One-on-One An Interview with Dr. Paul Homoly Simply Beautiful A ...

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■ The Economics of a Dental Website – INTERVIEW of Glenn Lombardi by Michael DiTolla, DDS, FAGD “ In a down economy when most dentists are cutting back on their marketing budget, for less than a thousand dollars—a $100 or $200 a month budget—you can advertise specifically to people looking for dental services in your neighborhood. ” 56 www.chairsidemagazine.com
“ It’s not running an ad that goes to 40,000 people in your area looking for the 40 patients in need of a snoring device. It’s marketing specifically to the patient looking for a specific service at the exact moment they search. Plus, you can track every dollar spent to see what your return on investment is by keyword. ” The Economics of a Dental Website57
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Chairside® A Publication of Glidew
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Editor’s Letter Dentists always w
Page 6 and 7: Letters to the Editor “Dear Dr. D
Page 8 and 9: Contributors Michael C. DiTolla, DD
Page 11 and 12: Dr. DiTolla’s CLINICAL TIPS - ART
Page 13: Dr. DiTolla’s CLINICAL TIPS PRODU
Page 16 and 17: 14 www.chairsidemagazine.com
Page 18: If you have seen the marketing prop
Page 21 and 22: Interview with Dr.Paul Homoly - INT
Page 23 and 24: eplacing old crowns on 7 through 10
Page 25 and 26: ing the dentist quoting the fee. Wh
Page 27 and 28: the time, my grandfather, my mom’
Page 29 and 30: Now, when I teach this choice dialo
Page 31 and 32: But I understand Kevin has two boys
Page 33: PH: Right. After a while it just fe
Page 38 and 39: In the normal osseous crest, the
Page 40 and 41: 6. Facially, extend the preparation
Page 42: Low and high osseous crests can be
Page 45 and 46: tions, it is not possible to assess
Page 47 and 48: smoothed, using a rotary diamond in
Page 49 and 50: completion of the cure. This “two
Page 51 and 52: Creative Uses for Topical Anestheti
Page 53 and 54: ❚❙❘ Abstract Low-level laser
Page 55 and 56: peared to be completely coated with
Page 60 and 61: Michael DiTolla: Glenn, we know tha
Page 62 and 63: Earth. Now, you don’t have to joi
Page 64: GL: That’s correct. It’s one of
Page 67: Chairside ® Photo Contest a b c d
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