Boxoffice-June.21.1952

II
19
Mils Issue
^0 motion
NATIONAL EXECUTIVE EDITION
tiiduding \i-, \,. '. .1 Sr.%t Ciurt .>f All LdltlOnS
J U N I
5 2

MGM
liTSiiMinrS^ lSmTi*B^M^L^MlSiVS^m
theatres at M-G-M's "Seeing Is Believing Meeting" in California!
->\ %

jVARIETY SAYS: "In the same
lavish class as 'Quo Vadis'. Big
scale Technicolor box-office
atural that cannot miss."
_-*',r .
^
/

Warner
ALL THE JOY
AND GOL-DARNED
GREATNESS OF
STARR I
NG _^^^^^^^^^^^^
Will RogerOane Wymai
as His Father ^ as Mrs. Will Rogers
SCREEN PLAY BY FRANK DAVIS AND STANLEY ROBERTS based on THE SATURDAY EVENING
POST STORY/'UNCLE CLEM'

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to Knoclcl
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Richard
Wi*dma rk
Marilyn
N/lonroe
with Anne Bancroft
• Donna Corcoj
•
Jeanne Cagney Lurene Tuttle
Produced by JULIAN BLAUSTEIN
Directed by
Screen Play by
ROY BAKER
DANIEL TARADASHJ

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THE NATIONAL FILM WEEKLY
Pirblftheil ill Nin» Sectional Editions
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SUPPLYING THE DEMAND
N the lipht of recent experience, tlic industry
is, again, givin-; vent to the fcelitig thai
••fe\Ner and l)etter pictures" will raise theatre
alteiidaiue to more profitable levels. More so
than in years j.ast, pcrhajjs. there is good basis
for this reasoning. The ]iiiblic lias demonstrated
its choosiness in the selection of movie fare, which
lias been strongly registered in the wide disparity
between high dollar and low dollar takes at the
boxoffice.
Taking cognizance of this, several major
producing companies have announced that
they will make fewer—but better— pictures. However,
there is question as to the effectiveness of
this policy, even should the objective be fully
achieved, unless exhibition
policies are synchronized.
It would do little good, if the better pictures
are treated no differently than they have been
three- and four-changes-pcr-week houses can do
Hith one less change, at least. That, in itself,
might even effect business improvemi-ni. since
it would give word-of-nioiuh ;i(l.liti,„ial lime to
Work.
Fewer and better pictures would mciii to be the
answer to present-day market conditions, but
there must be a determined effort to make it a
workable and successful procedure. Certainly
such a policy would bespeak the industry's desire
to sujtply the demands of the public for the
very best in picture entertainment and in sufficient
number to keep theatre attendance at a
consistently profitable level.
* -tc
Texas Points the Way
'tslerii Offices: Killlnrl.il mid Klliii Adver
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U N E
61
2 1 1 9 5 2
No. 8
in recent years. That is to say, if they are not
distinguished from run-of-mill product by the
methods under which they are exhibited and
merchandised. Certainly the public will not be
convinced of quality improvement, if these better
films are made a part of dual programs;
or if they are sloughed in playing time, as has
Exhibition policies have not changed much,
despite the many factors of generally changing
conditions that require new programming and
operational methods. There seems to be strong
reluctance on the part of many exhibitors to
get out of the rut worn deep by years of habit.
Quantity has been sold as the offset to demands
for quality and, when this fails, there is little or
no attempt to properly develop an alternative.
The natural alternative is, of course, quality in
goodly and sufficient volume. But that won't
sell itself. Nor can it be sold under old methods
of operation.
Reduction in number of available [lictures is
looked upon with a cold eye by exhibitors,
particularly
too much been the case to the industry's detriment.
those who require upwards of 200 features
a year. They deplore the jtossibility of a
"product shortage," which they contend will
further aggravate a "seller's market" and thus
raise their film costs. But they overlook the fact
tliat
their extraordinary requirements, under policies
of more program changes per week than
may be necessary, is what has created the "seller's
market" in the first place. It would seem feasible
that the best interests, both of exhibitors and
producer-distributors, as well as of the public,
would be served by a lesser number of program
changes. That may not be feasible in every situation,
but we'll venture that quite a number of
Take a tip from Texas: You can put 1,000
exhibitors in the same room and have them come
out in agreement on a program that will keep
tliem working together.
That happened at
the Texas CO.MPO Conference
held in Dallas last week. And. if this worthy
examjile is followed—as it should be— it can
happen in every state of the nation.
Just a year ago, Texas showmen, headed by
Bob O'Donnell and Colonel Cole, launched the
Movietime campaign that was taken up by the
industry on a national scale. Inlike the conduct
of this movement to cuhivate jtublic goodwill
by exhibitors in most states, the Texans
kept it going for an entire year. They reason—
and rightly—that public relations is a continuing
activity, which they reaffirm by the program
they have undertaken for the full year ahead.
The Texas plan, published in Boxoffice last
week, is comprehensive. It is designed to bring
this industry in contact with its customers and
prospective customers, wherever they may be—
going deep into the grassroots of the state. Much
of it is based on the successful experience of the
past year, but some new ideas have been added,
including cash and other awards to keep the
effort at a high pitch.
The Texas COMPO organization is operated
on a full-time basis, with an office in charge of
a co-ordinator of acli\ ilies. an executive secretary
and a clerical staff. This is financed througli
dues paid by distributors, as well as exhibitors.
Those Texans mean business and they
(i^
operate
on a business basis.

'
ARBITRATION SEEN OPERATIVE
BEFORE THE END OF THE YEAR
Conference Agrees on Plan
For Submission to Boards
And Dept. of Justice
^fEW YORK—All segments of the industry
hope to agree on a system of arbitration
and to have it before the U. S. Department
of Justice within three months, with the
hope that the government agency will approve
it and press for its early inclusion in
the consent decrees.
No roadblocks appear as the representatives
of five exhibitor organizations, ten
major company general sales managers and
three major company legal advisers continue
the task of going over a draft of the
system prepared by a rules committee
headed by Herman M. Levy, counsel of
Theatre Owners of America.
IN D.\Y AND NIGHT SESSIONS
Their work consisted of defining in exact
language the clauses in 28 typewritten pages
of rules having to do with problems agreed on
as arbitrable. So unanimous was the desire
to produce a workable arbitration system, that
night as well as day sessions were held. Temporarily
set aside were some subjects over
which there had been disagreement, such as
inclusion of film rentals as arbitrable.
The idea was to get an arbitration plan
under way in time for a fall session of the
statutory court, so that arbitration of many
of the industry's problems could start well
before the end of the year.
The timetable called for:
111 Unanimous agreement on how to arbitrate
run, clearance, contract violation,
forcing or conditioning of features, shorts
and newsreels, discrimination in awards in
competitive bidding and overbidding or overbuying
in competitive bidding to keep product
away from another exhibitor.
(2) Forwarding of the agreement for action
by the boards of directors of the different exhibitor
organizations. These are made up of
the heads of their regional units in addition
to national officers, so expected favorable
action would represent the membership nationally.
TO ASK COURT APPROVAL
(3) Forwarding of the document, with the
stamp of approval of the entire industry on
it. to the Department of Justice for study,
with the recommendation that the government
ask the statutory court to include it in
consent decrees.
(4) Presentation of the document to the
statutory court here in New York at a fall
session.
1 51 A system of arbitration in actual operation
well before the end of the year.
i6i Further meetings of representatives of
all segments of the industry to study the inclusion
of other subjects in the arbitration
system at a later date, and possibly to improve
on the current plan in the light of experience.
The meetings during the week at the Hotel
Astor. with the Motion Picture Ass'n of
HERMAN LEVY
. . . Industry Peace in 28 Pages?
America as host, offered full opportunity for
all participating to express their views on the
language of the draft by the Levy committee.
No matters were referred to committees. With
a daily attendance averaging around 40, each
person had and took the opportunity to express
his views. As a result, progress seemed
slow. By the end of the second day, which
consisted of a session running from 10 a. m.
to 10 p. m., with a sandwich "dinner," approval
had been reached on only the first
eight pages of the 28 in the draft. But that
approval was unanimous.
JOB ONE OF ANALYSIS
Differences in interpretation
were individual
rather than representing the political
stand of any organization. One reason for
that was, of course, that the subjects under
discussion were those which the organizations
had previously considered arbitrable, so the
job was one of analysis and revision.
The plan calls for administration of the
system by a national committee with local
tribunals in each exchange area. Twelve
members will comprise the committee, three
each from TOA, Allied and distribution and
one each from Western Theatre Owners, Independent
Theatre Owners Ass'n and Metropolitan
Motion Picture Theatres Ass'n. The
committees in exchange areas will be comprised
equally of distributor and exhibitor
representatives.
The first session opened at 2 p. m. Monday
(16 > with distribution of copies of the Levy
committee draft. Other members of the committee
were: Adolph Schimel, Universal-International;
Austin C. Keough, Paramount;
Milton C. Weisman, ITOA; Robert W. Perkins,
Warner Bros; Irving Moross, Columbia;
Abram F. Myers. Allied; Mitchell Klupt.
MMPTA. and L. S. Hamm, WTU. The committee
was aisisted by other industry counsel
and two members of the Yale Law School
faculty. The Levy committee was given a vote
of thanks. Adjournment was taken to 10 a. m.
the following morning to permit study of the
draft before revisions were attempted.
Present at the first se.ssion were: Mitchell
Wolfson, Perkins, Howard Levinson. Richard
G. Yates, Charles E. Oberle, Max A. Cohen, Al
Lichtman, Levy, William F. Rodgers, Moross,
A, W. Schwalberg, Keough, Arthur DeBra,
Robert J. Rubin, Monroe R. Goodman, Ralph
D. Hetzel jr., Henderson M. Richey, Seward I.
Benjamin, Milton E. Cohen, Ray Moon, S. H.
Fabian, Myers, Wilbur Snaper, Nathan Yamins,
Emmanuel Fritch, Schimel, Leo Brecher
and William Zimmerman. Additional representatives
at the second-day meeting included
John Caskey. Bernard Kranze, A.
Montague, Robert Mochrie, Charles M.
Reagan and Dick Pitts.
COMMITTEE OF 10
NAMED
The conference was adjourned Wednesday
at 5 p. m. when it was found that the large
amount of detail involved and prior engagements
of some delegates worked against a
continuance. A committee of ten was named
to complete work on the draft, which had
about reached the half-way mark.
The committee is composed of Myers, Levy,
Fabian, Frisch and Snaper representing exhibition
and Keough, Schimel, Lichtman,
Montague and Rodgers representing distribution.
It will open its meetings in New York
June 30 and will set the date for a resumption
of the full-dress conference.
Malco to Remain Intact.
M, A. Lightmon Says
MEMPHIS—M. A. Lightman, president of
Malco Theatres, Inc., said here that after a
lengthy discussion of possible separation of
Malco assets, he and M. S. McCord of North
Little Rock, Ark., secretary, had decided to
maintain the company intact. Malco operates
40 theatres in Memphis and the mid-south.
Attorneys had been studying the proposed
separation for more than a week.
lohn H. Harris Is Reported
Disposing of His Circuit
PITTSBURGH—Reports were current in
Filmrow circles here this week that John H.
Harris is expected to sell the Harris circuit,
which is one of the oldest chains of motion
picture houses in existence. It is said that
Harris expects to make his permanent residence
in Los Angeles, where he directs, designs
and stages his famous "Icecapades" that
tours the nation.
;
20th-Fox to Have lODay
Eidophor Show Series
NEW YORK—A ten-day series of demonstrations
of the 20th Century-Fox Eidophor
big-screen color television will follow the first
showing for newspaper men scheduled for
June 25 at the home office.
A special show, featuring top performers,
will be seen on a closed circuit telecast from
the Movietone studios.
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8
BOXOFFICE June 21. 1952

"Television," Disney told his assembled
sales representatives, "is giving motion picture
producers much to think about." He added
that video is "finding its level as entertaln-
and can be made a valuable adjunct
i
ment"
I
I
DISNEY TO SPEND 20 MILLION
ON 1952-1955 PRODUCTIONS
Backs His Faith in Films
By Undertaking Most
Extensive Program
HOLLYWOOD — Manifesting
unswerving
faith in the industry's future, Walt Disney
disclosed Thursday
(19) at a sales conclave
at his Burbank studios
plans for a production
program extending
through 1955 and involving
the expenditure
of more than $20.-
000,000.
Definitely on the
slate are three featurelength
cartoons, two
live - action features
and six True Life Ad-
Walt Disney venture featurettes, as
well as the usual output of 18 shorts a year,
all for RKO Radio release.
•ROBIN HOOD" IN JULY
Due for national distribution in July is
"The Story of Robin Hood." live-action feature
made in Britain and starring Richard
Todd. Disney's next live-action subject,
"When Knighthood Was in Flower," will go
Into production in England in August.
In the feature-length cartoon category.
"Peter Pan," from the play by J. M. Barrie, is
now in final editing stages and will be released
early in 1953, probably in February.
It will be followed by "The Lady and the
Tramp," a dog story, which is on the doclcet
for 1954 release,
A 1954 release date is also planned for
"20,000 Leagues Under the Sea," live-action
feature adapted from the classic adventure
story by Jules Verne.
Also in preparation for 1955 release is
"Sleeping Beauty," from the widely read fairy
tale, which will be an all-animation feature.
The shorts will, Disney emphasized, continue
to feature such characters as Mickey
Mouse, Donald Duck and Pluto, as well as a
number of "specials" including "Pigs Is Pigs,"
from the short story by Ellis Parker Butler.
TV A FILM- SELLING AID
for the promotion of motion pictures.
That there is a possibility the Disney organization
may enter the TV field was revealed
in the cartoon maker's comment that
"if and when" he makes the plunge "we will
i take full advantage of its potential" to create
a new motion picture audience.
Television, he added, "is shortening the day
of the so-called B picture," which will "ultimately
rebound to the benefit of the motion
picture business." Disney expressed confidence
that good films will "always" be rated
as "their best entertainment" by the average
man and woman throughout the world.
BOXOFFICE June 21, 1952
Dacca Acquires Control
Of Universal Pictures
NEW YORK—Dacca Kecord.s, Inc. has
acquired control of Universal Pictures
Co., Inc., making the announcement
Thursday (19), Milton R. Rackmil, Decca
president, disclosed that the deal had
been closed by purchase of the J. Arthur
Rank group's entire holding of 134,375
shares of Universal's common stock. This
gives Decca 42 per cent of the picture
company's common stock.
Rackmil also stated that Decca's directors
had approved a new issue of capital,
approximately 275,000 shares of additional
stock will be offered to his company's
stockholders at the rate of one
new share of each 2.85 held. The issue
will be underwritten by a group headed
by Reynolds & Co., and Laurence M.
Marks & Co.
This transaction reverses the plan
visualized in November, 1951 when Decca
bought 271,900 D shares, about 38 per
cent of Universal's common sto

^cd4c ^c^it4^
Jack Kirsch Wants Patrons
To Get Tax Cut Benefits
Chicago Allied leader states position before
start of campaign for elimination immediately
after Abram F. Myers suggests exhibitors
could add 20 per cent to ticket price.
*
More Copper and Aluminum
To Be Allotted by NPA
Under new directive issued manufacturers
of theatre and photographic equipment will
get increases in materials, except steel, during
the third quarter than was expected.
Exports of Feature Films
Show Gain First Quarter
For January through March of 1952 exposed
35mm and 16mm films, valued at $2,-
523,996, were 12 per cent higher than the
$2,464,033 total exported in the same 1951
period.
Producers of TV Films Ask
City Aid to Build Studio
Claim $2,000,000,000 a year business possible
and predict 85 per cent of television will be
on films: New York Commerce Commissioner
Walter Shirley listens.
X
SEC Refuses Plea to Void
Trans-Lux Board Election
Minority move growing out of battle led
by George Mason is turned down without
comment after charge that "false and misleading"
proxy statements had been used.
Peter F. Pugliese Elected
Ass't Secretary of RKO
As.sistant on litigation matters to J. Miller
Walker, RKO vice-president and general
counsel, is chosen to new post with the film
company.
British Commons Reduces
Tax on Low Price Seats
Recommendation of chancellor of the exchequer
accepted to aid smaller houses; cuts
of half-penny apply to seats selling from one
pence to shilling and sixpence.
Mexico Planning to Reduce
Film Studios to Three
Govenoment initiates plans for the consolidation
of Mexican motion picture production
into three firms, which will be backed
by private and government capital.
X
MPEA Sets Up New Strategy
In French Negotiations
Foreign managers anticipate new proposals
at long Wednesday (18) meeting with Eric
Johnston, Joyce O'Hara and John G. Mc-
Carthy: assign Eugene Van Dee of Rome office
to join F. W. Allport in Paris.
Summer Release Schedule
(Continued from page 9)
Anne," "Actors and Sin," "High Noon," "Arctic
Flight" and "Sudden Fear."
Broken down by companies, the summer
releases will be:
COLUMBIA—July: "California Conquest,"
in Technicolor, starring Cornel Wilde and
Teresa Wright with Lisa Perraday: "The
Brigand," in Technicolor, starring Anthony
Dexter with Jody Lawrance, Anthony Quinn
and Gale Robbins: "Storm Over Tibet," with
Rex Reason and Diana Douglas; "Red
Snow," starring Guy Madison with Carole
Mathews and Gloria Saunders: "Barbed
Wire," a Gene Autry western with Pat Buttram,
and "Junction City," a Charles Starret-Smiley
Burnette western; August; "Cripple
Creek," in Technicolor, starring George
Montgomery with Kai-in Booth, Richard
Egan, Jerome Courtland and William Bishop;
"The Golden Hawk," in Technicolor, starring
Rhonda Fleming and Sterling Hayden with
Helene Carter and John Button, and at least
two more.
LIPPERT—July: "The Jungle," produced
and directed in India by William Berke, starring
Rod Cameron, Cesar Romero and Marie
Windsor, and "Pirate Submarine," a semidocumentary
filmed on the Mediterranean;
August: "Hellgate," a Commander Films production
with Sterling Hayden and Joan Leslie,
and J. Ai-thur Rank's "Secret People,"
with Valentina Cortesa.
MONOGRAM—July :
"Arctic Flight." starring
Wayne Morris and Lola Albright; "Dead
Man's Ti-ail," a Johnny Mack Brown-Jimmy
Ellison western; and "Sea Tiger," with John
Ai-cher, Marguerite Chapman and Lyle Talbot:
August: "The Rose Bowl Story," in
Cinecolor, with Marshall Thompson, Vera
Miles, Richard Rober and James Dobson;
"Timber Wolf," starring Kirby Grant and
Chinook, and "Gun Smoke Range," a Whip
Wilson western.
METRO - GOLDWYN - MAYER — July:
"Lovely to Look At," in Technicolor, starring
Red Skelton, Kathryn Grayson and Howard
Keel, with Marge and Gower Champion and
Ann Miller: "Mi'. Congressman," starring
Van Johnson and Patricia Neal with Sidney
Blackmer and Louis Calhern and "Holiday
for Sinners," with Gig Young, Janice Rule
and Keenan Wynn; August— "Ivanhoe," in
Technicolor, starring Robert Taylor, Joan
Fontaine and Elizabeth Taylor with Emlyn
Williams, George Sanders, Finlay Currie and
Felix Aylmer; "Fearless Fagan," starring
Carleton Carpenter, Janet Leigh and Keenan
Wynn, and "The Devil Makes Three," starring
Gene Kelly and Pier Angeli.
PARAMOUNT—July: "Jumping Jacks," a
Hal Wallis production starring Dean Martin
and Jerry Lewis with Mona Pi-eeman and
Don DeFore; "Encore," a J. Arthur Rank
production of the W. Somerset Maugham
stories with Glynis Johns, Roland Culver,
Kay Walsh and Nigel Patrick, and the general
release of "The Greatest Show on
Earth," Cecil B. DeMille production in Technicolor,
starring Betty Hutton, Charlton Heston,
Dorothy Lamour, Cornel Wilde, Gloria
Grahame and James Stewart; August
"Carrie," starring Jennifer Jones, Laurence
Olivier with Miriam Hopkins and Eddie Albert,
and "The Son of Paleface," in Technicolor,
starring Bob Hope, Jane Russell and
Roy Rogers.
RKO RADIO—July: "The Wild Heart," in
Technicolor, starring Jennifer Jone.s with
David Farrar and Cyril Cusack; "The Story
of Robin Hood," Walt Disney live-action feature
in Technicolor, starring Richard Todd
and Joan Rice with James Hayter and Maitita
Hunt, and "One Minute to Zero," starring
Robert Mitchum and Ann Blyth with
Charles McGraw and Margaret Sheridan. For
August, the tentative pictures include: "Sudden
Fear," starring Joan Crawford with Walter
Palance and Bruce Bennett, and "The
Big Sky," in Technicolor, .starring Kirk Douglas
and Elizabeth Threatt.
"Woman in the Wilder-
REPUBLIC—July:
ness," in Trucolor, starring Rod Cameron,
Ruth Hussey and Gale Storm; "Old Oklahoma
Plains," a Rex Allen western with
Elaine Edwards, and "Thundering Caravans,"
an Allan "Rocky" Lane western.
TWENTIETH CENTURY-FOX — July:
"Wait 'Til the Sun Shines, Nellie," in Technicolor,
starring Jean Peters, David Wayne
and Hugh Marlowe; "Diplomatic Courier,"
starring Tyrone Power, Patricia Neal, Stephen
McNally and Hildegarde Neff, and "We're Not
Married," starring Ginger Rogers, Fred Allen,
Victor Moore, Marilyn Monroe, Eve
Arden, David Wayne, Paul Douglas, — Mitzi
Gaynor and Eddie Bracken; August "Dream
Boat," starring Clifton Webb, Ginger Rogers.
Anne Francis and Jeffrey Hunter; "Don't
Bother to Knock," starring Richard Widmark
and Marilyn Monroe; "Les Miserables,"
starring Michael Rennie, Debra Paget, Robert
Newton and Sylvia Sidney, and "What
Price Glory," Technicolor, starring Jame.s
Carney, Dan Dailey and Corinne Calvet.
UNITED ARTISTS — July: "High Noon,"
Stanley Kramer production starring Gary
Cooper with Lloyd Bridges, Thomas Mitchell,
Grace Kelly, Otto Ki-uger, Katy Jurado and
Lon Chaney jr.; "Actors and Sin," BenHecht
production starring Edward G. Robinson,
Marsha Hunt, Eddie Albert and Jenny Hecht,
and "Outcast of the Islands," a Lopert Films
release, starring Ralph Richardson, Trevor
Howard, Wendy Hiller, Robert Morley and
Kerima. August releases will include "Island
of Desire," in Technicolor, starring Linda
Darnell, Tab Hunter and Donald Gray.
UNIVERSAL-INTERNATIONAL — July;
"Has Anybody Seen My Gal?" in Technicolor,
starring Charles Coburn, Piper Laurie, Rock
Hudson and Gigi Perreau; "Francis Goes to
West Point," starring Donald O'Connor with
Lori Nelson, and "Sally and Saint Anne,"
starring Ann Blyth and Edmund Gwenn; August:
"The World in His Arms." in Technicolor,
starring Gregory Peck and Ann Blyth
with Anthony Quinn; "The Duel at Silver
Creek," in Technicolor, starring Audie Murphy,
Faith Domergue and Stephen McNally,
and "Lost in Alaska," starring Abbott and
Costello with Mitzi Green.
WARNER BROS.—July: "She's Working
Her Way Through College," in Technicolor,
starring Virginia Mayo, Ronald Reagan, Gene
Nelson and Phyllis Thaxter, and "Tlie Will
Rogers Story," in Technicolor, starring Will
Rogers jr. and Jane Wyman with James
Gleason and Noah Beery jr.; August:
"Where's Charley?" in Technicolor, starring
Ray Bolger with Allyn McLerie and Robert
Shackleton, and "Big Jim McLain," starring
John Wayne with Nancy Olsen.
ji
%
10 BOXOFFICE June 21, 1952

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Yes... all year... every year... Universal-International
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and here's U'ls BIG Summer news
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starring
ANN BLYTH • EDMUND GWENN
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AUDIE FAITH STEPHEN
MURPHY- DOMERGUE-McNALLY
with
SUSAN CABOT
starring
Bud ABBOTT Lou CGSTELLO
co-starring MITZI GREEN * TOM EWELL with BRUCE CABOT

*
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starring PIPER ROCK CHARLES GIGI
LAURIE- HUDSON -COBURNPERREAU
witli LYNN BARI • WILLIAM REYNOLDS
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starring
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w,.h LORI NELSON • ALICE KELLEY
PALMER LEE • WILLIAM REYNOLDS
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Nation s
Press Hails
A/cW L'meS AtQ DrQWIl
Censorship Victory
Boston Herald—The court decision "has
ended an absurd and dangerous contradiction
in our social values."
Christian Science Monitor—It "has wiped
out an anachronism of its own (Supreme
Court) authorship: the doctrine that motion
pictures represent merely entertainment for
profit and do not constitute media for the
expression of ideas. In so doing, the justices,
both by implication and by words, have laid
down a broader doctrine: that the right of
free speech can attach to any method."
Louisville (Ky.) Times—The decision has
"long-range significance" and "gives the films
a new status and their makers new rights as
well as responsibilities."
Norfolk (Va,) Ledger-Dispatch—It "has
given significant recognition to the place that
movies have come to occupy in present society."
Philadelphia Bulletin—The "unanimity of
the court makes 'freedom of expression' a potent
phrase in the Constitution."
Washington (D. C.) Post)—It reaffirms
"the right of the public as a whole to make its
own judgment free from official censorship.
This is a reaffirmation which gives the moving
pictures a new birth of freedom."
New — York News "Once you start suppressing
freedom of expression except in regard
to obscenity and inciting to violent revolution,
there is no telling where you'll stop."
Cincinnati Post—The decision means that
"censorship can never be the same again.
The whims of the censor must be replaced by
;he tried and tested rules concerning the
public safety and welfare which apply to
newspapers, magazines and books."
Brooklyn (N. Y.) Eagle— "No one can argue
against the basic postulate set forth in the
Supreme Court decision that the movies are
a form of expression and entitled to constitutional
protection parallel to freedom of
speech and the press."
Greeley (Colo.) Tribune— "The court's decision
on the movies comes precisely at a time
when less censorship is desirable for all levels
and for all media, and thus any distributor of
information and opinion appreciates the constitutional
position of the Supreme Court."
Stamford (Conn.) Advocate— "Professional
ethics and public taste can usually be depended
on to accept the good and reject the
bad in the fare dealt before a readership,
listening or viewing audience. The heavy
liand of the censor is more apt to corrode the
delicate balance of free society than to correct
it, in the field of information."
Hartford (Conn.) Times— "A free press is in
reality the right of the people to know what
is happening in all aspects of human activity.
A free press is a right belonging to the
press itself. Now the highest court in the
land has added the right to see motion pictures."
Bridgeport (Conn.) Herald— "The movies
gained new status . . . That the movies, which
are one of the foremost disseminators of ideas
in modern culture, should have the same
freedom of expression as do other mediums
of communication, is now an established
right."
In Censorship Battle
NEW YORK— Individual exhibitor action
may whittle censorship down without
formal moves by distributor or exhibitor
organizations.
The crux of the whole censorship problem,
it is agreed, is the factor of "prior restraint."
and this is already headed for a
court test in Maryland. The cen.sor board
may retreat without a contest.
The case is based on the recent refusal of
the censor board to permit showing of "Birth
of a Nation." Since that time the attorney
general has ruled that the censors can make
cuts only for obscenity and indecency. This
has left the censors in a state of confusion.
Sidney R. Traub, chairman of the board,
upset previous approvals of his own board
when he banned the D. W. Griffith film and
his explanation that it would incite racial
disturbances doesn't come under the obscenity
ruling of the attorney general, so it Is
generally expected the court will issue a restraint
against enforcement of the ban.
This would leave the problem in an
Indecisive state, but industry leaders agree
that the precedent would influence censors
elsewhere and probably end censorship of
pictures on racial grounds.
In the meantime another case has advanced
in New York state where the Board of Regents
reversal of the ceiuors in "The Miracle"
case started the censorship controversy
toward the Supreme Court.
The Board of Regents recently upheld the
censor board's rejection of a French picture.
"La Ronde," on the ground that it was immoral.
Now the Appellate Division has upheld
the Regents by a three-to-two vote, and the
case is headed for the same route as "The
Miracle"—to the N. Y. Court of Appeals and
to the U. S. Supreme Court.
The question at issue is whether the state
censors can decide when a picture is "immoral."
The issue in "The Miracle" case was
"sacrilege."
There is still some discussion among Motion
Picture Ass'n of America members about
seeking a test of the Ohio censors' power to
cut newsreels by inducing a group of exhibitors
to show the reels without first submitting
them for the usual licenses.
United Air Lines Reduces
Film Freight Shipments
CHICAGO—Rate reductions of
42 per cent
on air freight shipments of film between the
Pacific Northwest and 14 inland and Atlantic
seaboard cities have been placed in
effect by United Air Lines.
The new low rate applies to 100 pounds or
more of film flown by United from Seattle,
Tacoma and Portland to Denver, Chicago,
Milwaukee, South Bend, Toledo, Akron,
Cleveland, Detroit, Philadelphia, Newark,
New York, Hartford, Providence and Boston.
On film flown westbound to Seattle, Tacoma
and Portland from the forenamed cities,
the reduction applies to 1,000 pounds or
more.
'Miracle' Reopens in N.Y.
Without Interference
NEW YORK—"The Miracle." the Italian
film on which the United States Supreme
Court based its historic opinion on
film cen.sor.'- hip. reopened Monday (16) at
the Paris Theatre without the presence
of pickets or other disturbing factors. It
was at the Paris that the picture played
two years ago when the state board of
regents refused to grant a license on the
ground that it was ".sacrilegious."
There had been a threat of continued
picketing despite the Supreme Court
ruling.
To mark the censorship victory, the International
Motion F>icture Organization
will give a te.stimonial luncheon June 25
at the Astor hotel for Joseph Burstyn,
distributor of the film, and Ephraim London,
his attorney who aided in carrying
the fight to the Supreme Court. The Metropolitan
Committee for Religious Liberty
will be a co-sponsor and Arthur Garfield
Hayes, counsel for the Civil Liberties
Union, will speak. Scrolls will be presented
by Bosley Crowther, chairman of
the New York Film Critics Circle.
Autry Opens Showmanship
Contest for Exhibitors
NEW YORK—Gene Autry Productions has
set up a prize contest for exhibitors who are
willing to stage a Gene Autry day in connection
with the playing of an Autry picture
released through Columbia.
Top prize will be a trip to Hollj-wood for
the winner and his wife as guests of Autry.
The winner has the option of accepting U.S.
savings bonds valued at SI, 000. Other prizes
will be: second—$500 in U.S. savings bonds;
third—$250 in bonds; fourth—$100; fifth—
$50; sixth, seventh and eighth—$25. Ten
leather wallets will be personalized for additional
winners.
An Autry day will permit tie-ins with licensed
Autry merchandise dealers; his radio
show over CBS will cooperate with local stations
where possible, and tie-ins can be made
on Autry comic books and Columbia records.
Details will be mailed to all exhibitors along
with kits, lists of photos and pre.ss material.
Contests will be judged on the basis of
showmanship, seating capacity of theatre,
population and other factors. Judges will be
four officers of the Afsociation of Motion
Picture Advertisers—Harry K. McWllliams,
president; Llge Brien, vice-president: Edgar
Goth, secretary, and Albert Florsheimer.
treasurer.
The contest started June 14 and will end
December 31. Entries should be submitted
to Miss Pat Murphy. Gene Autry Productions.
342 Madison Ave.. New York City.
BOXOFFICE June 21, 1962 15

AUGUST IS GO
'WE'RE NOT MARRIED" Ginger Rogers! Fred Allen! Victor
Moore! Marilyn Monroe! David Wayne! Eve Arden! Paul Douglas!
Eddie Bracken! Mitzi Gaynor! Louis Calhern! Zsa Zsa Gabor!
"DON'T BOTHER TO KNOCK" Richard Widmark!
Marilyn Monroe! Donna Corcoran! ''DREAM BOAT"
Clifton Webb! Ginger Rogers! Victor Hugo's "LES
MISERABLES' Michael Ronnie! Debra Paget!
Robert Hewton! Edmund Gwenn! "WHAT
JamOS
PRICE GLORY" Technicolor
Cagney! Corinne Calvet! Dan Dailey!
'•^s^^A^^^^i^^^y^i

Ma
II

Ann Blyth and Gregory Peck, countess and
captain, discover their love aboard the captain's
ship—a scene in "The World in His
Arms," a Rex Beach story. (August)
Rock Hudson, Larry Gates and Piper
Laurie in "Has Anybody Seen My Gal," a
nostalgic piece set in the flapper days of the
flamboyant '20s. (July)
Ann Blyth with Edmund Gwcnn (Grandpa)
at the ringside watching one of boys in the
family In a ring battle—a zany family comedy,
"Sally and Saint Anne." (July)
Universal's Beat-the-Heat Program
Releases Six Top-Budget Features to Help Check the Summer Doldrums
NEW YORK—Universal-International has
decided to shoot the works in an attack on
the summer doldrums by releasing six of its
top pictures during July and August.
Music, comedy and action predominate and
three of them will be in Technicolor.
Topping the list will be the big budget adventure
film, "The World in His Arms,"
based on the Rex Beach story, and with
Gregory Peck and Ann Blyth starred.
The company decided two years ago that
summer releases of important product would
pay off both for itself and for exhibitors and
found the results so satisfactory that the
policy is being continued this year.
Three pictures are scheduled for July and
August. They are:
"Has Anybody Seen My Gal?" starring
Piper Laurie, Rock Hudson, Charles Coburn,
and Gigi Perreau, with Lynn Bari and William
Reynolds. Several songs of the roaring
twenties will be included. This is a Technicolor
picture.
John Held jr., cartoonist and illustrator,
win select five girls of today who come closest
to his concept of the flapper of the 1920s.
These girls will visit key cities for promotion
of the picture. Their schedules will include
television and radio programs and
visits to newspapers. There will be a heavy
play on musical outlets, because, in addition
to the title song; old favorites like "It Ain't
Gonna Rain No More," "When the Red, Red
Robin Comes Bob, Bob, Bobbin' Along" and
"Tiger Rag."
"Francis Goes to West Point," starring
Donald O'Connor, with Lori Nelson, Alice
Kelley, Palmer Lee and William Reynolds.
Francis, the mule, has been established as an
important attraction. Release is scheduled
for about the middle of the month and
Francis will visit a number of key cities to
aid in the advance promotion.
"Sally and Saint Anne," a zany family
comedy of the "You Can't Take It With
You" type, starring Ann Blyth and Edmund
Gwenn. It features the story of a young girl
who takes over as a helper for a saint and
it deals with the simple joys she brings to
the people in her town. The picture will be
launched with a saturation premiere in New
England.
The August schedule is headed by "Duel at
Silver Creek," in Technicolor, starring Audie
Murphy, Faith Domergue and Stephen Mc-
Nally, with Susan Cabot.
"Lost in Alaska," Abbott and Costello comedy,
with Mitzi Green, Tom Ewell and Bruce
Cabot. Special promotional approaches will
be provided for this picture to conform to
local conditions.
Outstanding big-budget production on the
list, also set for August and in Technicolor,
will be "The World in His Arms." Along
with Gregory Peck and Ann Blyth, the stars,
there will be a strong supporting cast which
includes Anthony Quirm, John Mclntire, Andrea
King and Carl Esmond. Raoul Walsh
directed from a script by Borden Chase.
Aaron Rosenberg was the producer.
Because the story has an Alaskan setting
Universal's publicity, advertising and exploitation
forces, headed by Dave Lipton, arranged
a tour of Alaska with the cooperation
of the Air Force. The stars and featured
players visited all the air installations in
Alaska and the Aleutians in company with 37
newspaper and magazine writers. Col. Joseph
Goetz, chief of the Armed Forces F>rofessional
Entertainment Branch of the Adjutant
General's office. Department of the
Army, was in charge.
The premiere was at the Fourth Avenue
Theatre, Anchorage, Alaska. The stunt drew
national publicity, because it was the first of
its kind. Other openings scheduled are:
Seattle, July 1; Portland, July 2, and San
Francisco, July 4.
Accent is on youth in "Francis Goes to West
Boint," with Donald O'Connor, Alice Kelley,
Lori Nelson, William Reynolds. (July)
Abbott and Costello go north in their latest
comedy, "Lost in Alaska," which has the
team clowning up north. (August)
From "Duel at Silver Creek," Audie Murphy,
Susan Cabot and Stephen McNally in a>
scene from the Technicolor western. (August)
9^^.
18 BOXOFFICE June 21, 1952

Texas Goes to Work
On '53 COMPO Plans
DALLAS—The first Texas COMPO Conference
here last week was such a success that
a decision already has been reached to hold
a second conference June 1-3, 1953, it was
announced by Kyle Rorex. executive director
of the Texas Council of Motion Picture Organizations.
Paul Short, division manager for National
Screen Service, who directed the conference
this week will again serve in that capacity.
The 1953 conference will devote more time
to a merchandising panel, and Max Youngstein,
vice-president of United Artists, and
Jerome Pickman, Paramount's vice-president
in charge of advertising and publicity, have
been invited to act as co-chairmen of thi.s
project.
The merchandising discussions will be
photographed in color and sound and, immediately
following the conference, will be available
for showings in other territories throughout
the country.
Proceedings at the conference last week
were recorded and more than 300 requests for
the taped talks of industry personalities have
been received from Texas exhibitors. Many
of them plan to broadcast the talks.
R. J. O'Donnell. who along with Col. H.
A. Cole, was honored at a testimonial dinner
which closed the conference, will discuss the
1953 conference program in New York next
week with Eric Johnston, president of the
Motion Picture Ass'n of America, and distribution
leaders.
Budd Rogers Quits Realart
As Five-Year Pact Ends
NEW. YORK—Budd Rogers' five-year contract
with Realart Pictures, Inc., as vicepresident
and general manager came to an
end Wednesday (18 1 and was not renewed.
Rogers will continue his business with Rogers
& Unger Associates at 1270 Sixth Ave. and
will soon announce the formation of a new
company.
Rogers has ended all connections with both
Realart and Jack Broder Productions, Inc.
The parting was with good wishes on both
sides, it was stated. Jack Broder will take
over the executive duties previously handled
by Rogers.
NPA Okays Construction
Of Four Drive-In Theatres
WASHINGTON—No theatre building projects
were given allotments of controlled materials
during the May 1-31 period, according
to a National Production Authority Thursday
(19) announcement.
Four drive-ins were approved for construction
with no allotments required and one
standard theatre was declared exempt from
the ban on amusement building.
Approved With No Allotments Required
Las Ve^as, Nev.—Motor Vu Theatre, outdoor
theatre, $45,000.
Abbeville, La—F&R Theatre Enterprise,
drive-in, $40,000.
St. Joseph, Mo.—Beverly Miller, drive-in,
$22,000.
Lewiston, Me.—John J. and Royal J. Bolduc,
drive-in, $28,700.
Exempt From Amusement Construction
Ban
Kaplan, La.—Dallas Dailey, theatre, $5,000.
DON'T WAIT UNTIL AFTER THE ELECTIONS
Start Your Tax Fight Now,
Myers Warns the Industry
WASHINGTON—Exhibitors were urged on
Tuesday (17) not to wait for elections, but
to approach candidates for Congress while
they are still candidates in reference to elimination
of the admissions tax.
In a letter to Allied States members, Abram
P. Myers. Allied general counsel and board
chairman, said, "it is to be hoped that, during
the political campaign, the theatres in each
state will run a trailer showing the pictures
of all candidates pledged to repeal (the admi.s.«ion
taxi, together with favorable comment,
omitting, of course, those candidates
who do not promise such support."
Myers stressed the fact that all present
congressmen and senators and candidates
should be personally solicited and asked to
commit themselves in advance of the elections.
"A politician is never so agreeable as
when he is a candidate. The time to ask a
favor of him is when he is seeking a very valuable
one from you. Not only will you catch
him in a mellow mood but you will be saving
precious days and weeks."
Myers told the Allied members that there
would probably not be time in this Congress
to get a repealer through, and also pointed
out that the pre-election campaign for an
end to the tax would lay the groundwork for
the job to be done when the next Congress
convenes.
The entire industry is demanding repeal of
the tax, he said, and added "that it is a confiscatory
tax is no longer a mere figure of
speech. Thousands of theatres which are
losing money today and soon must close can
be saved by the elimination of this tax. This
statement is not confined to the so-called
'marginal' theatres. It applies to the large and
erstwhile prosperous theatres as well . . .
There probably is not a theatre in America
today whose net earnings even approximate
the sum of the admissions taxes remitted to
the government by it."
Myers said that the argument used in 1950
to the effect that the benefits of tax removal
would be translated into lower admission
prices could not be used again, although
otherwise "the industry will have a much
stronger case to present to Congress this
time. ..."
He said "the industry's economic situation
is much more desperate. There are those
Virginia Heeds Advice,
Votes Tax Repeal Plan
RICHMOND—The Virginia Motion Picture
Theatre Owners Ass'n at its convention
here this week voted to undertake
an immediate campaign to get all
candidates for congressional office to
place themselves on record as to their
stand on repeal of the federal theatre admissions
tax. Full publicity will be given
to this aspect of their campaigning.
Tax Fight Leadership
Accepted by COMPO
NEW YORK—A national
campaign to
repeal the 20 per cent federal admissions
tax as di.scriminalory will be waged under
the auspices of the Council of Motion
Picture Organizations. This was decided
Thursday (19) by Sam Pinanskl,
Al Lichtman and Trueman Rembusch at
their meeting as co-chairmen of COMPO
here. Meeting with them were Col. H. A.
Cole of Dallas and Pat McGee of Denver,
co-chaij-men of the COMPO tax
committee, and Herman Robbins, treasurer.
The new governing committee also decided
that the present COMPO staff will
continue without change until a new
president is elected, with Robert W.
Coyne, special counsel, in charge, and
that action will be taken by the committee
on the basis of unanimous agreement.
Alternates to represent them were
William C Gehring for Lichtman, Wilbur
Snaper for Rembusch and S. H. Fabian
for Pinanski. Chairmanship of each
meeting will rotate.
The tax campaign will be conducted
by Cole and McGee. It is at present in
a tentative state, but it was said it will
reach out into the grassroots for 100 per
cent exhibitor support, if possible. A
drive to raise funds will get under way
soon. The money will be channeled into
the tax drive through COMPO.
The group will meet again July 7 to
further details. No attempt will be made
to tell an exhibitor what to do with any
savings resulting from repeal. Lichtman
will call a meeting of major company
sales managers within a few days to obtain
their support.
who .say we must talk 'up' and not 'down' but
the facts are well known and we only fool
ourselves by trying to hide them."
Myers pointed out that certain "alleged
non-profit" organizations secured exemption
from the tax last year on the sole grounds
that they needed the extra money and without
promises of lower prices to patrons. The
film industry is now in the same p>osition, be
said.
"No speaker before the congressional committee
will make any promise that the benefit
of the repeal will inure to the patrons, because
he will know that the hard-pressed exhibitors
are going to retain the money
that they will have to do this in order to
remain in business."
Although exhibitors cannot again ask their
patrons to sign petitions for repeal, as was
done in 1950. "in a thoroughly organized and
efficiently conducted campaign, this kind of
support will not be needed."
BOXOFFICE June 21, 1952 19

Paramount writes this fact down in black and white:
i
r4=>^^
Cecil
*""
B. DeMille's
oil e»w"
Color by
starring
TECHNICOLOR
BETTY HUTTON • CORNEL WILDE
CHARLTON HESTON • DOROTHY LAMOUR
GLORIA GRAHAME
with HENRY WILCOXON • LYLE BETTGER • LAWRENCE TIERNEY
EMMETT KELLY • CUCCIOLA • ANTOINETTE CONCELLO
and JAMES STEWART
Produced and Directed by CECIL B. DeMILLE
Produced with the cooperation of Ringling Bros.-Barnum & Bailey Circus
Screenplay by FREDRIC M. FRANK, BARRE LYNDON and THEODORE ST. JOHN
Story by FREDRIC IVI. FRANK, THEODORE ST JOHN and FRANK CAVEH
It has awarded boxoffices
up to 600% of normal
m business in pre-release
dates, Boxoffice Magazine
reports. There has never
been a grosser like it —
anywhere — any time!
AND SPEAKING OF
AWARDS
Photoplay Magazine
Achievement Award
Parents' Magazine Medal
Seventeen Magazine Plaque
Christian Herald Award
Southern California
M. P. Council Award
Hollywood Foreign
Correspondents Award
Exhibitor Magazine Laurel
Award
Advertising Club of Los Angeles
Award
!•; -i
Consolidated Freightways
Award
Golden Peanut Award
Volunteers of America Award
Cine Review Award
Greenfield-Ashfield, Mass., Awar
Swan, Iowa, Citation
Foreign Press of Hollywood
Award
— and more honors daily
SO in

1
-(iWiCictlcnx^
JUrOi^
Trade shows and sneak
previews have established
it
as the biggest for the
biggest team in show business!
Full of fast fun —
musical production numbers
and a terrific score
of hit songs . .
"Top laugh-gettei for the team
to date!" —Hollywood Reporter
"Should outgross all their other
pictures."
— Showmen's Trade Review
"Will literally roll audiences in
the aisles." — Variety
"Sure-fire seat-selling attraction!"
— Boxoffi.ce
"Will create boxoffice
pandemonium." — M. P. Herald
"Never enjoyed Martin & Lewis
as much!" —M P. Daily
"Surefire returns in every playdate."
— Daily J'ariety
R.SO IN JULY: W. Somerset Maugham's Mass Appeal Hit "ENCORE''
• the wonderful comedy about the foolish things people sometimes do when they're in love!

;
RKO Tests a Real Old One,
Using Saturation Campaign
Television and Radio Being Utilized
In
Extensively
Widespread Promotion Reviving Xing Kong'
NEW YORK—Can an old picture be put
over like a new one?
Can it be done with the greatest combined
concentration of both television and radio
ever attempted?
It's like reviving the old controversy as to
whether a star can be made overnight simply
by advertising and promotion—with a few
new angles added.
Ned E. Depinet. RKO Pictures president,
S. Barret McCormick, director of advertising,
and Terry Turner, exploitation chief for
the company, are now engaged in a daring
attempt to prove that an old picture— with
basic entertainment elements unmarred by
the passage of time—can be put over with
a tremendous four-week campaign. The picture
is "King Kong," originally released Feb.
25, 1933, at the Radio City Music Hall and
a very important boxoffice attraction in its
day.
Three hundred prints have been made and
a $50,000 campaign that began late in May
is now nearing its climax in the Pittsburgh,
Cincinnati, Indianapolis, Cleveland and Detroit
exchange areas, where the metropolitan
population of these cities alone totals 8,079,-
197.
Theatre dates began June 18 and will continue
about three weeks. A total of 350 regional
bookings has been made. There were
19 on June 18, 40 on June 19 and 160 the
first week.
The campaign is unique in its use of air
coverage, both radio and television. In fact,
the television use is the greatest that has
ever been used on any picture.
There will be 180 mentions on radio stations
and an extraordinary number of oneminute
and station break shows on TV stations.
The one-minute shows are 16mm
trailers taken from the picture and with the
added feature of cards which turn over during
a 10-second period and give the names
of theatres and playdates in the territory
covered by the TV stations. To do this, separated
dates have been secured on each
station to
keep the information fresh.
Turner made package deals with every
station approached.
Tlie idea took on so fast that Hulbert Taft
jr., executive vice-president of WKRC-TV,
Cincinnati; William F. Kiley, commercial
manager of WFBM, Indianapolis; James C.
Riddell, president of WXYZ and WXYZ-TV,
Detroit; Harold L. Gallagher, sales manager
of WTAM-WTAM-FM and WNBK, Cleveland,
and others wrote to Depinet offering
their enthusiastic cooperation.
A total of 12 TV stations are in on the
deal. This is the first big-scale test of television
for
picture-selling.
An example of the remarkable length to
which this was carried is WXYZ-TV (ABC
outlet) in Detroit where the picture opened
at the Palms-State June 18. Between June
8 and June 18 the TV trailer was put on 42
times; it appeared in varied forms in three
five-minute programs, one wrestling program,
a news program and four ten-second
chain break spots.
Other stations with localized coverage were
used for later dates of the picture in the
Michigan area.
Some of the standard forms of exploitation
were introduced to increase the regional excitement.
Four trucks with gorillas from 10 to 12 feet
high, with sound effects, toured every city
where there were bookings at a cost of about
$300 per day.
It was necessary to cover the area in four
divisions. The five exchanges involved serve
western Pennsylvania, all of Ohio, Kentucky
and West Virginia, Indiana and Michigan.
A total of 750,000 four-page tabloid heralds
were printed and deliveries began as fast as
the trucks appeared. These were piad for by
exhibitors and the demand was heavy from
the start. Advertising was on a cooperative
basis.
Radio transcriptions were used on a wholesale
scale.
Cooperation by WOOD CNBC), Grand
One of four gorilla trucks used to exploit 'King Kong.'
6,000 See 'King Kong'
In First Day of Run
Detroit—The RKO radio-TV saturation
campaign for "King Kong" helped give
the Palms- State Theatre its best opening
day in more than two years. There was
a lineup of more than 500 persons when
the boxoffice opened at 10:45 a. m., which
in itself is unprecedented.
In a metropolitan area where business
has been way down due to general economic
conditions here, the business was
phenomenal and many theatremen were
on hand to study the situation. The picture
played to 1,600 patrons in the first
two hours with more than 6,000 for the
day, in the 2,967 -seat theatre.
The opening gave Detroiters two unfamiliar
sights—a colossal statue of King
Kong on a truck parked across the street
from the theatre, and a Woodward avenue
theatre lineup.
Rapids, was elaborate. On Wednesday (18)
a chimpanzee from the local zoo was on the
Rayner- Shine TV program from 6:30 to
6:45 p. m. The angle that the chimpanzee
was King Kong's nephew was played up.
Two giveaways were staged. Theatre
tickets were given away on the Who, What,
Where and When? program from Thursday
(12) through Wednesday (18) from 12 to
12:15 noon. Another series of ticket giveaways
was put on the Disk & Dollar WOOD
radio program from Thursday (12) through
Wednesday (18) from 1 p. m. to 2 p. m.
Saturday (14) every hour, on-the-hour on
the Classified Column of the Air one name
was selected at random and read in advance.
If the person called the station and properly
identified himself he was awarded two tickets
to a "King Kong" show.
On June 6 the "King Kong" float, with the
theatre manager, was featured on the Glenn
& Lenore program from 12:15 to 12:30 over
the WOOD station.
Does it recall the "Hitler's Cliildren" campaign
sponsored by WLW, Cincinnati, the
granddaddy of all regional coverages with
massed openings in 1943? Turner managed
that one, too.
There have been many similar campaigns
by all the major companies since that time.
;
[
Turner is the only man who has gambled
heavily on revivals. He put on a campaign
in New England with the help of the Yankee
Network several months ago. That one had
only one TV station—WNAC. The picture
was "Snow White and the Seven Dwarfs."
The campaign cost $20,000. One of the features
was a one-hour program on a Sunday
that packed all the houses with a booking
that day.
"Snow White" had child appeal as its
principal asset, but it paid off so well for
RKO that both the company and Walt Disney
were fully satisfied.
This was the origin of the plan for reviving
a picture with both adult and child appeal,
but with no time element.
One of the angles with industry interest
at a time when there is considerable talk of
making old films available for television is
the possibility that some of these pictures
which have been charged off to zero on the
company books may turn out to have grossing
piossibilities that will dwarf potential income
from TV use.
22
BOXOFFICE June 21, 1952 1

i
221
I of
!
had
'
"The
I
a
I
'.
I MGM),
i
QUARTERLY FIRST RUN REPORTS:
BIG PICTURES STILL BIG 8.O.;
AFRICAN QUEEN' TOPS AT 173%
Still Tough for Run-of-Mill
Films to Do Average
Business or Better
Tliere was variety in the spring features
topping boxoffice marks at the nation's key
runs. The big three of the March-April-May
quarter were "The African Queen" (UA), the
import, "The Man in the White Suit"
(U-I) and "Singin' in the Rain" (MGM) and
they topped the business reported by the top
of the 1951 spring quarter.
trio
221 FEATURES RELEASED
Following the trend of the past several years,
the big pictures do the business and the lesser
product finds the going tougher. There were
features released in the first nine months
the season on which sufficient playdates
been recorded in key first runs and 84
of these did average business or better. At
this stage a year ago, 115 of 221 features had
reported average or better.
The big three of the spring quarter, however,
were bigger boxoffice than the top three of
spring 1951. A year ago, "The Great Caruso"
(MGM) led off with 167 per cent. "Father's
Little Dividend" (MGM) with 142 per cent and
Thing From Another World" (RKO)
with 139 per cent—a combined average of
j
[
155.1 per cent. The top three this spring had
combined average of 166 per cent.
The figures are based on playdates reported
to BOXOFFICE-BAROMETEB by key run
theatres in 20 major cities across the country.
1, SETTING NEW GROSS MARKS
For the season as a whole, the big grosses
are setting a record unlike anything the industry
has experienced in more than a decade.
Paramount's "The Greatest Show on Earth"
which goes into general release next month;
MGM's "Quo Vadis" which is still on a prerelease
date basis; 20th Century-Fox's "David
and Bathsheba"; "An American in Paris"
"The River" I.UA), "A Streetcar
Mamed Desire" (Warners) and "Sailor Beware"
(Paramount I are among the big money
pictures of the year.
Following are the reports on 1951-52 features:
'•*
'
(Average Is 100)
COLUMBIA:
Borefoot Moilman, The 85
Boots Molone 92
Corlty of Gasoline Alley 104
Cnminol Lawyer 96
Deoth of o Solesman 119
Family Secret, The 85
First Time, The 89
-ive 117
Harem Girl 85
Harlem Globetrotters, The 91
'Indion Uprising 93
iJungle Jim in the Forbidden Lond 91
iungle Manhunt 99
-ady ond the Bandit, The 94
ogtc Carpet, The 90
.\agrc Face, The 97
•/on in the Saddle '03
Worrying Kind, The 120
Mob, The 114
My Six Convicts Ill
3kinowa 94
'urple Heart Diary 1 05
aturdoy's Hero Ill
condol Sheet 101
niper. The 1 08
'.on of Dr. Jekyll, The 99
1-ound Off 96
unny Side of the Street 97
en Toll Men 1 26
Top Hits of the Season
(September 1951 through May 1952)
PERCENTAGES
Acro88 the Wide Missouri (MGM)
UAIrican Queen. The (UA)
,
'-'American in Paris, An (MGM)
uAngels in the Outlield (MGM) ,
Bend o( the River (U-I)
The (RKO)
Blue Veil,
•David and Bathsheba (20lh-Fox)
,
Day the Earth Stood Still. The (20th-rox)
Death of a Salesman (Col)
i
Desert Fox. The (20th-Fox)
Detective Story (Para)
Distant Drums (WB)
•Greatest Show? on Earth. The (Para)
Here Comes the Groom (Para)
U-ni See You in My Dreams (WB)
Lone Star (MGM)
•Man in the White Suit, The (U-I)
Marrying Kind, The (Col)
My Favorite Spy (Para)
People Will Talk (20th-Fox)
Place in the Sun. A (Paia)
•Quo Vadis (MGM)
Racket. The (RKO)
•Rasho-Mon (RKO)
Retreat, Hell! (WB)
••River. The (UA)
C'Room lor One More (WB)
Sailor Beware (Para)
Singin' in the Rain (MGM)
Skirts Ahoyl (MGM)
•Streetcar Named Desire. A (WB)
Ten Tall Men (Col)
Texas Carnival (MGM)
Two Tickets to Broadway (RKO)
Westward the Women (MGM)
When Worlds Collide (Para)
uWith a Song in My Heart (20th-Fox)
120 130 UO ISO
OBlue Ribbon Award winners. '•Ployed of odvonced odmissions
•Played at odvonced prices, in most situations.
ploying regulor dot.
Thief of Domascus 92
Yonk in Indo-China, A 91
LIPPERT PRODUCTIONS:
As You Were 96
FBI Girl 89
For Men Only 9=
Highly Dangerous »0
Loan Shark
J
Man Boit g*
Outlaw Women
-
9f
Stronghold %*
Toles of Robin Hood »o
Unknown World
'»
Valley of the Eagles g*
Wings of Donger '3
METRO-GOLDWYN-MAYER:
Across the Wide Missouri 134
American in Paris, An f O
Angels in the Outfield |"
'
Bonnerline
, l2
Belle of New York, The iw
It's o Big Country 90
Just This Once 88
Light Touch, The 80
Lone Star 131
Love Is Better Thon Ever 90
Man With a Clook, The 92
Mr. Imperium 93
Pandoro ond the Flying Dutchmon 110
People Against O'Hora, The 99
Quo Vadis 296
Red Bodge of Couroge, The 105
Sellout, The 96
Shadow in the Sky 94
Singin' in the Roin 1 53
Skirts Ahoy! 1 30
Tolk About o Stronger 90
Texos Cornivol 128
Too Young to Kiss Ill
Unknown Mon, The 97
Westward the Women 124
When in Rome 93
Wild North, The 98
Young Mon With Ideos 92
MONOGRAM:
Aloddin and His Lomp 89
Crazy Over Horses 91
(Continued on page 26)
iOXOFFICE June 21. 1952
23

yta^ft^4ft
Hu
THE ENTERTAINMENT WORLD!
MURIEL LAWRENCE • *,luam CHING
wuh The Famous French Can-Can Dancers
ana CLAIRE CARLETON • steve BRODIE . steven GERAY
Screen Play By HOUSTON BRANCH • Associate Producer HERMAN MILLAKOWSKY • Directed B, PHILIP
A REPUBLIC PRODUCTION
•
PHOTOGRAPHED WITH THE COOPERATION OF THE FAMOUS TABARIN. PARIS, includir
Republic Pictures Corporation
Herbert J. Yates. President

«-&

I Wont
Quarterly First Run Reports
(Continued from page 23
Disc Jockey 94
Elephant Stampede 100
Flight to Mors 88
Fort Osage 94
Highwoymon, The 80
Hold That Line 95
Jet Job 98
Joe Polooko in the Triple Cross 91
Longhorn, The 97
Northwest Territory 98
Rodeo 82
Steel Fist. The 90
Woco 88
Yellow Fin 93
PARAMOUNT:
Aaron Slick From Punkin Crick 85
Anything Can Happen 93
Crosswinds 93
Darling, How Could You! 89
Detective Story 131
Fleming Feather 92
Greatest Show on Earth, The 247
Here Comes the Groom 1 33
Hong Kong 96
My Fovorite Spy 120
My Son John 97
Place tn the Sun, A 1 43
Red Mountain 1 02
Rhubarb 107
Sailor Bewore 187
Silver City 90
Something to Live For 91
Submarine Command 99
When Worlds Collide 1 20
RKO RADIO:
At Swords Point 96
Behove Yourself! 103
Blue Veil, The 127
Double Dynamite 1 05
Drums in the Deep South 95
Girl in Everv Port, A 101
Half-Breed/The 82
You 113
Jungle of Chang 95
Los Vegas Story, The 99
Mocoo 98
Narrow Morgin, The 103
On Dangerous Ground 97
On the Loose 82
Poce That Thrills, The 90
Rocket, The 120
Roncho Notorious 99
Rosho-Mon ; 141
Slaughter Trail 91
Tembo 88
Two Tickets to Broadway 1 20
Whip Hond, The 95
Whispering Smith vs. Scotland Yard 94
REPUBLIC:
Adventures of Captain Fobion 96
Fabulous Senorito, The 81
Gobs and Gals 89
Havana Rose 95
Honeychife 89
Hoodlum Empire 86
Lady Possessed 90
Oklahoma Annie 91
Seo Hornet, The 92
Street Bondits 94
Wild Blue Yonder, The 99
Womon in the Dork 99
20th CENTURY-FOX:
Anne of the Indies 106
Belles on Their Toes 97
Dovid ond Bothshebo 211
Day the Eorth Stood Still, The 120
Deodline— U.S. A 94
Decision Before Down 114
Desert Fox, The 132
Elopement 99
Five Fingers 112
Fixed Bayonets 99
Girl on the Bridge, The 89
Go'den Girl 99
Never Forget You 85
I II
Joponese Wor Bride. . .• 97
Journey Into Light 90
Lets Make It Legal 90
Love Nest 96
Millionaire for Christy, A 92
Model and the Morriage Broker, The 102
No Highway in the Sky 92
Outcasts of Poker Flat, The 85
People Will Tolk 1 24
Phone Call From o Stronger 98
Pride of St. Louis, The 106
Red Skies of Montana 96
Return of the Texan 85
Rose of Cimarron 82
;
Viva Zopota! 116
With o Song in My Heart 142
UNITED ARTISTS:
African Queen, The 1 73
Another Mon's Poison 114
Big Night, The 92
Captive City, The 93
Chicago Calling 100
Christmas Carol, A 98
Cloudburst 91
Fort Defiance 96
Green Glove, The 101
Hotel Sohora 92
Lody Soys No, The 88
Mister Drake's Duck 87
Mr. Peek-a-Boo 87
Mutiny 82
Obsessed 92
River, The 1 66
Royal Journey 100
Tale of Five Women, A 92
Tom Brown's School Days 92
Well, The 108
UNIVERSAL-INTERNATIONAL:
Bottle at Apache Poss, The
Ill
Bend of the River 142
Bright Victory 102
Bronco Buster 79
Cove of Outlaws 83
Cimarron Kid, The 97
Finders Keepers 91
Flame of Araby 97
Flesh and Fury 96
Golden Horde, The , 103
Here Come the Nelsons 95
Lady From Texas, The 80
Lady Poys Off, The 88
Little Egypt 95
Ma and Pa Kettle at the Fair 109
Man in the White Suit, The 172
Meet Danny Wilson 90
Raging Tide, The 87
Red Ball Express, The 102
Reunion in Reno
Steel Town
79
92
Strange Door, The 94
Thunder on the Hill 96
Treasure of Lost Canyon, The 89
Weekend With Father 98
You Never Can Tell 92
WARNER BROS.:
About Face 85
Big Trees, The 94
Bugles in the Afternoon 1 00
Close to My Heart 91
Come Fill the Cup 104
Distant Drums 139
Force of Arms 1 00
I'll See You in My Dreoms 133
Jock and the Beanstalk 105
Jim Thorpe—All American 115
Lion and the Horse, The 87
Mora Moru 91
Painting the Clouds With Sunshine 104
Retreat, Hell! 120
Room for One More 1 33
San Francisco Story, The 90
Starlift 103
Streetcor Named Desire, A 1 75
Tonks Are Coming, The 96
This Woman Is Dangerous 101
Tomorrow Is Another Day 98
B&K Granted Extended Loop Runs on Two Features
CHICAGO—Attorney Alfred B. Teton, representing
Balaban & Katz Corp., announced
this week that the B&K chain was granted
permission to run for a maximum of eight
weeks each, the first two of four specific
pictures: "Lovely to Look At," "Ivanhoe,"
"Because You're Mine." and "Jumping Jacks,"
on which they are awarded the first run in
Chicago territory.
In his order authorizing the extended runs,
beyond the two-week limit for "affihated"
theatres, as set forth in the Jackson Park decree.
Federal Judge Michael L. Igoe stipulated
that the pictures must be released to
outlying houses immediately following the
eighth week or within two weeks after the
end of the run, whichever is earlier. Balaban
& Katz stated that they will not come into
court for permission for further extended first
runs before the middle of September.
Close 'Love Moods' Deal
NEW YORK—Albert Dezel has closed a
deal with Dan Somiey for exclusive rights
to "Love Moods." featuring Lili St. Cyr, for
Michigan, Illinois and Indiana.
Film Leaders on Tour I
Of Rogers Hospital
NEW YORK—The board of directors of the I
Will Rogers Memorial hospital and representatives
of the tradepress spent the weekend
on a combined business and pleasure 1
visit to the Will Rogers Memorial hospital at I
Saranac Lake and Herman Robbins' Hotel!
Al-Bur-Norm at Schroon Lake. About 50
men made the trip. I
The party left New York Thursday night!
(19) on the New York Central and reached!
Saranac Lake at 8 a. m. Breakfast wasB
served at the hospital. I
One of the prime purposes of the trip wasB
to inspect the new research department whichB
has been installed at the hospital where Dr.l
Edgar Mayer, chest specialist and consultantH
to the board, explained the u.se of the newB
TB drugs and Prof. Morris Dworski, head otm
the research program, described the newl
facilities.
The mid-year meeting of the board fol-ii
lowed an inspection and luncheon. Guests atL
the luncheon included the mayor of SaranacB
and doctors from all the sanatoriums in theP"
vicinity.
During the afternoon a statue of Will'
Rogers done by Jo Davidson was unveiled and
presented to the hospital by his estate. This
statue is the original plaster model of the;
one at Claremore, Okla.
In the late afternoon the visitors left foil
the Al-Bur-Norm where they were guests ol
Herman Robbins.
Those making the trip were:
A. Montague, Charles E. Lewis, Harmon RobbinsI
Wilbur Snaper, Arthur Krim, Jack Cohn, James Mull
vey, George Dembow, Abel Green, Robert HoffI
Charles M. Reagan, Chorles J. Feldman, Tom ConI
nors, Robert Mochrie, Richard F. Walsh, Max Al
Cohen, Mortin Quigley jr., Ned E. Deplnet, Edwarcl
J. Shugrue, Maurice A. Bergman, William J. Heine!
man, Robert J. O'Donnell, Morton Sunshine, Paul NI
Lazarus jr., Harry M. Kalmine, William White, Fre(l
J. Schwartz, Sam J. Switow, Al Picoult, Jomes Ml
Jerauld, Chester Bahn, Mel Konecoff, George Ebyl
Tom Kennedy, Sam Rosen, Sam Rinzier, Ben Shlyenl
S. H. Fobion, Horry Brandt, Murroy Weiss, Dr. Edgal
Mayer, Marvin Kirsch, Herb Golden, Marc J. Wolfl
Arthur Israel jr., John W. Alicoote, Jay Emanuel|
Spyros P. Skouros, S. Gus Eyssell.
MGM New Season Shorts
Mostly in Technicolor
NEW YORK—A new series of four one I
reelers produced by Carey Wilson, "Prophel
Dies of Nostradamus," will raise Metro-Goldl
wyn-Mayer's program of 1952-53 short subl
jects to 46, compared with 42 last year. Thirt;!
will be in Technicolor: 16 cartoons (featurin|
Tom and Jerry), six Gold Medal Reprintsall
produced by Fred Quimby—and eighl
FitzPatrick Traveltalks, for which Jamej
FitzPatrick is now in Germany.
Additionally, the program includes te:|
Pete Smith Specialties, which Smith himsej'
will narrate. About half of them have na
tional tieups already set.
There also will be two two-reel Special|
and 104 issues of News of the Day.
Savini, Schroeder in Deal I
NEW YORK—R. M. Savini, president (|
Astor Pictures Corp., has closed a contrail
with Schroeder Associates for foreign difl
tribution of Astor pictures. Harry SchroJ
der, president of Schroeder Associates, wil
foreign sales manager of United Artists f

Tftc^t ^jW S(^^c«tt^
Public Relations
TJONALD REAGAN told the June 4 conference
of the theati-e operators and newspaper
publishers at Hartford that the merchandising
approach of film advertising was
50 years behind the times and that market
researches were rare. This may have been
an overstatement. In any event it was
challenging and worthy of study.
Francis S. Murphy, editor and publisher
of the Hartford Times, immediately added
to this criticism the statement that he had
rejected two sexy ads on a non-sexy picture.
Statements of other publishers revealed
facets of strained situation.
The attitudes of publishers ran all the
way from open hostility toward theatres to
friendly cooperation. It was obvious there
had been considerable friction between exhibitors,
on the one hand, and publishers
and advertising managers, on the other. In
one city, a publisher reported, a priest has
ordered his parishioners to attend only one
theatre.
A complete survey of Connecticut to find
out the reasons for some of these problems
might prove valuable for use in Connecticut
and elsewhere. It would have to be done by
neutral observers. Personal interviews with
theatre men and both editors and advertising
managers could throw light on a
number of problems that seem to be stirring
up unnecessary emotions.
Similar situations exist in other states.
Connecticut is a concentrated industrial,
residential, farming and commuting territory
with every problem that confronts exhibitors
everywhere.
The state has approximately 191 theatres
with 178,948 seats. Eighty-five of these theatres
are operated by circuits. There are 30
drive-ins, 29 of which have been built since
1946. The total population is 2,007,280.
Community differences run from the
town of Winstead, with 8,781 inhabitants
and one newspaper with a circulation of
3,398, to Hartford, a wealthy city with a
population of 177,397, and two outstanding
newspapers which cooperate with theatres
and indulge in varied civic activities. It was
the publisher of the Hartford Times, Francis
8. Murphy, who called the first conference
with exhibitors several months ago.
The move has begun to attract national attention.
The Times does not depend on syndicated
Hollywood columnists for its film news. It
localizes the new's to make the mention of
pictures and personalities bear some relation
to forthcoming releases. Connecticut
exhibitors praise it highly.
Theatres in the state can reach the entire
population by means of newspaper advertising.
The morning and evening daily circulation
of all papers reaches 753,847
mostly in homes— and the Sunday circulation
is 322,950. This totals to 1,076,797.
Remember, the population of the state is
2,077,280. The combined total circulation
is more than half of the total population.
Oscar Doob of Loew's, Inc, suggested
that the newspaper men think of this in
By JAMES M. JERAULD
terms of increased business. This would
require a new outlook by both exhibitors
and publishers in some cities.
How widely wealth is spread in the state
is shown by a total of 664,000 passenger
car registrations. The 30 drive-ins can't
take care of a fraction of that, without
mentioning the summer visitors.
Murphy and Doob both suggested that
theatres and newspapers might cooperate
on efforts to get municipal parking areas.
Lack of parking facilities helps the driveins,
but damages downtown theatres by
forcing patrons to stay home in front of
TV sets. Retail merchants have already
discovered what stay-at-homes and rural
shopping centers do to store business.
If advertising managers were told that
an average of $30 per week from each theatre
in Connecticut would total $297,960
per year, they might stop thinking of theatre
income as peanuts. If they could be
convinced that additional pages of cooperative
advertising on big pictures at the
commercial rate would add important
money to their income, it would be a start
on breaking down the premium rates
charged for theatre space in many papers.
A summary of attitudes of all publishers,
of all district circuit heads and of individual
theatre managers would throw some
light on the present strained relations in
some places.
More Censor Moves
MEW MOVES in the battle against censorship,
with Ohio the scene of the first
maneuver, can be expected any day. That
state's statute is considered outstandingly
vulnerable because of its compulsory
'prior restraint." U. S. Supreme Court
Justice Douglas has indicated that he
thinks this is the worst feature of censorship.
Several courses are open: il) an exhibitor
could be induced to show a reel without
the required censorship license; (2) an injunction
could be sought to prevent the
censors from viewing newsreels or insisting
upon licenses; i3) repeal of the censorship
law could be sought in the session of the
legislature which will start next January.
Dr. Clyde Hissong has indicated his belief
that invalidation of newsreel censorship
would end all Ohio censorship until
the next legislature revises or repeals the
law.
The injunction route would be more involved,
but this method of attack has supporters
among industry lawyers.
The advantage of either of these approaches
lies in the fact that it might be
possible to invalidate some censorship long
before the next legislative sessions start,
some lawyers contend.
Very few of the older men in the business
familiar with past efforts to secure repeal
of laws in state legislatures are in favor of
postponing action. The process is slow and
expensive and gives critics of the industry a
Sochin Is Named Head
Of U-I Shorts Sales
NEW YORK—Irving Sochin has been made
short subjects .sales manager of Universal-
International by Charles J. Feldman, domestic
sales manager. He
ha,s been a.ssistant to
Feldman since May
1951.
Sochin has been 15
years in the distribution
end of the industry.
He started with
United Artists as a
salesman in We.st Virginia,
then was salesman
and sales manager
for 20th Century-
Fox in Cincinnati,
branch manager for
, .
^"""S
„ , .
Sochin
the same company in Indianapolis and general
manager of the Theatre Owners Corp. of
Cincinnati, a buying and booking service.
He then became U-I Cincinnati branch
manager. He joined the U-I home office
staff in 1949 as sales head of the special
films
division.
series of field days before legislative committees.
In addition, there is a feeling among
exhibitors that their legislative activities
can be concentrated on opposing new taxes
and removing some old ones.
The Maryland attorney general has already
ruled that the board in that state
must limit its censoring to determining
what films are obscene or indecent in the
standard sense and has recommended to
the legislative council that it study changes
in the law for presentation to the next session
of the legislature.
United Artists Starts Drive
In Honor of Heineman
NEW YORK—United Artists sales forces
started a drive in honor of William J. Heineman,
vice-president in charge of distribution,
June 15 throughout the United States and
Canada.
It will extend for 25 weeks, ending December
6. All exchanges have been classified
in three groups based on potential grosses
over the past several years. Under this setup,
exchanges of equal sales strength will compete
with each other instead of with the total
organization. There will be three laps of six
weeks each with first, second and third prizes
for the winners in each group in each lap.
The last seven weeks will be the "home
stretch" drive and the result will decide the
grand prize winners in each group for the entire
period. Managers, salesmen, bookers and
cashiers will share in the prize money. There
will be special awards for the wirming division
and district managers.
Max E. Youngstein, vice-president of United
Artists, has been named drive captain.
WB to Tradeshow 'Rogers'
NEW YORK—Warner Bros, will tradeshow
"The Story of Will Rogers," in Technicolor,
staning Will Rogers jr. and Jane Wyman,
nationally July 11. The picture will be nationally
distributed July 26.
28 BOXOFFICE June 21, 1952

In the Newsreels
Movietone, No. 49: Congress rebuffs Truman on
steel, strike continues; Eisenhower meets the GOP
delegates; Euchoristic roily held in Borcelono; Venezuela
capital has face lifted; film orgonizotions
honor movie men; spills and chills in riding tourney;
German boxer goes berserk.
News of the Day, No. 283: Steel strike crisis stirs
Congress; tear gas quells defiont reds on Koje;
chemical conflogation; Tito's birthday hailed; Venezuela
builds super city; liner U.S. sets record; fistic
rhubarb.
Paramount News, No. 86: Ike and Toft meet the
delegates; marathon marks Tito's birthday; Paris
summer foshion notes; Reds tighten grip on Ger*
many; Red terror revealed of Koje.
Universol News, No. 569: Steel strike; Senate bars
Truman request for seizure. Koje islond; Peorl
farm; Venezuela— radio city; Italy—Tourist university;
Miss Universe.
Warner Pothe News, No. 88: Cold war; New York
colling Dick Tracy two-way wrist rod to; Venezuela
spectacular city of tomorrow; Rome—school room on
scooters; Paris—evening fashions by Path.
Movietone News, No. 50: General Eisenhower mokes
big hit at Detroit; Koje prisoners of war move to new
compound; 8-29 guided bomb scores bullseye; unknown
captures open golf title, Hogan is third.
News of the Day, No. 284: UN forces crush Red
revolts on Koje; Ike answers some questions; Truman
dedicates atomic sub; bullseye bomb; Brandeis university's
first commencement; upset in golf classic;
water ski record.
Poromount News, No. 87: Ex-caddy wins open title
— Dallas; Truman at otom sub ceremony; unveiling of
newest guided bomb; Detroit— "Off the Cuff" with
Ike; Koje—worfare compound 76.
Universal News, No. 570: Atom sub; Koje mop-up;
Tarzon bomb; Long Island railroad strike; rose festival;
soccer match—New York; Oregon— rodeo.
Warner Pathe News, No. 89: Big clean-up on Koje;
omozing film guided bomb; Detroit— Ike gets campaign
into high; Connecticut— President dedicates
first atomic sub; Miami—Nassau to Miami on water
skis; California—Olympic test, NCAA track meet.
Telenews Digest, No. 24B: Crisis in steel continues,
national defense threatened; armed forces
in reoMstic invasion test; MacArthur named GOP
keynoter; Statistican Bean predicts Democrotic victory
in November; Mossadegh defends Iron oil before
world court; French gymnasts perform before President
Auriol.
Telenews Digest, No. 25A: Korea—General Boatner
splits defiant Reds; Korean internal crisis—Rhee suspends
"Voice" broodcasts; Ike moves campaign into
midwest; milady show how to be eosy on the eyes;
Julius Boros wins open golf crown.
Exhibitors Back Plan to
Aid Legitimate Plays
NEW YORK—"Many projects are already
under consideration for the purpose of plowing
back into the soil of creative entertainment
the seeds for the future of the theatre
business as a whole."
Si Fabian made this statement at a June
17 press conference and cocktail party marking
the start of shooting of "Main Street to
Broadway." The film is being produced by
Lester Cowan for the Council of the Living
Theatre in collaboration with a group of film
theatre owners. MGM will release. The
screenplay is about the theatre, and has been
written by Samson Raphaelson from a story
by Robert E. Sherwood.
Playing themselves, as characters in the
story, will be a big talent line-up including
Tallulah Bankhead, Marlon Brando, Olivia
de Havilland, Jose Ferrer, Rex Harrison, Lilli
Palmer, Gregory Peck and Shelley Winters.
Special music is being composed by Rodgers
and Hammerstein.
Arthur Schwartz, president of the CLT
Foundation, told the press conference that it
is hoped eventually to finance from such ventures
an organization like Britain's Arts Council
to aid production of new plays on a nonprofit
basis.
COAST CRAFTS TO AID IN
PRODUCTION ECONOMIES
Studio Unions, Salesmen
Pledge Industry Help
HOLLYWOOD—Whole-hearted support of
Industry moves to Initiate economies In the
operation of all its branches was a.ssured by
the studio labor front at a significant Monday
(16) meeting of the Hollywood AFL Film
Council, representing more than 20,000 workers
in the film capital. The session was highlighted
by the appearance of top-level management
and labor executives in the persons
of Nicholas M. Schenck. president of Loew's,
Ins., and Richard F. Walsh, international
president of the lATSE.
Schenck empha.sized the necessity, in the.se
critical times, for studio craftsmen, technicians
and creative artists to increase their
efficiency and make every effort to reduce
costs. Such moves are necessary, he declared,
if filmdom is to surmount such current obstacles
as dwindling revenues, competition
from TV and other sources, and the period
of adjustment with which the trade has
been confronted becau.se of divorcement.
At the same time, however, he made it
clear that the film companies have no intention
of cutting wage scales or upping hours.
On behalf of the lATSE, Walsh promised
cooperation to the fullest in the economy effort,
while representatives of other crafts
also pledged support.
Schenck, parenthetically, has been on the
coast for three weeks participating in highechelon
planning conferences at MGM.
These huddles, too, have reportedly been placing
emphasis on economies that can be effected
in production at the Culver City studio.
Sitting in with Schenck on the meetings
have been Chai'les Moskowitz, vice-president
and treasurer; Howard Dietz, vice-president
in charge of advertising and publicity; Dore
Schary, vice-president in charge of production;
E. J. Mannix, studio general manager;
Ben Thau and L. K. Sidney.
MINNEAPOLIS—Meeting here In executive
.session,
officers of the Colcsseum of Motion
Picture Salesmen of America decided to
hold the union's 1952 convention at the
Alnsly hotel, Atlanta. Ga., November 22-23.
The session wa.s attended by President Ralph
Williams, general counsel David Beznor and
.seven vice-presidents.
Behind closed doors, the officers dLscussed
television's Inroads on exhibition, slackening
employment of film salesmen In con.sequence,
and the future outlook for union members.
While the union's pre.sent contract runs to
February 1953, the matter of compen-satlon In
the present period of rising living costs also
occupied considerable attention.
Great concern was expre.ssed regarding the
turn that film distribution may take In view
of the increasing number of theatre closings
resulting from TV's effects on the boxofflce
and adverse economic conditions. With the
freeze on new TV stations now hfted and
many more sections of the nation to be
blanketed by the new entertainment medium,
the film salesmen's Job security is
likely to be more in jeopardy, it was pointed
out.
It was decided that at the Atlanta convention
the union should try to devise ways and
means to aid the film industry generally and
exhibitors in particular in the fight to meet
TV competition more successfully. Officers
were asked to bring ideas and suggestions
toward that end to Atlanta.
In addition to Williams and Beznor, from
Cincinnati and Milwaukee, respectively, those
present included Gordon Bugle, Albany. N.Y.;
Floyd R. Klingensmith. Tarentum. Pa.; Tom
McKean, Oklahoma City, Okla.; Leonard
Appe, Mehose, Mass.; Dave Chapman, Milwaukee,
Wis.; William Wink, Omaha, Neb.,
and Ed. Ashkins, Beverly Hills, Calif.
Feature Brought in at $100,000,
Keys Future Independent Production
NEW YORK — Sid Kuller, producer of
"Actors and Sin," a two-part feature based
on short stories by Ben Hecht, has developed
a low-cost formula for independent production
under which pictures can be made for
a fraction of their regular cost.
"Actors and Sin," which is being released
by United Artists in July, actually cost a little
over $100,000, according to Kuller, because
Edward G. Robinson, Eddie Albert and Alan
Reed, all of whom are featured with Marsha
Hunt; Lee Garmes, cameraman; George Antheil,
who composed the score, and Hecht,
who produced, directed and wrote the screenplay,
agreed to participate in the profits after
the picture gro.sses $250,000. This first sum
goes to the bank loan, second money, prints
and advertising costs, after which the group
starts to get their percentages. The picture Is
expected to gro.ss at least $750,000. Kuller said.
Under the regular salary arrangements to
the actors and others In the group, "Actors
and Sin" would have cost $600,000. Kuller said.
None of the three players got guarantees, just
percentages. Kuller also economized on the
cost by lighting the sets before shooting and
rehearsing the actors beforehand so that the
picture was made in only eight shooting days.
This was equivalent to a 24-day shooting
schedule on a major lot. according to Kuller.
Kuller. who has been active as a television
producer for the Donald O'Connor show on
Colgate, has planned two other independent
productions. "Seven Lively Arts." a new type
of musical about young people struggling to
get ahead In Hollywood, and "The Man With
a Smile." by Walter Bernstein. Lyn Murray
wrote the music for "Arts," which will be
made in Ansco Color with a cast of newcomers,
and Kuller hopes to get Lena Home to star
in "The Man With a Smile" in her first
dramatic role. Kuller is also negotiating for
an Elrnest Hemingway ballet story with music
by Antheil for production in Mexico.
BOXOFFICE June 21, 1952 29

. . Among
f?^

»
iS^^.
OPERATION: BOX OFFICE
Going to the movies is part
^
of our way of life—as American as apple pie.
'
It is a custom observed by the family whenever and wherever good movies can
be seen. For good movies are the best family entertainment investment every week of the year.
Eastman Technical Service for Motion Picture Film is available at strategic points.
For further details, address: Motion Picture Film Department, Eastman Kodak Company,
Rochester 4, N. Y.; East Coast Division,
342 Madison Avenue, New York 17, N. Y.;
Midwest Division, 137 North Wabash Avenue, Chicago 2, Illinois; West Coast Division,
6706 Santa Monica Blvd., Hollywood 38, California.
SOXOFFICE :: June 21, 1952
31

BOXOFFICE
BAROMETE
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings ore added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross rating above or below that mark.

NOW
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Covering
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running time and Film Daily review
•
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THE 1952
FILM YEAR BOOK
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Complete section on Television and Stations
Personnel of Equipment Mfrs. and their
product
Serials released since 1920
A list of more than 25,000 Motion Pictures
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^?l?S;v'^':i.NiiS-S
. . For
. . The
j
Theatre Construction, Openings, Sales and Leases
CONSTRUCTION:
Anchorage, Alosko—Alosko Empire Theatres, Inc.,
will butid a 700-seQt theatre in Ketchikan, on the
site ot the present Revdio.
Ashlond, Nob.—Woodrow Simek is soon to finish
his new theotre building here.
Abilone, Tex.— Permit hos been granted to Maurice
S. Cole for a drive-in, part of the $108,000 "Key
City" investment.
Blockduck, Minn.—Joke Musich is remodeling the
local theatre extensively and will rename it.
CaUxico, Calif.—A $25,000 remodeling job Is
under way ot the Coast Capitol Theatre.
Charlotte, Mich.—C. R, Beechler plans to build
o dnvo-in on property he has purchased.
Denver—The Atoz Amusement Co. is remodeling
ond redecorating the 500-scat Jewel Theatre.
DcSoto, Mo.—William A. Collins has let contracts
for o 300-cor drive-in.
o^=
34
Fordyce, Ark.—The K. Lee Williams circuit is to
build a 300-cor dnve-in, the first in this town.
Flushing, Mich.—Ed Dalton is to build a drive-in
which will be used as on oirport by day.
Glendalc, Arlr.—Horry L, Nace Theatres will build
450-car dnve-in here, to be called the Rancho.
Greenfield, Ind.—Jocob M. Smiler is building a
1,100-car dnve-in on U.S. 40, near Cumberland, the
1 Mb tn the Indionopolis oreo.
Greenfield, Mo.—Willord Dodge is building a drivein
south of the city.
Kingman, Kos.—Construction is under way on a
drive-in here.
LoVcto, Colo.—Mitchell Kelloff is extensively remodeling
the Chief Theatre, to be reopened in June.
LoPlace, La. — The Community's first drive-in,
owned by Bill Costoy, is nearly completed.
Little Rock, Ark.—A 500-cor drive-in hos been
started by the Arkansas Amusement Co. for late
July opening.
/ dREAMEd I WAS A MILLIONAIRE
IN My ALEXANDER FILM SHORTS
"As a matter of fact, the way those dynamic short
Alexander movie-ads have contributed added profits to my
theatre, that first million may not be so hard to get after all!"
Nearly 11,000 theatres across the nation display movie-ads by
Alexander. It's the easy way to earn regular added profits. Simply
screen Alexander ads a few minutes each day and watch those
plus-profits roll in .
the best in quality and audience appeal you
can rely on movie-ads by Alexander, world's largest producer-distributor
for more than thirty years.
NEW YORK
DETROIT
— Write Today for Full Information —
COLORADO SPRINGS
CHICAGO *
DALLAS *
SAN FRANCISCO
HOLLYWOOD
"\j
Louisiono, Mo.— Russell Armentrout and Roger L.
Moycr ore building o 500-car drive-in for July opening.
Montreal—Andre Corveil is constructing a 400-seat
theatre in Campbell's Boy, Que., to open about
Augusf 1
Monhotton, Kos.— Mid-Central Theatres, Inc., is
building o 400-cor drive-in on U.S. 24-40, east of
the city.
Mt. Sterling, Ky.—The Mt. Sterling Amusement
Co. IS to build o 300-cor Hi-Woy Drive-In, to open
in July . Judy Drive-In is being built by Judy
Drive-In Co.
Monctt, Mo.—Construction has started on Glen
Hall's Drive-In on U.S. 44, near Cossville.
MInot, N. D.—About $200,000 is being spent by
the Minnesota Amusement Co. for rebuilding, improving
and enlarging the 1 , 400-seat State Theatre . . .
The city's second drive-in, the Hilltop, 800-car capacity,
is being built by Triangle Theatres.
Marietta, Ohio — Woshington Theotre Co. has a
permit for a $150,000 drive-in on Newport Pike.
Mcdford, Ore.—Jacob A. Leach hos bought o site
neor Crescent City for a 500-car Ocean Drive-ln,
with June opening planned.
Mctaline Falls, Wash.— Henry Hogman is to build
a new theatre here.
Modison, Wis.—Zoning commission delays are affecting
action on a new drive-in near Speedway
road.
Monroe, Wis.—A 300-car drive-in is under way on
Highway 69, by Robert Goetz, owner.
Pork Rapids, Minn.—After complete reconditioning,
the Royal Theatre has opened.
Paris, Mo.—Mr. ond Mrs. Bob Major are constructing
a drive-in for June opening.
Potosi, Mo.—Work is progressing on a drive-ln on
Highway 21.
Rockwell City, lowo—R. M. Bernau and R. L.
Fridley have acquired space for rebuilding the Empress
Theotre. It will be reseated ond completely
redecorated.
St. Stephen, N. B.—The Lockwood & Gordon theatre
chain in New England, including the State Theatre
in Colais, Me., ore joining Charlie Stomples
here in a drive-in project.
Santa Rose, Calif.— B. F. Walker is to build a
drive-in here.
Syracuse, Kas.—A 300-car drive-in is being built
here by Frank Northrup and Marvin Ellis.
San Augustine, Tex.—Work is under way on the
Edgewater Drive-ln.
Spokane, Wash.—Locol men plan a $100,000,
600-car drive-in on Sunset Highway.
Topeka, Kas.—Claude Porrish purchased land for
his fourth drive-in here.
Thayer, Mo.—Mr. and Mrs. John A. Beck will
build a 250-car drive-in here soon.
Voncouver, B. C.—The first drive-in for Swift
Current, a 200-car Soskatchewon situotion, is to open
in June.
Victorville, Calif.—Construction is under way on
a drive-in by Western Amusement Co., headed by
Ted Jones.
Wrangell, Alaska—W. D. Gross circuit will rebuild
the Coliseum, destroyed by fire.
Waukegan, III.—With the new name of Skokie
Highway, the new Hiwoy Theatre Corp. has reconstructed
the drive-in.
Wenotchee, Wash.—Greime & Fasken plan a
drive-in to be named Vue-Dole, for the Viewdale district
here.
Wichita—Westport Theotres has storted construction
of a new drive-in on the west side.
Wisconsin Rapids, Wis.—A 450-car drive-in is under
construction south of the city, John Anoszko In
charge.
OPENINGS:
Aiken, S. C.—A 600 car Fox dnve-in is to open here
in June, owned by Consolidated Theatres.
Augusta, Kas.—The 250-car Augusta Drive-In has
been opened by the Augusta Drive-ln Theatre Co.
Barrhead, Alta.—Fred Trembley opened a 300-cor
drive-in here, 60 miles north of Edmonton.
Bedford, Ind.—The 604-car East 50 Drive-ln on
U.S. 50, has been opened. It Is owned by Edward
Ellison, Ermal Fultz, Howard Keach and Delbert
Stewart.
Brockway, Mont.—J. R. George and G. S. Hoff
are to open o new drive-in here.
Center, Tex.—The Apoche Drive-ln, four miles
from town, has been opened by Mac Riley, Logonsport,
Lo., and Bryan and George Smith, here.
Coos Boy, Ore.—Ted Dibble hos opened his 400-
seat Sunset Theatre.
Crescent Beach, S. C.—James J. Thompson has
reopened his renovated Ocean Breeze Drive-ln.
Eldon, Mo.—The 500-car Corral Drive-ln, owned
by Tom Edwards, opened recently.
Evansville, Ind.—The new $ 1 30,000 West Side
Drive-ln opened here recently.
Geneva, Ind.—The Limberlost Drive-ln has beeri
leased by Cyde Nihiser and reopened, followlnfi
closing from receivership.
Grovois Mills, Mo.—Glen Jones is opening the
Gravois Drive-ln.
Helena, Mont.— E. R. Munger hos renovated one
reopened the Sunset Drive-ln.
Jackson, Mo.—A 300-car Jackson Drive-ln ha.'
been opened by heirs of late WiHiom Sherman
former salesman for St. Louis film company.
Jasper, Tex.— Drive-in opened here by F. W. Mc-
Monus and Wood Fain, over 500 cars, seoting for 75
Kahoka, Mo.—Williom Sherer to open new 100-cai
drive-in in June.
SALES AND LEASES:
Akron, Ind.—Madrid Theatre was sold by Rogeu
Wright to Kenneth Low of Argos.
Bloomington, III.—Conston Bros., Decatur, bough,'
Castle Theatre from Publix Great States Theatres.
BOXOFFICE June 21, 19521
I!

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
OKOfflW
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
(lj>la
a ^o, ^yopperS
In July, Cecil B. DeMiUe's exciting
story of the circus, "The Greatest
Show on Earth," will go into general
release. Some 300 theatres have already
played prerelease engagements
and receipts have been as spectacular
as is the picture.
Just as spectacular have been the
excellent campaigns at these theatres,
more than a score of which
have been reported in detail in the
Showmandiser section.
By consulting the filed copies of
the Showmandiser when preparing
his local campaign, the exhibitor can
get a fair idea of how the prior-run
theatremen stimulated the imagination
and curiosity of the public with
fronts, billposting, circus heralds,
parades, sidewalk and lobby midways,
etc.
In communities where forceful
merchandising campaigns were used,
the scope and impact on the public
had multiple benefits.
brought back many people who
It
had been passing up movies for a
while and convinced a lot of them
that movies are better than ever.
It reinstilled in many exhibitors
the importance and necessity of
showmanship in local exploitation,
and this since has been noticeable
on other pictures.
More important, these campaigns
served notice on the industry, generally,
that when showmanship
comes to life, the results are
profitable.
— Chester Friedman
Navy Orders Tull
With 'Skirts Ahoy!'
Theatremen can spot an exploitation picture
a mile off. With "Skirts Ahoy!" they
spotted the film six knots away and turned
heartily to sell the picture from every
nautical angle.
The navy recruiting service did everything
save supply a battleship.
At Lexington, Ky., to promote the picture's
engagement at the Kentucky Theatre,
all A-boards were turned over to Bob Cox,
city manager for the Schine theatres, and
many of the boards were located in choice
spots around town. An officer gave two talks
to high school coeds stressing the advantages
of enlisting in the WAVES and mentioning
the Kentucky attraction. He also appeared
on two radio shows and got a plug in for
"Skirts Ahoy!"
The Cole bathing suit gave the picture a
full window display and provided models and
bathing suits for a suitable lobby display.
The Lux contest obtained the cooperation
of the Lever Bros, representative who saw
that entry blanks were distributed at grocery
stores and who set up cutout displays advertising
the Kentucky playdates.
Music stores cooperated with displays of
posters and records on the Billy Eckstein and
Johnnie Ray appearances in the film.
Sam Oilman, manager of the State, Sjrracuse,
N. Y., had extensive aid from the navy
in promoting the picture and came up with
a novel sidewalk ballyhoo. For this he had
the assistance of his engineer and stage electrician
in constructing a ramp near the curb.
An airhose line was rigged up to the ramp
Speed Ahead'
Cooperation
with unit.s
utilized
Convicts Bally 'City'
Park. N. J.,
An exhibitor has sent us a photo
of his theatre front with the attraction
sign on the marquee announcing:
"All the Good Fix With a Stinker
Now and Then."
Written comment which accompanies
the photo carries the notation,
"This is cute as well as factual."
The sign probably gets many a
laugh from people as they pass by on
the way to the competing theatre
down the street where the current
show is properly advertised.
Skirts go flying skyward as women defy warning sign in front of State Theatre. Syracuse,
daring them to cross ramp equipped with air compressor.
so that a compressor sent 100 lbs. of air pressure
skyward whenever someone stepped on
the treadle. Women who defied the sign
daring them to cross the ramp were surprised
to find their skirts rising, to the merriment
of spectators.
Oilman had a flash front with plenty of
streamers, flags and lively poster cutouts during
the current playdates.
At Loew's, Harrisburg. Pa., Manager Bill
Trambukis promoted a Memorial day parade
of WAVES and navy persormel to
ballyhoo his opening. Three WAVES in an
open car toured the town with signs, and a
float resembling a giant .ship was rigged with
navy permants and signs as another ballyhoo.
In addition, Trambukis got the Harrisburg
Evening News to sponsor a legs contest. He
the Lux tieup and promoted numerous
window displays.
In Hartford, Conn.. Manager Lou Cohen
had full cooperation from navy recruiting officers
plus special radio promotion In advance
of opening. He tied up for local co-op newspaper
ads and posted 24-sheets on downtown
buildings. Girls paraded the downtown section
with cutout letters spelling the title,
"Skirts Ahoy!" on their skirts.
Vic Morelli. manager of the Einpress, Danbury,
Conn., tied up with a naval reserve unit
for opening night ceremonies on the stage.
Three convicts roamed the streets of Asbury
to help Manager Helen Colocousls
merchandise "Captive City" at the St. James
Theatre. The convicts were theatre ushers
dressed in prison garb who carried signs advertising
the theatre playdates.
BOXOFFICE Showmandiser : : June 21, 1952 — 141 — 35

Aspiring Syracuse Ball
Stars
Corr)pete for Dizzy Dean Title
With interest In baseball at its peak,
it was natural for Charles Graziano, manager
of the Paramount Theatre in Syracuse,
to explore all promotional angles on
this theme to exploit "The Pride of St.
Louis."
Graziano decided to stage a contest to
select the Dizzy Dean of Syracuse. The
contest was conducted under the supervision
of Len Tuxell, physical director of
the YMCA. Both the Syracuse Post-
Standard and the Herald Journal as well
as sportcasters on all local radio and television
stations gave full cooperation to
publicizing the quest for the Dizzy Dean
of Syracuse.
Two age groups competed—the 13 to 15-
year-old class and the 15 to 17-year old
class, contestants were judged on control
and speed.
Graziano also enlisted the full cooperation
of the recreation division of the parks
department, which posted notices on playgrounds
and notified county league and
scholastic league directors. Prizes consisted
of league baseballs autographed by
all players on the Syracuse Chiefs team,
plus guest tickets to "The Pride of St.
Louis."
A screening was attended by sportswriters
and sports announcers and the entire
roster of the Syracuse Chiefs. Four
sporting goods stores drew attention to the
picture in window displays.
Disk jockeys were supplied recordings of
Indian Exhibit Aids
'Warrior' Campaign
The operators of a sightseeing Indian cave
located at Tyrone, Pa., loaned Jack Hamilton,
manager of the Ambridge (PA.) Theatre, an
exhibit of Indian costumes and trinkets over
100 years old to help exploit "Brave Warrior."
Hamilton tied
up with a department store
in Ambridge to give him a full window for
the exhibit. His assistant, Leo Mickey, installed
the display and the result was so attractive,
the local paper considered it newsworthy
and ran a story.
Hamilton invited 100 citizens including the
clergy. PTA heads, officers of mothers' clubs,
etc., to a screening of the picture. The guests
were served a buffet breakfast and heard
Hamilton give an informal talk, following
which he obtained permission to quote some
of their opinions in his newspaper ad campaign.
Sign at Closed Theatre
Plugs Drive-In Shows
Billy Bevil, who doubles in brass as manager
of the Gem in the winter and the Iris
Drive-In during the summer, at Griffin, Ga..
is currently using the marquee of the theatre
to advertise attractions at the Iris. Attraction
signs are changed to advertise the
weekend films at the drive-in, with exceUent
results, according to Bevil.
36
Tony Martin reciting "Ca.sey at the Bat."
Each of them played the recording at
least once during the week prior to opening
with mention of the Paramount Attraction.
As a sidewalk stunt, Graziano borrowed
a baseball pinball machine from a local
amusement company and offered theatre
tickets to persons attaining high scores.
In order to operate the machine it was
necessary to insert coins, and all money
thus collected was donated to the cancer
fund.
A co-op ad and readers, plus art in foreign
language newspapers gave further
stimulus to the campaign.
Circumstances provided Graziano with
an unusual tieup when he played "The
Girl From Steel Town." The local Kaiser-
Pi-azer dealer operates a minute-car-wash
outfit. He agreed to give free car washes
to the first 100 steel workers presenting
their union cards on opening day of the
picture. The offer was well advertised
in co-op ads and signs in the showroom
windows of the auto agency.
County league high schools cooperated
by sponsoring an essay contest among students
on the subject, "What steel means
to America." The steel workers' union
provided a $25 savings bond as first prize.
Steel plants throughout the area entered
representatives in a Miss Steel Town contest
which was conducted on the Paramount
stage, winner receiving a trophy.
Indians Beat the Drum
To Sell 'Half Breed'
Norman Meyers, manager of the Adams
Theatre, Detroit, Mich., had a troupe of
Pueblo Indians for a sidewalk ballyhoo in
conjunction with his booking of "Half-Breed."
Eight Indians in the group performed ceremonial
dances to the accompaniment of tomtoms
and drums in front of the theatre on
two successive nights. They worked with a
public address system to get attention over a
wider range from motorists and pedestrians.
Submarine Men Hosted
At Opening of 'Mutiny'
George Sawyer, manager of the Victory,
New London, Conn., invited the incoming
class at the navy submarine base to be his
guests at the opening of "Mutiny." With cooperation
from the recruiting department, he
displayed a torpedo in the theare lobby and
mounted an 800-pound anchor on a truck as
an effective street ballyhoo. A tieup with a
neighborhood luggage shop enabled Sawyer
to distribute 3,000 special heralds at no cost.
Mounts 24-Sheet Display
A 24-sheet, cut out and mounted atop the
mai-quee of the Martin Theatre, Andalusia,
Ala., helped ballyhoo "With a Song in My
Heart" for Manager Olin Lawson. The theatremen
constructed the attractive display
with the aid of his employes.
— 142 —
Comments on Radio
And Style Show Aid
'Man With Ideas'
Ben Geary, manager of the Athena Theatre,
Athens, Ohio, proved to be "a young man with
ideas" when he played the picture of that
title. Geary developed a children's style show
in behalf of the film, the first time in many
years a theatre in Athens has presented such
an attraction.
The sponsoring store supplied 15 models, kids
between the ages of 3 and 10, and used window
displays and large newspaper co-ops to
assure wide publicity for the show. The store
also supplied a door prize and mailed announcements
to 650 women on a private mailing
schedule.
Geary contacted the fashion editor of the
daily newspaper and made sure of cooperation
by way of announcements on the women's
page.
For "Singin" in the Rain" Geary had the
local radio station director set up on opening
night a booth in the theatre lobby and make
a tape recording of the comments of patrons
leaving the theatre. Their spontaneous, unrehearsed
appraisal of the picture, with street
noises in the background to give added color,
made an excellent booster for the film when
aired the following day.
For "Deadline U.S.A.," Geary had wonderful
cooperation from the editor of his local
paper. The paper ran five separate pieces of
art on successive days and in reviewing the
film went all out with what amounted to an
endorsement.
Parade in Vancouver
Boosts 'Theirs Is Glory'
Al Mitchell, manager of the Paradise, Vancouver,
B. C, had a full company of Seaforth
Islanders parade to the theatre in full-dress
uniform on opening night of "Theirs Is the
Glory." The colorful military unit lined up
on the sidewalk in front of the theatre and
gave an exhibition drill. The stunt proved
a real business getter.
S^jffiy^
I. D. King, city manager for Commonwealth
Theatres at Lawrence, Kas., forwards this
photo showing a troupe of Navajo Indians
doing their tribal dances in front of the Patee
Theatre on opening night of "Navajo." The
stunt was arranged by Shelby Bourne, manager
of the Patee, and according to King he
has never seen a ballyhoo in Lawrence that
the way this one did.
stopped traffic
BOXOFFICE Showmandiser :: June 21, 1952

! BOXOFFICE
[jS
Month's Talent Quest
Has Some New Angles
For Newspaper Aid
The Star Telegram, a newspaper with wide
circulation throughout Bergen county, cosponsored
a four-\ve€l; Saturday matinee talent
quest at Hackensack, N. J., managed by
Mayor Streizant.
Officiating as master of ceremonies at the
weekly shows was Fred L. Meagher, creator of
the comic strip. Buffalo Bill, which appears
daily in the Star Telegram. Meagher appeared
attired as Buffalo Bill and brought
with him his beautiful palomino horse and
two local teenagers to represent Indian characters
portrayed in the cartoon strip.
At the same time the newspaper launched
an extensive campaign announcing the show\s.
Three quarter-page ads included an enrty
blank for contenders plus announcements of
prizes for the winners, donated by neighborhood
merchants.
Contestants were limited to youngsters between
the ages of 6 and 16, to make sure
Meagher would get plenty of publicity.
Streizant got permission to stage a parade
opening day and got the city manager to officially
proclaim Buffalo Bill day in Hackensack.
The paper responded by using a picture
of Meagher and his associates in costume
across the front page of the Sunday paper.
For the followup on the following week, the
front-page picture showed the entrants on
the stage of the Fox. and the paper included
an inside layout of a full page of photos of
the show in progress.
Throughout the four weeks, the paper maintained
a steady barrage of news stories and
pictures to stimulate and sustain interest.
Gets Church Plug
When Max Fowler, manager of the Villa.
booking on "The
Villa Rica, Ga., received his
Country Parson," he contacted his local minister
and persuaded him to include a recommendation
for the picture in the weekly program
distributed to all church members.
Al lenkins. veteran manager ol the Vogue
Theatre, Vancouver, B, C developed this
full window display for "The Marrying Kind"
with a downtown department store. The lieup
aroused a bit of good natured rivalry with
management of competitor theatre located
next door to the window.
Showmandiser :
: June
21, 1952
Iowa Exhibitor Organizes Town
To Repay Debt on '47 Flood Aid
In 1947 tlu' Ues Monies river flooded the
community of EddyviUe, Iowa, devastating
the countryside. For five weeks the
town was deserted,
but later made rapid
recovery due to the
prompt relief which
came from the Red
Cross and the people
in countless towns,
cities and states
throughout the nation.
When the MLs.souri
and Mississippi rivers
recently went on a
rampage, D w 1 g h t
Dwight Hanson Hanson, owner-manager
of the Valley Theatre in Eddyville,
decided it was an opportunity for the
townspeople to repay their debt by helping
flood sufferers in the stricken area.
Accordingly, he appointed himself a oneman
committee, enhsted the aid of the
local service clubs and American Legion,
and booked "When You're Smiling," a
Plastic Product Used
For Summer Panels
.
Ai-nold Gates, manager of the Stillman in
Cleveland, replaced all overhead transom displays
with new signs finished in a new processed
plastic material. The overheads cover
the entrance doors at both ends of the lobby
and the exterior doors out front. Copy is
institutional and stresses the fine entertainment
offered regularly at the Stillman.
To whip up interest for "Love Is Better
Than Ever," Gates borrowed a park bench
from a furniture dealer and displayed it on
the sidewalk with a sign reading, "Reserved
for romance . . . Reserved for pleasure and
entertainment . . Don't miss 'Love Is Better
Than Ever,' etc., etc."
Amateurs Are Presented
On Stage at Theatre
Ed Kelly, manager of the Chief, Pueblo,
Colo., tied in with an amateur contest sponsored
by the Eagles Lodge by presenting the
finalists of ten weeks' competition on the
theatre stage. The one-hour show was broadcast
from the theatre by radio station KGHF,
sponsored by a local jewelry store. Throughout
the ten-week duration of the contest, the
Chief received full credit in columns of newspaper
space devoted to publicizing the local
talent.
Newspaper Is Sponsor
A two-day cooking session attracted hundreds
of women to the Empress, Norwalk.
Conn., and got the theatre front-page publicity
in the Norwalk Hour. The cooking
school was arranged by Manager John Hassett
under the sponsorship of the newspaper,
with the papers home economics expert presiding.
Hassett promoted grocery ba?s and
other suitable gifts as door prizes.
— 143 —
film deplctlnK the Eddyville flood and reconstruction
period, for a special benefit.
Columbia Pictures donated the film
gratis. The mayor of Eddyville Issued a
proclamation urging all in the .section to
support the flood relief benefit. Local
newspapers and radio stations Including
KBIZ In Ottumwa and KBOE In Oskaloosa
gave the benefit show terrific publicity
and the Associated Press put the
story on the wires.
Contributions came In from scores of
people living outside of Eddyville, one from
New York state, and the two-day effort
raised more than $500. By comparison
with the $881.78 collected from the entire
county, Hanson and his neighbors are
proud.
Aside from the personal contribution of
his .services, Hanson donated the entire
receipts on both days. To show their appreciation,
the townsfolk came back to the
theatre the following week and the exhibitor
reports there is a warm feeling of
mutual pride evidenced in his relations
with the local citizens.
After Their Banquet
Graduates See Show
George Cameron, manager of the Holland
Theatre, Bellefontaine, Ohio, came up with
an idea that brought a lot of extra business
and created goodwill among graduates of local
high schools.
Cameron learned from the superintendent
of county schools that each rural school was
holding its graduation banquet in Bellefontaine.
He immediately contacted the principals
of the 14 schools involved, furnishing
each with his attractions and inviting them
to have the graduates attend the Holland
after their banquet. Cameron did not offer a
special rate but agreed to reserve a section
if the school notified him how many planned
to attend.
Two of the schools already have set definite
dates for their theatre parties and Cameron
is expecting to have several others lined up
before graduation week.
Giveaway of Mobo Pony
Sponsored by Stores
James Wiggs jr.. manager of the Tar Theatre,
Tarboro, N. C. recently completed a successful
Mobo pony giveaway. The promotion
was sponsored by neighborhood merchants
who received theatre advertising and tickets
for the drawing for distribution to their customers.
The toys were displayed in each of
the participating merchants' windows.
On the afternoon of the giveaway, one of
the ponies was taken around the downtown
shopping section by a rider carrying a credit
card on his back.
Handbills were distributed
and Wiggs supplied
local and rural newspapers with stories
on the promotion.
37

ALREADY 2,000
THEATRES HAVE
INSTALLED THIS MIRACLE SCREEN!
r^ere MUST be a reason!
Satisfaction in every seat!
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Eliminates glore and distortion!
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IT'S EASY ON THE EYES!
CYCimMIC CUSTOM
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B.F. SHEARER COMPAN
lOS ANGELES 1964 PORTLAND
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SEATTLE
.243 Golden Cite (le. • UN. 11116 2318 Seconil Ave.
' El. 824)
ILA6 IHA WINNER!
38
SrO>tS»VICI »IDG. • lUFfAlO, N. T
Sport Angles Provide
Promotion Avenues
For 'Pat, Mike'
The sports announcer of radio station
WHEC in Rochester, N. Y.. helped Lester Pollock,
manager of LoeWs Theatre there, with
a contest on "Pat and Mike." Theatre passes
were offered to listeners who mailed letters
to the radio station naming the five outstanding
women golfers in the United States. The
theatre received frequent radio plugs several
days prior to opening.
A picture-frame herald showing the two
stars of the film in an attractive border
frame, with theatre imprint on the back, was
distributed to 10,000 homes.
Pollock arranged full window displays in
four sporting goods stores featuring blowups
of the temiis and golfing scenes from the
picture. Thi-ee hundred cards with copy, "I
Like 'Pat and Mike,' were posted on lamppoles
throughout the city. Lapel buttons with
similar copy were circulated among employes
at both newspaper offices, were worn by theatre
personnel, and distributed to theatre
patrons.
Large lobby setpieces were on view two
weeks in advance. Cartoon teaser trailers on
the screen and teaser ads in the daily papers
three weeks prior to opening provoked interest
in the picture.
Drive-In Manager Sells
Page Co-Op on 'A Song'
Harlan Ai-go, manager of the El Rancho
Drive-In, Victoria, Tex., promoted a full-page
My
merchant co-op ad for "With a Song in
Heart" which broke the local paper on Sunday
before opening. More than two-thirds
of the page was devoted to copy and illustrative
material advertising the picture and theatre
dates. The 12 merchants who sponsored
the page had small box ads across the bottom
of the layout.
A neighborhood florist provided an elaborate
exhibit of tropical flowers for the theatre
lobby.
Hand-Shaped LoUypops
Resemble 'Five Fingers'
LoUypops, shaped like a hand, suggested a
promotional tieup on "Five Fingers" when
Manager Bill Bell received his booking of the
picture at the Dover in the Bronx.
He bought up a few hundred of the candy
pops, got a neighborhood florist to pay the
cost in exchange for a theatre ad, and announced
in all advertising that every kid
attending the opening Sunday showing of
the picture would get one for free. The result,
he reports, increased his usual Sunday
attendance.
Keys Out for 'Treasure'
When Herb Rubinstein, manager of the
Center in Miami, Fla., played "The Treasure
of Lost Canyon," he distributed several thousand
diecut keys imprinted with an ad illustration,
theatre playdates and the catchline,
"This is your key to a treasure of entertainment."
— 144 —
Elephant Draws Crowd
When the Waco (Tex.)
theatre played "The
Greatest Show on Earth" recently, C. H.
Stewart, city manager for Interstate Theatres,
engaged a trained elephant for a street ballyhoo.
The animal's trainer put Jumbo through
his paces, and the Waco News-Tribune used
a two-column photo showing the trainer with
his head in the elephant's mouth.
For
YOUR
BOXOFFICE
Cngrared by
our axclusiT*
process on lucita
to yout
spacilicatioas.
LAMOLITE
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilitiei osture
OVERNIGHT service from cootf to cooit.
Plastic Signs Engraved lor the Entire Theatre
Send lor Folder *Fal pend
Edgar S.
682 Sixth Avenue
CLEARING
Bowman
New YoiV 10. N. Y.
HOUSE
(Continued from inside back cover)
THEATRE SEATING
Parts for all chairs. Send sample fur qiiutatlon.
I'enaiii Sealim; tju., CIi1l-;h;u 5.
Chair supplies. lOveryihlng loi theatre chairs.
Fensin Seal iinj Co.. CliicaijO 5-
Used chairs, i;iiararileed ^ood. Advise (|ilaiitlt;
uanted. rhuli)t;raplis lualltd with quotation. FeDslu
Seating Co.. Chicago 5.
Seat covers: Sewed coojhinalluns, all makes, all
sl>les. Send your sample lor quotation. Kenslo
Seating Co.. t'lilcaeo 5.
Patch-0-Seat cerrent. Patching cloth, voivent.
etc. Fensin Seat' iig Lu., Chlca^io 5.
Upholstery Fabrics: All kinds. All colors. Send
your sample for matching. Fensin Seating Co.,
^
Ctiiciigo 5.
Tighten loose chairs with Permastone anchor
cement. Fensin Seating Co., Chicago 5.
Many years in the seating hiislness Is your
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, panel
hack and many other styles. We furnish proper
slope or level standards to III your floor. All
size 18 to 21 -inch chairs. Our prices are lowest.
Write for exact photo and price. We furnish parts
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-lnfh. all colors, 55c ea
Chicago Used Chair Mart, 829 South Slate St..
Chicago 5. 111.
No more torn seats: Quickly repair cuts and rips
on leatheielle scats with original Patch-A-Seat
Specliy color nhen ordering. Coniiilele kit Inc.
1 (It. leather coating, $6. General Chair Co..
Chicago 22.
Chair Parts: We furnish most any part you require.
Send sample for price, hrackets, hacks
and seats. General Chair Co.. 1308 F.lston Ave..
Oiirii'.'n 22. III.
Several thousand used opera chairs now In
stuck. Can ttiinlsh any amount yoti request. Full
upholstered hack. Insert panclback. hoxsiiring and
spring edge seat. Write for photo and «late
amount and incline. We also manufacture new
chairs. General Cliair Co., 1308-22 Elston Ave..
Chicago 22. 111.
No more loose chairs: Get "FIrmastone" Anchor
cement, $5 per hox. General Chair Co., Chicago
22 III
500 cushion bottom theatre chairs (or sale.
Good condition. Atoz Amusements, 2165 Broadway,
Denver Colo.
IVIillion chairs sold since 1926. Add your
n,ame to S.O.S. satisfied customer list. Prices
start at $2.95. Send for Chair Bulletin. Dept.
c—S.O.S. Cinema Supply Corp., 602 W. 52nd
Street. New York 19. Cable Sosound.
For sale: 195 used chairs {16 spring cushion,
mohair upholstered backs) in excellent condition.
Make offer, H. L. Bridges. Minden, La.
BOXOFFICE Showmandiser June 21, 1952

A Stction of
r
firthis Issue:
MAGAZINE MOVIE FEATURES:
'lU 3.000 :•
HOW TO USE THEM LOCALLY
V
:_
V_
Walt Disney (L) receives Family Medal of Parents'
Magazine from Phil Willcox for "Story of
Robin Hood," on exploitable magazine feature.
Page 3

II
June 21, 1952
The Motion Picture Merchandising Guide
SECTION
contents
In April, Promotion, reporting on national motion picture
advertising lor 1951, reported a definite trend toward
Sunday supplements, and gave as one of three reasons for this
trend a "recognition of the selling job possible through
supplements in hitting key, mass markets timed to picture
releases in these same markets."
Now comes Universal's biggest national ad campaign,
for "The World in His Arms," which is including in the list
of media three Sunday supplements aimed at hitting on
successive weeks in 65 jirincipal cities and their major
Sunday newspaper circulation areas.
FEATURES:
Magazine Movie Features:
Using Them to Sell Films 3
Star Tours: Small Towns Getting
Larger Share of Personals 6
RKO Promotions Program 8
'World in His Arms'
Gets Star Tie-Ups 10
I
It is gratifying to be able to report a trend accurately
in advance. It is even more gratifying to see the growing
importance of the exhibitor and his playdate in producer
national advertising campaign planning.
In practically all other industries, the manufacturer's
advertising campaign is constructed with a very definite
eye to the local needs of the retailers who sell his product,
and upon whom the success of his business depends to
a large extent. There is no basic difference in this concept
as applied to producer-exhibitor liaison in selling film
product to the consumer.
When the producer so designs his ad campaign that at
least part of it sells directly to major markets and smaller ones
which are reached and influenced by such markets, then
the exhibitor can rest assured that national advertising is
performing a definite and vital function.
It is axiomatic that the closer to the point of sale
advertising can reach, the better the chances for the actual sale.
DEPARTMENTS:
Merchandising Tie-Ups 8
National Pre-Selling Guide 11
NATIONAL PRE-SELLING GUIDE:
A service section listing new films
for which pre-selling campaigns
have been developed, with tips to
exhibitors on how to tie in at the
local level 11
4
The PROMOTION Section oi BOXOFFICE is included in the third issue of each
month. Editorial or general correspondence should be addressed to Associated
Publications, 9 Rockefeller Plaza, New York 20, N. Y. Eastern Representative;
John G. Tinsley; Central Representative: Ewing Hutchison and E. E. Yeck, 35
East Wacker Drive, Chicago 1, 111. Hollywood Representative: Ivan Spear, 6404
Hollywood Blvd., Hollywood 28, Calii.; Western Representative: Bob Wettstein,
672 South Lafayette Pork Place, Los Angeles 5, Calif. Manager of Sales and
Service: Herbert Roush, 825 Van Brunt Blvd., Kansas City 1, Mo.
NATHAN COHEN LOU H. GERARD
Executive Editor
Editor
JOHN G. TINSLEY
Adyertisii\g Manager

II
I
\
from
',
every
[
gages
in re\ icw ing and recommending, covj
ering
i MGM
I
I
'
9>(oiMn 'II i< .11
MinUHUM
St »o\
V
I
t>fm
Here ore three examples of the kind of coverage movies get in top magoiines,
material which can be clipped by exhibitors ond used to exploit forthcoming
product. Many thcatremen ore taking advantage of these features
and using them in attractive lobby displays. At left is the Amcricon mogoline's
spread, "Movies of the Month " Center is Loucilo Parson's Citotions
which oppcar in Cosmopolitan. Right, Redbook feature, "Picture of the Month."
MAGAZINE MOVIE FEATURES:
HOW TO USE THEM TO SELL FILMS
More and More, Editors Are Expanding Motion Picture Coverage,
And Providing Exhibitors With Desirable, Exploitable Materials
Recommendations of movies to "go see"
continue to sprout hardily in the consumer
magazine field, contributing during the
past year to a healthy jump in editorial
film linage.
The trend contains salutary meaning for
the boxoffice. More magazines reviewing
and recommending pictures lead to a wider
range of pictures covered in that fashion,
for each book nods in the direction oi
«hat it thinks its particular audience will
like or appreciate. Films of outstanding
quality, as fare for the whole family, for
instance, which two years ago could have
possibly picked up half-a-dozen magazine
endorsements, can now double that figure
and reach into that many more different
age, sex and economic groups. On the
other hand, films with a special appeal to
one particular group which had been lost in
the general magazine reviewing shuffle,
can pick up strength through the recommendations
of one or two national publications
which cater to the tastes of the particular
group.
There are numerous good examples of
both instances. In the first category, "Quo
\adis" is the top recent illustration. The
picture was labeled and lauded as topnolch
one angle or another by practically
consumer book w'hich regularly en-
every kind of group classification.
was able to use these quotes as part
of its local newspaper and radio ad cam-
I
paigns, getting a double-barrelled effect on
magazine readers in that manner.
Other notable examj)les of concerted
magazine recommendations include such
films as "African Queen," "An American
in Paris," "The Greatest Show on Earth."
"A Streetcar INamed Desire," the current
"With a Song in .My Heart" and "The
River."
All of the foregoing were big films,
pre-sold in the big manner, which would
probably have been hits without an\ special
magazine coverage. How much added boxoffice
power magazine urgings contribute
is as difficult to estimate as the selling
power of any other form of publicitv or
advertising.
A great many more pictures fail into the
second category of special appeal to specific
groups. In this respect, "art house"
product constitutes the most readily recognizable
block. -Magazine endorsement has
been responsible at least in part for some
One of the first of the women's
magazines to establish a
|-lollywood bureau and expand
its coverage of motion pictures
wos McCall's. Each month, its
set feature, "McCall's Goes to
the Movies," spotlights one major
film with a spread (as
shown here) and follows
through with lesser reports on
other top pictures on succeeding
pages.
of the toji grosses being racked up by
British, French and Italian importations.
.Methods employed to reconunend film
fare vary as much as the selections themselves,
from Parents' Family Movie of the
Month and Special Merit Award to Time's
terse "Current and Choice' department
and Life's almost-weekly picture coverage
of various films. All are effective; Life,
because of the picture format atid its tremendous,
faithful readership, may very
well be the most effective of all, even with
nothing but the implied endorsement of
the film.
Beacause su«h selections can aid the
boxoffice, canny exhibitors have been using
whatever display material is offered
by any magazine like Life. Parents" and
Seventeen. The feminine teenage following
of Seventeen, for instance, was attracted
BOXOFFICE June 21, 1952

'
'
to many tlieatres who spotlighted the magagine's
selection of a musical like Columbia's
"Sunny Side of the Street," to which
it gave a nod because of the presence in
the film of such teen singing tavorites as
Frankie I^iiie. Billy Daniels and Jerome
Courtland. 1 here was special display material
from the magazine, and exliibitors
supplement with their own, featuring the
Seventeen endorsement prominently.
Since practically all of the magazines
which feature movie selections stick to
that one theme without making any comment
on other films which they may consider
inferior, the accent is strictly on the
positive, helping what they like without
hurling wiiat ihey may dislike or are indifferent
to.
Mere is a rundown ol the various classifications,
as contained in the movie coverage
of specific national magazine which
can frequently serve as exhibitor aids in
liical
exploitation:
Photo Magazine Coverage
I'K'TLRE: as exemplified by Life and
Look. Latter's coverage is synopsis-type,
fairly direct endorsement, adaptable to
blow-ups for lobby and front. Annual
awards top-rated, effective boxoffice exploitation
when used as displays. Life coverage
leans to unusual aspects of films,
spotlights promising newcomers frequently.
Endorsement is implied only. Heavy circulation
all situations makes it particularly
strong selling piece when blown up for
display.
GENERAL CONSUMER (monthly):
typified by American, whose specific coverage
started only recently. Devotes regular
section to art and editorial recommendations
of one to six movies of the month,
other recommended films. Readership,
middle and upper class, slanted editorially
at late teens and adults.
GENERAL CONSUMER (monthly digest
size) : Coronet does the outstanding
movie coverage job in this field, via a
front of the book recommendation of three
films of the month. Occasionally reproduces
this coverage as display poster
available in limited quantities, which should
be used if possible for lobby and front
because of the high circulation and appeal
to most age and economic groups.
For Children's
Interests
PARENT-CHILDREN: Parents'
as
spreadeagles
this field. Its movie coverage is
complete, featuring a family-movie-of-themonth,
special merit awards to outstanding
films, and brief comments on over a
hundred films current in theatres. It regularly
issues a three-sheet endorsement of
pictures, which is available in limited volume
and used regularly now by hundreds
of theatres. Magazine's editorial appeal is
to parents in the raising of children, so
that it helps create the moviegoer of tomorrow
by its consistent, positive coverage.
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EMPLOYS LIFE AS AD AID
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PROMOTION section: i

(
a
, I Robert
J. O'Donnell cites best ticket-buyers
Vice-Preside7it and General Manager of Interstate Circuit calls young people "most consistent customers"
"In the industry," says Mr. O'Donnell, "we've always known that
young people constitute a large part of our regular theatre patronage.
"These youngsters are the industry's most consistent ticket-buyers,
and their enthusiasm and loyalty to their favorite film personalities
have contributed in making this business a big one.
"We at Interstate seldom book any attraction of importance in
our first-run houses without checking on the amount of advertising
and publicity the picture has had in screen magazines. We make
log on the amount of pubhcity given to each picture, whether it
be reviews, art, or paid ads. Booking pictures, after they have been
publicized through this medium, has proved its efiFect on the gross
and profits at the boxofiBce."
Mr. O'Donnell knows the effect that screen magazines have on
ticket sales. Screen magazines reach a "natural" movie audience.
And Modern Screen's "natural" audience consists of 3,000,000
readers at a median age of 22 — with family income 42? above the
national. It's the important young audience cited by Mr. O'Donnell!
And in 1951 — for the fifth successive year— Modern Screen led
all screen magazines on the newsstands of America.
Jjorfei,
modern screen
America's Great Screen Magazine
OELL PUBLISHING CO.. INC.
?61 FIFTH AVENUE. NEW YORK 16. N. Y.
June 21. 1952

|
their theatres was more a dream than a
hope.
To this important factor was added the
problem of building promising new contract
players, of gaining added recognili(in
for new personalities not yet lully established
as stars, and of continuing the
peak popularity of to]) stars llieinselves.
Producers are in agreement with exhibitor
clamor for new faces, and have been
engaged in dropping the contracts of
"over-tlie-hiH"' players while taking on
promising newcomers. What better place to
"break in" these newcomers than in the
small town, where anyone who played in
motion pictures got enthusiastic response?
Matter of Exhibitor Relations
It was a big day in Terre Haute, Ind., when Tony Curtis and Piper Laurie made a series of personal
appearances. Here is a teenage to-do in a department store, with Curtis making on impromptu talk
and signing autographs in one port of the store while Piper Laurie did the honors in another.
STAR TOURS: Smaller Towns Are
Getting Larger Share of Personals
Planned Penetration Programs Paying Off For
Companies Promoting Personal Appearances
Most intriguing phase of post-war promotion
continues to be the trend to the personal
appearance junket, with a corollary
emphasis on the smaller situations. The
majority of star tours still aim at the key
cities, but more and more of them are being
routed, whenever feasible, to the small
town, for what has come to be popularly
designated as "grass roots" public relations.
Continued small-town exhibitors pressure
is without doubt responsible for at
least a .substantial part of this attention,
however, producer thinking, which has
begun to function along the same lines, has
made it possible. COMPO's Movietime
tours were and are an expression of this
clear exhibitor-producer liaison in bringing
the industry to small- as well as bigtown
America.
Some established producer receipts have
had to undergo change in order to accomplish
the small-town end of the touring
troupe. Most important involved the costs
of sending a troupe into such towns as
against the film rentals which the producer
could hope to realize from situations which
mostly paid flat rentals or low percentages.
In the major city, star appearances at the
theatre might return at least part of the
expenses for such a troupe; in the small
town, it had to result in pretty much a dead
loss,
financially.
Revised thinking had to include the longrange
point of view, as well as a recognition
of the place of the small town in the
entire scheme of production-exhibition.
This thinking first became evident about
four years ago at Universal-International,
which announced that henceforth an important
part of its exploitation program
would be geared to personal appearance
for all kinds of cities and theatres.
This program went into operation with
the ascension of David A. Lipton to the
post of ad-publicity director. As conscious,
certainly, as anyone else of the need for
budgetary justification of hitting the
country roads, it was obvious that Lipton
had some solid reasons for the move.
The reasons are obvious. And they apply
to all producers.
Primarily, of course, the idea was and
is to sell product and players. Major situations
had always received their share
of personal appearances and would continue
to do so. But there was and remains
today, a vast untapped mine of moviegoers
who had never been exposed to star personals,
and thousands of exhibitors whose
hope of seeing a star inside or in front of
Obvious, too, is the matter of exhibitor
relations. The exhibitor whose immediate
boxoffice and long-range patronage picture
has just received a stimulus in the
form of star appearances is apt to be grateful.
A happy customer, even a small one,
can in the long run make up financially
for whatever was expended in getting to
the small town.
Even the cost is somewhat deceiving. It
isn't as high as it would appear at a casual
glance. Star personals have mostly been
routed two ways: (1) the area saturation
premiere, which focuses on a few big cities
as the hub, and from which the wheel is
formed by sending out flying troupes in
various directions. Thus, a premiere in
Chicago could get star troupes into numerous
situations in Illinois, Indiana and Wisconsin
on short hops, most of which could
be accomplished by car; (2) the area keycity
openings, in which the star troupes
were increased in size, and segments routed
to small towns outside these key cities.
Again, an opening in Cleveland would be
accompanied by openings in, say, Cincinnati,
and Toledo in Ohio, Detroit and Pittsburgh.
From any one of these cities, anywhere
from 10 to 30 or 40 small towns
could be covered by breaking up the troupe
into three or four segments, which would
I
come together again at the next key city.
Warners
Has Heavy Schedule
In recent months, Warner's has been the
most bustling of the companies in this I
sphere of activity, demonstrating at the
same time that not only stars but any personality
connected with a specific picture]
or with picture-making generally can be
highly effective in whipping up grosses.
Just concluded are two tours, the first by
Mrs. Grover Cleveland Alexander on behalf
of "The Winning Team," which details
the career of her famous baseball
pitcher husband, and the second by top
songrivriters Charles Tobias and Peter De-
Rose, on behalf of "About Face." First
tour covered about .35 cities, key
j
and)
minor, and the second hit about 20.
The songwriter trek concentrated its"
exploitation on radio, and local disk jockeys
specifically, smart angling on two|
counts, the disk jockeys represent the most|
PROMOTION section!

fertile field in radio today for pjiig-iiiif; of
pictures, especially musicals, and their
audience lean heavily to the teens, who
are the strongest supporters of the boxoffice.
Holiing now in anolluM Warner trek;
(I'ene Nelson and Virginia (Jibson, as advance
exploitations for "She's Working
Her Way Through College," included on
the ilinery are towns like Troy, N. Y., and
a nund)er in New Jersey, alotig with key
Kasteni cities. And on the ilocket is a trip
by Gloria Swanson for her new starrer, "3
For Bedroom (].""
Janis Carter for RKO
RKO has stepped up tour promotion,
and recently had four on the road at one
time. Janis Carter has just concluded an
extended tour for "The Half Breed," which
began on May 14. Currently on the road
for "Robin Hood" is Elton Hayes, the
film's singing minstrel, who is making
school, radio and TV and theatre appearances,
and will continue right through to
the end of the summer.
In May, Joan Crawford arrived in New
York to plan a 26-city tour for late summer
and fall to exploit "Sudden Fear,"
which she co-produced and in which she
stars. For "Clash By Night," producer
Harriet Parsons and star Barbara Stanwyck,
are hitting the road for advance
ballyhoo.
The flurry has reached into United Artists,
too, which has recently completed
tours on behalf of six productions. Most
impressive was Humphrey Bogart's quick
trek through Texas for "African Queen"
openings, with grosses more than justifying
the expense. The list also includes Kerima,
for "Outcast of the Islands;" Tab Hunter,
"Island of Desire;" John Forsythe and Alvin
Josephy, jr., "Captive City;" and Melvina
Mclldowney, co-producer of "The
River." Also slated to go were Richard
Conte for "The Fighter," and Gene Evans
for "Park Row."
Exhibitor Help Important
Not so readily apparent, perhaps, is the
renewal of the spark of showmanship taking
place in those towns for which personals
are scheduled. Here, the exhibitor has a
responsibility, both to his patrons and to
the star troupe itself, in the matter of the
proper campaign to squeeze every ounce
of exploitation value out of the visit.
Exhibitor response is exemplified in the
recent "Denver and Rio Grande" star
junket, which featured Forrest Tucker, J.
CarroU Naish and Zasu Pitts. At every
small town stopover, exhibitors had accomplished
the following:
PHYSICAL THEATRE: Marquee hangers
and/or transparencies, with a minimum
of copy in
order to get the lettering as big
as possible. These were up a minimum of
one week in advance, as were outside and
inside lobby display pieces, chiefly 40x60s.
Screen trailer was also used to announce
the names of the stars, arrival time, and
Susan Cabot and Alex Nicol, two of U-I's hopefuls, do a radio show In Rcoding, Pa.,
one of a dozen smaller towns on their itinerary for "Tomahowk."
the world premiere of the picture. All display
material used 8x10 stills of the troupe
and of the film's stars.
NEWSPAPERS: Ads were all slugged
prominently with the personal appearance,
with emphasis on date and of time of theatre
appearances. Run of the paper publicity
began to api)ear two weeks in advance
and at least one article or still appeared
daily until troupe arrival and picture
opening date.
RADIO: Some paid spots were supplemented
by hours of free time, utilizing all
of the locally—originating shows—disc
jocks and commentators of all sorts. In
every instance, remote-control broadcasts
were set up to interview stars and other
personnel on the special train right from
the station within two or three minutes
after
arrival.
CIVIC ACTIVITY: Again in every
town, the Chamber of Commerce spearheaded
the welcoming activities, which included
luncheon or dinner banquets, parades,
(every town high school band turned
out, reinforced by fire dejtartment and
other local musicians) and visits to points
of local
interest.
In every town, the exhibitor had to set
the arrangements, not only for star and
picture exploitation, but for accomodations
and other details seeing to the comfort
of the visitors. Interesting was the way
in which each exhibitor personally handled
details, revealing each showman's own exploitation
thinking. No two methods were
alike, yet each was exactly like the other in
the end result.
This kind of small town tour is creating
a broad base of goodwill and topnotch
public relations for pictures in general.
Small-town exliibitors who have had such
troupes agree generally that the boxoffice
effect is felt for an indefinite length of
time afterwards. As a promotional gesture,
it fits the tempo and the mood of every
American .Main Street to whose populace
the appearance of (»lamour and Entertainment,
as represented by Hollywood film
stars, is a civic event.
In 1950-.51, Universal ran 17 star
troupes on as many different pictures
ranging from two or three key city junkets
to an itinerary like that for "Tomahawk,"
in which three separate troupes—Van Heflin;
Alex Nicol and Susan Cabot; and a
group of Apache Indians— hit .3.3 different
situations, including towns like Champaign,
Danville and Peoria in Illinois; Van
Wert and Steubenville, Ohio; and Reading,
Allentown and York, Pa.
It must be emphasized, however, that
such a tour is a hvo-way promotion street.
When the ])roducer has set it up. the reins
have to be lifted by the exhibitor. It is up
to the exhibitor to get maximum mileage,
for the- industry and for his own boxoffice.
Free Vacations Tied Into
UA's Island of Desire
Two-week free vacations at the Bombay
hotel in Miami Beach. Fla.. will be awarded
to four persons as top prizes in a national
contest promoting the forthcoming David
E. Rose Technicolor drama of the South
Seas, "Island of Desire," starring Linda
Darnell. Tab Hunter and Donald Gray, it is
announced by Francis M. Winikus, I'nited
Artists national director of advertising
publicity and exploitation.
The prizes, which also include free roundtrip
air transportation to Miami Beach,
will be awarded for the two best letters on
the topic: "Why I
Bondiay Hotel in Miami Beach. Fla.. My
'Island of Desire.' " The two winners will
each be entitled to take a companion on the
Vi ould Like to Make the
trip. Details of the contest are to be announced
shortly.
BOXOFHCE June 21, 19B2

MERCHANDISING TIE-INS
RKO's Top Pictures
Getting Top Tie-Ups
The Wild Heart/ Disney's
'Robin Hood' in Promotions
Intensified tie-up activity at RKO has
resulted in good local promotion prongs
for current and forthcoming product.
Four major releases are included in the
tie-up:
The Wild Heart: Tula, Inc., makers of
popular-priced lingerie, has styled a special
line using the angle of "gets to a woman's
heart." in keeping with the angle
being plugged by theatre ads. Promotion
got under way in New York with a large ad
(see cut) and can be duplicated anywhere
else. The company's salesmen are handling
the key city tie-ins;
for smaller situations,
it is sending out ad mats to about 4,000
accounts.
Tula is highly promotional and will
work with exhibitors whenever and however
possible. Exhibitors can check local
stores to determine whether they handle
the line. Comjiany can be reached for information
and aid at 105 Madison Ave.,
N. Y.
Clothing Tie-Ups Are Set
There are two other clothing and fashion
ties. First is with Ainsbrooke, pajama manufacturers,
now pushing a "Wild Heart"
number to accounts nationally. All ties
must be set locally, however. The same is
true for Baar & Beards, one of the country's
top makers of ladies' scarves, which
is now selling a special "Wild Heart" number.
In many instances, exhibitors who check
local stores will find that two or all three
of the fashion items are handled by that
store, which should give added impetus to
the possibility of a co-op ad.
Another tie-in entry is British Travel
Associated Railroads, which is using the
picture's English shooting locale as its
peg for posters to its own offices in key
cities and to travel agencies nationally.
Robin Hood: Biggest tie is with Robin
Hood Flour, which is laying out about
8350,000 to do a saturation promotion
job nationally and locally. Most important
DEALER'S NAME
a Clatfic

. NtW
cerns itself with rodeo, the tie fits neatly.
Special shots of Robert Mitchuni and
Arthur Kennedy wearing llie Wranglers
form the basis of the ijroniotion, which is
being pushed on both the national and
local level, with a full-page ad in Look set
for the former and dealer ad mats and
a promotion kit for the latter. Kit itself
will contain counter card and window display
material. A covering letter to dealers
explaining the tie-in and suggesting use of
all of the material, plus close co-operation
with theatres, goes out shorth
Blue Bell is pushing in another direction
on which exhibitors correctly situated can
follow suit—tie-ups and promotions with
local rodeos and rodeo and/or trick riding
clubs and organizations. For information
or aid on such tie-ups, exhibitors can check
the Kodeo Association, Charles Colbert,
secretary-manager, Denver iNational Bank
Building, Denver, Colo. For tlie same on
the Blue Bell tie, contact Blue Bell, Greensboro,
N. C.
The Big Sky: Biggest tie-up set thus
far is with Pocket Books, which will issue
two separate re-print editions of A. B.
Guthrie's best-seller,
a Cardinal and a Collector's
edition. Pocket Books is also contemplating
pre-opening giveaways in key
city theatres. New covers will feature movie
stills. Local distributors will be asked to
concentrate extra effort on the books, and
will welcome theatre tie-ins.
Also set is a special Indian doll, for
which Elizabeth Threatt posed as the model,
and a yard-goods promotion which via a
new process is now able to get color photos
reproduced on fabrics. Promotion will
break in late summer, via Covington Fabrics'
Camera Classics line, and will feature
an outdoor pattern called '"Big Sky."
Music Exploitation Gets
Paramount Priority Nod
Exploitation of the music from five
forthcoming Paramount productions is on
the agenda for Famous Music, which is
completing merchandising plans with the
studio and the home office exploitation
department.
Films on the agenda for the music push
include "Just For You," "Son of Paleface,"
"Somebodv Loves Me," "Jumping
Jacks" and "Road to Bali."
Top songwriter names will aid in the
campaign. Tunesmiths for the five films
feature such names as Harry Warren and
Leo Robin; Jay Livingston and Ray
Evans; and Johnny Burke and Jimmy Van
Housen.
Youth Movie-Going Habits
A study to determine the movie-going
habits of American boys has just been
completed by Boys' Life, official Boy
Scouts magazine. It was revealed that 85
per cent of the boys attended the movies
at least once during a four-week period, 70
per cent at least twice, 50 per cent three
times or more.
Look
mviiws
"Clash
By Night'
with gorgeous Marilyn Monroe
tSSUl NOW ON SAll |
I
GIT YOUR COPY lOOAY
,
t- u
In "(MR;

Stars Spark Numerous
Courier'
Ad Campaign
Promotions for
U-l s
Rigged for
Saturation
'World in His Arms'
Of Markets.
Playdates
Gregory Peck and Ann Blyth
Featured in Fashion Tie-Ups
The stars of U-I's "World in His Arms"
have been pressed into service to spearhead
niiiiuTous promotions.
One national tie at tlie local level has
been set for Gregory Peck, via endorsement
of Eagle Clothes, which has used
it in national ads and created a promotion
kit for local dealers in every outlet.
Kit contains ad mats, display pieces,
mailers,
and suggested radio and TV copy.
Addetl inducement for local outlet tie-in
is a window display contest open to all
Eagle dealers, on which exhibitors can
gain good space by offering regular accessory
material.
A compact fashion promotion has been
constructed around the other star, Ann
Blyth, involving four products. Higlilighting
this promotion is a special 16nim print
of a newsreel fashion show, in which Miss
Blyth appears, and which will be offered
to all stores who can and wish to use it
as part of its co-op deal with tlie theatre.
Clothes have been adapted from the
costumes worn by Miss Blyth in the film.
They include negligees and nightgowns,
a blouse and a skirt. Fashion consumer
publications like Harper's Bazaar, Charm
and Mademoiselle will carry the national
advertising to both consumer and the
fashion trade. Each of the four participating
manufacturers is supplying ad mats
and point of sale display pieces to all accounts.
(See Pre-Selling Guide for list oj
manufacturers, addresses, tie-in tips).
Supplementary tie-ups include Sylvania
Radio and TV Service, featuring Ann
Blyth in a series of national ads, and the
Harper Hairstyling Method, also featuring
Ann Blyth, which has over 300 different
beauty salons across the country using
its service.
A title song is being published and promoted
by E. B. Marks, for which cover
hangers will be available to exhibitors in
limited
quantities.
New
Supplements in
Arms Ad Campaign
Universalis national ad campaign for
"The World In His Arms," the company's
costliest and most extensive for any single
picture illustrates the increased trend to
motion picture use of Sunday supplements.
Included in the 13 media are three supplements,
American Weekly, This Week
and Parade, whose advantages are stressed
by ad director David A. Lipton as "permitting
use of full color advertisements
JODY LAWK
GALEItOBII....
ANTHONY, a
Sew fi^y, ma I
lAJKT. M. ';
•pind kr «>• *l»«idi» 0.nM^ My
Olf««l«4 by PHIL KAtlSON. '
^
Comic Book Available
For Theatre Tie-Ups
Latest in the Fawcett Movie Comic series
is the adaptation of Columbia's "The Brigand,"
which highlights Anthony Dexter.
Books are circulated nationally via Faw-
Celt's own area distributors in most instances,
and the latter will work with exhibitors
on special newsstand and store
promotions, giveaways and contests. For
further information on promotion possibilities
and or local ideas for mutual benefit,
exhibitors should contact W. Lieberson,
Fawcett, 67 ff. 4Ath St., in order to
work out complete details.
virtually in the local newspapers. The
campaign will appear on successive weeks
in 65 principal cities and their major Sunday
circulation areas."
Saturation circulation of all major markets
is looked for through integration of
insertions in the Saturday Evening Post,
Collier's, Redbook and Look, thus providing
a timetable of the greatest possible
number of reader impacts. Period covered
will be July 6 to August 5.
Use of color as practically mandatory
in current picture making is also cited by
Lipton in detailing the why of color advertising.
Included in the schedule are nine fans.
Fox Scores in
Coronet
Twentieth Century-Fox rates Coronet
magazine movie of the month honors for
the third month in a row with the selection
of "We're Not Married" in the July
issue. June accolade went to "Outcasts of
Poker Flat" and May honors to "With a
Song in My Heart."
The national ad campaign for 20th Century-Fox's
"Diplomatic Courier" is the
company's first of any consequence since
its similar push on "David and Bathslieba,
" and is slanted in the same manner
- -toward the pinpointing of definite markets
and groups which can be reached best
through s])ecific media, and to specific release
dates.
The campaign is being concentrated in
three major directions: national news magazines,
as represented by three insertions
each in Time and Newsweek about one
month before national release date; the
national-coverage, major market Sunday
supplement section, as represented by
American Weekly; and 25 key city independent
newspaper supplements.
Use of Time and Newsweek is prompted
by the spot-news, headline-making aspect
of the film's subject matter. As such, the
estimated 18 million combined readership
of the two media is considered a natural
market. Timed for successive weekly insertions
on June 23 and 30, and July 7,
this part of the drive is its pre-selling
phase.
Use of American Weekly is set for July
6, shortly before key openings in most of
the 22 major markets serviced by this supplement,
and is figured to have the same
impact as local newspaper advertising because
of proximity to playdates. Same is
true for the 25 independent supplements.
Together, the supplement ads are rated at
covering 141 key markets, with influential
circulation in the smaller situations surrounding
them.
Ads will all be full-page, full-color. For
those exhibitors who use teasers and other
advance ad and exploitation material, including
radio spots, the supplement campaign
in particular offers added local
meaning in timing such advance campaigns
to break together, or much more closely
together than ordinarily possible.
Collier's Articles for Theatre Display
Two recent issues of Collier's magazine
contain good material for clipping and
filing away for theatre display on two
forthcoming Warner productions, "The
Story of Will Rogers" and "The Jazz
mger.
Will Rogers jr., who plays the title role
in the first, is the subject of a color cover
and the lead feature article in the June
7 issue, and can be used with photos of the
great humorist himself to point up the
resemblance between father and son.
The June 14 issue profiles Danny
Thomas, with space for "The Jazz Singer,"
in which he will play the role made famous
by Jolson.
10 PHOMOTION SECTION

Monroe
NATIONAL PRE-SELLING GUIDE
A report on new films for which notional pre-selling
campaigns have been developed. Listed with each picture
ore tie-ins which have been created, plus tips to exhibitors on how to use these pre-selling aids to exploit the picture locolly.
ABOUT FACE Warner Bros. Rel. Date June '52
SI'KCIAI. ACCKSSOlilKS: l-uiu-pa^r. 2-.-.,l„i li.-ral.l. Us') l,.,n( .-..mt.
9x12 insidi' spicacl, hack (dvi-r lifl lilaiik (nr llicalir imiiiinl aiul/ur
icical advcrlisi-r; set of 10 8x10 color glo sct'iu- stills for frmit or loliliy.
Order both from National Screen.
LOCAL TIE-UP STILLS: Men's wear. Cordon MacRae; liandbuns, compacts,
gloves, blouses, Virginia (iibson and Phyllis Kirk. Order from
National Screen.
MUSIC: Five urn piihli^lifd son(;>, with lillr bankers available frei- in
limited (|uantities (see Music Promotion for song titles).
TiK-iN Ties: Order title hangers jroin E. Shupiru, M. tt ilinark &
Suns. 4H» Mai/ison .-lie.. M. Y. C.
ANYTHING CAN HAPPEN Paramount Current Releiso
POCKET HOOKS: 25c edition of ih.- best-seller, Ko,.k of t>H' .M Tll's: For neiisstnnd tttrk carih. truck poster ties, contact
local I'oi ket Books distributor.
PARENTS- MAGAZINE POSTER: One-sheet supplied by I'arents' as
l)art of its senicp for its faniilyniovie-of-the-inonth awards.
Tl^.-I^ Til's; Available limited (/aantilies. Order jrom i>ressbook
editor, 1501 Broadway, N. Y. C.
THE BIG SKY RKO Rel. Date August '52
POCKET IJOOKS: Issuin-; Iw,. sci>aratr
which film and title taken. Pre-openint;
ililions of ibc br.-t-si-lh-r from
iveaways in key citv theatres.
New covers for both (Cardinal and (^llle^•tor's editions will feature movie
cover, credits.
TiE-iN Tips: Local news distribnlors liandling Pocket Books will be
urged to give extra push to the book, tie in with theatres whenever
possible. Check jor newsstand tack cards, truck posters. Names oj
local distributors from Pocket Books, 1230 Sixth Ave., N. Y. C.
ARRANBEE DOLL: Manufacturing special, Indian doll for department
store distribution.
TiE-iN Tips: For names ol local stores handling, cheik Arranbee Doll.
881 Broadway, N. Y. C.
COVINGTON FABRICS: "Big Sky" line of yard goods, featuring color
photos on cotton fabrics, shortly to be sold in department stores nationally.
TiK-iN Tips: For names of stores handling, check Covington Fabrics,
261 Fijth .-ive., N. Y. C.
THE BRIGAND Columbia Rel. Date July '52
COMIC BOOK: Latest in series of Fawcett comic b

NATIONAL PRE-SELLING GUIDE
LYDIA BAILEY 20th Century Fox Rel. Date July '52
( IIKSTKUI'IELI) CIGAUKTS: Dompli-li- coinpli-nii-nt tiiiir-oolur national
a, «Muli)w ami iiiimtfr ilisplays, (eaturing Dale KolierUon endorse-
Miiiil. pii'ture credits.
IHWKL AGENCIES: All liari.ll.- trips, tours t.. ll.Mii. tilnrs Imalf, will
use window display niati'rial ami lliratre iri'dits if provided by exliibitor.
SPECIAL IlEHAI.l): Available National Screen, an

NATIONAL PRE-SELLING GUIDE
THE WILD HEART RKO Rel. Date June '52
Al.N.SKKOOKK CO.: Crt'alors i)f "piiMm stripe" pujaiiias, is creating and
proiimlins; nationally a special "wilil heart" pajama.
TiE-iN Tii's: .Vo jurthfr iiijurmiithm un this livup, except that product
is sold iiitlionally. with guud distribution. Tie-ins must be set
loc(dly. For name uj load retailer, contact Ainsbrooke, 16 E. 41 St.,
N. y. c.
TULA: Manufaitiirers of ladies' lininftinii eUitlies and negligees, in Iwopronged
campaign for key and smaller situatiims, "Wild Heart" line.
Tie-in- Tii>s: Company's salesmen will handle key cities. For smaller
towns, Tula is sending ad mats, display matt rial. Check local department
store, lingerie buyer, on whether line is carried, or contact
Tula, lO.S .Madison Ave., for name of store, other information or aid
in local ties.
BAAR & BE.MxDS: Mannfaclnriiig and ilisiriluiling to stores nationally
special "Wild Heart" scarf.
Tif.-in Tll's: For name of loud retailers, rontatt the manufacturer
at 15 r. 37 St., N. y. C.
BRITISH TRAVKl.— AS-SOCIATEl) RAIKOADS: Display piece lor lo
cal offices and travel agencies, hased on lirltisli shooting locale.
Tiii-iN Ties: For obtaining display material contact British Travel
at 9 Rockefeller flaza. A'. 1'. C.
THE WINNING TEAM Warner Bros. Rel. Date June '52
SPECI.AL .ACCESSORY: Five-inch wooden miniature baseball bat for
souvenir giveaway in advance or concurrent with playdate, film credits
imprinted on bat. Price: $2.50 per hiindreil, minimum quantity 250.
Order direct from Economy Novelty, 225 W. 39 St., N. Y. C.
LOC.\L TIE-UP STILLS: Sweaters, dresses, sports togs, Doris Day;
sport shirt, casual jacket, Ronal

Warner
Warner
NATIONAL PRE-SELLING
GUIDE
Music Promotions
LiHeJ here are recorded star interviews, rnilio
scripts, and uihct air lime selling anl.s
available to exhibitors without cost from ilis
. Iril/ulors. Also MSS 71' trailer packages at
the fixed rate.
\iioiT Fack (Warner Bros.l
Sheet music arailable: "No Ollii-i C'.iil ("f \lc."
"Spring Ha? Sprunj;," "If Soniciinf Hail Tuld
Me." "Wiioiltii Imliaii," "Piano Hass anil
Drums." Tillf liangi-rs availalilf Irt'o in liniitocl
i|uanlilifs (roni E. Shapiro, M. Witniark & Son>,
W8 Madison Ave., N. Y. C.
AwTHiNt Can Ham-km (Para)
.Sheet music available: "Love Laughts at Kings,"
Kanioii> Music Corp.. U>U) Broadway, fri'e lille
(o\trs available.
TiiK .Stouv of Robin Hood (RKO)
Children's allium. Capitol Records, featuring
Iwii hit tunes, "Whistle My Love" and "Riddle
Dee Da."
\\ AIT 'Til. TIIK Si N Shines, Nellie (20th-Fox)
Rcconis available: Title song. "Wait 'Til the
Sun Shines, Nellie," Bing Crosby and Mary
Martin, Decca; Lisa Kirk and Bob Hayines,
RCAVictor.
Air Time Aids
Listed here are recorded star interviews, radio
scripts, and other air time selling aids
available to exhibitors without cost from distributors.
.Also NSS TV trailer packages at
the fixed rate.
About Face I
Bros.)
Transcription platter, various lengths, open-end
spots. Free from campaign plans editor, 321
W. 44 St., N. Y. C.
Anything Can Happen
(Para)
(Shatter script for cnmnientators, disk jockeys,
movie columns. Mimeographed: order from
pressbook editor, l.SOl Broadway, N. Y. C.
The Brigand (Col)
Transcription platter, 1.5-, 30- and 60-sec. spots,
all open end. Order from local exchange;
shipped from N. Y.
Bronco Busters
(U-I)
Transcription platter, five-miiuite open-end interview
with Scott Brady. Announcer's script
supplied with each. Free from radio department,
U-I Studios, Universal City, Calif.
California Conquest
(Col)
Transcription platter, 15-, 30- and 60sec. openend
spots. Order from local exchange; shipped
from N. Y.
Captain Piimi. Uicdi
Transcription platter. 10-, 23- and 50-sec. spots,
all open end. Orili'r from local exchange;
-hipped from N. ^.
ll\s VsiDoin Si.i;n \h (.\i. *V-[)
.Special interview anil song platter, slanted for
disk jockey use. Features Piper I^urie with
short takes from film's songs. Disk jockey's |iarl
of interview supplied in disk form. Open end.
Also regular transcription platter, 60-sec., 30-
sec, and l.Ssec. spots, all open end.
Lion ll\ii.i;v i2l)lh-Fo\)
Transcription platler. 10 spots, 20-, 30- and
60-seconil duration, all open end. Available free
from pressbook deparlmeiil, '144 W. .S6 St.,
N. V. C. Also lobby sound effects record, same
source.
Transcriplion platter, 15- 30- and 60-sec. spots,
all open end. Free from exploitation department,
729 Seventh Ave., N. Y. C.
Pick of Magazines
Listed are current and forthcoming pictures
chosen by magazine editors for special cua
.\nythinc Can Happen (Para)
Movie of the Month, June, Redbook.
Clash by
Night (RKO)
Best production. Cosmopolitan. .June.
Diplomatic Courier (20th-Fox)
Recommended viewing, McCall's, July.
Encore
(Para)
Special citation, Cosmopolitan, June.
The Girl in
White (MGM)
Special Merit Award, Parents', June. Recommended
viewing, Redbook, June.
High Noon (UA)
Picture of the month, Redbook, June.
Kangaroo! (20th-Fox)
Recommended film viewing, American, June.
Look At (MGM)
Movie of the month. American, July. Movie
of the month, McCall's, July.
Lovely to
Robin Hood (RKO)
.\bjvie of the month, .\merican, July. Best family
picture of the month, June, Cosmopolitan.
Movie of the Miniitli. MeCull's, July. I'ieture of
the iiionlh. Ilolida). June.
ScAHAMoi I III; I \li;\l )
Recommend viewing. Met. alls. June. Best adventure
film. June, (iosmopolitan.
We're Not Mmiuied
(20th-Fox)
Movie of the month, July, Coronet. Movie of
tin- month, July, American.
The Winning Team I
Bros)
\lip\ie of the iiioiitli. \nieri

I
I
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1 the
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I
i
'
to
'
rather
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poor
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I minimum
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'
hotels,
Minimum Wage Bill
Flayed by Exhibitors
ALBANY—A dark picture of the prejent sit-
uation in the motion picture theatre field,
a darker one. if operating costs con-
! tinue to increase, emerged from the testimony
given Tuesday by industry spokesmen
at a hearing in the assembly chamber before
Mailler industrial and labor conditions
committee, studying a proposed bill for a
minimum wage of 75 cents an hour for all
workers in New York state, except apprentices
and physically handicapped pertons.
The spokesmen were Harry Lament, an exhibitor
for 30 years in small towns and president
of Albany TOA; Lewis A, Sumberg,
TOA counsel and executive director; Charles
A. Smakwitz, Warner zone manager; Howard
M. Antevil, attorney for the Schine circuit;
Walter Neithold, owner of two theatres in
Goshen; Larry Cowen. Fabian manager in
Troy, and Charles Kurtzman. Loew's division
manager.
AROUND 45
CLOSED LAST YEAR
Smakwitz, who said he supervised "about
21 theatres," asserted: "There has been 40
to 45 theatres closed in the last year in the
Albany and Buffalo district, and more are
closing every day ihis compilation ran only
May 31). We are considered today as a
distressed business, one that needs help,
I
than one that needs more burden to
be thrust upon it. We are definitely part of
the community. We are what is called 'the
man's entertainment.' "
Lamont recalled that during the minimum
wage hearings two years ago he had predicted
it would squeeze small and marginal
operations. He stated the prophecy had
borne fruit—there had been five closings
(three on a full-time basis and two on a
part-time schedule) in Albany alone, and
others would follow if a 75-cent hourly minimum
were enforced.
He urged the committee not to recommend
legislation regulating "a sporadic activity like
ushering, which requires no experience or
skill, or doormen, who are elderly and often
physically handicapped."
Antevil revealed that the Schine chain had
or would, "within the next two or three
weeks," close 13 theatres in the Albany and
Buffalo territories. Some of them would be
placed on a part-time plan. Seventeen additional
houses may be shuttered at some future
date if receipts are found to be lagging
behind expenses.
WOULD CUT DOVV^ STAFFS
Sumberg, speaking not only for Albany
TOA but also as a stockholder in Lamont
theatres, concluded the windup of a five-hour
hearing in the blisteringly hot chamber. He
said many "fringe or marginal theatres," including
the husband-and-wife-operating type,
be forced to throw in the sponge if a
wage law were enacted. Some had
done so; others had cut employes
and reduced service.
Walter Neithold, who also owns two Goshen
in a fiery speech, said neither the
committee should suggest, nor the legislature
approve, a minimum wage law for two years,
and declared he was ready to sell all his
,
holdings.
Your help appreciated— run the Cerebral Polsy
trailer. AvailaMe from Moy 15 to July 1.
Two New York Justices
Turn on Censorship
ALBANY- The U.S. Supreme Court decision
InvalldatinK the ReKcnls' ban in New
York slate on "The Miracle" was quickly
and dramatically reflected in a split 3-2 decision
by the appellate division, upholdinK the
board's refusal to licen.se "La Ronde" because
it was "immoral and tended to corrupt
morals." The two di.ssenters, Presiding Justice
Sydney F. Foster and O. Byron Brewster,
flatly declared the statute providing
for censorship is unconstitutional.
"It is difficult to see how a statute can
be drawn that would be consistent with the
views expre.s.sed by the Supreme Court," their
opinion, written by Foster, read. "Either motion
pictures may b? censored or they cannot
be. I can see no practical middle ground.
In any event, the film in question is not so
immoral as to justify cen.sorship."
The majority opinion, written by Justice
Francis Bergan, who directed .several searching
questions at Mrs. Florence Perlow Shientag
during her argument in April on the
appeal by Commercial Pictures Coi-p. of California
from the Regents' denial of a seal,
declared the Supreme Court had left open
an area in which the licensing power of the
board remains valid.
Referring to the praise garnered by "La
Ronde" from critics and to the extended runs
in London and in a group of American cities.
Justice Bergan wrote:
"Even If we had very .strong and favorable
Impre.sslons of the artistic acceptability and
dramatic Integrlly of the film . . . we would
feel an ab.'cnce of Judicial |X)wer to Impo.sitho.se
views on the RcKcnts and to require
by Judicial mandate a license for the public
exhibition of the film. A ^ound sufficient
to wairant Interference with the Resents'
judgment that 'La Ronde' Is immoral has not
been shown."
On the other hand, Justice Foster's decision
said: "In the present ca-se, the film Ls
certainly not obscene. It has been condemned
on the ground that it Is Immoral and
its presentation would tend to corrupt
morals. True, it deals with Illicit love, usually
regarded as Immoral. But so is murder."
Justice Foster's observation on the difficulty
of framing a -statute, providing for
previous restraint, appeared to be the opening
shot in a battle likely to develop when
the legislature reconvenes next January. A
bill or bills proposing the elimination of censorship
will be introduced.
The "La Ronde" decision, which was doubly
surprising because of the clo.sene.ss of the
vote on "immorality," will be carried to the
court of appeals in the fall, and ultimately
to the U.S. Supreme Court.
Maryland fa Become Testing Ground
Over Birth of a Nation Ban
BALTIMORE—Maryland may become the
legal battleground for an attempt by the industry
to completely invalidate the motion
picture censorship laws, Sydney R. Ti'aub,
president of the state board of movie censors,
revealed this week.
Traub said a representative of the industry
talked to him on the telephone about
the possibility of making a test of the censorship
law in the Maryland courts.
Although the trade has indicated it was
planning to make its censorship fight in the
Ohio courts, a legal opinion issued by Maryland's
attorney general has shifted attention
toward this state as likely for court action.
On Friday. Hany R. ShuU, Washington,
trading as the Peerless Distributing Co., filed
suit against the censor board and Police
Commissioner Beverly Ober. chai-ging that
the censors, in requiring prior approval of
"The Birth of a Nation." violated the First
and Fourteenth Amendments of the Constitution
and Article 40 of the Declaration of
Rights in the state constitution.
Attorney General Hall Hammond later said
he believed ShuU had no "legitimate grievance"
against the law as a whole and that
the censorship statute's legality must be decided
on a "picture-by-pictiu'e" basis. If the
suit is allowed. Hammond may be placed in
the anomalous position of having to defend
a statute upon which he has expressed serious
doubts.
A legal opinion, written by Hammond, declared
that recent Supreme Court decisions
giving motion pictures the constitutional
rights accorded to the American press, leave
only obscenity and indecency as grounds for
censorship in Maryland.
The Hammond ruling, Traub .said, "has
paved the way for a quick attack on the
validity of our own censorship statute.
"I have already received a telephone call
from a representative of the Hollywood companies
wondering what caused Hammond to
render his opinion and intimating that a test
case would, in all likelihood, be instituted in
the Maryland courts."
Traub was noncommittal as to what position,
if any. he and the board would take on
the question of a court case.
He indicated, however, that the Hammond
ruling has left the board in confusion as to
what policy it should adopt at the moment
in censoring the movies.
The Maryland statute authorizes the board
to censor films that are "sacrilegious, obscene,
indecent, inhuman or immoral, or such as
tend, in the judgment of the board, to debase
or corrupt morals or incite to crimes.
Hammond's opinion said that the only valid
grounds for censorship left under the Maryland
statute are obscenity and indecency, in
their generally accepted sense.
In a formal statement, Traub indicated that
he still feels the Hammond opinion is open
to debate, though he declined to put himself
on record as either favoring or disapproving
the attorney's ruling.
"Lawyers, like nations, frequently disagree,"
Mr. Traub said, "and the controversy
now raging over the Supreme Court's "Miracle"
and "Pinky" decisions Is no exception
to the rule."
} BOXOFFICE June 21, 1952 IN 39

. .
Loyal
. . Jane
. . Elton
B R O A D W Ay
TJiATge and Gower Champion, dancing stars
of MGM's "Lovely to Look At." began
a three-week personal appeai-ance tour covering
New York (21. 22», Philadelphia (23,24),
Washington (25>. New York again (29 to
July 5), Atlanta (6, 7i, Houston (8\ Dallas
(9) and Fort Worth (lOi Griggs
.
and Harry Caplan, Paramount cameramen,
arrived for background shooting for "The
Stars are Singing," Technicolor musical directed
by Norman Taurog.
Mclvina McEldowney, who helped her husband
Kenneth produce "The River," Joined
him in Berlin June 17 for the closing sessions
of the International Film festival, and
to toiu- west Germany . . . Caiieton Carpenter
is back on the coast after a New York
recording session of "Summer Holiday" for
MGM Theatre of the Air . . . Sydney Boehm,
author of Paramounfs "The Atomic City"
spent a few days in the east with Ivan Moffat
gathering material for their next suspense
film.
. . . Ronald
Alan F. Cummings, in charge of MGM exchange
operations is vacationing
Miller, MGM writer, sailed for England on
the Queen Mary with his mother .
. . Clarence
Brown, MGM producer-director of
"Never Let Me Go." starring Clark Gable,
planed to London June 20.
Louis DeRochemont, producer of "Walk
East on Beacon," now playing at the Victoria,
addressed the Creative Arts festival at Brandeis
university, Waltham, Mass., June 15,
representing the motion picture industry at
a symposium on "Creative Artists and the
Defense of the American Ideal" . . Wolfe
.
Cohen, Warner Bros, general foreign manager,
leaves for a week in London June 25,
then to visit the company's other main offices
in Europe.
. .
Nat Levy, RKO eastern division sales manager,
is back from a quick trip to Detroit .
Dorothy Jarnac, assistant dance director to
Charles Walters on MGM's "Lili," is here
from Hollywood preparing for a crosscountry
dance festival . . . Alfred W. Crown,
worldwide sales vice-president of Samuel
Goldwyn Productions, left June 17 by plane
ARRIVING IN ENGLAND—Monogram
executives reached Southampton on the
Queen Mary June 16. Left to right: Norton
V. Ritchey, president of Monogram
International Corp.; Steve Broidy, president
of Monogram Pictures Corp., and
Harold J. Mirisch, vice-president of Monogram
Pictures Corp.
to represent SIMPP at the resumed negotiations
in Paris on the Franco- American
film agreement expiring June 30. Fay Allport,
MPAA representative in London and
Gerald Mayer, Paris emba-s.sy, will Join the
discussion.
Joseph Mankiewicz is back on the coast
from London where he scouted the cast for
MGM's "Julius Caesar," which he is directing
. . Victor Blau. vice-president of
.
Warner Bros. Music Publishers Holding
Corp., is here for a two-week conference
with Herman Starr, president, and other
executives. He also will hunt material for
upcoming Warner musicals and arrange
musical exploitation for "She's Working Her
Way Through College," "April in Paris" and
"The Jazz Singer."
M. L. Simons, home office assistant to
H. M. Richey, Loew's exhibitor relations
chief, appeared with George Murphy at the
New Mexico Theatre Owners convention at
Santa Pe . Wyman, having wound up
her narration for Warners "The Story of Will
Rogers," arrived with her two children for
a two-week vacation .
Hayes, singing
minstrel in Disney's "Story of Robin Hood,"
will rssume his tour of major RKO exchange
areas after a week's promotion work in New
York . . . George Weltner, president. Paramount
International, and his wife boarded the
Queen Elizabeth for England June 18.
Elizabeth Taylor, soon beginning work in
MGM's "The Girl Who Had Everything,"
planed from New York to Hollywood after attending
the world premiere of "Ivanhoe" at
the Empire, London. The Duke of Edinburgh
was present . . . Al Horwitz, Universal studio
publicity director, returned to the coast after
two weeks of conferences on the promotion
of "The World in His Arms" and other U-I
summertime releases.
John P. Byrne, MGM's eastern sales manager,
is vacationing. Herman Ripps, his field
Jules Lapidus,
assistant is pinch-hitting . . .
Warner eastern and Canadian division sales
manager, called at Boston June 17 . . . Ruth
Gordon and Garson Kanin are home here
after visiting MGM studios to confer on their
"Years Ago," starring Spencer Tracy . . .
Eddie Albert, his wife and child leave for
Rome June 21 to start work on Wyler's "Roman
Holiday." Albert appears in "Carrie,"
now playing at the Capitol.
Raymond Massey bade adieu to his Wilton,
Conn, home, and left for Hollywood to play
Chief Youseff, principal villian in Warners'
"The Desert Song" . . . Deborah Kerr, having
completed "Prisoner of Zenda" for MGM took
off from New York to London with her husband,
Anthony Hartley for a brief vacation.
Owen Ends Sales Tour
NEW YORK—Hugh Owen, Paramounfs
eastern-southern division sales manager returned
at the weekend from the Atlanta and
New Orleans exchanges where he concluded
a series of branch meetings on current and
forthcoming product. Other areas included
in Owen's tour were Boston, New Haven, Albany,
Buffalo, Charlotte and Jacksonville.
Your help oppreciofed—run the Cerebral Polsy
trailer. Available from Moy IS to July 1.
BACK FROM EUROPE—Ernest Emerling,
national advertising, publicity and
exploitation director of Loew's Theatres,
with Mrs. Emerling on their return on
the Liberie following a four-week tour in
Italy, Austria, Germany and France.
Loventhal's Father Dies
NEW YORK—Charles D. Loventhal, 55,
father of Daniel J. Loventhal, until recently
an RKO Pictures attorney, died June 14 at
his home here, after a six-month illness. He
was a well-known real estate operator and
had owned, since 1949, the Bartholdi building,
southeast corner of Broadway and 23rd
street, formerly the Bartholdi hotel.
RKO Sales Veteran Dies
NEW YORK—Lou Kutinsky, 64, RKO New
York exchange salesman who joined the
company in 1923, died of a heart attack at
his Brooklyn home June 14. Kutinsky formerly
was special sales representative at the
RKO home office and went to the exchange
nearly 20 years ago. He leaves a wife, daughter
and two sons.
Miss Fabian to Marry
NEW YORK—Norma Carol Fabian, daughter
of S. H. and Mrs. Fabian, will be married
to Paul Jacobson Wednesday (25) at the Hotel
Pierre. Many prominent members of the industry
will attend. The newlyweds will leave
immediately for a European honeymoon.
Nat Saland's Son Weds
NEW YORK—Ronald Stanley Saland, son
of Nathaniel Saland, president of Mercury
Film Laboratories, was married June 15 at
the St. George hotel, Brooklyn, to Marylin
Levy, daughter of Mr. and Mrs. Irving Levy,
Brooklyn. The newlyweds are honeymooning
in Nantucket.
Warner Club Has Outing
NEW YORK—Some 600 members of the
Warner club and their guests took their annual
outmg up the Hudson river to Bear
mountain Thursday (19) aboard the John A.
Meseck.
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40
BOXOFFICE June 21, 1952

I
BOXOFFICE
Palace,
.
.
Aboul 40 Theatres Sei Broadway Business Generally Mild;
To Telecasl Fighi Paramount Again Leads Procession
NEW YORK—About 40 theatres iiic expected
to telecast the Sugar Ray Robinson
Joey Maxim bout June 23. This will be a new
high for this type of show.
Houses definitely lined up by Theatre Television
Network late in the week included:
Fulton, Pittsburgh : Denver: Palace,
Gary, Ind.; Loew's State and PilRrim. Boston;
Loew's Penn and Shea's Fulton, Pittsburgh;
Stanley, Philadelphia: Stanley, Camden:
Stanley, Chester, Pa.; Warner, Erie; Warner.
Milwaukee; Stanley, Baltimore; Allen, Cleveland;
Paramount, St. Paul; Paramount, Hammond,
Ind.; Palace, Cleveland: Albee, Cincinnati:
Palm State, Detroit; Tivoli, Uptown,
Marbro and Brown, Chicago: Capitol, Binghamton,
N. Y.; Carleton, Providence; Keats,
Dayton; Fabian Grand, Albany, and National,
Richmond.
NEW YORK—Broadway first run business
held about even with that of the previous
week, which was affected by a sunny weekend.
The show at the Paramount Tlu-atre is
still leading all others as a boxoffice draw,
with "The Wild Heart" strongly supported by
the cry-singer Johnnie Ray on the stage for
the third week. There was a program change
Wednesday (18) becau.se of previous commitments
made by Ray, when "Clash by Night"
iRKO) opened with Les Paul and Mary Ford
heading the stage show.
"Lovely to Look At" continued to do well
at Radio City Music Hall in its third week.
Others standing up strongly were "Actors
and Sin" at the Park Avenue, "High Ti-eason"
at the Trans-Lux 52nd Street, "Walk East on
Beacon" at the 'Victoria and "Outcast of the
Islands" at the Fine Arts. "Red Planet Mars"
TNT is sending out kits to help theatremen
opened well at the Criterion, as did "Diplomatic
Courier" at the Roxy.
in advertising the showings.
New pictures during the week were "Pat
Brandt Gets Title Fight
and Mike" (MGM) at the Capitol and a
Films in New York Area
double bill at Loew's State of "The Postman
NEW YORK—Harry Brandt has acquired Always Rings Twice" and "A Woman's Face"
from Sport Films exclusive distribution rights (MGM).
in the New York area of Joe Roberts' film
(Average Is 100)
of the Sugar Ray Robinson-Joey Maxim light Astor Outcast ot the Islands (UA), 5th wk. . .105
heavyweight title bout at Yankee Stadium Beekmon Never Take No for on Answer (SouvQine),
7th wk
.105
Monday (23). The fight will not be televised Copitol Skirts Ahoy! (MGM), 3rd wk
.105
to screens in the metropolitan area, and
Criterron Red Planet Mars (UA)
.110
Fine Arts Outcast of the Islands (UA), 5th wk. 115
Brandt plans presentation at the Globe and 55th Street You Con't Beot the Irish (Stratford),
other theatres on Tuesday. Pittsburgh area 3rd wk, of moveover
.100
Globe Carson City (WB)
. 100
rights have been sold to Bert Stearn and Cjuild Mourning Becomes Electro (RKO), revival,
Irving Levin holds the rights for 11 western 2nd wk
.100
Little Cornegie The Fronchise Affair (Stratford),
states.
2nd wk
.105
Loews State The Girl in White (MGM), 3rd wk. . .100
Moyfoir The Fighter (UA), 3rd wk
.100
Normandie Encore (Para), I 1 th wk 105
Exhibitor and Accountant Palace No Room for the Groom (U-l), plus
vaudeville 105
Indicted on Tax Charge
Paramount The Wild Heort (RKO), plus Johnnie
Ray on stage, 3rd wk 1 75
NEW YORK—Jeanne Ansell, president of
Pons Under the Paris Sky (Discino), 6th wk 100
Ansell Theatres, and Irving A. Rosenblum, accountant,
were indicted by a federal grand
Park Avenue Actors and Sin (UA), 3rd wk 125
Radio City Music Hall Lovely to Look At (MGM),
plus stage show, 3rd wk 120
jury on 210 counts, charging tax evasion, and Roxy Diplomatic Courier (20th-Fox), plus stage
show 110
were ordered to appear June 20 before Federal
Judge John F. X. McGohey.
Trons-Lux 52nd Street High Treason (Moyer-
Sutton The Mon in the White Suit (U-l), 1 1 f h wk. .
Kingsley), 3rd wk 1 20
They are charged with attempted evasion Trans-Lux 60th Street The Norrow Morgin
of $203,677 admission taxes between 1946 and (RKO), 6th wk 100
Victono Wolk East on Beacon (Col), 3rd wk....ll5
1949. After a Bureau of Internal Revenue investigation,
the pair were alleged by Assistant
World Behind Closed Shutters (Lux). 1st wk 100
U.S. Attorney Richard P. Donovon to have "Scaramouche' in for Run
filed 210 misleading tax returns in which
After 300 Philly Opener
the amount due was under-reported by as
PHILADELPHIA—The hottest weather so
much as 50 per cent in some cases. Donovon
far this season did not seem to help most
said that Mrs. Ansell, who controls a chain
first run situations. Only one film did better
of ten theatres in Manhattan, the Bronx and
than average business, "Scaramouche." It is
Brooklyn specializing in Spanish-language
scheduled for an extended run at the 700-seat
films, began their alleged tax offenses in
Arcadia after a sensational 300 in its first
1944. The indictment, however, cannot extend
beyond 1946 owing to the statute of limi-
week.
Arcadia Scoramouehe (MGM) 300
tations.
Boyd The Wild Heort (RKO), 2nd wk 45
Earle A Yonk in Indo-Chino (Col), plus stage
show 50
Your help appreciated—run the Cerebrol Palsy Fox Kangaroo! (20th-Fox), 3rd wk AO
troiler. Available from May 15 to July 1.
Goldmon Clash by Night (RKO), 2nd wk 97
Mastbaum— Ivory Hunter (U-l) 80
Midtown—Scarlet Angel (U-l) 55
Randolph Paulo (Col) 97
Stanley Colifornio Conquest (Col) 75
OET YOUR
Stonton Denver & Rio Gronde (Poro) 85
Studio The Man in the White Suit (U-l), 7th wk. 60
Trans-Lux—My Son John (Poro), 8th wk 50
SPKlMfRAIlERSlFILM&CK
Hot Weather Knocks Out
QUAIITY&QUICK
Buffalo First Runs
You con always rm\y on Filmack
BUFFALO—First run Row went down for
to put 'r—V Showmanihip oppool
In your Spoclal Trollort.^
CHICAGO. 1327 S. Wabash NEW YORK. 630 NinIhA* -
the count last weekend, the knockout blow
delivered by the first really hot weather.
There was a report around that the heat
made people so lazy they wouldn't even drive
to the drive-las. "Pat and Mike," "Clash by
Night" and "Kangaroo!" all touched 90 on
the business barometer and the third week of
"Skirts Ahoy!" reached 85.
The local art theatre, the Cinema, has
closed temporarily "to prepare for the Inauguration
of a new summer policy." This Is
expected to be night .shows only, starting at
6:30.
Buffolo Pot and MIko (MGM) 90
Center— Tomorrow Is Too Loto (Burstyn) 80
Century— Clash by Night (RKO) 90
Lafayette— Bronco Buster (U-l), No Room for th«
Groom (U-l) 75
Poromount—Kangorool (20th-Fox) 90
Tcck— Skirts Ahoy! (MGM), 3rd wk 85
Pittsburgh Grosses Drop
To AU-Time Lows
PITTSBURGH—All-time low, or close to
bottom, was the local exhibition experience.
In the neighborhoods, it was worse. A number
of experienced industry repre.sentatlves
believe bottom has not been reached, that It
will come during the political conventions
next month. Closing notices are posted at
numerous theatres. The drive-In operators
are unhappy, too, having had a very long
period of bad weather.
Fulton Return ot the Texan (20th-Fox), 5 days.. 30
Horns The Girl in White (MGM) 45
Penn—Corbinc Willioms (MGM) 75
Stanley About Foce (WB) 50
Warner—Just This Once (MGM); Hong Kong (Poro) 50
'Clash' and "Girl
in White'
Survive Baltimore Heat
BALTIMORE—A week of mid-90s heat and
the lure of the open road made things as
slow in this area as other key cities nationally.
A home stand by the local baseball club
and the opening of night harness racing also
added to the alibi list for weak boxoffices.
Century—The Girl in White (MGM) 100
Keith's—Red River lUA); Tulsa (UA), reissues.. 98
Little—The Man in the White Suit (U-l), 6fh wk. 90
Moyfoir I Dream of Jeanie (Rep) 94
New—Kongoroo! (20th-Fox) 98
Playhouse Encore (Para), 3rd wk 92
Stonley Corson City (WB) 97
Town—Closh by Night (RKO) 100
Lincoln in
Capital Gets TV
WASHINGTON—The first permanent installation
of large screen television apparatus
in a theatre reserved for Negro patrons
has been installed at the Lincoln here. It is
a Simplex projector manufactured by General
Precision Laboratory. It has a throw of 78
feet and shows a picture 25x19 feet. It will
be used for the first time on the Robinson-
Maxim fight June 23.
BOOK IT
WAHOO is
NOW!!!
the world's most thrilling
screen game. Now being used
successfully by hundreds oF indoor
and outdoor theatres all over America.
Send for complete details. B* sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago S, III.
June 21, 1952 41

. . . Eleanor
. . . Edmund
. . David
. . Karl
. . Tim
BUFFALO
7J dispute over a popcorn box in the balcony
of the Paramount Theatre here led to a
rude awakening for one motion picture patron.
A local patrolman, Richard Bernhard,
and a friend went to the theatre, bought popcorn
and sat in the balcony. When finishing
with the corn, Bernhard dropped the
box on the floor behind a seat two rows ahead
of him. An indignant patron rose, picked up
the box and accused Bernhard of "throwing
garbage" in his face. The patron drew out
a penknife and threatened Bernhard with
it, whereupon Bernhard identified him.

I RKO
. .
. .
9
ALBANY
Daymond Lehr, assistant manager at Fabian's
Leiand. and Jere Westover were
married recently at Wynantskill, N. Y. A reception
at Polish hall here was attended by
100 per^ions. Lehr, a navy veteran, is assistant
to Manager Pat Patterson . . , Rudy Bach has
returned to Lippert as salesman. He worked
for Sylvan Leff at Realart for a time .
Adolph Edman. National Screen Service salesman
in tlie New Haven and Albany districts,
came in fcr a week in this territory.
. .
Sid Dwore plans to close the Cameo,
Schenectady, for six weeks. The house has been
operating weekends only in recent weeks.
Dwore shuttered the neighborhood house for
the month of July two years ago
managers of distributing companies
.
in
Sales
New
Haven have been invited by Arthur Newman,
chairman of the entertainment committee, to
attend the tenth annual Variety Club golf
tournament and dinner at Shaker Ridge
Country club here June 30. Tickets are $8, including
dinner and everyone will share in the
prizes. About 125 persons are expected to attend.
A perfect June day brought a flock of exhibitors
to Filmrow Monday. They included
Sid Dwore, Cameo, Schenectady, booking and
buying for drive-ins at Crown Point. Lowville
and Loch Sheldrake: George Thornton
of Saugerties, Tannersville and Windham;
Joe Agresta, Orvis. Massena. and Town.
Watertown; Rube Cantor, Syracuse-Rochester
area exhibitor and partner with Fred Kleemeier
in the Star-Lit drive-In, Watertown.
Also John Rossi, Strand, Schroon Lake,
with his brothers. Charlie, who will open the
Paramount, Schroon Lake, on June 21 or 28,
and Steve; Mrs. Helen Hadley, Modern. Manchester,
Vt.: John Carelli, Hudson River Drive-
In, Stillwater; Sylvan Leff, Highland and
Rialto, Utica. and Black River Drive-In.
Watertown; Bob Baranoff. Valley Drive-In,
Little Falls, and booker and buyer for John
and Peter Marotta's Carman Drive-In, Guilderland,
and Walter Wertime, Chester. Chestertown.
Helen Hart, MOM booker, was married to
Leo Dean at St. Mary's church in Waterford
recently. Dean is a local insurance man. Helen
will return to her desk at MGM Monday ( 23 1
She was promoted from cashier last year .
Anthony Rosselo, recently discharged from
the army after three years service, joined
MGM as student booker ... Ed Dyer, who
started as a student booker under Chief
Frank Carroll, is now a full-fledged booker
. . . Jack Goldberg, MGM manager, was slated
for a trip to the Kallet Theatres offices in
Oneida.
Arthur Newman. Republic manager, visited
the Kallet Theatres in Oneida and the Schine
home base in Gloversville with District Manager
John Curtin. They talked with Sid
Kallet at Kallet Theatres and with Louis
W. Schine, George Lynch and Bernie Diamond
at Schine Thjatres . . . Arthur Horn. MGM
salesman, has a new set of silver cuff links
and tie clasp, birthday gifts from his wife . . .
Charles Bell, MGM traveling auditor, was in.
Temperatures near 80 hurt Sunday attendance
at the State. Troy, when Tim Holt jr.,
western star, and three of his film
buddies made personal appearances. Owner
Battle Ticket Tax to Live,.
Niles Tells Virginia Assn
RICHMOND—Charles Niles. national chairman
of the Allied Caravan, told the summer
convention of the Virginia Motion Picture
Ass'n Thur.sday (18» that every exhibitor
should try to convince every member and
every candidate for Congress that removal
of the 20 per cent federal ticket tax is necessary
for industry survival.
Niles predicted the end of the tax would
bring about an immediate 20 per cent increase
in
business.
Many theatres are in "dire straits." Niles
told the Virginians, and the elimination of
the tax would keep "hundreds and thousands
of them open."
He suggested a four-point program:
1. "Start selling each member of Congress
on the actual condition of the nation's movie
theatres. The job has to be done in every
district of the country at the 'grass roots'
level.
2. "The same job of convincing the present
members of Congress has to be done on every
man and woman running for the office of
U.S. senator or representative.
3. "There are many points to be made in our
favor. We accepted this tax as a war time
measure, we never complained. We all know
grosses were good and it did not hurt us. Today,
with much, much lower grosses the elimination
of this 20 per cent tax will mean survival
to hundreds of theatres. We must point
out to each member of Congress the magnificent
cooperation the movies have done whenever
called upon by the government.
4. "Both candidates for the presidency must
be convinced of the grave condition of the
theatres, after they are nominated in Chicago
next month. This, in all probability, cannot
be done by us here in this room. There are
in the industry who can do this job."
tho.se
Sidney Bowden of Norfolk was elected president
of the Virginia association. Other newly
elected officers are Leonard Gordon. Newport
News, first vice-president; Saymour
Hoffman, Richland, second vice-president; F.
M. Westfall, Martinville, third vice-president;
. . .
. . .
Johnny Capano said the foursome gave a fine
act Dick Collins, onetime assistant manager
at the Ritz. now is working for the New
York Telephone Co. on installation surveys
Sylvan Leff features a weekly Family
Night, with $1.20 per car admission, at the
W. H.
Black river Drive-In Watertown . . .
Aust has a weekly Family night at $1 per
car at Aust's Open-Air South Glen Falls.
John Brousseau now is directing both the
Delaware and Madison theatres. The Delaware
now is operating on weekends
only after Warner circuit had considered
darkening the house until September. This
marks the first time the 625-seater has not
operated full time, although weekday matinees
never have been held. Brousseau was manager
of the Delaware when that house operated
full time and now has taken over supervision
of the Madison also. Jack Swarthout. who
had been slated to take over the Madison after
Morion Thalliimer jr., Richmond, secretary;
Harold Wood. Richmond. trca.surer.
The convention, under the chalrmaixship of
Benjamin T. Pitts and Syd Gate.s, opened at
noon Monday with registration at the John
Marshall hotel here. Directors of the organization
met that afternoon and a reception
and card party wa.s held that night.
Tuesday buslne.ss se.sslons featured greetings
by Mayor T. Nelson Parker, reports by
the association officers and election of the
board of directors.
Group film clinics were held Tuesday afternoon
and that evening an all-indu.stry barbecue
was given at Beaufont Lithia Springs.
Drive-in exhibitors met in closed session
Wednesday morning and reports on film
clinics were given Just before the noon break.
In the afternoon .session Ralph Pries, sales
manager of the Berlo Vending Co.. spoke on
"Conce.ssion Merchandising Pays Off."
Kroger Babb, president of Hallmark Pictures,
delivered the climaxing address
Wednesday afternoon speaking on "PihBnamwohs
Means Dollars." Wednesday evening
the Alexander Film Co. gave a cocktail party
with Frank Wolf jr. as host. The final banquet
and dance was held Wednesday night.
Committee chairmen for the convention included
Morton G. Thalhimer. distinguished
guests; Wade. Pearson and Floyd Stawls. exhibits;
Seymour Hoffman, registration: Mrs.
Carlton Duff us. women: A. D. Brooks, amplification
and projection; Dan Wilkinson, publicity:
Leonard Gordon, Tuesday evening entertainment;
Syd Gates, dinner dance: Sidney
Bowden, drive-ins, and Carlton Duffus.
coordinator.
Among firms giving exhibits, ad, favors,
prizes and entertainment at the convention
were Alexander Film Co.. Berlo Vending Co.,
Elmer H. Brient & Sons, Coca-Cola Co.,
Equity Film Exchanges, Lippert, Manley-
Burch Popcorn Co., Marjack Popcorn Co.,
MGM, National Theatre Supply, Orange
Crush, Poppers Supply Co., R&S Theatre
Supply, Rose Roadshows, Sandy F^lm Exchange,
Standard Vendors, Warner Bros.,
Frank Wolf jr.. John Wolsh Candy Co.
Warners closed the American in Troy, took
a leave of absence. Morris Koffsky retired as
manager of the Madison. Koffsky, one-time
Watervliet exhibitor and later manager of the
Lyric, Waterford. for Sam Slotnick of SjTacuse.
works for the state. Brousseau started
with Warners as assistant at the Ritz under
Oscar J. Perrin.
Ticket sales for the telecast of the Robinson-Maxim
light heavyweight championship
bout at the Grand started off fairly well.
Tickets, at $2.98. are available at the boxoffices
of the three local Fabian houses and at
Proctor's in Troy. An advertisement in Troy
papers listed the price, which also is flashed
on the trailer shown in Fabian houses and on
boxoffice window cards. Several houses have
40x60 displays outside. Albany papers have
printed stories on the sports pages about the
The Strand hung its valance announcing
telecast . . .
the theatre is air
conditioned.
BOXOFFICE June 21. 1952 43

. . Mrs.
. . The
. . The
. . New
. . . Here
. . . The
. . . Kitty
. . John
. . The
. . James
. . . Gabe
. . Henry
'
PITTSBURGH
"Yesterdays" . . . Bill Finkel's Colonial on
the city's south side has closed.
•The 18th Street Theatre, Eric, which had
eliminated a Wednesday change of program,
IS back in full operation . State at
Erie closed for the summer . local
Fulton, Harris and Penn are selling tickets
for tlie television theatre presentation of the
Maxim-Robinson bout Monday t23> for $3,
and throwing in the regular screen program.
The Warner at Erie is offering the same deal
at $2.50 each . Bessie E. Kihchel,
Jeannette exhibitor, has been recuperating
after an operation at a Pittsburgh hospital.
Sons Burt and "Buster" are managing the
Kihchel Theatre, named in memory of their
late father and pioneer exhibitor, Oliver A.
Kihchel . . For Father's day, Altoona kiddies
.
were advised to do an "about face" and treat
dad that day to a good show. The State
there, showing "About Face." admitted dad
with son between 2 and 3 p. m., for the price
of the kiddy ticket, 20 cents.
John 3. Maloney, longtime division manager
for Leo the Lion, is endeavoring to have
more newspapers devote banner lines and
captions of theatre listings to the slogan,
"Take Her Out at Least One Night a Week."
Several theatres are using the slug line.
Maloney,
busiest of filmmen here, relaxes with
numerous out,side interests, most of which
are devoted to children. He is now working
on Boy Scout summer camp projects and is
a national counselor of the Boy Scouts of
Here to exploit Columbia's
America . . .
"Walk East on Beacon" was Bill Green.
Orlando "Slam" Boyle, 20th-Fox booker
and business agent for Filmrow Employes Local
F-11, attended the lA's Fourth district
meeting in Harrisburg last Sunday il5) and
was elected a delegate to the lATSE convention
in Minneapolis August 3 . . . Dale
Edmonds, formerly with Paramount at Detroit,
is the new north area and main line
salesman here. He succeeds Charles Mergen,
who is off the payroll after 30 years and is
now devoting his efforts to managing his
Bob's Market in Overbrook . 10 per
cent amusement tax in Union township.
Law-rence county, is expected to bring in
Thank
You Mr. Exhibitor
On Our ^th Anniversary June 21
Eli E. Koufman
PITTSBURGH POSTER EXCHANGE
425 Von Braam St.
GRont 1-6780 Pittsburgh 19, Pa.
COMPLETE SERVICE
NO CONTRACT
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Van Braam Street
PITTSBURGH 19, PA.
Phone Express 1-0777
Better Than Ever • How's Your Equipment*
$2,500 annually to the township supervisors
to exploit his own Amazon jungle
picture. "Strange World." was Al O'Camp
MGM exchange will close at no»n
Monday (23 1 for the staff picnic at South
Park . . Jack Jackter. Columbia salesman,
.
vacationed in New York.
Floyd Klingensmith, Columbia salesman
and executive secretary of the Colosseum of
Motion Picture Salesmen, attended a boai-d
conference in Minneapolis on arrangements
for the convention November 23-24 at the
Ansley hotel in Atlanta. He reported that
the film companies are to open branch exchanges
at Houston, Tex. . Retter,
Warner salesman, is exjiected to resume duties
within a few weeks. He suffered a
broken leg and other injuries in an auto accident
last December.
F. D. "Dinty" Moore, Warner district man-
.
ager, was to undergo ulcer operation June 18
in Magee hospital here . copyrighted
subscription ticket plan, published on page
29 of the June 14 issue, was for the Wilmington
Theatre at New Wilmington, Pa., not
New Washington H. Harris has
been named general chairman for the Variety
Club's 25th anniversary committee . . .
Charles Gibson, projectionist at the Valley
in Brackenridge which has been closed for
a month, has acquired the theatre under
lease and plans to reopen it July 1.
Pennsylvania Defends Freedom." This is
the slogan of the 1952 Pennsylvania week
observance, October 13-19. Exhibitors of the
Keystone state are urged to use this slogan
Sport pages are reporting
in advertising . . .
that Jersey Joe Walcott had the same $2 bill
in his shoe while defending his championship
title that he had in winning it last
summer at Forbes Field here. It was given
to him by Joe Volpe of the Rainbow Gardens
Drive-In near McKeesport, where Walcott
Mr. and
trained, as a good-luck piece . . .
Mrs. Michael Manos returned recently from
Miami Beach where they had spent the winter
and early spring. The veteran circuit exhibitor
visited on Filmrow the other day to
say hello and confer with local film executives
and the Manos booker V. L. "Doc"
Wadkins. Mike looks very well, following an
illness, and everyone was happy to see him
around.
. . . Butler
Rates for third class postage, theatre programs,
etc., mailed in bulk will go up from
1 to I'i cents per piece July 1. So-called
nonprofit organizations may hold the old
rate by making application
township, Butler county, started collecting
a 5 per cent amusement tax June 19 . . .
Tim Holt, here recently on a personal appeai-ance
tour, said he will star in a series
of western films to be produced for television
Bud Hahn of the Harris circuit
. . ,
office and his family are vacationing at
Longport. N. J. . . Eleanor Sally, daughter
.
of Jack Simons, who manages the State on
downtown Fifth avenue here, became the
bride of Marvin Meyers of Providence. R. I.
Sully, one of the models in the
fashion show finale of MGM's "Lovely to
Look At." was here to exploit the new version
of "Roberta." in which said Roberta
is dead before the picture opens, thus giving
Kathryn Grayson the privilege of singing
. . .
The Majestic at Butler, a landmark recently
clo.sed, reportedly will not reopen in
the fall. Licensed by Warner Bros, circuit,
the theatre is for sale. It is the second Butler
theatre to be closed in the past few
months. The old Capitol has been dark for
some time Miller, the Gardens
boxoffice
.
man, now is serving as Harris circuit
relief manager during vacations
Jack and Vickie Kahn will divorce. He directs
advertising for the Warner circuit here
Rubin of the Nixon. Art Cinema
and Silver Lake Drive-In theatre, had a
complete physical checkup at the Montefiore
hospital here . . . E. L. Brehm of the
Muncy, Pa., Starlight Drive-In resides here
on Los Angeles avenue.
May End Amusement Tax
NEW CASTLE, PA.—The city council is
studying a request of theatre owners to discontinue
the 10 per cent amusement tax.
Mayor Edward A. DeCarbo said : "We are trying
to find a way to exonerate the theatres
from the tax by October 1. However, we may
not be able to do anything until the year is
over." Exhibitors complained to council that
the city amusement tax. added to the federal
tax, forced higher prices than theatres in
outside areas charge, thus causing local theatres
to lose business. The Penn house here
recently closed, and other New Castle theatres
are in danger of closing. The amusement
tax is not assessed against sports which do
not issue tickets of admission. In this manner,
the theatre representatives say the act
has been discriminatory.
Attorney Wins $250,000 Fee
PITTSBURGH—Attorney Nicholas
Spanos,
a former Pittsburgher, won a $250,000 fee as
his share of an antitrust suit against nine
major film and theatre companies. It was his
first case as a lawyer. Representing William
D. Fulton, a Kansas City theatre operator
who said he had been compelled to sell his
theatre to the Fox Midwest chain in the
Missouri city, Spanos filed suit, and a federal
jury awarded Fulton triple damages of $1,250,-
000. The nine defendants appealed, but last
month the Supreme Court refused a review,
and the sum had grown with interest to $1,-
333,605. Spanos formerly had been employed V-
in the Hays office which represented film
producers and distributors.
Shutter Majestic House
JOHNSTON, PA.—The closing of tha Ma- ,
jestic Theatre on June 15 leaves only three
theatres operating on Main street, half the
,
number open there six months ago. Joseph
K. Freeman, Warner circuit manager here,
stated that the Majestic will probably be reopened
in September. The property, which is
owned by the circuit, is listed for sale.
Complete Sound and Projection Service
ATLAS THEATRE SUPPLY
Gordon Gibson, Mgr.
402 Millenberger St., GRant 1-4281, Pittsburgh, Pi.
MOTIOGRAPH — MIRROPHONIC
44 BOXOFFICE June 21, 1952

. . The
. . Morris
. .
PHILADELPHIA
At lATSE Tristate Ass'n Convention
.
. . .
pugene Mori has taken over the operation of
the Grand Theatre in Vineland, N. J., and
the Peoples in MlUville. N. J. Herbert Lubln
is the general manager Rlalto in
Trenton and the Rialto. York. Pa., have shuttered
Thieves broke into the Howard
. . . Theatre and robbed a candy machine and
desk in a second-floor office of the building
Thieves also robbed the Stanley-Warner
Ljndy of $150 and the Dell of about $200.
Soxy Cohen, formerly district manager of
NSS, is now managing the Wendy Theatre . .
The Stanley Theatre was sold out three hours
after it put up for sale tickets for the thciitre
television showing of the Maxim-Robinson
Jack Engel Wius the
fight on June 23 . . . host when Joseph Burstyn, independent dis-
. . .
tributor of foreign films, called at the Lippert-Screen
Guild exchange Eddie Ga-
. .
briel, Capital P^lms, is handling "Bride of
Buddha" and "Savage Bride" . Fred Sarr,
who took a leave as the manager at the New
Palace because of illness, is now back on
John J. Scully, district sales manager
the job . . .
for U-I, visited the local
exchange.
.
. .
.
. . Jerry
UA salesman Mort Magill's daughter was
graduated from the University of Pennsylvania
Roy Robbins, former manager of
. .
the Aldine, is now at the Keystone .
Felt, exhibitor, and Charlotte Fisher
Cecil
were
Alan Strulson, 20th-Fox New
married . . .
Jersey and Delaware salesman, and bride returned
from a honeymoon . Leshner,
projectionist at the World, died . . . Condolences
to Charles Beilan, Warner sales
manager, on the death of his mother . . .
John Heisinger, member of projectionist
Local 418, died in Fort Lauderdale, Fla. He
had been working in the Dixie, Miami
St. Columbkill's Catholic church in Boyertown,
Pa., will hold services in the State on
Sunday mornings until the church is remodeled
Morton Brodsky has been named
. . . manager of the King in Lancaster .
Gaghan, show and entertainment columnist
for the Philadelphia Daily News, left for a
vacation in Alaska.
United Artists lifted "The Fighter" out of
first run playing time at the Stanton, although
it had scored a good first week's
business, to make it available for key run
situations during the July 4 holiday. The
only other picture which will be slated against
it at that time will be "About Pace," not a
heavy grosser here first run. If "The Fighter"
had been left for another week in the first
runs it would miss the availability for July 4,
and would have to compete against "Skirts
Ahoy!"
Fairview, W. Va., Airer to Bow
PAIRVIEW. W. VA.—A. R. Mercer expects
to open the new Fairview Drive-In Theatre
July 1. Equipments are RCA. including 300
in-car speakers.
ELMER H. BRIENT & SONS
925 New Jersey N. W.
Washington, D. C.
iVlRYTHING
for
the
MODERN THEATRE
Members of 28 lATSE unions attended the 28th annual convrnlion of the TrL-state
Ass'n held recently in Pittsburgh. In the above picture arc delegates, guests and
members of the official lATSE family. Top panel, left to right: Pittsburgh Filmrow
representatives Orlando "Slam" Boyle, Elwood Ohieger, Joe McCormick, .Mrs. Elwood
Ohieger, Alberne A. Lostetter and Mr. and Mrs. Ted Tolley, and in photo at right top
are wives of Fairmont delegates: Mrs. Fran Urse, Mrs. Huett Nestor. .Mrs. John Harless
and Mrs. Bruce Vandergrift.
Center panel. West Virginia delegates: Dallas Cornell, Clarksburg; Perry .McCune,
Charleston; Fairmont, John Harless, Bruce Vandergrift, Huett Nestor, Frank L'rse;
Curtis Stewart, Charleston, and in the photo at the right, Jim V. Sipe, new Tristate
Ass'n secretary-treasurer; Paul P. Mach, Local 171 president; .M. A. "Moe" Silver,
Warner circuit zone manager, who supervises appro.ximately 90 theatres in the Tristate
area, and Larry Katz, lA representative from Harrisburg.
Bottom panel: Paul P. Mach, president of Pittsburgh Local 171, which was chartered
in 1909; Richard F. Walsh, lATSE president; Phil Doyle, business agent of
Stagehands Local 3, Pittsburgh, for 22 .vears; George F. Urban, Johnstown business
agent; John C. Pfeil, president, Local 561; Lawrence J. Katz, lATSE, Harrisburg;
Harry J. Abbott, lA vice-president, and Jim Spie. The Tristate Ass'n covers local
unions in western Pennsylvania, West Virginia and Ohio.
To Open Variety Camp June 22
PITTSBURGH — Variety Club's Camp
O'Connell. near Warrendale. was to be opened
for the season June 22. Father Bassompierre,
camp director, arranged a program and a buffet
lunch for Vai-iety barkers and friends.
M. A. Silver is Camp O'Connell chairman for
the Variety Club Tent 1.
VICTOR MATURE
New 350-Car Airer Ready Soon
BUTLER. PA.—Rapidly nearing completion
is the 350-car outdoor theatre being constructed
by two local area projectionists, Howard
Smith and Bob Troutman, on Route 68
two miles from town.
Your help apprcciafed—run the Cerebral Potsy
troiler. Avoiloble from May IS to July I.
MONEY
BOXOFFICE!
ATLANTA
CHARLOTTE
NEW ORLEANS
MEMPHIS
WASHINGTON,
D C
BOXOFFICE June 21, 1952
45

Youngstein Proposes
Seminar on Ads
NEW YORK—Max E. Youngstein, United
Artists vice-president, has met criticism of
film advertising and publicity by proposing
a week-long seminar here during which major
company executives in those fields would clear
up misunderstandings. His proposal followed
criticism by Ronald Reagan at the Council
of Motion Picture Organizations gathering
at Dallas, and was made to Robert J. O'Donnell
and Col. Harry A. Cole after the Dallas
sessions closed. Youngstein said he expected
Cole here late in the week and that
he would go further into details with him
then. Plans are for COMPO to sponsor the
seminar.
Youngstein takes the position that complaints
about "lying" and lack of imagination
in advertising reflect ignorance of the subject.
He said many methods have been tried
over the years and that those now in use have
met the test of time. He made the point that
the industry depends on ballyhoo, and that
the copy contains as much truth at that in
the advertising of other industries, including
the automobile industry in which a company
lays claim to having the best car. He also
cited the advertising of cosmetics and successful
circus ballyhoo.
After a further talk with Cole. Youngstein
and his colleagues in the field will develop
plans for the seminar and decide what members
of the industry outside their field will be
invited to listen, learn and make recommendations.
Also on the agenda would probably
be methods of using television to further theatre
attendance.
It is known that some of the clubwomen
who prepare the semi-monthly joint estimates
of current motion pictures have been
critical of some advertising of a "busty" nature,
but it remained to be seen if they would
be considered a part of the industry and as
such invited to take part in the seminar.
Universars 13-Week Net
Gains Over Last Year
WASHINGTON—Universal Pictures Co.
and subsidiaries has reported to the Securities
and Exchange Commission a consolidated
world gross of $16,950,656 for the 13-
week period ending May 3, 1952. This compares
with a consolidated world gross of $15,-
777.506 for the same period in 1951, and
represents a rise of $1,173,150.
A note added to the report pointed out to
the SEC that the gross revenue from countries
having exchange restrictions included only
those earnings which have or can be realized
in U.S. dollars, regardless of the period or
periods in which they were earned.
Fall Hearing of Ascap Case
NEW YORK—Further hearing of the action
brought by Perry Alexander and the Dubonnet
Music Publishing Co. to amend the Ascap
consent decree to prevent motion picture companies
from publishing music have been ordered
for October 21. Federal Judge Henry
W. Goddard made the order after the case
had been referred to him by Federal Judge
David Edelstein. No objection was offered by
Ascap. The judge said adjournment should
not be construed as implying the court's recognition
of the plaintiffs' right to appeal for
amendment of the decree.
Exports of Feature Films
Show Gain First Quarter
WASHINGTON—Exports of feature films,
positive and negative, in the first three
months of 1952 totaled 82,877,299 linear feet
valued at $2,523,996. according to Nathan D.
Golden, National Production Authority film
chief on Wednesday (18>.
Tlie first quarter, 1952, exports of 35mm
and 16mm exposed feature films were about
12 per cent higher than the 73,977,998 linear
feet valued at $2,464,033 exported in the first
quarter of 1951.
During the first quarter of 1952, exports
of unexposed motion picture film (raw stock)
amounted to 81,732,289 lineai- feet valued at
$1,880,585, about 14 million linear feet above
the first quarter, 1951, exports of 67,363,024
linear feet valued at $1,503,258.
Total exports of motion picture equipment,
including cameras, projection and sound
equipment, were valued at $2,613,535 in the
first 1952 quarter, about 7 per cent under the
first quarter, 1951, exports valued at $2,812,614.
Dartmouth Honors Hicks
With Top Alumni Post
NEW YORK—Orton Hicks, a director of
Loew's International Corp. and in charge of
its
16mm operation, has been made president
of the Dartmouth Council and will direct all
alumni affairs, including the annual alumni
fund drive which ends June 30. He was
graduated from Dartmouth in 1921 and received
his master's degree in business administration
from the Amos Tuck School the following
year.
Hicks joined Eastman Kodak. During the
last war he directed distribution of films for
the army. He joined Loew's International in
1945. He has been prominent in alumni activities,
at present heading the work of the
74 committees who interview prospective
freshmen in the New York area.
Harry Cohn Back to Coast
After Brief N.Y. Visit
NEW YORK—Harry Cohn, president of
Columbia, flew back to the coast Monday (16)
after a four-day visit here which included
attendance at a meeting of the board that
day. It was said there was no outstanding
significance to his visit and that nothing
more than routine matters were discussed by
the board. Cohn had not been east for about
two years.
Craddock Joins Weshner
NEW YORK—After two years with the
Samuel Goldwyn organization Gordon C.
Craddock, assistant to Alfred Crown, vicepresident
in charge of world-wide sales, has
resigned. As of June 30 he will become a
partner in David (Skip) Weshner Enterprises,
producers' representatives. Craddock was formerly
with Universal and Eagle Lion.
Duex Formed by Sugarman
NEW YORK—Harold Sugarman. formerly
with Universal, United Artists and the Paramount
foreign film departments, has formed
the Duex Co. for the purpose of dubbing foreign
films for TV and theatrical release in
the United States. First product to handled
by the new firm is the Mexican film, "In the
Palm of Your Hands," which stars Ai'turo de
Cordova and Letecia Palma.
20-Fox Division Heads
To Meet in New York
NEW YORK—Al Lichtman, director of distribution
for 20th Century-Fox, will start a
two-day meeting of the company's seven
division managers Thursday (26) at the home
office.
The meeting will be featured by demonstration
of the new Eidophor system of largescreen
theatre television in color. There also
will be di.scussions of distribution plans for
top pictures scheduled for the remainder of
1952. Lichtman, W. C. Gehring, executive assistant
general sales manager, and Edwin W.
Aaron and Arthur Silverstone will conduct
various phases of the sessions.
Division managers who will come in for
the sessions will be: Herman Wobber, Western;
Harry Ballance, Southern; Martin Moskowitz.
Empire State; Tom McCleaster, Central;
Moe Levy, Midwest; Glenn Norris. Atlantic,
and Peter Myers, Canadian. Paul Wilson,
assistant southern division manager, and
Buck Stoner, assistant western division manager,
also attended.
Tom Gilliam, Chicago branch manager; Jim
Connolly. Boston, and Ben Simon, New
Haven, whose exchanges are under the direct
supervision of the home office, also will attend.
Home office sales personnel due to participate
will be Lem Jones, Frank Carroll, Morris
Caplan, Jack Bloom, Peter Levathes, Clarence
Hill and Roger Ferri.
Music Cavalcade Covering
300 Years Is Published
NEW YORK—Variety Music Cavalcade, a
637-page volume—and the first of its kind
has just been published as a reference book
for newspapers, magazines, music publishers,
radio and TV stations, writers, critics, program
arrangers and musical directors. The
extent of the coverage—from 1620 to 1950
is amazing.
A chronological check list of music that
has enjoyed popularity during this 300-yeaT
period and historical notes which clarify the
origins of song types, with indexes, are included.
Julius Mattfeld. director of the music
library of Columbia Broadcasting System, is
the author, and there is a foreword by Abel
Green, editor of Variety. (Prentice-Hall.,
Inc., publishers. 70 Fifth Ave.. New York.)
'Kine' Year Book Appears
NEW YORK—The 1952 edition of the
Kinematograph Year Book, published by Odhams
Press, Ltd.. London, at 21 shillings, notes
that in 1951 British studios produced 53 first
and 25 second features—a reduction on the
previous year. The year book, which is thumbindexed,
includes such British film industry
data as pictures tradeshown. renters' offers,
trade organizations, renting companies, leading
theatre circuits, legislation and statistics.
An alphabetical "Who's What" in British
films is also included, but this year the
American directory is omitted. Reviewing
1951 Graham Clarke claims that fewer bad
pictures were produced in England, due to a
shortening of production schedules to an
average of 40 shooting days.
Your help oppreciated—run the Cerebral Polsy
trailer. Available from Moy 15 to July 1.
46 BOXOFFICE June 21, 1952

I
Stanley
I
will
I
nEWS AND VIEWS OF THE PRODUCTION CENTER
(.Hollywood Of/ice—Suite 219 at 6404 Hollyivood Blvd.: Ivan Spear, Western Manager)
Mono-AA to Intensify
Star Casting Policy
HOLLYWOOD—A recently
instituted company
policy of booking established boxoffice
names for its upcoming product will be continued
and intensified during the coming
season, Walter Mirisch, launching his second
year as executive producer for Monogram
and its sister organization, Allied Ai'tists,
declared just prior to his departure for
New York Thursday (19) for a week's stay.
Typical of the casting format being employed,
Mirisch said, was the signing for recent
and current pictures of such names as
Sterling Hayden, Richard Carlson, John Hodiak,
Stephen McNally, Mark Stevens and
Bill Williams.
Following huddles in Gotham with Morey
Goldstein, vice-president and general sales
manager, Mirisch will sail for Europe to follow
up on joint production plans with Associated
Britlsh-Pathe, groundwork for which
is being laid by President Steve Broidy. The
latter is due back in Hollywood, however, before
Mirisch's departure for Europe.
SAG Strike Call Near
Against TV Alliance
HOLLYWOOD—Unless last-minute negotiations
proved successful, it appeared at midweek
that the Screen Actors Guild might by
Tuesday (24) call a strike against members of
the Alliance of TV Film Producers, comprising
more than a dozen established video picture
manufacturers.
The SAG gave a 60-day notice, in accordance
with Taft-Hartley provisions, last April
24 that it planned a walkout unless agreement
could be reached on a basic contract. To date
the major stumbling block in drafting such a
pact has been the SAG's insistence upon a
scale of residual rights and additional payments
to actors whose TV films are set for rerelease.
Negotiators representing the Alliance
have contended that the TV industry's current
status renders such a policy economically
impossible.
Among Alliance members are William F.
Broidy, Bing Crosby Enterprises, Jerry Fairbanks,
Gene Autry's Flying A Productions,
Primrose Productions. Roy Rogers, Screen
Televideo, Cosman Productions, Frank Wisbar,
Ziv TV, Adrian Weiss and Wilham Boyd.
Stanley Kramer to Israel
I
Kramer, producer for Columbia,
check out early next month for Europe
and Israel to make preliminary arrangements
I for producing a new picture abroad.
Dore Schary to Film
World War Film
Hollywood— still another World War II
drama, following such earlier relea.ses as
"Battleground" and "Go for Broke!" has
been added to the MOM schedule with the
disclosure that Dore Schary, vice-president
and production chief, will personally
produce "Take the High Ground." An
original by Millard Mitchell, it deals with
the rangers, fighting men who were
trained for swift raids into enemy territory.
Defense department cooperation
has been secured for the project.
Simmons-Granger Suit
Against RKO to Trial
HOLL'YWOOD—A recently fUed $250,000
damage action charging breach of contract
and filed against RKO and its head man,
Howard Hughes, by Jean Simmons and her
actor-husband, Stewart Granger, went to
trial Tuesday (17) in federal district court.
The suit is based on allegations by the plaintiffs
that an oral agreement had been reached
with Hughes relative to a proposed new fiveyear
deal for the actress, calling for her to
star in two pictures annually, but that when
the contract was drafted and submitted to
her for signature it did not contain a numtier
of provisions on which verbal agreement assertedly
had been reached.
Further, the action charges, Hughes and
RKO represented to other studios that Miss
Simmons had orally agreed to the new pact,
which representations allegedly prevented her
from accepting other offers.
RKO attorneys charged during the trial's
early days, that Granger, the first prosecution
witness, came into court with "unclean
hands" because of the British actor's a.sserted
attempts to evade taxation by making alleged
capital gains demands. Granger, on the
other hand, accused RKO of threatening to
cast Miss Simmons in "bad" pictures under
her old contract, which was purchased from
J. Arthur Rank, if she did not sign the new
agreement.
Under that old commitment, Miss Simmons
still owes RKO one picture.
• • •
Charging he is still owed $28,000 for appearing
in a film made in 1948, Charles Coburn
filed a superior court action against Cardinal
Pictures, Inc., and its president. Harry M.
Popkin. The veteran character actor alleges
he was to be paid $100,000 for his role in
Popkin's "Impact," released by United Artists,
but that to date he has received only
$72,000.
AFM Tables Pensions
Till Next Convention
HOLLYWOOD—With the unopposed reelection
of James C. Petrillo as president for
another one-year term and the selection of
Quebec as the site for the next conclave, the
American Federation of Musicians concluded
its 55th annual convention, held this
year in nearby Santa Barbara. Definite action
on what had been expected would be a
major order of business—adoption of a pension
plan for officers and employes—was
tabled when it was voted to hold the matter
over until the next convention.
Following the parleys, and as delegates began
returning to their respective headquarters
tiiroughout the nation, the AFM's executive
board held several sessions to discuss
the television field, royalty payments and
scales to be set as fees for the reuse of video
films utilizing AFM musical scores.
Petrillo, during the convention, touched
upon matters political by denouncing Senator
Robert A. Taft and attacking the Taft-
Hartley law.
Attending the meeting as representatives
of the AFM's Hollywood local 47 were its
president, John te Groen; Phil Fischer, vicepresident;
Maury Paul, recording secretary;
and Arthur J. Rando, of the executive board.
Outspoken repudiation of the parley by
leading Negro players who are members of
the Screen Actors Guild was one development
stemming from a conference called for
Saturday (14i by the Arts, Sciences and Professions
Council, reportedly to discuss "equal
rights for Negroes in the entertainment industry."
The ASPC has been characterized
by federal and state authorities as a socalled
"Red front" organization.
Signed by 16 Negro thespians. the repudiatory
statement charged the ASPC "does
not speak for the Negro people" and said the
conference in question was being "promoted
in the official Communist Party press." The
missive blasted Communism and asserted racial
discrimination "is practiced more widely
in Ru.ssia today than ever before." Signatories
to the blast included such players as
Eddie "Rochester" Anderson. Louise Beavers,
Lillian Randolph and Hattie McDaniel.
Among speakers reportedly appearing at
the ASPC huddle were John Howard Lawson,
Paul Jarrico, Adrian Scott and Gale Sondergaard,
who were among so-called "unfriendly"
witnesses at House Un-American
Activities Committee hearings on the Redsin-HoUywood
question.
• * •
Kay Lenard has been re-elected president
of the Screen Story Analysts Guild.
BOXOFFICE June 21. 1952 47

STUDIO PERSONNELITIES
Barnstormers
Metro
Actor GEORGE MURPHY wos one of the principal
speakers at the annual convention Monday and
Tuesday (16, 17) of the New Mexico Theotre Owners
in Sonto Fe.
Blurbers
RKO Radio
BOB McELWAINE shifted from the studio's publicity
deportment to become studio publicity director
tor SomucI Goldwyn Productions. He will function
under David Gelding, Goldwyn's national drumbecting
chief, who henceforth will headquarter in New
York
Brieiies
Warners
Narration of "Fiesta for Sports," o Technicolor
short Icnscd m South Americo, is being written by
Charles Tedford. Depicting popular Latin American
gomes, the subject is being produced by Gordon
Hollingshead.
Cleffers
Paramount
Pine-Thomos Productions set LUCIEN CAILLIET to
compose and conduct the score for "Tropic Zone."
Meggers
Columbia
WALLACE MacDONALD was assigned the producfion
reins on "13 French Street," recently acquired
novel by Gil Brewer which will star Beverly Michaels.
Independent
The writer-producer team of Aubrey Wisberg and
Jack Pollexfen engaged E. A. DUPONT to direct "The
Velvet Cage," scheduled to roll Wednesday {25).
Metro
JOHN FORD wos signed to direct the upcoming
Clork Gable storrer, "Mogambo," which will be produced
on locotion in Africa by Sam Zimbolisf.
Producer Armond Deutsch's "The Girl Who Hod
Everything," toplining Elizabeth Taylor ond William
Powell, will be directed by RICHARD THORPE.
Paramount
MITCHELL LEI SEN drew the directorial assignment
on "Topsy ond Eva," Technicolor musical based on
the careers of the Duncan Sisters, which will star
Betty Hutton and Ginger Rogers. It will be produced
by Harry Pugend, with Richard Bare as his associote.
RKO Radio
On loon from 20th Century-Fox, OTTO PREMINGER
will produce and direct "Murder," toplining Jean
Simmons and Robert Mitchum.
20th Century-Fox
HENRY KOSTER wos assigned to direct "My Cousin
Rachel," Producer Nunnally Johnson's film version
of the novel by Daphne du Maurier, which will star
Olivia de Havilland.
JOSEPH NEWMAN will direct "The Number,"
crime dromo, which stars Richard Widmork ond
Shelley Winters under the production aegis of Jules
Schermer.
Upped to directorial status offer 15 years as a
second unit pilot, ROBERT WEBB will moke his
megging bow on "Heovcn High, Hell Deep," o submorine
drama which David Heoipsteod -will produce
in Technicolor.
Warners
''Come On, Texas," WarnerColor western to star
Randolph Scott, will be directed by ANDRE DeTOTH.
The producer is Louis F. Edelmon.
LEWIS SEILER wos assigned to direct "The Story
of Eddie Cantor," in which the show business veteran
.will be portrayed by Keefe Brosselle. The feature will
be produced by Sidney Skolsky.
Options
Columbia
ARNOLD MOSS was booked for "Salome, the
Dance of the Seven Veils." ALAN BADEL, British
actor, will portray John the Baptist in the Rito Hayworth
storrer. With Buddy Adler producing in Technicolor,
the feature is being megged by William
Dieterle.
Producer Stanley Kramer inked KIRK DOUGLAS
to star in "The Juggler," which will be filmed on
location in Europe and Israel, with Edward Dmytryk
directing.
Metro
JANE GREER was signed to a long-term octing
ticket, with the Icod opposite Howard Keel in Produccr
Matthew Rapf's "The Desperate Search" as
her first chore.
GREER GARSON will portroy the Roman emperor's
wife in "Julius Caesar, upcoming John Housemen
'
production based upon the Shakespeare ploy. Louis
Calhern is the title-roler, with James Mason and
Deboroh Kerr also storred- Joseph L. Monkiewicz
will be the megophonist. JOHN GIELGUD ond MAR-
LON BRANDO were signed to portray Cassius ond
Mork Antony, respectively.
JANET LEIGH will be Von Johnson's leading lady
in "A Steak for Connie." The comedy is fo be
directed by Edword Buzzell for Producer Stephen
Ames.
Inked for "My Mother and Mr. McChesney," storring
Greer Garson and Walter Pidgeon, was AGNES
MOOREHEAD. Jeon Negulesco directs and Edwin H.
Knopf produces the Technicolor romantic drama.
RICHARD HAYDN will hove one of the leads with
Clark Goble and Gene Tierney in "Never Let Me Go,"
adventure droma which will be produced in Englond
this summer by Clarence Brown. Delmer Doves will
d.rect.
Set OS the stars of "Riptide," fo be produced by
Sol Fielding, were BARBARA STANWYCK and BARRY
SULLIVAN. The suspense drama will be directed
by John Sturges.
Monogram
Replocing Edmond O'Brien, who bowed out because
of a conflicting commitment, JOHN HODIAK was set
to star in "Bottle Zone," World War II drama to
be produced under the Allied Artists banner hy
Walter Wonger. Lesley Selonder will direct. LINDA
CHRISTIAN was set to stor with Hodiok. Handed a
top spot was STEPHEN McNALLY.
PHYLLIS COATES draws the femme lead in the
new Whip Wilson stor ring western, "Hired Guns,"
which Thomas Corr directs for Producer Vincent M.
Fennelly. Set for supporting roles were TOMMY FAR-
RELL, HENRY ROWLAND and STANFORD JOLLEY.
Tagged to star with Mark Stevens and Dorothy
Malone in "Down Periscope" was Bill Williams. Lew
Lenders will meg the Allied Artists opus for Producer
Lindsley Porsons.
STERLING HAYDEN will topline Producer Walter
Wonger's "Kansas Pacific," historical railroad drama,
which will be filmed in Cinecolor for Allied Artists
release.
PHYLLIS COATES has the femme lead opposite
Johnny Mack Brown in "Guns Along the Border,"
sagebrusher being produced
megged by Lewis Collins.
by Vincent Fennelly ond
Paramount
Comedian CHESTER CLUTE was inked for the cost
of "Scared Stiff," the current Dean Mart in- Jerry
Lewis topliner, being produced
megged by George Marshall.
by Hoi Wall is and
EDDIE ALBERT is en route to Italy for a top role
with Gregory Peck and Audrey Hepburn in Producer-
Director William Wyler's "Roman Holidoy."
RKO Radio
The stars of "Split Second," suspense drama which
Edmund Grainger is producing, will be JANE RUSSELL
and VICTOR MATURE.
Set for the mole leads in "The Difference," a
Filmokers production, were FRANK LOVEJOY, ED-
MOND O'BRIEN and WILLIAM TALMAN. The action
melodroma will be produced by Collier Young,
ROBERT MITCHUM was set to star with Jean
Simmons in "Murder," for which MONA FREEMAN
also was booked for a top role. The mystery drama
will be produced by Robert Sparks.
British stage and screen actor TORIN THATCHER
was cost as Buccaneer Henry Morgan in "Blockbeord
the Pirate."
Republic
Added to the cast of "Fair Wind to Java," starring
Fred MocMurray and Vera Ralston, were JOHN RUS-
SELL and VICTOR McLAGLEN. The maritime adventure
drama will be produced and directed in Trucolor
by Joseph Kone. ROBERT DOUGLAS will portray the
heovy.
EVE ARDEN ond WILLIAM DEMAREST will lend
comedy support to "The Lady Wonts Mink." Producer-
Director William A. Setter inked HOPE EMERSON for
a charocter lead in the Trucolor comedy starring
Ruth Hussey and Dennis O'Keefe.
20th Century-Fox
CORINNE CALVET and PENNY EDWARDS snagged
the top femme roles opposite Rory Calhoun and
Cameron Mitchell in Producer Andre Hakim's upcoming
Technicolor western, "Powder River," to be directed
by Louis King.
Universal-International
Assigned a feotured role in Producer Aaron Rosenberg's
Technicolor western, "Roughshod," was MARY
CASTLE, new controctee. With Nothon Juron megging,
the film stars Audie Murphy and Susan Cabot.
Set for o top character role in "Desert Legion,"
Technicolor action dromo starring Alan Lodd and
Arlene Dahl, was AKIM TAMIROFF. The French
Foreign Legion story is being produced by Ted Richmond
and megged by Joseph Pevney.
Cast OS o tedskin in "Seminole," the Technicolor
western stornng Rock Hudson and Borboro Hole, wos
HUGH O'BRIAN. Budd Boetficher directs the Howard
Christie production.
CAROLE MATHEWS was togged for a featured
port in the Don Doiley storrer, "The Great Companions,"
which is being produced in Technicolor by Albert
J. Cohen, with Douglas Sirk os the megophonist.
A character role in "Mississippi Gambler" wos
handed PAUL CAVANAGH. The Ted Richmond production,
which Rudolph Mote is directing, stars
1 yrone Power.
Warners
After nearly four years with the studio, actor
DAVID BRIAN asked for and received a release
from the balance of his term ticket. He plans to freelonce
in films and TV and on the stage.
Handed choracter roles in "Big Jim McLoin" were
SARAH PADDEN and PAUL HURST. The outdoor
action dromo, being directed by Edword Ludwig, stors
John Wayne, who also produces with Robert Fellows.
Next starring assignment for DENNIS MORGAN is
"Cottle Town," upcoming western to be produced
by Bryan Foy.
VIRGINIA GIBSON and SHELDON LEONARD were
cost in "Stop, You're Killing Me," the gangster comedy
which Roy Del Ruth will direct. Topliners in the
Louis F. Edelmon production ore Broderick Crowford
ond Claire Trevor. Cast in the film was HENRY
MORGAN.
Scripters
Columbia
"El Alamein," a story of the North African campaign
in World Wor II, is being developed by HER-
BERT PURDUM for the Robert Cohn production unit.
Paramount
Producer Not Holt's Technicolor western, "Pony
Express," is being given a final polish by CHARLES
MARQUIS WARREN.
RKO Radio
HARRY BROWN Is doing o polish job on Producer
Edmund Grainger's "Split Second."
20th Century-Fox
Screen treatment of "Solstice," a western novelette
by Jock Schoeffer, is being penned by JESSE L.
LASKY JR.
"The Number," a play by Arthur P. Corter, is
being screentreoted by HERMAN MANKIEWICZ. It
will star Shelley Winters and Richard Widmork as a
Jules Schermer production.
Warners
"Cattle Town," upcoming Dennis Morgan storrer,
is being penned by TOM BLACKBURN for Producer
Bryan Foy.
Producer Milton Sperling of United States Pictures
signed WALTER NEWMAN to develop "Paris After
Dark," o Technicolor musical, from on original idea
by Sperling. He plans to moke it this year, with
portions to be shot in the French capital this foil.
Story Buys
Columbia
"Wood Hawk," o historical western by Leo Katcher,
was added to the studio's production slate for filming
later this year. The yorn concerns the early
history of the army medical corps.
Technically
HAL MOHR will
Wedding."
Independent
Producer Aubrey Schenck added "The Lion ond
the Fox," an outdoor action drama by Thomas Mc-
Gowon and Len Simpson, to his upcoming slate.
Metro
"Snips and Snails," a romantic comedy by Louise
Baker which is to be serialized in the Ladies' Home
Journal, was purchased and handed to Sidney Franklin
to produce.
Paramount
Screen rights were acquired to "Lo Cuisine des
Anges," a French comedy by Albert Husson, currently
playing on the Parisian stage. Locoled on
Devil's Island, the opus deals with three convicts
who act as the guardian angels of a beautiful girl.
Columbia
photograph "The
Monogram
Member of
the
Metro
Crew ossembled for "Sombrero" includes ARVID
GRIFFIN OS ossistont director and DANIEL CATHCART
OS ort director.
Named unit manager on "Riptide" wos DAVE
FRIEDMAN.
HUGH BOSWELL was set as unit monoger and
JACK GREENWOOD as assistant director on "My
Mother and Mr. McChesney."
LEO VASIAN is the art director and SID SIDMAN
the assistant director on "A Steak for Connie."
"Bottle Zone" is being photogrophed by ERNEST
.
48 BOXOFFICE June 21, 1952

I
"The
,
OBZINA
MILLER, with other crew members inciudtng HENRY
HARTMAN, assistant director; DAVID MILTON, ort
director, and LEON CHARLES, dialog director.
Crew assembled for "Hired Guns" includes MEL
SHYER, assistont director; ERNEST MILLER, cameraman,
and STANLEY PRICE, dialog director.
RKO Radio
HARRY WILD IS photographing "The Murder,"
with FRED FLECK as assistant director and CARROLL
CLARK as art director.
Set as technical adviser on Producer Edmund
Grainger's "Blackboard the Pirate" wos COMM. K.
D. JAIN MURRAY, retired British novo! officer.
Republic
Lady Wonts Mink" is being photographed by
! REGGIE LANNING, with LEE LUKATHER as ossistont
director, ROY WADE as unit manager and MARTIN
as art director.
Warners
SHERRY SHOURDS will be the unit monoger on
Transotlantic Productions' "I Confess."
Title
Changes
Columbia
"The Dirty Dozen" to EIGHT IRON MEN.
Independent
"Lions of Gulu" {Arch Oboler Production) to
BWAANA DEVIL.
Metro
"Mister Congressrr^an " to WASHINGTON STORY.
RKO Radio
"The Cook Story" (Filmokcrs) to THE DIFFERENCE.
Republic
"Minnesota" to WOMAN IN THE WILDERNESS.
20th Century-Fox
"Treasure of the Golden Condor" to THE GOLDEN
CONDOR.
"Big Man" to TOP MAN.
Pakistan Envoy and Party
Guests of Frank Freeman
HOLLYWOOD—Major studio executives
and stars were among those in attendance
when Y. Prank Freeman, Paramount vicepresident
and chairman of the board of the
Ass'n of Motion Picture Producers, hosted
Pakistan's envoy to the U.S., His Excellency
Mohammed Ali, at a luncheon Tuesday (17">.
The ambassador's party included Begum Mohammed
Ali. their two sons and Lauri Shaffi,
Pakistan consul-general in New York:
Suyud Ahmad, press attache at the Pakistan
embassy in Washington: Jessie McKenzie,
secretary to the diplomat: and E. Prances
Stockman, executive assistant to the Pakistan
consul-general in San Pi-ancisco.
Ambassador Ali praised U.S.-made motion
pictures as a "major factor in helping
to maintain freedom throughout most of
the world," and presented a scroll honoring
American films to Freeman, who accepted
on behalf of the industry.
Stage Fund-Raising Ball
HOLL"X^WOOD — Tunesmith Jimmy Mc-
Hugh's polio foundation staged a "Tin Pan
Alley" fund-raising ball Friday (20) at the
Bel-Air Bay club, the proceeds from which
were earmarked for the purchase of more
respirators for the Los Angeles county hospital.
Actress-singer Constance Moore was
the mistress of ceremonies.
Publicists Pick Thomas
HOLLYWOOI>—Succeeding Kenneth Carter,
Danny Thomas was named president of
the Publicists Guild for the coming year. The
voting, by mail ballot, also found Roy Craft
elected vice-president, with Homer Davies going
in as treasurer and Patricia McDermott
Barnes as secretary.
EORGE LAIT'S Columbia cumpaiiologists
ballyhooed the deal a.s "a precedent-shattering
contract— the first
III
ever .signed between a national advertiser
and major Hollywood studio for the production
of motion pictures specifically for television—was
announced ... by the Ford Motor
Co. and Columbia Pictures."
Here, for once, was a bit of blurbery that
measured up to its superlative claims. Coluipbia's
commitment, and the studio's forthright
announcement thereof, was not only
"precedent-shattering" on .several counts
but it is freighted with significances, the development
of which ea.sily could precipitate
vast changes on the Hollywood .scene as
concerns the making of motion pictures,
principally for telecasting and. ultimately,
for theatrical consumption.
The pact, arranged through the J. Walter
Thompson advertising agency, calls for the
immediate launching of production of 39
half-hour plays, which will be telecast on a
weekly basis, beginning next fall, over NBC's
video outlets. According to Lait's communique,
the films will employ established thespians,
directors and writers, and a Columbia
spokesman sub.sequently amplified upon the
original disclosure of the TV venture by pointing
out that the film company is leasing, not
selling, the subjects to Ford. Hence the rights
thereto will revert to Columbia after the
original agreement expires, and the studio
can then negotiate new video deals for the
series.
That Columbia has its toe in the television
door was no revelation. In broadca-sting the
deal with Ford, the studio declared that "the
plays are to be made by Columbia's television
subsidiary. Screen Gems, Inc will be
produced by Jules Bricken of Screen Gems,
and will be filmed at Columbia's studio in
Hollywood."
There are several other companies
notably Universal-International. Republic.
Monogram and Lippert—whose plans for video
production have been comparably publicized.
In most ca.ses, however, such disclosures have
been somewhat on the ambiguous or hushhush
side, with accent on the angle that
video activities would be carried forward by
subsidiary organizations and would be completely
divorced from the studios' manufacture
of celluloid for established distribution.
At the same time, the film capital has been
loaded to the gunwales with rumors that
every other studio has perfected plans for
similar procedure when their respective
brass hats decided the time is propitious.
All in all, it's been pretty much an effort—
and a ludicrously transparent one— to tote
water on both hips with a minimum of antagonizing
of those elements in the exhibition
field to whom television is still an unmentionable,
red-flag word.
The Columbia announcement is the first to
come from a major filmmaker which .so unequivocably
tied in TV plans with the studio
itself. Resultantly it is praiseworthy for its
honest approEich.
To those scores of small independent companies
that have, during the past few years.
.sprung Into being for the sole purjxjse of producing
films for exclusive utilization by video,
to the men who organized these outfits, and
to their employes—most of whom were at one
time on Hollywood studio payrolls, some In
top-bracket Jobs—news of the Ford-Columbia
deal should give pau.se for thought. It could
well be the first bell In the death toll of such
organizations.
If the big national merchandl.sers and their
respective advertising agencies find that they
can purcha.se their television subjects from
major studios—with all of their superior
physical facilities; their established and
vastly larger personnel, technical, creative
and thesplan—at the same, or lower, costs as
from the small, newcomer independents, it
seems inescapably obvious that the majors
will be given preference. And It ap|i>ears
equally apparent that those majors, because
of their fixed overhead operating expenses,
many of which must be met whether the studio
is working to capacity or not, should be
able to undersell the little outfits.
Should the manufacture of advertisingsponsored
television films find its way largely
into the hands of the major studios, it might
be beneficial to those who exhibit motion pictures
in theatres. If a sizable portion of the
above-mentioned, established overhead could
be absorbed by video production, the majors
would be in a position to make their longer
and better features for theatrical distribution
on lower budgets—without sacrifice of quality—and
with resultant reduction of film
rentals.
Indeed, then, the Ford-Columbia deal is
"precedent-shattering." To whom the new
precedents will prove meat and to whom
poison, the next year should reveal.
KING OF BEASTS DEPARTMENT
(Cinemania Division)
Warners had its "The Lion and the Horse,"
RKO Radio readying for relea.se the Gabriel
Pascal production of George Bernard Shaw's
"Androcles and the Lion," and "The Lion
and the Fox" is being planned as an independent
venture by .Aubrey Schonck.
Despite which valiant try, the wolves will
continue to get top billing in Hollywood.
Casting notes: Sterling Hayden. who recently
was a-ssociated in the building of "The
Denver & Rio Grande" for Nat Holt, was
signed to build "Kansas Pacific" for Allied
Artists.
Suggested theme song for Hayden: "I've
Been Working on the Railroad."
"GOETZ WILL ENTER
FINANCING BUSINESS"
—Tradepaper Headline.
Them who has, Goetz.
Max Steiner is WTiting the musical score
for Warners' "Springfield Rifle."
He should get a bang out of that.
BOXOFFICE June 21, 1952 49

^attcUm ^e^K^
By JOHN SULLIVAN
A MERICAN PRODUCERS making
historical
subjects in Britain usually invite the
wrath of the critics. More often than not
the dialog Is full of Americanisms that cause
the press and public alike to writhe in their
seats with embarrassment.
It is a pleasure, therefore, to record that
the popular newspapers are in agreement
that MGM has produced a very fine film in
their version of Sir Walter Scott's novel
"Ivanhoe." which was produced at its Elstree
studios and shown at a royal premiere last
week at the Empire Theatre in the presence
of the Duke of Edinburgh.
Reg Whitley of the Daily Mirror carries
the headline "Great Scott—what a thrill"
and goes on to say "What a surprise! The
new Anglo-American production Tvanhoe,'
which I expected to be a travesty of a picture,
turns out to be in the 'Quo Vadis' cla.ss
for spectacle and way above it for acting.
In fact, this blend of hokum and history,
based on the Scott novel, is the finest color
costume film to come out of any British—or
Hollywood—studio. Which is a fine tribute
to the Elstree technicians who shot this
film in the worst possible weather."
The Daily Express, which is not noticeably
kind to films as a rule, titled David Lewin's
review "Ivanhokum? But it's fun" and
Lewin's opening paragraphs began:
"The Duke of Edinburgh spent last evening
at the pictures. If he enjoyed the film
as much as I did he would have given an
enthusiastic account when he returned to the
queen at the palace. 'Ivanhoe,' the film he
saw at its world premiere, is a glorious colored
slice of English knighthood and chivalry
—bound together by a director who knows
every trick.
"It seems that MGM has a big winner and
with the sendoff of good notices and, more
particularly, a royal premiere, a picture which
will do the industry a power of good."
IT WAS A GOOD WEEK for new films as
another opened its run at the Carlton on
the same day as "Ivanhoe." This was Korda's
new offering, "Who Goes There," which was
produced and directed by Anthony Klmmins
from John Dighton's play of the same name.
The stars are Valerie Hobson, Nigel Patrick
and Peggy Cummins and the feature players
include A. E. Matthews and George Cole.
"Who Goes There" also has a royal flavor
since it is set in one of the "grace and favor"
houses in the courtyard of St. James Palace.
These houses are owned by the queen and
Tenf 2b Golf Tourney
Friday at Los Angeles
Los Angeles—The third annual dinner
will be staged Thursday (26) by Variety
Tent 25 of Southern California at the
Ambassador hotel, with O. N. Srere in
charge of arrangements. Preceding the
dinner Lloyd Ownbey, vice-president of
National Theatre Supply, will be host at
a cocktail party. On the following day
Tent 25's annual golf tournament will
take place at the Lakeside Country club.
given by her, rent free, to generals, diplomats
and others who have been of service to the
throne and who are still employed in one
or other of the heraldic offices. The brigade
of guards Ls charged with the duty of providing
sentries for the palace and the changing
of the guard is one of the sights of London.
In "Who Goes There" a young guardsman
(Cole) is on duty outside the house of General
Sir Hubert Cornwall (Matthews), a retired
general who is the assistant gold stick in
her majesty's household. His fiancee comes
over from Ireland to plead with him when he
breaks off their engagement and sprains her
ankle when chasing him up and down his
beat. Knowing the house is empty the guardsman
takes her in through the lobby door and
props her into a chair. Since this is a farce,
what more natural thing could happen than
that the son of the general comes home unexpectedly
and finds her there and falls in
love with her? And what more natural, too,
than that the guardsman has broken off his
engagement because he has fallen hopelessly
in love with the general's daughter who is,
in turn, engaged to the guardsman's command
officer?
A light piece, obviously, but one of the funniest
films seen in this country for years.
Its stage origin is obvious throughout but the
dialog is witty, crisp and to the point. It is
distinguished by some brilliant light comedy
acting from Patrick, Miss Hobson and Matthews
and a delightful performance as the
Irish chambermaid by Miss Cummings. It
pokes gentle fun at the brigade of guards,
but wisely includes a great deal of the
pageantry surrounding the palace. This one
is a winner for England and a certain bet
for the better class houses in the U.S.
* * *
JACK L. WARNER, vice-president of Warner
Bros., was honored last week by a complimentary
lunch at the Dorchester hotel
which was organized by the British Film Producers
Ass'n as a tribute to a man they consider
one of the great pioneers of the film
production industry. Although organized by
the producers, the lunch was attended by
representatives of every branch of the industry,
exhibitors, distributors and officials
from the many government departments
which have dealings with the industry.
Major R. P. Baker of Ealing Studios, the
BFPA president, introduced Warner in a
jocular speech. Mentioning that, among
other distinguished guests, there were representatives
present of the Bank of England
and the Bank of America he claimed that it
was fitting that these gentlemen of finance
were present since Warner and his company
were "the inventors of the overdraft in the
film industry."
In his response to the toast, Warner recalled
his earliest visit to England. "Twentyfive
years ago," he said, "we were engaged on
a dubious experiment which was doomed to
less than 90 days of existence, even if we
could make it work. So said the wise men. A
year later we introduced the public to sound
from the screen and the wise men gave Warner
Bros, and Vitaphone very little time.
Fortunately for all of us, they were wrong,
just as wrong as those who today relax their
DUKE ATTENDS PREMIERE — Top
photo shows the Duke of Edinburgh
shaking hands with Sam Eckman, managing
director of England, at the world
premiere of "Ivanhoe" at the Empire
Theatre in London. On the right is Dave
Griffiths, chief barker of the Variety
Club of Great Britain, Tent 36. The
crowd outside of the theatre is pictured
in the bottom photo.
efforts and resign themselves to defeatism
and fear of experiment.
"I remember very well the enthusiasm generated
here in London in February 1928 when
my brother and I brought over 'The Jazz
Singer.' We staged our presentation at the
London Hippodrome. It was a smashing success,
and a revolution in the art of presenting
motion pictures was accomplished. If anything,
your industry here gave us more encouragement
than our own. We learned then
that our future was tied up with you who
had given us the encouragement to go on."
It was after that experience, Warner went
on, that his company decided to become affiliated
with the Associated British Kcture Corp.
and that association has continued ever since.
The primary object of his present visit was
to inaugurate preparation for several more
films to be made at ABPC's Elstree studios.
The first of these, "The Master of Ballantrae,"
was to start almost immediately with
Errol Flynn in the title role and the second,
"His Majesty O'Keefe," would go into production
in July.
Fishes Regain Clovis Ownership
SAN FRANCISCO—Mr. and Mrs. Bradley
Fish, former owners of the Clovis Theatre,
Clovis, have regained ownership of the
house. Barney Gurnette sold the Clovis to
the Fishes for an undisclosed sum. J. D.
Arakelian, local theatre broker, handled the
transaction.
50 BOXOFFICE June 21. 1952

U-L Press to Alaska
For 'World' Premiere
HOLLYWOOD—Not since the days of
World War II has so extensive a premiere
junket Involving members of the armed
forces been undertaken as the Universalsponsored
trek to Alaska and the Aleutians
on behalf of "The World in His Arms." Two
military transports carried newspaper and
magazine writers, stars and featured players
and military brass from here to the northern
outpost to participate in the picture's world
premiere Thursday (19i at the Elmendorf
air force base, near Anchorage, and the civilian
debut of the Gregory Peck-Ann Blyth
starrer the following day in Anchorage.
Subsequently the Technicolor adventureromance
was slated for screenings at eight
other military installations in the Alaskan-
Aleutian territory. Miss Blyth headed a
troupe of personalities which was to present
hour-long stage shows in connection with each
of the showings.
Placed in charge of the junket were Col.
Joseph F. Goetz, chief of the armed forces
professional entertainment branch of the adjutant-general's
office, and Lieut. -Comdr.
Duane Duke, navy. U-I recruited press representatives
from such major cities as New
York, Dallas, Denver, Detroit. Houston, Los
Angeles, Milwaukee, Minneapolis, Philadelphia,
Pitt-sburgh, Salt Lake City, Seattle, Toledo
and Vancouver, as well as newsmen attached
to radio networks, the wire services
and national magazines.
Most of the correspondents will return here
Sunday (29), but the players will stop off in
Seattle. Portland and San Francisco to ballyhoo
openings of "Arms" in those cities on
July 1, 2 and 4, respectively.
* * *
Exploitation on a gargantuan scale is being
mapped by Warners for its upcoming world
premiere, early next month, of "The Story
of Will Rogers" at the Warner Beverly Theatre
in Beverly Hills. One eye-catching display
will be a 50-foot figure of Will Rogers
jr., who portrays his famous father in the
Technicolor feature, and which cutout will
adorn the showcase during the picture's run.
Produced by Robert Arthur and dii-ected by
Michael Curtiz,
stars
Jane Wyman.
* « «
the biographical subject also
With proceeds going into the coffers of the
School for Nursery Years, "Navajo," the semidocumentary
subject produced by Hall Bartlett
and being released by Lippert Pictures,
was to be given a benefit showing Saturday
(21) at the Carthay Circle Theatre. Bartlett
was slated to make a stage appearance.
« • •
With film leaders, civic and business leaders
among the first-nighters. Warners' "The
Story of Will Rogers" has been set for its
world premiere at the Warner Beverly Hills
Theatre in July. Directed by Michael Curtiz
and produced by Robert Arthur, the biographical
subject has Will Rogers jr. portraying
his famous father. It Is in Technicolor.
* • «
"Faithful City," first Engli.sh-language feature
to be produced entirely in Israel, was
given its western premiere Thursday (19i
at the Esquire Theatre. Attending the debut
of the RKO release were Josef Leytes, who
produced and directed, and Dina Peskin and
Didi Ramati, w'ho have two of the top roles.
West: Here for studio conferences with
Walt DLsney and other members of his we.st
coast staff are eastern executives of the organization
including Leo P. Samuels. Irving
H. Ludwig and Charles Levy, of the Disney
distribution department; Frank Walkhelm,
eastern general counsel; and Vincent Jefferds,
Chester Feitel and Lou Lipsi, all of
Disney's New York office.
• • •
West: Barney Bri-skin, vice-president and
general manager of Sol Lesser Productions,
was due in after a two-month vacation trip
to Europe and England.
• • •
West: Arthur Freed, MGM producer, was
back at his studio desk after a five-week
stay in London and Paris, arranging for
overseas filming of two upcoming musicals.
He was accompanied by Johnny Green, the
studio's musical director.
* * *
West: Darryl P. Zanuck, 20th Century-Fox
vice-president in charge of production, returned
to his studio tasks after a six-week
business-vacation trip to Europe. Upon his
arrival here. Zanuck reiterated his recent
statements in New York concerning the company's
picture-making plans for the future,
which emphasized concentration upon "major
subjects" and the elimination of lowbudget
product.
* * *
West: Joseph Hazen, partner of Hal Wallis
in the independent production unit which
releases through Paramount, checked in
from New York for conferences with Wallis.
• * •
West: Robert L. Lippert, president of Lippert
Pictures, flew in from Dallas, where he
attended the recent Texas COMPO parleys.
* « *
West : Samuel Goldwyn and his wife started
a two-week vacation in Hawaii.
* * •
West: Arthur Hornblow jr., MGM producer,
returned by air from a three-week
stay in New York, scouting locations for his
next assignment.
• • *
West: Al Horwits, U-I studio publicity director,
returned from a two-week business
trek to New York, where he huddled with
home office executives on campaigns being
drafted for forthcoming releases.
Los Angeles Row Club
Elects Stan Lefcourt
LOS ANGELES—First permanent officers
and committee chairmen have been elected by
the Filmrow club, with Stan Lefcourt, United
Artists sales manager, named to the presidency.
Others selected: Izzy Berman, Eiastland
circuit, and Cliff Harris. Monogram
salesman, vice-presidents; Sol Mahler. Vinnicof
circuit, executive secretary: Milt Frankel.
Warner booker, treasurer; Fred Greenberg.
Warner manager, chairman of the welfare
committee; Iris Ro.ss, MGM clerk, public relations,
and Bill Evidon, Columbia office
manager, sergeant at arms.
Liberty Story Rights
Acquired ior Video
HOLL'V'WOOl>-Itt preMiitUiK what l.s probably
the largest accumulation of story material
yet to be corralled by the plot-hungry
video market, rights to all material published
In Liberty magazine from 1924 to 1950 have
been acquired by Motion Pictures for Television,
whose west coast repre.sentatlve Is
Lew Kerner. The properties, including .short
stories, articles and .serials, will be made
available for sale or license, Individually or
In quantity, for reprint, theatrical film production
and/or TV.
• • •
Gene Autry's Flying A Productloas began
filming Monday (16), on location at Pioneertown,
four more half-hour video westerns
starring Autry and being produced and directed,
respectively, by Lou Gray and George
Archainbaud. In consecutive shooting order,
the titles are "Ghost Mountain," "Dry Gulch
at Devil's Elbow," "Hold Up" and "Hoodoo
Canyon."
• • •
West coast headquarters are being established
at RKO Pathe studios in Culver City
for Major Television Productions, Inc., the
TV unit controlled by Sol Le.sser and headed
by Irving Le.s.ser and Seymour Poe, hLs executive
aides. Here to open the offices is Maurie
Gresham, the video firm's general manager,
who will also set up regional sales branches
in Chicago and Atlanta.
• • •
Already active in the theatrical film field
through his independent unit, Fidelity Pictures,
Howard WeLsch is branching out into
video on a large scale through the acquisition
of TV rights to some 8,000 articles and
short stories by the late Damon Runyon.
From them Welsch plans an initial .series of
39 half-hour subjects, "The Damon Runyon
Playhouse," on which camera work is slated
to begin in August.
Under terms of the deal, made through the
William Morris agency, that organization has
agreed to supply stars and featured players
whose studio contracts do not forbid TV appearances.
Persistency Gets Theatres
Lower Newspaper Ad Rate
SAN MATEO, CALIF.—The theatre advertising
rate in the San Mateo Times has been
lowered due to the persistent demands of Hal
Neides, purchasing agent for the Blumenfeld
Theatres. His efforts resulted in the rate
being changed from the amusement classification
to retail display.
About a year ago when Neides received no-
of a third increase for amusement adver-
tice
tising in the Times he requested a change to
the retail classification. After several attempts
via letters and personal calls, Neides
finally wrote directly to the president and
publisher, who answered that he wanted to
work with Neides and the film industry as
much as possible. As a result, theatre advertising
was removed from the special amusement
cla.ssification and placed in the retail
display category.
Neides backed up his arguments to the
Times with clippings from BOXOFFICE to
show what is being done in other communities
In the way of cooperation between the
theatres and the local newspapers.
: BOXOFFICE :: June 21, 1952 51

. . Universal
. . Oscar
SEATTLE
pd Johnson is completing a 600-car drlve-in
in Spokane, slated to open June 25. National
Theatre Supply Is InstallinR the equipment
. . . Elderly dads got a breaic Father's
day when all Evergreen theatres offered free
admission to all fathers over 60 years of age
. . Miriam Dickey of the Lsithrop circuit
has returned to Alaska.
. . Capt. Robert Ander-
Ed Cniea, Monogram manager, reported
good business for "Wild Stallion," playing
at the Coliseum here, and in Spokane, where
it was held over for a second week at the
Granada . . . Sam Siegel. Columbia exploiteer,
returned from a tour of Montana with
the stars of "Montana Territory" . . . Jack
Engerman, Lippert manager, was back in
town after a conference in San Prartcisco
with Robert Lippert .
SPtCiM|RAIlER$lFllMACK
iQUALITY&QUKK
Yov can otwayi r«ly on Fllmack
to put 'r«el' Showmanship opp*al
In your Spoclal Trallors.^
CHICAGO, 1327 S. Wabash • NEW YORK. 630 NinthA*
ARIZONA DRIVE-IN
COMPLETELY MODERN, finest
new
equipment, concessions.
Controls trade center for 35,000 people.
Nearest drive-in 125 miles. No TV.
$30,000 profit 1952 readily shown.
More if worked.
Includes 20 acres; $92,500. $50,000
down, bolance 5 years, 5 per cent.
No agents, "prospectors."
BOXOFFICE, 4761
825 Von Brunt Blvd., Kansas City, Mo.
son of the air force, former city manager of
John Hamrick's Portland theatres, visited
friends here. He is stationed in Alaska.
Bob Walker. Monogram salesman, was in
the Yakima valley . . . Mike Powers, eastern
Washington salesman for 20th-Fox, was in
from Spokane ... A new employe at Columbia
i.s Beverly Gracy. who will be secretary
to Manager Neil Walton . Chiniquy,
manager of the local National Theatre
Supply office, attended the managers meeting
in New York publicist Lou
.
Greenspan was here ai-ranging for the world
premiere of "World in His Arms" at the
Orpheum July 1.
The Row vacation list grows with more and
more workers heading south and east, or
just staying home. Those now on vacation
include Bliss Stansbury, Republic cashier;
Sally Wyatt, Universal inspector; Butch
Leonard, UPA salesman, to Reno and Las
Vegas; Ruth Studdert, booker and stenographer
at Paramount to Los Angeles; Buddy
Shadoan, picture reporter at Paramount;
Helen Reynolds, secretary at Saffle's Theatre
Service; Gus Gustafson, Monogram shipper;
Hai-ry Lewis, Lippert salesman off to L. A.;
Hal Boehme. salesman for Favorite Films of
California, to Montana; Chris Paulson,
Alaska theatre owner, off to Denmark with
his family for a two month trip.
Back from vacations were D. O. Selby,
B. F, Sheared Co.; Sarah Eldredge and Erna
Masterson, U-I, and Glen Haviland, salesman
for 20th-Fox.
On the Row were Howard McGhee, Midstate
Amusement, Walla Walla; Mike Barovic,
Puyallup and Sumner; Walter Coy, White
Center; Corbin Ball, John Lee Theatres;
Eddie Snow, Mount Vernon; Keith Beckwith.
North Bend; Ernie Thompson, Port
Townsend; Gus Graff, Shelton, and Junior
Mercy, Yakima.
Improves Alaska Projection
PETERSBURG, ALASKA—Manager James
O'Hare of the Coliseum Theatre has installed
new projection equipment and a
beaded screen.
LOS ANGELES
TXrith Columbia's Around the World sales
drive drawing to its conclusion (June 26)
Wayne Ball, local manager, was clinging to
first place among branch personnel, while
the exchange itself was In second spot just
behind Dallas. Wayne already is looking
forward to the trip to Rome which will be
the grand ' prize for the winning manager,
while the exchange staff will share in a bonus
award . . . Lloyd Ownbey, National Theatre
Supply vice-president and western divi.sion
chief, left for New York to attend a division
managers meeting.
. . .
Sam Berger of the Berger Electric Co. was
married in Chicago Tuesday (10) to the former
Dorothy Martin. They're setting up
housekeeping here . . . Jack Katz is the
new booker at United Artists, succeeding Phil
Mr. and Mrs. John
Fineberg, resigned . . .
Lawrence, of the Lawrence Amusement Co.,
an independent exchange in Nashville, visited
Dan Sonney of the Sonney Amusement Co.
Floyd Lewis, independent distributor,
appointed Pat O'Sullivan to handle a midnight
horror stage show unit.
On vacation were Ben Sachey, Columbia
booker; Art Sanborn jr., El Monte Theatre,
lolling on the sands at Laguna Beach; and
Charlene Parham, Warner cashier . . . Meantime
the holiday was over for Marty Solomon,
Monogram sales manager; Jack Beatie,
Wai-ner shipping clerk, who vacationed in
New York,
the PBX
and
in the
Marge
Warner
Scott,
office
who operates
. . . George
•
A. Smith, Paramount's western division manager,
headed for Salt Lake City for huddles
with Frank H. Smith, branch chief there.
Returning from Detroit, where he checked
over his business interests in that city, was
Alex Schreiber, owner of the Paradise Theatre
in Westchester . . . Booking-buying
visitors included Moses Hernandez, Royal
Theatre, Guadalupe; Bob Dunnegan, up from
Blythe; and George Diamos II, of the Diamos
circuit in Tucson.
. . .
Mrs. Bill Wall, wife of the 20th-Fox salesman,
and her mother (who is 79) — planed
out for Europe on a two-week holiday
Al Boodman, Columbia salesman, checked in
from a swing around the San Diego-Imperial
Valley territory . . . Herb Turpie, Manley
western chief, headed for Albuquerque and
Santa Fe. In the latter he was to attend
the
New Mexico Theatre Owners Ass'n convention.
Turpie will meet B. J. McKenna,
Manley general manager, and Ardie Beery,
Rocky Mountain district head, in Santa Fe.
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From down Arizona way comes word that
J. W. Barton has sold his Senator Drive-In
in Prescott to W. L. Weir, formerly of Victoria,
B. C. Barton, who built the ozoner
two years ago, is going into the air conditioning
and refrigeration business. It is
Weir's first ventiu'e into exhibition.
William Pawley Dies, 47
NEW YORK—Body of William Pawley, 47,
who played supporting roles in more than a
hundred pictures, was flown June 17 to Kansas
City, Mo., for burial. Pawley died June 15
at the Jane West hotel. West street. His last
recorded screen part was in "Time to Kill,"
1942.
. 'lilt
52 BOXOFFICE June 21, 1952

. . . Robert
. . . Don
. . Exhibitors
'Beacon' Gives LA 130;
'Suit' Holdover Good
LOS ANGELES—Hot weathor whicli
lured
AngelenoK to beaches and mountains—or
the comforts of their own bark yards— threw
a crimp into first run takes, which were generally
mild. Tlie only bright spots were a
dualer, "Walk East on Beacon" and "Montana
Territory," which finished a first week
with 130 per cent, and the satisfying 125 per
cent chalked up by "The Man in the White
Suit" in its third stanza,
(Average Is 100)
Chinese, Los Angeles, Loyola, Uptown The
African Queen (UA), Royal Jaurney (UA),
2nd wk 75
Downtown Paramount, Hawaii Walk Eost on
Beacon (Col); Montana Territory (Col) 130
Egyptian, State Skirts Ahoy! (M(jM) Glory
Alley (MGM), 2nd wk 100
Fine Arts The Man in the White Suit (U-l),
3rd wk 125
Four Star Encore tPara), 7thi wk 75
Fox Wilstiire Ivory Hunter (U-l), advanced
prices, 4th wk 60
Globe, Ins, El Rey Odd Man Out (Realart);
Black Narcissus (Realart), reissues 70
Hollywood Paramount, United Artists, Ritz
Scarlet Angel (U-l); Just Across the Street
lU-l) 90
Orpheum, Vogue 19 Elevodo Street (Para);
Gold Raiders (UA) 85
Pontages, Hillstreet Closh by Night (RKO);
Leave It to the Morines (LP), 2nd wk 100
Warners Downtown, Hollywood, Wiltern
3 for Bedroom C (WB) 90
'World,' 'Skirts' Holdovers
Beat Seattle Newcomers
SEATTLE—Tlie second week of "Strange
World" was an exception to the generally
low grosses last week. Its holdover merited
140 per cent after its sensational 200 the
week before. Another exception—the only
other one—was the second stanza of "Skirts
Ahoy!" and "When in Rome," which registered
130 in Its holdover.
Blue Mouse About Face (WB), 2nd wk 60
Coliseum The Atomic City (Para); African
Treasure (Mono) 90
Fifth Avenue Walk East on Beacon (Col) 100
Liberty The Girl in White (MGM) 90
Music Box Strange World (UA), 2nd wk 140
Music Hall Skirts Ahoy! (MGM); When in Rome
(MGM), 2nd wk 1 30
Orpheum Carson City (WB); The Lion and the
Horse (WB) 80
Poramount The Holf-Breed (RKO); The
Gunman (Mono) 85
'Skirts Ahoy!' Easy Winner
At 180 in San Francisco
SAN FRANCISCO—One at 180 per cent,
three at 100 and the rest under average was
the boxoffice pictiu-e last week. The big one
was "Skirts Ahoy!" in its opening at Loew's
Warfield.
Fox I Dream of Jeanie (Rep); Bol Taborin
(Rep) 80
Golden Gote—Clash by Night (RKO), 2nd wk 100
Loew's Warfield Skirts Ahoy! (MGM) 180
Orpheum California Conquest (Col); Blockmailed
(Bell) 100
Paramount Red Mountoin (Para), 2nd wk 100
St. Francis Walk East on Beacon (Col), 2nd wk. 90
United Artists Without Warning (UA); Confidence
Girl (UA) 95
Unusual Hot Weather
Hits Denver Business
DENVER—Business was 'way off, unusual
for this city, as the hottest weather of the
year drove people to outdoor spots.
Aladdin, Tabor, Webber Brave Worrior (Col);
Thief of Damascus (Col) 1 00
Denhom Anything Con Happen (Para) 90
Denver, Esquire About Face (WB); Kansas
Territory (Mono) 1 00
Orpheum The Holf-Breed (RKO); Rood
Agent (RKO) 70
Paramount Bronco Buster (U-l); From Bowery
to Broadwoy (5R) 100
Vogue The Magnet (U-l) 80
A RECORD HAUL—Sixteen (count 'cm) plump yellowtail comprised the catch
when a party of Los Angeles Filmrow folk packed rod and reel and headed for Baja,
California. Shown here with the evidence of their prowess, left to right: Daryll
Johnson, operator of the Reseda Theatre in Reseda and the Strand in Ocean Beach;
Mrs. Johnson: Mrs. Lloyd Ownbey, wife of the vice-president of National Theatre
Supply; Mrs. Herb Turpie, whose husband is western division munageT for Manley;
Turpie and Ownbey.
DENVER
Cteve Ward has resigned as salesman at
Paramount, and he and several associates
will build a drive-in near Silver City. N. M.
Herrell, formerly on Filmrow
here, now manager for United Films exchange
in Kansas City, is vacationing here,
in his home state . . . Tillie Chalk, office
manager for Paramount, slipped and sustained
a severe ankle sprain.
George F. DemlK), vice-president of National
Screen Service, stopped here for conferences
with Jim Parsons, manager. Dembo
was on his way to New York from the
COMPO meeting in Dallas. Bernie Wolf,
western division manager, was also in Denver
following the TOA New Mexico convention
in Santa Fe . . . Florence Colizzi, Monogram
cashier, is vacationing in Glenwood Springs
Hammer, Realart franchise owner,
reports fine business on the reissues of
"Fiankenstein" and "Dracula."
Shirley Downing, Paramount ledger clerk,
is vacationing in low-a and California . . .
Neal Beezley. of the Midway. Burlington,
and president of Allied Rocky Mountian Independent
Theatres, has entered the speedboat
field, and is entering various races . . .
Don Zonuba has closed the Erie, Erie. Colo.,
because of poor business, thus leaving the
town without a theatre.
John jr., and Gene Roberts are managing
the Valley Drive-In, Fort Morgan, for their
father during their summer vacation. The
father, John Roberts sr.. owns theatres at
Fort Morgan and Brush . .seen
on Filmrow' included John Murray, Springfield;
C. E. McLaughlin. Las Animas; Mr.
and Mi-s. Paul Heeny, Ki-errunling; Neal
Beezley, Burlington; Fred Anderson, Eaton;
Burl Lingle, Estancia, N. M.; Leonard Leigh,
Socorro, N. M.; Paul F. Cory, Basin. Wyo.;
Joe La Conte. Fort Collins; Glen B. Wittstruck,
Meeker, and Ray Borcherdt, Nucla.
F&M Suit Against UPT
Dismissed by U.S. Court
NEW YORK—The Fanchon & Marco triple
damage antitrust suit against United Paramount
Theatres over operation of the Paramount
Hollywood Theatre has been dismissed
by U.S. District Judge Vincent Leitiell.
The court held that the Hollywood Theatre
Corp. should not have been brought into the
case as the move had not been approved by
the board of directors. The court also ruled
that the transfer of 400 shares of class B
stock in Paramount Hollywood Theatre Corp.
to United Paramount Theatres was in compliance
with the antitrust decree.
East: Herbert J. Yates, Republic president,
left for New York on one of his periodic
business trips.
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BOXOFFICE June 21, 1952 53

Clarence
. . Howaid
. . Emil
New Mexico to Tighten
Front on Trade Problems
SANTA FE—Exhibitors representing 115
of the state's theati-es unified forces on trade
matters at the annual convention of the New
Mexico Theatre Owners here this week. In
both trade practice problems and legislation,
the theatremen are now ready to function on
a united front basis, Tom Ribble, the new
president, said.
Trade practices came into the association
discussions for the first time this year. Of
immediate concern was the use of competitive
bidding in Albuquerque, and the board of
directors will act as a committee to examine
bidding practices and determine what action,
if any. is taken on the matter.
Officers elected, in addition to Ribble, are
Russell Hardwick. Clovis. first vice-president;
Mrs. S. E. Allen. Lordsburg, second vice-
SAN FRANCISCO
producers Jules Levy and Arthur Gardner,
here for the world premiere of their
"Without Warning" at the United Artists
Theatre, announced that San Francisco would
be the shooting site of a picture to be filmed
this summer from Leslie T. White's novel
"Harness Bull." The picture will be made
under the banner of Sequoia P>roductions,
headed by Sol Lesser. "Harness Bull" is the
story of a San Francisco police captain's
dramatic capture of a bank robber and kidnaper.
Richard Conte, who stars in "The Fighter,"
which opened at the United Artists June 12,
appeared at the Youth Guidance center to
dedicate a Jack London book shelf. He also
made various radio and TV appearances. A
special screening was held for the Mexican
consul general and his staff, sports writers
and radio people. Anne Belfer, publicist of
North Coast Theatres; Murray Lafayette of
and Graham Kislingbury, NC
United Artists
district manager, participated in the promotional
campaign ... A beauty contest, with
lovelies from northern and southern Call-
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president; Boyd Scott. Roswell. secretarytreasurer.
Elected to the board are Floyd Beutler,
Taos; Nathan Greer, Santa Fe; Marlin Butler.
Albuquerque; Russell Allen. Farmington;
Frank Peloso, Albuquerque; Ed Kidwell, Roswell;
Mike Zalesney, Las Vegas, and John Bohannon.
Hatch.
The 1953 convention will be held in Albuquerque
and the first meeting of the board
of directors will be held in September.
Mike Simons. MGM's public relations expert,
spoke on advertising techniques and exploitation
ideas which exhibitors can use to
stimulate business. Other speakers included
Charles Gilmour of Gibraltar Theatres, Denver;
R. I. Payne of Theatre Enterprises, Dallas,
and George Murphy, MGM star.
fornia competing for top place, was held on
the stage of the Orpheum last week. The
audience acted as the judges.
The Balboa has announced a policy change
for the summer. Children under 12 accompanied
by a guardian will be admitted free.
The only exception will be on the special
Wednesday matinee being lined up for the
summer when a reduced admission will go
into effect . . . Daniel Lester Park, film producer
and drive-in owner, died of a heart
ailment in San Mateo. Park, prior to his
death, was producing a series of 52 film
shorts entitled "The Parade of Progress" . . .
New equipment has been installed at the
Blair Theatre, including a candy case, popcorn
machine and soft drink case. The Blairs,
owners of the theatre also announced that
major improvements will soon be made at
their recently acquired Ritz in Calistoga.
These are to include a new marquee, lighting
fixtures and screen.
The Santocono touch will be seen in the
Robert L. Lippert Craterian in Medford, Ore.
Remodeling at the Craterian includes tearing
out the inner and outer lobby, enlarging
the boxoffice, installing glass doors and a
new concession arrangement. A complete remodeling
job is being done by Santocono at
the Pine Cone Theatre, owned by Morris
Kemp . . . Mark Ailing, manager of the
Golden Gate Theatre here, is vacationing in
Denver. Mark hasn't been back to Denver
since he left seven years ago, when he was
manager of the Orpheum there . . . Harry
Farros and Ed Sonney are taking over the
Esquire Theatre in Oakland and will feature
screen burlesque.
Visitors to Filmrow included George Stam
of Antioch; A. Longtin, Oak Pai'k Theatre,
Sacramento; Johnny and Sal Enea of Airport
Auto Movies ; Wasserman,
Roxle; Henry Garcia and Paul Valverde,
Castroville Theatre; Harry Weaverling of
the Rio at Rodeo; Joseph Huff, Motor
Movies, Stockton, and Nate Krevitz, Californian
Theatre, Pittsburg.
J. E. Fredrich, Plaza Theatre, Salinas was
on the Row. Also doing a bit of booking
and buying was Bob Patton, Uptown, Sonora
. . . Agnes Cannon, Monogram cashier, was
vacationing at Lake Tahoe . Palermo,
Star Theatre, Stockton was town . . . Lester
iir
Blumberg, Principal theatres, was doing
some booking for the Tracy, Porterville . . .
Sid Weisbaum has taken over the buying
and booking for the Boyes, Boyes Springs,
and the Sebastiani in Sonoma. Mr. and Mrs.
C. O. Cowley own the two houses.
. . . Jerry Zigmond,
.
Joe Haig-Boyd, California Theatre, Kerman,
was on the Row . . . C. J. Remington,
Fair Oaks Theatre, Fair Oaks was also a
visitor . . . Also, Ernie Graves, Kayvon
Paramount
Drivein,
Napa
theatres, was here from Los Angeles to visit
with District Manager Earl Long . . Cy
.
Gertz, Crystal Theatre, Salinas, was in booking
and buying Butler, Monogram
salesman, returned from a trip through
the San Joaquin valley . . . Monogram salesman
Alan Held returned from working the
north coast territory . . . Millie Williamson,
inspector at Monogram, is vacationing.
Rita Clarke Sample, former Republic
booker, is the mother of a boy, bom May 29.
Portland Trade Normal
Despite Rose Festival
PORTLAND—Despite the annual Rose
festival which draws thousands of Oregon
families here each spring, motion picture
business kept at a normal spring level last
week. Opening of the greyhound races is
expected to put a nick in summer business
during coming weeks.
Paramount The Sniper {Col) 100
Orpheum and Oriental Carson City (WB) 100
Moyfair Strange World (UA) 110
Liberty—The Girl in White (MGM) 100
Broodway—About Foce (WB) I 20
United Artists No Room for the Groom (U-l)...100
Guild Encore (Para) 180
Ketchikan 700-Seater Bids Out
ANCHORAGE, ALASKA — B. F. Shearer,
president of Alaska Empire Theatres, and
his associate Lawrence H. Kubley have announced
plans for construction of a 700-seat
theatre in Ketchikan. It will be on the site
of their present Revilla Theatre. Plans were
completed recently and bids are out for the
project.
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Inquiries Answered Immediately
Write Irv Bowron, Sales Mgr.
FRED B. LUDWIG, Realtor
5711 E. Burnsldc * Portland 1 5, Orcgc
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54 BOXOFFICE June 21, 1952

NT Chiefs Brief Fox
Men on New Status
KANSAS CITY—Charles P. Skouras, president
of National Theatres, speaking before
125 members of the Fox Midwest Amusement
Corp. at their 23rd annual convention, discussed
the National Theatres-20th Century-
Fox divorcement, which goes into effect on
June 28: the old and new company, and
briefly covered the progress made in the organization
since he was appointed a trustee
20 years ago. He pointed out that National
Theatres has paid dividends since 1936 without
a lapse.
Twentieth Century-Fox stockholders will receive
one share of National Theatres for each
20th-Fox share they hold. Some 2,769,805
common shares are out at the present time,
Skouras said.
Gloria Swansons Kansas City
Gives Bedroom C Big Publicity
Visit
YEAR AHEAD OF SCHEDULE
John Bertero, National Theatres legal department,
talked on the agreement with the
government and the obligations under the
decree. He pointed out that the divorcement
had been accomplished in one year, a year
ahead of the government's deadline. Ed Zabel,
head of National Theatres film buying department,
discussed the loss of 20th-Fox
product. As of June 7, National Theatres
units must bid for product like all other exhibitors.
Zabel also outlined the film problems
that his organization must abide by
under the new agreement.
Executive Secretary John Lavery told the
group of the recent demonstration of Eidophor
before stockholders in New York. He
said tremendous strides in color have been
made with the development of Eidophor. "In
color and definition it is very close to third
dimension photography. However, it will be
some time before there is color television in
theatres. Hearings before the FCC had been
planned for September, but at the present
time it looks as though it will be early winter
before the hearings begin," Lavery concluded.
NATE HALPERN SPEAKS
In the afternoon session, Nathan L. Halpern,
president of Theatre Network Television,
Inc., discussed theatre television. Halpern
made it clear that theatre television is
not in competition with home TV. He said
that the type of events TNT wants is not the
same as that covered by home networks.
"With high frequency equipment and screens
we reproduce complete shows that would not
reproduce on small home screens." Halpern
said that TNT has the rights for the Sugar
Ray Robinson-Joey Maxim boxing match
June 23.
Other speakers on the program included
Lee Thome, secretary of the employes benefit
association, who gave the EBA report;
Frank Bamford, merchandising manager,
spoke on merchandising, and L. E. Pope, purchasing
agent, on "I Have Seen Eidophor."
C. E. Shafer, treasurer, talked on the new
fiscal year policy, and L. O. Honig, manager
of real estate, discussed "My Twenty Years
With Fox-Midwest." Senn Lawler, director
of advertising, outlined today's advertising
problems. E. G. Rhoden, president of Fox
Midwest Amusement Corp., in his "Something
New in '52" speech, told of the need for new
ideas in advertising, and discussed how the
television challenge is being met.
Pictured with Gloria Swanson at a cocktail party In Kan.sa.s ( ily at uhlrh she
was hostess are, left to right: Leon Robertson, lox .Midwest district manager; James
Long, Fox Midwest district manager; Harold Lyon, managing director. Paramount
Theatre, Kansas City; Russell Borg, Warner Bros, manager; Miss Swaason; E. C.
Rhoden, president. Fox Midwest .\musement Corp.; E. C. Rhoden jr., booker and
buyer for Commonwealth Theatres, and Glen Dickinson jr., vice-president of Dickinson
Theatres circuit.
KANSAS CITY—The world premiere of "3
for Bedroom C," aided by the personal appearance
of star Gloria Swanson, brought
top-notch business to the local Paramount
Theatre here last week.
Features of the premiere included personal
appearances on the theatre stage by Miss
Swanson; a cocktail party and buffet dinner
at the Muehlebach hotel at which the actress
was hostess, and a "sold out" showing of the
film at the Paramount. The house was sold
out a week in advance of the premiere.
Aided by full cooperation of the Santa Fe
railroad, the premiere festivities included a
parade through downtown streets, in which
Miss Swanson rode, along with 12 beauty
queens from various departments of the Santa
Fe, and in which a model of the Santa Fe
Super Chief was included.
KMTA Fall Meeting
Last of September
KANSAS CITY — The Kansas-Missouri
Theatre Ass'n board of directors, meeting here
Wednesday (18i, selected September 29 to
October 1 as tlie dates for the annual fall
meeting. C. E. Cook, Maryville, Mo., exhibitor
and president of the astociation, said that
KPvITA had reserved the ballroom at the
President hotel for the autumn meeting.
Committee reports on arbitration and grievances
were given at the directors meeting as
were other reports and directors agreed to
urge every citizen to vote in the coming fall
elections.
Gladyce Penrod, executive secretary of
KMTA, reported a large turnout for the
board meeting luncheon at the Phillips here.
Among those attending were Cook; H. B.
Doering, Peoples, Garnett; Glen Hall, Cassville.
who will open his new drive-in in that
city about July 1; Charles Knickerirockcr, Columbus;
Jess DeLong. Mankato; Frank Weary
jr., Henrietta; Gordon Holiday, LaCros.se;
J. A. Becker, As.sociated Theatres. Independence,
Mo., who has just returned from a trip
In stage events on premiere night at the
Paramount, James Rheinhold, assistant to
the president of Santa Fe, gave Miss Swan-
.son a plaque and gold throttle replica of the
throttle used on the Super Chief.
Miss Swanson on Thiu-sday afternoon appeared
at a luncheon given for Fox Midwest
Amusement Co. managers, here for that company's
23rd annual meeting and many of
FMW executives attended the evening cocktail
party and buffet supper.
Mi.ss Swanson's appearance here and the
attendant events were arranged by Russell
Borg, Warner manager here; Don Walker,
WB exploiteer, and Harold Lyon, managing
director of the Paramount.
Her personal appearance on radio shows
and at the theatre brought big publicity for
the picture, theatre and star.
to Mexico; Homer Strowig, Abilene; Martie
Landau. Horton; Jay Means, Kan.sas City;
Harold Lyon. Kan.sas City; Leo Hayob. Marshall,
accompanied by Jim Huesgan of the
Mary Lou Tlieatre staff in Marshall: Ken
Winkelmeyer, Boonville; Elmer Rhoden jr..
Commonwealth Tlieatres; Earl Jameson jr.,
Lee's Summit; Jack Cook. Falls City. Neb.;
Ernie Block, Sabetha: R. R. Biechele, Consolidated
Agencies, and Virgil Harbison, Tarkio.
To Reopen Franklin House
FRANKLIN. ILL—Ernest Stowell of this
city plans to reopen the Allen Theatre, 250-
seater. which has been dark since January
1951. Stowell hopes to have the house ready
for reopening by June 26. He plans to change
the programs twice a week. The theatre formerly
was operated by Mrs. Mamie Boracek
of St. Louis.
Matt Sheidler Builds Airer
HARTFORD CITY, IND.—Matt Sheidler.
owner of the Hartford Theatre here, has
broken ground for a new drive-in three miles
south of town on Road 3. The 300-car airer
will be completed August 1.
BOXOFFICE June 21, 1952
55

'
S T.
The
LOUIS
Winning Team," currently at the Missouri,
also was being shown at 29 other
theatres for runs In June or July ... Jim
Caslle district pubUelty director for Paramount
started his summer vacation Sunday
1
151 He is going to spend a considerable part
of the off-time making the rounds of the
studio lots in Hollywood. He returns In three
weeks.
The Mounds Drive-In on Route 40 between
East St. Louis and ColllnsvUle. 111. recently
played the English-dialog version of "Bitt«r
Rice" during a midweek run, with such excellent
boxoffice results that It is being set In
at all of the other theatres in Komm circuit.
It Is also due to open soon at the World Tlieatre.
A Lux release, the picture is handled in
this territory by Andy Dietz.
Exhibitors seen along Fllmrow Included
Herman Tanner. Vandalia: Frank Plumlee and
son Frank jr., Farmington; Dean Davis, West
Plains; Charles Weeks jr.. Dexter; Joe Goldfarb,
Alton; John Giachetto, short subjects
booker, and Rani Pedrucci. feature booker,
Frlslna Amusement Co., Springfield, 111.;
Herschel Eichhorn. Mounds; Judge Frank
X. Reller, Wentzville; Bill Williams, Union;
Bernard Temborius, Breese; Tom Bloomer.
Belleville; Irwin Dubinsky, Lincoln. Neb.; ForsptWRAiiERfiu^i
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Phone: WO. 1-2158
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WAHOO is
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Send for complete details. Be sure
and give seating or car capacity.
HoMywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
rest Pirtle. Jersey vllle; Albert Smith Jr..
State. Nashville; Eddie Ornstein, Indianapolis.
Ind.. who books and buys for Sunset
Drive-In at Morganfleld. Ky.. soon to open
and C. W. Locke. Time, Memphis,
J. S. Corbett. Bedford. Ind.. reportedly has
sold his interest In the Sunset Amusement
Co.. which is completing a 500-car drive-in
north of Morganfleld. Ky.. to his partner J.
A. Vancleave of Morganfleld.
Jack Keller of the Columbia Amu.sement
Co.. Paducah. Ky.. spoke at the recent annual
meeting of the Kentucky Ass'n of Theatre
Owners at Louisville on "Promotion and
Showmanship" . . . MOM is having a special
screening of "Ivanhoe" at the Apollo July 2.
Similar screenings for the trade also are
planned for Mount Vernon and Springfield.
111., and Cape Girardeau, Mo.
Robert Mochrie, general sales manager for
RKO, was here June 12. 13 . . . Frank Mann,
new owner of the Lions at Troy, formerly
was a projectionist at the Miners Theatre,
Collinsville, 111. . . . Charles Weeks jr. is redecorating
the lobby of his Weeks Theatre in
Dexter, Mo. . . . Amos Leonard, Warner salesman
for northern Missouri and northern Illinois,
is vacationing in Syracuse, N. Y.
Harry C. Arthur, Fanchon & Marco executive,
has gone to California from New York
City, after leaving St. Louis for that city last
week . . . The Starlight Drive-In west of Paducah.
Ky., was held up in gangster style Thursday
(12) by several men carrying sawed-off
shotguns. They escaped with most of the evening's
receipts. The drive-in is operated by
Lake Edwards . . . The Columbia Amusement
Co., Paducah, is doing extensive remodeling
at its Columbia Theatre.
Eddie Rudolph, owner of the State, Columbia,
111., is ill. The theatre closed indefinitely
June 5 . . . Carson W. Rodgers, president of
the Rodgers Theatres, Cairo, recently purchased
radio station WCNT at Centralia . . .
Edward B. Arthur, Fanchon & Marco—St.
Louis Amusement Co. president, has returned
from a business trip to Washington.
Lou Davis put on a special black cat program
for Friday (13) at the Will Rogers theatre.
The program included four features to
constitute a five-hour show, including: "The
Wild North," "Shadow in the Sky," "Black
Friday" and "Ghost of Frankenstein."
Ray Pfetcher Is Stricken;
Ashland Theatreman
ASHLAND, ILL.—Funeral services were held
at Ashland Methodist church Wednesday (11)
for Ray Pfetcher, who for the last two years
owned and operated the Ashland Theatre
here. Burial was at Roseville, 111.
Pfetcher died Monday (9) at the Springfield
Memorial hospital in Springfield, 111.,
following a heart attack.
Born at Quincy, the son of the late John
and Clara Tensel Pfetcher. he was married to
Frances Pierce of Chicago. He also is survived
by a daughter Carol. 10 years old.
Shutter Lyric for Summer
GILLESPIE, ILL.—The Lyric Theatre, 603-
seater, a unit ot the Frisina Amusement Co..
will be closed June 28 for the remainder of
the summer. It probably will reopen early
next fall.
Chicago Heat Drives
Patrons to Ozoners
CHICAGO—The highest percentage at any
of the Loop runs was 95, with drive-ins doing
the big theatre business when a record heat
wave sent folks to the open .spaces. Four of
the Loop houses hit 95 and the other six 90.
The quartet out in front were the ninth week
of "Man in the White Suit," fifth week of
"The Greatest Show on Earth" and second
weeks of "Skirts Ahoy!" and "Anything Can
Happen."
With the Oriental closed. The Chicago is
the only first run with stage shows now.
Buddy Baer and the Mary Kaye Trio are current
at the hou.se. "The Marrying Kind"
bowed out after four weeks and "Greatest
Show" was way off in its fifth. "The Man in
the White Suit" also ended its long run.
(Averooe Is 100)
Chicago—Skirts Ahoy! (MGM), plus stage show,
2nd wk •
Eitel's Palace The Greatest Show on Eorth
• • • "
(Para), 5th wk ..•.;,; "
Grand—To Hove ond Hove Not (WB); High Sierro
(WB), reissues, 2nd wk ...... 90
Roosevelt The Son Francisco Story, (WB); Loon
Shark (LP) .••. 9°
State Lake Red Mountain (Para); Floming
Feather (Para), 2nd wk 90
Surf—The Man in the White Suit (U-l), 9th wk. . . 95
United Artists Valley of the Eogles (LP); Montana
Territory (Col), 2nd wk 90
Woods—The Marrying kind (Col), 4th wk 90
World Playhouse Penny Whistle Blues (Fine
Arts), 2nd wk J,\-\- t.9
Ziegfeld Anything Con Happen (Poro), 2nd wk. 9b
'Jeanie' Premiere Helps
One Indianapolis House
INDIANAPOLIS—There was nothing outstanding
in the first run picture last week.
Business was poor in all of the houses. The
Circle made 125 per cent with its one-night
premiere and run of "I Dream of Jeanie,"
one of whose stars. Bill Shirley, is a former
local
singer.
Circle 1 Dreom ot Jeanie (Rep) 125
Indiana—Mocoo (RKO); One Big Affoir (UA) 60
Keith's-Kongaroo! (20th-Fox); I'll Never Forget
You (20th-Fox), 2nd wk ..... 50
Loews—Young Man With Ideas (MGM); Talk
About a Stranger (MGM) . . '0
Lyric Okinawa (Col); The Man From Colorado
(Col)
'°
'3 lor Bedroom C Grosses
165 in Premiere Bow
KANSAS CITY—The world premiere of
"3 for Bedroom C" paced all other local first
runs, grossing 165 per cent at the big Paramount
Theatre in its opening week. Other
grosses were well over the average mark,
with "The Half-Breed" at the Missouri doing
very nice business and "Carbine Williams"
well over average at the Midland.
Kimo Tight Little Island (UA), 2nd run 120
Midland—Corbine Williams (MGM); The Long
Dork Holl (UA) • '20
Missouri—The Holf-Breed (RKO); Young
Scorface (M-K) ^ '
.M.V, 'V J
Paramount 3 for Bedroom C (WB); Try ond
Get Me (UA) '65
Tower, Uptown, Fairway ond Granada
Kangoroo! (20th-Fox); Jet Job (Mono) 100
Vogue The Man in the White Suit (U-l),
1 0th wk „•,••.•• '"
Warwick Encore (Para), 3rd wk No Average
EVERYTHING FOR THE THEATRE
St Louis Theatre Supply Company
Aich Hosier
3310 Olive Street, St. Louis 3. Mo.
Telephone lEiierson 7974
k
f.o,
56
BOXOFFICE June 21, 1952

. . Members
. . Earl
'
Excelsior Springs Siloam
Is Sold by Fox Midwest
EXCELSIOR SPRINGS. MO—The fir.sl
theatre sale to be completed by Fox Midwusl
Amusement Corp. in line with the 20th-Fox
consent decree has been completed with the
sale of the local Siloam Theatre to Robert
R. Shade of Ottawa, Kas.
Shade, owner of the Tauy Theatre in Ottawa,
will take possession of the Siloam on
July 1. Fox Midwest sold the theatre facilities
and equipment, but the building is owned by
Mrs. R. B. Christian of Excelsior Springs.
Meantime, in Kansas City other sales of
Fox Midwest houses, ordered in the con.sent
decree, ai-e being negotiated. Sales must have
the approval of the federal court before being
finalized.
Fox Midwest, which also operates the Beyer
Theatre here, operated the Siloam from 1926
to 1939. The company again took over the
theatre in 1943. In 1945. it was remodeled
and operated until the present time.
The company has operated the Beyer since
July 25, 1926. FMW purchased the Beyer
building in April 1949 and began the first
phase of remodeling in 1950.
Thomas Wilhoit, 33, Dies;
Springfield Exhibitor
SPRINGFIELD, MO.—Thomas E. Wilhoit,
33, exhibitor here for several years, died recently
after a lengthy illness.
Wilhoit gi-ew up in the theatre business
with his father, S. E. Wilhoit. Later the
younger Wilhoit had theatres at Richland
and Plattsburg, Mo. In recent years he has
been in partnership with his uncle, Walter
Lovan, in the Park Theatre at El Dorado
Springs, Mo.
Last fall he and his mother sold the Kickapoo
Theatres here to Fox Midwest.
b^:
Brand New! High Class!
WIRE, PHONE or WRITE
MACK ENTERPRISES
p. 0. Box 445 Phone 3544
CENTRALIA,
ILLINOIS
KANSAS CITY
Joyce and Leroy IIItrliinKN of the HlUcrc.st
Drive-In, Osage City. Kas., are parents of
baby girl born Juno 1 . . Mrs. Eunice
a
.
Snyder. Malnstreet. Oakley, wa.s In Kansas
City last week. She came here to meet her .son
Jim. who is in the army and who had a few
days layover here . of the Hartman
AUstars women's bowling team, thl.s
year's champs in Pllmrow league play, received
engraved compacts from Ed Hartman
of Motion Picture Booking Agency, their
spon.sor in the bowling league.
Phil Blakey has returned from Santa Fe,
N. M., where he was managing the Yucca
Drive-In for Richard Wiles jr. and Brook.s
Noah and their Winoko Corp. Blakey now
is managing the Winoko Corp. Spa Drive-In
at Excelsior Springs. Wiles has been in
Santa Fe in recent weeks looking after management
of the Yucca.
Jay Wooten of Hutehinson, independent
drive-in owner, and Ben Adams of Eldorado
were in town last week . . . Mrs. Robert Brill
and her baby daughter Barbara have been
visiting Mr. and Mrs. Rube Melcher here.
The Melchers are Mrs. Brill's parents . . .
Mr. and Mrs. Elmer Bills of Salisbury were on
Filmrow as was Bill Powell, St. Louis, district
manager for the Philip Smith Management
Co., Boston, owner of the Highway 40
Drive-In here.
Homer Strowig of Abilene came in with a
picture printed in many of the nation's newspapers
of his 20-month-old granddaughter
gazing admiringly at a huge portrait of
Dwight D. Eisenhower. The pictui-e was taken
during Eisenhower's recent return to Abilene,
his home town. The photo carried the caption
—"She Likes Ike. Too"—and called Strowig's
granddaughter. Eisenhower's youngest admirer.
Strowig stopped off here after a trip
to Des Moines.
Bud Truog, office manager at United Artists,
is on vacation . . H. L. Frost, Monogram
.
manager, returned from a trip to Kansas on
which he stopped off in McPherson to visit
theatre owner Sol Frank. Frost said Frank
planned to open his new Salina Drive-In on
Woody Longan, Durwood Theatres
June 28 . . .
booker, is on vacation . . . Les
Durland
of Consohdated Agencies made a fishing trip
to Tiptonville, Tenn.
R. R. Biechele of Consolidated Agencies,
his .son Francis and daughter-in-law Merle,
went to the Lake of the Ozarks . W.
Kerr of Pine. Colo., owner of theatres at Albany
and Bethany, was on Filmrow with his
Manager F. F. Chenowith.
MGM Manager Bill Gaddoni and his family
returned from a vacation trip to New York
only to run into extremely bad luck in Pittsburgh.
Gaddoni's car rammed into the rear
end of a truck and caused severe damage to
the automobile. The car was left in Pittsburgh
for repairs while the Gaddonis flew back to
Kansas City. Gaddoni will fly back to Pennsylvania
when hl.s car is repaired and drive
It back to Kan.sa.s City. Gaddoni said he
visited the MGM home office while In New
York and that he and his family had an enjoyable
time fishing, golfing and taking In
the sights of Now York.
"Ivanhoe" will be accorded a special Invitational
screening July 2 at the Vogue Theatre
here. Territory .screenings of the MGM
spectacle also arc slated the week of July
7-14.
Jh 0/044* StIUMtM SifCM fS99
STEBBINS THEATRE Equipment Co.
IBO* w,««l**

. . Another
. . James
. . Morris
Abilene, Kas., Plaza Makes History
With Eisenhower Press Parley TV
ABILENE. KAS—Homer Strowlg and his
sons R. F. and C. A., owners of the Plaza and
Lyric theatres and the Trails End Drive-In
here, racked up two firsts for the motion picture
industry recently when Gen. Dwight D.
Eisenhower returned home from Europe to
campaign for the Republican presidential
nomination.
Nationwide telecasts of a press conference
held in the Strowigs' Plaza Theatre marked
the first time in the history of either TV or
the motion picture industry that a conference
of national interest had been televised inside
a motion picture theatre. The conference
also marked the first time that a press conference
had ever been televised direct.
Several weeks before Eisenhower arrived
home, the local press committee was looking
The interior of the Plaza showed up to
nice advantage on the telecast of the
Eisenhower conference. Some 200 to 300
reporters were in the theatre along with
delegates and state officials from Kansas
and Colorado.
for a place near the hotel to hold the general's
first big pre.ss conference since leaving
his command in Europe.
The Strowigs offered the Plaza. During the
next two weeks, the telephone company ran
in a television cable and 15 telephone lines
for the use of the radio and television people.
A special addition to the stage was prepared
and installed the night before the conference
so that the general would be in the
midst of the reporters. Also the night before
the newsreel cameras and television equipment
were set up.
There were between 200 and 300 reporters
at the press conference, coming from all over
the U.S. There also was a group of delegates
and Governor Arn of Kansas, Senator Carl-
EQUIPMENT
442 NORTH ILLINOIS STREET
INDIANAPOLIS
INDIANA
"Everything for the Theatre"
General Dwight D. Eisenhower is shown
conducting his first major press interview
on the specially built-out stage at
Homer Strowig's Plaza Theatre in Abilene,
Kas. The stage area was built out
the night before the interview to place
the general in the midst of the reporters.
son of Kansas and Governor Thornton of
Colorado.
Pour television shows originated from the
theatre, three before the press conference,
then the conference itself. All were televised
on a national hookup. Previously, however,
it looked as if neither the newsreel or television
people would be admitted to the conference.
The Washington Correspondents
Ass'n lodged a complaint about the telecast.
But shortly before the scheduled conference
the television and newsreel men were given
an okay and the conference went off as
scheduled.
Television equipment virtually filled the
lobby of the Plaza Theatre for use during
the nationwide telecast of the Eisenhower
press conference. The TV equipment
was installed the night before after
two weeks of preliminary work by the
local telephone company, which ran in
a TV cable and 15 telephone lines.
Lou Schaefer Vacations
ST. LOUIS—Mr. and Mrs. Lou Schaefer
will leave June 27 on a motor vacation trip
to Las Vegas, N. M. They plan to return here
July 15. Schaefer is manager of Barney Diamond's
Amytis Theatre here.
Considers Closing Houses
STEELEVILLE. ILL.—Herchel E. Webster,
owner of the Webster here and the Princess at
Percy, is reported to be seriously considering
closing of both theatres if he has to bid for
films in competition with the Arrow Drive-In
about eight miles south of the city.
CHICAGO
Rn electric power failure darkened a 40-
square-mile area of Chicago's north side
Saturday from 3;55 to 8;05 p. m. The breakdown
halted .streetcars, traffic lights and a
thousand other electrically powered articles
stopped dead. Movie patrons fretted as films
.stopped in many north side theatres, including
some of the city's largest. Failure of air
conditioning added to the inconvenience.
Some theatres i.ssued rain checks. Power was
restored around 8:30 p. m. and all theatres
opened again, most of them with midnight
shows . big obstacle to show business
is the rise of transportation rates. It
now costs 20 cents fare for adults on surface
cars and L trains. Fare for children is ten
cents each way.
The Warner circuit closed the Stratford de
luxe house of the south side . . . Gloria Swanson
hit town on the Texas Chief and was
greeted by the press and her old boss George
Spoor, pioneer producer and former head of
Essanay Film Co., where Gloria got her first
break here in Chicago many years ago with
many old-time stars. The Santa Fe railroad
made her honorary engineer of the Super
Chief.
.
"Faithful City," which opened at the Carnegie
over the weekend, is the first Englishdialog
full-length feature to be produced by
the Israeli film industry Kahn,
formerly of the Oriental, which recently
closed, has been appointed manager of the
Indiana for Alliance at Kokomo, Ind. . .
.
Will DeVry and his family left for a vacation
in Murray, Canada . . . H. T. Lloyd was named
manager of the Roxy, Frankfort, Ind.
John Isley has been appointed manager of
the Roxy, Ottawa . Coston, head
of Coston circuit who was in Wesley hospital
for minor surgery, has recovered . . .
Tickets have gone on sale for the big-screen
theatre telecast of the 15-round world's lightheavyweight
championship between Ray Robinson
and Joey Maxim Monday (23). B&K
will show the fight at the Tivoli, Marboro, Uptown
and the Hammond in Hammond, Ind,
Essaness will show the fight at the Crown.
Paramount has the Chicago premiere of
"The Denver & Rio Grande" and "The
Atomic City" set for the Roosevelt in the
Loop June 20.
INDIANAPOLIS
f
uy Hancock of the Prewitt in Plainfield
was in an Indianapolis hospital with
pneumonia . . . Charles Morrison, Morrison
Booking Co., was at the same hospital following
a severe reaction from penicillin.
. . . Mrs.
Mrs. Ann Craft, secretary of Allied Associated
Theatres, is vacationing
George Mailers jr. and her child are visiting
relatives in New York City. Her husband
operates the Skyline Drive-In at Portland . . .
The Milan, Milan, has been taken over by
Esther Voss . . . Tom Dillon, Columbia booker,
is spending his vacation in New York.
Exhibitors seen on Pilmrow: Tom Grady,
Rembusch circuit, Franklin; R. L. Norton,
Key, Red Key; William Studebaker, Logan,
Logansport, and K. Maurice, Wabash, Clinton.
58 BOXOFFICE June 21, 1952
hma

Movietime Stars
In a Small Town
BEARDEN, ARK.—Mr. and Mrs. Lester
Brazil jr., owners of the New Theatre
here, believe the local visit of the
Movietime U. S. A. troupe fulfilled its
purpose. "The tour was a great success,
especially here." Brazil wrote BOX-
OFFICE, "Tliere were lots of good comments
and a friendlier feeling toward
Hollywood, which is important at this
time, ' he said. "Hollywood should continue
these goodwill tours each year."
Producer-director George Waggner,
Rod Cameron, the western star, and
Colleen Miller, an attractive starlet,
were the Movietime people in this region.
When they reached Bearden, they
stopped at the Brazils' New for a short
rest and then went to the town park for
a program in their honor. It was opened
by the Reverend Scott of the Methodist
church in prayer. Speakers included
Mayor Marshall, a representative of the
Lions club and the president of the
PTA. The Bearden Boy Scouts were also
in the large group that greeted the
Hollywood visitors.
In the scene above, George Waggner
and Colleen Miller are seen surrounded
by their Bearden boosters. Also in the
photo is Jack Bomer, a former ITOA
president, who accompanied the Movietime
tour in this area.
Theatres Award Prizes
JAY, FLA.—Members of the Jay and Allentown
4-H clubs were awarded prizes by several
theatre managers when they turned out
to be winners in an amateur tractor operator
contest. W. C. McCurdy, manager of the
Santa Rose Theatre in Jay, and Haywood
Hanna jr., manager of the Milton and Joy
Drive-Ins of Milton, awarded a 30-day pass, a
two-week pass and a one-week pass to any
of the theatres as prizes.
Rites for Henry Sudekum
NASHVILLE—Funeral services were held
here Tuesday
one of the
1 10 1 for Henry Sudekum, 92,
founders of Crescent Amusement
Co. Dr. I. W. Gernert officiated at the services
for Sudekum, father of the late Tony
Sudekum, long the president of Crescent.
Pallbearers were R. E. Baulch, Kelley Currey,
Kermit Stengel, Porter Woolwine, FYank
White, William Sudekum, David Sledge and
Bobby Geny.
New Drive-In Projects
Continue to Dot South
LITTLE ROCK, AKK. Tlie Arkun.sa.s
Amusement Co. started construction this
month of a super drlve-in at the Intersection
of Barber avenue and 21st street. James S.
Carberry, city manager for the circuit, said
it would be the most modern ozoncr In the
.state and accommodate 500 cars. The site was
recently rented from the city's Oakland Cemetery
Commission on an open bid and rental
will be either $5,000 a year or seven and onehalf
per cent of the gross receipts from admis.sions,
whichever is greater. This Ls exclusive
of state and federal tax.
Completion of the theatre is expected late
in July. One of the modern conveniences. Carberry
said, will be car heaters enabling year-
'round operation and the concession will be
elaborate. The circuit now operates the
Asher and Pines drive-ins.
George Owen, Royal Owner,
Opens Opp, Ala., Airer
OPP, ALA.—George S. Owen, owner and
manager of the Royal Theatre here, opened
the Opp Drive-In on the Florida road earlier
this month. The airer was equipped by Capitol
City Supply Co. in Atlanta and Wenzel
Pi-ojector Co. of Chicago. Tliere will be two
shows nightly except Sunday, when there will
be one at 8:30.
Adult admission will be 40 cents with kids
under 12 free when accompanied. The drivein
is completely blacktopped with slag. Free
gifts were handed every patron on opening
night, when the attraction was "Pretty Baby."
Hooper. McDonald & DeJarnette were the
contractors.
New Wales Drive-In Opens
Near Lake Wales, Fla.
LAKE WALES, FLA.—Tlie Wales Drive-In,
newly constructed west of here on the old
Bartow road, has been opened by Manager
Leslie Pendleton. Opening ceremonies were
broadcast over station WIPC, with the major
and civic officials participating.
The 300-car drive-in is managed by Pendleton,
while Betty Brinkworth, his assistant
manager at the State, took over management
of that indoor house. The drive-in was
equipped by Southeastern Theatre Equipment
Co. of Jacksonville with RCA equipment
throughout.
To Open Skylark Airer Soon
OCALA, FLA.—Howard Smith, ovrner of
two theatres in Brooksville. expects to have
his new drive-in. the Skylark, completed by
the middle of July. The screen tower will contain
living apartments for the manager, and
the Skylark will be the first in Florida to use
the double cone speaker. The theatre is being
readied to accommodate 300 cars.
Floyd Chain Builds Ozoner
ST. PETERSBURG — The Floyd Theatre
chain stepped into the outdoors last week
beginning construction of a 600-car drlve-ln
on the Gulf Coast highway near Tarpon
Springs. Cost of the project and the completion
date have not been revealed. Workmen
at present are ral.slii« the Iramework for the
screen.
Reidsville
Drive-In Debuts
"
REIDSVILLE. N. C—The new Lucky Drlveln
opened recently to a large crowd, which
included many out-of-town guests. The drlvein.
owned by Hugh Sykes Jr. and a.s.soclates
of Charlotte, is managed by Harold Ford,
formerly of Laurenburg.
Among the guests attending the opening
were W. C. Evans, Starlight, Bennettsvllle;
Dennis Scruggs, North Drlve-ln, Greensboro;
Gilbert Faw, Albemarle. Those from Charlotte
Included Bob TurnbuU. Dick Chastaln and
Hickey Lawlng, National Theatre Supply Co.,
and Jlmmie James. Screen Guild.
Sykes and Dick Eason, Queen City Booking
Service, were in Reidsville several days In advance
and during the opening making last
minute preparations. Local visitors at the
opening Included Bill Hendrlx and Joe Amos
of the Rockingham Theatre and Midway
Drlve-ln, respectively.
Mrs. J. F. Dobson Builds
BARNWELL, S. C—Mrs. J. F. Dobson, who
has theatre Interests here. In WlUlston and
Blackville, has started construction of a drlveln
near here.
Atlanta's 'Fragile Morals'
Questioned by Simons
ATLANTA—Mike Simons. MGM public relations
department. New York, here to address
the Motion Picture Theatre Owners and
Operators of Georgia, tore into censorship of
motion pictures by saying he "did not see
why Atlantans morals are more fragile than
those of people in other cities" which do not
have censorship.
Simons said that since cen.sorship was exercised
in such a small minority of American
cities, he thought it should be abolished here,
in Memphis and in Chicago.
Renews RCA Service Deal
LAKELAND. FLA.—B. F. Hyde jr.. general
manager of the Galgar Theatre Co.. has
renewed the circuit's contract with the RCA
Service Co. Twenty-one theatres will be
covered for scheduled and emergency service.
Redecorate Royal Theatre
ATKINS. ARK. — The Royal Theatre,
ow^ned and operated by E. A. Fatten, has
been redecorated throughout with new carpets
In the aisles, new screen and new seats.
Do Drive-In Is Two Years Old
MOBILE. ALA.—The Do Drive-In celebrated
Its second anniversary here Thursday
(5). Free Ice cream, cake, gum and
other gifts were passed out to patrons.
Fred MacMurray and Vera Ralston will be
stars In Republic's "Fair Wind to Java."
I BOXOFFICE June 21, 1952 SE 59

Charles B. King Dead;
Pioneer at Mobile
MOBILE, ALA.—A pioneer In the motion
picture industry in the south, Charles Beard
King, died at his home here Tuesday (10>.
He was 75. King, a lifelong resident of Mobile,
died after a heai-t attack.
With the late John Heustis King, his twin
brother. King built the first film house in
Mobile. It was the Crown Tlieatre and was
so named, according to the builders, because
"a King must have his Crown." The King
brothers brought the first talkies to Mobile.
Later they operated a chain of theatres in
Biloxi and other Mississippi cities, and Mobile,
Crichton and Pilchard, Ala.
At the time of his death King was president
of Southern Tlieatrex. King, Inc., and King
& Co. He aLso had various other business
Interests.
King was reared in the Episcopal Church
Home, now known as Wilmer Hall, and he
was a lifelong member of St. John's Episcopal
church in Mobile. His wife, the former Bertha
Louise Duval, also was reared in the Episcopal
Church Home.
He left the church home with his twin
brother when they were 11 years old and the
two made their own way, working at various
Omaha Doctor Provides
Arctic Display on 'North'
OMAHA—A polai' display by Dr. Victor E.
Levine of the Creighton school of medicine
was displayed in the lobby of the State Theatre
in behalf of "The Wild North." Dr.
Levine has made several trips to Alaska for
the government and on the request of Louise
Cotter, State publicist, he loaned her clothing
he wore on the trip and a collection of
northern articles which tie in with the Ansco
Color
film.
The display includes a parka made by an
Eskimo of seal and wolverine fur, mukluk
boots and mittens made of caribou fur and
an arctic fox skin. The collection also includes
pieces of carved ivory from a walrus,
and photos of the doctor, his lead husky dog,
Tuk Puk.
The Omaha Ansco dealer arranged for
photo displays in 12 stores. Radio station
KOIL ran a contest for the best outdoor
shots, with one division for color and another
for black and white. First prizes were
two camera outfits. Other prizes included
rolls of color film and theatre tickets.
Free Shows in Ball Park
DETROIT—A big turnout for free motion
pictures at the ball park was reported at
Bangor, Mich., where 46 local business firms
pooled re.sources to give the public entertainment.
The town has been without a show
since last March, when John Eisner's Sun
burned, and decision was made not to rebuild.
Jobs, such as selling newspapers, shining shoes
and working on tug and dredge boats. King
eventually obtained a job with the old Mobile
Light

"
HART
BEATS
HERE and THERE
Q,EORGE DUFFY is buUcUng a 200-car
drive-in at Fayettville, Ga. It is being
equipped by Capitol City Supply.
The Pine View
Drive-In at Forrest
Park, Ga.. being built
by West End Tlieatres,
will open in
July. It is a 350-car
situation, also
equipped by Capitol
City Supply.
C. B. and Marion
Hayworth of Hialeah,
Fla., formerly of Pink
Hill, N. C, have been
ill with pneumonia,
but are reported to
be improving, according to several friends.
* * •
On my way to attend the Virginia Theatre
"KING
Kl^GSI
BOOK IT
.By HARRY HART.
Mtna ii^si——
^^y^^..
NOW!!!
WAHOO is the world's most thriliinq
screen game. Now being used
successFully by hundreds oF indoor
and outdoor theatres all over America.
Send for complete details, fie sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wobosh Avenue, Chicago S, III.
THEATRICAL ENTERPRISES
ATLANTA
JACKSONVILLE
Phone ALPine 7887 Phone 5-9227
P. 0. Box 1345 P.O. Box 88
BUYING
BOOKING
AGENTS
R. J. (Hap) Barnes Karl (Bud) Chalman
C. B. (Cliff) Wilson R. A. (Rex) Norris
Owners convention in Richmond I stopped
to see Bert Ram of Aiken, S. C. and found
him remodeling his office and instiUllnR a
.separate booking office. Of course, his theatres
were in top shape. He reported buslne.ss
has been spotty.
Manager R. W. Quinn of the Cheraw Theatre
and Variety Drive-In, Cheraw, S. C, said
business was good and gave work as the
rea.son. He puts out 3,000 circulars a week,
covering a 15-mile radius, and even calls
people by telephone to tell them about the
big shows he plays. Be.sides all of this, he
makes some very pretty and attractive fronts,
and, of cour.se, keeps the theatres attractive
and clean.
• • •
At the Stai-light Drive-In for Negro patronage,
near Henderson. N. C, owners M.
H. Forsythe and T. H. Waldron jr. reported
that patronage was beginning to pick up.
At the Henderson Drive-In, I discovered
an old friend of mine. Bill Gregory, had
bought out his partner Roy Turner and is installing
new Mobiltone in-car speakers purchased
from Harris Theatre Sales Co. He is
putting up 1,500 feet of new neon
lighting, and is building a new projection
booth with restrooms beneath, and a new
concession stand off to the side of the main
structure. Bill says you have to have the
ability to meet people to operate a theatre.
Mrs. Gregory operates the concession stand
and son George, 2':, already is trying to
operate the projectors. You would be surprised
at how near he can come to getting
them going. He lays claim to being the
youngest apprentice in the state. After the
show we were entertained by the Gregorys
at their home with sandwiches and coffee.
* « •
S. S. "Sonny" Stevenson jr. of the Embassy
in Henderson had a picture of his 6-monthold
son S. S. Ill on his desk. "Sonny" is doing
the booking and buying for all the firm's
theatres now. The State in Henderson has
been closed and will become a drug store as
soon as remodeling can be completed.
S. S. Stevenson sr. was at Morehead City
where he is building a 1,000-foot fishing pier,
so I missed seeing the oldest continuous motion
picture operator in North Carolina.
George Stevenson, who manages the Stevenson
Theatre, had been busy on a new
candy counter with a built-in spot for his
Orange Crush dispenser. I must say the
counter is not only attractive but one of the
most convenient I have even seen. Immediately
behind the counter a beautiful mirror
has been hung to give an effect of depth.
George asked me about most of the old
showmen as he had been with his brother in
the business since 1912. I can say one thing
that here is a situation where even a small
leak in a water faucet or any minor fault
is repaired at once. He keeps the theatres
looking like brand new all the time. Besides,
he has had time to make a very attractive
miniature railroad that will probably attraet
nationwide attention some of these days.
Nicaragua has 65 commercial theatres exhibiting
16mm entertainment films.
TWO OF THE TOP
TECHNICOLOR
HITS/
TECHNI-
COLOR
Canyon
Passage
NEW PRINTS
NEW ACCESSORIES
BOOK THEM NOW
AT THE FOLLOWING
REALART EXCHANGES
ATLANTA
164 Wolfon St, N.W.
MEMPHIS
404 S. Second Street
TAMPA
208 W. Lafayette St.
NEW ORLEANS
Moslsrplccc Pictures
221 So. Liberty St.
CHARLOTTE
Screen Giild Exchange
300 West Third Street
BOXOFTICE :: June 21, 1952 61

. . John
. .
Leonard
. . Mrs.
. . Arthur
ATLANTA
TJ W. Wright, Gadsden. Ala., theatre owner,
chai-ged with stealing spealcers from several
drive-Ins around Atlanta, was sentenced
to one year, but has appealed and is now out
on $2,000 bond. The case was tried in Decatur.
Ga. . . . Seems that nobody wants Zip,
the jet-propelled kangaroo, that is, nobobdy
except Atlanta's Grant Park zoo. Zip, the
problem child of Australia, was creating excitement
in.side a 20-foot enclosure at New
York's Central Park, and the people responsible
for him were beating their heads against
a wall. Now, the kangaroo will be given to
Atlanta by 20th-Pox.
Virginia Lawson, Jackie Staples and Betty
Landers of Monogram Southern were together
in Panama City, Fla., deep-sea fi.shing
Newspapers in the south said they
. . .
have no intention of charging higher amu.sement
advertising rates than they have in
the past.
T. A. MatDouglas has been transferred to
Eufaula. Ala., as city manager for Martin
Theatres. He shifts from Colimibus, Ga. . . .
John N. Spearing was guest of honor at a
testimonial banquet in Jacksonville and was
given a gold life membership card in lATSE
Local 511 by Richard F. Walsh, lATSE president.
The event also celebrated the 35th anniversary
of the union in which Spearing has
been active since 1915 . . . The .second anniversary
of the H&R Drive-In, Hartford, Ala.,
was celebrated with free shows for the patrons.
Bruce Cabot, screen star, was visiting
friends in Florida .
Burch. branch
manager of World Films, was in Maimi on
business . . Although the pickup boys of
.
Benton Film Forwarding are out on strike,
there are no delays. B. D. Benton, George
Kreeger and others are on the job themselves
. . . The Fairview Drive-In, Montgomery,
celebrated its third anniversary recently.
. . .
Fred Wels, owner of Weis Theatre, Savannah,
has appointed Roy E. Williams as manager,
succeeding Spencer Steinhurst, now
with RKO as field representative . . . Mrs.
Grace Hammond, Monogram Southern, visited
Mrs. Emily Cheek,
in Miami recently . . .
daughter of P. H. Savin, and her family are
enjoying the Florida sunshine . Sara
Smith is back at work after a short illness
Mrs. Jennie Boyce is vacationing.
. . .
Mrs. Betty HoUiman, former secretary to
W. M. Richardson of Astor Pictures, on a
vacation in Florida with her husband
Kay Film Exchange has taken over about 20
pictures from Lippert for distribution in the
southern states ... Ed Stevens, president,
Stevens Pictures, is back from a trip to
Miami . W. Mangham, Realart president,
is back from a trip to Florida.
Al Rook made a trip over the weekend to
Charlotte and returned to Atlanta by way of
eastern Tennessee. He announced that his
Film Booking Office will take over the buying
and booking for Bays Mountain and
Triangle drive-ins, both in Kingsport, Tenn.,
and owned by J. R. Pierce jr. . . . Mel Brown,
director, Peachtree Art, was elected president
of the Exchange club of northside Atlanta.
Nat Williams of Interstate Theatre. Thomasville.
has closed his Shaw Theatre in
Qulncy, Fla. . . . C. W. Wade. Clanton. Ala.,
theatre owner, was in town booking and said
he was in an auto accident several weeks ago
when driving from Clanton to Atlanta. About
three miles from Alexander City., he said a
mule ran from the right side of the road and
hit the front of his car. The car went down
a 30-foot embankment turning over three
times. The only injury to Wade was a
sprained side, teeth knocked out and both
his shoes were torn off his feet. Wade flies
his own plane most of the time on business
trips and said he would continue to use this
mode of transportation to avoid mules.
The Jive Drlve-In for Negroes has opened
at 1422 Talbotton road. Columbus ... It was
reported recently in this column that Ed H.
Hays, Realart, was going on the road as salesman.
Hays, who is general manager for
Realart here, will remain as such, and occasionally
will call on accounts, working out
of this office. Robert Tldwell is office manager
here and Ray Edwards has charge of the
Tampa office.
John Tomlinson, booker for Florida State
Theatres in Jacksonville, is resigning and will
replace Jack Kirby of Warners as Florida
salesman. Kirby is in the Carolinas . . . The
Oldham Theatre, Sparta, Term., a Cumberland
Amusement Co. theatre, was destroyed
by fire June 8 . . . Fred Moon, Atlanta Journal
film editor, announced his daughter Betty
was married to Ellis McClendon.
Atlanta and Waycross will share the world
premiere of "Lure of the Wilderness," latest
Georgia-made motion picture, July 17. The
picture, based on a novel by the late Vereen
Bell and filmed in Technicolor in the Okefenokee
swamp near Waycross, stars Jeffrey
Hunter, Jean Peters, Walter Brennan and
Constance Smith. The picture is being released
by 20th-Fox.
William Jenkins of Georgia Theatres has
taken over the 350-car drive-in at Forrest
Park from Oscar Howell. It will open about
July 4 . . . Jimmie Bello, Astor salesman, was
in Huntsville and Scottsboro, Ala., on business
. . . Mr. and Mrs. W. M. Richardson celebrated
their 37th wedding anniversary June
13.
/t(/iM^^ €ff(iK

. . , The
. . Bob
. . Jimmie
. . Florence
. . Saydle
. . Dot
. . . Leon
. . Mrs.
. Mrs.
. . Jerry
of Georgia campus at Athens and the rolling
countryside around Rome.
George N. Jackson and George Williams Jr.
are the new owners of the Star Theatre,
Crawfordsville, purcha.sed from A. E. Hood Jr.
merger of the Grand Amusement Co.
and the Independent Theatres, Chattanooga.
Tenn.. was disclosed. Mo.se Lebovitz has been
elected president of the new Independent
Theatres, with Abe Solomon, chairman of
the board. Theatres involved in the merger
are the Brainerd. Park, Riveria, Capitol.
American and Rialto and the following theatres
of the Grand Amusement Co.: Liberty.
Grand, Harlem and Amusu. Officers of the
new company are I. J. Sadovv, vice-president:
Jay Solomon, treasurer and general
manager, and Robert Lebovitz. secretary.
Harry Katz Kay Film Exchange, visiting in
Mrs. Charlie Lester, wife of
Washington . . .
the southern district manager for National
Screen Service, is ill in a local hospital . . . R.
V. Stansbury, owner of the City Theatre,
Rainwater, United Artists booker, is vacationing
. . . Cashier Louise Styles has resigned to
move to Jacksonville with her husband Buford,
who will manage the new U-I branch
there.
Grover Fuller has been added to MGM's
sales force, coming from Buffalo. N. Y. . . .
Dorothy Floyd is the new' booking clerk . . .
Mildred Rudisill. Columbia inspector, under-
L
light at
. . more
lower amperage
THI-STATE THEATRE SUPPLY
320 So. Second St Memphis, Tenn.
J
FOR ALL YOUR THEATRE NEEDS
BRADY MOVIE SERVICE
308 N. 26th Street, Birmingham, Ala.
DeVry and Other Drive-In Equipment
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See us for^
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FOR: ENTRANCES. AISLES, CONCESSIONS
NATIONAL FLOOR PRODUCTS CO.
Southern Office—Atlanta, Ga.
SPECIAL TRAILERS
Quality and Service
Serving theatres in the South for 31 years.
12 cents per word
Lowest cost anywhere
STRICKLAND FILM CO.
220 Pharr Road, N. E. Atlanta
SNO CONE HEADQUARTERS
• Echols Ice Shavers
• Gold Medol Snokoncttes
• Snow Cone Troys, Dispensers, Spoons,
Scoops,
Pourouts.
ATLANTA POPCORN SUPPLY
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Those Were the Hey-Days!
A 40-Years-Ago Item
{atrsvillc, .\rk. — W .
I., l.iiiulrrs Jr.,
iiianaKcr of Ihe I.aiidrrs Tliralrr, fouml
an IntereNtinR paraKrapli In tlir 10 Yrars
Aru column of tlii' Katcsville Daily (iiiard
recently. His father started in show business
in lUOK and died in I'tli!). This was
the item Landers found, an adverti.semenl
of the (iiem Theatre for .Aug. 20,
1912:
TOMdllT: We take pleasure in offering
to the music lovers of Itatesville
the younn; son|;hird, IMiss .lahanita Cunningham,
in ela.vsi

Walter Klements Making Culture
Pay at Mayfair Theatre, Miami
MIAMI—The Mayfair art theatre, part of a little niche in the wall devoted to the Mayfair.
Stills from the cun-cnt picture are al-
the Wometco chain and managed by Walter
Klements, is still finding, even after three ways on display. From a scholastic point
years, that the artistic type of picture and of view, the library now has a selection of
top-ranlcing old films continue to be popular
with it.s patrons. Its first long run se-
used by school children for reference work
historical data in picture form that can be
lection, "Hamlet." ran 35 days. The theatre and the supply is growing.
has received recognition from local music Klements frequently arranges an exhibition
of paintings, usually by local talent, in
and art circles and accounts of what Klements
is doing have been written up in tlie Sunday the large lobby of the theatre, which has been
art section of the Miami Daily News. made into a commodious and comfortable
"The use of the screen as a cultural medium
has become more and more accepted tion or to meet friends. There are checkers
spot for tliose who care to use it for relaxa-
by the public." commented the art editor. and other table games as well as a television
"And why not? Each year, for the past three set. Tea is served and a confection counter
years, five times as many screen operas have takes caie of nibblers.
been given in Miami as live ones."
Klements, who ha.s been manager since
Local libraries have also been helpful in the art policy was installed, is particularly
publicizing the house. The main library has interested in establishing a permanent art
theatre whicli will feature entirely the artistic
type of picture. He has worked with Wometco
in various capacities since 1933. During
the past three years a number of clubs
SPtaMfRAIlERJlFllMMR
QUMITY&QUICK f^
have sponsored art films as benefits. Klements
is always trying to get more clubs,
music and art pai-ticularly, to sponsor films.
Some of the outstanding musical and art
You con always rely on Ftlmack ^^^^^| films booked include The Mikado, Henry V,
to pvt 'ro»r Showmanship op- ^^^
Hamlet, Intermezzo, La Traviata (four njnsi,
peal in your Special Trailers.
Die Pledermaus, Volpone, The Barber of Seville,
Louisiana Story, Beauty and the Beast,
:HICAG0. 1327 S. Wabash NEW YORK, 630 NinthAv
-
Cai'negie Hall, L'Elisir D'Amore, Monsieur
Vincent, Pygmalion, The Bicycle Thief and
Two Million Feet in Stock
Cyrano de Bergerac. "Operetta," the story
SPEAKER CABLE
of German musical comedy, is booked for
Without Priority
the near future.
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Coils. Price FOB Houston, Texos: On 500
New Manager at Varsity
ft. Coils
$60.00 per M ft. 2500 ft. Reels $40.60 per M ft.
AMORY, MISS.—Mi-s. Hylda A. Taft is
Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs.
per M ft.
the new manager of the Varsity Theatre, succeeding
Charles Clements, who resigned to
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin St., Houston, Texos, Phone CA-9906
DISTRIBUTORS FOR ELECTRIC WIRE AND CACLE
re-enter the electrical contracting business
CO. OF HOUSTON, TEXAS
here. Mrs. Taft recently became associated
with Flexlar Theatres after having been
with Paramount since 1942. She formerly
managed theatres in New Orleans, Greenwood,
Greenville and Shreveport,
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Judith Anderson has joined Rita Hayworth
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DIXIE THEATRE SERVICE & SUPPLY CO.
1014 North Slappey Drive Albany, Ga. cast of Columbia's "Salome, the Dance of
Phone 3431 — Night Phone 2015
the Seven Veils."
was
Love like
Million
YeorsAqo?!
VICTOR MATURE
Dote
L
NArURB'S mANjnd SA VAGE MATF.'
i;!ftNTMftMW01HS' 7OT0NM0NSTfBS
INMADSTAMPEOE!' IHMORUUOrrBAT
She Fouqht-ond Loved likeoQueen!
GALE SHERWOOD "-^
JJIF ERICKSON
The Biqq«^t
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BOXOFFICE!
ATLANTA
CHARLOTTE
NEW ORLEANS
MEMPHIS
WASHINGTON,
D. C.
'Nothing New But Fence'
For Largest Family
VICKSBURG, MISS.—When Mrs. Gladys
Perkins, manager of the Saenger Theatre
here, booked 20th-Fox's "Belles on Tlieir
Toes" recently, she sought out the Sibley
family, which liad won the contest sponsored
in 19,50 to find the largest family in Warren
county when she played "Cheaper by the
Dozen,"
"There hasn't been anything new added
around the house except a fence," said the
father of the family when asked if any additions
had been made to his 140-acre farm
in the Culkin community. The family includes
15 ciiildren, eight of whom are still at home.
When they won the promotion contest, Mrs.
Perkins wined and dined them in a whole
day of festivities. Tliey were also her guests
last month at the showing of the sequel. The
Sibleys have three sons in the army and one
in the navy.
Owning their farm they spend only $8 a
week for groceries. Sibley and the boys work
the fields and car'e for the livestock, while
Mrs. Sibley and the girls do the canning,
cooking and household chores. They have
eight acres in cstton, 27 in corn, potatoes,
peanuts, greens and cane; 40 head of hogs, 6
cows and 16 goats. Mr. Sibley also operates a
sawmill and runs a regular school bus route.
Mrs. Sibley won first place in a garden show
last month with her prize turnips.
Jesse L. Marlow Started
In Show Business at 8
PLANT CITY, FLA.—Jesse L. Marlowe,
manager of the Capitol Theatre, didn't get
into show business by accident. It was entirely
by design, a pattern formed by himself
at the early age of eight. Since that time he
has run the full scale, from a comedian in
stock companies to a stint in motion pictures.
Now he has a front office job, with only one
worry; "How's the boxoffice doing?"
At 8 years of age, although he wasn't tall
enough to reach the ticket window of the
theatre near his home in Jacksonville, he
got a job handing out programs. That made
it possible for him to see all the shows that
came to town. In a few years he became
doorman.
At 16 he joined Famous Players-Lasky
Corp., then moved on to the Globe Picture
Corp. of Florida. He worked in character
and comedy roles for a time and in 1926
joined the Honey Bunch stock company as
assistant manager. For five years he associated
with such stars as the late Fanny
Brice. Will Rogers made a personal appearance
at one of their shows.
All his acting, Marlowe says, was to gain
a well-rounded experience in the theatre. He
was at one time manager of the Riverside in
Jacksonville. Just prior to coming to Plant
City he managed an amusement park in
Phenix City, Ala.
MONARCH
Theatre Supply, Inc.
Neil
Blount
492 So. Second St.
Memphis, Tenn.
64 BOXOFFICE June 21, 1952

. . Wallace
Miami Video Cable
Into Service Soon
MIAMI—Lee Ruwitch. vice-president and
general manager of WTVJ: Thomas W. Samuels,
Southern Bell cable splicer, and J. N.
Dorsey. district manager, formally made the
last splice Unking Miami with the nationwide
TV coaxial cable. TV officials said that this
assures telecasting of network programs here
by July 1.
The splicing took place in the old Capitol
Theatre, now being remodeled to become
south Florida's first major TV center. Pinal
link in the local tie-in connects terminal
equipment in the Bell Telephone's main office
downtown with a master control board now
being set up in the theatre.
Actually, netw-ork programs will be received
in Miami beginning about June 20, but only
a handful of engineers will see them. They'll
be ironing out the kinks in transmission.
Ruwitch says the cable has been serving
Miami .since 1948, but for long-distance calls
only. Relay stations along the 350 miles from
Jacksonville south had to be established.
Telephone officials wouldn't estimate the
cost of the additions, but WTVJ will probably
get a bill of from $15,000 to $17,000 a
month. The station expects to telecast about
50 houi's a week of network programs, being
on the air 110 hours weekly. At present the
cable will receive incoming .show-s only, no
facilities for sending being so far set up.
Heavy Fire Damage to Oldham
SPARTA, TENN.—Pii-e
caused damage estimated
at $75,000 to the Oldham Theatre
building here. The theatre is ow-ned by the
Cumberland Amusement Co. The blaze i.^;
believed to have resulted from defective wiring
in a storeroom in the upper section of
the building.
State Admits Children Free
COCOA, FLA.—A capacity audience of children
was present at the State Theatre on
Saturday morning when R. O. Nicholls.
local
Pure Oil distributor entertained with a free
show. Tickets were obtained from dealers
of Pui-e Oil products located in the area.
A.V. CAUGERs.cxvcce
/KC.
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PHONE or WRITE ».^>'^*7 ^^2,°
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Consult Us for Your Theatre and Drive-In Needs
THE QUEEN FEATURE SERVICE, INC.
1912^4 Morris Ave. Phone 3-8665
BIRMINGHAM 3, ALABAMA
MEMPHIS
PJhanges in ownerxhip of two mtdsoutli theatres
have been announced. The Lam
Theatre at Lambert, Miss., ha.s been purchased
by W. R. Tult from Howard Langford.
The Ritz at Reyno, Ark., formerly owned by
Clyde R. Rice, Is now beliiK operated by Mrs.
Faye Lamb of the partnership of Lamb &
Brown . . . K. H. Kinney is oiH'niiiK the 79
Drive-In on Highway 79 at Hughes, Ark. The
new outdoorer has a capacity of between
300 and 400 cars.
Kadio station \VI)I,\ has inaugurated a
. . .
series of free shows for Negro children in
four playgrounds in Memphis, according to
Bert Ferguson, co-owner and general manager
of the station, there are few Negro theatres
within reach of most Negro residential
areas Gene Nelson and Virginia Gibson,
dancing headliners from Warner Bros., made
three personal appearances at the Warner
Theatre where Miss Gibson's current film,
"About Face," was showing. The couple were
guests at the Lions club luncheon and were
interviewed by press and radio while in Memphis.
The Rialto of Morrilton, Ark., one of the
Malco chain, is closed for remodeling . . .
Howard Carey Nelson, National Theatre Supply,
was married to Hilda Frances Sims of
Charleston, Miss. After a southern wedding
trip, the couple will live in Oklahoma City
where Nelson has been promoted to city
sales engineer.
R. L. Bostick, NTS manager and district
vice-president, attended the district managers
meeting in New York . Agey,
vice-president of DIT-MCO, Kansas City,
visited the Monarch office last week ... J.
H. McCarthy, Warner Theatre manager, was
in Wisconsin on a two-week vacation . . .
Mrs. Ann Crowe is the new assistant cashier
at Monogram, succeeding Mrs. Willie Via who
is leaving Memphis. Mrs. Vivien Wahlquist
is a booker at Monogram now, succeeding
Complete
line of standard
accessoriesall
companies
Pat Hammond who resigned. She formerly
was at Columbia.
AmoiiK vatatloners were Fred Curd, office
manager for RKO; Mrs. Joanne Todd, cashier
for Monogram, visiting relatives In Kentucky;
Mrs. Laura Gordon, MOM booker, driving
to California with her husband and another
couple: G. C. Hale, .service engineer for National
Tlieatre Supply, and his family, at
Hot Springs, and Miss Katherine Randle, Lippert
booker, In BUoxi, Miss.
Recent visitors included: From Arkansas,
Mrs. Claud Snow of Swifton: E. D. Pllppin,
Dell: Johnnie James of Cotton Plant: W. P.
Dowling. the Palace. Greenwood: Zell Jaynes.
the Maxie, Trumann: Paul Shafer and Robert
Bradley, Poin.sett Drive-In, Marked Tree;
John Lowry and son Jack of the Lowry at
RussellviUe and the Park and Plaza at Bentonville:
T. H. Stanley, Radio at Beebe, and
Pat Fleming of the Gail at Round Pond.
From Tennessee: W. F. RuffIn Jr.. Coving-
. . .
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ton: G. H. Goss, Rustic at Parsons; N. B.
Fair, Sommerville; Louise Mask, Luez,
Bolivar, and Miss Amelia EUlis, Mason
From Mississippi
: Mr. and Mrs. Bern Jackson,
the Delta at Ruleville; D. J. Collier, the
Globe at Shaw: Mrs. J. C. Nobe. the Temple
at Leland and Roosevelt at HoUandale; Leon
Rountree, the Holly at Holly Springs and
the Grand at Water Valley, and Mrs. Verlia
Gullett, Benoit Roy Dillard of Wardell
and E. G. Vaniver of the Palace at Kennett
were in from Missouri.
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BOXOFFICE June 21, 1952
65

.
MIAMI
n musement editor Herb Rau left on a busmans
holiday, traveling west with stops at
New Orleans, Houston and Las Vegas for a
look at the latest in show business. Then he
goes to Hollywood to see the latest films . .
The Hi-Way Drive-In, Fort Lauderdale, has
started a series of eight Monday night features.
A local radio announcer is quiz master
at the evening eventxS and there will be 80
prizes given away. To emphasize the efficiency
of the theatre's insect control apparatus,
the at)sence of mosquitoes, bugs and sandflies
is being stressed.
"Skirts Ahoy!" is in its fourth week at
Florida State's Colony and Florida theatres.
James Barnett. manager of the downtown
Florida, has one of tile most eye-arresting
fronts so far seen on Flagler street. A large
round display revolves above the marquee,
causing the figures of the film's featured
swimmers to move in swimming motion. Tlie
picture holds special interest for this area
since the child swimmers. Bubba and Kathy
Tongay, claim Miami as home. A Lincoln
road shop put on a "Skirts Ahoy!" fashion
show at the Miami Beach Colony.
A new air conditioning system has been
installed in Wometco's neighborhood Surf .
Florida State's Cinema has inaugurated new
low summer prices, with an evening top of
^ttS^BPhk.

Affectionate Tributes
To O'Donnell and Cole
DALLAS—The historic three-day COMPO conference came to si
fitting climax here last week with affectionate tributes to the two men
who long have been in the vanguard of activities for improvement and
unity of the industry: namely. Robert J. O'Donnell and Col H. A. Cole.
The Wednesday night banquet and the gifts presented the two
Texas industry leaders, whose leadership now has become nationwide,
combined in a unique way to illustrate the warm esteem in which the
two men are held.
Bob O'Donnell was presented a lifesize portrait of his
wife, and a suite of new furniture was given to Colonel Cole for the
Allied Theatres of Texas office where Cole spends so much of his time.
The gifts were made possible by these Texas industry leaders and
friends:
John Adorns
John Allen
Roy Beoll
Herman Biersdorf
O. K, Bourgeous
T. W. Bridges
Ben Commock
Charles E, Dorden
Alfred Delcambre
Claude Ezell
Horace Foils
Julius Gordon
H. J. Griffith
Karl Hoblitzelle
Von Hollimon
Jack Houlthon
Houseman Insurance Co.
Phil Isley
Al Kane
Tood Leon
Hi Martin
Bill O'Donnell
Rip Payne
Jimmy Prichord
Al Reynolds
L. M. Rice
Doak Roberts
Ed Rowley
Theo Routt
Sol Sachs
Julius Schepps
Harold Schworz
Mark Sheridan
Paul Short
Bob Warner
Raymond Willie
Ronald Reagan, president of the Screen
Actors Guild, served as toastmaster at the
testimonial banquet, held in the grand ballroom
of the Adolphus hotel, which was filled
to overflowing. Reagan read the names of
the ten Texas COMPO executive chairmen
who were responsible for the conference:
namely, Karl Hoblitzelle, Cole, O'Donnell,
Edward H. Rowley, H. J. Griffith, Julius
Gordon, Phil Isley. Claude Ezell, Henry
Reeve and Paul Short.
Reagan introduced William C. McCraw,
executive of Variety International, who made
the presentation speech for Colonel Cole;
"No man has more uniformly displayed a
generosity of heart: human as life itself and
with a smile in his heart, he is truly one of
God's appointed ... No man has been more
sincere in his thoughts and efforts to help
his fellow industrymen. These have been
fast fleeting years for the colonel, and he
loved the business that blessed him.
"As head of COMPO, with Bob O'Donnell.
I know of no man more devoted to the causes
and problems of the business.
"No man could ever erect a monument in
marble or steel as everlasting as that w-ritten
in the hearts of his fellows and associates.
"Now, colonel, it gives me a great deal of
pleasure to advise you these men and women
assembled here have refurnislied
your office.
In the morning when you go to work you
will find a new desk, new chair. We hope
they will serve as a remembrance each day
that always we love you because of your
great soul and open heart. You deserve only
Alice Faye, actress and radio star and
wife of Phi! Harris, the orchestra leader,
presents a personal compliment to Colonel
Cole as Bob O'Donnell looks on.
the great things of hfe that can come to a
good man. All of us are better people because
you have come this way."
Cole found it difficult to respond, but he
said with feeling: "I do believe that a great
deal of what has been said .should be discounted
... I have made mistakes and errors,
but they have been of the mind and
not of the heart. I have always had the
l(l> O'Donnell and wife standing beside
the oil portrait of .Mrs. O'Donnell presented
by the COMPO conference.
feeling that this Is a great industry, and what
little I could do to help it to greatest fruition.
that was something I must do.
"I am going next week to New York City.
I pledge myself to do the best that I know
how in this great tax repeal effort. I love
it that such a big task .should come to me
this late in life. In contrast to the horror
of feeling u.seless, it Ls a great feeling that
my lellow exhibitors can look to me to do
a big job.
"Thanks again for the wonderful gift. I
appreciate everything that has been done for
me, and I hope that I can prove worthy of it."
The colonel walked to his seat amidst a
standing ovation.
Reagan then introduced Alice Paye and
Phil Harrts.
Rabbi Israel Chodos of Oklahoma City then
gave an eloquent testimonial honoring O'Donnell.
Chodos said:
"In the old Olympic torch races, each contestant
started in the race with a lighted
torch in his hand. The winner of the race
was not the one who arrived first, at the goal.
The winner was he who arrived first at the
goal with his torch still burning brightly.
"We have gathered in the grandstands this
evening te cheer on to victory a gallant
sprinter on life's highw'ay. Some few runners
may have gone beyond him. but their torch
is extinguished in irremediable gloom. Our
favorite in this race can be recognized by
his aristocratic carriage, by his purposive,
measured stride, by the benediction of his
radiant smile, by the youthful Olympian
head crowned with antique silver. And in
(Continued on next page)
ii^tc'n
Snapped at the "COMPO conference were the above groups of
Texas exhibitors. Left to right: Max Skelton, Temple; .Martin
Johns, Houston; F. W. Nance, Beeville; Jack Farr and Jack Groves,
Houston; Eddie Joseph, Austin, and J. G. Long, Bay City. In righthand
photo: Bruce Collins, Corpus Christi; Kyle Rorex. i \r

h
Genera, view of the Adolphus grand ballroom during the testimonial banquet for Bob ODonnell and Colonel Cole
Honor O'Donnell,
Cole
(Continued from preceding page)
his hand there is a torch o£ brilliant light,
which no angry wind can extinguish; which
no stoi-m can quench. It is the sacred flame
of honor. It is the sacred flame of love for
humanity. It is the Ught of loving kindness
and compassion and deeds of mercy. It is
the light of precious friends. It is the torch
of joy in everything that ennobles life. And
he holds that torch aloft, proudly as he
runs, for he Itindled it at the altar of God.
"And his name is Bob O'Donnell!
AN ACQXJISITIVE SOCIETY
"We live \n an acquisitive society. Possessions
possess us. Our lives are dominated
by the crass slogan, 'Business is business.'
Things and gadgets clutter up our days. The
music of the spheres is drowned out by the
discordant clinking of coins.
"Getting money may develop men's characters;
having it ruins them. An Irish busboy
won 5,000 pounds in the Sweepstakes.
'Are you going to quit now that you are
rich?' they asked him. 'No,' he answered,
'but I'm going to be awfully impertinent.'
That is why so many people born with a
silver spoon in their mouths never make
much stir with it.
"Somehow the having of money makes us
callous to the pain of mankind. When a
face is slapped by a tyrant across the seas,
we do not feel the smart of that pain on
our cheeks. When a baby is torn from its
mother's breast and cries out in the pangs
of unsatisfied hunger, we fail to hear in that
child's cry the mounting wail of an agonized
humsinity.
"Our bloated egos, our swollen self-centeredness,
hide from our eyes the suffering
of our fellowmen. We become little rotund
islands of complacency in a vast, engulfing sea
of trsigedy.
"We pass the brief hour between life's sunrise
and its sunset, in pettiness and vanities.
And for so many of us life is a sore disenchantment;
a dull dragging of chains between
the cradle and the grave; an elongated
yawn between the oblivions of birth
and death; a tale told by an idiot full of
sound and fury, signifying nothing.
"We celebrate tonight a man who has
dedicated his life to help others.
"Bob O'Donnell knew that there are some
boys in the world who are denied their birthright.
So he took over $350,000 of the gain
that was due him from the profits of
'Tembo' and gave it outright to the Texas
Foundation of Variety's Boys Ranch at Bedford.
"What an example to emulate!
"Tent 17 of the Texas branch of Variety
Clubs International, adopted lovingly the
heart fund project, to alleviate the suffering
of men, women and children whose coronary
affliction robs them of life's fullness. Bob
O'Donnell opened his gi-eat big Iri^h heart
to them; to moUify their wounds, to bring
surcease to their sorrow, to help them look
upward when they were flat on their backs.
Only God knows the actual extent of the
largesse and munificence he spread on behalf
of this project.
"His is a life of radiation, not absorption.
By his merciful deeds he has transmuted
the tedium of life into a Te Deum. He knows
how to soar into the stratosphere of the
spirit, where he proclaims with creedless
ecstasy; Nihil Humanum Mihd Alienum Est.
Nothing that touches human life is foreign
to me.
"In a deeper sense. Bob O'Donnell's personal
life and attainments represent a gift
to American youth, which rivals his philanthropies
in significance and challenge.
"A mood of cynical hopelessness pervades our
generation. The prophets of doom all about
us, drape themselves in opaque blackness,
and proclaim, in sepulchral tones, the death
of our world. They dip their pens in bitter
gall, and scrawl upon the walls of the world,
the ominous handwriting which spells the
end of civilization.
"The world is tottering, for the third time
in one generation, on the brink of an abyss.
The atom bomb, which is a highly developed
form of self-destruction in the giant economy
size, will grind our civilization and its
cherished values in the dust.
AN HORATIO ALGER STORY
"The growing clamor for a welfare state
instead of a state of welfare, paralyzes their
initiative and renders scleritic their will tff
survive. Irresponsible, aimless drifting is
fast replacing the dogged, adventurous determination
to chart new courses, to blaze
new trails, which have been the romance of
America and Americans. The glowing life of
Bob O'Donnell hurls the defi into the teeth
of these prophets of doom.
"I do not wish to be guilty of premature
recitation of Bob's obituary. But his intriguing
life story calls up the shades of Horatio
Alger: from humble usher to Chief Barker;
from a $15 a week employe to the coveted
post of general manager of the Interstate
Theatres; from day laborer to titan of commerce.
Not bad.
"Don't tell us there is no more opportunity.
Look at Bob O'Donnell."
In responding O'Donnell emphasized his
great affection and love for Colonel Cole,
and said to Rabbi Chados, "Your interpretation
of a man in the theatre world, though I
feel that I fall far short of the stature of
your remarks, is a challenge to every man
in the business."
Bordertown Burglarized
EL PASO, TEX.—Burglars recently entered
the Bordertown Drive-In on Highway 62 and
Manager Robert McLaughlin
fled with $74.72.
said they entered the grounds through a
locked gate and took the money from a
strongbox in his office.
08
BOXOFFICE June 21, 1952

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BOXOFFICE :: June 21. 1952
69

,
Speaker at COMPO Session Terms
Texas World Exhibition Capital
DALLAS—In an address at the three-day
COMPO conference recounting the virtues of
Texas exhibitors and their leaders, John Ben
Sheppard declared that the cardinal responsibility
of all U.S. theatremen is to keep motion
pictures free, "high in quality and morality,"
and to maintain the local film house
as "the auditorium of democracy."
His speech follows:
"We are very individualistic here in the
Republic of Texas, and even on such occasions
as this we are inclined to wonder
just what the motion picture industry has to
do with us as Texans. We ask ourselves,
•Just what is the story of motion pictures
in Texas, anyway?'
"The motion picture industry in Texas has
a story to tell that Texans can be amazed
at, even though they have long been accustomed
to sharing superlatives about the biggest
state in the umon.
"Hollywood is considered the motion picture
production capital of the world. New York
is considered the distribution capital. But
Texas is considered the film exhibition center
of the world, for very good reasons.
INA'ESTMENT IS 200 JULLION
"There are more than 200 million dollars
invested in the motion picture industry in
Texas—more than all the money invested in
the Hollywood studios. About 3,500,000 persons
in Texas go to the movies every week.
In this state there are 1,585 conventional theatres
and 375 drive-ins, a total of 1,960 theatres.
These theatres employ almost 16,000
people, and their combined weekly pay roll
is more than $650,000. Even though Texas
has only 1 19 of the population of the United
States, it contributes 1/12 of the national
revenue from motion pictures. It is the biggest
film center in the world.
"The Texan's love of good movies, and his
appreciation of the community theatre, is
no accident. It is due primarily to the envisioned
and tireless leadership of the nine
executive chairmen of the Texas COMPO
Showmen—Karl Hoblitzelle, R. J. O'Donnell,
H. J. Griffith, Julius Gordon, Claude Ezell,
Phil Isley. Hemy Reeve, Ed Rowley, and
Col. H. A. Cole. These men are largely responsible
for the growth and success of the motion
picture industry in Texas. They are
among the state's No. 1 citizens. We are
proud of them and grateful to them for what
they have accomplished.
TEXAS PRICES LOWEST
"Because of men like these the people of
Texas are getting the best that the film industry
has to offer. Not only that, but they
are getting it cheaper than anywhere else.
Since 1945, the cost of food has gone up 58
per cent. The cost of clothing has risen
33 ',2 per cent, and rent 24 per cent. All over
the country the cost of admission to a movie
has risen only 11 per cent, but in Texas it
has ri.sen less than 3 per cent.
"The average price of admission to a motion
picture theatre in Texas is only 36 cents.
Since most of the theatres in Texas show
single features, and the average program lasts
two hours and eight minutes, Texans are getting
the world's finest entertainment for only
17 cents an hour.
"Does the tremendous size of the movie
industry in Texas mean that huge sums of
money are leaving the state? Not at all.
Seventy-five per cent of every dollar .spent
in a Texas theatre remains in Texas.
"What kind of people are the.sc fellow
Texans of the motion picture industry? To
say that they are just ordinary folk like
everybody el.se would hardly do them justice,
because they are vei-y much above average in
many respects. Although they make up less
than one-half of 1 per cent of the population,
they contribute 9 per cent of all the
money given to various charities in the state.
Statistically speaking, this means that the
average person in the Texas theatre industry
gives from 10 to 20 times his share to Texas
charities.
"The theatreman in Texas is a very substantial
citizen, with a great interest in the
moral, educational, and financial welfare of
his state. Eight out of every ten people employed
by the motion picture industry in
Texas have a high school education—and 65
per cent have a college education. Seventynine
per cent of them are married, and more
than eight out of ten of these own their own
homes.
"But even more outstanding than this high
percentage of home ownership is the manner
in which these people give the home its
proper importance in a moral and democratic
society. In 1951, when the national divorce
rate was 40 per cent, and the over-all rate
in Texas was 37 per cent, the divorce rate
in the theatre industry in our state was only
16 per cent. More than eight out of ten of
these people are church members who attend
regularly, and almost nine out of ten are
voters. There are very few other professional
or business groups that can boast of such a
record.
AN INDUSTRY RESPONSIBILITY
"But with such an outstanding record goes
also an outstanding responsibility. The motion
picture industry has become—socially,
financially, and educationally—a national institution
of the first rank, and as such it is
a controlling power in the destiny of this
nation. It has replaced some of the institutions
which made this country free and
great. Years ago, people used to exchange
news and opinions over a cracker barrel in
a general store. But the general store is gone,
and nowadays people get news, form political
opinions and receive many of their impressions
of the world, not over a cracker barrel,
but in a theatre over a sack of popcorn. The
theatre has become one of the foremost institutions
of freedom, the auditorium of
democracy, and the motion picture exhibitor
has on his shoulders the responsibility of being
a citizen and a leader of citizens.
"But the responsibility is not one-sided.
The public, too, has a duty to fulfill to the
motion picture theatre. People are obligated
to think on its importance in our demociutic
way of life. They must realize that motion
pictures are a source of information and
education, and that they represent a freedom
that is fully as important as freedom
of speech, press or assembly, and they must
give the movies the proper place in their
everyday activities.
"Motion pictures are as inseparable from
TIM HOLT'S NEW
star Tim Holt is
HOSS' — Cowboy
pictured with the latest
addition to his collection of bangtails, a
tiny, cocoa-brown Shetland pony, presented
to him recently by the school children
of Ada, Okla., to use in entertaining
crippled children in hospitals. The pony
is only on trial. If he can be trained, the
official presentation will be held during
the annual Ada rodeo in August. The dog
appearing in the photo is Tim's own dog,
Saant Poo.
the American way of life as books, newspapers
and town halls. Our common and
cardinal responsibility, with regard to the
movies, is to keep them free, to keep them
high in quality and morality, and to keep
the local film house before us as a symbol
of our freedom and a challenge to our citizenship,"
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70 BOXOFFICE June 21, 1952

. . Mrs.
. . IT'S
Oklahoma Ciiy Ten!
Holds Golf Tourney
OKLAHOMA CITY- Variety TciU 22 stagi'd
its second annual golf tournament and dinner
dance Tuesday ilO> and Glen Fowler of
Athel Boyter's booking agency, was medalist
in the golf match. Charley Hudgens. Universal
manager, was chairman of the event.
A total of 53 golfers participated in the
one-day meet, with prizes for every player.
Bill Maddox. Universal salesman; Don Tullius.
Warner Bros, manager; C. H. "Buck"
Weaver. Paramount manager and Tent 22
chief barker: Frank McCabe, Video; Ralph
Warner. Hudgens and Johnny Wilkinson, associate
member, were on the prize committee.
A dinner dance was held that night with an
open hou.se preceding the dinner. All three
affairs were in the Persian room of the Skirvin
Tower hotel. About 155 persons attended.
Meantime, the tent planned another big
dinner dance for July 7 at the Beacon club
with John Rowley, second international chief
barker. Dallas, as special guest.
The party will be free to members and their
wives and will feature special entertainment.
Jack Bryant, Dallas club manager, also will
attend. Don TuUius. Warner manager, is
chairman of arrangements for the event.
Chief Barker Weaver this week also revealed
that plans are being made for a car
giveaway set for December 22 in the Municipal
Auditorium. A Cadillac and Ford will be
given away at a dinner dance. Dee Fuller,
auditorium manager, is in charge of arrangements
for this event and is chairman of the
auto award committee.
The annual Tent 22 Turtle Derby, with
Tullius as chairman, is set for September 13
at the Stockyards Coliseum.
Texas Equipment Dealers
Hold Dallas Conference
DALLAS—Texas theatre equipment dealers
met at the Adolphus hotel here recently in
a conference called by Ray Colvin. executive
director of the Theatre Equipment Dealers
Ass'n of America. The meeting was held in
conjunction with the Texas COMPO Conference.
Representatives of all equipment firm
members of TEDA in Texas attended the
meeting. General discussions of problems
confronting the industry were conducted and
other special matters were acted upon.
Among these was the adoption of resolutions
to put forth every effort possible to
help exhibitors with their campaign against
admissions taxes, to aid COMPO on a national
scale and to assist Texas exhibitors in
procuring COMPO speakers for special occasions
in their towns.
TEI Calls Off New Theatre
Planned in Denver City
DENVER CITY. TEX.—Rising costs of material
and generally unsettled conditions led
officials of Theatre Enterprises. Inc., to
postpone for the time being their plans for
a new theatre here, C. C. Caldwell, TEI executive,
said on a recent visit here with Jim
Bell, manager of the Rhea.
The Rhea was erected in 1939 and then
called the Ritz while a theatre in the south
part of town was called the Rhea. It was subsequently
destroyed by fire and the name was
given to the Ritz.
OKLAHOMA CITY
^avc Hunt, Republic manager, and Cliff
White, Video's chief booker, went l

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MGM Testing Response to Ad Mat
Idea
Developed by Don Douglas
DALLAS — An idea (il Harry Hardgrave,
fornu'r city manager for Rowley United Theatres
at Sherman, and
developed by Don
Douglas, advertisingpublicity
manager for
the circuit, has been
adopted by MGM on a
trial ba.sis in the
southwest.
Douglas hopes the
idea, a composite mat
service, will be adopted
nationally by all distribution
companies.
He obtained the assistance
Don Douglas
of the steer-
ing committee of Texas COMPO Showmen,
Col. H. A. Cole and E. B. Coleman, southwest
division publicist for MGM, in putting
over the idea with MGM.
The composite mat offered by MGM is
about 12 inches square, made up of four
styles and sizes of mats from a one-inch
slug to a six-inch mat. Included are one
and two-column scene mats, four one-column
ad mats ranging from the inch slug to a fiveinch
ad. plus two styles of attractive borders.
The composite, offering 12 columns of selected
mats, costs only 35 cents. If bought
individually the cost would be $1.80, not
counting the borders.
Douglas lists the advantages of the composite
as follows:
First, at a cost of only five cents more
than a two-column mat, a selection of 12
columns of mats and borders is provided.
The individual mats are always
the same size, which makes it easy to
lay out an ad campaign on each MGM
picture.
Interstate to Install TV
At Theatre in Houston
HOUSTON—R. J. O'Donnell, executive
head of Interstate Theatres, says that big
screen television for theatres is coming to
Houston this summer before the opening of
the football season.
Big-time football, other sporting events and
similar happenings will be shown. The screen
will be installed in either the Met, Majestic
or Kirby theatre. Installation of the TV
screen was made possible when the city
was included on the "cable," the line that
feeds telecasts directly into areas without
first being recorded on film.
Rio Theatre Destroyed;
Across Texas Border
REYNOSA, MEX.—The Rio Theatre, located
on the small plaza on the Monterrey
highway, was destroyed by fire June 11. An
overheated electric motor operating a refrigeration
system was believed to have caused
the blaze. Rodolfo Garza, manager of the
house, estimated the loss at between 600,000
and 700,000 pesos or more than $75,000.
One of the largest theatres in Reynosa, the
Rio was used as a public meeting place of
government authorities. One fire truck from
McAllen, Tex., responded to the alarm.
Second, the small mats can be u.sed
for a teaser campaign with a large one
or two-column opening day ad, followed
up by ads of different size on the second
and following days.
Third, the composite contains both a
one and a two-column mat, something
the average exhibitor does not bother
to order. In addition most newspapers
will run scene mats with a reader free.
Scene mats are ticket sellers.
"Of course, you cannot use all the mats
on each picture, but at 35 cents you are getting
a selection of 12 columns of mats at a
cost of two and one-third columns," Douglas
said. "Your ads will have more distinction
and better selling appeal, because it is
a certainty that MGM or any other distributor
can make more attractive ads on
their own pictures than any outside source.
"Rowley United, Theatre Enterprises and
most of the other circuits have placed standing
orders with National for the MGM Special
Mat No. 1, which is the designation for
this composite mat, on each of their releases.
This idea is being given a trial by MGM.
Encourage them by placing on standing order
with National Screen your request for
Special Mat No. 1 on all MGM releases. Think
how valuable this would be for you if every
distributor made composite mats available
on their pictures. You would always be assured
of a fine selection of the best mats
on every picture, as good as you could select
if you had a pressbook."
Many people in the industry feel that the
composite mat meets the requirements of 90
per cent of the theatres in this territory. If
adopted universally it would save a lot of
money and waste and make for better and
quicker service.
CLASSIHED ADS—EASY TO USE
• MACHINE FOLD
• ROLL, SINGLE-DUPLEX
• RESERVED SEAT
• BOOK STRIP
THEATER GIFT COUPON BOOKS
tlASON PASSES — ONE TIME COMPS.
-A-eeu-RA&Y-
SOUTHWEST TICKET & COUPON CO.
2110 CORINTH ST. • Horwood 7185 • DALLAS, TEX
72 BOXOFFICE June 21, 1952

. . The
. . The
Maurice Cole lo Build
Drive-In at Abilene
ABILENE. TEX.—About $218.U0U iii Abileni'
construction was among $17,000,000 approved
by the National Production Authority for
Texas recently. Among the local projects,
Maurice S. Cole received approval of im
$18,000 theatre.
Landscaping and other costs beyond material
will bring the cost of the theatre, which
will be a drive-in, to $22,000. That was the
amount .stated in the construction permit
authorized by the city engineering department.
Cole's site is at 1750 N. Treadaway
Blvd. He will be able to use the land he
originally purchased for the building but
altered his plan to place the structures on
a different part.
The spot on which Cole first intended to
locate the theatre proved to have been designated
as an extension of North 18th street.
He will build outside the designated street
area. Building Inspector L. L. Thoma^;son
said construction cost, plus land.scaping and
price of the land, will make Cole's total investment
$108,000. Cole will name the airer
the Key City.
Jasper Drive-In Opens
JASPER, TEX.—Jasper's new drive-in,
owned and operated by F. W. McManus of
Jasper and J. Wood Fain of Woodville, Tex.,
co-owners of the Texas Theatre here, has
been opened on Highway 96 just south of
town. It has a capacity of more than 500
automobiles. McManus is the manager.
300 Asked for Speakers
At Texas COMPO Office
DALLAS—Some 300 requests for speakers
have come into the Texas COMPO office since
last Thursday asking for recordings of
speeches and discussions made at the Texas
COMPO Conference June 9-11.
Paul Short, sp>eaklng for the COMPO executive
chairman, said that a package arrangement
would be completed to include copies of
important speeches and recordings of the
principal speakers. The package soon will be
made available at the exact cost.
SAN ANTONIO
IJarnId Schwarz, head of Tower Picture.'!,
.
. . . "The
Dallas, was callinK on the local theatre
trade new secretary in the Alameda
Theatre office is Pauline Tljerina
Marihuna Story," distributed by Richard
Crane of Dallius, played four days at the National
and two days at the Zaragoza. Crane
was here with the picture.
Arthur Land.sman, president of Stat

. . Arnold
. . Jack
DALLAS
Terry Brewster, booker at Texas Theatre
Service, is spendiiiK his vacation at Fort
Smith. Ark . Swiger, Southland Tlieatre
Brokers, has been in Denver. Colo. . . . Al
M. Kane, divi.sion manager for Paramount,
sent special invitations to leaders of women's
groups all over the city for the screening of
"Carrie" at the Capitan Theatre June 12. It
was well-attended and Evelyn Oppenheimer,
well-known local book reviewer, appeared to
give a brief discussion of Tlieodore Dreiser's
place in American literature. The film was
adapted from Eh-eiser's book "Sister Carrie."
n. K. CaTrington, Nationwide Pictures, left
for New York on a ten-day business trip . . .
Col. H. A. Cole left Wednesday il8) for New
York City to meet Pat McGee of Denver and
the heads of national COMPO to lay plans
for the national tax repeal program . . . Kyle
Rorex. executive director of Texas COMPO.
left for Taos. N. M.. for a well-earned rest.
He will visit several days in Galveston on his
way back home.
J. Robert Bell, assistant manager of the
Crest Tlieatre here, left Monday (16) on vacation.
He has no particular destination, but
said he would just drive off on an extended
Mr. and Mrs. Phil Isley left
road trip . . .
Monday for Ogden. Utah, with Mike and Robert
Walker, who have been visiting with
them for the last couple of weeks. They will
retui-n to Dallas in one week.
Aline Andres of National Screen is on vacation
. Barnes of NSS went to
San Francisco on vacation . . . Mary Bitting.
Columbia, will return to work Monday (23)
after a two-week vacation ... Sol Sachs. RKO
manager, was to leave for New York Saturday
(21). Sachs said latest information
showed that the Dallas branch is in fourth
place in the Ned Depinet drive, which started
December 21 and ends June 26. The entii-e
organization is putting out every effort to
climb to first place in the short time remaining.
Deborah Lynn is the name of the baby
girl who arrived in the Charles E. Darden
hou.sehold June 5 at Florence Nightingale
George Lantz. .sound engineer
hospital . . .
for Interstate Theatres, is on vacation . . .
Dorothy Johns, secretary to R. I. Payne,
Theatre Enterprises, has returned from a
busy two-week vacation on the west coast.
Dorothy visited Los Angeles and took in the
sights, then went on to San Francisco and
.spent several days in that city.
R. I. Payne, Eddie Forrester and Joe Caffo
of Theatre Enterprises went to New Mexico
for the annual meeting of New Mexico Theatre
Owners Tuesday and Wednesday (17.
18).
"71^0 jp^ . . .
Mac Enterprises, D. F. McCrosky, president,
moved on June 10 to a new address on Filmrow—2021
Jackson St. McCrosky left Monday
(16) for a trip to Memphis, Nashville and
Centralia. 111., taking his son Dale with him.
They will meet Mrs. McCrosky in Oklahoma
City for the weekend.
Late Fred Larned's Son
Joins Astor in South
DALLAS—Aj-thur Fred Larned III. son of
the late Paramount exchange manager, Fred
Larned. has joined Astor Pictui-es Co., with
offices in Dallas, Memphis and New Orleans.
The younger Larned, who is 27, will have
full charge of booking activities and sales
contacts in the Astor system. He has already
had considerable Filmrow experience.
W. G. Church to Ashdown
ASHDOWN. ARK.—W. G. Church has been
transferred from the management of the
Chief Theatre at Broken Bow. Okla., to the
Williams theatres here. His home is in De-
Queen and he akeady had many Ashdown
contacts.
COOLING CHECK
BLOWERS,
AIR -WASHERS,
MOTORS.
V-DRIVES,
SWITCHES.
ASPEN EXCELSIOR MATS.
PUMPS.
PULLEYS.
V-BELTS.
FLOAT VALVES. ETC.
HERBER BROTHERS
"Fair Treatment and Adequate Service for 25 Years"
408 S. HARWOOD DALLAS, TEXAS
Texas Drive-In Ass'n
To Meet on July 16
DALLAS — The Texas Drive-In Theatre
Owners Ass'n will hold its first formal meeting
in the Cactus room of the Adolphus hotel
on the afternoan of July 16, it was revealed
this week.
Charles W. Weisenburg. temporary secretary-treasurer
of the new organization, said
that approximately 60 Texas drive-ins were
represented at the first meeting held June
9 in connection with the Texas COMPO Conference.
Meantime. Rice & Tablowsky, attorneys,
are preparing legal papers for the new organization,
including bylaws and a charter. At
the July 16 meeting an election will be held
for permanent officers and board of directors
and further details will be worked out on the
purposes of the organization. This is the
second state drive-in association. The first
was organized in Ohio.
In order to be eligible for membership an
individual must be an owner or partner or at
least financially interested in a drive-in.
Temporary officers named at the June
meeting were Jack Farr, Trail Drive-In,
Houston, temporary president; E. L. Pack,
Dallas, vice-president, and Charles W. Weisenburg,
Dallas, secretary-treasurer. Temporrary
board members are W. O. Bearden, Lubbock;
Jake Lutzer, Fort Worth; Arthur
Landsman, San Antonio; Prank Navels,
Hearne; Claude Ezell, Dallas, and Fred Smith,
Huntsville.
Among those attending the first meeting,
including the temporary officers, were R. N.
Smith, Mission; Bob Moran, Dallas; Jim Ferguson,
Grand Prairie; H. Larke, Lubbock;
Harold Brooks, Dallas; James Riggs, Dallas;
A. P. Boyette, College Station; Charles Albert,
San Antonio; Jack Groves, Houston; Lou
Johns, El Paso; H. H. Muller, San Antonio;
Doyle Garrett, Dallas.
Monthly Luncheon Group
To Meet in Dallas June 26
O'Donnell, one of the active
DALLAS—Bill
members of the Texas COMPO bui'eau, will
speak at the monthly luncheon meeting of
Filmrow secretaries at the Town and Country
restaurant here Thursday (26).
Secretaries also are looking forward to
seeing Mrs. Helen Jane Hahn again. Helen
Jane, secretary to Col. H. A. Cole, arranged
for the first meeting last month with Winnell
Quinn. Stormy Meadows and Prankie
Weatherford. However, Helen Jane became ill
shortly after the last meeting and underwent
an operation. She has been at home the last
two weeks recuperating and her doctor says
she will be able to attend the meeting next
week if her improvement continues.
Helen Jane has been concerned about the
welfare of her boss. Cole, but the other secretaries
along Jackson street have been pinchhitting
for her and Cole's secretarial work
has been kept up niciely.
Eldon Cofimans Have Daughter
HOUSTON—Eldon Coffman, manager of
the Sunset Theatre here, and his wife Betty
are parents of a baby daughter, Deborah
Jean, born at St. Mary's hospital in Russellville.
Ark. The Coffmans are temporarily
living in Russellville.
BOXOFFICE June 21, 1952

Allied of Wisconsin
In Regional Confab
RICE LAKE, WIS. — Allied Independent
Theatre Owners of Wisconsin held its largest
regional meeting— 150 theatremen were in attendance—here
recently to introduce northwestern
Wisconsin showmen to the workings
of the Allied organization.
Highlights of
the meeting included an announcement
by National Director Ben Marcus
that at the recent national board meeting,
Wisconsin Allied was named host for the 1953
national convention of drive-in theatre owners
and the national board annual spring
meeting. Wisconsin Allied will hold its annual
convention in conjunction with the national
board meeting and drive-in convention the
third week in March.
RESOLUTION TO MGM
Directors of the regional unit met here and
drew up a resolution condemning MGM for
its sales policy on "Quo Vadis" in Mihvaukee.
Copies of the resolution were to be sent to
the MGM general sales manager, division and
branch manager. The resolution blasted at
bidding on the picture and asked MGM to
withdraw its requests for bids and release
the picture "according to schedule."
The regional meeting started with a noon
luncheon at the Elks club. Leo Miner of the
Miner Amusement Co. welcomed exhibitors
in behalf of his brother Fred and himself and
turned the meeting over to President Sig
Goldberg.
Goldberg explained the functions of Allied,
with particular regard to its successful fight
against legislative measures injurious to the
film industry.
Mr. Votel of the Minnesota-Wisconsin
trucking line discussed film carriers and
Oliver Trampe of Film Service, Milwaukee,
told exhibitors his company was interested in
coming into the territory and running trucks
out of Minneapolis to service northwestern
Wisconsin theatres.
SMALL-TOWN PROMOTION
Harold Pearson, executive secretary of
the
Allied unit, discussed small-town exploitation,
and other exhibitors who told of exploitation
ideas which had proved successful for them
included George Johnson, Stanley; Ervin
Morris, Muscoda; Bob Zielke, Bruce; Ben
Marcus, S&M Theatres; S. J. Goldberg, Wausau;
John Schanon, Amery; Russell Leddy,
Green Bay, and Larry Beltz, Wausau.
A new director for the northwestern section
of the stat€ was chosen. He is Dave Hulbert
of the Augusta Theatre, Augusta.
Goldberg discussed the new drive-in theatre
code which went into effect in the state June
1 and asked exhibitors knowing of violations
of the code to notify the Allied office at once.
Exhibitors discussed city license fees, which
range from $25 to $100. Marcus, chairman of
the film committee for Wisconsin Allied, lead
a discussion of film.
Many exhibitors came into town the night
before the meeting to look over the 53 Auto
Vue Drive-In, enjoy fishing and golfing. Theatre
Confection Co. of MinneapolLs was host
the evening before the meeting at a get-together
cocktail party. On the morning of the
meeting there was golf for visiting exhibitors,
while the board held its regular monthly
meeting.
S3 BOXOFFICE :: June 21, 1952
Primitive Man Stunt
Gets Twin Cities Plug
MINNEAPOLIS—Tlif Stale Theatre here
grabbed off a Minneapolis Star story with a
two-column head for "Ivory Hunter" by offering
$100 to any man who would voluntt-er for
the experiment of determining If a modern
male can get along in the woods with no
more equipment than an African tribesman
in the jungle, as in the picture.
"All the woodsman will have to do," said
Thomas Martin, State manager, "Is to spend
three day.s and nights in the Elk river woods
(near here) clothed in a loin cloth and
bearskin and equipped with a bow and arrow
and a flint and steel, all of which we'll supply."
The newspaper story went on to state
that this is the amount of "baggage" carried
by the natives who appeal- in "Ivory Hunter."
Martin explained that "the nature man"
will have to live off the country to the best
of his ability. On June 19 he is to emerge
from his woods and, fortified with a big
steak, make a personal appearance in the
State lobby.
Applicants had to be between 21 and 50
years of age, according to the yam.
License Fees Discussed
For Dane County Airers
MADISON—Discu.ssions are still going on as
to the advisability of licensing outdoor theatres
in Dane county, in which the state
capital is located. Badger Outdoor Theatres
now operates one drive-in and two more by
other companies are contemplated, awaiting
the outcome of an argument regarding a proposed
$2,000 annual fee for all drive-ins now
in operation or to be built.
It is argued that both the township and the
county could collect an annual fee. At present,
according to Leo Zeier, supervisor of the
town of Burke, his township is collecting a
fee of $200 from the Badger Outdoor near
Madison.
Of the proposed annual license fee of $2,000.
about $1,500 would cover the policing of the
roads at the theatre site and the other $500
would cover overhead expenses, according to
the sheriff's office.
Twin Cities Neighborhood
Starts First Run Policy
MINNEAPOLIS—For the first time a local
neighborhood house, the independent St.
Paul Dale, has gone to a first run policy. It
teed off with the two RKO releases, "Drums
in the Deep South" and "Hard, Fast and
Beautiful."
The policy is made possible for it by virtue
of the fact that two downtown St. Paul first
run houses, the Strand and Tower, have been
shuttered since last December and there's
no pro.spect of their reopening at any time
in the near future. There now are only four
St. Paul Loop first runs in operation. As a
consequence, distributors have been finding
considerable of their product piling up on
their shelves unplayed. The Dale shift in
policy will provide an outlet for some of
these releases.
Robbery at Minneapolis World
MINNEAPOLIS—Burglars, who are beheved
to have hid in the theatre after it closed
for the night, made off with $900 from the
safe at the downtown independent World
Theatre here. Ted Mann, the theatre's owner,
was out of the city at the time of the robbery.
NC
MAC Making Minot
Key Circuit Site
MINOT, N. D.— "Werf going to provide
Mlnot with the finest l,400-.seat theatre In
North Dakota," Harry B. French, president
of Minnesota Amu.semenl Co., said here recently.
The MAC headman wa« here with
three other executives of the circuit and an
architect, making a preliminary survey for
construction of a new theatre a-s well an elaborate
Improvements at the State.
Others in the party were W. C. Wilson,
manager of the circuit's real estate department;
Al An.son. Duluth, MAC district manager;
Robert Schmld, in charge of coastructlon
and maintenance, and J. J. Liebenberg,
Minneapolis architect.
While NPA i>ppioval has been given for
materials for a new theatre on the site the
firm owns on Main street between 3rd and
4lh, there are other obstacles, French said.
The application had been pending since 1947.
The circuit is taking immediate steps to
modernize and enlarge the State, which now
seats 1,008. About 400 .seats will be added by
utilizing the portion of the building that is
now rented out commercially. An additional
13x140 feet will be built on the north side
of the existing building. A wa.shed air cooling
-system now in the State will be replaced
by refrigeration. "The interior will be so
completely changed, no one will recognize the
old State," French said. The redecoration and
improvements will be aimed at comfort and
changes also will be made on the exterior.
"I wish I could state exactly when work
will start on the new building we very definitely
will erect on the site .south of the State,"
French said, "but there are so many technicalities
involved that no one can be positive.
But it will be done just as soon as possible.
Getting approval of the material was the first
step."
Pioneer Co. Closes Lake
Theatre After 40 Years
STORM LAKE. IOWA—After some 40 years
as an amusement house, the Lake Theatre
here has closed. The lease on the theatre
building, held by the Pioneer Theatre Corp.,
expired June 1 and will not be renewed. The
building is owned by Mrs. E. C. Musgrave
and Miss Grace Russell, who announced that
the building will be remodeled and occupied
later by an Earl May seed store.
Motion picture history in Storm Lake has
been closely connected with the Lake Theatre.
In 1911, J. M. Russell, one of Storm Lake's
pioneers, built the brick building on Fifth
street and equipped it as a theatre. It was
leased to D. E. Fyock, who named it the
World. Fyock presented both movies and
vaudeville. Later the theatre's name was
changed to the Empire.
Ozoner Loses 8th Speaker
BEATRICE, NEB. — Ward Pennington,
manager of the Crest I>rive-In. said another
speaker had been stolen from the ozoner.
Seven had been previously reported stolen,
according to police records. Police check the
theatre several times each night. Pennington
estimates the cost at $7.50 per speaker and
said the culprits use the theatre speakers,
after modification, as an auxiliary speaker on
their car radios, mounting them in the back.
75

. . The
Acquire St. Paul World
On Gross-Split Deal
MINNEAPOLIS—Industry members wondering
about the acquisition of the St. Paul
downtown World by Ted Mann and George
Granstrom, circuit owners, had their curiosity
satisfied when it became known that no
money changed hands in the deal. The theatre
is virtually a gift to Mann and Granstrom,
according to these reports, proving,
it is claimed, that "one way to dispose of a
Twin cities showhouse is to give it away."
The owners of the 800-seat house, who have
been operating it them.selves since the expiration
of Bennie Berger's lease, turned it
and the equipment over to Mann and Granstrom
without requiring them to sign a
lease—meaning they can turn it back if they
can't operate it profitably. And their rental
will be only 10 per cent of the gross receipts.
Because two larger St. Paul downtown first
run theatres, the Strand and Tower, are
boarded up indefinitely and never may be
reopened, Mann and Granstrom are believed
to be in a particularly advantageous position
with regard to product for the World. Including
the latter, there now are only four St.
Paul loop first run theatres in operation and
considerable good product can't get played
and is piling up on distributor shelves.
In the cases of the Strand and Tower, they
stand forth as a pair of theatres that can't
even be given away, apparently. They've been
disowned and their ownership is in litigation.
Mann has the Minneapolis first run World,
one of the most profitable local operations,
and Granstrom owns and operates two St.
Paul de luxe neighborhood houses.
QUAIITY&QUICK (^
'^i^L^a
Yeu tan alwayi r*ly en Fllmack
to put 'fmI' Showmonthlp op* ^^^
p«

Chicago Heat Drives
Patrons to Ozoners
CHICAGO—The highest peiceiUaBe at any
of the Loop runs was 95, with drive-ins doing
the big theatre business when a record heat
wave sent folks to the open spaces. Four of
the Loop houses hit 95 and the other six 90.
The quai-tet out in front were the ninth week
of "Man in the White Suit," fifth week of
"The Greatest Show on Earth" and second
weeks of "Skirts Ahoy!" and "Anything Can
Happen."
With the Oriental closed, the Chicago is
the only first run with stage shows now.
Buddy Baer and the Maiy Kaye Trio are cui--
rent at the house. "The Marrying Kind"
bowed out after four weeks and "Greatest
Show" was way off in its fifth. "The Man
in the White Suit" also ended its long run.
(Average Is 100)
Chicago Skirts Ahoy! (MGM), plus stage show,
2nd v*k 95
Eitel's Poloce The Greotest Show on Earth
(Pora), 5th wk 95
Grond To Hove and Hove Not (WB); High Sierra
(WB), reissues, 2nd wk 90
Roosevelt The Son Francisco Story, (WB); Loon
Shork (LP) 90
Stote Loke Red Mountoin (Pora); Flaming
Feather (Pcro), 2nd wk 90
Surf The Man in the White Suit (U-l), 9th wk. . . 95
United Artists Volley of the Eagles (LP); Montono
Territory (Col), 2nd wk 90
Woods The Marrying kind (Col), 4th wk 90
World Playhouse Penny Whistle Blues (Fine
Arts), 2nd wk 90
Ziegfeld—Anything Con Happen (Pora), 2nd wk. 95
'Sniper' Sights 110
At Minneapolis
MINNEAPOLIS — Rainy weather didn't
help the boxoffice much and grosses were
down last week, with the 110 per cent made
by "The Sniper" the highest mark in town.
"The Wild North" was second best at 100.
"The Winning Team" bowed in with 90. The
French "La Ronde" bowed out after four
fine weeks.
Century Anything Con Happen (Paro) 85
Gopher The Wild North (MGM) 100
Lyric Rose of Cimarron 120th-Fox); Journey Into
Light (20th-Fox) 80
Pix Woman (SR); Shamed (SR), 3rd wk 90
Radio City The Winning Team (WB) 90
RKO Orpheum The Sniper (Col) 110
RKO-Pan Canyon Passage (Reolort); Frontier
Gal (Realart) 85
Stote The Outcasts of Poker Flat (20th-Fox) ... 85
World La Ronde (Commercial), 4th wk 85
'Son John,'
'Flaming Feather'
Lead Omaha With 110
OMAHA— "Singin' in the Rain" finished a
three-week run at the State with a plus
mark all the way. Other first runs had varied
success, with the Omaha scoring 110 on "My
Son John" and "Flaming Feather," while the
Orpheum rated only 95 with "Carson City."
The Ak-Sar-Ben races continued to draw big
crowds and the parimutuel take has been
running about 10 per cent above la-st year.
Omaha My Son John (Pora); Flaming Feother
(Paro) 110
Orpheum Carson City (WB) 95
RKO-Brondeis About Face (WB) 100
Stote Singin' in the Roin (MGM), 3rd wk.;
Cage of Gold (Ellis) 100
Town Night Stage to Galveston (Col); Thundering
Trails (LP); Spooks Run Wild (HP) 95
Mound Reduces Schedule
OCHEYEDAN, IOWA—Bob Pelton, manager,
has announced that the Mound Theatre
here will reduce its schedules to two changes
a week from now on. Showings will be Saturdays
and Sundays and Wednesdays and
Thursdays.
BOXOFFICE June 21, 1952
DES MOINES John Anoszko to Build
T"ed iMendenhall, former Columbia film salesman,
is now advance man for Sonograph
Co., making local movies. His office is temporarily
located in the same building with
Realart. Mendenhall has been working In
Osceola, using home talent for his film. His
job of booking and working out details for the
films will take him all over the state , , . C.
Jackt«r, general sales manager, and Ben
Marcus, district manager, were at the Columbia
exchange . . . Leon Mendelson, Warner
manager, is making plans for a trade screening
of "The Story of Will Rogers" at the
Paramount exchange on July U.
Tri-States added a stage show to Its regular
billing at the Paramount Theatre in Des
Moines during the week of June 16. The
Billy Williams quartet headlined the four-act
revue, which also featured a juggling act;
Gene Sheldon, pantomimist; Earl Morgan;
and a local orchestra directed by Ralph Zarnow
. . . Another Tri-States experiment is the
addition of television lounges in two of its
Des Moines theatres. On the evening of the
recent Wolcott-Charles fight, newspaper ads
urged theatre patrons not to stay at home but
to attend their favorite movie and see the
fight in the television lounge!
The Roosevelt Theatre here will be taken
over by the Community Drama Ass'n. in July,
with Tri-States giving up its lease to the new
owners of the building. The Little Theatre
Group, which has been housed at Kendall
Playhouse, w-ill begin remodeling and building,
anticipating a fall opening in the theatre.
Centerville to Get 500-Car Airer
CENTERVILLE. IOWA—L. W. McCalment,
president of the Town and Country Drive-In
Corp., has announced the beginning of construction
of a 500-car drive-in on the John
Elliots farm on Highway 30, south of Centerville.
Central States Theatre Corp., Des
Moines, also is planning a drive-in here.
DON'T WAIT
At Wisconsin Rapids
WISCONSIN RAPIDS. WIS. — Work U
under way on the Highway 13 Drlve-In. John
Ano.s7.ko said. Heavy equipment was moved In
late In May to start the grading at the inter-
.sectlon of 13 and 73 south of the city limits
toward the town of Saratoga.
Anoszko, manager of the WLsconaln and
Palace theatres, estimated June completion on
the initial phase of the construction and completion
of surfacing, .screen tower and lastallations
as .>oon as all equipment is available.
Blueprints call for about 450-cars on the 35-
acre site. The ozoner will be o|>erated by the
same management as the indoor houses.
Pratt Brothers to Build
WASHINGTON, IOWA—The Pratt Brothers
of Washington, representing the Washington
Amusement Co., have purchased ground
on which to construct a 400-car drive-in and
amu.sement park. Construction will start soon
and the theatre will be in operation next
spring.
The Pratts also announced a plan to remodel
and re-.scat the balcony at the State
Theatre here. Work on this project will begin
December 1. The State and Fox theatres and
the new drive-in will be operated by the Pratts
under the direction of newly appointed E. S,
"Tommy" Tompkins, who has been in the theatre
business for the last 26 years. Tompkins,
a theatre manager in DeWitt the last four
years, has also managed houses in Winfield.
Fairfield, Knoxville and Kirksville, Mo.
Build Portage Drive-In
PORTAGE, WIS.—A new outdoor
theatre
to be known as 51-16 Drive-In is being built
at the junction of the two highways near
here, with space for 350 cars. It wUl be operated
by the Porteatre Co., of which F. J.
Williams is the head. R. D. Hutchings has
been chosen as manager.
Till Your Projector Breaks Down.
Have It Overhauled Now in Our Modern
Repair
Shop.
We Supply Loan Equipment free of Charge.
DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
77

. . John
. . Ted
. . . Pilmrow
OMAHA
pvelyn Wiese, 19, of Omaha, was treated for
bruises when the ear in which she was
riding was struck from the rear by a gasoline
transport as the auto started to turn into
the West Dodge Street Drive-In. She was
tlirown from the car under an auto ahead of
them . Dickson, 49, former Omalian
and a representative of theatrical firms, died
at his home in St. Elms. 111.
Tlic American Theatre at Corning, Iowa,
which ha:j reached its 25th anniversary, gave
three free shows to celebrate and played this
picture: "When I Grow Up" .
Emerson,
Tri-States publicist at Omaha, has moved
to the Hastings Rivoli on his job as vacation
swing man to relieve Manager Jimmy Pickett.
ESiierson has just finished a relief trick for
Tony Abramavich at Grand Island and Loren
Landkamer at Fairbury.
William Miskell. Tii-States district manager,
vi-sited Sioux City circuit holdings, then
went to Des Moines, Tii-States headquarters
. . . Mabel Mitchell, secretary to Ralph Goldberg,
is still acting as temporary manager of
the Ames. Earl Cressman, ex-manager who
went back to Naper to help his father who is
ill, planned to return to the Ames on weekends
but had to give up the plan.
Lillian Danielson, Paramount booker's secretary,
is vacationing . . . Carl Reese, UA
salesman, wound up his vacation . . . Jack
Jorgens, MGM .salesman who was injured in
a cai- accident near Dodge, Neb., was back on
the job with two fractured ribs well taped.
C. W. Coryell, Rock Theatre exhibitor at
One of a series of Think
Pieces about improving
your theatre and its
equipment.
RCA products are
the best to be had
—buy wisely.
EMERGENCIES!
When repairs
Bassett, has undergone further operation at
St. Joseph hospital in Omaha and is reported
to be coming along fine—and anxious to hear
from film industry friends . . . Minnie Lonergan,
MGM inspector, is recuperating at home
after an operation at St. Joseph . . . Columbia's
Omaha office was still in first in its
division of the Around-the-World sales di-ive.
Mr. and Mrs. Herman Blankenau sr. met
Cpl. Herman jr. in Omaha and drove him
to E>odge, where they operate the Dodge. The
corporal is back from some of the roughest
front-line duty in Korea, with many citations,
and expects to serve his remaining six months
probably at Camp Carson, Colo. . . . Mai-ilyn
Rogers, Conover model building up "Lovely
to Look At" in Omaha and Lincoln, said
Omaha steaks were as lovely to eat as they
were to look at. She appeared in fashion
shows at Brandeis in Omaha and Golds in
Lincoln, plus numerous broadcasts under
MGM Field M^n Al Golin's arrangements.
Exploiteer Ivan Fuldauer for MGM has set
up extensive window displays for "Lovely to
Look At," coming to the Omaha, and for
"Scaramouche," scheduled for the Orpheum.
Columbia Manager Joe Jacobs conferred in
Des Moines with Rube Jackter of New York,
assistant general sales manager, and Ben
Marcus, divisional manager of Kansas City
visitors included Bill Tammen,
Yankton; Art Goodwater, Madison; Ollie
Schneider, Osceola; Bob Kruger, Sioux City;
Carl Hai-riman, Alton; Sol Fl'ank and Ward
Pennington, Beatrice; Mrs. Ai-ch Conklin,
Griswold, and Jack McCarty, Louisville.
Cooling Really Competes
Televictims won't like roasting at
home — sell 'em on comfort
Hot little rooms at home are good to get away from
in summer, especially if you can cool the brows and
calm the souls of the patrons who seek a good show.
Look into our cooling equipment—now.
are
needed AT ONCE—call
us. We act fast!
WESTERN
THEATRE SUPPLY CO.
214 N. Fidcenlh. Onnha. Neb. .. Phone; Atlantic 90-16
Six Quad City Houses
Make Final Bows
DAVENPORT IOWA—A dark and lonely
silence reigns today in nearby East Moline's
Majestic Theatre, where the husky heroes and
the glamor girls of Hollywood have thrilled
generations of moviegoers. Similarly, the
crunch of popcorn never again will be heard
on a large scale in Rock Island's Ritz Theatre.
That house already is being changed
into 19 air-conditioned apartments. The Spencer
Theatre in Rock Island is becoming an
auto accessories store.
In Moline, the LeClaire is closed and for
sale and the Hiland has ceased operation.
Across the river, in Bettendorf, the lowan has
been remodeled into shops and apartments.
Altogether, six theatres with a combined seating
capacity of 4,400, have closed their doors
in this Quad cities area in the last several
months. Exhibitors who will talk about it say
the attendance in their theatres is
20 to 50 per cent.
TV RECEIVES BLAME
down from
Television is getting the blame for the drop.
Two years ago there were 6,000 TV sets in the
area. Now there are 111,000 sets for receiving
telecasts of two Quad cities stations.
Sports programs on TV apparently have hit
film attendance hardest. The Wednesday and
Friday night fights cut deeply into boxoffice
expectations in the theatres. The telecasts
every Saturday and Sunday afternoon of
major league baseball from Chicago also hurt
the theatres.
Even so, the exhibitors believe that all six
of the closed theatres would still be running
if the 20 per cent federal amusement tax
could be repealed. "When you take 20 cents
out of every dollar and then take 2 more cents
city tax, it is a pretty tough bite," said Bob
Danico, manager of the still-operating Riviera
Theatre in Rock Island. "I think the federal
tax has put more theatres out of business
than TV has. The tax is a terrific burden on
the theatre."
16 NOW IN OPERATION
It also may be true that the Quad cities
have overbuilt with theatres. Even after the
closing, this area still has 16 regulation theatres
with a combined seating capacity of
14,858. In addition to the regular theatre,
there are four drive-ins with combined space
for 2,800 cars.
A spokesman for Tri-States Theatre Corp.,
said his organization "continues optimistic."
Tri-States has spent tens of thousands of
dollars improving the Capitol in Davenport
and the Fort in Rock Island. Tri-States operates
three other theatres in the Quad cities
the Esquire in Davenport, the Rocket in Rock
Island and the Illini in Moline.
The Tri-States spokesman said one major
reason for closing the LeClaire was a consent
decree under which Tri-States agreed to operate
only one theatre in Moline. The corporation
chose to operate the Illini because Tri-
States owns that building, he said.
!i
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MINNEAPOLIS, MINN.-
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MILWAUKEE, WIS.-1027 N. 8th St.
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CARBONS, INC. • BOONTON, N. J.
78
BOXOFFICE June 21, 1952

Guthrie F. Crowe Urged
For Federal Judgeship
GUTHRIE F. CROWE
LOUISVILLE—GutUrie F. Crowe, president
of the Kentucky Ass'n of Theatre Owners and
state police commissioner, may be headed for
a federal judgeship in the Panama Canal
Zone. According to newspaper reports, Crowe
has been recommended for the judgeship, and
Crowe is described as definitely interested in
the Panama assignment. Crowe has been
president of KATO several years. He is a
native and resident of LaGrange. He took
charge of the state poUce force when it was
formed July 1, 1949, replacing the old highway
patrol.
Dissident Baptists Seek
To Buy Kentucky Theatre
COVINGTON, KY.—Negotiations are on
for purchase of the Andalus Theatre at 4828
Vine St. in St. Bernard by the New Testament
Baptist church. It is one of the largest suburban
film houses. Louis Wiethe, owner of the
theatre, said no deal has been completed and
it would cost $350,000 to replace the Andalus
today.
The church had been holding services in
the theatre for many months on a part-time
rental basis while shows continued to be
given but late in April film performances
were stopped and the church was the theatre's
only occupant. The New Testament
Baptists under Rev. B. H. HUlard started at
the theatre after a split occured in the Lockland
Baptist church, ending the services there
of the reverend and his flock. He died in February
and his widow said it had been his
hope to purchase the theatre and the congregation
seeks to carry out this plan.
Town & Country Drive-In
Gets Para. First Runs
JACKSON, OHIO—The Town & Country
Drive-In has bought 14 Paramount films
for first run, beginning this month, none of
which have been shown in Jackson or Wellston
conventional theatres and will not be
exhibited until after their drive-in dates.
Specialized Art Films Attractions
Dropped by Detroit Center Theatre
By H. P. REVES
DETROIT—An attempt to eslubli.sh a specialized
film policy In line with the thinking
of some industry figures that a certain
number of selected neighborhood hou.ses can
find a niche for survival by catering to a
.specific rather than a generalized clientele,
ended Thursday (19' at the Center Theatre.
Reasons for the failure of the policy, as seen
by the management, point to a couple of factors
that require remedial attention if Individual
showmanship is to be given a fighting
chance.
The Center, operated by Associated TTieatres
circuit, has shown foreign and art
films since March 6, mostly on a first run,
widely adverti.sed basis, day-and-date with
the Coronet and Studio, located at opposite
ends of the city. The Center, as its name
implies, is at the hub of the uptown area,
and theoretically is one of the most strategically
located theatre-s in the city to cater to
a scattered audience, making the failure of
the policy all the more striking.
NOT PAYING OFF
The policy was not paying off, in the
opinion of Max Gealer, Associated supervisor,
and a couple of weeks ago the house broke
away from the "art film circuit," despite
friendly acceptance and publicity by at least
.some of the local newspapers, and tried running
first run independently, with "Lady
Possessed," followed by "Miracle of Milan."
Neither did satisfactory business, resulting
in the decision to drop the policy entirely.
Reason for breaking away from the circuit,
in Gealer's view, was the possibility that
the competitive aspect was responsible for
poor business and that for one theatre to
play the feature alone, rather than day and
date with two others, would bring better
business to that one house. It didn't work
out that way.
Result is that the house is going back to
subsequent run policy, and slashing prices
from 95 cents to 50 cents and from 70 to 40
cents for matinees, dropping from first to
key run levels. Picture policy will be, as far
as possible, "proven hits" for the weekends
and standard available program pictures the
balance of the week.
THREE REASONS INVOLVED
Thi-ee chief factors were involved in the
failure of the art film policy, in Gealer's
view, while a fourth may threaten the success
of the new policy of proven hits. Future
of the house may be in the balance, inasmuch
as Ale.x Schreiber, head of A.ssociated
Theatres, who closed the companion Norwood,
a newer house, across the street last
year, recently indicated that failure of the
art film policy would likely mean shuttering
of the Center. The three factors are:
"The cost of advertising ate up any possible
chance of making a profit." Extensive
exploitation has been found nece.ssary to the
success of even the best-known foreign or
art films, and particularly in the case of a
first run booking of a film not previously
introduced to a Detroit audience. The expense
of this promotion was eased to some
extent by the sharing of costs between three
houses, but proved prohibitive when one
tried it alone.
Lack of sufficient product available
ahead
was a critical problem. It wa.s rarely possible
to book pictures far enough ahead to
a.s.sure continuity of operation In the exhibitor's
view. The Center gave the policy a
fair trial. In Gealer's view, by buying every
well-known big art film relea-sed during thi*
period. However, uncertainty of bookings
proved a nightmare, and was a big rea.son
for dropping the policy.
"Exce.sslve percentages" was the final cause
of dropping the policy—a complaint familiar
to most exhibitors. The situation, a.s explained
here, also carries Into the art film
field. While the special co.sts of dLstributlon
and relatively .smaller chances of profit on
art films appear to Justify a higher margin
for the distributor than on standard product,
under the laws of economics, the exhibitor
naturally feels that his share should not be
increased, particularly in view of the relatively
smaller number of patrons available
for art films. Percentages of 40 per cent or
over were general, and the few that went
below that figure were not on the best boxoffice
attractions, Gealer said.
A subsidiary factor affecting the .shift of
policy was that the neighborhood did not appear
to go for this policy of art films.
The new pohcy of proven hits is threatened
by reluctance of distributors to furnish prints,
according to Gealer. This applies to virtually
all exchanges contacted, who either do
not have prints on hand or do not want to
go to the trouble of getting them for a special
booking, he indicated.
EXCHANGES NOT INTERESTED
"Exchanges do not want to cooperate in
bringing in prints of pictures that played a
year or two ago—they do not seem at all
interested," according to him. "People are
asking for these pictures—they want to see
them again, or missed them before."
"Despite the proved demand for pictures
of this caliber, great difficulty is found by
the theatre in booking them, it is Indicated,
with Gealer placing the responsibility upon
the natural inertia which must be overcome
to service a special booking of this type,
rather than on any general distributor policy
of not encouraging showing of older pictures.
His point is strengthened by the
present gloomy boxoffice outlook, contrasted
with the apparent existence of a ready
market waiting for the type of films he seeks
for the Center.
Cleveland Paper Applauds
Supreme Court Decision
CLEVELAND—The Plain Dealer in its
lead
editorial on Sunday (1> applauded the Supreme
Court's decision on motion picture censorship
and commented:
"Since the new Supreme Court decision
impinges so closely on the Ohio statute providing
for cinema censorship in this state,
it would appear that that censorship now
rests on shaky constitutional grounds.
"Moreover," the editorial concludes, "motion
picture censorship has become something
of an anachronism—state control over one
medium of expression and entertainment,
when another kindred one, television, which
comes into the home, is not subject to the
same form of control."
BOXOFFICE June 21, 1952 ME 79

. . And,
, .
. .
CLEVELAND
.
n wedding and an engagement spotlighted
the Filmrow news this week. The wedding
involved Leslie Sattin of the Monogram
exchange, who became the bride of Arthur
Hirsh of this city Sunday (15V The engagement
was a weekend announcement by Marilyn
Arden of the 20th-Fox secretarial staff.
who now wears a sparkler presented to her
by Leonard Ostrow of Detroit . . . Carl
Scheuch, Monogram salesman, returned from
California where, for the first time, he saw
his 18-month-old grandchild . speaking
of grandchildren. Abe Kramer. Associated
Circuit official, added another one to his
his growing family when his daughter. Mrs.
Marilyn Kaufman, gave birth to a son
Joe Leavitt, projectionist, recuperating after
an operation, expects to visit Rlmrow any
day.
. . . Margaret
. . . Hazel Mack is
Lyn Hogue is the new Lippert booker, having
been advanced from her secretarial status
to succeed Mary Drews, who resigned to become
Republic head booker
Macsay, longtime Republic booker, quit last
week to be a housewife
back at NSS after a six-week absence to take
care of her sick mother Katherine. who formerly
was a United Artists inspector .
George Bressler. Universal booker, and his
family were back from a New York vacation
. . . Harry Weiss, RKO salesman, escorted
his wife and daughter to their summer home
in Monticello, N. Y.
Herbert Voges, onetime featured organist
in leading film houses, died in Mount Sinai
hospital after an extended illness. When
organ music was featured in theatres, Voges
performed at the Knickerbocker, State, Stillflfflrogl
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11 Directors of KATO
Are Renominated
LOUISVILLE—Members of the Kentucky
Ass'n of Theatres are marking their votes in
the annual mail balloting for directors. Eleven
men were renominated for second terms on
the board by a five-man nominating committee
comprising Robert Enoch. Elizabethtown:
Irving Long, Louisville: A. N. Miles.
Eminence: W. E. Horsefield, Morganfield,
and Guthi'ie Crowe, president of KATO. The
renominations
First district, Ned Greene, Mayfield: second,
Leon Pickle, Henderson: third. Cliff
Buechel, Louisville: fourth, W. D. Aspley,
Glasgow: fifth, J. Van Snook, LaGrange:
sixth. Gene Lutes, Frankfort: seventh, L. O.
Davis, Hazard: eighth, W. T. Cain, Louisa:
ninth, Mrs. O. W. Minnix, London, and
directors at large, Harold Sliter, Lexington,
and E. L. Ornstein. Brandenburg.
All ballots must be in by July 11, when the
tabulating will be done at a meeting here.
Members may make write-ins if they wish.
Incumbent directors who will hold office
for another year are Jack Keiler. Horsefield,
Long, C. K. Arnold, Tom HUl, Ralph E. Mc-
Clanahan, Joe Isaacs, Dick Martin, Charles
R. Mitchell, Andy Anderson and Fi-ed J. DoUe.
Following the counting of ballots, the new
board will meet and elect officers for the
coming year. Present officers are President
Crowe; Mitchell and Ai-nold, vice-presidents:
Buechel, treasurer, and Nell G. Borden, secretary
and assistant treasurer.
Summer Kiddy Club
ELIZABETHTOWN, KY. — Robert
Enoch,
head of the Eilzabethtown Amusement Co.,
which controls the State and Grand theatres
here, has again organized the Elizabethtown
Kiddy club, which was a great favorite of the
community last year. The new Kiddy club,
sponsored by Brown Ice Cream Co. meets
every Saturday morning from 9:30 to 10 at
the State, starting June 7. under the direction
of Mrs. Nell Edmonson.
Bicycles, softballs and bats, dolls, wagons,
puppies, parakeets with cages, guns and
holsters and skates are listed among the
prizes to be given away at the club meetings.
Coupons good for chances on these prizes
will be presented at the ticket windows of the
State and Grand, in exchange for theatre
tickets and for Brown's ice cream cartons,
every Saturday morning.
Concentrating on Films
DETROIT—Following the removal of its
studio to 783 Harcourt Rd. in suburban Gro.sse
Pointe, Neff Productions is concentrating exclusively
on the production of films, mostly of
the outdoors and sports type. Mortimer A.
Neff, well known in the radio production,
sports and sound fields, is the head.
'Love Moods' lo Dezel
DETROIT—A distributing deal involving
Michigan, Illinois, and Indiana rights for
"Love Moods", featuring Lili St. Cyr, has
been made by Albert Dezel Productions with
distributor Dan Sonney. Dezel said that the
film has already secured local approval from
Chicago and Detroit censor authorities. Booking
of "The Dark Man," Fine Arts release, for
three circuits—Butterfield, Great States, and
Balaban & Katz—was confirmed by Dezel.
C^O L U M B U S Few at Detroit List
Meth's Bexley has closed for
the summer to
. . . Robert
pci'mlt repairs on Its air conditlonliiK
system. The suburban hou.sc will be reopened
in the fall, Neth officials said
Wile, executive .secretary of the Independent
Theatre Owners of Ohio, has a new secretary,
Dorothy Humphries . . . WTVN, local ABC
and DuMont television outlet, held open
house in its new studios at Harmon and
Griggs avenues.
Tom George, inquiring reporter on a WCOL
program broadcast dally from under Loew's
Ohio marquee, was called
to Arkansas by illness
in his family. Ray Marsh, WCOL disk
. . Al
Harry Schreiber of the
jockey, substituted . . .
Palace took advantage of Fiiday the 13th to
stage a midnight spook .show with "Phantom
of Paris" and "Werewolf of London" .
Sugarman and Lee Hofheimer of the Avondale.
Indianola and Champion, staged a
Thursday matinee for children, featuring
"The Wizard of Oz" and three color cartoons.
The local rialto was brightened by the opening
last week of the spectacular new Mills
77 restaurant which has been under construction
for the last 14 months. The new selfservice
restaurant will provide an attraction
for many downtown theatre patrons.
Gov. Frank J. Lausche took a definite stand
against any move to legalize bingo either by
statute or amendment to the state constitution.
The governor made known his position
in a letter addressed to a Columbus woman
whom he declined to identify. He pointed out
that lotteries are prohibited under the constitution
and that "neither the governor nor the
legislature ha.s the power to legalize what
the constitution prohibits." "Under no circumstances
would I subscribe to such an
amendment," he said.
TOLEDO
fJtitch Woodbury, theatre editor of the Toledo
Blade, Is in Hollywood for fresh
news from the studios, after which he will
join a group of film stars making a trip to
Alaska to entertain the military forces . . .
Ruth Elgutter, film editor of the Toledo
Times, also is vacationing.
Friday the 13th brought a midnight spook
show to the Princess, where Bela Lugosi was
offered in "Voodoo Man" and "Invisible
The State, de luxe neighborhood
Ghost" . . .
house, has joined the parade of theatres offering
cartoon shows to kids on Saturday
afternoons. Four color cartoons, comedy and
serial, plus the regular double-feature film
program, are being offered.
To Wreck Big Theatre
DETROIT—A contract for demolition of
the 799,000 Annex Theatre was awarded by
the city to the Midwest Wrecking Co. The
property was recently condemned for $150,000
to be converted into a parking lot, and had
been closed for over a year.
Hazel M. Biehl Is Dead
DETROIT—Mrs. Hazel M. Biehl. wife of
Elmer Biehl. projectionist, died June 10. Survivors
include two .sons, Robert E. and Laurence
C.
Record Low Sunday
DETROIT—An "alltlme record low Sunday"
WHS reported by some di.vcoura^ed exhibitors
la.st weekend, with Kood weather taking
direct blame, but the week as u whole
showed only normal ups and down.s In the
light of recent business.
(Avcrogo l> 100)
Adami—The Wild North (MGM) 50
FoK— Doodlins— U.S.A (20—The Circle Theatre at Euclid
avenue and East 101st street is back in business
after a four-week shutdown. No longer
operated by the Community Circuit, the house
is now operated by Max Marmorstein. E. J.
Stutz remains as general manager. The reopening
date was Fiiday (13> with "House
of Frankenst«in" and "House of Dracula."
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BOXOFFICE June 21. 1952 81

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DETROIT
Dob Fredley, the Mount Morris Drive-In, and
Reg Ashmun of the Ashmun and Kitchen
circuit, Caro, are both .sportlnK new Cadillacs
Fo.ster, Dezel Productions salesman,
calls the A.shmun.s "the best showmen in the
territory" for their attention to management
and exploitation problems . Hogg,
a police censor, was busy .selling police field
tickets to the Filmrow contingent.
Frank Miles, formerly of the East E^nd, is
taking over the Thursday night special screenings
for the Butterfield circuit at the Blumenthal
Family's projection room. He replaces
Louis Stathos, formerly of the Chic, who
went to Greece for a few months, and assists
Phil Schare.
William Clark, Republic .salesman who now
is making his home in Grand Rapids, has
bought a new 35-foot house trailer . . . Walter
Shafer closed the Shafer in Garden City last
week, and the Fred DeLodder circuit is closing
the Aloma in Grosse Pointe June 17 . . .
Kitty Sully, a model in the Adrian fashion
show in "Lovely to Look At," was a visitor at
the United Artists Theatre, meeting the
press and public and appearing on television.
Juan Morales, the Model, Spanish film
house, has Mrs. Morales as his bookkeeper .
Saul Korman has registered title to the
Lasky Amusement Co., following acquisition
of the Lasky Theatre some months ago . . .
Joe Green, manager of the Greenwood for
Dave Korman, is the father of a son.
Vlvan Aiunock, operator of the Trenton,
has completed the remodelling of his home
Dietz, MGM exploiteer, was slated
to be a judge at the Auntie Dee talent show
on WXYZ-TV, but had to miss the date,
leaving Mark Beltaire as the sole judge.
Ben Rosen, Confection Cabinet 'chief ,
was
a recent visitor to the varied circuit offices
on "little Filmrow" in the Fox building
big wind blew in a large plate
glass window at the south side of the Fox
Theatre . . . Bryce Paulson, whose Bryce Theatre
at Remus, Mich., burned last December,
is making plans to rebuild the house. Details
have not yet been disclosed.
Noel Sanders, Piccadilly owner, has a marquee
sign, announcing "Free Parking" for
Sam Seplowin, Republic manager,
customers . . .
and his partner Arthur Lundon took
first place with 214 points out of a
possible 312 in a 36-pair entry in the Michigan
State Bridge championship . . . The Ritz,
1,097-seat Flint house, is reported closing.
. .
Owen Todd, the Lincoln Theatre at Mint,
and Wallace O. James, U.S. 23 Drive-In at
Flint, were in to confer with bookers Jim
Beck and William Clark . Harry Hobolth,
Imlay City, has returned from Florida and
is taking over direct booking of his houses,
in addition to resuming active management
Forbes jr., son of the well-known
supply dealer, is slated to go into the navy.
New Hoover Owners Drop
Special Events Policy
DETROIT—A diversified stage attraction
policy tried out at the west side Hoover Theatre
has been dropped with the acquisition of
the house by Michael Kocipak and Harry
Smith from Stanley Filipczak. The latter tried
out Monday night amateur shows some
months ago, reporting a nice business pickup,
then added a health food lecture as a unique
theatre attraction for another night, and was
considering a night of boxing events.
The new owners are offering a straight
film policy only. Kocipak, who was operator
of the house in the Filipczak regime, was formerly
manager of the Chopin and Imperial
for the Chargot circuit. Smith, the son of
Harry Smith .sr., will manage the hou.se.
European Theatres Busy,
N. H. Birnkrant Reports
DETROIT—Norman H. Birnkrant, wellknown
theatrical attorney, returned Tuesday
(10) from an eight-weeks tour of nine European
countries. He visited show operations
and talked to showmen wherever possible.
"The motion picture business is still good.
They are making a lot of movies, and they can
make them a lot cheaper than we can," he
commented. "Entertainment abroad seems to
be in just the reverse situation from that
found here. With the current worries over
there, people are going in for entertainment
more.
"Another difference is that, when people
there have an anniversary or a holiday, they
immediately go out to a show or entertainment.
Here they just seem to sit at home on
the same occasion."
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82
BOXOFFICE
:: June 21, 1952

. . . Sam
'Skirts' Hikes Boston;
'Clash' Holdover Big
BOSTON—A week of
waim June weather
caused a general dip in grosses, with the
lone exception of "Skirts Ahoy!" backed by
a strong campaign at the State and Orpheum.
It will hold over. "Clash by Night"
in its second stanza was better than average
for a second week and "Tomorrow Is Too
Late" was way up there in its third.
(Average Is 100)
Astor Poulo (Col), 2nd wk 85
Beacon Hill Tomorrow Is Too Lofc (Burstyn),
3rd wk 125
Boston Models, Inc. (Mutual); Tough Girl
(Mutual) 90
Exeter Street The Man in the White Suit
(U-l), 8tti wk 90
Memorial Clash by Night (RKO), Outlow
Women (LP), 2nd wk 110
Paramount and Fenway Denver & Rio Grande
(Para): Kid Monk Baroni (Realort) 90
State and Orpheum Skirts Ahoy! (MGM); Corky
of Gosoline Alley (Col) 1 30
'Roncho Notorious' Provides
Hartford Best of Fair Week
HARTFORD—Revivals were on .schedule at
three first runs, with new product only chalking
up fair returns. The "Rancho Notorious"-
"Narrow Margin" double bill was the best,
Allyn New Mexico (UA); Anything Can Happen
(Pora) 90
Art Ninotchko (MGM), reissue 80
E. M. Loew Miss Grant Takes Richmond (Col);
Holiday in Havana (Col) 75
Poll Scarlet Angel (U-l); Kansos Territory (Mono) 95
Palace Carbine Willioms (MGM); When in Rome
(MGM), 2nd wk 1 00
Regal Black Narcissus (Reolart); Odd Man Out
(Realort), reissues 70
Strand Rancho Notorious (RKO); The Narrow
Margin (RKO) 110
Court Views Films on Boothmen
In Action Over Two-Man Rule
BOSTON—A new RCA Brcnkert projection
machine and 16mm films of projectionists
at work in theater booths were introduced
in Suffolk Superior court before Master
Charles Brown, The master heard four
days of testimony in the action brought by
three theatre corporations seeking to enjoin
the commi.ssioner of public safety from enforcing
the state's two-men-ln-a-booth regulation
as it now applies. The plaintiffs are
Community Playhouse, Wellesley; Flint Theatres
Co., Fall River, and Telepix, Inc., Boston.
Dr. Emmett K. Carver, technical a.ssistant
the general manager of the Eastman Ko-
to
dak plant at Rochester, N. Y., gave comparisons
between nitrate and acetate film. Dr.
Daniel Norman, a chemist testified that nitrate
film is highly toxic and can give off a
series of gases, while acetate film does not.
He lighted a match to a piece of nitrate film
to show how quickly it burned. He next lit
a match to a piece of acetate film (Eastman
safety film) and showed that fire went along
the perforated edge only. He testified that
he has worked on all types of nitrate and
acetate film during the war years and has
conducted many series of tests.
Richard Rubin, owner of the Saugus Theatre
and a licensed projectionist, w'ho is a
graduate of MIT and a sound engineering
expert, showed 16mm films of him.self operating
the booth at the Telepix Tlieatre during
un off-hour |)crlod, covering the complete
booth operation.
Under the existing regulation by the department
of public .safety, two operators
must be present on the operating side of the
machine while it Is running. The bill In
equity seeking an Injunction is based upon
the unreasonableness of the regulation and
the point of law as to whether acetate film
is combustible in view of the .special meaning
given the word by the legislation. Plaintiffs
Introduced records of film fires In Ma-ssachusetts,
Vermont and New Hampshire covering
a period of more than 15 years In an
effort to show that fire experiences In both
Vermont and New Hampshire were Just as
good as in Massachusetts which has more
exacting requirements covering booth regulations.
Other witnesses called by the attorney for
the plaintiffs were Nathan Yamins. Flint
Theatres Co.; Leslie Bendslev, Community
Playhouse, Welle.sley: Irving Isaacs, Telepix,
Boston, and Ray Feeley, executive secretary
of Independent Exhibitors, Inc., of New England.
Interested spectators throughout the
hearing were William C. Scanlan, lATSE:
Walter Diehl, business agent of Boston projectionists
Local 182, and Joseph Nuzzolo,
president.
Master Brown will report his findings to a
judge of the superior court, who in turn will
hand down his decision.
'Ahoy!' Holdover Tops New Haven;
"Marrying Kind' Close Second
NEW HAVEN—The holdover of "Skirts
Ahoy!" chalked up the highest gross business
at the city's major downtown theatres last
week. "The Marrying Kind" was a close
second.
Loew's College Skirts Ahoy! [MGM); Glory Alley
(MGM), 2nd d. t. wk 95
Paramount Tomorrow Is Too Late (Burstyn);
Rodeo
Loew's
(Mono)
Poll The Marrying Kind (Col); Okinowo
60
(Col) 90
Roger Sherman To Have and Hove Not (WB);
Sierra High (WB), reissues 60
Theatremen Stage 4-Day
Event for Jimmy Fund
PROVIDENCE—Practically every theatre
owner and manager in Rhode Island actively
participated in the recent four-day carnival
for the benefit of the Jimmy fund, the volunteer
organization of the Children's Cancer
Research Foundation, which was staged at
McCoy stadium in nearby Pawtucket.
Edward M. Fay, dean of Rhode Island
showmen, was honorary chairman of the program
sponsored by local theatremen. Harold
Lancaster, Strand manager, Pawtucket, and
Meyer Stanzler, Cranston, theatreowner, were
co-chairmen of the planning committee. Theatremen
also enlisted the services of sports
promoters, who staged special events to swell
contributions raised in theatres.
Yamins Acquires Drive-In
BOSTON—Nathan Yamins has signed a
long-term lea.se on the Bay State Drive-In
at Seekonk, Mass. The house, built in 1944
by the Romano brothers, is now under the
Yamins circuit leadership.
Nat Beier Joins Classic
NEW YORK—Nat Beier has joined Classic
Pictures as sales representative for the New
England territory, according to Max J. Rosenberg,
president. Beier will open a district office
in Boston. He formerly was a sales
executive with United Artists and more recently
has been with Robert Lippert's Screen
Guild Productions.
WELCO.'ME KA.NGAROO!' — When
Loew's Poli in Worcester, Mass., played
Maureen O'Hara's "Kangaroo!" acting
Manager DiBencdetto had the Maureen
O'Hara Fan club in as guests. He's
shown with its officers, second from
right. James Lee of the Worcester Gazette,
BOXOFFICE correspondent is at
extreme right.
SPRINGFIELD
pd Smith, Paramount manager who has been
convalescing from a heart attack, is recuperating
nicely, and is expected back on the
Job soon. Ed Schultz, a.ssistant, has been
pinch-hitting . Bob Weiner was in town on
his first
. .
New England tour for Columbia to
make arrangements for "Storm Over Tibet" at
the Bijou.
Two hot weather casualties are the Broadway
and Liberty, both closed for the .summer
Goldstein. Western Massachu.setts
president, will take his family on an aroundthe-world
tour next month.
Mass. lA Executives Plan
August Convention Trip
BOSTON—Walter F.
Jo.seph Nuzzolo, president; Bernard J. Lynch,
vice-president, and Jaseph Caplan. trea-surer.
all of the projectionists Local 182. will attend
the annual convention of lATSE to be held
Diehl, busniess agent;
in Minneapolis, Minn., August 4-8.
Others indicating their intentions of taking
the trip from other locals in the state are:
Waltham. Fred Rousseau; Norwood, Richard
Salomone; Boston .stagehands, James J.
O'Brien, Hazel Duggan. Jeremiah Galvin
and Fred Thompson; Lawrence, Joseph Bell
and George Callahan: Brockton. Bill Twitchell:
Springfield, Lewis Williamson and Arthur
Payette.
The number of motion picture films being
imported into New Zealand is reported to
amply supply the market requirements.
BOXOFFICE June 21, 1952 NE 83

. . . Sam
GREET "ANGEL" STAR—Ko

. . Musical
Exports Are Vital Part
Of Film Business
WATEBBURY— American motion pictures
are the best form of entertainment in foreign
counti-ies, as well a.s in the United States,
Orton Hicks, a director of Loews International
Corp., said in an address here June 11.
Hicks spoke before the Waterbury KlwanLs
club at the Elton hotel.
"There is not a single country outside of the
Iron Curtain where American films are not
being shown," Hicks pointed out. He emphasized
the importance of the overseas
film business by revealing that 42 per
cent of American film distribution is outside
the United States. Overseas distribution, he
observed, is important to the stability of the
film industry, to the American economy and
to world peace. American films. Hicks said,
are vital in maintaining and building up good
will for this nation.
Hicks reported that in only four countries
is the currency payment to Ajnerican companies
doubtful, but the firms make up for
this deficiency by "barter and compensation
deals."
Hicks told several anecdotes on the care
taken by film companies in selecting movies
for foreign distribution, so that they don't
reflect offensive themes or have doublemeaning
expressions. He said one large film
company has studios in Rome, Paris, Berlin
and Barcelona, where the voices of American
actors are substituted in foreign languages
so that the sound synchronizes with the lips.
He commented that South American countries
preferred American dialogue with superimposed
titles in Spanish and Portuguese.
Titles, he said, are superimposed in 22 languages
for world distribution.
Harry F. Shaw, division manager for Loew's
Poli-New England Theatres, and Louis Brown,
publicity director, came in from the New
Haven offices for Hicks' speech.
NEW HAMPSHIRE
A mateur actors will try out with the professionals
this season at the Meadow
Hearth in Hopkinton, it has been announced
by Grace and Kurt Graff, ballet dancers who
operate the summer theatre . interludes
with a real home town flavor will feature
this year's revival of "The Old Homestead"
in the outdoor theatre in West Swanzey.
Ferdinand A, Jolin, 81, violinist for many
years in orchestras at the Park, Star and
Crown in Manchester, died recently at his
home after a long illness. He had also been
a soloist with the St. Augustin church choir
Fred 'Waring is scheduled to open his
. . .
choral workshop at the University of New
Hampshire in Durham June 30 under sponsorship
of the department of music and university
extension services.
NEW HAMPSHIRE
The Post Drive-In on U.S. 1 in East Haven
has resumed its "Family NlRht^^Dollur-a-
CarfuU" program. In response to customer requests.
The offer, first tried last .sea-son. Is
limited to Wednesday nights. At the initial
Family show one car contained five couples,
all apparently college students. The llmousine-slze
vehicle was permitted to park sideways
on a ramp, to permit them to get the
best view. Philip CahiU, president of the
Post company, .said the offer promotes attendance
by older children and .some adults
who might not otherwise attend.
Paul Klingler, relief manager at the Poll
and College theatres here, and wife were vacationing
in his native Lewistown, Pa. He
was manager of the Rialto in Lewistown for
16 years. After his vacation, he will serve as
vacation relief manager in the Loew's Poll
circuit . . . Irving HlUman, manager of the
Roger Sherman, cooked up a neat newspaper
cooperation stunt with the New Haven Journal-Courier.
For three mornings, names of
area residents were inserted in ads appearing
in the Courier's classified columns. Those
who spotted their names were instructed to
paste the ad bearing their name on a sheet
of paper, and then send it to the "Classified
Contest Editor" for two free admissions. The
explanatory box gave prominent mention to
"Carson City" and "The Lady Says "No." "
Mary Jo Devlin, a model appearing in fashion
sequences in "Lovely to Look At," spent
one day each in New Haven and Hartford in
pre-picture exploitation. She visited newspapers
and radio stations and took part in
fashion shows in department and women's
stores. She was accompanied by Arthur Canton
of MGM's New York offices, and Floyd
Fitzsimmons, exploiteer for New England,
with offices in Boston.
Charles M. Lane, co-owner of the New
Haven Drive-In, North Haven, has purchased
the Capitol in East Haven. He also bought
the building, which houses three stores in
addition to the theatre . . . Lane says he has
no plans to change the Capitol policy. Ernest
Dorau, manager of the New Haven Drive-
In, will serve in a similar capacity at the
Capitol, which will undergo extensive redecorating
in the near future. The theatre,
which seats 750, was purchased from Abel
Jacocks of East Haven, w'ho is retiring from
the theatre business after about a quartercentury.
Lane is owner of the original
drive-in at Daytona Beach, Fla., operated
by Dick Beck.
Ray Flynn, former assistant at Loew's College
and student assistant at Loew's Bijou
before that, has re-enlisted in the army for
two years. Ray, stationed in Germany as a
sergeant, was scheduled to return to the U.S.
this month with other Connecticut members
of the 43rd division . . . Jack O'Connell. who
was with the Roger Sherman 15 years before
ending hl.s services there during the winter,
now Is an Insurance .salesman.
Sid Kleper, manager of Loew's College,
cooked up quite a campaign for hLs horror
show revival of "Frankenstein" and "Dracula."
The chief stunt was the stationing of a
Frankenstein dummy atop a ladder In front
of the theatre on Friday the 13th, with a card
offering nonsuperstltlous person pa.s.se.s If
they would walk under the ladder. Fred
Moote, a College usher dressed to resemble
the monster, passed out 50 gratis ducaUs.
Art Policy Keeps Three
At Detroit in Operation
From MideOit Edition
DETROIT—A coordinated effort to present
special attractions that will draw a definite,
if limited, audience, backed by a well-planned
cooperative exploitation effort is currently
rescuing three Detroit neighborhood theatres
from a probably permanent shuttering. The
Studio. Center and Coronet, built within the
last two months into a genuine little circuit
of art film houses for the first time in the
history of this area, have worked up business
to the point where total gro.sses, as well
as the film rental turned over to the dLstributors,
will stand comparison with major first
run houses.
Detroit, with boxofflce business at new lows
in a town periodically accustomed to depression,
has about three dozen closed houses,
mostly the small-to-medium sized neighborhood
theatres. A similar fate has been overtaking
the marginal houses for years, since
the early postwar boom dropped off in 1947.
But a developing experiment showed there
was another possibility.
The 800-seat Colony on the far east side
was closed about two years ago by the former
owner, and some time later was taken
over by Albert Dezel and William Flemion,
given some extensive facelifting, and reopened
as the Coronet with an art-film policy at 80
cents admission.
In May 1951, the northwest section Dox
Theatre was closed by the ow-ner, and, like
the Coronet earlier, this 400-seater seemed
doomed. Edward L. Shulman, together with
Dezel and Flemion, took it over, spending
about $10,000 on remodeling, including reseating,
and reopened it as the Studio under
a similar policy. Some day-and-date bookings
were tried with the two houses on an
experimental ba.sis from time to time, enough
to show the merit in the idea, but it was not
made a steady policy at first.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 Statler Building
Boston, Matsochusetts
MASSACHUSETTS THEATRE EQUIPMENT CO.
20 Piedmont St, BOSTON, MASS.
RHODE ISLAND THEATRE SUPPLY
357 Westminster St., PROVIDENCE, R. 1.
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
BOXOFFICE :: June 21, 1952
85

. . The
i
HARTFORD
Being a Good Neighbor
Pays for Henry Cohan
not only builds up good will
stances in
office.
Catholic church is
the school.
Tames W. McNamara is
McAvoy who directs
—the Capitol and the Park.
CHICAGO. 1327 S, Wabash NEW YORK, - 630 NinthAv
TXrilliam H. Mortensen. managing director
of the Bushnell Memorial, has been renamed
to the board of directors of the Hartford
Symphony orchestra . . . Edwin Schuman.
nephew of the Hartford Tlieatres circuit
general manager, married Miss Dorothy Solon
of Hartford at the Sunset Ridge Country
club . . . Sperie Perakos, general manager of
the Perakos circuit, attended the annual
three-day convention of the New England
Ahepa, Greek social and fraternal order, at
Newport. He Is director governor.
Jack P. Harris, film buyer for the Walter
Read circuit, spent a weekend here with Mr.
and Mrs. Bernie Menschell of Community
Amusement Corp. Bernie continues busy on
the final phases in construction of CAC's
first drive-in, a 500-car capacity project in
suburban Bolton . . . Pfc. Bert Amadeo,
brother of Paul W. Amadeo, general manager,
Pike Drive-In, has been doing cartoons for
the army's Seventh infantry regiment's
newspaper in Korea . Warner circuit
has dropped Monday and Friday matinees at
the Circle. Manchester, and Palace. Torrington.
Mr. and Mrs. Samuel Cornish, the Niantic
Theatre, were recent Hartford visitors . . .
Henry Kochunas. former projectionist at the
Plaza. Windsor, has been named relief manager
for both the Plaza and Webb Playhouse.
Wethersfield. Charles Bergen. New Britain.
succeeds him at the Windsor playhouse . . . Mr.
and Mrs. Joe Shulman, the Shulman Theatres,
will return home about July 1 from a
three-month stay in Europe.
. . . Joe
. .
Art Moger, Warner publicist, conferred with
James M. Totman on "She's Working Her Way
Through College" . . . Herman M. Levy was
in New York on TOA business . . . Morris
Shulman. Shulman Theatres, was a New
Charles Blowers was named
Haven visitor . . .
assistant manager at the Crown
Spivak. Amalgamated Buying and Booking,
filled in as manager of the Crown during a
one-week New York vacation of Joe Giobbi
. . . Jay Finn was in town from the Riverdale
Drive-In, West Springfield. Mass. . . . Sal
Adorno sr.. the M&D Theatres, and wife will
vacation at Westbrook the latter part of the
month . Doug Amos was in on Lockwood-
Ted Harris weekended
Gordon-Rosen business . . .
at Grossinger's, Ferndale. N. Y. . . . The
Harry F. Shaws are marking their 28th wedding
anniversary . . . Mrs. Estelle OToole, Art
House manager, was taken to Cedarcrest sanatorium
for recuperation from a tubercular
infection. At one time, she was executive secretary
to Henry L. Needles. Hartford district
manager, Warner circuit . . . Hollywood star
Bradford Hatton was a recent Hartford
visitor.
etT YOUR
SPlOMPAIlERSlFllMMK
iga^QUAUTY&QUICK!^
^^^^ You can always rely on Fllmock ^^^bL^J
Wr^ *

Betty Hutton to Star
At Big Canadian Fair
TORONTO—Betty Hutton. the screen star,
will be the headliner for the Canadian National
exhibition. Jack Arthur of Famous
Players Canadian Corp., on loan to Canada's
great annual expo.'ition, announced that the
Paramount star had been signed for the 14
evening performances of the grandstand show
and pageant from August 22 to September 6,
the contract calling for a guarantee of $50,000,
with a percentage of the gross over $350,000.
The attractions in previous years were
Olsen and Johnson, Danny Kaye and, last
year, Jimmy Durante.
A suggestion has been made that Betty
Hutton feature her trapeze number in "The
Greatest Show on Earth," which was premiered
last January at the Imperial as a
benefit for the Variety Village school. It is
likely, however, that she will do a new routine
for the CNE performances in front of the
stand, which has a capacity of 24,000.
CBC Holding Open House
For Newcomers in TV
MONTREAL—The Canadian
Broadcasting
Co., which has always followed the policy of
auditioning all comers when seeking radio
talent, this month will give television hopefuls
an opportunity to try out for jobs in
CBC productions which are now in rehearsal
and will be telecast to viewers in the Toronto
area in September. Men and women dancers
ai-e being sought and, through the summer
and fall, CBC directors and producers will
audition would-be actors, singers and instrumentalists.
From its new studios on Jarvis street,
Toronto, CBC-TV is already telecasting programs
on a closed circuit. These shows, of an
experimental natui-e, are being studied by
CBC producers, executives and technicians.
The CBC favors telecasting such sport events
as the Grey Cup finals and Saturday night
hockey games at Maple Leaf gardens.
One thing the CBC-TV planners are sure
about, crime and violence which have been a
mainstay of U.S. television, are out.
New Site Is
Acquired
For New Glasgow Airer
NEW GLASGOW, N. S.—A substitute site
for a 500-car drive-in has been selected near
here by Abe Garson of St. John. The change
in location was necessitated when engineers
found the Blue Acres race track, previously
acquired for construction of the drive-in, was
too swampy. Construction at that site had to
be abandoned.
The drive-in will be included in the Odeon
Theatres circuit and will be the first Garson-
Odeon drive-in in the maritimes. Construction
has started at the new site, about five
miles from here. The airer will draw patronage
from New Glasgow, Stellarton, Westville
and Trenton, all located in about a ten-mile
radius.
Odeon now operates three regulation theatres
in the area—two at New Glasgow,
largest of the four towns.
'Sailor' Is Show of Week
TORONTO—Seven of the 11 key neighborhood
units here of FPC booked "Sailor
Beware" as the Show of the Week.
Nat Taylor of Toronto Is Elected
President of Canadian Pioneers
The newly elected board of the Canadian Picture Pioneers is seen in the above photo.
Seated clockwise are Harold Pfaff. Ray Lewis, Archie Laurie, whom the dirwtors named
secretary-treasurer; N. A. Taylor, president; Don Gauld. viec-pn-sident; ( harlie
Dentlebeck. Curly Posen and Clare Appel. Standing are Miss Wells, secretary; Walter
Kennedy. Oscar Hanson, Harris Patte and David Ongley, legal adviser.
TORONTO—N. A. "Nat" Taylor was unanimously
named president when the new board
of the Canadian Picture Pioneers met here
following its recent election. The directors
named Don Gauld vice-president, succeeding
Frank Vaughn; elected Archie Laurie
acting secretary-treasurer, to a full term,
since Charles Mavety died recently, named
Clare Appel, chairman of public relations;
Charles Dentlebeck, membership; Walter Kennedy,
special activities, and Harold Pfaff,
sick and welfare.
Taylor, the" new president, is head of 20th
Century Theatres and was a one-time director
of the Pioneers. He succeeds Oscar R. Hanson,
longtime member of the industry who
has served several terms in that position.
Taylor, Hanson. Gauld, Laurie, Appel, Dentlebeck,
Kennedy and Pfaff. along with Ray
Lewis, Harrison Patte and Curly Posen, were
Film Men Prove Winners
In Chess Tournament
ST. JOHN—Area film men came out in
top spots in the provincial chess tournament
held in a local hotel recently. Maurice
Elman, operator of the Maritime Poster Exchange
and former regional manager for Alliance
Films who previously held the chess
tourney championship, came out this year in
second place with five points.
His son Danny finished in third place with
three poinU and Mitchell Franklin, vicepresident
of Franklin & Herschorn, was in
sixth place with one and one-half points. The
chess tourney lasted three days.
New Quebec 450-Seater
Opens; Another Planned
THREE RIVERS, QUE.—Tom Trow, owner
of the Imperial Theatre here, was to opsn his
new Iroquois Theatre in Beauharnois June
20. It is a 450-seat theatre, aii- conditioned
and modern in every respect.
The mayor of Buckingham. Philias Matte,
ow-ner of the Plaza there, is starting to build
a new 500-seat theatre.
elected directors at the Uth annual meeting
held recently in Toronto's King Edward hotel
and the directors choose the officers from
their ranks.
Taylor's election marks his return to an
important position in the field of film industry
associations, in several of which he
had been a leader in prior years. He was
chairman of the Motion Picture Section of the
Toronto Broad of Trade several terms and
one of the early presidents of the Motion
Picture Theatres Ass'n of Ontario, which he
helped organize. He is a charter member of
Toronto Variety. A law school graduate, he
came into the industry as a boy selling advertising
and printing to theatres. The interest
lasted through his school years. He began
with theatres but his interests expanded,
two current ones being International Films
Distributors and Film Publications of Canada.
Quebec Pioneers Unit
Names New Officers
MONTREAL—The Quebec branch of the
Canadian Motion Picture Pioneers held its
annual meeting at the Sheraton Mount Royal
hotel here last week (12) and elected these
officers: President. W. J. Singleton, general
manager Associated Screen News; vice-president.
John Ganetakos. vice-president United
Amusement Corp. and managing director of
Confederation Amusements; second vicepresident.
Ovila Cote, owner of the Lairet
Theatre. Quebec City; secretary. Arthur Larente,
Peerless Films manager; treasurer. Bill
Mannard. secretary- treasurer of United
Amusement Corp.
A cocktail party and a dinner closed the
annual session.
Tickets for
Father's Day
TORONTO — Famous Players Canadian
Corp. used trailers, newspaper advertising
and posters to promote the sale of books
of admission tlckeU as gifts for Father's day.
BOXOFFICE June 21, 1952 K
87

. . Manager
077 AW A
T W. Brockington, president of Canadian
Odeon and other Rank companies, spoke
at the commencement exercises of Middlebury
college June 16 at Middlebury. Vt. The
college, which is completing its 152nd year,
Vincent Kelly, proprietor
graduated 233 . . .
of the Empress, Kemptville, was elected grand
knight of Ottawa Council 485 of the Knights
of Columbus.
A former employe of the Capitol, Maurie
Karp. a private in the U.S. army, has arrived
in Germany and is stationed at Wiesbaden
air base, his friends here have been advised.
He was with Fanchon & Marco in California
when he was called to army service . . . Bob
Maynard of the Francais held "Seraphim,"
French-language feature, for a third day because
of exceptional business during the original
two-day run.
Carli, daughter of Frank Gallop, manager
of the Centre, has enlisted in the Canadian
Women's Army Corps. Frank himself served
in the Canadian navy before taking charge
of Donn Stapleton's theatre . . . Graeme
Praser of Crawley Films has revealed that
camera crews of this Ottawa studio will
shortly start filming along a 400-mile oil pipeline
which will link Ottawa. Montreal, Toronto
and Hamilton. Crawley has moved its
Montreal branch from the Dominion Square
building to 1467 Mansfield.
The Tubmans, of whom Manager Ray Tubman
of the Capitol gets top billing, have
moved to their summer residence near Aylmer.
Que. . Ernie Warren's Elgin
pair continue to be busy despite the first
heat wave of summer. "Manon," spicy French
picture, remained a third week at the Little
Elgin while "The Marrying Kind" held for
three days beyond the two weeks.
The Capitol, Peterboro, staged its last Curtain
at 8:30 performance of the spring series
on June 12 with the presentation of "Tom
Brown's Schooldays."
Father's Night at
Drive-In
OTTAWA—The Kingston Drive-In staged a
Father's night in observance of Father's day.
Gifts were distributed through a quiz stunt
conducted by Bert CuUen. a charge of one
cent being made for each award. The prizes
for father included a cigaret lighter, shirt,
gasoline, garden hose and hat.
French Import Leads
Vancouver Grosses
VANCOUVER—"Manon." F:-ench import,
was the standout here at the Cinema, doing
record business. A combination of short subjects,
music and ballet also was good at the
downtown Studio. "Tlie African Queen" at
the Vogue held solid and stayed for a third
session.
Capitol—Skirts AhoyI (MGM) Foir
Cinema Manon (Cardinal) Excellent
Dominion The Wild North (MGM); Jack and
the Beanstalk IWB), 3rd d. t. wk Average
Orphieum Red Mountain (Paro) Average
Paradise Cry of the Werewolf (Col); The Soul
of a Monster (Col) Fair
Plaza Hoodlum Empire (Rep); Storm Over Bengal
(Rep)
Average
Stote Meet Me in St. Louis (20tti-Fox), reissue,
plus stage stiow Fair
Strand A Girl in Every Port (RKO); Drums in the
Deep South (RKO) Fair
Studio Dance Magic (Alliance); Adventure in
Music (WB)
Good
Vogue The African Queen (UA), 2nd wk Good
Toronto Grosses Are Fair
Despite Hot Weather
TORONTO—Although the weather really
became hot. theatre grosses held up fairly
well, with the features being held over at
four houses, including a fourth week of
"Singin' in the Rain" at Loew's and of "With
a Song in My Heart," which is at the Nortown
on a moveover from Shea's where it
ran six weeks.
(Average Is 100)
Eglmton The Sniper (Col), 2nd wk 95
Hylond Secret People (JARO) 85
Imperial Walk East on Beacon (Col) 105
Loew's Singin' in the Rain (MGM), 4tti wk 90
Nortown With a Song in My Heart (20ttl-Fox),
4th wk 85
Odeon Wait 'Til the Sun Shines, Nellie
(20tti-Fox) 105
Shea's Clash by Night (RKO), 2nd wk 85
Universal, Tivoli Rancho Notorious (RKO) 105
Uptown Scarlet Angel (U-l) 105
Victoria, Capitol Five Fingers (20th-Fox; Deodline—
U.S.A. (20th-Fox) 95
Canada TV Sales Up;
Toronto Area Heaviest
MONTREAL—Television receiver sales in
Canada totaled 4.582 units with an approximate
retail value of $2,172,624 in April 1952,
the Radio-Television Manufacturers Ass'n of
Canada reports. This compares with 4,409
units valued at $2,500,867 in April 1951. Sales
for the first four months totalled 18,433
units valued at $9,097,864. There are now
96,871 sets operating in Canada.
The Toronto-Hamilton area accounted for
over 49 per cent of the total April sales.
HANDY SUBSCRIPTION ORDER FORM

. . . Two
. . Joseph
. . Georges
. .
. .
Onlario Ass n Names
Two New Directors
TORONTO—Two vacancius on the board
of directors were filled at an executive meeting
of the Motion Picture Theatres Ass'n of
Ontario here last week. Added to the boai'd
were Lou Consky of Haliburton and Larry
Ritza of Renfrew, who replaced Lou Rosefield,
Hamilton, and W. J. McLaughlin, Espanola.
Roscnfield stepped out after he had
sold his Westdale in Hamilton, while Mc-
Laughlin was compelled to resign because
of ill health.
Consky is the owner of the Molou in Haliburton,
Beaver in Minden, and the Champlain,
a new theatre at Mattawa. Ritza is
the general supervisor of the O'Brien theatres
at Renfrew, Pembroke, Arnprior and
Almonte in the Ottawa valley. Ritza had previously
served as a director.
Audio Portion of Montreal
Video Hockey in 2 Tongues
MONTREAL — The Montreal Canadians
hockey team's home games will be televised
Saturday nights as well as broadcast, and
Thursday night home games will be broadcast
this year. Additionally, an effort will be
made to clear the network west of Winnipeg
so that the rest of Canada can hear the
Thursday games. These are the highlights
of a new deal between Imperial Oil, Ltd.,
sponsors, and the Montreal Forum covering
airing of Montreal games. Michel Normandin's
voice will accompany the TV image in
French.
English-speaking listeners will be able to
switch off the Fi-ench account but continue
the watch the image while hearing Doug
Smith's play-by-play in English.
Wrestling Attracts Patrons
CADIZ, OHIO—John Gorsuch and Ralph
Wood, owners of the Community Theatre,
have figured out a way to get the people to
come to their theatre. By offering occasional
professional wrestling matches they draw patrons
from the entire surrounding territory.
To date two programs have been held and
both have been highly successful. Admission
is scaled at $1.50 to $3.00.
Education in
Popcorn Is
Eating
Goal
Tliomas J. Sullivan, executive vicepresident
of the NAPM, Chicago, said the
purpose of the industry is educational.
"We can adl learn something new tomorrow.
We hope that this is only the beginning
and that you will have two or three
regional meetings throughout each year.
Let this be an idea clinic. Discuss your
mutual problems with an open mind.
Many of you have years of experience and
came and told us about them. We must
regard ourselves as friendly competitors.
Our real competitors are those products
which can be sold in place of popcorn.
"We see shaping up a public relations
program that will really do a first class
job for our industry, stressing particularly
nutritional values of
popcorn."
MONTREAL
lyfotion picture business has been good In
the eastern Quebec, reports Bill Trow,
president of Montreal Poster Exchange and of
Quebec Cinema Booking, Ltd., who visited a
huge number of exhibitors between here and
Ga.spe on a trip to St. John, N. B. Trow
motored there along with Mike DIMambro,
his Montreal office manager, and Denlse
Poirier, secretary. They spent ten days In St.
John completing reorganization of Trow's
Maritime Poster Exchange, Ltd., office.
.\meen Lawand, booker at Confederation
Amusement, who was a patient in the Ro.ss
pavilion of Royal Victoria hospital, has undergone
an operation and now is back home recuperating
... J. Abous.safy, owner of Au
Ban Cinema, Mont Joli, is recovering from
a minor operation in the Hotel Dieu hospital
and was expected to be on his way back
home shortly . E. Poulin, manager
of the Centre Recreatif in Ste. Marie, Beauce
county, celebrated his 25th wedding anniversary
June 7. A banquet in his honor was
given at the Manor St. Romuald.
Members of the RKO out of town during
the last weekend included Pierrette Brisebois,
cashier, and Beverly Whitton, secretary to
the bookers, who motored to Boston; Arthur
Bell flew to New York and Leon Gelfenstein
motored to Ottawa. They are a.ssistant bookers
Herbie Mathers of Toronto, contract
. . . manager for Empire-Universal, was at the
local exchange.
Jack Roher, president of Peerless Films,
paid a short visit to his office here and returned
to Toronto . Robert,
Magog, has sold his Center Theatre to P.
Boumansour of Louiseville, owner of the
Royal in that town.
Arthur Quintal, 20th-Fox booker, one of
the first of the office staff to go on his summer
vacation, has gone for two weeks to his
villa at Lac des Fi'ancais in the Laurentians
. . . Eloi Cormier, salesman for Peerless Films,
returned from a business trip to the Bale St.
Mrs. Mildred Steven, contract
Paul district . . .
clerk at 20th-Fox for the past 18 months,
resigned to devote herself to household duties.
Radio Caranin, which has been broadcast
from the Hermitage each Wednesday from
9 to 10 p. m., completed its 1951-52 program
June 11. The reopening will take place in
September, when the university courses resume.
Exhibitors in town: Pi'ed Robin, Rouyn .
H. Couture, Cinema Couture, Israeli: Marc
de Courval, the Riviera, Drummonville: Romain
Lu.ssier, the Capitol, Napierville, and
John Dydzak of Val d'Or, owner of the Palace
there and the Palace in Cadillac, plus
two drive-in theatres, the Clappison in Waterdown,
Ont., and the Wind.sor in the city of
Johnny Coy. Montreal-born
Windsor . . .
dancer of film and night club fame, now has
a dancing role in the Broadway musical, "Top
Banana," where he replaces Bill Callahan.
The possibility is being discussed that the
famed Parisian "Polles Bergeres" may play
Montreal on a propo.sed North American tour
noted French films, "Le Corbeau"
and "Joffroi," were shown in the theatre of
the Compagnons de Saint Laurent at the annual
reunion June 11 of L'Accueil Franco-
Canadien . . . New York vaudeville turns are
appearing at the Theatre Canadian, which Iji
now exhibiting French films excluiilvely. Paul
L'Anglals, head ol Quebec Produclloas, Ltd.,
has relinquished command of Lcs Fusiliers
Mont-Royal. He wa.s lieutenant colonel.
During a disi-UHsion in parliament on advertising
to lure American tourists to Canada.
Minister Winters said Canadian film.s were
placed In 63 American libraries which gave
them wide distribution, while In Hollywood
the Canadian cooperation project, .set up .several
years ago to get Canadian content Into
Hollywood films, Is working succe.s.sfully
An all-Canadian musical,
.
"Bonanza," will be
premiered in Halifax June 23 . . . "Caribou
Trail" was shown at the opening of Holy
Name hall, a new recreational center at
Douglastown.
Alert u.shers prevented a panic at
the Van
Home Theatre when a moronic patron
screamed "Fire," without cause on a recent
Sunday evening. The ushers succeeded In
calming the spectators as they started streaming
toward the doors . Only one copy exists
. .
of a World War I National Film Board picture,
"Lest We Forget," which shows the part
taken by Canadian troops in that war. As It
was considered not to be in good enough condition
to make copies for dLstrlbutlon, decision
has been taken to scrap it. but a number
of members of parliament who served in
the first world war protested and as a result
the film record will be preserved, and If
possible
distributed.
Tent 28 Starts Work
On Maple Leaf Fray
TORONTO—Chief Barker R. W. Bolstad
and all members of Variety Tent 28 have
started their ticket-selling drive for the annual
benefit baseball game at Maple Leaf
stadium, which is expected to rai.se $45,000
for the Variety Village School for Crippled
Boys.
Last summer, close to that mark was realized
in the annual fixture despite dismal
weather, a handsome source of revenue being
the souvenir program.
The date this time is Friday night, August
15, when the Toronto Leafs will take on the
Baltimore Orioles In the International
league.
Rains Delay Drive-Ins
ST. JOHN—Continued rains, some of them
prevailing for as long as two and three days,
have further delayed construction of driveins
through the maritime provinces. It was
reported none of them will be ready for opening
before July 1. The heavy and su.stained
downpours have turned the sites Into seas
of mud, delaying the work greatly.
"Lord' in Sixth Week
TORONTO—Attractions at the arty theatres
were divided between British and Italian
pictures last week. Tlie International Cinema
had its sixth week of "Mr. Lord Says 'No.'
Tlie films from Italy comprl-sed "Tomorrow Is
Too Late," in a .second week at the Towne
Cinema; "The Bandit" at the Astor, and
"Mama" at the Studio.
BOXOFFICE June 21, 1952 89

. . Advertising
. . Only
ST.
JOHN
/^utdoor motion pictures are being offered on
Sunday and Wednesday evenings at the
Circle J. ranch near Waverly. about 17 miles
from Halifax. This is the only Sunday screening
of films in the maritimes, and is available
without charge to patrons of the dude
ranch . of films suitable for
children being shown on weekends in local
theatres is being paid for by the Imperial
Order, Daughters of the Empire. The lODE
is stressing the showing of pictures suitable
for the children . one show nightly
is being offered at the Strand. Black's Harbor,
N. B., which offers three weekly changes
of single bills weekly. The capacity is 320.
Bishop W. H. Moorhead of Fredericton. N.
B., Church of England has criticized the use
of bingo, lotteries, raffles, etc., in the raising
of money for church parishes. He asked that
parents do not expose their children to the
gambling evil.
Rinks were used by Hank Snow, Blue Rocks,
N. S.. for a tour of Nova Scotia as head of a
folk singing and dancing troupe billed from
Nashville, Tenn. Top was $1 plus tax for the
one-night stands . . . Pi'esent at Rothesay for
about two weeks in advance of the wedding
of Norah Brock and Arthur Lee-White were
Mrs. Leonard Lee-White and daughter Margaret
of Lima, Peru, mother and sister of the
groom, who is manager of the RKO exchange
here.
Mrs. Georgia Golding, who died here recently,
was the widow of John N. Golding,
for many years on the staff of the Capitol.
There are two sons, two daughters, five
grandchildren and two great-grandchildren.
She was 79. One son, Walter R., is lessee and
manager of the Community, West St. John.
The other son is Donald. One daughter is
Mrs. Reg March, wife of the 20th-Fox manager
here. Mrs. Golding was a sister-in-law
of the late Walter H. Golding, for many
years manager of the Capitol.
Complaina

I
much
MGM
RKO
0)(OfFICf(i]DD]iJl]i^^lJJl)P
The EXHIBITOR HAS HIS SAY ABOUT
COLUMBIA
Harlem Globetrotters (Coll— Thomas
Gomez. Dorothy Dandridge, Bill Walker. This
one is tops. One of the best-liked comedies
we have had in a lonK time. Everyone was
crazy about it. both old and young. Played
Wed., Thurs. Weather: Pair.— Bill Leonard,
Leonard Theatre, Cedar Vale, Ka,s. Smalltown
and rural patronage.
Hills of UUh (Col)—Gene Autry, Pat
Buttram. Elaine Riley. Just another Autry
picture. Autry today isn't the Autry he wiis.
He sold us down the river with television.
Played Fri., Sat.—Harland Rankin. Plaza
Theatre, Tilbury, Ont.. Canada. Small-town
and rural patronage.
Mob, The iCoD—Broderick Crawford, Betty
Buehler, Richard Kiley. This is a very good
picture. The cast is excellent and there is
plenty of action and suspense. I had a better
crowd than I e.xpected. It is not the
type of picture which is usually popular with
my patrons so I think I did well. Played
Mon., Tues. Weather: Cool, cloudy.—Kenneth
Clem, Earle Theatre, Taneytown, Md.
Small-town patronage.
Sunny Side of the Street tCol* —Frankie
Laine, Billy Daniels, Terry Moore. The only
redeeming thing about this Technicolor mu.sical
was its short length, 71 minutes. It did
good business but I had many complaints. If
I had it to do over again I would pay for
it and leave it in the can. When you get
this kind in a small town it hurts. Played
Sat., Sun.. Mon. Weather; Warm.—H. M.
Swam, Maynard Theatre. Maynard, Minn.
Small-town and rural patronage.
Son of Dr. Jekyll iColi —Louis Hayward,
Jody Lawrance, Alexander Knox. This horror
and mystery picture is not as gruesome
as the original "Dr. Jekyll and Mr. Hyde."
It is. however, full of excitement. Played
Fri., Sat. Weather: Cool.—Pearce Parkhurst,
Lansing Drive-In Theatre, Lansing, Mich.
Family patronage.
LIPPERT PRODUCTIONS
Savage Drums (LP)—Sabu, Lita Baron, H.
B. Warner. The title is right but the trailer
and the picture weren't ".savage" enough for
our patrons. A different style for Sabu and
it didn't do as well as expected becau.se the
animals and savages were left out. Played
Wed., Thurs. Weather: Cool and cloudy.
James Wiggs jr.. Tai- Theatre, Tarboro, N. C.
Rural, small mill-town patronage.
Unknown World (LP)—Victor Killian,
Bruce Kellogg, Otto Waldis. Tliere isn't
to this film. It was really junk. Played
this with "Pandora and the Flying Dutchman"
for fair busine.ss. Played Wed.. Thurs.
Weather: Rain and cool.—William Graham,
Lasky Theatre, Detroit, Mich. Neighborhood
patronage.
METRO-GOLDWYN-MAYER
Banner Line (MGM) —Keefe Brasselle, Sally
Forrest, Lionel Barrymore. A good programmer
that pleased nearly everyone. Average
midweek attendance. Not a big picture,
but in a small town you'll receive more favorable
comments on this than on the Academy
Award winner. Played Tues., Wed. Weather:
Warm and dry.—Ken Christianson, Roxy
Theatre, Washburn, N. D. Small-town and
rural patronage.
BOXOFFICE BookinGuide :: June 21, 1952
PICTURES
(
.
i
Kind Lady MGM i—Ethel Barrymore,
Maurice Evans, Angela Lansbury. Well, she
.sui-e wa.sn't kind to my boxoffice. Gee, what
a flop! Wish I had clo.sed up and gone
fishing. That English accent
Played Wed., Thurs.
.
Weather:
. oh. well!
Good.— Bill
Leonard, Leonard Theatre, Cedar Vale. Kas.
Small-town and rural patronage.
Lone Star i—Clark Gable, Ava
Gardner, Broderick Crawford. Good outdoor
action hit. Gable and Crawford terrific.
Gardner—well, pleasing. Busine.ss was fair.
Keep Crawford and Gable in this type of
role. Played Sun., Mon. Weather: Warm.—
William Graham, Lasky Theatre, Detroit,
Mich. Neighborhood patronage.
Teresa (MGM) —Pier Angeli. John Ericson.
Patricia Collinge. Just a waste of film. Positively
no entertainment for a small town.
Suggests a Contest for
New Story Ideas
pLYINO LEATHERNECKS (RKO) —
John Wayne, Robert Ryan, Don Taylor.
Poor business. It may be that people
are tired of war picture.s. I certainly
wish that producers would make pictures
with a new twist rather than try to follow
each other up. It has seemed to me
that wherever a company has experimented
with a new angle it did well. .Vs
in "The Snakepit," "The Blue Veil," etc.
1 think a movement should be undertaken
to have people submit stories to state
committees for cash prizes. Who knows,
we may discover another "Gone With the
Wind." By doing this, people would become
conscious of the movies again because
of the demand for better stories.
Film companies should be more daring
and be willing to take a chance with an
unusual story. The patrons have seen
the old plots in so many versions.
Major I. Jay Sadow, Starlite Drive-In
Theatre, Rossville, Ga. Farm and mill
patronage.
My advice: Take a substitute. Played Sat-,
Sun.—Ben Brinck, West Point Theatre, West
Point, Iowa. Small-town patronage.
Westward the Women (MGM) — Robert
Taylor. Denise Darcel, Hope Emerson. Tliis
picture rates seventh in our Sunday-Monday
grosses for the year to date. I thought
it would do better than that, but we had
some stiff competition that weekend from
a neighboring town. It is a good picture and
should hold up well in any community. The
plot wa,s a little out of the ordinary. Buy it
right and play it. Weather: Rainy.—Marcella
Smith. Vinton Theatre, McArthur, Ohio.
Small-town patronage.
MONOGRAM
Cavalry Scout (Monoi — Hod Cameron,
Audrey Long, Jim Davis. Stroni; competition
from schools made us hustle to do about
average business on this fairly entertaining
little western. Actually it needs a strong
program of good shorts or a co-feature.
Played FYi., Sat. Weather: Fair.—Bob Walker,
Uintah Theatre, Fl'uita, Colo. Small-town
and rural patronage.
Let's Go Navy (Mono)—Leo Gorcey, Huntz
Hull. AUi-ii Jenkins. The Bowery Boys urpopular
111 our situation and we do extra
business with them. Played Fn., Sat
Weather: Good.- Harland Rankin, Pluz;.
Theatre, Tilbury, Ont., Canada. Small-town
and rural patronuge.
I.nnghorn (Mono) — "Will Bill" Elliott.
Myron Healey. Phyllis Coates. Bill Elliott i
popular with our western fans. They gave ii
their O.K. Busine.ss was good. Played Tues..
Wed.—Frank Sabin. Majestic Theatre, Eureka.
Mont. Small-town patronage.
Montana Desperado (Mono)—Johnny Mack
Brown, Myron Healey, Virginia Herrick.
Johnny Mack Brown is a poor drawing card
here. He and Whip Wilson are at the bottom
of the list of cowboy stars In thLs territory.
Played Sat. Weather: Good.—Audrey Thompson,
Ozark Theatre, Hardy, Ark. Small-town
and rural patronage.
PARAMOUNT
Appointment With Danger (Para)—Good
response. Alan Ladd well liked here. Played
Sat. Weather: Fair.—Major I. Jay Sadow,
Starlite Drive-In Theatre, Ro.ssville, Ga. Mill
and farm patronage.
Crosswinds (Para)—John Payne, Rhonda
Fleming, Forrest Tucker. A pretty good adventure
drama, with competent acting and
fine Technicolor photography. Plenty of action
and unsavory characters. Business only
90 per cent of normal. Played Wed., Thur.s.
Weather: Fine.—R. G. Ri.sch, Reno Theatre,
Appleton, Minn. Small-town and rural patronage.
Hong Kong (Para) — Ronald Reagan.
Rhonda Fleming, Marvin Miller. Just an
average show. The little Chine.se boy was
good but a little hard to understand. This
type of picture just barely gets by here.
Played Wed.. Thurs. Weather: Good.—Audrey
Thompson. Ozark Theatre, Hardy, Ark. Smalltown
and rural patronage.
Union Station (Para) — William Holden.
Nancy Olson, Barry Fitzgerald. This is a
topnotch kidnapping. cops - and - robbers
drama. Holden and Fitzgerald ai-e perfect.
This is the second time for this feature.
Tuesday seems to be revival night. Played
Tuesday only. Weather: Cool.—William
"Uncle Billy" Graham, Lasky Theatre, Detroit,
Mich. Neighborhood patronage.
When Worlds Collide (Para) — Richard
Derr, Barbara Rush. Peter Hanson. A good
picture of its type. Not as unbelievable as
one might think. Color excellent and comments
were pleasing. A good plot, love story
and all. Busine.ss was so-so. everybody busy
with spring farm work. Played Thurs . Fri..
Sat. Weather: Hot.—Ken Christian.son, Roxy
Theatre, Washburn, N. D. Small-town and
nu-al patronage.
RKO RADIO
I Want You i
i—Dana .Andrews, Dorothy
McGuire. Farley Grani;i r .X very good
picture but we couldn't get them in, even
with a lot of extra advertising. Lacks a lot
of being another "Best Years" but still good
enough for your best time. Played Wed., Sat
Weather: Fine.—Mayme P. Musselman, Roach
Theatre, Lincoln, Kas. Small-town patronage.
Pearl. The (RKO)— Pedro Armendariz.
Maria Elena Marques, Fernando Wagner. A
beautifully made film that I would recommend
to the town and art houses only. Lack
(Continued on following page)
1

tt|
lllllini
('
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
of star names and the mention of "made in
Mexico" might not bring in all the customers
that should really see this entertaining film.
Action fans will stay away from this one.
Played Sun.. Mon. Weather: Fine.—Dave S.
Klein. Astra Theatre. Kitwe-Nkana. Northern
Rhodesia. Africa. Mining, business and
government patronage.
Rarkrt, The iRKO>— Robert Mitchum.
Lizabeth Scott. Robert Ryan. A gang-ster
picture which failed to do more than ordinary
business. All action hou.ses should play
this one.—E. M. Freiburger. Dewey Theatre.
Dewey, Okla. Small-town patronage.
Whip Hand. The iRKO)—Carla Balenda.
Elliott Reid. Edgar Barrier. If you are looking
for something that has suspense, here is
your picture. The leads are fine, the night
scenes are thrilling and will keep those restless
customers of yours on the edge of their
seats until the final fadeout. This deals with
the invasion of our country by undesirables
and their attempts at our destruction by
germ warfare. This is an old theme but
still good when handled right, and RKO has
done that in this thriller. Played Wed..
Thurs.. to good business.—Roy D. Tidwell.
Roxy Theatre, Barnsdall. Okla. Small-town
and oil field patronage.
REPUBLIC
Adventures of Captain Fabian iRep) —Errol
Flynn. Micheline Prelle. Vincent Price. One
of the very poorest pictures EiTol Flynn was
ever in. Business poor. It was a "misadventure"
for me! Played Sun.. Mon. Weather:
Fair.—Major I. Jay Sadow. Starlite Drive-In
Theatre. Rossville, Ga. Mill and farm patronage.
Honeychile (Rep)—Judy Canova, Alan Hale
jr.. Eddie Foy jr. Judy surely has made a
comeback and we are pleased. We really
pushed this one and the {people turned out.
Color is good. Picture is typical Canova
style. Chuckwagon race really brings the
house down. Clean-cut family movie. Played
Sun.. Mon. Weather: Windy, fair.—James
Wiggs jr.. Tar Theatre. Tarboro. N. C. Rural,
small mill-town patronage.
Million Dollar Pursuit (Rep)—Penny Edwards,
Grant Withers, Steve Flagg. This is
rather a hit-and-miss criminal story, lacking
in anything unusual but fairly interesting in
spots. Suitable for the doubleheaders. Once
started, it moves along fairly well. Played
Tues.. Wed.. Thurs. Weather: Cool.—Pearce
Parkhurst, Lansing Drive-In Theatre, Lansing,
Mich. Family patronage.
Secrets of Monte Carlo (Rep) —Warren
Douglas. Lois Hall, June Vincent. Oriental
background, second-rate feature that misses
the glitter and mystery suggested by its
title and setting. Weak all the way through,
it might get by as a "fair" co-feature. Played
Wed., Thurs.—Pearce Parkhurst. Lansing
Drive-In Theatre, Lansing, Mich. Family patronage.
20th CENTURY-FOX
David and Bathsheba (20th-Fox) —Gregory
Peck, Susan Hayward, Raymond Massey. We
didn't come up to expectations, even with a
big advertising campaign, for this wonderful
picture. They don't build them much larger
and we should have done capacity, but that
seems to be in the long, long ago. Played
Wed.. Sat. Weather: Fine.—Mayme P. Musselman.
Roach Theatre, Lincoln, Kas. Smalltown
patronage.
Five Fingers (20th-Pox)—James Mason,
Danielle Darrieux. Oscar Karlweis. Here is a
fast-moving spy story. Heard good comments
on this picture. James Mason and Michael
Rennie were both good. Doubled this with
"Flaming Feather" (Para). Business was
good. Played Fri., Sat. Weather: Cool and
damp.—William "Uncle Billy" Graham, Lasky
Theatre, Detroit, Mich. Neighborhood patronage.
Half Angel i20th-Foxi—Loretta Young.
Joseph Cotten, Cecil Kellaway. Not a bad
little show. Quite amusing and w^ith some
lovely Technicolor. I remember Loretta
young from the days when I was at school
but she is still about the loveliest star on
the .screen, especially in color! We played
this film over the Easter holidays and did
very good business. Played Fri.. Sat. Weather:
Fine.—Dave S. Klein. Astra Theatre, Kitwe-
Nkana, Northern Rhodesia. Africa. Mining,
business and government patronage.
W. A. Labarthe Runs Out
Oi Adjectives
CAILOR BEWARE (Para)—Dean Martin,
Jerry Lewis, Corinne Calvet.
Showmen have always been the biggest
slingers of adjectives in the world, but 1
have sat here for 20 minutes trying to
think of some that would properly
describe this supercolossal comedy. It's
the biggest button-buster, the most
hilarious side-splitter I ever saw. They
screamed, hollered, yelled and just plain
went crazy with sheer delight. Played
Sun., Mon., Tues. Weather: Good.—W. A.
Labarthe, Grant Theatre, Pond Creek,
Okla. Small-town and rural patronage.
Mudlark, The (20th-Fox)—Irene Dunne,
Alec Guinness, Andrew Ray. It was mud as
far as everyone here was concerned. I even
had walkouts and it was a benefit show for
the church. This picture hurt my reputation
as far as presenting good entertainment goes.
Wash this one out, fellows. Played Tues.
Weather: Good.—Virgil Anderson, C-B Theatre,
Bucklin, Mo. Rural patronage.
Pride of St, Louis, The (20th-Fox)—Dan
Dailey, Joanne Dru, Richard Crenna. Very
good and your patrons will thank you for a
swell show. We grossed right along with the
best, with this baseball picture, but hit school
activities and you can't beat them with anything.
Book on your best time, you won't go
wrong. Played Sun., Tues. Weather: Fine.
Mayme P. MusseUnan, Roach Theatre, Lincoln,
Kas. Small-town patronage.
Secret of Convict Lake (20th-Fox)—Glenn
Ford. Gene Tierney, Ethel Barrymore. "That
was a good show," was the typical comment
that we overheard as patrons left. Quite a
few dark scenes but lots of suspense. We
had an o.k. play date but most of the kids
saw "Sailor Beware" (Para) at "A" house.
Played Sun., Mon. Weather: Cloudy and
rain.—James Wiggs jr., Tar Theatre, Tarboro.
N. C. Rural, small mill-town patronage.
UNITED ARTISTS
Gun Crazy (UA)—Peggy Cummins, John
Dall, Berry Kroeger. Not bad entertainment
at aJl for midweek. Nice acting with lots
of action and suspense make this an entertaining
film. Production value is good as is
the photography and direction. My patrons
liked this one a lot and it can be heartily
recommended to all action and semi-action
houses. The story is good enough to interest
all others, too. You can't slip with this one,
especially with the title it has. Played Sun.,
Mon. Weather: Fine.—Dave 3. Klein, Astra
Theatre, Kitwe-Nkana, Northern Rhodesia,
Africa. Mining, business, government patronage.
Gun Crazy (UA)—Peggy Cummins, John
Dall, Berry Kroeger. Adult entertainment.
This is a very good picture of its type but
classification as adult at our boxoffice is fatal
and we didn't do business. Played Mon.,
Tues. Weather: Cool.—Harland Rankin,
Plaza Theatre. Tilbury, Ontario, Canada.
Small-town and rural patronage.
UNIVERSAL-INTERNATIONAL
Francis (U-D—Donald O'Connor. Patricia
Medina, Zasu Pitts. If you haven't run this
oldie, wire Universal for a deal today. This
had my friends raving about the wonderful
evening they spent, with us and the fair price
I paid for it, plus the top business it did. made
it possible for me to write off some of the bad
ones I've had from this company. Played
Sun.. Mon.. Tues.
Weather: Too busy to look!
—Bob Walker. Uintah Theatre. Fruita, Colo.
Small-town and rural patronage.
Meet Danny Wilson (U-I) —Frank Sinatra,
Shelley Winters, Alex Nicol. Cute picture.
Sinatra and Winters are a good comedy
team. This is so much better than his "Double
Dynamite" (RKO). Played this with
"Viva Zapata!" (20th-Fox), making a perfect
twin bill. Business was good. Played
Sun.. Mon. Weather: Cool.—William "Uncle
Billy" Graham. Lasky Theatre, Detroit, Mich.
Neighborhood patronage.
Strange Door, The (U-I) —^Charles Laughton,
Boris Karloff. Sally Forrest. The unusual
in screen fare. The first horror picture to play
here in many a year, did quite well and was
enjoyed. Something nsw and different
catches people's interest and they will come
out to see it. Played Tues., Wed. Weather:
Fair.—Ken Christianson, Roxy Theatre,
Washburn, N. D. Small-town trade.
Up Front (U-D—David Wayne, Tom
Ewell, Marina Berti. City slickers wonder
how we smalltowners put in our time, yet
it seems as though every time I write to
EHHS I am mentioning some "doings" in
town that has hurt us. This time it was
Baccalaureate. This one really hurt. "Up
Front" is a good little comedy which was
well received by those who saw it. I regret
that more people didn't see it and wish I
had chosen another night on which to play
it. I'll know better next year. Played Sun.,
Mon. Weather: Rain.—Marcella Smith, Vinton
Theatre, McArthur, Ohio. Small-town
patronage.
WARNER BROS.
Lullaby of Broadway (WB)—Doris Day,
Gene Nelson, S. Z. Sakall. This is an excep-
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Ml
iht
over well in any situation. Had the best Monday
and Tuesday in many a day and we were
sii
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all in love with Doris Day. Weather: Mild.
III! II
'Mn. J
Harland Rankin, Rankin Enterprises, Plaza
Theatre, Tilbury, Ontario. Canada. Small- If*
In
town patronage.
liftiBinj
Vi
Room for One More (WB) —Gary Grant, II** gji
Betsy Drake, Lurene Tuttle. Cary Grant
»e
is a crackerjack at comedy in this picture.
Betsy Drake is fine as the mother. People
il
II
who saw it were very happy and satisfied.
Business was bad. Played Wed.. Thurs.
Weather: Cool.—William "Uncle Billy" Graham,
Lasky Theatre, Detroit, Mich. Neighborhood
patronage.
'"IW) i,
Starlift (WB)—Doris Day, Gordon MacRae,
Virginia Mayo. Plenty of name stars give a
lift at the boxoffice. Background is entertainment
for the troops at an air force base.
It is good entertainment and good humor
although weak in spots. All in all it should
do well at the boxoffice. We opened our theatre
for our fifth season with this picture
Played Sat.. Sun., Mon. Weather: Rain.
Pearce Parkhurst, Lansing Drive-In Theatre,
Lansing, Mich. Family patronage.
lliiaiili
Tanks Are Coming, The (WB) — Steve
Cochran, Philip Carey. Mari Aldon. This is— „
the story of the Third Division. A picture full !**»<
of adventure and gives the impression of,
actual battle at times, although not always
accurate in regard to military strategy. It has
enough humor and romance to please the
audience. Played Fri.. Sat. Weather: Fair
and cool.—Pearce Parkhurst, Lansing Drive-
In Theatre, Lansing. Mich. Family patron
age.
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BOXOFFICE BookinGuide June 21. 19521

An Interpretive anolyils of lay and Irodeproii revlewi. Th« plus and mlnui ilgni Indicate degree of
merit only; audience classificolion is not rated Listings cover current reviews, brought up to dote regularly.
This deportment serves also as an ALPHABETICAL INDEX to feature releases. Numeral preceding title
it Picture Guide Review page number. For listings by company, in the order of release, see Feature Chort.
•Avnm
Diusrr
In the summary Very Good; Good; ' Fair; Poor; Very Poor. OS 2 minuses
' is rated 2 pluses.
1
£
^ * ^ 1 I
a; 1= (X ^ o «
I
1348 Aaron Slick From Punkin Crick
(95) Comedy Para
1365 About Face (94) Musical WB
MOO Across the Wide Missouri (81) Sup-West. MGM
13S1 Actors and Sin (85) Comedy UA
1301 Adventures of Captain Fabian (100) Drama. Rep
1332 African Queen, The (104) Drama UA
1380 African Treasure (70) Drama Mono
1341 Aladdin and His Lamp (66) Drama. ... Mono
1275 Alice in Wonderland (75) Fantasy RKO
1256 Along the Great Divide (88) West-Dr WB
1293 American in Paris, An (115) Musical. MGM
1293 Angels in the Outfield (102) Drama MGM
1310 Anne of the Indies (81) Drama. .. .20th-Fox
1331 Another Man's Poison (89) Drama UA
1351 Anything Can Happen (107) Comedy. ... Para
1377 Apache Country (62) Western Col
1253 Apaclie Drums (75) Western U-l
Arctic Flight (..) Drama Mono
1303 Arizona Manhunt (60) Western Rep
1353 As You Were (57) Comedy LP
1267 As Young as You Feel (77) Com 20th-Fox
1364 Atomic City. The (85) Drama Para
1340 At Sword's Point (81) Drama RKO
13]3Craiy 0

REVIEW DIGEST Very Good; ^ Good; - Fair; Poor; — Very Poor In the summary ^r is rated 2 pluses, — 05 2

I
20th-Fox
1287
1334
1279
1288
1282
12S9
Very Good; i Good; -- Fair; - Poor; = Very Poor. In the summary '
1350 Priilc o( St. Louis. The (93) Comedy. 2Cth-Fox 3- 1-52 -(-
1266
I 1318
People Will T.llk (110) Comedy,, 20th. FoK g-lg-51 -)-
H )f
Phone Cnll Ftoin a Stranger
(96) Diam.i ZOMi-fox 1-12-52+ + +
PickciD (78) Drama Col 7-21-51+ ir
Pirate Submariire (69) Drama LP
Prstol Hatvea (60) We>lern RKO 8-18-51+ +
Place in the Sun, A (122) Drama .... Para 7- I
-f +
Prriice Who Was a Thiel (88) Drama,.,, U-l 6- 2-51 + + +
Purule Heart Diary (73) Dr.lrrra Col 11-10-51 + :t ±
=
I Ij. S
imn
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ff ff H + 12+
+ H H -f 9+
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+ H
+ +
+
+ 7+3-
+ 10+
+ 8+1-
6f3-
is rotcd 2 pluses, as 2 minuses. REVIEW DIGEST
1373 Quiet Man. The (129) Comedy Rep 5-17-52 +
1320 Quo Va.lis (172) Oranra MGM 11-17-51 tf
R
Racket. The (90) Drama RKO 10-20-51 +
Rauins Tiilc. The (92) Drama U-l 10-20-51 —
Rancho Notorious (89) Drama RKO 2-16-52 +
Raslio-Mori (87) Drama RKO 3-15-52 +
Red Badge of Courage (69) Drama.... MGM 8-18-51 +
Red Ball Express '84) Drama U-l 5- 3-52 +
Red Mountain (84) Western Para 11-17-51 ±
Red Planet Mars (87) Drama UA 5-24-52 —
Red Skies of Monf'-n.i (99) Drama. , 1-26-52 H
Red Snow (74) Drama Col
Retreat. Hell! (95) Drama WB 2-16-52 +
Return of the Texarr (88) Western. 20th-Fox 2-16-52 +
Reunron in Reiro (80) Drama U-l 9-29-51 +
Rhubarb (94) Comedy Para 8- 4-51 H
Rich, Youirg and Pretly (95) Musical. MGM 7- 7-51 +
River. The (99) Drama UA 9-22-51 +
Road Agent (60) Western RKO 2-23-52 +
Roadblock (73) Drama RKO 8-4-51 +
Rodeo King and the Senorita (67) West.. Rep 8- 4-51 ±
Rodeo (70) Western Mono 3- 8-52 +
Room for One More (95) Comedy WB 1-12-52 H
Rose of Cimarron (72) Drama 20(h-Fox 3-29-52 +
Rough, Tough West, The (54) Western Col
1339 Royal Journey (50) Documentary UA 2- 2-52 +
S
Sailor Beware (106) Comedy Para 12- 1-51 +
St. Benny, the Dip (80) Comedy UA 7-7-51:1:
Sally and Saint Anne (..) Drama U-l
San Francisco Story, The (80) Drama WB 4-12-52 —
Saturday's Hero (111) Drama Col 9-8-51 +
Savage Drums (70) Adv-Dr LP 7-14-51 it
Scandal Sheet (82) Drama Col 2-2-52 +
Scaramouche (118) Drama MGM 5-24-52 ff
Scarlet Angel (SO) Drama U-l 5-31-52 +
Sea Hornet (84) Drama Rep 9-29-51 ±
Secret of Coirvict Lake, The (83) Dr.lOth-Fox 6-30-51 +
Secrets of Monte Carlo (60) Drama... Rep 6-30-51 —
Sellout. The (S3) Drama MGM 12-15-51 ±
Shadow in the Sky (78) Drama MGM 12-15-51 ±
She's Working Her Way Through College
(101) Musical WB 6- 7-52 -H-
Show Boat (108) Musical MGM 6- 9-51 K
Silver Canyon (70) Western Col 6-23-51 +
Silver City (90) Drama Para 10- 6-51 +
Singin' in the Ram (103) Musical MGM 3-22-52 ff
Sirocco (98) Drama Col 6-30-51 +
Skirts Ahoy! (109) Musical MGM 4-12-52 i
Sky High (60) Comedy LP 4-26-52 i:
Slaughter Trail (78) Drama RKO 10-27-51 ±
Smoky Canyon (55) Western Col 2- 2-52 +
Sniper, The (87) Drama Col 3-22-52 +
Something to Live For (90) Drama. ... Para 2- 2-52 H
Sorr of Or. JekjII, The (76) Drama Col 11- 3-51 +
Sound Off (85) Comedy Col 4-12-52 ff
South of Caliente (67) Western Rep 11- 3-51 +
Stagecoach Driver (52) Western Mono
Stage to Blue River (55) Western Mono
Starlifl (103) Musical WB 11- 3-51 +
Steel FisI (73) Drama Mono 2-16-52 +
Steel Town (84) Drama U-l 3- 8-52 ±
Stolen Face (71) Drama LP 6- 6-52 ±
Stormbound (TO) Drama Rep
Storm Over Tibet (87) Drama Col 1- 5-52 +
Story of WrII Rogers. The (. .) Drama WB
Story of Robin Hood. The (S3) Drama.. RKO 3-22-52 ff
Strange Door, The (80) Drama U-l 11- 3-51 i:
Strange World (SO) Drama UA 4-26-52*
Strangers on a Train (101) Drama WB 6-16-51 ff
Street Bandits (54) Drama Rep 11-24-51 —
Streetcar Named Desrre. A (122) Drama.. WB 6-16-51 ff
Strictly Dishonorable (94l Drama MGM 6-30-51 +
Strip, The (85) Drama MGM 811-51 +
Stronghold (73) Drama LP
± +
+ +
± +
+ +
H + +t
+
+ ±
+ +
+
± +
ff H
± +
ft
H H 9+
+t ft H + 13 f
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+ * 7+3-
6+3-
+ + 8+
H + 6+
•ft + 8+2-
+ 8+1-
+ 9+3-
«: 3+5-
H H +12+
+ ff ff + 10+1-
+ + + + 6+
+ + ± 6+3-
H + tt ++ 11+1-
+ + H ff 9+
ff H H ff 12+1-
+ + 5+2-
- + 4f4-
+ ± 5f2-
+ ± 5+2-
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+ :t 5+2-
1+1-
6+

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COLUMBIA
Whistle at Eoton Falls, The (96) D. .322
Lloyd Briilkf-. IMrciihy V.\s\l. C. Carpenter
Never Trust a Gambler (79). . . .D. .326
Dant I'l.irk, t'alhy OllonllcU, Tom lirake
Pickup (78) D. . 357
Krvirli Mk'luels. Hugo Hau, Allan Nlxuri
Cyclone Fury (54) W..368
Cli.irles ^larrett. SnilK'y Burnetle, F. Sears
Chain of Circumstonce (68). . . D . . 309
.
Itldiard Crayson. Marearet Field. I). Fowley
Soturdoy's Hero (111) D. .401
John Direk. Itoiina Heed. Sidney Blaekmer
Lady and the Bandit, The (79). .D. .337
Uuii llam.ird. \\,uh-u Mrdlnii. T. 'I\]lly
OSunny Side of the Street (71). .M. .408
Frarikle l,:iirie. Hilly luinlds. Terry Mociro
Magic Face, The (89) D. .402
UilluT .\dler, I'alrlfla Knlsht. W. L. Stilrer
Corky of Gasoline Alley (70).. D.. 302
Hills of Utoh ( 70) W. .356
OMagie Carpet, the (84) C. .410
l.iii'illi' Itall. John .'\ear. I'alrida Medina
Criminol Lawyer (74) D. .412
I'ai (i'llrli'M. Jane Wyatt, Jerome Giwari
Mob, The (87) D. .407
Itrml.rl.k Craivford, Betty Biiehler, IS. KIky
Five (93) D. ,371
William I'lillips. Susan llail|:1as. Earl U'e
Jungle Manhunt (66) D..411
Kid From Amarlllo, The (56). . . W. .488
(SBorefoot Mailman, The (83).. C. 404
ItotuTt Ciimminss. Terry Moore. J. Courtland
Harlem Globetrotters, The (80).. C. 405
Tliitniis (;i>me2. Ilarlum lllobet rotters
Son of Dr. Jekyll, The (77) D..409
Ixiuls Ila\uaril. Jodv l,a\uance. A. Knox
Volley of Fire (63) W. .353
(iene Aiitry. Pal Buttram, Gall Pavis
©Ten Toll Men (97) D. .413
Burt Lancaster, Jody Lawrance. G. Koland
OMon in the Soddle (87) SW..420
Kan.lolph Scott. Joan Leslie. Ellen Ureiv
Purple Heart Diary (73) D..421
Fraiu'i'S lxiiii;foid. loiiy Itomano, Ben Lessy
Fomily Secret, The (85) D. .414
Lee J. Cobb, John Derek, Jody La\vrance
Pecos River (55) W. .484
Charles Slarrett. Smiley Burnette, V. Jenks
Boots Molone (103) D. .419
William lloldin, Johnny Stewart, S, Clements
OIndian Uprising (70) SW..417
(u'lirgf Moiitponu-ry, .\lldrey Long, C. B. Held
Old West, The (61) W. .473
Cene .\iilry. Gall llavls, Pat Buttram
Smoky Canyon (55) W. .483
Charles Starrett, SmUey Burnette
Death of o Salesmen (113). . . .0. .423
Kredric March. Mildred Dunnock, C. Mitchell
First Time, The (89) C. .424
ItohiTt Cumminns. Barbara Hale, Mona Barrie
Harem Girl (70) C. .422
Joan liaiis. .Arthur Blake. Peggie Castle
Hawk of Wild River, The (59). .W. .482
Cliarles Starrett, Smiley Burnette, C. Moore
LIPPERT
is Votioties on Parade (60) M. .5020
Jackie Coogan, All-Star lleiue
S Lost Continent, The (86) D. ,5004
Cesar Komiro, Hillary Brooke. Chick Chandler
a Leove It to the Morines (66). . .C. .5005
Sid .Melton, Mara Lyiui
a As You Were (57) C. .5023
William Tracy, Jne Sawyer, Kussell Hicks
HSky High (60) C..5024
Sid .Melton, Mara Lynn. Sam Flint
SS Highly Dongerous (81 ) D
. .
5029
Dane Clark. .Margaret Lockuood, M. Goring
a Unknown World (63) D..5101
Uruce Kellogg, Marilyn Nash, Jim Bannon
a FBI Girl (74) D..5002
Cesar Romero, Audrey Totter, George Brent
gl Supermon and the Mole Men
(58) O. .5030
(ieurge Reeves, Phyllis Coates, Jeff Corey
[D Great Adventure, The (75) D. .5021
Deimls Price, Jack Hawkins, S. McKenna
Feature productions by company In order of releose. Number In square is notional release dote. Running
time Is in porenthcscs. Type of story is indicated by letters and combinotions thereof as follows: (C)
Comedy; (D) Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musicol; (W) Western; (SW) Superwestern.
Release number follows: !,; denotes BOXOFFICE Blue Ribbon Award VVinner. © denotes color photography.
For review dotes ond Picture Guide page numbers, see Review Digest.
Tales of Robin Hood (59) D . . 5008
Robert Clarke, Mary Hatcher, P. Cavanagh
[iSFor Men Only (93) D..5102
Paul Henreld. Margaret Field, R. Sherman
jMon Boit (78)
D..S103
George Brent, Marguerite Chapman
61 stronghold (73) D. .5107
Zachary Scott, Veronica Lake. A. DcCordova
M-G-M
Ji oRich, Young and Pretty (95).. M.. 138
Jane Powell, Vic Damone, Danielle Darrleux
m Toll Torget, The (78) D . . 1 39
IMck Po^u-11, Paula Raymond, Adolphc .Menjou
aS strip. The (85) D . . 140
Mickey lloonay. Sally Forrest, Monica Lewis
ll] People Agoinst O'Horo (103). . .0. .201
Spencer 'I'racy, Julin lludiak, Diana Lynn
QIUAngols in the Outfield (102). .D. .202
Paul Douglas, Janet Li'igb, Keenan Wyiin
^ (3Mr. Imperium (87) M,.203
Latia Tiiiner, E2I0 Plnza, Barry Sullivan
Red Bodge of Courage (69) . . . . D.
Audio .Murphy, llill Mauldln, J. Dlerkes
tuJ
IE (2iTexos Carnivol (77) C. .205
Ited Skeltou, tether Williams, Howard Keel
Bannerline (88) O . . 206
Sally Forrest, Lionel Barrymore, K. Brassell
. 207
Barbara Stanwyck, Joseph Cotten, L. Caron
.208
Clark Gable, John Hudlak, M. E. Marques
111) Man With a Cloak (81 ) D .
ill ©Across the Wide Missouri (81) SW .
111 lU®American in Paris, An (113).M. .209
Gene Kelly, Leslie Caron, Oscar Levant
Ol Unknown Man, The (88) D. .210
Walter Pidgeon, Ann Harding, Barry Sullivan
!Too Young to Kiss (91) C. .211
Van Johnson, June AUyson, Gig Voting
E) Light Touch, The (107) O. .212
Stewart Granger, Pier Angell, George Sanders
H Calling Bulldog Drummond (81). D.. 213
Walter Pidgeon, Margaret Lelghton. R, Beatty
6S Callaway Went Thotoway (81). C. 214
liorolhy McGuire, Fred MacMurray. II. Keel
(4) It's a Big Country (89) Doc. .215
Ethel Barrymore, Gary Cooper. Van Johnson
EI Westward the Women (1 16) . . . , D. .216
Robert Taylor, Denlse Darcel, Julie Bishop
O ©Pandora ond the Flying
Dutchman (123) D. .217
Ava Gardner, James Mason, Nigel Patrick
@ Sellout, The (83) D..219
Walter Pidgeon, Audrey Totter, John Hodlak
d] Invitation (85) D . . 220
Dorothy McGuire, Van Johnson, Ruth Roman
a Lone Star (94) D. .222
Clark Gable, Ava Gardner, Broderlck Crawford
m Shadow in the Sky (78) D. .221
Nancy Davis, Ralph Meeker, James Whitmore
m ©Belle of New York, The (82). .M. .223
Fred Astaire. Vera-Ellen. Marjorie Main
MONOGRAM
^.
gBOklohoma Justice (56) W..5144
Julumy Mack Brown. James Ellison. B. AlleD
[9] Wonted: Dead or Alive (58) . . W .5154
Whip Wilson, Fuzzy Knlgllt. J. Baniion
SS Joe Polooko in Triple Cross (60) D. ,5118
Jue Klrkwuod, Cathy Downs, James Gleason
a Disc Jockey (77) M .
. AA21
Giuny Slmms. MIcliael O'Shea, Jane Nigh
a Whistling Hills (58) W..514S
Johnny Mack Brown, James Ellison, N. Nell!
5S Yellow Fin (74) D
. . 5108
Wayne Morris, Damlan O'Flynn, Adrian Booth
m ©Highwoymon, The (82) D..AA20
Philip Frienil, Wanda llendrlx, C, Coburn
11 Elephant Slompede (71 ) D . . 51 10
Johnny Sheffield, Donna Martell, E. Evanstonj
51 5S
HI Lawless Cowboys (58) W
. .
Jim Uannon
la ©Flight to (71) D..5103
Marguerite Chapman, Cameron Mllchell
Q Crozy Over Horses (65) C..S114
Whip Wilson, Fuzzy
Mors
Knight,
Leo Gorcey. Huntz Hall. Ted DeCorsla
SI Longhorn, The (70) V/ .
.5223
Bill Elliott. Phyllis Coates, Myrun llealey
21 Texos Lawmen (54) W..514<
Johnny Mack BrowTi, James Klllson, L. Hall
(D Northwest Territory (61) D..512<
Klrby Grant, Clllnook, Gloria Saunders
a Stoge to Blue River (55) W..515(
Whip Wilson, Fuzzy Knight, Lee Roberts
E] Steel fist (73) D. .521;
Roddy McDowell, Krlstlne Miller, H. Lauter
Bl Texas City (54) W..524
Jolinny Mack Brown, James Ellison
a ©Aloddin and His Lamp (67) . . D. .529'
Patricia Medina, John Sands, Richard Erdma
a Night Raiders (52) W..525
Whip Wilson, Fuzzy Knight, J. Bannon
Sa ©Fort Osage (72) W. .510
'.
H Woco (68)
.
»i'<
In
Will
lilin
111
;«en
iiriS
iwCi
Rod Cameron, Jane Nigh, Morris Ankrum Hin,;,,
W. .522P.'^"S
Bill Elliott, Pamela Blake. Rand Brooks
If
1»
FoiD
<
My Six Convicts (104) D. .430
Gilbert Holand. John Beal, M. Mitchell
Okinawa (67) D . . 432
I'at (IBrlen. Cameron Mitchell, R. Denning
> Scandal Sheet (82) D. .415
lirodcrlck Crawford, Ponna Reed. John Derek
Night Stage to Galveston (62).. D.. 475
Crrie -Aiilry. Pat Buttram. VirElnia Huston
Jungle Jim in the Forbidden
Land (65) P. .429
OThiet of Damascus (78) D. .427
Paul llennid. Jeff Donnell. John Sutton
Marrying Kind, The (93) D..42S
Judy Ilolliday. .Aldo Ray, Madge Kennedy
Laramie Mountain (53) D..48S
Oiarles Slarrett. Smiley Burnette, F. Sears
Sniper, The (87) D..434
.Arthur Franz, Adolpe Menjou, Marie Windsor
©Sound Off (85) C. .428
Mlckcv llonney. Ann James. John Archer
Yank in Indo-Chino, A (67) D,.435
John Archer. Douglas Dick, Jean Wllles
Apoehe Country (62) W. .471
Gene Autry, Pat Buttram, Carolina Cotton
I
Wolk East on Beacon (98) D. .426
George Murphy, Virginia Gilmore, F, Currle
Paula (80) D. .436
Loretta Young. Kent Smith. Alexander Knox
QBrave Worrior (73) D. .441
^ I Hall. Christine Ijirson
•">
OMontona Territory (64) D, ,438
bm McCalllstcr, Wanda llendrlx. P. Foster
Rough, Tough West, The (54).. W.. 487
Charles Starrett. Smiley Rurnel'e
, 437
eSrigand, The (94) D .
Tnn\ Drxter, Gale Bobbins. Anthony Quhin
Navajo (70) Doc. .5104
Navajo Indian cast
[E Wings of Danger (72) D. .5106
Zachary Scott. Robert Beatty, K. Kendall
! Valley of the Eogles (83) D, .5114
Jack Warner. Nadia Gray, J. McCallum
a ©Outlow Women (75) D. .5105
Marie Windsor. Richard Rober, Caila Balenda
! Loan Shark (79) 0,5111
George Raft, Dorothy Hart
[H Stolen Face (71) D .5109
Paul Henreld. Llzabeth Scott. Andre Morell
1 Jungle, The (. .) 0. .5112
Rod Cameron. Cesar Romero, Marie Windsor
V, Hellgate (, .) D. .5113
Sterling Hayden, Joan Leslie, Ward Bond
B Just This Once (90) D..224
Peter Lawford. Janet Leigh, Lewis Stone
ES Love Is Better Than Ever (81)..C,.225
Elizabeth Taylor, Larry Parks, Tom Tully
!©Wild North, The (91) D. .226
Stewart Granger, Wendell Corey, C. Charlsse
SUQSingin' in the Rain (103) . . . . M .227
Gene Kelly, Donald O'Connor, Debbie Reynolds
UTolk About o Stranger (65) . . . . D. .228
George Murphy, Nancy Davis, Billy Gray
m When in Rome (78) D. .229
Van Johnson, Paul Douglas, J, Callela
(U Young Man With Ideas (84). . .CD. .230
Glenn Ford. Ruth Roman, Nadine Ashdown
m Carbine Willioms (101) D. .231
James Stewart, Wendell Corey, Jean Hagen
m Girl in White, The (93) D. .232
June Allyson. (5ary Merrill, Arthur Kennedy
a ©Skirts Ahoy! (109) M.,233
Esther Williams, Joan Evans, Barry Sullivan
[s] Glory Alley (79) D , . 234
Ralph Meeker, Leslie Caron, Gilbert Roland
13 Pot and Mike (95) C, .235
Spencer Tracy. Katharine Hepburn, Aldo Ray
gS ©Scaromouche (118) D. .236
Stewart Granger, Eleanor Parker, Mel Ferrer
a ©Lovely to Look At (101) M. .237
Red Skelton, Kathryn Grayson, Howard Keel
.
a ©Rodeo (70) W..510
Jane Nigh. John Archer. Wallace Ford
Thot Line (64) C..52I
Leo Gorcey. Huntz Hall, John Bromfield
From the Block Hills (58). W. .524
Johnny Mack Brown. James Ellison. R. Briio
a Jet Job (63) .D. .521
Stanley aements, Elena Verdugo, J. Lltel
SGunmon, The (52) W. .52!
Whip Wilson, Fuzzy Knight, Rand Brooks
gJQWild Stollion (70) W..52(
Ben Johnson. Edgar Buchanan, Martha Ilyer
a Kansas Territory (64) W. .52;
Bill Elliott. Peggy Setwart, Lane Bradford --—
Mi Desert Pursuit (71) D. .52t
Wayne Morris. Virginia Orey
gl African Treosure (70) D
, . 5*
Johnny Sheffield. Laurette Luez. L. Bra dfl
a Gold Fever (63) D . . 52
John Calvert, Ralph Morgan. Ann Cornell
O Here Come the Marines (66)..C..52
Leo Gorcey, Huntz Hall, Myrna Dell
|f©Wogons West (70) W. .52
Rod Cameron. Peggie Castle, Michael Cha
a Dead Man's Trail (. .) W. .52
Johnny Mack Brown. Jimmy Ellison
Nking I
k toil!
J^»!C
''i<
Mlunti
^:^>'
Creek (78) D. .
t'," - : Mnnlgomery. Jerome Courthuid
2],
( Colifornia Conquest (79) D..
13 I Ciirntl Wilde, Teresa Wright, L. Ferraday
•-1
Snow (74) D . . 439
Over Tibet (87) D. .416
Barbed Wire (61) W. .474
Junction City (54) W..486
51 Pirote Submarine (69)
Special cast
,D 5110
m Woshingfon Story, The ( . . ) D . , 238
V.in Johnson, Patricia Neal, Sidney Blaekmer
Holidoy for Sinners ( . . ) D 239
. . gH
Gig Young, Janice Rule, Keenan Wynn
S Arctic Flight (..) D. ,52
Wayne Morris, Lola Albright, Atan Hale Ji

II
^
FEATURE
CHART
PARAMOUNT >- ax
Peking Express (85) D . . 5024
Calvet, JuM'pli fuiuri, Curiiiiu-
Thofs My Boy (98)
Kilmtind (irtt'iiii
C. .5026
htiiii JLtUiTi. Jt-rry Lewis, Ilussey
Hiilh
Worpath (95)
(S)
SW .
Kdiiiuiid U'Urlen, Deal) Jugger, Korresl liickvr
RKO
RADIO
iiH Flying Leathernecks (102) D. .261
"ilMi Wayne. Iloberl llyan. Junis tarter
Roadblock (73) D. .204
t:ll,llle^ .\li-t:ra». Jo.in Dixon, l.owell (ilimote
Pistol Harvest (60) W. .205
Tim il.ili, Jii.ui inxon. Itlrliatd .Martin
His Kind ot Woman (1 20) D M . . 201
lloliert .Milch um, J ane lUisse ll, Vincent I'rlcc
Here Comes the Groom (114). .C. .5101 lej On the Loose (74) \ D. .202
Itiiin C'losby. Jane Wjnian, Fninchot Toru'
Jo.ni Evans, .Melvyn llou(la>, Lynn Barl
Ploce in the Sun, A (122) D..5102
MtiiUKonuTy nill. Klizabcth Taylor
Rhubarb (94) C. .5103
Ifaiy iMIIIuiii. Jan SterllnK. Gene Loclihirt
gj Behave Yourself! (81) CD.. 206
Farley Granger. Siielley Wliilors. W. Iicmarest
REPUBLIC
KPIThll It Korea (50) Doc 5127
H Fort Dodge Stampede (60), , . .W. .5062
Allan "itu>'k> " Lane. .Mar) Ellen Kay
i« Ariiono Manhunt (60) W. .5068
.Michael (Tia|)tn, Ellerie Jamaen. Jaines Hell
IS Havana Rose (77) D, $124
H:.iiliia lludrii;un. Hiiih Herbert, B Willlami
20TH
CENTURY-FOX
Secret ot Convict Lake, The ((3) O. .123{
fHMiii riiiil,
I
. Itur) Calliuun c
People Will Talk (110) C..126
Cary Grant. Jrnrine Craln. K. (\)rrle
Mllllonoire for Christy, A (90). C. 127
t rrd ^l.ir.\lurra>. Klriltor I'arkrr. It Carlion
Day the Earth Stood Still (92). D.. 129
.MIrhai'l Rennle. 1'alrlrl.i .S..ii, II Marlu»l
OCrosswinds (93) D . . 51 04
Juliii I'ajiif, Ittiunda I'Meminn. Korresl 'Hii-kiT
Oorling, How Could You! (96). .C. .5108
Jtiaii I'untaiiK', Juhti Lund. iMuiia Kret'iiiari
Hot Lead (61 ) W 209
Tun Ih'll. llU'liard Martin. Joan lUxon
; OSIoughter Trail (78) W . . 207
liiian lliuilevy, Virginia Grey, A. Hevlrir
@ ©Drums in the Deep South (87) . . D . . 21
James t't.ilK. Bariiar.i i'ajtun. C. .M.iiiisuu
a Blue Veil, The (114) D..263
z3 ©Honeychile (89) C. .5121
Judy Canota. Eddie Foy Jr.. Alan Hale Jr.
Elopement (81) C..14I
Cllfloii Wel)li. Anne Francis. Wm. Liindlgan
©I'll Never Forget You (90). . D. .142
.
Tjrc.ne Power. Ann Bijlb. .MIrhacI Rennle
Girl on the Bridge, The (77) D. .139
Hugo ILaas. Biierl> Michaels. Hubert Dane
Fixed Bayonets (92) O . . 1 40
Rieli.ird R.iseliart. Michael O'Sliea, fi, Eiani
QHong Kong (91) D. .5109
Itonald Iteaean. Ithonda Fleming. N. Bruce
Sailor Beware (106) C..5114
i)ean Martin. Jerry Lewis. Corinne Calvet
©Flaming Feather (78) SW.SIIS
Sterling Hayden, Arleen Whclan, F. Tucker
I Want You (102) D..2S1
Doroihy McGwire, Dana Andrews, F. Granuei
©Tembo (80) Doc . . 265
Howard Hill
SGirl in Every Port, A (86) C. .218
Groiiclm Marx, Marie Wilson, William Bcndiv
Los Vcgos Story, The (88) 0.217
.latii' lln-^sell. Virtnr Mjiture, Vincent Trice
Trail Guide (60) W. .219
Tim Holt. Richard Martin, I,. Dmiglas
iH Woman in the Dark (60) D. .5131
Penny Edwards. Iloss Elliott. Rick Vallin
II Captive of Billy the Kid (54). .W. .5064
Allan "Riicky" \mw. P Edwards. 0, Withers
JS Lady Possessed, A (87) D..5104
James MtL^on. June Havoc, Pamela Kellino
18] Colorado Sundown (67) W. .5141
Rex Allen. Mary Ellen K.iy. Sliir »'->ens
Decision Before Down (119) . . . . D. .205
iV.tty .Merrill. Rlrliiird Bisehnrl. Werner
Model and the Marriage Broker
(105) C..201
Jeanne Craln. Scott Brady. TJielm.i RItler
Jopanese War Bride (91) D..202
Don Taylor. Shirley Yamagiichl. C Mitchell
ODovid and Bothshcbo (116). . .D. .203
llregnry Peck. Sns.in H.ivward. R, Massey
Phone Call From a Stranger (96). D. .204
Shelley Winters. B.tte DaiU. G. .Merrill
©Red Skies of Montana (99). . . .0. .207
Richard Widmark. Jeffrey Hunter. C. Smith
(.,!
Something to Live For (90) . . . . D. . 5105
Joan Fontaine. Hay Milland. Tere«a Wright
©Aaron Slick From Punkin
Crick (95) C. .5119
AInn Young. Dinah Shore, Robert Merrill
My Son John (122) D. .5116
'
Helen Hayes, Van Heflin, Robert Walker
©Rancho Notorious (89) SW..221
Marlene Dietrich. Arthur Kennedy, M. I'erref
©At Sword's Point (81 ) D . . 220
Cornel Wilde. M.aureen O'Hnra. G. Cooper
Pace Thot Thrills, The (63) D..213
Bill Williams. Carla Balenda. Frank Mclliicli
Whispering Smith vs. Scotlond
Yard (77) D. .222
Rosho-Mon (87) D . . 268
Tosiiirn .MIfnne. Machlto Kyn. M. Mnri
Rood Agent (60) W. .223
Tim Unit. Noreen Nash, Richard Martin
Torzan's Savage Fury (81) D. .225
I-px Barker. Dnrothy Hart. Patric Knowles
Faithful City, The (85) D. .
Jamie Smith. Ben Josef, Israel Hanln
Macao (81) D. .224
Jane Russell, Robert MItchum. William Bendix
rj] Last Musketeer, Tr* (67) W.,5142
Ilex Allen. .Mary Ellen Kay, Slim Pickens
i|l©Oklahomo Annie (90) C..5122
Jndy C.ni.tva. John Russell, Grant Withers
i| Leodville Gunslinger (54) W..5171
Allan "Kocky" Line, Hkhly Waller, B. Riley
n Fabulous Senorita, The (80). . . .0. .5125
Esleiila. Rnliirt Clarke. Rita .Morena
is; Hoodlum Empire (98) D. .5105
Brian Doldew. Ci.iire Trevor, F. Tucker
is; Border Soddlemotes (67) W. .5143
l!ex Allen. .Mary Ellen Kay
m Wild Horse Ambush (54) W. .5069
Michael Chapln. Eilene Janssen
(5) Five Fingers (108) D..208
James Mason, Danielle ILirrleux. M. Rennle
ffJ Return of the Texon (88) D. .209
D.ile irnhertson. Joanne Dm. W. Brmnan
Vivo Zopoto! (110) D..206
Marion Brando. Jean Peters. Anthony Qiiinn
UOWith o Song In My
Heart (117) M..210
Silvan H.i>Mard. Rorv Calhoun. Dirfd Wayne
C) Pride of St. Louis, The (93). CO. .211
Dan Daliey. Jo.inne Dm. Richard llyiton
©Rose of Cimarron (72) D. .212
Jack Buetel. Mala Powers. Bill Wllllans
fi
Anything Con Happen (107). . .C. .5117
Jose Ferrer. Kim Hunter, Kurt KasTner
©Red Mountain (84) SW. .5113
AInn Ladd, Lizabeth Scott, Arthur Kennedy
©Half Breed, The (81) SW. .228
Robert Vonng. J.anls Carter. Jack Bnetel
Narrow Margin, The (71) D..226
Ch.irles McOraw. Marie Windsor. J. White
Target (61) W..227
Tim Ihdt. Richard Martin. Linda Douglas
X Gobs and Gals (86) C. .5128
Bernard Brothers. Cathy Downs. Robert Iliittnn
a Block Hills Ambush (54) W..5172
Allan "Kocky" Lane. Eddy Waller
©Belles on Their Toes (89). . . .C. .213
.Mvrni Loy. Je.inne Craln. Jeffrey Hunter
Deadline— U.S.A. (87) D. 215
lliimr'hrev Bov'art. Kim Hunter. B, Rarrrm'^''e
Outcasts of Poker Flat (81) D. .216
Dale IJotierlson. Anne Baxter. Mirl.im Hopkins
Atomic City, The (85) D. .5120
Orne Barry. Lydia Clarke. Michael Moore
©Denver & Rio Grande, The
(89) D..5115
Edmond O'Brien. Slerilne Hayden. Dean Jagger
Clash by Night (105) D 229
Barbara Stanwyck, Robert Ryan. P.itil Drniclas
Desert Passage (61) W 230
Tim Hnil, Richard Martin, Joan Dixon
Cil Bal Toborin (84) C. .5129
Muriel Lawrence. William Chlng. C. Carleton
^©1 Dream of Jeonle (90) M..5106
Ray Mlddleton. Muriel Lawrence. Bill Shirley
OKongoroo (84) D. .2171
Minreen OH ir.i. Peter Lavford. Flnlsy Ciirrie
©Lydia Bailey (89) 0..219
till,- K'ntirrt-Mti. Anne Francis. Ch.irle* Ko'tin' t__
OLody in the Iron Mask (78).. 0.. 218 C
\j!>n\i Hivward. Patricia Medina. Alan Ilale r Z
©Greatest Show on Earth, The
(151) D. .5129
Betty Huttnn. Jame

'
S
'
^
I
M.irk
'
I
'.'
I
ORoom
I
Retreat,
'
I
111
1'
FEATURE
<
-uj
Sea
•a.
•uj
MS — r—
CHART
UNITED ARTISTS
Pardon My French (81) C.1402
ll-it .1. Male ObiTon. P. Bonlf:ls
il
Four in o Jeep (97) D.1139
\ T.1 l.liiiliors, lUliJli Meeker. M. Mnlulii
New Mexico (74) D. .649
. A\rr-i. Mirllyn .Maxttell, .\iuly Pevine
.: St. Benny. Iho Dip (80) C. .6S8
iM.k Hii>mis. .NiiKi Koeh. Itotand Young
>i Two Gols end o Guy (70) C. .654
I
JaiiN I' line, liiibert .\lcla. J.imw Olea.'ioii
it) Obsessed (77) D.1188 I
liaiiil Karnir. (ieraldinc Fltnerald. It. Collier
14' Gold Raiders (56) W.1172
(ii'orue irlltlrn. Shelln liyan, L. Tallmt
101 Mister Drake's Duck (76) C. .655
l>iiiii:l.iN K.iirtK-tnks jr.. Yot.'inilc lionlin
YviHine IliCarlo. I'eler fstinov. It, (filler
IKtf
O I
>-
<
a:
CO
.!. ..I .Marrul Arnold. It. Trcville
>1 Tom Brown's School Days (93). .D.1 148
John lli>v\aiil Oaiies. lEiibert Newton
«1 OForf Defionce (81) SW.1147
ll.irie I'lark. Ken .litlmson. I'eler fJr.'nes
i; (..-Christmos Corel, A (86) D.1149
.M.i~l lir Sim. Katlili'in Harrison. Warner
.1.
1] Big Night, The (75) D.11S1
John Barrymore jr., I'restnn Poller. .1. Ixiring
4) Chieogo Calling (74) D.1152
tian ltiir\ea. .M.ifV .\nilersnn. It. Klliolt
:TT| Lady Soys No, The (82) C.11S0
Joan Caiilficlil. Havld Niieii. J. I!. Jnstlce
is; Another Men's Poison (89) D.11S4
Belle liavh. Car} Merrill. E. Williams
]| Cloudburst (83) D.11S3
II.iIhti I'resio M. Elizabeth Selbrs. C. Tapley
Guffolo Bill in Tomohowk
Territory (64) W.1214
lahin Mii.iro. 'rliniulereloiid. Yowlachie
(
tSOR'ver, The (99) D.1140
.\rlhiir Shields. Nora Suinburnc. Tommy Breen
g One Big Af foir (80) D . 1 57
Ku'lvn I\e\es. Dennis O'Keefe. M. Anderson
H Green Glove, The (86) D.1 156
Glenn Ford. Cer-ildlne Brooks, Gaby Andre
lU Tale of Five Women, A (86) .... D . 1 1 61
i llnriar rulle.nio. .\niie Vernon. Lana Morris
If ©Royal Jourrtey (50) Doc. 11 64
Oneen KliMlielh. Iiiike of Ediiiliiireh
rr African Queen, The (104) . . . D 1 155
11 itiiihri V l!fii:ail. K. Hepburn, It. Morlev
14 CMutiny (76) D.1163
Stevens. Anijela I..ansbury. P. Knowles
53 Strange World (80) D.1165
Aiii;eliea Ilaiiff. Alexander Carlos. C. Broun
iH Captive City, The (91) D.1166
John Forsylhc. Joan Camden. H. J. Kennedy
[S Without Warning (75) D.1 168
Adam Williams. .Meg Kandall. Ednard Binns
if Red Planet Mars (87) W.1169
I'eler Craves. Andrea King, Oley Lindgren
i| Fighter, The (78) D.1167
Bichard Come, Vanessa Brown, Lee J.
©Tales of Hoffmonn (138) M.I 170
.Moira Shearer. Uobert Ilelpmann
1^ Confidence Girl (81) D.1173
Tom Cornvay, Hillary Brooke, Aline Towne
W High Noon (85) D..11S9
Ct. (noper. Cr.iee Keltv. Lloyd Bridges
Outcast of the Islands (93). . . .D. .1172
Kaliih Itlchardson. Trevor Howard, W. Ililler
i
Actors and Sin (85) CD.. 1158
Edv.ird G. Robinson. .Marsha Hunt. E. Albert
.
bb
UNIVERSAL-INT'L
Iron Man (82) 0. .130
.lerr Ch.incller. Evelyn Keycs. Stephen MeNally
©Mark of the Renegode (81). ^W..129
Ulcardti .Mimntalhan. Cyd Charlsse. j. C. Nalsh
©Cottle Drive (77) SW. .128
Joi'l MeCiia. Iiean Stnekvvell, Leon AmeB
©Little Egypt (82) CD.. 131
IJbinid.i Elenilnn. Mark Rtevelle. Nancy Guild
You Never Con Tell (78) D..132
lllek I'ovvell. I'eggv llnw. Charles Itr.'ike
Thunder on the Hill (84) D. .133
Claiidelte Culhert, Ann Itlylh, R. Douglas
©Lody From Texas (78) D . . 136
Howard Hiiir. Mnn.i Kreemun. J. Hidl
Reunion in Reno (80) C. .135
Maik Sli'veiis. !'iRt;v Unw. C, I'erreail
©Golden Horde, The (76) D..134
David I'art.ir. .\iin BIytb. C. Macready
Lady Poys Off, The (80) D. .202
Linda Darnell. Sli'plien MeNally, G. I'eireaii
Raging Tide, The (94) D. .203
.Shellev Wliileis. Kiehaid CnMle, C. Riekford
©Cove of Outlaws (76) SW. .201
Alexis Smilli. .Maedonald Carey. Vielor Jory
Strange Door, The (80) D..204
Charles l-iiiyllliill. lliiris Karlnff. S. I'Virrest
Weekend With Father (83) C..206
Van lleflin, Patricia Neal. Gigl Perreau
Bright Victory (97) D. .208
.Vrliinr Kenireilv. I'eiigv lUiw. Nana Bryant
OFIome of Arcby (77) D. .207
.Maureen llllar.i. .leff Chandler. Lon Chancy
©Cimorron Kid, The (84) W. .213
Aialie Miirpliv. lieverlv Tyler. Yvelte Piigay
Finders Keepers (75) C. .211
Tnm Rvvell. .hilia Adams. Evelyn Varden
©Bend of the River (91) SW . .212
.I,;nies Slevv.irt. Altlinr Kennedy. Julia Ad.ims
Meet Donny Wilson (88) C. .205
I'r.iiik Shialra. Shelley Winters. Alex Nlenl
Here Come the Nelsons (73) . . .C . .210
O/.zie Nelsnn. Harriet llilliard and family
©Steel Town (84) D. .215
.\iui Slieridaii. John Duff
I.iind. Hnvvard
©Treasure of Lost Canyon, The
(81) D. .209
William Powell. Julia Adams. C. Drake
Flesh ond Fury (82) D..214
Tony Curtis. J.an Sterling, Mona Freeman
Mo and Pa
(78)
Kettle ot the Fair
C..216
Mar.iiirie M.iin. Percy Kilbride. James Best
©Battle at Apache Poss, The
(85) SW..217
John Lund, Jeff Chandler. Beverly Tyler
Man in the White Suit (85) C. .282
Alex Cuhiuess. .loan Greenwood
Red Boll Express (84) D..218
JelT Cbaiuller, Alex Nienl. Susan Ball
©Bronco Buster (81) D..219
John Lund. ScntI Brady, Joyce Holden
No Room for the Groom (82) . . .C . .220
Tony Curtis, iMper Laurie. Spring Bylnglon
©Ivory Hunter (98) D..221
Anthony Steele. Dinah Sheridan, M, Edwards
©Scarlet Angel (80) D. .222
Yvonne DeCarlo. Itock Hudson. Ilieh.ird Denning
Just Across the Street (79) . . . .C. .223
Ann Sheridan. John Lund, Robert Ixeitli
. 225
©Has Anybody Seen My Gal?
(89) C. .226
Charles Cobiirn. Piper Laurie. Gi^i Perreau
Francis Goes to West Point (. .).C. .224
Don.ald O'Connor. Lori Nelson
Solly and Saint Anne ( . . ) D .
Ann Blyth, Edmund Gwenn
WARNER BROS.
lU) U©Captaln Horatio Hornblower
(117) D..030
Gregory Peck. Virginia Mayo. II. Beatty
[i] Jim Thorpe—All American (105) D .. 101
Hurl l.aiica.ster, Charles Bickford. P. Thaster
(isl Force of Arms (100) D. .102
William Holden. Naiu'y Olson, l''r,ink Lovejoy
^:I Tomorrow Is Another Doy (90).. D.. 103
Fe]
Itulli iiiunan. Steve Cochran, L. Tllttle
©Painting the Cloi.ds With
Sunshine (87) M. .105
Dennis Morgan. Virginia Mayo. S. Z. .Sakall
IS Come Fill the Cup (113) D..106
.lames Cagney. James Cleason. It. M.'issey
[61 Close to My Heart (90) D. .107
Ray Millanii. Gene TIerney, Fay Bainter
|T7| Tanks Are Coming, The (90) . . . . D . 1 08
Steve Coehian. .Man Aldon, Philip Carey
m Starlift (103) D. .109
Moris Day, Guiilon Macltae, Itiith Romai]
ii ©Distant Drums (101) D..111
Gary Cooper. Marl Aldon. Richard Webb
I
£J^ril See You in My Dreams
(110) M. .112
Doris Day. D.iiniy Thomas. Frank Lovejoy
for One More (95) . . . .C. . 1 13
C;uy Giant. Betsy Drake. Iris Mann
ID This Woman Is Dangerous (97). D. 114
Jo.ui Crawford. Dennis Morgan. David Brian
Hell! (95) D. .115
r>;mk Lovejoy. Anita Louise. R. Carlson
[s] ©Bugles in the Afternoon (85). D. .116
Ray Millnnd. Helena Carter. Hugh Marlowe
P Streetcar Nomed Desire. A (122) D. .104
Vivien Leigh. Marlon Brando, Kim Hunter
g ©Big Trees, The (89) D. .117
Kirk Douglas. Patrice Wymore. Eve Miller
111 ©Jock ond the Beonstalk (78)..C..118
find Ahbott. Lou Coslelln. Buddy Baer
HI ©Lion ond the Horse, The (83) . . D . . 1 1
Steve Cochran. Ray Teal. Sherry Jackson
[51 Mora Moru (98) D .. 1 20
Eirol Flyiin. Ruth Roman. Raymond Burr
E San Francisco Story, The (80). . D. .121
.loel McCiea. Yvonne DeCarlo. S. Blarkmer
gil ©About Face (94) M..122
Cnrflon MaeRen. Eddie Bracken. V. Gibson
ig ©Carson City (87) SW..123
Randolph Scott. Lucille Norman, It, Mnssey
[5!l©3 for Bedroom C (74) C..124
(;inria Svv;!n-.on. .lames Warren. Fred Cl.irk
! Winning Teom, The (98) D . . 1 25
ttonalil Reagan. Doris Day. Frank Lovejoy
m ©She's Working Her Way
Through College (101) M..128
Virginia Mavo. Ronald Iteagan. Gene Nelson
©Story of Will Rogers, The (. .). .D. .
Will Rogers jr., Jane Wymiui, N. Beery jr.
.
FOREIGN
AUSTRALIA
FILMS
Bitter Springs (73). .
(Hell) . .Chilis Rafferty.
9-29-51
j
Tommy Trlnder
BRITAIN
African Fury (105) 2- 9-52
(UA).. Canada Lee, C. Carson. S. Poitler
Angel With the Trumpet (98). . 1-19-52
ISiiader) , Eileen Herlie. Basil Sidney
Bod Lord Byron, The (80) 5-17-52
(1I£(I) . . Deiuils Price, Jo.an Greenwood
Blackmailed (73)
9-29-51 ii
(B.ll)..Mal Zetlerllng. Dirk Bogarde
Bonnie Prince Charlie (98).... 2-16-52
(Snader) .. David Niven. Margaret Leighton
Cage of Gold (82) 2-16-J2
(Ellis) ,, .lean Simmons. David Farrar
Galloping Moior, The (82) 11-17-51
(Souvaine) . .Basil Radford. Jeanetic Scott
Her Ponelled Door (84) 9-29-S1
(Soiivaine) . -Piiyllis Calvert, Helen (Cherry
Hideout, The (67) 4-19-52
(Snader) -Howard Keel, V.'ilerie Ilobson
History of Mr. Polly, The (94). .12- l-Sli
(11(01.. John Mills. Sally Ann Howes, F. Currle
Kisengo, Man of Africa (90).. 3-29-52|
(lltO|.,Erle Porlman. Phyllis Calvert
Laughter in Paradise (97) 12-15-51
(Stratford) . .Alaslalr Sim. Fay Compton
Man in the Dinghy (83) 11-10-S1
(Snader)
. .Michael Wilding. Odile Versnls
Man on the Run (82) 4-26-51
(Stratford) .. Derek F.irr. .loan Hopkins
Mr. Lord Soys 'No!' (86) 3-15-1
(Souvaine) . .Stanley Ilolloway. K. Harrison
Murder in the Cathedral (140) 5-24-1
(Classic) Father Jolin Croser. Alex. Guagi
Murder Without Crime (76). 1-12-5.''
. . .
(Stratford) .. Dennis Price, .loan Dowling
No Plocc for Jennifer (90).... 9-15-5'
(Stratford) . .Leo Genn. Rosamund John
No Resting Place (80) 5-10-51
It*'
h^
(Cl.assic) . .Michael Cough. Eithne Diintie
'IkId
Penny-Whistle Blues (63) 3-15-9 [tell
m (
(Fltie Alts) . .Tommy Ramokgopa. II. Qnbel
Portrait of Clare (99) 2-16-i
tk !h!
(Stratford) . .Margaret Johnston. Richard Tol
Reluctant Widow, The (86).... 10- 6-5 CO
(Fine Arts).. Jean Kent. Guv Rolfe
Small Back Room, The (83) 2-16-S: iKiilH
(Sn;ider) . .David Farrar. Kathleen Byron
III!'))
Kllmi
Spider and the Fly, The (73). . . 4-26-*
(Bell) . .Guv Rolfe, Nadia Gray
I141 |[a
Third Time Lucky (87) 10-28-5 III hi
(IRO) . .GIvnis Johns. Dermot Walsh
Waterfront Women (74) 4-26-%
«(),
lihwjni
(Bell) .. Robert Newton. Kathleen H.-irrison
Wonder Boy (86) 1-19-S;
(Snader) . .Bohby Henrey. Robert Sbackleton
Wooden Horse, The (98) 9-29-5'
(Snader) . .Leo Genn. Anthony Steel
You Can't Beat the Irish (73). 6- 7-5SUiM
(Stratforil)
. .Jack Warner. Barbara Mullen ilillitlli
Young Scarfoce (80) 11 -24-S
(M.K.D.) . .Richard Attenborough, Carol Mars
FRANCE
Daughter of the Sands (74)... 3- 1-5
(Discina) . .Denise Cardi. Larbl Tounsl
Edword and Corolina (90).... S-24-!
(Commerrial) Daniel Celin. Anne Vernon
Mo Pomme (Just Me) (90).... 12- 1-5
(Discina) -Maurice Chevalier. S. De-smarets
Marie DuPort (90) 1- 5-
(Bellon-Foulke) - Jean Cabin, B. Brunoy
Passion for Life (85) 2-16-
(Brandon) . .Bernard Bller, Juliette Faber
Prize, The (83) 5-24.
(Cla.ssic) Boiirvil. Baccnnet. Puvaleix
Simple Cose of Money, A (82). .
3-29-5
(Piscina) . .Cabv Morlay, Jean Broeh.ird
The Big Day (75) 5-24-5'
(Fine Arts) Jacques Tatl. Guy Peeonible i
Under the Paris Sky (98) 6- 7-S;
(Piscina) . -Brigitte Auber, Jean Broehard
GERMANY
Eroica (89)
(Academy) . .Bwald Balser,
HUNGARY
Trial, The (76)
(Classic) . -Ernest Peutsel Gosta'
1- 5-!
Schocnauer
. . 3-29-1
Piessl
ITALY
Brief Rapture (90) 5-
(.lewel) . .Lois Maxwell. Amadi'o .Nazzari
Les Miserables (122) 3- 8-l|
(Lux) . .Valenlina Cortesa, Glno Cervl
Miracle in Milan (96) 1-1S
(Joseph Biirstvnl . .F. Gollsano, B. GrammjB
Miss Italy (91) 5-3
(Lux)..GIna Lollohrigida. Richard Ney
Never Take No for An Answer
(82) 5-1J,
(Souvaine) . -Vitlorio .Maniinta. Penis O'DW
Path of Hope, The (104) .11-24-1
(Lux). Raf Vallone. Elena Varzl. i.iro Bar
4-1«l
Ul«l|
Tomorrow Is Too Late (103). .
(Iliirstyn) . .Pier Angell, Viltorlo PeSIca j
fll
Under the Olive Tree (107). , .10- 91
Without (93)..
(Lux).. Raf Vallone. Lucia Bose
Women Names 9-15-
(Lopert) . .Valentlna Cortesa, Simone Simon]
SWEDEN
, ,
Miss Julie (90) 4-26-1
(Trans-Global) . .Anita Bjork. Ulf Palme
SPANISH
Young and the Damned, The
(80) 5-10.|
(Fine Arts) Roberto Cobo, Estela Inda.
ia
i«ii
:||,
lit*'
Itillli
C
».
:*
iSW
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.12-27-51
lO-ll-Sl
, 5-24-52
, , .
3-17-52
910
Short subjects, llsfed by company. In order of release. Running time followi title. First dote Is notional
release, second the dote ot review In BOXOFFICE. Symbol between dotes Is rollng trom 80X0FFICE
review. H Very Good. + Good. ± Foir. - Poor. — Very Poor, o Indicotcs color photography. 1)1JUilTi) lilJlJxii"
Columbia
Proil. No. Title Rel. O.ile Ratine Rev'd
I
4412
4421
4422
4423
4413
4414
4424
4425
4415
t
'
4416
ASSORTED COMEDIES
She Took .t Powiler (16) .
± 11-24
Trouble in Liws (16) ... 10.11-51 i 12- 1
The Ch.nmn Steps Out
(I61/2) 11-15-51 + 12- 8
Fraidy C.nt (16) 12-13-51 ± 1-5
A Fool .ind His Honey
(16) 2-14-52 -f 4-26
Haiipy-Go-Wacky (16).. 2- 7-52 ±3-1
Bootin' Tootin' Tenderfeet
(16) 2-14-52 + 4-26
Aim. Fire. Scoot (16).. 3-13-52 ± 5-10
Heeliie Gee-Gees (16'/j) 4-10-52 -f- 5- 3
A Blissful Blunder (I6I/2) 5-8-52
4426
)6.12-52 ....
The Gink at the Sink ( . .
CANDID MICROPHONE
(One-Reel Specials)
No. 1 (10).
I
4551 Subject
.
4552 Subject No. 2 (11). .
4553 Sub ect No. 3 (10) .
4554 Subject No. 4 (8'/j)
4555 Subject No. 5 (..).,
.10- 4-51 H 11-17
,12- 6-51 -± 12-22
2- 7-52 + 3- 1
4- 3-52 -)- 5-10
6- 5-52
CAVALCADE OF BROADWAY
4651 The Gay Nineties (10) .. 11-15-51
1951-52 SEASON
4651 Eddie Condons (10) .... 11-15-51 ± 12- S
4652 Bill Hardy's (91/2) 2-14-52 + 4-12
4653 Casa Seville (10) 4-24-52 -f- 6- 7
COLOR FAVORITES
(Tecluiicolor Reissues)
4602 Tlie Shoemaker and the
Elves (8) 10-18-51 -I
4603 Lucky Pias (7) 11- 8-51 -f
4604 Holiday Land (7) 12-13-51
4605 Snowtime (7)
1-17-52 +
4606 Bluebirds' Baby (7).
4607 Monkey Love (7) . .
4608 Babes at Sea (7) . . .
4609 Let's Go (S)
^ 4610 Crop Chasers (8) . . .
2-14-52 +
3-13-52 ±:
4-10-52 ±
5- 8-52 ±
6-12-52
COMEDY FAVORITES
(Reissues)
Il|k432 IVIidniDlit Blunders
(171 2) 11-22-51 ± 1-26
lAl433 0laf Lauohs Last (17) . +
2- 9
4434 High Blood Pleasure (19) 2-28-52 ± 3- 1
It M35S0 You Won't Squawk?
(16) 4-17-52 -f 5-31
1436 Groom and Bored (..).. 6-26-52
lOLLY FROLICS
(Technicolor)
1502 Wonder Gloves (7) 11-29-51
1503 The Oompahs (71/2) 1-24-52 12- 8
+ 11-10
1504 Rooty Toot Toot (8) . . . 3-27-52 ff 4-12
1505 Willie the Kid (7) 6-26-52 H 5-31
MR. MAGOO
701 Fuddy
(Technicolor)
Buddy Buddy (7). 10-18- 51 11-17 +
702 The Grizzly Golfer (7) . .12-20-51 ff 1- 5
703 Sloppy Jalopy (7) 2-21-52++ 3- 1
704 The Dog Snatchcr 5-29-52
(7) . .
SCREEN SNAPSHOTS
852 Hopalong in Hoppyland
(91/2) 10-18-51 -f 12-15
i3 Hollywood Goes Western
(9) 11-15-51 ± 1-26
[854 Hollywood on a Sunday
Afternoon (IOI/2) .. .12-20-51 -f 2-9
155 Memories of Famous Hollywood
Comedians (91/2) 1-24-52 + 4-12
556 Meet Mr. Rhythm, Frankie
i-Uj __ Laine (10) 3-20-52 -f 5-10
Hollywood's Mr. Movies
t-W (91 2) 4-17-52 -f 5-31
S58 Hollywood Night Life
(8I/2) 5-15-52
,$59 Hollywood on the Ball
! (91/2)
i-l
6-19-52
STOOGE COMEDIES
The Tooth Will Out (16) 10- 4-51 -f 11-24
Hula-La-La (16) 11- 1-51 ± 12-15
04 Pest Man Wins (16)... 12- 6-51 + 12-22
105 A Missed Fortune (I6I/2) 1- 3-52 ±2-9
06
07
52
Listen, Judge (17) 3- 6-52 + 4-12
Corny Casanovas (161/2) • 5- 1-52 ± 5-31
VARIETY FAVORITES
Dick Stabile and Orch.
(10) 10-25-51
Randy Brooks & Orch.
53
(11) 12-27-51 ±2-9
54 Kehoe's Marimba Band
(11) 2-28-52 ±3-1
WORLD OF SPORTS
H Flying Skis (9) 10-25-51 it 12- 1
33 Gymnastic Champions
(IQi/j) 11-29-51 -f 12- 8
)4 Bicycle Thrills (10) 12-27-51 -f 2- 9
35 Feminine Rhythm (10).. 2-21-52 ff 4-26
)6 Rasslin' Rogues (10)... 3-20-52 -t- 5- 3
)7 Wanna Bet? (10) 4-24-52 ± 5-31
SERIALS
10 Cartain Video 12-27-51 + 1- 5
15 Chapters
10 King of the Congo 4-10-52 + "I-IS
15 Chapters
Metro-Goldwyn-Mayer
Prod. No. Title Rel D.ite Rating Rev'd
CARTOONS
(Technicolor)
W-333 Nitwitly Kilty (7). .10- 8-51 ) 10 13
W- 334 Inside C.ickle Corners
(9) n-10-51 II 11-17
W-335 Droooy's Double Trouble
(7) 11-17-51 f U-24
W-338 Magical Maestro (7).. 2- 9-52 || 5-10
W-343 One Cabs Family (8). 51752
W-345 Rock-ABye Bear (7). 7-12-52 ....
FTTZPATRICK TRAVELTALKS
T-311 Glimpses of Argenlina
(8) 12- 1-51
I
2- 9
T-312 Ptcttiresgiie New Zealand
(8) 1-26-52 -) 2-23
Beautiful Brazil (8)... 2-29-52 2-23
j
T-313
T-314 Life in the Andes (8) 2-23-52 f- 412
T-315 Land of the Taj Mahal
(8) 3-22-52
T.3I6 Jasper National Park (9) 4-19-52
T-317 Seeing Ceylon (8) 5-17-52
T-318 Ancient India (9) 6- 7-52
GOLD MEDAL REPRINTS
(Tecluiicolor)
W-361 Puttin' On the Dog
(7) 10-20-51 -I 1013
W-362 Mouse Trouble (7) ... 12-18-51 |( 11-24
W-363 The Mouse Comes to
Dinner (8) 1-19-52 + 2-23
W-364 Dumbhounded (9) .... 3- 8-52 ....
W.365 Fraidy Cat (8) 5-10-52
W-366 Dog Trouble (8) 6-21-52
PETE SMITH SPECIALTIES
,
S-352 That's What You Think
(9)
10-13-51 ± 11-17
S-353 In Case You're Curious
(8) 11-17-51 + 11-24
S-355 Fishing Feats (10) 1- 9-52 ±2-9
S-356 Musiquiz (9) 2-16-52 -f 4-19
S-354 Reducing (8) 3-22-52 -f 4-12
S-357 Mealtime Magic (Si/j). 3-24-52
S-358 Gymnastic Rhythm (8) ....
TOM & JERRY CARTOONS
(Technicolor)
W-336 Cat-Napping (7) 12- 8-51 2-9
W-337The Flying Cat (7)... 1- 2-52 2-23
-f
+
W-339 The Duck Doctor (7) . . 2-16-52
W-340 The Two Mouseketeers
(7) 3-15-52 Ij 4-12
W.34I Smitten Kitten (8)... 4-12-52 + 4-26
W-342 Triplet Trouble (7).., 4.19-52
W-344 Little Runaway (7) . . . 6-14-52
Paramount
Prod. No. Title Rel. Date Rating Rev'd
CASPER CARTOONS
Bll-1 Casper Takes a Bow Wow
(7) 12- 7-51 -f 1-19
Bll-2 Deep Boo Sea (7) 2-15-52 -f 3-15
Bll-4 Ghost of the Town (7) 4-11-52 -f 5- 3
Bll-3 Spunky Skunky (7) 5-30-52 ft 6- 7
GRANTLAND RICE SPORTLIGHTS
Rll-l Allen's Animal Kingdom
(10) 10- 5-51 -f 10-20
Rll-2 Ridin' the Rails (10).. 11- 2-51 ++ 12- 1
Rll-3 Fresh Water Champs
(10) 11-16-51
Rll-4 Water Jockey Hi-Jinks
(10) 12- 7-51
Rll-5 Ski-Lark in the Rockies
(10) 12- 7-51 ± 12-22
Rll-6The Doo-Gondest Dog
(10) 1-18-52 ± 1-19
RU-7 Playmates of the Sea (9) 2-22-52 + 3-22
RllS They All Like Boats
(10) 3-21-52 ++5-3
Rll-9The Fronton Games (10) 5- 2-52 +6-7
KARTUNE
Xll-1 Vegetable Vaudeville
(7) 11- 9-51 -)- 11-24
Xll-2 Snooze Reel (7) 12-28-51
Xll-3 Off We Glow (7) 2-24-52 ± 3-15
Xll-4 Fun at the Fair (8).. 5- 9-52 ff 6- 7
NOVELTOONS
(Technicolor)
Pill Cat-Choo (7) 10-14-51 -f 10-20
Pll-2 Audrey the Rainmaker
(8) 10-26-51 -f 10-20
Pll-3Cat Tamale (7) 11- 9-51 -f 11-24
Pll-4 By Leaps and Hounds
(8) 12-14-51
Pll-5 Scout Fellow (8) 12-21-51 -f 12-22
Pll

.10-20-51
I
SHORTS_CHARI
7303 N.it Kino Colt .mil the Jot
Adams Orch (15) 1- 9-52
7304 Dick Stiibilt nod His Orch.
(15) 1-30.52
7305 Blut B.vron and His
O.clieitra (15) 312-52 (( 2-23
7306 Ail.1 Ltonard and Htr All
Girl Orch. (15) 5- 7-52
7307 Ptiti Prado and Orch
(15) 7- 2-52
7308 Dick Jurgens and Orch
(15) 8-27-52
TWO-REEL SPECIALS
7201 D.iiiQtr Undtr the Se.1
(161/2) 1210-51 !( 11-10
7202 Kniohis ot the Highway
(17) 6-18-52
TECHNICOLOR CARTUNES
(Rtis^iies)
6333 7ht Fox and Hit R.ibbit
(7) 10-15-51
1951-52 SEASON
7321 Loose Nut (7) 10-24-51 + 12- 8
7322 Abou Ben Boogie (7) .. .11-19-51 i 12- 8
7323 P.iiiiler and Pointer
(7) 12-12-51 H 12- 8
7324 B.ilhing Buddies (7) 1- 7-52 * 2-23
7325 Slipliotn King of Polaroo
(7) 2- 4-52 -t- 2-23
7326 CroA Ciazy (7) 3- 3-52 ± 4-26
;327 Reckless Driver (7) 3-31-52
7328 Poet .ind Peasant (7) 4-28-52
.
7329 Mousie Come Home (7). 5-26-52
7330 Fairwe.ilhcr Fiends (7). 6-23-52 ....
7331 Apple Andy (7) 7-21-52
7332 Wacky Weed (7) 8-18-52
7333 Musical Moments (7) .
9-15-52
.
VARIETY VIEWS
7341 Italian lileilude (9) .11- 5-51 ± 12- 8
7342 Brooklyn Goes Sonlh (9) 1-21-52
73J3S.iil Ho! (9) 2-25-52
7344 Rh)tlim on the Reef (9) 4-14-52
7145 A.mv's Finest. Tlie (9) . 616-52 -f 4-19
7346Villaiie Metropolis (9) 9-8-52
WOODY WOODPECKER CAHTUNES
(Technicolor)
6355 Redwood Sap (7) 10- 1-51 i 9-15
6356 Woody Woodpecker Polka
(7) 10-29-51 + 9-15
1951-52 SEASON
7351 Destination Meatball
(7) 12-24-51 + 11-10
7352 Born to Peck (7) 2-25-52 + 2-23
7353 Slaoe Hoax (7) 4-21-52 + 4-19
7354 Scalp Treatment (7) .. . 6-16-52
7355 Woodpecker in the Rough
(7) 8-11-52
7356 The Great Who-Dood-lt
(7) 10- 6-52
Warner Bros.
Prod. No. Title Rel. Dale Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8302 Lady in Red (7) 10-13-51
8303 Sniffles and Bookworm
(7) 11-10-51
8304 Goldilocks Ji>in' Bears
(7) 12- 1-51
Thee 1-12-52
8305 Of 1 Sing (7)
0306 From Hand to Mouse (7) 2- 9-52
8)07 Brave Little Bat (7)... 3-15-52
8308 Snow Time for Comedy
(7) 4-12-52
8309 Hush My Mouse (7)... 5-3-52
8310 Bahy Bottleneck (7) 5-14-52
BUGS BUNNY SPECIALS
(Technicolor)
8723 Ballot Box Bunny (7).. 10- 6-51 f| 11-24
8724 Big Top Bunny (7) 12- 1-51 ft 1-19
8725 Operation Rabbit (7) . . . 1-19-52
8726 Foxy by Proxy (7) 2-23-52
8727 14 Carrot Rabbits (7).. 3-15-52
ff
H
4-19
4-26
8728 Water. Water Every Hare
(7) 4-19-52
8729 The Hasty Hare (7) 6- 7-52
FEATURETTES
8102 A Laugh a Day (20) . .11-24-51 ff 1-19
8103 Wont Play (20) 12-29-51
8104 Gun to Gun (20) 3-22-52
8105 The Mankillers (..) 5-17-52
JOE McDOAKES COMEDIES
8402 So You Want to Be a
Plumber (10) 11-10-51 ± 1-26
8403 So You Want to Get It
Wholesale (10) 1-12-52 + 4-19
8404 So You Want to Enjoy
Life (10) 3-29-52
. 6-
8405 So You Want to Go to a
Convention
. .) . . ( .
7-52 ....
MELODY MASTERS BAND
8801 U.S. Army Band (10) . .10-13-51 -f 12- 1
8802 Jan Gntber and Orch.
(10) 11.17-51
8803 Richard Hiinber and Orch.
(9) 2- 9-52 ± 4-19
8804 Harry Owens' Royal
Hawiians (10) 4-12-52
8805 U.S. Navy Band (10) . . . 6-21-52
MERRIE MELODIES
(Color)
8703 A Bear for Punishment
(7) 10-20-51
8704 Sleeny Time Possum (7). 11- 3-51 + 1-19
8705 DrJoAlong Daffy (7) . .11-17-51 ff 1-19
8706 Tweet Tweet Tweety (7). 12-15-51 -f 5-17
8707 The Prize Pest (7) 12-22-51+ 5-17
8708 Who's Kitten Who (7).. 1- 5-52 ff 5-10
8709 Feed the Kilty (7) 2- 2-52 ff 5-10
8710 Gift Wrapped (7) 2-16-52 ft 5- 3
8711 Thumb Fun (7) 3- 1-52
8712 Little Beau Pepe (7)... 3-29-52
8713Kiddin' the Kitten (7).. 4- 5-52
8714 Liltic Red Rodent Hood
(7) S- 3-52
8715 Sock a Doodle Do (7).. 5-10-52
8716 Beep Peep (7) 5-24-52
8717 Ain't Sht Tweel (7) 6-21-52
8718 The Turn-Tale Wolf (7) . 6-28-52
SPORTS PARADE
8501 Art
(Technicolor)
of Archery (10) ...10- 6-51 ± 10-20
8502 Cowboy's Holiday (10) .11- 3-51 it 12- 1
8503 Every Dog Has His Day
(10) 12-22-51 -t-
5-17
8504 Dutch Treat in Snorts (9) 2- 2-52 -1 4-26
8505 Emperor's Horses (10) . . 3- 1-52 ft 5-17
8506 Glamour in Tennis (10) 4- 5-52
8507 Switzerland Sportland
(10) 5-10-52
8508 Ccntenni.il Snorts (..),. 6.28-52 ....
TECHNICOLOR SPECIALS
8002 Ride. Cowboy. Ride (20) .10-27-51 -t-
11-17
8003 Lincoln in the White
House (20) 12- 8-51 ft 1-19
8004 Land of the Trembling
Earth (18) 1-26-52 ft 5-10
8005 Land of Everyday Miracles
(16) 3- 8-52 ft 5-17
The Seeiinj 4-26-52
8006 Eye (20) . . .
8007 No Pels Allowed (..).. 5-31-52
VITAPHONE NOVELTIES
8601 To Bee or Not to Bee
(10) 9-15-51 ± 11-10
8602 Lighter Than Air (10) .
+ 5-10
8603 Slop! Look and Lauoh
(10) 10-20-51 -f 11-24
8604 Songs of All Nations (10) 2-16-52
8605 Animals Have All the Fun
(10) 4-19-52
8606 Orange Blossoms for Violet
(..) 5-24-52
MISCELLANEOUS
Prod. No. Title Rel. Date Rating Rev'd
Lippert
5115 Return of Gilbert and
Sullivan (35) 5-16-52
Monogram
LITTLE RASCALS
. 1- 6-52
(Reissues)
5134 Male and Female (11) .
.11-11-51
5135 Hide and Shriek (11) . .11-25-51
5136 Roamin' Holiday (11) .. 12- 9-51
5168 Shiver My Timbers (20). 12- 9-51
5169S|)anky (20) 12-23-51
5137 Franlino Youth (11) 12-23-51
5261 Second Childhood (19) .
5230 Pioskin Palooka (11)... 1- 6-52
5262 Shrimps for a Day (20) 1-20-52
5231 Three Men in a Tub (11) 1-20-52
5263 Fish Hooky (20) 2- 3-52
5232 Came the Brawn 2- 3-52
(11) . .
5264 Sprucin' Up (20) 2-17-52
5233 Feed 'Em and Weep (11) 2-17-52
Republic
SERIALS
5182 Pirates' Harbor 9-26-51
15 Chapters
8153 Ratlar Men From the
Moon 1- 9-52
12 Chapters
5184 Nyoka and the Tigermen
(reissue) 15 Chapters.. 4- 8-52
THIS WORLD OF OURS
(Trucolor)
5086 Switzerland (9) 9- 1-51
5087 Italy (9) 11- 1-51
5088 Eoypt (9) 12-15-51
5089 Puerto Rico (9) 2-15-52
5090 Chile (9) 3- 1-52
5185 Isiael (10) 4-15-52
Independents
Pacific 2-31 (10) Pathe Cin -f 11-10
Latuko (50) American Museum
of Natural History + 1-26
Gambling (21) British Inf. Svc + 3-15
Sudan Dispute (20) British Inf. S»c... -j- 3-15
Jamaica Problem (20) British Inf. Svc. ft 3-15
The Future of 1.000.000 Africans
(20) British Inf. Svc -f 3-22
Out of True (38) British Inf. Svc ff 3-22
Scotland Yard (20) British Inf. Svc... + 3-22
West of England (10) British Inf. Svc. + 3-22
Triptych (14) Lux Films ft 3-«2
David (40) Mayer-Kingslcy.: -f 3-22
Uncommon Clay (20) Thomas Craven., -f- 3-22
FDR— Hyde Park (16) Pictorial
Films + 5-10
Little League Baseball (20) Emt^son
Yorkc + 5-17
Atoms at Work (10) British Inf. Svc...+ 6- 7
The Riddle of Japan (21)
British Inf. Svc + 6-7
Fantasy on London Life (9) Fine
Arts ff 6-7
City That Lives (15) Hoffberg + 6-7
SHORTS REVIEWS
Crop Chasers
Columbia (Color Favorite) 8 Mins.
Good. When crows bedevil a farmer's
crop, he hires a couple of animated
scarecrows whose lives ore
made miserable by the birds as
they continue to devastate Ihe fields.
Finally, a baby crow is rescued
from a well by the scarecrows and
its parents and friends in gratitude
return every vegetable they have
stolen. Well drawn and ingenious.
The Gink at the Sink
Col. (All-Star Comedy) IB'A Mins.
Good. Hugh Herbert can't get a
defense job because he can't produce
a birth certificate, so his impatient
wife gets a job and turns him
into cook and bottle washer. Results,
naturally, ore disastrous, with
Ihe plumbing going haywire, the
wash ruined and the dishes wrecked.
The best scene is where Hugh tries
to learn how to bake a cake by listening
to physical culture program
on the radio.
Candid Mike
Columbia (No. 5 in Series 4)11 mins.
Fair. Allen Punt, the man with the
hidden camera, poses as a counter-
a health food shop, salesman
man in
of electric trains and clerk in a tobacco
shop. The first sequence deals
with a querulous, sick woman and
isn't funny and the second has bits
of humor. The third is by far the
best, with goofy conversation between
Funt and a man trying to return
a cracked pipe.
Water Birds
RKO (True-Lile Adventure) 30 Mins.
Very good. As his fifth celluloid
venture into the realm of nature's
flora and fauna wonders, Walt Disney
employed 16 naturalist-cameramen
to compile an authentic, educational
and at the same time entertaining
photographic record of the
coastal birds whose habitats range
from Florida and the Gulf of Mexico
to Laborador and the Pacific. The
offering maintains the high level of
excellence established by predecessors
in the series and should add
prestige, as well as drawing power,
to any program. Filmed in cooperation
with the National Audubon Society
and the Denver Museum of
Natural History, it has been deftly
tailored for acceptance by adults and
juveniles alike, and has the additional
asset of handsome Technicolor
photography. Ben Shorpsteen directed.
Among the birds pictured in
their natural habitat are: the gannets
on Bonaventure Island, the
terns, the pelicans, the wook ducks,
snovry egrets, blue herons, the water
ouzel, the flamingos and the blackfooted
albatross. The swift power
dives into the water made by the
pelican ore both amazing and exciting.
Poet and Peasant
U-I (Technicolor Cartune) 7 Mins.
Good. An amusing cartoon with
the famous overture for a musical
background. Andy Panda is conducting
the Hollywood Washboard
orchestra, a series of mprovised and
regular instruments played by the
farm people. Despite all the interruptions
of the animals fighting
among themselves and the hepcats,J
attempting to change the tune, ha
finally finishes.
|
Tropical Mountain Island
1
U-I (Earth and Its Peoples) 21 Minsj
Very good. Produced by Louis Dej
Rochemont Associates, these twoj
reefers ore both entertaining anc|
informative—the best of their kindji
This deals with the tropical isle q|
Java with a rich volcanic soil and (I
year-round growing season. Rcailjl
roads connect the inland farms witljl
the seaport cities and the trains
loaded with tea, sisal, cacao, kapold
rice latex and other products foi
export. There are many excellerj)
shots of the people at work and thjf
activity during the work day.
Animals Have All the Fun
WB (Vitaphone Novelties) 10 Minil
Good. An engaging and laugt]
provoking novelty short dealing wr
animals, a subject that always
peals to most humans. Some of
scenes are quaint, other humorou'
The audience sees little bears frol
icking in the zoo, birds in thel
cages and those show-offs, tlj|
monkeys, performing for their pi
lie. The animals also talk—via soi
voice dubbing.
14 Carrot Rabbit
WB (Bugs Bunny Special) 7 Mini
Good. An amusing Technicol
short starring that popular cartod
character, Bugs Bunny. This time tl
rabbit has the knack of reacting vi
lently to buried gold and he ge
the loud-mouthed claim jump

Opinions on Current Productions; Exploitips
fSilTUJlP
JlPVJPMJi;
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
Ivanhoe
F•*•
t^";'"'""'""'^
(Technicolor)
MGM ( ) 106 Minutes Rol. Aug. 29. '52
Star-studded, magniiicontly produced in actual British locations
and superbly photographed in Technicolor, this picturization
of the Sir Walter Scott novel is primarily a stirring
spectacle. The older patrons, including the millions who read
the classic in their youth, will find it exciting fare, and the
strong name cast will draw the younger fans. The combination
should make it a boxoffice winner generally. It is ideally
suited to school promotion. The storming of the Norman castle
by hundreds of Saxon bowmen is an intensely realistic and
thrilling high spot and the savage battle between Ivanhoe
and a Norman knight makes a spine-tingling climax. Robert
Taylor is a handsome and upstanding Ivanhoe and the reliable
Finlay Currie and Felix Aylmer contribute sterling
character portrayals as they did in "Quo Vadis." Joan Fontaine
and Elizabeth Taylor add beauty and romance. Richard
Thorpe directed.
Robert Taylor, Elizabeth Taylor, Joan Fontaine, George Sanders,
Emlyn Williams, Finlay Currie, Robert Douglas.
Buuf)
Kred
.irtn.
Jra n
1»ll.
TT Orjm.i
The World in His Arms •'•
(Tethnieiil-^
Univ.-Int'l (227) 104 Minute* Rel. Aug. '52
Hare indeed will be the ahowman who
with the world in his cash drawer after h'
robust, exciting, lighlning-r'^i'''* h, niv
ver.sion ol the Rex Beach nov
such booking the magnetic :
ture's just due because of cast, I'echnicoior pnotograpny and
literary genesis. The picture has plenty lor evfcry type of
celluloid appeiite: Swashbuckling, red-corpuscled action
'.
those who desire movement in their movies; a torrid romnr
lor those ol gentler tastes; top-bracket entries lo
shop lor names; and, lor everyone, scop

. . And
. . And
. . The
. . With
. . And
. . And
. .
. .
. . Three
. . Loyalty
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
^1
THE STORY:
"The World in His Arms" (U-I)
Gregory Peck, a seal-poacher in Russian Alaskan waters,
..::ves in San Francisco in 1850 and meets Ann Blyth, a
Russian countess fleeing an unwelcome marriage to a prince.
Posing as a servant, Ann persuades Peck to take her party
to Sitka, they fall in love, but the pursuing prince kidnaps
Ann and her retinue and takes them aboard an imperial
gunboat. Disillusioned when he learns her real identity, Peck
goes on a bender and wagtrs his rival, Anthony Quinn, he
can beat the latter to the Pribilof islands. The prince's gunboat
captures both crews and takes them to Sitka to be
hanged. Ann bargains with the prince— if they are set free,
she will marry him. He agrees, but Quinn and Peck, joining
forces, raid the palace Peck kill.s the prince and Ann is
rescued.
CATCHLINES:
A Whole New World of Adventure Sweeps the Screen .
Vivid. Vibrant, Pulse-Tingling . Story ol Red-Blooded
Men Who Thrive on Danger . a Beautiful Woman Who
Risked All lor Love
6-51
3-51
^°\i
THE STORY:
"Ivanhoe" (MGM)
In the year 1200, following the Crusades, Ivanhoe (Robert
Taylor) learns where Richard the Lion-Hearted is held captive
and he returns to England to raise the ransom money
for his deliverance. Although Ivanhoe's father has not forgiven
his son for riding to the Crusades, Rowena (Joan Fontaine)
still loves him and tries to effect a reconciliation.
Ivanhoe stops George Sanders, a Norman knight, from robbing
Felix Aylmer, a wealthy Jew, and the latter's daughter,
Elizabeth Taylor, offers him her jewels to buy armor to defeat
the Normans. After defeating Sanders at King John's tournament,
Ivanhoe is wounded but is healed by Miss Taylor.
Sanders seizes Ivanhoe and the others, but a band of loyal
Saxons storms the castle and rescues them. Miss Taylor,
however, is captured and tried for a witch. Ivanhoe offers to
fight Sanders to stop the girl's death sen.ence. He wins the
bout, the ransom for Richard is raised and Miss Taylor gives
up Ivanhoe to Miss Fontaine.
CATCHLINES:
The Age of Chivalry Springs to Life on the Screen ... Sir
Walter Scott's Immortal Classic in Flaming Technicolor.
THE STORY: "Francis Goes to West Point" (U-1)
THE STORY "Holiday ior Sinners" (MGM)
Donald O'Connor gets a job in on a!omic plant and his pal
Francis, the talking mule, tips him off that subversive agents
are going to blow it up. The plot is frustrated and Donald is
rewarded with an appointment to West Point. There he sets
a new record for dumbjohns, being rated last in a class ol
687. Francis, now official mascot of the football team, comes
to Donald's rescue by coaching him in his studies, and Donald
soars almost to the head of his class. Next Francis begins
counseling the football team to victories. To protect a
fellow cadet who is suspected of being secretly married, Donald
refuses to squeal and is expelled. When the commandant
learns the truth Donald is exonerated and he and Francis
return in time to help win the game against navy.
CATCHLINES:
It's Another Comedy Riot . . . About Francis, the Mule Who
Can Out-Talk and Out-Think Any. Human . Proves It
by Going Through West Point . Full Mule-itary Honors.
THE STORY: "Wagons West" (Mono)
En route to Joplin to lead a wagon train west. Rod Cameron
picks up young Michael Chapin, who is running away wilh
his dog because Frank Ferguson, organizer of the train, has
ordered the animal killed. Rod meets Michael's pretty sister,
Peggie Castle, and takes an immediate dislike to Ferguson
and his two braggart nephews. After the train starls, U.S.
marshals overtake it, looking for wagoners who have been
smuggling rifles to the Cheyennes. Rod discovers Ferguson
and his nephews have rifles hidden in one of the wagons.
The Indians, believing they are being cheated out of their
weapons, attack but are beaten off after Ferguson has been
killed by Indian arrows. Rod makes peace with the Cheyennes;
the wagon train, given safe passage, proceeds, with
Peggie at Rod's side.
CATCHLINES:
It's Man Against Man . Savage Redskins on the
Warpath ... In a Flaming Saga of Action and Adventure .
In the Rugged Days When a New Empire Was Being Built
Along the Frontier.
.-51
j5-51
'5-51
During New Orleans' Mardi Gras, each of three men whose
lives are intertwined faces a crisis. Gig Young, a doctor, must
choose between going to India on a research project or remaining
home to marry Janice Rule. Richard Anderson, a
Catholic priest, finds his faith shaken when denied permission
to open a clinic. Keenan Wynn, punch-drunk prizefighter,
comes to Young for help in collecting money owed
him by his crooked manager; Young tells his cousin, William
Campbell, an unscrupulous reporter, who tries for a fast
double-cross and finds Wynn, crazed and drunk, has murdered
his manager. The dead man's henchmen slay Campbell
and Wynn; Anderson, administering the last rites to the
dying Wynn, knows now his place is in the church, and
Young chooses Janice and his practice in favor of India,
CATCHLINES:
Amid the Color and Gaiety of New Orleans' Fabulous Mardi
Gras . Men and a Girl Are Put to a Compelling
Test ... Of Love and Friendship . and Faith.
THE STORY:
"Red Snow" (Col)
Keeping up the routine defense patrol of Little Diomede Island
(U.S.) under the suspiciously watchful eyes of one on Big
Diomede (U.S.S.R.), pilots try to be careful and urge the
Eskimo hunters to exercise the same caution. A black plane
has been noticed over Alaskan territory, signalling to someone
on the ground. Lieut. Phil Johnson (Guy Madison) is
ordered by a special investigator arriving from Washington
to step up his "milk run" flights to check on the black plane.
Three Eskimo troop members are sent quietly home as if on
furlough, but actually to seek information. Sgt. Koovuk (Ray
Mala) finds his people hungry because the good fishing is
all on the other side of Bering strait. After finding the traitor,
he begins moving his tribe to the base, and is saved from
enemy destruction by Lieut. Johnson in the C-47 landing
on the ice floes. Johnson is decorated and gets the nurse
wilh whom he has been romancing.
CATCHLINES:
Where Modern Airplanes Meet the Older Dog-Sleds in a
Food in Plenty on the Other Side
Land of Snow and Ice . . .
of the Strait—But None Who Fish There Return.
THE STORY: "Black Hills Ambush" (Rep)
THE STORY: "Montana Territory" (Col)
U. S. Marshal Rocky Lane rides to the aid of his old friend,
Eddy Waller, whose freight wagons are being held up. En
route Lane encounters Michael Hall, a sullen 16-year-old, who
turns out to be a member of the bandit gang. Hall is jailed,
but Rocky gets him out on probation, and under the kind
treatment of Rocky. Waller and the letter's niece, Leslye Banning,
the boy changes his attitude and decides to help Rocky
round up the crooks. Rocky poses as an outlaw and "steals"
one of Waller's wagons; hoping to ingratiate himself with the
bandits, but the leader of the gang, the town lawyer, unmasks
Rooky's plot, captures him and the boy, abducts Leslye and
tries for a getaway with a horde of stolen gold. Rocky
pursues and kills the lawyer and the gang is broken up.
Lon McCallister plays a young adventurer seeking his fortune
in the Montana gold rush. The story opens when he
watches a gang of cut-throats brutally murder an old miner
and his son. He himself escapes from them and runs to town
to report it to the sheriff, who is himself the cold-blooded
leader of the hijacking mob. Sheriff Plummer, who was a
historical character, completely fools the boy, who comes to
idolize him. Thinking the crooked sheriff is trying to help the
young territory, the boy becomes his deputy. The keeper of
a stagecoach relay station and his daughter, with whom Lon
has fallen in love, try to warn him and it costs the old man
his life. The honest citizens form a vigilante committee but
it is not until the very end that the innocent youth sees the
CATCHLINES:
Rocky Lane Rides Into the Black Hills ... On an Errand
of Danger and Desperate Adventure . His Six-Guns
Blast a Blazing Path ... As He Smashes a Gang of Gold-
Stealing Outlaws.
killer sheriff's true colors and works with the citizens.
CATCHLINES:
The Wild West Was Tamed by the Bravery of a Boy ... A
Girl
Ways
Fought Single-Handed to
of Evil . . . Vigilantes Ride
Make Her Man Turn From the
Again Against Gold-Raiders.

i
1 'Wanted:
;
!
Wanted:
;
'
,
!c,
'
mir_
j
illablt .August 15. Boxofflce, 4758 .
'
Co
I
"° "•^°' ""^ "^"^ "P^" ''°"'
rfSrwr HATF M
'"•^°'"
.
'»' P"" /.c sq ft
me iKrsonal properly Included. $4,250 down
SVrlte us for details. Ttieatre Bxchange Co. 201
Fine Arts Build ing, Portland, Ore.
One of Portland, Ort.'s, larger neighborhood
theatres. Equipment and lease for ten years.
option for len more. $15,000 down. Theatre
Exchange, 201 Fine Aria Building, Portland, Ore.
Accident death partner. 403 seals, popuUlloo
2.000. nearl^t comiietltlon 15 miles, sell all or
Tj Interest with complete management. $19,000
(or all. % cisli If desired. Can purchase building
at 25':e le-s thin appraisal or long lease. Wrile,
wiie or phone. B. J. Curry. Elkion, Ky.. for
appointment.
&I. Petersburg. Fb. : Downtown, 850 aetlj.
Will sell theatre or lease on percentage. Flrjt
run. John Gi.looly. owner. 128-17 Avenue Norttl.
310-seat theatre. Ideal family situation. No
business decline since television. Complete, including
building, real estate. $18,500. .No shoppers
please. A. W. Soulhwlck. 3411 Delaware,
Stockton, Calif.
For salt: One or Iwo year-round theatre* In
Vermont Boxofflce. 4760.
Florida small town. 400 teat. 6-rooiB apart*
ment two rental. $20,000. terms. Owner like to
go north. Rltz Theatre. Bowling Orttn.
SIGNS
Easy Way to PainI Signs. Use letter paiierns.
\vold slu|i|:y work and wasted time. No experi-
-'iire needed for exipert work. Write for free saa|.
Jle-. John llahn. B l:!21'. Cenlral Ave.. Chicago
51. III.
THEATRICAL PRINTING
Window cards, programs, heralds. Photo-OITtet
'rliilUig I'ain Show Ptinling Co Calo. N. Y.
Monthly 2-color program ralendan— f.ist sertice—
mats furnished. Many satisfied nistonien.
Write for price and samples Wliyle's Printing
Service. Sauk Centre. Minn
CHECKING SERVICE
EMPLOYE DISHONESTY PROBLEMS' K.tn ,.
that doubt ... A pt'-iliif. ir .in.t .ii.t..x>
ful III nd checkii . -

^^/ra *^A44
^^^:fG£
WAIK EAST
^^E=^^
ON
Just one of hundreds of
editorial brovos boosting
WALK EAST ON BEACON
grosses, const to coast
w^
PLAY A THRILLER • ••