STrUCTioN - Taschen

February 2013
Signs of our times
A monumental logo compilation
Opposite: Design: H5 (Ludovic Houplain,
Matthieu Lelièvre), 3D design: Denis Assor,
2012
The 2009 Academy Award-winning animated short Logorama, focusing on the use of
logos and brands, became a point of reference for corporate culture. Conceived by H5
design studio in Paris, the movie tells the story of our times through the products and
services that surround us on a daily basis. Ludovic Houplain, studio director and codirector
of the film, conducted an extensive year-long research project, collecting
over 40,000 symbols and trademarks that represent our world today.
The monumental archive Houplain amassed is the foundation of this ultimate
logo reference guide, featuring approximately 7,000 specimens organized alphabetically,
with information about the designers, year of creation, country, brand,
and company. Moreover, the book includes an extensive critical essay on brand culture
by French philosopher Gilles Lipovetsky, and an introduction by Ludovic
Houplain explaining the creation process of the film Logorama, from its inception to
its finalization.
Logobook is a must-have for any designer, student, or marketing professional, and
will be equally fascinating to anyone interested in contemporary culture.
Logobook
Ludovic Houplain
Flexicover with thumb index,
6.6 x 9.4 in., 768 pp.
978-3-8365-3413-0
$ 59.99 / CAD 64.99
“... perfect for graphic artists, creative professionals
and illustration students, as well as anyone with an
appreciation for draftsmanship and visual language.”
—ParkaBlog.com, New York
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