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Kyrgyz Tourism

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<strong>Tourism</strong> news<br />

Where does the tourism path lead?<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

<strong>Kyrgyz</strong>stan has come into tourism with a rich<br />

natural, cultural and historical potential and in its 15 years<br />

of independence the country has already accumulated<br />

experience of attending World <strong>Tourism</strong> Fairs. <strong>Kyrgyz</strong>stan<br />

is working and learning at the same time and moving in<br />

tune with world market developments, taking the best,<br />

most accessible and acceptable paths relevant to local<br />

conditions, as can be seen from the results of the market<br />

research, which was conducted in summer 2006.<br />

44,5<br />

38,5<br />

Expect more<br />

Does the quality of services for CIS<br />

tourists meet their expectations, in %?<br />

24,0<br />

8,0<br />

4,2 4,6<br />

More then<br />

expected<br />

40,2 39,9 55,9<br />

Just meet<br />

expectations<br />

2002 2004 2006<br />

17,1<br />

10,7 12,1<br />

Difficult to<br />

answer<br />

Tourists from more than 40 foreign countries, 70<br />

cities of Russia, 15 cities of Kazakhstan, 10 cities of<br />

Uzbekistan, and also internal tourists from different<br />

regions of the country expressed their opinion about the<br />

country’s hospitality.<br />

According to the tourists the level of service<br />

quality has improved in basic accommodation, cafes and<br />

restaurants. There are more dissatisfied and disappointed<br />

tourists than we would wish, but the overall improvement<br />

in service level is obvious.<br />

The demand for tourism services in the KR this<br />

year exceeded all expectations – more than a million<br />

people visited our country. At the same time the level of<br />

prices was especially «impressive» and prices increased<br />

dramatically due to the modernization of rooms and<br />

building new hotels and resorts. There has been a visible<br />

change in the structure of supply towards more expensive<br />

rooms - from $35 and higher. The need for rooms at $15-<br />

25 has become critical. There are no places for school,<br />

student or pensioner tourism. There are no Community<br />

Вased camps, as there are in other countries. These<br />

deficiencies are the result of a lack of a leisure industry<br />

development strategy for <strong>Kyrgyz</strong>stan.<br />

The prices for adventure tours were almost<br />

unchanged. Europeans value stability and can influence<br />

the prices of KR tour operators. On the whole, prices<br />

increased especially where the quality of service has<br />

44.7% of CIS tourists are planning to visit <strong>Kyrgyz</strong>stan<br />

again next year, as are 22.2% of tourists from foreign<br />

countries, which is 10% more than in 2004.<br />

Almost all tourists who visited our country this<br />

summer faced various problems, some of which could be<br />

solved. The repetition of some problems and the delay in<br />

solving them casts doubt on the state’s proclaimed priority<br />

of the tourism industry in developing the economy of the<br />

country.<br />

It is possible to see from the general picture, that<br />

CIS tourists are complaining less about the low level of<br />

service, while the state of the roads, Customs procedures,<br />

extortion by inspectors and other inconveniences continue<br />

to annoy tourists and go against the country’s wish to be<br />

seen as a hospitable country. If there were not all these<br />

problems, then walking the tourism path would be more<br />

interesting.<br />

R. Shaihutdinov<br />

Director of Marketing Services Bureau<br />

(This article is based on the <strong>Tourism</strong> Market of the<br />

KR 2006, market research conducted with the support of<br />

DMA|DMO, BAS|EBRD)<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Does the quality of services corresponded to<br />

price paid by tourists from CIS countries, in %?<br />

3,4 3,1 4,3 44,7 43,8<br />

62,5<br />

Consider price<br />

underestimated<br />

Correspondent<br />

price<br />

39,6 39,6<br />

20,2<br />

Consider price<br />

underestimated<br />

2002 2004 2006<br />

12,2 13,6 13,0<br />

Difficult to<br />

answer

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