Boxoffice-January.23.1954

JANUARY 23, 19!
Exhibitors throughout
the U.S. will show the
1954 March of Dimes short,
"Look for the Silver Lining,"
next week. A sequence
from the film shows
Howard Keel singing to one
of the small victims in
a California hospital.
SUPREME COURT
UPHOLDS INDUSTRY
ON CENSORSHIP
Page 8
MIONAL EXECUTIVE EDITION
kluillng lilt Siilionil NcKi Poi»

NEY/ HEIGHTS FOR
"The finest and by far the most entertaining and spectacular
of any CinemaScOpe film to date."
—Zumer, Cue Magazine
ALL THE
NEWS ABOUT
M-G-M's
ANNIVERSARY
GREAT!

II
KNIGHTS
Everybody's getting into M-G-M's "Jubilee" parade! The exhibitors of America
agree it's the biggest opportunity in years to capitalize locally on an enthusiastic
nationwide celebration! And M-G-M is saying it with pictures!
M-G-M's great CinemaScope attraction "KNIGHTS OF THE ROUND TABLE"
(/« COLOR magnificence! — Robert Taylor, Ava Gardner, Mel Ferrer) is terrific at
Music Hall, N. Y. and is
a sensation in every engagement!
Hundreds of theatres are getting set to launch the Lucille Ball-Desi Arnaz
comedy smash "THE LONG, LONG TRAILER" {gorgeous in COLOR!) for
WASHINGTON'S BIRTHDAY on the wave of a million-dollar advertising,
TV and promotional saturation!
And already the Coast is buzzing with golden whispers about the industry's
FIRST BIG MUSICAL in CINEMASCOPE, M-G-M's wonderful COLORglorious
"ROSE MARIE" {Ann Blyth, Howard Keel, Fernando Lamas.) Followed
by two great attractions filmed in authentic locations abroad: the thrilling
Technicolor romance "RHAPSODY" {Elizabeth Taylor, Vittorio Gassman) and
the powerful Technicolor drama "FLAME AND THE FLESH" {Lana Turner,
Pier Angeli,
Carlos Thompson.)
And everything you've heard about M-G-M's coming "EXECUTIVE SUITE"
is true. One of the all-time Greats, each role enacted by a top star! {William
Holden, June A Hyson, Barbara Stanwyck, Fredric March, Walter Pidgeon, Shelley
Winters, Paul Douglas, Louis Calhern.)
That's just a part of what is destined to be M-G-M's Biggest Year!

1
AS BIG as the plains and mountain <
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SUPREME COURT AGAIN RULES
FOR INDUSTRY ON CENSORSHIP
Unanimously Hold Against
Bans on 'La Ronde', 'M'
In N.Y. and Ohio
WASHINGTON—The term "immoral" as
used in the New York censorship statutes
and the term "harmful" as used in Ohio's
censorship laws join New York's sacrilegious
on the legal junk pile following a
single Supreme Com-t decision on Monday
(18) which killed banning of "La Ronde"
in New York and of "M" in Ohio.
The decision was unanimous, with the case
of "The Miracle" the only precedent cited by
the court. Two justices would have gone all
the way to declare all censorship illegal, but
the remaining seven decided merely to go as
far as "The Miracle."
NO CLEAR-CUT RULING
"The Miracle" was censored as "sacrilegious"
in New York, and the Supreme Court
struck down the ban. In this case, the highest
court was on the verge of declaring film
censorship illegal as such with a statement
to the effect that films do come under the
First and Fourteenth constitutional amendments.
Then the court pulled back and said
that, since banning of "The Miracle" was already
illegal because the term "sacrilegious"
is vague and indefinite, there was no need to
decide whether a clearly drawn statute would
be constitutional or to get into the question
of whether all film censorship is illegal.
"La Ronde" was censored in New York
as being immoral and "M" was censored in
Ohio as being "harmful." Although the two
cases were argued separately by respective
distributors. Commercial Pictures and Superior
Films, the arguments were almost
N.Y. Censor Recommends
Classification of Films
New York—Dr. Hugh M. FUck, New
York state censor, has proposed that films
no longer be approved or banned outright,
but that instead they receive special
classifications. Those would have to do
with obscenity, brutality and moral content.
Flick proposed four classifications.
The first would find a film suitable for
the entire family, the second somewhat
less than entirely suitable, the third, for
adults only, and the fourth, suitable for
exhibition only under very restricted conditions.
He said the system has been in
force in England for many years.
Changes will be made in the censorship
law of the state, Charles Brind, counsel
for the board of regents, said. The aim
will be to define an area of immorality
and make the law less vague. He did not
know when the board will act, but said
the regular monthly meeting will be
held Thursday (28).
Brind interpreted the Supreme Court
decision as upholding his stand that film
censorship does not violate the First and
Fourteenth amendments to the Constitution,
noting that the Court limited its
decision to the question of immorality.
identical. Both asked a clear-cut ruling
under the First and Fourteenth Amendments
that prior restraints on film exhibition are
illegal, that censorship of films is just as
illegal as censorship of newspapers and that.
Myers Calls for Adults Only' Tag;
Johnston Sees New Censor Limits
WASHINGTON — A b r a m F.
Myers,
National Allied board chairman and general
counsel, issued the following statement
on "M" and "La Ronde" decision:
"As one who detests the very thought
of censorship, I am glad the Court went as
far as it did and I wish it might have
gone all the way.
"In strict logic, I wonder if the industry's
opposition to official censorship is
not complicated by its adherence to the
code and the decisions of the Production
Code Authority?
"Now's the time for the industry to
consider a new classification by the PCA,
namely: 'for adults only.'
"The case of 'The Moon Is Blue" points
up the need for this. To say that that
picture should not be shown to grownups
is to deprive a lot of people of an evening's
solid enjoyment which could do
them no harm.
"Now I am puzzled about the distinction
between the dances of Rita Hayworth and
Jane Russell, unless it is that Breen is
drawing a bathycolpian* line."
NEW YORK—Eric Johnston, president
of the Motion Picture Ass'n of America,
issued the following statement:
"I am delighted that the Supreme Court
of the United States has knocked down
motion picture censorship in two more
cases.
"The decisions in the two cases today
certainly have narrowed the area where
the government censor can operate constitutionally.
"It is my hope that the day may not
be far off when the Court will go further
and eliminate all political censorship of
motion pictures so that the screen will
enjoy the same freedom of expression as
the press under our Constitution."
*
Deep-bosomed.
in any case, the terms under which the films
were banned are just as vague and indefinite
as sacrilegious in New York law.
The decision of the majority, resting only
on "The Miracle" case, again sidesteps the
question of the legality of censorship as such.
It will, nevertheless, undoubtedly cause every
state and municipality with censorship laws
on the books either to completely redraft
these statutes or to give up censorship entirely.
The two separate cases were handled with
one decision applying to both.
The concurring decision was written by
Justice Douglas with Justice Black agreeing.
TEXT OF DISSENT
,
The complete text follows:
"The argument of Ohio and New York that
the government may establish censorship over
moving pictures is one I cannot accept. In
1925, Minnesota passed a law aimed at suppressing
before publication any 'malicious,
scandalous and defamatory newspaper.' The
court, speaking through Chief Justice Hughes,
struck down that law as violating the Fourteenth
amendment, which has made the First
amendment applicable to the states. (Near v.
Minnesota, 283 U.S. 697) . The 'chief purpose'
of the constitutional guaranty of liberty of
the press, said the Court, was 'to prevent
previous restraints upon publication.' (Id.,
p. 713).
"The history of censorship is so well known,
it need not be summarized here. Certainly
a system, still in force in some nations,
which required a newspaper to submit to a
board its news items, editorials, and cartoons
before it published them could not be sustained.
Nor could book publishers be required
to submit their novels, poems and
tracts to censors for clearance before publication.
Any such scheme of censorship would
be in irreconcilable conflict with the language
and purpose of the First amendment.
"Nor is it conceivable to me that producers
of plays for the legitimate theatre or for
television could be required to submit their
manuscripts to censors on pain of penalty for
producing them without approval. Certainly v.
the spoken word is as freely protected against
prior restraints as that which is written. Such,
indeed, is the force of our decision in Thomas
vs. Collins, 323 U.S. 516.540. The freedom of
the platform which it espouses carries with
it freedom of the stage.
CITE FREEDOM OF SCREEN
"The same result in the case of motion piC'
tures necessarily follows as a consequence of
our holding in Joseph Burstyn. Inc. vs. Wil
son. 343, U.S. 495,502. that motion pictures
are within the free speech and free press
guaranty of the First and Fourteenth amendments.
"Motion pictures are of course a different
medium of expression than the public speech,
the radio, the stage, the novel, or the magazine.
But the First amendment draws no
distinction between the various methods of
communicating ideas. On occasion one may
be more powerful or effective than another.
The movie, like the public speech, radio, or
television is transitory—here now and gone
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: January 23, 1954

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Justice Dept. Favors Awards
Less Than Triple Damages
When violation is wilfull" would be only
exception; MPAA opposes inclusion of reservation
about "wilfull" on grounds this would
open an entii'ely new issue for litigation.
MPAA to Meet in February
On Trench Line' Case
Officials feel now is not the time to make
any decision on what action to take on the
Howard Hughes controversial film, but later
when the board meets next month.
•
Senator Johnson of Colorado
Asks for Policing of Films
Makes insertion in Congressional Record
commending protection of screen morality by
the Catholic Legion of Decency and other
groups in wake of recent Supreme Court
censorship decisions.
•
Johnston Defends the Code
On Television Program
Declares it is almost identical with TV code
during discussion with Martin Agronsky, commentator,
on ABC-TV hookup, who qualified
film regulations as archaic; "Moon Is
Blue," "The French Line" and Supreme Court
rulings are discussed.
•
Mexico to Censor Pictures
While Still in Production
Ministry of Public Education increases scope
of control by appointing paid inspector to prevent
filming of anything harmful to culture
of country, all producers formally notified.
*
Admission Tax Take Down
7% for July-November
Total collections for the period were $135,-
887,000, compared with $146,669,000 for the
same months of the previous year, the Internal
Revenue Service reports.
•
Jersey May Have Commission
To Regulate Bingo Games
New governor gets report from lawyers favoring
idea and he says plan will get top priority;
subject has been argued for years and
has been election issue with exhibitors against
some churches in favor.
•
Skouras Going to Europe
On CinemaScope Jan. 31
Again will discuss with Cinematograph Exhibitors
Ass'n in London their complaint that
stereophonic sound should be required in small
theatres; expected to speak at meeting February
10.
•
French, Italians Threaten
Drastic Changes in Pacts
Former seeks one-year term with $300,000
promotion subsidy for two-year term with
$400,000 subsidy; latter would hike dubbing
fee from $4,000 to $16,000, raise playing time
of domestic films at home.
Stereophonic Sound
Top Allied Topic
CINCINNATI—The insistence of 20th Century-Fox
that stereophonic sound be used for
Cinemascope presentations has top rating on
the agenda of the National Allied Drive -In
convention scheduled to be held February 2-4
at the Netherland Plaza hotel. It may be
taken up the first day and the problem also
Ls scheduled to come before the Allied board.
Wilbur Snaper, Allied president, says members
are disturbed over the possibility that
"A" product may be denied to theatres which
have spent large sums on new equipment.
Herbert Barnett, president of the Society
of Motion Picture and Television Engineers,
is scheduled as one of the first-day speakers.
Snaper says drive-ins represent 20 per cent
of the national gross in winter and 40 per
cent in summer.
Among other matters to be considered will
be the reports to the Senate Small Business
Committee on price-fixing.
The stock purchase plan recommended to
the Allied convention in Boston last October
will be brought up again.
There also was a report out of Detroit that
one or more prominent exhibitors in that city
were actively interested in purchasing RKO
Radio Pictures. Such action would be in line
with Allied 's proposal that exhibitors pool
stock interests in some producing company
to gain a voice in picture-making.
Advertising methods will be discussed by
Albert E. Sindlinger.
Insurance, particularly the high costs for
drive-ins, will be discussed by several speakers.
Marc Wolf, president of the Y. & W. Circuit
of Indiana, who has used heaters in his
drive-in at Gary this winter, will relate his
experiences. This is the most northern operation
thus far attempted in winter.
Red Carr, who buys film for a great many
drive-ins, will talk on buying problems at a
closed session.
25 Below Zero Fails
To Halt 'Knight' Crowd
MINNEAPOLIS—The drawing power of
good motion picture entertainment was convincingly
demonstrated last Friday, Saturday
and Sunday nights when in the face of subzero
temperatiu'es "Knights of the Round
Table" drew tremendous business to the Radio
City Theatre. The temperature dropped
to 10, 25 and 12 below zero, and there also
were snow flurries and icy pavements.
Nevertheless, although many autos froze
up and had to be towed and the wintry blasts
should have been conducive to keeping people
at home watching television, the Radio City
chalked up sensational grosses on each of the
three subzero nights.
Trade circles considered the outpouring to
see "Knights of the Round Table" during the
winter's most severe weather all the more
remarkable because on two of the nights the
film had tough opposition not only from television,
but also from the University of Minnesota-University
of Michigan hockey games
and the Minneapolis Lakers-Milwaukee basketball
contests which drew an aggregate of
nearly 20,000 people.
"If we needed evidence that the public
is still very much movie-minded—which we
don't—this would supply it," commented
Harry B. French, Minnesota Amusement Co.
president.
'Lili'
Strong 2nd Run
After 28-Week Date
KANSAS CITY—Does a 28-week run
of a picture milk all the business it is
capable of attracting?
Kansas City asked
itself that question after "Lili" ran for
that period at the Dickinson circuit Kimo
Theatre, a 550-seat house which specializes
in art pictures.
The answer here seems to be that, if
a picture is good, it can still do business.
William Gaddoni, MGM branch manager,
says that subsequent run exhibitors who
had shied away from the picture after it
became available are now "falling over
themselves" to book it.
When the film became available, the
Dickinson circuit played it at theatres in
nearby Mission and Overland, Kas. Then
it went into the Plaza Theatre, key Fox
neighborhood theatre. It was available
at the same time to a number of other
theatres in Kansas City, but none booked
it. It did such excellent business that
other suburban exhibitors took note and
this week about 18 of them dated the picture.
So, after 28 weeks in one theatre
and a week's run in several others, it appeared
a picture with merit can still
stand up at the boxoffice in the neighborhoods.
Memphis Censor Figured
As Business Stimulator
MEMPHIS—As a brewing storm of opposi
tion moved toward Lloyd T. Binford, 88-yeai
old chief censor, film distributors here indi
cated they were becoming less and less woi
ried by the peppery octogenerian arbiter c
morals who long has been in their hair.
As Norman Colquhoun, Columbia exchang
manager, commented following banning of h
company's "The Wild One":
"The Columbia New York office is begir
ning to regard West Memphis as a first ru
outlet. We probably will put 'The Wild On
in there."
Columbia's "Miss Sadie Thompson
banned a couple of weeks ago by Chairma'
Binford and his board, currently is doii,
record business at the Sunset Drive-In ar
the Avon Theatre in West Memphis, which
across the Mississippi river in Arkansas.
Binford's test action was not based on in
putations of immorality. "There is nothii]
immoral in "The Wild One'; it's just rowd
unlawful and raw," he decreed. The pictui ij,;^
Colquhoun said, tries to point out the evi
of young adult delinquency.
"Arbitrary fulminations" by Binford ha'
brought the city of Memphis a national repi
tation for "bigoted narrow-mindedness, " tl
Press-Scimitar said in an editorial, whii
suggested that the city council should p
some fresh blood into the city censor boa:
to replace the aged Binford who has bei
"too long on his job."
The editorial in the powerful Press-Sciir
tar followed indications of dissension in t
censor board that rose after banning of
reissue of "Forever Amber" last week. Bi
ford then charged the reissue was not tl
print he approved six years ago.
Local 20th-Fox olficials said the pri
banned by Binford last week was the san
with a few possible deletions, as approved
him six years ago.
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: January 23, 19i

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No Tax on Admissions
Below 85 Cents Urged
LOS ANGELES—Members of the Southern
California Theatre Owners Ass'n were urged
to "concentrate their efforts" toward the elimination
of federal taxes on movie tickets
scaled at 85 cents or less as part of a campaign
against "skyrocketing" boxoffice prices
in a letter addressed to them by Harry C.
Arthur jr., new board chairman.
Scuttling of the tax on tickets selling for
85 cents or less "would be both reasonable
and proper under just standards of taxation,"
Arthur opined, and exhibition situations
where the levy has become "confiscatory"
would be relieved, while "the principle
of taxation in proportion to ability to pay
would be democratically extended to theatre
patrons."
Arthur reasoned that President Eisenhower
refused some months ago to sign the bill abolishing
the federal amusement tax because of
the thought that "an unjust enrichment would
fall to persons who did not need the relief,"
and said that the President felt a postponement
of the relief to theatre owners and customers
"in actual need of it" was "less discriminatory
to the rest of the country than
would be the granting of tax exemption relief
to many who did not need it."
Calling the bill as passed by Congress "allencompassing,"
the SCTOA executive attacked
increasing admission prices as responsible
for forcing "more and more" exhibitors
out of business and reducing per capita
attendance. The exhibitor, he said, "cannot
much affect" the rising operational costs in
his business, but if the 20 per cent tax burden
can be eliminated—at least on lower admission
prices—the American public can again
purchase "relaxation and amusement at a
price they can regularly afford to pay."
Added Arthur:
"We feel it is unwise and unrealistic to
attempt to convince the Congress and the
President that all admission taxes should be
removed. But we feel it will be quickly
acknowledged that the admission tax on the
lower admission prices should be eliminated.
Such action will help those theatres most in
need of the relief, and in all cases where it
is economically possible for the theatre to
pass on the relief, would help the many millions
who wiU be enabled to form again their
weekly moviegoing habit."
SCTOA members were urged by their board
chairman to write their representatives and
senators to consider the suggestion.
Neil Agnew Is on Leave
Of Absence at Republic
NEW YORK—Neil P. Agnew, who joined
Republic as assistant to Herbert J. Yates,
president, about six months ago, has been on
a leave of absence for the past few weeks
and may leave the company.
Agnew had been set to become a member
of the Republic sales cabinet but his post
with the company was never clearly defined.
Agnew was distribution vice-president of
Paramount from 1935 to 1943. He was president
of Selznick Releasing Organization in
1947-48 and later formed Motion Picture
Sales Corp., no longer in existence.
Bill Would Make Tax Free
Admissions Below 45c
WASHINGTON—A bUl to exempt from
the admission tax admissions to theatres
charging less than 45 cents, was introduced
at the weekend by Rep. John P.
Saylor (R., Pa.).
Industry Aid Cited
For Films Abroad
WASHINGTON—Film industry cooperation
with U. S. Information Agency has been of
tremendous importance to the success of the
overseas film program, the Senate Foreign
Affairs overseas information subcommittee
has been told.
The Motion Picture Ass'n of America is
aiding in forwarding requests to individual
producers to limit circulation of films deemed
harmful to the XJ. S. abroad.
These were among the facts released by
the subcommittee on Friday (15), when it
held its last open hearing before its scheduled
February 1 expiration date. The subcommittee
had asked a long list of questions about
all phases of the overseas information program,
and these were among the answers
submitted at some time previous to the Friday
hearing.
Theodore C. Streibert, chief of USIA, testified
on Friday, but mentioned the film program
only when he said it had been cut
more severely than any other USIA program
following Congressional slashing of USIA
funds.
The film industry has been cooperating in
many ways, the questions-and-answers revealed.
It has loaned its world-wide commercial
distribution facilities and thus enabled
USIA to get "a quick play-off on important
motion picture subjects of current interest.
It has formed a committee composed of some
of the industry's top names to advise and
assist. Cecil B. De Mille, "a man who commands
the respect of the entire motion picture
world," has accepted the post of chief
consultant to USIA.
Supreme Court Turns Down
Wiren Plagiarism Suit
WASHINGTON—The Supreme Court on
Monday (18) refused to review lower court
decisions in favor of Paramount in the
plagiarism suit brought against that company
by Myra Page Wiren.
The Wiren suit originally alleged that the
Shubert Theatre Corp. pirated "Death Takes
a Holiday" from the Wiren "Most." After
the original suit was lost, bribery of a judge
was charged and Paramount came into the
case as defendant.
Monday's Supreme Court refusal in effect
permits the lower court decision in favor of
Paramount to stand.
No Excise Cuts Now,
Eisenhower Says
WASHINGTON — President
Eisenhower
made no direct mention of admission taxes
in the budget presented to Congress on Thursday
(21), but he asked that if Congress decrees
reductions in any of the excises that
the cuts be made up elsewhere in the excise
field.
The President put strong stress on the need
to keep excise collections at present levels.
A further ominous sign, in view of the fact
that in the message of disapproval which last
year killed the Mason admission tax repealer
bill the President said that Treasury studies
had progressed far enough to indicate the
admission tax could be reduced. Secretary of
the Treasury George M. Humphrey hedged'
at a press conference. Asked about the budget
in view of the President's statement last year,
Humphrey would say only that the Treasury
is still studying all excises and is not ready to
announce any decisions.
ESTIMATE 1955 TAX DROP
The budget estimated admission tax collections
in the fiscal year 1955 at $300,000,000,
the major part of which would be collected
from film theatre admissions, slightly down
from the $305,000,000 collections estimated for
fiscal 1954, which ends on June 30, 1954.
Although the figures were based on the rates
in present law in all cases, including receipts
from such excises as those on gasoline and
cigarets which are slated for automatic rate
drops on April 1 unless Congress acts to ex
tend present rates, the President estimated
receipts under "proposed legislation" under
which the administration recommends that
the automatic cuts be stopped through Congressional
action. There were no figures covering
revenue loss from any administration
recommendation to reduce or remove the admission
tax.
The President told Congress that the budgetary
situation will not permit further tax
reductions at this time and said, "Hence, I repeat
my recommendations of last May that
the reductions in the general corporate income
tax be deferred for one year; that
the excise tax rates, scheduled to be reduced
on April 1, including those on liquor, tobacco,
automobiles and gasoline, be continued af
present rates; and that any adjustments In
the other excise taxes be such as to mainta:
the total yield which we are now receiving'
from this source."
DOUBT TICKET TAX REPEAL
The wording on excise taxes was repeated
almost exactly in another part of the President's
budget message to Congress, giving
further emphasis.
In view of the stated goal of maintaining
excise revenues at present levels, doubt is casi
on administration willingness to recommenc
complete repeal of the admission tax, whicli
would result in a revenue drop of $300,000,00(
per year, or even of slashing the rate by 5(
per cent, which would lose $150,000,000, basec
on estimates of receipts. The expected losi
from repeal or halving of the film theatre tax
alone, would run about two-thirds of thestg
figures.
These estimates obviously do not take intcj
consideration industry predictions that sevT
eral thousand theatres will close unless th(|
tax is repealed.
The President recommended more thar'^
doubling the appropriation for the U.S. Inl|
formation Agency's overseas film program!
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: January 23, 19*Bls..

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EARNINGS IN UPWARD TREND;
NATIONAL THEATRES UP 34%
Charles Skouras Reports
Circuit's Net Is Top
Increase Since '46
LOS ANGELES—Earnings of $2,515,000,
equivalent to 91 cents a share on 2,769,486
outstanding shares for the fiscal year ending
Sept. 26, 1953, were disclosed for National
Theatres by President Charles P. Skouras in
his first annual report to stockholders since
the circuit's divorcement from 20th Century-
;Pox on Sept. 27, 1952.
1953 earnings were 34 per cent higher
ihan the $1,877,391 earnings of the same interssts
during the comparable 1952 period,
Skouras said—the first year since 1946 that
Irevenues have shown any increase over a
preceding season.
a admission lu o
^'1955 at WW
JPERATE 385 THEATRES
ill would be coJk!
lisions, slijlitlj Jo
.ds on June 30, 1!
requirements.
This reduction in
aConsressactsto
!e President estim
sed legislation"
stopped tliioiigli
ire were no f
on any adminislits
jjiiceot remove tlie:
(j)n5resstliattlielBi|'*'^°P^°"'

. WHITE
tf 9i
GREATEST SATURATION BOOKING IN
SOUTHWEST HISTORY WILL LAUNCH
ALLIED ARTISTS' RIOT ' FEB. 25th!
INTERSTATE CIRCUIT
ROWLEY-UNITED THEATRES
JEFFERSON AMUSEMENT CO.
J. G. LONG THEATRES CIRCUIT
THEATRE ENTERPRISES
TRI-STATE THEATRES
R. N. SMITH THEATRES CIRCUIT
VIDEO INDEPENDENT THEATRES
HALL THEATRES CIRCUIT
BackedW
^ond RADIO
DENISON
RIALTO
VICTORIA EL RANCHO
HILLSBORO
TEXAS
ARANSAS PASS
RIALTO
BRYAN
PALACE
EDINBURG
CITRliS
ENNIS
PLAZA
HUNTSVILLE
LIFE
LOCKHART
BAKER
MEXIA
MEXIA
WEATHERFORD
PALACE
LA MESA
PALACE
BRADY
BRADY
SNYDER
PALACE
PITTSBURG
STATE
UVALDE EL LASSO
BELTON
BELTONIAN
ALBANY
AZTEC
BRACKETTVILLE
PALACE
BURKBURNETT
PALACE
MULESHOE
PALACE
IDABEL
STATE
DALLAS
GALVESTON
HOUSTON
EL PASO
LAREDO
LUBBOCK
BROWNSVILLE
TEMPLE
ODESSA
DENTON
MAJESTIC
STATE
MAJESTIC
PLAZA
PLAZA
CLIFTON
MAJESTIC
ARCADIA
SCOTT
CAMPUS
a Gigantij^H
CAMPAIGN!
ATHENS
TEXAS
DURANT
PLAZA
LUFKIN
PINES
CAMERON
CAMERON
McKINNEY
RITZ
COLORADO CITY PALACE
CRANE
CRANE
DECATUR
PLAZA
FT. STOCKTON PECOS
GONZALES
LYNN
HASKELL
TEXAS
HEREFORD
STAR
LAMPASSAS
LEROY
MARFA
PALACE
TOWERPOST
PALACE
OUANAH
PALACE
SANDERSON
PRINCESS
SAN SABA
PALACE
SLATON
PALACE
SPUR
PALACE
BRENHAM
SIMON
GLADEWATER
GREGG
SAN ANTONIO
WACO
AMARILLO
WICHITA FALLS
BEAUMONT
CORPUS CHRISTI
CORSICANA
LONGVIEW
TEXAS CITY
MUSKOGEE
McALESTER
TERRELL
WAXAHACHIE
PALESTINE
MIDLAND
BAY CITY
KINGSVILLE
COMMERCE
KERRVILLE
ROBSTOWN
LA PORTE
CROCKETT
ROTAN
MT. PLEASANT
RUSK
SULPHUR SPRINGS
EL CAMPO
WHARTON
CONROE
HENDERSON
DAINGERFIELD
BEEVILLE
SEGUIN
SINTON
ANGLETON
BOLING
EDNA
HEBRONVILLE
PALACIOS
ROCKPORT
ATLANTA
DE KALB
HONEYGROVE
WINNSBORO
CARTHAGE
SPRINGHILL
MAJESTIC
WACO
PARAMOUNT
STATE
JEFFERSON
RITZ
PALACE
ARLYNE
SHOWBOAT
RITZ
OKLA
IRIS
TEXAS
TEXAS
RITZ
TEXAS
RIALTO
PALACE
RIALTO
GULF
PORT
RITZ
LANCE
MARTIN
CHEROKEE
MISSION
FLOYDS
PLAZA
CREIGHTON
PALACE
MORRIS
RIALTO
PALACE
RIALTO
ANGLETON
ROXY
EDNA
CASINO
CAPITOL
SURF
STATE
STATE
GROVE
STATE
ESQUIRE
SPRING
FT. WORTH
WORTH
AUSTIN
PARAMOUNT
ABILENE
PARAMOUNT
PT. ARTHUR
STRAND
SAN ANGELO
TEXAS
TYLER
TYLER
MARSHALL PARAMOUNT
PARIS
GRAND
McALLEN
PALACE
BROWNWOOD
BOWIE
HARLINGEN
ARCADIA
VERNON
PLAZA
SHERMAN
TEXAS
DEL RIO GAY 90
NACOGDOCHES
MAIN
GREENVILLE
TEXAN
JACKSONVILLE
PALACE
KILGORE
CRIM
RAYMONDVILLE
TEXAS
MISSION
BORDER
ORANGE
STRAND
PREMONT
RIG
FREEPORT
SHOWBOAT
ALVIN
ALVIN
SILSBEE
PINES
KILLEEN
CENTER
TAYLOR
HOWARD
MINERAL WELLS
GRAND
YOAKUM
GRAND
BIG SPRING
RITZ
KENEDY
RIALTO
FALFURRIAS
PIONEER
ANAHUAC
RIG
THREE RIVERS
RIALTO
PT. LAVACA
PT, LAVACA
NEW MEXICO
GALLUP EL MORRO
CARLSBAD
CAVERN
ALAMOGORDO . SANDS
LOS ALAMOS
CENTER
DEMING EL RANCHO
JAL
REX
LOVINGTON
LEA
MOUNTAINAIR
PINTO
PORTALES
TOWER
BELEN
ONATE
lOM
The Eyes of leinas Are On ALLIED ARTIST
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MED ON THE SPOT BCHIND PRISON WALLS!
Great
•S'wV-

^
Go Ahead on Equipment,
Snaper Tells Members
NEW YORK—Now that Warner Bros,
has
decided to release its Cinemascope pictures
with two presentation methods, one with
four-track stereophonic sound and the other
with no stereophonic sound necessary, Wilbur
Snaper, president of National Allied, has
suggested to member theatres that they be
equipped with Cinemascope anamorphic
lenses and wide screens.
"Warners' policy," he said in a bulletin,
"although it doesn't go all the way in providing
regular prints without a special lens
and screen, does much in a positive direction
that will aid exhibition and their own
company. As this office has stated before, it
is my personal belief that the wide screen
is better presentation and all theatres will
eventually have it, so that the cost is, to all
intents and purposes, a regular expense for
the theatre."
Snaper said there was a "tremendous margin
of profit" between manufacturers' cost of
lenses and what 20th Century-Fox is asking.
"It has been rumored the lens cost less
than $700 and the cost to a theatre would be
about $1,700 or $1,800," he said. "This margin
is unconscionable and it is hoped it will drop
shortly. I wish to put you on notice that it
will be rough going because of the claimed
print problems on the part of distribution.
There is little doubt that eventually this will
be straightened out. It is unlikely that they
will make the stereophonic, non-stereophonic
and also the regular prints, so it is suggested
that exhibitors prepare themselves with the
lens and screen.
"MGM has yet to define its policy. Pox
has issued a statement that has nothing
positive in it as to its intentions from now
on in view of the use of the 'mixer.' Allied
still maintains that for the benefit of the
industry as a whole. Fox's position is untenable."
To Advance 'Rose Marie'
As February Release
HOLLYWOOI>-Originally scheduled for
March distribution, "Rose Marie," MGM's
second Cinemascope venture, will instead be
rushed into a mid -February release because
of the boxoffice success of the company's first
entry in the anamorphic wide-screen process,
"Knights of the Round Table."
Such was decided at executive huddles at
the studio for which Nicholas M. Schenck,
president of Loew's, Inc.;
Charles M. Reagan,
sales chief; Howard Dietz, vice-president in
charge of advertising and publicity; Dan Terrell,
eastern publicity manager, and Arthur
M. Loew, president of Loew's International,
came in from New York. They sat in with
Dore Schary, vice-president and studio head,
on the "Rose Marie" discussions and also
viewed footage from three other Cinemascope
films, "A Bride for Seven Brothers," "The
Student Prince" and "Brigadoon."
While on the coast, the Loew's officials also
formulated final plans for MGM's 30th anniversary
jubilee celebration, to start February
15.
Schenck, Reagan, Dietz and Terrell returned,
at midweek, to their Manhattan headquarters.
Five-Year Limit Favored
On Antitrust Actions
WASHINGTON—A bill to establish a uniform
federal five-year statute of limitations
for private triple damage antitrust suits was
reported favorably Wednesday to the full
House judiciary committee by a subcommittee
of that group. The subcommittee refused to
pass on the question of whether federal courts
should have authority to award less than
triple damages, however, which leaves that
decision to the full committee.
State statutes govern at present with respect
to time limits on private antitrust suits,
and these vary from one to 20 years. Exhibitors
asked for at least five years, while
the distributors favored a limitation of no
more than three years.
Exhibitors and distributors were also divided
on the authority to award anything
from single to triple damages, with the distributors
favoring the proposal and the exhibitors
in opposition.
The bill dealing with the antitrust statute
of limitations would not be retroactive. If
enacted into law it would not revive any antitrust
suits barred by state statutes under five
years. Nor would it be effective until six
months after enactment.
French Picture Receives
Joseph Burstyn Award
NEW YORK—The French picture,
"Justice
Is Done," has received the Joseph Burstyn
award for the best foreign-language picture of
1953. The presentation was made Thursday
(21) by Otis Guernsey of the New York
Herald-Tribune to Pae R. Miske, representing
the Burstyn organization, distributor of
the film. Guernsey was introduced by Kate
Cameron of the Daily News, chairman of the
New York Film Critics.
The ceremonies took place in the offices of
the Independent Motion Picture Distributors
Ass'n which created the annual award as a
memorial to Burstyn. Other speakers were
Georges Assie, member of the cultural section
of the French embassy, and Arthur L.
Mayer, president of IMPDA.
Arlan Will Distribute
4 Franco-London Films
NEW YORK—Arlan Pictures, Inc., has acquired
the U. S. distribution rights to four
Franco-London features from Arthur Davis
Asssociates in New York. The pictures are;
"Seven Deadly Sins" and "Beauty and the
Devil," both French language films already
shown at New York first runs; "Father's
Dilemma," Italian film already shown, and
"Hello, Elephant," Italian film which will be
shown shortly.
"Seven Deadly Sins," an omnibus feature,
stars Michele Morgan, Vivian Romance, Francoise
Rosay and Noel-Noel. "Beauty and the
Devil," stars Gerard Philipe and Michel
Simon and "Father's Dilemna" stars Aldo
Fabrizi. "Hello, Elephant," which stars Vittorio
de Slca and Sabu,
MORE CODE REACTIONS
Pinanski: No Serious
Tampering with Code
NEW YORK—The hope there will be "no
serious tampering" with the production code
has been expressed by Sam Pinanski, president
of American Theatres Corp., Boston, in
a letter to Eric Johnston, president of the
kite
lifill
fpn''
Motion Picture Ass'n of America. He wrote:
"In my opinion, the need for a production
code 01
is greater today than at any time since
the code was first adopted. My reason for
saying this is that, with both producers and
exhibitors made desperate by dwindling business,
temptation BalsK
is stronger today than ever
5 Tr.
before to sensationalize story elements and
;j:vJ
adopt other methods which the production
code now restrains. To do this would be ruin-bi „j,„
ous.
pj»»?'
"It is true, of course, that some of the regu-lp '**'' '-*
lations adopted for enforcement of the code
may have become obsolete or never should
have been adopted in the first place. But as I
understand it, there is ample opportunity to
change these regulations and bring them into
line with cuiTent thought.
"I have no objection to this being done
But I most sincerely hope there will be nc
serious tampering with the code itself. II
has been one of the great assets of our busi-.
ness and will continue to be, if we *"'
only have
brains enough to
iWhttestn
keep it."
Film Cleanup by Government,
Vatican Newspaper Urges
VATICAN CITY—L'Osservatore Romanc
the official Vatican newspaper, accused th
motion picture industry of "exalting vice" am
called for governmental intervention to cleai
up the films. In a front page editorial, th
newspaper charged that the film studios o
Hollywood and Rome are engaged in a marke
in screen stars that has "the cynicism an^
brutality of white slave traffic."
Reference by name was not made to actres
Jane Russell or Italy's Gina LoUobrigida, wh
protested recently overly-sexed roles. Mis
Russell protested against a dance she did i
"The French Line" and Miss LoUobrigida re,
fused a part in "The Lady Without Camelias.'
"Those finally responsible for what goes oi
the editorial said, are " the industrialists, th
producers and the directors. The actors finis
up in a state of subjectivity which precede
but is immensely more serious than that
the public."
Protestants Express Wrath
Over 'The French Line'
NEW YORK—A powerful Protestant churc
group has joined the attack on Howai
Hughes' "The French Line," and says tl
present motion picture code should not
relaxed.
The Christian Herald magazine and tl
Protestant Motion Picture Council's nation;
reviewing group said in a joint statement th
the film is "an offense to all decent peep
both on the grounds of morals and plain go(j
taste." The council says it speaks for 48,00(
000 American Protestants.
Film for John Conte
HOLLYWOOD—William Broidy has pu
chased "Sweet Violence," a mystery story f
John Conte. Allied Artists will release
iijeGc-
Feoe::
18
BOXOFTICE : : January 23. IJ

'
I
P'
Jubilee Trail' Gets
toyal N.O. Welcome
NEW ORLEANS- With the sovenior of the
[,ate heading the official vvelconiiiiB party,
iew Orleans staged a gala celebration here
Lst week for the world premiere of Republic's
|»w picture. "Jubilee Trail." Herbert J. Yates,
resident of Republic, was greeted by Goverir
Robert Kennon who brought his family
from Baton Rouge for the occasion.
Despite persistent rains, thousands of New
rieans residents jammed the streets near
18 Saenger Theatre, where the premiere was
i;ld, to see the visiting stars and filmland
jiecutives. Among the Hollywood contingent
lEre Vera Ralston. Joan Leslie, Forrest
jucker, John Russell, Pat O'Brien, Ray Mideton
and Buddy Baer.
Republic's executives on hand included
Bruce Newbery, William Saal and Walter
soneotiiieKlttus. Director Joe Kane, Gwen Bristow, who
ote the book; Bruce Manning, who adapted
and Bob Crowell, head of Crowell I*ublish-
Co., which published the book, also were
esent for the festivities.
Preopening activity lasted for a full week,
th pre.ss interviews, luncheons and personal
pearances for Manning and Mi.ss Bristow.
ty officials were at the airport to meet the
etillte
ipublic stars and executives on Wednesday
i) and drove them along Canal street which.
the occasion, had been rechristened "Jubi-
Trail" by the streets commissioner. The
jupe took over a March of Dimes booth
d did a landoffice business at a downtown
r-ersection. On the evening of the premiere,
jere was a big pai-ade and the crowds were so
'ge that the procession had difficulty mak-
teiffliit of
i first place. But,
its way to the theatre. Tlie crowds relined
in the theatre area until after the
.7of"(
rformance and it took Yates and his party
:a! iitemntion to
minutes to reach the waiting limousines.
'ml pajf f**
3aston Diireau of Gulf States Theatres and
ill the iilm s*
ler Paramount-Gulf executives were hosts
a;eeii8S8ediii« ring the week at a dinner party at Antoines.
to'ttetyiucM bureau told a group of city officials and
m traffic. ..jted exhibitors that the premiere was the
iasE0tliiaii8'"*^ist spectacular event in New Orleans motion
BblSll
and *
ture history. He also reported, following
. opening day's business, that "Jubilee
ul" had broken all attendance records of
f picture that had played the Saenger at
Ular prices since September 1952.
rhe "Jubilee Trail" was another promotion
long series of spectacular premieres which
iectcrs.Tim*'' public has held in the last several years.
•diiia
jliiclipw tes has been on hand at virtually all of
tliantte inj. The Republic president has been a
ong exponent of the premiere idea as a
ans of stimulating public interest in mon
pictures, and bringing stars and Holly-
3d craftsmen into communities for peral
association with fans and public
nion-moulding citizens.
dge Goddard Retiring
, sji 'om Federal Bench
IEW YORK—Henry W. Goddard, 77, one
three federal judges who heard the antist
cases that ended in consent decrees,
1 Tuesday (19) that he will retire after
jlori* years on the bench of the southern dis-
•t court of New York. Judges presiding
h him on the antitrust cases were Augustus
Hand and Alfred C. Coxe. Judge Godd's
retirement leaves two vacancies in the
rt as Judge Vincent L. Leibell retired
rriirelea*
jstoi!
iuary 1.
tOFnCE January 23, 1954
•""""«
'«»»»m,
§iiP ''SSI
Despite threatening weather, a liupe crowd attended the premiere of "Jubilee Trail,"
as tlie top photoeraph indicates. The theatre is the Saenger. Cars bringing the visiting
celebrities. In the photo at the right, Herbert J. Yates, Republic president, is shown
receiving an antique trophy from Mayor deLesseps Morrison to commemorate the premiere
event. In the photo at the left, Yates, actress Vera Ralston (Mrs. Yates in private
life) and actress Joan Leslie are shown as they participated in a March of Dimes drive
sponsored by the Young Men's Business club.
Reports Again Circulate Decca,
Universal Pictures Will Merge
NEW YORK—Talk of a merger of Universal
Pictures Co. and Decca Records has been
revived as the result of a stock offer made
by Decca which, if successful, would give it
a controlling position at the annual Universal
stockholders meeting in March.
Decca is offering 145,842 shares of its
authorized but unissued capital stock in exchange
for outstanding common stock of
Universal in the ratio of two shares of Decca
stock for one share of Universal.
At the end of 1953. Decca owned 600.075
shares of the 1.006,260 shares of Universal
common outstanding, or 59.6 per cent. If it
should succeed in exchanging its 145,842
shares for 72.921 shares of Universal, It would
then have 66.88 per cent of the Universal
common slock outstanding, and be able to
put through the merger without the aid of
other Universal stockholders.
The exchange period will expire February
8. Tenders received until January 27. if exceeding
the amount of Decca stock available,
will be pro-rated and no tenders will be accepted
thereafter, according to Doremus &
Co., which issued the statement. If tenders
received to January 27 are for less than the
amount of Decca stock available, all will be
accepted and tenders received thereafter will
be on a first come, first served basis. Guaranty
Trust Co. of New York is exchange
agent.
Universal common hit a new high on the
New York Stock Exchange the first of the
year, reaching 19. Decca stock was listed as
about half as much. The Universal annual
report is expected soon, possibly within a few
days. Decca has still to issue its 1953 annual
report.
CORRECTION
BALTIMORE—Recent published reports
gave the Maryland gross income from censorship
fees as $551,303 for last year, but this
covered the entire 37-year history of the
board. The net return to the treasury on the
last report was $79,885.
19

j
THIS
!
.
THE BIG TALK lo
kkktlMiUi
LilLill
800 MILLION READERS!
of 76 National Publications will see PUBLICITY
and PICTORIAL FEATURES on
"The Glenn Miller Story" during the months of
December, January, February and March
m THI
PROM
DISC JOCKEYS!
Greatest combined
national cooperation
by DJ's for any
motion picture!
WORLD
PREMIERE!
Brilliant 3-Theatre
premiere at Miami,
Florida at height of
STOR
ir
tourist season . .
January 19th!
GLENI
II
PERSONAL
APPEARANCES!
JAMES STEWART, Colonel Kirby,
and other personalities close to
Glenn Miller will make personal appearances
in virtually every major city in the nation!
if
a
CONGRESSIONAL
HONOR!
Washington, D.C. festivities
to commemorate
installation of permanent
Glenn Miller exhibit in
Library of Congress
...January 22nd!
STOR
THIS CAMPAIG
SURPASSES li
MAGNITUDE AJN
CAMPAIGN FOR
ANY OTHER , .
^^ta^^^'^
PICTUR
M
IS ONLY PART OF OUR PROGRAM AIMED AT %^

.,cn ftTl'PLE
„-.„
WHO BUY TICKETS AT YOUR BOX OFFICE!
RECORD PROMOTIONS!
DECCA and CORAL plugging Miller music
albums! Also "Love Theme" released by MGM,
CAPITOL, and RCA VICTOR! PLUS...
.- -,. .. Free promotion kit to every Record and Song
400 MILLION
LISTENERS!
to 45 National Radio
programs will hear
all
about
MILLER
nation from National Association
of Music Merchants!
"The Glenn Miller Story!"
/
il
-(M/
If
225 MILLION
PAIRS OF EYES!
will view 30 National
TV shows plugging
"The Glenn Miller Story"
GLENN MILLER JUBILEE!
50th Anniversary Celebration at Clarinda, Iowa
(Miller's
birthplace). Governor, army and air
force officials attending this event January 12-13
...a highlight for national publicity!
'*HALL OF FAME!"
Downbeat Magazine's Annual Award
goes to Glenn Miller at brilliant Jamboree
...Chicago Stadium, February 19th!
(
^ JAMES Stewart
JUNE AlLYSON
COLOR BY
The GLENN Miller story
... CHARLES DRAKE • GEORGE TOBIAS • HENRY MORGAN
k
ond fhese A^usico/ Greofs as Guesf Sfors'
FRANCES LANGFORD- LOUIS ARMSTRONG -GENE KRUPA- BEN POLLACK-THE MODERNAIRES
(j.rtiirtt,, ANiHflNi MANN
-
, m(NIiN[ DAiii:' i-; O'.CAK BSi'tlNf '•" • -• :. UA^S '^":'\h~V'',

'THctt' €utd S(^^cHt^
CinemcL^cope Sound
TT LOOKS as though Cinemascope pictures
with single-ti-ack sound would become
available to operators of small theatres
despite the opposition of Spyros P.
Skouras.
Skouras told the Allied convention in
Boston that the only way to introduce a
novelty into exhibition was to present it in
the best way possible, meaning, in this
case, stereophonic sound with anamorphic
lens projection on a curved screen with new
reflectivity. This stirred up so much adverse
comment that he agreed to hold a
test of "The Robe" on a single-track sound
and Ohio Allied members have been expecting
this to take place this month.
In the meantime, there have been a number
of demonstrations with three forms of
equipment developed recently. Arthur M.
Loew, president of Loew's International,
has what is called Perspecta-sound. Within
a few days after it became known that this
had been demonstrated in the home office,
it was announced that MGM would have
Cinemascope prints with both multi and
single-channel sound. Warner Bros, announced
"The Command" would have both
types of sound. Then it became known that
Walter Reade had played "The Robe" in
Morristown, N.J., with single-track sound.
Twentieth Century-Fox representatives
visited the theatre and the company objected.
That seems to leave the situation in a
state of flux, as the oldtime newspapers
used to say, with the flux heading to increased
use of present sound systems by
small exhibitors who want to make sure
they can pay for wide screens and new
lenses before going in for the additional
expense of new sound systems.
The first annual report of Stanley Warner
Theatres shows that 170 Cinemascope
screens with accompanying equipment have
been installed. Another 100 are to follow,
making a total of 270.
Stereophonic sound has been installed in
130 houses with 40 more coming, making a
total of 170. This leaves the stereophonic
sound lagging behind the Cinemascope installations
by 100 theatres.
Three-dimension has been installed in 210
houses. Nothing was said about additional
orders.
Inez Breaks Out
H BOUT a week ago Inez Robb, columnist
•By JAMES M. JERAULD
knows the answer to that.
She wound up her article with, "There
are swell people in Hollywood, but who
ever hears of them? The drums are saved
for the adult delinquents whose alley cat
behavior is great at the boxoffice and the
juvenile courts."
And who beats those drums and receives
large incomes for doing it? Colurmiists!
Tax Action Delayed
THE first move of the House Ways and
Means Committee after the reconvening
of Congress was to postpone action on
excise taxes—in which the ticket tax is
numbered—until the committee has acted
on corporate taxes due to expire April 1.
This means that action on the ticket tax
problem will be delayed until late February
or early March, which gives COMPO three
weeks or more to lay the groundwork of
its campaign.
That's a short time for exhibitors to make
their pressure felt on all members of the
House and Senate, but it can't be helped.
Much valuable work already has been done.
COMPO was wise in postponing any important
action on the proposed public relations
and advertising campaign until the
tax campaign has been pushed through to
a conclusion. There's no point in diverting
attention from the main objective.
One Exhibitor Group
C H. FABIAN'S emphatic endorsement of
the formation of one national exhibitor
organization in his speech before the Philadelphia
Variety Club Monday (11) revived
a subject that has glowed and faded like
fireplace embers for the past year or two.
A single group would give exhibitors more
power and might result in more product,
he pointed out. Everything in his talk,
except his warm advocacy of a start on
an arbitration system, could have been
said by an Allied leader.
He even suggested, as has Leonard Goldenson,
that exhibitors may have to go into
production to get enough pictures.
It would be ironical if divorcement, which
took distributors out of exhibition, should
put exhibitors into it.
Republic Names Kaufman
Its Man of the Month
NEW YORK—Herbert Kaufman, Chicago
branch manager, has won the Republic "Man
of the Month" award for December and will
for Scripps-Howard papers, ran out of
receive a portfolio including a letter of
ideas and headed
commendation
her column "HoUywoodenheads"
and a citation signed by Herbert
and burst into a discussion of
J. Yates, president, and O.
juvenile delinquency,
Bruce Newbery,
writing, among other
things— "But have any members
sales director. Runnersup were Joseph of the
Wohl
of
various committees now
New York and George Kirby of Cincinnati.
studying this
major problem—indeed, has anyone beside
the thoughtful parent — correlated this Marilyn Monroe Back at 20th-Fox
problem of juvenile delinquency throughout
the nation with adult delinquency in dui'ing which she became the bride of Joe
HOLLYWOOE>—Ending a brief suspension
Hollywood and various outposts?
DiMaggio, Marilyn Monroe is back on amicable
contractual terms with 20th Century-Fox.
"Isn't it time for the movie colony to
begin to accept some responsibility for the Taken off the payroll when she failed to
behavior of its adult delinquents whose report for recording sessions for her next
antics would turn the stomach of a goat?" starrer, "Pink Tights," the actress was scheduled
to check in this week to begin the assign-
What caused juvenile delinquency before
the movies came in? Possibly Inez ment.
A. W. Crown Leaving
RED to Head Moulin
NEW YORK—Alfred W. Crown has i
signed as head of the RKO Radio foreig|
department to becon
president of MoulJ
Productions, Inc
dependent produc:
unit which ma(
"Moulin Rouge.'
James R. Graingi
RKO president, said
received the reslgni
tion with regret,
Crown had been doi
an outstanding job.
Crown was elected
Alfred W. Crown the Moulin presidem
by David Stillman ai
Eliot Hyman, co-chairmen of the board
will take over the new post February 1.
company plans a general expansion of pn
duction and of financing other independent
as well as the creation of a television depi
ment to handle release of TV film pro]
erties owned or controlled by the company,
He joined RKO in October 1952 afti
serving as vice-president in charge of worli
wide sales for Samuel Goldwyn Productioi
which he joined in 1946. He started in tl
industry 23 yeare ago as a trainee in tl
MGM offices in Chile. Later he became
company's representative in Argentine.
1937 he joined the newly formed Gn
National Pictures, first as European sail
manager and then as assistant foreign mat]
ager.
Features which Moulin Productions h!
produced or financed since "Moulin Rouge
have been "Duel in the Jungle" and "Bead
head," the first named to be distributed I
Warners and the second by United Artist
Moulin has also acquired rights to Ic
Lupino's "Jennifer," being released by Unite
Artists.
Pickman and Clark Join
COMPO Press Committee i
NEW YORK—Jerry Pickman, Paramouij
director of advertising, publicity and exploits
tion, and Kenneth Clark, vice-president of tl|
Motion Picture Ass'n of America, have bei
named to the press relations committee of tl
Council of Motion Picture Organizations, ai
cording to Robert W. Coyne, special counsel
The appointments followed the resign;
tion of Maurice Bergman, committee chai
man, because of additional duties assigm
him by Universal-International. One of tl
first tasks of the committee will be expansii
of press activities in connection with tl
tax repeal campaign. A Washington repr
sentative will be engaged and another add
to the headquarters staff, and an advertisi
campaign begun in Editor & Publisher.
UA Drive Leaders Shift
In Second Lap of Race
NEW YORK—United Artists' Detroit, I
Louis and Milwaukee exchanges have tak
the lead in the second lap of the 35th am
versary sales drive honoring President Arth
B. Krim.
The Detroit exchange is headed by S.
Bowman; the St. Louis exchange by D.
Edele and Milwaukee by Joe Imhof.
>
22
BOXOFnCE :
: January 23, «

The crazy-mixed-up "Born Yesterday" cutie . . . in the comedy of the year!
Columbia Pictures laughingly presents Judy Holliday in
"It Should Happen To You" co-starring Peter Lawford
with Michael O'Shea and introducing Jack Lemmon • Story
and screen play by Garson Kanin • Produced by Fred Kohlmar
and directed by George Cukor .... To Be Released In March
I

i
'i^oUtfti/^ood ^efront
By
IVAN SPEAR
%--'-:3ft%£.4:m
Two New Independent Units
Plan Filming Overseas
Seldom a week goes by but what there
isn't at least one birth announcement revealing
the addition of a new member to the
rapidly growing family of independent production
organizations.
Two such came almost simultaneously with
news of the formation of Gregg Tallas Productions,
to make a picture on location in
Greece this summer, and Fregonese-Reich
Productions, which plans a series of subjects,
the initialer to be filmed in Spain.
The Tallas unit lists "The Stranger," from
a narrative poem by Notis Peryalis. a Greek
poet, as its first venture. Tallas, who will
produce and direct, recently completed "The
Barefoot Battalion" on location in Greece.
The Piegonese-Reich company is headed
by director Hugo Fregonese and William G.
Reich, former pi'oducer-distributor in South
America. They have acquired "The Black
Sword," an adventure novel by Carlos Blanco,
as their initial project, aiming at an April
start—when Fregonese has completed his
current Hollywood megging assignment, "The
Raid," for Panoramic Productions and 20th
Century-Fox release.
Neither Tallas nor the Fregonese-Reich
partnership have as yet secured distribution
commitments for their respective scheduled
output.
Warners Adds Four Shorts
Produced in Vistarama
Short notes from the sound stages: Warners
has acquired from Dudley Pictures four
wide-screen shorts which were lensed in the
Vistarama anamorphic process. The briefies,
"Aloha, Nui," "Pleasure Island," "Sportsmen's
Holiday" and "South of the Sun," all
have stereophonic sound and will be releaseprinted
in WarnerColor ... All officers and
board members of Argosy Pictures, the in-
Pefe Smith to Resign
From MGM in
April
For 23 years a short subjects producer
and narrator at MGM, whose "Specialties"
have long been in the front rank
among popularity and exhibitor polls,
Pete Smith has submitted his resignation
to the studio, effective in April.
Joining the company originally as studio
publicity director, Smith moved into the
shorts production field in 1931 and since
that time has turned out no less than 281
subjects, for which he has garnered a
shelf full of Academy Awards and other
kudos. He has completed ten briefies for
release on the 1954 program and an additional
six to be distributed in 1955.
Declaring that he is "resigning on the
most amicable basis after 29 years of
happy association," Smith said his plans
"for some subsequent months involve
only rest, relaxation and recreation." He
extended his "warmest thanks" to all of
his MGM associates.
dependent unit headed by megaphonist John
Ford and Merian C. Cooper, have been reelected
for another year—including Ford as
board chairman, Cooper as president and
H. L. Van Houser as secretary-treasurer. The
outfit's last film was "The Quiet Man," for
For the first time in
Republic release . . .
20 years tunesmiths Burton Lane and Harold
Adamson are returning to MGM as a team
to do the music for Esther Williams' next
color musical, "Jupiter's Darling," which
Geoj'ge Wells will produce and George Sidney
will direct. The first Hollywood assignment
for Lane and Adamson was MGM's "Dancing
Lady" in 1933.
381 Officials From 45 Nations
Hosted by AMPP in 1953
Crossroads of the world—that's Hollywood
from the point of view of the Ass'n of Motion
Picture Producers' international committee,
which counted noses and came up
with the revelation that during the past 12
months, in cooperation with the State Department's
foreign leader program, it has
hosted 381 officials from 45 different nations.
In the number of visitors Japan, Germany,
India and Brazil headed the list^—in that
order—of countries represented by top government
officials, ambassadors, ministers,
artists, authors, educators, scientists, industrialists
and students. Among the top-drawer
guests were, of course. King Paul and Queen
Frederika of Greece, H. I. H. Crown Prince
Akihito of Japan and His Excellency Dr.
Sarvepalli Radhakrishnan, vice-president of
India and president of UNESCO.
Functioning as chairman of the AMPP's
international committee is William Gordon
of
Universal-International.
Richard Carlson to Direct
His Own Story for U-I
A package deal involving a story property
and the services of Richard Carlson to direct
it was consummated by Universal-International
with the scheduling of "Shadow
Valley," a historical western, on its upcoming
agenda. The megging assignment is a
switch for Carlson, who starred "It Came
From Outer Space" and "Creature From
the Black Lagoon" for U-I last year.
Originally Carlson had planned to produce
"Shadow Valley," an original by George Van
Marter. independently in partnership with
Ivan Tors. Those plans were abandoned,
however, in favor of the U-I deal. The picture
will be produced by William Alland.
Peggy Castle Assigned Role
In The White Orchid'
Among morseLs of casting news: Peggie
Castle will play opposite William Lundigan
in "The White Orchid," which Reginald Le-
Borg will produce and direct for UA release
on location in Mexico . . . Over at Universal-
International the option was hoisted on Maureen
O'Hara's one-picture-a-year ticket. Her
last appearance for the studio was in "War
Arrow," currently in release ... At the same
film foundry Alex Nicol, Piper Laurie and
Mara Corday joined the topline cast of
"Dawn at Socorro," new Technicolor western.

1 50
i theatres,
)
: January
'^LETTERS
»ONORED-H(iin
'ilKed, and Mi
"eenplay based 01
'HV a mtiui
i« KceiTe BOX-
1 A»ards tor "Si
inu, ilarrinj
Jam
Ribbon linntr fot
;be Xalional SmeB
liln Ibe best loi
into release in
Republic.
1 he mej!
miilir Jot
1 ticket 1
Last
azaiionalParamoE'
Says High Film Rentals Deter Modernization
To BOXOFFICE:
You continually clamor for modernization of
and I agree this is badly needed. I
also agree we need not only to rework present
theatres, but to build new modern theatres
along revolutionary lines. However. I bring
to your attention the fact that the present
unreasonably high film prices make the construction
of new theatres, as well as modernization
programs, totally impractical.
If it were po.ssible for me today to buy pictures
reasonably. I would immediately begin
construction of a new modern theatre that
would represent a substantial investment.
Past experiences show that should I do this,
the distributor would at once demand longer
playing time. Saturday and Sunday play dates
for all big pictures, and a higher per cent
of the take: their argument being solely that
with a new. fine theatre, I should pay more
for the pictures than if they were shown in
a poor house.
They should be happy to get the added income
from the additional business a new modern
theatre would produce, and thereby the
theatre owner could make a little extra money
to justify his investment. The government has
in many instances encouraged the construction
of new plants by granting favorable tax
write-offs, it would, perhaps, be a good thing
for the producers of motion pictures to make
some concessions on rental terms in order to
get new theatres constructed.
There is no incentive that I can find for
a small-town exhibitor to spend thousands of
dollars to install new equipment in order to
show motion pictures at 70 per cent of the
gross, where he, prior to spending the money
on new equipment, paid 50 per cent or less.
ud,- an action dia* The fact the picture grosses more money is
'' *''flno Justification for producers to ask for more
Manning will si
of each dollar than previously. They should
be content to get their additional revenue
from the fact a good picture grosses more
i
Foy 1
tie production
Band;
to team JanloitoSaBiielBnit
money. Producers are not content to get additional
revenue on good, expensive pictures because
more people will come to see them,
but rather they insist on a three-way deal:
First: They expect more money because the
big pictures will gross more.
Second: They want a higher admission
price for each person who comes to the
theatre.
Third: They ask a higher per cent of each
dollar taken in.
In many film rental deals made today a
condition arises wherein the theatre manager
could intentionally hold down his gro.ss by
letting some patrons in free, or by closing his
boxoffice early, and thus, by intentionally
keeping his gross from falling into a higher
bracket of percentage film rental, he would
actually end up with more cash money for
himself. I contend that any time film is .sold
on this basis, it completely take.s away the
incentive for an exhibitor to try to get bigger
grosses. Incentive selling is recognized nationally,
but not in the theatre business. The more
we gross, the higher bracket we fall into. It
is like income tax, where you often can save
money by making less. In most fields of endeavor
the manufacturers and distributors
of various products hold in high regard the
wellbeing of their retail outlets. In the motion
picture business, it seems to me the reverse
is true.
ARKANSAS EXHIBITOR.
March of Dimes Campaign
Gets Exhibitor Support
NEW YORK—Film theatres throughout the
U.S. are supporting the 1954 March of Dimes
drive this month, according to Basil O'Connor,
president of the National Foundation for
Infantile Paralysis. He said they are showing
the short, "Look for the Silver Lining," and
also taking audience collections.
O'Connor quoted from letters pledging support
received from Harold J. Fitzgerald of Fox
Wisconsin and Rodney Collier, chief barker of
the 'Variety Club of Baltimore, and from reports
from area heads of the drive.
fELLS ALL
. . . you want to know
about picture product,
current and forthcoming
director
Wil:er
ionsinaii'"'
was Antte
Doniger
joffli
.rfjnfndent unit's
te
'Daniel Boone'
s, Release
ri
redoubt*
Gi
;eintrepii'^*';,„
ail-bW »*^; 7
.... Mures setJ: f^
George Schwartz Resigns
Goldwurm-Schwartz Post
NEW YORK—George Schwartz has resigned
as executive officer of the Goldwurm-
Schwartz combine, operators of the Little
Carnegie and World theatres here, the World
Playhou.se in Chicago and the Times Film
Corp.. a foreign distributing company, but
retains his financial interest in the World
Playhouse. He will announce his plans soon.
He was instrumental in building up the combine,
having been with it ten years.
'«"'''
It will ""
Jip "
BUSS
^atMGM«:i*
,.and-ii»»«
ACCEPTS MAGAZINE AWARD—The
Parents' Magazine award for picture of
the month went to Warner Bros, for "The
Eddie Cantor Story," Technicolor musical
starring: Keefe Bras,selle and Marilyn Erskine.
Eddie Cantor is shown accepting
the award for Warner Bros, while Phil
Willcox, advertising manager of Parents'
(on Magazine shakes his hand. George J.
1 Hecht. publisher of the magazine, is
IM holding the medal.
Filmack Co. Celebrating
Its 35th Anniversary
CHICAGO—The Filmack Trailer Co., which
was organized by Irving Mack in 1919 as a
one-room, one-man operation, this year
will celebrate its 35th anniversary in the
special trailer field. Mack is president of the
company, which today employs over 100 men
in the Chicago plant alone, and also maintains
a plant in New York.
A REVIEW OF 1953
A PREVIEW OF 1954
Out Next Week!
i
OXOFTICE :
23, 1954
25
ice:

1
One-Film Color 3-D
DueViaVectograph
NEW YORK—Exhibitors can expect soon
3-D color motion pictures on a single strip of
film and requiring only one projector and
no attachments, according to a joint statement
by Dr. Herbert T. Kalmus, president and
general manager of Technicolor, and Dr.
Edwin H. Land, president of Polaroid.
This will be made possible by the combination
of the Technicolor dye transfer printing
process and the new Vectograph base film of
Polaroid. Under a new agreement. Technicolor
is licensed under Polaroid patents to
make full color stereoscopic prints on Vectograph
material. Executives said Vectograph
will give a new impetus to the production of
3-D pictures because they will be more comfortable
to view and because it will be easier
for exhibitors to show them.
Photography will continue to be by two
cameras. Both images will be superimposed
over each other on the same film, insuring
synchronization, alignment and focus and
permitting continuous 3-D shows without intermission.
No changes in 2-D booth equipment
will be required. A projectionist need
not know he is running a 3-D picture. Patrons
will wear improved models of polarizing
glasses. A brighter picture on the screen will
open up the possibility of wide-screen 3-D.
The picture will be brighter because no polarizing
filters will be needed at the projection
'Money From Home' Dates
Will Be in Both 3-a 2D
NEW YORK—Paramount will make the Hal
Wallis Martin and Lewis picture, "Money
Prom Home," available in both 3-D and 2-D.
A. W. Schwalberg made the decision early
in the week.
Release will start in key cities February 3
on the 3-D version and the 2-D prints will
become available March 4.
Harris P. Wolfberg Dies;
Denver Theatre Owner
KANSAS CITY—Funeral services were held
here for Harris P. Wolfberg, 70 years old,
Denver theatre owner and former film distributor,
at the Stine & McClure chapel
Wednesday (20). Wolfberg died at a Chicago
hospital Saturday (16) after an illness
of several months.
Born in Barber County, Kas., Wolfberg first
engaged in the brokerage business in Kansas
City; in 1908 he entered show business by
appearing in wild west films at the old
Essanay Film Co. in Chicago.
He became a salesman for the old General
Film Co., and subsequently an executive for
the Paramount Film Distributing Corp. From
1933 to 1943 he was district manager here
for Metro-Goldwyn-Mayer. He resigned from
that position and moved to Denver. At the
time of his death he owned five drive-in theatres
in the Denver area and two others, the
first run Broadway and the Paramount.
The Broadway was the first Denver theatre
to use television on the screen, and was the
only theatre in the country to televise the
world series on a theatre screen.
He is survived by his wife, Mrs. Ruth
Wolfberg; his son John M., a Los Angeles
theatre owner; four grandchildren, three
brothers and three sisters.
Sydney Greenstreet
HOLLYWOOD—Sydney Greenstreet,
Eng-
port.
lish-born character actor, died Tuesday (19)
Drs. Kalmus and Land foresee the distribution
here at the age of 74. He was famous for his
of 3-D pictures to neighborhood theatres, portrayal of the villain and made his film
many of which have not been equipped with debut in 1941 in "The Maltese Falcon" after
the interlocks for the two-projector system 41 years on the stage. Other pictures included
currently used for 3-D pictures. A wider export
"Passage to Marseilles," "Conflict," "Between
field is also foreseen.
Two Worlds," "Three Strangers," ''Christmas
The agreement calls for the manufacture of in Connecticut" and "Hucksters."
release prints by Technicolor and the manufacture
and sale of raw stock by Polaroid, including
the payment of certain royalties by
Technicolor to Polaroid.
Stanley Warner Re-Elects
Entire Officer Slate
NEW YORK-—All officers were re-elected
Tuesday (19)
by the board of directors of the
Stanley Warner Corp., as follows:
S. H. Fabian, president; Sam Rosen, executive
vice-president; David G. Baird, chairman
of the finance committee; Harry M. Kalmine,
vice-president and general manager; Nathaniel
Lapkin, vice-president; W. Stewart
McDonald, vice-president and treasurer;
David Fogelson, secretary; Frank J. Kiernan,
controller; James M. Brennan, assistant treasurer,
and Miles H. Alben, assistant secretary.
In the Newsreels
Movietone News, No. 7: U.S. to be visited by president
of Turkey; Big Four conference stalled by Reds;
jet crash cuts path of death; record snowfall buries
Alp town; co-eds compete for beauty title; Marilyn
Monroe weds Joe DiMoggio; sports— -car of future
gets test run, speed bloders race for silver skates,
some skiers ski on skis—others?
News of the Day, No. 241: New Zealand tour a
triumph for Britain's queen; Turkey's president coming
to U.S.; President honors Korean heroes; honeymoon
de luxe; first jet-powered motor car; lion in the house;
latest dance craze—the creep; ski champs in downhill
thriller.
Poramount News, No. 44: Stalemate on Big Four
parley site; jet crashes homes in Long Beach; Britain
grounds comets; "Tex" gets lion's share of the living
room; news of science and invention—translation by
electronic brain; world's strongest arm; gas turbine
automobile.
Universal News, No. 535: Jet leaves trail of fiery
death; medals of honor cworded; first jet turbine car
tested; frogmen train in Rhine; International doll
show; living room lion; Columbus welcomes General
Dean; sports—Golden Gloves, underwater boxing, international
ski meet.
Worner Pathe News, No. 46: Six pairs of twins set
record; Rickenbocker cited as big brother of '53;
New York— Bobs, Rubi travel in style; young elopers
honeymoon in France; Arizona— jet age in autos; o
lion finds happy home in Illinois; sports—Red schisklers
sweep slopes in Swiss roce, speed on ice—silver skates.
Movietone News, No. 8: Avalanche buries village
of Blons in Austrian Alps; President Bayer will visit
U.S.; Cinemascope aids 1954 drive for March of
Dimes; marines test brg helicopter; Marilyn and Joe
wed in San Francisco; Olympic champ cops Knights
of Columbus mile; Art Tokle wins Norge ski jump.
News of the Day, No. 242: Avalanches spread
death in Europe; Turkish president leaves for U.S.;
wedding of the year; U.S. serum saves boy overseas;
tragic air crash in Rome; Coty inaugurated as new
president of France; Boston games track thriller; gymnastic
champ from Sweden.
Paramount News, No. 45: Alpine avalanches; French
president inaugurated; Marilyn weds Joe; royal tour
continues; sports—ski jumping at Norge Hill; basketball—Holy
Cross vs. Notre Dome; track meet In
Boston—Villonova vs. Knights of Columbus.
Universal News, No. 536: Hundreds buried in
European avalanches; new French president; help for
Austrian kid; mercy ship; frozen boats; helicopters;
sports—motor boat show, basketball player.
Warner Pathe News, No. 47: Hundreds die in ova
lanches; queen feted on tour of New Zealand; France
hails new president, Rene Coty; city salutes "The
Command" in CinemoScope; sports—Tokle soars to
victory in midwest ski meet, crack Swedish gymnasts
tour U.S., East grid stors stump West, 20-9
•
Americon Newsreel, No. 602; E. Frederick Morrow
to government post; Alpa Kappa Alpha annual boule
in St. Louis; Empire State Federation of Women's
Clubs bather in New York; building boom at Howard
university; Carver memorial museum at Tuskegee,
Ala.; W. C. Wingate, one of Philadelphia's top businessmen;
"Flying Nesbitts," famous acrobats; Indo-
Chinese water festival.
Telenews Weekly, No. 3; World n focus: cold war
report; newlyweds make news: London—runaway
Goldsmiths on honeymoon; Miss U verse weds; Rubr
roso's off to Florida honeymoon; England—PW re
lates Red ordeal; snows rock Europe, U. S.; New Zealand—queen
visits fairyland caverns; girl has
lion; Truman, Kaltenborn trade mimicry; Los Angeli
—young pro wins open.
26 BOXOFFICE : : January 23, 195

metim. ridtuAs me/ickajwljAina, Guide.
^^y of Pearls
Music promotions, as would be expected, comprise
the chief tieups tor Universols campaign
to pre-sell "The Glenn Miller Story." With
Milton Rackmil heading both Universal Pictures
and Decca Records, it was natural, too, that
Decca would go all-out in promoting the Glenn
Miller hits. Two special albums have been
created for the promotion, one taken from the
sound track of the picture and the other comprising
Glenn Miller arrangements played by
Okb the great
Universal-International
Technicolor film!
irnmnni.iii'.wui.iiiiiii.i.j.i.iJiii
GLENN MILLER STORY
JAMB SFEWART' JUNE AUTO
Jerry Gray and his orchestra. In addition to
the music promotions, a number of other tie-ins
have been created for local level use by exhibitors.
Details in story on following page and in
National Prc-Sclling Guide, Page 31
, jatiiafJ-'
!1AL SLOANE
Editor
IJGH E. FRAZE
|«lociate Editor
"(^^s^^^^f'^^^^gS^^^^^
SECTION OF
BOXOFPICE

: Jan.
Campaign Preview:
MUSIC PROMOTIONS TOP TIEUPS
FOR THE GLENN MILLER STORY'
J!!\i;| \L1.VS0N
"'-'^
Decca Has Two Albums for Local -Level
Pre-Selling
to whom his music is still part of their
remembrances will be potential patrons for
theatres playing "The Glenn Miller Story."
Music is the dominant theme in the overall
campaign evolved by Universal-International
for the promotion of this story
which pays tribute to one of America's
most famous music personalities.
A number of recordings, notably the
Decca album which features eight of the
famed numbers created by the composer
and band leader, and recorded from the
soundtrack of the film, keynote the nationwide
campaign. The release of this album
will be backed by a full line of dealer helps
supplied by Decca and the other companies
to dealers throughout the country
who have been alerted to give complete
cooperation in exploiting the picture locally.
TO MAKE A TALENT AWARD
On Glenn Miller day, celebrated recently
at his birthplace, Clarinda, Iowa, the Decca
album was accorded a world premiere in
a coast-to-coast broadcast over the Mutual
network. This was only part of the ceremonies
attending the local invitational
showing of the picture. In months to come,
disk jockeys in Iowa will sponsor a nationwide
contest to find the most promising
girl and boy vocalist in the U. S. to be
recipients of the Glenn Miller talent award.
In addition to the soundtrack album,
Decca will distribute Jerry Gray's "Salute
to Glenn Miller" album, and a Decca subsidiary.
Coral Records, is releasing another
album presenting the Modernaires, who
are featured in the picture. Capitol records
and RCA 'Victor recordings also will figure
prominently in the campaign. A total of six
different companies will release the melody
of "The Love Theme Fi-om the Glenn Miller
28
CHARLES DRAKE GEORGE I08IASHENRV MORGAN
Every youngster who taps a foot to the Story" in their recordings. Eight publishers
rhythm of today's dance bands, every oldster
who thrills to the familiar tunes of the all the tunes in the picture available to
will make sheet music and title sheets of
nostalgic past, and millions of other people exhibitors.
Local night spots, jukebox operators, hotels,
music stores, radio and TV stations
offer unlimited possibilities for tieups
utilizing the many varieties of recordings
and sheet music pages. Glenn Miller fan
clubs throughout the country will cooperate
in promotion stunts. A set of TV trailers
varying from 20 seconds to one minute in
length and a "telop" slide are available for
local coverage. Two radio transcriptions
including star interviews and spot announcements
may be had gratis from the
U-I Studios, Universal City, Cal.
U.S. AIR FORCE: In consideration of
Glenn MiUer's service in 'World 'War II a
letter from the air force headquarters in
Washington was sent to all commands suggesting
cooperation with exhibitors in promoting
the picture locally. Parades, bands,
A-board recruiting tieups, aviation exhibits
and an honor guard for opening night are
tieup possibilities.
WEBCOR-MUSICALE: The Webster Co.,
manufacturers of hi-fidelity record-playing
equipment, has instructed their distributors
throughout the country to loan instruments
to theatres playing the picture so the recordings
may be played in the lobby.
LUX Ad: A large group of consumer magazines
appearing on the newsstands in
February and March will carry full page
ads featuring June Allyson, with picture
credits, which may be used to promote window
tieups with all local stores selling the
product.
LUSTRE-CREME Shampoo: The February
14 issue of This Week and the American
Weekly for February 21 will also carry
color ads picturing Miss Allyson and mentioning
the film.
PENOBSCOT Shoe: The manufacturers
JilljjJJ J_
.JM^^''^^
24-Sheet Plays Up Romance of the Story, But Does Not Neglect the Musical Theme.
26 —
I:-
This is the six-sheet, with a clever use of figures
separating the first and second names of the stars
pointing up both the musical and romantic themes.
of Trampeze shoes will have a full-page ad
in Seventeen magazine featuring Miss AUyson
with liberal picture credits. Special
promotion kits have been furnished by the
company to Penobscot dealers for tie-in
purposes with local theatres.
MAGAZINE A'WARDS : Seventeen magazine
has selected "The Glenn Miller Story"
as the picture of the month and has prepared
a 30x40 poster announcing the honor
which will be sent to theatres upon request.
The Parents' Magazine award also goes to
the picture and a one-sheet poster, capitalizing
on the event, is ready for theatre
usage. The February issue of Motion Picture
magazine picks the film for its Movie
of the Month award.
MERCHANDISING KIT: An exploitation
kit containing showmanship helps of every
description including mats, feature stories,
stunts, photos and a listing of all tieups
is available from the New York offices of.
Universal.
COLLIERS: Collier's magazine will fea^
ture a promotion keyed to supermarket use
and featuring Jimmy Stewart and recipes
of his favorite meals. The article is to break
in an April issue and Collier's has prepared
colored posters, ad mats, streamers, countercards,
shelf strips and suggestions for
tie-ins with all supermarkets. (Check local
magazine distributor).
N. A. M. M.: The National Association oi
Music Merchants, representing leading record
and music shops throughout the coun
try, have advised members of the "Glenr
Miller" promotion and suggested all type:
of musical instruments be used in windovl
displays tieing in with local showings of th(
picture.
FRED ASTAIRE: Licensees of the dancj
studios will be ready to conduct a Gleni
Miller dance contest in those cities wher
studios are located in conjunction with loca
showings.
Accessories: Fluorescent valances in tw
styles, usher badges, flags and bumpe
strips are available through National Fla
Co. offices, and a complete line of poster
window cards, lobbies, etc., may be ha
at all National Screen Service exchange
(Details in National Pre-Selling Guide .
BOXOFFICE Showmandiser :
. . Page 3'
23, 19i
bti
jBvsnaoi
Every
'.'in
\i
W'
gira;;: ji'
im
totewtom,
steradtrfii
It tiW tie e
Italti
ioiii5li',-i
iK-tes. and «
ifiwtt sad r
It Sea;
m
-«:,t

'
i
I
I
:lia! om
I
"Twenty-seven
^
: Jan.
Appreciation Night
' dwf lit ol lijii
'''i urns il tfce itt
li till itnlic \lm>.
HI:
aiBiiiP helps of e«
Gets Attention of
Older Persons
There is much trade talk about interesting
more of the older people in motion
E
picture attendance, but for the most part
[the problem remains in the talking stage.
[John Goodno of the Palace Theatre in
(Huntington. W. Va., did something about
mis, leatme ^^VHot
""
, ijsting of aE
:'s
Kef W
offices
majaane
'Kiiosupeni
J
Stewart and teti
MIS,
tota
streamers,
MI
s and siSSB*
fflsitets. ('
ir).
it: to
j5tint»
!bt)ies.
it. He recently arranged a free night for
the older folks with the following ad:
"Thank God for the older folks—
"America has too long regarded our older
people as a liability and a problem. Social
security is a help but that's not the complete
answer. Any crisis in our economy or
politics invariably seeks an older person.
rich in wisdom and experience, coming to
our rescue. Evei-j' businessman in Huntington
realizes and appreciates the great cantributions
a former generation now perhaps
inactive, has made to our welfare
and progress. We've decided to do something
about it and really show our appreciation.
years ago the Palace
[Theatre was born. A customer then 38 years
pf age is now 65. To each and every one
if those wonderful, loyal fans and friends
extend the courtesy of the Palace
eatre tonight—you're going to be our
est—yes, and your wife. too. We have
ade arrangements with the Senior Citi-
?ens of Huntington who will act as our
official host tonight at 7:15—just sign
;he register and walk in."
Seat' Night Awards
\id Bushnell Business
Manager D. M. Dillenbeck has been
Joosting boxoffice receipts at the Rialto,
Jushnell. 111., through his promotion of Hot
Seat nights.
Each seat in the theatre is numbered and
orresponding numbers are placed in a barel
in the lobby. If a patron is occupying
he Hot Seat he receives a cash prize, but
f no one is in it the award builds up for
he next week. Dillenbeck sold the idea to
2 local merchants at the rate of $2 each
ler week for a total of 12 weeks and made
ip a special trailer advertising the stunt
rith mention of the sponsor's names.
ItHeM
"''
Dillenbeck serves as chairman of the
all 15
TA
ways and means committee, as a memiiiwiii'^er
of the Chamber of Commerce and plays
W""' jct a ^'
etc..
jjeeiiS*'"
cities''
the concert band and finds such civic
ctivities well worth the time and effort
1 promoting shows at the theatre.
Born to Ski' Premiered
It Wakefield Theatre
Warner Bro.s.' two-reel .short subject in
l)iiii§|echnicolor. "Born to Ski." was accorded
gala opening at the Wakefield iMass.*
heatre with Andre Meade, the great skier
jofposi
lie ho stars in the pictiu-e. and personalities
radio. TV, sports and film circles In
.tendance.
OXOFFICE Showmandiser :
23. 1954
SMART WAY TO DISPLAY MERCHANDISE IN LOBBY
Here is an impressive way to display merchandise in the fheotre lobby, no matter what the occasion
Harry Wilson, manager ot the Capitol in Chatham, Ont., fenced in his exhibit of S800 worth of promoted
merchandise in the center of the lobby, thus providing three sides for onlooker traffic The exhibit was
arronged two weeks in advance of the Capitol's big New Year's eve show, at which the materiol was
distributed to lucky patrons. Merchant credit cords with each article were backed up by o large sign on
the special giveaway.
School Discussions of Indian Legend
Urged as Ballyhoo for Capt, John Smith
Manager Jack Dudman sold the towns
youngsters by plugging the adventure thrills
in "Captain John Smith and Pocahontas"
at the Coliseum in Seattle, Wash. Elementary,
parochial and junior high school bulletin
boards were placarded with picture
credits and playdate and teachers were
urged to arrange classes and group discussions
on the Smith-Pocahontas legend.
A drawing contest stimulated additional interest
in the show.
Advance promotion on the air included
puixhased time on KING-TV, directed towards
the youngsters, and a quiz contest
tieing in with the picture, worked with a
local disk jockey, over KING and offering
passes for the first kids naming the year
and month that Captain Smith landed in
Jamestown.
A trio of Siwash Indians, two braves and
a squaw, dressed in full tribal regalia, patrolled
the downtown shopping district
carrying playdate posters.
The theatre's newspaper ad campaign
was backed by two and three-column publicity
breaks in two local papers while the
front featured special pictorial art and
exciting copy lines to complete the capable
campaign.
More than 500 carriers of the San F^-ancisco
Call-Bulletin newspaper were thr
guests of Manager Bob Broadbent and UA
— 27 —
Manager C. Frank Harris at a showing of
"Captain John Smith and Pocahontas" at
the Esquire in the Bay city. Chief Eagle
Wing and his son Red Turtle created authentic
Indian lobby atmosphere with their
display of tribal weapons and handicraft.
The newspaper tie-in and stunt boosted the
playdate with picture and story breaks.
'Hondo' Display on Square
A window in a Times Square drug store
plugged the showing of "Hondo" at the
Paramount Theatre in New York and at
the same time promoted the 25-cent edition
of the book version of the picture.
Now Breaking Records Coast to Coast
SINERAMA FOLLIES" Titlj
Registered and Copyrighted 1954
WARNING
THE WORLD'S 6flt*IEST *
tNlTOMT
mi^
AWARD WINNERS!
SHO«
CiLS'
k*C..|"'oVM.,°7
i)d'rj.iii'.'M4
EXCLUSIVE NATIONAL BOOKING THROUGH
29

.
:
S--
MERCHANDISE TIE-INS
'Pinocchio' Promotion
Tied to RCA Dealers
Playroom
Remodeling Plans
To Be Distributed Through
Stores for Local Tie-Ins
A nationwide promotional tieup with
RCA Victor has been created by the Walt
Disney organization for its rerelease of
"Pinocchio" — a merchandising project
which will allow for local-level tieups on
a wide scale.
The key to the promotion will be a twopage
color editorial spread in the April
issue of Woman's Home Companion—on the
stands March 20 — which will feature a
"Pinocchio" playroom idea. The article
will show how to convert a basement or
attic into a recreation room for either
children or adults, with a Disneyesque
motif carried out in the decorative suggestions.
The article will inform the public that
blueprints for the playroom can be obtained
at RCA Victor dealers. As there are
RCA retailers in every community, the opportunities
for tieups by exhibitors are extensive.
The blueprints will carry picture
credits.
Big window banners, 2x4 feet, in color
and other merchandising aids, will go to
the dealers. In addition, RCA will furnish
co-op advertisement mats for use in local
newspapers.
Several other national promotions have
been created by the Disney organization
for early spring. The Peters Shoe Co.,
makers of Weather-Bird shoes for children,
will launch a nationwide advertising campaign
in April, May and June. The gimmick
will be a Pinocchio ring giveaway—
with about 1,000,000 rings to be distributed
through Weather-Bird dealers. Window and
in-store display materials will be available
where exhibitors desire to tie in with a
local merchant.
K. J. Quinn & Co., maker of Scuffy shoe
polish, also is tieing in to the picture campaign.
This will involve a jingle contest,
30
nocchW
IkallmM^
Its a GIFTjr»ji»
BK'ii/Biiiicn 3 Vfey^
!,wiltfc»r),^TI«oa:H|o.,.—
Rough of advertising copy to be placed in newspapers
throughout the country announcing a jingle
contest which has a Hollywood trip and top merchandise
as prizes.
with a free trip to Hollywood, bicycles,
radios and other merchandise as prizes.
The contest will start April 1 and will be
promoted through supermarkets, shoe repair
shops, drug stores and other outlets.
In addition to these, a number of the
companies holding Disney merchandise
franchises are planning to place special
Pinocchio items on the market this spring.
These include balloons, scarfs, figurines,
games, dolls and books. Dell Comics also
has a Pinocchio issue available.
(For Details See National Pre-Selling Guide)
Bumper Strip Devised
A report relayed in a bulletin from Allied
Caravan of Iowa, Nebraska and Mid-Central
tells of a red, glowing reflective bumper
strip devised by Harry Lankhorst, an exhibitor
in Hawarden, Iowa. The strip reads:
"Attend a Movie—at least once a week."
and can be mounted on the back bumper
or car trunk.
RING GIVEAWAY
Shoe shops and department
stores selling "Weather-Bird"
shoes will tie into this promotion
which calls for more than
a million Pinocchio rings to be
given away in a campaign to
start in early spring. In addition
to the newspaper advertising,
special in-store and window
display materials will be
made ovailable locally, to give
theatremen an opportunity to
participate in the promotion.
— 28 —
Holiday Home Display
'
Used to Bally 'Walking'
A holiday lobby display, set up in an
unused boxoffice at the Circle Theatre in
Indianapolis, drew theatregoers' attention
to the opening of "Walking My Baby Back
Home." Dal Schuder, manager of the Circle,
had a Christmas display of a little home
with lights in it and a Santa and sleigh
suspended from the ceiling toward the
house. On the back wall of the display was
a poster on the coming attraction.
Schuder arranged with the nine Stop and
Shop supermarket stores in the city to run
a two-page ad for two days with a bold top
line plugging a jingle contest. Four lines of
the jingle were supplied in the ad and
contestants were to supply the final two.
The stores gave out a total of 100,000 contest
blanks to persons making purchases
at the stores. Winner of the contest was to
receive a three-day all-expense trip with
a guest to New York.
The theatre art shop made up ten 40x60s,
one of which was used in the theatre lobby
and the remainder in the nine supermarkets.
The William H. Block Department
store in exchange for placing a mannequin
in the theatre, gave a window display on
the picture, tieing in with Westbrooke
clothes worn by Donald O'Connor. A similar
tieup was made with the Goodman Department
store on Penobscot shoes worn by the
star.
The Decca record distributor furnished
disk jockeys of five radio stations with
records from the picture.
Theatre Gives Passes
Every Anniversary
Every patron who attended the Fairview
Theatre in Cleveland during the week of its
sixth birthday anniversary received a birthday
present from Manager Robert Long.
The present was a free ticket to see any
show at any time provided it was presented'
with a paid admission. The birthday present
policy has been in force ever since Long
took over its management, and it has been
one of the major factors in building theatre
goodwill between the theatre and the residents
of Fairview village.
In addition to free tickets, the first 200.
women attending the first day of the birth-:
day week celebration received roses.
Hollywood Trip Pays
Jack A. Sanson, manager of the Stanley-j
Warner Strand in Hartford, Conn., got af
three-column story and picture break on
"Three Sailors and a Girl" when he recalled
that Allen Widem, Hartford TimeS:
motion picture editor, had been in Holly-|
wood during the filming of the musical.
Poster Plugs '12-Mile'
An eye-catching poster plugging the
showing of "Beneath the 12-Mile Reef" at
the Roxy, New York, was prominently displayed
at the Going Places bureau of the
Brooklyn Daily Eagle.
i llil 5
;
iefof
I! irtaiiisi!:K
al li( loic i-Vi
amaiil sucttv
Mlmiipsf
iiie Idler,
J( toe no
tiiiit loi '.b '
G:x.af
al)a!K;i'.i
!i(!ay II) (ito.:
U( nearly ,•
:
itnttlifi,«t
iksiver 51' p(
BOXOFFICE Showmandiser : : Jan. 23, 196jj iilllSl
'34
It
tn

.
J trip t,
,
setup i
• '^t'e Bieattj
'•"?W atienij,.
'^MfBabyBi:
'^KottheClit:
'^»'> little
'
hot
Santa and s',;;;
?Ply the final ti)
MollMMcc
! making purchs
A GROUP SERVICE PLAN HELPS
SELL SLACK 4:40 P.M. SHOW
Dffer of Special Service to
A "group service plan" which worked
uccessfully to fill the theatre for the usually
slack supper hour performance at
Ji
5
:40 p.m. was used at the Fox Theatre in
olthedisplaytWackensack, N.J., for "The Robe." Mansttiattion.
8cr Evan Thompson believes this tech-
'is nine Stop
^1"^ ^^^ ^^ ^^^'^ ^°'" ^"^ motion picture
iatheftter ***'^ ''^^ ^'^ angled at special interest
"PS-
'syswithaboldtf
Actually it is simply the sale of tickets
ontest. Four lines
Hi 3 groups, but for "The Robe" it received a
ii tht ad t
ew twist.
ETTERS TO CLERGYMEN
Two weeks before the picture opened,
"hompson mailed a multigraphed letter
.,
gvery clergyman, parochial school and
ivic organization in Bergen county
made up ten*
hich he told them that, because of the
henomenal success which the picture had
in enjoying elsewhere, a number of orthe
nine
irith
EUiizations had contacted him a.sking for
special group service."
In the letter, he said:
'We have no reserved seats at the Pox
OConnor.AsiiBheatre for this engagement. However,
in
heWmaiiDepi^nder our Group Service Plan, tickets for
:ot shoes worn li
'oups may be purcha.sed in advance. This
iroids long waiting in lines and minimizes
diittibutoi tonisljliy delay in obtaining seats. All groups
radio
lire,
111, as nearly as possible, be seated tother
at the 4:40 p.m. showings only, and
111 be giver our personal service and atntion.
"We suggest that you organize a group
) see this great film, 'The Robe,' as the
Fainijaff of Bergen county's favorite theatre,
Robert IJ
tetictettoseei
jTideditwaspresi!
m The
stations
s Passes
irsary
a:;ended
di;rin;tl
ntoice
tors in
J
""11
le Fox Theatre, takes great pride in offers''
g this magnificent .spectacle to you and
(ur friends.'
DGGESTS BUS SERVICE
The letter also adds a line that the local
ever since 1 is company can arrange for trarLsportal()n
for groups at reasonable prices and
lUver the groups directly to the theatre,
id pick them up at a designated place.
With each letter was a mimeographed
ftsl
the
^* giving some information on "The
jf the It >be," how it came to be written and the
storical and religious basis for the story.
rhe Group Service Plan, reported Thompnot
only stimulated business during
Pays 'rip
^
^.^pdHiti*
«">
Harford.
iDdPicW*"*
J
Girl"
«W
'
KdeaHarf«f
iK0i*e»«^'
Sifile'
e slack hours but throughout the entire
«agement. Requests for additional copies
the mimeographed information sheets
re received for several weeks after the
cture completed its run.
olves Window Shortage
.\4anager Howard Higley of the Allen
leatre, Cleveland, concentrated on the
y's music stores to beat the window space
ortage in the pre-Christmas season in
ploiting of "Miss Sadie Thompson." Dlslys
were centered around sheet music
d recordings of music from the film.
'>XOFFICE Showmandiser :
: Jan. 23, 1954
Patrons Does the Job
Skounm llmairaa Carporadoa
These two mailingpieces were used for the "Group
Service Plan." The top letter, multlgrophed, announced
the group service innovation and gave such
information os was necessary to take advantage of
the plan. Below is the mimeographed sheet, giving
basic information about "The Robe" which was inexpensively
produced but which was in demand by
patrons two and three weeks after "The Robe" date
closed
'Boy Lost' Double Search
Is Climaxed on Stage
Manager Dick Marshall landed a nice
news story in the local paper on "Little Boy
Lost" at the Burns Theatre, Newport, 'Vt.
Marshall posted a still of the boy who stars
in the film in the theatre lobby and offered
a $25 savings bond and a three-month pass
to the local lad who had the same physical
likeness. Parents and friends were alerted
for the search and were told each person
attending the theatre the night of the
award would get 50 votes for their choice.
29 —
Ten Days of Co-Op Ads
Provide Interest in
Operetta Picture
E.xlra large newspaper cooperative ads
that broke ten days in advance and continued
almost daily up to the playdate predominated
in the fine campaign put on by
Manager R. Harvey to promote the opening
of "Gilbert and Sullivan" at the Capital,
North Bay, Ont., Canada.
Two thousand bottle hangers were attached
to .soft drink bottles sold in grocery
stores around town and 1,500 informative
pamphlets, listing Gilbert and Sullivan recordings,
were distributed through the
town's music stores.
The day before the opening an ad was
placed in the local paper's lost and found
department requesting the return of addressed
envelopes that had been placed in
spots around town. The envelope presented
at the boxoffice entitled the finder to a
free ticket. Window displays in prominent
downtown stores, usherettes dressed in Gilbert
and Sullivan costumes parading the
streets and a contest tied in with lucky
numbers on dollar bills also provided plenty
of advance notice on the show.
At the theatre a display was constructed
around a juke box which played tunes from
operettas, the marquee was colorfully decorated
with cutout figures from the posters
and the theatre staff, including the cashier
and candy counter attendant, wore costumes
based on Gilbert and Sullivan
stories.
The directors of a local concert association
attended the gala opening night as
invited guests and the women received
flowers as they entered the theatre. The
stunt resulted in a three-column picture
and story break in the local paper the next
day while the association members told
their concert groups about the picture.
Local radio stations played music from
the picture and plugged the show.
3-D Photos on Post Cards
To Aid 'Money From Home'
Three-dimensional pholouraplis on po.st
cards of Dean Martin and Jerry Lewis as
they apjjear in "Money FYom Home" will be
available for exhibitors in promoting the
comedians' first production in 3-D. Accompanying
the photos in the envelope,
which can be used for the theatre's sales
message, are "magic viewers" that give the
scene stereoscopic quality.
Uses Prestige Pictures
Occasional showings of prestige pictures
has been started by Allen Stewart, general
manager of the Parsons Theatre, a legitimate
playhouse in Hartford, Conn., which
presents New York tryouts from September
through early spring. The films are being
screened once daily and sold on the Curtain
at 8:30, idea to fill in the weeks between
stage shows.
31

MAGAZINES
Red Book magazine has selected United
Artist's thriller, "The Man Between" as
the Movie of the Month for February, making
the film starring James Mason and
Claire Bloom a nominee for the next Silver
Cup award.
Three other fine films named in the
same issue are "Annapura," "Money From
Home" and "Rob Roy."
Motion Picture and Television magazine
picks "The Glenn Miller Story" as the
picture of the month in its February issue.
Full color photos of Audrey Hepburn are
featured on the cover and an inside page
with an accompanying life story of the star.
Three top fan magazines, Silver
Screen, Movie World and Movie Play,
feature color photos of Rita Hayworth
on the covers of their January issues,
all tied in with the red-haired beauty's
newest film, "Miss Sadie Thompson."
Good Housekeeping magazine recommends
three films for family viewing in its
February issue— "It Should Happen to
You," "Rob Roy" and "The Eddie Cantor
Story."
Exhibitors ivho use quotes from Cosmopolitan
magazine motion picture
recommendations, the March issue offers
these selections: best production.
"Night People"; best drama, "Executive
Suite"; best action film,, "Riot in
Cell Block 11," and best comedy,
"Money From Home."
9100 SUnSET BLUO.
HOLLYWOOD 46 CALIF.
THE
Arnold Gates, manager of Loew's Stillman in
Cleveland, believes that feature articles in magazines
can be used effectively to promote forthcoming
pictures. In the accompanying photo, he
demonstrates one simple, economical way of taking
advantage of a magazine article. He simply
placed a copy of Life, opened to a feature on
"Kiss Me Kate," on an easel and had attached
a card reading "Look! Life has words for 'Kiss
Me Kate.' "
Jalopy Giveaways Go
Over Big at Hackensack
During the past few months Manager
Evan Thompson promoted three jalopy s for
giveaway stunts at the Fox Theatre, Hackensack,
N. J. The used car dealer was so
pleased with the tieup he has promised a
new car for a similar giveaway this February
and if all goes well, more to come.
False Front in Hong Kong
A huge, electrified false-front erect d
atop the marquee of the Queen's Theatre
in Hong Kong plugged the showing of
"Blowing Wild" in English and Cantones .
The film played day and date with the
AJhambra Theatre in the same city.
Butfercup^Plan^poR selling
BUTTERED POPCORN
BELONGS IN YOUR THEATRE
BECAUSE IT EVEN
OUTGROSSES PLAIN POPCORN
(And, of Cour: ery other item!)
BUY THE
NEW
1954 BUTTERMAT
OUT OF NEW PROFITS
THROUGH OUR CONVENIENT
TIME PAYMENT PLAN
•k Automatic Dispenser - Display Aids - Buttercup Containers "A
WRITE TODAY TO SUPURDISPLAY Suite 2100 Wisconsin Tower BIdg. • Milwoukee 3, Wis.
32 — 30 —
Beast in Bladenboro
Gives Statewide
'Cat' Publicity
A mysterious animal which began attacking
and killing dogs in the thickly populated,
well-lit area of Cotton Hill Mill in
Bladenboro, N.C., gave Woodrow FYissel
statewide newspaper publicity on "The Big
Cat" at his Wonet Theatre.
The beast, which was said to have attacked
one woman and which had beer
seen in the darkness by a number of people,
was described in a variety of ways
Some said it made a noise like a cryins
baby, that it was grayish or black in coloi
and that it was a "powerful cunning cat'
about three feet long.
Experienced hunters with their dogs wen
brought in lo hunt down the beast, but the
hunters refused to go into the area witl
their dogs because of the large group o:
excited people with guns who gathered a
the scene. The hunters feared someoni
would shoot their dogs.
The animal and its savage attacks, o
course, made front pages all over the arei
and F\issell, quick to take advantage of ai
opportunity, booked in "The Big Cat.'
Newspaper headUnes all over the stati
read "All Bladenboro Knows the Beas
Will Come Back," and pictures of Fussell'i
window cards were published in many arei
papers, with the usual publicity accom
panying them. Cutlines in the Charlott
Observer, under a reproduction of one
the window cards read:
"i
"At least one 'beast' will be seen in Blai
denboro Saturday, for 'The Big Cat' wa
quickly booked to tie in with the town'
biggest horror story."
15 Music Shops Feature
Displays on 'Peter Pan'
Window and interior displays in 15 musi
stores and the city's largest departmeni
stores predominated in the promotiomi
campaign for the five-theatres of the Pa
mous Players circuit playing "Peter Pan]
in Toronto, Can.
In addition to the tie-ins on records an
books based on the picture title, RKO ex
ploiteer Al Margolian arranged for a coloi
ing contest for children under 12, whic
was conducted by all the theatres, witf
books of tickets being awarded the winj
ners. The City News Co. postered its truckj
with billing and theatre credits and othe
promotion included the broadcast of musi
from the film by local disk jockeys and th
imprinting of shopping bags of neighboij
hood grocery stores.
Tops in SCREEN PAINTS!
Indoor; or out, nothing beats F-A'
polarizing 3-D point for picture bril
once and depth. Also for 7-D. F-A'
/HUE is peerless. Longer service
Defter price. Get the facts today!
firsi*American pWuob
BOXOFFICE Showmandiser ;
: Jan. 23, 19

: Jan.
.
NATIONAL PRE-SELLING GUIDE
A report on new films for which notional pre-selling
campaigns hove been developed. Listed with each picture
'ire tie-ins which have been created, plus tips to exhibitors on how to use these pre-selling aids to exploit the picture locally.
THE GLENN MILLER STORY U-l
Ml'.SIC: Dfcca is re'easing an album of records
taken from the soundtrack and backing
up its release witb full promotional niiiterial
for dealers. Kurtlii-r recordiiifis include a (^)ral
disk recorded by the Moilernaires, another
Dccca all)un) by Jerry Gray and individual
recordings of the picture's theme music released
by six different companies: Dccca.
Capitol, Coral, \ ictor, MOM and Mercury.
Recordings of Glenn Miller's famous Chesterfield
radio shows are being reissued by Miller
Transcriptions, Inc., Hollywood, Calif. The
sheet music and title sheets of tunes in the
films are being published by eight concerns.
(See Music Promotions.)
WEBCOFi-MU.'^IC.M.E: .Ml Webcor distributors
to tie in locally and display promotional
material.
Tie-in Tips: liorrow machine to play recordings
in the lobby and arrange jvindow
displays and coop ads. For further injormation
contact George If. Harder.
IP ebster.Chicago Corp.. 5610 Bloomingdale
Ave.. Chicago, III.
PENOBSCOT SHOES: Local dealers have
been supplied with a kit for tie-ins with piclure
and a full-page ad featuring June .\llyson
is scheduled for Seventeen magazine.
Tie-in Tirs: .Arrange ivindou- displays and
slip sheet magazine. For information
urite Leon Fisrhman, Penobscot Shoe Co..
179 Lincoln Hd.. Boston. Mass.
U.S. .MR FOUCK: All ommands of .\ir Force
have been asked to give cooperation in pro
mating picture locally.
Tie-in Tips: Contact nearest Air Force
Base, recruiting offices for opening night
parades, honor guards, .i-board co-ops
and material displays.
P.\RE.\TS' \UG.\ZINE: The picture selected
as "Outstanding Family Film of the Month."
Tie-in Tips: Order poster announcing the
award from U-l exploitation department
Slip sheet magazines on newsstands.
SEVENTEEN: The popular teenage magazine
presents the "Picture-of.the-Month" award to
the film.
TiK-iN Tips: Order 30x40 poster for display
from Prom. Manager, Seventeen
Magazine, 488 Madison Ave., New York.
LUX .SO.\P: March issue of a large group of
magazines will carry ad featuring Miss Allyson,
Tie-in Tips: .4d can be used as center
piece for window tie-ins in drug and
department stores displaying the product.
LUSTRE-CREME: February issues of This
Week and .American Weekly will carry four
color ads featuring June Allyson and picture
credits.
)cliejsa»
TiE-iN Tips: Page ad can be clipped and
used for window tie-ins with stores selling
the product.
N.A.M.M.: The National Ass'n of Music Mer-
^ chants has sent a bulletin to leading record
and music dealers calling attention to the promotion
possibilities of the film.
TiE-iN Tips: Have local members display
instruments as ivell as music and record.
ings in window displays. For further information
contact: William K. Card.
.\.A..M.M., 28 Jackson Blvd., Chicago, III.
SPECIAL ACCFJSSORIES: Fluorescent valances
in iMi) sizes, a flag and usher's badge
and bumper strip, from National Flag, 43 West
21sl St., New York City; free TV trailers from
Jeff Livingston. U-I Adv. Dept., New York:
free radio transcriptions, (.\) personal interview
record, (B) platter of radio spots and
(C) June .Allvson interview, order from Radio
Dept., U-l .'Studios, Universal City, Calif.
•Specify transcription when ordering. "Telop"
or slide for T\' from QQ Title Card Co., 1234
fith Ave., New York City.
PROMOTION KIT: Special exploitation and
promotion kit with extra mats, publicity features,
stunts, accessories, photos and details
of additional tieups not in pressbook can
be obtained from U-I exploitation department.
COLLIER'S MAG.\ZINE: A promotion tied in
with supermarkets will be featured in an .\pril
issue of Collier's, with a story on James .Stewart
and a list of his favorite recipes. Collier's has
prepared posters, ad mats, streamers, counter
cards and shelf strips for market use.
KING OF THE KHYBER RIFLES
20th Century-Fox
JOLENE SHOES: A full-color page ad in the
March issue of Modern Screen magazine will
feature a tieup with this manufacturer on Terry
Moore.
I'll: I.N I'lps: Ad can be used for tie-in with
local merchants selling Jolene Shoes,
utilizing the magazine art.
HOOKS: Two popular editions based on the
story include one by Beacon Books (3.") cents)
and Classics Illustrated (l.S cents) sold in
major chain variety stores, newsstands and
food chain stores.
Tie-in Tips: Both editions can be h.vpi/
lor netvsstand, hook and drug store dis.
plays and window tie-ins. For information
on Beacon Books contact Samuel Scheuer.
89-.SI 164//! St.. Jamaica. N.Y. Curtis distributes
Classics Illustrated and local iniormation
will be furnished by Eleanor
Lidofsky, Classics Illustrated, 101 Fifth
Ave., New York.
SPECIAL ACCE-SSORIFjS: Jumbo heralds,
measuring lO'^xl.S inches on order from National
Screen: banners, ushers badges, two
valances, bumper strips and streamers, all in
fluorescent satin, from National Flag, -13 W.
21st St., .New York; two campaign records,
one for radio with varied announcement spots
and sound effects, both available free from
Press Book Editor. 20th-Fox. 444 W. 6th St.,
New York; two trailers in Technicolor, one in
CinemaScope and the other conventional which
can be used as a teaser. Order from National
Screen.
PINOCCHIO
Disney-RKO
RCA-MCIOR: April issue of Woman's Home
Companion, on stands March 20, will have
two-page editorial feature on Pinocchio playroom
idea, showing novel ideas for converting
basement, attic rooms to recreation purposes,
with Pinocchio theme. This will be tie-in with
RCA appliance dealers on the local scene. National
and local advertising will tell public
liliopriiils are available at RCA dealers. Giveaways
will include picture credits.
Tie-in Tips: Window banners are going to
RCA dealers throughout country, suitable
for local tie-ins. Newspaper advertising
mats also available to dealers. Information
on promotions, local dealers available
from: Frank Pomerantz, II Oman's Home
Companion, 640 Fifth Ave., N. Y.; or
Mrs. Ruth Clark, RCA Victor Division,
Front & Cooper streets, Camden 2, iV.y.
WE.VTHER-BIRD SHOES: Peters Shoe Co.
will have national promotion going by end of
March through more than .S.OOO outlets. Pinocchio
Ring giveaway is gimmick to which promotion
is tied, with about a million rings to be
distribuled. To be backed by national and
local advertising, plus store and winilow ilisplay
materials. For information on local
lieups, write: L. C. Hoppe, Peters Shoe Co.,
division International Shoe Co., 1.509 Wash,
ington Ave,, St, Louis.
.SCUFFY SHOE POLISH: K. J. Quinn & Co..
makers of "Scuffy" polish have re
sold widely. E.xhibitors may urite to the
above firms to obtain names of local
dealers.
I3XOFFICE Showmandiser :
23. 1954
— 31 33

BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runt in
the 20 key cities checked. Pictures with fewer thon five engagements ore not listed. As new runs
ore reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent os
"normal," the figures show the gross rating above or below that mark.
Affair in Monte Carlo (AA)

HMifel'
BalabanNowNYHead
Oi Freedom Crusade
NEW YORK— Barney Baliiban, Paramount
president, has been named New York state
chairman for the Crusade
for Freedom.
Henry Ford II, national
chah-man, made
the announcement.
Balaban will direct
the work of county
campaign volunteers in
enlisting the moral and
financial support of
New York residents for
Radio Free Europe
broadcasts to 70 million
people in Communist
satellite coun-
Europe is supported by
network reaches into
Czechoslovakia, Poland, Hungary, Romania
and Bulgaria. It has been operated for three
and one-half years.
Programs are produced and delivered by
exiles from the satellite nations—democratic
leaders, educators, journalists, entertainers
and men of standing in economics, politics
and the arts. Factual up-to-the-minute reports
on events in the free world are presented.
Commenting upon Balaban's appointment.
Ford said: "In these times of strife between
those who enjoy freedom and those who
destroy it, we Americans as individuals are
apt to be frustrated. We have staunch convictions
about freedom and the dignity of
man. However, too rarely is there a chance
to do something that promises positive results.
"Now, through the Crusade for Pi-eedom
ind Radio Free Europe each of us can take
personal part in countering Communist
;yranny with the most powerful weapon at
3ur command—truth."
ZJourt Reserves Decision
n Referee in RKO Suit
NEW YORK—Decision was reserved Tueslay
by the appellate division of New
1 19 1 rork on the plea of Louis Schiff and Jacob
iachs for the appointment of a referee to
,ecide if a minority stockholder suit against
CO Pictures in Nevada is a legitimate suit.
^e plaintiffs are also asking for an accounttig
from RKO and damages from Howard
lughes and other directors. Eli Castleman
irought the Nevada action. Both suits claipi
^niismanagement.
Tame Changed to 'Polarized'
ALBANY— Two developments were reported
n A.ssemblyman Daniel M. Kelly's bill which
'ould require theatres showing a 3-D film
3 post, at or near the boxoffice. a sign at
!ast one foot high setting forth "Polaroid
rlasses Required to View Picture." Kelly
lid he would make a minor amendment by
ibstituting "polarized" for "polaroid" beluse
the Polalite Co. of New York wrote a
tter pointing out that "Polaroid" is a trade
ime and that use of "Polaroid" in the raeaire
might prevent theatres from passing out
ly other kind of viewer. The Albany TOA
Id the MMPTA of New York indicated they
lUl oppose the legislation as "unnecessary."
Film Censorship Remains,
State Heads Maintain
NEW YORK—Film censors from six states
began a two-day session here Thursday (21)
at the invitation of Dr. Hugh M. Flick, New
York censor, and discussed the decisions of
the Supreme Court on the appeals in the "La
Ronde" and "M" cases. The general thinking
wa-s that censorship remains in force, but
that state statutes governing it will have to
be revised. The states represented, other than
New York, were Kansas, Maryland, Ohio,
Pennsylvania and Virginia. Massachusetts
was not represented because it has only Sunday
censorship. No city censors attended.
Film Censoring Won't
End in Pennsylvania
PHILADELPHIA— Mrs. Edna R. Carroll,
chairman of the state board of motion pictures
censors, .said that the U. S. Supreme
Court decision on state censorship of movies
would not mean the end of the boaid. The
high court ruled that censors in New York
and Ohio had improperly refused to permit
the showing of "La Ronde" and "M."
"I don't expect any of the legitimate companies
to take advantage of this decision at
all," Mrs. Carroll said. "I by no means feel
we will have to go out of business. We have
had assurance from most of the companies
that they find censorship as protective and
corrective as most of the people of the commonwealth
do."
The state board dates back to 1915. Mrs.
Carroll has been its chairman since 1939.
Mrs. CaiToU said that her board banned the
showing of "La Ronde" in Pennsylvania last
August. She said she supposed that the Supreme
Court decision means that "La Ronde"
will have to be permitted to be exhibited in
its entirety in Pennsylvania. But she said
the importer would have to make the first
move and resubmit the film.
Mrs. Carroll said "M," a murder mystery
about a psychopathic child killer, was exhibited
in Pennsylvania only after "major
changes—that is, certain cuts of scenes, were
made." She said she expected that there
would be a reissue in this state of "M," because
of the high court decision but doubted
that exhibitors would seek restoration of the
cuts.
Traub Says Maryland Board
Will Continue Operation
BALTIMORE—Chauman Sydney R. Traub
of Maryland board of motion picture censors
and Assistant Attorney General Ambrose
Hartman agreed that the censor board still
exists and will continue to function despite
the Supreme Court ruling which materially
clipped the board's powers to ban certain
types of films. Both said the Supreme Court
ruling fails to affect the rights of states to
exercise prior control over showing of films
deemed to be indecent or obscene.
Chairman Traub said: "I see nothing so
far which in any way indicates we cannot
ban or delete a motion picture on the ground
that it is immoral. He also said that even
if the Supreme Court order can be construed
as ending use of the word "immoral" in banning
pictures. Maryland can continue to ban
pictures which are regarded as obscene and
indecent.
The attorney general's office issued an
opinion to Traub stating that "immorality
appears to be the practical equivalent of indecency
and obscenity."
Meanwhile delegate Jerome Robinson of
Baltimore declares he plans to introduce a
bill at the next .session of the general assembly
which will be designed to trim the power
of the motion picture censors to bring the
board in line with decisions of the Supreme
Court.
Legion Condemns 'French'
As First Run Continues
NEW YORK—The Catholic Legion of Decency
has placed RKO's "The French Line"
in the "C" or Condemned classification because
the organization claims the film company
violated its written pledge to withdraw
the picture January 18 pending revi:ion to
satisfy objections on moral grounds.
The Jane Russell starring picture, which
was originally scheduled to complete its moveover
run at the Mis.souri Theatre, St. Louis,
January 18, continued its engagement until
January 25. Edward B. Arthur, general manager
of Fanchon & Marco Service Corp., operators
of the house, said that J. R. Grainger,
RKO president, had decided to continue the
run "because of inability to agree with the
Production Code Administration on deletion
ol objectionable material to qualify it for the
code seal."
The Legion's reasons for the "C" classification
include: "grossly obscene, suggestive and
indecent action, costuming and dialog. In incidents
of subject matter and treatment
it is gravely offensive to Christian and traditional
standards of morality and decency
and is capable of grave evil influence upon
those who patronize it, especially youth."
Preminger Reviews "Code'
And 'Moon' on Television
NEW YORK—Otto Preminger. producer of
"The Moon Is Blue," turned to television
during the week to discuss censorship and the
production code of the industry. He appeared
Wednesday i20> on the Robert Alda showover
WABC-TV and Friday i22i on the Margaret
Ai-len program over WCBS-TV.
The following day he wa-s a guest panelist
on "An Eye on New York," WCBS-TV program
conducted by Charles CoUingwood. with
Manning Clagett of the public relations staff
of the Motion Picture Ass'n of America:
Philip J. O'Brien, consulting attorney on censorship
of the MPAA, and Otis Guernsey,
film critic of the New York Herald-Tribune.
Preminger al.so will discuss censorship of
The Moon Is Blue" Thursday (28i through
a recording to be telecast to 275 stations by
WABC-TV. The program will be "Answer for
Americans." Other panelists who will talk
about cen.sorship and the code will be Gen.
Frank Howley. vice-chancellor of New York
university: Prof. John K. Norton of Teachers
college of Columbia and Devin Garrity, president
of the Devin Adair Publishing Co.
JXOFFICE January 23, 1954 35

—
—
—
—
—
—
—
—
— —
Two Comedies Open Big on B'way
As Holdovers Are Hurt by Cold
NEW YORK—Three out of the four new
first run films. "Forever Female" and "It
Should Happen to You." both comedies, and
"Crime Wave" did above average business at
the Victoria, Loew's State and Holiday theatres
in a week which started out with the
year's coldest weather and then moderated
a bit. "The Command," Warners' first
Cinemascope picture, was good, if not sensational,
in its first week at the Paramount.
Of the holdovers, the leader was "Knights
of the Round Table," MGM's first Cinema-
Scope picture, in its second good week at
the Radio City Music Hall, after an opening
week which was hurt by the snowstorm. The
three 20th-Fox Cinemascope pictures, "Beneath
the 12-Mile Reef," in its fifth week
at the Roxy; "King of the Khyber Rifles,"
in its fourth at the Rivoli, and "How to
Marry a Millionaire," in its tenth week at
the Globe, did satisfactory business, although
down from preceding weeks.
"Miss Sadie Thompson," the only 3-D picture
on Broadway, held up well enough in
its fourth week at the Capitol.
Some of the art theatres held up better
than the Broadway houses, including "The
Conquest of Everest," still strong in its
sixth week at the Fine Arts, and "The Captain's
Paradise," in its 16th week at the Paris.
Another expedition feature, "Annapurna,"
lasted only five weeks at the Ti-ans-Lux 60th
Street Theatre, and was succeeded by "The
Horse's Mouth" January 19.
The two two-a-day attractions, "This Is
Cinerama," which is still doing capacity at
all night performances in its 31st week at
the Warner Theatre, and "Gilbert and Sullivan,"
which is doing fairly well in its 12th
week at the Bijou, were joined by a thii-d,
"The Golden Coach," which started reservedseat
performances January 22.
(Astor),
(Average Is 100)
Astor The Bigamist (Filmakers), 4th wk 95
Baronet—Film Festrval ot Best Ten Films, 2nd wk.. 100
Bi|ou The Story ot Gilbert and Sullivan (UA),
1 2th wk. of two-a-day 95
Capitol Miss Sadie Thompson (Col), 4th wk...llO
Cinema Verdi Covalleria Rusticana, II Trovatore
wk
Criterion
4th
Paratrooper (Col), 3rd wk
1 00
110
Embassy 72nd Street Both Sides of the Law (U-l). 105
Fine Arts The Conquest of Everest (UA), 6th wk. . 140
55th Street Spice of Life (Mayer-Kingsley),
3rd wk 105
Globe How to Marry a Millionaire (20th-Fox),
10th wk no
Guild—Times Gone By (IFE), 3rd wk 110
Holiday Crime Wave (WB) 120
Little Cornegie— Heidi (UA), 5th wk 110
Loew's State It Should Happen to You 20
(Col). . . . 1
Moyfoir Here
New York
Come the
Lure of the
Girls
Silo
(Para),
(IFE),
4th wk....l00
4th wk 110
Normandie Little Fugitive (Burstyn), 15th wk...I00
Palace
plus
Walking My Baby Bock Home (U-l),
vaudeville 110
Paramount The Command (WB) 110
Pons The Captain's Paradise (UA), 16th wk...llO
Plaza—Julius Caesar (MGM), moveover, 12th wk..l05
Radio City Music Hall— Knights of the Round
Toble (MGM), plus stage show, 2nd wk. . 140
Rivoli—King of the Khyber Rifles (20th-Fox),
4th wk
Roxy—Beneoth the 12-Mile Reef (20th-Fox),
] 10
5th wk no
Sutton The Living Desert (Bueno Vista), 10th wk..l20
wk Trans-Lux 52nd Lili (MGM), 45th 105
Trons-Lux 60th Annapurna (Mayer-Kingsley),
6th wk 95
Victoria Forever Female (Para) 1 25
Warner— This Is Cinerama (Cineramo), 31st
d, wk 140
t.
World Violoted 1 00
( Palace), 6th wk
Reissues Strong in Buffalo
And 'Rifles' Holds
BUFFALO-How can you figure it? Without
benefit of 3-D, wide screen, stereophonic
sound, etc., a WB rerelease dualer over 20
years old was presented in the Paramount
Theatre, and it had a long line at the boxoffice
on its opening, enjoyed a terrific weekend
and held up so well that it was held for
three extra days. The dualer is "Public Opinion"
and "Little Caesar." It tacked up a 250
score.
"King of the Khyber Rifles" did so well in
its second week at the Center that it was
held for a third week at advanced prices.
"Easy to Love" was better than average in
Shea's Buffalo, but "Give a Girl a Break"
was off in the Century.
Buffalo Easy to Love (MGM) 150
Center— King of Khyber Rifles (Fox), 2nd wk. ...180
Century Give a Girl a Break (MGM)
Cinema—The Captain's Parodise (UA), 4th wk.
90
. . 95
Lofayette The Bigamist (Filmakers) 125
Poramount Public Enemy (WB); Little Caesar
WB), reissues 250
(
Teck Escape From Fort Bravo (MGM), 2nd wk. . .105
Baltimore Business Fairly
High Even in Cold Wave
BALTIMORE—Some of the major attractions
at the first ru:is drew crowds, despite
a cold wave that greeted openings and lingered
over the weekend. "Miss Sadie Thompson"
was in the upperbracket, "Paratrooper"
was doing all that was expected and the two
revivals of "Public Enemy" and "Little
Caesar" were better than some first runs.
Century Paratrooper (Col) 100
Hippodrome Miss Sadie Thompson (Col.) 175
Keiths Wolking My Baby Bock Home (U-l) ....130
The Living Desert (Disney) 125
Little
Mayfair Wor Arrow (U-l) 95
New— King of the Khyber Rifles (20th-Fox), 2nd.
wk 100
Playhouse The Cruel Sea (U-l), 3rd. wk 85
Stanley Little Caesar (WB); Public Enemy (WB),
reissues 90
Town Beneath the 12-Mile Reef (20th-Fox) ....200
Pittsburgh Grosses Good;
Most Are Holdovers
PITTSBURGH—With four holdovers, only
the Stanley offered a new attraction, Columbia's
"Miss Sadie Thompson," which won a
second week. The three Cinemascope productions
turned in good grosses and Cinerama
upheld its end at the Warner in its fifth week.
Fulton King of the Khyber Rifles (20th-Fox),
3rd wk 105
Harris Beneath the 12-Mile Reef (20th-Fox),
3rd wk 90
Penn Knights of the Round Table (MGM),
3rd wk 125
Stanley Miss Sadie Thompson (Col) 135
Warner—This Is Cinerama (Cinerama), 5fh wk...270
SOME "BRAIN' POINTEKh — Li&a K.
Howard, featured In "Donovan's Brain,"
which opened at the Criterion Theatre,
gets some advice on showmanship for her
in-person tour for the United Artists release
from Milt Schwartz, managing director
of the New York house.
r:'7-

. . . David
:
. . Norman
. . Ben
. . Emery
. . Dany
. . . George
. . . Ivan
. . . Frederick
. . Bernard
. . Reginald
. . Herbert
BROADWAY Stagecoach Used for 'Command' Premiere
! C. nr ramiietins fa l^ean Martin Jerry Lewis, stars of
"Money From Home," which will soon
play the Paramount, opened a two-week engagement
at the Copacabana Thursday i21i
Niven. who completed two pictures
in England, an-ived on the Queen Mary
January 21 with Mr.s. Niven .
star of "Hell and High Water," which will open
at the Roxy Theatre February 1, and Samuel
Fuller, director of the picture, were due in
from HoUywocKi on the 26th . Robin,
who star.s with Kirk Douglas in "Act of
Crilfrion Heal,,
Love." and Anatole Litvak, producer-director
''•Baiisliip for ho
WW .IrlLds i(.
of the United Artists release, flew from Pari.s
Beverly Michaels,
to promote the picture . . .
iimaiajBjjiie,.
who stars in "Wicked Woman," a Greenehouse.
Rouse production for UA release, is here
from Hollywood to publicize the picture.
Gottfried Reiniiardt, who completed the
direction of MGM's "Betrayed" in Holland,
Projecl returned on the Queen Mary with his wife
and left the same night for the west coast.
Alec Coppel, who has been signed by MOM,
was on the same boat . . . Joseph A. Walsh.
i miliBtty will «: Paramount branch operations manager, returned
from a western and midwest tour of
ajaptojectoiWi;'
exchanges . Panama and Melvin
M, SJ., tiOed 1
I oi lie Ail," tlMprank. writer-producer-directors of Danny
sasting May i;
Kaye's "Knock on Wood," planed back to
the coast after a week of promotion activity
iMieIS,isopem
on the Paramount picture.
Lta, already blank
[ jery-Wsh-Iraio
jtionisiillri-liisti
M local receivers
set is profraiiis,
. Marlon Brando completed his scenes
sej
in "Waterfront," which Elia Kazan is directing
in New York for Columbia release, and
ddlesesiiitliea
eft for Hollywood to begin work in "The
irea one ol tlie rich
Sgyptian" for 20th Century-Fox . . Pier
station wi
Angeli, who completed "Betrayed" for MGM
sDitj-nm W pwf
in Europe, has returned to Hollywood . . .
m coiDinaiityb;
iiladge Dober. secretary to Jeff Livingston,
[Jniversal eastern advertising manager, reigned
to marry Ronald Ennis
ietii, it to "no illis
Georges Rouvier, United Artists managing
director in Prance, was here for home office
conferences with Arnold M. Picker, vicepresident
in charge of foreign distribution
D'Brien. MGM special service department,
jecame father of a second son.
Alfred E. Daff, executive vice-president of
noftliejiiiKBjniversal, left for California to spend several
organiiati
50 local yeeks at the studio ... A. Montague. Colum-
^poflS'W"* 'is general sales manager, and assistant Rube
civic
jro;
Fackter w-ent to Canada for a brief business
and
io!itli,BiJt8eK
entary »
\
jatorKCive
,jiillt«conieii
indketteetW
Tie
rip. Louis Weinberg. Columbia circuit sales
.
ixecutive, was on a four-week business trip
o midwest exchanges Austin,
*IGM exploitation director, got back from
lUTff Chicago after a weekend conference with
claim is""'
.diencehasWl"
sartai'
livision pre.ss representatives on the 29-city
our of "The Long, Long Trailer." . . . Ben
•eskay, executive producer of "Top Banana,"
irhich United Artists is dLstributing, will go
in the road for key city openings.
Mort Blumenstock, Warner Bros, vice-prestJent
in charge of advertising and publicity,
ame in from the west coast for conferences
7ith home office executives on "The Comnand,"
first Cinemascope production; "The
Joy From Oklahoma," "Phantom of the
lue Morgue," in 3-D and "Lucky Me," also
n Cinemascope . M. Cohn. assistant
oreign sales manager of Universal-Inrnational
Films, left for Europe on
he 1954 Daff Drive business . . Charles
.
imadja. Continental manager for United
o-tists. planed to New^ York from Paris for
onferences with Arnold Picker, vice-presi-
Celebrities arrived b.v .stagecoach for the
gala world premiere of "The Command,"
Warner Bros.' first CinemaScopi- production,
at the Paramount Theatre in New
York January 15. Top photo shows the
stagecoacli on its arrival at the theatre.
In the bottom photo are Robert Shapiro,
executive manager of the Paramount
Theatre; Dagmar, television star, and Kd
Hyman, vice-president of .\merican
Broadcasting - Paramount Theatres.
Among the celebrities arriving by stagecoach
were Denise Darcel, Martha Raye,
Lisa Ferrady, Phyllis Kirk, Jerry Lester,
Lisa Kirk, Maggie McNeills, Darvas and
Julia, Movita and Latin Quarter show
girls.
. . . Charles
. . . Al
dent in charge of foreign distribution, and
other home office executives
Simonelli, Universal eastern advertising and
publicity manager, went to Miami January
14 to participate in the opening of "The
Glenn Miller Story" January 19
Lichtman. 20th Century-Fox director of distribution,
got back from CaUfornia January
Joe Friedman of Warner Bros, home
13 . . .
office field exploitation department, left for
Des Moines. Omaha and Kansas City on area
promotion for "The Boy From Oklahoma."
Weltner. president of Paramount
International, planed to Los Angeles
en route to Honolulu on the first leg of
a round-the-world tour of foreign branches
Tors, producer of "Riders to the
Stars" and "Gog," retiu-ned to Hollywood
after home office conferences on release of
the films . . . Nicholas M. Schenck. president
of Loew's Inc., left for the coast January 13
Brisson. who will produce "The
Girl Rush." to be made with Rosalind Rus,sell
next spring, and Leonard Gershe. writer, are
in New York to confer with the star.
Howard Dietz, MGM vice-president, got
back from Hollywood after five days of studio
conferences and viewing of new product. Dan
S. Terrell, publicity manager, also returned.
Si Seadler. advertising manager, attended the
opening of the Ballets de Paris at the Broadway
Theatre January 19 to see Leslie Caron.
MGM star, make her New York stage debut.
Marlene Dietrich, Geraldine Brooks and
Patrice Munsel also were on hand. Robert
Ryan, MGM star of "Her Twelve Men."
opened the same night at the Phoenix
Theatre in Shakespeare's "Coriolanus," which
was directed by John Hou.seman, MGM producer
of "Julius Caesar," who is on a leave
of absence from the studio.
Irving Sochin, Universal short subjects
sales manager, returned from a three-week
vacation in Europe . Jacon. vicepresident
of LFE Releasing Corp. in charge
of sales and distribution, got back from a
coast-to-coast trip . Armour,
managing director of Republic in Great Britain,
flew to England .
Wilcox,
producer for Republic, and his wife Anna
Neagle arrived from England via BOAC.
Card Walker. Walt Disney's studio advertising
and publicity chief, arrived to meet
with Leo Samuels, worldwide sales manager;
Charles Levy, eastern publicity director, and
Mervin Hou.ser. RKO eastern advertising,
publicity and exploitation director, on the
Disney promotion for "Rob Roy. the Highland
Rogue" and the reissue of "Pinocchio."
Edward C. Dowden. assistant to &nest Elnerling,
advertising and publicity director of
Loew's Theatres, has been elected a member
of the Society of Silurians, organization of
former New York newspapermen. Before
joining Loew's. Dowden was with the Morning
and &-ening World, New York American,
Brooklyn Citizen and Brooklyn Standard
Leonard Cooper has been
Union . . .
named publicity director of Pathe Laboratories,
Inc.. by James L. Wolcott. executive
vice-president of the company, a subsidlarj'
of Chesapeake Industries. Inc. Cooper will
continue to direct the personnel and labor
relations department.
OXOFnCE January 23. 1954
37

. . Arthur
. . WBUF-TV.
. . The
: January
. . Duane
BUFFALO
T7iiu'rnt R. McFaul. general manager of
Shea Theatres in Buffalo. Lackawanna
and Niagara Falls, has been elected to a
three-year term as a
director of the Liberty
bank of Buffalo. Mc-
Faul has been a director
of the institution
for many years, but
this is the first time
he has been elected to
the three-year term.
In the past, one-year
terms only were the
rule . . Richai-d T.
.
Kemper. Dipson circuit
zone manager and
Vincent K. McFaul resident manager of
the Erlanger Theatre, has been elected vicecommodore
of the Buffalo Yacht club. Kemper
is an enthusiastic yachtsman.
Color television sets will be produced by
Stromberg-Carlson of Rochester next summer,
C. J. Hunt, general manager of the
radio-television division, told company distributors
at a national sales conference. Distributors
were given a preview of the 15-inch
TV receiver.
Leston P. Faneuf, former member of the
Buffalo board of education and an executive
of the Bell Aircraft Corp., has been appointed
president of the management board of Kleinhans
Music Hall and Elmer F. Lux. head of
Elmart Theatres and president of the Buffalo
common council, has been elected a vicepresident
. Krolick, UPT district
manager. Buffalo and Rochester, and Harry
Rubin, chief of the UPT projection department
in New York, were in attendance at
the Hollywood-type premiere last Thursday
evening at 6 p.m. of the first Cinemascope
attraction in the Paramount Theatre.
Rochester, where City Manager Francis Anderson
really went to town with a big bally-
PAT IN BUFFALO—Pat Crowley, Paramount starlet, started
hoo for the event, with searchlights, bands,
lobby broadcasts, etc. The first attraction
was "How to Marry a Millionaire."
When George Jesse! visited Buffalo to
emcee the annual March of Dimes sports dinner
in Hotel Statler. he was welcomed to the
city by Buffalo's new mayor. Steven Pankow.
who gave the comedian a huge gold key with
a large ribbon bow. While in town, George
also had a talk with his old pal Murray
Whiteman, past chief barker and present
national canvasman of Variety, who knew
George in New York way back in the Gus
Edwards school days time.
"Anyone who for sordid gain will degrade
our citizenry by the exhibition of immoral
moving pictures is an enemy of America," the
Rev. Joseph Burke, bishop of Buffalo, told
the spiritual rally of the Diocesan Union
of Holy Name Societies in St. Joseph's Old
cathedral. "As Holy Name men. you will not
countenance any change in the code of decency
as it applies to moving pictui'es that
will tend to degrade our citizenry." the bishop
said. "I take for granted that not one of
you would compromise to the evil forces that
believe the end justifies the means." The
bishop urged Holy Name members to protest
to legal authorities if improper motion pictures
are shown in Buffalo.
F^MH
her nationwide tour
at Buffalo in behalf of "Forever Female," in which she is co-starred. She was welcomed
in the City of Good Neighbors by Paramount distribution and exhibition folks at a
cocktail party given in her honor in the Hotel Statler. Left to right: E. J. Wall, Paramount
field representative; Mike Jusko, Paramount salesman; Eddie Miller, manager.
Paramount Theatre; Frank Sa viola, booker in local Paramount exchange; Pat, seated;
Ed DeBerry, manager at the Paramount exchange, and Sandra Unger of the branch
office staff.
In a terrific shakeup of the Buffalo police
top brass, Lt. Winthrop H. Phelps of the
Broadway station, a former member of Shea's
service department, has been named head
of the gambling and subversives squad, succeeding
Lt. C. S. Schultz. who was removed
from the post. A member of the police department
since 1939. Phelps served with the
Richard T. Kemper.
army from 1942 to 1945 . . .
Dipson zone manager, said Welden
Waters now is assisting in buying and booking
for the circuit at the Dipson home office
in Batavia. Waters was transferred to Batavia
from Wheeling. W.Va. Before joining
the Dipson organization. Waters was associated
with Cooperative Theatres of Pittsburgh
as booker and buyer. He has been
manager for 20th-Fox in Pittsburgh and
Albany and a salesman for various distributor.;
in Cleveland. Albany. New York and
Atlanta.
Jack Gilmore, formerly in charge of exploitation
in the Buffalo and Albany exchange
districts, now is dragging in big fish in West
Palm Beach, where he is engaged in the real
estate business. Jack now spends his winters
in Florida and his summers in the north
Michigan rural country. Old friends can
write Jack at 3 Tanglewood Court. West Palm
Beach . Buffalo's only UHP
station, through President Sherwin Grossman,
a former exhibitor, has issued a statement
following the denial by the FCC of WBUF-
TV's petition to intervene in the channel 2
hearing: "WBUF-TV now is telecasting on
UHF channel 17 and definitely intends to
continue. The FCC denial of WBUF-TV's
application to intervene in the pending channel
2 hearing is contrary to our attorney's
view of Congress' intent . final disposition
of the matter is what will count.
WBUF-TV is confident that in the end the
public interest will be fully protected." i'^y.
George L. David, Democrat-Chronicle motion
picture editor in Rochester, has selected
these productions as the 10 best of 1953: The
Bad and the Beautiful, Come Back Little
Sheba, Call Me Madam, The Cruel Sea, From
Here to Eternity. Martin Luther. The Robe,
Roman Holiday. Shane and Stalag 17 ... I
Youngsters in the safety patrol of Baldwins
ville Academy and Central school attended
the 23rd annual Children's Christmas theatre
party Tuesday morning at Loew's in Syra^
cuse. Bus transportation to the theatre was
provided by the Elks and the theatre.
Mrs. Margaret Wall Prado, 51. sister of
Edward J. Wall, Paramount field representative
in the Buffalo and Albany areas, died
at Woburri, Mass. She is survived by two
other brothers, who are industryites, James
J. Wall and Thomas F. Wall . Marks
manager of the Strand, a Schine house in
Seneca Falls, tied up with local merchants
to put on two free morning shows for the
kiddies during the yuletide season. Marks
also rented the theatre to two local plants
for Christmas parties.
Bill Ornstein Is Feted
On Publication of Book
NEW YORK—The tradepress feted William
Ornstein. MGM tradepress contact, at
luncheon Thursday (21 1 on the occasion ol
the publication of his second book of short
stories, "Deep Currents." Silas F. Seadler
MGM advertising head, presided. Ornsteir'
told of his pleasure in writing the stories
most of which have appeared in magazines
Manny Herbstman wished him luck on behall
of the large turnout.
Postpone Martina Case
BUFFALO—The Martina antitrust case, ii
which Charles V. Martina of Albion. N.Y.
and his Martina Theatre Corp. seek damage,
of $841,500 from Schine Theatres and 1!
other defendants, has been postponed in fed
eral court until Monday, February 1. Attor
neys for Martina asked the postponement i'
the court of Judge John Knight here. Th
action was instituted last October 5
-:: i siM
jjioftorkiai
tain I
SiSlo
f
38
BOXOFFICE :
23, 195

•
'
.
: January
. . . Johnny
. . . Walter
'""s »as
,
'*Hetasg
'o
Kttsbui,!,
'" 'MiOBs diiir:
W. Sew Yorr
ohn Zimmernian, 49. Dies;
uffalo Niagara Manager
BUFFALO—John A. Zimniermali. 49, a
riend of hundreds of Buffalo school children
nd for 11 years manager of the Niagara
Tieatre. under both the Shea and United
aramount Theatres regimes, is dead. Zimlerman,
who was policeman by day and Niagra
manager by night, refused to give up
^^ItayestiiaK
'^fe fish in We is career as a police patrolman despite a
ft?a?eii ID the t6 erious foot injury suffered in an accident
Wshistjjij 1 1936 while serving with the police motory^^^'n
the non ycle division.
Paced with a bleak future. Zimmerman deirmined
fnenl< k
to carry on in his chosen profession.
OiiCoiiiUestPii:
Oljji'nable to collect disability from either the
iK Ity or motorist, he made an artificial foot
> statma
tlieFCCol
jpport of cork and in a short time was able
him ) walk again, although it caused conderable
pain.
!o« in the thsiiiit:
Since 1943 Zimmerman had been assigned
telecastice
> the Niagara station and was active in the
EMI oil ;hool-patrol beat. Children at public and
ck arochial schools were his friends, but few
our atloniei ho looked at his smiling face realized the
• lie final ii jin he often endured in walking them across
»' IS
is tliat Jill toe le busy streets.
Born in Buffalo, Zimmerman was gradui
thai in the end
be fully protettei ;ed from St. Mary of Sorrows school and
mcrat-Chionicle
tahester, has seb;
ie!Jtetofl9i3:I
i. Come Batt li:
i.tlieCnielSea.Fit
•jn kthet, The M
.e and Stalag Ti
:tT
patiol of Baldn:
enlial school atleco
en's Christinas thea;
ij at Loew's in Syi
,on to the theatre <
ind the theatre.
B
Pradii, Jl. sister
Boont
ind
field represen
.ilhanj areas, c
as employed by the Hygrade Food Prodits
Corp. before joining the police departent
in 1930. Until going to the Niagara
heatre. now a popular west side UPT comunity
house, Zimmerman served four yeai-s
the Colvin station, another four years
the Fillmore station, three year.s In the
icident division and two years at the Washgton
station.
Zimmerman had been in poor health for
veral years but continued to work until last
iptember. He suffered a heart condition.
e was a member of the Erie club, a police
ganization. He is survived by his wife
axriet and three children, Mrs. Joseph
ihick and Arthur and Audrey Zimmerman.
survived hy
Jarbone Funeral Services;
aieinmistryites^J^ther of RKO Employe
ind. a Sthine
J
with local I
mmins shows
raletide
lie
tor
season.
Mi
to two local
pi;
Is Feted
on oi Bool
TShedhiffl't
NEW YORK- Funeral services for John
irbone, 81. father of Mrs. Emma Carbone
)novan. secretary to Harry Mandel. national
ector of advertising, publicity for RKO
leatres. were held at the Clavin chapel in
rooklyn Saturday i23i. A requiem ma.ss was
ng at Our Lady Queen of Angels church,
irbone died at his home January 19. In adtion
to his daughter. Carbone is survived
his wife Angela, a son Bartholomew, and
|ur other daughters.
•
NEW YORK—"The Glenn Miller Story,"
Technicolor pictiu-e starring James
6wart and June AUyson, will open at the
liller Story' to Capitol
.pitol Theatre February 10, following a sixek
run for Columbia's "Miss Sadie
, the ito: Thomp-
ALBANY
E*abian Oivisiun Manai^er Saul J. UUman, in
mailing a 1954 pass book to a select group
of Albanians, called attention to the work of
the motion picture industry's Will Rogers
Memorial hospital at Saranac Lake and
suggested "a small contribution" to it. "May
I take the liberty of calling to your attention
at this time," he wrote, "an institution which
we in the motion picture industry support
for tho.se of our members suffering from
tuberculosis. It is the Will Rogers Memorial
hospital at Saranac Lake, N.Y. Its patients
afe those of our people who work so hard
to make your hours of entertainment thoroughly
enjoyable. I know that they would be
made happier and I am sure their health
would improve faster if they knew that you,
their patron, were making a small contribution
towards their health. Won't you be
kind enough to consider such a contribution?"
Harry Lamont, head of Lamont Theatres
and president of the Albany TOA, foresees
a good year for indoor and outdoor theatres.
"Business has been getting better and better
since Cinemascope was introduced," he said
prior to leaving for a vacation in Key West,
Fla. "I expect the level of activity to continue.
The outlook for drive-ins is promising,
too. I hope that 20th-Pox will come up with
a Cinemascope setup practical for drive-ins
sometime during the 1954 season. At any rate,
new wide screens w'ill be available for driveins.
They will stimulate patronage." What
about small theatres. Cinemascope and the
supply of product? Lamont conceded there
may be some difficulties there. However, he
believed 20th-Fox will ease CS requirements
for such situations and that the cast of
installation will also be reduced.
Martin Moskowitz, division manager for
20th-Fox, came here for huddles with local
Manager Nat Rosen. Comments by Moskowitz
and Rosen indicated that small exhibitors'
hopes of getting Cinemascope films
in 2-D after the special-process dates had
been played out were doomed to unrealization
Gardner, owner of the Turnpike
Drive-In at Westmere, attended the intersectional
boxing bouts staged at Odd Fellows
hall for the Variety Club's Camp Thacher.
Chief Barker Jules Perlmutter said the
Variety Club probably will net "about $5,000"
from the intersectional AAU boxing tournament
held for two nights at Odd Fellows
hall on behalf of Camp Thacher. He said
profit from the souvenir booklet, containing
many advertisements, will be sub?-tantial.
Jules added that Tent 9. in cooperation with
Ben Becker, Adirondack AAU boxing committee
chairman, will make the .show an annual
affair.
Joe Saperstein, Fabian division buyer and
booker, received industry expressions of sympathy
on the death of his brother Louis at
the age of 60 in Ti-oy . . . Fred Sliter. 20th-Fox
salesman, stopped in Tiffin, Ohio, to visit
his son Harold, Schine circuit zone manager,
and family while returning from a vacation
at Hot Springs, Ark.
new interviewer of screen stars and film
.•\
critic arrived in the family of Mr. and Mrs.
Robert H. Friedman i Elaine Drooz of WROW)
over the holidays. Their- first child Ls a
boy named Jonathan. MLss Drooz quizzes
motion picture and show business "names" in
Albany and Saratoga during the summer;
.ometimes comments on releases playing local
first runs during her afternoon program for
the radio station . . . The engagement of
Jean C. Conery, daughter of Mrs. Jo.seph
Conery Burgess and the late Mitchell Conery,
well-known independent exhibitor, to Tom
Pottenburgh, Siena college ba.sketball player,
has been announced. Her mother still operates
Conery Theatres, with headquarters in
Ravena.
Clayton I'antages, 20th-Fox salesman, and
wife were among those enjoying a weekend
floor show in the Empire Room of the Ten
Gus Lampe, director of
Eyck hotel . . .
entertainment for Schine hotels, was reported
suffering from a virus bug in Gloversville
Reade's Kingston, Kingston, advertised
improved viewers for a 3-D short the
theatre played. Joe Agresta also spotlighted
better fitting, more comfortable gla.sses when
"Miss Sadie Thomp.son" showed at his Town
in Watertown.
Services for Fitzgibbon;
Managed Movietone Studio
NEW YORK—Funeral .services tor Stephen
P. Fitzgibbon. 71, who managed the Fox
Movietone Studio at Tenth avenue and 54th
street from 1939 until his retirement in 1949,
were held at St. Malachy's church Wednesday
1 20). Fitzgibbon died of a cerebral
hemorrhage at his home January 17.
Fitzgibbon managed the Pathe Studio in
the Bronx from 1926 to 1929 and then managed
the Paramount Studios in London and
Paris from 1929 to 1939. While in Europe, he
developed the process by which foreign languages
are dubbed onto Engli.sh films, creating
the illusion that American actors are
speaking in a foreign tongue. At the time of
his death, he w'as a director of Times Square
Pioductions, a TV production firm.
Fitzgibbon is survived by his wife, Mrs.
Alice E. Fitzgibbon: a son. Stephen jr.. and a
foster son. Roger Dann. who played in Alfred
Hitchcock's "I Confess" and is now featured
in Katherine Cornell's play. "The Prescott
Proposals."
Rank Film in 3 Theatres
NEW YORK—J. Aitluir Ranks "Turn the
Key Softly," which is being distributed in
the U.S. by Astor Pictures, will open at three
art theatres, the Beekman. the Gramercy and
the Eighth Street Playhouse. February 3.
Yvonne Mitchell. Terence Morgan. Joan Collins
and Kathleen Harrison are starred.
I
POSITIONS OPEN . . .
'/ in New York ond Massachusetts areos with 7/
» ff
expanding circuit for Drive-In Theatre man- (Ji
agers. Year-round employment. Drive-In experience
desirobic,
but not necessary.
Write, stating qualifications to:
fj
i 38 CHURCH ST BOSTON, MASS.
janasrt'
XOFFICE :
23. 1954
39
fflCE

. . . The
. . Sympathy
. . Jack
.
.
. . Don
. . Jack
. . John
. . Helene
'.
. . Dorothy
. . Lou
: January
. . IFE
WASHINGTON
\7ariet.v Tent 11 notes: Tlie new crew's first
meeting has been changed to February 1.
when there will be a combined January-Feb-
.
. . . Hirsh
ruary session in the Executive room of the
Willard hotel Fruchtman, chief
barker, was a guest at a branch managers
luncheon in the Congressional hotel. He described
the Variety objectives for the coming
year and asked for the managers' support . .
The membership committee enrolled William
McManus. vice-president of the Chesapeake
& Potomac Telephone Co. . . . Alvin Q.
Ehrlich. assistant chief barker, and wife returned
from a Florida vacation
de La Viez, chairman of the house and entertainment
committee, sent a bulletin to
members reminding them of the club's 20th
year and the many entertainment events
planned.
Kenneth Clem has resigned his position at
the Monacasy Drive-In, Taneytown . . . Harry
J. Cokinos. 43. projectionist at Loew's Capitol
Theatre 15 years, died last week . . . The
R&S Theatrical Equipment Co. reports that
Ballantyne stereophonic sound has been installed!
n the Park Theatre at Lexington
Park. The company also has installed the
Miracle-Mirror screen in the Colonial in
Salem. Va.. and the Rives Theatre at Martinsville.
Va.
Paramount exploiteer Mike Weiss was in . .
Former employe Hazel Garrett was in Sibley
hospital after undergoing surgery . . . Dorsey
Conklin has changed his Midway Drive-In
address from Christianburg to Radford. The
airer is midway between the towns.
Georg-e Clanton is constructing a 250-car
drive-in at Tappahanock. Va.. where he also
operates the Daw Theatre. Independent Theatres
Service will do his buying and booking
Imperial at Brunswick, Md., was
withdrawn at public sale in Frederick. Md.
Efforts will be made by owners Jacob and
Dorothy Goldberg to sell it privately . . . 20th-
Pox cashier Larry Fi-iess resigned . . . Division
manager Glenn Norris was in Philadelphia .
Pete Melleas is at 20th-Fox learning the ropes
preparatory to his going into the foreign department.
. . Salesman
Jack Keegan, formerly booker at 20th Century-Fox,
has answered his greetings from
Uncle Sam . to the family of
Grace Fisher, pioneer Cumberland exhibitor,
who died last week after a long illness . . .
Sam Galanty, Columbia district manager,
visited the Cleveland branch .
Marty Kutner finds it necessary to use an
orthopedic back rest while driving his car.
Mrs. Dwight D. Eisenhower was in front of
Loew's Capitol Theatre with the March of
Dimes poster boy, Delbert Dains. 4, of Gooding,
Ida., to set off the drive's annual campaign
for funds . . . Dave Cantor and Hank
Howard. Goldwyn exploiteers, were in to set
up the premiere on "Best Years of Our Lives"
at RKO Keiths . . . Ruby, wife of RKO Manager
Joe Brecheen, returned home from the
FEATURES
WESTERNS
COMEDIES
ATLANTA - CHARLOTTE - NEW ORLEANS
MEMPHIS - WASHINGTON. D. C.
Joe Ki'onman. of MGM was
hospital . . .
commended by the Community Chest for outstanding
.service during its recent drive . . .
Fritz Goldschmidt, 20th-Fox student salesman,
celebrated a birthday . . . Cecil Houck.
Stockade Theatre. Williamsburg, vacationed
in New York state visiting his daughter and
grandchildren.
. . .
Totti Murray. U-I head of branch operations,
was in to check progress on the new
building, which should be ready about February
Warner sales manager Ben
15 . . . Bache visited the Pitts office in Fredericksburg
. Kelsey. Lyric Theatre. Blacksburg.
Ben
Va., vacationed in Florida Lust. Lust Theatrical Supply Co., was in
Mount Alto hospital Taylor. La-
Plata Tlieatre. and
.
Dan Weinberg were on
the Row.
Turner Shelton Named
To U.S. Film Service Post
WASHINGTON—Turner B. Shelton, formerly
of Hollywood, has been named deputy
chief of the motion picture service of the
U.S. Information Agency under Andrew W.
Smith jr., former film industry executive who
recently was named chief of the service.
Shelton was with the Monogram studio,
later a producer with Eagle Lion helping make
"T-Men," and then with the Warner Bros.
studio. He was born in Louisa county, Virginia,
and attended the University of Richmond
and the University of Virginia. He has
been with the Information Agency for some
time, serving as consultant and production
adviser.
Elmer L. Hirth Leaving
Goldman After 14 Years
PHILADELPHIA—Elmer L. Hirth. who has
been connected with William Goldman
Theatres for the past 14 years, has resigned.
Hirth was a member of the Goldman executive
staff and had been film buyer and
booker.
Before joining Goldman, Hirth was booker
for Comerford Theatres for five years. He
started in the business 25 years ago with
Warner Theatres in Philadelphia.
Bradford Re-Enacts Tax
BRADFORD, PA.—City council this week
re-enacted its 10 per cent amusement tax
ordinance. The levy has been in effect since
1948. A temporary deadlock sprung up on
this measure, which caused a delay in passage
for 20 minutes. New councilman David
J. Kreinson first voted against the amusement
tax, then reconsidered and approved the levy.
Another new member of council. John L. Mc-
Cutcheon, stood pat, voting against the
amusement tax which has been in part responsible
for most of the Bradford theatres
going dark and out of business.
Tax Collections Up
CHARLESTON, W.VA.—Amusements paid
an increase to the state tax commissioner
during the first six months of the fiscal
year (July 1 to December 31) over the same
period of 1952-53. The new figure is $51,508,
and last year's payment for the period was
$39,266. Tax increases were noted in all natural
resources production, manufacturing, retailing,
carriers, contracting and service.
There was a drop in wholesaling.
PHILADELPHIA
"piremen on Sunday (17) chopped down a
number of large icicles hanging from the
Stratford Theatre at Seventh and Dickinson
streets to prevent po.ssible injury to pedestrians
. . . James P. Clark, former Democratic
city chairman and president of Highway Express
Co., issued a statement declaring that
politicians should be permitted to participated]
in city administration or else local govern
ment operates in a "nonpartisan vacuum."
Beverly Michaels was in town making personal
appearances to help promote "Wicked
Woman." which had its world premiere at the
Goldman Wednesday i20i. Max Miller. United)
Artists tubthumper. was responsible for gar
nering page one space for the picture in
the Daily News, which carried a banner head
line, "Wicked Woman Seen in Philadelphia"!
Sidney E. Samuelson, president of Allied
Motion Picture Theatre Service, is now
handling the booking and buying for member
theatres inasmuch as Roy Sullender has
left to set up his own service . . . A. M. Ellis'
Tyson Theatre Tuesday presented a performance
of a stage play, "The Happy Time," bj'
Neighborhood Players . . . Harry Polsky ii
now assistant manager of the TransLiu
since Bill Laird has taken over management
of the World.
Leon Cohen has opened his Vine streelj
.screening room. It will be equipped for 3-E'
soon . P. Byrne, MGM 30th Anni
versary Jubilee drive leader, and Hermai
Ripps, his assistant, were in town for meet
ings at the local exchange.
The Cross Keys Theatre, 5919-31 Market,
was sold by Stanley Co. of America to Jacl,
Feldman for $90,000 . . . Harvey Schwait2f
former Columbia office manager, is now
f
booker at Paramount . FortunatCi
former upstate booker at Paramount, is noi
at the exchange any more . repre^
sentative Mike Siegel was in town froBj
Washington
Skwersky, Alliei!
Artists assistant cashier, returned from he
honeymoon. Mrs. Margaret Carliles waj
named AA cashier, succeeding Rena Tohu
who resigned to get married. i
Lou Formato, MGM manager, retumef
from conferences at home office in New Yor'
... At midnight of February 2, through th'
courtesy of Si Fabian and Lester Issacs, dl'
rector of exhibition, Local 307 will hold a pri'
vate screening of "This Is Cinerama" at th'
Boyd for members of 60 area locals so th
projectionists can see the new medium fir
hand . Carp, secretary to Stanle
Warner's local real estate head, was on h«l
honeymoon in Florida . . . Al MargoUes, Wat
Disney New York office representative, wi
in town to help plan advertising and prom(|
tion for "Ben and Me" and "The Livir
Desert" . . . Key Theatre in Doylestown, R
was scheduled to shutter.
Would Re-Enact Show Tax
CALIFORNIA. PA.—City fathers, wl
withdrew their 10 per cent amusement tax I
January last year, again ai'e proposing its r|
enactment. Harry Goldman, owner of tl
Hollywood, says that if the ticket tax returr
he will turn off the lights and lock tl
theatre.
James Millican has been cast as a tJ,
marshal in U-I's "Dawn at Socorro."
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BOXOFFICE :
23, 19

i . .
,
Haney
. Harrj
;
_'presenlative
..Hied
: January
!
. . . Mrs.
. . L.
. . Beverly
. . Pat
. . . Jake
. . Gordon
. . Variety
to Retain Ad Agency
PITTSBURGH
A
^lUi' to f
,
Smetit detlaii
'Mittsiitopa
" * local
m^
Jcpartisaiijacajj
M'. Max Miller, Da
^lesponsikietori
^ to the
pictitt
Eil»t»iiiierta
S« ii PfflaJeli
ft
presitat
itit Service, is
ud tayifl; for
1 ss Roy S*nii
"Tit Hjppy Tm('
J«r of the
Polil
alen over manase
xiA liis Vine ?.
Jlbeeppi
?rae, MGM
leie in town lor
er
?el
Sell
at ParamoEt, e
ElPfJI^i/ote
—-^'i PITTSBURGH—City area drive-in theatre
f wner.s, who advertise together under a headiK
in Pittsburgh newspapers, voted Wedncsay
1 13 1 to retain the Williams aseiu-y as
of tlie accounts. Officers of
MPTO had sought to take over the job
nd to use the commi.ssion as sustaining funds
pr the exhibitor organization. Theodore
irance, president of the Ti-istate Drive-In
heatres Ass'n. presided at the meeting in
le Filmrow office of Allied. George Basle
as parliamentarian. An oral vote was taken
the question of whether or not the out-
BOr theatre advertising accoun* should be
imoved from the Williams agency.
ocal 171 Re-Elects
PITTSBURGH — Incumbent officers of
.TSE Local 171 have been re-elected for
'0-year terms. Charles Lang is the only
»wly elected major official, named to the
ecutive board vacancy caused by William
. Thompson, who resigned to unsuccessfully
ipose the re-election of Luther W. Thomp-

. . Abel
. . Dan
. . Leon
. . Zone
. . . Leonard
. . Al
Business Outlook for 1954 Very Good, NEWARK
According fo Edward L Fabian Jr.
ALBANY-The outlook for 1954 is "very
good." with strong product scheduled for release
and the equipment conversion job vi^ell
on the road to completion. So said Edward L.
Fabian, roving zone manager for the Fabian
circuit. The only unfavorable development
which the son of S. H. Fabian could envisage,
and that so remote it seemed improbable, was
"another conversion switch."
"We had two conversion changeovers last
yeai-—to 3-D and to Cinemascope." he said
"These cost substantial sums, which left the
gross picture for the next 12 months bright
but the net somewhat dim." Fabian jr. expected
that the outlay for new installations
would remain substantial.
"I feel optimistic about the future of the
motion picture business." explained the young
man. "I am not just playing an old record
when I say so, either. I do not think we ever
will return to the lush days of 1943-46. unless
there is another war. That's a catastrophe
which I fervently hope we can avoid, i Fabian
served as a naval officer in the last war.)
You know, some of that prosperity was forced
—shortage of gasoline and tires, and lack of
other easily-reached places of amusement.
"We have to realize that the public has a
BALTIMORE
IVArs. Grace M, Fisher, active in theatre business
in Cumberland for many years, died
last week in Memorial hospital there. She was
66 and owner and operator of the Maryland
Theatre and had operated other picture
houses in Cumberland. Her husband Frank,
who survives, is a retired theatre owner. She
had been in failing health the last 16 months.
For its fourth and final week at the Hippodrome,
I. M. Rappaport changed the "Kiss
Me, Kate" showings from 3-D to 2-D and
carried large newspaper ads announcing the
switchover . Caplan. Westway manager,
has recovered from the flu . . . Sidney
Gibbs, head of Globe Poster, is vacationing
Mark Silver of Allied Artists
in Florida . . .
plans to invite Walter Wanger here for a
press and radio cocktail affair as promotion
for "Riot in Cell Block 11."
Fred Perry has been so successful with his
foreign films at the recently reopened Cameo
that he plans to install the same policy at
Leon Zellers,
his Watersedge Tlreatre . . .
manager of the Rex, reports he's listed in the
new edition of "Who's Who."
. . .
.
Harold "Bud" Rose, UA representative,
boarded a plane this week for a California
William
visit, taking along his mother
Booges has resigned from the Rialto because
of poor health. He had been manager for
ten years DeLauney, owner of the
Carroll Theatre at Westminster, was in town
on business . Back, general manager
for the Rome Theatre, returned from a visit
with relatives in California.
. . . Milton Schwaber, owner
Walter Gettinger has taken over and will
reopen the Pennington at Curtis Bay . . . Ted
Kirwan, New Theatre manager, has recovered
from the flu
of Schwaber Enterprises, is leaving for a vacation
in Florida and Mexico.
wider range of entertainment media from
which to choose. We face competition. The
world in 1954 is radically different from that
of, say, 1935. Any circuit or small theatre
owner who tries to operate with a 1935 mentality
is in for a rough time. However, the
present looks good and the future will be
just as promising. Fine product is promi-sed.
I would not be surprised if 20 top releases
were released during 1954. Many theatres
have retooled with new screens, new lenses,
new projection, new processes. This costs
money, but the results will justify the expenditure."
The Fabian circuit will have finished installation
of Cinemascope in about 18 theatres
by February 1. There are "four or five
others" on which final decision has not yet
been reached.
Receipts during the four-day holiday weekend
were not only impressive in totals but
were also encouraging for the early part of
the new year, Fabian declared.
Confident that the next ten years will be
profitable for the film industry, Fabian jr.
did not hesitate to point out three weak spots
—rising costs of operation, increased percentages
and rentals asked by the distributors,
and the plight of numerous small theatres.
William J. German to Head
Brotherhood Committee
NEW YORK—William J. German, president
of W. J. German, Inc., will be chairman
of the supplies and services committee of the
motion picture industry's participation in the
Brotherhood week campaign, of which Emanuel
Frisch is national industry chairman.
Brotherhood week will be observed from February
21 through February 28, with a motion
picture industry dinner to be held at the
Waldorf Astoria February 4.
SYRACUSE
n sneak preview of 'His Majesty O'Keefe"
was a special attraction at Keith's during
the second week of "Hondo." Manager Sol
Sorkin said "Hondo" enjoyed a big week and
was the third picture in more than two years
that he had held over. The other two were
"Miracle of Fatima" and "Peter Pan."
Benjamin Dargush, former manager of
Schine's Paramount, is with the Schine
The new art
Tlieatres in Rochester . . .
policy at the Eckel Tlieatre is paying off with
such pictm-es as "Fanfan the Tulip." Coming
is "Gilbert and Sullivan."
Charles Kurtzman of Boston, northeastern
division manager of Loew's Theatres, and
Sam Gilman, manager of Loew's State, were
up till early hours January 12 installing the
new Astrolite screen at Loew's in preparation
for the first MGM CinemaScope film in
Syracuse, "Knights of the Round Table," due
here January 28.
Special displays, radio and television and
newspaper publicity heralded the coming of
"King of the Khyber Rifles" to the Paramount
. Manager Harry Unterfort
held "Beneath the 12-Mile Reef" two weeks.
^eorge "Bullets" Durgom, formerly ol
Bloomfield, now of Hollywood, has taker
over as personal representative and booking
agent for Jackie Gleason, Paula Stone, Michael
Sloane, Marguerite Piazza and other;
Edwards, assistant at Loew';
State, tied in with the Barricini Candy Co
on "Kiss Me Kate" by having girls pass oui
3,000 candy kisses along the streets
Loew's will open soon with "PCnights of th(
Round Table" in Cinemascope.
Jack Conhaim, manager of the Stanley
witlidrew "The Moon Is Blue" at the requesi
of representatives of Sacred Heart church
The film had been scheduled for a week';!
run. The film has been meeting censorshij
from police and religious groups in severa
New Jersey cities. Engagements of the filn
have been halted in Jersey City, Hackensacl m'!^''^'
and Elizabeth.
ml, told narh
ffltllr
Following the revival of "Public Enemy'
and "Little Caesar" at the Branford, the Stai
Ledger's motion picture depai-tment receivec
letters from theatregoers which indicate tha
there is a demand for a film house when
the public can see the good films of formal
m BMaff Pn
days. A desire was expressed to see agaii
tt lased E i ci
such stars as Mary Pickford, Bill Hart, thi
luinntn.
Gish girls and Rudolph Valentino, and
Sleantinie F 3
children's matinees. Pearl White, Our Gan|
and Rin-Tin-Tin.
k'Aiii
Diane Gordon, manager of the Fulton, Jer^
[omiilable cna'
sey City, received $150 as winner in the MGN
SIT to rtomit
"Battle Ch'cus" contest. Harry Klein, man^ Mors Leapt o
ager of the Liberty, Elizabeth, came in foi
SWG his bee K
le. He
the fourth prize.
fmsti
lttiileisuil%4i
rear-r/Tjea
Nyman Kessler, manager of the DeWittfi
Bayonne, drew such a large crowd in thi' *::,::,< 'fin
showing of "Hondo," featured with "Cruisin
Down the River," that police were required W,
keep the lines in order . Stevens, matt;
ager of the Lincoln, Arlington, is installln||
new air conditioning and getting ready fo:
Cinemascope. )
Motion Picture Bookers
Install New Officers
NEW YORK—Sam Einhorn was installed a
president of the Motion Picture Bookers Clu',
at a dinner at the Tavern on the Green Janl
uary 18. Others installed: Kitty Flynn anij
Lou Solkoff, vice-presidents; Shirley Levji'
recording secretary; Myron Starr, treasurer!
Ben Levine, sergeant at arms; Lou Wolf!'
Fred Mayer, Harry Margolis, Eddie Richtei 3.
Alex Arnswalder and Lil Seidman, boar
members, and Etta Seigal and Louise Cresi
trustees.
Ray Moon, assistant to the general sale'
manager of U-I, acted as toastmaster. Harr
Brandt, Sam Rinzler, Max A. Cohen an
David Levy, honorary members of the clut
were on the dais.
To Hear Sylvester Colby
NEW YORK—Sylvester Colby, stamp auc
tioneer and specialist in U. S. issues, Wi
speak Wednesday (27i at the meeting t
Cinema Stamp Collectors at the Astor. Hii
appearance will inaugurate the new policj
of introducing a speaker of national promi
nence followed by an open forum the fourt
Wednesday of each month. Visitors will b
welcome.
42 BOXOFFICE :: January 23, W^
i:io^-.

I'-
'-
:
HOLLYWOOD
*»? the
tab
itith'tniteo
ISEWS AND VIEWS OF THE PRODUCTION CENTER
f Hollywood Of/ice— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager I
*%r of tie St
'^ Blue" at Hers,
Mted Heart cki
-» groups in
li|a?eiiients of ths
Jessy City, Hacke
SSi of -Pllljlic
tie Brffiford, till
re departiuiit reci
oerswhictiirKiicatt
for a film 1
lie sood Bms of Is
eipressed to see i
Mord, m Ha:t
ilpli Valentino, sj
Peail White, On
iigeroftlieF
Jlj winner in the)
est, Harrj Klein,
Elizalietli, came i
imger of the fc'
feanied with
.tpohcewerere
. , . er Al Stevens.
ArlinjloD, l' ins!
aorawasinsBJ
Bookec
ion
Picture
ivem on the Green
ailed:
Kitty m''
Bidents;
ywn Starr,
W
Shirley
,tatarais;I««J
w.«n!k Eddie Hiid
Lil Seiiiffl*
Seiffllaniil**
Mas A. C«fe
members o!
-esterColb!
»ter**''
s; a tt S. ^l
itoisattte*;^^:
jer ««"*'•
of
lopenlo""""':'
Sixth Award Dinner
Of Writers Feb. 25
HOLLYWOOI>—With five kudo.'; to be presented,
the Screen Writers Guild has set
February 25 as the date for its sixth annual
awards dinner, to be staged at the Beverly
Hills hotel. Recognition will be given to the
writers of the best American drama, best
American comedy, best American musical,
the Laurel, award for achievement and a
$1,000 Heritage Pi-ess award for the best picture
based on a classic. Ivan Goff is awards
chairman.
Meantime F. Hugh Herbert, SWG president,
told members in the organization's
monthly bulletin that the Guild faces a
"formidable crisis" in 1954, that of the necessity
for reorganizing the structure of the
Authors League of America, of which the
SWG has been an affiliate but not a member.
He predicted a "more profitable year"
for writers in 1954 and hailed Cinemascope as
presaging a "wide upward curve in prosperity"
Jor film scriveners.
Aiming toward a new two-year contract to
replace the agreement which expired earlier
this month, labor liaison representatives of
the major studios junketed to Miami to huddle
w-ith James C. Petrillo and the executive
board of the American Federation of Musicians.
William Murphy has succeeded Fredrick
Y. Smith as president of the American Cinema
Editors, with other new officers including
George Amy, vice-president; Eda Warren, reelected
secretary, and Fred Berger, treasurer.
UA's First in CinemaScope
Being Filmed in Mexico
HOLLYWOOD— Fn-st CinemaScope venture
for United Artists distribution got under way
this week when W. R. Frank took a cast and
crew to Mexico to begin filming "Sitting Bull."
historical action drama in the anamorphu
process and Technicolor. J. Carrol Naish hathe
title role and Dale Robertson and Mar,\
Murphy—the latter borrowed from Paramount—the
romantic leads.
With Sidney Salkow directing, the opus has
a six-week location schedule 70 miles south
of Mexico City. Frank is aiming for a May
release date.
Sid Lund Is Promoted
HOLLYWOOD— Sid Lund has been elevated
to head of the Universal camera department.
For the last several years he ha.s
been business manager of the special photographic
department.
TV Writers in Protests
On LaCour Retention
HOLLYWOOD—A schism appeared to be
developing within the ranks of Television
Writers of America as several members, including
its first president, resigned in protest
over retention by TWA's western region
of Joan LaCour as executive secretary. A majority
of the membership voted to keep her
on the payroll in a special mail referendum
which followed Mi.ss LaCour's refusal to testify,
on constitutional grounds, when called
as a witness at a recent local hearing of the
house Un-American Activities committee.
Ankling the organization were Charles
Isaacs, first TWA president: Jess Oppenheimer,
John Murray, Ben FYeedman, Jack
Douglas and Mannie Manheim.
Their departure was simultaneous with that
of Irving Tunick, president of TWA's eastern
region, also in protest against the retention
of Miss LaCour.
MPIC Elects Ed Ralph
HOLL-rWOOD—With Ed Ralph automatically
succeeding Arthur Freed as president,
the Motion Picture Industry Coimcil on
Wednesday (20) held its annual election of
officers. Under a system of rotation, the organization's
vice-president steps into the top
spot. Ralph represents the Unit Production
Managers Guild; Freed, who will become a
permanent MPIC delegate, is a representative
of the Screen Pz-oducers Guild.
'Oklahoma' Premiere
At Claremore Yale
HOLLYWOOD— Following its Tuesday (26)
world premiere at the Yale Theatre in Claremore,
Okla., Warners' "The Boy From Oklahoma"
will be accorded saturation bookings
in 615 showcases covering 12 southwestern
and midwestern states.
The Technicolor feature's bow at the Paramount
in Kansas City on Thursday

.
STUDIO PERSONNELITIES
Barnstormers
Independent
ROY ROGERS and DALE EVANS will ploy the Cana
dion Notional Exhibition in Toronto August 26
through September 1 1
Blurbers
Allied Artists
The New York publicity firm of HELEN MORGAN
and EILEEN BRENNON has been retained to handle
special newspaper and magozine publicity there for
the Walter Wonger production, "Riot in Cell Block
11," which opens February 18 at Gotham's Moyfoir
Theatre.
Cleffers
RKO Radio
The Benedict Bogeous production, "Four Desperate
Men," 15 being scored by LOU FORBES.
Warner Bros.
Musical score for "The Talisman" is being composed
by MAX STEINER.
Loonouts
United Artists
Borrowed from Columbia, FRED SEARS will direct
the Edword Small production, "Screaming Eagles," on
which o March start is planned.
Meggers
Columbia
"Those Reported Missing," a Korean war drama
which Bryan Foy is producing, will be directed by
LEWIS SEILER.
Independent
Allan Dowling Productions inked WALTER DONIGER
to direct "The Sea Is a Woman," a tuna fishing melodromo,
being produced by Tom Gries.
Paramount
Production reins on "Strategic Air Command," to
star James Stewart and June Allyson, were handed
to SAMUEL BRISKIN. The feature will be directed
by Anthony Monn.
Options
United Artists
Producer-Director
LeBorg inked PEGGIE
Regii
CASTLE for "The White hid," to
locotion Mexico.
be lensed on
in
Universal-International
PIPER LAURIE drew the femme leod, and ALEX
NICOL and MARA CORDAY were bonded featured
roles in Producer William Allond's Technicolor western,
"Dawn at Socorro," which George Shermon directs.
JAMES MILLICAN was cast as a U.S. marshal.
TORIN THATCHER, British character actor, wos
cost in the Rock Hudson-Arlcne Dahl starrer, "Bengal
Rifles," being produced in Technicolor by Ted Richnegging.
mond. with Laslo Benedel^
Scripters
Columbia
EDWIN BLUM is collaborating with Jack DeWitt
n "Prisoners of War," upcoming Bryan Foy pro-
Story Buys
Allied Artists
Producer William F. Broidy purchosed "Sweet Violence,"
a murder mystery by Peter Brooke, as o
starring vehicle for Richard Conte.
duction by Carl
Independent
Krueger
Technically
Columbia
WALTER HOLSCHER and JACK CORRICK were set
as art director and assistant director, respectively, on
"The Killer Wore a Bodge." LES WHITE will photograph
the picture.
Paramount
Assigned as technical adviser on "Strategic Air
Command" was COL. O. F. LASSITER, director of operations,
12th air division, March Field, Colif.
Title
Changes
Republic
"The Hot Heiress" to THE UNTAMED HEIRESS.
"Woman in the Fog" to MAKE HASTE TO LIVE.
Universal-International
"Fort Laramie" to RAILS END AT LARAMIE.
Barnett Shapiro Quits AA
HOLLYWOOD—Effective Monday

«
"
'.Tex.
^•« the Pan.
20 Years at UA Record
toBartjan,Pa„.
in the film business
when he was 15, doing
inspection work for the
Laemmle Film Service,
Evansville, Ind.. which
later became Univer-
0^
sal Pictures. No film
ll
exchanges were in existance
before that.
George McCool carl Laemmle had an
office in Chicago and Evansville was his
Mil Hid Wifc
B ree-ptesiden's,
» new oeilj coe
McCool tells of sound being used as early
der tith
as 1909, when Laemmle brought the inventor
pr«i
111 CMMitaeDts,
and his patent here from Germany. Called
the Synchroscope, the device was tried out
at the Majestic, Evansville. Voices on
tdio adtertising cte
xi for Mattan k
cylinder records were synchronized with an
old Powers projector, while the amplifier was
one of the huge phonograph horns. The projectionist
was F. A. Van Husan, now owner
of Western Film Service, Omaha. The device
did not long survive, apparently being
aid fi ahead of its time, although McCool says it
was successful in Evansville and during a
lengthy run in a vaudeville theatre in Chicago.
Recalling the first "long" American feature,
McCool says it was "Hiawatha" and was
t dialled
900 feet long, taking about nine minutes to
run. The westerns of the time were mainly
"chases." Produced by Essenay, Chicago, they
were one-reelers. Harris P. Wolfberg, a Denllie
jjcluded a brief Stat
fiisBver theatre owner, was one of the first of
the "riders" in these films, before becoming
a film salesman. Wolfberg died in a Chicago
me ollict eiwtiti
E tobes
lOpan^sWi"
:c i« ctitheM'P'*
iultants
Ions'
ip0'
"*"direcli
pr«i«*
,
Wednesday
Of George McCool
DENVER Gcoise 'Tarzan" McCool, veteran
booker and office manager at United
Artists, is celebrating 20 years with United
Artists. 14 of which
have been spent in
Denver, and under
seven branch manager
terms. McCool began
first branch or shipping and booking office.
McCool put the film together, enough to
make up about 1,000 feet. That constituted
the "show," which was to be run off mainly
in store buildings with folding chairs, with a
new show about every 15 minutes for a nickle
or dime.
hospital January 16 this year.
McCool came here from the Omaha exchange,
where he was with United Artists
for several years. He was with RKO for
seven years, but when that company merged
with Pathe McCool was out. Until the United
Artists merger with Eagle Lion. McCool
handled the office manager and booking job
alone.
Otis Murray Now Heads
Pathe Coast Laboratory
^°^ ANGELES—Otis W. Murray took over
i20> as vice-president in charge
)f operations for Pathe Laboratories' West
toast plant.
Murray, formerly vice-president and gen-
Jral manager of Color Corp. of America, had
Men in New York for two weeks confeiTing
vith Pathe executives on plans to expand
he laboratory's Pathecolor processing plant.
*athe is a subsidiary of Chesapeake Indusries,
Inc.
i4.P. Theatres Increase in Italy
Italy now has 10.000 active motion picture
heatres as compared to 3,000 in 1938.
WITH
deep regret, filmdom learned of
the decision of Pete Smith to resign
his post as producer and narrator of
the widely famed "Specialties" .short subjects
at MOM. effective in April. His departure
brings to a close a 29-year a.ssociation with
the company, the la.st 23 of them in the production
category, prior to which he had been
Leo's publicity director.
Launching his short subjects program in
1931. Smith has. since that time, made the
impressive total of 281 films, which garnered
not only a sizable quantity of Academy
Awards but which also have placed in the
front rank in literally scores of exhibitor and
popularity polls.
His plans. Smith said in announcing his
impending resignation, involve only "rest, relaxation
and recreation" for some months to
come. The filmmaker for the past year or so
has been battling a siege of ill health, a factor
that undoubtedly was primarily responsible
for his retirement.
Down through the years Veteran Smith has
contributed much to the growth and prosperity
of the motion picture industry, first
as a history-making publicist and later as
producer of his "Specialties." whose wholesome
humor has warmed the hearts of countless
millions of movie fans and brought many
an extra buck into the cash drawers of the
world's theatremen.
This department joins Smith's legion of
friends and admirei's in wishing him the best
of everything—most especially regained
health and an early return to active filmmaking.
On the other and happier side of the personnel
ledger is found the announcement that
Howard Pine has been signed to a long-term
ticket as a producer at Universal-International.
Son of Bill Pine, he has for the past
two years been production manager for the
Pine-Thomas unit at Paramount.
Thus comes further testimony that tlierc
is a competent .second generation eager and
qualified to assume the duties and responsibilities
of a great business as its pioneers are.
tlirough the inevitable passing of time, made
to resign their executive and creative mantles.
If the younger Pine comes to his new berth
uitii
the film-making know-how of the fabulous
Bills under whom he received his indoctrination,
>iis acquisition should prove a
definite asset for U-I.
Speaidng of U-I. that valley studio's
blurbers would have it believed that the casting
department has run up against a blank
wall in its search for a man "at least .seven
feet tall, weighing 300 pounds and with a
good physique." to portray a Roman gladiator
in "Sign of the Pagan."
Maybe Albert J. Cohen, who is producing
the Cinemascope epic, will settle for Mickey
Rooney.
From Teet Carle's Paramount prai-sery, a
bold statement designating .Audrey Hepburn
as the "most acclaimed film actress of 1953."
The Carlean campanologists seem completely
to have forgotten Terry .Moore's ermine
bathing suit, Zsa Zsa Gabor's bla

1
Charles Skouras Jr. and W, H, Oldknow
Launch New Ufah Drive-In Corp.
SALT LAKE CITY—A new theatre corporation
has entered the Salt Lake City area,
giving promise of increased competition for
product and customers.
The new company, known as the Utah
Drive-In Theatre Corp., is a subsidiary of the
Wo
have the
F LMACK
SPECIAL TRAILERS
LEAD THE FIELD!
Way Out In Front For Quality,
Fast Servico and Showmanship.
ior
YOUR
Count on US lot Quick AcKonI | || BA I KC
Phone Evergreen 1-7100
THEATRE EXCHANGE CO.
3724 S.E. Monroe Portlond 22, Oregon
Los Angeles Drive-In Theatre Corp. Pi-esident
of both concerns is William H. Oldknow.
Charles P. Skouras jr. is a director in both
corporations. They have appointed George
Zischak, who has been operating drive-ins
in southern California, as resident manager.
The Utah Drive-In Theatre Corp. has
leased the Gem Theatre in downtown Salt
Lake City and five ozoners in the Salt Lake
area from Consolidated Theatres.
First move in an extensive remodeling program
for the properties involved the Gem.
It was closed a few days before Christmas
and opened last week after face-lifting practically
changed its inside appearance. New
seats were installed to give the Gem a near-
1,000 seating capacity, new restrooms were
built, new sound and projection equipment
was installed and a new candy and refreshment
stand built. The auditorium was completely
redone.
In line with the new Gem, a first run
policy was started with showing of "His
Majesty O'Keefe." Oldknow and Skouras
said they expect to continue this policy in
connection with this, their first conventional
theatre operation.
The remodeling and first run policies are
expected to be extended to the five drive-ins.
They'll spend more than $300,000 during the
next few years hard-surfacing the ozoners
and installing Cinemascope screens. They'll
build playgrounds similar to that being operated
at present by Eric Peterson, owner and
operator of the Romantic Motor Vu, Salt
Lake's first outdoor theatre.
While in Salt Lake for the opening of
the Gem, Oldknow and Skouras said they
came into the area because of their confidence
in the economic stability of the region.
They said they are impressed with the
possibility for growth and believe their venture
will be profitable.
Entry of the Gem into the first run field
gives Salt Lake ten first run theatres. It's
conceivable that at least eight of them
could be bidding for the same first run prod-
Charles P. Skouras jr., left, director,
and William H. Oldknow, president, discuss
the new Utah Drive-In Theatres
Corp., which they organized to lease the
Gem Theatre and five ozoners in the
Salt Lake City area.
uct. Of these, three are operated by a Utahowned
circuit operating showhouses in Utah
and Idaho: three are operated by a circuit
affiliated with a major theatre company.
Two are independently operated. Two are art
houses.
If the new corporation bids for first run
product for its drive-ins. as has been indicated,
several interesting situations are expected
to develop in theatre business, according
to Filmrow sources.
Entry of Utah Drive-In Theatres into Salt
Lake is almost like a homecoming for young
Skouras. His sister, now Mrs. Edith Jungmeyer,
was born in Salt Lake while their
mother was staying with her mother. Mrs.
Ida Souders.
Will Rogers Jr. Feted
HOLLYWOOD—For his war record and his
screen portrayals in two Warner films. Will
Rogers jr.. who was a lieutenant in the 7th
armored division during World War II. was
presented a citation Wednesday (20) by the
7th armored division association in ceremonies
at Fort MacArthur.
To Produce Hope TV Shows
HOLLYWOOD—Harry Tugend, writer-producer
last with Paramount, has been inked
by Bob Hope to produce the comic's next
six TV shows for NBC, at the rate of one
a month. Tugend produced Hope's last two
theatrical starrers for Paramount, "Road to
Bali" and "Off Limits."
Big Hawaiian Chain Books
LOS ANGELES—Allied Artists has booked
its complete 1954 program into theatres operated
by the Consolidated Amusement Co.,
largest circuit in Hawaii.
Montana Supply Opens
New Office; Other Items
MISSOULA. MONT.—The Montana Theatre
Supply Co. has opened new offices and
display room with the State Drive-In Theatre
Ass'n in the Florence hotel building, and
is fast becoming a popular gathering place
of exhibitors and others interested in the
industry.
Calling last week were Chub Mungar,
Vigilante Theatre. Helena; Joan Paisley,
Spokane, owner of the Roxy here; Ed Mc-
Kinzie. Bay Point Drive-In. Whitefish; Dean
Baird. Llano Theatre, Plains, and Mac Niccum.
Park. Ronan.
Mrs. Arthur Jensen sr.. wife of the Montana
Theatre Owners Ass'n executive, was
released from a local hospital after an operation.
Paul O'Neil. veteran employe of the
Simons Amusement Co., has resigned and now
is with Pat Metzger, Smelterville, Ida.
Carl Lind, Paramount salesman, returned
from Salt Lake City and left on a swing to
the north. Frank Larsen jr., 20th Fox salesman,
vacationed in the south.
Clarence "Frenchy" Boulet, MGM salesman,
started off '54 with a selling trip in the
west end. Howard Godfrey. Universal salesman,
was home with a bad cold. Perry Brown,
Warner Bros., took over Dick Stafford's former
territory. Dick now is with Paramount
in southern Idaho. Keith Pack is handling
Stafford's eastern Montana accounts. Graham
Sussman, Allied Artists, was in town.
Orval Helwege and Bill Stein. Mountain
View Drive-In, left for points south on vacation
trips. Norman Stubblefield, Park Theatre.
St. Ignatius. Mont., left on a trip in
Texas and Florida.
focbf'
slfliANCISCO-
Bill Powers, State Drive-In, Missoula, reports
his dog Toby died over the holidays.
liijIils'WitlilTIi:
Bob Hutchins. Montana Theatre Supply,
f^AngelenoSa
smacked a cow headon while returning from
':05.1.\'GE.E,-
a sales trip up the Mathead.
Lloyd Hagaman, Altec Service man, ran
into bad luck twice. Near Malta, Mont., a
"clover kicker" ran a stop street and caused
Lloyd to wreck his car (clover kicker is RKO
salesman Rick Warren's way of describing
a farmer), and then the big wind completely
demolished his plane that was docked at
Billings. No other plane was damaged.
Bill Harrison, Republic salesman, left on
a trip to eastern Montana, starting with the
first big snow Montana has had.
Steve Trenka, Billings Drive-In operator,
still was running weekends.
Bernie Dowd, B. F. Shearer Co. salesman,
was here last weekend.
New Cretors Olympic popcorn machines
are going to the State Drive-In here and the
Sunset at Helena.
The University of Montana opened its new
million-dollar fieldhouse with a basketball
game with Indiana. The fieldhouse has a triple
snack bar setup—Hollywood Servmasters,
Cretors candy cases and giant popper,
Coldisplay hot dog steamers and Sodamaker
drink dispensers. The job was handled by
Montana Theatre Supply.
Indiana Winners Visit
LOS ANGELES—Five winners of Hollywood
vacation trips given by the Syndicate
Theatres chain of Indiana were guests of
:
MGM studios on Wednesday (20). Touring
the studio were John Schafstall, Columbus;
Russell T. Fisher. Franklin; Lowell T. Col-
lins, Elwood; Patricia G. Glass, Wabash, andi)
Marilyn J. Meyer. Batesville. ij
oa
{iBCJiit
'«
sKonc
if s
f--'
'^'^ '''
\ m\ Wilts
,„j
ijjintoiis*'!'
(orein
'*''
Wo' Blasts fall
lice at 2110 in K
BIOIBI
to fc:
21. Stiil
4I(» M Mem I *
i-iote-WolkiljKl
Ji Elta Wet lJ;
^'ii-Misi Slil 1
-S« il Lou Sin
I Aftisls-Tlii Cin
>j-lflijlilt (< til
46
BOXOFFICE
:: January 23, 1954

l«Z
Billet
"is
*esteii
Third Week Run of 'Hondo in Denver
Packs Them in With 245 Per Cent
Ti,„
"^
DENVER—First runs generally enjoyed
''''
30d business. Those that were down some
ere on second weeks. "Hondo" packed the
aramount to a whale of a figure and held,
thers holding included "Living Desert,"
hich went into its fifth week at the Aladn,
and "Knights of the Round Table,"
ing into its third week at the Orpheum.
.iving Desert (Disney), 4th wk....l50
ipe From Fort Bravo (MGM), 2nd
fey, Universal sii
I is witli ParaiB!

. . James
. . Although
. . Norman
. . Dick
:
January
',t
'
LOS
ANGELES
TJere for studio huddles is James A. Prichaid,
southern division sales chief for Allied
Ai-tists. who headquarters in Dallas. He is
conferring with Harold Mirisch, AA vicepresident
.
Kavanagh, who operates
ten theatres in Eire, was a west coast visitor
... On the sick list, with a virus attack, was
Don Stough, who manages the Ramona Theatre
for Arnold Schaak.
More than 300 of his Filmrow friends and
business associates were on hand when Morris
Sudmin, local 20th Century-Fox branch manager,
was guest of honor at a luncheon commemorating
his 30 years of service to the
company. Chairman of the arrangements
committee was M. J. E. McCarthy, Allied Artists
branch chief . . . Max Factor, Paramount
salesman, left for Phoenix on a business trek.
A Filmrow visitor was Guy Vandenberg,
former operator of the now-darkened Upland
Theatre in Upland, who is now in the building
trade . . . E. E. Kirkpatrick, Paramount booker,
resigned to join Hollywood Television
Service, the TV sales subsidiary of Republic
. . . Lloyd McCuUough is the new office manager
at RKO, succeeding Frank Schindler,
who was transferred to San Francisco.
Seymour Borde, who recently took over as
RKO branch chief, took off on a swing around
.
the territory to get acquainted with his e:
hibitor customers Newman
the Metropolitan circuit and Fred Stein
the United Ai-tists chain returned from
business trip to San Francisco . . . Al Booi*
man, Columbia sale.sman, took off for Ss
Diego.
The Chino Theatre in Chino has bet
taken over by Oscar Gallegos from J. F. Sepu
veda . mourning the pa.ssing
his father, Harris Wolfberg, who died Sundi
(17) in Denver. John Wolfberg was still plai
ning a Friday opening of his newly acquiri
Marcal Theatre on Hollywood boulevard
also operates the Imperial in Inglewood.
SAN FRANCISCC t
(Ugasw *=
j;4ie(ili,f«««
j^tliil)
ad
.to:t3J
Iron a W«
m-^
Says
Edw. V.
LONG
Long Theatre Co. Inc.
Bowing Green, Mo.
"A CONSTRUCTIVE
INFLUENCE in the
THEATRE INDUSTRY
. . . Micha
n fire which started in the kitchen or snai
bar caused $10,000 damage to the Sta
lite Drive-In in Fresno last week. The bla
was discovered at about 5 a.m. by a priva
patrolman. Manager Ed Stokes reopened tl
theatre as usual that night
Demarest, columnist for the Santa Rosa Pre
Democrat, stated that "we can safely repo
today that movies are bigger than ever; al
jago
aao Iti'
In; fosW. don
;6,aD(i Diane
^itafUertM:
prl al 'i
cRf marriec.
lhEnkiit,FgiIt
louder." Seems Demarest dropped into tl
California Theatre while Manager Haro
Wright was screening "The Robe."
SjartJieiit.
Al Barbero, one of the Gilboy Co. drivelfri'' " i'"''
Dat 'ifiMOMi,
became papa of a baby son . . . Bmil
genial service manager for National Sere ^ ' ''^ •''
Service here, has a grown-up daught «li!'w«ini"
Helene, who graduates from Junior hii
school this week.
to dark w be
Alyce Lofasso of NSS resigned as cashi BirCo, MulO
at
Ki 1 baby p:
to give full time to household duties . .
k
Me bet
r.ansas
City
Sr.--.na. »-" -
^^^, vou -Ulnv -;r.re ^^
,r it is high '^^"trlb"*^' con^i ^ ^.u-eatre
g^''-'"'*^
ComP^"^;.
toward
the ^"^
,ii«T 1 . , ffiira
^^®; United Fl^ „f Long ,„fiueric« ^"'-le,
that "" ,„cilare oi ^.,e IWi" too.
^ »:hoiei
Vl^^^^Tle°thrtfe\n--" , ,,.« that
'^^-^ "' "
.„Vt i-t
hap.e-^;,, -,
l.lli^re of the V^aph-^^^^Ace such aS y^^,,^
th^.
.na
such th-Xotg^n-^ira.rV^. - --
^^Ua-S^^of ^olng.
...,„, nl--.L
of itcompa'-^'=^%aMons
haPPy; fUos '^^'io,
the "^f^' That
"^'%fes Tes-fe; f.f/ts haPPy •
^^S^hedulf^ ,„,ted
Film Ser ^^^^^^ „ers j\ / y
gVb-.hd
Enc.
UNITED FILM SERVICE,
Bronch
Headquarters OfJiee
Konsas City, Missouri
INC
Office. ...Chicago... Cleveland...
Detroit. ..San Francisco
Catherine Daubert, booker, went to Nt Holpubtatjii
York . . . Along the Row last week despi Bliospital;, 1
the winds and the rains were Barney Gat i; Umtsii lobF
nette. Crystal Theatre at Salinas; C. J. Rei HMtmia; to
ington. Pair Oaks Theatre, and B. B. Bya
5ij!;.A!tefiit5
of the Garberville Theatre
. . Joi
Rodda Harvey returned from a busini
trip to Montana . Colbert, U-I sal(
man, married Jean Galvin of B. F. SheaJ
Co. The newlyweds drove to Reno .
Rickert, booker at U-I, asserts he is all brok
LBobiwit a
up over the recent marriage of M. Mom
Ackerman, Ackerma ^^^^ '=:
and Joe D. . . . Irving
Rosener circuit, and guiding light behind t
annual Golden Gate Kennel club show,
anticipating a record attendance at this yea
event, January 24, 25 at the Civic AuditorW
St tt attc
fear.
"The Affairs of Messalina" opened at tWOt^
Golden Gate on the 13th after a tremendc
promotion. Roman chariots patroled t
J-Dn-.f-'r,
downtown streets for three days with a trav
ing billboard with two 24-sheet posters l iffliBeto'„.
far behind. Boys in Roman garb wandei
around town, and models in front of t
Golden Gate posed for student artists, wh(
work was judged by Lenny DeCarlo of 1
San Francisco News. There was a senf Sni; t^,
tional false front, airplanes zoomed throi)
the air with banners and streetcar cai
were used for a week prior to the openi
The visual campaign was one of the fin
this town has seen for quite a spell. L
Merin, Columbia, handled the exploitatior
South American TJncle Tom's Cabin' i
The Brazihan "Sinha Moca" tells of I
struggle against slavery and has been call
a kind of South American "Uncle Toil
Cabin."
48
BOXOFFICE
:
23, 1
Jij^

1 nth h;
.
.
.
. . John
. . Paul
. . Shirley
. . Mrs.
. .
.
DENVER
Alj obert Demskli, city manager at Longmont
"'"'"for Fox Intermountain Theatres, and
laron Feldman. ca-shier at the Denver. Den-
"
WCISCi
(r, are eng;iged and will be married this
mmer , Ti-enchard of the purchasf
department of Fox Intermountain Thea-
!S is father of a daughter, Barbara Diane.
^forman Probstein, owner of the New State.
'""BWIyatiii
d Nancy Miller of Denver were married at
%i)0(lliouievir
[mple Emanuel last week. Tlie wedding
s followed by a reception at Green Gables
untry club. About 350 attended. Tlie couple
11 live in St. Louis, where Pi-obstein is vicesident
of the Congress hotel . . . Robert
ith. Steamboat Springs theatre owner, has
f.urned from a holiday trip to visit relatives
Chicago and Milwaukee and Newcastle,
« Miaje to (h(
I/O.
MtawtTce
WiunbTn- **""'>' Foster, doorman at the Fox. Cald-
K Sokes reopttft
U, Ida., and Diane Hardman. al.so of the
a night
satre staff, were married . Hornin,
candy girl at the Tabor, and Robert
^^""^ married.
i;'tecana!ek'#«®
y. bisger than eve:
Olm Erskine, Fox Intermountain purchaswMetoeiH
west
department, and Mrs. Ei-skine have
B'P'^'^ ^ baby gii-1. Her name is Mario
f'ThpPnhB"
. . M. R. "Bud" Austin, United Artists
1 the Gilbo;
«b5 son .
a jrown-iip dii
litis tall JimiBt
nager, in order to keep more easily in
ch with customers, has moved his private
ice back where it was some years back,
ore he became manager. The salesmen
e over his former office.
•ane Clark was here for the world pre-
SSS lesijned as G a-e of "Go. Man. Go!" at the Tabor and
, iwlier, went
;e Row last lee
s
g.I,
Did
Colbert, C-I
SsttheCiritA*'
bber. While here he garnered a fine
iUnt of publicity in the dailies on visits to
ious hospitals . . . Tlie directors of Allied
isms we Baraej ( :ky Mountain Independent Theatres will
treatSahnas;C.J.^ a meeting at the Denver headquarters
.uaxy27. After that Neal Beezley, president,
head east to attend the national Allied
rd meeting in Cincinnati.
. L. Robinette, 20th-Fox salesman, has
Galvin ^^^ of_B, F, -^ ^^^ Igjj f^j. j^g^^, york where he is to
drove to Reno.
Ear with executives of another company
asserts he is i
cerning assignment . AUmeyer.
o( M. S
[erred Pictures, went to Albuquerque. N M.,
sales trip . . . Victor Love, former repreative
of United Film, is opening an adverig
agency in Denver with offices in the
building. He will specialize in motion
halter a trfW
ure and television accounts. He will
die the publicity for five Lee drive-ias in
rado. including the fabulous new Mods-
Jl Indoor-Drive-In being built in a Denver
irb. The ad agency will be called Ad
and Helene Love, vic's wife, wiU be
le manager.
motorman stopped the bus and announced
the plan to the pa.s.sengers. Some of them
couldn't go. but most of them did. So they
all went to the Tiffin for dinner, then to the
Denham to see "Forever Female."
Theatre folk seen on Filmrow included Mr.
and Mrs. Bernoi-d Newman. Walsh: Don
Moiison. Rifle: Herbert Gumper. Center: Leo
Farrell. Sidney. Neb.: Fred Hall. Akion; Victor
Bachechi. Albuquerque: Walter Houser,
Lafayette: Elden Menagh, Fort Lupton; C. E.
McLaughlin. Las Animas, and Dr. F. E. Rider,
Wauneta, Neb.
Carl Mock, Bernett theatre clock salesman,
has returned from an over-the-holidays visit
to San Francisco. While there he saw the
East-West football game, and picked up a
few more travel folders in anticipation of hLs
contemplated trip around the world . . .
Keith May. manager of the Fox. Aurora, spent
a luxurious day off when he and his wife
went to Colorado Springs, staying at the
fabulous Broadmoor hotel for the day.
PORTLAND
n Ithough "Kiss Me Kate" enjoyed an excellent
run in downtown Portland in threedimension,
most neighborhood hou.ses are
showing the film in 2-D. The picture now is
in a one-week run at the Hollywood, Irvington
and Bagdad . . . "The Robe" has been
set for several area houses by 20th-Fox Manager
Charles Powers sr. Dates include the
Venetian. Albany, January 20: the Holly,
Medford, 22: Times, Seaside, February 4, and
Holly and Egyptian, local suburban houses,
February 17. The Castle in Vancouver also
has booked the film for opening soon.
Lloyd McCulIough, RKO office manager,
has been transferred to the Los Angeles office.
Monroe Carlson has been elevated to office
manager . Finn Sagild, daughter of
Dick Lange, RKO manager, has arrived in
Copenhagen aboard the Kungsholm .
George Jackson has returned from a southern
Oregon sales trip.
Visitors at Universal included Barney Rose
of San Francisco, in town working on "The
Glenn Miller Story" ... At Republic, Jack
Partin returned from Los Angeles, where
he attended a meeting of western division
managers.
SALT LAKE CITY
IJarry Swonson ended five and one-half years
of association with Paramount when he
resigned to become affiliated with Al Knox
and Service Theatre Supply. Harry's position
as salesman with Paramount was filled
by Dick Stafford, formerly with Warners . .
Robert Workman, who has been with Intermountain
Theatres in Twin Falls. Provo,
Salt Lake and Boise during the last 11 years,
has been transferred from the latter city to
become manager of the Centre Theatre here.
He succeeds Chester L. Price, who resigned
from Intermountain to take over the lease
on Tooele theatres of S. L. Gillette.
Filmrow was saddened by two deaths: John
T. Sheffield, former head of the Sheffield
Exchange in Salt Lake City, died in Seattle,
Wash., after a long illne.ss. Mrs. Andy Murdock.
whose husband operates the Ideal at
Heber City, also died . . . Les Brown, operator
of the Grand and Isis at Preston, is in the
hospital . . . The Gem at Saco, Mont., a
community enterpri.se, has been closed.
Any talk of pessimism about theatre business
in Salt Lake's fir.st run houses would
have dispelled just by visiting .some of them
the last few days. "Hondo" at the Villa was
getting favorable comment and drawing good
crowds as it neared the end of its third week
in Salt Lake. The John Wayne picture packed
them in three days before it was due to close
its 21 day in the city. "Miss Sadie Thompson"
at the Centre was doing top business.
"His Majesty O'Keefe" opened the Gem's
first run policy by attracting capacity crowds,
and the Cinemascope production of "Knights
of the Round Table" at the Lyric had long
lines of filmgoers.
Among visitors along Salt Lake's Filmrow
were C. M. Jackson, exhibitor from Plentywood.
Mont.: Tony Ranicar. public relations
representative for Warners in the Salt Lake
area.
SELL YOUR THEATRE PRIVATELY
Largest coveraoe in U.S. No Net" listings.
Hiotiest reputation for Itnow-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broVer.
ARTHUR LEAK Thcotrc Specialists
3305 Carutti. Dallas. Texas
Telephones EM 0238 • EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
HANDY SUBSCRIPTION ORDER FORM
t OT 2*'' rtoitie
Denver Post has just completed a
>pressed Desire" contest, and one of the
estants was William Fitzgerald, pub-
' manager for the Denham. His desire
to get the Denham mentioned on page
of the Post. Tlie winner in the contest
a Tramway motorman. His desire was to
a busload of passengers to dinner at the
n, then to a show at the Denham. Well,
ourse, the results made page one of the
which not only satisfied the motorman.
CablBalso answered the desire of Fitzgerald.
Tramway fixed it so the motorman would
a run on a line that served many aparta,
and with a Life photographer along.
a Post photographer and reporter, the
Id!^'
OFFICE January 23, 1954

SEATTLE
^ass Smith, manager of Hamrick's Music
Hall, won third prize of $500 in MGM's
Lucky Seven contest, with first and second
prizes also going to Hamrick managers. The
prize was awarded on advertising and exploitation
of "Easy to Love." The first prize
was won by Marvin Fox, manager of Hamrick's
Liberty in Portland, and Robert Anderson,
who was managing the chain's Roxy
in Tacoma at the time, took second prize. He
now is manager of the Orpheum in Seattle
The busiest and happiest exchange on
. . .
the Row these days is Northwest Releasing
Corp., which has completed arrangements to
represent two more producers. This makes a
total of 17 producers whom they now represent.
Neal East, Paramount's assistant western
division manager, was in town recently and
conducted joint meetings in the Olympic hotel,
with both Portland and Seattle offices represented.
The Portland contingent included
Manager Wayne Thiriut, salesman Frank
Doty and Glen Brogger and office manager
and booker Collyer McDonald. Attending the
meeting from the Seattle offices were Manager
Henry Haustein, salesmen Dave Dunkle
and John Kent, and William Kostenbader,
office manager and chief booker, and northwest
publicity director Walter Hoffman.
Cecil Thompson, National Theatre Supply,
is in Portland making a CinemaScope survey.
Bill Stahl, salesman, is in Pullman
installing Cinemascope at Don Glover's
Audeon, and Harry Plunkett, branch manager,
is in Eugene relative to the installation
of Cinemascope at Western Amusement's
Two Allied Artists' productions,
Heilig . . .
"Dragonfly Squadron," starring John Hodiak
and Barbara Britton, and "World for Ransom,"
starring Dan Duryea, are set to open
January 28 at the Coliseum. The same double
bill also is scheduled for the Orpheum in
Spokane.
"Martin Luther" opened in snow, sleet,
rain and a blizzard in Corvalis, Sunday (17)
at the Varsity, operated by Walter Porter.
He reported it did more business on openipiss

jHiiiiikiii9^
i manager
'Piiijeciwi
QPiojeclitt.
Jiling"
QleleJisio:
I
Don Davis of Kansas City, RCA theatres division manager,
handles a camera with near-professional skill. Here are a few of
the photos he snapped at the recent convention of the St. Louis
area MPTO. Top panel, left to right: Ed Clark of Metropolis, III.,
and wife; C. D. Hill, St. Louis Columbia manager, and wife; Bob
.lohnson of Fairfield, 111.; Arch Hosier, St. Louis KC.\ manager,
I
and Bill Williams, I'nion, Mo.; Walter Reade, president of Theatre
j
Owners of .America, and John Meinardi, Fox Midwest district
with headquarters at St. Louis.
Second panel: Russell Arraentrout, Louisiana, .Mo., and wife;
Lester Kropp, Wehrenberg circuit; Bess Schulter, St. Louis exhibitor;
.Arch Hosier (in group of four); Mike Lee. CA manager;
Mrs. Tom Edwards and George Kerasotes, Springfield, 111.; Paul
Krueger, Wehrenberg circuit, and son Ronnie. Third panel: George
Weigand, Fanchon & Marco booker, and wife; Joe Neger. Kansas
City, 20th-Fox manager; Tom Edwards and wife; showman Hirshfield,
Ed .Aaron and Harry Ballance. 20th-Fox district managers,
and Alex Harrison, New York, 20th-F"ox executive.
igtime Burlesque
ades Out in Chicago
CHICAGO—The clo.sing of Minsky's Rialto
336 South State on New Year's eve marked
jie burial of bigtime burlesque in Chicago
nd the end of an era of entertainment which
generation or .so ago was flourishing in a
3zen or so burlesque houses in the Loop and
1 neighboring business sections. There were
le Star and Garter, Columbia, Star, Haylarket,
Diversey, Lawndale, Midway, Emess—to
name a few of them—which were
jpular in the days when burlesque was more
ie a tabloid musical comedy or revue.
The Rialto, the last to go under beneath
le upsurge of lavish stage revues, musicals,
usical films ajid night club offerings, which
igau in the 20s, is being torn down to be
placed by a one-story, modern building
ith shops for women.
Burlesque shows traveled with their own
loruses and orchestras and were named like
esent day playi and musical comedies, rells
a writer in the Chicago Daily News. The
j^rformances were divided into two parts.
:th vaudeville acts, called the olio, enterining
the customers between scenes. Many
comedian got his training through ex-
Tience in olio, where most of the comedy
IS developed in situations or .skits, and the
median wore ill-fitting, outlandish costumes
and funny makeup and relied on exaggerated
dialects. Some of America's greatest
entertainers began in burlesque—Eddie
Cantor, Abbott and Costello, Fanny Brice,
Mae West, Bert Lahr, Buster Keaton and
others.
No show started without the candy butcher
who went through the burlesque house selling
candy, snappy novelties and magazines with
risque pictures. Harold Minsky continued
that tradition since he took over the Rialto
five years ago.
Milton Schuster, 70, who broke in as a comic
with the late Al Jolson in 1900 and is now
one of the nation's largest burlesque booking
agents, recalls that the sexy highlight of the
old burlesque show was the oriental dancer,
then described as a hootchy-koochy dancer.
Schuster, who has been a booker for 32
years and supphes the Midwest circuit of
burlesque houses in 14 eastern and midwest
cities, said that burlesque history was made
in Chicago when the first strip tease was
put on in the Haymarket Theatre in 1928.
The stripper was Hinda Wasau, a lithe dancer.
According to Schuster, from that time on the
stripper became a most important part of
the show as burlesque made its stand against
motion pictures and other mediums of entertainment
coming to the fore.
Ellen Corby in Character Lead
Ellen Corby has drawn a character lead
in RKO's "Susan Slept Here."
Festive Tire' Openings
For Ft. Riley Towns
MANHATTAN. KAS.—A military-highlighted
midwest premiere of Paramount's
three-dimensional documentary of the Korean
war, "Cease Fire," is being worked out
here for Wednesday (27) by Paramount exploiter
Jim Castle, Dick Whitley, district
manager for Midcentral Theatres, and Dave
Dallas, city manager. The film will open
in 3-D at the Coed Theatre here, in 2-D at
the Campus here and in 2-D at the Colonial
in Junction City.
Tentative plans, according to Castle, call
for a huge military street parade here, with
a display of arms, marching units, bands
and civic and service club groups. The parade
will be topped off by the appearance
of the crack Pershing rifle unit from the
ROTC umt at Kansas State college. The
parade will be held Wedne.sday afternoon.
At 6 p. m.. the local Chamber of Commerce
will give a dinner at the Wareham hotel to
honor Korean veterans, both those returned
to civilian life in this area and those still
with the army and stationed at nearby F^.
Riley.
The premiere performances that night will
have traditional Hollywood flavor, with kleig
lights and special cars carrying dignitaries
to the premiere.
JXOFFICE January 23, 1954
51

^
Si. Louis Ass'n to Vote
On Bylaw Revisions
ST. LOUIS—A general membership meeting
of the Motion Picture Theatre Owners
of St. Louis, Eastern Missouri and Southern
Illinois will be held in the Paramount screening
room here commencing at 1:00 p. m.,
February 16. Lester R. Kropp, president of
the regional MPTO organization announced.
This meeting had been planned for February
9 but it has been postponed a week to give
members sufficient time to arrange their
other affairs so that they can attend.
The particular purpose of the meeting is
to pass on proposed changes in the constitution
and by-laws which have been prepared
EO*""" "„
Says
Edw. V.
LONG
Long Theatre Co. Inc.
Bowing Green, Mo.
LONG THEAJR^
by Phil Nanos general counsel. He has been
working on the project for several months
with a view of streamlining the rules of the
regional organization to conform with present
day needs of the industry.
Copies of the proposed changes will be
sent out prior to the meeting. At a meeting
of officers and directors held at the Melbourne
hotel, on the 12th, it was announced
that William T. Powell, a director, had been
appointed co-chairman of the TOA's drivein
committee, which is comprised of only
five members. Powell is the division manager
here for the Midwest Drive-in Theatres Corp.
of Boston. He is a former editor of the
Country Weekly, Burlington, Va., and has had
many years of experience operating conventional
theatres as well as drive-ins.
Tom Bloomer of Belleville, 111., immediate
^,^,„^„,
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.
Cinemascope equipment has been installed
in the Majestic at East St. Louis by Publix
Great States and "The Robe" opened
Hall Walsh, district manager for Warners,
and Lester Bona, local manager, visited
Prisina officials in Springfield . . . Visitors
on the Row included Dean Davis, West Plains;
Regina Steinberg, Madison, 111.; J. M. Ennis,
Quincy, 111.: Paul Mu.s.sey, Casey, 111.; Charles
Weeks, Dexter, Mo., and Woody Proffer,
Ramsey, 111.
Patrolmen Peter Dusanowsky and Joseph
Kelly of Clayton, who captured the two
men who had taken $1,000 from Howard
Zulauf, manager of the Esquire Theatre, a
few weeks ago, have been given an extra
week's vacation . Arthur, 19-yearold
daughter of David Arthur, film booker
for Fanchon & Marco, is a very busy girl.
She is singing with Hal Havlrd's band in the
Jefferson Boulevard room, is a reporter for
Bonner's disk jockey show and she reicently
played a part in "Charley's Aunt" at
!the Playhouse. She takes tap dancing and
'plans to study singing.
Kmeger, Wehrenberg Theatres, has
ibeen appointed to the St. Louis county federal
housing commission and has been
jBlected a director of the Jefferson Barracks
;bridge commission, which operates the toll
[bridge across the Mississippi river . . Carson
.
[W. Rodgers, president of the Rodgers Thea-
I pes, Cairo, has a favorite place for grouse
Phillips, Realart Pictures,
called on exhibitors in Rolla, Ava and
?armington. Mo.
Milton D. Breschell, 57, head of the Bresbell
Mfg. Co., maker of refrigeration equipaent,
including soft drink dispensers used in
heatres and drive-ins, died recently follow-
Dg a cerebral hemorrhage. . D. Willams,
76, who formerly operated motion picture
theatres in Panama and Hillsboro, 111.,
led in Peoria recently. . . Tandy Lee Epps,
7, janitor for the Capitol Theatre in Benton.
U., died after a month's illness.
TIRED OF WINTER?
Why not try the friendly, healthful, prosperous
Southwest? New Mexico. Texas,
[Oklahoma offer widest variety curative
Uunshine climate, young hosi itable growing
ttowns. (We accept only the top 20";'^ of
111 theatres available.) Write your detailed
requirements,
finances.
ARTHUR LEAK
Southwest's Only Theatre Broker
>305 Caruth Dallas 25, Texas
LV. CAUGERs.erttcce
Vftc.
Merchant Trailers for sure-fire
lierchant-exhibitor Satisfaction
CLifton 9390
INONE or WRITE I Independence, Mo.
'Caesar' Captures 300
At Kansas City Kimo
KANSAS CITY -"Juhus Caesar" was given
Beach, Fla., recently. She was buried here
a big opening at the Kimo Friday (15) on
Milford ilnd.) Theatre has been
a reserved seat, two-a-day basis at advanced
closed . . . The Dixie in Russellville, Ky.,
prices. The following two days the house
was destroyed by fire . . . The Rex here
was a sellout. It is expected to break records
has been dismantled and will be used as a
because of the interest of students and teach-
church.
ers. "The Captain's Paradi.se" continued to
hold up well at the Vogue, as did "Knights
of the Round Table" at the Midland.
(Average Is 100)
'Kimo Julius Caesar (MGM) 300
Midlond Knights ol the Round Toble (MGM), 4th
wk 100
Missouri The Diomond Queen (VVB); Captain
Scarlett (UA) 80
Paramount His Majesty O'Keefe (WB) 110
Tower Uptown, Fairway and Granada War Arrow
(U-f); The Glass Web lU-l) 115
Vogue— The Captoin's Paradise (UA), 4th wk. . . . 225
'Knights' Opens Big at
State Lake With 300
CHICAGO— "Knights of the Round Table"
opening at the State Lake, grossed 300 per
cent. "Paratrooper" and "El Alamein" did
well at the McVickers. "Public Enemy" and
"Little Caesar," a pair of reissues, scored 125
at the Roo.sevelt.
Cornegie—Three Forbidden Stories (Ellis), 4th wk.. 140
Chicago Hondo !W/B), plus stoge revue, 2nd wk..255
Esquire— Folly to Be Wise (Fine Arts) 130
Eitel's Palace This Is Cinerama 'Cinerama), 24th
wk 300
Grand Easy to Love (MGM); The Great Diamond
Robbery (MGM), 4th wk 145
Loop The Living Desert (Disney), 4th wk 255
McVickers Paratrooper (Col); El Alamein (Col).. 190
Monroe Lure of the Silo (IFE). 2nd wk 190
Oriental How to Marry o Millionaire (20th-Fox),
9th wk 295
Roosevelt Public Enemy (WB); Little Coesor
( WB), reissues 125
Selwyn Julius Caesar (MGM), 4th wk 230
State Lake Knights of the Round Toble (MGM). .300
Surf Annapurna (M-K), 4th wk
United Artists— Bock to God's Country (U-l);
165
Forbidden (U-l), 2nd wk 155
Woods Beneoth the 12-Mile Reef (20th-Fox),
2nd wk 200
World Playhouse Little Fugitive (Burstyn),
4th wk 250
Ziegfeld The Captoin's Paradise (Lopert),
12th wk 165
Indianapolis Trade Lower
But Still Fairly Good
INDIANAPOLIS— Boxoffice receipts fell
off
a bit last week, but despite the adverse
weather conditions they were fairly good.
Circle Hondo ( WB), 2nd wk 110
Indiana Beneath the 12-Mile Reef (20th-Fox),
2nd wk 105
Keiths Decameron Nights (RKO); Louisiana
Territory l 90
Loews— Knights of the Round Table (MGM),
3rd wk 150
Lyric Appointment in Honduras (RKO);
Vigilonte Terror (AA) 1 00
Permit to J. A. Becker
INDEPENDENCE, MO.—J. A. Becker has
obtained a permit from the city council here,
by a vote of 11-to-l. to build a drive-in
inside the city limits. Becker ha-s a 20-acre
tract about a mile from the square, where he
plans to build a 750-car drive-in. However,
since an appeal from the decision can be
made in 30 days, he is waiting until that
period is over before going ahead with his
plans.
INDIANAPOLIS
The mother of Tom McCleaster, division
manager for 20th-Fox, died in West Palm
Dean Brown, manager of the Lyric here,
has added a hillbilly show to his regular
program on Sunday ... Ed Spiers, manager,
reports his Allied Artists staff was In first
place in the national championship drive
which ends January 29 . . . Al Thompson and
family of the Park, North Vernon, Ind.,
have gone to Florida for a vacation.
Louis Arrow, Twilight Drive-In, Louisville,
was confined at home by a virus condition
Safer of Safer Films was in New
City on business and pleasure . . .
York
Oral Ledbetter, operator of the Howard at
Monon, Ind., was ill with the flu.
Paul C. Merryman, operator of the Lyric
at Covington, has installed a wide screen . . .
"Hondo" was held over at Fort Wayne,
Marion, Evansville and Lafayette, and It
played a second week at Indianapolis.
Install Wide Screen
LEBANON, MO.—A Walker wide screen is
being installed by National Theatre Supply
in the Lyric Theatre here operated by the
Berutt & Wandell Theatres of Rolla.
FILMACK
SPECIAL TRAILERS
LEAD THE FIELD!
CANDY - POPCORN - SEASONING
|
ni^^r
^iH
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hosior
3310 Olive Street. SI. Louis 3. Mo.
Telephone lEIlerson 7974
CinemaScope in Town of 701
KEWANNA, IND.—Joe McPherson reports
he has installed a 28x14 Astrolite screen, Kollmorgen
lenses. Simplex high intensity arclamps
and heavy duty rectifiers in the Key
Theatre. The population here is 701.

. . Bob
. . Bob
. . Harold
. . M.
. . Mary
. .
. .
. . Arthur
.
KANSAS CITY
T ouis Stein, youthful head of Stein Enterprises
and Stein Theatres, was in the
KMTA offices Monday (18) making use of its
office space for exhibitors visiting the Row.
Stein has drive-ins in Kansas at Parsons,
Columbus and Baxter Springs. Two of these
he operated full-time until December 20,
but Baxter Spruigs was on a part-time basis
after cold weather set in. Stein's wife is secretary
and treasurer of his companies and
supervises most of the booking. "We open
early and run late." said Stein, who has been
in the business since 1947. "Right now my
wife and I are planning a two-week vacation
in Florida, hoping to leave January 26, but
with our three small children, taking a vacation
is a bit complicated. We expect to open
the middle of February." . McGee is
being transferred from Columbus to manage
the Parsons Drive-In.
Missouri Theatre Supply has put in complete
RCA Cinemascope equipment at Midcentral's
Campus, Manhattan. Also, for Consolidated
Agencies, RCA Cinemascope equipment
and Stereoscope sound in the Palace at
Wichita, and for Commonwealth's Fort Wood
"OUR BUSINESS IS SOUND"
PHONE 3-7225. TOPEKA
THEATRE SERVICE CO., INC.
827 Wayne Topeka. Kansas
RELIABLE SOUND SERVICE PAYS
)ealers in BALLANTYNE
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Carpets — Door Mats
Complete Insfollofion Service- -Free Esfimofes
R. D. MANN CARPET CO.
928-930-932 Centrol, Victor 1 171, Konsos City, Mo.
455 Poul Brown BIdg., Chestnut 4499, St. Louis
54
Satisfaction — Alwa-ys
MISSOURI
THEATRE SUPPLY COMPANY
I. L. KIMBRIEL, Manager
Phone BAItiaore 3070
lis w. letii Kansas City 8. Mo.
at Waynesville, Mo., a new RCA Dynalite allpurpose
screen Lyon, Paramount
.
manager, has returned from a Ti-i-State meeting
in Des Moines. Edward L. Hyman, vicepresident
of United Paramount Theatres, attended.
L. W. Morris came in from Great Bend to
take over his duties as film buyer for Commonwealth
Theatres. Mi-s. Morris accompanied
him and is house-hunting. Elmer Rhoden
jr., former film buyer, took over his duties
as editor of the Messenger and press relations
representative . B. Smith, division manager,
is installing wide-screen and 3-D equipment
at Commonwealth's Uptown in Creston,
Iowa. Earl Douglass is city manager.
Mr. and Mrs. Dick Orear left Saturday 16)
to fly to Europe, where they will join Mr.
and Mrs. Howard Jameyson on their tour.
They will be gone about three weeks .
The Commonwealth home office was broken
into Sunday (17) night. Detectives said it
looked like the work of amateurs. Nothing
of value was taken.
. . . James
Sam Abend, who operates the Home, Jayhawk
and Tenth Street in Kansas City. Kas.,
will put the Tenth Street on a four-day weekly
schedule after Monday (25). His Midway
has been closed since last June. All of the
theatres are neighborhood houses, using subsequent
The Colonial
run pictures . . . Theatre, which the Ames Corp. operated for
several months, is again dark
the Southtown Wednesday
Gleeson reoi>ened
(20). The theatre had been dark since New
Yeai-'s eve. . Shelton of Commonwealth
says "The Robe" is breaking all records at
the Wareham in Manhattan. Doug Lightner
is manager there.
Arciiie Josephson, head of a theatre syndicate
here until he left 25 years ago, died
m Hollywood, Calif., December 30. Funeral
services were held there January 3. Josephson's
syndicate operated theatres which were
combination vaudeville and motion picture
houses in the 1920s. He is survived by his
wife Gertrude and a daughter, Mrs. Ben
Poper.
Filmrow office workers Local P-23 held a
dinner dance Satm'day (23) at the Legion
hall at Linwood and Paseo .
Heueisen,
booker, is back at work at Warners after a
siege of the flu . . . Will Rogers jr. will
arrive Thursday (28) for a stage appearance
at the opening of "The Boy Prom Oklahoma"
at the Paramount. While in town, he will
make TV and radio appearances and give
press interviews. Don Walker at Warners is
handling the star's publicity ... Ed Harris
of the Orpheum, Band-Box and Edgewood
Drive-In at Neosho, was on the Row.
Harry Gaffney of Dixie Enterprises reports
that "Martin Luther" is breaking records in
the small, independent theatres in the territory.
"The Bigamist," first release of Filmakers
Releasing Organization and handled locally
by Dixie Enterprises, will open in the
four Fox Midwest houses January 28.
CHICAGO
/^harles H. Percy, president of Bell & Howell
Co., is state chairman for Brotherhood
week observances February 21-28 . . . 'Van A
Nomikos was named chairman of arrangements
for the Greek relief organization, Tane-
"Cope" Forbes, inspector for the RCA Service
Corp., entertained his daughter Philippa,
who was home from Washington, D. C. on a
gyris, which will stage a benefit in the Civic
visit and greeting friends on the Row .
Opera House at 8 p.m. January 24 to raise
Keith Blackburn, recently home from service,
money for the St. Constantine church building
fund.
is now a shipper at Shreve Theatre Supply
Co. . . . Durwood's Missouri at St. Joseph
has been equipped with stereophonic sound Nat Nathanson, district manager for Allied
by Shreve . . . Columbia Office Manager Artists, who is distributor chairman for the
George Gabbert is back at his desk after March of Dimes drive, reported theatre results
so far are outstanding. He said
recovering from surgery.
that
for the first time in many years the loca:
Chicago committee has been unanimous ir
backing collections. Nathanson, back from a
hunting trip, reports he traveled on horseback
in temperatures 24 degrees below zero
Some 30 motorcyclists, carrying signs
zoomed here and there through the Loop area
prior to the January 20 opening of "The Wild
One" at the United Artists Theatre . . . Harrj
Mandell, sales manager for Filmakers, conferred
here with Sam Kaplan, local managei
for Albert Dezel, Inc. Mandell was on his waj
to Hollywood from New York, where he hac
attended the launching of "The Bigamist'
at the Astor . Schoenstadt was recuperating
after an operation in Michae
Reece hospital.
. . . Eddif
Mrs. Irving Macli was in Florida recuperating
following a bronchial cold . . . The Sylvar
Goldfingers are vacationing in Tucson, Ariz,
where they have a new home
visitor . .
Golden of Hollywood was a
P. Panagos and John J. Doerr of the AUiancf
Theatres went to Seattle for a week.
Allied Artists will conduct a "small sneakpreview"
of "Riot in Cell Block 11" at thi
United Artists on January 28, followed by i
luncheon at Fritzel's restaurant. Here foi
the occasion will be Morey Goldstein, genera
sales manager, and publicist Terry Turner .
Jim Gorman, manager of the Loop Theatre
became father of a baby named Deborah, thi
Gormans' second daughter.
35th Anniversary Year
For Filmack Trailer Co.
CHICAGO— Starting in 1919 as a one-room
one-man operation, the Filmack Ti-ailer Co
this year celebrates its 35th anniversary ii
the special trailer field.
The motion picture industry was in its in
fancy when Irving Mack, founder and president
of the company, started the first specia
trailer business in the nation. During its 3i
years of operation, the firm has grown an<
developed with the field of exhibition, con
stantly enlarging its quarters and equipment
Today, Filmack employs over 100 men anc
women in the various departments of it
Chicago plant alone, and it also maintains i
plant in New York City.
Continued faith in the future of the mo
tion picture industry is exemplified by Irv
ing Mack's decision to produce the firs
training film ever made for the instructioi
of theatre employes. "Courtesy Is Contagious
was completed late in 1953 with the cooper
ation of TOA, and its current demand b:
theatre owners has more than reaffirmei
the Filmack president's belief in that future.
Musical score for Warners' "The Talisman
is being composed by Max Steiner.
BOXOFFICE :: January 23, 195,
L

I
"
^-IPRESS'SCIMITAR AT MEMPHIS
svl' URGES CITY TO FIRE BINFORD
Wii'toM Censor Chief Accused of
*ch„,, 3ringing Name of City
^mmsetfor.
^mrt!^""'''
[nto Dlsiepute
MEMPHIS—Lloyd T. Binford. 88, chairman
'f the Memphis and Shelby County boajd
(
n.""*"'
isi!.
Kf censors, "has been in the job too long," the
('ress-Scimitar charged in an editorial which
^yjeiist
*; iras published following the row Binford had
Hcffln, I
'"'! /ith 20th-Fox over the reissue of "Forever
unber." Binford's sharp words to Tom Young,
'k,
"' iranch manager for 20th-Fox here, was

. . . W.
. . Drive-in
. . M.
. . Lloyd
. .
. . Mrs.
. . Willard
. . Miami
MEMPHIS
The Warner Theatre has installed a temporary
34x19 wide screen. The theatre
is being remodeled for a Cinemascope installation.
Manager J. H. McCarthy said the
first Cinemascope production would be "The
. . .
Command," tentatively scheduled for February
5. It will be followed by "A Star Is
Born," Judy Garland's new musical
The New Daisy Theatre on Beale street has
installed Cinemascope and stereophonic
sound. Paul Zerilla, co-owner, said it was the
first theatre exclusively for Negroes in the
United States to install Cinemascope.
Four drive-ins, the Summer, Bellevue, Lamar
and Skyvue, which are staying open all
winter, were forced to close one night last
week by a snowstorm . T. Binford,
88-year-old chairman of the board of censors,
called up the sponsoring group of Ballet
Quartet and ordered tickets, saying he had
decided to see if it was okay to show in Memphis.
But he did not show up, nor did any
of the other censors.
K. L. Bostick, National Theatre Supply Co.,
made a business trip to Oklahoma City .
C. E. Sumner, NTS salesman, was off from
work a few days with flu . . . Carrol Williams,
office manager's secretary, and C. R.
Lippert will be married January 23
T. H. Ochrly, head of the Little Rock maintenance
headquarters of Malco Theatres, was
here on business . S. McCord, head of
United Theatre Corp., North Little Rock, was
a visitor ... Ed Doherty, partner in Exhibitors
Services, was home with the flu four
days . opening dates announced:
70 Drive-In, Hot Springs, February 21; Sundown,
Paris, Tenn., March 17; Broadway.
Dickson, Tenn., March 14; Paris, Paris, Ark.,
March 19, and Warren, Ark., February 28.
Joe South, manager, was in town with the
news that Chandelle Theatre at Walnut
Ridge, Ark., has been renamed the Sharum
C. Sumpter, Cotton Boll, LePanto;
Mr. and Mrs. John Staples, Carolyn, Piggott;
W. L. Landers, Landers, Batesville;
Johnnie James, James, Cotton Plant; William
Elias, Murr, Osceola; Mr. and Mrs. Charles
Lane, Saffell, Saffell; Douglas Pierce, Rand,
Pocahontas, and Jim Singleton, New, Marked
Tree, were among visiting Arkansas exhibitors.
From Mississippi came Mrs. J. C. Noble,
Temple, Leland; C. N. Eudy, Houston, Houston;
Jack Watson, Palace, Tunica; Mrs.
Valeria Gullett, Benoit, Benoit, and R. B.
Louise Mask,
Cox, Eureka, Batesville . . .
Luez, Bolivar, and G. H. Goff, Rustic, Parsons,
were among visiting West Tennessee exhibitors
. . . Mrs. Elizabeth DeGuire, Shannon,
Portageville, Mo., was in town booking.
NEW ORLEANS
.
Jimmy Tringas of the Tringas Theatre at
^ Fort Walton Beach, Fla., reported that fire
completely destroyed his home there. Tringas
and family were away at the time. A faulty
burner was blamed Kaminer
planned to reopen the Park Theatre at Pelahatchie.
Miss., January 28. It has been closed
for a year E. A. Robinson closed
the Ren
.
Drive-In, McComb, Miss., until
March 1 when warmer weather sets in.
The Women of the Motion Kcture Industry
entertained literary royalty at their
monthly luncheon Wednesday, January 13, at
the Athletic club. Former Orleanian Gwen
Bristow and her husband Bruce Manning,
home for the world premiere of "Jubilee
Trail," were guests of honor. Mrs. Bristow,
author of "Jubilee Trail," "This Side of
Glory," "Tomorrow Is Forever," "Deep Summer"
and other best sellers, began her writing
career in New Orleans. She was made an
honorary member of the organization. Abby
M, Coguenhem of Motion Picture Advertising
was appointed publicity chairman.
Johnny Harrell of Martin Theatres and Hap
Barnes of ABC booking agency, Atlanta, were
on Filmrow.
/ N
the best source of supply for the finest in
approved equipn%ent
Cinemascope
stereophonic sound
wide screen
in fact
everything for the theatre except film
wil-kin theatre supply, inc
atlanta, ga. • charlotte, n. c.
MIAMI
"The society page of a recent Miami Heral!
pictured Mrs. Frank Rubel at the Wesi
view Country club here. Mrs. Rubel, formi
chairman of the women's committee for Ve
riety hospital, has left with her son Fran
jr. to return to Des Moines, Iowa, where tl
family moved about a year ago.
The many Latin American residents ar
tourists here are being told that Hollywoo
producers will exhibit pictures at the M<
Del Plata, Argentina, film festival in Marc!
Information was released by a spokesman f(
MPAA. Relations between Hollywood and tl"
Peron government have improved since tlvisit
of Argentine Subsecretary of Informs
tion Raul Apold. American newsreels ai
soon to reappear on Argentine screens, ax
cording to a dispatch from Buenos Aire
Distributors plan to install 3-D and Cinemj
Scope equipment in theatres. Cancellation (
the Uruguay film festival of nearly cor
flicting date made it virtually certain ths
American producers will be represented i
Argentina.
Sonny Shepherd, Wometco managing d
rector; Bob Ungerfield, Universal's speci;
representative, and Tim Tyler, Miami Theati
manager, were judges in the contest beir
run with the world premiere of "The Glen
Miller Story" at the Carib, Miami ar
Miracle. First prize was a $50 savings bone
other prizes were pairs of tickets for pri^
miere week. Scattered throughout the class
fied columns of a local newspaper for
week previous to the premiere were 60 titli;
of Glenn Miller songs. Using all 60 titles,;
story was to be composed. Most interestii;
•
ones got the prizes.
The Tower cashed in on publicity attendai
on Betty Huttoil's personal appearance at
local night club, by booking one of her film
"Annie Get Your Gun."
Joe Vogel, Loew's vice-president, is a soutj
Florida vacationer .
Beachite Di
Taradash, to do the film script for "Picnic
current stage hit, was in town recently i
his father's birthday ... Ed Rolph, makii
"20,000 Leagues Under the Sea" in Ni
is having a hard time discouraging you!
local actors in search of a career. Only spi'
ciahsts are being used in the film, which hi
a highly technical background.
Mrs. Emma Meyer, 93. Die^
Mother of Sidney Meyer
MIAMI—Mj-s. Emma Meyer, mother of Si
ney Meyer, the co-owner of Wometco ai
wrVJ. died Thursday (14) in a private ho
pital here. She would have been 94 years o
the following day.
Until three weeks ago, Mrs. Meyer led s
active life, and on her birthdays always
brated with a large family dinner party
some night club. She was born in New Yo:
City in 1861, and remembered watching tl
funeral cortege of Abraham Lincoln. SI
married Moritz Meyer and moved to Omah
Neb., in 1893, where her husband operatedi
pioneer jewelry and musical instrument bus
ness, trading with the Indians in that are
M:-s. Meyer had lived in Miami for 34 yea)^
and besides her son is survived by fo'
granddaughters.
m
RiliytollBH
sfflfiEl
COC(
01 w
56
BOXOFFICE January 23. 191

wican
tesiiier':
I
Green,
'
; Hook,
;,
MithatHob
PK'jies at !,;
iffllestijjlBUi'
ecietaij of u-'
em Dtwsis;
ii?eiitiiie
snte.
ton BiiejcB
I
tall 3-D am Ci
«te. CsBcete
•Jval of neails
:t
liit'jally
cfrtaisj
iH be reoieseKi
i. Doiveisal's
iTyl(i,Miaiiiit,
ii the contesi i
eaiiertof'Tliet
i Caiib, MiaiDiisaSOsamfii,
ATLANTA
Winston Blackwell, Llnco, Lincolnton, Ga.,
J visited the Astor office and said he was
pleased with the story of his concession operation
in the January 9 issue of Modern Theatre
. . . Uriel Miles will reopen the Norwood,
Birmingham, on or before January 30 . . .
Judie Nolen is the new secretary for ABC
Theatrical Enterprises, now located in offices
at 164-66 Walton St., N.W.
'
Visitors in town were Jay Solomon, Indc-
'
pendent Theatres, Chattanooga; Paul Eng-
ier, Famous Theatre, Birmingham: William
Glen, Decatur; R. E. Ziebell, Swan,
Norcross; Robert McVay, Little Shawmut,
Lanett, Ala.; Dick Kennedy, Alabama theatre
executive; Walter Morris, Knoxville; Roth
Hook Theatres, Aliceville, Ala.; Her-
S man Silverman, Wometco, Miami, Fla., and
^Otls Hudgins, Starlite Drive-In, Thomaston.
John D. Hassler, Dixie, Byrdstown, Tenn.,
has sold his theatre and will devote his time
W. M. Richardson,
to other interests . . .
Astor, has returned from a trip to south
Georgia. James Hello, salesman, is back
from Tennessee. Rose Lancaster's son is out
of the service, having been stationed in
Miami, and has returned to his home here
and entered business.
"Kni£;hts of the Round Table," which has
: of tickets ioi
i
throustauttliiJ
ral neipper ;_
BALLANTYNE

. . . Jack
. . "Hondo"
. . Local
. . Scott
. . The
: January
r
H,H. Everett Sells Interest
In 87 Carolina Houses
CHARLOTTE—H. H. 'Heck" Everett, prominent
theatre operator and civic leader, and
his wife have sold their extensive holdings
in Stewart & Everett Theatres, which operates
some 87 theatres, to Essantee Theatres,
Inc., a local corporation wholly and equally
owned by Mr. and Mrs. E. S. Stellings and
Mr. and Mrs. Charles B. Trexler.
The Everett interests consist of stock ownership
in several corporations and partnerships,
which own and operate theatres In
both North and South Carolina. In addition
to the transfer of the Everett interests in
these various companies, the transaction includes
the transfer of the management of
ROLL OR MACHINE
TICKETS
PRINTED TO ORDER
SPECIAIISTS IN NUMBERED PRINTING
SOUTHWEST TICKET & COUPON CO.
2110 CORINTH ST. • Hatwood 7185 • DALLAS, TEX
SERVICE
and
COURTESY
For over 20 years
OUR WATCH WORD
•CENTURY Zl'\'^,To STRONG ,',^ls
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 E. Washington St., 219 So. Church St.
GREENSBORO, N. C. CHARLOTTE, N. C.
FILMACK
SPECIAL TRAILERS
LEAD THE FIELD I
Woy Out In Front For Quality,
Fast Service and Showmanship.
SPECIAL TRAILERS
Quality and Service
Serving theatres In the South for 31 yean.
12 cents per word
Lowest cost anywhere
STRICKLAND FILM CO.
220 Pharr Road, N. E. Atlanta
all theatres involved and heretofore managed
by Everett Enterprises.
Everett said that the sale does not involve
the change of name of any of the corporations
or partnerships, nor does it involve in any
manner the interests of others in the various
theatre companies.
He said that while he and his wife have sold
all the theatre interests owned by Everett
Enterprises, a wholly owned partnership, the
name of Everett Enterprises has been retained
by them alone with its other assets and that
this company will continue to own and manage
other Everett holdings.
The theatre interests under the ownership
and management of Essantee Tlieatres as a
result of the deal, will be headquartered at
223 S. Church St. These theatres have a total
seating capacity of 43,570 persons and employ
650 persons, in addition to 25 persons in
the Ciiarlotte office. No Charlotte theatres
are involved in the transaction.
Stellings and Trexler said they do not contemplate
changes in personnel at either the
home office or the theatres.
Everett said that he has arranged with the
piu-chasers that, under certain conditions, a
percentage of stock ownership may be transferred
to employes. He added that he has no
immediate plans other than to do some of
the things he has been wanting to do for a
long time, the most important of which is
to give more time to his duties as acting
president of Queens college, and to fulfill the
other civic responsibilities he has assumed.
The new owners of the Everett interests
have been associated with Everett for a long
time. Stellings has been in the motion picture
business for 30 years and has been with
Everett since the organization of Everett Enterprises
in 1939, with the exception of a short
period in which he acquired the Manor Theatre
in Charlotte which, along with the Center,
now is owned by Stellings-Gossett Theatres,
a company which operates 12 theatres.
Trexler has been with Everett for years as
controller of the various theatre companies.
CHARLOTTE
T5 B. Adams, North Wilkesboro Drive-In,
North Wilkesboro, has completed installation
of a new marquee. Other improvements
also are being made. Adams was a visitor
in the Queen City Booking Service office . . .
A. P. Hinnant, circuit drive-in owner, Princeton,
is slowly improving and was in Charlotte
getting around with the aid of a crutch.
J. I. Reynolds, Airport Drive-In, Clinton,
and H. V. Hewitt, Conway Drive-In, Conway.
S.C., were in town discussing future bookings
with the Queen City Booking Service . . .
There was a bit of excitement on Filmrow
when several fire trucks with sirens going
full blast pulled up at the local MGM office.
The boiler in that office developed some
trouble and for a time it was feared that it
might explode. All employes vacated the
building.
Mrs. Betty Gosey, MGM secretary, resigned
ReVille, MGM manager who has
been ill for sometime, is now in Charlotte
Memorial hospital for an operation . .
Local MGM employes are working hard c
their 30th anniversary jubilee drive whic'
runs through April 29. All employes wit
participate in the winnings should they I,
fortunate in ending up in the running.
Pete McManus, former shipping departmei
employe at Columbia, has been promoted (
booker . theatres had quite a b
of competition. Roy Acuff made a person
appearance at the Charlotte armory and Jos
Greco and his Spanish Ballet Co. also ap
peared there.
Albert Sottille opened his first CinemaScoi
picture, "The Robe," January 15. His wic
screen and stereophonic sound were installs
by Frank Strange, Charlotte Theatre Suppl
Mr. and Mrs. Strange are moving their- Chai
lotte Theatre Supply office to a new locatlc
at 227 South Church St. . . . Standard Thai
tre Supply has installed a wide screen an
stereophonic sound in the Allen Theatrf
North Wilkesboro, owned by Frank Allen.
Heck Everett, chairman of the board li
Stewart & Everett Theatres, presided at tl"'
dedication of the Mary Irwin Belk Residenc?
Hall at Queens college. Everett is actir
president of the school . Dilwortl
Charlotte, offered the Italian import, "Tt
Seven Deadly Sins," being distributed t
Astor . was held at the Imperii
for 13 days.
Emery Wister, Charlotte News critic, wrot
"If Jane Russell is so insistent upon he
sexy dance scene being eliminated from "Ti
French Line,' why did she do it in the fir;
place?" . Lett, Screen Guild mar
ager, observed his "The Bigamist" was at tl:
Center and the Manor opened "Sins of Jezf
bel" on the 17th.
florida's FIRST Supply Hous
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP
110 Franklin St.
Tampo, Flo.
Phone 2-304S
329 Weit Flagler St
Miami, Flo.
Phone 3-S038
"Everything for 3-D, Wide Screen
and Stereophonic Sound"
THE QUEEN FEATURE SERVICE, INC.
19121/2 Morris Ave. Phone 3-8665
BIRMINGHAM 3. ALABAMA
INTERESTED IN
STEREOPHONIC-SOUND
SEE US
TRI-STATE THEATRE SUPPLY
320 So. Second St. Memphis, Tenn.'
THEATRE MARQUEES
and
DRIVE-IN
ATTRACTION BOARDS
STARNES SIGN CO.
3108 S. Boulevord Charlotte, N. C.
58 BOXOFFICE
:
23. 191

I
rebuilt
j
,
Cooper
I
.
> stamj njj
ffflnoijatjji
"»^ 15.
Co- also ap
His in
^ItereiMaH
'«Bieatiesipp(|
'""saewlocitte
'
StaJdaril 116
^it screen k
Jt JIleE iiieaii,
ioyFtanl! Allen,
^f of tke board t
lUes, piesided at It
: Eveietl is jcfc
i*inj distributed ';
ilionicSoudt)"
ItiiRViaiNC
ExhibiiorR. J. Cooper
Keeps Up With Times
KIRBYVILLE, TEX.—The tact that R. J.
"Bob" Cooper at 78 ranks as one of Texas'
oldest active motion picture exhibitors in no
way has deterred his
determination to keep
up with the times in
the industry.
Cooper, who opened
his first theatre here
in 1905. is now in the
process of remodeling
the Palace on Main
street, which he built
in 1925. The theatre is
being lengthened by 40
feet, the front is being
with rose fac-
R. J. Cooper jj^g brick and a new
,1 large lobby is being added. The theatre will
'
be air conditioned and a new screen for
[showing Cinemascope and wide-angle pictures
will be installed.
tiioBeliResidet
The Palace is a far cry from Cooper's first
. Tlie Ddwoit
[theatre here,
Italian import,
an airdrome on a vacant lot.
'T.
[The theatre consisted of a cloth screen and
wooden benches for seats and was surrounded
iield at the Imptr.
1 by a wooden fence.
Pictures in those days were hard to get,
j
itle News critic, m
I Cooper recalls. At one time he booked a
1 insistent pn t
'Mexican bull fight, then advertised the show
throughout the town and in neighboring
eliminated from 1
[towns. The night of the show people from
•he do it in the 1:
over the area came to the airdrome and
t. Screen Guild us jail
'Bwriasai; (hitching posts near the town's watering
jtroughs were all taken long before the sched-
,uled hour of opening.
1^0
flCE'
ran the film, but when the showing
.vas over not even a calf, much less a bull,
nad appeared in the picture. The crowd
tarted razzing Cooper and the theatreman
•ecalls he slipped away, went home and hid.
In 1910. he built the locally famous Cooper's
5pera House just off Main street. It was an
mposing two-story structure, with the latest
quipment including a player piano. Local
'oungsters vied for the honor of pumping the
)iano for a pass to the show. Musical comedy
roupes were a regular attraction at the
)pera House.
About the .same time. Cooper branched out
is operations to include houses in Jasper,
lewton and Silsbee, all of which later were
old.
Cooper's claim to fame in Kirbyville, howver,
has not been limited to his theatre acvities.
He was present on May 1, 1895, when the
rst lots for the town were sold at auction.
;e owned and operated the first local cafe
[Id he always has been a stanch supporter
' all civic projects. During both World War
and II he helped organize bond drives and
ways was among the first to step up and buy
mds.
Cooper's Palace Theatre now is actively
anaged by his daughter Mrs. Ferrelle Cooper
ichai-d, although Cooper himself keeps a
lud in the operation.
J3W Gem in Waco Opens
jWACO. TEX.—The new Gem Theatre,
jiich replaces the former Gem, Negro
jsatre destroyed in the tornado, has opened
{ 117 Bridge St. Many modern features
[ve been used in the interior and wide screen
^d the latest sound equipment installed.
5X0FFICE January 23, 1954
Interstate Chain Plans
'Red Garters
Premiere
At the luncheon held In connection with promotion of Paramount's new film,
"R«d Garters," in Dallas are, left to right, standing: Walter Kempley, amusement
editor, Dallas Times-Herald; John Bustin, amusement editor, American-Statesman,
Austin; Bob Brock, assistant amusement editor, Times-Herald, and Gynter Quill, Waco
News Tribune. Seated: Raymond W'illie, Interstate Theatres; R. J. O'Donnell, vicepresident.
Interstate Theatres; Don Hartman, Paramount Studios, in charge of production,
and Bill O'Donnell, district manager, Texas Consolidated Theatres.
DALLAS—The Interstate Theatres circuit
held a special screening of Paramount's "Red
Garters" at the Palace Theatre here for 39
of the circuit's city managers, advertising and
publicity chiefs and home office executives
preparatory to the film's world premiere at
the Paramount and State in Austin on February
1.
Following the .screening. Interstate Vice-
President R. J. O'Donnell was host at a luncheon
meeting for Don Hartman, Paramoimt
Studios production chief.
The February 1 world premiere in Austin
will be followed by the opening of "Red
Garters" in San Antonio (3», Houston (4).
Dallas (5) and Fort Worth (6).
Some five or six Hollyw'ood players are ex-
P3cted to attend the Austin premiere, then
tour the other cities for the openings.
O'Donnell. in introducing Hartman, paid
high compliment to Paramount for its new
production and observed that theatres "need
diversification of product" and that " 'Red
Garters' is just that."
Hartman explained that the filming of "Red
Garters" was planned like a stage show. Color,
he said, was used emotionally.
"The sky and ground." he said, "are an
exaggerated yellow on all outdoor scenes . .
It shows creative thinking and artistic
imagination."
The meeting concluded with a publicity,
advertising and exploitation confei-ence spearheaded
by O'Donnell and Frank Starz, Interstate
ad chief. The visiting managers contributed
many ideas to the Texas-wide campaign,
which will begin with the Austin premiere.
Attending the meeting were J. H. Elder,
Torrence Hudgins, Raymond Willie, Jim
Skinner, R. O. Starz, Frances Barr, Bob Kelly,
Pat Hudgins, J. O. Cherry and Vern Gregg,
sw
all of Dallas; Al Lever and Conrad Brady.
Houston; George Watson and Jack Chalman,
San Antonio; Frank Weatherford. Dan
Gould, William Fransworth, Fort Worth;
C. H. Stewart, Waco; Bill Heliums, Austin;
Bank Lyons and Dave Yates, Corsicana;
Shorty Moss, Tyler; Wally Akin, Abilene;
Truman Riley, Paris; Jim Neinast, Denison;
Jack King, Amarillo; Fred Palmer, Vernon;
Lew^Bray. Harlingen; Paul Hudgins, Temple;
Jim Unger, Wichita Falls; Tom Bridge and
Bob Bixler. Paramount, Dallas, and newspaper
representatives Gynter Quill, Waco;
John Bustin, Austin; Bob Brock and Walter
Kempley, Dallas.
P. E. Wilson Dies; Partner
In Enterprise Circuit
DALLAS—p. E. Wilson, a partner in Enterprise
Theatres, and a veteran of 34 years
in the motion picture business, died in a
Dallas hospital Saturday ( 16) after a long
illness. Wilson had been associated with Enterprise
Theatres, which operates .several
Negro patronage theatres in Dallas, for the
last 25 years. He was a chai'ter member and
organizer of the Variety Club of Dallas.
Pallbearers at the funeral were Richie Calhoun,
Howard Hiegel, Grady Milleander, Don
Milleander. Phillip E. Milleander, and D. O,
Weber.
To Annex Drive-in Area
WALLER, TEX.—Nelson F. Home, owner
of a ten-acre site on which a drive-in to be
called the Horn is to be constructed, has requested
that the area be made a part of the
city, which will allow him to have city rates
on various services. The city council has
agreed to annexation.
59

: January
3-D, Full of Faults af First,
Now Is
Seen Headed for Healthy Maturity
WACO, TEX.—^Three-dimension, "one of
Hollywood's liveliest corpses," is headed for a
healthy maturity, believes Gunter C. Quill,
amusement editor of the Waco Tribune-
Herald.
"To abandon a technique, without opportunity
to solve its many intricacies, would be
a pity." Quill pointed out in a recent column,
"when the technique is one which promises
to add so much to the screen's power to tell
a story by enhancing its realism.
"That 3-D has its shortcomings is not questioned,
but its detractors overlook the fact
that the proce.ss still is in its infancy. How
long was it before the problems of sound
were whipped? It is still less than a year since
Bwana Devil' rocked the industry on its
heels and the following 'House of Wax' by
Warner Bros, revealed a startling degree of
improvement. Others rushed pell mell into
something of which they had little understanding
but a great desire to share in the
vein of gold before it played out.
"The results came near to infanticide.
Scant regard was shown for the all-important
story element. Less importance was attached
to what to project on the screen than to what
should be projected at the audience. The
problems of exhibition were met with hastily
designed equipment and prayers for public
tolerance; glasses were faulty and uncomfortable
and difficult to keep in place.
"If this were the whole story, third-dimension
would indeed be dead, or if not yet dead
something to be done in quickly and with as
EQUIPMENT DISPLAY SALES
little pain as possible. But improvements
have continued, beginning at the source, the
selection, preparation and casting of the story,
and extending through exhibition by more
experienced operators in the projection booth.
"Using two cameras to substitute for a pair
of eyes whose separate image on the brain is
not as simple as first thought. Involved are
intricate problems in optics and depth focus
which, judging from recent 3-D releases, are
being mastered, as are the booth problems
of keeping both films in perfect synchronization
and alignment, frame for frame.
"Now at least two new processes wherein
both right-eye and left-eye images are printed
on one strip of film have reached the stage at
which demonstrations are being made in some
of the key cities, and one studio has agreed
to make its product available in one of
them.
"The widespread adoption of a single-strip
process would not make the wearing of viewing
glasses unnecessary but it would free one
of the two projectors so changeovers from
one reel to another may be made instantly,
without the intermission while both are being
reloaded; further, it would be impossible for
the two frames to get out of alignment and
cause eye strain. As for the glasses, necessary
to make the overlapping images appear
as one, that is a problem which may never
be solved, though there is considerable optimism
in some quarters.
"The challenge of Robert J. O'Donnell,
Interstate vice-president, to MGM to release
The POP CORN MAN Says:
"Your Sales Increase With
My Bags and Cartons!"
"When people see my familiar red and white containers
(with my smiling picture on them) they immediately
think of consistent goodness and uniform flavor. That's
because people buy by brand names . . . and customers
know there's only one Pop Corn Man. Put me to work
in your concession stand. I'm a good sales helper!"
BAGS available in regular, noiseless and pillowtype
(wax) styles.
ASSOCIATED WAREHOUSE. 725 White Oak Drive, Houston
OKLA. THEATRE SUPPLY CO., 629 W. Grand, Okla. City
ASSOCIATED POPCORN DIST., 302 S. Harwood, Dallas
LOGAN CONCESSION SUPPLY, 330 E. First, Tulsa, Okla.
CARTONS available in regular, nest, cornucopia
and automatic styles.
a
CS) Goes COS) (3^
'^/Mi^.y^-
302 S. HARWOOO PHONE RI-6134 DALLAS, TEXAS
^\Pop Corn Machines
WAREHOUSES
HOUSTON—725 Whilt Ooh Driv
BEAUMONT—550 Moin SltMl
LUBBOCK— 1405 Avenue A
SAN ANTONIO—923 S. Flotes
fORT WORTH—70 Jennings Av,
one of its biggest productions, 'Kiss Me Kate,-
in 3-D in three cities and in 2-D in three
others as a test of public acceptance is bs
now a happy epilogue: other major studios
encouraged by the 3-D version's whopping
success over its companion edition, are firing
some of their biggest guns in the extra dimension.
"There still remains the question of how
long the public will continue to rent anc
wear glasses in order to see things thrown a1
them, to dodge tobacco juice and tomahawks
to hold corpses in their laps.
"Our own guess is that even the hardies)
will eventually tire of the novelty, of th(
gimmick element, and there is the danger, foi
Hollywood, that they will be surfeited befori
the studios are. One producer, Victor Saville
whose 'I. the Jury' was seen here two week
ago, saw 3-D in its only legitimate light, a:
an added element, like color, to make a bette:
picture. Nothing was thrown, there wa.;
nothing to militate against the smooth unfolding
of a story, the extra dimension pro
jected from the screen toward the rear rathe
than toward the audience. 'I, the Jury' wa
a downright laughable attempt to recreat
the double-tough Mike Hammer, but it of
fered the best 3-D we have seen to date.
"Third-dimension pictures are far fron
dead, and with more producers like Victo
Saville they will come to a healthy maturity.
Several Okla. Showmen
Install Wide Screens
CHEROKEE, OKLA.—Tom Lewis, owner c
' ."-: ssnsaai k (
the Max and Ritz theatres here, has equippei
the Max with 3-D and a wide screen. Stereo
phonic sound will be installed soon. Formerl
an old opera house, the Max has been re
modeled considerably.
WAKITA—Clarence Ausherman,
;
manage'
of the Wakita Theatre, recently installed
wide screen. Ausherman said business wa
fair, but could be better. He attributed slQi
business to school activities and television.
PERRY—John Terry, owner of the Perr
Theatre here, is another area exhibitor t
Join the wide-screen ranks. TeiTy also has th
Ritz here,
which operates on weekends onl;
OKEIMAH—Bill Slepka, manager of th
Crystal and Jewel theatres here, said bot
houses were being equipped for CinemaScopi'
ENID—Since the Enid Drive-In has close
for the season, Joe Smith, assistant to Pai
Shipley, Video Theatres city manager, is put
ting in more time at the Esquire. At night
he is at the Trail Drive-In.
McALESTER—Alex Blue, long-time man
ager of the Rowley United Theatres here, hs
moved to Tulsa and purchased interest in th
Admiral Drive-In.
ALVA—Glenn Hendrix, Rialto, renewed h:
subscription to BOXOFFICE. Glenn als
operates a photographic studio and has take
many pictures of the Rialto and its staff. H^
devotes his time to his photographic wor|
when he is not pinch-hitting at the Rialto. Jl
JET—Mi-, and Mrs. Henigman are opera!!'
ing their Rex Theatre on Saturdays only,
i
GARBER—"Speck" Pedigo has joined tl;
staff of the Garber, under the managemei
of Mr. and Mrs. C. L. Doughty. Many yeai
ago Speck assisted his father and mothi
in the operation of theatres in Guthrie.
—WESLEY TROXrr.
International Title Changes
In Germany "The Happy Time"
changed to "My Son Discovered Love" ar
"The Cat and the Canary" became "Midnigl
Legacy."
'
\ WOI
i
60
BOXOFFICE
:
23, 19l
J«»*„

ir.
r
'
',
|
.
I
I
. . . Others
. . The
i^"' to tent a
siffl tht tardis
':
* Meltj, of li
;
S't SMB to dstt
?i"es are far ti 1
loducers tte ft: i
:reens
Tom Lewis, owi
KJiere.liasetiiii!)
wide screen.
Ste
.Ulled soon. Formle
2-4.
Mukbeeij
Okla. Allied Plans
2nd Annual Confab
OKLAHOMA CITY— AllR-d Theatre Owners
of Oklahoma, recently chartered under the
laws of the .state as Allied States Ass'n of
Motion Picture Exhibitors of Oklahoma, is
busily laying plans for its second annual convention
March 9. 10 at the Biltmore hotel
here. Glen Thompson, president, at a recent
board session here, said that plans for the
session were coming along nicely.
* is ttie danger, li i

EASTERN OKLAHOMA
By ART LAMAN
•THE Interstate Grand Theatre in Paris,
Tex., had its hand in one of the state's best
success stories in recent months. The Grand
had for some time conducted amateur talent
contests under the direction of City Manager
Truman Riley. In the last series, a group of
young men from the small towp of Cooper
were among the many acts. During the show,
George L. Cox, representative of a large oil
firm in Venezuela, dropped into the packed
theatre. When the "Cooper Jazz Kings" gave
their novelty Dixieland jazz act. Cox was
greatly impressed.
He contacted his company and arranged
for the oil company to sponsor a holiday trip
to Venezuela for the entire group of seven
lads, with all expenses paid, side trips provided
and a good bit of money. The band
consists of Roy Hensley, Gay Jaynes, Benny
Clark, Paul Miller, Roy McClain, James
Mosely and Jimmy McClain. In addition, the
House Jeweh-y Co. gave prizes to the lads
and other contestants at the theatre.
Riley said the contests garner top business
for the Grand and that he believes this
type of show would do well in hundreds of
theatres throughout the country.
Vernon McGinnis, owner of the Cozy Theatre,
was very nearly the victim of burglars
recently. McGinnis had left the Cozy to go
to his other theatre, the Cove. While he was
gone two thugs removed a section of the
Cozy's metal roof and came down into the
booth on a rope. A woman living in a small
penthouse-type apartment in a building near
the Cozy saw the intruders and called police.
When McGinnis returned from the Cove,
the police were waiting for him. He let them
into the theatre, then said something was
wrong in the booth area. The police flushed
the would-be burglars who were trying to
escape through the booth roof. They will
appear in common pleas court soon.
Relatives of Harold Bowers, Brook Theatre
manager, were here during the holidays. They
were Carl Mansfield and his family from
Schuyler, Neb., where he operates a theatre,
and A. D. St. Clair, Wymore, Neb., and his
family. St. Clair operates two theatres in
Wymore.
Another Tulsa visitor during the holidays
was Mrs. Viva Ruth Liles, former resident of
Oklahoma City. About ten years ago, Mrs.
Liles went to Hollywood with an ambition to
produce motion pictm-es. Tliis dream has now
come true. After filling all kinds of jobs
around the studios, Mrs. Liles has produced
her first picture, "Wonder Valley," which
world-premiered in Little Bock November 24.
The picture is a story of the hill folk of
Arkansas and was filmed amid the hills of
northern Arkansas and around Little Rock
and Hot Springs.
McAlester suffered a costly fire during the
holidays, destroying the Western Auto and the
Fair stores adjacent to the New Theatre, an
R&R house. Buck Jones, city manager, said
the fire department did a wonderful job in
keeping flames out of the New. However, the
theatre suffered considerable smoke and water
damage, but after a cleanup and fumigation
it was able to continue business. Some repairs
will have to be made.
Cranfill Cox Heads Fete
Of Masons at Gilmer
GILMER, TEX.—Cranfill Cox jr., exhibitor
and leading citizen, has been searching high
and low for a relic nickelodean and other
ancient methods of displaying motion pictures
for the 100th anniversary of the founding
of the Gilmer local Masonic lodge. The
celebration will last several days, beginning
January 21. The town has been elaborately
decorated and all merchants and townspeople
are taking part. The male participants can
be noted by a month's growth of beard.
The Strand and Crystal theatres will be
represented in a parade opening the celebration.
Rapid Capture of Robbers
ODESSA, TEX.—Only minutes after they
held up the Twin-Vue Drive-In in Odessa,
two men who had escaped with $283 were
captured by officers who had set up a roadblock
three miles west of Midland. John
Howard Pittman, 30, and Harold Gene Tisdale,
27, signed statements admitting the
robbery. They still had the gun—a German
Luger—and the money, which was wrapped
tightly with Twin-Vue stickers, under the
front seat of the car.
Something New and Different!
The Triple 'AAA' Company
SHO-BAR
It
Combination
Beverage
and Sno-Cone Dispenser
Electrically Reirigerated
A new dispenser that will attract
and sell scores of customers.
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"crowd" location. It pays for itself
in one season.
Write for
FREE LITERATURE
TRIPLE "AAA" CO.
14 N. E. 13th St. Oklahoma City, Oklo.
RE 6-1616
62
BOXOFHCE January 23, 1954

li'
;
I
opened
I
Morris
. The
I
. . There
I
. .
. . . Greetings
. . The
. . Word
. . The
—
I
OKLAHOMA CITY
The new de luxe Thompson Theatre was
by the Glen Thompson circuit
it Atoka January 15. Mr. and Mr.s. Thompion
went from here to attend the opening.
The first run operation, a 450-seater, is maniged
by Kdwin Philhps. It has a wide screen.
will be an all-industry meeting
Brotherhood week at 10:30 a.m. Monday i25)
n the Harber Theatre. Ralph Williams, disributor
chairman, and Morris Lsewenstein.
•.xhibitor chairman, e.xpect a full turnout from
•"ilnu-ow and theatres. The Row will be clo.sed
luring the meeting. T. H. McDowell, official
vith National Conference of Christians and
fews, will preside in the absence of Loewenjtein.
Loewenstein, president of Theatre
Dttiiers of Oklahoma, and secretary of the
xecutive board of Theatre Owners of Amer-
;a. left by train with Mrs. Loewenstein for
.'ew York City to join the Herman Hunts of
Cincinnati for a week's visit there before going
n Washington for the January 31 -February
meeting of the TOA executive board. Be-
,iuse of Loewenstein's trip, the February TOO
card .session has been postponed to February
8. Paul Stonum, Andarko, chairman, is
ending out the notices. Loewenstein sent
jut a TOO bulletin inviting the entire memjership
to attend the February 8 session.
The reproduction of "Mr. Showman" in
OA's Progress Report recently brought
lany letters to Morris Loewenstein. He was
ne subject of the story, which was reproiuced
from the Daily Oklahoman. Among
'is letters was one from Guthrie Crowe, now
U.S. judge in the Panama Canal Zone, but
.reviously president of the Kentucky TOA
:id a TOA board member. He also was chief
|: the Kentucky state police.
.
"Sweetheart of the Oklahoma Buddy
ompany," an Oklahoma marine group, was
•lected on the stage of the Criterion which
ceived both TV and press coverage
•arker Fred Sander.s, vice-president of the
iberty National Bank, his wife and children
turned by plane from Hollywood and a
iication in sunny California, compliments of
lent 22. Sanders won the trip in the 1953
[urtle Derby ticket selling contest. The
aiders family had a royal time, with doors
all major studios unlatched to them, and
ey were admitted to all the big TV shows,
:1 arranged by Tent 22 . . . Ralph Drewry,
. iJlsa Downtown Theatres manager, also won
jtrip to California for two as a result of his
jTby ticket sales, but Ralph has not taken
I
4 le trip yet.
1 iCurrently Variety Tent 22 bingo and kinted
operations are under wraps since the
'
fy police announced bingo is to be out for
concerned,
i
including church benefits, other
jarity-raising purposes, and the like. The
jjual activities are curtailed at the clubllDms,
but there is still activity w^ith the giveli'ay
car sales campaign in full swing. Don
yllius, Warner exchange chief, is spearhead-
jiril 12 . . .
[

, .
. . Projectionists
. . The
. . Texas
.
. .
. . Charles
. . The
. . George
. . M.
.
International Drive-ln Assn, Work
Of COMPO Highlight Dallas Yeat
DALLAS—The year 1953 saw many changes
in the motion picture industry and its personnel
in Dallas, as well as in other parts of the
nation. Through Texas COMPO, a great
amount of unrecorded effort by Texas exhibitors
went into the grassroots program urging
removal of the 20 per cent federal admission
tax. That effort was temporarily dampened
by the pocket veto of President Eisenhower in
August.
The Variety Club of Dallas bid for the 1954
Variety Clubs International convention and
headed its large membership into consideration
of the many problems concerned with
cresting another convention March 22-25, 1954.
The International Drive-In Theatre Owners
Ass'n, under the leadership of Claude
Ezell, became a vital force in the drive-in
field, launching progressive public relations
campaigns for the industry.
For exhibitors, distributors and equipment
dealers, 1953 was a year of great change,
seeing 3-D, Cinemascope and panoramic
screens come into reality, with audiences responding
at boxoffices to these innovations.
Here is a month-by-month account of major
happenings during 1953:
JANUARY
Mrs. Maggie Scott opened the Twin Terrace
Drive-In, Odessa, on January 2.
Exhibitor H. B. Skelton of Panhandle was
killed when his plane nosedived while on a
coyote hunting trip ... J. A. Mclnaney,
Alexander Film Co., and other salesmen from
the Dallas office attended the annual convention
of Alexander FUm in Colorado
Springs.
Dallas Variety installed officers for 1953
headed by Chief Barker C. A. Dolsen .
Vernon Watkins became the head booker for
Theatre Enterprises ... A delegation of Dallas
Variety members attended the Houston club's
HOME
TOWN
FILMACK
SPECIAL TRAILERS
LEAD THE FIELD!
Way Out In Front For Quality,
Fast Sorvice and Showmanship.
installation of officers, when Mitchell Lewis
became chief barker.
Claude Ezell resigned as president of the
Texas Drive-In Theatre Owners Ass'n .
The fifth annual managers and partners convention
of Ezell & Associates was held at
Gaildo's restaurant, Galvestion . . Paul
.
Ketchum was appointed sales manager for
United Artists.
Texas COMPO promoted MGM's "The
Hoaxters" as an important short public relations
feature . . . Judith Anderson and Raymond
Massey made a one-night appearance
in "John Brown's Body" at the State Fair
auditorium . second solo exhibition in
Dallas of artist Rene Mazza was held at the
Coronet . Local 249 held its
annual election of officers, with Harvey Hill
remaining as business agent.
FEBRUARY
All States Theatres, Abilene, launched its
$1,600,000 expansion program ... Ed Williamson,
Warner Bros., became district manager.
Cotton Vogelpohl was promoted to branch
manager and J. H. McCrary was moved up
from city salesman to sales manager . . .
Louis Charninsky, manager of the Major, was
given a special award by the Dallas Chamber
of Commerce for the large number of members
he had brought in during the previous
year.
The executive committee of Texas COMPO
arranged for Paul Short to produce and dh-ect
a series of public service feature radio programs
originating from station WFAA of the
Texas Quality Network. The series featured
the life stories of well-known Texas exhibitors.
The Variety Club of Dallas held a successful
gin rummy tournament . COMPO
and Dallas Variety actively supported the
polio telethon held over station WFAA-TV,
with Chill Wills as emcee . . . Charles Weisenburg
was named president of the Texas
Drive-In Theatre Owners Ass'n, succeeding
Ezell, who resigned because of ill health.
Robert J. O'Donnell and Col. H. A. Cole
and other executive chairmen of Texas
COMPO conferred with Herman Hoffman,
MOM executive and producer, on the production
of a short feature based on the growth
and development of the motion picture industry.
After several days of conferences, Hoffman
departed for El Paso where he was to
start production of the picture. "Take the
High Ground!"
Texas COMPO reported several speakers
bureau engagements. Duke Clark, national
COMPO representative, spoke at Graham.
Kyle Rorex, executive director of Texas
COMPO, spoke at a Greenville Rotary club
luncheon. William C. McCraw, chairman of
Texas COMPO speakers bureau, was invited
to be the principal speaker at the McGregor
Chamber of Commerce dinner.
Mabel Guinan, Tar Pictures, was elected
vice-president of the Pilot club of Dallas . .
Drive-in theatres in Houston were damaged
by the 90-mile wind that swept the city . . .
Bobbie Bixler, Paramount, became publicity
and advertising director over the south central
division, inclu(iing New Orleans, Memphis,
Oklahoma City and Dallas.
Herman Hoffman, MGM executive assistanii
to Dore Schary, spent some time in Dalla.1
conferring with the executive committee o
Texas COMPO on the production of a filn
feature to be shown for the Ways and Mean
Committee in Washington, entitled "The Gas.
for the Repeal of the 20 Per Cent Federa
Admission Tax."
"Two-Gun Danny," iron-lung patient,
cheered by a large collection of autographs o
western stars obtained and presented througl
the efforts of Texas COMPO . Jesse
spoke before the launching dinner of the 196:
Jewish Welfare Federation fund campaign .
J. J. Hegman, retired theatre owner in Austin!
died.
Variety members attended the banquet a'
Variety Boys Ranch honoring Emmit Herod'
who made the All-State team . . . R. J. O'Don
nell, vice-president and general manager o
Interstate Theatres, and Raymond Willie si
retm-ned from Hollywood where they viewa
the first new three-dimension picture witl
stereophonic sound.
The executive board of Texas COMPO ap
pointed John Rowley, Rowley United Thea
tres, and Paul Short, National Screen Service
as co-chairmen of the 1953 Red Cross driv
for the motion picture industry in Texas.
MARCH
William McCraw, executive director of Va
riety Clubs International, was the speaker ai
the Tent 17 general meeting . R. "Duke
Clark, Texas COMPO speakers bureau, spok
before the Veterans of Foreign Wars ii
Gainesville on "The Role of the Motion Pic
ture Industry in Pi-omoting Community an(
World Relations" . . . R. J. O'Donnell attende(
the dinner in New York City honoring Adolpl
Zukor.
S. G. Howell, tradepaper founder in th
Louis Novy. Tristat
southwest, died . . .
Theatres, purchased the Melba and Varsity i)
Dallas ... Variety Tent 34 of Houston heli
a fashion show and auction at the Shamrocl
hotel.
Claude Ezell, presidential director, Inter
national Drive-In Theatre Owners Ass'n, an
nounced the results of the survey indicatinr
that tinted windshields were a detriment t
drive-in theatre patrons.
The Cedars Drive-In, Baytown, was pur
chased by Cedars Drive-In Theatre Corp. . .
An oil painting of R. L. Thornton of Dalla
was commissioned by Alfred Sack, managin;
director of the Coronet, as a subject for th
gallery of cultural leaders of Dallas.
John E. LiUy, exhibitor in Sulphur Spring.'
died . Dai-den and Dan Lawsor
Associated Popcorn Distributors, returnei
from an extended trip through the norther;,
popcorn country . . . Col. H. A. Cole and At
Reynolds attended the national drive-tj
meeting in Milwaukee. ?
Verlin Osborne, Paramount, was electe'
president of the Women of the Motion Pictur
Industry . R. N. Smith Theatres tr
the valley were sold to the Athens Amusement
Co.
APRIL
Leading exhibitors throughout the stat
praised the plan of Texas COMPO to stag
a statewide Academy award contest in thi
'
64
BOXOFTICE January 23
^H

'Gilesecutive
f.
I Dallas
: Ithart.
''
^'''^
. . Van
. . Leon
. . Pat
. .
. . . Wallace
. . . The
. . . Jack
. . Ned
. . The
. . The
. . Ronald
. . Aldo
.
. . Texas
. . Leon
. . "The
. . The
. .
^**e conmitK
* Wmtion ol
lection
. . Easter
iree months immediately preceding the
1)54 Oscar presentations.
Variety made plans for the forthijming
Mexico City convention at its general
1/ .eating. Murray Wei.ss. International secrey
. Iiry, was the gue.st speaker . Murphree,
'ftnager of the Wymiewood, was named presi-
I Cll'
* >!nt of the Wynnewood Lions club .
nrisc service.s and Easter egg hunts were
anged by Ezell Theatres throughout the
aid It
i"Hi
eotft
aiitojijj
OMPO,.,Geor«e
tit
tfJujilmieroftli
^tion imii taupii
'ieatre owner ii.t;
'Si seneral tnaiUB
te. Lowell Ru.ssell, secretary-treasurer of
ill
Associates, died.
. . . Theatre EInterprises
J. O'Donnell and Claude Ezell were princispeakers
at the Texas Di-ive-In Theatre
[wners convention. A large number of driveowners
attended and Preston Smith was
ted president
ined three new drive-ins, in Lockhart.
ikton and Marfa . Theatres comited
its move from Dallas to Abilene.
'erlin Osborne, president, presented a scroll
Mary Pickford, making her an honorary
iber of the Women of the Motion Picture
Jdustry . . . Harold Turner, exhibitor from
died in the Palestine hospital . . .
Iriety Club of Dallas held its annual golf
iimament, and Mary Pickford was the
BjQi leaker. Al Reynolds, chairman of the Boys
committee, received the R. J. O'Don-
PJU award for special services.
and
'House of Wax" was given special premieres
scod where tkey c
Texas, with appearances by stars Vincent
'daieiEion
Rce, Frank Lovejoy and actress Carolyn
Jies . . . Rowley United Theatres held its
ilolTeasCOliffi
ing convention at the Adolphus hotel and
Rowley Dull
J. O'Donnell and Jack Braunagel of Kanl
City were the principal speakers . . . P. G
Mional Screens
Jmeron. exhibitor, died at the age of 81.
MAY
... large
.
ff-Ia .
Jowlen Russell was appointed secretaryioBl,
was the spalB asurer of Ezell
A
& Associates, succeeding
; of tie survey i father delegation of Variety
ineetij?,..M.R1
^bers attended Sophie Tucker's opening at
speaiers l)iii
Murial room . Heflin made personal
:; of Foreign
bearances in the larger cities for "Shane."
Role of the Motkc
imusement Editor John Rosenfield of the
RjODonaelliBi
^fflotin? Cominiiit'
^bs Morning News arranged for a special
eening of "The Birth of a Nation." with
Jlace Walthall, brother of the late Henry
Walthall, as principal speaker ... A lunchmeeting
fomte
of drive-in operators in the Dallas
epaper
was held at Town & Country restaurant.
Louis Novy,
'exas COMPO headed a program of theatre
tie
TentJtotHoiistfections
all over the state for the tornado
BttionattheSls
cken city of Waco. John Fi-ahm, salesfor
Manley, was at the Orpheum Thea-
Waco. when the tornado hit, but was un-
•red.
ophie Tucker was a special guest of the
osseum of Motion Picture Salesmen at the
-fest in the clubrooms of the Adolphus .
othy Lamour was the guest speaker at the
jr.te-InWte» anniversary luncheon meeting of the
nen of the Motion Picture Industry.
Tlioi
I. R.
lai-ge number of Mexico City Variety Intional
Oy .iSred i
delegates stopped at the club
fflr.et,as»
rters of Tent 17 for the big preconvention
.y. The delegates left on the special train
.tinSiilphi''
.,andW^ Mexico City with the Dallas convention
;ation. The Mexico City convention aced
^ the bid of the Dallas tent for the
tnptliroiiSli*
coiai^' convention.
'esident Herbert J. Yates, Walter Titvis.
president, and Neil Agnew, assistant to
liee.
president, and Bruce Newbery, general
> manager, visited the local Republic
William C. McCraw, executive director.
A.ssociated Popcorn Distributors celebrated
the first anniversary of the merger of Charles
E. Darden & Co. and Associated Popcorn.
Darden was celebrating his 13th year in the
business . regional meeting of the National
Popcorn Ass'n was held in Houston
attended by concession people over the state
Walthall was making personal appearances
in connection with the "Birth of a
Nation," running at a number of theatres in
Arkairsas.
Al Schwalberg. president of Paramount
Distributing Corp., was honored by Texas exhibitors
at a special luncheon at the Adolphus
hotel . . . Bill Pine spent several days in
. . . Walter
Dallas in behalf of "Sangaree"
Knoche, theatre and civic leader in Fredericksburg,
after 40 years in the business, sold
liis Palace Theatre to Herbert Karl Durst.
More than $30,000 was raised in collections
by Texas exhibitors throughout the state for
Waco relief. Kyle Rorex turned over the proceeds
to the mayors of Waco and San Angelo
stai-s ol "Tlie Charge at Feather
River" arrived in Dallas and proceeded to
Vernon for the gala opening of Interstate's
new^ 3-D Movie Theatre . Ray and two
Columbia starlets Rose Marie Bowe and Mona
Knox, appeared at the Palace for "Let's Do It
Again" ... Ed Laird, manager United Artists,
resigned and was succeeded by Bill
Haynes.
JULY
.
Jack S. Groves. Houston theatreman, died
Underwood, division manager for
Columbia, left with his son "Duke" for the
MediteiTanean cruise which he earned last
year Depinet was in Dallas with Al
Reynolds and Claude Ezell.
The Academy Theatre and American
Legions attempted to ban the showing of
Charlie Chaplin's "Limelight" in Houston . .
A. Royce DeGaw, Hollywood film writer, died
at his Dallas home . Martin was
re-elected president of the Texas Film Carriers
Ass'n.
More than 250 stage and screen leaders
and stars attended the party at the Stoneleigh
hotel saluting "Main Street to Broadway."
Tlie affair was sponsored by Texas
COMPO .
executive boai-d of Texas
COMPO gave unanimous support to the
American Korean Foundation drive through
collections in theatres throughout the state.
Stars of Universal's "Man FYom the Alamo,"
Chill Wills. Hugh O'Brien and Julie Adams
made personal appearances in San Antonio.
Houston. Port Worth and Dallas
Daniels, Seguin, and Lynn Smith,
. . . H. A.
Gonzales,
went to Washington on behalf of the federal
20 per cent tax repeal campaign ... A special
tradeshowing of 3-D equipment was held at
the Arcadia Theatre . Theatres opened
a new Twin Drive-In in Fort Worth.
AUGUsrr
Her.schel Crawford, theatre operator, died
at his home in Slaton. Variety Club Turtle
derby carnival night, with a big floor show.
was a great success. Chill Wills spoke at the
monthly meeting of the Women of the Motion
Picture Industry . Seven Deadly
Sim" in an 11-week run at the Coronet broke
all records.
Claude Ezell and R. I. Payne were named
co-chairmen of the 1953 Texas Theatre Crippled
Children's campaign . . . W. E. Heliums,
city manager for Interstate in Austin, created
a good public relations project in procuring
books for .soldiers . . . Universal opened a new
building in Dallas.
J. A. Mclnany. assistant to the president of
Alexander Film Co.. took over supervision of
the Texas. Oklahoma, Arizona and New^ Mexico
territory . . . Owen Killingsworth. Athens
Amusement Enterprises and associate in the
R. N. Smith circuit in the valley, was killed
in an automobile accident near Tremont.
Variety called a general membership meeting
on the Turtle derby, September 5 ... A. J.
"Augie" Schmitt, concession supplier In Houston,
was named general program chairman
for one of the concessions of the International
Popcorn Ass'n's convention in October.
SEPTEMBER
Variety Tent 17 held a successful Turtle
derby and ice show . Texas Theatre,
owned by Rowley United, closed for a major
overhaul . COMPO started a new
drive for federal admission tax repeal .
The Texas Theatre, pride of the Horwitz The-
(Continued on following page)
ol
Tests'
JUNE
iriety Clubs International Chief Barker
Beresin and his wife stopped in Dallas
heir way back from the Mexico City con-
Ion to visit the Variety Club offices and
CHRISTMAS AT THE RANCH—The Variety Club of Dallas >..v. i.. .; lii.ii thenwere
a Christmas tree. Santa Claus and plenty of gifts for the boys .it its Boys Ranch.
Left to risht: Bill Graetz griWnB a gift to one of the boys; Gertrude Haefner, Variety
Club officer assistant; another Ranch boy; George Preston, who acted as Santa Claus,
and John Koniey, holding a package.
OfTlCJ
OFFICE January 23. 1954
65

. . . The
. . . Kyle
. . Dore
. . Vernon
. . The
. . . Tower
. . The
. . . Jerry
. . Clasa-Mohme's
: January
Drive-InAss'nXOMPO
Highlights in Dallas
I Continued from preceding page)
atre Group in Houston, reached the end of
its career holding an open house for patrons.
Dave Calaghan in the booking department
for Rowley United moved into new quarters
world premiere of "Take the High
Ground!" was held in El Paso. Pi-oducer
Dore Schary and stars of the picture were in
attendance . Dixie in Athens was
almost destroyed by fii-e.
The Colosseum of Motion Picture Salesmen
elected as president Vernon Christian of
Schary was given special
RKO .
plaques of commendation by R. J. O'Donnell
for Texas COMPO and Claude Ezell for
the International Drive-In Theatre Owners
Ass'n ... A capacity house saw the first
closed circuit theatre television at the Tower
Rorex. executive director, Texas
COMPO. announced that Texas theatres had
collected almost $70,000 for President Eisenhower's
Korean fund.
OCTOBER
Variety Club honored Wallace Walthall,
charter member, chairman of the ceremonial
committee and induction master for his
loyalty, service and devotion, and gave him
a gold life membership card. An oil painting
of WalthaU willed to the club by Mrs. Walthall
was unveiled at the meeting.
"The Robe" opened at the Palace to a full
house . Christian and other officers
of the local Colosseum of Film Salesmen
went to New Orleans for the national convention.
Variety Clubs International committee,
headed by R. J. O'Donnell and John Rowley,
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I3S HTOf STREir, SAN IRANCISCO I, CAIIFORHI* Teleph.n. Ordway 3-9U2
held a kickoff dinner laying plans for an
extended program in March 1954. Variety
Club of Houston Tent 34 elected Bruce Layer
as chief barker for 1954 . . . The Panther
Drive-In. built by Phil Isley Theatres, was
opened in Lufkin. Raymond Willie jr. returned
from a business and pleasure trip to
Hollywood.
NOVEMBER
RKO honored Ben Cammack. district manager,
with a November drive . . . Claude Atkinson.
Republic salesman, was promoted to
branch manager of the Republic exchange
in Oklahoma City . . . J. S. Thomason was
named head of Athens Amusement Enterprises.
Athens, replacing Owen Killingsworth,
who was killed.
A large delegation of Variety Club members,
headed by Chief Barker C. A. Dolsen and
Manager Jack Bryant, attended the Oklahoma
City Variety Club meeting to promote the Variety
International convention in March. Al
Reynolds was elected chief barker for 1954
in the annual election of Tent 17 ... A. C.
Lyles. publicity director; Rhonda Fleming, the
Bell Sisters, Roscoe Yates and Tom Marton
stopped in Dallas for several hours after completing
a charity campaign in Houston.
A special party for theatre executives and
stars was held for Louella Parsons when she
Mrs. Roderic D. Thomas
visited Dallas . . .
was elected to succeed the late Mrs. Clarence
Echols as president of the Dallas Motion Picture
Review . . . Dallas Variety barkers went
to Washington for the midwinter Variety Club
International meeting, which included the
humanitarian award dinner.
George S. Dembow, worldwide sales director
for National Screen Service, led a two day
regional sales conference at the Adolphus
hotel.
DECEMBER
Rex Allen and his manager Mickey Gross
were guests of Variety Club before going to
Lufkin to appear between halves of the Milk
bowl game between the Ranch Boys and the
New Orleans team .
Blankenship Theatre
group in Lubbock announced plans for
building a huge 18-acre shopping area.
Texas COMPO sponsored the Crippled Children's
fund for Gonzales Warm Springs
Foundation and brought in more than $150,-
000, which was given to Director Lynn Smith
Houston Neighborhooci Holcdovers
HOUSTON—Suburban holdovers, while not
exactly rare, were effected at three neighborhood
houses this week. In each case the run
was extended two days. "Hondo" bagged
extra time at the Fulton and Boulevard;
"From Here to Eternity" was held over at
the Yale.
BUFFALO COOLING EQUIPMENT
3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Texas
Honors Are Heaped Upo
John Quincy Adams
JOHN QUINCY ADAMS
DALLAS—Despite his desire for anonyraii
circumstances in recent weeks have forci
modest John Quincy Adams, assistant to Ki\
Hoblitzell, president of Interstate Theatnj
to the forefront. Within a period of tv
months, Adams has had these honors:
He was proclaimed an admiral in the Tex
navy by Gov. Allan Shivers.
He was appointed a member of the genera
staff by Attorney General John Ben She
pard.
He was elected to the Dallas Citizens cou
cil, top local civic group.
He was elected a director in the Highla:
Park State bank.
SAN ANTONIC
f^ilbert Fernandez, Globe Theatre, Corp '
Christi, who is taking over the Apo! A
Theatre there and will operate it as t
Rio, was on Filmrow here recently. 1
stopped in at Clasa-Mohme to discuss pro
. . . R. J. O'Donnell was the principal speaker
at the TOO convention in Oklahoma City.
Paul Ketchum, sales manager for United
uct new "Dos Tipos
Ai-tists, died
hundred
after
members
a short
and
illness
guests
. . . Several
attended the
.
Cuidado" stars Jorge Negrete, who died r
annual Variety Boys Ranch Christmas party cently in Los Angeles, and Pedro Infante, vi'.
Pictures moved to 310 S. Harwood now assumes top spot in Mexican pictures.
and Associated Popcorn Distributors moved
dowastairs
The Alameda, all Latin-American fil
to 302 s. Harwood.
hou.se,
Many has i:astalled a panoramic screen .
Houston Variety Club members were
guests at Tent
"High Time" had a fom--day engagement
17's annual New Year's eve
the Ai-ts Theatre, with
party, preceding
good business report
the Cotton bowl football
game between
Ralshoon, film scribe on the Aust
Rice of Houston and Alabama
DaUy Texan, was in San Antonio and w
university.
on hand when the San Antonio police depai
ment vice squad moved in on the local she
ing of "One Summer of Happiness" and co
fiscated the print.
Theatre in Lubbock, Tex.J
Is Swept by Flames
LUBBOCK, TEX.—An early morning bl£
gutted the interior of the Arnett-Bens
Theatre here, doing damage estimated
$75,000. It was believed the fire began behi
the screen and burned its way to the rear
the auditorium. Officials of Smith Th£
tres. owners of the building, said installati
of a screen for 3-D films had been complet(|i
66
BOXOFFICE
:
23, II

1
Don
I hunutd
"jJp'lCollege Films Issue
A
INCI .MAMS
tiidfaieioraa;;
; oi iBieistate Tba
JTitMii a jsriod i
Globe tim.
'alotii-iiay«'S
To Slate's Solons
MINNEAPOLIS—The fight lo stop the University
of Minnesota from showing motion
pictures and selling merchandise articles "in
competition" with exhibitors and merchants
in the campus area has reached the state
legislature research committee. At a public
hearing, the committee heard testimony similar
to that presented previously to the board
of regents, which refused to order the university
to halt the film exhibiting or the sale
of various articles,
Sol Fisher, owner of two theatres adjacent
to the university, and a number of the merchant-s
charged that the university is encroaching
upon private enterprise. It was
sxplained that the university film society
Dffers series of films for which admission is
charged and general public patronage solicited.
Fisher told how he had been outbid for
jictures and pointed out the offerings have
ncluded such sex pictures as "La Ronde."
At the hearing of the regents' subcommit-
,ee, which made a report to the entire board,
'iniversity officials defended the film presentation
as fitting in with "the school's culural
and educative program."
Go Man, Go' Being Dated
ha. Omaha Territory
OMAHA—Dane Clark, who has the lead
the Harlem Globetrotters picture, "Go
Jan, Go!" and Abe Saperstein, the founder,
IsM iwner. manager and coach of the basketball
irganization, were in Omaha and Lincoln last
/eek in connection with the saturation bookng
of the film.
"Go Man, Go!" will be booked at the State
n Lincoln, Admiral and Chief in Omaha and
lollywood in Sioux City starting January 20.
liter that it will be booked at all important
owns in the territory. Next it will be at Des
loines January 29, followed by saturation
.ookings in all important Iowa towns.
Lucas, United Artists manager, said
[50 to 200 bookings were assured. The appearce
of the picture will receive a good break
the fact that one of the Globetrotter units
icently played to a capacity crowd at the
maha Coliseum and has performed or is
Tforming at present in other towns in the
Clark believes television may be a "great
Uent deglamorizer." He said TV at its very
est IS no more than a "fair representation
the stage and .screen and will fall flat on
face if it tries to emulate pictures."
"It's really too early for final judgment,"
^iilinscrit««
said, "but any medium that has to fight
.tttoBio
'"•e clock can't be good.
i^ You don't put art
'-i^t '"te loaves of bread. Besides, TV is a
at talent deglamorizer. Big personalities
it too familiar week after week on the TV
reen. They lose their appeal."
J-iB
the «"*
lemges to One Show a Night
ELLSWORTH, WIS.—Because of high winrtime
operating costs. Manager Don Smith
IS cut the schedule of the Ellsworth to one
iOW a night.
J Operate Saturdays Only
SHELBY, IOWA—Duruig the remainder of
e Winter, the Shelby Theatre here will bo
(deration only on Saturday nights.
AT GLENN MILI.EK' PKEMKW—Herman
Field, owner of the t'larinda (Iowa)
Theatre, where "The Glenn Miller Story"
was ffiven a preview showing here January
13, meets Jimmy Stewart, star of
the film, and his wife, who attended the
Glenn ;\Iiller day festivities staged in the
Iowa city where the orchestra leader lived
as a youth. State, civic and armed forces
leaders attended the premiere event.
Stewart Credits TV With
Boom in Class Westerns
OMAHA — World-Herald
representatives
covering "The Glenn Miller Story" preview
at Clarinda were as enthusiastic about the
honor guests as the midwest movie fans. Both
critic John Koffend and James Denney,
southwest Iowa reporter, were particularly
lavish in their comments.
"Jimmy Stewart is just w-hat you'd expect
him to be," wrote Koffend. Stewart, who
plays the part of Glenn Miller, and Mrs.
Stewart attended the preview and dedication
of Glenn Miller Armory.
"Stewart is lanky, handsome and shy. He
has the familiar hangdog look and most of
the time his neck is bowed in appealing
humility. His smiles are fleeting and slightly
apologetic and he is apt to rub his mouth
while talking, exactly as he does in the
movies."
Koffend rode from Omaha to Clarinda with
the Stewarts ("I always go with Jimmy on
these." said Mrs. Stewart. "He needs me"i.
Some Stewart comments:
"TV actually has helped the movies. 'Class'
westents are booming in the east but it's
only been since TV. ft-ior to TV you just
couldn't consider booking westerns along the
eastern seaboard. But old westerns on TV
has brought a demand for good westerns.
"Movies are too much of an institution to
be ruined by a mechanical device that goes
into people's homes."
Harold Dunns Observe
30 Years at One Theatre
VALENTINE, NEB—Mr. and Mrs. Harold
Dunn this year are celebrating their 30th
anniversary as owners of the Jewel Theatre.
On New Year's day, 1924, Harold and Hazel
became owners of the theatre. They have
continued to operate it ever since and residents
in that area have been fortunate to
have the benefit of the latest and finest of
equipment.
Last October the Dunns did extensive remodeling
to accommodate their new widecurved
panoramic .screen. The latest in booth
equipment was installed at the same time by
Carl White of the Quality Theatre Supply in
Omaha.
Iowa Theatres Shift
Bank Night Procedure
IJK.S MOINES— Most Iowa theatres have
the manner in which they are conflui
tiiiu bank night drawings. This was established
January 15 after the Iowa supreme
court reaffirmed its November 17 decision,
which indirectly held that theatre bank nights
as practiced in Iowa for many years are
illegal. The bank night drawings now are
being held before or after performances with
participants required only to sign participation
cards.
In Des Moines, bank night drawings at
Tri-States theatres are being held on Wednesday
morning.s in company offices, rather than
during Tuesday night performances as they
were in the past. In its latest action, the
court denied Wilson E. Mabrey, operator of
the Carter Lake Recreation club at Carter
Lake, a rehearing of his case in which the
court ruled smorgasbord bingo was a lottery
and, therefore, illegal.
The court, in the November decLsion. said
was refusing to follow a 1936 supreme court
it
case which had declared theatre bank nights
legal. Attorney General Leo Hoegh. who
had issued a formal ruling declaring bank
night illegal after the November decision, said
he already has ordered county attorneys to
enforce the law against "the old type" bank
night. T'he theatres now are operating their
bank nights under a plan which was approved
by Hoegh on December 12. Under that plan,
no charge can be made in any way for permitting
a person to participate in a bank
night drawing.
Hoegh said the theatre in his home town
of Chariton is holding its drawing after a
regular show. All persons are admitted free.
Officials of the Tri-States Theatre Corp. and
the Central States Theatre Corp. said their
organizations also had switched over to the
new bank night plan. Leo McKechneay,
treasurer of Tri-States. said the company's
houses in Des Moines. Waterloo. Cedar Rapids
and Davenport had switched over a week
ago. Under the operation, he said, the drawings
are held on Wednesday mornings.
In Des Moines, the drawing is held in
company offices in the Paramount Theatre
building. McKechneay said some participants
had witnessed the drawings there.
Participants must sign weekly cards on
Tuesday to be eligible for the drawing. Myron
Blank of Central States, which operates 21
theatres in Iowa, said his organization had
switched over last week. Blank said the time
and place of drawing had been left up to
individual theatre managers.
E. R. Bateson, attorney for the AITO, said
he understands the Iowa members of his
organization have shifted over to the newplan,
too. "We anticipated the Mabrey decision
and the theatres started adopting the
plan approved by the attorney general," he
said. Bateson said the theatres are holding
their drawings either on the night of a free
show or Just before or after a regular show.
Kenyon House Closes
KKNYON, MINN —This town again is without
a Theatre as John Krieps for the second
time shuttered the Time because of insufficient
patronage. After keeping the house
dark last summer. Krieps reopened it for
weekends late in the fall. Even the part-time
operation, however, was a losing proposition,
he said.
OfTICf'
•XOFFICE January 23, 1954
NC
67

.
DBS MOINES
•Two major changes have taken place on
Filmrow here. Herbert Blass is the new
Warner manager and Carl Olson has taken
over the managerial duties at United Artists.
Blass, former salesman for the Minneapolis
Warner exchange, replaces Leon Mendelson,
resigned, who has not as yet announced his
future plans. Olson, who has been salesman
for 20th-Fox since leaving Eagle Lion at
the time of its merger with United Artists,
returns to the company to replace Stan Dudelson.
Dudelson will go to Detroit where he
and his father Moe will have the franchise
for Michigan and northern Ohio for National
Telefilms Associates, Inc. Stan will be sales
manager for the company which will headquarter
at 718 Fox BIdg. in Detroit. The
UA change becomes effective February 1.
Jim Velde, Mike Lee and D. V. MacLucas, UA
executives, will be in Des Moines January 25
to meet with Olson and Dudelson.
Lou Levy, Universal manager, spent all last
week in Clarinda, where Glenn Miller day
was observed January 13. Arriving in Iowa
for the celebration were James Stewart, who
plays Glenn Miller in the Universal film,
"The Glenn Miller Story," and Mrs. Mattie
Lou Miller, 82, of Greeley, Colo., mother of
the late trombonist and orchestra leader.
—
—
Mrs. Stewart accompanied her famous huS'
band on his trip to Clarinda and the coupl('
left for Florida where the national premieri
of the picture will be held later this month
Republic issued invitations to a screening
of "Jubilee Ti-ail" at the Ingersoll Theatri
Wednesday (20) . . United Artists plamiec
.
a sneak preview of "Top Banana," starrin;
Phil Silver, at the Paramount Theatre . .
Another UA picture, "Go, Man, Go!," wil
have a statewide break January 29 . .
Attractions in Iowa's capital city offerins
competition to motion pictures include j
Community Playhouse production of "Glas;'
Menagerie"; a program of hillbilly songs fea-;
turing Red Foley and Homer and Jethro a
KRNT, and a theatre-in-the-round produC'
tion of "Antigone" at the Unitarian church.
I
;,0
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of new equipment under
these trying times. Ask to
have our representatives coll
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'Knights' Scores 250
In Twin City Debut
MINNEAPOLIS — Weekend temperature'
that dropped as low as 25 below zero raisec
havoc with grosses, but the lone reall;
important fresh entries, "Knights of thi
Round Table" and "The Paratrooper," never
theless came through splendidly, the forme
in particular hitting an extraordinarily heft;;
total. It was the third week for "Miss Sadil
Thompson" and "Hondo" and the second fo!
"The Captain's Paradise."
Century Count the Hours (RKO) 8
Gopher Wor Arrow (U-l) 8
Lync Plunder of the Sun (WB); Sofori Drums
(AA) 8
Orpheum The Paratrooper (Col) 10
Pon—Miss Sadie Thompson (Col), 3rd wk
Radio City Knights ot the Round Table (MGM).
State Hondo ( WB), 3rd wk
World The Captain's Paradise (UA), 2nd wk,
'Botany Bay' at 130 Ahead
Among Omaha Scores
OMAHA — "Botany Bay" slid in ahead of thji
rest of the downtown field at the Omahii
with a 120 per cent score last week. "How t
Marry a Millionaire" came out about averagj
in its third week at the State, and "Mis'
Sadie Thompson" skidded below average in
second week at the Brandeis.
Admiral-Chief—The Veils of Bagdad (U-l); Stranger
on the Prowl (UA) 10
Brandeis Miss Sadie Thompson (Col), 3rd wk 9
Omaha Bofony Bay (Para); Gunfighter
(20th-Fox), reissue 13,
Orpheum Forever Female (Para); Vigilante Terror
(AA)
S
State How to Marry a Millionaire (20th-Fox),
3rd wk IC
Town Valley of Head Hunters (Col); Kansas
Pacific (AA); Bullets for Rustlers (Col), reissue. . 5
Local Girl in Warner Short
BLOOMFIELD, NEB.—"Ride the Whit
Horse," a short taken by Warners at th
White Horse ranch near Naper, features
local girl, Ida Volquardsen, as one of th
riders with the troupe.
Friday Shows Halted
LAMONT, IOWA—There will be no Frlda
night shows from now on at the Lamoi
Theatre here, according to Burdette Ros
manager. Ross said there will be a Saturdaj
Sunday feature.
Purchases in Ponca, Neb.
PONCA, NEB.—The Ponca Theatre, own«
and operated by Al Roth for the past tw,
years, has been sold to Glen Hyatt, of nei
Martinsburg.
jMtEWl.
JE'JL'.Cl
tk:
68
BOXOFFICE
:
: January 23, 191

itkec
'
I
'
the
,
vision
He
. Announcements
. . Perry
. .
. . Counsel
. . Entertainment
. . Ben
. . Among
!
. .
Ji
StOi
«i Artiste
'«P BatauB; s
'^m Theati
'tio. Mat, Go!
stretcii^
Telemeter Only Solution
To Costs, Columnist Says
MINNEAPOLIS-- A.s soon as Congress
authorizes TV's use of Telemeter and enough
of the necessary set attachments can be gotten
into set owners' hands, a large number
of special entertainment events, particularly
sports contests, will be Telemetered, it was
predicted by Dick Cullum, Minneapolis Morn-
^- Ing Tribune sports writer, in his daily column.
spilal dtj oIf(ri«l
CuUum said he favored Telemeter because,
Wtoes Bitliiii(
otherwise, many sports could not survive TV
[
P'liiictioii ol I "Oil!
*^'"P^''''°" ^""^ ^^' owners would get noth-
^M'Mlbiiijsjrgsijjlng.
Homer ajiii jttijj , "if promoters of the biggest sports events
cannot find a way to collect something from
viewing audience through their home
'^'sitariantliiircii,
—
I
fMtf /Hd
WU
i
sets, they will go in for closed circuit teleinto
theatres and homes will be blacked
I out," Cullum predicted.
also prophesied that "powerful theatre
interests will fight the Telemeter tooth and
nail because if there is no legislation at all
the theatres win."
^t the same time. H. C. Bonfig, Zenith
teuperatuil
*""'"'* Radio Corp. vice-president and sales manffle
lone re&laggj^ addressing the Minneapolis Advertising
club, declared that subscription TV is the
only answer to the industry's "skyrocketing"
''';"
time and production costs problem. He said
'"television simply must put its economic house
i week loi "Miss Sjc Ij^ order."
,do' and tlie secor.a I.
The Zenith executive pointed out that comilmercial
TV has become so costly that only 50
lise.'
1 m\
jjof the nation's top companies can afford as
,*BJ; Soliii Dim 1 imuch as a weekly half-hour network program.
,jHe also cited the prediction that at least 30
BlWl.,
Mil! .ipei" cent of all new TV stations are going to
liyii(IiUf|i*GMl..SJi)e operating in the red in 1954.
BGiliie !UAi,M»t,lji Bonfig went on record that color TV set
mass production "is at least two years away
uid probably more."
e
fjePoncai
will be oof
CJlose Independence Iowa
INDEPENDENCE. IOWA—'Hie Iowa Theahas
been closed, leaving just one motion
;ture house, the Malek. in this city. R. L.
E: lix, manager of both theatres, which are
)wned by Iowa United of Des Moines, said.
We regret after these many years that we
ind it necessary to close the Iowa." He said
hat the company had made no immediate
•lans for the theatre's use. The Iowa had
leen closed for short periods in past years.
mt had been showing films each night except
jVednesday for some time.
^our Install Big Screens
DES MOINES—More wide screens have
een installed in theatres throughout the
of such improvements
ere made by the Webster at Webster City.
.le Garwood at Guttenberg. the Strand at
/est Liberty and the Iowa at Lake City.
o Build Airer Near Geneva
GENEVA. NEB.—Ewalt and Son, operars
of the Rialto Theatre here, plan to
Jild an airer on Highway 81 across the
from the Kaneb Pipeline terminal.
,>ad
a Install at Wolbach, Neb.
WOLBACH. NEB.— Mr. and Mrs. Alfred
ernay have ordered a wide screen for the
npress Theatre. The new screen and proctors
are expected to be in use sometime
February.
MINNEAPOLIS
"l»he Northwest Variety Club will fete Bennie
Berger, retiring chief barker, at a testimonial
dinner at the Hotel Nicollet February
15. Sim Heller, newly elected first a.sslstant
chief barker, is chairman of the committee in
charge of an-angements. The elaborate affair
will include a considerable amount of entertainment
as well as cocktails, hors d'oeuvres
and a sumptuous repast. Ticket sales are
being handled by Lowell Kaplan and Pay
Dressell.
' Having chosen Harry Levy, 20th-Fox city
salesman, as president, the recently revived
Fiddlers club of film folk completed its slate
of officers by electing Bob Hazleton, vicepresident;
Sidney Volk, treasurer; Paul Lundquist,
secretary, and Iz Friedman, sergeant
at arms. The Hotel Dyckman will be the
club's headquarters and several social events
for the winter arc being planned.
Branch managers attended a meeting called
Monday by J. T. McBride, Paramount, who
is the area's film exchange chairman for the
annual National Conference of Christians and
Jews campaign which starts February 1. A
mass meeting of all exchange employes is
planned. A concerted drive will be waged to
have all exhibitors enlist as members and to
obtain other members, .said McBride.
Jerry Safron, formerly with Columbia in
Canada, has been appointed by Hy Chapman,
branch manager, to the newly created post of
sales manager at the Minneapolis branch .
Ivan Fuldauer, MGM exploiteer, flew in from
Des Moines to assist local exploiteer Harry
Sears to prepare for the coming to Minneapolis
of MGM's long trailer, which was used
in the Desi Arnaz-Lucille Ball picture. "Tlie
Long. Long Trailer." It's being driven around
the nation to help publicize the coming release
and its visit here this week got a sizable
amount of attention from the press, television
and radio. The picture is set for the
Minneapolis Gopher February 19. Starlets
Perry Shean and Katherine Reed are in the
trailer party and they were interviewed in
the newspapers and over the air.
When "The Robe" breaks for Minneapolis
neighborhood and suburban houses next
month it will be presented at advanced $1
admissions. This compares to the SI.50 scale
during the downtown first run and the 85
cents for "Quo Vadis" when the latter had its
. fir.st subsequent run here Smoot.
Warner Bros, booker, has been promoted to
the sales staff and will cover the northern
Minnesota territory formerly handled by
Herb Blass. who was upped to Des Moines
manager.
J. .\. Walsh, Paramount home office exchange
operations representative, departed
for Muineapolis from Seattle by train Friday
1 15) and was due to arrive here Sunday at
10 p.m. But his train, bucking 30 below
zero temperatures and snowstorms, didn't arrive
until 6 a.m. Monday. He's wondering if
it's the influence of J. T. McBride, local
Paramoi'nt manager. When Walsh took off
with McCarthy by plane for New York a
year ago, leaving here at 7 a.m., they were
due in New York at 12:30 p.m., five and onehalf
hours later. But the field in Gotham was
so shrouded in fog that they actually didn't
land there until 10:30 p.m. that night.
When Paramount releases the new Martin
and Lewis picture. "Money Prom Home." in
this territory next month it'll definitely be
only in 3-D. according to announcement from
the exchange here, although the offering as
a 2-D release played the Minneapolis Radio
City and St. Paul Paramount the day and
evening before New Year's, doing a tremendous
business . Marcus. Columbia district
manager, was in from Kan.sa-s City .
For the first time, two Cinemascope pictures,
"Knights of the Round Table" and "Beneath
the 12-Mile Reef." are being pre.sented in
opposition to each other here at the Radio
City and Orpheum. It's the .same in St. Paul,
where both "The Robe" and "Knights of the
Round Table" are on view.
"Little Fugitive," named on nearly all of
the 1953 ten best pictures lists and being
distributed in this territory by Don Swartz.
has been set for the World here to follow
"The Ciuel Sea" at the Ted Mann house. It
also has been booked for a week at Eddie
Ruben's Hollywood in Sioux Falls. S.D.
Neighborhood houses are going for the reissued
"Kim" and "Scaramouche" combination
Bob Kaye of the Minnesota Amusement
. . . Co. advertising-publicity department
resigned to become manager of the Paul
Mans' suburban Richfield Theatre . . . Kathy
Marlowe. 19-year-old subject of a national
magazine's February photo layout, was off to
Hollywood where she has been pacted for
pictures by Independent Productions . . .
Charlie Weiner. IFE distributor, is continuing
to set "The Secret Conclave" under Catholic
.society sponsorship in various towns.
Bennie Berger. North Central Allied president,
arrived back from Los Angeles where
he combined vacation fun and business for a
fortnight . field folk said
farewell to Jimmy Nederlander and wished
him luck when he departed permanently for
Detroit. Mich., after turning over his lea.se
of the Lyceum, local legitimate house, to Bennie
Berger. He's entertaining several fine
offers in his home city.
St. Paul projectionists union elected Harold
Miller as president . the speakers
at the 60th anniversary dinner of the
stagehands union at the Hotel Radisson
were Ted Mann, owner of the Minneapolis
and St. Paul World theatres; Charles
Perrine. Minnesota Amusement Co. executive,
and Major L. E. Thompson. RKO Theatres.
Edward Schwartz of Ad-Arts was toastmaster
. for the plaintiffs in the
five local antitrust suits against major distributors
now on the federal court calendar
say their actions are unaffected by the U.S.
Supreme Court decision in the Baltimore
Crest Theatre case holding in the film companies'
favor that first runs could be restricted
to downtown theatres.
Music for "Gilbert and Sullivan" i.s played
by the London Symphony Orchestra, under
Sir Malcolm Sargent's Direction.
PROGRAMS \;rJc:p.
FREE ! Sample Kit FREE
3 Program Stylci! 3 Price Ranges!
'"'.o'^ THEATRICAL ADV. CO.
2310 Cox Detroit 1. Mich
|)XOFFICE January 23, 1954
69

. . William
. . Alfred
^
OMAHA
—
f
of Cinemascope probably would be made at]
Grand Island and Hastings situations arouncf
the fir.';t of February.
I
Urges
•The Variety Club will hold its inaugural dinner
dance this weekend at the Blackstone
hotel J. Robert Hoff will be installed as
chief barker . . . Carl White, Quality Theatre
Supply, was in Atkinson last week installing
wide screen and other equipment at the Miller
Theatre, owned by A. G. Miller.
Judy Cannon, little daughter of MGM office
manager Evelyn Cannon, received a package
last week from Copenhagen. Denmark
a pair of wooden shoes of the type worn
there. They were a gift from her Uncle
Alfred Nielsen of Louisville, Neb., who had
his sister in Copenhagen send the shoes to
Judy . . . Cyril Schulte, exhibitor at the Star,
Anthon, Iowa, has installed wide screen. The
Moon at Wilber also has added wide screen
and new lenses.
Mrs. Hal Burright, wife of the exhibitor at
Orleans, Neb., was in Clarkson hospital for
an operation . . . Jack Andrews, Paramount
salesman, was the latest on the Row to be laid
low with the flu . . . Janet Townsend, secretary
at MGM, and her husband bought a new
home at 4125 North 55th .
Miskell,
Ti-i-State district manager, said installation
A. W. O'Donnell, former UA office manager
joining the Universal Salt Lake City staff
is
O'Donnell. who previously worked for U-]
30 years, started at Denver, then was with
U-I at Los Angeles and Seattle, where he
was branch manager. He returned to Lot
Angeles and was with RKO at Des Moines
before coming to Omaha with United Artists f,
The American Legion post at Wallace, Neb.
reopened the LeRoy Theatre, which hac
been closed for two months. The auditorium
was renovated and two new Ballantyne projectors
and new sound equipment were installed.
Free movies were offered two nights
following the Saturday night grand opening
with residents from surrounding communities
invited.
Says
Edw. V.
LONG
Long Theatre Co. Inc.
Bowing Green, Mo.
"A CONSTRUCTIVE
INFLUENCE in the
THEATRE INDUSTRY "
Ras Anderson was moved to head shipper
at MGM to replace Dean Wattonville, who resigned.
Wattonville was moved up following
the death of Charlie Lorenz. veteran of more
than 30 years. Ras, an oldtimer on Filmrow,
has a new assistant, Don Parfitt . . . Mrs,
W. H. Peterson of Missouri Valley, announced
the engagement of her daughter Patricia to
Reginald Gannon of Schuyler. A spring wedding
is planned.
INC.
c^TRE
COMPANV.
LONG THEA
^^^^^^p,
BOWUNO GR^"^
limited f '^"fte Street
2WW9 ^^i.{\°X KissourV
Kansas City
'^
things
for
Dear Hardy- ^d ^° "''/ht even to
TVOl>^'"^^,t,
Ml 0' "
We usually 6- qut o"" ' , , -^
granted. that «« ^^^n much to ^^ "^^If
cters tha^ "
to tne ^^e
\tters °^
^^^^
Qu
y°'i,^„ntlall:
.
jeneral
*°^'i h time
^".company. ,r IS hlgl^ ^tributes '.Z,
ihU'^V^ti^a^^ror o\.;--ren^:;--r,:roo^
rt".rrfIrthrtfe^'--"^ - \ ,^„. . t the^,
.eltare of t h»Pf "service such a= f^^fit
.nd sucb --.f otgaf-.rare-V^^ « ^^^ "^
ra^.lf aSot o. aolng. ^,,^^
^^ '
values in V^^, «e
features V^'^^^ to
T,e productifJV^.^e Hony«°f, \v,ey ^^f^\lU ^^'1\
=-P^"'u'r%""ons happy; ,\\,s d^^-^;; the .erchahts
>^r'sales messages t^f„„ hapPV ^/° Jnedules ^^
^^^^^
'^- "STrrni^^-.^^.^tt;"--
service.
FUO _, tluly.^n
] Wi
Walter Bradley, who has the New Moon
at Neligh, opened with giant screen last weekend
.showing "So Big" . Stern,
jDO'cWis
technical
director of the Omaha centennial, said
he is going to concentrate on efforts to get
Henry Fonda for the lead in the historical
play being written by playwright Bill Gibson.
Jimmy Stewart, one of the stars being considered
for the lead, told World-Herald critic
John Koffend in Omaha last week he had too
many picture com.mitments.
High Costs Force Closing
Subzero temperatures kept a lot of exhibitors
home last week but hardy out-of-towners
showing up were Sonny Thacker. South Sioux
City: Arnold Meierdircks. Pender; George
March, Vermillion. S.D.; Al Wuebben, Parkston.
S.D.. and Ed Osipowicz. Correctionville.
Iowa.
idlerHc'
WESTFIELD. WIS.—The Westfield Theatre,
owned by Arnold Schauer. has been
closed and will not be opened until next May
or June. The house is available for use by
local groups, Schauer said, if they will pay
heating costs. The film "Martin Luther" will
be shown by the Immanuel Lutheran church
in February at the theatre. Schauer said the
closnig was necessitated by operational costs,'
including labor, lighting and heating.
EVUhd
UNITED FILM SERVICE,
Br(^nch
Headquarters Office
I
Kansa; City, Missouri
INC.
Offices ...Chlcogo.. .Cleveland...
D et roi t...S on Francisco
Reopens With New Policy
SIDNEY, IOWA—The Sidney Theatre herei
has reopened with a change of
^
schedule, b]
Hereafter there will be two changes a week;-,
with no show on Tuesdays. Features will be)'}'
Sunday. Monday and Wednesday and Thurs- *;:
day. Friday and Saturday.
Installing Wide Screen
DURAND. WIS.—C. C. Noecker has closed
his Durand Theatre temporarily in order to
make alterations for installing a new wide^
screen.
Lori Nelson Joins 'Rainbow' Cast
Borrowed from U-I Lori Nelson has joined
the cast of RKO's "The Big Rainbow."
70
BOXOFFICE January 23. 1954 1 i-.

"oiiliibe.
' *P5t3.1
«Citssii
Art:
' Wat Wallace s
^«aiie,
which'
""s-llieaiiiliior
;wBallajtyn(,
• Tiipiiient jtit
lovfd to he
^Wattonvil
i^ wvei »i) folio;
OTE, veteran
"lilliJieronFifc
Don Parfitt
oiTVallej.aiHiic
r
tofhter Patritj
tbcjler.
Asprintj
.etter Urges President
To 'Remove Our Handcuffs'
MADISON, NEB.—Art.hur Gladvvater, exlibitor
at Madison, following the President's
Itate of the Union message recently in Washsi
[igton. sent the chief executive this letter:
"These words are in answer to your talk
5 the nation last night. You said that you
id not wish to handcuff any industry. Sinerely,
I hope you mean this when the motion
Icture industry goes before you with a new
icket tax bill.
"When you vetoed the bill on ticket tax last
jmmer, you not only handcuffed all small
leatres. but you locked many doors. Many
tiou^t us have stayed in business at a loss in
opes the present Congress would come to our
|ld. Please do not go back on your word.
ake the handcuffs off the motion picture
idustry and give us a chance to save our
ivestments."
Meantime, the Allied Independent Theatre
wners of Iowa, Nebra.ska and Mid-Central,
Its monthly bulletin, renewed its plea to
hibitors throughout the area that they connue
contacting congressmen and senators
r expressions of cooperation in repealing
federal admissions tax.
» tijs tlie Sew
Ting A. Biba, 59, Is Dead;
)rceClosin5
.-Tse W(;i
ted by ope
« Policy
a
..Alfred Stem, 6
' of
cW
bettot'
laeet
(•C.We'l"'*',
.iLoiin*''::'.
illsboro. Wis., Showman
HILLSBORO, WIS.—Irving A. Biba
J
mer of the Hillsboro Theatre here and the
'""^ Theatre in Chicago, died recently at
iadinttiehistj
* *^^ °^ ^^ ^^ '^^ ^'" ^os^''-"^ Memorial
arnitht Bill Gil
in Saranac Lake, N.Y. Biba and his
tie stars to!
^'other James pioneered in show business in
haWwefkhetajB^'^^""' '''''^"'^ "' ""'^ ""^^ '^'^'^"' ''°'''ings '"-
Ided the Ritz and Springfield theatres, and
the Towne.
B kept a lot of ei In 1936, the brothers came here to take
;t hardy out-of-tMi er management of the old Royal, which
:yrn2cker,So«th3 ey operated until the Hillsboro was built
trek;. Pender; Oe d opened in October 1942.
AlWiiehhen,
m
nieSiW*"'
S3
ihaller House Closed
3CHALLER, IOWA—The Schaller Theatre
re has closed. Tlie theatre recently changed
m a six-night weekly operation to four
hts a week in an effort to solve its
.ancial problem. FYancis Whalen, manager
the Schaller, has resigned and it has
been decided whether the house will rein
clo.^ed or whether a new manager will
hired and an attempt made to reopen.
>re Add Wide Screens
iES MOINES—Three more theatres in the
te completed installation of w'ide screens
week. They are the Orpheum at North
Slish, the Fox at Fort Madison and the
"'Ster
at Webster City.
Models in Hamburg, Iowa
(AMBURG, IOWA— Dick Downey, new
ler of Hamburg Theatre, has installed
4x12 curved screen. Other remodeling inles
the adding of cushion seats and new
rooms.
oduces 3-D in Oxford
XFORD. NEB— Paul Tramp, owner and
rator of the Granada Theatre, introduced
at his theatre the fir.st part of January
1 "Wings of the Hawk." Glasses were sold
ch could be used again.
Tornado-Destroyed Theatre Rebuilt
The Majestic at Hebron, Neb., lias rcdpcncd nirir iiKinlhs after a tnrniido swi-pt
the town and wrecked most of the town's main buildings.
HEBRON, NEB.—Out of the rubble of the
old Majestic Theatre has risen one of the
finest entertainment centers in this section
of the state, the new Majestic, which opened
recently.
Last summer, a tornado swept out of the
.southwest around 9 p.m. and struck this
south-central Nebraska town. Although there
were some 70 persons in the theatre, none
was injured. Some of the patrons ducked
under seats as the entire rear end of the
building was blown out, one entire wall
knocked down and parts of the other crumbled.
Owner Harold Struve, along with most of
the merchants and businessmen whose places
were destroyed, started the long and heartbreaking
task of cleaning up and rebuilding.
Struve took the opportunity to profit by
misfortune and added many up-to-date features,
including a wide screen. The new entrance
and front is attractively modernistic.
Max McCoy, 20th-Fox salesman from Omaha,
who covers the Hebron territory, .said the
lobby and interior rated among the best
in the state.
Struve's action in rebuilding was one of
RCA Products Rank Superlative in Quality
Speakers Are Big Investment!
It's Wise to Buy the Best.
Avoid all risk by buying RCA speakers — proved by more than
a million now in operation. The finest reproduction, engineered
by experts for all-weather operation.
BOOTH SUPPLIES
Up-tO'dote equipment will pay back its cost in patron enthusiasm.
Let us show you the latest in projection and sound,
including
3D
WESTERN
THEATRE SUPPLY CO.
214 N. Fltlttnll). Om.lh,i, N(b.
the examples cited by Mayor Ralph Hawkins,
who recently surveyed the recuperation after
the storm and said: "We are the newest old
town in Nebraska." The city is in fine financial
shape, thanks to the aid given Hebron
by surrounding communities.
Holds Annual Benefit
OGALLALA, NEB.—Al Kehr, owner of the
theatre in Ogallala, held his annual benefit
to aid the Goodfellows of Ogallala, admitting
youngsters to a Saturday matinee in return
for canned goods. The Goodfellows distributed
the food to needy families.
New Screen at Postville
POSTVILLE, IOWA—The Isis Theatre here
has installed a new panoramic screen and
new projector lenses, according to Lloyd
Palmer, owner and operator.
Anthony Kimmlns both produced and directed
"The Captain's Paradise" from a
screenplay by Alec Coppel and Nicholas
Fhipps,
POPCORN
LEADER
IS
Sell More of It!
Popping, seosoning, iforing,
vending of popcorn
does bettor by •qiupment
wo sell.
LUMINOUS SIGNS
AID DRIVE-IN TRAFFIC
Smooth drivc-in traffic flow depends on
good luminous signs. They arc a positive
must in today's successful outdoor operation.
COFFICE January 23, 1954
71
FICE

To Sell Bagley House
BAGLEY. IOWA—L. J. Frownfelter, owner
of the Boiinie Theatre here, said he has taken
over the theatre again and will dismantle
the equipment and sell it. According to
Fi-ownfelter, George Richards had purchased
the Bonnie, but was unable to continue its
operation. Fiownfelter says he intends to
pursue the welding trade as soon as he has
completed sale of the theatre.
: a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal It has
aeen a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
831 South Waboih Avenu* • Chicago 5, llllnoll
FILMACK
SPECIAL TRAILERS
LEAD THE FIELD!
Way Out In Front For Quality,
Fa>t Service and Showmanship.
Mf: :'^B
. fxcLusLycLy
Cinerama Still Dickers
For Twin City Century
MINNEAPOLIS—Cinerama still is interested
in the acquisition of the 1,600-seat Century,
one of the Minnesota Amusement Co.'s
four downtown first run theatres here, according
to Harry B. French, MAC president.
However, after a second visit to Minneapolis
of Harry Kalmine and a group of other
Cinerama executives to look over the local
situation again and confer with French and
his assistants, the deal still isn't set. Some
progress was made on the negotiations, but
the Kalmine party departed without reaching
an agreement on terms for the theatre.
"Both sides will try to work out existing differences,"
said French. "The Cinerama people
made it plain they're interested in coming
to Minneapolis. I'm hopeful that eventually
we'll be able to get together on the
points that now leave us apart. But it's only
accurate to state that the matter is in the
doubtful stage at this time."
The Minnesota Amusement Co. has a long
lease on the Century, which it is willing to
sell to Cinerama if the terms are satisfactory,
French has made known.
After their first visit to Minneapolis, the
Cinerama executives corresponded with French
at considerable length without reaching an
agreement. They came again at the MAC'S
president's invitation.
Currently, Cinerama's closest proximity to
the Twin cities is Chicago, some 500 miles
distant. If the Century is acquired this would
be the only upper midwest stand.
p% Kept Parents in Mind
NORTH PLATTE, NEB.—AI Bamossy, manager
of the Fox Intermountain Theatre here,
had parents in mind when he lined up his
New Year's eve program at the Paramount.
Instead of the usual midnight show, as in
past years, he planned four complete programs
at 5:25, 7:25. 9:50, and midnight. This
way, he contends, the parents can satisfy the
youngsters early in the evening, tuck them
safely to bed and then do their howling free
from parental responsibility.
Phil Corey Joins 'Killer' Cast
Phil Carey has joined Fred MacMurray in
the topline cas" of Columbia's "The Killer
Wore a Badge."
Bronislaw Kaper has been set as director
of music on Warners' "Them."
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd.. Kansas City 24. Mo.
Please enter my subscription to BOXOFFICE. 52 issues per year (13 of which contain
The MODERN THEATRE Section).
D $3.00 FOR 1 YEAR D $5.00 FOR 2 YEARS D $7.00 FOR 3 YEARS
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS..
TOWN
NAME
STATE
POSITION
Besi Patrons Are Men
Survey in Elma Shows
Elma, Iowa—Charlie Jones, owner oi
the Elma Theatre here, surveyed his audience
during one entire month and came
up with the conclusion that his best patrons
were the men. In his survey he
found that 12 per cent of those attending
the theatre were over 50 years old, 25 pei
cent were teenagers, 4 per cent were
daters, 23 per cent women, 26 per cenl
men and 9 per cent families.
The total of only 99 per cent led Jones
to the conclusion that 1 per cent of his
patrons came in on passes or simpl}
walked in.
V
Other conclusions were: (1) that the
women audience has been lost in an orgj
of blood, swords, pirates, Indians, war
murder, cowboys and baseball; (2) that
teenagers, though noisy and scatter-i
brained, constitute a valuable part of th(, Sim'
present and future business; (3) that ifente
families are a smaller percentage of hisi
total patronage than he had thought, and
(4) that a fairly healthy percentage of the
over-50 group was still available.
Autry Buys Rodeo Stock
Of Late Leo J. Cremer
OMAHA—Gene Autry likely will be one:
„ m
ikMa
the producers of the Ak-Sar-Ben Rodeo tl
year. The cowboy star has purchased a hi
interest in the rodeo properties of the li
Leo J. Cremer. who was kiUed last man
when he jumped from a runaway truck ne^ji
pu( i 1
his ranch at Big Timber, Mont.
Emlhft
Au'ry's business agent. Earl Lindsey, si
the star would produce the same rodeo ,slio
that were produced by Cremer. That woi
include the big rodeos in Omaha as well
those at Colorado Springs, Pueblo, E
Moines, Casper, Wyo.; Nampa, Ida., and Hi
ing, Mont. Cremer's properties were reportj||a!
to be valued at more than a quarter of
million dollars.
CS in Town of 1,231
MINNEAPOLIS—O. E. Maxwell, Ni
west Sound Service head, reports he has t
stalled Cinemascope equipment and sterf
phonic sound in the theatre at Monticel
Minn., population 1,231. Northwest also k
installed or has orders
i
to install the
equipment in theatres at Austin (2), Rochi
ter, Winona. Virginia, Hibbing, Mankato, Pa
mont, Minneapolis and St. Paul, and
Bowman, Wahpeton, Belfield and Graftc
N.D.. and Superior, Wis. Four Minneapd
independent and suburban theatres, the V^
Bros. Terrace, Riverview and Nile and
Field-Kaplan St. Louis Park, have the
.itallations and are ready to go with "T
Robe" when it becomes available for thi
next month.
More to Wide Screens
DES MOINES—More and more Iowa thi
tres are following the trend to wide scree
Among those which announced conversion'
the new screens in the last two weeks i'
the Rock at Rockford, the Perry at Perry, f-
Dawn at Elma, the Star at Anthon, i'
American at Cherokee, the Lime at Li
Springs and the Princess at Odebolt.
III
Is
'*Wa
>>i
72
BOXOFFICE January 23. 11*

I
Mis;
I
ti
'^eMen
3WS
* '•««, .„„
lost Twin Cities Runs
)f 'Kate' Are in 2-D
^MINNEAPOLIS— "Kiss Me Kate" had a
.ccessful Loop first run here as a 3-D picre.
Nevertheless, neighborhood and subban
houses, including those equipped for
"^ •» kis surv,/ e depthies. are now showing it in 2-D. with
""«"li»seallt.t le single exception of Minnesota Amusement
Co.'s Uptown. Moreover, the Uptown
"Mjeasoli!;,
^ ' W ttnt { t, its newspaper ads after the opening day
' "'Wt, 25 pet ,. I'ade no mention of 3-D.
Ifmilies. MGM branch officials stated one theatre
1
"Pw addition to the Uptown wanted it in 3-D,
ceil Ml
"'^' 1
It
per ctnt
no prints were available.
«i
" ;'Kiss
passes ot sit
Me Kate" not only did good busine.ss
cwntown. but its 3-D also won the favor
c critics and customers.
>* «tt; (1) iiiji
[Exhibitors generally, however, apparently
'slwntetini,
l-'l that despite the improved sentiment
PinlK, Mans, .
t'ated for 3-D by "Kate," "Hondo" and
ai baseball; i;
•fiss Sadie Thompson," the two latter now
and su;
cTent in the loop, there's still so much
1 'alnable pin il
pjudice against the Polaroid gla.sses, part'ularly
in the outlying sections, that 3-D
K blsmss; ill L
ite peitentaje
tfll is more of a boxoffice liability than an
n he had thoufbl, i
lalthjpertenlafeol.
diet.
flill atailahle, !
-(maha MGM Produces
CIth Year Magazine
Rodeo StOC; ;)MAHA—Vlncent Flynn. MGM manager.
*'^ office manager Evelyn Cannon turned
Ciemer
e'tors last week and produced an eight-page
I
'*
iTj liielj till 5t
"lagazine." Their cover figure was Leo the
.^i-ai-BenBoirajJM Lion with Leo saying, "Let's Make
pperties i lln
ney Together in My 30th Year.'
lie 30th Anniversary Jubilee number was
md at the top. with the pages in different
ttufUprs, each page a little longer than the
tabei. Mont.
1 on top to give the bottom of the brochure
aricolored effect. Each page was headed
:jce the same rodeo! a box with a different message for the
Creuer, That ibitor clearly displayed,
of MGM products.
followed by list-
[embers of the staff are plugging hard for
five-week bonus. Salesmen are hitting
(]« road Monday mornings and working
lore than a OiiartelP"^'^ Saturday noon.
To Equip and Remain Open
IJUHAND. WIS. C. C. Noccker, iiianiiKi-T
ut tlie Durand Theatre, ha.s ordered equipment
which will make it possible for him to
run both 3-D and wide-screen films. When
Noccker announced that he wa-s closing the
Durand because of high wintertime operating
costs, many urged him to remain open and
try new techniques. Involved in keeping the
theatre open is an investment of about
$2,500 by the city council in remodeling work
and $11,000 by Noecker for new lenses, sound
equipment and screen.
Humeston Theatre Sold
HUMESTON— Curt and Elsie Bigley, owners
of the Humeston Theatre here, have sold
the business to Mr. and Mrs. Dave Martin of
Leon, who will take possession February 1.
The Bigleys had owned and managed the
Humeston for four years.
Frank Shipley Is
Mayor
LENOX. IOWA— Frank E. Shipley, owner
of the State Theatre here, has taken over as
mayor. The exhibitor was elected to a twoyear
term at the last municipal election.
Manager in Albia Marries
ALBIA, IOWA—Robert H. Morton, manager
of the King Theatre, was married to
Miss Ruth V. Kinkenon of FYemont, Neb.,
in a ceremony at the home of the bride's
mother, Mrs. Harry Kinkenon.
Church Program at Theatre
WATERTOWN, WIS. — The I m m a n u e 1
Lutheran church held its Christmas eve children's
program in the Classic Theatre, managed
by Oscar Baumann.
Manage in Culbertson, Neb.
CULBERTSON. NEB.—Mr. and Mrs. Bd
Propp are the new managers of the Gem
Theatre in Culbertson.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING mSTITUTE
825 Von Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive inlormalion regularly, as released, on
the lollowing subjects for Theatre Planning:
D Acoustics n Lighting Fixtures
D Air Conditioning g plumbing Fixtures
D Architectural Service
p p.^jecors
D "Black" Lighting
Projection Lamps
Q Building Material
r-, ^ n Seating
a Carpets
n /^ • »« I.- Di-j Signs and Marquees
Coin Machines
a -»
D Complete Remodeling ^ ^ound Equipment
D Decorating
Television
n Drink Dispensers D Theatre Fronts
Drive-In Equipment Vending Equipment
U Other Subjects
riiealre
Sealing Capacity
Addiess
City
Screens
dto«
;thel
las"*
the
PI""
[the
,aai«tA»«
DISCUSS 30TH .WNIVERS.VRY—When Midwest Division iVIanaffer Burtus Bishop
isited Des >Ioines recently he outlined plans for the .MOM 30th .Anniversary Jubilee
elebration to the staff here. Left to right, seated: Florence Baker. Geraldine Robuck,
lelen Long, Shirley Ga.ss, Helen E. Hansen, Marsaret .McGaffce and John J. Pilmaier.
Jack row: Howard T. Dunn, .Morris Nystrom, Chet Howser, shippers; AVilma Foster,
>ooker; Harold Sutphin. Theo .Anderson, Kay Taylor. Virginia Jacobs. Margaret
towson, Helen I. Hansen, Manager Jerry AIcGIynn, booker Daryl Johnson, George M.
laumeister. Fred D. .Vrmington jr. and Bishop.
S'cle
Signed.
Postage-paid reply cards for your further convenienci
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
each month.
iOFFICE January 23, 1954
73

!
: January
!
-Ji
this
man
has
itfii
in
his veins
BUSINESS EXECUTIVES
CHECK THESE QUESTIONS
If you can answer "yes" to most of them, you— and your companyare
doing a needed job for the National Blood Program.
o
Oha;
o
o
HAVE YOU GIVEN YOUR EM
PLOYEES TIME OFF TO MA
BLOOD DONATIONS?
HAS YOUR COMPANY GIVEN
AN RECOGNITION TO
DOfNORS?
HAVE YOU ARRANGED TO HAVE
A BLOOOMOBILE MAKE REGU-
LAR VISITS?
o
O
/^\
o
HAS YOUR MANAGEMENT EN-
DORSED THE LOCAL BLOOD
DONOR PROGRAM?
HAVE YOU INFORMED EM-
PLOYEES OF YOUR COMPANY'S
PLAN OF CO-OPERATION?
DO YOU HAVE A BLOOD
DONOR HONOR ROLL IN YOUR
WAS THIS INFORMATION
GIVEN THROUGH PLANT BUL-
( )
COMPANY?
LETIN OR HOUSE MAGAZINE'
HAVE YOU SET UP A LIST OF
VOLUNTEERS SO THAT EFFI-
CIENT PLANS CAN BE MADE
FOR SCHEDULING DONORS?
HAVE YOU CONDUCTED A
DONOR PLEDGE CAMPAIGN IN
YOUR COMPANY?
Remember, as long as a single pint of blood may mean the difference
between life and death for any American . . the need for blood is urgent
MiS9!iliP!l!iP
I
Of course he'd never volunteer to give blood,
anyway. But any resemblance of this old duffer
to the average, red-blooded American is a
mistake.
For instance, several mOhon healthy Americans
have given blood. But it's not enough.
So this is to tell several million more Americans
that their blood is needed— now!
We've never let anyone down who was in
trouble. When a GI gets wounded and suffers
shock— he's in bad trouble. He's got to have
blood and lots of it! Folks here at home need
blood too—to save their Hves.
So make a date with your Red Cross, Armed
Forces or Community Blood Donor Center.
One hour and you're on your way.
GIVE
NATIONAL BLOOD PROGRAM
give it
again and again
74
BOXOFFICE :
23, 19l

E
Cleveland News Aids
In Tax Repeal Drive
CLEVELAND Ernest Schwartz, president
of the Cleveland Motion Picture Exhibitors
Ass'n., representing the independent theatres
of Cleveland, and Frank Murphy, Loew's
Theatre division manager, repre.senting the
circuit houses, won the support of Nat Howard,
editor of the News, in their effort to
secure the repeal of the 20 per cent theatre
admis.sion tax. As a result, the News, on
January 15 carried an editorial favoring the
repeal of the tax "for the good of the community."
Headed "Film Theatres, Hard Hit, Merit a
Break," the editorial read: "With 50 theatres
of Cleveland having closed in the last three
years and many of the metropolitan theatres
running deep in the red, the Cleveland Motion
Picture Exhibitors Ass'n. is going to the
public and Congress with frankness about
theatre troubles, to seek again the repeal of
the 20 per cent federal excise tax on admission
tickets.
"The theatres feel that the margin of this
tax 'bite,' if left in their hands, may stop the
wholesale downward -slide of motion picture
business in Cleveland.
"The News favored the exci.se tax repeal
last year, and both House and Senate of
Oongress passed it. The President held it up
ay pocket veto pending his 1954 budget program,
but he did say the film theatres would
;et relief this year.
"We feel vigorously that the theatres delerve
it. Tliey run businesses with rising costs,
ncluding labor and overhead. They get nothing
in return for this special 20 per cent
»x, which, as Er-nest Schwartz points out,
to be paid even when you're losing
money. Practically all other busine.sses are
it least rated tax-wise as to their income.
3Ut not the theatres.
"Cleveland would be a sorry city without
film theatres. The neighborhoods which
fts
lave lost these 50 theatres are the worse
or the loss. For the good of the community,
his slide should be stopped."
lOan Fontaine to Detroit
for 'Bigcanist' Ballyhoo
DETROIT—An exceptional promotion camlaign
for an independent release, well in adance
of opening, was worked out Monday
|11) for Filmakers' first release, "The Biga-
;t." distributed in this territory by Dezel
I'roductions, and scheduled to open January
|9 at the Madison Theatre, operated by
lited Detroit Theatres.
Joan Fontaine, star of the film, and her
iroducer husband Collier Young flew in from
loston, working with UDT exploitation diictor
Alice Gorham on a close schedule of
idio, television and other personal appear-
|nces. a luncheon for the critics, recorded
iterview with showcaster Richard Osgood
nd other events. The local details of the
impaign were worked out by Clair Townmd,
branch manager, and Albert Dezel.
4oon' to Play on Stage
I
TOLEDO—The 3,400-seat Paramount, opiated
by the Carl Schwyn circuit, has booked
|rhe Moon Is Blue" for its stage Februarv
1-13.
Allied Drive-In Sessions
To Discuss New Methods
CINCINNATI—The adaptation of new projection
and sound techniques to drive-in theatres
will be one of the high points in di.scussion.s
and speeches at the National Allied
Drive-In Theatre convention at the Netherland
Plaza hotel here February 2-4.
Herbert Harnett, president of the Society of
Motion Picture and Television Engineers, will
discuss this facet of new industry techniques.
Other speakers, according to ITO Secretary
Robert Wile, wlil include Marc Wolf, president
of the Y&W circuit, Indianapolis, and
former Variety International chief barker,
who will talk on film problems; Albert E.
Sindlinger of Sindlinger & Associates; Mike
Simons, exhibitor relations director for MGM.
and Abram F. Myers, general counsel for
Allied States Ass'n. Wilbm- Snaper, president
of Allied States, will preside at all drive-in
sessions.
C. F. Pfister, president of ITOO, will preside
at the ITO meetings. Registration for
the ITO convention will start at 10 a.m.
February 2 and the ITOO board of directors
will meet at 5 p.m. in parlor G. There will
be a dinner at 7:30 the first evening at the
ELEC TKI) lOK :iOtli TERM—Ernest
Schwartz, who first became president of
the Cleveland .Motion Picture Exhibitors
.\ss'n in 1934, has been elected to ser\e
in that capacity for his 20th term. Most
of the work of the president of the assm-iation
deals with labor -management relations,
and so ardently has Schwartz worked
in this field, that Harry Carter, business
manager for I.\TSE Local 160, said at the
association meeting that "because Ernie
spends so much time at union headquarters,
we should issue a membersliip card to
him." Schwartz' work also includes publicity
of exhibitor community activities.
.Also re-elected were Ted Vermes, treasurer,
and board members Myer fine and
P. E. Essick. for three-year terms; Ted
Vermes and Max Lefkowich, two-year;
Henry (;repnl>erKer. Howard Reif. Joseph
Rembrandt. Roy Gross and Frank
Porozynski, one-year.
Beverly Hills club, at no charge to registrants.
The first business se,ssion will open the following
day at 10 a.m. in parlors A. B. C and D.
After the 12;30 luncheon in the Pavilion
Caprice, there will be clinics for small towns,
subsequent runs and art theatres at 2 p.m.
in the fourth floor parlors. The final business
session will open at 10 a.m. February 4
and that evening there will be a combined
banquet, with delegates to the drive-in convention,
at the Gib.son hotel. Directors of
Allied States Ass'n will meet on February 5
in parlor A of the Terrace Plaza and observers
will be welcome to attend.
Luncheon and bingo party for women at
the convention will be held on the second day
of the convention at 2 p.m. at Caproni's restaurant,
and at noon February 4 a style show
and luncheon will be given at the Gibson
hotel, followed by a toiu- of the Proctor &
Gamble drug products plant.
Toastmaster at the final banquet will be
L. J. McGinley, general manager of the
Fourth Avenue Amusement Co., Louisville.
Ky.. and a former pioneer film executive.
Among fir.st which have reserved display
space are Gold Medal Products. Arvin Industries,
Mission Orange. Ballantyne. Berlo
Vending, Carbonic Dispenser, Advan-Ads,
Cinesnax. Coca-Cola. Dairy Service Co.. Minneapolis
Speaker Reconing. Eprad, First-
American Products. Hershey Chocolate,
Krispy Korn, E. Kahn's Sons. Manley. Krazy
House. Midwest Theatre Supply. Miracle
Sales. Cole-Spa, National Theatre Supply,
Dad's Root Beer, Nehi Corp.. Pepsi-Cola.
Reavis Vending. Rex Specialty Co., Standard
Vending, Sel Mix Dispenser, Strong EHectric
Co., Hollywood Servemaster, Star Mfg. Co..
Rensselaer Miniature Ti-ain. Supurdisplay
and Theatre Specialties.
Sets 'Secret Conclave'
DETROIT—Mark Goldman of Cleveland,
representing Italian Films Export, called at
Clark Theatre Service to arrange a first run
show'ing in Port Huron of "The Secret Conclave."
The feature, which deals with the
coronation of the Pope, will be shown in all
Clark theatres which draw any great amount
of patronage from Catholics. The Port Huron
engagement will be followed by bookings at
Caseville, Ubly, St. Charles, Dowagiac and
others.
Mrs. Eva Wayne Dies
CLEVELAND—Funeral services were held
Monday il8i in the Temple Memorial funeral
home for Mrs. Eva Wayne, mother of Aaron
Wayne. United Artists salesman. Mrs. Wayne
-was born 90 years ago in
Cincinnati, but had
long lived in Cleveland. Survivors also include
two other sons and a daughter, with whom
she made her home. Mrs. Wayne was a sister
of Mrs. Skirball, mother of the Skirball
brothers.
Life Story of Dancer
"The King's Mistress" is the life story of
Lola Montez. 19th century dancer and adventuress.
RXOFFICE January 23. 1954 ME 75

. . Tony
. . Bert
. .
DETROIT
Chirlcy Hicks, contract clerk at Paramount,
had the thrill of being companion for Pat
Crowley upon the stai''s Detroit visit . . .
Tommy O'Toole. video projectionist, is kept
hopping with the requirements of the new
medium, but still keeps in close touch with
theatre projection activities . . . Walter
Wanger, Allied Ai'tists producer, and John C.
Flinn, advertising-publicity chief, were in
town for a special confab with new Branch
Manager Nathan Levin about the local release
of "Riot in Cell Block 11."
. . . William
Eugene Sickelman, traveling auditor, is in
the Columbia exchange for a short stay . . .
Morenci may soon have a new exhibition,
with the transfer of the Rex Tlieatre, reports
from southern Michigan say
Kentz has switched booking of the Riviera
and Lake at Port Huron to Bill Clark's Clark
Theatre Service.
.
Nicky Goldhammer, Allied Artists executive,
was another local visitor Homes
of Republic is holding forth back of the
new highly polished waxed floors . . . Dorothy
Ackerman has registered title to Ackerman's
Candy shop in the East Side Theatre
Mrs. Lillian Belinsky. well known to
.
nearly
all filmites as the wife of Irving Belinsky who
for many years operated the Film drug store,
has entered an Ann Arbor hospital for treatment
. Cici, supervisor of the
DETROIT DESK SPACE

leil
! M)litf lilies
;
iveti;
.
I
,
Essick
j
MEMPHIS—"Sadie
i
She
24
locre
'"'ttsctionith;;:
•iditioiial week,
,-
*« Vaf„i
eyebd
a
T
"oltlitteiiiotr.;,
liters last
V
'father, several pii!
m
I ratiiiss. "The L,
intere.':
the week's percd
ne. It held for s ([
M lip
151. Tt.i
ers, alllii thei:
ybiBiiess.asdic
pun 'Col), K
Cleveland Hanna to Offer
Film and Stage Policy
CLEVELAND—Thf HiiniiH. Ck'veland'.s only
llegitimate theatre, will go into a part-time
run film policy as a result of negotiations
ifli-st
concluded with P. E. Essick and Howard Reif,
heads of Modern Theatres circuit.
and Reif have leased the 1.500-seat
Hanna for the periods when no stage show
is booked. They plan to offer outstanding
.pictures on an extended run policy. Their
lease becomes effective February 14,
In preparation for this change of policy,
the Hanna will be equipped with a large screen,
with Cinemascope installation to follow.
Milton Kranz. house manager, will continue
in that capacity. Scarcity of roadshows and
ilong periods of dark weeks at the Hanna has
linade.it expedient to adopt a mixed flesh and
jscreen policy for the remainder of the season.
IlBringing pictures to the Hanna gives Cleveland
nine downtown first run theatres. The
pthers are Loew's State, Ohio and Stillman,
the RKO Palace, the SW Allen, the Hippofirome
and Tower, operated by Telenews, and
Lower Mall, a Community circuit house
fhe pecializing in art and unusual features.
Sadie' Receives Huge
Welcome Across River
'-rom Southeast Edition
Thompson." banned
iiere by censors, struts her stuff in two West
fiemphis theatres—just across the Missis-
!;ippi river in Arkansas—starting this weekend
and continuing as long as Memphians
vant to see her.
was welcomed to the city of West
Memphis by Mayor H. B. Price, who said:
"Sure we want the movie shown in West
Memphis. We want a lot of people from Memphis
to come over and see what a fine, progressive
city we have."
After Lloyd T. Binford, chairman of Memphis
board of cen.sors, announced that Columbia's
3-D movie, "Miss Sadie Thompson,"
had been banned completely in Memphis
where it had been booked at Malco, M. A.
Lightman sr., president of Malco Theatres,
announced it had been booked at Malco's
West Memphis theatres, the Avon and Sunset
Drive-In. It was scheduled to open January
15 simultaneously at the two theatres and
run as long as Memphians come to see it.
Both are equipped to show 3-D pictures.
At the first preview of the picture the
Memphis censors said the Rita Hayworth
dance scene would have to be deleted. Columbia
refu.sed. Then Columbia offered a
toned-down version of the dance. Censors
saw it, and then Binford announced that
three of the four censors who attended voted
to ban the picture altogether.
BOWLING
DETROIT— Amusement Supply Co. rolled
into first place in the Nightingale Club Bowling
league taking the lead away from projectionists
Local 199. Team standings are:
Team Won Lost Team Won Lost
Amusement Sup. 30 22 Altec Service 26 26
Local 199 29 23 Notional Corbon . 28
Ernie Forbes 26 26 NTS 21 31
The following scores resulted; Roy Thomp-
.son 196 for 545, Carl Mingione 538, Virgil
Lazarus 200 for 527, Francis Light 201 for
527. Matt Haskin 523. Fred Butterfield 503,
Nick Forest 192.
COLUMBUS
•Ten best film of 1953 as .-elected by Samuel
T. Wilson, Columbus Dispatch theatre
editor, include "From Here to Eternity,"
"Shane," "Roman Holiday," "The Cruel Sea,"
"Martin Luther," "Hondo," "Band Wagon,"
"Lili," "How to Marry a Millionaire" and
"The Robe." Heading the runnersup are
"Stalag 17" and "Come Back, Little Sheba "
Fred Rowlands' Livingston Theatre is the
first neighborhood to announce showings of
"Martin Luther." This much-discussed feature
opens a four-day stay at the East Side
house January 24 . . . Joe Dobbins. 37, WCOL
disk jockey who was killed in the crash of a
private plane near Knightstown, Ind., had
many friends in Columbus theatre circles.
During the war he served with the public
relations division of the fifth service command
and was personal announcer for Red
Skelton on war bond drives.
Nat Wolfe of Cleveland has purchased the
1,000-seat Columbia in downtown Portsmouth,
Ohio, from Stanley Warner Theatres operator
of the Laroy and Lyric. James Tracy will
continue as manager of the Columbia . . .
George Schroades, night superintendent of
Loew's Ohio, is recovering at home following
an operation . . . Charles Dillon, stagehand
at Loew's Ohio, recently was awarded a gold
card by the lATSE local symbolizing his
golden anniversary in the union.
Joseph Kaufman is producing "Adventures
of Long John Silver," one-legged buccaneer
in Robert Louis Stevenson's "Treasure Island."
DETROIT
ALBERT OEZEL
2310 Ci'i A»t
WO. 1-0646
BOOK IT
Jfiiw-i-','*»i'
NOW!
^»>^app&irf

. . The
. . Louis
]|](|s
'
CINCINNATI
•Phe husband of Marie Donelson. booker at
Screen Classics, underwent an operation
and is recovering nicely . . . Bud Wessel of
States Film Service was in Cleveland conferring
with Al O'Keefe of Commerce International
Corp.. manufacturer of Pola-Lite
glasses for 3-D. States Film is distributor of
the gla.sses . . . Frank Decker, West Virginia
salesman for AA, has moved his residence
from Middletown to Huntington, W.Va.
Jay Goldberg, Realart and Lippert, has
scheduled "Martin Luther" to open simultaneously
in five local theatres, the Monte
Says
Edw. V.
LONG
Long Theatre Co. Inc.
Bowing Green, Mo.
Vista, Emery, Mount Lookout, Little Playhouse
and Esquire. "The Bigamist," another
Realart attraction, opeixs at the Capitol
February 13 . . . When Howard Minsky, Paramount
division manager, and his assistant
Bob Weber were in the city they held sales
meetings at the Netherland Plaza hotel for
Manager Herb Gillis, Sales Manager William
A. Meier, the sales staff and bookers.
. . .
Marie Wallace has joined the Paramount
staff as comptometer operator, replacing
Edward
Alice Chandler, who resigned
Salzberg, owner of Screen Classics, has ac-
"A CONSTRUCTIVE
INFLUENCE in
THEATRE
>NC.
COMPANY.
..TRE
UONG THEATRE ^^^^„,,>
,, Hardy HendJ«",,,luc
y.ansas ''""' CltV " '
'
,.^e
/°^
things
ftll °^"' We^="^^lU to °^ °' , ,„ realize
Slfert-t-^ .ean .uc^ you t-t ^ ^ ^.o t.e
,, IS high ti^-^Vibutes =f^=rompany;, \^l
general
rt"is"-flrtnrtrr---- -' , ..o« t-t t-^,
Ulfa^- "' '*^ ^ ,, just haPPen;4,e such a^/.^eflt
.na such ^fl^:r%nU^^:lAU -- to
buUdlne.ft buUdlng of "-I.
„f doing. ,,e ^^e
tal^es a W^
That
ta>1l ^
of ^'- ,iues .dvert.slng advertising n^^^. ....
m your f^/tares -e pl|V That
^ to
The P-tlf ir.h'tle%onv-,o^, ^e^ .^er^^^^^.^nts
^B^r^?5e^e^^;^°""^e\ont.ue.
f,f; service.
(.VUhd
Enc.
•ionTS
the
INDUSTRY"
UNITED FILM SERVICE,
Headquarters
Of>i(
Kansas City, Missouri
Branch o»»i. Chicogo... Cleveland,
Detroit. ..San Francisco
INC
quired distribution rights to "Little Fugitive.'lflf^ollC
which was recently selected as one of thf'
ten best pictures of the year. It is .scheduled
to play a week in the State, Lexington, Ky
Screen Classics also is distributing the Ceci
B. DeMille extravaganza of yesteryear, "King
of Kings."
Jerry Shinbach, division manager for RKC
Theatres, was in conferring with City Manager
Joseph Alexander . Wiethe, local
circuit exhibitor, is installing stereophonic
sound in his Valley Theatre and will open
with "The Robe" January 27. The new man-'
ager of the Valley is William Forg, who for-'
merly managed another of Weithe's houses
the Bond.
Among; visitors on the Row were Charlef
Behlen, Lexington, Ky.; Mrs. J. W. Wingate
Camden; William Settos, Springfield; Free
Helwig, Charleston, W.Va.; J. W. and Grant
Thomas, Fayetteville and Oak Hill, W.Va.;
Chalmer Bach, Eaton; Charles Bowles
Beattyville, Ky.; J. H. Davidson, Lynchburg;
Joseph Joseph, Jur circuit, Parkersburg
W.Va.; Fred Krimm, Dayton; Roy Wells
Dayton, and Walter Wyrick, Carlisle. Ky.
Bill Keyes, Victory, Dayton, was hospitalized
for a week, but his condition improved
and he now is at home . . . William Clegg, L.
Dayton exhibitor, was host at a dinner for
members of the Dayton Variety Club, at which
new Chief Barker Bob Gump was installed,)
Among the guests were three Variety Club
officers of the Cincinnati tent—Ed Salzberg,
new chief barker; Rube Shor and Vance
Schwartz . Sherwood Drive-In, Dayton,
owned by Sam Levin, is continuing its winter
operation, without heaters. On Saturday
night, the theatre offers five attractions and I
serves free coffee and doughnuts to those who |
remain for the complete show.
Visor Plant Mushrooms
Under Impetus of 3-D
ROSSOMOYNE, OHIO—Polacoat. Inc.,
firm which started out with five employes
making visors for welding helmets, rear and
side view mirrors for autos and similar items,
has expanded under the impetus of the demand
for 3-D glasses to the employment of
100 persons and the purchase of a new plant
at 9051 Blue Ash Rd.
In January of last year John Dreyer, president
of Polacoat, was a.sked to start making
50.000,000 pairs of 3-D glasses. Polacoat now
makes four styles—the large economy .size
which look like sunglasses, rims and all. and
sell for 98 cents and the 15-cent styles—regular
adult, children's, and a clip-on for those
who regularly wear glasses.
"We've made millions of 3-D glasses and
had to turn down orders for 50,000,000 more,",
says Bob Hall, Polacoat sales manager.
|
"We realized that it was economically un-l(
sound to make a throwaway product, and the|
theatres absorbed the cost at first in theirB
admission prices. With the customers buyingjj
their own and reusing them, we are on Sf
sounder basis."
Mr. Dreyer thinks 3-D films are here to;
stay.
"They're getting^ away from the
Ij
gimmick
angle into sound entertainment," he says^
"They used to have somebody throw something
at you three or four times in every
film. People are not fooled that way any
more and they're quitting it."
I
78
BOXOFFICE
:: January 23, 195(

iiis
'
•
'O"
'
O*"-'*-'^''
. . Ours
. . They,
.
^^iim':
suteui*
yatholic Paper Reviews
ilm Production Code
'"Wjjtjiijiijj.ii DETROIT—A thoughtful review of the ba-
"! yesteryear
It
J p Production Code was given by the latest
richigan Catholic, organ of the Detroit archiocese,
based on the current industry discus-
''^ maiiafer ion of projected revisions. The editorial
fo, pv,
*? with City 'lid tribute to Sam Goldwyn. Cecil B. Deij'.
I/)iBs Wiethe t
.'"^ '^"^ ^''^ Johnston for their stand on
^stalling
st5,f,.|j|j
.jiaintaining the ba-sic principles." and exkeatit
and ^^ essed the publication's hope "that any
Tlieiiejm,
''721. langes will affect only regulations based on
Pors rtn I,
^fco 'Ucy and expediency and will not weaken
shoiB
e code as a moral yardstick."
The editor noted current attack.s on the
;al foundation of censorship in itself, warn-
I* Ro» were Chjii S ^^^^ revision must not be an opening for
; Mrs. J. w. l^'oval of the principle of censorship.
Winjii
K, SprijfSeiii' Fi
^^ paper's editorial attention to the na-
Va.; J, w. and Gn
'"^ issue coincided with an attack on "The
inii Oak Hit,
^^ Blue." show'n at the Capitol Theatre
wji
in;
ciiarles
^y ^ number of civic and religious
Bort
'"''^' '"'^''•"l'"S the Boosters" club and the
toiison,Ljiitlit(t
*'*'' league, reported in the same issue.
circuit,
Parkerslr
^'^ le protest was presented to the theatre
Dajton; Bo,
^^geTient by Father Joseph Wlielan. pa.sof
ynck, CarlL* Kv
the Owosso parish, and support was
ynck, light from the local press and the mayor.
tOBditioD imprti
Be . . . William Cii
: host at a iiner
'TahelyCliib.at
Gmnp las install
I! three Variety C
lube Shor and Vi
TO(«iDriie-In.Dai;
is continuing its wir
tieaters. On Sa
eis live attractions
lete show.
isoi3-D
iHlO-Polacoat,
iei
ta
out with five einpl."
il(iing
helmets, rear
antosandshnilariti
to thee
kron State Beacon Ad
xuds Loew's Wide Screen
.
.
UCRON—Readers of the film ads in the
ron Beacon Journal were surprised recently
see the State devote a portion of its adtising
space to another theatre. The State
ly read:
Congratulations to Loew's too,
. . . We
^e installed an Astrolite screen
p bow to them, for we can no longer claim
have the largest screen in the Akron
Loews screen is a few feet wider
.
is now the
ill ours at the State
Dnd largest in the Akron area."
iree Midstates Theatres
stall Wide Screens
A'VTON—Tliree suburban theatres in
rton owned by the Midstates chain are
ailing complete Cinemascope equipment
i cost of about $50,000. including stereoinlc
sound. None of the theatres have
n closed, according to Robert Kim.sley.
three houses to get the equipment are
the Dale. Davuc and Dabel. The Dabel .screen
will be 40 feet wide, the Davue will be 38
feet wide and the Dale 35 feet. At the Davue
and Dabel, the walls were rebuilt at the
screen end of the theatres to allow room
for the new .screens.
First downtown house with CinemaSco|)e
was Keith's, with a 45-foot wide screen.
Loew's installed a Cinemascope screen late
in January and the Victory plans to have one
in February.
Cleveland Merchants Plan
To Repeat Xmas Party
CLEVELAND—A good public relations job.
from the theatre standpoint is one in which
the manager does the work, somebody else
pays the bills and, when completed, everybody
is happy.
Sam Fritz, manager of the Hilliard Square,
did such a job during Christmas week when
his neighboring Madison avenue merchants
were sold the idea of joining forces to give
a free kiddy Christmas party at the theatre.
The merchants gave out the free admission
tickets at their stores and contributed popcorn
balls for every child. Tlie final count
was 4.015 kiddies, who attended four shows
on Saturday at 10 a.m.. 12, 2 and 4 p.m.
Results to the merchants were so satisfactory
that they are now negotiating with
Fritz to take over the Hilliard Square all
four December Saturdays this year to repeat
the plan.
Curved Tower for Airers
Is Offered by Selby
AKRON—John Selby, president of Selby
Industries, said his company now manufactures
a new, tilted, curved steel tower especially
for drive-ins. For drive-ins that want
to widen their existing towers, Selby Industries
has steel beams, making possible a
change of screen size without great construction
changes.
Selby Industries just completed the final
installation of frames in the Shea houses,
having equipped all the Shea theatres in this
district and many of the chain's eastern
houses. The Selby frames are made for indoor
as well as outdoor theatres.
"A rock is a rock, and a tree is a tree. Shoot
it in Griffith Park!"—Abe Stern (early Hollywood
producer)
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen;
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects lor Theatre Planning:
n Acoustics n Lighting Fixtures
n Air Conditioning Plumbing Fixtures
n Architectural Service [J Projectors
D "Black" Lighting
q Projection Lamps
D Building Material
g Sealing
n Carpets
D Coin Machines
n Complete Remodeling
Decorating
n Drink Dispensers D Theatre Fronts
Drive-In Equipment Vending Equipment
n Other Subjects
Signs and Marquees
n Sound Equipment
Television
N
riieatre
Sealing Capacity
„ ,a> ecD"
^wawajpf''.;,
jecostati^s'"*
r,„iec.to»e^t
Address
City
... thm.
we •*
S!ale
,e#eb^''^
orW'*
PREPARE FOR ANNIVERSARY—The Dclroit MG.M staff, shown above with Maniger
John Maloney, met recently to make plans for the branch's work in the MOM
0th Anniversary campai$;n.
Postagc-poid reply cords for your further convenience
in obtaining information ore provided in The MODERN
THEATRE Section, published with the firs* issue of
each month.
FnCE'
OFFICE January 23. 1954
79

'
. . . Bernie
. . . Herb
. . Mark
. . Earl
. . More
. .
. . . Eddie
:
January
. . U-I
CLEVELAND
Cam Stecker of Associatfd circuit and Mrs.
Stecker left Tuesday to join the Cleveland
film colony in Florida . . . Jules Livingston
returns to Cleveland as manager of the Republic
branch where he was a salesman prior
to his promotion to manage the company's
branches in New Haven and more recently in
St. Louis. He succeeds Irwin Pollard, who is
ending his five-year tenure as manager.
Howard Minsky, Paramount division manager,
held a two-day meeting here la.st week
with Manager Hany Buxbaum, the salesmen
and bookers. New product and sales policies
were discussed . . . Those big round buttons
the boys and girls of MGM are wearing leave
no doubt in anybody's mind that MGM is
celebrating its 30th anniversary.
United Artists' "Story of Joe Louis" gets
a good publicity break. It's booked into the
RCA STEREOSCOPE SOUND
CINEMASCOPE
3-D or WIDE SCREEN
Whatever you need—We con supply it.
MID-WEST THEATRE SUPPLY
CO., INC.
1638 Centrol Parkway Cincinnati 10, Ohio
Cherry 7724
WIDE
3-D
SCREENS
LENSES
STEREOPHONIC
SOUND
THtATBE EQUIPMENT CO.
_0-i nfii^
'°* Withigan St., N.W.
*Ct*$a5^^*'
I^m^^l Qfg„^ Ropids 2, Mich. /
Tel. Glendole 4-88S2»Nlghts » Sundays 3-2413
WE ARE
AUTHORIZED SALES REPRESENTATIVES
for
ALL CINEMASCOPE EQUIPMENT
including
RCA STEREOSCOPE SOUND .. APPROVED
SCREENS .. ANAMORPHIC LENSES, etc.
Everything for the Theatre
OLIVER THEATRE SUPPLY CO.
M. H. FRITCHLE, Manager
1701 East 23rd St. Phone: TO-1-6934
Cleveland, Ohio
HO CRAFTSA 40 EMCINCCniNC
Tower, starting February 5, when the Plain
Dealer-sponsored Golden Gloves tournament
at the arena will be the talk of the town .
There was an unusual gathering of publicity
men in town. Included in the group
were Sol Gordon, 20th-Fox: Howard Pearl,
United Artists; Bucky Harris and Duke
Hickey, U-I, and Irving Tombach, Warner
Bros. Bucky Harris starts a ten-day tour of
the territory with Ish-Ti-Opi, Choctaw Indian
singer and lecturer, in behalf of U-I's
Taza, Son of Cochise." The tour starts in
Indianapolis and includes Akron, Warren,
Steubenville, Toledo, Fort Wayne, Terre
Haute. Louisville and Detroit. Ish-Ti-Opi is
a graduate of the University of Oklahoma
and will speak before schools, church and
business groups and will appear on radio
and TV.
. . . Herb
RKO's "Rob Roy" has a February 26 opening
date at the Hippodrome . Scherffius
has resigned as manager of the Blue
Watei- Drive-In. Port Huron, Mich., a unit
of the Ochs circuit, to enroll in the University
of Kentucky in Lexington to obtain a
master degree in city government
Horstemeier will henceforth negotiate contracts
and book for Horace Schock's Gloria,
Sharon and Lima drive-ins at Lima.
Visitors of tlie week included Jack Haynes
of United Detroit; Walter Steuve, Pindlay;
Jack Flemm, Akron; Mike Kendrick, Mingo
Junction; Harry Foster, Youngstown; George
Planck, Loudenville; George George, Youngstown;
Irving Field, Cortland, and the regulars
for the immediately surrounding areas
Rubin, Imperial Pictures head,
set two first runs, "The Bigamist" went into
the Hippodrome and "The Little Fugitive"
into the Tower, both on Friday (22).
Horace Adams planed from the west coast
where he is negotiating for the purchase of
the Bay Meadows Jockey club of San Mateo
Ochs, on temporary leave from his
Miami vacation, returned there after a week
in Cleveland . Goldman, IFE district
manager, sold "The Secret Conclave" to two
nonindustry men who are playing the picture
for two weeks at the Masonic temple. Tickets,
pegged at $1 for adults and 50 cents for students,
are being sold in blocks to church,
school and civic groups.
Nat Barach was elected treasurer of the
Salesmen's club of Cleveland to succeed Irwin
Pollard, who resigned. Salesmen's club is
holding its annual benefit banquet February
20 in the Theatrical grill, at which time the
winner of a 1954 Chrysler will be announced.
All profit of the club's activities i.s used to
help industry members in distress, n.. matter
what their classification. Sam Licnter is
president. Irwin Marcus of NSS, a.^.-^.aLed by
Jim Levitt and Sol Gordon, is in charge of
the banquet arrangements.
.
It is learned here that Harry Weiss, former
RKO salesman, is now doing publicity work
in the east for Cinerama, and his wife Molly,
because of whose health he left Cleveland, is
Jack Silverthorne,
getting along fine . . .
Hippodrome manager, has bought Judd
Spiegle's stage show. "Mystic Marvels of the
Yogi World," for the week of January 30.
Spiegle reports he has sold the show to
major circuits in this area including the
Manos and Shea circuits visitors;
Bert Schoonmaker, Toledo; Leo Jones, Upp
Sandusky, and Elmer DeWitt, Defiance.
,
\
I
Mark Goldman and his IFE office are
very spacious quarters in room 427 of t
Film building . . . Al Ochs, whose drive-,
interests are spread over Ohio and Michigs
with Port Clinton as his base of operatic
is wintering with his wife and son at Nor.
Hollywood Beach. Fla. Also in the fam
group are his daughter, son-in-law and thi
three children. They plan to return hor
the end of January.
Tlieatre owners in the Cleveland area a
asked to make one audience MOD coUecti
January 29 . . . Rickie Labowitch starts h
23rd year as secretary of the Cleveland Moti
Picture Exhibitors Ass'n January 20 . .
John Selby of Selby Industries, Akron, h
installed his special steel frames in Lot
Eick's Fenray Theatre, Martins Ferry. T
frames are adaptable for both indoor and oi
door theatres . . . "The Bigamist," releas
thi-ough Imperial Pictures, opened Janua
14 at the Palace, Akron, and at the Palac
Youngstown, for January 20 and is booked
the Paramount, Toledo, with the date not j
set.
Frank Dervin, assistant to RKO home offi
official Edward Walter, visited the lot
branch on his tour of exchanges . r
ceptionist Lilhan Behm was on the sick 1:
Cutler, RKO booker, is anxious
looking forward to the first day of sprir
March 21. That's his wedding day
ITO Withdraws Protest
On Two Truck Companies
COLUMBUS—Independent Theatre Own;
of Ohio has withdrawn its protest agali
increased rates charged in the Clevela
exchange area by Leonard Albrecht and E.
Johnson. Robert Wile, ITOO secretary, sa
that increased rates charged by these firil
are relatively slight. However. ITOO is prefl
ing its protest against higher rates charg
by the Film Transit Co. of Cleveland, W
added
Wile said a list of witnesses, who will appe
at hearings January 25, 26 before the pub
utilities commission of Ohio here, ineluc
Harold Sliter, Schine zone manager; L
Cramer, Selected Theatres, Cleveland; L
Jones, Upper Sandusky; a representative
Stanley Warner Theatres, Pittsburgh, a;
Wile.
General Tax Law Revisioi
May Include Ticket Tax
COLUMBUS—It is possible that reducti.
or elimination of the federal admissions t
s
jlimfiii'WU'
(jlddlifruli
'OIIIK
will be taken up by Congress as part of'
general revision of federal tax lavvs,
Wf
Rep. James G. Polk, Highland, Ohio,
letter to Robert Wile, secretary of the Ind
pendent Theatre Owners of Ohio.
"The clerk of the House Ways and Mas
committee said that no immediate action
%t^
scheduled on Representative Mason's ij i»im,
introduced bill to eliminate the tax," sal
Pork. This indicated that the fact that i
Ohio theatres closed between April 1, 1953 all
December 1 will be presented to the Ways aij ilK.
Means committee when tax revision is co
sidered.
foii
"A future film is a series of wishes,
hopes, of meetings, of talks."—King Vidor
"A Tree Is a Ti-ee."
80 BOXOFFICE
:
23,

1
inl
, ,
estant
L
!
^
Fem,
«t»tli indoor mi
T« Bigamist; leli
^niiK,
opsMd JaE
. and at the Pill
iMrfflaidisbooJl

"57,000 Investors
in Democracy"
HENRY FORD II
President, Ford Motor Company
*'In the most prnclical way possible— the regular purchase of V.S. Savings
Bonds— millions oj Americans are demonstrating complete confidence in our
form of government. Investors in democracy, they are freely staking their
personal security on a fundamental faith in the future of our nation. I am
proud that today more than 57.000 Ford Motor Company employees are participating
in the Payroll Savings Plan. Last year they bought bonds ivorth
$25,000,000 at face value, and this year the total of their purchases will be
even greater. Through their thrift they are helping to keep America strong."
Few investment groups are as important to America as
the members of the Ford Payroll Savings Plan. They
are important in size — 57,000 men and women .
important in buying power— they actually purchase
$25,000,000 in Savings Bonds every year . . . and very
important to our economic stability—"through their
thrift they are helping to keep America strong."
"Oh," someone may say, "Ford is a big company and
they do things in a big way. It's easy for Ford to get
thousands of people to sign up for the Payroll Savings
Plan."
It was relatively easy for Ford, and it is easy for
any company, large or small, to build a good Payroll
Savings Plan jf— (II The head of the company recognizes
the importance of the Payroll Savings Plan to
the employees, the company, and the country; (2) //
. .
he will show the same degree of personal interest that
Mr. Ford takes in the Ford Payroll Savings Plan.
If you would like to match Mr. Ford's Payroll Sav-
you have
ings record — percentage-wise, of course — all
to do is to see to it that a Payroll Savings Application
Blank is placed in tlie hands of every man and woman
in your company. It will help, of course, if you remind
them, over your signature, that the Payroll Savings
Plan is a safe and sure road to personal security.
The Savings Bond Division, U. S. Treasury Department,
Washington. D. C, is ready to provide all the
help you need in the way of Application Blanks, literature,
and a complete outline of a simple, person-toperson
canvass that will put an ap])lication blank in
the hands of every one of your employees. Your employees
will do the rest.
The United Stales Government does not pay for this advertising. The Treasury Department
thanks, for their patriotic donation, the Advertising Council and
BOXOFFICE
82
BOXOFFICE January 23, lb

•onal
,
j
! I
chievements
I
ilm
I Prom
I
In
1 In
I
: January
—;
Boston Council Tries
To Block Drive-In
BOSTON—In an effort to block construction
of an open-air theatre on the Veterans
of Foreign Waj-s parkway. West Roxbury. the
city council ha-s suggested that the city take
the site of the proposed theatre by eminent
domain for use as a playground. A permit
to build the drive-in was issued to Michael
Redstone, president of Redstone Drive-In
Theatres, on the final day of the last administration
of Mayor James M. Curley and
several fruitless attempts have been made to
cancel the permit. This fall, however, the
Redstone interests started actual construc-
,tion on the grounds. The order to block the
construction was sponsored by Councilman
Foley of South Boston and was approved by
the council. The order suggested that "the
park department consider tlie advisability of
taking by eminent domain the land . . . for
the purpose of establishing a city playground."
Michael Redstone could not be reached for
.omment since he is vacationing in Florida,
ind his son Edward, vice-president of Redstone
Drive-In Theatres, was out of town.
inlere'l llul
Nvin»- Plan,
ord'i
Payroll Savjr-f-allyoiiliavf
ivinsApplifili'"'
^vniananilKoiii'i"
ur^e.ityoireniiiiii
je
Payroll
Saving'
-.onal security.
;. Treasury DeprtloproAallilw
Seorge Stevens Rated Top
1953 Director by Critics
providence;—Following their customary
annual selection of the year's ten best piclures,
Bradford H. Swan and Paul B. How-
I
'and, critics and reviewers on the staff of
he Providence Journal-Bulletin and Sunday
ournal, collaborated on selecting outstanding
in special cla-ssifications of the
industry during 1953.
the field of dii'ection, George Stevens
as rated tops among all directors for his
I'ork with "Shane," and special mention was
liven Fi-ed Zinneman for his direction of
Here to Eternity."
the field of films, other than features
,mong biographies or excerpts from the lives
f real people, "So This Is Love" (Grace
loorei; "Tonight We Sing" (S. Hurok)
The President's Lady" (Andrew Jackson's
ife); "Houdini," "Young Bess" and "Hans
hristian Andersen" were rated as tops in
lie field of over 100 such pictures.
Foreign film.s that received plaudits from
le duo included "Escape Into Dreams," "Be-
[veen Eleven and Midnight," "The White
Ine," "Justice Is Done" and "Fanfan the
iullp."
Paul B. Rowland especially liked "The Imwtance
of Being Earnest" and "The Four
Kter" for his original top ten, but Brad
»an's negative vote kept these two films
it of the select circle.
,,IionBlant^l""•
,.iniple.FM'-""
pplicatioiil)l«"t'»
„„lnveei,lioiii«"''
Vorcester Okays Reissues
Jter Some Deletions
WORCESTER—The police department pertted
the Warner to screen "The Public
lemy" and "Little Caesar" this week only
ter certain deletions were agreed to by
mager Murray Howard.
When "Tlie Public Enemy" originally was
.eased early in the 30s, it was ordered off
i Warner screen after a couple days of its
tl, the police contending it glorified gangirs
and was a public menace.
IValt Disney's 25-minute short, "Pecos Bill."
|l be made available with his feature, "Rob
Sy, the Highland Rogue."
jjnUff'RxOFFICE :
23, 1954
loioff^

Selby fj^M Towers
X3,
ALL STEEL . . . CURVED . . . ADJUSTABLE

'.
'
l^W^--
,
I HARTFORD-
\ rarities—high
1 1
entertainment
The
Editorial Praises
^|,^
'^ ^ 5 Jack Sanson's Work
One of those journalistic
praise in the hfetime of an
executive—occurred recently
when Jack Sanson moved from Stanley Warner's
city managership at nearby Manchester
to manager of the circuit's downtown Harti
IV''' ford A-house. the 1,475-seat Strand, replac-
At.
—
-a '"^ ^''" l^cCarthy, who was promoted to Con-
''•^A '"] iinecticut district manager.
•
' \ ;|| Manchester Evening Herald commented
in an editorial, under the heading
of "Thanki. and Good Luck":
"His competence in his professional field
Wi
ose to SO sut-
that of managing a theatre—his own organization
has now recognized by promoting him
to larger responsibilities in Hartford.
"But the manner in which Jack Sanson has
discharged his professional duties has been
only a part of the story of his record in
Manchester.
"It has never made any difference what
might be the organization or cause involved.
If somebody was trying to do something good
and constructive and of a public service na-
;ure in Manchester. Jack Sanson was sure
to be in it. He was sure to be in it with his
Whole heart, with a zealous capacity for work,
vith a complete willingness to accept whativer
role was open or provide whatever kind
)f services was needed. He never said no
any reasonable demand on his time and
nergy. If there wa.s a job that had to be
ione and which proved thankless, he was the
ne individual who could be counted upon
take it. He was never proud; he was
.Iways willing. He was never too busy to be
usier.
"One can sum it up by saying that he
IBS done more than any other single indiidual
to keep things going in Manchester
ver a long span of years. He has been a
ine, public-spirited citizen.
"His promotion means that a sparkplug
hich never missed firing is being removed
•cm the Manchester civic motor. The only
jward he can get for such services renered
is the thanks that are now due from
actically everybody in Manchester, along
1th a hearty wish for his future good luck.'
BOSTON
•T'lie new Warner Bros, sales manager in the
Boston area.
William M. Kumins, started
n 1936 in the MGM
shipping room. In
1938. he went to
Warner Bros, as
availability clerk and
later served a-s booker.
He became a
salesman in 1946 on
his return from duty
overseas with the
.xrmy engineer corps.
and he held the
salesmen's position
W. M. Kiimins until his recent promotion.
He succeeds William Twig, who was
named Pittsburgh exchange manager for
Warner Bros. . . . Harold Wiesenthal of Arlan
Pictures, New York independent foreign film
distributor, made a rush visit to Boston to
huddle with Joe Levine, president of Emba.ssy
Pictures, on forthcoming product.
The Strand, South Boston, operated by
Smith Management Co., has signed a contract
with Goodwill award for a weekly attraction,
starting January 9 . . . Florida visitors are
Michael Redstone, president of Redstone
Drive-In Theatres; Julian Rifkin, Rifkin
Theatres, and Philip Lowe, Theatre Candy
Co.
Daisy Weischel, former publicist at the
Hotel Touraine, is a-ssisting Johnnie Mc-
Grail of U-I on school promotion tickets for
"Hamlet," which returned to the Kenmore
Friday (22) for an extended engagement at
popular prices. Following her stint with
"Hamlet," she will shift to the Boston to
as.sist "Red" King on "This Is Cinerama,"
contacting colleges in the area. She started
her film career earlier this fall with "Julius
Caesar" at the Majestic, where student discount
tickets were announced to start January
10. By January 8, over 2,000 mail order
applications had been received at the boxoffice,
two days before the public sale. The
film opened on Christmas day and has played
to full hoases.
The Boston Globe is sponsoring its own
promotion for "Hamlet" at the Kenmore.
John I. Taylor, promotion manager of the
daily paper, has set up a screening at the
theatre for 450 high school editors with a
contest for the best review of the film, giving
out cash prizes . . . Besides "Hamlet," publicist
Johnnie McGrail is also working on
"The Glenn Miller Story," setting up various
screenings for disk jockeys and another for
the Decca records sales force and record
dealers. Jimmie Stewart is set to appear in
town for radio and press interviews January
25. The film opens the next day at the Keith
Memorial.
for the company. They are bringing with
them Aileen Brennan from an ad agency in
New York, who will visit city desk editors
for news stories and pictures. The film is set
for its New England engagement starting at
the Paramount and Fenway February 25.
Col. Ed Kirby, chief of radio for ETO under
General Eisenhower was in town January 15,
16 for radio and TV appearances on Universal's
"The Glenn Miller Story." Thci, colonel
was an intimate friend of the late Glenn
Miller and was technical director of the film.
He was also the commanding officer of
special events in the European .sector during
World War II.
The deep snowdrifts were responsible for
very few out-of-town exhibitors appearing in
the district, although a few of the hardier
.souls braved the snow-piled streets for their
regular booking business.
Waterbury Airer Project
Gets State Police Okay
HARTFORD I'll. t;ite police commi-ssion
last week granted ajjjjroval to Fred Quatrano.
Waterbury exhibitor, for construction of a
drive-in on the Litchfield road there. Quatrano
is associated with John D. Sirica,
Waterbury theatre manager, in the venture.
Walter F. Torrance, jr., counsel for a group of
residents objecting to the development, said
he has appealed for a hearing before the
state traffic commission.
^SSSSSSSSS5SSSSS«S*g^?*s*:
I
POSITIONS OPEN ...
'/ in New York and Massachusetts oreos with (5\
expanding circuit tor Drive-in Theatre man- rti
agers. Year-round employment. Drive-In ex- ^
perience desirable, but not necessary.
)
Write, stating quolHicotiom to: '(
38 CHURCH ST. BOSTON, MASS. |
I
ft
NEW VARIETY OFFICEKS—New offi-
Inc.

. . Jim
. . Mrs.
. . The
;
NEW HAVEN
Bl Rothschild, new division manager for
National Screen Service, was in town on
first official visit . . . Charlotte Sitzer,
his
secretary to Harry Shaw, Loew's Poli-New
England division chief, vacationed in Florida
. . . Harold Saltz, Universal manager, was
at the New York home office . . . Jean Du-
Barry, a new addition to the managerial
staff of Stanley Warner Theatres, is temporarily
serving as assistant to Jack Sanson
at the Strand, Hartford . . . McDonald Carey
has the leading male role in "Tlie Anniversary
Waltz," scheduled for March unveiling
at the Shubert.
Leon Jakubson, office manager and head
booker for MGM, is a big specimen of manhood,
but a fall on two little steps outside his
home fractured four of his ribs, keeping him
out of the office. It happened during the
area's worst ice storm in years, when nearly
200 persons were hurt in similar falls . . .
Harold Tabackman, Bostwick, Bridgeport,
was a Filmrow visitor.
The Howard, a unit of the Fishman
Theatres, is the latest area house to get a
full-stage screen . . . Dave Kaufman, Poli-
New Eiigland art department, spent a weekend
skimg in New Hampshire . Lorraine
Papa, manager's secretary at Universal,
will leave in March . McCarthy, Connecticut
district manager for Stanley Warner,
is in a Boston hospital for a checkup . . .
Harry Rose, manager of the Majestic, Bridgeport,
vacationed in Atlantic City . . . Following
a week of "The Girl in Pink Tights," the
Shubert will offer the national company of
"Stalag 17."
George Freeman, manager of the Poll,
Springfield, has returned to the job after
illness. Al Domian, who subbed for him, has
gone back to the Poll, Bridgeport, as assistant,
and Paul Klingler has returned to the
Poll, Waterbury, as assistant . . . Frank Ferguson
arranged to have MGM's "King Solomon's
Mines" shown on the Whalley's CinemaVue
screen, its first big-screen display in
the state. The results were .spectacular.
. . . This
Zone manager Harry Feinstein, Joe Minsky
and Larry Lapidus went to the New York
.
home office for film conferences
circuit will present the first Wai'ner Cinema-
Scope vehicle, "The Command," throughout
the chain in early-February . third and
fourth Cinemascope films from 20th-Fox,
"Beneath the 12-Mile Reef" and "King of
the Khyber Rifles," are currently in the SW
houses in this district.
. . .
Ted Holt, maintenance supervisor for the
Poli-New England houses here, underwent
surgery at Grace-New Haven hospital . . .Col.
Ed Kirby, who was closely -associated with
the late Glenn Miller, was in town with John
McGrail, Universal publicist for New England,
on "The Glenn Miller Story"
Paramount's "Cease Fii'e," in 3-D, will open
in key state situations February 3 ... A
meeting of all Filmrow employes is being
planned for a downtown theatre to enlist support
in the industry's Brotherhood week
effort. George Somma, Republic, is distributor
chairman for Connecticut. It is hoped that
Murray Goldstein, general sales manager for
Allied Artists and national distributor chairman,
will be principal speaker.
Front office Local F-41 will hold its annual
dinner at the Tivoli February 2. The committee
in charge is made up of Al Pariser,
Barbara Beck, Evelyn Zona, Sal Popolizio,
Barbara Rouse and Frank Manzi ... I. J. and
Bernhart Hoffman and Morton Katz, Connecticut
Theatre circuit, attended the press
luncheon for Joan Fontaine.
C. C. Atamian to Leave Air Corps
HARTFORD—Charles C. Atamian, former
Strand assistant, is due for separation from
air force service shortly.
AIM AT BONUS MONEY—The New Haven MGM staff planned its participation in
the MGM 30th Anniversary celebration campaign, with the aim toward coming in on
the bonus money. Shown here, left to right, seated: Isabel Toce, inspector; Gerry
Flood, secretary to the branch manager; Philip Gravitz, manager; Madeline Massaro,
boxoffice statement clerk; Barbara Beck, biller. Back row: Herman Miller, cashier;
Eileen Snow, switchboard operator; Raniero Pantani, assistant shipper; Molly Smith,
assistant cashier; Elsie DeCrescenzo, inspector; Gloria Ziaks, booker; Raymond Calms,
salesman; Alba Giannotti, head inspector; Leon Jakubson, office manager; Mary
Worstell, contract clerk, and Vincent Falanga, shipper.
—
—
—
—
—
Boston Scores Drop
With Snow and Cold
BOSTON—The season's worst snowstorm
with bitter cold weather hampered boxoffice
grosses greatly, although "His Majesty
O'Keefe" was well over average at the Paramount
and Fenway Theatres. This film was
the only new first run program. Many of
the holdovers suffered.
(Averoge Is 100)
Astor Captoin's Paradise (UA), 8th wk 70
Beacon HiU Fanfan the Tulip (UA), 14th wk. ... 70
Boston This Is Cinerama (Cinerama), 2nd wk 350
Exeter
Little Fugitive (Embassy), 3rd wk. 120
Street
Majestic Julius Caesar (MGM), 3rd wk 120
Memorial 12-Mile Reef (20th-Fox), 2nd wk 110
Metropolitan King of the Khyber Rifles (20th-Fox)
3rd wk 70
Pilgrim Parotrooper (Para), 3rd wk 80
Paramount and Fenway His Mojesty O'Keefe
(WB); The Sun Shines Bright (Rep); 1st wk. ...150
State and Orpheum Easy to Love (MGM), 2nd
wk 60
Winter Paralyzes New Haven
And Theatre Scores Fall
NEW HAVEN—An all-out assault of winter
weather, which gave the area a paralyzing
ice storm, two snowstorms and subzero cold
in one week, affected most theatres. A reissue
program, pairing "Public Enemy" and
"Little Caesar," drew 130 per cent, in spite of
the weather, however.
College Gun Fury (Col) The Nebraskan (Col). . 70
;
Paramount Forever Femole lie (Para); Trent's Last
Cose (Rep.)
Poll How to Marry a Millioilaire (20th-Fox), 2nd
Roger She
(Vv'B), r.
^Public En
y (WB); Little
Coesor
. 13C
'Sadie' Third Week Stays
High in Hartford
HARTFORD—"Miss Sadie Thompson" wa;
held for a third record-breaking v/eek at
advanced prices. Weather hit trade generally.
"
•^'
(ilS
'^^ooio!
jffl .aid 1*
a
rilejtetlieo
(IllitTesio
1
pij) Jmsij ;
Allyn Forever Female (Para); Tonight ot 8:30
(U-l)
Art—Gilbert and Sullivan (UA), 2nd wk lOCj
Miss Sodie Thompson (Col.); advanced
E. M. Loew
prices; 3rd w)
-Easy to ve (MGM); Steel Lady (UA)
lOCi
Lc
lace—Man in the Attic (20th-Fox); Yank the in
RAF (20th-Fox); reissue 8;
•and His Majesty O'Keefe (WB); Topeko (AA) IK
Sti
Letter in Newspaer Aids
'Easy to Love' 2nd Week
BRIDGEPORT—Manager Harry A. Rose ol " "' i •
Loew's Majestic, playing "Easy to Love," usee
the "Live Letter" column of the Post to keei
'^
the name of Esther Williams before the public
during the film's second week.
His letter challenged the Hollywood Women's
Press club action in voting Miss Williams
the most uncooperative actress for tw^ ^
years in a row.
The text of his letter follows:
"When Esther Williams appeared in Bridgeport
in person, she was one of the mos
charming, beloved and cooperative of th(
Hollywood stars to visit this city. With thii
in mind, it is hard to understand how th(j
Hollywood Women's Press club voted her thi'
most uncooperative actress for two years in
a row. Could it be because the Press clul'
is composed of women with that 'what ha-'
she got' (that I wouldn't like to have) attii
tude towards Miss Williams? She certainl;/
belies the above sour grapes title in her lates
picture, 'Easy to Love,' which will endear he^
to the hearts of both men and women, in^
eluding hard-boiled film critics."
Miss Williams' only visit to Bridgeport wa|
made in 1947.
86 BOXOFFICE :
: January 23, 19

.
. . . His
hsl Mass. Managers
jO Be Shareholders
;jjj*^'*s!o.'vkpRiNGFIELD^Samut'l Goklbti'in. presi-
^'^'"^flit of Western Massachusetts Theatres, Inc.,
^'isflworking out a profit-sharing plan for a
8t at the Piij^jjgP of the veteran managers of the cir-
'xsii
J
'"WMi Mar.;
: :Tieatre Managers, Inc., is to be organized
''''*1
jthe operating company for the circuit, with
p stern Mas.sachusetts Theatres taking the
aitus of a holding company. Between 15
^''J*
^^ '"^'^ *'" tiGcome shareholders In the
''•"•"outltk ilP
? fefiyl, 3ri ,t liw company. They will be allowed to pay
»Mix| Wn *
'*^^''" '^^"'^^ ""'^ °f dividends.
*il«iiiiiBi2o;,.F„ ioldstein said he intends to "take things
. Jiier" and leave the operation of the circuit
"» "lietr ofcii
K*^ ""^^ ^^° ^^"^^ proved they know how
*:N;istn;, ,,:ttdo it.
" ^" "**l J^ ijonuses ranging from $100 to $800 were dis-
- Wmted at the yearend.
ew Haven
S«„ i PRINGFIELD
"
'k m a pa-.;.
jnns aod siitara Tie bizarre adventures of Lawrence Pearl,
BK tlieatre .1
former projectionist and manager of the
"Mlic ! Eceiv .i^jestic. West Springfield, drew to a close
ifjjeicentjEspr.riiie, when, on a tip from Florida police, he
jr returned to this area, after being al-
Tke Nitakoi i: tei-dly involved in several thefts of money
k ,?!rai;tafiLii'wjn the west side house, and stealing an
2n: (lion iioiHjv immobile. He is held in $5,000 bail. The
liive of Rochester, N.H., is charged with
«) M wii Ciiti!
ijng money from the Majestic, on three sepa(-.e
occasions the week prior to his marjlj;e
to a local girl. The car, "borrowed" from
Slays
rlend, was allegedly for the honeymoon,
the bride was left waiting at the apartit
for a husband who never returned.
rl is said to have tried to sell the car
loUywood, Fla., where he was working at
and West Springfield police journeyed
itel,
e to bring him back. Among the monies
?ml; Tfli#l "I I:*
.ij»l2i«lwk.
rl is said to have taken were the cons
of 20 Jimmy fund banks, which the
lB.|i»»'Coll;»t'««
itedWyP I!* department had turned over to Elihu
jjivfoii; 1'"'"" [ss, owner-operator of the Majestic, and
*
Ml"
II;
jspaerAias
.'2nd Week
;,ia»(rHan)'ft.»
^j'WttLove.
.mil of tit
jindweeS.
to I
:«itlieHoDy«»'''
.«live actress
taBsai
r.* tills *
s
(Si men'
B^jtisitto
te«
Irman of the fund drive for that town.
53 estimates that a total of about $800 was
n. The accused man served ten years as
dar technician through the last war.
lere was a warm reception awaiting
v's Poll's George E. Freeman and Mrs.
iman, on their return from a six-week
in Florida. The evening they arrived
in this city, the chimney of the house
occupy caught fire, necessitating calling
the fire department.
an Fontaine and hubby Collier Young
here to push "The Bigamist." and hold
radio and TV interviews. Following
the star went to the Westover Field
[ tit Vase in Chicopee Falls.
Mansfield was in ahead of "Act of
new policy of foreign and
^^ Urns exclusively is paying good dividends,
?*^*"° f^'"6 ^° Bob Benzie, Art Theatre manveat
tn Response is growing not only in this
ior
itist* Paramount was the second first run
ietteB'^
but In surrounding towns, he said . .
.
itetolia"'
title
in'*'
e here to have Cinemascope. Its initial
was "Beneath the 12-Mile Reef." Loew's
was the first.
en Hut" is being made again (formerly
id as a "silent") by Sam Zimbalist. Karl
lerg wrote the screenplay for MOM.
HARTFORD
Hugh J. Campbell, manager of the Central
West Hartford, and wife returned from a
two-week vacation stay at Orlando Beach,
Fla. George Smith served as relief manager.
The Campbells stopped at Daytona Beach to
say hello to Al Schuman, former general
manager of Hartford Theatres, and wife. . .
William G. Moore has resigned as assistant
manager of the E. M. Loews. Larry Pelletier
replaced him . . . Carroll J. Lawler, general
manager of Hartford Theatres was in New
Haven and New York on business.
The Lido, Waterbury, has a new dinnerware
giveaway on Tuesday, Wednesday and Thursday
nights . . . Lockwood & Gordon's Plaza in
Windsor and Webb in Wethersfield have a
new encyclopedia and dictionary giveaway
on a 12-week schedule. The volumes are given
away with an adult admission ticket, plus
a slight service charge, according to Bill
Daugherty, Webb Playhou.se.
Completion by early spring is planned for
the 750-car, $125,000 drive-in being constructed
at Mansfield by the Morris Keppner-
Louis Lipman interests. Keppner is a partner
in the Burnside Tlieatre Corp., while Lipman
is a West Hartford automobile dealer.
. . . James
Everett Henry Kent, 73, former maintenance
man at the Pouzzner Victory, New London,
died at a Groton hospital, where he had
been a patient for 18 months
Biondi, U-I, was here working on the representation
of "Hamlet" at New Parsons.
. . . Joe Mansfield. UA exploiteer, lunched
with Ray McNamara, AUyn, and Allen M.
Widem, Hartford Times amusement editor,
"We're much enthused over such upcoming
product as 'Act of Love." with Kirk Douglas,
and 'Beat the Devil,' John Huston production,
with Humphrey Bogart and Jennifer Jones,"
reported Mansfield. He also worked on promotion
for "Sabre Jet" with Jack Sanson,
Strand, and Jim McCarthy, district manager,
SW Theatres.
Harry Feinstein, zone manager, SW
Theatres, was in briefly . . . The Capitol,
Waterbury, has new wide-screen facilities
called "Cinemaview." Newspaper ads describe
the process: "With the amazing new Kollmorgen
wide angle lens, the newly created
curved Walker high intensity screen plus
Mirror-Phonic sound brings you a new world
of sight and sound."
Edward Harwood resigned as assistant at
the Strand . . . William A. Hatkoff, formerly
with the Warner circuit, has been named
manager of the newly reopened Norwalk
Theatre, Norwalk, by Nutmeg Theatres, the
new operators. At one time, he managed the
Warner Palace and Rialto in Norwalk, later
going to Warner houses in Danbury and
Torrington.
Northwest Variety Club
Seeks 1955 Convention
From North Central Edition
MINNEAPOLIS—The Northwest Variety
Club is trying hard to land the 1955 Variety
Clubs International convention for this city
and its prospects of doing so are considered
good.
This was revealed by Bennie Berger, retiring
chief barker, when he and LeRoy J. Miller,
newly elected chief barker, returned from
the clubs midwinter meeting in Washington.
The convention would bring several thousand
leading showmen to the city. Last year's
convention was held in Mexico City and the
1954 meeting will be in Dallas. Delegates and
their wives are elaborately entertained at the
conventions, with big name film stars usually
in attendance.
Western Mass. Theatres
Getting WideScreens
SPRINGFIELD— All of the ace houses of
Western Massachusetts Theatres, including
the Bing here, are being equipped with
curved Astrolite screens for Cinemascope.
The work includes new electrical .setups and
the latest style RCA speakers for stereophonic
sound. The installations are scheduled for
completion January 22.
OPEN THE.VTRES DRIVE—New England Theatres offi( i:ils ;ind managers recently
unveiled the banner shown above anniiuncinR the circuit's "Top the Score for '54" drive.
.Shown, left to right: Martin J. Mullin, president; Raymond T. ."VlcVamara. .\llyn. Hartford;
James E. Darby, Paramount, New Haven; John Patno jr.. Paramount, Springfield;
Leo A. Lajoie, Capitol, Worcester, and Harry Browning, district manager.
OFFICE January 23, 1964
87
fflCE'

. . . Bob
. . . Rialto
. . Manager
WORCESTER Providence Carllon
TV^ore than 100 persons attended a hearing
in suburban Leicester in regard to the
establishment of a drive-in on West Main
street an part of the Soojian farm property.
The selectmen reserved decision. A petition
was submitted bearing the names of 250 persons
in favor of the theatre, and another
contained the names of 16 opposed. The selectmen
were told $100,000 would be spent
in constructing the drive-in.
When Joan Fontaine visited here to pave
the way for "The Bigamist," Manager Leo
Lajoie of tiie Capitol invited candid camera
fans to "shoot" the actress, each one to be
the theatre's guest on opening day . . .
Death took Mrs. Mary R. Blanchard, 75, in
Southbridge. She was the widow of William
N. Blanchard, one of the brothers who operated
several film houses in Southbridge.
Manager John DiBenedetto of Loew's Poll
gathered some publicity for "How to Marry
a Millionaire" when he discovered that part
of the plot was based on the play, "Loco,"
which Dagmar tried out here last summer
Portle of the Loew's Poli Elm Street
has been substituting at one of the circuit's
theatres in Waterbury, Conn.
Michael Stranger, manager of the Plymouth,
has been vacationing in Florida . . .
Albert Coury is back at Loew's Poli as student
assistant manager after a long absence due
to an eye operation ... A two-alarm fire
in a building next door to the Capitol didn't
cause any trouble in the theatre, according
to Manager Leo Jajoie, although the customers
could hear the fire sirens.
On the stormiest night of the winter, Lionel
Hampton's orchestra drew a small crowd at
the auditorium . DiBenedetto
of the Poli was host to the Vera Green Swimming
club at the premiere of "Easy to Love"
staged its biggest campaign to
put across its new ovenware giveaway.
Joan Fontaine and Collier Young, here to
exploit "The Bigamist" for the Capitol, put
in a busy afternoon, submitting to a half
dozen newspaper and radio interviews, risiting
Mayor O'Brien at city hall and getting
keys to the city and attending a luncheon
at the Sheraton. Miss Fontaine said she expects
to return to New England in the summer
to guest-star in stock.
Sold, to Be Razed
PRO'VIDENCE—All vestiges of hope that
the Carlton Theatre, long a local landmark,
might reopen under nevi' management were
dissipated recently with the announcement
that the house had been sold and would be
torn down to make room for a parking lot.
Thus ends the illustrious 37-year-old history
of one of this city's most popular theatres.
Closed since last April, the Cai-lton will follow
Fay's Tlieatre into oblivion to provide
11,000 square feet of space for .shoppers' automobiles.
Built in 1916 by the Emery brothers
as a vaudeville and legitimate house, such
famous stars as William Gillette, James Kirkwood
and Charles Coburn in "Three Wise
Fools"; Eva LeGallienne in "A Sunny Morning";
Eddie Dowling, Ben Lyon, Bebe Daniels,
Skeets Gallagher, Dorothy Stone, Ethel
Waters and Katherine Cornell appeared in
person at the Carlton. Among the other
notables of screen and stage to entertain
here were Otis Skinner in "Uncle Tom's
Cabin," George M. Cohan, a local son, in
"Pigeons and People," and Maude Adams
and Otis Skinner in "The Merchant of Venice."
For a number of years before the war and
during it the Carlton was used largely as a
moveover house by the Majestic and Loew's
State. 'When the Carlton closed, the C&F
Theatres, Inc., said the closing resulted from
"the inability to obtain a sufficient supply
of satisfactory pictures to continue its operation."
For a time, it was hoped that another theatre
chain might take over the Mathewson
street house and merchants operating stores
in the vicinity voiced their willingness to
assist financially and in other ways in order
to keep the Carlton's light ablaze.
The end of the Carlton leaves only four
major houses operating in downtown Providence:
Loew's State, RKO Albee, Strand and
Majestic.
Twin Screen at Little Rock
From Southwest Edition
LITTLE ROCK, ARK.—To provide the customer
with a choice of which picture of a
double feature he wants to see is the object
of the two screens that will be a part of
the Rose Twin Drive-In Theatre at 901
East Roosevelt road says E. M. Traylor, part
owner with J. O. Jones.
PROVIDENC
HANDY SUBSCRIPTION ORDER FORM

,
fii'Year's
; back
. . The
IDGEPORT
ij.rry Rose, manager of Loew's Majestic,
has been visiting his mother in Atlantic
Phil "Roxy" Oliver, former manager
the Strand, is gravely ill . . . "Miss Sadie
jimpson" at the Beverly and Hi-Way was
yh scorer here for New Year's week . . .
[Hjectionists Louis Levy and Charles Tomtjetti
celebrated birthdays . . . William
Jiatkoff was named manager of the Nor-
"'ik Theatre in Norwalk. He formerly mangi
theatres in Danbury and Torrington for
i^/ner Bros.
- iward G. Robinson was a local visitor . . .
Hi-Way and Beverly gave their old
ns to the board of education for use in
schools . . . Piojectionist Jerry Conboy
switched from Loew's Poll to Loew's Ma-
. . . Robert Rossen went back to Italy
a brief visit with his wife and children
'estport . . . Francis Cugat of Technicolor
:d Westport relatives on his first trip east
WO years . . . The Warner and Merritt
to Wednesday openings.
.
e tollers Were Vt
deet storm on Saturday (9) proved a
Mj y blow to theatres, including the stage
an escellect
uction of "A Streetcar Named Desire" at
in some site!
^nudiThtHm
^ Memorial. Winter's first heavy snow
Latest
°^^^ ^^^ ^^^ business hard
.
5) hangiM out till
. .
2 'So Bif anil 'i
*^ have 4,000 unemployed here, with
jeport Brass, largest employer in the
BOi"S into four-day work weeks . . The
^*'' '^^'"'^ ^°'" '"'""6 than a year, now is
be Sm." and tBe (
ting weekends . plan of
:e" and "lie Moo*
a Newgroup
to install burle.sque in the Lyric
!k; averase biisiB
Uobe, both dark, was killed by Police
I across tie city tj rintendent John Liddy. The group also
';"!M a paniij^king burlesque spots in Waterbury and
neak Previe'
SpnngtielQ
O-Tlie
lelpics
Haven.
d and Beautiful' Named
Best by Widem
Hot
tie in
tie Resent T:
ainetinie,tlesntii
^rtfoRD— -The Bad and the Beautiful"
lamed to the No. 1 spot in the best ten
Of 1953 listing by Allen M. Widem of the
ford Times,
er selections were The Cruel Sea, From
to Eternity, Shane, The Sea Around Us,
Rouge, Stalag 17, The Robe, The Star
ulius
Caesar.
First College Play
At Esquire Feb. 24
BOSTON— Harold Case, president of Boston
university, revealed the Gershwin Theatre
Workshop will reopen on February 24 the
Esquire Theatre, newly acquired by the university,
with a modern dre.ss production of
Shakespeare's "Hamlet," directed by Michael
Laiu-ence. The theatre, formerly owned by
American Theatres Corp., was closed for several
months before it was sold earlier this
fall to the university. It will eventually be
renamed.
Originally designed to house a theatre
school and a professional theatre, the Esquire
is ideally suited to play an important part in
the future plans for the expansion of the
theatre and music departments of the college,
as experimental productions can be offered
in the 300-seat upstairs rehearsal auditorium,
while more ambitious productions can be
given in the 900-seat main auditorium. President
Case also said that the university's department
of drama will no longer be housed
with the department of communications and
public relations, but will be placed under the
jurisdiction of the music department.
The Esquire has full motion picture booth
equipment and can easily be used for the
showing of educational films.
Youths Can't Explain
Speaker in Their Car
From Mideast Edition
DAYTON—When Sheriff's Deputy Richard
DeHart was sent to the Sherwood Drive-In
recently to investigate a complaint that some
boys were stealing speakers, he found five
youths in a car and questioned them. They
said they "didn't know anything about anyone
swiping speakers."
"How about this?" the officer asked, pointing
to a speaker lying on the car floor,
partially disassembled. The boys just couldn't
figure out how the speaker got into their car,
and the two older ones were given time in
the county jail to figiu-e it out, while the
other three, 17, 15, and 11 years of age, were
returned home to await action by juvenile
authorities.
frtsed in tie neitsf
Glorifies Western Hero
;;tottett(atK* k Douglas has the title role in Parastajandseetieiui
j.g "uiysses," which is being filmed in
"The American Cowboy" is a semi-documentary
approach to the legendary frontier
cowhand.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
325 Van Brunt Blvd.
Kansas City 24. Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n Acoustics D Lighting Fixtures
D Air Conditioning Plumbing Fixtures
D Architectural Service
p projectors
„ .
Prelection Lamps
D "Black" Lighting „
Building Material
Sealing
n Carpets
„„.,,,. n Signs and Marquees
n Com Machines
D Complete Remodeling
D Decorating
i-i =
Sound Equipment
Television
n Drink Dispensers D Theatre Fronts
n Drive-In Equipment D Vending Equipment
n Other Subjects
Theatre —
Seating Capacity
Address
City
State
Signed
CAKE LAUNCHES C.\MP.\IGN— Startins off its part in the MOM 30th Anniver-
Vy celebration campaign, the Boston stiiff had a huse birthday cake to mark its drive
I' bonuses. Manager Benn Kosenwald took sug,;estion.s for the employes for boosting
I3M billings and the suggestions will be taken up at later sessions with the booking
Id sales departments.
Postage paid reply cards for your further convenlenct
in obtaining informolion ore provided In Tlie MODERN
THEATRE Section, publislied witli the first Issue of
each month.
89

DIVIDENDS ... in
human lives
BUSINESS EXECUTIVES!
CHECK THESE QUESTIONS
If you can answer "yes" to most of them,
you— and your company— are doing a needed
job for the National Blood Program.
HAVE YOU GIVEN YOUR EMPLOYEES TIME
o OFF TO MAKE BLOOD DONATIONS?
HAS YOUR COMPANY GIVEN ANY RECOG-
NITION TO DONORS?
o
o
o
o
o
o
o
o
DO YOU HAVE A BLOOD DONOR HONOR
ROLL IN YOUR COMPANY?
HAVE YOU ARRANGED TO HAVE A BLOOD-
MOBILE MAKE REGULAR VISITS?
HAS YOUR MANAGEMENT ENDORSED THE
LOCAL BLOOD DONOR PROGRAM?
HAVEYOU INFORMED EMPLOYEES OF YOUR
COMPANY'S PLAN OF CO-OPERATION?
WAS THIS INFORMATION GIVEN THROUGH
PLAN BULLETIN OR HOUSE MAGAZINE?
HAVE YOU CONDUCTED A DONOR PLEDGE
CAMPAIGN IN YOUR COMPANY?
HAVE YOU SET UP A LIST OF VOLUNTEERS
SO THAT EFFICIENT PLANS CAN BE MADE
FOR SCHEDULING DONORS?
Remember, as long as a single pint of blood
may mean the difference between life and
death for any American ... the need for
blood is
urgent!
America's blood bank needs more blood, now. Be a regular depositor and know
that your dividend is saving a life of some American— somew-here.
It may be a soldier stiot dow/n in battle, suffering from shock. Or someone
here at home, sick and in dire need of new blood to restore life. A mother in
childbirth, or a child in an accident.
America must give. America is you. Won't you call your Red Cross, Armed
Forces or Community Blood Donor Center right now, for an appointment?
GIV
give it again and again
NATIONAL BLOOD PROGRAM
90 BOXOFFICE
: : January 23u

: main
I
j
see
I absorbed.
—
'oils of Western Canada Film Salesman
(icing Often Is Rougfi in Snow, Cold and Mud, But He Takes Pride in His Acfiievements
The loUowing article was written by
Jack Droy, Vancouver correspondent
for BoxoFFicE, as told to hirn by a
iveteran film man who prefers to reanonymous.
He heads his exposition
of the viewpoint of the film salesmen,
•W.C.T.U., or Western. Canada.
'travelers' Utopia."
I
by your columns that both exhibitors
led bookers have been gently lambasted
tj semicynical critics who while they adritecUy
have a slight grasp of their respectie
subjects, seem to lack the broad general
Sowledge possessed by one segment only of
; trade in western Canada. Who? In the
vie nprn spaces of this broad Dominion, the
! jii(l';r of a booker's ability or an exliitor.s
t
bankroll is without question the
ti)r overworked, underpaid knight of the
TJp and briefcase, the motion picture salesin
or in plain English, the film peddler.
H
9 TO 5 SCHEDULE
"he exhibitor eyes him with distrust and
i^picion: he exasperates the booker, ihat
d-worklng coffee addict, because of his
)it of taking literally the "open time"
3n him when he leaves on a road trip;
ill town hotel clerks give him the super-
3US brushoff because he hasn't a reserva-
1, mainly as a result of the fact that he
n't know where he was going to lay his
try head that night; the commercial men
him with contempt, secure in their
m. to 5 p. m. operation with Wednesday's
and their regular runs, and he is a
iHger to his family and a laundry bill
wife.
lis
ou think not? Consider the facts. Right
•r the regional sales meeting is over, back
;oes to the exchange center. Maybe a day
wo off, huh, to get over the exotic food
've consumed and the ginger ale you
After all in western Canada
eats anything but boiled eggs? You are
a bit keyed up, too. meeting the boys
thinking over a few lessons in salesmanyou
have been taught at the level you
^e some day to attain. Small wonder you
in a maze and the old familiar places
faces seem to need a day or two to ree
their accustomed positions. Uh, uh.
it, no such a break! The boss calls you
the office, gets out the brand new work
ts, the spanking new contracts the
tre list, and the policy and all hell breaks
i. Pi-actically on your knees, with tears
ening in your eyes, you plead; "Such a
trip, so far, so many .spots. Boss, even
my kids run screaming to their mother
n I come off a trip, hiding their fearken
faces behind her skirts (a good trick,
they can do it.i bellering; 'Here comes
man again.'—Do I haveta go ?"
. . .
;CKING FOR LONG TRIP
'Idly the bo.ss replies; "Only thing worries
is how soon the peanut butter in your
wiches will dry out. Get with it!"
lartguy. the boss. Tain't the peanut butit
all, it's the way the mayonnaise turns
y so quick.
1. well. Early next morning you're ready,
k everything again, lessee, three suits,
suitcases fuU of clothing and a coupla
hats—out there where you are going the girls
give the eye to a guy who.se coat matches his
pants, and a guy can't work all the time,
somebody has to be impressed. Eaily autumn,
so you don't bother with tire chains, the
snow shovel, antifreeze, long Johns, overshoes:
that comes later to provide a little
more variety and interest to your already
overflowing life. A disquieting thought
seems something has been overlooked. Check
again . . . suitcases, road map, sunglasses,
gas, oil, tires okay ... oh, oh, the briefcase.
That small detail taken care of, away we
go into the bright blue yonder. Fh-st call.
Now wyinell did the boss schedule him. of all
people? Seems we missed out on part six
of a Ruth Roland serial on him, several million
light years ago, and he swore then
he'd never do business with us again until
he 11 froze over.
Well, let's pass him up and report how
he still doesn't like us, no use wasting time
but the streak of perverse aggressiveness that
characterizes a western Canada film peddler
a-sserts itself and you wheel off the highway,
whip into the town, walk into the exhibitor's
place of business with that determinedly
friendly smile on your kisser, and what happens?
He wants to know what held you up
this season, agrees with every request the
company makes, signs a big deal, dates half
of it and sends you out of his office in a
bemused daze, wondering if you shouldn't
have stayed on at that filling station as a
grease monkey. After all, one car is the same
as the next one.
HUNTS FOR BED
regular customer . . . been
Next call . . .
with us since J. Stuart Blackton was a top
producer . . . just a matter of making out
the deal and politely requesting the usual
signature, but just a minute! This year your
customer has changed his mind, it seems;
he doesn't think he will do business with your
company. Well, as a salesman you know w'hat
is good for your customers, don't you? So
off oomes your coat, figuratively, and 12 or
so hours later a rebel has returned to the
ranks. He goes home to bed, but you? Know-
Winnipeg Business Tax
10 Per Cent of Rentals
Winnipeg—This year, local houses will
have to pay a business ta-\ equal to 10
per cent of their annual rentals. Because
the majority of houses are owneroperated,
the assessment commissioner
will arrive at a suggested annual rental
through the following information from
exhibitors: cost of caretaklng and cleaning,
cost of light, power and water, cost
of providing heat and fuel, cost of repairs
and decorating (average annually), and
the cost of in.surance.
.Any person who neglects to deliver to
the a.s.sessment comml.ssioner any written
statement required by him. such as the
information listed above, within one week
after being asked to do so shall be liable,
upon conviction thereof, to a penalty of
S'iO per day for each and every day default
is made in delivery of the Information.
ing the small prairie town routine as far
as the inns are concerned, off you go flashlight
in hand to scan the list of open rooms
left on the desk for late arrivals, and you see
rooms 3-4-5-8-9 are open, so 5 is your lucky
number, but when you get up there it is embarrassingly
obvious that after the local dance
that night, 5 is very definitely occupied without
benefit of the register, so you settle for
No. 3 where the blanket Ls slightly, but not
much, thicker than the mattre.ss.
During what's left of the night, you are
awakened by a suddenly savage thunderstorm,
but you roll over and drop off to
sleep again secure in the knowledge that
your car is locked up tight. It is small con-
.solation to come down the next day and
find that you were so tired the night before,
you left the window on the driver's side
open, and one-quarter of your car's interior
is dripping wet. You got your deal, didn't
you?
A SKID INTO MUD
The season wears away; the chains and the
shovel are stowed in the trunk and used on
more occasions than you care to remember.
Did the branch manager's ears turn brickred
one January evening about 6 when you
slid off that snowy side road in the black
winter darkness, and you dug and dug and
pushed and shoved, and gunned the motor
until the car resembled a Stanley Steamer,
and finally got back on the high center of a
cross-country road which you had been
a.ssured was a breeze to traverse?
And did your GM's face hot up that cold
rainy day you hit an unsuspected muddy
spot on the highway at high speed and slid
and slithered off the road, winding up in a
newly plowed field 50 yards away, then almost
ruined a new suit tramping back
through that rich Canadian loam to get help
to tow you back?
Don't let it bother you; they went through
conditions 20 times rougher years before you
decided to make the movie industry your
life business. Film salesmen know the deal's
the thing and have a slightly sour outlook
on the sympathy potential, forgetting that
their troubles are viewed with tolerance and
plenty of understanding in those quarters
where such qualities are a must. And that
feeling goes for exhibitors, too. Don't believe
it? Wait until the next depression, boys.
WONDERFUL CUSTOMERS, TOO
And so you grind, day in, day out, your
customers are tough, wonderful, unfriendly,
hospitable, off-handed, sincere, surprisingly
kind, bewilderingly rude; but all your troubles
seem to fade at day's end with an honest
day's work under your belt, to say nothing
of a steak. And your reports go in the mail
accompanied by a feeling that yours is the
only business in the whole wide world, and
t'heck with those gi'ocery and hardware
men with their commercial rates. Anybody
can be commercial— you'll settle for that
little bit of larceny and the secret feeling
that you are part of a still glamorous business
that gives rural Canada a segment of
life that can be secured nowhere else.
Two-dimension, 3-D. wide screen, Cinema-
Scope— it all boils down to, "Let's go to the
show tonight."
>FnCE January 23, 1954
91

. . . Roma
MONTREAL
philias Matte, owner of the Buckingham and
Plaza theatres in Buckingham, Que., has
been re-elected mayor, defeating former councillor
Florent Morency by a 122-vote margin
Canada Film, distributor of Italian,
French, German and Spanish films, both 16
and 35mm, with branch offices at Toronto,
Venice, New York, Rome, Reggio, Calabria
and Parigi, reports the election of Mario
Novati as president. General booker and business
manager is Joe Feoli, and the secretary
is Maria Torrito. The company also disclosed
Frank Carenza is the director of
Ontario branch, while general supervisor of
all branches is Bertrand Gagnon. Roma Canada
distributes every week the most important
news from Italy, the Settimana Incom.
weekly newsreel distributed all across Canada.
Mrs. Gaby Lalonde-Levinson, a 28-year-old
Montrealer who for the past year and a half
has been working in Rome as a script-writer
and director's assistant on Italian films, wants
to import the brains and know-how of Italy's
film industry to Canada. Mrs. Lalonde-Levinson
has set to work on her plan and reported
she received interested reaction from
Cesare Zavattini, dean of Italy's film writers.
Michel Gandin, one of the younger directors,
alijo expressed interest. She approached Sir
Alexander Korda in France for counsel and
she claimed having received excellent advice.
On this side, she has contacted Gratien
Gelinas (Fridolin) and Irwin Shaw, United
States playwright and novelist. Mrs. Lalonde-
Levinson is a daughter of the late Arthur
Lalonde of Montreal. She worked for National
Film Board before going to Europe where she
had a hand in production of "Viaggio in
Italia," "Love, Bread and Wine" and "The
Master of Don Juan."
Dorothy Lamour, who has been appearing
in person at a local night club, was guest
of honor at a tea given the Youth Aliyah
campaign workei's in the Bellevue Casino.
This was at her second consecutive yeai'ly
appearance in a Montreal night club.
Cecil Clark, artistic director of the Stratford,
Ont., Shakespeare Festival, has begun
search for actors and actresses for next summer's
productions. Clark, who lives in London,
declared that he had not yet found a
British actress to play the leading feminine
roles opposite James Mason in the three
plays of the festival for 1954. Negotiations,
he declared, are continuing with several
actresses. In Canada his search will be countrywide
in order to find talent for a cast of
60. A goal of $120,000 has been set for the
fund campaign of the Stratford Shakespearian
Festival of Canada Foundation, scheduled to
open February 1.
Aluminum Co. of Canada's "Packaged
. . .
Power" was presented at resumption of the
Mechanics Institute series of educational and
travel films. The film shows stages in the
manufacture of aluminum and depicts scenes
in British Guiana, Arvida and Kitimat
The Canadian Pacific Railway Co. supplied
colored films for the Cercle Universitaire's
series of film showings. The Union of Latin
Americans sponsoring the series announced
many other films of special interest, listing
"Youth and Summer in Sweden"; "Inspiration,"
a Czechoslovakian production, and
"L'Appel des Cimes," a French documentary
produced in the French Alps.
The Dominion Bureau of Statistics reported
that 16mm operations in Canada set new
highs in 1952. Theatre and itinerants operating
in narrow gauge totaled 833, drawing
5,402,481 admissions and having had gross
receipts of $1,744,913. During the preceding
year, the bureau reported, there were 812
theatres, admissions totaled 5,293,671, while
aggregate receipts of the 16mm operators
were $1,889,461.
Graham Suter, English theatre specialist,
has been chosen adjudicator for the regional
contests of Canada's 1954 drama festival. The
contests last three months and are Canadawide.
Suter is an actor, stage director and
member of the British Guild of Drama
Adjudicators. He is also a radio and film
star. The regional winners of 1954 drama
festival will appear at Hamilton, Ont., from
May 10 to 15 for final decisions.
REVENUE ADDITIONNELS

,
;
'
. . Regardless
Winnipeg,
, .
V
TiWi[sNWillSlepUpITO
^ l«t
WalU,
It far in the leat
'Kina did above i'.
Millunaire
^'ideo Filmmaking
'.lONTREAL— Commentint; on tlic sale ol
iK"
p-t of the Associated Screen News stock to
ajroronto group headed by Paul Nathanson,
'"'•Mg.president of Kmpire-Universal and presiit
of Sovereign Film Distributors, Tracy S.
iiington reports in the Montreal Monitor,
\t the local ASN plant at Decarie boule-
!-d and Western avenue is moving quickly
the field of color, and is already active
a large staff of experienced laboratory
studio personnel on pictures for television.
V pioneer in Canadian-made films for many
Associated Screen News is known the
Id over for its Canadian Cameo series, as
1 as for its myriad short subjects that have
jed trails in the production of films for
[unercial and industrial concerns.
7Uh eight television stations now in opera-
1 in Canada and 11 more scheduled to go
the air before the end of 1954., Associated
eady to work hand in hand with engineers.
iio workers, actors and writers for teleon
in the next 12 months.
here are more than 500,000 television sets
Janada today, and with the advent of color
new stations are relying more and more
films, the original form of visual enterjiment.
|ilm subject.s for the new audience are ally
being prepared at Associated Screen
s for some of the biggest Canadian com-
cial and industrial concerns.
AtH CDl.j$kyCDnifflai
fully equipped to produce black and
is
te, and color film, animated movies, sperecordings
itnWmVoligiitiMC'
and possesses one of the largest
)ting stages in Canada.
igtd Wonen \\
ssociated Screen News was founded 33
•s ago by B. E. NorrLsh who previously
On70lWoi|.
inized the motion picture bureau of the
adian government at Ottawa. Norrish,
was succeeded a year ago as president
ito Theatres
J. Singleton, was recently honored, with
|(V.
rs, at the awards banquet of the Cana-
Picture Pioneers at the Royal York
1 in Toronto.
le company has offices in Toronto, Winnind
Vancouver, and the studio is at Mont-
The Ontario branch manager is J. J
holm, an outstanding trade figure with
rience in Hollywood. He is a past chief
er of Toronto Variety Tent 28 and serves
ntemational press guy in the world or
^^
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aiion te fc "
bejjinelfectfora
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)RONTO— After ten weok.s with "Tlie
y and the Ivy," the International Cinema
a whirl with the Italian picture. "Times
5 By," with attendance confined to
ts. "Intimate Relations" continued for a
week at the Savoy while the Studio got
weeks out of the Soviet's "Sadko" at
need prices. The Pylon extended its .seaof
Italian features with a healthy week
A Mother's Sorrow."
saw *" ifts to 'Times Gone By'
jiofi Elected
Managers
,0
n,e
wb w"^ I
Wr^Man.
" «.prea»l'
jxorncE
if,P"«
^filliJl
xtch Union Dispute
•RONTO—Local theatre and radio station
watched intently as a crisis was
led in the issue between the musicians
1 and the Ontario branch of the Ameriuild
of Variety Artists. The result was
olesale walkaway of singers and dancers
AGVA to the Musicians' Federation over
:eat of blacklisting by the latter.
M A R I T I M E S
Three-dimension was introduced at the 'York.
St. John's. Nfld.. by owner Jack Kiely,
who owns the Nickel there. The film was
Lippert's "A Day in the Country" on a bill
with "The Gambler and the Lady" and "Mask
of the Dragon." Action pictures are preferred
at the Kiely St. John's houses
Wisener of Pictou, N.S.. has harness racing
as a hobby in addition to operating the Capitol
Theatre. Wisener owns and shows trotters
and pacers each year on maritime tracks.
In, his younger years, the showman was a
hockey player.
So-called commprcial lotteries have been
banned by the Newfoundland attorney general,
but no interference has been made with
those .sponsored by charitable and religious
organizations. Threats are being made to
invoke a penalty of up to $2,000 and two
years in prison to those convicted of conducting
commercial lotteries.
George Heffer, manager of the Kent. Spryfield.
N.S.. a Walker chain house, is paving
the way for installation of a wide screen.
Preparation has included a number of alterations.
Heffer is a retired railroad employe,
who for 35 years worked for rail systems in
Halifax. He has been at the Kent for several
years.
Peter Herschorn, secretary of Franklin &
Herschorn. was host to the Halifax Colored
Citizens Improvement league at a party for
children in the Vogue Theatre. The Vogue
was turned over to the party for an afternoon
and the program included a film . . .
Two members of the Canadian navy, who
were caught by police after a break into the
Armview Theatre, Halifax, were given a
two-year suspended sentence.
Morris Elman, a member of the headquarters
staff of B&L Theatres. St. John, has
issued a standing challenge to take on any
number of opponents at either checkers or
chess. He has long been one of the area's
champion checker and chess players. In his
younger days, he was active in baseball . . .
Drawings at the Community, Yarmouth, N.S.,
have been for sets and individual pieces of
waterle.ss cookware. Prizes are displayed in a
window at the theatre and entrance tickets
qualify patrons to participate.
The Casino, Halifax, of the Odeon chain,
has started a series of sneak previews, along
with its regular programs . of
the season or the weather, Leo Breau, doorman
at the Mayfair, St. John, drives his car
at midnight each Saturday to Tracadie, N.B.,
covering about 600 miles by the time he
arrives back in St. John at noon each Monday.
During 1953, he made 65 trips—the usual
weekend excursions, plus 13 trips at other
times. Breau has battled some tough weather
both ways, but thus far has met no insurmountable
obstacles. He usually has several
passengers going both ways. Breau's wife and
nine children live at Tracadie, and he is a
native of that northern New Brunswick village.
Bill Steen, booker at J. Arthur Rank exchange.
St. John, who died after a brief illness,
was on the staff of St. John theatres for
many years before switching over to film distribution
with Reg March, maritime manager
for 20th-Fox. He later went to the JARO
organization. He acted in and directed many
stage productions as a hobby during his many
years in the industry.
Clergymen, thus far, have lodged no objections
to the showing of films in Deer Lake,
Nfld.. theatres on Sundays. The shows start
at 10:30 p.m. and consist of single bills. The
weekday shows include two in the afternoons
and two at night. Elsewhere, Sunday shows
begin at midnight.
T. J. Booth, St. John, was the winner of a
$50 bond in a drawing held by the Film Bowling
league. The drawing was by G. R. March
and was held at the Rank exchange .
Redecorating of the entire interior of the
Mayfair, St. John, is in progress. The work
is between closing time and reopening.
Toronto Police Capture
Burglars in Theatre
TORONTO—A spectacular theatre break-in
at the Odeon Danforth here resulted in the
capture of three burglars, who had taken
refuge in the projection room, and the arrest
of a fourth man some hours later in an automobile.
No less than 40 policemen .surrounded the
theatre or searched the interior after a
patrolman noticed an open rear window and
radioed for assistance. It took 45 minutes
to round up the crooks who, in their attempts
to escape, turned on marquee lights. TTiey
were met by police with drawn guns at various
exit doors and even on the roof, before
the law closed in.
The gang had started to work on the safe
in the office of Manager F. Law.son and an
assortment of heavy tools and a bottle of
nitroglycerin were picked up by the police.
The crooks gave their names as Stan Edwards.
Thomas Cavotti and Wilham Fergu.son.
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CRETORS — MANLEY
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SERVICE CONFECTIONS LTD.
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,
I
^vwA^%%vwv.%^vA^^lWA%%vv
l)FFICE January 23. 1954 93
jaiwa'JI

. . . Jake
. . Herb
and
: January
'
|
titli
VANCOUVER
pilmrow greeted its first female shipper,
Francis Coombs, who succeeded Tommy
Backus jr.. who resigned at JARO . . . Eileen
Sambad succeeded Betty Lipsack as head
usherette at the Vogue. Miss Lipsack replaced
Gladys Burns as cashier, who in turn
moved over to the Odeon Plaza boxoffice.
Betty Kurliak. head candy counter girl at the
Paradise, is now in charge of concessions at
the Vogue.
Jimmy Patterson, 20th-Fox manager, is
doubling in brass since no replacement has
been made for former booker Bob Billings,
who returned to United Ai-tists ... A Russian
picture. "Tlie Grand Concert," did better
than average business at the east-side Hastings.
A twin bill of a Swedish and an Italian
picture, "Fiu-ia" and "Caged Women," did
well at the Paradise. Imports are taking
plenty of playing time from Hollywood
product in this area . . . Charles Coburn, in
"You Can't Take it with You" on stage,
played a second week at the Avon Theatre.
Tlie turnover in downtown theatre staffs is
still in high geai-. There are six new faces on
the Vogue floor staff alone. Chinese and DP's
are filling jobs in local theatres at a rapid
pace.
May MacDonald, formerly in Winnipeg
with MGM, has joined MGM here . . . Frank
Gow. Famous Players' district manager, was
confined to his home with the flu . . . Cecil
Neville. FPC head booker, was back at his
desk after a two-months illness with asthma
Jacobson. fourth vice-president of
lATSE. was here looking into the troubles
between Local 348 and Famous Players who
are still stalled in negotiations for a new
agreement involving increased wages.
Shirley Wilson, Perkins Electric manager,
announced that the drive-in being constructed
near Abbotsford will be the first
ozoner in British Columbia to be equipped
with the new Day-Lite screen . Stevenson,
who operates two theatres in Northern
British Columbia, is building an outdoor
theatre near Prince George. He was along
Filmrow on his way back from a Seattle vacation.
Construction is coming along on his
new ozoner in spite of subzero weather. He
expects to open in early spring.
The wife of Paul Gauthier, Quesnel exhibitor,
was in a local hospital.
The following letter was received by local
Projectionists from Canadian lATSE Vice-
President Hugh Sedgwick of Hamilton :
"I am
very much disturbed at the many complaints
which have reached me from IA members,
management and patrons of motion picture
theatres about the mishaps which are taking
place in the projection of 3-D motion pictures,
mishaps which are causing people to
ridicule 3-D pictures, and, in case of patrons,
are seriou.sly reducing their desire to return
and see more of such pictui-es. It is a matter
of general and serious concern to the future
of our industry that the complaints indicate
that not all of our members are giving the
earnest and undivided attention to the proper
projection of 3-D pictures which they need
and should have." Local booth workers have
vastly Improved in the projection of 3-D in
recent months.
The city will take court action to acquire
Main street property needed for a new six-
story $810,000 city jail. Expropriation proceedings
were authorized by city council
against the 450-seat Star Theatre on Main
street on Vancouver's east side, which has
been selected as site of the new lockup. Officials
said they have been unable to arrange
the purchase privately. An offer of $40,000
was made. The theatre is under lease on a
monthly basis to Buck Gear, local projectionist.
Will Zaparaniuk has opened his new theatre
in Duck Lake. Sask.. where he was
operator of the M.P. Theatre on a two-day
basis. Also opened was the 300-seat Lux in
Kerrobert. Sask.. by the Beatty Bros. Formerly,
the 200-seat Memorial was the only
house in town. Kerrobert has a farming population
of 805 . . . Building of Rothstein Theatres.
650-seat house in Yorkton, Sask., is under
way. Yorkton with a population of 7,.500 at
present is serviced with the Roxy and York.
with a combined .seating capacity of 1.150,
and a drive-in for 300 cars, all operated by
Rothstein.
The Empress, Medicine Hat's oldest theatre,
dark for a number of years, reopened and will
show twin bills two days weekly for the present.
The town has three indoor theatres, the
Astra, Monarch and Roxy, with a combined
seating capacity of 1,490, and a 350-car drivein.
Population is 16,400.
Controversy Threatened
Over Headliners for CNE
TORONTO—General Manager Hiram Mc-
Callum of the Canadian National Exhibition
is revealing the signing of Roy Rogers and
his wife Dale Evans and other acts as the
headliners for the grandstand spectacle
August 27-September 11 has brought something
akin to a controversy.
Curiosity has been aroused over the fact
that McCallum issued the news and not
Jack Ai'thur, formerly of Famous Players
Canadian Corp., who is the producer of the
show. Arthur is director of the evening performances.
When interviewed after the announcement.
Jack Arthur said: "You can take my word
for it. we'll have a Canadian theme and a
Canadian flavor. Rogers or no Rogers."
McCallum said that Rogers had been
signed for both aJternoon and evening shows,
but declared: "Our (night) show won't be
built around him and, although nothing is
set yet, I imagine he'll just do about 15 minutes
for us."
Arthur was asked if this meant another
star might be signed for the evening show
and he replied that "we haven't done much
work yet on the show," adding that most of
the performers would be Canadians.
Editorial comment on the development has
been somewhat caustic with regard to the
signing of Roy Rogers for a Canadian spectacle.
Fire at Stratford Royal
From North Central Edition
STRATFORD, WIS.—Some $10,000
damage
was caused to the Royal Theatre here in a
recent fire, believed caused by a short circuit.
The screen and stage equipment and
300 seats were ruined, but the projection
equipment was believed to be salvagable,
since it was damaged only by water.
Delay in Move of NFI
Forecast in Ottawa
OTTAWA—There are signs of uncertair
on Parliament hill in connection with t
proposed move of the National Film Boa
from Ottawa to Montreal.
Some doubt has been expressed in relial
circles that the construction of the $5,500,0
building in the greater Montreal district »
go ahead. The information is forthcomi
that the project has not been approved
the treasury board in the Canadian gover
ment and a delay seems certain.
The Montreal site has been purchas
and the tender was awarded to a Turoi
firm, despite the objections of Ottawa agair j|
the NFB switch. But the suggestion com
that the whole thing may be called off, pe
haps definitely.
L'Auditorium, Ltee., Bonds
Total Half Million
MONTREAL—A new $500,000 issue
L'Auditorium, Ltee., 5'{;% first (closed) moi
gage refunding sinking fund bonds is beii
offered by a gi'oup of dealers headed
Greenshields & Co. Due Nov. 1, 1968, the 1
year bonds are priced at 100 and accrued i
terest, the Financial Post reports.
Since 1930. the company's theatre operatic
have been directed by FPC, and an agreemej
dated Sept. 22, 1953, assures that this syste| '^
will continue over the life of the new boi|
issue. In addition. FPC is pledged not to s],
any of its shares in the company during t
same period.
Net earnings in i-ecent fiscal years, aft
depreciation but before interest and tax'i
have been as follows: year ending Oct. 'i
1943, $37,425; 1944. $57,669: 1945, $50,382; 19'
$47,348; 1947, $47,378; 1948, $43,162; 19'|
$31,396; 1950. $46,256; 1951, $73,585; 191
$64,494. For the 35 weeks ended July 4, 19ii
the comparable figm-e was $47,513.
i
Maximum annual interest requirements i
the new issue will total $27,500.
At July 4, 1953, company showed total asaji
of $432,900 including current assets of $151,9*
and net fixed assets of $268,156. An appraiji
conducted in July 1953 by Dominion Apprais
Co. indicated a replacement value of $1,643,5
for the whole property and a depreciat
value of $1,244,721.
Outstanding capitalization now includes I
new issue and 2,500 no par value commifl
shares. The president is J. J. Fitzgibbons, al
president of FPC.
Big TV Set Sales
TORONTO—The sale of television sets
Canada increased 162 per cent in number ai
141 per cent in cash value during the first
months of 1953 compared with the sai
period in the previous year, according to
yearend report by the Radio-Television Mf
Ass'n of Canada. The number of sets sCi
was 313,633 and their value totaled $12
487,261.
an"
lapi*
kt Cases
L'Auditorium, Ltee.. a wholly owned su;
htreoljud
sidiary of Famous Players Canadian Cor
owns and operates an 1,808-seat theatre ai
a five-story commercial building in Queb
City. Proceeds of the issue will be issued
•
redeem first second mortgage bonds t
taling $491,200 which matured November 1,
94
BOXOFFICE :
23, 15

:
! OTTAWA—
\
The
. . Mrs.
. . The
. . Jim
. . Thursday
. . Manager
. .
OVeollfi il6mm Cinemascope Shown
To Canada Technicians
Wionofihsij:
nation is
jonj-
*•« CaBadiit ;.
® tertaii,
« !bs ten pB
aiaijai to a
'^^"'sofottana
" '1" suEgestion
i-LteeJoffi
lillion
hy. first
^ M bonds
(dosed I
l<
1 of dealers heiii
DueNov.UMj
Under the auspices of the
National Film Board, the first Canadian dembnstration
of Cinemascope in 16mm was conducted
January 14 in the National Research
i^ouncil theatre here by Carl J. Stauff of the
iBell & Howell Co., Chicago, who gave a lecture
to the 200 government technicians and
[)thers on the special equipment.
pictures, on a curved screen, 8'~ix20
included a number of Ottawa views
I'eet,
jvhich had been taken with a Bell & Howell
famera with anamorphic lens attachment.
jrhere was some conjecture that both the
[lational Film Board and the Canadian
broadcasting Corp. were studying the possibility
of applying CineinaScope to television as
ell as to film presentations in community
lalls.
Stauff had no particular comment on the
prospect and wa.s guarded in his refernce
to three-dimension projection, saying
,at experimental work was continuing in
oUywood studios.
At night, another audience of technicians
eard a lecture on postsynchronization techiques
by George Lewin, chief sound-recordig
director of the U.S. Army Signal Pictorial
ientre, Long Island.
i a: 100 ani accK-
1 Post reports. Uourt Cases Not Shows,
Piajeis Canadian
an IW-seat theit
iie issue will be e
h matured Novemls
. iwes that this
in life oi the nei
?H:isple(^eiinot
! lie company du;;
Montreal Judge Tells TV
MONTREAL—A Canadian Broadcasting
orp. television crew was denied permission
film coiu-t proceedings by Judge Gerald
Imond, who contended that "court activities
ren't shows." The camermen brought their
luipment into the courtroom where Jacob
lusmierski, 25, of London, England, and
jyFPCandanasrt^oses Mandel, 25, of Brooklyn, N. Y., were
tjerty
500 no P '
lentBJ.J'^'
'•
nnowiit''
iheduled to appear on charges of being inilved
in an international jewel smuggling
1 have nothing to say against television,
it on the other hand court activities aren't
ows," the judge said. "With all due respect
the public investigations made in the
nited States in the presence of photographs,
broadcast and television setups, I must
y for my own part I don't like the same
Don Edwards, manager of the Famous Players
Nortown, is happy with the installation of
sa becoming the vogue here."
a wide-vision .screen. Another big screen has
A CBC spokesman said no attempt was gone mto the independent Temple at Windsor,
where B. H. Mechanic has long t>een the
Jde to get prior permission from the judge.
'We've tried to televise court proceedings proprietor . Jean Ford has introduced
fore but each time we were denied perission."
he said. "But there's no harm in
rtng."
leatre Ass'n Protests
Ian to Cancel Holiday
RONTO—A former president of the Mo-
|n Picture Theatres Ass'n of Ontario. Roy
.er of the Lincoln at St. Catharines, add
the parent organization that the Niagara
,ainsula Theatre Managers A,ss'n has strongprotested
the recommendation of the St.
tharines school board for the abolishment
Armistice day as a holiday in Ontai'io.
The .school trustees originally contended
t the juveniles spent the time at shows
tead of attending the cenotaph service.
»as brought out, however, that only 11 per
•t of the school population at St. Catharines
I attended the theatres throughout the
ale day.
We have made a lot of friends among the
ool children," Miller said.
TORONTO
The distinction of being the first member to
send in his 1954 dues to the Motion Picture
Theatres Ass'n of Ontario fell to an
independent exhibitor in the north country,
Leo Vaillancourt, owner of the Plaza at
Chelmsford . Pembroke and Copper
Cliff drive-ins have beecome new members of
the MPTA of Ontario. Both are operations
of 20th Century Theatres . Fred
Trebilcock of the Tivoli and Manager Henry
Marshall of the Capitol, Toronto team units of
Famous Players, have announced the installation
of wide screens.
Barney Simmons, manager of the Towne
where "Julius Caesar" was given its Canadian
premiere, conducted a morning matinee for
students Saturday (16i at 75 cents admission.
The regular prices are $1.25 and $1.75
for afternoon and night shows . . Kenneth
.
Winckles and John Davis, both of the parent
Rank organization in England, were due to
arrive shortly at Odeon Theatres headquarters
here for conferences.
The Ward-Price Galleries conducted an outstanding
auction which included household
articles from the estate of N. L. Nathanson
at Maple Crest Farms, Maple, Ont. . . . Manager
Fred Jackson of Loew's at London, Ont..
has announced the appointment of David
Krowchuk of Niagara Falls as his assistant,
succeeding Gerald W. Mooney, who recently
became manager of the Uptown here.
Ed Lamoureux, manager of the Palace at
Windsor, got himself in right with the police
department. He invited the whole Windsor
police force to see the current picture, "City
That Never Sleeps" . night
sneak previews have been started by Manager
Al Smith at the Capitol at Hamilton . . . Mrs.
Jean Ford, proprietor of the Windsor and
York at Hamilton, is offering silverware giveaways
at both theatres on the first three days
of the week . McDonough of the
Hamilton Tivoli held "The Robe" for a third
week at $1.25 top.
chlnaware giveaways at her two Hamilton
theatres, the Windsor and York, which ars
operated in pai-tnership with Odeon.
A church service was held Sunday afternoon
(17) by the Second Church of Christ
Scientist at the Famous Players Palace,
Toronto, where George Davie is manager .
Bill Burke has Cinemascope at the Capitol
in Brantford. having opened January 14 with
"The Robe."
Manager Gerald Mooney of Loew's Uptown
describes the brand new screen just installed
there as having a width of 47 feet, making
it one of the largest . . . For the second time
General Manager Doug V. Rosen of International
Film Distributors has a color picture
featuring Queen Hizabeth. The first
was a coronation feature and the second Ls
"Royal Tour of the West Indies." which is
having its fir.st Canadian run at Shea's along
with "Here Come the Girls."
'Caine' Stars in Mutiny
Against Dick Powell
TORONTO—An unpleasant episode, including
name calling, took place in connection
with the one-night stage engagements of
"The Caine Mutiny Court-Martial" at Massey
Hall January 14, with well-known Hollywood
actors being involved. Despite the ruckus, the
performance was presented before a packed
house.
Henry Fonda, John Hodiak and Lloyd
Nolan, the principals, used harsh words in
interviews against Dick Powell, director of the
touring show, who was being deposed by Producer
Paul Gregory, the replacement being
Charles Laughton.
Powell, who was reported to be taking legal
action, was in Hollywood at the time for a
reported commitment with RKO. In Toronto,
the sharp comment by the three actors
against Powell was openly published in the
following manner: Fonda: "He's talentless";
Hodiak, "He's a punk," and Nolan, "As a
director, he's absolutely incompetent." The
three were jointly quoted as saying: "We
hate him."
The show was scheduled to open soon in
New York. Local theatremen were wondering
if the public fight was helping Hollywood
or anybody.
HANDY SUBSCRIPTION ORDER FORM
KOFFICE January 23, 1954
.otflCE

. . When
. . Warner
. . Howard
. .
. .
. .
. . When
. . The
. . Join
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: January
WINNIPEG
TVAerchandisers in all strata of business turn
to the show business lor a helping hand.
One large motor dealer offered free seven
months entertainment of 30 tickei« to the
Odcon. Garrick or Beacon with the purchase
of any used car priced over $100. During the
summer several drive-ins helped a toy dealer
sell thousands of dollars worth of toys by
giving ducats with every toy purchase.
The fast expansion of the Harris Booking
Service by Joe Harris since he left Empire-
Universal is the talk of the industry. In a
short period Harris has accumulated 20 accounts,
many of them rural drive-ins. Harris
recently became representative of Astral
Films, operating out of the International Film
Distributors office . . . Peerless executive Joe
Bermack of Toronto screened the European
musical, "Marika," for exhibitors and chain
bookers here. The star of picture, Viennese
Marika Rokka, is a combination of Betty
Grable, Ann Miller and Kathryn Grayson.
Max Shore is pinch-hitting for Richard
Stokoloff at Theatre Poster Service while the
of "Rebecca of Sunnybrook Farm," plus five
cartoons, a serial chapter and 15 prizes. The
Osborne Cinema also presents Saturday matinees
for the kids.
Holdovers included "Genevieve," at the
Odeon for a fourth week; "Tales of Hoffmann,"
a second week at the Osborne, and
"TTie Captam's Paradise" at the Gaiety .
Reviewer Frank Morriss had nothing but
praise for Capitol's "Little Boy Lost" .
It is rumored that drive-in operators Max
Shnier and Cy Brownstone, who use the A&A
drug for an office, will sign a lease for the
third table . . . Word has been received from
vacationing MGM booker Hy Brickman in
Miami Beach that after a few suntans and
beach lollings and ogllngs he is feeling much
better.
The appearance of Alicia Markova as guest
star with the Royal Winnipeg Ballet at the
Playhouse put a dent into the business at the
Colonial and Oak ... A three-quarter page
ad inaugurated the new 64-piece Tudor Rose
English dinnerware set at the Beacon .
The University of Manitoba Campus Film
Club resumed showings with a selection of
five film classics: Potemkin, Moana, Beauty
and the Beast, Volpone, and The Cabinet of
Dr. Caligari. By June, Winnipeg's TV station
will be telecasting recorded shows; and local
shows, including sports events, by the fall.
With the holiday season over the executive
board of the Manitoba Motion Picture Exhibitors
Ass'n. has swung back into action.
Uppermost in their minds is whether to take
another swing at daylight savings time, ruination
of summer business, or whether the
foe is too formidable . Bros, salesman
Barney Brookler complains he feels like
a goldfish in a glass bowl in his new streamlined
ultramodern office. Majority of exchange
offices ai-e revamping the bookers'
bailiwicks by building enclosures to eliminate
distractions and allow for more concentration.
Sam Saidman of the A&A Drug has eliminated
magazines from the premises. Now
film exchange staffers are developing the art
of conversation instead of slopping coffee,
soup and ketchup on the store's magazines.
A local columnist relates that a girl named
Ann took in Gift night at a neighborhood
house there the other evening. When her
number was announced she became so excited
that she dropped her ticket, lost her
balance as she bent down to find it and
bumped her head on the seat in front, knocking
off her glasses. "After recovering ticket
and glasses," she recalls, "I got up to claim
my gift—but got my nylon caught and zoom
a big run." And what was the gift? A pair of
nylons. "I don't think it was worth it," was
Ann's honest opinion.
latter is on vacation. New on the staff is
Here's a new way to get customers, a local
Rose Grant. Hilda Strand is looking after the
furnace manufacturing organization announced
to the public in large ads, "Be Our
Foto-Nite office, which is on the TPS premises
. . . Low temperatures have resulted in
Guests for Dinner and a Movie . Us
sparse patronage. It was 33 below Saturday
for the Pew Hours Required for Our Specialists
to Convert Your Old Heating System .
(16). Most Winnipeg area projectionists
."
automatically will receive a ten-cent increase
While controversy rages in the east about the
in the pay next month . Nichols,
Quebec censors banning "Martin Luther,"
billed as the world's greatest hoop juggler,
protests and letters to the editor are starting
was headlining the vaudeville show at the
here. The first letter about the action to
Beacon .
"Waterloo Bridge" went appear in the local daUies was written by
into its fourth week at the Valour, Joe Barnicki
presented a Saturday kiddy matinee Ministerial Ass'n. of Greater Winnipeg. To
Gordon Selbo, president of the Lutheran
the motion picture industry its quite a twist
when a ministerial association goes all out
for a movie.
Two theatres are being advertised dally for
sale in the local classified section, but there
don't seem to be any takers . Osborne
Cinema has started a kiddy program every
Saturday matinee . a group of
Durango Kid pictures finished playing several
subiu'ban houses one Saturday matinee and
the management announced that for the next
few Saturday matinees they would see .several
Gene Autry westerns, there was a decided
clamor from the youngsters to bring back the
Durango Kid every Saturday. Manager in
one house had to promise from the stage that
the Kid would return in the future.
The State used 166 cartoons during 1953.
How many did you use? ... An $80,000 renovation
job on the Playhouse was recommended
by city finance committee. Alderman George
Sharpe reported the city-owned theatre is
in urgent need of repair and requires new
seats.
Bruce Peacock writes that E. C. Williams
has added an electrically operated, goldcolored
screen to his Gary in Indian Head,
Sask. Movement of the screen can be operated
either from the projection booth, the
boxoffice or from two points in the stage
area.
Engineering Supervisor at Eastman's
Harry G. Cooke has been named general
supervisor of engineering for the color print
and processing organization in Eastman's at
Rochester.
—
Cathedral Seats Reserved
For Communion Breakfast
TORONTO—For the third annual communion
breakfast for Catholics in the film
industry here, Clare J. Appel, chairman of
the committee, said seating accommodations
have been reserved at the 9 o'clock mass
in St. Michael's cathedral January 31.
The breakfast will follow at approximately
10:15 a.m. in the Sheraton room in the King
Edward hotel, with tickets available at the |
door. Notices to be filled in by intending
communicants have been sent out. John J.
Fitzgibbons jr. is coordinator of arrangements.
More than 300 people are expected to be
present for the celebration of the mass and
the breakfast.
New Drive-In to Feature
114-Foot-Wide Screen
From New England Edition
HARTFORD—The first drive-in in the
Perakos circuit, now nearing completion in'
Plainville, will have a 114-foot wide screen,
largest of its type in the state, according
to Sperie Perakos, general manager.
Easter Sunday is set as opening date. Cost
of construction is estimated at about $200,000.
Perakos Theatre Associates, operating seven
conventional theatres in Connecticut and
17 in Massachusetts, is headed by Peter
Perakos sr., son Sperie and John Perakos,
The project will have capacity for nearly
1,000 cars.
CAPAC Fees Will Remain i**
Unchanged This Year
TORONTO—Performing right fees of thefcfills.'whidite
Composers, Authors and Publishers Ass'n of *itispspe!«
Canada will remain unchanged for 1954 and'
there will be no necessity for exhibitor or
ganizations to appear before the usual ses'
fi o(
ComiMa!
Si te bv
sion of the Government Copyright Appeal Bii bt ijj p,,
board at Ottawa for the hearing of applica-; JIRftteji
tions for rate revisions. _
The present schedule of fees, based on thea- I
•^.
tre capacity, is as follows: 499 seats and I- .j
under, 10 cents per seat; 500 to 799 seats, 12 ^sSsuKoott
cents; 800 to 1,599 seats, 15 cents, and l,6O0J!l
seats or over, 20 cents.
Local 303 Celebration
Scheduled for June
TORONTO—Although Hamilton projectionists
Local 303 completed its 50th year last
fall, announcement is made that the jubilee^
celebration is scheduled for sometime in June
with a special program in which labor lead
ers will participate.
Arrangements will come under the direction
of Hugh J. Sedgwick, Canadian InternationaJ|
president of the union. H. W. Usher is busi-j
ness agent of Hamilton Local 303.
Installs Wide Screen
TORONTO—Tlie first Astrolite wide screen!
in Hamilton, Ont., has been installed bjl
Sardo Bros., in the 593-seat Westdale, com'
mencing with the presentation of "The Banc
Wagon." The former proprietor of the Westdale
was Lou Rosefield, now retired, whc
was a director of the Motion Picture Thea-'
tres Ass'n of Ontario for some years.
tea:!
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Bdteui Acti
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96
BOXOFFICE
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:
TfUuie^ /in€Sett€fi'?UKSt^..MOyN ABOUT YOUR THEATRE?
lo win public favor, your theatre needs:
PATRON
COMFORT
CHARM of COLOR
HARMONY of
DESIGN
w» ttm
Improvement
PAYS-
DO It
\ NOW!
MODERN
THEATRE
Theatre improvements are reported
in detail in the monthly
Modem Theatre section ol
BOXOFFICE. The hows and
whys are detailed and pictured
to make them easy for you to
use in your own theatre, for
your own local needs.
Be sure to read this big, wellplanned
section, issued the
first Saturday of each month.
The information offered is invaluable
for any progressive
exhibitor.
Always out front
with leadershipplans—
methods
Improvements are an investment that pays.
Many a closed house lacks only the extra appeal
of color, design and patron comfort.
Thousands of passive ticket buyers can be
changed into enthusiastic supporters by extra
eye appeal, comfort appeal of an improved
modem building.
BOXOFFICE, from every angle, gives you
information you need and inspires you with
courage to do as others are doing to make
your business hum.
Keep up with the times—ahead of the demands. The
public is flocking back to pictures, disappointed with other
forms of entertainment. Is your house clean and wholesome,
attractive at all times?
OXOFFICE
•I
I
98 BOXOFFICE January 23, 19!

i
OXOfFICE
iiDD)1JJ)i'^iJJl)5
9
he EXHIBITOR HAS HIS SAY ABOUT PICTURES
COLUMBIA
rtom Here to Kteriiity (Col)—Montgomery
Burt Lanca-ster, P:-ank Sinatra. This
ft,
ashed all records in my ten years in Elmore.
i I believe it is a record since the theatre
i been in existence. We played it five days
did three week's normal business. I
jed the price a quarter and it was worth
•nobody said boo about the extra fare. Play
i one on your best time. Just .spread the
•d around that you are playing it, wordmouth
will do the rest. It is a superb
ure. We don't need 3-D. wide screen or
emaScope, or even Technicolor to stay in
iiness if we can just get a few more pic-
;s like "From Here to Eternity." Played
irsday through Monday. Weather: Mild
ter.—W. E. Danelz. Border Theatre. Elhe,
Minn. Small-town and rural patronage.
LIPPERT
|romba, the Tiger Man iLPi —Rene Delt-
Angelika Hauff. Gustav Knuth. Made in
many but ha.s a good job of English dub-
I enjoyed it. Has a circus theme with
Imba as a tiger tamer. He uses the power
lis eyes. Background music is unusual.
'es nicely with a double feature program.
'ed Tues. Weather: Cool and rain.—James
gs jr., Tar Tlieatre, Tarboro, N.C. Small-
1 and rural patronage.
METRO-GOLDWYN-MAYER
Ig Leaguer (MGMi —Edward G. Robinson.
Ellen, Jeff Richards. It's a new slant
lie baseball story and should be welcome
my small town. Comments w-ere many.
ons were few-. Doubled with "Dobie
A few more like this and I'll be
ng the unemployed! Played Sun., Mon.
ther: Cold. Nice.—Bob Walker, Uintah
.tre, Pruita, Colo. Small-town and rural
onage.
of the Hunted (MGM)—Vittorio Gass-
, Barry Sullivan, Polly Bergen. If you
looking for suspense, then this is a nat-
We kicked it around but don't know-
It did above average business and
Tients were good. The background shots
le Louisiana swamps did much to add
he thrill of a manhunt. Played Wed.,
s. Weather: Cold.—Walter Sayler, Da-
Theatre, Wishek, N.D. Small-town and
1 patronage.
Me Kate (MGM)—Kathryn
d Keel. Ann Miller.
Grayson,
For the first time
lUt a year, my wife and I went to the
I. Nothing startling about this number.
light to start with but slow and draggy
e middle and at the end. Not the answer
itting 'em back. Shown at a first run
i and did a pretty good business New-
's eve.—A. E. Landreth. Lyric Theatre,
mouth. Va.
(MGM)—Leslie Caron, Mel Ferrer, Jean
e Aumont. &'ery few years along comes
xcellent down-to-earth picture that is
to understand. Color and story are good.
;d Wed., Thurs. Weather: Cold.—L.
Brazil jr., New Theatre, Bearden, Ark. Smalltown
and rural patronage.
Remains to Be Seen (MGM)—Van Johnson,
June Allyson, Louis Calhern. Played this one
on Christmas day, along with "Fast Company,"
to about the best business we have
enjoyed in a long time. Both are tops. "Remains
to Be Seen" is a very clever show, has
everything, murder, comedy and music with
a cute story and acting to back it up. Suitable
for about any playing time. Played Fri., Sat.
Weather: Good.—Lloyd Hutchins, Center
Theatre, Kensett, Ark. Small-town and rural
patronage.
Admits He's Critical But
Has a Discerning Eye
TTNIGHTS OF THE ROUND TABLE
(MGM)—Robert Taylor, Ava Gardner,
Mel Ferrer. Saw this at the Flaza Theatre
at El Paso. It was the first CinemaScope
production in this area. The theatre seats
2,200; 17'4-foot x 42-foot screen; Century
projectors with Mighty 90 lamps. The
size of the picture was very impressive,
especially in the outdoor scenes, but the
faces of the people seemed to be out of
focus or blurred. This was also true of a
short of a symphony orchestra shown before
the feature. I doubt whether it was
any fault of the operator as it was the
same on both machines. The seams in the
screen were very apparent and could be
followed from one side to the other.
The sound was very good except when
the speakers in the auditorium were used,
then it didn't seem to be part of the picture
at all—just noise. I doubt whether
multiple sound tracks will be of much
value in auditoriums of less than 70 feet
deep and back of screens less than 25 feet
wide.
As for "Kmghts of the Round Table,"
it reminded me of a serial or high school
play and, if shown on a conventional
screen would be suitable only for juveniles.
It looked Uke a "quickie" to get into
the Cinemascope parade. However, I am
probably more critical than the average
movie patron.—H. D. McCloughan, Bayard
Theatre. Bayard, N. M. Small-town
and rural patronage.
PARAMOUNT
Caddy, The (Para)—Dean Martin, Jerry
Lewis. Donna Reed. This is a very good comedy.
If possible. Martin and Lewis seem to
improve with every picture they make. It
didn't draw as well as it should have, though
Some people said they saw enough of them
on television. Be that a.s it may. I never lose
money playing Paramount pictures. Played
Sun. Weather: Cold.—Marcella Smith, 'Vinton
Theatre. McArthur, Ohio. Small-tow^n
and rural patronage.
HoudinI (Para)—Tony Curtis, Janet Leigh,
Torin Thatcher. Very good! Can't expect
much business this time of year, but thanks
to Paramount our boxofflce receipts are holding
up better than usual. I notice that some
exhibitors kick about Paramount pictures but
they always come through for us. Played
Sun. Weather: Rain.—Marcella Smith, Vinton
Theatre, McArthur, Ohio. Small-town
and rural patronage.
lioudini (Para)—Tony Curtis, Janet Leigh,
Torin Thatcher. I would list this as one of
1953's finest attractions. Hope Tony and
Janet are teamed up again real soon. Technicolor
was very outstanding. Production
great. Played Sun., Mon.—J. C. Balkcom, Gray
Theatre, Gray, Ga. Small-town and rural
patronage.
Little Boy Lost (Para)—Bing Crosby,
Claude Dauphin, Christian Fourcade. Last
night (Christmas) we had an excellent crowd.
I don't know what tonight will bring, but it's
an excellent show. Don't be afraid to recommend
it. It will make you laugh and cry.
Played Fri., Sat. Weather: Beautiful.—Ray
McFarlane, Arbuckle Theatre, Arbuckle, Calif.
Very small-town and rural patronage.
Off Limits (Para)—Bob Hope, Mickey
Rooney, Marilyn Maxwell. Good entertainment
and good business. Television doesn't
keep them home when you have this sort of
show. Paramount has been consistent for
me. Played Sun., Mon. Weather: Clear and
cool.—Terry Axley, New Theatre, England,
Ark. Small-town and rural patronage.
Pony Express (Para)—Charlton Heston,
Rhonda Fleming, Forrest Tucker. I notice
some exhibitors complain about too many
westerns or Indian pictures. I'll have to go
out of business here when they quit making
good ones. Wonderful business! Played Sun.,
Mon. Weather: Cloudy and cool.—Terry
Axley, New Theatre, England, Ark. Smalltow-n
and rural patronage.
Savage, The (Para) — Charlton Heston,
Susan Morrow, Peter Hanson. Keep good
Injun picture in Technicolor. Second run. but
they sometimes do t)etter the second time
around. Will please action fans either run.
Played Sun.. Mon.—James Wiggs jr.. Tar Theatre.
Tarboro, N.C. Small-town and rural patronage.
Shane (Para)—AlanLadd, Van Heflln, Jean
Ai'thur. We did only average business on this
excellent western and, as everyone already
knows, the terms were too high so we lost
money. Played F^i., Sat. Weather: Beautiful.—Ray
McFarlane, Arbuckle Theatre,
Arbuckle, Calif. Small-town and rural patronage.
Stalag: 17 (Para)—William Holder, Don
Taylor. Otto Preminger. An excellent picture.
Business average. Terms fair. Played
Sun., Mon. Weather: Clear and sunny.—Ray
McFarlane, Arbuckle Theatre, Arbuckle, Cahl.
Small-town and rural patronage.
War of the Worlds, The (Para)—Gene
Barry. Ann Robinson. Les Tremayne. Just
about tops as a science-fiction thriller. I Connected
up extra speakers around the auditorium,
ran them through a control panel
and special hookup I contrived, and the
dimensional sound effects had the patrons
(Continued on next page)
JFFICE BookinGuide : : Jan. 23. 1954
,1

—
BOXOFFICE BookinGuide :: Jan. 23
J-
The EXHIBITOR HAS HIS SAY
i
•tilr--
(Continued from preceding page)
thrilled and entranced. It definitely took hold
of them as something different. Many of the
kids were scared back into the foyer. The
picture does only fairly well at the boxoffice
but it's a good one of its kind. If you can
get them in, it has what it takes. Played
Sat., Sun., Mon.—Walt Rasmussen, Star Theatre,
Parkersbui-g, Iowa. Small-town and
rural patronage.
RKO RADIO
Look Who's Laughing (RKO) —Reissue.
Edgar Bergen, Fibber McGee and Molly. An
oldie but corny and funny. These TV and
radio stars do extra business and this picture
did better than many current top productions.
Played Sat., Sun., Mon.—Walt Rasmussen,
Star Theatre, Parkersburg, Iowa. Small-town
and rural patronage.
Montana Belle (RKO)—Jane Russell, George
Brent, Scott Brady. Just what the doctor
ordered for small towns or one such as mine.
Jane Russell seems to be a. definite boxoffice
draw. One of the best grosses I've ever had
on a picture from this company. Played Sun.,
Mon. Weather: Clear and cool.—Terry Axley,
New Theatre, England, Ark. Small-town and
rural patronage.
Peter Fan (RKO)—Disney Cartoon Feature.
Pi'obably as good as recent Disney's but a
far cry from the magic touch that "Snow
White and the Seven Dwarfs" had. This did
very poor business here. We have a new TV
station in this area and everyone has TV-itis.
Played Pri., Sat.—Walt Rasmussen, Star Theatre,
Parkersburg, Iowa. Small-town and
rural patronage.
REPUBLIC
Sea of Lost Ships (Rep) — John Derek,
Wanda Hendrix, Richard Jaeckel. A Coast
Guard ice patrol picture with plenty of action
and just the right touch of romance. Very
good. P>romotional possibilities a-plenty.
Wanda Hendrix is a cute doll. Fine cast.
Played Sun., Mon. Weather: Rainy, cloudy.
James Wiggs jr., Tar Theatre. Tarboro. N.C.
Small-town and rural patronage.
20th CENTURY-FOX
Glory Brigade, The (20th-Fox)—Victor Mature,
Alexander Scourby. Lee Marvin. Action
story of XJ.N. efforts in Korea. Victor Mature
carries all the weight and will please everyone.
Has tieup possibilities with air force as
rescue units of helicopters are used near the
finish of the picture. Played this first run
and the second day was better than the first.
Played Wed., Thurs. Weather: Fair and cool.
—James Wiggs jr.. Tar Theatre, Tarboro, N.C.
Small-town and rural patronage.
Mr. Scoutmaster (20th-Fox)—Clifton Webb,
Edmund Gwenn, George Winslow. Played this
for my Christmas picture and it wasn't as
strong as I thought. If your Scouts promote
it you'll probably be okay. Otherwise it's only
double bill material. Played Fri. Weather:
Rain.—J. C. Balkcom, Gray Theatre Gray,
Ga. Small-town and rural patronage.
Robe, The (20th-Fox)—Richard Burton,
Victor Mature, Jean Simmons. Tlais is a great
picture but Cinemascope added nothing to it.
It would have been good in any dimension.
A. E. Landreth, Lyric Theatre, Partsmouth,
Va.
Thunderhead—Son of Flicka (20th-Fox>—
Reissue. Roddy McDowall, Preston Foster,
Rita Johnson. This is a better picture than
"Flicka." Business was about 125 per cent
which is much better than it was on "Flicka."
A good reissue. Played Mon., Tues. Weather:
Warm.—Fred L. Murray, Strand Theatre,
Spiritwood, Sask. Small-town and rural patronage.
Vicki (20th-Fox)—Jeanne Grain, Jean
Peters, Elliott Reid. An excellent who-dun-it
that is packed with suspense. Played Thurs.
—J. C. Balkcom, Gray Theatre, Gray, Ga.
Small-town and rural patronage.
Yellow Sky (20th-Fox)—Reissue. Gregory
Peck, Anne Baxter, Richard Widmark. An
excellent reissue to bring back with a great
cast.—J. C. Balkcom, Gray Theatre, Gray, Ga.
Small-town and rural patronage.
He Reads Us. So—
He Reports!
TO BOXOFFICE:
little!
I read EHHS a lot—so I'll report a
Just last week I received a request from
Ted Mellin of the Madison at Madison,
Wis., for information on a picture I had
reported on, "Reaching From Heaven."
So, this is proof that we do profit from
other's reports on what pictures do tor us.
Keep up the good work.
Tar Theatre
Tarboro, N.C.
JAMES WIGGS JR.
UNITED ARTISTS
Gun Belt (UA)—George Montgomery, Tab
Hunter, Helen Westcott. Very good action picture.
Color beautiful, acting and story very
good. Business okay. Comments good. Played
Fri., Sat. Weather: Cold.—Lloyd Hutchins,
Center Theatre, Kensett, Ark. Small-town
and rural patronage.
High Noon (UA)—Gary Cooper, Lloyd
Bridges, Thomas Mitchell. This one made the
cash box jingle. Gary Cooper, a western and
an Academy award—who could ask for more
here! Played Sun., Mon. Weather: Cloudy
and rain.—Terry Axley, New Theatre, England,
Ark. Small-town and rural patronage.
Queen for a Day (UA)—Phyllis Avery, Darren
McGavin, Ruby Lee. None of the cast is
very well known here but there is nothing
wrong with the picture. It is a very good comedy-drama
that you can play in any situation.
I was afraid of this one but I'm glad I played
it. Comments were mostly good and it drew
very well. Played Mon., Tues. Weather: Good.
—Fred L. Murray, Strand Theatre, Spiritwood,
Sask. Small-town and rural patronage
Return to Paradise (UA)—Gary Cooper,
Roberta Haynes, Barry Jones. Very good
South Sea picture. Slightly on the adult side
but okay in every way. Business above average.
Comments very good. This entii-e picture
was made in the South Seas which added to
the enjoyment of audiences. Played Sun., Mon.
Weather: Good.—Lloyd Hutchins, Center
Theatre, Kensett, Ark. Small-town and rural
patronage.
UNIVERSAL-INTERNATIONAL
Abbott and Costello Meet Dr. Jekyl and M
Hyde 'U-H—Bud Abbott, Lou Costello, Bot
Karloff. This is one of the best of the Abbo
and Costello pictures. Ideal for a preview (
a midnight spook show. Previewed Sat. Playt
Sun.. Mon. Weather: Cold.—L. Brazil jr., Ne
Theatre, Bearden, Ark. Small-town and rur
patronage.
iltlS*
It Came From Outer Space (U-Ii—Richai
Carlson, Barbara Rush, Charles Drake. Ju
because you aren't equipped for 3-D, dor
pass this up. We used it in 2-D and it is vei
good. Knowing about 3-D you can spot son
of its "tricks." It is fantastic but will pleas
Played Sun., Mon. Weather: Pair and colcU „,
James Wiggs jr.. Tar Theatre, Tarboro, W) L
Hi
Small-town and rural patronage.
(Bin
iv.,m,i|>iB
Untamed Frontier (U-I)—Joseph Cotte
Shelley Winters, Scott Brady. If you haver
played this, don't let it go by the board. Here
a truly big western. It's a little "Duel in tl
Sun" with the kind of ending small-towne
would have put on "Duel." Bucking a hea'
snowstorm. Harvest Carnival, wre.stlii
matches and basketball the first night, i
were fortunate that anyone showed up. Tl|
second night a dip in temperature plus
second basketball game made sure that we
write off a fine picture in red ink. Womi
who usually don't like westerns praised tli
one. Played Fri., Sat. Weather: Snow ai
cold.—Bob Walker, Uintah Theatre, Fruit
Colo. Small-town and rural patronage.
WARNER BROS.
System, The (WB)—Frank Lovejoy, Jos
Weldon, Bob Arthur. Frank Lovejoy carri
this big-town gambler story but his empii
falls as a Senate subcommittee begins to cloi
in with the aid of a crusading newspaper e^ iifcRiiBi
tor. The story is okay and timely. Fair b^ km was
office. Played Wed., Thurs. Weather: Wiirt^
—James Wiggs jr.. Tar Theatre, Tarboro, Ntl
Bandits in Corsica (UA)—Richard Greene,
Paula Raymond, Raymond Burr. If your
public likes sword fighting and action this
one should fill the bill. Double billed it in
my situation. Played Thurs., Pri., Sat. Small-town and rural patronage.
Weather: Clear and cold.—Terry Axley, New
Theatre, England, Ark. Small-town and rural
patronage.
Trouble Along the Way (WB)—John Wayn
Donna Reed, Charles Coburn. This pictu:
went over here better than I expected. Tl
story is about John Wayne, an ex-footba
coach, who tries to help a college back on i
feet. Also the little girl adds much to tl
picture. Played Sun., Mon. Weather: Cold,
L. Brazil jr.. New Theatre, Bearden, Ar
Small-town and riu-al patronage.
Winning Team, The (WB)—Ronald Reaga
Doris Day. Frank Lovejoy. This picture hs
a very fitting title. The story was the wii
ing team with Doris Day and Ronald Reaga'
I thought it was equal to "The Stratton St

I
fcrprctivc onolysis of loy and frodeprcss reviews. The plus o
Lonlv: audience clossificoHon is not roted. Listings cover current r
iJeportment serves olso os on ALPHABETICAL INDEX to fcotur
flue Guide Review poge number. For listings by compony, in the
minus signs indicote degree of
ews, brought up to dote regularly,
cleascs. Numeral preceding title
amm
mum
Very Good; Good; ^ Foir; Poor; Very Poor

^
REVIEW DIGEST ^ very Good; ^ Good; - Fair; - Poor; = Very Poor In the summary ++ is rated 2 pluses, — as 2 minuses.
Golden Idol, The (71) Drama AA
m XK > iZ XK £s ZQ
Golden Mask, The ( . . ) Draa UA
1482 Goldtown Ghost Riders (57) Western Col 6- 6-53 ± ± — ±
1537 Great Diamond Robbery (69) Comedy MGM 12- 5-53 + ± ± ± — ±
1506 Great Jesse James Raid (73) Drama LP 8-15-53+ ± —
1489 Great Sioux Uprising, The (SO) Drama U-l 7-4-53+ + + + + +
Greatest Love, The (116)
(American Dialoo) Drama I.F.E. —
1334 Greatest Show on Earth, The
Drama Para 1-12-52 tt ++ ++
(153)
1496 Gun Belt (77) Western UA
t+
7-18-53+
fl-
+
tt
+ + +
1525 Gun Fury (82) Superwestern
± (Three-dimension) Col 10-24-53 ff ++++++
H
1500 Half a Hero (75) Comedy MGM 8-1-53+ + + + + ++
1490 Hannah Lee (78) Western. Jack Broder Prod. 7- 4-53 + + =t + ±
1430 Hans Christian Andersen (112) Fantasy.. RKO 11-29-52 -H ff + ++ ++ ++
1548 Heidi (98) Drama UA 1- 9-54 H -f
Hell and High Water (. .) Drama
(Cinemascope)
Hell Below Zero (
20th-Fox
. . ) Drama Col ++
1467 Nell Is Sold Out (75) Drama Realart 4-18-53 +
1526 Here Come the Girls (78) Musical Para 10-24-53 ft- + + + + +
Highway Draonet (SO) Drama
(Three-dimension)
1266 Hills of Ireland (65) Travel
Musical World Travel 2- 2-51 +
Hindu, The Ferrin 7-11-53+ 1493 (83) i: + +
1545 His Majesty O'Keefe (88) Drama WB 1-2-54+ + + 4+
AA
Hollywood Thrill-Makws (..) Drama LP
1538 Hondo (83) Drama (Three-dimension) WB 12- 5-53 ff ff + + ff ff
1535 Hot News (601/2) Drama AA 11-28-53 + ± ± +
1477 Houdini (106) Drama Para 5-23-53+ + + ff ff +
1470 House of Wax (88) Drama
(Three-dimension, Natural Vision) WB 4-25-53 ff + ff ff ff +
1532 How to Marry a Millionaire (95) Drama
(Cinemascope) 20th-Fox 11-14-53 ff ff ff ff ff ff
1494 Hundred Hour Hunt (84) Drama Greshler 7-11-53 ± + + +
I
1479 1 Believe in You (91) Drama U-l 5-30-53 ff 3: + ff
1498 I, the Jury (87) Drama .UA 7-25-53+ ± ±. ± — ~
1498 Inferno (83) Sup-West (Threedimension)
20th-Fox 7-25-53 ff ff + + ff +
1468 Invaders From Mars (78) Drama 20th-Fox 4-18-53+ + + + + —
1479 Iron Mountain Trail (54) Western Rep 5-30-53+ ± + +
1504 Island in tlie Sky (109) Drama WB 8- 8-53 ± ± + + ff ff
1478 It Came From Outer Space (80) Drama
(Three-dimension) U-l 5-23-53 ff + + + ff +
1468 It Happens Every Thursday (80) Drama.. U-l 4-18-53 ± + + + + ff
1550 11 Should Happen to You (gl) Comedy.. Col 1-16-54 +
1508 It Started in Paraoisc (88) Drama Astor 8-22-53+ ±
J
1526 Jack Blade (89) Drama AA 10-24-53 + — ± ±
1466 Jamaica Run (92) Drama Para 4-11-53 ff ± ± +
1529 Jennifer (73) Drama AA 11- 7-53 -
3+4-
5+5-
2+2-
± 7+1-
+ 1+1-
ff 14+
± 6+1-
9+1-
7+1-
5+2-
13+
3+
2+
1+
S+
1+
4+1-
5+
+ 11+
4+2-
+ 9+
Jivaro ( . . ) Drama Para
1520 Joe Louis Story, The (88) Drama UA 10- 3-53 + ff + ff ff + +10+
Johnny Guitar ( .
. ) Western Rep
1492 Johnny, the Giant Killer (70) Fantasy LP 7-11-53+ + ± - + 4+:
Jubilee Trail ( .
. ) Drama Rep
1471 JuBoler, The (86) Drama Col 5- 2-53 ff + + + ff ff
14S4Julius Caesar (122) Historical Drama. .MGM 6-13-53 ff ff ff ff + ff
K
ft 14+
+ 5+1-
6+1-
5+6-
10+
5+1-
5+2-
9+3-
9+1-
8+2-
1+
3+2-
± 6+5—
+ 8+3-
1+2-
ff U+
ft 13+
1495 Kid From Left Field, The (80)
Comedy 20th-Fox 7-18-53 ffff + 4+ + + +10-t
1537 Killer Aue, The (68) Drama Col 12- 5-53 ± it ± ± ± — 5+6—
1543 King of the Khyber Rifles (99) Drama
(Cinemascope) 20th-Fox 12-26-53 ff + + + ff +8+
1530 Kiss Me Kate (109) Musical
(Three-dimension) MGM 11- 7-53 ff ff ff ff ff ff 4-13+
1545 Knights of the Round Table (126) Drama
(Cinemascope) MGM 1- 2-54 ff ff + ff ff 9+
L
1510 Landfall (88) Drama Stratford 8-29-53 ± 1+1—
1531 Last of the Pony Riders (59) Western Col 11-14-53 ± ± ±. ± + - 5+5—
1484 Last Posse, The (73) Western Col 6-13-53 + ± ± + + 5+2—
1497 Latin Lovers (104) Drama MGM 7-25-53 ff + + + ± + 7+1—
1466 Law and Order (80) Western U-l 4-11-53+ + + + + + 4- 7+
1351 Les Miserable: (110) (American Dialog)
Drama IFE 3-8-52+ + ^44.
1485 Let's Do It Again (95) Mus-Com Col 6-20-53+ + ± + i: + ± 7+5-
1458 Lili (81) Comedy-Drama MGM 3-14-53 ff
1543 Limping Man (76) Drama LP 12-26-53 —
1514 Lion Is in the Streets, A (88) Drama. WB 9-12-53 +
1491 Little Boy Lost (95) Drama Para 7-11-53 -M-
1539 Little Fugitive (75) Drama Burstyn 12-12-53 ff
1448 Little World of Don Camillo, The (96)
Comedy I.F.E. 2- 7-53 +
1521 Living Desert, The (72) Documentary. . Disney 10-10-53
1463 Lone Hand, The (79) Western U-l
ff
4- 4-53 +
1547 Lono, Long Trailer, The (103) Comedy.. MGM 1- 9-54 ff
1521 Long Memory, The (90) Drama Astor 10-10-53 3:
in Loose London (62) Comedy AA
1525 Louisiana Territory (65) Documeitary
(Three-dimension) RKO 10-24-53 +
1468 Love Island (73) Drama Astor 4-18-53 ±
1549 Lure of the Sila (75) Drama I.F.E. 1-16-54 +
M
1456 Ma and Pa Kettle on Vacation
(75) Comedy U-l 3- 7-53 i
1479 Mahatma Gandhi—20th Century Prophet
(81) Documentary UA 5-30-53 *
1500 Main Street to Broadway (102) Drama.. MGM 8- 1-53 +
1533 Man Between, The (100) Drama UA 11-21-53 +
1546 Man Crazy (79) Drama 20th-Fox 1- 2-54 ±
153S Man From Cairo, The (83) Drama LP 12- 5-53 ±
1495 Man From the Alamo (79) Drama U-l 7-11-53 +
1530 Man in Hiding (79) Drama UA 11- 7-53 rt
1543 Man in the Attic (82) Drama 20th-Fox 12-26-53 +
1526 Man of Conflict (72) Drama Atlas 10-24-53 +
1464 Man on a Tightrope (105) Drama. .20th-Fox 4- 4-53 +
1516 Marry Me Again (73) Comedy RKO 9-19-53 +
1506 Marshal's Daughter, The (71) Mus-Com. UA 8-15-53 ±
1516 Martin Luther (104)
Doc- Drama DeRochemont 9- 9-53 +
1497 Master of Ballantrae, The (89) Drama. .WB 7-25-53 +
1491 Maze, The (81) Drama (Three-dimension,
Natural Vision) AA 7-11-53 +
1487 Melba (115) Musical UA 6-27-53 +
Merry Mirthquakes (68) Musical RKO
1524 Mexican Manhunt (71) Drama AA 10-17-53 +
1498 Mission Over Korea (86) Drama Col 7-25-53 +
1527 Miss Robin Crusoe (75) Drama 20th-Fox 10-31-53 —
1547 Miss Robin Hood (75) Comedy Union 1- 9-54 +
1546 Miss Sadie Thompson (91) Drama
(Three-dimension) Col 1- 2-54 ff
1371 Models, Inc. (83) Drama Mutual 5-10-52 +
1516 Mogambo (119) Drama MGM 9-19-53 #
1537 Money From Home (100) Comedy
(Three-dimension) Para 12- 5-53 +
Monte Carlo Baby (69) Comedy .... Filmaktrs
1484 Moon Is Blue. The (99) Comedy UA 6-13-53 ff
1514 Moonlighter, The (77) Drama WB 9-12-53 +
1521 Mr. Denning Drives tJorth (95) Drama. .Carroll 10-10-53 +
1525 Mr. Potts Goes to Moscow (93)
Comedy AA 10-24-53 +
1508 Mr. Scoutmaster (87) Comedy 20th-Fox 8-22-53 +
1544 Murder on Monday (85) Drama. Mayer-Kingsley 12-26-53 +
1475 Murder Will Out (83) Kramer-Hyams 5-16-53 ±
1487 Murder Without Tears (64) Drama AA 6-27-53+ S:
1501 My Heart Goes Crazy (70) Musical UA 8- 1-53 ± ±
1509 Mystery Lake (64) Documentary. . .L^nsburoli 8-29-53 +
N
1494 Neanderthal Man, The (78) Drama UA 7-11-53 ± ±
1529 Nebraskan, The (68) Drama
(Three-dimension) Col 11- 7-53 ff ±
1464 Never Let Me Go (94) Drama MGM 4- 4-53 ±
1491 Night Without Stars (73) Drama RKO 7-11-53 ±
1513 99 River Street (S3) Drama UA 9-12-53 ±
1503 No Escape (76) Drama UA 8- 8-53 ±
Norman Conquest (79) Drama LP
1496 Northern Patrol (63) Drama AA 7-18-53 -
i: a: +
ff H +
1504 O.K. Nero (88) Drama IFE 8- 8-53 ± +
1448 Off Limits (89) Comedy Para 2- 7-53 ff + +
1493 Pack Train (57) Western Col 7-11-53 ±
1546 Paratrooper (87) Drama Col 1- 2-54 ff
1493 Paris Express, The (82) Schaefer 7-11-53 +
1529 Paris Model (81) Drama Col 11- 7-53 ±
1478 Perilous Journey, A (90) Drama Rep 5-23-53 +
Personal Affair (82) Drama UA
1475 Pickup on South Street (80) Drama, 20th-Fox 5-16-53 +
+

a+ ± - ± i
a»i + + tt
1
Very Good; ' Good; - Faif; - Poor; - Very Poor. In the summery '- is rated 2 pluses, - as 2 minuses. REVIEW DIGEST
>++».
+ + +
It
I ?
OQ
20-53
aMoni From Space (72) Science-Drama. .UA 6-
under of the Sun (82) Drama WB 8-
ny Express (101) Western Para 3-
rt Sinister (65) Drama RKO 2-
wder River (77) Drama 2Dtli-Fox 5-
sident's Lady, The (96) .20tb-Fox 3-
Drama.
of isonen the Cnsbali (78) Drama Col 10-
ivate Eyes (64) Comedy AA
DjKt Moon Base (63) Drama LP 9-
tjcct M-7 (86) Drama Ul 12-
pnotv. The (88) Comedy U-l ll•
Q
Is Crowned. A (82. 66) Doc U-
of Sheba (111) Drama Pizor-Luber
_. of Sheba (. ) Dr,ima LP
lit Man, The (129) Com-Dr Rep
Vadis (172) Drama MGM
31 + -
it -
3- ± •
: t t +
R
idtrs of the Seven Seas (88) Drama. .. UA
I City (63) Drama AA
River Shore (54) Western Rep
MHis to Be Seen (88)
Comedy-Drama
MGM
mm to Paradise (89) Drama UA
of the Plainsman (67) Western. .Astor
c, Vaguero! (90) Western MGM
.t in Cell Block 11 (SO) Drama AA
f of the Crowd (71) Drama AA
Roy, the Highland Rogue (84) Drama. RKO
10, The (135) Drama (CS) 20th-Fox
Monster (62) Drama
(Ttiree-dimension)
Astor
Holiday (119) Comedy Para
11 African Rifles (75) Drama AA
l+t +i
.3+ i i i +
BHK + H^
,g+i± + + *
.9+ + +
•3+ +
SJ+ + + + + -
3 +
-St
'9+i-
^^H^

.
.
il
Remains
il ©Young
I
Slight
.
m\m fiiiiiiiT
1
Feature productions by company in order of release. Number in squore is notional release date. Runm
time is in parentheses. Letters and combinations thereof indicate story type as follows: (C) Comedy; i
Drama; (AD) Adventure-Dromo; (CD) Comedy-Drama; (F) Fantosy; (M) Musical; (W) Western; (SW) Sup
western. Release number follows, ^j denotes BOXOFFtCE Blue Ribbon Award Winner. Photograpl
© Color; x*'
3-D; n2 Wide Screen. For review dates and Picture Guido poge numbers, see Review Digest.
1
ALLIED
ARTISTS
! Rebel City (63) O. .5324
Wild Bill Elliott. Marjorle Lord. Bab«rt Kent
m Loose in London (62) C. .5319
Leo Gorcey. Hunt: Hall. B«niird Gorcer
gilQRoor of the Crowd (71) D. .5311
Huivard liulf, Helece Stanley, Harry Shannon
a Murder Without Teors (64) D. .5328
Crale Stevens. Jo;ce Holden. Bddle Norrls
gj Sofori Drums (71) D. .5314
Jolmny Sheffield. Barbara Best*r, D. Kennedy
a ©Son of Belle Storr (70) W . . 5309
Keith Larsen, Peggie Caatle. Dona Prate
1 Northern Petrol (63) D . . 5330
KJrby Grant. Gloria Talbot. Cblnook
|>J'Moie, The (81) D..3I01
Richard Carlson, Veronica Hurst, K. Emery
a Topelto (69) W. .5325
Wild Bill Elliott, Phyllis Coates, D. Crockett
m ©Affoir in Monte Corlo (74). . D. .5307
Merle Oberon. Richard Todd. Leo Oenn
j Clipped Wings (65) C. .5320
Leo Goreey. Huntz Hall, June Vincent
51 Mexicon Monhunt (71) D. .5317
George Brent. Hillary Brooke, Karen Sharpe
|o| Fighting Lawman (71) W. .5334
Wayne Morris, Virginia Grey. Uyron Healey
]
©Royal African Rifles (75) D. .5403
LoulB Uayitajd. Veronica Hurst. Hoy Qlenn
1 Yellow Balloon (80) D. .5430
Andrew Ray. Kathleen Ryan, Kenneth More
a Hot News (60 Vi) D. .5327
Stanley Clements, Gloria Henry. Ted DeCorsls
i Jennifer (73) D. .5407
Ida Lupino, Howard Duff, Robert Nichols
m Jack Slade (89) D. .5406
Mark Stevens, Dorothy Malone, Barton MacLane
as Vigilante Terror (70) W. .5422
WUd BUI Elliott. Mary Elleo Kij, O. Wallace
,j|| ©Fighter Attack (80) D. .5402
1 Sterling Bayden. Joy Page, J. Carrol Nalsh
(6) Private Eyes (64) C. .5321
Leo Qorcey, Huntz Hall. Joyce Holden
COLUMBIA
Juggler, The (86) D. .520
Kirk iKiiiglas. .Mllly Vltale, Paul Stewart
©Siren of Bagdad (72) D..549
Paul llcnrcid, Patricia Medina, Hans Conrled
49th Mon, The (73) D. .529
John Ireland, Richard Denning. 8. Dalbert
©Let's Do It Again (95) MC. .601
Jane Wyman, toy MlUand, Aldo Bay
©Flame of Colcutta (70) D. .603
Denise Darcel. Patrlc Knowles
D..602 ©Greot Lost Posse, The (73) 511 Jesse James Rold (73). .D. .5221
Crauford. John Derek, Wanda Hendrli Wlllard Parker. Barbara Payton. Tom Neal
Broderlck
Pack Train (57) W. .575
Gene Aulry. Gail Burnette
Davis, Smiley
Mission Over Korea (86) D . .607
John Hodlak, John Derek. Audrey Totter
Valley of Heod Hunters (67) D. .608
Johnnv Weissraulier. Christine Larson. S. Rltch
©5,000 Fingers of Dr. T. (88).. P.. 604
Peter Lind Hayes, Mary Healy, Hans Conrled
©Cruisin' Down the River (81). .M. .606
Dick Havmes. Audrey Totter, Billy DtnlelJ
©-ystronger Wore a Gun (83). .SW. .605
J. R;uidolph Scott, Qaire Trevor. Weldon
From Here to Eternity (1 18) . . . .D. .616
Burt Lancaster. Montgomery CUft, D. Kerr
©Conquest of Cochise (70). . . .W. .610
John Hodlak. Robert Stack, Joy Pag«
China Venture (83) D. .609
Bdmond O'Brien. Barry Sullivan, Jocelyn Brando
Sky Commando (69) D. .61
Dan Duryea, Francis Glfford, Touch Conners
Saginaw Trail (56) W. .576
Gene Autry. Smiley Burnette, Connie Marshall
Big Heat, The (90) D. .615
Glenn Tord, Gloria Grahame, Robert Burton
©Slaves of Babylon, The (82). . .D. .612
Richard Conte, Linda Christian, Terry Kllburn
Combat Squad (72) D. .613
John Ireland, Lon McCalllster. Hal March
©Nj/Gun Fury (82)
SW..617
Rock Hudson. Donna Carey
Reed. Phil
Lost of the Pony Riders (59). . .W. .573
Gene Autry. Smiley Burnette. Kathleen Case
Paris Model (81) D. .621
Paulette Goddard. Marilyn MaiweU. Eva Oabor
©Prisoners of the Casbah (78). .D. .622
Cesar Romero, Gloria Grahame, Turban Bey
Killer Ape, The (68) AD. .626
Johnny Welssmuller, Carol Thurston, M. Palmer
©x;/Nebraskan, The (68) D. .618
Phil Carey. RoherU Haynes. Wallace Ford
LIPPERT
James Kenney. Joan CoUIns. Robert Ayres
a ©Johnny, the Giant Killer (70). .F. .5205
Animated Cartoon Feature
m Ghost Ship (69) D. .5228
Hazel Court, Dermot Walsh, Hugh Burden
m Spoceways (76) D. .5301
Howard Duff, Eva Bartok, Alan Wheatle;
\S Project Moon Bote (63) D. .5315
Donna Martell. Ross Ford, Haydeo Rorke
US Norman Conquest (79) D. .5303
Tom Conway. Eva Bartok
(D Undercover Agent (69) D. .5306
Dermot Walsh, Hazel Court
01 ; D. .5316
in The Fighting Men (63) D. .5222
Rossano Branil. Claudlne Dupuls
Shadow Man (77)
Cesar Romero, Kay Kendall,
m ©Sins of Jezebel (75)
Madem
D . . 5225
V.
Paulette Goddard, George Nader, John Hoyt
IMan From Coiro, The (83) D. .5302
George Raft, Glanna Maria Canale, M. Serato
H] Terror Street (83) D. .5304
Dan Duryea, Elsy Alblln, Ann Oudrun
as Limping Man (76) D. .5318
Lloyd Bridges, Molra Lister, Alan Wbeatley
M-G-M
Never Let Me Go (94)
I
Clark Gahle. Gene Tierney. R. Tl>0
1 Cry of the Hunted (79)
Vlttodo Oassman. Polly Bergen, B. I
to Be Seen (88) (
June Allyson, Van Johnson. Louis Ol
i Post Company (68)
Hoviard Keel. Polly Bergen. Ntol
Bess (112)
Ste'vart Granger. Jean Simmons. D.
^
Cose of Larceny (71).. j^
.Mickey Rooney. Bddle Bracken, M. 1
©'{'Arena
1
(71)
Gig Young. Polly Bercen. Jean Ha(H
g
©Scandal et Scourie (90) (
! Dreem Wife (99)
i
©Story of Three Loves, The
(121)
Kirk Douglas. Pier Angell, Jamea H
g) Dengerous When Wet (95)
Esther Williams, Jack Carson, D. D«i
53 SJQLIII (81)
Leslie Caron. Mel Ferrer, J. P. Aun
m ©Ride, Vequerol (90)
Robert Taylor. Ava Gardner. Howard
gl Main Street to Broadway (102).
Tallulah Bankhead. Ethel and Llond'!
a ©Band Wagon, The (112)...
Fred Astalre, Cyd Charisse, Jack jH ?:,
_,„I1
511 Affairs of Dobie Gillis (73). .
Debbie Reynolds. Bobby Van. B.
I la lf!a. ta <
6J Big Leeguer (71 ) (
Edward 0. Robltison. Vera-Kllen, J.
g ©Letin Lovers (104) t.
Lana Turner. John Lund. Rlcardo Ho
a Helf o Hero (75)
Red Skelton, Jean Hagen, CbarluJ
51 Terror on a Train (72)
Glenn Ford, Anne Vernon, Mauril
O Actress, The (90) . .
Spencer Tracy. Jean Simmons, Terell
1
(l]©Mogembo (119)
Clark Gable, Ava Gardner, Grace Kt
!
©Torch Song (90)
Jo,an Crawford. Michael Wlldhig, Ql|
j©Toke the High Ground! (101),
Richard Wldmark, Karl Maiden, B,
)
©All the Brothers Were Vollairt
(101) */
Robert Taylor, Stewart Granger, A|B
m ©-^Kiss Me Kote (109)
Vi
Kathryn Grayson. Howard Keel, Alb
a ©Escape From Fort Brovo (98)
William Holden. Eleanor Parker,
IIDl
inll"'*'
i)«t-':Vii
I

I Run
.
.
,
.
.
2
.C,
.
.
.
I
m
FEATURE
CHART
AMOUNT
y Express (101) SW..52I7
on llcsion, Rhonds Fleming. J. Sterling
ngoree (95) D..5230
ido Lamas, Arlene Dahl, V. I. Sullivan
al prerelease)
otast Show on Earth, The
D..5129
3J
Button. James Stewart. Cornel ffllde
Academy Award release)
(92) D..5220
Arlene Dahl. Corey
inland. Wendell
quished, The (84) D. .5221
Payne. Jan Sterling. Coleen Cray
i Stiff (108) C. .5222
Lewis, I'eaii .Martin. Uzabeth Scott
RKO RADIO
m Split SecondT85 h
Stephen .McNally. Jan Sterling.
a OSea Devils (91) D . . 320
\\mm- Dt'lV'irlii, Uurk Hudson. Maxwell Reed
gj Below the Sahara (65) Ooc. .321
Armaiicl and .Mlcliaela Denis, uatlta cast
Torzon and the She-Devil (76). .D. .324
Lex Barker. Joyce -MacKenxle, RajmoDd Burr
g^AffoIr With a Stranger (86) D. .323
Jean Slmmnns, Victor Mature. Monica Lewis
fSi Merry Mirthquakas (68) M. .325
UljtT.iec
g^ OSca Around Us.-The (61) Doc .. 403
REPUBLIC
[ij Sun Shines Bright, The (90). . .D. .5208
Charles Wlnnlnger. A. Whelan, John Russell
L«J Iron Mountoin Troll (54) W. .5231
Kci Allen. Slim Pickens. Grant Withers
tLi! Savoge Frontier (54) W. .5242
Allan "Rocky" Lane, Eddy Waller. B. Btacle
SI City That Never Sleeps (90). . .D. .5209
Gig Young. Mala Powers. Edward Arnold
20TH
CENTURY-FOX
©Invodcrs From Mors (78) D. .314
Ili'liJie Lartcr. Arthur Frain, Jimmy Hunt
Man on a Tightrope (105) D. .315
Frederic March. Terry Moore, Adolphe Menjou
V^Titonic (98) D. .318
('mt..T[ Webb. Karbara Stanwyck, T. RItlet
Desert Rota, The (88) D. .319
Itlchard Uurtou. James Mason, B. Newton
Pickup on South Street (80) D..322
Richard WIdmark. Jean Peters, Ttaelma Bitter
©Powder River (77) D..321
llkry Calko^in. t'urlnne Calret, C. Mitchell
©Girl Next Door, The (92) M. .320
Dan Dalley. June Uaier. BUly Oray
dinl (106) D..5223
'Jb, Jul (m. tmlts. Janet Thatcher
Leigb, Torln
17 (120) D..5224
Holden. Don Taylor, Otto Premlnger
-wheod (105) SW. .5227
n Heston, Mary Brian Keith
Sinclair.
(117) D. .5225
«dd, Jean Arthur. Van fleHln
(Q>ySecond Chance
I
(82) D. .401
Itiibert Mltdium. Unda tiaroelt, J. Palance
S ©Sword ond the Rose, The (92). D.. 491
Kirhard Todd, Glvnls John.s, Michael Oough
m ©>J'Devil'i Canyon (92) D . . 402
Dale llolKrtson. VIrelnIa Mayo, 8. McNally
m OSweethearts on Parado (90). .M. .5210
Ray Mlddletoo. Eileen Christy. Ludlle Normaii
m Down Loredo Way (54) W. .5232
Kex Allen. .Marjorle Urd. Dons Drake
13 Bandits of the West (54) W..5243
Allan "Rocky" l-ane. Cathy Downi. R. Baicroft
iii; Champ for a Day (90) CD.. 5211
Alex Nleol. Audrey Totter. Charles Wlnnlnger
©White Witch Doctor (96) D, .324
SuRan HiyAird, Kobrrt MltcJium. Walter gleiat
©Farmer Takes a Wife, The (81) M. .307
Bttl) Orable. Dale lloberusoo, John Carroll
Glory Brigodo, The (81) D. .323
Victor Mature. Alexander Bcourby, Lee Mania
Kid From Left Field. The (80). , .325
Dangerous Crossing (75) D. .330
©Snows of Kilimonloro, The
1117) D..247
©,? (83) Inferno 5W..329
Kleoida Fleming. W Robert Ryan
Uindlgan,
©Gentlemen Prefer Blondes
(91) M. .326
.Marilyn .Monroe. Jane Russell, Charles Coburn
Sailor of the King (83) D, ,327
Michael Rennle. Jeffrey Hunter. Wendy Hlller
an Holiday (119) D..5301
Peck. Audrey Hepburn. Eddie Albert
The (95) C. .5302
lartln. Jerry Lewis. Donna Reed
of the Worlds, The (85) . . D . . 5303
arry, Ann Rublnson
Boy Lost (95) D. .5304 ^ OAppointment In Honduro*
jOeby. Claude Dauphin. Nicole Maurey
(80) D, .406
lie Redheads From Seattle Ann Sherld,in. Glenn Ford, Zachary Scott
M. .5305 56] ©f Louislono Territory (65) . . . Doc. .405
riemlng. Guy Mitchell. Teresa Brewer Val Winter. Leo Zlnser. Julian Melsler
O Marry Me Agoln (73) C. .404
Marie Wilson. Robert Cummlngs. Jess Barker
m El Paso Stampede (54) W. .5244
Allan "Rocky" Lane. Phyllis Caates. E. Waller
m Trent's Last Cose (90) D . . 521
Michael Wilding, Margaret Lockwood. 0. WeUea
m Shadows of Tombstone (54). . . W. .5233
Rex Allen. Jeanne Cooper, SUn Plektm
m Sea of Lost Ships (85) D. .5213
John Derek. Wanda Hendrli. Walter Brennu
©City of Bod Men (82) SW. .328
Dale Robertson. Jeanne Craln. Lloyd Bridges
Blueprint for Murder, A (76). . . D. .332
Joseiih Cotlen. Jean Peters. Gary Merrill
Mr. Scoutmoster (87) C.,331
Clirton Webb. Frances Dee. George Wuiilow
OOoRobe, The (135) O. .3351
Victor Mature. Richard Burton. Jeu Slmmoot
(Prerelease)
Thy Neighbor'* Wlfo (77) D. .333 r->
Hiieo Haas. Cleo Moore. Ken Carllon -H
|
Vickl (85)
D.,334 O
Jeanne Craln. Casey Adams. Jean Prtirt
»
lo
ly Boy (94) D. .5307
Id. Jame!) Mason, Patricia Medina
hi to Tangier (90) D .
oUlne. Jack Falanee. Corlnne Calvet
SS Crozylegi (88) D , . 5224
t.lnvd Nolan. Joan Volu. Klroy Hlrsdi
ST Flight Nurse (90) D, .5301
Joan Leslie. Forrest Tucker. Jeff Doraell
^©How to Marry a Millionaire
(95) CD. .336,
Belly Grable. Marilyn Monroe. Lauren Bacall
| ©Inferno (83) (2-D) SW. .346
Rhonda Fleming. W. Ijindlgan. Robert Ryan
(
^
00
:«ni"'''"„
Geraldine (90) CD . . 5302
Mala Powers, John Carroll, Rrlstlne Miller
m Red River Shore (54) W
.
Rex Allen
©i=:Beneath the 12-Mlle Reof 1
(102) D. .337
Itobcrt Wagner. Terry Moore, Gilbert Roland
j
Man Croiy (79)
D. .339'?^
Neville Brand, Christine ^Vhlte, Coleen Miller' m
O
Man in the AHIc (82) D..340S
Jack Palanee. Consiinea Smith. Byron Palmer CO
d(.i,!««l*"""
Fire (75) Doc. .5308
ocumentary
Female (93) C. .5226
xgers. William Holden. Paul Douelaa
(..) D. .5311
Lamas. Rhonda Fleming. Brian Kaltb
©Jubilee Troll (. .) 0. .5303
Vera Ralston. Forrest 'nicker. Joan LesUa
Oc:}King of the Khyber Rlfloa
(99) D..401
Tyrone Poiver. Terrv Moore. Michael Kennle |^
©Three Young Texons (80) D ,402
Mlisi Oaynor, Jeff Hunter. Kaafa BraasaUa 1
^
=
:'^1!;»«*'
!,;„,,«
ieos (, .) D. .5313
, Jan Sterling. Keith
Brian
From Home (100). .C. .5310
Jerry Lewis. Pat Crowley
tin.
«n. Leslie O ,
Wtb. Robert Rvan. Alex NIcul
va's Big Night C. .
Fontaine
fit Walk AD. .
Tailor. Dana Andrews, Peter Fine*
on Wood C. .
lye. .Mai Zeilerllng
of the Ineo D. ,
lesinn. Yma Sum.ic. Wendell Corey
It Up C.
In J'Try l-^-ali. Janet Lelah
Jungle, The D. .
leeton. Eleanor Parker
liters
SW
fSooney, Jack Carson. Gene Barr>
D.
Qulnr,
-M,
f'anny Kaye, Rosemii'-v flonne:
a Ov^French Line, The (102) M. .
Jane Russell. QUbert Roland. J. McKenzle
is She Couldn't Soy No (89) C.
Jean Simmons, A. Hunnloitl
^ ORob Roy, the Highland Rogue
Ri.lierl Mllchiim.
(84) D. .494
Richard Todd, Glvn ls Johns
Americano, The D. .
Glenn Ford. Cesar linmcro. Ursula Thelss
©Big Rainbow, The D..
Jane Itusspll. Gilbert Roland. Richard Egan
O^'Dongerous Mission D. .
Victor .Mature, Piper Uurle. William Boidli
Heavy Woter Doc . .
©Jet Pilot D. .
John Wayne, FUppen
Jami l.eldi, J. C,
Night Without Stars D .
Kallrl \',i.ll ,
Fsrrar nr,y
Saint's Girl Fridoy, The D. .
Louis HajTrard, N.mml Chance
0\' Son of Sinbod AD. .
'lale Hohertson S.illi Forrest. LUl Bl Cyr
Susan Slept Here C ,
Dick Powell. Deblili Rt)-nolds. Glenda Farrell
©Johnny Guitar (. .) W.
Joan Dauford. Sterling Hayden, Scott Brady
Hell's Half Acre D,
Wundell Corey. Evelyn Keyen
Hot Heiress, The C .
Judv Canoia. Donald "Red" Barry
CLoughlng Ann CD. .
, iL.rt Corey. F Tues-
Mi-'ir • b Wendell
Mokc Haste to Live D. .
|i.iri.i' . MrGMr., Stephen .McNally
©Outcast, The D. .
ir
lohn Derek Juan Carey FNans,
©Trouble In the Clen D
Martaret LoekuiuKl F Tucker. MeLan Monroe. Robert Mllehum
Qi=)We Believe in Love O
Cll/lon Webb. Dorothy McGulre. r.Msmao
V
m
^
,30

. 532
.
.
.
.
.
.
3
1
.
.
.
8
I
Blowing
.
D.
'
FEATURE
CHART
UNITED
ARTISTS
That Man From Tongier (88). . D. .5303
NUs .UUr. Uolaiid Youne, Nancy Coleman
SH Phantom From Spoce (72) D. .5306
Nureiii .N^L-ih. liiidolph Anders, Ted Cooper
Shoot First (88) D. .5304
Joel McL'rea. &el)n Keyes. Herbert Lorn
gj ©Raiders of the Seven Seas
(88) D. .5305
John i'ayne, Donna Reed, Lon Quiney
m Voleono (106) D. .5307
Anna Maenani, Rossano Braazl. G. Brooks
m Twonky, The (72) CD. .531
H.uis Cunrled. Gloria Blondell, BiUy Ljiin
H Genghis Khon (78) D. .5312
Manuel Condc Hvira Reyes, Lou Salvador
Neanderthal Man, The (78) D , . 53 1
Robert Shaviie. Doris Merrick, Richard Crane
Morshol's Daughter, The (71).MC. .5314
Ken Murray, Laurie Anders, Hoot Gibson
©Return to Parodise (89) D . . 53 1 8
Gary Cooper. Roberta Haynes, Barry Jones
Fort Algiers (78) D. .5319
Yyonne DeCarlo, Carlos Thompson, R. Burr
Moon Is Blue, The (99) C..5317
William Holden. Nivcn, David M. McNamara
©My Heort Goes Crazy (70). . .M. .5316
Gjnt, Petula Clark
Sid Field, Greta
©Gun Belt (77) W. .5320
Vice Squod (87) D . . 532 1
©Melbo (115) MD..5324
Patrice Munsel, Robert Morley, Martita Hunt
©Captain Scarlett (75) D .
Richard Greene, Leonora Amar, Nedrick Young
^t, the Jury (87) D. .5323
Biff Elliot, Peggie Cistle, Preston Foster
Gay Adventure, The (82) D. .5301
Jean Pierre Aumont, Burgess Meredith
©War Point (89) SW . .5325
Robert Stark, Jc-m Larsen
Taylor, Keith
No Escope (76) D..5315
©Sobre Jet (96) D. .5326
Robert Stack. Coleen Gray, Richard Arlen
99 River Street (83) D. .5327
John Pavnc, Evelyn Keyes, Frank Faylen
Joe Louis Story, The (88) D. .5328
Coley Wallace, Hilda Slmms, Paul Stewart
. 5322
.
51 5332
Foke, The (80) D .
Coleen Gray, Hugh Williams
Dennis O'Keefe,
@ Donovon's Brain (81 ) D .
9
[U Man in Hiding (79) D..533d
Paul Henrcld, Lois Maxwell, Hugh Sinclair
(3 Steel Lody, The (84) D. .5331
liod Cameron, Tab Hunter, Dehner
John
Dragon's Gold ( . . ) D .
Juhu Archer, Hillary Brooke
m Village, The (98) D . . 5333
John Justin, Eva Dalilbeck, Slgfrlt Bteiner
[2] Stronger on the Prowl (82). . . .0. .5335
Paul Muni, Joan Lorring, Vlttorio Manunta
51 ©Shark River (80) D . . 5336
Steve Cochran. Carole Matthews, W. Stevens
P ©Captain John Smith and
Pocahontas (75) D . . 5337
Antlionv Dexter, Jody Lawrance, Alan Hale jr
a ©Song of the Land (71) Doc. 5338
m Yesterdoy and Today (57). , .Doc. .5344
George Jcssel
a Captain's Paradise, The (85). . .C. .5339
Akc Guinness, Yvonne DeCarlo, Celta Johnson
Beat the Devil (82) D. .
Humphrey Bogart, Jennifer Jones, R. Morley
©Gilbert and Sullivon ( 1 05) M . . 534
Maurice Evans, Robert Morley, E. Herlle
Wicked Woman (77) D, .5345
Beverlv Michaels, Richard Egan, P. Helton
Go. Man, Go (82) D. .
Dane Clark, Harlem Globetrotters
©Conquest of Everest (78). . .Doc. .
Hunt-Hillary Expedition
©Riders to the Stars ( . . ) D , . 5346
Richard CarHon, William Lu ndigan, M. Hye r
©Golden Mask, The ( . . ) D .
Van Heflin, Wanda Hendrix, Eric Portman
Man Between, The ( . . ) D . .
James Masnn, Oaire Bloom, Hildegarde Neff
©Scarlet Spear, The (. .) D. .
John .\rcher. Martha Hyer
©Top Banana (. .) M. .
Phil Silvers, Rose Marie, Danny Scholl
Act of Love (108) D. .
Kirk Douglas, Dany Robin, Betsy Blair
Adios, My Texos D .
George Montgomery, Dorothy Malone
©Beachhead D .
Tony Curtis, Frank Lovejoy
©^Cornels West D .
Rod Cameron, Joanne Dm
Heidi (98) D. .5405
Elsbelli Sigmund, Heinrlch Greller, T. Klameth
©Million Pound Bonk Note D. .
Gregory Peck
Personal Af foir (82) D .
Gene Tierney. Leo Genn
©Robinson Crusoe D . .
Dan O'Herlihy
Savage Frontier D. .
Yvonne DeCarle
©Sitting Bull D ,
Dennis Morgan. Boris Karloff
UNIVERSAL-INTl. | i°
©Lone Hand, The (79) W. ,317
Joel McCre.i, Barbara Hale, NIcol
Ales
©Low and Order (80) W,.3I8
Ronald Iteat^an, Dorothy Malone, NlcoI
A.
It Happens Every Thursday (80). D.. 319
Lorelta Young, John Forsythe, F. McHugb
I Believe in You (90) D . . 384
Cecil Parker, Celia Johnson, Harry Fowler
©Column South (84) SW. .320
Audie Murphy, Joan Evans, Sterling
R.
©Take Me to Town (80) D. .321
P. Reed
.\nn Sheridan, Sterling Haydeo,
©Queen Is Crowned, A
(82, 66) Doc. .323
'^It Came From Outer Space
(80) D. .322
Richard Carlson, Barbara Rush, Charles Drake
All I Desire (791/2) D. .325
Barbara Stanwyck. Richard Carlson, L. Bcttger
Francis Covers the Big Town
(86) C. .324
Donald O'Connor, Nancy Guild, Y'vettc Dugay
©Great Sioux Uprising, The (80). D. .326
Jeff Chandler, Faith Domergue, Lyle Bettger
©Thunder Boy ( 1 02) D , , 327
ftru, James Stewart, Joanne Dan Duryea
©Man From the Alamo (79). . .SW. .328
Glenn Ford, Julia Adams, Victor Jory
Abbott & Costello Meet Dr.
Jekyll and Mr. Hyde (77) C. .329
Bud Abbott. Lou CoetcUo. Boris Karloff
Cruel Sea, The (121) D. .
Jack Hawkins, Donald Simlen, Virginia McKenna
H Desperate Moment (88) D. .386
©.yWings of the Howk (8014). .D. .330
Van Heflin. jnlia Adams, Abbe Lane
©Stand at Apache River (77). .SW. .331
Stephen McNally, Julia Adama, Hugh Marlowe
©Golden Blode, The (81) D..332
Rock Hudson. Piper Laurie, Gene
m Gentle Gunman, The (85)
S Something Money Can't Buy
(82)
Evans
D. .388
D. .380
Patricia Roc, Anthony Steel, Molra Lister
g] ©Titfield Thunderbolt, The
(84) C. .387
Stanley Holloway. George Italph, Naunton Wayne
©East of Sumatra (82) D . . 334
Jeff Cfeandler, Marilyn Monroe, A. Qulnn
The All American (83) D..333
Tony Curtis, Lori Nelson, Mamie Van Doren
lyGlass Web, The (81) D. .401
Edward G. Robinson, John K, Hughes
Forsythe,
©Back to God's Country (78) D. .403
Rock Hudson, Steve Cochran, M. Henderson
©Veils of Bagdod (82) D. .404
Victor Mature, Marl Blanctaard, Guy Rolfe
. 406
©Tumblewecd (80) SW. .405
Audie Murphy, Lori Nelson, Chill WIUs
©Walking My Baby Back
Home (95) M .
Donald O'Connor, J.anet Leigh, B. Hackptt
Project M-7 (86) D. .483
Phyllis Calvert, James Donald, Robert Beatty
©Border River (81) W. .409
Joel McQ-ea, Yvonne DeCarlo, P. Armendariz
Forbidden (85) D. .407
Tony Curtis. Joanne Dru. Lyle Bettger
©War Arrow (78) D. .408
Jeff Cliandler, Maureen O'Hara, Suzan Ball
©Glenn Miller Story, The
(120) MD. .412
James Stewart. June Allyson, George Tobias
Q

1
idK,
I
1 -''':.
,
•
Very
7-15-53
6-26-53
'
ord«r of releose.
5809 Dude Ranch Sports (9'/2) 7-23-53 + 9-19
1953-54 SEASON
Columbia
6801 Assault and Mat-Tery
(10) 9-24-53 + 10-24
No. Title Rel Date Rating Rev'd 6802 Hockey Thrills and Spills
ANIMAL CAVALCADE
(91/2) 1015-53 -f 11 -a
••"""•in)..,
rcyliouni) Capers (8I/2) 7.30-53 - 9-19 6803 Snow Speedsters (lO'/j) .11-12-53
The Three Big Be.irs (S) 8-27-53 + 9-26 6804 Battling Big Fish (..).. 12-17-53
ALL-STAR COMEDIES
}b. Say Can You Sue
-KSGlBl
(16) 9-10-S3 -f 10-10
Hynting They Did Go
Prod. No. Title Rel Date Rating Rev'd
(16"/2) 10-29-53 + 11-a
WiLEASIHGOli )owi the Hatch (I71/2) .11-26-53
CARTOONS
.
«,Tlit
)iH|gie in the Bedroom
(Technicolor)
fa»t, (..) 1-7-54
W-445 TV of Tomorrow (7) . . 6- 6-53 ++ 6-27
isa
W-446Wee Willie Wildcat
ASSORTED FAVORITES
(7) 6-20-53 -f 9- 5
(Reissues)
1953-54 SEASON
Vife Decoy (17) 9-17-53
W-531 Just Ducky (7) 9- 5-53
'wlwIU
ff 10-31
illy Billy (18) 10-22-53
W-532 Half Pint Palomino (7) 9-26-53 -f 11-14
;trile of the Parly (16) .12-17-53
W-533TW0 Little Indians (7) 10-17-53 -f 12- 5
a Mil CANDID MICROPHONE
W-534 Life With Tom (8) 11-21-53 -f- 12- 5
(One-Reel Specials)
W-535 Three Little Pups
utject No. 5 (10) 6-11-53 + 8-22
(7) 12-26-53 -I- 12-12
"KllitllKl.,,
1953-54 SEASON
W-536 Puppy Tale (7) 1-23-54
«t|Kt No. 1 (91/2) ... 9-10-53 * 10-24 W-537 Posse Cat (7) 1-30-54
«kjett No. 2 (91/2) . . .
12-10-53
FITZPATRICK TRAVELTALKS
i"l
COLOR FAVORITES
(Technicolor)
(Technicolor Reissues)
T-417 Delightful Denmark (8) 6-27-53 -f 8- 8
itlhitoBI
ht Dream Kids (71/2) .
.
7- 9-53
T-41S Copenhagen—City of
Slupoi, Villi*
te
he Rocky Road to Ruin
Towers (9) 7- 4-53 +9-5
t»«l««,TV((101.
Via
(V/i) 8- 6-53
1953-54 SEASON
1953-54 SEASON
T-511 Seeing Spain (9) 10-17-53 + 12- 5
thIU)
liial Couraoe (7) . . . 9- 3-53
T-512 In the Valley of the Rhine
•a Time (7/2) 10- 8-53
(9) 11-28-53 -f 12-12
Sik Fiw tm
lom and Bored (7) 11- 5-53
GOLD MEDAL REPRINTS
'-*^Cwuto Ij
Boy, a Gun and Birds
(Technicolor Reissues)
Will Pill Poll Si
(TVi) 11-26-53
W-466 Flirty Birdy (7) 7- 4-53
keiaon Frolic (71/2) . . .12-17-53
1953-54 SEASON
ree for Two (71/2) 1- 7-54
W-561 Swinjshift Cinderella
J
' ^ay Down Yonder in the Corn
(8) 10- 3-53
(7) 1-28-54
W-562 Springtime for Thomas
(8) 11- 7-53
COMEDY FAVORITES
W-563 The Bear That Couldn't
(Reissues)
Sleep (9) 12- 5-53
ot Water (I8I/2) 7-16-53
W-564 Northwest Hounded Police
1953-54 SEASON
alf Shot at Sunrise
S MTBTS
(16) 10-15-53
i«>isi«i)jiii|7i): eet Mr. Mischief
. nuip, Vn Ula (17'/2) 11-12-53
MIIA
we at First Frioht (16) 1-14-54
iitl;e Corn 1611
MR. MAGOO
(Technicolor)
agoos Masterpiece (7) 7-30-53
Vi Mm
-f 9-19 S-551 It Would Serve 'Em Right
1953-54 SEASON
(10) 9-12-53 + 11-14
agoo Slept Here (7) . .10-15-53 -f 11-21 S-552This Is a Living?
agoo Goes Skiing (7). .12-31-53
(9) 10-10-53 + 11-14
S-553 Undlording It (9) 11- 7-53
SCREEN SNAPSHOTS
-f 10-24
S-554 Things We Can Do Without
it Wea in Hollywood
(9) 12- 5-53
(10) 7-23-53 ± 9-19 S-555 Film Antics (8) 1- 2-54
1953-54 SEASON
TMBolOulli
S-556 Ain't It Aooravatin' (8) 2- 6-54
)llywood Stuntmen
PROPHECIES OF
(10'/2) 9-17-53 -f
NOSTRADAMUS
10-31
ntttntitiiia:
R-422 Lets Ask Nostradamus
. .... ,,.M]llywood Laugh Parade
*".!- 'Wao} 10-22-53
(10) 6- 6-53
+ 11-21
+ 7-25
.(ll«PiBl!!'l
R-423 Nostradamus and the
n of the West (ID) . . 11-19-53
Queen (10) 8-29-53 i 10-24
illywood's Great Entertainers
(101/2) 12-24-53
iiiiories in Uniform
»ii:ill
Paramount
lilK' "!"'
I Pmili! W
(Wl.li»W*
IB^OtlWlM;;
J,i(yo*w(l001 •
" to m ««^
'
',..>,
[«ltS
«I.To.'iM»» ' "
M, second the dote ot review In BOXOFFICE. Symbol between dotes Iti rating from BOXOFFICE
Good, f Good. :!: Fair, -- Poor. = Very Poor. Q Indlcotel color photography.
lOS/z) 1- 2-54
SERIALS
t Lost Planet 6- 4-53 -1-7-4
IS Chapters
1953-54 SEASON
t Great Adventures of
Captain Kidd 9-17-53 + 10-10
15 Chapters
igle Raiders 12-31-53
I6I/2) 12- 3-53
BEE-DIMENSION STOOGE
COMEDIES
»lis! (16) 615-53 + 6-20
•don My Backfire (16) 8-15-53 + 9-26
THRILLS OF MUSIC
(Reissues)
irty Sherlock & Orch.
9/i) 6- 4-53
1953-54 SEASON
)rge Townc & Orch.
10) 9-24-53
Id Raeburn & Orch.
11) 11-26-53
ude Thornhill & Orch.
U) 12-24-53
TOPNOTCHERS
s Is Versailles (IOI/2) 6-25-53 ± 8-22
IPA CARTOON SPECIAL
aid McBoing Boing's
ymphony (8) ++ 1-31
««['*.'',
..,j' I*.
1953-54 SEASON
Jnicorn in the Garden
') H 10-31
9-24-53
Tell Auo.-53 + 10-24
Tale Heart (8)
^et-9oop (71/2) i-i4-54
,,|j.ic
lljiin
" WORLD OF SPORTS
ii^H'*'' ""' Bowling
PS (9/2) 6-18-53 ± 9-26
(8) 12-19-53
The 1- 9-54
W-565 Milky Waif (7) . . .
W-566 Uncle Tom's Cabana (S) 2- 6-54
PETE SMITH SPECIALTIES
S-459 Dog'n Ducks (10) 6-27-53 + B- 8
S-460 Ancient Cures (8)
S-461 Cash Stashers (10)
7-U-53 -f
8-31-53 ++9-5
8- 8
1953-54 SEASON
Prod. No. Title Rel Date Rating Rev'd
CARTOON CHAMPIONS
S13-1 The Wee Men (10) 10- 2-53
S13-2 The Enchanted Square
(10) 10- 2-53
S13-3 Cheese Burglar (7) 10- 2-53
.5 Chapters
S13-4The Stupidslitious
Cat (7) 10- 2-53
STOOGE COMEDIES
S13-5 Much Ado About Mutton
1, Sew and Stitch (17) 9- 3-53 -|- 10-24
bble Trouble (16

.10-29-53
. 9-24-53
I
SHORTS CHART
Hippo (7) Mar.-54
540S Terry Bears in Pet Problems
(7) Mar,-54
5409 The Froo and the Princess
(7) (reissue) Mar.-54
5410 Little Rociuefort in Prescription
for Percy (7) Apr.-54
5411 The Talkino Maopies in
Satisfied Customers (7).Apr.-54
5412 Mighty Mouse in the Wreck of the
Hesperus (7) (reissue) . .Apr-54
Universal-International
Prod. No. Title Rel Date Rating Rev'd
COLOR PARADE
8381 Fiesta Frolics (9) 6- 8-53 4+8-8
8382 Kino of th« Sky (10).. 7-13-53 + 8-22
8383 Calypso Carnival Oi/j) 8-10-53 ± 9-26
. .
8384 Three Years to Victory
(. .) 10-19-53
1953-54 SEASON
9381 Go South Amigos (9).. 2- 8-54
EARTH AND ITS PEOPLES
8369 British Trade and Industry
(21) 6-15-53 + 8-22
8370 Farmer. Fishermen (21).. 7-13-53 ++9-5
8371 The Lumber States (21) 8-10-53 -f 9-26
8372 Mountain Farmers (20). 9- 3-53 +f 10-31
8373 Adobe Villaoe (19) 10- 5-53 ++ 11-14
MUSICAL FEATURETTE
8308 Surprisinp Suzie (IS) . . 7- 3-53 -f 9- 5
8309 Camp Jaboree (18) 10- 8-53 + 11-21
8310 Fabulous Dorseys (16) .
-f 1-16
1953-54 SEASON
9302 David Rose and His Orchestra
(151/2) 12-24-53
9303 Hawaiian Nights (17) . . . 1-22-54
3-D MUSICAL FEATURETTES
8100 Nat "King" Cole and Russ
Morgan & Orch. (18) .June-53 +-8-8
VARIETY VIEWS
8345 Bolivar Bonanza (9) . . . . 9- 7-53 -f 10-24
8346 Behind the Wall (10) .
+f 11-14
1953-54 SEASON
9341 Byways to Broadway (9) -f- 11-21
9342 Bow River Valley (9) . . 1- 4-54
9343 Brooklyn Goes to Chicago
(9^2) 2-22-54
WALTER LANTZ CARTUNES
(Technicolor)
Sawdust (6) 6-15-53 +- 8-22
8326 Operation
. .
8327 The Flying Turtle (6).. 6-29-53 +- 8-22
8328 Wrestling Wrecks (6)... 7-20-53 +-9-5
8329 Maw and Paw (6) 8-10-53 +- 9-26
8333 The Hypnotic Hie (3-D)
(6) 8-26-53
8330 Belle Boys (6) 9-14-53 -f 10-24
8331 Maw and Paw in Plywood
Panic (6) 9-28-53
8332 Hot Noon (6) 10-12-53 4- 1-16
8334 Chilly Willy (6) 10-26-53
Warner Bros.
Prod. No. Title Rel Date Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
9310 Mighty Hunters (7) 6-13-53
9311 The Fighting 6II/2 (7) . . 7-U-53
9312 Sniffles Takes a Trip
(7) 8- 1-53
Wacky 8-29-53
9313 Wild Life (7) . . . .
1953-54 SEASON
1301 Old Glory (7) 9-12-53
1302 Walky, Talky Hawky
(7) 10-17-53
1303 Birlh of a Notion (7).. 11- 7-53
1304 Eager Beaver (7) 11-28-53 . .
1305 Scent- Imental Over You
(7) 12-26-53
1306 Of FoK and Hounds (7) . . 2- 6-54
1307 Roughly Squeaking (7) . . 2-27-54
BUGS BUNNY SPECIALS
(Technicolor)
9729 Hare Trimmed (7) 6-20-53 ++ 6-27
9730 Bully for Bugs (7) 8- 8-53 ++ 8-22
1953-54 SEASON
1723 Duck! Rabbit. Duck! (7). 10- 3-53 +- 10-31
1724 Robot Rabbit (7) 12-12-53
1725 Captain Harcblower 1-16-54
(7) . .
1740 Lumber Jack- Rabbit (7) (3-D)..
CLASSICS OF THE SCREEN
9106 Looking at Life (20) 7-18-53 ++ 8-22
1101 Minstrel Days (20) 9-26-53
1102 They Were Champs (..) 1-23-54
1103 Spills for Thrills (18) . .11-21-53
FEATURETTE
1101 Minstrel Days (7) 9-26-53
1102 They Were Champs (20) 11-21-53
1103 Spills for Thrills (20) . .11-21-53
JOE McDOAKES COMEDIES
9406 So You Love Your Dog
(10) 8- 1-53 +-8-8
1953-54 SEASON
1401 So You Think You Can't
Sleep (10) 10-31-53 +- 11-21
1402 So You Want to Be an
Heir (10) 12-19-53 +- 1- 9
1403 So You're Having Neighbor
Trouble (10) 1-30-54
MELODY MASTER BANDS
(Reissue)
9805 Vincent Lopez & Orch.
(10) 6- 6-53
9806 Spade Cooley Band (10) 8-22-53
1953-54 SEASON
1801 Desi Anaz and Band
(10) 10- 3-53
1802 Hal Kemp & Orch. (10) 11-14-53
1803 Rhythm of the Rhumba
(9) 1- 2-54
MERRIE MELODIES
(Technicolor)
9717 There Auto Be a Law
(7) 6- 6-53 +- 6-27
971STom-Tom Tomcat (7)... 6-27-53 -+- 7-25
9719 Wild Over You (7) 7-11-53 ++ 8-22
9720 Duck Dodgers in the 24'/2
Century (7) 7-25-53 H 8- 8
9721 Plop Goes the Weasel (7) 8-22-53 -f 10- 3
9722 Cat-Tails for Two (7) . . 8-29-53 +- 10- 3
1953-54 SEASON
1701 A Street Cat Named Sylvester
(7) 9- 5-53 +f 9-19
1702 Zipping Along (7) 9-19-53 +- 11- 7
1703 Easy Peckin's (7) 10-17-53 -f 11-14
1704 Catty Cornered (7) 10-31-53 +- 11-21
1705 Of Rice and Hen (7) . .11-14-53 -f 12- 5
1706 Cats A-Weigh (7) 11-28-53 + 12-5
1707 Punch Trunk (7) 12-19-53++ 1-9
1708 Dog Pounded (7) 1- 2-54
1709 I Gopher You (7) 1-30-54
1710 Feline Frame-Up (7).. 2-13-54
1711 Wild Wife (7) 2-20-54
1712 No Barking (7) 2-27-54
SPORTS PARADE
(Technicolor)
9508 Desert Killer (10) 6-27-53 6-27
9509 Ride a White Horse (10) 7-25-53 + 9-19
9510 A Danish Sport Delight
(10) 8-15-53 +- 9-26
1953-54 SEASON
1501 Royal Mounties (10) 9-19-53 ++ 11- 7
1502 Sea Sports of Tahiti
(10) 10-24-53 -f 11-14
1503 Born to Ski (10) 12-12-53
1504 Arabians in the Rockies
(10) 12-12-53
1505 Wiien Fish Fight (10) . . 2-20-54
TECHNICOLOR SPECIALS
900S Where the Trade Winds
Play (20) 7- 4-53 -f 7-25
1953-54 SEASON
1001 Gone Fishhi' (20) 9-12-53 +- 10- 3
1002 Romance of Louisiana
(20) 10-10-53
1003 North of the Sahara (17) 11- 7-53 +f 12- 5
1004 Don't Forget to Write
(17) 12- 5-53 +- 1-16
1005 Winter Paradise (20) ... 1- 9-54
1005 Hold Your Horses (20).. 2- 6-54
VITAPHONE NOVELTIES
9606 Head Over Heels (10) . . 6-20-53 ++ 6-27
9607 The Spirit of West Point
(10) 8- 8-53 -1-9-5
1953-54 SEASON
1601 Hit 'Im Again (10) 9- 5-53
1602 Say It With Spills (10) 10-24-53 +- 11-21
1603 Magic Movie Moments
(10) 12-28-53
1604 Remember When (10)... 2-27-54
MISCELLANEOUS
Prod. No. Title Rel Date Rating Rcv'il
Lippert
5307 Bandit Island (27) 9- 4-53
Republic
COMMANDO CODY ADVENTURES
5274 Robot Monster of Mars
(30) 7- 3-53
5275 Hydrogen Hurricane (30) 7-10-53
5276 Solar Sky Riders (30).. 7-17-53
5277 SOS Ice Age (30) 7-24-53
5278 Lost in Outer Space (30) 7-31-53
SERIALS
5381 Canadian Mounties vs. Atomic
Invaders 7- 8-53 ....
12 Chapters
5382 Return of Captain America 9-30-53
15 Chapters (reissue)
5383 Trader Tom of the China
Seas 1-11-54
15 Chapters
THIS WORLD OF OURS
(Trucolor)
5188 Ceylon (9) 3- 1-53
9221 Washington—City of
Destiny (9) 4- 1-53
9222 Singapore (9) 6- 1-53
9223 Germany (9) 8- 1-53
Independents
Aloha Nui! (10) Dudley +- 9-19
White Mane (40) Snyder 1-16
++
SHORTS REVIEWS
Floor Flusher
(Popeye Cartoon)
Paramount
6 Mins.
Good. Another funny Popeye cartoon
in Technicolor. This time, a
leaky faucet in Olive Oyl's house
starts acting up and both Popeye
and his deadly rival, Bluto, try to
fix it. The resultant onrush of water
almost drowns them all but Bluto
manages to carry Olive away with
him. After taking a can of his reliable
spinach, Popeye gets superstrength
and saves Olive while Bluto
is
washed down an open manhole.
Society Man
Paramount (Pacemaker) 10 Mins.
Fair. Animal lovers will find this
interesting even if the clinical details
of the animal hospital operated by
the ASCPA may be dull going for
some patrons. The American Society's
activities include treating sick
dogs and cats, as well as rabbits,
turkeys, alligators and even snakes.
The "Society Man" also makes certain
that the few remaining horses in
the big cities have proper harnesses,
feed bags and water.
Water Swimphony
(Grantland Rice Sporllight)
Paramount
9 Mins.
Good. An entertaining short showing
how the student symphony
orchestra of Florida State university
and the girls' Tarpon swimming club
work out an unusual program of
synchronized and formation swimming.
In the clear waters of Wakulla
Springs, the girls go through an exhibition
that involves skill and precision.
Finally, we see the girls perform
at Cypress Gardens, in a pool
designed to represent the outline of
the state of Florida.
Canvas Back Duck
RKO (Disney Cartoon) 7 Mins.
GoocL Another clever and amusing
cartoon in Technicolor dealing
with Donald Duck and his three
pestiferous nephews. Donald is
showing off at a carnival when a
sissy little boy boasts to Donald's
nephews that his uncle can lick the
kids' uncle. Donald agrees to fight
the sissy's uncle, who turns out to
be a big bruiser named Pewee Pete.
The kids try all sorts of tricks and
finally manage to have Donald knock
out the bruiser.
Dancers of the Deep
(CinemaScope Speciol)
20th-Fox 7 Mins.
Good. As an excellent adjunct to
the CinemaScope features, this is
pleasing to the eye and entertaining.
The same subject has been covered
in several standard-size shorts, but
the wide screen shows the swimming
and underwater formations far more
effectively. Produced by Edmund
Reek at Silver Springs, Fla., it shows
the girl swimmers limbering up for
the National Outdoor Women's Synchronized
Swimming Championships.
This sport is said to be the new rage
in colleges throughout the U.S. and
Canada.
Focus on Fate
20lh-Fox (See It Happen) 10
Very Good. Another excelle
breathtaking short, which re(
the most dramatic and sped
events that have been filmed
the past half century. Surfaci
ers are shown acting in conqs:
submarines to sink cargo si^
ing World War II; John Cdb
master of speed who attemp
set a record of 400 miles pel
meets death as he is flung out
speedboat in Scotland, and thp'
ing birth of a fire mountain,
cutin, in Mexico, is dramatical
sented via the camera.
Carnival in April
(Musical Featurette)
Univ-Inll
IC
Good. Although Toni Arden, 1
ing star, is featured, the besi
of this two-reeler ore the South
icon music supplied by
Molina and his Orchestra, inc
renditions of "I Go Siesta," "El
banchero" and "Jealousie,"
danced by Margaret Brow^,
Arden does "I'll Remember Affi
"I'm Shooting High," in her^
style, which is at variance *!
balance of the Latin rhythms.
Maw & Paw in Plywood I
(Walter Lantz Cartune)
Univ -Infl 6
Good. So obviously pal
after the Ma and Pa Kettle fei
this Technicolor cartoon will 1
the many fans of those mostfl)
pictures. Maw and Paw, w^
been saving boxtops of Honriij
Flakes, win a new home w
accumulated 1,000,000 tops^
the house arrives it must^i
sembled from a hundreefe
After a series of incidents*!
ting it up. Paw dislodges a
as he enters and the whole 1
collapses.
Three Years to Victor
Univ-Int'I
Good. Of particular inter
sports-lovers, this shows all thd
in training a Kentucky Derby
—over a three-year period. Fn
first week of a thoroughbred
through his yearling training,
thing is done to make him a
pion. The leggy little colt will
feminine "Oh's" and "Ah'i
the schooling on the rao
filled with fine shots of act
Look Who's Driv:
(Public Service Filn^;.
Aetna Casualty Co.
Very good. United Produi
America has done it again
production of this Technicolor c
on bad automobile driving pn
for the Aetna Casualty and
Co. of Hartford, Conn., from w
can be obtained free. It is the
ing story with tragic overtoi
Charlie Younghead, who goes
like behind the wheel when
motorists enrage him, and it w
with the top cartoons of the
!
Exhibitors are asked to show
public service, but it should be
that it is also being released in
to television and many civii
cational organizations
litaaseai
FErDinac l,r
mic
ho A.'.,
10
BOXOFFICE BookinGuide
JaD

lEWS
T
^oinions on Current Productions; Exploitips
(FOR STORY SYNOPSIS ON lACH PICTURE, SEE REVERSE SIDE)
f£l)TiJH£
il^yjIlUi)
The Command
^iiael)8eiiii>'
wi 0! «» mile!

. . The
. .
. . . Where
. . Rocket
. . Alone
. . Never
—
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY: "Jubilee Trail" (Rep)
John Russell, a trader ironi Calilornia, meets Joan Leslie
in New York, marries her and starts out on the journey back
to the ranch which he and his brother own. En route they
stop in New Orleans and meet Vera Ralston, an entertainer,
whom they help to escape from a murder rap of which she
is innocent. Resuming the trip west, Russell learns but
does not tell Joan that a marriage has been arranged for
him with the daughter of a wealthy landowner, the girl
having become the mother of his illegitimate son. Upon their
arrival at the ranch, the unwed mother commits suicide;
Russell is killed by the girl's irate father. Joan and Vera proceed
to Los Angeles, where, after various tribulations, Joan
becomes the wife of Forrest Tucker, a handsome adventurer
who had been Russell's close friend.
CATCHLINES:
One of the Most Exciting Adventure Stories Ever Written .
Becomes Even More Thrilling on the Screen ... A Page
Told in
Torn From America's Flaming Frontier History . . .
Magnificent Color.
THE STORY:
"Go, Man, Go!" (UA)
Dane Clark portrays Abe Saperstein, basketball zealot who
formed and guides the Harlem Globetrotters, an all-Negro
team of hoop stars, nov/ one of the biggest sports attractions
in America. In the early days, Saperstein finds himself
battling almost continuously for a chance to book the Globetrotters
in.to big arenas in major cities, but those in control
of such arenas curtly refuse him. Abe comes up with the idea
of having his basketball stars clown their way through
games, and money begins to pour in. Still, however, he can't
crack the professional leagues. When the Globetrotters are
barred from a big newspaper-sponsored tournament Saperstein
blows his top—then books his team into outdoor football
stadiums. This forces league leaders to let the Globetrotters
enter the tournament; they win and are on the way to
world fame.
CATCHLINES:
Now on the Screen True and Thrilling Story of
Biggest Attraction in the History
Basketball.
the Harlem Globetrotters . . .
of America's Biggest Spectator Sport
THE STORY: "Both Sides of the Law" !U-I)
Among the women prisoners brought into London's Chelsea
police station are: Peggy Cummins, for shoplifting, and
Eleanor Summerfield, a deserter from the women's army.
Peggy's antagonism to her mother-in-law, during her husband's
absences while driving a truck, lead her to accept
the attentions of Terence Morgan, who is with a jewel robbery
ring. When the police raid a club where Peggy and
Morgan are hiding out, she is arrested for v/earing a stolen
brooch. She is released and trailed by Barbara Murray,
a policewoman, to Morgan's hiding place. The policewoman
is knocked unconscious, but Morgan is captured. Eleanor,
who ran away to marry a disabled soldier, Ronald Howard,
is promised lenient treatment if she returns to her husband
and child.
CATCHLINES:
The Thrilling Story of Women Criminals and the Women
Police Who Bring Them to Justice . . . She Longed for a
Glittering Escape from a Humdrum Existence . . . Peggy
Cummins and Eleanor Summerfield Fight the Lawwomen,
Crawford and John.
Anne Rosamund
THE STORY:
"The Horse's Mouth" (Mayer-Kingsley)
Timothy Blake, London cub reporter, discovers an oracle
at the bottom of a well in the Irish village where he is vacationing.
It answers infallibly questions put to it by the
simple townsfolk. Timothy wins its friendship, gets predictions
on London weather, horse racing and what the stars
foretell. Results, particularly affecting racing, are disastrous.
With the element of chance removed, racetracks have to close
down. The newspaper editor prepares to have Timothy ask
the oracle if there will be another war. It is to be the last
question because a local girl with whom Timothy is in love
tells the oracle to stop making trouble. The question about
war is never asked when the editor realizes the fear that
would ensue if the answer was affirmative.
CATCHLINES:
Glib Irish Oracle and Newspaperman Upset the Lives of
Millions ... A Laugh a Minute in the Tale of an Irish Oracle
Who Never Failed . . . You'll Roar at the Irish Oracle Who
Turned Tipster.
THE STORY:
"The Command" (WB)
Guy Madison, a captain in the army medical corps, takes
command of a troop in the field when its captain is slain by
Indians in Wyoming around 1878. The men resent being
commanded by a medico, but the troop is attached to two
companies of infantry engaged in escorting a civilian wagon
train, through hostile Indian country, to the Paradise river.
The redskins harass the column continuously; the train is hit
by an epidemic of what is thought to be smallpox; the foot
soldiers begin to crack up. When the colonel in charge of
the train suffers a stroke, Madison takes lull command and
concocts a ruse whereby the Indians are tricked into taking
a brutal beating. The redskins are defeated and, safe from
further attack, the column moves on to the safety of a nearby
fort.
CATCHLINES:
CinemaScope in All Its Panoramic Beauty . Before
So Thrillingly Employed ... In a Sweeping Outdoor Action.
Drama ... Of Brave Men and Beautiful Women . . . Along
the Western Frontier.
THE STORY: "Jivaro" (Para)
Fernando Lamas runs a jungle trading post near the
Jivaro Indian headhunting country. Among the few other
white men about is Richard Denning, whose unsuccessful
search for a rumored treasure in Jivaro territory has turned
him into a drunken drifter. Believing Denning has a plantation
going, his fiancee, Rhonda Fleming, arrives to marry him,
but discovers that he has gone off on another chase after
the treasure. Though they won't admit it, Rhonda and
Fernando are strongly attracted to each other. When word
comes that Denning has been killed by the Jivaros, Lamas
accompanied by Rhonda and a loyal Indian— set out to
search for him. They discover the bodies of Denning and
two companions, as well as the gold; a Jivaro attack is
beaten off, and they return to safety, with Fernando and
Rhonda planning marriage.
CATCHLINES:
A Beautiful White Woman . With Devil-May-Care
Adventurers ... In the Steaming Jungles of South America
Love Flames Amid the Menace of Ferocious
Head-Hunters.
THE STORY: "Riders to the Stars" (UA)
Any practical spaceship will need some sort of a shield
to resist the cosmic rays. That is the conclusion of Donald
Stanton, chief of operations at a rocket proving ground, and
his associates. Dr. Jane Flynn, biologist Paul Dryden and
engineer Frank Warner. The Pentagon in Washington supplies
a number of leading young scientists for a desperate
experiment. All but four fail to pass centrifugal tests. Among
the four is Richard Stanton, son of the operations chief. Jane
helps to persuade him to risk his life. Four rockets guided by
the men take off to capture a meteorite and learn what
shields it from disintegration. Only Richard survives after
a crash. The meteorite he brings back solves the scientific
problem and wins him Jane's affection. The answer is pure
carbon.
CATCHLINES:
He Gambled on a Dazzling, Desperate Flight Into Outer
Starry Space . Men Probe the Sky to End a Terrifying
Threat . . . Death-Defying Rocket Men Risk Their All for
the Nation.
THE STORY: "The Greatest Love" (IFE)
Ingrid Bergman, American wife of a wealthy business man
in Rome (Alexander Knox) is so occupied with social activity
that she neglects her 12-year-old son, who has a serious fall
and later dies. Remorseful, Ingrid rejects her husband and
friends and goes out with Ettore Giannini, a radical newspaper
editor, who introduces her to a group of poor folk in
the slums of the city. To help an unwed mother, Ingrid works
for one day on a factory assembly-line and she comforts a
dying prostitute. She is arrested for helping a youthful
delinquent and when she is taken in by the police her
family sends her to a mental institution. When they have her
permanently committed there, her tenement friends sadly
wave goodbye to her.
CATCHLINES:
Ingrid Bergman Returns—Her First Film in Four Years . . .
The Greatest Actress in Her Most Dramatic Role . . . Ingrid
Bergrrian and Roberto Rossellini Team Again in an Outstanding
Film ... If You Love Him, Why Don't You Have the
Courage to Admit It?

I
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IJ
I for
im-luding
'ograms
I
aiiid" (')/);,
OjWoo: AdiEi
.).
: lijoo ottaci i
tits
[emonilii o'
?iW-Moy-fe
I oi Soiilli Atiaic
5c per word, minimum $1.50, cash with copy. Four insorlions lor price of three,
SIM DATE: Monday noon preceding~publication date. Send copy and answers to
Box Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24. Mo.
LCLfflRlllG HOOSf
HELP WANTED
I
lanaciTS vvllli f.M)lolt.ltlon and pro-
Jrli'iicc by Ihculre ctiiiln situated In
salaries piilil. vacations. Rfoiip
iKispllallzatlon. Interviews will be
,n and Ntiv York during January.
^hu complete resume and avallnlrvv.
Hosofrice. 6;iC7.
.ill town projecllonlst that knows
location In eastern Maryland.
,il delivery qualifications, references
i.lr J, Boxofflce. 5308.
II- manafier or experienced assistant
iiii' operation tor eastern Maryland.
,il delivery iiualltlcailons. references
,l,d, Ilovoffire, 5:!69.
tlons. previous and present cmployeslred.
No applications will be
Ihout tills detailed Information. If
live and can do the job. an exceland
.security await you. with ample
r advancement. Boxofflce. 5372.
iround employment with Indoor
Ircull. Write or call Glenn Schrader,
It Co., I'adiirah. Ky.
naoer. Good n
Aatlon. Small elly In Chlcaiio terrlinsurance.
Give full account of your
Icferences used after Interview and
Boxofflce. 537:).
KJCe ol reioom ! Harry Green.
.lleSlBs'lill'
;e at ol n skJ
tell
itiigdli
j. ta
jischlsgiiiiiei'f
;.e ad feani *
Uefflisw'^*''''
ad
and
eatre manaoer. One experienced in
concession operation. Family group
ar job. arniind Midwest area. $100
plin confidence. Tell all about yourself
lioxofllrr. 5374.
t-manaoer,
matlnei
Write
nishts only, Saturday
Good opening for eiecliox
538. Franklin, Va.
manaoer. Good chance for advanceking
or Inlying, one who knows the
insurance and hospitalbalion. Air
Iflllons. Star Theatre. Sand Springs.
intrc manager by well established
ircult. Young, energetic westerner
rred for "A" house operation, fully
Cinemascope and 3-D, in city of
have promotional ability, augressiveinatlon.
Theatre associated with top
islon station. Iteferences reriuired.
8028. or vrite. Welworth Thea-
JJH
1 incpin Ave.. Minneapolis. Minn. Mr.
general manager for new de luxe
! lanapolls outdoor theatre. Good salr
Its participation for right active man
e In drlve-ln theatre opeiation plus
.slon business. No film hiiying. Year
nent. Paid vacation. Keply, giving
references, availability, loe Cantor.
dlan St., Indianapolis. Ind
OTIONS WANTED
llnded manaoer. !; t.ilili^iu
*teaci8S;«IlS Imnecllim in Kaat or .Nt.i
I .
^
years experience all types
ge 43. single, sober. M. S. Cory,
tond St.. Tucumcarl. New Mexico.
1 1, reliable and sober drive-in theatre
I^rlenced In all phases. Buying, bookslon
operation. Desire change offerortlinlly,
Boxofflce. 53150.
I alure drive-in manager seeks yearly
( ible organizer, concession merchan-
H ulntenancc repair. Emergency pro-
!rlenped public speaker. Boxofflce.
GENERAL EQUIPMENT—NEW
Masonjte Marquee Letters. Kit Wagner, Adier,
Bfvellle signs. J" — 3.'-|c: S"— 50c: 10"— 00c:
12"—85c ir— $1,25; Ifl"— $1.50. any color.
Dept. CC. .S.OS Cinema Supply Corp., 002 W.
52nd .St, .Now York l!i.
Immediately available! Short focus lenses for
all w-l-d-e screens. .Metallic purpose screens. 90c
sq. ft. Special apertures all ratios. Dept. CC.
3-D Selsyn electrical interlock. New. never used.
$lf.!l. Miehanleal Interlock. $99, niters. $25
pair, Kn;;laiiil Theatres. S.T Van Braam St,. Piltsl.uri;h.
Pa.
GENERAL EQUIPMENT—USED
DcVrys beautifully rebuilt like new, now $S95:
Holmes. $493. All dual outfits with amiillfler and
speaker. Time deals arranged. Dept. CC. S.0.8.
Cinema Supply Corp., 602 W, 52nd St.. New
York 19,
Two standard Century projectors complete with
No. 45 rectifiers, lens, Enarc lamps, reflectors,
M-9 microphonic sound screen and associated
eqtiipment. Used 5 years. Ph: 25444. Gary Van
Den Berg. Sioux Center, Iowa.
400 International upholstered uplift cliairs: complete
ItCA sound, record player: Simplex rear
1 shutter projectors. Simplex Kwt. iamphouses:
carpet, curtain, track-motor, lenses, screen, generator,
water fountain cooler (slightly used). For
fast bargain deal: Matteo Faenza, Roosevelt Theatre,
Republic. Pa Phone 9375.
Wanted to buy. Used screen curtain, track and
control. At least 22 ft. by 25 or 30 ft. long.
State condition .and price, Boxofflce. 5386.
Complete booth equipment. Simplex projectors
and Hi intensity lamps K\V. Ballantync sound
1
dual amplifiers, rewinds, splicers, bins, reels,
motors, etc. Like new. $2,300 takes it. Lloyd
Aadland. Pierpont, S. 1).
For sale: 700 used theatre seats will be .availatile
approximately February 15. Priced low.
Write. I'd Box 1192. I^as Vegas. Nev. Telephone
tis fiirllirr infiirmatlon
Complete theatre equipment, excellent condition.
Simplex projeetors. Are lamps. $900. Hall Theatre,
Two National 40 amp, rectifiers like new with
hiillis. $140. Single phase. Orpheuin Theatre,
Strawberry Point, Iowa.
Pair of direct drive sound heads with motors.
S'rnng Hi arch lamps complete. The above in
-iinil condition, first $400 gets them. Box 94,
Im',.Iiiiii. Il.'i-h's, Fla.
Complete equipment for small theatre. Two good
I'liurs sihiihI projectors. Strong lamps, two rectifiers,
screen, around 200 seats, etc. Come and
gel it for $500. Kramer, Box 372. Burlington,
Io>va.
Holmes 35mm projectors, complete with pedestals
and associate sound equipment. Priced right for
quick sale. George J. Ayoiib, 1430 Wyoming St.,
El Paso. Tex. Ph; i-OOlfi.
STUDIO AND PRODUCTION
EQUIPMENT
Augment your income by: Shooting local newsreels,
T\' commercials, documentaries, .\rrange advertising
ileups with local merchants. Film production
equipment catalog free. Dept. CC, S.O.S.
Cinema Supply Corp., 602 W. 52nd St.. New
York 19.
THEATRE EQUIPMENT
THEATRES FOR SALE
ter position In show business. Young,
stage booth, electronics, manageing.
bookings. Present small town
netting $8,000. Prefer percentage
'^noney to Invest. Would like southlocation.
1 come well recommended
ijdeitk""
1 up. Write Boxntflee^53_84^
ii.,l«tip»S'» ' manaoer will handle your
Hpaoie capable
.wUh,_Bnxofl,c,..5388
'^? So*«
• assistant miina;;er. desires managerpromoll
iin. Biivof.ice. 5389.
pager or maintenance .ind installa-
»l Iheatre e.|iiipmiiil
.
alr-
Il.ivi.ff'r .5341.
ale, complete equipment ,iiiii wiji i.
DRIVE-IN THEATRE EQUIPMENT
Replace inadequate, outworn equipments n1th
like
DeVry. Simplex and Century outfits rebuilt
new. (Send for lists). Time deals arranged.
In-car speakers w/4" cones, $15 95 pair w/jiinctlon
box: underground cable, $59M. Dept. CC,
SOS Cinema Supply Corp., 602 W. 52nd St.,
New York 19.
Drive
'"-'diet.*'',
iAND DRYERS
trial: Klectnc hand dryer with
on lU-day free trial. Just ping in
End of 10 days mall check for
stage or return without any obliga-
Co.. 121 llapkins Place, Balll-
I!,

. . .
Academy Award Winner
. . . directed it . .
Academy Award Winner
HUMPHREY
on location in Africa and Europe, topping
anything he's ever done before, including
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AvailabI
NOW
For ManI
Bookingi]
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Academy Award Winner
JENNIFER
JNES
...co-stars in it...
a great actress in the most challenging
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I
I
pirebrand
GINA
And a Cast Headed By
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HUMPHREY BOGART
JENNIFER JONES
GINA LOLLOBRIGIDA
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ROBERT MORLEY
PETER LORRE
• EDWARD UNDERDOWN^
"HOHN"HUSTONi
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AND it's
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