Boxoffice-January.22.1955

. . Story
JARUAKT LL, 1733
are finding the workshop approach to their merchandising problems a stimulating experience,
re ore more then 250 theatremen who attended the MGM ticket selling workshop in
it week, one of the series the company is staging throughout the country. They heard experts
operations discuss problems of smalltown and metropolitan theatres .
on Page 28.
Report From the Field:
SELLING THE
ART THEATRE
Page 18

{
'Celt
WASHINGTON'S BIRTHDAY
RELEASE OF
';fVPITER'S DARLIN
ALL OVER THE NATION
M-G-M's GIANT
CinemaScopE
COLOR MUSICAL!
With Cast of Thousands
sfarring
ESTHER WILLIAMS
HOWARD KEEL
MARGE and
GOWER
CHAMPION
GEORGE SANDERS
w/fh RICHARD HAYDN • WILLIAM DEMAREST
Screen Play by
Based on the Play "Road to Rome" by
DOROTHY KINGSLEY
Songs:
ROBERT E. SHERWOOD • BURTON LANE and HAROLD ADAMSON
Choreography by HERMES PAN • Photographed In EASTMAN COLOR
Directed by GEORGE SIDNEY • Produced by GEORGE WELLS
A-^-^
l±=rrr=:^
p
Just

, Visits
^i^
NEVER BEFORE!
A thrilling romance in spectacular splendor
and a wealth of singing glory!
Watch!
Hannibal's Army crossing the Alps with his
elephant cavalry!
Watch!
The scheming Beauty who tricks The Barbarian
on the march to conquer Rome!
Watch!
Handsome statues come to life in the amazing
underwater dance spectacle!
Watch!
Dance of the Painted Elephants!
Watch!
Clash of armies at the gates of Rome!
: ABOUT
^ETRATION!
>arling" Ready For Washington's Birthday!
198,703,553 READERSHIP
jazines, in fan magazines and in the national Sunday Supplcan
Weekly, This Week, Parade, Pictorial Review.
NWIDE TV REACHES 50,370,000

.21-f-----^
THE Best-seller the
BECOMES AN ATTRACTION TC
First Engagement
Paramount, NEW YORK * Paramount Downtown, LOS ANGELES * Egyptian, HOLLYWOOD * State Lake, CHICAGO * Randc
Warner, MEMPHIS * Allen, CLEVELAND * Majestic, SAN ANTONIO * Plaza. EL PASO * St. Johns, JACKSONVILLI
Majestic, DALLAS • Radio City, MINNEAPOLIS * Paramount, ST. PAUL * Paramount, KANSAS CITY * St. Louis, ST. LOU
SKI'
heartt
i
M^TT
WarnerColor
•
Stereophonic Sor
STARRING
VAN ALDO MONA
HEFLINUAyFREEIM

I
DN'T PUT DOWN
THE GREATEST!
m'
MWm
^
The
scorchingly
personal
story
T
BALTIMORE * Met. & Ambassador, WASHINGTON, D.C.* Fox California, SAN DIEGO
* Gable, CORAL GABLES * Center, BUFFALO * Metropolitan, BOSTON
,NAPOLIS * New Fox, PORTLAND, ORE.* Paramount, SEAHLE * Strand, Albany
of
loves
and
longings
when
the'
battle
is
far!
away.
SCREEN PLAY 8V
OND TAB DOROTHY ANNE LEONM.URIS
§Ey[IUmER-MA[ON[-FRANCISJMlt

RICHARD TODD *
JEAN PETERS
PRODUCED BY DIRECTED BY SCREEN PLAY BY
SAMUEL G. ENGEL- HENRY KOSTER
•
COLOR BY
De Luxe
ELEANORE GRIFFIN
celebra
with 20th

—
7i(j^ o^t^y/l(>fwn7^t€t(4^^ Vftdi/At^
pKqUq Generates
AAerchandi sing
Hl'^ ciilliusiasin eiigcndered by the
lirsl "MGM Ticket Soiling W (irksho])" ineetings
is continuing to grow with each succeeding such
e\ent. In Denver last week, for instance, ahoul
2.')() theatre owners and managers were in attendance—
""liie
largest turnout of theatre owners e\cr
in the history of this exchange point," to put it
as dill I'at McGee. who was one of the particil)ants,
along with hi- ox\ri managerial crew and
the virtual complete representation of all of the
circuits in the territory. Individual theatre
operators, too. from the smallest of towns, also
were present, giving evidence of the widespread
interest in iinj)roving the merchandising of pictures
and the theatre throughout the ranks of
exhihilion.
Mr. McGee made this further comment: "For
two days we ha\(> had one of the most exciting
ex|)eriences in the history of the Rockv Mountain
distrihution area . . . this was one of the most
foruard steps ever taken by a film company."
Another well-known Coloradan, Bob Walker
of the Uintah Theatre in the little town of Fruita,
was equally laudatory in his comment on the
Woikslujp. In a letter to BoxoFFicE, he says.
\l(;\l conducted a meeting (hat put all the national
conventions Fve attended to shame. There
was a spirit there Fve never seen at an exhibitor
shindig. The "Friendly Company' demonstrated
the real spirit of brotherhood, too, as they
weren't there to sell pictures for themselves, but
to help sell tickets for everyone's productions. I
Irfl Denver thoroughly convinced that, if I could
sit down with my bitlercst enemy and we'd meet
with open minds, there wouldn't be anything
that couldn't be settled."
Frequently through the years, this observer
has admonished exhibitors to place greater accent
on selling the instituiion of the motion
picture, as well as the specific picture. If thenis
such a thing as a cure-all for the industry's
ills, it abides in a conlinuing flow of profit-producing
i)atronage. That isn't attained by just
wishing for it. One has to go out and get it; then
dci the right things in the right way to retain
and increase it.
Ill taking on a function wherebv it is helping
exhibitors to help themselves, .M(wM is rendering
a ser\ice that should prove of great value to
the industry as a whole. And, along with the
Motion Picture Theatre Celebration which MGM
also is sponsoring, the awakened and stimulated
showmanship should aicomplish much in keeping
the |iublic motion |)icture and theatre-conscious
for main months to conu".
Product
l'rcidu( t
Dissipation
dissipation goes on despite exhibitors'
protests of a shortage of product — qualitx product,
that is. In a midwestern city last week.
"Drumbeat," starring Alan Ladd showed simultaneously
in eight neighborhood houses; a couple
of nights later, it went into six later runs; at the
same time two other Alan Ladd features were
playing in the neighborhoods. So the public was
offered a choice of Alan Ladd. Competing TV,
with three channels, gave the public a far greater
selectivity, whether or not the quality was good.
Still another wasteful booking jjractice took
place in the same city when, this week, "White
Christmas," which had been rolling u]) record
grosses in its first runs was doubled in multiple
bookings with another Technicolor musical,
"Athena." Both pictures boast big star casts and
their entertainment ratings are high. Granting
that the double-hills may be essential to the particular
houses involved, it would seem the better
booking judgment to have inmbined each, sej)-
arately. with another and altogether different
type of j)icture.
In discussing this sort of thing with several
exhibitors, we have been told that such booking
is not always of their making—that they are
"forced" into it by distributors. If lhe\ did not
book these pictures on their availability, said
the exhibitors, they would lose out or upset their
entire booking schedule. So what? Maybe that
would bring an end to the ridiculous situation!
So long as things like this continue, so long will
there be peaks and valleys in theatre grosses
and the steady patronage so much desired and
needed— by distribution, as well as exhibition
will be unattained.
• •
Public Relations Builder
Exhibitors are reaping a harvest of goodwill,
along with excellent support from a variety of
civic and other organizations for their showings
of '"This Is Your Army," the .54-minute documentary
which COMPO is sponsoring in cooperation
with the government. In Kansas ('ity,
for instance, two large defense plants called attention
of the showing at Loew's Midland to
their employes through si)ecial bulletins and
house organs. At the same time they publicized
the regular feature on the theatre's ])rogram.
In Savannah, Ga., the showing at the Avon
Theatre was given the sponsorshij) of ihe Chamber
of Commerce and support from nearb\ military
camps. Press, radio and television cooperation
spread the word, favorable to the film, the
theatre and the industry in general.
Filmed in Technicolor by Fox Movietone
News. "This Is Your Army'' is a production of
high (piality. It is entertaining, as well as informali\e.
and will add to patrons' enjoyment
of any program. Every theatre should show it,
not only as a patriotic duty, but as a public
service.
^sJ^C^v^
/04lJL/i.nA^

—
$150,000
OKAYED
Exhibitor Group to Seek
Contributions on Basis
Of COMPO Dues Plan
NEW YORK—Methods of safeguarding
the industry from a successful campaign
by manufacturers of "certain television devices"
to obtain government approval of
subscription TV was adopted Wednesday
1 19 1 at a meeting of the Joint Committee
on Toll TV at the Hotel Sheraton Astor.
A tentative budget of $150,000 for its
own campaign was approved.
The money will be sought through invitation
to exhibitors to contribute on the same
basis they pay dues to the Council of Motion
Picture Organizations.
TO EMPLOY P. R. COUNSEL
A public relations counsel will be employed
"to combat the propaganda of the protagonists
of toll TV."
Expert legal counsel will be retained to
represent the committee in the pending action
involving toll TV before the Federal Communications
Commission.
Expert engineering service and advice will
be sought.
A Washington office will be established in
case the matter becomes a legislative issue.
Trueman T. Rembusch of National Allied
and Alfred Starr of Theatre Owners of America,
joint chairmen of the committee, issued
the following statement, through Herman
Levy, general counsel of Theatre Owners of
America and a member of the committee:
"The inherent fallacies in the arguments
being made by sponsors of toll TV must be
exposed. And theatre owners must affirmatively
and logically present their positions.
They must refuse to be put on the defensive.
The public must be informed that toll TV is
economically unsound, detrimental to free
TV and would create a government-sponsored
monopoly."
To finance its work, the committee decided
to ask exhibitors to remit to Philip Harling,
trea-surer, an amount equal to that they gave
to COMPO last year in the form of dues.
Harling's address is 1585 Broadway. New York
36, N. Y. Starr, Rembusch and Harling were
named trustees of the fund.
BREAKDOWN OF DUES
The COMPO scale folows:
Four-wall theatres to 500 seats—$7.50 annually.
To 750 seats—$11.25. To 1,000 seats—
$18.75. To 2,500 seats—$37.50. Larger theatres—$75.
Drive-ins to 300 cars—$7.50. To 500 cars
$11.25. To 600 cars—$18.75. Larger drive-ins—
$37.50.
Earlier, representatives of the committee
had a-sked financial assistance of COMPO,
but because of its diverse membership that
was not forthcoming.
The committee stressed there was need for
counter action because propaganda for toll
TV "had already reached a high peak."
Abram F. Myers, National Allied general
counsel, read the statement, which continued
as follows:
"It is urgent that all exhibitors are called
CAMPAIGN CHES'i
FOR TOLL TV FIGt
Hits at Effort to Place
TV on Exhibitor Side
CHICAGO—In a letter released this week,
Comdr. E. F. McDonald jr., president of
Zenith Radio Corp., charged Hal Fellows,
president of the National Ass'n of Radio and
Television Broadcasters, with opposing the
interests of broadcasters and attempting to
align the broadcasters' association with motion
picture theatres in an effort to scuttle
or delay subscription television.
McDonald referred to a January 4 letter
sent by Fellows to Chairman McConnaughey
of the Federal Communications Commission
which, he said, asked "the Commission to
follow a course of action that would delay
as long as possible giving the broadcast industry
access to a whole new field of competition
for the boxoffice audience."
McDonald further charged that Fellows had
not only WTitten to the Commission without
the knowledge or consent of NARTB members,
but that he had failed to tell the Commission
he was expressing his personal opinions
and not those of his membership.
The Fellows' letter, McDonald said, expressed
the same view as a recent petition
filed by film theatre interests. He contended
theatre opposition to subscription television
on to send in their contributions at the
earliest possible time. Details of today's program
will be given them directly by mail or
through their regional associations soon.
Representatives of several exhibitor organizations
have pledged the best efforts of those
groups in urging support of the program."
The committee did not disclose its reasons
for fast action except to say that the propaganda
of proponents of toll TV had gotten hot
and that it was faced with an FCC hearing
and possibly congressional action. They met
at a time when the common stock of Skiatron,
one of the three toll TV systems, was rising
on the market. The other systems are that
being promoted by Zenith and Telemeter, the
latter partly owned by Paramount.
Allied was also represented by Wilbur
Snaper and Julius Gordon and TOA by Ralph
McClanahan. Metropolitan Motion Picture
Tlieatres A.ss'n was represented by D. John
Phillips and Sol Strausberg, Independent Theatre
Owners Ass'n by William Namenson and
Southern California Theatre Owners Ass'n by
James Arthur.
Ament Elected Chairman
Of Newsreel Committee
NEW YORK—Walter C. Ament, vicepresident
of Warner Pathe News, has been
made chairman for 1955 of the newsreel committee
of the Motion Picture Ass'n of
America. He succeeds Tliomas Mead, editor
of Universal Newsreel, who held the post two
years and was commended by the committee.
stemmed from fear that it would
broadcaster a boxoffice to compete wi
events not now available on televisioi
tres on first run movies and othi
form.
"If the theatre owners have any va
for this fear," McDonald said, "t
broadcasting industry has everything
that the theatres would lose. I find
to understand how you can appear
up your organization in the same c
theatre exhibitors."
McDonald stated that many broadca
anxious to have subscription televisio
lished at the earliest possible mom
cause their continued existence in TV
upon its early adoption. Others,
anxious to get into TV, are held
knowledge that they could not mal
without the supplementary income
scription TV.
"You are not speaking for these
broadcasters," McDonald said, "nor
speaking for the 30-odd TV static
have already turned in their tickets a
off the air, or for the hundred p
have surrendered their construction f
Senate Unit Investigat
Radio, TV Monopoly
WASHINGTON—"Monopoly
praci
radio and television" form the subject
for a Senate probe which Sen. Ha
Kilgore (D., W. Va.i on Friday (1
is "proceeding well."
According to Kilgore. Howard L. C
long active in the radio and TV fie
been "tentatively" hii'ed as direct<
radio-TV subcommittee of the Sena!
ciary Committee. Chernoff has been c
ing preliminary studies which might 1
full-scale investigation.
Meanwhile, an entirely separate in
tion is under way in the Senate Co
Committee, which is looking into the (
of whether the FCC should regulate n
as is now done with individual statio
Kilgore is the new chairman of the
Judiciary Committee. He said on Frid
he is undecided about whether to assi
chairmanship of the radio-TV subcoD
Whether subscription television
breed monopoly in the field is one of t
jects under consideration, Chernoff n
TV Sets Near 33,000,000
NEW YORK—Television sets in use
U. S. at the end of 1954 totaled 32
compared with 26.973.000 sets in 1953,
ing to Hugh M. Seville jr., director
search and planning of the National
casting Co. A total of 33,500,000 sets h
predicted for 1955, he said.
8 BOXOFFICE January

I theatres
$30 Million
8iK, Majors
00 antitrust suit
Balaban & Katz
lies by one of Chi-
Essaness Theatres
ne of the biggest
de against the film
r affiliated circuit
and the largest of
• been started in
Lson Park Theatre
in the immediate
^saness suit is an
and the majors
circuit of A prodan,
attorney for
had taken several
isitions to support
scheduled to come
. Campbell of fed-
in the
the Loop's Woods
Latz has approxi-
C'hicago.
oduction
ead at 66
Daniel J.
Lord, S.J.,
1 Code for the mo-
1929. died Saturday
a year. He was 66
lad been a frequent
es dealing with reg
"King of Kings,"
e which has guided
iducers for 25 years,
ther Lord developed
ntertainment world,
on Chicago's South
rs old. but his plans
e were halted when
?nior. It was then
influence of Claude
ers at St. Ignatius
to enter the priestlit
school here and
most all of his life,
shed what he called
ure Attendance," In
for avoiding annoyo
go to movie theafilm.
Tax Ruling
fheatres
imount Gulf Thet
in the Mississippi
! discrimination in
won a finding that
; Mississippi legislainatory.
e legislature was a
.11 theatres operated
for chains of ten
ly 5 per cent tax.
;s. having been adorder,
brought suit
; the discrimination
ionable and in vio-
3f the 14th amendof
the U. S.
Allied Gives Priority
To Toll TV Discussion
ST. LOUIS—One of the most important
industry problems to come up for discussion
at the second annual drive-in convention of
National Allied at the Chase Hotel here February
8-10 will be toll television.
"Toll TV," said A. B. "Jeff" Jefferis, general
convention chairman, who operates the
Jefferis Theatre and the Pine Hill Drive-In
at Piedmont, Mo., and is president of Midcentral
Allied Independent Theatre Owners,
"represents the greatest threat that has ever
faced the motion picture exhibitor in the history
of the business. It is regrettable that
very little interest has been shown among
the exhibitors as a whole about this hazard
that may well put them out of business, but
this seeming lack of interest probably stems
from lack of information and study of the
subject.
CALLS IT CRITICAL SITUATION
"It behooves every exhibitor to exert the
same effort to fight this critical situation
as he did when he made the struggle for the
elimination of the federal admission taxes."
A report on toll TV will be made Tuesday
at the opening of the convention by Trueman
T. Rembusch of Indiana, past president of
National Allied and a member of its board
of directors and caravan committee. He has
made a very thorough study of toll TV and
has appeared numerous times in many capacities
befoi-e the FCC.
Several thousand drive-in theatre owners
throughout the country were requested by
Jefferis to mail in to him the problems they
would like to have discussed at the convention.
The program provides for a film clinic the
afternoon of February 8. Tlie mornings are
to be kept open for guided tours of the exhibits
that will be a distinct feature of the
drive-in gathering. The booths will be on
the first floor adjacent to the Chase Club
and the Lido Club.
"These replies of the drive-in theatre owners,"
Jefferis said, "will be the guiding factor
in the final arrangements of the program for
the three-day gathering, and will enable us
to select the proper speakers and moderators
to handle the problems that are pertinent
to the owners of the outdoor theatres. This,
of course, will assure the utmast interest
in the program from start to finish."
TO HOLD FILM CLINICS
As indicated there will be the film clinics,
which have become a very important part of
everj- convention staged by the National
Allied. The clinics w-ill be divided into two
groups, one for the owners of small drive-in
theatres and the other for larger situations.
Special stress will be laid on the operation
of drive-in concessions and the vending of
merchandise. Other discussions planned include
promotion and publicity, exploitation
and advertising; playgrounds, then- equipment,
supervision and location: service to
facilitate the movement of traffic into and
out of the drive-in, and any other subject
that may be suggested by those attending.
Every available space in the exhibition
halls will be utilized to house the large equipment
show and trade exposition. A number
of new products for use by drive-in theatres
will be on di.splay. Jefferis pointed out. He
said the di.splays will include everything from
fireworks to ferrLs wheels. In fact, a very
interesting display will be a Miracle Whirl
ferrLs wheel, 16 feet high, on the outside of
the Chase Hotel, near the swimming pool.
It is planned to make this ferris wheel available
for free rides to children from the
Shriners Hospital for Crippled Children and
the Children's Hospital.
Directors of National Allied will meet Monday
(7 1, the day before the drive-in convention
gets under way. Jefferis and his wife
Maud have w'orked out a program for the
women, including a party with some .^-urprise
features, a brunch, luncheons and tours of
the interesting parts of St. Louis.
Predicts Arbitration
Ready by September
NEW YORK—A prediction that the industry's
arbitration system would be in operation
about September was made by Al Lichtman.
director of sales for 20th Century-Fox,
at a special press conference Friday 1 21)
. He
said the committee drafting the arbitration
plan was to work over the weekend and
would have the complete draft ready by early
February.
A date then will be set for the arbitration
committee representing both distribution and
exhibition, with a full dress industry conference
to follow after the Department of Justice
and court approve the draft. He made
"the rough guess" that arbitration would be
effective by September.
He was loath to disclose details, but did
say that the cost of operation has been
estimated at about $150,000 a year, to be
shared 50-50 by distribution and exhibition.
Elsewhere it was learned that there would be
a year's trial of the plan.
Lichtman took up the matter of industry
differences. He said any belief that there is
a distinct cleavage in the industry is "downright
stupid." He said Allied started "this
thing" some time ago when its committee interviewed
company executives here. He repeated
a previous statement that arbitration
should have priority over his proposal
for an industry round table.
He also pointed out that the Senate Small
Busine.ss Committee favored arbitration and
that the Committee had criticized Allied for
having killed earlier negotiations.
Branton and Martin Made
Brotherhood Chairmen
NEW YORK—G. Ralph Branton. Allied
Artists vice-president, has become HoUyw'ood
chairman of the Brotherhood drive for 1955
and Edwin D. Martin, president of Martin
Theatres, has become regional chairman for
North and South Carolina and Florida, it
has been reported by John H. Harris, national
chairman of the amusements division of the
National Conference. The week will be observed
February 20-27 under the slogan of
"One nation under God."
!2. 1955 9

;
'PuUc^caU
Worldwide Exhibitor Unit
Is Still a Possibility
Alfred Starr, TOA executive, says he has
checked idea with John Davis of Rank organization
in Britain, but that progress is
slow; Herman Levy, TOA counsel, to talk
with European exhibitors this summer.
•
Complete National Theatres
Divestiture During Week
E. C. Rhoden, president, on eastern visit
with F. H. Ricketson jr., vice-president, says
last seven houses have been disposed of;
reports no new move for government permission
to finance production.
•
President Permits Filming
Of His Press Conference
Eiseniiower becomes first in office to yield
to pleas of newsreels and television for
coverage; press secretary checks reels before
release: public sees on TV Wednesday (19);
in theatres two days later.
•
Walter Futter Organizes
British Vidascope Co.
Nat Miller heads fii-m that will handle
his anamorphic lenses in United Kingdom,
where 350 already have been installed; reports
3.000 installations in U. S.; now delivering
in South America and Australia.
•
Film Censors of Six States
Planning Future Course
Representatives from New York, Ohio,
Kansas, Pennsylvania, Maryland and Vu-ginia
gather at Richmond at invitation of Mrs.
L. C. Whitehead, Virginia censor.
•
Memphis Censor Board
Bans 'Black Tuesday'
United Artists picture, starring Edward G.
Robinson, not liked by Chairman Lloyd T.
Binford, who said, "it is the rawest thing
I've ever seen."
•
Tri-Dim 3-D System Ready
To Start Production
Robert Gump, chairman, and Bradley
Schaeffer, counsel, announced thi.s week that
the company is to be incorporated within 30
days; system does not require glasses.
•
Howard M. Feigley. 67. Dies;
Veteran Toledo Exhibitor
Known as dean of Toledo theatre owners,
suffered a heart attack; was manager of
the Rivoli Theatre for 33 years; also managed
the adjoining Palace and was supervising
manager of the Pantheon.
•
Republic in Tu Manchu'
TV, Radio Picture Deal
Company closes S4,000,000 contract with
Sax Rohmer. author, for rights; production
of 78 half-hour TV shows will start in two
months; three film features planned for international
release.
loe^'s Inc.,
7954 Nei
Increased 50 Per Cent
NEW YORK—Loew's, Inc., 50th anniversary
report, including theatre subsidiaries, shows
a net profit of $6,577,311 for the fiscal year
ended Aug. 31, 1954, an increase of $2,196,707
(50 per cent) over the $4,380,603 reported for
the 1953 fiscal year. The 1954 net was equivalent
to $1.28 per share on the common, compared
with 85 cents per share for the preceding
year.
An interim financial statement sent to
stockholders with the annual report shows
that for 12 weeks ended Nov. 25, 1954, the
net of Loew's and all subsidiaries amounted
to $1,521,349 after all taxes and charges subject
to year-end adjustment. This is equivalent
to 30 cents per share, compared with
$1,133,893, or 22 cents per share, for the
same period of the preceding year.
Profit before taxes for the 1954 fiscal year
was $12,643,840, compared with $6,435,504 in
the previous year. Operating revenues were
$183,142,486, compared with $177,558,874 in
I he previous year.
The August 31 balance sheet showed an increase
of $13,354,123 in cash and government
securities compared with a year earlier. Inventories
were $66,043,465, compared with
$79,728,467. Tlie company's funded debt was
Columbia in Two-Day Meet
On 'Gray Line' Promotion
NEW YORK—Columbia home office executives
and division managers, with General
Sales Manager A. Montague presiding, started
a two-day meeting Thursday (20) at the
Savoy Plaza Hotel for the purpose of discussing
promotion and sales plans for "The
Long Gray Line."
The Fi'iday session was devoted to a presentation
of the advei-tising and publicity plans
by Paul N. Lazarus jr.. vice-president. The
film will open at RKO Keith's and at the
Capitol, New York, February 10.
Home office executives, in addition to
Montague and Lazarus, who attended were;
Rube Jackter, assistant general sales manager;
Louis Aster, George Josephs and Vincent Borelii, sales
executives; Maurice Grad, short subject sales manager;
Howard LeSieur, director of advertising, publicity
and exploitotion; Joseph Freiberg, monager of
sales accounting; Seth Roisler, manager of the contract
department; William (joodman, assistant to
Astor; Daniel Rothenberg, assistant to Borelii, and
Nat Goldblatt, assistant to Freiberg.
The delegation from the field included
Not Cohn, New York; Sam Galanty, mideast; Carl
Shalit, central; Ben Marcus, midwest; I. H. Rogovin,
New England; Jack Underwood, southwest; R. K.
Ingram, southeast; L. E. Tillman, northwest; Woyne
Ball, Southern California and Rocky mountains, oil
division managers, and Ben Lourie, Chicago branch
manager, and Harvey Hornick, Canadian sales manager.
United Artists Theatres
To Pay Off Bank Loans
NEW YORK—United Artists Theatre circuit
will issue 400,121 shares of common stock
to pay off loans of $5,200,000 made to Todd-
AO to get the new process under way. If the
stock is issued at $17 or $18 as expected it
will use the leftover funds for corporate purposes.
reduced by $2,710,000 and a current ba
of $4,500,000 was paid off.
Thirteen pictures are completed oi
final stages of editing.
A note to the financial statemen
that Louis B. Mayej- received S2.60i
satisfaction and cancellation of his
rights and all obligations under his
nated employment contract less ap
adjusted tax saving of $1,404,000 whii
be amortized over a five-year period
with the 1956 fiscal year.
Another note states that tlie emp,
of J. Robert Rubin, former vice-presid
counsel, was terminated August 31.
entitled to receive 5.1 per cent of
distribution profits from further dist
after the termination, of the pictur
duced from April 7, 1924, to the date ol
nation of employment, and 5.1 per
the value of any stories of such pictu;
duced from April 7, 1924, and ir
Dec. 31, 1938, which might be re-used
after termination of his employmen
sequent to Aug. 31, 1954, the compa:
Rubin $1,200,000 in satisfaction and c;
tion of all obligations of the com;
make these residual payments in futui
Court Grants Two-Yea:
Extension to Loew's
NEW YORK—Loew's, Inc., has been
a two-year extension to Feb. 6, 1957,
tribution of stock in the new theati
pany organized as a result of the
decree. The purpose is to permit th
pany to work out a division of the i
refinancing, between the distribution a
atre companies.
The extension was granted by U. S
Henry W. Goddard after the compa
stated that it could not work out a
at present and get financing subst
similar to that now in effect. If a ni
is evolved in less than two years, it
put into effect.
Johnston Ready to Lea'
On Near Eastern Missic
NEW YORK~Enc Johnston,
presii
the Motion Picture Ass'n of America, is
uled to fly Sunday (23) to the Near
:
special ambassador of President Eise
in connection with power development
Jordan River valley.
Johnston planned to go fh'st to Isri
then visit the Ai'ab countries. He
away about a month, returning in I
attend the February 28-March 3 Intercan
Conference at New Orleans.
Dr. Goldsmith Re-Elect«
NEW YORK—Dr. Alfred N. Goldsn:
been re-elected board chairman of tJ
tional Film Council. The organizati(
meet February 24 at the Dehnonico H
install
officers.
10 BOXOFFICE :: January-

I
Left)
M's ir'r^'A
f*;
ION
URE
\TRE
N AT THE MOVIES'."
50
ORK
rHER!
Ime of the year to
box-office. It's as
v'e can both make
advantage of the
with a dynamic
ort. With M-G-M's
PICTURE THEATRE
ou will
IS
have great
to tie-in with your
convince the public
ORE FUN AT THE
how to
do it!
How To Put On A
Theatre Celebration
In Your City!
With banners flying, colorful lobby
displays, arresting Special Trailer,
editorials and "salutes" — with doublebarrelled
showmanship, M-G-M's 1955
Motion Picture Theatre Celebration will
spark the movie-goers of your town. A
Celebration can be staged individually
or in cooperation with other theatres.
, "' possible in, ProvKje t
,
Hty.- ' ^"

SEE "WARD MARSH STORY"
In the press book is a story of the histi
movies in Cleveland. This is a good e:
how a local history of the movies, stai
the very first film theatre, can be made
esting newspaper feature in your tow
every place has a comparable local sto
FREE ACCESSORIES!
1. FREE KITS
Containing 1-sheet, over- the-wircst reamer, stickers,
buttons, "How To Sell" booklet, press book and
other items.
2. SPECIAL TRAILER
M-G-M Stars pay tribute to your theatre. Scenes
from many pictures.
3. COLORFUL 40 X 60 POSTER
Eye-catcher for your lobby.
4. RADIO PLATTER
15 minutes running time. Comprising highlight
commentary on the "Celebration."
5. FREE 24-SHEETS
Center display is a "Celebration" announcement.
Nine titles are spread around it in simulated
marquee effects.
6. PRESS BOOK
Ads, publicity and exploitation suggestions.
7. "HOW TO SELL" BOOKLET
Handy pocket-.size compendium of promotions
for "Celebration."
8. GIANT 40 X 80 LOBBY STANDEE
For first run theatres in larger cities.
EASY TO GET A "SPONSOR"
IT'S
You will find it easy to get your Chamber of
Commerce, Rotary, Kiwanis, Lions or other
civic organization to propose the "Salute" and
assume leadership and sponsorship for this
tribute to the local movie theatre.
NEWSPAPER, TV, RADIO COVERAGE
Having arranged for your "sponsor," provide
news story for the press, TV, radio, etc. (Sample
story in Press Book).
GET THE PRESS BOOK
Ask yom- M-G-M Branch for the Celebration
Press Book and the handy pocket-size "How To
Sell" Booklet. Read them carefully. Everything
is covered in detail in them.
LUNCHEONS TO HONOR THEATRES
The regular luncheons of your civic clubs can be
turned into "Salute" affairs honoring exhibitors.
(Speech data in Press Book).
MAKE UP SPECIAL MATERIAL
While M-G-M is providing complel
accessories, many exhibitors will w:
special locally produced items— special
trailer, window and pole cards, etc. (
Book for copy suggestions).
OPENING NIGHT CEREMONIE
Plan a gala occasion with lights, lo
special guests.
NEWSPAPER COOPERATION
Seek editorial comment based on C(
angle. Contact advertising manager t
cooperative page with stores under a C
headline. This would include display (
and coming attractions.
SCHOOL TIE-UPS
Because of community importance, j
from high school publications; arrange ;
radio or TV for general movie discussior
on Celebration attractions. Request c(
of teachers, use of bulletin boards; t
important local sports events where a
score-card or leaflets may be used.
LOBBY IDEAS
Make up lobby panel with star heads
tion: "Send Your Greetings To The S
Here and Share in M-G-M's 1955 Moti(
Theatre Celebration." List your pi
extra side panel and indicate that sign;
be sent to studio.
DRESS UP FRONT
Give theatre festive air by "flying"
pennants up from marquee. Give your
gay, inviting appearance for your C(
MERCHANDISING OPPORTUNI
January White Sales. February Furnit
Washington's Birthday, Lincoln's Bill
Patrick's Day, Easter— all of these oc(
the period of M-G-M's Celebration. T
them for store events, windows, co-op

"JUPITER S DARLING" (IT THE DECK
so many spectacular pre-sell-
>lebration pictures nationally
lewspapers, radio, TV.
ballyhoos below. These prony
places as possible. Their
•y box-office in the nation.
ig" — Big Washington's
Lion will have elephant
fie ad campaign. Full
mday Supplements i99
lip!; Pictorial Review,
y. This Week, Parade,
lumn in national magane
ads. Ksther Williams
Sullivan's "Toast of the
Murrow's "Person To
^- -^'-. M-G-M's 1955 MOTION PICTURE
"fZ^ '
THEATRE CELEBRATION
rWi^^SiJ-J.-S^'.-.,. r/joe* ,um ji,u .,i the oMusr
'INTERRUPTED MELODV
"THE GLASS SLIPPER"
9
Slipper" and the Cinder-
llmrnufo lor no nmiiy ymni nuii n
iiermd'Upuii iiiwwer in
Itroiuw fur > nuiiiy ytnn ll
»i(lrH ihff nuaii.«iiiilyl.iiiKh
wlici> lltry ivnlnl lo,
.FORWARD
Ucctiuw lliry luivr uiuctfulily niaili'
(Iimiim-Iv •iii-n. of (nninmiiily nclivily for
graveling (iun Collection
s To Cro.ss." Taylor in
jllivan's "Toast of the
\Vt3\aK "u\^^^t"y (iml'd'hulniu'urii r^irr lif.-. M-CM »1ir«> ll
Willi a cnln olTrfinK tA loine ne* aiul iin|K>rlunl tiulion iiicluns.
Now. MOHLTIIAS hVKIl. YWU J-L VlKU- TIIERr-i iUIKK mS AT TIIK U<
i-M make-up expert to
pted Melody."
jel of fortune and girls
ml."
ial kid shows in conjuncdays
or a special Saturday
tores pay for the tickets;
.ted.
lALUTE
angle you can approach
) promote the Celebration
s a musical, and there are
M's Celebration releases,
le. Other suggestions in
M-G-M's Gala Cele-
POST Advertising
bration to the millions, the full-page,
full-color ad above will appear in
The Saturday Evening Post, Feb. 19th with 20
million
readership. Just part of M-G-M's constant
"Celebration" advertising including
M-G-M's Column in national magazines (readership
93 million!). See box (top left)
'Let's
Celebrate
Together!"
\ \
for more.
ith M-G-M's Celebration
record stores, windows,
36, playdate information.
PRESS BOOK
i the surface. The Press
Fo Sell" booklet contain
s, plus ads and publicity
'Salute" campaign and

'
A WEALTH OF PRODI
FOR EVERY THEATR
Ask your M-G-M Branch! Start Your Ce/efc
M-G-M's CELEBRATION RELEASES!
"BAD DAY AT BLACK ROCK" (January)
Cinemascope -Color} starring Spencer Tracy • I|pbert
I
Ryan • co-starring Anne Francis
• Dean Jagger • Walter
Brennan • •
John Ericson Ernest Borgnine • Lee Marvin
Russell Collins
"HIT THE DECK" (Marc/,)
'
"GREEN FIRE" {January)
"INTERRUPTED MELODY
{CinemaScope-Color)- starring Stewart Granger- Grace
Kelly Paul Douglas • • co-starring John Ericson • with
Murvyn Vye
'
"MANY RIVERS TO CROSS (fehruary)
{Cinemascope -Color) • starring Robert Taylor Eleanor
•
Parker • with Victor McLaglen
• Russ Tamblyn • Jeff
•
Richards James Arness
"JUPITER'S DARLING" (February)
•
(CinemaScope-Color) starring Esther Williams- Howard
Keel Marge and Gower Champion - • George Sanders
with Richard Haydn William Demarest •
"THE PRODIGAL"fDofe fo be Announced) .
Edmund Purdom
Walter Hampden Taina Elg •
(CinemaScope — Color) . starring Jane Powell .
Martin. Debbie Reynolds. Walter Pidgeon .Vic D;
Gene Raymond . Ann Miller . Russ Tamblyn . witl
Armen .J. Carrol Naish .Richard Anderson .Jane D
(MarcM
(CinemaScope— Color) • starring Glenn Ford . E
Parker . with Roger Moore . Cecil Kellaway
"THE GLASS SLIPPER" {April)
(Color) • starring Leslie Caron . Michael Wilding
Keenan Wynn . Estelle Winwood . Elsa Lane
Barry Jones
"BEDEVILLED" {April)
(CinemaScope— Colon . starring Anne Baxter .
Forrest • with Simone Renant . Maurice 1
Robert Christopher . Joseph Tomelty and Victor Fi
iCinemaScope-Color) .starring Lana Turner
Audrey Dalton - James Mitchell • NeviUe Brand
• Louis Calliern
- with
- Francis L. Sullivan • Joseph Wiseman • Sandra Descher
AND THESE CURRENT PRODUCTIONS!
"BETRAYED" (Co/or.
starring Clark Gable . Lana Turner . Victor Mature . co-starring
Louis Calhern
"ROGUE COP"
starring Robert Taylor
Steve Forrest . Anne Francis
"RR\G ADOOW\CinemaScope— Color)
. Janet Leigh . George Raft • co-starring
starring Gene Kelly • Van Johnson . Cyd Charisse . with Elaine
Stewart . Barry Jones . Albert Sharpe
"THE LAST TIME I SAW PARIS" (Technicolor)
starring Elizabeth Taylor . Van Johnson . Walter Pidgeon
Donna Reed . with Eva Gabor . Kurt Kasznar
"BEAU BRUMMELL" (Color)
starring Stewart Granger • Elizabeth Taylor • Peter Ustinov
with Robert Morley
"ATHENA", Co/or.
starring Jane Powell • Edmund Purdom . Debbie Reynolc
Damone • Louis Calhern . with Linda Christian . Evelyn
Ray Collins
"CREST OF THE WAVE"
starring Gene Kelly • with John Justin
Richards
"DEEP IN
MY HEART" (0,/ori
Bernard Lee
starring Jose Ferrer . Merle Oberon . Helen Traubel . am
Stars: Walter Pidgeon . Paul Henreid . Rosemary (
Gene & Fred Kelly . Jane Powell • Vic Damone . Anr
Cyd Charisse . Howard Keel . Tony Martin with Doe
Tamara Toumanova . Paul Stewart Isobel Elsom •
Olvis . James Mitchell
AND THESE BIG FUTURE M-G-M ATTRACTIONS
"MOONFLEET" (CmemaScope-Color)
starring Stewart Granger George Sanders . Joan Greenwood
Viveca Lindfors • with Jon Whiteley . Melville Cooper
"IT'S ALWAYS FAIR WEATHER" (CmemaScope-Co/or)
starring Gene Kelly • Dan Dailey • Cyd Charisse • Dolores Gray
Michael Kidd
"BLACKBOARD JUNGLE" starring Glenn Ford • Anne
Francis • Louis Calhern • Margaret Hayes
"THE KING'S THIEF" iCuwmoScope-Color)
starring Ann Blyth . Edmund Purdom . David Niven . George
Sanders • with Roger Moore
"THE SCARLET COAT" ^CinemaScopc-Color)
starring Cornel Wilde . Michael Wilding . George Sanders
Francis . with Robert Douglas . John Mclntire • and
DriscoU
"THE MARAUDERS" (Color)
starring Dan Duryea • Jeff Richards . Keenan Wynn .
Lewis
"LOVE ME OR LEAVE tAF\CincmaScope-Color)
starring Doris Day • James Cagney . Cameron Mitchell
Robert Keith • Tom TuUy . Harry Bellaver
!
»,.. <
4^ ^
J^?\^'^
#*^^\
-1^A-**\'J-,
Ure s/

, New
; Walter
. Frankfort,
: Ernest
jsTOA
ir'55
—
» committees for
a have been named
it. Two new comand
insurance
the November conive
been named for
g information and
it branches of exlen
named to head
1 work closely with
lents are as follows:
jership—George G.
L. Morris,
Portland, Ore.
Des Moines: Elmer
iski, Boston: Pat
Fabian, New York:
Julian
Brylawski,
ilation—Robert E.
I
Kincey,
Charlotte,
o.
Braunagel.
on, Atlanta,
Little
•r, Nashville: R. B.
ie.s—Henry
R. Kennedy. Chi-
York: Abe
Anderin,
Brooklyn: B. S.
accessories—Joseph
1 E. Pope, Kansas
-.St, N. J.
Keller,
Paducah,
tlanta.
Ky.:
G. Stel-
-Herman
M. Levy,
e Supply
3ting
jns for 1955 were
5S meeting January
; Supply salesmen
jresident and cen-
•esided. Important
William E. Green,
3: Buffalo—V. G.
r. R. George: Cinager:
E. C. Novak,
?. A. Barthel and
-F. J. Masek, man-
R. P. miman: Denager.
and E. P.
N. Peterson, manand
J. W. Aspley:
Tis, manager, and
cGuire and C. C.
rV Unit
Vanger has joined
., as a consultant
of directors.
Stanley Warner Earnings
Doubled First Quarter
WILMINGTON, DEL.— S.
H. Fabian, president
of Stanley Warner Corp.. told stockholders
at their annual meeting last week that
the profit for the first quarter of the current
fiscal year was more than double that
for the same period of the previous year.
Tlie net after all charges was $1,110,100.
equivalent to 50 cents per share on the 2,212,-
900 shares of common outstanding after deducting
the stock held in the treasury. This
compares with a net of $523,100 for the
corresponding quarter of 1953, which was
equivalent to 21 cents per .share on the common
then outstanding.
The gross income for the first quarter was
$23,320,400. For the previous first quarter the
gross was $13,794,100. The figures for the
quarter ending Nov. 27. 1954, included the
operations of the International Latex Corp.
This company was acquired April 30, 1954.
Fabian said Stanley Warner had completed
its theatre divestiture progxam.
The Stanley Warner Corp. board of directors
Monday (17) voted a dividend of 25
cents a share on the common stock, payable
February 25 to stockholders of record February
4.
Immediately after the opening of "Cinerama
Holiday" at the Warner Theatre, New York,
Fabian said, similar openings will take place
in Detroit, Pittsburgh, Philadelphia and St.
Louis.
Openings in Tokyo, Syria and Bangkok of
"This Is have been so Cinerama" successful,
Fabian said, that it is evident the Cinerama
era had been started.
A total of 1,833,853 shares, or approximately
84 per cent of the common stock, was represented
at the meeting either in person or by
proxy. The amendment to the certificate of
incorporation providing for two classes of directors,
each class of which is elected for two
years, with the terms of each class expiring
JOINS REPUBLIC—Edmund C. Grahiger
(left), new sales manager in charge
of circuit operations for Republic Pictures,
chats with Richard W. Altschuler,
vice-president and director of worldwide
sales. Grainger was recently affiliated
with KKO Theatres in charge of film
buying and hooking. Before that he was
president of Shea Enterprises and for
many years was eastern sales manager for
20th Century-Fox.
on alternate years, was approved by 1,702,512
shares against 13,674.
Fabian, Samuel Rosen and David Baii'd
were re-elected as directors for a period of
two years.
All officers of the Stanley Warner Corp.
were re-elected by the board of directors at
a meeting held Monday (17). They are:
President, Simon H. Fabian: executive vicepresident,
Samuel Rosen: chairman of the
finance committee. David G. Baird: vicepresident
and general manager. Harry M.
Kalmine: vice-president. Nathaniel Lapkin:
vice-president and treasurer. W. Stewart Mc-
Donald: secretary. David Fogelson: controller.
Frank J. Kiernan: assistant treasurer, James
M. Brennan: assistant secretary. Miles H.
Alben.
End of Ohio Censorship
Saves $20,000 Monthly
COLUMBUS—Cessation of censorship in
Ohio is saving the film indu.stry $20,000 per
month in censor fees, declared Robert Wile,
secretary of the Independent Theatre Owners
of Ohio, in a letter addressed to all film company
heads.
Wile's statement came on the heels of an
announcement by Dr. Clyde K. Miller, head
of the state's division of audio-visual education,
that he will seek an appropriation from
the legislature in order to continue the work
of the division, curtailed by lack of funds.
The division has been supported by fees
received by the censorship of films. Miller
said his department has received no funds
since December 6 and that a reserve fund
will be exhausted by April 1. "If we don't
get an emergency appropriation, we're out
of business," said Miller.
Wile said that Miller's request for an appropriation
from the state's general fund
should be granted. "However," added Wile,
"there is no reason why the film industry
.should be taxed to support the department."
Wile, in his letter to film company presidents,
said that in the last fiscal year $240,000
was collected in censor fees. "While it is
difficult to forecast what a legislature will
do," he added, "I think it is safe to say that
at the very worst, even if a new censorship
bill should be passed, that the fees will be cut
by $200,000 per year. When the committee
hearings on new censorship bills start, your
cooperation will be sought to obtain the very
best witnesses to testify. We will appreciate
your help."
Wide Screen Forcing
Remake of Trailers
CHICAGO—Cinemascope and wide screens
have caused an upheaval in the trailer making
business, says Irving Mack, head of
Filmack Trailer Co. All the libraries of stock
institutional trailers are on standard film
for the standard screen ratio.
Thousands of these are now being remade
for giant screens. Filmack is reshooting its
entire stock of institutional trailers. In the
future, he says, all trailers will be available
in both standard and wide-screen ratios.
1955 15

—
400 Honor Schmerl
At Cleveland Even
CLEVELAND—More than 400
me
all branches of the industry froa
SIGNS LONG-TERM PACT WITH WARNERS—Elia Kazan has signed a longterm
contract to produce and direct a series of important productions for Warner Bros,
for whom he has just completed direction of "East of Eden." Kazan is second from
left. Warner Bros, executives in the photograph are (1. to r.) : Ben Kalmenson, vicepresident
in charge of distribution; Jacli L. Warner, executive producer, and Mort
Blumenstocl

D NEWS ABOUT
-Ms BAD DAY AT
:K ROCKl
PRESS-TIME FLASH!
NIGHTS OF THE ROUND TABLE" FIRST
s[ KINGSTON, N.Y.!
•
/EN BRIDES" FIRST 2
DAYS IN EL PASO,
fERRIFIC FIRST 4 DAYS, SECOND ONLY
AMBO"!
•
TOPS "SEVEN BRIDES" AND ALL THE
ORTH GREAT!
"LONG, LONG TRAILER"!
AZINE IS
SAN ANTONIO TOPS
•
RIGHT: "Starts M-G-M off on the New
:s best footage forward. Spencer Tracy at his best."
^ iti (."int-miiScope SI'KNCEK TRACY
• ROBKKT HYAN in "BAD DAY AT BLACK
-mn Aniif FnuiL-is • D«an JaggiT
• WalUT BriTnian Jolin Krioson • Ernest Borgnine • Lee
I t'olliris S(Teen Play by Millard Kaufman Adaptation • • l)y Don McC.uire • Based on a Story
Hn • Photographed in Eastman (^olor • Directed by John Sturges • Produced by Dore Schary

'«b' \^l\l 9 fXVXirf fflL r ILbL^>
Art House Fare Winning
Audiences in Miami
Non-Pro As Well As Commercial Theatres Draw
By KITTY HARWOOD
MIAMI—A growing awareness that there
is a very definite market here for the "art"
or "special interest" film is being evidenced
by a trend in a number
of local theatres.
Wometco has pioneered
this field for
about six years, main-
/if^^^B""*"" ^^ taining the Mayfair
Art Theatre and continuing
an "art" policy
nearly exclusively.
Claughton, at the
present time, is doing
experimenting
some
with this medium.
Shortage of good
Walter Klements Hollywood product and
extremely high film rental is given as one of
the reasons that has set the cii'cuit thinking
along these lines.
Florida State Theatres have devoted most
of their efforts so far to the Coral Theatre,
booking their art films there because of the
type of patron this particular theatre draws,
and also because of its location near the
University of Mianu.
The Roosevelt Theatre in Miami Beach,
now under independent management, after
trying out all sorts of Hollywood pictures and
failing to score at the boxoffice, began an
art policy and so far is doing a remarkably
good business.
The Milenoff Ballet Theatre in Coral
Gables presents about 12 evenings of art
pictures from January to the middle of June.
"The Film Society," a group of members
of the University of Miami's Lowe Gallery.
has a limited membership and shows films
"outstanding in movie history," including
foreign made films.
Claughton has just concluded at a downtown
house a successful run of "Sensualita,"
an Italian film, and this has been followed
with "Caesar and Cleopatra," a J. Arthur
Rank production. Other foreign-made films
have been booked into other of the circuit's
houses. Just which theatre will be selected
for the regular showing of such pictures will
be decided after experiment, says Don Tilzer,
Claughton publicist. "We feel we must learn
MILENOFF CONCERT

; to
cture was a great
itably stayed much
jer Martin Caplan
in not holding it
was moved in, and
leen doing capacity
Vliracle in Milan"
lays, "we are drawneighborhoods
and
lialeah and Miami
i the difference in
ni picture drew an
ixicab trade. People
e lobby which they
jd "never seen beir
has drawn from
many who never
atre in their lives
AGO
knows more about
m anyone here (or
;er) is Walter A.
;iously called "Art"
Mayfair Art Theits
present policy,
metco organization
mt urbane gentler
the years a clien-
Vlayfair even from
.dly gives the beneothers
interested,
great wish to see
le set up where art
lear certain infors.
preferably with
distributor. Somefilms,
their subject
!d. availability, cost
Duld be exchanged
ncerned. Ideas, to.
it. Klements thinks,
s exchange of ideas
11 down promotion
business. He sends
various civic orreads:
"E>ear Club
!ased to have your
1 make an appointee
as I have a plan
for clubs and orrk."
bring the desired
les his plan, which
iking to run a cerlength
of time, given
a week or more
age of the admisthe
club. Perrn
would be 50 per
s. a less percentage
ays has suggestion
n the lobby and he
re" of his audience,
'rench. Greek. Ital-
Chinese. Japanese.
:otch films. What
the regular Friday
view.
it costs him about
pictures, including
e carefully observes
showing, noting realk
out. grow restfrom
his own obdecides
whether or
FAMOUS MOVIE mSTS
OUTSTANEING FILM CLAOSICS
Itiiel ot Bajhaaa
Anna
Cbrlstio
Uorocco
Bnderworlil
Tliln
Uan
Big farade |
MllWMKEt PUBUC MUSEUM
"Sv'r^r-rrS-.v^ii::
The Milwaukee Museum has a film
service, which not only attracts large
crowds to Museum movie performances
(as publicized above) but last year had
65.000 bookings by schools and organizations.
That there is an audience for
the special interest film is attested by the
fact that the Museum has three trucks
which operate full time to deliver pictures
twice a week to schools, colleges
and social centers in the city.
not to book the picture. He does not by any
manner of means always book the film after
these screenings, but he gets back his investment
in the added patronage the extra
picture brings in.
The Mayfair is always available for various
civic and club usages. The theatre is fortunate
in having a very large inside lobby.
Chairs and a TV set are handy, and small
game tables with checkers set up are around
one side. There is nearly always an art exhibit
on the walls. A local art critic passes
on exhibits before they are accepted, and
thus the Mayfair is usually pubUcized in the
art section of the Sunday newspapers. There
have been about 150 exhibits shown, the
average is one every two weeks. Aside from
the advantage to the theatre, Klements is
pleased with the knowledge that any number
of capable artists have had a showing which
otherwise they might not have achieved.
For a very small fee covering costs, Klements
will run off an afternoon (he opens
evenings except Saturdays and Sundays)
showing of some educational or special film
for schools or other groups.
A success that surprised him, as much as
anybody, happened during the run of "Hamlet,"
first art film to play the Mayfair and
booked for 35 days. Klements called on the
head of the English department of the foremost
Negro school, volunteering to put the
picture in a Negro theatre for a children's
matinee if a sufficient number of children
could be assured at the required price of a
dollar. The morning of the showing the
school had three people doing nothing but
smoothing out dollar bills that had been
crumpled in childish fingers. T\vo thousand
children had to be stuffed somehow into
the theatre, and the waiting line was so
long that Klements had to get a parade
permit from the city and a police escort.
Children sat tw'o in a .seat and crowded
the aisles. Anyone who did not wish to be
crowded was offered his money back, but
none took advantage of the offer.
Seeing the interest, the same theatre
made an attempt to show the picture at a
regular performance, but the attempt was
a failure. Klements cites this as one example
of how the theatre manager must
pick his own audience when he attempts
to show art pictures.
IDEAL LOCATION FOR THEATRE
Location of the Mayfair, away from the
business section, is ideal for the showing of
foreign art films. Klements believes. It was
a friend of Sidney Meyer, co-owner of
Wometco, who first suggested that the
Mayfair was ideally situated by size, appearance
and location for becoming an art
house. The theatre seats about 425.
Klements never goes in for ballyhoo advertising,
but keeps his as dignified as possible.
The ad is the tip-off. he says. The
Mayfair ads are alw-ays hand drawn. Occasionally
films get a review, and Klements
gets other mentions from time to time.
The fact that he always wears a dinner
jacket at night is good for a columnLst's
line once in a while. Most often pointed
out is the wording on the marquee,
"Miami's Most Unique Theatre." They keep
calling Klements down for his bad grammar
which he wouldn't change for anything:
it gets too many free plugs.
Files at the Mayfair are stuffed with unsolicited
letters from patrons. One from the
president of the Musicians' Club of America
commends Klements on the showing
of "La Traviata," saying that such showings
increase "the love and appreciation
of fine music and fine drama."
One patron took upon herself the task
of writing to the principals of all M'ami
schools, calling attention to the kmd of
pictures which can be seen at this house.
The letter went into detail, telling of the
availability of matinee showings for school
groups, and pointing out the asset such a
theatre Ls to the community and particularly
to young people who are thus given a
chance to see and hear operas and other
productions of the world's classics.
CHANGED A PATRON'S OUTLOOK
One man wrote in to say the Mayfair
had changed his whole outlook on the
movies, and he even found it a pleasure
to wait In the lobby for a seat and be
served coffee "by a charming young
woman."
A minister wrote to "express my appreciation
for the exceptionally high class pictures
at the Mayfair." Requests for various
pictures are received.
One of the nicest compliments Klements
received was from a librarian who. having
seen "Bolero" and heard excerpts from a
poem read, took the trouble to type out
the whole three-page poem by Countee Cullen
and mall it In. Klements had some
copies made and then ran a little slide on
the screen to say that any who cared for
a copy please leave word. 3.000 requests
were received.
'Sorcerer's Apprentice' for 20th-Fox
HOLLYWOOD—"The Sorcerer's Apprentice."
a musical short in Cinemascope, produced
and directed in Germany by Michael
Powell, has been secured for distribution by
20th Century-Fox. A ballet taken from a
poem by Goethe, it features members of the
state opera of Hamburg.
2. 1955 19

NOW FROM PARi
THAT HAS EYERYTHII
TOP STARS ... "Every performance a standout. Holden le
conviction — March delivers sock portrayal — Grace Kelly is war
sympathetic — Mickey Rooney enacts a smash performance. A
tinguished piece of picture making."
—VAR,
FAMED STORY. .
."Long awaited screen version of Micher
best-selling novel indicates top-column popularity and pr
All-out cooperation was extended by the Navy's air arm."
—BOXOF
HUMAN DRAMA . . ."Perlberg and Seaton are producing pictures
new style. Following 'The Country Girl,* they have come up ^
another love story grounded in the actualities of human relatic
-FILM D
MAGNETIC TITLE . . ."Provocative title — four powerful na
—terrific entertainment! A cinch to open big — and sell itsel
it
runs via praiseful comments of pleased audiences."
-M. P. HEI
STRONG SHOWMANSHIP. . ."strikes high level of showmanship
assures hefty returns in all situations. Hard-hitting melodramatic
rich in human emotions."
—DAILY VAR
THE BRIDO]
tIAMES A-
MICHElVERlS
HOLDER
starring
^mWTLLIAJM
KELL
e^RACE
With
ROBERT STRAUSS • CHARLES McGRAW • KEIKO AWAJI • WILLIAM PER

-int nuiuKt
!
VERY BOXOFFICE
U I . . . "Will have strong impact on audiences and
boxoffice grosses. Excellent!"
-SHOWMEN'S TRADE REVIEW
ISHED PRODUCTION . . . «Just about perfect. All
ice qualities a picture needs!"
-HOLLYWOOD REPORTER
)KO-RI
>I1IC
cc^lc^r by
TECHIVICOLOR
j^ t^erlbery-Se€Mt€^wr
mfilCKEY
iCH
•
MARK ROBSON VALENTINE DAVIES • • From the Novel by James A. Mich, nor
ROOIVEY
Directed by
Screenplay by

:
MGM to Release Nine
January Through April
NEW YORK — During the first three
months of the 1955 Motion F>icture Celebration
MGM will release eight productions and
will have a ninth scheduled for special handling.
All except one are in Cinemascope and
Eastman Color.
Releases are to be coordinated with the
current Ticket Selling Workshops and local
newspaper advertising and promotion will be
used to enable exhibitors to get the best
results in connection with their efforts in
behalf of the celebration. An elaborate pressbook
has been sent out for their use.
The release schedule follows:
January 7— "Bad Day at Black Rock"
(CinemaScope-Eastman Color) , a Dore Schary
production, directed by John Sturges, with
Spencer Tracy, Robert Ryan, Anne Francis,
Dean Jagger, Walter Brennan, John Ericson,
Ernest Borgnine, Lee Marvin, Russell
Collins and Walter Sande.
January 21— "Green Fire" (CinemaScope-
Eastman Color) ,
produced by Armand Deutsch
and directed by Andrew Marton, with Stewart
Granger, Grace Kelly, Paul Douglas, John
Ericson, Murvyn Vye, Jose Torvay and Robert
Tafur.
February 4— "Many Rivers to Cross" (CinemaScope-Eastman
Color), prcxiuced by Jack
Cummings and directed by Roy Rowland, with
Robert Taylor, Eleanor Parker, Victor Mc-
Laglen, Russ Tamblyn, Jeff Richards, James
Arness, Alan Hale jr., John Hudson, Rhys
Williams, Josephine Hutchinson, Sig Ruman,
Rosemary DeCamp and Russell Johnson.
February 18— "Jupiter's Darling" (Cinema-
Scope-Eastman Color), produced by George
WeUs and directed by George Sidney, with
Esther Williams, Howard Keel, Marge and
Gower Champion, George Sanders, Richard
Haydn and William Demarest.
March 4— "Hit the Deck" (CinemaScope-
Eastman Color), produced by J(3e Pasternak
and directed by Roy Rowland, with Jane
Powell, Tony Martin, Debbie Reynolds, Walter
Pidgeon, Vic Damone, Gene Raymond. Ann
Miller, Russ Tamblyn, Kay Armen, J. Carrol
Ellis.
April 8— "Glass Slipper" (Eastman Color),
produced by Edwin H. Knopf and directed by
Charles Walters, with Leslie Caron, Michael
Wilding, Keenan Wynn, Estelle Winwood,
Elsa Lanchester, Barry Jones, Amanda Blake
Naish, Richard Anderson and Jane Darwell.
March 25— "Interrupted Melody" (Cinema-
Scope-Eastman Color), produced by Jack
Cummings and directed by Curtis Bernhardt,
with Gleim Ford, Eleanor Parker, Roger
Moore, Cecil Kellaway, Peter Leeds and Evelyn
and the Ballet de Paris.
April 22— "Bedevilled" (CinemaScope-Eastman
Color), made in France and originally
titled "Boulevard in Paris," produced by
Henry Berman and directed by Mitchell Leisen,
with Anne Baxter, Steve Forrest, Simone
Renant, Maurice Teynac, Robert Christopher,
Joseph Tomelty and Victor FYancen.
Special handling is to be given "The
Pi-odigal" (Cinemascope - Eastman Color),
produced by Charles Schnee and directed by
Richard Thorpe, with Lana Turner, Edmund
Purdom, Louis Calhern, Audrey Dalton,
James Mitchell, Neville Brand, Walter Hampden,
Taina Elg, Frances L. Sullivan, Joseph
Wiseman, Sandra Descher, Cecil Kellaway,
John Debner, Henry Danniell and Philip
Tonge.
Radio Gains As Seller of Films,
Says Universal Ad Executive
OKLAHOMA CITY—^The increasing importance
of radio as a selling agency for motion
pictures was explained by Jeff Livingston,
eastern advertising manager of Universal,
to the partners and managers of Video
Independent Theatres, Inc., at their annual
meeting at the Skirvin Hotel Wednesday (19).
His subject was "The Changing Patterns of
Motion Picture Advertising and Publicity."
Livingston advised the theatre operators
not to overlook the importance of car radios,
especially when planning their motion picture
ad campaigns. He pointed to the importance
of the disk jockey in the radio selling field
for motion pictures and the large percentage
of teenagers which comprised the radio
listening audience. Universal's appraisal, he
observed, was reflected in the fact that last
year it spent 20 times as much money for
cooperative radio advertising as it did in
1950, year before television's impact was
really felt.
Emphasizing that Universal's advertising
approach to the problem of getting people
into the theatres is a constantly changing
one, Livingston stated that the increase in
national magazine circulation during the past
year indicated that many people were turning
to magazines when they ceased w'atching
their television sets. With this in mind and
having met with initial success in this field
of advertising U-I had become the second
largest user of national magazine advertising
space during the past year.
Although there w^ere 32,000,000 TV sets in
the United States as of December 1954, as
against 26.500,000 sets in December 1953, business
in the motion picture industry was generally
better in 1954, Livingston pointed out.
Livingston said that while it w-as true that
the national economy had improved, during
1954 the motion picture industry need not
have derived its full .share of the increase
or even the proportion that it did if it had
not been able to win a lot of people away
from their television and into the theatre
through aggressive selling. He stressed that
he did not believe that the millinery business
showed any particular improvement and for
that matter neither did the steel, or coal or
the auto businesses show improvement.
^^"S
BOSTON—Funeral services were
..1
Maurice N. Wolf, 75, at Temple Sinai
line, on January 20. A
retired public relations
representative for
MGM, Wolf died at r
Baker Memorial Hospital
after a brief illness.
Born in Texas, Wolf
came to Boston 30
years ago and was
branch manager at
MGM for many years.
Later he was given the
post of public relations
Maurice N
representative for the
company. He traveled throughout tl
try, addressiiig various civic groups
ganizations on the motion picture
A noted speaker, he had appeared a
of ceremonies on several occasion
he was always a delight with his c
and ability to hold an audience. H
from active duty a year ago.
Wolf was a charter member of thi
Club of New England and its first f
During his residence in Boston he aid
charity endeavors, both in and ou
industry.
Survivors are his wife, Elizabett
son, Norton, of New York and tw(
children.
F. W. DuVall Dies;
Treasurer of MPAA
NEW YORK—Frederick W. DuVa
urer of the Motion Picture Ass'n of
and also of th
Picture Expo
died Monday
Frederick W. DuVall
Mountainside
Montclair, N.
heart conditi
an illness ol
weeks. He wi
Funeral sen
held at 10 a.n
day from th'
Brown Funer
56 Park St., I
and burial
Fantinekill <
"The loss of Fred DuVall will be I
Ellenville, N. Y.
DuVall was a World War I vet<
had been with the Motion Picture
more than 25 years. He first act(
accountant and in 1941 was elected
treasurer. He became treasurer in 1
Eric Johnston, MPAA president, i
following statement
and grievously by his colleagues.
"The entu-e motion picture ia
indebted to him for his long years ol
faithful and able service. He was
to the mdustry's interests.
"The tribute that those who ki
DuVall personally will always pa;
their abiding affection and lastini
for him. His passing has create(
among us which is a monument t(
character and unusual competence
always be easy to remember Fred Di
impossible to forget him."
22
BOXOFFICE
Januai

--Klff/'
scon
BRADY
RAYMOND
MATZ • BURR
Produced and Directed by KURT NEUMMN who gave you "CARNIVAL STORY"
Screenplay by Felix LueUkendorl and Kurl Neumann
A CORONA FILMS Production
FILMED FOR
WIDE SCREEN!
WILD RAIDERS OF THE TROPIC SEAS!
costarring MARI ALDON with GEORGE COULOURIS • PETER ILLING . ALEC MANGO
Executive Producer MICHAEL CARRERAS • Producer MICKEY DELAMAR • Directed by TERENCE FISHER
Screenplay by RICHARD LANDAU From the novel by Jon Manchip Wtiite
A HAMMER PRODUCTION
^\VW^^^
low FROM YOUR NEAREST LIPPERT BRANCH
BUFFALO
WASHINGTON, D. C. PHILADELPHIA PITTSBURGH
LIESER FILM DISTRIBUTIIvlG
CO., INC.
505 Pearl St.
LIPPERT PICTURES EXCHANGE SCREEN GUILD PRODUCTIONS SCREEN GUILD PRODUCTIONS
INC. OF PHILADELPHIA OF PITTSBURGH, INC.
1013 New Jersey Ave., N. W. 1315 V,ne St. 415 Van Braam St.

. . Republic
Redbook
. . U-I
^MfdMMd ^e^iont
3.812 Personals in 1954
Made by Performers
Film personalities set a new record in 1954
by making 3.812 personal appearances for
patriotic and public service enterprises on
both a national and community basis, it was
revealed in the just-issued ninth annual report
of the Hollywood Coordinating Committee.
Issued by George Murphy. HCC president,
the roundup disclosed that 476 performers
made gratis appearances on 555 single
or continuing events— 188 of the troupers
having been members of HCC units sent to
entertain servicemen in the U. S. and abroad.
Highlight of the military entertainment
program was the Christmas-New Year's
overseas mission which took 64 players to
installations in
Alaska, Europe, the Far East
Command. North Africa and the Northeast
Air Command. During the year another four
units, totaling 26 names, toured the Far
East Command for periods of from two to
five weeks, concentrating primarily on isolated
stations and hospitals where other types
of entertainment were at a minimum.
Six HCC troupes, comprising 39 performers,
visited army, navy, marine and air force
bases, while military and veterans' hospitals
were covered by 11 tours numbering 59 personalities.
Through transcriptions, tape recordings and
personal appearances, the HCC also aided in
fund-raising drives of the Amei'ican Cancer
Society, Red Cross, Infantile Paralysis, Salvation
Army, National Tuberculosis Ass'n, Community
chest. United Defense Fund, Variety
Clubs, Boy and Girl Scouts, Cerebral Palsy,
CARE and United Jewish Appeal. Since operations
began in 1946. the HCC has booked
2,858 performers on 6,058 events.
Literary Activity Booms;
20th-Fox Leads Buys
Sparked by the acquisition of three properties
by 20th Century-Fox, the story market
enjoyed a burst of activity that resulted in its
emergence from the doldrums in which it has
been wallowing ever since 1955 got under way.
Added to the Westwood studio's stockpile
Superscope Branches for
England and Japan
To meet the demand for their Superscope
anamorphic lenses, the price of
which was rather drastically cut early
this month. Joseph and Irving Tu.shin-
.sky are planning to establish branch factories
in England and Japan to supplement
the output of their domestic plant,
which is turning out the devices for the
U. S., Mexican and Canadian markets.
Negotiations for the Nipponese unit are
under way with Tadayoshi Asao and
Motomu Ohno of Shochiku, Ltd., of
Tokyo, while the Tushinskys are also
applying to the British board of trade for
concessions regarding remittance of funds
so that they can construct a Superscope
plant in London.
By
IVAN SPEAR
were •'Anastasia," based on the Broadway
play by Guy Bolton and Marcelle Maurette:
"The Day the Century Ended," an upcoming
novel by Francis Irby Gwaltney, and an untitled
biography of the song-writing team of
Buddy DeSylva, Lew Brown and Ray Henderson.
No casting or productional assignments
on "Anastasia" have as yet been made;
"Century" was placed on producer Buddy
Adler's docket for development as the story
of an army infantry company in the Pacific
during World War II: the DeSylva-Brown-
Henderson opus is being scripted by Hem-y
and Phoebe Ephron and will be produced by
the former.
Other purchases found MGM acquiring
screen rights to "Protection for a Tough
Racket," a Harper's magazine sketch by
Cordelia Baird Gross, which will be produced
by Heni-y Berman, while independent producer-director
Vincent Sherman picked up
"Two Came by Sea," a novel by William
Stone, which Sherman plans to make this
summer on location in Tahiti, background
of the tome.
Mitzi Gaynor Joins Cast
Of 'Anything Goes'
Among casting notes of interest vi'as the
inking of Mitzi Gaynor to join Bing Crosby.
Donald O'Connor and Jeanmaire in Paramount's
musical extravaganza. "Anything
Goes" . . . Another stellar femme personality.
Shelley Winters, is moving her makeup kit
to Warners to co-star with Jack Palance in
"The Jagged Edge" . built up the
featured cast of "All That Heaven Allows."
which stars Jane Wyman and Rock Hudson,
by adding Ilka Chase. Gloria Talbot and
Charles Drake to the roster . . Pi-oducer
.
Lindsley Parsons booked Frank Lovejoy for
the top male role in "Dark Venture," being
made for Allied Artists ... A swashbuckling
. . . Dick
role in 20th Century-Fox's "Sir Walter
Raleigh" went to Dan O'Herlihy
York will team with Aldo Ray in "The Gentle
Wolfhound." which Columbia will shoot on
location in Japan . signed Richard
Carlson and Virginia Grey for leads in
"San Antonio de Bexar," historical western in
Ti-ucolor.
David Weisbart Receives
Extended Warners Pact
Short takes from the sound stages; Marking
the start of his fifth year as a producer
and his 19th with the studio, David Weisbart
has been given a new contract at Warners.
He currently has the prison drama. "I Died
a Thousand Times." before the cameras . . .
Awards department ; magazine's
presentation of its 16th annual kudos for film
achievement, honoring 1954's "bests" in celluloid,
will be staged Thursday (27 1 on Lux
Video Theatre, while Photoplay will present
its yearly awards at a formal dinner February
10 at the Beverly Hills Hotel, with
Dick Powell as master of ceremonies . . .Another
deserter to television is Sam Marx, who
amicably settled his contract as a Universal-
International producer to become a production
executive with Desilu. the TV organization
headed by Desi Arnaz and Lucille Ball.
Mitchum and Monrc
Replaced in Roles
It comes in mighty iiandy to hs
actor among the partner.s in an ind(
ent unit, as Batjac Pi-oductions il
by John Wayne and Robert F(
found out when it had to find a re
ment. but pronto, for Robert Mi
in "Bloody Alley," on which lensii
just begun, for Warner release, i
Francisco.
Mitchum ankled the male lead
action drama after what were eupl
tically described as "differences of
ion" with megaphonist William A.
man. After a delay of only a day
Wayne and Fellows put their hea
gether and decided that, since Ws
between pictures at the. momei
might as well step in and take o\
Mitchum role.
Meantime another major casting
was occasioned by the failure of \
Monroe to report to 20th Centu
for her next .scheduled vehicle. Ni
Johnson's "How to Be Very, Very
lar." Miss Monroe, apparently not
lar at all with that company'.? bi
recent weeks, was suspended and i
replaced in the romantic come
Sheree North, another curvaceoi
whom the studio has been keepini
or less under wraps—possibly in ar
tion of just such a contingency.
Herman Hoffman Promote
To Producer at MGM
After four years as assistant to Dori
MGM studio head. Herman Hoffman
upped to full-fledged producer sts
handed "The Bar Sinister," from a
Richard Harding Davis, as his firs
ment. The script is being penned
Michael Hayes . . . Another new pre
the MGM docket is "The Frank Wea
a film biography of the late Worli
hero, who later became a screenwi
among whose credits are many scr
duced by the self-same MGM. TlK
play by William Wister Haines will
duced by Charles Schnee.
Edward Fabian Acquires
Interest in Waxman
In line with the new trend toward
between exhibitors and film produci
Edward Fabian, circuit executive an
Si Fabian, head of the Stanley Warn
has acquired a financial interest in
Pictures Corp.. headed by Philip A. "^
On the company's slate, for a Mai
is "Pistolero." outdoor action di-anii
Jack Palance. which David Miller w
It's for United Artists release.
Albert J.
Cohen to Make
'Motel' for Universal
A "Grand Hot«l" of the motel in
how Universal-International descr
latest addition to its production
.
"Motel," to be produced by Albert
from a script by Ray Buffum. Pres<
call for most of the lensing to be
location at a California motor-ii
camera work to begin late this summi
24 BOXOFFICE Januar

.
All Sales on a Direct Factory to Exhibitor Basis ... IMMEDIATE DELIVERY!
Our appreciation to NATIONAL SCREEN SERVICE for relinquishing its exclusive distribution
rights. This gesture and world-wide acceptance of the Superscope lens permit
this new price.
Howard Hughes'
JANE RUSSELL
starring film
"UNDERWATER!"
which co-stars
GILBERT ROLAND • RICHARD EGAN
and LOR! NELSON
An RKO Radio Production
GARY COOPER -BURT LANCASTER
starring film
"VERA CRUZ"
which co-stars
DENISE DARCEL
• CESAR ROMERO
A Hecht-Loncosler Production
For United Artists release
Projection of these great pictures is, in our opinion, best with the Superscope lens—
but for the benefit of any exhibitor who has already purchased Cinemascope equipment,
Superscope prints are compatible with all onamorphic lenses.
All sales F.O.B. Los Angeles. Enclose $100 for each pair of SUPERSCOPE lenses
ordered — the bolonce C.O.D. Specify shipping instructions, Railway Express, Air Express
or Air Freight.
address
780 NORTH GOWER STREET

LETTERS
An Appeal to Exhibitors' Hearts
TO BOXOFFICE:
We are writing you in regard to a matter
very close to our hearts, as we believe through
the medium of your pages of BOXOFFICE.
you can present the matter to the many
warmhearted readers of your fine magazine
and maybe they, in turn, will want to do
.something about the following true "hard
luck" story of one of our exhibitors as they
have done so wonderfully in the past. We
remember once after a fire, they helped the
owner rebuild his theatre and start into
business again.
Our story is this: The wife of Max Patter-
.son. exhibitor at the North Webster Tlieatre.
North Webster. Ind., has been very ill and in
the hospital at Fort Wayne since early October.
She has had two major operations so
far and has had special nurses and doctors
for these past three months. At the present
time she shows slight improvement but, if
she recovers, it will be months before she
will be able to go home and care for four
small children who are all under school age.
Max had to close the theatre, as his wife
was his assistant and since she has been ill,
he has been driving daily to Fort Wayne to
visit her.
This young couple, besides paying for a
home they hoped some day to have for their
very own, were trying to buy the theatre
and had operated it for the past year and a
half. Now. instead of these dreams for this
fine young couple, there remains nothing but
a huge debt. Several weeks ago a statement
from the hospital for their bill alone was
$2,200. What it will be by the time Mrs.
Patterson is dismissed would scare anyone.
Then there will be the costs of the operations
and the doctors' fees.
Since Max will be unable to meet further
payments on his home, he will lose that also.
In order for these young people to have any
encouragement and hope to continue on, we
would like to start a Max Patterson Fund and
are asking you to help us by presenting
their story to the exhibitors who read your
magazine. Any contributions they wish to give
may be sent direct to Max Patterson, 1028 E.
Fort Wayne, Warsaw, Ind.
Max hopes to open the North Webster Theatre
this spring, if his wife continues to improve
so we know any help the motion picture
industry may extend to him will be
greatly appreciated.
JAMES AND CELIA DURHAM
Former Owners,
Lakeland Theatre,
North Webster, Ind.
Newspaper Boosts Its Town's Theatre
TO BEN SHLYEN:
I was much impressed with your editorial
in the January 8 BOXOFFICE concerning
"the fine press the motion picture are now
receiving." I read it with considerable interest,
but with personal misgivings about my
own community in the matter.
Imagine my surprise when I opened our
small weekly that same day to find a frontpage
editorial on our theatre, and a frontpage
story about our playdates on "Julius
Cae.sar." I am enclosing a portion of the page
mentioned which may be of interest to you.
My husband and I operate two very small
theatres in two very small towns in drouthstricken
southwest Oklahoma. It should be
heartening to owners of larger theatres to
know that we are still in business—and even
occasionally able to help pay the preacher!
Ritz Theatre
Eldorado, Okla.
MRS. BILL CLEVERDON
Ed. Note: The editorial referred to in the
foregoing letter is in keeping with newspaper
attention being given to the importance of
theatres to their communities. It follows:
"I want to recommend that if at all possible
you go to see the showing of 'Julius Caesar'
at the Ritz Theatre either Sunday. Monday
or Tuesday. For two reasons— 1) it is a fine
movie, and 2i just to show the Cleverdons
that we of Eldorado are grateful to them for
giving us a show in a small town like this
that far exceeds many in much larger towns.
They always have the finest and best movies
available any place.
"Did you ever stop to think what Eldorado
would be like if it weren't for the Cleverdons?
Maybe you should take time to add up and
see what they mean to the town. Support
the Ritz Theatre with your attendance in
order that we can be assured of continued
showings like 'Julius Caesar.' You owe it to
Eldorado—^to your youth to attend the Ritz
Theatre regularly!"
Walker Gets Thrill Out of M6M Workshop
TO BEN SHLYEN:
I started to get into bed tonight then told
Melba I had to get up and write you a
thank you once more!
We came over to the MGM Workshop and
it was so wonderful I'll never forget MGM
all.
for the fine thing they did in arranging it
This is the kind of thing I kept clamoring
for and I think all of us learned a lot. Anyone
who didn't, either wasn't here to learn
or already knew too much.
This is the biggest gathering of showmen
I've ever seen in this state; 258 of them this
afternoon from Colorado, New Mexico, Wyoming
and Nebraska. Mike Simons was terrific;
the exhibitors they brought in were all
showmen and knew whereofJhey spoke. They
must have spent a lot of dough on this, for
it was an excellent luncheon, they gave some
nice prizes and all of us received a ball-point
pen.
Whenever I attend one of these meetings
I wish I could have you and your wife with
Melba and me, so you could realize the power
of BOXOFFICE and the thing you did for
us. It amazes me, the comments they make
and the way you've made us known to all of
them at these gatherings.
Melba and I slipped off from the crowds
this evening and had a quiet dinner by our-
.selves and reminisced over the wonderful
things that have happened to us since I
filled out that first Exhibitor Has His Say
report nearly ten years ago. At that time,
l.irobably, you could count the folks in the
show world who had heard of Pruita on your
fingers. Today, I wi.sh you could have heard
the things Mr. Simons said about me and
Fruita after the meeting. If I were as
honest as I should be I would have told him
there was a little guy in Kansas C
deserved the applause he was giving
I just couldn't resist the temptation
in
glory.
We've been accorded so many wi
courtesies by exhibitors and show
we've journeyed around the country,
sometimes doesn't seem real—but
fun and I love it!
Today we had the nicest thing of all
and I couldn't sleep until I thanked I
who made all of this happen. Mr. Sin
MOM want me to appear at one
workshops next month.
So we'll have another grand ex]
meet a lot of swell show folks aw
trip, all because you made me faiii
be forever indebted to you and yc
and I hope I can repay you some
the things you've made possible fo
know there are a jillion better shown
I they should have picked, but I'l:
darnedest not to let you or Simons
Because you built up the Walkei
over so many years, other editors ar
writing me for stuff. For years I
them, but at conventions and mee
meet some of them and their men ai
be nice guys and write me. So finall;
down and sent them stuff, too. I 1
didn't offend you and I want you
that we know it's Ben Shlyen an
OFFICE who have made most of th
derful things happen for us.
Hope you'll forgive this letter, my
and the rest, but tonight I feel so
so elated and so grateful I had to
what was in my heart.
Thanks again to you and all of yo
Uintah Theatre
Fruita, Colo.
BOB W)
Seven of 1 1 Films Rat(
For Family Audiences
NEW YORK—Family ratings i
an unusual number of films in the
1 listing of joint estimates compile
Film Estimate Board of National (
tions. They total seven, compared
adult-young people and three adult
The family films are: "Black Shie
worth" (U-Ii, "So This Is Parii
"Three Ring Circus" (Para), "Ti
Store" (Rep>, "Trouble in the Gle
"West of Zanzibar" (U-I) and a
tary, "Quest for a Lost City" (RKO
The single adiflt -young people
"Destry" (U-I).
The adult films are: "The Other
i20th-Fox). "The Affairs of Messali
and "The White Orchid" (UA).
The issue also reported that a cl
ence "reacted with delight" to "Bis
of Falworth."
Filmack Signs Contra
With Three More Uni<
CHICAGO—Filmack Trailer Co. 1
contracts with three more industJ
according to Irving Mack, preside
are the Screen Actors Guild. Motii
Cartoonists and Motion Picture I
Technicians, which includes all
Filmack laboratories which devel
edit and inspect films. The techr
ceived a ten per cent raise, retr
Sept. 1. 1954. Eight unions are n
.sented at Filmack,
26
BOXOFFICE
JanuB

!
R
MOST PROFITABLE
ES FOR '55...
FEBRUARY 8-9-10
ONE and ONLY National Convention for
DRIVE-IN THEATRES!
• PRODUCT SURVEY — TRADE PRACTICES
• FILM CLINICS FOR LARGE & SMALL DRIVE-INS
• GIGANTIC EQUIPMENT SHOW
• CLINIC FOR CONCESSION OPERATION
• REPORT ON E. D. C.
• SPECIAL PARTIES FOR THE LADIES
• MOST UNUSUAL NIGHT CLUB PARTY
• FILM STARS — ENTERTAINMENT
This Is YOUR Drive-in Convention
BRING
ALONG YOUR PROBLEMS
Write, Wire or Phone Your Reservation NOW to:
nONAL ALLIED DRIVE-IN THEATRE
ASSOCIATION CONVENTION
HASE ST. LOUIS 8, MO.
22, 1955 27

—
Exhibitors Find Workshop Appro
To Problems Stimulating Experiei
(iiiMriior Kd Johnson iil < ()l(>ra signs
an executive statement proclaiming January
as "Go to the Movies Month" as
Emery Austin, MGM's exploitation director
(right) and actor John Ericson look
on.
DENVER—If belter evidence was necessary
to show that exhibitors are eager to get together
to swap promotional ideas and to join
with topflight theatremen in discussing better
merchandisirig of motion pictures, it came
here last week when Metro-Goldwyn-Mayer
staged what it considers the best of its ticket
selling workshops so far.
More than 250 theatremen, some of them
traveling as far as 500 miles to get here,
attended the .session. J. R. Smith of the
Chief Theatre in Steamboat Springs, Colo.,
characterized it as "one of the most profitable
days spent in 25 years in show business,"
and Sam Peinstein of Denver's Samai Thea-
Taking out a moment for refreshments at the Denver workshop: Left to right
Al Reynolds, Dallas; Charles Bourdelais, Coca-Cola's concessions and entertainment
chief; William Crowe, Denver, Coca-Cola concessions executive; L. J. Williams, Union,
Mo.; actor George Murphy; Ray Smith, New York; Mike Simons, MGM customer relations
director.
tre said the workshops should becom
nual event "if only to remind e
that they are part of a great busines
Mike Simons, MGM's director of i
relations, who has been setting up tl
shops, says he has run into the fori
hibitors apparently want. He picks
in the various phases of theatre op
and has them come in to discuss
they run their theatres. Exhibitori
ently are convinced this is just v
boxoffice doctor ordered, because
everyone who attended the Denver v
requested copies of the talks or othe
material being supplied by MGM.
Al Reynolds, general manager of
'
Drive-In Circuit of Texas, was here
on his highly successful drive-in o
From Union. Mo.. iPop. 2,900 > ear
Bill" Williams to talk about .small-i
ploitation. Simons talked about pul
tions projects on the Main Street leve
Austin, who directs MGM's exploital
gram, discussed exploitation idea
other talks on theatre promotions wi
by Ray Smith of the Jamestown An
Co. of New York state; Jack Foster,
the Rocky Mountain News; George
the actor who is now doing public
for MGM; John S. Allen, the ei
southwest division manager, and
Friedel. Denver's branch manager.
The day following the workshop, th
tors staged a luncheon for state le
with Murphy as the toastmast.er.
.Attending from Black Hills Amusement Co., L to R: Gale
Poland, Ray E. David, Richard Klein, Ted Jastorff, Herb Hunt, Loren
Morri.son, James Griffing and Don Hammer. Black Hills Amusement
Co. operates in South Dakota. Nebra.ska and Wyoming.
From Westland Theatre Corp.: Derald Hart, G. E. Baggs,
Campbell, Luther Strong, architect Dietz Lusk, Larry Sti
H. G. Leeper; (standing) Claude Newell, M. E. Lofgren, J. C.
Kelly Crawford. Westland operates in Colorado.
Fox-Intermountain delegates: (front table) Ralph Batschelet,
Gus Ibold, Rhuben Stroh, Ross Wooldridge, Les Ncwkirk, Harvey
Gallagher, Robert Nelson; (center) Bill Hastings, H. A. Goodridge,
Jack Fleming, Bob Sweeten, Jo Ann Sherman, Daviette Hamlett.
Paul Bowman, Vincel Fallansbee, John Dcnman, Keith May: (table
3) Nino Pipitone, Bill Low, Harry Wilhelm, Si Sanders, Bill .Agren,
Paul Lyday; (back) Mike Cramer, Ray Davis, Harold Rice, Owen
West.
Wolfberg Theatres: (Table 1) Tom Smiley, L. J. Albert!
Ruth Wolfberg, Jennings Hooks, .\lva Traxler, Allen Verno
Roberts, Jack Wodell, Mel IMedaro: (table 2) R. G. Smith,
Lotito, Michell Kelloff, Anne Kelloff, Edna Mae Kelloff,
Kelloff; (table 3) Ray Briggs, Frank Burdick. Wolfberg 1
operates within the Denver metropolitan area, including tl
run Broadway Theatre. The circuit was one of more than i
in the Denver exchange area with personnel at
the workshoi
28 BOXOFFICE January

, division
. Ohio:
'
!ooper Foundation
two days in Den-
)roniotion foi- the
ilating interest in
d public relationsurnout
of exhibinge
area. As for
1, "This is one of
T taken by a film
;ooperation we got
in full swing.
On
11 attend a session
luary 27 at Mem-
5sions will include
manager
).. Midwest Drive-
D. Anderson, operin
North Wilkesmore
than a dozen
chedule includes;
February 22, De-
March 3,
Dalla,s: April 12,
April 26, Jacksonay
4, Minneapolis;
yrtle Beach, S. C;
B 13, Santa Fe.
-D Film
4arch
al - International's
than a year, "Re-
.1 receive a formal
er part of March,
nce-president and
lere will be terrimmediately
afteropinion
audiences
:. "Revenge" went
go. following the
he Black Lagoon."
) play the picture
^raised
>women
immending Paraas
a pictui-e "not
sent out by Mrs.
irman of motion
ouncil of Women
affiliates.
5 writes ; "In these
•moil we are inlat
makes people
lie cause of such
clearly and effecin
the filming of
iss, "The Country
leasing
jbruary
.sts will put three
i&se in February,
dstein, vice-presilager.
ng Cornel Wilde,
vy and Jean Waliry
13; "Dial 116."
Ceith Larsen and
;ased February 20
t," starring Paul
yton, will be re-
IFE Planning to Open
Six More Branches
NEW YORK—IFE Relea.sing Corp. will open
new district offices in Detroit, Cincinnati,
New Orleans, Charlotte, Kansas City and
Portland, Ore., giving it 16 district offices in
34 exchange areas, Bernard Jacon. vicepresident
in charge of sales and distribution,
said Tuesday (18).
The first
week in February the company will
take over the entire 14th floor (iT liie Paramount
building ai 1501 Broadway, which
Fabian Theatres is leaving' to occupy space
in the Warnev Theatre buikhng on Broadway,
where Stanley Warner Co: p. iS located. IFE
will take on additional personnel.
JACON VISITING CITIES
Jacon reported on the expanded program
on his return from a six-week survey of
business conditions in key cities. He left
the next day to visit others. He has covered
the entire U. S. since Dec. 13, 1954, and is now
revisiting some cities. He reported exhibitors
in an optimistic frame of mind, paying more
attention to showmanship and spending more
time in training young men for positions in
the business. He also said that the IFE
publicity campaigns are well liked.
Jacon attributed the expansion to the
business done by "Aida," "Bread, Love and
Dreams," and "Theodora, Slave Empress."
Big grosses are expected from coming pictures.
Those he identified as "The Wayward
Wife," starring Gina Lollobrigida;
"Green Magic," a color documentary filmed
in South America, and "Love in the City," a
"unique" film telling five different stories
of a related subject.
He said "Aida" will be playing in 39 theatres
by Easter and that the IFE objective for
it is 6.500,000 theatregoers. It is expected to
go within two years to very small situations,
in some instances playing in college auditoriums.
Present plans call for its reissue still
later, as it is considered not a dated film.
"Bread, Love and Dreams," he said, should
be liquidated faster than any film in the
past having subtitles, with at least 3,000 playdates
expected. The RKO Theatre circuit
will begin playing it in March. Prints have
been ordered in the aspect ratio of 1.75 to 1.
It is now in 1.33 to 1.
FILM RELEASES SET
"The Wayward Wife," soon to be screened,
will present Lollobrigida in her first English
stan-ing film. It is set for Easter release.
"Theodora" has had a .successful saturation
opening in Texas and will start one in California
February 3, then go to the circuits
sometime in March and go into general relea.se
a month later.
Thirteen IFE films will have been released
by August counting the current releases.
Others will be "Too Young to Love." "Husband
for Anna." "Neopolitan Carousel,"
"Attila," "Senso" and "Maddalena."
Jacon predicted that this year, the third of
IFE operations, busine.ss picture and moneywise,
will double that of 1954.
Asked about company policy regarding toll
TV, he said he was too busy to think about
anything else but the theatre business. As to
negotiations for the handling of French pictures,
he .said they were still proceeding. He
also said IFE wa.s willing and had the organization
to distribute American product, and
that he had heard that some exhibitor groups
may approach it with a proposition.
The .sales organization setup now is:
man-
Eastern division—Seymour Schussel.
ager and assistant to Jacon. New York—Phil
Levine. Washington and Philadelphia
Arthur Levy. Charlotte—Dave Williams.
Boston. Albany and New Haven—Al Herman.
Buffalo and Pitt,sburgh—Dave Leff . Cleveland
—Mark Goldman. Detroit— to be announced.
Cincinnati and Indianapolis—Murray Baker.
Atlanta and Jacksonville—John Jarvis. New
Orleans—to be announced.
Central division—Glenn Fannin, manager.
Dallas, Oklahoma City and Memphis—to be
announced. St. Louis—Robert Jacobson. Chicago,
Milwaukee and Minneapolis—^Sam
Chernoff. Kansas City, Denver, Des Moines
and Omaha—to be announced.
Western division—Alex Cooperman, manager.
Los Angeles—Jerome Sheftel. San
Francisco, Salt Lake City and Hawaii—John
Nercesian. Portland. Seattle and Alaska—to
be announced.
Offices will be established in all the cities
mentioned. The first one in a grouping will
be the headquarters of the manager.
Zorgniotti Is Honored
By Italian Industry
ROME—Eugene R. Zorgniotti, American
representative of Italian Films Export, was
honored Monday ( 17 1 with the award of a
Knight of the Italian Republic Order of Merit.
He received it from Nicolo De PiiTO, director
of the Italian Bureau of Entertainment, for
his work in behalf of the Italian film industry.
He lives in New York.
CALENDAR Of EVENTS
JANUARY
—

Out Next
A Goldmine of Production Data
The film industry's most complete and practical booking and buying guide is now
being readied for mailing to all BOXOFFICE subscribers as a second section of the
January 29, 1955 issue.
Long established as the most authoritative and useful reference source on production
information, BOXOFFICE BAROMETER is relied upon by virtually every
exhibitor for the record of grosses and ratings at the boxoffice of films exhibited
during the past season. No other source is so complete in detailing essential data
on released pictures, their stars, directors and producers — as well as on forthcoming
feature productions.
Contents include: The All-American Screen Favorites Poll — Features and Shorts
Indexes of 1953-54 — Picture Grosses — Outstanding Hits— Production Trends —
Advance data on films in production or completed — Alphabetical Index and Review
Digest of all 1953-54 Feature Releases — Many other service features of practical
use-value designed to help attain top showmanship and boxoffice profits in 1955.
THE GREATEST PLUS VALUE IN THE INDUSTRY
30 BOXOFFICE
:: Januai

—
a Honors Pioneers and Dedicates Nickelodeon
s
and Celebrities Attend Dinner Given by Motion Picture Associates
laxy of Hollywooci
us film executives
Philadelphia Tues-
Ti industry event
a of the old-fashiner
of the modern
amin Franklin Inven
by the Motion
Bellevue Stratford
stry pioneers. The
.m. in the mayor's
id ended close to
e banquet,
onated by William
cuit executive, fol-
Jd by 450 guests in
's giant statue in
/ening banquet at-
) persons honored
irly official of the
ho opened the first
eet in 1905; Benja-
Atlantic Theatres,
r of P. A. Powers:
Theatres, who detion
i
of New Jersey,
one of the early
blished an open air
., in 1906.
I
='hiladelphla, which
uding that of being
In the morning,
er M. Phillips proon
Picture Pioneer
business halted for
Jtaries, clerks and
into the reception
rities, who included
s Laughton, Joan
sa Lanchester, Rita
Goldman bustled
rs and Phillips was
nnett for the pho-
:amera,s. Miss Wilof
the Naval Aviansacola,
Pla., while
h."
autos, several modfour-horse
tallyho
in the chilly wind
Shown here is ;he setting in the grand ballroom of the Bellevue Stratford Hotel
for the Pioneers banquet given by the Motion Picture Associates.
to the Franklin Institute for the nickelodeon
dedication. Only John Ericson and his wife
Milly Coury were brave enough to drive in
the open 1910 Winton car.
Laughton. who was the first figure in the
entertainment field to be honored by the
131-year-old Franklin Institute, which provides
a forum for the exchange and public
dissemination of new knowledge, received a
life membership and also was awarded a gold
medallion in recognition of the actor-director's
contribution to the field of public education
through the medium of motion pictures
by S. WjTnan Rolph, president of the Franklin
Institute.
George Murphy, MGM's goodwill ambassador,
spoke briefly on the motion picture industry's
role in public life and also introduced
George Sidney, MGM director of "Jupiter's
Darling"; Paul Gregory, stage producer and
producer of "The Night of the Hunter,"
which Laughton directed for United Artists;
Rouben Mamoulian, stage-screen director,
and Carmel Myers (Mrs. A. W. Schwalberg),
who was a star of the silent films, although
much more recent than nickelodeon days, as
well as Miss Williams and the other stars.
Others who attended the luncheon included:
Schwalberg, Jerry Pickman, Arthur B. Krim,
William J.
Heineman, Max E. Youngstein, Al
Lichtman, Robert Benjamin. Ben Gage, husband
of M:ss Williams, Pete Martin, Martin
Moskowitz. Dan S. Terrell, Mrs. Charles E.
Lewis and other tradepress representatives.
Two "Keystone Kops" circulated among the
guests.
Jessel was toastmaster at the banquet at
the Bellevue Stratford and gave out with
his customary witticisms in introducing the
main speaker, Charles S. Thomas, Secretary
of the Navy, and Goldman, Laughton and
Murphy, who also spoke. Others who lauded
the four Philadelphia theatremen for their
"pioneering efforts in this now great industry"
were Sam Diamond, president of Motion
Picture Associates, and Al Lichtman, cochairman
of Council of Motion Picture Organizations.
others on the dais included; Harry Kalmine, Sol
A. Schwartz, Morey Goldstein, Jock Beresin, Frank
Ricketson, Som Rosen, Elmer Rhoden, Nat Levy,
William C. Gehnng, Richard F. Walsh, Si Fobian, A.
Montague, William Perlberg and George Seaton, as
well OS Krim, Youngstein, Schwalberg, Benjamin,
Mamoulian, Sidney, Heineman and Pickman, who
oLo wcic Qt the luncheon.
rs honored are shown with VVilexe

Reade Ends Drive-In Suit ?^J",'=!
^en Exhii
And Plans Completion
NEW YORK—Walter Reade jr. Tuesday
(18) simultaneously accepted a "substantial"
settlement of his suit to acquire six
New Jersey drive-ins and announced plans
to build a drive-in near one of the theatres
involved in the suit.
The court action brought by the circuit
president was against William Scully, James
Thompson, operating head of Eastern Drivein
Theatres, and Monroe E. Stein, attorney.
He charged they had breached a contract for
the sale of the drive-ins to him. It was settled
after trial had proceeded for one day in the
superior court in Newark. The settlement
permits the defendants to convey the theatres
to other persons.
Reade then said he had acquired property
in Wayne Township in Passaic County on
Route 46 near the intersection of Route 23
for the erection of the first twin-screen
drive-in in the east. It is within 300 yards
of the Totowa Drive-In, one of the theatres
involved in the suit. The capacity will be
1,400 cars. Work will proceed at once from
plans made by Leon Elinhorn, theatre architect.
There will be in-car heaters for all-year
operation, giant screens at either end of the
property with a central projection booth
which can present the same or different films
en the screens and a special tower erected
under the supervision of the Bell System for
reception of microwave relay for theatre TV
presentations. Each side of the drive-in will
accommodate 700 cars.
The area will be landscaped like a large
park, with trees and a duck pond and probably
an animal zoo in one of the playgrounds.
Walter Reade Theatres operates seven
drive-ins, is building another in Absecon near
Atlantic City and 40 conventional theatres
in New Jersey and New York, including the
de luxe Baronet Theatre in New York City.
The company also has wide restaurant, catering
and real estate interests and operates
television station WRTV on channel 58 in
Asbury Park, N. J.
Reade Dedicates Theatre
Remodeled for $250,000
KINGSTON, N. Y.—The former Broadway
Theatre here, remodeled by Walter Reade
Theatres at a cost of $250,000, was dedicated
as the Community Theatre Friday (14). The
renovations included a new Colonial-type
front and a virtually complete rebuilding
within, accomplished in six months without
closing the theatre and making it one of
the most modern in the nation. Walter
Reade jr., circuit president, said he considered
it the showcase of his organization.
The pictm-e was "Bad Day at Black Rock."
Reade obtained it a month before general
release by arrangement directly with Nichols
M. Schenck, MGM president; Charles M.
Reagan, general sales manager, and Mike
Simons, customer relations director.
MGM joined in the ceremonies by tieing in
the dedication with its series of 1955 motion
picture theatre celebrations. Mayor Frederick
H. Stang proclaimed January 15 to
February 14 "Go to the Movies Month." John
and Mrs. Ei-icson came on from the coast to
attend the dedication after a Denver stopover,
and Simons came east for it. Ampng the
state officials attending were Senator Arthur
Wicks and Assemblyman Kenneth L. Wilson.
Harry Harris Takes Lease
On Alpine Theatre, NYC
NEW YORK—Harry A. Harris, who operates
a circuit of theatres in the New York
area, has taken a long-term lease on the
Alpine Theatre, Broadway and Dyckman
street, from Warren Johnson, w-ho represents
Muriel J. Berlin.
Harris plans to completely rehabilitate the
800-seat theatre, including reseating and the
installation of CinemaScope. Berk and Krumgold,
theatre realty specialists, negotiated the
deal.
SKOlIK.'Vb KtC KIVES SCROLL— Spyros P. Skouras, president of 20th Century-
Fox, accepts from .Meyer Baranco (third from left) a special scroll from Skouras Theatres
commenioratins the first anniversary of CinemaScope. Looking on are managers
of Skouras Theatres in Queens and Nassau counties. Left to right: Ted .\llen, Rivoli,
Hempstead; John Endrcss, Calderone, Hempstead; Baranco and Skouras; Ted Rodis.
Astoria Theatre; Max Cooper, Cove Theatre, Glen Cove, and FYank DiOennaro, Merrick
Theatre, Jamaica.
In Schine Trial
BUFFALO — The
government
drawn ten exhibits and withheld
;
intended exhibits in the Schini
criminal-contempt trial to avoid
:
the stand two witnesses it had sub
testify about them. One of the n
veloped. was a Schine attorney.
The exhibits were mostly letters
government had planned to use
its charge that Schine Chain The
discouraged pui'chases of theatres
had ordered it to dispose of.
Government attorney Joseph E.
decided not to use the exhibits wl
Judge John Knight supported d
torney Frank G. Raichle's conte
they should not be received in ev
less the witnesses, participants ii
respondence, were put on the sta
Withdrawn were letters and co]
ters between Lewis H. Ruslande
attorney, and Schine Chain The
regarding purchase of Schine the
erty for a client of Ruslander. Wit
communications between Schine i
Alaimo, a Rochester attorney r(
a real estate broker who had a c'
ested in buying Schine theatre pre
McDowell said he had just 1
Alaimo's arrival here, "that he
Schine in Rochester." and had rel
Raichle asserted that Ruslander
here two days w-aiting to testify as
Now I understand he has been es
the government offers the docume
witness was called we could eli(
information from him."
Government w-itnesses included
Jeffen', Lockport attorney, and
Maitland P. Smith of Wilson, wlconcerning
their unsuccessful effc
the Rialto Theatre in Lockport for
for $100,000.
Letters indicating that Schine o
fused a $1,500,000 offer for nine
Rochester were introduced by the i
Thursday in the trial. An appra
testified that he had valued the ]
$1,035,000.
Atlas Increases Hold
Of RKO Pictures Corj
NEW YORK—Atlas Corp. pure
other 115.000 shares of RKO Pict
during December. ^It is believed
brings the total controlled by Flo
lum. Atlas president, and his as;
to about 1,315,000 shares.
At last reports, Howard Hugl
1.262,000 shares, with about 500,00(
per cent, in the hands of the p
stock is seUing now for about T-
point since the heavy buying
December.
So far as known, there have beei
negotiations between Hughes and
control of RKO Pictures. Unless
an agi-eement. it is probable that
on control will go over to the am
holders meeting in June.
Moss on Broadway Ass'n Boa
NEW YORK—Charles B. Moss
director of the Criterion Theatre
Moss Theatres, has been elected a
the board of directors of the Broac
Inc., for a
term of three years.
32 BOXOFFICE Janu

^
/Announcing
Ballantyne *H' Series
Quality • plus • Economy
^^
EACH
To meet the needs of drive-in operators who want a low cost quality
speaker, Ballant)ne introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gray enamel. Single cone speaker is of excellent quality and
the entire unit is weather-treated to give long service and protection.
Available with straight cord or koiled cord at slightly higher price.
igie-Cone
ty single-cone,
speaker unit,
me case as "A"
nished in tough
lamel.
"A" Series Double-Cone
Paten(ed Ballantyne double-cone speakers
are unique in the drive-in field. Two
concs,one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel fiiiish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
i
UBLE-CONE
io Downlight
lo Downlight
Downlight
lownlighl
HAMMERtOlO GRAY DOUBtE-CONE
0X90 Straight Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
HAMMERLOID GRAY SINGLE-CONE
E90 Stroight Cord — No Downlight
E91 Koiled Cord — No Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-CONE
H90 Straight Cord — No Downlight
H91 Koiled Cord — No Downlight
H92 Straight Cord — Downlight
H93 Koiled Cord — Downlight
k s o n
St
^Ballantiine(jmw(imi^
Omaha, Nebraska
s Inc.
id St.
w York
Perkins Theatre Supply Co.
505 Pearl St.
Buffalo, New York
Veterans Electrical Construction &
Service Co., Inc.
Randolph At Third
Elkins, West Virginia
2. 1955 33

—
—
—
——
—
—
—
— —
—
UA)
'Country Girl' and '20,000 Leagues Bingo Legalizatio
Still Big as New Films Are Mild
NEW YORK—With the two most important
new films, "Prince of Players" and "Theodora,
Slave-Empress," showing just average first
week grosses, the Broadway first run leaders
were the holdovers of "The Country Girl,"
still smash in its fifth week at the Criterion;
"20,000 Leagues Under the Sea," in its fourth
big week at the Astor. and "Vera Cruz," in
its fourth good week at the Capitol.
"The Green Scarf" had an excellent gross
at the weekly-change Palace and "The
Beachcomber" was strong in its opening week
at the Normandie. Both of these are British
films. Also exceptionally strong was "Romeo
and Juliet." in its fourth week at the Sutton.
Most of the other holdovers were down as
the weather became colder. Among them
were "Deep in My Heart," in its sixth and
final week at the Radio City Music Hall;
"There's No Business Like Show Business,"
in its fifth week at the Roxy. and "The Silver
Chalice," in its fourth and final week at the
Paramount. The fourth and final week of
"Green Fire" at the Mayfair was way off.
Art house films that held up well included
"Aida." in its tenth week at the Little Carnegie;
"The Game of Love," in its fifth big
week at the Baronet; "Gate of Hell," in its
fifth strong week at the Guild, and "Animal
Farm." in its third week at the Paris.
The new pictures at the Radio City Music
Hall and the Paramount were "The Bridges
at Toko-Ri" and "Young at Heart." "The
Americano" and "West of Zanzibar" also
opened.
(Average Is 100)
. .
Astor 20,000 Leagues Under the Sea (BV),
4fh wk '50
Baronet The Game of Love (Times), 5th wk. . . . 1 1 5
Capitol Vera Crui !UA1, 4th wk 130
Criterion The Country Girl (Para), 5th wk 160
Fifth Avenue Hall of Fame Silent Classics
(Ass'd Artists), 4th wk 105
55th Street Golden Age of Cinema Festival
(Brandon), 5th wk 110
Fine Arts The Detective (Col), 11th wk 110
Globe Theodora, Slave-Empress (IFE) 110
Guild Gote of Hell Harrison), 5th wk 130
Little Carnegie Aida (IFE), 10th wk 120
Loew's Stote Three Ring Circus (Poro), 4th wk.. .120
Moyfair Green Fire (MGM), 4th wk 95
Normandie The Beachcomber (UA) 1 25
Palace—The Green Scarf (Ass'd Artists), plus
vaudeville 1 20
Paramount The Silver Cholice (WB), 4 days of
4th wk 110
Pans Animoi Form (de Rochemont), 3rd wk. . 1 1 5
Plozo The Belles of St. Trinian's (Ass'd Artists),
4th wk 105
HERE'S YOUR CHANCE
to get in the
BIG MONEY
a screen game,
i
HOLLYWOOD fakes top
honors.
As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
831 South )Mabo«h Avenue • Chicago 5, llllnolt
Rodio City Music Hall Deep in My Heort (MGM),
plus stage show, 6th wk 110
Rivoli Prince of Players (20th-Fox) 110
Roxy There's No Business Like Show Business
(20th-Fox), 5th wk 115
Sutton Romeo and Juliet UA), 4th wk 140
Trans-Lux 52nd Tonight's the Night (AA),
4th wk 110
Trans-Lux 60th—Return runs of previous Trans-Lux
films, 2nd wk 1 00
Victorio A Star is Born (WB), I 4th wk 120
Warner—This Is Cineroma (Cinerama), 84th wk.
of two-a-day 135
World Sunderin :Meodow), 4th wk 95
Warmly Welcomes
Buffalo
"So This Is Paris'
BUFFALO—"So This Is Paris" led the boxoffice
parade in Buffalo, ringing up a splendid
145 with an attraction that was given
a hangup advance campaign. "There's No
Business Like Show Business" ended a fourth
week with a 115 and it was a very profitable
run at the Shea flagship. "Young at Heart"
held up well in its second stanza, registering
110. "The Silver Chalice" in three days of
a fourth week in the Center also did well.
Shea's Teck folded after three days with a
couple of reissues and will now undergo a
remodeling process preparatory to the coming
of "Cinerama" late in February.
Buffalo There's No Business Like Show Business
(20th-Fox), 4th wk 115
Center The Silver Chalice (WB), 3 days of
4th wk 105
Century 20,000 Leagues Under the Sec
(Buena Visto), 4th wk 125
Cinema Bread, Love and Dreams (IFE), 4th wk..I10
Lafayette So This Is Paris (U-l) 145
Paramount Young at Heart (WB), 2nd wk. .1)0
Baltimore's Long Runs
Slow Boxoffices
BALTIMORE—Grosses were somewhat below
usual in Baltimore, probably because so
many of the fii'st runs are holdovers from
Christmas week. Two of these fourth-week
holdovers which continued fairly strong were
"20,000 Leagues" and "Three Ring Circus."
"Mr. Hulot's Holiday," a newcomer, was the
top attraction for the week with 120 per cent.
Century—So This Is Paris (U-l) 100
Fi'm Centre The Detective (Col), 4th wk 90
HipDodrorre 20,000 Leagues Under the Seo
(Buena Vistol, 4th wk 110
Keiths Three Ring Circus (Para), 4th wk 100
Little Aida (IFE), 4th wk 80
Moyfair Destry (U-l), 2nd wk 1 00
New Desiree (20th-Fox>, 4th wk 90
Ployhouse Mr. Hulot's Holiday (GBD) 120
Stan'ey Young of Heart ;WB) 110
Town There's No Business Like Show Business
(20th-Fox), 4th wk 95
Pittsburgh Grosses
Show Improvem.ent
PITTSBURGH—Relatively high percentages
for Pittsburgh are being reported after many
months of below average figures. "Three Ring
Circus" reported a very healthy 160 in its
first stanza and is being held. "The Barefoot
Contessa" was also high with 150 and
it too holds. Holdovers fell below previous
weeks though "Show Business" maintained
an above average boxoffice.
Fulton Cormen Jones (20th-Fox), 3rd wk 70
Harris There's No Business Like Show Business
(20th-Fox), 3rd wk 110
i
Penn The Borctoot Contesso 150
Stanley—Three Ring Circus (Poro) 160
Worncr—This Is Cinerama (Cinerama), 58th wk.,140
'Black Rock' Opens Feb. 1
NEW YORK—"Bad Day at Black Rock,"
MGM suspeiise thriller starring Spencer
Tracy and Robert Ryan, will open February
1 at the Rivoli Theatre.
Meets Opposition
NEW YORK—Opposition to a
bill to remove penalties from bin
veloping. Senator Arthur H. Wick
lican from Kingston, has charged
bill would circumvent the constiti
weaken the governmental structi
The Rev. Horace W. B. Donega:
tant Episcopal bishop of New 'V
churches under his jurisdiction \
allow the game to be played on thei
regardless of legislative action.
Senator Wicks contends the only
can be authorized is through a coi
amendment which would require f
two successive sessions of the legisl
then approval by voters at a geners
This w'ould set back final action i
Before election, the Democrat;
campaign pledge in favor of bin
proposed to pass a law removing
and then submit the matter to a re
The Republicans declared thera
favor of withholding any action i
a referendum.
The Lord's Day Alliance of tl
States, at its 66th annual meeting
Collegiate Church early in the wee:
resolutions opposing legalization of
Exhibitor groups are watching th
closely, but have not decided wl
they will take until further moves
in the legislature.
NY Controller Explai
Compensating Use Tc
NEW YORK—The local 3 per cen
sating use tax, w'hich became apt
film last September, is imposed oi
of raw stock film and that of
processing, according to Morris W
special city controller. The city sti
the tax even though the distribute
it is delivered still uses his own lab(
When negatives or positives ar
into the city, each is subject to ta:
less of the extent of the subsequ*
each of said original negatives,
negatives or fine-grain positives."
The tax is computed on the raw
of the film plus the cost of laborat
opment of each of the original neg
positives brought into the city. The
cost of the film is the price that
"for the quantity of film brought in
as if unexposed." The cost of labo:
velopment is the compensation p
outside laboratory.
Writer to Attend Ope
NEW YORK—Hans Ruesch, forr
pion racing driver in Europe and
the story on which the 20th-Fox
Racers" is based. Is in town for tl
of the picture at the Roxy Thea
(28). The feature stars Kirk Doui
Darvi. Gilbert Roland, Cesar Ro;
J. Cobb and Kary Jurado.
Benefit for Travelers
NEW YORK—The premiere of
Holiday" February 8 at the Warm
will be a benefit in honor of the
niversary of the Travelers Aid
New York. Mrs. Donald S. Stralem
Clifford Michel are co-chairmen.
34 BOXOFFICE Janui

. Charles
\N Ay J. Robert Rubin Receives an Award
head,
At 1955 Brotherhood Dinner in NY
HHB^Vi
mount studio
if conferences with
Oscar A. Morgan,
of short subjects.
tures, left for New
conferences with
I Vision Visits Norpresident
of Para-
.ed to South Africa
; of ''White Christiuropean
production
int, sailed for Engtwo
weeks of home
\ustin, exploitation
om a studio visit.
GM's "Many Rivers
loUywood Saturday
; of the Town on
t. Esther Williams.
5 Darling," headed
with her husband,
es, who is featured
t Moon." bowed out
;o Hollywood for a
lount's "The Girl
Russell . . Richard
.
starred with Jane
began a round of
views in New York
Radio City Music
t returned to her
. . Jacqueline Mid-
Brody. United Artontact.
has become
attorney of Syray
of the 20th-Fox
las announced her
;sler of New York
)n of Robert Sherer
and booker for
larried in April to
aica. L. I.
"Gentlemen Marry
Rudy Vallee, Scott
returned to Americture
in Paris and
xompanied by her
nd their four chilthe
same boat on
ramount producer-
3ck were on. while
Brady and Miss
ica. Hitchcock will
'o Catch a Thief"
:ice executives . , .
)m an around-the-
Cinerama feature,
'orld." He and his
December 17.
tKO domestic sales
C. Moskmt
and treasurer,
ist visit . . Mort
.
3. vice-president in
1 p\iblicity. planed
r ten days of home
lucer. and his wife
two-week business
The Body Snatch-
1 sales manager for
Bginald Wilson, in
company in that
jM sales manager,
me office visit . . .
ia where he spent

. . Al
. . Albany
ALBANY
Tvyrel Berman, general manager of Tristate
Automatic Candy Corp., inspected its area
stands with Manager George H. Schenck.
Berman was here from Buffalo to attend the
testimonial dinner for Charles A. Smakwitz
. . . Ralph Ripps, MGM salesman, is driving
a new white-shade sedan with whitewall
tires . . . Clayton Pantages, 20th-Fox salesman,
was in Boston with Manager Nat Rosen
and salesman John Wilhelm for a district
meeting . . . Eddie Wendt, "president and
business agent of projectionists Local 324, has
been confined to his home with an attack of
bursitis.
Alfin V. Iselin has been appointed chairman
of the motion picture industry's annual
local drive for the March of Dimes. Operator
of the Auto-Vision at East Greenbush, he
successfully headed last year's effort. A group
of volunteer workers will staff collection centers
in lobbies. Donations from theatre workers
and distribution employes will also be
solicited. Irwin UUman of Fabian Theatres
is in charge of the former; Norman Weitman,
U-I manager of the latter.
Nine Smalley houses which have joined
Upstate Tlieatres mutual membership buying
and booking agency here, are located in
Cooperstown, Fort Plain, Johnston, Sidney,
Walton, E>elhi, Stamford, Norwich and Dolgeville.
The Upstate group was organized in
1942. Leonard L. Rosenthal, son of a pioneer
Troy exhibitor, is counsel and adviser on
film buying. Mary Flynn is chief booker.
Joseph Marisola, who recently took over the
Warren in Wan-ensburg, is another new member
and is installing ClnemaScope.
Sally Allen, State Teachers College student,
is serving a.s part time assistant to Irene
Econome, the Fabian division office aide to
Saul J. Ullman . area lovers of
Italian pictures had a feast with Harold
Strassman's showing of "Melody of Love"
and "Fugitive in Trieste," while the Delaware
presented "Bread, Love and Dreams" . . . Lou
Rapp ananged a lobby display of Boy Scout
insignia and presented 25 Schenectady youngsters,
who attended last summer's Scoutarama
in California, on the stage of the
State there the night "National Jamboree"
opened . Swett, new Ritz manager, is
the father of five children.
Projectionists Local 324 gave Charles A.
Smakwitz, former Stanley Warner zone manager
in Albany and new zone manager in
Newark, N. J., a one-suit traveling bag.
Claude V. Watkins, chief projectionist at the
Strand, said that Smakwitz had been very
fair with the operators during his tenure as
Albany zone manager.
Jerry Slass, engineering supervisor of driveins
for the Berlo Vending Co., made two recent
visits here, one to discuss the cafeteriayou
CAN ALWAYS DEPEND ON
FOR THE BEST
SPECIAL
style construction under way at Alan Iselin's
Auto-Vision, East Greenbush, with architect
Leon Einhorn; the other, to talk about the
same type work being done at the Mohawk
Drive-In. Colonic, with Fred Haas, construction
engineer for Fabian Theatres. Both jobs
are being carried forward during the winter.
Reviving its "Kings for a Day" progi'ams,
the Variety Club had "King" Jack Goldberg
entertain "Queen" Catherine Shay, his secretary,
at the Monday night dinner. Harold
Gabrilove and George Green are to be honored
on the 24th, when, a Tent 9 bulletin
stated, "Harold will carry George from one
side of Green street to the other—watch big
business labor with this one." On January
31, Ray Smith and Warner Bros, will host
Gary Rodgers, his secretary.
Many Attend Testimonial
For Charles Smakwitz
ALBANY—Guests at the testimonial dimier
given at the Sheraton-Ten Eyck Hotel to
Charles A. Smakwitz, promoted from Albany
zone manager to Newark, N. J., zone chief
by Stanley Warner Theatres included George
Hoover, Variety International chief barker,
and S. H. Fabian, Samuel Rosen, Harry Kalmine,
Stewart McDonald, Harry Goldberg,
Prank Marshall, Herman Maier. Bernard
Rosenweig, Nate Fellman, James Brennan and
Miles Alban, all of the Stanley Warner home
office. Also:
Harry Feinstein
James Totman
Joseph Liss
James Bracken
Larry Lapidus
Cy O'Toole
M. A. Silver
Ed L. Fabian
Louis R. Golding
Bernord Brooks
Saul J. Ullman
William With
Stanton Patterson
Guy A. Graves
Phill Rapp
Lou Rapp
Dick Murphy
George See
George Lourino
Irwin Ullman
Abraham Fabian
Al LaFlomme
Oscor J. Perrin
John Brouseau
Alfred Swett
Jack Swartout
Sid Summers
Andy Roy
Leo Drexler
Jim Faughnon
Frank Damis
J. Damis
Louis W. Schine
George Lynch
Bernard Diamond
Seymour Morris
Seymour
Si
William Kraemer
Robert Johnson
James Benton
Frank Williams
Frank Weiting
Sylvan Leff
Poul V. Wallen
Jim Blackburn
Eddie Wendt
Claude Watkins
George Schenck
Jack Hamilton
Ken Forrar
Sydney Urbach
Lewis A. Sumberg
Joe Miller
Alan Iselin
Leonard Rosenthal
Hugh Owen
John Moore
Harry Rogovin
Herman L. Ripps
Ed Hinchyand
Arthur Greenblott
Moe Grassgreen
Norman Moray
Jules Lapidus
Normon Ayers
Sid Kulick
Maurice Miller
Ben Perse
Senator F. G. Moritt
Jock Mundstuk
Ed DeBerry
Stanley Kositsky
Myron Gross
Mel Berman
Dan Houlihan
Norman Jackter
Jock Goldberg
Ray Smith
Nate Dickman
Norman Weitman
Arthur Newman
Max Westabbe
Note Rosen
Al Marchetti
Milton Levins
John Bylancik
Adolph Edmons
Jock McGrath
Leon Einhorn
Francis Downey
Ray Towers
Bob Adler
Rolph Ripps
Ben Becker
Philip Schuyler
Charles W. Ryan
Eddie Perrone
Roymond Kinley
Aaron Winig
Nate Winig
Leonard Berns
Gene Tepper
George Chelius
A. J. Milstein
George Green
Henry Seiden
Morns Simon
Arthur Green
William Wennor
Loew's Record Broken
NEW YORK—Columbia's "On the Waterfront"
broke Loew's Theatres Saturday and
Sunday attendance records January 15, 16.
surpassing the previous alltime champion,
"From Here to Eternity," according to Loew's
executives. The picture, its star. Marlon
Brando, and the director, Elia Kazan, won
top honors in the recent New York Film
Critics awards.
BUFFALO
f^eorge Eby, International second
chief barker, installed the 195;
of Variety Tent 7 at a dinner-dan
Hotel Statler. Billy Keaton, past chi
acted as master of ceremonies. Ne'
installed are W. E. J. Martin, chie
Marvin Jacobs, first assistant: Mar
second assistant; Myron Gross, trea;
V. Spencer Balser, secretary. Gross v
man of the arrangements committs
installation ceremonies. New dire
stalled are David Cheskin, Ben Ku!
old Bennett, Robert Boasberg, Leon
Carl Bell.
The Shea circuit will bow out of t
tion of the Lackawanna (N.Y.i The
Buffalo Februai-y 8 when the Shea
pii-es. The operation then will be t
by Harris Williams, brother of O:
built the theatre. Shea has opei
house about 15 years.
Richard T. Kemper, Dipson Thea
manager and resident manager of t
ger. was installed as vice-commodc
Buffalo Yacht Club at special cerei
the club. Yachting is Kemper's hi
Bill Brereton, Ba.sil Theatres ad-f
tied up with Burnham's appliance i
contest on "So This Is Paris," whic
winners such prizes as a round trij
for two, a radio, a record album of
from the picture and guest ticke
the film at Basil's Lafayette. B
used a page ad on the contest in
Buffalo News-Tribune.
Irving Fried Group Bi
Shea's Kensington Blc
BUFFALO — Shea's Kensington
building, at the southeast corner of
ton and Bailey, has been sold by Sh
sington Realty Corp. to Bailey-K(
Inc., in which Irving F^'ied. vice-pn
the Tristate Automatic Candy Cori
falo is the principal. Vincent R.
general manager for the Shea Tl
Buffalo and Niagara Palls, and Mr.
Albert H. Kreitner are the principi
corporation which sold the buildini
The selling price reportedly wa
$350,000. The property has 167 feet
age on Bailey avenue, 100 feet on K
and 132 feet on Davidson street. B'
1,300-seat theatre, tenants include
of the Marine Trust Co.. a restaur
shop, confectionery, bakery, an au
firm and several offices.
The structure was built in 1926
Harold C. Bickford, Toronto-born hi
Boer war and World War I, who
wealthy Buffalo real estate brok
1939, when it was bought by the Sh
sington Realty from the Marine Ti"
was known as the Bickford buildii
Cinerama to Shea's T
Last Week in Februar
BUFFALO — "This Is Cinerama"
in Shea's Teck the week of February
necessary technical work is com]
schedule. The conversion at a cost
$50,000 will begin at once, according
Isaacs of New York, national direct
Cinerama Corp. The policy for the 1
will be reserved at a top of $2.40 to $
theatre currently seats 1.263.
36 BOXOFFICE Januai

. . Henry
men! Folk
is Lunch
in 600 representa-
,vorld attended the
Awards luncheon
tel Sheraton Astor
rticipation of the
; current campaign
ish
30,000.
incheon
Philanthropies.
chau'man.
irman and Joseph
of the amusement
d the program with
Rabbi Bernard Birnple
delivered the
to Gi-ace Kelly of
leason of television,
ary Martin of the
lie recording indusle
music world and
VIcCormack for her
Seed." Janet Leigh
d in her absence,
ibutes were Salim
Joseph Willen, exho
was the guest
,
general chah-man
Brandt, and Oscar
hairman.
SpjTos P. Skouras,
ier, exhibition com-
•atories: Abe Dickalt
Fi'amer, broadrving
Caesar, Carl
Ier, recording comers;
Nat Lefkowitz,
nerstein, legitimate
ticket brokers, and
= publications.
USE
lublicity
man with
elated with Visual
ently to make ararkin,
manager of
in connection w'ith
id Beck know each
;atre days back in
Theatre, oldest art
ed to a new policy.
k Burich. It is now
.n hour of cartoons,
'nts till 2 p.m. and
le playing art films,
sed during the day,
Sunday.
is on a half-andity
of "There's No
less" resulted in its
rst week run at the
; art film .schedule
Dreams." according
5 . . . Loew's State
stars of the screen
;e show "Three for
iS
CLEANER
other cleaner because it
rome.
Ssldby
istcrn Theatre Supply and
Ben Lust Tlicatre Supply
DAMV PANY
PATASKALA,
OHIO
BALTIMORE
.
M.A. Silver Honored
f^piTators lATSE Local 181 elected Louis
Sieber president. Others named include
Charles Grauling, Charles Dodson and William
MacKenzie, first, .second and third vicepresidents,
respectively; Tliomas P. Finn sr.,
. . . Lai-ry Hyatt,
.secretary-treasurer; Calvert Silverblatt, recording
secretary, and Maurice Rushworth,
business agent. ChaU-man of the board of
trustees is Harry Gentile
manager of the Little, was host to several of
his former co-workers from the Schine circuit
over the weekend . . . Due to a heavy
cold, Leon Back, president of the Maryland
Allied, was unable to preside at the last meeting.
Vice-President Jack Whittle substituted.
Whittle, the previous evening, had been installed
as new chief barker of the Baltimore
Variety Club, succeeding Rodney Collier, manager
of the Stanley.
Dom DeLauney, owner of the Carroll, Westminster,
was in town for the Allied meeting,
as was Bob Gruver jr., owner of the New
Glen, who came up from Glenburnie . . . Sam
Temple of the Durkee circuit has gone to
Florida for a vacation . . . John Manuel, who
operates the Belau- Drive-In at Churchill,
was in visiting friends . . . Wilbert Brizendine,
vice-president of Schwaber Theatres, is
chairman of the Variety March of Dimes
campaign. His wife Rose was installed as
president of the Variety Guild, auxiliary of
the local tent.
C. Elmer Nolle sr. and his son C. Elmer jr.
flew to Florida for a vacation . . . Manager
George Hendricks of the Mayfair was closing
the theatre on Saturday night when a patron,
who remained in the seat, was found to have
Fred Perry,
died from a heart attack . . .
owner of the Edgemere, has revived dish
giveaways to increase midweek attendance . .
Rob Rappaport of the Town and Hippodrome
spent the weekend in Atlantic City with his
grandparents . Miller has resigned
as assistant manager of the Mayfair . . . Ray
Ti-umbler. Jack Fruchtman Theatres general
manager, returned to duty after recovering
from the grippe . . Evelyn Dobbs has resigned
.
as cashier after eight yeai-s at the
New to devote her time to being a housewife.
Mungello Bros. Start
Burgettstown Airer
BURGETTSTOWN, PA.—A 500-car capacity
drive-in will be constructed at Slovan,
a few miles from here on Route 18, by
brothers Tony and Don Mungello, ownersoperators
of the local Mary Ann Theatre.
Twenty acres of land were purchased for
the project.
Mary Ann Construction Co., owned by the
local exhibitors, will be the general contractor.
Grading w-as to start this week. A 40x80
foot fabricated screen will be installed by
the Moore Medals Co. of Greensburg.
The Mungello brothers were born in the
exhibition here, their late mother and father,
Mary Ann and Ralph Mungello, having
established a theatre here many years ago.
The brothers operate real estate projects
and are in the electric installation and general
contracting business. They had expected
to enter into the drive-in field several
years ago but a .suitable site In the
area could not be obtained at that time.
By Piltsburgh Group
PITTSBURGH—M. A. Silver, Pittsburgh
zone manager for Stanley Warner Theatres,
has been named by the Junior Chamber of
Commerce for its an-
,„n_ nual Man-of-the-Year
'"'^^
Award. This is the first
time in 15 years the
^K chamber has named a
r1^ ^^ d^riliH.
representative of the
film industry for its
achievement honor.
Silver was nominated
for bringing Cin-
.^^^—-——^^ erama to the Warner
/ /5w5^^i!B
Theatre during 1954,
I 1 4* ''-

. . Mary
. . M.
. . Local
PITTSBURGH
pete DeFazio, former Warner Bros, salesman suggestions by the "experts" is a 10 per cent
here, returned to Filmrow as a Paramount
representative from Indianapolis where nually $10,000,000. Restoration of the soft
state amusement tax, estimated to yield an-
he had been with Paramount for a year and dnnk tax would bring in $14,000,000 and a tax
a half. A brother of Sam DeFazio, manager on pari-mutuel betting would net $20,000,000.
of the Harris South Hills theatre here, Pete Pennsylvania's 1 per cent general sales tax
was assigned the main line and the Erie area expires August 31 and the new Democratic
sales block. Paramount had operated with administration has promised to let it die.
only two salesmen. Bob Caskey and Harold
Henderson, for a number of months since
Harris circuit here now is physically operating
George Skouras-United Artists' Penn
Bob Ruskin was knocked off the payroll . . .
Alden Phelps, Waterford outdoor theatre Theatre, formerly Loew's Penn, with Bill
owner and Erie County Democratic chairman, Zeilor, manager of the J. P. Harris Theatre,
and wife were in HaiTisburg this week supervising. Fi-ank Arena, Penn manager for
to
five
attend the inaugural ceremonies of Gov.
months, retm-ned this week to Cleveland
George M.
and Loew's Ohio Theatre. Fred Kunkle remains
assistant manager of the Penn . . .
Leader.
Leona Ecker was to resume duties at the Gable Theatre, Sharon, pulled out of the
Warner exchange Monday after an absence Hanna booking combine . Civitarese
of several months recuperating from an operation.
She is the sister of I. Elmer Ecker, January 29. The old Nemo Theatre, Pit-
is closing the Strand Theatre, Pitcairn, on
new chief barker of Variety Tent 1 . . . cairn, was turned into a furniture store several
years ago by Max Arnold, who had been
Newt Williams, National Theatre Supply manager,
was back on the job after licking a the operator of the Nemo.
severe cold which settled in his back . . .
John H. Harris jr., 19, awaiting entry into Local showman John H. Harris will have
the ai-my, is serving as a member of the staff three ice shows hitting the arenas next season.
In addition to "Ice Capades" and "Ice
at his father's The Gardens arena . . . The
M. A. Silvers are vacationing in West Palm Cycles," the new one will be known as "Ice
Beach.
Capades National Company" . A. Silver.
Stanley Warner zone manager, has been cited
Altoona impressionist Arthur Blake will
as one of a dozen top citizens by the Junior
premiere his new one-man show, "See the Chamber of Commerce for the 15th annual
Stars," at the Mishler in Altoona the week Man of the Year awards, to be presented at a
of February 14, for the American Cancer
dinner Januai-y 31 in the William Penn Hotel.
Society . . . Harold V. Cohen, Post-Gazette
drama critic who was named by the Screen Clarence, son of Mr. and Mrs. John Farkas.
Directors Guild as film critic of the year and Johnstown exhibitors, and Catherine Kolar
who will be honored in Hollywood February were married January 15 in the St. Rochus
13, will be feted here February 2 by Variety Catholic Church. Cambria City. The bridegroom
is employed at the Lyric in Johnstown.
Tent 1 at a banquet in the William Penn
Hotel. In charge are I. Elmer Ecker, chief
barker; Harold Lund, WDTV iKDKA-TVi
general manager, chairman: Abe Weiner.
Steam and Hanna Merging
Allied Artists, treasurer.
Their Booking Agencies
The Leona Theatre, Homestead, was not
PITTSBURGH—Bert M. Stearn of Cooperative
Theatre Service and Louis E. Hanna
damaged when a $50,000 fire raged through
two adjoining stores early last Saturday (15)
of Hanna Theatre Service report the merging
. . . Harold D. Cohen, manager of the recently
opened Center Theatre, Lewistown,
of their two booking agencies. Stearn told exhibitor
accounts that the merger is completed
presented professional wrestling on the spacious
stage there Monday evening (17) . . .
and Hanna said that attorneys are reviewing
final details. The unification would total
Lower admission prices than those for the
135 accounts, representing indoor and outdoor
theatres in western Pennsylvania and
first and current Cinerama production were
announced for "Cinerama Holiday," opening
West Virginia.
February 16 at the Warner Theatre here.
Evening top will be $2.40 as compared to the Under the discussed plan, the Hanna office
current $2.65; Saturday and Sunday matinees would be abandoned and merged with the
will be $2 as compared to the present $2.40.
Co-op headquarters at 1701 Blvd. of the
Allies, where Co-op holds a three-year unexpired
lease. The unification probably would
Directors of the Catherine Variety Fund,
Inc., were guests at the Wednesday weekly eliminate a booker or two and several clerks.
luncheon of the Variety Club. The Stanley Actual operations as to supervision and management
have not as yet been defined.
Warner gang hosted the January 21 Family
night at the clubrooms . . . Pennsylvania
governor's special tax study committee has
offered ten "outs" in the commonwealth's
Ellis Bros. Add Drive-In
muddled financial problem. Among the ten
CLARKSBURG, W. VA.—Tlie Ellis brothers,
owners and operators of the Ellis Drive-In
on Bridgeport pike here, have purchased the
Sunset Drive-In at nearby Meadowbrook from
SAM FINEBERG Alex Silay and Steve Medve jr. Joe Feeney.
TOM McCLEARY Ellis projectionist and booker, will license for
JIM ALEXANDER the Sunset, formerly handled by Gray Bajker.
Silay and Medve own and operate a drive-in
84 Van Braam Street theatre at Philippi in the Clarksburg area and
PITTSBURGH 19, PA. they have indoor theatres in W'estern Pennsylvania.
Both the Ellis and Sunset have
Phone EXpress 1-0777
Movies Are Belter Than Ever - How's Your EQuipmenl? been operating the year around.
Blatt Bros. Renov
Somerset Governo
SOMERSET, PA.—Tlie Blatt B
ernor Theatre here has been reno
redecorated, the first redecorating
house was opened in 1938. The w<
Vincent Scatena Studios of Pitts
eludes interior repainting, new wall
glass standee rail and new carpe
Governor is equipped for stereopho
Cinemascope and other new film p
Other Blatt circuit theatres whii
full stereophonic sound are units
ville and Corry. Fi-ank E. Lewis of
circuit office at Pittsburgh report
other Blatt units in western Pennsj
booking optical Cinemascope prir
theatres at Albion, Girard, Smet
Youngsville, and these houses will b
for such exhibitions within the
months. Recent CS openings were :
in Mercer, Roaring Spring and Per
Bernard Burns has resigned a;
of the Rex Theatre. Corry. to ente
sery and landscaping business. H
Regis, manager of the Blatt circui
theatres at Erie, has stepped into
spot.
Verne McCartney has been name
of the Liberty in Mercer, succee
Bello who rasigned to manage the :
atre, Blairsville, which was taken i
January 1 by his father Tommy Be
Saul I. Perilman. veteran Pittsb
booker and salesman.
Ray Allison Retires
ALTOONA. PA.—The Rivoli at 1
Baker boulevards has been leased
Perilman and associates from Rj
who is retiring and mo\'ing to Flor
man and Tlromas Bello sr., Nanty C
manager for the Blatt Bros, circui
the lease for the Penn Theatre, Bla
January 1 from the Lipsie brothei
and John, who are withdrawing fn
tion and who will retain their i
business at Blairsville. Perilman,
Bros, film salesman, is reported !
his north area sales post and he
his home in Altoona.
WEST VIRGI
TVAr. and >Irs. Charles E. Warner
the Skyline Drive-In near CU
Mr. and Mrs. Sam Caputo, left for
in Georgia and Florida . e
dictated the billing for "Three Ri
at the Court Theatre in Wheeling
said: Wheeling's Joanne Dru, Sti
Dean Martin and Jerrj- Lewis .
and Mary Price (he is the Clark
jectionist) have adopted a 6-year
Anas Bros. Ohio Valley Drive-I:
bee. has extended wings to its con
building, widening its screen size
80 feet . , . The Strand Theatre. W
has installed Cinemascope . . .
Elli
Clarksburg, has remodeled and e
conce.ssion building, including the 1
of new equipment and fixtures . . .
structure screen at the Grafton
Grafton, has been doubled in wid
showing of Cinemascope. The smi
front of the screen will be boarded
playground will be opened near tl
38
BOXOFTICE
Janui

.bTAIN .ViaOR SAVIli£«

. resident.
in
'atrons
Cage
of the Granada
n., came up with
promoting recent
e
promotion men.
a
mention for his
ng of Pear." The
behind the glassed
ranee so that the
I't put their hands
ittempt to pet the
rtained crowds in
;r.
Seven Brothei-s"
marriage license
seven brides-to-be
plus two theatre
ed at the bureau
y, and because of
stations and the
otice. Considerable
:he street bally—
ed by tractor with
)oys seated on top
cordion.
songs from the
i one station used
two different prostation
ran two
\ith Empey offers
for one of their
e lobby he framed
"SBFSB" reviews
ines.
the Waterfront."
er of the local TV
irmer fighters who
film. Another TV
?nt clips from the
iio contest was arnbled
words using
lo with first prize
mnersup receiving
at the time of
Colonel
army, who played
Terry, was first in
npey arranged for
TV programs. A
ith photo broke in
radio newscasters
jranada's "Brigaparticipation
in a
PERFECT MAN CONTEST STIRS INTEREST
OF YOUNG FOLK IN ATHENA' OPENING
5,000 Heralds Distributed in High Schools,
YMCA and Jewish Center in New Haven
Numerous sources in New Haven were
utilized for the opening of "Athena" at
Loew's College Theatre. Manager Sid
Kleper obtained the cooperation of the public
high school, the YMCA and Jewi-sh
Community Center for a Perfect Man contest
on the theatre's sta^e. Five thousand
heralds were distributed to junior and senior
high schools and information was
planted in local newspapers. A photo of
Kleper with Debbie Reynolds appeared in
the Sunday edition.
Newspapers were also approached to run
a coloring contest and a cartoon caption
contest.
The local Lincoln dealer ran photos of
Debbie Reynolds behind the wheel in their
fashion show luncheon given by a local department
store at an exclusive club. During
intermission, costumes from the film
were modeled and Empey himself appeared
in kilts carrying a bagpipe! The orchestra
played Scottish music and announcer
plugged the playdate. Simultaneous with
opening day, the newspaper broke with a
picture of "Bonnie" Empey and the "Brigadoon"
model. Disk jockeys played songs
from the film with credits.
Brochure on Tar Country'
A folding brochure has been mailed to
exhibitors countrywide by Universal-International
calling attention to star James
Stewart's new characterization in "The Far
Country," soon to be released.
Basketball Show
Is Timely Event
Most showmen take advantage of holidays
and other occasions to put on special
shows to attract some extra revenue.
In addition to these usual promotions,
Majiager Bill Cooley of the Everett
(Wash.) Theatre conducts several goodwill
affairs throughout the year tied in
with the local schools and whatCA'er sport
happens to be in season. Youngsters jam
the theatre each fall for the football
rally and Cooley's now hard at work
planning a basketball rally show and
jamboree.
Other sporting activities such as baseball,
swimming and hockey could be the
inspiration for school-theatre promotions.
Cheer leaders performing on the stage,
a concert by the .school band and the introduction
of the team being honored are
guaranteed to provide enough entertainment.
If the group being honored has
won any sort of rhampion.ship, civic
authorities would gladly join in the general
celebration.
Jan. 22, 1955
25 —
ads, and the latest Lincoln model was used
for a bally. A florist displayed a front window
of 100 roses on opening day, featuring
the "Athena" rose. One of the busiest
soda fountains promoted an "Athena"
chocolate soda and a bakery spotlighted a
special cake still. Five and dime stores
plugged Debbie Reynolds and Jane Powell
paper dolls, and a beauty salon set up a
window display, as well as a co-op ad in
the newspaper showing one of the feminine
stars.
Disk jockeys broadcasted hit tunes, window
and counter displays drew attention
records and sheet music, and sidewalks
to
were stenciled.
Kiwanis Charity Drive
Proves Good Tieup
Bob Harvey, manager of the Capitol
Theatre in North Bay, Ont., talked the
local Kiwanis Club into using the copy
line, "Make it a 'High and Mighty' bid," in
its newspaper ads for its annual auction
as part of the campaign on the Warner
Bros, release. Harvey set up a booth in the
theatre lobby advertising the charity affair
and the Kiwanians recorded patrons comments
on the film for rebroadcast over
CFCH.
A local laundry used co-op newspaper
ads and carried posters plugging the film's
playdates on their delivery trucks. Two
thousand shirt bags and 1.000 garment
bags were stamped with copy and a co-op
laundry display was spotted in the foyer.
All usherettes wore stewardess' caps and
a small replica of the popular phonograph
record as a lapel pin. Other small records
with picture credits were distributed
around town while larger copies were placed
on lamp posts and in window displays.
One of the theatre staff walked around
on stilts, selling the "High and Mighty"
message on the tall poles, and distributed
imprinted balloons to small fry as he made
his way along the street. In addition the
North Bay News Service truck carried one
sheets, while others were spotted on street
construction barricades. The local radio
station also gave credits whenever the recording
was played.
G. C. Williams Wins Again
The 1954 Associated British Cinemas
award for the champion manager of the
Kent and Sussex area in England was won
by Manager G. C. Williams of the Regent
Cinema. Chatham. The local newspaper
ran a photo and a story on Williams, who
has won the award three times.

—
UNDERWATER! FISH VIEW BIT CHILLY
WHALE OF A PUBLICITY FEAT
BUT IT'S
TWA, Radio, TV Get in
on Premiere of Superscope Film
In Depths of Silver Springs, Near Ocala, Fla.
Spectators sitting on benches obout ten feet beneath the surface of Silver Springs near Ocala, Flo.,
view a premiere showing of "Underwater!" The picture was projected on a screen in the clear water of
the famed spring. The turtle was a ringer, attracted by the lights.
By J.
OCALA, FLA.—RKO Radio staged the
M. JERAULD
< 10 )
for
first submarine premiere of a picture at
nearby Silver Springs Monday
about 200 newspaper and magazine correspondents
and a couple of turtles that were
fascinated by the motion pictures and
swam into the scene to find out what was
going on. The film was Howard Hughes'
Superscope Technicolor picture, "Underwater!"
Among the subaqueous spectators wearing
a plastic mask and an oxygen tank were
Jane Russell and Richard Egan. They had
an "usherwet" who directed the underwater
spectators to their places. There also was
an exit sign pointing upwards.
The guests who preferred to keep dry
looked through the glass sides of what
they call submarine photo boats. In these
the spectator goes down a short flight of
stairs and looks out at the fish and the
.screen and hopes those who are wearing
oxygen tanks and masks are not freezing
to death.
The Silver Springs guides say the water
which comes up out of the limestone at the
rate of 801 millions of gallons of water per
day and is 72 degrees the year round, has
been bubbling up for a million years or so.
Nobody questioned the age of the spring,
but when Jane Russell came up with a
trail of oxygen bubbles she was shivering
like a leaf in a wind. Some of the others
who had been brushing small fish away
on
from their glass masks also were a bit
the shaky side.
i
Up to that moment about 10 p.m.i we
had always thought fish slept at night.
Some of the spectators moved their feet,
on which there were long rubber flippers,
from time to time, and this stirred up the
limestone powder and fogged the picture,
but nobody minded. It had been shown
during the afternoon at an Ocala theatre.
One girl who didn't like oxygen had a
pipe about four feet long—like a submarine
snorkel—but it had one bad fault. When
she went too deep, water came in the
pipe and she had to come up for air and
blow the water out of the pipe like a miniature
whale.
Believe it or not, all the players in the
picture, except Richard Egan, had had
previous experience with oxygen tanks.
They use them in some of the Hollywood
swimming pools. Any drive-in equipped
with a pool could stage an underwater
premiere as a promotion stunt. The patrons
equipped with a pipe like the Ocala
girl's could have a drink of Coca Cola under
the surface. This idea is offered free for
BoxoFFicE readers. But the water temperature
should be above 72 degrees. Ask
Jane Russell if you don't believe us.
The screen was made of a plastic material
that had been painted with aluminum
dust to make it more reflective. It w-as
laced to a metal frame and lowered and
tied to a boat. It measured 15x30 feet
a Superscope. There were no sei
ought to be great for drive-ins.
The projection machine was loi
feet from the screen in a glass wa]
jection booth suspended below a b(
Peculiar thing about underwatei
tion. The water decreases the imai
30 per cent. The Tushinsky brothe
mind. They were both there.
A sound man standing on the
one of the glass-bottomed boats
to the sound track. Archer Winstc
New York Post said he could hei
under the water, but he didn't s
kind. It may have been snapping t
About 30 per cent of the pici
made off Kona, Haw-aii. Harry T
the producer, told some of the cor
ents at Ocala that he had to make
the scenes by "trial and error." Tl
not many errors, because shar
around Hawaii. At Silver Springs
no sharks, but an occasional alliga
parently alligators didn't care
movies. They stayed away.
TWA furnished four super Cons
for the trip—two from California
from New York. Those from N
were taken from one of the inte
routes. They had chaud and frc
and secours exits, and food. A Us
on the downward trip include(
cocktails, soup, filet mignon wi
tables, salad, dessert, cheese and
fruit and a bottle of champagne
guest.
All guests received rubber fli]
their feet, glass diving masks, wrls
usable under water, fountain pen;
ing notes ten feet down, and other
photographers had about all tl
carry in addition to their cameras
They had plenty to photograpl
ing great blue herons, pink fl
raccoons and deer, and fish th
leap out of the water for a piece
The macaws were less sociable.
The planes landed at Jacksor
buses took the voyagers to Silvei
Ponce de Leon who look
Was it
springs providing long life?
Hist
to have overlooked Silver Spr
missed that one. Anyway, they di
oxygen tanks in those days.
Every paper in Florida carried
about the trip. Life magazine
page, and the Orlando radio st
the goings-on on the air by wire
scene of the action.
Perfect Couple Cont<
For Hartford 'Athena
Hartford. Conn.'s, "Most Per
and Female" was sought aftei
Cohen of Loew's Poll in that
come-on for "Athena." Newspapi
ran: "Female charm and male i
featured aplenty in the film. 1
the Most Perfect titles, all you J
is submit a photo, preferably an
5x7. to Loew's Poll." Pictures ol
ners were reproduced in the Her
ners and their companions were
Jimmy Teris at his Empire i
after which they were guests of
to see "Athena," of course!
— 26 — BOXOFFICE Showmandiser

; Papers
lallyhoo
nious stunt con-
Y, local U-I mannewspaper
story
a film company's
is.
led with the usual
s announcing the
?r's Dozen sales
April 30. featuring
It out two of his
id Robert Helmeraccompanied
He
all of the circuits
e the trio passed
;hnuts.
sent its photoga
Amusement Co.
in action and gave
tory spread in a
1 Branton, MAC
was in the photo
salesmen.
Extends
(agues'
opening
the local
id mentioning the
agues Under the
ise, N. Y. Manager
the no-cost deal
ng their names
uld receive tickets
;s selling the film,
enerated with the
e opening. Sorkin
lobby and on the
ivspaper and call-
)00 Leagues Under
published on the
Edition
edition of Eleanor
)ook. "Prince of
by W. W. Norton
conjunction with
se of the Cinema
Edwin Booth biogpromotional
camby
Norton linking
publication of the
ig full credits and
back covers. The
outlets are being
ully in the meri.
Lobby
ntinues
s. in cooperation
on. keeps alive a
le Olympia Theaof
the faot that
. I/Ong a familiar
an on the Street
bo conducted by
pas.ses to various
•ard for being inver
lacks an audiheatre
and radio
-
Showman Attracts Tourists to His Town
And Theatre by Vacation Area Guide
Uncle Ike's
Post Office l^:t'
EsUblished 1895
Homestead-1893
open to the public
•ill nMrv«l al (he ijAiQi/it trt««»uim W' if
c tke Coma in sad ctut wilh th« only
Shepherd of the Hills
[The erichanted country of
Harold Bell Wrights novel.
k*
^'
t«*
Page 1
2
son DftlNKS
9 Q U V E N 1 K
5
SHEPHERD OFTHE HILLS
Old Matts Cabin
Memorial Museum
coLLicrnONS oj famous ozarkias^
Sh

. . and
Saw
—
and
BOXOFFICE
Wild horses couldn't keep pint-size "cowboys"
in Norwich, Conn., from attending
the children's matinee at the Palace Theatre.
Not only were Roy Rogers and Gene
Autry films to be shown but their own
not-so-violent "Battle of the Cowboys" was
to be staged in the seating section. The
Opens Theatre Early
On Cartoon Days
There's a plus value to publicity that
is unsolicited so it's little wonder Kay
Leveque was pleased when he read the
following editorial in the Ilion, N. Y.,
Sentinel, an excellent example of goodwill
as well as an idea that can be used
in other situations.
"We'd like to give Ray Leveque, manager
of Schine's Capitol Theatre in Ilion
a pat on the back for opening the door
of the theatre an hour earlier on cartoon-show
days. It gets the kids in off
the streets. In the old days the line would
wind around the block, the children
would be half frozen . a quarter
of them wouldn't even get in the theatre
until the show was well along."
latter, an idea of Manager Phil Allaire's,
was announced via his newspaper theatre
ad and posed this challenge:
"Gene's Pans sit on the left,
Roy's Fans sit on the right,
Undecided sit in the middle.
We'll count noses to see
Which one is the Champ!"
Tony Masella, manager of the Palace in
Meriden, Conn., believes there's strength
in numbers and joined forces with other
local businessmen in a full-page newspaper
ad offering a $25 savings bond to the
stork's first New Year's bundle.
A weekend ad recently used by Mike
Adorno, assistant general manager of the
M&D Theatres, Middletown, Conn., called
readers' attention to the costly productions
being produced by Hollywood. Copy read:
"Six and a half million! That's the actual
production value of the movies at your
Middletown theatres right now ! Every cent
spent to make your weekend movie holiday
a success! Relax from shopping this
weekend, take the family to the movies!"
With absolutely no cost involved. Manager
Toby Ross of the Pox Theatre, Corning,
N. Y., built up his annual New Year's
kiddy show into quite a production by
collaborating with a local dance teacher
who had just opened her studio. She agreed
to put on a stage show with about 25 children,
to act as MC and furnish the pianist,
gratis. And the local radio station agreed
to furnish publicity free. This, combined
with the screen program of 15 cartoons
and a Three Stooge comedy, resulted in
heavy boxoffice traffic.
Dale Tysinger, Shea's manager at Ash-
NUGGETS
tabula, Ohio, used Indian head pennies to
promote his playdate of "Sitting Bull."
Each of the first 500 persons seeing the
film were presented with one of the rare
coins. The only catch to the stunt was
the cost of the coppers. Tysinger was unable
to obtain any Indian heads in Ashtabula
or nearby Cleveland and was forced
to turn to a New York collector who supplied
the coins for ten cents each.
Public relations ideas pay off, so find
Irving and Etavid Jacobson, operators of
the Palace in Torrington and the Bristol in
Bristol, Conn. Newspaper ads and lobby
displays asked small fry patrons to register
their birth dates at the boxoffice. During
Saturday matinees nearest the actual date,
surprise birthday gifts are offered children
called up on the stage. The event is proclaimed
in newspaper ads as: "Two-and-a-
Half Hours of Wholesome Screen Pun
Safe and Supervised!" Parents have voiced
their thanks for the promotion.
Prank Lynch, manager of the Salem
Playhouse, Naugatuck. Conn., had three
local high school students decorate the
plate-glass entrance doors with water color
portraits of various cartoon characters featured
in a recent kiddy show. The "artists"
were placed on the theatre payroll for the
duration of the work period.
The effect of having Bing Crosby paged
in downtown Hartford (Conn.> hotel lobbies
in conjunction with the showing of
"White Christmas" was so successful that
Ray McNamara of the Allyn Theatre repeated
the gag for "Three Ring Circus"
with a "double ringer call for Dean Martin
and Jerry Lewis. The page wore a
"
movie poster on his back while walking
slowly through the lobbies.
Shirley Lewis, producer of the Caico Pet Exchonge
progrom telecast over KGO-TV, lets two
youthful contestants hold two of the prize
poodles offered in the "Lost Time I Paris"
competition arranged by Bill Blake of the
Golden Gate Theotre, Son Francisco, Calif.
What's Exploital
In the Magazine
Good Housekeeping recommt
following movies in its February
j
the whole family, "The Bridges
Ri" and "Underwater!" and fo
'
"East of Eden the "Violent
Ten pages of story arid picti
UA's "The Barefoot Contessa" a
Ava Gardner are spotlighted
February issue of Pageant.
It's definitely a four-bell (belle
en the Januai-y 9 issue of Parade,
day Picture magazine. Pour U-]
Allison Hayes, Myrna Hansen, W
day and Kathleen Case are show
ing the latest 1955 bathing suits
i
photo by David P. Pi-eston. Othe
suit pictures and a descriptive a
featured inside.
Jesse Zunser in
the January
of Cue reports on UA's "Blacl
day" by saying that it's all Rol
shoio as he "sriarls, siieers and
his way through his role in as tei
a fashion as he ever did in
Caesar.' "
A full-color portrait of Ava Ga
pears on the cover of Look for j£
with other portraits on inside page
trate a special article, "What Is
peal?" Photos ef Gina Lollobrigii
beth Taylor. Silvana Mangan(
Leigh, Marlene Dietrich and Gre
are also pictured with early day f
Another story features Tom Ev
trayal of the role he created in tl
way stage hit, in 20th-Pox's "T
Year Itch." Marilyn Monroe. 'N.
Chapman and Roxanne are pi
scenes from the film which accon
three-page article.
Life in its current issue de
page and a half to a photograi
port of the undencater pren,
Hoivard Hughes' "Underwater!'
ver Springs. Fla.
The first installment of the
story on Greta Garbo. which i
pear in three parts, starts in tl
under the heading "The Great
*
illustrated profusely with seen
the star's early life and film
ances.
The December issue of Esquirf
a larger-than-page size color p
Janis Paige, who is selected as
Lady Pair. Miss Paige is current!
in "The Pajama Game."
Acis on Last of "Quiet Man'
Playing "The Quiet Man" foi
time. Manager Mike Adorno of
Theatres in Middletown, Conn., h
newspaper advertising: "Sure'ti
will be a great day for the Ir
portant notice: 'The Quiet Man
withdrawn from release and we
ing it for the last time anywhe
midstate area."
— 28 BOXOFFICE Showmandiser Ja

. station
•
increase
:pertly
I
Cities
hi'
io promotion plus
ppearance tour of
star Yvonne Deling
of "Tonight's
City and Paraineapolis
and St.
Miss DeCarlo, Eve
Amusement Corp.
Artists
publicist,
3n campaign over
Bcial transcription
disk jockey plug-
;w for air personf
the film was ar-
!red tickets to this
lys tape-recorded
preview and used
ling opening.
WTCN
hree local couples
ing anniversaries
winners met Miss
k'ersation was recasts.
The three
)re attending the
anniversary cake
lobby.
arlo's arrival and
ing her visit were
nd reports of her
red at an open
of Minnesota, atmd
students. The
at a fashion show
department store
by the St. Paul
a she appeared at
Fashion Show be-
3.
i the openings at
iewed patrons for
ipolis Star ran a
color the day of
toured the city in
1 clips of this trip
during her visit
TV stations. The
Showmen
Stunts
rica is the prize
a national showlibitors
sponsored
ith the .\merican
izibar." J. .Arthur
licolor production
frica. This is the
compete on equal
size of their thee
is June I, 1953,
>e judged entirely
ideas
developed.
c. by mail, a vaiterial
to help in
Manager Dole Tysinger arranged this street disploy
near the cashier's booth ot Shea's Theatre in Ashtabula,
Ohio, in on effort to win the right to world
premiere "The Silver Chalice" through the sale
of the greatest number of Christmas Seals.
local papers gave enthusiastic coverage via
stories and art breaks. In a final surprise
visit. Miss DeCarlo appeared before
an audience of 3,000 attending the finals
ot a local company's month-long talent
search.
The advance lobby display at the Radio
City Theatre focused attention on a tiu'ntable
slide machine, illuminated with 12
scenes from the picture.
Theatre Helps Maintain
School Safety Patrols
Cecil McGlohon, manager of the Avon
Theatre in Savannah, Ga., is stimulating
interest of both the pubUc and the youngsters
in the Savannah and Chatham
county school safety patrols, and winning
praise for himself and the theatre. Two
months ago he arranged to offer a free
monthly show to members of the school
safety patrols.
Newspapers and the local TV station
have joined in publicizing the showings in
the 1,380-seat Avon. Lt. Robert Funk,
safety officer of the police department, reports
the free shows have renewed interest
of the youngsters in the patrols and
helped him in his efforts to enlist the
young members.
Dance Named for Feature
Arthur Murray studios will introduce a
new dance, the Americano, in conjunction
with local playdates of RKO's Technicolor
South American adventure "The Americano."
Etetailed instructions on how to
teach the dance have been distributed to
Arthur Murray Studios throughout the
country. Piomotion material, including;
photographs of scenes from the picture
and its stars, are being plastered on studio
walls, and studios are being asked to cooperate
with local theatres showing the
film.
Jan. 22. 1955 — 29 —
Friendly Edilor Tells
Of Belter Pictures
And Techniques
Proof of good newspaper relationship
between Manager W. J. Straub of the
Paramount Theatre and the Post-Star In
Glens Falls, N. Y., is seen in the newspaper's
recent second-page, long feature
article on the national increase in theatre
attendance and the reasons behind it. Local
theatres were cited as having a 20 per
cent increase (over the national 18) and
Straub is quoted as saying: "'We had to
increase our staff by 25 per cent in order
to handle additional patronage."
Later the installation of new reflectors at
the Paramount Theatre was given newspaper
mention with Straub stating they
the brilliancy of the projected
picture threefold, and coupled with all new
equipment the picture's screen quality is
equaled only by the leading theatres of
the country."
PTA Asks Second Series
Of Children's Programs
The PTA members of Highland Park,
Mich., were so pleased with the first cooperative
series of Children's Movie programs
given in the fall at the 6-Mile Uptown
Theatre that they asked Manager
Louis Lutz to arrange a second new series.
Lutz had 5,500 mimeographed heralds
distributed to children in the public and
parochial schools and obtained two columns
ot front-page publicity in the local paper.
In the theatre he put up a 40x60 lobby
poster, front case cards, and ran a special
trailer. Tickets for the special Saturday
matinees, featuring two full-length films
plus cartoons, w'ere sold at the boxoffice
I
series of nine at $1 or singles at 25 cents i .
Police protection was provided at the theatre's
crosswalks before and after the show.
Song for 'Cattle Queen'
The theme music from "Cattle Queen
of Montana" (RKOi is the basis for the
song "Montana," which will be released
shortly by the Bob Nolen Music Co., Inc.
Credits will be prominently displayed on
the title sheet. Coral Records has recorded
the song, performed by the Sons of the
Pioneers, and the disk will also carry picture
and star credits.
GOOD SPEAKERS
are Drive-ln Theatre
Insurance
Be safe and be ready
Don't get caught short with bad speakers
when opening day comes around.
ORDER TODAY!
Predated orders will mean delivery far ahead of
opening day.
DRIVEIN THEATRE MFG. CO. 'S'„*Tc», *'«!'."

60X0FFICE
BAROMEl
This chart records the performonce of current ottractions in the opening week of their first ri
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As nev
are reported, ratings ore added and overages revised Computation is in terms of percentc
relotion to normal grosses os determined by the theatre mnnogers With 100 per cent as "noi
the figures show the gross rating above or below fhat mark
^S
'^Htm^i^^m^^M

OLLYWOOD
VIEWS OF THE PRODUCTION CENTER
Hollywood Office— Suite 219 at 6404 Hollvwood Blvd.: Ivan Spear, Western Manager/
lepublic
remiere
with
theatre and
prints for the iipere
of Republic's
md Roxy theatres
publicity director,
[ont. The picture,
starring Sterling
David Brian, will
ommunity Februbookings
throughuced
and directed
William Perlberg-
"The Bridges at
le Paramount stus
screenings were
officials. Parentgroups,
navy and
ift industries, TV
disk jockeys, cole
writers.
lemy Oscars, U-I
r Story." starring
Hyson, and "Mag-
Jane Wyman and
.'eek pre-Academy
eginning Wednes-
Theatre in Hollyfor
Screen Actors
;rs to be admitted
n prices prevailed
Blaustein producwill
have its world
;he Roxy in New
glas, Bella Darvi
magged by Henry
ns
Eden
chuck has resigned
irden of Eden Disileasing
a nudistas
established new
tudios to prepare
for independent
Lction Unit
rd-Seelig Producby
Attorney Max
ublicist and scennned
on it,s initial
1 original by Seelig
les smog problem.
Samuel Fuller Is Facing
Busy 1955 Schedule
HOLLYWOOD—An active schedule is
in the
cards for writer-director-producer Samuel
Fuller (right), following the completion of his
SAMUEL FULLER
next megging assignment. 20th Century-Fox's
"Hou.se of Bamboo," which will be lensed on
location in Tokyo as a Buddy Adler production.
After that chore. Fuller will trek to
London to pilot Romulus Films' "The Story
of Esther Costello."
This out of the way. he'll produce, script
and direct, under his own independent banner.
"The Big Red One." a story of the First
infantry division in World War II, with which
outfit Fuller served as a rifleman.
"The Big Red One" is planned for filming
in Cinemascope and Technicolor, and a percentage
of the profits therefrom wiU go into
a fund to be established to aid needy veterans
of the famed combat unit. Releasing arrangements
haven't as yet been set. Also on
Fuller's independent slate is a historical
western, "Run of the Arrow." which 20th-
Fox will distribute.
F\iller is shown here being presented with
the Bronze Lion of St. Mark by Dr. Massimo
Cassili d'Ai-agona. Italian con.sul in Los Angeles,
which the filmmaker won for his direction
of 20th-Fox's "Pickup on South Street,"
only Hollywood picture to win an award at
last year's Film Festival in Venice.
Gen. Weylond in Holly^vood
HOLLYWOOD—Gen. Otto P. Weyland.
chief of the U. S. Tactical Air Command, arlived
to appear in an introductory scene for
Warner Bros.' "The McConnell Story." which
stars Alan Ladd as Capt. Joseph McConnell.
triple jet ace. The Henry Blanke production
in Cinemascope, co-starring June AUyson.
was directed by Gordon Douglas.
Alliance Blasts WGA
For Red Issue Vote
HOLLYWOOD—Until the newly formed
Writers Guild of America. West, has "rid it-self
of its Communi-st element." Hollywood employers
were urged to withhold therefrom
"any recognition or cooperation not required
by law" in an outspoken statement prepared
and issued by the Motion Picture Alliance,
militant anti-Red industry group.
Signed by Roy M. Brewer, MPA president,
and scenarist Borden Chase, chairman of its
executive committee, the broadside obviously
was prompted by WGA's recent failure, by
three votes, to adopt an anti-Communist constitutional
amendment. That failure, said
the MPA. is "setting the stage for another
Red invasion of Hollywood." It urged WGA
to "recognize its responsibility to its loyal
American members, to the motion picture
guilds and unions which have taken clear
positions against the enemies of freedom, to
our industry and to our country, by expelling
and forever barring anyone who puts
loyalty to a foreign ideology before loyalty
to the United States of America."
Replying to the MPA attack, the WGA in
a statement to its membership said the
charges were a "grave disservice" to the
industry by imputing that responsible producers
may be hiring scriveners with known
Communist leanings. It stressed that WGA
membership is based entirely on employment,
and that if Communists are now being admitted
it is only because producing organizations
are giving them jobs.
Gunther Lessing Quits
MP Alliance Post
HOLLYWOOD—As a corollary to the
current feud between the Motion Picture
Alliance and Writers Guild of America,
West. Gunther Lessing has resigned as
a member of the MPA's executive committee,
it was di.sclosed by Roy M. Brewer,
MPA president. Lessing. however, is remaining
as an MPA member, it was said.
Brewer declared Lessing's resignation was
submitted in a letter to him declaring
that Lessing is unwilling to be "exposed
to liability by virtue of impulsive actions,"
and that he did not want to become involved
in controversies in which he W'as
not thoroughly familiar with the facts on
both sides.
Lessing. general counsel for Walt Disney
F*roductions, is board chairman of
the Society of Independent Motion Picture
Pi'oducers.
1955 39

in "Rebel Without a Cause" was DENN
Starring James Dean, the David Weisborl
will be megged by Nicholas Ray.
Scripters
Columbia
"Block jack Ketchum, Desperodo," upcor
Morgan starrer to be produced by Sam I
being penned by SAMUEL NEWMAN.
Independent
Theodora Productions, headed by Co
signed HORTON FOOTE, Broadway playrig;
"Storm Feor," based on the novel by Clii
NEW OFFICERS—Elected by the general membership of the American Cinema
Editors to head the org:anization for 1955 are, seated, left to right: Fred Berger, reelected
treasurer; Richard Cahoon, president, succeeding William B. Murphy, and George
Amy, renamed vice-president. Not shown is Eda Warren, retained in office as secretary.
Standing, from left, are board members Roland Gross, William Hornbeck, Alma
Macrorie, Thomas Reilly aJid Aaron Stell. Other board members, not in photo, are John
Dunning and Richard Wray.
STUDIO PERSONNELITIES
Barnstormers
Columbia
DIANNE FOSTER, who stars with Glenn Ford, Barbara
Stanwyck and Edward G. Robinson in "The
Violent Men," opened a three-week personal appearance
tour in Denver, with other stops including Minneopolis,
Memphis, Milwaukee, Ctetroit, Toledo, Indianapolis,
Columbus, Akron, Syracuse, New Haven
and Rochester.
Blurbers
Independent
JOHN DEL VALLE has been named west coast
monager for Mayer and O'Brien, Inc., public relations
Clefiers
Paramount
ALEX NORTH will compose the background score
for the Hal Wallis production, "The Rose Tattoo."
JACK BROOKS and HARRY
Producer Hoi Wallis set
WARREN to write the score for "Artists and Models."
Meggers
AHied Artists
"Spy Catchers," next in the Bowery Boys series,
will be directed by EDWARD BERNDS for producer
Ben Schwalb.
Columbia
Stage director JOSHUA LOGAN was Ticketed to
pilot "Picnic," upcoming film version of the play by
Williom Inge, currently being scripted by Daniel
Toradosh.
Replacing William Dieterle, who has o conflicting
commitment, OTTO PREMINGER was signed to direct
"Joseph and His Brethren," Biblical drama storring
Rita Hayworth, which will be produced by Jerry Wold.
Metro-Goldwryn-Mayer
Forced to withdraw because of illness, Hugo Fregonese
hos been replaced as director of "The King's
Thief" by ROBERT Z. LEONARD. The Edwin H. Knopf
production stars Edmund Purdom, Ann Btyth and
David Niven.
Options
Allied Artists
Producer Lindsley Parsons signed FRANK LOVE-
JOY to star in "Dork Venture," action dromo being
megged by Harold Schuster. FORREST TUCKER will
enact the heavy lead.
Columbia
Added to the cost of Copa Productions' "The
Calico Pony" were JEAN WILLES end STEVE RAINES.
In CinemaScope and Technicolor, the feature is being
directed by George Sherman. Also ticketed were
RICHARD WEBB, JEFF DONNELL and NANCY KULP.
The stars are Van Hef lin, Joanne Woodword ond
Phil Corey. The megophonist Is George Sherman.
JAMES BELL drew a supporting role in the Sam
Katzmon production, "Jail Bait," which stars Tommy
Cook and Sue England under the direction of Fred
F. Sears. Cast as the principal heavy was TOMMY
COOK.
Paramount
Cast OS one of the male leads in "The Mavericks,"
outdoor action drama to be produced by Irving
Asher, was JOHN FORSYTHE. The vehicle will roll
early in the spring with Michael Curtiz megging.
WILLIAM PRINCE, New York stage and TV actor,
was signed for a role in producer Pat Duggan's
Technicolor- Vista Vision musical, "The Vagabond
King," which is being directed by Michoel Curtiz
With Kathryn Grayson ond Oreste Kirkop in the leads.
MITZI GAYNOR joined Bing Crosby, Donald O'Connor
and Jeanmaire in the topline cast of "Anything
Goes," the musicol extravaganza in Technicolor and
VistoVision, which has Robert Emmett Dolan as the
producer and Robert Lewis as the director.
Republic
ANDY CLYDE and SKIP HOMEIER were signed for
supporting spots in "Man From Texas."
RICHARD CARLSON was set for a starring role in
"San Antonio de Bexar." VIRGINIA GREY was inked
for a key role in the historical drama to be produced
and directed by Frank Lloyd, for which Anno
Mario Alberghetti was previously set.
United Artists
Inked to star with Ralph Meeker and Maria English
in Bel-Air Productions' "Desert Sands" was JOHN
SMITH. With Les Selonder directing, the feature will
roll next month. Aubrey Schenck and Howard W.
Koch are the producers.
Producer Edward Small booked PETER GRAVES for
the cost of "The Brass Ring," crime dramo starring
Farley Granger and Anthony Quinn, which was
scripted and will be directed by Maxwell Shane.
Universal-International
GLORIA TALBOT has been set as a replacement
for Colleen Miller in the J one Wy man-Rock Hudson
starrer, "All That Heoven Allows," Miss Miller having
been granted permission to withdraw to prepare for
her forthcoming marriage. The film is being directed
by Douglas Sirk and produced in Technicolor by Ross
Hunter. Added to the cost were CHARLES DRAKE
and DAVID JANSSEN.
Set for a character lead in "The Private War of
Major Benson" was WILLIAM DEMAREST.
JOHN MclNTlRE drew a major role with Anne
Baxter, Jeff Chandler and Rory Calhoun in "The
Spoilers," new version of the action novel by Rex
Beach, being megged by Jesse Htbbs for producer
Ross Hunter.
Warner Bros.
Inked to a term contract and handed a topline
Story Buys
Independent
"Two Come by Seo," o novel by Wil
was purchosed by producer-director Vincei
who plans to film it this summer in T
ground of the story.
Metro-Goldwyn-Mayei
Originally onnounced as hoving been si
mount, "Protection for a Tough Rocket,"
article by Cordelio Boird Gross, has ir
purchosed by MGM, for which studio if
duced by Henry Berman.
20th Century-Fox
Film rights were acquired to "Anostosic
way ploy by Marcelle Maurette and Guy
Film rights were acquired to the untitle
of songwriters Buddy DeSylva, Lew Brov
Henderson, and the property has been
Henry Ephron to produce. Ephron on
Phoebe, also will prepare the screenpio
With Buddy Adier- named to produce
the Century Ended," an upcoming novel
Irby Gwaltney, was purchased. It deals »
infantry company in the Pacific during W
Technically
20th Century-Fox
Handed o new term controct, CHARLEJ
was assigned the lensin§ chores on "A
dored Thing."
United Artists
RALPH BLACK was signed as product
for Edward Small's "The Brass Ring."
Warner Bros.
EDWARD CARRERE was set
Jagged Edge."
Title
as art dire
Changes
RKO Radio
"Seven Bad Men" ;NaT Holt Productio
AT DAWN.
SDG Selects Harold
i
As Critic of the Year
HOLLYWOOD—Because his revii
the past year were "the most perc
conducive to the betterment of m
tares," Harold V. Cohen, motion pic
of the Pittsburgh Post-Gazett«,
named recipient of the Screen
Guild's annual critics' award, it wa
by George Sidney. SDG president,
be presented the kudos at an awa
to be held here February 13.
Rrst annual award, made last
:
to Bosley Crowther, film critic ol
York Times.
Vance King Named I
Of Nassour Publicity
HOLLYWOOD—New publicity d
Nassour Studios, headed by Williai
ward Nassour, is Vance King, vet<
paperman and publicist. King's fir
to beat the drums on behalf of "
of Hollow Mountain," a science-fid
stai-ring Guy Madison and Patrici
which is being directed by Edwai
on location in Mexico City for Vi
40 BOXOFFICE Janui

, of
temiere
Prison
rid press premiere
tion. "Unchained."
I at the California
hino, Calif., minie
the feature was
ited by Warners.
, football great and
acted a.s master of
:enyon J. Scudder,
1 guiding guests on
e agenda also innment
by the prisittend,
in addition
flncroft. Pat Blake,
mte, Donald Crisp,
ia Grey, Gonzales-
Jerry Paris. Paula
;t.
Dk. "Prisoners Ai'e
written, produced
I
Surplus
Meeting
reen Actors Guild
as of last October
I
intelligence report
t annual meeting,
to SAG members
of the negotiating
d suggestions for
ys with producers
ns get under way
ment. The present
d SAG has already
demand additional
ond runs of filmed
i Screen Composers
nternational flavor
olph Deutsch, SCA
directors that
;n invited to join
I des Compositeurs,
itions are presently
ssociate will be put
;utsch said, adding
prime purposes is
y in international
Shoots
ories
ling along Video
., Republic's video
Burrows" and "Milt
Stories of the Cenmer
title-roles Don
Picerni. Franklin
,rd J. White is the
isident of TV Spots.
: to executive as-
•ia's telefilm unit,
Suell Wilder as head
s booked for a dra-
Shot." an entry in
itre series, produced
lecast over CBS-TV.
fOT SINCE the heyday of Gypsy Rose
Lee has an actress shown such a propensity
toward discarding as that currently
being manifested by Marilyn Monroe.
The difference is that Gypsy rose (no pun)
to fame and fortune by shedding wearing
apparel, while Miss Monroe apparently is
trying for some sort of record in getting rid
of husbands, agents, attorneys, -studios and
contractual obligations.
Both the trade and general press have been
so over-weighted with the sometimes-annoying
detaUs of the blonde trouper's most recent
brush with 20th Century-Fox. et al, that
fiu'ther chi'onicling thereof is unnecessary.
In the average controversy over compensation
between a studio and a mummer—no
matter how liberally the latter is being paid—
the sympathies of Hollywood and the general
public lie with the actor or actress. That's
because of natural human reaction to side
with the underdog. It is doubted, however,
that such is the case in the 20th-Pox-Mom-oe
imbroglio.
True, there's no denying that the curvaceous
Marilyn, through her jet-propelled
ascent to top popularity, has been a valuable
property and has made pesos aplenty for
the Westwood film plant. But certainly a
portion of her success story must be credited
to her being cast in pictures which best
showcased her distinctive talents; to a smart,
intensive buildup accorded her by the studio
publicity department and, probably, to shrewd
handling by the agent and legal counsel she
is now undertaking to reject.
So it is entirely conceivable that she is overplaying
her hand and will make the painful
discovery—as have other ranking femme stars
before her—that the descent from popularity's
pinnacle can be even more rapid than
the climb thereto.
One ironical note in the Fox-Monroe imbroglio:
Had problem-child Marilyn returned
to the Westwood fold, her next assignment
was to have been the topline in "How to Be
Very, Very Popular." .\s is, the part lias now
been assigned to Sheree North—so the boys
in the gallery aren't going to be cheated out
of their curves.
Simultaneous news developments revealed
that the same 20th Century-Fox was active
on another controversial front, the one concerning
television's invasion of motion picture's
domain. A terse announcement from
the film plant notified that its Western avenue
lot. which in recent years has been used
only to accommodate overflow production
from the Westwood headquarters, is soon to
be converted to telefilm manufacture. An
auxiliary 20th-Fox organization to make TV
product is in the process of formation, it was
said, and, consequently, several offers from
television syndicates to purchase the Western
avenue property have been turned down.
With studied nonchalance. Fox spokesmen
undertook to minimize the importance and or
significance of the development. Nonetheless.
when an outfit so prominent in motion picture
production devotes a part of its facilities
to video—regardless of on what basis— it can
be considered a sizable forward step for TV.
From Teet Carle's gleaners of the news
fields, a press-stopping tidbit averring that
Alan Ladd was informed that Mr. and Mrs.
C. E. David of Artesian, S. D., were "so impressed
by his portrayal in the title role of
Paramount's 'Shane' that they have given
that name to a male addition to their family."
How lucky the newcomer male is that his
parents weren't impressed by "Rasputin" or
"Ninotchka."
During this open-season on awards, a sorry
bag indeed was brought in by Bill Hendricks'
Burbankian blurbers. who record that a magazine
called Poetry Digest has given its "On
Cue Award of Achievement" for 1954 to Judy
Garland and James Mason for their performances
in Warners' "A Star Is Born."
Which should at least be a contender for
the season's last gasp in kudos.
Among other things, the sovereign state of
Kansas is famous for its corn. That some of
that commodity can easily rub off is indicated
by a venture undertaken by Johnny Flinn's
Allied Artists publicists in an effort to attract
attention to and space for the launching of
the studio's "Wichita"—Kansas, that is. The
AA adjective-agitators would have a breathless
world give credence to the information
that while the "Wichita" company was on
location for three days in Modesto, Calif.,
that community switched its name to Wichita,
and that while Mayor L. A. Donnell of
Wichita, Kas., was concurrently visiting
Modesto, his home city in Kansas, Wichita,
changed its cognomen to Modesto. Is everybody
thoroughly confused?
Despite this merry monicker-manipulation,
it's an odds-on bet that should Jovial Johnny
mail a copy of the release descriptive thereof
to Wichita, it would be delivered in Kansas,
where it should be completely at home—come
next August.
At hand, and bearing the we're-not-tooconfident
caption, "Top Bullfighter May Act
in King Bros. Film." is a still .showing Luis
Miguel Gonxailez Lucas Dominguin, "one of
Spain's foremost bullfighters." who's being
considered for a role in the Kings' next for
RKO release. "The Boy and the Bull." In the
photograph, Don Luis is flanked on one side
by Frank and on the other by Maurie of the
Brudern King.
After this huddle there is no bull that the
renowned toreador cannot confidently face
One day's handouts from Republic's ravery
grouped three items on one page, each of
which trio made reference to "gorgeous Trucolor."
Apparently Milt "Gorgeous" Watt is getting
into a "gorgeous" rut.
2, 1955 41

. . Columbia's
. . Ede
. . HaiTy
. . Dave
START MORE FUN DRIVE—Burtus Bishop, midwest sales director, and George
Hickey, west coast sales manager, conducted a kickoff session for the MGM There's
More Fun at the Movies campaign at the San Francisco exchange. Standing, left to
right, are Howard Harper, Stewart Engfreston and Sid Schuster, salesmen; Bishop,
the regional campaign captain; Hickey; Ray Haberland and Harry Hargreaves, bookers;
Bill Blake, publicist in northern California, and John Coyne, assistant to local Manager
Sam Gardner. Seated are Lila Goodin, office manager; Gardner, and Kay Hackett,
head booker.
LOS
Oherrill C. Corwin, head of Metropohtan
Theatres has been elected president of
Temple Israel of Hollywood, succeeding Steve
Broidy, president of
Allied Artists, who becomes
chairman of the
board of trustees. The
congregation of 1,500
has a heavy film industry
membership.
Heading the nominating
committee for the
. V '^^^^ executive terms
^Ki^
||^\:. ^T^'
W
^^^^ Irving Briskln of
~
'^ '
Columbia . Cutrow,
executive secretary
in the George
Sherrill C. Corwin Skouras-Dick Dickson
offices at the United Artists circuit, resigned.
effective February 1. She will disclose her
new affiliation at that time.
Vic Walker's Surf Theatre in Huntington
Beach, managed by Sam Terry, is undergoing
a complete refurbishing, including installation
of a Cinemascope screen, new seats and
a paint job in and out .
newlocal
branch manager, Harold Green, checked
ANGELES
the Paramount branch . Rose, former
Fox West Coast district manager, and Henry
Pines have taken over the operation of the
Uptown in Pasadena from FWC . . . They
were "nice kids and good customers," in Milt
Smith's book, so the operator of the Santa
Paula Drive-In in Santa Paula picked up the
dinner check in hosting 19 inductees—that
community's entire quota—before they left
in to take over his duties. Lucille Moore is
functioning as his secretary, while John
Laley has been added to the office staff as a
booker and Madeleine Wallace is the new
secretary to Fred Wise, office manager.
Services were held for Jay Haas, 70, who for
many years was an exploitation specialist with
YOU CAN ALWAYS DEPEND ON
FOR THE BEST
SPECIAL
jifjniiK
tor service with the armed forces.
. . . Visitors from
Huddling with Charles Kranz of Realart
was Jack Harris, who heads Exploitation Productions
in Philadelphia
San Francisco included Arthur Ungar, the
popcorn man. and Sherry Sai-ber of Triple
S Supply . Zuma is the new manager
of the Garfield in Alhambra, a unit in the
Vinnicof circuit.
Dave Bershon, pioneer southland showman
who operates the Leimert Theatre in Los
Angeles, received a scroll of appreciation and
friendship from his industry friends at a
luncheon given on his 65th birthday. Presenting
the scroll was Jack Y. Herman of the
Eastland circuit.
'New Orleans' Will Have
Debut at Mardi Gras
HOLLYWOOD—"New Orleans Uncensored,"
waterfront drama produced by Sam Katzman
for Columbia, will be world-premiered February
21 in New Orleans, where most of it was
filmed, the opening coinciding with the
launching of that city's famed Mardi Gras.
Arthur FYanz and Beverly Garland, stars of
the picture, will make personal appearances
and more than 250 longshoremen and union
officials will be guests at the event.
Award Dinner Postponed
HOLLYWOOD—Its annual Golden Globe
Award dinner, originally scheduled for
Wednesday (19 1, was indefinitely postponed
by the Hollywood Foreign Correspondents
Ass'n.
Warner Approves Pla
For 'Animal World'
HOLLYWOOD—Final productioi
have been approved by Jack L. Wa
"The Animal World." which it
'
nounced several months ago would
duced for Warner Bros, release by In
It is set for lensing in Technicolor a
screen and will trace the historj
earth's living things.
A special unit headed by Willis O'B
Harryhausen and cameraman Haro
man will shoot prehistoric scenes r
the dinosaur era, while Allen and hi<
ion associate have checked out for >
to begin location work in the Mi
Natural History.
Allen won an Academy Award in
"The Sea Around Us," another docu
which was released by RKO.
All-Year Solicitation
Being Considered by F
HOLLYWOOD—Because there a
fluctuations in studio employment 1
casioned by global production acti
other factors, a year-around .solici
the Permanent Charities Committee
consideration, it was disclosed 1
Toomey, PCC president, and Ral]
chairman of its 1955 fund raising c
Reporting that subscriptions to c
reached a total of 20,662 pledges fc
225, which is 83.21 per cent of the
goal. Toomey and Clare said overses
"enormously complicates" the task
tation. Further, they declared, hiu
members of unions and guilds maj
of fluctuating employment, be idle d
PCC's once-a-year campaign.
Elmer Rhoden Will H
Hospital Fund Dinner
HOLLYWOOD—Elmer C. Rhode
dent of National Theatres, will fu
chairman of the special fund for
Denver hospital and sanatorium's
tarian of the Year dinner, a SlOO-a
fair to be held March 20 at the Be\
Hotel. Dinner chairman is Don
Paramount executive producer.
Danny Kaye will receive this year's
recognition of his humanitarian war
bassador-at-large" for the United
International Children's Educations
will be presented by Eleanor Ro
past winner.
To Make Film in Boml
HOLLY'WOOD—Vinod Pathak. pi
Indo-American Films, checked in
plete arrangements whereby Rogei
independent filmmaker, will produc
rect a picture in Bombay. Pathak w
and furnish one Hindu star, whili
will supply tw-o American players.
To 20th-Fox Docket
HOLLYWOOD—"Seven Cities of
action drama to be filmed in M
been added to the 20th-Fox dockf
Webb will direct and co-produce
wife. Barbara McLean, a film editc
the leads are Michael Rennie. Cani
chell, Richard Egan and Rita Mor
42
BOXOFFICE :: Janus

,
Salinas:
: Vern
. .
U-
s
Bring
[les
who is making a
?ns. attachable to
;ction of any type
esulting from four
3E exceeded all exmed
the lens the
ide to its quality
At the rate orders
ts soon to have his
md in most of the
JCISCO
atre at Bass Lake,
be handled by the
agency . . . The
merly operated by
I be converted into
ie is the new asreplacing
Dorothy
Mike Hogan. War-
)wn for a few days
amount Theatres,
es headquarters to
sad Earl Long .
r for Griggs Seatveek.
r at Warner Bros.,
recuperating from
iller. Allied Ai'tists
from Los Angeles
Night" and "The
Hulling, AA, and
rheatres, attended
ach Golf Tourna-
Paramount salesd
is using a cane
i Amusement Co..
ive-in there. Cenistalled
by Walter
Theatre, Oakland,
5 conference with
Reports are that
ead together with
n to Oakland will
. . Visitors on the
hens, Dixon Thea-
Valley Drive-In,
Rio Theatre, Rich-
1 Theatre. Sonora;
Drive-In; Barney
William
uisun; Tony Enea,
1 Sal and Johnny
in Oakland.
installing Cinema-
Theatre . . . The
int Fund Theatre
iling Cinemascope
f Kalbhenn. Westhandling
the inhit
plenty of snow
rheatre. King City.
oking and buying.
H. Garcia. Castro-
Paddack.
Hanford; Mason
and his Saratoga
koff. Ritz Theatre,
Winters Theatre,
ith his wife, Cali-
—
—
——
— —
'20,000 Leagues Dominafes LA Scene
Despite Strong Debut of Vera Cruz
LOS ANGELES—Opening very strong at
200 per cent, "Vera Cruz" nevertheless was
relegated to show position behind the phenomenal
"20,000 Leagues Under the Sea,"
which hit 250 per cent in its fourth stanza.
Another substantial opener, at 150 per cent,
was "Green Fire."
(Average Is 100)
Chinese There's No Business Like Show Business
(20th-Fox), 4fh wk I 50
Egyptran Deep in My Heart (MGM), 4th wk 80
El Rey—Romeo ond Juliet (UA), 4th wk 75
Fine Arts The Boretoot Contessa (UA), 11 th wk. . 80
Four Star The Detective ;Col), 4th wk 150
Fox Wilshirc 20,000 Leagues Under the Sea
(Buena Vista), 4th wk 250
Howaii, State Green Fire (MGM), plus. State only,
Port of Hell (AA) 1 50
Hillstreet, Pantoges The Silver Chalice (WB),
4th wk
90
Hollywood Poramount Sign of the Pogon (U-l),
4th wk
90
Orpheum, Hollywood, Warners Wiltern The
Violent Men (Col); The Bamboo Prison (Col),
2nd wk
90
United Artists
I Married o Savage (SR); French
Peep Show (Sonney)
90
Vogue, Los Angeles, Ritz So This Is Paris (U-l);
The Yellow Mountain (U-l)
100
Warners Beverly The Country Girl (Para),
4th wk 160
Warners Downtown, Fox, Loyola, Uptown Vero
Cruz (UA) 200
Warners Hollywood This Is Cineromo (Cinerama),
90th wk
no
'20,000 Leagues' Strong
In Seattle Windup
SEATTLE — "20,000 Leagues Under the
Sea" wound up a four-week run at the Paramount
with a strong 150. Also fiimhing fourweek
runs were "There's No Business Like
Show Business," which chalked up a healthy
125 at the Fifth Avenue, and "Sign of the
Pagan," paired with "Four Guns to the Border,"
which pulled a good 120 at the Blue
Mouse. The Alec Guinness comedy, "The Detective,"
grossed a strong 135 in its first
week at the Music Box.
Blue Mouse Sign of the Pogon (U-l); Four Guns
to the Border (U-l), 4th wk
.120
Coliseum The Violent Men (Col)
.130
Fifth Avenue There's No Business Like Show
Business (20th-Fox), 4th wk 125
Music Box— The Detective (Col) '35
Music Hall ^Deep in My Heart (MGM), 2nd wk. .
.130
Orpheum So This Is Paris (U-l); The Yellow
Mountain l ) "5
1
Poramount 20,000 Leagues Under the Sea (BV),
4th wk 150
"Show Business' in Fourth Week
Remained Top Denver Draw
DENVER — "There'.s No Business Like Show
Business" proved to be the big draw here
in its fourth week with 190 and stayed for a
fifth stanza. "20,000 Leagues Under the Sea"
should have stayed four full weeks, but firm
bookings prevented, so it got only three days
on the fourth. "Athena" was strong at the
Paramount and was also held.
Aladdin Trouble in the Glen (Rep); Go, Man, Go!
(UA) 90
Centre There's No Business Like Show Business
(20th-Fox), 4th wk 190
Denham Block Tuesday (UA) 1 20
Denver 20,000 Leagues Under the Seo (Buena
Vista), 3 days of 4th wk 110
Esquire Earrings of Madame De (Arlan) 40
Orpheum Deep in My Heart (MGM), 3rd wk 85
Paromount Athena (MGM) 1 40
"Cruz'
Tops Frisco
With High 200
SAN FRANCISCO—In a week where there
was only one opening attraction here, the
United Artists paced the first run houses with
a high 200 per cent for "Vera Cruz" in its
third highly successful week. In its first
week, "Young at Heart" opened with 150 at
the Paramount, while the third week of
—
—
——
—
—
"20,000 Leagues Under the Sea" at the Golden
Gate shared second place honors with a similar
gross.
Fox—There's No Business Like Show Business
(20th-Fox), 3rd wk )00
Golden Gate 20,000 Leagues Under the Sea
(Buena Vista), 3rd wk
Paramount Young at Heart (WB); The
150
Cowboy
(LP) 150
St. 100
Artists
200
Worfield Deep in My Heort (MGM), 2nd wk...l10
Froncis—The Silver Chalice
United
Vera Cruz (UA),
(WB),
3rd
3rd wk
wk
'Pagan' a Big Opener
At Portland
PORTLAND—"Sign of the Pagan" held the
spotlight here with a score of 250 per cent.
Broadway Green Fire (MGM) 200
Fox—There's No Business Like Show Business
(20th-Fox), 4th wk 90
Guild The Detective (Col) 200
Liberty Sign of the Pagan (U-l) 250
Paromount Reap the Wild Wind (Para), reissue. .125
Orpheum 20,000 Leagues Under the Sea (BV),
4th wk 110
Delay on Airer Permit
Near Fullerton, Calif.
FULLERTON. CALIF.—Action has been
delayed temporarily on a permit to erect a
drive-in theatre here after protests against
the installation were lodged with county
supervisors by the Fullerton Union High
School district board of trustees and nearby
property owners. The proposed ozoner, a unit
in the Pacific Drive-In chain, would accommodate
1,400 cars.
The school board expressed concern over
noises, lights, traffic, drainage and other
problems since the drive-in would be located
near a proposed new high school.
The county planning commission previously
recommended approval of the theatre, which
would have a 90xll0-foot screen.
Attends MGM Workshop
FRUITA, CALIF.—Bob and Melba
Walker
of the Uintah Theatre attended the MGM
Ticket Selling Workshop recently held in
Denver, presided over by Mike Simons,
MGM director of public relations, and actor
George Murphy. The Walkers recently installed
Cinemascope with Mirrophonic sound.
z^AST. i;fMST£^.7ff?A5T£Sr SERViCe I
/^ORDER«ettex
/SPECIAL
k|RilILER5
FROM
125 HYDE ST. SAN FRANCISCO (2), CALIF.
Gerald L. Karski.... President
Only Theatre in Northwest County Seat
Town pop. over 3.000; County over 30.000. Widf
screen, excellent equip, and seats. Poured concrete
bido. with rentals. One owner many years. High
grosses and low film costs. $15,000 down will handle.
THEATRE EXCHANGE, Bkr.
5724 S. E. Monroe St. Portland 22, Ore.
Phones Ev. 1-7100 — 1-1606
i
I. 1955 43

. . Earle
'
,
Cinerama Observes
First Year in Frisco
SAN FRANCISCO—•This Is Cinerama"
marked its first year at the Orpheum Theatre
here with a gala celebration Thursday January
13. A luncheon, sponsored by the San
Francisco Chamber of Commerce, was attended
by 300 prominent guests. Thomas J.
Mellon, president of the chamber, was luncheon
chairman; Dion Holm, city attorney,
spoke, and Paul Speegle was toastmaster.
Mellon paid tribute to Cinerama for its "contributions
in the educational as well as entertainment
field" and Holm, representing the
mayor, asserted the film has added to the
city's prestige as an entertainment center and
has attracted business to the city.
In the evening at the theatre visitors were
greeted by Pat Fournival, "Miss Cinerama,"
and two "This Is Cinerama" stars, Anne
Haynes and Betty Skelton. Edmund G.
Brown, state attorney general, cut the huge
anniversary cake prepared for the occasion.
San Francisco's Caledonian pipe band provided
the music. Guests included Lester B.
Isaac, national director of exhibition for
Cinerama, and W. J. Mcllwain, western division
manager. Jackson Miller is manager of
the Orpheum.
PORTLAND
•pxhibitors, members of the press and leaders
in lumber circles here attended a preview
Monday afternoon (17) at the 21st Avenue
Theatre of Republic's "Timberjack," which
will be world-premiered in Missoula February
4. Herbert Yates, Vera Ralston. Adolphe
Menjou and other members of the cast
stopped over in Portland en route to Montana
last summer where the picture was
filmed. Francis Bateman, western division
manager of Republic, was here to confer with
Jack Partin on product. Bateman was in
Missoula making plans for the premiere showing
of the film.
Don Prince, RKO publicity department executive,
was here working on plans for "Underwater!"
the Jane Russell starrer which
has been booked by the Broadway for a
February showing. Taking a page from the
Florida premiere of the film. Prince is planning
on getting local reviewers to "review"
the film underwater . Keate was
in working on "Vera Cruz." A special screening
was scheduled for Thur.sday (20* at B. F.
Shearer screening room. A Miss Exquisite
Form contest will be launched to herald the
UA western.
Earle Keat, United Artists exploiteer, was
in town working on "Vera Cruz." Promotion
plans include a contest to be staged by the
Liberty Theatre with the local winner to receive
a round trip air passage to Mexico City
for two, including a week's stay at the Del
Pi-ado Hotel there.
SELL YOUR THEATRE PRIVATELY
Largest coveraoe in U.S. No "Net" listings.
Highest reputation for Icnow-how
and fair dealing. 30 years experience \"
eluding exhibition. Ask Better Business B
reau, or our customers. Know your hrol*ii
ARTHUR LEAK Theotre Specialists
3305 Carulh. Dallas. Texas
Telephones EM 0238 - EM 7JS9
CONFIDENTIAL CORRESPONDENCE INVITED
Registrations at Denver MGM Worksh
DENVER—Nearly 250 attended the MGM
Ticket Selling Workshop here last week. The
registration list follows:
(Fl—Fox Intermountain)
Agren, Williom, Fl, Denver.
Albertini, L. J., Wolfberg Theatres, Denver.
Allen, Everett, Rialto, Casper, Wyo.
Allen Russell, Totoh, Farmington, N. M.
Allison, Bill, Parker Theotres, Dolharf, Tex.
Allmeyer, Poul, Mines, Idaho Springs.
Anderson, Paul, Grand, Rocky Ford.
Anglim, Paul, Fl, Denver.
Archer, A. P., Civic Theatres, Denver.
Ashby, Joe, Chief, Steamboot Springs.
Aydelotte, Fronk, Aggie, Fort Collins.
Boggs, G. E., Westlond Theotres, Colorodo Springs.
Bailey', Tom, Lipperf Pictures, Denver.
Barnes, Frank, Elite, Crawford, Neb.
Bortusch, Otto, Oriental, Denver.
Batschelet, Ralph, Webber, Denver.
Better, Clarence, Buyer-Booker, Denver.
Beaver, Roy, Vogue Art, Denver.
Beers, Don, Santa Fe, Santo Fe.
Beezley, Neil, Midway, Burlington.
Bentz, Norman, Riolto, Cosper.
Boering, Lloyd, Lamor, Lomar.
Boner, H. L., Star, Guernsey, Wyo.
Boston, W. C, Midwest Amusement, Scottsbluft.
Bowman, Paul, Isis, Victor.
Boyd, Foy, Golden, Golden.
Briggs, Roy, Tower, Denver.
Broun, Bud, Stor Vu Drive-ln, Longmont.
Brown, Fred, Block Hills Amusement, Denver.
Brown, H. E., Regent, Shoshoni, Wyo.
Brownell, Irving, Star, Sutherland, Neb.
Bruno, Jock, Main, Pueblo.
Burdick, Frank, Avon, Moorcroft, Wyo.
Campbell, G. L., Rialto, Hoxtun, Colo.
Campbell, Howard, Westlond Theatres, Colorado
Springs.
Campbell, Ross, Orpheum, Sheridan, Wyo.
Condo, C. L., Cando, Westclifts.
Carter, William, Santa Fe, Denver,
Chancellor, Bernie, El Rio, Truth or Consequences,
Chorness, Mrs. H., American Theatre Adv., Denver.
Chism, Ken, Mines, Idaho Springs, Colo.
Clark, Robert, Gibraltor Enterprises, Denver.
Clinebell, Frank, Alexander Film Co., Colorado
Springs.
Cockrill, Mrs. Vera, Denhom, Denver.
Cornwall, Dan, Glen, Glenwood Springs.
Cory, Paul, Wigwam, Bosin, Wyo.
Crawford, Kelly, Allen circuit, Farmington, N. M.
Creamer, John, Holiday, Denver.
Cunyus, Harold, Roxy, Denver.
Corter, Bob, Plains, Sidney, Neb.
David, Ray, Pace, Chodron, Neb.
Davis, Dave, Atlas Corp., Denver.
Dovis, Ray, Fl, Denver.
DeBold Verne, Midwest Amusement, Scottsbluft.
Neb.
Dekker, Joe, Civic Theatres, Denver.
Denmon, John, Denver, Denver.
DiBenedetti, Von, El Raton, Raton, N. M.
DiFiore, Vincent, Cooper Foundation, Denver.
Dunevitz, Sam, Park, Denver.
Dunlap, Otis, Tower, Denver.
Eastman, N. L., Panhandle Corp., Kimball, Neb.
Eldridge, Paul, Cooper Foundation, Denver.
Evans, Merf, Lakewood, Lakewood.
Follonsbee, Mrs. V., Isis, Victor.
Feinstein, Sam, Lincoln, Limon.
Feitz, Leiand, Alexander Film Co., Colorado Springs.
Fitzgerald, William, Denhom, Denver.
Fitzsimmons, Margaret, Gibraltar, Denver.
Fleming, Jock, Centre, Denver.
Freeman, Charles, Ute, Colorado Springs.
Gallagher, Harvey, Bluebird, Denver.
Gillhom, Donald, Plains, Sidney.
Gilmour, Chorles, Gibraltar, Denver.
Goldstein, Art, World, Denver.
Goodridge, H. A., Fl, Denver.
Graves, Cloude, Flotirons, Boulder.
Graves, Russell, Westwood, Denver.
Greenlee, Charles, Silverhill, Oshkosh, Neb.
Greve, Lloyd, Eagle, Eagle.
Griffing, James, All States Theatres, Albuquerque.
Grube, George, Horber, Oklohoma City.
Guild, Russell, Colorodo, Pueblo.
Gwin, E. Merle, Zorn, Benkelmon, Neb.
Hall, Fred, Variety, Akron, Colo.
Homlett, Doviette, Fl, Denver.
Hammer, Don, Lee Theatres, Denver.
Hordm, H. E., Civic, Denver.
Hort, E. D., Westlond Theatres, Colorodo Springs,
Hastings, William, Orpheum, Denver.
Hoyno, Joe, Rialto, Denver.
Heil, Phil, Volley, Fowler.
Hilton, Bob, Empire, Affilioted, Colby, Kas.
Hodge, George, Gothic, Englewood.
Hoig, I. E., Stuart, Lincoln,. Neb.
Hooks, Jennings, Wolfberg, Denver.
Hopper, Frank, Uptown, Pueblo.
Hunt, Herb, Rapid Drive-In, Rapid City, S. D.
Ibold, Gus, Comet, Denver.
Ibold, Walt, Comet, Denver.
Jackson, Doyle, West, Craig, Colo.
Jostorff, Ted, Dakota, Sturgis, S. D.
Jensen, Lorry, Trail, Colorado Springs.
Jones, Dwight, Federal, Denver.
Kelloff, Anne, Pine, Monosso.
Kelloff, Edno Mae, Ute, Aguilor,
Kelloff, George, Ute, Aguilor.
Kelloff, Mitchell, Pine, Monosso, Colo.
Kirk, A. L., Grant, Gront, Neb,
Kelly, E. J., Chief, Pueblo.
Klein, Richard, Block Hills Amuse., Rapic
Knight, T. E,, Knight Theatres, Riverton
Knox, Elsie, Knox, Durango.
Knox, Ted, Theatre Service Supply, Den\
Koonces, Orlond, Rialto, Alomoso.
Kroll, Charles, Lincoln, Lincoln, Neb.
Knill, Fred, Gibraltor, Denver.
Loney, Pete, Riolto, Cosper.
Leeper, H. G,, Chief, Colorado Springs.
Leonard, Gordon, Criterion, Oklohomo C
Lewis, Edna, Peerless, Holyoke, Colo.
Lofgren, M. E,, Chief, Greeley.
Lotito, Robert, Denhom, Denver,
Low, Williom, Ogden, Denver.
Lowrey, Lorry, Hippodrome, Julesburg,
Lusk, Deitz, Theotre Architecs, Colorod(
Lydoy, Paul, Fl, Denver.
Mock, Irving, Filmock, Chicogo.
Mogor, Erna, Pastime, Pine Bluffs, Wj
Martin, Mert, Unique, Gunnison.
Mortinez, Seby, Fox, Wolsenburg.
May, Keith, Fox, Aurora.
Moyne, Donald, Lake Drive-ln, Pueblo.
McCormick, George, McCormick, Canon
McCormick, Harold, McCormick, Conon
McGee, Pot, Cooper, Denver.
McLaughlin, C E,,Ritz, Los Animos,
Medoro, Mel, Wolfberg, Denver,
Medley, Tom, Block Hills, Denver.
Meier, Dorothy, Wyoming, Lusk, Wyo.
Meier, Melvin, Wyoming, Lusk.
Menogh, Elden, Big Top, Fort Lupton.
Mitchell, William E., Ritz, Denver.
Monson, Don, Ute, Rifle.
Morrison, Loren, Elks, Ropid City, S. I
Mosemon, Leonard, Plains, Sidney, Neb
Murphy, Tom, El Raton, Roton, N. M.
Myers, Lyie, Yuma, Yumo.
Nelson, Robert, Fox, Leodville.
Newkirk, Les, Fox, Boulder.
Ostenburg, W. H. jr.. Ill, Midwest
Scottsbluft.
Pocheco, Norman, Atlas Corp., Denver
Porker, J. C, Mission, Dolhort, Tex.
Peterson, Jomes, Vogue, Littleton.
Petry, Albert, Liberty, Pogoso Springs.
Phillips, Don, Empire and Affiliated, C
Phihpson, M. H., Corrol Drive-ln, Hud
Pike, Alberta, Vogue Art, Denver.
Pipitone, Nino, Esquire, Denver.
Poland, Gale, Gem, Hill City, S. D.
Powell, J, K., Wroy, Wroy,
Pyle, Gene, Lyric, Choppell, Neb.
Ribble, Tom, Star Drive-In, Albuquerq
Rice, Harold, Fl, Denver.
Ricketson, Rick, Fl, Denver.
Rider, Frank, Choteou, Wounefo, Neb.
Roberts, E. Frank, Cooper, Denver.
Roberts, John, Wolfberg, Denver.
Romano, Ann, Rex, Louisville.
Romano, Cormen, Rex, Louisville.
Rothmon, Paul, Lee Theatres, Denver.
Rudick, Moe, Gila, Silver City, N, M,
Senders, Si., Fl, Denver.
Sowoyo, John, Strand, Trinidad.
Schofluetzel, John, Sterling, Greeley.
Schmidt, Dorronce, Trail, Bridgeport,
Semon, Lionel, Pueblo Drive-ln, PuebU
Sherman, Jo Anne, Fl, Denver.
Shire, Charles, Nebrosko, Lincoln.
Simon, Bill, Princess, Del Norte.
Smiley, Tom, Wolfberg, Denver.
Smith, J. R., Chief, Steamboat Spring!
Smith, Les, Fl, Longmont.
Smith, Richard, Mayan, Denver.
Spohn, Bob, Booker, Denver.
Specht, Eddie, Solido, Solido.
Spiilone, Fronk, Flotirons, Boulder.
Stonger, R, L., Evans Drive-In, Denver
Starsmore, Lorry, Westlond, Colorodo
Steele, Billie, McCook Drive-ln, McCool
Stevens, Louis, Pastime, Pine Bluffs, V
Stroh, Rhuben, Nuggett, Telluride.
Strong, Luther, Mesa, Grond Junctior
Stuever, Charlotte, Rialto, Denver.
Tagert, William, Skylite, DeJto, Colo.
Thomoson, Dovid, Rainbow, Cope, Col
Thorne, Ed, Cooper, Oklahoma City.
Troxler, Alva, Wolfberg, Denver.
Troylor, Harvey, Cooper, Grand Juncti
Vondeventer, William, Lokeshore, Der
Vernon, Allen, Wolfberg, Denver,
VIeck, Joe, Fox, LoJunto.
Walker, Bob, Uintoh, Fruita.
Watson, Bob, Logan, Sterling.
West, Owen, West, Rock Springs.
Wilhelm, Horry, Tabor, Denver,
AA
BOXOFFICE
:: Janu

Exhibitors Study Ticket Selling at Workshop
bitors and film folk registered for the MOM Ticket Selling Workshop at Denver. Sitting at the table in left
Mr. and Mrs. H. L. Boner, Irving Mack, M. E. Lofgren and Edward Kelly. Right photo: Norman Bentz, Everett
id Feitz, Frank t'lineball. (Second table) Pete Laney, VV. H. Ostenberg III, Charles Gilmour, W. C. Boston, Vern
(Unidentified), Don Cornwall and Sam Wormus.
aul .Anderson. Phillip lleil.
o) Don Beers. Bob Walker, .Vrt (ioldstein, Frank .Aydelotte, Ross Campbell, Paul Cory, Nate Eastman. (Second
el, Chuck Kroll. George Grube, Ed Thorne, Jack Bruno, Ike Hoig. (Third table) Frank Hopper. Larry Jensen,
hire, Charles Freeman, Frank Roberts. In right photo may be seen (front table) Dorrance Schmidt, Fay Boyd,
specht, Esmond Hardin, Frank Barnes. (Second table) Charles Greenlee, Mert Martin, George Hodge, William
:, Dave Davis.
ow only) are Harold Brown, Don Wayne, Lionel Semon, Mrs. Edna Lewis, John Sawaya ajid Al Petry. Right
oe Dekker, Dwight L. Jones, John W. Creamer, William Vandeventer, Otto Bartusch, and (back row) Wilbur
TS. Ted Knox and Mrs. Melvin Meier.
m
ncncscm
son, Sam Dunevitz, J. C. Parker, Kelly (raw ford. Bill Tagert, Ku^sell .Allen. Right photo shows Leonard Mose-
Don Gillham.
eceding page)
Boulder,
nver.
3erg, Denver,
r, N. M.
3, Denver,
nd.
y-
, Julesburg.
, Julesburg.
ns and Emery Austin,
I Reynolds, Dollas; Mr.
rge Murphy, Hollywood;
Francisco; Bill Williams,
Ivon Fuldauer, Chicago;
Allan Wieder, Seattle;
imith, Sheo circuit, and
Frank Jenlcins, Jerry
de Newell, Floyd Brethjnver.
DENVER^More than 250 attended the
MGM Work-shop held here last week. There
were more exhibitors in Denver for the affair
than were ever here for any event in the
pa-st. Emery Austin, executive from the New
York home office, the principal .speaker, went
into many phases of ticket selling.
While the Workshop was in progress Gov.
Ed Johnson proclaimed January as "Go to the
Movies Month."
The day after the Workshop Colorado
COMPO gave a luncheon for members of
the state legislature, just starting theii- annual
session. About 400 attended this affair, which
was addressed by George Murphy. Hollywood
goodwill ambassador, who told the legislators
and theatre owners some of the bright sides
of life in Hollywood, and of the efforts of the
filmmakers, distributors and theatremen to
give people good entertainment. The luncheon
is an annual affair.
After the luncheon a half-hour business
session was held by COMPO. and Pat McGee,
president of the Rocky Mountain unit, and
Sam Feinstein told of reasons why theatremen
should support COMPO, with dues set at
five cents a seat. McGee told of COMPO
efforts in tax and other matters, while Feinstein
pointed out why exhibitors should join.
The two days wound up with a dinner
dance given by Variety Tent 37, with about
260 attending.
All of the meetings were held at the
Cosmopolitan Hotel.
!2. 1955 45

. . The
. . Twentieth-Fox
SALT LAKE CITY
^he face of Salt Lake City area theatres has
undergone quite a change in recent
months. The latest to install Cinemascope is
the Rialto, one of the downtown area's storied
showhouses. Nearly all second runs in the
city area also have Cinemascope.
Jack Swonson's brother Kayo has resigned
his position at National Screen to join Jack
in his theatre enterprises. Jack took over
the Colony several weeks ago and turned it
into a three-picture house which has been
coining money on popcorn and candy as well
as pictures. Just recently Jack took over the
State.
Tania Karol has been named manager of
the World Playhouse and Tower Theatre,
operated by an organization headed by George
Hatch, Sid Cohen and Irving Gillman. Miss
Karol succeeds P. A. Speckart, who resigned
to devote more time to the Golden Rule
Club, a safety organization, and other pursuits
. . . Mr. and Mrs. Don V. Tibbs have returned
from Hawaii, where they visited with
their daughter and son-in-law over the
Christmas holidays.
Eugene Jelesnik, genial man about Filmrow,
has resumed his television program. Video
Fi-olics ... A new drive-in will open late
next summer in the south part of Salt Lake
County, and another is expected to open in
the southeast section . . . Anne FYancis, only
feminine player in "Bad Day at Black Rock,"
was here on a tour on behalf of the film,
which was playing at the Uptown.
R. M. Beber, motion picture owner and
operator, has been named a vice-president of
the Bank of St. George. This southern Utah
community was the site last summer for the
production of "The Conqueror," Howard
Hughes $6,000,000 picture starring John Wayne
and Su.san Hayward ... A group from Republic
Pictures has been in St. George the
past three weeks to film "The Man From
Texas," starring John Payne and Mona
Freeman.
Edward Redmond Dies
SAN JOSE—Edward Redmond, West Coast
theatrical figure, died here recently. He was
in the theatrical business for many years
and ran the old Novelty Theatre in Fresno
about 1910. Redmond operated stock companies
up and down the coa.st, after coming
to California from New York in the 1890s.
Small Fire at Fresno
FRESNO— A fire started in the Azteca
Theatre when woodwork was ignited by an
overheated floor furnace. Although there
were patrons in the theatre at the time,
there was no disorder and firemen quickly
put out the flames. Damage was estimated
to be around $100.
WE CAN SELL YOUR THEATRE
SUBURBAN
HOMES CO.
THEATRE SALES DIVISION
CALL- IRV BOWRON -WRITf
Ph. PR. 4-327S
274S-S.E. S2nd
KE 1374
Pertland 66, Of*.
COLORADO PROCLAMATION— Gov.
Edwin Johnson of Colorado signs a proclamation
saluting exhibitors of the state
and declaring January "Go to the Movies
Month." John Ericson, star of "Bad Day
at Black Rock" (center) and Emery Austin,
MGM exploitation head, look on.
DENVER
pdward J. Mapel, city councilman the past
12 years and owner of the Gem and Colorado,
will run again for the city council.
Mapel has been president of the council
twice . . Ray Davis, retiring chief barker
.
of Variety Tent 37, was given a portable
television set at the club's winter ball in
appreciation of his efforts in keeping things
going while the club was without quarters,
having been burned out early last year. The
club hopes to move into new quarters at the
Cosmopolitan Hotel in May.
Nebraskans Harold OLson, Sidney, and Kenneth
Swartz, Red Cloud, are building a 400-
Tent 37
car drive-in at Florence, Colo. . . .
gave the University of Denver speech and
hearing clinic $1,000 to be used in the purchase
of equipment . . . Richard Klein, general
manager of the Black Hills Amusement
Co., Rapid City, S. D., was in for the MGM
Ticket Selling Workshop and brought with
him managers of the circuit's several theatres
in South Dakota, Nebraska and Wyoming.
Pat McGee, Cooper Foundation general
manager, arranged for his theatre managers
and their wives to be in for the MGM Workshop
and the other events of the two-day
affair. The group held two business meetings
of their own and the ladies were entertained
by Mrs. McGee at her home with a bi-unch
... A car prowler broke into the car of
William Sombar, United Artists salesman,
and got away with clothing and other merchandise
. . . Herb Buschmann. UA salesman
headquartering in Albuquerque, was in for
conferences with Manager M. R. Austin.
.
Marvin Goldfarb, Buena Vista district
supervisor, went to Salt Lake City on business
100,000th ticket to "20,000
Leagues Under the Sea" was sold at the close
of the third week of the film at the Denver
• . . C. U. Yaeger, Atlas Theatres president,
went to California for tltree months
Going to San Fi-ancisco
. . .
for a 20th-Fox sales
meeting were Manager V. J. Dugan and salesmen
George Tawson, Paul Snoddy and Dick
Fiilham.
SEATTLE
T oren Sackrider has been added to
ling advertising staff. He wa
circuit's Palomar and the Northgat
Fitzhugh. who has been the assista
in the Sterling office, has taken over
ment of the Roosevelt Theatre, s
. . . Darrel
John Hammond who joined the U.
ber of Commerce
Sau;
taken over the buying and bookin
Cameo in Tacoma, foi-merly handlec
Smith .
Mana
Burk. office manager Jim Brooks i
men Glen Haviland and Mike Pc
tended the sales meeting at the Cli
FYancisco on the 17th and 18th.
Ed Cruea, Allied Artists manager
ing with the Seattle Council of Chu
the Greater Seattle Gospel Crusadi
motion of a two-reel fUm on evangi
Graham which is to be released
February. Tickets will be distri
church members . . . John Rickert, U
operations representative from N
and Art Greenfield, local manager, a
of the University of Southern Califo
incidentally, Rickert, Greenfield
Stanton, the latter office manager ai
all lived at different times in the sai
ment house in San Francisco.
Lou Pressler, United Theatres, \
in California and Nevada . . . Fi
Sterling vice-president, was on an
trip south . . . Walt Thayer, booker
Theatres, left on a two-week vacs
to Los Angeles, Denver and Houstoi
Walker, Allied Artists salesman, is
Bellingham. Blaine and points nortl
Rainier (Ore.) Theatre has install!
Walker screen and anamorphic le
tained from National Theatre Suppl
Dody Heath, Seattle actress, has
film role in "Brigadoon," which wi
Music Hall. Miss Heath, who is a
of the University of Washingto
school, has played principal role
Broadway hits, "South Pacific,"
Grows in Brooklyn," "A Girl Can,"
Men, Oh, Women!"
'.
Filmrow visitors included Har
Lewiston, Ida.: Mr. and Mrs. Jei
Rio Theatre, Brewster; Mr. and ^
Smith, Tonasket: Joe Rosenfield,
Al Fernandez, Clallam Bay; And
Olympic, Arlington, and Keith
North Bend.
Preliminary work on an extensiv
eling program has been started at t
Theatre by Hugh Becket, Seattle
who has taken a ten-year lease on t
house, with an option for an additi
The Moore will replace the Metropc
many years the center of the city's
l
life, and will show roadshows, reciti
cal programs and the Seattle Sympl
seats will be recovered and the nu
creased from the present capacity o
2.000. The job will be supervised b;
Becket, head of an architectural a
neering firm in Los Angeles. Don Bi
impresario's brother, is here to transl
ing board plans to reality. The reo;
scheduled in April.
In France i
color does not exercise
cant attraction to most motion picti
tators.
46 BOXOFFICE Januar;

Installed
'ent4
ur, head booker for
cuit, was installed
Tent 4 at a lunchthat
marked the
club's new headil.
i: first assistant
^&M district man-
Gordon Halloran,
ough guy, Joseph
Jim Goldsmith.
ically is national
Sdward, immediate
egate to the 1955
Hubs International
ew in addition to
^. Kropp. Tommy
in Meinardi, Tony
,ur.
n a suite of three
of the Chase, conb
by a convenient
he Lido quarters
luncheon sessions
lerings.
d Studio
'icture
re Production Co.,
IS here, is starting
Hollywood cameras
the first of three
or entertainment
s for 1955.
)on, according to
1 Niles, vice-presit,
Chicago exhibiwill
be showing
grade Hollywood
iuction.s financed
instigated by the
;ago home office.
of the first films,
racle at Santa
ta," starring Jack
n Superscope and
vid Butler.
d the old Charlie
d, which has 122
stages.
!nt and sole owner
)S, for many years
ing commerical art
Kling Studios here
account executive,
; announced.
[uipment
)xy Theatre, owned
roffer, has recently
ojection and sound
screen has been
lied
shortly.
lirthdays
loss Scaggs. maneatre,
is giving a
erson whose name
Birthday" column
FRIENDLY DUO—Producer William
Perlberg, left, in Chicago to promote his
•The Bridges at Toko-Ri" and "The
Country Girl" for Paramount, is seen
chatting with John Balaban, head ot
Balaban & Katz Theatres at a Chez Paree
reception given in Perlberg's honor by
the local Paramount branch. George
Seaton, co-producer, and Perlberg were
touring tlie country on behalf of the pictures.
Sol J.
Hankin, 72, Dies;
Long a St. Louis Film Man
ST. LOUIS—The funeral of Sol J. Hankin,
retired
theatreman, film salesman and independent
exchange owner who died on Pi'iday
afternoon (14), was conducted at the Rindskopf
Chapel Monday.
Hankin, 72, retii'ed about two yeai-s ago
because of ill health, and in recent weeks
has been in a nursing home. The evening
before he died he attended an oldtimers
gathering at the Elks Club as the guest of
his old friends Charley Goldman and Tommy
James, local theatre owners, and E. J. Martt,
head of the Empress Sign Co.
He was a native of Russia. Early in his
career he was employed as a waiter in local
hotels. About 1914 and 1915 he mounted
advertising and publicity paper here for such
companies as Mutual, Universal and World
Wide, having offices at 622 Olive St. Not too
long after Hankin opened his own states
rights exchange on the second floor of the
Empress Theatre building. Subsequently he
opened the first Educational office in St.
Louis. In 1928-29-30 he was district manager
at Pittsburgh for Warner Theatres. Later he
went to Philadelphia, and then to New York
City. He returned to St. Louis and from 1939
to 1950 he was on the sales staff of Universal
Pictures under Manager Harry Hynes. Later
he joined Allied Artists-Monogram under
Manager Maurice Schweitzer.
Kanfox Realty Corp. Buys
Burford Theatre Building
ARKANSAS CITY, KAS.—Richard Brous,
president of Fox Midwe.st Amusement Corp.,
has announced the purchase by the Kanfox
Realty Corp. of the Burford building here,
containing the Burford Theatre and a number
of stores. Fox Midwest has operated the
Burford for about 20 years on a lease.
DeVallon Scott has been signed to prepare
the script for Republic's "The Maverick
Queen."
KMTA Board Ranges
From 16mm to Ascap
KAN SAO Cll'^— In sp.te of the six-inch
snow, tiie Kaiisas-Missjun Theatre Ass'n
uoard ol da-eu^ors nieei.ng Wednesday (19)
was well attended. Most ol the members arrived
in ume lo partake of the excellent
buffet luncheon which office secretary Zella
Faulkner had arranged. Following the luncheon,
Columbia and Paramount screened product
reels in the Pai'amount screening room.
Members then returned to the KMT.'V office
where President Ed Harris, Neosho, led a
discussion of the convention March 2, 3, which
will feature the MGM Ticket Selling Workshop
on Tuesday, and a program on drive-in
and conventional theatre problems on
Wednesday, with booths of equipment displays.
M. B. Smith heads the program committee.
After the convention discussion, most of
the time was given over to a "bull session"
on problems brought up by individual exhibitors.
Dave Dallas of the Midcentral circuit
at Manhattan wondered how many late films
are now being released on T'V. He explained
he recently played "Treasure Island," then
found out it had been unreeled on TV the
Wednesday night before he showed it. Harris,
who has been making a survey of the pictures
which also are on 16mm, called attention to
a number of catalogs which will be on file
in the KMTA office for reference when members
wish to check if a certain booking may
have played in 16mm at the high school or
other community auditorium the week before.
Attention was called to the fact that Arnold
Gould at Jefferson City has been made
legislative representative to keep exhibitors
informed on bills of interest which come before
the Missouri legislature. For Kansas, it
was felt Hank Doering of Garnett and a
member of the legislature would be able to
help them keep abreast of pertinent legislation
proposed.
The legal aspects of music infringement
on Ascap and BMI were given serious attention
since exhibitors are unable to receive
lists of copyrighted music from the companies
unless they buy Ascap licenses.
Don Burnett brought up the matter of filling
out separation cards within 24 hours
after an employe leaves as a protection
against his rate being increased in case the
employe applies for unemployment compensation.
Dallas called attention to various centennials
planned in Kansas, one for Manhattan
this year, and the state centennial in 1960.
He suggested KMTA write to the centennial
committee at Lawrence, of which Dr. Robert
Taft is president, suggesting producers be
urged to make more and better historical
films. Harris requested him to draft such
a letter.
Virgil Harbison of Tarkio brought up again
his belief that some exhibitor organization
like COMPO should sponsor a national weekly
TV program publicizing pictm-es, since TV
has brought such good results on those pictures
which have been advertised over it.
Other Mi.ssourians who attended included
Frank Weary III. Henrietta; Frank Weary sr.,
Richmond; Tom Edwards. Eldon; George
Baker. Earl Jameson jr. and Nick Sonday,
Kansas City; Lauren Turner, Independence.
Kansans were Al McClure, Wichita; John
Basham, Topeka; Calvin Strowdg, Abilene;
BobBisagno, Aug^usta; Marty Landau, Horton.
2. 1955 47

-
Announcing
Ballantyne 'H' Series
Quality • plus • Economy
$560
EACH
To meet the needs of drive-in operators w ho want a low cost qu
speaker, Ballant\ne introduces its new "H" Series in-a-car spea
Speaker is housed in a sturdy sand cast aluminum case finishe
two-tone gray enamel. Single cone speaker is of excellent quality
the entire unit is weather-treated to gi\e long service and protec
Available with straight cord or koiled cord at slightly higher
j
"E" Series Single-Cone
Another high quality single-cone,
weather treated spealcer unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
hammerloid gray enamel.
"A" Series Double-Cone
Patented Ballaniyne double-cone speak-
'
ers are unique in the drive-in field. Two
cones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
Series Dooble-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
BLUE AND WHITE DOUBLE-CONE
AX90 Straight Cord—No Downlight
AX91 Koiled Cord
. No Downlight
AX92 Straight Cord — Downlight
AX93 Koiled Cord - Downlight
HAMMERLOID GRAY DOUBLE-CONE
0X90 Stroight Cord—No Downlight
0X91 Koiled Cord— No Downlight
0X92 Straight Cord — Downlight
QX93 Koiled Cord — Downlight
HAMMERLOID
GRAV SINGLE-CONE
E90 Straight Cord — No Downlight
E91 Koiled Cord — No Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY
SINGLE-CCI
H90 Straight Cord — No Dowi
H91 Koiled Cord — No Downli
H92 Straight Cord — Oownligl
H93 Koiled Cord — Downlighl
1712 Jackso St
'^BallantunedpRpOliy,
Omaha, Nebros
EDW. MIKKELSEN
4646 North Clifton Ave.
Chicago, Mi.
THEATRE SERVICE CO.
827 Wayne
Topeka, Kansas
48
BOXOFFICE
:: Janua

: four
i
Don't
Loop
—
V pictures in Loop
esses. All maingh
levels. "Aida"
ncreased busine.ss
son" and "Destry"
losevelt. Business
ith two reissues
The Big Sleep."
its opening week
New MITO Committees
Appointed by Kropp
—
195
stage revue,
285
a (Cinerama),
200
195
Crest of the Wave
195
), 4th wk 235
MGM), 3rd wk.. .205
The Big Sleep
195
ike Show Business
245
.190
Destry (U-l). . .
der the Sea (BV),
290
wk 165
e (WB), 3rd wk.. .200
5 (UA), 2nd wk.. .195
d wk 210
te (Burstyn), plus
;), reissues 185
3t
o£ the Pagan"
Fox houses,
.ys. This was the
jxcept for "Romeo
•eek at the Kimo,
;rage. A six-inch
nee the latter part
i
t" went phffft at
the documentary
s Is Your Army."
No Business Like
rth week. "Cattle
IS just an average
" held up at the
il had not picked
.•ell as expected.
wk,; The Promoter
ement 115
rd wk 160
3ur Army
95
Killer Leopard
1 00
.ike Show Business
110
Streets (UA). ... 95
th wk 75
node—Sign of the
(LP) at Tower and
150
•h wk 130
ilates
3 for '55
the Variety Club
monthly meetings
id directors in line
xpressed by Jack
help encourage
t.
membership meetclubrooms
in the
[ternoon i22i. Puwill
be held the
lonth. while those
:he first Friday of
icers and directors
ngements are now
;ee headed by Nat
chief barker.
Assembled for the first meeting of the Missouri-Illinois Theatre Owners board of
directors are, seated, from left to right: William T. Powell, Bess Schulter, Kegina
Steinberg, Louis .\n.seU, Kenneth Hirth, Thomas James, President Lester R. Kropp,
Joseph Ansell, Myra Stroud, Tom Bloomer, Pete Medley, Frank Hen.son and Edward
.Arthur. Standing: Clyde Metcalf, John Meinardi, Tom N. Edwards, Spere Karides,
Eddie Clark, William Kaimann, David Barrett and Russell Armentrout.
ST. LOUIS—Lester R. Kropp, president of
the Missouri-Illinois Theatre Owners, has announced
his committee assignments for the
year as follows;
Legislative—Phil Nanos, Senator Edward
V. Long, Arnold Gould and Harold Farmer.
Convention and tradeshow—Bess Schulter.
John Meinardi. A. D. Magarian, Louis Ansell
and L. J. Williams.
Lake of Ozarks joint meeting with Kansas-
Missouri Theatre Ass'n — Tom Bloomer,
Tommy James, William Kaimann, Harry
Miller, Tom Edwards jr. and A. D. Magarian.
Membership—Paul Krueger, Edward B.
Arthur, Charles Goldman. Pete Medley. Pete
Gloriod, Kenneth Hirth, Eddie Clark, Clyde
Metcalfe and Robert E. Johnson.
Board meetings—L. J. Williams. Russell
Armentrout, Frank Plumlee, Louis Jablonow,
Bill Griffin, Loren Cluster, Warren Pirtle.
FYank Henson and Howard Zulauf.
Tom Bloomer, Belleville. 111., is the MITO
member on the TOA executive committee,
while members on the TOA board are Lester
R. Kropp, Tommy James and Paul Krueger.
The board, at its meeting In the Melbourne
Hotel, awarded honorary memberships
to Arnold Gould. Durwood manager at Jefferson
City, who has done such effective work
for the industry during sessions of the general
assembly and in his contacts with Gov.
Phil M. Donnelly and other state officials: to
Jim Castle and Frances Lohmeyer. both
Paramount publicists, and to David F. Barrett.
BOXOFTICE correspondent.
The board recommended attendance at the
second annual National Allied drive-in convention
here Februai-y 8-10. The February
board meeting will be held in the new quarters
of the Variety Club in the Chase Hotel
on the morning of the 8th so the MITO directors
can take in the Allied drive-in luncheon
se.ssion at noon in the same hotel.
The MITO board adopted a re.

. , . Burtis
^n BOXOFFICE Janui
CHICAGO
IJarry Hoag, who owned the Momence illl.i
Theatre; Dominic Cristallo, Chicago pro-
. . . Virginia
jectionists union executive, and Edward
Mayo
P.
Mooney died last week
and her husband Michael O'Shea stopped here
between planes on the way to Hollywood after
attending the premiere of "The Silver Chalice"
John Ericson is
at Saranac Lake, N. Y. . . .
due here the latter part of January for promotion
of "Bad Day at Black Rock" and "Green
Ericson has a role in both productions.
Fire."
.
Don Hartman is expected here as a Paramount
Stanford Kohlberg,
office visitor . . . who has purchased the Starlite Drive-In, said
his experiment with a small ice-skating rink
has proved so successful that he is doubling
its size Marlon Brando took time out for
.
breakfast
.
at the Ambassador West before
going on to Hollywood to start rehearsals for
"Guys and Dolls," in which he sings and
dances for the first time . . . Bell & Howell announce
the appointment of John P. Buchan
as controller and John N. Latter as his
Eissistant.
Capacity crowds watching "There's No Business
Like Show Business" at the Oriental
Theatre are undaunted by workmen and
painters working night and day to complete a
CANDY - POPCORN
- SEASONING -
For Theatres and Drive-Ins
Distributors
LORRAINE CARBONS
MISSION ORANGE
of
Send for Price List
Freight Prepaid on $100.00 or More
KAYLINE CANDY CO.
1220 S. Michigan Avenue Chicago 5, III.
redecorating job. Scaffolding, suspended by
cables, has been up for a month. Watching
the project with great interest are some of the
oldtimers who have been with the Oriental
since its auspicious opening with Paul Ash
May 8, 1926—Louis Green and Bill Laise, the
stagehands, and projectionists Julius Dickstein,
Leslie Linick and Louis Herman.
. . .
Bernard Jacon, IFE executive, is due here
next week to launch a new sales drive, and
to discuss new IFE products with exhibitors
Cleo Moore is due here in a week to
at the Roosevelt,
publicize "Women's Pii.son"
in which she plays.
Jonas Perlberg, the veteran showman just
out of Michael Reese Hospital, wrote a note
to the pope telling him he had exactly the
same ailment—and was able to lick it. He
got an immediate reply, in which the pope
said he, too. was much better!
Sam Kaplan, manager for Albert Dezel,
went to New York City on business. Pi-ior to
his departure he conferred with Robert Lippert
on "They Were So Young" ... In Gov.
William Stratton's "Go to the Movies in January"
proclamation he stated the motion picture
theatres of Illinois "represent an important
and unique activity, not only as
progressive enterprises, but also as a community
New members of the
service" . . . expanding IFE staff here are Robert Jacobson
and Audrey Fishel.
That 860,000 was spent developing a parking
plan which ultimately led to downtown
municipal garage construction, is one of the
facts brought out in a film produced by
Kling Film F*i-oductions for the Chicago
Ass'n of Commerce and Industry. William
Hollander of B&K and Otto Eitel of Eitel's
Palace have been working with the State
Street Council for increased parking facilities
Bishop jr. returned from a plane
tour of the country as captain of the 1955
MGM Motion Picture Celebration.
For Quicker, Easier Profits from Wide Screen Pictures
Abbott Points a Sure-fire Way with —
RCA Complete Stereophonic
Sound Equipment
For Drive-ins and Indoor Theatres
/Jlio, Another Sp^ecialtdf. . . . Push
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on how
Abbott
YOUR
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Thcotre
away
. .
for
indoor
the full
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RCA story
. . .
.
can be easily and economically converted to exhibit
the popular, new wide screen pictures NOW grossirig
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With the help of nationally-known RCA theatre
engineers, Abbott Theatre Equipment makes recommendations
at no cost to you for o COMPLETE
PACKAGE to fit your theotrc and your budget.
RCA Stereophonic Equipment is availoble in everything
from single track magnetic sound for drive-in
Back Chairs
theotrcs (a» only $1,536) to 1, 3 ond 4 trock sound
systems for indoor theatres (at $2,040 and up).
RCA Projection Equipment, Sound Systems and
superior Dyno-Litc Wide Screens ore giving complete
satisfaction in hundreds of prosperous theatres
throughout America and the Chicago orea. Let
us show you the list of the
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fvery(/i;ng in Theatre
Equipment and Supplies
Abbott Theatre Equipment Co. ^
1311 South Wabash Ave. Chicago, Illinois
Illinois Installations
Get Local Coverage
CHICAGO—Cinemascope and o
."^creen installations continue to rec
newspaper coverage throughout
Among the many recent installation!
including the papers featuring the
izations, are:
Wilmington Advocate—An 11-inc
article discussed the complete mod
of James Butcher's Mars Tlieatre,
eluded the installation of both Gin
and VistaVision. The Gardner
featured the same article.
Sycamore Republican—The $22,0C
and V'Vision installation at J. J. M(
State also received an 11-inch feat
ment, with heavy emphasis place
new RCA Dyna-Lite screen and
track stereosound system.
Milford Herald News—With the
'.
tion of Super Panatar anamorphie
paper quoted Milford Theatre owne
Clark as saying he is now equippe'
in all the new wide screen techniq
Streator Times-Pi'ess—Following
pletion of a Cinemascope installat
Majestic Theatre, the paper listed
of features booked by Manager Mill
to show with the new equipment.
Eureka Journal—Manager Joe
received coverage when he annoi
installation of a wide screen in
theatre.
Pontiac Leader—The installation
& Lomb lenses and a Walker :
Cinemascope at Edward G. Zorn'i
was reported along with a descript
new system by Manager Gordon W
Arsenal Is Urged to S
'.
This Is Your Army'
KANSAS CITY—All personne
Remington Arms Co. and the
Arsenal at nearby Independence i
by the commanding officer to sei
Your Ai-my" at the Loew's Midlai
City first run theatre, in conjun
Columbia's "Phftft" during the
January 14-20.
Notices were posted on the bull<
and a recommendation by N. I.
commanding officer of the ordna
was printed in the Lake City Trac
house organ, for the attention c
ployes to see the documentary ref
army in action.
Produced by Fox Movietone Nev
minute .subject is spon.sored by tl
of Motion Picture Organizations
tributed tln-ough the local exchans
W. Lewis, RKO manager in Kans
the exchange area chairman.
Loge 19 Committees
ST. LOUIS—Wayne W. Stephen
mount, president of Loge 19 of the
of Motion Picture Salesmen of An
nounced the following standing c(
Executive, Bob Lightfoot, Hugl
Stephenson, Jim Hill and Lou Ra
ance, William W. Sharpe, Arthur
p.nd Edward J. Stevens.
Couple Buys C'Scope
LEWISTOWN, ILL.—Mr. and
Werbner are adding CinemaScop
Werbner Theatre.

I March
I
him
s Heads
IS City
)rs of the Motion
:ansas City, Friday
IS of Fox Midwest
Utz of Consolidated
isident and Ralph
^s as second viceli
of MGM was re-
Hartman of Hartrenamed
treasurer,
dent emeritus, rend
memorial fiuid
m any other MPA
etting cooperation
of Dimes
Stan Dur'.vood of
Levy of National
n, editor and pub-
Robert Withers of
of Commonwealth
insurance.
sbrates
ersary
s of J. W. Davis,
y of Higginsville,
gathered at his
le in the Berkshire
3l Tuesday (111 to
celebrate his
birthday. Davis'
theatre was in
len. Mo. He also
ed a theatre in
ler and until reyears
operated the
is at Higginsville.
till owns this propwith
his niece,
; Pauline Lowmil-
Consolidated
house.
ide memorable by
he day. A family
md during the afteceived
calls from
le high esteem in
?nced by the numgifts
received.
>5. Dead
ry E. Hoag. 65,
Theatre, died here
;ed the theatre for
ed as a city coune
time, he was also
iales
Service.
Drive
ioy Scouts council,
gn for funds this
rsch, president of
;, chairman of the
ivision in the drive
'ear.
Peterson
R. E. Peterson has
"heatre from Miles
;aid to be new in
INDUSTRY
PROFILE
Kansas City
Ticket Printer
Succeeded During Depression
Without a Job in 1937, Herbert E. Doolittle
Started Business Firm on Shoestring
KANSAS CITY—Herbert E. Doolittle,
manager of the Kansas City Ticket Co..
is a contradiction on two points. Fir.st.
HERBERT E.
DOOLITTLE
he is a native Californian who migrated
to the middlewe-st instead of vice versa,
and second, he owes his present business
success to the depression.
Born in San Diego, he studied engineering
at the University of California.
While employed by the RCA Photophone
Co., he was transferred from
San Francisco to Kansas City, and represented
the company in the middlewest
until 1933. In his contacts on
filmrows, he became familiar with theatres
through traveling almost every
state in the midwest section.
LOSES JOB IN
DEPRESSION
Then came the depression of the '30s,
and he was let out. Without a job, he
almost by necessity decided to establish
his own busine.ss, selling sound equipment
and other supplies, including
tickets. The latter he ordered out of
Chicago. As time went on and his
business succeeded, he became more and
more convinced that it would be a good
idea to establish a ticket business in
Kan.sas City, .so in 1937 he promoted it
on a shoestring.
"I don't mind admitting now that
the first year was quite a struggle." said
Mr. Doolittle.
The Kansas City Ticket Co., located
at 109 West 18th St.. outgrew its two
previous locations at 1715 Wyandotte
and at 1819 Central. By 1950 the
growing business was literally bursting
at the seams and moved to its present
strategic location, doubling its former
facilities. It is still expanding, with
additional presses under construction.
MAKES MANY PRODUCTS
Products of interest to showmen are
roll tickets, used by theatres, circuses
and carnivals: folded machine tickets,
for theatre boxoffices; strip tickets, for
kiddylands and amusement parks; gift
coupon books, used by exhibitors for
prizes, coupons in the books being exchangeable
at the boxoffice for admission;
stub-rod tickets, for drive-in theatres
to assist in checking the gate and
to prevent the volume of ticket sales
from becoming public information, and
accounting forms for theatres, doubleroll
coupon tickets for prize drawings,
theatre pa.sses, after-closing tickets
and rolled ticket dispensers, reserved
-seat tickets.
Some nontheatrical products are also
sold.
On a trip to Europe last summer Mi".
Doolittle visited ticket companies in
England and Germany. At Stuttgart he
saw a very interesting exhibit of different
kinds of tickets which had been
collected and assembled for display.
ENCOUNTERS PROBLEMS
"During the course of oiu" years in
the ticket business we have encountered
a multitude of problems involving
tickets which our clients have presented
to us from time to time and which we
have worked out for the benefit of our
customers," he commented.
For instance, in the ordinary serially
numbered ticket, anyone can buy a
ticket one week and buy another the
next week and by comparison know
how many tickets have been sold. With
the strip ticket, the number is on the
stub and stays in the ca.shier's book
while the customers' tickets are numbered
from 1 to 10. The stub-rod
ticket tends to prevent irregularities
among employes, or reduces them to a
minimum.
Mr. Doolittle recalls an instance called
to their attention whereby the manager
knew tickets were being resold but
never was able to catch the doorman
and cashier contacting each other.
Finally it was discovered that the
postman was delivering the first mail
to the doorman and the next delivery to
the ca.shier, passing the theatre stubs
along and acting as their go-between.
While the bulk of the company's business
comes from customers within a
1,000-mile radius of Kan.sas City, it also
serves some customers as far away as
Canada, Mexico, the Pacific coa^t and
the Hawaiian Islands.
2. 1955 SO-A

. . Abbott
. . Hall
.
KANSAS CITY
IXroodie Latimer of L&L Popworn was in
southern Kansas the past week. He says
Commonwealth's rebuilt concession stand at
the Woodlane Drive-In at Waynesville, Mo.,
will have a new Cretors Olympic popcorn
machine . . L. J. Kimbriel, manager at Missouri
.
Theatre Supply, and wife returned from
a vacation in Mexico. They spent seven days
in Mexico City, taking in a bullfight and
horse races. One bullfight was all Mrs. Kimbriel
wanted to see. They spent three days
in Acapulco. The three-day fi.shing trip netted
Kimbriel a 25-pound dolphin.
Claude E. Morris, co-distributor for "Karamoja,"
African documentary picture, was here
a few days. Exhibitors Film Delivery is
handling the physical distribution of the film.
Morris was with MGM for about 15 years, at
one time serving as exploitation and advertising
manager for 14 states with headquarters
in Kansas . . . Nick Sonday spent last
week in Wichita on routine business for Consolidated
Lou Patz. National
Agencies . . . Screen Service division manager, returned
from a Florida combined vacation and business
trip. He claims he caught the biggest
fish among those in the Herman Robbins
party, a 30-pound mackerel.
. .
Harry Gaffney of Dixie Enterprises spent
Monday in Manhattan, Kas., on business .
Bob Herrell of United Films left on a twov.eek
trip in Kansas . . . Marty Landau, back
from a New York honeymoon, was on the
"OUR BUSINESS IS SOUND'
PHONE 3-7225,
TOPEKA
THEATRE SERVICE CO., INC.
827 WAYNE TOPEKA. Kansas
RELIABLE SOUND SERVICE PAYS
Deal ers in BALLANTYNE
9x. l/ouA SauMX Sutzt 1S99
STEBBINS THEATRE Equipfflent Co.
KANSAS CITY 8, MO-
Satisfaction — Al^ways
MISSOURI
THEATRE SUPPLY COMPANY
L. I. KIMBRIEL, Manager
Phone Baltimore 3070
115 W. 18lh Kansas City 8. Mo.
Carpets — Door Mats
Complete InstalloHon Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Control, Victor 1171 , Konsos City, Mo.
455 Poul Brown BIdg., Chestnut 4499, St. Louis
. . . Rose Marks,
Row With his brother Eddie, booking for their
theatres in Horton and other Kansas spots . .
Missouri Theatre Supply furnished the Cinemascope
equipment for George Nescher's
Rio at Valley Palls, Kas.
secretary at Poppers Supply, was on a twoweek
vacation.
Stebbins Theatre Supply has equipped C. S.
Schafer's Regent at Blue Rapids, Kas.. with
a Vocalite Silverlite all-purpose screen and
Bausch & Lomb lenses for Cinemascope.
Bill Presley and son Earl purchased a Raytone
Hi-Lux wide screen and wide screen lenses for
their Globe at Savannah, Mo., and their Till
at Hamilton . Sher, manager at
Exhibitors Film Delivery, flew to Duluth over
the weekend to see his father who had suffered
a heart attack . . . Frank Dabalak of
Parsons, Kas., who has several roadshows in
the smaller towns in that area, was on the
Row showing some of his magic tricks, such
as making half dollars disappear. Most exhibitors
find dollars disappear easily these
days—but can't relocate them up their sleeves
like Dabalak does.
Robert Strauss, who has a featui-ed role
"The Bridges at Toko-Ri," now playing at
the Paramount, was in to appear on TV and
radio, etc. He also appeared in the Paramount
lobby and signed autographs. Strauss played
The Vernon
"Animal" in "Stalag 17" . . .
Gelaberts have built a cottage attached to the
concession building at their Crescent Drive-In
at Galena, Kas., and will live there. Gelabert,
who bought the Crescent from Paul Hardwick,
was working at a theatre in Grandview,
Mo., during the war and also had a theatre
in Ottawa, Kas., years ago.
National Theatre Supply reports the sale of
Bausch & Lomb Cinemascope lenses for Dale
Danielson's Dream Theatre at Russell, Kas. A
new Walker Seamless wide screen. Panatar
lenses and Snaplite prime lenses went to Lee
Sproule's Roxy at Newton. Ray Robert.son is
Sproule's manager. A new Walker screen was
also furnished by NTS for the Fox Midwest
screening room . . . Jay Wooten of Hutchinson,
in town Monday, says business is not
as good as the politicians say it is.
Foster M. Blake, Universal western division
manager, was at the local office . . . Jack
Langan, branch manager, is still in the hospital
but improving . Walsh, Warner
division manager, conferred with Russ Borg,
Art Pugh of Columbus.
local manager . . .
Kas., who has theatres there and in several
nearby towns, is on a 30-day vacation in Arizona
. . . Cope Forbes, RCA field supei-\-isor.
left on a business trip through the northern
part of his territory, including Sioux City
and Minneapolis.
Glen Hall and his wife, who operate the
Hall Theatre at Cassville, Mo., have become
the parents of a baby daughter named Susan
LaRue. Susan is their first child after 17
years of marriage and KMTA members saw
to it that she was well supplied with items
of clothing and a caniage by giving her
daddy a shower at the fall KMTA convention.
Experienced exhibitor fathers are
anxious to see Glen now and hear how he is
standing up under the three-cornered routine
and bottle relay race ... A news story the
past week in the Kansas City Star carries the
information that 56 theatres obtained licenses
in
in Jackson County during 1954, e
than the previous year.
Bernle Evens, MGM exploiteer, rep
Ai-n. ex-governor of Kansas, as one c
official acts, urged the people of
to join in MGM's Motion Picture
Celebration for the first four month
adopting the slogan, "There's Mori
the Movies." Mayor William Kemp
sas City also issued a proclamation :
of the city and Gov. Phil Donnelly
one for Missouri. Evens also repi
Kansas City is one of the towns
MGM will send a troop of baby ele]
publicize "Jupiter's Darling."
Tom Grady, master booker from I
home office, and Willard Gillilan
were at the local exchange. Mik
spent a "concentrated" four and a I;
here last Thursday setting up the p
the KMTA committee for the Work
sion during the convention March
Gaddoni. manager, accompanied S
his whirl about town, which includ
to BOXOFFICE. Gaddoni says mj
tres in the area are joining in MGW
Picture Theatre Celebration and t
ones have received as lobby dressi
foot standees with panels for the (
coming attractions. Smaller thea'
received 40x60 display panels.
Fox Midwest is sponsoring a Mi
week in all its houses February 19
trict Four has done this for several
this year the whole circuit is pick
according to Joe Redmond, direct!
vertising and public relations, Spei
rations are being put up, and spe
night and kiddy shows are planned
Flynn's 50-S Drive-In at Emporia i:
readying with Cinemascope for spr
ing . . . Ml", and Mi's. Ray Musseli
gone to Mayo's clinic at Rochesti
for a checkup on Mrs. Musselman's
Mrs. Hannah Tobin Dead
ST. LOUIS—Mrs. Hannah Tobin,
at her home here recently, owned tl
at Waterloo, 111., which had been
by Charles Goldman of St. Louis,
the widow of the late James J. 1
the mother of the late Thomas
prominent as a film exchange mai
salesman and later a theatre owni
associate of the Frisina interests s
man. She is survived by a daugh
G. Tobin, who had managed the
I
Waterloo.
PDCHT MPTI
STAGE EQUIPMENT C0^
.UIILMI
IfLUIL
rVEJtYTHINC rOK THE STAGE • AUDtTORIU
BOX CFriCE . 13M Cr.nd Avr .
Hanvi
COMPLETE LINE OF CONCE
EQUIPMENT AND SUP
L&L POPCORN
Kansas C
50-B BOXOFFICE Janua:

:
IIS
t Pictures was the
en last week at the
nan Goerlick and
if Realart Pictures
)n, "They Were So
'Renco's Art Thea-
Lided Tom Bloomer,
and Dave Arthur,
ii. Russell Mortento
modernize the
21 South Broadway
f Belleville will inthe
drive-ins—the
iv in Belleville and
Cinemascope initz
at Van Buren,
IS
in Memphis, Mo.,
c manager, under-
St. Mary's Hospital
return home this
Sikeston and wife
next month in
.na
edding anniversary
DP and wife Nellie
CO,
home!
new factory
Dwrooms.
JEFFERSON
IS 4, MO.
PR 2-4615
n Service
Film Row, too.
intend to start a Florida vacation on the
28th,
Howard Alperson
the hospital after
of
an
the
illness
F&M circuit left
. . . MGM will
hold its Ticket Selling Workshop here June
6 . . . The MITO has the Filmack trailer,
"Courtesy Is Contagious," available for members
. . . Art Hosier of St. Louis Theatre Supply
became a grandfather with the birth of a
baby girl named Susan Marie to his daughter,
Mrs. Tony Stolz, Alton.
Exhibitors on Filmrow included most of the
old standbys and Paul Stehman. Winchester,
111.: Otto Ingwersen. Montgomery City;
Catherine Beckemeyer, Ti-enton, 111.: Shelby
Vaugh, Salem, Ky.
Albert Smith, Nashville, 111.; Clyde Metcalf.
Edwai-dsville ; Kenneth Hirth. Pacific, Mo.
The "regulars" included Tom Edwards, Loren
Cluster, Eddie Clark, Jeff Jefferis, William
Collins, Pi-ank X. Reller, Bernard Temborius,
Regina Steinberg, Russell Armentrout and
Izzy Wienshienk.
Gordon Halloran, manager at 20th-Fox, and
salesmen Joe Feld. Arthur McManus, Bob
Cohen and Cliff Mantle attended the division
meeting in Kansas City . . . "Cinerama Holiday"
will open at the Ambassador Theatre
Pebruai-y 21, when "This Is Cinerama" will
wind up a run of one year and ten days . . .
F&M disclosed plans to develop 177 acres of
ground in the suburban Overland section with
residences and a shopping center.
BOWLING
KANSAS CITY—Mary Hueisen reports
these standings for the Women's Team of the
FUmrow Bowling League:
Team Won Lost Team Won Lost
Finton Jones 34 17 Manley 26 25
Hortmon's 30 21 Foxy Five 24 27
Central Shipping 28 23 Mode O'Day .23 28
Heort Drive-In 26 25 101 Service. .13 38
Opens CS at Troy, 111.
TROY, ILL.—The Lions Theatre, owned
and operated by Frank Mann, presented its
new Cinemascope equipment to patrons with
"The Robe" on Christmas Day. It ran for four
days.
Division Sales Staffers
At 20th-Fox Gathering
KANSAS CITY—Present at the sales meeting
conducted by 20th-Fox Division Manager
M. A. Levy Friday (14)
at the Hotel Muehlebach
were the following:
From Minneapolis
Saul Malisow, Harry
Levy, Robert Levy,
Dean Lutz, Warren
Branton, Don Halloran,
Earl Lorentz. Harold
Lundquist and Ben
Lander.
Des Moines : Dave
George Regan Gold, Larry Dunn, Dale
Smith and Paul Back.
Milwaukee: Jack Lorentz, George Edgerton,
Meyer Kahn, Morrie Horowitz and Ray
Shultz.
St. Louis: Gordon Halloran, Art McManus,
Joe Feld, Cliff Mantle and Bob Cohen.
Omaha: Pat Halloran and Max McCoy.
Kansas City: J. R. Neger, Howard Kinser,
Ray McKitrick, Vern Skorey, John Long,
Frank Norris and George Regan.
Announcement was made at the meeting of
the appointment of Regan, salesman, as
branch manager at Omaha.
Regan started as a shipping clerk in April
of 1938 and became a shipper in 1939. He wa.s
on military leave from 1942 until 1946 when
he came back as head shipper. In March of
1947 he became a booker and in July of 1949
a salesman. His last territory in that line
included southwest Missouri and southeast
Katisas. In taking over as exchange manager
at Omaha he replaces J. E. Scott, who recently
died. He is 39.
Guests at the luncheon included Richard
Brous, president of Fox Midwest, and these
others from the circuit: Ralph Adams, film
buyer, and assistant Harold Hume. Guests
from Commonw-ealth Theatres included M. B.
Smith, director of advertising, publicity and
public relations, Lloyd Morris, film buyer, and
Elmer Rhoden jr., assistant to the president.
May Resume Operation
HIGHLAND, ILL.—Oliver Winet may resume
operation of his 300-car Air Park Drivein
on U. S. 40. Since July 7, 1930, the drive-in
has been operated by Adolph P. List of
Carlyle.
JBSCRIPTION ORDER FORM
onsas City 2A, Mo.
ubscription to BOXOFFICE, 52 issues per year (13 of which con-
EATRE Section).
AH n $5.00 FOR 2 -yXARS D S7.00 FOR 3 YEARS
Remittance Enclosed
G Send Invoice
STATE..
POSITION

THE DOMINANT INDUSTRY PUBUCATIC
BOXOFFIC
-STAYS OUT IN FRONT
First in total net paid circulatic
First in
First in
First in
First in
exhibition circulation
equipment circulation
advertising volume
news coverage
First in pictorial coverage
First in
First in
service sections
market coverage
.lA*'
• Leadership means readership!
To every reader, each Issue of BOXOFFICE brings
something to inform, to encourage, to help sell—
and make business more profitable.
50-D BOXOFFICE :: Januar

iy 1 27 1
) Build
a Airer
-screen drive-in
,11 include faciliarge-screen
telei
fully equipped
ig and sending.
:re site on Dale
luled to start in
complete amusejools,
and exten-
;ns will measure
eh side accom-
18 contract price
j, one for adults
, is $120,000.
be of plate glass
ters of stainless
red by Wil-Kin
) in.stall.
Auto Park and
Workshop
sday (27)
mber of theatre
Ti the Memphis
d to attend the
ng Workshop at
im Mike Simons
;ived all over the
irs plan to make
•mphis on dates
?nd.
10 a.m. Luncheon
y. The afternoon
ting is to study
more tickets at
in his letter of
J long speeches.
le a workshop in
sful ideas would
by experts.
embers
HarrLson, local
tres. entertained
out-of-town visif
the completely
ording to Harrifrom
the ground
J of all wooden
installation of a
ent and a wide
agers
)ycl Theatres has
replace Stephen
Florida Theatre,
rom Jacksonville,
ith Florida State
•
Robbed
dog machine, a
ister were stolen
Nothing else was
10 broke into the
Good Samaritan Awards
To Meyer and Wolfson
Gala Savannah Premiere
Given 'This Is Your Army'
SAVANNAH— With a gigantic display of
army material from nearby Camp Stewart
supporting a special premiere showing, complete
with a giant searchlight and other fanfare,
"This Is Your Army" bowed Friday
night (14) at the Avon Theatre before an
audience of civic leaders and officials and
high ranking army personnel. Public information
representatives from Camp Stewart
aided by Avon per.sonnel headed by Manager
Cecil McGlohon. went allout in promoting
the documentary. The press, radio and TV
gave more than their usual gratis spots and
publicity.
The Savannah Chamber of Commerce
sponsored the premiere and supervised the
guest list. Pi-ior to the premiere Brig. Gen.
Richard Mayo. Camp Stewart commander,
paid high tribute to the motion picture industry
for aid in making the film and to
COMPO and theatres throughout the country
for their aid in getting the documentary
distributed. General audience reaction to the
55-minute subject was above average Earle
M. Holden, resident manager of the Lucas
and Avon theatres reported.
St. Petersburg Unit Sold
ST. PETERSBURG—Tlie Roxy Theatre,
owned by State Theatres of Miami, has been
sold to the Stahl Theatres Corp. of Tampa,
according to A. W. Corbett, State Theatres
secretarv.
CS at West Palm Beach
WEST PALM BEACH—Cinemascope
been installed at
the Turnpike Drive-In.
19.55 OFFICERS—New officers of the
Memphis Variety Club. Seated left to
has
riglit: Oil Brandon, first assistant chief
barker: >I. .\. Lightman jr.. chief barker;
and F. J. Kai.ser. se

ABC
THEATRICAL
JACKSONVILLE
ENTERPRISES
ATLANTA
-^ SALUTES -^-
THE PIONEERS OF
SHOW BUSINESS
MR.
HUGH MARTIN
MR. BILL CUMBAA
M.C.M.
LEESBURG, FLA
Circuit
Thanks, Fellows, We Are Grateful for the
Confidence Placed in Us.
HAP
BUD
COCOYL
GOLDEN COCONUT OIL SEASONING
ROY SMITH CO.
TAMPA
JACKSONVILLE
JACKSONVILLE
. . .
Dobert K. Harris, Florida State Theatres
concessions manager, returned from a
week of field work in the Orlando and St.
Petersburg areas . . . Louis J. Finske, FST
vice-president, also was busy in the hinterland
. . . James L. Cartwright, FST district
supervisor from Daytona Beach, was in town
for advertising meetings Robert Heekin.
FST supervisor, assisted Leonard Allen, Paramount
publicity man, and Ed Chumley,
Paramount manager, in a special screening of
•The Bridges at Toko-Ri" at the Naval Air
Station. Held in advance of the opening at
the local Florida Theatre, the invitational
show was attended by seveial hundred naval
persons and civic leaders.
. . .
Exhibitors in during the week included
Jimmy Biddle of Jasper, vice-president of
the Motion Picture Exhibitors of Florida; Ted
Chapin. manager of the Daytona Theatre,
Daytona Beach: Jim Partlow, Partlow Theatres,
Orlando; H. A. "Red" Tedder, Howell
Theatre, Palatka; Kay Porter, Temple Theatre,
Perry, and E. C. Kaniaris, Beach Drivein,
St. Augustine Thomas P. Tidwell,
20t.h-Fox manager, announced that a total
of 298 indoor and outdoor theatres in Florida
and South Georgia are now equipped for
Cinemascope. He said 87 of these are stereo-
SERIAL!
with
LARRY Buster CRABBE
NEW
ORLEANS
HANDY

Announcing
Ballantyne *H' Series
Quality • plus • Economy
$iC60
^^
EACH
To meet the needs of drive-in operators who want a low cost quality
speaker, Ballant\ne introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gra)- enamel. Single cone speaker is of excellent quality and
the entire unit is weather-treated to give long service and protection.
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lie- Cone
single-cone,
eaker unit.
; case as "A"
shed in lough
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"A" Series Double-Cone
Patented Ballant) ne double-cone speakers
are unique in the drive-in field. Two
cones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
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undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
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The same unexcelled Double-Cone
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H91 Koiled Cord — No Downlight
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H93 Koiled Cord — Downlight
St
^Ballattti/neijm^imi^
Omaha,
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re Supply Corp.

. .
. . . National
. . Mrs.
'
CHARLOTTE
Ocott Lett, manager at Screen Guild and sales
manager for Howco Productions, and wife
left for Memphis, whence they will go to
New Orleans to board a ship for a sea trip
to South America and back via Bermuda .
Queen City Booking reports the Finklea
(S. C.» Drive-In has been sold to J. H. Huggins.
He will install a wide screen and all
that goes with it . . . The Riverside Drive-In
at Burnsville is being equipped with Cinema-
Scope.
Gilbert Faw, Thrift Road Drive-In, Char-
SERVICE
and
COURTESY
For over 20 years
OUR WATCH WORD
•CENTURY ^*ri'o{,°N''D' STRONG laTps
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 E. Washington St.,
GREENSBORO. N. C.
219 So. Church St.
CHARLOTTE, N. C.
30 YEARS OF DEPENDABLE SHOWS
H. G. ARENSON
3450 SELWYN AVE., CHARLOTTE. N. C.
Always A Pleasing Boxoffice Attraction
135 Brevard Court, Chorlott*, N. C.
FRANK LOWRY — JOHN WOOD
HAZEL RESNIK
PHONE FR. 5-7787
lotte, gave his wife a Cadillac convertible
for Christmas and bought a new Oldsmobile
for himself . . . P. C. Osteen, Anderson, S. C.
will open his new de luxe theatre about
Charles Bergin, Colonial
February 1 . . .
Theatres. Valdese, was in buying and booking
Theatre Supply reports the following
installations: Colony, Raleigh, Simplex
stereophonic sound; Hallsboro, Hallsboro,
N. C. Cinemascope and wide screen.
. . .
Harris Theatre Sales is equipping the following
with wide screen, anamorphic lenses,
etc.: Cowpens at Cowpens: Ruby, Blacksburg,
and Pamplico at Pamplico . . . Buddy Austin
is reopening the Waxhaw, Waxhaw, N. C.
with new screen and other new equipment
The Easley iS.C.i Drive-In is installing
Cinemascope.
Bill Simpson, salesman for Kay Films, back
fiom Charleston, reported the weather could
get plenty cold there, too . . Dave Williams,
.
IFE sales manager, back from a trip which
took in western North Carolina to Asheville,
reported busines.s good, weather cold . . .
Sylvester Sandy, Sandy Films, returned from
a trip to Baltimore and Washington.
A brick wall and tons of earth tumbled in
an alley, blocking the loading space back of
several film exchanges . H. G. Arenson
returned with- her two children from West
Palm Beach where she spent the holidays
with her husband Jake, who is working his
roadshows throughout Florida.
Exhibitors on the Row buying and booking:
O. T. Kirby, Palace, Roxboro; Ralph Cook,
Cook, Walterboro: Jim Height, Midway, Lancaster;
Sonny Baker, Webb, Gastonia; Jodie
Holland, Lyman, Lyman; V. D. Lowder. Raeford
Drive-In; Lewis Whitley, Laur-Max
Drive-In, Laurinburg; George Whitley, North
41 Drive-In, Fau-mont: V. L. Hill. Rialto,
High Point; R. R. Rumley. Fox Drive-In,
Spartanburg; Phil Wicker, Greensboro; Fred
David. Silver Star Drive-In, BishopvUle,
m\\\\\\
^^everything for the theatre except film'
Theatremen Assi
On Sex Crime Bill
MIAMI—A drastic new appro;
problem of the sex criminal,
prevention and cure for the old w
bution, has been worked out by
chiefs of Dade County.
Their plan, stemming from disci
during past months in which theal
took part, has been drawn into
introduction in the state legislaturi
Brigham, attorney heading the P
Ass'n's child protection committee
studied by the entire membershi]
all-out drive is launched for pa;
Former county solicitor RxDbert
and John H. Wahl jr., former pres
Dade County Bar Ass'n collaborat
ing the bill. Chief W. T. Nortoi
of the Police Chiefs Ass'n, said thi
did an outstanding job in a contro
of legislation.
The committee ha-s gathered a i
ord of fact and opinion in the pasi
showing sex crimes increasing a(
ing rate and more and more airr
victims.
"There was diverse opinion i
could be done." Brigham said. "
more stringent punishment. But
much evidence that punishmen
deter these criminals. Treatmer
vention was the real need, and
some difficult problems in prepa
posed law. This type of criminal
ill. but it is unlike the ancient
sanity, that the insane person doi
what he is doing, or realize it is
Psychiatric testimony indicate
criminals understand their offei
under uncontrollable impulses,
draft of the bill says that offen
sent to a special center for treat
circuit court jurisdiction, three ]
attending and previous offenses
consideration.
"Sexual psychopaths" may be
to the state hospital and releasee
judged no longer a menace to otl
Benjamin H. Blueste:
Following Heart Attc
MEMPHIS—Variety Club lost
greatest workers with the death (
H. Bluestein, who, prominent
ciixles for nearly half a century,
with a heart attack while attend
at the Variety Club and died s
later at Baptist Hospital. He wa
Last November, Tent 20 creat
of honorary board member and
Bluestein, At this ceremony, he w
as "a man who is everywhere and
friend."
Bluestein had served as ass
barker and was a former presi
Shrine Luncheon Club. He ope
Lighting Co. He had been activ
months in helping to raise fun
Variety Home for Convalescent
House at Fyffe, Ala
PYFFE. ALA.—Fire destroyed t
atre here Saturday (8\ The thea
to two other stores which had bei
by fire December 10 and renov
under way. Damage was estimatf
by J. C. Hipp, owner of the thea
54 BOXOFFICE Jam

, a
. Also
$EATS
HART
in drive-in theatres
mn last week—the
baby! I am sure
was very surprised
1 fathered his child,
d drive-in theatres
the unusual out of
reported the Tampa
ts first SuperScope
lanager for Florida
his offices are being
g to Tampa. Roland
int manager at the
>alace said "There's
Business" did a fine
,g the year off right,
e pictures submitted
"Track of the Cat."
!ing booked in many
I. Arenson of Char-
NS
;en
in was S. L.
SOUND
>HIC
ION
frames
LENS
LENS
1PLETE
4 AT ONCE
FEATURE
corporated
Drive-In
Equipment
Phone 3-8665
ALABAMA
E'S YOUR CHANCE
le 9*1 in the
IG MONEY
B* Sure to Play
As a screen game,
YWOOD takes fop
Vs a box-office otithout
equal. It has
1 theatre goers for
ay for complete deting
or car capacity.
USEMENT CO.
• Chicago 5, rillnoit
Stallings, again in the nursery business in
Miami following a time as a drive-in operator
in the Charlotte area.
« « *
Mrs. C. W. Murrell and Manager J. E.
Hendrix have rebuilt their Lakeland Drive-In
Theatre since the fire, and it is really beautiful
with the black-lighted menu list on the
back of the snack bar and extensive land-
.scaping.
« • *
D. L. Hull, manager of the Starlite Drive-
In at Plant City, was working on the grounds.
United Theatres Supply of Tampa has installed
a large .screen and Cinemascope
equipment for Bill Knight of the Ruskin
Theatre at Ruskin, including new lamps.
The same improvements were in.stalled for
Kent Feathers at the Kent Theatre, Immokalee,
and for Mrs. L. C. Yeouman at the
Regent Theatre in Crystal River. United
Supply has moved to its new home at 206
Memorial Hwy. in Tampa where there is
plenty of parking space.
My friend Dale Elleman of the East Buffalo
Drive-In, Tampa, a colored patronage
situation, commented that he could not do
without BOXOFFICE Barometer, explaining
he found it very useful. His son Phillip is
now announcing over a radio station in
Macon, Ga.
George Leonard, an oldtime promotions
man, is now in Tampa. Roy Smith of Roy
Smith Popcorn Co. reported business was
good.
The West Coast Motion Picture Employes
Credit Union is headed by Mrs. Helen Estes
of the Tampa Theatre. Mac L. Cowart of
Variety Equipment commented his business
has grown tremendously during the past year.
He now has a complete line of drive-in
equipment.
Jack Braunagel Accepts
United Theatres' Post
KANSAS CITY—Jack Braunagel, in charge
of drive-in operations since the Commonwealth
circuit's first drive-in, the Tristate at
Joplin, opened in April of 1948. resigned, effective
Saturday i22^ to go with United Theatres
at North Little Rock, Ark., on February 1.
R. M. Shelton, Commonwealth president, said
Jack left with the good wishes of everyone
in the organization. With his departure.
Commonwealth drive-in operations total 29
situations.
Instead of appwinting a new drive-in manager,
a reorganization of the company's operations
is being effected. Formerly there
were the five divisions, labeled Central, Western,
Southern, City and Drive-In, consisting
of 78 theatres. Now the divisions are being
numbered 1, 2, 3, 4, and 5—with the drive-ins
part of each division's setup.
FST Closes Orlando Unit
ORLANDO—The Roxy Theatre, a unit
of
the Florida State Theatres, has been clcsed
indefinitely. Walter Colby, the circuits
Orlando manager, reported a .shortage of
films was the cause of the shutdown, and
said the Roxy would reopen when more films
are available.
Incorporation
EUNICE, LA.—Liberty Amusement Co. of
Louisiana, Inc.. has been granted a charter,
listing capital stock of $50,000.
Chain Theatre Levy
Is Declared Invalid
NEW ORLEANS—The First district court
in Hinds County, Mississippi, has declared
a provision of the 1952 state sales tax law
applying to chain theatres of ten or more
units is di-scriminatory, unreasonable and
contrary to the Constitution.
The verdict came in a suit by the Paramount-Gulf
Theatres protesting imposition
of a special tax on the larger circuits of 5
per cent. The state's regular sales tax rate
is 3 per cent.
CinemaScope at Drive-In
LAKE WORTH, FLA.—The Dixie Skydrome
has been equipped with CinemaScope.
the
neatest
trick
ever...
You're head and shoulders above
'cm all when we do a seating rehabilitation
job for you. Almost
like wonders, we modernize upholstery,
repair worn parts or tighten
loose ones, replace old cushions or
backs . . . satisfaction guaranteed
and the cost, too! Give us your
requirem e n t s
and we'll give
you the cost.
WRITE—WIRE or PHONE 42-1658
MANUFACTURERS
Foam Rubber &
Spring CUsbloas,
back and .leat covers
DISTRIBUTORS—
Upholstery fabrics
:ind general seating
supplies
Up to 2 years to pay on complete
rehabilitation.
theatre seat
seruice co.
160 Hermitage Avenue
Naihville,
Tennessee
22. 1955 55

. . M.
. . Mrs.
. . . Pi-ank
. .
The
. . The
MEMPHIS
, . . J. D.
. . .
lyj S. McCord, United Theatres, Little Rock,
was in on business . W. T. Ellis,
owner of the Ellis Theatre, Cleveland, Miss.,
was a patient at Baptist Hospital
Shepherd jr., the Cozy, Hazen; Walter Lee,
Gem at Heber Springs and Joy at Des Arc;
Lawrence Landers. Landers, Batesville, and
Don Landers, Radio, Harrisburg, were among
From
exhibitors visiting from Arkansas
Mis.sissippi came Fenley Mo.ss. Ackerman at
Ackerman, and R. B. Cox, Eureka, Batesville.
Lyle Richmond, the Richmond. Senath, Mo.,
was in town . E. Rice jr.. Rice, Brownsville,
and G. H. Goff, Rustic, Parsons, were
booking from west Tennessee cities . .
.
W. Watson Davis, Malco manager, had several
visitors. Ben Hill, U-I, Dallas,
was in working on "So This Is Paris"; Matty
VISIT OUR SHOWROOM
SEE WHAT
RAYMOND LOEWY.W
CHARLES CRETORS
HAVE DONE FOR YOUR
POPCORN PROFITS
BLEVINS
POPCORN COMPANY, Inc.
650 Murphy Ave., SW • Atlanta, Go.
NOW with TWO convenient locations for
BETTER than EVER senice to you
DIXIE
&L
THEATRE SERVICE
SUPPLY COMPANY
YOUR BALLANTYNE DEALER
1010 North Slappey Drive 95 Walton Street, N.W.
P. 0. Box 771
P. 0. Box 858
Albany, Georgia
Atlanta, Georgia
Phone: HEmlock 2-2846 Phone: WAInut 4118
COMPLETE THEATRE EQUIPMENT & SUPPLIES
Prompt, Courteous Service 'Round the Clock
COUNTER TYPE
MONARCin
Theatre Supply, Inc.
Neil Blount
492 Sa. Second SI.
Memphis,
Tenn.
POPCORN MACHINES
lor small theatres, schools, stores
j-
Pop-A-Lot pops SB. 00 on hour $175.00
Cretor pops SIO.OO on hour $195.00
ATLANTA
POPCORN SUPPLY
146 Walton St. Atlanta, Ga.
Bre.scia was in working on "Violent Men,"
and Jeannie Johnson was in for newspaper,
television and radio interviews in connection
with the opening of "Sign of the Pagan."
She plays a pagan princess in the film.
.
The Broadway Drive-In, Dickson, reopened
for weekend operations only until March
when daily shows will start. The Broadway
had previously clo.sed for the winter season
The Sunset Drive-In. Paragould. Ark.,
. . .
has been closed until spring Laco
Drive-In, Lexington, has closed for the season.
—
NEW ORLEANS
Dob Bixler, Paramount exploiteer
from Dallas,
arranged a screening of "The Bridges
of Toko-Ri" for motion picture, television and
radio folk, held at the Imperial Theatre . . .
The winter has been mild, but light mists
and plenty of fog have plagued outdoor exhibitors
the past few weeks. Most of the
drive-ins along the gulf and surrounding New
Orleans have been forced to issue fog checks.
Frank Olah of the Star at Albany was in a
local hospital for treatment of a back injury
Smith, Grand Theatre, Grand
Isle, has moved to Bay St. Louis, Miss. . . .
In booking were Bill Butterfield. Tech and
Ruston Drive-In at Ruston and Lake Drive-
In, Pascagoula; Mrs. H. Millet, Moonlight
Drive-In, West Long Beach; Phil Salles, Star,
Covington, and F. G. Pratt, Colonial Drive-In,
Thibodaux.
Memphis Holdover Week
Led by 'Silver Chalice'
MEMPHIS—Unusual for Memphis, all first
runs were holdovers. "The Silver Chalice," in
its second stanza, took top honors for the
week with 140 per cent. All others reported
an even 100.
(Averoge Is 100)
MqIco— 20,000 Leogues Under the Seo (Buena
Vista), 3rr| wk 100
Palace There's No Business Like Show Business
(20th-Fox), 3rd v»k 1 00
State Deep in My Heart (MGM), 2nd wk 100
Strarid Three Ring Circus (Para), 3rd wk 100
Warner The Silver Chalice (WB), 2nd wk 140
DuMont to Await Cost Cut
On Color Television Sets
From Eastern Edition
NEW YORK—The Allen B. DuMont Laboratories,
Inc.. will hold back on manufacture
of color television sets until manufacturing
costs have been reduced to a point
where they are "realistic," says William H,
Kelley, vice-president in charge of marketing.
Kelley says DuMont receiver sales this year
were five per cent above 1950, the industry's
top year, and were seven per cent over 1953,
while the rest of the industry registered a
gain of only three and one-third per cent.
Remodeling Costs $8,000
HOT SPRINGS—Mrs. Je.sse Howe has remodeled
her Strand Theatre at an estimated
cost of $8,000. Included in the project was
the recarpeting of the lobby. Tlie concession
stand was also moved and the interior
of the theatre repainted with new indirect
lighting added. She also announced a newpolicy
for the house, calling for part-time
first runs. First runs will be presented as
singles while the double bill policy will be
in effect when showing subsequent runs.
ATLANTA
Oeen on Filmrow were E. P. Clay. McI
Theatre. McDonough: Ebb Dunci
roll Amusements, Carrollton; L. J.
Al-Dunn Amusements, West PoinI
Shipp, Warm Springs Foundation,
Springs: Mack Nation, Southport I
Bridgeport; Bill Harris, Lake Theati
tersville; J. E. Martin, Grand Theatre
zuma: R. M. Kennedy, Kennedy 1
Birmingham: Doc Fincher, Fincher 1
Chatsworth: M. C. Brown, Dixie
Jackson: C. A. Drake, Drake Theati
son; Bob and Ellison Dunn, Dunn 1
Camilla and DonaLsonville: Al Morj
Lendon Theatres, Union Springs; Jo
Pex Theatre, Eatonton, and Charlie i
Simpson Theatres, Chattanooga.
by A. Gortatowsky. have been equi
The Albany. Liberty and the State
and the Georgia Drive-In, Albany,
C.
Cinemascope . Walton Tlieatr
operated by R. M. Kennedy, has a
equipped for Cinemascope . . . Georgt
Columbia manager, returned froir
Denise Da
through Tennessee . . .
star, was in town in connection wi
Cruz," which opened at the Rialto T
Margaret Hames, wife of Bill Hame
UA manager in Dallas, has been a
personal secretary to Gov. Marvin
Mrs. Hames was on Filmrow for a li
both with Warner Bros, and UA .
regular January WOMPI luncheon
will be held Wednesday i26) at thi
Club. Tlie February WOMPI projec
the decoration and furnishing of a
the Formwalt Girls Mission. The ai
also presented a check to a Filmrov
ality of many years who has been
long time.
flLfn
BOOK! OfflCf
Experience Industry — li
Al
Rook -Betty Whitmi
160 Walton st. n.w.
tel. alpine 8314
p.o. box 1422
atlanta,
ga.
y^*
SPECIAL TRAILEI
Quality and Service
Serving theatres in the South for 31
12 cents per word
Lowest cost anyv/here
STRICKLAND FILM CO.
220 Pharr. Road, N. E. Atlanl
COMPLETE LINE
THEATRE EQUIPMENT
CONCESSION SUPPLI
TRI-STATE THEATRE SUPP
320 So. Second St. MempI
56
BOXOFFICE
Janua

: here
•
regular
1 Bay
! submitted
I the
Owner
—
Rubiii Fi'els, who
picture theatre in
.-orking eight years
a mailman there,
i at his home
e recently. He was
owner of 15 theaand
in eight
er cities of south
:as.
II Frels theatres
houses and
drive-ins here,
each in El Campo
City, and one
h in Wharton, Go-
I, Yorktown, Nixon,
lOkshire and New
of the funeral.
;r in the indepenwas
vice-president
d Theatre Owners
prominent role in
or relief from the
titrust suit against
atre cu'cuits charghim
of motion pictres.
The S1,000,000
Although he lost,
at the
the government in
edings against dis-
:ircuits.
;ivic leader, and at
aded the Victoria
he Lions Club and
Fine Arts Ass'n and
\v up in Frelsburg,
ed for his grandted
from Germany.
s farm and became
V Ulm. Making his
iited with an operrojector
which was
ible. The operator,
;t, quickly accepted
ut for $150 includpictures
were
ed to the machine
nee it was powered
Dr illumination, but
ormance, Frels de-
; lamp powered by
lis motor car.
in 1924, buying the
East Constitution,
rincess on the site
leatre, and started
towns. In 1931 he
lich resulted in his
ibutors and large
t pictures in the
man who .sold him
The dance hall
head on the deal
lents. "It took me
;tting the business
o him," Frels comnce
then, Frels alscious
of the imoperations.
irive-in business In
jas on the Halletsife
Marjorie; a son
IN TV INTERVIEW—A television Interview with Albert Warner in
Florida State's
Beach Theatre lobby, Miami, was an opening day ceremony heralding the showing of
'"The Silver Chalice" at the Beach, Paramount and (lables. Warner appeared for 15
minutes over WITV. Warner commented on the tremendous audience the book had
already presold, and he gave high praise to actor P.aul Newman, a newcomer. Left to
right: Harry Botwick, FST's district manager; Warner; Bob Hanna, station interviewer;
.\l Click, circuit advertising assistant; Howard Pettcngill, advertising director;
Boh Batten, manager of the Beach Theatre.
Rubin S.; two daughters, Marjorie Lynn
and Mrs. Walter Suppes, and a brother C. W.
of Yorktown.
Pallbearers at the funeral included Sam
Berry, National Theatre Supply; W. A.
Strauss, Columbia: Eddie Reyna, manager,
Frels circuit: Buddy Muske, W. S. Higgins,
W. S. Higgins jr., Leslie Montag and J. H.
Bankstram.
Among the many representatives from
Dallas Pilmrow were Ed Brinn. MOM; Mack
Holstein, Universal: Auggie Schmitt, Houston
Popcorn Co., and Al Mortinson and Jimmy
MacKenzie, Southwestern Theatre Equipment.
Col. H. A. Cole, chairman of the board
of Allied Theatre Owners of Texas, stated
that Allied had lost a staunch supporter in
Rubin Frels. He added "The motion picture
industry has lost a very valuable exhibitor,
a man who had to fight his way and made
it in spite of every obstacle. In addition he
was a fine guy,"
Cleveland Critics Pick
Best Films of the Year
From Mideast Edition
CLEVELAND—Two of the city's leading
film critics, whose differences of opinion are
aired daily in the Plain Dealer and the Press,
came pretty close to agreement in their selections
of the best pictures of last year. Both
Ward Marsh of the Plain Dealer and Omar
Ranney of the Press believe there is no such
things as a ten-best list. In their opinion,
there is a best in each type of picture. On
this basis, they individually selected their
choices in such classifications as drama,
musical, comedy, spectacle, science-fiction,
documentary, outdoor, melodrama and romantic
drama.
Among the many features that appeared
in both lists were The Caine Mutiny, The
Born, Seven
High and the Mighty, A Star Is
Brides for Seven Brothers, There's No Business
Like Show Business, 20,000 Leagues
Under the Sea, Rear Window, Sabrina, The
Vanishing Prairie, Broken Lance. Executive
Suite. Susan Slept Here, The Egyptian,
Demetrius and the Gladiators and Magnificent
Obsession.
Title of Lippert Productions' "The Violent
Land" Is now "Charge of the Rurales."
Ascap Names Barzen Head
Of New Orleans Office
NEW YORK—William J. Barzen, a member
of the radio and TV station relations division,
ha.s been made manager of the New Orleans
office of the American Society of Composers,
Authors and Publishers by J. M. Collins, sales
manager. He succeeds Philip O. Alexander,
who has been transferred to Des Moines after
serving in New Orleans since 1948.
Three C'Scopes at Miami
MIAMI—The Ace, Bunche and Ritz theatres,
all Negro patronage houses, have been
equipped with Cinemascope.
Florida's FIRST Supply House
NEW ADDRESS .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
NEW PHONE 8-5189
NEW CONVENIENT PARKING
for Our Customers
Visit us at our new building
UNITED THEATRE SUPPLY CORP.
206 Memorial Highway
Tampa, Florida Phone 8-5189
Moil Address: Bc« 375, Tompo 1, Flo.
you CAN ALWAYS DEPEND ON
FOR THE BEST
,
SPECIAL
NEW yORKl
I, 1955 57

. . . Mel
;
Chauncey
. . Carl
'
MIAMI
Conny Shepherd and Al Weiss jr. are the
general chairmen of Variety's Show of
Shows, the annual extravaganza for the bene-
Al Weiss jr.
Sonny Shepherd
fit of the showman's children's hospital here.
Show date has been set for February 12 at
the Miami Beach auditorium. Tickets, priced
from $2.50 to $20, are now on sale . . . The
Dania Drive-In stopped patrons with a marquee
which read, "The Barefoot Contessa"
and "The Barefoot Mailman."
.
Variety Tent 33 is giving a celebrity luncheon
honoring Miami's Mayor Abe Aronovitz
Haber, long associated with 'Wometco's
Mii-acle Theatre in Coral Gables, has moved
over to the Carib at Miami Beach to assist
Tom Rayfield. Heni-y Ki-onewitz, formerly
Rayfield's right-hand man, has been shifted
to relief man for the circuit's three main
houses Jamroga is the new staff
member at the Miracle, assisting Franklin
Maury . . . Walter Klements is happy with
his booking of "Aida," which opened to standing
room only.
"Mr. Hulot's Holiday" went into its final
week at the Roosevelt after clocking 31,000
patrons at the boxoffice . . . Kemp Productions
of New York plans to film "The
Burlesque Story," co-starring Bert Lahr,
partly Ln Florida ... It is rumored about
town that the Olympia will open soon with a
first run policy.
Mark Chartrand of Wometco is said to be
beetling his brow over a copy-cat restaurant
that is using "most unique" in its advertising.
This unorthodox double superlative has long
adorned the marquee of the Mayfau- Art
Theatre, Miami's Most Unique Theatre, and
has become a trademark in effect, always
good for a publicity paragraph.
Wolf, a Baltimore theatre exhibitor,
is a vacationer here . . . Recent visitors
here from Hollywood were Mr. and Mrs. Jack
Warner, Barbara Warner, Mr. and Mrs. William
T. Orr and Richard Gully. Mrs. Orr,
whose hasband is a top executive at Warner
Bros., is another Warner daughter. Orr formerly
lived in Miami Beach. Gully is a company
representative in England. The party
spent some time at La Coquille near Palm
Beach. later going to Jamaica .
Edward Ludwig and
. . Director
Ben Chapman are in
Nassau filming of "Rebel Island."
Will Produce and Direct 'Kismet'
Arthur Freed will produce and Vincente
Minnelli will direct "Kismet," the film version
of the Broadway musical, to be released to
MGM.
58
De Luxe Airer Started
By Jablonow-Komm
From Central Edition
ST. LOUIS—Construction was scheduled to
start this week on the $450,000 Holiday
Dnve-In at 9900 Page Blvd., near suburban
Overland. The project of the Jablonow-
Komm Circuit is on a 16-acre tract. Louis
Jablonow, general manager, said that the
drive-in will provide ample equipment for
entertainment, dining, patio lounging and
supervised child play.
Grading of the site has been completed.
Sixteen ramps will accommodate 1,000 automobiles.
In-a-car electric heaters will be
provided at 500 posts so that the new drive-in
can be operated the year around.
All of the service buildings will be grouped
in a park-like setting at the entrance, a departure
from the layout of most drive-in
theatres, where the projection booths, concession
stand, restrooms and play areas are
located in the interior. The contemporarystyled
buildings are to be linked by fences,
walks and shelter roofs. Trained attendants
will be on hand to wipe the windshields during
ticket purcha;sing.
It will be possible to keep the play area
lighted and in use during the picture program
since it will be in back of the parked
automobiles.
Serving as a giant observation balcony, the
concession stand will have glass walls along
one side so that the patrons can continue
watching the picture program while purchasing
refreshment items. Special tables will
be located near the glass wall for patrons
wanting to dine (fried chicken and pizza i. The
big concession stand will have four service
counters with entrance and exit doors controlled
by Magic Carpet electrically operated
devices.
Adjoining the air-conditioned concession
building will be an inclosed patio with planted
areas and paved terraces. Tables and chairs
will be provided there for outdoor dining.
The 62xl02-foot panoramic screen will be
720 feet from the projection booth.
Gerhardt Kramer Associates, 9640 Clayton
Rd., architects, designed the theatre, while
the construction contract was awarded to the
Swan Construction Co.
Make TV Spots for NFIP
From Eastern Edition
NEW YORK—RKO-Pathe, Inc., is making
one-minute television spots for the National
Foundation for Infantile Paralysis. The announcer
is Peter Roberts. Six have been completed.
They present the Benny Goodman
trio with Goodman, Gene Kiupa and Teddy
Wilson, the Baird puppets, John Cameron
Swayze, news commentator; Bambi Lynn and
Rod Alexander, dancers, and Jaye P. Morgan,
singer.
Opens Airer in Mexico
From Southwest Edition
LAREDO—The Auto Cine Serenata Dnve-
In was recently opened by Alfonso Zuniga
about five miles south of Nuevo Laredo, Mexico.
It is the only airer on the Mexican
border and one of the few in the republic.
In preparation for the last three years, the
starting date for Jesse Lasky's modern-day
musical, "The Big Brass Band," has been
set for July.
s^
Little Theatre Director:
Win Hollywood Attenti
SHREVEPORT—Margaret Mary an
Wray Young, whose work as directors
Little Theatre of Shreveport has at
John Wray Young and Margaret
Young of Shreveporfs Little Theat
the attention of many Hollywooc
executives, are celebrating their 251
versary as a husband-wife team in t
tre. The Shreveport Times has coi
editorially on this achievement anc
drama papers have devoted space to
on the contributions of the Young
theatre.
The Youngs, who have been at t
of the Little Theatre since 1936, 1
productions on their record as co-W(
the theatre—something which has
achieved by any other husband-wife
the American theatre. They were m
Sioux City. Iowa, where John Wray
first job as a theatre director. The
includes two seasons in Sioux City, i
the University of Iowa, six months
directing at the Pasadena Playhou
seasons at the Duluth Little Tlieatn
years here in Slireveport.
They have been so successful
civic theatre here that the associatii
a record 2.700 season memberships,
something unheard of even in con
much larger than Shreveport—and
theatre the ultimate in success, the
for each season before that season 1
Among Hollj^vood executives w
shown personal interest in the the;
are Alex Gottlieb, the producer: Mi
of Columbia; Ivan Kahn of 20th-
Ben Piazza, the RKO talent scout
number of alumni of the civic the(
made good in films.
Reopens Palatka, Fla., Airer
PALATKA. FLA.—Tlie Linda Dri'
been reopened by Adeline Gathrop
the opening attractions was a new
tractive modern concession stand.
BOXOFFICE
r
:; Januai

.
Freeman,
, with
.
Freedman.
. chairman,
Tenl 17
Itees
lief barker of the
rts the following
'arden, chairman,
in, C. A. "Pappy"
nter, W. L. Marleyer
Rachofsky.
Slaughter, Edwin
White.
Ithall, chairman,
Tobolowsky.
chairnd
Caffo.
-John K. Hicks.
,ns. Morty Freedmd
L. D. "Dave"
rman, with Duke
1, Lester Lief and
Don C
Rex Van
)'Keefe,
chairman, with
Ibur L. Marshall,
Penn and Clyde
man, with Wil-
; G. Potts,
rman, with W. T,
-W. L. Marshall,
I. Hansen, George
pard and Tony T.
with
man, Jimmie Gil-
Ernest S. Lovan,
iers, John Rosen-
:, chairman, with
. Griesdorf, Alex
3, Lee Segall and
W. L. Marshall.
1, Ed J. Gall. Mil-
Reynolds, general
sales. Caffo. James
ill. Ben Gold, Phil
lachof.sky, Rowley
uction. Walter G.
in E. Gebhard and
chair-
1 Rachofsky. Pub-
'ON
here in behalf of
the Metropolitan.
replaced "White
Theatre. The lati-average
audience
a three-week run
own theatre.s.
nt of Southwestern
he Trail Drive-In,
ed RCA projectors
le Plaza at Donna.
id jr. is manager.
,CA Dynal'te screen
morphic projection
eadrift installed an
[ylux variable ana-
2. 1955
A CHANGE IN
ATTITUDE
Dallas Critic Alters Review Style
To Match a Change in
DALLAS — When John Rosenfield.
Dallas Morning News amusements editor
who rigidly controls every facet of
JOHN ROSENFIELD
his department's pages, including makeup
and typography, makes a major revision
to picture review approach, the
first in 29 years, this is news. But of
even more importance are his reasons
for making a drastic change.
The new approach calls for the end
of lumping reviews together as reports
on the current screen. Crediting the
change to "something that has been
happening to motion pictures during
the last two years," Rosenfield views the
modern product as competing not only
with other pictures but with all other
media within the broad entertainment
field—the legitimate theatre, concert
and musical events, television and radio.
"Each major picture has begun to represent
not so much a new picture as a
highly individual piece of entertainment."
He sees this, not as the new^spaper's
attitude but the studio's. "Something,
perhaps the new screen aspect ratios.
morphic lenses . . . Amador
Caballero of the
Rita in Benavides plans to install an RCA
Dynalite screen and Hylux lenses . . .
The
Runge m Runge is installing an RCA Sno-
V/hite screen with Bauch & Lomb lenses.
Loev/enstein and Brunk
Now Are Colonels, Suh!
OKLAHOMA CITY—Sam Brunk. Buena
Vista salesman, and immediate past chief
barker of Variety Tent 22, received an honorary
colonel's commission from the outgoing
governor, Johnston Murray, for his "service
tj Oklahoma while a state leader in the movie
industry." Also commissioned a colonel during
the last week of Murray's term was MorrLs
Loewenstein, Majestic owner. He also was
cited for his service to Oklahoma while president
of the Theatre Owners of Oklahoma for
28 years until his recent resignation. This
makes Morris a two-time Oklahoma colonel.
Former Gov. Roy J. Turner also made him
a
colonel on his staff.
sw
Character
perhaps the blocked European currency
which has forced Hollywood to send
units abroad, has affected the screen's
character." This now existing character,
according to Rosenfield, makes
the term "product" no longer applicable
to the current crop of film fare.
"Product," he said, "belongs to an
antebellum day when each studio set
itself a quota of pictures, as an automobile
factory sets itself a goal of new
models."
"Now the studio releases are variable,"
he wrote in a recent column.
"They depend in part on how many pictures
the studio wants to make or can
acquire from independent sources. For
the moment, the center of gravity is the
unit producer, not the sales manager.
The producer in direct contact with the
picture is usually inspired to make the
picture because he wants to.
"There is, of course, a residue of
machine-made films but these are not
the important ones. Most likely they
carry, on frail shoulders, the feature
picture needs of Texas B hou-ses. They
were never intended for this role but
rather to be the tail end of a double
feature.
"Certainly the boxoffice results do
not discourage the system. Key city
grosses are the largest ever. Pictures
are running not one week but two,
three and four in first runs. The A
houses, once committed immutably to
the seven-day run and weekend change,
are now as variable as the programs
they show.
"Something has gone out of our lives
now that Hollywood is no longer the
motion picture. There has been a great
compensation, though, in the fact that
the motion picture is no longer Hollywood."
:'X.:.»:.»K
Dallas First Run Business
Continues at Slow Pace
DALLAS—Business in Dallas continued at
a relatively .slow- pace. "Bad Day at Black
Rock" managed to reach average, while "So
This Is Paris" was only a fair 80 per cent.
(Averoge Is 100)
Paloce—So This Is Paris iU-l) 80
Moiestic— Bad Doy ot Block Roek (MGM) I.OO
Varsity—The Dancing Years (AA), reissue 100
Melba—This Is Cineramo (Cineramo) 100
YOU CAN ALWAYS DEPEND ON
FOR THE BEST
59

Vnnouncinq
Ballantyne *H' Series
Quality • plus i^ Economy
^^
EACH
To meet the needs of dri\e-in operators who want a low cost qua
speaker, Ballantyne introduces its new "H" Series in-a-car speak
Speaker is housed in a sturdy sand cast aluminum case finished
two-tone gray enamel. Single cone speaker is of excellent quality
the entire unit is weather-treated to give long service and protect
Available with straight cord or koiled cord at slightly higher pi
"E" Series Single-Cone
Another high quality single-cone,
weather treated speaker unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
hammerloid gray enamel.
"A" Series Double-Cone
Patented Ballantyne double-cone speakers
are unique in the drive-in field. Two
cones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, loiiglasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
BLUE AND WHITE DOUBLE-CONE
AX90 Stroight Cord—No Downlight
AX91 Koiled Cord — No Downlight
AX92 Straight Cord — Downlight
AX93 Koiled Cord — Downlight
HAMMERLOID GRAY DOUBLE-CONE
0X90 Straight Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
QX93 Koiled Cord — Downlight
HAMMERLOID GRAY SINGLE-CONE
E90 Stroight Cord — No Downlight
E9I Koiled Cord — No Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-CON!
H90 Straight Cord — No Downl
H91 Koiled Cord — No Downllg
H92 Straight Cord — Downlighl
H93 Koiled Cord — Downlight
1712 Jackson St
Omaha, NebrasI
J. H. Hardin Theatre Supply Co.
714 South Hampton Rd.
Dallas, Texas
Century Theatre Supply Co.
706 West Grand Avenue
Oklahoma City, Oklahoma
60
BOXOFFICE
:; Janui

I formed
. and
1 16)
Karr
ely Tent
Howard
'ficer.s and crew of
n-day (15) night at
onal Chief Barker
fficiated and made
; banquet meeting
ief barker; Paul
lief barker: E. J.
lief barker; Augie
ob Bailey, property
Conrad Brady,
ul Goodwin. Lloyd
Lever, Jack Lutey.
las. Art Routzong
Aere conducted by
the Omaha tent.
if
)arker. wa£ emcee
ipal speakers, inhtel,
a club chap-
W. Starke, chair-
/ariety Boys Club.
Jsident, also were
ONIO
Carlos L. Garcia
to help
Spanish-speaking
the club include
of local Mexican
n stations. It was
ition KCOR that
;r officials of the
cretary, and Mrs.
ephine Theatre at
. . "Sign of the
Is Paris" into the
slness Like Show
>cond week at the
's Under the Sea"
•un at the Texas.
ic publicity man,
director, were re-
•ackettville. where
icture about the
ntil some time in
s booked for the
•The Silent Raidst"
and "Safari
led up with a local
A's in running a
Winners received
•ee passes to see
! Aztec.
of the Encanto
the 16mm Mexiolia
Park section
n calling on local
visitors included
. and the Mexico,
I
larville, the Rio,
Yolanda. Eagle
Amaya. Poteet;
Pete Fernandez,
Don Miguel
unfels . . . Oscar
ed the Rex. Mis-
San Juan, as a
ously ran a 16mm
EASTERN OKLAHOMA
By ART LAMAN
THE FINAL curtain descended for a grand
showman in TuLsa last week. Rube Leakley,
well known by hundreds of showfolk both
small and great, died in his office at Convention
Hall, which he had managed many
years. Rube was found dead Sunday morning
in the office where he had retired the
night before after loaning his apartment to
some visitors. He had helped many local
organizations book attractions for benefits,
and had handled every type of concert, dramatic
and musical show which had toured
the midwe.st in the last 25 years.
The Hall won't seem quite the same without
Rube Leakley there to do the welcoming.
* * *
Another theatre in this area was reopened
Saturday (5). It's the Cameo in West Tulsa,
which has been shuttered for nearly two years
after being closed by a federal tax lien. A
repaint job and considerable repair work
gave the liouse a fresh appearance, while
J. W. Mui-phy. Tulsa sound engineer, installed
new booth equipment. Herbert G. Parker, a
projectionist many years, and George E.
Strange are the new owners. According to all
reports the opening day business was good.
In fact, this shopping area should never
have been without a theatre. With good
pictures and some local promotion this house
should do okay.
All Tulsa Etowntown Theatres units are
cooperating with the local March of Dimes.
Warren Patton. city manager for Downtown,
has arranged a Dimes benefit premiere on
the 29th at the Ritz of "Far Country, '' starring
James Stewart and Ruth Roman. Patton
has turned into somewhat of a stage show
producer, having promoted a 45-minute stage
show featuring talent from the Tulsa high
schools.
« * *
Had the pleasure of working the last week
with David Karr, city manager for Video
Theatres in Vinita. on a campaign for the
opening of the Round-Up Gang, our stage
show, which opened at the Center there on
the 20th. This fellow really believes in advertising
and promotion. He handles and
builds his own displays, and keeps the lobby
well di'essed up, letting the customers get
a good look at what's coming up. Here is a
neat little trick that would pay off for other
managers : clips from the Tulsa. Oklahoma
City and other papers the ads dealing
with special events and the promotion of pictures
and files them away. When something
special turns up or he wishes a special promotion
for a film, this file is sure to give up
.something that will help. Yes. sir! It's a
good habit.
• * «
In Sapulpa we came in contact with something
that should be of interest. The old
Criterion there, now in the Video chain, is
getting a facelifting and we mean a complete
job. Bob Getter has suspended day showings
when workmen are busy, and opens for the
regular night progi-am. Theatre ads extend
a daily invitation to patrons to come by and
see what has been done to give them one of
the best theatres in this area. To give you
an idea how his idea works—with the 100-foot
lobby all torn out last Wednesday night, with
parts of the women's restroom all over the
place—the customers packed the theatre to
see the Round-Up Gang stage show and look
over the new concession stand and maybe
to make a few suggestions as to how they
would like their theatre to look. Right now
it looks as if the Criterion will lose very few
play days during the remodeling program.
* *
In Tulsa the stage shows have been moved
out of the Rialto Theatre, which will give
this writer more chance to promote the
Round-Up Gang into radio and Oklahoma
auditoriums under local sponsorships. The
Rialto will continue revival pictures on dual
programs.
The Broadway in Muskogee, recently reopened,
will present its fu-st stage show February
1. featuring the same acts which have
been at the Rialto the last 16 weeks.
This writer will take a short business trip
the next few weeks, and will pick up some
jottings of interest to BOXOFFICE readers.
Managers of Video
In Annual Session
OKLAHOMA CITY—Jeff Livuigston. U-I
eastern division publicity and exploitation
manager, and Mike Simoas. MGM customer
relations director, addressed the annual
meeting of the partners and managers of
Vido Independent Theatres this week
(18. 191.
Henry S. Griffing. president; W. T. Spears
of Altus. board chairman; Claude Motley,
vice-president in charge of operations; Claude
Fulgham, vice-president in charge of management,
and Charles R. Guthrie, secretarytreasiu'er.
led the sessions.
About 100 of the partners and managers attended.
Video has theatres in about 30 Oklahoma
towns and 11 Texas cities.
Video al.so is in the TV business, holding
12':: per cent of the stock in K"WTV, the
CBS-TV outlet here.
Twentieth Century-Fox is holding Jean
Peters for another term.
^^sr. rf^isren.^fFASTesT sbrvice i
/SPECIAL
VraAILERS
ROM
125 HYDE ST. SAN FRANCISCO (2). CAUF.
Gerald L. Karslci.... President
rAs> POPCOR// AIA^/Sot^s:
IF ITS CONCESSION
SUPPLIES YOU NEED-
WB G-OT '£M/
ASSOCIATED
POPCORN DISTRIBUTORS. Inc.
302 S Hon.ooi Rl 6U4 Dollas, Tiioj
1955
61

DALLAS
TJobert Strauss, who played the part of "Aiiimal"
in "Stalag 17," was in Dallas (18)
and Houston a9i to publicize the February
1 opening of "The Bridges of Toko-Ri" . . .
Jack L. Haynie resigned at MGM and was
succeeded by John W. Kitts, Buddy Remmie
replaced John Kitts as head booker, while
Albert Flores, from Universal, was added as
booker at MGM. The auditor at MGM is
J. V. Scully.
Owner Muse of the Royal at Van Alysin
and Palace at Piano was on the Row booking
. . . Clara Sawyer, booker at RKO. visited
in Houston over the weekend with her daughter
and son-in-law, Mr. and Mrs. Dell Kerby
. . . Don Puller. Dollison Theatres. Amarillo,
was at RKO . . . Ti-ice Taylor is the new
employe at RKO.
Mrs. J. D, "Jack" Walton has undergone
surgery in the Gaston Avenue Hospital
Betty Peterson, bookkeeper at RKO,
. . .
was
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listinos.
Highest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones EM 0238 EM 74S9
CONFIDENTIAL CORRZSPON DENCE INVITED
See . . . FRANK MORRIS

I for
: Theatre
I
1 17
s Strong
lyBow
3 of ne'.vcomers
ckade which has
nimum during the
three comprised
op honors for the
d "West of Zanzik
for "Vera Cruz"
and the third for
Show Business,"
5.
1 ou
wk. _
EC Show Business
100
135
(U-1) 110
The Atomic Kid
85
90
\), 4th wk 90
A
J. Robert Hoff as
;nt 16 for a second
:ers w'tll be held
itone Hotel, with
r George Hoover
uy Marc J. Wolf
le committee in
in Gene Rich. Joe
. .
1 Don Romeo .
ler, U-I manager,
aeart fund for the
manager 20 years,
the contributions
he Rehabilitation
er Foundation has
Scott's four
on. Friend exhibi-
1 leave soon on a
J. California, Oreand
Mrs. Marvin
•.
-s, announced the
of Marie Cogswell,
shier, has entered
Manager Generous With
Plug for Competition
Shenxtndoali. Iowa—When the manager
of one theatre advertises the picture
playing at a competitor's house, that is
news, and that is just what Manager
John Newcomer of the Page Theatre did.
Newcomer ran an ad in the local paper
plugging "White t'hrLstmas," which was
then being shown at the neighboring
State.
"It is your good fortune to have two
good theatres in our town," he said in
his ad. '"I heartily recommend both and
I suggest you see 'White Christmas' at
the State. But I also recommend my
own picture, too."
Woodrow Simek Joins
Omaha Supply Firm
OMAHA-Paul Fine, owner of Western Theatre
Supply Co.. announced that Woodrow
"Woody" Simek would represent the firm in
the territory selling RCA equipment and other
supplies. "We are fortunate in adding a
man witli the exhibitor's point of view," said
Fine, "and somebody who is familiar with the
operator's problems."
Simek grew up in the theatre business. His
father, the late Frank Simek, was an exhibitor
at Scotland, S. D., before entering the
theatre business at Ashland, Neb. Young
Simek became a.ssociated with his father and
wlien their old building was destroyed by fire,
he did most of the planning and work in
rebuilding. His Circle A is considered one
of the finest small-town situations in the
area.
Simek has hired Max Welsh and Harold
Palace to work at the Circle A. Handling
the boxoffice is Willa Rein.
Door Theatre Reopened
STURGEON BAY. WIS.—Tlie Door Theatre,
completely remodeled, was reopened
Christmas Day with "Sitting Bull."
George Hoover to Talk
At Northwest Dinner
MINNEAPOLIS—Variety Tent 12 will have
George Hoover, Variety Clubs International
chief barker, making his first local appearance
wlien he Will be chief speaker at the
club's 21st annual dinner at the Hotel Nicollet
Monday night (31i. LeRoy J. Miller, chief
barker, reported.
With Charlie Winchell of tlie Minnesota
Amusement Co. in charge of aiTangements,
tickets to the dinner, which will include a
cocktail session, are $7.50 a person. Members
will be permitted to bring guests.
The club expects to have as its guests for
the dinner a number of state, county and
municipal officials and civic leaders, who will
hear from Hoover the sort of philanthropic
work that the various Variety clubs the
world over are doing.
Miller has urged a record attendance.
George Regan New Mgr.
For 20th-Fox at Omaha
OMAHA—George Regan, who has come
up from the ranks during 18 years with 20th-
Fox in Kansas City, has been named manager
of the Omaha branch.
Regan, who took over liis position Monday
,
1
started with the firm in April of 1937
in the sliipping room. He served four years
in the Air Corps and, after being discharged,
went back with the firm in the booking department.
In 1949 he was given a salesman's
position with the company. He is a native of
Kansas City and has worked all the time in
that territory.
Reopen at Monroe, Iowa
MONROE. IOWA—The Monroe Theatre
here is being reopened by R. P. Davis who
said he is responding to the many requests
he has received. Davis said the theatre is
being reopened on a- trial basis and will continue
in operation as long as it receives community
support.
to.
the Admiral and
Bill Miskell of
In. is the father
ka Supreme Court
district court deowntown
property
ruled in favor of
ner of a theatre
vin Bard, formerly
ibution firm. Part
ind the litigation
lim.
representative of
ral days here con-
I. M. Weiner and
at Crof-
I, now is in operaprojection
equipnt
which had been
emodeling
emodeling and reer
way at the Joy
R. Debbaut. Inoe
the installation
i^ision. So far the
th regular showing
>ed from February
MONEY
Exhibiting New Wide Screen Pictures
a^
AfoAe
M O N E Y
installing the complete equipment package of
RCA Stereophonic Sound
It costs you nothing to get the full story from Western Theatre Supply Co.
and professional recommendations from RCA's technical staff of experienced
sound and projection engineers.
Everything in
Theatre
Equipment
and
Supplies
WESTERN
THEATRE SUPPLY CO.
214 N. Firtceiilli. Om.lh;i. Ntb. Phone: Atlantic 90J6
1955 NC 63

Announcing
Ballantyne 'H' Series
Quality * plus • Economy
^^
EACH
To meet the needs of drive-in operators who want a low cost qua
speaker, Ballantyne introduces its new "H" Series in-a-car speak
Speaker is housed in a sturdy sand cast aluminum case finished
two-tone gray enamel. Single cone speaker is of excellent quality
the entire unit is weather-treated to give long service and protect
Available with straight cord or koiled cord at slightly higher pi
"E" Series Single-Cone
Another high quality single-cone,
weather treated speaker unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
hammerloid gray enamel.
"A" Series Double-Cone
Patented Ballantyne double-cone speakers
are unique in the drive-in field. Two
cones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone eflfect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, loiiglasting
hammerloid gray enamel finish
baked on to give permanent protection.
the post.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
BLUE AND WHITE DOUBIE-CONE
AX90 Jtraighl Cord—No Downlight
AX91 Koiled Cord — No Downlight
AX92 Jtraighl Cord — Downlight
AX93 Koiled Cord — Downlight
HAMMERLOID GRAY DOUBLE-CONE
0X90 SIroight Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
HAMMERLOID CRAY SINGLE-CONE
E90 Straight Cord — No Downlight
E9I Koiled Cord — No Downlight
E92 Stroighl Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-CON
H90 Stroighl Cord — No Down
H91 Koiled Cord — No Downlli
H92 Straight Cord — Downligh
H93 Koiled Cord — Downlight
1712 Jackson St
WpOKUl
Omaha, NebrasI
The Ballantyne Co.
1712 Jackson Si
Omaha, Nebraska
Aveti Theatre Service
830 Lumber Exchange Bidg.
Minneapolis, Minn.
Theatre Equipment & Supply Co.
1009 North 7th St.
Milwaukee, Wisconsin
American Theatre Supply
316 South Main St.
Sioux Falls, South Dakota
BOXOFTICE
:: Janu

'
not
. . . Lenore
. . Remo
. . Both
. . Harvey
. . Harry
. . Chuck
Jtation
Corp.
WTVW was
sold
;orp., which pubel
and owns radio
irgest stockholder
I. F. Gran, who is
)rises, which in-
;res and other inin
the affirmative
under protest, on
rst Corp., has no
r than the fact
Lper. Gran's feelthe
thought that
Milwaukee would
place in the sun"
rchase came from
made by Charles
le radio and telerst
Corp.
ejected
Dad Rights
iiin Bergcr has
in the road rights
jse of the August
likely to be
; Crouse national
long Los Angeles
1 version reached
)use. present road
) permit another
Berger down,
isons why Berger
was to be able to
the Lyceum here,
ft'hich is .suffering
3f bookings in its
NG
owner of Co-Op
ow's No. 1 bowler,
ht with a record
p Classic League,
ilmost produced a
of 33 years in the
ng game with six
s more in a row
plit in the tenth
266. then added a
series was 769, his
I. His 743 boosted
b Drive
goods, toys and
egal tender at a
3sic Theatre when
sented his annual
rhe entire collece
Rotary Club for
lilies.
R THLATRESr
theotrcs.
> CLEANER
by Abbott. National
Ray Smith Thtatrt Sup-
[y and other jobbers
AMI
OHIO
MILWAUKEE
T^GM's publicist Lou Orlove, together with
division field representative Ivan Fuldauer,
Chicago, were pumping things up at
Green Bay. in preparation for the "Motion
Picture Theatre Celebration," which goes into
action on the 21st. The gigantic affair, designed
to get the folks back into the theatregoing
habit, with Standard Theatres' Elmer
Brennan holding down the fort up there, apparently
will have the cooperation of all the
name firms in Green Bay in addition to parts
of the surrounding territory. The results
should prove interesting, inasmuch as Green
Bay has long been noted for being the testing
grounds for numerous items now going
great on the market. The last national test
sponsored by the Elgin Watch Co., used
Green Bay, with every jewelry store in the
area participating in a full week's campaign.
Some of the establishments doubled and even
tripled theii' net income over and above expenses
during the event.
Edward H. Wadewltz. 76. founder of the
Western Printing & Lithographing Co.,
Racine, died recently. Wadewitz founded the
firm, one of the largest in the country, with
plants in Racine, Poughkeepsie, N. Y., and
St. Louis, and offices in New York City,
Beverly Hills, Calif., and Atlanta. Ga. He
was a director of Walt Disney Productions,
and for 20 years a licensed publisher of Disney
comic books and other items.
Take a gander at the series of prize winning
16mm films currently appearing at
the public museum, no admission: Seal Lsland;
A Is for Atom; Skippy and the Three R's;
Rime of the Ancient Mariner: Working and
Playing to Health: Conspiracy in Kyoto:
Beaver Valley: Baltimore Plan: Frustrating
Fours and Fascinating Fives: American Revolution:
American Farmer: Martin and Gaston:
Land of the Long Day: American Road,
and Jewels of the Pacific Coast. Last year,
the
museum drew over 400,000 men women and
children!
Harry and Roy Aitken of Waukesha are
back in busine.ss again. Their original "The
Birth of a Nation" is still going strong, currently
appearing at Wisconsin State College,
and the Milwaukee Art Institute. Purpose
of resurrecting the David Ward Griffith film,
it is said, is merely to exhibit a museum
piece that in its day was hailed as the wonder
of the 20th century, and one of the
cinema's greatest masterpieces. The old Davidson
Theatre played it here when first released,
and was sold out for weeks. In 1939,
Mayor Don Hoan banned the picture because
of its controversial aspects. Comes now the
dope that the Aitkens and the Griffith and
Dixon estates will share handsomely when
the new version of the film is released in the
near future.
Gordon Hewitt, general manager of the Fox
Wisconsin, was appointed state chairman of
the March of Dimes theatre collections. Major
theatres in all key cities will participate in
the campaign.
. . .
. . Robert
Fox Wisconsin parade: Harry Boe.ssel, Palace
manager, was busy exploiting "Vera Cruz"
with a Miss Exquisite Form contest
Francis Bickler, Wisconsin, did a bang-up
job in promoting the Boy Scouts Jamboree
held at 2:30 p.m. daily during the run of
"20.000 Leagues Under the Sea" .
Brill, Princess, worked on a campaign for
.
"Woman" and "Shamed," opening February
11 Diorio, Strand, went hog- wild
on "Romeo and Juliet" , . . Ralph Klemz,
Retlaw. Fond du Lac, was expecting an addition
to the family . LaSosso, Jackson,
has been packing 'em in with his Sunday
Cartoonascope matinees.
. .
Milt Harmon, Uptown, says his house will
make a better showing than anticipated in
the March of Dimes collection campaign .
"South Pacific" will return here on stage at
the Palace for a week's engagement February
Citation of the Week to
28-March 5 . . .
Miss Brunner for the outstanding job of fashioning
a full-page co-op ad, and then following
through by signing up each and every
advertiser listed on the page. It was a tie-in
with the Decca dealers in this area, pushing
"There's No Business Like Show Business."
Jim Champine, Palace bookkeeper, did a
beautiful job on public relations for the theatre
when he volunteered his services to a
wheelchair patron emerging from the theatre
during the recent blizzard and not a cab to
be had! He took the woman home in his car.
. . .
The Miner Amusement Co. has sold its Lake
Theatre, Chetek, to John Mowry, recent owner
of the theatre at River Falls . . . The Bay
Theatre. Green Bay. premiered "Bad Day at
Black Rock" Friday (21i and "Green Fire" is
to get a special premiere at the Orpheum Theatre,
also in Green Bay . . . Epf Rosen, former
MGM manager here and recently assistant
manager at the Minneapolis office,
has been transferred to the Des Moines
branch for a month on special assignment
Recent CinemaScope installations include
the Augusta. Augusta; Rex, Beloit; Warren,
South Wayne, and the Salem at West Salem.
.
. . . Rudolph Poeske has
Ben Brown, pioneer theatre owner at
Viroqua, left on his 13th annual vacation to
Glendale, Calif. Sleter, owner of
the Mondovi Theatre, Mondovi, has appointed
Hjalmar Terland manager, as Sleter
is moving to Columbus to represent a film ad
company . . . C. C. Noecker's Durand Theatre,
Durand, is just completing an extensive remodeling
program
closed the Marathon Theatre. Marathon.
Johnny Mednikow, manager of National
Screen Service, has postponed his hospital
operation to accept an invitation from Herman
Robbins for him and wife to spend a week
on Robbins' yacht at Miami. Mednikow will
enter the hospital January 31 after his return
from Florida . Schmidt, former
Warner Bros, booker, is now with 20th-Fox
Pestashnick, former receptionist,
is now contract clerk at 20th-Fox, replacing
Arline Matter who resigned to move to California
. Ed White, cashier, and Erma
Momesen, contract clerk, observed birthdays
recently. White also observed his wedding
anniversary Christmas day.
YOU CAN ALWAYS DEPEND ON
FOR THE BEST
SPECIAL
NEW YORK^
1955 65

ge
. .
novr^rrrr-ir
.
D E S
MOINES
The manager of the Paramount Theatre is
inviting every Kelly whose name is listed
in the Des Moines telephone directory to
"Green Fire." Reason: A gli'l named Grace
Kelly is the star. The invitations are only
for the persons in who.se name the telephones
are listed and only for Kelly spelled K-e-1-l-y.
Invitations have been issued to the Variety
Club 1955 inauguration ball Friday (28i at
the Standard Club. The event will be a dinner
dance, with dre.s.s optional. Both chicken
and fish will be served. Reservations may be
mailed to treasurer Lou Levy . . . .'\nother
Variety Club project is the sponsorship of
ticket sales for this year's Golden Gloves
tournament with all proceeds going to the
Easter Seal Training Center for Crippled
Children. The tournament, which will be
held on February 18 and 25, is spon.sored by
radio station KRNT.
. .
Paul Scholer, former manager of the Chariton
Theatre in Chariton, and wife were invited
to be guests of new'ly elected Gov. Leo
Hoegh at the reception and ball held in Des
Moines. The Scholers were neighbors of the
Hoeghs when both lived in Chariton. Tlie
Scholers are now residents of Burlington
Mr. and Mrs. A. H. Blank,
.
Tri-States
Theatre president, left for New York
City where they sailed Friday (21) on the
Sam Rich,
Coronia for a 106-day cruise . . .
Paramount booker, has announced his engagement
to Vivian Cave . David H. Bonine
jr., employe of General Pictures Productions,
GORHAM BOOKING AGENa
REDFIELD, IOWA
COVERING DES MOINES
FILM EXCHANGE AREA
BUYING AND BOOKING FOR WHAT
YOU CAN AFFORD TO PAY
plans a spring wedding to Twyla Miller, student
nurse at Iowa Methodist Hospital.
Lou Levy screened "Crazy Horse," and is
making plans tor the statewide release in
conjunction with the national saturation beginning
March 17 . . . Nick and Jim Yannias
of Dubuque were on the Row on a booking
trip.
A press screening of James Michener's "The
Bridges at Toko-Ri" was held recently and
netted a writeup by Columnist Gordon Gammack,
who said: "I have never seen a movie
produced with more authenticity. The numerous
scenes showing jet operations from a
Task Force 77 carrier off the Korean coast
are so real that I felt that I was back for
another visit on the carrier, Boxer. The film
also is so real that the code for the flagship,
Jehovah, was the one actually used by Task
Force 77 dm'ing the fighting. Even the scenes
in Japan are authentic, right down to the
Showboat night club, the Japanese baths and
the street scenes. The movie faithfully follows
Michener's story."
MINNEAPOLIS
TXrith only 238 of the territory's 447 participating
theatres reporting to date, recent
theatre collections for the Northwest Variety
Club's heart fund totals $19,000 and
Chief Barker LeRoy J. Miller believes that
the final figure will exceed that of a year
ago by a wide margin. Also, in the four
months ending December 31, Art Anderson,
heart hospital chairman, received $4,253 in
memorial donations and $800 in other gifts
Art Anderson, Warner
lor the hospital . . .
Bros, district manager, was in Chicago for a
sales conference. Myron Adcock, local manager,
is mapping out plans for local participation
in the drive scheduled for May in
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1 lb. Printed Noiseless Sacks Per 1000 3.80
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Iowa Distributor for Silver Skillet Brand Canned Meats.
Prices Subject to
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DES MOINES THEATRE SUPPLY CO.
1121-23 High St. Des Moines, Iowa
honor of Norman Moray, Warner ]
.'subjects sales manager for many
Don Swartz, independent distri
taken over for this territory the d
of "Mr. Hulot's Holiday" . . . O. E.
Northwest Sound Service has bee
to install Cinemascope in the i
Plentywood. Mont.
Central Allied executive counsel,
is happy because nothing affeetin
industry has been dropped into t
at Minnesota state legislature sessi
He's keeping a close eye on de\
there, however. Incidentally, Kan
14th con.secutive time, has been
village counsel in suburban Goldei
The dates for the North Cent
annual convention here have be«
May 2. 3. a week earlier than
planned . . . Future possibilities i
MGM Ticket Selling Workshop d
NCA convention and the visit of s
Lai-aine Day soon when her husl
York Giants manager Leo Durochi
one of the speakers at the annus
dinner which Ed Schwartz of Art
ice and Variety Club director is arri
Abbott Swartz, back from his New ;
tlon, reports his United Artists brar
in second place in the third divisii
third lap of the Robert S. Benjan
Jack Schlaifer, UA home office sp
ice sales representative, was in to'
dress a sales meeting at the local
Norman Levinson from Chicago
pointed MGM exploiteer here t
Harry Sears, who resigned to joi
company in Chicago. Ivan Fuldau(
manager who pinchhit for Sears 1
weeks, was in town to help get
started . . . Ted Mann, circuit o
chairman of the NCA committee
reach an agreement with the AFL p
ists on terms of a tliree-year cc
back from a New York business
Chick Evens. 20th-Fox exploiteer,
in town to w'ork again on the cam
•PrLnce of Players" and "Carmen
Heads of the University of Minnes
cal School and Heart Hospital met \
Barker L. J. Miller and the club's he
tal committee at a dinner to discus;
ments at the institution . . . The
"Ugetsu," scheduled for its first T
run at the neighborhood fine arti
here, was selected by Bob Mui-pl
Minneapolis Sunday Ti-ibune as the
the week and was highly praised t
Don Alexander, Minnesota Amusi
assistant advertising and publicity
confined to his home by illness . .
territory CinemaScope installation
those at Benjamin Berger's downt
run Gopher here and theatres at .
Earth, Fertile, Minneota, Paynes
Aurora, Minn.; Fargo. Wishek and V
N. D.. and Highmore and Custer. I
John Mowry, River Falls, has bought
Theatre, Chetek, from the Miner Aj
Co. of Rice Lake. Jack Gould will cc
manage the house.
Page of Ads on 'Eternity'
For his showing of "Prom
Eternity" at the Capitol in F
Ont., Manager Len Gouin promot
page of ads from local merchants
"Values that can't be beaten .
Here to
Eternity!"

! Show
ss' 240
feek
business zoomed
!riod. "There's No
!ss," which grossed
week, held strong
ting. "Three Ring
I its second, scored
I. Similarly "20.000
ound up its second
1 week of 230.
100)
Business
240
0), 3rd wk i35
the Sea (BV),
180
ace
k holdover at the
"Vera Cruz" and
[Stained a gross of
again. The entire
:tendance all over
less than average
90
^ of Montono
1 00
Show Business
125
r the Sec
200
WB), 3rd wl4 125
iamond Wizord
250
eorl (MGM),
125
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Phone TYIer 4-69i2
Nights- UN 3-i468
STITDIO VISITORS—RosaUnd Russell,
starring in Independent .Vrtists' "Tlie Girl
Rush." was hostess on the set at Paramount
to Dale Miller of Miller's Grove
Drive-In near Davton, Ohio, and wife.
BOWLING
DETROIT—Ernie Forbes Theatre Supply
tied with Local 199 in the Nightingale Club
Bowling League. Team standings are:
Teom Won Lost Team Won Lost
Ernie Forbes 30 26 Altec 271/2 ZSV,
Local 199 30 26 Amuse. Sup. .26 30
Not'l Carbon 29 27 NTS 25'/2 30'/j
Individual high .scores rolled were; Roy
Thompson 234-190-203. for a total of 627: Jack
Cohvell 209-201. 590: Carl Mingione 192-195.
565: Francis Light 196. 519: Nick Forest 536:
Matt Haskin 517. and Ray Gagnon 514.
Nightingale Notes: Some very good splits
were made by M. Haskin with a 6-7-10. F.
Light got the 3-6-7, R. Thompson and W.
SwLstak made the 5-10, and E. Douville did
the same, while Floyd Akins made the 3-10
twice.
O. H. Blough left for the sunny south. His
flying companion was Max Robertson who
winters in the south close to the Bloughs.
Virgil Lazarus will .soon be away for the
sunny parts also, and that means that secretary
Floyd Akins has to look for another
bowler to take his place. He has his eye on
Frank Scheuer whom the Nightingales would
like to have back with them again.
Ray Gagnon was "awfully mad" at those
pins as he was really knocking them down
with that roundhouse curve of his—and that
514 put him right on top in his division. Iris
should have .seen Ray doing his stuff, as it
w'as something really worth noticing.
The Nightingales are looking forward to
renewing their match games with the grand
folks over in Cleveland of Local 160, and
they'd better .start practicing, as this is just
what the Nightingales are all doing now.
Republic holds a three-point lead in the
Film Bowling League. New standings are:
Teom Won Lost Teom Won Lost
Republic 10 2 Allied Film 5 7
AA 7 5 RKO 4 8
Theotrieoi 6 6 UA 4 8
New high team scores for three games rolled
for the season to date Include: Theatrical,
2,471: Allied Film, 2,407; United Artists, 2.385.
Individual high scores for three games are:
Hogg, 618: Stlmac, 614; England, 591.
Wayne Parsons Dies
DETROIT—Wa>'ne Parsons, former manager
for the Korman circuit at the Broadway
Capitol, and afterward at the Gold Coa.st
Theatre, died Sunday

Wellsville, Ohio, Company
Busy Enlarging Screens
WELLSVILLE. OHIO—Last year at this
time tliere was considerable confusion among
outdoor tiieatres. Whetlier to or whether not
to install Cinemascope equipment and wide
screens. Ttiis year, the question has been
settled by a majority, who are going on with
the trend and getting on the bandwagon.
Among the most active engineers in the
field helping the drive-ins to acquire the new
look are Jack Vogel of Wellsville and John
Selby of Akron.
Vogel. an architectural engineer who has
long .specialized in theatre construction, theatre
remodeling and outdoor theatre requirements,
recently announced an extensive remodeling
program for the Dayton Drive-In.
Sidney Lust has contracted with Vogel to erect
a new screen tower to accommodate a 108-footwide
screen in his Hillside Drive-In at Hillside,
Md. In the same area, the P. H. Durkee
Enterprises of Baltimore have engaged the
services of Vogel to increase the width of the
North Point Drive-In tower to 98 feet. And
in the Pittsburgh area. Vogel is remodeling
Norbert Stern's Harmar Drive-In at Harmarville.
and increasing the size of the screen
tower to prepare for a 60x90-foot screen.
COLUMBUS
gusiness up to five times greater than normal
was registered by the eight local neighborhoods
showing "The Fi-ench Line," which
had been banned by the Ohio censor board.
The film opened last week at the Beechwold,
Esquii-e, Main. University, Cleve, Lane. Parsons
and Westmont . . . Charles Sugarman
reported continuing good business in a fourth
week for Walt Disney's "The Vanishing
The Palace had three big weeks
Prairie" . . .
with "20.000 Leagues Under the Sea" and
Loew's Ohio and Loew's Broad played twoweek
runs of "Deep in My Heart" and "Vera
Cruz."
Norman Nadel, Columbus Citizen theatre
editor, was a member of the press party flown
from New York to Silver Springs. Fla., for
the underwater premiere of "Underwater!"'
Nadel has been .seeing Broadway shows for
the past two weeks.
Columbus Town Meeting Sunday (23 1
will
feature a discussion on film censorship aired
over WBNS radio and WBNS-TV. Speakers
will be Dr. Clyde Hissong, former state film
censor chief, and Senator Charles Mosher,
Oberlin, who has just introduced a bill in
the Ohio legislature to aboli.sh film censorship.
SELBY „^ SCREEN TOWERS
for Drive-In Theatres
3 Stondord Sizes
SELBY INDUSTRIES, INC.
1350 Ghent Hills Rd. Akron 13, Ohio
Montrose (through Medina, Ohio) 6-7211
INDUSTRY
PROFILE
Hazel Lentz Is a Bundle of Ener
As Toledo s Newest Executive
TOLEDO—Hazel Lentz. a 102-pound
bundle of energy, is the newest addition
to Toledo's feminine theatre ex-
HAZEL LENTZ
ecutive.s. She is serving as Girl Friday
to Al Boudouris. operator of the new
$460,000 Miracle Mile Drive-In at Jackman
and Laskey roads in West Toledo.
Though this is her first position in
Toledo, she is no stranger to the theatre
industry, having been married to
Fred Lentz, a veteran theatrem.an, for
the past nine years. She modestly
states that all she knows about the
business, she learned from him.
Mrs. Lentz was manager of a Class A
outlet of a large variety chain in
Ravenna. Ohio, when she became
acquainted with her husband, who was
manager of Schine's Theatre in that
city, only a block away from her store.
After a four-month courtship, they
weie married.
Youngstown Locals Elect
Officers for New Term
YOUNGSTOWN—George A. Amreihn has
been re-elected to his fifth term as president
and business agent of stagehands Local 70.
Other officers are William Harris, vicepresident:
John B. Campbell, treasurer; Jack
Summers, secretary, and Frank Prendergast,
sergeant at arms.
William E, Walsh was elected president of
the projectionists Local 388. with other officers
being Phil Diana, vice-president: Cecil
Cook, recording secretary: Olie J. Myers,
.sergeant at arms, and Amreihn, financial
secretary-treasurer and business agent.
She kept her job for a while
resigned in favor of motherhood.
Lentz family now consists of two
Fred jr.. age 8. and Stephen I
age 5. After two years in Ravi
Schine sent Lentz to Athens, as
manager. In 1950 he joined the Scl
circuit of Bowling Green. He has
city manager of the 3.400-seat 1
mount, and the 1,800-seat State, de
neighborhood house, both local Scl
houses, the last four years.
During all this time. Hazel Lent:
a busy homemaker, but not too bu
pitch in and take over tempoi
W'hen an emergency would leave
husband without a cashier, office
bookkeeper, candy girl or other
This experience came in very li
when .she decided to take over the
of helping the Miracle Mile Dri'
get launched.
Some 4,000 persons were presen
the preview opening despite cold
and strong w^inds. They marvele
the huge screen, the beautiful ap]
ance of the lighted speaker poles
Eprad stereophonic speakers, and
in-a-car heaters, an innovation in
area.
Being hostess to a dozen or so
sons in a home is quite a lot diff
than being hostess to some 4.000 g
at a theatre opening, but Mrs. 1
took it in stride. And the myriac
tails and problems that arise in
daily operation of Toledo's la
drive-in theatre (1,800 cars)
bother her at all—she is a wizai
that almost impossible art—doii
dozen things at once. She does ]
tically everything in her post a<
sistant to Boudouris except the 1
ing and janitor work, supervising
35 employes at the drive-in.
In her spare time, she likes to
and swim, and is an ardent speetat
almost any sport.
Remodels for CS and
HINDMAN. KY.—Manager John
reports the remodeling of the Hick
to permit the showing of CinemaScc
Vision and other wide screen tech
L & L THEATRE CONCE
INCREASED PROFITS - DECREASED \N
PERSONALIZED SUPERVISED SERV
DRIVE-IN AND INDOOR THE;
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PHONE or WRITE I, ^.'-'**°"
^ Independence, Mo.
Names James Stout Jr. Manager
OWENSBORO. KY.—The Cardinal Drive-
In will reopen March 4 with James Stout jr.
as manager. Wilmer Blincoe at Central City
will do the booking and buying.
• SEAT UPlfOLSTERING OUR SPECK
Detroit 8. Mich.
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To meet the needs of drive-in operators who want a low cost quality
speaker, Ballant\ne introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
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Available with straight cord or koiled cord at slightly higher price.
gle-Cone
. single-cone,
p e a k e r unit,
ic case as "A"
ished in lough
imel.
"A" Series Double-Cone
Palenifd Ballantyne doiililf-tone speakers
are unique in the drive-in field. Two
cones, one superimposed over the other,
offers vou the most faithful, undistorted
sound anywhere. Finish is an appealing
hlue and white two-tone effect. Both
undercoat and finish loat are haked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammcrloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
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0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
HAMMERLOIO GRAY SINGLECONE
E90 Straight Cord — No Downlight
E91 Koiled Cord — No Downlight
E92 Straight Cord — Downlight
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St .
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^
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American Theatre
Equipment Co.
165 North High St.
Columbus,
Ohio
1955 69

. . Nat
. . Frank
. . James
CLEVELAND
Abe Kramer of
Associated Theatres made a
flying trip from Florida to attend the
Izzie Schmertz 50th anniversary dinner last
Monday (17) and also to take care of such
minor details as income taxes . . . MoUye
Davis. MGM cashier, returned from a twoweek
visit in Florida with Marie
Hentges, a former member of the family
MGM
Mack
.. . Duke Hickey. U-I publicist, chaperoned
Rita Gam on a visit here in behalf of the
opening of "Sign of the Pagan" at the Hippodrome.
Frank Murphy, Loew Theatres division
manager, was called east last week by illness
of a member of the family . Barach.
National Screen Service manager, left for
Miami to attend a regional managers' meeting.
He went equipped with southern vacation
clothes, including shorts. Local industryites
are waiting for snapshots of him in
the regalia . . . Leonard Gray, Paramount
publicist, made arrangements for the George
Seton-William Perlberg press luncheon at the
Statler Hotel following a .screening of "The
Country Girl" in the Paramount screen room.
Over in Shelby, the inhabitants were upset
because there was no white Christmas. So,
to keep everybody happy, Hal Shreffler of the
Castamba Theatre pulled wires and arranged
to give the town a "White Christmas" even
though the weatherman would not cooperate.
The Shelby Daily Globe credited Manager
Shreffler with civic interest in a column-long
article which gave the holiday attraction a
terrific boost, resulting in outstanding business.
'No'
at Midnight Show
YOUNGSTOWN—The State and Palace
theatres presented Hallmark's "She Shoulda
Said No" at a special midnight program Saturday
(15).
RCA STEREOSCOPE SOUND
CINEMASCOPE
3-D or WIDE SCREEN
Whatever you need—We can supply it.
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Cherry 7724
The New
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JEWELL
PRODUCTIONS
206 McKerchcy BIdg., Detroit 1. Mich.. WOodward 5-6299
SE RV IC E -QU ALI T Y -PRI C E
COLD CHIPS
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Phone TWinbrook 3-4393
Barberton, Ohio, Robbery
Nets Thieves $1,100
BARBERTON, OHIO—Two robbers escaped
with $1,100 in a daring noonday holdup at the
West Theatre. The robbers appeared in the
theatre lobby while Mrs. Mary Virant. an
employe and stockholder in the house, was
eating lunch in the women's lounge. Manager
Vincent Lauter was upstairs in the office
preparing a money sack for the bank.
Mrs. 'Virant went into the lobby to see
what they wanted and the men said a child
had lost a brown cap and glove in the theatre.
She helped them rummage through the lost
and found articles. Finally they asked her if
the manager might have put the cap and
glove away somewhere. Mrs. Virant called
Lauter and went back into the lounge. When
she disappeared, one robber pulled out a gun
and demanded money. Though Lauter said
he had already gone to the bank, they forced
him upstairs where they found the money
neatly packed and hidden behind the door.
They tore up one of Lauter's spare shirts and
bound him with it, hand and foot, and took
his shoes before locking him in.
Despite Ad Ban 'Mom' Does
Well in Cleveland
CLEVELAND—"Mom and Dad," Hallmark
Production, is playing to near-capacity crowds
simultaneously in four local theatres, the University.
Sun. Standard and Southern. The
picture is being shown to women only at
2 and 7 p.m. and to men only at 9 p.m. Admission
at all times is $1.
Although virtually without benefit of newspaper
advertising or newspaper publicity the
picture is still doing sensational business.
When the Plain Dealer and the News refused
to accept advertising copy, the participating
theatres, under the direction of exploiteer
Card Mondor, distributed 300,000 heralds via
direct mail in one week and u.sed 18 radio
spots a day. A title mention and theatre
name in the theatre directory made up the
newspaper use. During the second week of
the run an additional 130.000 heralds were
distributed.
Although the Press accepted advertising
copy the first week of the run, it notified the
theatres it would not accept any further copy.
Plans Irvine Airer
IRVINE. KY.—The McClanahans (Russell
jr., Russell sr. and Ralph) plan to open a
drive-in on the Irvine-Richmond road between
West Irvine and Cedar Grove by the
Excavation has begun on the
middle of April.
new project. The McClanahans operate the
Mack and Irvine theatres here but plan to
close one of these during the .summer upon
the completion of the new- airer.
Robert Sokol Insists
He's Still Alive!
Columbus—Robert Sokol, manager of
Loew's Broad, would like it known that
he's still alive. Reports were current here
and along Cincinnati Filmrow th^t he
was the victim of a plane crash last week
near the Cincinnati airport. His name
was confused with Robert Sobul of Columbus,
one of the victims. The latter was
district manager of a jewelry firm.
CINCINN/
. .
The Royal, the oldest theatre in
opened with Cinemascope recen
owned by F. W. Huss jr. of Associat
tres. The house, which was built in
completely redecorated and a the
screen added . Mrs. Alice Johnso;
of Pearl Hunt, died at age of 75. 1
is the wife of Herman Hunt, local
and is president of the Variety aux
Mrs. Mary Neff, mother of Jim I
.
.
. .
booker at 20th-Fox, died after a
ness Weitzel, who has
and buying service, has added tl
Winfield. Boomer, and Smithers, \
his accounts Conli. m
National Theatre Supply, attended
land meeting . Mrs. Anna Weit
mount employe and mother of Fri
zel, was in the haspital for examin
treatment of a kidney ailment.
Exhibitors in the city recently
George Lively and C. B. Hukle of
ton; William Settos, Springfiel
Yassenoff. Columbus; Harold Moon
ton; Frank Mandros, Cabin Creeli
Marvin Samuelson, Pittsburgh; Ja
Detroit ; Louis Shor, Williamson. W
Wolf. Cleveland; Charles WiUiam
A. N. Miles, Eminence, Ky.; Fi-a
Matewan. W. Va.; Harley Benne
cothe; J. W. Thomas. Oak Hill. W
Greathouse. Aurora. Ind.. and Mr
R. A. Emrick. Germantown. Ohio,
For ANY RATIO in
Add up these items for the
• Simplex XL
Projectors
• Simplex
Stereophonic
• Wolker
Screens
• Hertner Motor
Generators
Sound
• Super
P
• Bousch
• Zeiss
P
• Ancmori
Lenses
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You con olways
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ERNIE F(
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70
BOXOFTICE
Jam

I in
, is
remieres
: world-premiered
y Turner action
•ph E. Levine of
ed at the twin
latres, while Uni-
Cross," partially
It the Keith Meacked
by stiong
npaigns ajid both
territorial book-
100 first run
day with another
ortly. while "Six
playdates in New
bitors
on
jr., Bryant Haliers
and operators
mbridge, are enof
the business
1 rights to James
ivinning story "A
shoot the picture
Square Theatre,
I use as a studio.
aimed at rewUl
be available
star Martin Kowill
be produced
organ.
s recently formed
3ute foreign films
;tion of "A Clerilow
in the three
exhibition,
distrireview
)n of the Strand
Cross" at the
room for an instate
police offiaker
of the U-I
ew York, accomjred
player, on a
adio and TV stancheon
at Hotel
:ie.
J Chosen
t Award
vn, chief barker
w England, an-
'.
King, Massaor
vehicles, has
en to be the
art award, prelividual
who has
of good for the
e.
lation at a banin
the spring,
or William S.
rangoments.
tireless worker
und drives and
ttee for several
—
—
— —
LOOKS LIKK MONROE — Manager
John DiBencdetto got good coverage with
a look-alike promotion he conducted for
"There's No Business Like Show Business"
at the Poll Theatre. Worcester, Mass. Star
Marilyn Monroe was selected as the model
and the young lady bearing the closest
resemblance was interviewed on three
radio shows and also appeared with
DiBcnedetto on a WWOK-TV program.
On all occasions there were numerous
plugs for the picture and playdate. Opening
day the "look-alike" winner was presented
on the stage of the theatre.
'Pagan' Pulls Good 160
In New Haven Debut
NEW HAVEN—Two of the four major
downtowners did exceptional business with
"Sign of the Pagan" and "There's No Business
Like Show Business." Other offerings included
"Vera Cruz." which had such a strong
third week it was held fer a fourth.
(Average Is 100)
College Vera Cruz !UA); Captain Kidd ond the
Slove Girl (UA), 3rd wk 125
Paramount Sign ot the Pagan (U-I); The Sleeping
Tiger (Astor) 1 60
Poll There's No Business Like Show Business
'20fh-Fox) 140
Roger Sherman So This Is Paris (U-I); Terror Ship
(LP) 90
Three Holdovers Do Well
At Hartford
HARTFORD—For the fii-st week in several
months, the downtown area had three holdovers.
Allyn Tonight's the Night (AA); Security Risk
'AA)
no
Art—The Little Kidnappers (UA), 4th wk 140
E. M Locw The Violent Men (Col); It Storted in
Paradise ( AA), 3rd wk 1 25
Poll Vera Crui (UA); Operation Monhunt {UA)..200
Palace Sign of the Pagan (U-I); This Is Your
Army lUA), 2nd wk 100
Strand Destry (U-I); Port of Hell (LP) 105
Theatre to Parking Lot
BOSTON—The All.ston Theatre in Allston.
operated by American Theatres Corp., has
been sold to H. W. Mann, who owns the store
property next door. The theatre, which has
been closed for the past three years, is being
torn down to make room for a parking lot
which Mann will operate.
W. H. Mortensen Named
HARTFORD—William H. Morten.sen. managing
director of Bushnell Memorial, has
been named to the metropolitan district commission.
He is a former mayor of Hartford.
Providence Art House
Opened by Bostonians
PROVIDENCE—Local devotees of art, foreign
and musical extravaganza films will
now have their choice of two art houses. The
opening of the Westminster Playhouse, located
on upper Westminster street recently
brightened the area which has been
dark for so long. Now, completely repainted,
refurbished and redecorated throughout, it
will be the scene of art offerings.
Leased for a long term period from the
Central Real Estate Co. by Howard N. Levin,
Frederick Rogers and Joseph Cohen, all of
Boston, the 800-seat house is set for a long
and pretentious run, according to the new
operators. With the exception of Jo.seph
Cohen, a Boston booking agent, none of the
partners has had previous theatrical experience,
according to Levin, who will act
as manager. Levin was previously a department
store buyer, and Rogers has had a
diversified background.
ALSO PLAYS OTHER QUALITY FILMS
Levin pointed out that in addition to presenting
art films, foreign and musical screenings,
the Westminster Playhouse would al.so
show first run .spectaculars, and would bring
back certain classics that had appeal, especially
some for children. These would be interspersed
with other attractions.
Seats that showed signs of wear were reupholstered,
and lamps, rugs and carpets were
replaced. With the house presenting a sparkling
appearance, the new operators are hopeful
for the success of their new venture. A
single matinee with a 65-cent admission
being charged both adults and children, and
two evening performances with an 85-cent
charge will be the operating policy.
For the time being. Levin said the current
conventional-sized screen will be utilized.
Further replacements and innovations may be
introduced after the new operators get their
project under way.
LITTLE EMPHASIS ON CONCESSIONS
The operators do not plan any elaborate
refreshment stand set-up at the present, instead
they will concentrate all of their efforts
on screen entertainment. Candy vending machines,
and drink dispensers will be spotted
in strategical locations.
While Providence already boasts of an art
house, the Avon Cinema, located in the
swank East Side section of the city, the newest
member to this group is more centrally
located, just a few steps from all of the
downtown first rims. Tlie Avon, because of
its location, draws mostly from the East Side
area, especially from among the thousands
of Brown, Pembroke and Bryant college students
and faculty.
The Westminster Playhouse, opened early
in the 1900's as the Modern, has had a long
and varied history. During its early years,
the Modern w-as recognized as one of the
leading downtown first run houses. With the
advent of sound, the house slipped to a second
and third run theatre. Later, it became
the scene of a succession of unsuccessful stock
companies, and legitimate presentations. Because
of the character of plays offered, the
house was constantly in trouble with censor,ship
authorities.
Producer Jesse L. Lasky has inked Frank
Sinatra for a starring role in "The Big Brass
Band."
1955 NE 71

Lippert Asks Fair
REOPENING GREETING—A new marquee with black cathode lighting, new indirect
lighting throughout the auditorium, new lounge and extensive carpeting and painting
feature the rejuvenated Arcade Theatre in Springfield, Mass., which was reopened
with a Christmas performance. The entire staff is shown above, gathered outside the
theatre to bid patrons welcome. Left to right are Frank Carney, Howard Shear, Oliva
Lattenvillc, Dorothy AUard, Joyce Carlson, Cecilia Sroka, Nathalie Haskell, Bernadette
Tetreault, Sophie Bal, Tom Sheridan and Manager Arthur Darley.
BOSTON
Phe "Profit and Prestige" contest for managers
of New England Theatres has been
completed and all entries are in the hands
of the judging committee. From the wealth
of material rece"lved by the committee, the
judges will select the top prize winners. The
final returns will be announced in February.
Ronald Baumberg resigned as house manager
at the Metropolitan to accept a position
as salesman for the Fi"uit of the Loom Co. in
Connecticut and the fringe area of New York
state. Ronnie started with New England
Theatres 14 years ago as a student manager
and worked his way up from assistant to
house manager at the Metropolitan. He has
always been with Max Nayor, managing
director of the Met. Baumberg has two
children, a daughter 12 and a son 4"^ years
old.
An example of a true New England conscience
was demonstrated to Walter Heath,
manager of the Capitol in Hillsboro, N. H.,
for Lockwood & Gordon Enterprises, when
he opened a letter addressed to the manager.
Inside were four $1 bills and a letter reading,
"I am returning four dollars which I
stole by lying about my age." Heath figured
that the writer must have bought tickets ten
times telling the cashier he was under 12
years of age, as the children's prices are 20
cents and adult admissions are 60.
Phil Knapp who is handling the exploitation
and promotion for "Long John Silver,"
the first film of Distributors Corp. of America,
was in town laying the groundwork for
the campaign. The film us due to open at the
Keith Memorial February 22.
Because Mrs. Betty Bloom of Dorchester
won first prize on the national Big Payoff
TV program by writing the winning letter
"Why I Feel Young at Heart," Manager Max
Nayor of the Metropolitan Theatre won a
free trip to Bermuda for two for one week.
Mrs. Bloom, by winning the contest sponsored
by Warner Bros., also came off with a trip
to Bermuda. The rules of the contest allowed
the manager of the theatre playing "Young
at Heart" first run to share in the duplicate
prize. Nayor has not set the date for the
expense-free trip.
In Purchasing Fili
From North Central Editiorn
MINNEAPOLIS — Here to visi
Swartz. local Lippert distributor, ]
Lippert warned that exhibitors wil
be more generous in their treatme
dependent producers and be willir
higher film rentals than hithertc
don't wish to have this source of
and twin bill features cut off.
There just isn't enough incentive
independent producers to turn
films which are essential to keep:
small-town and subsequent run tl
business, according to Lippert.
Exhibitors complain about the
of pictures, but many are unwillii
fair prices for independent prograi
and seem adverse to giving proper e
ment to distributors of such pr
said.
"Instead of trying to buy as c
possible and to take every advan
sible over independent distributor
tors must reconcile themselves to
fair in their dealings with such d
as with the major companies," dec
pert. "Such an attitude has helped
the present situation and picture
"If independent producers are
realize a fair profit on their pictu
just stop malcing them. In fact,
them already have done just that
Perakos Leases Drive
Going Up Near Hartf
HARTFORD—Perakos Theatre Ai
branching out.
Peter G. Perakos sr., presider
seven-unit circuit headquai-tering
New Britain, has disclosed signinf
year lease on a drive-in now bein
the Ames Construction Co. of Hi
Route 6A.
The drive-in. being readied for
opening, will have capacity for 850
100-foot Cinemascope screen, pa
and ramps, as well as a four-lane
snack bar. playground for childr
barbecue area.
Perakos operates the Hi-Way ar
Bridgeport: Palace, New Britain;
Drive-In. Plainville: Strand, Thor
state. Jewett City: Eastwood, East
and Elm, West Hartford.
you CAN ALWAYS DEPEND ON
FOR THE BEST
SPECIAL
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 Statler Building
Boston, Massachusetts
Two Drive-In Companies
Formed in Connecticut
HARTFORD—Two drive-in corporation.s
have filed certificates of incorporation with
the secretary of state's office here. They are:
Summit Drive-In. Branford Hills. Branford,
$50,000: Charles M. Lane, North Haven: Irving
C. Jacocks jr. and T. Holmes Bracken,
both of Branford. Jacocks is owner of the
Branford Theatre, while Lane owns and operates
the New Haven Drive-In.
Meadows Family Drive-In Tlieatre. Inc..
Hartford: 100 shares, no par value: beginning
business of paid-in capital. $1,000: Albert J.
Bronstein, Bernard E. Francis and Israel
Bergman, all of Hartford.
Meadow.s Drivc-In will be the world's
largest ozoner, with car capacity for 2,010.
Both projects are in early stages of construction.
Joe Adorno Appointc
HARTFORD—Joseph A. Adorno
town, former treasurer, was appoin
state attorney general by Attorne;
elect John J. Bracken. Judge Adorr
former legi-slator Mansfield Sprag
Canaan. Adorno. son of Sal Adorr
eral manager of the M&D Theat:
as state treasm-er for eight years
1953. he was elected Middlesex Coi
of probate to fill out the unexpin
the late Judge Leonard O. Ryan.
Levy to Discuss Toll 1
HARTFORD—Herman M. Lev;
counsel of TOA and executive se
MPTO of Connecticut, will address
ford Advertising Club on the top
scription and toll television at
February 8 meeting, slated for ni
Hotel Bond.
72
BOXOFFICE
Janui

Announcing
Ballantyne 'H' Series
Quality • plus • Economy
$C60
^1^
EACH
To meet the needs of drive-in operators who want a low cost quality
speaker, Ballant)ne introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gra\ enamel. Single cone speaker is of excellent quality and
the entire unit is weather-treated to give long ser\ice and protection.
Available with straight cord or koiled cord at slightly higher price.
]le-Cone
single-cone,
leaker unit,
e case as "A"
ished in lough
mel.

74 BOXOFFICE ;; Janui
HARTFORD
^orman Levlnson, for the last seven years
assistant to Lou Cohen, Loew's Poli manager,
was the guest at a testimonial buffet
at the Hotel Bond the other night on the
eve of his departure for Minneapolis to be
regional press representative for MGM. Irv
Richland of Richland Enterprise worked with
Cohen and other downtown theatremen in
arranging the informal testimonial, attended
by Connecticut showmen. Levinson had been
with the Loew''s Poli-New England Theatres
since 1940, starting as usher.
Joe Mansfield of UA's exploitation department
was in town for several days, working
on "Vera Cruz" at L-oew's Poli and the
Palace . . . Arnold Van Leer, Paramount,
came through ahead of "Country Girl" and
"The Bridges at Toko-Ri" . . . Doug Amos,
district manager for Lockwood & Gordon
Theatres, returned from a three-week stay
in Puerto Rico. Bill Daugherty, manager of
L&G Webb, Wethersfield, flew to Miami for
a week's vacation.
Jack O'Sullivan, manager of the L&G Danbury
Drive-In, handled the circuit's Plaza,
Windsor, during a southern vacation junket
of Bill Howard ... A Hartford area man,
already on parole in conjunction with one
morals offense, last week was sentenced in
sup>erior court to from two to four years in
state prison on another charge. The accused,
48-year-old Arthur J. West of suburban
Manchester, pleaded guilty to a charge of
mjury or risk of injury to children by molesting
a 4-year-old girl in a Hai-tford theatre
last fall.
Jack Leitao Will Build
503-Car Airer in Conn.
HARTFORD—Jack Leitao, a.ssociated with
Leitao Car Wash in East Hartford, disclosed
plans for construction of a 503-car drive-in
on an eight-and-a-half acre site in suburban
Glastonbury. The proposed tract is in an
industrial zone.
Judge Walter F. Foley, Leitao's counsel,
said it is planned to surround the area with
a corrugated aluminum fence mounted on
steel posts about ten feet high. The surface
of the parking area would be gravelled and
the roadway hard-surfaced. A children's play
area would be provided on the site which will
boast a 90x40-foot screen.
Judge Foley said that State Police clearance
has already been obtained, with the
Leitao Interests filing zoning application
with the Glastonbury Zoning Board of Appeals
for approval.
The project would be the first drive-in for
Glastonbury. The town has only one film
situation, the Glastonbiu-y Theatre, operated
by Mrs. Francis Lampert of Hartford.
Twentieth Century-Fox has renewed Terry
Moore's acting ticket.
A. G. Johnson Redecorates
Strand at Hamden, Conn.
NEW HAVEN—Veteran exhibitor Adolph
G. John.son has shown his faith in the future
of the film business by
extensively remodeling
his theatre, making a
substantial sacrifice in
.'eating capacity at the
same time.
Johnson, owner and
operator of the Strand
in suburban Hamden,
declared film houses
will be profitably patronized
for many
years to come if attractive
facilities back
Adolph G. Johnson up better product.
He installed American Bodiform chairs,
spaced 36 inches apart, cutting seating capacity
from 700 to 546, a loss of 154 seats.
In another phase of the renovation program,
completed this week, new carpeting was
installed throughout and a standee rail of
glass erected. The rail is illuminated by
fluorescent lights of various colors, giving a
striking effect. The top of the rail is covered
with Formica, trimmed with chromium.
Colored asphalt tile was laid near vending
machines and in restrooms, the candy booth
redecorated and parts of the interior painted.
The screen and projection equipment are in
first class condition, and did not need replacement.
The same applied to the exterior,
Johnson said.
The exhibitor said the new appeal of the
Strand is expected to increase receipts sufficiently
to warrant the loss in seating capacity.
He said the Bodiform seats allow more
leg room and provide "living room comfort."
The Strand was built in 1925, and Johnson
has been the operator since 1927. He owns the
building, which also contains nine stores and
two apartments.
The Strand is one of three theatres in
Hamden, a town of 35,000. The houses draw
on both the local population and that of
New Haven proper.
Brotherhood Chairmen
Named in New England
BOSTON—Samuel Pinanski, New England
exhibitor chairman for the 1955 Brotherhood
week campaign of the National Conference of
Christians and Jews, has named the following
state chairmen: Richard Smith, Massachusetts;
Ray Kiniry, Vermont: Fenton Scribner,
New Hampshire; Connie Russell and Ralph
Tully, Maine, and Myer Stanzler, Rhode
Island.
Brotherhood Week will be celebrated in
theatres throughout the nation February 20
through February 27. John Harris of Pittsburgh
is national chairman for the motion
picture industry participation.
NEW HAV
^hiefs of six police departments ii
Haven area and their wives w
of Paramount Theatre Manager J
at a private showing of "Gangbuste
20th-Fox screening room il8i. Pisentatives
and Sheriff James Rec
attended. The new drama is bein
through Embassy Pictm-es of Bosto
First Connecticut showings of "Tl
at Toko-Ri" will be at the Parann
and the Allyn, Hartford, starting
(27) . . . Floyd Fitzsimmons of B
Art Canton of New York, MGM
resentatives, are spending most of
here completing details for the worh
of "Many Rivers to Cross," set foi
day (26).
The Hartford Theatre Operatini
buying and booking done bi
has its
Liggett, New York. Mike Alperir
performed this work for the fi
chain . . . The Ice Capades will
Arena February 7 through 13, and e
sales indicate the show will set a m
ance record here.
Among imports scheduled for tY
the city's chief art house, in the r
are IFE's "Bread, Love and Dre
Japan's "Gate of Hell" . . . Param(
ager Henry Germaine, who is get
inquiries about "The Country G
that its general release date will b(
of the Academy Awards night, in
Business was extremely good at
towners. Because "Vera Cruz" wi
fourth week at the College, Loew
its usual policy of switching holdi
the 3.000-seat Poli to the College
"There's No Business Like Show B
the bigger house for five additi
"Sign of the Pagan" stayed at the :
for two extra days.
"Flippy the Clown," of the Wa
"Tip-Top Time" TV program, af
the stage of the Rivoli Theatre. W
and the Dixwell Playhouse. Han
units of the Fishman chain, at r
in prices . . . The W. T. Grant Co,
double show window to promote
premiere of "Many Rivers to Cro
John E. Coolidge Die
ELLSWORTH. ME. — John I
Coolidge. 81. pioneer newsreel cam
dead. Coolidge, who for decades ph(
history in the making, shot virtua
notables who visited New England
time with the Boston office of Pi
w'hich he joined in 1926. He is s
his son Phil, NBC cameraman
England.
for
VistaVision
For DRIVE-INS & THEATRES with HUGE, WIDE -AREA SCREENS • CARBONS, Inc. BOONTON, f
iot
CinemaScope

1 amusements
. ten-month
I period
f?/0
S
Premier
Dent
)
TAX RELIEF APPEAL
HEAVY LOSSES TO TV
ti Ontario, where
last yeai' and a
faced by theatres
the industrywide
; to obtain relief
tax.
what was termed
!vy culminated in
liminated the tax
its and reduced it
>ns more than 50
^ special Ontario
Admissions Tax
Thursday (13) to
/ a subcommittee
xecutive secretary
tres Ass'n of On-
IBITORS
)ntario legislature
mier Frost is exe
the February 8
laruig of an ex-
,e provincial cabiilar
to the U. S.
present provincial
50 cents and reamusement
prices
;sent scale, under
) cents on admisi
increases to 12 ^»
id over.
ularly the smaller
are closing their
formed.
ntario have been
other uses while
loss due to the
chibitors reported,
had been put into
e end of October
Is on motion pic-
; brief stated.
ITED
igures at 28 first
major cities of
on, London and
ticket
)ctober) had decompared
to 1951,
jrhood theatres in
was 19.46
lent run theatres
27.29 per cent.
sdium sized cities
elleville, Kingston
a loss of 19.69 per
; more than oneter
1951 and the
cent.
leatres from which
attendance figures were tabulated amounted
to 21 per cent.
In Toronto, 13 theatres out of a total of 28
have closed. Outside of Toronto 15 have
gone dark.
There are only tluee new theatres under
construction in Ontario, all in areas not affected
by TV.
The tax relief subcommittee includes Lionel
Lester, vice-president of MPTAO; Ben Freedman,
president of Allied Independent Theatres;
R. W. Bolstad, Famous Players vicepresident;
C. R. B. Salmon, Odeon vicepresident,
and Ben Schachax", College Theatre,
Brantford.
The brief was prepared from repUes to a
questionnaU'e sent to all theatres in the
province.
Premier Frost did not indicate the government
attitude on the tax relief appeal.
JARO Expanding Services
To Screen Ads and TV
MONTREAL—The authoritative London
(.England) Financial Times reports additional
details of J. Ai'thm- Rank Organization's
plans to coordinate its screen advertising and
TV services.
A new company, J. Aithui' Rank Screen
Services, will deal with TV policy and sales
and general policy and coordination. J. A.
Rank is chaii'man, G. A. Holdsworth, managing
director, and J. M. Archibald, John Davis,
K. N. Hai-greaves, Mai-k Ostrer and K. Wincles
are directors. Screen Audiences will become
pui-ely a production company, arranging
productions for TV and screen advertising,
and making documentary and industrial
films.
Theatre F*ubUcity (uicluding Langford &
Co.} will be concerned entirely with cinema
distribution of advertising and documentary
films.
To facilitate Screen Services' connection
with provincial clients, regional offices have
been established at Birmingham, Manchester
and Bristol, and additional offices will be
opened at Glasgow, Leeds and London.
The £100,000 which the J. Arthur Rank
Organization allotted to provide equipment
to be used for live TV purposes lias been devoted
in pai-t to purchase of a studio camera
chain with four cameras (from Electric &
Musical
I
Industries and an outside broadcast
unit (With three cameras) from Marconi Co.
In its approach to TV progranxs, J. Ai-thur
Rank Screen Services is working on the development
of a Umited number of high quality
live and film progi'ams. Screen Services
will offer these shows to program contractors.
AMPPL to Meet in Toronto
TORONTO—President William Singleton
reports that the annual meeting of the Ass'n
of Motion Pictm-e Producers and Laboratories
will be held Saturday (29i at the King
Edward Hotel here. The chief officers are
all of Montreal. Singleton is general manager
of A.ssociated Screen News; Pierre Harwood,
vice-president, is with Omega Productions,
while the honorary secretary-treasurer
is Gordon Sparling, ASN.
—
—
— ——
'Star Is Born' Strong
Toronto Holdover
TORONTO—"A Star Is Born" continued
to set the pace in its second week at the
Imperial in a field that included holdovers
of holiday attractions at six other theatres.
"Deep in My Heart" at Loew's and "There's
No Business Like Show Business" at Shea's
were still popular in their fourth week, and
"The Purple Plain" had a strong third week
at the Odeon.
(Average Is 100)
Eglinfon, University The Adventures of Hajji
Boba (20th-Fox) 1 05
Hyland Trouble in the Glen (JARO), 4th wk...lOO
Imperial A Star Is Born (WB), 2nd wk 145
Loew's Deep in My Heart (M(jM), 4th wk 105
Nortown White Christmas (Para), 2nd wk 100
Odeon The Purple Plain (JARO), 3rd wk 110
bhea's There's No Business Like Show Business
(20th-Fox), 4th wk 115
Tivoli, Capitol The Halls ot Montezuma (20th-
Fox), reissue. Devil's Harbor (20th-Fox) 100
Towne The Vonishing Prairie (Bueno Vista),
4th wk 100
Uptown Athena (MGM) 115
Varied Post-Holiday
Vancouver Grosses
VANCOUVER — Vancouver grosses ranged
from just fair- to excellent. "The Barefoot
Contessa," "Black Widow" and "Desiree" all
turned in high reports in then- first week's
bow, while "Show Business" maintained average
in its thu-d stanza and "Belles" was good
in its fourth. Boxoffices, otherwise, were fair.
Capitol There's No Business Like Show Business
(20th-Fox), 3rd wk Average
Cinema The Bounty Hunter (WB); Gongster
at Boy (SR) Fair
Orpheum Desiree (20th-Fox) Very good
Paradise Outlaw's Daughter, The (20th-Fox) . . . .Fair
Plaza and Fraser The Beachcomber (JARO) .... Fair
Strand Black Widow i20th-Fox)
Excellent
Studio The Belles of St. Trinians (IFD), 4th wk. .
Good
Vogue The Barefoot Contesso (UA) Very good
OTTAWA
The Strand in Ottawa South, closed several
weeks ago by William Farrah, has been
rented to radio station CKOY . . . Fred C.
Leavens, president of Fredell Theatres which
recently acquired thi-ee local theatres from
Sam Fingold's circuit, has booked two touring
stage shows into the Glebe Cinema . . . The
FPC Capitol will present a stage show Thursday
night (27), featuring Yma Sumac . . .
For the engagement of "The Purple Plain" at
the Odeon, Manager Jim Chalmers turned
the foyer and mezzanine floor of the theatre
into an art gallery for an exhibition by four
local artists, the display bringing extensive
newspaper comment.
Don Fevereau, Toronto, has joined the
Ottawa Valley Amusement Co., Renfrew, of
which the general manager is Russ Simpson,
onetime Ontario manager of Canadian Paramount.
Fevereau resigned as booker at Paramount
to join the circuit ... An upper portion
of the front of the Perth Theatre building
at Perth crashed to the street but no one
was injured as the mishap occurred Sunday
morning when the street was deserted.
1955 75

. . Jacqueline
. . Roger
. .
MONTREAL
Omall-town theatres throughout Quebec
province are steadily adopting modern
screening equipment. One of the latest to
install Cinemascope and stereophonic sound
was the O'Connor Theatre at Huntingdon,
owned by Quebec Cinema Booking and managed
by Max Ai-senault . . . Bill Trow, president
of the Montreal Poster Exchange and
Quebec Cinema Booking, held a post-holiday
dinner on Epiphany for his entire staff.
Tom Trow, owner of the Imperial Theatre
at Three Rivers, stopped in Montreal with his
bride en route to Florida to complete the
honeymoon which began at Ste. Adele in the
Laurentians . Rickner, co-owner of
the Alouette Theatre at L'Assumption with
his father Raoul, is a new subscriber to BOX-
OFFICE . Morin, head of Warner
Bros. 16mm division, is back at the office
after a month's illness . . . Romeo Goudreau,
Paramount salesman, and Robert Stein,
20th-Fox salesman, were both reported to be
in Quebec City on business.
J. A. DeSeve, president of Compagnie
Fi-ance Film, in cooperation with Andre
Roche and Eloi de Grandmont has decided
to offer at the company's Arcade Theatre on
St. Catherine Street East ten weeks of legitimate
theatre. It is the intention of the group
to bring to Montreal stage and screen actors
from Paris. The Arcade has been redecorated
and new seats have been installed in prepara-
Nos Representants de Longue Francoise
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ADFILMS LIMITED
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tion of the program which is scheduled to
start Friday (28) and last till April 7.
Art Bell, RKO head booker, had a bad
smashup in his automobile during one of the
city's worst storms of the year. A few minutes
after leaving the office. Bell's automobile
swerved out of control and hit a parked car.
None of the occupants were any the worst
for the accident. Miss Agathe Marchand,
RKO cashier, suffered slight injuries on the
head and face and Bell also suffered face cuts.
Mrs. Electra Andrews, billing clerk, escaped
without injuries. Bell's car, however, was
badly damaged . . . Mrs. Debbie Gilletz,
stenographer at Warner Bros., is in the
Jewish General Hospital for a major operation.
Leon Savard and Georges Marcliand, managers
respectively of the Venus Theatre of
Joliette and the Cinema Lachute of Lachute,
both QCBL theatres, were in Montreal visiting
the company offices . . . Other exhibitors
noted in Filmrow: Phil Karibian of the Pine,
Ste. Adele; Edouard Gauthier of the Rio,
Sorel; Mr. Mendoza of the Salle Municipale,
Dorval; Guy Bachand of the Rex and Premiere,
Sherbrooke: J. Lavoie of the Alouette,
St. Michel des Saints, and Mr. and Mi's. Guy
Lahaie, owners of the Normandie, St.
Eustache-sur-le-Lac. Local filmites were very
pleased at seeing Lahaie who had been in
the hospital for a long time but now appears
completely recovered.
Montreal Men's Press Club, which holds
weekly film shows for its members, announced
that Harold Whitehead, film critic of the
English-language Daily Gazette, was named
chau-man of the club's film committee .
Museum of Fine Arts of Montreal has resumed
its weekly evening film showings of alternate
French and English language films . . . National
Film Board was rapped by Montreal's
health department. The reprimand came
after NFB showed a film over the CBC television
network which contravened city and
Quebec bylaws. Superintendent of Sanitary
Inspectors Romeo Mondello said the film depicted
hairdressers from Maxime and Pierre
working without white uniforms.
The most popular types of films in France
are detective, light romance, musical and
historical.
HANDY

Announcing
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undercoat and finish coat are baked
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ectric Co., Ltd.
hillips Ploce
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jipment Supply
Davie St.
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J. M. Rice & Co., Ltd.
202 A Canada Building
Winnipeg, Manitoba, Canada
and
10029 Jospcr Avenue
Edmonton, Alberta, Conoda
Perkins Electric Co., Ltd.
277 Victorio St.
Toronto, Canado
1955 77

. . Bob
. . Nipawin
78 BOXOFFICE :; Janua
. . . Several
. . Meetings
VANCOUVER
•The Empress, Edmonton, was held up and
Ted Duncan on the
robbed of $200 . . .
operational staff of the FPC Orpheum resigned
and was replaced by Ray Gehrman.
formerly of the Strand . Radis, manager
of the UA Calgary branch, is leading in
the Canadian section of the current UA drive
. . . Ted Forsyth, Odeon executive, was here
from Toronto on his semi-annual trip and
was host to the local managers at a dinner
held at Hotel Vancouver . Theatres
of Regina are building a shopping center
which will include a 1,030-seat theatre, according
to Leonard Reinhorn, president . . . Art
Graburn. manager of the Odeon-Plaza, reports
that his brother Larry Graburn. former
head of Odeon publicity in Canada who went
to Hollywood to join Columbia Pictures, is
now with the Buena Vista exploitation department
there.
.
. . . Howard
Members of projectionists Local 348 are
planning to construct their own building
downtown in the near future to cost around
$200,000 . . Pi-ojectionists in Calgary are
asking for a wage increase of 67 cents an
hour in a dispute with two FPC houses, the
Capitol and Palace. The dispute, in effect
since last June, has now gone to an arbitration
board. Present rates are $2.58 an hoiufor
a 33-hour work week
Fletcher, owner of the Kingcrest. failed in
his bid for election as councilor in West Vancouver.
Filmrow visitors were Lou Tisman, Chilliwack
Drive-In; Harold Warren, operator of
four Vancouver Island theatres in the Alberni
district: Alex Gough, Oliver Theatre, Oliver,
. .
and Walter Mead of the Paramount Drive-
In at Burnaby . Bob Rogers, student manager
at the Vogue, resigned to join the Hudson
Bay Co. . . . David Mills, 52, well kjiown
In Regina theatre circles and a former FPC
employe, died in Rockford, Mich. . . . Mike
. . . E. H. Richards
Karpiuk is building the first theatre at
Creighton, a 250-seater
is building a 150-seater at Carstairs, Alta.
To operate on a two-day policy, it will be
in competition to the Masonic Theatre.
PLAY SAFE...
NEXT TIME USE
^^S
467 SPADINA AVE.
TORONTO, ONTARIO
"Eiclmlve Camdlan Distributor For Fllmaek"
Ten Canadian Groups
Slarl Film Reviews
TORONTO—According to Clare J. Appel,
Motion Picture Industry Council chairman of
public relations, the film industry here is
actively cooperating with the member organizations
of the Children's Film Library Committee
in publishing a monthly bulletin
evaluating current films.
"We believe," he said, "that the proper use
of these estimates can have a desii'able influence
in awakening an interest in motion pictures,
particularly among people who are a
part of what is referred to as the lost audience."
The January bulletin, now being distributed,
contains reviews on six features and one short
subject which had been privately screened
for representatives of the organization.
Each review contains a synopsis of story
and appropriate comment.
The ten organizations taking part in the
project are: The Canadian Council of
Churches, Canadian Council of Jewish
V/omen. Federated Women's Institutes, Canadian
Federation of University Women's Clubs,
Junior League of Toronto, Canadian Girl
Guides, Canadian Home & School and Parent-
Teacher Ass'n, Imperial Order Daughters of
the Empire, Big Sister Ass'n and the Canadian
Film Institute.
"We expect theatre managers in every town
and city will take advantage of the opportunities
which the monthly film estimates
offer," Appel said.
He has sent out a list of suggestions to all
regional exhibitor associations and directors
of the Canadian National Motion Picture Distributors
Ass'n for cooperation in publicizing
the estimates with the local community organizations
and newspapers.
Vista Theatre Damaged
By Explosion; Reopens
From Central Edition
KANSAS CITY—A mysterious explosion
destroyed three shops in a one-story brick
building at 2619-21-23 Independence and
damaged the Vista Theatre at 2617. Occupants
of apartments above the theatre miraculously
escaped injury, one being an infant
over whose bed glass was sprinkled when the
window pane was cracked by the blast.
The
clock at the Vista had stopped at 1:09 a.m.,
supposed to be the time of the explosion or
explosions. Some residents in the area insist
they heard two. The Vista and the building
which was demolished are owned by Pox
Midwest. No estimate of the damage is yet
available. The theatre reopened a few days
later.
WINNIPEi
The Cohen brothers have named 1
supervisor of theii-
Paris and Va
tres here. Although Rubin has
actively engaged in exhibition for sev
he has kept his industry contacts
While this area digs its way oi
of the heaviest snows this winter, "
Were Here" cards were received 1
Wynant from Miami and Mr. and
Besler from Hawaii.
Visitors on Filmrow included Ma
Empire-Universal, conferring with
rie; Charles Chaplin, United Artis
ring with Abe Feinstein; G. B. Bi
Humboldt; Harold Howard, Star-L
In, Saskatoon; Mel Dalseg, Siouj
Ont; Rene Gabrielle. Derrick, \
Shibley, ReadvUle, Sask., who has i
seater there, and Garnet Wright,
Ont. . . . The State here premie;
Chekov's satire. "The Anna Cross:
Dave Robertson held "The Bare
tessa" at the Garrick. and Tom I
"The Purple Plain" at the Odeon
Willis has tied in with the Eli
machine people in an Elna (Know
Ma'am I contest. All women atte
Gaiety during the showing of "Dri
be eligible, the winner receiving a
the main prize.
Leon Asper of the Deluxe adve
provementvs thus: "Opening Mondi
proudly announce the installation c
Scope equipment with High Fidel
at the Deluxe Theatre. NOW you c
top Cinemascope pictures at Winni
comfortable and orderly theatre. 1
with our policy of offering the be;
at the lowest prices. Cinemascope
will be 35 cents, 30 cents and 15 i
Theatre Poster Service manag
James recently served as foreman
oner's jury investigating the n
August Flatfoot. who was found on
lying in the snow . \
held between projectionists union r
fives and the bargaining commiti
MMPEA. Union contracts expire
film salesmen were s
during the recent winter storms.
Files Percentage Suit
From North Central Edition
MILWAUKEE—Nick Johnson anc
Tope, operating the Strand, Manit
the Wisconsin and Majestic, Sheboj
been named defendants in four t
suits in federal court for the Easte)
of Wisconsin. The actions were I
20th-Fox, United Artists and RKO.
I
For Exceptional Results —
ADVERTISE REGULARLY IN BOXOFFIC

. a
: Jan.
—
f FICf siUUi'iinf/UiUE '"^
a.
OR HAS HIS SAY ABOUT PICTURES
'ISTS
Elliott, Carleton
'hese westerns are
;r series so far as
ayed Thurs., Fri.,
lold.—^Terry Axley,
Ark. Small-town
onsters, The (AA)
Bernard Gorcey.
'as Just not. funny,
ney in the bank,
nder. Played Wed.,
sr: Cold.—Harold
;, Coaticook, Que.
onage.
;erllng Hayden, J.
nis is a fair action
r. If you can get
•
a double feature,
nk, Star Theatre,
ion 1,200.
rass (AA;—Lloyd
aret Sheridan. If
bit of a critical
gs they could have
hat you'd wonder
race horse, a gal,
t
and with a lot of
om, the imperfecng
seem to be a
folks eating it up.
the Sun" to good
ght it was, I wish
ist like it. Played
3ly.—Bob Walker,
1. Small-town and
[A
The (Coll—Scott
ames Griffith. A
Id a better draw
ery good for small
Ending was a dislUent
cast of char-
:ure. Played Sun.,
1, sleet and fog.
Comfrey Theatre,
d rural patronage.
Col)—Rita Hayay.
This is one of
ever played. Give
Aldo." Worth top
eatre, St. Stephen,
—Reissue starring
lighty popular gal
what the farmers
If of the FYidayit
with a Charles
lette western for
ige). Played Prl.,
oche, Vernon The-
)wn and rural pae
(Col)—Randolph
Weldon ... and
,e same old coat,
ig from my "once-
Gross kept us in
;nough to get us
Dott starrer we've
22, 1955
got under contract. Played Fri., Sat. Weather:
First frost.—Bob Walker, Uintah Theatre,
Fruita, Colo. Small-town and rural patronage.
METRO-GOLDWYN-MAYER
Knights of the Round Table (MGM)—Robert
Taylor, Ava Gardner, Mel Ferrer. Well,
if you are tired of Indians, here is one that
is about 10,000 times worse. It must hold the
world's record in costumes and swords. Not
much Round Table in it and, after the low
grosses on it in my town, I may be forced
to have a round table conference with my
banker to get another loan. More proof,
boys, that there is no advantage in Cinema-
Scope. Good pictures do more business in
plain black and white. This one was a great
disappointment to us. Small-town and rural
Here the Tried and True
Formula Crops Up Again
piCOCHET ROMANCE (U-I)—Marjorie
Main, Chill Wills, Alfonso Bedoya.
Drew better than average and I almost
broke even on the engagement. Chill
Wills was not well received. They want
Percy Kilbride with "Ma." Give us good
clean stories with popular stars and we
don't need costly Cinemascope and
gadgets. Fiayed Sun., Mon. Weather: Very
good.—Leonard J. Liese, Rosy Theatre,
Randolph, Neb. Small-town and rural
patronage.
trade. Played Mon., Tue.s. Weather: Fair.—
O. D. Calhoun, Mars Theatre, BakersviUe,
N. C. Small-town and rural patronage.
Last Time I Saw Paris, The (MGM)—Van
Johnson, Elizabeth Taylor, Donna Reed. When
MGM named this their love story of the year,
they meant just that. ThLs is positively the
most emotional picture we have ever presented
to our public. The cast is superb and the
gorgeous color plays up the beautiful Paris
scenes. Although being young in show business,
I'm not so young that I can't recognize
the qualities that make a truly great picture.
MGM gave this one the works—wonderful
cast, beautiful color, eye-catching scenes and
terrific emotion. And how our patrons love
emotion ! Our boxoff ice went way above average
and never have our patrons been better
satisfied. So we salute MGM on this wonderful
motion picture. Played Sun., Mon.
Weather: Beautiful.—Gail Coston, Candler
Drive-In Theatre, Metter, Ga. Population
3,000.
Men of the Fighting Lady (MGM —Van
Johnson, Walter Pidgeon, Louis Calhcrn. Real
good suspense. Airplane fans will love it.
We don't have enough alrminded people to
get fUm rent out of it.—W. S. Funk, Star
Theatre, St. Stephen, S. C. Population 1,200.
Valley of the Kings (MGM i—Robert Taylor,
Eleanor Parker, Carlos Thompson. Nice
picture, beautifully done. Should have been
a hit but wasn't. People aren't interested in
ancient ruins, et cetera. Another lemon for
us—but through no fault of the picture.
Played Sun., Mon. Weather: Fog and cold.—
Walt and Ida Breitling, Comfrey Theatre,
Comfrey, Minn. Village and rural patronage.
Washington Story (MGM)—Van Johnson,
Patricia Neal, Louis Calhern. Since I slipped
it by a long time ago I thought this popular
cast might give me a little sleeper for the
election midweek change—but nothing happened.
Thank heavens Metro had this one
in the bottom bracket, for my boxoffice hit
the lowest ebb of the year. Played Wed.,
Thurs. Weather: Nice.—Bob Walker, Uintah
Theatre, Fruita, Colo. Small-town and rural
patronage.
PARAMOUNT
Cease Fire (Para)—Cast of Korean combat
veterans. We slipped this in late, not expecting
much. It gave us one of the best midweeks
of the year. Boxoffice weJl above
average. Played Wed., Thurs. Weather: Good
but turned to snow.—Dave Seng, Karlstad
Theatre, Karlstad, Minn. Small-town and
rural patronage.
Elephant Walk (Para)—Elizabeth Taylor,
Dana Andrews, Peter Finch. A good movie.
Good story and cast. You can't go wrong
with this picture. W. S. Funk, Star Theatre.
St. Stephen, S. C. Population 1,200.
Jlvaro (Para)—Fernando Lamas, Rhonda
FlemiJig, Brian Keith. Color by Technicolor.
The most beautiful color picture that I have
ever seen. Everyone remarked on the beauty
of it. The story and comments wore also
good but the take was very poor because the
weather has at last cleared and everyone was
busy in the fields. (Ed. note: Evidently the
picture was played last summer.) They have
been held up so long that they work day and
night. Don't be afraid of this picture, it is
all right. Played Mon., Tues. Weather: Good.
—Fred L. Murray, Strand Theatre, Spiritwood,
Sask. Small-town and rural patronage.
Living It Up (Para)—Dean Martin, Jerry
Lewis, Janet Leigh. Not up to previous
M&L films. This company's terms are
so brutal we can't break even. Under such
conditions it is hard to remain optimistic.
Played Sun., Mon. Weather: Very good.—
Leonard J. Liese, Roxy Theatre, Randolph.
Neb. Small-town and rural patron.-ige.
Naked Jungle, The (Para)—Charlton Heston,
Eleanor Parker, WUliam Conrad. What
"Elephant Walk" shot for but missed. This
should be enjoyed by all persons anywhere.
Business average. Played Sun., Mon. Weather:
One cold day.—James H. Hamilton, Pine Hill
Drive-In Theatre, Picayune, Miss. Smalltown
and rural patronage.
Pony Express (Para)—Charlton Heston,
Rhonda Fleming, Forrest Tucker. An oldie
from Paramount. Gave it an extra day's showing
and the action fans all showed up. Played
Mon., Tues., Wed. Weather: O. K.—Frank
Sabin, Majestic Theatre, Eureka, Mont.
Small-town and rural patronage.
Scared Stiff (Para)—Dean Martin, Jerry
Lewis, Lizabeth Scott. Was off to the big
city to see about taking on some new debts
for a gadget to run percentage pictures on,
so I missed this one. It gave us a good Halloween
business and did much better than
most of these have. Played Fri., Sat. Weather:
Nice.—Bob Walker, Uintah Theatre, Fruita,
Colo. Small-town and rural patronage.
RKO RADIO
Fort Apache (RKO)—Reissue. John Wayne,
(Continued on next page)
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The EXHIBITOR HAS HIS SAY
S
(Continued from preceding page)
Henry Fonda, Shirley Temple. A reissue western
that did as much business as some first
runs. Television and crop conditions hurt so
bad here now there isn't too much difference.
Played Sun., Mon. Weather: Clear and
cold.—Terry Axley, New Theatre, England.
Ark. Small-town and rural patronage.
Hltch-Hiker, The (RKO)—Edmond O'Brien,
Prank Lovejoy, William Talman. This is one
of the most suspenseful things you'll ever
find on film. Although it's too tough for
single bill country town fare, with a good
western like "TaU in the Saddle" on the second
time we still had them raving about the
program. Gave us the best Friday-Saturday
In ages and pleased youngsters and oldsters.
The western should be good for a repeat
every few years as it is stiU one of the best.
Too bad the print wasn't tinted. Weather:
Nice.—Bob Walker, Uintah Theatre, Pruita,
Colo. Small-town and rural patronage.
Susan Slept Here (RKO)—Dick Powell,
Debbie Reynolds, Anne Francis. Small towns,
latch on to this deUghtful comedy. You will
be glad to stand out front when your patrons
come out of the theatre.—W. S. Funk, Star
Theatre, St. Stephen, S. C. Population, 1^00.
Sword and the Rose, The (RKO)—Richard
Todd, Glynis Johns, James Robertson Justice.
Picked this one up and I played It and was
I sorry I Oh, brother! One of the worst
Sunday-Mondays I ever had. Weather: Clear
and cold.—Terry Axley, New Theatre, England,
Ark. Small-town and rural patronage.
REPUBUC
Laughing Anne (Rep)—Wendell Corey,
Margaret Lockwood, Forrest Tucker. Should
have left this one in the can. What a shame
to waste good stars like Corey and Tucker on
a thing like this. Boxoffice weU below average.
Played Frl., Sat. Weather: Good.—Dave
Seng, Karlstad Theatre, Karlstad, Minn.
Small-town and rural patronage.
20th CENTURY-FOX
Broken Lance (20th-Fox)—Spencer Tracy,
Katy Jurado, Robert Wagner. This is very
good and though we did only average business
before Christmas, it deserves your best
playing time. Excellent performances by all
concerned. Nothing but good comments on
this. Played Sun., Mon., Tues. Weather: Cold,
sleet and fog.—Walt and Ida Breitlhig, Comfrey
Theatre, Comfrey, Minn. Village and
rural patronage.
Demetrius and the Gladiators (20th -Fox)—
Victor Mature, Susan Hayward, Jay Robinson.
It may be a followup of "The Robe"—
but, believe me, here is one of the lowest
grossers we have ever had. When is Vic
Mature going to get out of that costume and
emerge his old self again? This picture was
extraordinary, it was good from every angle,
but one thing still stands out in my mind.
What happened to the people? They didn't
come—and that always makes an exhibitor
unhappy. No "mon" no "fun." And, from the
looks of things now, if we keep playing Cinemascope,
we won't ever have any mon or
fun either. Played Mon., Tues. Weather:
Fair.—O. D. Calhoun, Mars Theatre, Bakersville,
N. C. Small-town and rural patronage.
Inferno (20th-Pox)—Robert Ryan, Rhonda
Fleming, William Lundigan. I read your comments
and I passed them on, expecting big
things of this well made thriller. The picture
was everything you said it was but 1 guess
the folks in my community decided I was
the biggest liar in the country for very few
of them visited me these two days. Quite
possibly the inferno had burned itself out
before Fox offered this to me. Played Pri..
Sat. Weather: Perfect.—Bob Walker, Uintah
Theatre, Fruita, Colo. Small-town and rural
patronage.
Man in the Attic (20th-Fox)^Jack Palance,
Constance Smith, Byron Palmer. Man, you
stay away from this picture. It won't sell a
ticketl—W. S. Funk, Star Theatre, St.
Stephen, S. C. Population 1,200.
Titanic (20th-Fox)—Clifton Webb, Barbara
Stanwyck, Robert Wagner. Good business on
this better than average feature. Many compliments.
Some said the ending was too sad.
Played Pri., Sat., Sun. Weather: O.K.—Prank
Sabin, Majestic Theatre, Eureka, Mont.
Small-town and rural patronage.
UNITED ARTISTS
Apache (UA)—Burt Lancaster, Jean Peters,
John Mclnt;re. This was no better and no
worse than the rest of the Indian extravaganzas
and barely made expenses. Surprise ending.
Good color and acting but unfortunately
they want more these days. Played FTi., Sat.
Weather : Sleet and ice.^Walt and Ida Breitling,
Comfrey Theatre, Comfrey, Minn. Village
and rural patronage.
Beachhead (UA)—Tony Curtis, Frank Lovejoy,
Mary Murphy. This is the best war
picture on the market today. Mary Murphy
and the superb color will sell it.—W. S. Funk,
Star Theatre, St. Stephen, S. C. Population
UOO.
Scarlet Spear, The (UA)—John Bentley,
Martha Hyer, native African tribesmen. Nice
color but the story is weak and too farfetched.
Many of the animal shots were good enough
but we had seen them before—I think they
came from "King Solomon's Mines." Comments
were only fair and we did average
business. Play it if you need a picture.
Played Pri., Sat. Weather: Rainy, roads f>oor.
—Fred L. Murray, Strand Theatre, Spiritwood,
Sask. Small-town and rural patronage.
Vice Squad (UA) — Edward G. Robinson,
Paulette Goddard, K. T. Stevens. We had to
play this on a weekend where, ordinarily,
we would have played it on Sunday-Monday.
A fairly good movie but, again, the rental
charged us left no profit. Lots of action and
a good performance by Robinson. If you buy
it right and play it on your action evenings
you should do well with it. Played Thurs.,
Fri., Sat. Weather: Warm.—Dave S. Klein,
Astra Theatre, Kitwe-Nkana, Northern Rhodesia,
Africa. Mining, government and business
patronage.
UNIVERSAL-INTERNATIONAL
Bengal Brigade (U-I)—Rock Hudson, Arlene
Dahl, Ursula Thiess. After having this pulled
from us two or three times, we finaUy got
a date Christmas week. I guess this is pretty
good for a small town. But, believe me, many
more like this and Rock Hudson will be at
the bottom of oiu' list for drawing power.
Universal must be slipping—we have had
several stinkers from them lately. Played
Wed., Thurs. Weather: Cold.—O. D. Calhoun,
Mars Theatre, Bakersville, N. C. Small-town
and rural patronage.
He Has a Problem
Mr, Anthony
TJIGH AND THE MIGHTY, THE (WB)
—John Wayne, Claire Trevor, Laraine
Day. This may have been one of Warners
low budget pictures but it did fairly well
with us, being our second CinemaScope
picture. Jolin Wayne did a good job but
there was not enough "John Wayne action"
in it to please all the fans he has
in this town. The price we had to pay
to get it took all the joy out of what
little we did make on it. We have found
that the price being asked of the small
towns for the CinemaScope product does
not warrant tlie installation at all. Played
Tues., Wed., Thurs. Weather: Hot.—O. D.
Calhoun, Mars Theatre, Bakersville, N. C.
Small-town and rural patronage.
City Beneath the Sea (U-D—Rol
Mala Powers, Anthony Quinn. A
wonderful color, good acting by al]
Business fair. This picture is not t
worth your best playing time ar
make you some money. Played
Weather: Wet and roads bad.—Fre
ray, Strand Theatre, Spiritwood, Sa
town and rural patronage.
Fireman, Save My Child (U-D—
and His City Slickers, Buddy HBd
was Just too silly, even for the i
office below average. Played
Weather: Good.—Dave Seng, Karls
tre, Karlstad, Minn. Small-town
patronage.
Take Me to Town (U-D—Ann
Sterling Hayden, PhiUp Reed. G
good comments on this. One lady, w
says she doesn't like the show, gav
praise. Double billed with "Girl
Everything" (MGM) to fairly gooi
considering weather. Played Pri.,
ther: Poor.—Norman Merkel, Timi
Albert City, Iowa. Small-town
;
patronage.
Thunder Bay (U-I)—James Stews
Dru, Dan Duryea. This one beats
I go and do a lot of extra advert
it up all over town, tell them Jam
is playing in it and that it has beai
and all that sort of thing. Then a
turns out the first night and absc
body shows up the second night. J
can't understand it but it sure r
boat somewhere and I took a 1
Played Wed., Thurs. Weather: Faij
—I. Roche, Vernon Theatre, Ve
Small-town and rural patronage.
Tumbleweed (U-D—Audie Mur
Nelson, Chill Wills. Very good pictu:
many Indians and a good story. Aud
is fine as usual and he has a gooc
here. Universal surely knows ho?i
perfect color. Picture very sharp
above average for a weekend. Playe
Weather: Cool.—W. L. Stratton, I
atre, Challis, Idaho.
WARNER BROS.
Desert Song, The (WB)— Kath
son, Gordon MacRae, Steve Coctii
time it's made they do a first cl
casting and filming this tireless a
told tale of fantasy. With a little 1
the bank this did quite well at th(
and if we had a disgruntled patro
have come on a pass and been
to squawk to me about it. Pla
Thurs. Weather: Perfect.—Bob We
tah Theatre, Fruita, Colo. Smallrural
patronage.
Dial M for Murder (WB)—Ray
Grace Kelly, Robert Cummlngs. Ai
show in my opinion, expertly pu
and well acted. Had eight adults
kids the second night—so they
for this type of murder drama he
Wed., Thurs. Weather: Clear an
Roche, Vernon Theatre, Vernon, I
town and rural patronage.
Hondo (WB)—John Wayne,
Page, Ward Bond. Not as good a
but still very good and it do«
Terms are too high for the rotten i
ners sent me. I can't get them t<
leaders on their prints. This pictur
splices. Played Thurs., Pri., Sat.
Good.—W. L. Stratton, Lyric Theat
Idaho. Small-town and rural patrc
:
Lucky Me (WB)—Doris Day, Ro
mings, Phil Silvers. This is not
old "Tea for Two," "Lullaby of
and "Moonlight Bay" Doris Days b
ter than "Calamity Jane" and the
cal I've seen in a year.—W. S. I
Theatre, St. Stephen, S. C. Populi

ler. For listings by company, in the order of releose, sec Feature Chart. jjjLjjiii; Uiui^iJi
Good; * Fair; — Poor; = Very Poor In the summary 1; is rated 2 pluses, — as 2 minuses.

REVIEW DIGEST
H very Good, + Good, ±Foir;- Poor, = very Poor In the summary ++ is rated 2 pluses, — as 2 minuses.
1639GoIdtn Mistress, The (82) Drama UA 10-23-54 + + +
Good Die Young. Tha (. ) Drama UA
1580 Gorilla at Large (S3) Drama
(Three-dimension) 20tli-Fox 5-8-54+ + +
1537 Great Diamond Robbery (69) Comedy. MGM 12- 5-53+ ±
1531 Great Gilbert and Sullivan, The (112)
Musical UA 11-14-53 ++ ++
1673 Green Fire (100) Drama MGM 12-25-54+ ±
1579 Guilt Is My Shadow (86) Drama Stratford 5- 8-54 i:
1553 Gypsy Colt (72) Drama MGKI 1-30-54+ + ±
± ± ± 7+4-
H
Half-Way td Hell (61) Documentary. . Hallmark
Hans Christian Andersen (112)
Musical RKO 11-29-52 H tt
1635 Hansel and Gretel (75) Fantasy RKO 1016-54 + +
1636 Heat Wave (70) Drama LP 10-16-54 ±
1548 Heidi (97) Drama UA 1- 9-54 ++ ++
1556 Hell and High Water (103) Drama
(Cinemascope) 20th-Fox 2-6-54++ ++
1586 Hell Below Zero (90) Drama Col 5-29-54+ +
1580 Hell Raiders of the Deep (93) Drama. . I.F.E. 5- 8-54 +
1558 Hell's Halt Acre (91) Drama Rep 2-13-54 ± ±
1687 Hell's Outpost (90) Drama Rep 1-8-55+ ±
1596 Her Twel»c Men (91) Comedy-Drama MGM 7- 3-54 ++ ff
1608 High and Dry (93) Comedy U-l 8-28-54+ ++
1586 High and the Mighty, The (153) Drama
(CincmaScoBe) WB 5-29-54 ff ++
1553 Highway Dragnet (72) Drama AA 1-30-54 ± +
1593 His Last Twelve Hours (89) C»m-0r.. . I.F.E. 6-26-54 +
1545 His Majesty O'Keefe (88) Drama WB 1-2-54+ ++
1592 Hohson's Choice (107) Comedy UA 6-19-54 ++ ++
1538 Hondo (83) Drama (Three-dimension) ... WB 12- 5-53 ++ ++
1551 Horse's Mouth. The (77)
Comedy Mayer- Kingsley 1-23-54 +
1606 Human Desire (90) Drama Col 8-14-54 ±
1618 Human Jungle (82) Drama AA 9-18-54+ +
1691 Hunters of the Deep ( . . ) Doc DCA 1-15-55 +
Husband tor Anna, A (105) Drama I.F.E.

ad; — Fair; — Poor; — Very Po In the summary H is roted 2 pluses, — as 2 minuses.
KtVlfcWf DiOt«^T
s

.W.
.
i
©The
I
Race
.
I
©oStudent
I
©Beau
;
mmM fiiJiJiiT
oZn'l rAgrrdv;XeXoma;rCD) Cimedy-Drnmo; (F) Fan.osy; (M) Musico.; (W) Western; ,SV,
we1"rn. Releosc number tollows. !J denotes BOXOFFICE Blue R.bhon Awcrd W.nn.^,. Pho,
e Coior; ^/ 3-D; C3 Wide Screen. For rc-iew doles ond Picture Guide poge numbers, see Review D15
ALLIED
a
ARTISTS
Forty-Ninere, The (70'/2) W. .5424
Wild Bill Elliott. Virginia CIrey. Denver Pyle
Bowery Boys Meet the Monsters
IXl
(66) C..5419
Leo OorceF, Huntz Hall, Laura MaaoD
! Desperado, The (81) W. .5426
Way-ne Morria, BeTerly Garland, J. Lrdon
Si Week ond the Wicked, The
(72) D..5432
Oljmli Johns, John Gregson. SImone Bllta
O Return From the Sea (80) D. .5409
Jan Sterling, Nerllle Brand, Bobert Artluir
SJ Security Risk (69) D..5417
John Ireland, Dcroth; Halone, Keltb Lareen
g Killer Leopard (70) D..5412
.lobnnji Sherrield, Beverl; Garland
COLUMBIA
^Mad Magician, The (72) D. .640
Vincent Price, Mary Murphy, Bv» Qibor
Mossocre Conyon (66) W..635
Phil Carey. Audrey Totter. CharllU
Miami Story, The (75) D. .641
Barry Sullivan, Adele Jergens, Luther Adler
Jungle Mon-Eoters (68) D..707
Johnny. WcLssmuller, Karin Booth, R Btapley
©Sorocen Blade (76) 13. .633
Klcardo Montalbao, Betta St. John
©Hell Below Zero (91)
D..709
Alan Ladd, Joan Tetzel, BaiU Bldne;
Indiscretion of an American
Wife (63)
D..703
Jenoiter Jonee. Uootgonery Clift. V. DeMca
©Outlaw Stank>n (64) W..705
Phil Carey. Dorothy Patrte*
©Low vs. Billy the KM, The
(73) W. .711
Scott Brady, Betta St. John, Alan Hale ir.
Pushover (88) D. .704
Fred itacMurray, Kim Novak, Phil Carey
LIPPERT
Monster From the Ocean Floor
I
(64) D . . 5328
/\nne KimbeU, Stuart Wade
Cowboy (69) Doc. .5408
Narrators: Tei Hitter. Bill Conrad, John Dehner
O Big Chose, The (60) D. .5328
LoQ Chancy, Glenn 1 .«ng»n
a Paid to Kin (70) D..5326
Dane dark, Cecil Chevrtia, P. Carpenter
Bl River Beot (73) D. .5329
Phyllis Kirk, John Bentley, Bobert Ayres
i Thunder Pass (76) W. .5405
Dane Clark, Dorothy Patrick, Andy Derine
M-G-M
SI ©Prisoner of War (81)..
Ronald Reagan. Dewey Martia,
as ©Flame and the Flesh (K
Lana Turner, Carlo? ThompsM
Jul ©Men of the Fighting Lot
Van Johnson, Dewey Martin.
Prince, The (1
Ann Blytb, Edmund PurdoD,
S ©Valley of the Kings (83
Bobert Taylor, Eleanor Parke
H] U©ciiSeven Brides for i
Brothers (102)
Jane Powell, Howard Keel, ,
!©Her Twelve Men (91).
Greer Carson. Robert Ryan.
[S Jungle Gents (64) C. .5420
Leo Oorcer. Hunts Hall, Laurette Luca
SSTwo Guns ond a Badge (69) . .5427
Wayne Morris, Damlan O'Flynn, R. Barcroft
©Black Dokotas, The (65) W. .721
Gary Merrill. Wanda Hendrli, John Bromfleld
©Bullet Is Woitlnfl, A (82) D..712
Jean Siramons, Kory (Calhoun, Stephen McNaily
Human Desire (90) D. .710
Glenn Ford. Gloria Orafaame, B. Crawford
Bl Terror Ship (72) D. .5330
WlUlaa Londigan
m silent Raiders (65) D. .5404
Elchard Bartlett, Earle Lyon, Jeanette Bordeaui
S Unholy Four, The (80) D. .5401
Paulette Ooddard. William Sylvester
S] ©Betrayed (108)
Lana Turner, Clark Gable,
(.^©BrigadoDn (108)..
Gene Kelly. Van Johnson.
[3] Human Jungle, The (82) D. .5501
Gary Uerrlll. Jan Sterling, Paula Baymond
On the Waterfront (108) D. .702
Marlon Brando, Earl Maiden, l«e 1. Cobb
©Three Hours to Kill (77) W. .720
Dana Andrews, I>onna Reed, Diane Foster
[S Deodly Gome, The (. .) D. .5402
Uoyd Brieves. Flnlay Curria, Blmone Sllva
[S Rogue Cop (92)
Robert Taylor, George Baft,
S Bob Mothios Story, The (80). .D. .5502
Bob Mathlas, Diane Jergens, Ward Bond
Brummell (107).
Elizabeth Taylor, Stewart Gt
a Target Earth (75) D..5503
Virginia Grey, Elchard Denning, K. Crowley
] Cry Vengeonce (83) O. .5504
Mark Stevens, tlarttaa Hjer, Joan Vobi
Affairs of Messalino, The (106). .0.
Maria Felix, Georges Blarchal
©Block Knight, The (85) D..719
Alan Ladd, Patricia Medina, A. Morrall
Connibol Attack (69) D. .718
Johnny Weiflsmuller, Judy Walsh, David Broee
©Fire Over Africa (84) D. .716
Maureen O'Hara. Uacdooald Carey
@The Siege (63).
Special east
.D..5323
©Athena (96)
Jane Poivell, Vic Damonc,
©Lost Time I Sow Poris
(116)
Elizabeth Taylor. Van John!
a Port of Hell (..) D. .5505
Dane Clark, Carole Uatthetrs. W. Uorrls
H ©Tonight's the Night (88) C..5506
Yvonne De Carlo. David Nivea B. fltsgerald
PhffH (88)
C..715
Judy Holllday, Jack Carson, J. Lemmcn
©They Rode West (84) W. .717
Robert Francis, Donna Seed, Ptdl Care;
for Life, A (69) . . .
Bichard Conte, Uari AldoD
.D. .5403
S ©Black PIrotes ( . . ) D . . 5407
Anthony Deiter. liaa Cbauey, Bobert Garke
m Crest of the Wove (91).
Gene Kelly, John Justin, J
©Deep in My Heart (13
Jose Ferrer, Marie Oberon,
B Bowery to Bagdad (64) C. .5421
Leo Oorcey, Hunts Hall, Erie Blore
51 Big Combo, The (89) D. .5508
Cornel Wilde, Jean Wallace, Richard Conte
Treasure of the Ruby Hills ( . . ) . W . .
Zacbary Scott. Bart McLane, C. Uatthews
Bamboo Prison, The (80) D. .731
Robert Francis, Diane Foster, Brian Kdtb
©Mosterson of Kansas (73).... W..
George Montgomery. Nancy (Sates, David Bmce
©c] Violent Men, The (96) W. .735
Glenn Ford. B. Stanwyck, EL a BoUnson
EThey Were So Young (..) D. .5406
ScoU Brady, Baymond Burr
iSlhrer Stor, The (. .) W. .5411
Edgar Buchanan, Maria Windsor, L. Chancy
[7] ©cuBod Day at Block R<
Spencer Tracy, Bobert Kyai
•B ©oGreen Fire (100)
Stewart Granger. Grace Kri
O
Diol 116 (. .)
BUI Elliot. Kcltta Larsen
.
gj Murder Is My Boot (..) D..
Barbara Payton, Paul Langton. Selena Boyle
@ African Fury Doc. .
OAnnapolis Story, The D. .
John Derek, Diana Lynn, Kevin McCarthy
Big Tip Off D. .
Richard Cnnte. Virginia Grey. Constance Bmltk
Cose of the Red Monkey D. .
liloh.ir(l Cunte, Rona Anderson
High Society C. .
Leo Gorcey. Huntz Hall, Amanda Blake
Seven Angry Men D. .
K.nymond Massey, Debra Paget
©Shotgun D .
Sterling Hayden, Y. De Carlo. Z. Scott
©aWorrlor, The D. .
Errol Flynn, Joanne Dm, Peter rtncfa
©aWiehita , SW..
Joel McCrca. Vera Miles, Peter Graves
©Pirotcs of Tripoli (72) D.
Patricia Medina, Paul Henreld
©Ten Wanted Men (80) W. H] Thunder Over Songolond (..).. AD .
,
Randolph Scott, Jocelyn Brando, Richard Boone Jon Hall, Ray Montgomery, Marjorle Ixinl
Women's Prison (80) D. .
Ida Luplno, Howard Dolf, Jan Sterling
j Glass Tomb, The (..) D. .5409
John Ireland
Bondit, The (92) D. .
Alberto Ruschel. Marisa Prade, M. Rlbelro
©Coine Mutiny, The (125) D..701
Humphrey Boiiart, Van Johnson. Jose Ferrer
Detective, The (91) CD..
.\lec Gulnne.-!s, Join Greenwood, Peter Finch
End of the Affoir, The D. .
Deborah Kerr. Van Johnson, John Mills
©Guy Thot Won the West W. .
Dcnni.^ Morcan. Paula Raymond. B. Denning
©cDLong Groy Line, The D . .
Tyrone Power. Maureen O'Hara
OaMon From Laramie, Tho....D..
Jitmes Stewart, Cathy O'Uonnell, Donald Crisp
©My Sister Eileen MC. .
Janet Leifih. Jack LemmoD, Betty Garrett
©Prlie of Gold D. .
Richard Wldmark. Mai ZetterUng
©oThree for the Show M .
Air Strike (..)
D..5413
Richard Denning, Gloria Jean
Phontom of the Jungle AD. .
Jon HiiU, Ray .Montgomery, .\nne G»>nne
Shocktl (. .) D. .5412
Brian Donlevy, Margla Dean, Jack Warner
©oJupiter's Dorling (..]
Esther Williams, Houard K
©oMony Rivers to Cros
Eleanor Parker, Robert Ta;
©oBedeviled
Anne B.«ier. Steve Forrest
©Gloss Slipper, The...
Leslie Caron. Mieh,iel Wildll
©oHit the Deck
Jane Powell. Tony .Martin.
©interrupted Melody
Eleanor Parker. Gl.nn Ford
©Invitation to the Doni
Gene Kelly. Rrllt.i, Tnra.ira
©olt's Alwoys Foir Weo
Gene Kelly. C)d Cliarlsse. 1
©CDLove Me or Leave W
Poris Day. James Cagney,
©Moonfleot
Stewart Granger. Vlreca UD
©Prodigal, The •
Lana Tinner, E

FEATURE
CHART
"Z d

.W.
C
.
.
i
©Bounty
1
©nTrock
.
FEATURE
CHART
UNITED ARTISTS
.Witness »o MurdM (83) D..5420
Barbara Stuwyck. Gary MmtUI, (i. gandws
GCoptain Kidd and the SIotc
Girl (83) D.,54I8
Eva G^ibof, Anlhony Dexter, Alan Uale jr.
a ©Yellow Tomohowk, The (82). .D. .5414
Rory Ciltioun. Peecle l^tle. Noeb Beery
§Long Woit, The (93) D..5421
Amhony Qulnn. Charles Cobum, Gene Enos
©Choilenge the Wild (72) Doc. .5422
Kraiik Or«l.nm and Pinillj
Hobson's Cholee (107) C. .
Charles Linglitoo, John MBli. Brmda Pe Baazle
OO09 (85) D
.
.
5423
Kicbiird I^an, Con»tanee DoitUng, H Marshall
©Men With a Million (90) C. .
Grfgory I'e^ll, Jane Orltfllhs, A. B. Matthews
©Adventures of Robinson
Crusoe (90) D. .
Dan OHerllhy, James Fernanilei, C. Uipee
©Apoche (90) W. .5427
Burl Lamarter. Jean Peters
Lowlais Rider, The (62) W..5431
Johnny Carpenter. Franklt Darro
©Return to Troosure Island (75) D. .5417
Tab Hunter, Dawn AddiBS, Jame* Seay
©Crossed Swords (85) D..S334
Errol riynn, Gioa lAilUbrlfida
Diamond Wlxord, The (83) D. .5432
Ilennb OKcefe, .Marjaret Sheridan
Down Throe Dork Streets
(85) D..5433
Broderlck franford. Ruth Bonian, Martha Hjer
Malta Story, The (103) D. .5429
Alee Culnnea, Jack Hsukjns. Flora Robsos
Victory ot Sao 197) Doc
©Jesse James' Women (83). .
.5435
Don Barry. Peirelt Castle, Jack Beutel
©Golden Mistress, The (82) D. .5437
John Ajar. ilo5emaile Bowe, Klkl
©Khyber Pofrol (71) D..5419
Iflchaid Es.in, Dairn Addams. Patrlc Kncule?
Suddenly (77) D. .5436
I'rank Sinatra, Sterling Hayden, Nancy Gates
Barefoot Contesso, The ( 1 28). D. .5440
Humphrey Boeart, Ata Gardner. E O'Brien
LiMIe Kidnappers, The (93) D. .5439
Adrlcnne Corrle, J. Whitley, V. Winter
Operation Manhunt (77) D..5441
liorry Townes. Irja Jensen, J. Aubuchon
©Sitting Bull (105) W..5434
Pale Robertson, J. Carrol Nalsh
Shield for Murder (82) D. .
Bdmbnd OBrlen, Mart* EngJUb
Snow Creature (70) D. .5447
Paul Laneton. Leslie Umisoo
Twist of Fote (89)..; D. .5446
Ginger Rogers. Jaequts Bergerae, Herbert Loo
©White Orchid, The (81) D, .5414
William Lundlgan, Pesgle Castle
©You Know What Sailors Are
(89 ) C..5445
©Romoo and Juliet ( 1 40) D . . 5449
La»r«nce Ilarrey. Flora Boblsoo, 8. Sbootill
Steel Cage, The (80) D. .5443
Paul Kelly, M. O'BuUlrao, VT. BleHk
Bottle Toxl (82) AD. .5502
Sterling Ilayden. Arthur Trans, ki. Tlionipson
©Beachcomber, Tho (82) D. .5501
Robert Nevrtuo, OlynLs Johns, Donald 8lndiB
Block Tuesday (80) D. .5450
B G RoblasoD, Jean Parker, Peter Qr»»
©Vera Crui (94) AD, .5448
Gary Cooper, Burt Uocuter, Dcnlst Dtrcel
Canyon Crossroods (..) W. .
lilrhard B.i.^.'hart, Pliyllls Kirk, Kussell Collins
Good Die Young, The (..)....D..
John Ireland, Gloria Grahams, L Himy
OSoboka (. .) D. .
liorls Karloff. Victor Jory, R. Dtiuiy
©ciCenllenien Marry Brwwttes.M. .
Jans Russell, Jeanne Cratn, Scott Brady
©c^Kentucklon, The D. .
Burt Ijuir.uttr, Klana Lynn, Uu Ucrkel
©Liloci In the Spring M. .
Night of the Hunter D. .
Robert tUtcbum. Shelley Winters, LUUu Olah
Not As o Stronger D. .
Fiiibtrt Mitchum, Olivia de n.avUland, F. Sinatra
Othello
D..
Orson WaUes. Susanna OouUcr, fsy Comptea
©Purple Plain, The D. .5503
Oretory Peck, B. De Banila, ffla Mtn Tba
©Star of Indio D. .
Cornel Wilde. Jean Wallace, Herbert
©Strooger on Horsebaek M. .
Um
Joel ileCrea, Mtroilan
^mmartliae CD. .
Katlurtnr Hepburn. Roeseoo Braatl, Hart Aldoo
UHlVEgSAl-lNT L. g i°
Fireman Sore My Child (80) C..421
Buddy Hackptl, Hugh Brian, Adele Jertcns
Ploygirl (85)
D . . 420
Shelley WbiterS: Barry Sullhan, G. Palmer
Block Horse Canyon (82) D. .423
Joel Mcfrea, .Marl Blanchird, Murryn Eye
©Drums Across the Rhrer (78).SW..422
Audie Murphy. Lisa 0»y«. Walter Breonar
Always o Bride (83) C. .485
Peggy Ojmrains, Terence Morian, Bonald Squire
©Johnny Dork (85) D..424
Tony Curtis. Piper Laurie. Ilki Chase
Tanganyika (81) AD.. 425
Van Heflin, Ruth Roman, Howard UuU
Froncis Joins the WACe (95). . .C. .427
Donald O'Coiuior, Julia Adams, £a«i Pitts
U©Magniflcent Obsession (108).D..428
Jane Wyman. Hock Hudson, Otto Kruger
©oBlock Shield of Folwortti,
The (100)
D..430
Tony Curtis. Janet Leigh
©Down of Socorro (80) D. .431
Ks.ry Calhoun, Piper Lanrle. Dartd Brian
High ond Dry (93) C . . 486
Paul Dongli-!, Alex MacKemle, J. Copeland
Naked Alibi, Tho (86) D...431
Sterltoig Hayden, Gloria Grahime, Oene Barry
©Bengol Brigade (87) O. .434
Roek lludsoD. Arlene Dahl, Ursula Thclsa
©Four Guns to the Border (87). .W. .502
i: -rv faltiDun, CoUeen UUIer, 0. Nader
Ricochet Romonco (80) C. .504
Marjorle Main, Chill WiUs, Rudy Vallee
©cSIgn of the Pagan (92) D. .505
Jerf fbandler, Jane Russell, Dan Duryea
©Yellow Mountoin, The (78). . .W. .510
.
Lex Marker. Mala Powers, Howard Duff
©Deitry (91) W. .508
Aodls Murphy, Marl Blancbard, Lyle Bettger
©So This Is Porls (96) MC. .507
Tony Curtis. Corlnne Calret. One Nrlsoo
©West of Zanzibar (83) D. .501
Anthony Steel, Sheila Slai
Abbott and Costello Meet the
Keystone Cops (. .) C. .
AhlinU and Costello, Lynn Bail
©Far Country, The (. .) D. .
.lames Sti'^xart. Ruth Roman, Walter Brennan
Six Bridges to Cross (99) D . . 512
Tony Oirtls, Julia Ad.ims. Ocrge Nader
©oCoptoin LIghtfoot D. .
Rock llud.^on, Barbara Busb, Jeff kiorrow
©oChiof Craiy Horsa SW. .
Victor Mature. Suias Ball, John Lund
©Foxfire D .
Jerr Chandler. Jane Russell, Dan Duryea
©Land of Fury D . ,
Jack Ilavrkiiw. 01)11)8 Jobne
Mo and Po Kottia Go to Wolklkl . .
Marjorle Main. I'erry Kllbrld*. Lorl Nelson
OMon From Bitter Ridge, The. .W.-.
Lc.\ Barker, Mara Corday, Stephen McNally
©Man Without a Star D. .
Kirk I>out:l.is. Jeanne Crain. Claire Treror
^Revenge of the Creoture D. .
John Agar. l>orl Nelson
©Smoke Signal W. .
Dana .Vndrews. Piper Laurls
OThis Island Earth D. .
WARN?!^
BROS.
a ©Dial M for Murder (105) D..327
Kay Milland, Grace Kelly, Robert Cummlop
ESThem! (94) D. .328
James IVhitmore, Joan WeldoD, Edmund Qweon
g] UOoHigh and the Mighty,
The (147) D.
John Wayne, Claire Treror, Laralne Day
329
& U©c=iRing of Feor (93) D. .330
Pat O'Brien. Qyde Beatty, Mickey SpUIaae
IS ©King Richord and the
Crusaders (113) D..331
Virginia Mayo, Rex Harrison, Laurence Harrey
II ©Duel in Hie Jungle (102) D. .332
Dana Andrcv.s, Jeanne Craln, Darld Parrsr
a ©Dragnet (90) D . . 401
Jack Webb, Ben Alexander, Ann Rabbison
Hunter, The (79) SW. .402
Randolph Scott, Marie Windsor. D. Dora
i©aDrum Beat (111) W. .404
.\lan Ladd. Audrey Dalton, Marisa Paran
of the Cot (102) AD. .405
Robert Mitchum, Diana Lyim, Terssa Wright
13 QaStar Is Born, A ( 1 54) MD . . 403
Judy Garland, James Mason, Jack Canon
©Young ot Heart (121) MC-D. .409
Dorb Day, Frank Sinatra, B. Barrynere
EHOaSBver Chalice, 'Hm (131) D. .408
Virginia Usyo. Jack Palance. Pier Ai«eU
@ Unchained (75) D. .412
Chester Morris, Barbara Hale, EI107 Hlrscb
©aBattle Cry D.
Van UefUn, Aldo Ray, Tab Hunter
©East of Eden . .
Julie RarrLs. Janves Dean, {Uymoad Maaecy
0

.
10-
. 8-13-54
ah*. — Poor . =
Very Poor. © Indicates color photogrophy.
iiJJilJJ Ji) iJjJJJJJ J
CASPER CARTOONS
(Technicolor)
B13-5 Casper Genii (7) 5-28-54+ 5-15
++9-4
54.101 The Social Lion (7) .. .10-15-54 11-20
54.102 Flying Squirrel (7) ... 11-18-54 + 1-15
6902 Push Back the Edge
44.112 Grin and Bear It .
(7)
(10) .
5-27-54 +7-5
UPA ASSORTED
B13-6 Puss'n Boos (7) 7-16-54 -|- 7-10
(Technicolor)
ij Rey'd
B14-1 Boos and Arrows (6) . .10-15-54 + 11- 6 DISNEY MARQUEE MUSICALS
6504 Fudgcfs Budget (7) 6-17-54
B14-2 Boo Ribbon Winner (Technicolor Reissues)
.
1- 1 7501 How Now Boing Boing
(6) 12- 3-54
(71/2) 9- 9-54 H
+1-8
9-25
44.002 Johnny Fedora and Alice
B14-3 Hide and Shriek (7).. 1-28-55
Blue Bonnet (S) 5-21-54
7502 Spare That Child (..).. 1-27-55
H 5-29
44.003 The Martins and the
WORLD OF SPORTS GRANTLAND RICE SPORTLIGHTS
Coys (8) 6-18-54
6S06 Tec Magic (9) 3-25-54 + -I- 4-17 R13-10 Bahamas to Windward
44.004 Casey at the Bat (9) 7-16-54 +|- 7-24
6807 Racquet Wizards (9) . . . 4-22-54 ± 5-29
(9) 6-18-54 +9-4 44.005 Little Toot (9) S-13-54 + 9- 4
ig Re/d
6808 World Soccer Champions
R13-11 Wild Pets for Play (9) 7-23-54 +8-7 44.006 Once Upon a Wintertime
(10) 5-20-54 + 6-19 R13-12 One Hundred Unusual
(9) 9-17-54 +f 9-11
6S09 Diving Cavalcade (9) . . 6-24-54
Boys (9) 8- 6-54 ++9-4
619
6810 Target Tricksters (9) . . . 7-29-54 ± lo-ie R14-1 Twin Riding Champs
7801 Argentine Athletes (10) 9-10-54
-I-
12-11
(10) 10- 1-54 + 10-30
U-27
7802 Hunting Thrills (9) . . . .10-14-54 + 12-25
R14-2 Hot and Cold Glidei,
7803 Skiing the Andes (10)11-11-54
Slides and Rides (10) .10-22-54 + 11-20
7804 Rasslin' Redskin (..). .12-23-54
R14-3 Where Everybody Rides
7805 Flying Mallets (10) 1-10-55
(9) 11- 5-54 + 12-25
R14-4 Boyhood Thrills (9) .. .12-10-54
R14-5 Pike's Peak Arena, The
(9) 12-24-54
Metro-Goldwyn-Mayer
HEADLINER CHAMPION
Pro4. No. Title Rel Dad Rating Rev'd
(Rcissuei)
A14-1 Speaking of Animals and
CARTOONS
Their Families (9) 10-1-54
(Technicolor)
A14-2 Speaking of Animals in
a Musical Way (8)... 10- 1-54
W-541 Billy Boy (6)
8-54
A14-3 Stork Crazy (9) 10- 1-54
W-542 Little School Mouse (6) 29-54
W-543
A14-4 The Lonesome Stranger
Sleepy Time Squirrel
(10) 10- 1-54
(7)
6-19-54 + 9- 4
4-30-54
W-544
A14-5 Calling All Animals
Homesteader
+
Droopy
(g>
7-10-54
W-545 Bird-Brain Bird
+
(9) 10- 1-54
8-14
A14-6 Video Hounds (9) 10- 1-54
Dog
(7)
31-54 4- 9-18
W-54S Baby Butch (7) . . . 14-54 HERMAN & KATNIP
.
CINEMASCOPE CARTOONS
(Technicolor)
(Technicolor)
P13-5 Candy Cabaret (7) . . . . 6-11-54 + 6-19
C-631 Pet Peeve (7) 11-20-54
P13-6 The Oily Bird (7) 7-30-54 ±8-7
C-633 Touche Pus5y Cat (7) , .12-18-54
P14-1 Fido Beta Kappa (7) .. 10-29-54 + 11- 6
C-635 Southbound Duckling (7) 3-12-55
P14-2 No Ifs, Ands or Butts
C-637 Pup on a Picnic (7) . . 4-30-55 ....
(6) 12-17-54
CINEMASCOPE MUSICAL GEMS
(Technicolor)
PACEMAKERS
K-573MGM Jubilee (10) 6-25-54
K13-5 Million Dollar Playground
K-674 Thieving Magpie. The
(10) 5- 7-54 + 5-15
(9) 9- 1-54
K13-6 Touchdown Highlights
K-675 Strauss Fantasy, The
(10) 8-20-54 + 9-25
(9) 10-22-54 a 9-11 K14-1 Drilling for Girls in Texas
(9) 10- 8-54 + 10-23
nTZPATRICK TRAVELTALKS K14-2 How to Win at the Races
(Technicolor)
(11) 12-17-54
T-611 Yosemite, the Magnificent
(9) 9-11-54
POPEYE CARTOONS
r-612 Grand Canyon, Pride of
(Technicolor)
Creation (9) 10-16-54
E13-4 Popeye's 20th Anniversary
(Technicolor Reprints)
(8) 4- 2-54 +5-8
T-613 Picturesque Patzcuaro
E13-5 Ta.xi Turvy (6) 6- 4-54 6-19
(9) 11-27-54
E13-6 Bride and Gloom (6) . . 7- 2-54 + 7-10
T-614 Glacier Park & Waterton
E13-7 Greek Mirtholo?y (7).. 8-13-54 +8-7
AL
Lakes (9) 12-25-54
E13-8 Fright to the Finish (6) 8-27-54 + 9-18
T-615 Mexican Police on Parade
E14-1 Private Eye Popeye
(9) 2-12-55
(7) 11-12-54 12-18
T-616 Mighty Niagara (10).. 4-9-55
E 14- 2 Gopher Spinach (6) .. .1210-54 + 1-
9-18 GOLD E14-3 Cookin' with Gags (7) . . 1-14-55
MEDAL REPRINTS
(Technicolor Reissues)
5-29 W-661 TOPPER
Cat Fishin' (8) 10-30-54 ....
W-662 Pari Time Pal (8) 1- 8-55
M13-5 Three Wishes
....
(10) .... 4- 9-54 ++5-8
10.16 W-663 Cat Concerto (7) 1-22-55
M13-6 In Darkest Florida (10) 7- 9-54 +8-7
W-664 Dr. Jekyll & Mr. Mouse
M14-1 The Nerve of Some People
9-18
(8) 2-26-55
(10) 11-19-54 +1-8
W-665 Salt Water Tabby (7)
10- 9
M14-2 Killers at Bay (10) .. .12-31-54
. .
PETE SMITH SPECIALTIES
12-18 S-559 Out for Fun (10) 5- 8-54 i: 6-26
S-550 Safe at Home (8) . . . 6-12-54 + 6-14
Republic
S-6S1 Camera Caught It. The
(9) 10- 9-54
S-652 Rouoh Riding (9) 12-11-54
Prod. No. Title Rel Date Rating Rev'd
S-653 Man Around the House
(9) 1- 1-55
SERIALS
S-654 Keep Young (9) 2- 5-55
5384 the African
S-655 Sport Trix (9)
S-656 Just What I Needed ( .
11-20
12 Chapters
frl9
5482 Ghost Riders of the West 10-11-54
7-
Paramount
3
12 Chapters
10-16
THIS WORLD OF OURS
Prod. No. Title Rel Date Rating Rev'd
12-11
(Trucolor)
CALLING SCOTLAND YARD
9226 Formosa (9) 5-10-54
(English-made)
5385 Ireland (9) 8- 1-54
5354 The Final Twist (27) Acr.-54 -f 4- 3
5355 The Sable Scarf (27) Apr.-54 + 4-10
5356 Present for a Bride (27) Apr.-54 -f 4- 3
RKO Radio
CARTOON CHAMPION
(Technicolor Reissues)
Prod. No. Title Rel
S14-1 Were Date Rating Rev'd
in the Honey (7). 10- 1-54
S14-2 Butterscotch and Soda
DISNEY CARTOONS
(7) 10- 1-54
(Technicolor)
S14-3 Sudden Fried Chicken
44.108 The Lone Chipmunks
(7) 10- 1-54
(7) 4- 7-54 +f 5-22
S14-4 The Friendly Ghost (9) , 1-54
44.109 Pigs Is Pigs (10) 5-21-54 +f 6-19
S14-5 The Bored Cuckoo (9). 10- 1-54
44.110 Casey Bats Again (8) 6-18-54 6-19
5-29 S14-6 Santa's Surprise (9)... 10- 1-54 .... 44.111 Dragon Around (7) . . . 7-16-54 + 6-19
3-
W-632
5-55
4-54
Manhunt in
(reissue)
+
ff
Jungle
4-
9-18
9-25
7-54
(Technicolor Cartoons)
)
Mice Follies
4-16-55
(7) . .
15 Chapters
(7) 11
W-634 Farm of Tomorrow (7) 18-54 ff 11-20 H13-3 Of Mice and Menace
W-636 Neapolitan Mouse (7) 2-54
(7) 6-25-54 + 6-19
W-638 The Flea Circus (7) 6-54
W-639 Downhearted
H 12-25 H13-4 Ship-A-Hooey (7) 8-20-54 ±9-4
Duckling
Hl-l-l Rail Rodents (7) 11-26-54
13-54
5481 Man With the Steel Whip 7-19-54
W-640 Dixieland Droopy (8). 12 4-54
NOVELTOONS

)
SHORTS
CHART
5414 WilH« the Walrus in Arctic
Ri>a»s (T) May-54
5415 Gandy Gook In tke Ghost
Town CI) (reissue) ... .May-54 ....
5416 Terry Bears in a Howling
Success (7) June-54 +
5417 A Da/ in June (7) June-54
7-17
5418 Perciral Steuthhound in Pride
0* the Yard (7) July- 54 + 8-14
5419 Gandy Goose in risherman's
Luck (7) July-54
5420 Little Roquefort in the
Cat's Revenje (7) Au5.-54 ± IZ-U
5421 Ants in Your Pantry (7) Auj.-54
The 5422 Reformed Wolf (7)..SepL-54
5423 A Wicky Wacky Romance
(7) (reissue) 0ct.-54
5424 Heckle and Jeckle in Blue
Plate Symphony (7) Nov.-54 ± 12-25
5425 Torrid Toreador, A (7)
(reissue)
Dec.-54
1730 Yankee Doodle Bms (7) 8-28-54 +
2723 Lumber Jack Rabbit (7) 11-13-54
2724 Baby Bugs Bunny (..). .12-18-54
9-2S
United Artists
Prod. Mo. rrtle Rel Date Ratini Ber'd
»A1 Tbe Royal Symphony (26) + 3-27
Universal-International
Prod. No. rule Rel Date Rating Rev'd
COLOR PARADE
1953-54 SEASON
9383 Rollins in Style (9) . . . 4-12-54 + 5-22
9384 Fair Today (9Vz) 5-10-54 -f 8- 7
9385 Talent Scout (9) 6-14-54 + 7-10
9386 Star Studded Ride (9) . . 7-19-54 -f 8- 7
MUSICAL FEATURETTE
1953-54 SEASON
9305 Rhythm and Rhyme (15) 4-23-54 — 4-10
9306 Four Aces Sing (15) . . . 5-28-54
9307 Corral Cuties (15) 6-21-54 + 7-17
9308 Birth of a Band (15).. 7-26-54 -f 9- 4
9309 College Caoers ( . . 8-16-54
9310 Going Strong (14) 10-11-54 + 10- 9
9311 Leave It to Harry (..).. 10-26-54 +1-5
+
SPECIALS
9202 The Hottest 50O (16) . . 6-13-54 # 6-12
VARIETY VIEWS
1953-54 SEASON
9344 Moving Through Space
(9)
9345 Stallions m Parade
4-12-54 ± 5-22
(91/2) 7-26-54
WALTER LANTZ CARTUNES
(Technicolor)
1953-54 SEASON
9325 Under the Counter Spy
(6) 4-10-54 + 6-12
9326 Dig That Dofl (6) 4-12-54 + 4-10
9327 Hay Rube

•
Sides
! Streets
. and
—
JJJi^JJi
Ul^JS^UJ^
. . They
Ratio: Farce
*®
"P
'^ 1.66-1 Comedy
85 Minutes Rel. Ian. '55
jp slapstick comedy, in the Abbott &
d Lewis vein, this British-made film
hter from American patrons, but the
ly exploited to make up for its lack
lis country. Margaret Rutherford, thai
many British films, is popular with
her name will mean little generally
, the pint-size comic who is a British
unknown on these shores.
Rank pictures which Republic will relorious
film dealing with troubles in a
e, was one of the biggest grossing pici4.
Exhibitors might use blowups of the
ract lovers of down-to-earth humor, as
two attractive feminine leads, Moira
to catch the eyes of male patrons. The
by Maurice Cowan and directed at
ly Carstairs.
bed as Britain's Mickey Rooney, gives
portrayal
I
of a bumbling but wellth
ambitions to be a window dresser.
3t a plaintive quality in his few semi-
Rutherford is, as always, a sure-fire
blustering approach to improbable
.ister and Derek Bond make a handir
of plotters. The doings are quite
3ant to be taken seriously,
ito trouble when he mistakes Jerry
t new director of London's biggest
a fellow-clerk. Fired, he is quickly
oi his stunts garners publicity for the
>ly in love with Lana Morris, from the
finally helps to foil an elaborate plot
its annual sale. Two pleasing songs
goret Rutherford. Derek Bond, Moira
e, Lana Morris. Cyril Chamberlain.
Ache—at the Funniest Comedy
Norman Wisdom, Britain's Favorite
et Rutherford, the Comic Dowager, in
a
Port oi Hell
Ratio: Drama
Allied Artists (5505)
80 Minutes
LS5-1
HeL Doc. 5. '54
Among those showmen who.se programming needs include
solidly constructed middle-bracket product to supplement the
costlier and more pretentious topsiders on dual attractions,
this entry from producer William F. Broidy appears thoroughly
capable of fufilling that demand. Indeed, considering that
its cast includes two fairly substantial marquee names—those
oi Dane Clark and Wayne Morris—and in view of its melodramatic
and somewhat offbeat story line and locale, the
offering can serve in many situations as the upper half of
such double bills.
No less than four writers pooled their efforts to. concoct the
plot and, under the direction of Harold Schuster it sets and
maintains a generally fast pace. Its locale is the harbor of
the city of Los Angeles, and Broidy filmed almost all of the
feature on location there, resulting in the accomplishment oi
two major assets—an air of undeniable authenticity and, at
the same time, the inclusion of considerable footage that
should be of interest to most audiences because it reveals, in
semidocumentary fashion, some of the modus operandi oi
such a port. Attention-stimulating exploitation can easily be
hinged on the above mentioned backgrounds and subject
matter.
An atom bomb, sealed in a cargo ship, is sent into the
harbor by enemy forces—unspecified, but guess who? The
plan is to detonate the bomb electronically from another
vessel far at sea. Clark, the port warden, is an unbendirxg
disciplinarian who has incurred the enmity of virtually everybody
on the waterfront—including Morris, a rough-and-ready
tugboat captain. However, when the chips are down it is
Morris who tows the death-dealing cargo ship far enough
away so that when the explosion does come it does no
damage to coastal areas.
Dane Clark. Carole Mathews, Wayne Morris. Marshall
Thompson, Morjorie Lord. Harold Peary. Otto Waldis.
CATCHLENES:
Waterfront Rules Are Written by Tough Guys Like Him . . .
To Be Broken by a Wharf Woman Like Her . Said
He Wasn't Human . . . This Girl Knew He Was . . . Don't
Miss This Action-Packed, Thrill-Laden I>rama.
Fuss Over Feathers
F
F
Ratio:
Standard
Comedy-Drama
(Eastman Color)
Ratio:
"="'"
ilance F
75 Minutes
1.331
ReL -
°'""'
facets are the best qualifications of
id they succeed in elevating the film
the mediocrity to which it otherwise
3ted by an over-diologed, limping and
:een story. Because it was photo-
/, the picture accords an engrossing
etropolis, with special attention to its
ernistic university. There is a reasonctic
chase in which lies the feature's
1. And performances throughout are
lally those by Ricardo Montalban, Lee
and moppet Jose Perez,
er, that this trio of qualities is suffy
the subject for anything other than
1 dual programs. In such bookings it
i can even be helpful in attracting
permit topliner Montalban's name to
dising the attraction. Considering the
'03 confronted, director Horry Horner
ob, and many of the technical details,
jy Mexican craftsmen, are comparably
3 bow the due of Raul Lavista for his
lard Goldstein produced under the
'ictures.
ictims are women, is on the loose in
stantial evidence points to Montalban,
eing the slayer. However, his son
advertent eye-witness to one of the
ilone to trail the guilty man, Marvin,
s innocence bcrving been definitely
police track down Marvin, who has
the fanatic is slain.
Anne Bancroft Lee Marvin, lose
I, Carlos Muzquiz. George Trevino.
iture in Romantic Mexico . . . Where
... A Murderer Who Strikes
jf the City . . . Until His Career of
rough the Bravery of a Little Boy.
3
laliMTX
he^
Associated Artists
84 Minutes Rel.
A pleasant and mildly diverting, typically British picture,
this will satisfy in the art houses, where John Gregson, who
attracted attention in "Genevieve," and Niall MacGinnis, who
played the title role in "Martin Luther," have some marquee
draw. However, except for a suspenseful climax, it's generally
unexciting and will have scant appeal generally.
One of Britain's Group 3 productions (It was titled "Conflict
of Wings" in England), the picture benefits from Eastman
Color photography, which enhances the beauty of the Norfolk
countryside. The story, which may seem like a great "fuss"
to most American patrons, deals with the efforts of villagers
to prevent their bird sanctuary from being taken over by the
RAF as a rocket-firing range. John Eldridge's direction
stresses the humor stemming from situations and amusing
characterizations, rather than action. Gregson and Muriel
Pavlow, he as a pilot,' she as a villager, take part in the
pleasing romance. MacGinnis' blustering village leader is a
far cry from his serious "Luther" portrayal, but it is equally
effective.
In peacetime England, cm RAF jet fighter squadron is sudde;ily
ordered to convert a little island, which has been
preserved as a bird sanctuary, to a rocket-firing range to
train for overseas operational missions. The nea.'by villagers,
headed by Niall MacGinnis, battle for the preservation of
the land, but protests to the Ministry of Land and the Bird
Watching Society fail. When the reconversion is complete,
the squadron leader takes off, but a seagull crashes into his
windshield and obscures his view. The villagers then decide
to spread out around the targets so that the planes would
not dare open fire. With the telephone line down, the planes
approach without being aware of the villagers in line of Hre.
Tragedy is averted at the last minute and, later, an oificial
inquiry gives one year of grace for the island. Produced by
Herbert Mason. Associated Artists
New York City.
is at 345 Madison Ave.,
John Gregson, Muriel Pavlow. Niall MacGinnis. Kieron
Moore. Sheila Sweet, Harry Fowler, Guy Middleton.
CATCHLINES:
Another Delightful Comedy From Britain's Group 3 . . . The
Great ConfiicI Between Birds of War and Birds of the Air . . .
Niall MacGinnis, Star of "Martin Luther," Conducts Another
Fight—for His Beloved Wild Birds.

REVIEWS
Adiines for Newspaper and Pro
Hello Elephant
F
Ratio:
Standard
Arlcm Pictures 78 Minutes HeL-
Comedy-Drama
A whimsical and engaging Italian-language film, one oi
the lew that would be enjoyed by youngsters as well as
adults—but, uniortunately, family audiences rarely attend
the art houses, where the foreign tongue and subtitles will
relegate it. Vittorio de Sica, who seems to alternate acting
and directing, will be a marquee draw in the class spots.
Sabu, who speaks English throughout his comparatively
minor role of an Indian prince visiting Rome, will be remembered
from his many Hollywood films. But it is de Sica's
picture and he gives a memorable performance as the gentle,
kindly underpaid schoolteacher. Maria Mercador is also excellent
as his worried wife.
As directed by Gianni Fronciolini for Rizzoli-de Sica Productions,
the picture is filled with delightful comedy touches,
among them the attempt to move a baby elephant up the
stairs oi a Rome apartment house. Unfortunately, most of the
photography is in such a low key that some of the night
action will be inexplicable to audiences.
De Sica, an underpaid elementary schoolteacher in Rome,
has a wife and four children who are constantly in danger
of being dispossessed because he is always behind in his
rent. One day de Sica meets Sabu, a visiting Indian prince,
to whom he shows the sights of Rome just before the prince
is proclaimed king of his country. Some months later, the
grateful Sabu sends de Sica a huge crated present containing
a baby elephant. De Sica and his children are delighted with
the present, but the landlord and all the other tenants complain
about an elephant being kept in an apartment. De Sica
is obliged to take the elephant to a convent, but the animal
runs away and returns to the apartment house. Finally,
de Sica sells the elephant to the zoo so he can buy shoes
for his children and pay his debts. Every Sunday, the family
goes to the zoo to see their former pet. Arlan is at 511
Fifth Ave., Nev/ York City.
Vittorio de Sica, Sabu, Maria Mercador, Nando Bruno.
CATCHLINES:
Sabu, the Hero of Countless Films, with de Sica, the Great
Italian Star— v/ith Nabu, the playful Elephant ... A Miraculous,
Unexpected Gift Which Upsets an Entire Life .
. .
A Fairy Story—and at the Same Time a Real Life Tale.
1O-54
1
This German film with English narration relies for its
appeal on sex and sensationalism. It is not suited for family
audiences but can be exploited by the downtown houses in
key cities. Though an attempt is made to show two young
people ideally in love with each other while faced with a
tragic predicament, the tone is morbid throughout. Use of
flashbacks is frequent. The film has been tried out In unidentified
cities, but when shown reviewers in New York
several scenes had been cut, evidently to conform to state
censorship.
The star is Hildegarde Neff, a thoroughly competent actress
known in the U. S. and soon to appear in a Broadway stage
play. That may be one reason for the release of the film
at this time. She is called on by Willy Forst, director, to
appear in a large number of closeups and does so with
varying success. Her name has exploitation value. Playing
opposite her is Gustov Froehlich, and he is well cast.
A translation of the title is "The Story of a Sinner." Marina.
as a girl, learns about sex from the son of parents who
adopt her. The mother goes out with men. The three of them
are finally thrown out into the street by the father. Marina
follows the example set by the woman who adopted her
until she meets Alexander, an alcoholic artist. For the first
time she pities a fellow human being, takes him to her
apartment and rehabilitates him. Threatened with blindness,
Alexander at first refuses an operation, then gives in to
Marina's insistence. Money is needed so she returns to the
streets to earn it. The operation is temporarily successful,
Alexander becomes famous and Marina and he lead an
idyllic life. Then blindness strikes. At his request, Marina
gives Alexander poison. Then she takes poison herself.
Hildegarde Neff, Gustav Froehlich. Anne Bruck, Robert
Meyn, J.
Wolfgang Meyn, Andreas V/oU.
. . Life Sinner,
CATCHLINES:
How Could a Bad Woman Be So Good or a Good Woman
Made Her a Then Gave Her
Be So Bad? .

51.50, cash with copy. Four consecutive insertions ior price
iday noon preceding publication date. Send copy an
30X0FFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.
tions,
.Mt.
it be
eated
rred.
cieiit
Igan.
PPl)-.
seaitlous
[>eravork.
open
.licnl
pic-
exisers
first
'rail.
sires
flee.
GENERAL EQUIPMENT—USED
Imfrove your liijht !.„ I'in.riiaSoiiif Loiust
pncos blr.iiii;. Simpk-.v. Brenktrt. .Moreilte 1 K\V
.ami II. 1 arclamps. ret-Ufiers, generators. Time
deals avail.ible. Write for details. Uept. CC.
N w V
k"iq''
'*'*'
^'"'''' ""^ "'• '""'' ^'••
For sale, equipment for small theatre. Powers
meelianisms and soinid musler, 250 chairs in
eood condition, llonells Theatre, lloivells .Neb
Lowest prices on anamorphles. lenses and screens!
Contact us: Motlograpli K mechanisms, good,
f.--i-o pair; changcovers. complete, $22 50 scf
film cabinets. $1.50 section. What do yon need?
Star Cinema Supply. 447 West 52nd St New
Brenkert, Super Simplex, standard Simple's with
rrar shuiter and Superior projectors. Complete
RCA s-ound syslcms with S030 soundheads. ..\sheialt
Enarc ,0 .\. and Strong IKW lamps. Enclosed
re«inds, splicers, hand reuinds. IS" magaiines,
2-,'! bank ticket machines and other Items
00 nnmcrous to mention. ,\ll In e.vcellent condition.
Write for price. Unity, f. o. Box 442
Milwaukee. Wis.
Pair Holmes 33mm projectors; pair Strong lamps
and reetilMTs; complete smnid system loi 600-car
drive-in. P. 0. Box 652. Martlnsburg, W Va
For sale: Complete Simplex booth with speakers
and junction boxes for 400-car drive-ln including
";"".""""''* f""' """'K '^1°'^';-
nnt''%fn-n'''T'l, out. $2 !)o0. Theatre Etpiipmeiit Co.. 1200 Cherry
St.. Toledo. Ohio.
Mighty 90s and Strong 135. Get our trade-in
oftei before you deal for new ones. Try nonight
Wji_sling cylindrical anamorphics on 'lO-day
trial. $o!lu pair. Brenkert 1 KW. $1511 pair
Simplex or Strong. $245 pair. What do you need'
Hodge Kcimpment Co., Cincinnati 30, Ohio
Two popcorn machines, one Silver Star, factory
recondilione,
, perfect. One Cretors Hollywood
Mode 4,s like new. Used only six iiKiiilhs. Priced
10 sell. Out of business. Boxofficc. 5747.
Canadian exhibitor has two pairs Holmes
projector like new. 35mm
$500 pair. Theatre Saint Pros'
per. Saint Prosper Comtee norcli. Que., Canada.
LCUflRlOB HOUSf
THEATRES FOR SALE
432-seat theatre, five years old. e(iuipped lor
Cinemascope. 400-car parking. 60.000 population
within seven-mile radius. I. A. Field, Box
602. Cortland, Ohio.
San Francisco area, 650 seats. ClnemaScopewlde
screen, excellent boxofficc and candy bar
receipts. Books open. $17,500 down. J. D.
Arakellan, Tlieatre Broker, 25 Taylor St., San
Francisco.
Only theatre, rich Wisconsin county scat of
4,000. Absentee ownership forces sale. 462
seals, exceptional confection stand. Act Now!
No reasonable offer refused! Boxofficc, 5731.
Oklahoma. Only drlfe-ln, growing city, liicli
new oil. asricultural area. Large territory. First
run. Exclusive with Ralph Erwin, Broker. Box
Sll.
Tulsa.
First run art house in southwest city of 100.000,
Immediate possession. $2,500. Bo.xofilce, 5702
West Texas county seat progressive modern town
of l,.SI)ll, Ni] rompetltion. .No brokers, yon save
their charge, enough to install Cinemascope. Total
price $25,000 with $15,000 down. Write Rialto
Theatre. Crowell. Te.xas.
Non-competitive, rapidly expanding north Alabama
town 2.0110. 12 miles e:ist of lluntsvllle.
300 seats, fine brick building. Excellent increasing
profit. New Simplex machines, good concessions
Will sell for 1954 gross. $15,600. Joy Theatre,
Giirley, Ala.
Missouri Ozarks. Modern drive-in. Progressive
small city. In-car speakers. Large tract included.
Inspcclion inviled. Exclusive with Balph Erwln
Broker, Bo.x Sll. Tulsa, Okla.
Oklahoma, Independent circuit centered another
area has authorized me to sell modern 575-seat
tlieatre. Full-time. Clioice product. Brick building.
Good lease. Motiograpli. wide screen. Cinema-
Scope. Exclusive with Ralph Erwin. Broker. Bon
811. Tiilsa.
Theatre for sale or rent. 600 seats, colored
neighborhood. Brooklyn. BOXOPFICE, Box 6, 45
Rockefeller Plaza. New York.
EQUIPMENT FOR SALE
"The" anamorphii: of today and tomorrow, hsihaii
you think. Buy with confidence. Box 323
Kxiler. .\. 11.
Curtain control, complete, $65. Snperlite, uncnated,
4" lenses, $35. Hoxy Tlieatre, St. Ansgar
Iowa.
Complete projection booth. Super Simplex heads
Strong lamps and rectifiers. Western Electric
sound. Universal bases. $500. Palace Theatre
Pocahontas, V*a.
540 Ideal slide-back chairs, like new: Manley
popcorn marhine: steam blast coll; blower and
motor 3011 feet, neon and transformers. Arnold
& Sisco. B.irdslown. Ky.
Copper oxide and selenium rectifier, 220 volt
{ phase. More amperage for larger screens. $17.5
10 $350. depending upon amiier;ige rciiulrerl
George E. Wiltse. 4216 Hanover. Dallas, Te.xas.
THEATRES WANTED
Theatres. Oklahoma, Ark:nisas, Kansas Missouri
Ralph Erwin, Broker. Box Sll, Tulsa, Okla.
Individual wants to buy or lease theatre or
ilrive-in in southwest. Exjierlenced phases
all
Replies confidential. Boxofficc, 5729
Wish to lease with option to buy theatre 400
seats or more, town 1,800 or more. Location
Iowa. H.sconsin. .Minnesota, Illinois. Kenneth J
Shock, Elma. Iowa.
Seeking controlled town 7,500 minimum. Texas
Oklahoma. Ne.v Mexico. Ample finances. Boxoffice.
0(42.
To rent or Ica-e with oinlon to buy by individual
with successful e.vploilalion and promolon experience.
Lneigetie showman, a r'al go ...-ii,., ci,,.
details. Boxnlfice, 5743.
THEATRE SEATING
Chair supplies, parts fur all chairs, Fensin Scating.
Ciiieago 5.
GENERAL EQUIPMENT—NEW
Masonite marquee letters. Fit Wagner Adier
Bevelite signs: J-—35c: 8"— 51k- 10"_finc'
l^:-^i 14"-$1.25: 16"_$1.50:-17"-$l'?5
-4 —JfoO. riept. CC. S.O.S. Cinema Supply
Corp.. 602 W. 52nd St.. New Vork 19.
HrghlyrecommendCinemat.lv to fellow exhibitors
for performance, versatility, savings and
promp delivery.- .says Nyer Theatre Circuit. Bm-
-n'^\- S^- ^"•^- '^"''' Supply Corp.. 602 W
o2nd St.. New York 19.
I13X.2. -if") ^u.'m- Hill
"'" "^^'""'^
"""J "' Lux screen,
sacrifice for $275. cost new $450
Bioomfleld,
Iowa.
DRIVE-IN THEATRE EQUIPMENT
'""I""
ec'in"'^
"ith
"'."J"''
straiglit cords.
Jb.SO. Car-side speakers, $8.15. Replacement
'-'' °'"° ^°"'- "5 '^^ ^'"'
ZX OMt
Drive-in theatre for sale, in southern New England
near large city. 800-car capacity. Annual
gross well over $100,000. No brokers. Write
Boxoffce. 5744. Kan.sas City. Mo
For sale: 300-ear drIve-in, heart of Michigan
resort seetinn. Good producer, priced low. Write
Box-office. 5745.
Non-competitive Texas county. Trade area
15,000. Beauliful drive-in, 350 cars. Pins only
indoor theatre $18,500 clown, or will exeliange
for similar quality income properly In southwest
noi requiring active management. Arthur Leak.
Specialist. 3305 Caruth, Dallas.
For sa.e: Knox Drive-ln. Wheatland, Wyo., 265
cars. Substantial down payment. Contact Ted
Knox. 2054 Broadway. Denver. Colo.
500-car drive-in. Second Largest west Texas
county population. E.xcellenI location permanent
four-lane federal highway. Steel muraled. neoned
toner, wings. Excellent booth, concession equipment.
Paved park. Current income excellent.
Excli :iige for income property in Oklahoma considered.
Boxofficc, 5740.
For sale: 275-car drlve-in In Maine with living
quarters. First run product, no competition Blind
owner will sacrifice at $30,000. Will lake
$10,000 down. BoxofMee. 5746.
inr''X'" Jo"-'"- J"'"''"'
I"'"'"' f»" 'I'fefls-
100000. $28, »; 10.000,
Injarger $8.95;
situation. 2.000, $4 95
Major Theatres. Paris Mo
Bach change in admission price, including change 500-seat theatre.
hi color Latest
$3.00
type
extra.
equipment.
Double Pushback
seals.
numbering extra.
F.O.B New wide screen.
Kansas City,
W-cst
Mo. central Illinois
town. 15.000
Cash with order. Kan-
C1?y Mo "" '"''• '"^ " '"" St.. KansSs potential. $10,000 down Good
""''•'•'«