Boxoffice-November.12.1955

143 Years in Columbia Service
succeed the late Oscar Ruby, also a pioneer
member.
Columbia's other two salesmen also have
an enviable record. Marty Greengrass became
a Columbia man in 1940 and has divided
15 years between Indianapolis and Cleveland.
Leonard Steffens. on the other hand, has
been a member of the Cleveland branch
for 18 years, with absences only for vacations
and a recent honeymoon.
While the four men of the exchange have
piled up 81 years service with Columbia, six
girls total 62 years service. Lea Appel. availability
clerk, is way out in front, having been
with the company for 19 years. Runner-up
i.s Betty Koteles. an inspector, 11 years. Grace
Dolphin has been cashier eight years and
Claudia Astrom ha.s occupied several front
office posts during her eight years with the
branch. Bringing the total distaff working
years to 62 years are two inspectors, Esther
Wilden and Edna Heiden.
The nine Cleveland staff members pictured here, along with Marty Greengrass.
salesman who was out of his territory when the above picture was taken, are putting
their many years of experience to the test in the Jack C'ohn drive competition. Greengrass
has been with Columbia 15 years. Back row, left to right: Grace Dolphin.
8 years service; Claudia .\strom, 8; Esther Wilden. 9; Betty Kotcles. II: Lea Appel.
19; Edna Heiden, 7. Front row: Leonard Steffens. 18; Jerome Safron. 21; Bill Gross. 27.
CLEVELAND—With ten employes totaling
143 years of as.sociation with Columbia
Pictures, the Cleveland branch has launched
the Jack Cohn sales drive determined to prove
that pioneers in the field are such valuable
ambassadors of good will that they will be
at or near the top when the drive story is
completed.
Topping them all in point of service is
M^. {^xluluton,!
"Do It
Bill Gross w^ho has been with the company
27 years. He started in 1928 as shipper, advanced
to city sales manager, then became
first assistant to the branch manager. Jerry
Safron, who holds the number two place in
the service chart.
Safron has been with the company since
1934. almost all of that time on the west
coast. He came to Cleveland last year to
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New Loew's Will Open i
Soon in Coral Gables
From Southeast Edition
MIAMI— Loew's, Inc., is scheduled to enter
the Miami amusement field in a big way
when the new Riviera Theatre on the Dixie
highway near Red road in Coral Gables Is
completed this autumn. The theatre, now
under construction by local interests, is expected
to be one of the few standard, fourwall
houses to be built since the drive-in
trend began a few j-ears ago.
Loew's, owner of first run theatres Irom
New York to San Francisco, New Orleans to
Toronto, now joins the fast-growing south
Miami area. The new showhouse is to incorporate
many of the innovations in motion
picture presentation and audience comfort
developed in the past few years. A giant
.screen will accommodate CinemaScope, Vlsta-
Vision and Superscope. A special seating feature
is to be the unusual space between the
rows of foam rubber seats, insuring easy
mgre.ss. New-type air conditioning will deliver
34,000 cubic feet of filtered, cooled air
per minute into the auditorium.
The Riviera will seat approximately 1,300.
There will be a 250-seat smoking lege. A
huRe parking lot will be immediately adjacent
to the theatre.
Danny Thomas Awarded
High Charity Honor
from Mideast Edition
DETROIT—Danny Thoma-s, production
company head and film star, received the
second annual Knight of Charily award, an
honor conferred by the Friends of the Mis-
.sionaiies of Saints Peter and Paul. Thomas,
who grew up in show business in the Motor
City, booking numerous local engagements
when he lived here in the 1930s and earlj'
40.S. IS better known locally under his own
name of Amos Jacobs.
llu" award was presented at a dinner at
the Sheraton Cadillac Hotel with Gov. O.
Mennen Williams of Michigan a.s a speaker,
,ind the principal talk given by William C.
Newberg. president of Dodge division of
Chrysler. Master of ceremonies was Bud
CJuest. well-known radio figure and son of
poet Edgar A. Guest. Thomas is concentrating
his charity leadership upon a $2,000,000
project for construction of the St. Jude Hospital
for Children, Memphis.
60 BOXOFFICE N.iv 'inbei- 12, 19S.'^