Boxoffice-November.28.1953

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NATIONAL EXECUTIVE EDITION
UM S«l>«ral Nan fifa •« All Utti«n
NOVEMBER 2 8, 1953

THE STORY OF THE TWO
MUSCLE MEN!
•as(
(A Movie Parable)
Once upon a time there was a
Powerful guy named VALIANT-
lat:
His act was so exciting, the folks
Packed in to see him everywhere!
You'd think no one could equal him-
«l;l

But along came another muscle -man!
BRAVO had plenty of what it takes!
All the critics praised him and
Predicted he'd go places too, because
He was Action with a Capital A!
(
Did they get mad and fight it out?
Of course not! Their Manager, a smart guy l^m^^
Named Leo the Lion,
^ J^'l^
ReaUzed he had, not just ONE - ^ ^"^^"^ /^J^
BUT TWO TERRIFIC ATTRACTIONS! "
So-o-o, while mighty
VALIANT
Is a sensational HIT right now.
Manager Leo is grooming Big Boy
With the Big Ballyhoo and you can tell
All those millions who crave ACTION
BRAVO
That next month the Big Noise everywhere
Will be -you guessed it- BRAVO !
"Of course we're talking about those great M-G-M
Jk) outdoor adventure color pictures— "ALL THE BROTHERS
WERE VALIANT" {it's Technicolor, starring Robert Taylor.
Stewart Granger, Ann Blyth) and "ESCAPE FROM FORT
BRAVO" {it's Ansco Color; starring William Holden,
Eleanor Parker, John Forsythe)"
AORAL: YOU'LL ALWAYS GET ACTION FROM LEO OF M-G-M!

n
^olidav/
BEFORE!
5,000 feet high i^
3 Dimension andWarkriim
.„GERAi^
the clear air of th^
southwest moun- ,
tains the intimate dran
,
of its powerful story was photographed in 3-D.
For the first time 3-Dimensional vistas reaching
100 miles beyond normal vision became possible.
This is true Holiday-Show bigness- this is
the bigJil€e.nothing.before,1954 look in 3-Di
SPECIAL TV CAMPAl
One 20-second TV Comm*rcial|
One 2 Vi-minute excerpt of i
from the picture for free utij
suitable programs!

. . .They
called htm
she
could see
the savage
in him.
the violence
...but
somehow
she knew
she'd let
- him
,|stay.
VMromWarner Bros.
fiPAGE
JAMES
• •
WARD BOND MICHAEL PATE ARNESS-jamcs edwaro gram y^|'| f
pnoDucEDBv ROBERT FELLOWS directed 8- •
JOH N FARROW A WArNE FELLOWS PROP
o.,«,B„..= B.WARNER BROS ,H„„au..c......-....oo~ wide screens
w the new
3-D viewto
tell
your
minentl y in
lobby! For
P wear eyeclip-on
type
ble asset.
Hondo

20th CENTURY-FOX'S
FIRST 2
GREAT PICTURES IN
CINemaScoP^
are the industry's
FIRST 2
BOXOFFICE LEADERS!
P'^rTety
Nalioiial IJoxofHce Survey
'Robe' Champ 8th Straight
Week, 'Millionaire' 2nd
"Tlio Robo" (2()th) again is lirst for the eiglUli wi-ok in
a row, playing in some 25 ln houses this session.

: 116
: 282
• .A.Vilu.er
: Bsle
: New
Business
\e 7i(£it of(/ie7//r/ir// Puftm- //u/u4h//
^n NATIONAL FILM WEEKLY
IliM In NInt Sicllonil Editions
BEN SHLYEN
lor-in-Chief and Publisher
- M. JERAULD Editor
IN COHEN. .Executive Editor
HLYEN. .. .Managing Editor
SPEAR Western Editor
•
HATCHER .. Equipment Editor
; SCHLOZMAN . Mgr.
lon omen: 825 Van Brunt Blvd.,
Publisher k General Mnnaier:
M Jerauld. Editor: \. J. Stoeker.
lit Adiertlslnt. Telephone COIuid-
••170.
Otflew: Edllorlal—920 No. Mlchlle.
Oilcjgo 11. III. Frances B.
Telephone Sllperlor 7-3972. Adveri
K»,n Wacker Drive. Chicago 1.
n( llMlrhl.wn and E. E. Yeck,
3-3042.
)fticM: Kdliorla] and Film .\dverltM1ng—672 S. LaFayette
(e. iM Angeles, Calif. Bob WettloaKT.
Telephone Dllnklrk 8-2286.
M Office: Al Goldsmith, 1365
Press BIdj. Phone Metropolitan
Bari Young, 415 Third St.. N.W.
IV» OPERN THEATRE Section Is In-
Issue of each month.
IlktkOMOTlON Section is included In
e rd Issue of each month.
21-23 Walter Ave., J. 8. Connen.
tea: The News. Eddie Badger.
Harding, Ub 2-9305.
"
300 W.
Richard E
lO^all: 4029 Reading. UIHiui Lazams.
Loeb, Falrmount 1-0046.
J008A Jackson. Frank Bradley.
1145 Lafayette. Jack Rose,
T 1517.
nes: Refbter-Trlbune. Russ Schoch.
Foi Theatre Bidg.. H. F. Beves.
nils: Route 8. Boi 770, Hotcard
udeiui. GA 3339.
Ui^li: 707 Spring St.. Null Adams.
: 2123 Fremont, So., Us Bees.
Haven Register. Walter
: Frances Jordan. N.O. Slates.
821 NB 23rd. Polly Trlndle.
IMl Slit 8t, Irving Baker,
^i: 5S63 Berks. Norman Shigoo.
: «. F. Kllngensmith. 516 Jean-
—
ChurchlU 1-2809.
Arnold Marks. Oregon
: (149 Rosa, David Barrett.
CHj: Deseret News, H. Pearson.
-. 326 San Pedro. B3-92S0.
I B. KeUier, 8. Teias editor.
Gall Llpman. 287-28th
jnne 1-4355. Advertising: Jerry
Howard Bldg.. 209 Post St.,
I 6-1522.
iU03 Campus Pkvry . Dare Ballard.
Prince Eduard. W. McNulty.
1875 Bayrlew Ave.. R R. 2,
Mis, Out., W. Gladlsh.
: LjTlc Theatre Bldg . Jack Droy.
Rupertsland, Ben Sommers.
IT Audit Bureau of Circulations
as Second Class matter at Post
"Has City. Mo. Sectional Edition.
» year: National Edition. $7.50.
EMBER 28, 1953
No. 5
J
PATTERN FOR PROFIT
I- I'fi-ii a woiiiliT, a» v/e rrcpntiy
.)l>.>.rvt(l, that the iiidu.strv. having taken it»
cue to the |.ul)lic intcrrsl in new (liinpni(in!i
from Cinerama, has not given more attention to
wide adoption of the Cinerama program format.
That, as is well-known, consi-st.* of nothing more
than assembliiifr a series of short suhjeit.n into
a well-rounded, entertaining program. X^'hile
the principal attraelion is the illusion of thirddimension,
aided by the "realism" supplied by
magnetic sound, that serves only to bring people
into the theatre. They have to be satisfied after
tliey sit a while and watch what is on the screen.
Just plain 3-D serves the same purpose—drawing
patrons—but the public wasn't so content
with what it saw on the screen, which accounts
for the disaffection with the early releases.
Happily that condition has been remedied by
much-improved 3-D product that now is getting
to our screens. But the point is that hordes of
Cinerama patrons have been highly pleased with
a type of program that exhibitors have more or
less shunned.
The subject types used in "This Is Cinerama"
are available in abundance from among the great
variety of short subjects released by the various
companies. There could be many programs of
the same composition as is used in the Cinerama
show, with musical or operatic subjects as one
unit; travelogues as another; thrill or sports
topics and. of course, cartoon and comedy. Historical
subjects, too, are available. And all are
in glorious color.
With the public interest in novelty, this could
be one means of providing it. It does not
necessarily have to be a complete serving of
shorts; a feature can be a part of the billing.
And, bearing in mind the exhibitor plaint of
feature product shortage, a few such combinations
at frequent intervals would not only serve
to relieve the monotony but help to stretch out
the
feature supply.
There are other points that would seem to
favor such programming. Take television, for
instance. It is almost entirely composed of
material that runs 30 minutes or less. This
excepts, of course, the 20-year old
feature films
that are, in the case of this medium, the "fillers."
So there would seem to be a vast audience of
T\ -watchers, who are accustomed to what compares
with film short subjects—but not, we
hasten to emphasize, from the standpoint of
(]ualitv. The comjtarison we make is only with
the
pattern.
There actually are hundreds of film short
subjects to choose from and some very interruling
all-ral. ti> the public. It nia> rail for *»mr ingrnuitv
and *oine extra effort in mrrrhandiAing.
but that'* what it lake* thrw davn, if one wants
to gel out of the rut the deep rul of unprofitable
oprralinn.
In the Phomotio Smion in this isutue, avail
abilitir^i and promotion |>o
duction, such as "The B

TWENTY-FIVE FILMS AVAILABLE
FOR 1953 HOLIDAY BOOKINGt
13 Are Color Pictures;
4 Others Pre-Release;
December '52 Had 24
By FRANK LEYENDECKER
NEW YORK—T^venty-five features, more
than half of them in color, will be made
available for holiday bookings by the 11
major companies. This is one more than
the number released during E>ecember 1952.
despite reports that there would be fewer
pictures available during the 1953-54 season.
In addition, four other pictures, including
MGM's first CinemaScope picture. "Knights
of the Round Table," and the first Dean
Martin-Jerry Lewis comedy in 3-D. "Money
Prom Home." both in Technicolor, will be
available for prerelease showings for the
Christmas-New Year's holiday, although they
will be nationally released in 1954.
FEATURES IN COLOR LISTED
Only nine of the 24 pictures for December
1952 release were in Technicolor. The other
Technicolor pictures for December 1953 release
will be: "Beneath the 12-Mile Reef," the
third 20th Centmy-Fox picture in Cinema-
Scope; "Here Come the Girls," a Bob Hope
musical; "The French Line," RKO musical
available in both 3-D and 2-D versions;
"Walking My Baby Back Home," "Easy to
Love" and "Three Sailors and a Girl," also
musicals; "Carnival Story," filmed in Germany;
"The Nebraskan" and "Drums of
Tahiti" in 3-D and "Tumbleweed," the last
four in the action-adventure category. "Escape
FYom Fort Bravo" is in Ansco Color;
"Thunder Over the Plains" is in WarnerColor
and "Riders to the Stars" is in Ea-stman Color.
"Qua Vadi.s," MGM spectacle in Technicolor,
first shown two years ago, will be made available
to exhibitors in a wide-screen version for
holiday bookings.
LINEUP BY COMPANIES
Broken down by companies, the December
1953 relea,ses will be:
ALLIED ARTISTS—"Dragonfly Squadron,"
starring John Hodiak, Barbara Britton and
Bruce Bennett; "Private Eyes," starring Leo
Gorcey, Huntz Hall and the Bowery Boys with
Joyce Holden, and "Texas Badman," starring
Wayne Morris with Elaine Riley.
COLUMBIA—"The Nebraskan," in Technicolor
and 3-D, starring Phil Carey. Roberta
Haynes and Wallace Ford; "Drums of Tahiti."
in Technicolor and 3-D. starring Dennis
O'Keefe, Patricia Medina and Francis L.
Sullivan, and "Killer Ape," starring Johnny
WeLssmuller with Carol Thurston.
LIPPERT—"The Limping Man," starring
Lloyd Bridges and Mary Ca-stle. and "Hollywood
Thrill-Makers," with James Gleason and
Bill Henry.
METRO-GOLDWYN-MAYER — "Easy
to
Love," In Technicolor, starring Esther Williams,
Van John.son and Tony Martin; "Escape
Pium Fort Bravo," In Ansco Color, starring
William Holden, Eleanor Parker and John
Forsythe. "Knights of the Round Table," In
RKO Upping Production
Edmund Grainger (second from left) discusses production plan with RKO sales
officials. L to R: Nat Levy, divisional manager; Grainger; Charles Boasberg. general
sales manager; Walter Branson, assistant sales manager.
NEW YORK—RKO will probably release
seven and perhaps eight pictures during the
next four months. Edmund Grainger, producer
of "The French Line," said November 20. He
added that there are shooting dates on two
pictures, Dick Powell is preparing for two
more, and that RKO has stories for at least
15 more which could be produced next year
unless casting, script, technological and other
problems crop up. He said the company has
no financial problems.
Grainger identified the pictures due in four
months as "The French Line," "Carnival
possible Howard Hughes will release "Jet
Pilot" after the first of the year. He was here
in New York seeking novel and stage play
material, especially the rights to two current
stage plays he would not name.
Story," "She Had to Say Yes," "Son of Sinbad,"
"Rob Roy," "Secret Mission," formerly
titled "Rangers of the North," and "Target-
Earth," a tentative title. He said it was also
Technicolor and CinemaScope, starring Robert
Taylor, Ava Gardner and Mel Ferrer, and
"Quo Vadis," in Technicolor, starring Robert
Taylor, Deborah Kerr and Leo Genn, will be
available for prerelease.
PARAMOUNT—"Here Come the Girls," in
Technicolor, starring Bob Hope. Arlene Dahl,
Rosemary Clooney and Tony Martin.
RKO RADIO—"The French Line," in Technicolor,
available in 3-D or 2-D, staiTing Jane
Rus.sell and Gilbert Roland with Mary Mc-
Carty. and "The Carnival Story," in Technicolor,
starring Anne Baxter and St

j
[ fOX
G
~"
MAY RE-EVALUATE POLICY
ON STEREO-SOUND AFTER TESTS
Decision Depends on How
». iField Experiments in
Jll
Ijonuary Turn Out
NEW YORK—Re-evaluation of its policy
.requiring stereophonic sound for all Cinemascope
production will be made by 20th
Century-Fox if its tests of "Tlie Robe" with
k single-track sound are satisfactory. Walter
I Reade Jr.. president of Theatre Owners of
1 America, told the convention here of Thej
iatre Owners of North and South Carolina.
1
TESTS START JANUARY 15
Spyros Skouras. 20th-Fox president, had
last uuiounced week that beginning about
January 15. his company would make tests
n the various exchange cities to determine
»-hether Cinemascope is acceptable without
stereophonic sound.
Reade said he had held a conference with
Skouras regarding the company's policy on
he use of the multiple sound-track system
iirith the anamorphic lens wide-screen proc-
5SS. The TOA president said Skouras had
lutoorized him to make the announcement
»f the tests and to urge exhibitors to attend.
Reade said he was pleased to get the
as decision and that TOA leaders would
pate in the test showings,
decision to re-evaluate its position on
honic sound as it concerns Cinemaproductions
represents a shift in attiby
the 20th-Fox organization. At the
A convention. Skouras was adamant in his
itlon that the company would not release
The Robe" without stereophonic sound. He
itended that the sound was as important
the wide-screen projection.
Rushing Production
CinemaScope Test Film
NEW YORK—The Society of Motion Picture
and Television Engineers is producing
fUms for installing and servicing Cinema-
Scope theatre sound equipment, according to
Herbert Barnett. president. Three different
types of these films will be available for
delivery during the second and third weeks
of December.
The society is urging aU test film users to
>ubmit their requirements so that efficient
production schedules can be established.
The first types of the new test films are
:nultifrequency test film in 426-foot lengths,
8.000 cycle azimuth test film in 50-foot lengths
and 1,000-cycle balancing film in 5a-foot
lengths. AU inquiries should be addressed to
Boyce Nemec, executive secretary, 40 West
40th St., New York.
Roxy Grosses $1,800,000
b 10 Weeks of "Robe'
NEW YORK—"The Robe," first 20th Cenury-Fox
pictvire in CinemaScope. reached a
otal gross of $1,800,000 in its tenth week at
he Roxy Theatre, the highest revenue in the
listory of the house, according to David T.
Catz, managing director. The figure includes
imusement taxes Tlie picture started its 11th
?eek at the Roxy November 26.
More Authority to
Branch Managers
Would Stop Strife, Says Herman Levy
CHAHLOTTK— If dlslrlbulor.s Krunled more
authority to branch manoRcrs. cnabUng them
to deal effectively In
.solving
controversial
issues with exhibitors,
a considerable
portion
of the strife within the
industry would be
eliminated.
Herman
Levy, general coun.sel
for Theatre Owners of
America, declared this
week at the convention
of Theatre Owners
of North and South
Herman Levy
Carolina.
"Never before," he
declared, "has the frustration that comes
from lack of contact between exhibitors and
distributors been so debilitating a force.
"How can an indu.stry prosper that Is top
heavy with distrust, misunderstanding, illwill
indifference and selfishness?" he asked.
The confusion of most theatremen, espec-
luUy lilt .Miuill .-xtiibU-.r. i. r,,r.;..iK..|.-rl by
this lack of conuct between Ihem ar>d the
.source of supply. Levy •.nl'l If 'h- 'luirtbu-
' ''
lors clothed their braiw I
"W"
.luthorlty und more di .Id be
to .solve many ':
ijccuu.se
,ible
they arc mon
t.rrltorles and with Iheir
,u.nHiiiiir:.
thelr
problems
.aid operations than those at the home office,
he declared.
•I am convinced that given ample and
proper authority the branch manaRera of thU
country could and would do a better Job for
their companies financially, and would create
much better customer rclatlon.-y— the kind IhU
industry ha.s not seen within our memories
"Why ihase In charge at the home office
do not see this Is beyond me. If It Is some
emotional factor like a dogged determination
not to .surrender .sovereignty, then I say the
home offices must Immediately revaluate
their positions of long standing—before this
industry gets embroiled in Internecine warfare
that can lead only to destruction." " he warned
George Spoor, Who Founded Essanay,
Developed Early Stars, Dies at 81
CHICAGO—George K. Spoor, one of the
founding fathers of the motion picture industry—reportedly
the first man to make a mUlion
dollars in the film business-died here
Wednesday (25) at the age of 81. He was the
"S" of Essanay Film Co., the "A" bemg
G M "Broncho" Billy Anderson, the movies
first cowboy star. They formed the company
in a warehou.-^e and clo.ed up -snup He said
that he and hLs associates spent $4.000.000 on
the process over a period of 14 years.
Of the fortune he had accumulated, he had
$500,000 left. Unhappy over the failure of the
industry to take over hb processes, he turned
He went to Texas and dug
to the oU business.
wells. Sixteen of them came In. and he
made $5,000,000.
Spoor developed hLs 3-D wide-screen process
Spoor was a hearty character, who at his
death still lived within a few blocks of in association with a Stockholm-bom scientist
P. John Berggren and they called their
the studio where Gloria Swanson. Wallace
Beery, Charles Chaplin. Francis X. Bushman
and others first attained stardom under of their subjects was the Niagara Falls, which
system Spoor-Berggren Natural Vision. One
by coincidence Is also one of the episodes
Ills banner.
He was not only a producer of early films, in the Cinerama. The film was tinted, but
but he was an inventor who took Thomas was not in full color
invention—then in a box—and put
Edison s
/as more than a half
on a wall That National Theatres Earnings
it
century ago, and he had his aiilUon dollars^
K., lonR It was SDOOr who took the flicker
,
inCieOSe Qver \J^Vi LoSt X*»-iai YeOT * cv*»
LOS ANGLES^ An estimated net consoU-
dated income of approximately S2.o00.000 for
by 1906. It was Spoor
out of the movies by stepping up the reeling
off of frames In a film from 12 to 24 minutes.
Spoor invented both a wide-screen system
and a 3-D process, and he showed them at
the State-Lake Theatre in Chicago in November
1930. However, the film Industry, having
the fi.scal year ending Sept. 23, 1953. was reported
by National Theatres, Inc., and votlngcontroUed
subsidiaries subject to yearend
audit adjustments. ThLs U equivalent to about
November 28, 1953

morally
November
morally
'Pui^e ^c€iU
National Theatres Asking
For Divestiture Delay
To request Department of Justice to extend
the December 7 deadline; was to have
finished disposing of some 105 to 110 theatres
by June 7. 1953; at that date the circuit had
sold about 70 theatres, leaving 35 to 40 more
to be sold.
*
Schine Chain Allowed
Delay Until Dec. 23
When divestiture hearing came before
Judge John Knight in Buffalo federal court
November 23 it was postponed again, through
agreement on part of the government and
Schine attorneys.
•
New Orleans Exhibitors
File Antitrust Suit
Eugene T. Cologne and Jules A. Sevin,
owners of the Bell Theatre, ask damages of
S106.495 from United Theatres, Inc., and
seven distributors, charging comspiracy to
restrain trade.
Strong Congressional Aid
In Ohio for Mason Bill
Seventy per cent of Ohio's congressional
delegation of 23 pledge support of Mason bill
to repeal the 20 per cent admissions tax when
it is introduced in the next session of Congress.
•
MPAA May Start Streamlined
Distribution Test Soon
Consolidated setup to effect economies
would be tried first in New York and affect
only shorts, educational and documentary
films as member companies hesitate over letting
central agency handle their big features.
•
Notre Dame Television Games
In Theatres Gross $23,583
Football telecasts by Box-Office Television
ended for ;eason in 13 cities; company has
five-year contract with Notre Dame and will
resume next fall.
*
Second of Three Columbia
Regional Meets to Open
Kfy aides of A. Montauuc. general sales
manager, and field sak's personnel from
northeastern states and Canada start fourday
New York conference Monday i30); San
Francisco meeting due December 14.
•
U.S. Distributors Share
$666,687 in Eady Plan
Payments by Ameruiiii film companies for
the year ended August 31 to the British
government total 238,167 pounds out of 2,-
469,359 pounds, paid by all companies.
*
State Dept. Approves MPEA
VioAvs on Films to Russia
(Jllleially Molllle.s Enc Jdliiisloii, i)resi(k'iit.
It too has serious doubts about letting U.S.
pictures go behind Iron curtain because of
Inability to prevent their misuse as antl-
Amerlcan propaganda.
Legion of Decency Makesl
Boycott Pledge Stricter
WASHINGTON—Catholics will boycott, not
only the Catholic Legion of Decency condemned
films, but are also pledged to boycott
permanently theatres which show such films,
the CLOD has warned.
The CLOD report was released on Thursday
1 26) by the National Catholic Welfare
Conference along with actions taken by the
U.S. bishops on the Legion report, including
a resolution praising the production code.
The five bishops of the motion picture committee,
which embraces the Catholic Legion of
Decency, noted that many theatres, including
some owned by large circuits, have been exhibiting
films condemned by the CLOD.
"Catholics of the United States," the bishops
warned, "are pledged to remain away altogether
from theatres which show such films
—not only for that attraction but others
which follow it in the same theatre."
The Legion report showed that only one
film produced in the U.S. during 1953 had
been condemned. "The Moon Is Blue." The
report noted that the film had been independently
produced and had been denied the
production code seal.
The U. S. bishops, hierarchy of the U.S.
Catholic church, adopted a resolution holding
"that the production code, a plan of self-regulation
developed within the motion picture
industry of the United States as a means
toward the maintenance of right moral standards
in screen entertainment, be commended
as a worthy undertaking and one capable of
affording vital protection to the whole public,
especially youth, against the harmful influence
of morally bad motion pictures."
Reporting on the moral qualities of i
produced in the United States. Bishop Michae
J. Ready, chairman of the motion pictun
committee and Episcopal head of the CLOD
revealed that 336 films were reviewed.
Of these, 140, or approximately 41.67 pa
cent were classified as A-1
i
unob
jectionable for adults i, 71 or slightly nun
than 21 per cent as B
i
unobjecUoii'
able in part for alli. "The Moon Is Blue'
was the only film condemned. The CLOI
commented that it had noted with satisfactkH
that no film by the organized industry
benefit of a code seal was condemned.
The report showed concern because
in the B category increased by 4 per cen
over the previous year. But foreign films, a:
usual, drew the most fire. Of 47 reviewed
only 8 were in the A category. 18 were In A-11
18 were in B and 3 were condemned. The
foreign films in the B category showed a 2<
per cent jump over 1952.
The bishops expressed the hope that thcommercial
success of popular pictures whicl
have been classified as morally objectionabl
in part for all would not act as an encourage
ment to producers or theatre owners to
future exhibition of films of this tjTpe.
Bishop Ready has completed his term a
chairman of the motion picture commltte
and as a member of the Bishop's committe*
The Most Reverend William A. Scully, D.C
co-adjutor bishop of Albany. N.Y.. has beei
appointed the new chairman and will
the Catholic Legion of Decency.
National Assn Under Way to Promote
Church Services at Drive-In Theatres
JACKSONVILLE, FLA.—Development of a
countrywide association to promote church
services at drive-in theatres, with a particular
interest in keeping the services at a high
level of operation, is under way by a group
called the Florida Ass'n of Drive-In Services,
Inc.
Dr. Paul C. Carpenter, Orlando, Fia., pastor
of the Central Christian church of that
city, was here last week to outline the plans
of the church a.ssociation to the convention
of Motion Picture Exhibitors of Florida.
Dr. Carpenter reported that there are now
13 drivc-iii church services in Florida, all
affiliated with the state organization. He
said that drive-In church services, however,
were being held In at least nine other states.
The first of the services was held a year
ago at the Winter Park Drive-In Theatre
and. Joining with Dr. Carpenter In founding
the church service group is Joseph LIpson,
manager of the theatre.
The a.ssociation was formed to sponsor all
drlve-ln church services conforming to certain
established standards, "to preach the Christian
gospel and conduct public services of
iion.sectarlan nature In drlve-ln theatres and
to promote and support the work of Christian
missions through established channels of local
congregations conducting such services.
Under the association's plan, services u
conducted by an established church In
community, with the assistance of a coi
tee representing those who attend the drive-l
services. A treasurer and financial sccrel
are selected from the special committee
the money is banked in the name of th
church, but is controlled by the commltte*
The churches are financed through volun
tary offerings and all funds, after paymen
of such necessary expenses as advertlslnj
equipment required to supplement the theatl
sound system, and other costs, go into th
general fund.
Tliose conducting the service are not pai
either expenses or salary for their time.
Carpenter said. Tlie Idea Is to keep drlve-l
theatre facilities away from those who w
use the means for their own profit, he
plained.
Services at the Winter Park Drive-In 1
averaged more than 500 persons weekly ft
the 12-month period. At first refrcslimeul
were not served, but the committee
makes coffee, milk and doughnut-s avail
The reason for this Is Uiat it helps
a spirit of fellowship and participation
the
patroIl^
BOXOFFICE
:
28, IMI

!
.
(•

ALL THIS, PLUS
PARAMOUNTS MOST
INTENSIVE POINT-OF-SALE
PENETRATION EVER...
Giant promotion with local
tie-in
posters for stores in hundreds of
cities.
National advertising, radio
and TV coverage, color newspaper
ads and special accessories.
Hardhitting
assistance all
the way and
all timed to grabbing top holiday
interest.
Paramount's most opulent
Christmas -New Year attraction is
backed by the smash campaign
that will assure record results in
Hope
boxoffice performance . . .
^
w.ti. Fiji:!) cM\

AND WHAT A \
HOLIDAY SHOW!
IN COLOR BY \-
TECHWie^LOJl^
%ard Mitchell •mUiaiii Doiuarost
f[i]]
•
•
ftERT STHAUSS Produced In PAUL JONES Diroc t(cl by CJAVDK lUNVON
Scrccnplaj l>y EDMUND HARTALVNN and HAL KANTER
A^DTHE
MOST
BEAUTIFUL
GIRLS IN
THE WORLD!

I
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-
The v
PARAMOUNT'S
WORLD-BEATERS
START
1954. 99 DEAN MARTIN and JERRY LEnl
in Damon Runyon's
MONEY FROM HOMI
A Hal Wallis Production
GINGER WILLIAM PAUI
ROGERS HOLDENDOUGLS
ROSEMARY JACK GU
CLOONEY* CARSON* MiTCIil
PAT GENE GASS JiU
CROWLEY BARRY- DALEY GIBI
in RED GARTERS
Great American Musical • Color by T ]
FERNANDO LAMAS- RHONDA Fl:
inJIVARO
in 3-D
Color by Technicolor
DANNY KAYE • MAI ZETTERlM
KNOCK ON WOOD
Color by Technicolor
ELIZABETH TAYLOR ' DANA ANRt
PETER FINCH
in ELEPHANT WALK
Color by Technicolor
I
For your Christmas- New Year i
The
"And I'm
Beating
Too For
TO
^|3I|
in 3-D • Color by Technicolor 3-J
in FOREVER FEMALE ,
with James Gleason • Pat Crowlej :^f^
and every show in '54, book]
PARAMOUNT NEWS
PARAMOUNT SHORT)
ilethii
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—
||[: I
MGM to Release 10
January to May
NKW YORK - MGM will ii'lfuse ten plc-
;ires during the first four months of 1954.
.11 of them In color with the exception of
The Great Diamond Robbery" and two of
•hem In Cinemascope, "Knights of the Round
Table" and "Rase Marie."
The three pictures for January release are:
"Knights of the Round Table." MGM's first
feature In Cinemascope, starring Robert Taylor,
Ava Gardner and Mel Ferrer; "Give a Girl
Break," a Technicolor musical starrim;
\Iiirge and Gower Champion and Debbie
irynolds, and "The Great Diamond Robbery."
arring Red Sltelton with Cara Williams,
i.imes Whitmore and Dorothy Stickney.
The two Februai-y pictures are "Saadla,"
larring Cornel Wilde, Mel Ferrer and Rita
Gam, and "The Long. Long Trailer," starring
Lucille Ball and Desi Arnaz and Marjorie
Ml Main. The two March releases are: "Ten-
"1 nessee Champ," starring Dewey Martin, Shel-
M ley Winters and Keenan Wynn, and "Rose
I
'
- Marie," MGM's .second feature in Cinema-
Pfope. starring Ann Blyth, Fernando Lamas
!,d Howard Keel with Bert Lahr.
Three features will be released In April:
Gypsy Colt," starring Donna Corcoran, Ward
Hond and Frances Dee; "Rhapsody," starring
Mizabeth Taylor, Vittorio Gassman and John
and "Flame and the Fle.sh," starring
,ma Turner. Pier Angeli and Carlos Thomp-
Knights of the Round Table," will stait
lest engagements in four Loew's theatres
San Francisco. St. Louis. Kansas City and
Pittsburgh—Christmas day. Announcement to
this effect was made Monday (23) following
,1 two-day meeting in Chicago of home office
-ales executives and field sales managers.
Special prerelease campaigns using newsjiipers.
radio and TV will be put on the
ime .scale used for "Quo Vadis, ' by Howard
:jietz. vice-president and director of adver-
.-ing, publicity and exploitation.
Loew's executives in the four cities, as well
.1^ at the New York headquarters, will assist
in mapping campaigns. The general release
will be early next year.
De Luxe Lab Will Process
Technicolor Prints in N.Y.
HOLLYWOOD— Via a just-signed longiim
agreement, the De Luxe Laboratories,
Inc., of New York will process Technicolor
t lease and answer prints at its eastern labratory.
The deal, announced jointly by Dr.
Herbert T. Kalmus, president and general
iinanager of Technicolor, and Alan E. Freedfnan,
president of De Luxe, provides that
iTechnicolor will supply engineering and conpulting
service and reciprocal arrangements
|with Technicolor, Ltd., of London.
in addition to the "Color by Tech-
'iiicolor" trademark on prints, will be added
Color by Technicolor-De Luxe."
Al Lichtman Recuperating
HOLLYWOOD—Al Lichtman, in
charge of
ales for 20th Century-Fox. wa-s reported restng
"comfortably" at midweek after underling
major sui-gery Tuesday (24) at the
edars of Lebanon hospital here.
Institutional Advertising, Small-Town Style
UUy/'/s
In the current search by Iheatremrn for
new approaches to advertLsinK motion pictures,
a number of exhibitors in smaller town-s
have come up with ideas which have created
considerable comment in exhibitor circles.
Managers of two Commonwealth circuit theatres
have succesfully u.sed the advertlsemenUs
reproduced here to sell upcoming product.
The three ads in the top panel were created
by J. D. King, city manager in LawTence, Has.
To get volume in the number of hit titles,
he tied both Commonwealth theatres, the
Granada and Patec. into the institutional advertisements.
Circuit executives were so impressed
with the copy they are making the
mats available to managers of the 100 theatres
in the organization. Below is an ad. in a
similar vein, created by Karl Douglas of the
Uptown Theatre. Creston. Iowa, also a Commonwealth
house. He has no artist, so he
had the local sign painter make the drawings,
and the local newspaper sent the drawing
to a nearby town to get the plate made.
See Cinerama Paying Off in 2 Years
NEW YORK—Cinerama Productions Corp.
had a net lo.ss of $940,516 between Nov. 1.
1952. and Sept. 27. 1953. according to Lowell
Thomas, president, in a statement mailed to
stockholders setting Tuesday tU as the date
for the annual meeting. It will .start at 2:30
p.m. and be held at the Hotel Gotham.
However, Thomas reported that financial
analysts outside the company have estimated
that the company will earn substantial sun^s
within at least two years when revenues have
taken care of production and theatre expenses.
The company showed an operating profit
of $159,838 during the 1952-53 period, but the
company decided to take off special nonrecurring
charges. Some of the.se may be recoverable,
Thomas said.
The losses included $660,038 through the
sales of "Seven Wonders of the World," which
has not yet been completed, to the Stanley
Warner Cinerama Corp.. and a writeoff of
$285,827 on other production cost-s. including
$258,000 in preparing "Paint Your Wagon"
for production. Stanley Warner has an option
on the picture to Aug. 13, 1955, but may not
make it. If it did. it would take over the
expense. Non-recurring charges also Included
a writeoff of unamortized deferred exhibition
costs of $239,669, and a $85,180 profit on the
sale to Stanley Warner of the company's
capiUU stock in Cinerama. Inc.
Louis B. Mayer Is credited with a $1,000
weeldy employment contract and Mertan C.
Cooper and Argosy Pictures with $1,100
weekly. Full payment has not been made and
the balances are shown as liabilities.
'Cinerama' to Be Playing
In 9 Cities Before '54
NEW Y'ORK-'Tlus Is CUiorama" wOl be
playing In nine U.S. cities by the end of 1963,
following opeiUngs in Pittsburgh. San FrancLsco
and Boston during December, according
to Lester Lsaac. director of exhibition for
Cinerama. Twelve more key cities will be
added to the list early in 1954. Isaac said.
The Cinerama feature will open at the Warner
Theatre. Pittsburgh. December 8; at the
Orpheum. Sun Francisco. December 25. and
at the RKO Boston. December 30
r JOXOFTICE : : November 28, 1953
IS

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YOU CAN SEE WITHGil
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GLASSEStT
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WHAT MAKES THE FABIAN CIRCUIT RUN?
A Basic Rule Is That a Theatre, to Hold Its Patrons, Must Be Center of Constant Activity
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NEW YORK—An intimate
and detailed
account of the promotional activities of the
350 houses of the Stanley Warner Corp.
was supplied by S. H. Fabian, president, at
an Associated Motion Picture Advertisers
showmanship clas.s held November 19. It
will be of interest to exhibitors operating
all types of houses.
Fabian first made the point that his circuit
has no rigid advertising policy controlled from
headquarters, because of their specialized appeals
to the public such as art and action
houses. There are also these in between the
extremes, and their managers are responsible
for the actual creation of an advertising or
selling
policy.
MUST BE CLOSE TO AUDIENCE
"Close contact with his audience," Fabian
said, "tells a showman what his neighbors
will buy and he tailors his campaigns accordingly.
You can write it down as a law
of theatre operation that nothing succeeds
like activity, and that the theatre which is
the center of constant animation, regardless
of occasional errors of judgment which are
inevitable in our business, will hold its patronage
and produce a profit.
"This is not only true of merchandising
to adults, but to children as well. Show me
a manager who knows how to
bring children
into his theatre, whether he's In a class or
mass situation, and ni show you a showman.
"Regardle.ss of the claim that children are
tied to TV. that little box with the foggy
photography and the fuzzy long shots can't
hold the kids at home if you have designed
and sold them an attraction. For a cartoon
carnival, a stage activity or a special giveaway,
the kids come and often jam our houses.
We love to have them so that the growing
generation will know the thrill of seeing a
motion picture In a motion picture theatre,
which I might add in passing, is still the
most exciting place to see a story, told on a
moving strip of film."
CAMPAIGNS MUST VARY
Fabian dl.scussed types of selling as applied
to types of pictures. "The Beast from 20,000
Fathoms" was .sold largely by "highly intelligent"
distributor planning, a .saturation
TV campaign, large newspaper space with
theatres contributing startling lobbies and
fronts, herald distribution and outdoor ballyhoo.
"Martin Luther" had practically no pre-
.selUng in the usual publicity media of radio,
TV and newspapers. It was pre-.sold with a
strong publicity campaign In the Prote.stant
relliflous weeklies .so that exhibitors had to
use only minimum newspaper space. Instead,
they worked through the local clergy.
Cinerama, he said, Is dc luxe entertainment
sold at de luxe prices. Publicity In a town is
started two months before an opening and
advertising at least a month In advance
Every display ad has a coupon for mail orders
to build up a large advance sale. Some
emphasis l.s placed on group selling.
"I have heard It said by an Industry
statistician," Fabian said, "that the volume
of publicity emanating from Hollywood has
dropped sharply from pre-war days, and it
Is obvious that this drop In volume may have
S. H. FABIAN
an important bearing upon the lack of public
response to pretty good pictures and may
account for the failure of fine productions
to make a profit.
"There was a time when nearly every important
program on the air which emanated
from Hollywood carried some message about
a forthcoming or current picture. The air
was saturated with the constructive news of
our industry, and I believe there should be
a coordinated effort on the coast to regain
that publicity position."
Fabian then made another point about distributor
promotion.
"Our industry," he said, "should be geared
to testing advertising campaigns for certain
types of pictures, e.specially sophisticated
comedies and dramas, stories that seem to
appeal to the more mature patron who is
the smaller segment of our audience. Slick,
smart, elegant advertising for such pictures
In large metropolitan areas may be entirely
S. H. FABIAN QUOTES
NEW YORK — "Show me a manogcr who
knows how to bring children into his theatre,
and I'll show you a showman."
"The volume of publicity emanating from
Hollywood has dropped sharply from prewar
days. There should be o coordinated effort to
regain that publicity
position."
"Our industry should be geored to testing ad
compaigns for certain types of pictures."
The prcssbook has remained "a static item
in the arsenal of local selling."
"Flexible selling methods ore indispensoble
for survival."
"We arc missing many opportunities locally
to win the cooperation of radio and TV stations."
"The theatre of the
purpose thcotre."
successful, but when they start playing
smaller situations, where the people are mo
folksy, such advertising ideas do not registi'
and we have good entertainment which falte!
in its subsequent runs. !
CRITICAL OF PRESSBOOKS
"You can't always figure out which pii'
tnres need an additional robust campaipr
.(cidition to the original one designed for
pies.sbook, but I am certain there is h.i:
an advertising department in this busii,.
that has not had the urge to try two or thri'.
different campaigns before the picture opei'
generally. When it's already open and plav
ing a large number of day-and-date runs. '
is invariably too late to test out a differeil
advertising slant for customers who bypa.'|
.subtle copy and respond to hard-hitting acj
vertising."
Fabian said that in the present technolog'
cal era the pressbook ha.s remained a ".';ta»'
item in the arsenal of local selling." Tlio ;
it is known that communication has b.'-ok
down, he said, the pressbook is "largely :;
changed from the pioneer days." He v
that thousands of managers do not m.
picture before opening day. and have
depend almost entirely on the Information ij
the pressbook. I
"Taking an average theatre." he sal(|
"imagine the dilemma of a manager who 1
a minimum of 100 pictures to sell each >
How does the average pre.ssbook contiib
constructive suggestions which enable huii ;
improve the flexibility and the impact of h:
selling? Judge for yourself if the single sellln
slant would cover a class suburb as well as
working class neighborhood, whether it hi
appeal in a small town as well as a Ian
one. Whether the ad sizes, the heralds, tli
exploitation suggestions give the manai;i
sales promotion package that he can co;
into customers.
DEFICIENCY IN APPROACHES
"It is a 'must' for the industry
i
close study should be given to a com; ^
reform of the pressbook so that .
upoi;
booking of a picture, we are able to put \
and effective sales helps in the hands oi o..
managers. Pressbooks are particularly de|
ficient in suggestions for the use of ne\(
media, television and radio on the local lev*'
where a manager because of his com a
with merchants may be able to pnni!^
part of the merchant's time or goi h
message on other local programs."
Fabinn argued that "flexible .selling method,
arc Indispensable for survival." He told of i|
revival of the u.se of 24-sheet billing In th|
company's principal New Jersey theatres ti,
meet the challenge of additional populaUon|
Many of the people arc recent arrivals, worl|
,
in New York and do not read the local newsj
papers. Then, too, the company is tesUni|
cooperation with other merchants who di
house-to-house distribution becau.se they havi
the same problem.
Fabian charged a lack of full coopenitl>'t
with "our natural allies." He said newsp:i|coverage
of pictures, partlculiu-ly on a l-
level, has declined In quantity and qualilv
the cost of news print has gone up. ai"
? ^ III Jells
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18
BOXOFFICE
:
: November 28. UBM ll

:
. .
M
tliMl ii lias been said four limes as many
people read the radio and television news
He said the public hasn't lost Interest in pictures
because the fan masazines are still
flourishing. He blamed inadequate indu.stry
contact with editors and publishers.
MISSING LOCAL OPPORTUNITIES
"I am certain we are missing many op|)ortunitles
locally to win the cooperation of radio
and TV stations," he said. "It is true wo
compete with them, but we have something
they crave—contests, gossip, personalities,
tunes from the new musicals, all adding up to
a basis for deals whereby we are able to
promote our merchandise on radio or TV.
And I want to call attention to the potential
value of educating the local merchants to
the benefits of working with their neighborhood
theatres. They will cooperate because
they know that if we bring more people to our
theatres, more customers will come to their
stores. And not to be overlooked are the
women's and .service clubs, lecture groups,
PTA. Indeed all the civic and cultural organizations,
each of them of special importance
in selling pictures with a particular appeal."
Fabian said technological changes affect
the smaller theatres as well as the larger ones
becau.se of declining Installation costs.
"For example," he said, "the first .sound
.sets cost $33,000. They now run around $3,500.
The theatre of the future will be an allpurpase
theatre. The exhibitor w'lll be in the
variety business. He will play Cinemascope,
3-D, 2-D, closed circuit TV presenting prizefights,
concerts, legitimate .shows and .sports,
diffing his regular hours, and important nontheatrical
demonstrations, conventions and
sales programs in off-theatre hours, and he
will probably be able to add in those future
days the marvel of Cinerama to this remarkable
range of entertainment for public presentation."
Name Associate Chairmen
To Aid Brotherhood Drive
NEW •yORK — Four associate national
chairman have been named to enlist the cooperation
of exhibitors in their areas in the
1954 Brotherhood campaign, according to
Spyros S. Skouras, president of Skouras Theatres
and chairman of the national exhibitor
committee of the campaign.
They are Harry C. Arthur jr., vice-president
and general manager, Fanchon & Marco:
John Balaban, president, Balaban & Katz;
George Bowser, vice-president. National Theatres,
and Robert J. O'Donnell, vice-president.
Interstate circuit.
The climax of the campaign comes during
Brotherhood week Pebuary 21-28.
W. Pa. Allied Approves
National Resolutions
PITTSBURGH—Directors of the Allied Motion
Picture Theatre Owners of Western
Pennsylvania have ratified the four resolutions
presented at the National Allied convention
in Boston la-st October. The four concern
the availability of pictures as affected
by extended runs, the Allied arbitration plan.
the 20th-Fox plan to test Cinemascope with a
single sound track, and 'National Allied's
Indignation in the unwarranted criticism and
shabby treatment accorded our chairman of
the board and general counsel. A. F. Myers,
In connection with Allied's course on arbitration."
Ad Agency Tests Its
Own
Idea of Good Movie Copy
By SUMNKR aMini
NEW YORK—A wave of exp there appeared a full-page ad
in the New York Times and New York Herald
Tribune headlined "The Big Squeeze—
and the Little Woman." It carried the line:
"This advertisement paid for by a friend of
the motion picture Industry."
For a few hours those not in the know
.scurried around trying to learn Its spoasor.
That developed to be Donahue & Coe, ad
agency, which has had the MGM account
for 22 years and also represents Columbia
and a number of Broadway houses. It placed
the ad on its own initiative and at own
its
Ad Plated bv Donahur & (or
expense as a service to the industry.
A spokesman for Donahue & Coe. who
would not permit his name to be used, .said a fu.se. The finance company threatened to
it was a one-shot ad Intended to demonstrate take your brother's car. Again. He wanted
an industry need for motion picture advertising
and publicity stressing "human appeal"
you to phone him. He thought maybe .
"You suddenly remember the story in this
rather than "down-the-drain" news about morning's paper. The husband who shot his
darkened theatres being converted to other
business purposes.
wife and the kids!
"You want to get away. It's too much. You
The agency representative said its hope want to get out of the house. You want to
was that the ad would encourage the Industry
to sponsor a similar series on a national as
well as local basis. He said the agency has
been asked for reprints by theatre circuits
for lobby and other use in the hope of stimulating
favorable newspaper editorial comment.
He hoped that circuits would Join
hands in creating and placing similar ad
copy for the benefit of the industry.
TEXT OF AD COPY
The ad follows
"Generally, you can feel it coming. You
know what's happening to you. But you've got
to earn a living. So you try to ignore ithoping
tomorrow will be easier.
"But tomorrow Ls tougher than yesterday—
as yesterday was tougher than the day before.
And when evening comes, you're In the Big
Squeeze.
"All you can think about is what happened
on the job during the day—and what will
happen tomorrow. Things to be done. Not
enough time to do them all.
"You rush for the train, the subway or the
bus. You shouldn't rush. But you do. You
rush going to work. You rush coming home.
"And what happens when you get home?
Your wife tells you what happened during the
day. The milkman was late. The kids had
no milk for breakfast. Beef is higher. So
she said to the butcher—and he said to her.
And Millie called. And guess what.
"And here are some bills that Just came
in. The wa.sher's on the blink. Maybe it blew
love your wife, but the more she talks, the
more she Irritates you. You want to Icve the
kids, but they get on your nerves, too
"Brother, you're suffering from the Big
Squeeze.
"Don't worry. You don't need a psychiatrist.
You won't do anything violent—beyond blowing
your top If you wait too long.
"Now is the time to keep your big mouth
shut, finish your dinner civilly, then grab
your wife and say—'Honey, let's go to the
movies!'
"The movies get you out of yourself, out of
your hou.se. away from all the many, the Uttle.
the pressing things that apply the Big
Squeeze.
"You sit In the dark. In the wide dark.
In the wide, cool dark. You look— and you
relax. You're In a different world. The world,
as you once saw It. Is reborn. All women arc
beautiful. All men handsome. Things turn
out right. Good triumphs. Once again you
begin to see the amusing side of life You
laugh.
"And suddenly you realize you've escape

INDIAN TOMAHAWK AND CAVALr
t SIDE -BY- SIDE FOR THE GLOl
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V „.„.SUZAN BALL
JOHN MclNTIRE CHARLES DRAKE DENNIS WEAVER [
• • • NOAH BER "
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SHFUMAN • wrihen bv JOi MICHAEL Mil prbbioo Bv.ilN W, l|"..,Pw
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ABRE FIGH
F THE WEST!
The never-before-told story
of Maj. Howell Brady, whose
troop of savage warriors defeated
the Kiowa Hordes to
write a danger-Mazing chapter
in the annals of the West!

. November
''
Office
'iisident.
sipsiiies
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Clark, Johnson Elected
MPA Vice-Presidents
NEW YORK—The boanl i.l din'cUjr.s oi Hi.-
Motion Picture A-s.s'n of America Tuesday (24
elected two new vlce-pre.sldenl.s. They are
Kenneth Clark, director of public relations,
und G. Griffith Johnson, economi.st, both
with headquarters in Washington.
Clark, a Journalist, foreign correspondent
and publicist. Joined the association in 1936
when it was the Motion Picture Producers
and Distributors of America and the president
was Will Hays. He took a leave of ab-
.sence in 1942 to serve in the U.S. army as a
major, and returned to the MPAA in November
1945 as a colonel. He has performed a
number of special mi.ssions for Eric Johnston,
president, with whom he is closely associated,
and has taken a prominent part
;n censorship campaigns.
Before joining MPAA, Johnson held a
umber of important government posts with
lie Tieasury Department, Commerce Deirtment.
Office of Price Stabilization, Nalonal
Security Resources Board and Bureau
.! the Budget. Hp has been prominent in
MPAA pact negotiations with foreign nations,
returning from the successful conclusion of
1 Spanish pact the day before he was made
vice-president.
MPAA now has four vice-presidents. The
ther two are Ralph D. Hetzel jr., head of
le New York office, and Joseph I. Breen. dictor
of the production code administration
md stationed in Hollywood. Hetzel is also
i.anaging director of the international depart-
MPEA and Spain Sign
A Permit Agreement
NEW YORK—A new agreement with the
.Spanish government was signed November
J2 in Madrid by Griffith Johnson, economist,
cpresenting the Motion Picture Export Ass'n.
Its expiration date is May 30, 1955.
The pact calls for a total of 111 import
permits to be obtained from the government
by MPEA member companies with offices
m Spain, and 34 to be obtained by the other
MPEA companies from Spanish distributors.
It was reported that an additional 40 to 50
permits will be available to non-MPEA companies,
to be obtained from the Spanish distributors.
It was provided that 40 per cent of the
arnings will be remittable if the economy
f Spain is not impaired. If the full 40 per
ent is not available for remittance, there
an be compensation deals. Sixty per cent
an be used for production, co-production,
he piu-chase of scripts, etc.
Spain set a price of 600,000 pesetas for perpnits
for black-and-white pictures and 700,000
BOr those in color and 3-D. The government
abandoned its plea for a $500,000 subsidy.
An earlier Spanish proposal offered 49 perpiits
to the seven MPEA companies for an
interim period to May 30, 1954, and 100 a
ear for each of two subsequent years, w^ith
lie companies getting 75 from the governnient
and 25 from the Spanish distributors,
lin termed the final pact for 18 months
I'an interim arrangement."
iding RKO Manila Head
NEW YORK—Alfred Crown, RKO Pictures
ger, has named Jose O. Manding manof
the Philippines office.
U-l to Produce 'Taza, Son of Cochise/
For Moropticon as Well as Two-Strip 3-D
NEW YORK - Exhibitors will be able to rrceive
"Taza. Son of Cochl.se " In the Moropticon
one-strip three-dlmcivilon proce.w, an
a result u( neKOtlutloii.s concluded th>.^ week
between Unlver.sal-Intcrnutlonul and All Dlmen-slons.
Inc., which handles the 3-D sy.stcm
The picture will be released In Pebruary, and
In addition to the slnKle-strlp Moropticon
process win also be available in the two-print
3-D projection method. U-I will furnl.sh the
two prints necessary for the latter proce.vs.
Moropticon is now being available without
equipment cost to theotremen. However,
the deal provides that exhibitors must
purchase a minimum of Pola-Ute glas.ses to
get the equipment.
The equipment Is shown In the accompanying
photos.
TOP: Tlie attachment which Is u.miI »..
project 3-D films via the Moropticon pi

WANT
THUS*
C^lh^
stoifttt*
Re-edited from
"SOMEONE TO REMEMBER"
with
MABEL PAIGE
JOHN CRAVIN
DOROTHY MORRIS

-
:;TARDUSTand
!iWEET MUSIC
(-edited
from "CALENDAR GIRL"
starring
JANE FRAZEE
WILLIAM MARSHALL
GAIL PATRICK
KENNY BAKER
VICTOR McLAGLEN
FiiHE or
SACBAMENTO
"IN OLD SACRAMENTO
ttarring
WILLIAM ELUOn
CONSTANCE MOORE
DENMS O'KEEFE
CONSTANCE MOOKE
MOONSTRUCK
MELODY
R«-«dit«d from
"EARL CARROLL VANITIES"
fvoturing
EVK ARDEN
iDERGROUND
SIT
-•ditad from
'THE RED MENACEwllh
OBERT ROCKWELL
HANNE AXMAN
lETTY LOU GERSON
10$T PLANET
AIRMEN
Re-edited from
ING OF THE ROCKET MEN"
featuring
RISTRAM COFFIN
MAY CLARKE
JAMES DUNN
MONA FREEMAN
TOUCH GIRL
Re-edited from
"THAT BRENNAN GIRL"
co-starring
WILLIAM MARSHALL
JUNE DuPREZ
ROMANCE
and RHYTHM
iditad from "HIT PARADE OF 1941"
starring
KENNY BAKER • FRANCES UNGFORD
HUGH HERBERT • MARY BOUND
ANN MIUER with PATSY kelly
PHIL SILVERS • STERLING HOLLOWAY
and fMturing BORRAH MINEVITCH an6
Hit HAmONICA MSCAU
WILUAM ElllOn
JOHNCARROU
CATHERINE MdEOD
m
R«-«dit*d from "THE FABULOUS TEXAN** j
with
ALBERT DEKKER • ANDY DCVME
KING OF THE
RACETRACK
Re-ediled from Frank Borzage't
"THAIS MY MAN
•
starring
DON AMECHE
CATHERINE McLEOD
/OUS WITH At
starring
EDDIE ALBERT
FAY MARLOWE
VERA RALSTON
mmii
Re-edited from "LAKE PLACID SERENADE"
featuring
EUGENE PAILETTE • VERA VAGUE
ROBERT LIVINGSTON • STEPHANIE BACHELOR
Gueit Star
ROY ROGERS
i
CALIFORNIA
lllll'JiM
R«-*diled from "OLD LOS ANGELES"
(tarring
WILLIAM ELLIOTT
JOHN CARROLL
CATHERINE McLEOD
JOSEPH SCHILDKRAUT

'
Variety Moving Forward
On International Front
WASHINGTON— International chief barker
Jack Beresin. reporting on his European trip,
told the Variety Clubs International midwinter
conference on Friday i20i that "this
country ha.s exported many great things to
Europe, but the greatest export of all was
exporting the religion of the Variety Clubs to
the showmen of the British Isles and the
Continent."
The midwinter meeting concluded on
Saturday with the annual Humanitarian
Award dinner, given in conjunction with the
local tent's "Show Business Personality of
the Year" annual dinner award. Dr. Selman
Waksman. developer of antibiotics, received
the Humanitarian Award, while Jane Froman
received the show business presentation, with
Associate Supreme Court Justice Minton
heading a list of distinguished guests.
The meeting was told of the Australian
application for a Variety Club charter, the
first from the Southern Hemisphere. There
was also considerable discussion of ways
to raise funds and to create greater public
interest in the charitable works of the Variety
Clubs. In attendance were industry toppers
from all 48 states. Britain, Canada and
Mexico.
A memorial to Charles E. 'Chick" Lewis,
publisher of Showmen's Trade Review and
long-time outstanding figure in the affairs
of the organization, was read by Col. William
McCraw, executive director of Variety Clubs
International. The memorial was signed by
all attending members and was to be forwarded
to Mrs. Lewis.
Col. McCraw paid tribute to the "magnificent
work" performed by Mr. Lewis on
behalf of the organization and on behalf of
the Will Rogers Memorial ho.spital at Saranac
Lake.
Jack Rowley of Dallas outlined plans for
the spring convention that will be held at
the Adolphus hotel in Dallas March 22-25.
Special trains will carry delegates from the
Jack Beresin (right), international chief
barker, presents the 1953 Humanitarian
Award to Dr. Selman Waksman, noted
developer of antibiotics.
east coast, Chicago and the western states
Dallas.
Following the convention, the Dallas delegation
went to Pittsburgh to accept an invitation
by William Finkel, past chief barker, to
attend the installation Monday (22) of Tent
1. The next day they stopped at St. Louis
and visited the new quarters of Tent 4 there
with Edward Arthur, Tent 4 chief barker, and
Tommy James as hosts. Each tent promi.sed
large delegations to the March 22-25 international
session in Dallas.
Boys Ranch Team to Meet
New Orleans in Milk Bowl
LUFKIN, TEX.—The Variety Boys Ranch,
sponsored by the Dallas Variety Club, will
play the New Orleans city champions, in the
fifth annual smallfry cla.ssic at the Milk
Bowl here December 5.
to
World Market Plannei
For India Pictures
NEW YORK— India is hoping for a work
wide market for its locally-produced pictur.'
following the U.S. showings of "Queen
Jhansi"

!
Elite Audience Attends
'Cease Fire' Opening
NKW YORK -CcaM' Fir.'- opi'iinl -riic d.iy
(241 iit thi^ Criterion Thcalrr bcfon' hii clil.-
audii'iuc tliiil included Gen, Mark \V C-l,uk,
TOA Joins in Sponsoring Film
Designed to Train Personnel
lormer head of llu- United Nations tar ea: I
command, as sponsor. Many military personages
as well as UN and government officials
attended the opening of the Paramount 3-D
picture filmed In Korea by Owen Crump for
Hal WalUs. Soldiers who appear In the film
were there.
also
The arrival of celebrities wa.'? televised and
ijroadcast by I^fBC. with Tex McCrary as
master of ceremonies. A 60-plece army band
played outside the theatre and the Fort Dlx
drill team performed. National Guard troops
in holding the throng.
a.'islsted
The previous build-up had Included an
NBC-TV program featuring the soldiers in
the film, and the distribution to disk jockeys
throughout the country of records of the
.

. . Republic
. . Loanout
MGM
. . Terry
.
J
^oU^Ofoad ^efuyU
A New Team Substitutes
For Abbott and Costello
step up and meet a new comedy team-
Hugh O'Brian ajid Buddy Hackett. They were by purchasing "The Outer Darkne.ss," a soonto-be-published
novel by W. R. Burnett. With
set by Universal-International as last-minute
replacements for Bud Abbott and Lou Costello Ross Hunter set to produce, Burnett will develop
the screenplay, dealing with a veteran
in "Fireman Save My Child," now before the
cameras, when the rotund Costello had to back police officer who is sent into the slums of a
away from the part because of his continued big city to apprehend a phantom killer who
illness . lined up Edmond O'Brien has been baffling the entire force.
and Richard Jaeckel to support Ruth Roman
in "The Shanghai Story" ... As a homecoming
present at Warners, following the re-
Next Hugo Haas Venture
To Be Tender Hearts'
cent birth of a daughter, Virginia Mayo will
That four-way film maker, Hugo Haas—
resume her screen career as the feminine
who produces, directs, writes and acts in a
star of "The Talisman." the historical costumer
in Cinemascope and WarnerColor,
regular flow of independently made celluloid,
has set "Tender Hearts" as his next venture.
which also toplines George Sanders and Rex
His last, "Thy Neighbor's Wife," was
Harrison . department ; gave
acquired for distribution by 20th Century-Fox.
the nod to 20th Century-Fox to borrow Spencer
Haas has inked Francesca de Scaffa, who
Tracy for "Broken Lance." a western to be
has appeared in a number of French and
produced by Sol C. Siegel, and loaned Ava
Italian films, for her American screen debut
Gardner to Producer Joseph L. Mankiewicz
in the new property—in which, as one of three
for the title role in "The Barefoot Contessa,"
leading ladies opposite Haas, she will portray
which will be filmed in Rome beginning early
a prostitute.
next year with Humphrey Bogart and Edmond
O'Brien as her co-stars. United Artists will
release . . . Dick Powell was
A SUght Upturn Is Noted
set to co-star
with Debbie Reynolds in RKO Radio's "Susan In Scrivener Assignments
Slept Here," romantic comedy being produced
Being viewed with alarm at the present
by Harriet Parsons . . . Marian Carr was inked
point by the Screen Writers Guild, the empoyment
index among film scriveners ap-
by Wayne-Fellow's Productions for the femme
lead in "Ring of Fear," Cinemascope production
now in work for Warner release.
peared to be taking a slight upturn. Warners,
for example, handed John Twist a new term
contract and handed him "Daniel and the
King Bros. Receive Approval Woman of Babylon" as his next assignment .
Universal-International booked Charles Hoffman
to develop "Three Gobs in Paris," from
From Marines for Film
Short takes from the sound stages: King an original by Ray Buffum . . . Over at 20th
Bros. Productions received the nod of approval
Century-Fox, Eleanore Griffin drew the penning
chore on "A Man Called Peter," from
from U.S. marine corps headquarters to film
"Attack," a story of the leathernecks in action,
co-authored by Hans Jacoby and Dick Sydney Boehm reported to MGM to do the
the biography by Catherine Marshall . . .
Hyland, which will be gunned next summer screenplay of William McGivern's Saturday
in color and Cinemascope at Camp Pendleton
. . . Ricardo Montalban, who recently megaphoning department, Thomas Carr was
Evening Post serial. "Rogue Cop" ... In the
ankled his term ticket at MGM, has formed tagged by Allied Artists to pilot "The Forty
a partnership deal with Writer-Director Niners," next Wild Bill Ellio'.t starring sagebrusher,
which is being geared to roll early
Norman Foster and Calderon Brothers, a
Mexican production unit, under which they next month.
Into two full-length theatrical releases.
Paramount Buys Two Stories.
Both by French Authors
PiininiDunt :ic(ouiilcil i(jr two story acquisltlon.s
with thf almost .\uiiiiltaiK'ous purchase
of "Tlie Mountain," a French novel by Henri
TYoyat, and "Leila." a biography of the novelist,
George Sand, also by a Pienchman—
Andre Miturols. Tlie first-named property,
which Mel Epstein will produce, deals with a
plane crash on a mountain peak In the Alps,
and with the conflict ailslng between two
brothers who climb to the wreckage and discover
the .sole survivor Is a beautiful young
girl. The Siind biography. a.s yet uiiusslgncd
to a producer. Is described as a "frank and
By
IVAN SPEAR
stormy
revealing confession" of the novelist's
and romantic career.
Universal-International also displayed some
activity in an otherwi.se anemic story market
will make "Green Shadow," an Eastman color
entry, south of the border early next year.
George Murphy Completes
It will be turned out in both English and
Spanish versions ... Six "Ramar of the Three Eastern Missions
Jungle" telefilms, starring Jon Hall and produced
by Leon Fromke.ss for Arrow Producphy,
the MGM player, planed in from New
Here and there in Hollywood: George Murtions,
are being packaged by United Ai-tists York and Washington after completing a
three-fold mission. During his trek he attended
a luncheon given by President
Eisenhower, keynoting the launching of a
USO campaign to recruit entertainment for
the armed forces during the Christmas holidays,
functioned as a member of the board
of directors at the annual meeting of the
National Conference of Christians and Jews,
and completed footage for a Boy Scout documentary,
which was begun during the International
Jamboree held In California last
summer . Tinner of General Teleradio,
Inc., headed back to New York after
parleys with Allied Artists executives on the
radio and TV campaign for the upcoming
Walter Wanger production, "Riot In Cell
Block 11." Special video footage was lensed
(luring filming of the picture.
Zanuck Promises Upswing
In
20fh-Fox Produdion
An upswing in employment and picturemaking
activity is in store—in the immediate
future—on the 20th Century-Fox
lot, it was promised by Darryl F. Zanuck.
vice-president in charge of production
upon his return from a two-month
sojourn abroad. His optimistic viewpoint
was backed up by Zanuck's declaratior.
that in addition to "Garden of E\'il," now
shooting on location in Mexico, and "Pink
Tights," to roll in mid-December, early
1954 will see the launching of at least
four other vehicles. They're all, of course,
in Cinemascope.
"Evil," lensing in Acapulco, is a Charles
Brackett production, with Henry Hathaway
megging and Gary Cooper, Susan
Hayward and Richard Widmark in the
toplines: "Pink Tights," a musical, will
star Marilyn Monroe, Dan Dailey and
Frank Sinatra. Henry Koster will direct
for Producer Sol C. Siegel.
Scheduled for January launching. Zanuck
reported, are:
"The Egyptian." historical novel based
on the novel by Mika Waltari, to be directed
by Michael Ciu-tiz and personally
produced by Zanuck, starring Marlon
Brando: "There's No Business Like Show
Business," a tunefilm with music by Irving
Berlin, the cast headed by Ethel Merman,
Van Johnson. Mitzi Gaynor. Donald
O'Connor and Johnny Ray, Sol C. Siegel
producing. Walter Lang at the megaphone:
"Desiree." also based on a bestselling
novel, which Julian Blausteln will
produce: and "The Racer," a story of
Italian motor racing, also a Blausteln
production.
These will be followed by "Untamed,"
•Prince of Players." "A Man CaUed Peter,"
A Woman's World' and "Sabertooth,"
Zanuck said.
Family Ratings Increase
In New Estimate List
NEW YORK—Four out of 14 pictures receive
family ratings in the November 15
issue of joint estimates of current entertainment
films, prepared semimonthly by the
Film Estimate Board of National OrganlMtions.
This is a somewhat higher percentage
of family films than usual. None are rated
simply for adults.
The family films are: "Crazylegs." "All
American" (Rep), "Louisiana Territory"
(RKO). "Sea of Lost Ships" (Rep) and "So
Big" (WB).
The remaining ten receive adult -young
people ratings. They are: "All the Brothers
Were Valiant" (MGM). "Appointment In
Hondiu-as" iRKO). "Botany Bay" tPara),
"Prisoners of the Casbah" (Col). "Snbre Jet"
(UA), "Trent's Last Case" (Rep), "Walking
My Baby Bock Home" lU-D, "Miss Robin
Crusoe" (20th-Fox), ""Flight to Tangier"
(Para,—3-D) and "The Gla.ss Web" (U-I—
3-Dv
Wide Booking for "Baby'
NEW YORK—Charles J. Peldman. Universal-International
general sales manager, has
booked "Walking My Baby Back Home" Into
:«)0 situations for the Christmas holidays.
"H^
\
BOXOFFICE November 28. 1988

!
That pinch you've been feeling in your Cost-of-Living lately . . . has
been the result of High Prices forcing you to tighten your belt.'
By examining the Bureau of Labor Statistics report showing
an increase of 141. 4*70 for FOOD, 42.4':'f for RENT, and
99.2% for APPARPX, since 1939. it becomes posy to see just how
many notches you've had to take in your economy belt. A look at
Exhibitors Digest will reveal a 98.9';'f rise in the cost of your
THEATRE EQUIPMENT and SUPPLIES . . . further cause for that
pain in your pocketbook.
Then, buckle down and compare the negligible increase. IF
ANY, you've received from NSS during the sanu- perioil!
Compare all your costs with the LOW COST, Service-With-
A-Smile Policy of the Prize Baby
nononfli Cr/Vif/^ scRvict
>-^ Pti/ff pft/ifMtar aaar or Of nirtamtm mrmournn'

, No.
'
National Allied Drive-In Convention In the Newsreels
Plans Well Under Way in Cincinnati
CINCINNATI—Plans are well under way
for the National Allied Drive-In Theatre
A-ss'n convention, to be held in Cincinnati
on February 2. 3. 4, at the Hotel Netherland
Plaza, according to Ruben Shor, general
convention chairman, and his convention
coordinator, Robert F. Morrell. Headquarters
for the convention are at 1632 Central Parkway.
Miss Ro.se Levendu.sky is secretary for
the convention; and Herman Edel is handling
publicity and advertising, and assisting Morrell.
Advisory committee includes Abram F.
Myers. Wilbur Snaper, Christian Pfister,
Trueman T. Rembusch and Robert Wile.
General convention committee consists of the
following
Connecticut—Maxwell A. Alderman
Gulf States—Abe Berenson
Indiana—W. A. Carroll
Illinois— Jack Kifsch
lowo-Nebroska—Leo F Wolcott
Kansas-Missouri— Beverly Miller
Marylond— F. Homilton Durkee jr.
Mictiigon—John C. Vlachos
Mid-Centrol—A. B. Jeffries
Mid-South— D. F. Bhssard
New England—Nathan Yomins
New Jersey— Irving Dolllnger
North Central—Benjamin N. Berger
Ohio—Horace Adams
Oklahoma-—Harold D. Bowers
Pennsylvania CEostern)-—Sidney E. Somuelson
Pennsylvania (Western)—Ted Manos
Rocky Mountain— Neil Beezley
Texas—H. A. Cole
Vi'est Virginia—Max Mofz
Wisconsin— S. J. Goldberg
National attendance committee, headed by
Shor and WUe:
Connecticut—Maurice J. Bailey and Dr. J. 8.
Fishmon
Gulf Stotes—T. G. Solomon ond E. R. Sellers
Indiana—Dr. Marvin Sandorf and J. P. Finneron
Illinois—Benjamin Bonowitz ond Jack Kirsch
Iowa-Nebraska—Charles Jones and Don Smith
Kansas-Missouri— Jay Means and Fred C. Harpst
Maryland— Louritz Garmon and F. Hamilton Durkee
jr.
Michigan-^lrving Belinsky and E. J. Pennell
Mid-Central—Marion Bodwell and A. B. Jefferies
Mid-South—Lawrence Landers ond J. A. West
New Jersey—Wilfred P. Smith and A. Louis Martin
North Central—Benjamin N. Berger ond Stanley
D. Kane; Ted Mann
Ohio—Leo T. Jones and Horace Adams
Oklahoma—Harold Bowers and L. E. Snyder jr.
PennsylvoniQ (Eastern)—Roy Ncssly and Dorothy
A. Somuelson
Pennsylvonia (Western)—Charles Blatt and Morris
M. Finkel
Rocky Mountoin—Neil Beezley and Joe Ashby
Tcxos—H. A. Cole ond P. R. Isley
West Virginia—Don Keesling and Eugene R. Custer
Wisconsin—Eric Brown ond S. J. Goldberg
Einfeld Plans Big Drive
For 'Reef and 'Rifles'
NEW YORK I'laii:, lur lieavy fumjjaign.s
on ••B(;iiiulh till- lli-.Milr Hi-cV and "King of
•
the Kliybii Hillc li;i,vc been put in work
by Cliurlu., IJiiiIild, vicL-presldenl of 20th
Century-Fox in charge of advertising, publicity
and exploitation, as a result of his visit
to the coa.st
studios.
Openings will be handled In much the .same
way as those for "The Robe" and "How to
Marry a Millionaire." Relea.ses are scheduled
for December and January.
"How to Marry a Millionaire" Is out-gro.ss-
Ing "Gentlemen Prefer Blondes" and "The
Snows of Kilimanjaro," In the first 15 situations.
"Millionaire" Is In Its third week at the
Wllshire and Warners, Los Angeles. It has
gone into a third work at Locw's State imd
Brandt's Globe, New York, and Is doing well In
Buffalo, Pittsburgh. Hosloii, Houston, New
Orleans, Albany, Memphis, Washington,
Cleveland, Dallas and Syracuse.
Bull
Fight Ring in Mexico
To Become Film Theatre
ACAPULCO, MEXICO—There's been no
downbeat cry about the bullfighting
fraternity losing out to the movies, but
the unprofitable bull ring in this city
is to be transformed into an open air
motion picture theatre to seat 7,000 persons.
Mario Panl, Mexican architect, has
been commissioned to draft the plans.
A panoramic screen will be installed as
will stereophonic sound, he said.
Heretofore the Pacific port resort, now
also being groomed as an industrial-port
city, had only two film houses and a
small 600-seater open air theatre. Both
enclosed theatres had poor ventilation
and no air conditioning. Now, in the new
plan to bring back tourists to a chastened
Acapulco, which promises not to gouge
Americans, a buildup of film and legitimate
houses is planned. The huge open
air theatre will be the first of its kind
in Mexico of this size.
TV Set Shipments Up 30%
For Jan.-Sept. Period
WASHINGTON—Television set shipments
to dealers during the first nine months of
this year were 30 per cent above the same
period of 1952, according to the Radio-Electronic-Television
Manufacturers Ass'n on
Sunday (22).
Set shipments during September were 77
per cent above the August level and at the
highest point on record for the month during
the three years that such statistics have
been compiled by RETMA.
In September, 816.529 TV sets were shipped
to dealers, compared with 462,570 sets shipped
in August and the 815,981 shipped during
September, 1952. For the first nine 1953
months, 4,614.361 sets were shipped compared
with 3.537,980 during tlie same period la,st
year, and 3,371,624 shipped during the corresponding
period of 1951.
Northeast Leads as Altec
Sales Drive Nears End
NEW YORK-The Altec Service Corp.
ServiScope sales drive will end Saturday (5i
with the award of prizes by L. D. Netter Jr.,
general sales manager. The northeastern division
under C. S. Perkins continued in the
lead at the end of the ninth week, according
to Marty Wolf, national sales captain.
led since the start
of tlie drive.
It ha.s
Fred Hall, northeiustern branch manager,
and Ray Doyle, field engineer attaclied to the
central division of F. C. DIekely, Increased
their leads for managerial and field engineer
prizes. J. C. Cllckner of the Indianapolis
office won the weekly U.S. savings bond. Improving
his standing from 30th to fifth In
the field engineers division.
Movietone News, No. 95: Russion spy disclotur
ntroversy; oir force tests flying stiletto, a
ttens holiday turkey, Britoins capture allied
le, tumbling is ort of topsy-turvy; stote I
r the Greek royol pair on west coast.
News of the Doy, No. 225: The Harry
dra
White case, politicol
General Herbert Brownel
Hoover, flying stiletto;
heavyweight KOs a Ei
Paramount News, No. 28: Cuban stops heavy
Y#fl
weight champ of Europe; film Pioneer of the
honored; Trumon-Browncll, the big debate.
Universal News, No. 519: White exposed. Of
sweeping probe of all Red espionage; record n
flying stiletto; soil cycle; historical cathedrol
stored, stock cors; boxing.
Warner Pothe News, No. 30 White cose
for speed of
49ers 23-21.
Movietone
96: Porotfoop drop
tragedy as 11
killed; university honors
Edinburgh; he town bridge renamed for
Austrolion d< at Rosary Crusade; royal pai!
sees early Americana; operation switch moke minerl
hitch; Notre Dame held to tie by Iowa; UCLA top
USC; Marylond beats Alabama, 21-0.
News of the Day, No. 226: Smog and
New York; oir force stages spectacular o
duke becomes university chancellor; cabinet
inspects mine; Vietnan army blasts Reds in Indo
Chino; Maryland goins top football spot; lowo tie
Irish; UCLA wins Rose Bowl honor; Colifornio tie
Stonford.
Paramount News, No. 29: Radio transmitter; Anti
Defamation league and President Eisenhowe^; tops
football—Maryland vs. Alabomo, Notre Dome vj
Iowa.
Universal News, No. 520: Largest rodi
is mitter dedicated; Strousburg; navy pow
Variety Clubs; Santa Clous porade; Illinois vs. North
vs. western; Princeton Dartmouth; Marylond vs
Alobomo,
Warner Pothe News, No. 31: General Gruenthet
Conont coll on Adenauer; first PONV to quit Red
comes home; Variety Clubs International honors Jon
Fromon and Dr. Waksman; United Stotes in Australi<
for Dovis cup; king returns from protest
troops Old offensive in Indo-Chino; novi
powerful rodio station, Marylond 21,
Harvord 13, Yale 0.
American Newsreel, No. 594: Seo duty for
Negro WAVE; Andrew Meons completes $100,00(
ranch house in Gory, Ind,; Negro scien
defense research; behind the scenes
veterans' hospitol, Negro newsman covers
Nations; B. Fuller of Chicogo receives Busn
S.
of the Year oword at convention m Atlonto.
Telenews Weekly, No. 47: White case rocks U,S.
Greenleose cose ends; Hussein on border
unveiled; Reds rebuild; royolty in Texos; g
and pugs; dog foshion parade; Voider KOs
Top 'Moulin Rouge' Photo
Prizes Go to New Yorkers
NEW YORK—The three top prizes In tt
"Moulin Rouge" national photo contest jointl
sponsored by United Artists and Modern PhO
tography magazine have all been won by
dents of the New York metropolitan area
Tlie winners and their prizes arc: ]
Jo.seph E. Long, Jackson Heights, Lelca III 1
camera and case; second, Allan Tiu-off. Rlv«r
dale, Bolex L-8 movie camera; third, Haitdt
Grossman, Elmhurst, Bosley B-2
camera.
Prizes were awarded to 47 other
from all parts of the country.
'Kate' Opens in 100 Spots
NKW YORK Kl.-.s Me K:ili'," Ml'.M mUSl-j
cal in Technicolor and 3-D, opened in nboul
100 key spots Thanksgiving diiy. Tlie picture
Is In Its third week at the Radio City MusU
Hall In 2-D. and Is playing at the Randolph
Philadelphia.
.liei.U!
"OiirKott
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30 BOXOFFICE
:: November 28. 1953

BOXOFFICE BAROMETER
Thii chart recordi the pcrformonce of current attraciioni m the oprronf >rrk J 'hr>> l.'ii '»«« »
the 20 key citiet checked Piclurei »ilh fever Ihon tiy»i
ore reported, rotingi are added and O'eraget rtTned Compulation it i* term o* percentage •
relation to normal groitet ai determined by the theatre monogen With 100 p«i cexi a<
normal," the figurei ihow the groti ruling shoe o' belo» Ihoi mo'k
s 5 s 5 5 s S 5 g g 8 S i g I g
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^nPO' with a Stranger (UKO)
B5 110 100 lis

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THE GLENN MILLER STORY, stoning James Stewart and June Allyson WALKING MY BABY BACK HOME, starring Janet Leigh, Donald O'Conno
Universal Sets Full-Scale
Production Program
HOLLYWOOD—There will be no product
shortage as far as Universal-International is
concerned. Studio facilities are being expanded
in preparation for the releases which
are scheduled to follow the seven productions
announced for December, January and February.
The company recently announced that it
will have 34 major pictures, 22 in Technicolor,
during the current fiscal year which started
November 1. To make this possible and to
provide facilities for future expansion the
company has a $350,000 construction program
under way. This provides for a new two-story
building to house the studio advertising and
promotion departments as well as new bungalows
for offices for producers and stars. Some
of the permanent backlot sets are being roofed
over to provide permanent streets so that
they can be used for interior as well as exterior
scenes.
Pollard Lake on the studio property is being
enlarged to an area of one and one-half acres.
This will be in addition to the other two backlot
lakes, thus furnishing a surface of six
acres with a water capacity of 6,500,000
gallons.
The construction program is the first to be
undertaken by a coast studio in some years
and is designed to cover long range needs.
During the past two months, when exhibitors
have been complaining about a potential
shortage of product, U-I has kept between
four and five pictures in work constantly.
Winding up during the past month have been
"Johnny Dark." in Technicolor, starring Tony
Curtis, Piper Laurie and Don Taylor; "Tanganyika,"
also in Technicolor, starring Van
Heflin, Ruth Roman and Howard Duff; "The
Creature From the Black Lagoon," in 3-D.
starring Richard Carlson and Julia Adams;
"Black Horse Canyon," in Technicolor, starring
Joel McCrea and Mari Blanchard;
"Drums Across the River," in Technicolor,
starring Audie Murphy, Lisa Gaye, Lyle Bettger.
Walter Brennan and Hugh O'Brien.
No slowdown is planned during coming
months. In the backlog not yet scheduled for
release are: "Magnificent Obse.ssion," in
Technicolor, starring Jane Wyman and Rock
Hudson; "The Par Country," in Technicolcl
starring James Stewart, Ruth Roman, Corimi
Calvet and Walter Brennan, and "Ma and Ej
Kettle at Waikiki," starring Marjorie Mali
Percy Kilbride and Lori Nelson.
The company is operating an extensive tal
ent development program which has provide)
all of the stars now under contract. This
claimed to be the only program of its
now in operation in the industry. 1
Pictures to be made during the coming prti
duction season will draw hea\-ily on storli'
by well-known authors. Included are: Fto
fire," adapted from Anya Seton's novel of t:
same title, to be filmed in Technicolor wr.
June Allyson and Jeff Chandler starrinf
"Men of Iron," adapted from the Howard Pyli
novel of England in the days of chivalry, ti
be filmed in Technicolor with Tony CurtI
and Janet Leigh starred; "Dawn at Socorro
in Technicolor; "Sign of the Pagan." a storj
of the conquests of Attila the Hun. in Technl!
color; "The Galileans." based on the Blbltoj
novel by Frank G. Slaughter Eind in Technl'
color; "Bengal Rifles," in Technicolor, frod
the novel of Hall Hunter; "Song of
Norway,'
a Technicolor adaptation of the operetta!
"The Long Hunters." a Technicolor story o<
the War of 1812, featuring colorful character
hke Davy Crockett. Sam Houston and Andrev
Jackson in their younger days.
Also. "Rose and the Flame." in Te«hnlcolo»-
and adapted from the novel by Jonreai'
Lauritzen; "Dolly Hessian," based on the noTC
by MacKinlay Kantor; "Pillars of the
BORDER RIVER, starring Yvonne DeCarlo and Joel McCreo TAZA, SON OF COCHISE, starring Rock Hudson
BOXOmCL .\u\LUiber 28. 196J
'J

1 story
I done
: November
TUMBLEWEED. with K. T. Sfe Roy Roberts and Audit Murphy WAR ARROW, with Suion Boll and Irll Chandir,
;i Technicolor; "To Hell and Back," a Techicolor
version of Audie Murphy's book on
Vorld War II in which Murphy will star;
Tacy Cromwell," a love story based on the
ivei by Conrad Richter: "Captain Llght-
: 'ot," a Technicolor version of W. R. Burnett's
ovel of the same title: "Chief Crazy Horse,"
in Technicolor of the famous Indian
iclUef: "Spring Song." a romantic musical
iy to be filmed in Technicolor; "Francis
the WACs." fifth in the series starring
lid O'Connor and the talking mule; "The
Bt Men." another Abbott and Costello
harking back to the Mack Sennett
•Pantang." South Sea Island story to
in Technicolor; "Electronic Man," a
-fiction story; "Three Sons of Zantar,"
Qture story of the Near East during the
lie ages which will be done in Technileolor;
"Play Girl," a modern story of a smallgirl
who becomes the play girl of New
iTork, and others as yet untitled.
ISix Releases in Next Three
iMonths in Technicolor
NEW YORK—Universal-International has
productions lined up for release during
ember, January and February. Six of
I to 3-D.
will be in Technicolor, and one will
All pictures
starting with the January releases
will be suitable for
wide-.screen projection
In ratios up to 2 to 1.
Two big-budget mu-slcals. "The Glenn MUlcr
Story" and "Walking My Baby Back Home";
four westerns, one of which will be In 3-D.
and a drama. "Forbidden." with Macao backgrounds,
are on the list.
Star names include James Stewart. June
Allyson, Alan Ladd. Donald O'Connor. Janet
Leigh. Shelley Winters. Audle Murphy. Jeff
Chandler. Maureen O'Hara. Tony Curtis.
Joanne Dru. Joel McCrea. Yvonne DeCarlo
and Rock Hudson.
Television, radio and national
tieups;
promotional
extensive national magazine advertising
and star tours arc planned for all the
winter product.
The relea.ses are:
December—"Walking My Baby Back Home."
in Technicolor, starring Donald O'Connor and
Janet Leigh, a musical: and "Tumbleweed."
also in Technicolor, a western starring Audie
Murphy. Lori Nelson and Chill WULs.
January— "Forbidden." a drama starring
Tony Curtis. Joanne Dru and Lyle Bettger on
the colorful background of Macao. Portuguese
colony on the Chinese coast; "War
Arrow." 3 Technicolor adventure film starring
Maureen O'Hara. Jeff Chandler and
Suzan Ball, and "Border River." a semihistorical
Technicolor starring Joel McCrea.
Yvonne DeCarlo and Pedro Amendariz.
February—"The Glenn Miller Story." Technicolor
musical love story suggested by the
life of the famouii bandleader, and utarrlnc
Jame.s Stewart and June Ally.M>n, one of th«
mo«t ambitious productlon.1 undertaken by
the company In years, and "Taaa. Son of
CochUc. " In 3-D and Technicolor, and starring
Rock Hudson and Bart>ara Ru.' 19. is already In work
Stewart and MLss Allyson will make personal
appearances and will follow through with a
four of more than a dozen key cltle.^.
Color ads on "Walking My Baby Back
Home" are to be used heavily In magajlnes
and there will be a national promotional tieup
campaign. The color ads will break durtnu
December and January In U national magazines
and three Sunday newspaper supplements.
The magazines are Colliers. McCall's.
Look. Redbook. This Week. American Weekly.
Parade. Seventeen. Photoplay. Motion Plcttire.
Movie Life. Movie Stars Parade. Hit Parade
and Song Hits. Among the national promotional
tieups will be a full page color Lux ad
featuring Janet Leigh which will break In
seven national magazines, one national and
eight regional Sunday newspaper supplement.*
A 15-mlnute television program of the
"behind the scenes" type Is being prepared
for "Forbidden "
IFORBIDDEN, starring Joanne Dru and Tony Curtis SASKATCHEWAN, starring Alan Lodd and Shelley Winters
JOXOFTICE :
28. 1953

'
I
way, and the only femme In the cast. In h,
initial venture. Miss Page establishes that Ij
is as effective on the screen as she was ;
the several stage hits that won her acclatj
Talent and strength of character, rather thil
glamor, mark her performance, demonstratl)
the wisdom of selecting her for a rather exac
ing role.
As concerns 3-D: Those industryites wl,
have followed its hectic year of life know th:
in its original application stress was plaC'
upon its gimmick possibilities, while mo
recent offerings in the process utilized tl
stereoscopic lensing to accentuate the attraJi
tiveness of sets and backgrounds. In "Hondjj
the better qualities of both approaches a|
skillfully employed. There are enough trti
shots to satisfy those patrons who still gj
a thrill out of having hurled spears and di
patched redskins popped into their faces, b
in the main the photography is less obtr!
lec
John Wayne and an Apache Indian battle It out with knives in this tense
soene from Warners' "Hondo," high-calibre western in 3-D and WamerColor.
High Qualities
In
Warners' 'Hondo'
By IVAN SPEAR
tJEGARDLESS of what might be the future
fate of 3-D photography and projection
a moot question among industry pundits—the
process hereby wins itself a permanent niche
in the annals of motion pictures because of
its application to a feature that merits listing
among the more memorable westerns of all
times.
The picture is "Hondo," a Wayne-Fellows
production entrusted to Warner Bros, for
distribution. John Wayne, of the abovementioned
team of filmmakers, is its star,
while Robert Fellows, his partner, produced.
And to them, individually and collectively,
accrue credits that will prove lustrous in
their long ILst of accomplLshments—again
singly and in combination.
Filmed in its entirety against backgrounds
of breath-taking .scenic grandeur in the state
of Chihuahua, Mexico, the offering is endowed,
by such locale, with several of its
boundle.ss a.ssets—among them: The employment
of hordes of extra.s, mostly natives, who
ride like centaurs and fight like the Apaches
they delineate; more horses—and what
horses— than any picture has boasted in many
a sea.son; and unusual authenticity of atmasphere.
These obviously add up to what may
be considered the prime nece.ssities of the socalled
super-western, to wit, limitless scope
and spectacle. Tho.se Ingredients are present
In abundant quantities, and their appeal Is
enhanced through the use of WarncrColor,
which seems to have attained a new high In
beauty and effectiveness. Whether this pinnacle
Is attributable to the rugged .scenery
or exceptionally skilled photography is of little
Importance. Both probably entered Into Ita
aocompllshment.
James Edward Grant's screenplay, based on
a story by Louis L' Amour, Is one of those rare.
Abundant
adroit blends of scripting that accords bumper
quantities of desired action for the devout
disciples of sagebrush sagas, and at the same
time provides sufficient dramatic qualities to
command the patronage and respect of theatregoers
of more general tastes. In the first
category there are all of the standard Ingredients—hand-to-hand
fights, gore galore,
cha.ses and, above all. battles between the
cavalry and Indians, which tried-and-true
format is on a gigantic scale. The less vigorous
drama stems from the romantic phase
of the film and the vignettes of human emotions
thereby posed.
While all performances are praiseworthy,
those contributed by the two topliners are
so dominant and of such sterling quality that
the others seem relatively unimportant.
Wayne, in the title role, was never more convincing
and ingratiating. Certainly his part
as "Hondo" will further cement the spot he
has so strongly occupied as one of the screen's
most popular male stars. Sharing acting honors
with him is Geraldine Page, a newcomer
to motion pictures, imported from Broad
"HONDO••
A Woync-Fcllows Production
Running Time 80 Minutes
THE CREDITS
Robert Follows, Produced by Directed by Jotin
Forrow Screenplay by James Edward Grant. Original
story by Louis L'Amour. Photography by
Robert Burks and Archie Stout. Art direction by
Al Yborra, Film editor, Ralph Dawson. Music by
Emil Newman ond Hugo Friodhoter. Technical
adviser, Moj Philip Kicffer. Special effects by
Alfonso Gonzalez Color by WarncrColor. Filmed
in 3-D
THE CAST
John Wayne, Goroldino Page, Word Bond, MIchool
Pate, James Arness, Rodolfo Acosta, Leo Gordon
Tom Irish. Leo Aaker, I'oul Fix, Roytord Barnes
sively concentrated on lending depth to tl;
vast, natural scenic qualities.
Nonetheless, the 3-D factor can be effel
tively used in exploiting the offering aloi:
with its other many and patent merchandi,
ing possibilities—cast, color, subject, to
a few.
No small amount of the feature's exct
lence must be credited to the skilled ai
experienced direction of John Farrow, whit
reflected itself throughout but most esp'
cially in the exciting, spectacular batt
scenes.
Technical contributions — sound, music
score, costuming, etc.—are of paralleling
calibre.
evteciUi
I
'Picf^^
yfflHllyii
:;j mail wit
FIGHTER ATTACK (AA)—Considerable Ij jUest, dispt
the way of production values—includlaf jMEfiOB anii (
strong toplining cast, color photogra|l|Bs!d b; thi
and spectacular stock footaee—was toiaq|
into this drama of one phase of World Wal
n, the air campaign against the Naiis I
Italy in 1944. Produced by William Calih*, . .
jr. and directed by Lesley Selandcr. St«Tlj ftlnml
ing Ilayden, J. Carrol Naish. Joy Page.
LITTLE FUGITIVE (Burstyn>—A warm. Itl
tensely human and captivating drama of i
little bo.v's adventures in New York's Cone
Island, which Is one of the finest Independ
ent pictures of the year. Produced on
modest budget by Morris F.ngel and Ra
.•\shley, who also WTote and directed It I|
rollaboratlon with Ruth Orkin. all new
comers to the film field, the picture alread
won a Silver Lion .Vward at this yr»r
Venice Film Festival. Richie
RIckie Brewster, Winifred Cushing.
THREE SAILORS AND A OIRL (WB)-
Ilereln Is found evidence of the
of fabricating bright, breezy, potenti
profitable film musicals without resort
34 BOXOFFICE
the stratospheric budgets and lavish
ductlon accoutrements which, during
opulent days, were considered essential
fun-and-tune pictures. Produced by Saautf
j
Cahn and directed by Roy Del Ruth. Jaa{
|
Powell, Gordon MacRae, Gene Nelson.
These reviews will appear in tuU iria
lorthcoining issue of BOXOFFICS.

I local
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1 All
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HUGH E. FRAZE
Acting Editor
mm
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
>>
Theatre Is
Focal Point
In No-Home-Fires Drive
Shocked by a tragic fire, which claimed 19
lives in the neighborhood, Hugh S. Borland,
manager of the Louis Theatre in
Chicago, III., tied in with the local Fire
Prevention week by inaugurating a "Prevent
t Fire in Your Home" contest that offered
)140 worth of prizes.
Adults and children competed in different
classes and received manuals detailing the
rules. Special heralds were distributed to all
,jSChools in the theatre area. The theatre pro-
'^ram and screen trailer provided further
l>ublicity and various merchants tied up with
iihe civic venture. Photos of the chief of the
Chicago fire prevention bureau making a
speech from the stage of the theatre and pre-
senting prizes to the winners appeared in the
newspaper, with theatre mention copy
included.
neighborhood organizations joined
wholeheartedly in the fire campaign, stamping
their mail with notices of the Louis Theatre
contest, displaying official heralds on fire
prevention and distributing special booklets
prepared by the National Board of Fire
Underwriters All the Chicago papers cooperated
with stories of the event, some with
art, and local radio commentators made announcements,
mentioning theatre and the
contest, over the air.
Local insurance companies posted streamers
in their windows and copy calling attention
to the Louis Theatre "Prevent a Fire in
Your Home" contest as did neighborhood merchants
who also displayed the prizes in their
stores.
Nearby radio stores connected wlrerecorded
messages about the contest to their
street loudspeakers; factories and laundries
inserted heralds on the event in employe pay
envelopes and a used car dealer loaned a
station wagon, equipped with a loudspeaker
system and appropriately bannered, to cruise
the streets and further play up the contest.
Free consolation prizes were given to all
who entered the contest and to climax the
event, the theatre mailed a thank-you letter
to all participating merchants and organizations
who helped make the civic gesture such
a tremendous success.
Little Cost, Big Pay Ideas
Ed McGlone. managar ol lb* Palac* Th*atr*
in Cincinnati, attracted a lot of attention with
this giroot bally
Columbus 'Kiss Me Kate Campaign
Stresses Its 3-0 Qualities
Sparkplugged by one of the biggest advertising
and publicity campaigns in recent
months, MGM's 3-D version of "Kiss Me
Kate" was held over for a second week at
Loew's Ohio in Columbus. This is one of a
number of test engagements being held in
Loew theatres. Several are playing the 2-D
Special ads were placed in all local newspapers
by the Polaroid Corp. and the Council
for 3-D Film Progress, Inc., in addition to a
strong ad campaign by the theatre, including
three large after-opening ads using
critics notices.
Mayor Robert T. Oestreicher proclaimed
|8-D week and his proclamation was used In
special ads and news stories, in addition to
an A-board placed in front of the theatre. A
"Kiss Me Kate" Mystery Lips contest was run
ml In the Ohio State Journal with over $500 in
merchandise awards.
Loew's manager Walter Kessler persuaded
IBOXOFFICE Showmandiser :
: Nov. 28, 1953
the Columbus Citizen to
review on page one.
run Norman Nadel's
All newspaper critics hailed "Kiss Me Kate"
as the best 3-d film to date. Said Clyde
Moore, Ohio State Journal " :
'Kiss Me Kate'
is impressive in 3-D. It is every bit as satisfactory
as the stage play. In some ways we
liked it better. The actors seem more real,
more alive."
"In 'Kiss Me Kate' 3-D Is important," said
Nadel. "It adds reality, contour and depth
to the settings. Thlrd-dlmensional movies
have finally come of age. Your eyebalUs don't
hang out with strain. The special glasses (a
new type from Polaroid Corp.i don't fall off
your nose. There are times you almost forget
you are at a mo\-ie. That's how hve it seems."
Ernest Emerling. Loew's publicity director,
was here for the opening. Joseph Rastatter
of the Council for 3-D Film Progress, and
Lewis Chubb. Polaroid Corp. engineer, al.-:o
were here.
— 261 —
It's an old. old gag, but it* alwors an •(-
fective one. Ted Daridson, manager oi the
Paramount, the Walter Reade Theatre on the
Boardwalk in the New leriey resort city oi
Asbury Parle, dressed up an usher ond borrowed
the store-window manikin head for this
ballyhoo for "Scared Sliil."
Jigsaw puzxie was cut from Sins ol leiebel"
three-sheet for street stunt by Bemie Borone.
Riallo. Phoenix. Aril., and Murray Lofayette.
Lippert.
35
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: i liejiity
JE-Orniers,
*blltl011sff
]
Frank Colameco Proves Shov/man
In Small Town Can Be Champion
Word comes from Canada that Frank
Colameco, manager of the Palace Theatre.
Timmlns, Ont., has
been awarded first
prizes in a Dominionw
i d e showmanship
contest for his campaign
on "Million Dollar
Mermaid" last
February.
Open to all theatre
managers in Canada,
^^M Colameco topped 286
^^^ ^^^
^r ^^^M entrants from coast to
/9i J|R9
r*^^^
coast, receiving a scroll
and a check for $100.
Frank Colameco g^sing the award on
originality, general showmanship, and the
size of the community, a panel of 17 Judges
heaped praise on Colameco's idea of a mermaid
bathing and beauty contest.
The contest, tied in with a fashion show
which was presented on the stage of the
Palace for three nights, was backed by a
vigorous campaign embracing every avenue
of exploitation. Free newspaper space and
co-op ad lineage totaled 5,460 lines. Window
tieups all over town started far in advance
and the displays were changed periodically
to keep interest at peak.
EDITORIAL QUOTED
An editorial in the Timmlns Daily Press last
week may well serve as an inspiration to theatre
managers everywhere. We quote it herewith:
"I»roof that originality and showmanship
are not the special preserves of theatrical
executives In metropolitan communities came
last week.
"It came In an announcement by Canadian
Moving Picture Digest that Prank Colameco
had taken top honors in a movie promotion
contest In which 286 theatre managers from
coa.st to coast were participants. Mr. Colameco.
whose genial personality is known to
the marjority of movie patrons, is manager of
Timmlns Theatre, Ltd.
"His promotion of a motion picture in which
Esther Williams starred was judged the best
In the country. Mr. Colameco's plan was
neat; he organized a beauty contest and had
Judges pick out a young woman whose measurements
were closest to those of the comely
Ml.ss WllUams.
"Simple though It was, the idea brought
outstanding response and was Judged tops In
a competition In which every theatre manager
9100 SUnSET BLUO.
HOLLYWOOD 46 CALIF.
was a participant. It was a fine feather in
Mr. Colameco's cap and we congratulate him.
"And. as we indicated before, one does
not have to live in the big cities to do a
good job. In Mr. Colameco's case, the award
was all the more noteworthy because he was
strictly on his own. He had no chance to compare
his effort with that of rival managers,
nor opportunity to a.ssimilate ideas, and perhaps
it was just as well. His originality
had full play.
"The prize won by Mr. Colameco is merely
a token in relation to the honor. But it proved
that excellence of performance, whether by
artists or manager, is recognized in the show
world today."
Football Band Steps
Off Film Tributes
Never let it be said that Bob Cox. city manager
for Schine's Theatres in Lexington. Ky..
ever let an opportunity pass for putting over a
boost for the "movies."
Through friendly connections at Kentucky
university. Cox promoted a stunt that was
witnessed by over 35.000 fans attending the
Kentucky-Mississippi football game. "Movietime
1953" was the theme of the show the university's
marching band performed on the
gridiron. As a tribute to three outstanding
pictures their formations included an outline
design of the Eiffel Tower, for "Moulin
Rouge." a marching soldier for "From Here to
Eternity" and a final design of an ocean liner
hitting an Iceberg and sinking, for "Titanic."
The stunt was acclaimed by the crowd and
received a two-column story break in the
local paper. A fine plug for motion pictures
and indirectly for every motion picture theatre.
Four-Page Herald Sells
Special Attractions
M. J. Clark, manager of the Wallace Theatre.
Sundown, Tex., has been employing fourpage
heralds on special attractions to very
fine success.
His most recent herald was bannered
"Extra" and served to Introduce three-dimension.
The herald contains printed matter
explaining the process, dates of the picture at
the theatre, plus other advertising matter and
a full column of jokes. The heralds are
mailed out to patrons and boxholders. Clark
said he has found the herald quite successful
whrn used about once a month.
Group Sales Promoted
Tlip Nniniandle Theatre In New York, where
The Little Fugitive" l.s playing an extended
run, Is wooing various organizations In an
effort to have them attend the theatre en
ma.s.se. This has met with fine response, and
officials of the PTA of Temple Rodeph Sholom
hosted a theatre party of 250 at a recent
matinee. Other school and civic groups have
already announced their lnt«>nflon of seeing
the film In theatre parties.
'Brides' Parade Streets
For Detroit 'Dream Wife'
Norman A. Meyers, managing director of
Detroit's Adams Theatre, points out a
handsome display at the famous Detroit
Camera shop to two manikins who exploited
"Dream Wife" for him recently.
The girls, selected from a roster of goodlooking
local models, paraded in full bridal
regalia, on all the main thoroughfares,
creating a great amount of word-of-mouth
interest in the comedy hit. The camera
shop proprietor reported a surprising a-
mount of walk-in trade from the interest
engendered by the display.
The stunts, neither of which were suggested
by the pressbook, were developed
and executed by Mrs. Doris Moss Pearl,
who handles publicity and promotion for
the Adams Theatre, under the direction of
Meyers.
The only trouble was the weather, and
the necessity of getting long undies for
the "brides" to keep them warm in the
filmy dresses. Meyers finally had to buy
some in the boys wear department to take
care of the girls.
Preserve Tieup Jells
For 'Big' in Syracuse
The new Concord grape pre.-icrve, Welch's
"Fruit-of-the-Vine," was a tasty addition to
the opening of "So Big" at RKO Keith's In
Syracuse, N.Y.
Manager Sol Sorkln gave preserves
in reusable dessert dishes to the first
200 women attending the theatre. Taste samples
were given out in the lobby.
Welch's bought newspaper and television
time during the week for the introduction of
the new preserve and accompanied ads with
plugs for the film.
As an added gimmick, Sorkin let In free of
charge all patrons driving to the theatre Id
horse-drawn carriages.
Ring Giveaway Backs
Chatham, Ont., 'Blondes'
Harry Wilson. manut;er of the Capitol In
Chatham, Ont., promoted a $100 diamond
ring giveaway In support of "Gentlemen Prefer
Blondes." Numbered cards used for the
drawing were to be filled in with a vote for
"blonde" or "brunette" and deposited In B
box at the sponsoring jewelry store or
ballot
at the theatre. The merchant paid for a
newspaper ad announcing the giveaway, and
displayed the ring In his window with .Mgns.
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~ Jim Hep
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— 262-
BOXOFFICE Showmandi«»r Nov 28. 1953
•!afi8ha

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( record
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shows
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devoted
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Whole Radio Shows
At Toronto Center
On Torch' Tunes
Outstanding In a campaign of general t-xeellence
was the fine radio and TV coopeni-
obtained by Gerry Collins, manager of
the Uptown Theatre In Toronto, for "Torch
Song." Voluminous plugs for the picture and
album on numerous coast-to-coast
were outdone only by whole programs
to tunes from the film. All Night
Houseparty. a disk Jockey show, played the
music with theatre credits for an entire week.
Screenings for newspaper and fashion editors
brought good results. Regular coverage
in the amusement section of the dallies was
augmented by a spread on the women's page
of the Telegram, with a story synopsis and
cuts of style stills. Some of the pressbook
ads were changed to highlight the music angle
of the film, catering to the particular appeal
of musicals for Canadian movie patrons.
A couple of attention-getting street ballyhoos
were put out. One had a pretty model
strolling along the main thoroughfare In the
downtown section, holding a papier-mache
torch and a sign reading, "If you're carrying
a torch, see Joan Crawford in 'Torch Song,'
etc."
Fraternities at the University of Toronto
were contacted, and the boys cooperated with
a torchlight procession on the crosstown area
of an important intersection. They carried
banners loudly proclaiming picture and playdate
as they paraded along.
Many excellent window tieups were consummated
as well as newspaper co-op ads
with a beauty parlor, music stores, ladies
fashion shops, etc. Creeds, Ltd.. exclusive
store on Bloor street, devoted their main
windows to styles worn by or inspired by
Joan Crawford.
Fourteen local night spots were promoted
for music tie-in plugs, and 100 silk-screened
window cards were distributed in strategic
downtown locations. Prominent among the
attractive lobby displays Collins used was a
40x60 standee with special colored stills from
the New York office of the distributor.
How to Stress hloldovers Values
In Creating Local Level Ads
Cartoon Show Highlighted
By Yo-Yo Contest on Stage
A cartoon carnival for Springfield, Ohio,
iJids at the State Theatre was highUghted by
a yo-yo contest on stage. Manager Oliver
>ficklas had two experts from the Duncan
Yo-Yo Co. stage the contest with the assistance
of a sporting goods store. Prizes of
sweaters and jeweled yo-yos were given to the
best
performers.
Nicklas had standing room only during the
two-hour running of cartoons, mainly because
the matinee was held on a Friday school
holiday. Free candy, cookies and Mickey
Mouse buttons were given to the kids. Admisslon
to the show was 25 cents.
[lungle Foliage Front
A jungle fern design on paper was used
ver the entire front of the Crest, Wichita,
Kas., by City Manager L. J. Kane of Sullivan
Ibdependent Theatres to promote "Mogambo."
Stills from the picture and cutouts from one-
Sheets were superimposed over the fern design
paper. High up on the Crest facade a cutout
Ogure of a fighting ape was placed.
This quartet of advertisements lor "Moulin Rouge" indicate how the holdover value ol a
playdate can be exploited through use of distinctive art work and imaginative copy-
Everyone loves a winner in sports and L. M. Grabura. director of advertising for Odeon
Theatres of Canada, figured thai what was true ol iporls fans is also true of movie
patrons. Thus, a good deal of planning went into the type of copy to be placed lor
the holdover dates. In each instance, the idea was to impress the reader with the fact
that everyone was going to see "Moulin Rouge." This was done by playing up the
number ol weeks the picture was playing and adapting various pressbook materials
to fill in the original copy and art work. Layouts are by Grabum and art work by
W. Norland.
BOXOFFICE Shovraiandiaer :
28. 1953
263 — 37

Sears' Motor Scooter
Bears Publicity for
'Roman Holiday'
street bally for the picture.
Other store windows featuring men's and
women's wear also plugged the film, and a
contest which offered theatre passes as prizes
was promoted over radio station WSTV.
Bargain Hot Dogs Draw
Crowds for Pooch Night
Robert B. Tuttle, manager of the Sky
I3rive-In at Adrian, Mich., used a special
screen trailer to announce his first annual
Pooch night show. Highlighted by peppy
music and dog barks, the trailer announced
door prizes of groceries, frankfiurters, a T-bone
steak and a bone for the family pooch, if
there was one.
A newspaper ad the day of the show promised
jet-model racing models to the first 250
kids to attend and the food concession stand
offered a special price of two hot dogs for a
quarter the night of the event.
Tuttle tells of the excited and hungry
crowds that created a minor traffic Jam and
ate the concession out of their extra supply
of hot dogs before the evening was over. The
newspaper ad was the only expense as suppliers
defrayed the cost of the giveaways.
On another occasion Tuttle also boosted attendance
with a Jalopy night. Three local
firms paid for the used car which carried their
advertisements.
Herb Chappel Centers
'Pan' Efforts on Ads
Herb Chappel, manager of the Palace in
Guelph, Ont., concentrated on obtaining newspaper
coverage for "Peter Pan" and wound
up with excellent results. The Daily Mercury
ran a coloring contest for kids, with theatre
tlcket-5 as prizes. The paper published a mat
with contest details and followed up with a
story on the winners.
Five large co-op ads were promoted from
various merchants, all devoting ample space
to "Peter Pan" cuts and theatre copy.
Chappel noted a new building going up in
the downtown .section and obtained permission
to post a 24-sheet straight across it. This
stayed for ten full days in advance and was
Keen by practically everyone In town.
Turkey Giveaway on 19ih
A turkey giveaway has been set for the
night of November 19 at the Ashland (Ohio)
Theatre, through the good offices of Manager
Ted Conklln. Ten "big, fat turkeys" have
been reserved, and Conklln plans to announce
the drawing well In advance through newspaper
ads,
trailer and lobby sUin.
Shov/man in Ad Listing New Films
Explains Why He Is
Recently he wrote David Dallas
a theatre mail's version of "I Am a Movie
Fan" and published it in the local papers
in a two-column. 12-inch ad with a small
illustration. It follows:
I AM A MOVIE FAN
By DAVE DALLAS
Monoger, Campus, Coed and State Theatres
My friends often ask me: "When are you
going to have a good movie?" I get somewhat
surprised looks when I come right back
and tell them that we are now showing
THREE very good programs at the Campus,
Coed and State theatres!
I am sincere in my statement because I
make it a point to see all the programs we
present so I can honestly say that what we
are showing now offers all any patron could
want in the way of romance, action, drama,
etc. It's like Walter Winchell says: "Orchids
to Hollywood . . . because it endeavors to
whether you want Marilyn Monroe's curves,
a Disney fairy tale or documentary, Doris
Day's warbling, Humphrey Bogart's dirty
looks, or fantasies, adventure, romance,
realism . . . brother, you've got it!"
I have been in the business a long time
and it isn't hard for me to tell you why I
have faith in motion pictures: variety, and
the constant striving for improvement in the
world's greatest low-priced entertainment.
I can remember an earlier time when helpful
friends suggested I get out of the business
and go back to the Texas farm. Why? Because
radio is here and movies will be dead.
The revolutionary miracle of that day—talking
pictures—brought motion pictures to even
greater heights.
When I got out of the army, a slackening
of business brought out the old harbingers of
my unhappy future again. The answer this
time? The drive-in theatre. Then, experimental;
now, a wonderful family institution.
Then came television. Now this new diversion.
I will admit, seemed to pose a really
strong competition to my business. But, as
always, Hollywood has answered and we are
even now in the new era. Third dimensionvisual
entertainment never to be seen anywhere
before and now only in motion pictures.
Wide screen— giving greater scope, vitality
and Impact to movie stories. And soon the
"scoplc" super-pictures—WarnerScope, Paru-
.scope. Cinemascope—what they do for pictures
will have to be seen to be believed!
I've worked through years which have seen
ups and downs In an Industry that Is still very
"young." In fact, the movie business some-
a Movie Fan!
Dave Dallas, city manager lor Midcentral times remmds me of a child piano prodigy
circuit's three theatres in Manhattan, Kas., who may need a good spanking at times, but
The local Sears, Roebuck & Co. store Joined the Campus Coed and
always comes up with a great performance!
forces with Manager Adam Goelz in exploiting
State, is a showman
For, wuth all the brilliant technical ad
"Roman Holiday" at the Paramount Theatre
every hour o/ the
vances, Hollywood does not neglect the
in Steubenville, Ohio.
day and night, and
commodity: a good, entertaining story
Basing his campaign on the motor scooter although he has been
When am I going to have a good movie?
used in an exciting sequence in the picture,
at it many years, he ;,-'
.^
-j^
Well, here's some you'll be seeing at the
similar to Sears' machine, the Cruisaire, Goelz
n£ver slides back into
Campus theatre: Gary Cooper. Barbara Stan
tied in with the store's radio time and newspaper
advertising. Cooperative displays In
a rut. He lays out
wyck in "Blowing Wild"; Clark Gable,
ad campaigns, outside
Gardner in "Mogambo"; John Wayne ;:.
the theatre lobby and store window attracted
ballyhoo, public relation
promotions or
So This Is Love": Joan Crawford in "TorL:
attention as did the use of a Cruisaire in a
^Mt
"Island in the Sky"; Kathryn Grayson ;:
general institutional
Song"; Robert Taylor. Eleanor Parker .:
drives with equal facility.
Knights of the Round Table"; Bing Cro^b>
Danny Kaye in "White Christmas."
And at the Coed: H. G. WeUs' "The War o;
the Worlds"; an all-star cast in two greU|
shows, "The Caine Mutiny" and "From Hen|
to Eternity"; Rita Hay^vorth. Jose Ferrer tn
"Miss Sadie Thomp.son"; Bob Hope in "Herei
Come The Girls."
That's a sample of the variety of the near
future—I could fill the entire paper with the
future productions that are in the Hollywood
miUs now. It's my sincere belief that America
and the whole world will never lack for entertainment
that everyone of us can enjoyi
'Shane' Signs on Cowboys
To give added impetus to the return engagement
of "Shane" at the Strand in Lexington,
Ky., Bernie Depa, manager, sent a couple
of cowboys out to cover the town with signs
announcing, "The first Lexington showing on
the wide screen of 'Shane' starring, etc."
iH
Gene Pleshelte, executive manager ol
Brooklyn Paramount Theatre in Brooklyn. U a
strong believer in the importance ol good
community relations. In the past months h*
has arranged various contests which paid olf
in both public relations and newspaper publicity.
Recently he hold an essay typo contasl
in cooperation with a new cooperative housing
development being constructed near the
aire. The theatre awarded a S500 certilicot*
towards the purchase of an apartment in
Kingsviow to the wiiuier. Currently, the theatre
is giving away a lood frooior a week lo
the winners ol a "Place the Face" contMl
Pleshotte is conducting. Details ore listed in
the above lobby display. Ploshette's lulurt
plans include a Iroe Miami Beach acatiOB
promotion.
38 — 264 — BOXOFFICE Showmandiser

*S t c t i n of
n This Issue
>ROGRAMMiNG AND PROMOTING
FHE SHORTS SUBJECT IN 1953-54

I
'""MM,"
PROMOTION SECnOh
J
LUMBER JACK-RABBIT (3-D) V/arner POPEYE, THE ACE OF SPACE (3-D) Paramount WORKING FOR PEANUTS (3-D) DhneykKO ft
THE SHORT SUBJECT KEEPS UP WITH PROGRESS
New Processes Being Introduced and New Approaches Utilized in
Top Entertainment Values .
By FRANK LEYENDECKER
The film industry's shorts program for
1953-51 is employing the new processes to
the extent that at least two in CinemaScope
and a half-dozen in 3-D will be released
during the season just starting.
Although some of the companies will
have totals of one or two fewer shorts, the
The Two-Reel Comedy .
PARDON MY BACKFIRE (3-D)
(Three Stooges
Scries)
Co/u
. .
. . and
Seeking
the Volume of Output is Near Standard
total number released by the seven with
shorts schedules is approximately the same
as for 1952-53. There will be fewer new
two-reel subjects, comedies or travelogs, but
this slack will be taken up by a greater
number of reissues.
Columbia will release the greatest number
of shorts,
93, exclusive of four serials,
while MGM will have the fewest, 43. In
Ix'tween are Warner Bros, with 90, KKO
with 80, Paramount with 60, Universal-
International with 50 and 20th Centuryi'ox
with 45. These totals are exclusive
a( newsreels with MGM News of the Day,
\\ arner-Pathe News, Paramount, Fox
Movietone News and Universal News each
issuing two reels weekly.
In addition to these, "Toot, Whistle,
riuiik and Boom," the first Disney cartoon
in CinemaScope, is being distributed In
Buena Vista Corp. British Information
Services has many travel or industrial
shorts and Republic Pictures has four
.serials, two of them new series pictures and
reissues.
The other CinemaScope short, "The CoroiKition
Parade," is in Technicolor and is
licifig distributed by 20tli Cenlury-Fox,
which may add one or more in Cinema-
Sicipe to its 1953-54 schedule. Because of
(lie 20th-Fox ruling that its CinemaScope
li-alurcs must not play double bills, there
u ill be a wider fiehl for shorts, industry experts
believe. At the Globe and Loew's
Stale, New York, "How to Marry a Milli.>n
lire"' is supported only by "The Coronation
l'.r;i(le" and "Tool, Whistle, Plunk an.l
both in (CinemaScope, and a stand
II il-sizi" newsreol.
and X^'ally \ ernon. as well as 16 reissues
grouped under Assorted Favorites an<
Coniedv Favorites, starring such plavers a
Leon Errol, Hugh Herbert. Billie Burke
Harry Von Zell and Vera Vague
RKO's two-reel program includes a half
dozen RKO Specials and RKO Color Spe
Continued on
. . . Continues in Popularity
LET'S GO STEPPING
(Leon Errol Scries)
RKO
The two-reel subjects scheduled for r.-
lease by llie .s(>ven major companies inehide
two 3-1) shorts starring The Three
.Stooges, who are also starred in ei"hl
regular two-rcelcrs for Columbia. Columbia
also has eight All Star two- reels, starring
Joe Besser, Andy Clyde or Eddie Quillan

E
1*y THE BEST BOXOFFICE STySi
*
1 V
The Celebrated
fERRYTOONS
TECHNICOLOR
mOOH
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kRNIVALS" TOPPERS"
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The first great short in
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CORONATION
PARADE"
i
TECHNICOLOR
AvailablelRieht Now!
technjcoior
"IMMORTALS
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TECHN/COIOR
including tlie
Academy Award Winner
"LIGHT IH THE WmOW
"SIE IT
HAPPEN!
Re-aeBtitts highlights
i^
frmhistorf!
1
r
LEW LENR
LAFF-TIME
"Monldes is the
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1
SPORTS
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Unforgettable
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MOVIETONE NEWS issued Twice Weekly /

SHORT SUBJECT PROGRESS
New Horizons in Short Subject Production
n
Continued from page 40
cials, all in the adventure or travel category,
in addition to four series of reissues, six
each starring Leon Errol and Edgar Kennedy,
and two each starring My Pal ( a dog I
and Hay Whitely. Lniversal-International
has dropped its Lx>uis DeKochemont "The
Earth and Its Peoples" two-reelers, of which
13 were released in 1952-53, but will have
15 other two-reelers, two of them color
specials and 13 "Musical Featurettes."
Warner Bros, will have two-reel Technicolor
Specials, all of which are new, as well as
reissues called "Qassics of the Screen."
t
Seven Little Rascals Scheduled
.MG.M. Paramount and 20th Century-Fox
have no two-reelers on their 1953-54. programs.
Allied Artists has placed seven
"Little Rascals" reissues on its
schedule.
In addition to the Three Stooges comedies
in 3-D, Paramount has one Popeye
cartoon in 3-D completed and Universal has
"The Hypnotic Hie," a Walt Lantz Woody
Woodpecker cartoon in 3-D, in release.
Others are scheduled for later in the season.
More than half of the other one-reel subjects
are Technicolor cartoons, including
A FAMOUS STORY IN CARTOON FORM— Poe't 'The Tell-Tale Heart' UPA-Columbh
those made by Walt Disney, for RKO release;
Famous Studios for Paramount release;
Walt Lantz for Universal-International,
Paul Terry for 20th Century-Fox,
and LPA for Columbia release, as well as
MGM's and Warner Bros.' own cartoons.
The UPA Cartoon Specials for Columbia
release include "The Tell-Tale Heart," a
cartoon version of the Edgar Allen Poe
horror tale, with James Mason narrating,
and "The L nicorn in the Garden,"' in the
James Thurber style—both of tliem novel
and different. In addition to "Gerald Mc-
Boing Boing's Symphony," a sequel to the
Academy Award-winning UPA short, "Gerald
McBoing Boing," Columbia is releasing
another cartoon series made by UPA starring
the near-sighted "Mr. Magoo."
More Pete Smiths and Traveltalks
In addition to its Tom and Jerry Technicolor
cartoons, one of which, "Johann
Mouse," won the Academy Award as best
short of 1952, MGM is continuing its longpopular
shorts series, James FilzPatrick's
Traveltalks, in Technicolor, and the Pete
Smith Specialties.
In addition to the long-popular Popeye
Technicolor cartoons, Paramount also has
other cartoon series, starring Casper, the
Friendly Ghost, Herman and Katnip and
Novehoons, as well as 12 Grantland Rice
Sijorllights and Pacemakers.
HKO's other one-reel scries include Patlie
Sport»coj)e», .Scn^enlincrs and .Sports Specials,
all in black-and-white.
Fox has a new ".See ll llajipcn" scries,
flealing with big news events of the past,
and a Sports .Series, in addition to its Terrytoons,
starring Little Roquefort, Mighty
Mouse, the Terry Hears and Heckle and
Jc

Oil
WHEN IS A
SHORT SUBJECT
A TALL SUBJECT?
Exhibitors who are faced with a new need for Short Subjects because of
changing times are invited to compare notes with showmen who know from
experience. They use M-G-M Shorts. When the industry says "produced in
the M-G-M manner," it means quality. And M-G-M Shorts get quality
production just like M-G-M features. It's no wonder they win the top
awards in all trade paper polls of theatre men. Don't compromise your
Main Attraction with a mediocre Short. Make your whole show click with
a Short that adds stature to the program. Below are the BEST you can get:
M-G-M CARTOONS
PETE SMITH SPECIALTIES
(2 Reel-Technicolor) (/ Reel)
Tom & Jerry:— Tops in Live-Action Fun: —
"Just Ducky" "This Is A Living?" • "Film Antics"
"Two Little Indians" "It Would Serve 'Em Right"
"Life With Tom"
"Londlording It"
„ „
Barney Bear: —
"Things We Con Do Without"
"Half Pint Palomino" FITZPATRICK TRAVELTALKS
( / Reel- Technicolor )
GOLD MEDAL REPRINT CARTOONS Timeliest of all Shon Subjects-
(i Reel-Technicolor) "Seeing Spain"
Academy Award Cartoons, the best of all The first in many years on this
time, more popular than ever.
much -discussed country.

«iy
for national organization and merchandising
tie-ups. bulwarked by the conipanyV
field press representative force of 28 men.
gives Leo's five series substantial promotional
values for exhibitors, in the opinion
of MGM executives at the studio and home
office.
Probably one of the greatest tie-ups for
any individual short subject is currently
in effect between MGM and the Treasury
De])artinent which, through its 51 divisional
agencies, has alerted its sales bonds
staffs over the country to coordinate its
activities with the Pete Smith Specialty
called "Cash Slashers."
Help From Treasury Department
Not onl> di.l MGM j:.n.r its field pre.,
representative-^ to speiiai aeti\ itics fur this
subject, to the advantage of local theatres
])laying "Cash Slashers," but a special
eight-page pressbook, double ihe ordinary
size for a similar subject, was prepared and
sent to every theatre account as well as
Treasury agencies, which distributed them
to newspapers and other outlets which could
publicize and exjdoit the subject.
Dealing with hoarding, "Cash Slashers"
was also given an additional push by a
special four-photo mat layout prepared by
Foote, Cone and Belding. Tliis was distributed
by the government for appearances
in 8,000 industrial publications. Captions
for the pictures were provided by
Pete .Smith, who produced the subject.
Dealing with hoarding, "Cash Slashers"
was also given an additional ])ush by a
special four-photo mat layout prepared by
Foote, Cone and Belding. This was distributed
by the government for appearances
in 8,000 industrial publications.
Captions for the pictures were provided
by Pete .Smith, who [irochiced the subject.
Pete Smith on Home Safety
Smith, an old hand al rec'eiving accolades
for his numerous productions, has
also received many plaques by organizations
which have foimd his work must interesting
and educational.
Al the moment, .Smith is working on
"Safe at Home," starring Dave O'Brien,
as Ihe nbir|uitiions foil. The picture is
MGM Shorts Boxscore:
10 Pete Smith Specialtie.s
16 MGM Technicolor Cartoon.s
8 Gold Medal Cartoons, ReprlnUs
4 Fitzpatrick Traveltalk.s
104 News or the Dav
All the little troubles that can mount when the
man tokes charge are recounted in the Pete Smith
specialty, "Safe at Home," which is on the MGM
series schedule this year. It is a safety film with
a humorous approach to the lesson.
being made at tlie suggestion of Paul
Jones, director of public information of
the National Safety Council. The council
previously cited Smith for "Pedestrian
Safely" and also gave him an honorary
award for "Bandage Bait." The National
Safely Council has agencies in every important
city in the country and is definitely
instrumental in garnering additional
patronage for subjects which it endorses.
To be honored by its endorsement
is an assurance of an additional
publicity boost of untold value.
"Safe al Home" deals with the little
things that gel in the way at home and
makes for humorous, as well as a picture
to be wary about.
Last year, Pete Smith also produced
"The Postman" for which the post offices
throughout the I niled Slates cooperated
and helped ])ut the picture over. A special
letter was sent out by the post office
department and special newspaper mats
were furnished gratis by National Screen
Service. The extra publicity undoubtedly
resulted in numerous additional bookings.
In the TravelTalk series, James A.
FitzPatrick has no competitor. His subjects
have won unusual publicity and recognition
for their charm and picluresqueness.
Educational institutions have also
sought iheni as well as other mediums
and agencies of learning. All of the Fitz-
Patrick subjects are produced in Technicolor
on their home grounds. For this
iiirrent season, there will be four, ".S-eing
Spain" is the latest in release and "In the
\all.v of the Kbit
folKv eemg
ill
Spain" is timeh cording
national
developinenls.
In the cartoon division,
Fred C. Ouiinl>\.
pioducer, has many "Osc-ar.s" '()set's Ask Nostradamus."
all available now.
This series of shorts has interested Henry-
Roberts of Nostradamus, Inc. to advertise
them in all his book advertisements
newspapers and magazines. Special stories
(in the series have also appeared in publi
( ations dealing with the psychic and sinii
iar
publications.
Terrytoons Offer Wealth
Of Product Tie^^lns
Terr^loons has a wealth of promotions
and merchandising tieups. They were
first to put out 3-D comics, have
comic books on their characters as
the following items: hard- cover treasnre
books, records, dolls, jig saw puzzles,
T-shirts,
beanies, handkerchiefs, hand pappels
and marionettes costumes, card _
balloons, inflated toys and stuffed dolls.
general over-all one-sheet is also available
on Terrytoon shorts.
Some of the Terrytoon characters have
appeared in the cartoons for many years,
the longest being Farmer Al Falfa, created
in 1032. Other long-running characters
Gandy Goose, created in 1938; Sourpuas,
the cat. in 1939; Dinkv, the orphan dudt,
in 1939. and Mighty Mouse, created in 1944.
For the third year in a row, a g
Mighty Mouse balloon will appear
Macy's Thanksgiving day parade in 1
York. NBC-TA' will bring the parade befow
some 60 million viewers across the country,
while an additional two and one-half million
New Yorkers will see Mighty Mouse along
the line of march.
Campaigns for 'Wicked Woman'
Two national promotions are set for
"Wicked Woman." which I nited Artists
is releasing—with Playtex girdles ahd
Roman Meal bread. The Playtex promolion
will consist of full-page ads featuring
Beverly Michaels, in 20 ke> circulation
magazines. The ad copy will be reproduced
on window cards and in-store
cards and Playtex dealers throughout the
country will participate in this phase of
the promotion.
Program Fillers!
FOR DISCRIMINATING AUDIENCES
Whatever you liavc in
proiniblv /lore
mind wr
it.
CATALOGUE ON REQUEST
HOFFBERG PRODUCTIONS, INC.
362 West 44lh Street, New York 36, N Y
A
PROMOTION SECTION
I
-dii
Mot

PARAMOUNT
HAS WHAT YOU NEED FOR THE
"Shorte
Days of the Year. 7.
-I
\\
Oit
\7 V*
l"^ P.
^«J
u
you KnoMr vviiy more cxniDitors pi8y more snorTS m rNOveiTiDer,
December and January than at any other time? Because there are 6 big holilays—
Christmas shoppers like to relax at a full show — the kids are out of school —
rbody's entertainment-minded. So fill your date book, fill your theatre with
aramoun
Para t News
iS .-/A/'
/• iRt uc itiCt rr \/i\L.iy
THE GREATEST NEWSREEL OF THEM ALL IS ISSUED TWICE A WEEK

I ires
1
j
'
THE FACTUAL FILM AS ENTERTAINMENT m
Success of True Life Adventures' Convinces Disney There's a Big Audience for Nature Stories
by WALT DISNEY
Our experience of the past five years in
presenting the wonders of the physical
world from a fresh, realistic viewpoint have
taught us a lot about the preferences of today's
motion picture audiences and the
value of the factual film.
The warm response to the "True Life Adventures"
thus far released offers us convincing
])roof that people everywhere are
appreciative of nature's secrets and are
eager for more pictorial information about
the universal pageant of life.
Most significant too, it seems to us, is the
accumulative evidence that this information
about living nature is regarded as thrilling
entertainment—and that the public now expects
such combination of knowledge and
amusement in the motion picture theatre.
Customers Want Shorts for a Complete' Show: Kramer
'"It should be rather eltmental
that, when the competition
is keen, as it is toda>
customers can be attracted an'l
held only when they are giv. n
a complete show," accordiiu
to ?id Kramer, short subje. t-
sales manager for RKO. "A
complete show consists of the
feature, newsreel, cartoon and,
running lime permitting, carefully
selected short product.
While it may be true that
is the feature the primary attraction,
nevertheless it is the
complete show alone that
spells out satisfaction," Kramer
said.
"It is that very factor of
audience satisfaction which
SIDNEY KRAMER
helps create the 'want to come
back' attitude necessary in the
development of steady, regular
audience patronage. For many
programs where the feature is
not of outstanding strength,
this may be vital. Anytlung
less only helps to keep the
:i-irket on a fastidiously selec-
^f basis. The show is still
ii' thing, with feature pic-
only being part of the
'how. even if they are a major
part." Kramer pointed out.
"With feature product
looming short supply for
in
many theatres, now is the time
for such exhibitors to help
themselves and build audi.
ences with the astute use of
shorts in theatre programming.
Such usage will make
for better shows, in addition
to filling possible voids. And
wider use of shorts, too. will
encourage the production of
short product of still better
quality," according to Kramer.
Accepting Wildlife Dramas
Audience acceptance of the wildlife
dramas has had immediate and long-range
effect on our plans and product.
It gave us the go-ahead in expanding the
"True Life Adventures" from the original
three-reel factuals to full features more than
an hour in length, beginning with "The
Living Desert."
In pursuit of these comjilementary series,
we have local reporters with candid, curious
motion picture cameras on many locations
around the world.
iS'aturalists with their searching color
lenses are gathering material of a kind never
before seen in the theatre. They are on
locations ranging from equatorial Africa
to sub-Arctic Alaska and far southern
latitudes, as well as in our own country.
Many great orders of animal life will be
added to those already seen in previous
"True Life Adventures."
Nothing in a lifetime of picture making
and entertainment projects has been more
exciting and personally satisfactors', I may
say, than these delvings into the wonders,
It inspired us to organize a second real
life series to be known as "People and
Places" which deal with human nature with
the same directness and honesty that has
guided us in our adventures in the animal the mysteries, the magnificent commonplaces
kingdom.
of life around us and passing them
on via the screen.
Facts as Appealing as Fancy
Approach to both series continues to be
based on what audiences have been telling
us over and over, namely that facts, when
ap))ealingly presented, can be as fascinatiiiL'
as fiction ; truth as beguiling as myth.
realities, its glories and iu endless variety
in nature's great arena of action.
And so, confirmed in what we have thiisi
far attemjjted, we propose to continue indefinitely
along the same lines for years
to come, giving full value to the informa-j
tive factual film along with our cartoon features.
shorts and live action film stories. I
SPECIALTeATURMENGTH ATTRAaiOWl
For "People and Places." our intention
is to go into the hearts and mind and homos
of our global neighbors, far and near. ViC
shall show how they live today—how thm
work and play. The cameras will report
them honestly but sympathetically. There
will be no [irejudice. and definitely no
politics. Many folk groups will be seen
almost exactly as their forebears lived
centuries
ago.
WALT DISNEY
I Fad oi Well <
The "True Life Adventures" have heeii
logically expanded because the volume of
fine material coining in from our collaborative
naturalist-photographers could no
longer be cramped into the original format.
"The Living Desert" required every moment
of its 70minute length to develop its theme
and to project the strangest creature life on
this continent.
The more we see of creation-in-o])ernlion.
the more the subject awes us. But it also
challenges us to record some of its stark
Reproduction of the one-sheet erected fer
"Mickey's Birthday Party," which features six of
Mickey Mouse's all-time fovorltcs. The pockogt
commemorates the 25fh anniversary of Walt Disney's
fomous choroctcr the animated cartoon
little of
world.
PROMOTION SECTION

'^^ ^tars, too/
^^^^\Oy These are the happy fellows who
)ut Warner Bros. Cartoons on top of every
xhibitor poll year in and year out.
It's one of the joys of our business to watch
m tow the folks welcome them whenever they're
own.
I^i
1^0 other cartoon series has so many established,
|i ecognized favorites.
^
I
Vnd it's a pleasure to announce that this year,
lere and abroad, they are being played in more
beatres than ever before!
Earner Bros. Cartoons
VIERRIE MELODIES'
' LOONEY TUNES
Color by TECHNICOLOR
> 1^
f-r
^; "=^
BUGS BUNNY'S ALL-STAR CARTOON REVUES I
(
BUGS BUNNY'S CARTOON JAMBOREE . BUGS BUNNY'S CARTOON FESTIVAL
=£3jBUGS BUNNY'S CARTOON CARNIVAL . Color by TECHNICOLOR
r WARNER BROS CARTOONS. INC.

. .
Short Subject Must Be Sold to Moviegoer
If It is to Become a Vital Show Builder'
Columbia is Providing Promotional Material to Help Promote Them
By MAURICE GRAD
COLUMBIA PICTURES
Short Subject So/es Manager
More than ever before, we at Columbia
are of the firm conviction that short subjects
and serials are
and will continue to be
a very important adjunct
to feature distribution
... a very
important asset to the
exhibitor in his continued
battle to capture
as large a portion
as possible of the
amusement dollar.
Now, more than
Maurice Grad
ever before, when
every motion picture, whether it be a feature,
short or serial, big or small, has to
be sold to the moviegoer to the fullest degree
to bring about top result, the short
subject becomes a very real and vital "Show
Builder" for the exhibitor.
As pointed out during trips through the
country in discussing shorts and serials
with many exhibitors, an examination of the
top names and product in Columbia's lineup
gives concrete evidence of the importance
we at Columbia place on the .short and
serial "Show Builder." The same applies to
Columbia's pressbooks which .showmen can
use to excellent advantage to bring their
program— all of their program to all of
the public.
Provides Pressbooks
Oil ail of our ^,rials, ween demonstrated
that many of our shorts have lent themselves
to large scale publicity, and magazines
and other national media have reported
on our product in such a way as to
open up additional avenues of exploitation.
Only recently. Life magazine devoted four
pages to our current LPA cartoon. "The
Tell-Tale Heart," and Time magazine, in
different issues, paid tribute to both that
short and the cartoon "The Unicorn in the
Garden." This tyjie of publicity is of overwhelming
value in both pre-selling and
point-of-sale promotion by the theatre.
From our end, Columbia is extending
every effort to provide ways and means for
,.\ery
gross-building assistance possible for
the llit-atrcs that play our shorts and serials.
We keep close tab on showTnen across the
country and abroad who are leaders in ititiating
trends. As an example, when we
discovered that theatres here and abroad
uiTc rc

RKO
celebrates
i
successful
years with
WALT
DISNEY
\he No. 1
name in
short
subjects
^1
Nome"
°"y price
ou' the
'or/d
•ontfhrooghbockedbyye,,.,
^o'ched a>
'icify
'"«'chond,„ng
ye«>r-ou» pyb-
^H
'^AIT DISNEY'S
ADVENTcJSs
cademy-4 ^«^d Series
^^rrent
'"'«.
i*"OH R.OT,
If
5»h
.^
-^i-iri
c^ ^^ry

Its First Short in CinemaScope
Included in 20th-Fox Lineup
30 Terrytoons in Color Also on the Season's Schedule
The shorts program to come from 20th
Century-Fox will provide a variety of subjects
which can be exploited by exhibitors,
including the first CinemaScope shorts
topic to come from the studio—the coronation
parade in Technicolor. Altogether
the company will place 45 subjects in release.
Returning to the schedule is the late Lew
Lehr. the "monkeys is the cwaziest people"
comic, who will be represented by two reissues
of his popular comedies of some
years back.
A highly exploitable series on the schedule
is "See It Happen," an eye witness
report on famous news reports of the last
two decades. Each deals with a great news
event, including such headliners as the explosion
of the Graf Zeppelin, the sweeping
away of the Niagara Falls bridge and the
Kamikaze suicide fliers of World War II.
There will be 26 original Terrytoons and
four reprints, with virtually all of the Terry
characters from the Mighty Mouse down
represented. Many of these are now tied into
merchandising promotions and exhibitors
who seek extra promotional ideas for their
shorts can obtain a list of firms licensed
to use the Terrytoon characters from the
20th-Fox exploitation department, 444 West
56th Street, New York.
The CinemaScope short of the coronation
runs 7'/2 minutes and is not available for
standard screen projection.
A series on the Fox schedule which is
continuing to get good patron response is
"Immortals of the Canvas." This group of
six subjects on the lives of noted artists
has been promoted successfully in many
situations, generally in tie-ups with school
organizations. However, the subjects have
general appeal and is not necessarily promoted
in conjunction with an educational
or art organization. One of the shorts,
"Light in the Window," won the Academy
Award last year, which adds to its attractiveness
as an item on any bill.
For the sjjorts fan, there will be six
"Sports Show" with Mel Allen as the com-
20th
Shorts
Century-Fox
Boxscore:
cinemascope. Coronation Parade
2 R«l.ssues of Lew Lehr comedies
6 Sports Show with Mel Allen
5 See It Happen .series
26 Terrytoon cartoona
104 MovrETONE News
The "Mighty Mouse" will head the Terrytoon
characters in 30 color cartoons to be issued by
20th-Fox this season.
mentator.
With Allen seen on TV regularly,
his name has become a bigger draw for
these subjects.
'Flight
Nurse' Exploitation
Bookings of "Flight Nurse" (Republic)
can be tied into blood bank promotions
and recruiting for the air force nursing
corps. Available at National Screen is a
mat for printing a bookmark containing
the flight nurses creed. All Air Force commands
across the country have received a
directive from the office of public information
asking for full cooperation in promoting
the picture.
A national competition, which brings
four expense-paid trips to Jamaica, is offered
for "All the Brothers Were Valiant"
(MOM). It is based on a letter-writing
contest on the subject "Why I'd Like to
Spend a Honeymoon in Jamaica" and is
open to honeymooners or to couides who
will be married by June 15, 1954. Ix)cal
theatremen will select the best letter submitted
in his particular competition and
forward it to MGM's home office where
four national prize winners will be chosen.
For those who are looking for new material
to use in a record or music shop
tie-up, several stills are available for promotions
with MGM Record's album of "Kiss
Me Kate" music. One (1629x15) .shows
Colo i'orter, the composer, Ann Miller and
Bob Fosse on the set. The other (1629x69)
shows Potter running through the songs
with Howard Keel. MGM Records also has
supi)ly of dummy album covers, color
streamers, co-op mats and special disk
j(i

THE BtS I IN THE BUSINESS" SHORTS
The 3 Stooges in 3 Dimensions!
"PARDON MY BACKFIRE"
"SPOOKS"
that the nation't newspapers v.
and magazines are shouting about! ^^W
THiilTe'lR's "A UNICORN IN THE GARDEN"
'°To^" "THE TELLTALE HEARr
10 THREE
STOOGE
RIOTS
76
TNI munfr MtMY Of nmvf iTMn
T>NOREEL COMEDIES
UNDIR ONE COMPANY'S TWO-UU MNMli
O ALL-STAR o
ASSORTED COMEDY
LAUGH
HITS
FAVORITES
FAVORITES
UPA
ASSORTED
/TECHNICOLOR \
\ CARTOONS /
ll ONE-REELERS TO IRICHTEN ANY PROCIAMI
O UFA
MR. MAGOO
/TECHNICOLOR \
\ CARTOONS /
® COLOR
FAVORITES
TECHNICOLOR
CARTOON »EP«iNTs
O CANDID
MICROPHONE
SPECIALS
©SCREEN
SNAPSHOTS
® WORLD
OF
SPORTS
©TOP
NOTCHERS
©THRILLS
MUSIC
THE GREAT
ADVENTURES
OF
CAPTAIN KIDD
JUNGLE
BtlDERS

. .
. I
I
impress
;^
SUPERIOR NEW
SHORTS IN COLOR
Shorts Are in a Comeback Due to Need
To Conserve on Feature Productions
Box Office needs them!
IYoui Your Features deserve them!
Your Patrons demand them!
We've got them. Paramount's Oscar Morgan Sees Better Programming
.
BRIDGE OF TIME
1 he coming distribution season may
Minutes of color and splendor
a Ions the banks of the
I-
116 to be a happy turning point in short
.subject
Paramount's Boxscore:
production
Thame';. .
and sales," according 8 PoPEYE Cartoons. 1 in 3-D
HEART IS HIGHLAND
lo Oscar Morgan, 6 NoreLTOONS
short subject and
The Scottish countryside as you
6 Cartoon Champions. Reissues
news sales
have never seen it on
manager
your
4 Herman & Katnip Cartoons
.-icieen before
fur
in color.
Paramount.
6 Casper Cartoons
L'L'
I Minutes
Sliort subjects and
6 Paramount Pacemaker, 1-reelers
111 N\ -nels, I believe.
ROAD TO CANTERBURY
6 Toppers, 1-reel variety subjects
an- facing a great future—a
future which
6
A cinematic journey in color
Headliner Champions. 1-reel reissues
from London to Canterbury. A
will be marked by 12 Grantland Rice Sports
increased
production of 104 Par.amount News
thousand thrills, a hundred
sights. . . .
Oscar Morgan quality shorts to fill
20 Minutes.
what will be an everhe
said.
the importance of shorts on their programs
These are only three of the brilliant
new films in oiu' Catalog of
-reasing demand,"
"The countless exhibitors I have talked and make special efforts to bring them to
THEATRICAL SHORTS
with during the past year have been unanimous
in hoping that a solution to the double many other exhibitors who consider them
the public's attention, there are still too
// you don't hove your copy yet,
bill problem will come soon. Their conception
of the i)erfect motion picture program very well get along without.
as so much time-taking footage they could
I call or write for it today to:
LESTER SCHOENFELD, Distnl
is a single feature, a newsreel and a selection
of entertaining short subjects.
"At the very beginning of the busmeas,
BRITISH INFORMATION SERVICES
They the concept of an entertaining program was
hold that increased business
30 Rochefeller Plaza, N. Y. 20, N. Y. CI 6-5100
and lower costs the variety show , the presentation of a number
of different acts.
are tied to such programs. We have seen
that when tliere are two or more competing "The cost of theatre operation today is a
theatres in a community or section and one factor that w ill encourage the exhibitor to
holds out against dropping the double bill, return to the single bill show with a selection
the others are reluctant to 'go single.' Now, of shorts and a newsreel and a return to
however, in this era of new motion picture the fundamentals, to tlie original idea of
dimensions, the single feature supported by what made a good show, is definitely in
shorts could be on the way back generally," prospect," Morgan said.
Morgan said.
build goodwill by
Morgan believes that what might be
Pocket Size Book Tie
termed a "trend" toward single bills apparently
has been started by 3-D and A special pocket size edition of "Hondo"
LOVELY, EXOTIC HAWAIIAN
widescreen
presentations and this trend might
ORCHIDS TO THE LADIES!
(Warner), the novel from which the new
Theatres from coost to coost hove usecJ very well continue. The playing-time John Wavne feature was taken, is being
records
Vondo Orchids successfully ot the cost of
a few cents eoch
of
to build boxoffice on
most 3-D fibns will show that an
marketed by Gold Medal Books. Fawcelt
week nights— for onniversarics—new openings
— introduce new pictures — special
extraordinary number of their showings Publications has prepared a number of twocolor
truck posters and newsstand cards for
events—every kind of promotion!
were solo, so to speak, and the same goes
Write for your free brochure and new low for pictures given the panoramic screen distribution in connection with playdates.
price list today!
treatment, he said.
Information on local tie-ins can be obtained
from A. T. Roglano, promotion manager,
H. C. KRUEGER •
Newsreels and shorts in
dept. bo in
standard dimension
have been used and will continue to be
Kawcett Publications. Greenwich. Gonn.
FLOWERS of HAWAII
used to establish the contrast which is nec-
670 So. Lafayette Park Ploco
pssary
audiences with the new For Sports Tie-Ups
Lot Anqclcs 57, California
[
J bigne. of the screen when the feature Sports togs worn in "Grazvlegs." story
comes in. "However, we at Paramount, of of Grazylegs Hirsch, released through Kepublic,
are manufactured b\ W ilson sport-
course, are making all of our current shorts
A

NATIONAL PRE-SELLING GUIDE
A report on new films for which notionol pr»-Mlling
campaigns hove bMn developed listed with eoch picture
are tie-ins which have been created, plus tips to exhibitors on how to use these pre selling aids to exploit the picture locolly
SPECIAL SHORT SUBJECTS PROMOTION GUIDE
COLUMBIA
I r\ li;t;ilMC01.0R specials: S.niWhing nrw in rartiM.n lr
frnin till- iiniiliicers of the Mr. MaKim and Crrald McRoinK BoinK orrir*.
I'air iif Iwii-rt-i-l Ti-clinicolor carluont are vtTsiim of h^JKar AII>mi I'op'k
"Tlif Tell Tale Heart" with narration by Janie* MaMin and Janu-'t Thurber's
"A Unicorn in the Garden." 'nu>e are cartoon treatment of clavic
stories and offer new visla» in shorts subject production.
Kxi'LolTiFS: The literary source ol these cartoons make them suitable
ior tieups with schools and libraries, bookshops anil literary groups.
A suitable quote for "The Tell Tale Heart" comes from Life magazine
which calls it "the leading candidate for the best short oj
the year." Special one-sheets, mats, and a pressbook are available for
Imth shorts.
TIIKIvE STOOGES SPECIAL^S: Two Iwo-reelers in the Three Stooges
s.-ric9 produced in 3-D "Spooks," a haunted liouse story, and "Pardon
\\\ Backfire," dealing with three escaped criminals. Stills, jd niat«,
|irr-s sheets available at NSS.
I I'A CARTOON SPECIAL: "CeraUl McBt>ing Boing Symphony." one
rill, in color, following as sequel to Academy Award winning "(lerald
MiHoing Boing." Promotional material at National Screen.
AI.I, STAK COMEDIES: Six tworeelers starring Andy Clyde, Eddie
Quillan, W'ally Vernon, Joe Besser.
ASSORTED FAVORITES: Six two-reel reissues of popular comedies
of past years, starring Billie Burke, Hugh Herbert, Vera Vague, etc.
COMEDY FAVORITES: Six reissues of two-reelers, including several
with Roscoe Kams, Harry Von Zell and other two-reel favorites.
11' V ASSORTED CARTOONS: Four single-reel cartoons in Technicolor,
flr-t of which is "Ballet-Oop," an item about ballet dancers and dancing
Icarliers.
I I'A MR. MAGOO SERIES: Six one-reel Technicolor cartoons featuring
Mr. Magoo whose popularity has brought him a number of all-Mr. Magoo
programs both in
this country and in England.
COLOR FAVORITES: Fifteen Technicolor reprints, single reelers.
selected from various Columbia cartoon series of the past.
CWDID MICROPHONE: Sixth year of these one-reelers, starring
Mini Funt who originated via radio the candid mike technique. First
of new series of six have to do with clerk in a traffic court and a
lirk in the complaint department of a department store.
Tt'l'NOTCHERS: Six one-reel subjects, black and while, in travelog
SCREEN SNAPSHOTS: Now in its 33rd year, the new series will have
12 issues. First is "Men of the West" and shows shots of Will Rogers
anil Tom Mix among others. A perennial exploitable feature because of
till- star names involved.
WOULD OF SPORTS: Eight one-reelers narrated by Bill Stern. First
isMiis. "Hockey Thrills" and "Snow Speedsters" deal with hockey.
THRILLS OF MUSIC: Eight one.reel reprints, featuring popular bands
and soloists. Suitable for tie-ins with local record and music shops.
MUSIC TO REMEMBER: This group of six one-reel specials have been
on the Columbia booking chart for about three years. Of particular
interest to art houses, they are musical numbers which include the
Tschaikovsky piano concert, the Swan Lake Ballet, Peer Gyiit suite.
1812 overture, Nutcracker suite. Prince Igor dances.
SERL^LS: Four serials, with exploitation values: "The Great Adventures
of Captain KiilH," "Jungle Raiders," "Cunfighters of the Northwest" and
"Batman." l.alliT is a rerelease.
METRO-GOLDWYN-MAYER
PETE SMITH SPECIALTIES: This years series includes ten of the
one-reelers. First items include such varied self-explanatory titles as
"Landlording." "Things We Can Do Without," "It Would .Serve 'Em
Right" and "Film Antics."
MGM CARTOONS: Si.xteen cartoons, single-reelers, with color by
Technicolor, including the Tom & Jerry and Barney Bear series.
E.VI'LOITIPS : The Tom & yerrj- characters have many merchandise
tieups, plus comic book ties nhich can be exploited. On Torn & Jerrs
iiin/i
or other ptomoli
inlormalion ahoul iu>f*lli litmpt
G(H.I) MEDAL KEPHINTS: FJghl
Ih-.i M(;M ranonn* of the p«»l. Onr rrrli 1 Terh
KH7.I'ATIJU;K TRAVEI.TMX.S: K..ur one rrrlrr^ in clot, .mnl.l^ (.
lirup. with travel aurncir., u h, etr. "JSrrinc S|i«lo" and "lo ill
Valley of the Rhine" fir.l ol )|uarlrt.
NKWStiF TIIKDW : \. ».„,
PARAMOUNT
of \e..orihr l>«v m-m.
POPEYE CAHTOONS: Jlighl one rrri cannon, in color, oilh fir^i in
3-1), "The Arc of .Spare," now Rnint into rrlra«r.
N()VELT(K)NS: Six one.rrel Terhnindor cartoon*, inlnxlurinii tarVMn
Paramiiunt character* which have not a« yet acquired a nrrin ol their
own. Little Audrey, Baby Huey. etc.
CARRM)N Cll VMPKINS: Six one reel Technicolor rrprinU rompri.in.
a si'lection of the Ih-.! of the pa.*l of Paranviunt cartwin*.
HERMAN \M) KATNII': (iraduale* of the Noveli.H.n wrie* and now
starred in their own serien. Four one-reelens in Technicolor.
CASPER CARTOONS: Six onererler. in Technicolor, with Ca.pr.
blossoming out in his first 3-D ap|>earance, "Boo Moon."
PARAMOUNT PACEMAKERS: Six one-rrel black and white variety
shorts, novelties ranging from high school proms In ways In rrdurr.
PARAMOUNT TOPPERS: Six one-reelers, black and while, the animal
series which iH-gan lasl season continues.
HEADLINER CHAMPIONS: A set of six reissue,, one reeler. in black
and while, which includes the best of Sportslighls. Headliners and
Speaking of Animals.
SPORTSLIGHTS: An even dozen of the Grantland Rice subjects onereel,
black and white. First issues are "'Kocky Mountain River Thrills,"
"Mother Was a f^harop," dealing with women sport* champions:
"Choosing Canines" and "Rough Riding Youngsters."
PARAMOUNT NEWS: 101 is..ues. on s.miwe,-klv ba.i..
RKO RADIO
RKO-PATHE TWOREEL SPECIALS: Variety seriev with first i...irs
titled "Shark Kills" and "This Little l-eague."
DISNEY CARTOONS: Eighteen one-reelers in Technicolor, including
all of the popular Disney characters. Licensed merrhandisr is lied inlu
most Disney characters. S>me are available for lobby merrhandising. For
information on tieups contact: Disney character merchandising division.
RKO-Radio, 1270 Sixth Ave., New York.
MICKEY MOUSE FESTIVAL: Package of six can«.ns said lo be best
of Disney. Suitable for kid shows and offers many avenues of
exploitation.
THREE-D SHORTS: Two shorts one-reelers, are available in 3-D
"Melody," a Disney subject, and "Motor Rhythm."
SCREENLINERS: 13 black and while, one-reel with subjert* covering a
variety of interesting personalities and places.
SPORTSCOPtS: 13 one-reel black and while *pi>rts subject.. Fir.I
issues deal with "Ben Hogan" and "Bat Boy."
.MY P.\L: Two two-reel reissues of dog stories.
RAY WHITELY: Two two-reel reissues of western mu.sicals
EDGAR KENNEDY: Six reissues of black and while tworeelers fealur
ing popular comedian.
LEON ERROL COMEDIES: Six reis-ues. two reel cometlie, siamng
late comedian.
WALT DISNEY TRULIFE SERIUS; "Prowlers of the Everglades" is the
third in Disney series alwul animals and people which include* "Bear
Country" and ".\laska Ejikimo." Two reels color b> Technicolor.
RKO SPECIALS: II in color, including "Football Headliner*" and
"Basketball Headliners," "Holiday Island" and other variety subjertx.
Continued on P.-igr >!
BOXOFFICE November 28, 1953

•.•i!s
Variety in Warner Bros. Output of Nearly 100 Short Subjects for 1953-54
The shorts subject output from Warner
Bros, will near the 100 mark during the
coming year, .Norman .Moray, short subjects
sales manager, has announced. Onereel
and two-reel subjects in color, cartoons,
sports features and musicals will be
included in the lineup. A 30-minute featurette
is also available this season.
Moray is convinced that the improved
quality of features will require the use of
better shorts and more of them. "The more
important the feature, the more important
the accompanying short subject program.
The present trend in the production of topflight
releases brings with it an exhibitor
demand to perfectly balance its program
with short subjects of comparable scope
and merit. The Warner Bros, studios are
fully prepared for the filming of high
quality shorts to match in importance the
Warner Boxscore
12 Technicolor Specials, 2-reels
6 Peaturettes, 1-reel black and white
10 Sports Parade, in Technicolor
30 Warner Bros. Cartckins
13 Blue Ribbon Cartoons, reprints
7 ViTAPHONE Varieties
6 Joe Doakes Comedies
6 Melody Master Musicals
104 Warner Pathe News
high-powered releases forthcoming from the
studio," he said.
Warner will have 12 two-reel Technicolor
specials, the first of which will be
"North of Sahara," "Don't Forget to
\\ rite," a travelog, and "X^ inter Paradise.'
There will be ten single-reel "Sports Pa
rade" subjects, in Technicolor, the Decern
ber release being ".\rabians in tht'
Rockies," a horse-breeding subject. The.
two-reeler output also will include six in
black and white. There also will be eight
Vitaphone Varieties, reprints of old one-reel;
favorites, si.x in the Joe Doakes series andi
six in "Melody .Masters," musical reissues.
The cartoon lineup will have 30 Techni-!
color one-reelers. with all the favorite char-|
acters, including a Bugs Bunny in 3-D,
"Lumber Jack-Rabbit." There also will bej
13 Blue Ribbon cartoon reissues.
Warners also has a 30-minute speciiil,|
"Black Fury," the story of two men whoj
were lost for six weeks in a Georgia swampj
and their rescue from their prison oltt
quicksand and wild animals. .
J
j
NATIONAL PRE-SELLING GUIDE . . . Cont.
REPUBLIC
TRAVEL SHORTS: Four one-reelers in color, run 9 minutes each.
Subjects include Washigton, D.C., Singapore, Germany and Japan.
COMMANDO CODY: A black and white series
(30 minutes each), set of
12 science-fiction stories which offer new treatment of the serial. Outside
of the first chapter, episodes may be run in any order. Each chapter
has beginning and end.
20TH CENTURY-FOX
Trailer and other accessories available.
CINEMASCOPE SPEQAL: "Coronation Parade," a wide.screen presentation
of the coronation parade, runs 7V^ minutes.
TECHNICOLOR ART nLMS: Series of seven, each depicting works
of such famous artists as Degas, Vermeer, Raphael, Rembrandt, Botticelli
and others.
TiE-iN Tips: While this series is now in its second season, it has many
exploitable angles, particular in school tieups. "Light in the Window,"
about the artist Vermeer, won the Academy Award last year.
SPORTS SHOW: With Mel Allen as commentator, this series of six
one-reelers deals with football, fishing, basketball and unusual sports.
EYE WITNESS: A "Sec It Happen" type short subject (5 issues) which
use top news stories of the last several decades. Subjects include the
Craf Zeppelin crash, the Kamikaze suicide fliers, and the Niagara
liriilge
accident.
LEW LEHR REISSUES: Two reprints from series of the late
and his "monkeys are the cwaziest people" type of comedy.
Lew Lehr
TERRYTOONS: 26 new subjects and four reissues— featuring Mighty
Mouse, Terry Bears, Heckle and Jeckle and other Terry favorites. Many
of these characters are tied into comic books and merchandise promotions.
For information contact : Bill Weiss Studios, New Rochelle, N.Y.
UNIVERSAL-INTERNATIONAL
IWOREEL Sl>Ef:!ALS: The Iwo.reel specials will be in color for the
first time this year and, like all other Universal shorts have been filmed
M) ihcy can be projected on wide screens of varying ratios. First of the
Iwo Buhjccls to l)e isnucd will lie "Perils of llii- Forest," an item which
can he exploited in cooperation with liical cnnsiTvulion groups and state
and federal forestry bodies.
TECHNICOLOR CARTUNES: Th.-re will he 13 in this series from
Waller l.antz, of which six will be "Woody Woodpeckers." There alao
will he six reissues of Cartunea.
MUSICAL FEATURETTES: A series of 13 iworeelers. with name
bands. Shorts are using a story line more and more this season. Black
and while.
COLOR PARADE: Series of 8, devoted to travel, sports and miscellany
of subjects.
VARICTY NEWS: Set of 8 single-red, in color, miscellaneous subjects.
UI NEWSREEL: As usual, the 104 semi.weekly issues.
WARNER BROS.
SPORTS PARADE: A series of 10 one-reel subjects in Technicolor,
dealing with a variety of sports items. First release titles are ".\rabians
in the Rockies," about horse breeding, and "Bom to Speed," a figure
skating
specialty.
TECHNICOLOR SPECIALS: 12 two-reel subjects, of a travelog nature.
New subjects include "North of the Sahara," "Don't Forget to Write"
and "Winter Paradise."
WARNER FEATURETTE: 30minute short-length feature, "Black Fury,"
deals with saga of two men lost in Georgia swamp for six weeks. Good
exploitable
angles.
TWOREEL BLACK AND WHITE FEATURETTES: Six subjects wilh
a variety of interests, both new and reprints. First titles include ".Minstrel
Days," a reissue, and "They Were Champs."
WARNER BROS. CARTOONS: Season's release chart will provide 30
one-reelers in Technicolor, featuring Bugs Bunny and other WB characters.
TiE.m Tips: Bugs Bunny is tied in wilh a variety of merchandise
promotions and comic books. For information on how to contact
lieup outlets write to: Edward Seltzer, ff arner Bros. Studios. Burbank,
Calif.
BLUE RIBBON CARTOONS: This group includes 13 of the best Warner
Bros, cartoons, and includes all of the cartoon characters.
VITAPHONE VARIETIES: .Seven black and white reissues, mostly
comedies.
JOE DOAKES SERIF-S: A new series of six single reel comediea
dealing wilh the life of Joe Doakes, average .Ar
MELODY MASTERS: Reissues of the black and while musical series.
First issues have Desi Amez and Hal Kemp. Arnez, because of his TV
"I Love Lucy" show is highly exploitable.
IU1(;S BUNNY SPECIAL: A 3-1) subject which has special .•xpl..il«lion
vahHs, wilh ihr liile "Lumberjack Rabbit."
Ri-^iihir
104 issues.
PROMOTION SECTION :;tion
i
-ijj
h-^ i^

'
"La
".
'
511
Regents Nay Appeal
'Menace' Reversal
ALBANY- The Board (i( Hit

If
Smog Hurts First Runs on Weekend,
But Thanksgiving Business Great
NEW YORK—New York's biege oi heavy
smog kept many potential theatregoers home
and affected weekend business at most of the
first run theatres. However, the Thanksgiving
three-day holiday for school children brought
out lines at several of the big pictures, particularly
"The Robe," "How to Marry a Millionaire,"
both in Cinemascope, and "Kiss Me
Kate" at the Radio City Music Hall, always a
Mecca for out-of-towners.
Three new pictiu-es. "The Man Between"
at the Victoria, "Take the High Ground!" at
the Mayfair and "Three Sailors and a Girl"
at the Paramount, also did good business, although
the latter suffered somewhat because
stage shows were dropped, starting with this
engagement. "The Living Desert" continued
to break records in its second smash week at
the Sutton and "Queen of Sheba" also held up
well in its third good week at the Astor.
"Little Boy Lost," in its ninth week at the
Rivoli and "The Joe Louis Story," in its
week at the Hohday, also held up.
third
In the art houses, "The Captain's Paradise,"
in its eighth week at the Paris, and "Little
Fugitive," in its seventh week at the Normandie,
followed close behind "The Living
Desert" in popularity. "Decameron Nights"
had a good opening week at the Fine Arts
and "Julius Caesar" held up well in its fourth
week at the Plaza, after 21 weeks of two-a-day
at the Booth. "This Is Cinerama" remained
at capacity for all evening shows during its
24th week of two-a-day at the Warner
Theatre.
In addition to "Cease Fire," which had
an invitation opening at the Criterion November
24, "Flight to Tangier" and two British
films, "Trent's Last Case" and "Project M.7,"
opened during the week.
(Average Is 100)

qh
. . Jack
Annabella.
. . Charles
. . N.
. . Fritz
Van
. . William
lurlliii
DtbS
klhtii^
Variety of New York
Elects Ed L. Fabian
NEW YOUK KflWiinl L Fabian was
rlfcttil cliii'I barker of tho Variety Ttnt 35
of New York Tuesday
^H|^^HHMM| (24 1 to succeed Ed
^^HfP^^H^^ won Saul
W ^H Lcrner of the Hempy
_ ^^
stead and Commack
'^ ^^ drive-ins on Long
^Island and Emll Friedlander,
former board
chairman of Dazlan's,
costume house.
Other officers elected:
Ira Meinhardt, first
assistant chief barker;
Edward L. Fabian Harold Rinzler, second
iLssistant: Martin Kornbluth. property master;
Saul Trauner, doughguy. and the following
crewmen: Leon J. Bamberger. Bernard P.
Brooks. Nathan Purst. Jack Hoffberg. Arvid
Kantor, Harold J. Klein. Bernard Kranze.
Martin Levine. Hugh Owen. Walter Reade Jr.,
John Schneider. Cy Seymour. Robert K.
Shapiro. Spyros S. Skouras. David Snaper.
.Morton Sunshine. George J. Waldman and
Max Wolff.
Wm. Zimmerman Resigns
From RKO Legal Staff
NEW YORK—William Zimmerman has resigned
as a member of the legal staff of RKO
Pictures, effective the end of the year. He
will open his own law office and specialize
advising on motion picture deals, including
financing. He has been an RKO lawyer and
executive 19 years.
Zimmerman has played a prominent part
in many motion picture matters. He helped to
draft the 1940 Paramount case consent decree
and the national arbitration system that followed
it. He was one of a group of industry
lawyers who worked on the ill-fated 1952
arbitration plan. He was an industry spokesman
during the recent hearings conducted
by the U.S. Senate committee on small business.
Zimmerman joined RKO in 1934, entering
the legal department of its theatre division.
The company transferred him in 1938 to the
picture end of its business, and in 1946 he
became assistant to the general sales manager
besides handling legal work. He was
general counsel, vice-president and a director
of RKO Radio and general counsel and
vice-president of RKO Pictures for a period
last
year.
in
BROADWAY
John

. . Chick
. . Mary
. . Stanley
. .
: November
. . The
|
]
,
'
'
'
'
'
-:;:< tiicuil
Tills
Till
'*«i tilth,
ALBANY
.
John Free, an Ogdensburg drive-in owner,
* took over and relighted the Pontiac in that
city Thanksgiving day. The 600-seat«r had
been dark for seven weeks. Free, a World
War II veteran and son of a surgeon, entered
the theatre field as operator of the Riverside
Drive-In four years ago Patricia
McMahon, daughter of Frank McMahon,
20th-Fox projectionist. Loudonville, became
the bride of James Joseph Candler jr. at the
Sacred Heart church Saturday morning (21).
A reception at Circle Inn, Latham, followed
a wedding breakfast. The couple then left
for Washington and the south. Her husband,
a corpsman at the St. Albans naval
hospital, was scheduled to be discharged from
the service within a week.
Bernard W. Vane, chief projectionist at the
Leland, was reported recovering from an illness
. Mlinarik. president of B-43
and head shipper for Columbia, is expected
to be discharged from the Veterans rest
camp at Mount McGregor, Saratoga, about
the first of January. Mlinarik, a veteran of
World War II, recently underwent an operation
at Albany Veterans hospital. Wayne
Carlgnan, 20th-Fox head shipper and financial
secretary of the service local, is acting
as buTiness agent during Mlinarik's absence.
Nicholas P. Young, 62, doorman at the
Strand since last August, was found dead
of a heart ailment in his parked car recently
a few hours after he ended the evening
trick. A fire department lieutenant on
an inspection tour made the discovery. Young
had placed the key in the dash board but
had not started the motor. A retired New
York Central trainman, with years of service
on the Albany-Syracuse run. Young, as was
his custom, had driven home Assistant Manager
Earle Rooney. When he did not arrive
at his residence, Mrs. Young telephoned Manager
Al LaFlamme who alerted the police.
William R. Stich, salesman for Motion Picture
Advertising Co. of New Orleans, now
lives in Long Lake. On a visit here he spoke
highly of trade press courtesy shown him and
MPA at the recent convention in Chicago .
Plans for the annual Variety Clubs International
convention in Dallas next spring, and
for a two-reel picture highlighting the charitable
work of various tents were discussed at
the two-day midwinter meeting in Washington,
delegate Charles A. Smakwitz of the
Albany tent reported. The short will be
screened in theatres throughout the nation
Warners' Strand, Ritz, Madison
and Delaware theatres held Thanksgiving
morning children's shows at 25 cents.
"How to Marry a Millionaire" attracted big
busine.ss through Sunday at the Strand. SW
Zone Manager Charles A. Smakwitz said,
"It's all breaking records for the house, even
on pictures which have previously played
there at SI.25 top. Manager Al LaFlamme said
most of the evening and Sunday customers
timed their arrival to the start of a screening
and because the patrons checked in en
masse, the breaks were of the same kind, thus
permitting complete turnovers. A significant
feature of the attendance was the wide range
of
ages.
When will "The Moon Is Blue" play Albany?
Irving Shiffman of United Artists replied,
"December 2 or 9—after 'How to Marry a
Millionaire' ends its run at the Strand." Reports
have persisted that the theatre might
pass by the picture, which is condemned
by the Legion of Decency. Shiffman added
that "Blue" will also be shown at Proctor's
in Schenectady and the Troy in Troy. Having
filled 70 dates, it will draw a number of
engagements in smaller towns after the tricity
fii'st runs finish.
John Gardner, owner of the Turnpike
Drive-In, Westmere, and Morris Klein, operator
of drive-ins at Coxsackie and Hunter,
discussed the past season's business at the
Variety Club kickoff dinner in Ten Eyck
hotel. Gardner said that his first full .sum-
IMMEDIATE AVAILABILITyi
MIGHTY 90
SUPER 135
ARC LAMPS
Stnxf^9
RECTIFIERS
STEREOPHONIC SOUND AND SUPPLY LIMITED
'kJi^e. 1oda4f / 5-5055
ALBANY THEATRE SUPPLY CO.
443 N. Pearl St. Albany, N. Y.
mer's patronage had been excellent. Gardner
gave a post-season party for 32 employes i
of
:
his automobile theatre and of Tristate Automatic
Candy Corp. Johnny and Al Russ,
concession stand manager, had won first
prizes in a per-car sales contest conducted
by Tristate. Gardner and Klein also talked
about Si Fabian's Variety Club speech, in
which the Fabian and Stanley Warner circuit
president pleaded for a display of cour- [
age and confidence by "small theatre owners"
faced with the problem of equipment con-
version.
Guests at a
Thursday evening presentation
of "How to Marry a Millionaire" in the
Strand included: Leonard L. Rosenthal,
counsel for Upstate Theatres. Inc., and wife;
Bob Johnson, chief booker for Smalley Theatres,
Cooperstown. and wife: Aleck Papayanakos
of the American, Canton, and wift; Len
Smith of MGM Records and wife: John WU-
\
helm, 20th-Fox office manager who was In
the lobby to greet the industry people, and i
Wayne Carignan. 20th-Fox head shipper.
|
Saul Shiffrin, Columbia office manager, and
Clayton Pantages, 20th-Fox salesman, wel- .
comed births of .sons. Mrs. Shiffrin gave birth
to Donald Michael on the 13th while Mrs.
Pantages mothered a baby son on the 7Ul.
Harvey Appel, Columbia salesman, became
father of a baby daughter . Loudon
Arms development, less than a half mile
from Filmrow, is becoming an industry living
center. Among those residing in it are Norman
Jackter. Columbia manager; Saul Shiffrin,
Columbia office manager: W. Gordon
Bugie and Howard Smidt. Paramount salesmen,
and Harvey Appel, Columbia salesman.
Three of the leading independently operated
theatres in northern New York—the
Roxy in Potsdam, the American in Canton,
and the Town in Lowville—have installed
Cinemascope. Jim Papayanakos owns the
first: his brother Aleck, the second, and Mrs.
Genevieve Wolfe, widow of Ernie Wolfe, the
third. The first independent situation in the
Albany territory to equip for and play
Cinemascope was Charles Gordon's Olympic.
Utica.
Industry people attending the Variety Club
kickoff dinner at the Ten Ejxk hotel for
Camp Thatcher included S. H. Fabian. Saul
J. UUman, Harry Lament, Chief Barker Jules
Perlmutter, Charles A. Smakwitz, Donald
Schine, Guy A. Graves, Dick Murphy, Phil
Rapp, Lou Rapp. Paul Wnllcn. George Lourinia,
Irwin Ullman. Simon UUman, Larry
Cowen, Sylvan Leff. Johnny Gardner. Morris
Klein, Sidney Urbach, Bob Lamont, Lewis
A. Sumberg, Norman Jackter, Jack Goldberg, '
Ralph Ripps, Arthur Horn, Ray Smith, i
Arthur Newman, Leo Greenfield, John
'
Bylancik, Bob Adler, George Schenck. WUi
liam R. Stich, Irving Shiffman, Nell Hellman.
Alan Iselin, Dan Houlihan, Howard Smidt,
Louis G. Schine. Seymour L. Morris. P»ul
Jacobson. Irving Fried. John F. Campbell.
William G. Somervillc, Harold Gabrilove,
Nate Wlnlg, Henry Selden, Gene Teper and
Dr. A. L. Mll.stein.
.lules Perlmutter, who recently reopened
Jerry LaRocque. William Wright is its
^totli
... ;isi
.-safldwlii
ant speai
-.5 seated
-: Pi, M«
Win 55
Mbeen
ajsatliliii
aid: "Of
ii in the I
m tao«
•m.
saloobje
iiihasclios
cas."
Pro
Br policy
% sudien
Mlgll,
V-'JelllDtr
"adiiledtoi
-- !4S drop;
^•ioBihati
ieawl"
I
aSewlo,
^tFllctvi
•3 "lust
-'We,
hea
OTioia
^«Wtno«
"s Monday t
^•^loandB
"•f Mconipj
-s tlie
tew
'S'tsofflei
ihc Cwol, formerly the Chester, in Chestertown,
after remodeling and modernlrJng It,
"'
domtoj
•'Won
will Install air conditioning and a new marquee
in the Lake, Lake George. Tlie.se and
^
reletee
'•'ypiess,
other Improvements will cost $11,000. The
Albanian also refurbished the, Warren. Warrensburg.
itfter he took over that theatre
Il
^"^«
BOXOFTICE
:
28, 1863

I
B U F F A L O
r)av ive Miller, mii the U-I exchange
newspiiperH. both a week In advance and during
and Rcneriil chiurman of the Variety
the .ihowlng. The public library and all
Its brunches u.scd bookmarlu lylnw in with
ilub's snliilc t(i Nikitiis D. Dlpson, who Is
celebrating 40 years In the life story, written by LuuIa and many o(
show business, revealed the libraries alio u.%ed larxe jxMttn on their
that state supreme bulletin boards. There waii a conte.nt on
court Justice Robert WBUF-TV. through which prlici, cotwlJitlnB
Noonan of Batavla, a of repllciis of the Joe LouLs boxing gloves and
personal friend of Dip-
guest tickets, were awarded to thonc who
wrote the best 50 word.s or less on "Why
Joe Louis Wius My Favorite Boxer." There
son, will be master of
ceremonies at the testimonial
dinner Monday
(30> in the Statler.
Reservations are coming
In nicely, according
to Myron Gross.
Dave MlUer chairman of the ticket
committee, and who can be reached at room
402, 259 Delaware. Buffalo. Richard T.
per. associate chairman, says there will
prominent speakers and a number of top
tryltes seated on the dais. Dipson. who
d In business with a nickelodeon In
ette. Pa., now resides in Batavia, where
is theatre circuit office also located. His
William is executive vice-president of the
rcuit and Andy Gibson is booker. Kemper,
ho Is manager of the Erlanger Theatre. Bufilo.
is zone manager.
The Astor in S>Tacuse closed last Sunday
icht. It had been presenting a series of legltmate
plays at film theatre prices.
The manlent
said: "Of the potential theatregoers
this city, some may have stayed away bean
organized group unknown to us ciranonymous
letters accusing us of
lax in the choice of performers. We
never knowingly employed disloyal
Americans. This organized group has not
come to us to object to specific personnel or
policy, but has chosen to hide behind unsigned
accusations." Producer Michael Ellis and
James Ru.sso of New York City, who started
the Astor policy of $3 top for big plays, also
said; "Our audiences simply have not been
large enough. This sudden attack is not the
•nly reason we have been forced to close.
There are other factors, but we have no
ther choice." The Astor management first
:ound itself in trouble when Albert Dekker
vas scheduled to appear in "Born Yesterday."
ind the county American Legion un-Amerian
activities committee issued a protest.
Dekker was dropped immediately from the
cast, although a careful check showed he had
been "cleared" by the national American
Legion.
wa.s a big newspaper and radio campaign In
advance of the picture and the PolLsh Everybody's
Dully ran a seven-column lUu.'ilrated
strip on the film. The campaign wa-s put on
by Arthur Krollck, Charles B. Taylor and
Leon Serin, all ol UPT, with an a.iaLit by
Max Miller, special field representative of
United ArtLsts.
The Wlntergarden, Jamestown, N.V., presented
the Asylum of Horrors on Its stage
last Friday midnight and packed 'em In at
$1 top . . . The Variety Clubs Cerebral Palsy
clinic, which has been located In the Children's
hospital for many years, is to be moved
to the Crippled Children's Guild building on
Delaware avenue.
Noted at the Conference of Christians and
Jews silver jubilee banquet the other evening
in Hotel Statler were Arthur Krohck and
Charles B. Taylor of UPT and Max Yellen,
who recently leased his Century Theatre to
the United Artists circuit for a ten-year
period . . . The last dance spon.sored by the
1953 board of directors of Variety Tent 7 was
enjoyed Saturday night in the Delaware avenue
headquarters. The big annual Las Vegas
night wuU be staged Saturday evening (5),
according to an announcement by Chief
Barker Dewey Michaels.
John Kane, manager, and Al Margolian,
RKO publicist, put on a business-getting campaign
on "Tl-ie Sea Around Us." for the
Cinema, downtown art house, operated by
Cohen & Slotnick. Highlights of the promotion
were a two-minute clip used on local TV
station WBUF. a private screening for elementary
and high school and college teachers
and represenutives of the Buffalo public library
and the Museum of Science; 150 bulletins
in as many public schools; dLsplays in
the public libraries, bookmarks, posters on
the Empire State News Co. trucks and bookstore
window displays. There also was a pictorial
preview in the Courier-Express.
When New York state's chief film censor. Lewis J. Lieser, head of the Lieser Film
Dist. Corp.. has booked "Sins of Jezebel."
Dr. Hugh Flick, visited Toronto for a few days.
time with O.
into the Center
starring Paulette Goddard,
he spent at Ipast half of his J.
Theatre following the current run of "Hondo."
SUverthorne. head of the Ontario censor
Lieser also is greatly pleased with the way
board. Sort of a busman's holiday.
"Violated" is packing 'em in at the Mercury,
Sylvan Lef f now is admitting children under a Michaels circuit downtown 500-seater. This
its
12 free Monday through Thursday nights at Palace Pictures production now is in
Rialto and Highland theatres in Utica. if fourth week at $1 for all seats and has cracked
his
they are accompanied by their parents. Leff the house record, formerly held by "Bitter
the new policy has aided the weekday
declares
Rice."
boxoffice grosses . . . "The Joe Louis
Story" got some swell publicity breaks at the Leon Serin held a special screening of
Center, downtown UPT first run, when Joe "Hondo" last Friday morning for disk Jockeys
Louis stopped off in the city on his way to a and got some good publicity on the air for the
Canadian referee job. and was widely inter- John Wayne attraction. Serin also tied in
Viewed by press, radio and TV. A Buffalonho
with the Gold Medal book on the same pic-
was Joe's manager for many years ture and got some good publicity In the form
Empire State News
and now runs a music store in the city, was of posters on all the
trucks. There also was a big TV and radio
Instrumental in arranging the stopoff. The
campaign. Special fluorescent threesheets
spot picture was given some splendid publicity
in all three, breaks largely circulated Negro
were used on 50 prominent locations
In
C;KKKTIN(iS H)K Tllf rd the Knrran ( raw
.it Kirr Ordrr. N wriromrd Nrw Vork'*
Idlrwlld Airport by Owrn (rump, dlrrrlor
of "Oxsr Hrr." whlrh Ihr »rnrral rr 21, \l»o at the
airport are: Jovph llatrn. partner of Hal
WallU. who produrrd thr plrturr for
Paramount; >IaJ. Kay llar>ry. the film"*
Irchnlral iidvlsrr. and Mr^. (lark.
Buffalo. There wa.s an unaiually large advance
newspaper campaign. The new type 3-D
viewers. Including the cUp-on type, dUtrtbuted
to patrons for this attraction, have received
much favorable comment, -says Serin.
Mrs. Mary M. Stroman, a onetime member
of the Shea Theatre circuit office force, was
elected secretary of the Buffalo and Western
New York Restaurant Ass'n by the board of
directors at Its annual banquet In Club 31.
Mrs. Stroman Ls now manager of the Laube
cafeteria In the 'YMCA building . . Theatre
collections are being taken this week for
the Cerebral Palsy cUnlc operated by Variety
Tent 7. Marvin Jacobs, retired partner of
Sportservice, has been doing great work as
chairman of the Tent 7 committee In charge
of the drive for the clinic.
Billy Keaton Is Elected
Tent 7 Chief Barker
BUFFALO—Billy Keaton. WGR personality,
has been elected chief barker of Variety
Tent 7 by the new board of directors.
Other new officers are first assistant chief
barker. Marvin Jacobs, retired, former partner
of Sportser\-ice and prominent for years
in local sports circles. He Ls a big stockholder
in the Buffalo baseball club. Arthur KroUck.
district manager, UPT, Buffalo and Rochester,
.-second assistant chief barker; Robert
Hayman. Hayman Theatres. Niagara Palls.
NY., doughguy, and W. E. J. Martin, drama
editor, Courier-Express, secretary. The last
two re-elected.
>XOFnCE November 28, 1953

. . Meadville
. . Ambridge
. . Hi-Lander
. . Ted
. . . David
. . Ralph
. . The
I
]
PITTSBURGH
arry E. Kelff, pioneer in the industry here
H
confined to his home in recent years,
observed his 80th birthday Laskey.
.
outdoor circuit exhibitor, hunted in the Maine
woodland. His Starlite Drive-In near Uniontown
now is operating through its sixth winter
season city tax advisory
.
committee, which has proposed a one-half of
1 per cent tax on earned income and an
increased assessment without a boost in property
taxes there, recommends that it any
revenue sources are eliminated they should
be the amusement admissions tax and the
licenses on pinball machines and juke boxes.
The committee states: "The licenses currently
collected on pinball machines and juke
boxes are not sound sources of revenue. They
are nuisance taxes and discriminatory. Fortunately,
the revenue from these taxes is
small enough ($1,500 in 19531 to be of small
concern. The admission tax does have the
advantage of being very productive ($26,000
In 1953). However, it may be considered discriminatory
and it is levied on a business
that currently cannot stand fiscal discrimination."
Rudy Navari of the Eastwood Theatre on
Prankstown road has been elected to the
presidency of the Perm township Chamber of
Commerce . . . Warner at Erie exploited
"Calamity Jane" with a caricature coloring
contest in the Ei'ie Times, winners receiving
free tickets to enjoy the musical film . . .
City of McKeesport turned down pleas of the
Weiss and Stanley Warner theatres and is
re-enacting its 10 per cent amusement tax
with the expectation of receiving $40,000 from
this levy in 1954. McKeesport also is renewing
its license fee, mercantile tax and deed
transfer tax . at New Castle
inaugurated the Christmas season last Saturday
(21) when a toy show was featured.
Kiddies brought toys to the theatre as admission,
with the Optimist club and the marine
corps acting as sponsors.
Charlotte Zoupcoff of the Screen Guild
office became the wife of Dr. Marvin L.
Fiedler at a Sunday (22) ceremony . . . Dr.
H. C. Winslow, Meadville exhibitor and president
of the First National bank, was active
in a banking seminar which was held in
Meadville . Theatre had the cooperation
of the Daily Citizen in a name the
stars in Edna Perber's films contest, staged
for the opening of "So Big" . . . Memorial
hospital Junior Auxiliary group 2 recently
sponsored a one-day show at the State in
Johnstown.
Moon township officials
are continuing efforts
to tax merchants, including the theatre,
at greater Pittsburgh airport. The hilltop
community lost the tir.st round in the legal
battle several weeks ago when common pleas
year took the stand that the whole airdrome
operation functions in the public's behalf and
placed it in the tax-exempt columns. Other
theatre owners and merchants elsewhere
would like very much to be similarly classified.
A complaint was lodged with the city pouncil
at Johnstown regarding smoking in theaatres.
In recent years this happens about the
time that the outdoor theatres have closed
for the season. A member of the council
spotted 12 men smoking in the rear of the
State at intermission time, and he also
states that the Embassy Theatre no longer
has "no smoking" signs posted. Theatres have
been notified to enforce the "no smoking"
ban. Meanwhile, Johnstown council is reenacting
the present income tax, mercantile
tax and business privilege tax.
.
Sam Yaklsh of the Lakeside Drive-In at
Conneaut Lake is resting at home after
being hospitalized for six weeks because of
a spinal disorder . . The Latonia at Oil City
is installing Cinemascope for early exhibition
of "The Robe," and Herman Stahl's Drake
there also will be equipped for Cinemascope
C. Silverman and his RKO gang
hosted the November 27 Family night party
at the Variety Club ... A 1954 Henry J. sedan
was awarded Wednesday evening (25) to a
lucky patron at the SW Memorial in Mc-
Keesport.
Ben N. Rosenberg of the Parkway in Mc-
Kees Rocks, new commander of the Variety
Legion Post 589, has been appointed to the
publicity and member.ship committee of the
Legion's 34th district . . . Stephen Rodnok,
who is observing his 30th anniversary in exhibition
at Oakmont, is installing Cinema-
Scope at the Oaks Tlieatre . . . George V.
Barker "VIII, the 13th child adopted by the
Variety Club of Pittsbm-gh since its founding
in 1928. was presented to the members at
the organization's 26th annual dinner last
Sunday evening (22). Harold E. Stassen, director
of the Foreign Operations Administration,
was the speaker. The affair marked the
retirement of Carl Dozer as chief barker of
the No. 1 tent and the presentation of his
successor. Norman B. Mervis.
John MuUer of Sharon's Gable Theatre
again is a partner in operation of the NuLuna
there. Some years ago he and the late Harry
Stahl were joint owners of the two theatres
and then the partnership was dissolved.
With the reopening of the Homer Theatre
at Homer City, a Manos circuit unit, Marie
Cybolsky has been named manager. The controversial
Sunday film issue was a vital factor
in the reopening of the house, the proposal
having been approved by voters at the recent
general election.
n
reduced by a recent court decision.
!
and the business privilege tax income wa;
Loew's Penn here and Loew theatres ii'
San Francisco, Kansas City and St. Loui
will have for their Christmas show MGM'.
initial Cinemascope production, "Knights o
the Round Table." The first Warner Bros
Cinemascope picture will be exhibited at thi
Stanley here in February and at that timi
the local downtown fii-st run theatres wil
be offering four pictures in this system o
exhibition and Cinerama will be availabli
to filmgoers in the Warner. Prom indica
tions only a few city neighborhood theatre^
will be equipped for Cinemascope at tha
time.
Pittsburgh city council's finance commlttei
has approved ordinances to continue the local
10 per cent amusement tax and the levie..
on personal property and mercantile operations.
It is estimated that the amusemen
tax will produce $1,100,000 during 1954 . .
Frank Dana. Republic salesman, is hospitalized
as the result of ulcers . . . Paul Krumenacker,
Warner sales manager, is a grandfather
for the fifth time, a third child, Paul
J., having been born to his daughter Mrsl
Clare Tucker . . . John J. Maloney, MGv!
central sales manager, conducted a divisior'
meeting here with Ralph Pielow, Pittsburgh!
Frank Downey, Detroit; Jack Sogg, Cleve-;
land: Foster Gauker, Indianapolis, and Edwii
Booth, Cincinnati.
Exhibitors Service Co. is discontinuing Friday
shipments . and Bessie Pe«'
observed their 35th wedding anniversary. Hfi
manages the SW Plaza in the Bloomfield district
. . . The Cinerama installation at thf'
Werner here is under the supervision ol:
Frank Richmond. This is his seventh jot'
in the nation. From appearances, the Warnei|
will be "a completely new theatre" when th«i
three-projection screen medium is opened ttl
the public . . . Charles Eagle marked his Ui
year as manager of the Stanley here.
Three spook stage shows are in the area!
They are Dr. Chaos' "Night of Horror," Drl
Silkini's "Asylum of Horrors" and Chan Loo'd
"Horrors of the Orient" . Lions clut'
of Bradford presented a free two-hour shois'
of local talent on stage at Sea's Theatre there
November 20 . . . About 350 kiddys attended
a recent party in the Grand Tlieatre at Porti
Allegany as guest of Police Chief Albert
Clauser, this being their annual reward foi:
good Halloween season behavior. In addition
to the entertainment, each kiddy received
free ice cream and popcorn. Four merchants
assisted in financing the party.
Pathe Cinema Takes Over
Fifth Avenue Playhouse
NEW YORK—Pathe Cinema, owner an(
operator of the Paris Tlieatre. has taken over'
the Fifth Avenue Playhouse through
agreement reached with Arthur and RacheJ
Kaplan, owners, and Stuart Baker of the
S&M Amusement Corp., who have been operating
it for ten years. Pathe Cinema,
represented by Duncan McGregor jr. and
Lillian Gerard, has closed the theatre for
major improvement-s. including air condition-
court refused to order Allegheny county to
place airport terminal shops on the
Rose Kaufman of Pittsburgh Poster Exchange
vacationed over Thanksgiving and
tax rolls.
The county board of asses.sors earlier this
the weekend at Philadelphia . . . I. T. "Ike"
Sweeney is recuperating from an illness at
his home after being hospitalized. He has
SAM FINEBERG
been succeeded as Republic manager by John
Zomnir, formerly with
TOM McCLEARY
UA here, but Republic
is holding open a sales post for him . . . ing, and it will be reopened February 1 as
JIM ALEXANDER
Altoona city council has been debating a the Fifth Avenue Cinema. It will become an
84 Van Broam Street
po.ssible 1-mill tax increase. The school board intimate first run art house. Unusual pictures
PITTSBURGH 19, PA. there is getting half of the city income tax, and prog:rams are being sought, and special
Phone Express 1-0777 amusement taxes have dropped heavily due to revivals and moveovers from the larger art
Bttter Thaii Eur Hoiif's Your inroads made on the entertainment business houses will be considered.
EiiuipinentTi^
SolB'ai
«£(Bttft,
BOXOFFICE
:
: November 28, 1963

1 PITTSBURGH—Edward
! mer
j
ber
I
'
Survivors
I
Stuve,
j
Springs,
I
I
theatres
! Joseph
1 An
I
I
ping
. .
j
I
Edward M. Stuve. 77, Dies;
Former Para. Salesman
M. Stuve, 77. for-
Paramount salesman here, died Novem-
22 in Miami, Fla.
-'*"
€
V
1 He had retired in 1945
after serving Paramount
here for 28
years. Prior to joining
this company in 1917,
Stuve was employed by
.* Lhe old Pathe Film Co.
< ,
. Years ago, he served
W for a short period as
^^ ^M local manager, but he
^^^ ^ ^H was only filling in until
^^Hk.»_.^H another appointment
could be made, since
Ed M. Stuve he had no desire to
serve other than sales capacity. Many
in a
times he was a sales leader for his company
and always he took pride in his product. At
the time of his retirement he and Mrs. Stuve
moved to Florida where he made real estate
investments.
Ed Stuve was a Spanish American War
veteran and a member of Variety Tent 1.
are his wife Anne McPherson
a daughter Eleanor Ablard of Silver
Md., and three grandsons. Funeral
service was held at Samson's here Wednes-
Iday afternoon (25) and burial was in Monongahela.
Pa.
Lewis Perelman, Pioneer
In Philadelphia, Dies
PHILADELPHIA—Lewis Perelman, a pioneer
exhibitor in Philadelphia, died in Hahnemann
hospital at the age of 83. In 1919 he
operated the Eureka Theatre at 40th and
I Market streets and later he was in charge of
at 25th street and Allegheny avenue
and at 25th and Lehigh. He also built
a theatre in Yeadon. He retired in 1944.
Surviving him are his wife Sarah: two
daughters, Mrs. Percy Friedman and Mrs.
Fleisher of Atlantic City, and two
sons Jack and Harry. Harry Perelman now
operates the Lehigh Theatre while a son-inilaw,
Percy Friedman, operates the Yeadon.
antitrust suit brought by Perelman
about a decade ago was responsible for stop-
the industry practice of distributors refusing
to license pictures for exhibition on
double feature
bills.
Eisenhower Gets Special
Anti-Defamation Award
WASHINGTON—President Eisenhower received
a special award of the Anti-Defamation
League of B'nai B'rith Monday (23'» at a
dinner at the Hotel Mayflower celebrating the
40th anniversary of the league.
Television networks carried live and kinescoped
a 60-minute telecast written by Richard
Rodgers and Oscar Hammerstein. It
saluted the ADL for its fight against intolerance
and bigotry and for Its advancement of
American democracy.
Among those attending from New York
were Martin Levine, Jack H. Levin and S.
Arthur Glixon, past presidents of the New
York lodge of B'nai B'rith.
Comedian Benny Rubin has been signed
'for the Hal Wallls production, "About Mrs.
Leslie,"
a Paramount release.
PHILADELPHIA
John Rose of Washington (Rose Road.show.s)
has brought a replevin action in the
municipal court here claiming that Melvin J.
Fox, prominent local exhibitor, has been unlawfully
detaining a print of "Hollywood
Peep Show," which had been confiscated by
the chief of police of Vineland, N.J., before
exhibition at the Delsea Drive-In there. Rose
claims that Fox has the print in his office
and refuses to return it. Attorney for John
Rose is Norman Shigon.
Dolores Cotter, UA booker's clerk, was in
the hospital for a minor operation . . . Richard
Yates and Earle Collins of Hollywood
Television were in town for a conference with
Republic Manager Norman Silverman .
The sister of Richard Melvin, U-I salesman,
died ... Ed Larsen has been promoted from
shipper to booker at U-I . . . Columbia Booker
Ben Rosenthal's wife was in the hospital.
Exhibitors are meeting every Monday afternoon
to discuss business conditions, equipment
and problems, and exchange ideas. The
last meeting was held in the Paramount
screening room . . . About 35 area industryites
were in New York at the Motion Picture
Pioneers dinner to pay tribute to Barney
Balaban, Paramount Pictures president, who
was honored as the Pioneer of the Year.
Three industry ites were patients in Hahnemann
hospital. They are "Doc" Buckley,
Shamokin, Pa., exhibitor; William Goldman,
William Goldman Theatres, and Samuel Goldman,
William Goldman Theatres . . . Bernard
G. Segal, chancellor of the Philadelphia
Bar Ass'n, chairman of the board of the
Tarentum Council Lowers
Its Tax on Admissions
TARENTUM. PA.—Council lopped a 29 per
cent slice off the amusement tax on admis-
Allied Jewish Appeal and partner in a law sions under 75 cents. Proposal up to this
firm which handles the legal work for most week was a reduction from 10 per cent to
of the distributors, has been named by President
Dwight Eisenhower to head the special
commission which will study proposals to
increase the salaries of federal judges and
members of Congress.
Milgram Theatres is now booking and buying
for the Dallas Drive-In near Wilkes-
Barre . . . Eddie Gabriel, Capital Films, reports
that William Goldman Theatres has
booked "Mes-senger of Peace" and is changing
the title to "Country Parson." John Beal,
the star of the picture, is now being featured
on television. Gabriel also reports "Captain
Scarface" has been booked into the Palace
and will start to play the key runs a week
later.
Allied Asks City Council
To Halt Pittsburgh Tax
PITTSBURGH—Allied
MPTO made a vigorous
appeal to the city council in efforts to
prevent renewal of the local 10 per cent
amusement tax. completing its protest by
screening the film industry's reel on the
subject. Attorney David Roth presented the
chief arguments for the exhibitors, describing
the amusement tax as a "strangling yoke"
for a vast business enterprise. Harry Hendel
represented Allied.
Court Edict Is Sought
Against Calendar Ban
PITrSBURGH—Andr.w ButtiMon. exclusive
sales agent for the Marilyn Monroe
calendar, ha.s entered suit here in which he
seeks a court order to re.scind the "ban" on
the art pho'o reproduction decreed by District
Attorney James F. Malone Jr. Battlston,
a veteran exhibitor, distributor, producer and
theatre broker and theatrical agent, charges
that Malone "illegally, unlawfully and beyond
the .scope of his authority" threatened to
The first key city exhibitor demonstration prosecute theatre owners who gave the calendars
of Moropticon, one-strip 3-D projection process,
to their patron-s.
The original Marilyn Monroe calendar
was arranged at the Stanley Theatre
The former Cadet Theatre,
"Golden Dreams" is a symphony of nothing
Wednesday (25) . . .
but Marilyn. Photos distributed to movie
northeast corner Second and Ontario
fans, however, are "The Lure of Lace," with
streets, was leased to the Alliance Electric
the star being modestly draped in black lace
Co.
like many pinup pictures. Battiston's appeal
to court said no criminal prosecution was filed
but theatre managers complied with the
Malone "ban" order.
At the time of Malone's second "ban" on
the calendar giveaway at a drive-in theatre
here, the "banned" photo, which shows
Marilyn in the overprint of lace, was printed
in a Sunday edition of the Pittsburgh Press
for all to see at twenty cents a copy.
This photo also was published in the
Indiana (Pa.) Evening Gazette and in other
newspapers and Battiston claims that the
DA took too many liberties with the Marilyn
Monroe art calendar when he set him.self up
as a censor and "banned" distribution of the
much-in-demand photo. Battiston, at his
office at 1711 Blvd. of the Allies, says he wants
to continue distribution of the photos to theatres,
night clubs, etc., and that he wants
the courts to toss out the DA's "ban."
7 per cent on admissions to 75 cents, but this
was again cut from seven to 5 per cent, a reduction
of 2 per cent on admi.ssions in this
range or almost one-third in tax. Tarentum
exhibitors met with city council and explained
problems of theatre operators and
borough officials then granted this partial
relief.
The 10 per cent tax on admissions of 75
cents or more will stand. Tarentum's tax on
juke boxes, pinball machines, bowling and
biUiard tables remain unchanged. Borough
secretary William G. Clark estimates that
the revenue to be derived from the amusement
levies for 1954 will be S23.100.
\ Air6atiiTt..MrtUrr Q,/
WASHINGTON, DC.
920 New Jersey Ave., N.W

I
I
'
Producer William Alland
Admits Former Red Tie
HOLLYWOOEV—An admission by William
Alland. Universal-International producer, that
he was a member of the Communist party
for a period of a little more than two years,
while he was a radio writer, highlighted a
one-day closed session of a subcommittee of
the House Un-American Activities Committee,
held here Monday

HOLLYWOOD
PRODUCTION
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
Milestone Tribute
To Darryl Zanuck
HOLLYWOOD—More than 700 industry
lignitaries and members of the press were
m hand Sunday (22) when Daxryl F. Zanuck,
ice-president in charge of production at
0th Century-Pox was presented the Screen
'loducers Guild's third annual Milestone
.ward for his "unceasing efforts to raise the
standards of motion pictures." The presentalion
was made by Carey Wilson, MGM proucer
and SPG president.
Zanuck, in accepting the tribute, lauded the
as a powerful influence in welding unity
n the industry, and recounted his early
iences in Hollywood, predicting prosyears
ahead for the motion picture
Gov. Dan Thornton of Colorado relayed a
Inessage from President Eisenhower, comlimenting
Zanuck for his "active interest in
comn ommunity and nation" and his "readiness to
for the public good of America."
I^H^H Jack Benny was master of ceremonies.
jl»^B>ther guests included Jack L. Warner, Shir-
•^
" >v iSy Temple, T Spyros Skouras, Gen. Mark Clark,
>en. William F. Knowland, Gov. Goodwin J.
Inight and Mayor Norris Poulson.
sMPTE at Republic
HOLLYWOOD—Members of the Pacific
oast section of the Society of Motion Picture
nd Television Engineers were guests of Reublic
Tuesday (17) at the organization's regular
November meeting. The program injluded
a description of and tour through the
itudio's new sound stage units, a screening
f selections from recent Republic wide-screen
reductions, and a discussion of stereophonic
ound. Speakers included W. B. Snow, conulting
acoustical engineer, and Dan Bloomerg,
Republic sound director and chief engieer.
)ore Schary Speaks
HOLLYWOOD—Dore Schary, MGM studio
lead, was the principal speaker Thursday
16) at a dinner held at the Statler hotel,
try discussed "The Literature of the
Teen."
leorge Pal on TV Program
HOLLYWOOD—George Pal, Paramount
roducer, was to be a guest Sunday (29) on
reeman Lusk's Freedom Forum, a TV proram
on station KLAC-TV, to discuss "Are
lying Saucers Prom Outer Space?" Pal prouced
"War of the Worlds," current Paralount
release, dealing with a Martian invaon
of our earth.
'Female Bows in Palm Springs Plaza
And in 75 Homes Via Telemeter
HOLLYWOOD—More than 300 industry
celebrities
and press correspondents were expected
to be on hand for the Saturday (28)
world premiere of Paramount's "Forever
Female" at the Plaza Theatre in Palm
Springs, and the simultaneous presentation of
the picture on a pay-as-you-see basis via
Telemeter in more than 75 private homes in
the desert resort area.
Barney Balaban, president of Paramount,
and Paul Raibourn, vice-president in charge
of television, who also is an executive of the
International Telemeter Corp., came from
New York to attend the event. They were to
be met in Palm Springs by Y. Frank Freeman,
Paramount studio head.
Also scheduled to attend were Don Hartman,
executive producer; Pat Duggaii, who
produced "Forever Female," and Pat Crowley,
who stars with Ginger Rogers, William Holden
and Paul Douglas in the romantic comedy.
at
Following its Tuesday (24) world premiere
the St. Francis Theatre in San Francisco,
Don Hartman to Speak
At Panhandle Dinner
HOLLYWOOD—Among entertainers
being
recruited for the seventh annual Panhandle
dinner December 2 of the Publicists Guild
at the Ambassador hotel are actress Terry
Moore, Hoagy Carmichael and Slapsy Maxie
Rosenbloom. Don Hartman, Paramount
executive producer, will speak.
New members of the executive board of
the Screen Writers Guild, serving with the
newly elected president, P. Hugh Herbert, include
James Warner Bellah, Robert Blees,
Devery Pi-eeman, Herb Meadow, Ben Roberts,
Curtis Kenyon, Ei-na Lazarus and Milton
Raison. The last-named three serve as representatives
of the SWG's television group.
Meantime, the entire executive board has
voluntarily taken a non-Communist oath.
Las Vegas Variety Tent
Elects New 1954 Crew
LAS VEGAS, NEV.—Variety Tent 39 of Las
Vegas met here recently and elected new crew
members. They include Bob Loden, property
master; Herb McDonald, first assistant chief
barker; Ernie Cragen, chief barker; Norman
Keller, second assistant chief barker; Bob
Cannon, dough guy, and Eugene Murphy,
press guy.
"The Bigamist," a Filmakers Relea.sing Organization
entry, has been booked as the
Christmas attraction at the Astor in New
York, opening there on Christmas day. The
San Francisco premiere was attended by Joan
Fontaine, Ida Lupino and Edmund Gwenn,
starring in the film; Producer Collier Young
and Irving Levin, FRO president.
"Cease Fire," the Korean war documentary
produced for Paramount release by Hal Wallis,
was world-premiered Tuesday (24) at the
Criterion Theatre in New York. Wallis, Gen.
Mark Clark and a host of army brass and
Defense department officials were among the
fn-st-nighters.
With John Wayne and Ward Bond in Houston
for personal appearances, the world premiere
of "Hondo," starring Wayne in 3-D and
WarnerColor, was staged there Tuesday (24)
at the Majestic Theatre. It is a Wayne-
Fellows production, being released by Warners.
Ogden Theatres Extend
Student Price Program
OGDEN, UTAH—Student theatre courtesy
cards have been made available to both city
and county students 12 years of age or older.
The price is 50 cents and each card is good
until Oct. 1, 1954. Half of the money realized
from sale of the cards, which are sold through
the schools, will be returned to the school.
The other half will be turned over to the
theatre welfare fund. Last year $2,500 was
turned back to the schools for their individual
uses.
The cards entitle students to reduced admission
at all regular performances, including
weekends, but not for special attractions requiring
advanced admission. Neither will
bearers of the card be admitted to any Ogden
theatre during regular school hours. The
purchaser of a card is subject to a spot
check at any time and proof must be given
that the bearer is the authorized purchaser.
Total Passes Million
HOL.LYWOOD — Exceeding the milliondollar
mark, the Permanent Charities committee's
1954 fund-raising drive has hit a
$1,004,795 total, representing 18.070 subscriptions,
it was reported by Steve Broidy, campaign
chairman. This amounts to 82.02 per
cent of the $1,225,000 goal.
OXOFHCE :
: November 28, 1953
63

I by
: November
"
I
STUDIO PERSONNELITIES
:list, George Sand, L
Universal-International
acquired to "The Outer Dorknej'
jifas
ilal
Barnstormers
Cleffers
Republic
LLEN took off for Hartford, Conn., to tieod-
AlUed Artists
PAUL DUNLAP was set as music director on ttie
Lindsley Parsons production, "Off the Record."
Metro-Goldwyn-Mayer
GEORGE STOLL will function as musical director
'
on "Ttie Student Prince.
20th Century-Fox
National Pictures, fieoded by Edward L. Alperson
and Berman Sworttz, inked RAOUL KRAU5HAAR as
musical director of "New Faces."
Loanouts
Universal-International
20th Century-Fox
rom MGM, SPENCER TRACY
]nce," a Sol C. Siegel producti
Richard Murphy.
United Artists
Producer
GARDNER f
and Edmond O'Bn
romontic comedy
Meggers
Allied Artists
"The Forty Niners," next Wild Bill Elliott starri
will be directed by THOMAS CARR. It rolls eai
next month as a Vincent M. Fenneity production.
Columbia
ARNOLD LAVEN was signed to direct "The Kill
Wore a Badge," a cops-and-robbers drama to
produced by Jules Schermer.
Options
Metro-Goldwyn-Mayer
The Prince,' Pasternak's
Set
CinemoScope production starring Ann Blyth and
Edmund Purdom, was RICHARD ANDERSON. The
film IS being directed by Richard Thorpe.
TAINA ELG, Finnish ballerina and dramatic octress,
was inked to a long-term contract.
Paramount
Comedian BENNY RUBIN was signed for the Hal
Wollis production, "About Mrs. Leslie," which stars
Shirley Booth and Robert Ryan under the direction
Cost in Producer-Director Alfred Hitchcock's "Rear
Window" were THELMA RITTER, JUDITH EVELYN
and RAYMOND BURR. The suspense drama stars
James Stewart, Grace Kelly and Wendell Corey,
RKO Radio
DICK POWELL was ossigned to stor with Debbie
Reynolds in the romantic comedy, "Susan Slept Here,"
rolling next week os o Harriet Parsons production,
with Frank Toshlin directing.
Republic
Handed topiines in "The Shanghai Story," which
Frank Lloyd will produce and direct, were RUTH
ROMAN, EDMOND O'BRIEN and WHIT BIS5ELL.
Also inked was RICHARD JAECKEL.
ORSON WELLES was inked to star with Margaret
Lockwood, Forrest Tucker and Victor McLoglen in
"Trouble in the Glen," to be produced and directed
in Scotland by Herbert Wilcox.
20th Century-Fox
Producer Leonord Goldsti
WALLY CASSELL, EDGAR BARRIER ond ROBERT
ROARK for roles in the Debro Poget topliner, "Princess
of the Nile." The costumer is being megged
in Technicolor by Harmon Jones. Also set were DONA
DRAKE and MICHAEL ANSARA.
United Artists
PAUL CAVANAGH drew a character role in "Khyber
Pass.
Universal-International
Inked to a term pact, COLLEEN MILLER joins Shelley
Winters in the topline cost of "Ploygirl," on
Albert J. Cohen production, which Joseph Pevney
Replacing Bud Abbott
BUDDY HACKETT w
Bmon Save My Child,'
ion. Leslie Goodwins i;
stumer in Technicolor,
d Lou Costello, withillness,
HUGH O'BRIAN
s the comedy stors of
9 Howard Christie promegophonist.
Warner Bros.
VIRGINIA MAYO was set to star with George Sanders
and Rex Harrison in "The Talisman," historical
dromo to be produced in CinemoScope and Warner-
Color by Henry Blanke, with David Butler os the
Scripters
Allied Artists
"Jungle Gents" is being penned by EDWARD
BERNDS and ELWOOD ULLMAN as a forthcoming
Bowery Boys comedy, to be produced by Ben Schwalb.
Metro-Goldwyn-Mayer
SYDNEY BOEHM was inked to develop "Rogue
serial Cop," from the mogazine by William McGivern.
20th Century-Fox
ELEANOR GRIFFIN is developing "A Man Called
Peter," from the biography by Catherine Marshall,
which Samuel G Enget will produce.
Story Buys
Paramount
"The Mountain," a French novel by Henri Troyat,
was purchosed and assigned to Mel Epstein to produce.
It deals with romance and adventure in the
Alps.
Added to the studio's 1954 slate was "Leiia," a
Technically
Metro-Goldwyn-Mayer
The Student Prince
"A Bride for Seven Brothers" w be photograp'
by GEORGE FOLSEY.
Paramount
Crew ossembled for "Rear Window" includes HE
COLEMAN, ossistont director; MAC JOHNSON
director, and GEORGE TOMASINI, film editor,
picture will be photographed by BOB BURKS.
Republic
Crew assembled for "The Shanghai Story" inciL
LEE LUKATHER, unit manager; EMORY HARG
diolog director, and AL EDENS,
East: Nicholas M. Schenck. president
Loew's, Inc., and Charles Moskowitz, tree
urer. concluded a series of huddles with Dc;
Schary, MGM studio head, and other pr;
duction executives and returned to their Ni
York headquarters.
West: Harry Cohn, president of Columb
left for Hawaii for a two-week vacation.
East: Teet Carle, Paramount studio pu
licity manager, headed for New York f,
three weeks of conferences with Jerry PicI
man, vice-president in charge of advertisiij
and publicity.
|
West: Edmund Grainger, RKO produce,
returned from a week's business trip to Ne
York, during which he addressed a meet;:
of district managers.
East: Joseph Rivkin. executive assistai.
to Harold Mirisch. Allied Artists vice-pres
dent, and John C. Flinn. advertising-pul:
licity director, left over the weekend f

I
BOISE,
"
—
[TO of Wash. Elects
iobottka Treasurer
SEATTLE—Some 55 theatremen, members
f the Independent Theatre Owners of Washigton.
Northern Idaho and Alaska, gathered
t^the Benjamin Franklin hotel here Friday
201 in their 30th annual convention and
lected new officers.
H. B. Sobottka, vice-president of the John
lamrick organization, was elected treasurer
nd J. M. Hone was re-elected executive
ecretary. The new board of directors inludes
Mildred Wall. Mike Barovic, Dwight
ipracher, Fred Nessel, W. B. McDonald. S. M.
Uggins. &win Fey, Joe Rosenfield, Chester
iUsson, Fred Mercy jr., Will J. Conner, L. O.
,uken, B. F. Shearer, Fred A. Danz and
Villiam Thedford.
The session opened with a noon luncheon
oUowed by an afternoon business meeting
onducted by association attorney Robert
Jraham.
•^ Items on the agenda included a review of
ne recent TOA convention in Chicago by Joe
•.osenfield of Favorite Films, Spokane; a disussion
of tax matters by Fred Danz, COMPO
epresentative, and the election of officers.
>anz thanked the members for their support
1 the federal admission tax repeal drive and
rged them to continue contacting their
igressmen as a further measure against
.e tax.
There were several first-timers at the
leeting. including John Peterson, Juneau,
Jaska: Pat Metzgar, Smelterville, Ida.; Ron
Jamble, Chehalis; Lou Pressler, general manger
of the Bill Foreman circuit, and Leo
'allay and Ray Grombacker of Portland.
Out-of-town members attending included
Ir. and Mrs. Harry Wall, Lewiston, Ida.; Mrs.
larie Warner, Grand View, Wash., and the
Dllowing, all from Washington: Fred Mercy,
'akima; W. B. McDonald, Olympia; A. G.
eechia, Eatonville; George Broughton, Port
)rchard: L. C. Dawley, Redmond: Pat Tapan,
Wenatchee; George Barden, Blaine: J. B.
Hezen Tanner, Edmonds; Ferd Nessel. Walla
v'alla; A. R. Larson, Bellingham; Mel Sahns,
iirien; Robert Johnson, Langley; L. H.
.'eskil, Colfax; E. C. Rettkowski, Wilbure;
oe Lewis, Snoqualamie; Emile Stierwalt, Mcleary;
John Kane, Tacoma; Charlie Schuler,
Tiacortes; Chester and Sue Nilsson, Tacoma;
ad Pratch and his daughter and son-in-law
L"-. and Mrs. R. C. E^'ans, all of Tacoma; Joe
osenfield, Spokane, and Don Glover, Pull-
Seattle members on hand for the convention
pcluded L. W. Rue. Maurice Saffle, George
tbeWaide, K. Arthur Fox, Dwight Spracher,
S. C. Johnson and Pete Higgins.
J
'lodemize in Klamath Falls
KLAMATH FALLS, ORE.—Mr. and Mrs.
ones, owners of the Dorris Theatre here,
ave installed the first wide plastic screen in
le Klamath basin. Additional improvements
jre a new projector and high fidelity speaker,
rhis is the first step in a complete modernizafon
program at the Dorris, which has been
h continuous operation since 1939.
bstalls CinemaScope
IDA.—D. K. Edwards of Salt Lake
pity, executive of J. L. Lawrence Theatres,
'as here to oversee installation of Cinemacope
equipment in the Rialto Theatre.
THE
time-worn practice of headlineseeking
politicians to u.se Hollywood a-s
an ever-ready whipping boy whenever
the urge of opportunism a-sserts it-self found
local levels when Los Angeles' mayor, Norris
Poulson, took an anti-climactic pot shot at the
calibre of entertainment provided for the
civic banquet at which the honored guests
were King Paul and Queen Frederika of
Greece. The affair climaxed a whirlwind of
activities welcoming the visiting royalty to the
southland as part of a U.S. tour.
After a member of the Los Angeles city
council had taken umbrage at some of the
material presented as part of the banquet
program, which he described as "repugnant,"
Mayor Poulson joined the issue with an outspoken
declaration that there were some "offcolor"
.songs and that certain segments of the
show were "filthy, suggestive and risque."
The lineup of entertainers included songstress
Eartha Kitt, the Andrews Sisters, Frankie
Laine, Danny Thomas and Harry James and
his orchestra.
Hizzoner's bleat is so manifestly unfair that
detailed refutation thereof should be unnecessary.
Nonetheless, it might be called to
his
attention that:
The entertainment supplied by the highestpriced
talent in the world was for free.
It came from accredited members of groups
of artists who for nearly two decades have
been contributing countless thousands of days,
have faced hardships and privations to bring
cheer and comfort to the nation's armed
forces, to the wounded in hospitals and to
every conceivable worthwhile civic or charitable
enterprise—and again for free.
The entertainment industry is a prominent
and important political and economic factor
in the municipality that Mayor Poulson was
elected to head, and as such is deserving of his
protection and championing.
The same type of entertainment that the
mayor assailed as "filthy" is enjoyed, every
day of the year, by Angelenos and visitors to
the southland in countless theatres and night
clubs operating under license and presumed
supervision of the municipal government he
heads.
With his unwarranted blast. Mayor Poulson
took a sizable nibble at both the hand that
feeds and his own meddlesome paw.
In view of which, entirely admirable is the
prompt reaction on the part of Eddie Rio, west
coast representative of the American Guild
•of Variety Artists, who arranged to supply the
performers on a gratis basis, and the Hollywood
Coordinating Committee, through which
clearances were obtained for the appearances
of the celebrities.
Rio, et al, made it pretty clear that in the
future civic officials would have to put cash
on the line to round up performers when the
city entertains comparable dignitaries; the
HCC cited its commendable record and expressed
the hope that the indignant city
fathers could "stand before the public on
their records as well as we can stand on ours;"
the Los Aiigeles Hellene, a Greek newspaper,
.':taunchly defended the program; and Thornton
Sargent, National Theatres public relations
executive who supervised the show, said
he couldn't see anything wrong with It.
Let it be hoped that the lay-it-on-the-line
manifesto stands up. Perhaps If the headlinehungry
politicos are made to pay for something—a
precedential procedure, certainly
they'll have more appreciation therefor.
According to intelligence from John Flinn,
chief dmmbeater for Allied Artists, producer
Ben Schwalb's next venture will be titled
"Meet the Monsters." Regardless of qualifications.
Jovial Johnny and his prai.se agents
will not essay the title roles.
And from the same AA adjective-agitators,
word that producer Lindsley Parsons is planning
"The Return of Jack Slade" as a sequel
to his recent sanguinary western, "Jack
Slade."
Slade was pumped full of lead and very
dead at the end of the initial, gory venture.
Having him "return" will be a neat productional,
as well as metaphysical, trick.
NAMES IS NAMES
Lieut. Comdr. Robert C. Cannon of the
United States coast guard has been set to
serve as technical adviser on the Wayne-
Fellows production, "The High and the
Mighty," to be released by Warner Bros.
Economy note: MGM has changed the title
of "Seven Brides for Seven Brothers" to "A
Bride for Seven Brothers."
Slightly bigamous, isn t
it?
"VAN JOHNSON LOSES SHORTS
DURING FILMTNG OF 'CAIXE'
—George Lait-Columbia Headline.
It isn't
the first time that someone has lost
his pants in a Kramer production.
ALL THE NEWS THAT'S
FIT TO PRINT DEPT.
From the Apple Valley, Calif., News—circulation
657:
"In spite of the fact that the management
of El Rancho Theatre doesn't seem to think
there are enough interested people in Apple
Valley to warrant the running of theatre
programs regularly in the Apple Valley News,
this paper feels that our readers will be interested
in knowing that 'Inferno,' which was
filmed in part in Apple Valley, is now playing
at the El Rancho and will be through Saturday
(tomorrow) night.
"The picture stars Robert Ryan, William
Lundigan and Rhonda Fleming."
OXOFnCE : : November 28, 1953
65

. .One
SAN FRANCISCO
•The Esquire on Market street will return to
a first run policy Thanksgiving day. according
to a spokesman for Nortli Coast Theatres
which operates the house. Tlie theatre
will undergo extensive remodeling before the
opening of "The Joe Lewis Story." Decision
to switch the Esquu-e to a first run policy was
made after the Orpheum. also a North Coast
opening of "The Joe Louis Story." Decision
which will open there on Christmas day. The
Enquire will show more or less the same
type of films that the Orpheum played.
The 14-acre Starlight Drive-In in South
San Francisco, which was flooded out two
years ago by an overflowing creek, is for sale
as an industrial site according to David
Bolton, executive vice-president of San Francisco
Drive-In Theatres, Inc.
Bolton said the
theatre cost $265,000 to build and equip in
1948. Bolton denied that his firm is selling
the airer because of a lack of business in
the area. "It just wasn't worth while for the
company to invest the necessary amount to
re-equip the location." Bolton said.
Negotiations are under way in Walnut Creek
for the purchase by the city of the old Ramona
Theatre property for use as a parking
development. The building, owned by Elwood
Laws, who also operates the El Rey there, is
rarely used .
of Oakland's historic
landmarks, known since 1939 as the Esquire
Theatre and since early motion pictures days
as the American theatre, was razed last week.
The theatre, which was closed almost a year
ago, was torn down to make room for the
construction of a $200,000 drive-in restaui-ant,
according to Joseph Blumenfeld, president of
Blumenfeld Theatres, Inc.
Charged with grand theft of $445 from
the Stanford Theatres, Gerald Taylor, assistant
manager, and Enrico Morris were in
jail pending arraignment. Both men signed
statements admitting the theft . . . The State
and the Victory theatre in Benicia each will
close one night a week ... A production crew
-shooting scenes for the film version of "The
High and the Mighty" were in town last
week.
Hollywood visitors: Claire Trevor, here for
iBp^riC

. . William
Flash Fire Destroys
Tent 37 Clubhouse
DENVER^Fire of the flash variety swept
through the Variety Tent 37 chibhouse Saturday
morning and caused an estimated
$100,000 damage. Variety now will be forced
to look for a new location, since the building
will be torn down and replaced by a parking
lot for members of the Denver Athletic club,
next door, owner of the Variety Club building;
The fire started when gasoline, being used
to operate a gasoline engine on construction
at the Athletic club, exploded. The fire entered
the Variety building by way of the air
conditioning and swept the two floors of the
building in a matter of minutes. Two women
in the building escaped without injury. They
are Mrs. Tom Schneider, wife of the manager,
and Juanita Gitthen, a cleaning woman.
Mrs. Gitthen smelled smoke and went to
the second story apartment to warn Mrs.
Schneider.
The construction going on is the rebuilding
of the section of the Denver Athletic
club that burned about two years ago. Coincidentally,
both fires were on a Saturday.
The fire swept through the bar, kitchen,
dining room and a parlor on the first floor
and raced to the second where it attacked
the screening room. The manager's apartment
at the rear of the second strry was
untouched. The screening room was burned
out, but the booth, with about $12,000 worth
of equipment, escaped with minor damage.
The club had installed new fixtures about
five years ago, and had about three years
to go on its lease, at which time the owners
had planned to demolish the building in favor
of more parking space for its members.
It was fortunate that the fire occurred in
the morning. A large committee of women
Already looking for possible new quarters
when their lease would run out in three
years, the directors said they would make no
attempt to refurnish the location and will
speed their hunt for another building in
which to establish the club.
DENVER
T>ussell Scbulte has been elected president
of the Rialto Theatres, Inc., of Casper,
Wyo. He succeeds his father. Ed Schulte, who
died recently. Advanced to executive vicepresident
is R. E. Laney. and succeeding
Laney as general manager is Everett Allan
... Ed Mapel, owner of the Gem, and a city
councilman, and Mrs. Mapel left for a month's
vacation that will include much of the .southwest.
Seven of the Denver subsequents joined in
the largest cooperative ad of its kind here
when they took a four-column eight-inch
cooperative ad in the Rocky Mountain News
to advertise "Prom Here to Eternity." Theatres
in on the deal included the Bluebird.
Holiday, Lakewood. Park, Ritz, Tower and
the Valley Drive-In . Prass, who
is doing publicity work for Columbia, went
to Albuquerque to warm up the campaign
on "The Big Heat."
C. J. Duer. Allied Artists manager, went to
Albuquerque on a selling trip . . . Frank
Jenkins. MGM publicity man. says he believes
it would be cheaper for the company to buy
him a plane. He made the trip to Salt Lake
City and back three times last week in the
interest of MGM pictures . . . Bruce Marshall,
Columbia salesman, is back on the job after
being confined to a hospital and later recuperating
at home, due to two operations on
one of his eyes.
Harry Goodridge. after many years of service
as manager of the Denver, both before
and after the taking over of the house by
Fox Intermountain Theatres, has been added
to the office force at the division headquarters,
with his special duties being to conduct
a series of studies that will cut down the
man, was in from San Pranclsco In the
Interests of several pictures that are to be
. . .
released here soon Vl.sitors at United
Artists included James Velde, we.stcm sales
manager; Ralph Clark, western district manager,
and Mike Lee. central district manager.
Lee wa-s formerly connected with distributors
here and was around the Row renewing old
friendships.
Filmrow visitors Included Mrs. Marie Goodhand.
Kimball, Neb.: Neal Beezley. Burlington:
George McCormick, Canon City: Ba-sil
Smith, La Junta: Merl Gwinn. Bcnkelman.
Neb.: John Murray. Springfield: Leonard
Leigh. Socorro. N.M., and Paul Cory, Basin.
Receiver Plea Denied
HOLLYWOOD—A superior court ruling denied
a motion brought by John Ireland and
Joanne Dru against Jack Broder and Hannah
Lee Productions, in which the plaintiffs a.sked
for the appointment of a receiver and a preliminary
injunction. Ireland and Miss Dru
had contended there was a violation of an
oral agreement concerning participation in
profits from "Hannah Lee." a 3-D western
in which they starred for the Broder company.
Vallejo Crown Sold
SAN FRANCISCO—The Crown Theatre at
Vallejo, was sold by Julian Harvey to Phillip
Garber. former Fox West Coast city manager.
Sale was handled by J. D. Arakelian.
local theatre broker. The amount involved
was not disclosed.
Greece has set the foreign exchange quota
for British motion pictures at 60,000 pounds
light, heat, power and water bills in many of
had planned to meet at the club at noon to
the is company's locations. Goodridge an sterling for the fiscal year ending June 30,
1954.
start preparations for the annual Thanksgiving
electrical engineer, and the operation at the
dinner, to have been served Saturday
evening. Had the fire occiurred in the afternoon
Ogden has always been a model one, hence
the selection for this vital post by Frank H.
or evening, it is highly probable the
Ricketson jr..
room
company president. Named
dining room as well as
would have been filled.
the screening
manager of the Ogden is William Low. who
A large loss of life
has been assistant manager at the Denver.
SELL YOUR THEATRE
U.S.
PRIVATELY
reputation
Low started with Fox Intermountain four
could have resulted, so fast did the blaze
ings. Highest
and fair dealino. 30 ye^-s
years ago doing maintenance at the
work progress. The flames shot 25 feet into the
eluding cnhibition. Ask Better Business Bu- >»
or our customers. Know your broker.
air, but the blaze was under control within
Aladdin.
half an hour after the firemen arrived.
Fred Reed, editor of Fox Intermountain
reau.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Theatre's house organ, "Spotlight," is ill at
Telephones EM 0238 • EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
home ... A. Mike Vogel, Universal publicity
R. R. Pratsch Is Back
SOUTH TACOMA, WASH.—Pioneer Tacoma
theatre owner R. R. "Rad" Pratsch has
resumed operation of the Real art Theatre
after an absence of eight years. He will be
assisted by his daughter and son-in-law, Mr.
and Mrs. Russell Evans. C. L. Theurerkauf.
who had leased the Realart since 1946, will
leave soon for California, where he has other
interests.
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd., Kansas City 24, Mo.
Please enter my subscription to BOXOFFICE, 52 issues per year (13 ol which conlain
The MODERN THEATRE Section).
n $3.00 FOR 1 YEAR G $5.00 FOR 2 YEARS D $7.00 FOR
THEATRE
Remittance Enclosed
D Send Invoice
YEARS
Booth Man Buys Thealre
NASELLE, WASH.—Laverne "Jadger recently
purchased the Naselle Theatre from Andrew
Mattson of Deep River. He was projectionist
in the Elco at Cathlamet the last two and a
half years.
BOXOFTICE : : November
28, 1953
STREET ADDRESS
TOWN
NAME
STATE
POSITION
67

. . Ben
. . Harold
Bob Bolhwell Named
To Great Falls Post
GREAT FALLS, MONT.—Active in civic
work wherever he has been stationed by Fox
Intermountain Theatres, Robert Bothwell will
rapidly take his place among the community
activities at Great Falls, Mont., where he has
been named eity manager for the theatre
chain by Fi'ank H. Ricketson jr., president.
Bothwell also did a stint in the navy and
received commendations and awards for his
active participation in World War 11.
Bothwell started in the theatre business in
1936 in Pocatello, Ida., as doorman. Later he
was promoted to assistant manager and went
from there to Helena. Mont., as assistant. In
1940, he was moved to Great Falls as house
manager of the Ritz.
From the post at the Ritz, Bothwell entered
the navy and served four years with distinction.
He served most of the four years
overseas in the Pacific. He was in on the
unit commendation for Guadalcanal landings,
was given the Silver Star while a member
of a fire and rescue team that boarded a sinking
tanker and saved five lives at Tulagi.
Bothwell participated in 13 amphibious landings
in the Pacific.
Returning home in 1946 Bothwell was made
house manager of the Town, Great Falls;
moved to Helena, Mont., as manager of the
Antlers and Vigilante, then to Denver as
Aladdin manager. From there he was moved
to Laramie, Wyo., as city manager of the
Fox, Wyo and Varsity. From there he was
transferred to Missoula, Mont., as city manager
of the new Fox and Roxy, and from
there he was moved to his present post as city
manager here, with the Liberty, Town, Rainbow
and Grand in his jurisdiction.
A consistent winner of publicity campaigns,
he won first place in the "Duchess of Idaho"
exploitation contest, winning a two-week
vacation at Sun Valley with all expenses paid.
He won awards from 20th-Fox for "Father
was a Fullback," "The Day the Earth Stood
Still" and "Something for the Birds" campaigns.
Recent Fox Intermountain Theatres
division awards were for "King of Kings,"
"The Ring," "Pony Express," "Cry, the Beloved
Country," "Red Skies of Montana," etc.
Active in civic work wherever he has been
located, Bothwell has been on the board of
directors of the Laramie Chamber of Com-
BESf:
FILMACK
SPECIAL
TRAILERS
TH EATRE
one Evergreen 1-7100
unl oa us lor Quick Actionl
JHEATRE EXCHANGE CO.
*" 5724 S.E. Monroe Pertlond at, Oregpi
merce; on the board of directors of Rotary
International, Missoula: board of directors of
the Missoula Community theatre; publicity
chairman of Red Cross drive in Missoula;
publicity chairman for the community chest,
Laramie.
Bothwell attended the University of Idaho
and the University of Wyoming.
His wife Betty Ruth is a Great Falls girl,
so it is homecoming for her. They have a
daughter Raelee, 10.
CinemaScope Showings Set
For Latin America, East
NEW YORK—The final six weeks of the
year will see Cinemascope demonstrations in
22 Latin American situations and the far east,
according to a schedule prepared by 20th
Century-Fox the first of the week. It covers
19 nations and territories. The schedule
follows:
Latin America—Mexico Theatre, Mexico
City, November 18; Trianon Payret, Havana,
November 23; Music Hall, San Juan, November
27: Junim, Caracas, November 30; Bella
Vista, Panama City, and Colombia, Bogota,
December 4; Globe, Port-of-Spain, and
Astor, Santiago, December 10; Excelsior,
Lima, and Censa, Montevideo, December 17,
and Palacio, Rio de Janeiro, and Normandie,
Sao Paulo. December 23.
Far East—Regent, Sydney, November 19-20;
Civic, Auckland, November 24; Regent, Melbourne.
November 26-27; Kings, Wellington,
November 26: Yuaraku-za, Tokyo, December
8; Odeon, Singapore. December 10; Avenue,
Manila, December 1; Chalerm Thai, Bangkok,
December 18: Regal, Bombay, December 22,
and a Djakarta, India, theatre, December 28.
Mexican Exhibitors Fight
Minimum Program Time
MEXICO CITY—Mexican motion picture
exhibitors again are putting heavy pressure
against the Office of Public Entertainment,
with a view of obtaining rescinding of the
regulation which requires them to give a minimum
program of two hours and 20 minutes.
Exhibitors in the city complain that this
is not profitable, and that the public is
apathetic towards showing of old newsreels,
advertising films and short subjects to fill
running time.
out
It all stems from the 4 pesos (46 cents)
top boxoffice ceiling for first run houses,
which exhibitors have been fighting unsuccessfully
since first of year. If permitted to
cut running time to a feature film and newsreel,
this would mean an extra performance
daily instead of the three shows given from
4 p.m. to midnight. This, exhibitors argue,
would help them financially. Officials of the
Office of Public Entertainment still have
a deaf ear to the exhibitor's pleas, and two
hour, 20-minute programs must be the rule.
State Police to Conduct
Hearing on Drive-In
HARTFORD — State Police
Commissioner
John C. Kelly soon will hold a hearing at
state police headquarters here on application
for a license to operate a drive-in on Litchfield
road. Litchfield, filed by Fred Quatrano,
Waterbury theatre operator.
Numerous Litchfield area property owners
have protested against the Quatrano project,
contending the theatre would depreciate property
values and increase existing traffic hazards
in the immediate area.
LOS ANGELES
Deplacing: Gorman Heimueller, resigned, Vincent
Cirone is a new member of the
booking staff at Allied Artists, coming here
from New York. Heimueller has become the
west coast representative of a sea food products
firm . Fish of the Samuel Goldwyn
organization is recuperating at home
after undergoing surgery at the Cedars of
Lebanon hospital . . . George Tripp, salesman
for Warners, took off for San Diego on a
business
junket.
.
. . .
With George A. Hickey, Pacific coast sales
chief, presiding, a two-day meeting of MGM's
western branch managers was held in San
Francisco Wirthwein, Allied
Artists' western sales head, returned from
a trek to Denver and Albuquerque Harry
Novak, RKO booker, and
. . .
his family
Among
were
vacationing in Palm Springs
booking and buying visitors spotted along the
Row were Joe Markowitz. up from Encinitas;
Lloyd Katz of Las Vegas, and Bill Alford,
Desert Hot Springs.
Notre Dame TV Games
Ended for the Season
NEW YORK—Notre Dame football telecasts
in theatres by Box-Office Television ended
with an estimated gross of $23,583 in 13 cities.
William Rosensohn. general sales manager,
says the company has a five-year contract
with Notre Dame and will resume next fall.
In the meantime he is looking for other
attractions for theatre TV use and hopes for
at least 50 additional theatre installations.
Grosses on this season's final football game
varied sharply, but averaged higher than any
of the previous four games. The contestants
were lowa-Notre Dame. Estimated grosses,
exclusive of tax. were: Paramount, Des
Moines, $2,855: Orpheum, Omaha. $2,465:
Grand. Albany, $1,092: St. James. Asbury
Park. $175; Stanley Warner, Philadelphia,
$1,911; Crown, Chicago, $1,700; Marbro, Chicago,
$3,800: Indiana. Indianapolis. $2,370:
Boston, $2,500; Detroit, $1,200; Pi-ospect. New
York. $1,800; Marine, $1,900; New, Elizabeth,
$600.
BOXOFFICE CLICK—Two Portland
theatremen, Martin Foster, loft, and
F^ank Breall, third from left, booked
pianist Liberace into the Auditorium at
Portland for a sellout appearance on a
recent Saturday. The photo shows Foster
and Breall with the pianist and his silent
partner George. Foster operates the Guild
Art theatre and Breall has the Century,
an exclusive news house.
BOXOFFICE November 28, 1953
n

. . Paramount's
. . "Greece"
. . The
. . National
. . "The
. . Rudy
Five New Italian Films
Started; 40 in Work
ROME—Five new Italian productions have
been added to the 40 features and co-productions
currently at work at the Rome studios
and on location in France, Italy, Turkey and
Africa.
They are: "Variety Show," a musical film
revue, featuring Vittorio de Sica, Renato Rascel,
Walter Chiari and Sophie Loren;
"Mambo," starring Silvana Mangano. Vittorio
Gassman, Shelley Winters and Katherine
Dunham, the dancer; "The Count of
Monte Cristo," an Italo-Prench adaptation
of the Dumas classic, starring Jean Marais,
Lia Amanda, Paolo Stoppa and Folco Lulli,
be shot on location in Nice, Genoa and Paris;
"Rompicollo." Italy's fii-st full-length animated
cartoon. employing a secretlydeveloped
animation process under the direction
of Gibba and Kremos, Rome cartoonists,
and "Potiphar's Wife," an adaptation
of the Biblical story with Yvonne De-
Carlo in the title role.
Also announced to start shortly are:
Luciano Emmer's documentary on the life and
art of Pablo Picasso; "Have Pity on the
Fallen," co-starring Amedeo Nazarri and
Antonella Luald; "Delirium" with Raf Vallone,
and "Cleopatra," starring Sophia Loren.
Phil W. Blake Returns
To B. F. Shearer Force
SEATTLE—Phil W. Blake, who was with
to
the Portland branch sales staff until he resigned
in January 1950
to join another concern,
has returned to
the B. F. Shearer Co.
and will work out of
the Seattle office.
Blake first joined
B F. Shearer in the
shipping department
here in 1939. After a
year he was advanced
to salesman, and in
January 1942 he was
transferred to the
Phil W. Blake
Portland office. I n
December that year he entered the navy,
where he served two years, returning to the
Portland branch in 1947.
Patrons at Pine Bluff
Enter Under New Screen
From Southeast Edition
PINE BLUFF. ARK.—The Community Theatre
has been equipped with an all-purpose
wide screen and projection changes for 3-D
and Cinemascope at an expense of $8,000,
according to C. P. Bonner, owner-manager.
A new lobby has been added on second-floor
level for the Negro patrons of the theatre.
The Community is known as the theatre with
its screen at the front instead of the back
of the building. Now% with the adaptation of
the new wide screen, patrons will enter the
theatre underneath the screen.
National Theatres Dividend
LOS ANGELES—A dividend of 15 cents a
share on outstanding common stock,
payable
Jan. 5, 1954, to stockholders of record as of
Dec. 15, 1953, was declared by the board of
directors of National Theatres, Inc. No policy
as to a regular dividend has, the board declared,
been adopted.
SEATTLE
Jack J. Engerman, Northwest Releasing Corp.,
is in New York for a meeting with Louis
DeRochemont and as.sociates regarding distribution
of "Martin Luther" which will be
handled in the northwest by Northwest Releasing
Corp. . big saturation
campaign for "The War of the Worlds"
started Tuesday (24) in Seattle when the
film opened at the Paramount. It will also
be shown at the same time in 50 other northwest
theatres . . . "The Glass Web," filmed
in 3-D but being shown in 2-D, opened at
the Liberty on Tuesday i24) with "The
Stand at Apache River."
Other new openings include "Botany Bay,"
Wednesday (25) at the Coliseum. "Flight to
Tangier" is scheduled to open at this theatre
December 9, and "Jack Slade ' has been
booked for December 16 . . . Other future
openings include "Calamity Jane," which
will be next at the Music Hall, and "Here
Come the Girls," scheduled to open Christmas
at the Paramount . . . Eton Glover has placed
an order with National Theatre Supply of
Seattle for the installation of Simplex and
Cinemascope equipment in his Audeon Theatre
in Pullman.
"The Moon Is Blue" is now in its 18th record
week at the Music Box—the longest run of
any picture in the history of Seattle . . .
Current stage plays include "Harlequinade,"
a series of four short plays at the University
Playhouse; "Point of No Return" at the
Showboat; George Bernard Shaw's "Misalliance"
at the Penthouse, and "Mr. Roberts" at
the Cirque Playhouse . Spanish Film,
"La Maja de los Cantares," featuring Spanish
songs and dances by the Spanish star Imperio
Argentina, was shown Tuesday (24) on the
University of Washington's "Fiction on Film"
fall series. On December 1 the French film.
"Manon." will be presented.
Maxine Holman, night club entertainer, is
the current featured performer at the Rivoli,
Seattle's burlesque theatre . Theatre
Supply salesman Bill Sahl has been in
eastern Washington relative to a Cinema-
Scope installation at Pullman; salesman Cecil
Thompson is working in the Portland area,
and Harry Plunkett is also in Portland
handling installations at the Oriental and at
Evergreen's Olympia house.
Allied Artists salesman Bob Walker is in
the Yakima valley area . Burning
Answer." the first Christian 3-D film, was
shown on special dual-3-D projectors with
large specially prepared 3-D screens at the
Palomar Theatre Monday (.23). Under
auspices of Youth for Christ, it was open to
the public without admission charge. Four
showings were held and special 3-D glasses
were provided. The leading role was played
by Noel Reyburn who appeared in the recent
film
"Twice Convicted."
Plans are already well under way for Paramount's
annual Christmas dinner party which
will be held December 12 at the Washington
Athletic club. The office party will be held
a week later on the 18th . . . Harry Plunkett
attended the opening Wednesday t25) of the
new- Western Amusement Port in North Bend
. . . Cashier Christine Stormo at Allied Artists
has resigned and will be replaced by Hazel
Williamson was the documentary
.
travelog shown at the Met November 18-21
in the World Cavalcade series Vallee
.
began a one-week engagement at the Met.
Monday

BOXOFFICE November 28, 195S
i
IS not enough!
The need for blood is greater than ever, not only for men
wounded in combat, but here at home ... to cure disease, to meet
accidents and disasters, and to prepare for civil defense.
Our quota can ONLY be met, if those who give keep on
giving . . . regularly!
You CAN give more than once ... as often as every three months
with complete personal safety. The more often you give the more often
you save a life. For every pint of blood you give goes to someone
who needs it desperately.
BUSINESS EXECUTIVES!
CHECK THESE QUESTIONS
If you can answer "yes" to most of them,
you- and your company— are doing a
job for the National Blood Program.
O
O
O
OOOOoo
needed
Remember . . . once is NOT enough. Give blood again and again!
Call your Red Cross, Armed Forces or Community Blood Donor Center
for an appointment
GIVE
to give blood today.
HAVE YOU SET UP A LIST OF VOLUNTEERS
SO THAT EFFICIENT PLANS CAN BE MADE
FOR SCHEDULING DONORS?
Remember, as long as a single pint of blood
may mean the difference between life and
death for any American ... the need for
blood is
urgent!
.give it
again and again
NATIONAL BLOOD PROGRAM

!
KANSAS
: by
,
included
smoke damage to the draperies, esti-
at several thousand dollars. Cashiers
j
mated
I
I but
j
! Two
I
ing
I
i
I CHICAGO—Judging
; plans
1 Most
I
j
Edwards
1LlOO Patrons Leave
Smoke-Filled House
CITY—Some 1,100 patrons of
Loew's Midland Theatre filed from the house
last Saturday i21) afternoon after smoke
filled the auditorium when a small fire broke
out in a men's restroom on the mezzanine
floor. The exodus was orderly after Maurice
Druker. manager, assured the audience from
the stage that there was no danger.
A small group of patrons remained in their
seats after Druker spoke from the stage. However,
the smoke was so thick that the screen
was not visible from the rear of the house.
Two fire companies were called to the scene
Druker after an usher, Sidney Fiser, 17,
reported he had discovered the blaze in a
double telephone booth in the restroom. Firemen
said the apparent cause was careless
handling of a cigaret. Damage to the theatre
gave refunds to patrons who left the theatre,
others waited in the lobby and on the
sidewalk for the smoke to clear, then returned.
patrons and the operator of an adjoinbookstore
said they felt a slight concussion
after they noticed the odor of smoke.
Firemen said the concussion was the result
of glass breaking in the phone booth doors.
The fire spread rapidly through the men's
room after it blew out the glass.
Cinerama' Now Is on List
Of Chicago 'Sights to See'
by the sale of block
seat sales to "This Is Cinerama," it would
seem that the film has automatically become
a part of "sights to see in Chicago" for
convention visitors. According to Doug Helgason,
managing director of Eitel's Palace,
seat sales in many cases are so large that
must be made for additional showings.
recent to buy a large number of seats
to warrant the extra scheduling were the
12 units of the Chicago Stake Mormons, who
bought out the entire house for theii 17th
anniversary celebration on Saturday.
Sunday night (22) Archbishop 'William
David O'Brien and Cardinal Stritch were the
guests of honor at "Cinerama," when approximately
200 archbishops and bishops from all
over the world convened here.
Fashion Tea Wednesday
For Women of KMTA
Walter R«ade Jr.
KANSAS CITY—Exhibitors' wives attending
the Kansas-Missouri Theatre Ass'n convention
will be honored Wednesday (2) by a
fashion tea at Emery, Bird, Thayer's patio
room at 3:30 p.m. The 35th annual convention
get.s under way Tuesday (1), with
registrations until noon. There will also be a
meeting at 10:30 a.m. of the district chairmen
of the tax repeal committee with Pat
McGee, co-chairman of the Council of Motion
Picture Organizations national committee.
KMTA boai-d members are having a dinner
Monday i30i instead of the breakfast Tuesday
morning originally planned. United Film
Service Co. is holding open house Tuesday
Film Firm Chartered
ST. LOUIS—Continental Products, 1025
Title Guaranty building, has been incorporated
to make motion picture film for theatres,
television, etc. It was authorized to issue
500 shares of no par value stock. Incorporators
are hsted as Meyer Blocher, C. Malone
and E. A. Dieckgraefe. Blocher is an attorney
with offices in the Title Guaranty building.
Big Screen at Bourbon, Ind.
BOURBON, IND —Gene Rovenstine, owner
and manager of the Comet Theatre, has installed
a Cinemascope screen.
William C. Gehring I'.u M.

. . . Further
. . Glen
. . Missouri
. . For
. . Mrs.
. .
KANSAS CITY
jWTr and Mrs. LeRoy Hitchings of the Hillcrest
Drive-In at Osage City, Kas., are
building an indoor theatre at Osage City, with
a seating capacity of 570. They expect to
open around January 15. All equipment is
being furnished by Shreve Theatre Supply
Co. Charley Moore, engineer for Motiograph.
. . .
Inc.,
and George Walters, sales man-
ager for Lorraine carbons, were on the Row
. "Doc" Seamans, manager of Commonwealth's
drive-in at Fayetteville, Ark., has
been having good luck with what he calls
his "Early Bird" openings. Since it now gets
dark early, he opens the boxoffice at 5:30
and starts the show at 6. On Sunday night
TIRED OF WINTER?
thful,
prosimate,
young hospitable growrng
e accept only the top 20

mles meeting with the local force . . .
. . Caesar
ST.
LOUIS
lOess Schulter, owner of the Columbia Thea-
) tre on Southwest avenue, has been in
Martinsville, Ind., on vacation . . . Bill Powell,
district manager for Phil Smith's Midwest
Drive-In Theatre circuit, and Mrs. Powell returned
from Springfield, Mass., with their
Ichildren Tom Bloomer, president of Motion
Picture Theatre Owners of St. Louis,
. . .
I Eastern Missouri and Southern Illinois, and
ITom Edwards of Farmington, will head the
St. Louis area delegation to the Kansas-Mis-
Isouri Theatre Ass'n convention in Kansas
Icity next week. Paul Ki-ueger of the Fred
Wehrenberg Theatres cu-cuit will attend the
Theatre Owners of Oklahoma convention the
following week.
Myra Stroud, managing secretary of the
MPTO, is urging participants in that organization's
group hospitalization plan to mail their
premiums to the MPTO office at 3330 Olive
St., St. Louis. Checks are to be made payable
to the Hardware Mutual Casualty Co. . . .
Mayor Ray Tucker of St. Louis has indicated
'that he favors some relaxation of the downtown
parking restrictions on Saturdays and
during the non-rush hours of other days.
iBusiness interests have been complaining
that the restrictions have hm-t then- business.
In East St. Louis, downtown traffic also is in
the spotlight, with a tentative plan for oneway
streets under consideration.
The winners in the St. Louis Variety Club
Harvest Moon festival staged at Kiel auditorium
November 14 were an added attraction
at Fanchon & Marco's 5,200-seat Pox Theatre
this week. It has been indicated there may
be additional stage shows at the Fox this season
. . . "From Here to Eternity" finally ended
its first run engagement at Loew's Orpheum,
where it had been moved after a couple of
neeks at the State.
Hall Walsh, southern prairie district manager
for Warner Bros., became a grandfather
again when a son was born to his daughter,
Mrs. Charles Wahlbrink, at DePaul hospital
here November 21. The Wahlbrinks also have
two daughters . . . Visitors to Filnrrow in-
;luded Dean William Davis, West Plains;
[rvin Dubinsky, Lincoln, Neb.; Loren Cluster,
ialem; Izzy Wienshienk, Publix Great States,
ton; Mrs. Ora Bedford, Auburn; Mrs. Rea
Steinberg, Madison, and A. B. Magarian,
St.
Louis.
Tilden Dickson, former operator of theatres
t Crystal City and St. Clair, has returned to
home in Phoenix, Ariz. . . . Harry C.
irthur jr., president and general manager,
nchon & Marco, has returned to the west
;oast . . . Colleen Donohoo, born at St. John's
hospital here November 16, is David F. Barrett's
tenth grandchild. Barrett is BOXpPFICE
St. Louis correspondent. The Donoaoos,
who reside in Affton. have another
laughter Kathleen.
Norman Moray, Warner Bros, short subjects
sales manager, visited here to hold a
—
—
— —
and Cooperative Theatres, is due to return
home .soon from the Lutheran hospital, where
he is reported doing nicely . . . The St. Louis
Post Dispatch has announced that its television
station KSD-TV plans to bring color
TV to St. Louis January 1. If plans work out
the station will present, in full color, the
Tournament of Roses parade in Pasadena.
Calif., on New Years day. NBC will originate
the program.
Holdovers Siay High;
'Robe' 500 in Chicago
CHICAGO—The only Loop newcomers, "The
Big Heat" and "The 49th Man" at the Roosevelt,
opened with exceptionally good response
at the boxoffice. As for the holdovers, an overall
"ditto" applied to the grosses, all of which
maintained a high bracket status.
(Average Is 100)
Chicago Cotamity Jane (WB), plus stage revue,
2nd wk 205
Palace This Is Cineramo (Cinerama), 17th
Eitel's
wk 300
Esquire Murder on Mondoy (M-K) 1 55
Grand The Joe Louis Story (UA); No Escape (UA),
wk 2nd 190
Loop Martin Luther (DeRochemont), 9th wk 255
McVickers Take the High Ground! (MGM); Sky
Commando (Col), 3rd wk 225
Monroe Torch Song (MGM), 4th wk 170
(Col), From Here to Eternity 13th wk. 300
Oriental
Roosevelt The Big Heat (Col); The 49th Mon
(Col) 175
State Lake—The Robe (20th-Fox), 9th wk 500
Surf Affair in Monte Carlo (AA), 2nd run 145
United
So Big (WB), 2nd wk 175
Woods
Artists
Mogombo (MGM), 2nd wk 215
(IFE), World Playhouse The Young Caruso 2nd
Ziegfeld The Captain's Paradise (Lopert), 4th
wk 195
Preholiday Lull Holds
At Kansas City
KANSAS CITY—Exhibitors here more or
less marked time as the holiday season approached
and other activities kept patrons
away from the theatres except in moderate
attendance. "The Robe" and "Lili" were both
being held until after Thanksgiving and "Kiss
Me Kate" went into its second week, playing
the Midland in 3-D. "Little Boy Lost" held
up faii-ly well in its second week but was
not held. "Titfield Thunderbolt" started a
third week at the Vogue.
Kimo Lili (MGM), 28th wk 95
Midland Kiss Me Kate (MGM); No Escope (UA). .140
Missouri Decameron Nights (RKO); Mexican Manhunt
(AA) '00
Orpheum—The Robe (20th-Fox), 8th wk 1 80
Paramount— Little Boy Lost (Para), 2nd wk 105
Tower Uptown, Fairway and Granada Fair Wind
to Java (Rep); Flight Nurse (Rep) 75
Vogue The Titfield Thunderbolt (U-i), 2nd wk. .140
Robe' Heads List in Fairly
Good Indianapolis Week
INDIANAPOLIS—Boxoffice grosses were
fair to good last week. "The Robe" in its
last week, headed the list. In some spots,
the gross was poor, but with the holidays
coming, exhibitors expect a slump.
Crcle— Blowing Wild (WB) 75
Indiana—The Robe (20th-Fox) 150
Keiths—The Stranger Wore a Gun (Col) 70
Loew's All the Brothers Were Valiant (MGM);
No Escape (UA) '05
Lyric Royal African Rifles (AA); Mexican
(AA) 60
—
INDIANAPOLIS
•The French Lick Amu.sement Co., French
Lick, has installed an Astrolite wide screen
in the Dream Theatre. After .structural
changes are completed, a special opening will
be held November 29 with "Shane." The .screen
and other necessary equipment Ls furnished
by Falls City Theatre Equipment Co., Louisville,
as reported by Don G. Stelnkamp.
Robert Anderson, office manager and head
booker, Warner Bros., is father of a baby girl,
born November 14 . . . Eithibitors seen on
Filmrow were Harry Van Noy, Middletown;
W. T. Studebaker. Logan. Logansport; Arthur
Clark, Vonder.schmitt circuit, Bloomington;
Fletcher Brewer, State, Lafayette; J. Sloan,
State. Windfall; E. E. Smith. Devon. Francisville;
Earl Payne. Switow circuit, Louisville.
Ky.. and Al Borken.stein. Wells. Fort Wayne.
The employes at Warner Bros, will have
their annual Christmas party December 18 at
the Town House in Lawrence. Ind.. a .suburb
of Indianapolis. There will be a lineup of
cars to transport the entire personnel. Manager
McKean will be the speaker and everything
from soup to nuts will be served. Harry
Stephenson is in charge of the affair and is
assisted by Dolores Moore and Dolores Niemeyer.
About 34 persons will attend the affair.
Norman Moray, Warner Bros, vice-president
in charge of short subjects production
and sales, met with local sales personnel and
bookers. Norman started his career in the
Indianapolis territory as a salesman. Having
relatives in Logansport and Morristown, he
managed to squeeze in visits with them while
here.
Fashions at Paolo Theatre
PAOLA, KAS—Dave Cowger, manager of
the Paola Theatre, cooperated with the Lions
club in sponsoring a style show at a recent
evening performance.
FILMACK
SPECIAL
TRAILERS
EVERYTHING FOR THE THEATRE
St.
Louis Theatre Supply Company
Arch
Hosier
3310 OUto Street. St. Louis 3, Mo.
Telephone JEHerson 7974
Clarence Hill, Columbia manager presided
it a meeting in the Paramount screening
oom Monday (23) to discuss COMPO plans
md the Will Rogers hospital enrollment campaign
.
Berutt has returned to his
aome in Rolla after an operation at St. Mary's
in Richmond Heights.
Andy Dietz, head of Andy Dietz Enterprises
Couple Files $26,000 Suit
KANKAKEE, ILL.—A $26,000 suit has been
filed against the 54 Drive-In by a Manteno
couple, Mr. and Mrs. Howard Mitchell, who
allege that Mrs. Mitchell fell through a defectively
protected manhole while attending
a show May 30, resulting in injury and miscarriage.
THE'AVTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
••Everything for the Theatre"
November 28, 1953

. . . Eddie
. . Negotiations
. . . Elroy
. . "Take
. . Herb
. . Gary
U
CHICAGO
n premiere showing of "How to Marry a Millionaire"
was held at the Oriental Tuesday
(24) at midnight. The film opened to the
public Thanksgiving day. Members of the
press who attended the premiere had dinner
with Otto K. Eitel in the Swiss chalet at
. . . 9 p.m. James Cagney, while making a
stop here between trains, spent all his time
browsing through the shelf contents in the
Main Street bookstore.
The Lake Shore, an outlying house, is the
first of its size here to install an Astrolite
screen for Cinemascope . are
under way to convert the site on which the
Rialto is located into commercial property.
Mrs. Elsa D. Aylward has been appointed
advertising manager of the DeVry Corp. by
W. C. DeVry, president. In addition to directing
all advertising tor the DeVry line of 16mm
sound projectors, Mrs. Aylward will assist in
conducting the DeVry audio-visual program
Bracken, Louise King and Lydia
Clark, attending "This Is Cinerama" at Eitel's
Palace here, called their visit to the theatre
a "busman's holiday." Bracken is exploring
possibilities of producing a picture here.
A father-son team is working on a new
motion picture now being produced in the
Sarra studios here for the National Safety
Council. Lloyd Langston II. the son of Wayne
A. Langston of Sarra's creative staff, has the
juvenile lead of "Butch" in the film, "If You
Took Your Family to Work."
Spencer Tracy renewed friendships with
acquaintances here while en route to London
for the filming of "Digby" . . . Dave Rosen
CDCIIT MPUDM
STAGE EQUIPMENT COMPANY
"SELECT" FOUNTAIN SYHUPS
DRINK DISPENSERS
Select Drink Inc.
Mulberry 5289
CHAIRS REBUILT IN
YOUR THEATRE
By Escperts in Their Field
Write fbr Quotations
Chicago Used Chair Mart
829 So. State St. Chicago 5
STEBBINS THEATRE Equipment
is assisting MGM publicist Norman Pyle in
school promotion in behalf of "Julius Caesar,"
which opens on a twice-a-day basis at the
Selwyn Christmas day. Prices for seats, to be
reserved, will range from $1.25 to $2.40.
According to Eddie Seguin of the B&K publicity
staff, there is a possibility that the Chicago
Theatre will schedule six shows a day
when Betty Grable and Harry James head the
stage revue. The couple will be seen in a
full hour stage act, starting Friday (27). The
Grable-James show will run for a full week.
Feature on the screen will be "Half a Hero"
with Red Skelton . Kaufman, manager
for Republic here, said "Flight Nurse"
will bow at the Roosevelt December 2. It
will go into outlying theatres December 18.
Tom Greenwood jr. and Margaret Frauens
were married November 7. Tom Greenwood
sr. is on the Columbia city sales staff here
Hirsch, making several personal
appearances when "Crazylegs" breaks into
top B&K houses December 4, plans to retire
from the Rams at the end of this season.
Radio and picture work in Los Angeles, it
was stated, will take up his time from now on.
Jack Kirsch, president of Allied Theatres
of Illinois, is enthusiastic about the plans
for the 23rd anniversary celebration to be
held at the Chez Paree December 21. Acting
as general chairman for the affair is Van A.
Nomikos, vice-president of Allied. Jack Clark
was appointed arrangements chairman;
Charles R. Lindau and Jack Rose were named
co-chairmen of ticket sales, and Bruce Trinz
is publicity chairman.
Radiant Mfg. Corp. has set a six-day, 24-
hour work schedule for production of the
Magniglow Astrolite screens. The new schedule
will permit one-week delivery of the
screen. At the same time, Harry Eller, president
of Radiant, said that foreign sales of
the Magniglow Astrolite screen have been
strongest in Prance, Italy, Switzerland, Belgium
and Mexico.
.
Wanda Hendrix, who has for the last few
weeks been going at a fast pace attending
"Sea of Lost Ships" openings, paused here
briefly while en route to Hollywood from
New York the High Ground!"
which is a source of high grosses at Mc-
Vickers, took on added importance as a boxoffice
draw when Elaine Stewart autographed
photos in the theatre lobby last Saturday.
Miss Stewart was one of the star performers
here from Hollywood for the Sun-Times
Harvest Moon festival, an annual benefit held
to raise funds for hospitalized veterans.
Arrangements were made for special
Thanksgiving performances of "This Is Cinerama."
There were three shows November
26 at 2, 5 and 8:30. The Cinerama Christmas
gift certificates now on sale at the boxoffice
are reported to be popular items.
Jack F. Mehiek has been appointed director
of the midwest branch of the Film Alliance
of America . Grant was to be
here Saturday (28) to narrate a cantata which
will be the main event of a festival outlining
the 3,000-year history of Jerusalem. Admission
to the event, which is to be staged at
the Chicago stadium, was by purchase of a
state of Israel bond. Festival committee
members announced that a special $5,000,000
giant from Israel bond proceeds will .soon be
made to Jerusalem as a 3,000th "birthday
present." The money, they advised, be will
used to finance road building, power plant
Repeal Fund Drive
To Start Nov. 30
St. Louis—C. D. Hill, Columbia manager
and COMPO distributor chairman, announced
Tuesday all salesmen in St. Louis
territory, in the period from November 30
to December 7, will solicit exhibitors to
pay their COMPO dues, which have been
cut 25 per cent. Exhibitors will be advised
that a year's dues are less than one day's
payment in federal admission taxes. Dues
are needed to aid continuance of the industry's
fight against unfair and unreasonable
federal excise tax. Hill stressed.
Edward B. Arthur, St. Louis; Tom
Edwards, Farmington, Mo., and Tom
Bloomer, Belleville, IU„ MPTO president,
are exhibitor representatives in this fund
raising
drive.
construction, expansion of water faciUtie:
and setting up of research projects in Jerusa
lem.
Motion pictures were used to present evi
dence of the economic growth of the uppe
midwest states to advertising agency execu
tives here Thursday and Friday. The film
which is a 25-minute "tour" highlighting recent
developments in the states of Minnesota
North and South Dakota, and western Wis
consin, is the result of an idea which orig
inated with John Cowles, president of thi
Fre(
Star and Tribune, Minneapolis . .
DuVon, formerly associated with Balaban

j
"In
, ! changes
jection, better sound, more comfortable surj
roundings,
i
—
.
sub-run
^
II
^
llolljd
(J
FEWER FILMS. HIGHER RENTALS
SEEN AS POLICY OF DISASTER
E. D. Martin Rips Current
Production Philosophy
At TON&SC Session
CHARLOTTE—The present philosophy of
film producers—fewer and better pictures,
higher rentals and extended playing time
eventually will bring the entire motion picture
industry to disaster, declared E. D. Martin,
Columbus, Ga., head of the large Martin
Theatres circuit, in his keynote address Monday
at the opening session of the annual
convention of the Theatre Owners of North
and South Carolina.
President Woodrow Pussell banged the gavel
on the association's 41st annual session with
registration running at one of the highest
points in its history.
"The great industry, which we in this room
represent, and of which we should be so
proud, for it indeed has been good to us, faces
problems from wi;--'in and challenges from
without," Martin said.
CONFIDENT OF SOLUTION
"That this industry will solve its problems
from within, and will meet and conquer its
challenges from without, I have no doubt.
doing so, there may be many changes
I in production and projection techniques;
in methods of doing business in how
you buy and sell pictures; changes in theatre
operations, number of theatres and types, and
how you sell pictures to the public.
"Changes and improvements in an industry
and its product are not to be feared, nor
should they be disruptive. Look at other industries
that sell
the same product or service
year after year, such as the automobile industry,
the furniture industry, and so on. Yet
they are constantly improving and making
changes in their products.
"Historically, exhibition and production
have been prone to inactivity as far as
changes and improvements are concerned
preferring to produce pictures under proven
formulae and to exhibit them in the proven
way—for this has called for less investment,
less effort and more profit—but how long can
this continue? It is the short-sighted man
who thinks this can go on endlessly. If our
industry does not improve and make changes,
resulting in
better entertainment, better pro-
it will wither.
TWO MAIN CHALLENGES
"The challenges the industry faces from
without are two in the main:
"First, the 20 per cent federal amusement
tax. This is of the greatest importance to all
branches and segments of the industry, and
the elimination of it can do the industry as a
whole more good than anything else. In the
past, . to the amazement of many, victory
almost was in our grasp—through hard work
and unified action. Let us now redouble our
efforts and make victory ours.
"Second, television. Here is an industry
based on entertainment, whose phenomenal
growth and acceptance is unparalleled, and
today boasts millions of sets, yet it has started
The motion picture industry, exhibition
as well as production, has not been alert
to progress—better entertainment, better
projection, better sound—both have been
prone to take quick profits and resist
change, believes E. D. Martin (above),
head of a circuit of more than 150 theatres
in the southeast. Changes and improvements
should not be disruptive, he
says. He told the Carolinas exhibitor convention
current confusion has been caused
"by haphazard and unintelligent methods
of presenting new techniques and new
developments."
only to walk. Competitive? Highly so. Fight
it? No. Embrace it—use it to sell our product.
Television campaigns on several pictures have
proven its value as an advertising medium.
Get into it, as many have, fulfilUng their
fondest expectations.
"Now to our problems.
"The product shortage which faces us,
whether deliberate or not, gives us all great
concern.
"It is apparent that the present philosophy
of production, for the most part, is to have
fewer and higher-budgeted pictures, demanding
exorbitant film rentals and extended playing
time, all to the ultimate detriment of
exhibitors, large and small, even though it
may give to producers a current quick buck.
Adherence to this philosophy must breed
chaos—first to the smaller and subsequent
run exhibitor, then to the fii'st run exhibitor,
and eventually to the entire industry.
"The effects are disastrous to both production
and exhibition. First, to the exhibitors—
to all theatres. The immediate effect will be
higher film rentals, extended runs, increased
admissions, lower profits, fewer theatres, and
the destruction of the theatregoing habit.
And the first to feel the impact will be the
and small town exhibitor.
"Second, to the producer-distributor. At
first, and for a while, it's heaven on earth
to him—high film rentals, extended runs. Increased
admissions, bigger profits, lareer
death benefits and higher .salaries.
"The po.ssible solution to the problem of
product shortage is for exhibitors to stimulate
small company and independent production
by paying a fair film rental— through
exhibitors going into production directly or
indirectly. Knock on the doors of production
and distribution and tell them the facts of
life.
"Still another problem from within Is the
confusion that exists today caused by the
haphazard and unintelligent methods of
presenting new techniques and new developments
in the indut.sry.
GOOD STORY FIRST
"We want—and we must have— strict
adherence to the undeniable principle that a
poor story is not improved by a new process;
that a good story may be helped considerably
by a new process. A good story is good entertainment—even
on a 17-inch screen."
Howard Anderson of MuUins, S.C, was
elected president to succeed F\i.s.seU. Bladenboro.
N.C.. who was named first vice-president.
Robert E. Bryant of Rock Hill was
elected second vice-president.
Directors elected: H. E. Buchanan. Hendersonville:
George D. Carpenter. Valdese; F.
Lee and C. A. Dandelake. Warsaw; Jack D.
Fuller. Columbia; J. B. Harvey. Clover; W. H.
Hendrix jr.. Reidsville: H. B. McNally.
Fayetteville; Roy Rowe. Burgaw; John M.
Kime, Roseboro; Albert Sotille, Charleston;
Rudy Howell. Smithfield, and Francis White.
H. P. Kincey and H. H. Everett, all of
Charlotte.
Walter Reade jr.. president of the Theatre
Owners of America, reported on the decision
by Spyros Skouras, president of 20th-Fox, to
carry out experimental tests early in January
to determine whether Cinemascope is acceptable
without stereophonic sound, and if
tests proved to be satisfactory, and if the
public accepts it at the boxoffice, the company
will revaluate its policy.
WANT LOCAL TESTS
Reade said TOA leaders would undoubtedly
accept Skouras' invitation to attend the tests.
But, he added, the exhibitor leaders in the
Carolinas suggested that the tests should
be carried on in each exchange center so as
to enable all exhibitors who wish to to participate,
and that the ultimate decision as to
whether stereophonic sound is necessary in a
particular theatre must rest with the individual
operator of that theatre.
Other addresses were delivered by Dick
Pitts of TOA, Robert Coyne of COMPO,
Mitchell Wolfson. Miami, former TOA president;
Claude Lee of MPAA and Nat Williams
of Interstate Theatres, Thomasville. Ga.
Coyne reviewed the last campaign which
resulted in Congressional approval of the
Mason bill to eliminate the 20 per cent admissions
tax. and outlined the new drive for
repeal by the forthcoming session of Congress.
He urged continuance of exhibitor
efforts to gain support of their local congressmen
and senators.
a west-
Republic's Rex Allen wiU headline
ern variety show in Hartford. Conn.
BOXOFFICE :
: November 28, 1953
75

'
FLASHBACKS ON CONVENTION
Florida Assn Deplores
Iff • 'f ^
CinemaScope Limits
JACKSONVILLE—The annual convention
the Motion Picture Exhibitors of Florida
of
officially got under way Monday last week
at a 9 a.m. screening at the Florida Theatre
of "How to Marry a Millionaire." Immediately
after the showing Guy Kenimer, general
manager of operations and maintenance for
Florida State Theatres, gave a detailed description
of the new CinemaScope screen and
sound equipment.
President Bill Cumbaa of Leesburg formally
welcomed the exhibitors.
In introducing Hayden Bm-ns, mayor of
Jacksonville, Kenimer mentioned the fact
that Burns started out in the theatre business
back in the days when stock companies
were playing the Temple Theatre, a Jacksonville
landmark which was razed a year
ago after a colorful existence of 48 years.
The mayor told of seeing "The Robe" just
before he left on his trip to the Holy Land
and how much more the trip meant to him for
having seen the picture first. He assured the
exhibitors that if the production of such outstanding
films continues the theatre world
need not worry about any other type of
entertainment.
Nash Weil of Wil-Kin Supply made the
Cinemascope installation at the Florida.
Though the theatre only has a 40-foot stage,
the results were more than gratifying. Weil
answered many questions from the floor in an
open discussion on the subject. He advised the
use of as few auditorium speakers as possible
as sound coming from too many places
can become irritating to the theatre patron.
After the question-and-answer period many
AT BOTTOM OF PAGE
Seen in photo at left are Mrs. Guy
Kenimer and Mrs. Carl Carter, who were
in charge of the ladies activities, and Mrs.
Harry Botwick just before the luncheon at
the Lobster House. Photo at right: Six
general managers of Florida theatre circuits
get together during the convention.
Left to right: Guy Kenimer, Florida State
Theatres; Bill Cumbaa, MCM; Bob
Daugherty, Floyd; Horace Denning, Dixie
Drive-ins, and new president of MEOF;
Bolivar Hyde, Talgar, and Arv Rothchild,
National
Enterprises.
from the audience inspected the equipment.
Later at the hotel, Dick Pitts, TOA director
of public relations, declared theatre people
have been so busy defending the motion
picture business against the competition of
television, other demands upon the entertainment
dollar, the high cost of living, installment
buying, the alleged infiltration of communism
and other things that they hardly
have had time to point out to the public that
the movie theatre still presents the best entertainment
buy for the money and represents
a tower of strength in the welfare and
wellbeing of every community.
"Most frequently overlooked is the improvement
of their press relations, and consequently,
improved public relations," he said.
"We are always complaining about bad press
notices, about the fact that the members of
the Fourth Estate do not understand us, but
are you sure that you understand them?
Generally speaking the editor knows very
little about your business, your problems, just
as you know very little about his business
and his problems."
The speaker observed that the solution to
the problem was really very simple—the newsmen
and theatremen get to know each other,
understand each other. He advised exhibitors
to remember one important thing : To a newspaperman
news is all-holy. "If you want
to get on the inside track with him, provide
him with news whenever possible. Call
him on news tips, even if they don't concern
your business."
Pitts also advised that advertising should
never be mentioned to an editorial writer.
Also, if you entertain him or remember him
with a gift, make it a friendly gesture, nothing
more. "If you put it on a cash-and-carry
basis you will very likely do yourself more
harm than good as most newspapermen do
have ethics."
Pi-aise for Spyros Skouras, president of
20th-Fox, was expressed for the development
of Cinemascope, but the resolution pointed
out this process cannot be used except with a
special screen and stereophonic sound which
require expensive equipment "many small
theatres cannot afford"; and it is not adaptable
to outdoor theatres. "This situation has
resulted in working a hardship on many
B. B. Garner, left, president of Talgar
Theatres, Lakeland, was elected new
treasurer of the Motion Picture Exhibitors
of Florida, and Jimmy Biddle, Jasper,
was named vice-president. Horace Denning,
right, general manager, Dixie Drivein
Theatres, who served as first vicepresident
last year, was named new president
of the organization, succeeding Bill
Cumbaa, Leesburg.
Koj Smith displayed over 30 concession
items on the mezzanine of the Roosevelt
hotel during the three-day MPEOF convention.
Left to right are Betty Richardson
and Wayne Spiering of the Jacksonville
branch of the Roy Smith Co.; Roy
Smith; Ed Chrisman, national sales manager
for Cretors Corp. with headquarters
;
in Nashville, Tenn., and Billy Knight,
Smith's Tampa manager.
theatre owners, since their choice of films
is greatly limited," the resolution stated.
Another resolution pledged the association';
committee to seek revision of the state anc
county occupational licenses laws, which im-
November 28. 195,

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Mrs.
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pose rates on theatres "that are out of proportion."
Another resolution voiced sorrow in the
death last April at Asheville, N.C., of E. J.
Sparks, Florida circuit owner.
Convention sidelights:
George Hoffman of National Screen Service,
Lakeland, still has an unbroken record
of attending the Jacksonville conventions.
Hoffman started traveling for General Films
in April 1913 in the days of one-reel pictures.
He remembers when Jacksonville was our
national "Hollywood" and many of the oldtime
stars—Mary Pickford, Alice Neilson,
Charlie Chaplin, Carlyle Blackwell, Theda
Bara and many others—came there.
Anna Ramos, manager of the Florida Theatre,
St. Augustine, enjoyed her second convention
and left immediately afterward to
attend the reception given for the king and
queen of Greece in New Orleans.
Bob Anderson, manager of the Main Street
Drive-In, Jacksonville, received many congratulations
on the excellent official program
for which he was responsible.
Due to the death of his father-in-law at
.iltlanta, D. G. McNair, Florida district manager
for Coca-Cola, could not attend the
convention. In the booth, and furnishing
guests with cokes were J. H. "Red" Hall,
Burt Jordan and Jim McWhorter.
Jack Fitzwater, former city manager for
Florida States Theatres, has moved to
Tampa to become associated with the Bay-
Ian Theatres there and in St. Petersburg. He
announced that the new Carib Theatre will
open in Clearwater in January.
The Raulerson family of Lakeland really
made the convention a family. Attending
were Mr. and Mrs. Raulerson and sons Grant
and James. Grant has the outdoorer in Clearwater
and James the one in Bartow. Mr. and
Mrs. Raulerson have theatres in Lake Wales
and Haines City. They bought the home of
Senator Park Trammel in Lakeland ten years
ago.
Mrs. Raulerson's three sisters also attended,
two of whom are theater owners; Mrs. Katharine
King of King at Fort Myers, and Mrs.
A. D. Haynes and husband, owners of the
Naples Beach Theatre. The third sister is
y^^ g^^ Donnan. Mrs. King's daughter
j
Theresa attended the convention last year
while Mrs. King stayed home with the grandchildren.
However, Theresa brought home
such glowing reports that Mrs. King decided
to attend this year. She found out for her-
.self that the convention was just as educational
and, also, as much fun, as her daughter
had painted it. Now they have agreed to
take turns in attending, while one stays home
with Mrs. King's daughter Sharon and
grandchildren Kathy, Kenny and 2-month-old
Karen Lee.
Mrs. LeDean Parker, manager of the Fain
Theatre, Leesburg, won the $25 drawing at
the Tuesday morning meeting.
Mrs. Adaline H. Gawthrop, Linda Drive-In,
Palatka, has been owner-manager for four
years. Taking over with no previous experience,
she now can do almost anything, including
running projectors, helping with the
mosquito control and maintaining driveways
driving the jeep while the operator handies
the 300-gallon sprayer or roadgrader.
Gawthrop picks up her own film and,
her spare time, raises pedigreed Persian
Women attending the Motion Picture Exliibitors of Florida convention are .shown
seated at the luncheon. Fishnets and shell decorations added to the waterfront
atmosphere.
cats. Mrs. Gawthrop,
no employe trouble a
operated situation.
has
is hers a family-
Mrs. Neal Robinson, Robinson and Barrow
Theatre, Crestview, attended a MPEOF
convention for the first time and .said she
was having a "wonderful time."
Mrs. Oneal Boatright, Mayo, said she was
thoroughly enjoying the convention, while
Mrs. E. B. Williams, Alachua Theatre Mayo,
said she had such a wonderful time last year
she just couldn't miss this one. Snitzie Mullett,
Chiefland, also had her first convention
experience. Mrs. Harlow Land, Mayo, said,
"They (the conventions) get better every
year."
Mrs. E. N. Claughton, Claughton Theatres,
Miami, said she took a vote from her 11
theatre managers as to what trade magazine
they prefer she subscribe to and they all
voted for BOXOFFICE.
At the opening of the Monday business
meeting Bolivar Hyde was presented with
a bottle of hair tonic. As no results were
evident by the opening of the business meeting
Tuesday morning he was presented a
beautiful blond toupee, complete with pony
tail.
Mrs. Doris Shingler, Gulf-to-Bay Drive-In,
Clearwater, says she got into the theatre
business quite by chance. She started as a
bookkeeper for her husband Charlie, then
became office manager, buyer for the concession
stand, cashier, cook and practically any
chore around the theatre. Between the two
of them they can fill any job in the organization,
from projectionist to janitor work.
Those largely responsible for the success
of the convention were Horace Denning, general
chairman: Arv K. Rothchild, treasurer;
C. H. Deever, special guests and speakers;
Bob Anderson, program and advertising; Robert
Heekin, arrangements; Carl Carter, decorations;
Clinton Ezell, reservations; Howard
Pettengill, publicity, and for the ladies, Mrs.
Carl Carter.
Printed cards invited members to an "Oasis
of Good Cheer" provided by Alexander Film
Co. C. O. Jeffery is general district manager,
and Bill Barnes, E. D. Collins, J. F. Hoffar,
Lamar Cochran, Locke Crumley, Jack Stephenson
and Dee Wisdom are Alexander
salesmen.
Hollywood Airer Leased
By K. S. and A. T. Ashworth
HOLLYWOOD. FLA.—Kenneth S. Ashworth
and Arthur T. Ashworth. owners and
operators of the Hallendale Drive-In. have
taken a lease on the Hi-Way Drive-In and
will operate the two theatres. Kenneth S.
Ashworth will manage the Hallendale Theatre
and Arthur T. Ashworth will be in charge
of the drive-in.
The Ainsworths have operated the Hallendale
Drive-In for the last five and a half
years. The Hi-Way Drive-In is owned by the
Hi-Way Theatre, Inc.
Panoramic Screen Installed
LEESBURG, FLA.—Installation of a panoramic
screen in the Palace Theatre has been
completed, according to Bill P. Cumbaa,
general manager of the MCM Theatre chain.
ENTRY IN PARADE—This float was
entered in the Swamp Buggy Parade, held
in Naples, Fla.. early in November. Mrs.
D. A. Haynes, shown in the picture, is
owner of the Naples Theatre. Her son
Brendan is shown holding a placard by
the fender, while his friend Gordon Watson
looks on. The annual Swamp Buggy
Parade attracted about 10.000 people from
all parts of Florida this year.
BOXOmCE November 28, 1953
77

. . After
I
I
NEW ORLEANS
pigene T. Calogne and Jules A. Seven, owners
of the Bell Theatre, suburban New season finds duck enthusiasts raring to go.
weather, clear water, but no fish Duck
. . .
Orleans house, filed a $106,495 damage suit Edgar Ansardi, Buras, Buras: Hank Payard,
in federal district court against United Theatres,
Paramount, 20th-Fox, RKO, Warner Paramount, and Al Boykin, salesman, Warner
Meyers, Biloxi; Tommy Thompson, salesman.
Bros., Universal, MGM of Texas and Columbia
Pictures of Louisiana. The Bell owners days to bag their limit.
Bros., are a few who brave the early cold
are charging a violation of the antitrust laws
Ninety-seven members of the Women of
and that the defendant distributors have set
up a system of awarding second run pictures
which permits the Rivoli Theatre, owned and
operated by United Theatres in the same
competitive area as the Bell, to secure 90 per
cent of the top suburban run pictures.
Rene Brunei of the Imperial, New Orleans;
Luke Connor, manager, and Joe Springier,
booker, Warner Bros., and Eddie Stevens,
salesman, Universal, are still trying to explain
why the fish were not biting on their last
fishing trip to Lake Ponchartrain. Good
m ASTOR OFFICE IN EVERV FILM CENTER
the Motion Picture Industry met for their second
luncheon at the La Louisiane restaurant.
Plans were made for an early spring fashion
show, and also on the agenda are plans for
the organization to sponsor charitable works
during the yule season.
New Orleans received its second Cinema-
Scope feature as "How to Marry a Millionaire"
opened at Loew's experiencing a
.
drouth for the last few weeks, heavy rain
fell in New Orleans and in all the territory
served by the New Orleans film exchanges.
Louisiana, Mississippi, Alabama and Florida
have all reported heavy rains, which country
exhibitors have been hoping for. Many theatres
out in the country have been having
a terrific slump at the boxoffice during the
drouth period. Crop failures due to the
excessive drouth have meant loss of revenue
to their customers, which means loss of
revenue to the theatremen.
Al Randall is going to run his Fern Drive-In,
Woodville, Miss., on Pi'iday, Saturday and
Sunday only during the winter . . .
United
Theatres has reopened the Algy for weekends
only. The Algy is located in Algiers
on the west banks of the Mississippi river.
'Brothers' and 'Jane'
Rate 150 in Memphis
MEMPHIS — "All the Brothers Were
Valiant" at Loew's Palace and "Calamity'
Jane" at Warner set the attendance pacei
here with identical scores of 150.
(Average Is 100) 1
Maico Jock Slade (AA) 100
Palace All the Brothers Were Vallont (MGM).. 150
State The Sea Around Us (RKO) 75
Strand—The All Amerieon (U-l) 100
Warner Calamity Jane (WB) 150
BALLOONS ARE YOUR BEST AD FOR-

. . . The
. . . William
. . The
. . Jay
. . The
b^ESEARCH BUREAU
for
MDERN THEATRE PLANNERS
/[ T L A N T A
Renovate Orlando Airer
.
Jf
p. Ingram is co-owner of the Sky-Vu
Drive-In, Springfield, and is doing his
own buying and booking Solomon,
Independent Theatres, Chattanooga, and Paul
Engler, Famous, Birmingham, were in town
Houston Avenue Drive-In, Macon,
will close indefinitely December 5.
Ebb Duncan, CarroUton, was in town for the
state legislature session and to book pictures
Greene, Glen, Decatur, was seen
on Filmrow . . . Captain Rebb, former owner
of several theatres during the silent days, now
87 years old, was on the Row visiting friends.
ORLANDO, FLA. Tlu- Kuhl Ave Drlve-In
has been undergoing repairs and renovations
and the work Ls now completed. The new
screen is 46x90 feet. A new cafeteria-style
snack bar has been opened and the capacity
of the theatre increased from 600 to 1,000
cars. Pour-lane approaches and exits move
traffic in and out of the theatre In rapid
order. The theatre Is owned and operated
by Jim and Bob Partlow.
Wide Screen at Sebring
SEBRING, FLA.- -Installation of a new
panoramic .screen has been completwi in the
Florida Theatre.
ENULMENT FORM FOR FREE INFORMATION
,MODERN THEATRE
ING INSTITUTE
1 Brunt Blvd.
City 24, Mo.
enroll us in your RESEARCH BUREAU
information regularly, as released, on
thi'lollowing subjects for Theatre Planning:
Q toustica
Djir Conditioning
ecfural
n Lighting Fixtures
Plumbing Fixtures
Service Projectors
;" Lighting
q Projection Lamps
ng Material
ts
Machines
(
Q omplete Remodeling
Ijecorating
J rink
n rive-In
Dispensers
Equipment
iia4|B}ther Subjects
buto'
i Capacity
Signed..
Seating
n Signs and Marquees
Sound Equipment
Television
Theatre
Fronts
Vending Equipment
Pojge-pald reply cards for your further convenience
|n Jtalning information are provided in The MODERN
TIATRE Section, published with the first issue of
BOXOFFICE :: November
Marshall Fling, Universal manager, Jacksonville,
visited Atlanta witii his family . . .
Curtis Miller, general manager, Claughton
Theatres, Tampa, attended the funeral of his
mother here . . . O. C. Lam and son. Lam
Amusement Co., Rome; Wendell Welch, Dallas;
Mr. and Mrs. John Carter, Brookhaven;
Mrs. Wallace Smith, Gem, Barnesville, were
on the Row.
Fred Storey, Storey Theatres, celebrated a
birthday . Grand, Tallapoosa, owned
by Col. T. E. Orr, was destroyed by fire . . .
Manager George Roscoe and the sales force
of Columbia are back after attending a sales
meeting in Chicago.
Arthur C. Bromberg, president, Monogram-
Southern, visited Atlanta . WOMPIs
will hold their Christmas party at the Atlanta
Variety Club, when they will give some
lucky person a $100 bill.
Things that don't happen: Mrs. Bob Moscow,
wife of the manager of Rialto Theatre,
had always wanted to win a prize in a radio
or television show. The other day in a grocery
store, where she had a chance on several
prizes being given away by a radio station,
Mrs. Moscow was lucky. The prize was handed
to her, and when she looked at it, she
groaned. She said, "There are a half million
people in Atlanta and I had to win a prize
of two tickets to
the Rialto Theatre."
Jack A. Vogel to Desgin
New Maryland Ozoner
WELLSVILLE, OHIO—Jack A. Vogel, wellknown
drive-in engineer, has been retained
by Joe Einbinder of Hagerstown, Md., to design
a 900-car drive-in on Edmonson avenue.
Route 40, west of Baltimore. Plans have been
completed and approved and Hank Vogel,
brother of Jack and Paul, who manage the
Vogel Midway Drive-In between Kent and
Ravenna during the outdoor theatre season, is
already on the job as superintendent.
Plans call for a modernistic concession
building which will house the projection
equipment, a seating area for 150 persons and
restrooms. An unusual concession layout has
been designed. A very large screen tower is
being constructed to utilize all new widescreen
ratios. It will extend to a width of
lOO feet. An early spring opening is anticipated.
Einbinder is a newcomer to show
business.
'Caesar' to Open Xmas Day
CLEVELAND—"Julius Caesar" opens here
Chi-istmas day at the Ohio, said Loew's Theatre
Division Manager Frank Murphy. A twoa-day
policy with all seats reserved will prevail.
Price scale has not yet been determined.
SERVICE
and
COURTESY
for over 20 years
OUR WATCH WORO
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CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
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THE QUEEN FEATURE SERVICE, INC
79

. . Edward
^
'
. Ml
lor
^3i
TOUR HELP
MEMPHIS
Guy Kenlmer, chairman of the Cerebral Palsy telethon committee, is shown with
George C. Hoover, vice-president of the Cerebral Palsy Foundation, Miami; Jane
Cutting, state director, Miami, and Julian Jackson, president of the Jacksonville CP
association. They are looking at the pictures of two of the stars who appeared on the
15-hour celebrity parade in Jacksonville from 10 p.m. Saturday through the night until
1 p.m. Sunday. Kenimer is general manager for Florida State Theatres. Harry Botwick,
manager for Florida State, not shown, is co-chairman.
Charter Canton, Miss., Theatre
CANTON, MISS.—Harlem Theatre. Inc.. has
been granted a charter of incorporation
listing capital stock of $50,000.
ROLL OR MACHINE
TICKETS
PRINTED TO ORDER
SPECIAIISTS
SOUTHWEST TICKET & COUPON CO.
EVER
CONSIDER NEW MEXICO?
ARTHUR LEAK
Soulhwest's Only Theat
3305 Caruth Dallas
Stunt Makes Page One
Despite City's Frown
MEMPHIS—It all began when Arthur
Groom, manager of Loew's State, asked City
Commissioner O. P. Williams for permission
to change Monroe avenue in Memphis to
Marilyn Monroe for a few days.
You see. Groom had in mind getting a sailor
to shinny up the street marker pole on Monroe
and place a sign lettered Marilyn just
above the one that says Monroe.
He might even have a shore patrol officer
on hand to pretend to arrest the sailor and a
photographer passing by to get a picture.
That would be a big advertisement for "How
to Marry a Millionaire." the Cinemascope production
just opened at the State in which
Miss Monroe has a leading part.
But Commissioner Williams, with true city
father dignity, said "no."
But did Groom's plan fail? He doesn't
think so. The newspapers headlined the story
"Commissioner Says 'No' to Marilyn Monroe."
And pictures of Miss Monroe and President
Monroe—for whom the street was named— accompanied
the story. And it made page one.
And the picture had standing room only
as it opened.
Binford Tries to Explain
His 'Moon' Inconsistency
MEMPHIS—"The Moon Is Blue," ha,s received
an official okay from the city board
of censors for a stage production and is
currently
being offered at the Arena Tlieatre.
Lloyd T. Binford, chau-man of the board of
censors, said: "The play is entirely different
from the movie, which we banned. I still say
the movie was vile. It's a different matter
entirely from the movie.
"If we had passed the movie we could not
keep it from neighborhood theatres where
75 per cent of those who attend are children.
The audience at the Arena is mostly adults."
The movie of the same name was banned
in Memphis and has since played at two
West Memphis, A:-k., theatres and one in
Holly Springs, Miss.
Oteve Pruniski, manager of Drive-In Movi(
of North Little Rock, Ark., died recentr
He was well known in Memphis and was tl:*
brother of M. J. Pruniski, for many yeai
associated with Malco Theatres and now pre;
ident of North Little Rock Theatres. Ste\
Pruniski's son had just returned from Kore:
and his father died while he was in Californi
ready to fly home ... Ed Doherty, partner i
Exhibitors Services, returned from a trip t
Little Rock.
Marshall P. Prichard, official at Broad;
and father of Bailey Prichard, died here,
was 75. His son is manager of Monogram
Arkansas exhibitors here on business include|
W. L. Landers, Landers, Batesville: Orris Co!
li^s, Capitol, Paragould: Henry Haven, Iir
perial, Forrest City; W. C. Sumpter, Cotto,
Boll, LePanto; K. H. Kinny, Hays, Hughe;
M. S. McCord. United Theatres, North Littl
Rock; Mrs. Charles Lane, Saffell, Saffell, an'
Mr. and Mrs. J. T. Hitt, Plaza, Bentonville.
]
From Tennessee came Cleo Spence, Time;
Decaturville; Ed Fritts, Waldren, Union City
Louis Mask, Luez, Bolivar; G. H. Goff, Rustii,
Parsons; W. H. Gray, Rutherford, Ruthei.
ford; Steve Stein, Met, Jackson, and L. ,|
Denning, YMCA, Bemis.
Additional Arkansas drive-in closings:
Aii'
vue. West Helena, November 7; the 64, Rue;
sellviUe, 15th; the 67, Corning, 14; the Havei'.
Wynne, 15, and the Hope at Hope, 15 . .|
The Lake Drive-In, New Johnsonville, Tenr
has gone into a weekend only operation.
Whyte Bedford, Marion. Hamilton, Als
was in town . . . J. C. Mohrstadt, Missoui
Hayti; A. D. Fielder, Steele, Steele; R. I
Clemmons, Missouri. Palmer, and Mrs.
beth DeGuire, Shannon, Portageville
among visiting Missouri exhibitors . . .
Harber, PTA Theatre, Trezevant, Tenn., ws
on the Row.
Exhibitors in booking from Mississippi ir
eluded Mr. and Mrs. J. C. Noble. Temple, I^
land; Jesse Moore, Ritz, Crenshaw; H. (
Langford, Folly, Mai-ks; Mrs. Valeria Gullet
Benoit, Benoit; C. J. Collier, Globe, Shaw
Mr. and Mrs. B. P. Jackson, Delta. Rulevilki
Mrs. Marvin McCuiston, Pi-incess, BoonevilU
D. F. Blissard, Okolona, Okolona; R. B. Co:,
Eureka, Batesville; Tlieron Lyles. Ritz. Ox.
ford; Bert Bays. Grenada, Grenada; Jac^
Watson. Palace, Tunica; R. J. O.sborne, Crej
cent, Belzoni; T. E. Lloyd. 8 Drive-In, Hous
ton, and Leon Rountree, Holly, Holly Spring.;
Tony Tedesco, United Artists salesman, an'
Dorothy Garth, Memphis, were married an'
ai-e honeymooning in Hot Springs . . . R. l'
Bostick. manager at National Theatre Suppl'
Co.. and Herbert Kohn, Malco executiv^
assistant to the president, attended the mic'
winter meeting of Variety at Washington
Herbert Levy Malco division manager, madj
a business trip to Henderson, Ky. .
ard Lightman, Malco executive, was in Jo
boro on business . Sapinsley, Ma
official, made a business trip to Stutti
Smackover and Jonesboro.
Women Admitted Free
LARGO, FLA.—Tlie Largo Tlieatre du
November and December is admitting
woman accompanied by a man free.
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BOXOFFICE
November

. . Variety
:
W- AM I
jiirometco's Carib, Miami and Miracle had
to advise would-be patrons of "The Robe,"
i.vhich opened at these three houses, that their
best bet was to attend matinees if possible
toecause "so many thousands were tui-ned
uvay yesterday." A notice headed "Sorry"
ippears in advertising. Late shows are being
)ut on at the three theatres . . . The indejendent
Flagler has reverted to showing
Spanish language films.
Registered at Florida Cor^vention
JACKSONVILLE, FLA.—Among those registered
at the Motion Picture Exhibitors A.ss'n
of Florida convention were the following
(many with their wives)
JACKSONVILLE
Joseph Schenck and Mike Todd are enoying
an outing here . Children's
lospital will benefit from opening night pro-
;eeds of a local restaurant, managed by Al
vfemets . . . The "Glenn Miller Story" is
scheduled for a world premiere here January
9 at the Carib.
South Florida Television Corp. has applied
Or authority for a channel 7 station. There
u-e three other local applicants tor the same
•hannel . . . The Mitchell Wolfson family will
ill be together again when Mitchell jr. arrives
lome for Thanksgiving. He is a student at
jawrenceville. Mr. and Mrs. Wolfson reurned
a short time ago and have reopened
i.heir Miami Beach home. Their travels took
hem through Canada, Nova Scotia and then
)ack to Asheville, N.C., where they have a
ummer home. Important item on the travel
genda was their attendance at the gradution
of their daughter Frances Louise from
innington
college.
Florida State Theatres secured "How to
Iilarry a Millionaii-e" for a December 11 openng
at the Paramount, Beach and Gables
Claughton's Embassy and
|ioosevelt scheduled "Crazylegs" for their
thanksgiving
offering.
Only Two of 19 Pictures
Sated for the Family
NEW YORK—Only two features
are rated
tor the family of 19 reviewed in the Novem-
1 issue of joint estimates of current enertainment
films prepared by the Film Estinate
Board of National Organizations. They
ire: "The Joe Louis Story" (UA), starred as
tin outstanding picture of its type; "Tumbleveed"
(U-I) and "El Paso Stampede" (Rep).
The last is recommended for children's pro-
;rams.
Pictures rated for adults and young peoile
totaled 11. They are: "The Actress"
MGM), "A Lion Is in the Streets" (WB),
Paratrooper" (Col), "Mogambo" (MGM),
Torch Song" (MGM), "The Village" (UA),
Wings of the Hawk" (U-I 3-D), "Gun Fury"
Col 3-D), "Marry Me Again" (RKO), "Those
ledheads From Seattle" (Para 3-D) and
The Veils of Bagdad" (U-I).
Five pictures rated for adults are: "Blowng
Wild" (WB), "Decameron Nights" (RKO).
Donovan's Brain" (UA), "The Moonlighter"
WB 3-D) and "Paris Model" (Col).
lew Screen in Malvern, Ark.
MALVERN, ARK.—A panoramic screen has
een installed at the Ritz under direction
i Travis Arnold, manager. It is 28x16.
. Z. Henry Installs Panoramic
ZEPHYRHILLS, FLA.—L. Z. Henry, owner
nd operator of the Home Theatre, has intailed
a large panoramic screen.

: November
ff
Make it the Biggest Bonus ever—
Give it in U. S. Savings Bonds
If your company is one of the more than 45,000 companies
that have the Payroll Savings Plan you know what your
employees think of Savings Bonds — they spell it out for
you every month in their Savings Bond allotments.
If you don't have the Payroll Savings Plan, and are wondering
whether your people would like to receive their
bonus in Bonds, here are a few significant facts:
—every month, before they get their pay checks or
€ni;eZope5 — 8,000,000 men and women enrolled in
the Payroll Savings Plan invest $160,000,000 in
U. S. Savings Bonds,
—the ranks of Payroll Savers are growing: On June
30th sales of $25 and $50 Savings Bonds, the sizes
purchased chiefly by Payroll Savers, were 6% and
9% higher than in the corresponding period of
1952.
-Payroll Savers hold their Bonds: 75% of the
$7,400,000,000 Series E Bonds which had matured
up to June 30. 1953, were being retained by their
owners beyond maturity under the automatic extension
program.
—on June 30, 1953, the cash value of Series E and H
Bonds— the kind sold only to individuals— totaled
$36,048,000,000, a new high.
It costs no more to give your Christmas Bonus in Savings
Bonds. To the Payroll Saver, and to the man who buys his
Bonds at a bank (because his company does not provide
the Payroll Savings Plan) a One Hundred Dollar Savings
Bond looks bigger and better than a check for $75. Make
this a merrier Christmas for every employee. Give the gift
that keeps on giving.
The United States Government does not pay for this advertising. The Treasury Department
thanks, for their patriotic donation, the Advertising Council and
BOXOFFICE
BOXOFFICE :
28, ll

! Braunagel,
I
drive-in
I
j
I
TOO CONVENTION TO FEATURE
i
PANELS ON TRADE QUESTIONS
Sound, Concessions and TV
For Theatres Among
The Subjects
OKLAHOMA CITY—Jack Braunagel, drivein
supervisor for Commonwealth Theatres,
Kansas City, Mo., will conduct a two-hour
Mrs. R. B. Thomas Heads Dallas Board
DALLAS — Mrs. Roderic B. Thomas was
elected to succeed the late Mrs. Clarence
Echols as president of the Dallas Motion
Picture Board of Review at a meeting in the
Majestic Theatre building. Other members
are Mrs. Leon Spencer, Mrs. Gus Valkus, Mrs.
E. J. Storm, Mrs. J. W. Dolly, Mrs. Dan Gould,
Maude Overaker, Mrs. B. F. Kniseley, Mrs.
D. C. Cromwell, Mrs. W. Raymond Taylor,
Mrs. C. L. Vickers and Mrs. W. P. Morgan.
In her last illness, Mrs. Echols submitted the
name of Mrs. Thomas to the motion picture
industry committee as her choice of a successor.
Loia Cheaney, who represents the industry
committee in working with the board,
opened the meeting and introduced Van
Holloman. Interstate Theatre executive, who
read a letter from Karl Hoblitzelle, who complimented
the board members on their Individual
efforts and "keeping firm the fine
public relations the industry has with the
people of this community."
The letter clo.sed with the following statement:
"We feel that the finest memorial
which could be given to Mrs. Echols Is to keep
her beloved Board of Review functioning on
the same high moral plane which has always
been her standard." The review board members
attend .screening of films and classify
them as adult, adult and family and family.
They meet in the Majestic building on the
fourth Tuesday morning of every month.
E. K. Slocum
school for drive-in and conventional theatremen
on both advertising and promotion at
the 36th annual Theatre Owners of Oklahoma
convention December 7, 8 at the Biltmore
hotel.
a nationally known authority on
'drive-in exploitation, is chairman of TOA's
'drive-in committee. He will appear on the
panel at 2;30 p.m. Monday (7), along
jwith Claude Ezell and Al Reynolds, both of
Dallas and leaders in the International Drivejln
Theatre Ass'n. E. R. Slocum of El Reno
will be moderator on the panel.
! ON EQUIPMENT PANEL
During the same session, there will be an
equipment panel, with Vance Terry, Wood-
Iward, as moderator. Participants will be
Henry B. Sherrill for Bowline Screen Frame,
Hartselle, Ala.: W. R. Howell of Howell Thea-
discussion.
Registration will begin at 9 a.m. and at
10:30 there will be an opening business session
devoted to reports, appointment of nominating
committee and other similar matters. The
congressional luncheon, with Pat McGee,
Denver, general manager of Cooper Foundation
Theatres, as presiding chairman, will be
held at 12:30 in the Civic room. McGee is
co-chairman of the national tax repeal committee.
Another feature of the noontime session
will be the showing of the repeal tax film,
prepai-ed for the Ways and Means committee.
The luncheon will honor Oklahoma's U.S.
senators and representatives for
their efforts
jin behalf of the federal admission tax repeal
jmovement.
Also planned for December 7, the first day
pf the convention, is a buffet luncheon and
|bingo party for the women in the Variety
plub. There will be bingo and door prizes,
irhat night, the annual TOO dinner, featurjing
a holiday-and-cruise fashion revue by
BOXOFFICE November 28, 1953
Peyton-Marcus, will be held in the Civic room.
Mrs. Morris Loewenstein, wife of the TOO
president and general convention chairman,
is revue director and has 12 models, all industry
women, lined up for the style show.
Among the special guests expected for the
convention will be John Rowley, Dallas, vicepresident
of TOA, executive of Rowley Theatres
and general chairman of the 1954 Variety
Clubs International convention to be held
March 22-25 at the Adolphus hotel in Dallas.
Other special guests will be C. A. Dolsen,
Tent 17 chief barker, Dallas; Paul Short of
National Screen Service, Dallas, and Mr. and
Mrs. Paul Krueger of the Wehrenberg Theatres,
St. Louis.
The tradeshow will reopen at 9 a.m. December
8, and registration will continue. The
business session at 10:30 Tuesday (8) will be
devoted to a concessions panel with Harold
Combs, director of concessions for the R. Lewis
Barton circuit and member of the TOA concessions
committee, as moderator.
On this panel will be Louise Wesson, direc-
tre Supply; Bob Clark, Video's equipment director;
J. Eldon Peek, Oklahoma Theatre Supply;
Byron Savage, Century Theatre Supply, tor of concessions for Video; Ross Newman of
and Jake Watkins, National Theatre Supply. Dixie Candy Co., Dallas; Walt Logan, Logan
Ray Colvin, St. Louis, TESMA's executive secretary,
will be a special guest at the
Concession Supply. Tulsa; P. A. "Bob" War-
panel
ner, Manley Popcorn Co., Dallas; Hal Gibson,
Coca-Cola Co., Dallas; D. G. Carpenter,
Triple AAA Co. here, and Lindy Wilson, Borden's,
Oklahoma City.
R. J. O'DONNELL TO TALK
R. J. O'Donnell will speak on "What's Ahead
for the Industry" at the Tuesday luncheon.
TOO Board Chairman H. D. Cox will preside.
The first TOA courtesy reel series will be
screened during this luncheon session in the
Civic room.
A women's luncheon and fur show is scheduled
for 12:30 p.m. the same day in the Derrick
room. Jack Mankin's furs will be modeled
by industry women, including Mrs. Peek, Mrs.
Claude Fulgham, Mrs. Clark and Mrs. George
Fisher.
The closing business session at 2:30 in the
Civic room, will feature a Panaphonic sound
system demonstration by Dorsett Laboratories.
Norman. Loyd G. Dorsett, president, and
members of the firm's staff will attend.
William P. Rosensohn, vice-president of
Box-Office Television, New York City, will
sw
discuss theatre television, and if possible,
make a demonstration during the sound .section.
The Nord system. Cinerama. Cinema-
Scope and stereophonic sound equipment also
will be discussed.
The second section of this afternoon session
will be devoted to the sound-off panel, with
Bill Slepka. Okemah. as moderator. Panelists
will be distributor representatives.
The third section will be devoted to a report
from the nominating committee and the
election of 1954 directors in a general membership
meeting. The new board will then
meet to select officers.
PATTI COTTER TO SING
The annual dinner-dance, following the
Oklahoma Theatre Supply open house, will
feature entertainment, a few remarks by dignitaries,
music by Jimmy Vaughan's band.
Patti Cotter will be the vocalist. Dr. W. H.
Alexander, well-known to showmen over the
nation, will give the invocation. The latter
is minister of the First Christian church here.
W. C. McCraw, Variety Clubs International
executive director. Dallas, will be a special attraction
for this event.
Again this year, convention registration will
cost $7.50 for the women, despite the addition
of new social events planned especially for
them, and $12.50 for the men. On a single
ticket basis, the convention events will cost
about $20. A single ticket for the dinner dance
will be $7.50 again this year. The convention
chairman urges those planning to taie
in part or all of the meetings, to invest in
a registration book. A program of informative
sessions and social affairs has been
planned to make the 1953 annual TOO convention
the most successful yet, Loewenstein
said, adding the registration book will mean
a large savings to those interested in participating
in the convention.
The women's committee, headed by Mrs
L. H. Goerke. Canton, has organized the
affairs for the women, and has sent out letters
encouraging them to attend. Others on this
committee are Mrs. Rhoda Gates. Selling; Mrs.
Avece Waldron. Lindsay, and Mrs. Elizabeth
Tucker. Guthrie.
For further information, addre.ss Chairman
Loewenstein, 111 West Grand. Oklahoma City.
83

j
t
I
MOKSrtRS
LAUNCH
ATOCK
JOAINSI \
EARTH
TRAILERS
SPECIAL TRAILERS
MOTION PICTURE ^mi^RAILERS
SERVICE CO. H|^^9r^^9
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWAHZ
302 S. Harwood St. Dallas 1, Texas
Phone
RA-7735
Outstanding Equipment Show/ Due
OKLAHOMA CITY—When the curtain goes
up on the Theatre Owners of Oklahoma convention
Monday (7) at the Biltmore hotel in
Oklahoma City, there will be an outstanding
display of exhibits, including concession items,
equipment supplies and film product.
The Triple A Co. is planning an exhibit
valued at $5,000 by D. G. Carpenter, general
manager. This company also is underwriting
the Congressional luncheon, feting Oklahoma's
U.S. senators and representatives.
Carpenter also extended an open invitation
to all men and women attending the two-day
convention to visit the company plant at
14 Northeast 13th St.
The tradeshow will be unveiled at 9 a.m.
in the North lounge simultaneously with the
opening of registration on the mezzanine.
The lounge and mezzanine are adjoining.
There will be a Theatre Owners of Oklahoma
hospitality and information booth manned
by board members. The registration desk also
will serve as a convention information center.
Exhibiting equipment in the tradeshow will
be Oklahoma Theatre Supply, which also will
be host at an open house preceding the annual
dinner dance Tuesday. The open house
in the Derrick room will begin at 6:30 p.m.
and close promptly at 7:30 p.m. for the TOO
dinner. The J. EHdon Peeks, owners and operators
of OTS, will be the hosts.
P. A. "BoTd" Warner of Manley Popcorn,
n
Dallas, will have an elaborate display, a!
will be in attendance for the 36th annual
TOO convention, as will Frank St. Claire anc'
Bill Gale. Frank works part of Oklahomi;
and Texas, while Bill manages the Manle;
base here at 17 North Shartel. Manley alsi
took a nice spread in the TOO conventioi;
publication and souvenir program. This pub
lication, which Manley helped underwrite, i
already being delivered to encom-age a large
attendance at the annual TOO powwow!
Anyone who is missed should advise TOC;
President Morris Loewenstein, Majestic Theatre,
111 West Gi-and, Oklahoma City, am
he'll see that the publication is posted imme(
diately.
The Bowline Screen Frame, manufactureij
by H. R. Mitchell cfe Co., Hartselle, Ala., wili
be shown. At least two representatives fror!
the company, according to President H. k!
Mitchell, will be here to participate in th:
parley. He listed Henry B. Sherrill, assistan,
sales manager, as definitely assigned to th
convention.
A new sound device, an Oklahoma babj
conceived and developed at nearby Norma;!
by an electronics firm, Dorsett Laboratorie;,
headed by Loyd Dorsett, will be a feature,
topic for discussion at the convention. Dor;
sett has reserved a booth and will stage
Panaphonic sound demonstration at thi
Tuesday afternoon session.
The system provides full stereophonic ef!
feet with extremely low cost, according t'
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Dallas,
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Dorsett. It is a compatible system in that \\
can be applied to pictures recorded with thj
more expensive stereophonic equipment, hi
said. Thus, he added, for something Ukj
$1,750 the small theatre owner can furnish!
virtually the same sound effects for hij
audience that it would otherwise cost $10,00J
to $15,000 to provide.
Dorsett's demonstrations were launched 1|
Video's Oklahoma theatres, and since then hi'
firm has given Panaphonic demonstration!
from coast to coast, and with outstanding re]
ception from the industry.
Other new types of sound equipment, in!
eluding the Nord system (3-D), Cineramsj
Cinemascope and stereophonic sound, als
will be discussed along with Panaphonic. ;
Eddie Thome of Cooper Foundation Thea,
tres here will be moderator of the soun;
panel. During this section, there also will b.
a discussion, and possibly a demonstratioi"
of theatre television by the Box-Office Telei
vision Co., New York City. Vice-Presiderj
William P. Rosensohn will be here.
,
Also in the tradeshow will be National The:
atre Supply, Borden's Ice Cream, Oklahom
City and Tulsa; Logan Concession Suppl;!
Tulsa; Dixie Candy Co., Dallas; Coca-Col,
Co.; Howell Theatre Supply; Pi-esto Vendin,
Co., Lawton, and MOM, which will send a;
elaborate display that was used in the recer'
TOA tradeshowing in Chicago. Mike Simon;
newly elected director of customer relatior
for MGM, New York City, is expected at thconvention.
Loewenstein has assigned an adj
vertising talk for Simons. i
In charge of the tradeshow, the first helj
in connection with a TOO convention in man;
years, are Paul Stonum, Anadarko; Rei
Slocum, El Reno, and Ray Hughes, Heavene
"Tliere was only space for 13 booths, so
will be a small show, but one that we believ
will be especially interesting," said Slocun
The show will be set up late Saturday nigl
by the decorators and the move-in for exhibit
will be all day Sunday (6), Slocum said.
BOXOFFICE :
: November 28,

, played
—
I
^0^OKLAHOMA CITY
Ui Martin of Dallas and U-I was in town
Thursday (19) . . . "How to Marry a Millionaire"
was screened at the Criterion for
the wives of lawyers in town for the Oklahoma
Bar Ass'n meeting. Mrs. Johnston Mur-
Iray, wife of the governor, was hostess at a
ffee and screening. Also watching the pic-
[ture were some Filmrow folk. About 50 peowere
in the audience.
"The Robe" set several house records when
the Cooper Foundation-owned Criion.
It set a record on length of run
days: a record on gros.s—about $52,000,
record, according to Eddie Thorne, CF
'city manager, on number of paid admissions.
He was not able to release the figures since
the information on paid admissions, etc., had
already gone to Lincoln, Neb. The Criterion
charged 50 cents for children and 75 cents
for teenagers at all times; 90 cents for adults
at the matinee performances; $1.25 for adults
for lower floor and balcony after 6 p.m., and
S1.50 for adults in loge seats after 6 p.m.
Another new TV station opened Sunday
i221 here. The initial program for KLPR-TV
took to the air on a regular program basis.
The Cooper Foundation-owned H a r b e r
showed its Thanksgiving holiday patrons
"Kiss Me Kate." The MGM film opened
Wednesday (25) . . . Opening Thanksgiving
,day at the Criterion was "How to Marry a
jMillionaire." The Criterion also is a CF
Ihouse . . . Another Thanksgiving day treat
jhere was offered by Tent 22 with the show,
|"Hippodrome of 1954." The Variety club
charities fund sponsored a five-day stand at
the auditorium. The show opened November
25 for nightly performances and two mati-
The Warner's Thanksgiving offering was
"Hondo," which opened Thursday (26). Opening
the same day at the Midwest was "All the
Brothers Were Valiant." Starting the previous
day at the Center was "Marry Me Again";
at the State, "Conquest of Cochise"; at the
Plaza, CF-owned local showcase for foreign
product, "The Little World of Don Camillo."
The Columbia gang- returned from Chicago
land a week-long trip away from home. They
[attended a national company sales meeting.
iReturning Friday (20) were C. A. Dewey
'Gibbs, branch manager: Jim Hudgens, office
manager: J. A. Smith and Dudley Tucker,
salesmen ... Sid Gibbs, another Columbia
salesman, has been moved home from the
hospital and is improving, but is expected to
be confined for many more weeks . . . Mrs.
Bob Browning is home from the hospital.
Browning is with Video.
Warner Bros, sales force now includes
Charles "Funny" Hudgens, Eddie Greggs and
jJack Craig, the latter having returned to his
ifirst love, the distribution selling end, from
lexhibition which he tried less than a year,
rhe office manager at the Warner exchange
is Ed Ray and booker is Harry Moss. Craig
replaced Logan Lewis who left recently for
New Orleans and a new Job. Don TuUlus Is
branch manager.
Mrs. Don D. Cole of El Reno has purchased
the Bi.son at Buffalo from Walter Shuttee,
El Reno banker and exhibitor. It's her first
venture, but a theatre business connection
has been in the family a long time. Her late
brother, Dean W. Dairs, owned and operated
several theatres in Missouri and Illinois.
Shuttee is a relative and her husband .sells
for Allied Artists in Oklahoma City. The
Bison has about 275 seats.
'Stories' Scores 110
In Low Dallas Week
DALLAS—In a week of under average
scores "Three Forbidden Stories" topped the
group at 110. Others fell below 100.
(Averoge Is 100)
Coronet—-Three Forbidden Stories (Ellis) 110
Majestic—Little Boy Lost (20th-Fox) 90
Melba—Inferno (20th-Fox) 90
Palace—The Torch Song (MGM) 75
Tower—The Desert Song (WB) 80
Albany, Tex., Airer Opens
ALBANY, TEX.—The new Albany Drive-In
on the Baird highway has been opened by
Manager Gene Nelson. Shows are to run
four days a week.
the second UHV station to go on the air here.
The other one—KTVQ—was launched re-
R. Lewis Barton, operator of theatres in the
Oklahoma City area, including Capitol Hill
section, Del City and Midwest City, is one of
the stockholders in this UHV station. Studios
for the channel 19 outlet are at 128 West
mmerce, Capitol Hill section. This makes Installs Panoramic Screen
SENTINEL, OKLA.—A panoramic screen,
28x14 feet, has been installed at the Rex Theatre,
according to J. C. cently.
Lumpkin.
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aUa
HOT SMAK CHIU..N.A.CUP
A big SVi oz. serving in a cracker cup.
STERLING SALES & SERVICE ^"^^^lVT'^^^s
November 1953
JOXOFHCE : :

. . Lew
. . Sammy
. .
. . The
. . "Kiss
i
DALLAS
T A. Prichard, southwest division manager,
' Allied Artists, returned from Memphis
where he attended the funeral of his father
Marshall B. Prichard. Prichard also was the
father of Bailey Prichard, Allied Artists manager
in Memphis . . . Thanksgiving day was
made brighter in Dallas by the appearance of
the Corbett Twins. Traveling with the twins
was Rufus Blair, with Paramount west coast
studios, known by many as the elder statesman
of the press agents.
Ruth Payne, inspector at Warner Bros., has
returned to work after recovering from a bad
fall . . . Euna Horsley of Warner Bros, has
been transferred from the inspection department
to the cashier department . . . Football
enthusiasts, Mr. and Mrs. Forrest White of
IND-EX and their small daughter Linda Kay
attended the SMU-Notre Dame game, and
over Thanksgiving weekend the Texas- A&M
game.
Hank Robb of United Artists is off on a
business trip to Oklahoma . Bray of
Harlingen, Brarm Gamer of Breckenridge
and Leonard Scales of DeLeon were visitors at
Texas Theatre Service . . . Darrell D. LaBorde
has joined the staff at Manley Popcorn Co.
as salesman. He will travel in Oklahoma.
George Houston, son of Neal Houston sr.,
salesman at Manley, was discharged from the
army . . . True to predictions, "How to Marry
a Millionaire," following "The Robe" at the
Palace, is breaking another alltime record.
The Plaza in Garland, owned by Joe Love,
was doing good matinee business when F. E,
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" I...
^
ings. Highest reputation for know-how r
and fair dealing. 30 years experience in.
eluding exhibition. Ask Better Business Bureau.
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas, Texas
Telephones EM 023S - EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
THE NEW DA-LITE
Maples, assistant manager, showed this writer
through the house, pointing to the new large
panoramic Walker screen. E. J. Sedlack is
the manager of the Plaza in Garland . . . Don
Skelton, owner of the Wylie (Tex.) Theatre,
Wylie, reports farmers in his area were enjoying
the largest cotton crop in many a
year. He said ready cash was not too abundant,
however, because most of the property
owners had gone into considerable debt during
the last several years of crop failures.
O. B. Hancock, Palace Theatre, Piano, hopes
that business would improve within the near
future . . . Mr. and Mrs. J. B. Roberts, Richardson
(Tex.) Theatre, were looking forward to
working on the cerebral palsy TV radiothon
at the Baker hotel. "It is fortunate that I
like children," said Mrs. Roberts, "as our
customers make jokes about this being a good
place for dependable baby sitting."
The Corbett twins and Bob Hope appeared
the night of November 17 on a NBC-TV show
in New York in connection with "Here Come
the Girls." The twins were to be in Dallas
in behalf of this picture November 26 for
press and television interviews . . . Dean
Martin and Jerry Lewis will make a series of
one-nighters in Texas towns, including Dallas,
after January 15 . . . The father of Walter
Armbruster, sales manager for Universal here,
is seriously ill in Baylor hospital.
E. K. Dalton, formerly with RKO for H
years, has returned as office manager .
J. B. Underwood, division manager; Hal
Smithson, office manager, and salesmen Earl
Weaver, Mon Whitcher, Hershel Ferguson,
Joe Lyne, Joe Beckham and Houston Dean of
Columbia attended a sales meeting in Chicago
. Kaye and his show were at
the State Fair auditorium Tuesday (24).
Variety Tent 17 of Dallas was well represented
at the Variety Clubs International
midwinter meeting in Washington last weekend.
Jack Bryant, executive director of Tent
17, and his wife left early to visit in New York
City before the meeting. The following left
by train Wednesday (18) : Al Reynolds, C. A.
Dolsen, Charles E. Darden, Kendall Way, John
Rowley and Frank Bradley.
"WONDER-LITE"
ALL-PURPOSE SCREEN
1. For 3-D. For 2-D, For WIDE SCREEN.
2. Has Proven Its Superiority in Theatres.
3. Quick Deliveries.
HERBER BROTHERS
"Fair Treatment and Adequate Service for 25 Years"
408 S. HARWOOD DALLAS 1, TEXAS
SAN ANIONIC
Duster Reese returned to Houston followin
a brief sojourn in the Alamo city . .
Pedro Gonzales, who played a part in "Wing'
of the Hawk," breezed into San Antonio t,
purchase a recording of his "Pedro, the He
Tamale Man," at a local music shop.
"Thy Neighbor's Wife" bowed into th;
Josephine for a neighborhood showing, fo!
lowed by "The Cruel Sea" . . . The Olmos pre
miered "Down Among the Sheltering Palms
while the Empire brought in a dual unreelin
of "Mission Over Korea" and "On Our Men
Way" . Broadway in Alamo Heighti
played "The Invisible Ray" and "The Invisibll
Woman" for a Friday the 13th midnigl-'
show . Me Kate" went into the Ma'
jestic in 3-D last week.
Doris Knight is back in town and was see
around the Arcade here last week. Her hus'
band Joe fell dead on a midway recentl:
Pete Ramirez, theatrical scenic artist, now :
plying his talents around Dallas . . . Visitoi'
in town included David J. Young and his so,
David jr., Mexico and Iris, Brownsville.
A Visit at Dallas
By LESTER KETNER
;
(San Antonio Correspondent)
Flew into Dallas via Braniff Airways Mon'
day (one hour and 45 minutes airtime frorl
San Antonio) and enjoyed every mile of th'
trip. Along Filmrow, I met Frank Bradle;;
BOXOPFICE Dallas correspondent, who ha;
just returned from the Washington Varieti
meeting with Al Reynolds, EzeU & Associate;
Charles Darden, Associated Popcorn; Joh'
Rowley, Rowley Theatres; Kendall Way an!
"Pappy" Dolsen and others.
Alfred Sack of the Coronet Theatre an;
Sack Amusement Enterprises introduced Kj
to his office manager, Lester Miller, witi
whom I had breakfast in the Filmrow cafi
In walked H. A. "Windy" Daniels of th!
Palace and Texas at Seguin. Other visitoi
to Big-D were Al Lever. Interstate city man'
ager, Houston, who was glimpsed in the Bake'
hotel lobby. Across the street at the Adolphu
I saw Milton Lindner, NSS.
Had a nice phone chat with Henna
"Hymie" Waldman, formerly at the Gunte,
hotel in San Antonio, who is drawing larg;
crowds nightly with his orchestra in Dalla::
The Melba Theatre on Elm street did we'
with its sneak preview Friday (20) nigh!
Interstate press agent Bob Kelley was servin
on a jury.
We caught the special tradeshowing oi
"Hondo" and the midweek showing drei,
many from far and near. William Free, indei
pendent film producer, was in from the coas
en route to Palestine, where he will produc
a Biblical epic.
The Palace had a standout crowd for "Ho\
to Marry a Millionaire." Manager Jimm
Allard was host to us at the showing. Visite<
V. W. Crisp at his convalescent home and h
looked fine. He has gained weight and is il'
the best of spirits.
!
Also on the sick list in Dallas was Loui|
Charninsky, manager of the Mayor Theatre
On our Cowtown trip Wednesday, we gatherei
these notes from Interstate publicity purveyo
Dan Gould: Charles Carden, Palace manage)
is back from a two-week vacation in Tennes
see. Eldson Brooks, drama critic and filr
editor, Star Telegram, and Mary Lee O'Brie:
were married recently. J. D. Wells,
manager, is the owner of a new Chevrolet
BOXOFFICE :: November 28, 195'

I be
North Central Houses
Make Improvements
It Exhibitors in four north central states are
aking improvements in their theatres, incative,
supply men believe, of better busijss
throughout the area. New installations
ive been made in the following houses:
Stuart, Neb.—The Stuart, owned by Mr.
and Mi's. Dawaine Lockman, has been reopened
after a $10,000 remodeling. A 3-D
Ian, the first shown in this area, was
atured on opening night.
Red Cloud, Neb.—Mrs. B. P. Pippitt of
le sterling Theatre, has purchased a new
agni-Glow Astrolite wide screen and new
ejection equipment. Remodeling work
scessary to install the equipment is expected
completed in November.
Schuyler, Neb.—R. E. Gannon, manager,
ty Theatre, has installed a panoramic screen.
North Platte, Neb.—The Paramount, according
to Alan J. Bamossy, city manager of
Fox Theatres, is to be equipped with Cinema-
Scope at an estimated total cost of $12,000
for conversion. "The Robe" is scheduled for
showing on December 1.
Woodlake, Minn.—3-D equipment at the
Lake, operated by A. L. Davis.
Austin, Minn.—Cinemascope screen at the
Sterling. Manager M. J. Justad says that
"The Robe" has been booked for the Sterling
for December 2.
Plainview, Minn.—A wide screen at the
Gem Theatre by Bill Carter, owner. First
showing on the new screen was of "Dangerous
When Wet."
Devil's Lake, N.D.—Gordon Jacobson of the
Lake has arranged for installation of Cinema-
Scope by January 1. "The Robe" is booked
for first showing with the new equipment.
Alliance,
Neb.—Lloyd Gladson, manager of
the Alliance Theatre, reports that the theatre
is to be remodeled for Cinemascope and
new equipment is being rushed for the earliest
possible showing.
Blue Hills, Neb.—Mrs. B. P. Pippitt, owner
of the Sterling Theatre, has purchased a
Magni-GIow Astrolite screen and new projection
equipment. Other remodeling is also
Grant, Neb.—The marquee of the Grant
heatre has been thoroughly checked and
Iredecorated.
McCook, Neb.—Ray Cook, manager at the
Fox Theatre, is installing Cinemascope and
new sound equipment and making other
improvements.
A $15,000 program is under way at the
Uptown in Muscatine. Ludy Boston, owner,
said this will include equipment for showing
Cinemascope pictures.
The Clarion Theatre at Clarion is installing
a new curved screen and as its first presentation
with the new equipment will show the
picture, "Shane." Work is being supervised
by Herbert Loeffler of Central States Theatre
Corp.. Des Moines.
In Ames, Joe Gerbrach, operator of the New
Ames. Collegian and Varsity, said panoramic
curved screens have been installed at all three
theatres there. Changes also were made in
the theatre projection equipment.
Other Iowa theatres to present new screens
to their customers in the near future are the
Lake at Clear Lake, and the Grand at Oelwein,
the Breda at Breda and the Odeon at Mar-
.shalltown.
'Movies Better Here/ Says Exhibitor
After Six-Month Tour of Europe
WaUy Johnson of Friend, Neb., his wife and sister-in-law, Mrs. Rosalie Victor,
are shown on the set of a picture called "The Intruder" at the Shepperton studios,
London. Left to right: Mrs. Johnson, Jack Hawkins, star of "The Intruder," Mrs.
Victor and Johnson.
FRIEND, NEB.—C. W. "Wally" Johnson,
Friend exhibitor, his wife and sister-in-law,
Mi's. Rosalie Victor, have returned from a
European tour convinced that "movies are
better at home."
Johnson said they enjoyed the motion pictures
abroad but that the pictures "aren't so
good compared with those in this country,
particularly as far as mechanical presentation
is concerned." He said they enjoyed the
"smoking okay" custom and the fact balcony
seats, not first floor, were at a premium.
The Johnsons bought a small car when
they arrived in England last AprU. They
drove it 8,500 miles and traveled an additional
3,000 miles by rail. They visited 14
countries, including France, Belgium, Denmark,
Norway, Sweden, Germany, Switzerland
and Italy. The only place they did not
drive was through the Alps in Italy.
Johnson said the car market was about
Showing Bond Film Brings
Award to Omaha Manager
OMAHA—Doing a favor for the U.S. Ti-easury
department's savings bond division netted
Don Shane, manager of the Orpheum, a citation.
The award was for promoting the sale of
bonds by showing a short titled, "Cash
Stashers," which encourages thi'ift-conscious
citizens to invest their money in bonds rather
than stash it away. The presentation was
made by K. G. Harvey, chairman of the
Douglas county bond sales.
J. W. Nordquist Named
NEW HOLSTEIN, WIS.—J. W. Nordquist
has been named manager of the Towne Theatre
here and of the Kiel Theatre at Kiel,
both owned by Chapman Theatres. Nordquist
has been in show business for 20 years,
having managed the Burg in ShuUsburg for
the last three years. He replaces Mrs. Blanche
Pries as manager here.
like it was here in 1946-47—he sold his auto
back for more than he paid, with his license
cost and incidentals exclusive of operating
costs running him about $125.
The Johnsons arrived in time for the
coronation, had excellent seats and said it
was a tremendous experience. They were
thrilled by the new buildings in Italy and
in the American zone in Germany, and were
captivated by the food in Denmark (Johnson
is a Swede.) They were particularly impressed
with apartment buildings in the American
zone.
They spent a lot of time in the smaller
towns off the beaten path, and had to talk
with hand motions much of the time to make
themselves understood.
They visited English studios, met British
actors and producers and saw Omaha Beach,
the Normandy landing place. They were gone
six and a half months.
Minneapolis Operators
Subject of News Story
MINNEAPOLIS—otto and Mary Kobs, who
built the Oxboro Theatre in suburban Richfield
in 1950. were the subject of a recent
feature article in the Richfield Messenger.
Otto operates the projection machine and
Mary sells tickets and does all the buying.
The Kobs built comfort rather than fancy
frills into the Oxboro. When they planned
the theatre, they concentrated on such things
as good seats, air conditioning and the best
in projection and screen equipment rather
than on fancy front and extra trappings.
While they were waiting for materials for
their theatre to become available, the Kobs
bought the Prior Lake Theatre, which they
operated for two and a half years.
Win Papio Theatre Contest
PAPILLION, NEB.—Gene Huebner and
Frederick Krause, two PapUhon boys, were
winners in
the Papio Theatre's cash guessing
contest held by the theatre operator, E. C.
BOXOFFICE November 28, 1953 NC
87
Haser.

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MILWAUKEE
The recent uprising of groups of teenagers,
brings out an editorial in the Tlmeo here.
It preaches the return of the idea "spare the
rod and spoil the child." If parents haven't
the will to punish their offspring, give someone
else the right, is the theme of the article.
"Outlaw from our screens (movie or television)
and book-shelves, all drivel!," it adds.
Concluding with the thought that a right
smart flat of a policeman's hand across a
foul mouth, will often prevent future disturbances
in all public buildings, and act
as a check from becoming a prison inmate.
Screen stars Joe E. Brown, Pat O'Brien and
Spencer Tracy are among those who will be
present at a dinner November 23 to honor
their old friend, Tom Larkin, 81, former
athletic directer of the Milwaukee Athletic
club. Larkin has conditioned many wellknown
celebrities in his 30 years as a physical
instructor.
Babb of Altec Is Active
Again in Minneapolis
NEW YORK—Harold Babb, Altec field engineer,
has returned to active duty in the
Minneapolis area, F. C. Dickely, central division
manager, reported during the week.
He had been ill. Babb is known to hundreds
of exhibitors and projectionists through
a 25-year association with Erpi and Altec.
'Nebraskan' in Omaha
Gets 130 Per Cent
OMAHA—"The Robe" posted
another reci
ord when it was held for a fourth week a'
the Omaha. It broke the alltime gross rec
ord the first week. District Manager Williar
Miskell reported the third week gross at 21
per cent, also a high mark for the third wee;
of any film at the Orpheum. It was a gooi
week for the industry right down the line o;l
first run avenue, with all beating regulatio!
figures. The State had good success with th
world premiere of "The Nebraskan."
Omaha—Take the High Ground! (MGM) 12
Orpheum—The Robe (20th-Fox) 21
RKO Brandeis—A Lion Is in the Streets (WB)..11
State—The Nebraskan (Col) 13
Town—Desert Passage (RKO); Human Beast (UD),
reissue; Kiss of Fire (UD), reissue 10
WE ARE
Richard Marvel Obtains
St. Paul, Neb., Theatre
ST. PAUL. NEB.—Mons Thompson has sol
his Riviera Theatre to Richard Marvel c,
Arcadia. Marvel previously had sold hi'
Ai-cadia Theatre to Mike Williams, effectivl
November 15, and his theatre at Mason Citjj
Neb., to Bert Philpot.
Thompson had operated the St, Paul Thea!
tre since early in the 1930s. Before that h'
was a 20th-Fox salesman.
I
PRIMGHAR, IOWA—The local theatre waj
purchased at a sheriff's sale by A. F. Palmj
quist, who also operates the theatre at Everl;
Palmquist will reopen the theatre here No
vember 26 on a three-change policy. Harol!
Klingman is the former owner.
DELIVERY
We aim to make delivery
on lenses and screens from
three to four weeks after
receipts of order. We try to
get you the hard-to-get items
so that you don't have to
make them locally. Our engineering
service, plus the engineering
service of our many
large factories, places us in a
much better position to give
you the best of new equipment
under these trying
times. Ask to hove our representotives
coll on you for
further information.
For use on both drive-in and
indoor theatre screens. For
both 2-D and 3-D pictures.
"UNI-MAX" Metallic
Screen Painf
TO SELL YOU
Complete 3-D Equipment
Stereophonic Sound
25" and 26" Magazines
Wide Angle Lenses
For Century-Motio-Simplex
CinemaScope Lenses
F-2 Speed Aperture plates,
also new gates, if needed
CinemaScope Screens
Standard Metallic
''Silver Screens"
4 weeks delivery
Wide Angle Curved Screens
4 weeks delivery
DES MOINES THEATRE SUPPLY CO.
1121-23 High Street Phone 3-6520 Des Moines, Iowa
Theatre Sponsors Contest
On Football Victories
CENTRAL CITY. NEB.—Tlie State and Su
theatres and the Republican-Nonpareil ar:
sponsoring a contest based on weekly footba;
victories. Mi-s. A. J. Hanway of Central Citi
was the first contestant to pick all ten wini
ners and be awarded a one-month theatr.
pass. Mrs. Earl Chesley was in second plaC'
with one error. Thirteen contestants had onl
two wrong predictions on their score sheet
Tlie weekly list of games to be played appeal
in the Republican and contestants clip an
mail entries to the newspaper office.
Finds Indian Relics
RANDOLPH, NEB.—Leonard Leis, Ron
Theatre owner, is getting to be known
'.
"Archeologist Leis." The exhibitor also dot
a lot of surveying work in addition to li
theatre activities. He has uncovered m;ii
Indian artifacts and intends to turn thei
over to the University of Nebraska museun
Closes Durand Theatre
DURAND, WIS.—C. C. Noecher, managi
of the Durand Theatre, will close the thef
tre December 7 for an indefinite time. H
hopes to reopen with one of the new pre,
jection techniques in 1954,
Remodeling at Cairo, Neb.
CAIRO, NEB,—Tom Ryan of the Call
Theatre says that new cushioned seals ha'
been put in and some wall remodeling con.
pleted.
BOXOFFICE November leei

1 version
I
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COMBAT 16mni INROADS—Allied of Wisconsin members met at the headquarters
in Milwaukee recently to discuss ways and means of combatting the inroads of small
16mm exhibitors in the smaller towns of the state. Left to right: Hugo Vogel, Plaza
Theatre; Sam Costas, Lake Park Drive-In; F. J. McWilliams, Portage; Harold Pearson,
Allied of Wisconsin secretary; Sig Goldberg, president; Glen Kalkoff, representing the
lATSE projectionists; Irene Preston, Allied office manager; Ben Marcus, Marcus
Theatres, and Harry Rosenban, Standard Theatres.
'Kiss Me Kate' Will Play
In 3-D in Twin Cities
MINNEAPOLIS—The 3-D version of "Kiss
Me Kate" will play in Minneapolis and St.
Paul and elsewhere over the Minnesota
Amusement Co. circuit. This decision was
reached following reports here that the 3-D
of the big MOM musical has been
i doing from 40 to 60 per cent more business
I in test engagements.
The picture is scheduled to open at the losal
I
State and St. Paul Riviera Thanksgiving day.
They're the only two MAC downtown houses
in the Twin cities equipped for 3-D. In both
cities the picture will have for opposition
20th-Fox's second Cinemascope release, "How
to Marry a Millionaire."
Sheldon Grengs' Motion
In Film Suit Rejected
MINNEAPOLIS—U.S.
Judge Patrick Jones
rejected a motion by Sheldon Grengs to eliminate
all fraud charges from suits brought
by six major distributors alleging false percentage
returns on pictures played at three
of the Grengs' theatres. Plaintiffs are MGM,
20th-Fox, Warner Bros., Universal, RKO and
Columbia.
The judge also denied the motion of S. P.
Halpern, defense counsel, to drop from the
complaints all references to Grengs' operations
as an individual at the Hollywood Theatre,
Eau Claire, Wis., and the drive-ins at
Eau Claire and Superior. Answers to the complaints
as originally drawn must now be filed
by the defense.
Buys Wall Lake House
WALL LAKE, IOWA—Henry Obermeyer
has purchased the Rio Theatre here from L. G.
Ballard. He will not take posse.ssion, however,
until February 1. Ballard took over operation
of the Rio in 1938 shortly after it was built.
He operated the theatre until 1947 when he
sold it, only to buy it back 13 months later.
I
i. Arthur Rank
presents
JOHN MILLS
JOHN lYIcGALLUM
j
{ELIZABETH SELLARSj
EVA BERGH M
mwm
I
mmm^
ON 'DARK' SET—A. G. Miller, owner of
the Miller Theatre in Atkinson, Neb., and
one of America's pioneer exhibitors, recently
visited Hollywood. He is seen here
on the set of U-I's Technicolor "Johnny
Dark" with (left to right) Tony Curtis,
Piper Laurie, Director George Sherman
and Don Taylor. Miller has been a steady
customer of Universal since he opened his
first theatre in Atkinson in 1909.
Breaks Into Two Theatres
SCOTTSBLUFF, NEB.—A sweet-tooth burglar
broke into the Bluffs and Oto theatres
here the same morning. Apparently the thief
had hidden in the Bluffs until after closing
time. The downstairs candy room at the
Bluffs was broken open. Vem DeBolt, manager
of the Bluffs, said some candy was taken.
$3.50 from the ticket box and a ring of keys.
Wlien Joe Castinado. manager of the Oto.
was called to the Oto Theatre because the
police found the back door open, he discovered
that the candy vending machine had
been tampered with. A screwdriver from the
Bluffs had been carried to the Oto by the
burglar.
The title of Paramount's "Lost Treasure of
the Amazon," a Pine-Thomas production, has
been changed to "Jivaro."
•TAWTTHRIltER'i
SOUP M It
L INDEPENDENT— 1109 Currie
I A*e., Minneopolis
REALART— 1007 N. 7th St.,
Milwaukee
REALART— 1120 High St, Dc5
BOXOFFICE :
: November 28, 1953

MINNEAPOLIS
•The Volks' Terrace, one of the nation's newest
and most beautiful theatres, was given
over for one evening for a Bonds for Israel
concert by Metropolitan Opera star Gladys
Swarthout. Incidentally, the Ten-ace is holding
its first flower show, with thousands of
chrysanthemums and other varieties on display
as an added attraction for film patrons
. . . M. A. Levy, 20th-Fox division manager,
went to Rochester, Minn., with Mi's. Levy who
will go through the Mayo clinic for a checkup
. . . After a visit here, Herman Goldberg,
Warner Bros, home office real estate department
representative, departed for Winnipeg,
Man. He also will visit Omaha before returning
east . . . RKO salesmen are taking
a forthnight Thanksgiving vacation.
The second run for "Martin Luther" is now
playing, but the $1.20 advanced admission
scale is the same as that which prevailed
during the picture's sensation four-week
initial engagement at the Lyceum, legitimate
roadshow house, early in the year.
Matinee of 3-D 'Charge'
Draws 1,000 Detroit Kids
DETROIT—Over 1,000 youngsters turned
up last weekend at the Saturday matinee at
the Norwest Theatre to see "The Charge at
Feather River" in 3-D. Some sound exploitation
via heralds and other media by Miss
Dale Young, manager, helped to bring them
there in the first place, but their enthusiastic
reaction to the picture proved indubitably the
strongly favorable reaction of the younger
generation to 3-D.
A spokesman for United Theatres, operating
the Norwest, mentioning that "the youngsters
are the patrons of the future," asserted
the Norwest matinee supports the view that
the public taste may well be slowly swinging
toward 3-D. "At any rate, it is far too early
to write off 3-D yet. Maybe with the improvement
in quality of pictures, 3-D will win
out," he said.
The subject, sparked by the Norwest experience,
was thoroughly aired during the
closed sessions of the conference of UDT
and Northio circuit executives held here
last week. Individual theatre managers
tended to have strong points
of view on the
.subject, and an informal poll showed that
they were about equally—but vigorouslydivided
in favor between 3-D and 2-D.
FILMACK
SPECIAL
TRAILERS
PROGRAMS
Hikes Admission Price
DYSART, IOWA—Bob Savereide,
operator
of the theatre here, has increased admission
prices, blaming the federal excise tax. New
prices are adults, 60 cents; students from 12
years of age through high school age, 50 cents;
children under 12, 20 cents. Savereide also is
.showing Saturday matinees at 2:30 p.m. until
further notice.

'
;
make
I
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I
ive-lii
ring
irchE
Lamax at Wilmington
[closed by High Tax
WILMINGTON, OHIO—The Lamax Theatre,
a landmark on East Main street since
1912, has been closed and will be razed to
way for a parking lot. Brent R. McCoy,
part-owner and operator of the house, said
the action was taken with regret, but was
forced by high government taxes on all levels.
'Millionaire' Premiered
To Detroit Film Folk
DETROIT—Cinemascope reached maturity
as an entertainment medium here with the
jinvitational premiere of "How to Marry a
iMillionaire" November 19 at the United
.•U'tists Theatre. The maturity was recogr.ized
in lobby comments by members of the
audience who packed the 2,024-seat house.
Present for the occasion were leaders of the
industry in the development of the new
medium, including Spyros S. Skouras, presijdent
of Skouras Theatres Corp., and Plato
Skouras, executive of the same company,
both sons of Spyros P. Skouras; Salah M.
jHassanein, executive of the United Artists
pieatre circuit, and Mr. Sweeney, a son-inlaw
of George Skouras.
Representing the producers, 20th-Fox, were
Joseph J. Lee, manager, and his associate
Jay Frankel. Public relations were handled
.or the company by Sol Gordon, with Anne
iPearon handling this chore for the theatre.
William — Wetsman, Wisper & Wetsman Theatres
"Very good entertainment. Cinema-
Scope did a lot to improve it. Without that,
his would have been just another picture."
Floyd Chrysler, Chrysler Associated Theares—"It's
a terrific picture."
David T. Niederlander, Shubert-Lafayette
Theatre-"I think this is a great, great picwe."
Daniel J. Lewis, Cooperative Theatres of
vlichigan—"Very, very entertaining. Cinemascope
is terrific."
Hy Bloom, supervisor, Sloan theatre interests—"The
first installation on a smaller
licreen makes for a better picture."
Roger Robinson, Robinson circuit—"The
nore excitement and competition the industry
;ets, the better for it."
Arthur Weisberg, owner of A & W Theares—"Cinemascope
has good possibilities."
Lou Mitchell, supervisor
ircuit— "Very good
of
picture
the Kilbride
and pro-
story,
luction."
Midway in Dearborn Will
Change Over to Stores
By H. F. REVES
DETROIT—The unprecedented situation of
a world-famous city of 100,000 population
without a downtown theatre will be exhibited
by Dearborn, home of the Ford Motor Co.,
The shuttering of the 550-seat, air conditioned
house leaves this city with only two
theatres—the Chakeres circuit's 1,000-seat after Sunday night (29), when the 740-seat
Murphy and a 500-car drive-in. In a statement
Midway Theatre is slated to close its doors
to the press, McCoy said:
for good.
While it is with the deepest regret that
we close the theatre because of prohibitive
taxes, we are not letting our patron.^ down.
However, the Midway has not been losing
money; the property has been leased for 25
years for conversion to stores and offices at
Now all the good pictures will show at the a figure assuring larger profits than exhibition
Murphy Theatre, including those we would
in the small house could guarantee.
have had as well as those of the Murphy. Victor Retty and Mrs. Katherine Yohann,
"I'm a movie man, and I want everyone to owners, explained the following economic
go to the Murphy after our closing. Wilmington
account for their decision:
facts
fortunate to have the Murphy, an outstanding
is
theatre for any small town."
The Lamax was built by McCoy's father
David F., the latter's brother James S. and
MODERNIZING NOT JUSTIFIED
Continuation of the house would require
money the expenditure of for equipment, in
Robert J. Lacy. From 1912 to 1939 the theatre the form of Cinemascope or other new
was operated by David McCoy and his son
Brent. In 1939 it was leased to Stan-Rad, Inc..
modern equipment.
Theatre operation offered prospects of a
which closed the house in 1952. McCoy less favorable rate of return on the building
promptly reopened the theatre.
than other commercial activity. It will
accordingly be remodeled into three stores
and offices, with a complete second floor
to be installed.
A great shopping center development, including
a department store, 18 individual
stores, and an 852-car parking lot is under
construction right across the street, the
second largest shopping area development
in Michigan. This creates a terrific pressure
for commercial space.
The Midway is a de luxe neighborhood
theatre offering the only theatrical entertainment
in downtown Dearborn since its opening
in 1934. For a long time it drew shift workers
from the Ford and other plants, carrying
extra shifts and shows almost unheard of in
a suburban theatre. Prior to his death, it
was attended with some regularity by the
late Henry Ford, who found that he could
attend the show during odd hours and avoid
undue publicity.
OPENED BY JOSEPH STOIA
For these and similar reasons, the Midway
has had a rather unique quality standing in
a residential-industrial community. The house
was opened by Joseph Stoia and Joseph
Miskinis, then in a partnership, and subse-
Four Cleveland Area
Theatres Reopened
Cleveland—Three area theatres which
have been closed for various periods during
the past year, reopened for the holiday
season. Joe Robins reopened the
McKinley Theatre, at Niles; Charles
Thomas has talsen over and has opened
the Lincoln Theatre at Youngstown; and
the Majestic in Lima, dark since last
December, turned on the lights again
and is being operated by Helene Adams.
The Lower Mail Theatre, Cleveland's
only downtown art house wliich has been
closed the last three montlis, was reopened
this week with "The Beggar's
Opera."
quently figured In one of the Industry's
epochal prewar lawsuiUs, that took a month
of chancery hearings in federal court.
With the huge new shopping center being
built across the street, Dearborn's need for
downtown entertainment will be multiplied.
Nearest is the Carmen Theatre, threequarters
of a mile up the street. Reports
indicate that both houses have enjoyed good
business together. The city hall and the
center of town activity are half a block away.
The theatre had only one real flaw—It was
a httle too small for the potential volume of
business which this shopping center and
community center should give it, even In poor
times. Thousands of new home units have
been built, thousands more are planned,
chiefly on the nearly 3,000 acres of Henry
Ford property lying in the middle of Dearborn,
a mile or so west of the midtown.
Despite the phenomenal development of
35 years that has made its name a byword
round the world. Dearborn has not developed
the character of an integrated community
with a real demand for the various aspects of
cultural activity—reflected in the relatively
unsatisfactory patronage given its lone central
theatre, the Midway, which determined its
owners to seek better returns from commercial
operation. The writer personally regrets
having to draw such a conclusion, because
his ancestors have been associated with
the history of Dearborn and its development
for 126 years, but this is really the case of
a city faihng the theatre, faiUng to keep pace
and encourage the investment during good
times—such as the pre-war building boom, or
the happy postwar years, in theatre expansion
adequate to its real needs. The loss will
be felt in a shopping center devoid of its
heart,
in the community theatre.
Governor Promises
Bingo Crackdown
COLUMBUS—Bingo games in Ohio "carmot
continue to be tolerated," said Gov. Frank
J. Lausche in a press conference held in his
room at Mount Carmel hospital here. The
governor has been suffering from a back
strain.
Lausche said most bingo games are operated
by "mercenary individuals." Lausche indicated
he will give local officials first chance
to clean up their areas, but he left the obvious
inference that the authority of the state will
be brought into play if this isn't done. The
governor said that bingo game operators operate
"on the pretense of aiding charitable organizations."
Lausche specifically cited the so-called
"padlock law." This statute empowers county
prosecutors arbitrarily to close gambling
joints. He also referred to the recent Ohio
supreme court ruling involving a Columbus
bingo case. The high court held that the
legislature is without authority to legalize any
kind of lottery. It said a constitutional provision
prohibiting lotteries is self-executing.
Lausche's ire over commercial bingo has
been mounting for some time, he indicated.
;OXOFFICE November 28, 1953 ME
91

. . . RKO
. . Mrs.
. . Paul
I
CINEMASCOPE
I
1
{
'.,f
t
till
tiTilitsaki:
qi
J. Arthur Rank
presents
JOHN MILLS
JOHN McCALLUM
ELIZABETH CELLARSj
EVA BERGH
M
IsIM ^
I 11 «U
•tAUTTHmaeii'
92
SOMPHlt'
ALLIED—2310 Cass Ave.,
Detroit
IMPERIAL—2108 Payne Ave.,
Cleveland
SCREEN CLASSICS— 1632 Central
Parkway, Cincinnati
(also serving Southern Ohio
and West Virginia)
CINCINNATI
Ocreen Actors Guild has opened an office
at 505 Walnut St. with Ben Gettler as
legal counsel and executive secretary. This
is the sixth city the guild has picked in which
to establish an office, Gettler said. The other
centers are Hollywood, New York, Chicago,
San Francisco and Detroit. The opening here
was made necessary by the great increase in
film production in this area, according to
Gettler. Simultaneous with the announcement
of the Cincinnati office, the guild stated similar
offices are being opened in Cleveland,
Pittsburgh and Boston.
Emil George of Wapakoneta recently sponsored
a community concert in his Wapa Theatre
. . . George Pekras, exhibitor at the
Ritz and Rivoli theatres, Columbus, was confined
to the hospital with arthritis.
The Waverly Drive-In, Waverly, owned by
H&S Theatres of Columbus, has been taken
over by theatre interests in Toledo . . . Seen
on the Row this week were Christian Pfister,
Troy; David Carruthers. Canal Winchester;
H. McHaffie, Marmet, W.Va.; William Settos,
Springfield; James Denton, Owingsville,
Ky.; Charles Scott, Vevay, Ind.; Woodrow
Thomas, Oak Hill, W.Va.: Harley Bennett,
Cii-cleville; James Howe, Carrollton, Ky.; Fred
Kiimm, Roy Wells and Lou Wetzel, Dayton;
Morris Samuelson, Pittsburgh; A. N. Miles,
Eminence, Ky.; Mr. and Mrs. John Patton,
Whitley City, Ky., and Mrs. Clyde McCoy,
Wilmington.
Mr. and Mrs. Mark Cummins, drive-in circuit
exhibitors, plan to leave in mid-December
for St. Petersburg, Fla., where one of their
theatres is located. They will spend most of
the winter there . . . Ben Camberg, brotherin-law
of Ben Cohen, associate in the Holiday
Amusement Co., died at his home in Cleveland
of a heart attack at the age of 48. Besides
his wife, Camberg left two children.
Ralph Buring, publicist for Paramount, is
back on the job after being confined to his
bed with a strep thi-oat . . . Harrietta Schulz,
MGM boxoffice clerk, has a new grandson,
born to her daughter and son-in-law. Dr.
and Mrs. M. Rudemiller. This is Mi's. Schulz'
seventh grandchild . Amanda Wright,
telephone operator, MGM, resigned. Her coworkers
gave her a baby shower. Mrs. Wright
is being replaced by a former MGM PBX
operator, Mi's. Ada Bowles.
Jane Everett, secretary to William Bein,
division manager. National Screen Service,
became ill at the office and was forced to
go home. She suffered from a virus infection,
but has recovered. Sarah Levy is
pinch-hitting for Miss Everett . "Bud"
Wessel of States Film Services was the winner
of the door prize, a 7-day trip
to Florida for
two, at the recent dinner dance held by the
Variety Club at Beverly Hills. Bud, Mrs.
Wessel and their three older daughters. Mary,
Gay and Peggy, flew to the sunny south on
Wednesday.
Harry Weiss, father of Sam Weiss, Columbus
salesman for 20th-Fox, died of a heart
attack at age of 67. Tire elder Weiss was a
resident of Cleveland, and besides his son
Sam, left two other sons Manny and Jerry
salesmen Lee Heidingsfeld, Dave
Litto, Bob Coleman and Heywood Mitchusson
were off the road Thanksgiving week and
spent their time bringing their records up to
date.
'Robe' Holds Strongs-
Fair Cleveland Week
,_,,,.
CLEVELAND—"The Robe" held almost aj W!:, flieir
W
strong in its sixth week at the Hippodrom| '
yoiiiij *
as in the previous week, and from presen '.iilioB"
middle of December. "Torch Song," whic, T-aille, N
"'
got off to only a fair start at the State, picke^ 0\i
up momentum in its second week on a move, .."•^^juW!
over to the Ohio. "All the Brothers Wer] .,.,5K!n«
Valiant" opened big at the State.
(Average Is 100)
Allen Thunder Over the Plains (WB)..
Hippodrome The Robe (20th-Fox), 6th wk 1^
Ohio Torch Song (MGM), 2nd
God's Country (U-l)
State the Brothers Were Voliont (MGM) 10
Flight to Tongier (Para)
Stillmon
Tower—Gun Belt (UA); The Steel Lady (UA) J5
"Brothers' Hits 120;
Detroit Totals Good
DETROIT—General business levels re.
mained firm, with the top films continuini
to draw steady and still surprisingly hig!;
totals.
Adams—All the Brothers Were Voliont (MGM).. 12'
I, Broadway Capitol The Jury (UA); Chomp for a
Day (Rep), 2nd wk 12
Fox—The Robe (20th-Fox), 7th wk 2£
Madison From Here to Eternity (Col), wk...2C
1 1th
Michigan Calamity Jane (WB); Affair in Monte
Corlo (AA) II
Palms The Big 11'
Heat (Col); Shoot First (UA)
United Artists Mogambo (MGM), ^th wk 8
'High Ground' Begins at 120;
Cincinnati Totals Fair
CINCINNATI—"The Robe," in its fointl
week at the Albee, still held the lead, and
was h^ld. "Take the High Ground!" at th
Palace made a good showing as did "The Hi
Heat" at Keiths, which remained there for
second week. The unseasonal warm weath(
did not help boxoffice attendance.
Albee The Robe (20th-Fox), 4th wk \t
Capitol 99 River Street (UA); G Belt (UA)....JO
Grand Combot Squad (Col); Chi
(Col). 9
Keiths The Big Heat (Col)
Palace Toke the High Ground! (MGM)
.'12
J^
|rc^tereoscop^oun^
j
I
3-D or WIDE SCREEN j
Whatever you need—We can supply it.
MID-WEST THEATRE SUPPLY
CO., INC
1638 Central Parkway Cincinnoti 10, Ohio
Cherry 7724
WIDE
3-D
SCREENS
LENSES
STEREOPHONIC SOUND
'
*i ' t\i^ ^""^" tOUIPMtNT CO.
V_iMifilS^^^ 106 Michigan St., N.W.
jj^l Grond Ropids 2, Mich. /
m.
t»l. jUjlalj

I
DETROIT-Ernest
. . Harry
CLEVELAND
T Stuart Cangney of the Jewel Theatre and
' wife will have a full house during December
when theii- daughter Jane Duncan and
three young sons will be house guests
e a new home is being prepared for them
Alden, N. Y., where they are moving
from Wellsville, N.Y. .
Buxbaum,
Paramount manager, has been named
COMPO distributor chairman for the Cleveland
exchange area. His first industry meeting
was held Monday (23) in the 20th-Fox
screen room to outline activity plans.
Eddie Bergman, U-I salesman and wife were
called to New York last week by the death of
Eddie's brother Al . . . Marcia Miller, daughter
of the Richard Millers and granddaughter of
M. B. Horwitz of the Washington circuit has
set December 20 as the date of her marriage
of Ernest Klein . . . Arthur Luthi of Luthi
Sign & Display Co. and wife are vacationing
on the west coast ... In Bergholz, Harry
Krim is reportedly again in charge of the
City Theatre which Charles Johnson has been
operating . . . Edward Weiss has resigned as
manager of the Lyceum Theatre, Cleveland,
to become manager of M. B. Horwitz' de luxe
State Theatre, Cuyahoga Falls. He succeeds
Nat Rosen who resigned to go into another
line of business in Orlando, Fla.
Ernest Austgen, long identified with the
now dismantled Ohio Theatre, Cuyahoga
Falls, has been named manager of the Palace
Theatre, Akron. He succeeds Stephen Lacause
Republic district Manager John Curtin
in town, his second stop here this month
. Louis Gross of the Central shipping
m has forsaken the sunshine of Cleveland
the sunshine of Florida.
"How to Marry a Millionaire," second Cinepe
picture released locally, which
.
la Millionaire' . . .
ned big at the Allen Theatre, was all
to all people. W. Ward Marsh, Plain
er critic said: "If there were any doubts
bout the merits of Cinemascope as a medium
f entertainment after 'The Robe' . . then
t does prove itself in 'How to Marry
Cinemascope is as at home
'in an apartment as it is among city blocks."
jOmar Ranney, Press critic, admitted that
"the Allen has something of a smash hit on
jits hands," but qualified his evaluation by
Isaying, "I should warn you, however, that
when figured on any other basis than that of
size, the movie is a very ordinary, lightweight
affair."
5-Year SIMPP Suit
To Court in Michigan
DETROIT—After five years of
preparation,
the $8,750,000 lawsuit filed by the Society ol
Independent Motion Picture Pi-oducers again.st
Cooperative Theatres of Michigan, United
Detroit Theatres and major distributors came
up on the pretrial docket in federal district
court before Judge Arthur A. Koscinski Tuesday
(24).
The case, growing out the involved film
booking and buying situation in Detroit, is
believed to be nearly ready for trial, and it
w'as expected that the court would either set
an actual trial date or order the remaining
final preliminary steps which may be found
necessary prior to trial.
Depositions have been taken at great length
from dozens of leading industry figures, and
vast quantities of documents have been
examined by counsel and staff in the preparation
of what is expected to be the most
involved film industry litigation ever tried
in Michigan.
BOWLING
DETROIT—It was still a two-way tie in
the Nightingale Club Bowling League. New
team standings:
Team Won Lost
Ernie Forbes Theatre Supply 17 11
National Theatre Supply 17 11
lATSE Local 199 14 14
Amusement Supply Co 13 15
Altec Sound Service Co 13 15
National Carbon Co 10 18
A good crop of high scores resulted: Ralph
Haskin, 197, 235 and 192 for a big 624: Matt
Haskin, 208 and 195 for a 577; Nick Forest,
207, 199 for 542; Carl Mingione. 191 for 555;
Roger Valiquette. 194 for 539; Roy Thompson.
205 for 537: Joe Foresta. 197 for 526; V.
Lazarus, 193 for 511; Floyd Akins, 191 for 507;
Roy Light, 192 for 507 ; Edgar Douville, 201 for
506; Robert Armstrong, 202 and Fred Sutterfield,
507.
^Simplex Stereophonic Sounds
5 wof used ot the opcninq of >
^ THE ROBE ^
j
Coloniol Thootrc, Ohio; Paramount #
Theotrc, Toledo, Ohi<
Canton, Ohio
he Palace Theatre, f.
Theatre
^
jr
\ NATIONAL THEATRE SUPPLY CO. i
Ave. Phone: PRospect 1-4413 2128 Poync >
S|
B Clevclond 14, Ohio
^
WE ARE
AUTHORIZED SALES REPRESENTATIVES
ALL CINEMASCOPE EQUIPMENT
Everything for the Theatre
OLIVER THEATRE SUPPLY CO.
M. H. FRITCHLE, Monogar
1701 East 23rd St. Phone: TO-1-49J4
Cleveland, Ohio
L O- L THEATRE CONCESSION
INCREASED PROFITS - DECREASED WORRIES
PERSONALIZED SUPERVISED SERVICE
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7, Mich.
Temple 13350
TItmiUePutMifl'Pfwq [w/Oiw«fuc*
We're not a "general store" operation.
There's only one item we handle and
that's theatre seats. All we know and
Alvin C. Anderson Dies
DETROIT—Alvin C. Anderson. 51, stagehand
for years at the Fisher Theatre, died
last week (17) at Deaconess hospital. He
was also active as a motion picture projectionist,
working at the Arcadia Theatre,
among others. He is survived by his wife
Theresa, a daughter Dorothy and a son
Kenneth.
•:x
do centers around rehabilitation . . .
parts replacement and replacement of
worn seats or backs.
Modestly, we're
sort of proud of each job we do and
we don't mind referring you to our
many pleased customers. Better still,
we'd love to do an actual job for you.
Why not let us quote you cost?
iLecture by Ernest Conlon
T. Ctonlon. executive
Pecretary of Allied Theatres of Michigan,
pelivered a lecture before the assembly of
jthe student and faculty of Bay City (Mich.)
fJunior College last week (20). Arrangements
for the appearance were made through Edward
C. Johnson, midstate circuit operator.
\.
^^ theatre seat seruiie lo.
I60 Hermitage Avenue
Nashville, Tenn.
BOXOFnCE November 28, 1953

. . In Our 79th Year . .
. . . Lester
. . Mr.
. . Gwenlyn
. . Hearing
. . William
i
i
i
•^ POPCORN DRIVE-IN SUPPLIES ^
CARRY CUP & TOTEN' TRAYS
HAMBURGER, SANDWICH
HOT DOG & POPCORN BAGS
TEN KINDS POPCORN CARTONS
STAR POPCORN MACHINES &
FOOD SERVING EQUIPMENT
RUSH HOUR POPCORN
Price list sent upon request
PRUNTY SEED 6- GRAIN CO.
620 North 2nd St., St. Louis 2, Mo.
. . Popcorn Processors . .
DETROIT DESK SPACE
FOR RENT
Excellent Downtown Location
Convenient to Fllmrow
Write or Phone Boxofflce, 1009 Fox Theatre BIdg.
Detroit 1, Mich. Phone WOodword 2-1100
SERV ICE-QU ALITY-PRICE
COLD CHIPS
Potato Chips Exclusively for the Theatre Trade.
VETERAN FOOD PRODUCTS, INC.
G439 Mt. Elliott Ave. Detroit U. Mich.
Phone WAInut 1-5516
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - Bags - Salt
DISTRIBUTORS OF CRETORS' POPCORN MACHINES
5633 Grand Rivor Ave. Phone TYIer 4-6912
Detroit 8, Mich. Nights- UN 3-1468
fi„«sw««2i«
J0S0 '^:%^.'-^
OUTSTANOINC CRAFTSA ENciNecniNO
COLUMBUS
Samuel T. Wilson of the Dispatch, Norman
Nadel of the Citizen and Clyde Moore of the
Ohio State Journal, theatre editors, were
judges in a contest select an understudy
to
for Mimi Kelly, star of the stage show, "Little
Jessie James," which opens December 7 at
the Hartman here . on the Sacred
Heart church bingo case in Pomeroy has been
postponed until December 10 at the request of
attorneys for the Rev. George Adams, pastor
of the Pomeroy church. Mayor Delmar Canaday
of Pomeroy personally led a raid on
the game.
the 4,000-capacity auditorium is expected to
be finished by spring.
DETROIT
n 1 Champagne of 20th-Fox headed for the
Grayling area in quest of deer . . . Vivian
Ripley, who has been with RKO for seven
years, was to be married Saturday (28) to
Glenn Everett and Mrs. Richard
.
Ashmun of the upstate Ashmun circuit have
returned by plane from Rochester, Minn.,
following a checkup for Mrs. Ashmun because
Albert Dezel,
of a throat condition . . . the commuting distributor, was back in
Chicago for a week . Clark, Republic
salesman, is back on the job following
a two-week illness caused by pneumonia
following flu.
Mrs. Otto N. Ebert, wife of the RKO manager,
is convalescing following an operation
at Brent General hospital. Ebert now is a
grandfather, fallowing the birth of a son,
named Otto IV, to his daughter-in-law, Mrs.
Robert Ebert . Jones, young
daughter of RKO salesman Frank Jones, has
recovered following an operation . . . Jack
Broder, president of Realart, and Mrs. Broder
returned to the west coast following a quick
trip here for the wedding of his nephew.
Brother Al Broder, New York manager, and
Si Lipson, Realart home office executive,
also came in from New York for the event.
receipts,
was held up by three men in fron'
of her home, but screamed and ran Intt;
the house, escaping without injury or loss!
The trio was captured and proved to bij
lyjayor Robert T. Oestreicher, brother of Fred local men with a carved wooden gun.
!
Oestreicher, publicity manager for Loew's
Exhibitors
Theatre here, conceded the mayoralty election
to his Democratic opponent, Maynard and "Bun" Baldwin jr. of Bridgeman wen'
C. E. Howard of White Pigeot'
in
Sensenbrenner, after a recount of 94 precincts
the northland in quest of deer . .
Nightingale
showed Sensenbrenner a winner by 253 votes
notes—Young Ralph Haskin wa.'
the star
Grand, concessions manager bowler, with his
for
dad Matt comins
in right
the Confection Cabinet Co., was a Columbus
behind . . . Edgar Douville and Rober
Armstrong broke in to
visitor, checking on candy stands operated by
the entire 200 clasi
for the first time this season . . .
his firm in a number of local theatres.
Bilj
Swistak got in the groove to come up witlj
three good ones . . . Albert Doyle is stil'
having trouble with that injured leg, henct'
is missing out on bowling . . . Floyd Akin:
says the deer hunting season means bowleri
missing on the lanes as well as in the woods
Saul J. Conn is catching up on his rest bjj
working the midnight shift at the Broadway
Capitol. It gives him his afternoons t

I
NORWICH,
—
—
—
—
—
. .
'Millionaire' Shows
Class in Boston Met
BOSTON—"How to Marry a Millionaire,"
the second 20th-Pox Cinemascope production
playing the Metropolitan Theatre, led the
new product, while "The Robe," also Cinema-
Scope, was well over average in its sixth week
at the Memorial.
(Average Is 100)
Astor Little Boy Lost (Para), 4th wk 90
Beacon Hill Fonfon the Tulip (UA), 6th wk 125
Boston Tumbleweed (U-l); Dork Ropture (U-l),
reissue 85
Exeter Street The Beggar's Opera (WB), 4th wk..l20
Memorial The Robe (20th-Fox), 6th wk 1 60
Metropolitan How to Marry a Millionaire
(20th-Fox) 200
Orpheum Mogambo (MGM), 4th wk 90
Paramount and Fenwoy Colamity Jone (WB). . . .125
State All the Brothers Were Valiant (MGM), 2nd
wk 90
•Robe' Scores 250 Per Cent
In Hartford Debut
HARTFORD—"The Robe" was the biggest
downtown first run news, with state and city
officials attending opening night ceremonies
at Loew's Poll.
Allyn—Sailor of the King (20th-Fax); The Kid
From Left Field (20th-Fox) 90
M. Loew—He Walked by Night (UA); The
E
Invaders (Col), reissues 75
Poll—The Robe (20th-Fax) 250
the Brothers Palace—All Were Valionf (MGM);
Phontom From Spoee (UA), 3rd wk 100
Strand
Martin Luther (DeRochemant) 85
'Robe' Scores 350 During
New Haven First Week
NEW HAVEN—The biggest gross in the history
of Loew's Poli was rolled up by "The
Robe" in its first week. The Cinemascope
vehicle rated 350 per cent. The other downtowners,
also showing good product, reported
business 75 to 100 per cent of normal.
College—All the Brothers Were Valiant (MGM);
Thy Neighbor's Wife (20th-Fox), 2nd wk 75
Paramount Botany Bay (Para); Mexican Manhunt
(AA) 90
Poli—The Robe (20th-Fox) 350
Roger Sherman Calamity Jane (WB); Captain
Scarlett (UA) 1 00
North Kingstown Okays
New Drive-In Project
PROVIDENCE—That Rhode Island will
have three or more new drive-ins before
another season rolls around was indicated
when the North Kingstown town council recently
granted a rezoning petition aimed at
erection of an open-airer in the Davisville
section of that town. Two other land changes
requested for similar purposes were denied,
but other petitions are pending in East Greenwich,
Portsmouth, Tiverton and Westerly.
The recent action approved the application
of Dr. Timothy J. Greany, who testified that
the Boro Realty Co., operator of a drive-in
in North Attleborough, Mass., held an option
on his land to erect a theatre pending the
zone change.
Dr. Greany said that the new drive-in would
cost about $65,000 and would accommodate
500 cars, with provisions being made for 900
cars at a later date. At least 20 residents of
the town would be employed, and the proposed
theatre would operate in accordance
with town regulations, paying for police necessary
to handle traffic.
Kate' Opens Norwich Run
CONN.—MGM's "Kiss Me
Kate," in 3-D, opened Wednesday (25) at
Loew's Poli.
Daniel Hess. 80. Stricken;
New Haven Theatreman
Theatre TV Survey
NEW HAVEN—Daniel Clyde Hess, owner
of the Moosup and Groton theatres, died In a
Plainfield convalescent hospital (20J at the
age of 80.
Hess, an exhibitor for more than a quarter
century, had been in the hospital since June.
Up to that time he was active in the operation
of his theatres, in spite of his advanced
years, and was a regular visitor to New
Haven's Filmrow.
A native of Penn.sylvania, Hess was engaged
in YMCA work throughout the eastern United
States before entering the motion picture
business. His fii'st operation was the nowclosed
Cameo, West Haven, which he sold
when he purchased the Moosup 20 years ago.
He later bought the Groton, which is managed
by his son Russell Hess.
Besides his son, he leaves his wife, Miriam
W., a grandson Stewart and a sister Irene.
NEW HAMPSHIRE
\I7alt«r C. Heath of Newport, Me., has become
the new manager of the Capitol
Theatre in Hillsborough . . . The Concord
Drive-In has been closed for the season .
The film, "Oiltown, U.S.A.," starring Billy
Graham was shown at city hall in Dover with
admission free. There were two evening showings
with 80O seats available.
Paul Gregory's production of Stephen Vincent
Benet's "John Brown's Body" will bring
Tyrone Power, Anne Baxter, Raymond Massey
and Walter Schumann's choral group to
the University of New Hampshire in Durham
December 4 ... A recent vaudeville program
at the Palace in Manchester had a local singer
as the headliner. He was Bucky Searles,
three-time winner on the Ted Mack TV amateur
show. The screen attraction was "Captain
Scarface."
A Boston man has been bound over to the
grand jm-y on a charge of larceny by check
in connection with the alleged signing of
Peter Latchis' name to a check in mid-July
of 1951. Latchis is a prominent theatre owner
in the Keene area.
An actual count showed that 1,008 children
attended a show at the Scenic Theatre in
Keene November 14, when the admission
charge was a can of food for a veterans group
which plamied to distribute Thanksgiving
baskets among needy families. The children
turned in about 11 cases of canned goods.
The Monadnock Theatre Guild opened its
new season in Peterborough by presenting
the James Montgomery comedy, "Nothing But
the Truth." This is the Guild's second season
under leadership of Allan Carman, former
president of the New Jersey Theatre League
and former head of the di'ama department
of Monmouth junior college in Longbranch,
N.J.
Paul Barker, manager of the Regal in
Franklin, spoke on 3-D, Cinemascope, Cinerama
and wide-angle projection at a recent
meeting of the Franklin Kiwanls club. Touching
on television competition. Barker expressed
the belief that it could be overcome as
soon as a standard system of depth-illusion
projection is set up. However, he emphasized
that it must be done soon.
On in New England
BOSTON-Tlie prar.tir-.-ibility nt theatre TV
for small, independent theatres has been a
matter of interest since the Allied National
convention demonstration by Box-Offlce Television,
Inc. A portable projector to take the
special events programs from a coaxial cable
or micro-wave service Is necessary In the
setup.
Ray Feeley, executive secretary of Independent
Exhibitors of New England, the local
Allied unit, recently wrote Bill Rosensohn of
Box-Office Television, Inc., inquiring as to the
availability of the deal for independent theatre
owners in New England. His reply follows:
"As to the availabihty of our service In New
England, it is most definitely available. The
limiting factor, however, is the American
Telephone & Telegraph Co. The question here
is whether or not AT&T can provide coaxial
cable or micro-wave service to many of your
towns. There is only one way that AT&T can
give us an answer and that is by making a
survey of each town and each theatre that
requests the service. This means that I would
like to get a list of any and all theatres in
your area that would like to have Theatre
Television shows, including information on
the size of the theatres and the owners'
names. I will notify the AT&T and they
will start a survey, which will take a minimum
of four weeks.
You must understand that this
in no way would obUgate the theatres involved
to partake of our programs. It would,
however, answer for us and the theatres the
very important question as to whether or not
they can receive closed-circuit television
shows."
In a bulletin to members, Feeley has asked
members to fill in special postcards as to the
feasibility of such programming (without
obligation) so that the telephone company can
start the survey. Feeley also stated that the
cost of the portable projector would be $50
a show when furnished by Box-Office Television.
In large theatres ^over 1,200 seats)
and drive-ins, it would cost from $2,000 to
$2,500 to install RCA PT-100 equipment permanently.
The Notre Dame football games
have had a successful season on theatre television,
and these are to be followed by a series
of telecasts of the Harlem Globetrotters
basketball games.
Lack of Paper Promotion
On 'Luther' Protested
PROVIDENCE—Accusing the Providence
Journal-Bulletin of dehberately faiUng to
promote "Martin Luther" other than through
paid advertising, the Rhode Island Council of
Churches, which will sponsor the engagement
of the film at
the Avon Cinema, instituted a
well-organized letter-writing campaign, resulting
in a deluge of protests being received
by the newspaper.
Denying the charges, the Journal-Bulletin
editorially repUed that it "was not in business
to promote any motion picture," and had accorded
the same treatment to "Martin Luther"
as any other picture scheduled for screening
in this area. It was further pointed out that
four different news items concerning the
forthcoming showing had been published in
various editions.
The newspaper indicated the motion picture
would be reviewed upon being shown at the
Avon Cinema and customary space would be
given.
BOXOFHCE :
: November 28, 1953 NE

. . Nate
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BOSTON
^eorge R. Giroux, field representative for
Technicolor Motion Picture Corp. of
HoUjT^'Ood, was in town for a few days, visiting
exchange heads, circuit executives and
first run theatres. He and associate Gordon
F. Maynard, newly appointed field representative
whom Giroux is training, visited theatres
showing Technicolor films to make helpful
suggestions. The exchange and circuit heads
were given information on forthcoming Technicolor
productions now under way in Hollywood.
Giroux said the Technicolor plant in
Hollywood will release in 1953, 550 million
they intend to live the year around after his
acting days are over.
Ulysses Ponsant, Maine Theatre at Waterville,
has taken a lease on the store next to
his theatre and has placed 35 Laundromat
machines there and is doing a thriving business.
Ponsant is known as one of the state's
most enthusiastic fishermen and is also a
Red Sox rooter, coming down to Boston several
times during the baseball season to view
his favorite team in action.
When "This Is Cinerama" comes to Boston
December 30 the installation of the intricate
equipment will cost at least a quarter of a million
dollars and half of the existing 3,000
seats in the Keith Boston Theatre, according
to Lynn Farnol and Harry Goldberg, who were
in town to meet the press and to oversee the
closing of the Boston Theatre for the new
process. Boston is the fifth city chosen for
a theatre conversion to this three-projector
system of wide-screen presentation. Other
cities are New York, Detroit, Chicago and
Los Angeles, where the film is playing to
packed houses. James J. "Red" King, who
has been publicist for RKO Theatres in Boston
for many years, will remain at the Boston
Theatre to handle the "This Is Cinerama"
campaign in New England. He will head the
public relations and publicity for the film
during its entire engagement.
Producers and distributors of "The Moon Is
Blue" brought suit in superior court against
Mayor John J. Buckley, who banned the
showing of the film in the city of Lawrence,
FILMACK
SPECIAL
TRAILERS
Mass. United Artists, distributors, denied his
contention that the film is "obscene, indecent,
and impure." The case came to trial on
Monday i23). Officials at the United Artists
office said that Mayor Buckley had banned
the film without even having seen the picture
himself. The film was booked into the
Broadway, Lawrence, a Stanley Warner
Theatre.
The Enfield (N.H.) Theatre has been
equipped with a Miracle-Mirror screen and
new lenses, installed by Capitol Theatre Supply
of Boston. The W. H. Sullivans, own-
feet of Technicolor film for shipment into
ers and operators of the Enfield Tlieatre,
theatres throughout the world, and that in
have a 16-year-old son named Bill jr., who is
1954 that figure is likely to go to the 600
a junior at the New Hampton, N.H., school
million mark.
for boys. This semester he topped the scholastic
honor roll . . . Roy E. Heffner of Goodwill
Joe Mansfield, UA publicist, arranged a
press luncheon and interviews with Biff Award and wife each got a 200-pound buck,
Elliot, star of "I, the Jury." playing the State one with eight points, the other with 11, on
and Orpheum theatres. Elliot, who plays their latest hunting trip into Maine. The
Mike Hammer in the film, is a native of deer were caught within ten minutes of each
New England, a graduate of the University of other and within one hour of their arrival
Maine and is married to the former Betty at the hunting lodge.
Dole of South Brewer, Me. They have bought
Albert A. List, new chairman of the board
a house in Bayside, Me., near Camden, where
of RKO Theatres and controlling stockholder
in the company, is an uncle-in-law of Ernest
Israel, who at one time did the buying and
booking for Nathan Yamins Theatres in Fall
River. Ernest, who is a nephew of Nathan
Yamins, married Rosalie List, who is a niece
of the new RKO Theatres owner.
Ernest Warren is putting in special holiday
kiddy shows for six days, starting December
28 and extending through January 2 at his
Paramount in Needham and his Strand in
Canton, and has urged Lloyd Patriquin to do
the same at his Whitman in Whitman. Each
kiddy matinee will have a different program
each three hours in length, with one feature
and cartoons and shorts. Prices are 25 cents
regularly, but Warren is enticing the youngsters
with a bargain rate of five admissions
for $1. The special shows are being advertised
on the screens of the two theatres and
in the local papers. The theatres are ordinarily
closed for matinees.
The earliest morning screening on record in
these parts was put on at Stanley Sumner's
University Theatre at 7:30 a.m. Tuesday when
the Polaroid Co. and Warner Bros, exchange
arranged a private showing of "Hondo," the
latest John Wayne thriller in 3-D. Dr. Land,
head of Polaroid, and his staff of executives
attended, along with Ralph lannuzzi and Bill
Twig, Warners officials. The picture will premiere
at the Paramount and Fenway theatres.
The Polaroid executives arranged the
unusual hour for the screening because they
were so tied up with business appointments
they had to select an off-hour. They wanted
to check some of the technical details of the
picture before it was presented to the public.
theatre was not opened to the public in the
morning. Since the second game does n!
start until 4:30 p.m., eastern daylight tiini
the theatre will have a full show before it !
cleared for the TV feature.
With the best wishes of all his indust;
friends. Father O. J. Bouchard, pastor of S'
Charles parish in St. Francis. Me., left the'
to assume duties at another parish. He haij
died the buying and booking for St. Charl
Hall, the only theatre in the town, and w.
a good friend of the film salesman. He
^
succeeded by Father Albert Long.
Norman Zalkind of the Strand, Fall Riv(
has been named treasurer of the Highland Vi
lage. Inc., a real estate company building .
new development on a 100-acre area in Fs
River. Zalkind gave away a Thanksgiving tu
key on the Saturday night preceding the ho)|
day, and is planning to give out Christrnj
toys to the kiddies on the Saturday matine
during December. This is his regular annui
custom at both holidays.
New fluorescent lights have gone into tl
new marquee at the Milo Theatre, Milo, m]
w
leased by owner Mrs. Ella Mills to PI]
Bradeen. Mrs. Mills has closed the Caldej
wood Theatre in North Haven, which wi
open three days a week last summer .
Frances Greenberg, secretary to Joseph Levi
at Embassy Pictures, has been discharg;
from Beth Israel hospital and will be at horj
for a week before returning to her desk.
Vinal "Hut" Conway of the Gem Theafci
Vinal Haven, Me., changed his policy to o|
show a week from his summer schedule
three a week . Levin, now in Detrii
as manager for Allied Artists, has at \i\
found a rented house in that area so th
Doris and their two boys Cal and Donnie ci'
move to Michigan early in December. Na,
spent Thanksgiving weekend in Boston wi:
his family.
Encyclopedia Giveaway
Proves Most Popular
NEW HAVEN—A 12-volume set of t,
Master's Pictorial encyclopedia has turned cj
to be the most popular premium ever offer,
at the Westville and Whalley theatres he'
and the Whitney in Hamden. The encycl,
pedia is being distributed at all three hous,
from Wednesday to Friday, at a service chat|
of 40 cents for each patron desiring a voIudj
Neai-ly 2,500 copies of the initial volume W(!
requested the first week.
The Three-W circuit is purchasing the it
from Globe Pi-emiums of Boston.
!
Apparently New Haven area filmgoers it
hungry for culture—the present premium i
getting the biggest response since the depnt
sion year of 1938, when 1,700 sets of i
encyclopedia were given out at the WhaL'
and Westville.
!
Victor Morelli Robbed
At Manchester State
MANCHESTER. CONN.—Victor
"It certainly was an unusual hour to go to the
movies," said Stanley Sumner, owner-manager
of the University Theatre. "Do you know
that the sun is actually shining at that unearthly
hour?"
city manager for Stanley Warner TheatT
was robbed by a gunman November 15 at t
Loew's State presented the closed-circuit State in Manchester. The lone bandit stepp
TV broadcast of the Notre Dame vs. Iowa
game Saturday (21) and will repeat with the
into the theatre office about 10:15 p.m., a f
minutes after Morelli had deposted the nigh
receipts of several hundred dollars at a dow
Irish vs. Southern California game on the
town Manchester bank.
28th. Prices were $1.50 with rush seats. As
the time for the first game was 2:30 p.m., the Morelli opened the safe, as the holdup m
held "what felt like a gun" against his bai
BOXOFFICE :: November 28, HI
R-.iilecG«ii

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Condolences
i
Academy
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Jacob
. . . "The
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. . New
. . Ti-uman
. . Cy
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. . Irving
. . Morris
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NEW HAVEN
,
Tack Byrne, eastern sales manager for MGM,
' was in town for three days conferring with
Manager Phil Gravitz Ferguson,
manager of the Whitney, Hamden, is a
patient at St. Raphael's hospital here with
a fractured hip suffered in a fall.
Sympathy to Alex Parizer, booker at Warners,
on the death of his father David Parizer.
The elder Parizer was active in real estate
before his retirement . O'Toole, head of
Bound and projection for Stanley Warner
Theatres, was in Boston observing technical
tBspects of the new Cinerama installation.
Sid Cooper, manager, and Henry Bruning,
'office manager, have started a big campaign
for the company's 35th anniversary sales drive
Captain's Paradise," UA release
itStarring Alec Guinness, had its New England
emiere at the Lincoln, New Haven, and Art,
rtford, this week.
Ray Cairns, MGM salesman, was on vacation
at Madison . Haven's front and
back unions of the lATSE. F-41 and B-41,
and the exchanges had another negotiation
committee meeting at the 20th-Fox branch
Tuesday (241. The local workers have been
without a contract since Nov. 30, 1952.
Zone Manager Harry Feinstein, Jim Totman
and Jim Bracken were in Albany for the
Cinemascope premiere of "How to Marry a
Millionaire" at the Stanley Warner Strand
Phil Gravitz was elected president
of the Beverly Hills Civic Ass'n.
FALL RIVER
panoramic screens have been installed at
both the Durfee and Capitol theatres by
Nathan Yamins. The work was done on
night off-hours, allowing the houses to operate
on regular schedule . Empire,
managed by John McAvoy, closed for seven
days for installation of CinemaScope . . .
While the Empire work was in progress.
McAvoy and his staff reopened and directed
activities at the Center . . . The Westport
Drive-In, operated by Yamins in the nearby
town of that name, has been closed for the
season.
Fall River theatregoers displayed widespread
interest in two Armistice week features
presented at Paul Slayer's Durfee Theatre.
31,180 persons in its first week at Loew's
the seven-day attendance in
In line with the celebration, one film
Poli, greatest
the long history of the 3,000-seat house. The
.showed the return to this city of servicemen
who participated in World War I. The second
Cinemascope production is getting a $1 admission
film, "Botany Bay" initiated the theatre's
new panoramic screen which covers the en-
price from adults weekday afternoons
up to 5 and Saturday afternoons up to 3,
tire
stage and requires changes in projectors.
to Manager Carl Zeitz of the
on the recent death of his uncle
F. Zeitz of New Bedford. A native
of Texas, Zeitz made his home in New Bedford
for over 60 years, and spent about 30
years in the theatre business.
Hassle Develops Over
East Greenwich Project
PROVIDENCE—Before one of the larg(;.sl
crowds to ever attend a town council meeting
in nearby East Greenwich in a score of
years, a last-minute legal maneuver prevented
the hearing on a zoning charge which would
have paved the way for construction of a
drive-in theatre in this adjacent community.
Currently, there are no drive-in houses within
miles.
What was expected to have been a more or
less routine hearing, and an immediate granting
of permission for the Erinakes brothers,
who operate two conventional-style houses in
East Greenwich, developed into an unexpected
legal battle. Only one remonstrant, a family
owning property just across the road from the
proposed open-airer. was expected to offer a
weak protest. However, engaging an attorney
who argued that the hearing had been improperly
advertised, a restraining order was
obtained in the Providence county superior
court prohibiting the East Greenwich town
council from holding the hearing as .scheduled.
The order was issued through Kent
county superior court which maintains jurisdiction
over East Greenwich.
Supporters of the theatre plan as well as
the prospective operators complained that the
opposition was developed "on a grand scale
in a conspiracy" to delay plans long enough
to allow the nearby North Kingstown town
council to approve one of several requests
for the erection of a drive-in in that village.
It was reported that four such applications
have been submitted. The granting of any
of these petitions before the hearing of the
one in East Greenwich might well influence
the town council members of the latter town
to reject any request for a drive-in because
of the close proximity of the rival houses.
After a bitter argument on the part of the
group seeking the East Greenwich drive-in.
the council agreed to advertise and hold a
special meeting late in November. However,
it was pointed out, the North Kingstown
council is expected to act on the petitions
in that area prior to the time the East Greenwich
town fathers are willing to hold their
meeting. It was rumored that both sides are
girding for a hotly contested series of legal
'Robe' Draws 31,180 Persons
In 1st New Haven Week
NEW HAVEN—"The Robe" was seen by
and $1.25 at other times, including all day
Sunday. Tickets for children remain fixed at
50 cents.
Manager Morris Rosenthal said only a few
complaints about the advanced prices have
been heard. The reaction to the picture itself
is "100 per cent enthusiastic," he reported.
HARTFORD
perakos Theatre AsMociales, building an 850-
car drlve-ln at Plalnville, plans a May
opening . , . Bill Brown, formerly with Loew'.s
Poll theatres and more recently manager of
Loew's, Evansvllle, Ind., has been named manager
of the Stanley Warner Palace at South
Norwalk . Browning. dLstrlct manager,
New England Theatres, conferred with
Ray McNamara, Allyn manager, on the regional
premiere of
Republic's "Plight Nurse."
The Kupchunos Bros. Interests
have closed
the East Wind.sor Drlve-In for the .sea-son.
The Portland Drive-In, operated by Ted and
Joe Markoff, with Ed O'Neill as general
manager, ha.s dropped Tue.sday through
Thursday performances for the remainder
of the season.
The B&Q Bijou, Springfield, playing Columbia's
3-D western, "Gun Fury." charged
regular admission, with Manager Ralph
Carenza advertising: "To introduce our perfect
3-D perfection, free latest type 3-D
glasses, comfortable, no eye-strain, Polaroid"
. . . Nathan E. Goldstein has reopened his
Arcade, Springfield, following installation of
wide-screen facilities. Lou Schaefer. onetime
manager with the old M&P circuit in Connecticut,
is serving as manager at the Goldstein
house.
Erwin Needles, son of Henry L. Needles, for
many years Hartford district manager for
Warner Bros. Circuit Management Corp., has
been named commercial sales manager of
WKNB-TV. New Britain. He lives in West
Hartford . "Ted" Jacocks of Branford,
a Hartford visitor the other afternoon,
disclosed the Branford is being rebuilt following
a recent disastrous fire. The new
project will have 1,000 seats, plus parking
facilities for 300 cars. Estimated cost is over
the $300,000 mark. Jacocks is an officer of
MPTO of Connecticut.
A new wide screen has been installed at the
New England Theatres first run Paramount.
Springfield, managed by Edward Smith .
The claims committee of the New Britain
common council has tabled a proposal for an
ordinance providing that policemen on duty
in theatres receive a flat rate of $10 whether
they work a full day or a portion of a day.
A work day now is set at eight hours. Walter
Kane of the Music Box Theatre, subsequent
run house, told the committee that he is
open only during evenings and that he feels
it is unfair to charge him for eight hours
when the policeman is on duty only four and
a half hours.
The Shulman Theatres Webster has a new
dinnerware giveaway . Pouzzner.
operator of three theatres, the Victory. New
London; United and Central, Westerly, has
moved his offices from the Statler building.
Boston, to the Lincoln building. Hartford.
Louis Calhern will
Metro's "The Student Prince."
play a character lead in
Airer Thanks Patrons
HARTFORD—The Hadley Drive-In has
closed for the season, with management taking
ad space in area dailies for this message:
"Thank you for your patronage. We hope
to see you again next year!"
'Robe' Opens at Norwich Lord
NORWICH. CONN.—"The Robe" opened
Wednesday (25) at the independent Lord for
its first noncircuit date thus far in Connecticut.
The film has been playing at A-houses
of Loew's Poli circuit.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
BOXOFFICE November :

. . . The
. . Both
. . Shortly
. . "Mr.
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. . Al
. . Tommy
. . The
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PROVIDENCE
T oew's Drive-In at the Providence-Pawtucket
city line recently lost the use of a
big display which heralded current and forthcoming
attractions. Adjoining the entrance
of the open-airer, the signboard, approximately
25x50 feet, came down when the owner
of the property started construction of a group
of stores and a bowling alley which occupy
considerable land adjacent to the theatre, including
that on which the display had been
erected. The airer currently was operating
only three nights a week, Fridays. Saturdays
and Sundays.
"AU the Brothers Were Valiant," a film inspired
by the daring exploits of New England's
own whalers of bygone days, was
premiered in Rhode Island at the Casino,
Narragansett Pier, and the Strand in Newport
simultaneously November 4. It opened
the following week in this city at Loew's State
Johnston Theatre in Thornton is featuring
a Sea Spray hand-painted dinnerware
deal the Uptown and Community,
.
neighborhood houses, presenting "Prom Here
to Eternity" at upped evening prices of 65
cents.
The Hollywood, East Pi'ovidence, recently
inaugurated a hand-cut stemware giveaway
for its feminine patrons .
Potts Goes
to Moscow" drew good patronage at the Avon
Cinema. Continuing its popular policy of
polling patrons for their preference on reengagements
of their favorite films, the east
side art theatre brought back "Man on the
Run" as the companion feature.
A roadshow version of "Carmen Jones" was
presented for a single evening performance
at the Metropolitan .
following the
initial screening of "From Here to Eternity,"
which is now playing at surrounding neighborhood
houses and drive-ins, this area was
deluged w'ith thousands of paper-covered
books containing the original version of the
story. Complaints from parents of teenagers,
who had picked up the novel for 25 cents,
resulted in police action, and in nearby Pawtucket
the sale of the books was banned and
storekeepers were warned to take them off
display stands. The more expensively bound
editions were not affected by the order.
"Mogambo" held for a third week at Loews'
State . . . "The Robe," first Cinemascope
film to be .shown in this area, continues to
attract packed houses at the Majestic .
The Castle has inaugurated a new giveaway,
featuring the new Masters Pictorial encyclopedia.
Upon paying a 40-cent service charge
in addition to an adult evening admission
ticket, a volume is given any patron desiring
to obtain the complete 12-volume set.
While local police censors refused the
Strand's request to present "The Moon Is
Blue," the film played for a week at the
Casino in Narragansett and later moved to
the Community, Wakefield. The wide variance
in opinion among censorship authorities
in different Rhode Island communities was
the subject of Brad Swan's column in a recent
edition of the Providence Sunday Journal.
The noted film critic and writer termed the
situation "ludicrous" . . . The recent screening
of "Mr. Potts Goes to Moscow" at the
Avon Cinema was the first local showing of
the film.
Local filmgoers will get another opportunity
to see three of their film favorites "m
the flesh." The College of Education is sponsoring
a one-night stand of "John Brown's
Body" in Veterans Memorial auditorium. The
cast will be headed by Tyrone Power, Anne
Baxter and Raymond Massey. A complete
sellout is assm-ed, according to last reports.
Local film fans are quick to respond to an
opportunity to see Hollywood luminaries m
person, and this accounts for the wide popularity
and phenomenal success of the surrounding
summer stock houses, which every
summer bring motion picture celebrities to
this area as guest stars, augmenting resident
players.
As all local stores started operating on a
six-day-a-week schedule, with Thursday night
openings, untU Christmas, local theatre operators
are planning to handle increased patronage.
The previous five-day week operation on
the part of most stores tended to keep many
prospective patrons house-bound on Mondays,
although some patronage came from store
employes on their "extra day off." Staggered
work schedules still give most store workers
a five-day work week, which is bound to be
noted with glee at boxoffices.
Attack on Usher Hoax.
But Vigilance Stays
PROVIDENCE—As scores of patrolmen and
every available detective on the local police
force were scouring the city in search of four
youths who allegedly beat up and knifed a 16-
year-old Loew's State usher, the latter broke
down under constant grilling and admitted
the report of the attack was all a ruse.
Taking advantage of the recent wave of
vandalism and attacks on other theatre employes,
the 16-year-old usher hoped to win
a two-week vacation with pay that was
awarded another Loew's State usher who was
actually attacked a couple of weeks ago. He
had further hoped to impress a 38-year-old
woman, with whom he had been keeping
company.
Reporting for work with his clothing dirtied
and torn, and with six knife cuts on his
cheek, the youth said four hoodlums knocked
him down, beat him and slashed his face
with a penknife.
When the report of the attack reached
police headquarters, every available man was
thrown into the search for the hoodlums.
The grilhng of the alleged victim at police
headquarters and the confession that the
wounds had been self-inflicted followed.
Despite the turn of events, the police department
is renewing efforts in cooperation
with theatre owners and operators, to bring
to an end the current wave of hoodlumism
that has been prevalent at many locations
throughout this area.
Damaging screens, bullying of ushers and
usherettes and missiles flying through the
audience during performances have caused
local exhibitors to employ the services of retired
policemen to augment official police
protection in an effort to restrain roving
bands of teenagers who have caused considerable
trouble recently.
The recent fake attack served only to
highlight the situation, and brought about additional
measures which it is hoped will discourage
further mass efforts to disrupt the
usual orderly conduct of local amusement
business.
Edmund Gwenn and John Ericson have
been assigned top roles in the Metro film,
"The Student F*iince."
WORCESTER
Jean Mercadante, cashier at the Capitol, re
* signed to move to New Jersey . . . Le
Lajoie, manager of the Capitol and a new;
papei-man, went to Boston to meet Capt. Lil
lian Kinkela, technical adviser on "Fligl
Nurse" . Bowness, former stagehan
here, now props man for "Kind Sir" on Broac
way, called on old friends at the Elm stret
theatre.
While playing here in "Twin Beds," Kyi
MacDonnell said her Basset hound is appeal
ing in Martin and Lewis' "Money From Homi'
—at $500 a week . Poll cut six feet o
the top of its screen for "The Robe" . . . Jerii
Turturro, formerly of the Park, is backstagir
it for the Chicago company of "The Seve-
Year Itch."
;
Warner held a sneak preview of "Mart"
Luther" . . . Dora Keddy has joined tl:
Capitol's staff . . . The biography of Marilj
Monroe, just published in New York, turns oi
to have been written by a Worcester Ti
actress, Laui'ie Palmer, who in private li'
is Delores Kievman. She penned the book :
. . . "Ii'
collaboration with Joe Franklin
Vogues" started a five-day stand at tl;
Auditorium.
Manager Leo Lajoie of the Capitol cor
ducted a preview of "Plight Nurse" for tL
city's nurses . and Jimmy Dors(j
were in town for a dance date . . . The Rial]
awarded ten turkeys . . . Harry Browning
j
the Boston home office was a visitor at tlj
Capitol.
The Elm Street and Plymouth will be tl
next to install giant screens . . . Managj
DiBenedetto of the Poll says his theatre pro:!
ably will use the 3-D version of "Kiss ^
Kate" . . . Andy Medici, assistant managfj
is responsible for some of the fine art wo
in the Capitol's lobby . . . Ann Hillary, fo,
merly of the Playhouse, was married Noven
ber 14 in London to Frederick Knott, Briti.
playwright . Plymouth revived "I
Walked at Night," but starred Jack Webb.
Bandit Gets $156 in Cash
In Holdup of Cashier
WORCESTER—An unmasked holdup mi
got away with $156 in cash from E. M. Loev
Olympia after threatening the cashier with
gun he said was concealed under a coat slu;
over his arm.
Marie Smith said the man approached h
the boxoffice fronting the street within
in
yards of the busiest corner in town ar
shoved a note at her.
He handed her a paper bag and ordered li
to fill it, which she did, taking most of t
bills that were in the cash box. As he fli
she buzzed for Manager Edward O'Conm
who notified police.
Hartford State Resumes
Operations on Weekends
HARTFORD—Closed since last May, t
3,800-seat State, downtown vaudeville-fi"
house, resumed &aturday-Sunday operatic
November 21-22, with Joni James, MGM Re
ords personality, headlining the stage show.
A Magniglow-CinemaScope screen, measv.
ing 60x25 feet, has been installed in the thetre,
which is managed by Dr. Ted Harris.
BOXOFFICE :: November 28, 1!

I
Morris
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I Motion
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EXHIBITOR ADVISORY COUNCIL
SET UP AT TRADE CONFERENCE
Will Help Chart Course in
Dominion Theatres on
New Techniques
TORONTO—Creation of national terhnical
advisory committee, composed of leading representatives
from exhibition, distribution and
equipment suppliers, came as the climactic
action of the fu-st Canadian all-industry
tradeshow and gathering held here through
most of last week.
The advisory committee was proposed by
Stein of Toronto Wednesday at the
12th annual convention of the Motion Picture
Exhibitors Ass'n of Ontario, one of the
organizations which held its annual meeting
during the big industry Week of Weeks. It
was given final approval Thursday by the
Picture Industry Council of Canada.
NATIONAL COMMITTEE CHAIRMAN
I
Stein is chairman of the National Committee
of the Motion Picture Ass'ns, which
also held its annual session last week and
approved the project.
Under Stein's plan, which spotlights the
No. 1 interest of exliibitors in the new projection
and sound developments, will operunder
the Canadian MPIC, which represents
all branches of the Canadian film
industry. It will offer its expert services to
all exhibitors needing advice on the new
dimension techniques.
The concluding function of the week was
the Empire club luncheon^ Thursday at which
John Davis, J. Arthur Rank chieftain from
England, discussed British films and their
place in world exhibition. Commenting that
many people from the film industry have
blamed television competition for their ills,
he declared this was not justified. He said
the film industry could blame itself for losing
faith.
Confidence now is being restored and better
days are ahead, he said. The MPIC reelected
all officers as follows: A. J. Mason of
ISpringhill, N.S., chairman; David Griesdorf,
Toronto, vice-chairman; R. W. Bolstad, Toronto,
secretary-treasurer, and Arch Jolly,
executive director.
The many operations and wide advances
in the work during the past year of the PTA
in Ontario were unfolded in a report by
Arch H. JoUey in the role
of executive director.
Other important reports were received
from H. C. D. Main, William A. Summerville
jr., Harland Rankin and President J. D.
Mcculloch.
MPEA RE-ELECTS 11
All but one of the 12 dii-ectors were reelected
by the Ontario Motion Picture Exj
hibitors Ass'n, the newcomer being Lionel
Lester of the Studio Theatre in Toronto, who
succeeded Rankin of Tilbury, retired from the
exhibition field. Returned to the board were
H. C. D. Main of Sutton. Morris Berlin of
Ottawa. Louis Consky of Haliburton. Floyd
Rumford, Angus Jewell of Cannington and
J. D. McCulloch of Petrolia, and the following
from Toronto: Jack H. Clarke, Morris
Stein, Harry S. Mandell, E. G. Forsyth and
AT VARIETY SESSION—Dan Krendel. doughguy of the Variety Club of Toronto,
addressed the midwinter meeting of Variety International on methods of raising money
for Variety charity activities. Left to right: Jessie Levine of the San Francisco tent;
Jake Flax and Nate Golden, Washington, where the meeting was held; .Al Findley,
New York; Jack Fruchtman, Washington, Krendel, and Irving Mack, Chicago.
William A Summerville jr. They will elect
officers at their first executive meeting.
It was a week of inspiration and celebration
as outstanding exhibitors, distributors and
equipment executives gathered at a time when
a new era in film entertainment is gaining
momentum to provide renewed confidence in
the affairs and progress of the industry.
This fresh faith was reflected in the informal
discussions in the halls and rooms
about Cinemascope, 3-D, new type wide,
curved screens and other developments in
film presentation. The confidence was noted
as exhibitors examined the latest in projection
and sound equipment in Canada's first equipment
tradeshow and as the convention delegates
inspected the latest wrinkles in concession
equipment, methods of dispensing and
the confections themselves.
LOOK TO NEW PRODUCT
The exhibitors expressed satisfaction with
new product from Hollywood and British
studios and with the prospect of pictiu-es to
come that would fit in with the new equipment.
It was in this atmosphere that representatives
of all branches of the industry gathered
for the series of conventions and functions
of which there had never been such an array
in the annals of film history in Canada. The
optimism was evident right through to the
final session on Thursday i26i of the Motion
Picture Industry Council of Canada.
There was oldtime exhilaration as the industry's
representatives of high and low
degree rubbed shoulders for the series of
functions which started Tuesday noon with a
luncheon for delegate members of the Canadian
Motion Picture Distributors Ass'n in the
King Edward hotel. Prank H. Fisher, president
of the distributors group, had hurried
back from a western business tour as general
manager of the J. Ai-thur Rank Film Distributors
to be present.
There was a full quota of official delegates
from the seven leading regional theatre associations
at the two main conventions Monday
and Tuesday—first for the national committee
and second for the industry council, which
didn't wind up its deliberations until Thursday.
AMONG THOSE PRESENT
Provincial groups and their representatives
included MPTA of Ontario. Morris Stein of
Toronto and J. D. McCulloch. Petrolia; Quebec
Allied Theatrical Industries. President
William Lester. John Ganetakos. Basil C.
Salamis and Executive Director Charles
Bourassa. Montreal: Maritime MPEA, F. Gordon
Spencer of St. John and A. J. Mason,
Springhill, N.S.; British Columbia Exhibitors
Ass'n, Len B. Johnson. Vancouver; Alberta
Theatres Ass'n. President A. W. Shackleford,
Lethbridge, and Roy Chown. Calgary; Saskatchewan
MPEA. William Winterton. Saskatoon,
and D. McKenzie. Estevan. Sask.. and
the Manitoba MPEA. Sam R. Miles and Dave
Rothstein. both of Winnipeg.
At the first session of the industry council
Tuesday delegates gave initial approval to the
proposal for a Motion Picture Institute in
Canada to promote good industry public relations.
The delegates authorized N. A. Taylor
of Toronto, originator of the project, to name
a committee representing all industry
branches for the preparation of details so
that member associations will have something
definite for study.
POINT TO TELEMETER
H. C. D. Main of Sutton. Ont., chairman
of the special committee on television, drew
attention to the Telemeter test in the U.S.
November 28 and suggested that exhibitors
watch Telemeter." He said he hoped the
film industry would share in the Telemeter
proceeds, but he also expressed confidence in
better theatre business occasioned by new
technical developments within the industry.
C. S. Chaplin. Canadian general manager
for United Artists, reported for the publicity
committee on boxoffice promotion and said
that he believed that much favorable public-
( Continued on following pagei
BOXOFnCE November 28, 1953
K
99

. . Extensive
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Advisory Committee Is
(Continued from preceding page)
Dale. William Redpath, Jack Hunter. Jules
ity had been gained during the last year because
of the arrival of three-dimension. Cin-
OuUahan, Hye Bossin, Max Chic and Dave
Wolfe, Jack Chisholm. Len Bishop. George
emascope and other new techniques.
Mason told the delegates that he was
pleased to see a renewal of a cooperative spirit
Ongley, all of Toronto.
Finally, the unusual distinction of attending
the luncheon of the substantial and influential
within the industry and that he felt a real
measure of success had been achieved in the
organization with the ideal of unanimity. He
Empire club of Canada on Thursday
in the Royal York hotel, when a crowd of 500
heard an addi'ess by John Davis of London,
paid tribute to Executive Secretary Arch England, managing director of the parent J.
JoUey and others and said they were doing a Arthur Rank Organization, in the presence
"tremendous job."
of a large quota of film executives, headed by
The council also was attended by four delegates
Leonard W. Brockington, president of Rank
from the Canadian Motion Picture Dis-
interests in Canada.
tributors Ass'n and two from the Ass'n of Mo-
To the credit of Gerald C. Fitzgerald, man-
tion Picture Producers and Laboratories of
Canada. Distributor representatives included
Ass'n President Frank H. Fisher: Chaplin:
Pete Myers, general manager for 20th-Pox,
and Clare J. Appel, executive secretary of the
Representing the producers group were
S. D. Peterson of Peterson Productions, Toronto;
P. Harwood, Omega Productions,
Montreal, and J. J. Chisholm, Associated
Screen News, Toronto.
NATIONAL COMMITTEE ELECTS
Earlier,
the separate national committee of
exhibitor groups had elected new officers.
They are Morris Stein, Toronto, national
chairman; Gordon Spencer, St. John, and S. R.
Miles, Winnipeg, vice-chairmen; Dick Main,
secretary-treasui-er, and Jolley, executive secretary.
Those who were barkers had their dinner
Tuesday night for the induction of William A.
Summerville jr. as the new chief barker of
Toronto Variety Tent, the installation of other
new officers and a tribute to Jack Kent Cooke,
president of the Toronto Baseball club, for
beneficent cooperation.
Wednesday was the big day for the Motion
Picture Theatres Ass'n of Ontario annual
convention, with President J. D. McCuUoch
of Petrolia presiding for the last time, and
the luncheon at which Nation Film Commissioner
W. A. Trueman of Ottawa spoke
on the state of the government's National
Film Board, which reaches an audience of
14,000,000 yearly through community film
councils.
Wednesday was also the great annual occasion
for the Canadian Picture Pioneers with
its 700 members across the Dominion. Representatives
of different CPP branches were
able to hold what was virtually the first
real
national conference of branch officials because
they had come from many cities for the
trade conventions.
The Pioneers were in festive mood Wednesday
night for the brilliant awards banquet in
the Royal York hotel with Nat Taylor as
master of ceremonies when honor was paid
President J. J. Fitzgibbons of Famous Players
Canadian Corp. as Canadian Pioneer of the
Year in speech and presentation of a portrait
plaque.
Recognition for long and faithful services
were accorded Col. John A. Cooper and Miss
Ray Lewis of Toronto, both in semiretirement
now, and Ben A. Norrish of Montreal who
guided the destiny of documentary films
during the years.
The CPP function, which was followed by
a dance for the film men and their ladies,
was in charge of a committee headed by Tom
S. Daley and including Jack Arthur, Ralph
Created
ager, and Robert McCuUoch, assistant, as well
as a committee of the sponsoring Motion Kcture
Theatres Ass'n of Ontario, was the allround
success of Canada's initial motion picture
tradeshow Wednesday and Thursday at
the King Edward hotel.
The MPTOA exhibition committee comprised
Harry S. Mandell of 20th Century Theatres;
W. A. Summerville jr.. Bloom & Fine
Theatres, and Morris Stein, eastern division
general manager. Famous Players Canadian.
Robert McCuUoch is the son of J. D. Mc-
CuUoch. president of the MPTOA.
Attractively displayed in the numerous
booths were many lines of new theatre equipment,
supplies and confectionery, all indicating
the widened scope and increased impresssiveness
of cinema operations.
The prominent exhibits included the following:
Dominion Sound Equipments, under the
direction of D. E. Daniel, district manager;
Super Pufft Popcorn, S. Spiegel, general manager;
Tlieatre Confections, J. J. Fitzgibbons
general manager; Theatre Poster Service,
jr.,
and Focus Screen Display, Murray L. Sweigman.
general manager; General Theatre
Supply Co.. Pete Brown, president; Canadian
Theatre Chair Co., Charles A. Bochner,
general manager; York Confections, Bert H.
Wilkes, president; Perkins Electric Co., R. V.
Shale, manager: Poto-Nite Distributors,
George H. Oullahan, manager; Audio Pictures,
under the direction of Murray Briskin; Sainthill-Levine:
Associated Screen News, J. J.
Chisholm, Ontario manager: Sterling Films,
George Oullahan; Coca-Cola: Pepsi-Cola of
Canada: Kurt Manufacturing Co.; Radiant
Mfg. Co. of Chicago: Theatre Premium Distributors,
BOXOFFICE magazine and others.
ARCH JOLLY A BUSY MAN
One of the busiest officials during all of
the convention proceedings was the key worker
of three major organizations. This was Arch
H. Jolley. who is the executive secretary of
the Motion Picture Industry Council of
Canada, the national committee of Motion
Picture Exhibitors Ass'ns of Canada and the
Motion Picture Theatres Ass'n of Ontario.
The last-naltied organization has a membership
of 370 theatres throughout the province,
making it the largest association in the
Dominion.
One reason for the selection of the week of
November 23 for the tremendous trade celebration
was that many of the industry executives
across the country ai-e sport fans and
they would naturally like to be in Toronto at
the time of the year's classic, the final
championship football game November 28 at
Toronto Varsity stadium, when contenders
were the Winnipeg Bombers for the west and
Hamilton Tiger-Cats, for the east.
f
OTTAWA
Ctan Helleur, newly appointed public rela'
tions director for the National Film Boarc
attended the trade conventions in Toront
this week. Dr. A. W. Trueman, NFB commis
sioner, spoke at the luncheon in Toronto c
the Motion Picture Theatres Ass'n of On
tario Wednesday . . . F. G. Robertson, owneof
the Mayfair in Ottawa South, has gon'
back to premiums after a lapse of sever?
months, giving away tableware four night
weekly.
Seven local theatres launched a big cam
paign for their joint Foto-Nite stunt o
Thursday nights with the direct cooperatiO|
of the Citizen, daily newspaper, and Jac!
Snow, jeweler. The theatres are the Centri.
Westboro, Eastview, Francais, Glebe, Somersfi
and Linden.
With an assist from the new wide screei'
"From Here to Eternity" was held for
third busy week at the Elgin by Manage
Ernie Warren. The adjacent Little Elgij
was also crowded for a second week

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. . . Changes
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. . The
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MARITIMES
/Chocolate bars produced in Israel have made
their debut in film theatres in the mari-
^'^aJLI times. Active in promoting the distribution
of the bars are Franklin & Herschorn Theatres,
Bernstein & Leiberman and A. I. Garson.
Freighters fron) Israel ply between the new
republic and the Canadian Atlantic ports of
Halifax and St. John . patrons of
theatres in St. John's, Nfld., have been seeking
a later starting hour for both afternoon
and evening shows. Openings have been at
2 and 7 p.m., but many women patrons have
complained that their household duties make
it difficult for them to get to the theatres
in time for the start of the shows.
The fact that he is minus one foot doesn't
interfere with Johnny Ricketts' job as doorman
at the Regent Theatre in the north end
of St. John. Ricketts lost the foot as a result
of action with the Canadian army against
the Germans in World War II. He has an
artificial foot. He has been doorman at the
Regent for about five years. During hunting
season, he is active with rifle and shotgun
after deer, bears, ducks, partridge and has
been capturing at least one buck deer annually.
Recently, he spent about two weeks on
a hunting trip in the woods.
A travel film about the Halifax harbor
made its debut at the Capitol in that city.
The subject runs about 12 minutes . . . Mrs.
Sam Babb, daughter of the J. M. Franklins
of St. John, may not spend this winter at
her parents' home at Miami Beach. In the
past, she and her son Franklin have been
spending the winter with her parents, but
this year the trip may be cancelled to allow
Franklin to remain in the Lancaster school
here. Her husband is a member of the executive
staff of F&H here.
W. W. O. Fenety, Fredericton, N.B., exhibitor
at the Gaiety and Capitol, has been named
vice-president of the Fredericton Exhibition.
He has long been active in promotion of the
event . . . Harry Dugan of Wynnewood, Pa.,
is planning to roadshow a travel film, "The
Hills of Ireland," in the maritimes. He produced
the film in Ireland and recently returned
from a trip to Britain to arrange dis-
[tribution of the picture in England, Wales,
tland and Ireland.
Drive-ins under construction for the F. G.
pencer Co. near Charlottetown, P.E.I. , and
tipbellton, N.B., are expected to be ready
Ifor opening in early May. The Spencer chain
has two four-wall theatres functioning in
Campbellton.
Al Murphy of St. John, manager of a drivein
located between Sydney and Glace Bay on
Cape Breton Island, has been named assistant
manager at the Mayfair, St. John, temporarily
in personnel at the Kent, St.
John, have included the departures of John
Fitzpatrick as assistant manager and Bill
Whitebone as manager. Whitebone is a son
of the late Bill Whitebone, who was long
lactive in the amusement field in St. John.
A station wagon based at a drive-in at
Martinon, N.B., is far off of its beaten track.
It is being used on a pleasure trip by Herman
Kerwin, manager of the airer, and his wife,
rhe Kerwins, former Ottawans, are on a tour
5f New England to New York . . . Tuesday
s bank night each week at the Cameo, Ken-
sington, and the Royal, Borden, both on
£Tince Edward Island.
The Capitol and Regent, competing independent
theatres at Summerside, P.E.I., start
their daily shows at the same times—3, 7; 15
and 9 p.m. . . . J. M. Franklin and his wife
were to leave immediately for their winter
home in Miami Beach. Instead of going by
rail to New York, then by air to Miami Beach,
as they have gone in the past, the Franklins
this year will make the entire trip by air.
Manager Ernie Hatfield of the Capitol at
Yarmouth presented Professor Thorez, itinerant
hypnotist from Europe, three days and
a Sunday midnight show at prices advanced to
25 and 50 cents afternoons and 50 cents and
$1 nights. Hatfield served as the hypnotist's
intermediary a.ssistant on the stage. A hypnotized
girl lay in the lobby during the day and
was awakened at the last evening show.
WINNIPEG
till
Although TV reception here will
not arrive
the spring, TV aerials are slowly rising all
over greater Winnipeg . . . Congratulations to
Al Cohen (Valour-Paris), recently married
in Johnstown, Pa., and honeymooning in New-
York and Puerto Rico ... A steady flow of
advance teaser ads preceded the opening of
"Lili" at the Met . has been some
grumbling among Winnipeg showgoers about
the advanced admissions on such a large number
of movies. The odd theatre has had to
advertise that "This Program at Regular Admissions"
is the rule for the week.
"Do you want a movie show in your home?"
was the opening sentence of a newspaper
article recently. Most exhibitors ulcers didn't
even twitch once when they read this dainty
morsel. "If you live in Manitoba the new
audio-visual division of the University of
Manitoba will supply you with any of its 575
films, at an average charge of 70 cents to $1
per film." This was followed by a long list
of subjects—creative arts, sport, industry,
citizenship, world affau-s, ballet, music, old
films, etc.
Joe Barnicki held over "Seven Deadly Sins"
at the Valour for a third week . Tivoli
and Crescent gave free lifesavers to all kiddies
attending one recent Saturday matinee .
Besides a Hamper night every Friday, M.
Waisman of the Vogue gives his patrons Enghsh
bone china cups and saucers for an accumulation
of ticket stubs . . . Northmain Drivein
exhibitor Harry Silverberg has been elected
president of the new Rosh Pina synagogue.
Silverberg recently spearheaded the Israel
bond drive in the city.
Hye Bossin reports the following new ownership
of theatres: Lyric, Roblin, W. Barabash:
Palace, Carberry, G. E. McPhail; Rex, Rivers.
Maynard Gray, to be booked by Charlie
Krupp; Skyway Drive-In, Saskatoon, Rothstein
Theatres . glamor of receiving
dinnerware as premiums at theatres has worn
off since competing supermarket chains here
have entered the field with a vengeance and
every week try to outdo themselves to attract
the crowds.
Large teaser ads announced the opening of
"Mom and Dad" at the Lyceum. Main theme
was, "Wednesday—let them see the truth!
Every mother should bring her older daughter—every
father should bring his sons."
TORONTO
Hs predicted In this column, there was only
one choice for chief barker next year In
the Toronto Variety tent, William A. SummervlUe
Jr. A.sslstant chief barkers are Harry S.
Mandell of 20th Century Theatres and Dave
Griesdorf of Odeon. Dan Krendel, Famou.s
Players, continues as doughguy and Clare J.
Appel, executive director of the Canadian
Motion Picture Distributors A.ss'n., remains as
property master.
Jack Arthur, veteran Canadian trade figure,
has resumed his weekly biographical
broadcasts Tuesday nights on the CBC network
under the title of "Mr. Showbuslness."
Last week he told about the organizing of the
army show for the Victoria during the second
world war . Borlak of the College at
Brantford is offering dishes five nighUs weekly.
Murray Little of the Casino made a combination
la.st week of "Innocents in Paris"
on the screen, still much on the go here, and
Ethel Waters on the stage. Next in line as
the headliner at this theatre is Christine Jorgen.sen
for a first appearance in Canada.
Italian features are making headway in provincial
centers. Manager Dan McKinnon of
the Hamilton Savoy had two on one bill,
"Revenge" and "A Voice in Your Heart."
Hilly Yudin has booked "La Forza del Destino"
into the independent Centre at Peterborough
for next Wednesday as a roadshow .
For a change of pace. Manager F. Kozlo of
the Odeon Palace, St. Catharines, had the
Soviet film "Grand Conert," with the British
"Genevieve" coming up.
A big time was had by all juveniles at the
FPC Palace. Saturday morning (21 >. the feature
being "Scared Stiff." Not only was
there free Pepsi-Cola for every youngster but
six Pepsi-Cola bottle tops were accepted for
admission, for free. Manager George Davie
handled the crowd.
The Elmwood at London, a unit of 20th
Century Theatres, has opened a smoking section
for patrons, for which there is no extra
charge.
,VJV,
OUR BUSINESS
HELPS
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Make more profits
with POPCORN
and Other Concession Items
DiiUibutots of
CRETORS — MANLEY
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Hot Dog equipment and other
concession needs for profits
For Details Wire Call or Write
SUPER PUFFT POPCORN LTD.
97 Duke St., Toronto, or
SERVICE CONFECTIONS LTD.
Lilac St., 243 Winnipeg, Mon.
BOXOmCE :
: November 28, 1953
101

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. . Directors
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VANCOUVER
n local exhibitor said distributors will be
making a "tragic mistake" if they continue
to aim for long runs in A-houses and
forget about the subsequent runs and small
town situations. Pictures which have had a
five or six-week run in Vancouver first runs
are doing below average business in the outside
theatres, theatremen i-eport . . . The
York in Victoria, renamed the Totem, is now
the home of a repertory theatre group. It is
the capital city's oldest theatre and has had
a hectic career, having had ten owners since
it was built in 1914 by the Pantages vaudeville
chain.
Ernest Fairielgh, son of the owner of the
Hollywood Theatre, passed his examination
and now is a fii-st class projectionist . . . Castlegar
in the interior will have an outdoor
theatre ready for business by spring. It is
being erected by a local syndicate and equipment
is being installed by Dominion Theatre
Equipment Co. of Vancouver . . . Premier
Douglas of Saskatchewan has resigned as director
of Sunset Drive-In Theatres at Regina
Hayter, who built a drive-in near
Salmon Arm, has moved with his family to
Vancouver for the winter and is working as
projectionist at the Odeon Rio.
Sunday concerts and charitable films are
stalled in the screenings rooms of the Hollywood
MGM studios . . . Charlie Doctors tells a
yarn about his aunt who was told you didn't
need glasses to see "The Robe," so she left
her glasses home and couldn't find the Capitol
Theatre . . , Dorice Santice Is the new
secretary at the Orpheum, replacing Joan
Edworthy, resigned.
Ed Gould of the Rex staff is back from a
four-month holiday in England . . . Film exchanges
and theatre staffs are lining up
Christmas parties . . . Bob Lightstone, Paramount
manager, was on a selling trip in the
interior . Sweeny of the Cassidy
Drive-In and Jack Fairley of the Paramount,
Port Alberni, are new BOXOFFICE subscrib-
Ivan Ackery, manager of the FPC Orpheum
REVENUS ADDITIONNELS
SANS AUCUN FRAIS DE VOTRE PART
avec
PRESENTATIONS CINEMATOGRAPHIQUES
pour plus de details, ecrivez a:
ADFILMS LIMITED,
77 York St., Toronto
here, hosted 1,000 newsboys at a recent Saturday
matinee cartoon show. Ackery always
has an enthusiastic crowd of youngsters at
his Saturday shows, during which various
prizes are awarded. Ackery doesn't forget
the adults, either. He has a cartoon show
for them every Thursday evening at 8;30, and
it is a business stimulator.
There are 40 motion picture theatres in
Vancouver with seats for 36,150 customers,
and seven drive-ins. In British Columbia
167 there are theatres, 82,730 seats, and 18
drive-ins. Vancouver's biggest film house is
the Orpheum with 2,871 seats; the smallest
is the Main with 416, and the biggest subm-ban
theatre is
the FPC Stanley with 1,225 seats.
Buck Taylor, stage manager at the Strand,
acted in an advisory capacity in installing the
Cinemascope screen at the Capitol. He will go
to Victoria to install one at the Royal. Taylor
is the oldest stagehand in point of service in
Canada, starting in show business in 1900.
The kinks in the Cinemascope Capitol job
have been ironed out. The 13 speakers in the
Capitol were giving a little trouble the first
few days. The first week of "The Robe"
showed to around 50,000 people and broke
attendance records at the Capitol. The previous
record had been good since 1928, when
"The Jazz Singer" played.
'The Robe' Continues
To Set Toronto Pace
TORONTO—"The Robe" in CinemaScope
continued its healthy run for a fifth week
at the Imperial with a percentage that was
getting the once-over from government officials
in Victoria. The Lord's Day Alliance
demands that prosecutions be launched
against Sunday commercial activities in Vancouver,
declaring them to be the thin edge of
the wedge toward a "rowdy" Sabbath . . .
Bernice Gaudreau, Vogue cashier, succeeded
still well above average. There was some talk
Billee Tack as Al Jenkin's secretary at the
that the picture was good until Christmas.
Vogue, with Sylvia Donnelly replacing her in
"Martin Luther," "The Captain's Paradise"
the boxoffice . . . The Sadler's Wells ballet
and "Mogambo" all held for a fourth week,
troupe completed an eight-performance sellout
at the Orpheum. The 2,871-seater re-
although the weather turned more wintry.
ported 23,000 attended at a top of
(Average Is 100)
$7.
Eglinton, University The Captain's Paradise (IFD),
Shirl
4th
Wilson, Perkins
wk
Electric
95
manager, reports
the Panoramascope screen has been in-
Imperial The Robe (20th-Fox), 5ttn wk 120
Hylond The Conquest of Everest (JARO) 110
Loew's Mogambo (MGM), 4ttl v*k 90
Nortown Toke the High Ground! (MGM) 100
Odeon Let's Do It Again (Col) 110
Is Shea's So This Love (WB) 110
Tivoh, Capitol Martin Luther (IFD), 100
4th wk
Towne The Beggar's Opera (WB), 2nd wk 105
Uptown—The Glass Web ), 2nd wk 1 00
'Robe and 'Eternity' Remain
High in Vancouver
VANCOUVER—"The Robe" and "Prom
Here to Eternity" in fourth and fifth weeks
were the big news here. Also doing better
than average was "The Captain's Paradise,"
a British picture at the small Studio.
Capitol The Robe (20th-Fox), 4th wk Excellent
Cinema Sea of Lost Ships (Rep); Flame of
Barbary Coost (Rep), reissue Average
Orpheum— Sadler's Wells Ballet on stage Sellout
Paradise Both Sides of the Low (JARO);
Brooklyn Gorilla (SR) Average
Plaza and Hastings The Malta Story (JARO). . Fair
Strand Keys of the Kingdom (20th-Fox), reissue;
Here's to the Memory (SR) Fair
Studio The Captain's Porodise Good
(IFD)
Vogue From Here to Eternity 5th
(Col),
wk Very good
Confer on Censorship
TORONTO—O. J. Silverthorne, chairman
of the Ontario board of motion picture con-
.sors, and Dr. Hugh M. Flick, director of
the motion picture censorship division of the
New York state department of education,
conferred here several days.
Paul Dunlap was set as music director
Allied Artists' "Off the Record."
MONTREAL ff
The Canadian Picture Pioneers will hold thei
sixth semiannual meeting at Rialto ha
Wednesday (2). All members were urged t'
attend the meeting . of Unite'
Amusement Corp. met November 17 . . . Thj
Lucerne Theatre in suburban St. Laurent,
i
United Amusement Corp. hoifee, is schedule
to open about December 1 . . . The Venus a
Joliette, Que., formerly owned by Dr. n}
Tardif, has been leased to Quebec Cinem
Booking .
. . Sol Kravitz, Warner Broi
auditor. New York City, was a visitor . .
Mii-ian Gross of the contract department c
RKO's New York home office, visited th
local office while on a vacation here.
Bill Trow, president of Montreal Poste-;
Exchange and of Quebec Cinema Bookini
played host once again, this time to Quebe
Cinema Booking personnel, at his chalet &
No re Dame du Laus . Oullahai
Toronto, general manager for Canada fc
Sterling Films, distributor of Foto Nite, W8^
m Montreal on business, then went on t
Ottawa . Etienne. artist, head c'
the United Amusement art department, hs'
a. new car . . . Bill Young, head booker 8
Paramount, is back at his desk after an ill:
ness of some two weeks . Goudreav
salesman for Paramount, has returned fro:
a successful trip to Shawinigan Falls . .
Marina Moore, stenographer at RKO. is i
Verdun General hospital for a throat opei,
ation.
Perkins Electric has installed a wide scree!
in the 700-seat Riviera at Grand Fall, NJJ
The Riviera is owned by S. J. Guimont. 1
was opened November 15 . . . Exhibitors whl
visited Filmrow were Mrs. J. A. Daigle, Louis
j
Ste. Rose; Mr. and Mrs. R. Menard, Litti
Met, Greenfield Park; Hertel Hotte, Commci
dore, Cartierville, and Paul Lauziere, Cartie!
Drummondville.
Toronto Ball Club Freed ="*
Of Lottery Complaints
TORONTO—The Toronto Baseball club ws
acquitted in York county court here Novembi
20 on three charges of conducting a lottei,
in connection with three prize nights stage:
at ball games last summer. The case wi]
heard by Judge Robert Forsyth. Previous!)
the club pleaded guilty to a lottery charge i'
a drawing for an automobile last May ar:
was fined $250 and costs. After this tl;
subsequent drawings were revised, but furthi,
charges were filed.
C. L. Dubin, representing the defendaii
contended that if the guessing contests coi
stitute an offense, then similar features (I
fairs and theatres and on the radio a)
illegal.
The case aroused wide attention.
Play in Toronto Victoria
TORONTO—The long-dark Victoria, fo
merly operated by Famous Players, came
life November 20, 21 with a presentation
a Yiddish play, "The Comedian," by Li
Fuchs and a touring company. Apart from tl
theatre section, the building is regularly usf]
for overflow offices of the PP circuit.
,
Wally Cassell, Edgar Barrier and Robe|
Roark have been added to 20th-Pox!
"Princess of the Nile" cast.
IVie
102 BOXOFFICE November 28, 19

n
. ilinson,
—
OmiCEiBDDiiJlli/IJJD^
rhe EXHIBITOR HAS HIS SAY
ALLIED ARTISTS
White Lightning: (AA)—Stanley Clements,
Barbara Bestar, Steve Brodie. A nice little
ilioclcey picture that drew well. This one has
big stars but should please where the
is played. That's just about everywhere,
it? Played Wed., Thurs., Fri., Sat.
ather: Cool.—Harold Bell, Opera House
eatre, Coaticook, Que. Small-town and
patronage.
METRO-GOLDWYN-MAYER
Band Wagon, The (MGM)—Fred Astaire,
Charisse. Nanette Fabray. Our patrons
very disappointed in this picture. The
lie was excellent but the story was very
Iweak. Running time four days (pulled it out
-n the third day). Weather: Pair.—Helen
State Theatre, Statesville, N.C.
Highest type patronage.
Call of the Wild (MGM)—Reissue. Clark
Loretta Young, Jack Oakie. Leave
•
-able,
alone. It's too old for any spot.—Wilder
iS. Funk, Star Theatre, St. Stephen, and
jKingstree Drive-In, Kingstree, S.C. Small-
^town and rural patronage.
Everything I Have Is Yours (MGM)—Marge
Gower Champion, Dennis O'Keefe. "Biz"
due to Halloween. Folks stayed home to
it the trick or treat kids. They missed a
show. Mai-ge Champion is just that—we
her. Played Fri., Sat., Sun. Weather:
I.K.—Frank Sabin, Majestic Theatre, Eureka,
Small-town and rural patronage.
Past Company (MGM) — Howard Keel.
illy Bergen, Marjorie Main. A fairly enterining
race-track story that will work on
nost dual bills. We didn't do any good with
t here on a double with "Slight Case of
parceny" though the program deserved more
Attention than it got. Played Sun., Mon.
jVeather: Lovely.—Bob Walker, Uintah The-
[itre, Fruita, Colo. Small-town and rural paronage.
Ivanhoe (MGM)—Robert Taylor, Elizabeth
Taylor, Joan Fontaine. This failed me in
wo drive-ins with perfect weather. I don't
^low what they want, because this picture
as everything anyone could want.—Wilder S.
•"unk. Star Theatre, St. Stephen, and Kingsree
Drive-In, Kingstree, S.C. Small-town
ind rural patronage.
Lili (MGM)—Leslie Caron, Mel Ferrer, Jean
lerre Aumont. If you have passed this picure,
go back and pick it up. This is the kind
f picture the industry needs because it is
ntertainment from the start and om- cusjomers
come to be entertained—not "dramalized."
Played Tues., Wed. (bank night).
iVeather: Good.—M. W. Long, Lans Tlieatre,
ansing, Iowa. Small-town and rural paronage.
PARAMOUNT
Denver and Rio Grande, The (Para)—Edaond
O'Brien, Sterling Hayden, Dean Jager.
Another action film in color. The fans
ot all the excitement they wanted and their
loney's worth as well. Played Tues., Wed.
It It's Corn They Like-
Give 'Em Corn/
pEUDIN', FUSSIN' AND A-FIGHTIN'
(U-I) —Reissue. Percy Kilbride, 31arjorie
Main, Donald O'Connor. This was
double billed with "Wistful Widow of
Wagon Gap" and did excellent business.
Exhibitors can't afford to pass up reissues
like this pair. If your customers like corn
give them what they like. Then you will
wind up with some money in the till
which is what you like. Played Tues.,
Wed., Thurs.—Dwight and Janice Hanson,
Golden Buckle Theatre, Rockwell
City, Iowa. Middle-size town and rural
patronage.
Shane (Para)—Alan Ladd. Jean Arthur,
Van Heflin. "Branded" was better, but for
some reason Paramount was proud of this
one so I ran it for five days at almost double
my regular admission. Sure, it did business,
but the patrons felt that they had been overcharged.
Played Thurs., Fri., Sat., Sun., Mon.
Weather: Good.—M. W. Long, Lans Theatre,
Lansing, Iowa. Small-town and rural patronage.
Stalag 17 (Para)—William Holden, Don
Taylor, Otto Pi-eminger. This PW story went
over big with above average business. Full of
humor that the high school set goes for, as
well as the older patrons. Comment on this
one was excellent. In my opinion Paramount
should forget about top terms for "Shane"
and go after "Stalag 17." We got more favorable
comment on it. Played Tues., Wed.,
Thurs.—Dwight and Janice Hanson, Golden
Buckle Theatre, Rockwell City, Iowa. Middle
size town and rural patronage.
Stars Are Singing, The (Para)—Rosemary
Clooney, Anna Maria Alberghetti, Lauritz Melchior.
Tills is no picture for a small town.
Too much opera. I had so many walkouts and
complaints that I called the exchange and
asked them to send me another picture. I took
a loss on it. Played Tues., Wed., Thurs.
Weather: Good.—E. M. Prelburger, Dewey
ABOUT PICTURES Theatre, Dewey, Okla. SmaU-town and i .ml
patronage.
Weather: O.K.—Pi-ank Sabin, Majestic Theatre,
Eureka, Mont. Small-town and rural patronage.
RKO RADIO
Macao (RKO—Robert Mitchum, Jane Rus-
RKO sell, William Bendix. would have to
Road to Bali (Para)—Bob Hope, Bing search the world over to find a ca.st that
Crosby, Dorothy Lamour. This picture should would arouse less interest among the Fruita
please even the hardest-to-please patron. night-outers, but the few who took a chance,
Play it and tell them to be sure and see it.— because it was bank night, seemed to enjoy
Wilder S. Funk, Star Theatre, St. Stephen, this absorbing mystery thriller. Financially
and Kingstree Drive-In, Kingstree, S.C.
friends at
Small-town and rural patronage.
it was
RKO.
another .sad affair from my
They're the most consistent boxofflce
Roman Holiday (Para)—Gregory
killers in business today. Played Wed., Thurs.
Peck, Weather: Nice.—Bob Walker, Uintah Theatre,
Audrey Hepburn, Eddie Albert. A romantic Fi-uita, Colo. Small-town and rural patronage.
comedy-drama that is good diversion for anyone
but has its greatest appeal to the ladies
and teenagers. It's just the picture to make Second Chance (RKO)—Robert Mitchum,
anyone forget the cares and worries of the Linda Darnell, Jack Palance. A most entertaining
picture. The story is very good and
day, relax and go home happy. Our patrons
were very much impressed with the new star,
the filming splendid. Linda Darnell is most
Audrey Hepburn. Played Wed., Thurs., Fri.
attractive in three-dimen.sion. Played Mon.,
Weather: Fair.—Helen Johnson, State Theatre,
Tues., Wed. Weather: Fair.—Helen Johnson.
State Theatre, Statesville, N.C. Highest type
Statesville, N.C. Highest type patronage.
patronage.
Tarzan and the She-Devil (RKO)—Lex
Barker, Joyce MacKenzie, Raymond Burr.
Very good draw here. One of the best Sunday-Monday
grosses in months. However, our
nearest competition was running a 3-D which
helped us quite a bit. Comments: Good
action hit. Weather: Hot.—Lloyd Hutchins,
Center Theatre, Kensett, Ark. Small-town
and rural patronage.
REPUBUC
Quiet Man, The (Rep)—John Wayne, Maureen
O'Hara, Barry Fitzgerald. Tliis is a
dream picture. More pictures like this and
some of these so-called movie critics will
have to think up new things to gripe about.
Play it top time.—Wilder S. Funk, Star
Theatre, St. Stephen, and Kingstree Drive-In,
Kingstree, S.C. Small-town and rural patronage.
Thunderbirds (Rep) — John Derek, John
Bai-rymore jr., Mona Freeman. Really rough.
A lot of battle scenes. Story okay. Title is
good. "Biz" normal. Played Tues., Wed.—
Frank Sabin, Majestic Theatre, Eureka. Mont.
Small-town and rural patronage.
20th CENTURY-FOX
Dangerous Crossing (20th-Fox) — Jeanne
Crain, Michael Rennie, Casey Adams. Sunday
ran 109 per cent. Monday was killed by
Grand Ole Opry tent show. The trrd'.er is
excellent. Tliis film has received only fair
reviews: however, here all comments were
directly opposed to these—everyone thought
it very good. It is short (75 minutes) but
one woman said it was so exciting she couldn't
have taken any more. Played Sun., Mon.
Weather: Warm and clear.—James H. Hamilton,
Pine Hill Drive-In Theatre, Picayune.
Miss. Small-town and rural patronage.
Gunfighter, The (20th-Foxi—Gregory Peck,
Helen Westcott, Millard Mitchell. Play it
again—your patrons will hke it better than
they did the first time.—Wilder S. Funk,
Star Theatre, St. Stephen, and Kingstree
(Continued on next page)
OXOFFICE BookinGuide :
: Nov. 28, 1953

j
I
'
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
Diive-In, Kingstree, S.C. Small-town and
rural patronage.
Man on a Tightrope (20th-Fox)—Predric
March, Gloria Grahame, Terry Moore. Here
is a picture that is topnotch. Pull of circus,
excitement and food for thought. Did not do
at the boxoffice what it deserves—nor did it
die. Received wonderful word-of-mouth comment.
You can advertise it and the people
won't be disappointed.—Dwight and Janice
Hanson, Golden Buckle Theatre, Rockwell
City, Iowa. Middle size town and rural patronage.
Moon Over Miami (20th-Pox) — Don
Ameche, Betty Grable, Jack Haley. Here is
one that we played in French. If it is still
around in English, it is well worth playing.
Betty Grable doesn't make like this any
more. Played Sun., Mon., Tues. Weather:
Cool.—Harold Bell, Opera House Theatre,
Coaticook, Que. SmaU-town and rural patronage.
President's Lady, The (20th-Fox)—Charlton
Heston, Susan Hayward, Margaret Wycherly.
Patrons built this by word-of-mouth. Played
three days and it built every day. A superb
production and well played. Made a few
bucks, even in the middle of the week. Play
it. Played Tues., Wed., Thurs. Weather: OiC
—Joe McPherson, Key Theatre, Kewanna,
Ind. Small-town and rural patronage.
Secret of Convict Lake (20th-Fox)—Glenn
Ford, Gene Tiemey, Ethel Barrymore. This
is a fair western which drew good houses both
nights. This story is rather unusual. My patrons
seemed to like it. I didn't like it but
then I didn't pay to see it. Play it; you'U do
all right. Played Fri., Sat. Weather: Good.—
Fred L. Murray, Strand Theatre, Spiritwood,
Sask. Small-town and rural patronage.
Steel Trap, The (20th-Fox)—Joseph Cotten,
Teresa Wright, Eddie Marr. Another surprise.
I didn't know whether to show this or
to close down for the night, but I took a
chance and—it drew and was very well liked.
So suspenseful that even the children were
quiet. Played Wed. Weather: Chilly.—Marcella
Smith, Vinton Theatre, McArthur, Ohio.
Small-town and rural patronage.
Taxi (20th-Pox)—Dan Dailey, Constance
Smith. Blanche Yurka. Dualed with "Golden
Boy" (Col). We liked both pictures but the
boxoffice was just so-so.—R. B. Tuttle, Sky
Drive-In Theatre, Adrian, Mich. City and
rural patronage.
Titanic (20th-Fox)—Clifton Webb, Barbara
Stanwyck, Robert Wagner. Excellent but
didn't make expenses. Work like hell to get
them in and they will appreciate your doing
it once they see this wonderful picture. My
patrons didn't see any cowboy boots on any
of the actors in the trailer so they didn't come
to see the picture. Played Sun., Mon. Weather:
Fair.—George Kelloff, Ute Theatre, Aguilar,
Colo. Small-town and rural patronage.
Treasure of the Golden Condor (20th-Fox)
—Cornel Wilde, Constance Smith, Finlay
Currie. Thought this was very, very good.
And such beautiful scenery. Business normal.
Played Thurs., Fri., Sat.—Ben Spainhour,
Twilight Theatre, Greensburg, Kas. Smalltown
and rural patronage.
UNITED ARTISTS
Prowler, The (UA)—Van Hefhn, Evelyn
Keyes, John Maxwell. Boy, what a letdown.
Here I fall for the handful who keep yacking
"why don't I play something different on the
weekend than a western." Well, I try it
with "Tlie Prowler." Result—a total loss!
Just about half the usual business and that,
my friend, is so small that I've added plenty
of silver to my hair in the past few years.
Nothing really wrong with the show. It is
just a plain immoral love story and is advertised
as such. But don't use the weekend
for it. Played Fri., Sat. Weather: A touch of
fall air.-K. R. Corkiun, Cross Theatre, New
Ross, N.S. Small rural community patronage.
UNIVERSAL-INTERNATIONAL
Desert Legion (U-D—Alan Ladd, Arlene
Dahl, Richard Conte. This did just average
business with not too much comment. Rather
slow and draggy for the action fans. It drew
no complaints but, on the other hand, no one
went out of their way to praise it. Played
Fri., Sat.—Dwight and Janice Hanson, Golden
Buckle Theatre, Rockwell City, Iowa. Middle
size town and rural patronage.
Francis Goes to West Point (U-D—Donald
O'Connor, Lori Nelson, Alice Kelley. Nice Uttle
comedy that did not do as much business
as the previous one of the series. Donald
O'Connor is up to his usual excellent performance
but, of course, they come to hear
Francis talk! Played Mon., Tues. Weather:
Normal.-K. R. Corkum, Cross Theatre, New
Ross, N.S. Small rural community patronage.
Gunsmoke (U-D— Audie Murphy, Susan
Cabot, Paul Kelly. Audie Murphy is weU
liked and the show is up to his averageplenty
of title action and, as the says, gun
smoke. Should do a bit better than average
for you so—what more can you ask? Played
Fri., Sat. Weather: WET.—K. R. Corkum,
Cross Theatre, New Ross, Nova Scotia. Small
rural
community patronage.
Queen Is Crowned, A (U-D—Documentary.
Ran this with "All I Desire." Best concession
business in years. Good crowd but they
all spent an hour in the lobby durmg the
showing of "Queen." That brought out a
few old hens who won't be back until another
queen is crowned. It was poison here. "AU
I Desire" was very good. Played Sun., Mon.
Weather: Good.—Lloyd Hutchins, Center
Theatre, Kensett, Ark. Small-town and rural
patronage.
Sally and Saint Anne (U-D—Ann Blyth
Edmund Gwenn, John Mclntyre. Some day
Ann Blyth is going to let me down financially
and I'U get a jolt but, so far, she just goes
along dragging in a comfortable number of
fans to let me out safely at the boxoffice.
This was nothing big but sent away enough
satisfied customers to make it pay expenses
and keep bank night in the black again.
Played Wed., Thurs. Weather: Rain.—Bob
Walker, Uintah Theatre, Fruita, Colo. Smalltown
and rural patronage.
Helen Johnson Comments
On High Type Features
TJtTE are carrying this week, some
reports from a new contributor to
EHHS. Helen Jolinson of the State Theatre,
Statesville, N.C. writes:
"I am enclosing a few reports on pictures
shown recently which I hope will be
of some help. We are one of a private
chain of 2.3 theatres and there are only
two indoor theatres in our town, both
owned by our chain. The pictures shown
at the State are entirely different from
those booked at the other theatre. We
play only the higher type pictures, not
westerns, serials, comedies and very few
action pictures. Our patrons are of the
better class who enjoy drama, musicals
and sophisticated comedies."
Miss Johnson feels that her comments
will, therefore, not be helpful to managers
in typical small-town situations.
However, her criticism is discerning and
will add yet another facet to the all-out
picture we arc trying to estimate in these
columns.
Take Me to Town (U-D—Ann Sherida
Sterling Hayden, Philip Reed. I really dor;
plan to take in very much for any pictu;i
in August but I try to show my patrons tl
best, regardless. This is the best^-for aij
small town. Played Sun., Mon. Weather: He;
—Ralph Raspa, State Theatre, Rivesville, \-
Va. Small-town and rural patronage.
1
World in His Arms, The (U-D—Grego:|
Peck, Ann Blyth, Anthony Quinn. Very goo;
Plenty of action to satisfy the fans along wil
an interesting story. The color was okay wi(
the exception of a few scenes. Anthoi
Quinn almost steals the show. Gregory Pei
talks too nice to play the rough, tough hei
Will draw for you on any date. Played Weil
Thui-s. Weather: Cool.—John C. Coffrln j
HomesteaD Drive-In Theatre, North Mon{
pelier, Vt. Small-town and rural patronaj!
WARNER BROS.
By the Light of the Silvery Moon (WB)j
Doris Day, Gordon MacRae, Leon Ames.
good picture and what a draw this psi
are when cast together. But when starrj
with some one else, neither one draws w€
Played Sun., Mon. Weather: Good.—M. ^I
Long, Lans Theatre, Lansing, Iowa. Smaj
town and rural patronage.
Carson City (WB)—Randolph Scott, Luci:
Norman, Raymond Massey. Pretty mu]
sticks to the regular old Scott formula. T{
trailer scared me to death as I figured sooni
or later they'd get tired of Mr. Scott a:i
these too-much-alike westerns. Well, h'
still the champ at our boxoffice, so I'd s!
this is certainly worth taking a chance cj
Actually it's a well-produced feature. Play]
Fri., Sat. Weather: Nice.—Bob Walk.;
Uintah Theatre, Fruita, Colo. Small-to^l
and rural patronage.
Desert Song, The (WB)—Kathryn Graysc
Gordon MacRae, Steve Cochran. This is
swell picture for drive-in or house. Color
splendid. Story fine. Singing superb a
Kathryn Grayson shows off plenty. Play
;
Talk it up big—you won't be sorry.—Wild]
S. Funk, Star Theatre, St. Stephen, a:|
Kingstree Drive-In, Kingstree, S.C. Sma
town and rural patronage.
j
See You in My Dreams (WB)—Dan:!
I'll
Thomas, Doris Day, Frank Lovejoy. Tli
grand picture didn't need color. It's a blal
and white with all the "color" one could d
sire ! We loved every minute of it. Played Fi
Sat., Sun. Weather: O.K.—Frank Sabin. M
jestic Theatre, Eureka, Mont. Small-to^
and rural patronage.
Jazz Singer, The (WB)—Danny Thom
Peggy Lee, Mildred Dunnock. Results he
were the same as most others have reported;
excellent movie but no business. Boxoffi
was 58 per cent. Played Thurs., Fri. Weathc,
Clear and cool.—James H. Hamilton, PI
Hill Drive-In Theatre, Picayune, Miss. Sma
town and ruial patronage.
;
|
On Moonlight Bay (WB)—Doris Day, Ck
don MacRae, Billy Gray. This is the kind
picture for the whole family that will shi
an increase in boxoffice results after t;
first night. Color and music are excelleij
made. Comments all good. Played Tues., Wi;
More of this type family picture should
Weather: Cloudy.—George R. Armstroil
AnLe Theatre, Cortez, Colo. Small-town a
rural patronage.
'^'Mi
Operation Secret (WB)—Cornel WU<
Steve Cochran, Phyllis Thaxter. Good sto
told in the flashback method, which at bi
is not too popular. Lots of action, suspen
and the proper ending. Suitable for any d
of the week. Tliat is, if your patrons will
still for another war picture. Mine woi
Played Mon., Tues. Weather: Perfect.—
Corkum, Cross Theatre, New Ross, Nova jvawj. &
J,;--
tia. Small rural community.
BOXOFFICE BookinGuide : : Nov.
2,1* f,
I

!
i Captain
:
Bachelor
I
Bandits
interpretive analysis of lay and tradepress revic
I the
++ Very Good; + Good; ± Fair; — Poor; = Very Poor.
the summary •' is rated 2 pluses, = as 2 i
rit only; audience clossification is not rated. Listine
i deportment serves olso os an ALPHABETICAL '
Picture Guide Review page number. For listings by
d minus signs indicate degree of
^icws, brought up to dote rcgulorly.
rcleoscs. Numeral preceding title
jrdcr of release, sec Feature Chart.
A
" " iZ I^kIiSeIzqI (^
I J Abbott and Costello Go to Mars
(77) Comedy U-l 4- 4-53 +
19 Abbott and Costello l\geet Dr. Jekyll
and Mr. Hyde (77) Comedy U-l S- 1-53 +
± + + + +4
+ + + +
1 J Actress, The (90) Drama IVIGIVI 8- 8-53 ++
13 Affair in IVIonte Carlo (74) Drama AA 9-19-53 +
H Affairs of Dobie Gillis, Tlie
(73) Comedy MGM 6-13-53 ±
liAlfairs of iVIessalina. Tlie (lOS) Drama... Col 6-27-53 -f
1 i Affair With a Stranser (86) Comedy. ... RKO 6-13-53 —
1 All American. The (S3) Drama U-l 7-25-53 +
1 ) All Ashore (SO) IVIusical Col 2-14-53 +
i; AM I Desire a9'/z) Drama U-l 6-20-53 -f
HAII the Brothers Were Valiant (101)
Adv-Drama
MGM 10-17-53 tt
U Ambush at Tomahawk Gap (73) Western.. Col 5- 2-53 ±
I Angel Face (93) Drama RKO 12- 6-52 >. -f
i;Aniia (96) (American Dialog) Drama.... IFE 10-18-52 ff
1 ' Appointment in Honduras (SO) Drama.. RKO 10-31-53 —
1 ! Arena (71) Western
(Three-dimension. Metrovision) MGM 6-27-53 +
1 ; Arrowhead (105) Superwestcrn Para 6-27-53 -f
II Assassin, The (90) Drama UA 4-25-53 ±
B
in Paris (S3) Drama LP 8- S-53 ±
Back to God's Country (78) Drama U-l 9-26-53 +
Bad Blonde (SO) Drama LP 5-2-53 +
of Corsica (82) Drama UA 3-21-53 ±
i; Bandits of the West (54) Western Rep 8-22-53 +
1, Band Wajon, The (112) Musical MGM 7-18-53 -H
i; Battle Circus (90) Drama MGM 1-31-53 it
1, Battles of Chief Pontiac (75) Drama. . Realart 12-20-52 ±
1 Beast From 20,000 Fathoms, The
(SO) Drama WB 6-27-53 4+
Beat the Devil (..) Drama UA
Opera, The (94) Mus-Com WB 9- 5-53 «
Closed Shutters (SS) (American
'OialoB) Drama IFE 8-16-52 ±
Mow the Sahara (65) Documentary RKO 6-6-53 +
12-Mile Reef (..) Drama
,(CincmaScope)
20th-Fox
The (78) Drama Filmakers 10-31-53 —
Frame,
I The (66) Drama RKO 3-21-53 ±
Heat, The
I (89) Drama Col 9-26-53 +
Leajuer (71) Comedy-Drama MGM 7-1S-53 +
Rice (93) (American Dialog)
IFE 8- 5-50 tt
of the Musketeers (57) Drama.. Howco 9- 5-53 —
rino Wild (90) Drama WB 9-19-53 +f
Gardenia. The (90) Drama WB 3-14-53
• !'l
+
Blueprint for Murder, A (76) Drama. 20th-Fox 8- 1-53
l-|
+
Born to the Saddle (77) Drama Astor 5-30-53 ±
I. Botany Bay (94) Drama Para 10- 3-53
1- Brijht
+
Road (69) Drama MGM 4-11-53 ±
1- Bwana Devil (85) Drama (Three-dimension,
Natural Vision) UA 12- 6-52 ±
1- By the Lioht of the Silvery Moon
(102) Musical WB 3-18-53 +
c
''^Sl^'ly' The (95) Comedy Para 8- 8-53 +f
l^^laiiity Jane (101) IVIusical WB 10-31-53 +|
jJHp^* Me Madam (114) Musical 20th-Fox 3-14-53 ff
,. [Captain John Smith and Pocahontas
'
(75) I U.|
Scarface (72) Drama Astor
ain's Paradise (85) Comedy UA 11- 7-53 4+
;ain Scarlett (75) Drama UA 9-26-53 ±
Jival Story (..) Drama RKO
Fire ( . . ) Documentary Para
Day (90) Drama Rep 9-26-53 ± :
at Feather River, The (96) Sup-West
(Three-dimension, fiatural Vision) ... .WB 7-11-534+ -
Venture (83) Drama Col 9- 5-53 +
Beneath the Sea (87) Drama U-l 2- 7-53
- ++
'Of Bad Men (S3) Western 20th-Fox 6-27-53 ± :
H City That Never Sleeps (90) Drama Rep 6-13-53 - +4
Clipped Winos (65) Comedy AA
1 Code Two (69) Drama MGM 3-21-53- :
South (84) Superwestern U-l 5-16-53+ :
Combat Snuad j (72) Drama Col 10- 3-53 ± :
Back, Little Sheba (99) Drama.. Para 12- 6-52 +f ^

.UA
REVIEW DIGEST H very Good; + Good; ± Fair; - Poor; = Very Poor. ++ is rated 2 pluses, — as 2 minuses.
,^ c S :>- >, E
1451 Giris of Pleasure Island, The
(95) Comedy Para 2-21-53 + +
Girls in 1444 the Nijht (83) Drama U-l 1-24-53 + ±
1523 Glass Weh. The (81) Drama U-l 10-17-53 ++
1477 Glory Brigade, The (SI) Drama. .. .20th-Fox 5-23-53-1- ±
1507 Golden Blade, The (SI) Drama U-l S-22-53 -f-
±
1452 Goldtown Ghost Riders (57) Western Col 6- 6-53 it
1506 Great Jesse James Raid (73) Drama LP S-15-53 -f
1459 Great Sioux Uprising. The (SO) Drama U-l 7- 4-53 + +
1334 Greatest Show on Earth, The
(153) Drama Para 1-12-52 H ++
1496 Gun Belt (77) Western UA 7-18-53 -f +
1525 Gun Fury (82) Suocrwestcrn
(Three-dimension) Col 10-24-53 ff
Gunsmoke (79) Western U-l -f 1450 2-14-53 ±
H
1500 Half a Hero (75) Comedy MGM S- 1-53 -|-
+
1490 Hannah Lee (7S) Western. Jack Broder Prod. 7- 4-53 + +
1430 Hans Christian Andersen (112) Fantasy.. RKO 11-29-52 ++ -H-
1467 Hell Is Sold Out (75) Drama Realart 4-18-53 -f
Here the Girls 1526 Come (78) Musical Para 10-24-53 ++ +
1266 Hills of Ireland (65) Travel
Musical World Travel 2- 2-51 -f
1493 Hindu. The (S3) Fcrrin 7-11-53 +
1442 Hitch-Hiker, The (71) Drama 1-17-53 -f RKO ±
Hollywood Thrill-Makers (. .) Drama LP
1461 Homesteaders. The (62) Western AA 3-28-53 ±
Hondo (..) Drama (Three-dimension) WB
Hot (6OI/2) News Drama AA
1477Houdini (106) Drama Para 5-23-53 -f +
1470 House of Wax (88) Drama
(Three-dimension, Natural Vision) WB 4-25-53 H +
1532 How to Marry a Millionaire (95) Drama
(Cinemascope) 20th-Fox 11-14-53 tt H
1494 Hundred Hour Hunt (84) Drama Greshler 7-11-53 ±
++++++!+
++
5+3-
7+1-
&+-2-
7+5-
2+2-
7+1-
1479 I Believe in You (91) Drama U-l 5-30-53 ^ ±
1450 I Confess (95) Drama WB 2-14-53 -|- ++
1445 I Love Melvin (77) Musical MGM 2- 7-53 -f -f
1498 1. the Jury (87) Urama 7-25-53 ±
-f-
1374 If Moscow strikes (69)
Documentary March of Time 5-17-52 -f
1498 Inferno (83) Sup-West (Threedimension)
20th-Fox 7-25-53 -H- -H
1468 Invaders From Mars (78) Drama 20th-Fox 4-18-53 -f +
1479 Iron Mountain Trail (54) Western Rep 5-30-53 +
1504 Island in the Sky (109) Drama WB 8- 8-53 ±
1478 It Came From Outer Space (SO) Drama
(Three-dimension) U-l 5-23-53 [+ -f
1468 It Happens Every Thursday (80) Drama.. U-l 4-18-53 ± -f
1508 11 Started in Paraoise (88) Drama Astor 8-22-53 -f
1386 Ivanhoe (106) Drama MGM 6-21-52 H +
J
1460 Jack McCall, Desperado (76) Western. .. Col 3-21-53+ ±
1526 Jack Slade (89) Drama AA 10-24-53 + —
1466 Jamaica Run (92) Drama Para 4-11-53++ ±
1441 Jazz Sinner. The (107) Drama WB 1-17-53 ++
(73)
+
1529Jcnnifer Drama AA 11- 7-53 -
1445 Jeopardy (70) Drama MGM 1-31-53+ +
1520 Joe Louis Story. The (88) Drama U 10- 3-53 + ++
1492 Johnny, the Giant Killer (70) Fantasy LP 7-11-53 + +
1471 Juooler, The (86) Drama Col 5-2-53++ +
1484 Julius Caesar (122) Historical Drama. MGM 6-13-53 ++ ++
K
1495 Kid From Left Field. The (80)
Comedy 20th-Fox 7-18-53 ++ +f
Killer Ape. The (. .) Drama Col
1530 Kiss Me Kate (109) Musical
(Three-dimension) MGM 11- 7-53 ++ ++
L
1462 Lady Wants Mink, The (92) Comedy Rep 3-28-53 ± it
1510 Landfall (88) Drama Stratford 8-29-53 ±
1531 Ust of the Pony Riders (59) Western. .Col 11-14-53 ±
1484 Last Posse, The (73) Western Col 6-13-53 + ±
1497 Latin Lovers (104) Drama MGM 7-25-53 +f +
1466 Law and Order (80) Western U-l 4-11-53+ +
1351 Lcs Miserable! (110) (American Dialon)
Drama IFE 3- 8-52 +
1485 Let's Do It Ajain (95) Mus-Com Col 6-20-53 + +
1458 Lili (81) Comedy-Drama MGM 3-14-53 ++ +
Limpino Man (..) Drama LP
1514 Lion Is in the Streets. A (88) Drama. WB 9-12-53 + +
++
1491 Little Boy Lost (95) Drama Para 7-11-53 ±

UA
++ Very Good; + Good; ~ Fair; - Poor; - Very Poor. the summory t' is rated 2 pluses, "- 05 2 minuses.
REVIEW DIGEST
6-20-53 ± ±

I
Homesteaders,
1
Vigilante
] Dragonfly Squadron (..) D. .
Runnii'
i in parentheses. Letters and combinations thereof indicate story type as follows: (C) Comeay; (
1
Never
I
Cry
I
Fast
!
©Young
e productions by company in order of release. Number in square is national release date.
; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musicol; (W) Western; (SW) Supci
western. Release number follows, ti denotes BOXOFFICE Blue Ribbon Award Winner. Photographi
© Color; ^j/ 3-D; a Wide Screen. For review dotes and Picture Guide page numbers, see Review Digest. !
ALLIED ARTISTS
White Lightning
I (61 ) AD . . 5326
Stanley Clements, Barbara Beitar, 8. Brodle
The (62) W . . 5323
Wild BiU Elliott, Bobert Lowery, J. Seay
m Morksmon, The (61) W. .5333
Wayne Morris. Elena Verdup). Stanlord JoUey
H Trail Bloien (63) W. .5329
Alan Hale Jr.. Hlcbird Tyler, Jim riciwerB
m Cow Country (82) W. .5310
COLUMBIA
Member of the Wedding, The
(91) D..521
Ethel Waters, Julie Harris. B. DeWIlde
QPrince of Pirates (80) D. .524
Jolin Derek, Barljara Rush, Carla Balenda
Five Angles on Murder (88) D. .543
Jean Kent, Dirk Bogarde, Susan Shaw
©All Ashore (80) M. .534
Savage Mutiny (73) D..539
On Top of Old Smoky (59) W..572
©Salome (103) D. .545
Rita Hayworth, Stewart Granger, C. Ijuigbton
(Special prerelease)
^J'Mon in the Dork (70) D. .547
Edmund O'Brien. Audrey Totter, T. DeCorala
Gloss Woll, The (80) D. .541
©Jack McColl, Desperado (76).. W.. 537
One Girl's Confession (74) W . . 528
Girls (70) D..526
LIPPERT
m Perils of the Jangle (63)
Clyde Beatty, PhyUIa Coata, B. i
13 White Goddess (73)
Jon Hall, B. Montgomery, M. Ma
i
Bod Blonde (80)
Barbara Paytoo, Tony Wright,
] Bachelor In Porb (83)...
Dennis Price, Anne Vemoo,
.D..5214
irrar
.D..5224
D..5211
Valk
.5213
M-G-M
dl Bottle Circus (90)
Humphrey Bogart. June Allyaon, K. 1
Hi Cent identolly Connie (71 )
Van Johnson. Janet Leigh, Louis Ctih
m ©I Love Melvin (77)
Donald O'Connor, Debbie Reynolds, Ui
m Girl Who Hod Everything, The
(69)
Elizabeth Taylor, WUUam PoweU, t.
[3 Sombrero (103)
Rlcardo Montalban, Pier Anftll. Tmnni
51 ©Small Town Girl (93)
Jane FoweU. Farley Granger, Ana UU
53 Bright Rood (69)
Dorothy Dandrldge, Bobert Hertoo, A
HCode Two (69)
Sally Forrest, Ralph Meeker, Keanan V
H Rebel City (63) D..5324
Willi BUI Elliott, Marjorle Lord, Bobert Kent
m Loose In London (62) C. .5319
Leo Gorce;, Hunts Hall, Bernard Oorce;
Safari Drums (71) D. .5314
Johnny Sheffield. Barbara Bestar, D. Kennedy
. 5309
Keith Larsen, Peggie Castle, Dona Drake
S ©Son of Belle Storr (70) W .
©^Fort Tl (73) AD. .546
George .Montgomery, Joan Voh», Irrtng Bamo
©Ambush ot Tomahawk Gop
(73) W..522
John Derek, John Hodlak, Darld Brian
©Serpent of the Nile (81) D. .538
Bhonda Fleral.'ig. William Lundlgan, B. Bun
Goldtown Ghost Riders (57) V^. .574
Gene Autry, Smiley Burnette, Gall Darts
Juggler, The (86) D. .520
Kirk tPouglas, Milly VlUle, Paul Stewart
©Siren of Bagdad (72) D..549
Paul Henreld, Patricia Medina, Hans Coorled
49th Mon, The (73) D..529
Jolin Ireland, Richard Denning, 8. Dalbert
©Let's Do It Agoin (95) MC. .601
,Iane Wyman, Ray Mllland. Aldo Kay
©Flome of Calcutta (70) D. .603
Denlse Darcel. Patrle Knowles
Lost Posse, The (73) D. .602
Broderlck Crawford. John Derek, Wanda Hendrli
Pack Train (57) W. .575
Gene Autry, Gall Darla, Smiley Burnette -
Ei Twilight Women (89) D. .5217
Freda Jackson, Rene Bay, h. Maxwell
m Slosher, The (75) D. .5218
James Kenney, Joan Collins, Robert Ayree
m ©Johnny, the Glont Killer (70). .F. .5205
Anlro.ated Cartoon Feature
El Ghost Ship (69) D. .5228
Hazel Court, Dermot Walsh, Oqik Harden
(79) D..5229
Let Me Go (94)
Clark Gable, Gone TIemey, E. Hi
of the Hunted (79)
Vlttorio Oassman. Polly Bergen,
Remains to Be Seen
I (88)
June Allyson. Van Jobnaao, Lgoli
Company (63)
Howard Keel. Polly Bergen, Nina
Bess (112)
Stewart Granger, Jean Simmons,
j Slight Cose of Lorceny (71)..,
Mickey Rooney, Eddie Bracken, U.
l©>5'Areno(71)
Gig Young, Folly Bergea, Jean Ha|
i ©Scandal at Scourie (90)
U Dream Wife (99)..
3 ©Story of Three Loves, The
(121)
Kirk Douglas, Pier AngeU, Jamat 1
Dangerous When Wet (95)...
5olU©LIII (81)
Leslie Carnn. Mel Ferrer, J. P. AoMi
511 ©Ride, Voquerol (90)
Robert Taylor, A?a Gardner, Howiffl
a ©Affoir In Monte Corlo (74). . .D. .5307
Merle Hberon, Blchard Todd, Leo Oem
@ Clipped Wings (65) C. .5320
Leo Gorcey. HunU Hall, June Vincent
m Mexicon Manhunt (71) D. .5317
George Brent, Hillary Brooke, Karen Staarpe
Fighting Lowman (71) W . . 5334
Wayne Morris, Virginia Grey, Myron Healey
ElORoyol African Rifles (75) D. .5403
Lnuh Hayward, Veronica Hurst, Roy Olenn
(S Yellow Balloon (80) D. .5430
Andrew Ray, Kathleen Byan, Kenneth More
ni Hot News (601/2) D. .5327
Stanley Clcmenta, Glorta Henry, Ted DeCorsla
§1 Jennifer (73) D. .5407
Ida Lupino, Howard Duff, Rob«rt Nlchola
Jock Slade (89) D. .5406
Mark Stevens, Dorothy Malone, Barton UacLane
Terror (70) W . . 5422
Wild Bill eiUott, Mary EUen Kay, 0. Wallace
Mission Over Koreo (86) D. .607
John Hodlak, John Derek, Audrey Totter
Valley of Head Hunters (67) D. .608
Johnny Welssmuller, OirLstlne Larson, 8. Rltch
©5,000 Fingers of Dr. T. (88).. F.. 604
Peter Llnd Hayes, Mary Healy. Hans Conrled
©Crulsin' Down the River (81)..M..606
Dick Haymes. Audrey Totter, BlUy Daniels
©^Stronger Wore a Gun (83). .SW. .605
Randolph Scott. Claire Trevor. J. Weldon
From Here to Eternity (1 18) D. .616
Burt Lancaster, Montgomery Cllft, D. Kerr
©Conquest of Cochise (70) W. .610
John Hodlak, Robert Suck, Joy Page
Chino Venture (83) D. .609
Edmond O'Brien. Barry Sullltan, Jocelyn Brando
Sky Commando (69) D. .61 1
Dan Duryea, Francis GUford, Touch Conners
Saginaw Trail (56) W. .576
Gene Autry, SmUey Burnette. Connie Marshall
Big Heat, The (90) D. .615
'
Glenn Ford, Gloria Grabame, Robert Burton
©Slaves of Bobylon, The (32). . .D. .612
Richard Conte, Linda Chrlatlas, Terry KUburn
Combat Squad (72) D. .613
John Ireland, Lon McCalllster, Hal March
©^yCun Fury (82)
SW..617
Rock Hudson, Donna Reed, PtU Carey
Lost of the Pony Riders (59). . . W. .573
Gene Autry. Smiley Burnette, Kathleen Case
Paris Model (81) D..621
Paulette Goddard, Marilyn Maxwell, Eva Gabor
©Prisoners of the Casboh (78).. D.. 622
Cesar Romero, Gloria Grahame, Turban Bey
1 Prelect Moon Base (63) D. .5315
Donna Martell, Ross Ford, Hayden Rorke
1 Norman Conquest (79) D. .5303
Tom Conway, Eva Bartok
m Undercover Agent (69) D. .5306
Dcrmot Walsh, Hazel Court
g] The Fighting Men (63) D. .5222
Ro-sann Biazzi, Claudine Dupuls
aShodow Man (..)
D..5316
Ce*!ar Romero
@ ©Sins of Jezebel (75) D . . 5225
Paulette Goddard, George Nader, John Hoyt
HMan From Coiro, The (..) D..5302
Geofge Raa, lainna Maria Caoale
a Terror Street (. .) D. .5304
Dan Duryea
@ Fortune in Diamonds (. .) D. .5317
Scott Brady, Mary Castle
ID ©Band Wagon, The (112)
Fred Astalre. Cyd Charlise. Jack I
53 Affairs of Doble Gillls (73). . .
Debbie Reynolds. Bobby Van, B. Bi
HI Big Leaguer (71).
Robinson, Vera-Ellen, J. R
i
©Latin Lovers (104)
Lana Turner, John Lund, Rltardo Hn
lirn'm
m Terror on o Troln (72)
Glenn Ford. Anne Vernoa. Maurice Di
S Actress, The (90) C
Spencer Tracy, Jean Slramens, T
Richard WIdmark. Karl Maiden,
51 ©All the Brothers Were Vollont
(101) >
Robert Taylor. Btewart Granger, Ann
! Texas Badman (62) W. .5335
Wayne Morris. Elaine Itlley
John llodlak, Harhara Britton, Bruce Bennett
©Arrow In the Duit D.
Sterling Ilayden, Coleen Gray, Keltb Larsen
©Ghost of O'Leary, Th« D. .
Tionne DeCarlo. Darld Nlren
Goldon Idol, The D. .
Johnny Sheffield. Anne Kimball, L Bradford
'^House In the Sea D. .
Joan Bennett, lllchard Conte, Wanda Uendrli
Off the Record D. .
Barry Sullivan, Dorothy Malone
Paris Playboys C. .
Leo (Jorcey, Hunti Hall, Veola Vonn
©Pride of the BluegroM (..)..D..
yoyd Bridges, Vera Hllea
Riot In Cell Block 11 D..
Nerille Brand, WlUlam BchtUert
World for Ranaom (..) D.
Dan Duryea, Gene liockbtrt, Patrle Knowlet
©Drums of Tohiti (. .) D. .
r;iiriria Meillna, Dennis O'Keefe, F. L. Sullivan
Killer Ape, The (. .) AD. .626
Johnny Wrlssninller, Carol Tliurstoo
Ox'Nebraskon, The (68) D. .618
Phil Carey. Roberta Haynes, Wallace Ford
Bod for Each Other D. .624
Charlton lleston. Uiabeth Bcott
©Bottle of Rogue River D.
(leorue Montgnniery. Martha Hycr
©Charge of the Lancers D. .625
Paulette Goddard, Jean Pierre Aumont
©Hell Below Zero D.
Alan Ladd, Joan Tetzel, Basil Sidney
Hot Blood D . . 623
Marlon Brando, Mary Murphy, Robert Keith
©Iron Glove, The D. .
Robert Stack, Ursula Thelss
It Should Happen to You C. .
Judy Holllday. Peter Lawford, Jack Lemmon
-^Maln Event D.
Broderlck Crawford, Roberta Haynee
©i;/Mls5 Sadie Thompson D. .
Rita Hayworth. Aldo Ray, Jose Ferrer
©Paratrooper D. .619
Alan Ladd. Susan Stephen. Len Oenn
[5] Limping Man (. .) D. .5318
Lloyd Bridges. Mary Castle
SS Hollywood Thrill-Makers (. .). . .D. .5321
James Gleason, Bill Henry
^ ©Easy to Love (96) '.'iM
Esther WUllams, Van Johnson, ToV 'f^M
Txecutive~SuIte~7TTTTT77777rrT|^*-
William Holden. Barbara Stanwyck, J lll»"t
©Flome end the Flesh
Lana Turner, Pier Angell. Carlos Thomii
•
©Give a Girl o Breok
Marge and Oower Champion, Debbie E< "•
©Gypsy Colt
Donna Corcoran, Ward Bond, Frances 1
Julius Caesar
M.irlon Brando. James Mason. Louij •
(
©Knights of Round Table
RolK-rt Taylor. Ava Gardner, Mel Fern
©Long, Long Trailer, The
Lucille Ball, Dcsi Amai, Marlorle Mi
©Rhapsody
v^
Hlzabcth Taylor, Vlttorio Gaasman. J n"»
©Rose Marie
'!•
J
Ann BIytb, Howard Keel. Fernando Ut "1
©Soodla
•iaJ
Cornel Wilde. Mel Ferrer. RIU OM IMM-

' r
ai
.
1
©Appointment
I
Marry
.
. 52 1
.
.
.
. :
.
lARAMOUNT
"ISSfon Are Singing, Th« (99). M. .5214
seiairr aoonet, Uurltz Melebler
Jb. Back, Little Sheba (99). .D. .5213
':
Umaster, Shirley Bwtli, Terr; Uwre
;iflf of Pleasure Island, Th«
1(95) C..5215
Don Taylor, Glsa Undiester
I (89) C..5216
lUctty BeoDey. Marilyn Maxwell
'•onf Express (101) SW..5217
irllOD Heston. Khooila ncnlng. J. Sterling
.ySongoreo (95) D. .5230
.niDilo Umas. Arlene Dahl, f. L. Sulllian
ifclal prtrrlcase)
jlreotest Show on Earth, The
||S3)
D..5129
"llten, Janes Stewart, Cornel Wilde
Award release)
Run (92) D. .5220
Arlene Dahl. Wendell Corey
The (84) D..5221
Jan Sterling, CoIeen'Gray
f (108) C..5222
lewis. Dean Martin, Uiabeth Bcott
udlnl (106) D..5223
("urtls. Janet Lelgb, Torin niatcher
eg 17 (120)
D..5224
lam Holden, Doo Taylor, OIU Prmilnger
(105) SW..5227
ItoB Heston, Mary Sinclair, Brian Keith
ihone (117)
D..5225
Ladd. Jean Arthur, Van Heflln
oman Holiday (119) D. .5301
ry Peck, Audrey Hepburn, Eddie Albert
dy, The (95) C..5302
Martin, Jerry Lewis, Donna Bted
C ar of the Worlds, The (85) . . D . . 5303
(,: Barry. Ann Iloblnson
i'le Boy Lost (95) D. .5304
E; Crosby, Claude Dauphin, Nicole Maurey
^ Those Redheads From Seattle
90) M..5305
Fnda Fleming, Guy Mitchell, Teresa Brewer
flight to Tongier (90) D. .5306
Fontaine, Jacli Palance, Corlnne Calret
>tony Boy (94) D. .5307
Ladd. James Mason, Patrlda Medio*
;ose Fire (..) Doc. .5308
Documentary
— - B^iko Seas D.
^^Ubt Byan, Jan Sterling, Brian Keith
"ETH?""*'''' ^'9 Night C.
'""I^HHope, Joan Fontaine
"St «rP''?"* ^""' ^D. .
*' .
fP^ I»ylw. Dana Andrews. Peter rinck
Hver Female C. .5226
' S.' •'"S'". WlUlam Holden, Paul Dougla«
©Pivoro
D..
f^^Mdo Lamas, Rhonda Fleming
y ock on Wood C. .
Kaye, Mai Zetterllng
"^oney From Home C.
.' Marthi Jerry Uwls, Richard Haydn
^d Garters
SW..
jj-nary Cleooey, Jack Carsoo, Qeoe Barry
®'»es
D..
K- Douglas. Sllvana Mangano. A. Qulnn
©lilte Chrlstmai . .777. . . . .M.
_°: Crosby. Danny Kaye, Rosemary Clooney
RKO RADIO
m Hitch-Hlkor, The (71) D. .314
Sdmond O'Brien, Prank Lorejoy, W. Talman
a Count the Noun (74) D. .316
Macdonald Carey, Teres* Wright, D. Horan
B]] Port Sinister (65) D..317
James Warren, Lynne Roberta, P. Cavanaugb
H Big Frame, The (66) D. .319
Mark 8te»ai3. Je»n Kent
@©Seo Devils (91) D. .320
Yionne lieCarln. Rock Hudsoo, Uaiwell Seed
m Below the Sohara (65) Doc. .321
Armaiid and Mlcbaela Denis, natlre oa^t
Tarzon and the She-Devil (76).. D.. 324
Lex Barker. Joyce MacKemie, Raymond Burr
m Affair With a Stranger (86) D. .323
Jean Simmons. Victor Mature, Monica Lewis
51 Merry Mirthquokes (68) M. .325
Liberie
iSl ©Sea Around Us, The (61).
[3 ©Sword ond the Rose, The (92). D.. 491
Richard Todd. Gli-nls Johns. Michael Cough
m ©^yDevil's Conyon (92) D . . 402
Dale Robertson. Virginia Mayo. B. MeNaUy
in Honduras
(80) D..406
Ann Sheridan. Glenn Ford. Zachary Scott
[©Louisiana Territory (65) Doc. .405
Val Winter, Leo Zlnser. Julian Melster
Me Again (73) C. .404
Marie Wilson. Robert Cummlogs, Jeaa Barker
l©Decameron Nights (87) CD. .461
Joan Fontaine, Louis Jourdan, BInnle Barnes
IShe Had to Say Yes (89) C. .
Jean Simmons. Rnbert Mltchum, A. Hunnlcutt
Heavy Water Doc . .
©Jet Pilot
D..
John Wayne. Janet Leigh. J. C. Fllppen
Night Without Stars D. .
David Farrar. Nadla Gray
©-^Rangers of the North SW. .
Victor Mature, Piper Laurie
©Rob Roy
Hchiird Todd. Glynls Johns
©%3/Son of Sinbad
.AD.
Dale Robertson, SaUy Forrest. Ull St. Cyr
Target Earth D. .
REPUBLIC
O Womoi They Almost Lynched
(90) D..5204
John Lund, Audrey Totter. Brian Uooleyy
aOLady Wonts Mink, The (92). .C. .5205
Ere Arden, Dennis O'Keefe, Ruth Buseey
(SSun Shines Bright, The (90). . .0. .5208
Charles Wlnnlnger. A. Whelan. Jobn Bustell
IS Iron Mountain Troll (54) W. .5231
Rei Allen, Slim Pickens, Grant Withers
S Savage Frontier (54) W. .5242
Allaa "Eocky" Lani;. Eddy WaUer. B. StMle
S) Down Laredo Way (54)
Rex Allen, Marjorle Lord, Dona I
El Bondits of the West (54)
Allan "Rocky" Lane, Cathy Downs,
Si Champ for a Day (90)
Alex Nleol, Audrey Totter, CbwUe
f. .5243
BarcTOft
)..52n
m El Paso Stompode (54) W. .5244
Allan "Rocky" Lane. PhjUls Coates, B. Wallw
a Trent's Lost Case (90) D .
Jllchael WUdlnj, Margaret Lockwood, 0. WeUes
S Shadows of Ton^^bstone (54). . .W. .5233
Res Allen, Jeanne jwper, BUm Pickeoe
SD Crozylegs (88) D. .5224
Llovd Nolan, Joan Vohs, Hroy Hlrseh
SI Flight Nurse (90) D. .5301
Joan Leslie. Forrest Tucker, Jeff Donnell
Fortune Hunter, The D.
John Derek. Joan Erans. Harry C»rey )r.
Hell's Half Aero D.
Wendell Corey, Bielyn Keyee
©Jubilee Troll
W..
Vera Ralston, Forrest Tucker, Jo*n Leslie
Johnny Guitar D..
Joan Crawford, Sterling Hayden
©Loughing Ann CD. .
Margaret Lockwood, Wendell Corey. F. Tueksr
Outcast, The D . .
Dorothy McGulre. Stephen McNally
Red River Shore W.
Rei Allen
Trouble In tlie Glen D.
Margaret Lockwood, Forrest Tucker, V. Mdaglln
Valley of the Wild Stallion W.
Rex Allen, Carl* Balenda
2
FEATURE
CHART
20TH CENT URY-FOX | >^
Toxl (77)~ . .; CO.. 309
Dan lialky. Coniiance Smith. B. York*
©Dcsllnotlon Gobi (89) D..3I3
lll'-hud Wliliuark. lion Taylor. Caaey AduM
©Down Among the Sheltering
Palms (87) M..3I7
William Undlgan. Olorla iMIUna. Jaa« (kmi
©Coll Me Modom (114) M..3II
Ktliel Merman. Donald O'CoiDar, G. Bandsn
President's Lody, The (96) D. .312
Suita llsyward. Cliarlton Ileitaa, T. Ma/ihall
©Tonight We Sing ( 1 09) MD . . 3'
Darld Wayne. Bilo I'lnj*. RoberU P«t«i
©Invaders From Mors (78) D. .31
llcicne Carter, Arthur Knna, Jlaay Hunt
Mon on a Tightrope (105) D. .315
Kredtrlc .March, Terry Moore, Adal»lM Menjot
OTItanle (98) D. .:
Clifton Webb, Barbara Stanwyck, T. Bitter
Desert Rah, The (88) D. .319
Richard Burton. James Mtua. B. Nrvtoa
Pickup an South Street (80) D. .322
Richard Wldmark. Jean Peters. Thilaa Bitter
©Powder River (77) D..32
Rory Calhoun, Corhme Calict. C. Mllebell
©Girl Next Door, The (92) M. .320
Dan Dallej. June daier. BUly Qray
©White Witch Doctor (96) D . . 324
Susan Haywird, Robert Mltchun. Walter RIaak
©Former Takes a Wife, The (81 ) M .
Betty Orable. Dale llobertioa, Jotaa Carroll
Glory Brigade, The (81) D. .323
Vidor Mature, Alexander Sceorby, Lee Martin
Kid From LeH Field, The (80)... C. 325
Dangerous Crossing (75) O. .330
©Snows of Kllimonfaro, Tke
(11 7) P.
©xi'lnferno (83) SW..329
Riiooda Fleming. W. Lundlgao. Robert B)
©Gentlemen Prefer Blondes
(91) M..326
Marilyn Monroe, Jane Russell, Charles Cobum
Sailor of the King (83) D. .3:
Michael Bennle, Jeffrey BunUr. Wendy lUUer
©City of Bod Men (82) SW. .328
Dale Robertson. Jeanne Craln, Lloyd Bridges
Blueprint for Murder, A (76) O. .33
Joseph Cotten, Jean Peters. Gary Merrill
Mr. Scoutmoster (87) C. .33
Clifton Webb. Frances Dee. Geerte WInslow
©nRobe, The (135) D. .335
Victor Mature, Richard Bortoo. Jean Bin
(Prerelease)
Thy Neighbor's Wife (77) D. .333
Hugo Haas, Oeo Moore
VIckl (85)
D..334
Jeanne Craln. Casey Adame, Je«o Pettrs
©cziHow to Marry a Millionaire
(95) CD.. 3;
Betty Grable. Marilyn tlonroe. Lauren Bacill
©Inferno (83) (2-D) SW. .346
Robert
Ryao
©oBeneoth the 12-Mlle Reef
(..) D..33
Robert Wacner. Terry Moore. Gilbert Roland
Man Crazy ( . . ) D .
Neville Brand. Christine White. Coleen Moore
Man In the Attic D. ( . . ) .
Jack Palance, Constance Smith. Byron Palmi
©oDemetrlus ond the
Gladiators AD .
Victor Mature, Susan Hayward. H. Renote
©i^Hell and High Water AD.
Richard Wldmark. Bells Danrl. C. Mitchell
©c^King of the Khyber Rifles.. D..
TjTone Power, Terry Moore
©Miss Robin Crusoe D. .
©Night People 0. .
Gregory Peck. Brodcrick Crawford
©Prince Vollont AD. .
Janet Leigh, Robert Waener. Debr* Paget
©River of No Return D. .
Marilyn Monroe. Robert Mltehum
©Siege of Red River, The D.
Van Johasoo. Jouuie Dru
Three Yoafifl Texoni D. .
Keefe BraaseUe. Mltzl Gaynor
©oWe Believe In Love D.
CUfton Webb. Dorothy McGulre. V. OesiMti

. 53 1
FEATURE
CHART
H^;
UNITED ARTISTS
g) ©Moulin Rouge (119) D..1195
Jose l-'errcr, Z^a Zsa Gabor. C. Mardiand
H ©iJ'Bwono Devil (85) D . . 5300
Robert Slack, Barbara Britton. N. Bruce
(BThat Mon From Tongier (88) . .D. .5303
Nils Aster, Roland Young. NaBCy Coleman
m Phantom From Spoce (72) D. .5306
Noreen Nash, Rudolph Anders, Ted Cooper
51 Shoot First (88) D. .5304
Joel McCrea, Evelyn Keyes. Herbert Lom
@ ©Roiders of the Seven Seas
(88) D..5305
John Payne, Donna Reed, Lon Chaney
Volcono (106) D..5307
Anna Magnanl, Rossano Brazil, G. Brooks
Twonky, The (72) CD. .531
Bans Conried, Gloria Blondell, BUly Lynn
Genghis Khon (78)
D..5312
Manuel Conde, Elvira Reyes, Lou Salvador
m Neonderthal Mon, The (78) D. .5313
Robert Shayne. Doris Merrick. Richard Crane
5g Marshal's Daughter, The (7 1
) . MC .
en Murray, Laurie Anders, Hoot Gibson
M ©Return to Paradise (89) D..5318
Gary Cooper, Roberta Haj-nes, Barry Jones
Fort Algiers (78) D..5319
Yvonne DeCarlo, Carlos Thompson, K. Burr
Moon Is Blue, The (99) C. .5317
William Holden. David Niven, M. McNamara
©My Heort Goes Craiy (70), . .M. .5316
Sid Field. Greta Gynt, I'etula Clark
a ©Gun Belt (77) W..5320
S3 Vice Squad (87)
D..5321
©Melba (115)
MD..5324
Patrice Munsel, Robert Morley, Martlta Hunt
m ©Captoin Scarlett (75) D . . 1 1 76
Richard Greene, Leanora Amar
^'1, the Jury (87) D..5323
Bitf Elliot, Peggie Castle, Preston Foster
m Gay Adventure, The (82) D . . 530
Jean Pierre Aumont, Burgess Meredith
. 5325
a ©War Point (89) SW .
Robert Stack, Joan Taylor, Keith Larsen
a No Escape (76) D..5315
B ©Sabre Jet (96) D. .5326
Robert Stack, Coleen Gray, Richard Arlen
53 99 River Street (83) D. .5327
John Payne, Evelyn Keyes. Frank Faylen
m Joe Louis Story, The (88) D , . 5328
Coley Wallace, Hilda Simms, Paul Stnvart
O Fake, The (80) D . .
5322
Dennis O'Keefe. Coleen Gray, Hugh WUllams
Donovon's Brain (81) D. .5329
Mon in Hiding (79) D..53>0
Paul Hcnreid. Lois Maxwell, Hugh Sinclair
lD Steel Lody, The (84) D..5331
Rod Cameron, Tab Hunter, Jolin Dchner
Drogon's Gold (..) D. .5332
John Archer, Hillary Brooke
Village, The (98) D. .5333
John Justin, Eva Dahlheck, Sigfrit Steiner
©Crossed Swords (..) D. .5334
Errnl Flynn. Gina Lollobrlelda
Stronger on the Prowl (82) . . . .D . .5335
Paul Muni. Joan Lorring, Vlttorlo Manunta
H ©Shark River (80) D. .5336
Steve Cochran. Carole Matthews, W. Stevens
©Captain John Smith and
Pocohontos (75) D. .5337
Anthony Dexter. Jody Lawrance, Alan Hale jr.
©Song of the Land (71). .. .Doc. .5338
[U Yesterday and Today (57) . . .
George Jessel
Wicked Womon (..)
Beverly Michaels. Richard Bgan
m ©Riders to the Stars (..)....
Richard Carlson, William Lundig:ul
Captain's Paradise, The (85).

'
'
. 6-11-53
.10-15-53
.
. 4-17-53
order of release. Running time follows title. First Is
n
notional
second the dote of review in BOXOFFICE. Symbol between dotes its roting from BOXOFFICE
K.(iis«,
1 i».
\{ Very Good. + Good. ± Foir. — Poor. = Very Poor. © Indicates color photography. ijliUilT^ C}J/];i"j
Title Rel Date Rating Rev'd
JANIMAL CAVALCADE
lunij Capers (S^i) 7-30-53 - 9-19
r Three Big Bears (S) S-27-53 + 9-26
ALL-STAR COMEDIES
Ills and Guys .
(W/z) 4- 4-53
. ± 6-16
ilHe Popped liis Pistol
"
5-14-53 6-20
BUve's Poppin'
(16)
A (16) ± S-15
1953-54 SEASON
Say Can You Sue
„.
(16) 9-10-53 + 10-10
Hunting They Did Go
I
-ff/z) 10-29-53 -f 11-21
P
SORTED FAVORITES
(Reissues)
Iting All Fibbers
(i&/i) 4-16-53
1953-54 SEASON
Wife Decoy (17) 9-17-53
|y Billy (IS) 10-22-53
CANDID MICROPHONE
(One-Reel
Specials)
lint No. 5 (10) .... 6-11-53 + 8-22
1953-54 SEASON
Dect No. 1 (91/2) .... 9-10-53 ± 10-24
COLOR FAVORITES
(Technicolor Reissues)
Helping Paw (7) . . . . 5- 7-53
i'Mad Hatter (7)... 5-2S-53
Hen's Holiday (7) 6-1S-53
Kids (71/2) . 7- 9-53
te Rocky Road to Ruin
(9/2) 8-6-53
1953-54 SEASON
irnival Courage (7) . . . 9- 3-53
ie^ Time (71/2) 10- 8-53
nmand Bored (7).... 11- 5-53
Boy, a Gun and Birds
(M) 11-26-53
COMEDY FAVORITES
(Reissues)
ot Water (I81/2) 7-16-53
1953-54 SEASON
aff Shot at Sunrise
OS) 10-15-53
bnuin^S"'^"'' Mischief
mmm: iiv/s) 11.12-53
JOLLY FROLICS
(Technicolor
Cartoons)
hrlstopher Crumpet (7) 6-25-53 + 8-22
MR. MAGOO
(Technicolor)
5-21-53 ++ 6-20
laggo's Masterpiece (7) 7-30-53 + 9-19
1953-54 SEASON
Slept Here (7) .
+ 11-21
SCREEN SNAPSHOTS
• •
ywood's Great
(9/2) medians 5-14-53 + 6-27
ywood's Pair of Jacks
± (IOI/2) 6-18-53 8-15
lilt West in Hollywood
(10) 7-23-53 ± 9-19
1953-54 SEASON
Stuntmen
'^
K»{;ar.lHPlllWood
mVz) 9-17-53 + 10-31
Laugh Parade
ruHywood
M) 10-22-53 + 11-21
ten of the West (10) 11-19-53
SERIALS
he Lost Planet 6- 4-53 +7-4
15 Chapters
1953-54 SEASON
he Great Adventures of
Cantain Kidd 9-17-53 -f 10-10
15 Chapters
STOOGE COMEDIES
.oose Loot (16) 4- 2-53 5-16
ricky Dicks (16) 5- 7-53 ± 6-20
1953-54 SEASON
lip, Sew and Stitch (17) 9- 3-53 10-24
luthle Trouble (16!/2)..10- 8-53 + 10-31
DIMENSION STOOGE
COMEDIES
t.,,,11,.^
"Ai. ipooks! (16^ 6-15-53 6-20
My Backfire 8-15-53 + 9-26
(16)
^M^K"''"
f.f»
THRILLS OF MUSIC
(Reissues)
es Elgart & Orch. (10) 4-30-53
horty Sherlock & Orch.
(8^2) 6- 4-53
1953-54 SEASON
eorje Towne & Orch.
(10) 9-24-53
loyd Raeburn & Orch.
(U) 11-26-53
TOPNOTCHERS
leyond the Frontier (10) 5-2S-53 + 8-15
Ills Is Versailles (10/2) 6-25-53 ± 8-22
UPA CARTOON SPECIAL
ierald McBoing Boing's
Symphony (8) 7-15-53 ff
1953-54 SEASON
he Tell Tale Heart (8).. Aug. -53 + 10-24
I Unicorn in the Garden
(7) 9-24-53 4+ 10-31
JmpCE BookinGuide : : Nov. 28, 1953
WORLD OF SPORTS
5807 World's Championship Rodeo
(10) 5-21-53 + 6-20
5S0S Billiard and Bowling
Champs (91/2) 6-18-53 ± 9-26
5809 Dude Ranch Sports (9/2) 7-23-53 9-19
-|-
1953-54 SEASON
6S01 Assault and Mat-Teiy
(10) 9-24-53 + 10-24
Hockey Thrills and Spills
(91 '2> 10-15-53 + 11-21
6803 Snow Speedsters (..)... 11-12-53
Metro-Goldwyn-Mayer
Prod. No. Title Rel Date Rating Rev'd
CARTOONS
(Technicolor)
W-442 Little Johnny Jet (7) 4-18-53 4+ 5-16 I
W-443 That's My Pup] (7)... 4-25 53 + 5-16
W-444 Heir Bear (6) 5-30-53 -j- 6-27
W-445 TV of Tomorrow (7) . . 6- 6-53 ff 6-27
W-446Wee Willie Wildcat
(7) 6-20-53 +9-5
1953-54 SEASON
W-531 Just Ducky (7) 9- 5-53 H 10-31
W-532 Half Pint Palomino (7) 9-26-53 + 11-14
W-533 Two Little Indians (7) 10-17-53
W-534 Life With Tom (S) 11-21-53
. . . .
W-535 Three Little Pups
(7) 12-26-53
FITZPATRICE TRAVELTALKS
(Technicolor)
T-415 Beautiful Bavaria (9) . . 4- 4-53 + 4-25
T-416 Johannesburg—City of
Gold (8) 5-16-53
T-417 Delightful Denmark (8) 6-27-53 +8-8
T.418 Copenhagen—City of
Towers (9) 7- 4-53 +9-5
1953-54 SEASON
T-511 Seeing Spain (9) 10-17-53
T-512 In the Valley of the Rhine
(9) 11-28-53
GOLD MEDAL REPRINTS
(Technicolor Reissues)
W-465 Red Hot Riding Hood
(7) 5- 4-53
W-466 Flirty Birdy (7) 7- 4-53
1953-54 SEASON
W-561 Swingshift Cinderrila
(S) 10- 3-53
Springtime W-562 for Thomas
(8) 11- 7-53
The W-563 Bear That Couldn't
Sleep (9) 12- 5-53
Northwest Police
W-565 Hounded
(8) 12-19-53
PETE SMITH SPECIALTIES
Travel Quiz 4-25-53 + S-457 (9) 5-16
.... 5-30-53 +6-6
S-45S Postman, The (10)
S-459 DoB'n Ducks (10) .... 6-27-53 +8-8
S-460 Ancient Cures (8) 7-11-53 +8-8
S-461 Cash Slashers (10) .... 8-31-53 ff 9- 5
1953-54 SEASON
S-551 It Would Serve 'Em Right
(10) 9-12-53 + 11-14
S-552This Is a Living?
(9) 10-10-53 11-14
S-553 Undlording It (9).... 11- 7-53 + 10-24
S-554 Things We Can Do Without
(9) 12- 5-53
S-555 Film Antics (S) 1-2-54
PROPHECIES OF NOSTRADAMUS
R-422 Let's Ask Nostradamus
(10) 6- 6-53 + 7-25
R-423 Nostradamus and the
Queen (10) S-29-53 it 10-24
Paramount
Prod. No. Title Rel Date Rating Rev'd
CARTOON CHAMPIONS
S13-1 The Wee Men (10) ... .10- 2-53
S13-2 The Enchanted Square
(10) 10- 2-53
S13-3 Cheese Burglar (7) . . . . 10- 2-53
S13-4The Stupidstitious
Cat (7) 10- 2-53
S13-5 Much Ado About Mutton
(8) 10- 2-53
S13-6 Naughty But Mice (7). 10- 2-53
CASPER CARTOONS
(Technicolor)
B12-4 North Pal (7) 5-29-53 + 7-25
B12-5 By the Old Mill Scream
(7) 7- 3-53 +8-8
B12-6 Boo Peep (7) 8-28-53 + 10- 3
1953-54 SEASON
Little . . or Diet (7) BI3-ID0 10-16-53 + 10-31
GRANTLAND RICE SPORTLIGHTS
R12-7 The Wizard of Clubs
(9) 4-10-53 +5-2
R12-S The Sporting British West
Indies (9) 5- 1-53 + 6-27
R12-9 Green Mountain Speedsters
(10) 6- 5-53 + 8-15
R12-10 Flying Horseshoes (9). 6-12-53 ff 8
R12-11 Wee Water Wonders
(9) 7-10-53 ff 9-19
Collegiate
+
R12-12 Circus Champs
(9) 8-14-53 9-26
1953-54 SEASON
R13-1 Rocky Mountain River
Thrills (9) 10- 2-53 H
HEADLINER CHAMPIONS
A13-lTuna (9) 10- 2-53
A13-2 Timber Athletes (9)... 10- 2-53
A13-3 Try and Catch Me (9) . .10- 2-53
A13-4 Who's Who in Animal Land
(10) 10- 2-53
A13-5 Bundle From Brazil
(10) 10- 2-53
A13-6Broncs and Brands (9). 10- 2-53
HERMAN & KATNIP
(Technicolor Cartoons)
H12.3 Herman, the Cartoonist
(7) 5-15-53 +
H12-4 Drinks on the Mouse (7) 8-28-53 +
KARTUNES
(Technicolor)
X12-3 Philharmaniacs (7) ... 4- 3-52 +
X12-4 Aero-Nutics (7) 5- 8-53 +
X12-5 Invention Convention (7) 6-19-53 +
X12-6 No Place Like Rome (7) 7-31-53 +
NOVELTOONS
(Technicolor)
P12-4 Winner hy a Hare (6) ,
+
P12-5 Better Bait Than Never
(7) 6- 5-53 ±
P12-6Surf Bored (7) 7-17-53 +
PACEMAKERS
K12-5Call Me Skinny (10).. 6-26-53 ff
K12-6 Hurricane Hunters (10) 8- 7-53 f+
1953-54 SEASON
K13-1 The Spirit of Seventy
(9) 10-2-53 +
POPEYE CARTOONS
(Technicolor)
+
E12-5 Popeye's Mirthday (6) . . 5-22-53
E12-6 Toreadorable (7) .... 6-12-53 E12-7 Baby Wants a Battle (6) 7-24-53 E12-S Firemen's Brawl (6) . . . 8-21-53 +
1953-54 SEASON
E13-7 Popeye, the Ace of Space
(7) 10- 2-53 ff
(Three-dimension)
E13-2 Shaving Muggs (6) 10- 9-53 +
TOPPER
M12-3Thc Littlest Expert on Horse
and Buggy Days (9) . . 4-24-53
+
M12-5 There He Goes Again
(10) 5- 1-53 M12-6Bear Crazy (10) 5-29-53 +
1953-54 SEASON
M13-1 Rowdy Raccoons (10) .10- 2-53
. +
RKO Radio
lo. Title Rel Date Rating I
ADVENTURES IN MUSIC
(Three-dii
Technicolor)
44,601 Melody (10) 6-12-53 ff
44,701 Melody (2-D) (10),., 6-12-53
44,401 Motor Rhythm (8) 9-18-53
44,501 Motor Rhythm (2-D)
(S) 9-18-53
COLOR SPECIALS
43,301 Prowlers of the Everglades
(32) 8-14-53
43,001 Holiday Island (15) , .
8-14-53 ff
DISNEY CARTOONS
(Technicolor)
34.108 For Whom the Bulls
Toil (7) 5- 9-53 ft
Don's Fountain 34.109 ot
Youth (6) 5-30-53 ff
Father's Weekend 6-20-53 ff
(7).
to (7) . .
34.110
34.111 How Dance 7-11-53 +
34.112 The New Neighbor (7) 8- 1-53 ff
1953-54 SEASON
44.101 Football (Then and
Now) (7) 10- 2-53 +
44.102 Rugged Bear (7) 10-23-53
44.103 Working for Peanuts
(..)
.11-11-53
44.104 Canvas Back Donald
44.105 How to Sleep (, .). .12-25-53
1-15-53
.
44.106 Spare the Rod (. .T.
.
44.107 Donald's Diary (. .) 2- 5-53
44.108 The Lone Chipmunks
(. .) 2-28-53
44.109 Dragon Around ( .
3-19-53
44.110 Grin and Bear It (..) 4- 9-53
44.111 The Social Error (..) 4-30-53
44.112 Chips Ahoy 5-21-53
( . .
)
EDGAR KENNEDY
(Reissues)
43.501 Unlucky Dog (15) 8- 7-53
43.502 Trouble or Nothing (18) 8-21-53
43.503 Wall Street Blues (17) 9- 4-53
43.504 Motor Maniacs (18) . . 9- 18-53
43.505 Do or Diet (IS) 10- 2-53
43.506 Heading for Trouble
(18) 10-16-53
LEON ERROL COMEDIES
(Reissues)
43,701 Gem Jams (18) 7-31-53
43 702 He Forgot to Remember
(17) 8-14-53
43.703 Birthday Blues (17) 8-28-53
, ,
43.704 Let's Go Stepping (17) 9-11-53
)
)
43.705 It Shouldn't Happtn
to a Dog (18) 9-25-53
43.706 Maid Trouble (18) . . 10- 9-S3
MICKEY MOUSE BIRTHDAY
CARTOONS
(Reitsueij
44.801 Mickey's Birthday Parly
(8) 8-14-53
44.802 The Pointer (g) 8-21-53
44.803 Tiger Trouble (7) . . , g-28-5J
44.804 The Nifty Nineties (7). 9- 4-53
44.805 Mr. Mouse Takes a Trip
(8) 9-11-53
44.806 The Whalers (8) 9-18-53
MY PAL
(Reissues)
43.201 My Pal (22) 8- 7-53
43.202 Pals Adventure (20).. 9- 4-53
PATHE SPORTSCOPES
44.301 Ben Hogan (8) 9- 4-53
44.302 Bat Boy (8) 10- 2-53 10-10
44.303 Best in Show (8) ... 10-30-53 + U- 7
44.304 Wild Birds Winging
(8) 11-27-53
PEOPLE AND PLACES
32,801 Alaskan Eskimo (26) . . 4-10-53 H 3-14
RAY WHITLEY
(Reissues)
43.401 A Western Welcome
(18) 8-21-53
43.402 Rhythm Wranglers (19) 9-18-53
SCREENLINERS
44.201 Running the Red Blockade
(8) 9-18-53 11- 7
44.202 Herring Hunt (10) ... .10-16-53 + 11- 7
44.203 Laughs of Yesterday
(.,) 11-13-53
SPECIALS
33,109 Tower of Destiny (16) 5-22-53 ft 7-25
1953-54 SEASON
44.101 Shark Killers (15) . . . .10- 2-53 ++ 10-10
44.102 This Is Little League
(15) 10-30-53
SPORTS SPECIALS
43901 Football Headliners
(..) 12-11-53
43,801 Basketball Headliners
(..) 4-16-54
20th Century-Fox
Prod. No. Title Rel Date Rating ReY'd
LEW LEHH
(Reissues)
9381 Sea Food Mamas (8) .June-53
. . .
9382 Grunters and Groaners (10)July-53
SEE IT HAPPEN
6303 Kamikaze (10) July-53 ft 9-19
6304 Impact of Tragedy (10). . .0cl.-53 11- 7
6305 Calamity Strikes (9) . . , . Nov.-53 + U- 7
6306 Focus on Fate ( Dec.-53
. .
SPECIAL
7401 ©nThe Coronation Parade
(7! 2) "'"•53
SPORTS
3307 Sports Immortals (10) .May-53
. .
Roundup (9) June-53 8-22
3302 Football
3303 Morning Light (9) July-53 + 8-15
3304 Unusual Storts (9) Oct.-S3
3305 Laurentian Sports Holiday
(9) Oct. -53 + 11- 7
3306 The Golden Glover (9) Dec.-53
TERRYTOONS
(Technicolor)
5310 Little Roquefort in Playful
Puss (7) May-53 + 5-23
5311 Terry Bears in Plumber's
Helpers (7) May-53 + 5-16
5330 Neck and Neck (7)
(reissue)
May-53
(7)
5312 Mighty Mouse in Hot Rods
June-53 +6-6
5313 The Talking Magpies in
. .
Ten Pin Terrors (7) ,June-53 + 6-20
(7)
5314 Dinky in the Orphan Egg
June-53 +5-6
5315 Little Roquefort in Friday
the 13th (7) July-53 + B-15
in 5316 Mighty Mouse When Mousehood
in
Was Flower (7). July-53 + 8-15
(7)
5317 Terry Bears in Open House
Aug.-53 +9-5
5318 The Talking Magpies in
Bargain Daze (7) Aug.-53 + 9-26
5319 Aesop's Fable Sparky,
the Firefly (7) Sept.-53 + 10-10
Little Roquefort in
, ,„ „
5320
Mouse Menace (7) SeBt.-53 i: 10-31
Terry Bears in the Reluctant
5321
Pup (7) 0ct.-53 + 11-14
in 5322 Dimwit How lo Keej)
Cool (7) 0cl.-53 + U- 7
5323 Dinky in the Timid
Scarecrow (7) No».-53 + 11-14
5324 The Talking Magpies
Log Rollers (7) Nov.-53 + 11-14
. in
5325 Mighty Mouse in Spare
the Rod (7) Dec.-53
Terry Bears in 5326 Growing
(7) Pains Dec.-53 4- 11-21

•
y^fai
oi the lie
SHORTS CHART
Universal-International
Prod. No. Title Rel Date Rating Rev'd
COLOR PARADE
8381 Fiesta Frolics (9) 6- 8-53 H 8-8
8310 Fabulous Dorseys (..). .10-29-53
3-D MUSICAL FEATURETTES
8100 Nat "King" Cole and Russ
Morgan & Orch. (IS) . . Junc-53 +8-8
VARIETY VIEWS
8344 Deadly Drums (10) 5- 4-53 ++ 5-16
Kemp & Orch. 11-14-53
Hal ( .
MERRIE MELODIES
) .
(Technicolor)
(7) 9713 Fowl Weather 4- 4-53 6-6
9714 Muscle Tussle (7) 4-18-53 + 6-27
9715 Ant Pasted (7) 5-9-53+ 6-27
FOREIGN FEATURES
Foreign-longuoge productions by native country, listed alphobcticolly
by title, followed by running lime. Dote shown Is issue of BOXOFFICI
in which review oppcored. Nome of distributor is in poreatheiM.
9716 Much Ado About Nutting
AUSTRIA Reviewed
8382 King of the Sky (10).. 7-13-53 + 8-22
5-23-53 7- 4
(7)
Marika (81) .......4-11-53 The Big Doy (75)
9717 There Auto Be a Law
(Baker-Brill). .Marlka Boff, Henry Fobs
(Fine Arts) . .Jacques Tatt Guy Deeoi
83S3 Calypso Carnival (91/2) . 8-10-53
. ± 9-26
6-53 6-27
(7)
Singing Angels (98) 1 2-
.
6-52 Three Sinners (84)
8384 Three Years to Victory
9718 Tom-Tom Tomcat (7) 6-27-53 + 7-25
(Casino) ..Gustav Wildiu, Kiethe Dorset)
(Sachson) . .Fernandel, Line Noro, J. I
(..) 10-19-53
9719 Wild Over You (7). 7-11-53 ++ 8-22
St. Motthew Possion (100) 9- 6-52 Under the Paris Sky (98)
7-S;:e-cali
EARTH AND ITS PEOPLES
f
9720 Duck Dodgers in the 241/2
(.\cademy) . . Art Documentary
(Dlscina) . .Brigitte Auber, Jean Broct
8367 Cross Sections of Central
Century (7) 7-25-53 ++8-8
America (20) 4-20-53 ++5-2 9721 Plop Goes the Weasel (7) 8-22-53 10- 3 Wherever She Goes (80) 10-31-53
(Jl-K) .Suzanne Parrett, Eileen Joyce
8368 Factories. Mines and
9722 Cat-Tails for Two (7).. 8-29-53 + 10- 3
GERMANY
.
Waterways (20) .... 5-1S-53 ++ 5-23
1953-54 SEASON
Berliner, The (80) I
8369 British Trade and Industry
1701 A Street Cat Named Sylvester
BRITAIN
b-S
(Joseph Burst>-n) . .Gert Frobe. nt« 81 *
(21) 6-15-53 -f 8-22
(7) 9- 5-53 ++ 9-19
•
Angel Street (80) '^-'^-SZ
j
,'.
]
Eroica (89) 1
8370 Farmer-Fishermen (21).. 7-13-53 ++9-5 1702 Zipping Along (7) 9-19-53 11-7
8371 Tlie Lumber States (21) 8-10-53 + 9-25
8372 Mountain Farmers (20). 9- 3-53 ft 10-31
1703 Easy Peckin's (7) 10-17-53 11-14 (Commercial). .Anton Walbrook, D. Wynward
M-''ii„
(Academy).. Ew.ild Balser, M. Schoenir i:\£m-
8373 Adobe Village (19).... 10- 5-53 ++ 11-14
1704 Catty Cornered (7) 10-31-53 + 11-21 Bod Lord Byron, The (80) 5-17-52 Merry Wives of Windsor (93). . . iO^ai: lIllllE"
(IKO) . .Dennis Price, Joan Greenwood
(Central Cuiema) . .Sonja Ziemann. C. rt
1705 Of Rite and Hen (7) .
.11-14-53
Brandy for the Parson (79) 9-13-52
MUSICAL FEATURETTE
1706 Cats A-Wcigh (7) U-28-53
(Mayer-Ivinesley) . .James Donald, Jean Lodge
8305 Les Brown and Grch. in
1707 Punch Trunk (7) 12-19-53
Brave Don't Cry, The HUNGARY -jie Pr:
(90)..
Crazy Frolic (9) 4- 9-53 -f 4-25
SPORTS PARADE
(Mayer-Kingsley) . .John Gregson,
Triol, The (76)
i»-S
8306 Harry James and His Music
(Technicolor)
Makers (14) 5- 7-53 + 5-16
Castle in the Air (90) 2- 7-53 ((Hassic) . .Ernest Deutsch, Oustat Dies' 1
9506 Cheyenne Days (9)
4-53 ±
(Stratford) . .Margaret Kutherford, H. Cherry
8307 Music on the Double (18) 5-28-53 -+- 5-23 9507 Yo Ho Wonder Valley
8308 Surprising Suzie (15) . . 7- 3-53 +9-5
(10) 5- 9-53 +7-4 Curtoin Up (82) 2-21-53
ITALY 5"'
i
8309 Camp Jahoree (IS) 10- 8-53 + U-21 9508 Desert Killer (10) 6-27-53 6-27 (Fine Arts) . .Margaret Rutherford, J. Rice
9509 Ride a White Horse (10) 7-25-53 + 9-19 Dark Mon, The (73) 9- 6-52 Bellissimo (108)
(I.F.B.) . . Anna Magnanl. A. BlasMl
9510 A Danish Sport Delight
(Fine .Kris) . .Maxwell Beed, Natasha Parry
(10) 8-15-53 + 9-26 Double Confession (80) 6- 6-53 Brief Rapture (90).
3-SS
(Jewel) . .Lois Maiwell Nasi
.
1953-54 SEASON
(Siratfordl .Derek Farr, Joan Hoptlns
1501 Royal Mi (10). •19-53 ++ 11- 7 Egypt by Three (79) 4-11-53 Devotion (92)
^aidAitiw
(I.F.E.I . .Coldano Lupl. 0. Domlnnoii
1502 Sea Sports of Tahiti
(Filmakers) . .Ann Stani-lll& Jackie Craven
8345 Bolivar Bonanza (9) . . . . 9- 7-53 + 10-24
(10) 10-24-53 + 11-14
Flesh and Blood (94). 8-16-52
Doomed (89)
,; cosmic fj
j
(I.F.E.) . .Barbara Florlan, Ol«U» T«»
"I '
8346 Behind the Wall (10) . . 9-24-53 ++ 11-14 1503 Born to Ski (..) 12-12-53
(Snadcr) . .Richard Todd, Olynls Johns
jge nimt
1504 Arabians in the Rockies
1953-54 SEASON
Fronchise Affair, The (86) 8-9-52
jigklicK
9341 Byways to Broadway (9) + 11-21
(..) 12-12-53
(Stratford) . .Michael Denison, Dulcie Gray
WALTER LANTZ CARTUNES TECHNICOLOR SPECIALS
Hideout, The (67) 4-1 9-52
Pother's Dilemma (81)
I]! h:pievie«:
(.\rlan)..Aldo Fabrizl. Gaby Morlaj
9006 Under the Little Big Top
(Suader) . .Howard Keel. Valerie Hobson
isjieoEd'
(Technicolor)
(20) 4-25-53
8324 Buccaneer Woodpecker (6) 4-20-53 +5-2
+7-4
Flowers of St. Francis (90)....
Koty's Love Affair (70) 8-16-52
9007 America for Me (20)... 5-30-53 +7-4
(Joseph Burstyn) . Aldo Fabrlii
fcsn:
8325 The Mouse and the
(Snader) .Anna Neagle, Michael Wilding
(6) 5-11-53 5-23 9008 Where the Trade Winds
. Landfall (88) 8-29-53 High Time (91) •••• IK to
8326 Operation Sawdust (6) 6-15-53 Play (20) 7- 4-53 + 7-25
(IFA)..Patrizia Mangano, Peppino B|
(Stratford) . .Michael Denison, Patricia Plunkett
la, em! a
8327 The Flying Turtle (6) 6-29-53 1953-54 SEASON
Little World of Don Co
8328 Wrestling Wrecks (6). 7-20-53 +
1001 Gone Fishh' (20) 9-12-53 + 10- 3 ©Mogie Box, The (98) 10-11-52
The (96) „
(Fine Arts) .. Robert Donat, U. Johnston
8329 Maw and Paw (6) 8-10-53
1002 Romance of Louisiana
_
]pi»!iileoti
„ ,
(I.F.E.) . .Fernandel, Glno Cerrt, T. T
r!'ioseoll!i
8330 Belle Boys (6) 9-14-53 + 10-24
(20) 10-10-53
Worry Me (97) 7- 5-52
Man With the Grey Gloves (102)
•dinaleisi
8331 Maw and Paw in Plywood
1003 North of the Sahara (7) .11- 7-53
(Ellis). .Nora Swinburne, David Tomlinson
Panic (..) 9-28-53
1004 Don't Forget to Write
Mr. Denning Drives North (95). 10-10-53 (I.F.E.) .Mario Del Monaco, Ann«tU
.
. .:;, indufc
Mill on the Po (96)
|
8332 Hot Noon (..) 10-12-53
(..) 12- 5-53
(Carroll) . .John Mills, PhylUs Calvert
(I.F.E.).. Carla Del Poggio, JaHjoei I
8333 The Hypnotic Hie (3-D)
VPTAPHONE NOVELTIES
Mr. Potts Goes to Moscow (93) . 1 0-24-53
Miracle in Milon (96)
Berieodk
(6) 8-26-53
9602 No Adults Allowed (10) 4-11-53 + 7-25 (Stratford) . .George Cole, Nadia Gray
(Joseph Burstyn) GoUsano, B. Q I
8334 Chilly Willy (..) 10-26-53
9606 Head Over Heels (10) . . 6-20-53 ++ 6-27 Murder Will Out (83) 5-1 6-53
ioenlic rii
Miss Italia (90) • ••
9607 The Spirit of West Point
(Kramer-Hyams) . .V. Hobson, B. Underdown
(I.F.E.) . .(instance Dowllng, Blcln
(10) 8- 8-53 +9-5 No Resting Place (80) 5-10-52
Never Take No for An Answw
1953-54 SEASON
(Classic) . .Michael C.aazb, Eithne Dunne
Warner Bros.
1601 Hit 'Im Again (10) .... 9- 5-53
Time Gentlemen Please (79) . . . 1 1 -21 -53 (Soiivainel. .Vittoiio sianunta, Vai
1602 Say It With Spills (10) 10-24-53 + 11-21
Prod. No. Title Rel Date Rating 1603 Stars of Yesterday (
Rev'd
12-26-53
(M-K).. Eddie B.vrne, Hcrmione Baddeky
Of Love and Bandits (98)
. ) Tonight . at 8:30 (81) 8- 1-53 (I.F.B.) . . Amadeo Naziarl, Marl III Wed
(Continental) . .Valerie Hobson, Nice) Patrick
BLUE RIBBON HIT PARADE
Oh, Amelia! (85)
(Technicolor
Train of Events (67) 8-16-52 (I.F.E.) . .DanicUe Darrleux, 1. D* WAitiili
Reissues)
MISCELLANEOUS
930S Little Dutch Plate (7) 4-11-53
(Fine Arts) . .Valerie Hobson, John Clements Paolo E Francesco (98)
. .
9309 Ain't That Ducky (7) . . 5- 2-53
White Corridors (1 02) 6-28-52 (LF.E.) . ./Vndrea Checchl, Odfl* ¥«
9310 Mighty Hunters (7) 6-13-53
Prod. No. Title Rel Dale Rating Rev'd (JAKO) . .GooEle Withers. J. Donald. P. Clark
Paris Waltz (96)
•• •" k( mi f.:
9311 The Fighting 6I/2 (7) . . 7-11-53
You Con't Beat the Irish (73).. 6-. 7-52 (I.F.E.) .Yvonne Prhiteropts, r. WtU
isseauy-sii
9312 Sniffles Takes a Trip
Lippert
.
(Stratford) . .Jack Warner, Barbara Mullen
Poth of Hope (101) -... 3lj sotisiy
(7) 8- 1-53
5227 College Capers (15).... 5- 1-53
Young Wives' Tale (74) 1 1-29-52 (IJ E ) . .Raf Vallooe. Elena Vu* d lot lis M
9313 Wacky Wild Life (7) . . . . 8-29-53
(Three-dimension Fealurette)
(Stratford) . .Joan Orcenwood, N. Patrick
Rome, n O'clock (92)........
-"a at lie
1953-54 SEASON
5307 Bandit Island (27) 9- 4-53
(Times) . .Cirla Del Pogglo. Uaniia
1301 Old Glory (7) 9-12-53
FRANCE
Strange Deception (96) . . . . . . ~
1302Walky. Talky Hawky
(7) 10-17-53
Republic
Amazing Monsieur Fobre, The
(Cisiuo). .Rat Vallone. Elena Vai»l
1303 Birth of a Notion (..).. 11- 7-53 COMMANDO CODY ADVENTURES
(90) 9-20-52 Three Forbidden Stories (105)_v^l
1304 Eager Beaver (..) 11-28-53
(Fuller). .Pierre fresnay, Elina La Bourdette
(Ellis) .Elcanora Rossl-Drago, AnWHJ
5269 Atomic Peril (30) 3-28-53
.
(Kill to 111
1305Scent-lmcntal Over You
5270 Cosmic Vengeance (30) . .
4-28-53
Beouty and the Devil (95) 11-15-52 Times Gone By ('06). -. -.-••»,
JBOMtile,
(..) 12-26-53
5271 Nightmare Typhoon (30) 5-28-53
(Arthur Da*).. Michel Simon, Q. Phllipe
(I F.E ) . .Vittorlo DeSlca. AMo I«»S
BUGS BUNNY SPECIALS
5273 Destroyers of the Sun
Casque D'Or (95) 10-11-52 Tomorrow Is Too Late (1031U^1
(Technicolor)
(30) 6-26-53
(Dlscina). .Slmone Signoret, C. Daupliin
(Burstyn).. Pier Angell, VltUwle Dpl^.
9728 Southern Fried Rabbit
5272 War of the Space Giants
Danger Is o Womon (92) 7- 5-52 Tormento (100)
••••
(7) 5- 2-53 +7-4
(30) 6-19-53
(DLsiOna) . .Henri Vidal, Maria Mauhan
(I.F.B.) . .Yvonne Sanson, A. HI
testy
9729 Hare Trimmed (7) 6-20-53 ++ 6-27 5274 Robot Monster of Mars
Edward and Carolina (90) 5-24-52 Two Cents Worth of Hop*
supfi
9730 Bully for Bugs (7) 8- 8-53 ++ 8-22
(30) 7- 3-53
(Commercial) . .Daniel Gelin, Anne Vernon
(107)
1953-54 SEASON
5275 Hydrogen Hurricane (30) 7-10-53
Fanfan the Tulip (96) 8-22-53 (Times) . .Maria Floro, Vlncenio
1723 Duck! Rabbit. Duck! (7). 10- 3-53 + 10-31 5276 Solar Sky Riders (30).. 7-17-53
(Lopcrt) . .Gerald Phllipe, (Jlna LoUobrlglda Under the Olive Tree (104).
1724 Robot Rabbit (7) 12-12-53
5277 SOS Ice Age (30) 7-24-53
Fear and Desire (68) 5- 2-53 (I.F.E.)..Lucla Bose, Folco iJil
CLASSICS OF THE SCREEN 5278 Lost in Outer Space (30) 7-31-53
(Joseph Burslm) . .Frank Silvers, K. Harp
Verginita (97)
9105 Plantation Melodies (20) 5-16-53
SERIALS
Forbidden Games (89) 1-31-53 (I.F.E.) .Elcanora Rassl-Drago. u a
.
9106 Looking at Life (20) .... 7-18-53 ++ 8-22 5284 Return of Captain Marvel
(Times) ..Brlidtte Fossey, 0. Ponjouly
What Price Innocence (1()0)
FEATURETTE
(reissue) 4-15-53
French Way, The (73) 9-20-52 (I.FE)..Ljda Baaroia, Otmo torcc
1101 Minstrel Days (7) 9-26-53
12 Chapters
(M.-mor) . .Josephine Baker, Mlchelhie Prelle White Line, The (75). ..••-
1102 They Were Champs ( .
. ) 11-21-53
1953-54 SEASON
Justice Is Done
JOE McDOAKES
5381 Canadian Mounties vs. Atomic
(95) 4-25-53 (l.F.B.)..Qina LollobrltliU. Eaf ?«11»"
COMEDIES
(Joseph
Invaders 7- 8-53
Burstyn) . .Claude NoUter, U. Audalr Without Pity (88) r-i.:,-;,
9404 So You Want a Television
12 Chapters
Life Begins Tomorrow (86) 8-29-53 (I.FE.). .Carta DelPot^o. 1. KitmU
Set (10) 5-23-53 ++7-4
Mayer-ICiiigsley) . .J. P. Auroont, Andre Labarthe
9406 So You Love Your Dog
THIS WORLD OF OURS
Night Is My Kingdom, The (109) 8-29-53
(10) 8- 1-53 +8-8
(Trucolor)
MEXICO
(Davis) . .Jean Gabin. Slmone Vaiere
1953-54 SEASON
5188 Ceylon (9)
3- 1-53
1 !D1 So You Think You Can't
9221 Washington—City of
Perfaelionist, The (91) 9- 6-52 Young ond the Damned, The
^^,
Sleep (10) 10-31-53 + 11-21
Destiny (9)
4- 1-53
(Dlscina) . .Pierre Freomy, Benct Derlllcrs
(Fine Ar'tsV.'.Koberio 'ci)bo, felcH l"
1402 So You Want to Be an
9222 Singapore (9)
6- 1-53
Prlio, The (83) 5-24-52
Heir (..) 12-19-53
9223 Germany (9)
8- 1-53
(Classic) .Boorvll, Bacconrt. Dutaleli
MELODY MASTER Savage Triangle
BANDS
( 28) 11 -1 5-52
(Reissue)
Independents
(Joseph Burst)-n)..U. Robinson. F. VlUard Loyolo—The Soldier Solnt (W [*"
9804 Ozzie Nelson & His Orch.
A Is for Atom (10) General Electric. ++3-7 Seven Dcodly Sins, The (124). . . 1 1 -21 -53
.
(Slmnei) .Rafel Duran, Maria «o" J "

—
)pinions on Current Productions; Exploitips
i
f £ jlTU f] P j] P !/ I
»* lil ij
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE REVERSE SIDE)
Rob Roy, the Highland Rogue F 7;Z;iT'
RKO Radio ( ) 84 Minutes Rel.
Because this Walt Disney, Technicolor photoplay has
been chosen by England's Queen Elizabeth as the year's
royal command performance—which selection has been
widely publicized—there should be a sizable ready-made
American audience among discriminating theatregoers.
Adding further to the picture's v/orth and commercial possibilities
is the topline re-teoming of Richard Todd and Glynis
Johns, who won admirers in another Disney British-produced
feature, "The Sword and the Rose." Filmed against
the beautiful highlands and ancient structures of Scotland,
the offe'fing is unusually impressive as concerns atmospheric
authenticity and characterization, although at times
tempo is sacrificed in attaining those praiseworthy qualifications.
Regardless, there are sufficient of action and
spectacle. Produced by Perce Pearce; directed by Harold
French.
Richard Todd, Glynis lohns, James Robertson Justice, Michael
Gough, Finloy Currie, Jean Taylor Smith.
Song of the Land F ~:':7
United Artists (5338) 71 Minutes Rel. Nov. 27, '53
A cosmic cycle in the history of the earth is shown, from
the age numberless years ago when it was a mass of fire,
through the eons during which life developed and flourished,
to a preview of its destruction through volcanic catastrophes.
Its theme and treatment somewhat resemble "The Sea Around
Us."- The scenes were photographed by Ed N. Harrison and
Frances Roberts, naturalists, and the "stars" ore animal,
bird, marine and insect life. Some of the shots are extremely
good while others are routine. Among the best shots of nature
are those of the wild, seldom-photographed California condor.
The finale is spectacular with its scenes of a volcanic eruption,
including some inside the crater, and the fury of
tidal waves. Henry S. Kesler produced and directed. Marvin
Miller read from a narration written by Joseph Henry Steele.
Authentic wildlife sounds are those recorded by Dr. William
Fish of the Naval Testing Station, China Lake, Calif. A good
musical background was supplied by David Chudnow.
Wicked Woman
A
Drana
United Artists (5345) 77 Minutes Rel. Dec. 9, '53
Unvarnished realism as to dialog, backgrounds, atmosphere
and plot heads several assets that can be claimed by
this seamy-side, rag-bone-hank-o'-hair drama. It should entirely
satisfy average spectators, and where is shrewdly
it
sold for its sex and luridness, should attract profitable business
at the head of a dualer. In situations where the approach
to showmanship is more conservative, the film can
furnish solid support. In the title role, Beverly Michaels uses
her considerable quota of curves, and no small amount of
talent, to make her performance convincing as well as
provocative, while virtually every other member of a carefully
selected cast contributes comparably praiseworthy delineations.
The story was written by Clarence Greene and
Russell Rouse; the former produced and the latter directed,
thereby supplying both an admirable double credit. Mountings
are far from lavish, but no disadvantage.
Beverly Michaels, Richard Egan, Percy Helton, Evelyn Scott,
Robert Osterloh, William Phillips, Frank Ferguson.
Undercover Agent
Lippert (5306)
69 Minutes
Rel.
So mysterious is this mystery that spectators will never
know what it is all about. During the closing sequences,
the title-role character undertakes to explain "wha' hoppened,"
but even this hackneyed device leaves more loose
ends than a two-bit haircut. There is virtually nothing in
it the picture to recommend to American audiences, and all
it can hope for in the way of bookings is to bring up the
rear on the least important of dual programs. Slight redemption
mt,
formances are acceptable, but since they are contributed by
mummers cannot be
may be found in the fact that some of the per-
^p
country they English unknown in this
expected to add anything to the film's magnetism. What
spots of action the feature strictly boasts are from formula
and telegraph themselves well in advance of their interpolation.
Directed by Vernon Sewell; produced by W. H.
Williams.
Dermol Walsh, Hazel Court, Hermione Baddeley, James
Vivian, Archie Duncan, Alexander Guage, Hugh Latimer.
D eqo
nmui/"
„
,
Cease Fire
Paramount (5308)
Tp
^
Oi)CB«mit»»
(^D)
iS Minutes Rel. Nov. -53
Considering the great public interest in cu.-ront and
possible future developments in Korea, there shc-li bo a
rich market for this masterful Hal Wallis production, espodally
in situations where showmen intelligently mercbandisa
the film for what it is—a realistic, unromanticizod, factual
photographic insight into life and combat in that wor-tom
country. Against a background of actual fighting is portrayed
the action of a 13-man patrol on the lost day before
the "cease fire" order. While this theme face', is staged,
the men participating therein are selected GIs. Their performances
are amazingly convincing and natural, possibly
more so than had they been entrusted to professional mummers,
a glowing tribute to Owen Crump, who wrote the
story and directed. The 3-D photography is almost entirely
free of the gimmick angle and is expertly applied to accord
depth and realism to the battlefield locale.
Cast composed of Korean combat veterans.
Forbidden
Univ.-Int'l (407) 85 Minutes Rel. Jan. '54
Mobsters and molls, those of crime's higher echelons, if you
please, and thoroughly submerged 'in intrigue, talk and shoot
their way through a cliche-laden yarn which succeeds in
transcending its formula genesis and development because of
impressive productional values, sincere performances and
competent direction. The net result is a feature that will be
acceptable to all but the more exacting of ticket buyers and
one that can lend itself to business-attracting exploitation
because of the name value of its topliners, its subject matter
and its locale—again the island of Macao. There are interludes
of action, although they ore rather patently contrived
and may at times have audiences wondering who's chasing
whom—and why, but an exciting and spectacular climax
compensates in a measure for some of the overdiologed,
paceless sequences that preceded. Rudolph Mate directed for
producer Ted Richmond.
Tony Curtis, Joanne Dru, tyle Bettger, Marvin Miller, Victor
Sen Yung, Peter Mamakos, Mae Tod Sing.
Hot News F
°^
Allied Artists (5327) 61 Minutes Rel. Oct U, 'S3
Exhibitors who are in search of compact, modestly-budgeted
program material to fill out either half of an overage double
bill booking should find this picture a standard entry in the
crusading-reporter-smashes-crime-ring category—sufficiently
well-equipped to meet their needs. X^ere is some degree
of topicalness in the script, which treats of gambling manipulations
in the world of sport, and which can be stressed
with reasonable effectiveness in modestly-geared exploitation
campaigns. Too, the name of Stanley Clements, the topliner,
carries a bit of marquee weight. Edward Bernds paced his
direction to the demands of the plot and extracted satisfactory
performances from Clements and other cast members, including
Ted DeCorsia—convincing as the heavy—and Gloria
Henry, the romantic feminine interest. Within its budgetary
framework, the opus was adequately mounted by Ben
Schwalb, who handled the production chores.
Stanley Clements, Gloria Henry, Ted DeCorsia, Veda Ann
Borg, Scolty Beckett Mario Siletti, James Flavin.
Clipped Wings
Allied Artists (5320) 65 Minutes HeL Aug. 30, '53
Paced by its ringleaders, Leo Gorcey and Huntz Hall, that
collection of cinematic ragamuffins known as the Bowery Boys
has had its fling at being sailors, soldiers, marines and whcrthave-you?
in preceding films in this long-running series. In
the current chapter, as the title indicates, the boisterous lads
find themselves in the air force, and the plot pattern adheres
with few discernible changes to the established routine
for their escapades. Showmen who have made a practice of
dating earlier entries are aware by now of the business that
Ten may be expected, and merchandising efforts can logically be
''^'^''
concentrated not only on the rather considerable fan following
that the Gorcey-HoU team has built up, but also on the
wild-blue-yonder story approach. In all technical respects the
picture measures up to its predecessors and qualifies as
solid dual-bill fare. Edward Bernds directed the Ben Schwalb
production.
Leo Gorcey, Huntz Hall, June Vincent, Anne Eimbell,
Renie Riano, Todd Kams, Fay Roope, Mary Treen.
November 28. 1953 ^^n^
F

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FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs ^
THE STORY: "Cease Fire" (Para)
The picture opens in Korea in May 1953, while truce talks
are under way at Panmunjom. At the front-line trenches,
Easy Company has dug in and is being pounded unmercifully
by enemy shells. This is the story of one platoon m
that company, commanded by a lieutenant and comprising
a patrol sergeant, an interpreter, a radio operator end six
other soldiers. The lieutenant is assigned a mission—to
take a 13-man patrol out to determine the extent of enemy
occupation of a nearby mountain. With great difficulty the
3trol works its way toward the objective, passing through
artillery fire. It crosses a river; one man is wounded
cv enemy fire; 300 Chinese ore sighted. The air force, navy
end marines come to the patrol's aid, and the enemy elements
are destroyed—on a quiet day in Korea.
CATCHLINES:
This Is It . . . the Plain, Unvarnished Facts . . . Filmed on
the Battlefields of Korea . . . With No Staged Dramatics .. . .
No Phony Script . . . Uncle Sam's Heroes Are the Actors . . .
the Plot Is the Truth.
.
. .
THE STORY: "Forbidden (U-H
'
A Chicago mobster sends Tony Curtis to Macao to
locate Joanne Dru, widow of a gang leader who fled after her
husband's murder. Joanne, it develops, had been Tony's
sweetheart before her marriage. Curtis gets a job in a
gambling joint operated by Lyle Bettger and quickly learns
that Joanne is now Bettger's fiancee. However, love blossoms
anew between Tony and Joanne, and she tells him the reason
why the Chicago gangster wants her back is because of a
document in her safety deposit vault which, if revealed, would
send him to the penitentiary. 'Tony and Joanne plan now to
mobster by fleeing Australia, but through
double-cross the to
a misunderstanding Joanne thinks Tony is crossing her—and
marries Bettger instead. However, Bettger is slain and Tony
and Joanne head back to the U.S. to face the music, sure that
everything will work out for them.
CATCHLINES:
The Story of Two Outcasts Away on a Flood-Tide
of Emotion . the Teeming Excitement of Intrigue and
And
Suspense in For-Off Macao . Life Is Cheap .
Love Is Real,
THE STORY:
"Rob Roy, the Highland Rogue" (RKO)
After a battle with English forces, Richard Todd, leader of
the rebellious Scottish Highlanders, is captured and taken
to Stirling castle to await trial. His mother arrives to plead
with her cousin, James Robertson Justice, Todd's captor, for
her son; Justice refuses to listen, and she hatches a plot
whereby the coach taking Todd to London is attacked and
he escapes. Todd returns to the highlands to marry Glynis
Johns, and just after the ceremony he is again taken prisoner
by the English. Once more he escapes; this time his mother
is taken prisoner and her house ransacked in an effort to
find a clue to Todd's whereabouts. Swearing vengeance
when she is mortally wounded, he invades and captures
an enemy fort, then gives himself up and is pardoned by
King George I, impressed by the Scotsman's courage.
CATCHLINES:
Meet the Bold Scottish Warrior . . . Rob Roy . . . Who
Defied a King and His Lords ... To Save His Clan and the
Woman He Loved ... In Surging, Full-Blooded, Romantic
Spectacle and Adventure.
STORY:
the Land" (UA)
This is the story of life and creation, a cosmic cycle that
has occurred many times during the existence of the earth.
First, its face is devastated by a flaming volcano; then, time
and nature heal the wounds and there is the miracle of a
rebirth. Wildlife reappars and there is contentment again
except among the California condors, a rapidly dying race
of birds. They cling together as though they kncv,f they
are doomed. Centuries come and go, and a fog bank, caused
by rising subterranean heat, forecasts trouble. A mountain
throws out flaming lava overwhelming everything in its path,
and sets in motion a tremendous tidal wave. Desolation and
silence reign. But that is only an episode in the history of
the earth. It will bloom and birds will sing again.
CATCHLINES:
The Striking Story of Our Earth from Its Birth in Flames
to Its Rebirth as a Lovely Land . . . Fiery Horror, Desolation,
the Rebirth of Living Things—That Is the History of Our
Earth ... A Tremendous Pictorial Drama of Life and of
Creation.
THE STORY: "Hot News" (AA) THE STORY: "Wicked Woman" (UA)
CATCHLINES:
He's Set for the Kill ... in the Fight Arena ... in Blazing
Headlines ... in a Woman's Scheming Heart ... as the
Black Hand of the Fix Mob . the Pure V/orld of
American Sport.
Beverly Michaels, hardened and predatory, arrives in
Stanley Clements, a crusading sports columnist, exposes
a vicious and murderous gambling ring, headed by Ted De-
Corsia. The ring's operations are first brought to light when
a fighter dies as the result of injuries in a bout. The fighter's
manager is murdered before he can tell Clements that the
dead boxer took the mismatched fight because of his love
for DeCorsia's girl friend, Veda Ann Borg, a blackmailing
schemer. Next the gang applies pressure on the girl's brother,
a basketball star, to have him aid them in betting coups.
The boy is expelled when discovered, and Veda Ann writes
the facts in a suicide note. The mob tries desperately to
obtain the note and silence Clements, but the law moves in
in time and the syndicate is broken up.
California,
CATCHLINES:
The Hard-Hitting Story of a Wayward Blonde . . . Who
Was No Better Than She Had To Be—and That Wasn't Very
Good . . . She's Sultry and Sexy . Behind Those Eyes
Lurks Danger.
THE STORY: "Clipped Wings" (AA) THE STORY: "Undercover Agent" (Lippert)
Todd Karns, an air force lieutenant, is confined to o.uorters
-rifler contacting three spy suspects. Todd's friends—Leo
'".orcey and Huntz Hall —go to the air base to see him and,
they know what's happened, find they've signed up
-'jf enlistment. To further complicate matters, through a
iiixup in papers Hall finds himself quartered in a WAF
t. arracks with all the girls. Subsequently it develops that
Karns is working with the FBI to expose a spy ring. The
agents kidnap Karns on a day when a radio-conliolled
plane is to be demonstrated. Somehow Gorcey and
Hall get into the plane and ride it through a wild flight;
Hall lands it by a miracle, and the two lads aid in the
roundup and capture of the spies and the release of their
buddy Karns.
CATCHLINES:
Fasten Your Laugh-Belts .
the Bowery Boys
''.re Going Wild ... in the Wild Blue Yonder . . . It's a Jet-
'ropelled Joyride ... of Laughs . . . Wafs . . . and Daffy'"
'Jizzy Thrills.
While auditing the books for an engineering firm, Dermot
Walsh is approached by a woman who claims she is being
blackmailed, and asks him to take some letters from the office
of the company's head. Walsh does so, and while delivering
them to the address given him by the woman finds a murder
victim. He opens the letter and finds it contains secret
formulas for jet engines. He mails them to himself before
being captured by thugs. An international crook threatens
torture unless Walsh recovers the formulas. When Walsh's
wife picks up the letter, he arranges to meet her at a carnival,
where Walsh is again abducted by the spies. He is taken
to a nursing home used as a front by the gang, but his wife
leads the police there and, after a gun battle, the crooks
are captured.
CATCHLINES:
A Thrill a Minute ... A Shudder a Second ... As an
Action Hurricane Strikes . . . You'll Be Swept Away on a
Flood Tide of Adventure . Death-Dealing International
Intrigue.
I
J

I,,!
,
,','„i,io,
nJ'ES: 15c per word, minimum $1.50, cash with copy. Four insertions lor price
ciSING DATE; I'onday noon preceding publication date. Send copy and an
Box Numbers to DOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.
HELP WANTED
ifcled: T«o exploitation minded munageis with
li liiitton experience and two projectionists
'!| lil-lntcniince experience. Heply, Manos Tlica-
Oliio.
ler for small-town Obio indc-
Good salary. Give references
first letter. Position available
ice. 5330.
POSITIONS WANTED
i\'ed- Lecliirer's or unit manager's job. Mar-
(I Mil, both experienced lecturers. Would coni,i,,ioJ
booking proposition, exploitation picture,
offer. C. W. Franklin, 7114 Bloxham
GENERAL EQUIPMENT—USED
S.O.S. means symbol of savlngsl Holmes dual
projection-sound complete, excellent, $495; DcVrys
rebuilt. $895. Time deals arranged. Dept CC.
S.O.S. Cinema Supply Corp.. C02 W. 52nd St..
New York 19.
For Sale, now, available .laniiarv 1 340 American
chairs, maroon mohair self rising nishiims, 3 years
old. perfect condition; Manley popcorn machine. 3
years old. perfect: Radiant 12xlC reflective screen,
6 months old: Starke Cycloramic screen. 12x16, 3
years old; also RCA sound. Simplex projectors.
Peerless low lamps, generator, 3-line attraction
board, double face sign witli flasher; 200 feet
good aisle carpeting. H. W. Johnson, Harvard
Theatre, Harvard, 111.
Jith 1
Terrific bargahi! Two Brenkert copper oxide rectifiers,
model R-6, 3-phase, 60-cyclc. 220 line
voltage. Both in excellent condition. New cost
$1,275. Will sacrifice NOW for $325. R. B.
Holdridge. Stale Theatre. Ph; 674
Complete
theatre
—. BUSINESS STIMULATORS
books available as premiums, giveaways
kiddy shows, large variety, latest news-
[Ions. Comics Premium Co., 412B Green.
N. V. C. I'ubllcations tor
BJ alten
>« inls eai
%
11 Hawaiian orchids
.vers of Hawaii. 670
Anceies 5. Calif
ale; Fire eiiKine for drive-in theatres. Take
lies for a ride before the show. Seats 20
"37 LaSalle motor and chassis, new tires
liaiiically good. Bright red, ail chrome
CO, bells, ladders, etc. Cost $1,500 to
!ll for $500 cash. Associated lirive-In
72 Van Braam St.. Pittsburgh 19, Pa.
1 house lifesaver! Short of product?
nish programs for one solid year. Two
«cekly. All new, all different. Girlesk &
features. No two alike. Contact: Don
erprises. P. 0. Box 1427. New Orleans, La.
THEATRE TICKETS
1 service. Special printed roll tickets.
$28,75; 10,000. $8,95; 2,000. $4.95.
n^e in admission price, including change
$3.50 extra. Double numbering extra.
:ansas City, Mo. Cash with order. Kan-
Tlcket Co., 109 W. 18th St., Kansas
Way to Paint Sioiis. Use ieit^'r patterns
itoli loppy wnrli and wasted time. No exp

'Big Heat'
Tops Chillers
"THE BIG HEAT." a. Columbia ptctyre.
Producml by Robert Arthur. Dtrect«d
by Fritz Lane. Screenplay by
Sydney Boehm. based on the story by
William P. McCivern. Now playing
at the Paramount Hollywood and
Downtown Theaters.
THE CAST
Glenn Ford
Gloria Grahanrte
Jocetyn Brando Alexander Scourby
Loe Marvin
Jeanette Nolan
By Kay Proctor
LOS ANGELES movie-goers
have never had it so good, as a
glance at the town's theater
marquees will confirm.
There's "From Here To Eternity"
for human drama. "The
Robe" for spectacle; "Roman
Holiday" for romantic comedy;
"Mogambo" for sexy adventure;
and "Little Boy Lost" for tender
charm.
Add now to that brilliant roster
"The Big Heat" for powerful
murder melodrama.
(L. A. Examiner)
BIG
LEAGU
Setting a sizzling pace,
rolling up record-smashing
business on opening
days, first-weeks, holdovers
and move-overs 1
CJl^^*
BOSTON^
LOS ANGELES^
PROVIDENCE'^
TOLEDO*^
NEW YORK
LONG BEACH,
KENOSHA v^
SAN FRANCISCO^ DETROIT^
PHILADELPHIA.^
ATLANTIC CITY
CHICAGO •^ NEWPORT NEWS
OKLAHOMA CITY^ ATLANTA ^
THE BIG HEAT