JUNE

Meet to touncfi the industry^ tax repeal campaign: L to R—Sam Pinonski, At L'lchtman, Truemon Rembusch. wtio compnti
COMPO'i three man qoverninq board and Col H A Cole and Pot MfGee eo rhoirmen nl the tm

HOW
rr
SEEING IS BELIEVING
^
PREDICTION!
When theatre men representing 10,000 houses
selected "IVANHOE" as the No. 1 attraction
at M-G-M's ''Seeing Is Beheving'' meeting, the
news spread hke wild-fire through the industry.
The trade press has unanimously acclaimed
"IVANHOE". The reviews predict a goldmine.
The good judgment of exhibitors and trade
press has been richly confirmed, as you will see
on the opposite page.
M-G-M presents Sir Walter Scott's Famed Novel "IVANHOE" • starring
•
ROBERT TAYLOR ELIZABETH TAYLOR JOAN FONTAINE
•
•
GEORGE SANDERS EMLYN WILLIAMS • Color by Technicolor
Screen Play by Noel Langley
• Adaptation by AEneas MacKenzie
Directed hy Richard Thorpe • Produced by Pandro S. Berman

7
WORLD PREMIERE
CONFIRMATION
'IVANHOE" has SMASHED A 23 -YEAR
RECORD in its London World Premiere and
that's BIG in any language anywhere! Money
talks whether it's
in yen, pounds or dollars.
While it was expected to be a natural draw
there, it takes a picture with big muscles to
SMASH A 23 -YEAR RECORD.
This is electrifying news for M-G-M, which
poured a fortune into "IVANHOE". It is added
reason for all exhibitors to attend one of the
92 Theatre Trade Shows. See for yourself the
stature, the thrill, the Technicolor beauty of this
Giant Film of our Generation.
More and more you'll
"NEVER A SHOW LIKE
hear this:
IVANHOE!"

I
OORIS DAY
///... AND AS
Tb
Wiiiiiifig
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FRANK LOVEJOY __
WITH ^"^ >
EV[ MILLER-JAMES MILLICAN- RUSTY TAMBLYN-HUGH SANDERS
GORDON JONES-FRANK FERGUSON- WALTER BALDWIN-DOROTHY ADAMS
SCREEN PLAv Bv TED SHERDEMAN AND SEELEG LESTER & MERWIN GERARD
PRODUCED BY BRYAN FOY DIRECTED BY LEWIS SEILtH
V,
fl fl B H5 ^^^ B ^^ n ^]^fl
^^ fl
WILL ROGERS,!..
as His Father
JANE WYMAN
'
as Mrs. Will Rogers
CARL BENTON REID -EVE MILLER • JAMES GLEASON-SIIM PICKENS-NOAH BEERY, ir.-MARY WICKES
STEVE BRODIE-PINKYTOMLIN *-[DDI[ CANIOR himIel. fTaFk TavLnd STANLEY ROBERTS
basedonTHE SATURDAY EVENING POST STORY ^ ,^ producedbv
"MmiiVn oiinTn
"UNCLE CLEM'S BOY" BY MRS. WILL ROGERS B:r.o,v:::« ROBERT ARTHUR IVlllHAtL UUKIk

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STARRINT.
VIRGINIA RONALD GENE
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PRODUCED BY
DeFORE • PHYLLIS THAXTER • PATRICE WYMORE
"""ROLAND WINTERS • RAYMOND GREENLEAf • EINGER CROWLEY
NORMAN BARTOLD • THE BLACKBURN TWINS ^^r,"«", PETER MILNE
WILLIAM JACOBS
d.... .BRUCE HUMBERSIONE
Musical Numbffs SHjfd and Directed by Le Roy Prim .
Muilcal Oirecllon by R«y Htlndorf
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MHERIE SCBEeM PLW SY JOHN
omeorto ev
BUILER
MONKS, If.
Owvt flA|) Production Numbta
SfiB*>d by Michj-I Kidd

door
7^ /W^ O^a. fJjUtr/;tdA^. .
the
opens
on
the
most
Oa/tOO. ..
exciting
personality
in
America
today
. . . most
publicized
. . . most
provocative
Don'+di Bother -to Knock:
Richard Wi'dmark
Marilyn Monroe
with Anne Bancroft • Donna Corcoran
Jeanne Cagney Lurene Tuttle
•
Produced by Directed by Screen Play by
JULIAN BLAUSTEIN • ROY BAKER • DANIEL TARADASH
Joi^K. J/uyyuy alO-fi. QA^o^-fSp..

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THE NATIONAL FILM WEEKLY
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J
"I :is Second Clas.s matter at I'osI
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I.
61
N E
2 8, 19 5 2
No. 9
A/0 MARGIN FOR ERROR
HK aiiixal at a |)oint of understanding
between libor and inana^einenl that the Iw.i
must work together it| oriler that holh niav keep
workinfi— is an acconiplishnienl attained li\
Nicholas M. Schenck, president of Loew's, Inc..
on his recent visit to Hollywood.
In accord with the industry's desire—and urgent
need—to effect economies that will he lielpfui
to every branch of this business. Hichard 1".
Walsh, international president of the lATSE, and
representatives of other rrafls pledged support
to the fullest.
Mr. Schenck pointed to the necessitv of cooperation
all up and down the line, including
creative artists— stars, directors and the liketo
reduce production costs through an increase
of efficiency. That may well apply in all other
branches of the
industry.
There has long been an awareness that some
of the stratospheric salaries paid to artists have
no place in the current state of the industry.
Vanity and the false value placed on so-called
prestige that was attached to what, in many instances,
was excessive compensation, have caused
the stubborn attitude that has been unbending.
But there is a growing realization that this sort
of thing is not in keeping with the limes. Adjustments
long since have been in order which,
it may be pointed out, w ill make little difference
to the net earnings of those in the top tax
brackets. But it will make a lot of difference
to all
in the industry who must depend on a good
product output at a reasonable cost.
It
must be readily seen that, if production costs
are lowered, the cost of the finished product to
exhibitors can be reduced. Thus, those theatres
suffering, not alone because jiatronage has been
lessened but because their costs have increased.
will have a better chance to make ends meet.
And it should not be overlooked that in the
survival of the greatest possible number of theatres,
playing to the largest possible numbers of
people, rests the future of this industrv as a
whole.
From that slenis the lhnuj;lil llial no sloiic
should be left iinlurned to hold theatre closings
in some quarters regarded as '"inevitable"— to the
very minimum. Whatever part of a closed theatre's
patronage may transfer to neighboring
houses, the rest represents a net loss to the
industry.
Once there was a wide margin for error—and
waste— in this business. .Now, and perhaps forever,
that margin has diminished to zero. Suecejis,
whether il be in |iroduc||on, distribution or
exhibilion. has to he the result of efficient and
accurate
of costs.
Theif
waste.
application of effort anfi. lertainh,
is no room for error: no room for
For the Industry's Own
Motion picture people have a well-earned reputation
cause.
for aiding every WDrthwhile humanitarian
As a whole and as individuals, showpeopl.-
have open hearts and purses, ever read\ to help
a fellow being, whether he be a part of the industry
or not. After decades of giving attenlinn
to the needs of others, the industry recentlv
began looking into the needs of its own and. as
a result, it look the W ill Hogers .VIeni.irial h.ispital
at Saranac under its wing.
This institution, dedicated to aid men and
women in all branches of show business, has extended
ihe scope of its service for those afflicted
with tuberculosis. A wonderful work has been
done. Not only has the |.h\sical properl) been
improved, with a fine laboratory and modern
equipment added to aid in research and cure,
but in returning to normal living an increasing
percentage of patients.
We were among those privileged this past
week to visit the hospital and to see first hand
what a fine institution il is. While, primarih
it is serving the industry's own people, il is con
tributing substantially to the over-all effort I.,
effect rapid and certain cure of this dread
disease. We felt a great pride that ihis in(lu.str\
has such fine men as A. Montague. R. J.
O'Donnell. Richard Walsh. Max Cohen. .Sj
Fabian. Herman Robbins. Charles E. L-wis.
IIarr\ Brandt, among others who have given
un.stintingly of their time to make the Will
Rogers hospital one of the fine.st of its kind in
the country.
The indu.slry has done a superb job in render
ing humanitarian service for jx-ople in all walk>
of life. But here is a job a mut h-needed onethat
it is doing and must continue to do for
ilself. This deserves the fullest possible support
that every industry member ran give, so thai
the Vi ill Rogers hospital t an be maintained at a
top level of efficiency and progress and. at the
same time, continue to make its people proud
that they are doing .so much for their own.
O.^

TRIAL PERIOD NOW CONSIDERED
FOR COMING ARBITRATION PLAN
Present Idea Is to Impose
18-Month Limit Followed
By Necessary Revisions
NEW YORK—Delegates drawing up an
arbitration plan are considering the inclusion
in it of a clause providing for an
18-month trial period in the belief that experience
in operation will show that changes
and modifications will be necessary. Several
of the delegates take the position that
the subject is so complex that it would be
foolish to believe that an absolutely perfect
plan can be set up at this time.
Consent of the Department of Justice and
of the court would have to be obtained because
any arbitration plan to be legal and
effective would have to be included in the
consent decree. That would call for revision
of the decrees through court action.
IN OPERATION THIS YEAR
The idea at present is to get a plan in operation
before the end of the year, and it is
thought that if it includes a specified trial
period, the Department of Justice and then
the statutory court would be much more
likely to approve it. Both the government
agency and the court have fresh memories of
industry pleas for modifications in the antitrust
decrees, and they would not be impressed
if any plan presented to them was represented
as being the final word in arbitration.
The idea of a trial period will probably be
presented formally at the next full-dress industry
conference. It is not likely to come up
when the committee of ten, named before
the conference adjournment June 18, begins
a series of meetings Monday (30) preparatory
to calling a conference. The committee will
have its hands full of the job of drafting into
exact language the arbitrable subjects so far
agreed on. That work was done originally
by a rules committee headed by Herman M.
Levy, general counsel of Theatre Owners of
America, but when its draft was presented
to the conference, some delegates went in for
a lot of crossing of "T's" and dotting of "I's."
DELAY RELEASE TO PRESS
Just how far the conference got in its revisions
of the Levy committee draft has been
supposed to be a secret. Some members of
the committee had favored providing the
tradepress with copies of the original draft
so that the whole industry would know exactly
what was in the works, but opposition
to this idea was stiff enough to lull it. In
the light of subsequent events, with the delegates
going over it word by word and holding
diverse views on shadmgs of expression, publication
of the draft probably would have
contributed little. Anyway, it was known to
be limited to subjects agreed on by all as
arbitrable, such as runs, clearances, contract
violations, forcing and various phases of competitive
bidding.
Putting further drafting work into the
hands of a committee of ten came about at
the full-dress conference for two reasons. One
was that previous delegate commitments, such
12 Theatres Report SRO
For Robinson-Maxim Fight
New York—Business on the exclusive
theatre telecast of the Sugar Ray Robinson-Joey
Maxim fight Wednesday (25)
in the 38 theatres which carried the bout
varied from 12 sellouts in nine cities to
mild boxoffice In several of the theatres.
In almost every situation, there was a
substantial boost in admissions over the
regular scale. Top price was $3.60 in Chicago,
where the only scalping was reported.
Scalpers sold a small number of
tickets on the sidewalk.
Sellouts were reported at the Pilgrim,
Boston; Stanley, Philadelphia; St. James,
Asbury Park; Stanley, Camden; Palms-
State and Michigan, Detroit; TivoH, Marbro
and Uptown, Chicago; Lincoln, Washington,
D. C; Radio City, Minneapolis,
and Paramount, St. Paul.
The standing room only business in
three theatres in Chicago and two in
Detroit showed that top theatre TV programming
can attract capacity audiences
in more than a single theatre in a city.
The Grand Theatre in Albany, a 1,525-
seat house charging $2.98, reported satisfactory
business. In Omaha, 2,000 persons
paid $2.40 each at the Orpheum Theatre.
The house was two-thirds full. Reception
was good, there were many women
in the audience and the fight did not
seem to interfere with business at other
theatres. The State Theatre, opening
with "Red Mountain," had a turnaway
crowd.
In the nation's capital, Loew's Capitol
sold 2,500 seats, Keith's 1,600 and the Lincoln
all of its 1,568 seats.
as a tour of the Will Rogers Memorial hospital
at Saranac Lake the end of the week,
made a continuation of the conference impossible.
Another reason was the belief that more
progress could be made through the operations
of a smaller group, which would strive
to meet viewpoints expressed at the conference
and supply a new draft less susceptible
to revision.
Arbitration has traveled such a rocky road
in the past that it has been only natural for
some industryites to assume that the slow
progress made by the conference in revising
the draft was because of disagreement, probably
dramatic, over what should come within
the scope of arbitration. Certain organizations
have been singled out as probably interposing
roadblocks. The opposite is true.
As said above, only arbitrable subjects have
been seriously considered to date, and the
only hitch has been one of legal language
with some delegates favoring a simply worded
plan easily understandable by laymen while
others Insisted on exact and legal verbiage.
The possible inclusion of arbitration of film
rentals, favored by National Allied, isn't in
the picture right now, but it may come up
in the future because AlUed officers have
been instructed by their board to urge it.
Also, methods of setting up arbitration
boards throughout the country and the selection
of personnel and financing are still
to be decided. But progress to date, while
•slow, is considered not the outgrowth of dispute
but rather of reasonable differences of
opinions in technical phraseology that can
and will be resolved.
SCHEDULED FOR APPROVAL
When the conference reaches agreement
on the essentials of the plan, it will be
sent to the board of directors of the member
exhibitor organizations for approval. It would
then go to the Department of Justice with
the request that it be presented to the statutory
court for inclusion in the consent decrees
for the trial period.
At the present time there is talk among
the delegates about setting a period after
court approval for setting up operatintj machinery.
The rules committee has suggested
a period of two months, but other delegates
have said it is too short a time and that a
three-month period would be more practical.
14,900 Film Industry Firms
End of 1951 3rd Quarter
WASHINGTON—Total number of firms in
the motion picture industry at the end of
the third quarter of 19.51 was 14,900, according
to the Department of Commerce on Wednesday
(25). This was sUghtly under the 15,000
firms reported in the three previous quarters
and the 15,100 firms in the third quarter of
1950.
There were 900 firms in the industry that
went out of business in 1951, and the same
number of firms were transferred to new
owners during that year. The figure for those
going out of business was the same as for
1950, but 1,400 firms were transferred in that
year.
A total of 800 new motion picture industry
firms came mto being in 1951, compared
to 1,500 during the previous year.
Film Theatres Are Exempt
From Wage Controls
WASHINGTON—The House on Wednesday
(25) adopted an amendment to the Defense
Production Act which specifically
exempts from wage controls film theatres,
radio and television stations, magazines and
newspapers, and presumably film studios.
The amendment was introduced by Rep.
Paul C. Jones (D., Mo.), who pointed out that
these industries are already exempt from
price controls and therefore should be free of
wage controls also. The confusion about film
studios was caused by loose wording of the
amendment, but Jones said he thought the
studios were covered.
8
BOXOFFICE June 28, 1952

PUBLIC GETS ITS FIRST LOOK
AT EIDOPHOR BIG-SCREEN TV
High Enthusiasm Shown
For Image Clarity,
Color Perfection
NEW YORK—Twentieth Century-Pox began
a series of public demonstrations of the
Eidophor system of large-screen color television
at the home office Wednesday i25) that
stirred the enthusiasm of tlie first audiences.
It was a demonstration, too. of what remarkable
progress has been made with the
apparatus since the first private .showing to
the company's stockholders May 20.
PROGRAM LASTS 24
MINUTES
The program was a 24-minute presentation
with singers, dancers, a short boxing bout and
a dramatic sketch. The color was excellent:
the clarity of the pictures almost on a par
with standard films. Closeups and medium
shots gave the entire audience a feeling of
being in the front rows. Several numbers drew
enthusiastic applause and there also was applause
at the finish. The scanning was so
fine that the audience forgot at times that
it was watching television rather than film.
Kyle MacDonald acted as hostess and she
also sang several numbers. Beatrice Kraft
headed a trio of Oriental dancers; J. Marshall,
magician, introduced an act with
folding papers: Mary Ray and Naldi, ballroon
dancers, demonstrated their skill; three operatic
singers introduced arias from "Faust;"
the two boxers were not identified, and a
dramatic sketch was put on by Anthony Ross
and Joan Chandler.
The purpose of the varied program with
colorful backgrounds and costumes was to
show what could be done in presenting the
equivalent of a variety of entertainment in
connection with a film program.
A stereoscopic effect was noticeable, making
the pictures far superior to black and white
programs.
EMPHASIS PLACED ON COLOR
After the showing Skouras said the demonstration
had been put together for the
purpose of emphasizing the color transmission
capabilities of the sy..tem and was not
Intended to show what the company believes
theatre programming should be.
The program originated in and was transmitted
from the sound stages of the Movietone
News Studios, West 54th St. and 10th
Ave., a block south of the 20th-Fox home
office.
"The motion picture will always be the
basic entertainment of the program," Skouras
said, "but in addition through large screen
live television, theatres will be able to offer
to the public shows all in color, including big
Broadway productions, famous orchestras,
musical comedies, well known concert artists
and entertainers.
"Theatre audiences will see these shows no
matter where they are produced. Entertainment
now available only to a privileged few
will be made available through Eidophor for
(Continued on page 10)
This is thr Ki(l(ii>lii)r ('(|iiii>iiii'ii( pi.K imI un display this week in New York. (1) Kidophor;
(2) projection light beam hood; (31 color wheel; (4| auxiliary !iervices, such as
vacuum pump, thermostat, and system for cooling; (5) projection lamp; (6) trlevision
receiver circuits.
Facts About the Swiss TV System
It can be fitted into almost any normal
projection booth. In fact, it looks like a
regular projector. It operates with an
arc lamp. The power source is the same
as for film projectors, the picture throw
is the same as regular projectors. It can
be used in any sized theatre or in a
drive-in.
Eidophor is a Greek word meaning
"image-bearer." The apparatus has been
in process of development for 12 years.
The principle was ditcovered by Dr. Fritz
Fischer who died in 1947. Dr. Hugo Thei-
Spyros Skouras (R), president of 20th-
Fox, ajid Earl Sponable, research director,
viewing the apparatus at the demonstrations
this week.
mann then carried on the work in the
Federal Institute of Technology in Switzerland
with Dr. Edgar Gretner of
Zurich.
• • •
The photographic images are created on
a thin layer of liquid (about the consistency
of honey) which is placed on a
slowly rotating mirror surface in a position
optically equivalent to the po.-ition
of film in an ordinary projector. The
succession of images on the thin layer of
liquid is produced by means of electrons
deposited on the surface of the liquid:
these electric charges are proportional to.
and controlled by, the television (picture*
signal, in much the same manner that a
television signal is u.sed to produce an
image on a televLsion picture tube. The
liquid takes on surface irregularities and
thus a picture appears like a relief image
in hardened gelatin used in some photographic
processes after the silver image
has been bleached away. By means of
auxiliary lenses and properly arranged
mirrors the instantaneous picture on the
liquid is projected to the screen.
In the Eidophor system the light from
the arc passes through auxiUary lenses to
a plane mirror arranged in parallel bars
and set at about 45 degrees to the light
beam direction, which reflect half the
light downward. (Half.becau.se the widths
of the mirror bars and the spaces l>etween
them are sul)stantially equal.) So
half the light is lott. just as half the light
is lost by the shutter blades in the
standard motion picture projector. The
light that travels downward strikes the
Eidophor liquid film, and the reflecting
mirror surface on which the film Is
carried.
BOXOFFICE ;: June 28, 1952

Statutory Court Will Hear
Joint Officers Complaint
Refuses to dismiss Department of Justice
application to amend "Little Three" consent
decree to bar Robert Benjamin, Arthur Krim
and Louis Philips from representing more
than one firm.
Charles Skouras in New York
For Talks on Divorcement
President of National Theatres arrives from
Los Angeles June 23 for conferences on problems
arising from the 20th Century-Fox divorcement,
due to become effective June 28.
*
Providence Theatre Trust
Complaint Thrown Out
Metropolitan's antitrust action seeking triple
damages of $8,500,000 from majors not simple
and concise, court rules: judge leaves way
open to file new complaint.
*
Bell System Adds 10 Cities
To TV Network by July 7
Political convention coverage assured
Miami, New Orleans, Dallas, Port Worth,
Houston, San Antonio, Oklahoma City, Tulsa,
Phoenix, Seattle; total of 107 stations in 65
cities.
Paramount Heads Conferring
On Color TV Development
-tc
Richard Hodgson, in charge of Chromatic
tube production, called in from west coast by
Paul Raibourn after National Production Authority
eases controls over experimental manufacture.
*
British Producers Reject
Plan to Cut Eady Levy
Proposal by Cinematograph Exhibitors
Ass'n that the tax be reduced from three
farthings to one farthing is turned down by
the producers' association in Britain.
Movietone News, United Press
Unite on Big Conventions
Agree on joint coverage of political meetings,
with combined staff of 70 men to service
30 TV stations with film and news reports
on sessions.
Richard DeRochemont Joins
Transfilm as a Producer
Former executive head of March of Time
will take with him business accounts and will
make films both for commercial and television
use.
CBS Gets College Football
Program for Exclusive Use
-•<
One major game on each of 12 dates and
series of smaller games to give other colleges
a break will be included in the National Collegiate
Athletic Ass'n roundup.
Eidophor Debut
(Continued from page 9)
theatre patrons in large and small communities
throughout America.
"A new era of prosperity for the motion
picture industry has now come to us."
The equipment is now being perfected. It
is designed to receive either black and white
or color and can be made to receive any type
of television signal now in use or to be used
in the foreseeable future, Skouras said.
From the earliest days of motion picture
theatres, Skouras pointed out, films have been
supplemented by live attractions of various
kinds, beginning with the piano player in the
nickelodeon. Attractions have taken the form
of stage shows, personal appearances, vaudeville
and other forms of supplementary entertainment.
He also predicted that Eidophor would help
to eliminate the double feature problem.
"As now planned," Skouras continued,
"Eidophor will be launched with a show built
6 ELECTRON GUN AND
DEFLECTION SYSTEM.
7. SPHERICAL MIRROR WITH
THIN LAYER OF EIOOPHOR LIQUID.
B. ELECTRON BOMBARDED LIQUID AREA
THAT MODULATES LIGHT BEAM.
9, KNIFE EDGE DETERMINING
THICKNESS OF LIQUID LAYER
10 PROJECTION LENS.
II. DIRECTING MIRROR
13. THEATRE SCREEN.
up for telecast in the same manner as stage
shows are presented at the Music Hall or
at the Roxy. Just as these shows are played
in the theatre three or four times a day, they
will be telecast for exclusive theatre reception
and used by each theatre according to
its individual policy, whether this calls for
two, three or four shows a day. The main
attraction will be a feature motion picture
with a live show built around it.
"It is planned to telecast these shows from
New York, for example, to cover the eastern
time zone. For the central time zone, other
or similar shows will be telecast from Chicago,
or some other central location in that
zone; from Denver to cover the mountain
time zone, and from Los Angeles or San
Francisco to cover the Pacific time zone."
He said there would be a new show every
week and that eventually there might be
three or four or more shows for theatres with
two changes a week. These shows would be
designed to suit different types of theatres.
Either microwave relays or coaxial cables
will provide the connection between theatres
and the telecasting studios, he said.
Screen 'Closer to Home for Ivanhoe
NEW YORK—Metro-Goldwyn-Mayer will
tradeshow "Ivanhoe" for exhibitors in "closer
to home" theatres. They will be held in the
morning or early afternoon, while the regularly
scheduled tradeshowings in theatres
will be held at night. The schedule of screenings
follows:
June 30— Esquire Theatre, Springfield, III., ond
Palms, Phoenix, Ariz; Fine Arts, Boston; Plaza, Charlotte;
San Morco, Jocksonville; Four Star, Los Angeles;
Century, Milwaukee; Will Rogers, Oklahoma
City; Dundee, Omaha, Southeast, Salt Lake City,
and Apex, Washington. On the some day, the
Philadelphia branch will show it in its projection room
at 2 p. m.
July —World Theatre, 1 Columbus, Ohio; Orpheum,
Galesburg, III.; Rivoli, Altoona, Pa.; Koyton, Franklin,
Pa.; Capitol, Sioux City, Iowa, and Bing, Springfield,
Mass; Delawore, Albany; Guild, Cincinnati;
Heights, Cleveland; Federal, Denver; Globe, Detroit;
Uptown, Indianapolis; Hollywood, Memphis; Imperial,
New Orleans; Loew's Lexington, New York; Shady
Side, Piltsburgh; 30th Avenue Theatre, Portland, Ore.;
Apollo, St. Louis; El Presidio, San Francisco, and Great
Lake, Seattle.
July 2—State, Charleston, W. Vo,, and Brook,
Tulsa, Okla.; Garden Hills, Atlanta; Loew's Elmwood,
Buffalo; Adelphi, Chicago; Uptown, Des Moines;
Vogue, Kansas City; Granada, Minneapolis, and Poli
Bijou, New Haven.
July 8—State, Garden City, Kas.; State, Jackson,
Miss.; Riverview, Norfolk, Va.; Olympic, Watertown,
N, Y.; Franklin, Frankfort, Ky.; Esquire, Cape Girardeau,
Mo.; New Star, Upper Sandusky, Ohio; Ritz,
Newcomerstown, Ohio; Madison, Madison, Wis.; Hollywood,
Eau Claire, Wis.; Paramount, Cedar Rapids,
Iowa; Coed, Fairfield, Iowa; Kent, Grand Rapids,
Mich., and Capitol, Grand Island, Neb.
July 9— Ritz, Birmingham, Ala.; Crest, Great Bend,
Kas.; Plaza, Trenton, Mo.; Ogden, Baton Rouge, La.;
Rialto, Baltimore; Strand, Plattsburgh, N. Y,; Stadium,
Mount Vernon, III.; Westwood, Toledo; Braumort.
Iron Mountain, Wis.; Esquire, Enid, Okla.;
State, Sioux Falls, S. D.; Brainerd, Brainerd, Minn.;
Riviera, Three Rivers, Mich., and Park, Knoxville.
July 1 —Colby, Colby, Kas.; Nona, Lafayette, La.;
Mayflower, Eugene, Ore.; Carolina, Florence, S. C;
Tower, Fresno, Calif.; Alhambra, Sacramento, Calif.;
Oneida, Utica, N. Y.; Orpheum, Green Bay, Wis.;
Hollywood, Wausau, Wis.; Huron, Huron, S. D.; Michigan,
Saginaw, Mich., and Tivoli, Miami.
July 1 I — Don, Shreveport, La., and Palace, Lemmon,
S D. Those July 16 will be at the Gillioz, Monett,
Mo.; Mainstreet, Beloit, Kas.; Booth, Independence,
Kas., and Grand, Crookston, Minn. The State in
Jamestown, N. D., will show the picture July 17 and
the State at Minot, N. D., July 18. The Granada,
Virginia, Minn., will show it July 23.
Pi'actically all of the regular screenings will
be at 8:30 p. m, St. Louis and Salt Lake City
screenings are scheduled for 8 p. m.
10 BOXOFFICE June 28. 1952

Latia
furncr
ana ner co-star
hernanao Lamas
hriiig
the fans
a musical romance
to he rememberea !
EXCITING NEWS!
Tne picture mat was the Talk of M-G-M's
"" Seeing Is Believing'' meeting in Caliiornia!
READY FOR TRADE SHOWS!
THE MERRY WIDOW^
M-G-M's Saucy New TECHNICOLOR Musical!
AtlANT
Be
Tnere
JULY
7*M
cm
1)3

The Will Rogers Hospital Story
Industry Leaders Hear of Advances in Service During Two-Day Inspection
NEW YORK—A story of heartening
progress in rehabilitating the Will Rogers
Memorial hospital. Saranac Lake, and placing
it on the path to becoming an outstanding
tuberculosis research center as
well as a haven for afflicted workers in the
film and allied amusement industries was
unfolded during a tour of the hospital by
the board membex-s and guests Fi'iday (20i
A meeting of the board was held Saturday
(21) at the Al-Bur-Norm hotel on Schroon
lake, owned by Herman Robbins. head of
National Screen Service.
In the three years since Variety Clubs International
took over the institution 119 patients
have been admitted from 24 states and
three foreign countries, and they have received
treatment at a per capita cost of
S64.50 per week. Sixty-eight patients have
been discharged. The average stay of patients
has been 17 months and the average
age 34.
COST $148,613
TO OPERATE
Operating expenses last year were $148,-
613.68. Capital improvements were made at
a cost of $10,250.40, and expenses of the
Christmas Salute campaign were $34,654.94.
As of June 1. 1952. the cash balance was
$191,897.19.
This tells the stoi-y only in cold figures.
What has actually happened is a striking
improvement in the appearance of the beautiful
Tudor building on the top of a hill surrounded
by well kept landscaped grounds
with flower gardens.
Robert J. O'Donnell is now chairman of the
board and A. Montague, vice-president and
general sales manager of Columbia, is president,
and Charles E. Lfewis is executive vicepresident.
Since the board meeting last December,
when the patient population was 44 persons,
22 new patients have been admitted and 16
have been discharged.
In the meantime the research laboratory
has been reopened and staffed and the new
A statue of Will Rogers is unveiled in the stairwell of the hospital, with Robert
J. O'Donnell and A_ Montague pulling the rope to life the covering. The statue
is the original plaster cast made by Jo Davidson, eminent sculptor for the bronze
figure now in Claremore, Ok]a>. L to R: Jack Cohn, Max A. Cohen, Tom Connors,
Harry Brandt, O'Donnell, Montague, Marvin Kirsch and Arthur Krim.
TB drug, Rimifon, has been used. Even before
the New York City publicity on the new
drugs the hospital was already experimenting
with them, not always with complete success,
however, because some patients develop immunity
to them. A close study in the laboratory
is necessary for all treatments and combinations
of drugs. This work is under the
direction of Dr. Morris Dworskl.
"Within the next year or two," says a report
by Lewis, "we believe the Will Rogers
Laboratory will earn a recognized position
among the top TB laboratories of this country.
In all probability, we will be able to
take on specialized research for some of the
Agree on Four Financing Plans
NEW YORK—Four plans were agreed
upon for raising funds for the Will Rogers
Memorial hospital at a weekend meeting
of the boaid Saturday (20>.
They are:
1. An immediate effort to get groups to
support one room each at an expense of
$2,000 each per year. The hospital has
80 rooms. A metal placque would be
placed on the door of each room thus
endowed. Robert J. O'Donnell heads the
group in charge of this undertaking.
2. Continue the Christmas Salute which
raised $92,000 last year from 94,000 contributors.
3. Request theatres to place collection
cans with suitable display cards on their
concession stands or elsewhere.
4. Insert tactful requests to the recipients
of armual passes that they send
contributions for the hospital.
Deferred for later consideration as a
means of raising funds was a group Insurance
plan by means of which a person
in the industry could take out a
pohcy up to $40,000, with the understanding
that at least halt of this would go
to the hospital on the death of the holder.
It was pointed out that this plan would
require at least 100 participants; that the
cost would be less for the $40,000 than
would the cost for $20,000 on a straight
life policy; that no physical examination
would be necessary, and that the armual
cost for that part of the pralicy payable
to the hospital would be deductible from
income taxes. About 25 film executives
have already signified their willingness
to go in on this plan.
After the first 100 policies have been
issued it may be possible to issue policies
for lesser amounts.
larger pharmaceutical houses and on a research
fund-grant basis."
The hospital now has a new X-ray machine.
So that patients' morale will be kept at a
high pitch the main room on the first floor
is to be redecorated, with a limit of $8,000
placed on the cost. Max A. Cohen, board
member, is chairman of a committee to take
charge of this. A roof aerial is to be erected
at an outside cost of $7,500, because during
the repainting of the exterior of the building
it was necessary to remove many outside
wires used for radio receivers.
Another project authorized by the board
was the conversion of the heating plant from
coal to oil. With coal, it is necessary to unload
cars from the nearest railroad siding about
1,000 yards away, to truck it up a hill and
dump it outside the boiler room before taking
it inside. This is a slow and expensive
operation.
It is expected that the hospital's capacity
of 80 patients will be reached in a few months.
Except in specified cases, no more patients
will be admitted from the radio and television
fields
until such time as these branches give
satisfactory financial support to the institution,
and no Actors' Equity members will be
admitted unless recommended by the Actors'
Fund, which pays the hospital $60 per week
for each person recommended.
A committee is now trying to induce the
radio and television industries to share in
the cost of running the institution.
During the Friday inspection of the hospital
the original plaster cast of the statue of
Will Rogers was unveiled in the circular
stairwell of the building. The bronze casting
from this original model by Jo Davidson is
now at the Claremore, Okla., Rogers memorial.
The estate of Davidson presented the original
to the hospital.
I9i
bi
12 BOXOFFICE June 28, 1952

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[reat-in 100-degree heat!
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|
NEW TWIST TO POINTING UP AN ARGUMENT
Takes Lie Detector Test
In Antitrust Squabble
MINNEAPOLIS—Federal Judge G. H.
Nordbye has been given affidavits containing
results of a lie detector test taken by exhibitor
Martin Lebedoff, a plaintiff and one of
the chief witnesses In a $500,000 antitrust
conspiracy suit against major distributors
and the Minnesota Amusement Co. Accompanying
the affidavits is a request from his
counsel, Lee Loevenger, that the results be
incorporated into the records.
The affidavits contend that Lebedoff passed
the lie detector test with flying colors.
COVER POINTS OF CONFLICT
The test covered points of conflict in the
Lebedoff testimony and that of MGM branch
manager W. H. Workman and other defense
witnesses. Loevenger explained that Lebedoff
went ahead and took the lie detector
test even though the defense had refused his
(Loevenger) challenge to have Workman also
submit to it at the same time.
After the Minneapolis police department
refused to administer the test to Lebedoff
without a request from the court and defense
counsel, Loevenger engaged Maurice W. Rime,
former assistant director of the University of
Minnesota protection and investigation department
and now president of Busch, Inc.,
an investigation agency.
The principal reason given by defense
counsel for turning down the Loevenger
challenge was that accepted legal procedure
calls for Judge Nordbye, who tried the suit,
to determine the various witnesses' veracity.
Loevenger issued the challenge after receipt
of the defense's answering brief accusing
Lebedoff of testifying falsely.
The two plaintiff affidavits filed with the
court are those of Loevenger himself, detailing
his connection with the lie detector test,
and Rime, explaining how the test was given
to Lebedoff and what it showed.
With the affidavits is a plea from Loevenger
that the court strike from the records and
"purge from the case's files" the defense
answering argument and brief. His grounds
are that such arguments and briefs are
"saturated with libelous, scandalous, vituperative
and impertinent matter, insinuating and
Impugning dishonesty and perjury to the
plaintiffs and their witnesses and counsel."
'SHOCKED' AT CHARGES
"I was shocked to notice the numerous
charges of fabrication and perjvu'y against
plaintiffs' witness, and particularly against
Martin Lebedoff," Loevenger informed the
court. "I therefore carefully rechecked my
notes and sources regarding Martin Lebedoff 's
testimony. I was convinced that insofar as it
was possible by investigatory means available
to me I had checked and verified the plausibility
and probable truthfulness of Martin
Lebedoff's testimony in all particulars and
probable untruthfulness of the testimony of
those witnesses who had testified in a directly
contradictory fashion.
Among the conflicting testimony during
the trial was that pertaining to Lebedoff's
Better Than Home TV
San Francisco—Hugh Codding, who Is
finishing a> drlve-in at his Montgomery
Village was getting a lot of trouble from
owners of two houses adjacent to the
theatre property. He finally settled the
differences by installing speakers in the
homes. Now, the occupants need only to
turn on the speakers to enjoy the pictures
they will ibe
rooms.
able to see from their living
allegation that Workman told him to submit
low grosses in order to justify agreed-upon
rental reductions and adjustments for the
home office so that the latter would be more
likely to fall in line. On the witness stand
Workman emphatically and unequivocally
denied this. During the lie detector test,
Lebedoff again was questioned regarding the
matter.
Rime states that Loevenger was not in the
room when he administered the lie test to
Lebedoff.
"Both during the course of the examination
and also following it, I carefully studied
the Kymograph record made by the Keeler
poligraph of Mr. Lebedoff's reactions to the
questions and his response thereto," says the
Rime affidavit.
"Based upon this analysis, it is my professional
opinion that the answers given by Mr.
Lebedoff to the questions were truthful answers
and that Mr. Lebedoff was not attempting
to lie concerning these matters.
AS 'TRUTHFUL ANSWERS'
"It is, therefore, my expert opinion, based
upon my personal examination of Mr. Lebedoff,
that so far as the matters touched upon
the questions are concerned, the answers set
out by Mr. Lebedoff are truthful answers."
In giving Lebedoff the "clean bill of
health" and, in so doing, in effect assuming
that the defense witnesses were untruthful.
Rime explains in his affidavit that the
Keeler poligraph, "popularly known as the
lie detector," has verified accuracy of over
85 per cent.
Lebedoff has charged in liis suit that there
was a conspiracy among the defendants that
deprived their local neighborhood Homewood
Theatre of its area first run and gave it to a
competing independent house and that the
defendants conspired to discriminate in favor
of affiliated circuit houses and against the
Homewood in clearance and to fix admissions
and to engage in other illegal trade practices.
Trial of the suit before Judge Nordbye and
without a jury consumed six weeks last year.
Since then there have been briefs and reply
briefs filed. The transcript now totals thousands
of pages and before the judge takes the
case under final consideration, it's expected
he'll call for oral arguments.
New Film Delivery
Plan in Michigan
DETROIT—A completely new basis for
film carrier rates was proposed by F^lm
Truck Service, which has long carried the
bulk of upstate film delivery in Michigan, in
a tariff filed with the Michigan Public Service
Commission, to become effective on July
17. Switch is to be made to a flat rate
charge for each theatre, instead of the longprevalent
varied rate which was based upon
the zone—a measure of mileage in distance
from the Detroit exchanges, and the number
of reels delivered.
being worked out, accord-
The new basis is
ing to Charles W. Snyder, new president of
| >
Film Truck Service, upon the basis of the
individual theatre's potential return, just as
the exchanges have long based film rentals
upon a similar concept. He emphasized especially
that each theatre's rate is intended
to be equitable, and that the firm is willing
to sit down and discuss the details with any
exhibitor, in order to work out a fair figure,
if he feels it is unsatisfactory.
The new rate, Snyder said, serves as a general
reduction for film carrier charges, although
the amount of the reduction will vary
from house to house, depending on circumstances.
Exhibitors, under this setup, will
know exactly what film transit will cost them
per week, rather than finding it a variable
j.
figure, leading to occasional dissatisfaction.
It is expected that exhibitors will be more
satisfied with this new procedure.
Early reaction on F'ilmrow indicates that
the flat rate basis will get a friendly reception,
subject to individual exhibitor inspec- B'M
tion of each theatre's rates. This move follows
the protest, still pending before the Public
Service Commission, filed by AlUed Theatres
of Michigan and Butterfield against an increase
of 15 per cent in carrier charges imposed
January 1 by Film Truck Service. If
generally accepted by key exhibitors, the
present move, with a totally different rate
basis, could lead to withdrawal of the earlier
action.
Lopert, Eorda in Deal;
Three Films Involved
NEW YORK—I. E. Lopert, president of
Lopert PiUns Distributing Corp., is visiting
London and Paris to secure U.S. distribution
rights on the Covent Garden Ballet, and to
Pierre O'Connell's next Duvivier film.
Lopert wUl go to Italy before returning
seven weeks hence. O'Connell's picture will
begin shooting July 14, and Box's in October.
Before sailing on the Constitution June 21,
Lopert, in association with City Investing
Co., acquired U.S. distribution rights to three
Korda pictures, "GUbert & Sullivan," "Sound
Barrier," for release in October and November,
and a Carol Reed film to be shot in
Tangier for release next spring. The Korda
deal also gives Lopert and City Investing
a financial interest in world sales.
First Coast-to-Coast TV
Baseball Set for July 8
NEW YORK—The first coast-to-coast telecast
of a baseball game will take place July
8 starting at 1:15 EDT as part of the Gillette I
Cavalcade of Sports. Telecast will be the
all-star baseball game.
^
14 BQXOFFICE :
: June 28, 1952

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Sales Forces to Ask
Tax Aid of Theatres
NEW YORK—Preparations for thp campaign
to have the 20 per cent federal admissions
tax repealed took a step forward during
the week when the sales managers of the
major companies agreed at a meeting Tuesday
(24) to instruct their sales forces to cooperate
in raising campaign funds. Al Llchtman
of 20th Century-Fox presided.
The plan, tentatively set up a week before,
calls for the sales forces to urge exhibitors to
make contributions to the Council of Motion
Picture Organizations on the basis of the
seating capacity of their theatres. The campaign
Is under COMPO auspices. All exhibitor
contributions will be matched by the distributing
companies.
Campaign planning continued during the
week with informal talks between Robert W.
Coyne, special COMPO counsel in charge of
headquarters, and Col. H. A. Cole of Dallas
and Pat McGee of Denver, co-chairman of
the COMPO tax committee, and sales heads
of the majors. Cole and McGee left for their
homes the end of the week. Another formal
meeting will be held here July 7.
American Weekly Plans
Entire Issue on Films
NEW YORK—The August 31 issue of the
American Weekly will be devoted exclusively
to the film industry. A series of annual
awards for the most enjoyable film and most
enjoyable performance by an actor and actress
will be launched. In the award voting the
23 critics of the newspapers which distribute
the multi-million circulation Sunday supplement
will participate.
Ernest V. Heyn, editor, claims that the
special issue will take readers "into the confidence
of the leaders of the motion picture
industry." It will give more than 20 million
people "a pictorial and verbal summary of
the movie entertainment which is being prepared
for their amusement during 1952 and
1953." The usual home and beauty features
will appear, but from the standpoint of Hollywood
stars and experts.
"The movie industry is one of America's
great enthusiasms," adds Heyn. He points
out that Liza Wilson is the American
Weekly's Hollywood editor, and that Adele
Whitely Fletcher, until recently editor of
Photoplay, is women's feature editor.
Universal Half-Year Net
Way Over 1951 Period
NEW YORK—Universal Pictures Co.. Inc.,
and subsidiary companies report consolidated
net earnings of $1,220,440 for the 26 weeks
ending May 3, 1952 after provisions of $1,550,-
000 for estimated federal income and excess
profits taxes.
This compares with consolidated earnings
for the corresponding 26 weeks of the previous
fiscal year of $608,565, after provisions
of $800,000 for federal taxes and a provision
of $200,000 for contingent liabilities.
After deducting dividends on the preferred
stock, consolidated earnings for the 26 weeks
ending May 3 were equivalent to $1.14 per
share on the 960,498 shares of common outstanding.
Tor the corresponding period of
1951 the earri.nTP were equivalent to 50 cents
PC! share on the jommon.
Petition FCC to Move Up
Theatre TV Hearings
WASHINGTON—The Motion Picture Ass'n
of America and the National Exhibitors Theatre
Television Committee on Monday (23i
filed a petition with the Federal Communications
Commission asking FCC to begin theatre
television hearings October 13 or October
20.
FCC has scheduled Jan. 12, 1953, as the
starting date for the hearings.
MPAA, through the law firms of Welch,
Mott & Morgan and Fly, Shuebruk & Blume,
and NETTC, through Cohn and Marks, contended
that FCC had decided two and a half
years ago to schedule hearings, but there had
been many postponements, each placing "a
heavy burden on those who have repeatedly
prepared to meet each hearing date deadline
. . . readying witnesses and material ..."
The two organizations, which had previously
held a conference with FCC officials, also
asking for a fall beginning for the hearings,
contended that at least the technical details
could be gotten out of the way, even if the
hearings could not be continuous during the
faU.
They asked for a minimum of eight days
in the petition, and further asked that the
hearings days be "as contiguous as possible."
The group drew up a list of technical and
accounting subjects which they argued could
be disposed of in advance of the main hearings.
They said, "... a denial of these
requests would result in hardship in the
preparation and presentation of the exten.sive
case for theatre television to those who have
for so long and so earnestly endeavored to
establish this new medium."
Restrictions Ended
On Color TV Sets
WASHINGTON—Restrictions on the manufacture
of color television sets were eased
Tuesday (24) by the National Production Authority.
This was the day before the first
press and industry demonstration of the Eidophor
color television for theatre screens by
20th Century-Fox in New York.
The color system used in the Eidophor apparatus
is the one authorized some time ago
for Columbia Broadcasting System by the
Federal Communications Commission.
It was reported here that the relaxation of
bans would help Paramount to carry on its
experiments with its Chromatic tube. The
company has contended from the start that
development of this sy.- tem does not require
use of any more strategic materials than are
used in present home receivers.
CBS has not been making color home sets
since the ban was imposed November 20 by
order of Charles E. Wilson, who was mobilization
director at that time.
Raibourn Says Chromatic
Can Make Color TV Sets
NEW YORK—Paul Raibourn. Paramount
vice-president, said the National Production
Authority order easing restrictions on the
manufacture of color television sets was so
House to Probe Effects
Of Decrees on Tfieatres
WASHINGTON—A nationwide Inveallgation
of the effects on independent exhibitors
of the Paramount ca.se and the
resulting con.sent decrees became certain
on Wedne.sday i25) when the Senate Small
Buslnes.^ Committee voted a thorough
probe.
The inve.'-tigatlon will get under way in
Los Angeles around the middle of July,
according to staff members.
Los Angeles will be the starting point.
it was explained, because of the large volume
of material gathered by the Southern
California Theatre Owners Ass'n.
From there on. plans are vague, and
the investigators will likely go the way
and to the places the developing facts
lead.
Tentatively scheduled are hearings in
Chicago, Omaha, Atlanta or New Orleans
and New York City, aside from the Los
Angeles opener.
The Committee has received numerous
complaints from independent exhibitors
and intends to trace them all down, with
hearings only at such places where it is
indicated new facts might be uncovered.
worded as to make their production difficult
except in the case of Chromatic. While others
could not meet the requirements. Chromatic
could, he said, but he did not know at the
time just how the company will react to the
order.
Raibourn said the order gave the green
light to the production of theatre TV color
equipment.
"It's the go-ahead for theatre TV color,"
he said.
Dr. W. R. G. Baker, vice-president and
general manager of the electronics division of
General Electric, said that if the company went
ahead with mass production now it would
"cause irreparable harm to important military
production." He said that three-quarters
of the company engineers are engaged in defense
work and that color TV output would
divert between 15 and 20 per cent as the
company enters upon peak production.
Other manufacturers agreed that the order
would not act as an mcentive to make color
sets. Among them were Allen B. Du Mont of
Du Mont Laboratories. Ross Siragusa. president
of Admiral Corp.. and Percy L. Schoenen.
executive vice-president of Olympic Radio &
Television Corp.
The Columbia Broadcasting System said
the "conditional authorization" applies only
to those companies which have made a substantial
investment in color television research
and development, and that few companies
will be able to qualify. It said its setmanufacturing
sut>sidiary Is engaged in defense
woi:k and plans increased defense work
which will occupy fully all available technical
and engineering persomiel.
BOXOFFICE June 28. 1952 17

Pr
The Gold Rush is on in the Middle West ... in
HUNDREDS of theatres in five Exchange
Areas, including houses like the Palm State,
Detroit; Palace, Cleveland; Palace, Cincinnati;
Warner, Pittsburgh, and Indiana,
Indianapolis ... as
grosses are hitting
undreamed-of highs . . . sometimes double
and triple the business for the top "A" pictures
of the past three years! . . . And theatre

KING
TEAR'S
^OFFICE!
owners are shouting "Hallelujah!"... Backed
by the RKO brand of "go out and blow the
roof off" kind of showmanship, "King Kong"
is
not only the 8th wonder of the world, but
the miracle of miracles of show business! . .
RKO
Re-released by
RADIO
PICTURES
There hasn't been anything like this since
"Hitler's Children" and "Behind The Rising
i(| Sun"! . . . Get ready for the big-money
re
bonanza in your own territory RIGHT NOW!

. . we'd
TKcd' ^HcC S

^1
, Betty
||
Profit INotes
From I Paramount
Our big summer and
fall
product is
music at the boxofFice!
And it
includes
plenty of tune-filled
hits— one every month,
starting with:
AUGUST
tial
SEPTEMBER
Just
OCTOBER
PERLBERG-
SEATON'S
\
starring
Ethel Borrymore
Color by
TECHNICOLOR
starring
«»
Hutton, Ralph Meeker .
Color by
TECHNICOLOR
ISi!

Honor Burstyn for Fight
To Handcuff Censors
NEW YORK—Joseph Burstyn, distributor
of "The Miracle," and Ephraim S. London,
attorney, who successfully argued against
suppression of the film before the Supreme
Court, were honored Wednesday (25) at a
luncheon spionsored by the International Motion
Picture Organization and the Metropolitan
Committee for Religious Liberty, two
of the organizations which filed briefs as
friends of the court.
Bosley Crowther. film critic of the New
York Times, gave them scrolls on behalf of
the sponsoring organizations. Both Crowther
and London praised Burstyn for his courage
in fighting the ban imposed by New York
courts on showings of "The Miracle." Crowther
said that as a newspaper writer he had
had the freedom to write what he thought
about the case, and that its successful conclusion
represented a triumph not only for
freedom for films but for the whole American
people for "this reaffirmation of their civil
and religious freedoms."
London told about a letter from a Philadelphia
exhibitor to Burstyn which by way of
warning of possible dangers ahead related an
experience with a Philadelphia group which
put a perpetual boycott on his theatre and
almost put him out of business. London said
he told Biu-styn to give serious consideration
to going ahead with the case, but Burstyn
refused to back down because he did not want
to be "in a business where that could happen."
Burstyn. recalling the incident, said he
believed it time to do everything p>ossible to
restore dignity to the industry. He said that
production of good films is hampered because
the creative talent groups always have in the
back of their minds the question: "Will it
pass the censors?" He said that after 18
months "a miracle had happened."
Arthur Garfield Hays, counsel for the American
Civil Liberties Union, said the importance
of the Supreme Court decision could not be
underestimated, and that the big film companies
"with all their money" had been unable
to accomplish what Burstyn and London had
done.
Three hundred and ten members of the industry,
including many film Importers and
lawyers, attended. Martin Levine, IMPO
chairman, and William Rodgers, MCRL secretary,
presided. Others on the dais were Sam
Rinzler, Edward N. Rugoff, Harry Brandt,
Mrs. London, Mrs. Rodgers and Herman Side,
MCRL president. The MCRL was recently
organized. Its creed is the separation of state
and church without any emphasis on any
particular church.
Another Loew's Extension
WASHINGTON—Loew's will get another
30-day extension beyond the present June 30
deadline for instituting action to dissolve its
partnership in seven theatres with United
Artists Theatres Circuit, according to a high
Justice department official on Monday (23).
Willis Shaffer of Hutchinson, Kas.,
Wins First Prize in MGM Contest
At the judging table, L to R: Si Seadler, MGM advertising manager; Dan Terrell,
exploitation director; Judges Walter Brooks, Tom Kennedy and Chester Friedman; John
F. Murphy, in charge of Loew's out-of-town theatres, and Gene Picker, in charge of
Loew's metropolitan theatres.
NEW YORK—WUlis E. Shaffer, city manager
for Fox Theatres in Hutchinson, Kas.,
won first prize of $500 in the MGM first "Promotion
Prize of the Month" contest picture,
"Invitation." He was selected by a committee
of tradepaper editors composed of Walter
Brooks. Tom Kennedy, substituting for
Charles E. Lewis, and Chester Friedman.
Second prize of $250 went to Tony Masella.
Loew's Poli-Palace, Meriden, Conn. Five managers
won $50 each. They were Sid Kleper,
College Theatre, New Haven; Manny Winston,
Glove Theatre. Gloversville, N. Y.; Leland
J. Thompson, State, Menomonle, Wis.;
L. H. Louik, Post, Spokane, Wash., and Leo
Sidosky, Loew's Boulevard, Bronx, N. Y. Each
will receive his check from the MGM exchange
manager in his area.
Contest rules provide a time period of three
months after release of a picture in which to
submit entries. The February release was "Invitation"
and exploitation entries were accepted
until the end of May. Entries for "Just
This Once," second prize picture, can be submitted
until the end of June. Exhibitors will
have until the end of July in which to postmark
their entries on "Carbine Williams."
Original campaigns or facsimiles in writing,
photographs, detaUs of publicity and advertising
and other tieups should be included.
End to 'Iron Curtain'
In Bidding Asked
ELGIN, ILL.—An open letter to sales managers
of film distributing companies calling
for an end to the "iron curtain with which
they have surrounded the bidding procedure"
is being circulated by John Reckas, co-owner
of the Starview Outdoor Theatre here.
Reckas says that bidding on a picture
blindly Is "more akin to shooting dice than
running a business.
"Today we have the anomalous and paradoxical
situation of competitive bidding being
Imposed on the industry by the distributors
and administered without any governmental
or judicial supervision whatsoever by the very
companies the Supreme Court did not trust
to administer it honestly without careful judicial
scrutiny," he charged.
Hitting out at the way the industry is running
the sale of films by bidding, Reckas declared
that "opportunities for chicanery and
unfair dealing are abundantly presented and
suspicion and distrust are engendered at every
turn. The public opening of bids would be
an easy way of forestalling dishonest handling
of bids and would alleviate suspicion. I
should think the distributors would welcome
this suggestion since it would shield them
from criticism."
Reckas said the secrecy with which bids
are handled destroys a factor which is essential
to a competitive market—knowledge
on the part of buyers and sellers of the price
at which transactions in a commodity are
being made. Without complete knowledge of
the asking and selling prices of a commodity,
said Reckas, it Is impossible for a completely
free and competitive market to exist.
Reckas said he has no objections to providing
Information on pictures and what he
does on them.
"How can an exhibitor buy pictures intelligently
unless he knows what the going price
is? Bidding on a picture without knowing
how your competitor has in the past evaluated
pictures of similar quality and has been
willing to pay for them is more akin to
shooting dice than running a business."
Reckas pointed out that his outdoor theatre
recently played "The Greatest Show on Earth"
on a first run basis.
"We grossed approximately $12,000 in 12
days. We guaranteed Paramount $7,000 and
paid an average above our guarantee. We
are not ashamed of what we bid for the picture
and what we grossed on it, and we do
not care who knows it. Of what advantage
could it be to us, to any distributor, or to
any other exhibitor to keep matters such as
this a secret?" he asked.
Lippert to Release Films
Of Robinson-Maxim Bout
CHICAGO—Harris Dudelson, midwest division
manage: for Lippert, has arranged with
the International Boxing club of New York
for the distribution of the Sugar Ray Robinson-Joey
Maxim fight films, made at Yankee
stadium Wednesday (25).
The pictures will be distributed through
Lippert offices in Chicago, Detroit, Cleveland,
Cincinnati, Indianapolis, Buffalo, Albany, St.
Louis, Kansas City, Boston and New Haven.
22
BOXOFnCE :: June 28, 1952
f

€iS is Back'
...and theArmys GotHim Again/
When it's
0//Vf/Vf
^ -it's good old
every year ffjf I "^
Starring
ALICE KELLEY-PALMER LEE -WILLIAM REYNOLDS ^„%M " ^
ED.
/^/77 U^I."fhe best -frfencf i^our Box-o^ioe ever hadf
19M!

TON—The
robotics
In the Newsreels
Movietone News, No. 51: Delegates flock to Eisenhower;
Senotor Duff blasts GOP Texos steal; Senator
Duff refutes Texas steal; Louisiana— Hassle over Toft
against Eisenhower; Yankee handicap to "Blue Man"
at Suffolk Downs.
News of the Day, No. 285: Political spotlight on
Ike end Toft; navy puts medicos through ringer;
Royol Ascot turf classic; Olympic boxing.
Poromount News, No. 88: Queen's first royal Ascot;
Ridgway in Italy; combot germ propaganda in UN;
science cools hot fashion plate; Olympic boxing finals.
Universal News, No. 571: Germ warfare; humon
guinea pig; royal visit—Turkey; Pennsylvonia—Senator
Duff; Miss Universe.
Warner Pothe News, No. 90: Bottle for delegates;
New York—Malik in choir os new UN session opens;
Ridgway in Italy on NATO tour; Pennsylvania—human
centrifuge; New York—swim for health queen; boxers
battle for pieces on Olympic team.
Movietone News, No. 52: Big town greets new giant
liner U.S.; Ike speaks in Texas; General Ridgway visits
Italian army; General Alexander at Koje prison; Will
Rogers is honored; navy crew wins IRA regatta; Kicks
battle rough water.
News of the Ooy, No. 286: GOP contest nears climox;
New York hails super liner United States; bollet
comes to Koje; Will Rogers Memorial; Parade of
Towers in Italy; Shriners take over Miami; intercollegiate
regatta; rodeo thriller.
Poromount News, No. 89: New Jersey—pedal
pushers compete for Olympic berths; California— build
church in a day; politics—oil roads lead to Chicago;
dream boat comes home.
Universal News, No. 572: U.S. sea queen; Shriners
in Florida; Will Rogers Memorial; California—church
built in a day; Arctic preview of "The World in His
Arms."
GIVE ALASKA ITS FIRST WORLD PREMIERE
Citizens of Anchorage turned out in force for the first premiere ever held in the
territory— "The World In His Arms" (U-I). Hollywood personalities and newspaper
and magazine writers were flown north for the event. Top—Crowd lined up
in front of the Fourth Ave. Theatre. Bottom—Dick Peacock and Sid Raynor, comanagers,
welcome some of the visitors. Left to right—Kathleen Hughes, Lori
Nelson, Sid Raynor, Ann Blyth, Dick Peacock. Jeanne Cooper and Joyce Holden.
Predicts That August Will Usher In
'Tremendous Upsurge' in
HOLLYWOOD—August will usher in a
"tremendous upsurge" in motion picture
grosses in the opinion of George J. Schaefer,
eastern sales chief for Stanley Kramer Productions,
who was in Hollywood to huddle
with Kramer and other company executives
on sales policies and plans for Kramer's "High
Noon," Gary Cooper starrer which will be distributed
by United Artists.
Schaefer predicates his optimistic prognostication
upon the first 1,000 contracts already
set for "High Noon," which, he said, involve
top percentages against guarantees, among
the highest in his experience. The enthusiasm,
said Schaefer, reflects that the nation's
most important exhibitors anticipate prosperity
immediately after political conventions.
"High Noon," Schaefer revealed, kicks off
with a ten-week guarantee at New York's
Mayfair, followed by four-week solid tickets
at the Boyd, Philadelphia, and San Francisco's
United Artists, plus two-week minimums
at the Denver and Esquire, Denver, as
well as Warners' in Milwaukee. Complete
coverage, with extended playing time, has
24
Grosses
been set for the Interstate circuit in Texas,
Wilby-Kincey in the south, the Sanger in
Mississippi and Louisiana, the Butterfield in
Michigan and ihe Great States.
The Cooper ^jtarrer is Kramer's finale for
UA. He is now delivering six a year to Columbia.
Curbs Will Be Continued
On Theatre Construction
WASHIN. .
scheduled July 1 relaxation
of ^he outright ban on construction
of theatres nnd o.her amusement buildings
will not be realize.!.
At a Friday i20> press conference, Defense
Production Administrator Henry Fowler told
reporters that no order would ever be issued
to back up the relaxation announced in advance
some time ago. Which means that the
ban will automatically continue in effect.
"We will defer any changes in the ban on
recreational construction until the steel stoppage
is over and we have assessed the damage,"
Fowler told reporters.
Warner Pothe News, No. 91: Taft vs. Ike; Indo-
China commando raid; superliner United States hailed;
statue dedicated to Will Rogers; Yale beats Harvard
in crew classic; U.S. women win Whiteman cup; 24-
hour sports car marathon.
Telenews Digest, No. 25B: Steel crisis hits arms production;
Senator Duff demonds an honest convention;
U.S. steps up Indo-China aid; Korean jet ace wel- I
corned home; daring a i
by navy jet team;
powder puff derby.
Telenews Digest, No. 26A: Ike visits Texas birthplace;
Toft visits Maryland; Bridges takes mediator I
role; Murray says, "We'll win steel fight!"; USS
United States readies for speed triol; aroused Sweden
welcomes flyers attacked by Reds; marble chomp
|
rolls to victory.
Expect MGM Studio Huddle
|
To Last Another Week
HOLLYWOOD—star chamber technique I
continued to mark the high echelon huddles
which have been going on at MGM's Culver I
City studio for nearly a month and in which
j
Loew's President Nicholas Schenck and other!
top brass from the Gotham home offices are!
meeting with the productional top command. I
While railbird conjecture on the meetings}
has been limited to guessing that the powwows
are being largely devoted to the need I
for economy in future studio operations—the|
possibility of which spokesmen admit—no official
announcements, or even a semblance|
thereof, have been issued.
At midweek it was stated that once the|
meetings are terminated, possibly within an
other week, Leo will release a report on whal
has transpired, or at least that part thereo:
that might be of general interest to the trade
In addition to Schenck, here from Ne
York are Charles Moskowitz, vice -president
and treasurer; Howard Dietz, vice-presidem
in charge of advertising and publicity. The;
are conferring with Dore Schary, vice-presi
dent in charge of production; E. J. Mannixj
studio general manager; Ben Thau and L. K
Sidney.
BOXOFFICE :: June 28, 195|

e"...PIentyofSell!
Packed with plenty of selling angles!
An exploitation natural!"-fxH/8/rcM
--" "'•'
'
irr M tXANOER CARLOS ,
i
Origin,! S..., a^Sc.e..pl«b, « O^Ca..^ ^^^^^„ „ oX.mp
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RTTiii r Music Box -HOLDOVER!
MINNEA -RKO Pan -STRONG!
PORTLAND (Or -Mayfair-VERY BIG OPENING!
SAN FRANGI
-Esquire-SOLID!

'VoU^fU/md ^eftont
By
IVAN SPEAR
Summer Doldrums af the Studios;
Only 26 Films to Roll in
Summer's dog days came earlier this year
than studio toilers had anticipated—with the
rather unpleasant result that July's index of
scheduled new starting subjects dipped
sharply and. as a necessary if unwelcome
corollary, dealt body blows to the studio's
employment levels.
Only a meager aggregate of 26 new films
could be mustered up among major and independent
filmmakers—a figure far less than
June's 44. and only one notch above 1952's
poorest month to date. March, when 25 features
faced the cameras.
The situation was aggravated by Columbia's
decision to shut down entirely (a yearly habit)
for two weeks, beginning late in the month,
which left the studio with only one feature
poised for production; while Paramount listed
no new starting ventures at all.
Busiest pace, it appeared, would be set by
MGM and RKO Radio, with five each, while
20th Century-Fox, with four, and Universal-
International, with three, took place and
show money. Here is the lineup, by studios
and subject, of course, to the usual lastminute
and unpredictable changes:
COLUMBIA—This studio's customary annual
production hiatus, a two-week period
beginning July 21, is cutting heavily into the
month's slate of new subjects, which was
slashed to one lone picture. The single entry
is "Ambush at Tomahawk Gap," a cavalryvs.-redskin
opus, which will be produced by
Wallace MacDonald, for the Robert Cohn
unit, and directed by Fred Sears. It will be
in Technicolor but, at this writing, no cast
had been recruited for the outdoor action
drama.
INDEPENDENT—Chalking up a first as
concerns productional techniques is Producer-
Director-Writer Arch Oboler's latest brain
child, "Bwana Devil," which went before the
cameras in Jime's latter days. It is the initial
feature to utilize three-dimensional photography
as developed by the Natural Vision
Corp. and which, it is claimed, embraces a
method of theatrical projection requiring no
change in present projectors and a minimum
expenditure for necessary alterations in projection
booths. It does, however, require the
use of Polaroid spectacles by viewing audiences.
Oboler's venture, being photographed
in Ansco Color, toplines Robert Stack and
Barbara Britton. No releasing arrangements
have been made for it as yet.
LIPPERT—Set for distribution through
this company is "Present Arms," another in
the series of service comedies being produced
by Hal Roach jr. and featuring William Tracy,
as the mental-marvel Sergeant Doubleday,
and Joe Sawyer, as his befuddled rival. At
this point no megaphonist had been recruited
for the opus.
26
METRO-GOLDWYN-MAYER — Three
out
July
of five in Technicolor is the blueprint drafted
by Leo for his July operations. The tinters
are "My Mother and Mr. McChesney," costarring
Greer Gar.son and Walter Pidgeon;
"Vaquero," with Robert Taylor, and "The
Student Prince," headlining Mario Lanza and
Ann Blyth. The "McChesney" vehicle, an
Edwin H. Knopf production, deals with the
adoption by Miss Garson and her husband,
Pidgeon, of a Catholic orphanage girl—young
Donna Corcoran. Since they are residents
of a strict Protestant community, the move
is used politically against Pidgeon until religious
tolerance comes to the rescue. Jean
Negulesco is the director. "Vaquero," a historical
western to be produced by Stephen
Ames and megged by John Farrow, is a story
of Texas land barons immediately after the
Civil Wai-. "The Student Prince," a new film
version of the Sigmund Romberg operetta, is
a Joe Pasternak production, which Curtis
Bernhardt will direct. The black-andwhiters
are "Riptide," with Barbara Stanwyck
and Barry Sullivan, and "A Steak for
Connie," a comedy starring Van Johnson,
Janet Leigh and Louis Calhern. The former,
to be produced by Sol Fielding and directed
by John Sturges, is a melodrama about a
yoimg married couple vacationing in Mexico.
The husband, caught in a riptide, is pinned
to a pier—and his wife, looking desperately
for help, finds the only man available on the
lonely stretch of coast is an escaping criminal.
"A Steak for Connie" involves a Texas cattleman
who launches a one-man retail meat
price war. Also an Ames production, it has
Edward Buzzell as the director.
MONOGRAM—Here is
another picture factory
rather noticeably affected by the summer
lull. Tapering off from its brisk June
pace of seven starters, only two new vehicles
were geared to face the cameras—one of
which, "Kansas Pacific," is a Cinecolor entry
for Monogram's silk-stocking sister-company.
NtTNNALLY JOHNSON . . . Who tS
writing the screenplay and producing
the Daphne du Maurier
novel, "My Cousin Rachel," at
20tii-Fox.
King Bros, to Produce
'Carnival Story' Overseas
other filmmakers are doing it^why
shouldn't we? That's patently the reasoning
behind the disclosure by King
Bros. Productions, headed by Mam-ice
and FYank King, that the independent
outfit is going to take a whirl at overseas
lensing.
That a London office is to be established
for the purposes of arranging for
the European production of "The Carnival
Story" was reported by the Brudern
King upon their recent return from New
York, where they huddled with United
Artists executives on the distribution
plans being formulated for "The Ring,"
a prize ring drama which the Kings recently
completed.
They haven't yet recruited a cast or director
for "The Carnival Story," a yarn
about a woman daredevil in a European
circus, and distribution arrangements
likewise are pending. The opus has been
scheduled to roll this fall.
Allied Artists. As evinced by its title, this
one is a railroad yarn of Civil War circa,
which will be produced by Walter Wanger
with Sterling Hayden in the starring assignment
and Ray Nazarro directing. Also on
the docket is "Stranglehold," a comedy satirizing
the current popular interest in wrestling,
which Producer Jerry Thomas is shaping up
as a vehicle for Leo Gorcey, Huntz HaU and
the rest of the Bowery Boys. It, too, was
minus a megaphonist as the period began.
RKO RADIO—Matching the five-picture
tempo charted by MGM, the Howard Hughes
company has a quintet of features on the
docket. One of them, as a matter of fact,
was already rolling late in June. Titled "The
Murder," it is a mystery drama about a girl
accused of slaying her parents. Jean Simmons
is the girl, Robert Mitchum is the male star,
and Mona Freeman has a top supporting role,
with Otto Preminger doubling as producer and
director. From I>roducer Edmund Grainger,
but with no megaphonist recruited as the
month began, will come "Split Second," a
Jane Russell-Victor Mature co-starrer, in
which a fugitive killer holds seven people
captive in Nevada during an A-bomb explosion.
Producer Jerry Wald is readying
Size 12," a story of America's dress-designing
industry, which he will lens in Technicolor.
Harriet Parsons will produce the offering for
the Wald unit, but at this point it lacked
both cast and a director. Rosalind Russell and
Marie Wilson are the topliners in "Never
Wave at a WAC," a service comedy to be
manufactured by Independent Artists, the
unit headed by Miss Russell and her producerhusband,
Frederick Brisson. Norman Z. Mc-
Leod is the megaphonist. Another independent
entry is Filmakers' "The Difference," an
action-drama based on a true-life story about
a gunman who abducts two men and keejjs
them prisoner on the Mojave desert. Collier
Young and Ida Lupino, partners in the
Filmakers outfit, will respectively produce
and direct, with Edmond O'Brien, Prank
(Continued on page 28)
BOXOFFICE
: : June 28, 1952

II
A Walter Gould Presentation • Released by Classic Pictures • Produced and Directed by

. . Meantime,
Hollywood
(Continued from page 26>
Lovejoy and William Talman as the cast
toppers.
and uncast musi-
REPUBLIC—An untitled
cal and a comedy starring
Judy Canova are
the sole scheduled
starters at this valley
studio. The tunefilm
will be produced and
directed by Allan _ ^
Dwan: the Canova vehicle.
"The Hot Heiress,"
is under the productional
supervision
of Sidney Picker, but
a director had not been
assigned to the opus
early in the period.
Allan Dwan
20TH CENTURY-POX — Daphne du
Maurier. whose earlier novels were translated
into screen successes ("Rebecca." "Jamaica
Inn" were among them) submits anotlier
literary property to film treatment with the
scheduled launching of production on the
screen version of her newest best-seller. "My
Cousin Rachel." The story of a woman suspected
of murder, it will star Olivia DeHavilland.
with Nunnally Johnson, who wrote the
screenplay, producing and Henry Koster as
the director. Richard Burton has the male
lead. Dan Dailey portrays a metropolitan
cab driver in "Taxi." a comedy-drama on
Samuel G. Engel's production slate, which
Gregory Ratoff will meg. From Producer
Jules Schermer will come "The Number."
film adaptation of a Broadway play about
New Yorlc's numbers raclcet. Joseph Newman
will direct a cast headed by Shelley Winters
and Richard Widmark. Lacking cast and
director as the month began was "Ninety
Saddles for Gobi." a World Wai- II opus
about a U.S. navy weather team stationed in
the Gobi desert. It will be produced by Stanley
Rubin.
UNIVERSAL-INTERNATIONAL—Of three
subjects slated to roll during the period, two
are in Technicolor—concrete evidence of this
company's recent announcement of a substantial
increase in the number of tinters to
be incorporated on its schedule. The Technicolor
offerings, both of the outdoor action
variety, are "Desert Legion," which has a
French Foreign Legion background, and
"Lone Hand," a top-budget galloper. "Legion,"
a Ted Richmond production, with Joseph
Pevney megging. co-stars Alan Ladd and
Arlene Dahl. its locale French West Africa
in 1895; "Lone Hand" casts Joel McCrea as
a western settler whose son turns against
him when McCrea joins a band of outlaws.
It develops he is actually a detective, and a
reunion ensues. Barbara Hale is the femme
lead in the Howard Christie production,
which George Sherman will direct. Christie
will also produce "Abbott and Costello Go
to Mars," in which the comics blast off in a
stratospheric satire on the conventional
space-opera. This one was minus a megaphonist
at this writing.
WARNER BROS.—The celluloid biography
of another show business great is on tap with
the imminent camera start of "The Story of
Eddie Cantor." one of two films slated to hit
the sound stages during the period. It will
be produced in Technicolor by Sidney Skolsky,
Report
who was responsible in large measure for the
immen.sely successful "Tlie Jolson Story"
some years ago. Booked to portray the banjoeyed
comic, whose career began back in the
Gus Edwards days and who is still active in
radio. TV. motion pictures and on the personal
appearance circuit, is Keefe Brasselle.
Lewis Seiler will direct. Also on deck is "Stop,
You're Killing Me." a gangster comedy in
WarnerColor, wherein Broderick Crawford
portrays a mob.ster and Claire Trevor the
wife who tries to persuade him to go straight.
Roy Del Ruth megs the Louis F. Edelman
production.
Edward Morey Jr. Becomes
An Associate Producer
In tlie second such promotion-from-withinthe-ranlcs
to be made in the past month.
Monogram-Allied Artists upped Edward
Morey jr., for the past year or so an assistant
director, to an associate producership. Previously
William Calihan. also an assistant director,
was handed an associate producer
berth. Morey's first assignment in his new
status will be on the Walter Wanger production.
"Kansas Pacific" . . . Handed a term
megging ticket at RKO Radio was Nicholas
Ray. who was last at the Gower street studio
to pilot the Wald-PCrasna enti-y. "The Lusty
Men" . Argyle Nelson resigned
his executive post at the Howard Hughes
film foundry to become general manager in
charge of production for Desilu Pi-oductions.
the Lucille Ball-Desi Arnaz TV enterprise.
Nelson had been with RKO Radio since 1950,
and for five years prior thereto had been one
of David O. Selznick's top executives.
Three Story Buys for Week;
Two Go to Columbia
The literary market again turned up bearish
during the period, wherein only three
sales were recorded—two of them to Columbia.
That studio acquired "Wood Hawk," an
original by Leo Katcher dealing with the
early history of the U.S. army medical corps,
and "Conquest of Cochise," an original screenplay
be DeVallon Scott. The latter, which
will be produced in Technicolor by Sam Katzman,
sometime during 1953, concerns the
Apache chief's efforts in 1846 to aid American
troops who were trying to stop raiding
Comanche Indians from crossing over the
border into Mexico . . . Only other acquisition
was that by MGM of "Snips and Snails," an
original by Louise Baker, which is set for
serialization in the Ladies Home Journal.
Sidney Franklin was assigned to produce the
film version.
In marked contrast to the slowdown in
story sales was the bumper crop of new assignments
parceled out to scenarists on properties
already owned by the movie moguls.
Particularly active was Columbia, where the
Robert Cohn production unit tagged Herbert
Purdum to pen "El Alamein" and David Lang
to script "The Nebraskan," while, at the same
studio. Producer Sam Katzman set Robert
E. Kent to work on "Charge of the Lancers"
... In the roles of script polishers were
Charles Marquis Warren, applying the final
gloss to Nat Holt's "Pony Express" at Paramount,
and Harry Brown, similarly occupied
with "Split Second," the Edmund Grainger
entry for RKO Radio.
To Raise Allotment
On Aluminum, Copper
WASHINGTON—Manufacturers of theatre
and photographic equipment will be able
to use considerably more copper and aluminum
in manufacturing their products during
the third quarter than was expected, under a
directive i.ssued by the National Production
Authority
The action does not affect steel, which could
be in such short supply if the current strike
continues for very long that manufacturing
of civilian items using that metal could be
halted.
The new NPA directive ups the basic selfcertification
allowance for the third quarter
from 500 pounds of copper and 1,000 pounds
of aluminum per quarter to 10,000 pounds of
copper and 20,000 pounds of aluminum per
quarter.
Self-certification could reach a maximum
of 40,000 pounds of copper and 60,000 pounds
of aluminum per quarter if these amounts
would not exceed 75 per cent of base period
consumption, and 20.000 pounds of copper
and 40.000 pounds of aluminum per quarter
if these amounts would not exceed 100 per
cent of base period consumption. These departures
from the basic allowances were also
permissible under the previous allotments, but
at much lower maximum amounts.
James Frank, acting chief of the NPA's
film section, warned of steel shortages, especially
of nickel-bearing stainless steel, and
pointed out that most firms in the photographic
and theatre equipment field need considerable
quantities of steel. However, manufacturers
of products needing only copper and
aluminum will get a great lift from the healthy
increase in allotments.
Sam Spiegel to Produce
4 Films for UA Release
NEW YORK—United Artists and Sam
Spiegel, producer of "The African Queen,"
have completed a production-distribution
agreement for UA release of four top-budget
features to be produced by Spiegel. At least
two of the four will be in Technicolor.
The first of Spiegel's productions will be
a musical biography of the life and career
of Nellie Melba, which will star Patrice Munsel.
Metropolitan Opera star, making her
motion picture debut. Under the working
title of "Melba," shooting will begin in London
July 15. The film will be in Technicolor
and will include ten to 12 musical production
numbers from the operas in which Nellie
Melba sang.
The second production bears the working
title of "The Witness," from a screenplay by
Arthur Laurents, in which Ingrid Bergman
and Marlon Brando are scheduled to star.
Spiegel will also make an untitled Technicolor
musical and a romantic drama. All
four pictures will be delivered to UA between
the winter of 1952 and the end of 1953.
Sternberg Plans Jap Film
NEW YORK—Josef von Sternberg will go
to Japan soon to plan independent production
of a film based on Japanese history. It will
be his first project outside the U.S. since
"The Blue Angel." His latest film. "Jet
Pilot," will be released by RKO later in the
year.
28 BOXOFFICE :: June 28, 1952

Baby Sitter Deluxe Gets the Business
Bill Lewis of Dallas Specializes in Children and It Pays Off in Added B. O.
DALLAS — "Bill" Lewis, manager
of the "Capitan" Theatre here, has
within the last six months earned
the title of "Baby Sitter De Luxe"
from a host of mothers in northeast
Dallas.
"Kids are my favorite brand of
people," says Bill. "I get a real
kick out of having them in my theatre
for about four hours on Saturday
afternoon." He has on% of the
most complete children's shows in
the city, consisting of a regular feature,
a western feature, five glorious
cartoons and three serials.
Lewis will readily admit to you
that he's doing a job of baby sitting
on Saturdays for this four-hour
stint. He's proud of the fact that
week after week these same mothers
trust their children to his care. Just
as he says, "Wliere else can you get
a baby sitter for four hours for 25
cents."
Some enterprising mothers in the
locality bring their children together
into one compact group and arrange
for a teenage sitter to take them to
the movie.
Another Lewis idea is a Sunday carnival
of cartoons, which is an early-in-the-afternoon
feature. It is one hour and ten minutes
worth of choice assorted cartoons. This novel
part of the Sunday program is being gobbled
Baby Sitter Bill Lewis and Clientele
up by grown-up and kid patrons alike.
The Capitan manager has been engaged in
various phases of the motion picture industry
for 25 years. He has been associated with
Warner Bros, and United Artists in advertising
and exploitation. He wa.s first a manager
for the Old Mill Theatre, located where the
Rlalto Theatre now .stands. Hl.s friendship
with kids began here, a.s he wa.s an orKanlzer
of the Big Brother club which spoasored
Saturday morning movies for the poorer children
of the city, and held radio broadcasts
of goings-on.
Even In military service In World War II,
Bill Lewis was cast In the role of .sergeant
in the air corps under the theatre officer.
His Ideas on kids' programs are pretty well
defined. "Kids want action In a movie, be It
western or period costume adventure tale.
Indian stories probably rate first with kids.
Next, they seem to like atomic tales Involving
space ships and robot men. Next In order
is slapstick comedy." He has also observed
that "little girls care much more for romantic
interludes in movies. They will tolerate shoot
'em up, but they react more favorably to the
subtler, romantic portions of movies."
Kids are fun because they like fun. and
one has fun helping them have fun, seems
to be the Lewis credo.
Tour Utah cind Montana
NEW YORK— Six Hollywood personalities
made a Movietime tour of the Salt Lake City
exchange territory during the week, covering
towns in Utah and Montana. They were
Donna Reed, Marsha Hunt, John Derek, Robert
Wagner, players; Barry Shipman, writer,
and David Diamond, producer.
COLUMBIA PICTURES ANNOUNCES THAT PRINTS
PICTURES ARE NOW AVAILABLE IN
CAPTAIN PIRATE
color by
LOUIS
TECHNICOLOR
jtorring
HAYWARD
with
PATRICIA MEDINA • JOHN SUTTON
Screen Play by ROBERT LIBOTT,
FRANK BURT and JOHN MEREDYTH LUCAS
Based upon the novel, "Captain Blood Returns",
by RAFAEL SABATINI
Produced by HARRY JOE BROWN
Directed by RALPH MURPHY
OF THE FOLLOWING
OUR EXCHANGES FOR SCREENING
LAST TRAIN FROM BOMBAY
,».., JON HALL
with Christine Larson • Lisa Ferraday • Douglas R. Kennedy
Story and Screen Play by ROBERT YALE LIBOn
Produced by SAM KATZMAN • Directed by FRED F. SEARS
The J.
Arthur Ronk Organization presents
THE CLOUDED YELLOW
ring JEAN SI^WV\ONS • TREVOR HOWARD
starring
Sonia Dresdel • Maxwell Reed
Screenplay by JANET GREEN
Produced by BETTY E. BOX • Directed by RALPH THOMAS
Charles
Smiley
STARRETT • BURNETTE
THE KID FROM BROKEN GUN
with
JACK MAHONEY
Written by BARRY SHIPMAN and ED EARL REPP
Produced by COLBERT CURK • Directed by FRED F. SEARS
BOXOrnCE :: June 28, 1952 29

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, ratings ore added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as
"normal," the figures show the gross rating above or below that mark.
P
S
a 5
^
s
^
Atomic lily, The iPaia'

LETTERS
TV Competition in a Small Town
To BOXOFFICE:
Having been in this business since 1915—
although only 28 years in this small town—
I should like to put in my two cents worth
as to what's wrong with the failing oboxoffice
receipts of today. A good picture will do
excellent business in face of any and all
types of competition.
TV in this area was nearly perfect the
evening Iowa university and Illinois met in
basketball and every place that had TV sets
was packed. When I left a TV set to see
what the impact on attendance at the theatre
was I had expected the worst. But to
my amazement the theatre was well filled
and many waiting for the second show.
The picture was a good one, not an outstanding
one, but something people wanted
to see. It wasn't a cheap crime picture nor
a high class artistic flop. Rather, it was
simple and down-to-earth entertainment. Yet
business was excellent in a community that
is "basketball nuts."
If all the producers in Hollywood would
get together and pick out a group of ten
people who used to go to the theatre regularly
and ask them to check off the films
they would like to see on the feature chart
in the last BOXOFFICE magazine they surely
would have their eyes opened.
The producers always used to cry, "We have
got to make a certain number for double
feature purposes." Judging from what I
can see they are still making them for double
feature purposes. The public does not
want a good one and a "clinker" but "clinkers"
continue to come like sausages out of a
meat grinder.
True, we have had our "Show Boat."
"Father's Little Dividend," "Sailor Beware,"
"Samson and Delilah,"
"Ma and Pa Kettle,"
but what else have we had? I can remember
the day when MOM turned out excellent
films—one right after another—but Is that
the case now? The .same can be said of all
the others, majors or independents.
Paramount, MGM, 20th Century-Fox, RKO
and Warner Bros., you make the big ones.
Let the small companies make the little ones.
It can be done. TV is here to stay and it
will get better and it's up to you as producers
to step up the quality of your product. And
it might be altogether fitting if you would
hold in your thoughts continually the old
saying, "What blesses one, blesses all," and
apply this to your fear and dislikes of TV.
Iris Theatre,
Postville,
Iowa
L. E. PALMER
Small-Town Public Relations
To BOXOFFICE:
As a long-time subscriber to your excellent
magazine (my favorite), may I offer a suggestion?
Why not a boxed self-addressed form in
your weekly magazine whereby any exhibitor
can wrltt- you of some new stunt or of Improvement*
at hLs theatre that might be of
interest to his fellow exhibitors?
On June 17 I had my 24th anniversary
here In Bloomflcld and gave a free .show to
all, running continuous from 3 till midnight
and showed to about 2,000, two-thirds of ihU
towns population. I can't help but feel thl*
will prove good public relatloas as a great
many stopped to congratulate me on the
.show. It was a good one, of course.
Another recent Improvement Is lastallatlon
of new Century saund and with good projection
we pride ourselves on our plant, which
Includes Chrysler Alrtemp air conditioning
installed last year.
One more thought and that is a sample
speech for an exhibitor to pre.sent to his
club, along the lines of Ned Deplnet'-i Rotarlan
speech as outlined In your BOXOF-
FICE magazine of July 14. I Joined our local
Rotary club June 16 and I know they
will expect me to make a talk on my business
and inasmuch a,s I have been known
here 24 years and 18 years before coming
here they expect I should know show business
and I do, but am not too good in putting
into words, a short speech suitable for
the Rotary club along the lines of the value
of a theatre to any community, especially a
small town. Doesn't the industry provide
such a service?
Iowa Theatre,
Bloomfield, Iowa
H. E. REHFIELD
Your help appreciated— run the Cerebral Polsy
trailer. Available from May 15 to July 1.

Will open the new wing of her Meadowlark Twin
Drive-ln soon.
,
Wolf Point, Monf.—Clarence J. Severson s new
Sundown Drive-In is set for early opening.
SALES AND LEASES:
Brighton, lowo—Mr. and Mrs. Robert Berry hove
bought the Princess Theotre from the Walter Hogons
Croigmont, Ida.—Mr. and Mrs. Jock Cone sold
their interest in the Croigmont Theatre to Henry
Philpott of Myrtle Creek, Ore.
.
Colistoga, Calif.—Mr. and Mrs. William Bloir and
son purchased the 507-seat Ritz from the L-B In-
^Donbury, lowo—Mr. and Mrs. Lloyd Einfeldt have
sold the Dona Theatre to Mr. ond Mrs. Henry Harvey
of Sioux City.
, ., ,
. . .
Dawson, Minn.—Mr. and Mrs. R. J. Nolop bought
the New Grand Theatre from Bill Svendson.
Durond, Wis.—C. C. Noecker ond family of Muskogee,
Oklo., bought the Durond Theatre from Lawrence
Buchholtz.
.
Excelsior Springs, Mo.—The Slloom Springs Theatre
here, a Fox Midwest house, was sold to Don J.
Shode, Ottawa, Kos.
Hooper, Neb.—The Hooper Theatre was purchased
from R. Stostny by Arthur Goodwater of Madison.
Hillyard, Wosh.—Mr. ond Mrs. Charley E. Moggord
of Vancouver bought the RIalto Theatre.
lola, Kos.—John Krupp sold his Interest in the
54 Drive-ln to Jock Hastings.
Mound City, Kos.—Roy Miner has leased the
Aladdin Theatre from Mrs. Ellen Stelnhouser ond son
Franklin.
,^ .
Mount Airy, N. C.—The Pic Theatre has been
leased by Charles Felts ond Roy Easter.
Mondovi, Wis.—The Mondovl Theatre hos been
sold by Ralph Green to Robert Miller.
Notomo, Kos.—The J. L. Porters, Topeko, bought
the Welling from the Hermon Urbans.
New Rockford, N. D.— H. O. Beck purchosed the
Blockstone Theatre from Carl Linberg.
Noonan, N. D.—Businessmen of the city purchosed
the Memorial Theatre. Emmett Gousvik is manager.
Northwood, N. D.—J. J. Arnold has reopened the
Roxy here ond renamed it the Towne, ofter his
recent purchase and remodeling.
Nichols, S. C.—Mrs. Lois Barnes hos token over
the Nichols Drive-ln.
Osage City, Kos.— H. G. Brandenburg, Topeka,
bought the Osage Theatre from Mid-Central Theatres,
Odessa, Mo.—Louis Drowne purchased the Dixie
Theatre from Bernie Shaner.
Osceola, Neb.—OIlie Schneider bought the theatre
at Shelby from Mrs. Anton Polonka.
Pecatonica, III.—The Pec Theatre has been sold
by George NIcol to Han M. Balle of Byron. Extensive
remodeling is planned.
Prescott, Ariz.—W. L. Weir of Victoria, B. C, purchased
the Senator Drive-ln from W. J. Barton.
Republic, Wosh.—Mrs. Molly Bergstrom has sold
her interest In the Alpine Theatre In Colville and
the Avalon in Chewelah, Wash., to her partner and
Stratton, Colo.—C. C. DeCostro has bought the
Moon Theatre from Irvin Jeppe.
Shelby, Iowa—Charles Lothrop of Neola has
bought the Shelby Theatre from Carl W. Fore.
!ii¥Tllli
POSTPO
w
M-e-M TRADE SHOWS
FEARLESS FAGANff
FORMERLY JUNE 27th
NEW DATE: JULY 3rd
TIMES and PLACES of showings as advertised
remain the same in
all Territories l"*"
*£xcepf DALLAS, which h 10:30 A.M. instead of 2:30 P.M.
BEAUTIFUL STRAND THEATRE
Only theatre in Brookfield, Illinois,
a city of approximately 18,000, offered at
PUBLIC AUCTION—July 7, 2 p. m.
Real Estate and Equipment offered separately.
Smoll Down Payment—Balance Monthly.
Your prior Inspection invited by appointment.
Write or Coll: Leonard J. Schroder, Auctioneer
509V2 East Green Street, Chompolgn, Illinois
32
BOXOFFICE
:: June 28, 1952

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
umm
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
)
^\UcloA
The friendly attitude of the New
York Herald Tribune towards the
motion picture industry was brought
into sharp focus recently in a manner
that might serve as an example
to all newspapers.
Following the first weekend of hot
weather, the paper published a layout
of photos showing how the local
populace sought reUef from the
soaring temperature. In years past,
these layouts would have been restricted
exclusively to cheesecake
pictures of folks disporting themselves
at the various beaches nearby.
This one, however, included a photo
of people lined up in front of a theatre
boxoffice—a "healthfully air
conditioned" sign invitingly visible,
and an appropriate descriptive cutline.
On Fridays of late, the Tribune has
been using large house ads in the
news section, directing the attention
of readers to Saturday shopping
values advertised in the paper and
concluding with this pertinent suggestion:
"And when we've finished,
you know what? Right into an aircooled
movie—one of the shows listed
in the Herald Tribune amusement
page!"
* « «
The Showmandiser Index for the
first six months of 1952 will be published
in the next issue of BOX-
OFFICE. There is no other media
more quaUfied to point up the diversity
of the showmanship efforts
of theatremen than this periodic directory
of campaigns and ideas submitted
by exhibitors in the field.
BOXOFFICE is the only motion
picture tradepaper to provide theatremen
writh an up-to-the-minute
reference directory which simplifies
the quest for practical exhibitor campa>igns
and public relations projects.
For those subscribers who systematically
save and file (in an
ordinary looseleaf binder) weekly
copies of the Showmandiser section,
the Index is an invaluable and
quick reference directory to every
conceivable type of promotion to
support the boxoffice.
The January-to-June Index includes
successful campaigns on more
than 200 features and short subjects.
(Continued on next page)
BOXOFFICE Showmandiser June 28, 1952
Modernized Paramount Theatre
Reopened With a Bang at
LA
A 24-sheet billboard campaign was one phase of an intensive advertising program.
When United Paramount officials decided
to close and renovate the Paramount in Los
Angeles last April, Edward Hyman. vicepresident
of the circuit, and Jerry Zigmond,
supervisor of coast operations, launched the
reopening campaign before the date set for
closing. The ambitious program to celebrate
the reopening accounted for more than 17,000
lines of free publicity, a considerable accomplishment,
yet warranted for a modernizing
job that cost in the neighborhood of a
quarter million dollars.
With that iund of an investment, circuit
officials were not gambling that the citizens
of Los Angeles would find out about the
improvements. The campaign was geared to
make an impression on all California.
Even before the theatre closed to make way
for the reconstruction gang, ads began to appear
in the daily papers. The ads stressed the
physical improvements as special innovations
such as free parking, free tokens on public
transit lines for patrons, etc. Stories and art
broke simultaneously in 30 community papers
as well as the daiUes. A considerable portion
of the free publicity was garnered on the
opening night activities.
An official proclamation by the mayor, a
resolution pa.ssed by the city council and the
renaming of Hill street as Paramount street
by the Downtown Businessmen's Ass'n were
civic elements of the over-all campaign.
— 145 —
Hyman brought Lizabeth Scott, Paul Douglas,
Ronald Reagan and other stars to the
opening night festivities. Nils Thor Granlund.
conducting three television shows on the coa^t.
staged a one-month search for 12 hoste.sses to
serve on opening night. Disk jockeys and television
personalities vied with each other to
get interviews with the stars and the theatre
executives.
Special exploitation hit the Los Angeles
natives with sharp impact as 70 24-sheet billboards
were posted at strategic locations: 14
leading downtown department stores gave
one or more windows to promote the reopening,
5,000 blotters were distributed in office
buildings; 10.000 greeting cards were supplied
to hotels for distribution to guests with a cordial
invitation to visit the Paramount.
The opening night attracted thousands to
the site of the theatre and merchants and
contractors who participated in refurnishing
the Paramount ran congratulatory newspaper
ads for the occasion.
Mothers Get Flowers
Harry Gold.smith, manager of the Palace,
Lockport, N. Y., tied in with a neighborhood
florist to give fr«e cor.sage.s to the first 100
mothers who attended the theatre on Mother's
day. Tleup was keyed to the current film
attraction, "Belles on Their Toes."
33

I
^\uclo6 to ^J^eraicL Jrlb
to inspect the item. booth and followup stories on three days.
une
(Continued from preceding page)
fer, city manager of Fox Midwest Theatres
at Hutcliinson, Kas. Shaffer won $500 as a
by title. The cross-index of general exploitation
ideas includes over 300 ideas of every
result of his fine campaign.
Tony Masella, manager of Loew's Poll Palace,
Meriden, Conn., and a BOXOFFICE
description, workable in every type of theatre
operation.
Citation winner in December 1951, topped the
Small wonder, then, that the Index finds
other entries, taking the $250 prize.
favor with executives like K. E. Agle, supervisor
of the .Appalachian circuit, Boone,
Among the other winners of $50 prizes, we
see three more showmen who have made the
N. C, who recently notified his managers by
BOXOFFICE Honor Roll—Sid Kleper, manager
of the College, New Haven; Manny Win-
bulletin: "I want each of you to save and
refer to the Showmandiser section in BOXston,
Glove Theatre, Gloversville, N. Y., and
OFFICE each week, and to keep them handy
Lee Thompson, State, Menomonie, Wis.
on your desk so that we may discuss the
Congratulations are also in order to prize
promotion of our coming shows when I visit
winners I>. H. Louik, Post Theatre, Spokane,
your operations."
• * •
Wash., and Leo Sidosky, Loew's Boulevard in
the Bronx, and to the many other showmen
In pleasant company last week, we helped
wlio participated.
Judge the winners of the first Promotion
Seadler and MGM have $1,000 in prizes to
Prize Picture of the Month contest sponsored
by MGM
split up among showmen who submit campaigns
before June 30 on "Just This Once,"
for "Invitation."
Si Seadler, ad head for MGM, who came
and during July on "Carbine Williams."
up with the inspiration for these exploitation
contests, has supplied us with results
Campaigns should be sent to MGM in New
York, and copies directed to this department
of the balloting by the judges' panel and, as
will qualify in the monthly presentation of
is usual in these contests, we see familiar
names
Honor Citations bestowed by
among
BOXOFFICE
the winners.
for exceptional showmanship.
Heading the list is an old friend and contributor
to the Showmandiser, Willis E. Shaf-
— Chester Friedman
Kids
Autry Starts
Receive Gimmicks
Showmanship
Contest for Exhibitors
The Gene Autry Productions, Inc., has
On 'Steel Town' Deal set up a prize contest for exhibitors who are
The Kaiser-Frazer dealer in Detroit sponsored
willing to stage a Gene Autry day in conager
a Rodeo Roundup of Surprises for Mannection
with the playing of an Autry picture
Grant Hawkins of the Irving Theatre released through Columbia.
and helped to draw more than 1,500 kids to Top prize will be a trip to Hollywood for
the Saturday showing of "Steel Town." the winner and his wife as guests of Autry.
The dealer paid for candy, balloons and The winner has the option of accepting U.S.
comic books for every child who attended and savings bonds valued at $1,000. Other prizes
Hawkins booked a number of cartoons to will be: second—$500 in U.S. savings bonds;
round out the screen program.
third—$250 in bonds; fourth—$100; fifth—
Only advertising expense borne by the $50; sixth, seventh and eighth—$25. Ten
theatre was for a trailer announcing the leather wallets will be personalized for additional
winners.
show. The sponsor provided 4,000 heralds and
window cards and banners for about 75 locations.
An Autry day will permit tie-ins with li-
In addition he used a full window censed Autry merchandise dealers; his radio
display advertising "Steel Town" and the show over CBS will cooperate with local stations
kiddy show and had two new cars equipped
where possible, and tie-ins can be made
with signs patrolling the neighborhood. on Autry comic books and Columbia records.
The Irving is a 1,200-seat neighborhood Contests will be judged on the basis of
operation and with the adults in the audience,
showmanship, seating capacity of theatre,
played to 1,900 paid admissions on the population and other factors. Judges will be
matinee show.
four officers of the Association of Motion
Picture Advertisers—Harry K. McWilliams,
president; Lige Brien, vice-president; Edgar
Cutouts Are Displayed
Goth, secretary, and Albert Plorsheimer,
For'Singin'inRain'
treasurer.
Bill Smarr, manager
The contest started June 14 and will end
of the Arcada, Cambridge.
Md.,
December 31. Entries
used
should be submitted
litho cutouts to good advantage
to Miss Pat Murphy, Gene
to exploit
Autry Productions,
"Singin' in the Rain." He
displayed
342 Madison avenue. New
the York City.
cutouts in the lobby, out front,
atop the marquee and in store windows. A
record player, concealed above the boxoffice,
entertained passersby with hit tunes from the
Lobby Recruiting Booth
An army and air force recruiting booth was
film.
set up in the lobby for "The Wild Blue
Smarr and his assistant Paul Wise came up Yonder" in a campaign arranged by Manager
with a good stunt on "The Wild North." They William Connelly of the Babcock Theatre,
borrowed a sled used by Admiral Byrd on his Wellsville, N. Y. It was manned by army personnel.
Enlistees who signed up during the
first expedition to the South Pole as a lobby
exhibit. The sled was borrowed from a local drive were guests of the theatre management
collector and attracted wide attention since on opening night of the picture. The Wellsville
Daily Reporter published pictures of the
it was only the second time the public had
an opportunity
Way to Beat a Slump:
Nip It in the Bud
Before It Starts
With people turning to outdoor diversions
at this time of year, Frank Boyle, manager
of the Saxon, PHtchburg, Mass., took extra
precautions to maintain normal theatre attendance
with increased exploitation efforts
during the month of June.
A tie-in was arranged with the "Big Break,"
an amateur talent presentation on radio station
WFGM. Local amateurs appeared on the
stage every Tuesday for five weeks, with the
winner getting an audition for the Ted Mack
show in New York. The station advertised
the contest extensively and included mention
of the Saxon screen attractions.
DISTRIBUTES TABLOID HERALD
For "Tembo," Boyle distributed tabloid heralds
house-to-house and displayed a 40x60
frame on the sidewalk. A local archery club
provided an exhibit of archery equipment,
with club members on hand to answer questions.
Boyle arranged for the president of the
club to be interviewed on radio station WEIM.
Four sporting goods stores used window displays
of archery equipment and posters advertising
the picture.
Emphasis was placed on Judy Holliday, star
of "The Marrying Kind," to get attention for
this picture. Hand-lettered cards with glamor
stills of Miss Holliday were placed on bars,
counters and in the windows of main street
shops with the catchline, "That dumb blonde
of 'Born Yesterday' is back and how!" The
same copy was used in newspaper advertising
and in art and readers supplied to local
and suburban papers.
For "The River," lifesize cutouts were displayed
in the lobby and moved out front during
the playdates. Two thousand student
tickets were distributed in neighborhood high
schools and in surrounding towns. Notices
were pasted on bulletin boards in the high
schools, referring to the availability of tickets
for students.
FINNS ASSIST 'EAGLES'
The engagement of "Valley of the Eagles"
took on special significance since Fitchburg
is considered the Finnish capital of the United
States. Boyle had the full cooperation of the
Finnish daily newspaper and the vice-consul
of Finland who is business manager of the
paper and who conducts a daily radio program
in his native tongue over station WEIM.
Radio advertising supplementing newspaper
ads and abundant free publicity brought out
scores of Finns and Swedes who had not been
to the theatre recently.
A national guard tie-in with "Red Ball Express"
provided an exhibit of equipment out
front and special stage ceremonies honoring
servicemen who had served with the "red
ball express" unit.
Boyle concentrated his promotion for "Tomorrow
Is Too Late" on the American-Italian
portion of the population in Fitchburg and
Leominster. A heavy billboard campaign and
window cards saturated these areas, and spot
plugs were purchased on the Italian-American
broadcast over station WFGM. This special
effort to get out the Italian patronage
produced what Boyle terms "mattress money"
from residents of Italian extraction.
34 — 146 — BOXOFFICE Showmandiser June 28, 1952

Gloria Swanson Makes Headlines for 'Bedroom C Premiere
Gloria Swanson, star of "3 for Bedroom C," made daily headlines ing. Several thousand Santa Fe employes joined the parade (left)
during her stay in Kansas City in behalf of the world premiere of to proclaim the picture and honor 12 Santa Fe beauty queens
the film at the Paramount Theatre there. The story, told against selected to serve as maids of honor for Miss Swanson at the rethe
background of the Santa Fe's Super Chief, inspired extensive ception and a stage ceremony (right). Miss Swanson, surrounded by
cooperation from the railroad in the promotion for the initial show- the queens, gave a brief talk on opening night.
)
Miss Swanson was guest at several luncheons and parties arranged
in her honor, and took time out to meet Fox Midwest circuit managers
and executives attending their annual convention in Kansas
City (left). At right. Miss Swanson meets executives and reporters
of the Kansas City Star and AP reporters at a luncheon
held in the Muehlebach hotel.
Coming Film Hits Get
Plug in Window Space
Jack Hamilton, manager of the Ambridge
Pa. Theatre, has been using window displays
to get extra recognition for coming film hits.
For "Brave Warrior." he obtained an exhibit
of Indian costumes and paraphernalia from
the local museum and displayed it in a downtown
beauty parlor. A huge sign backed up the
display and plugged the picture and theatre
playdates.
On "Mara Maru," another downtown store
featured a full window exhibit of diving
equipment, helmet, suit, airlines, etc., which
was backed up by a card and stills announcing,
"This diving equipment is the type used
in filming 'Mara Maru' etc."
For "Quo Vadis," Hamilton placed large
quantities of posters and color stills on display
boards, exhibited in the lobby and in
neighborhood shop windows.
Rodney Toups' Top Tieup
Gets Zoo Cooperation
Rodney Toups, manager of Loew's, New
Orleans, got a plug for "Ivory Hunter" before
an estimated 50,000 persons who visited
the Audubon Park zoo. In front of the lion
and elephant cages, the zoo visitors found
large signs lettered, "There are thousands of
lions in 'Ivory Hunter,' etc., etc."
A fashionable women's shop devoted two
windows to a display featuring African
prints with announcement cards plugging
the film and theatre playdates.
Sandbags in Lobby
Philip Nance, manager of the Village Theatre.
Raleigh, N. C, built an attractive lobby
display to stimulate advance interest in "Ten
Tall Men." A sandbag emplacement was set
up along one wall and backed with a di.'-play
of guns, sabers and other army equipment
plus a three-sheet display and stills on the
picture.
Song Title Contest
Promotes 'Singin'
Louise Cotter, publicity director for the
Goldberg Theatres in Omaha, promoted a
song title contest In one of the dally papers
to exploit "Singin' in the Rain" at the State.
One thousand entries were received, with
the winner getting a $25 savings bond and
runner up getting record albums.
Radio station KFAB sponsored another
contest, inviting the public to .submit song
titles in which the word "weather" appears.
Theatre pa.sses and record albums were
awarded the winners.
Two Omaha department stores featured
window displays centering around records and
raincoats, with posters advertising the picture.
Displays aL-^o were set In music stores.
For street ballyhoo, girLs in bathing suits
wearing transparent raincoats toured the
shopping area in an open car.
BOXOFKICE Showmandiser June 28, 1952 — 147 — 35

Folks Start 'Singin
In Rain' After Drouth
1 oiks around Fredericksburg, Tex., were
talking about the drouth and its effect
on crops and cattle in the district when
Walter Knoche, manager of the Palace
Theatre there, played "Singin' in the
Kain."
KniH'he had one of those large umhrelhus
used on tractors lettered with the
title of the picture and dispatched a boy
to carry it about town. People shook their
heads dubiously and said: "It's Not Raining.
Yet." That night a "washer" came
So reports the Fredericksburg Radio
Post, under the caption: "Speaking of
Faith."
Merchants Co-Op Page
Exploits 'Invitation
A full-page newspaper co-op ad promoted
from local merchants by Lewis Thompson,
manager of the Holland Theatre. Bellefontaine.
Ohio, helped to exploit "Invitation."
Thompson had 500 invitations printed and
numbered, and had them passed out to pedestrians.
Lucky numbers were posted in the
lobby, and those holding "lucky" invitations
received guest tickets to see the picture.
Window tieups at a downtown dress shop
and a popular service station helped to ballyhoo
the show.
In connection with his campaign for
"Bend of the River." Thompson ordered exchange
heralds and got an appliance store
to defray the co^t. The store also paid for
the purchase and imprint of exchange heralds
advertising "The Wild North" and
"African Queen."
British Showman Uses
Animated Lobby Piece
J. H. Woodward, manager of the Astra
Cinema, Melksham, England, devised an
amusing animated display to sell "Comin'
Round the Mountain." He painted a large
cutout cartoon figure of a laughing soldier
surrounded by poster work. One side of the
figure was affixed to a pivot, the other side
rested on a cam actuated by an electric motor.
The cutout gave the impression that the
soldier was shaking with mirth, an impression
amplified by the use of an endless loop of
magnetic tape on which laughter had been
recorded.
The mechanical part of the display was
done by the theatre projectionist, W. H.
Hardy.
Builds Own Flash Front
For Lawrence, Kas., 'Rain'
Manager J. D. King used an attractive flash
front for current ballyhoo on "Singin' in the
Rain" at the Granada, Lawrence, Kas. Side
pieces consisted of three-sheet illustrations
mounted on wallboard frames and an overhead
banner showing the star heads and the
title.
Along the curb in front of the theatre. King
displayed three sections of the 24-sheet which
were cut out and mounted to depict the stars
in lifesize figures holding umbrellas on which
appeared the title of the film.
36
Skirts Under Marquee
Provide Good Flash
For 'Skirts Ahoy!'
Frank Manente. manager of the Esquire in
Toledo, erected a clothesline beneath the
marquee soffit and hung on it ten blue skirts
on which were stapled block letters spelling
out the title. "Skirts Ahoy!" This was displayed
prior to the opening and during the
run. providing an excellent flash that was visible
for blocks and provoking many quaint
comments from pa.ssersby.
Utilizing litho cutouts and stills from the
picture, large display pieces were built for
advance lobby showing and designed to be
used as part of the current theatre front.
The Esther Williams interview record was
5i'l>.
WTOL and aired
planted with radio station
on three different shows during the week
prior to opening.
The navy recruiting officer cooperated by
lending the theatre an animated sign for
the lobby, with a tape plugging "Skirts Ahoy!"
Campaign Gets Moving
Five Weeks in Advance
A five-week advance buildup preceeded the
opening of "Skirts Ahoy!" at the State Theatre,
Syracuse, N. Y. The campaign was
planned and carried out by Manager Sam
Oilman and his staff.
A display more than ten feet wide was
placed in the lobby and spotted with a color
wheel. Teaser trailers informed the theatre
patrons of the playdates and the affiliated
Strand Theatre used trailers and a lobby display
plugging the State attraction.
Balloons, imprinted with picture and theatre
copy were inflated and distributed to
1,000 kids who viewed the Memorial day parade.
Advantage was taken of the three-day
holiday to post signs on downtown stores
with copy, "Closed for the holidays, we've
gone to see 'Skirts Ahoy!' at the State."
Starting almost a month ahead of opening.
Oilman stationed a photographer at windy
street corners to take pictures of girls with
their skirts blowing in the breeze. The pictures
were displayed in the theatre lobby with
appropriate copy and those pictured were invited
to see "Skirts Ahoy!" as guests of
the management.
A canoe on popular Onondaga lake was
converted into a floating ballyhoo for the film
and Oilman used an illuminated 24-sheet
truck in advance and during current exhibition.
— 148 —
Leaping Lizards, It's
A Bullfrog Derby
Youngsters who patronize the Arcade
Theatre, Cambridge, Md., were all hopped
up over a Bullfrog derby which was promoted
by Manager Bill Smarr and his assistant,
Paul Wise.
A local merchant sponsored the contest,
offering a deluxe bicycle to the winner
and paying for special heralds which advertised
the contest.
The contest was conducted on stage
with each frog allowed 15 seconds in which
to make his leap. Announcement of the
contest was the signal for the youngsters
to scour nearby ponds and swamps to locate
entrants. Each had to train his own
frog and supervise his charge during the
competition.
Two-for-One Gimmick
Draws for 'Young'
Fred Leavens, manager of the Elmdale in
Ottawa, Ont., had small cards the size of ordinary
business cards imprinted as "kiss permits"
and distributed in local high schools to
exploit "Too Young to Kiss." The card also
served as a two-for-one offer at matinee
showings of the picture. A quantity of these
were fastened to windshields of parked cars
and placed on counters in downtown stores.
Candy kisses were promoted and distributed
with slips reading "A kiss for you . . . Don't
miss 'Too Young to Kiss' etc., etc."
In conjunction with "The Strip," Leavens
used a comic street ballyhoo consisting of two
ushers, one of whom was made up to resemble
a woman, the other a burlesque comedian.
Shaded by a large parasol, the couple toured
the busy thoroughfares with a sign advertising
the picture.
Detroit Duke Capitalizes
On State Prison Riot
Sensitive to timely news value, Peter Kavel,
manager of the Duke Theatre, Detroit, took
full advantage of recent news headlines when
prisoners rioted at Michigan state prison.
Kavel booked "Inside Folsom Prison" and
racked up top attendance through special
exploitation. He used photos, newspaper
streamers and heads, and stills from the picture
on special poster boards on the outside
of the theatre.
Billing on the marquee attraction sign read,
"Killer Warden Starts Prison Riot 'Inside
Folsom Prison.' This promotion theme was
carried out in all newspaper advertising and
other theatre media.
Graduates Introduced
To Audience at Theatre
George Slaughter, manager of the Grand,
Fitzgerald, Ga., came up with a unique idea
when the local high school had its prom recently.
Slaughter paraded the group down
the aisle of the theatre and onto the stage
where they were introduced to the audience.
The stunt required a six-minute interruption
in the show, but Slaughter reports that his
patrons took to the idea and came through
with a round of applause for the graduates.
BOXOFFICE Showmandiser June 28, 1952

)
Public Relations Week in
A Star's Willingness to Join in the Fun Pays Off in Good Will
By STEVE MILLER
Owen Theatre. Branson, Mo.
We never seen so much excitement since the
time Jim Owen caught the famous "Buck
Bass" (the one with antlers) down at Wagonwheel
hole.
Sorta unsuspecting like, we invited Forre.t
Tucker down into these parts to set for a
spell, one week to be exact. We found that
"Tuck" was a "setter" alright, but he also
turned out to be a ridge-runner too; and got
himself into the middle of everything that
was going on. This was of course accordin'
to our plan; but Tuck didn't miss nothin'.
We changed the name of Branson to
"Tuckerville" for the big occasion, and the
store windows were properly plastered with
appropriate banners such as "Tuck's Sody
Fountin' " and "We got a forrest full of slacks,
with and without tucks." When he hit town,
the first thing he saw was the big banner
across Main street, "Welcome Tuck"; and
the way the townspeople, including Mayor
Bink. pitched in was a sight to see. We
won't never forget Tuck. He says he's comin'
back, and that will be alright with us,
* * •
The first night at the theatre, we were on
the stage after his picture, "Flaming
Feather" and Tuck introduced the high
school Buccaneer Queen candidates. The second
night, we presented him with a big load
of "made in the Ozarks" gifts. The third
night we gave him our already famous "Ozark
Oscar." This Oscar is more important that
the dolls they give away in Hollywood. You
really have to be a people's favorite; but
you don't have to be a Barrymore to win one
of these. You got to come down here to get
it (when we give you the word). So far there
is only one of these "Oscars" and Tuck's got
it. They are more valuable than the Hollywood
variety due to their scarcity.
The activities which centered around Forrest
Tucker during his visit to Branson are
too numerous to mention, but to cover some
of the highlights we would include the motorcade
with police escort which brought him
down into the Ozarks from Springfield airport.
He was met by the welcoming committee
at the bank corner. The Mayor was
there with the high school band. Tuck
awarded the premiums to the owners of the
winning hounds at the annual meeting of
The Heart of the Ozarks Fox and Wolf
Hunters bench show and field trials. As
guests of Jim Owen, "The Float King," we
introduced Tuck to our famous black bass on
a ten-mile float down the White River. We
testify Tuck caught a "mixed string" of fish.
« « «
Climax of his visit was the annual high
school Buccaneer Ball where he presided at
the crowning ceremonies. Having been tipped
off by Paramount's Jim Castle that Tuck was
quite famous in West Coast golfing circles,
we staged a benefit match at Golf Ranch
Country club. Benefiting from the match was
Skaggs Memorial Hospital at Branson which
received the gallery fees.
Tucker's personal appearance in this Ozarks
community was staged on a cooperative basis.
He was a welcome guest wherever he went.
His headquarters was Sammy Lane Resort
overlooking Lake Taneycomo. He was a lunch-
BOXOFFICE Showmandiser June 28, 1952
the Ozarks
How One Star Helped Create Main Street Friends
Posed as an Ozark Hillbilly Modeled hats at mcrchonts stage show
Played golf in benefit match Awarded prizes in hound dog trials
Visited at School of the Ozarks Presided at high school ceremonies
eon guest at School of the Ozarks. Later, he
was photographed with one of America's
finest Jersey herds. At the School Surprise
of the day there was the naming of a newborn
calf, promptly christened "Tuck."
As a guest of Branson-HoUister Rotary
club, he gave a very interesting and educational
talk, outlining business aspects of the
motion picture industry.
Now. we'uns have read in BOXOFFICE all
about movie .stars gallavantin' around over
— 149 —
the country; but we'uns down here in the
hills will never forget "Tuck." the "one-man
Movietime Ambassador." He's the feller that
figgered that .some of his bread and butter
comes from the fine hill people of Uiese parts.
You'ens shoulda seen him jump in to the popcorn
stand at the Owen Hillbilly Theatre. The
way he .sold popcorn was a sight to fee. I
forgot to tell Tuck that when me and Nadlne
counted up after that never-to-be-forgotten
night, durned if we'uns didn't come out long.
37

Stars Add Sparkle to Premiere of 1 Dream of Jeanie'
D ,
sincl
leie
''^^l^i^re I'iLfPonsored Sponsored ^y?^^^^
by THTAnwT.T "'^ "'"-S
TONIGHT 8'3
Four stars of "I Dream of Jeanie" participated in premiere activities
oi the picture at Pittsburgh, where the opening uras part of the city's
Welcome week celebration. Entire week of activities was built
around the Hollyvrood visitors including parades, luncheons and
dedication ceremonies for Pittsburgh's new airport. Newspapers
opened up their news columns and radio and television stations
gave the Fulton Theatre premiere loads of free publicity. At left,
20 cameramen and part of crov/d on hand to welcome the stars
at the airport. At right, stars wave to crowds from mule-drawn
trolley after their arrival in Louisville lor picture's opening at the
Rialto Theatre, which followed immediately after the premiere
in Pittsburgh.
Oldtime minstrel players whoop it up before thousands who
crowded in front of the Fulton Theatre for the premiere fanfare
at Pittsburgh. Ray Middleton, Eileen Christy, Bill Shirley and
Muriel Lawrence were there for the festivities.
BOXOFFICE NUGGETS
Fred Reeth, manager of the Capitol, Madison,
Wis., made up a small four-page flyer
advertising the "lucky five" feature films
scheduled for booking during the latter part
of June and the early part of July. The front
cover page had an illustration of a horseshoe,
with the inside spread devoted to an attractive
layout announcing the stars, titles and
playdates of the various films. Reeth sold the
back page to a neighborhood department
store to cover the cost of printing and distributing
the flyers.
Ben Braudie, manager of the Bucyrus
I Ohio) Theatre, .sold a block of tickets to the
high school graduating class for a theatre
party when he played "Quo Vadis." Students
and teachers attended the show in a group,
Braudie also sold tickets in a block to nuns
of the local Catholic church.
A truck trailer mounting two 24-sheets on
the sides and a three-sheet on the rear was
used to ballyhoo "The Red Ball Express" for
Bill Brereton, publicity director at the Lafayette
in Buffalo. The vehicle toured the
downtown shopping section and suburban
communities surrounding the city.
38
Fred Greenway, manager of the Palace,
Hartford, Conn., had an employe carry a sign
through the downtown section lettered: "I'm
on My Way to the Palace to Laugh . . . Red
Skelton's on the Screen." The ballyhoo
created advance word-of-mouth talk for two
revivals, "Whistling in the Dark" and
"Whistling in Dixie."
In exchange for a lobby display sign, a local
men's shop gave Frank Manente, manager of
the Esquire in Toledo, 15 Adams straw hats
and ties for presentation to ticket holders in
the audience as a Father's day giveaway.
Manente placed the gifts on display in the
theatre lobby, with an announcement. He
reports that this type of tieup creates goodwill
and costs the theatre nothing.
Supplying his own work, Tom Williams,
manager of the State, Richmond, Ky., built
a false front to ballyhoo "Flight to Mars."
He also built a rocket ship which was suspended
beneath the marquee canopy. A tiein
with the news agency produced displays
in windows of three stores and two hotels
with prominent mention of the theatre attraction
and playdates.
— 150 —
Popularity Contest
Goes Big With Kids
A five-week popularity contest among the
small fry patrons of the Palace, Hamilton,
Ont., which got under way recently, has been
responsible for a sharp upswing in the theatre
receipts, according to Manager Sam
Hebscher.
Winner of the contest will be given a live
pony and the entire cost of the promotion is
borne by Markel Credit jewelers. The contest
is to span a five-week period and the winner
will be decided by the greatest number of
ballots registered in favor of the candidate.
A white ballot, good for one vote, is given
to every theatre patron throughout the duration
of the contest, scheduled to end July 11.
As an added inducement, on certain designated
nights, pink ballots valid for 25 votes
are given to every patron.
Hebscher has tethered the pony in front of
the theatre, where it will remain until the
end of the contest, with signs plugging the
promotion and the method of obtaining ballots.
The sponsor put up a display in his window
and took newspaper advertising giving full
details of the contest.
BOXOFFICE Showmandiser June 28, 1952
"I'r,

I
Paper Sets Precedent
And Uses Display Ad
On Its Sport Page
-i^ The Tell City ilnd.) News broke a prece-
J dent when the Ohio Theatre played "The
Pride of St. Louis" recently by running a
motion picture di.'play ad on the sports page.
David McParling, manager of the Ohio, contacted
Robert Cummings, sports editor of the
paper, wlio agreed to give the picture a fine
writeup in his sports column.
Noting that the hometown baseball team
was playing its most bitter rival on Sunday
before opening, McFarland publicly offered to
reward every local player who made a hit
1 during the game with a complimentary theatre
ticket. The manager of the home team,
pleased with the thought of thus furnishing
an incentive for the players, made announcements
over the public address system, with
full mention of the picture and playdates.
The editor of the Tell City News came up
with a surprise by running a story of the
)
ido'l
offer on page one.
McFarland cooperated with the Veterans of
Foreign Wars by helping to enioU youngsters
in the recent poppy drive. He agreed to give
a theatre pass to every child who aided in
the sale of poppies in the downtown areas.
This stunt, too, rated a front-page break in
the newspaper.
Thoughtful Exhibitor
Remembers Teachers
S. F. Wester, manager of the Paramount in
Charlottesville, Va., borrowed an idea that
had been used successfully by W. Grist jr. of
the Paramount in Lynchburg to promote
goodwill with teachers of public schools
throughout the area.
Letters w^ere mailed to the teachers, calling
attention to the fact that with just a
few days until vacation, the management
wished to express appreciation for their guidance
of the children and to wish them a
happy vacation.
Wester enclosed a guest ticket in each letter,
inviting the teachers to attend the Paramount
some time during the summer vacation
period.
A trio ol neighborhood exhibitors in Detroit
teamed up to book and exploit "Rasho-Mon"
on a day-and-dale booking. Entire window
in the offices of the Northwest Airlines was
one ol the effective tieups they made. The
theatremen were E. L. Shulman. Studio Theatre;
Max Gealer ol the Center and William
Flemion. Coronet.
l9Jll BOXOFFICE Showmandiser : : June 28. 1952
Who Needs a Jungle Ballyhoo?
The Woods Are Full of Em
Ifs quite a transition from African Junglr
native to primitive woodsman and hunter
in Oregon, and quite a stretch of the Imagination
to guess what one hius to do with thr
other. Nevertheless, Jack Matlack, publicity
dlrec;or for the J. J. Parker Tlieatres in Portland,
proved that the connection Is strictly
publicity—motion picture ballyhoo. In thi
instance, for a film titled "Ivory Hunter."
Matlack wa.s seeking an angle to explor
"Ivory Hunter" at the Broadway Theatre. H'
approached the editor of the Portland On
goniun and po.sed the question. "Can a mod
ern man get along In the woods with no mor.
equipment than an African tribesman us(
in the jungle? To be specific, could a man
live through four days in the woods, clothed
in a bearskin loin cloth, with only flint and
steel and a bow and arrow to sustain him?
The theatreman offered an appropriate
prize to anyone who could prove that modern
man is a resourceful shnook in spite of the
advantages of 20th century inventions. One
applicant would be selected to try the experiment
in the wilds of nearby Mount Hood.
The Oregonian went along with the stunt,
publishing stories of the theatre's search for
a suitable guinea pig, and dispatched a
photographer to rendezvous in the woods
with "Harold the Huntsman," actually Harold
Register, a 49-year-old contractor, who no
doubt needed escape from the rigors of civilization
and his brood of six young 'uns.
"Hapless" Harold returned from the woods
Larry Craig of Syracuse
Works Tieups on Dual
Larry Craig, manager of the Eckel Theatre,
Syracuse, N. Y., made the most of his
tieup opportunities when he played "Rose of
Cimarron" and "Hoodlum Empire."
A display of gambling equipment was set
up in the lobby and window tieup with a
sporting goods store put the spotlight on
•Hoodlum Empire." He also promoted window
displays from bookshops and photographic
supply stores, and tied in with Cimarron
Rose comic books to get newsstand
displays.
Ties worn by Jack Beutel in "Rose of Cimarron"
were featured in a haberdashery
shop along with photos from the film, and a
florist delivered "Cimarron" roses to the first
100 women who attended the theatre opening
day.
Lithos and Stills Make
Low-Cost Flash Fronts
Jim Barnes, manager of the Huntington
Park (Calif. I Theatre, has been drawing attention
to current films by building flash
fronts. These are Inexpensive since they are
made from lithos and stills.
Successive displays built for "The Big
Trees," "Bend of the River" and "A Streetcar
Named Desire" were attractively designed
and included an overhead banner covering the
full width of the theatre.
For "Bend of the River," a theatre employe
dres.sed in Levis, wlndbreaker and a tengallon
hat patroled the downtown area carrying
a rifle and sign.
— 151 —
after four days, with an exciting news story
of how he had lived In a hole In a log, survived
on plant roots and greens he found
In the wood.s—and a tasty crow who got in
the way of an arrow discharged from his
bow. Pausing only to fill the Inner man with
a few bowls of soup at a nearby restaurant,
Harold hastened to the stage of the Broadway
where he was presented to those who had
succumbed to the tale of adventure reported
each day in the Oregonian and had purchased
tickets to see the daring Harold and the theatre's
screen attraction.
As for Harold, after the Introduction, he
was presented with an award for his services
—an all-expense vacation in the woods!
Star Interviews Aid
Premiere of 'Clash'
Mark Ailing, manager of the RKO Golden
Gate Theatre in San Francisco had Barbara
Stanwyck and Producer Jerry Wald in town
to help exploit "Clash by Night." When the
film star arrived, she was greeted at the station
by 200 civic dignitaries and a mobile
unit from radio station KYA. She made eight
radio appearances for interviews, had luncheon
with the city council, greeted servicemen
aboard a returning troop ship from Korea
and attended a screening of "Clash by Night"
for members of the press and exhibitors.
Wald made 12 radio and television appearances
and attended a press luncheon. Coverage
in the metropolitan newspapers was
picked up and syndicated by the wire services.
On opening day. Miss Stanwyck was on
hand In the theatre lobby, giving orchid corsages
and autographed photos to the first
200 women patrons.
Miniature 24-Sheets
Are 'Drum' Blotters
Miniature 24-sheet boards advertising
"Distant Drums" were distributed by Adrian
Cassldy, manager of the Coosa In Chlldersburg,
Ala. The Chamber of Commerce at
Sliver Springs. Fla., where part of the picture
was filmed, supplied blotters which Cassldy
had overimprinted with the playdates.
To ballyhoo "The Magic Face." Cassldy
u.sed a soundtruck and two cars bannered
with appropriate posters.
39

Opposition Converted
Into Business Draw
At Casper, Wyo.
An inilated weather balloon, painted to resemble
a baseball and lettered with the
stars and title. "The Pride of St. Louis." made
an effective overhead flash for the picture
when it played the Rockingham Theatre,
Reidsville, N. C. Balloon cost $3.25, and according
to Manager Bill Hendrix it created
loads of comments.
First Night Audience
Hears Consul Speak
The mayors of Mount Vernon and New
Rochelle and members of their staffs were
guests on opening night of "Faithful City" at
the Parkway Theatre, Fleetwood, N. Y. The
two mayors and Elizer Doran, Israeli consul
for New York, addressed the audience from
the theatre stage. David Kane, publicity manager
for the Parkway, invited rabbis and
members of Jewish organizations in Westchester
county to a screening of the picture
ten days before opening. The guests were
urged to call the attention of the picture to
their congregations and friends.
The Parkway used one-sheets extensively,
and 200 special posters were distributed
throughout the area. Members of Hadassah
and B'nai B'rith received notices of the booking
from their respective organizations.
Raffles Search Rates
'Mara Maru' Publicity
A variation of the Raffles search, worked
with the local newspaper, helped publicize
"Mara Maru" for Jack Hamilton, manager
of the Ambridge (Pa.) Theatre.
An usher wearing red shoes appeared in
predesignated areas and people carrying a
copy of the paper were eligible to receive complimentary
theatre tickets if they identified
the man and gave the password: "You are
the man from Mara Maru."
Because of the cun-ent steel strike and the
fact that money is tight in the community,
people went after the free tickets in a big
way.
Use Personal Trailer
RKO Theatres in the New York metropolitan
area used an unusual trailer stunt to promote
"Belles on Their Toes." Each manager
was photographed pointing to a 40x60 display
for the picture. Copy on the 40x60 included
a personal endorsement by the manager
plus preview comments of patrons who
had seen the picture at neighborhood screenings.
40
Jerry Lasswell, publicity manager for Rialto
Theatres at Casper, Wyo„ turned the competition
of a trade show, staged at the armory
building, into an active business stimulant
for "The Wild North."
Realizing that the trade show was having
an adverse effect on the downtown theatres,
Lasswell noted that one of the acts in the
show was Ernie Smith and his trained white
German shepherd dogs. Upon learning that
the dogs had appeared a.s wolves in "The Wild
North." Lasswell persuaded the trade show
manager and the owner of the dogs to make
personal appearances at the two downtown
Rialto theatres.
The impromptu appearance of the dogs
before a Saturday matinee crowd created
excellent word-of-mouth publicity for the picture
which opened the following day.
Everett Allen, manager of the local theatres
operated by the circuit, boosted "Ma and Pa
Kettle at the Fair" at the Rex Theatre with
a tieup with a super market which was celebrating
an anniversary. The store manager
furnished hot rolls and jars of jams and jellies
which were given away to theatre patrons
during the engagement of the picture. The
store advertised the refreshment offer in a
full-page newspaper ad.
Big Rotary Talent Show
Shifted to Joy Theatre
John Payne, manager of the Joy Theatre,
Dawson, Ga., worked a goodwill deal with
the Rotary club which resulted in extra business
for the theatre and produced Income for
the club's youth fund.
Each year, the Rotarians sponsor a county
talent and hobby show. Payne suggested that
the show be held at the Joy Theatre this year,
and worked out a progi-am whereby the organization
would receive a share of the proceeds
over and above the average gross.
According to Payne, the theatre gained
many new patrons, received a wealth of free
newspaper and radio advertising, and racked
up triple the normal receipts.
Yankee Tickets Pull
Kids to See 'St. Louis'
Saturday matinee business boomed at the
Ridgway, Stamford, Conn., when Manager
Andrew McDonald played "The Pi-lde of St.
Louis." McDonald promoted two boxseats
for a New York American league baseball
team Sunday game at Yankee stadium in
New York. These were given away to ticket
holders in addition to 36 major league baseballs
obtained gratis from a local sporting
goods store.
Plays 'Kettles' 3rd Time
H. L. Durst, owner-manager of the 87
Drive-In Theatre, Fredericksburg, Tex., has
played "Ma and Pa Kettle Go to Town" three
times. During the most recent engagement,
he obtained an open car of 1920 vintage, decorated
it with streamers and bunting, and had
several boys drive it around town with signs
advertising the playdates. Circulars were distributed
at busy intersections.
— 152 —
Bdthsheba
Th» Won>*n
Divid
< UOGUE THEATRE
LEE'S SUIVIIVIIT, IMO.
Sun.Mon.Tue. March 30-31 April 1
Mmiiito Malt itH -
CUM It
R. S. Lindamood, manager oi the Vogue, Lee's
Summit, Mo., designed his own heralds and reports
these gel better results than stock circulars.
Novel layout illustrated above proved
profitable. Institutional features of the theatre
such as admission prices, parking and
hearing aids are sold in all literature distributed
by the exploitation-conscious theatremon.
Evan Thompson Scores
On Three Giveaways
Evan Thompson, recently appointed manager
of the Lincoln Drlve-In, Langhorne, Pa.,
started out to promote giveaways as a business
stimulant and has come up with three
effective deals in the first four weeks of the
operation.
For Mother's day, he got a local florist to
give orchid corsages to the first 200 mothers
who attended the theatre.
Second deal called for a jalopy giveaway
scheduled for July 3 with local business firms
supplying a 1939 Lincoln for the holder of
the lucky ticket.
The kids came in for a break when Thompson
tagged merchants the third time to the
tune of six bicycles to be given away to a
boy and girl in the auditorium on June 20,
June 27 and July 11.
Gifts and Special Show
Draw on Anniversary
Frank McWeeney, manager of the Pine
Drive-In near Waterbury, Conn., offered
gifts to patrons In honor of the third anniversary
of the theatre's opening.
Every child received a free yo-yo and a
pony ride, every adult received a pass good
for another show, and trick riders gave an
exhibition of horseback riding as an added
attraction.
McWeeney booked "Submarine Command"
and "Fort Defiance" as his attractions plus
an hour of cartoons to commemorate the date.
BOXOFFICE Showmandiser : : June
28, 1952
tttiii

HOW TO INCREASE ATTENDANCE
PINPOINTED IN HOMES POLL
Public Wants Better Films,
Cleaner Theatres and
More Advertising
RICHMOND—A rejuvenation of the Virginia
Motion Picture Tlieatre Ass'n is under
way following tlie annual convention here last
week. The newly elected officers, said to be
the youngest slate ever named to leadership
of an Allied-affiliated organization, is headed
by Sidney Bowden of Norfolk, general manager
of Wilder Theatres.
Bowden succeeds William Crockett of Virginia
Beach, who died several weeks ago.
f
c.
r?
BOARD OF DIRECTORS SLATE
The new t)oard of directors was elected according
to Congressional districts. They include:
District 1—Leonard Gordon and G. E.
Ward jr.; District 2—Sidney Bowden and
Robert Levine: District 3—Morton G. Thalhimer
and A. Frank O'Brien; District 4—W.
R. Tanner and Oliver P. Chandler jr.; District
5—P. M. Westfall and John Lester; District
6—R. McLemore and Jack Rumsey; District
7—D. F. Aleshire and Ellison Loth; District
8—Benjamin T. Pitts and D. H. Covington;
District 9—R. G. Flanary jr. and R. P.
Stuart, and District 10—Frank B. Stover and
Wade Pearson.
Board members elected at large are J. D.
Hofheimer, Sydney Gates, Seymour Hoffman,
E. R. English. William Dalke jr., Robert T.
Barton jr., Harold E. Wood, Howard Rubin,
Hal Lyon, Sam Bendheim jr.. Jack Groh, Sam
Roth, T. I. Martin, J. K. Crockett, Chris
Geoghegan, Willis Grist, Morton G. Thalhimer
jr., and Morton Gerber.
The meeting was held in the John Marshall
hotel here June 16-18 and the first two days
of the convention were taken up with registration
and closed business sessions. Film
clinics were held for cities of various sizes,
ranging from those of 5,000 population to
those over 50,000.
BABB DISCUSSES SURVEY
On Monday night a reception was held on
the Roof Garden for visiting showmen and on
Tuesday and Wednesday noon luncheons were
given. A barbecue supper was given Tuesday
night and on Wednesday night the annual
dinner dance was held ending the convention.
Wednesday afternoon's business session was
opened with an address by Ralph Bries. sales
manager for Berlo Vending Co.
Kroger Babb. president of Hallmark Productions,
spoke on "Showmanship Means
Dollars." and told exhibitors the results of
a survey recently conducted by Hallmark in
various cities and small towns across the nation
to inquire why citizens were not attending
motion pictures.
The survey, Babb said, covered 8,000 homes
and ended two weeks ago at Grand Rapids,
Mich.
Results. Babb said, showed that the main
reason citizens failed to attend theatres was
dirty theatres, dirty restrooms, lounges and
floors, vermin, mice and rats, which the majority
of patrons said infected most theatres.
New officers of the Virg^inia Motion Picture Theatre .Ass'n pose for the photographer.
Left to right: Seymour Hoffman, second vicr- president; Sidney Bowden,
president; F. M. Westfall. third vice-president; Leonard Gordon, first vice-president;
Morton Thalhimer jr., secretary, and Harold Wood, trea-surer.
Reason two was found to be di.scourteous
staffs. Babb said many of the people interviewed
said they "hated to wake up the cashier
to buy a ticket or interrupt her reading
or telephone conversation."
The third rea.son was the comment: "I didn't
know what was playing. Nobody told me and
I saw no advertising on it. so I did not know
what the picture was or who was in it."
Bad pictures was given as fourth reason,
but Babb said very little was heard about bad
films in the entire survey.
At the concluding banquet Wednesday night
Morton G. Thalhimer sr. was introduced and
he said he was proud to see the group elect
young and progressive men to the highest offices
of the organization.
Bowden, the new president, said he would
try to weld the organization tighter and to
bring every exhibitor in the state into the
group as an active member.
REGISTRATIONS
RICHMOND—Registered at the Virginia
Motion Picture Theatre Ass'n convention
here were:
Richmond
Seymour Hoffman
Frank Wolf jr.
Ell Dreylinger Jock Groh
R. W. Henley Floyd Stowls
(Continued on next page)
Frank Wolf, district manager for .Alexander
Film Co. Ilefti: Jack Groh, Broadway
Drive-In. Richmond, and Bill Tally,
Alexander Film Co. salesman.
Jeff Holluiiiur (left), B.Nril llu.itrc.
Norfolk; Robert Lewis. Levine Enterprises,
Norfolk, and John Ilerndon, Visualite
Theatre in Staunton.
Jerry Sandy of Sandy Films and John Rose of Rose Roadshows. I>ciih i>i Wa.shington,
are seen in the photo at left kibitzing at a game of c.inast;i held on opening
night at the John .Marshall hotel. In the other phoUi. Mrs. .M.vron Mills of Kquity
Film Co., Wa-shington; Bill .Michaelson, Lippcrt. and Mrs. Helm rerliii Smith, daughter
of B. Perlin of the Norvlew in Norfolk are snapped at a card table.
BOXOFFICE June 28, 1952 41

I
of
'
Sidelights on Virginia Convention
RiCHMOND — Sidelights on tlie Virginia
potion Picture Theatre Ass'n meeting in
Richmond last week:
Robert Levlne of Lovine Enterprises said
that one of the Industry's bigges' problems
today is sufficient workers, properly trained.
Levine also said that at a recent managers
meeting the Levine company manas'-rs were
asked what tradepiper they wanted to receive
for the comins year. He said that
every manager voted for BOXOFFICE.
• • •
Jerome Sandy, son of FYed Sandy, was
manning the Sandy Film Co. display. Although
new to the industry, Jerome was
making friends rapidly and was highly commended
for the way he handled his first
convention assignment.
Jake Flax, Republic manager who has
been in the industry since 1912, said he
enjoyed every minute of the convention, but
that he liked meeting his old friends best
of all.
Mr. and Mrs. John Connor of Pulaski,
Va.. expressed the opinion that business can
be on the upgrade if a manager uses every
means at his command to entice patrons into
the theatre. Connor recently played "The
Pride of St. Louis" and had as guests of the
theatre members of the local ball club.
Jimmy Pi-ichett of Martinsville said his
firm was taking over the Bassett Theatre
in Bassett, Va. This makes the second theatre
for the firm.
• • «
Mr. and Mi-s. Sam Wheeler of Wheeler
Film Co. and R&S Theatre Supply had a
fine time taking orders for Lorraine carbons
in their booth at the convention.
T. I. Martin of Ktts Theatres said that
a lot of drive-ins were being built this year
by his firm and others in the area.
Craig Cousins of the Isis, Lynchburg, was
introducing himself to every stranger at the
convention and was busy getting ideas for
use in his own theatre.
« • *
John Rose of Rose Roadshows was handing
out material on his features to everyone
who passed his booth.
REGISTRATIONS
Continued from preceding page)
Harold Wood
Frank O'Brien
A! Bernstein
John Zennei'
Allen Brown
Richard Kilgore
Frank Morgan
Som Pulliam
Robert T. Barton jr.
David Kamsky
Pete Trent
Morton S. Thalhtmer
Morton G. Tholhimer jr.
Ivan Rosenboum
Solon Bott
Jack Bryan
Jimmy Francis
Bill Talley
Dan Wilkinson
Alex Rovdin
Dan Browning
Mercer Stillman
W. R. Kessler
Ben Eddington
Carlton Duffus
Washington^ D. C.
Richard B. Phillips
Jerry Adams
Tom Baldridge
Phil Isaacs
Hal Marshall
John O'Leory
Joe Gins
Ira Sichelmon
Jack Howe
Olmsted Knox
C. Joseph DeMoio
George Nathan
A. H, Levy
George H. Mayer
F. M. Coover
Joseph M. Cohon
George Kelly
Joe Rosen
5am Roth
Horry Roth
F. W. Nicholas
Lone Patton
Sampson Pike
Myron Mills
Maynard Madden
Som Wheeler
Elmer H. Brient
Robert Brient
Jake Flax
Dove Williams
W. R. Glesner
Jerome W. R. Glesner
Eugene Kramer
John Rose
Jerome Sandy
Don Atkinson
N. C. Hoefele
Marty Wolf
Dave Peterson
Norfolk
Robert Levine
Evelyn Butler
Sydney Gates
J. D. Hofheimer
The cocktail party given before the banquet
by Alexander Film Co. was well-attended
and on hand to greet the guests were hosts
Frank Wolf, district manager, and his assistants
Jack Bryan, Mike Bott. Fleet Robinson
and Bill
Talley.
* • *
The drink display of the Coca-Cola Co.
was manned by R. W. Henley, who was kept
bu.sy handing out free Cokes.
William B. Horsey of the Orange-Crush
Jack Pence (left), who recently opened
the Riverside Drive-In at Roanoke; Roscoe
Perdue, Perdue Cinema Service, Roanoke,
and Jack Howe of Paramount,
Washington, snapped in a conversation
on drive-ins.
Co. manned that firm's booth and handed
out free drinks.
George H. Walter of Lorraine carbons
passed out trick knives. Standard Vendors
of Baltimore gave a bag of candy to everyone
attending the convention and the banquet.
Each bag contained more than one dollar's
worth of candy.
* * *
'
Mi-s. John Wolsh Wolsh Candy Co.,
Baltimore, had a pretty display from which
people could choose what they wanted. The
display case was kept full at all times, although
the demand for candy was great.
Carlton Duffus, executive secretary, predicted
that a lot of progress would be made
this year in the association's district meetings.
Robert Lewis
Mrs. Helen Davis
Sidney Bowden
W. T. Marshall
A. J. Hargroves Stonley Barr
Baltimore—George C. Pitch, Mrs. John Wolsh, Martin
Coopersmith, H, C. Dusmon, Jack Dusman.
Covington—Jack Rumsey.
Arlington—Wade Pearson.
Virginia Beach—Allen Soble, Al Crosby, J. K. Crockett.
Martinsville— J. L. Pritchett, W. W. Olsen, J. J.
Jobnson, F. M. Westfall.
Luroy— D. F. Aleshire.
Staunton—John Herndon.
Franklin— H. J. Lyon.
Puloski—John Conner.
Culpepper—T. I. Martin,
Woodstock— William Daike jr.
Petersburg— Howard Rubin.
Charlottesville—John Kose.
Wytheville—John Les.ter.
Bmporia—Fleet Robinson.
Lynchburg—Zenobia Austin, Croig Cousins, R. L.
White, Willis Grist.
Newport News—Leonard Gordon, James R. Booth, W.
E. Jasper, Jerry Gordon, Julian Gordon.
Ashland—D. H. Covington.
Highland Springs—Ben Somma.
Salem—Harold Depkin,
South Hill— H. S. Montgomery jr.
Hilton Village— Fronces Finch.
Cope Charles—G. E. Ward jr.
Waynesboro— Ellison Loth.
Suffolk—Roy Richardson.
Lovingten— J. H. McClellen.
Other States
Atlanto—Herb Moffett, Horry Hart, Harry Kotz.
Anamosa, Iowa—Charles Niles.
Philadelphio— Ralph Pries.
Chicogo—Williom B. Horsey.
Hollywood— Ern Westmore.
Wilmington, Ohio— Kroger Babb, Bill Copeland.
Seek to Quash Suit
On Ban of 'Nation'
BALTIMORE—Attorney General Hall
Hammond sought to quash a suit filed against
Beverly Ober, police commissioner, and the
Maryland board of motion picture censors
which contends the state censorship statute
is unconstitutional and seeks to lift the
current ban on "The Birth of a Nation."
The demurrers, filed in circuit court here
last week, assert the bill of complaint brought
by Harry R. ShuU, distributor of the disputed
film, is "bad in substance and insufficient
in law."
The suit, if allowed, would have national
implications.
Coming a month after the Supreme Court,
in a decision reversing bans on "The Miracle"
and "Pinky," declared motion pictures
are subject to the same constitutional guarantees
as the press, the case might not only
decide the constitutionality of the Maryland
statute but also might have a bearing on
those of five others states and more than
200 municipalities which have film censorship.
The censors banned the 37-year-old D. W.
Griffith classic May 22 on the grounds "it
could easily induce riots and other crimes."
The film, which gives sympathetic treatment
to the plight of white southerners after reconstruction
days, has been accused of showing
Negroes in an unfavorable light.
J. Edgar Harvey, deputy attorney general
and counsel for the censor board, said the
National Ass'n for the Advancement of
Colored People seeks to enter the case as a
friend of the court.
Meanwhile, Maryland's censors brushed
aside a ruling of Attorney General Hammond
and announced they would continue to judge
pictures as the laws now stand. In a formal
statement which, in effect, ignores Hall Hammond's
decision to trim their powers, the
board announced it would "adhere to the law
creating it."
F. M. Sinatra Joins USAF
NEW YORK—Frank M. Sinatra,
manager
of the Walter Reade Strand, Perth Amboy,
has resigned to join the air force. Sinatra,
who recently graduated from Rutgers university
with a teaching degree, was given a gift
by fellow managers at a June 24 party in the
Perth Amboy Majestic. Walter Reade jr.,
president, gave Sinatra a savings bond and
assured him of a managerial post on release
from military service.
Vincent Trotta Goes West
NEW YORK — Vincent Trotta, who has
been acting as a beauty contest judge for the
last 20 years, has left for the coast to
select Miss Universe from among 30 contestants
at the Miss Universe Pageant, Long
Beach, Calif. There will be a reception at
the Universal Studios for the foreign beauties.
FRED BEEDLE RESIGNS
Pittsburgh—Fred A. Beedle resigned
June 27 as president of Allied of Western
Pennsylvania due to pressure of personal
business.
42 BOXOFFICE :: June 28, 1952

..
Albany Grand Is
For Fight Telecast
SRO
ALBANY—Despite the heat, the 1.525-
seat Grand Theatre, which i.s not air
conditioned, was sold out Wednesday
night at $2.98 a ticket for the Maxim-
Robinson fight telecast. Temperatures
were above 80 outside and past 90 in the
theatre.
Men in shirt sleeves predominated.
About 10 per cent of the audience was
Negro.
The telecast was technically below the
standard of the Robinson-Turpin and
Saddler-Pepp affairs. The crowd di.sliked
Maxim's defensive style. Images were
marred by haze, probably from ringside,
and there was some distortion from faulty
projection mechanism. Major Paul Wallen
said boothmen discovered the flaw before
the telecast but hesitated to make the major
readjustment.
The concession trade boomed.
Eleven Funny Films Mark
Lafimovie 10th Birthday
NEW YORK—A program of the 11 funniest
films played since the theatre was
established a decade ago will mark the tenth
anniversary July 4 of Laffmovie, 42nd Street.
Pictures selected are a half-hour Laurel and
Hardy comedy, several two-reelers by the
Three Stooges and Leon Errol. a Little Rascals
feature aad a variety of cartoons including
Tom & Jerry, Donald Duck. Pluto.
Mickey Mouse, Caspar, the Talking Magpie
and a Terrytoon. The anniversary program
starts July 3.
Laffmovie was opened by James Mage,
president, who came to America after the
fall of Prance and had the idea of a theatre
offering escapist entertainment. Mage says
broad, slapstick comedy is what his customers
want. Abbott and Costello, Laurel and Hardy
and the Three Stooges outdraw, three to one,
more sophisticated comics.
Dezel Closes Three Deals
NEW YORK—Albert Dezel has clased distribution
deals in three areas for "The Burning
Question." Frank Fischer will handle the
Milwaukee and Minneapolis areas; Charles
Rich, Cleveland, Cincinnati, Pittsburgh,
Philadelphia, Baltimore and Washington, and
J. M. Nercessian, Salt Lake City and Denver
territories.
Clubwoman Backs 'Encore'
NEW YORK—Mrs. Dean Gray Edwards,
chairman of the Motion Picture Division, General
Federation of Women's Clubs, has sent
a letter to 1,200 affiliated clubs specially
recommending Paramount's "Encore," a
Somer-set Maugham trilogy which will go into
general release next month
Weather That Nobody But Theatres
Liked Swelled Broadway Business
NEW YORK—The effect of weather on the
boxofflce was seldom more clearly Illustrated
than during the pa.st week. Following n
.sunny weekend which lured thousands outside
the city, the last weekendwns rainy and
distinctly unpleasant, with the result that
thousands of per.sons seeking entertainment
had recourse to the Broatiway theatres.
Grosses jumped all along the line, with a
corresponding increase in exhibitor optimism.
Tliose who had been attributing most
of their financial ills to television were temporarily
silenced. Good pictures and bad
weather brought eut the crowds. Another
factor undoubtedly was an influx of tourists.
The Paramount, with "Clash by Night"
iRKOi and a stage show, and Radio City
Music Hall, with "Lovely to Look At" (MGM>
in its fourth week and a stage show, led the
showcases. Ai-t houses did very well indeed.
One oddity was the fact that "Outcast of
the Islands" (UA) in its sixth week at the
Fine Arts showed a substantial increase in
business, while at the Astor the same picture
in the same week only held its own.
.
Pictures opening during the week included
"Where's Charley?" (WB) at the Music Hall,
"The Story of Robin Hood"

. . Spencer
. .
. . Marlon
. . Nat
. .
B R O A D V\/ A\
T t-ouard Goldenson, president. United ParaiiKHint
Tlieatres, sailed lor Europe with
Mis. Goldenson on the Queen Mary June 25
. . . Floyd Odium, Atlas Corp. president, returned
the same day on the Liberie .
Peter Cusick, 20th-Fox dii'ector, was also on
the French ship.
Elton Hayes of the Walt Disney "Story of
Robin Hood" cast will appear Sunday night
(29» on the Colgate hoiu- over the NBC television
network . . . Hem-y L. Nathanson.
president of MGM Pictures of Canada, and
Ted Gould, general sales manager, returned
to Toronto after conferences here . . . Marge
and Gower Champion, MGM dancing stars,
were scheduled to return here after attending
tJie Washington opening Fi-iday (27 1 of
"Washington Story." Louis Calhern, who
also attended, planned to leave for the coast.
Louis Calhern received a special award from
Speaker of the House Sam Rayburn for his
part in MGM's "Washington Storj-" at the
film's premiere at Loew's Palace in Washington
June 27. Calhern will return to Hollywood
June 30 to start "A Steak for Connie"
. . . Frank LaGraiide, supervisor of Paramount
. . .
laboratory opei-ations in New York and London,
is back from a two-month European
business trip. In Rome he completed technical
arrangements for "Roman Holiday"
which William Wyler is producing there
Pandro Herman and Richard Brooks, producer
and director of MGM's "Battle Circus,"
returned to Hollywood after government conferences
in Washington and will shortly begin
shooting exteriors at Camp Pickett, Va.
Pincus Sober, MGM attorney, returns from
the coast June 30 before taking off for Europe
on behalf of the U.S. Olympic Games team
. . . Bob Lynch. Philadelphia district manager,
paid a brief visit to MGM's home office . . .
Arthur Canton. MGM eastern division press
representative, is leaving town again shortly
to tour upstate with Mary Jo Devlin, "Lovely
to Look At" model . Tracy sails
for a European vacation on the Queen
OX EUROPEAN TOUR—Charles
Einfeld,
20th -Fox vice-president, accompanied
by his wife, left New York recently
aboard the S.S. Vulcania to participate in
a series of merchandising meetings with
executives of the company's international
organization. The six-week trip will
take the Einfelds to Rome, Munich, Amsterdam
and Paris.
Elizabeth July 1 . . . Lawrence Weingarten,
MGM studio executive and producer, will
leave on the United States to Europe July 3.
Paulette Goddard was aboard the Nieuw
Amsterdam, bound for Europe. June 27 .
Kathleen Lange, cashier at the State, Middletown,
N. Y., is having a Lake George vacation.
Terry Turner, RKO exploitation director,
left for the coast June 26 for promotion on
"King Kong." He will visit exchanges in Los
Angeles, San Francisco. Portland, Seattle,
Denver and Salt Lake City . Nevy,
RKO eastern division sales manager, was in
Philadelphia on business for a few days . . .
Max Youngstein, UA vice-president, returned
June 27 from trips to Boston and Buffalo for
the Bill Heineman sales drive.
Larry Weingarten, MGM producer and studio
executive, is due from the coast July 1 . .
John Byram, Paramount play editor, returned
from a month's trip to Europe with Mrs.
Byram on the Nieuw Amsterdam . . . Mitchell
Rawson and Harry Krebbs are on vacation
from MGM's home office publicity department
. Brando has left to start
work in MGM's "Julius Caesar" under director
Joseph Mankiewicz.
Walt Disney in New York
For 'Robin Hood' Start
NEW YORK—Walt Disney arrived in
town
from Hollywood Tuesday (24) to supervise
last-minute preparations for the opening of
"The Story of Robin Hood" at the Criterion
Thursday (26). He will stay in town until
July 1, when he will depart for England with
his family. He is scheduled to start production
of "When Knighthood Was in
Flower" there and he also will do some preliminary
work on Jules Verne's "20,000
Leagues Under the Sea."
Members of the Disney eastern staff returned
from Hollywood on Tuesday. They
had been holding a series of conferences on
"Peter Pan" and other forthcoming product.
Those who made the trip were Leo F. Samuels,
Irving H. Ludwig, Charles Levy, Frank
Walkheim, Vincent Jefferds, Chester Feitel
and Louis Lispi.
Einfeld Starts Selling
Conferences in Rome
ROME—Charles Einfeld, vice-president of
20th Century-Fox in charge of advertising,
publicity and exploitation, held the first of
a series of merchandising meetings here during
the week. He arrived at Naples on the
Vulcania Tuesday (24). Fritz Micucci, manager
in Italy, handled the details for a discussion
of the opening of "The Snows of
Kilimanjaro," which will have simultaneous
premieres throughout Europe during November,
as well as other product.
Warner Chorus Rehearses
NEW YORK—The Warner Choral Group,
under the leadership of Conductor Wolfgang
Schanzer, held an open rehearsal in the
Warner clubrooms Wednesday. Schanzer is
assistant director of the Schola Cantorum of
New York.
Leon Goldberg, E. L. Fabian
To Head JDA Campaign
NEW YORK—Leon Goldberg, vice-president
and treasurer of Universal, and Edward
L. Fabian, executive of Fabian Theatres Corp.,
Leon Goldberg: Edward L. Fabian
have accepted chairman.ship of the motion
picture division of the Joint Defense appeal.
Irving M. Engel is chairman of the 1952 appeal
in New York.
The campaign has a goal of $5,000,000. Top
film executives will meet July 1 at the Astor
to discuss plans for getting the drive started.
Asbury Pk. House Switches
To Variety for Summer
NEW YORK—Two-a-day burlesque is going
into the Savoy, Walter Reade theatre at
Asbury Park, N. J., beginning July 3 for the
second successive summer. A Saturday midnight
frolics will be presented in addition
to the regular performances. Opening program,
entitled "Star Spangled Review of 52,"
will have a cast of 50. including Irving
"Blinky" Selig. Carrie Finnell, Gloria Marlowe
and the eight-girl Manhattan Rockets
dance line.
Sam Gumpertz Dies at 84
NEW YORK—Samuel W. Gumpertz, fabulous
showman who was a $3-a-week boyacrobat
at nine and became vice-president
and general manager of the Ringling Bros,
and Barnum & Bailey Circus, died in a hospital
at Sarasota, Fla., June 22. He was 84
years old. Gumpertz, born in Washington,
had a long and notable career, during which
he was one of Buffalo Bill's Rough Riders,
Sandow's manager and Harry Houdini's first
manager. He built Dreamland Park, Coney
Island, ran two theatres and four amusement
parks in St. Louis and became one of George
Hamid's ass(3ciates in Hamid's Million Dollar
Pier, Atlantic City. Gumpertz retired in
1947.
Max J. Levy
NEW YORK—Max J.
Levy, pioneer of the
steel trough system of cove and dome lighting,
and who installed the color illumination
of Radio City Music Hall, died June 19, aged
80, at the Beekman-Downtown hospital. Levy,
former president of the Edwards Construction
Co., designed and installed electrical work and
illumination in some 400 theatres, helped
compile in 1923 the wiring sections of the
Standard Building Code and was a life member
of the American Institute of Electrical
Engineers. He leaves a son, John; brother,
Eugene, and two grandchildren.
The U.S. government does not prohibit the
importation of Argentine films. Any exhibitor
in the U.S. may import such films.
Ilten
44 BOXOFFICE :: June 28, 1952

New Attempt to Weaken
N. Y. Censor Law Fails
ALBANY— A move by Ephrnim S London,
attorney in the successful appeal to the U.S.
Supreme Court for a reversal of the Board
of Regents' revocation of a license for "The
Miracle," to have the attorney general rule
that the New York state censorship law
should henceforth be considered valid only
on the grounds of "indecency or immorality."
failed. Solicitor General Wendell P. Brown
replied to London, on behalf of Attorney
General Nathaniel L. Goldstein: "On the day
of your writing to me of your letter of June
12, the appellate division, third department,
handed down its decision in the 'La Ronde'
case, in which the court held that the censorship
law was constitutional as applied to
immoral films. This decision, of which you
were unawai-e at the time of your writing,
of course, renders it impossible to issue the
opinion which you request, even if we were
otherwise disposed to do so."
"The Miracle" ruling eliminated "sacrilegious"
as a basis for refusing the licensing
of a picture in New York state. Other
grounds, under section 122 of the education
law, are "immoral, would tend to corrupt
morals, indecent, obscene, and incites to
crime."
The appellate division narrowly upheld the
Regents' ban on "La Ronde" as "immoral and
would tend to coiTupt morals," the vote being
3-2. The decision will be appealed by
Commercial Pictures Corp., American distributor
for the Fiench-made picture, as soon
as the order of affirmation is filed in the
Albany county clerk's office.
Frank Boucher Sells His
Interest in K-6 Chain
WASHINGTON—Frank Boucher has resigned
his position as general manager of
K-B Theatres, which controls eight theatres
in Washington. D. C. and Maryland, and
has sold his interest in the company to the
original owners. The chain comprises the
Senater. Atlas. Naylor. Apex. Langley. Flower
Naylor. MacArthur and Ontario Theatres.
Boucher, an industry veteran of 30 years,
had been a partner in K-B for 12 years. He
is a member of the Motion Picture Pioneers
and past chief barker of the Variety Club
of Washington and a member of its board
of directors. He recently acted as co-chairman
with Milton S. Kronheim on the KFAR
Truman dinner, and as chairman of the
Amusement Division of the United Jewish
Appeal.
Samuel Goldstein Controls
Western Mass. Theatres
SPRINGFIELD, MASS.—Samuel Goldstein,
president of the 16-chain Western Massachusetts
Theatres, has completed purchase of
United Paramount Theatres 50 per cent interest
in WMT. He plans acquisition of three
others. UPT had to sell or buy under terms
of the Paramount consent decree relating to
divestiture of theatre interests. Negotiations
had been under way for more than two years.
The purchase price, which was "several
million dollars." according to Goldstein, was
half cash and half a two-and-a-half per cent
insurance loan. Goldstein said he intends to
have one theatre in every situation In the
territory, with all managers working on a
profit-sharing basis.
-— .M- — 1
AT THE WILL ROGERS HOSPITAL—Genie Reed (second from left),
a patient in the Will Rogers Memorial hospital, presents a silvrr bowl to Charles K.
Feldman. member of the board of directors, while Robert J. O'Donnell. board chairman
(left), and A. Montague, president, look on.
Columbia's Field Managers
At 3-Day Sales Meeting
NEW YORK—Sales and distribution plans
for current and forthcoming Columbia pictures
were made at a three-day division
managers meeting which closed at the Hotel
Warwick June 25. A. Montague, general sales
manager, presided.
Field repre-sentatives present were: Nat
Cohn. New York: Sam Galanty, mideast: Carl
Shalit, central; R. J. Ingram, southeastern;
Jack Underwood, southwestern; Harry Weiner.
southern New Jersey and eastern Pennsylvania;
I. H. Rogovin. New England; B. C.
Marcus, mid western; Jack Tillman, northwestern;
Benn Loiu'ie. Chicago branch, and
Wayne Ball. Los Angeles branch.
Home office personnel at the meeting included
Rube Jaekter. assistant general sales
manager; Louis Astor, Louis Weinberg and
Irving Wormser. circuit sales executives;
George Josephs, sales executive; H. C. Kaufman,
exchange operations manager: Seth
Raisler, contract manager; Vincent Borelli,
circuit sales assistant, and Sydney Singerman.
exchange operations assistant manager.
Blaze at Leased Warehouse
NEW YORK—An explosion, followed by
fire, swept a 20th Century-Fox film storage
warehouse at Ogdensburg, N. J., June 25. The
building stands in an isolated spot on a 50-
acre tract, and was on lease from 20th-Century-Fox.
None of the company's films or
other property was in storage at the time of
the bl£ize. No casualties were reported.
'Iron Mask' for Globe
NEW YORK—"Lady in the Iron Mask."
Supercinecolor period drama starring Louis
Hayward and Patricia Medina, will follow
"The Scarlet Angel" Into the Globe, Broadway.
The picture, based on a story by Alexandre
Dumas. Is a Wanger-Frenke production
released by 20th Century-Pox.
FCC Men, Film Executives
See Showing of Eidophor
NEW YORK—Members of the Federal
Communications Commission and a group of
senators and representatives saw a demonstration
of the 20th Century-Fox Eidophor
large-screen color television at the company's
home office Friday (27 1. Representatives of
the Motion Picture Ass'n of America headed
by Eric Johnston and a group of Washington
correspondents also were in the party.
The FCC group included Paul A. Walker,
chairman: Robert T. Bartley, Ro.sel H. Hyde,
Frieda B. Hennock, Robert F. Jones, George
E. SterUng and Robert Koteen.
Senator Charles W. Tobey of New Hampshire
and Congressmen James I. Dolllver.
Richard W. Hoffman. Arthur G. Klein,
Eugene J. Keough and Charles Wolverton
also were in the group.
Other FCC representatives were William
Boese. Jim Ballard. Jack Buckley. Earl
Chapin. General Counsel Benedict Cottone.
Ed Clinescaeles. Paul Dobin. Hj-man Goldin.
Jack Ochs. Wilmor Roberts. Virgil Simp.son,
Col. Edwin White and Jack Werner. Haraden
Pratt, communications policy adviser to
the president, also was present.
On TTiursday (26) a number of industry
executives attended a demonstration. They
were
Sid Blumcnstock, Horry BrorxJt, Jock Cohn, Ralph
Cohn, Tom Connors, Ned E. Depinct, Wolf Disrwy,
James R. Grainger, William J. Heirwmon, Arthur
B Krim, Paul Lozorus jr., Robert Mochrie, S. Barret
McCormick, Stewart McDonald. Wilhom A. Porker.
Jerome Pickmon, J. Robert Rubin, Charles Reogon,
Paul Roibourn, Sudd Rogers. Silas F. Seedier, Al
Schwalberg and Gordon White.
Take Little Neck Theatre
NEW YORK—The Little Neck Theatre,
Little Neck, L. I., a 600-seat air conditioned
house In the bu.slness center of the community,
has been leased from the Northern
Amu.sement Co. by Robert Seltzer and associates.
The transaction was handled by Berk
tt Krumgold, theatre realty specialists.
BOXOFFICE June 28, 1952 45

BUFFALO
l^otiie of appeal has been filed in federal
court here by Bordonaro Bros. Theatres of
Olean, recently awarded $22,500 in a triple
damage suit for $161,592 against Paramount,
RKO and Warner Bros. Circuit Management
Corp. The Bordonaro corporation, which
operates the Palace In Olean, will appeal to
the court of appeals in New York.
Announcing that the Movie Jubilee celebrated
in the Paramount and Center theatres
would continue into July. Arthur Krolick,
UPT general manager in Buffalo and Rochester,
departed Sunc^ay for a conference of
UPT heads, called by Vice-President Edward
L. Hyman in the offices of Earl Hudson in
Detroit.
Eddie Meade. Shea Theatres, had a swell
advance tieup for "Lovely to Look At," when
an Adrian model, Mary Jo Devlin, one of the
17 who appear in the picture, visited Buffalo
and was starred in a fashion show put on by
Berger's store. A special screening of the
MGM opus was held for the Berger executives
in the operators screening room in Pearl
street.
Vincent R. McFaul, general manager. Shea
theatres, journeyed to New York for conferences
with Loew's officials. Shea's Buffalo
and Teck, by the way, had announced the
showing of the Robinson-Maxim fight pictures
for last Thursday, but the films didn't show
up until Friday a. m.. so Eddie Meade had
a job letting the populace know that the films
showing would be held up a day . . . G. F.
Patar of the Niagara Hardware & Tool Co.,
who also operates the drive-in near Gasport
which he bought from Walter Dion, is building
a new outdoorer on the Transit road near
Lockport to accommodate about 500 cars.
Charlie Kosco, manager for 20th-Fox, reported
large attendance of exhibitors at the
tradeshowing of "Lady in the Iron Mask,"
and "We're Not Married"
fort, central New York
. . .
zone
Harry Unter-
manager for
Schine theatres, awarded a $25 savings bond
to the winner of a "nose for news" contest
conducted in the Syracuse Post-Standard in
connection with the showing of "Deadline
U.S.A." at the Paramount. The paper ran a
photo showing Harry giving the bond to the
winner.
Sam Yellen and Robert T. Murphy of the
Century and George H. Mackenna of Basil's
Lafayette motored to the Warner in Erie,
Pa., last Wednesday night to see how a bigscreen
TV presentation of a fight works. It
was the Robinson-Maxim go . . . Howard
Pearl of the UA exploitation staff has been
assisting Earl Hubbard at the Century on
"Strange World" and "Without Warning."
Pearl and Hubbard put over a contest in
Everybody's Daily which invited readers to
solve a puzzle of finding their way out of the
SPlUMifRAIlERJiFllMACK
QUALITY&QUKK
You can always raly on Fllmack
to put 'r««l' Showmanship op*
peal In your Special Trailers,
HICAGO. I32T S, Wabash
t^
NEW YORK, 630 NinlhAv
"strange world." They promoted free spots
on several local radio stations and a contest
on WEBR in which prizes were offered for
the longest list of .song titles of the two
pictures. They arranged for the placing of
a poster in the reptile house at the Buffalo
zoo, advising visitors that they can see plenty
of snakes in the picture at the Century. The
zoo also displayed a shrunken head of a
South American aborigine as seen in "The
Strange World," with appropriate signs.
Harry Altman and Harry Wallens, members
of Variety Tent 7 and owners of the
Town Casino in downtown Buffalo and the
Glen Casino in Williamsville, N. Y., cooperated
with the Little Mayors of Buffalo
and Erie County, Inc., in taking entertainment
and gift packages to patients at the
J. N. Adam Memorial hospital at Perrysburg,
N. Y.
Arthur Krolick, general manager, UPT,
Buffalo and Rochester, had what he thought
was a hot tip on a race at Buffalo raceway
in Hamburg the other evening. Being charitable,
he passed the tip on to Charlie Taylor
of UPT and Murray Whiteman, past
barker of Vai-iety Tent 7. At this writing the
horse has not come in . . Elmer F. Lux, general
.
manager of Darnell Theatres and presi-
dent of the Buffalo city council, celebrated
his birthday last week.
Jane Melissa Schergl, daughter of Mr. and
Mrs. Walter H. Schergl of Day's Park. Buffalo,
was married to William J. Dipson, executive
vice-president of Dipson Theatres and
son of Mr. and Mrs. Nikitas Dipson of Batavia,
Saturday morning (21) in the Greek Orthodox
church here. Nikitas Dipson is head of the
Dipson circuit. The Rev. John E. Pallas officiated.
A reception for the wedding guests
was given in the Hellenic institute on Deleware
avenue.
Eddie Miller, manager of the Paramount,
put on a double sneak preview on Tuesday
evening—first at 6; 15 and second at 9:30. The
sneak was Martin & Lewis in "Jumping
Jacks." Eddie also invited about 100 special
guests from local newspapers, radio and business.
Both shows played to capacity houses. . .
Dewey Michaels of the Palace and Mercury
and Billy Keaton, WGR personality, both of
whom are Variety tent 7 notables, were in
charge of the special collection taken up last
Saturday evening at the Hamburg raceway
for the cerebral palsy fund. The collection
is going along splendidly under the co-chairmanship
of Max Yellen of the Century and
Arthur Krolick, UPT general manager.
Al Sicignano, booking executive on the staff
of Edward L. Hyman in New York, was in
conferring with exchange managers with
Arthur Krolick, UPT . . . Don Tranter, for
several years radio editor of the Courier-Express
and who recently resigned that post,
is doing special publicity work for the Modernaires,
who are appearing on the Paramount
stage with Bob Crosby this weekend.
George Gammel, head of Gammel Theatres
and president of the MPTO of western New
York, and Charlie Taylor, XXPT, will tee off
at the annual golf party of Buffalo Court 22,
Royal Order of Jesters, Tuesday (8) at the
Orchard Park Country club . . . William Brett,
president of Skyway Theatres, again this
20th-Fox Crew Shooting
Niagara Falls Drama
BUFFALO—There are some mighty dark
deeds going on these days and nights down
Niagara Falls way—what with a murder being
committed, a body being hidden underneath
the American Falls, to say nothing of
a killer escaping in a launch only to be
dashed to bits over the Horseshoe Falls. All
this, however, is just part of a production
being filmed in Technicolor by 20th Century-
Fox with the mighty cataract as a backdrop,
and which ha.s the tentative title of "Niagara."
The full-length film stars Joseph
Gotten and Marilyn Monroe, with Jean Peters
and Casey Adams.
The script was written and produced by
Charles Brackett, and the director is Henry
Hathaway.
The Hollywood touch is apparent from the
top of the Canadian side of the gorge, to
the Maid of the Mist boat operation below,
to the spray-shrouded base of the American
Falls where a fake but realistic-looking
boulder has been lugged with considerable
effort so that a body may be hidden behind it.
The plot revolves around two American
couples visiting the Falls as tourists.
summer is turning over the Niagara Drive-In
Sunday mornings for religious services by a
local Lutheran church. Brett originated this
idea several years ago and it has brought a
lot of goodwill to the Niagara.
The Astor in Syracuse is now being billed as
the Showplace of Broadway Stage Hits and
last weekend presented Reginald Owen and
Haila Stoddard in "Affairs of State." Alexis
Smith and Victor Jory in "Private Lives" is
the current attraction ... A new steel tower
being erected on the roof of the New York
Television building in Syracuse foreshadows
a new crossstate microwave radio system for
the transmission of TV and long distance
phone messages. It will go into operation this
summer. The new Syracuse relay station, together
with three others being built on hill
tops between Syracuse and Rochester, will
close the gap between existing systems.
MGM, has is-
Jack Mundstuk, manager of
sued invitations for a special screening of
"Ivanhoe" Wednesday (2) in Shea's Elmwood
. . . Earl Hubbard, Century Theatre adpub
chief, is handling publicity for the Fort
Erie race meeting. Stanley Weber, former
Buffalo exhibiter, is managing the track
during the meet. Murray Whitman, past chief
barker. Variety Tent 7, is chairman of the Ad
Club day at the meet and has just arranged
for the purchase of a huge Ad club trophy
for the winner of the Ad club feature event
that day.
Mrs. Winnie Mathews is student assistant
manager at Loew's Strand in Syracuse . . .
Joseph Fasciano, assistant manager, Loew's
State in the same city journeyed to Boston
to visit relatives . . . Schine's Eckel in Syracuse
has inaugurated a new summer policy
with prices for adults at 49 cents, including
tax, and children 20 cents anytime.
The Cinema, local art theatre owned and
operated by Cohen & Slotnick, temporarily
closed pending determination of summer
plans. "We have several plans which
we are considering at the moment, but
there is nothing definite," said Maurie Slotnick.
"I expect that in a week or
46
BOXOFFICE June 28, 1952

. . Eddie
I luce-
ten days we can announce plans." Conditions
are such that the theatre will have to remain
closed for the present. Cohen and Slotnlck
also operate the Cinema in Rochester.
Robert C. Hayman, treasurer of the Cataract
Theatre Corp. In Niagara Falls, ha.s had
his application okayed for membership in
the Buffalo Advertising club. Hayman's company
operates the Strand and Cataract theatres
in the Falls. He is chairman of the finance
committee of the Buffalo Variety club
. . . Bill Brereton, advtrtising-publicity manager
of Basil's Lafayette, got a lot of newspaper
and radio publicity for Rex Reason
when that star appeared in person on the
stage of the Lafayette in connection with the
showing of "Storm Over Tibet."
The George Eastman House in Rochester
and Nelson Rockefeller, for the Museum of
Modern Art film library in New York, have
made an agreement whereby the two institutions
will coordinate their efforts to locate
and acquire the .still missing milestones of
motion picture history. These films will be
preserved for present and future study. Eastman
House and the Museum will each be able
to continue using their own and each other's
collections in different forms of study as before.
Films of both collections will be available
for study at Eastman House through
showings to individual students, film societies
and to members of the motion picture
industry. The Museum of Modern Art film
library has been collecting the world's outstanding
films for the last 17 years. When
these rare motion pictures arrive in Rochester,
together with the films now held by
Eastman House, the combined archives will
be the world's largest devoted to the study
and preservation of historical motion pictures.
Many famous stars of the past and their heirs
have deposited whole groups of films with
the Museum.
Martin Moskowitz, eastern division manager
of 20th-Fox, was in for conferences with
Charlie Kosco, local manager . . . Col. William
Shirley, exploiteer, is in Millard Fillmore hospital,
under treatment for stomach trouble.
Shirley was in Buffalo working on "Loyola,
the Soldier Saint," when he had to knock off
and enter the hospital for treatment.
Lois Maxwell, who has the role of the school
teacher in "Tomorrow Is Too Late," is the
sister of Mrs. M. Lloyd Whiting of Fort Erie,
across the way from Buffalo in Canada . . .
Jackie Cooper will appear in the Country
Playhouse at East Rochester the week of
August 19 in "Remains to Be Seen," his recent
Broadway stage hit.
. . .
Walter Knopf, projectionist at the Strand,
Rochester, is back on the job after recuperating
in Florida from several operations
James Teple, graduate of Cornell university,
is now assistant manager at the Cinema,
Rochester art house owned and operated by
Cohen & Slotnick . . . Mrs. Harry H. Unterfort,
wife of the Syracuse zone manager for
Schine Theatres, has been named a member
of the League of Women Voters board of directors
in the University city.
Duane Marks, manager of the Regent in
Geneva, put on an exciting advance campaign
for "Red Skies of Montana" in which
he had the full cooperation of the local firemen
and Boy Scouts . Meade, Shea
Theatres ad-pub chief, had a large audience
of radio and press luminaries in attendance
for screening of "Scaramouche."
Helen Colocousis Wins
Walter Reade Contest
NEW YOIiK liflfii CulocousLs, nmniiKir
of the St. James, Asbury Park, won the Waller
Reade Theatres Manager
- of - the - Month
competition for May.
Second place was a
way tie between
1 red BarthoUli, Paramount,
Long Branch;
Vogel Gettler, Broadway,
Kingston, and
Diivid Welivstcin, Atlantic
Drive-In, Plcas-
Honorable
imtvllle.
mention was awarded
Don Bornkessell,
Helen Coloeousls Woodbrldge Drive-In,
Woodbridge.
The monthly contest, which carries cash
prizes, pits managers of all 40 theatres in the
Walter Reade circuit against each other in
exploitation, advertising, public relatioas,
community activities and theatre operation.
Bartholdi was honored for his work on the
stage presentation of "Brigadoon," Gettier
for exploitation of "Red Ball Express" and a
Frankenstein horror show, and Weinstein for
a blood donor appeal program in which former
heavyweight boxing champion Ezzard
Charles participated.
Fabian Theatres Launch
Increased-Gross Drive
ALBANY—Fabian Theatres in Albany.
Schenectady. Troy and Cohoes are participating
in the Increase the Gross campaign which
the circuit launched on Memorial day for a
three-month run. First prize is $750. second
$500 and third $250. In cities where a city
manager functions the prizes will be increased
by one third if a theatre wins. The
award will be divided equally between the
house manager and the city chief.
Managers who do not win prizes will win
a percentage of their salary double the figure
by which they increase the gro-ss for June.
July and August over a similar period last
year. Division Manager Saul J. UUman
headed a delegation to a recent home office
conference at which S. H. Fabian. Sam Rosen.
Edward L. Fabian. Louis R. Golding. Joseph
Eagen, Mary Becker, Edgar Goth and Nat
Lapkin were the speakers.
Troy State Theolre Aids
Ailing Cohoes Youth
TROY—Johnny Capano has donated use of
the State Theatre here for an afternoon performance
to aid Bobby Cllckner, 9-year-old
Cohoes boy suffering from a serious and undiagnosed
illness. Capan», w-ho also is assistant
booker for Universal in Albany, will
provide a feature picture and short subjects.
A motion picture committee has been appointed
by the Cohoes Lions club, which collected
more than $1,500 for Bobby the first
week.
A Bobby Cllckner day was postponed until
June 21 after the lad's parents said his doctors
had advised the youth to rest. When
Tim Holt and his troupe appeared here they
the youngster.
visited
British films are the strongest competitors
with U.S. films in New Zealand.
Says Producers Must
Slash Their Costs
ALU.'V.N'i' Wlial would help the motion
picture Indu.stry most today? Rube Cantor,
who holds lui interest with hLs brother-inlaw.
Sam Slotnick, in ten theatre.s In the
Syracu.se-Rochester area and Ik a partner
in the Star-Lit Drlvc-In. Watcrlown. says
that a sla.sh In production costs. includlnK
"the fanliustlc salaries paid stars." Ls probably
the most effective single step that could
be taken ... If salaries and other co.its were
sliced, rental terms to exhibitors could be
cut. Many houses now on the border line
would be revitalized.
"What good Is .served if the distributor
charges the exhibitor more rental than the
latter can afford to pay?" he asked. "The
exhibitor eventually has to go out of business.
Just like the merchant who is charged too
much rent eventually throws in the .iponge,
and the owner is left without a tenant. How
does the producer-distributor profit if he
loses a customer?"
Cantor thinks that the present .salary level
for name performers, "many of them aging."
is "far too high." "The plain fact Ls that the
federal government through taxes lakes
much of the fat money. The stars' earnings
are partly illu.sory. It is not what they make.
but what they keep, that counts. They would
have Just as much take-home pay if they
worked for less, and the resulting lower rentals
would aid exhibitors. I don't think any
star is worth the big weekly or per-pieture
figures that are reported. The whole thing
is wrong. A number of the top stars have
become passe. A few draw only in one type
of picture. Yet they are receiving heavy salaries.
Hollywood casts need to be scaled
down."
There are, opines Cantor, three reasons for
the sickly state of current gro.sses "competition
from other media, including television;
the high cost of living, including income and
withholding tax payments, and more discriminating
audiences."
On the third point. Cantor comments: "The
public decides it wants to see big or solid
pictures, and turns out strong for the same,
but you can't give them a lot of other releases.
The folks simply will not patronize
the average film in numbers sufficient to
make operation profitable."
Albany Variety Tourney
To Be Staged Monday
ALBANY—The tenth annual Variety Club
golf tournament and dinner will be held at
the Shaker Ridge country club June 30. Arthur
J. Newman. Republic manager and long
active in arrangements for the links affair,
expected "between 110 and 115" guests.
Donors of prizes and the amounts included;
Warner. Fabian. Harry Lamont and
Tri-State Automatic Candy Corp.. $25 each;
Kallet Theatres. $15; Benton Theatres and
Bell Pictures (the latter, via Sid Kuliki. $10.
Every branch manager contributed a bottle
of liquor, while many local merchants gave
awards. Theatre passes also will be given.
Francis J. Murphy. Albany orchestra leader,
won the Tent 9 championsliip the last two
years.
The committee for the 1952 tournament
comprises Newman. Dr. Samuel Kalllson.
Aaron Winig and Chief Barker Nate Winlg.
BOXOFFICE June 28. 1952 47

Plan Four-City Opening
Of 'Christian Andersen
NEW YORK—Showings of Samuel Goldwyn's
"Ham Chi-istian Andersen" will start
during the Christmas season and the first
openings wUl probably be in New York. Los
Angeles, Chicago and Boston, to be followed
by a slow playoff. Charles Vidor. director,
said before his departure on a European vacation.
The Los Angeles opening will be in
time to qualify the picture for an Academy
awiud. The picture will be offered Radio
City Music Hall here, and if it is booked it
will be the eighth directed by Vidor to play
there.
Vidor discussed future plans at a press interview
at RKO headquarters. While in England
he will seek financing for his first independent
picture, a stoiy of modern Rome, and
among those he will see will be Sir Alexander
Korda. He will supply the financing for himself
and a star to be selected, w'ith British
sources selecting the rest of the cast and
bearing the remainder of the cost in return
for distribution rights outside the western
hemisphere.
be begun by Vidor in August in
Work will
Holl^'^vood on the first of thiee pictures for
Paramount under a contract made last year
and which became effective June 1. It is
titled "Rhapsody" and will star Jennifer
Jones. Exteriors will be made in Switzerland.
The second will be a South Seas picture
in Technicolor also starring Miss Jones.
Vidor is also under contract to do one for
MGM.
Vidor did not believe that Goldwyn plans
another production until next year, by which
time the launching of "Hans Christian An-
ALBANY
ivyremories of the first Florida drive-in were
recalled by John Bogoson on a visit to
Filmrow^ with George Thornton, Saugerties-
Tannersville-Windham exhibitor. Bogoson,
who has built several theatres in the Buffalo
district and who did interior work on the
house erected several years ago by Thornton
in Windham, said that he constructed
a 250-car automobile theatre, with a general
sound system but no individual speakers, for
the Markian brothers at Indian River, outside
Miami, in 1938. The cost was $7,500,
the contractor stated. The drive-in was built
from plans seen in a magazine, some improvisations
being made. Harry Markian
was at the time connected with 20th-Fox in
Buffalo. When Bogoson revisited the pioneer
ozoner last winter, he noted that it had
been expanded and individual speakers had
been added, but no other substantial changes
had been made. The Markian brothers now
operate a string of open-airs in Florida. Bogoson
reported he was taking things easy on a
vacation.
The Times-Cnion printed a three-column
picture, taken in Mayor Erastus Coming's office
of a ten-year-old boy presenting a certificate
from the American Heart Ass'n to
James G. Greig, chairman of the Albany
county 1952 heart fund drive, with Charles
CHARLES VIDOR
dersen" will be well under way. He thought
it very possible that the picture will show
in London early in 1953 and that Goldwyn
will attend the opening there.
The mai-ket has seriously affected the
standing of independent production, Vidor
said, with bank loans becoming increasingly
hard to get and independents offering many
different deals, including percentages. Asked
about exhibitor showmanship, he told of enjoying
a projection room showing of "Singin'
in the Rain" and then going to see it at
"a first run Los Angeles theatre, where the
sound was very bad."
A. Smakwitz, Warner zone manager and
county association president, and Dr. Harold
C. Wiggers, vice-president, looking on. Greig
reported this year's campaign realized more
than $20,000—40 per cent more than was
collected in the first drive, in 1951.
Clarence Dopp notified exchanges that he
had closed the Hollywood. Frankfort, due to
poor business. Dopp, among the visitors
Monday, still operates in Northville, a summer
situation, and Poland. He darkened
the Strand, Johnstown, two years ago, but
Mike Zala later took it over. Zala, now managing
the Overlook Drive-In, Poughkeepsie,
for Harry Lament, shuttered the Strand for
the hot months . . . The Hippodrome. Gloversville,
was slated for a switch to weekend
operation, according to reports here.
A mild June day brought a number of exhibitors
to Filmrow Monday. They included
Bill BaiTington, the Uptown, Rensselaer;
Cliff Hall, operating a new drive-in at Palatine
Bridge and an indoor theatre in Downsville;
Sam Davis, Phoenicia, Fleischmanns
and Woodstock; Sylvan Leff, Utica and
Watertown; Alex Weisz, the Crane, Schenectady;
Bob Baranoff, the Valley Drive-In,
Little
Falls.
"Kon Tiki" attracted substantial business
to Fabian's Mohawk Drive-In . . . Lieut. Carl
Dortic, former RKO head booker-office manager
and son of Charles Dortic, Columbia
manager, chatted with exchange folk on a
brief visit to the city. The lieutenant, recalled
by the army air corps more than a
year ago, is stationed at Conley Field in
Texas. He is studying administrative techniques,
and expects to be advanced to captain
in September. He served as a fighter
pilot in Europe during World War II.
Hugh Owen, Paramount division manager,
outlined merchandising plans for product to
be relea.sed from July through December
during huddles with Manager Dan Houlihan
and other Paramounters. Houlihan bubbled
over as he talked about the new Lewis and
Martin film. "Jumping Jacks," at nonroadshow
prices, and other features . . . Betty
Dazsis, Paramount biller, returned from a
vacation . . . Sylvan Leff, Utica-Watertown
exhibitor, has rented a summer cottage at
Gloucester, Ma.ss., for Mrs. Leff and children.
Rudy Bach, Lippert salesman who is setting
deals for the Robin.son-Maxim fight picture,
estimated the number of potentials in the
Albany exchange district at 85 to 90. Bach
revealed that it would open at Fabian's
. .
Grand two days after that house telecast
the championship bout . The Cohoes, Cohoes,
will be the scene July 1 of a benefit
evening performance by radio-televisionnight
club performers for Bobby Clickner,
local boy suffering from an undiagnosed ailment.
John Gagin, formerly of New York, is managing
the Cobleskill Drive-In for Jules Perlmutter.
His wife assists. Murray Duncan,
Bolton Landing High school coach, has charge
of the Fort George Drive-In, Lake George,
for Perlmutter. Perlmutter also employs
school teachers as managers of the Lake
George Drive-In and the Lake Theatre, Lake
George . . . Bob Holiday, Warner salesman,
talks proudly of his son, Guy Stewart, born at
Albany hospital in February.
Bartlett Lawler, former manager of the
Community, Catskill, for Fabian, now is employed
by the American Meter Works Co. . . .
Eddie Fabian, roving zone manager for Fabian
Theatres, was in for talks with Division
Manager Saul J. Ullman and for visits to
area theatres . . . For "The Red Ball Express"
at the Strand, the national guard stationed
two Red Ball trucks outside the theatre and
provided a detail of soldiers to answer questions.
National guard authorities approached
Manager Al LaFlamme with the display idea.
Leonard L. Rosenthal, counsel and advisor
on film buying for Upstate Theatres, and his
wife were among those who saw Albany defeat
Schenectady in the third game of a home
baseball stand and retain the pennant lead.
Harold Gabrilove, RTA Distributors president
and Variety Club member, and his daughter
also attended.
Victor Jory, who was in the Movietlme
U.S.A. tour here this spring, will return here
this summer to star in Noel Coward's "Private
Lives" at the Sacandaga Park Theatre. Alexis
Smith will star with Jory in the play . . . The
Paramount-Roy Rogers Music Co. has been
incorporated to conduct a business in the
publication of musical compositions and dramatic
works in New York. Incorporators are
listed as Roy Rogers, Bernard Goodwin and
Russell Holman. Subscribers, each holding
two shares, are Thomas B. Ward, Frederick
Farran and William A. Hamlin.
48
BOXOFFICE :: June 28, 1952
t

. . T.
Cumberland Amuse. Co.
Buys Two WB Theatres
VINELAND, N. J—The Grand Theatre
here and the Levoy Theatre in MlUville have
been purchased from Warner Theatre Management
Co. by the Cumberland Amusement
Co. of Vineland, headed by Kugene Mori,
who also is president of the Garden State
Racing Ass'n.
The Cumberland firm operates the Landls,
built here in 1937. Howard E. English, vicepresident,
said the Landis and the Grand in
Vineland and Levoy in MillviUe will operate
as in past with Herbert Lubin as manager
of the Landis, Charles D. Crowley a.s
manager at the Grand and Walter Leach as
manager at the Levoy.
Veteran Exploiteer Dies
CLEVELAND—Fimeral services were held
here Thursday (26) for Charles C. Deardourf,
a veteran MGM exploitation man who retired
two years ago, with burial following the next
day at Greenville, Ohio. Deardourf, who was
in his 70s, died Wednesday at his home here.
Lees Plants Close 2 Weeks
NEW YORK—Plants of James Lees & Sons
Co. in Glasgow, Virginia, Bridgeport and
Carlisle, Pa., will close from July 3 until
July 14 for the annual vacation of employes.
Showrooms and offices will remain open during
that period.
Drive-In Tower Worker Killed
ST. PAUL, VA.—One man was killed and
another seriously injured in a fall from a
60-foot drive-in screen tower under construction
in Wise county. Ben Gardner, 58, was
killed and Bradley Collins, both of Norton,
was injured when thrown to the ground by
defective scaffolding.
Nanty Glo Amusement Tax Is Back
NANTY GLO, PA.—A resolution reimposing
a 10 per cent tax on amusements and a onehalf
of 1 per cent tax on earned incomes has
been adopted by the Nanty Glo school board.
ELMER H. BRIENT & SONS
925 New Jersey N. W.
Washington, D. C.
EVERYTHING
for the
MODERN THEATRE
FEATURES
WESTERNS
COMEDIES
ATLANTA - CHARLOTTE - NEW ORLEANS
MEMPHIS - WASHINGTON, D. C.
WASHINGTON
Taki- Flax i.s IntcriuiUonal Variety repre-
' sentatlvi" of the local tent . . . Associate
members Sylvan Danzaiisky and Harry
Coonin have been invited to serve a.s honorary
crewmen . . . Barker Harry Crooiiln.
controller of S. Kann & Sons, ha.s been luiincd
chairman of the local controllers club.
Ha>ppy birthday to Milton Lipsncr, June 21
Lee Maxfleld, Fred S. Kogod, Leo Fields, 22;
Herman Spltzel, 23; Peter DeFazio, Henry T.
Rodier, 24; William Ro.ss, 25; Arthur Shaftel.
Carlton Duffus, 26: Kenneth McGulrc, Morton
Gerber. 27: James Carbcrry, Raymond
Richard F. Young, son of
Trumbule, 28 . . .
Mrs. Sara S. Young, 20th-Fox, was married
Tuesday (24) to Miss Julia Boone in Atlantic
City. Young is in the navy.
. . .
Division Manager Glenn Norris spent several
days in New York attending a series of
meetings Paramount booker Fred Von
Langen was vacationing in Buffalo.
Columbia office manager Jack HoUisher
went to Minneapolis where he will be married
Tom McCaskey, Williamsburg, has
. . . been appointed director of public relations for
Williamsburg Restoration, Inc. . . . The new
student booker at Universal is Berle Lipsner
. . . Booker Tom Ryan and family are vacationing
in Boston . . . Salesman Bill Friedman
resigned to take over the Glymont Theatre,
Indianhead, Md.
The MGM office gave a belated birthday
party for Division Manager Rudolph Berger
Wednesday . . . Regina Lust, daughter of Mr.
r >v
BE AUTIfUL NVODEL JU ^^ ^iw biaojt
^ WILD
CONVENTION
PARTY UNDER
\ tNQU»*»^
1013 NEW JERSEY AVENUE, N. W.
and Mrs. Ben Lu.st, was married Sunday (22
to Philip Trupp. They left on a honeymoon
tour In Canada and New England . D.
Fields, Tazewell, Va., Ls building a drlve-ln
in BrLstol, Tenn.
Exhibitors on Kllmrow Included Danver
Ale.shlre, Tom Halllgan, George Walker, Julius
U'vlne, Jack U'vlne, Harry Pickett, Mike
Leventhal, Joe Baer, Walu-r Gettlnger, Joe
Walderman and Wllbcrt Brizendlnc.
. . .
Monogram Manager Milton Lipsner spent
one day In Baltimore Home office
auditor R. V. Graber was In for a routine
check ... J. V. O'Gara, district manager,
visited Republic.
Branch Manager Jake Flax's .secretary Ann
Dinkel has returned from a vacation In Massachusetts
. . . Cashier Clare Cunningham
visited her son and his family in Bristol, Va.
Books for Super 30
PITTSBURGH—Super 30
Drlve-In, one of
the first in the area, now Ls being represented
for licensing and booking by the
Hanna Theatre Service. Until this week this
outdoor theatre had been booked by Associated
Drive-In Theatres circuit, according
to Joseph Warren, owner. Several weeks
ago Warren appointed the Hanna agency to
represent the newly opened Rose Drlve-In
at Harrison City, wlilch is located within the
Super 30 area.
Vickn ixposiD
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BOXOFFICE June 28, 1952
M
48-A

. . . Jim
. . George
. . W.
. . City
PITTSBURGH
. . .
Daclirl Ann White, daughter of Mr. and
Mrs. Ben White of Starbrick, married
Paul Richard McEUhattan of Knox. The
young couple has been honeymooning in Canada
and New York City. The bride's parenta
own and operate the White Way Drive-In
and Dickey-Ben Speedway near Warren, and
are partners in the DuCraft Boat factory at
Starbrick Ambridge Theatre guests for
a showing of "Deadline—U.S.A." were Daily
Citizen newsboys. The youngsters were handled
by Leo Mickey, assistant manager . . .
The late Charles Truran, former Meadville
theatre manager, was memorialized at the
Meadville Kiwanis club's annual past presidents
day observance.
Lou Ponsetto jr., army private, son of the
Apollo exhibitor, now is stationed in Germany
. Snyder, assistant manager
of the Wai-ner at Erie, recently entertained
a group of Soap Box Derby contestants at
a screening of "Carson City" . . . Frank Ray,
RKO shipper, has been suffering with bursitis
and has been carrying his right arm in a
sling while tossing film cans with his left
hand . E. "Eddie" Cronenweth, Columbia
photographer w'ho is a native of Wilkinsburg,
is back on the studio job. Some weeks
ago he was shot by a gunman in a night
club stickup. The bullet went through his
body and was found inside his shirt.
Jules Lapidus, Warner division manager,
Penn at Conemaugh,
was here on business . . .
an Ideal circuit unit, closed June 23
Vazzana, Monogram salesman, suffered
a broken finger and his automobile was
damaged when a truck smashed into it last
week . of Sharon has leased the vacant
Gable hotel from A. M. Rosenblum and
will demolish it soon to provide parking
spaces for 40 automobiles. The late Charles
E. Gable, who had operated theatres for
many years at Sharon and Sharpsville and
whose nephew Clark Gable became one of
the screen's greatest stars, entered the hotel
business at this site in 1895. Also involved
in the lease agreement to the city of Sharon
is 12 feet of property on the north side of
the Gable Theatre lot. Although some of
the building will have to be removed to allow
for the auto parking lot, none of the
space used by the theatre will be changed.
Jackie Gleason, top TV favorite in this area
and who was popular in summer operettas
at Pitt stadium here in recent seasons, will
bring his "Cavalcade of Stars" cast to Loew's
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
.
84 Van Braam Street
PITTSBURGH 19, PA.
Phone EXpress 1-0777
^Movies Are Betttr Than Ever - How's Your Equipment'
k
Jack Kahn
Penn for the week of July 3 . . .
of the Warner circuit publicity office here
was in Cleveland preparing for the appearance
of Gene Nelson at the Allen there . . .
Mary Lou Taylor of the Hanna Theatre Service
office vacationed recently in Phoenix,
traveling by air . . . Anna Kearns, former
UA inspector for a number of years, died
last week.
Al Levy, 20th-Fox branch manager, Is pushing
the Glenn Norris 7-11 drive from September
to October 11 . . Warners' Alpine
7 .
at F>unxsutawney closed last week . . . The
Ladies Theatrical club luncheon Tuesday
honored outgoing president Mrs. Max Arnold
and her officers and welcomed new
president Mrs. George Neff jr., and her staff
. . . Highland at Natrona Heights now is
closed Tuesday-Wednesday -Thursday.
W. L. Dunn, Cochranton exhibitor, reported
the recent death of his mother . . .
Hollywood at Hastings has closed . . .
Charles Dortic, former film industry man
here for a quarter-of-a-century and now
Albany manager for Columbia, was a visitor.
The former Rainbow Drive-In near Uniontown,
now reopened under the name of Super
51 Drive-In by the Laskey brothers, gave
orchids to the ladies for several evenings . . .
The newly opened Ideal Drive-In at Kane
is located on Route 6, opposite the Kane
Country club . . . School district of Brighton
township, Beaver county, under legal resolution,
will start collecting its 10 per cent
tax on amusements on July 1.
Here is the breakdown on costs for the Robinson-Maxim
bout for closed circuit theatre
television at the Fulton, Harris and Penn:
Admission, with taxes, $3; $1.05 to the International
Boxing club and Theatre Network
Television Co.; 58 cents for TV cable and
production costs; 69.09 cents for city and
federal tax; leaving less than 68 cents for
the theatre. For the Warner at Erie: $2.50;
boxing club, $1.05; 49 cents for cable and
production; tax is 42 cents; theatre share,
54 cents. Theatres additionally presented
regular screen programs.
Mr. and Mrs. John J. (MOM) Maloney celebrated
their 40th wedding anniversary this
week . . . Local area flash flood last Sunday,
which did a half-a-million dollar damage,
flooded a number of theatre basements.
Kiddies at the matinee m the Olympic in
Turtle Creek were "rescued" from the theatre
when a truck pulled up in front and took
them out of an 18-inch water depth . . .
Zay Bass is presenting "Quo Vadis" at popular
prices at the Family Drive-In near New
Kensington . . . Bernard H. Buchheit, Manos
circuit executive, was back on the job this
week following a vacation in southern states.
Leon Kuter has been signed as art director
for Warners' "The Story of Grace Moore."
Harry C. Winslow to Head
Pennsylvania Week Unit
MEADVILLE, PA.—Dr. Harry C. Winslow,
local exhibitor, has been appointed northwestern
regional chairman for Pennsylvania
week's 1952 observance, October 13-19. The
Meadville physician-banker-theatre and radio
station owner will have ten counties under him.
Dr. Winslow said the state bank will "make
a point of stressing the fact that Pennsylvania
could put 1,000,000 combat men Into a
war theatre, if necessary, and completely
outfit those troops with everything they
needed. I doubt that any other state could
say that."
Lee M. Conrad, manager of Winslow's Park
Theatre here, a month ago was named regional
chairman for the motion picture industry's
committee for Pennsylvania week
for the third consecutive year.
Tent 1
Starts New Cottage
At Bradford Woods Camp
PITrSBURGH—Variety Club broke ground
last Sunday (22) for a new $2,000 woodland
home at Camp O'Connell in Bradford Woods
near Warrendale on Route 19, where more
than 1,000 handicapped children are sent
for a week's vacation every summer. The No.
1 tent of Variety spends upwards of $20,000
annually to provide recreation, swimming,
sports, with good food, for 10 kiddles weekly.
William Finkel, chief barker, presided at activities
for club members at reopening ceremonies.
M. A. "Moe" Silver, Warner circuit
zone manager, is general chairman for activities
at Camp O'Connell, which has commodious
dormitories, mess halls, recreational
center and a $40,000 swimming pool. The new
dormitory will be built of cement blocks,
adding to the conveniences of the camp.
Thomas Schrader, 66, Dies;
Beaver Falls Manager
PITTSBURGH-Thomas H. Schrader, 66.
area theatre manager for 40 years, died recently
after a heart attack at his home in
Dormont. In the old days Schrader was associated
with the Harry Davis Amusement
Co. in operation of the Grand on Fifth avenue,
site now occupied by the Warner Theatre.
He later managed the former Olympic
and for the last 15 years he managed the
Granada In Beaver Falls.
A native of Wytheville, Va., he is survived
by his wife Hazel and three brothers.
Services were held Monday (23) , in the Beinhauer
mortuary and burial was in Mount
Lebanon cemetery.
Complete Sound and Projection Service
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48-B BOXOFFICE June 28, 1952

. . Dorothy
PHILADELPHIA
Jellied
is handling the booking and buying
for Dan H. Mowerys Cumberland Drlve-
In in Newville and Robert H. Trimble's Pioneer
in Robesonia, Pa. ... An Inventory
of the estate of Mi-s. Georgella B. Dunn discloses
that she left $188,559. After bequests
totaling $3,000 to three relatives, she left
three-fifths of the residue to her son, Eugene
B. Simonin, who is head of C. F. Slmonin
& Sons, Inc., manufacturers and refiners
of vegetable oils.
When "The Greatest Show on Earth" begins
its popular price runs it is due to open
day and date at several key runs and
skip the first run downtown situation . . .
Jay Blaufox, U-I publicist, was in town to
Two hundred
help promote "Ivory Hunter" . . .
girls, residents of the Catholic Home
for Destitute Children, who had helped pack
thousands of workers' kits for the 1952 Cancer
Crusade volunteers, were the honored
guests of the Fox Theatre management.
ALL FOR 'WARRIOR'—Four Indian braves were popularly rereivi-d In thr Plttiiburgh
area where they appeared at dozens of theatres to exploit "Brave Warrior."
They pitched in and pave a.ssistance to the blood bank campaign and community efforts.
They visited Children's hospital and other institutions and told of "the Hollywood
reservation." On a stopoff at the Columbia Pictures exchange they were pictured with
George Tice and Jack Judd of tlie exchange, and BUI Kanas of the Colonial at Clalrton.
Scuttlebutt has it that the Tower is up for
sale to a local depaitment store . . . Frank
Henry's Princess Theatre in Trenton has
shuttered . . . Harry D. English is now doing
his own booking and buying for the Capitol
Theatre in Hallstead and the Towne in
Susquehanna, Pa. Allied had been handling
these accounts.
The Colosseum of Motion Picture Salesmen,
as part of its national drive to organize
bookers in the exchanges, held a meeting
on Monday (23) at the Broadwood hotel.
Out of 42 persons in attendance, 22 were
bookers. While nothing conclusive has happened
yet, it appears as though the organizing
drive gained considerable momentum . . .
A. M. Ellis' Victory Theatre, 1420 Point
Breeze Ave., was sold to Anderson Pierson
for $47,500. It will be remodeled into a
store.
The 60th Street Businessmen's Ass'n and
nearby residents appeared Tuesday (24) before
the zoning board of adjustment to oppose
the proposed conversion of the Imperial
Theatre at 215 South 60th into a public garage.
The residents argued that the garage
would be a hazard to children who play in
the neighborhood . . . The Sedgwick and
Wynne theatres are scheduled to shutter
July 1. Apparently the closings will be only
temporary.
. .
The Karlton Theatre in Williamsport, Pa.,
will close for the summer June 29 as will the
Nineteenth Street Theatre in AUentown .
Winfield W. Love has taken over the Seaside
in Sommers Point, N. J. . . . George D.
Hutcheon, WB salesman, has resigned.
Vacationers included Mildred Lipshutz,
WB biller; Pauline Moray. WB general clerk:
Margaret MacNamara, WB inspector; John
Daily, WB shipper . O'Neil is a
new typist at WB . . . Judy Hunter, U-I clerk,
returned from her vacation.
Magician Forrest Jarvis
Turns Theatre Manager
CLARKSBURG, W. VA.—Forrest Jarvis.
who has been a magician for several years
with the International Harvester show which
tours the nation, has been named assistant
manager of Warner's Skyline Theatre near
here. He is living at the drive-in and will
assist Charles and Dale Warner in the operation
during his free months away from his
Jarvis the Great act.
This is Jarvis' initial experience in outdoor
exhibition but ten years ago he operated a
four-wall theatre at Everettsvllle.
Monster Frightens Kiddies
KITTANNING, PA.—A Frankenstein monster
paraded the streets here exploiting the
reissues at the Roxy in Ford City until police
removed "it" after it frightened small children.
In the .special costume was Seward
Hirdle. Carnegie Tech art student. He was
rescued from police by Fred and Rox Serrao,
exhibitors.
Build Bolair, W. Va., Ozoner
BOLAIR, W. VA.—Nearing completion here
is the Bolair Drive-In on Route 20, owned
by Arden Richards of the Craigsville Drive-
In at Craigsville. The new ozoner Ls six
miles from Webster Springs. The Craigsville
Drive-In has remained open throughout recent
winters.
Variety Club Names a Chairman
PITTSBURGH—John T. McGreevey is
chairman for the annual Variety Club heart
fund drive. Awards this year will be a Cadillac
convertible and a Ford convertible. Drawing
date at the William Perm hotel will be
September 12.
A 'Movie Training Class'
Is Slated for Mothers
CENTREVILLE, MD.—John D. Pemlcola
of the Centreville Amu-sement Corp. is establishing
a "Movie Training Class" for mothers
to take small children to the theatre for
the purpose of having them become accustomed
to sitting In a theatre seat and watching
a show. The cla.ss came about after requests
from many mothers who used to come
in at the tail-end of the Saturday matinees
to see how the small fry were behaving, Pernicola
told BOXOFFICE.
He said the mothers themselves wanted to
resume the moviegoing habit but it had liecome
difficult due to their children becoming
restless and disturbing other patrons.
Fernlcola said the training class plan
works this way:
A special matinee for mothers and children
under four years will be held twice a month,
at which cartoons, travelogs and newsreels
will be shown in order to acclimate children
to different types of films. Special shorts
with cowboy or western background will also
be screened with the idea of letting the
youngsters see in a theatre something they
are used to seeing at home on TV.
Roxy Adds Program Changes
NATRONA. PA.— Wliile many theatres are
reducing the number of weekly program
changes, the Roxy here has increased program
changes from three to four every week.
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BOXOFFICE June 28, 1952 48-C

Alaskan Film Party
Reaches Fairbanks
ANCHORAGE. ALASKA—The 40 press
correspondents and Hollywood personalities
who flew here for the world premiere of
Universal's "The World in His Arms" returned
from the Aleutians late in the week
for the homeward trip.
The prejniere took place June 19 in the
Chugach Theatre at Elmendorf air force
base, Anchorage, before an audience of service
men. It was the first such event held in
the area. A .second screening was made to
an overflow audience of a thousand troops.
Ernest Gruening. governor of Alaska, was
present at the premiere, as were representatives
of Lieut. Gen. William E. Kepner,
commander-in-chief of the air forces in
Alaska and the Aleutians.
On June 20. following an outdoor lunch in
the Matanuska valley. 50 miles outside the
city, and attended by the governor, a torchlight
parade through the main street halted
at the Fourth Avenue Theatre for a civilian
world premiere. Next day the party had the
unique experience of 24 hours of daylight
an annual weather phenomenon in Alaska.
At Kodiak naval station and Adak. in the
Aleutians, at Anchorage and Fairbanks and
other military strong points, service personnel
were given in addition to the film, an hourlong
variety show' headed by Ann Blyth, who
stars with Gregory Peck in "The World in
His Arms." Other performers were Joyce
Holden, Lori Nelson, Palmer Lee, Kathleen
Hughes, Jeanne Cooper, Buddy Hackett, Robert
Monnet, Claudette Thornton and Dick
Morris.
Senate for Extra $1,981,000
For Overseas Information
WASHINGTON—The Senate on Thursday
(26t voted an extra $1,981,000 for the Department
of State's overseas information and
education programs, including the Voice of
America and the overseas film program.
The House had cut an administration request
for $133,000,000 down to $86,575,000 and
the Senate Appropriations Committee reported
out the exact amount voted by the
House. Senators William Fulbright (D., Ark.)
and H. Alexander Smith (R., N.J.) introduced
an amendment to raise this figure by $1,981,-
000 and the amendment carried.
House and Senate conferees will have to
argue out the difference.
Myron Karlin to Germany
As MGM Sales Executive
named general sales
NEW YORK—Myron Karlin has been
manager for Loew's International
in Germany and has left for
Frankfurt. He was until recently manager
in Venezuela.
Wolfgang Wolf, former MPEA representative
in Austria, has succeeded Karlin in Ven-
Buchman Trial Postponed
WASHINGTON — The
ezuela.
contempt-of-Congress
trial of Hollywood producer Sidney
Buchman. indicted for failure to respond
to subpoenas issued by the House Un-American
Activities Committee, on Monday (23)
was postponed until October 1.
RKO Acquires 'Greenland'
For European Release
NEW YORK- RKO has acquired the European
distribution rights to "Greenland." the
French exploration picture which received
the 1952 documentary award at the Cannes
Film Festival, according to Phil Reisman,
vice-president in charge of foreign distribution.
Reisman concluded a six- week business trip
to England and the continent with conferences
in London with Robert S. Wolff, man-
While
aging director for the United Kingdom.
in Paris, he attended a continental .sales
convention conducted by Joseph Bellport,
general maanger, and Elias Lapinere, general
sales manager and publicity director. In
Italy, he was honored by a Phil Reisman Welcome
week. He also conferred with Sol Lesser
in France. Italy and England.
The United Kingdom is conducting a Robert
Wolff Bigger Boxoffice Stakes drive, which
will run until December 27.
RKO Names Wallman Sales
Chief Europe, Near East
NEW YORK—Carl-Gerhard Wallman has
succeeded Elias Lapinere as RKO general
sales manager for Europe and the Near East,
under Joseph Bellport. general manager. From
his headquarters in Paris, Wallman will supervise
sales in France, Germany, Italy, Belgium,
Holland, Switzerland, Spain, Portugal, Sweden,
Norway. Denmark. Finland, Egypt and
Israel.
Wallman. who was born in Sweden, has
been general manager for Scandinavia. He
joined RKO at the New York exchange then
managed by Robert S. Wolff. In 1930 he was
transferred to the home office, assigned to
foreign publicity, and five years later went
to manage an RKO Stockholm office. Phil
Reisman, vice-president in charge of foreign
distribution, made him general manager for
Scandinavia in 1948.
Edward Stanko Gets New
RCA Engineering Post
NEW YORK—Edward Stanko, RCA engineer
and pioneer in radio and television in
the 1920s, has been named to a newly created
post of manager of engineering, technical products
division. RCA Service Co., Inc., by W. L.
Jones vice-president in charge of technical
products for the company.
Stanko will direct specialized training of
field personnel, preparation of technical information,
and development of new and improved
methods for installation and servicing
of RCA technical products.
Mort Siegel Named Aide
To Hawkinson at RKO
NEW YORK—Morton Siegel has been appointed
administrative executive and aide
to Robert K. Hawkinson. RKO assistant
foreign manager, by Phil Reisman. vice-president
in charge of foreign distribution.
Siegel. formerly with the company's legal
department, has been at RKO for 14 years.
Lurene Tuttle in 'Niagara'
Lurene Tuttle has been set for a featured
role in 20th-Fox's "Niagara."
30 Television Stations
To Extend Coverage
WASHINGTON—Television station coverage
will be extended several miles in 25
areas currently served by stations not long
after the Federal Communications Commission
on July 1 acts on applications for
changes in frequencies by some 30 existing
TV stations, according to the Radio-Television
Manufacturers Ass'n on Wednesday
(14).
The new table ol station allocations. RTM#
explains, provides that the 30 stations mu.st
submit applications for changes in channel
assignments, and RTMA expects that FCC
will grant increased power at the same time
it processes the applications.
FCC ha^ given first priority to applications
made necessary by the shift in channel assignments
in the table of allocations which
ended the freeze.
RTMA predicts that many new people will
be brought into range of television reception
and will be customers for receivers.
The association, meanwhile, revealed that
1,277,512 TV receivers were shipped to dealers
in the first three months of this year,
compared to 1,814,767 in the same 1951 period.
Shipments in March, at 471,015 sets, were well
above the 434,808 sets shipped in February,
according to RTMA.
The Balaban & Katz Chicago television
station, WBKB, is one which will move channels
due to the new table of allocations. Similar
moves involve Pittsburgh, Cleveland,
Milwaukee, Cincinnati, Providence, Atlanta,
Norfolk. Louisville. Birmingham, Albany, Columbus,
Rochester, Memphis, Dayton, Syracuse,
Grand Rapids, Wilmington, New Haven,
Johnstown, Davenport, Lancaster, Huntington,
Bloomington and Ames television stations.
Film Companies' Dividends
For May Below Last Year
WASHINGTON—PubUcly reported dividends
paid out by firms in the film industry
during May totaled $114,000, the Department
of Commerce revealed on Thursday (26). Because
Consolidated Amusement changed its
payment month from May to June, the May
1952 figure was well below May of 1951, when
$211,000 was paid.
Cor^olidated Amusement paid $100,000 in
dividends last May and is expected to declare
$75,000 in dividends in June of this
year.
Columbia Pictures declared $69,000 dividends,
slightly below the $72,000 of last May.
Loew's Boston Theatres paid out $26,000 plus
an extra $13,000. the same as during last May.
Roxy, Inc., which last year declared its
dividend in June, this May paid out $6,000.
55 Cents an Hour Minimum
Proposed for Puerto Rico
WASHINGTON — A Puerto Rico motion
picture industry minimum wage of 55 cents
per hour was proposed on Friday (21) by
William R. McComb, administrator of the
wage and hour and public contracts division
of the U. S. Department of Labor.
McComb inserted the wage proposal in the
Federal Register, and anybody wishing to oppose
the new minimum wage will have 15
days from June 21 to register objections.
48-D
BOXOFFICE :: June 28, 1952 I

NEWS AND VIEWS OF THE PRODUCTION CENTEI
(Hollywood Office-Suite 219 at 6404 llollyicood Blvd.: Ivan Spear. Western Manager,
Two Film Craftsmen
Enfer Television
HOLLYWOOD—Two more established film
artisans succumbed to the video lure with the
almost simultaneous disclosures by Ben Pivar,
former Universal production executive, and
Dimitri Tiomkln, veteran composer-conductor,
of plans for entering the television medium.
Pivar has established headquarters at the
Hal Roach studios in Culver City and is aiming
toward a mid-July starting date on the
initialer in a new series of 26 half -hour subjects,
"Bureau of Missing Persons," which are
being written by Don Martin and wiU be directed
by Arthur Hilton.
Tiomkin plans a series of 30- minute video
films based on the lives and works of the
great composers, ranging from Guido, the
nth-century monk who, it is said, invented
written music, to such 19th-century classicists
as Beethoven, Brahms and Wagner.
Tiomkin will time his productions so they will
not conflict with his theatrical-film scoring
and conducting chores.
John Cromwell, veteran film megaphonist,
has been inked by Marion Parsonnet, executive
producer of a 44-episode "The Doctor"
TV film series, to direct the initialer in the
group. Filming was launched Wednesday il8)
at the Paramount studios in Long Island,
N. Y.
* * *
Louis Snader, president of Snader Telescriptions,
was unanimously re-elected president
of the National Society of Television
P*roducers for a two-year term. Other new
officers: David Chudnow, vice-president; Max
Gilford, Bob Clampett and Jack Voglin,
named to the board of directors, joining Tom
Armstead. Syd Cassyd, Mike Stokey and
Murray Lerner.
* « «
"Daughter of Mars" went before the cameras
Friday (20) as the second in the "Ethel
Barrymore Theatre of the Air" TV series
being produced by Monogram's video subsidiary.
Interstate Television Corp. Starring
Miss Barrymore, Selena Royle and Phil Terry,
It is being produced by Lee Savin and directed
by Lewis Allen.
« « «
In addition to their independent unit which
manufactures gallopers for Columbia release,
Producer Harry Joe Brown and actor Randolph
Scott have branched out into video film
activity through the Federal TV Corp., In
which their associate is Buster Collier. The
new outfit has scheduled a mid-July camera
start at the Goldwyn studios on "Mr. and
Mrs. North," a series of 39 half-hour detective
comedies, toplining Richard Denning
Premiere of 'Rogers in Beverly
July 10; 'Arms' Bows in Alaska
HOLLYWOOD—Officially launching Cinemania's
summer social season, Warners' redcarpet,
klieg-lighted promicre of "The Story
of Will Rogers"—previously announced as an
early-July event at the Warner Beverly Theatre
in Beverly Hills—has now been definitely
scheduled to make its bow in that showcase
July 10. The premiere, an invitational affair,
is expected to attract a substantial crosssection
of industry notables in the executive
and creative brackets, as well as civic and
social dignitaries. Directed by Michael Curtiz
and produced in Technicolor by Robert Arthur,
the biography of the late actor-humorist
stars Will Rogers jr. and Jane WjTnan.
• * *
In deference to Claremore, Okla., threegeneration
site of the Rogers' family homestead,
a premiere of the picture will be held
at the Yale Theatre in Claremore July 9,
night before the local debut. Will Rogers jr.
will be on hand for the opening in Claremore.
• * *
Two "firsts" were chalked up at Anchorage,
Alaska, at the world premiere of Universal's
Technicolor production, "The World in His
Arms." It was the first Hollywood- type premiere
of a major motion pictui-e ever to be
held in Alaska. And it was the first time
such an event was staged near midnight
with the sun shining on the participants.
The premiere was held at the Elmendorf
air force base two miles from Anchorage,
and Barbara Britton. They are being made
in association with John Loveton, producer of
the "North" radio series.
Guild Films, Inc., newly formed TV distribution
company headed by Reub Kaufman,
former Snader Tele.scriptions executive, has
contracted to distribute a package of halfhour
dramas and action subjects titled "The
Guild Theatre." Of the group, 13 have been
completed under the aegis of Guild Films, Inc.,
and feature such players as Hugh Beaumont.
Sheila Ryan, Ann Savage, Sid Melton and
Tom Neal.
• • •
Shooting was launched on "Jefferson
Davis," tltle-roling Ross Ford, as the fourth
in the "Cavalcade of America" TV film series
being made for DuPont by Screen Gems,
Columbia's television unit. Jules Bricken produces
and John English is the director.
with .some 25,000 GIs plu.s high ranking military
officers and civilians, headed by Gov.
Ernest R. Gruening of Alaska, participating
in the festivities. Heading the celebration
were Ann Blyth, who stars with Gregory
Peck in the picture, and eight other stars
and featured players who put on an hourlong
show as a part of the premiere.
• • •
Dual premieres of Republic's "Woman In
the Wilderness," starring Rod Cameron. Ruth
Hu.ssey. John Agar and Gale Storm, were
staged at Duluth and Minneapolis on July
23, 24, respectively. William M. Saal. executive
assistant to Republic President Herbert
J. Yates, and Mickey Gross, studio publicity
director, set up localized civic celebrations in
conjunction with events.
• • •
With Gene Evans, star of the opus, making
a personal appearance, "Park Row," newspaper
drama produced for United Artists release
by Samuel F\iller, was premiered Wednesday
(25) before an audience of marines at
the Nebo Theatre, Barstow Supply Annex,
Barstow.
• • •
The Quiet Man," John Ford's Technicolor
production for Republic, will be premiered at
the Capitol in New York August 21. Starring
John Wayne and Maureen O'Hara. and lensed
entirely in Ireland, the comedy-drama was
recently world-premiered in London.
Council Fetes 'Walk East'
HOLLYWOOD—The Southern California
Motion Picture Council, comprising review
groups from southland women's organizations,
presented its Star award to Columbia's
"Walk East on Beacon." Alfred Werker,
who directed the Louis DeRochemont production,
accepted the certificate of merit
from Mrs. William A. Burk. president of the
council, and an active member of the National
Screen Council, sponsored by BOX-
OFFICE.
Stockton Tale to TV
HOLLYWOOD— -nie Lady or the "nger."
classic by Frank R. Stockton, has been added
to the list of half-hour television films to be
made by Columbia's subsidiary. Screen Gems,
for the Ford Motor Co. Ford Theatre.
BOXOFFICE June 28, 1952 49

STUDIO PERSONNELITIES
Barnstormers
Paramount
CECIL B. DcMILLE, producer-director, wos the
principal speaker at a combined meeting of the
service clubs of the Wilshire area. Attended by
more than 1,000, the meeting celebroted the 32nd
onniversory of the Wilshire Chomber of Commerce.
Republic
Bock at the studio following personol appearonces
at Elko. Nev., wos REX ALLEN.
Briefies
Metro
Producer PETE SMITH will put two subjects into
work July 6, "Out for Fun," o gentle jibe at unwisely^
enthusiostic vacationers, and "Just What I Needed, '
which ploys up laughs onent the matter of impossible
presents. Both scripts are by David Barclay
ond Joe Ansen. Barclay will direct. Dove O'Brien
will be featured in both.
FRED QUIMBY, cortoon producer, has placed in production
a new Technicolor Tom and Jerry cartoon
titled "Boby Butch."
Cleffers
Metro
CONSTANTINE CALLINICOS, conductor and vocol
coach, was set to work with Mono Lonza during the
filming of "The Student Prince" and to conduct for
the stor's vocal numbers in the picture.
Warners
CARL SIGMAN ond BOB MILLIARD are writing the
music ond lyrics, respectively, for eight song numbers
to be used in "Stop, You're Killing Me."
Loanouts
Columbia
Borrowed from Metro, STEWART GRANGER will
star with Rita Hayworth in "Solome, the Donee of
the Seven Veils/' o Buddy Adier production to be
directed by Williom Dieterle.
Meggers
Columbia
FRED SEARS will direct "Ambush at Tomahawk
Gap," forthcoming sogebrusher to be produced in
Technicolor by Wallace MocDoncld.
RKO Radio
Signed to a term directorial ticket was NICHOLAS
RAY, who wos lost on the lot to pilot the Wald-Krosno
production, "The Lusty Men."
IDA LUPINO, who is Collier Young's partner in the
independent Filmokers unit, will direct "The Difference,"
crime dramo starring Edmond O'Brien and
Fronk Lovejoy, and being produced by Young.
20th Century-Fox
Don Da I ley, will be megged by
It IS Q Samuel G. Engel produc-
"Toxi," starring
GREGORY RATOFF
tion.
Universal- International
"Lone Hand," western starring Joel McCrea and
Barbara Hale, will be piloted by GEORGE SHERMAN
for Producer Howard Christie.
Options
Columbia
ANGELA STEVENS will be Johnny Weissmuller's
leoding lody in "Savage Mutiny," next in the Jungle
Jim action series being produced by Sam Katzman.
GAIL DAVIS has been pacted by Armond Schoefer,
president of Gene Autry Productions, for the feminine
lead in "Winning of the West," Autry starrer. George
Archainboud will direct.
NANCY GATES has been signed by the Kramer
company for the role of the bride in "The Member
of the Wedding." ARTHUR FRANZ hit the jackpot
with a top role in the film and simultaneously a long
term Columbia controct. DICK MOORE, onetime
moppet star, was signed by Producer Kramer for the
cast of the picture, film version of the Broadway ploy,
which is being directed by Fred Zinnemonn with
Ethel Woters and Julie Horns os the topliners.
LOU NOVA, erstwhile prizefighter, will be seen in
"Salome, the Dance of the Seven Veils."
JOHN DEREK will ploy his first western role as
star of the Technicolor sogebrusher, "Ambush ot
Tomahawk Gap," which Wolloce MocDonold will
produce and Fred F. Sears direct.
Metro
GENE LOCKHART was ticketed for o chorocter
lead in "A Steak for Connie," romontic comedy starring
Van Johnson ond Janet Leigh, The Stephen
Ames production will be directed by Edword Buzzell.
Booked for the Grccr Gorson-Watter Pidgeon vehicle,
"My Mother and Mr. McChesney," was MAR-
GALO GILLMORE. Joon Negulesco is megging for
Producer Edwin H. Knopf. PHILIP OBER was signed
for a role. RHYS WILLIAMS was signed.
CHILL WILLS was inked for port in "Small Town
Girl," directed by Leslie Kordos and produced by
Joe Pasternak.
LANA TURNER was selected to star in "Why Should
I Cry?" The film is boscd on a short story by I. A. R.
Wytie, will have o Broadway setting ond is scheduled
for filming late this summer.
Tagged to star with Barbara Stanwyck and Barry
Sullivan in "Riptide" was RALPH MEEKER. John
Sturgcs is directing the suspense yarn for Producer
Sol Fielding.
Monogram
DOROTHY PATRICK was odded to the cost of
"Battle Zone," the Walter Wanger production for
Allied Artists which Lesley Selonder is directing with
John Hodiok, Lmdo Chnstion and Stephen McNolly
in the star roles. The cost was completed with the
signing of PHILIP AHN, CARLETQN YOUNG and
DAVE WILLOCK.
WAYNE MORRIS wos signed by Producer Vincent
M. Fennelly to on exclusive long-term contract during
which he will stor in four outdoor specials annually
for Silvermine Productions. First will be "The
Eyes of Texas," on original by Steven Leighton. It
IS scheduled to roll early in August.
Paramount
Into the duol title roles of "Those Sisters From
Seattle," which Pine and Thomas will produce, went
RHONDA FLEMING and ARLENE DAHL.
Producer Not Holt booked MICHAEL MOORE for
the cost of "Pony Express," Technicolor western starring
Charlton Heston, Jon Sterling and Forrest Tucker.
The megophonist is Jerry Hopper.
MARY SINCLAIR, former TV actress, joined the
cast of the upcoming Pine-Thomos production "The
Rebel" which goes before the Technicolor cameras
in August. Edword Ludwig will direct with John
Payne and Jon Sterling toplined.
RKO Radio
Inked for top roles in "The Murder," starring
Robert Mitchum, Jeon Simmons and Mono Freemon,
were HERBERT MARSHALL ond BARBARA O'NEIL.
The mystery melodroma is being produced and directed
by Otto Preminger. Morgan Brown wos set
for a featured role. Also booked were MAY
TAKASUGI, JACK CHEFE, KEN TOBEY ond LEON
AMES.
VIRGINIA HUSTON was signed for the top feminine
feoture role in Filmokers' "The Difference."
Republic
Supporting ports in the Allan "Rocky" Lone starring
western, "Desperadoes' Outpost," went to LEE
ROBERTS, MYRON HEALEY and LANE BRADFORD.
Rudy Rolston produces and Phil Ford is directing.
Also cast was CLAUDIA BARRETT.
HOWARD PETRIE was set for a featured port in
WINNING SNIPPER^-Anne Bauchens,
veteran film editor on Cecil B. DeMille
productions, is presented the first quarterly
award of the American Cinema Editors
for her work on "The Greatest Show
on Earth.** DeMille is shown making the
presentation of the award, a pair of inscribed
gold scissors, at a luncheon in the
Paramount commissary. Francis D. Lyon,
president of the ACE, is at left.
"Foir Wind to Java," the maritime adventure starring
Fred MacMurray and Vera Rolston, which is
being produced and directed
by Joseph Kane. CLAUDE
JARMAN JR. was inked. Added to the cost were
PHILIP AHN, KEYE LUKE, DAN SEYMOUR, VIR-
GINIA BRISSAC and HOWARD CHUMAN.
Moppets TOMMY RETTIG and EARL ROBIE were
ticketed for "The Lady Wants Mink."
20th Century-Fox
Stage actor MURVYN VYE )oined Shelley Winters
and Richard Widmark in the topi me cost of Producer
Jules Schcrmer's "The Number." The gangster
drama will be megged by Joseph Newman,
Universal-International
AUDIE MURPHY has been ossigned to star in the
Technicolor production, "Column South," on originol
screenplay by William Sackheim which is set in New
Mexico just before the outbreak of the Civil War.
Ted Richmond will produce and Frederick de Cordova
direct.
OSCAR BEREGI, Europeon Shokespeoreon actor, was
set for o feotured role in support of Alan Lodd ond
Arlene Dahl in "Desert Legion."
MICHAEL RAGAN, HENRY WILLS and FRANK
CORDELL were signed for featured roles in "Roughshod."
ANGELA STEVENS and DOROTHY BRUCE were
'added to cost of "Mississippi Gambler."
JUNE EVANS and PHIL ARNOLD were handed
supporting roles in the Dan Doiley-Diano Lynn Technicolor
starrer, "The Great Companions."
Joel McCreo's leading lady in the upcoming Technicolor
western, "Lone Hand," will be BARBARA
HALE. The sogebrusher rolls next month as a
Howard Christie production. ALEX NICOL also will
star in the picture. George Sherman directs.
Warners
Comedian JOE VITALE wos inked for "Stop, You're
Killing Me," the WornerColor musicol headlining
Broderick Crawford and Claire Trevor. The Louis F.
Edelmon production will be directed by Roy Del Ruth.
HOWARD ST. JOHN, Broadway actor, was engaged
for o feotured role. CHARLES CANTOR, radio
comedian, was signed for a part.
JULIAN UPTON and NICK THOMPSON were odded
to the cost of "The Desert Song."
VIRGINIA MAYO has been assigned to the starring
role in the WornerColor musical, "Bock to
Broadway." Gordon Douglas will direct and Henry
Blonke produce.
Scripters
Columbia
Producer Som Kotzmon assigned ROBERT E. KENT
to develop "Charge of the Lancers," a story of the
Crimean War of 1853, as a Technicolor entry for
1953 filming.
DAVID LANG is writing the screenplay for "The
Nebroskon," on upcoming Colbert Clark production
in Technicolor, dealing with an Indian uprising In
1867.
Story Buys
Columbia
Purchased by Producer Som Kotzmon was "Conquest
of Cochise," on original screenplay by De-
Vollon Scott. The historical western hos been added
to Kotzman's slate for filming in 1953.
Technically
Metro
WADE B. RUBOTTOM was set as art director ond
ROBERT PLANCK os photographer on "My Mother
and Mr. McChesney."
Paramount
CHICO DAY was set os assistant director on
"Pony Express."
RKO Radio
Borrowed from Samuel Goldwyn, to whom he is
under term contract, HARRY STRADLING is photographing
"The Murder." The crew assembled includes
FRED KNUDTSON, film editor, and WINNY KAY,
script supervisor.
WALTER KELLER was assigned as art director on
"The Difference." Other assignments: NICK MUSUR-
ACA to photograph, JAMES ANDERSON, unit monager;
BILL DORFMAN, first assistant director; GRAY-
SON ROGERS and DORAN COX, assistant directors.
JOHN SEITZ will
"Desert Legion."
Universal- International
man the Technicolor cameras on
Warners
TED McCORD was assigned to photograph "Stop,
You're Killing Me." MEL DELLAR and RUSS
LLEWELLYN hove been assigned as first and second
assistant directors while EDWARD CARRERE has been
nomed ort director and OWEN MARKS film editor.
LEO KUTER was set as ort director on "The Last
Train West."
STANLEY FLEISCHER wos set os art director on
"Calamity Jane."
50 BOXOFFICE :: June 28, 1952

Jean Simmons' Claim
Against RKO in Court
HOLLYWOOD—On the film capital's seldom-tranquil
legal front, the limeUght continued
to concentrate on the federal court
suit of Jean Simmons against RKO and Its
headman, Howard Hughes, through which the
actress is seeking to be granted release from
the studio's claim to her exclusive services,
and, secondly, recover $250,000 damages for
alleged contract violations.
The initial week of the trial was devoted
largely to testimony bearing on the first facet
of Miss Simmons' action. While the proceedings
developed columns of fodder for the fan
writers, very little developed of trade interest.
High spot of the hearings was the British
actress' own testimony that, after the contract
negotiations had bogged down, she had
told Hughes, "I wouldn't sign with RKO for a
million dollars tax free while you are head of
it."
Prior to her taking the stand, witnesses included
her husband, Stewart Granger; her
agent, Bert Allenberg, and R. Ross Hastings,
RKO studio executive, who revealed that 24
letters were sent over his signature to other
producers informing them that RKO claimed
exclusive rights to Miss Simmons' services
until May 1956. It was this hands-off notification,
according to Allenberg, that kept Miss
Simmons from the title role of Metro's
'"Voung Bess," and resulting in the postponement
in the plans for that picture.
Hughes had agreed, the plaintiff's case avers,
during the contract negotiations that he
would approve the loanout to MGM, although
he didn't want such agreement to be stated
in the contract.
It seemed probable that defense testimony
bearing on the contractual facet of the case
would not be introduced for several days, but
early cross-examination gave indication that
the studio's reasons for not signing the contract,
which the plaintiff avers was verbally
agreed upon, will center on the allegation that
it would have been Illegal because of the
capital gains angles involved in the purchase
ef a house and a story property which at
one time were discussed as a possible part of
the pact.
Meanwhile Miss Simmons was at midweek
still working in RKO's "The Murder" under
the terms of her contract with J. Arthur
Rank, which Hughes purchased prior to opening
the negotiations from which stemmed the
current litigation.
It was expected that Hughes would take
the stand in his own defense on Monday (30)
* « «
Talent agent Wynn Rocamora has brought
suit in superior court against 20th-Fox seeking
$32,500 for damages for injuries alleged
to have been sustained when he was struck
by an open door at the Westwood studio.
Ron Ormond Begins Work
On 'Women of Zarpa'
HOLLYWOOD—"Lost Women of Zarpa,"
an exploitation special, has been placed in
production by Ron Ormond who also is directing
the feature. While no distribution
deal has been arranged, it probably will be
released by Lippert Pictures. Some of the
background footage will be filmed in remote
parts of Mexico, locale of the story. Heading
the cast are Chris-Pin Martin, Jackie
Coogan, Richard Travis and Allan Nixon.
EHOLD! Not all of Hollywood's maRl
of production are frequenting the walling
wall. There are still a few optimists
among those who fabricate motion pictures
for theatrical consumption. Notable
among them is that hlghly-succe.ssful team
of erstwhile pre.ss agents, William H. Pine
and William C. Thomas, whose Joint careers
as producers have, during the past decade,
contributed one of the brightest and most
promising pages to Clnemanla's history.
Not only are the Dollar Bills refreshingly
bullish about their own future and the future
of motion picture production as a whole, but
they feel it is high time for someone to introduce
a note of cheerfulness Into the pessimism
that they believe has descended upon
Hollywood in proportions far greater than
actual conditions warrant.
Pine and Thomas call attention, with understandable
pride, to the fact that the features
they are producing for Paramount distribution
are gro.ssing as much as, or more
than, they ever did; that their company is
faring as well, profitwise, as at any time during
its being. What's more, they see no reason
why their business shouldn't continue
to grow more satisfactory, enjoyable and
profitable during the years to come.
They opine that the too-numerous prophets
of gloom who, because of the current changing
conditions confronting the industry, predict
that its ultimate demise is merely a matter
of time are doing themselves and their contemporaries
an inestimable disservice.
Pine and Thomas enthusiastically think
that the same show'manship which originally
established the motion picture as the greatest
medium of mass entertainment the world
has ever known is all that is needed to maintain
that exalted position for many years to
come. That showmanship, they believe, must
be exercised in two ways: First, in the making
of pictures and, secondly, in the merchandising
of them. In the past, they have demonstrated
their willingness and their ability
to back up their theory with actual performances—and
on both counts.
Their success story and the formula for
their modus operandi has been so widely
publicized that it needs no repetition here.
They make solid, fast-moving, entertainmentpacked
features at reasonable costs and then
they and their publicity staff personally hit
the road to sell the pictures to both the exhibition
world and the ticket-buying public.
This grass-roots merchandising has brought
a double return to P&T. Not only has it
resulted in top-bracket playing dates and aggregate
domestic grosses for their output, but
it has enabled them, also, to talk to hundreds
of the nation's keenest exhibitors and to obtain
from the latter first-hand Information
regarding the type of movies they thought
their respective publics would most generously
patronize. The Bills have been guided
by this consensus opinion in formulating their
production programs.
Pine and Thomas have ready for distribution
a feature titled "Caribbean," starring
John Payne and Rhonda Fleming. They say
it's the best picture they have ever made—and
that covers considerable territory. Within the
next week or ten day.s. Bill Pine will take
a |)rlnt of the feature under hLs arm and make
one of the typical P

Summer Tour Started
For Movietime in West
HOLLYW^OOD — COMPO's midsummer
Movietime U.S.A. tours got under way last
weekend (21 > with a group of six stars and
personalities leaving by plane for Salt Lake
City and Montana for a week's stay. The
group included Donna Reed. Marsha Hunt.
John Derek. Robert Wagner, writer Barry
Shipman and Producer David Diamond. They
were honor guests at a reception given by
Gov. John W. Bonner of Montana, at the
slate capitol in Helena. From there the party
broke up into two groups covering the state
as far north as the Canadian border.
• • •
More than $1,000,000 was raised for the
Olympic Games fund by the 14 »— hour telethon
carried jointly by NBC and CBS over
their video outlets and emceed by Bob HoE>e
and Bing Crosby. One of the highlights of the
program was the appearance of E>ore Schary.
MGM production chief, who gave the fimd his
studio's check for $10,000. Talent recruited
for the extended telecast was a virtual who*s
who of show business and included the following,
many of whom found it the occasion
for their video debuts:
Abbott and Costello Lou Holtz
Anna Mono Alberghetti Hedda Hopper
Eddie Anderson
June Hutton
John Arcesi
Mol Irwin orchestra
Anita Aros
Al Jarvis
Cliff Arquette
King's Men
Roscoe Ates
Dorothy Lomour
Hy Averboch
Frankie Loine
Vincent Bornett
Peggy Lee
Time for Beanie
Joe E. Lewis
'
William Bendix
Liberace
Bell Sisters
Ben Lessy
Bruce Bennett
Nick Lucas
Mayor Bowron
Johnny Mack
Joe E. Brown
Fred MacMurray
Johnny Mack Brown Monlyn Maxwell
Avery Brundage
Chef Milani
Sonny Burke orchestra Constonce Moore
Burns & Allen
Potti Moore
Chomp Butler
Martin and Lewis
Corinne Calvet
Paul Nero
Eddie Cantor
Lucille Norman
Joe Carr
Margaret O'Brien
Pauline Carter
Walter O'Keefe
Coss County Boys Adventures of Patches
Page Covonaugh Trio Louella Parsons
Rosemary Clooney Walter Pidgeon
The Colleens
Ezio Pinzo
Jockie Coogan
Phil Regan
Bill Corum
Tex Ritter
Jud Conlon's RhythmaJres Edward G. Robinson
Peter DePaolo
Lino Romoy
Paul Douglas
Rose Marie
Jock Duront
Frank Sinatra
Tennessee Ernie
Ginny Simms
Estrelita
Space Patrol cast
Russell Evans
Chorles Storrett
George Fenneman
April Stevens
Frank Fontaine
John Trotter orchestra
Zso Zsa Gobor
Bobby Troupe Trio
Johnny Gront
Beverly Washburn
Vicki Graves
Governor Warren
Joonne Greer
Johnny Weissmuller
Reed Had ley
Jackson Wheeler
Jock Holey
Margaret Whiting
Toni Horper
Dave Willock
Tom Hormon
Cobina Wright
Phil Harris
Robert Young
Horace Heidt
Victor Young
Sonja Henie
52
QUICK THEATRE SALES!
Selling theatres is our business. Live
organization, quick results. When others
foil, give us a try, past record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
Write Irv Bowron, Soles Mgr.
FRED B. LUDWIG, Realtor
5711 E. Burnsidc * Portland 15, Oregon
PICTURE HONORED—For its "significant
production excellence," United
Artists' "The Captive City," made by
Aspen Productions, received a quarterly citation
from the Southern California Motion
Picture Council. Shown receiving
the ward on Aspen's behalf is Karl Kamb,
who wrote the screenplay, and who is being
congratulated by Mrs. William A.
Burk, SCMPC president. The SCMPC is
an active affiliate of the National Screen
Council, whose monthly selection of the
"best picture for the entire family" is
awarded the famed BOXOFFICE Blue
Ribbon. Partners in the Aspen unit are
directors Mark Robson and Robert Wise.
SAG Strike Plan Fades
Until Directors Meet
HOLLYWOOD—Prospects of an immediate
strike by members of the Screen Actors
Guild, which early this week appeared a
likely contingency, faded when SAG's executive
secretary John Dales jr. decided no
further action would be taken until after
the Guild board of directors meets on Monday
(30). Meanwhile the pending general
membership meeting of SAG has been sidetracked
until after the directors huddle. In
announcing the Guild's decision. Dales said:
"While the existing contract between the
Screen Actors Guild and the Alliance of
Television Film Producers and the Hal Roach
and Roland Reed companies expires at midnight
June 23, negotiating talks are continuing.
In the hope of early agreement, the
guild will postpone the calling of a special
membership meeting or the taking of other
economic action against these producers until
after a guild board of directors session
next Monday. The guild is not extending
the contract formally but guild members will
continue to work for Alliance members for
a few days in the hope that an agreement
can be reached immediately."
Among Alliance members are William P.
Broidy, Bing Crosby Enterprises, Jerry Fairbanks,
Gene Autry's Flying A Productions,
Primrose Productions, Roy Rogers, Screen
Televideo, Cosman Productions, Frank Wisbar,
Ziv TV, Adrian Weiss and William Boyd.
CLEARER! SHARPER!
SPECIAL TRAILERS
ESPECIALLY MADE FOR
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MOTION PICTURE SERVICE CO.
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COMPO Roundtable
Postponed Till Fall
HOLLYWOOD—That the next COMPOsponsored
exliibitor-producer roundtable,
which was scheduled to have been held here
this summer, has been postponed until late
fall or early winter, was reported to the Molion
Plctiu-e Industry Council at its regular
monthly session by Marvin Paris, deputy
chairman of the group's roundtable committee.
At the same session Arthur Freed Metro
producer, was nominated to the MPIC vicepresidency
to succeed Steve Broidy, president
of Monogram-Allied Artists, who is due to
become MPIC president when Gunther Lessing,
Walt Di-sney executive, has completed
his current term in that office.
Other changes found William C. Thomas
succeeding Dore Schary, Metro chief, as
chairman of the public relations committee,
Schary having resigned because of the press
of other duties. Schary will continue to
function with the committee;, however, to
which George Murphy, Duke Wales and
Everett Hayes were added as members.
Action on the MPIC's proposed "loyalty
board" to screen and serve as clearing house
for industryites falsely linked to subversive
organizations, was postponed until the July
meeting.
East: Paramount's production team of William
Perlberg and George Seaton will take
off early in July for Paris to make arrangements
for the filming in France next fall of a
Bing Crosby starrer. About half of the feature
will l>e shot abroad, the remainder in Hollywood.
Seaton will direct from his own script.
* * *
East: Walter Mirisch, Monogram-Allied executive
producer, trained for New York for
brief home office conferences before sailing
for England, where he will huddle with executives
of Associated British-Pathe on Joint
productional ventures.
* • *
West: George Schaefer, eastern sales representative
for Milton Gunzberg's Natural
Vision Corp., arrived from Gotham for parleys
with Gunzberg on production and sales
plans in connection with the three-dimension
process.
* * *
East: Robert Llppert, head of the production
and distribution companies bearing
his name, left for New York and a week of
meetings with his sales organization toppers
in Gotham.
* * *
West: Back at the studio was Arthur
F^-eed, MGM producer who returned last
week from Europe where he launched preliminary
production work on "Invitation to
the Dance." He returns to London in the
fall to prepare for "Brigadoon."
* • •
West: Louis D. Snader, president of
Snader Telescriptions, accompanied by his
attorney Sidney Dorfman, was back after
eastern meetings.
BOXOFFICE June 28, 1952

Protests Postpone
2 Spokane Ozoners
SPOKANE, WASH. — Douglas T. Howell,
Spokane arrhitect, is eompleting plans for a,
proposed $100,000, 600-car drive-in west of
town on the Sunset highway. He said he Is
associated with H. B. Gillingham, Spokane
area wheat rancher, in the venture.
Gillingham recently filed notice of appeal
to county commi.'isioners from the refusal
of the county planning board to grant permission
to construct the theatre. Howell said
there have been petitions signed by residents
of the area favoring an outdoor theatre,
which would serve the Airw^ay Heights district
and nearby air bases.
Danger of Airplane Crashes
Rules Out First Airer Site
SPOKANE—After many weeks of argument,
the Spokane county planning board
has granted a permit to E. W. Johnson, Spokane
insurance man, for construction of a
$100,000 outdoor theatre east of Geiger field.
Johnson said he expected to have the drive-in
in operation by July. It will accommodate
600 cars, with construction of reinforced
concrete and wood with a 60-foot tower. The
site is a mile east of the field, east of the
Cheney road (Highway 11) and north of the
Garden Springs road in an agricultural zone.
The plans are substantially the same as for
the theatre proposed by him earlier on another
site.
Johnson's first application for a permit for
a theatre between Geiger field and the Sunset
highway, west of the Geiger Arms apartments,
was turned dow'n after spokesmen for
the municipal airport, Chamber of Commerce
and a commercial airline contended
that site might be in a dangerous location.
Recent crashes near eastern airports indicated
a need for caution, they told the board,
and CAA requirements might soon be
tightened
up. His new site is definitely out of
the travel pattern of Geiger and air base
planes, Johnson said. He operates outdoor
theatres in five other cities in the northwest,
including two near airports.
Johnson's other financial interests in theatres
are the Garland Avenue Theatre, Spokane;
Aurora Motor-In, Seattle; Northwest
Motor-In, Midway; Sunset Drive-In, Olympia,
and Motor Movies, Bremerton.
Leroy Johnson Renovates
RENTON. WASH.—Owner Leroy
Johnson
has installed Altec Lansing sound in his
Rainier Theatre and redecorated the interior
of the house. James Dowell, chief projectionist,
assisted John Briggs, Altec field
technician, in the installation. A Karaghuesian
carpet was laid on a new type of rubber
padding.
16mm Drive-In Opened
STA'YTON, ORE.—Central Drive-In Theatres
has opened its new Central Drive-In
on the Aumsville cutoff with a capacity of
200 cars. It is two miles northwest of here
and will operate five nights, skipping Mondays
and Thursdays. Double features of
16mm film will be used.
The incorporators of the theatre are Mr.
and Mrs. Ivan Elam of Aumsville and Mr.
and Mrs. E. W. Burnett of Salem.
'Paf and Mike Makes Best Splash
At Los Angeles With 130 Per Cent
LOS ANGELES- Among the first
run programs,
which leaned heavily on foreignmade
product—with a dash of rel.ssue.s—only
two situations reported buslne.s,s of sufficient
volume to be noteworthy. Top grcsscr for
the week was "Pat and Mike," which went
it alone at the Egyptian and had the support
of Columbia's "Rough. Tough West" at
the State. Its take at the two showcases wos
130 per cent. In its fourth stanza at the Fine
Alts, "The Man in the White Suit" continued
strong with 120.
Chmosc, Los Angeles. Loyola, Uptown Tho
River (UA); Red Plonet Mart (UA) 80
Downtown Poromount, Havvoii Wolk Eott on
Beocon (Col); Montano Territory (Col), 2nd wk. 85
Egyptian, Stotc Pot and Mike (MGM); plus
State only The Rough, Tough West (Col).... 130
Fine Arts The Mon in tho White Suit (U-l),
4th wk 120
Four Star— Encore (Poro), 8th wk 75
Fox Wilshirc Ivory Hunter (U-l), advanced
prices, 5th wk 60
Globe, Ins, Et Rcy Odd Man Out, Block Narcissus
(Realort reissues), 2nd wk 65
Hollywood Paramount, United Artists Scarlet
Angel (U-l); Just Across the Street (U-l),
2nd wk 90
Orpheum, Vogue, Ritz Without Warning (UA);
House ot 1,000 Women (Lux) 90
Pontoges, Hillstreet—Outeost of the Islands
(UA); Confidence Girl (UA) 90
Warners Downtown, Hollywood, Wiltern Storm
Over Tibet (Col); Red Snow (Col) 85
'Pal and Mike," 'White Suit'
Excellent in Denver
DENVER—Opening of the dog races last
week was felt by the downtown theatres. However,
two of the single bills stood up well
enough to be held over. They were "Pat and
Mike" and "The Man in the White Suit."
Aladdin, Tabor, Webber Montana Territory
(Col); A Yank in Indo-Chino (Col) 100
Broadway Pot and Mike (MGM) I 90
Denham Loon Shork (LP) 60
Denver, Esquire Paulo (Col); Sound Off (Col)... 100
Orpheum Clash by Night (RKO); Double Confession
(SR) 90
Poromount The Sniper (Col); Horem Girl (Col) 110
Vogue The Man in the White Suit (U-l) 160
'Skirts' Third Matches
Newcomers in Seattle
SEATTLE—"Kangaroo!" was the week's
winner with 150 per cent in its opening
stanza. The double bill of "Lydia Bailey" and
"Anything Can Happen" was in second place
with 125 for its opening. But the third w'eek
of "Skirts Ahoy!" beat both, matching the
winning opener's 150. Also good was the
third week of "Strange World" at 110.
Blue Mouse Carson City (WB); The Lion and the
Horse (WB), 2nd wk 75
HEYWOOD-
WAKEFIELD'
Coliseum -Kangarool 20Ih-Fo«). l>eod Man's
Trail (Mono) 150
Fifth Avenue Lydla Bailey 'JOth-Fcxi. Anything
Con Happen Poro) 125
Lit>erly Scarlet Angel lU-l). Desert et Lost Men
(Repl 80
Music Box— Strongo World (UA), 3rd wk 110
Music Hall— Skirts Ahoy! (MGM), When In Rome
(MGM), 3r

I 201
. .
READS PROCLAMATION—Seattle's Mayor Allan Pomeroy is pictured reading his
Alasl(a days procla'mation, an event to be lie Id June 39 to July 3 as part of tlie city's
Centennial celebration. It will be climaxed »ith the premiere of U-I's Technicolor production
"The World In His Arms," at the Orpheum Theatre July 1. Shown with the
mayor are, left to right, H. B. Sobottka, vice-president of John Hamrick theatres;
Edward Carlson, Seattle Chamber of Commerce; Walter Van Camp, Greater Seattle,
Inc., Donald Gillin, U-I's local manager; Will J. Connor, executive vice-president, John
Hamrick theatres, and William Golden, Seattle Chamber of Commerce.
SEATTLE
t" \. Bateman, district, manager for Republic,
was at the local branch several days
. . . Prank Newman sr. left for New York
to attend the invitational 20th Century-Pox
demonstration on Eidophor theatre television
equipment . . . Tim Tyler, of the merchandise
department of Pox West Coast Theatres, Los
Angeles, visited a number of Evergreen
houses with Carl Mahne, Evergreen purchasing
agent, with the view of installing new
merchandise facilities.
. . .
"Birth of the Laff Stars" has been playing
at the Palomar. It stars Bing Crosby, Bob
Hope, Milton Berle, and Martin and Lewis
Joe Marboe, manager of the Denali, was
down from Anchorage with the news that
Paulson and Shock have taken over the Liberty
at Seward, Alaska. In addition to the
Denali. the partnership also operates the
Orpheum at Kodiak . . . B. D. Stoner, 20th-
Pox division manager, San Prancisco, was
at the local office two days.
Harry Newman of the Lynden Theatre,
Lynden, was on the Row before entering the
hospital at Bellingham Monday (23) for an
opei-ation . . . Pat Tappan, general manager
of Grieme and Pasken theatres, Wenatchee,
was on the Row. He handles the booking
for the Vitaphone, Mission; Auto View in
Wenatchee, and the Omak in Omak .
Starting Sunday (29) for an eight-day run
at the Palomar will be singer and pianist
Nellie Lutcher, Capitol recording artist.
Mr. and Mrs. E. H. Metzer of the Auto
Drive-In in Moscow% Ida., were on the Row.
have'lho
l^i444i/^^ ^°'^
Counl on IK lot Quick AclionI | HB/XI Kb
jQpr W ill Ouf wid* ctntacu «itli th« exhib
^-" "''" **" oourc YO«i ol loliaftfaory results.
.THEATRE EXCHANGE CO.
Fini Arts BIdg. Portland 5. Oreoon
They recently opened two new drive-ins, the
Orchard, located at Lewiston Orchards, and
the Clarkston, in Clarkston, which was
August Aubert jr. of the
opened June 26 . . .
Connell Theatre in Connell, Wash., who was
on the Row, is building a new theatre in
Connell called the Aubert. The new house,
seating 350, will open around August 15 . . .
Vic Gauntlet, advertising manager for Evergreen
Theatres, was still at home recuperating.
Off for a vacation was Walter Thayer, office
booking manager at Paramount, who
left Priday by plane to Los Angeles . . . Back
and on the job again after their vacations
were Ruth Studdert, booking stenographer
at Paramount, who returned from California;
and Dave Dunkle, eastern Washington salesman
for Paramount, who was up at Birch
Bay . . . Row
visitors included Jerry Davis,
Brewster; William Haugen, Paulsbo; Bing
Fournier, Grayland; Mr. and Mrs. E. A.
Darby, Naches; Mr. and Mrs. M. Goodrich,
Everson; N. J. Andrew, La Connor; and E. A.
Stierwalt, McCleary.
When film star Ann Blyth stepped off the
plane last week at McChord air force base
while en route to Alaska, she was met by
Walter Van Camp, general manager of
Greater Seattle, Inc.; Mayor Allan Pomeroy,
and Don Pollett, general manager of the Seattle
Chamber of Commerce. She was to
appear here for the premiere of her pictiu'e,
"The World in His Arms," during Seattle's
Alaska days June 29 to July 3. She will be
seen in a stage revue and also appear at a
square dance in the Civic auditorium for the
benefit of the Children's Orthopedic hospital.
Frank McCullys to Nevada
JOSEPH, ORE.—Ab Daisley is now managing
the Rainbow Theatre for the Frank Mc-
Cullys, who are locating in Las Vegas, Nev.,
where he is president of a large construction
company. Daisley is a partner in the Daisley-
Hepburn Logging Co., but expects to devote
a large part of his time to management of
the theatre.
Sterling Near Accord
On Auditorium Lease
THE DALLES, ORE.—At its
June meeting.
The Dalles city council ironed out details of
what it is hoped will be the final draft of an
agreement leasing the theatre section of the
civic auditorium to the Matthew-Moran Co.,
an affiliate of Sterling Theatres, which operates
theatres in The Dalles. The council
agreed to delete from the lease the company's
bid offer that they would make improvements
in the theatre of not less than $20,000. At
the request of William Danz of Sterling Theatres,
a list of improvements was substituted
for the requirement that $20,000 be spent to
improve the theatre. Danz said "competition"
would insure extensive improvement of the
theatre without a specific monetary agreement.
Both sides agreed to modify the lease so
that the theatre tenant would pay $7,500 in
advance to be used to revamp the auditorium's
heating system. In turn, the tenant would not
have to pay the last two and one-half years'
rent of the initial five-year lease. The $7,500
advance payment thus would be one-half the
$15,000 The Dalles will receive from the
motion picture operators for a lease.
Will Add Swimming Pool
To New Moyer Drive-In
PORTLAND—Further expansion is
planned
for the Division Street Drive-In following its
opening June 11, which was reported in the
June 14 issue of BOXOFFICE. Owned by
Moyer Theatres, which is operated by Tom,
Harry and Larry Moyer, the theatre will
eventually be one of the most elaborate recreational
layouts in the country, the Moyers
said last week.
They will equip the theatre with a swimming
pool, wading pool and kiddyland with
miniature rides in addition to the existing
playground equipment. The ozoner parks 350
cars on a 15-acre site and this, too, is in the
expansion plan, with an eventual capacity of
800. The concession building is of CaUfornia
design with the interior finished in redwood.
Murals tell stories of Walt Disney characters.
.Enclosed seating is provided here.
L. Tylers and Mrs. Mann
Open Los Molinos Airer
LOS MOLINOa, CAUP.—The new Los
Molinos Drive-In was opened following a
postponement from its first date because high
winds prevented work on the screen. It is
owned and is being operated by Mr. and Mrs.
L. Tyler and Mrs. L. Mann. It has a capacity
of 200 cars and facilities for pedestrian patrons
in front of the projection booth. The
24x30-foot screen is covered with processed
construction board.
The owners worked since last December to
have it ready for this season. Tyler said
the small but compact theatre would operate
seven nights.
Drive-In Renamed, Reopened
FORT MORGAN, COLO.—J. H. Roberts,
owner of the Port Morgan and Brush indoor
theatres, has reopened the Valley Drive-In,
formerly Bauer's Drive-In, which he bought
from Jake Bauer in February. The Brush
Drive-In was to open later. The concession
stand was remodeled and the ramps on the
grounds built up.
54 BOXOFFICE June 28, 1952

. . The
. . Stan
. . John
. .
. . Hopalong
. . Walter
. . Harry
SAN FRANCISCO
. . . Gerald and Homer
Qdillo Restan« of the Sonora at Sonora returned
home from a San Francisco hospital
.. . Bob Reese, Uikeport, was married
Hardy Sunday (22)
Tegtimier were planning a trip to Alaska to
do some fishing . . . Morris Frey. National
Screen counter man, was hit by a bus recently,
but he escaf)ed without injury . . . Pat
Patterson, Astor Pictures, recently moved into
a new home down the peninsula . . . Robert
Schultz, RCA Victor division, returned from
a business trip to Los Angeles . . . Ben
Nakamura of Fresno's Cal and Lyceum theatres
was on the Row.
Dave Peterson of Western Theatrical Equipment
was showing two photos of his infant
daughter . . . Don Petrone, vice-president of
Typhoon Air Conditioning Co.. was in town
from his headquarters in New York . . . Hal
Madison, manager of RCA Service Co., returned
from a two-week trip to New York .
Thorton Hall, Mission Drive-In, was in Tokyo
on business.
An outdoor theatre seating 1,400 persons
was opened recently at Beale air force base,
according to Mike W. Smith, western regional
manager of the army and air force
motion picture service. The Beale theatre
features films 30 days ahead of local distribution
. . . Flaymond Richman, northern California
salesman for National Screen, will be
married August 30 to Pauline Spaner of
Oakland . United Nations Theatre,
closed these many months, will reopen July
8 for a series of five plays starting with "The
Moon Is Blue."
Gladys Robinson, wife of actor Edward G.
Robinson, is holding an exhibit of her paint-
. . . Jack Lane,
. . .
ings at the City of Paris rotunda. Most of
the recent paintings of the artist are a record
of her sojourn in Morocco . Branton,
film buyer for Minnesota Amusement
Co., and his family visited here a few days
. . . Robert Bemis, manager of the Walter G.
Praddy Co., took a week's vacation . . .
Georgia Braunworth, secretary at Preddy,
returned from a vacation
Delta Theatre in Brentwood, was on the Row
Maria TuUey, secretary at the Peterson
circuit office, returned from a vacation in
Boston.
. . .
Johnny Box and Charles Hilliard took over
the Point Theatre in Point Richmond June
14. The theatre had been closed several
months. Johnny Box recently left the army
while Charles Hilliard expects to be discharged
Herman Rosen jr..
in October . . . Royal Amusement, Ltd., was here on his way
home to Honolulu Other visitors: Joe
Myers, Port Chicago: Willard Wagner, Antioch;
John Boles, Fresno, and R. B. Smith,
Chowchilla . Court jr. is booking for
Livingston, Atwater and Delhi.
Norman Pilegard is the manager of the
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nomination for president.
Circuit Sued Over Injury
KLAMATH FALLS. ORE. — Klamath Theatres.
Inc., was named defendant recently
in a $5,000 suit brought by the mother of a
seven-year-old girl. The complaint charged
the child received a permanent Injury at the
Tower Theatre Sept. 16, 1951 when a heavy
object leaning against a wall In a passageway
to the restroom fell on the girl.
ARIZONA DRIVE-IN
COMPLETELY MODERN, finest new equipment,
concessions.
Controls trode center for 3S,000 people. Ncorest
drive-in 125 miles. No TV.
$30,000 profit 1952 readily shown. More if
worked.
includes 20 acres; $92,500 $50,000 down,
balance 5 years, 5 per cent.
No agents, "prospectors."
BOXOFFICE, 4761
825 Von Brunr Blvd , Kaniai City. Mo.
BOXOFFICE :: June 28, 1952 55

what
. . . Mel
. . Archie
LOS ANGELES
llmong the vacationers whose goin's and
comin's are getting into full swing: NSS's
Joe Hartman is back from Las Vegas and
reporting himself to be in the chips . . Bill
.
Little, who operates the Examiner's theatre
guide, is back on the Job His own back
. . .
yard was the locale selected by Lou Largy,
RKO booker, for his annual holiday . . .
Syro
Hutchinson, shipper in the same exchange,
returned from his vacation, the location of
which he failed to disclose . . Minnie Steinberg
.
of the Lippert office trekked to Pitts-
burgh for her vacation.
A weekend of fishing, with conflicting reports
as to was caught, was enjoyed
.
by Ben Ashe, National Screen Service, Stan
Brown. Fox West Coast executive, and Tom
Charrack of Lippert . . . Celebrating 25
years as an employe of Leo was Ray Winnick.
MGM booker . . . Earle Johnson has added
Harry Dickerman's Baseline Drive-In, San
Bernardino, to the list of houses for which
he buys and books . . . Face-lifting was the
first order of business Realart—new paint
at
and new offices for the sales personnel and
bookers.
. . . Another
Jim Velde, United Artists district manager.
popped in for huddles with Dick Carnegie,
who operates his local branch
Row visitor was Sam Wheeler, exhibitor from
Rttsburgh. Pa., who is vacationing here to
visit his mother . . . The second drive for
donors to the local Red Cross blood bank is
on among Filmrow denizens, with indications
that more blood will be given than during
the first similar campaign a few months
ago . . . Jury duty snatched both Al Taylor,
Paramount, and Sam Decker of the Elmira
Theatre, Santa Monica.
The week's changes in the local exhibition
picture; Jimmy Nicholson, who is hospitalized,
has sold his interest in the Crenshaw
Theatre to J. D. Fairchilds. He was leasing
the house from Western Amusements. At
the same time, it was necessary for him to
back away from the Academy Theatre which
was being leased from Sherrill Corwin's Metropolitan
circuit. The house will be shuttered
temporarily until Corwin decides on its future
operations . . . Also closed, but just for
the summer, is the Center in East Los Angeles,
owned and operated by Galston and
Sutton.
. . .
Harry Vinnicof has sold his Arlington Theatre
building. The house has been closed for
several months and will now be reconstructed
into stores ... He sold also his Madrid Theatre
to Goodyear Tire Co., which will make
Word
a retail outlet of the property
from Ridgecrest in central California is that
Everet Cummings has opened his new 500-
car drive-in there. He also has a conventional
house in Ridgecrest.
Lester Blumberg, Principal Theatres, has
on
OUR
SPtClMFAIlERJ}HlM&CK
QUAIITY&QUKK «^
^^IbL^J
You can always r«ly en Fllmock
to put 'r**l' Showmanship ap> ^^^
p«al In your Special Trailers.
CHICAGO, 132^ S. Wabash
NEW YORK, 630 NinlhAv
. . .
moved into his new offices on Robertson
boulevard, Beverly Hills . . . Norman Neuman,
booker for the same circuit, is home
from the hospital and reported doing nicely
Brown of the suburban Twin-Vue
Drive-In was on the Row buying and booking
Morris Abrahams. Columbia checker, is
back from chores in Portland and Seattle.
Back at his Monogram-AUied Artists desk
was Harold Wirthwein, district sales chief,
after a trek to Salt Lake City . . Another
.
returnee was Ed Barison. of Cinema Distributors,
who spent nearly a month in New York
lining up new foreign imports for release in
the western ten-itory.
E. W. Burnetts Meet Amity
Officials on New Airer
AMITY, ORE.—Plans for a drive-in were
further outlined here recently when members
of the Community Commercial club board
met with Mr. and Mrs. E. W. Burnett of
Salem, who told of proposed plans for the
theatre and the size of the grounds that
would be needed for the project. After the
meeting, some of the board members made a
tour of the vicinity with the Burnetts..
Plans were made with a local lumber yard
for material for the theatre and Burnett said
as soon as a suitable plot of ground was obtained
the ozoner would begin to take shape.
Improve Walla Walla Airer
WALLA WALLA, WASH.—E. B. Sorenson,
city manager for Midstate Amusement Co.,
said the Sky-Vue Drive-In reopened with
several Improvements to its snack bar and
vending machines this year. Fred Lammers
is the manager.
Skyline Reopens 3 Airers
RAWLINS, WYO.—Bob Adams, president
of Skyline Amusement Corp., has reopened
the Skyline Drive-In. He said last season's
admission prices would again prevail. The
company's drive-ins at Casper and Laramie
started their 1952 seasons a week earlier.
Drive-In Adds Picnic Tables
REDMOND, ORE.—Picnic tables have been
installed at the recently opened Odem-Medo,
Redmond's new drive-in, and Manager Ray
Benscoter said theatre patrons would be welcome
to come when they pleased with their
basket lunches.
Reseat Ross in Monmouth
MONMOUTH, ORE.—Seats formerly used
in the Orpheum Theatre in Portland have
Rows
been installed in the Ross Theatre here.
were placed several inches further apart for
more legroom.
Takes Up Tugend Option
HOLLYWOOD — Paramount exercised its
option on Producer Harry Tugend. He is
currently on "Road to Bali," and is starting
preparations for "Topsy and Eva," to star
Betty Hutton and Ginger Rogers.
Murphy Reopens Ski-Hi
ALAMOSA, COLO.—Murphy Theatres, Inc.,
has reopened the Ski-Hi Drive-In, two and
one-half miles west on the Monte Vista highway.
The ozoner stages an aerial fireworks
three times each season.
PORTLAND
. . .
Ctrange World," United Artists Brazilianfilmed
adventure produced by former Northwest
RKO exploiteer, Al O'Camp, opened at
the Mayfair with a round of advance promotional
activity by E&t\ Keat. Lobby displays
and bamboo decorations added to the
jungle flavor of the film . . . Morris Abrahams,
Columbia exploiteer, was in working
on "The Sniper" Art Greenfield, U-I
manager, reports that office remodeling operations
are complete. Included is a new air
conditioning system . Holt reported
back to work after six weeks convalescence.
At RKO Dick Lange, manager, entertained
his office personnel with a picnic Wednesday
at CarroUs park on the Tualatin river . . .
Alan Wieder, Northwest exploiteer, was in
town. Wieder supplied Portland Junior Rose
Festival officials with Walt Disney cartoon
material so that floats in the annual parade
could be decorated with favorite chaiacters.
Charles Welch Is Winner
In Midstate Contest
PASCO, WASH.—Charles Welch, manager
of the Liberty Theatre, was a five-time winner
in the recent contest held for Midstate
Theatres managers. He took the over-all prize
for his district, which included showmanship,
salesmanship and extra revenue. He
placed first in showmanship, third in regular
vending, third in special vending and fifth in
extra revenue. The contest lasted 16 weeks
and included theatres in Pasco, Kennewick,
Richland, Walla Walla, Surmyside, Toppenish
and Ellensburg.
Robert Sisk Leaves WB
HOLLYWOOD—At his own request. Producer
Robert Sisk has been released from
his contract at Warner Bros. He plans to
vacation before revealing his future plans.
During his stay at the Valley lot he produced
"This Woman Is Dangerous" and "The
Man Behind the Gun."
Luv-Vu Becomes Motorena
LOVELAND, COLO. — The name of the
Luv-Vu Theatre was changed to Motorena
Theatre with its reopening this season. R. W.
Koenig is the manager.
Public Relations First
Lynn Smith Proves
Dallas—Lynn Smith, prominent member
of Texas COMPO Speakers bm-eau,
an exhibitor at Gonzales and one of the
directors of the Gonzales Warm Springs
foundation for children, gave up the
Texas COMPO Conference luncheon honoring
John Rosenfield recently to
speak before the Dallas Kiwanls club.
Smith gave a dramatic speech on the
story of the film Industry before more
than 300 Kiwanians meeting in the Adolphus
hotel. Texas COMPO officials
later stated that Smith's foregoing of
the conference luncheon "bears out the
wholehearted loyalty of our speakers since
Smith gave generously of his time and
efforts to fulfill this public relations job
for the industry."
58 BOXOFFICE June 28, 1952

I
BOXOFTICE
Para. Details Plans
For Sub Run Zones
LOS ANGELES—Paramount has revealed
the details of Its experimental plan for subsequent
run exhibition in this area. Under this
plan a total of 21 runs will be offered in competitive
bidding on an availabUity of 28 days
after opening of first runs of two weeks minimum.
The plan will start with the general
release of "The Greatest Show on Earth" and
initial releases of "Jumping Jacks" and "Son
of Paleface."
The plan for subsequent bookings follows
the recently announced expanded first run
exhibition policy in seven districts. It provides
for subsequent bookings in eight areas
as follows:
Areas 1 and 2 combined constitute urban
Los Angeles and Hollywood and includes
Belvedere Gardens, Montebello, Eagle Rock.
Highland Park and Whittier—€ight runs.
Area 3 includes Beverly Hills. Westwood,
Santa Monica, Ocean Park. Venice, Culver
City and F>acific Palisades—three ruixs.
Area 4 includes Inglewood, Westchester Village,
the area south of Torrance. El Segundo.
Hawthorne, Maxihattan Beach,
Beach and Redondo—three runs.
Hermosa
Area 5 includes Huntington Park, Maywood,
Bell. Southgate, Lynwood, Compton and the
Florence avenue area—one run.
Area 6 includes Pasadena, South Pasadena,
Alhambra and all of the theatres in the San
Gabriel valley—two runs.
Area 7 includes Glendale—one run.
Area 8 includes Burbank and all the theatres
in the San Fernando valley area west to
and including Canoga Park—three runs.
Under this plan, all subsequent run availabilities,
being keyed off first run availabilities
instead of closings, as in the past, will be
automatically determined by the first run
availability. It is pointed out by Paramount
that this plan will enable exhibitors to set
their bookings weeks in advance so their programs
may be properly planned and advertised.
Paramount's plan contemplates a joint
advertising campaign in which all accounts
will participate with the distributor.
To Aid in Runyon Series
HOLLYWOOD—John Kullers and Sherry
Alison, New York TV producers and writers,
have come here to serve as associate producers
with Howard Welsch on "The Damon
Runyon Playhouse." Welsch recently
purchased approximately 8,000 Damon Runyon
stories and articles from the King Features
Syndicate, and will make a series of
30-minute video films based on the late
newsman's writings.
Open Two Wyoming Airers
CODY, WYO.—The two Cody drive-ins, the
West and the Park, have been opened by their
respective managers, Dick Haberman and
Earl Corder. The former started out on a
weekend policy only until the northern summer
arrived.
Ed Boehm Reopens Twilight
UVINGSTON, MONT.—Ed Boehm has
opened Twilight Drive-In for the 1952 season.
He improved the sound and screen facilities
this year and remodeled the grounds.
June 28, 1952
Greafer Union Chain's
Nets Nearly $34,000 in
By WILLIAM BEECHAM
Australian Bureau, BOXOFFICE
PERTH, W. A.—Greater Union Tlieutres recent
charity drive In Sydney and Its .suburbs
(five city and 45 suburban theatres) raised
.some £15,000 I $33,487), which will be divided
among the Society for Crippled Children, the
Motion Picture Benevolent Society, the King
George Home for Babies, and homes for spastic
and subnormal children. This effort follows
the Hoyts Theatres drive which raised
some £14,000. Sydney press supported the
appeal strongly, but pre.ss In otlier slates
failed to mention the affair. It would seem
that the industry here requires a strong coordinated
public relations setup If It is to get
recognition of what it does for the community.
• • •
Business in key cities here has shown an
improvement over the last few weeks, but
average run of features is still a little below
that of last year. The Fnim Weekly, in a
survey of Sydney releases this year, states
that of 124 features 45 were dramas, 28
comedies, 2 westerns, 18 musicals and seven
adventures. Melbourne releases were 44
dramas, 21 comedies, 14 musicals, 12 adventures
and nine westerns.
• • •
Over a period of three weeks the British
feature, "The Lavender Hill Mob," has
broken all records (since the theatre opened
23 years ago) at the State Theatre, Sydney.
Theatre seats 2.579 and the management expect
the feature to have one of the longest
runs yet recorded.
• • •
At the recent annual meeting of the Auckland
Cinema club. New Zealand, T. Clarke
was elected president, with Vice-Presidents
S. Hayward, H. Gribble and N. Glover, Secretary
K. Marshall, Assistant Secretary E.
Davis, Treasurer K. Wood, and committeemen
G. Jardine, J. Gibbes, P. Malone, G.
Mooney, J. Shriner, J. Croft, I. Donald and
H. Brown.
• • •
Sam Waagenaar of Circle Pllm Enterprises,
who has been visiting Australia, has finalized
arrangements for Independent Film Distributors
to handle the foreign-language films
previously distributed by W. Scheinwald.
Waagenaar, after finalizing details, left for
the Far East.
• • •
The French feature, "La Ronde," has completed
15 weeks at the Savoy Theatre, Sydney,
and is set for a further period. Indeed,
some executives are of the opinion that It
has only completed half of its run. So far
over 140,000 people have paid for admission.
• • •
Two 16mm films have been completed — for
Carlton and United Breweries Ltd. "What's
Brewing" and "Here's How." The.se were recently
screened at the Hotel Australia, Sydney,
with the audience enjoying the actual
drinks. Films are in color and were made by
Ritter-Jeppensen Studios. A print of each has
been forwarded to the United States, and
there is talk here of "What's Brewing" being
offered to commercial theatres.
• • •
A fire recently destroyed the projection
room and equipment of the Plaza Theatre,
w
Charity Drive
Sydney
WelllnKton (New Zealand j. Ktatuie (Um. four
supports and two trailers were lost. Theatre
Is likely to be clased for .some six wee\ts while
the management renovates It.
• • •
Charles and EUa Chauvcl, directors; Carl
Kuy.ser, chief cameraman; Keith Loone, second
cameraman; John Robertson, manager;
Phil Pyke. assistant director, and Claude Vervet,
property master, recently left Sydney
for the Northern Territory to commence the
filming of "Jcdda." A .second unit, Including
lighting crew, technicians and the white
members of the cast, will follow shortly. The
3.250-mile dash for the location started ahead
of .schedule to meet the emergencies of the
worst drought in the territory's history. The
drought conditions, however, will be utilized
for the film.
• • •
Ken Hall, leading producer and director of
Australian films, is this month to be tendered
a luncheon by the 47 club to celebrat*
his 20 years of such activity. Ken directed
"On Our Selection," "The Squatter's Daughter,"
"The Silence of Dean Maitland," "Thoroughbred,"
"It Isn't Done," "Broken Melody,"
"Lovers and Luggers" and many other features.
• • •
We particularly enjoyed a recent letter
published in the Australasian Exhibitor. From
a showman, it said: "There are two dangerous
trends. Too many managers are stating
'what the picture did for me' and there
is not enough of 'what I did for the pictures.'
They and they alone can rectify that. 'I'here
is a slight downward trend in attendance
and the only way you can whip It is through
the medium of supporting showmanship for
your programs." The writer was Bob Sheltoa
• « •
Mischa Auer, currently appearing In Sydney,
has been criticized by members of the
industry for making na-sty cracks in public
about Hollywood and the motion picture Industry.
Trouble was—the local press seized
on Auer's remarks with delight, failing completely
to use tributes which he paid to certain
people.
• • •
We regret to report the death of Mrs.
Clyde Waterman, wife of the popular South
Australian film executive. Mrs. Waterman
was driving alone in an automobile when It
skidded on loose gravel. Accident was not discovered
for some seven hours. Mrs. Waterman
was 41 years of age.
Third Season for Redwood
GRANTS PASS, ORE. — The Redwood
Drive-In, which closed last October 27. has
reopened for Its third season. Charles Mangel,
manager of the Grants Pass Amusement Co.,
said the 64-foot screen and snack bar building
were repainted.
Open New Turlock Airer
TURLOCK, CALIF. — Co-owners
Clayton
Gran and Fremon Kllnt have opened their
new $55,000 drlve-ln on Fulkerth road north
of the Stanislaus district fair grounds. The
theatre was named the Lucky Drlve-In and
it has a self-.service snack bar.
57

Milton Odems Host Northwest Theatre
People at Redmond Drive-In Opening
REDMOND, ORE.—Mr. and Mrs. Milton L.
Odem played host to a "who's who" of the
northwest picture business at the recent
opening of their new Odem-Medo Drive-In.
Here for the opening and the northwest premiere
of Paramount's "Aaron Sliclt Fiom
Punkin Criclc" were the following:
Bill Graeper and his family from Portland,
where he owns the Egyptian Theatre, and
the Motor View Drive-In at Coos Bay; Mr.
and Mrs. Bob McKevett of Oceanlake, who
own theatres at Oceanlake, Newport and
Taft: Jack Lovett, manager of Oregon Theatres
Cooperative; Phil Blake, manager of
Northwest Automatic Candy Co.; Bob Kirt.
salesman; Wayne Tlieriot. Paramount Portland
manager; Pete Peterson, manager of
Modern Theatre Supply Co., Portland ;
James
Beale, Portland Columbia manager; Gene and
Mrs. Engelman, RKO, Portland; Mr. and
Mrs. Pete Jones, Bend Theatres; Mi-, and
Mrs. B. A. Stover, former owners of the
theatres in Bend, and Ken Piercy, Prineville
theatreman. The Charles Carrs of Lewiston,
Ida., and their son Jack, just back from
Korea, were also here.
A capacity crowd attended the opening despite
an early evening shower. Manager Ray
Benscoter joined the owners in the welcoming
line. All youngsters received free popcorn,
the women were presented rosebuds and the
men got cigars. In addition, a souvenir pencil
with the opening date was given every patron.
Ray Spurline of Tacoma supervised the
construction and flew in on United Airlines
for the final touches. Red cinders were used
to surface the ramps, which were treated with
dirt-laying oil and then rolled, Benscoter said.
The theatre, which is south of Redmond on
97, accommodates 340 cars. The ramps are
graded progressively steeper and were done
by eye by Clarence Shaw of the contracting
firm. When they were checked with a level,
he was only one-half inch off.
Every effort w'as made to tie in the theatre
with its central Oregon setting. The concession
and projection building and boxoffice
are faced with pine logs. Carrying out the
scenic motif, even the RCA speaker posts are
made from juniper. The 12 '^ acres are partially
surrounded by a stained board fence
built in rustic fashion. "Moonglow" lighting
is created by three sets of floodlights on top
of the projection building.
Mr. and Mrs. Odem have been in the theatre
field for 23 years, coming to Redmond
just after their mairiage to purchase the old
Hiway Theatre. They changed its name to
the Mayfair and later opened the Odem. With
the opening of the new Odem-Medo, the Mayfair
will be closed during the summer. The
Odems had planned a drive-in for some time
and most of the equipment was on hand for
nearly a yeai\
City Officials Offer Land
In Trade for Theatre Use
NORTH BEND, ORE.—As a follow-up to
the recent story in BOXOFFICE about the
problems of Stan and Foster McSwain of the
Jones theatre firm here In getting approval
for a new theatre, the latest word is that
the city council has agreed to lend its support
to the movement in return for the use
of the new theatre as an auditorium six
nights a year for school and civic programs.
The McSwains said some kind of an arrangement
could certainly be worked out
when they build their new 1,000 seat theatre
on property which they purchased from the
city next to the city haU. The council proposed
to put in writing an offer to trade five
feet of property at the back of the lot for the
auditorium privilege. Stan McSwain said that
the Egyptian Theatre in Coos Bay is used by
The showmen had already of-
service clubs.
fered to pay $500 for the additional real estate.
Not in Clovis, N. M.
CLOVIS, N. M.—E. R. Hardwick of the
State, Lyceum, Mesa and Yucca Drive-In
theatres here points out an error in a recent
article reporting the return of Mr. and Mrs.
Bradley Fish to "Clovis, N. M.," as owner of
the Clovis Theatre. The story referred to the
California city named Clovis, not the wellknown
New Mexico town. The Pishes repurchased
the theatre from Barney Gurnette.
Hardwick recalls he knew H. Bradley Fish
when he was connected with Sam Goldwyn
Productions in Denver "about 30 years ago."
HANDY SUBSCRIPTION ORDER FORM
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Half of TV Sel Owners
Are Daily Viewers
LOS ANGELES—Sixty per cent of western
states televLsion set owners report "they
hardly ever go to the movies as a family
group," while 50 per cent of them admit that
they watch video every day. That goes for
those owners who responded in the most recent
"Tele-Census" conducted by Los Angeles'
Woodbury college, under the supervision
of Professor Hal Evry. It is the seventh of
such cross sections compiled by Woodbury
and this one, for the first time, tapped the
areas covered by Salt Lake City and Phoenix,
in addition to the west coast cities blanketed
by earlier polls. The Woodbury periodical
survey has come to be accepted in these parts
as one of the more authentic look-sees into
video trends and habits.
Other data revealed by the latest poll:
Favorite TV shows: "I Love Lucy," wrestling
and Red Skelton in that order.
When their TV set breaks down, 41 per
cent turn on radio, 19 per cent read, 6
per cent watch their neighbor's TV and 5
per cent go to the movies. Other answers include,
from facetious respondents, "go to
bed, go crazy and commit suicide."
Sixty-one per cent feel that statioris should
be responsible for the moral standards of TV
programs.
The chief family problem caused by TV is
program selection. Other problems include
bedtime, studies and entertaining. Fortyeight
per cent report that TV causes no family
problem of any kind.
To the question, "which educational course
on TV would interest you most, 24 per cent
answered "music." Psychology, home economics,
art, civics and English were also
mentioned. Seven per cent weren't interested
in any course via TV.
They would definitely not pay a $1 per
person at a movie theatre to see a telecast
of a major sports event, say 73 per cent of the
interviewees.
Yet 55 per cent are willing to pay a $1
per person to see a major sport event on their
home TV if not otherwise available.
Handling commercials is the key to improved
television programs say 25 per cent
of the nation's TV editors who were polled in
a special study. Also mentioned were: Subscription
TV 17 per cent, writing 13 per cent,
live shows 13 per cent, film shows 10 per
cent, remote shows 10 per cent, censorship
9 per cent, more outlets 2 per cent, and public
education 2 per cent.
Norman Loveless to RKO
HOLLYWOOD—Norman Loveless has been
assigned resident counsel in the RKO studious
legal department. He replaces Peter Knecht,
whose elevation to executive assistant to Ross
Hastings, executive in charge of contract negotiations
and administration, was announced
recently by studio head C. J. Tevlin. Loveless
will function under Sidney Lipsitch, head of
the studio legal department.
THEATRE
STREET ADDRESS
TOWN
NAME
STATE
POSITION
Avert Las Animas Fire
LAS ANIMAS, COLO.—Firemen snuffed a
blaze at the rear of the Ritz recently Just as
it was getting started. If it had had another
five minutes' start, it might have turned the
theatre into rubble a second time. The house
burned down 12 years ago. Eugene Kemper
is the manager of the Rltz.
58
BOXOFFICE :: June 28, 1952

Salute to
Eddie Coffee
For Kid Show Solution
OAKLAND, CALIF.—Eddie Coffee, manager
of the suburban Piedmont Theatre less
than two months, was the recipient of a
"salute" recently accorded by Wood Soanes.
the well-known drama critic, in the Oakland
Tribune.
The editorial accolade was in recognition
of Coffee's quick success in bringing peace
to a neighborhood controversy over children's
matinees. The controversy between
parents and former management of the theatre
had reached the point where the elders
had been presenting children's films of their
choosing in the auditorium of the local
school.
This was all changed to the satisfaction
of the parents and the theatre owners within
the short space of two months by Coffee, who
was appointed to the Piedmont by Gerald
Hard of Westland Theatres.
Coffee's achievement was brought to the
attention of critic Soanes by Fi-ank V.
Stearns, president of the Piedmont Avenue
Dads club. Coffee has restored children's
matinees to the Piedmont Theatre, featuring
films approved by the parents. Coffee furnishes
them with a list of films available,
and in addition gives them the privilege of
recommending others, and makes every effort
to book their recommendations. If parents
object to certain films, Coffee takes
them off the list.
Coffee also informs parents when the matinees
are over and children wishing to stay
longer in the theatre must phone their parents.
Theatre Patrons in Line
Apprehend Armed Robber
PORTLAND — An unemployed
pressman
was apprehended recently after staging what
he claimed was his first armed robbery.
Heroes of the sidewalk drama were two
merchant seamen just arrived from Korea
who were iu line behind Meredith Betz, the
robber, when he told Mary D. Poulos, the
cashier of the Roxy Theatre, that he was
going to hold her up and showed a gun.
One of the seamen saw her hand the man
a roll of bills and heard enough of the conversation
to know what was happening. When
Betz started to run, the serviceman grabbed
him from the rear, was joined by his buddy
and the three were grappling on the sidewalk
when they were observed by a policeman.
Jack Cones Sell 2 Houses
But Retain Other Pair
CRAIGMONT, IDA.—Henry Phiipott of
Myrtle Creek, Ore., has purchased the Craigmont
and Winchester theatres from Mr. and
Mrs. Jack Cone, who have operated them several
years.
Cone said they plan to move to either
Weippe or Pierce, where they will still operate
the theatres in those two towns, which they
have been running regularly in connection
with the local business.
Hy Bischoif Reopens
LOVELL, WYO.—Hy Bischoff has reopened
the Armada Theatre following Its customary
closing for the winter months.
Seattle Showmen Invite
City Leaders to Matinee
SEATTLE Frt'dnc- Duiiz, MciiiTiil inmiuKcr
of Sterling Tlieulres, and Leo WiiLsh, manager
of the Granada, recently hosted a larKe group
of youth leaders at a typical Saturday Junior
matinee in order to give their guests a chance
to see one In actual operation. Invited to see
a special program consisting of an "Aldrlch
Family" feature from the chlldrfn's Film
Library and selected shorts, the management
invited PTA, parochial school and library
repre.sentatlves to see the program, which was
a complete replacement of the regular bill.
Mrs. Jack Dudman, Ravenna PTA movie
chairman, recently called public attention to
the special children's matinees held at the
Neptune Theatre. She said the management
recently replaced Its regular bill, for Instance,
at great expense In order to show "Broken
Arrow" and another feature suitable for
children. She said that only through support
of civic groups could such policy be maintained.
William Blairs Purchase
L-B House in Calistoga
CLOVERDALE, CALIF.—Mr. and Mrs. William
Blair have installed a custom-built candy
case, popcorn machine and Coca-Cola case
in their Blair Theatre here. They said they
will soon start general improvements at their
recently acquired Ritz Theatre in Calistoga,
including new marquee, screen and lighting
fixtures.
With William Blair jr., they recently purchased
the 707-seater, only theatre in Calistoga,
from L-B Industries, San FYancisco
circuit. Mrs. Blair has been managing the
house. They will continue to reside here,
where they also own the Del Rio.
Parker House in Astoria
Managed by Richard Edge
ASTORIA, ORE.—Richard Edge, theatre
operator for 27 years in Wilmington, Del., has
assumed the management of the J. J. Parker
Liberty Theatre here replacing Kenneth Anderson,
who resigned in May. Edge has owned
his own theatre in Claymont, Del., until just
recently when he decided to move to the Pacific
coast. This is his first assignment by
the Parker circuit.
Anderson, who managed the Liberty for the
past year, said he is retiring in order to take
an active part in his family's business in
Portland.
Theatre in Wallingford
Acquired by C. D. Tatem
SEATTLE—Jack Neville has sold the 45th
Street Theatre in Wallingford to C. D. Tatem
of Newport, Ore. Financial details were not
disclosed. Neville had owned the house the
past 11 years and will remain here for some
time to assist Tatem in the operation and
introduce him around. Later. Neville said,
he may move to Modesto, Calif., where he
has other business interests.
Neville has been an active leader In civic
affairs and served as president of many committees.
Tatem is a former lumberman and
a newcomer to the theatre field.
Santa Rosa Drive-In to Bow
SANTA ROSA. CALIF.—The new 700-car
Village Drlve-In here is expected to open
soon.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR THE INFORMATION
The MODERN THF.ATRE
PLANNING INSTITUTE
325 Van Brum Blvd
Kan.sas Cily I. Mo.
Gerilleinen:
6-28-52
Please enroll us in your RESEARCH BUREAU
to receive iniormalion regularly, as released, oi
llie lollowing subjects lor Theaire Planning:
Q Acoustics
n Air Conditioning
n Archileclural Service
O "Black Lighting
"
D Building Material
D Carpets
O Coin Machines
D Complete Remodeling Sound Equipment
D Decorating
Television
Q Drink Dispensers D Theatre Fronts
n Drive-In Equipment Vending Equipmeal
D Other Subjects .-.
Theatre
Seating Capacity..
Address ....
City
Stale
Signed
Q Lighting Fixluras
n Plumbing Fixtures
[D Projectors
im Projection
Lamps
n Sealing
Q Signs and Marquees
Postage paid reply cardt for your lucther convcnienc*
m obtaining information ore provided in The MODERN
THEATRE SECTION every month.
BOXOFFICE :: June 28, 1952 59

'
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BOXOFFICE
60
BOXOFFICE June 28, 1952
!t!on

WB Caravan Dedicates
Will Rogers Highway
ST. LOUIS—The Warner Bros. Will Rogers
caravan was met at the Lambert-St. Louis
municipal airport shortly before 11 a. m.
Monday (23), and aiter a luncheon, the combined
caravan proceeded to the Chain of
Rocks bridge across the Mississippi river,
where Governor Forrest Smith of Missouri
formally dedicated U.S. Highway 66 a.s the
Will Rogers highway. As part of the ceremonies,
Governor Smith unveiled the first
road marker bearing the new name.
This 2.200-mile road, which passes tlirough
eight states on the way to the Pacific coast,
for many years has been called "the Main
street of America." It is the principal road
from St. Louis to Chicago and from here to
the west coast.
Governor Smith accepted the first of 2.000.-
000 windshield decals carrying the new name
of the highway. The dedication of the Will
Rogers highway was tied in with Warners'
picture, "The Story of Will Rogers," in which
Will Rogers jr. plays the part of his famous
father.
The caravan left here via the Will Rogers
highway en route to Springfield, Mo., where
there was a dinner starting at 8 o'clock in the
Kentwood Arms hotel, with county and city
officials, business and educational leaders of
the city attending.
Mrs. Louis Ansell Dies
ST. LOXnS—Mrs. Helen G. Ansell. wife of
Louis K. Ansell. president of Ansell Bros.
Theatres and chairman of the board of the
local area MPTO. died of heart di.sease at
She had been
the Ansell residence. June 18.
in ill health for about two years. She was 54.
Plans July 2 Opening
POTOSI. MO.—Harry Blount, owner of the
Plaza Theatre here, has set July 2 as the
tentative date for the opening of his new
350-car drive-in. He broke ground on the
project early in January. Paul R. McCarty,
McCarty Theatre Supply Co.. of St. Louis is
installing
the equipment.
Brand New! High Class!
WIRE, PHONE or WRITE
MACK ENTERPRISES
p. 0. Box 445 Phone 3544
CENTRALIA,
ILLINOIS
J. A. Becker Seeks Permit
For Independence Airer
KANSAS CITY -J. A. Bicker, president of
A.s.sociated Tlicatri's, Independence, ha.s filed
an application for permission to build and
operate u drive-in theatre at Highway 24 and
Sterling awnue In the intercity district here.
This is Becker's third application for permi-sslon
to build and operate a drlve-ln. Two
previous requests for permits were denied.
A hearinn on Becker's application wa.s held
Tuesday alternoon by the county planning
comml.ssion. Jerry H. Manning, commRslon
engineer, .said that a unique feature of the
proposed theatre would be a holdover area
inside the premises with a car capacity of
232 cars. This. Manning said. Is designed to
prevent traffic from Jamming the highway
out.side the theatre. Total car space. Including
the holdover area, would be 630 cars.
After the hearing the application was taken
under advisement by the county planning
commission, when members .said they wanted
to view the site and obtain a traffic check.
Becker told the group that the investment
in the drive-in would be in excess of $100,-
000. Don Davis, RCA theatre division manager
here, told the commission that in most
cities a drive-in theatre doubled and sometimes
tripled the value of nearby properties.
A petition bearing the signatures of 24
property owners was offered in which the
owners said they did not oppose the drive-ln.
Another petition signed by 60 property owners
opposed the drive-in.
The state highway commission has approved
Becker's plans for exits and entrances
at the drive-in.
In 1949. a similar application was withdrawn
by Norman Davidson, owner of the
property, when opposition developed after the
commission approved the application and
passed it on to the county court.
J. C. Davenport Acquires
Ritz at Crossville, 111.
CROSSVILLE, ILL.—The Ritz Theatre, 450
seats, owned by Delbert Wagner of Carml,
has been leased to Mr. and Mrs. J. C. Davenport
of Salem, Ky.
Mr. and Mrs. Davenport have had four and
one-half years of theatre operation experience,
having run the Warner Theatre in
Salem during that time. The Warner Theatre
recently was purchased by Harold Schaer.
Wagner had owned and operated the Ritz
here since September 1947. The closing of
the lease with Mr. and Mrs. Davenport enabled
Wagner and his wife to devote more
time to their Furniture Mart In Carmi.
The Davenports will continue the Ritz policy
of six days of operation weekly, but they
may later operate seven days.
Commonwealth Closes
Midway for Summer
KANSAS CITY—Commonwealth Theatres
here closed the Midway Theatre at 7th and
Central Saturday (28) for the summer. The
circuit's city manager Eddie Mansfield said
that the house would be reopened about
Labor day. Mansfield said the house was to
be closed for the summer because its air
conditioning system needs a great deal of
work on It.
Meantime, Mansfield said, business in other
Commonwealth situations here has been up in
the last few weeks, adding that the over-all
picture now is "very encouraging."
'Get-Out-Vole' Drive
Launched by KMTA
KANSAS CITY -Following the lead of the
A.s.s

. . Ray
. . W.
. . Ben
INDIANAPOLIS
•Plif
Mrand at Shelbyville, one of the Switow
.juj.es, has closed for the summer for reinodeling
of the auditorium and other
changes. Russ Bronson. manager, said the
lirst run policy will be transferred to the
Ritz till the work is finished . . . Reports on
Filmrow are that the Hippodrome at Sheridan
has been taken over by George Reef of
Terre Haute from Mrs. Hilda Long.
Roper Wright has sold liis Madrid, Akron,
. . . Mike of the Airline
to Kenneth Law, who operates the Argos . .
Beatrice Patrick is the new a-ssistant
Make
cashier
at Republic
Auto Theatre, Winchester, and his friends attended
Cincinnati Reds and New York Giants
game during the week . C. Kohlhorst
of the Fairy, Napanee. who has been in a
haspital at Lima, Ohio, after a leg was amputated,
now is home.
Exhibitors on Filmrow: Doyle Carter, Roxy,
Bloomington; Benny Fuller, Miami, Union
City; Ed Campbell, Louisville.
Matt Scheidler and wife of Hartfoi-d City
are touring the New England slates on a twoweek
vacation . Thomas and family,
U-I .salesman, are vacationing . Fuller
of the Grand, Union City, is giving away a
THEATRES FOR SALE
KANSAS CITY, MO.
KANSAS
Isis Theatre
In keeping with the Consent Judgment entered
into with the Department of Justice, the following
theatres are offered for sale:
Madrid Theatre
Vista Theatre
Waldo Theatre
Coffeyville, Tackelt Theatre
Emporia, Strand Theatre
Ft.
Scott, Empress Theatre
Hutchinson, Midland Theatre
Salina. Jayhawk Theatre
Wichita, Palace Theatre
MISSOURI
ILLINOIS
Joplin, Orpheum Theatre
Springfield,
Jewell Theatre
Benton, Star Theatre
Centralia,
Jacksonville,
Grand Theatre
Times Theatre
Mt. Vernon, Plaza Theatre
Marion,
Plaza Theatre
West Frankfort, State Theatre
bicycle every week, sponsored by the local
merchants. Tickets are procured from the
stores and they are dropped in a box at the
door of the Grand.
Employes at the RKO exchange held their
summer outing at Longacre park and swimming
pool recently. There was a buffet supper
and refreshments, in addition to dancing
and outdoor sports ... A special screening by
Universal of "The World in His Aims" was
held on Monday at Keith's Theatre for
bookers of the different circuits and some
top exhibitors, Sam Oshry, manager, was
host to all who attended the affair at the
Hotel Lincoln, where luncheon was served.
Bill Shirley, the former Indianapolis singer
who has made good in films, and Republic
Pictures executives may have wondered if
they'd come to the right luncheon when they
were entertained by the Ad club during the
premiere here last week of "I Dream of
Jeanie." in which Shirley stars. The speaker
was Bob Lemon of WTTV, Bloomington, who
talked about the promising future of television.
Dale McFarland Goes
To Indianapolis Firm
DES MOINES—Dale H. McFarland, assistant
to the president of Tri-States Theatre
Corp., has resigned, effective June 28, to become
general manager of the Greater Indianapolis
(Ind.) Amusement Co., July 1.
McFarland came to Des Moines in 1941 as
advertising manager of the Tri-States circuit.
Prior to that he had managed theatres
for Tri-States in Davenport, Sioux City and
Omaha, Neb.
In 1945 he became chief of film buying and
of the booking department, and in 1951 was
appointed assistant to the president.
Greater Indianapolis Amusement Co. owns
and operates four large theatres in downtown
Indianapolis. It is affiliated with other
theatre companies in Denver and Louisville,
and Terre Haute, Evansville and other Indiana
cities.
Mrs. Marea Black Resigns
As Manager of Kimo
KANSAS CITY—Mrs. Marea Black, manager
of the Kimo Theatre here for Dickinson
Operating Co., has resigned to return to Pittsburg,
Kas., with her husband, a teacher at
the Teachers college there. Mrs. Black had
been at the Kimo for several months.
W. J. Gabel, Dickinson district manager, is
filling in at the theatre until a replacement
for Mrs. Black is named.
Anyone interested in the acquisition of any
of the theatres listed above, should contact
L. O. HONIG
Real Estate Department
FOX MIDWEST THEATRES
3706 Broadway, Kansas City, Mo.
thejUTre equipment
442 NORTH ILLINOIS STREET
INDIANAPOLIS INDIANA
"Everything for fhe Theatre"
fitlie
62 BOXOFFICE :: June 28, 1952

WB)
. . . The
. . . The
. . John
. , Otto
'Pat and Mike' Grosses
160 in Kansas City
KANSAS CITY—Spencer Ti-acy and Katharine
Hepburn pulled big crowds into the
downtown Midland this week to give that
house the top gross of the city with 160 per
cent. The film, "Pat and Mike," held for a
second stanza. All first runs reported good
business, ranging for the most part well over
the average mark. The Paramount, with "The
Winning Team," following its world premiere
in Springfield, Mo., gro.ssed 125 per cent and
the Mis.souri, with "Paula" on the screen and
the Paul Pagano Dance revue on stage had
a nice week.
(Averoge Is 100)
Kimo Isle of Sinners (Graetz) 50
Midland Pot ond Mike (MGM); The Man With
My Foce (UA) 140
Missouri Poula (Col), plus stage show 125
Paramount The Winning Team (WB) !...I25
Tower, Uptown, Foirwoy and Granada S Fingers
20th-Fox); Return of the Texan (20th-Fox) 105
Vogue The Man in the White Suit (U-l), I Ifh wk. 100
Warwick Encore (Para), 4th wk No average
'Outcast of Islands'
Hits 100 in Chicago
CHICAGO—Only two Loop hou.ses hit the
100 mark last week, with rest of them in the
90s right alongside the temperatures on the
thermometers. Torrid heat all week downed
the grosses and "Outcast of the Islands" probably
sounded like a good escape from it. It
made 100
per cent and so did the third week
of "Anything Can Happen."
The Chicago was only 95 with "About Face"
on the screen and Larry Parks and Betty
Garrett heading the stage show in a revue.
Only a few houses got a break from the record
crowds in town for conventions and other
festivities. "Navajo" and "Never Take No
for an Answer" opened at 95 in their art runs.
Drive-ins and outdoor stage attractions had
a record week.
Chicago About Face (WB), plus stage show... 95
Eitel's Paloce The Greatest Show on Forth
(Para), 6th wk 95
Esquire Outcast of the Islands (UA) 100
Grand I'll Never Forget You (20th-Fox), Purple
Heort Diory (Col) 90
Roosevelt Loon Shark (LP); The Son Francisco
Story (WB), 2nd wk 90
State Lake Lydio Boiley (20th-Fox), The First
Time (Col) 90
Surf Never Take No for on Answer (Souvoine).
. 95
United Artists I Dream of Jeanie (Rep); Lady
Possessed (Rep) 90
Woods Belles on Their Toes (20th-Fox) 90
World Playhouse Navajo (LP) 95
Ziegfeld Anything Con Happen (Para) 3rd, wk. 100
Indianapolis Hears One
About Tat and Mike'
INDIANAPOLIS—First run hoases had a
fair to poor week. "Pat and Mike" topped
the list but otherwise busine.ss was stagnant.
Circle Flame of Aroby (U-l); No Room for the
Groom (U-l) 85
Indiana The Son Francisco Story (WB); The Lion
and the Horse ( 70
Loew s Pot and Mike (MGM); A Yank in Indo-
Chino (Col) 110
Lyric Roncho Notorious (RKO); The Leopard
Man (RKO), reissue 60
Hal Mohr will photograph "The Member
of the Wedding" for Columbia release.
CHICAGO
^orni'llus "Connie" Tiippaji,
Milwaukee theatre
operator who recently collected a
$1,200,000 Judgement against the major film
firms on Towne Theatre antitrust charges.
Is trying to swing a deal for the Oriental
Theatre. He hopes to reopen the Loop theatre
In July
. Eltel thlnk.s "The Greatest
Show on Earth" will break all national records
at the Palace Theatre. It will run
through the last week In AugiLst or longer,
which would crack the 16-week Los Aiigeles
mark . Reckas of Starvlew Outdoor
Theatre, Elgin, 111., sent a few angry words
in an open letter to the film distributors last
weekend, charging that competitive bidding
for films Is not carried out In the open, "but
behind an Iron Curtain."
. , , Despite
Irving Mandel. head of the Monogram exchange
who was very 111 for some time has
returned from a six-month rest in Miami,
Fla., and is feeling okay again
tricky weather the strawhat theatres, which
are playing legitimate attractions sparked by
stage and screen stars, have been packing in
The Garfield Theatre on
the cu.stomers , . .
the southside has been closed for the summer
State in Galesbiu-g: the Prospect,
Mount Prospect, and Arcadi, St. Charles, also
have closed until September 1,
"The New Israel," a documentary film made
in that country, was the first film ever .sold
by chain telephone calls when it bowed in at
the Cinema Annex. Members of 200 organizations
which cooperated in the Israel bond
drive made the calls, with theatres making
a rebate to groups whose members attended
Alliance circuit has booked "The
Greatest Show on Earth' for the Indiana
theatre, Terre Haute, starting July 2. Bookings
for the Anderson and Peru theatres follow,
with other houses of the circuit taking
the film for the balance of the month.
Rube Levine has sold his 54 Drive-In, Kankakee,
to a Chicago group headed by J. Gregory.
Levine will build another ozoner at
Dixon . . . Abe Teitel Film Co. is distributing
the English version of "Bitter Rice" in the
midwest territory.
James Jovan of Monroe Theatre has announced
spot TV programs to boost his film
programs . . . Sarra. Inc., has opened a modern
film process laboratory to handle both
16mm and 35mm film processing. Services
will be available for the Sarra trade exclusively
. . . Master in Chancery William Saltlel
adjourned hearings of the United Artists-
Towne "Sheatre stock case until September 6.
Thomas McConnell, Towne attorney has left
for an extended European trip.
Rufus Ahern has been transferred to the
Loop United Artists Theatre from Portage
Park by B&K circuit. He will act as swing
manager for three of B&K loop houses.
Big Campaign Staged
For 'Greatest Show'
ST. LOUI& Plans for the greate.st retail
merchandl.slng .sales campaign ever used to
exploit a motion picture were laid at a meeting
In the Paramount screening room here
recently, presided over by Jim Ca.stle, dlntrlct
publicity man for Paramount.
The campaign will promote the St. Louis
area runs of "The Greatest Show on Earth"
at popular prlce.s. The picture Is to open day
and date at the Fanchon & Marco— St. LouLs
Amusement Co., Granada, Hl-Polnt«, Undell,
Rio, Tlvoll, Union and Richmond theatres
on July 30 and In that circuit's Shenandoah
and Victory theatres on Augu.st 6.
Many other key theatres In the St. Loul-s trade
area plan to show the picture early In Augast,
and each will have the opportunity of using
the over-all merchandising publicity campaign.
Castle personally conceived the campaign
and, when he outlined Its po.s.ilbllltle.s to company
officials, the Idea met lastantaneous approval.
Attending the meeting were top sales
executives of companies that manufacture or
distribute merchandise tied In with "The
Greatest Show on Earth," Including C. D.
Lacy, sales manager. American Thread Co.,
and Jim Hoag. city salesman for that company,
which handles a number of knitted toys
of characters In the big show and an Instruction
book and yarns to make the knitted toys;
H. Hazelrigg, district manager; Mr. Queste
II, supermarket .salesman, and Mr. Hodges of
the Colgate-Palmolive-Peet Co., which have
various Items of merchandl.se that can be used
in show window displays to exploit the film;
Ralph Sutter, .sales manager, Libbey Glass
Co., division of Owens-Illinois Glass Co., offering
a line of glassware sets with circus
motif; C. T. Kerwin, NESCO, offering trays
and wastebaskets In circus motif, carrying
credits for "The Greatest Show on Earth";
May Field, district manager; C. Lcutwiler.
advertising man; J. O'Brien, sales manager.
Standard Oil Co. of Indiana, that has tled-ln
with its campaign to sell "TTie Greatest Show
On Earth." This company during the exploitation
campaign will decorate all of Its stations
in Missouri and the St. Louis sections
with pictures of circus favorites, banners,
and also plans to distribute many thous-
etc.,
ands of clown masks.
Other companies tied in are Nestles Chocolate,
making available to the theatre managers
animated elephants for use in lobby
and show window displays, and the Lusk
Candy Co., which has manufactuerd a line of
circus animal candies.
Also attending were the following: Fanchon
& Marco—St. Louis Amu.sement Co. men:
Robert Johnson, advertLsing director; Al Poos.
district manager; L. Coyle. manager, Granada
Theatre; William Abeln, Hl-Polnte Theatre;
J. Keating, manager, Lindell; J. Crane, manager,
Shenandoah: Wilson Chartrand, Victory;
J. Dwyer, Rio: Fred Boehmer, Tlvoll; Ed
Straeter, Union; Ralph Wilhauk, Richmond.
CENTRAL SHIPPING & INSPECTION BUREAU
120 West 17th Street Kansas City, Mo.
Telephone: GRand 2094
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
BOXOFFICE :: June 28, 1952 63

. .
Jack
KANSAS CITY
Chelbv Bourne, formerly of the Patee The-
^ aire, Lawrence, has taken over the central
district booking Job for Commonwealth Theatres,
succeeding the late Lee J. MiUer. who
died .several weeks ago following a heart attack.
Don Tillotson ha-s taken over management
of the Patee temporarily Ragar.
.
Columbia booker, has resigned. He has been
replaced by Kenny Levy, who formerly was
with U-I here, then shifted to Salt Lake City
with Universal.
H. P. Arnold is building a new drive-in at
Macon. Mo., and has purcha.sed complste
drive-in equipment from L. J. Kimbnel at
Missouri Theatre Supply Co. Bill Bradfield
of Carthage was on Pilmrow last week
. . .
George Hai-ttmann. owner of the Ai-mour,
North Kansas City, has returned from a fishing
trip in Minnesota.
Betty Randolph, bookkeeper at Columbia
AUTOMATIC BOXES
IMMEDIATE DELIVERY
L 6l L POPCORN CO
116 West 18th St. Kansas City, Mo.
k^^A^ A A
STEBBINS THEATRE Equipment Co.
T^
KONSAS CUT a. MO
K^K
Carpets — Door Mats
Complete Insfallofion Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Centrol, Victor 1171, Kansas City, Mo.
455 Paul Brown BIdg., C+iestnut 4499, St. Louis
PDCIJT MPKDM
STAGE EQUIPMENT COMPANY
UIILHI
IILUILIlll.
rVCRYTHINC rOH THE SlACl • AUDITORIUM • tOI
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SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listiiios.
Higliesl reputation (or know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau.
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Teleohones: EM 0238 EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
64
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL. Manager
Phone BAllimore 3070
115 W. ISUi Kansas City 8. I«lo.
who suffered a severe back injury in a faU at
her apartment house, is now in a cast and is
still confined at St. Mary's hospital Jerry
. . .
Summers, ako of Columbia, is on vacation
Woody Latimer of L&L Popcorn Co.
was in Nebra.ska late last week ... Joe Stark,
Wichita equipment man. wa.s on Filmrow last
week.
E. D. Van Duyne, RCA Service Co. district
manager, returned from a trip to the RCA
home office in Camden. N. J., where he attended
the .semiannual meeting of all RCA
district managers . . . Don Davis, RCA theatre
division manager, attended the New Mexico
Theatre Owners Ass'n convention in Santa
Fe last week, then went on to Albuquerque
to call on theatre circuit chiefs.
Ed Branch, RCA Service Co., is planning
tentatively on attending the forthcoming national
Republican convention in Chicago July
7. Branch, who is first vice-president of the
tenth ward Republican club in Kansas City,
is one of 83 Missourians holding tickets to
the Republican convention . . .
The MGM
staff held a summer picnic Monday afternoon
at the farm of Mary Fleming, secretary
to Branch Manager Bill Gaddoni.
Bob Egender, Waverly, Waverly, was on
the Row Friday . . . Lloyd Herstein, formerly
of the Boulevard Drive-In here, now
is located in Des Moines, Iowa Stanley
. . .
Warco of Altec returned from a trip to Joplin
. . . John J. Dervin, sales manager for
Stratford Pictures, subsidiai-y of Monogram,
was in town for conferences with Monogram
Mrs. A. E. Jarboe,
Manager H. L. Fiost . . .
Ritz, Cameron, was on Filnu-ow.
Al Kane, Paramount division manager,
Dallas, was in Kansas City late last week
visiting Paramount Manager Harry Hamburg
and the local exchange. He went on to Oklahoma
City early this week . . . Gus Kopulas,
booker at U-I, is father of a baby girl born
June 12 . . . John Basham, Topeka, was in
town as were Mr. and Mrs. H. E. Porte of
Humansville.
Norris Cresswell is new manager at the
Aladdin Theatre, replacing Bill Parsons . . .
Billie Mistele, secretary at Paramount, is on
vacation Alma Chapell. short subjects
booker at
. . .
Dickinson Tlieatres. has resigned
. Another resignation at Dickinson's was
that of Margie Sieman, secretary to President
Glen Dickinson sr. . . . Dickinson Theatres
has changed the name of the DeRay
Theatre at Joplin to the Lux.
Ed Hartman, owner of the Motion Picture
Booking Agency, planned to attend the 72nd
annual northwest Arkansas Silver Strike
celebration at Siloam Springs early this week,
but was unable to attend due to illness. Hartman
became ill early Sunday morning and
was ill for several days. Meantime, the Arkansas
event attracted major attention from
other sources. Newsreel cameramen covered
the celebration and Warner Bros, and Universal
screened "She's Working Her Way
Through College" and "The World in His
Arms" respectively, at the Spot Theatre in
Siloam Springs for film exhibitors in the
area. Hartman's daughter Elaine is visiting
from Tucson, Ariz., with her father and Mrs.
Hartman.
Dale and Frieda Danielson of the Dream
and Mecca, Russell, were on Filmrow early
this week and reported that they had a wonderful
time on their recent trip to Mexico
City for the Rotary International convention.
ST.
LOUIS
fJajTy C. Arthur gave $100 to the Olympic
fund telethon conducted by Bob Hope and
Bing Cro.sby on June 21, 22. Harry provided
that Bob identify "Herman" for him. "Herman
was a vaudeville chaiacter named after
Abe Lyman," Bob explained to add the $100
Harry Hynes, manager for
to the fund . . .
U-I and wife, went to Detroit on a vacation
Frank Neibanner, for many years general
. . .
maintenance man for the Rodgers The-
atres of Cairo and for the past two years
operating as an independent service man,
called on Arch Hosier of the St. Louis Theatre
Supply . . . Joan Mallory, .singing-dancing
motion picture actress, was married recently
to Eldon Stearns, a journeyman printer
she met while convalescing in a Granite
City, 111., ho.spital from injuries suffered in
an automobile accident about two months
ago near that city. She plans to seek local
radio and TV employment.
Lou Schaefer, manager of the Amytis Theatre,
and wife were to leave Friday (27) on
a motor trip to Las Vegas . . . Al Kane,
Paramount district manager, was here several
days and then went to Springfield, 111.
He headquarters in Dallas . . . Herman Gorehck,
co-owner of Realart Pictures of St. Louis,
and wife left on a ten-day vacation at Biloxi,
George Phillips of Bealart visited
Miss. . . .
DeSoto and Potosi, Mo.
Joe Schoenhopft, southern Missouri salesman
for MGM, is convalescing after a two-
week illness . . . Hai-ry Simons, auditor
Loew's, left for Los Angeles . . . Jack Schaifer,
associated with Realart and Jack Broder
Productions, conferred with Herman Gorelick
of Realart of St. Louis and Edward B.
Arthur of the Fanchon & Marco . . . Nat
Steinberg, manager for Republic, returned
from a business trip to Kansas City.
Exhibitors seen along Pilmrow: Joe Sikes,
Springfield (lU.) Drive-in; Bill WiUiams,
Union, Mo., and Harry Blount, Potosi, Mo.
Joan Hill, 14-year-old daughter of Jimmy
Hill, Warner salesman, underwent a tonsillectomy
at Bai-nes hospital . . . R. E. Cocroft
of Springfield, 111., field representative
for RCA Service Co., visited Arch Hosier,
St. Louis Theatre Supply Co., local RCA distributor.
Catherine Foy of the Kahan Films Service
was given a birthday party by office associates
and friends on June 19 Myra
. . .
Stroud, managing secretary of the MPTO,
returned from a trip to New York City and
Washington. She was accompanied by Mrs.
Ora G. Redford of Auburn, 111. . . . A. B.
"Buzz" Magarian, DeLuxe Theatre, East St.
Louis, has installed additional equipment in
his cleaning establishment John J.
. . •
Houlihan, former St. Louisian, now the Dallas
manager for Republic, dropped in to see
Nat Steinberg, St. Louis manager, and other
acquaintances along Filmrow.
EVERYTHING FOR THE THEATRE
SL Louis Theatre Supply Company
Aich Hosier
3310 Olive Street, St. Louis 3. Mo.
Telephone lEHerson 7974
BOXOFFICE
:: June 28, 1952

SOUTH CAROLINA H-BOMB AREA
NOW BOASTS SEVEN DRIVE-INS
Latest to Open Is 750-Car
Cloverleaf, Owned by
Georgia Theatres
AIKEN, S. C—This vital national defense
area, part of the hydrogen bomb plant area,
now boasts a total of seven drive-ins, all
built since 1949 to accommodate a total
county population of some 53,137 persons
(1950 census figures), which is growing rapidly.
Of the seven drive-ins. four have been
opened in the last eight months. The tremendous
surge in interest in the drive-in
field started in this area in 1949 when the
Aiken Drive-In made its debut. One year
later the Valley Drive-In bowed at Gloversville.
S. C, about eight miles from here.
That same year another local situation was
opened, the Friendly Drive-In here.
DRIVE-INS ENLARGED
In recent months, with the big increase
in construction and opening of local driveins,
all three of these first open-aii-ers have
been enlarged and remodeled.
Latest airer to bow is the Cloverleaf, a
750-car situation owned by Georgia Theatres
of Atlanta, and located about three miles
from North Augusta. It opened last October,
and is situated on a new road in the
bomb area.
In November 1951, the Hilltop was opened
by Consolidated Theatres of Charlotte. This
600-car situation is located on a high hill
overlooking Augusta, Ga., from its location
in North Augusta, S. C. The airer can be
reached from two streets and has a huge sign
with an an-ow pointing toward the drive-in
on Route 1, just one block away from the
site.
The hilltop has a Moonglow tower to the
rear of the site and has a paved patio in
front of the concession building, equipped
with chairs and tables so that patrons can
dine and watch the show. The concession
stand has an entrance at each end and two
doors in front, making a total of four entrances.
TREMENDOUS INCREASE
Less than 30 days ago the sixth local drivein,
the Skyline at New Ellington, seven miles
east of here, was opened even before it was
thoroughly completed. This 350-car drive-in
is owned by J. T. Green of Branchville, S. C.
Currently the Fox, a 600-car de luxe situation
located at the east city limits of Aiken,
opened June 19 for Consolidated Theatres of
Charlotte.
Although the 1950 census listed the population
of Aiken county at 53,137 persons,
there is no available estimate of the tremendous
increase since that census was
taken. Four subdivisions of the city are
either finished or under way and several
thousand trailers are parked in pine groves
for miles and miles along the many new roads
Most of the roads
built in the defense area
are so new that they are not on current
maps. New towns are consistently springing
(Continued on next page)
The screen tower of one of seven drive-in theatres now operatini; in .\ikon county.
South Carolina, is of brick and concrete block construction and includes living quarters
for the manager and his family. The drive-in, named the Cloverleaf, is RC.\
equipped and is owned by Georgia Theatres of .Atlanta. Ramps are graveled, but
entrances and exits are paved.
Mississippi Assn Asked
To Line Up in Tax Fight
BILOXI, MISS.—A member of the COMPO
national tax committee Monday asked Mississippi
theatre owners to aid in the national
campaign to get rid
of
the 20 per cent federal
tax on movies. Abe
Berenson, COMPO
man and president of
the AUied Theatre
Owners of the Gulf
States, in Biloxi for
the Mississippi Theatre
Owners Ass'n convention,
outlined the
tax - elimination program
to the delegates,
and asked their assistance.
Abe Berenson
He said he was there to "make them aware"
of the fight being waged on a nationwide
scale.
The conventionltes also heard W. F. Ruffin
sr., president of the Ruffin Amusement Co.,
Covington, Tenn., tell them that "show business
needs the same methods of ballyhoo
and exploitation that it did 25 years ago."
The exploitation and ballyhoo is as necessary
and as essential as it used to be and it has
to be presented more effectively and on a
larger scale, Ruffin said.
He said theatre owners must keep the
public in the habit of attending movies regularly.
Ruffin commended Mississippi theatre owners
for their bringing' about repeal of the
"unfair state sales tax" which had been Imposed
upon them.
Another speaker who has had a few things
to .say about federal taxes—Mrs. Mary D.
Cain, Summit, Miss., editor—addressed the
convention Tuesday.
William C. McCraw, Dallas, executive director
of Variety Clubs, closed the convention
with an address Tuesday night.
T. E. Williams, Clarksdale, president, presided
over the convention.
"W
T. E. WILLIAMS
BOXOFFICE June 28, 1952 SE 65

.
.
. . Jim
. . Mrs.
MEMPHIS
/Gordon Hutchins has opened his new 67
Dnve-In at Corning. Ai'k. The amplifying
system went off temporarily during the
opening feature. Columbia's "Sound Off" .
Another new drive-in in prospect is that to
be built by Mrs. Jessie Howe and Mrs.
Violet Howard in Hot Springs, where they
operate the Strand. They were in Memphis
this week arranging booking for both theatres.
WilUam F. Ruffin, Covington, Tenn., head
of Ruffin Amusement Co., which operates a
midsouth chain of Uieatres, has completed 25
years in the business and was honored at a
testimonial dinner in Covington. Among
tho.se from Memphis who attended were Tom
M. Young, manager for 20th-Pox who recently
celebrated his 25th anniversary with
20th-Fox. and office manager Leo Wintker.
Louis Ingrain, MGM manager, and his wife
are vacationing in Panama City, Fla. . . .
In Memphis at MGM last week was southern
division Sales Manager Rudolph Berger of
Washington . . T. E. Willianos of Clarks-
.
SELL YOUR THEATRE PRIVATELY
Largest coveraoe in U.S. No "Net" listiiios.
Highest reputation for Itnow-ho^A
and fair dealing. 30 years experience including
exliibition. Ask Belter Business Bu.
reau. or our customers. Know your brolter.
ARTHUR LEAK Theotre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 0238 - EM 7489
CONFIDENTIAL CORRESPONDENCE
monarchTI
Theatre Supply, Inc.
Neil Blount
492 So. Second SI.
Memphis, Tenn.J
. . .
dale, president of Mississippi Theatre Owners,
visited Filmrow recently.
Honey King, one of the lovelies in the MGM
musical. "Lovely to Look At." was due here to
help publicize the film Gertrude Deem,
bookkeeper at Warner Bros., married David
McNeil this week and resigned her job . . .
Quite a delegation from Filmiow attended
the Mississippi Tlieatre Owners convention
in Biloxi. Among them were C. E. Sumner
and George C. Hale of National Theatre
Supply; Fiank Carter, manager of Warner
Bros.: Bailey Pritchard, manager of Monogram
and Henry Hammond, also of Monogram.
Vacationing from Malco Theatres are Joe
Brown, manager of the Camden, Ark., theatres
and Joe Keifer, Malco purchasing agent
Joe Vernon, Warner Bros, booker, is on
. . .
vacation. a.s is Dewey Hopper of 20th-Fox
Ethel Wolfe, 20th-Fox inspector, has returned
from her vacation .
. . .
ter, Columbia cashier, is vacationing Columbia has a new clerk, Elaine Arnett.
Fred Curd, office manager at RKO, is on
vacation .
Ronick, MGM salesman,
and his family have gone to Florida for some
fishing and swimming . Laura Gordon,
also of MGM, her husband and another
couple are motoring to California for their
summer outing.
Continuing heat apparently kept at least
some visitors off Filmrow again this week,
were:
but among those in
Prom Arkansas: H. H. Kenny, Hughes; P. F.
Bonner, Pine Bluff; Mrs. C. A. Snow, Swifton;
Mrs. E. E. Reeds, Batesville; Pat Fleming.
Round Pond, and Hugh Walker of the
41 Drive-In at Amory, Miss.
From Mississippi: J. C. Bonds, Hernando,
and Jack Watson, the Palace at Tunica . . .
Bill Ruffin jr. of Covington, Tenn., was in
town as was Ned Greene of the Legion Theatre
at Mayfield, Ky.
H-Bomb Area Boasts
7 Drive-In Theatres
(Continued from preceding page)
up in the area—particularly New Ellington—
the nearest new town in the county. Part
of that city is a trailer town, but permanent
business buildings and homes are being built
rapidly.
Aiken, before the advent of the H-bomb
plant,
was a sleepy, quiet winter resort town.
Now it is a traffic-mazed, overcrowded city.
When local theatremen are questioned
about the boom, they reply that business is
spotty. Many of the workers rise at 5 a. m.,
then drive bumper-to-bumper some 25 miles
to work. The same traffic conditions prevail
at each change of shift and workers are
usually too tired to seek amusement. But on
the days when they have leisure time, the
theatres are packed as the workers seek out
recreation.
Pine Bluff Ministers
Protest Malco Airer
PINE BLUTF, ARK.—The Pine Bluff Ministerial
Alliance has addressed a letter to the
mayor and city council protesting the proposed
installation of a drive-in directly opposite
the Matthews Memorial Baptist church
on Highway 79. The theatre, which is planned
by Malco Theatres, is being opposed because
the ministers say it would cause traffic congestion
and attendant noise and confusion and
also create traffic hazards which they maintain
would interfere with the work and worship
of the church.
The letter continues, "We do not wish to
Impugn the motives of the officials of Malco
Theatres but we must vigorously protest the
establishment of this theatre at said location."
The letter was passed unanimously by the
Ministerial Alliance and signed by Solon T.
Hill, president, and the acting secretary.
Disband Ogden Theatres
BATON ROUGE, LA.—Ogden Theatres has
been granted dissolution of its charter of incorporation.
Complete
line of standard
accessoriesall
companies
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CHICAGO, 1327 S, Wabash -
NEW YORK. 630 NInthA*
KNOXVILLE Scenic Studios,
p. O. Box 1029 • Knoxville. Tenn.
Inc.
Contour Curtains + Theatre Decorating Stage
and Auditorium Drapes -K Murals -K Rigging -K
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Most Modern Stage Equipment Studio in America
EXHIBITORS POSTER
EXCHANGE, INC.
221 South Liberty St.
Phone RAymond 3563
New Orleans, La.
THEATRE POSTER
EXCHANGE, INC.
184 E. Calhoun Ave.
0pp. Union Station
Phone 37-3836, Memphis 3, Tenn.
'X
66
BOXOFFICE :: June 28, 1952

. , Other
. . Pat
JACKSONVILLE
.
TJ J. Ingram, Columbia district mHiiuger,
was in town visitors were
Leon Task. Liberty Drive-In, Miami; Kay
Porter. Perry. Fla.: Les Sipe and Jimmy Biddie.
Helen Wells, contract
Fay. Jasper . . . clerk is on a two-week vacation in Knoxville,
Tenn.
Audrey Wilson, contract department, and
Mrs. Rex Grimm are vacationing . . . Elizabeth
Milburn of Paramount spent a week
vacation in Miami and other east coast cities
. . . Walter Mock, booker, is taking a twoweek
vacation in south Florida . Pollock
and Thelma Ray. .secretary to the
branch manager, ai'e vacationing, the latter
in Daytona.
Ed McCIoskey, exhibitor from Lake Worth:
Hugh Martin. Columbus, and Hugh Owen,
division manager from the New York home
office, visited here recently.
Charles Nelson, Park Theatre. Hahira. and
George Stenaris. Breka. DeLand, visited . . .
Janice Claxton is on vacation.
George L. Denton Dead
LENOIR CITY, TENN.—George L. Denton,
former theatre manager here, died in Knoxville
recently at the age of 71. He had been ill
several months. Denton formerly operated
two theatres here and was city manager of a
circuit in Florida. In Knoxville. he first
managed the Booth and later the Gay. Bijou.
Joy, State and Broadway. He had been retired
four years.
Close for Fire Repairs
NATCHEZ. MISS. — The Clarke
Theatre,
damaged by fire June 15. has closed for repairs.
The screen and the stage curtains
were destroyed by the fire and part of the
ceiling was damaged.
Wind Takes Drive-In Screen
HOPE. ARK.—Extremely high winds during
a recent heavy rainstorm blew down the
screen at the Hope Drive-In, resulting in considerable
damage. The operators of the theatre
expected to make repairs within four
days.
Experience — Industry— Integrity
p. o. box 1422
alpine 7621
atlanta, ga.
Four New Drive-Ins to Bow
In Florida This Summer
PAllOKEK, I''L.\. I'our niw tirlv.-iii theatres
are on the tward.s in this urea, two of
them opened in recent weeks. The latest
to open in the area is the new Lake Theatreon
HiKhway 441 near here. It is owned by
Ciold-Dobrow Thealre.s.
^l Merritt Island, Talgar Theatres opened
it-s new Merritt Island Drive-In early In the
month. Randolph Ellinor. manager of the
State Theatre in Cocoa, previously announced
a.s mimnger of the Merritt Island, said that
tlie new situation is being handled by William
Ti.son of DeLand. veteran employe of
Talgar.
Meantime, at New Port Richey. another
drive-in is being planned on Highway 18
five mile.s south of town. It is being built
by Floyd Theatres, owner of the Tarpon at
Tarpon Springs and many other hou.scs
throughout this state and Georgia. The airer
will be the second to open in this section in
recent montlis. The first was the Breezeway
Drive-In owned and operated by A. H.
Stevens and also located on Highway 19.
A new drive-in is under way two and onehalf
miles north of Invernes-s and is expected
to be ready for business about August 1. It
is being built on a ten-acre tract north of
Highway 41 and will have a capacity of 250
cars. It is being constructed by J. D. Wagoner
of Brooksville and A. King of Lenark.
W. Va.
Mrs. lessie Howe Opening
Sunset Drive-In in luly
HOT SPRINGS. ARK.—Mrs. Jessie Howe,
who was the subject of a recent story in
BOXOFFICE when she celebrated her 22nd
anniversary in show business, said present
plans call for completion of her Sun.set
Drive-In by July 15. She let the contract
to the Mississippi Valley Construction Co.
of Paragould.
Mrs. Howe, who owns and operates the
Strand here, is building the new theatre one
block outside the city limits on the Arkadelphia
highway. Car capacity will be 350
or the equivalent of 1,000 seats, she said.
Chattanooga Showmen
In Television Project
WASHINGTON—Southern Television,
Inc.,
Thursday (19i. filed for Chattanooga television
channel 12. Two of the 11 stockholders
of Southern TV are Moses Lebovitz and Jay
Solomon, operators of Independent Theatres.
Filing with the Federal Communications
Commis-sion for Southern TV was the law
firm of Cohn & Marks, which expects to file
several other exhibitor applications for TV
licenses before the end of this month.
C. L. Burton Heads Legion
SHERIDAN. ARK.—C. L. Burton, general
manager of the Grant Theatre here, has
been elected commander of Finis Gallion
American Legion post.
Marengo Has Cooling System
DEMOPOLIS, ALA.—The Marengo Theatre
has in.'^talled a Carrier air conditioning system.
Manager Henry H. Webb arranged the
installation through Shook & Fletcher Supply
Co., Birmingham and Montgomery.
14
BUD
LOU
COUNT
THEM
ABBOTT
COSTELLO
HITS
BUCK
PRIVATES
HERE COME
THE COEDS
HIT
THE ICE
HOLD THAT GHOST
IN THE NAVY
IT AIN'T HAY
KEEP 'EM
LITTLE
GIANT
FLYING
NAUGHTY NINETIES
ONE NIGHT IN
THE TROPICS
PARDON MY
SARONG
RIDE 'EM COWBOY
THE
LIVES
TIME OF THEIR
WHO DONE IT
14
BOOK THEM NOW
AT THE FOLLOWING
REALART EXCHANGES
ATLANTA
164 Walton St., N.W.
MEMPHIS
404 S Second Street
TAMPA
208 W. Lofayettc St.
NEW ORLEANS
Masterpiece Pictures
221 So Liberty St.
CHARLOTTE
Screen Guild Exchongc
300 West Third Street
BOXOFFICE :: June 28, 1952 67

. . Mrs.
ATLANTA
^j-ne Nelson, Warner Bros, dancing star,
and wife Miriam, stopped off here Sunday
il,")* to "find out about Southern hospitality."
Nelson's new picture, "She's Working Her Way
Through College," opens July 4 at the Fox.
Sunday, he rested from his tour of the southeast
and he and his wife put in a call to
Biu'bank, Calif., for a Father's day chat with
his 5-year-old son Chris. Monday afternoon.
Gene entertained the children at the
Cerebral Palsy school here.
Smiley Burnette, western comedian, is continuing
his six-town-a-day personal appearance
through the state. Smiley is spwnsor-
NOW IN ENGLISH
BITTER RICE
Vittorio Gassmann and the Fiery
Beauty of Five Continents
SILVANA MANGANO
Now Ready for Booking—
ASTOR PICTURES CO.
OF GEORGIA
163 Walton St. Moin 9845 Atlanta, Ga.
«!iiS.>-
»"»•
ing contests throughout Georgia to find the
mast appealing child's picture for promoting
his recordings of children's songs.
Six-day-a-week summer theatre may come
to Atlanta by next sca.son, thanks to a highly
.successful performance by the Stone Mountain
players. Director Lucia Cooke said after
Sunday night's opener, the players definitely
will put a play on the boards of the openair
theatre in I>ekalb county every month
for the season of the summer.
Sunday shows now are a fact in Summerville,
Ga.. and the people there will be able
to enjoy good pictures and relaxation in
aircooled
theatres, away from the summer heat.
L. C. Smith Ls manager . Wyline
Stradley, Monogram Southern, is back after
a trip to Wa.sliington . . . Branch Manager
Jimmie Hobbs has returned from a business
trip . . . Pi-esident Arthur C. Bromtjerg returned
from a trip to Charlotte and left for
the New Orleans office . . . Betty Chatham,
Bromberg's secretary, checked in from a
Florida vacation with a nice suntan . . .
Thelma Thompson has resigned.
Effective July 1, the Neely Theatres in
Marion, Ala., will lease the Strand, West
Blockton, Ala., to Earl W. Pilpot, who has
been with the Neely chain at various times
for the last 18 years. He was manager of
the Strand . . . N. E. Savini, brother of Bob
Savini of Astor Pictures Corp. of New York,
returned from a trip to New Orleans and
Dallas and will leave in a few days for Chicago,
Wasliington, New York and Charlotte.
The Roxy, Greenville, Pla., has been purchased
by L. R. and A. H. Woodard, owners
of the Woodard Theatre,
Cliff Wilson, booker for
Madison, Fla. . . .
ABC Theatrical Enterprises,
said that Hap Barnes has returned
from a business trip to Baton Rogue and
New Orleans and now leaves for Knoxville,
Tenn. . . . Mr. and Mrs. Brown of the Sky-
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it's
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TELEPHONE: 45225
CHARLOTTE, N. C.
view Drive-In, Fitzgerald, Ga., and Nat Suraci.
Jet Drive-In, Montgomery, were in
town . . . Mrs. Harriett Duval will leave for
a vacation in Jack.sonville Beach with her
husband, who is now out of the army . . .
ABC will buy and book for the Ranch-W
Drive-In at Gadsden, Ala.
. . .
Bill Harris, booker for the Ritz and Lake,
Guntersville, Ala., caught .some big fish with
new plugs. Bill won a prize for the biggest
bass caught during the week Al Rook
has returned from a trip to Alabama over
the weekend and announces that his Film
Booking Office will do the buying and booking
for the new Ranch Drive-In being constructed
at Hartselle, Ala., by Hubert R.
Mitchell of Hubert Mitchell Industries.
R. D. Word, Scottsboro, Ala., theatre executive,
has moved into his new office at 212
Peachtree, Scottsboro . . . C. W. Woodall,
owner of Lake and Ritz theatres, Guntersville,
Ala., announced the marriage of his
granddaughter Lallie Hudgins of Port Maine,
Ala., to Marion H. Wallace of Nashville, Term.
More than 400 guests will attend the ceremony
at the Yacht club.
.
. . .A. C. Cowles, on order of
L. A. Harris and Nelon Scott of the Moonlight
Drive-In, Trion, were in town buying
and booking . . Sid Laird,
Dunn Amusement Co., West
booker
Point,
for
was
Alin
towTi . . . R. E. Watson, owner of the 300-
car Midway Drive-In, Forsyth, was a visitor
at Astor
physician, will move his office to the
his
rear
of his home at 52 Golf Circle, N. E. on June
28.
Tom Bolden, owner of the Booker-T Theatre,
Knoxville, Term., a Negro house, was in
town booking classic films for his patrons
W. W. Hammonds jr. of Albertville, Ala.,
. . .
was a visitor. Hammonds owns and operates
the Shady-Side and Marshall drive-ins
at Albertsville and boolcs for the late Colonel
Orr's theatres in Attalla, Boaz, Albertville
and Fort Payne.
Mr. and Mrs. Glover A. Johnson of the
Cherokee and Emory theatres. Centre, Ala.,
accompanied by Mr. and Mrs. Jack Jordan
will leave July 1 to drive to Anchorage,
Alaska, where they will spend the month
with the Johnsons' son and his wife. The
party anticipates a pleasant trip and excellent
fishing. In Alaska the temperature
hovers around 47 degrees, although the sun
Dan W. Davis of the
shines every day . . .
Norwood and Joy-Lan Drive-In, Florence,
is Alabama's 8th congressional district delegate
to the national Democratic convention
in Chicago July 21.
Ruben Joiner, BOXOFTICE photographer,
went to Jacksonville on business. His son
ATLANTA
ABC
THEATRICAL ENTERPRISES
JACKSONVILLE
Phone ALPine 7887 Phone 5-9227
P.O. Box 1345 P.O. Box 88
BUYING
BOOKING
AGENTS
R. J. (Hop) Barnes
C. B. (Cliff) Wilson
Karl (Bud) Chalman
R. A. (Rex) Norris
68 BOXOFFICE :: June 28, 1952

. . Judson
, . Rose
. .
. .
Bob is home on furlough from the navy In
Bainbridge. Md.. and will later report to a
carrier and be in the disbursements office.
His other son Buck left for the Great Lakes
naval training school.
W. M. Richardson, Astor Pictures, was In
Albany on business and Jimmie Bello, salesman,
is in Knoxville. Shelbyville and other
Tennessee towns . Lancaster, inspector,
has returned from two weeks with her
son and daughter-in-law at Miami .
Betty Jane Westbrook, head of the contract
department at MGM. has resigned and will
join her husband who is in the service at
San Antonio, Tex. Barbara Hopkins will
succeed her . Moses will start on
a tour through the south with Honey King,
an Adrian model who appears In "Lovely
to Look At." Miss King came to Atlanta
and visited the local exchange.
MOSQUITOES, GNATS, FLIES, are not allowed at this
DRIVE-IN
T IHIIE im T IR '
theatre
. . .
Mary Smith is resigning from Columbia to
join her husband who is In the marines
Camp Lejune, N. C. . . . George Roscoe,
at
branch manager, is In Nashville on business
Vivien Meek will spend her vacation at
Daytona Beach, Fla. . . . Nelson Towler,
southern district manager for Lappert, has
returned from Chattanooga. Term., where
he visited with Jay Solomon of Independent
Jimmie Wilson, salesman for
Theatres . . .
Manley-Burch Popcorn Co., was back from
Florida. He w^orks out of the Memphis office.
Virgil Hopkins, 16mm .salesman for Re-
. . . John Huff,
public, had his .song, "Pardon Me. I'm in
Love" introduced over Bob Van Camp's WSB
750 club radio program . . . Daisy Nell Sherman,
secretary to Virgil Hopkins, has resigned
and will be succeeded by Dorothy
Grade Allen is the new ledger
Cheves . . .
Mary Pinkston, Alice Wilhams and
clerk . . .
Sai'ah Bush are vacationing
office manager. Paramount, is on vacation
Hugh Ow^en, division manager,
in Florida . . .
visited the local office from New York.
J. F. Frew and William D. Kelly jr.. Universal,
are back from Jacksonville where they
attended the opening of the branch office
Southeastern Equipment
Wednesday (18) . . .
Co. has sold Newman Corker, who is
building a new drive-in at Athens, Ga., complete
RCA sound and projector equipment
and furnished the plans. The name will be
Alps Road Drive-In, with 3oO-car capacity.
It should be ready to open soon.
. . .
.
. . . J. D. Woodward, publicity
Nettie Nash has resigned from Universal
Thelma Haglund is vacationing in Miami
. . . Helen Powers is enjoying Daytona Beach
and Pauline Davis is on her vacation
Mrs. J. F. Kirby, wife of Warners" southern
division manager, reports that her sister
died In Elmira, N. Y. . . lUie Williamson
.
and Ralph lannuzzi were on a business trip
to Nashville
manager, is traveling with dancer Gene Nelson
and wife on their tour of the south.
. .
. . . George has reopened
. . Shag Jordan is spend-
Hilda Chaffin, 20th-Fox, after spending
one year at Lockheed, is back with the local
Saralee Harrill is spending her
office . . .
two-week vacation at Kings Mountain in
North Carolina . Evelyn Oliver vacationing
Wood in Tampa, Fla.
the Pal Theatre, Newnan, where the
city council recently approved Sunday shows
. . . Byron Adams, branch manager, United
Artists, was in Jacksonville and Daytona
Beach on business .
( Continued on next page)
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. . Monte
Feud Over Premiere
Settled in Georgia
ATLANTA—Florida Clmmber of Commerce
officials and Georgia civic and stalt dlRnitaries
this weelc joined the "all-in-fun" feud
over the forthcoming world premiere of 20th-
Fox's "Lure of the Wilderness" in this area
next month.
Gov. Herman Talmadge was made a referee
in the feud between Waycross and Atlanta as
to which city was to get the premiere of the
film, which was made In the Okefenokee
swamp near Waycross. Will Cox, a native of
the swamp, along with Mayor Sam Odum,
called on the chief executive. Cox was armed
with an eight-foot snake, a double-barrel
shotgun and a gallon of swamp water. He
marched into the governor's office, took off
his shoes and propped his feet up on Uie
chief executive's desk.
"We've cum here to git the world premiere
of thet picture," Cox told the governor, "and
we aim to git it."
Talmadge agreed that Waycross deserved
the break on the premiere since the film was
made on location in the swamp. Mayor
Odiun, Cox, Liston Elkins, executive manager
of the Waycross and Ware county Chamber
of Commerce, then called on J. H. Harrison,
executive at Wilby-Kincey Theatres, owners
of the Fox. and placed their demands on his
desk.
Later, the Atlanta and Waycross factions
reached a tentative agreement permitting
Waycross to premiere the film at one minute
after midnight July 17. The Fox Theatre
here would hold its premiere about 20 hours
later at 8 p. m. on July 17. Stars Walter
Brerman, Jean Peters and Jeffrey Hunter will
be flown into Atlanta from Waycross immediately
after the opening there.
Meantime, the Florida Chamber informed
20th-Fox that Florida has "as much right to
the premiere as anyone else.
"After all," Chamber officials said, "there's
more of the swamp in Florida than there is
in Georgia."
Center Theatre Is Sold
KINGSPORT. TENN.—The Center Theatre
has been sold to the Nu-Strand Corp.,
operators of the Strand, Rialto and Gem
theatres here. L. J. Pepper, owner and manager
of the Center will remain in Kingsport
as representative for all four Nu-Strand theatres.
W. A. Tison Sells Dreka Interest
DELAND, FLA.—W. A. "Bill" Tison, for
the past 15 months owner-manager of the
Dreka Theatre, has sold his interest in the
house and will enter the used car business.
Tison has been connected with the Florida
State Theatre chain for a number of years,
and about 15 months ago became part owner
of the Dreka. He will retain his Interest in a
drive-in near Cocoa.
CHARLOTTE THEATRICAL PRINTING CO.
223 West Second Street
Charlotte, N. C.
Carl Lowry Frank Lowry
MIAMI
'plorida Stut«'!t downtown Florida and the
Miiimi Beach Colony offered the .same
film tor the fifth week: "Skirts Ahoy!" . . .
Martha Raye. retuniliig to her Miami Beach
home after a New York visit, sulci .she was
one of the last person-s to .see the late John
Gai-field alive. Garfield had been up to the
apartment of Martha and her husband Nick
Condos at Hamp.shlre House to discuss plans
for his appearance In "Golden Boy" at the
Miami Beach Cumeo, leased by Condos and
Sandy Scott for summer legitimate shows.
When he left the apartment to go to the
Gramercy Park flat where he died he was
in "a very good mood." Mi.ss Raye declared.
She will appear at the Cameo in "Annie Get
Your Gun" beginning July 15.
"Pat and Mike" was a hold-over at the
Olympia. The Flamingo has the Miami Beach
.showing of the same picture . . . The opening
date for live network TV for Miami has
been stepped up one day to June 30, according
to Lee Ruwitch. general manager of
WTVJ. A 30-minute ceremony will precede
the opening, to be presided over by Miami
Mayor Chelsie Senerchia and Mitchell Wolfson.
. Olympia Theatre show regulars who have
missed the music and the loud jackets of
Les Rohde since vaudeville departed will hear
him at the Saturday night public dance at
Bayfront park, first of a summer series.
Rohde will bring his 12-piece band to the
. . Patrons
podium each week. He also has signed for
some television work with his band .
at Claughton's Embassy and Roosevelt
theatres who saw "Lydia Bailey" can see the
cockfight dance "in person" at a local night
club which features the film's Clyde Booker
presenting this specialty.
The Cinema Theatre has adopted a low
summer schedule with a 60-cent top and a
25-cent children . Blue, who took
an active part in the recent Shrine convention
here, was an "in-person" treat to patrons
who had just seen him on screen at the
Lincoln and Town in "Rose of Cimarron."
The Flager was showing "La Bien Pagada"
and "Una Viuda Sin Soten" . . . While in
this city for the Shrine meeting, former
screen star Harold Lloyd confirmed that "a
very attractive offer" has been made him
by Columbia Broadcasting System to supervise
TV comedy, but he hasn't decided whether
or not to accept. He .said CBS wants him to
supervise, direct and narrate a television
comedy program, occasionally playing roles
in it.
Back on the job after a serious automobile
accident is George Bolden. Claughton pub-
. . . "Lydia
licist. Bolden suffered a bad gash close to
one eye, rib and back injuries, but declares he
is "nearly back to normal." Bolden found that
some tie-ins had been made and a campaign
on "Scaramouche" begun. Scheduled to open
within days, a change in plan put off the
opening for two weeks which left time for
some advance ballyhoo. The film will open
at the newly acquired Roosevelt. Miami Beach,
and the downtown Embassy
Bailey" has been playing in three of the
Claughton houses, two first runs and a neighborhood.
In all three, according to the management,
business has been excellent. Lack
(Continued on next page)
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BOXOFFICE June 28, 1952 71

Olin Evanses Remodeling
Starlite at Florala, Ala.
FLORALA. ALA.—Olin aiid Louise Evans,
who own and operate the Starlite Drive-In
ni re. have remodeled the screen tower and
added office and storage space in.side. The
entire structure has been covered w'ith polished
tin. The owners are now prepai-ing
additional space for the concession building
and a front patio is being added to seat walkin
theatregoers.
E^ans told BOXOFFICE that another recent
feature started at the theatre is giving
to each patron attending each Wednesday-
Thursday change a coupon good on free
gasoline, tires and grease jobs at a local
service
station.
MIAMI
Reopen Webbo Theatre
HARRIMAN, TENN.—Tile
Webbo Tlieatre
has been remodeled and reopened. The house
was damaged in an eaily morning fire in
Januai-y and suffered damage estimated at
$75,000. James H. Ballard jr. is manager of
the Webbo.
To Build at Ville Platte
VILLE PLATTE. LA.—The Lark Drive-In
will be built directly opposite the Evangeline
club about one and one-half miles west of
Ville Platte, by Hebert Guillory. Wilson
Morein and Alixie U. Fontenot. The Lake
will be Ville Platte's first drive-in theatre.
CONCESSION

1,200-Car Twin Airer
Opened in Houston
HOUSTON-The grand opfuing of the
new King Center Twin Drive-In at Holmes
road and South Park boulevard, was held
June 25 with in-person appearances by Tim
Holt, Coleen Gray and Preston Poster,
On the back-to-back twin screens were
•One Big Affair" and "Hot Lead," both first
run films in Houston.
Capacity for the two-screen drive-in is
1,200 cars, according to Julius M. Gordon,
owner. Prior to the opening, the three film'
Boys Ranch Near Dallas Hosts 650
At Annual Barbecue and Outing
stars had numerous radio, TV and press interviews
in Houston.
Theatre-Radioman Gives
High Praise to Films
SAN ANTONIO—Gustavo Lavenant, known
as El Gavilan PoUero ahe Chicken Hawki on
KPOB, Pleasanton, recently dedicated a program
to Clasa-Mohme, Inc., in which he extolled
the merits of a forthcoming Latin-
American release, "El Derecho de Nacer" (The
Right to be Born) which will be premiered in
Texas next September. This picture, based on
a radio serial, is setting new records throughout
Mexico and Cuba.
Lavenant operates two theatres in addition
to his stint on the Pleasanton radio station.
They are the Haydee in Dilley and the Gavilan
in Jourdanton.
Cartoons Pull Crowds
HOUSTON—Six cartoons on the
same bill
with "The African Queen" picked up extended
playing time at the Delman Theatre
here. Ellis Ford, manager, said the public
kept the phone lines jammed, asking for
the starting times of the six animated shorts.
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Paclerson at
one of the Screen Actors Guild meetings.
Reagan is president of the Screen Actor's
Guild.
BOXOFFICE June 28, 1952 sw 73

. . Mrs.
DALLAS
Tack c'lintrell, manager of the 25th Street
' Tiieatre in Waco, arranged for William C.
McCraw to address a Waco Junior Chamber
of Commerce luncheon in the Roosevelt
hotel there recently. McCraw. chairman of
the COMPO speakers bureau, spoke on the
motion picture industry in general and then
slanted his remarks to the westerns. "The
finest moral standards the world has ever
known are found in westeriis; I like 'em," he
said. "Those little boys you see in your neighboihood
dres-sed up like Roy Rogers or Gene
Autry or Hopalong Cassidy have never seen
any misconduct in the westerns. Right always
prevails and wrong is always punished."
Ernest Berber of Herber Bros, and Dutch
m¥
T
I
o^t
»
Cammer, Lippert Pictures, attended the convention
of Shriners in Miami. Herber took
the time out to engage in three fishing
trips . . . Dorothy Lea McCain, Ezell & Associates,
is on her vacation . . . Russell Dowlin
of the Ezell office was home with a bad
summer cold ... All the Ezell drive-in managei-s
were guests of AI Reynolds on a recent
Monday evening for a barbecue dinner.
George Schlaifer, general sales manager
for Realart, spent .several days at the offices
of Tower Pictures here with Harold Schwarz.
Jane Elms returned to Tower from a vacation.
Ruth Gay, secretai-y to Schwarz, is
vacationing in Jamaica . T. J. Guinan,
Tower, who is a member of the Pilot Club
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Girls, a civic service club, arranged the dinner
meeting at the Town and Country restaurant
and a screening at Republic. This group
sponsors the Children's Institute for the Deaf.
Ed V. Green, president of Theatre Service
of Texas, which has offices at 2013 li Young
St., started in the business
17 years ago as
a film shipper. Early
the World War I, he
in
served in the army's
film booking service,
southwestern division,
booking film for 279
military theatres in
overseas aieas. Green
regards the Allied of
Texas bulletin ratings
on films as a valuable
aid in the servicing of
liis more than 100 accounts.
Ed V.
Gre«n
Kyle Rorex, executive director of Texas
COMPO, announced that David A. Lipton,
vice-president in chaige of publicity, advertising
and exploitation for U-I, has been
.selected by COMPO's executive chairmen to
meet with the Texas press on a half-hour TV
.show devoted to motion picture publicity in
connection with the second annual COMPO
conference to be held June 1-3, 1953. Lipton
will meet with 150 publishers and editors
representing the Texas and southwest press
on a 30-minute open forum.
Robert Hartgrove was married to Grace
Thompson, former Delta Airlines stewardess,
in Williston, S. C. L. N. Crim jr. was the
best man, with about a dozen Texas friends
in attendance. The couple spent their honeymoon
in Jamaica, Havana, Miami and New
Orleans, before returning to their home at
3719 Park Lane in Dallas.
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74 BOXOFFICE :: June 28, 1952

Palace at Dallas
Marks 31st Year
DALLAS—Tlie Palace Theatre, completely
refurbished for the occasion, celebrated Its
31st anniversary this week, June 26 to July
2, with a week of special attractions.
Maroon, with blue and gold, is the basic
decorative theme. The walls and ceilinn of
the large auditorium, spacious foyer and lobby
have been painted, luxuriant carpeting covers
the floors, and push-back seats fill the main
floor and mezzanine.
New restrooms have been installed on the
first floor, with adjacent waiting alcoves for
the convenience of patrons. Tlie balcony
restrooms have been redecorated.
New borders and drapes have been put on
the stage; a concession stand with a 20-foot
bar where soft drinks and tidbits are available
has been built on one side of the foyer, and
settees and chairs line the walls for waiting
patrons.
Some of the Palace's first employes ai-e still
with Interstate. Mrs. Mary Ann Moye is still
selling tickets in the boxoffice as she was 31
years ago. She figures that the tickets she
has sold would reach around the world twoand-a-half
times.
The first house manager of the Palace, Raymond
WUlie, now assistant general manager
for Interstate, was on hand for the celebration.
James O. Cherry, who became manager
in 1923, and now is Interstate's local
city manager having offices in the Palace,
also was on hand.
Other Dallasites who have been on the payroll
at the Palace and who were present
for the celebration are: Alex Keese, now manager
of radio station WFAA; Mr. Hyman
Charninsky, former conductor of the theatre's
symphony orchestra: Bob Kelley, advertising
manager and now Interstate publicLst,
and Dwight Brown, organist.
OKLAHOMA CITY
ly^orris und Onu l,ut'wt'ii.sU-iii hn riiuii' thuii
got back from the Texius COMPO meeting
in Dallas than they took oft for a welding
In Wichita. They returned from their
wanderings on Sunday night (15). The Loeweastelns
gave glowing reports on the Dallas
COMPO rally. Loewenstein, who Is president
of Theatre Owners of Oklahoma and
TOO's repre.sentatlve to the COMPO board,
said Paul Short did a grand Job on the
meeting. He predicted .something great would
come out of It. and added It was the best
meeting of Its kind he'd ever attended. That's
something to come from him since he has
made so many meetings of showmen all
over the nation.
Mrs. Avece Waldron, Lindsay, attended the
Bob O'Donnell and Col. Cole testimonial dinner
June U in Dallas during the COMPO
. . . conference Mrs. Ethyl Dinklns. manager
of the Skytrain Theatre in Midwest City
for R. Lewis Barton, is on a holiday in California,
where she is visiting a daughter and
a 6-year-old grandchild. She planned to
vacation on the west coast for a couple of
weeks. Her son is serving in Korea.
a.misk.>u:m kditok iio.nokkd—
John Kosi'iificUl. amiisrnicnt filUiir of tlii-
Diillas Nrws. was ;i i;''i>r at a
testimonial liinchron liclil diirinK thr rrcenl
CO.MI'O confiTrntc in Dallas. Ilr Is
seen here with Col. IL .\. Cole, left, and
K. J. O'Donnell, right, also honored at the
conference. Kosrnfleld, who has b»en on
the News for '^.5 years, was presented with
an inscribed watch valued at SI, 000.
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BOXOFFICE June 28, 1952 75

TEXAS AMBASSADOR
SAN ANTONIO
. . . Holding
Otatewide Drive-In Theatres billed "Disc
Jockey" and "Let's Go Navy" and staged
a popularity contest whereby patrons voted
for their local record spinners
over at the Arts were "La Ronde" and "Tombolo"
New films opening at Interstate
. . . houses included "Tlie Winning Team" at the
Aztec and "The Red Ball Express," at the
Majestic.
Jane L.vnn, Adrian model, was in town recently
to plug the opening of "Lovely to Look
At," which goes into the Majestic July 3. She
is making the tour for Interstate circuit and
MGM. Accompaning Mi.ss Lynn are 15 other
models who helped sell gowns at Frost Bros,
store across the street from the Majestic. Mi.ss
Lynn is with the I. Magnin & Co. of Beverly
Hills,
Calif.
and Orange Grove; John J. Conley, Amarillo;
Humberto Gonzales, San Ignacio and Zapata;
Matias Reyna, Three Rivers; Francisco Trevino.
Ideal Theatre, Pearsall; Mr. and Mrs.
Faustino Vallejo and daughter, Valentine; B.
M. Silvas, Carrizo Springs; Mr. and Mrs.
Philip Brady and their two children, San
Benito; Wallace Blankenship, Lubbock; Genaro
Tievino, Beeville, and Earl J. Tinsman,
Ples-Tex Theatre, Plea.santon.
Gene Tierney will star with Clark Gable in
Metro's "Never Let Me Go."
The Texas COMPO conference conferred
on Chill Wills, the humorist and
actor, the title as Texas' unofficial ambassador.
Here Wills is shown with William
C. McCraw. Variety executive.
'Carbine' & 'Team' Get
Top Dallas Grosses
DALLAS—"Caa-bine Williams" and "The
Winning Team" each registered 95 per cent
to top the town last week. Other grosses
were pretty poor.
(Average Is 100)
Coronet—Under the Poris Sky (Discina) 80
Mojestic—Carbine Williams (MGM) 95
Melba—Red Skies of Montano (20th-Fox) 60
Palace—The Winning Team (WB) 95
Tower—Young Man With Ideas (MGM) 75
Free Tickets to Diners
HOUSTON—Fiee tickets were given to
the first 100 diners, over 12 years of age by
the Yacht restaurant to see "Mara Maru"
at the Majestic. Conrad Brady, Interstate
publicist, set the deal.
. . . Jack Jackson, National
Tom Sumners premiered "The Man in the
White Suit" at his Josephine Theatre Sunday
Two first run features played
(221 . . . both the Trail and Fredericksburg Road
drive-ins. They were "Black Gold" and "Desert
Pursuit"
Screen Service public relations man, Dallas,
and Jose Carabaza, Carabaza Film Exchange
owner-manager, Laredo, were among the recent
visitors in the Alamo city.
Azteca's newest release "El Ceniciento"
(The einderella Man) with the Mexican
comedian Tin-Tan, went into the Alameda
for a week's engagement ending June 29 . . .
Thomas Garcia, assistant manager at Azteca,
spent his vacation in Galveston and Houston
. . . J. M. Monies, local 16 mm exhibitor, was
a caller at the Mexican exchanges to book
product.
Additional visitors to the film exchanges
were T. L. Harville, who has theatres in Alice
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76 BOXOFFICE :: June 28, 1952

Epstein Bros. Start
Deluxe Omaha Airer
OMAHA—Dirt ali-eady is flying at IHth
and Dodge streets for tlie new Golden Spike
Drive-In which will be ready later this summer.
The theatre, to cost more than $180,000,
will hold 800 cars. Behind the drive-in is a
corporation headed by Sidney and Jack Epstein
of the Epstein Amusement Co., which
operates the Berkley, Corby and Benson, all
neighborhood houses.
The theatre will boast the largest screen
in the Omaha territory—62x56 feet. The Epstein
brothers say the concessions and projection
building will cover more than 2,000
square feet or an ai-ea of 100x34 feet.
Among the many features will be a glassenclosed
projection building, separate from
the concession structui-e. Here patrons may
watch the operators in action as they service
the sound and projection machinery.
The front of the concessions building will
be a concrete patio with tables and chairs. A
children's playground will have two Miracle
Whirl merry-go-rounds, slides, swings and
other amusement park attractions. It will be
in the screen tower area.
Another feature will be the large holdback
area which will accomodate more than
300 cars. This will enable patrons to enter
and leave safely the grounds adjacent to the
four-lane east-west artery leading into
Omaha from the west.
The theatre's name was taken from the
golden spike tradition of the linking of the
east and west raiUoad. A large golden spike
will decorate the back of the tower, on which
colored pictiu-es of railroad scenes of the west
will be thi'own. The concession stand will be
patterned after a country railroad station.
Several high-class motels are in the area.
L. W. McCalment Tells Details
Of Centerville Drive-In
CENTERVILLE, lO'WA—L. 'W. McCalment,
president of Town and Country Drive-In,
Inc., said they hope to open the outdoor theatre
they are building at the No. 30 crossroads
by August 1 and are already booking
films for August. Ground was leased early
in June and the earth moving contract given
to Davis Bros. Construction Co. of Corydon.
McCalment is a resident of Unionville, Mo.
He said the ozoner, which was briefly announced
in a recent issue of BOXOFFICE,
will be a 500-car unit. Its location is across
the former Rock Island tracks south of town.
"We have not announced any details previously
because we did not want to tell about
the theatre until we had everything in hand
and ready to
go ahead," McCalment said.
Central States Also Plans
Drive-In at Centerville
CENTERVILLE, IOWA — L. J. Wegener,
general manager. Central States Theatres,
was to come here this month on a drivein
project. An outline of the circuit's
plans was to be made on his arrival. Central
States operates the Majestic and Ritz here
and it was learned that the company plans to
build this summer, as soon as arrangements
can be made and despite armouncement of
an opposition outdoor theatre.
Sparta Drive-In Opened
SPARTA, WIS. — Tlie Sparta Drive-In.
about three miles from town, was opened
recently, after numerou.s delays due to the
restrictions on such coastructlon, by P.
Stathls, local theatre owner. Urban P. Peacock,
Milwaukee architect, deslKiied the theatre,
which has spaces for 400 cars. Ruy
Winschcr Is manager. The projection and
sound equipment is RCA, funiLshed by Vic
Manhardt Co., Milwaukee. The (j0x48 screen
is of laminated wood.
Three Owners Reopen Airor
MITCHELL. S. D.—Bill Cliuk, Steve Moro
and Harry Nultmeier, co-owners of the Lakeview
Drive-In, have reopened the outdoor
theatre for the .sea-son. A new feature of the
ozoner this year Is a children's playground.
Gem at Glenwood. Iowa,
Is Destroyed by Fire
GLENWOOU. IOWA—The Otni Tlieatre
here was destroyed by a spectacular fire.
Damage to the building and equipment was
estimated at $25,000.
Huge flames billowed out of the theatre
shortly after 12:30 p. m. and the building was
consumed rapidly. Ivan Steele, theatre manager,
said he and an assistant had finished
cleaning the theatre at 11 a. m. Everything
appeared in good order at that time. The
theatre owner is Byron B. Hopkins of Sidney,
Iowa.
A nearby clothing shop was damaged badly
by smoke. Apartments above the shop also
were damaged.
Lonesome on Greenland
OMAHA—Bob Daley, former RKO salesman
who is with a construction company
in Greenland, wrote salesman Bernie Bornbaum
that he was a bit homesick for the
old motion picture atmosphere. So Bernie,
to cheer him up real good, sent him a batch
of pinups of RKO lovelies. Daley's address:
North Atlantic Constructors, APO 23, c/o
Postmaster, New 'Ifork 1, N. Y.
Townsfolk Unite
To Keep Theatres
Minneapolis—It's becoming more and
more apparent that small towns in this
area do not relish the idea of losing their
only motion pictures when theatre owners
are unable to operate them profitably any
longer. In a number of places the municipality
itself or a group of civic-minded
businessmen arc taking over the theatres.
In Dayton, a town of less than 1,000
population near here, the theatre was
abandoned by its operator and leading
merchants combined to assume the
operation. The merchants made clear that
they consider the showhouse a civic and
business asset for the community, that
they're not resigned to having TV be a
substitute for it and the main source of
the town's entertainment, especially in
view of the fact that every family doesn't
own a TV set.
It was pointed out that the theatre
contributes much plea.sure and culture to
a community, provides superior entertainment
and attracts transient business to
the town.
"If the people of big cities like Minneapolis
can underwrite a symphony orchestra,
for example," said one leading
merchant, "we can do likewise for a.
movie theatre."
Dairy Club of Champs
To Aid Film Publicity
MU.WAIJKKI-. 1-Jililbltoi s 111 tlie Milwaukee
area, from all indlcullons, will have an
opportunity to tie-in .some of their pictures
with the recently launched Club of Champo
here. The club, sponsored by the Hawthorn-
Mellody Farms Dairy Co , held ILs first kickoff
meeting at the Pfister hou-l Monday June
16. Among thase guests present were such
noted athletes as Harold "Bed" Grange,
Tony Canudeo, Tarz Taylor. Je.s.se Owens,
Bucky Walters, the Milwaukee Brewers Ba«eball
team, and .scores of le.s.ser lights.
The object of the club. Is to encourage
"acts of kindness, unselfishness and good
sportsman-ship" among children between 6
and 18.
About 100 children selected from orphanages,
the YMCA and other organizations also
were guests of the dairy company. The club
plans to conduct e.ssay contests as well as
other activities, the winners of which will
receive .scholarships, merchandise, free trips
to world series games and all-expen.se tours
to Hollywood with all the trimmings. Youthful
"champs" from various sports were introduced
at the luncheon which followed
the meeting. It is reported the theatres are
to be accorded sf>ecial attention In the very
near future, with numerous opportunities
for each exhibitor willing to go along with
the idea. A meeting of the "master minds"
is expected shortly relative to worldng out
the details. BOXOFFICE, the only tradepaper
represented at the meeting, has been
"delegated" to assist the committee on arrangements.
Mill City Theatres Drops
Consolidated Giveaway
MINNEAPOLIS—Consolidated Bank night
has been dropped by Mill City Theatres, a
group of individually owned local independent
neighborhood and suburban situations, after
86 weeks and the group is being dissolved.
They held the game one night a week and
the consolidated cash prizes had gone as high
as several thousand dollars.
Some of the theatres involved, however, will
continue to have their own individual games
with smaller cash prizes. Considerable expense
was involved in the consolidated plan.
Honeymooning Showfolk
Managing in Duluth
MINNEAPOLIS—John Schulte is the new
manager of the Arion Theatre. He succeeds
Edward Kintop. who has left on a honeymoon
after which he will become manager of the
Century in Duluth.
Before her marriage, Mrs. Kintop was assistant
manager of the Century here and,
when her groom becomes pilot of the Diiluth
Century, she will become assistant of another
house there. Husband and wife are both employed
by the Minnesota Amusement Co.
Civic Club to Show Free Films
BAXTER. IOWA—Tlie Baxter Commercial
club will show free films every Wednesday
during the summer. The pictures will replace
band concerts which have been provided In
post simimers. The films will be shown outdoors.
BOXOFFICE June 28, 1952 NC 77

. . The
. . Roy
. . Mr.
. . Louie
MILWAUKEE
silently slid into a seat. Mrs. Kaminski, close
The I'air Store. Wausau, came through with
CHICAGO, 1327 S. Wabash NEW YORK, 630 NinthAv • tors in these parts feel that Roy, who did
a beaut of a tie-in with the local Grand behind, stopped at the cashier's box to ask
Theatre, featuring "The Marrying Kind." that a policeman be summoned, and then
Free tickets to the theatre to the first 20 followed the suspect to a seat nearby. The
"Brides to Be" in addition to copies of the arrest and appeai-ance in court took place
"Brides Book" were offered in a full page within the following ten minutes.
ad. The store featured a special display of
bridal gowns for the affair. To Larry Beltz, MGM salesman James Aschcr received a
goes the credit for this slick bit of engineering
The Liberty Theatre was officially result of his leading a group of six qualifiers
. . .
bit of publicity in local papers recently as a
taken over June 15 by James Kavalery. He for the Goren national bridge tournament in
also operates the Mars Theatre. The Liberty Chicago, in an elimination conte.st staged
was formerly owned by Mike and Adam at the Wisconsin hotel. Ascher was to compete
Eshreff . Allis Theatre reopened. It in the Chicago test June 20-22.
formerly was under the Pox Wisconsin banner.
Joseph E. Davies, former ambassador to
Russia: Bruce Cabot, Hollywood star and a
Lightning struck the building adjacent to number of other celebrities were at Watertown
high to award 17-year-old Jane Ann
the Avalon Tlieatre in Plateville during a
recent storm, knocking over the smokestack Weaver the first scholarship stemming from
on the theatre's roof. A few moments later, the new Davies-Post education foundation.
the theatre roof caved in. Patrons of the The prize, $2,400, $600 a year, will be given
theatre had left the house only five moments each year by Davies and his wife, the former
Marjorie Post, to Watertown's best all-around
prior to the crash.
pupil to help through college . . . The Alamo
Seen shopping along Filmrow : Russ Leddy. Theatre is sparking things along by passing
Orpheum. Green Bay. who we understand out flyers door to door in its neighborhood,
is working on an exploitation stunt which announcing their "Penguin Pete" glassware
should get a lot of industry goodwill: Sig gift deal to the ladies every Friday and Saturday.
The film "Cheers for Chubby," pro-
Goldberg of Wausau, AITO president, in
on official duties and other interests: Tommy duced by the Metropolitan Life Insurance
Lees, Midway, Lake Mills: Johnny McKay, Co., and endorsed by the state board of
who has added the Minaqua Theatre to his health, was shown at the Pix Theatre. Both
growing string; Red Ei-ickson of the Loyal, houses are under the same banner.
Loyal (Filmrow says summer is really here
Miss Gertrude Puelicher had as guests
when Red rolls in without his trusty overcoat)
: Ben Marcus, National Allied treas-
ushers from the Warner, Tosa, Oriental,
Tower, Downer and Juneau theatres on one
urer who will soon shift his operations from
of her broadcasts, to better acquaint the public
with theatre "activities" . . . Business is
Oshkosh to Milwaukee once the new structure
he's building is completed, and Frank
picking up at the Telenews Theatre, according
to Manager Philip Klein. The chain's
Fischer, Fischer Enterprises, who frequently
decides to pay his neighbors a welcome call.
owners decided recently to change over to
Buck Herzog, Sentinel amusement editor, prestige pictures. It's the only house downtown
now showing class movies. Other down-
went to Alaska to join 35 other scribes for
the U-I premiere of "The World in His town theatres are watching the situation with
Arms."
interest, particularly since another innovation
was attempted at the Fox Wisconsin, which
Milwaukee's Dennis Morgan, flew in from sold out for a week in advance on "South
a stopover at Cedar Rapids, Iowa, and visited Pacific." But when it comes to packing 'em
a bit with the hometown folks out at Merrill in with class and prestige pictures. Downer
Hills Country club. He then lit out for Theatre Manager Miss Estelle Steinback's
approach, exploitation and technique has
northern Wisconsin to do some fishing . . .
Gene Arnstein, Monogram studio manager proved most effective in this area.
(another former Milwaukee exhibitor), told
this scribe that the only way he manages to
The Better Films Council of Milwaukee
keep up with the news concerning the Milwaukee
ai-ea, is through BOXOFFICE. June: Junior matinee—The Pride of St.
county announced the following selections for
Louis: family—Belles on Their Toes, Rodeo,
Tlie Alhambra' Theatre presented patrons a The Target and Road Agent; young people
drama both on the stage as well as out in Okinawa, Thief of Damascus, Rose of Cimarron,
Wait 'Til the Sun Shines, Nellie, Kid
the audience recently. The added attraction
had its inception across the street in the Monk Bai-oni, Deadline—U.S.A., Border
Boston Store, where store detective Mrs. Saddlemates, Carson City, Pat and Mike,
Marcella Kaminski spotted a purse -snatcher Scaramouche and The Winning Team; mature—Diamond
City, Macao; adults—Clash by
in action. Leaving the store, crossing the
street and entering the Alhambra, the thief Night and Glory Alley. Estelle Steinbach
(Downer Theatre) spoke at the council's
meeting on foreign films.
Attorney Thomas B. McConnell, Chicago,
who represented the Towne Theatre here in a
suit against major producers, was recently
SPlUMPAIlERJlFllMACR
awarded an additional fee of $26,000. Mc-
Comiell's total fee amounted to $181,000, of
which $101,000 the court ruled must be paid
QUAllTY&QUICKf^
You can alwoys rely on Fllmack
by the defendants . Bernier, former
^^^bL^I
to put 'reel' Showmanship ap- ^^^ Miller Brewery public relations department,
peal In your Special Trailers.
is silent on his next move, although exhibi-
well with Warners, is merely doing some
considering before he puts his signature to
another contract. At Miller's, Roy entertained
many a screen personality visiting
Milwaukee.
There's never a dull moment at the Fond
du Lac Theatre. Manager Ed Kennelly is
launching a free show every Saturday at
10 a. m. for children and their parents. The
two hour show includes a full length feature
and a cartoon—with no ticket necessary,
"Just Walk In," says the sign. In addition
to the.se activities, Kennelly is taking an
active part in the cutest calendar baby contest.
Fond du Lac Theatre, to keep the theatre
in the public mind.
Warner Theatre Manager Harry MacDonald
sounded out the WAVES for doing their
stuff out in front of the theatre. He wound
up by having 35 of the girls drilling, parading
and singing right under his marquee, then
switching to get in some fast pitches on re-
. . .
cruiting. He has been at this one house for
Charles K(»ehler, Astor
the past 17 yeai's . . .
Pictures-Fine Ai'ts, celebrates 40 years in the
industry . and Mrs. William C. Bunda
now own the Lake Theatre at Bailey's Harbor,
having purchased it from Elton Boeks.
In another deal, Floyd Hodd gets the Rose at
Melrose from Harvey Rucker The new
Starlight Drive-In near Sturgeon Bay is expected
to open shortly with the Brungrabers
in charge. The Unitey Drive-In at Slinger
is slated to open soon . Orlove, MGM
publicist, was married to Cecelia Jefferies,
the girl who nursed him back to health a
few years ago.
Howard Brookings Drops
Prices at Four Houses
OAKLAND, NEB. — Howard Brookings,
owner of theatres at Oakland, Walnut, Avoca
and Carson, has dropped admission prices
from 50 cents to 40 cents at all four houses.
"The only way to meet competition is with
competition," Br(X)kings said. "I can't run
any better pictures—I'm using the best there
are now."
Brookings said the drop was announced
as a summer policy. He also has a bargain
night Wednesdays.
"It's bringing in people I haven't seen for
a long time," the energetic and veteran Iowa
exhibitor said. "We showed a good increase
the first week but the change hasn't been
in effect long enough to report any definite
effect."
Brookings elaborated on the competition
angle by recalling that on one night the
midget ball club played at Atlantic, taking
theii- supporters there, and the town team.
was playing at home, drawing their supporters.
On top of that his theatres are well
within the radius of Omaha television stations.
"And every house has one—town
and country," he added.
"Years ago we used to consider it regular
summer practice to drop prices," he continued.
"Now it's not considered the thing
to do—and we're competing with everything
under the sun."
Dayton Theatre to
Booster Club
DAYTON, IOWA—The Dayton Booster club
has taken over the operation of the Dayton
Theatre, with V. E. Gorham, Gorham Booking
agency, doing the buying and booking.
The house was opened June 7 with a free
show. W. B. Blanchett is president of the club.
78 BOXOFFICE June 28, 1952

'
. . Janet
'Scaramouche' Takes
130 in Minneapolis
MINNEAPOLIS—"Sciiramouchc"
ri'Klstered
130 per cent and "Walk East on Beacon" 110
to lead the boxoffice parade in a week of
favorable cold and rainy weather which continued
to help the theatres. "The Wild North"
also made a good showing, with 100 for a
second stanza. Such worthy new entries as
"Ivory Hunter," "Tales of Hoffmann" (second
run) and "Rasho-Mon" failed to make
the big splash expected of them but did In
the 90s.
(Average Is 100)
Century Toles of Hoffmann (UA), 2nd run 90
Gopher The Wild North (MGM), 2nd wk 100
Lyric Models, Inc. (Mutual), Finders Keepers
(U-l) 90
Radio City Scaramouche (MGM) 130
RKO Orpheum Walk Eost on Beacon (Col). . 110
RKO-Pon To Have and Hove Not (WB); High
Sierra (WB), reissues 85
State Ivory Hunter (U-l) 90
World Rasho-Mon (RKO) " 95
Only Two Chicago Houses
Hit 100 Per Cent
CHICAGO—Only two Loop houses hit the
100 mark last week, with the rest of them in
the 90s right alongside the temperatures on
the thermometers. Torrid heat all week
downed the grosses and "Outcast of the Islands"
probably sounded like a good escape
from it. It made 100 per cent and so did the
thii-d week of "Anything Can Happen."
The Chicago was only 95 with "About
Face" on the screen and Larry Parks and
Betty Garrett heading the stage show in a
revue. Only a few houses got a break from
the record crowds in town for conventions
and other festivities. "Navajo" and "Never
Take No for an Answer" opened at 95 in their
art runs. Drive-ins and outdoor stage attractions
had a record week.
(Average Is 100)
Chicago About Face (WB), plus stage show. .. 95
Eitel's Palace The Greatest Show on Earth
(Para), 6th wk 95
Esquire Outcast of the Islands (UA) 100
Grand I'll Never Forget You (20th-Fox); Purple
Heart Diary (Col) 90
Roosevelt Loan Shark (LP); The San Froncisco
Story (WB), 2nd wk 90
State Lake Lydio Boiley (20th-Fox); The First
Time (Col)
Surf Never Take No for an Answer (Souvoine) . .
90
95
United Artists I Dream of Jeanie (Rep); Lady
(Rep) 90
Woods Belles on Their Toes (20th-Fox) 90
Possessed
World Playhouse Novoio (LP) 95
Ziegfeld Anything Can Happen (Para) 3rd, wk. 100
Decision Is Draw in Omaha
With Knockout Opposition
OMAHA—The first runs got three Sunday
punches from, the opposition but came out
with at least a draw. Competing with the
films were the Ak-Sar-Ben races, the college
world series baseball tournament and "South
Pacific" back on the stage. RKO Brandeis
scored 105 per cent showing "The Sniper" and
the State did 105 with "The Wild North." The
Brandeis reported strong matinee business
during the siege of 100-degree temperatures.
Omoho Denver & Rio Grande (Paro); The Atomic
City (Paro) 100
Orpheum The Winning Teom (WB) 95
RKO-Brondeis The Sniper (Col); A Yank in
Indo-China (Col) 105
State—The Wild North (MGM) 105
Town—The Gunman (Mono); The Girl From San
Lorenzo (UA); Million Dollar Kid (HP) 95
Neil Munkres Reopens
WEEPING WATER. NEB.—Neil Munkres,
owner of the Chief Theatre, has reopened his
doors. "Love Is Better Than Ever" was the
first
booking.
D E S
MOINES
•pwo bookers of Filmrow here have been
married durliiK the piust ten days. Unlvcrsal's
Robert Veal married Liiura Parker June
20 in Dexter. The couple had a three-day
honeymoon before Bob returned to his desk.
Darrell Johnson, MGM booker, wius married
to Darlene Knight on June 15 and left on
his two-wetk vacation . . . Ann Branco l.s
the new PBX operator at Warners . , . George
Benoit ha.s Joined the staff at Paramount a.s
assistant booker.
John Pilmaier, Metro booker, became father
of a son named Larry . Olmstead
is the new receptionist at MGM, replacing
Helen Burman who has resigned to become
a full-time housewife. The erfiployes presented
Helen with a gift at a farewell party
held in the office.
Bill Toney, Tri-States, is vacationing in
Georgia, visiting friends and relative.s . . .
Tri-States employes held an outing at Woodside
Golf club recently. They spent the day
golfing, playing games, and enjoyed a picnic
dinner. Husbands, wives and families were
included in the annual affair.
. . .
Wilfred
Lois Lohr, Warner manager's .secretary, is
vacationing in Nebraska and Colorado
Paramount held a preview screening of
"Carrie" Monday at the Uptown .
Stoeber. owner and manager of
. .
the Fenton
Theatre, Fenton, wa;s subject of a writeup in
the Algona, Iowa, newspaper. The interview
quotes Stoeber as .saying that he was in the
potato-raising business from 1932 to 1948 and
that the current potato situation indicates
he should have continued. Having been born
and rai.sed in the Fenton community, Stoeber
bought the theatre there in 1948, survived a
fire and rebuilt the present structure. He
married Rose Verbrugge of Armstrong, Iowa,
where he once taught school and was in the
hardware business. They are parents of three
children: William. 20, un upprenlice airman
at u navy Hchool in Memphi.s, Temi.; Stephen,
11. and Su.san, 6.
Free Shows on 24th Year
BLOOMFIKLD, IOWA— H. E. Kchfleld ob-
.served hl.s 24th anniversary a.s owner of the
Iowa Tlieatie here by presenting free show»
from 3 p. m. until all guests were accommodated.
Still
Seek New Contract
ST. PAUI^-S. D. Kane, North Central Allied
executive coun.sel. Is representing local
independent exhibitors in negotiation with
union projectionists on a new contract to replace
the one that expired last January 31.
The projectionists want a pay bocst, but
agreed to remain on the Job pending the outcome
of negotiations.
New Drive-In Corporation
MILWAUKEE-Highway 15 Outdoor Theatre,
Inc. of Milwaukee has been formed with
an authorized capital stock of 500 shares of
common stock, par value, "to own, lease, or
operate theatres and other places of amusement
of any nature." Incorporators are M. J.
Levin, Ann Terwelp and Morton Collin.
Strand Opens on Wednesdays
RICHLAND, IOWA—A special .showing will
be held each Wednesday night at the Strand
Tlieatre. Two showings of the feature will be
made if necessary. The Wednesday show Is a
trial attempt to give Richland a midweek
picture.
New Manager at Mosinee
MOSINEE, WIS.— August Lindner and Harlan
Croy. owners of the Masinee Theatre,
have appointed Irvin Sturm as manager.
ORDER YOUR POPCORN SUPPLIES FROM US
White Japanese Hulless Popcorn Per 100 lbs. $13.95
South American Yellow Hybrid Per 100 lbs. $12.00
(Packed in 50 lb. bogs)
Liquid "Popsit Plus" Seasoning Per Case 14.50
(Pocked 6 gallons per cose)
"Seazo" Coconut Oil Seasoning Per 50 lbs. 13.50
Morton's Popcorn Salt Per Case 2.95
10c Popcorn Boxes, 2 ounce Per 1000 11.25
10c Popcorn Boxes, P4 ounce Per 1000 10.00
1 lb. Popcorn Bags, fiat bottom, brown Per 1000 1.80
1 lb. Popcorn Bags, flat bottom, white Per 1000 2.20
Vi lb. Popcorn Bags, flat bottom, brown Per 1000 1.20
IV2 lb. Popcorn Bags, pinch bottom, white Per 1000 1.95
Special Softex V4 lb. Bags, white Per 1000 2.00
Printed Sacks, 1 lb. flat bottom, white Per 1000 3.10
Printed noiseless, 1 lb. pinch bottom Per 1000 4 60
Prices Subject to Change Without Notice
DES MOINES THEATRE SUPPLY GO.
1121-23 High St. Des Moines, Iowa
BOXOFFICE :: June 28, 1952 79

. . Woody
. . C.
. . Dode
Council Bluffs Strand
Theatre Building Sold
COUNCIL BLUFFS, IOWA— Siile of the
partnership property in the Strand Theatre
Building Co. to Abraham C. Smead for $123.-
121.25 in a partition action has been approved
here by District Judge R. Kent Martin. The
Strand Theatre Building Corp. leases the
property to the Strand Theatre Corp., operator
of the Strand. Operation of the theatre
will not be affected by the sale.
E. P. Juel, secretary of the Council Bluffs
Savings and Loan Association, who had been
named by the court as referee to carry out
the partition and malce the sale of the property,
reported it was made to Smead at a private
sale. The sale price was the appraised
value that was placed on the property, the
referee reported in court.
The real estate and Strand Theatre building,
including fixtures, chattels and equipment
contained in the building used in connection
with the theatre, was appraised at $116,190.
Equipment used in tlie theatre building was
appraised at $6,877.25. Fifty shares of common
and four shares of non-voting stock of
the Strand Theatre Corp. was appraised at
$54.
Minneapolis RKO Houses
Boost Popcorn Prices
MINNEAPOLIS — The two local RKO
houses, the Orpheum and Pan, have raised
prices on buttered popcorn from 20 to 25 cents
and now have a 15-cent box of non-buttered
corn, instead of only the one at a dime, as
formerly.
If the price boost doesn't encounter important
resistance, it is expected that other
theatres throughout the city will follow the
lead. Price signs state there are three butter
pourings on the 25-cent package.
Theatre Robbed of $532
MINNEAPOLIS—Tvvo bandits forced Harold
Olson, manager of the Nile, local independent
neighborhood theatre, to unlock the
safe, and after appropriating the $532 contents,
made theii- getaway. The holdup occurred
at 1:30 a. m. when Olson was departing
for home. The bandits met him as he
was leaving the theatre for home and forced
him to admit them. Olson's hands were
bound behind him W'ith adhesive tape which
he managed to loosen and call the police.
MAC Sells Site
MINNEAPOLIS—Property acquired in the
Minneapolis-St, Paul midway section several
years ago as the site for a new theatre has
been sold by the Minnesota Amusement Co.
to a group which will use it for a commercial
building. "The property was sold for the reason
that we have permanently abandoned
plans to build a new theatre in that section
and therefore had no further use for it,"
explained Harry B. French, MAC president.
Keep Theatre in Town
NOONAN, N. D.—The Memorial Theatre
went under the management of Emmett
Gausvik in June. The business was recently
purchased by the businessmen of Noonan
when it was made necessary to keep the theatre
going in the city and keep the entertainment
trade at home.
OMAHA
.
r'larence Blubaiigli. UA salesman, reported
his wife lias been released from Immanuel
hospital after an operation and is coming
Jack Andrews, Paramount
along fine . . .
salesman, returned from Red Bordman's fishing
camp at Lac La Ronga in Canada with
angling stories that had his fellow workers'
tongues hanging out W. Coryell, exhibitor
at the Rock, Bassett. Neb., still is in
St. Joseph hospital in Omaha and eager to
see or hear from Filmrow friends.
Office manager Alice Neal, WB. returned
from vacation and celebrated the occasion
by getting to work more than an hour early
. . . F. A. yan Husan is giving his show
windows at the Western Theatre Supply a
going-over, from floor sanding to ceiling
paint . Simek, delayed in the opening
of his Neu Theatre at Ashland, hopes to
have it ready this summer . Kosiut,
MGM cashier, competed with the Union Pacific
Sports club tennis team at Des Moines
in an intercity match. The Omahans lost.
Regina Molseed, 20th-Fox office manager,
is .spending her vacation at home . . . Rich
Wilson, MGM salesman, has a new Plymouth
all primed for his vacation starting July 6. He
and his wife—and Rich's boat and outboard
motor—are going to Smoky Point on Leach
Lake in northern Minnesota . . . The field
economic mobilization course for Nebraska
was held at the Stuart Theatre in Lincoln
sponsored by the industrial college of the
armed forces.
The 20th-Fox exchange has completed installation
of a new Kidde rewinder and
splicer machine and the girls were instructed
on its use last week . . . Columbia Manager
Joe Jacobs, who flew to Des Moines to confer
with assistant sales chief Rube Jackter
of New York and midwest District Manager
Ben Marcus of Kansas City, said "Affair in
Trinidad" and other product were discussed
with buyers of the ai-ea. Jacobs followed up
with a visit to accounts in northern Iowa
and South Dakota.
C. W. Lathrop, owner of Neola and Shelby,
Iowa, theatres, watched his daughter Linda,
5, arrange a table with a chair on either side
and spread out a big book on the table. He
asked what she was doing and she explained,
"I'm playing Regina" (Regina Molseed, 20th-
Fox office manager-booker) . . . Columbia
still was on top of the pile in its division in
the Ai'ound-the-World sales drive in the
last week and exchange boss Jacobs lauded
the staff and exhibitors for their cooperation.
Iowa exhibitors were out in force last week
on Filmrow. Included were Mr. and Mrs. Jim
Ti-avis, Milford; A. J. Anderson, Sloan; Carl
Harriman, Alton; Ai'nold Johnson, Onawa;
Ralph Martin, Moorehead; Howard Brokings,
Oakland; Oky Goodman, Villisca, and Martin
Weiner, Sioux City. Nebraskans visiting were
Kenneth Cooley, Callaway; D. T. Campbell,
Central City; Ollie Schneider, Osceola and
Shelby; John Green, Sargent, now doing his
own booking, and Arnold Meierdirks, Pender.
Remodel Lake View Theatre
LAKE VIEW, IOWA—Remodeling of the
Lake Theatre lobby has been started by C. P.
MeConneU, operator and owner.
Talk About Scottsbluff
Drive-In But No Action
SCOTTSBLUFF, NEB.—Fear of property
owners in the vicinity south of St. Mary hospital
were quieted when Henry Gritzfield said
he has not closed a deal for sale of his land
for a drive-in theatre. Complaints to the
Scottsbluff Chamber of Commerce were that
an option had been taken on land owned by
Gritzfeld in the vicinity for that purpose.
Gritzfeld admitted that, although the transaction
had not taken place, he had discussed
a theatre project with William Ostenberg,
Scottsbluff theatre owner, in May. The land
in question is not a part of the city and it
would have only limited zoning powers, according
to officials.
Tri-States Conference
Conducted at Omaha
OMAHA—William Miskell, Tii-States district
manager, called a meeting of managers
in the ai'ea Wednesday (25) to prepare for
tlie new theatre drive starting July 4. Here
for the meeting were Jimmy Pickett, Hastings;
Marvin Graybeal, Sioux City; Harold
Lyon. Kansas City, and Loren Landkamer,
Fairbury. in addition to Don Allen of the ad
department at Des Moines.
The managers got a break from the weather
man when the Robinson-Maxim fight was
rained out Monday and Tri-State's Orpheum
made its television debut with the bout
Wednesday when the visitors were in town.
Checks Speaker Thefts
OMAHA—Sol
Franks and Ward Pennington,
Beatrice drive-in operators who were
plagued by a series of speaker thefts, said
their campaign is apparently bearing fruit
with no recent losses. Pennington read a
clipping from BOXOFFICE dealing with similar
thefts over the loudspeaker system. He
also enlisted the aid of police in checking
against losses and watching for thefts.
Former lowan Wins Prize
CEDAR RAPIDS, IOWA—Robert Downing.
New York theatrical stage manager and
former resident of Cedar Rapids, is the
author of a $2,000 prize-winning play presented
recently on the "Dr. Christian" radio
series. His play was titled "Old Hundred"
and starred Luis Van Rooten.
Newell Is Temporarily Closed
NEWELL, IOWA—Don McCrea, manager
of the Newell Theatre closed the house during
the week of May 26 to June 4. McCrea
explained that a traveling tent show in
Newell during the week would, he felt, have
damaging effects on his receipts at the theatre
if he'd have kept open.
Presents Photograph to City
MARSHALLTOWN. IOWA — Neal Houtz,
manager of Consolidated Theatres here, has
presented to the city a photograph of Marshalltown
that measures six feet long by 40
inches high. Mayor John Mowry received the
airview in behalf of the city and said it will
hang on the wall of the city hall.
During the 1950-51 film season 56 Egyptian
films were produced, 52 of which were feature
films.
80 BOXOFFICE :: June 28. 1952

i
Sues County Trustees
For Drive-In License
CHARLES CITY. IOWA—Central Theatre
Corp., owner of the Cliarles and Gem theatres
here, has filed a petition in district
court asking for a writ of mandamus to compel
the St. Charles township board of trustees
to issue it a license to operate the proposed
Charles City Drive-In, now under construction
south of town on Highway 218.
The petition names Ray Fluhrer. Charles
Robert and F. L. Klinetop, the trustees. The
corporation claims the trustees gave no reason
for not issuing it a license June 5, and
that its failure to do so was an abuse of discretion
resulting in an arbitrary, unreasonable,
unfair, discriminatory and injurious
act.
Central States says that on May 31 the
board issued an operator's license to certain
individuals (Ol.son, Bramblett and Olson) to
operate a drive-in theatre about one and
one-half miles west of Charles City on Highway
14. The corporation on June 3 anannounced
its decision to build a drive-in to
cost about $50,000.
Five MEE Drive-ins Start
Admitting Kids Free
MINNEAPOLIS—For the first time the
five Minnesota Entertainment Enterprises
drive-ins, owned by a group of prominent
Minneapolis and St. Paul independent exhibitors,
are admitting children under 12 free
when accompanied by parents. This has been
a general policy with ozoners outside of the
Twin cities, but the MEE had been holding
off because of the fear that business at members'
conventional theatres would be hurt by
such a concession.
The MEE ozoners also are twin billing
regularly in most of the drive-ins for the first
time.
Students Admit Speaker Theft
CEDAR FALLS, IOWA—Four Ti-aer high
school athletes, juveniles who attended the
Class B district track meet here Saturday,
admitted in court that they had taken a
speaker from the Hillcrest Drive-In. They
were fined $25 each and costs. However, $15
each was remitted for good behavior on the
plea of their superintendents and coach. They
were trailed by C. A. Clark, proprietor, and
Jack Folsom, employe. Although a search
of the car failed to locate the speaker, it
was found about 50 feet away in a ditch.
C. J. Kremer Rounds Out 34 Years
In Stanton, Neb., Rialto
STANTON, NEB.—Thirty-four years ngo C,
J. Kremer, a young Stanton Insurance nKent,
noticed a sign on the front door of the Empress
Theatre. "This Show for Sale Cheap!"
Kremer In 1914 had operated a twlce-aweek
film house at Ohlowa, Neb., his only
previous theatre experience. Nonelhele.ss, he
liked the possibilities of what he saw. and
bought the E:mpre.ss.
That launched n career which last week
took him into his 35th consecutive year. He's
one of the oldest exhibitors, from a standpoint
of years In the business. In the state.
In keeping with the occasion, the Stanton
exhibitor, a civic leader and backer of all
worthwhile community projects, threw open
his doors two days (June 16, 17). Nobody
was permitted to buy a ticket to .see hLs shows.
The Empress was no prize under any
standards when he took over. When the
building was erected in 1912 there was some
doubt whether the "flickers" were here to
stay. The sloped floor was a temporary Job.
There was virtually no lobby. The "projection
room" was a misnomer and the seats
uncomfortable.
But young Kremer had ideas and vision.
He closed for two weeks and whipped the
place into fairly reasonable shape, although
he shudders today to think what he offered
his first patrons.
He changed the name to the Rialto and
opened June 15, 1918, with a Douglas Fairbanks
thriller, "Flirting With Fate." He drew
customers but they emerged sweat-soaked as
the temperature hovered around 100 degrees.
That night taught Kremer a lot about the
theatre business—he knew it would be necessary
to do a lot of improving to keep his
customers. But up to that time he had been
wavering. A graduate engineer, he decided
to drop insurance entirely and go whole
hog into the theatre.
He has made constant improvements. He
got an air blower early, changed to an "air
wa.sher" as soon as they came into use and
followed that with modern air conditioning.
Opera -type cushioned seats came quickly. He
has junked projection equipment and installed
new machines four times. Since the
advent of talkies he has had five new sets
of sound equipment.
Though it's small—250 crowd into it—the
Theatre
C. J. Kremer. Stanton, Neb., exhibitor
34 years, celebrated tlie start of his 35th
year witli a two-day celebration featurinK
free movies. He is .seen here opening
a irale on one of his new projection machines.
Rialto takes a back seat to none In excellence
of picture and sound reproduction. Nor does
it lag in the quality and timeliness of features
despite the constant struggle with big
theatre competition.
The biggest problem. Kremer says, is to keep
a finger on the pulse of the people. He has
to know what they want to see. The accompanying
worry is how to get the film and
play it in a money-malcing manner in the
face of rising costs and increased competition.
He has refused to play films which have
players whase personal lives have had a reflection
on the theatre business, or films which
are not a credit to the indastry.
Otherwise he plays 'em and folks like 'em
and the community respects him—and is
solidly behind him as he starts his 35th year
in
the busine.ss.
Varsity Theatre Is Reopened
DUBUQUE, IOWA—The Varsity Theatre,
which has been closed for redecorating since
a fire April 23, has reopened. The theatre has
been completely remodeled, repainted and the
latest type screen installed. The fire, which
caused damage estimated at several thousand
dollars, broke out in the theatre about two
hours after it had closed for the night. It was
believed to have started from wire defects in
or near the clock.
Ollie Schneider Reopening Soon
SHELBY, NEB.—Ollie Schneider, Osceola
exhibitor who bought the theatre at Shelby
from Mrs. Anton Polonka, set July 2 as a
tentative opening date. Schneider has remodeled
the house, damaged by fire, and Is
adding much new equipment and renamed it
the Gem.
Change Show Schedules
NEWELL, IOWA—A new schedule of showings
has gone into effect at the Newell Theatre,
according to an announcement by Don
McCrea. Rumiing days will be Saturday,
Sunday and Monday and Wednesday, Thursday
and Friday. There will be two changes
per week.
Jack Kennedy Sells Iowa House
DES MOINES—Jack Kennedy has sold the
Iowa Theatre at Winterset to Eben Hayes.
Hayes is former operator of the Majestic at
Memphis, Mo. He has been out of the theatre
business for the last three years. With his
sale of the Iowa, Kennedy has reduced his
theatre holdings to the Rialto at Adel.
David Rose will compase and conduct the
score for Metro's "Holiday for Sinners."
To Show Films on Sundays
BAXTER, IOWA—J. A. Benshoof of Des
Moines, who has been showing pictures in
Baxter on Saturday nights, has announced
the shows will be held on Sundays from now
on.
Clinton Airer Is 4 Years Old
CLINTON. IOWA—Clintons drive-ln on
Highway 136 celebrated its fourth birthday In
a three-day festival recently. On two days an
all-cartoon show was pre.sented. Special features
such as free gifts, free acUs, musical entertainment
and rides were held.
New Operators at Wallace
WALLACE. NEB. — EdKar Schwcnk and
Walter Crook are now operating the LeRoy
Theatre. It will be open four nights a week.
BOXOFFICE June 28, 1952 81

Thor Hauschild, Usher in Davenport
As Boy, Now Runs Big Toledo House
hrom Mideast Edition
TOLEDO—Thor Hauschild, newest addition
to the circle of local theatre managers, has
been in theatre business
all his life and Is
not in the least pessimistic
about the fMture
of motion pictures.
Now manager of the
3,400-seat Paramount,
largest house in Toledo,
Hau.schild said:
"Tlie .spirit of showmanship
has to be revived
and .should percolate
through every
person in the theatre
Thor Hauschild from the janitor up—
so that their enthusia.sm for the industry becomes
contagious. Everybody connected with
show business should get out and sell the
business."
In line with this belief, Hauschild keeps
copies of BOXOFFICE and other film papers
in the employes' dre.ssing rooms, and suggests
that rather than read a comic book
or a magazine, personnel spend some time
daily learning about the state of the industry.
"This gives the employe an awareness of
the importance of the entertainment business
in our economic life and a feeling of 'belonging'
to that world," he said.
AGGRESSIVE CAMPAIGNS NEEDED
"When television burst into bloom, it caught
most exhibitors flatfooted, counting the
money coming in. They had fallen out of
the habit of going after business," Hauschild
said. "That oldtime enthusiasm has to be
reborn from the manager down and, though
it has been said before, I firmly believe there
is nothing wrong with the theatre business
that good films and aggressive campaigns
won't cure."
Hauschild said managers would have to
sharpen their campaigns to meet the competition
of other forms of entertainment if the
industry is to progress. One way is to keep
theatres attractive and comfortable, since
television forces the theatre to compete with
the pleasures of staying at home. "The seats
in a theatre .should be just as enticing as
those in the living room," he declared.
"The theatre should be kept neat and attractive,
with the atmosphere as comfortable
as good heating, ventilating and air conditioning
can make it, and everything should be
done to make the patron feel welcome."
STARTED IN DA\TNPORT
Hauschild got his first job while going to
grade .school in Davenport, Iowa. He was
only 12 years old, and the duties were to
change the one-sheets at a neighborhood theatre
and to serve as porter in the evenings
in tile men's room. The pay was free admission
to the show and since the theatre
changed its attraction every day, this did
not seem like a bad deal to young Thor. He
recalled that those were the days when the
exhibitor didn't know what he was going to
show until he opened the can of film, which
also contained the posters.
Wliile going to high school, he got his first
paying job, as an extra usher in the Grand
Opera House in Davenport. For this he got
25 cents an hour and saw the performances
of the stock company from his balcony post.
He could thank his brother Clayton for the
job. Clayton Hauschild, now living in Texas,
was also in the theatre business, with Paramount-Richards
in Gulfport, Miss.
The next job Thor Hauschild had was in
the Capitol, an RKO house in Davenport,
working up to relief doorman in the two
years he was there. He then crossed the
street to the Columbia, operated by A. H.
Blank Corp., as service director on the main
floor. This was just when sound films were
being introduced and the Capitol was the
first theatre in Davenport to offer .sound
films.
MANAGED DAVENPORT GARDEN
After he was graduated from high school,
he was named manager of the 435-seat Garden
Theatre in Davenport, becoming the
youngest manager not only in Davenport but
in the entire Publix organization. (The Blank
circuit had become part of Publix by this
time.)
He became assistant manager of the Colfax
in South Bend, Ind., where his lifelong
friend, the late H. L. "Shake" Davidson, was
manager. When Davidson became a district
manager for Publix, Hauschild was transferred
to manage the newly opened Paramount
in Steubenville.
At the Paramount, one of the employes
who worked as secretary and part-time cashier
was a girl named Marian Winters. When
Davidson introduced her to the new manager,
a spark of antagonism was kindled.
After Hauschild was there three months, he
decided to fire her: he just couldn't get along
with her! But about a year later he encountered
Miss Winters again, and his response
was entirely different. He courted her for
three months, and she became Mrs. Hauschild.
After their honeymoon in Detroit, he
went to the Paramount in Marion, Ind., as
manager.
WENT BACK TO FARM
It was while they were there that the bank
holiday was called and in its wake two theatres
closed, including the Paramount. The
newlyweds, jobless, went back to the farm at
Wintersville, near Steubenville. They printed
and edited a weekly giveaway tabloid for
theatregoers of Steubenville, called the
Weekly Screen News. This was financed by
theatre and store ads, with all editorial matter
about the theatre industry. All the work
of getting the ads, writing the copy and preparing
the makeup was done on the farm,
with Mrs, Hauschild at the typewriter.
Finally the clouds lifted and just to get
back in the theatre business, Hauschild took
a job as backstage doorman in Akron at $18
a week. He was at the Palace, then operated
by Monarch Theatres, New York, for two
years, going from doorman to treasurer, to
assistant manager, to director of publicity,
advertising and public relations.
From there he returned to the Paramount
in Marion, Ind., which was by that time
part of the Balaban & Katz operation. After
six years in Marion managing the Paramount,
he entered the advertising business,
and moved to Columbus.
He later joined Murphy and Jackson, which
had a seven-house circuit in Columbus. He
became manager of the Olentangy and the
Alhambra and later was promoted to manager
of the Uptown and advertising and promotion
manager for all seven houses.
He joined the Schine Theatre Corp.,
Gloversville, N. Y., serving for six months as
manager of the Strand, Amsterdam, N. Y.,
then transferring to the Arcade and the
State in Cambridge, Md., and staying there
for almost four years. From the eastern shore
he went to the Piqua in Piqua, Ohio, where he
served as manager for four years until joining
the Carl Schwyn circuit, which operates
the Paramount and State in Toledo, the
Maumee in suburban Maumee and several
other houses and drive-ins in northwestern
Ohio.
Hauschild is an accomplished magician and
finds this comes in handy for special kid
shows where he is billed simply as "Thor."
He is a member of the International Brotherhood
of Magicians and Dayton Magic club
Ring 5, and has performed for numerous
church, hospital and children's home groups
in the Miami valley area.
Another hobby is woodworking, which dovetails
nicely with his love of magic, since he
builds all his own magic equipment himself.
He has also transformed pairs of bronze sheep
bells into dinner bells which harmoniously
chime in some two-dozen homes of friends
throughout the country.
HAS FLAIR FOR ART WORK
Hauschild has a flair for art work and prepares
all the art work for the newspaper
ads, designing the borders, doing the printing
and laying out the copy. His ability
has made the ads for the State, Paramount
and Maumee outstanding on the theatre page
of the Toledo Blade. He is a devotee of golf
and deep-sea fishing. He has a permanent
tan, and never wears a hat—winter or summer.
His many years in the theatre business
have not dimmed his enthusiasm, but he
says if he were a circuit owner, he would
make a consistent effort to attract young
blood to the industry.
"Many times I have seen a district manager
give too much responsibility to a young
man before he was ready for it, thus spoiling
a career before it could really be started,"
Hauschild said. "The problems would be too
much for him and he would quit."
Hauschild thinks that employes who have
a feeling for the theatre and an awareness
of exploitation values should be encouraged
into activities which will develop this ability.
"Too many circuits are not hiring theatremen
these days, but rather, somebody who
can carry out orders from headquarters," he
declared. "A secretary or bookkeeper performs
necessary duties, but a theatre manager
should be permitted freedom from detail
so he can go out and get business and
make people aware of the theatre.
"We have to go back to the fundamental
principle of showmanship, and we also have
to train new blood to carry on the industry.
Given a consistently good product from the
studios, and capable personnel to promote
this product, the theatre business should go
on to new heights of prosperity," Hauschild
predicted.
The Mowrys Buy Theatre
RIVER FALLS, WIS.—Miner Amusement
Co. of Rice Lake sold the Falls Theatre here
to Mr. and Mrs. John and Agnes Mowry of
Minneapolis, effective June 1.
32 BOXOFFICE June 28, 1952

He
Firemen's Ass'n Lists
Four S. D. Exhibitors
YANKTON, S. D.— The list of exliibilors
on the roster of members attending the State
Volunteer Firemen's Ass'n fire school indicates
that theatremen also are highly civic
minded. Among the representatives were
these showmen: Merle Burns of Menno, AI
Vero of Parkston. EMdie Petrick of Avon and
Eddie Metzger of Tyndall. Metzger is in his
40th year on the fire department and has
served 30 years as chief.
Cecil Noecker, Bob Miller
Settling in Northwest
SLEEPY EYE, MINN.—Cecil Loecker and
his son-in-law, Robert Miller, who have been
operating a drive-in at Muskogee, Okla., have
sold their business there and will purchase an
indoor house in 'Wisconsin or Minnesota, they
said.
Noecker formerly operated the Pix Theatre
here.
J. O. Siegel Buys Theatre
CEDAR RAPIDS, IOWA—J. D. Siegel of
Cedar Rapids has reacquired the Town Theatre
from the K&L Co. of Des Moines. The
house now will be operated strictly as a family
theatre, specializing in western films. Children
under 12 will be admitted free, when accompanied
by their parents, each day except
Saturday and Sunday, Siegel said.
H. O. Beck Buys Blackstone
NEW ROCKFORD, N. D.—H. O. Beck, former
owner of the Coast-to-Coast Store in
Fargo, has purchased the Blackstone Theatre
here from Carl Linberg and took over the
operation earlier in June. Beck went to Fargo
in 1950 and bought the store, selling out last
October. This will be his entry into show business.
Melrose Theatre Sold
MELROSE, WIS.—The Rose Theatre has
been sold by Mr. and Mrs. Rucker to Floyd
Hodds of Wisconsin Rapids. The sale includes
the Rose cafe. Hodd formerly owned a theatre
in Abbottsford, Wis. The Rose was
opened by Rucker six years ago. Rucker will
continue his theatre decorating business.
New Marshallto'wm Manager
MARSHALLTOWN, IOWA—Marvin LleweUyn
of Nebraska City, Neb., has been named
manager of the Strand by Neal Houtz, manager
of Consolidated Theatres here. Llewellyn
has had 11 years experience in theatre work
in Kansas, Missouri, California and Nebraska.
In 1941, he worked with Houtz at
the Mainstreet in Kansas City.
Admission Taxes Decline
MINNEAPOLIS — Reflecting the sinking
boxoffice, Minnesota federal admission taxes
for May declined $16,000 from the corresponding
1951 month. They totaled $371,000, compared
to $387,000 for May 1951. The taxes
are mainly derived from film theatres.
Lake'ville Theatre for Sale
LAKE'VILLE. MINN.—This town's only
theatre, the State, has been permanently
closed by its owner and offered for sale.
'Sell It While It's Hot; Offered
As Secret of Butter Corn Sales
From Southwest Edition
DALLAS—Tlie third regional meeting of
the National A.ss'n of Popcorn Manufacturers
held in the Adolphus hotel here. con.sldered
various theatre promotion problems in connection
with conce.s.^lon operations.
Di.scusslons Included talks upon the development
of hybrid corns, merchandising
Ideas at the concession stand, drive-in concession
operations, maximum returns from
candy stands, the 1951 corn crop acreage,
yields and available supply and the 1952
corn crop forecast.
The committee responsible for the program,
headed by Charles E. Darden, included Ralph
W. Thorniley, A. J. Schmitt, J. E. Davis, Glen
A. Beard, Dan Lawson, Stormy Meadows, Bob
Warner, Fred Han.sen and D. Leon Peavy.
Dale Grissom, agronomist in charge of popcorn
research at the Texas Research Foundation,
Renner, spoke on "Hybrid Popcorn; Its
Development and Relationship to Texas Agriculture,"
and dealt with the problems of the
farmer, the part played by the processor and
the importance of an improved poppingvolume
corn for the distributor.
L. M. Rice, local attorney and member
of the Variety Club board of directors, discussed
"The Distributor's Place in the Concession
Field" and told of the many ways
popcorn distributors could be of invaluable
aid to the retailer.
Kendall Way, merchandising manager for
Interstate ciixuit, described his circuit's luck
with hot buttered popcorn, which has gained
customer acceptance in practically every theatre
where it is being sold.
To successfully sell butter corn, he said, the
popcorn should be as hot as possible. If the
corn is hot and the butter applied when
the sale is made, people do not mind paying
an extra dime for it.
"Just how much more additional profit can
be obtained by .selling butler corn depends
almost entirely on the uggres-slveneti*. salesmuiLshlp
and enthusiasm of the person .selling
"
the product urged the theatremen to
have their conce.sslons girls use only the word
"buttered?" when patrons a»lc for popcorn at
the conce.ssloas stand. He said the use of the
one word at thcalre.s In hl« circuit had
brought splendid resulUs.
Joe S. Caffo, merchandlalng manager for
Theatre EnterprLses, said that cleanllne.s.s In
personnel and area are of first importance
In theatre concession operations. He described
the TEI plan for standardization of
conce.sslons Items and explained that managers
are urged to take Into cortslderatlon
what they can add In the way of Items without
increasing their overhead.
Abner Horn, concession manager, Southern
Amusement Co., Lake Charles. La., spoke on
•Getting Maximum Returns from Concessions
Operations." He .said that candy should
be displayed in its unit of .selling with dollies
and other items to make the display as attractive
as possible.
F. A. Starr, president of the Jayhawk Popcorn
Co., spoke at some length on the problems
involved in dealing with the farmers
and anticipating certain production figures.
He told of problems of processing and storing.
Bill Smith, representing the processors,
was called upon to give a "1952 Popcorn
Crop Forecast."
He said that 90 per cent of the crop was
harvested within a 60-day period and added
that contracting is behind last year's levels.
"We have just enough first generation -seed
available to plant a normal crop," he said,
"but the catch is that much seed Ls in the
there Is a shortage
hands of the processors, .so
of first generation seed. Be certain of your
source of seed supply or test It thoroughly.
Be very cautious of the type of corn you
purchase."
Here's Something You've Been Looking For!
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Sandwich BAGS
Handsomely printed, split side or regulor.
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Cold or Hot cups. All popular sizes, styles.
Combination Cup and Sandwich Tray
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Super-size, per 1 .000 $22.50
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Write for samples and prices NOW
For the BEST in service ond mcrctiarxlisc, look to
POPPERS SUPPLY COMPANY
114 W ISttl St KOnsos Cit> Mo
BOXOFFICE :: June 28, 1952
83

. . Charlie
. . Mary
.
Huge Shopping Center MINNEAPOLIS Twin Cities Terrace
To Twin Cities Suburbs
MINNEAPOLIS—Plaiis for an elaborate
theatre are included in a $10,000,000 shopping
center for suburban Edina. Dayton's, leading
department store here, disclosed the project
is scheduled for completion by 1955. Dayton's
also disclosed several other centers are projected
to ring the city and relieve Loop traffic
congestion.
Jake Musich Remodeling
Theatre in Blackduck
BLACKDUCK. MINN. — Work has been
started on remodeling and modernizing the
theatre here, according to Owner Jake Musich.
He said shows would be as usual each
evening unless he had to advertise otherwise.
Concrete foundations have been put in and
work started on laying the brick front along
modernistic lines. Modern restrooms will be
installed, a bawlroom, spacious lobby and
more convenient lx)xoffice and concession.
Musich said he would change the name of
the house when the decoration program is
completed and has already advanced his admissions
to keep pace with rising costs.
Drive-In Decision Delayed
MADISON. WIS.—Leon F. Kulik. manager
of the Eastland Theatre, and O. C. Harris,
owner of a salvage yai-d on Highways 12 and
18, have asked a county permit to build a
drive-in. At a meeting of the Dane county
zoning committee there was so much di.scord
Chairman Ed-
that no decision was reached.
wai-d M. LjTich recommended disapproval due
to alleged traffic hazards at that point, but
two other memt>ers of the board were in
favor of granting the permission. The owner
of a tavern near the site said she favored
the theatre site as it would mean getting
rid of the junk yard. Other residents claimed
the theatre would mean higher taxes for the
area.
Glenn Collon to Manage Strand
CRESTON. IOWA—Glemi E. Colton of
Holton, Kas., has joined Commonwealth Theatres
in Creston as manager for the Strand.
Colton has been in Topeka servijig in the
supply depot of the air force on a civilian
status. He recently completed two years
service in the air force as a volunteer. Prior
to that he was in theatre work in Holton.
Showman Active in Other Lines
LYONS, NEB.—Charlie Thoene, Lyons exhibitor,
doesn't confine his activity and interest
to his theatre. Charlie is catcher for the
Lyons baseball team—a job at which he has
had 15 years of experience. He also does sewer
contracting and recently completed a 16-block
job at
Crofton, Neb.
Marks 25 Years
CORNING. IOWA—The American Theatre
observed its 25th anniversary here last week
by offering three free shows, a matinee and
two evening performances.
Hans Conreld, character comedian, has been
inked for Warners' "Big Jim McClain."
TUTdM arranged an invitation screening of
"
•Ivanhoe at the Granada neighborhood
theaue at 8:30 p. m. July 2 Marilyn
. . .
Rogers, a model who is a member of the
"Lovely to Look At" cast, was here for three
days for interviews and modeling to plug the
MGM picture. Slie got plenty of newspaper
attention . . . Jerry Gruenberg has resigned
from the UA sales staff to take over the
management of thiee Milwaukee theatres.
He covered northern Minnesota and northern
Wisconsin.
S. D. Kane, North Central Allied general
counsel, was in Chicago for a conference with
Joe Stein of Sargoy & Stem, New York lawyers
who have been representing major distributors
in actions brought against exhibitors
charged with falsifying percentage picture
returns . . . MGM has invited suburban
and neighborhood theatres to negotiate for
Quo Vadis."
William Grouse made a deposition in his
antitrust conspiracy suit against major distributors
from whom he seeks more than
$1,000,000 damages, claiming that his Eveleth,
Minn., theatre suffered from clearance discrimination
through the favoring of affiliated
circuit houses in an adjoining town. S.
D. Kane is his attorney Seibel,
.
daughter of Ev Seibel. Minnesota Amusement
Co. advertising and publicity head, again is
playing leads with the Old Log summer
legitimate drama theatre and winning critics'
praises for her performances.
Rex Reason, star of Columbia's "Storm
Over Tibet." was here for personal appearances
at the RKO Pan . . . John Markle,
Columbia exploiteer, was here beating the
drum for the film .
Weiner, independent
distributor, returned from Canada
where he negotiated a number of deals . . .
Morning Tribune columnist Will Jones was
in Alaska on the U-I junket for "The World
in His Arms."
John Branton, Minnesota Amusement Co.
buyer, was vacationing in California . .
Independent distributor Donald Swartz made
a deal with Minnesota Amusement Co. to
show "Caesar and Cleopatra" in all of its key
houses . . . With only one of the 29 weeks
left to go. the local RKO branch was in sixth
place nationally, still outside the money, in
the Ned Depinet sales drive . . .
Condolences
to Paramount booker George Engleking whose
mother died at the age of 61.
Suzanne Shartin, whose mother is secretary
to Warner District Manager Art Anderson and
whose brother is Paramount's booking manager,
was married to Hai-vey Bass, a jeweler
. . . U-I has two pictures spotted for leading
MAC downtown first run theatres here.
"Scarlet Angel" opened at the State Thursday
and "Has Anybody Seen My Gal" is
spotted for Radio City July 11 . . . LoweU
Kaplan of the Bennie Berger staff is handling
bookings for the Robinson-Maxim fight pictures.
J. H. Andersons on Trip West
IDA GROVE, IOWA—Mr. and Mrs. J. H.
Anderson of the King Theatre here left Monday
(16) for a trip to the west coast. They
will visit the Pacific northwest and California,
Michigan, Ohio and Indiana before returning
home.
Enjoys Good Trade
MINNEAPOLIS—Excellent business is being
enjoyed by at least one outlying theatre,
the Terrace, a Volk Bros, circuit house and
one of the most beautiful in the U.S. During
the past few months, the Terrace, a little
more than a year old, has been continuously
holding over its offerings for a full week, although
it has a split-week policy.
Such pictures as "The African Queen,"
"With a Song in My Heart" and "Singin' in
the Rain" have brought fine crowds to the
Terrace which also recently did very well with
a reissue, "Caesar and Cleopatra."
"Judging by the Terrace experience, outstanding
pictures like the ones that we have
been showing in a beautiful, well-conducted
showhouse and efficiently sold, still are able
to attract substantial crowds," says Bill Volk.
"Just let Hollywood continue to give us the
ace product and we'll do the rest."
The Terrace has increased its newspaper
advertising lineage considerably. It serves
coffee and cookies free to patrons.
A group of other independent theatres with
a radio station tieup. offering special inducements
and added attractions, including stage
entertainment, games, contests and giveaways,
has improved its grosses, too. The theatres in
question take turns offering stage shows,
using the radio station's talent, once a week.
On such occasions, capacity business has been
the rule.
On one night a week the theatres admit a
woman free when accompanied by a paid
male customer and on another evening it's
vice versa. The theatres, in addition to having
the radio plugging, have increased their newspaper
advertising space.
Wrestling as an added attraction at the
Minnesota Amusement Co. Loring is a business
getter for that neighborhood house. Public
weddings have helped the boxoffice at two
other theatres.
Firms Underwrite Theatre
SCOTIA. NEB.—At the June meeting of
the Scotia Community club in the Scotia cafe,
the club agreed to pay $25 per week toward
the continued operation of the Loup Theatre
during the month. Most Scotia business firms
were contacted before the meeting to finance
the proposition.
L. G. Frownlelter Keeps Bonnie
BAGLEY, IOWA—L. J. Frownfelter will
continue to operate his Bonnie Theatre here,
because an auction of the theatre and his
residence in Bagley proved unsuccessful.
There were no reasonable bids for the properties,
Frownfelter said, although several
items of furniture were disposed of. Frownfelter
had put the theatre up for sale because
of his ill health.'
Loren Landkamer Married
FAIRBURY, NEB.—Loren Landkamer, of
the Bonham Theatre, was married this month
to Mary Larson of Meadow Grove in St.
Michael's church and went to the Ozarks on
his honeymoon. The bride was a school
teacher.
Edmond O'Brien will star as a marine combat
photographer in Walter Wanger's "Battle
Zone," a Monogram release.
84
BOXOFFICE June 28, 1952

TV of Big Title Bailie
On 3 Detroil Screens
DETROIT-Tickets lor tlie liobin.son-
Maxim fight presentation Wednesday night on
big-screen television were sold out on Friday,
five days in advance, at the 2,961 -seat
Palms-State Theatre, and the management
of United Detroit Theatres decided to pipe
the fight also to the 4,000-seat Michigan
Theatre, three blocks away.
Tickets were sold at $2.40 a head, with a
seat guai-anteed for every patron.
Technical difficulties in the way of gelting
the program for the Michigan, which
uses the DuMont television system, were appaaently
ironed out. An earlier decision not
to use the big house for the fight was made
when the Sid Caesar stage show was booked
for the week, but this show was canceled.
Sale of tickets at the 2,194-seat Eastown,
which also showed the fight, was also reported
very good but the Wisper & Wetsman
circuit office released no figures.
Water Crisis Threatens
Detroit Several Days
DETROIT—Local theatres were requested
last weekend to curtail their use of water
for cooling systems, as a result of a critical
The situation became critical a few days
earlier when the pumping system worked at
top capacity for 24 hours but pressure dropped
in many sections and the reserve capacity
vanished.
Rain over the weekend, however, eased the
situation, and the emei-gency was considered
past.
Rain Helps Theatres
DETROIT—The most encouraging report
generally in months was the general news
from upstate that business was good over
city shortage, for the first time in many years.
The request was issued by Laurence G. Lenhai'dt,
superintendent of the water board, to
all large users to curtail use. with especial
attention directed to air conditioning equipment.
the past weekend. Light rain on Saturday
and Sunday, with somewhat cooler temperatures,
was effective in sending people back
to the show. Result was evident in the
optimism reflected at the Butterfield circuit
headquai'ters. presenting the best measure
of statewide business.
Dixie Airer Site Sold
COVINGTON. KY.—Sale of a 36-acre tract
adjoining Lookout House and containing the
Dixie Outdoor Theatre for approximately
$150,000 has been consummated here. The
property, fronting 1.000 feet on the Dixie
highway, was sold by Mr. and Mrs James
Brink to Mr. and Mrs. C. D. Seller. Operators
of the drive-in have a 15-year lease on the
property on which the theatre is located.
Builds Near Northside Drive-In
YOUNGSTOWN—Newport Amusement Co..
which operates several drive-in theatres in
this area, is building a new kiddy playground
and drive-in restaurant near the Northside
Drive-In, which was scheduled to open July
3. The restaurant will be open throughout the
year.
Butterfield Asks Writ
Against Tax Election
Detroit— Ituttirfield Theatres luus fllrd
for an Injunction aeain.st the city of .Ann
Arbor, wlicrr the circuit owns all five tliratrrs,
to prevent un circtlon on .\uKUst
5 to iillow the city to place a tiix on aclmission.s.
The projMisal was vot

. . William
. . Quite
. . H.
. . Tom
.
.
CINCINNATI
•jwrrs. Rose E. Dodge, mother of Elstun A.
Dodge, well-known Cincinnati exhibitor,
died recently at age of 79. Mrs. Dodge and
her son operated the Elstun Theatre. Mount
Washington, and the Dodge in New Richmond
. . . Sam Haber. Republic salesman, was
a member of the Syrian Shrine band which
went to Masonic convention in Miami, Fla.,
during week of June 16 . . . Dave Litto. Columbus
salesman for RKO. underwent an
operation for a shoulder ailment at the Jewish
Lloyd Krause, city salesman
hospital . . . for RKO. and his wife Barbara, .secretaj-y
at UA. are vacationing in New York,
former home of Krause.
Mrs. Mitchell Blachschleger of Realart and
her mother. Mrs. Lee Goldberg, were in New
The Star in Delbarton.
York on a vacation . . .
W. Va., which had been closed, is to
be reopened in July by Harry Adams . . .
Meyer Adleman, president of States Film
Service, motored here from the east with
his wife, calling at exchanges in Cleveland,
Cincinnati and Indianapolis. Tlie Adlemans
were accompanied by Mr. and Mrs. Bud
Wessel.
.
. . .
Ray Hautz of Milford, Ohio, is making an
extended trip to California and other western
states . . . Tillie Bannister, former secretary
to Selig J. Seligman of Northio Theatres.
has resigned and ha.s been replaced by Florence
Jones Dodd. manager of
the Paramount Theatre in Hamilton, has
purchased a new home Jack Finberg,
UA manager, and his wife, have left on a
vacation in Miami.
Don Edwards, manager of the State in
Bellevue for Northio Theatres, became father
of a baby daughter, his second . a
large Cincinnati contingent attended the picnic
given by the Dayton Variety Club on
Wednesday (ISi. at Idleweiss Grove, including
branch managers S. C. Jacques. RKO;
Phil Fox. Columbia; Milton Gurrian, Monogram,
and Jim Abrose of Warners, and Vance
Schwartz. William Onie. William Borack,
Rube Shor and Ross Williams. Also seen at
the picnic were Bill Settos of Springfield,
and Vernon Berg, Yellow Springs. William
Clegg is chief barker of the Dayton Tent.
. . Rosemary
Ross Williams' (city UA salesman) twin
sons Tommy and Timmy will spend the summer
at a camp in Sabina. Ohio .
Schreiber. daughter of Frank Schrei-
ber. U-I city salesman, was married on Sat-
'mk
SIOHCO.
CRAFTSMANSHIP AND ENCINCERINC
„o«

. . Kitty
. . Ann
Sizzling Cincinnati
Gives 'Pat, Mike' 115
CINCIN \TI— First mii grosses contiiuie to
indicate the summer lull. Extreme heat set
in with temperatures soarinR into the 90s.
Last week's winners were "Pat and Mike" at
115 per cent and "Kangaroo!" at 110. "Clash
by Night" held up well.
The previous week's figures, which were not
available for the June 21 issue, were: "Clash
by Night" (RKO), 105; "About Pace" (WBi,
100; "Valley of the Eagles" (LP), 95, and the
Lyric's four reissues, 90 per cent.
(Average Is 100)
Albee Pat ond Mike (MGM) 1)5
Capitol Denver & Rio Grande (Paro) ....!!!! ! 75
Grand The Girl in White (MGM); Glary Alley
(MGM) ....100
Keith's Kangaroo! (20th-Fox)
j 10
Lyric— Clash by Night (RKO), 2nd wk 95
Palace California Conquest (Col) 100
"Bitter Rice,' "Pat and Mike'
Beat Cleveland Heat
CLEVELANB — Record heat, with the
thermometer registering in the high 9as,
knocked theatre grosses for a loop. Downtown,
only "Pat and Mike" and "Bitter Rice"
(With English dialog) ro.se to above average
grosses. "Pat and Mike" hit a happy 105 per
cent at the State and "Bitter Rice" went to
110, t)est take in the past four weeks at the
Lower Mali. Three pictures scored par. They
were "Denver & Rio Grande," "California
Conquest" and the third week of "Skirts
Ahoy!" on a moveover. Subsequent run business
was genei-ally pretty low.
Allen Carson City (WB) 95
Hippodrome California Conquest (Col) 100
Lower Mall Bitter Rice (Lux) j 10
Otiio Skirts Ahoy! (MGM), 3rd d. t. wk 1 00
Palace Rancho Notorious (RKO) 80
State Pat and Mike (MGM) 105
Stillman Denver & Rio Grande (Para) 100
Tower Midnight Alley (20th-Fox), The Dark
Corner (20th-Fox), reissues 75
Detroit Grosses Reach
Bottom at Summer Level
DETROIT—Business continued at a low
summer level, in line with recent weeks'
grosses, indicating that bottom has probably
been reached. "Walk East on Beacon" was
best at 100.
Adorns Outcast of the Islands (UA) 75
Fox—The Fighter (UA); Red Planet Mars (UA). ... 80
Madison To Have and Hove Not (WB); High
Sierra (WB), reissues 85
Michigan Walk East on BeaconI (Col); Brove
Worrier (Col) 1 00
Palms-Stote Carson City (WB); Here Come the
Morines (Mono) 95
United Artists The Girl in White (MGM); Tolk
About a Stranger (MGM) 80
'Queen' Record on Anniversary
DETROIT—Ormond Degelbeck, operating
the Burnside Drive-In at Burnside, Mich.,
reported all records broken for his armiversary
show featuring "The African Queen."
The booking was scheduled for the special
show through Clark Theatre Service for four
days.
=EXPERT=
Upholstering. Repairing.
Rearranging & Installing.
THEATRE SEATS
Over 25 yoi'^ experience
Immediate service anywhere
DONOHUE SEATING SERVICE
807 North Wilson Hoyal Oak. Mich.
Phone Lincoln 5S720
COLUMBUS
John rearl Schni-ldiT. 48, loniier Coliiiiibu.s
resident, sulfcnd fatul injuries In a fall from
the tower of the Starlight Drive-Iii ut PurkersbiUK.
W. Va. He was co-owner of the drivein
and al.so of the Mur Outdoor Tlieatre at
Parkersburg. He was repairing the screen ut
. . .
the time of the accident. Survivors are his
wife Lilly, three sisters and one brother
Lee Hofhelmer and Al Sugarman, co-owners
of the new North Hi Drive-In, two and onehalf
miles north of suburban Worthlngton.
staged a gala formal opening of the outdoor
theatre last week. The drive-in has RCA
equipment, new Brite-Arc projection, scientifically
designed sight lines, a 50-foot "moonlight
pole" for parking, a large concession
stand and fully equipped playground for children.
"Singin' in the Rain" wa,s the inaugural
attraction.
J. Real Neth, who ha-s been ill for some
months, has recovered sufficiently to spend a
few hours at his desk . Starr, former
theatre editor of the Columbus Citizen, was
in town last week visiting her sister, Minnie
Schottenstein. Ann is the wife of. Dr. Edore
Meyer of Morristown, N. J.
... An extensive
TV ad campaign was credited with the large
juvenile crowds which gave the RKO Grand
an extra-capacity week with "King Kong"
. . . Al Haft, local sports promoter, refused to
confirm or deny the report that he will stage
television wrestling and hoxing .shows in a
new 4,000-capacity amphitheatre being
erected near Reynoldsburg. Square dancing
and other events are expected to be held
in the new structure.
. . .
The Miles auto theatres—East Main, Scioto
Drive and West Broad—staged spook shows
Ten local neighborhoods participated in
Dairy month during June. Free matinee shows
were to be staged June 28 at the theatres
Boulevard, Clinton, Cameo, Cleve, Parsons,
Livingston, Westmount, Avondale, Garden
and Eastern Sully, Adrian model
.
who appears in MGM's "Lovely to Look At."
was in town for television, radio and press
interviews.
Two Former Cincinnati
Theatre Sites Sold
CINCINNATI—Sale of the former Glenway
Theatre building in Price Hill to Jacob
Newman, real estate investor, was completed
this month. Tlie two-story brick structure
was sold by Herbert Danner for $50,000. It
contains several stores.
The former Heuck's Opera House property
at 1211-19 Vine St. also changed hands this
week. It was brought by the Regal Realty
Co. from the Jones estate for about $100,000.
Cinema Club Elects Officers
CLEVELAND—Mrs. Marjorie Lawrence was
re-elected to serve a second term as president
of the Cleveland Cinema club, now beginning
its 35th year of community service in the
field of motion picture evaluation. Other officers
elected were: first vice-president, Mrs.
A. C. Gilchrist; second vice-president, Mrs.
Pred G. Jackson; corresponding .secretary.
Mrs. C. W. Scott; recording secretary. Mrs.
E. P. Swisher, and treasurer. Mrs. John Heist.
June 11 is the installation date.
New Ford Company Film
Unveiled at Detroit
Is
iJKTKorr A 111 V, ;;.,-iiiiii,,ii- (lixumeiilary
Illm. "Tomorrow Meets Today," produced by
MPO Productloas of New York for Ford
Motor Co.. wu.s premiered at u luncheon Tue.sday
1 19) al the Sheraton-Cudlllac hotel for
civic, industrial. pre.s.s and radio leaders, with
Ford vice-president I A Duffy, head of purcha.slnK.
as the speaker.
The picture, produced In color. l.s the 29th
currently available from the Ford organization,
and has been produced In full color.
Subject Is the steps In the development of a
new car model, going Into the engineering
and research laboratories, car .styling planji.
test track operallon.s and advance planning
in con-slderable detail.
An elaborate series of premieres In 42 different
cities, for an estimated 6.350 civic and
governmental leaders. Is planned during the
coming few weeks, with all Ford employes In
this county and abroad to be given an opportunity
to view It as well.
The 29 Ford fllm.s now In dl.stribution will
play to an audience In exce.ss of 50 million
this year, according to a Ford spokesman's
estimate, topping the high of 47 million set
last year. Some 5,000 prints are kept In stock
to serve this field, making Ford one of the
largest producers In the motion picture field
when all activities are totaled.
In addition to this external circulation of
documentai-y films. Ford has a large dLstribution
of special purpo.se training films within
the company organization iUself. Last year
the training department .showed 3,253 films
to employe audiences totaling 138,539. The
regular training department library has 403
.sound 16mm films and 812 35mm sound and
silent strip films.
Other films are shown to sales and dealer
personnel, and to company management.
Messages of top Ford executives are filmed
wherever a Ford unit or sales office is located,
with nearly 600 field meetings for this
purpose required in order to cover all membei-s
of Ford management.
Currently in production for external release
is a new documentary on the history of the
company, to be released in connection with
its 50th anniversary next year.
Darnell Ups Bob Tarbeck
PIKEVILLE. KY.—Bob Tarbeck, manager
of the Liberty Theatre, has assumed management
of both locally owned Darnell theatres.
He succeeded Pat Foley, who is taking a
position in Dayton. Ohio. The Weddlngton is
the other Darnell theatre here.
Jack Zide Appointed
DETROIT—Jack Zide. owner of the Allied
Films EScchange. and past chief barker of
the Variety Club, has been named Variety
International representative. He will represent
the Detroit. Grand Rapids and Toledo
tents.
SPtClMFAIlERJlHlMACK
QUALITY&QUKK
You con olwoyft r«ly on Fltmock f^
^^^L^d
lo put 'r*«l' ihowmonihip op- ^^fl
p*ol In your Special Trailers.
CHICAGO. 1327 S. Wtbasli - NEW YORK. 630 NiitkAf
BOXOFFICE June 28, 1952 87

. . Gene
LOUISVILLE
n
\V. Stanisch, resigned as city manager for
. . . Guthrie F. Crowe,
Chakeres' Burley and Shelby theatres In
ShelbyvUle to become managing director of
the Switow Amusement Co.'s first run Kentucky
Stanisch was succeeded
Theatre here . . . at ShelbyvUle by Harold Faught. who
came down from Chakeres' headquarters city
of Springfield, Ohio
president of the Kentucky Ass'n of Theatre
Owners, has been appointed state chairman
of the United Negro college fund campaign.
The local goal is $10,000 in the campaign to
rai.se $1,500,000 to help meet current operating
expenses of 32 private Negro colleges
and universities in the U.S.
. . .
Leo Ciacio has appointed Kenneth R. Kincaid
manager of his subsequent run neighborhood
Downs Theatre here. Kenneth succeeds
O. E. Surbaugh. who has been manager
of the Downs since its opening in 1941
The Hilton sisters appeared on the stage
and on the screen of the Strand Theatre.
The Crescent Theatre has closed for the
summer after showings of "The Clouded Yellow"
. . . Manager Morton Weinberg, who
indicated tJiat his policy of unusual films
met with critical favor but too little boxoffice
appeal, said that he plans to reopen in the
fall at a larger, more convenient location
than his Crescent Hill movie house. He
plans also to screen only one show nightly
(as he did with "The Browning Version"),
starting at 8:30.
Exhibitors seen on the Row: Edwin St.
Clair, St. Clair Theatre, Lebanon Junction;
Joe I.saacs jr.. Lynch; W. E. Horsefield. Morgan,
Morganfield; E. L. Ornstein, Marengo;
A. N. Miles, Eminence; R. H. Totten, Lakeview
Drive-In, Pendleton, and Oscar Hopper,
Ai'ista, Lebanon . Nelson was
here last weekend (20 > in behalf of "She's
Working Her Way Through College."
Out-of-town exhibitors seen earlier on
the Row recently included Robert L. Harned,
Theatair Drive-In, Jeffersonville, Ind;
Bob Enoch, State and Grand theatres, Elizabethtown,
Ky; E. L. Orn.stein, Ornstein
Theatres, Marengo, Ind., and Mrs. R. L.
Harned, Empire Theatre, Sellersburg, Ind.
State Fair Exhibit Set
By Ohio Showmen
COLUMBUS— Martin C. Burnett, Loew's
central division manaKcr with headquarters
here, has been named chairman of the Hollywood
at the Fair exhibit planned for the
Ohio State Pair here August 22-29.
The Columbus Movietime committee, acting
In behalf of all Ohio exhibitors, is spearheading
the exhibit which has received
pledges of support from major exhibitors, the
MPAA and the Independent Theatre Owners
of Ohio. First contribution was a $100 pledge
from Filmack Ti-ailers, Chicago.
Walter Kessler, manager of Loew's Ohio,
was named co-chairman. Lee Hofheimer of
H&S Theatres, was selected treasurer, and
Robert Wile, executive .secretary of the Independent
Tlieatre Owners of Ohio, was named
secretary. Committee members working on
the project in addition to those named, include
C. Hai-ry Schreiber, RKO city manager;
Charles Sugarman, H&S Theatres;
Milton Yassenoff, Academy Theatres; Lou
Holleb, Uptown Theatre; Art Miller, Miles
Theatres, and Fred Oestreicher, Loew's publicist.
A site near the armed forces exhibit was
chosen. There will be a large tent, 40x60
feet, for main exhibits and an adjacent 20x30-
foot tent for the Little Theatre, seating 50.
Industry reels and clips from fall and winter
attractions are scheduled for the exhibit.
Already set for the exhibit are an 18-
foot model of the Mayflower from Metro-
Goldwyn-Mayer; a film on cartoon making
from Walt Disney, cartoon sketches from
Paul Terry and props used in "Ivory Hunter"
from Universal. Also two knights on
horseback from "Ivanhoe," MGM spectacle,
are expected to stage a jousting exhibition
at the racetrack nearby.
It is planned to move the exhibit to the
Indiana State Fair at Indianapolis August
30-Sept. 7.
Tolecdo Filmfolk Vacation
TOLEDO—Ruth Elgutter, theatre editor
of the Toledo Times, was vacationing. So were
Abe Ludacer, manager of Loew's Valentine,
and his wife.
TOLEDO
prank Manente, manager of Loew's Esquire,
is dividing his time between there and
Loew's Valentine while Abe Ludacer and his
wife are vacationing in the south. Manente,
his wife and son Michael will leave June 30
for a three-week vacation to New Haven,
Conn., and Cape Cod, Mass. Manente formerly
managed Loew's Poll in New Haven.
Vince Trlpodi, assistant to Carl Rogers,
manager of Loew's at Dayton, was back in
Toledo on his vacation, accompanied by his
wife and young daughter ... To promote "The
Outcasts of Poker Flat" at the Valentine, a
masked rider on a horse rode around the
downtown section wearing an oil-cloth sign
telling about the film.
. .
The Rivoli has had very good business with
"King Kong," attributed by Howard Feigley,
manager, to 12 television spots used over
WSPD-TV . Howard Feigley and Gordon
Taylor plan to go fishing in northern Michigan,
up around Alpena, early in July.
Jack A. Middleton, 67, veteran of 50 years
in show business, was found dead in bed recently
at his home in Olive Branch near
Batavia. He was operator of the Jack Middleton
theatrical agency. His real name was
Jack Deluisi. He was a song and dance man
in theatres for many years, and operated the
theatrical agency for 35 years.
HANDY SUBSCRIPTION ORDER FORM

. . Clarence
. . Victor
.
Atlanta. Mich., Theatre
Operated by Veterans
DETROIT -Tlie Allimta, a 300-.scater at
Atlanta and the only theatre in Montmorency
county, is being taken over by Post 9489,
Veterans of Foreign Wars, with trustee Jack
Ryan trekking to Detroit to handle booking
arrangements with Clark Theatre Service.
Glenn "Bob" Mowery, one of the former
partners, has gone into the navy, making
continued operation impossible, while Vernon
Klein, his associate, has gone onto tlie
staff of an inn in town. Klein and Mowery
converted the building, a former American
Legion liall, into a theatre last winter.
Ryan has a background in show business
as a checker for Confidential Reports. A
policy of three changes a week will be used
on the Fiiday-Saturday change, and singles
on the other two changes.
Typifying a planned policy of heavy exploitation
for this little house in a cutover
lumbering and resort area, first bookings are
"The African Queen," which has been doing
big business throughout the exchange
area, and "King Kong." The latter was set
to tie in with the extensive RKO advertising
of the reissue in this state.
Ray Brown Is Appointed
Shopping Center Aide
CUYAHOGA FALLS, OHIO—Ted Davidson,
former city manager for Warner Theatres
in Lima, is the new manager of the
State Theatre here, succeeding Ray Brown
jr., who resigned to become director of advertising
and publicity for the new Cooperative
shopping center on South Arlington street.
Davidson, 36, is a native of Rochester and
has been in the theatre business for the past
18 years. Before he joined Warner Bros, he
was with the RKO and Schine circuits. He
went to Lima in 1943, becoming city manager
two years ago. Davidson won national recognition
for instituting a Parent-Teachers
Ass'n-sponsored plan of Saturday matinees in
Lima. The PTA selected the film to be shown
and blocks of tickets were sold through the
organization.
Brown, 32, has been in the theatre business
since he was 14 years old, his father also being
a theatre manager. He came to Akron in
1940 as assistant manager of the Strand, left
in 1942 to go into military service, and became
manager of the Palls in 1946, and was manager
of the State, which opened in 1950.
Discontinue Teen-Age Price
LAKELAND, FLA.—The lower admission
price for teenage patrons that has been in
effect for some time at the Polk, Palace and
Lake theatres, is being discontinued, according
to Whitney Lind.sey, city manager. A
student admi.ssion price for boys and girls in
public schools is in process of being worked
out.
L O- L THEATRE CONCESSION
INCREASED PROFITS - DECREASED WORRIES
PERSONALIZED StJPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7, Mich.
Phone Te. 133S2 Te. 13884
DETROIT
Trvlng Kiiliher, owmr of tlio Wllll.s, has
Joined the commercial realty firm of Rosman

. . The
. . Herbert
. . . The
. . . Leonard
DETROIT
(Continued from preceding page)
Charles Snyder of Film Truck Service is busy
losing weight . Max Blumenthal fiunily
has installed and done general redecorating
in the Film building studio.
Mr. and Mrs. Harold Sterling returned
from a vacation trip on Paradi.se lalce near
Mackinaw City . . . Hester Wright, who does
commercial film booking under the name of
Wright Ideas, has moved from the Palms-
State Theatre building to 69 Moran Rd. in
Grosse Pointe Farms . Rosen, 21-
year-old son of Ben Rosen, Confection Cabinet
manager, is an honor student at Wayne
university. Ben. Mickey, Samet and big boss
Mannie Smerling of Confection, who were
in Cleveland, planned to see the Robinson-
Maxim fight telecast at the Hippodrome.
Ed Lon; is putting a new marquee on the
Arcadia ... To clai-ify company identifications
in a recent column. Bud Sampson and
Bill Kent are, of course, with United Artists
. . . Actor Rex Reason was in town to visit
his grandmother. Mi's. Nora Reason, who
lives in suburban Royal Oak
Sanglaud. Detroit salesman for United Film
Service, is moving out to Birmingham.
C. Maurice King is opening the Wolverine
theatrical agency at 3773 South Ethel St.
The name formerly was used here by Marty
Shore, now of the Colonial Theatre, and Ed
Buckley . . . Allen Dowzer and Alden Smith
of Mutual managed to check on the Tigers
via radio during a hot mldafternoon lunch
. . . . Al Champagne. 20th-Fox booker, left
for a vacation in the Upper Pcniiisula, witli
Eileen Bre.sanhan liolding down the booking
desk.
Raymond Schrelber, head of Midwest circuit,
was out of tho hospital after a lx)ut with
pneumonia . . . Bill Clark of Clark Theatre
Service is taking over booking for the Yale
Theatre at Yale, operated by Howard Paul
. . . Joseph G. Portell, Detroit exliibitor who
retired to Florida several years ago, registered
title to the Portell Theatres Co. in
connection with his onetime Greenwood Tlieatre.
possibly portending his return to activity
here. It ha.s been run by Dave Kornian.
Joe Lee of 20th -Fox was host at screenings
of "Rose of Cimarron" Tuesday and
"Lady in the Iron Mask" Thursday . . . Nancy,
eldest daughter of 20th-Fox Theatre Manager
Jack Hurford, has been in the hospital
for a couple of weeks with a fever condition
distaff side of the Carl Buermele
family has been visiting in Bay City with
relatives . . . Nat Levy, RKO executive. wa.s
H. L. Rood, formerly
on the visitors' list . . .
of the Iris Theatre here, sends greetings
from Ashtabula, where he is now located.
Wisper & Wetsman's Tower was robbed of
about $600 over the weekend by thieves who
broke into a safe in the office . . . Inez Firth
is the new elevator operator in the Film building
while Doris vacations for two long months
Soskin gave Bert Foster, Dezel
salesman, a disquisition on how to invest
life savings . . . C. A. Mitchell of the Ernie
Forbes staff wa.s relief operator for Phil
Sehare for the Thursday mght screenings,
replacing F^-ank Miles, who pinch-hit at the
Michigan.
Harlan Starr, Monogram chief, and J.
Oliver Brooks, retired Butterfield head booker,
(40t together over an ancient booking book,
looking over personalities on Filmrow a quainter
century ago. Remember when Jack H.
Young was manager at Columbia, Bert Diamond
was booker, Starr was manager of
Educational with Myrtle Clements as booker,
S. Kelly Decker was chief of Excellent and
Dave Mundstuk of Exclu.sive, and Jack Saxe
of Monogram was manager of Favorite with
Harry Hondorf as booker?
Margie Rice of United Ai'tists hides her
personality on the street back of those dark
Mrs. Rutli Blumenthal of the
glasses . . .
Film building projection room and son Bobbie
left June 22 for about thi-ee weeks at Miami
Beach . . . Mickey Zide, son of Jack Zide,
owner of Allied Films, has returned from a
west coast visit and is awaiting his call to
the navy . . . Clair Townsend of Lippert was
busy booking the Maxim-Robinson fight pictures
. . . Mrs. William Clark, wife of the
Republic salesman, is delighted with trailer
living in Grand Rapids, and considers her
new site at 6555 South Division Ave. as home.
. . Clive of
Syd Bowman, UA chief, is all perked up
over the kickoff of the Bill Heineman sales
George "Bud" Sampson jr.. United
drive . . .
Artists salesman, wrenched his back while
working on his car . . . Fi-ank Howard, Cooperative
Theatres booker, is convalescing
Waxman following an operation .
90 BOXOFFICE June 28, 1952

. . Frank
. . . Howard
. . Jimmy
. .
. . Frank
. . George
Independent Exhibitors Theatre Service Is
taking over booking for the Loma at Coloma.
owned by Mi-s. Ethel Kilmark.
CLEVELAND
Arthur Zuelch. formerly shipper and then
booker for MGM here, has returned ivfter
14 years with the Minneapolis exchange, to
take over as local office manager. He replaces
Cliff Perry, who goes back on the road as
salesman in the Saginaw and eastern Michigan
territory, replacing Sampson.
Helma Wetzel, Wai'ner booker, enlivened
the office with a corsiige of daisies from her
own garden . L. and Rena M. Fitzpatrick,
owners of the Clinton Theatre at
Clinton, and Forest C. Ketzler and S, C. Buoford,
owners of the Huron at Pontiac, are
now doing their own booking . . . Fred
Bonnem, Columbia salesman, was recounting
his car troubles on the Row Monday.
Lillian Bushina Marries;
Niece of Jeff Williams
DETROIT—Lillian Bu.shina. well known for
a number of yeai's on Filmrow, was married
Saturday (14) and her uncle, Jeff Williams,
circuit owner, was host at Chesterfield inn
for a party of about 400 people. Miss Bushina
became the bride of Dave Gray of Berkley,
Mich. A frequent visitor at the Film Exchange
building with her uncle, she had been
on the staff of the Roseville and East Detroit
Theatres for several years, together
with her sisters Ann and Blanche.
The event was held at Chesterfield inn,
which Williams recently purchased and has
made into a public hall with at least three
separate meeting rooms and with an air
conditioning system. Located between his
two theati-e operations, Chesterfield provides
an added operation for Williams, and has
been well known to many local show people
as one of the city's former leading night
spots. Williams reserves it for special parties
and a series of fight events.
Among those attending were Dr. C. A.
Ruedisueli, a partner with Williams in the
theatres for 25 years, and his wife.
Calls Subscription TV
Answer to Problems
From Eastern Edition
NEW YORK — Federal Communications
Commission lifting of the freeze on construction
of new television stations will be "just
a headline of hope until a long list of TV
problems are solved," according to Dr. Millard
Faught, public policy and television adviser,
writing in a recent issue of Look
magazine. "The ultimate cost of the television
expansion we are blandly talking about,
now that the freeze is lifted, will add up
to many billions. The.se visions of television
beg the hard question of who foots the bill."
Dr. Faught admits that television is a
powerful advertising medium but charges it
has equally powerful limitations, of which the
biggest "is the conflict between the advertiser's
chief interest in his commercial sales
message and the public's chief interest in a
great variety of good programs." He is
"afraid that many areas will continue without
any, or adequate, TV service because they
cannot support a station on advertising
alone."
Dr. Faught recommends giving TV stations
a second source of revenue through
subscription television.
C'dvvln Aaron, 20tli-Fox a.s.-ilstuiit sales manager,
heard final arguments In tlic G&P
Amusement Co. antllru.st case, und took
copious notes back with him to New York .
Johnnie Ray and his stage show moved Into
Loew's State Theatre for the week of June 27
Hlgley became father of a baby
.son. The HIgleys also have a 3-year-old
daughter . Wright, .son of Warner
District Manager Dick Wright, was graduated
from University school here. In the full he
win enter Northwest university. Chicago.
. Marrie
Lieut. Bob liulzworth, now stationed at
Bremerton naval base hospital, will come
home next month and become resident physician
in orthopedics at St. Luke's hospital
. . . Richard Hedglen, MGM booker for the
past two years, resigned to enter another
Tony Laurie, Warner booker. Is
business . . .
enjoying a "porchville" vacation
Stayka of the U-I district office
. .
went home
to Ma.ssena, N. Y., to complete wedding plans.
Her successor, Nancy Shultz, halls from Pittsburgh.
Over in the exchange, Margo Homick
takes over as secretary to Manager Lester
Zucker.
Bernard Gardner, Paramount salesman
who has served Columbus theatres the last
25 years, has lost his job with the .shift of
Columbus to the Cincinnati exchange aiea.
Paramount for many yeai-s has been the only
office that included Columbus in its Cleveland
exchange territory.
. . .
Leonard Goldstein, motion picture producer
who owns part of the Cleveland Indians,
was in town Wednesday to see the
Yankees beat the Tribe and to take over the
mike for the last half of the eighth inning
Mary Lou Weaver, secretary to Warner
Manager Jerry Wechsler and a "graduate"
of the Will Rogers Memorial hospital, has
retm-ned from a Saranac checkup with a
clean bill of health.
. Joe
Jack Bernstein, RKO manager, is the happiest
man on Filmrow with booming grosses
on "King Kong." In the Detroit at the
Palms-State, it chalked up four times tha
gross of any recent outstanding picture and
in Cleveland it took in half a week's average
at the Palace on the opening day, according
to District Manager Morris Lefko
Leavitt, projectionist and father
.
of
.
Washington
circuit's Sandy Leavitt, has recovered
from an operation and was able to attend a
Shrine convention in Toronto . . . Irv Shenker
of Berlo Vending claims a growing demand
for his butter machine. On the lighter side,
ask Irv about his Father's day gifts from
his wife and children. Question is, were
they bought for Irv or some other guy? The
yachting cap was too big. the sport trousers
were too small and the sport shirt came far
down on him.
Associated circuit will open a kiddy playground
adjacent to its Northslde Drive-In,
Youngstown, July 3 . . Stella Smetanka.
.
Co-op secretai'y has joined the short hair
brigade . . . Herb and Liz Och have been
commuting to Ontario to check the drive-lns
they operate there . . . Jack Essick of Modern
Theatres and wife checked their two sets
of twins with the grandparents, the Perc
Essicks. while they did a bit of vacationing
on the Atlantic coast.
Joe Rembrandt of the Center Mayfleld
Theatre has taken hU two boy.s to Florida
for a couple of wcelcs . Wakeley,
owner of the LImellle Tlieatre, Woodvllle and
the D«'l-Lu Theatre, GlbiKjnburg, who doubles
as u golf pro, la.st week won the Toledo
pro championship with a .score of 69 for 18
holes . Slavik uf Mlddlelleld and
Waller Steuve of Pindlay were Filmrow visitors.
Lake Shore Theatres
Ask Land Tax Slash
CLEVELAND — Owners ol the l,800-,seat
de luxe Lake Theatre, the 1.500-.seat equally
dc luxe Shore Theatre and the Shore bowling
allies, all located on Lake Shore boulevard,
are seeking lax reductloas from the
county board of revision. Claim for reduction
Is based on poor buslne.ss at both theatres
and the bowling alley. Owners are
Sam Sleeker and a.s.soclates.
Jack B. Dworken, attorney representing the
owners, iusks for land value reductions. The
owners agree to building value reductions if
the tax board does not want to reduce the
land as.se.s.sments. according to Dworken.
Tlie Shore Theatre Co., owner of both the
Shore and Lake theatres requests decreases
totaling $41,950. Combined value of both
properties is now $297,410. County Auditor
John J. Carney last year boosted the land
values, Dworken as.serts, on the basis of sales
in the vicinity. Dworken claims that land
under a theatre does not have the value of
that sold for shopping center development.
Before giving the matter consideration the
auditor, the county treasurer and the county
commissioner asked to see the theatres' l>oxoffice
statements and all records Involving
theatre operating costs.
Appeals Court Rejects
Charity Bingo Contest
CLEVELAND — Once more bingo got
slapped down when the court of appeals denied
efforts of the Brook Park post. Veterans
of Foreign Wars to restore its bingo games.
The court Thur.sday (20) upheld a previous
decision rendered by Edward Blythin. common
pleas judge, that bingo, whether or not
sponsored for charity. Is illegal In Cuyahoga
county. The unanimous affirmation of
Judge Blythln's decision was rendered by
Judge Oscar Hunsicker of Ninth circuit court,
Akron: Judge Arthur W. Doyle, Ninth district,
and Judge Verner E. Metcalf ef Marietta,
Fourth district.
The veterans post also was denied an Injunction
barring Sheriff Joseph M. Sweeney
and other enforcement officers from interfering
with its operations or arresting Its
officials in connection with bingo activity.
An effort will be made to secure a clear
pronouncement from the Ohio supreme court
to establish the status of bingo for the entire
state. Ttt-lce, within the past 16 months,
the state supreme court has refused to review
on Its merits the legality of bingo.
According to Film Censors in India
The Central Board of Film Censors in India
states: "The sympathy of tlie audience shall
not be thrown on the side of crime, wrongdoing,
evil or sin." by motion picture films
exhibited.
BOXOFFICE :: June 28, 1952 91

Fred Holzworth, 24 Years Manager
Of Hilliard Square, Resigns
CLEVELAND—Fred Holzworth. a leader in
the local exhibition field lor the last 30
yeai's, last week resigned as manager of the
Hilliard Square Tlieatre to join an advertising
firm. Holzworth has been manager
of the Hilliard Square at 16200 Hilliard Ave.,
in suburban Lakewood for 24 years.
Thirty yeans ago when he was 21. Holzworth
became manager of what is now Loew's
State, one of the leading first run houses
in downtown Cleveland.
Holzworth's interest in film theatres started
at 14 when he became an usher in the old
Lakewood Theatre, ow-ned at that time by
"Uncle" Manny Mandelbaum. Mark Greenbaum
and Al Friedman, who later owned
and operated the theatres now known as
the Loew houses. Art Himmelein was manager
of the Lakewood then.
Holzworth spent all of his years in theatre
business here except one, when he managed
theatres for the Pantages circuit in Los Angeles
and San Francisco.
The Hilliard Square, under Holzworth became
the center of Lakewood activities. It
was at his theatre that the value of selected
children's Saturday matinees was proven. It
was at his theatre that juvenile vandalism
was halted by enforcing order and decorum.
Holzworth put on a show of force by having
a policeman in the theatre on Saturday afternoon.
And he established decorum as standard
practice by having PTA members as
regular Saturday chaperones.
Although many theatres had previously
tried to "sell" children's shows to both children
and their parents, it never was a success
until some three years ago when, aided
FRED HOLZWORTH
After 30 years A New Career
by Mrs. Ethel Brewer, then president of the
Motion Picture Council of Greater Cleveland
and the then Lakewood superintendent of
schools, the policy took root. Holzworth spoke
on the need of support for this policy before
PTA and civic groups and through personal
effort aroused general interest in his community.
Holzworth has joined the Cleveland office
of Brown & Bigelow, specialists in calen/

Two Trustees Named
To Cancer Foundation
BOSTON—Theodore Flei.slicr. ijiesicirnt. ot
Interstate Theatres Corp., and Herman Mintz,
industry attorney, were elected trustees of
Children's Cancer Research Foundation, replacing
the late E.
Harold Stoneman and the
late Philip Marget at the annual meeting.
Arthur Lockwood, chairman of the 1952
Jimmy fund drive, reported 500 theatres in
the New England area have sent in their
pledges to participate in the 1952 drive.
The New England Outdoor Trailers Ass'n
turned over the entire proceeds of a baked
bean supper to tlie Jimmy drive.
Due to the influence of Diane Isaacs, daughter
'of exhibitor Irving Isaacs, the senior class
of the Winsor school, of which Diane is a
member, sent to the fund the proceeds from
this yeai's senior class play.
Irvilig Shapiro of Concession Enterprises
seftt in a sizable check to the fund from
proceeds made at a special events day at the
Pine Brook Country club.
Joseph Sandler Leaves
Kenmore as Manager
BOSTON—Joseph Sandler, who has been
manager of the Kenmore here for Louis
Riclunond Enterprises, has resigned to join
a Kiddyland Amusement Co. as managing
director for two paries; one in the Shoppers'
World, Fi-amingham, and the other on the
Newburyport turnpike.
He was succeeded at the Kenmore by Albert
T. Donovan, former manager of the Uptown
in West Lynn. Donovan has t)een in the
theatre business 23 years, starting as a student
manager at the Fenway here in 1929,
and has had vaudeville experience at the
ScoUay Square here and the Capitol in Lynn.
He also managed a legitimate theatre, the
Court Square in Springfield for the E. M.
Lofew circuit.
As manager of the Kenmore he is handling
a theatre which has a predominantly art
policy. His former assistant at the Uptown in
West Lynn, John Dempsey, has taken over
that spot as manager.
Westport Fine Arts Lives
Up to Name in New Policy
WESTPORT—The Fine Arts Theatre here,
which reopened under new ownership June
18, is living up to its name. A new lounge was
built as part of the remodeling and art exhibits
are featured in the lounge. Works of
different local artists are to be shown weekly.
The idea has attracted much interest and approval
in this art-conscious community, which
numbers many famous artists in its population.
The theatre also has a new front and other
improvements. The new owners are Leonard
Sampson and Robert Spodick, operators of
the Lincoln and Crown in New Haven and
the Art Cinema in Bridgeport, and Norman
Bialek, formerly of Upper Montclair, N. J.
Bialelc is resident manager.
Grant Stores Gets Regal
HARTFORD—Plans to lease the Warner
circuit's Regal Theatre, starting in 1953, for
additional store space were disclosed last
week by Gordon Anderson, vice-president of
the W. T. Grant Stores.
'LOVELY' DEAI^Mary Jo Devlin looks
over stills from "Lovely to Look At," with
Manager George E. Freeman of the I^oew-
Poli at Springfiold. ,'>Iiss Devlin met press
and radio representatives at a lunch, and
made personal appearances. On hand for
the affair were Arthur Canton, iVKiM, New
York; Harry Shaw and Lou Brown of
Loew's Poll, New Haven, and Floyd Filzimmons,
Boston.
New Theatre Game Brings
Interest to Trailers
JAMESTOWN, R. I.—A "glorified trailer
and sales pitch" on forthcoming attractions
has been launched at the Jamestown Theatre
here in the form of House Party, an on-theaisle
quiz game.
Joseph Jarvis arranged the new promotion
at the theatre and describes it as "glorified
trailer." The party is conducted at onemonth
intervals and the quiz features questions
dealing with film stars, titles, music
and other data. A public address system and
a roving microphone are used to interview
patrons at their seats. At intervals the theatre
is darkened for the showing of standard
trailers on forthcoming attractions, with the
added pitch that "the best entertainment can
be seen at your favorite motion picture theatre
every week."
Prizes, costing a total of about $25, include
free round-trip train tickets from Providence
to Boston and free tickets to the Boston Red
Sox home games. Other prizes include free
candy and novelties.
Instead of trailers being a "pain in the
neck" to watch. House Party sparks interest
in attractions coming to the theatre. Patrons
enjoy the quiz and enjoy watching the
standard trailers flashed on the screen.
As a production, House Party was written
and produced by Charlie Brinkworth. formerly
associated with the Graphic and Elmwood
theatre circuits.
In additional promotion, the Jamestown has
arranged to sponsor a soapbox derby for children
from six to 15 years old around July 1.
The theatre has the cooperation of town officials
and organizations in sponsoring the
contest.
Plan Westbrook. Me., Airer
PORTLANI>—A S1(X),000 dnve-ni will be
constructed at Westbrook with an opening
date slated for mid.summer, according to
plans of local financial interests, who have
withheld details until formal incorporation.
'Encore' Bright Spot
In Low Boston Week
BOSTON—Hot .-lUiiiiuer wculliei uiid the
(ompetlllon of beaches and commencement
ixercl.scs In the various colleKes combined to
pull Kro.s.ses down to a new low for the heason.
•Encore" in its first week hit over average
and "Tomorrow Is Too Late," in its fourth,
and "The Narrow Margin " did 95.
(Average Is 100)
Ailor—Oulcoil o» the lilondl (UA) 90
Beacon Hill- Tomorrow It Toe Lot* (Burttyn),
4lh wk. 95
Boston—Th* Grocn Clov* lUA), Til* Lady S«yi
No' (UA) 90
Exeter Street—Encor* (Poro) 115
Pilarim—Th« Narrow Margin (RKO); TiM Halt-
Broed (RKO) 95
Memorial Ivory Hunlor (U-l); No Room for tho
Groom (U-l) 85
Metropolitan Volley of fho EoglM (LP); Loan
Shork (LP) 75
Poromount and Fenwoy— I Droom of Joonta
(Rep), Wild Stallion (Mono) . 70
Stole ond Orptieum Skirts Ahoy! (MGM), Corky
of Gasoline Alley (Col), 2nd wk 70
Clash' and 'Storm' Score
Highest in Hartford
HARTFORD
Reissues continue to play an
important part in the first run situation. Two
first runs brought in revivals but attracted
only fair trade.
Allyn Lydio Bailey (20th-Fox); Street Bondits
'Rep) 90
Art—Tlie Red Shoes (UA) 80
E M. Loew Storm Over Tibet (Col); Montana
Territory (Col) 100
Poll Kangaroo! (20th-Fox); The Girl in White
(MGM)
Poloce Young Mon With Ideas (MGM); Pvt.
95
Snuffy Smith (Astor)
Regol—Louro (20tti-Fox); This Above All (20fh-
80
Fox), reissues 70
Strand—Clash by Night (RKO); Tembo (RKO) 115
80 Highest in New Haven
As Outdoors Lures Many
NEW HAVEN—The hot sun and the lure of
many nearby beaches provided strong competition
for the downtown theatres last week.
Business ranged from fair to poor.
Loew's College Frankenstein (Reolort); Droculo
(Realart), reissues 80
Poromount Ivory ftunter (U-l); Bronco Buster
(U-l) 50
Loew's Poll Kongoroo! (20tt

. . MGM
.
. . . New
BOSTON
IJrthur Kosenbush, who lor 16 years has
been a manager In various tiieatre.s in
this area, including Somerville, Mai-lboro,
Methuen and Lowell, has joined the staff of
Daytz Theatre Enterprises as a booker working
under Jerry Crowley, head booker . . . The
first of the Bridghain Theatres summer situations
opened at the Harbor in York Harbor.
Me., June 22.
Ray Feeley, executive secretai'y of Independent
Exhibitors, and Frank Lydon. executive
secretary of Allied Theatres of New England,
have been closely watching the minimum
wage bill, now before the committee on
bills for the third reading. The senate sessions
followed closely on the heels of an
equity hearing in superior court on the bill,
brought by three exhibitors seeking to enjoin
the Ma.ssachu-setts commissioner of public
safety from enforcing the state's two-men-ina-booth
regulation. Feeley was a witness at
that hearing, and was an interested spectator
during the entire proceedings.
The Latchis brothers have been rebuilding
the Milford, N H.. theatre wliich was closed
March 20 following a file. When it reopens
July 4 it will have all new seats, new carpets
. . . Spero Latchis.
and new booth equipment. Hai-ry Stathin
remains as manager
whose home is in Brattleboro, Vt.. has received
an invitation from Mayor Hynes of
Boston to attend a luncheon at the Paiker
House to be given in honor of the mayor of
Athens, Greece.
Mrs. Julian Rifkin won the Eleanor Allen
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Honcock 6-7984 445 Statler Building
Boston, Massachusetts
SJo ivlij^ friends
,^
trophy in the annual golf tournament held
at the Oakley Country club, Watertown .
The Jack Eames estate is opening two summer
situations June 29 the Colonial at Bethlehem.
N. H., and the theatre in the Balsaams
;
hotel, Dixfield Notch. Both theatres are
booked by Affiliated Tlieatres Corp. . . . Nat
Hochberg. who operates the Jasan in East
Weymouth, has taken over two summer spots;
the Apollo in Nantaskel and the Bayside,
Hull. The latter house had been leased to
American Theatres Corp. for several seasons.
Ben McLaughlin of the motion picture division
of the department of public safety
and Ben Drohan, who is entertaining soldiers
in Korea, have collaborated on a song called,
"I'm Glad Youre Happy With Someone Else"
which has been recorded by Mercury Records
with Patti Page doing the solo . .
ATC District
Manager Harry Wasserman's daughter
.
Ai-line Ruth celebrated her 16th birthday
party at her house in Brookline with 40
school friends.
American Theatres invited 40 rabbis in the
greater Boston ai'ea to attend a screening of
•Faithful City," the English-speaking film
made in Israel, at the ATC screening room
as guests of Samuel Pinanski, ATC president.
The film opened Sunday (22) at the Morton
in Dorchester on a two-a-day schedule for
one week. Publicist Paul Levi and District
Manager Harry Wasserman covered the Zionist.
Hadassah and local Hebrew schools and
colleges. They also tied in with a Bonds for
Israel rally at Franklin Field, a mile from
the theatre, using sound trucks and flyers.
Harold Scherr is manager of the Morton.
. .
The U-I exchange outing was to be held
Saturday (28) at the Chff House, North
Scituate beach . Ai'thur Fraser, Republic
booker, left on a vacation, while the following
week head booker Mel Davis was to
leave for the beach . staffers held
their annual outing at the New Ocean House,
Swampscott . . . Arleen Arzigian, 4, daughter
^n S^how 93i (/^udineAA
A Sincere and Grateful Thank You
HY FINE
chairman, UCPA
of Albert Arzigian of the Park Theatre, Montello,
was in the film district helping her
daddy with his booking . . . Tlie Majestic
Theatre, Providence, is using a TV trailer on
WJAR-TV for plugging 20th-Fox's "Lydia
Bailey."
Two theatres in Maine have reported July
1 closings; namely, the Avon, Hartland, owned
by Raye Randlett, and the Opera House,
Woodland, owned by the Foggio brothers . .
Leon Levenson, head of the concessions department
for American Theatres, has accepted
an invitation to sei-ve on a committee
for the study of Boston's tax situation sponsored
by the New Boston Committee.
The new drive-in in Richford, Vt., built
by Roy Brown has been set for a July 1
opening. Brown also operates the Park in
Richford and the Savoy in Northfield, Vt.
England Theatres has closed for
the summer Fields Corner Theatre in Dorchester,
the Harvard in North Cambridge and
the Strand in Somerville. Nancy Lourie, 16-
year-old daughter of Al Lourie, Adams Theatre,
Dorchester, was one of the 20 high school
girls chosen from 1,000 contestants by Filene's
store to be on the high school fashion board
sponsored by the store. The requirements
needed were poise, personality and style.
Carl Goldman, booker at Affiliated Theatres
for four years, has resigned, effective
July 7, to join the staff of the Parkway
supermarket. West Roxbury, to learn the retail
grocery business. Before his association
with Affiliated. Goldman was house manager
at the Astor here and before that he had
the same position at the Esquire during the
runs of "Henry V," "The Best Years of Our
Lives" and "Carnegie Hall." He served three
years in the motion picture division of the
army signal corps in Honolulu. He is married
and has one son, Joel, 3.
"The Story of Robin Hood," Walt Disney
feature has been booked into the Keith Memorial
for July 9. Hugh Mackenzie, RKO
publicist, and Red King, RKO Theatres publicist,
are working on a huge campaign, with
a 15-mlnute trailer to be used on TV over
station WNAC and to be shown to schools
and the public library.
Jack Mercer, managing director ol Loew's
State, is putting his 20-foot Chriscraft motor
boat into the Duxbury waters for the summer.
It is moored at the Watertown Boat club
during the winter . . . Leslie Cohen, daughter
of the Joe Cohens, independent booker, celebrated
her seventh birthday at a screening
for 20 of her school friends . . . Lockwood &
Gordon Enterprises has closed the Braintree
for the summer . . . The Deitch circuit has
closed the Palace in Arctic, R. I. and the
Riverpoint in Thornton, R. I., for the summer.
Mary Jo Devlin, a model in MGM's "Lovely
to Look At," was in town for two days for
fashion displays of Adrian's gowns and for
radio and TV appearances. Floyd Fitzsimmons,
MGM publicist, introduced her around
town and then accompanied her to Hartford
where she appeared in a huge fashion show
sponsored by a department store there . . .
Johnnie McGrail, U-I publicist, is back on the
job a few hours daily after a hospitalization.
"Desert Song' in Technicolor
The Warner film, "The Desert Song," Is a
Technicolor version of the Romberg operetta
with Gordon MacRae and Kathryn Grayson
as stars.
04
BOXOFFICE :: June 28, 1952

. . Eva
. . Jim
. . Lou
. . Fred
. . Dorothy
NEW HAVEN
IJarry Feinstein, zoni^ manager for Warner
Theatres is rejoicinp over the birth of a
son. They've named him Richard Allen . . .
Morris Alderman is the new booker at 20th
Century-Fox, replacing Dominic Somma who
resigned recently ... Ed Fitzgerald, formerly
with the Paramount office In this city, and
later manager at Buffalo, now a lieutenantcolonel
in the army, visited his moUier here
. . . Mrs. Virginia Smith, cashier at UA, kept
busy during her vacation on a new home in
Woodridge . . . John Pavone, Monogram
chief here, took a week's vacation, and
just relaxed . . . Joe Minsky, booker and
buyer for Wai-ner Bros. Theatres is back at
his post after a month-long illness.
Veronica Lake is opening in "Gramercy
Ghost" at Ivoryton Playhouse, summer stock
house near here, June 30 . . . Mrs. Jim Darby,
wife of the New Haven Paramount manager,
planed for her native Ireland, where she'll
spend a month's vacation, returning the end
of July. Jim was at Cohasset, Mass., for a
meeting of Paramount managers in New
England . . . Sid Kleper, College manager,
knows a good thing when he sees it. He set
up a carnival "wheel of fortune" in his lobby
for "The Captive City," giving passes to persons
who spun the wheel to number 13. At
the same time, the message pointed out how
difficult it was to beat the odds, stressing the
evils of gambling. The wheel proved such a
big hit that he retained it to herald "My Six
Convicts." This time ducats were awarded
persons if then- spin of the wheel stopped on
number 6.
The Empress at Norwalk is reopening July 2,
after being closed for freshening up . . . Allen
Adams, traveling auditor for Paramount,
checked books at the New Haven branch recently.
Jerry Carroll, ditto for 20th Century-
Fox books here . . . Fay Spadoni of 20th-
Fox lost her father recently . . . Betty Kelleher,
staffer at same office, junketed to
Hartford on a shopping trip.
Irving Hillman, Roger Sherman manager,
put on an attention -stopper in the heart
of the city recently when he filled a window
of Woolworth's with 32 big, red beach
balls and offered passes to "The Red Ball
Express" to persons whose guess at the number
of balls came closest to the actual total.
Nearest guess was 27, proof of the deceiving
arrangement of balls. Another feature of his
"Red Ball" campaign was to have sheets
plugging the picture put on army recruiting
posters around the city. He also got newspaper
mention noting that he was with the
quartermaster unit of the Ninth air force
during World War II and traveled the same
land route used by Red Ball trucks.
Jottings from 20th Century-Fox office:
Vincenza DeCerbo is the new booker's stenog-
. . .
rnpher. .switching' from contract drpiirlment.
She ropliiced Edwlnu PelrlUo, who left to have
u baby . Fotl, In.spectlon department,
back from her vacation Sam Cornl.sh In
from Nlantlc and Morris Shulmuu down from
Hartford . Connolly, Boston mantmer,
and Jack Bloom of the New York home office
were also amonK the vl.sltors . . . Bob St:hwart/.
Ann Kennedy,
Is working a-s student trainee . . .
formerly at 20th, Is flUlnK in "t Warner
Bros. Inspection department for Marie Smith,
who is on a sick leave.
A deal whereby a group from the 'Yale
School of Drama would run summer stock at
the Lincoln Theatre fell through, and the
small ai-t hou.se will go into Its regular summer
closing early In July . Warner,
projectionist at Paramount, spent his vacation
Morris Ro.senthal. Poll
deep-sea fishing . . ,
manager, got a chuckle from New Haven
Register readers with hl.s announcement that
he was trying to locate a kangaroo, to be used
with the film of same name. He didn't get one,
however . Morris, assistant manager
at Loew's. kept printers busy with an order
for 5.000 heralds and 2,000 flyers for "The Captive
City." Two big helium-filled balloons,
imprinted with "The Captive City" and the
companion picture, "Red Planet Mars." were
anchored on top of the marquee.
Jim Tobin, manager of the Warner Theatre
Bridgeport, resigned to go into photo-engraving
for himself in that city. His successor will
be named soon. Jim was with Warners for 20
years . . . "La Ronde." new Fiench film, was
test dated at the Regal. Hartford, and Art
New England premiere
Theatre. Springfield . . .
of "She's Working Her Way Through
College" is slated for the Palace, Danbury.
and State. Waterbury, July 4.
FALL RIVER
l^ary Souza has trarasferred
from the Capitol
to the Empire box office where she is
assisted by Mrs. Mary Sullivan, who also is
relief cashier at the Capitol . Kerrigan
is relief cashier at the Empire . . . Free
motion pictures are being offered periodically
at the Rose Hawthorne Lathrop Cancer home
through arrangements made by the Variety
Club of New England. The project is
part of
the Variety Club's free .shows for shut-ins activity.
WiUiam S. Canning of the 'Gamins Enterprises
is publicity chairman for the group.
Nathan Yamins has taken over the operation
of the Bay State Drive-In in nearby
Rehoboth. The transaction was completed
upon Yamins taking possession of the premises
this week. He now controls four outdoor
theatres in this area, in Dartmouth, Westport,
Falrhaven and Rehoboth.
DuMont Profits Decrease
In First 1952 Quarter
QUALITY&QUICK
You con always rely on Filmock
to $15,960,000 for the 1952 period.
to put 'reel' Showmanship appeal
in your Special Trailers.^
CHICAGO, 1327 S. Wabash NEW YORK. 630 NinIhA* -
NEW YORK—Net profits of Allen B. Du-
Mont Laboratories for the 12 weeks ended
March 23 fell $908,000 below the figure for
the same 1951 period. The 1952 figure was
S114.000, compared with Sl.022,000 for 1951.
Sales also dropped from $18,850,000 In 1951
Tlie regular
quarterly dividend of 25 cents on the preferred
stock was declared. It Is payable
July 1 to holders of record June 13.
reMchIuIaO
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR THE INFORMATION
Tho MODERN THEATHE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Koii.sas City 1. Mo.
Getillemen:
6-28-52
Please enroll us in your RESEARCH BUREAU
to receive inlormallon regularly, as released. O'
Ihe (ollowing subjects lor Theatre Planning:
O Acoustica n Lighting Fixluraa
Q Air Conditioning
O Plumbing Fixlursa
n Architectural Service
n Projectors
D "Block" Lighting
Q Projection Lampa
D Building Material
Q Seating
D Carpets
O Sign* and Marquaas
n Coin Machines
D Complete Remodeling Sound Equipment
D Decorating ^ Television
n Drink Dispensers D Theatre Fronts
Q Drive-In Equipment Q Vending Equipment
D Other Subjects „ .
Theatre — .
Seating Capacity - —
Address
— •
City - —
Stale - -
Signed -
Postage paid reply cords for your further con«enienc(
in obtaining informotion are provided in The MODERN
THEATRE SECTION e.ery month.
BOXOFFICE June 28, 1952 95

. . Bernic
. . . Ted
HARTFORD
paul \V. Amadeo, general manager of the
Pike Drive-In. Is breathing a final sigh of
relief. He recently completed an extensive
task of relandscaping the drive-in's entrance
grounds . . . Joe Giobbi. manager of the
Crown, and Fred R. Greenway, Palace, were
the first downtown managers back from vacations
. . . Tommy Grace of the Eastwood,
East Hartford, is planning his vacation the
latter part of August . Levy and Lou
Ginsburg were in town on Amalgamated
Buying and Booking service business.
. .
Shenvood Gloth of the Waterford Drive-In
gave away free gifts to the first 400 cars on
Fathers day Pi-ank McWeeney of the
Pine
.
Drive-In, Waterbury. launched a new
Disk- Jockey Show night policy, with a Waterbury
radio personality liandling patron requests
over the public address system . . .
Walter T. Murphy of the Capitol, New London,
Herman M. Levy
was in Hartford . . .
of MPTO of Connecticut was in New York
on TOA business . . . Jim Totman came
through on Warner circuit business . . . Hugh
McKenzie. RKO field man, worked with Jim
McCarthy of the Warner Strand on "Clash
by Night."
A new summer policy affecting all three
houses operated by the M&D interests in
Middletown. the Capitol, Palace and Middlesex,
is now in effect, according to Sal Adorno
sr., general manager. The Middlesex is operating
on a four-day schedule, opening Thursday
through Sunday; Capitol, open Monday
through Wednesday, and Palace continuing
seven days a week . . . The Warner circuit
dropped weekday matinees at the Bristol in
Leonard Levy, associated with
Bristol . . .
TOA's Herman M. Levy in Connecticut law
practice, has been elected national committee-
. .
man of the Connecticut Young Republicans
club . The State, Springdale started a new
luncheon set giveaway . . . Anne Lamo of the
Webster was on vacation along the Connecticut
shoreline.
Harry F. Shaw, division manager of the
Perakos Theatres circuit, has been elected
BOOK IT
WAHOO is
NOW!!!
Ihe world's most ihriliing
screen game. Now being used
successfully by hundreds oF indoor
and outdoor theatres all over America.
Send For complete details. Be sure
and give seating or car capacity.
Hollywood Amusement Co.
831 S. Wabash Avenue, Chicago 5, III.
. . G. E. Landers of
secretary of Yankee district of Ahepa, Greek
.social-fraternal order . . . Tony Casasante,
ex-Strand assistant, was drafted into the
.service in Los Angeles .
the E. M. Loew circuit was a visitor at the
Mohawk in North Adams . . . Attorney Joe
Adorno, son of Sal Adorno -sr. of the M&D interests,
has been elected membership chairman
of the club. The younger Adorno is
treasurer of the state of Connecticut.
Henry L. Needles of the Art was named
a director of the retail trade board of the
Chamber of Commerce . . . George LeWitt,
father of Brooks Lewitt, Glackin & LeWitt
Theatres, returned from a European trip. Mrs.
Lewitt accompanied him . . . Bert JacocI^ of
Daytz Bros. Theatre Enterprises was in town
Harris was in New York . . . Lee D.
Peigin. Loew's Poll Palace, goes to Canada
on vacation the latter part of the month.
Jim Cotoia, ex-Hartford Drive-In manager,
is working in a Hartford department store . . .
John Patno, AUyn assistant, got back from
vacation . . . Charles White is the new house
electrician at Loew's Poll Palace, succeeding
the late John F. Sullivan sr. . . . Bob Weiner
of the Columbia exploitation department conferred
with G. E. Landers on "Storm Over
Tibet" and "Montana Territory."
Exhibitor Collects Guns
ALTOONA, PA. — Theodore Mikolowsky,
Masontown exhibitor, displayed part of his
gun collection at the Pennsylvania Gun Collectors
Ass'n exhibition in the naval and
marine training center here.
An exhibitor of 42 years, he has a very
valuable collection of rifles and pistols which
occupy a large room at his home in Masontown.
NEW HAMPSHIRE
•The Skyray Outdoor Theatre, between Man-'
Chester and Concord, was listed as one of
the contributors toward a fund being raised
in Manchester to finance an appeal from the
death sentence imposed on a local soldier,
John Vigneault, in the double slaying of two
German civilians in Germany . . . Prizes were'
awarded on the stage of the State theatre in
Manchester to the city's most popular babies,
selected in a contest. The competition created
widespread interest throughout the area.
Theatre owners have been encouraged by a
report that although New Hampshire is faced
with the loss of repeat business from depressed
textile-manufacturing communities
this summer, the state will reap millions of
dollars from newly prosperous Canadian industrial
workers. For example. Hampton
Beach reported that for the first time in history,
more than 50 per cent of the vacation
inquiries were coming from over the border in
Canada.
Orton H. Hicks of Great Neck. N. Y., director
of research and development for Loew's
International Corp., has been elected president
of the Dartmouth College Alumni council
in Hanover. He was graduated from Dartmouth
in 1921 and has served on the alumni
council and the film committee.
Billed as "the picture that has caused
more controversy than anything before," the
film, "My Son John," had a three-day engagement
at the State in Manchester. On
Thursday and Friday, there were only two
shows, but a continuous program was offered
on Saturday. There was no advance in prices.
Formula for Art Theatre Success
HARTFORD—After five months in the first
run foreign film business in Connecticut's
capital city, Henry L. Needles has come to
one conclusion: "You can't let a new picture
slip into the house unnoticed and expect the
patrons to bang down the doors!"
Needles, formerly Hartford district manager
for the Warner Bros. Theatres, is now
operating the 750-seat Art Theatre, formerly
known as the Rialto. He is associated with
the Hartford Theatre Circuit, local independent
circuit, in operation of the house.
"We opened with a UA release, 'The River,"
at advanced prices last December, and
learned even then that new.spaper advertising,
public relations and extensive promotion
are part and parcel of the over- all game of
getting people acquainted with going to an
art house."
Needles, marking his 50th year in show
business, has handled all types of theatres
under varying conditions, in both large and
small towns in Connecticut.
"As soon as we opened the doors last
December, we learned that we could start
profiting by our mistakes. First, we learned
that to get people acquainted with a new
type of operation for Hartford, a first run
house devoted exclusively to foreign product,
people had to become acquainted with us.
That's why I invited myself to meetings of
every kind of cultural organization in Metropolitan
Hartford that you can think of. I
visited the deans and heads of drama and
literary departments of colleges and secondary
schools. I talked with city officials,
both in Hartford and neighboring cities."
Building up a mailing list was also part
of the campaign. This was obtained through
suggestion slips for future attractions submitted
in lobby by patrons.
Needles and his associates spent some
$30,000 for extensive renovation of the house.
Service staffs are now wearing smocks and
berets, in keeping with foreign motif. Price
top is 78 cents, with matinee and evening
performances Monday through Friday, with
continuous showings Saturday and Sunday.
MASSACHUSETTS THEATRE EQUIP. CO.
20 Piedmont St. Boston, Mass.
Telephone: Liberty 2-9814
PRODUCE A BETTER LIGHT
IN ANY SIZE THEATRE OR
DRIVE-IN . . . MORE ECONOMICALLY!
CARBONS, INC. • BOONTON, N. J.
b8 BOXOFFICE June 28, 1952

Odeon Managers in Ontario in Head Office Conference
Head office executives and department heads of the Odeon
circuit, headed by General Manager David Griesdorf. recently
conducted an all day business session in Toronto for some 30
Ontario manaf^ers, to discuss general theatre operation and
showmanship. New sessions covrrinK every phase of theatre operations
were conducted hourly. The above picture wan talien
during one of the sessions.
.\ 13-week showmanship drive is nou in its eighth week.
Hulion Cancellation
Sets Off CNE Hassle
TORONTO—News from the Paramount office
at New York that Betty Hutton would
be unable to fill her engagement as the
headline star of the Canadian National exhibition
here because of a picture commitment,
also involving Ginger Rogers, caused
a near panic among officials of Canada's
great annual fair August 22-September 6.
A public controversy raged between Mayor
Allen Lamport, who had pressed for an
all-Canadian grandstand show, and General
Manager E. A. Hughes of the fair board.
Charges flew thick and fast, with Lamport
accusing Hughes of interfering with Jack
Arthur, producer of the show.
Arthur, on loan from Famous Players Canadian
Corp., rushed to New York to check
on the situation and was quoted as saying.
"I have discovered I was very happy with
Famous Players."
Arthur took the stand that an all-Canadian
cast would not fill the grandstand, with its
24,000 seats, at the 14-night performances.
He said he was trying to sign Beatrice Lillie,
a native of Toronto, as a replacement for
Hutton. The latter said she wanted to
play Toronto and discussed matters with Paramount
officials at New York and Hollywood.
Meantime, Sol Horwitz of Morris booking
agency. New- York, joined in the hassle at
Toronto. Mayor Lamport told the press he
was glad that the contract with Mi.ss Hutton
had fallen through and the daily newspapers
took up the fight.
The Toronto Daily Star published a threeceliunn
cartoon which showed the Canadian
National exhibition bandwagon, on the side
of which appeared the words: "CNE Grandstand
Program—Canada's Year (Via New
York) ." Driving the wagon was a representation
of Betty Hutton with the words: "Main
Event—Made in U.S.A. as Usual."
This suggestion referred to the previous
U.S. stars at the show, Olsen and Johnson.
Danny Kaye, Jimmy Durante and, now, Miss
Hutton. The caption was; "Back in the Old
Rut Again?"
The Hutton contract called for $50,000, plus
50 per cent over $350,000 gross.
Report on Building Plans
In Annual FPC Letter
TORONTO—The 4.430 Canadian shareholders
of Famous Players Canadian Corp.
received a nifty piece of advertising at)out the
circuit and forthcoming pictures when they
opened their mailed dividend letters. A brief
report on operations was signed by President
J. J. Fitzgibbons.
The announcement said that the company
would shortly complete its present program
of new theatre construction but would continue
to improve existing properties. The
insert gave a thumbnail description of more
than a dozen screen attractions, with the
comment, "We think you'll enjoy these exceptional
attractions."
Enclosed was the dividend payment of 30
cents a share for the second quarter of the
year.
No Changes in
In Film Censorship
Sight
TORONTO—In reply to complaints
that Canada is being flooded with questionable
literature and obscene photographs.
Premier Leslie M. Frost of Ontario
laid down the policy of the provincial
film censor board in an address
before the 32nd annual convention of the
Catholic Women's League.
Declaring that "those who cater to the
obscene must be punished," Premier Frost
announced no change would be made in
film censorship. Some people, he said,
contend "that the only censorship should
be for the violation of fundamental laws.
"In theory, this may have merit," he
continued. "But. in practice, with all due
respect to screen and stage critics, it is
impossible. Efforts of our censors have
been directed to keeping our pictures
clean and decent and, at the same time,
not interfering with freedom of thought
and expression."
Frost observed that "government cannot
legislate people into being good nor
regiment their thinking In spiritual or
moral matters."
Television Auditions
Held at Montreal
MONTREAL- The Canadian Broadcasting
Corp. has Ijeen staging a series of talent auditions
in its local studios during the past
four months in preparation for its television
debut here this August. The shows will be
bilingual of about two and one-half hours
duration, and transmitted seven days each
week.
Florent Forget, CBC Montreal TV program
director, said that more than 150 professional
entertainers, the majority of them
recognized stage and radio performers, have
applied for tryouts before the TV cameras.
"We did not issue any special call for auditions,"
he explained. "All of the artists responiled
on their own initiative, mainly with
an eye to future stardom on televLsion."
A number of the applicants were selected
for experimental video shows and others are
to appear in regular televised shows.
While the program arrangements have not
been finalized, from two to three shows will
be piped each day and may be a selection of
films, diama, variety acts, sports events, music,
new.sreels and children's and women's
programs.
In addition, several original scripts for
television have been chosen, F\)rget said.
CBC has armounced plarw to transmit the
first of its trial television programs July 25,
a telecast of Montreal Royals International
league baseball games. The announcement
was made by Aiu-ele Seguin, director of television
at CBC, during a meeting called by
the province of Quebec radio-televLsion dLstributors.
It was attended by members of
the Radio and Television Manufacturers
A.ss'n.
Baseball games will be televised July 25
and August 6, 29 and September 6.
'Lord' Held for Seventh
TORONTO—The arty hit of the early summer
season is "Mr. Lord Says 'No' " which
was held for a seventh week at the International
Cinema. "Tomorrow Is Too Late,"
from Italy, stayed for a third wek at the
Towne Cinema. The Astor had the Italian
'The Bandit" for a .second week, while the
Hollywood brought back a double, "The
Golden Madonna" and "Maria Chapdelaine."
BOXOFFICE June 28, 1952 K 97

. . Frank
. . Perry
. . Two
VANCOUVER
M'orman Moray, president of Warner Pathe
News and Warner Bros, short subjects
sales manager, was in town to renew film contracts
with local theatre officials . , . Lou
Segal of Monogram was on a sales trip in the
Drive-in operators in this district
interior . . .
report their concession business is up
50 per cent over last year . Wright,
Empire-Universal manager, .said that boxoffice
records were broken on "Bend of the
River" at Boyd's Drive-In at Kelowna and
the Pines Drive-In at Penticton. The film
played both spots for a four-day run.
Jack Randall, former manager of the
Strand, now in the transpmrtation business
in California, w'as here on vacation looking
up his many friends in show business
Exhibitors are receiving many kicks
. . .
from
their patrons on revivals being rereleased
under new titles. After the patrons pay to
see a show, they sometimes find they have
seen the picture under another title. A good
example now showing is "Inside the Underworld,"
which on its first release was "Storm
Over Lisbon." Playing pictures under new
titles is all right if the theatre points it out
in its advertising.
.
. . . Bill
E. G. "Ted" Forsyth, newly appointed assistant
general manager of Odeon Theatres,
was here on his first visit. Forsyth formerly
was with the Arthur Rank circuit in England
before coming to Canada British
Columbia showmen; Cecil Steel, w-ho operates
a circuit in the northern section, and
Howard Fletcher of the King-Crest in Vancouver,
lost out in bids for seats in the legislature
in the election held last week. Clyde
Gilmour, film critic of the Vancouver Sun,
was in Alaska and the Aleutians covering the
world premiere of "The World in His Arms"
with a group of U.S. film critics
Johns, former film exchange employe now
in the Canadian navy in charge of film bookings,
was a visitor on Filmrow.
Joe Millman, who recently retired from
Famous Players, has left for a trip to his
native England . Soltice, manager
of the Pines Drive-In at Penticton. reports
smash business for his showing of "Ma and
Pa Kettle at the Fair." The picture is cleaning
up at all outdoor theatres in B. C. . . .
Jack Stewart, long-time doorman formerly at
the Capitol, is now on the Dominion Theatre
Mickey Goldin, Studio manager, is
staff . . .
back at the theatre after a bout with flu . .
Bob Foster of the Orpheum, business agent
of B-72 theatre employes local, will attend
the lATSE convention at Minneapolis in
August.
. .
Vacation or homeward bound were Dick
Letts, Cinema manager; Dorothy Graham
and Betty Goodyer of JARO; Tommy Backus
jr., 20th-Fox; Ken Evans, Warner Bros.; Doris
Walls of the Orpheum; Joe Lowdon, Hastings;
Frank Gilbert, Paradise; Cecil Neville. Famous
Players booker; Phil Dixon, Columbia;
Irene McKendrick, RKO. and Marge AUiston
of Sovereign Films . Clark Stevenson, local
artist, is doing a top-rate job with his outstanding
flash fronts at the Odeon circuit's
downtown theatres. His flashy false fronts,
conceived in splash colors, are proving crowdstoppers
and busine.ss-getters . . . Bill Bailee
of the Famous Players art department is also
doing a grand job with lobby displays on theatre
row. Bailee Is also one of Vancouver's
best magicians In his spare time.
. .
The next Jalna book will have a distinctly
British Columbia utmo.sphere. Miizo de la
Roche says she can't think of any jiluce In
the world with such a wonderful setting a.s
Vancouver. She told the pre.ss many authors
write for HollywocxI but this Canadian doesn't
really care if they use her stories or not. She
felt that the characterization they gave
"Jalna" iRKOi wius not too good, she said .
A Montreal theatreman. queried about a
rumor that he wa.s Interested in buying the
Hastings Theatre, replied, "We don't need a
garage." He said he is not Interested in taking
over either the east side State or the
Hastings. Both are stage hou.ses . . Mrs.
.
Gerald Rushton was re-elected president of
Vancouver Little Theatre Ass'n.
It looks like a bleak summer for British
Columbia. At pre.sent the province's main industries,
lumber, fishing and construction, are
all strikebound. Over 50,000 persons in these
and kindred Industries are off work and the
less i!f around a million dollars a day in wages
and production stoppages. Most of the work
stoppages are wildcat strikes . . . Busine.ss on
the main stem currently is mostly on the slow
side. Most theatres ai-e away below average.
Some blame the lessening of credit restrictions
but other exhibitors say it is the usual
summer dropoff. Two rainy weekends are
blamed for putting a further damper on Vancouver
show business.
Prescribes Rules for Guidance
The board of film censors in India pre-
.scribes rules for its committees covering such
subjects as immorality, relations between
sexes, exhibition of human form, respect for
religious, governmental and other public officials.
FILM SCENES IN WINDOW—When
MGM's "Quo Vadis" played at Edmonton's
Capitol, FPC Manager Walter P.
Wilson arranged window display tieups
in many downtown stores. One, above,
shows a main-stem camera shop's window,
with a projector throwing a/ scene
from the film on a projection screen
(center, black panel). Colorful display
cards adequately carry the theatre's
message. Other displays were featured
by department stores, and men's specialty
stores that offered a line of "Quo
Vadis" cuff-link.s, tie pins, etc. The
show was a sellout at premium prices.
ST.
JOHN
/^liff BowcM, recently named manager of the
B&L theatres In northwestern New Brunswick,
Is a former policeman who spent many
years at the work, and conies from a bluecoat
family. His late father and uncle were on the
St. John police force, and a brother-in-law
now Is a member of the local force. Another
brother is police chief at Sackvllle. Ronnie
Bowes, formerly of the Alliance exchange
here, is another brother. Cliff will supervLse
the Capitol in Edmunston and the State In
Madawaska, Me., across the St. John River.
Gerry McPeake, Mayfair Theatre, St. John,
had time off while he did .special duty for the
St. John ambulance brigade In the woodlands
of Restigouche county, on the Quebec
line. McPeake was engaged In first aid for
a crew spraying the woods from planes
against a .spruce budworm epidemic. He has
been doing theatre work for some years as an
usher ... A debut In tournament chess by
Mitch Franklin, netted him l',i points in
three days of competition. In his prolific
traveling, he often plays checkers and chess
at Halifax and Sydney . . . Herman Kerwin.
manager of the Regent, St. John, Ls heading
the painting crew working at a new drive-in
being finished at Martinon, N. B.
The Borderland drive-in, on the boundry
near Houlton, Me. and Woodstock, N. B. may
undergo renovation this year. The location
on the U.S. side makes it eligible for Sunday
afternoon and night operation, with much of
the patronage on Sundays coming from the
Canadian side of the line . . . The donor of
the Franklin trophy, emblematic of the regional
chess title, is Joe Franklin, Mayfair
owner. Exponents of the game are Mitchell
Franklin, son of the trophy donor and deputy
head of the Mayfair, and son-in-law of the
owner. . . Joe Lieberman, St. John, is devoting
considerable time to the modernization
of the Shaari Zedek synagogue property in
St. John. Lieberman, president of Shaari
Zedek, is a partner of Mitchell Bernstein in
the B&L Theatres. Bernstein is also active
in Shaari Zedek.
Toronto Danforth Loses
$3,500; Other Holdups
TORONTO—A wave of crime hit several
local theatres last week, commencing with
the robbery at the Danforth, in which an
estimated S3.500 was lost to a lone gunman.
Later the Biltmore, Imperial and Humber
were robbed.
A .sen.sational holdup and capture took
place at the downtown Biltmore where an
accused robber, Robert James Cox, 23, was
run down by a Brink's guard, Melville Dunbar.
On the excuse that his wife had left
a purse in the Biltmore. the crook gained
entry after the last show and forced David
Drutz, manager, to open the safe. Grabbing
$901, the thug passed Dunbar on the way out
and the guard gave chase, cornering the man
In
an alley.
Two men entered the 3,343-seat Imperial
late at night, spending several hours inside
the theatre after binding the watchman, Orrie
Wideman, and his wife. The crooks admitted
two other men into the theatre but all left
without taking anything.
At the Odeon-Humber in the west end.
burglars tried to smash the office safe and
left behind a crowbar and other tools.
BOXOFFICE June 28, 1952
99

. . Ameen
. . Myer
MONTREAL
Cam loffe. a paster designer with Montreal
Ptv-ur Exchange, haa been an artLst In
hliii production for 35 years settlnR backurounds
and scenery
and title writing for
trailers, etc. For a
while he was in South
Africa with African
Films Production and
Kinemas. Ltd., and
-m later was in the mld-
^^^^^Jr die east . . . Theatre
^^^^^B||^^^^ folks gathered last
for the
^^^^^^^^^
^^^^L J^ ^^H
Theatre,
^^^^^^^ ^^^" Ltd., annual golf
Sam Joffe tournament at St.
Lambert Golf and
Country club, but they had Just begun to
play when the worst thunder and hall storm
of nine years struck the district. Tliey reached
the clubhouse In badly soaked condition. The
tournament has been pastponed until Thursday.
July 10.
.
. . .
George Ganetakos, pre.sident of United
AmiLsement Corp.. was ill following penicillin
treatment Lawand, booker, received
a big welcome at his Confederation
Amusements office and from film exchange
colleagues after an absence of three weeks
from his desk, during which he spent eight
days at the Royal Victoria hospital. Lawand
will work only half days for .some time
Peter Myers. Canadian general manager for
20th-Fox, spent a few days in Montreal.
D. V. Rosen, Toronto, Canadian general
manager for International Films, called at
the local exchange, then left for Ottawa with
Jo Oupcher. Montreal manager . . . Jack
Roher, president of Peerless FMlms, and salesman
Eloi Cormier have left on a sales trip
to Ottawa and Hull.
Cardinal Films expects heavy demand from
exhibitors in this territory booking the films
of the Ray Robinson-Maxim fight, which took
Mrs. Gaspard Martineau
place Monday (23i . . .
of the Royal Theatre. VaJleyfield, was
a Filmrow visitor . . . Lois Maxwell of
Kitchener and F\)rt Erie, Ont., is .starring in
a British film, a studio version of the stage
play, "Women of Twilight." Formerly in Hollywood
she traded her long-term contract
. . . Camilla
there for an 18-hour day in Itahan film studios.
She will return to Italy following completion
of her British picture
Pelletier of the Cinema Francais, La Sarre,
Que., Is a new subscriber to BOXOFnCE.
A ten-minute sound film in color dealing
with firefighting methods is being produced
at Geraldton, Ont., under the direction
of the Thunder Bay Timber Operators Ass'n
and the Ontario department of lands and
forest. The film is part of the training program
for woods operators instituted by the
department.
Frontier Films, Ltd., of which Richard J.
Jarvis is president, will produce a yet-unnamed
motion picture laid in the mining districts
of Quebec and Ontario, tracing the development
of a mine from the initial strike.
Prance Film Co. has guaranteed distribution
of the French-language version in over 220
theatres in the province of Quebec, and other
markets for this version will be found in
Europe and New England. Distribution in
Britain and Latin America is being arranged,
and the promoters will avail themselves of the
opporl unities given by the Unite«l States television
market which offers a guaranteed
audience of 20 to 30 million viewers.
Ernie Marks, 60 Years
A Thealreman, Dies
OSHAWA. ONT.- Ei-nie Marks, member of
a famous family of seven theatrical brothers
and rt former owner of the Marks Tlieatre
which he relinquished not long ago because
of advanced age, died last weekend (21i. He
had been an officer of the Independent Exhibitors
Ass'n, was mayor of Oshawa in the
1930s and tried unsuccessfully to gain a seat
in the Ontario parliament. His name was
legendary in Canadian theatre circles with
which he had been identified for 60 years.
Booked on Double Bill
Takmi; advantage of the current popularity
of the television program, "I Love Lucy,"
George Landers, division manager for the
E. M. Loew's circuit. Hartford, Conn., recently
booked a double feature combination
which stars Lucille Ball and Desi Ai-naz.
Program combination includes the former
in "Miss Grant Takes Richmond" and the
latter in "Holiday in Havana." The show
was booked into the E. M. Loew's Theatre
in Hartford and drew well after Landers
advertised the show with strong accent on
the TV program.
Crawshaws Control Show
VANCOUVER— Sole ownership of British
Columbia Entertainment Corp. of Royal
Canadian Shows has been obtained by showman
George Crawshaw and his two sons.
Jimmy McAlister, former theatre manager for
the Odeon circuit, is advance man for shows
at present covering the prairie provinces.
CORN FOR JUVENILES—Paramount's
"Greatest Show on Earth" meant free
popcorn to the first 500 kids attending
a special matinee at Edmonton's FPC
Capitol. The theatre front was decked
out circus-style with brilliantly decorated
boxofflce and lobby entrances. Costumed
clowns were on hand to pass out
the popcorn, boxed and supplied by a local
confection distributor. It took all
available theatre hands to keep the crowd
of juveniles from blocking: the sidewalk
and pushing out onto Jasper Avenue,
the city's main street.
WINNIPEG
pxhlbllors on Filmrow recently:
D. Melnyk
of Fisher Branch, Bill Friesen of Altona,
Prank Korpatnicki of Sheho and John Whyte
of Hamiota . Silverstein, Columbia
booker, was married June 18 and has left
with his bride on a honeymoon in Minneapolis
for about thi-ee weeks. Eddie Shell,
Columbia sale.sman, and Bert Segal, Monogram
booker, were ushers at the wedding.
Ben Sommers, "the flying exhibitor" and
BOXOPFICE correspondent for Winnipeg,
returned by air from Cleveland last week and
is leaving this week for Vancouver and San
Francisco next week to return in August.
. . . Visitors to Filmrow
Ilerble Black, RKO shorts booker, was holidaying
in Minneapolis
included George Bailer of the Lux Thea-
tre, Humboldt: William Gladys of the Arborg
Theatre, Arborg: Harry Sage of the Jubilee,
Deloraine, and Lee Cosma, former owner of
the Skylark drive-ins in Moose Jaw and
Regina, who is opening a new drive-in at
Kenosee Lake, Sask.
. . . Herb Black will take over as
Lionel Slavin, assistant booker at Warners,
is playing the outfield for the Winnipeg Maroons
in the Manitoba Junior Baseball
league ... A stag farewell dinner was held for
RKO booker Sid Gutnik, who left for Calgary
to take up his newly appointed position as
salesman
Trust Cy
office manager in Winnipeg . . .
Brownstone to add a new exploitation wrinkle
to the Northmain Drive-In to lure the patrons.
A boxing and wrestling show, sponsored
by the Crescent Boxing club and billed
as "for the first time at any drive-in anywhere!"
was presented at the drive-in, with
Frank Townsend as referee.
Heavy Drive-In Program
Under Way in Maritimes
ST. JOHN, N. B.—The building of drive-ins
in this area is going full blast; particularly
by chain operators. An exception is Ashley J.
Burnett, who built an airer on his Springhill,
N. B. farm, fronting on the Fredericton-
Woodstock road and the St. John river.
Franklin & Herschorn is finishing airers
at Martinon, N. B., Sackville, N. S., and one
half-way between Sydney and Glace Bay, N.
S. Famous Players has chosen sites between
Dartmouth and Tufts Cove, and near Sydney,
within territorial appeal of Glace Bay. Odeon
has begun operations at a site three miles
out of New Glasgow, after abandoning attempts
to use the Blue Acres race track
property.
Charles Staples, St. Stephen Queen, and
Lockwood & Gordon, Boston, have partnered
to build an airer near St. Stephen and Calais,
Me. Reg Pope, Summerside, P.E.I., operates
an outdoorer near Summerside, where he
also has the Regent Theatre.
New House in Quill Lake
VANCOUVER—Jack Longmuir has given
the farming town of Quill Lake, Sask., a new
theatre. He recently opened a 325-seater
there.
Boetticher Directs 'Seminole'
Budd Boetticher will direct the Technicolor
western, "Seminole," for Universal release.
100 BOXOFFICE June 28, 1952

:
June
0)(0fflCE(5DDiiJJ]ii'UJD5
The EXHIBITOR HAS HIS SAY ABOUT
COLUMBIA
Saturday's Hero (Col> —John Derek, Donna
Reed, Sidney Blackmer. This was Uked by
the few men who came to see it. I can't
remember another picture doing as poor
business as this. The first night I didn't
come close to the rental and the second
was even worse. If your town goes out for
sports, you might be able to get someone in
to see it. This is the third Columbia to flop
for me out of the four that I have played.
I just started to buy from them. Played
Wed., Thurs. Weather: Clear and w-arm.
Kenneth Clem, Earle Theatre, Taneytown,
Md. Small-town patronage.
Sunny Side of the Street (Col)—Piankie
Laine, Billy Daniels, Terry Moore. Mostly I
agree with everything you've said about this
nice little picture. A good cast, wonderful
color, nice little story make it a plenty
satisfying offering. How'ever, if Fruita is any
criterion, don't try it single. We doubled
v.'ith "North of the Great Divide" (Rep) for
a real program and extra business, but had
several walkouts on this feature both nights
so I took it that my farmers still weren't
much impressed. The teenagers loved it.
Played Fri., Sat. Weather: Nice.—Bob Walker,
Uintah Theatre, Pi'uita, Colo. Small-tow'n
and rural patronage.
Ten Tall Men (Col)—Burt Lancaster, Jody
Lawrance, Gilbert Roland. An excellent adventm-e
film that really pleased the patrons.
There are humorous situations also that
keep showing up at regular intervals. This
picture did slightly above average business.
Played Sun., Mon. Weather: Chilly.—Bob
E. Thomas, Orpheum Theatre, Strawberry
Point, Iowa. Small-town and rural patronage.
Texas Rangers, The (Col)—George Montgomery,
Gale Storm, Jerome Courtland. Here's
a honey of a western for a small-town theatre.
It has everything, star power, beautiful
color, lots of action and a good story. It did
only fair business but in these days that's
good! Played Thurs., Fri., Sat. Weather:
Rain.—Norman Barker, Lorimor Theatre,
Lorimor, Iowa. Small-town and rural patronage.
METRO-GOLDWYN-MAYER
Dial 1H9 (MGM)—Marshall Thompson, Virginia
Field, Andrea King. Bought this at a
very reasonable figure—but starved. Most of
the action takes place in a bar. Very draggy
in spots. A psychological flop. Played Sat.
Weather: Cool.—Major I. Jay Sadow-. Starlite
Drive-In Theatre, Ro.ssville, Ga. Mill
and farm patronage.
Happy Years, The (MGM)—Dean Stockwell,
Darryl Hickman, Scotty Beckett. Excellent.
Thoroughly enjoyed by all. Business
Increased after the first showing. Dean Stockwell
and the teacher were outstanding, which
goes for all the cast. Played Fri., Sat., Sun.
Weather: O.K.—Frank Sabin, Majestic Theatre,
Eureka, Mont. Small-town patronage.
It's a Big Country (MGM)—Ethel Barrymore,
Gary Cooper, Van Johnson. And this
makes you remember what a great country it
is, too. This big picture should be a "must"
in every theatre. It would have been a great
thing for everyone if w-e could all have run
it free. It's the kind that needs some extra
PICTURES
.selling to get them out. We let the county
4-H Square Dance champions sponsor the
ticket sale to earn money for their expenses
to the state contests. They did a good Job
and we both came out well. Don't be afraid
to push this one. Played Wed.. Thurs.
Weather: Nice.—Bob Walker, Uintah Theatre,
Fruita, Colo. Small-town and rural patronage.
Show Boat (MGM> —Kathi-yn Grayson, Ava
Gardner, Howard Keel. A repeat run here
within five months. Very nice midweek busine.ss.
I still say it is one of the best musicals
ever made. It differs from "An American in
Paris." in that it is a hit. Played Tues., Wed.
New Boxofiice Records
In Rural Community
CAMSON AND DELILAH (Para)—Victor
Mature, Hedy Lamarr, George
Sanders. I can offer nothing but the
highest praise for this production. It Is
colossal, whatever that means! This is
not my sentiment alone but that of all
who came to see it, and there were many.
For a week before this showed here I was
out beating the bushes after school hours,
throwing away handbills and tacking up
signs. Circulars were mailed to all rural
postoffices within 40 miles of Vernon. By
a lucky break, it had not played some of
my nearest competition, so on Sunday,
in spite of the hardest rainstorm I've ever
seen, there was a good crowd out. Monday
night, when I usually take in enough to
cover the electric bill only, saw a full
house which gave me thrill number one.
Thrill number two came when I called
down to Paramount asking for a holdover
on Tuesday night, something that
had never happened to me before. All
this, mind you, in a small, rural community
of about 500 population. I guess
that speaks for the drawing power of the
picture. It also proves that if some of us
little fellows could get a break every
now and then we could pay off the mortgage
on the building and equipment.—I.
Roche, V'ernon Theatre, Vernon. Fla.
Small-town and rural patronage.
Weather: Warni and dry.—Ken Chri.stian.son.
Roxy Theatre, Washburn, N. D. Small-town
and rural patronage.
Unknown Man, The
(MGM)—Walter Pidgeon,
Ann Harding, Barry Sullivan. A good
whodunit, with a very good cast and will do
for either side of your double bill. Cast and
stoi-y put this high on the programmers.
Played Fri., Sat. Weather: Fine.—Mayme P.
Musselman, Roach Theatre, Lincoln, Kas.
Small-town patrona.ge.
MONOGRAM
Cavalry Scout (Mono) — Rod Cameron,
Audrey Long, Jim Davis. A run-of-the-mill
1880 western. Buy three singles to bolster it
up. Played Tues., Wed. Weather: O.K.—
Frank Sabin, Majestic Theatre, Eureka, Mont.
Small-town patronage.
Sierra Passage (Mono)— Wayne Morris.
Lola Albright, Alan Hale jr. A good action
picture. Wayne Morris is good In this type
show^ and Lola Albright pleased In her first
starring role here. Played Sat, Weather:
Good. — Audrey Thomp.son, Ozark Theatre,
Hardy, Ark. Small-town and rural patronage.
Yellow Fin (Mono)—Wayne Morris, Adrian
Booth, Gloria Henry. An entertaining fisherman's
story, suitable for the second feature.
It's a fast moving film with adventure,
romance and laughs. Played Sun., Mon.
Weather: Cold.—Pearce Parkhurst, Lansing
Drlve-In Theatre, Lansing, Mich. Family
patronage.
PARAMOUNT
Copper Canyon (Para i—Ray Milland. Hedy
Lamarr, Macdonald Carey. Ray Milland is
a good actor, but this Ls not his picture. It
really went to Macdonald Carey. Color and
action good, background excellent. Business
was so-.so. Played Fi'i., Sat. Weather: Rain
and cool.—William "Uncle Billy" Graham,
Lasky Theatre, Detroit, Mich. Neighborhood
patronage.
Denver & Rio Grande, The fPara)—Etlmond
O'Brien, Sterling Hayden. Dean Jagger.
Paramount called and wanted me to take
this on saturation booking. I had given the
date to the VPW to raLse money to send the
county marble champion to the state tournament.
Paramount's terms were a little high
for a benefit, yet we decided to take a chance.
There was no ri.sk. Here's our new boxoffice
champ for midweek. Eclipsed any midweek
in our history and gave our best time records
a run for the money. Thanks. Paramount.
The three of us sent the marble champion
and his proud mother to Denver ... via the
Denver & Rio Grande ... in more ways than
one. Played Wed.. Thurs. Weather: Nice.
Bob Walker, Uintah Theatre, Fruita, Colo.
Small-town and rural patronage.
My Favorite Spy (Parai—Bob Hope. Hedy
Lamarr, Francis L. Sullivan. We didn't do
any business with this picture at all. The picture
was pretty good, with some laughs, and
patrons seemed to get a kick out of it. Night
baseball hurts and this Sunday was one of
their better games .so we took a beating.
Played Sun.. Mon. Weather: Fine.—Mayme
P. Musselman. Roach Theatre. Lincoln. Kas
Small-town patronage.
My Favorite Spy i Para)—Bob Hope, Hedy
Lamarr, Francis L. Sullivan. I, personally,
thought the show pretty good but apparently
my customers didn't think they would as I
had a very low Sunday and Monday. Weather
Good.—Audrey Thompson. Ozark Theatre,
Hardy, Ark. Small-town and rural patronage.
Redhead and the Cowboy, The (Para)—
Glenn Ford, Edmond O'Brien. Rhonda Fleming.
Very good returns. I don't know why. but
they liked this combination at two drive-ins
of mine. Played Sat. Weather: Pair.—Major
I. Jay Sadow, Starlite Drive-In Theatre.
Rossville, Ga. Mill and farm patronage.
Submarine Command (Para) — William
Holden. Nancy Olson. William Bendix. We
.sold the newsreel, "Highlights of Missouri
River Flood" to give us above normal business.
They all enjoyed this good sea drama.
Bendix stole the picture. Good action movie.
Played Thurs.. Fri., Sat. Weather: Warm,
dry.—Ken Christianson. Roxy Theatre,
Washburn, N. D. Small-town and rural patronage.
REPUBLIC
Bullfighter and the Lady, The iRepi —
(Continued on following page)
BOXOFFICE BookinGuide
:
28, 1952

;
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
Robert Stack. Joy Page. Ollberl Roland. I
li'rtrned that a lot of my customers aren't
.-old on bulUlRhting. That must bo why they
didnt .show up. Played Tuc.s.. Wed. Weather:
OiC.— Flunk Snbln. Majestic Theatre. Eureka.
Mont Small-town patronage.
Wild Blue Yonder (Repi—Wendell Corey,
Vera Ral.ston. Forrest Tucker. Poor response.
It this had been in color we would have done
much more busines,s. We played it late. Early
runs did well. Good stoi-y, good action but
poor boxoffice.—Major I. Jay Sadow, Starlite
Drive-In Theatre. Rassvllle. Ga. Farm
and mill patronage.
Woman In the Dark iRep>—Penny Edwards.
Ras.s Elliott. Rick ValUn. This isn't
a big feature but it wa.s well received by our
patrons. We played this with "Lone Star"
(MGMi. Business was fair. Played Sun..
Mon. Weather: Warm. — William Graham.
Lasky Theatre. Detroit. Mich.
patronage.
20th
CENTURY-FOX
Neighborhood
Half .Angel i20th-Foxi — Loretta Young.
Joseph Gotten. Cecil Kellaway. How could
Miss Young allow herself to be cast In a picture
of this type? Comments here were that
two good stars were wasted in a silly, weak
story. It should not be played on a weekend
date. Business below normal. Played Thui-s..
Frl.. Sat. Weather: Pair.—Ken Christianson.
Roxy Theatre. Washburn. N. D. Small-town
and rural patronage.
Phone Call From a Stranger (20th-Foxi—
Shelley Winters. Gary Merrill. Bette Davis.
Gary Merrill was good as the stranger. Bstte
Davis didn't have much to do but she was excellent.
People enjoyed this show. Give us
more like this and "All About E^-e" (20th-
Foxi. Busine.ss was lair. Played Sun.. Mon.
Weather: Cool.—Wm. "Uncle Billy" Graham,
Lasky Theatre. Detroit. Mich. Neighborhood
patronage.
R«l Skies of Montana (20th-Foxi —Richard
Widmark. Con.stance Smith. Jeffrey Hunter.
A very good action picture with excellent color.
but it lacked quite a bit of earning the film
rental. Worth a date, and on your best time.
They'll like It if you can get them in, but a
forest fire on a hot night won't keep them
very cool! Played Tues.. Wed.. Thurs.
Weather: Fine.—Mayme P. Mu.sselman.
Roach Theatre. Lincoln. Kas. Small-town
patronage.
Take Care of My Little Girl (20th-Fox^ —
Jeanne Crain. Dale Robertson. Mltzi Gajaior.
If it had not been for our technical school
students we would surely have gone In the
red but the school was dismissed in order for
the students to .see this picture. Of course, all
the teenagers felt It could not have been
surpa.ssed but adult comment was about 50-50
for and against. If you have a large school
near you. put It on. But if not. our advice
Ls to lay off or to double bill It. Played
Wed.. Thurs. Weather: Good.—Sam Holmberg.
Buster Grass. New Regal Theatre. Sturgis.
Sask.. Canada. Rural patronage.
UNITED ARTISTS
Buffalo Bill in Tomahawk Territory (UA)
Clayton Moore. Chief Thundercloud. Slim
Andrews. Doubled with "Jungle Headhunters"
iRKOi. a very interesting and educational
trip to the Amazon river territory.
"Buffalo Bill" pleased every one of our Friday-Saturday
action fans with its Indian
fighting and cattle drives. Weather: Fine.
Fair and warm.—James Wiggs jr.. Tar Theatre.
Tarboro. N. C. Rural, small mill-town
patronage.
.Man With My Face. The lUA)—Barry Nel-
.son. Carole Mathews. John Harvey. This is
strictly double bill fan fare and I do not
think too highly of it. Played Fri., Sat.
Weather: Cool.— Harland Rankin. Plaza Theatre.
Tilbury. Ontario. Canada. Small-town
and rural patronage.
Ked LiKht lUA)—George Raft. Virginia
Mayo. Gene Lockhart. George Raft is extremely
popular here. His latest film is fa.stmoving.
well-acted and full of suspense. Enjoyed
Immensely by the big crowds that came
to see it. It has a good title and can be easily
.sold with Raft and Mayo's names. Play it at
any time, it's good enough for most situations.
Played Sun.. Mon. Weather: Fair.—Dave S.
Klein. Astra Theatre. Kltwe-Nkana, N. Rhodesia.
Africa. Mining, business, government
patronage.
Well, The (UA) — Richard Rober, Barry
Kelly. Henry Morgan. Our .surprise picture
of the year and that's putting it mildly. Tliey
went out crying but. brother. It sure Is good!
No top players but the action and story were
wonderful. The suspense was really something,
you could have heard a pin drop in the
theatre at times. Our advice Is play it and
give It your best running time. Played Sat.,
Mon. Weather: Cold.—Sam Holmberg, Buster
Grass, New- Regal Theatre, Sturgls, Sask.,
Canada. Rural patronage.
UNIVERSAL-INTERNATIONAL
Iron Man (U-Ii —Jeff Chandler, Evelyn
Keyes, Stephen McNally. Poor boxoffice even
though a good picture. Sometimes you can't
figui-e them out. Played Sat. Weather: Fair.
—Major I. Jay Sadow, Starllte Drive-In Theatre,
RossvUle, Ga. Farm and mill patronage.
Ma and Pa Kettle Go to Town (U-D—Marjone
Main, Percy Kilbride. Richard Long.
This series stlU amazes me as I think they are
pure torture. But. again the people flocked
out. and a goodly portion of them were the
ones who will pass up really fine pictures I
offer and kick about Hollywood not making
good product. Fair terms made this a very
pleasing run as business was about average.
It didn't draw as well as the first of the series
did but you can't miss on this. If you haven't
run It. book It now and make some dough.
Played Sun., Mon.. Tues. Weather: Rain and
fair.—Bob Walker, Uintah Theatre, Prulta,
Colo. Small-town and rural patronage.
Mystery Submarine (U-Ii — Macdonald
Carey. Marta Toren, Robert Douglas. Guess
I just like movies, but I thought this quite
entertaining. It did average business but several
made cracks about the entertainment I
was dishing out so I'm afraid it wasn't too
well received. If you buy it right though, it's
got action. Played Wed.. Thm-s. Weather:
Nice.—Bob Walker. Uintah Theatre. Frulta,
Colo. Small-town and rural patronage.
Raging Tide, The (U-D—Shelley Winters.
Richard Conte. Stephen McNally. Very good
boxoffice! Shelley Winters and Richard Conte
are tops. Thoroughly enjoyed by all. This
gal Shelley has great appeal here. With the
proper parts and build-up .she'll make another
Jean Harlow or Clara Bow. Played Sat.
Weather: Fair.—Major I. Jay Sadow. Starllte
Drlve-In Theatre, RossvUle, Ga. Mill aiid
farm patronage.
Steel Town (U-Ii — Ann Sheridan, Jolin
Lund, Howard Duff. Above average Sunday
boxoffice, 80 per cent male. But what a bust
on Monday, so the final score was below normal.
A good, colorful and different action
picture, best for a weekend date. Played Sun.,
Mon. Weather: Warm and dry.—Ken Christianson,
Roxy Theatre, Washburn, N. D.
Small-town and rural patronage.
Steel Town (U-Ii — Ann Sheridan, John
Lund, Howard Duff. Although this is a good
action picture It still has a lot missing. Although
Sheridan and Duff are o.k., John
Lund Is miscast. William Harrlgan, an oldtimer,
is fine. Business just fair. Played
Sun., Mon. Weather: Cool.—Wm. "Uncle
Billy" Graham. Lasky Theatre. Detroit, Mich.
Neighborhood patronage.
Trca-surc of Lost Canyon (U-I)—William
Powell. Julie Adams, Charles Drake. A swell
picture with some of the best scenic locations
we have .seen In quite some time. The story
and the cast lift this one above the ordinary,
but we didn't do any business and barely
broke even. It should go, and on your best
time. Played Wed., Thurs. Weather: Fine.
Mayme P. Musselman, Roach Theatre, Lincoln,
Kas. Small-town patronage.
(U-D—Van Heflin,
Weekend With Father
Patricia Neal, Glgi Perreau. A delightful
family comedy which pleased everyone. Comments
were very good. The picture did well
even though we had the senior class play as
competition on Sunday night. Give it your
best playing time. Played Sun., Mon., Tues.
Weather: Fair.-G. P. Jonckowskl, Lyric
Theatre. Wabasso, Minn. Rural and small
town patronage.
WARNER BROS.
Rocky Mountain (WB)—Errol Flynn, Patrice
Wymore, Scott Forbes. Ouch! What a
dud to get stuck with on a Sunday change
that had lots of competition. And I had to
buy this poison late ! There have been lots of
pictures that were worse but this is much
too weak for a single on the best time. If
you haven't bought it. don't go back that far.
Played Sun., Mon., Tues. Weather: Nice.
Bob Walker, Uintah Theatre, Frulta, Colo.
Small-town and rural patronage.
Streetcar Named Desire, A (WB)—Vivien
Leigh, Marlon Brando, Kim Hunter. We did
a fair business on this. This feature isn't bad
but I don't know why it got any Academy
award. Played this with "Magic Cafe" which
was as good as "Streetcar." Played Sun., Mon.,
Tues. Weather: Cool and damp.—Graham and
Yarnell, Kramer Theatre, Detroit, Mich.
Neighborhood trade.
Sugarfoot (WB)—Randolph Scott, Adele
Jergens. Raymond Massey. This is not up to
the standard of other Scott pictures of the
past but they came just the same and the
boxoffice hit a jackpot. Played Fri.. Sat.
Weather: Cool.—Virgil Anderson, C-B Theatre.
Bucklin. Mo. Rural patronage.
MISCELLANEOUS
Alice in Wonderland (Souvaine) — Carol
Marsh. Stephen Murray, Pamela Brown. This
is not as good as the Disney version of the
same story.—John Lawing. Palace Theatre,
Gastonia. N. C. Small-town patronage.
Mummy's Hand, The (SR)—Dick Foran,
Peggy Moran, Wallace Ford. Good and
spooky. Try horror pictures for a Saturday
night attraction after your regular show and
you may be surprised at the results. "Horrorlfic."—Pearce
Parkhurst, Lansing Drive-
In Theatre, Lansing, Mich. Family patronage.
Partners in Time (Astor)—Reissue. Chester
Lauck, Norris Goff, Pamela Blake. Boys,
Lum and Abner still draw well here although
this picture is about the first they ever made
and clearly shows its age. We could certainly
use some new ones with these stars.—Audrey
Thompson, Ozark Theatre, Hardy, Ark.
Small-town and rural patronage.
Thief of Bagdad (Astor)—Reissue. Sabu,
Conrad Veldt. Sabu and the big genie really
perform and the patrons enjoy it. Technicolor
is good. This one is old but it gave us
a good Sunday-Monday playdate. Weather:
Beautiful. — James Wiggs jr., Tar Theatre,
Tarboro, N. C. Rural, small mill-town patronage.
BOXOFFICE BookinGuide June 28, 1952

An interpretive anolyiis of lay an4 tradaprasi reviews. The plus and minus signs Indicate degree of
merit only; oudicnce claisiflcation is not rated. Listings cover current reviews, brought up to dote rcgulorly.
This department serves also as an ALPHABETICAL INDEX to feature rclcoses. Numeral preceding title
is Picture Guide Review page number. For listings by company, in the order of rclcoso, sec Feoturo Chart.
"^riwnm
mi^i
+i Very Good; Good; Fair; Poor; " Very Poor. In the lummory
•
is rotcd 2 pluses. - os 2 minuses.
1 H

REVIEW DIGEST Very Good; • Good; - Fair; — Poor; - Very Poor. In the summary '- is rated 2 pluses, — as 2 minuses.
'S
a
1269 HapM G« lonl» («8) Mmitil «K0 «-16-51 + +
1265 Hard. Fiit •nil Buitllul (78) Drtm»..RKO »• 2-51 + ±
IWJ M«..inj Koit (77) Drama R«P 9-29-51 - —
1.1 -HirUni Globttrollwi. The (SO) Drama... Col 10-27-51+ +
Col 1-26-52+ ^
iirra Girl (70) Coiii« An>boily $«n My Gal I'M (S9) Contdy U-l 6-14-52 + +
1343 Hj.k of Wild Riifr. Tti«
I
(59) W»twn .Col 2-16-52 +
Hcllfilt ( ) Drama LP
1267 He Ran All the Way (77) Drama UA 6- 9-51 + +
1381 Ntf I Come the Marmn (66) Comedy Mono 6- 7-52 + ±
1336 Here Come the Nelioni (73) Comedy U-l 1-19-52 + ±
1276 Here Cornel the Groom (114) Rom-Com Para 7- 7-51 H ++
1299 Huhly Danieroin (81) Drama LP 9-22-51 + ±
1292 High.ayman. The (82) Drami Mono 8-25-51+ +
1372 Hi|h Noon (85) Weitern UA 5-10-52 H +
1297 Hilli of Utah (70) Weilern Col 9-15-51 +
1280 Hii Kind of Woman (120) Drama RKO 7-21-51 + ±
1354 Hold That Line (64) Comedy Mono 3-15-52 + i:
13» Holiday (or Sinnerj (73) Drama MGM 6-21-52 i:
1259 Hollywood Story (77) Myt-Or U-l 5-19-51+ ±
1320 Honeychili (89) Comedy Rep 11-17-51 + S:
1319 Hona Kong (91) Drama Para 11-17-51 + ±
1349 Hoodlum Empire (98) Drama Rep 3- 1-52 + +
1270 Hoodlum. The (61) Drama UA 6-16-51 + —
1311 Hot Lead (61) Weitern RKO 10-27-51 ±
1301 Hotel Sahara (87) Comedy UA 9-29-51+ +
1239 Heute on Telegraph Hill (93) Drama 20th-Fox 3-17-51 + ±
1277 Hurricane lilind (72) Drama Col 7-14-51 ± -
I
1374 It Moscow Strikes (69)
Documentary March of Time S-17-52 +
1383 1 Dream of Jean ie (90) Musical Rep 6-14-52 —
1313 I Want You (102) Drama RKO 11- 3-51 H ±
1328 111 Neier Forget You (90) Drama 20th

Good;
il Very Good;
i
- Fair; - Poor; = Very Poor. In the summary is rated 2 pluses, as 2 mmutes. REVIEW DIGEST
u
•
GO

; iiK.
! Man
I
Disc
1
©Wild
1
Gold
1
Arctic
rnnvjr^ lUxIiit
Feolura productions by company in order of release. Number In squore is national release date. Running
time is In parentheses. Type of story is indicated by letters ond combinations thereof OS follows: (C)
Comedy; (D) Dromo; (CD) Comcdy-Dramo; (F) Fantasy; (M) Musical; (W) Western; (SW) Superwestern.
Release number follows: v; denotes BOXOFFICE Blue Ribbon Award Winner. © denotes color photography.
For review dotes and Picture Guide page numbers, see Review Digest.
ii
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COLUMBIA
|_Ji
Whi,f(e of fiton falkt, Tll« (96) D. .322
C.Uh. C Carpfnlfr
hier (79) D. .326
[iiirll, Tom Ur4ke
fickiip i/Oi 0. . JJ7
Mictui'li. llii(o Uiu, Alltn Mion
Crclonc
i:..,-l>
Fury (54> W..J68
If. v. Sttn
68) O. .309
111. 11. KoBlty
Saluida> > Hero iUl) O..40I
John liTiV. IKirim Ittnl. .Slilnty niarkmer
Lodv ond the Bandit, Tha (79). .0. .337
K.t.vr; i'linmi:!!.;^. I.rrv Moore. J Courtlnjirt
Harlem Globetrotters. The (80)..C..40S
Hh.mi^ ('.i.roel. Il.irl.m Clohctrollcrs
Son of Or. Jekyll, The (77) D..409
Jolly (.aviraiice, A. Knox
l-'nl« lU>«.srit.
Valley of Fir* (63) W. .353
Cene Aotry. I'al Iliillr.sm. OlII Dills
OTen Tall Men (97) D..413
Burt Ijiicister. Joil) l.mranee. 0. Roland
OMon in the Saddle (87) SW. .420
Kjiidolph Scolt. Joan Lrslle. Ellen Dri'iv
Purple Heart Diary (73) D . . 421
Franr.s ljFn:fonl. loiiy Itomaiio. Ben I.e.ssy
Family Secret, The (85) D. .414
Cobb. John Derek. Jody Ijiirancc
l.ec J.
Pecos River (55) W. .484
Oiarles Sl.irrell. Smiley Biirnette, F. Jenks
Boots Molone (103) D..419
Williira llolil.n. Johnnv Slewarl. S. I'lomenls
Olndion Uprising (70) SW . .
41
liwrge Moiiti:omory. Audrey Long. C. B. Uelii
Old West, The (61) W. .473
(^ne Aulry. Gall l>a>l3. Pat Bnllram
Smoky Canyon (55) W. .483
Charles Starrelt. Smiley Burnette
LIPPERT
14 Vorleties on Parade (60) M. .5020
Jackie Coog.in. All-Star llcvue
iS Lost Continent, The (86) D. .5004
Cesar Koraero, UUlaiy Brooke, Chick aundlet
..inl. I'.ililfl.i .\lf.lln.i. T Tlllly
Sum.. Side of the Street (71). .M. .408
Itili) lunlrls. Trrry .Miuin-
Magic Face. The (89) O. .402 )il Leave It to the Marines (66). . .C. .5005
IjiIIit ,\illft. I'jlrli-H Knljil. \V. U Slllrrr "' Sid .Mellon, .Maia Lynn
Corky of Gasoline Alley (70).. D.. 302 2iAs You Were (57) C..5023
Hills of Utah (70 )
W. .356 William Tracy, Joe Sawyer, Hussell Hicks
OMagIc Carpet, The (84) C. .410
l.itnllt- U.ilt. Ji.lm .^Rar. I'alrlcU .Medina
Crimlnol Lowyer (74) D. .412 ijjSky High (60)
I'll II lirlcn. J:iiit \V)atl. Jerome Covm
Shi Mellon. Mara Lynn, Sam Flint.
C .
Mob. The (87) 0. .407
llr.«l.rlrk |-rielord. Belly Biieliler. K. KIley
Five (93) O. .371 ti Highly Dangerous (81 ) D .
Win.im riilpi.^. Sii^jn lUiuelos. E.irl U-e
llaiie Cl.irk. .Maigaret Lockuood. M. liorjne
Jungle Manhunt (66) D. .411 M Unkpown World (63) D. .5101
Kid From Amarillo, The (S6 ) .W. .488 Bruce KoUogi;. Marilyn Nash, Jim Bannon
. .
CBorcfoot Mailman, The (83). .C. .404
LSI FBI Girl (74) D..5002
Cesar Itomcro. Audrey Totter. George Brent
ai Superman and the
(58)
Mole Men
. .
5030
lieorge Reeves, Phyllis Coatea. Jert Corey
[D Great Adventure, The (75) 0. .5021
Dennis Price. Jack lla»klns, 8. McKtnna
Toles of Robin Hood (59) D . . 5008
Uobert Clarke. Mary Uatcber, P. Cavanagh
in] For Men Only (93) D..5102
Paul llenreid. Margaret Field. 1!. Sherman
Bait (78) D. .5103
George Brent. Marguerite Chapman
M-G-M
(21 ORich, Young and Pretty (95).. M.. 138
Jane Poiiell. Vic Damone. Danielle Darrieux
iUiTall Target, The (78) O. .139
liick Pouell. Paula Raymond, Adolphe Mcnjoii
gj Strip, The (85) D..140
.Mickey Ruunty, Sally Forrest, Monica Lewis
If] People Agolnst O'Hara (103). . .0. .201
Speiii-er Tracy. John llodiak. Diana Lyiui
5

PARAMOUNT
^_ll
Peking Express (85) D. .S024
Jiisi'ph Coui-ri. Coriime Calvet, Bdmiind liwenn
Thofs My Boy (98) C. .5026
IPcan Mailin. Jtrry Li'«ls.. liiitll llilsscj-
©Worpoth (95) SW. .5025
Hrk'H, lieaii Jauifer, Forrest Tucker
iMlriiiiTHi (I
Here Comes the Groom (1 14). .C. .5101
Crosliy. Jane W.wii.in, I'liuicliot Tom-
llliii:
Place in the Sun, A (122) D..5102
.MoniBonRTV niri. Bliiubulh Taylor
Rhuborb (94)
liny .Millariil. Jan Sterllne, Gene Lockhart
C..5103
OCrosswinds (93) O..5104
John l'a>nf, llhonda Klcmlne, Korrest Tucker
Darling, How Could You! (96). .C. .5108
Joan l
Anything Con Hoppen (107) . . .C . . 51 17
Jose Ferrer. Kim Hunter. Kurt Kaszner
©Red Mountoin (84) SW. .5113
.^lan l.add, Lizabeth Scott. Arthur Kennedy
©Holf Breed, The (81) SW. .228
Robert VnunK, Janls Carter. Jack Buetel
h4arrow Margin, The (71) D . . 226
Charles McOraw. Marie Windsor. J. White
Target (61) W. .227
Tim Holt. Richard Martin. Linda Douglas
m Gobs and Gals (86) C. .5128
Reinard Brothers. Cathy Downs, Robert Hutton
@ Block Hills Ambush (54) W..5172
Allan "Rocky" Lane. Eddy Waller
Atomic City, The (85) D. .5120
C-ne Rairy. I.ydia Clarke. Michael Moore
©Denver & Rio Grande, The
(89) D..5n5
Edmond O'Brien. Sterling Ilayden. Dean Jaggcr
Clash by Night (105) D 229
Barbara Stanwyck, Robert Ryan, Paul Douela-s
Desert Possoge (61) W 230
Tim Holt. Richard Martin, Joan Dixon
Q] Bal Tabarin (84) C. .5129
Muriel Lawrence. William Oilng, C. Carleton
@©l Dream of Jeonie (90) M..5106
Ray Mlddleton, Muriel Lawrence. Bill Shirley
©Greatest Show on Eorth, The
(151) D..5129
Betty Hutton. James Stew.art. Cornel Wilde
Jumping Jocks (100) C. .5121
nean Martin. Jerry Lewis. Mona Freeman
Encore (89) CD. .5122
niynis Johns. Roland Culver. Kay Walsh
©Wild Heart, The (81) D. .110
.lennifer Jones, David Farrar. Cyril Cusack
©Story of Robin Hood, The
(83) O..
Richard Todd. Joan Rice. James Hayter
One Minute to Zero (..) D. .
Robert Mliehum. Ann Blyth, C. McGraw
©Woman in the Wilderness (. .). .D
Ruth Htjssev. Rod Cameron, fiale Storm.
Old Oklohomo Plains (..) W. .
R>\ Allen. Elaine Edwards
Thundering Caravans (..)....W..
Allan "Rocky" L;ine. Mona Knox

Jnhn
I
I
Brlle
'
Jnhn
!
Ail.m
Kirluird
j
Jim
I
©Bugles
I
Streetcor
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FEATURE
UJ
CO
CHART
_JNITED ARTISTS g ti
g Pardon M» fr.nch (81) C.1402
I'aul Hrtinlil. Mcrli Utxron, P. Bonlfu
STi Four in o ioop (»7) D.1139
o IjMiliorv Halph Unrktr, M. M«)»ln
\
N«« Moiico (74) D..649
. Aur, Mirllyn kUndl. Andy |ir llj)ro.< Nini r.d. Mir«l Arnold, R Trullle
^
I.
V_(
O
a Tom Brown's School Doyi (93).. D.1 148
„ llmi.ird Plilw, Robtrl Nf«lon
:
Sj eOFort Dolionc* (81) SW.1147
CD hiirif (lirk. Itrn Johnson. Trlfr Graves
[
>
O
n uChrhtmoi Corel, A (86) D.I149
^1 \:t4ilr S.m. K.-tthlpen Harrison, J. Wnrner
ij
1
25 Big Night, The (75) D.1151
<
Xu
<
^ I
oe
a.
<
Juiin U.irrymorr jr., Preston Foster, J. I,orini!
D Chicago Colling (74) D,1152
lijn IViryea. Miry Anderson, R. Elliott
1 1 50
I . CiiiK.,!.!. Iiiilii Nben. J. R. Justice
ir Lody Soys No, The (82) C .
i» Another Mon's Poison (89) D.11S4
Pitis, (Jury Merrill, E. Williams
1' Cloudburst (83) D.1153
n I're^ion. aiubelii Scllars, C. Tapley
s Butfolo Bill In Tomahawk
Territory (64) W.1214
riijinii .M...ire, Ttiiindercloud. Yowlachle
IS ORIver, The (99) D . 1 140
Ar'h'ir Shirld*. Nor.i S«lnbiirne. Tommy Breon
yOne Big Aftoir (SO) D.1157
Kielin Kryes, licnnls
n Green Glove, The (86)
OKeefe, M. Anderson
D.1156
i:irnn Ford. Orraldlne Brooks, Gaby Andre
T| Tola of Five Women, A (86) D , 1 1 61
Bonar fnlle.ino, Anne Vernon, L.ina Morris
'T Royal Journey (50) Doc . 1 1 64
ij.,r. n KII7.1I..1I1. Duke Edlntmrjh
of
.,OAfri:on Queen, The (104). . .D. 1155
ll'imi'lirry Rocarl, K. Hepburn, R. Morley
SIOMutiny (74) D.1163
Mirk Str»eas, Angela Lansbury, P. Knonles
a Strange WorM (80) D.1165
1 Amtelira Ilaulf. Alejiander Carlos, C. Brown
(D) Captive City, The (91) D.1166
l-'nr^>ihe, Joan CamdeD, H. i. Kennedy
ID Without Warning (75) D.1168
Williams. Mce llandall, Edward BInns
iV Red Plonct Mors (87) W,1169
,^
2
! -.f Cr.iws, .\nilre:i King. Oley Lijidgren
Ji
Conte, Vanessa Brown, I,ec J. Cobb
2
I
^1
Fighter, The (78) D.1167
OToles of Hoffmann (138) M.I 170
Mnira Shn.irpr, Robert Ilelpmalin
2« Confidence Girl (81) D.1173
^^ Tnm i.nuA, Hillary Brooke, Aline Toane
Outcast of the Islands (93) D. .1172
Ralph Richardson, Trevor Howard, \V. Ililler
Actors and Sin (85) CD.. 1158
Edxirrt Robla'on, Marsha Hunt, E. Albert
IQ High Noon (85) D..1159
! G.irv Cooper, Grace Kelly, Uoyd Bridges
UNIVERSAL-INT'L £ So
Iron Man l82) 0. ,130
Jell Ih iii.lliT. Kvilyn Koyes, Stephen McNaliy
OMork of the Renogode (81). ^W. .129
ijlc.irdu .\l..rBinlli.in, Cyd Charisse. j. C. Nnl.sh
OCottle Drive (77) SW..128
Jiii'l .McCrra, liran Slucknell, Leon Ames
OLIttle Egypt (82) CD.. 131
RlHiiulii KIrmlns. Murk Slevcne, Nancy Guild
You Never Con Tell (78) D.,132
lUi-k i'ii«.ll. I'rKtv How, Clliirles Drake
Thunder on the Hill (84) . . 1 33
Cliiiidille Colhcrl, Ann lllylh, R. Douelas
OLody From Texas (78) D, ,136
liowani I'liff. Mona I'reemnn, J. Hull
Reunion in Reno (80) C. .135
Maik Sti'M'iis. I'fBpy I>o«. G, Perrcaii
OGolden Horde, The (76) D..134
liailil Kari.ir, Ann BIytli, R. Macready
Lady Pays Off, The (80) D, .202
Mnda liarnell, Stephen McNally, 0. Perreau
Raging Tide, The (94) D. .203
Sli.iny Wiiitrrs. Itirlwircl Conle, C. mrkforil
eCovc of Outlaws (76) SW. .201
Alexis Smith. M.HCdonalil Carey. Victor Jory
Strange Door, The (80) D. .204
CliMili's l,:iiislitnn. Iliiris Karloff. Forrest
S.
Weclt « o
til] UOCoptoin Horatio Hornblower
(117) D. .030
Crrgiiry Peck. Virginia Mayo, R. Bealty
Thorpe—Ail American (105) D. .101
lliiil l.ancasicr, Clmrlet Blckford, P. Tliaxter
Ts! Force of Arms (100) 0. .102
William lliilden. Nancy Olson. Frank Lovejoy
3? Tomorrow Is Another Day (90). .D. .103
liuili ilunian, Sieve Cochran, L. Tilttle
[61 ©Pointing the Clouds With
Sunshine (87) M. .105
Dennis Morkt.m. Virginia Mayo. 8. Z. Sakall
i
Come Fill the Cup (113) D. .106
James Cagiiey. James Gleason, K. Massey
Ifl Close to My Heort (90) D, ,107
Hay Millanil. Gene Tlerncy, Fay Balnter
[17] Tonks Are Coming, The (90). . . .D. . 108
Sine Cm-liian, Marl Aldon, Philip Carey
[Tl Siorlift (103) D, ,109
Minis Day, (Jindon MacRae. Ruth Roman
I
©Distant Drums (101) D..111
Gary Cooiier. Marl Aldon. Richard Webb
gU OI'll See You in My Dreoms
(110) M..112
Hoi is Day, Danny Thomas. Frank Lovejoy
HI O Room for One More (95) . . . .C . . 113
Cary Grant. Betsy Drake, Iris Mann
[D This Womon Is Dangerous (97) . . D . . 1 1
Juan Cr.ivifnrd. Dennis Morgan. David Brian
1 Retreat, Hell! (9S) D . . 1 1
l''r.ink Lovejoy, Anita Louise. R. Carlson
in the Afternoon (85). .D. .116
Hay Milland. Helena Carter, Hugh Marlowe
1
Nc^ned Desire, A (122). D. .104
Vivien I,eigh. Marlon Br.indo. Kim Hunter
©Big Trees, The (89) D. .117
Kirk Douglas. Patrice Wymnre. Eve Miller
52] ©Jock and the Beanstalk (78). C. 118
Bud Aiihnlt, Lou Costello. Buddy Bacr
Its] ©Lion and the Horse, The (83). D. .119
Sti've Cochran, Ray Teal, Sherry Jackson
[3] Mara Moru (98) D . . 120
Enol Flynn. Ruth Roman. Raymond Burr
Son
J
Francisco Story, The (80) ...D. 121
.Ine! McCrea, Yvonne DeCarlo, S. Biackmer
gj ©About Face (94) M . . 122
Gordon MacRen. Eddie Bracken. V. Gibson
©Carson City (87) SW.,123
itandolnh Scott, Lucille Norman, R. Massey
[Iil©3 for Bedroom C (74) C..124
Gloria Swanson. James Warren. Fred Oark
; Winning Team, The (98) D .
llonald Reagan. Doris Pay. Prank Lovejoy
M ©She's Working Her Way
Through College (101) M..128
\'iigiMia Mavo. Ronald Reagan. Gene Nelson
©Story of Will Rogers, The (. .). .D. .
Will Rogers Jr.. Jane Wyman. N. Beery jr.
MISCELLANEOUS
. .
MARCH OF TIME
If Moscow Strikes (69) . Doe. . .May-52
Wi'stbinnk Van Vnorhis. narrator
REALART
Basketball Fix, The (68). . . .D. .Sept. -51
John Ireland. Vanessa Brown, M. Thompson
Bride of the Gorilla (65). . . .D. .Oct.-51
Barbara Payton, Lon Chaney, Raymond Burr
Bushwhackers (70) D . . Dec.-51
Juliii Inland, Wavnc Morris, L, Tiemey
Geisha Girl (67) D. .Moy-52
Martha liver. vV. Andrews, A. Macdonald
Kid Monk Boroni (80) D. .May-52
Itlchard lIiiljiT, Itnicr Cabot. Leonard Nlnioy
©Moytime in Moyfolr (94). .D. .May-S2,
Anna Neagle. Michael Wilding, Peter Graves
Summer Storm (92) D . . Moy-SZ
Linda Darnell. George Sanders. Anna Lee
Woll of Death (82) D. .Moy-52
.Maxwell Reed. Susan Shaw. Laurence Harvey
REISSUES
ASTOR
Daniel and the Devil (112).D.
i'lilward Arnold. James Craig
Dishonored Lady (85) D.
lleily L.'imarr. Dennis 0"Keefc
Guest in the House (121). D.
Anne Baxter. Ralph Bellamy
Lady of Burlesque (91)...D.
iiailiara Stanwyck. Miclinel O'Shca
Private Snuffy Smith (67).. C.
Bud Diiucin, Edgar Kennedy
Strange Woman, The (100). D.
Iledy Lanuirr. George Sunders
COLUMBIA
Kongo, the Wild Stallion (65). D. . Feb,-52
liochelle Hudson. Ired Stone
CI
estiiKi
fiiilii:!
eiitiH!
fiiliii
St
am
SJliii)
KW
K Until
lliilill:)'
RKO RADIO
Body Snotchers (78)
IHlllll
D. .Apr,-52 ~lite
Boris Karloff. Bela Liigosl
Cot People, The (73)
D. .Feb.-S2
Kent Smith, Simone Simon
Hunchback of Notre Dame
C
(117) D. .Feb,-5Z
Charles Laughlon, Maureen O'llara
I
Walked With a Zombie
(69) D. .Apr.-52
Tom Conway. Frances Dec
King Kong (100) D.. May-52
Fav Wrav. Bruce Cabot
Leopard Man (66) D . .
May-52
Dennis O'Keel'c. Margo
Snow White and the Seven
Dwarfs (83) CD. . Feb.-52
Cartoon feature
REALART
©Conyon Passage (92) W. .May-52
Dana Andrews. Susan Hayward, B. Donlevy
Code of the Streets (69). . . .D. .June-52
Little Tough Guys, II. Carey, F. Thomas
Criminals of the Underworld
(61) D.. May-52
Richard Di.\. Lon Clianey, Wendy Barric
Droculo (75) D. .Apr.-52
Slriti
,'j[fll
:;3;:lin
Kitz Bros., JaJie Frazee, Robert Paige
Swindlers, The (76) D. .June-52
SI
Dan Duryea, Ella Raines. William Bendix
Warden of the Big
House D . . Moy-52m(j!,;
I'- It
Victor McLaglen, Jackie Cooper. Peggy Moran Ifinj
110
II?
ii: »n
Hi)
; I'iWiir
i»lr
!»Jli(
ISltf
III. Do
Bela Lugosi. D.avid Manner. H. Cllandier
Escape From Hong Kong (60). D. . Feb.-52
S(
Leo Carrillo. Don Terry. Andy Devine
!ll|lloi
Fighting the Rocketeers (66). D. .
Moy-Sl
Ed Sullivan. Jack LaRue, Frank Jenks :
Frankenstein (69) D. Apr.-Sl
Boris Karloff. Colin Clivc, Mae Clark ,
©Frontier Gal (84) W. .Moy-5a
Yvonne DeCarlo., Rod Cameron, Andy Devine
Hlnfii
Holfwoy to Shonghoi (62) . , D. . Feb.-52
Irene Hervcy. Kent Taylor
Riiii
In a Podded Cell (69) C . . Feb.-52
Ljifli
Olson and Johnson. G. McDonald. A. (Jurtls
Mossocre in the Orient (60). .D. .May-S2(
m
Leo Carrillo, Turhan Bey, Don Terry
Prison Break (74) D, .May-5, 5i
Barton MacLanc, Constance Moore. VY. BonC MIMm
Strait Jockets (61 ) C . . Feb,-52
CENTURY FOX
20th
©Block Swan, The (85). .0. .July-52
. .
Tyrone Power. Maureen •'Hara, L. Oegar
Laura (88) D , . May-52
Dana Andrews, Gene Tlerney, Clifton Webb
©Leave Her to Heaven
(110) D. .June-52
Gene Tiernev. Cornel Wilde, Jeanne Craln
Rains Come, The (95) D. , May-52
Tyrone Power. Myrna Loy, George Brent
rhis Above All (1 1 0) D . .
Moy-S2
Tyrone Power. Joan Fontaine, Thomas Mitchell
©To the Shores of Tripoli
•
(86) July-57
John Payne, Maureen O'Hara, Randolph Scott
UNITED ARTISTS
Red River (..) W. .June-52
John Wayne, Monlgomery Cllft
©Tulsa (..) D..June-52l
Susan Hayward. Robert Preston
WARNER BROS,
Coptain Blood (98) D . . 1 2-1 5-51
Erroi Flynn. Olivia DeHavilland
:!tIH
W
3[k

,
Short
.12-27-51
3-
. .
'
subjects, listed by eompony. In order of rolcose. Running time fellows title. First dole l> nollonol
p,
reteose, second the dole of review In BOXOFFICE. Symbol between dotes Is roting from BOXOFFICf
review. H Very Good,
f Good. ± Foir. ^ Poor. = Very Poor. O Indlcofcs color photogrophy.
Columbia
Prod. No. Title Rel. D.itc R.iling Re.'cl
6-12-52
ASSORTED COMEDIES
4412 She Took a Powder (16) .1011-51 2
4421 Trouble In L.iws (16) ... 10.11-51 i
4422 The Champ Steps Out
(16^/2) 11-15-51 -I
4423'Frji(ly Cat (16) 12-13-51 i
4413 A Fool .ind His Honey
(16) 2-14-52 -t
4414 Haopy-Go-Wacky (16).. 2- 7-52 i
4424 RootiM' Tootin' Teiiderfeet
(16) 2-14-52 4
4425 A.m. Fire. Scoot (16).. 3-13-52 i
4415 Heebie Gee-Gees (le'A) 4-10-52 4
4416 A Blissful Blunder (16Va) 5-8-52
4426 The G'nlc at the Sink
(161 2)
I
CANDID MICROPHONE
(One-Reel
Sptcials)
11-24
12- 1
4-26
3- 1
4-26
S-10
5- 3
6-21
4551 Subject No. 1 (10),... 10- 4-51 ff 11-17
4552 Subject No. 2 (11) 12- 6-51 ± 12-22
4553 Sub ect No. 3 (10) 2- 7-52 + 3- 1
4554Sublecl No. 4 (8>/,) . . . 4- 3-52 -(• 5-10
4555 Subject No. 5 (11) 6- 5-52 -t: 6-21
CAVALCADE OF BROADWAY
4651 The G.iy Nineties (10) -, 11-15-51
1951-52 SEASON
4651 Eddie Condons (10) ... . 11-15-51
4652 Bill Hardy's (91 i) 2-14-52
4653 Casa Seville (10) 4-24-52
12- 8
4-12
6- 7
COLOR FAVORITES
(Technicolor Reissues)
4602 The Shoemaker and the
Elves (8) 10-18-51 + 1215
4603 Lucky Pips (7) 11- 8-51
4604 Holiday
+
Land (7) 12-13-51 i:
4605 Snowtime (7) 1-17-52 -f
4606 Bluebirds' Baby (7).... 2-14-52 +
4607 Monkey Love (7) 3-13-52 ±
4608 Babes at Sea (7) 4-10-52 ±
4609 Let's Go (8) 5- 8-52 ±
4610 Crop Chasers (8) 6-12-52 +
COMEDY FAVORITES
(Reissues)
4432 Midnioht Blunders
(I71/2) 11-22-51 ±
1433 Olaf Lauohs Last (17) .
-f
4434 High Blood Pleasure (19) 2-28-52 ±
4435 So You Won't Squawk?
(16) 4-17-52
4436 Groom and Bored (..).. 6-26-52
12-15
1-26
2- 9
3- 1
4-12
5- 3
5-31
6-21
+ 5-31
Metro-GoIcdwYn-MaYer
Prod. No, Title Rel. D.ite R.itino Rev'd
CARTOONS
(Techntcolor
W-333 Nitwitty Kitty (7) .10 8-51 + 1013
W-334 Insiilc Cackle Corners
(9) 11-10-51 it 11-17
w-335 Droopy's Double Trouble
O) U-17-51 + 11-24
W-338Maoical Maestro (7).. 2- 9-52 (f 5-10
W-343 One Cab's Family (8). 5-17-52
W-345 Rock-A-Bye Bear (7), 7-12-52 ....
FITZPATRICK TRAVELTALKS
T-311 Glimpses of Argentina
(8) 12- 1-51 -+ 2-9 1
T-312 Picturesque New Zealand
8) 1-26-52 + 2-23
2-23
4-12
T-313 Beautiful Brajil (8) . . . 2-29-52
T-314 Life in the Andes (8) 2-23-52
T.315 Land of the Tai Mahal
(8) 3-22-52
T.316 .l,isi.er National Park (9)4-19-52
T-317 Seeing Ceylon (8),... 5-17-52
T-318 Ancient India (9).... 6- 7-52
GOLD MEDAL REPRINTS
(Tecliiiicolor)
W-361 Puttin' On the Dog
(7)
I
10-20-51
W-362 Mouse Trouble (7) ... 12-18-51
W.363 The Mouse Conies to
H
Dinner (8) 1-19-52 |
W-364 Onmhhoiinded (9) , 8-52
W.365 Frairty Cat (8) 5-10-52
10-13
11-24
2-23
W-366 Dog Trouble (8) 6-21-52
PETE SMITH SPECIALTIES
S 352 That's What You Think
(9) 1013-51 It 11-17
S-353 In Case You're Curious

. 4-28-52
.11-2451
6-16-52
.
10-20-51
10-27-51
4-26-52
.
SHORTS CHART
. . 1- 9 52
noi Hat King CoU and the Jot
Alt>ml Orth (15).
730J Oict Slabllt ind Hit Orcti.
(15) 1-30-52
7305 Bliit Bvton tni Hit
Orch«lr« (15) 3-12-52
730e Adi Lnnvd and Htr All
.5-
H 2-23
Girl Orth (15) 7-52
7307 Pi'M P'ldo and Orch
(15) 7- 2-52
7308 Dick Jurgtni and Orch
(15) 8-27-52
TWO-REEL SPECIALS
7201 Dangir Under llie SeJ
(16",) 1210 51 Hll-10
7202 Kniohli o( the Hijhany
(17) 6-18-52
TECHNICOLOR CARTUNES
(Reittuet)
&S33 The Foi and the Rabbil
(7) 10-15-51
1951-52 SEASON
7321 looie Nul (7) 10-24-51 + 12- 8
7322 Abou Ben Bosfit (7) . .11-19-51 :t 12- 8
7323 Painter and PoinlCf
(7) 12-12-51 H 12- 8
7324 Bathing Buddies (7) 1- 7-52 * 2-23
7325 Slipliorn King o( Pslaroo
(7) 2- 4-52 + 2-23
7326 Cam Cr.'iy (7) 3- 3-52 :J: 4-26
Dri»tr . 3-31-52
>327 RetHf-l (7)
7J2H Pofi and PeaunI (7) + 6-21
"•• Come Home (7). 5-26-52
Mrr Fiends (7). 6-21-52
',
idy (7) 7-21-52
/>i^ ni:«> Weed (7) 8-18-52 .
7333 Mutical Moment! (7) 9-15-52
VARIETY VIEWS
7341 Italian l-ilertude (9) .11- 551 ± 12- 8
7342 Brooklyn Goes South (9) 1-21-52
7343 Sail Mo! (9) 2-25 52
7344 Rhythm on Ihe Reel (9) 41452 ...
7345 Armys Finest. The (9) .
+ 4-19
7346 Village Metrooolii (9) 9-8-52
WOODY WOODPECKER CARTUNES
(Technicolor)
6355 Red«ood San (7) 10- 1-51 * 9-15
6356 Woody Woodpecker Polka
(7) 10-29-51 -f 9-15
1951-52 SEASON
7351 Destination Meatball
(7) 12-24-51 -f-
11-10
7352 Bom to Peck (7) 2-25-52 + 2-23
7353 Stage Hoa« (7) 4-21-52 + 4-19
7354 Scalp Treatment (7) . . . 6-16-52
7355 Woodpecker in the Rough
(7) 8-11-52
7356 The Great Who-Oood-lt
(7) 10- 6-52
Warner Bros.
prod. No Title Rel. Date R.iling Rev'd
BLUE RIBBON HIT PARADE
(Technicolor
Reissues)
8302 Lady in Red (7) 10-13-51
8303 Siiiflles and Bookworm
(7) 11-10-51
8304 Goldilocks Jivin* Bears
(7) 12- 1-51
6305 01 Thee I Sing (7) 1-12-52
«l06From Hand to Mouse (7) 2- 9-52
8I07Bra.e Little Bat (7)... 3-15-52
8308 Snow Time (or Comedy
(7) 4-12-52
8309 Hush My Mouse (7)... 5- 3-52
8310 Bahy Bottleneck (7) 5.14-52 ....
BUGS BUNNY SPECIALS
(Technicolor)
8723 Ballot Box Bunny (7) .10- 6-51 H 11-24
8724 Big Top Bunny (7) 12- 1-51 f( 1-19
8725 Operation Rabbit (7)... 1-19-52 H 4-19
R72fi Fo.y by Pro»y (7) 2-23-52 ft 4-26
8727 14 Carrot Rabbit (7) 3-15-52 -^ 6-21
8728 Water. Water Every Hare
(7) 4-19-52
8729 The Hasty Hare (7) 6- 7-52
FEATURETTES
8102 A Laugh a Day (20) .
H 1-19
8103 Wont Play (20) 12-29-51
8104 Gun to Gun (20) 3-22-52
8105 The ManHllers (..) 5-17-52
lOE McDOAKES COMEDIES
8402 So You Want to Be a
Plumber (10) 11-10-51 i: 1-26
S403 So You Want to Get It
Wholesale (10)
8404 So You Want to Enjoy
1-12-52 + 4-19
Lite (10) 3-29-52
8405 So You Want to Go to a
Conienlion ( ) 6- 7-52
MELODY MASTERS BAND
8801 U S. Army Band (10) 10-13-51 -f 12- 1
SS02 Jan Garber and Orch.
^„, „
sign warning all drivers to renew
their licenses by noon. A slumbering
policeman gives him the various
driving tests, including the eye test
with a sign reading: "I Can't See a
Thing." The reflex test is just as
bad and Woody gets entangled with
a fire extinguisher which becomes a,,;
jet plane. He then decides he wantsi,
a pilot's license.
Woodpecker in the Rough
(Woody Woodpecker Cartune)
U-I
7 Mina.
Good. An amusing Technicolor
cartoon which will prove particu-'
larly enjoyable to sports lovers.
Woody Woodpecker, anxious to play
golf on a public course, gets up at
3 a. m. and hurries over to the course
only to find a hundred others there
ahead of him. A powerful wrestlertype
golfer crashes through the waiting
line and takes Woody with him.
He bullies Woody but the little bird
substitutes a highly magnetized ball
for the real ball and gets the best of
the bully.
Kiddin' the Kitty
WB (Merry Melody) 7 Mins.
Good. An amusing Technicolor
cartoon dealing with Dodsworth, the
lazy household cat. Dodsworth is
threatened with eviction if he does
not get rid of mice—so he tries to
train a kitten to catch same—with
disastrous results. In the finale,
Dodsworth is locked out of the house
and the kitten is installed in a comfortable
box in the warm kitchen.
Water, Water Every Hare
WB (Bugs Bunny Special) 7 Ming
Good. One of the best of the Bugs
Bunny Technicolor cartoons with an
hilarious burlesque of evil scientists
and mechanical monsters a la Frankenstein.
Bugs dreams he is the unwilling
occupant of a castle where
the mad scientist wants his brain to
put info a mechanical monster. A
ferocious long-haired animal is let
loose to capture Bugs but the lattei
proves to
be more than a match for
him and the horrible animal quits the
castle in disgust.
You Want to Enjoy Life
WB (Joe McDoakes Comedy) 10 MiM,
Fair. George O'Hanlon continues
the adventures of Joe McDoakes, the
inevitable Fall Guy. Diagnosing his
symptoms of ringing in the ears, stiff
neck, etc., the doctor gives Joe 3C
days to live. Joe then goes on C
spending spree with wine, womji;
and fancy clothes. After the 30 day!
are up, Joe finds that his symptoms
were due to a tight shirt collar one
dozens of creditors are howling foi
their money.
Sketches of Scotland
Fine Arts Films
9 MiOS
Very Good. Something differen
in the way of a British Technicolo:
cartoon. A Scotch-brogue narrato
relates a whimsical tale about thf
dreams of a sleeping Scottie dog. Ai
enjoyable and colorful fantasy whici
should find great favor with art housf
patrons.
:Sl
-OB
.an
Hie
:id
fciil
IJ
see:
10
BOXOFFICE BookinGuide June 28, IflS
Cooi

Opinions on Current Productions; Exploitips
niWJiVt Mmm
(fOR STORY SYNOPSIS ON EACH PICTURE, SEE
REVERSE SIDE)
Sally and Saint Anne F
'°"'"" """"
Univ.-Infl (225) 90 Minutes Rel. July '52
Because a skilled and delicate touch wa:; employed in its
approach to a whimsical comedy idea—with spiritual overtones—
this classifies as a delightful parcel of diverting entertainment,
well-equipped to serve as a topside booking in
virtually every situation. Shrewdly tailored lo exert widespread
I. Arthur Ranlc 102 Minutes Rel. June 21. '52 family appeal, the film's humor is wholesome; the
ftta
IS.
sentimental passages are heart-warming without slipping
over into the maudlin; performances are generally first-rate,
and the revenue outlook for the offering can solely be prognosticated
as solidly on the profit side. Outstanding among
its assets—and not to be overlooked by astute showmen in
blueprinting merchandising campaigns that will stimulate
patronage—are the winning portrayals etched by Ann Blyth
and the veteran Edmund Gwenn. The combined efforts of
Producer Leonard Goldstein and Director Rudy Mate, working
from a basically sound screenplay, result in sparkling credit.
Ann Blyth, Edmund Gwenn, John Mclntire, Palmer Lee, Hugh
O'Brian, Jack Kelly, Frances Bavier, Otto Hulett.
Island Rescue
F
Univ-Int'l (282)
87 Minutes Rel. June '52
This British feature qualifies as good all-around entertainment
for the family that cleverly mixes comedy with drama
and works up toward a climax that has real suspense. It
starts off on a preposterous note with British intelligence during
the last war plotting to recapture a valuable prize cow
from a channel island occupied by the Germans, then becomes
realistically exciting as the spies maneuver on the
island, always just a step ahead of the enemy. The ending,
with two naval vessels in combat, is well done. The leads,
David Niven and Glynis lohns, are excellent. They are developing
a following in the U.S. One of the choice bits of
humor is where a substitute cow is painted to resemble the
prize cow, is patted affectionately by a German officer and
emits a cloud of dust. Exploitation should play up the combination
of laughs and thrills. Ralph Thomas directed.
David Niven. Glynis Johns, George Coulouris, Barry Jones,
Kenneth More, Noel Purcell, Bernard Lee.
Bal Tabarin
Drama Wjtii Music
Republic (5129)
84 Minutes
Rel. June I, '52
Its Parisian backgrounds (nearly half of the picture was
filmed in the French capital) and most especially the scenes
shot in the famous nitery from which came the title furnish
the offering's most pleasing aspects and, incidentally, the
most promising material for merchandising. The famed cafe's
production numbers, impressively staged albeit indifferently
photographed, accord the feature an aura of opulence which
transcends its budget and conceivably could justify its booking
in the topside spot of less-important tandem bills. Unfortunately,
however, the picture itself—as concerns scripting,
performances and direction—is no better than ordinary. Muriel
Lawrence's thespian shortcomings are somewhat mitigated by
her singing, and the musical interludes it highlights are also
praiseworthy. Philip Ford directed for Producer Herman Millakowsky.
Muriel Lawrence. William Ching, Claire Carleton. Steve
Brodie, Steven Geray, Carl Milletaire, Jan Rubini.
White Corridors
The intent behind this film was to glorify the high ideals,
grit and sacrifices of the medical profession, but the net
result unfortunately is a series of depressing hospital scenes
complete with illness, death and all the attendant paraphernalia
of operating rooms. Attempts are made from time
to time lo lighten it with bits of humor usually so well handled
by British directors and players, but they seldom come off,
partly because they seem out of place in the surroundings.
The big cast does its best, with Google Withers, James Donald,
Godfrey Tearle, Petula Clark and Barry Jones excelling,
but the members have yet to win a large following in the
U.S. The film will open in a New York art house and that
seems the place for it. Exploitation will have to bear down
on medical heroism. Pat Jackson directed.
t-
Googie Withers. James Donald. Godfrey Tearle. Petula Clark.
Moira Lister. Jack Watling. Barry Jones.
1388 BOXOFFICE
We're Not Married F "ZZ
,
20th-Fox (221) 85 MinutM Rel. July '52
II lor no other reason than the inestimable magnetism of
its potent stellar array, this unusual feature should attract
profitable patronage in most situations. Then, to further accent
its potential, there is the off-beat—although not entirely
idulj. precedential—story structure. The film incorporates five dilferent
yarns, each of which stems from a common motivating
situation, but each with its own cast and background The
approach to comedy covers a wide area, v/ith sa ire and
irony being stressed—successfully in some spots but falleringly
in others. In those incidents where the aim at humor
fell short of its mark, it is attributable lo over-writing and
straining direction. The episode featuring Louis Calhern and
vivacious Zsa Zsa Gabor is easily the feature's highlight.
Obviously, the merchandising campaign must be built around
the stars. Technically, the offering is impressive Nunnally
Johnson produced, Edmund Goulding directed
Ginger Rogers, Fred Allen, Victor Moore, Marilyn Monroe,
David Wayne, Eve Arden, Paul Douglas, Mitzi Gaynor.
lIsecL
Washington Story
F
°"""
MGM (238) 82 Minutes Rel. July 18, '52
While its volatile subject is approached with tongue sufficiently
in cheek to permit an occasional gentle rib being
tossed at our national lawmakers, the picture on the v/hole
sings a song of praise and patriotism for the solons. It was
brightly written by Robert Pirosh, who also direc ed. and
performances are excellent. The mere fact that the film was
produced personally by Dore Schary, MGM studio's headman,
is assurance that it was treated to Leo's best as concerns
mountings. Inasmuch as the feature goes forth at a time
when there is intense interest in politics, it has a good chance
of doing top business, especially in those situations where
the showman pursues the obvious and unusual opportunity
for topical exploitation, and by accenting the name-heavy
cast and the engrossing tour of behind-the-scenes, officio!
Washington the offering accords.
Van Johnson. Patricia Neal. Louis Calhern. Sidney Blackmer.
Philip Ober, Patricia Collinge. Moroni Olsen. Dan Riss.
The Rough, Tough West
Columbia (487) 54 Minutes Rel. June 20. '52
This has the right ingredients for the kids—hard ridin',
straight shootin' and the final triumph of justice. It's basic
western stuff. Pee Wee King and his Band, with Smiley
Burnefte, fool around a good deal and perform a couple of
toe-tapping hillbilly numbers. Best is " 'Cause I'm in Love."
Producer Colbert Clark does not appear to have made a pitch
for adults. His budget was obviously modest. Barry Shipman's
story is routine. Charles Starrett, dualling cs smalltown
boss and masked raider, dominates an otherwise undistinguished
cast. Carolina Cotton sings pleasantly. Ray
Nazarro, the director, keeps the pace fast in spots. His best
contribution is his handling of the climactic scene when the
outlaws set fixe to the little town. Full effect is lost, however,
in a feeble anti-climax. The film doesn't offer many exploitation
angles.
Charles Starrett, Smiley Bumette. Jack Mahoney. Carolina
Cotton. Marshall Reed. Fred Sears. Bert Arnold.
The Sky Is Red
Realart 99 Minutes Rel.
A depressing and intensely realistic Italian-language film
about the plight of adolescents and teenagers in post-war
Italy. The sex angles can be exploited to good returns in key
city downtown spots but the love affair between a boy and a
young streetwalker puts the film in the "adults only" class.
Also suited to most art houses, where Marina Berti. who
played the slave girl in "Quo Vadis, " will have some name
value. While Miss Berti gives an extremely sexy port.-ayal
of the wayward heroine. Anna Maria Ferrero contributes a
r. 4 more sensitive performance as a IS-year-old consumptive.
l,j|i There may be some audience curiosity about Mischa Auer
jr. but the chubby young actor is nothing like his comic
father and his acting is listless. The picture has the stamp
of authenticity due to the grim panorama of ruined, gutted
buildings in an infected area, where the characters live
Directed by Claudio Gora
Marina Berti. Mischa Auer jr.. Jacques Sernas. Anna Maria
Ferrero. Lauro Gazzolo. Liliana Pellini. Giudita Rita.
June 28, 1952 1337
F
A

:
..arly
. Who
. . Laughs
. .
Marina
.
.
. .
. . Corridors
. . Brilliant
. . Paris,
. . And
. . Gayest
. . Music
. .
. .
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STOBY:
"Were Not Married" {20lhFox)
In interrelated episodes this traces the reactions of several
divergent pairs ol supposedly married people to the nevi^s
that their wedding ceremonies hovn been performed by Victor
w„-,.. ^ bumbling justice ol the peace, a lull week before his
.ion goes in;o ellect. The errors are not discovered
three years later, when one of the couples
launches a divorce action. Then it becomes necessary to
inform the others that they have- been, as it were, living in
sin Involved are Fred Allen and Ginger Rogers; David
V/ayne and Marilyn Monroe; Louis Calhern and Zsa Zsa
Gabor; Paul Douglas and Eve Arden, and Eddie Bracken
and Mitzi Gaynor. In the end the justice ol the peace refunds
iheir money, and they all arrange to get married
again—legally
CATCHLINES:
Unquesnonably the Prize Comedy of the Season ... As
Five Couples Who Have Been Enjoying Wedded Bliss . .
Discover They're Not Married at All A Bonus Package
of Laughs and Stars
(l 1 i
°'
I
» do
THE STORY: "Sally and Saint Anne" (U-I)
As a child Ann Blyths prayers to Saint Anne are always
miraculously answered; growing into womanhood, she continues
to appeal to her patron saint lor help. Her family's
mortal enemy, John Mclntire, an influential alderman, holds
a heavy mortgage on their home, and puts over a deal to hove
a highway run right through the house so they'll be forced
to sell at a loss. An appeal to Saint Anne enables Ann to
recapture her boy friend from a man-hunting sophisticate;
then her grandfather, Edmund Gwenn, has their house moved
onto a lot which he owns next to an apartment belonging to
Mclntire. It is discovered the apartment encroaches on
Gwenn's lot; alter making Mclntire's life miserable, Gwenn
says he won't prosecute, and Mclntire becomes a steadfast
friend.
.
.
CATCHLINES:
The Wonderful Story of a Miraculously Funny Family
And a Gorgeous Gal Who Had Personal Pull With a Saint
Ask Sally to Put in a Pitch the Years Most
. . .
Hilarious Fun Begins.
THE STORY: "Washington Story" (MOM)
THE STORY:
"Island Rescue" (U-I)
Patricia lieai a reporter, goes lo V/ashinglon, D. C, in
search ol sensational material and meets Philip Ober, a
gossip-mongering newspaper-radio columnist. He suggests
she concentrate on Van Johnson, popular young congressman
with a record so clean that even his political foe, Louis
Calhern, admires him. Patricia slicks close to Johnson, but
is urjable to turn up any newsworthy weaknesses until he
begins to be seen in the company of Sidney Blackmer, lobbyist
working for the passage of a new bill which would hurt
the state Johnson represents, although benefiting the nation
as a whole. Confronted with this dilemma, Johnson wrestles
with his conscience and finally risks political suicide lo vo e
for the bill, successfully risking outside pressures. Then he
and Patricia realize they aie in love.
CATCHLINES:
Here's the Behind-the-Scenes Story of the Men . .
And
.
the Women , Make the Headlines in the World's Most
Exciting City ..A Dromalic Blend of Love . .
And Legislation
THE STORY:
'The Rough, Tough West" (Col)
Charles Starrett becomes city marshal ol a western mining
town dominated by his old Ranger pal, Jack Mahoney.
Neither S arrett nor Mahoney's girl, Carolina Cotton, knows
of Big Jack's scheme to grab the miners' gold. Valeria Fisher,
local newspaper publisher, opposes Mahoney, despite the
.
,
letter's devotion to her crippled young son, Tommy Ivo.
Starrett learns of his friend's crooked plans and breaks with
him The hero-worshipping cripple, disillusioned, warns the
miners of an ambush. He is shot. Remorseful, Mahoney is
wounded by his own gangsters, who lire the town. Realizing
little Tommy is roasting alive, Mahoney tries to save him,
but is overcome Both are rescued by Starrett, alias the
masked Durango Kid, while the band plays "The More We
Are Together," and the newspaper editor spouts a little vague
philosophy
CATCHLINES:
Masked Raider Brings Justice to the Brawling West
Man's Lust for Gold Sets Guns Blazing While Whole Town
Bums It's Roaring Action, Sudden Death and Grim
.
Vengeance V/hen the Durango Kid Rides Again.
Dl
-51
-51
.
Ri>
The British Ministry of Agriculture insists on the recapture
ol Venus, a prize cow, from the channel island ol Amorel,
taken by the Germans during World War II. An army major,
a girl native of Amorel, a radio operator and a seaman are
assigned the task. A submarine takes them io Amorel where
they hide out in a cave. After many narrow escapes, they
manage to substitute another for the prize cow, which they
take to the cave preparatory to being met at night by an
E-boat. They are discovered and held at gun's point there
by a German sergeant while the cow gives birth. At length
the German is disarmed, the cow recovers sufficiently to walk
to the E-boat and the British escape with their prize after
a naval battle.
CATCHLINES:
A Hilarious Rescue From the Germans in Wartime .
Laugh and Hold Your Breath as You See This Mixture of
Comedy and Suspense . British Cast in a Picture
Replete With Laughs and Thrills.
THE STORY:
"Bal Tabarin" (Rep)
An unidentified gunman shoots Tom Powers, whose social
secretary, Muriel Lawrence, rushes him to the hospital. En
route he gives her money and tells her to blow town. Powers
dies, and it is revealed he was a notorious jewel fence.
Frightened, Muriel leaves lor France and moves in with a
friend, Claire Carleton, in a Montmartre hideout. She meets
William Ching, a struggling composer; they fall in love, and
Muriel gets a singing job at the famed Bal Tabarin. She has
been trailed to France by Steve Brodie, a mobster, who is
convinced Muriel knows where Powers hid his fortune in
jewels. Muriel learns Brodie killed Powers; the gangster is
trapped by the police, Muriel is cleared ol complicity, and
she and Ching—now partners in music and marriage — go on
to brilliant success.
CATCHLINES:
Come Along to the Bal Tabarin . of Night Spots
in the Gayest of Cities . Glittering With Beauty and
Alive With Adventure and Romance . and
Sin . . .
Love,
THE STORY:
"The Sky Is Red" (Realart)
THE STORY: "White Corridors" (J. Arthur Rank)
Al the end of the war, Mischa Auer jr., 15-year-old orphan,
accepts the invitation of Jacques Sernas, young thief, to join
him in living with two girls, Marina Berti, a prostilute, and
Anna Maria Ferrero, her consumptive young cousin. The
four live in a half-demolished house in an infected area where
the young girl falls in love with Auer although he is more
attracted to Miss Berti, who makes advances to him. At a
birthday par.y for Miss Berti, she gets drunk and lures Auer
to her room. When Sernas is killed in an encounter with the
police, Auer finds work and returns the affection of Miss
Ferrero until she dies while he is trying to find a doctor. They
bury the girl and Auer then leaves while Miss Berti continues
her loose existence.
CATCHLINES:
He Came Into Her Arms a Boy—and Left Them as a Man
... A Moving Love Story of War-Torn Italy .
Berti,
Slave Girl of "Quo Vadis," as Carlo, the Girl Who Took Life
as She Found It ... A Naked, Revealing Drama of Post-War
Italy.
a
Sophie Dean, a young surgeon, is in love with Dr. Neil
Marriner, who is studying penicillin reactions. She is in competition
for the post of resident surgeon with Dick Groom, son
of the senior surgeon, a playboy among the nurses. A little
boy arrives at the hospital with blood poisoning and doesn't
respond to penicillin treatment. Dr. Marriner redoubles his
research efforts to find a way to save him. Dick Groom carelessly
overlooks a cerebral abscess in a young woman, who
has to have an emergency operation. The father learns of his
son's mistake and supports Dr. Dean for the vacant post. The
boy dies. Dr. Marriner becomes infected with his poison and
as a last resort his sweetheart tries his new discovery, an
untested drug, on him and he recovers.
CATCHLINES:
Should She Risk a Murder Charge to Save Her Sweetheart's
Life? ... A Tense and Gripping Tale of Heroic Men and
Women in White .
of Suffering and Corridors of
Hope.

i
!
.GENERAL
|
lATES: 15c per word, minimum S1.50, coah with copy. Four insartioos for price oi three.
CLOSING DATE: Monday noon preceding publication dale. Sand copy and aniwers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kaneag City 1. Mo. e
I
HELP WANTED
GENERAL EQUIPMENT—USED
pr.: re-
Theatre, small town, Illinois. Full particulars
'"ji's 20% off. Dent, c—S.O.S. Cinema
yy Corp., 602 W. 52nd St.. New York 19. first letter. Cash price. Boxoffice, 4771.
Wanted: House Manager »lm knows tbeatre Two holmes Educator 35mm portablei wltb
fflce routine, can operate If necessary. Can also
n in .\-l Projectionist. Onlj- operators In Teias
ttn\ i:. Cliarleslon. W. Va.
r neighboring states need apply. Good .^ala^y tor
kilt parly. Stale all In first letter. P. 0. Buj
i57. Bruwimood. Te.\as.
Experienced Projectionist, permanent job, southest.
$50. UO weekly. Including day maintenance
ork. Buxofflce, 4750.
Manager, lurte Oblo city. State experience,
ic, salary. Doxofflce, 4751.
50lh Street. New York 19,
Positions open for general theatre maintenance
mi, li"iiM' nianji^er, operator. Contact it. N.
Tlli-alres. Mission. Te.v.
ntllll
Projectioiiist and manaoer. Mew drive-in. Klorl.
llelerences, salary expected. Write Dixie
High intensity generators at low prices:
icjitre, Brooksville, I'Morlda.
50/IOOA
$595: 70/i40A $750: rebuilt w/panel, rlieostats;
POSITIONS WANTED
Supply Corp., 002 W. 62nd Street. New York 19.
Projectionist, 22 years all types equipment, Cable Sosoiind.
epalr, maintain sound and eiiulpment. I'erma-
I'nt, anyiiiiere. Salary In keeping with the
mes. Uoxufflce. 4745.
Couple desire opportunity to operate tiieatre
li salary plus bonus. ICxperienced all phases,
ichlgan preferred. Boxoffice. 4755.
Manager- Booker: lieliable, now employed, dees
cii.mge. Carolinas or soulheaslern Virginia,
allable .Vutiist 15. Boxoffice. 4758.
amps. Guaranleed. Cash or time. Clyde Sliade,
Manaoer: 20 years experience, now employed,
Neb.
l'"ianklln.
For sale: One beaded screen ISV-xlO. cost
int change. Prefer Colorado or New York area.
$125. used year. Will sell for $50. R. G. Webb,
lui Bernard. 1835 Campbell. Topeka, K.is.
Manaoer: 25 years experience. Now operatine
Livingston, Ky.
est midwest drlve-in. Prefer souihwest or west,
til consider other sections, or Xovm house,
pable e.\pioiteer. Good promoter. Boxoffice,
Man, age 30. sober, reliable, 10 years experl-
:e all pliases theatre operation. Prefer job as
nager in south, southwest. Best of references,
luest if liave a good deal. Write or wire
xotllce. 47C8.
CHECKING SERVICE
jrled. dralt exempt. Background details on
jiMi
~
Capable manager, newspaper advertising, etc.
EMPLOYE DISHONESTY
) references and PROBLEMS? Remove
qualifications, i^'amlly, go any
th.it doubt . . . .V positive, proven and successful
blind checking syslem avallabU'—convenlioual
ce. Salary imporlanl. I'cimanent position
lied. Boxoffice. 4767.
and drlvT-lns. Free 12-pagc Booklet, llargroves
Manager: 10 years experience in both convenlal
National Service. 1819 Broadway, New York.
and drive-in. Prefer to locate In Missouri
Kansas. Young and
es. Now employed. Boxoffice,
married. Best
4765.
refer-
BUSINESS STIMULATORS
Bingo with mure action, $3.50 thousand cards.
Also other games. Novelty Games Co., 1434
THEATRICAL PRINTING
Bedford Ave., Brooklyn 16, N. Y
*iniio» cards, programs, heralds. Photo-Offset Comic books available as premiums, giveaways
ntlni;. Calo Show Printing Co. Cato . N. Y.
at your kiddy shows. Large variety, latest newsstand
editions. Comics Premium Co.,
l^onthly 2-culor piograra calendars—fast servj—mats
furnished. Many wich St.,
412B, Green-
satisfied customers,
N. Y. C. Publications for premiums
jite for price and samples.
(exclusively) since
Whyle's Printing
1939
Idee, Sauk Centre. Minn.
Bingo die-cut cards. 75 or 100 numbers, $3.60
ner M Premium Products, 339 W. 44th St., New
York 18, N. Y.
EQUIPMENT WANTED
Ivanted:
latre. 2555
Csed
N.
BiH
Cicero
Fllmoare
.\venue,
Projector.
Chicago 39,
Club
Build attendance with real Hawaiian orchids.
Few cents each. Write Flowers of Hawaii, 670
III.
JDRIVE-IN THEATRE EQUIPMENT ~
S L.ifavelle Park Place. l.os Angeles 5. Calif
Balloons printed or plain. Greatest Sbow on
Earth Snow White. Seven Dwarfs. Send for
I'opcorn maclilnes, iialt price. Wiener, Hamtjer,
samples and prices. Southern Balloon Co., Alpine
Sno-Cone. Peanut Boasters, Bun Warmers. 21144. 146 Walton St.. Atlanta. C.a.
I
pers Siipiily. 146 Walton St.. Atlanta. Oa.
Pri»e-in exhibitors everywhere make S.O.S. their BUSINESS OPPORTUNITIES ~
Iquarters. Here's why: Underground cable
.00 M. Complete dual project loii/sound from
Wanted: Someone for a working Interest who
)95: In-Car speakers $16 95 pair w/junctlon
has ten thousand dollars to Invest in part In one of
Av.-iilable on easy payment plan. Send the best Ineatlnns that Is left in Florida for a
for
pment list. Dept. c—S.O S. Cinema drive-in.
Supply
Boxoffice, 4752.
New For lease: 800-seat house. 2 run. town 50,000.
1.. 602 W. 62nd Street, York 19.
jsn.non securllv. and $1,250 per month Will
ri»e-in theatre tickets. Send for samples of
special printed stub rod tickets
do
for drive-ins
aioiind $80,000, Bovnfflce. 4753.
, distinctive, easy to check. Kansas City
et Co.. Dept. 10, 109 W. 18th St., 'Tilm-
AIR CONDITIONING
" Kansas C^ty 8. Mo.
Cooling System, 101 Blower complete. Motors
rive-ln theatre speakers repaired. TTiree. four and springs. First class condition. New Theatre,
five inch speakers reconcd $1.10 each, when Manila, Ark.
Ived In quantities of ten or more. Waterproof
dustproof materials
Beat the heat but not these prices: Ballbearing
used. Etans Reconlng
ice. 1112 Davis
Biieketblade E.xliaii.st
Ave. Dps Mnlnes
Fans: 12"—
15, Iowa.
$25,50: 16"
$37,50; 18"—$45,60, Prompt deliveries blowers
and alrwashers. Send for details. Dept. c—S O.S.
STUDIO AND PRODUCTION
Cinema Supply Corp., 602 W. 62nd Street, New
EQUIPMENT
York 19.
ake money making movies. TV Commercials,
Rainbow Mist Spray Nozzles. Close out prices.
strlals. Documentaries. Iflmm Newsreei Sound
Water broken to fine misty spray. 14", %",
fraa from $555:
ed 3 years. $1,050: Century CC
mechanisms, rrliiillt, $850 pair: Pair Magnarc
Limilmuses, sllgbily used 1 year. $475: 3 unit
eleclrlc llckri maeblne, excellent, $99 60: 30
ampere rectifiers, witli tubes, $109 50 pair; what
ilo you need! Star Cinema Supply, 441 West
I have one air washer unit, complete witii
motor, to sell. If tnlerested contact: Lawrence
\nderson, I'almers Crossing, lioute No. 0, llattlesbiirg,
.Miss. I'hiine ilatlleshurg 9329
l'"iirest 7flA 3ph rectifiers, good eoiMllllon $125.
Time Deals Invited. Depl. c—SOS. Cinema
For Sale: One pair Strong rectifiers. 440 volt,
3 phase, AC Input, DC output, 60-80 DC amps.
Duty inlermltlent, six lunger tubes with each
rectifier, used only two years, good condition.
A bargain at $000 pair. Battle Creek Auto
Theitre. Iloiiie 5, Box 106, Battle Creek, Mich.
Wanted: Used llertner or comparable make.
Three-phase generator with all controls. 60/100
Complete projection room equipment: $960.
Simplex or IICA. Ask for our new list of otter
rebuilt equipment. ATSCO, 120 E. Market St.,
Akion. Ohio.
Two Simplex mechanisms with rear shutters
and double bearing type movements, in good
running condition, with pedestals and magazines.
Bargain at $200 pair. Boxoffice. 4764.
THEATRES FOR SALE
CUfllllllG
Theatre For Sale: .s.ircuu ll.iHui In urvgon
and Washington now available. Write for llal.
Theatre Exchange Co.. Fine Arts BIdj.. Portland.
(Ire
Build double parking Drive-ln theairu under
francniH Patent 3,102.718, reinue 22,766. Up to
30% more seating capacity with little addlllonal
cost. Louis Josierand. 3710 Mt. Vtmon, Houaton.
Tei.
Pacllic Northwest theatres fur sale. Write Irv
Bowrun. sales manager. Tiieatre Sales (DIv.),
Fred B. Ludwig. Brk , 5711 E. Burnslde, Portland
15. tire.
When In Dallas tee "Joe" Joseph, Teiaa' Theatre
Brokers, 204 Gable BIdg., Dallas, Tn. Phonea
LAketlde 0437 or I^Ogan B707.
400-car drivt-in. Good oil tovin. Steady payroll.
Good business, year around. Priced for quick
sal e, by owner. Box office, 4724,
A lifetime setup for you. Wc made ours with
the RItz in Biirlliigame, Kas. 300 near new
seats, all miidern wllh modern iiparlment. Don't
live there now and wilt sell for $25,000; ^ down.
Lloyd Malion. 3209 Mockingbird, Dallas, Tex.
Thriving town, population over 3,000, western
Nebraska Heart of Irrigated valley. Ilieatre
seats 440. Operaling seven days each week. Have
standby theatre, 268 seats, operaling weekends
only. Will sell equipment. Lease two theatre
buildings. ExcellenI opportiinlly for Independent
operator. Room 514. 810 I4lh St., Denver 2,
Colo. Phone Main llUli.
Veterans with $3,000 cash, beam Iful Tbeatre,
444 capacity. Four-room house amply furnished,
sacrifice $16,000. Rex Theatre, Cotulla. Texas.
Theatre equipment and lease. 450 seats. No
opposition. 8,000 population. Box 152, Manilou,
Colo.
Theatre. 327 seats. Building and equipment.
Payroll town. Priced for quick sale. Box 683,
Hip Timber. Mont.
Northeast Texas county seal's only theatre,
convenient DalliLS, new booth, 500 seats, flash
front, low rent. Same owner 20 years, $12,500
down. Same area, only theatre, town 3,500.
Including brick building. 2>4-year [layout, $26,000
down, Tex.is Gulf area, county seat's only thea-
Ire at $18,500 down. Many others. Arthur
Leak. 3305 Cariilli. Dallas, Texas.
Only Drive-ln plus only indoor theatre, inchidiiig
real estate. West Texas, eoimty's largest
town, six million yearly iiayroll. Increasing Irrlgaliun.
High, steady gro.sses show 30 moiilh
liayoiit. (Inly $29,000 down. Excepllonal as II
sounds. Exclusive. Arthur Leak, 'Ilieolres. 3305
i'aiiith. Dallas. Texas.
Ricky Theatre, Matloon, III., 300 seals, corner
lilt, biiililiiig Popcorn, ticket, coin machines. Six
vrais old. Used Simplex equipment, like new.
I'lipulallon 20.000. No TV worries. Worth
$10.1111(1, lleallli. reason for selling. Selling
lalee $:ill.000 cash or $17,000 down payment.
Vim take up mortgage.
Arizona. Only Drive-ln Controlling tnidc center
of :i5.000 area. Nearest drive-ln 100 miles.
Latest de luxe Simplex. Fine concessions. Steel
tower. 17^^ acres. Tax records prove excellent
glowing profil. Lovely all-white town. $93,000,
$50.000 iliiwii, i'riiieip.ils oiil.v. Biixnfflee. 4749.
$55,000. $20,000 down, balance ten years. New
de luxe 50-foot lefrlgeraled building, paved parking
included. 585 seats, flasiiy neoned front.
Invalid owner showing $300 weekly profit. One
Texas best lowiis, warm climate. Photographs
available. Exclusive. Arthur Leak, :!305 Carilth,
llal las, Texas.
Florida, liialeah. 500 sealing air eondllloned
Ilieatre. Land, building, equipment, $47,500.
Easy Urms. Mrs. E. N. Claughton. 310 Soutlieaat
first Slriil. Miami. Fla,
Beautiful 300-car drive-in theatre in Texas.
12-liionlli iiiieraliun. Doing good business, tin 14
acre trad. 7,000 population town. Defense iilant
now slaitiiig. I'riee JOU.IIOO by owner. Boxoffice,
47411,
Only Drive- III Theatre, Beautilul Napa ValleT-
450 cars, agiicullure. Industry, 50 miles liorlli
San l''r.iliciseii, Celller 45,000 trading area. RCA
^iiiind and equipment. Well eipilpped snack bar.
.Modern living quarters. $30,000 down. Owner,
1'. 0. Kox 597, Napa. Calif.
New Theatre for Sale in central Wisconsin.
M.iking more than a comfortable living on enneessions
alone. Masonry construction, 375 Keats,
large drawing area. Also modern home in deal If
wanted. I''lrst reasonable offer takes this beatitlfiil
set-up. Owner subject for milllary service.
No brok ers. LrnlenI terms. Boxoffice, 4756.
Only theatre hi southern Wisconsin town uf
4.O0O. newly remodeled, doing good business, long,
reasonable lease, wonderful opportunity for family
operation. $10,000 down, small babuice easy
terms. Boxof fice 4757.
700-seat Houston suburban, air eondllloned.
Excellent neigliborlliiod. Sale or lease, .\ceount
heallli. Owner, 47III Linden SIreet. Bellalre. Tex,
Accident death partner. 403 seats, papiilailun
2.IMII1, neaiest competition 15 miles, sell all or
~:v interest uiti) complete management. $19,000
for all. \i> CiLsh If desired. Can piircliase liiiilding
at 25% less than appraisal or long lease. Write,
wire or plione, B. J. Curry, Elklon, Ky., fur
.i|ipnliitment.
310-seat theatre. Ideal family slluatlon. No
business decline since television. Comiilete, Ineluding
building, real estate $18,500. .No slioppers
please. A. W. Soutliwick, 3411 Delaware,
Stockton, CalH,
HOUSE
THEATRES FOR S ALE (Conl'd)
Florida small town. 400 -'.ii, :, ij-kh ,ipariment
two ruital, fiU.iXM, terms Owner like to
go north, ItlU TTlealre, Bowling Green,
350-seat theatre and building. CtsiUa] llllnola.
1.500 impulallon, HimiiUx evjuliiment. .\Unley.
Bolulflce. 47 70
For lease: New OUUieat Itiratre fully equipped
and In continuous operation for owr four yearn.
Complete with soda bar. parking lot, $465 month.
Or will sell, Niirthern Illinois recoil and Indiiv-
Irlal area Boxolflee, 4700
Theatre, small town, souihwest .Minnesota, four
years old 290 seats, large draw, g(.«il farming.
$10,000 down I II health Wrile lliuufli r.-, 4763.
Florida small town, 400 seat, five mom apartment,
two renlals, $'i0,0llll, terms. Owner like
to go north, Rita Ttteatre. Bowling Green, ^
We are proud to offer lllls eentr.it Washington
Ihealre, Brick building. Newly decor, iled Good
eipiipnieril. Kill Slats, two store rentals. Living
qiiarlers $95,000 fur real and personal property.
S.'iil.OOll down nieatre Kxcliange, 201 Fine Aria
lliilldliig, Portland, Ore.
Only $40,000 full price. $15,000 down for llie
real estate and personal profierty of Uiis I'ortland.
Ore., nelghlrorhood theatre. liOcated In an
aparlmenl house district. Brick and enitcrele
liiillding, two rentals. 310 seaLs. Kxrillent
equipment. Contact 'Hteatre ExcliaiiKe, 201 KInu
Arts Building, Portland, Ore. -
theatre, midwest county seat, population 2,400.
Kansas City excliange. Belter than 20% return on
total Investment. I.ong established, mint "Pllpment
replaced four years ago. 370 seats, KCA
booth, 50x100 building with rentals Viiii will
look a long ways to find a theatre witli Imlll
equipment and excellent income this one has.
Private sale. Boxoffice, 4772.
Theatre in small town, western Oklahoma. No
opposition, bumper wheat crop, and oil well
drilling near town. Terms If desired. I.yn Tliea-
Ire. Box 727. Thomas, Okla.
THEATRE SEATING
Parts for all chairs. Send sample for (|iiiii.it)itii
Kensin SealiMij Co.. riilcaRo 5.
Chair supplies. RierythitiK for theatre rliiiirs.
Kensiri Seiiliri;; Cd.. ClilmKo 5.
Used chairs, giiarnnieed good. Advise (tnaiitU;
uuiiti'd. I'tiototcruplis mulled uith quoutioii. Keasln
Seiitiin; Co.. Cliic^Bo 5.
Seat covers: Si-\U'(Hir saitijile tor mulching:. Kensln Seating Co..
Chio;it;ii 5,
Tighten loose chairs Kith Pcrma-srorie .-indior
cement. Fi-nsin Sealing Va..

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