STrUCTioN - Taschen

December 2012
December 2012
Excellence in visual thinking
Celebrating 50 years of outstanding creativity in design and art direction
Plastic culture
The story of a company that made plastic an enduring attraction
The annual Awards honor outstanding creativity, originality, technical excellence,
and innovation in design and advertising. Every year, thousands of entrants submit a
host of crazy, beautiful, thought-provoking, sublime and, occasionally, winning
entries. Panels of rigorous judges debate, sometimes for days on end, to decide on the
best work, which all appears in the annual book; the best of the best get nominations,
favorites receive a Yellow Pencil, and sometimes but not always, there is an entry that
is so incredible that it receives the highest accolade: a Black Pencil.
For this special anniversary volume, each of the last 50 years is represented by a
D&AD president, board member, or judge who shares his or her favorites from the
year. Interspersed stories, biographies, and a timeline document the history of D&AD
and the development of the industry, through the experiences of creative individuals
who have been most involved with its evolution. From the birth of TV advertising in
the sixties to the digital revolution of the 2000s, D&AD has lived through it all and
helped to shape what it is today. This is the chance to explore the best from the world
of creative communications over the past five decades.
D&AD 50
Softcover with jacket, 9.8 x 12.4 in., 360 pp.
978-3-8365-3936-4
$ 59.99 / CAD 64.99
The Italian company Kartell is famous around the world for having invented the culture
of plastic furniture and interior fittings. Kartell was founded in 1949 by Giulio
Castelli, a chemical engineer with a vision to create something good from plastics, a
material whose applications were still relatively unexplored. A fruitful collaboration
with the great designer Gino Colombini started, who won the firm its first Compasso
d’Oro award in 1955. Particularly since the plastic-loving era of the 1960s and 70s,
Kartell has become an enduring household name; from the famous designs of Anna
Castelli Ferrieri and Joe Colombo in the 1960s to more recent hits such as Philippe
Starck’s Ghost Chairs or Ron Arad’s Bookworm shelves, Kartell has consistently
chosen to work with the world’s most talented designers while reinventing plastic as
a quality material for the new age.
This survey covers the entire history of the company, decade by decade, exploring all
aspects of its evolution as well as the social and technological qualities of Kartell
products. Also included is an interview with Claudio Luti, owner and president of
Kartell for more than 20 years and architect of the new boom. But most of all the
objects themselves—in historical shots, ads, displays, and many photos especially
made for this publication, with detailed captions on the technological innovations
behind the design—tell the story of a company that brought us the culture of plastics.
Kartell
Hans Werner Holzwarth
Hardcover, 9.8 x 12.4 in., 400 pp.
978-3-8365-3085-9
$ 69.99 / CAD 79.99
Page 72: One-piece swimsuit with whalebone
bustier and draping culottes. Spring/
Summer 1956 Collection.
© Emilio Pucci Archive, Florence
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