One-on-One An Interview with Dr. Paul Homoly Simply Beautiful A ...

GL: That’s correct. It’s one of the few marketing vehicles available to a dentist that can be up and running within a few
hours and, like you said, generate new patients for their practices by next month.
MD: Well, I’m a huge believer in the power of the Internet. I’m a huge believer in the power of Officite, as I’ve seen with
the traffic from my own Website that I have with you guys. So I’m giving a big recommendation to the dentists out there.
If they’ve tried to market their practice before with a marketing company or with the Yellow Pages or with coupons, or
they’ve just avoided it completely because they didn’t think it was classy, it’s a different world today with the Internet. I
encourage every dentist to get in touch with Officite so that they have an opportunity to see that you can be professional
online.
Even if a dentist is not going to go out and actively market, I think that if you don’t have a presence on the Internet today
it looks suspicious. If a prospective patient can’t even find a picture of what your practice looks like and what you
and your staff look like, I find that to be somewhat skeptical. At least, it’s a sign that you’re probably not technologically
relevant when it comes to…who knows what? Maybe even the equipment that you have in your office.
So, if dentists want to get in touch with you guys, Glenn, what’s the best way for them to do it?
GL: They can either call us at 888-748-2746 or go to our Website, www.officite.com.
<strong>One</strong> last note for you: I’m just online looking this up, there’s a tool on Google to see how many times a word was
typed into Google last month. And the word “dentist,” or other forms of it, was searched more than 10 million times
in the month of April. And the words “sleep apnea” or “snoring” were also entered over a million times last month in
Google.
MD: That’s in the US?
GL: That’s in the US. And anybody can do that. Just go to Google and type in “keyword AdWords tool.” And you should
get a link that says “Google AdWords: Keyword Tool.” Click on that, and then enter one keyword or phrase per line.
Type “dentist.” Next you have to enter the security word. Then hit keyword ideas and it’ll give you a list.
MD: So, these are all different. I like the fact that 40,000 people entered “dental dentist.” I’m not even sure what they are
going for there. “Best dentist”—12,000 people.
GL: If you actually click on search volume by April, it recalculates it. Now scroll down the list and you’ll start to see a
lot of towns in searches, like Chicago dentists and things like that. In fact, what town do you live in? Newport Beach?
You can actually search your own town. Your terms won’t always appear, but most of the time it does. So, you can see
which keyword terms are performing well and use those words to refine your campaign results.
MD: I like the fact that dentists can do this themselves, so
they can see that we’re not lying (laughter). That’s perfect.
We’ll do it a couple times this year and beat it in them.
But anytime they can play around on the Internet and see
what we’re saying is true, I think it’s kind of neat that we
can show them on a sidebar what to do. Thanks, Glenn!
To contact Officite, call 888-748-2746 or visit www.officite.com. Contact Glenn
Lombardi at 800-908-2483 or GLombardi@officite.com
Google and AdWords are trademarks of Google, Inc.
Yahoo! is a registered trademark of Yahoo! Inc.
Officite is a registered trademark of Officite, LLC.
Invisalign is a registered trademark of Align Technology, Inc.
62 www.chairsidemagazine.com