STrUCTioN - Taschen

February 2013
March 2013
The prince of prints
The way we wore
Pucci's vision and legacy
Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color
and design. With these talents he created a fashion house unlike any other. By the early
‘50s his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses
and movie stars buying his “Capri pants”, silk scarves and lightweight separates. By the
end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses,
and by the mid-60s the label was synonymous with the gilded lifestyle of an international
jetset. Today, the house remains as vibrant as ever–Victoria Beckham, Elizabeth
Hurley, and Kylie Minogue are adherents–and recently celebrated its 60th anniversary.
The Pucci story is a modern epic with its roots in Renaissance Italy: the brand’s founder,
the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage
extends back to the 14th century. It is a story of evolution: how a family company grew
from one tiny store to an international brand with 50 boutiques worldwide (and a
presence in 300 more). And finally, it is a tale of innovation: Pucci was one of the first
brands to bear a logo, and a pioneer of diversification into interiors, athletic wear and
accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new
color palette into womenswear, and constantly pushed fabric and printing technologies.
Featuring hundreds of photographs, drawings, and candid shots from the archive
of the Emilio Pucci Foundation, this tome captures the breathtaking elegance and
drama of a unique brand. Vanessa Friedman’s text places Emilio’s achievements in
the context of fashion history, and provides insight into the remarkable Pucci dynasty.
First published in TASCHEN’s limited edition—now available in this unlimited
popular edition.
“Style on paper ... This history of the house of
Pucci is an explosion of kaleidoscopic splendour.”
–Harper’s Bazaar, London
4 DiFFErent
CoVEr Designs
Emilio Pucci
Vanessa Friedman, Alessandra Arezzi Boza,
Armando Chitolina
Hardcover, 11.8 x 11.8 in., 416 pp.
978-3-8365-3620-2
$ 69.99 / CAD 79.99
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Only $
69.99
The story of modern fashion—from couture to mass market
The 20th century saw fashion evolve from an exclusive Parisian salon business catering
to a wealthy elite, into a global industry employing millions, with new trends
whisked into stores before the last model has left the catwalk. Along the way, the signature
feminine silhouettes of each era evolved beyond recognition: House of Worth
crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea
Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made
suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny
ties or baggy pants entered the fore.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400
fashion advertisements from the Jim Heimann Collection. Using imagery culled from
a century of advertising, this book documents the unrelenting pace of fashion as it
was adopted into the mass culture, decade by decade. An in-depth introduction, chapter
text, and illustrated timeline detail the style-makers and trend-setters, from couture
to the mass market; and how the historic events, design houses, retailers, films,
magazines, and celebrities shaped the way we dressed—then and now.
“Once again TASCHEN presents the ultimate historical
guide to fashion... A wonderfully nostalgic
read for those who might not have been around when
some styles first emerged, but can view them all here,
the ads of yesteryear, along with timelines of styles,
that rocked and shocked the fashion world.”
— Shelf Life, Ontario
BACk in PriNT!
20th Century Fashion:
100 Years of Apparel Ads
Alison A. Nieder, Jim Heimann
Hardcover, 9.3 x 11.8 in., 464 pp.
978-3-8365-1461-3
$ 39.99 / CAD 49.99
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HarDCoVEr
Only $
39.99
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