Boxoffice-November.23.1957

. "The
NOVEMBER 23. 1957
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The second generation moves into the Hollywood scene. Here ore the sons of two well-known
film personalities-Patnck Ford (left), son of director John Ford, and Pat Woyne, son of actor
John Wayne In C. V. Whitney's "The Young Lond," young Ford as the producer w,ll star actor
Pat Wayne Just 18 yeofs ago, it was John Ford who directed 'Stagecoach' the picture
that made o star of John Wayne Young Turks," story of second-generation Hollywood
personalities, appears on poges 22 and
.
23.
TOA, TESMA, NAC
'
"^i'
Convention Reports
/n TWti Issue

THE MGM
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^
I
II
LOUDEK
THAN
EVER!
"RAINTREE COUNTY"- IT'S TREMENDOUS!
The Big MGM "Camera 65" production in the great
tradition of Civil War
romance. Launched to America in widely publicized area Premieres, hailed by
press and pubhc as one of the BIG ONES of our time. {Montgomery Clift,
Elizabeth Taylor, Eva Marie Saint • In Color).
TES GIRLS" BIGGEST MUSICAL OF THE YEAR!
Duplicating its smash Music Hall business in first play-dates ! The
most talked
about film in many years. {Gene Kelly, Mitzi Gaynor, Kay Kendall, Taina Elg
Sol C. Siegel Production • CinemaScope, Metrocolor).

.
.
.
"JAILHOUSE ROCK" SETS ALL-TIME RECORDS!
New M-G-M highs nationwide. It's Presley's best yet, aheady acknowledged to
be his top grosser. At press time the title song is America's No. 1 hit! {Elvis
Presley, Judy Tyler, Mickey Shaughnessy • Avon Production • CinemaScope) .
"DON'T GO NEAR THE WATER "
Sensational Previews in 29 cities forecast smash hit!
block-buster comedy. Now convulsing New York at Music Hall.
SMASH COMEDY!
Best-selling book now a
{Glenn Ford,
Gia Scala, Earl Holliman, Anne Francis, Keenan Wynn, Fred Clark, Eva Gabor,
Russ Tamblyn, Jeff Richards • Avon Production • CinemaScope, Metrocolor).
"SADDLE THE WIND"-SOCK DRAMA OF THE WEST!
Fitting in with the trend for big-scale Westerns, this powerful picture is sure-fire!
Filmed against the grandeur of the Colorado Rockies. {Robert Taylor, Julie
London, John Cassavetes, Donald Crisp, Charles McGraw • CinemaScope,
Metrocolor)
"THE BROTHERS KARAMAZOV"- ALL-TIME GREAT!
Preview confirms advance reports that it is an industry milestone! Something
to watch for is this widely publicized and eagerly awadted attraction. {Yul
Brynner, Maria Schell, Claire Bloom, Lee J. Cobb, Albert Salmi, Richard Basehart,
William Shatner • Avon Production • Metrocolor)
"MERRY ANDREW"- DANNY KAYE'S BEST!
Danny Kaye returns to his waiting public with a NEW uproarious and spectacular
musical comedy, already rated his best. {Danny Kaye, Pier Angeli,
Baccaloni, Robert Coote • Sol C. Siegel Production
- CinemaScope, Metrocolor).
"GIGI"- FAMED COLETTE PLAY ON THE SCREEN!
Big news! Rated in advance as the equal of "American In Paris," this new
hit by the same producer is revealed in its Preview as topping aU estimates!
{Leslie
Caron, Louis Jourdan, Maurice Chevalier, Hermione Gingold, Eva Gabor,
Jacques Bergerac, Isabel Jcans -Arthur Freed Production • CinemaScope, Metrocolor)
"SEVEN HILLS OF ROME"-TOPS "GREAT CARUSO"!
Yes, it's
Mario Lanza's big romantic singing hit, toppmg "The Great Caruso."
And he sings to a gorgeous new girl!
A Le Cloud Production In Technirama® and Technicolor).
•
{Renato Rascel, Marisa Allasio, Peggie Castle
TAKES FOR THAT INDUSTRY SLOGAN:
"Gef More Ouf Of Life ... Go Out To A Movie"
M-G-M HAS WHAT IT

ACTIO FRO 20th!
BOX-OFFICE!
mm
FOR THE VS^HOLE
FAMILY FOR XMAS!
BIG
STAR NAMES!
VTi
The tough marine of"Mr. Allison" -now
The famed international star as
the Captain of the Sub -killerI
the Commander of the Killer Sub I
IN THE MOST AMAZING SAOA IN THE FIGHTING ANNALS OF THE U. S.I
-; \1
iSssr
C/Af A/y>ii COLOR BY DE LUXE
Bir«
•-?"*'*^PHODUCED & DIRECTED BY
SCREENPLAY BY
p,Xr.d?.ct£t DICK POWELL- WENDELL MAYES /
movie i

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Kdllnr: .Tp';

UA SETS SIXTEEN TOP FEATURES
FOR 1958 ORDERLT RELEASE
11 Already Completed,
Two in Production,
Three Set to Start
By AL STEEN
NEW YORK—United Artists will release
16 top features, representing an investment
of $35,000,000. in 1958 at the rate of
four in each quarter of the calendar year,
according to Arthur Krim. president. He
told a tradepress conference that the forward
planning of a full year's program
represented the culmination of more than
six years of development and answered exhibitors'
current demands for the orderly
and evenly spaced release of major films.
Of the 16 big pictures scheduled for release
in 1958. 11 are completed, two are in production
and three are set to start.
BACKLOG OF 20 MORE
Krim said that in addition to the "A" picture.s,
UA had a backlog of 20 more features,
which will comprise a full program of 36
features for relea.se next year. They will be
distributed at the rate of two "A" pictures a
month, with an additional 12 program pictures
being released evenly over the 12-month
period, he said. He added that the program
for 1958 might be expanded to four releases
a month through the acquisition of more topbracket
product, but that no more deals will
be made for program features for 1958 relea.se.
The full 36-picture schedule involves
an investment of approximately $50,000,000.
Krim said. The possible additional blockbusters
may bring the investment up to a
company record of $60,000,000.
Krim stated that the policy of a full year's
forward planning would be followed in 1958
and throughout the foreseeable future. Seventeen
major productions already have been set
for production in 1958 and release in 1959.
He said the 1959 release schedule would comprise
a minimum of two major features per
month. Mike Todd's "Around the World in
80 Days" will be placed in broader distribution
by United Artists next year.
FIRST QUARTER RELE.ASES
Major features to be released in the first
quarter of 1958 include: Batjac-Panama's
Technirama. Technicolor production "Legend
of the Lost," starring John Wayne, Sophia
Loren and Rossano Brazzi, and produced and
directed by Henry Hathaway; Figaro's "The
Quiet American," directed and written by
Joseph L. Mankiewicz from the Graham
Greene novel, and starring Audie Murphy,
Michael Redgrave. Claude Dauphin and
Georgia Moll: Bryna Productions' "Paths of
Glory" starring Kirk Douglas, Ralph Meeker
and Adolphe Menjou. produced by James B.
Harris and directed by Stanley Kubrick, and
Edward Small's "Witness for the Prosecution,"
the Agatha Christie stage hit, starring
Tyrone Power. Marlene Dietrich and
Charles Laughton. and produced by Arthur
Hornblow and directed by Billy Wilder.
The April-May-June releases are: "Run
Silent. Run Deep." starring Clark Gable and
Burt Lancaster, produced by Harold Hecht
United .Artists executives at tradepress tonference are (from left): James K. Velde,
general sales manager; William J. Heineman, vice-president in charge of distribution;
Robert S. Benjamin, chairman of (he board; Arthur Krim, president; Roger H. Lewis,
national director of advertising, publicity and exploitation, and Arnold M. Picker,
vice-president in charge of foreign distribution.
and directed by Robert Wise; Tolda Production's
Technirama. Technicolor comedy,
"Paris Holiday," starring Bob Hope, Fernandel,
Anita Ekberg and Martha Hyer, directed
by Gerd Oswald: Security Pictures'
production of Erskine Caldwell's novel, "God's
Little Acre," produced by Sidney Harmon
and directed by Anthony Mann with Robert
Ryan, Aldo Ray and Tina Louise starred,
and "Thunder Road," starring Robert
Mitchum and directed by Arthur Ripley.
Tlie July-August-September quarter will
include: "The Big Country." stai-ring Gregory
Peck, Jean Simmons, Carroll Baker, Charlton
Heston and Burl Ives, filmed in Technirama
and Technicolor and directed by William
Wyler; "The Vikings," starring Kirk
Douglas, Tony Curtis, Ernest Borgnine and
Janet Leigh, in Technirama and Technicolor
with Jerry Bresler as producer and Richard
Fleischer as director; "Kings Go Forth," starring
Pi-ank Sinatra, Tony Curtis and Natalie
Wood, produced by Frank Ro.ss and directed
by Delmar Daves, and "China Doll" a Batjac
presentation starring Victor Mature and
produced and directed by Frank Borzage.
OCTOBER-DECEMBER LINEUP
Ttie October-November-December period
mcludes: "Separate Tables." starring Rita
Hayworth. Deborah Kerr, David Niven,
Wendy Hiller and Burt Lancaster; "Man of
tlic West" starring Gary Cooper, a Mirisch
Company production, directed by Anthony
Mann: "Tlie Barbara Graham Story," starring
Susan Hayward, a Figaro, Inc.. production,
produced by Walter Wanger and directed
by Robert Wise, and "Tlie Unforgiven,"
a Hecht-Hill-Lancaster production
starring Burt Lancaster.
Scheduled, so far, for release during 1959
are: "Hole in the Head," starring Frank Sinatra;
"Goya," starring Ava Gardner; "Between
Thunder and the Sun," starring Susan
Hayward; "Kimberly," starring Burt Lancaster,
and "Pork Chop Hill," starring Gregory
Peck: "The Shadow," starring Kirk
Douglas; "My Sister and I," Audrey Hepburn;
"The Lost Steps," Tyrone Power; "Solomon
and Sheba," Gina Lollobrigida;
"Thieves' Market," Tony Curtis; "Tlie Seven
File," Richard Widmark; "Escort West," Victor
Mature; "Cast a Long Shadow," Audie
Murphy; "The Phoenix," Jeff Chandler and
Martine Carole: "Inherit the Wind" to be
produced by Stanley Kramer; "Invitation to
a Gunfighter," also to be produced and directed
by Kramer, and "The Staked Plains,"
to be produced by and star Henry Fonda.
Discussing the recent deal under which
United Artists will take over the operation
of the Astor and Victoria theatres on Broadway
on January 1, Ki-im said the company
had no other plans for theatre acquisitions.
The move was made, he said, to assure UA
producers of showcase outlets in the New
York market. The company's pictures will
not be played at either theatre without the
approval of the producers involved. The
Astor and Victoria will not play UA product
exclusively, although the UA independent
producers will get booking preference.
TV FILM PRODUCTION SET
The recently formed United Artists Television,
Inc., a wholly owned subsidiary, will
enter into the production of TV films for
national and .syndication sale. Actual production
is planned to staj-t this winter and
next spring for marketing in the fall of 1958.
Krim said he hoped the UA producers would
be a fruitful source of TV film .supply. Projected
deal will stress the same benefits of
autonomy and ownership for filmmakers that
are currently made available to producers of
the theatrical features. In addition. Krim
-said, the company hoped to .supplement its
TV program with films produced by creative
artists currently working in the television
field.
Bruce Eells. executive vice-president of UA
Television, will actively take over his post
next month to supervise the new subsidiary's
program.
Acquire British Film
NEW YORK—Fine Arts Films has acquired
the American distribution rights to the British
musical. "It's Great to Be Young," in
Technicolor, starring John Mills, Cecil Parker
and Jeremy Spenser. The picture will open
in New York in December.
BOXOFTICE November 23. 1957

TOA CONVENTION
CLEARANCE OVER TV. REGULAR
RELEASING HEAD TOA TOPICS
Exhibitors Are Assured
Of Steady Film Flow
Throughout Year
By NATHAN COHEN
MIAMI BEACH — The first breakthrough
in the fight being waged by exhibitors
to get clearance over television came
at the opening session of the tenth annual
convention of Theatre Owners of America.
TWO TOPICS DOMINATE
There were two topics of almost universal
discussion among exhibitors here. ( 1 1 the need
to have distributors assure them that a definite
clearance pattern would be established
in the future release of feature pictures to
TV channels, and i2t that important product
would be released in an even flow through
the year. These two topics were the all-consuming
areas of discussion at an all-day
meeting of the board of directors—and, at the
end of the day. Alex Harrison, general sales
manager of 20th Century-Fox, made a totally
unexpected appearance before the board and
delivered the text of company policy which,
basically, declared:
• 20th Century-Fox believes that the future
of the industi-y lies in motion picture theatres.
• 20th Century-Fox will continue its
program for increasing the output of feature
pictures during the coming year.
• The company is fully in accord with the
orderly release of product and will cooperate
in working out such a program.
• The company believes that motion picture
theatres are entitled to regular and
established clearance over television.
CONCLAVE CHEERS FOX STEP
The effect of this announcement was almost
electrifying. Directors considered the
20th-Fox announcement of utmost importance,
and one likely to lead to adoption of
similar policies by other distributors. Officially,
the board in a statement to the tradepress
said it "reacted vigorously and enthusiastically"
to the announcement, and in
a resolution adopted at the close of the meeting,
endorsed the program as "a desirable
format and one vitally necessary for production
and distribution."
They pledged and promised the complete
support of TOA membership of the policies
through "playdates, exploitation, and whatever
assistance TOA can give 20th-Fox."
Theatre Owners of America now hopes it
can persuade other companies to follow suit,
and Ernest Stellings, president, said he will
appoint a committee to begin meetings with
the distributors on both orderly release and
clearance over television.
In addition to the action taken on the 20th-
Fox announcement, the board adopted a
resolution noting that its arbitration committee
will continue its work in establishing
an arbitration system for the industry, voted
to join with Allied States Ass'n in its move
for an accelerated and retroactive deprecia-
AB-PT fo Give 7 Years
Clearance Over TV
Miami Beach—American Broadcasting-
Paramount Theatres will g-ive a minimum
of seven years' clearance over TV for
all pictures it produces, Sidney Markley,
AB-PT, vice-president and head of production
for the company, announced at
the Theatre Owners of America convention.
This was considered a significant
development in exhibitor effort to gain
clearance for theatres over feature motion
pictures on TV, particularly in view
of the television holdings of AB-PT.
Markley also announced that, in stepping
up film production, the company
will be able to guarantee one release a
month, beginning January 1958.
tion allowance for exhibitors, and to seek the
production of more pictures in color.
From small theatres to large, and from
independents to major circuits, word came
to the board that the wholesale flooding of
television channels with feature pictures was
"murdering" theatre attendance.
There were other factors, to be sure, but the
exhibitor leaders were generally agreed that
the release of the old pictures, and the way
features on TV were being advertised hurt
more than anything else. Their reasoning
behind the blame: This has been the worst
year businesswise, and it came with the total
flood of features on the air waves.
This was the opinion, for example, of
George Kerasotes, who was elected to the
newly created post of senior assistant to the
president and chairman of the executive
committee. He is a circuit operator in southern
Illinois.
"Bad releasing practices, the reduction in
advertising by the distributors on top pictures,
and the sale of features to television
have seriously hurt theatre business," he said.
"When exhibitors fail to provide a steady
fare of good pictures, the habit of moviegoing
loses its momentum, and the first thing you
know, your regular patrons aren't around any
more.
"What all these features on TV have done
is simply saturate the public with Hollywood
pictures. By making film features so common,
the distributors have destroyed their value.
Kids used to sneak into theatres to see a
movie. They don't anymore.
"What distributors are forgetting is that
it is the patron who supports Hollywood.
Now they are destroying the patron," he
said. "Certainly these TV sales have been
gravy, but you can't exist on gravy. It's the
•meat and potatoes' of theatre income that
provides the real substance for the industry's
existence."
Arthur Lockwood, head of the Lockwood
and Gordon circuit in the New England
states, also declared the flooding of the television
channels with top. though older, features
was a major factor to a serious decline
in business in the northeast part of the
country. The poor flow of pictures is another
factor. He said his section of the country
was as hard hit as any other.
The announcement of the 20th-Fox policy
was carried to the convention membership at
the opening business session Wednesday
morning, with delegates unanimously approving
the board's resolution commending the
company for its policy statement and endorsing
the offer to reciprocate through playdates,
exploitation and other avenues of assistance.
The convention was officially opened by
Mitchell Wolfson and Sidney Meyer, coowners
of the Wometco circuit, which has
its headquarters in Miami. Robert Wotherspoon,
an exhibitor leader from Scotland
brought greetings from his country. The keynote
talk was delivered by Elmer C. Rhoden,
president of National Theatres, reported elsewhere
in this issue; Ernest G. Stellings, TOA
president, made his report to the convention,
and Herman Levy, general counsel, reported
on arbitration and conciliation.
TOA BACKS AB-PT MOVE
Theatre Owners of
America, Stellings said,
will participate fully in the movement initiated
by Leonard Goldenson. president of
American Broadcasting-Paramount Theatres,
and Edward L. Hyman, vice-president of
AB-PT, to obtain orderly releasing of top
product. The convention, by resolution,
backed this participation, as it did Stellings'
recommendation that TOA continue in its efforts
to get Department of Justice approval
of film production by former affiliated circuits.
Stellings told the convention that TOA was
financially stronger than ever, and that, in
face of declining attendance, membership
had increased during the year.
Despite the sound financial condition of
the organization, and his own proposals in
recent months on behalf of TOA that exhibitors
contribute toward a multi-milliondollar
fund for industrywide promotional activity.
Stellings said no money should be
(Continued on page 8)
TOA Opposes All Forms
Of Pay Television
Miami—The Theatre Owners of America
will oppose all forms of pay television.
Delegates at TO.-V's convention unanimously
adopted a resolution condemning
both cable theatre type television and
toll TV over broadcast channels. Exhibitor
leaders from all sections of country
came to conclusion that any type of television
entertainment which is not free
is against the public interest, and would
result in completely eliminating theatre
exhibition. TOA plans to call on Congress
to pass legislation to preserve for public
freedom to receive telecast programs without
charge on their television sets. The
action fallowed Thursday's all-day session
to discuss cable theatre systems.
BOXOFFICE November 23, 1957

TOA CONVENTION
Ernest Stellings (at left), «ho was re-elected TOA president,
is shown with a quartet of his board of directors colleagues. U'ith
him. left to right, are Sam Rosen. New Vork. executive of the
Stanle.v Warner Corp.; Edward Fabian of Fabian Theatres; Arthur
Lockwood, Boston, president of the Gordon & Lockwood circuit of
New England; and M. A. Lightman jr., Memphis, Lightman circuit.
.A group of midwestern theatremen talk about business with a
southern circuit operator. The southerner is R. B. Cox (right) of
Batesville. Miss., and with him, left to right, are George Kerasotes,
Springfield, 111., senior assistant to the president and chairman of
the TOA executive committee; Tom Bloomer, Belleville, III., and
C. E. Cook, Maryville, Mo,
Backs TOA Demands
(Continued from page 7^
spent on a business-buOding campaign until
distributors have assured theatremen of a
steady, year-around flow of good product.
That apparently will become policy for
TOA. although it was not officially stated.
Levy, in bringing members up to date on
arbitration discussions with distributors, said
that TOA and Allied had worked "in warmth
and friendship" through all of the negotiations
and that, at no point, were the two
associations at odds.
NEW CONTRACT CLAUSES
The distributors, too, he added, have met
exhibitors in a compromising mood on almost
every point. The one area of di-sagreement
is on clearance and availability, he said.
and indicated the two sides had reached an
impasse on the .subject.
Read the fine print in your film contracts,
he suggested.
"In the old days, 28-day clearance meant
that a print was available on the 29th day.
But, as the market dwindled and pictures began
playing longer runs, distributor interpretation
of availability changed." he said.
"Sub.sequent-run contracts no longer include
the number of days, only the phrase 'when
and if available.' Clearance today means only
protection for the first runs."
What exhibition must now insist on is that,
if a man has a clearance of, say 14-days, the
print be made available on the 15th day. This.
he declared, must be recognized by the distributors.
TOA wants an exhibitor to have
the right to go into an exchange office and
demand that the number of days be specifically
written into the contracts.
NINE COMPROMISE PLANS
He said in spile of nine compromise plans
offered by exhibitor lepresentatives on the
arbitration panel, theatremen have not been
able to get distributors to agree on a single
one.
Eric Johnston, president of the Motion Picture
Ass'n of America, delivered the address
at the Wednesday luncheon. It is reported
elsewhere in this issue. After his talk. Johnston
formally opened the tradeshow sponsored
by TOA. TESMA and the National A.ss'n of
Concessionaires by cutting a ribbon across
the doorway leading to the exhibit hall.
Wednesday afternoon, the convention broke
up into smaller discussion groups to take up
problems of small theatres, drive-ins, foreign
films, advertising and publicity and film
rentals. Each of these groups was to report
back to the convention later in the week with
recommendations and suggestions.
The convention devoted itself to the industry's
busine.ss-building program at Fi'iday
morning's meeting when Roger Lewis, advertising
director of United Artists and member
of the MPAA ad-publicity committee, outlined
plans which have been formulated.
George Seaton, president of the Academy of
Motion Picture Arts and Sciences, discussed
plans for industry sponsorship next March
of the Academy Aw'ards telecast. David Lipton,
vice-president and advertising and publicity
director of Universal-International,
spoke on "Building New Personalities" and
George Kerasotes discus-sed the proposed
TOA insurance program. Saturday's sessions
opened with a brunch, which was followed
by a discussion of "Ideas That Have Made
Money for Me."
The Americana, one of the swank new hotels
on Miami Beach's fabulous "hotel row," was
TOA Picks Rock Hudson
As 'Star of the Year'
Miami Beach—Rock Hudson is Theatre
Owners of .America's selection as the
"Star of the Year,"
an annual project
of the exhibitor
organization. He
was a special guest
at the TOAs 10th
anniversary banquet
which concluded
the organization's
1957 convention
at the
Americana Hotel
Rock Hudson
lirre.
This marks the
first time that
TO.A has selected for its highest tribute
a star who was developed by a motion
picture studio as part of a talent development
program. He is a product of Universal-International's
star-building plan.
Previous T().\ "Star of the Year" winners
were Danny Kaye. .lames Stewart
and William Ilolden.
the meeting place during the week for more
than 1.000 persons attending the conventions
of Theatre Owners of America. Theatre
Equipment and Supply Manufacturer's
Ass'n. National Ass'n of Concessionaires, and
Theatre Equipment Dealers Ass'n. TOA,
TE^SMA and NAC jointly sponsored the international
tradeshow which was one of
the big attractions. The concessionaires held
merchandising sessions Wednesday through
Saturday morning while TOA held business
sessions both morning and afternoon. Pepsi-
Cola. Coca-Cola and National Carbon Co.,
which have become the perennial hosts at exhibitor
convention social affairs, w-ere hosts
once again at a series of parties. At the Saturday
brunch, hosts were Alexander Film Co.
and the Orange-Crush Co.. while Motion Picture
Advertising Service, Inc., hosted one of
the other luncheons.
Few Exhibitors
Have Filed
For Loans, TOA Told
MIAMI BEACH — "Very few" exhibitors
have applied for loans from the Small Business
Administration, despite the fact that the
Administration "has stated on sevei-al occasions
that they have heard of our pleas
for aid." Phil Harling, chairman of the TOA
Small Business Administration committee,
reported to the annual convention.
Harling said that since TOA inaugurated
its campaign to obtain loans from the SBA,
nine applications had been approved in varying
amounts.
As of now, loans for modernization, newequipment,
repair or operation of theatres
are eligible for consideration, provided the
ability to repay is clear. Loans may be granted
up to $250,000 and can be repaid within ten
years at current interest rates.
The TOA committee, Harling reported, is
far from finished as to legislation on this
matter. At the next session of Congress, the
committee will seek legislation which would
increase the amounts of the loans, would
establish the SBA as a permanent agency,
would expand the policy board to include
bankers and business men, with the board
authorized to guarantee, for a fee, a mortgage
loan made by a qualified lending institution
and, finally, would revise the rules
requiring a statement of inability to obtain
private financing as a condition precedent
to filing an application for a mortgage loan,
and that the amortization be extended to
20 years.
8 BOXOFFICE November 23, 1957

TOA CONVENTION
Stellings Cites Three Main Problems of the Industry
MIAMI — AH the objectives of theatre
Owners of America are aimed at the one
major objective of increasing theatre attendance,
Ernest G. Stellings, president, said
Tuesday (19) in his report to the board of
directors and executive committee.
The biggest problem, he said, revolves
around one subject—^product. He noted some
recent improvement.
"We all recognize," Stellings said, "that
the welfare of our industry depends on the
product we put on our screens. In this field
there are three prime problems— the quantity,
quality and the time schedule on which
the product is released. There has been a
declining number of pictures made and released
for the past five years. There has
also been a decline in the number of good
boxoffice attractions for the past five years.
DECRIES HOLDING RELEASES
"Finally." he added, "there has been a
growing tendency in distribution to hold good
product for release at a certain holiday or
other peak business time. The result of all
three of these forces has been a continuing
decline at the boxoffice and, further, has
resulted in demands for higher terms and
extended runs for the fewer boxoffice hits."
Stellings said that during the year he had
discussed the problem with all important
heads in distribution, and pointed out the
cost and damage to the industry that had
resulted from following cuiTent policies.
"We have met with some favorable response
in all three factors from 20th Century-
Fox," he said. "Also, Universal has announced
more product as well as a plan for the orderly
release of product. Paramount recently announced
the production of more pictures, but
they say they do not know how many will
be released, nor when, in any given period
of time. Completed pictures in the vaults do
not relieve the need with which we are faced.
We must do everything we possibly can to
seek complete relief. We must continue our
efforts along this line with greater vigor
than ever before."
Stellings was optimistic about intra-industry
relations. He spoke of a "new attitude
of cooperation and harmony" and noted that
production and distribution at the convention
"are doing something for their customers
aimed at the improvement of the industry
as a whole."
He spoke of expanded TOA services to
members, including information on foreign
films, cable movies, wage and hour laws and
showmanship. He said members, and some
non-members, have been helped to obtain
relief in film rentals and terms. He told how
Philip Harling and others had the Small
Business Administration change its attitude
toward theatre loans. He called for an arbitration
system "which will go beyond the
avenues of relief afforded in the conciliation
plan." He reminded of TOA efforts to obtain
for divorced circuits the right to enter
production.
Stellings regretted slow progress in the
implementation of the TOA industry ticket
selling, advertising and promotion campaign
caused by the need for agreement on it by
many groups. He said it wiU be a "big thing
for the industry when it starts to function,"
and that it will aid in obtaining a more
orderly releasing of pictures. He promised
TOA backing to the orderly release campaign
of Leonard H. Goldenson of American Broadcasting-Paramount
Theatres.
EXECUTIVE DIRECTOR NEEDED
As for employment of a TOA executive
director, Stellings said the right person for
the post had not been found. He was not
now as convinced as in the past of the need
for filling the post, he said. He noted a
"considerable" increase in membership.
"We have around this table today," Stellings
said, "the finest collection of talent
available in the industry. We can and must
take constructive and positive action. The
guidance and advice of this group is needed
more today than ever before."
In another report, A. Julian Brylawski,
chau'man of the committee on national legislation,
warned the membership of federal
plans to extend and increase the minimum
wage scales. He pointed out that 1958 would
be an election year and that the "Democratic
party is out to embarrass the administration
in every way possible. The President's
veto," he continued, "of the federal pay raise
bill passed by both houses is a case m point.
It is sure to be repassed in but a slightly
modified form. If the minimum wage extension
legislation is tied to a federal pay raise
bill, it is going to be hard to beat and almost
fatal for the President to veto. It is a dangerous
situation."
Brylawski said a minimum wage of $1 to
$1.25 per hour would be disastrous to the
industry, especially the small theatres, and
that the proposal was being given serious
consideration by Congress. He reminded exhibitors
that they must be alert to the danger.
He advised them to contact their Congressional
representatives in their own communities
in order to "put our plight before them."
He concluded with the statement that "a
word now might be worth a volume later"
and that "they have listened to us before
and I think they will do so again."
STATE LEGISLATION OUTLINED
In reporting on local and state legislation,
LaMar Sarra and Robert Bryant, co-chairmen
of that committee, outlined legislative
proposals state by state. They reported that
taxes and fees against motion picture theatres
and other amusements were raised as
issues in a number of legislatures this year,
with the overall outcome favorable to the industry.
There were, however, some measures
enacted Into law which will result in increased
taxes.
In Indiana, a bill was defeated which would
reduce gross Income tax on theatre admissions
from one per cent to one-half of one
per cent. A bill was passed in Montana repealing
the tax on gross income of motion
picture theatres. In North Carolina, the law
was amended to grant a slightly lower license
schedule of taxation covering theatres.
North Carolina, along with several other
states, also defeated plans to establish daylight
saving time.
Pennsylvania's governor vetoed a bill to
abolish local admission taxes and, in Nebraska,
a bill to provide an amusement tax
of five cents per person was defeated. Texas
exempted theatre admissions under $1 from
the state tax by increasing exemptions on
admissions from 80 cents to $1. North Dakota
re-enacted the state's two per cent retall
sales tax, which applies to admissions.
Connecticut passed a law making the three
per cent sales tax permanent. Maine, Rhode
Island and Arkansas passed laws increasing
the sales tax from two per cent to three per
cent. Alabama defeated a measure designed
to include film rentals in its sales tax law.
Florida, during its regular session, defeated
two such measures in committee.
The co-chairmen reported that legislation
to increase minimum wages was introduced
in many states and was defeated in most instances.
R. M. Kennedy, Birmingham, president of the Alabama Theatres
Ass'n, third from left, greets Horace Denning, of Jacksonville,
Fla., at the left. Al Pickus of Stratford, Conn., and David Wallerstein,
extreme right, president of Balaban & Katz. Chicago. .\ll
are members of the TOA board.
I lircc fxriiitivos of the Schine Theatres organization attended
the convention. They are (from right) : G, David Schine, his father,
J. Myer Schine, president of the company; and at extreme left,
Donald Schine, son of the late Louis Schine. The other gentleman is
Charles Craddock, manager of the Americana Hotel.
BOXOFFICE November 23, 1957

Selectivision, Inc., to Enter
Wire TV Field Jan. 1
A surprise enlry in pay TV, Selectivision.
Inc., told the Theatre Owners of America
forum on cable theatres at Miami Beach
that it had signed contracts with theatres
in at least five cities on the introduction of
pay home movies by Jan. 1. 1958 and. unlike
any of the other companies in wire television,
was assuming full cost of installation.
The announcement was made by Bernard
L. Goldenberg. assistant to the president of
Selectivision. Inc. He said contracts had been
signed with the Ilicksville Theatres. Hicksvllle.
Long Island. N. Y.. which is owned by
the Associated Prudential Theatres, the Elmwood
Theatre in Forest Hill, Long Island,
N. Y.. owned by the Interboro Circuit, and
the Tribune Theatre in Manhattan, owned
by Lane Enterprises.
Reached by telephone in New York. S. M.
Strausberg, president of Interboro. confirmed
that he had signed with Selectivision and said
he would issue a statement soon.
AB-PT Report on Orderly
Releases Due December 4
Details will be made known at press conference
by Edward L. Hyman, vice-president,
who with President Leonard Goldenson has
been pressing majors for corrective action;
Hyman continuing series of meetings with
company heads.
*
Chicago Public Now Seeing
Picture Banned by Censors
Police board yields to Supreme Court ruling
that "Game of Love" Is not obscene and
it opens at Surf Theatre: French film had
been denied a license .since 1955 and lower
courts had upheld action.
Catholic Episcopal Committee
Expands Censorship Scope
Bishop William A. Scully, chairman, announces
that his committee, the ix)licy-making
group for the Legion of Decency, will now
pass on the .suitability of radio and television
programs, as well as motion pictures, for
church membership.
Morton Spring New President
Of Loew's International
k
Succeed.s Arthur Loew, who resigned and
plans to retire from active business; Spring,
prior to 1942, was Loew's assistant; named
vice-president of Loew's International in 1945.
Third Dimension Pictures
Back in the Limelight?
Keith's Theatre in Syracuse, N. Y., will
experiment with Universal-International's
"Creature From the Black Lagoon" for week
starting Wednesday (27); apparently there
are plenty of polarized glasses still around.
£IM£R RHODEN DEMANDS MILITANT PROGRAM
TOA CONVENTION
Says Industry Must Act
On Four Basic Points
MIAMI BEACH — Although expressing
optimism over the future. Elmer Rhoden
told the Theatre Owners of America convention
at the Americana Hotel here
Wednesday i20i that "our present predicament
is the result of past failure to act
objectively as an industry."
FAULTS EQUALLY DIVIDED
The president of National Theatres, in his
keynote address, pulled no punches in placing
the blame for present problems right in
the laps of two branches of the industry,
.stating that no one branch can be blamed
for the existing troubles. The keynote theme
was militant action.
"The faults," Rhoden said, "can be divided
about equally between production and exhibition,
and it is highly questionable that any
effective boxoffice stimuli can be divised, or
sincere public relations program developed,
until both production and exhibition recognize
and admit their faults, reconcile their
differences and establish between themselves
a progressive program founded on mutual
trust and respect."
In stressing unity, he urged the convention
to put aside the petty bickering and "to
do everything possible to join with Allied,
and other independent groups, to form one
strong, active theatre organization."
Stating that pay television will be less
competitive to theatres than free television,
Rhoden recommended that TOA call a meeting
with distributors and representatives of
the television industry and that a code of
ethics be established so that the dignity of
both industries will be respected. There
should be no occasion for conflict to exist between
the two, he said, adding that "many
times you hear uncalled-for remarks over
television about the movies—also some of our
motion pictui'es have been unkind to television."
Before proposing new projects, Rhoden
lashed out at the industry's "sins of omission."
He recalled the 1952 convention when there
was a call for solidarity whereby exhibitors,
distributors and producers would have a voice
that carried "strength and conviction." The
call went unheeded, he said, and, as usual,
nothing was done.
QUOTES FORMER ADDRESS
Rhoden then quoted from an addi-ess he
made to the Motion Picture Ass'n of America
in New York seven years ago when he reviewed
some of the causes of the industry's
predicament, .some of which, he said, were
inherent and others were developed over the
preceding ten years. At that time, he told the
MPAA that "we in the motion picture business
are unruly, for the most part; selfish,
suspicious, avaricious and uncompromising.
When we organize—and how we love to organize!—
it is only for combat. When we
could aibitrate our differences, W'e fight instead.
We spend millions in lawsuits, but
nothing in research and little if anything to
promote and maintain public confidence and
goodwill. Our product is unreliable. We serve
sirloin steaks one day and hamburgers the
next, and we charge the same price for both.
Four Points Summarized
In
Rhoden's Speech
MIAMI BEACH—Four points on which
militant action becomes a necessity were
summarized by Elmer Rhoden, who delivered
the keynote address at the Theatre
Owners of America convention. They
were as follows:
1. Living with free television by demanding
proper clearance.
2. Demanding a steady supply of
quality pictures, properly spaced.
3. Modernization of theatres.
4. Taking advantage of the strength in
unity and organization.
We don't tell the truth in ouj- advertising.
We promise and don't fulfill."
Rhoden, in that address seven years ago,
presented a program of rehabilitation and,
he remarked, when the plan was presented to
the top executives of distribution at a luncheon,
he received an enthu.siastic ovation.
"The gentlemen present," Rhoden told the
TOA convention, "took copies of the research
proposal, went to their offices and the plan
died then and there. Today we find oui'selves
without leadership—without a single organization
to champion a cause that is vital to
our existence."
FOUR BIG PROBLEMS
Leaving the past, Rhoden then turned to
the future and the "most pressing problems
that are confronting us today." He stressed
four points.
The impact of television, Rhoden stated,
was the Number One problem. Citing the
shortage of quality product, high admission
prices, difficult parking problems and congested
traffic, Rhoden asked how films could
co-exist with television when outstanding
pictures w'ere shown free in the living rooms.
He said that recently he sent a letter to all
distributors asking for a seven-year exclusive
run over free television. He said he received
evading answers from all but one sales manager
who said that his company was "unwilling
to grant your theatre clearance over television"
and that "we must reserve to ourselves
the right to determine whether, when
and how we will make our pictures available
to television."
Rhoden said he admired the sales manager
for stating his policy. The others avoided it.
He said it was beyond his comprehension that
any producer would permit his pictures to
go into distribution without carrying some
type of clearance over free television, so that
the exhibitor showing that film could advertise
it properly. Clearance, he said, was one
thing, but the right to tell the public was another.
Trailers should read: "This picture
will not be seen on television for five years
or seven years." whatever the case may be.
The first producer or distributor to permit
theatres to advertise that his film never will
—
10 BOXOFFICE :: November 23, 1957

e shown on free television should be rewarded,
Rhoden said. He asserted it would
be "our responsibility to see that the picture
receives maximum showmanship efforts to
compensate him for any possible loss he might
have when he gives up the ultimate free television
income."
The second problem. Rhoden said, was the
lack of a steady flow of quality pictures. Not
only is there a tremendous shortage of good
pictures, but quality pictures are grouped and
released only twice a year, he said. The result
of this practice, he continued, is that "we
starve in the fall and spring. We are forced
to hold a picture for longer runs than they are
entitled to and in the two seasons when they
are grouped, we have more pictures than we
can properly handle." He said this was a
subject ably presented by Leonard Goldenson
and Edward Hyman of American Broadcasting-Paramount
Theatres.
THREE RECOMMENDATIONS
Rhoden then made three recommendations
in connection with a uniform release schedule.
He proposed the employment of a representative
whose job would be to inform
TOA of the pictures that are going into
production and their ultimate release dates,
so that exhibitors will know in advance what
the problems of the future will be. He suggested
that the MPAA cooperate and that "we
should go to our Congressmen and Senators
and solicit their support in removing restrictions
now being imposed by the Department
of Justice under the consent judgment,
whereby former affiliated circuits are restricted
from production and distribution."
Tlie third problem, Rhoden said, was the
preparation for a new era. The entertainment
package of today is not popular, 90
per cent of the indoor theatres are old and
little has been done to provide ample parking
The 4.000 or 5.000 theatres that will be
space.
shuttered are obsolete, he said. But. he declared,
that does not mean that the motion
picture industry is going backwards.
"When the neighborhood grocery stores
closed one after the other," he said, "they
were supplanted by the new super markets.
Did anyone say grocery stores were a thing of
the past? To the contrary, there was a new
era."
BETTER QUALITY THEATRES
Rhoden said the same change would happen
to theatres; they will be fewer, but better,
more comfortable, more convenient and
more modern in concept. He advised his
audience to get ready for wall-to-wall projection.
He said more pictures would be made
in the widescreen medium, pointing out that
National Theatres had spent millions on Cinemiracle
which soon will be presented.
Turning to the subject of unity, Rhoden
called for an overall industry organization
plan, stating that "never before has the opportunity
for unity been greater than now."
He cited as evidence the industry sponsorship
of the Academy Awards telecast and the
conciliation plan. But. he said, there must be
unity on the local level. With present-day
conditions, too much is at stake to haggle
over petty differences between theatre organizations,
he said. Unity must be attained
among exhibitors at the local and national
level and, "once that is accomplished, exhibition
can prove to the industry that It is
capable of organization." Only when this
has come to pass, he added, can exhibition
ever hope to join hands and become a part
of a national industry organization. It was
then that Rhoden called for a consolidation
by TOA with other associations.
ERIC JOHNSTON CITES
COOKED -UP ISSUES'
Asks End of Controversy;
For Era of Understanding
MIAMI BEACH—"To speak quite bluntly,
the noisiest is.sues within our industry are
mostly fancied and
cooked-up. What's
more, they are beside
the point. They distract
and divide us.
They lower our sense
of judgment as fast as
they raise our blood
pressure."
With those word.--,
Eric Johnston, president
of the Motion
Picture A s s n ' of
America, prefaced a
Eric Johnston
survey of conditions
within the industry, called for an end of controversy
and the beginning of an era of understanding
and suggested remedies for declining
theatre attendance. He spoke Wednesday
(20) at a convention luncheon of Theatre
Owners of America.
Johnston lost no time in discussing— and
belittling—charges made by distributors
against exhibitors and vice- versa. He said the
first charge against exhibitors went something
like this:
"The trouble with the picture business is
that exhibitors have stopped being showmen.
Our business depends on showmanship, on
how you sell movies in your home town.
You're not selling movies; you're not even
looking at them. You're spending your time
chasing around Florida in Cadillacs."
Johnston called the charge "a mess of
buckshot" and "grossly exaggerated."
"I don't go along with shotgun charges that
exhibitors have abandoned showmanship."
he said. "The reason a man goes into the theatre
business—and stays in it— is because he
is a showman. The theatre business is no
sailor's snug harbor. It never has been. It
certainly isn't today. It calls for imagination,
for salesmanship, for showmanship. Nobody
Johnston Backs Exhibitor
Plea for Release Spread
MIAMI BEACH—Eric Johnston. MPAA
president, will try to convince producing
and distributing company heads of the
need for orderly releasing schedules, he
told the TOA convention Wednesday (20).
"I shall undertake to press this view
with all the persuasiveness that I can,"
he said.
However, he ruled out exhibitor suggestions
of a joint meeting of exhibitors
and distributors and also agreement
among distributors on a plan for spacing
pictures throughout the year. Those could
result in government action, he said. He
called separate meetings of exhibitors
with distribution executives "a wise and
proper approach." He added that he understood
the individual conferences were
"showing much promise."
knows this better than the theatre operator
himself. When I hear this ill-founded charge
against exhibitors. I repudiate it."
Johnston then mentioned another charge:
"The trouble with this business is that
your theatres are falling apart. Your sound
is bad. Your carpets are moth-eaten. Your
restrooms smell awful. Springs stick up
through the seats and put holes in the customer's
pants. No wonder people stay home
to watch television in comfort."
Naturally some theatres have deteriorated,
"times being what they are." Johnston said,
but responsible exhibitors know they must
have comfortable houses to attract customers
and "the fact is that most theatres are comfortable."
"Still this blanket charge is made." he added,
"and it poisons the air around us. It
doesn't stand up as a valid reason for our
boxoffice troubles and it deserves the tra.sh
can."
DISCUSSES RENTAL FEES
Johnston took up exhibitor charges against
distributors. The first one:
"The trouble with this business is that you
distributors are trying to gouge us. Your
rentals are so high we can't make money.
You're bleeding us to death."
Johnston remarked he couldn't imagine a
more effective charge for increasing blood
pressure, because it strikes at morality, good
judgment and the pocketbook. He answered
it by saying that Hollywood today is investing
more money in feature productions than
ever before, "but this astonishing theory
would have us believe that the distributor is
hell-bent to destroy the boxoffice. A blanket
charge of this kind is just as nonsensical as
blanket charges made against exhibitors."
Johnston took up a second charge that
Hollywood is deliberately holding down production
to create a shortage and a seller's
market.
"Let's examine this shortage business." he
said. "What do we mean by 'shortage?' That
fewer pictures are being produced today than
m times pa,st? That's true. But does this
mean that there's a shortage of pictures to
play in the theatres? That's not true. The
figures simply don't back it up."
MANY UNBOOKED FILMS
Johnston cited figures to show a tremendous
increase in the bookings of four unidentified
companies in the last 20 years. He
also noted that one of the four had "a fantastic
number of unbooked pictures." The
figures demonstrated, he said, that thousands
of theatres haven't played pictures available
to them.
"So when we talk about shortage of product,"
he said, "let's not confuse quantity with
quality. If we're talking about quality, then
I will concede that there is a shortage of boxoffice
smashes. There always has been. What's
so unique about that? Is every book a best
seller? Is every Broadway play a hit? Is every
T'V spectacular spectacular?
(Continued on page 19)
BOXOFFICE November 23, 1957
11

THE SAME 3 EXCITING .S%S^
THAT GAVi
BURKE. ..he had heard all
whispers. He knew just
what
La Verne was — but he also
knew that he loved her!
the
ROGER... he won La Verne on
a throw of the dice. He gave
her his name —
and took everything else!
T^t
\
CinemaScop£
MIDDIETON - ROBERT J. WILKE Directed by DOUGLAS SIRK- &»
co-starring
Wm

THE SAME JOLTING IMPACT!
E
"1^/cMe^ Oft. z>fe "i^OtcC'
SUCH BOX OFFICE POWER!
THE BOLDEST AUTHOR
OF OUR TIME!
THE BOOK THEY
SAID COULD NEVER
BE FILMED!
LA VERNE... she was sixteen
when she found a dream —
and she followed it
all
the way to Hell!
JACKCARSON
M^fk.
niernalion
Screenplay by GEORGE 2UCKERMAN • Produced by ALBERT ZUGSMITH A UNIVERSAL-INTERNATIONAL PICTURF

TOA CONVENTION
Stellings Is
Re-Elected
President of TOA
MIAMI BEACH—Ernest G. Stellings, president
of the Stewart & Everett circuit in the
Carolines, was elected to his second term as
president of Theatre Owners of America by
the board of directors here this week. He thus
became the second president to be re-elected
in the association's ten-year history. The
other is Samuel Pinanski of Boston.
The board created a new post, that of senior
assistant to the president, and elected
George Kerasotes of Springfield, 111., to the
office. He also will retain his post as chairman
of the executive committee.
Myron N. Blank of Des Moines was reelected
chairman of the board and Samuel
Pinanski was elected honorary chairman of
the board.
Assistants to the president: Roy Cooper,
San Francisco, Calif.; Nathan Greer, Santa
Fe, N. M.; R. M. Kennedy, Bimiingham, Ala.;
Albert M. Pickus, Stratford. Conn.; Samuel
Rosen, New York, N. Y.: J. J. Rosenfield,
Spokane, Wash.; J. B. Schuyler, Milwaukee.
Vice-presidents: Carl E. Anderson, Kalispell,
Mont.; Abe Blumenfeld, San Francisco,
Calif.: A. Julian Brylawski. Washington, D.
C: C. E. Cook. Maryville, Mo.: Horace Denning,
Jack-sonville. Fla.: Albert Forman, Portland,
Ore.; Phillip F. Harling, New York, N.
Y.: Burton Jones, San Diego, Calif.; John W.
Keiler II. Paducah, Ky.; Paul L. Krueger, St.
Louis, Mo.; Henry G. Plitt, New Orleans, La.;
John H. Rowley, Dallas, Tex.; E. R. Rueben,
Minneapolis, Minn.: John H. Stembler. Atlanta,
Ga.
Secretary: Robt. R. Livingston, Lincoln, Neb.
Treasurer: S. H. Fabian, New York, N. Y.
Finance committee: Mitchell Wolfson, Miami,
Fla., chairman: Will J. Conner, Seattle,
Wash.: Walter Reade jr., Oakhurst, N. J.: Albert
M. Pickus, Stratford. Conn.; Morton
G. Thalhimer jr., Richmond, Va.
General counsel: Herman M. Levy, New
Haven, Conn.
Assistant secretary: Joseph G. Alterman.
New York, N. Y.
COMPO representatives: Albert M. Pickus.
Stratford, Conn.; Samuel Pinanski, Boston.
The Executive Committee: Art Adamson,
Portland, Ore.: Tom Bloomer. Belleville. 111.:
J. Fred BrowTi, Fort Smith, Ark.; James
Coston, Chicago, 111.; Fred A. Danz, Seattle,
Wash.: Edward L. Fabian, New York, N. Y.;
Harold Field, Minneapolis, Minn.; Thomas
Pi-iday, Scranton, Pa.; Edwin L. Gage, Oakhurst,
N. J.: S. L. Gillette, Salt Lake City,
Utah: Marvin Goldman. Washington, D. C;
Howard Kennedy. Broken Bow, Neb.; M. A.
Lightman jr., Memphis. Tenn.; Arthur H.
Lockwood, Boston, Mass.; Roy Martin jr.,
Columbus, Ga.; Martin J. Mullin, Boston,
Mass.; Robert J. O'Donnell, Dallas, Tex.;
Elmer Rhoden jr., Kansas City, Mo.; A.
Fuller Sams jr., Statesville, N. C: Thornton
Sargent, Los Angeles, Calif.; Robert
Selig, Denver, Colo.: Donald Schine. Gloversville.
N. Y.; Jay Solomon. Chattanooga,
Tenn.; T. G. Soloman. McComb, Miss.;
Morton G. Thalhimer. Richmond. Va.; J. H.
Thompson, Hawkinsville. Ga.: David Wallerstein,
Chicago, 111.; R. B. Wilby. Atlanta,
Ga.; L. J. Williams. Union. Mo.
William S. Hart's Sister Dies
NEW HAVEN—Mrs. Frances V. Hart
Bierck. 88, sister of the late western actor,
William S. Hart, died recently at the Westport.
Conn., home of a granddaughter, Mrs.
James R. Cochrane, with whom she lived.
NEW IIS.MA OKKKKK.S AND BO.AKD—Thomas K. La\>7zi (seated second from
left) is the newly elected president of Theatre Equipment and Supply Manufacturers
As.s'n. He was elevated to that post at the TKSM.A convention in Miami Beach this
week. .Mso in the photo are other officers and board members. Seated: (left to right)
Merlin Lewis, executive secretary; I.aVc/.zi; Lee E. Jones, Xeumade Corp., chairman of
the board; Fred C. Matthews. Motiograph Corp.; Larry Davee, vice-president. Century
Projector Corp.; (standing) Clarence Ashcraft. C. S. .Xshcraft Co.; Marty Wolf, .Altec
Service Corp.; .Arthur Hatch, Strong Electric Corp.; .Arthur Meyer, Simplex Equipment
Corp.; V. J. Nolan. National Carbon Corp.; Fred J. Wcnzcl. Wenzel Projector Corp.
and Ben H. .Adler, .Adler Silhouette Letter Co. .New directors missing from the picture
are W. .A. Gedris. Ideal Seating Co., and Edwin Wagner, Wagner Sign Service Co.
Carl White, H. J. Ringold
Elected to TEDA Board
MIA.MI BEACH—Carl While of Omaha and
H. J. Ringold of Grand Rapids. Mich., were
elected to the board of
Theatre Equipment
Dealers Ass'n at the
annual meeting held
here Monday 1I81. In
addition, four others
were renamed: Ray
Busier of Tampa. Fla.;
Ernie Forbes of Detroit.
Phil Wicher of
Greensboro, N. C, and
Eldon Peek of Oklahoma
City. Peek continues
Kay Colvin
as chairman of
the board, a post to
which he had been elected a year ago for a
three-year term.
Ray Colvin was retained as executive director
for his 18th term.
For the first time in many years. TEDA
was not part of the tradeshow which it had
been sponsoring jointly with Theatre Equipment
and Supply Manufacturers Ass'n and
one of the exhibitor associations. However.
TEDA members met with TESM.^ to discuss
problems of mutual interest.
Concessionaires Re-Elect
All Officers for 1958
MIAMI BEACH— Bert Nathan. Bert Nathan
Enterprises. Inc.. chairman of the board:
Lee Koken. RKO Theatres, president, and
all other officers of the National Ass'n of
Concessionaires have been re-elected for
1958 terms at the annual convention.
Co.,
Other officers renamed include Van Myers.
Wometco Theatre, first vice-president; Harold
F. Chesler, Theatre Candy Distributing
second vice-president and Theo. O. Meland,
Albert Dickinson Co., trea.surer.
New directors presented to the convention
were: H. B. Fulford, Princeton Farms: R.
Mack Lambeth. ABC Popcorn Co.; Chesler;
Hames O. Hoover. Martin Theatres; Myers;
Philip L. Lowe, Lowe Merchandising Service;
Irving Rosenblum, the Savon Co.: M. B. Rapp,
.^PCO, Inc.; Arthur Segal, Selmix Dispensers;
Hy Becker. Gold Medal Candy Co.: Larry
Blumenthal, Flavo-Rite Foods, and Irving
Singer. Rex Specialty Bag.
Theatre Concessions Gain
Predicted by Nathan
MI.'V.MI BEACH—An encouraKin; outlook
for theatre concessions in 1958 was provided
members of the National Ass'n of Concessionaires
in annual convention session here.
Bert Nathan, board chairman of the organization,
declared that the concessions business
will continue to gain in 1958 by using
and employing the same techniques which
have made the current year successful.
Nathan said these techniques included
staying abreast of new developments in the
exhibition of motion pictures; making practical
use of new ideas in foods and equipment;
striving for greater efficiency; reducing
operating costs and stressing sales motivation
and merchandising.
"Concessions people are taking advantage
of every weapon to raise their business." said
Nathan. "Per capita sales on concessions have
gone up only because of intense effort oil the
part of concessions people."
14 BOXOFFICE :: November 23. 1957

u I Sales Force Now
Has Two Divisions
NEW YORK— Universal-International
has
consolidated its domestic sales organization
into two divisions, eastern and western. Henry
H. Martin, new general sales manager, said
the move will streamline activities and insure
better exhibitor service.
The two districts formerly making up the
southern division will be divided between the
two new divisions. R. N. Wilkinson's district
with headquarters in Dallas joins the western
division headed by Foster M. Blake, and
James V. Frew's district with Atlanta headquarters
joins the eastern division headed
by P. T. Dana.
The eastern division now comprises the
districts of P. F. Rosian with Cleveland headquarters.
Joseph Gins with Boston headquarters
and Frew with Atlanta headquarters.
The western division comprises the districts
of Manie M. Gottlieb with Chicago headquarters,
Lester Zucker with Kansas City
headquarters, Barney Rose with San Francisco
headquarters and Wilkinson with Dallas
headquarters.
The home office sales group under Martin is
composed of P. J A. McCarthy, assistant general
sales manager; Dana and Blake, and
James J. Jordan, circuit .sales manager. Martin
said that they can only establish a broad
policy for the handling of the releasing
schedule and overall relations with customers.
Fast 20th-Fox Production
Advances Tradeshows
NEW YORK—For the first time in its history.
Twentieth Century-Fox will be able to
tradeshow its product further in advance of
release than ever before through the completion
of production on its feature releases
through May of the following year by December
1.
Alex Harrison, general sales manager, made
the statement. He called it "good news for our
sales department."
Twelve Cinemascope pictures and eight
Regal pictures will have been filmed by the
end of the month. The speeded-up program
re.sulted from conferences between Spyros P.
Skouras, president; Buddy Adler, studio production
head, and Harrison and his sales
force.
Skouras previously told exhibitors that by
the end of 1957 the company would have
filmed "a large number of releases for 1958."
The completed Cinemascope pictures are
"A Farewell to Arms," "Peyton Place," "The
Enemy Below," "Fraulein," "The Young
Lions," "The Gift of Love," "Sing, Boy, Sing."
"Count Five and Die," "The Naked Earth"
and "Family Doctor." Those to be completed
next week are "The Hell-Bent Kid" and "The
Long Hot Summer."
The completed Regal-scopes are "Escape
from Red Rock," "Thunderjets," "Flaming
Frontier," "Wolf Dog." "Plunder Road," "Ambush
at Cimarron Pass," "Cattle Empire" and
"Blood AiTOW.''
New Title for AA Picture
NEW YORK—"Man From God's Country"
lias been set as the final title for the Allied
Artists Cinemascope and De Luxe Color picture
for December release, previously called
"New Day at Sundown." George Montgomery
and Randy Stuart are starred.
Cinemirocle Acclaimed
At Trade Demonstration
By IVAN SPEAR
LOS ANGELES — That Cinemiracle is
breathtakingly beautiful and impressive was
the consensus of opin-
( 18 >
ion among members of
the Hollywood and Los
Angeles press corps
and the Southland exhibitors
who on Monday
were given a
demonstration of the
new photographic and
projection process perfected
by National
Theatres and its president,
Elmer C. Rhoden.
Extraordinary interest
was accorded the
Elmer C. Rhoden
demonstration because of the recent announcement
that Warner Bros, had clo.sed a
deal with Rhoden providing for the Burbank
studio to produce a number of pictures utilizing
the process. The initialer is to be a remake
of the Max Reinhardt's colo.ssal classic
"The Miracle."
Cinemiracle is to be introduced to the public
through Louis de Rochemont's "Cinemiracle
Adventure." which will debut in March
1958. The film is now in the final stages of
editing and scoring under the supervision of
de Rochemont. It is an adventure story of
salty young Norwegian sailors aboard the
training ship, Christian Radich. The Cinemiracle
camera follows their romances and
escapades on a 17,500-mile cruise from Oslo,
Norway, through the Caribbean, up the Atlantic
Coast to New York, and back along
the Viking route to Norway.
TO DEBUT AS ROADSHOW
Rhoden revealed that the film will first
be exhibited on a roadshow policy in two
cities. New York and Los Angeles. Theatres
for these initial engagements have not as
yet been selected. The NT president stated
further that his company had secured government
authorization to exhibit the feature,
which the circuit will itself distribute,
in 20 cities. Additionally, he stated, there will
be 10 authorized mobile units, capable of
taking the offering elsewhere. It is planned
that several European metropolises will, at an
early date, be added to the two American
cities in which "Cinemiracle Adventure" will
make its bow.
Rhoden declared that it will cost from
$175,000 upwards to convert the conventional
theatre to accommodate Cinemiracle, the exact
amount depending on how much work
and rebuilding is necessary to move the projection
booths to the necessary lower levels.
A screen ranging from 75 to 125 feet wide
is recommended, the wider the better. By the
same token, he said, the screen should be as
deep as the individual theatre's architecture
will permit.
Cinemiracle, which photographs virtually
all that the human eye sees, is a lifelike
method of photography and a triple-projection
system in a single booth. It is made
possible by a new electronic-lens system
covered by the Smith-Dieterich patents to
which NT has worldwide exclusive rights.
National also has the exclusive worldwide
rights for the production and exhibition of
pictures in the process. Advantages claimed
the process over others, among the many
for
newcomer widescreen techniques, are that
it minimizes parallax, achieves utmost accuracy
in image placement during focusing,
provides shock-proof protection for each
camera len-s, makes possible fast-action photogi-aphy
through the proper phasing of
camera shutters, enables camera lenses to be
focused by remote control, indexes every
scene for threading synchronization, controls
parallax through the use of adjustable mirrors,
and attains accurate registration with
special Dubray-Howell Eastman film.
STARTLING FIELD CLARITY
While these claimed benefits may sound
a bit too technical for the average spectator—or
showman, for that matter— viewing
the clips from "Cinemiracle Adventure" that
were used in the demonstration emphasized
that the results give startling clarity of field
and depth of focus; a deep-seated sense of
audience participation; the feeling of being
surrounded by high fidelity sound. The last
named comes from five speakers behind the
screen which work in conjunction with six
side-wall and two rear-wall speakers. But
most noteworthy is the fact that the dividing
lines between the three strips of film, so
noticeable in similar processes, are virtually
eliminated.
Jack Warner spoke briefly at the demonstration.
He declared that the studio which
he heads became interested in Cinemiracle
from its very inception and that Warner Bros,
considered it a privilege and rare opportunity
to be enabled to utilize its vast potential for
bringing a new high in entertainment to the
theatrical screen. He predicted that "The
Mii-acle" in Cinemiracle would be the most
impressive picture ever made.
Marcus Clearance Bid
Suggests Conciliation
MILWAUKEE—The first conciliation case
in Wisconsin and one of the first in the
nation, under the new conciliation plan
adopted by exhibition and distribution, has
been initiated by Ben Marcus, president of
the Marcus Theatres Management Co. Marcus
requested that clearance between the
closing date of a feature at a downtown
theatre and the date he could open the .same
picture at his Starlite Outdoor Theatre be
reduced from 28 days to seven to 14 days.
Marcus' letter, addressed to all film companies,
also requested that conciliation appointments
be set up in event the clearance
request was turned down.
Marcus' letter pointed out that many
progressive downtown businesses, such as
drug, grocery, department and hardware
stores, have established branches in shopping
centers, keeping up with changing patterns
of American life and enabling such firms to
maintain or increase their dollar volume of
business.
BOXOFFICE November 23, 1957
15

UNIVERSAL-INTERNATIONAL SHOWMANSHIP
AT ITS TIMELY, TERRIFIC BOX-OFFICE BEST!
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and
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1
Regal to Lens Ten
Within 90 Days
HOLLYWOOD— Another ray of sunshine
penetrated Hollywood's shortage-of-product
gloom with the revelation
that Regal Films'
greatest production activity
since the formation
of the company
^, t
^^BT* ^^^ been scheduled for
HP'r' jf^^f^ ^^^ "^'''' ^^ days, with
ten features, five in
color, set to roll. Announcement
of the
speedup came from E.
J. Baumgarten, president,
and Robert L.
Lippert, theatre circuit
Kubert L. Lippert
operator and liaison
for Regal and 20th-Fox, the releasing company.
Before the cameras on location at Death
Valley is "Desert Hell." with Brian Keith,
Richard Denning and Johnny Desmond heading
the cast. Robert Stabler is producer and
Charles Marquis 'Warren, executive producer
and director.
'GANG WAR' IN
DECEMBER
Scheduled to start December 4 is "Gang
War," a modern crime expose, with Gene
Fowler jr. directing and Harold Knox producing.
Only player cast to date is Gloria
Grey.
Set for January-February shooting are four
De Luxe Color films: "'Villa!" and "Sierra
Baron," both to be produced by Plato Skouras
and directed by James B. Clark; "Secret of
the Pui-ple Reef." from the Saturday Evening
Post serial by Dorothy Cottrell: "Little Savage,"
from the Frederick Marryat book, both
to be produced by Jack Leewood, with Dick
Lyons as associate producer and Paul Landres
directing.
"The Fly," to be produced and directed by
Kurt Neumann, is to be a January starter,
and "Hollywood Expose" plus two untitled
productions are set as February starters.
An additional seven features are in script
preparation and will be announced within
the next month. This will complete the
Regal schedule of 28 pictures for the current
season.
"Because of the excellent exhibitor acceptance
of Regal films at a time when there
continues to be a shortage of product, all
budgets on new pictures starting iiave been
doubled or tripled from last year," said Baumgarten.
FOUR AWAITING RELEASE
Regal has four films awaiting release by
20th-Pox and three in various stages of editing.
Completed are: "Ride a Violent Mile,"
starring John Agar; a Brian Donlevy starrer,
"Escape from Red Rock"; a Gene Raymand-Wayne
Morris starrer, "Plunder Road";
and a Scott Brady starrer, "Blood Ai-row."
Editing are: "Showdown at Boot Hill," starring
Charles Bronson and Fintan Meyler;
"Ambu.sh at Cimarron Pass," starring Scott
Brady and Margia Dean, and "Thunderjet,"
made with the cooperation of the U. S. Air
Force and starring Rex Reason.
The high level of production will continue
into next season, Baumgarten stated, with
more than a score of story properties being
readied for filming.
ON NEW YORK VISIT—John Davis, second from left, managing director of the
.1. Arthur Rank Organization, is shown with executives of the Rank Film Distributors
of America during a tradepress conference last week. Davis said the industry is facing
an adjustment period during which there will be difficult times for a few years, followed
by the industry getting back on an even keel. He said that this adjustment will
involve both exhibition and distribution. Davis favors centralized shipping and handling
of film, but believes that individual company selling should continue. Rank will produce
20 pictures a year, at least for the next few years. Davis is flanked by Kenneth
Hargreaves, left, RFDA president; Irving Sochin, general sales manager, and Geoffrey
Martin, extreme right, director of advertising, publicity and exploitation.
Johnston TOA Speech
(Continued from page 11
"Having examined these four accusations
we hurl at each other, isn't it clear that they
don't hold water, that they serve only to embroil
us and pollute the atmosphere? Isn't
it time, instead, to get on with the business
of doing business?"
Johnston turned to television. Of commercial
TV, he said that 80 per cent of American
homes have T'V sets, the audience is almost
five times bigger than that of motion pictures,
its "appetite" for film will increase and
that it can afford to pay for what it needs.
"It is estimated," he said, "that in five
years TV's income will reach $2 billion. This
is almost as much as American pictures take
in annually at the boxoffice in all the theatres
in the world. T'V is obviously our toughest
competitor today and may get tougher tomorrow."
Johnston examined proposals that TV
should be ignored, that it should be fought
constantly, that stars and films should be
kept off TV. He asked how stars can be kept
off TV since today they are "independent
entrepreneurs" wiio "make their own independent
decisions."
As for films on TV, he said that the electronic
revolution hit Hollywood just as hard
as it did the theatres, that the studios had
pictures in their vaults in which the theatres
were no longer interested and TV became a
market for old films.
"I assume we all believe in the free enterprise
system," he said. "Certainly we do
when our own interests are at stake. If you
had old films on the shelf and someone
wanted to buy them, would you drive him
indignantly from the premises? I think we
can only plan wisely for our future if we
realize we cannot eliminate TV, and if we
realize just as confidently that TV cannot
possibly eliminate us."
Discussing pay TV, Johnston said no one
can foresee its future. The public will decide,
he said, and if the public should decide affirmatively,
it would have a profound effect
on the entire entertainment field.
"I think we should look upon current tests
as research projects," he said, "out of which
might come developments that could affect
our way of doing business, the business of
us all—the exhibitor, the distributor, the producer.
"The essential problem today is that we
aren't selling enough tickets. There is still
a very sizeable audience and a discriminating
audience. In rebuilding we must operate on
both local and national levels.
"If I were an exhibitor, I would join with
my fellow exhibitors in my home town in
conducting a clinic into the state of the theatre
business. I would spend little time on
what was done wrong in the past, and no time
at all on recrimination. Our joint energies
would be devoted to developing ways within
the community to bring new customers into
the theatre."
Johnston pointed to opportunity in the way
of increasing population, more leisure time,
the fact that TV is no longer a novelty, the
offering of quality entertainment to be found
only in the motion picture theatre. He suggested
"attainable goals" for the next two
years:
For 1958 an increase in weekly admissions
by 2,500.000. For 1959 an increase by another
2,500.000. That would mean, he said, a net
gain of more than 250,000,000 in new admissions
at the end of the two years.
Warner Bros. Home Office
Moves to 5th Ave. Dec. 2
NEW YORK—Warner Bros. Pictures will
open its new home office headquarters at
666 Fifth Avenue Monday, December 2.
Moving from the former headquarters on
west 44th Street will start Friday, November
29.
The company, which established its home
office in the ten-story building on 44th Street
in 1928, will be making its first move since
then—into approximately 100,000 square feet
of space, filling the entire seventh floor and
a major part of the sixth floor of the newly
constructed Tishman Building. The 44th
Street property has been sold.
BOXOFFICE :: November 23, 1957 19

,
FLAMING ACTION . . . PULSE-POUNDINC
ADVENTURE... TORRID ROMANCE
in a frank, outspoken story of an American business man's Spanisi
affair— with a fiery senorita, born to love and to flaunt the code thet
has bound women like her for centuries.
'
It's unforgettably played by a new and news-worthy star team: RIchari
Kiley who scored in "The Blackboard Jungle" and "The Phenix Ci1^
Story". .
. and
Carmen Sevilla, Spain's most alluring actress. They kindlj
a new kind of boxoffice heat!
It was filmed on-the-spot in Spain ... in VistaVision and Technicolor .
to give the giant theatre screen a big, beautiful attraction — with darin)
drama to draw strong patronage!
Paramount presents
Richard KileYwCarmen Sevill/
-tola to the torrid tempo of a flaming flamenco guitar!
JOSE
vJUAROlOLA with Jesus Tordesillas • Jose Manuel y Martin • Francisco Bemal • Rafael Farii
witK the special collaboration oi Julio Pefia and JoSC Nieto • ProJuceJ by BrUCe Oalum * Directed by Donald Sicg
Written by RicnarQ Collins A Nomaa Production • in co-production witb Cea-Benito Perojo, Madrid

'^^^'%9Skit,
hpvr^.^m.-,«^
\
m

f
•TS^:'-->i^,
—
Plato Skouras. at left, son of the president of 20th Century-Fox Spyros P.
Skouras is one of the up-and-coming second-generation motion picture producers. .K
scene from "Under Fire" which he is producing for Kegal Films is shown above with
the stars Karl Lucas. William Allyn and Kex Reason.
THE
YOUNG TURKS
The Second Generation Moves Up in All Aspects
Of Motion Picture Production in Hollywood
By IVAN SPEAR
The Young Turks.
Almost imperceptibly but nonetheless inexorably
a second—and in a few cases, a
third—generation is a-ssuming an ever-growing
position of importance in the executive,
creative and acting echelons of the motion
picture industry. It manifests a culmination
which in the opinion of most industryites and
those who observe the fields of their activities
is more than welcome, and. perhaps,
a bit belated.
Other industries of comparable importance
to motion pictures—oil, steel, motors,
etc.—have long since witnessed much of their
management turned over to the sons of their
respective pioneers. That's a natural evolution
of commerce. Just why this normal development
seems to have been comparably
tardy in asserting itself within the film trade
is possibly attributable to the fact that it
is younger than some of the others, that the
men who joined its ranks during its formative
years were themselves relatively youthful,
which meant that successive generations
were made to wait longer than average
for their places in filmdom's .sun.
True, there have been famous sons of famous
fathers who have been successfully
active for so long that they themselves can
now be considered veterans. One such is
David O. Selznick whose father was a power
in production circles during the early and
formative years of the flickers. There is no
need to recapitulate DOS's distinguished accomplishments—past
and current—as a producer
of precedential screen entertainment.
Then there are such second-generationers
as Hal Roach jr., Samuel Goldwyn jr.. Y.
Frank Freeman jr., Jesse Lasky jr., Robert
Lippert jr., and a few others of contemporary
status and activities who constitute the vanguard
of the newcomer Young Turks. Their
individual and collective contributions to
motion pictures have been sufficiently chronicled
to need no place in this symposium
which concerns itself rather with later arrivals
on the junior activities horizon.
Especially illustrative are developments
within the productional and thespian structure
of lu.sh C. V. Whitney Pictures. There,
constituting an outstandingly successful second
generation team are Patrick Ford, 36-
year-old son of director John Ford, and Pat
Wayne, 18-year-old son of John Wayne. The
two are functioning together presently as
producer and star, respectively, of Whitney's
Technicolor production, "The Young Land."
Ford, who also was recently named vicepresident
in charge of production of the important
Whitney independent film organization,
has just completed production of "The
Missouri Traveler," second of Whitney's
American Series, with a cast headed by Brandon
de Wilde, Lee Marvin, Gary Merrill. Paul
Ford and screen newcomer Mary Hosford.
An interesting commentary of the Ford-
Wayne pairing is that it w-as John Ford who
made John Wayne a top ranking star in
"Stagecoach" and since has directed him in
his most iiuccessful films. Now his son is
launching the stellar career of Wayne's boy.
Born in Los Angeles, April 3, 192L Patrick
Ford graduated from the University of Maine
in 1942, with degrees in engineering, journalism
and history. He enlisted in the Navy in
October 1942, and was terminated in Mav
John Drew Barrymore, scion of the
distinguished theatrical family, son of
the late John Barrymore, is an active
Hollywoodian. Here he is with I.ita
Milan on the s«t of Allied .Artists "Never
Love a .Stranger," which Harold Kobbins
is producing.
1946, as a lieutenant. For four years thereafter
he w-orked as a writer with Metro-
Goldwyn-Mayer. Republic and Argosy Pictures.
He then worked as a stunt man and
second unit director.
Ford's activities found him employed at
filmmaking in England, Africa and Greece,
as well as in Ireland, during 1951-53. He resumed
writing in 1953 at Columbia studio
and later joined Universal-International as
a writer and an associate producer.
He was engaged by the newly formed C. V.
Whitney Pictures in 1955 and functioned as
associate producer of "The Searchers."
Young WajTie. who turned 18 on July 15,
made brief appearances in "The Searchers,"
Mister Roberts" and "The Long Gray Line."
In "The Young Land." a dynamic drama set
against the turbulent background of California
in pre-gold rush days, he will be seen
as a courageous sheriff who helps bring the
cold blooded American killer of a Mexican
to justice.
Regal Films seems to be establishing some
.sort of a collaterality with modern baseball.
In other words, that outfit, masterminded by
exhibitor-producer-distributor Robert Lippert
and from who.se busy assembly lines flows the
second-line-of-defense product distributed by
20th Century-Fox is functioning as a proving
ground for the sons of higher echelon 20th-
Fox brass.
There's Plato Skouras. son of prexy Spyros
Skouras. Although still in his twenties, he
has produced two feature films for Regal
"Apache Warrior," and "Under Fire." The
first film now in release is doing well at the
boxoffice and the second has been hailed as
one of the best to emerge under the Regal
Banner.
Plato started working during his summer
vacations in theatres as a doorman and chief
usher at the Rivoli Theatre in New York under
manager Monty Salmon. He followed this
with a summer as assistant booker in the
Skouras Theatres' home office. Aft€r graduating
from Yale, in 1952. he went back to
the same company to learn about film buying.
Two years later he joined 20th-Fox studios'
story department and later became production
assistant there on location films. He assisted
on "House of Bamboo." i Japan); "The
Tall Men," (Mexico); "Carousel," Maine);
"Revolt of Mamie Stover," (Honolulu).
Last yeai- he started his own company,
Artys Pictures Corp., in association with his
brother Spiro and his cousin, Charles Skouras
jr. So, the young producer has served quite
an apprenticeship and certainly should be
ready to contribute importantly to the motion
picture industry.
At 28. Richard Einfeld. son of 20th-Fox
vice-pre.sident Charles Einfeld, rates a threeway
screen credit for his first feature, "Ghost
Diver," which he made for Regal. He wrote
and directed, in association with Merrill
White, and he produced it himself. It is an
underw-ater adventure-mystery starring
James Craig and Audrey Totter.
Young Einfeld started in the bu.sine.ss in
1946 when he wrote and planted publicity
for Loew's foreign office in Paris. After
leaving the service he spent some time as a
film editor at 20th-Fox, Desilu, McCadden
and Walt Di.sney.
Edward Alperson hired him as co-ordinator
between Fox and his company on domestic
distribution and head of foreign sales.
Later he was made vice-president in chai'ge
of production, advertising and publicity. In
this capacity he made extensive tours of
22 BOXOFFICE :: November 23, 1957

Jj>-^*f
1r-
RICHARD EINFELD LEWIS BLUMBERG ARTHUR LOEW JR.
As Young Producers, They Corry On Illustrious Names in the Film Industry
the U. S. setting up campaigns for Alpeison
pictures. He met hundreds of exhibitors
and received at first hand knowledge as to
the desires of theatremen for boxoffice values
which he is now trying to integrate into
his productions. He is now preparing his second
production.
Further on the executive front there is
Lewis J. Blumberg, son of Nate Blumberg,
one of the trade's most revered executives,
a man of vast experience and success in every
branch of the trade and currently board
chairman of Universal-International.
Young Blumberg's first feature was "The
Big Boodle," which was released by United
Artists.
As to the third generation referred to in
the opening paragraphs of this roundup. It
is represented mainly by Arthur Loew jr. His
grandfather, Marcus Loew, founded the theatre
empire which re.sulted in the formation
of Metro-Goldwyn-Mayer. Arthur Loew sr.,
is still active in Loew's, Inc. and was formerly
president of the company. Young Arthur was
born in New York but raised in Tucson where
he attended high school and the University of
Arizona. Upon completion of college during
which time he also served as United Press
coiTespondent in Tucson, he entered the Air
Force and was attached to the motion picture
division.
Upon discharge from the service he went
to
work at MGM, where he was an a.ssistant
to producer Robert Sisk. He also tried his
hand at acting, appearing in "The Yellow
Cab Man," "Summer Stock," and "Ambush."
Later he moved up to producer level and
produced "The Rack," "The Marauders,"
"Arena," and "The Affairs of Dobie Gillis."
He recently formed Mediteranean Films.
an independent production company in partnership
with Stewart Stern. At the present,
projects in the works are "Happy New Year,"
which will be filmed in Paris: "Graziella" by
A. DeLemartine. to be filmed in Italy, and
"The Proving Flight," by David Beaty to be
filmed in England.
Out Universal-International way—and at
the producer level— is to be found Howard
Pine, son of the late William Pine, founder
and partner with William Thomas in Pine-
Hhomas Productions from which came a long
list of successful films for Paramount and
United Artists distribution.
After graduating from Stanford, Howard
applied to his father for his first job, and
was put to work— sweeping the soundstages
of the Pine-Thomas Studios. He graduated
to being a third assistant director and started
his climb to the higher reaches of the motion
picture business. Following "The Private War
of Major Benson," which introduced moppet
Tim Hovey. Pine produced "The Man From
Bitter Ridge" and "Running Wild."
In July 1955, shortly after the death of
his father. Pine left Universal to re-join with
Thomas to keep Pine-Thomas Productions a
going concern. He returned to his producer
berth at U-I the middle of this year and has
just completed his first production, the Audie
Murphy-Gia Scala starrer, "Middle of the
Street."
Nor are the second generation members of
the acting fraternity limited to the abovementioned
Pat Wayne. There are some
relatively well-known names—almost oldtimers
in this classification. Take for example,
Will Rogers jr., and, of course, not to
be overlooked are Noah Beery jr. and Lon
Chaney jr. Rogers, w'ho has many screen
credits, was recently signed by producer John
Horton to star with Maureen O'Sullivan in
U-I's "Death Rides This Ti-ail." Then there's
Harry Carey jr., who does both movies and
television. And, of course, mention should be
made of John Barrymore jr., young scion of
America's most famous theatrical family. His
latest appearance is in Allied Artists Harold
Robbins' production of "Never Love a
Stranger," in which he turns his hand to
trick driving, fighting and shooting as the
yarn unfolds the story of the growth and
development of a syndicate gangster.
Perhaps, because their respective fathers
Father-and-son acting teams. At left, Robert Mitchum and his 16-year-oW son
Jim. At right, veteran Joel McCrea and 23-year-old Jody.
Elmer Rhoden jr., al right w hose lather,
shown with him, is president of National
Theatres has chosen production rather
than exhibition as his forte. Several
years ago he turned out "Corn's A-Poppin'
" on a $15,000 budget. His "The Delinquents"
released through UA last year,
had countrywide successful dates, and
his third picture, "The Cool and the
Crazy," is soon to go into release through
American International. Meanwhile he
has plans to up production and has
placed several young stars under contract.
are still active and unquestionably successful,
there is a pair of neophyte performers rating
special attention in this like-father-likeson
digest. One is Robert Mitchum's 16-yearold
son, Jim, who not only looks enough like
his father to be his brother, but actually
plays the brother role in "The Whippoonvill,"
filmed in Asheville, N. C. for UA release. The
other is Jody McCrea, son of star Joel Mc-
Crea, Jody, now 23, made his debut in one
of his father's films, "The First Texan" for
Allied Artists. At present in the Army, he
intends to resume his acting career.
There are other second-generation names.
James MacArthur, son of actress Helen Hayes
and the late playwright-journalist Charles
MacArthur, made his bow in RKO's "The
Young Stranger" and is soon to be seen in
Walt Disney's "The Light in the Forest." Gene
Fowler jr., son of the noted author, has
chosen direction as his motion picture forte.
He made his megaphoning debut in "I Was
a Teenage Werewolf" which Herman Cohen
produced for American International, and on
the basis of this accomplishment was offered
several piloting assignments from whicli he
selected "Show-down on Boot Hill," which
Harold Knox is producing for Regal Films,
and, of course, 20th-Fox distribution.
Tliere are others in the second generation's
ranks, but .space limitations make it impossible
to accord attention to all of them.
Those treated in this listing should suffice
to establish beyond any doubt that in the
motion picture industry as in other businesses
—and in life itself, in fact—that time-honored
truism that youth will be served is coming
into its own.
Which augurs nothing but reassuring good
for the future of films.
BOXOFFICE November 23, 1957 23

The Making Of A
LOOK MAGAZINE!
Biggest feature about a
showbiz personality in its
history; cover and eight pages
on Kim Novak!
Plus
smash three-page
photo-and-text feature in
November!
LIFE MAGAZINE!
Featured movie of the w/eek!
"Rita Rips into Zip". . . three
pages centering on Hayworth
song-and-dance number
with Sinatra!
IsJi.V
"^V
AMERICAN WEEKLY
MAGAZINE!
Three-week, multiple-page
Jim Bishop series on Novak!
COSMOPOLITAN
MAGAZINE!
Color cover of Novak captioned:
"Sinatra's Pal in 'Pay Joey.' "
Plus four-page article on
the
picture!
WGUE
%%
VOGUE MAGAZINE!
Two-page Novak spread with
strong PAL JOEY plug!
'^cue
^^
CUE MAGAZINE!
Full page devoted to PAL JOEY,
with stills and tremendous
plug! Sinatra-Hayworth-JOEY
plug in another issue!
.*- ^« t
NEW YORK POST!
Six-article, multiple-page
series: "The Kim Novak Story,"
with numerous PAL JOEY plugs!
NEW YORK HERALD
TRIBUNE!
Joe Hyams syndicated column
on Sinatra, with many
PAL JOEY plugs!
Thomas Wood article:
Plays 'Pal Joey'."
"Sinatra
NATIONWIDE TV AND RADIO! pal joey plugged to millions upon
millions on the Frank Sinatra and Dinah Shore network TV shows!
72 TV and Radio Shows focused on PAL JOEY in one area alone, coordinated for impact one
month prior to opening . . . with equal impact planned for after-opening!
More than 15 disc-jockeys tied into PAL JOEY Sound Track Album promotion during October-
November, before and after opening!

;
Box- Office Gasser!
PICTORIAL REVIEW
SUNDAY MAGAZINE GROUP!
Special full covers!
Plus columns of editorial
comment on picture by
Louella Parsons!
1U)M-T
CORONET MAGAZINE!
Sock article on Novak:
"Glamour Queen in a Quandary!'"
^.M.
Four-color ads in ten key cities,
timed with openings in Chicago,
Detroit, Los Angeles, Pittsburgh,
Baltimore, San Francisco, Seattle,
Milwaukee, New York, Boston!
SuniJsij uni^
NEW YORK NEWS!
SUNDAY COLOROTO MAGAZINE!
Novak cover, with article and
PAL JOEY plug included!
Plus Hayworth cover!
Brffra
4 7^
snmmi SEVENTEEN
MAGAZINE!
Full-page ad plus reams of
editorial
plugs!
P^
COLUMBIA PICTURES
presents
RITAfHlWWORTH
KIMYNOVAK
Technicolor,*
p-^.^ s. 1^ .-iv- „ GEORGE *BBOIT *».«

FEATURE
REVIEW
The Bridge on the River Kwai
Columbia
By PRANK LEYENDECKER
PRODUCER SAM SPIEGEL'S five-months'
filming in Ceylon at a cost of $3,000,000
for this Horizon picture has paid off handsomely
in a tremendously authentic and remarkably
compelling drama of bravery and
determination during 'World 'War n. 'With
William Holden (listed among the top ten
screen stars by BOXOFTICE Barometer
for the past three years i to attract the women
patrons and offset the picture's slight romantic
content, and Alec Guinness and Jack
Hawkins, two of Britain's leading male stars,
for mai-quee lure. "The Bridge on the River
Kwai" should do outstanding business in its
two-a-day runs and, later, in regular engagements
everywhere.
Spiegel, who previously made "The African
Queen" in Africa and "On the 'Waterfront" in
Manhattan's waterfront area, (both of these
captured Academy Awards), has now produced
another picture which is certain to win
Academy nominations and probably an Award
or two. David Lean's direction of the screenplay
by Pierre Boule, based on his novel of
the same title, is masterful. While the footage
is close to three hours, interest never
slackens and the steadily-building suspense
of the final hour is extremely absorbing— to
the extent that spectators will be kept on the
edge of their seats awaiting the climax.
'While the story, dramatized from an actual
incident in the building of Japan's "death
railway" from Burma to Siam in 'World War
II, is essentially a grim one and has several
scenes of violence, cruelty and death. Lean
has cleverly managed to inject a few lighter
moments to relieve the dramatic tension, as
Columbia Pictures presents
A Sam Spjegel Production
THE BRIDGE ON THE RIVER KWAI
In Cinemascope and Technicolor
Running time: 161 minutes
CREDITS
A Horizon Picture produced by Sam Spiegel
Directed by Dovid Leon. Written by Pierre Boulle,
based on his novel of the same title. Director of
photography. Jack Hildyord, Photographed in
Ceylon Music by Malcolm Arnold, played by the
Royal Philhormonic Orchestra. Art director,
Donald M. Ashfon, Production manager, Cecil
F. Ford. Technicol cdviser, Maj. Gen. L. E. M.
Perownc. Construction monoger, Peter Kukelow
Consulting engineers for the bridge. Husband &
Co. of Sheffield. Constructed by Equipment ond
Construction Co., Ceylon. Chief Editor, Peter Taylor.
Chief sound editor, Winston Ryder. Camera
operotor, Peter Newbrook. Assistont directors, Gus
Agosti, Ted Sturgis. Sound, John Cox., John
Mitchell. Continuity, Angelo Mortelli. Wordrobe,
John Apperson.
THE CAST
Sheors William Holden
Colonel Nicholson Alec Guinness
Moior Warden jack Hawkins
Colonel Soito Sessue Hayakowa
Major Clipfon James Donald
Lieutenant Joyce Geoffrey Home
Colonel Green Andre Morrell
Coptain Reeves Peter Williams
Maior Hughes John Boxer
Grogan Percy Herbert
Boker Horold Goodwin
Nurse Ann Seors
Yai M. R. B. Chokrobondhu
Captain Konemotsu
Henry Okawa
Lieutenont Miura K. Kotsumota
Siamese girls Viloiwon Seeboonreaung,
Ngamta Suphaphongs, Jovonort Punyncho'i, Konnikar
Dowklee
Ale.\ Guinness (in foreground! runs
from the explosion of the Kwai bridge
in this exciting scene from "The Bridge
on the River Kwai," Sam Spiegel production
for Columbia release.
well as fleeting tender touches in the jungle
between the commandos ordered to blow up
the bridge and their lovely Siamese women
bearers. A brief Ceylon beach scene between
the convalescing Holden and a beautiful
Army nurse is also most welcome.
But it is the powerful moments of excitement
and suspense which make this picture
the memorable one it unquestionably is. The
climactic scene of the cataclysmic dynamiting
of the functioning bridge over the River
Kwai, just as a six-car railroad train starts
across it, surpasses in violence almost anything
shown on the screen in recent years.
The conclusion might leave many patrons
limp— but impressed nonetheless.
William Holden, whose portrayals are always
both believable and intensely likable,
.surpasses his previous acting jobs with his
fine performance as Shears, an American who
is ordered to join a group of British commandos
in blowing up the vital bridge. Alec
Guinness will surprise those patrons w'ho
expect him to play a comedy part. This great
actor proves himself equally adept at a serious
role—that of Colonel Nicholson, whose will
and courage endure hardship and humiliation
from his Japanese captors. Only an occasional
twinkle of the eye and wry smile identify
Guinness with his notable comedy portrayals.
Jack Hawkins is equally fine as the brave,
rugged British officer who leads the commandos
in destroying the bridge.
An outstanding performance is contributed
by Sessue Hayakawa. famed silent days star,
who will be long remembered for his magnificent
acting as the stern commander of
Ihe Jap prison camp. Geoffrey Home is excellent,
too. in the sympathetic role of the
young .soldier who is afraid to kill and James
Donald also does good work as an Army doctor.
The blonde Ann Scars plays the Amiy
nurse and native girls with such unpronounceable
names as Vilaiwan Seeboonreaung
are appealing as Siamese bearers.
Rating the highest praise is Jack Hildyard
for his strikingly beautiful photography of
the dense jungle, the sky filled with vultures
or more attractive birds and other remarkable
scenic vistas. The music by Malcolm Arnold
is also noteworthy.
The story tells of the building of a bridge
over the River Kwai. between Burma and
Siam, by a stiff-necked British colonel. Alec
Guinness, and his men who are captors of the
iron-willed Japanese commander. William
Holden, an American sailor, who manages to
escape the prison camp, is later ordered to
join Jack Hawkins, a British commando officer,
in making a tortuous way through the
jungle to blow up the Kwai bridge. These
two plots merge on the day the bridge is completed
and it is blown up just as the first
troop train starts over it.
Producer Spiegel and Columbia can be
proud of a great picture—one certain to entertain
and be remembered by all moviegoers.
Buena Vista and RKO
To Handle 'Stage Struck'
NEW YORK—Buena Vista Film Distribution
Co. and RKO Radio will jointly release
and promote "Stage Struck" under a deal
completed last week by Leo F. Samuels, general
sales manager of Buena 'Vista, and Walter
E. Branson, vice-president in charge of
worldwide distribution of RKO.
"Stage Struck" was filmed entirely in New-
York, with Hen:-y Fonda. Susan Strasberg.
Joan Greenwood, Herbert Marshall and
Christopher Plummer costarring. William
Dozier was in charge of production, Stuart
Miller produced and Sidney Luinet directed.
Under the agreement, RKO will launch the
picture in certain strategic key situations in
cooperation with the Buena Vista sales organization.
The Disney subsidiai-y will then
follow tln-ough and handle its release in the
majority of the market.
There will be clo.se collaboration between
the sales and promotion executives of the
two corporations at both the home office and
in the field, in an overall program to merchandise
and pre-sell the film in every stage
of release.
Pi'oduced at a cost of more than $2,000,000,
"Stage Struck" is in color by Technicolor.
Odgers General Manager
Of Rank Overseas Unit
LONDON—R. M. D. Odgers has been named
general manager of J. Arthur Rank Overseas
Film Distributors and became senior
United Kingdom executive and P. E. Bethell-
Fox has been named overseas branch supervisor.
The appointments concern management of
overseas offices in the eastern hemisphere.
Tliey do not affect the operations of Rank
Film Distributors of America. C. W. P. Mac-
Arthur, as a member of the board, remains
responsible for distribution in Latin America.
The managing directors W'ill be responsible
for management of certain other western
hemisphere offices.
University Students Plan
'River Kwai' Documentary
HOLLYWOOD—The Department of Cinematography
of the University of Southern
California will produce a 20-minute documentary
film from special footage shot during
the production of Sam Spiegel's "The
Bridge on the River Kwai" for Columbia release.
Dr. Robert Hall is department head.
He said the film will be used for educational
purposes and also distributed theatrically.
26 BOXOFFICE November 23, 1957

^^^H*

—
LETTERS
/-^recn bockS witi flow through our fingerS
^^ and everyone clSeS, too, when
n finol occounHng iS made on the new film,
" "MAYBE SMITH," which we ore
l^ow Shooting for Republic pictures rcleoSe.
Kcrc ot G.I. we ore truly excited
^ot juSf obouf the money we expect to corn
^"
on this picture but we ore
nS equolly cnthuSed about our different ond
unuSual Script by JomeS CoSSity
\Xrho hoS given Mocdonotd Carey, Audrey
'* Totter and JomcS Craig roleS thot have
Jill the ingredients needed to turn in exciting
performances. TheSo top StorS
Vou'll note hove been given a Stellar Supporting
ea$t by producer Vonce SkorStedt
Tn Such nomcS a$ Warren StcvenS, JomeS
GleoSon, Jil Jormyn, Robert Burton
^ot to forget Horry Shonnon and Killer Karl
DoviS- Director Albert C. Gonnoway
Told his costing directors that the induStry
woS crying for new foceS, new nomeS to
C*xploit ond So wc odded Six of them in the
perSonS of Horry KIckoS, Mel GoincS,
Don McNeil, Ken Lynch, Carl York and Julian
Burton. All dcStined for Stardom.
^ext we heard that our induStry needed
Some new advertising and promotion
idcoS
fl nd we decided to meet that challenge bv
creating and dcSigning whot wc feel iS
'Phc moSt imaginative, comprehensive campaign
ever conducted by any of the new
Hollywood
Tndcpcndent production componreS- Combining
oil of theSc ingredients in
/^ur production of " MAYBE SMITH" wc on
confident that we'll
make
^othtng but money for all of uS ond all of
you who hove
Hllowcd yourSclveS to be connected with
** this picture.
T et uS digress from "MAYBE SMITH" for a
moment or two Since
' tiS only the beginning of our plonS here
at G.I, In fact we hove
d?o many ombitiouS plonS for the future that
^ we muSt odmit to you
»«MAYBE SMITH" iS only the Stort of the big
moveS that you
J^oy come to expect from G.I. We could go
into detail on
II II of thcSe plonS for the coming year
'^ but
You'll Soon know by letting our octionS
Spook for themSelvcS, in odS that'll
ge following thi$ one, So it'S probably beSt
that we don't blow our own horn but
Show our
^nthuSiosm only about our current production.
Coon you'll be reading olbout "MAYBE SMITH"
^ in columns ond fon
T^agozineS and trodc poperS. We plon to
*" ^ moke this
TnduStry our future and Storting with "MAY-
*•
BE SMITH" ond
"Phe other pictureS we propoSc to moke, we
arc aiming
tTigh but with our feet Solidly entrenched
"• with the Stort of
"MAYBE SMITH"
(Advt.)
Agrees on Clearance for TV
Your editorial in the issue of BOXOFFICE
of Nov. 2, 1957, is in my opinion very good
and timely. One reason that our business fell
off so much this year is. I believe, because
they are showing anywhere from two to 12 of
our old—and best movies per day on the TV.
And. as you mention, some of them ai'e not
so old—as recent as 1954. Let me give you
exact dates on a still newer release—a September
1955 listing. I had United Artists'
release "Night of the Hunter," with Robert
Mitchum and Shelley Winters dated to play
at one of my theatres (drive-in) on Nov.
3-5, 1957. But on October 20, in looking over
the Sunday Arizona Republic paper, in the
amusement section. I noticed an ad of about
two columns by eight inches, with original
cut from the pre.ss book, with pictures, etc..
advertising: PLAYING TONIGHT ON TV—
"NIGHT OF THE HUNTER" with Robert
Mitchum, etc., etc.
United Ai-tists branch in Los Angeles the
next morning—when I called to cancel my
date—claimed they had no knowledge that
"Night of the Hunter" was playing TV and
prints were still in service, instead of being
pulled,
as most other distributors do.
One question: Are all the pictures being
made this fall in Hollywood—you know the
stepped-up production racket—being made
for the movies or TV release?
O. K. LEONARD
Apache Drive-In Tlieatre,
Globe, Ariz.
Stars and TV Appearances
After playing the new Presley picture.
"Jailhouse Rock," and breaking all records
with it—even in these bad times, and then
reading the MGM ad in your issue last week
about it doing the same elsewhere, we think
that there must be a reason for it.
Going over it, we decided to use the enclosed
story in a weekly column we do for
the local newspaper in their weekly amuse-
which includes both movie and
ment section,
TV news.
(ED. NOTE—The column points out that
Elvis Presley did not make regular TV appearances,
confined them to immediately following
his first motion picture production to
a total of three or four such performances.
He has made personal appearances around
the country which have helped increase his
popularity. In contrast, Mr. Braunagel's column
cites the lo.ss of popularity of such stars
as Jayne Mansfield due to "over-exposure"
on TV, along with Milton Berle. Liberace.
Martha Raye, George Gobel, Jackie Glea.son
and others. Significantly, the column observes,
"He (Presleyi might be starting a new
era of stars' thinking—that they would rather
be like Crosby, Cooper, Gary Grant and many
others and have a good living for 20 or 25
years than to toss their whole career into one,
two or even five years and then be done!"
Braunagel blames the actors' agents, "who
get 10 or 15 per cent of a star's earnings—who
want to get all they can as fast as they can,
then they grab another star and keep going in
the big brackets, while the ex-stars sit and
wonder how they went from a 'Sputnik' to a
fizzled-out firecracker !"i
Perhaps, if a few producers and stars
started to think about it, they might try to
keep their players off of TV—and the players
might begin to see the light, too. We certainly
need more Presleys in our theatres—don't
know about others. Give us a Presley or his
like that would pull them in once a month,
and we would get the regular moviegoers in
the habit again.
Pat Boone's first picture did tops for us.
Will "April Love" do the same? We doubt it.
The other night we were talking to a teenager
while visiting her folks' home. — The
Boone program came on and she said "Oh,
turn him off, I'm tired of him." Further
questioning brought out the fact that none
of the kids like him anymore. Yet those same
kids have already seen the new Presley picture
twice. Why? Because they haven't had
a chance to get tired of him every week on
TV.
After the first Boone picture, we thought
we had a coming young star who could build
up into an idol, if given the right roles. Although
Presley's new picture is doing 100 per
cent of his last one everywhere here—we'll
wager that Boone's won't do over 60 per cent
of his fii-st. Now, if that is true nationally
how many million dollars in gross will be
lost in this country because Pat Boone does
a weekly TV show?
Maybe we're barking up the wrong tree
but it makes sense to us. Do you think
Hitchcock's name will mean anything to films
anymore since his TV programs?
United Theatres Corp.
N. Little Rock, Ark.
JACK D.
BRAUNAGEL
Appeals for More Color
If half of the television viewers would take
a chance and take in a movie, they would see
something that most of them wouldn't think
possible. They would sit down in a comfortable
theatre seat with just the right atmosphere,
with soothing preshow music playing
lightly to get them in the right mood. Then
the huge curtains swing open and they are
surrounded by a tremendous, colorful screen
and a sea of music and effects.
For most of the living room hermits it
would be an overpowering experience. It
would be something they would not soon forget.
But which one of these people will take
the chance to see for themselves? In small
towns, in particular, no matter what you put
on your screen, no one shows up. In the bigger
towns, business is still going pretty strong
—mainly becau.se the same hicks who didn't
go to the movies in their own town, go on a
vacation and the first thing they do is go to
a movie in one of the bigger theatres. Maybe
they don't realize that they have a nice theatre
m their own home town that has all the
latest developments just as the bigger theatres
do.
Most show houses have switched to Cinema-
Scope at least, and they can always run a
VistaVision picture. There isn't anything
prettier than a Technicolor VistaVision, nor
anything uglier than a black and white Vista-
Vision. It makes the newest pictures look as
if they are several yeai's old. Black and white
pictm-es should have gone out with the silentpicture
days. Most theatre owners complain
a lot about that fact and they have good
reason. They all say that people can see
black and white pictures on television and
they sure can.
I sujjpose when the television people start
28 BOXOFFICE November 23, 1957

putting all color programs on the air, Hollywood
will still be putting out 50 per cent of
black and whites. Cinemascope in different
shades of grey means absolutely nothing to
the paying public. "The Tin Star" was a very
good picture, but in color it would have been
magnificent. As it was. it could have been a
Johnny Mack Brown western. Even Roy
Rogers used to make pictures in Trucolor.
Television stinks, but in many ways the
movies could be improved. Hollywood, you
had better get on the ball with the color flicks
or you may find the green has gone from your
dollar bill.
Fort Monmouth, N. J.
In fact, from many dollar bills.
DONALD SNYDER
Expert Showmanship fhe Need
When are the theatre circuits going to
realize that they need the greatest showmen
and showmanship in their history to combat
what may soon become (if appropriate action
is not taken at oncei a most calamitous
slump?
Even top pictm-es with great stories and
the biggest name casts are flopping at the
boxoffices everywhere. So, how can the circuits
avoid hiring the best brains in show
business to combat a downward trend of the
past six months or more? The above question
would also certainly apply to the motion picture
producing companies.
And. by the way, when are the cii-cuits and
producing companies going to start paying
"living" salaries to managers, publicity and
advertising people, etc.? Or, has everyone in
authority given up the ghost, trying to save
their own skins by deserting a sinking ship?
One major advertising and publicity bigshot
advised me to "get into TV; that has a
future." This was a New York top executive
speaking. I advised him to do the same! And
I also advise many of these so-called "top
executives" and division, district, zone and
general managers to do the same. Get into
TV and let real showmen take over the industry
before it's too late!
RALPH MOYER
Baltimore,
Md.
Raise in Children s Admission Prices
Helps Declining Theatre Attendance
KANSAS CITY—Dickinson Theatre circuit
officials here believe they have found at least
part of the answer to declining theatre receipts
with a policy change, effected last
weekend, in which children's admission prices
were upped to 35 cents, from the previous
25 cents, in two theatres, the Overland.
Overland Park, Kas., and the Aztec, Shawnee,
Kas., both located in the metropolitan Kansas
City area.
Glen Dickinson jr., vice-president, said that
he is so firmly convinced that the higher
kiddy admi.ssion is part of the answer that
circuit officials have tried in recent weeks
to get other theatres in the metropolitan
area to go along with higher children's
prices. Failing to gain support for the movement
from other theatres, he said, the circuit
decided to "go it alone" in raising prices,
starting with the two Johnson County theatres,
where youngsters make up a large
part of the total patronage.
Re.sults of the price hike were watched
carefully over the weekend, Dickinson said.
"There were no complaints." he said, "and
all the children had the proper amount of
money."
In addition, there was no dropoff in volume
of business, nor in concession sales, and
there was no lowering of adult attendance,
he continued.
Dickinson said this would be the circuit's
policy from now on in the Overland and
Aztec and that the plan would be put into
effect at these other houses immediately: the
Dickinson at Topeka. Kas.; Waterloo, Waterloo,
Iowa; Trail, St. Joseph, Mo., and Tower,
Springfield, Mo.
Astor Acquires Film
NEW YORK—Astor Pictures has acquu-ed
"Date with Disaster," starring Tom Drake,
Shirley Eaten and William Hartnell, according
to Fred Bellin, president.
Hausler Named President
Of Century Projector
NEW YORK—Century Projector Coi-p. has
announced the election of W. D. Hau.sler as
its president. He succeeds the late H. E. Hammons.
Hausler served as vice-president and general
manager since 1945 and from 1941 to 1945
he was controller.
The company manufactures motion picture
equipment and sound reproducing equipment.
Exhibitors:
Extra Profits
During Your Booking of Elvis Presley
in "JAILHOUSE ROCK"
AVAILABLE on
CONSIGNMENT
Authorized, Official . . .
Presley
Elvis
PHOTO
SOUVENIR BOOKS
• Presley fans are a large, militontly loyal
group— free-spending where their hero is
concerned.
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Offering for outright sale * Roadshow exploitation feature films and shorts
*
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*
Never on T.V. * Fabulous opportunity * Recoup your investment on a few
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prices contact
DICK C. CRANE, SALES MGR.
Sonney Amusement Enterprises, Inc.
1664 Cordova St., Los Angeles, 7, Calif.
Phone REpublic 1-7236
« An 8"xlO" OFFICIAL portfolio, includes
II new and interesting full page pictures
of Elvis in 2-colors, on fancy finish glossy
stock. Also contains o promotion tor the
film "Jailhouse Rock."
• A tremendous seller at 75c during Presley's
recent personal 1-nighters. Price set at
50c in motion picture theatres. First
10c of each sale belongs to us, remaining
40c is split 50-50.
• No investment— pay only for what you sell.
ORDER NOW!
Aggressive promotion of the portfolio is remarkably
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IMMEDIATE PREPAID SHIPMENT
Upon receipt of your order.
Don't delay— order right now airmail.
Elvis Presley Concessions
2338 Dime BIdq. Detroit 26, Mich.
BOXOFFICE November 23, 1957 29

The Prize Baby holds an enviable
record for high fidelity service
to exhibition at low cost.
But the Prize Baby is
not content
to rest on past laurels and is
constantly seeking sound ways to
increase its
performance. .
range of faithful
.and bring more
wonderful music to the box office!
mmnmOdee^ stHvict
Ky ppufgaar of mrmousmv

Seek Public Decision
On Spotty Releasing
BALTIMORE—The Maryland Motion Picture
Exhibitors Ass'n last week invited members
and "friends in the industry" to carry
to the public the intraindustry controversy
over distribution releasing practices.
"It has been our belief for some time that
the faults in distribution will have to be
taken to the public through the press of the
nation," Syd Gates, president, and Carlton
Duffus. executive secretary of the MMPEA.
stated in a bulletin, "and that these faults
will not be settled in the tradepress of our
industry."
Accompanying the bulletin was a fullpage
tearsheet from the Richmond (Va.)
Times-Dispatch containing an article by
Edith Lindeman, titled "The Moviemakers
and Blockbusters," which Gates and Duffus
suggested be used "to advantage with your
local newspaper."
The article was accompanied by a large
layout of cartoons headed "The Perils of
Pauline and Peter Patron," which depicted
more than a half dozen reasons why people
do not go to the movies dui-ing the holidays.
Miss Lindeman, amusement editor of the
Times-Dispatch, describes her article as "an
open letter to the film producers." Commenting
that "we could use a couple of blockbusters
right now—this week and every week
in the year," she continues in part:
"I know that this argument between producers
and exhibitors has been going on a
long time; that producers feel they can get
more out of a picture if it's released at a
'propitious time,' and that exhibitors call incessantly
for a 'moi-e steady flow of product'
"Somehow or other this whole business of
holding on to important pictures until holidays
seems downright impractical. Why release
a dozen of the most desirable films just
at a period when there is competition not
only for the dollars to be spent but for the
time it takes to get out and go to the movie.
Certainly let's have some of the better pictures
for Thanksgiving and Christmas and
Easter, but let's have the rest of them spotted
throughout the year.
"You'd be surprised how many of the lost
audiences you'd get back for that once-aweek
trek to the theatre if they could be
certain of finding at least one quality film
in town at all times.
"Well, Hollywood moviemakers, there you
are. You probably have all the answers for
this letter, but I have a feeling that our
moviegoing public could answer you right
back. You lost some of them to television, but
you're losing a lot more on account of this
spotty release of better pictures , . . A lot of
them are ready to come back if they can be
assured of a balanced diet of film fare. They
just don't like this feast or famine business."
Joseph Selig Takes Lease
On Theatre in Passaic
NEW YORK—Joseph Selig, metropolitan
area exhibitor, has taken a long-term lease
on the Lincoln at Passaic, N. J., a 1,200-seat
house which will be completely rehabilitated,
according to Berk & Krumgold, theatre realty
specialists who closed the deal. The lessee
was represented by Louis H. Prankel while
the lessor, Swanee Estates, Inc., was represented
by Samuel B. Weisenfeld.
Schoefer and Netter Head
Realigned Todd-AO Corp.
NEW YORK—Under a realignment of the
administrative structure of the Todd-AO
Corp., George J. Schaefer has been elected
president of the company and L. Douglas
Netter has been elected vice-president. The
Todd-AO company, which is the exclusive
owner of rights to the wide film process,
will have only common stock outstanding
and $4,000,000 of ten-year subordinated notes,
to be subsequently exchanged for preferred
stock, all of which will continue to be owned
by Magna Theatre Corp. and American Optical
Co.
In addition to Schaefer, long identified in
production and distribution phases of the
industry, the board of directors will consist
of the following: James F. Bums jr., a partner
in the brokerage firm of Harris, Upham &
Co.; Walter J. Dreves, vice-president of
finance of American Optical Co.; Joseph M.
Seider, director of Magna Theatre Corp., and
Percy M. Stewart. Kuhn. Loeb & Co.
Schaefer said that with the .success of
"Oklahoma!" and "Around the World in 80
Days." both Todd-AO productions, and the
anticipated success of
"South Pacific." which
will be released early in 1958. the corporation
now is in a position to license additional
pictures in the process.
Schaefer will continue to serve as sales
representative for Stanley Kramer and Otto
Preminger. He said he was "proud to be
elected president" of such a forward-moving
company and that the organization was fortunate
in having Magna and American Optical
as its only two stockholders.
"The latter." Schaefer said, "has made it
possible to make available the highly successful
Todd-AO process. That company can
be relied upon, through its research laboratories,
to assist in meeting the ever increasing
demands of our industry. We also are fortunate
in having associated with us. through
Magna Theatre Corp.. experienced showmen
who were far-sighted enough to bring all
this about. The intense competition for the
leisure time of the general public forced the
elimination of the old method of projection
and the small screen which today are as
old-fashioned as the Model T Ford."
Episcopal Censor Scope
Includes Radio, TV
WASHINGTON—The scope of
censorship
activities of the Episcopal Committee
on Motion Pictures has been widened to
include radio and television programs, it
was announced by Bishop William A.
Scully of Albany, committee chairman,
following the recent meeting here of the
Catholic Bishops of the United States.
Bishop Scully also announced that the
Catholic Legion of Decency, the censorship
arm of the committee, has added a
new classification to its system of grading
motion pictures. The new category,
designated as "A-2" wUl indicate that a
fihn is "morally unobjectionable for
adults and adolescents"
George J. Schaefer L. Douglas Netter
Schaefer said that the so-called lost audiences
were responding to pictures produced
in the Todd-AO process to the same extent
as the public responds to 1958 models in any
other industry. He said the company from
time to time would announce other pictures
to be made in the medium.
Todd-AO W'ill establish a separate roadshow
division "to assist producers and thus
minimize present day costly distribution in
that connection." Schaefer said. Schaefer
has been in the film industry since 1914 and
has held executive positions with Paramount,
United Artists and RKO Radio, having been
president of the latter company.
Although starting in the film sales branch
of the industry. Netter switched to Altec
Service Corp. in 1947 and became general
sales manager in 1950. He became vice-president
of Todd-AO in 1955. heading the theatre
equipment division.
Five Former Exhibitors
File Antitrust Suits
NEW YORK— A. L. Korngold. attorney for
five former theatre operators, has filed five
antitrust suits for a total of $195,000 in federal
district court. Conspiracy in runs and
clearances is charged to the major companies.
List Industries. American Broadcasting-Paramount
Theatres. Stanley Warner. Skouras
Theatres and the Randforce Amusement Co.
Plaintiffs are Alvin Amusements, operator
of the Alvin. Bergenline, N. J., in 1945-55,
which asks $30,000 damages; Berdon Amusement
Corp., Fleetwood Theatre, the Bronx,
1956, $30,000; Rona Theatre, Inc., Rona, the
Bronx, 1954, $30,000; Cameo Theatre. Inc.,
Cameo. Astoria. L. I.. 1954-56. $45,000, and
Parkwest Theatre, Inc., Parkwest, Parkwest,
N. Y., .«60,000.
AB-PT Settles Three Suits
Brought by Exhibitors
NEW YORK — American
Broadcasting-
Paramount Theatres has settled three antitrust
suits totaling $3,360,000, according to
papers filed in federal district court. The
suits had been brought against a number
of exhibitors and the major companies by
Kearuth Theatres Corp., operator of the
Rivoli Theatre, Rutherford, N. J.; Arlthe,
Inc., operator of the Lincoln, Kearney, N. J.,
and SMP Theatre Corp., Cameo Theatre,
Newark, N. J,
BOXOFFICE November 23, 1957 E-1

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,
—
—
—
—
:
'
:
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:
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Mild Weather Hurts B'way First Runs
But Water Opens Big at Music Hall
NEW YORK — The unseasonably mild "Gervaise" even set a new house record in
weather and. except for "Don't Go Near the its first week at the Baronet and "And God
Water," the lack of strong new product. Created Woman." which also set a house
affected the Broadway first-i-un business. record in its opening week at the Paris, still
which ranged from mOd to just fair in the did teiTific business in its fourth week with
majority of spots. "Water" had a big open- long waiting lines nightly, attributed mainly
ing week at the Radio City Music Hall, al- to the lure of the sexy Brigitte Bardot. Anthough
not as strong as the previous picture. other Bardot picture. "Please. Mr. Balzac."
"Les Girls," which was very good even in was strong in its opening week at the Transits
sixth and final w-eek. Lux 52nd Street. "Cabiria," in its third week
The other new picture, "Zero Hour," did at the Fine Arts; "Across the Bridge," in
the weakest business in some time in its its third week at the Sutton, and "Ijjve in
opening week at Loew's State, while the hold- the Afternoon," still doing well in its 13th
overs slipped way down, particularly "Kiss week at the Plaza, were the other strong
Them for Me," in its second week at the art house pictures.
Roxy: "The Story of Mankind," in its second Only one new Broadway film, "Operation
week at the Paramount, and "Slaughter on Mad Ball," opened during the week but sev-
Tenth Avenue," in its second week at the eral others will come in before the Thanks-
Astor. Holding up vei-y well, however, were giving holiday.
"Pal Joey," in its fourth good week at the (Average is too)
Capitol, and "The Story of Esther COStello," Astor— Sloughter on Tenth Avenue (U-l), 2nd wk. . 120
in its second week at the RKo Palace, both
of these scheduled to Stav into December
lZ>o!::faTj''o:y x^Ca'^^. wkV :::::;:;:;:::
Criterion— The Ten Commandments (Para),
The three two-a-day pictures continued to F.ne' Ar.T^Cobir '(lopT 3rd wk. '
strong business "Around the World in 80 55th street—How to Murder a Rich Uncie (Col),
\l°o
Days" being ab.solute capacity in its 57th c,,if*i *^.,
',
„ .. .. ,,, ,, ,
liS
, . ., „. ,. ,„ „ „
5th Avenue Richard III (Lop), revival, 4th wk. ..100
week at the Rivoh; "The Ten Command- Guild—The Silken Affair (DCA), 3rd wk 1)5
ments" doing close-to-capacity in its 54th
'^°''"

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UNCENSORED
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Hmg
mthne
tonemm! v.
MOTORCYCLE
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CONTACT YOUR yimenlaan^
'ntEJViajtlanaL EXCHANGE
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
630 Ninth Avenue
NEW YORK 36, N. Y.
AMERICAN INTERNATIONAL
PICTURES
JOHN SCHAEFFER
235 No. 13th Street
PHILADELPHIA 7, PENNSYLVANIA
AMERICAN INTERNATIONAL
PICTURES
JEROME SANDY
1015 New Jersey Avenue, N.W.
WASHINGTON 1, D. C.
SCREEN
GUILD

BRO ADW AY
DAY BELL, public relations executive of
Columbia Pictures, presided as chairman
of a panel di.scussion on corporate public
lelations at the annual conference of the
Public Relations Society of America in Philadelphia
Tuesday (19). Bell has just completed
a term as president of the New York
chapter. » " • More than 150 exhibitors and
other industry executives and press representatives
saw United Artists' "Witness for the
Prosecution" at a special preview in the
Victoria Tuesday. * * * Joseph Hummel, vicepresident
of Warner Bros. International in
charge of continental Europe, sailed for his
headquarters in Paris. • * ' UA's Max Youngstein
and Bob Hope completed a round trip
to London where they saw the final print
of "Paris Holiday."
'
Alfred Daff, executive
vice-president of Universal, completed
two weeks of New York parleys and hopped
back to the coast. And * • * Milton Rackmil,
Universal president, also was coast-bound.
Rick Jason, w'ho completed "Family Doctor"
for 20th-Fox in London, got back to the U.S.
and proceeded to the coast. * * * J. Carrol
Naish, Mrs. Naish and Victor Saville, British
producer, arrived from Europe on the Queen
Elizabeth this week. ' * * Elga Anderson.
German film actress who is featured in Otto
Preminger's "Bonjour Tristesse" for Columbia
release, flew in from Europe to help publicize
the picture. Jean Seberg, who is staiTed in
the same picture got in from Marshalltown.
Iowa, her home town, the same day.
Brandon DeWilde. the young star of C. V.
Whitney's "The Mi.ssouri Traveler," is back
from the '.vest coast, but Paul Ford, featured
in the same Buena Vista release, was back
from Hollywood only a few days before being
called back November 21 to appear in the
TV spectacular, "Junior Miss." • « * Leslie
Caron. who has completed "Gigi" for MGM.
is in New York with her husband Peter Hall.
and both attended the opening of "The Rope
Dancers" Wednesday (20i, which Hall directed
and in which Joan Blondell is featured.
The couple plans to head for London next
week. • • • Mickey Shaughnessy. who plays
the lowbrow sailor in "Don't Go Near the
Water." arrived from the coast Wednesday
1 20) to spend a few days on interviews in
connection with the Music Hall engagement.
Two Paramount executives got back to the
home office Wednesday (20)—James E.
Perkins, executive vice-president of Paramount
International, from Barcelona, Spain,
and Jerry Pickman. advertising-publicity
vice-president, from the west coast. Joseph
Hazen. business partner of Hal Wallis. who
releases through Paramount, also arrived
from Hollywood November 20. Barney Balaban.
Paramount president, will be back from
Hollywood November 25.
Ruth Pologe. publicity assistant for Rank
Film Distributors, is in Pittsburgh for the
start of a two-week tour in comiection with
openings of "Pursuit of the Graf Spee." * •
George Weltner. president of Paramount
Film Distribution Corp.. and Russell Holman.
Paramount eastern production manager, are
back from studio parleys. - * * Gail Benedict
has joined the special staff of the Palace
Theatre's roadshow engagement of Columbia's
"The Bridge on the River Kwai."
Having completed "The Vikings." director
Richard Fleischer returned to the U.S. from
Munich. * '
Disney travelers: Card Walker
to H'llywood. Charley Levy to Atlanta. • * •
Here from the coast was Josh Logan, director
of Warners' "Sayonara." * * * Capt. Ian R.
Maxwell, producer of "The Bolshoi Ballet"
for Rank, is in town from London. • ^ * And
Rank sales chief Irving Sochin headed for
Atlanta, then took in the TOA convention
in Miami Beach. • ' * Twentieth-Fox Presi-
dent Spyros Skouras was in London where
he addressed the Royal Naval Film Corp. on
behalf of the American motion picture indu.stry.
' « « Horace Schwerin. research expert,
was the principal speaker at Thursday's
luncheon of National Television Film Council
at the Warwick Hotel. >< * Leo Pillot. exploitation
manager for the American Rank
company, is back from a three-week trip
to the west on behalf of "Pursuit of the Graf
Spee."
Park East Films Formed
By Di Gangi and Kranze
NEW YORK—James Di Gangi. president,
and Don Kranze. vice-president, have formed
Park East Films and plan to start producing
three features within six months. Offices are
at 165 West 46th St. Di Gangi has been production
manager for Paramount. MGM and
RKO. He was formerly associated with the
late Fred Waller, inventor of Cinerama, and
with Loew's International in a productive
capacity. Kranze has been production manager
and assistant director for many films.
The three features, the scripts for which
are being written, are "Reprieve." a suspense
story of a man saved from execution; an original
western story by Marvin Alberts and
"The Man in the Moon." a science-fiction
mystery, based on an original screenplay by
Sidney Michaels. Casting will come from
Hollywood and the east. The western will be
shot in this area.
'Raintree County' Is
Set
For Two N.Y. Openings
NEW YORK— "Raintree County" will
have
simultaneous openings here December 20 at
Loew's State Theatre and the Plaza Theatre
and be shown on a continuous i-un policy.
MGM reported Thursday i21i. An invitational
opening will be held December 19 at the State.
The picture had its world premiere October
2 in Louisville. Regional premieres followed
in Los Angeles. Boston. Chicago and
Washington. D. C. It is showing on a two-day
basis in those cities.
For its continuous presentations at the
State and Plaza it will run for two hours and
48 minutes.
HAPPY THEATRE MANAGER
HOLDING
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THE FOREIGN COIN
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RKO Theatres Will Sell
Tickets to 'River Kwai'
NEW YORK—RKO circuit theatres in a
number of eastern cities will .sell tickets to
the opening of "The Bridge on the River
Kwai." Columbia picture. December 18 at
the RKO Palace Theatre here. There will be
30 of them in this area and the same number
in Cincinnati. Dayton. Columbus. Washington.
Trenton. New Brunswick. Newark and
Providence. The houses will display special
trailers and posters, distribute mall-order
blanks and tell patrons that tickets can be
obtained from the theatre managers. RKO
has used the same technique in the past.
NTA Appoints Florsheim
NETW YORK—Stanley C. Florsheim has
been made general sales manager of National
Telefilm A.ssociates' Famous Films-Programs
for Television, according to Haiold Goldman.
NTA executive vice-president. He has been
in the advertising, radio and TV fields more
than 25 years.
E-4 BOXOFFICE November 23, 1957

BIGBER THAN ALL
OF THEM!
Contact:
EXCELSIOR PICTURES CORP.
DAVE EMANUEL
1564 BROADWAY
511 FIFTH AVENUE OT
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NEW YORK 17, N.Y. jel. CIRCLE 5-6/57

ALBANY
powerful newspaper support is being accorded
the Variety Club in its annual
Camp Thacher fund drive. The Times-Union,
which for several years co-sponsored with
Tent 9 Denial Week campaign on behalf of
the camp at Thompson's Lake, printed an
editorial. -Tliis MUST Succeed." in which
the paper emphasized that the S25.000 goal
must be achieved "to insure that a sufficient
number of our future citizens, and perhaps
leaders, will receive this splendid opportunity
I
free two- week vacations) next summer. The
Knickerbocker News, via Charles L. Mooneys
Only Yesterday column, recalled a remark
made by Barney, former light and welterweight
champion, during a visit to Albany,
to the effect that "one of the nicest things
in the world is a bit of kindness and a helping
hand." Mooney reported on a meeting
held by the Variety Club officers and crew
in Keeler's. Mooney quoted Chief Barker
Samuel E. Rosenblatt: "The boys of today
are the leaders of tomorrow; we MUST put
this
campaign over."
. . . Rocco
The .-Vlbany loge of the Motion Picture
Salesmen of America elected: president. Virgil
Jones. Warners: secretary-treasurer. John
Wilhelm. 20th-Fox. The group will hold its
annual Christmas party for members and
their wives at the Petit Paris restaurant December
The Family Club of 20th-Fox
14 . . . will give its annual Christmas party December
16. In charge are Howard Goldstein.
Diane Snyder and John Wilhelm
Memole. projectionist at the Delaware, was
ill. Wayne Carignan, head shipper at 20th-
Fox, substituted over the weekend
. .
.Mrs. VVadad Boumansour. owner of the
Plaza in Malone. plans to spend Thanksgiving
with her daughter Nina and husband
Harold Minchew at their home in Atlanta
Fred Pelky. operator of theatres in Ausable
Forks and Keesville. was back in .shape
Exhibitors in booking: Harold
after the flu . . .
Stra.s.sman, the Eagle. Albany:
Sylvan
Leff. operating the Highland and Rialto,
Utica, and the Town in Watertown: George
Thornton, the Orpheum in Saugerties, and
Sam Slotnick, Syracuse, lessee of the Lyric
in Watervllet.
.\ familiar face is in a new location on
Filmrow. Doug Hermans, a Paramount booker
for five years, has joined 20th-Fox in the
same assignment. He took the place of Bill
Hebert. who was transfen-ed to the Buffalo
branch. Hebert, a former assistant manager
of Fabian's Cohoes in Cohoes, was given a
farewell party. Hermans was .succeeded
Paramount by Tommy Ippolito . . .
"Around
at
the World in 80 Days" did not draw the patronage
to the Troy in Troy that the Mike
Todd organization expected, according to reports
on Filmrow. Some industry people believe
the scale— S2.50 top Friday-Saturday
nights—was too high for the Collar City.
Others think the long run at the Ritz in
Albany (six miles from Troy) took the edge
off the Academy award winner In Troy.
Johnny Gardner, a partner In the Unadllla
Drive-In. attended the TOA convention in
Miami to demonstrate the new motorless, nooutside-connection
car heaters for drive-ins,
which the Tarrant Co. of Saratoga manufactures
. Hard-topping of the L-shaped
area left by the razing of the 45-year-old
Grand completed a five-month job, preliminary
to the premiere of a Pabiaxi-owned
parking lot across the street from the Palace,
H. L. Friedman Named
UA Disc Sales Chief
NEW V'ORK—Harold L. Friedman, veteran
record industry executive, has been appiointed
sales director of the
recently formed United
Artists Records Coi-p.,
headed by Max E.
Youngstein. In his newpost,
which he takes
over immediately,
Friedman will develop
a national distribution
program for the UA
music entei-prise. He
will work under the
supervision of Alfred
H. Tamarin,
Harold L. Friedman
executive
assistant to Youngstein.
Friedman is former president and founder
of Record Guild of America, which pioneered
in vinylite kidisks after the war. He also ha-s
been associated with London Records, Walco
Products. Seeco International, Dawn Records.
Dover F*ubUcations. Pepsi-Cola Co.. Waterbury
Companies and Audio-Visual Recording
Services.
Adult-Young Folk Films
Lead in FEBNO Report
NEW YORK—Nme features are rated for
adults and young people in the November
1 film listings of the Film Estimate board of
National Organizations. Two are rated for
adults and one for family audiences.
The A-YP features are "How to Murder a
Rich Uncle" cCol). also rated as outstanding:
"The Careless Years" (UA). "The Devil's
Hairpin" fParai. "Enemy from Space" (UA),
"Mister Rock and Roll" (Parai, "The Silken
Affair" (DCAl, "Gunsight Ridge" (UA), "My
Man Godfrey" lU-D and "Woman in a
Dressing Gown" (WB).
The two adult features are "The Girl in
Black Stockings" (UA) and "No Down Payment"
(20th-Foxi. The single family feature
is "The Tin Star" (Para).
J. S. Heavilin, 52, Dies;
Former Newsreel Editor
NEW YORK — Seegar Heavilin, 52, account
executive with the public relations firm
of Dudley-Anderson-Yutzy, died suddenly
Tuesday (19i at his home in Cedar Grove.
N. J. He wrote titles for Paramount films
an early age and was editor of Paramount
at
News during the 1930s.
He leaves his wife, the former Elsie Wenneis:
two sons. Jay and Pvt. Robert A. Heavi-
Hn of the army: a daughter. Jean, his mother.
Mrs. Gertrude Heavilin. and two sisters. Tunera]
services were held Thursday (21 1 in
Montclair. N. J.
Special Promotion Set
For Jack Wrather Film
NEW YORK—The Columbia Broadcasting
System, American Broadcasting Co. and
three national advertisers will take part in a
television and retail promotion drive in behalf
of United Artists' "The Lone Ranger
and the Lost City of Gold," according to
Roger H. Lewis, UA advertising-publicityexploitation
director.
The drive will continue six months. The
Jack Wrather film will be released next .summer.
Kalmenson Confirms
Boasberg WB Post
NEW YORK—Ben Kalmenson, executive
vice-president of Warner Bros., this week confirmed
reports of the appointment of Charles
Boasberg as general sales manager of the
company. The appointment will become effective
January 1.
The post of general sales manager at Warners
had been occupied on an interim basis
by Roy Haines, western division manager,
who will return to that position when Boasberg
takes over the top sales slot. Haines has
maintained his residence in Los Angeles during
the interim period.
Boasberg, currently, is special assistant to
George Weltner, head of world wide sales for
Paramount Pictures, and has been supervising
sales on Cecil B. DeMille's "The Ten Commandments."
His first position with the industry
was a sales representative for MGM in
1927. He became a salesman for RKO in
Buffalo in 1930, moving steadily upward until
he became general sales manager. In 1954, he
joined Distributors Corp. of America as vicepresident,
moving to Paramount late in 1955.
Commenting on Boasberg's new berth,
Weltner said, "I am most happy for him. Mr.
Boasberg is a top distribution executive, a
credit to the motion picture industry and.
above all. a fine human being."
Schine Syracuse Theatre
Will Be Cinerama House
SYRACUSE—Cmerama will
be mstalled in
Schine's Eckel for an opening January 8. it
has been announced by George Lynch of
Schine and Bernard Kranze. Stanley Warner
Cinerama Corp. The renovation of the
Eckel, which has been closed for about a
month, will cost more than $200,000 and
Syracuse will be one of the few cities below
a million population to have a Cinerama
theatre. The premiere of "This Is Cinerama"
will bs .sponsored by S>Tacuse University.
Chancellor William P. Tolley said the entire
proceeds will go to the University Alumni
Scholarship Fund
More than 500 seats will have to be removed
to make way for the three projection
booths on the main floor and the gigantic
75x26-foot screen, according to Harry Unterfort.
zone manager for Schine.
Rescue Committee Award
Recognizes MPAA Aid
NEW YORK—The International Rescue
Committee has given its distinguished service
award to the Motion Picture Ass'n of America
for its sponsorship of a trailer film on Hungarian
escapees which included a fund-raising
appeal by Marlon Brando. The IRC noted
that the film was coordinated, produced and
distributed within one week at its request.
Parents' Award to 'Kwai'
NEW YORK—Parents' Magazine has selected
Sam Spiegel's 'The Bridge on the
River Kwai" to receive its Special Merit Award,
which will be announced in the January is.sue
of the magazine. The issue will be released
nationally prior to the Christmas holidays.
in conjunction with the American opening of
the film at the RKO Palace December 18.
Columbia Pictures is releasing the picture.
E-6 BOXOFFICE November 23. 1957

. .
The
BUFFALO
Dochester has two more fii'st-run theatres
for a trial period of three weeks. The
Waring and Lyell, two newest community theatres,
are running new pictures. All the programs
will run for a week and all will open
on Wednesdays. The new policy was announced
by Charles Martina of Albion, who
operates the two houses and the North Park
Drive-In. which despite earlier plans for allwinter
operation, will remain closed until
spring, Martina said, because he could not
get satisfactory assurance of delivery on incar
heaters.
Earl L. Hubbard jr., director of public relations
at the Teck. Buffalo home of Cinerama,
continues to attract extra business to
the boxoffice with his special parties and
"youth performances," the latest of which
was put on last Saturday at 10:30 a.m. The
Teck makes a special reduced rate of 90 cents
for all youths up to and including 18 years
of age. Earl's father is continuing to work
on publicity and advertising at the Toronto
Cinerama presentations in. the University
Theatre in the Canadian city. Earl sr. is
director of advertising and pubUcity at the
Buffalo Teck, where he has been located
since the opening of the house under the
Cinerama policy.
Jim Hayes, manager of the downtown Cinema,
is offering special discounts in a coupon
published in the Catholic Union & Echo for
HOTTEST BOXOFFICE GROSSER
TODAY'BREAKING ALL RECORDS
NEW YORK THEATRE
TIMES SQUARE, N.Y.C.
1st WEEK
$25,00055
CAPITOL THEATRE
ROCHESTER, N.Y.
1st WEEK
$730050
MH. tXHIBITOR, GET IHTO ACTION-JUMP ON
BANDViAGON TODAY-ATTRACTIVt DtAli AVAIIABIC
A rare and tender love
story actually filmed
\>''x
at a nature cannp... ~C_yc
the local showing of "Albert Schweitzer" . . .
Ardis Smith, drama editor of the Buffalo
Evening News, is back at his desk after a
several-week leave of absence during which
he completed work on a University of Buffalo
documentary film, for which he wrote
the script. Smith for several years did documentary
film work for Pathe .
Mitchell, manager of the Madison in
Rochester, has promoted a rock 'n' roll band
as a regular FYiday night attraction and the
teenager part of his audience has taken over
the idea in great shape. The teeners dance
in the space in front of the stage for a 20-
minute period and contests are held on the
stage. The participants for the contests are
elected by the applause of the audience.
Bill Shirley is traveling between Buffalo,
Rochester and Syracuse these days working
on "Legend of the Lost," which is opening
Eddie Miller, manager
around E>ecember 20 . . .
of the Paramount, has put over a
splendid tieup with Sears Roebuck through
which the big merchandising chain is using
an ad on "Bombers B-52" in cormection with
its toy feature, the Revell model planes. The
Paramount is using a display of the models
in the lobby. "Bombers B-52" is opening
Thanksgiving Day in the Paramount.
The Sheridan Drive-In near the Grand Island
Bridge and the Star on Lake avenue at
South Park are still going strong and are offering
free heaters to patrons . Century
put over a "Pal Joey" fashion show at
Oppenheim-Collins Top of the Town, restaurant
last Monday night at 5;30 and 6;30
when fashions from the picture were displayed.
The store used big ads on the stunt.
The picture opened last Thursday in the
Century.
"Counterplot' in Puerto Rico
Tire adventure drama, "Counterplot," is
being produced in Puerto Rico for United
Artists'
release.
WRITE - WIRE - PHONE
New York City Territory
JOE BRENNER ASSOCIATES
251 W. 42nd St., N.Y.C.
LOngacre 3-3270
Philadelphia
JACK WEISS
Territory
124 N. 35th St., Camden, N.J.
WOodlawn 6-2360
Albany—Buffalo
JOE
SOLOMON
Territories
1237 Vine St., Philadelphia
LOcust 8-3586
MR. EXHIBITOR:
WE ARE INTERESTED IN
FOUR WALL DEALS—CALL
FOR IMMEDIATE ACTION:
LOcust 8 3586
NEW YORK STATE SEAL C-21828
BOXOFFICE November 23, 1957
E-7

Censors in Maryland
Seeking Under-16 Law
BAL'nMORE--A law authorizing the state
board of motion picture censors to bar children
under 16 years of age from designated
films will be sought at once, according to a
statement from C. Morton Goldstein, chairman.
He declared he would push for the law
now that C. Ferdinand Sybert, state attorney
general, has ruled that special legislation is
necessary to make such a restriction legal.
Sybert said he believed the restriction would
be constitutional provided it applied to all
youngsters under 16. and provided further
that exact standards of judgment to apply
to the censored films were spelled out.
Goldstein had asked for Syberfs ruling on
the constitutionality of the restrictions, as
well as on the question of barring children
under 16 who were NOT accompanied by a
parent.
Sybert answered: "We do not believe the
proposed amendment should be drawn to
permit some children to .see a restricted film
when accompanied by their parents, while
other children in the same class are forbidden
to see it because they are not accompanied
by parents. The same harm can be
done by exhibiting the film to a child accompanied
by his parent as by exhibiting it
to a child unaccompanied by his parent."
Copies of the attorney general's opinion
have been sent to members of the legislative
council for their information and recommendation.
Sybert's office has ruled, however, that the
overall restriction, with or without parents,
would be acceptable if authorized by an act
of the general assembly and if the standards
of judcment were carefully delineated.
Coca-Cola 9Month Net
Rises to $24,766,970
NEW YORK—The Coca-Cola Co. consolidated
net profit for the first nine months of
the year was $24,766,970, an increase of two
and two-tenths per cent over the $24,242,976
net in 1956. The latest profit is equal to $5.85
a share of common stock, compared with $5.69
a share a year ago w-hen 34 cents a share tax
refund from prior yeai-s was included.
William E. Robinson, president, reported
that the U. S. and world gallon sales for the
1957 period were the largest in the 71-year
history of the company.
The consolidated net profit for the third
quarter was $10,215,086, or $2.41 a share, compared
with $10,778,449, or $2.53 a share, for
the 1956 period which included the tax credit.
The board voted Monday (18 i an extra
yearend dividend of $1 a share and the
quarterly dividend of $1. both payable December
16.
Benefit Opening of 'Wind'
At Astor December 11
NEW YORK -The opening of
Hall Wallis'
"Wild Is the Wind," starring Anna Magnani.
will be held at the Astor Theatre December
11. for the benefit of WAIF-ISS. the intercountry
adoptions divisions of International
Social Service. Joan Craw-ford is president of
the New York Chapter of WAIF and tickets
for the benefit performance will be priced
from $7.50 to 2.50. Anthony Quinn and Anthony
Franciasa aje starred in the Vista-
Vision picture, which is being released by
Paramount.
MRS. SPYROS SKOURAS HONORED
—Mrs. Spyros P. Skouras, center, displays
a scroll presented to her by the International
Cultural Center for Youth in
Jerusalem commemorating the dedication
of the adjoining Dionysia Gardens, named
in her late daughter's memory. Participating
in the presentation at a dinner at
the Plaza Hotel in New York are Mrs.
Abba Eban, left, wife of the .Embassador
of Israel to the United States, and Mrs.
Murray Silverstone, chairman of the Cultural
Center.
'Peyton Place' Opening
Where Film Was Made
NEW YORK—Twentieth Century-Fox will
hold the world premiere of Jen-y Wald's
"Peyton Place" December 11 in Camden,
Maine, the New England community where
much of the picture was filmed.
Two of the picture's young stars, Diane
Varsi and Hope Lange, will accompany producer
Wald and dii-ector Mark Rob.son to the
Maine city for the opening, which will aLso
be attended by Governor Edmond Muskie.
Prior to the showing, the hundreds of Camden-ites
who appear on-screen as themselve.'i.
will parade to the Camden Theatre. The
showing will benefit Camden's Friends of the
Community Hospital.
"Peyton Place" is scheduled to open at
the Roxy Theatre. New York City, in mid-
December.
Director Wasserman Joins
Staff of Transfilm. Inc.
NEW YORK—Charles H. Wasserman. director,
has joined the .staff of Transfilm, Inc..
according to Walter Lowendahl. president of
the television commercial and industrial film
company. He has been a producer, director,
writer and editor for 25 years, starting in
Hollywood where he worked on more than 100
feature films and short .subjects. He is a
member of the Screen Directors Guild of
America and an officer of the Screen Directors
International Guild.
'Paths of Glory' Is Set
For Victoria Theatre
NEW YORK—"Paths of Glory." starring
Kirk Douglas, will be the next attraction at
the Victoria Theatre, according to William
J. Heineman. United Artists vice-president
in charge of distribution. "Operation Mad
Ball," Columbia film, opened there Thur.sday
(21). The Victoria is one of two Broadway
houses that UA will take over January 1.
Richmond Sels Plans
For Industry Slogan
RICHMOND— Plans for promotion of the
new industry slogan, "Get More Out of Life
... Go Out to a Movie!" were laid by local
theatremen at a meeting here last week.
Plans call for paid ad space to be taken on
the television pages of the Richmond papers,
repeating the .slogan, and for each individual
theatre to work in its particular area to have
as many surrounding businesses as possible
tie into the campaign.
National Screen Service has three ad slug
mats, one inch, one and a half and two inches
deep, which NSS will send to exhibitors free
of charge on order, on the industry slogan.
This is the only accessory available at present.
Committees were named to contact the
Richmond newspapers, the transit company,
the restaurant a.ssociation and the department
stores to enlist theii- cooperation on a
reciprocal basis, probably involving trailers
and lobby displays.
Attending the meeting were Sy Hoffmaji,
Sam Bendheim, Floyd Stawls, Dave Kamsky,
George Peters, Fred Culler and Carlton Duffus.
General Public Learning
About Industry Slogan
NEW YORK—More than 78 theatres in 28
states are bringing the industry slogan, "Get
More Out of Life ... Go Out to a Movie," to
the attention of the public, according to
Charles E. McCarthy of the Council of Motion
Picture Organizations and Oscar A.
Doob of the Motion Picture Ass'n of America,
heads of the slogan promotion committee.
They said there are many instances where
exhibitors are banding together locally to
buy auto bumper signs, lobby materials, marquee
hangers. 24-sheet spots and ti-uck posters
dealing with the slogan.
Since the committee does not have a clipping
service, the request has been made that
all theatres promoting the slogan send tearsheets
and reports to either McCarthy or
Doob at COMPO. 1501 Broadway. New York
36. N. Y.
March of Dimes Benefit
For Disney's 'Yeller'
NEW YORK—Walt Disney's "Old Yeller."
live-action feature in Technicolor, starring
Dorothy McGuire and Fess Parker, will open
at the Trans-Lux 52nd Street Theatre December
17. as a benefit for the March of
Dimes, according to Leo F. Samuels, general
sale.s manager for Buena Vista, which is
distributing
the film.
Proceeds from the opening will go for the
care and rehabilitation of 100.000 polio sufferers.
Lectures on Studio Noise
NEW YORK— Noise control in motion picture
and television studios was discussed by
Cyril M. Harris. Columbia associate professor
of electrical engineering, at the Wednesday
meeting of the local section of the
Society of Motion Picture and Television
Engineers. He previously lectured before the
SMPTE sound recording course.
E-8 BOXOFFICE November 23. 1957

Monfague Sees Benefits
In
the Cable Theatre
NEW YORK—"The cable theatre is
an
importajit effort that could mean great
added income to production and distribution."
A. Montague, vice-president in
charge of distribution, told stockholders
Monday (18).
He said that Columbia was definitely
interested in it, and that it was something
anyone was free to enter.
"There are great indications it will go
forward," he said.
Montague added that the Bartlesville
experiment hadn't affected the theatre
business there, and that there had been
few service cancellations by the public.
He spoke while stockholders were discussing
earnings prospects.
AB-PT Dividends Declared
On Common and Preferred
NEW YORK—The American Broadcasting-Paramount
Theatres board has voted
dividends of 25 cents a share on the common
stock and 25 cents a share on the preferred
stock, payable December 20 to stockholders
of record November 29.
Leonard H. Goldenson, president, reported
that a year-end extra dividend was not considered
at this time as last year. As reported
in October, nine-month earnings were
91 cents a share, compared with $1.31 a share
in 1956.
Goldenson said the present projection for
the fourth quarter is lower than last year.
ABC television eaj-nings are ahead for the
quarter but not enough to offset the decline
in theatre business as a result of a lack of
boxoffice pictures in the fourth quarter and
the effect of the flu epidemic on theatre attendance,
Goldenson said. He also mentioned
a cost incurred during the quarter in
creating a new program structure for the
ABC radio network.
Columbia Outlook Good
Though Earnings Lag
NEW YORK—Indications are that Columbia
earnings for the first quarter of the fiscal
year will "not be good" but that earnings
will improve "a little" dui-ing the second
quarter and will be "big" the final six months,
resulting in an "overall good year," stockholders
were told at a special meeting Monday
(18 1 held in lieu of the annual meeting.
Good earnings for the entii'e year will be
due to returns from "Pal Joey" and "The
Bridge on the River Kwai," with "Operation
Mad Ball" also contributing substantially.
A. Schneider, first vice-president and treasurer,
said. He declined to estimate earnings
for the first quarter, saying the figures will
not be complete for ten days, except to say
there "may even be a loss." The board will
meet on the matter of a dividend in mid-
December.
While Columbia has been showing high
gross revenues, the net has decreased "due
to the times" and to a lack of the usual big
pictures, Schneider said. Domestic busines,';
has been especially hit, decreasing 15 to 20
per cent, and overseas Asiatic flu has hurt.
He said there had been 2,500,000 cases recorded
in Tokyo alone.
"Our income has not gone up in proportion
to the increased costs of pictures,"
Schneider said. That brought on a mildly
critical discussion among stockholders of
contracts with independent producers. The
independents were accused of getting a lion's
share of the profits.
President Harry Colin, who presided, said
there wasn't any other way nowadays to get
actors.
"If Marlon Brando would sign a 50 per
cent contract tomoiTow, I'd kiss him," Cohn
said laughingly.
A stockholder declared the industry should
unite to "take iiction against the independents."
The deal whereby Screen Gems, Columbia
television subsidiai^y. is releasing Universal-
International pre-1948 films was described as
a great earning potential. Tlie contract is for
eight years with a $20,000,000 guarantee.
Ralph M. Cohn, president of Screen Gems,
said the leasing of the first group had netted
double its cost. After the meeting
Schneider cited the terrific need of TV for
pictures, and said that some of the U-I group
quite likely can be re-nan profitably. Another
.source of future revenue was seen in
funds blocked abroad, said to total about
$7,000,000.
More than 90 per cent of the stock was
voted. There was no opposition to the reelection
as directors of Harry Cohn.
Schneider. Leo M. Blancke. N. B. Spingold.
A. Montague, Donald S. Stralem, Alfred Hart.
Abraham M. Sonnabend and Ralph M. Cohn.
and there was little to a new five-year employment
contract with Montague and the
issuance of options to Leo Jaffe. Rube Jackter.
Lacy W. Kastner, M. J. Pi-ankovich and
John Mitchell. Price Waterhouse & Co. was
retained as auditor.
Following the stockholders' meeting the
board re-elected the following officers: Harry
Cohn, president: Schneider, first vice-president:
Montague, vice-president: N. B. Spingold,
vice-president: Leo Jaffe, vice-president
and treasurer: B. B. Kahane, vicepresident;
L. J. Barbano, vice-president;
Paul N. Lazarus jr., vice-president; M.
Wormser, vice-president: J. A. McConville,
vice-president: B. Bimbaum. assistant secretary
and assistant treasurer: C. Schwartz,
secretary: D. G. Cassell. assistant secretary,
and A. Levy, controller
Paramount Nine-Month Net
Increases to $4,237,000
NEW YORK—Paramounfs 1957 ninemonth
consolidated net earnings exceeded
those for the 1956 period by a good margin.
The 1957 figure was $4,237,000. equal to $2.13 a
share on 1.988.416 shares outstanding, compared
with $3,976,000, or $1.99 a share, on
1.999.816 shares.
Earnings for the third 1957 quarter were
$1,878,000, or 94 cents a share, compared with
$1,654,000. or 83 cents a share, in the 1956
quarter.
The 1956 earnings do not include a nonrecurring
profit of $88,000, or four cents a
share for the third quarter, and a like profit
of $2,767,000, or $1.38 a share, for the nine
months.
Directors have voted a quarterly dividend of
50 cents a share on the common, payable December
23 to stockholders.
Warner Bros, to Buchanan Agency
NEW YORK—Buchanan & Co.. Inc.. announces
its appoinment as agency for
Warner Bros. Pictures, Inc. The agency
has handled major accounts in the motion
picture field since 1919 The Warner account
will be served by the New York and Hollywood
offices of Buchanan & Co.
TRIO FORMALIZES THE.ATRE PLANS—Mike Todd, whose 80-day global sojourn
has attracted nearly as much publicity as that of Sputnik—and infinitely more shekels
is now planning to go around the world in aluminum. The producer-showman has
just consummated a deal with industrialist Henrj- J. Kaiser and Sylvester "Pat"
Weaver, former head of the NBC network, for the projection of world-wide aluminum
dome theatres to be patterned after Kaiser's .Aluminum Dome in Hawaii. Above, Todd
is shown (center) with Kaiser (left) and Weaver as the men inspect the first picture
of one of the new theatres.
BOXOFFICE November 23. 1957 E-9

Had
. . . Mrs.
. . Warner
. . Sid
. . Joe
. . The
. . Columbia
. . Jake
. .
AROUND EASTERN VIRGINIA
By ART LaMAN
\X7E Stopped at numerous theatres, and
picked up many local newspapers from
newsstands on a 3,000-mile motor trip to
Tulsa, Okla., and back to the Newport News
area. Noted Eivis Presley's "Jailhouse Rock"
was doing top business at the Majestic in
Tulsa and at every other situation where it
opened. Lineups extended two blocks at
Tulsa. Of course, the theatre managers are
happy to get the extra bucks; the only ti'ouble
being that they may want to sit around wishing
for another "Jailhouse Rock" every week
But right now. it seems there is only one
hip-swinging, rock and roll singer who can
pack 'em in.
Headline clipped from the Tulsa World,
Rialto Theatre Closes Doors." From Bristol.
Tenn., "Local Theatre Closes Today." We
feel a sadness, and also a resentment when
these headlines appear. Often we have tried
to analyze some of the reasons for the closings.
In the case of the Rialto in Tulsa, a
theatre which at one time we managed, two
reasons were oustanding: first, a landlord
owner of the building who was grasping for
too much money, making operation costs too
high, and second, possibly, a lack of promotion.
In the case at Bristol we cannot say; the
newspaper report states that owner Bill
Wilson is now promotion manager for radio
station WOPI.
« *
Closings are taking place all across America.
This reporter can't go along with the
complaint that all the closings are due to the
lack of good pictures.
During the years we have noted many novel,
and sometimes funny marquee signs. In
Corinth. Miss., the Skylark Drive-In had
Please Murder Me." and at
"Baby Doll . . .
Etowa, Tenn., an airer had, "Closed for the
Winter . . . Merry Christmas to All." And
this last one reminds us that it is nearing
the time of year when a great many of us
start to remember our fellowmen. and then
proceed to forget them for another year
come January 1.
* • *
At Abingdon, Va., caught Paul M. Lester,
skipper of the Zephyr Theatre, right In the
act of putting up a special front on "Battle
"
Hymn a nice chat with Lester, during
which I learned that everyone in Abingdon
is very proud of the Barter Theatre, which
each season presents a complete series of
stage plays. The Barter, now under the direct
state sponsorship, was started back in
the days of the depression by a group of determined
actors who had only a .shoestring to
go on. Today top ranking motion picture and
stage stars are brought in as guests. The
list includes Ernest Borgnine. Frank Lovejoy,
Gregoi-y Peck and Joan Blondell.
Each winter season the cast of the Barter
Theatre goes on a tour of the larger cities ol
America, which brings fine plays to these
communities— and a lot of good publicity to
Abingdon and Virginia. During the summer
Barter Theatre brings in many tourists, as
well as natives of the area, to enjoy good, inthe-ne.sh
entertainment. How was the name
Barter coined? During the first years of the
enterprise when every one was .short of
money, a ham. a chicken, .some eggs or other
things would buy an admission.
J. L. Meek is the owner of the Zephyr at
Abingdon and other theatres which operate
under the name of Consolidated Investments.
Virginia Theatres Ass'n
Annual Session Dec. 5
RICHMOND — Carlton Duffus, executive
secretary of the Virginia Motion Picture Theatre
Ass'n, this week lu-ged members to make
plans immediately to attend the organization's
annual winter meeting Thursday, December
5, at the Jefferson Hotel here. A
board of directors meeting will be held the
preceding evening.
Duffus said that several guests had agreed
to attend, including Allen Day, Coca-Cola;
Fred Van Slooten, American Seating Co.:
Martin B. Coopersmith. Marjack Popcorn,
and Bob Wile, 20th-Fox. Wile will show^ a
film on -showmanship, "The Best Wine," starring
Walter Slezak, Duffus said.
J. Lindsay Almond jr., Virginia's new governor-elect
has been asked to .speak at the
luncheon. Sidney Bow'den, general manager
of Wilder Theatres, will explain the highly
sucessful school tieup now being used in Norfolk.
President Syd Gates. Roxy Theatre, Norfolk,
will report on the recent Allied Theatre
Owners convention at Kiamesha Lake.
N. Y.. and Roy Richardson, Richardson Enterprises.
Suffolk, will tell about the TOA
convention in Miami.
Plans for the annual summer convention
to be held July 12-14 at the Chamberlin Hotel.
Old Point Comfort, also will be di.scu.ssed.
Pittsburgh Industry
Loses Three Veterans
PITTSBURGH—Three persons who were
active in the motion picture industry died
here last week.
Nat M. Cherkosly, owner of the Hazelwood
Theatre, died Wednesday. A life-long resident
of Pittsburgh, he had been active many
years as an exhibitor and as the operator of
a film delivery service in the city area. Surviving
are his wife Adele, a daughter. Mrs.
Munroe Greene, and a son Earle. theatre
manager.
Edwin Gernet Kelley, 78, who had been associated
with showbusiness for haJf-a-century,
died Monday. He had been ill and inactive
for a number of years. As a youngster,
he was vaudeville's Ed Kelley. Boy Whistler,
and later he was a theatre manager, talent
manager, film salesman, booker and distributor
of theatre business stimulators. Crippled
with arthritis in recent years, he was seldom
able to leave his home in the Lambert apartments.
701 Brownsville road. Surviving are
his wife Stella and daughter Helen Sarbry.
Mildred Pierce, manager of the Granada
Theatre in the city's hill district, died of cancer
Wednesday. She had been identified
with this exhibition operation for upwards of
30 years. Daughter of Clarence Williams of
Aliquippa. .she is survived also by three sisters
and a brother.
Parker Theatre Is Reopened
PARKER. PA.^The Parker Theatre building
was purchased by Mr. and Mrs. Max
Summerville of Knox who have managed the
Knox Tlieatre for some years. Summerville is
a school teacher and for several years was
employed in the Union High School. The
Parker Tlieatre was reopened November 17.
A part of Warner.s' picture. "Marjorie
MoiTiingstar." was filmed in the Adirondack
Mountains.
PITTSBURGH
"Phis year's film premiere, the 16th in as
many years for the Pittsburgh Press Old
Newsboy fund and Children's Hospital, will
be Warner Bros.' "Sayonara." SW Theatres,
for as many years, has contributed the
Warner or Stanley for the benefit showing.
This year the premiere will be at the Stanley
Tuesday evening, December
"God Is My Partner" is
17 . . . 20th-Fox's
now being booked in
this area, Nat C. Rosen, manager, states . . .
Andy Biordi of the Majestic Theatre, Ellwood
City, who holds a job in the state revenue department,
was defeated for the Ellwood City
tax collector's post. His brother FYank, Majestic
projectionist, was elected to the council
from the second ward, which includes the
Beaver County portions of the borough of Ellwood
City.
Robert S. Higgins, Beaver Falls theatre executive
and operator of an advertising agency
in that city, was defeated in his bid for a
Gloria Davis of the
seat in city council . . .
20th-Fox office was Miss Squirrel Hill in the
recent Miss All-America Air Show at the East
Pittsburgh Airport . late Harry Davis
Harris, member of the Harris theatrical
family of this city, left an estate of $114,011
M. A. 'Lily Jayi SUver. wife of the
SW circuit zone manager, spoke on "The Neophyte
in the Writing Field" at a meeting of
the auxiliary of the Jewish Home for the
Aged. She will have her first novel, "Shadowin
the Sun," published in January.
Joe Wayne, Warner salesman, who uses a
company car on business, has purchased a
new Buick convertible. You can't muss seeing
it—it's canary yellow . has a new
trainee here. Henry Kaufman, who was admitted
recently to the New York bar. Jack
Judd. manager, said Kaufman will work in
. .
all departments in learning the film distributing
business . Cooper. UA district
manager, conferred with Jimmy Hendel. local
manager . Earl Sanft, auditor, was at Columbia
. . . Charlie Moore. Motiograph field
representative, was here most of this week
Bros, will trade show "Deep Six"
December 13.
Howard Froman, new UA salesman, arrived
from Cincinnati, where he had been
employed by UA. He .succeeds Sam Milberg,
who resigned to join 20th-Fox . Pulkow.ski.
National Screen manager of service,
was vacationing . Avert is operating
the Jerome Theatre. Jerome, on weekends .
Theodore Mikolowsky. Masontown exhibitor,
on Filmrow this week, stated that he is making
two changes weekly and that this is the
first time in 40 years that he is not operating
full schedule . . . Vacationing in Miami Beach
were C. C. Kellenberg. theatre booker, and
outdoor exhibitors Ted Grance, Danny and
Jim Castelli, Durwood Coe and Louis Stuler.
J. Woodro-w Thomas Dead
OAK HILL. W. VA.—J. Woodrow Thomas,
local exhibitor, died November 10 at the age
of 45. Thomas was a frequent visitor on Cincinnati's
Filmrow, piloting his own plane into
the city. He also operated theatres at Athens
and Mount Hope. W. Va.. and a drive-in in
Tennessee. He is survived by his mother,
three brothers and three sisters. His brother
Grant Tliomas operated the theatre in Fayetteville.
W. Va., and often accompanied
Woodrow on his trips.
E-10 BOXOFFICE November 23, 1957

. . Karl
: November
. . . Jack
. . . Salesman
3
. . The
. . Paramount
. . Warner
. . Exhibitors
. . Local
. . Robert
—
. .
BALTIMORE
visit with
IJenry Jones, manager of the Town The-
. . . Milton
atre, went to Long Island for a
father, who is ill . . . Sam Galanty, district
his
manager for Columbia, and Ben Caplon,
manager for Columbia in Washington, were
in town calling on accounts
Schwaber, head of the Schwaber Theatres,
attended the opening of Pimlico races .
Gene Brewer is the new manager at the Mayfair
Theatre, now affiliated with the Fruclitman
houses, which includes the New and
Century.
Charles Sponseler, manager, reports that
. . .
"And God Created Woman" is breaking
The
all
boxoffice records at the Cinema
Catholic Review, serving the Baltimore and
Washington diocese, published a front-page
article pointing out that "Mom and Dad" is
listed as a class C picture and reminding
those who have taken the Legion of Decency
pledge to stay away. Despite the article,
weekend figures were about 250 per cent.
Walter Gettinger, part owTier of the Howard,
motored through Virginia on a business
trip . . . Warren Clock, professional organist,
instituted a series of twice-nightly "organludes"
at the Stanley The feature is being
well-publicized and is being watched for its
business getting value.
PHILADELPHIA
R^arlon Brando talked with a group of local
newspapermen over an elaborate telephone
hookup from his suite in the Hotel
Elysee in New York City. He had come east
to promote his new feature, "Sayonara" . . .
The Star Theatre, Camden, N. J., closed . . .
The Andalusia Drive-In and the South City
Drive-In went to weekend operations for
the winter.
. .
. . .
Stanley Smithers, formerly with Tristates
Booking Service, is in Delaware County Hospital,
Drexel Hill. Pa., after suffering a heart
attack . The Easton Theatre, Easton, Pa.,
will be torn down to make way for a parking
lot Schaffer. former manager of
.
the Stanley Warner Savoia, is now at the
SW Strand, replacing Harry Pearlman, who
resigned Edward Emanuel has been
elected chairman of the Philadelphia chapter
of the National Foundation for Infantile
Paralysis. He succeeds Flalph Pries who held
the post for two years.
Amusement Tax Ended
JEFFERSON. PA.—School directors of the
West Jefferson Hills district passed a resolution
repealing the amusement tax by 7 to 2.
The tax, which was not uniform, went into
effect in July in Pleasant Hills and was
scheduled to begin in Jefferson borough in
January. However, no money has been received
from the tax.
HEi
THIRD GENERATION—Three generations
participate in the ribbon cutting
ceremony at the recent opening of the
new MacDade Drive-In in Glenolden. Pabuilt
by the Eric Corp. of America. From
left to right, in the photo, Samuel Shapiro,
president of Eric Corp.; his 2-yearold
grandson Eric after whom the company
was named; Merton Shapiro, Eric's
father, and standing, Bennard Shapiro,
his
uncle.
To Honor Ted Schlanger
At Philadelphia Dinner
PHILADELPHIA—Ted Schlanger, Stanley
Warner zone manager, will be honored by
the film industry and allied fields for his
25 years with Stanley Warner at the Bellevue-Stratford
Hotel December 30. according
to Jay Emanuel, general chairman of the
dinner. Proceeds from the dinner and ad
book will go toward the Will Rogers Memorial
Hospital and the Multiple Sclerosis Foundation.
The dinner also will mark the end of the
month-long business drive which Stanley
Warner Theatres held to honor Schlanger.
J. Ellis Shipman. controller for Stanley Warner
in Philadelphia, will handle the ad book
and Samuel Diamond, newly elected chief
barker of the local Variety tent, will handle
the ticket committee. Other members of the
general committee are;
Robert Adieman
Meyer Adieman
Walter Annenberg
Joe Antner
George Beottie
Chorles Beresin
Birk Binnord
Victor H, Blanc
A. R. Boyd
Paul 5 Cosfello
Jim Clark
Sylvan Cohen
Lou Davidoff
Al Dovis
Ed Emanuel
Jack Ftvnn
Cecil Felt
Mike Felt
Joe Gaffigan
Max Gillis
Lou Goffman
William
Jack Greenberg
Joe Hazen
Goldman
Ed Heiber
Wentworth Johnson
Charles Kahn
Bob Klein
Stanley Kositsky
Herman Levine
William Madden
Mort Magill
William Mansell
William A. MacAvoy
Charles MacDonald
David Milgram
William Moclair
Dr. A, M. Ornsteen
Rolph Pries
Norman Silverman
UInk Smith
David Stern
Gene Tunick
A. J. Vonni
Gerald Wollaston
Horry Weiner
Lester Wurtele
WASHINGTON
pilleen Olivier, 20th-Fox, recently elected
the WOMPI,
eastern regional director of
was guest of honor at a WOMPI luncheon
in the Commodore Hotel. In addition to the
officers of the club, Eilleen's husband George
and 20th-Fox Manager Ira Sichelman were
seated at the head table. Additional guests
included Ray Forman, Universal; Bill Wilson,
Equity, and Al Wheeler, Allied Artists. Thelma
Powell presided and Mrs. Madeline Ackerman
was in charge of program arrangements
. . . Baltimore
Kohler, booker, is now at home
Manager Ira
convalescing from .surgery . . .
Sichelman celebrated a birthday last week
Harry Valentine celebrated a
birthday Dynamo Club held a
.
meeting Wednesday afternoon to make plans
for the coming Christmas party
representative John O'Leary
vacationed.
. . Virginia
Jack Fruchtman and Morris Mechanic
spent several days in New York .
drive-ins closing included the Pitts, Manassas;
.
Cavalier, Lebanon; Ridge, Charlottesville,
and Amherst, Lynchburg F-13
executive board held a meeting Thursday .
Columbia moved into its new headquarters
Friday. New address is 711 Fourth Street,
N.W. . . District Manager Sam Galanty was
.
in Cleveland.
. . . Salesman
Judy Bocchlno is the new employe in the
MGM booking department . A.
McGuire, Warner Bros, home office executive,
visited the local branch
Oscar Kantor has returned to the office after
a week's siege of the flu.
Dorothy Ricks, District Theatres, celebrated
a birthday November 18, and Barbara Jackson,
advertising department, celebrated one
November 20 . . . Lucille Brown is back in
the booking department after three weeks'
absence . salesman George
Kelly had a birthday . Theatre
executives Sidney Hoffman and Rodney Collier
are in Miami Beach . seen
on Filmrow included Gray Barker. George
Darinsol, Bill Zell, Doc Westfall, Dr. Sprinkle.
"Doc" Tanner.
Pitcairn Without Theatre
PITCAIRN, PA. -- Mary Civitarese closed
the Strand Theatre here when expenses
exceeded boxoffice receipts, and the theatre,
only recently reopened, will be dismantled.
The Strand was erected 40 years ago and had
been operated for many years by the late
Anthony Civitarese, father of Mary. The
community now is without a theatre for the
first time in upwards of half-a-century. The
old Nemo Theatre here, operated for a score
of years by the late John Kane and his son,
was remodeled into a furniture store about
ten years ago by former exhibitor Max Arnold,
who continues in the furniture business
here.
JorvrAiM^
BOONTON, N. J.
Large Core
Greater Crater Area
meant
MAXIMUM LIGHT
Evenly Distributed ^
in West Virginia—Chorleston Theatre Supply, ChotCcston— Dickens
4-441
Theatre Service & Supply, Huntington—2-4043
Veterans Electrical Construction and Service, Elkins—832
in District of Columbio— R & S Theatre Supply Co., Washington
Sterling 3-8938
BOXOFFICE
:
23. 1957 E-II

he
.dtmctaa ^epont
"THE overseas expansion of the Rank Organization
has been substantial, John Davis,
deputy chairman and managing director, said
at a dinner for representatives of the Commonwealth
Press.
"'In 1943 oui" foreign revenues were of little
or no account, " said. "Today, 52 per cent
of our total global film earnings are secured
overseas, and of thLs approximately 15 per
cent comes from the British Commonwealth.
To .stress the importance of our overseas revenues,
in the last six years the increase has
been 26 per cent."
Davis said that Rank will produce 20 films
a year, and that the production co.st in 1958
will be more than $14,000,000, with individual
costs ranging as high as $1,400,000.
Commenting on Rank Film Distributors of
America, Davis said it is known that Americans
prefer domestic product, but he believed
that their tastes were expanding because of a
thirst for knowledge and an interest in new
things.
On the subject of censorship. Davis expressed
the British view that films should be
graded into different categories so they can
deal with adult problems while protecting the
youth from undue influence or seeing subjects
based on problems they do not yet understand.
« * «
The complete abolition of entertainments
tax and nothing else is the single-minded
aim of the All-Industry Tax Committee set
up last year to fight against the tax that still
takes a third of the boxoffice gross from the
exhibitor and public.
Tlie AITC was able to secure a rebate of
f6,000,000 off the tax in the last budget but,
bearing in mind that the trade was asking
for at least a cut of £20.000.000. the amount
barely touched the problem. Next year it is
not the intention of the AITC to submit a
scheme to act as a palliative for the trade.
The objective will be the abolition of the
tax and such schemes that will be submitted
to the government and the House of Commons
will have thus clear aim in view.
Carl Foreman, producer of "The Key"
("Stella"^ with William Holden and Sophia
Loren. is now coming to the end of this much
talked about picture. Directed by Sir Carol
Reed. "The Key." judging by those who have
seen some of the rushes, is likely to be a
great boxoffice picture as well as being an
aesthetic success. Foreman, a full-time producer
if ever there was one. is always on the
floor at Elstree Studios where the film is
being made, conferring over lines and nuances
with Sir Carol. A sign that there are fewmajor
worries about this £2.000.000 production
is the fact that Foreman can now begin talking
about his next two films—for Columbia
release—"The Guns of Navajaro" being
scripted by Eric Ambler, and "In.surrection."
based on the Irish novel.
* * •
Mario Lanza, who last week sang before
Queen Elizabeth at the Royal Command Variety
Show, has scored a tremendous personal
success in his vLsit to London. Not only
was his singing voice better than ever, but
Lanza proved to be one of the most interesting
artists that the press has Interviewed in
many a day. At his reception in London, con-
-^^ By ANTHONY GRUNER
vened by both MGM and Associated Television,
singer Lanza had plenty to say about
the old regime at MGM. He declared he had
been the subject of a personal vendetta by
Nicholas Schenck and Dore Schary. Lanza,
moreover, alleged that those in chai-ge of
the studios had allowed stories of his temperament
and failure to conform with the company's
policy to be deliberately "leaked" to
the press. Said Lanza, "So I was temperamental.
What the heil is wrong with being
temperamental? Sometimes you say 'no' to
a story and then you're typed 'temperamental.'
" And of Vogel, the new MGM boss,
he said, "He's a great guy and will do great
things for the company for which I hope to
make a great many more films."
A man destined to reach the heights in
tilm production i.s Connery Chappell. who
last week was appointed assistant executive
producer to Earl St. John, executive producer
for the Rank Organization at Pinewood
Studios, and has now joined the board of J.
Arthur Rank Productions. Ltd. Chappell receives
the title after less than a year's appointment
as an executive at Pinewood. He
has had a long connection with the film industry,
going back to before the war when
he worked on The Cinema and Variety, trade
publications. Then to the Sunday Express
and the Sunday Dispatch, for which he was
film critic for some years until he joined
Warner Bros, as a screen writer. Chappell
became editor of the Kinematograph Weekly
in 1945. later became editor of Picturegoer
and. then, editor of Illustrated. He is another
example of a great editorial man who
looks like becoming a great film man
* * e
Sir Michael Balcon has now secured a most
mipressive roster of young artists whom Ealing
desires to build up during the next fewmonths.
There are no fewer than 11 of these
young and talented people. They are: Ann
Firbank. Paul Massie. John Turner. Rodney
Disk. Sean Barrett. Norman Bowler, David
Cameron. Shirley Ann Field, John Lee. Tim
Seely and Maggie Smith. They are all being
groomed by Dennis van Thai on behalf of
Ealing and MGM.
It is not Sir Michael's intention to oversell
any of the artists and he has clamped down
on any of the normal publicity methods until
they have achieved a reasonable measure
of artistic success. That was w-hy when, he
invited the press to meet them last week, no
pictures were taken by request, because in the
w-ords of Ealing's publicity chief Jack Worrow,
"We don't w-ant them to be know-n as
starlets." Such a responsible approach to
stars should pay off big dividends once they
really begin hitting the big time.
« « •
Anthony Kimmins" last film was "Smiley,"
the story of a boy in the Australian backwoods,
and was a great succe.ss over here, but
it is understood fared poorly at the boxoffice
in the States. Now he has announced a sequel
to the picture, "Smiley Gets a Gun,"
which is being made in Australia but not
with the original "Smiley," Colin Peterson.
Kimmins has signed up another ten-year-old
boy from Victoria. Keith Calvert, for the
part. This CinemaScope film in color will
also star Dame Sybil Thorndike and Chipps
Rafferty, and will be shot on location in the
countryside of Camden, near Sydney.
« * •
Gore Vidal, the novelist and scriptwriter,
has been commissioned by Sir Michael Balcon
to work on the film script of the Daphne
du Maurier best seller, '"The Scapegoat,"
which will star Alec Guinness and be produced
at MGM Studios. Boreham Wood, by
Sir Michael himself. Vidal has already written
two previous films for MGM. "The Catered
Affair" and "I Accuse." the latter dealing
with the Dreyfus Case and recently completed
over here with Jose Ferrer.
Columbia International
Reports on Assignments
NEW YORK—A number of personnel assignments
have been made in the Latin
American organization of Columbia Pictures
International, according to Sig Kusisl. vicepresident
and Latin American supervisor.
Paulo Fucs has been made general manager
of Bi-azil. He formerly was Sao Paulo
branch manager, then sales manager of Brazil
and recently acting manager. Robert Lustberg,
former Ecuador manager, has joined
the Brazilian organization as another aide
to Kusiel. He has been replaced in Ecuador
by Stephen Justus, former assistant to Enrique
Dav-ila, Colombian manager. William
Hummel is now assistant to Davila.
Frank Pierce has become manager of
Panama. He has been assistant manager. Angelo
Cannizzaro has joined him as a field
trainee. Jack Jackter, former field representative
in Guatemala, is now a.^sistant to
Alex Stein, Venezuelan manager. Juan Puertas
has replaced Jackter in Guatemala. William
Moraskie, fcrnier assistant to Stein, is
now Cuban sales manager.
Aboaf Month Successful;
Chilean Is Top Manager
NEW YORK—October Aboaf Month was
successfully completed November 2 with most
of the 40 competing overseas areas exceeding
their quotas substantially. It ran for five
weeks and honored Americo Aboaf, Universal
International Films vice-president and foreign
general manager.
First place was won by manager Raul Viancos
of Chile, w-hose territory doubled its
quota. Melarkode Hariharan of Indonesia
was second and Ramon Garcia of Colombia
w-as third. The Far East, under supervisor
Arthur Doyle, was the top division in the
inter-divisional competition.
Two Films to Be Produced
In Puerto Rico in Month
SAN JUAN—Shooting has started on
"Counterplot," the first of two motion pictures
to be made in Puerto Rico in a month
for United Artists release. The second will
be "Machete." Both will be made by J. Harold
O'Dell Productions.
Forrest Tucker is playing the lead in
""Counterplot." Allison Hayes and Gerald Milton
are featured. Carlos Montalban will have
the lead in "Machete." With him will be Mari
Blanchard. Juano Hernandez, Rudolfo Acosta
and Carlos Rivas. Kurt Newman will direct
both films, which will be in black-andwhite
and cost about $150,000 each.
E-12 BOXOFFICE :: November 23. 1957

HOLLYWOOD
AND VIEWS THE PRODUCTION
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager)
Seek Unanimous Okay
For Oscar Telecast
HOLLYWOOD—Verbal approval from more
than 60 per cent of the organizations and
personalities who participate in motion picture
profits has been given to the film
industry's sponsorship of the Academy awards
over NBC-TV March 26. according to President
George Seaton, in a report sent to
members.
Seaton revealed that completion of the
agreement of more than 125 of the some
200 independent producers, agents, personalities
and other segments of the industry not
represented in the MPAA. is already under
way by Academy executives. A letter asking
the support of the remaining organizations
and individuals who cannot be personally
contacted is also being drafted, he added,
thus assuring complete industry support of
the Oscar awards.
A six-man committee has been set up,
comprising two representatives from the
MPAA, two from independent producers and
two from the Academy, to act as liaison between
the three groups in planning and
caiTying out all industry-sponsored Acadeniy
activities.
Under the plan, $800,000 will be raised to
defray the industry's cost of sponsoring the
event with all outfits and individuals corporatively
participating in the profits of picture
production contributing one-quarter of 1 per
cent of their revenues from domestic film
rentals.
Robert J. Gumey Signed
To Do 4 AIP Features
HOLLYWOOD — American
International
Pictures has expanded its one-feature contract
with Producer Robert J. Gurney to a
four-feature deal, according to Vice-President
Samuel Z. Arkoff.
Gurney's first assignment under his revised
AIP deal will be "The Girl From
5,000,000 A.D.," slated to roll next month. His
second assignment will be "Bom for Trouble,"
with two untitled originals to foUow.
W. R. Stinson Moves Up
HOLLYWOOD — William R. Stinson, a
studio employe for the past 16 years, is the
new head of the Paramount music department.
He succeeds Boy Fjastad, w-ho died
following a heart attack last week. Stinson,
who started as a mail room messenger in
1941 at Paramount, and then switched to
publicity and film cutting, has been the
assistant music department head since last
February.
BOXOFTICE November 23, 1957
WGA Rule to Arbitration
After Artists Protest
HOLLYWOO D—The Writers Guild of
America West has su.spended its working
rule of last month, restricting its member
contracts with agents, upon protests of the
Artists Managers Guild, until the matter is
arbitrated.
WGAW had requested members not to sign
agent pacts after October 15, "Unless such
agreement shall provide for automatic termination
not later than the effective termination
date of the current agreement between
the guild and the Artists Managers Guild."
AMG declared that under its basic agreement
with WGAW, dating back to 1948, a
clause forbids any guild rule "which affects
the business relationship of agents and
writers during the life of the agreement."
WGAW says its ruling would affect such
relationships only after the AMG pact expires,
but agreed to arbitration of the issue.
Meanwhile, the guild has sent questionnaires
to its membership, asking for specific
information on writer pacts with agents, to
guide its negotiations committee, headed by
Ernest Lehman, in upcoming talks with AMG.
Record Backlot Employe
Contributions to MPPC
HOLLYWOOD — More backlot employes
are contributing to the 1958 Motion Picture
Permanent Charities campaign than in any
other since the organization began its fund
raising in 1946, according to chairman Jimmy
Stewart.
A report sent Stewart by Carl Cooper,
director of the MPPC campaign in the 36
unions, guilds and crafts comprising labor's
executive committee, showed that 15,728
backlot workers have contributed $433,433
for an average of $27.56, the highest such
figure in American industry. Cooper also
stressed that with over a month to go in
the 1958 campaign, labor's contribution will
continue to increase.
18 Directors Being Chosen
For New ANTA Chapter
HOLLYWOOD— Ballot.s are being marked
on directors for the newly-established Los
Angeles chapter of the American National
Theatre and Academy. Nominations for the
18-man board included Helen Ai:isworth, Jon
Angelo, Gilmore Brown, David Bond, James
Butler, Wray Davis, Elmo Gambai-ana, Albert
Hackett, Frances Goodrich, Groucho Marx,
Kate Drain Lawson, Nico Lek DeTachinville,
Clarence Lane, Charlotte Motter, Jack Morrison,
Maidie Norman, Otto K. Oleson. Clarence
Straight, Dr. David W. Sievers. Walter
Wanger and Harry Zevin.
SAG Plans to Seek
Health-Pension Plan
HOLLYWOOD—At the armual membership
meeting of the Screen Actors Guild, attended
by approximately 1,000 motion picture stars,
character actors and bit players at the Academy
Award Theatre last week. John L. Dales,
national executive secretai-y, said that in its
next negotiations with theatrical and television
film producers, SAG expects that its
principal proposal will be for the establishment
of a health, accident, welfare and pension
plan paid for by the employers.
PREPARE PENSION DATA
While these contract negotiations will not
start for about two years, the guild already
is preparing for them and has retained as
pension consultants the fii-m of Martin
Segal & Associates, which previously assisted
the American Federation of TV and Radio
Artists in setting up a similar plan.
Presiding over the SAG meeting was Leon
Ames, formerly first vice-president, who was
installed as president to succeed Walter
Pidgeon. Other newly elected officers are
Howard Keel, first vice-president; John Lund,
second vice-president; Rosemary DeCamp,
third vice-president; Robert Keith, recording
secretary; George Chandler, treasurer;
board members, Louise Beavers, Hillary
Brooke, Harry Carey jr.. Chick Chandler,
Richard Crane, Nancy Davis, Ann Doran,
Frank Faylen, Richard Jaeckel, Louise Laureau,
Philo McCollough, Gil Perkins. Walter
Pidgeon.
DIRECTORS HOLDING OVER
Board members whose terms did not expire
this year are Sally Blane, Ward Bond. James
Cagney, Macdonald Carey, Fred Clark, Jackie
Cooper, Wendell Corey, Tony Curtis, John
Howard, John Hubbard, Ruth Hussey. Howard
Keel, John Litel, John Limd, Jimmy Lydon.
Jack Mower, Eva Novak, Donald O'Connor,
Ronald Reagan, Verne Smith, George Sowards,
Georgia Stark, Bert Stevens, Craig
Stevens, William Walker, Bill Williams.
Kenneth Thomson, guild television administrator,
reported that during the year ended
Oct. 31, 1957, the organization collected and
distributed to members 39.601 checks for a
total of $2,576,491 in residual payments on
TV entertainment films—more than in the
three preceding years.
The national paid-up membership of the
guild has increased to a record 11,174, compared
with 10,082 a year ago, it was reported
by treasurer George Chandler. Chandler said
that despite increased cost of operations, the
guild finished its financial year in the black
in the amount of $29,226.72, bringing the total
assets to $816,857.11.
W'l

'
Producer
Rodney
Ross Hunter Adds No. 6
To His Producing Slale
HOLLYWOOD — 'The Desert Flower," a
novelette by Margaret Cousins, which was
published in Good Housekeeping magazine
last September, was purchased by U-I and
assigned to Ross Hunter to produce.
The modem romantic comedy deals with
raised in a New Mexico ghost town by
a girl,
two old prospectors and an Indian woman,
who goes to Atlantic City as a contestant
in the Miss America beauty contest.
Acquisition of "The Desert Flower" gives
Hunter six stories in active preparation, as
well as one in current release and two editing.
Now in release is "My Man Godfrey.
Being edited are "The Wonderful Years,"
starring John Saxon and Sandra Dee, and
"This Happy Feeling, ' Debbie Re>aiolds-Curt
Jurgens starrer. In preparation is "And Ride
a Tiger," with June AUyson and Jeff Chandler
starring: "Bon Voyage," in which James
Cagney will star; "Imitation of Life," "The
Lillian Leitzel Story." and "Peter and Catherine."
Hal Roach jr. has announced plans to reenter
theatrical film production in association
with Carl K. Hittleman Pi-oductions.
marking the first feature films to be made
at the Roach lot since 1948, when Roach
made pictures for United Artist« release.
The deal with Hittleman calls for the
making of 12 pictures. First on the schedule
is "Pirate Woman," slated to roll January 15.
Other properties include "Water Hole," "Rebel
in the Sun," and "Rip Cord."
Currently all activity on the Roach lot is
television production, including "The Gale
Storm Show" and "Telephone Time" series,
with two other projected series, "Cindy" and
"Steve Canyon" in preparation.
• # *
Columbia Pictures announced the consummation
of a deal with Stephen Bosustow,
president of United Productions of America,
for Columbia to release UPA's first full-length
cartoon feature, "Magoo's Arabian Nights."
The Technicolor, widescreen production,
will bring that cartoon character, the nearsighted
Mr. Magoo, to the .screen in a daydream
that transports him to the colorful
realms of Arabian Nights fantasy.
The feature-cartoon is slat«d to go before
the cameras December 15, and is slated for
release in the autumn of 1958. Stephen Bosustow
will produce, and Pete Burness directs.
Book by Members of WGA
To Be Out Next Spring
HOLLYWOOD—"TV and Screen
Writing,"
a book written by 17 Writers Guild of America
members, will be published next spring by
the University of California Press. All rights
and royalties from this work have been assigned
by the authors to WGA for a special
educational fund.
The contributing writers are Erik Barnouw,
Gomer Cool, Reuven Frank, Hugh Gray,
Frank Gruber, Louis Jacoby, Hal Nater, Jesse
Lasky jr., Stephen Longstreet, Mary C. Mc-
Call jr., Frank Nugent, Charles A. Palmer,
Ivan Tors, E^agene Vale, Malvin Wald, Ellhu
Winer and Lola Yoakem.
John Agar, Jolm Hoyt and June Keeney
are the stars in AIP's "The Fantastic Puppet
People."
f^ecd^lcoe ^nxioelR^l
West: Harold Hecht planed in from Eoi-ope
to put Hecht-Hill-Lancaster's "Separate
Tables" into rehearsals.
« » *
West: Luigi Luraschi, director of Paramount's
international department, returned
from six weeks in Europe.
* * *
West: 20th-Fox executive production manager
Sid Rogell arrived home from Japan
where he spent four weeks on business.
« * *
East: Leonard Goldenson, AB-PT president,
planed out for New York after a quick
business trip here.
« * *
West: William T. Orr, TV topper at Warners,
is back from Gotham conferences anent
WB television production.
West: Producer Carlo Ponti arrived from
London for script conferences with co-producer
Marcello Girosi on their upcoming
Paramount production.
West: Rouben Mamoulian was in from
New York to begin preparation for "Porgy
and Bess," which he directs for Samuel
Goldwyn.
East: Producer Ai'thur Hornblow jr. planed
to Gotham for UA home office meetings.
* * »
East: Harry Cohn, Columbia Pictures president,
left for New York for home office
meetings.
West: U-I executive Vice-President Alfred
E. Daff planed in from studio executive conferences
in Gotham.
East: Allied Aitists vice-presidents Edward
Morey and Norton V. Ritchey returned to
the east coast after directors and stockholders
meetings here.
* * •
West : Bush, 20th-Fox eastern exploitation
director, is here for advertisingexploitation
meetings on "A Farewell to
Arms."
East : Plato Skouras planed to
Mexico City to set up production of his
"Sierra Baron" and "Villa!"
Ik * *
West: Universal President Milton R. Rackmil
planed in from New York huddles with
studio executives.
« o •
West: AB-PT President Irving H. Levin
arrived home from New Orleans to start
"Bourbon Street Blues."
Jim MacArthur Contract
Is Approved by Court
HOLLYWOOD — The three-year contract
between James MacArthur and Walt Disney
Productions was approved by Superior Judge
Harold Schweitzer. Under the terms of the
contract, the actor will star in one film
annually over the period and will get $2,500
weekly on a ten-week guarantee the first
year, with his salary jumping to $3,000 and
$3,500 per week the second and third years.
RKO Studio Property
Being Sold to Desilu
NEW YORK — Basic terms have been
agreed on for the acquisition by Desilu Productions
of the RKO studios and real estate
in Hollywood and Culver City, according to
Thomas F. O'Neil, board chauman of RKO
Teleradio Pictures, and Desi Arnaz, president
of EtesUu.
O'Neil said the deal affected only RKO
studios and real estate and had no bearing
on RKO's status as a worldwide producer and
distributor. He added that when the negotiations
were concluded, he will make a full
statement. Arnaz also said he would make a
statement at that time.
Negotiations are being conducted by Daniel
T. O'Shea for RKO and Martin Leeds for
Desilu.
Up
Technicolor Net Is
For 9 Months in 1957
HOLLYWOOD—President Herbert T.
Kalmus
announced that Technicolor, Inc., and
its wholly owned subsidiaries chalked up consolidated
net earnings for the first nine
months of 1957, after taxes, of approximately
$591,850, or 29 cents per share on the 2.033,904
shares of stock of Technicolor, Inc., outstanding.
This compares with $1,026,000, or
51 cents per share for the coiTesponding period
of 1956.
Dr. Kalmus said, "It was announced on
July 25, 1957. that the earnings per share,
after taxes on income, for the first six months
of 1957, amounted to five cents per share. An
operating loss of approximately six cents per
share was experienced during the third quarter
of this year, but this loss can be attributed
to a great extent to the cost of merchandising
Technicolor's vigorous diversification into the
field of Consumer Photographic Products.
"The resulting lo.ss of one cent per share
during the first nine months was offset by a
non-recurring profit, after taxes, during the
second quarter of this year of approximately
30 cents per share, resulting from the sale of
land in Van Nuys, Calif.," said Dr. Kalmus.
Flash 7-Second Trailers
For 'Farewell to Arms'
LOS ANGELES—A new concept of
"speed
selling" has been initiated by the David O.
Selznick Company with the use of flash
seven-.second trailers in theatres, flash .seven-
.^econd exposures on television and flash
seven-second spots on radio. Each quick exposure
gives the public the essential strong
selling points for Selznick's "A Farewell to
Arms," which opens with an invitational
world premiere at Grauman's Chinese Theatre
December 18.
The flashes consist of the bare announcement
that you will soon see the picture. In
the vi.sual spots on TV and theatre trailers
the announcement is superimposed in block
t>-pe over a silent .scene from the picture. The
theatre trailer is now playing, and radio and
TV "flash" spots will be released in two weeks.
Changes
Title
The Rawhide Breed lAAi to THE RAW-
HIDE TRAIL.
W-2 BOXOFFICE November 23, 1957

I
perhaps
MPRC Will Take Part
In ASA Conference
HOLLYWOOD—The Motion Picture Research
Council will be one of the key organizations
taking part in the eighth national
conference of the American Standards Ass'n
in San Francisco. William Kelley, MPRC
technical director, will represent the council
and deliver a paper, entitled "Standards in a
Nonstandard Industry."
The Hollywood section of the Society of
Motion Picture and TV Engineers held its
meeting last Tuesday (19) at NBC, opening
with the short subject, "Table 210," explaining
the clause in milita:-y contracts applying
to the production of documentaries. Glenn
E. Miller of Lockheed missile systems division
handled the naiTation. and papers were presented
by Derwyn M. Severy of Collision
Injury Research and Roy L. Wolford, photographic
suf)ervisor at Northrop Aircraft Co.
Ending a labor dispute that had picketed
the Disneyland amusement park one weekend
last month, office and clerical workers at
the park voted against affiliating with a
union.
Office Employes Union Local 30 and Teamsters
Local 952 had agreed to submit the
dispute to an election conducted by the California
State Conciliation Service. In the
balloting, a majority of the employes concerned
voted for "no union." The election
did not affect any of Disneyland's other employes
who already are represented by a
total of 36 union organizations.
Motion Picture Operators Local 150 will
hold its annual election of officers December
9. Four nominees are up for president, following
incumbent Wallace Crowley, who declined
to run again. The nominees are Mort Sand,
Frank McBryde, J. H. McDonald and Albert
Adams.
Opposing current business manager George
J. Schaeffer is Art McLaglin, and incumbent
secretary Charles Cowe is opposed by Charles
Vinceld.
Art Directors' Krizman
Talks Up Their Skill
HOLLYWOOD—stressing
the complaint of
the art directors that the industry's present
global production policy is depriving many
Hollywood workers of employment. Serge
Krizman. president of the Society of Motion
Picture Art Directors, is making the round
of the studios, in his official capacity, outlining
to production chiefs the claims of the
ai-t directors that they can duplicate any
location sites In the world, and that It is
unnecessary and wasteful to shoot any pictures
abroad.
New 'U' Post to Geo. Swink
HOLLYWOO D—Universal has signed
George Swink, former assistant head of the
RKO editorial department and more recently
with Wyler-Peck Productions, for the newly
created jwst of head of the studio editorial
department. Phil Scott, a member of the
editorial department for the past 11 years,
will be Swink's assistant.
TOO
numerous to warrant recapitulation
are the complaints that during recent
seasons have been tossed at the
Academy of Motion Picture Arts and Sciences,
its overall modus operandi,
the timing of
its annual bestowal of
awards, and what's
been your pet peeve
about Oscar?
Most vehement and
frequent of such
squawks have found
genesis in the fact
that it has been necessary
for the Academy
to turn to the automobile
industry for the George Seaton
sfwnsorship that defrayed
the considerable costs of telecasting
the Annual Awards event. Countless industryites
and the railbirds who comment on
their thinking have repeatedly stres.sed the inexplicability
of a situation in which outsiders
were called upon to pick up the tab
for the most conspicuous yearly party tossed
by a business which itself spends countless
millions in advertising; which has been scraping
the bottom of the barrel in an effort to
uncover some ballyhoo gimmick that might
re-win its so-called lost audience; which has
been frank to admit that the Oscar glitterfest
—for all its averred frailties—undoubtedly
does more than any other one thing to keep
alive the public's interest in theatrical motion
pictures and those who create and appear
in them.
Because of the recently-culminated and
widely-publicized deal through which the industry
itself will, at long last, finance the
Academy's big night, removed has been the
cause for that No. 1 beef. And accompanying
it into oblivion should be all of the less imf)ortant
carping and heckling of Academicians
and their operations.
Every branch of the industry can benefit
itself financially and prestigewise by standing
four square behind president George Seaton
and his fellow Academy members in their
efforts to make 1958's Awards Event the biggest,
best publicized, mast glamorous of its
kind in Oscar's history.
Verily, the prodigal has returned and those
who produce, distribute and exhibit theatrical
film fare should bend every effort to make
certain that the fatted calf which will be
barbecued to celebrate the homecoming is so
corpulent that it will enrich all concerned.
rrom Leo's lionets a contribution to the
ntce-work-if-you-can-pet-it department in
tlie intelligence tliat "While on his current
visit to Paris, London and the Riviera, Soi C.
Siegel will line up three l)eautiful girls to
malte a global tour of the world in connection
with his production of "Les Girls' at
MOM."
That hoary cliche of philosophy and discourse
about the well-known grain of salt
was accorded ample opportunity for an overtime
workout upon a recent occasion when
Hollywood producers were told about their
financial future by Milton J. Shapp, president
of the Jerrold Electronics Corp. of Philadelphia.
Shapp, whose company developed the Jerrold
Cable Theatre, now being given its
initial tryout^to the tune of nationwide interest
and ballyhoo— in Bartlesville, Okla.,
was principal speaker at a dinner-business
meeting of the Screen Producers Guild.
"The biggest screen in the motion picture
industry today is 21 inches." Shapp declared,
and added. "The financial future for movie
producers, distributors and exhibitors alike is
tied dli-ectly to the ability of the motion picture
industry to find the most efficient way
to place its finest product on television
screens in America's homes—and to collect
from the viewers for the privilege of watching
these shows."
So as to establish that his commentary was
not entirely altruistic and conceived only
with the frightening fiscal fate of filmmakers
in mind. Shapp had a few thousand moreor-less
well chosen words to .^^tress the superiority
and greater practicability of his cable
theatre over other approaches to pay-as-youview
video, most especially the scrambled telecasting.
Witness:
"There is a big difference in concept between
scrambled broadcasting and cable theatre.
It is extremely important that movie
producers, film distributors and exhibitors
understand this clearly. Scrambled broadcasting
is but another form of telecasting that
would enable a broadcaster to transfer part
a major percentage i of the financial
load of programming his TV station from advertisers
to viewers. Cable theatre carries
the boxoffice entertainment to the patrons,
thus enabling the exhibitor to encompass the
entire community within the 'cable walls' of
his new theatre. It will enable exhibitors to
regain the audience they have lost to television—not
by competing with the 21 -inch
.screen, but by using it."
Be that as it may, surveying the announced
plans of the most prominent and successful
of producers indicates that for a long time to
come they expect to starve making pictures
for initial exhibition in those archaic ol' theatres
and on screens somewhat larger than 21
inches.
Unusually intelligent casting—a rarity In
Cinemania—is found in the Freres Warners'
decision to have Errol Flynn portray the late
John Barry more in "Too Much, Too Soon,"
screen version of the widely read tome by the
great profile's daughter, Diana Barrymore,
A macabre touch from Teet Carle's Paramount
praisery relates that "FMrst scene of
Alfred Hitchcock's 'From Among the Dead'
was filmed in an abandoned cemetery, adjacent
to a church. Midway through the
scene, the Paramount troupe stopped work
to observe a respectful quiet as a funeral
procession passed by."
The same thing happens when troupers
pass the office of Bob Goodfried.
BOXOFFICE November 23, 1957 W--3

now
Angels Camp Offers
$10,000 for Premiere
ANGELS CAMP, CALIF.—William P.
Broidy. executive producer of Allied Artists'
•BuUwhipped.
" being filmed here, with
Guy Madison and Rhonda Fleming starred,
has been offered $10,000 by Mayor John P.
Lemue to hold the world premiere of the
picture here. Mayor Lemue, representing the
Calaveras County Chamber of Commerce,
the board of supervisors and other organizations,
offered the money to underwrite all
expenses in staging the premiere when it
was learned that Broidy planned to premiere
the film in Abilene, Kas., actual locale of
the picture being directed by Harmon Jones.
Broidy, meanwhile, said he will wait and
see what the Kan.sas town will offer.
"The Ten Commandments" will have its
Hawaiian premiere at the Consolidated
Amusement Co.'s Kuhio Theatre in Hawaii
on December 13. Consolidated and Paramount
are making plans for a gala invitational opening
with a full attendance of the island's
religious, civic and educational leaders. The
film will be presented on a schedule of two
performances daily, with reserved seats at
evening showings.
A dual premiere to be held simultaneously
m New York and Los Angeles has been
scheduled for "Wild Is the Wind," the Hal
Wallis Paramount production starring Anna
Magnani, Anthony Quinn and Anthony
Franciosa.
The L.A. premiere will be a benefit performance
sponsored by the Merchants Club
of the City of Hope, with proceeds devoted
to establishing a teenage patients wing at
the City of Hope Hospital in Duarte, Calif.
Both premiere showings will be formal
gala affairs with an array of film personalities
and civic dignitaries expected to attend
The L.A. showing will take place at the Pour
Star Theatre on December 11 The New
York premiere is set for the same date at
the Astor Theatre for the benefit of WAIF
and mtercounty adoptions division of International
Social Service.
• t
The western premiere of Perlberg-Seaton's
Teacher's Pet," starring Clark Gable and
Doris Day, scheduled for the pre-Easter 19,58
season, will be sponsored by the 8 Ball Welrinh
w",'?''*''°"
^ °' '^' Angeles Press
Club, wil lam Pigue, chairman, announced
Date of the premiere and theatre
made will be
known in the next two months
The 8 Ball welfare Foundation is the
chanty club's
organization. "ThL, fund is used exclusively
for charitable purposes," said
and we Pigue
hope to make the Teacher's Pet'
r;? r °"' °' '''' "^^^ memorable In nlghtL
Hollywood history."
^
The picture, a comedy, concerns the
paper news-
business, and Is a Paramount release.
MGM Plans Expansion
In Television Field
HOLLYWOOI>—The phUo.spher—or was it a
writer?—who first had something to say about
"how the mighty are fallen. " could possibly
find substance for his observation in the
news that Metro-Goldwyn-Mayer is perfecting
elaborate plans for making its vast Culver
city filmmaking plant and its other comparably
far-reaching facilities available to
even a greater extent to that ol' debbil television.
It was disclosed by Charles C. "Bud" Barry,
vice-president in charge of television for
MGM, that MGM-TV is exploring the possibility
of production deals with outside
talent, with the latter coming into the Metro
telepicture as independents, with participating
deals, with the company financing, or
with MGM in outright purchase of series
ideas.
"We are not saying the only TV properties
we do must be based on MGM films," said
Barry. "We will do some from such films as
well as the studio's unproduced properties,
but there is no rigidity in our thinking. We
are not saying no to any good ideas presented,
and we welcome talent ideas from the
outside."
The executive added that the TV branch
intends to launch two new pilots in January
and that 30 prop>erties are being considered
at the present time. He revealed that MGM-
TV is currently in negotiation to rent space
to independent vidfilmeries.
"We want Metro to be ope of the most
important lots in town," he said, "both in
movies and TV. We have 187 acres not fully
utilized here, and want to see capacity TV
operations here. There is a more aggressive
attitude toward TV on the management side
today. Loew's president Joseph R. Vogel is
tapping the creative force today; he wants
new blood, new thinking, new ideas. There
was a tendency on the part of major studios
to treat TV like a stepchild a few years ago,
but such thinking has been revised in the
last two years."
Citing Columbia and Warner Bros, as
pioneers in the TV field, Barry said that
MGM's TV film operation is just getting
under way, with a goal of $1,000,000 set in
business the first year which they expect to
top.
Sol C. Siegel Prepares
For Next Three Films
HOLLYWOOD—With "Les Girls' in relea.se
and "Merry Andrew" previewed. Producer
Sol C. Siegel has started preparations
for his next three productions to be released
by MGM.
First film slated to roll is "Some Came
Running," from James Jones' forthcoming
new novel and the screenplay by John Patrick,
to be followed by "I Thank a Fool," to star
Ingrld Bergman from Patrick's screenplay,
and "Bachelor in Paradise," from the novel
by Vera Caspery.
$1,000 Life Policy Set
For 'Macabre' Patrons
LOS ANGELE S—Negotiations for the
worldwide distribution by Allied Artists of
William Castle's "Macabre. " a horror-.suspense
film, have been completed. A feature
of the distribution contract provides for the
issuance to all patrons of the film of a
$1,000 life insurance policy, underwritten exclusively
by the world's largest insurance
company, and payable in the event of death
by fright during the performance of the film.
Negotiating for Castle, who produced and
directed the Robb White screenplay, was
Edwin Zabel, while G. Ralph Branton, vicepresident,
and George D. Burrows, executive
vice-president and treasurer, represented Allied
Artists.
« * •
"Diamond Safari," the picture which Edward
Dukoff. in partnership with the Schlesinger
Organization of South Africa, produced
in thai country two years ago, has been set
for a 20th-Fox release, shortly after the first
of the year.
Gerald Mayer was producer-director of the
Kevin McCarthy, Andre Morell, Betty Mc-
Dowall starrer.
Wilcoxon Gives Comments
At Air Force Ceremony
HOLLYWOO D—Highlighting Air Force
Academy Day at a luncheon-meeting of the
Los Angeles Advertising Club at the Hotel
Statler. Henry Wilcoxon, producer of "The
Buccaneer," gave the commentary for the
design of a family of distinctive uniforms
for the Cadet wing of the U.S. Air Force
Academy by Cecil B. DeMille, Wilcoxon and
John L. Jensen, artist-designer on DeMille's
staff.
The newly created uniforms were "modeled"
by Air Force cadets. Participating in the
program were Major General James E. Briggs,
superintendent of the Academy in Colorado,
and members of his official staff.
The uniforms were developed by DeMille
and his associates at the request of two Secretaries
of the Air Force. Harold E. Talbott
and Donald A. Quarles, now Deputy Secretary
of Defense.
William Faris to Produce
Six Films for Embassy
HOLLYWOOD—A deal has been closed
between William J. Faris, producer of General
Teleradio's Gangbusters TV series, and
Joseph Levine, president of Embassy Pictures,
calling for Faris to pi-oduce six pictures on
budgets of around $100,000 each, RKO will
distribute the films abroad, and Levine domestically.
Faris plans to start two untitled prison pictures
within a month, back-to-back at the
state penitentiary at Crescent City. Nevada.
'The Dam' to 20th-Fox
HOLLYWOOD-"The Dam," a short
story
Fox. Three sequences of the story will be
the stars which Elia Kazan will produce
and direct on the studio lot early next year
W-4
Glenn Ford to Narrate
HOLLYWOOD— Glenn Ford will sen'e as
nairator at the Bonds for Israel program
scheduled for December 18 at the Shrine
Auditorium. Ford recently completed MGMs
"The Sheepman" and is preparing to star in
"The Tunnel of Love."
Sales Duties to Milt Moritz
HOLLYWOOD — Milton Moritz. who recently
joined American International Pictures,
has been appointed assistant to Leon
P. Blender, general .sales manager, in addition
to assisting Pi'esident James H. Nicholson
on advertising and exploitation.
BOXOFFICE November 23, 1957

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DENVER 5, COLORADO SEATTLE 1, WASHINGTON LOS ANGELES 7, CALIFORNIA SAN FRANCISCO 2, CALIFORNIA SALT LAKE CITY UTAH

. . Among
.
.
LOS ANGELES
l^urray Peck succeeded Paul Mart as manager
of the Crest Theatre in Westwood.
Mart resigned to join Topaz Films as an
associate producer. Peck previously was in
the theatre business with Milt Arthur. Long
Beach: G&S, Los Angeles, and in the Pacific
northwest . those who attended the
TOA convention in Miami Beach are Burton
Jones of the Capri Theatre in San Diego;
Ed Miller, John Filbert Theatre Supply Co..
and Ed Hunter. Gilboy Film Delivery and
Air Dispatch.
. . .
Syd Lehman, the Exhibitors Service, celebrated
a birthday Mr. and Mrs. Fred
Siegel of the Palomar Star Theatres celebrated
their 43rd wedding anniversary with
their sons Bob, John and Fred jr. at a gala
Marv Dinigan
dinner at Trader Vic's . . .
of the Hub Theatre in Blythe was in the
Community Hospital in Riverside for .surgery
. . . Sympatliy to Mr. and Mrs. Murray
Gerson on the death of theii- baby daughter.
Murray is sales manager for Universal in San
Francisco, and formerly was a salesman here.
The Marcal Theatre on Hollywood boule-
ChoicFof showmen everywhere
FOR SPECIAL
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PICTURE
SERVICE
TRHILERS
Address rouR neit order to
12S Hyde Si. San Franciieo
J. CAUfORmA * GECALD L KARSKI PBES
.
. . . Newt
vard. first opened by Mark Hanson in the
1920s, is being converted into a church
Ralph Taplinger. Wilshire Theatre, Fullerton,
was in booking and buying
"Red" Jacobs of Favorite Films announced
a 30-theatre day-and-date opening of "Walk
Into Hell" and "Guns Don't Argue" on December
Jerry Zigmond, general manager
4 . . . of the Paramount Theatre in downtown
Los Angeles, returned from a San Francisco
Lloyd Katz of the Nevada
business trip . . .
Theatre Corp. was on the Row booking and
buying.
'Invisible Boy' in Multiple
Los Angeles Area Booking
LOS ANGELES — 'The Invisible Boy."
science-ficticn drama produced for MGM by
Nicholas Nayfack and directed by Herman
Hoffman, has been booked for a multiple
opening in this area December 4 at the State
here, the El Rey, Miracle Mile; Iris. Hollywood;
the Bay. Pacific Palisades; Crest, San
Fernando; Capitol. Glendale; the Covina Theatre;
the Center, East Los Angeles; the
United Artists. Inglewood; Lyric, Huntington
Park, and the La Mirada Drive-In. The
United Artists, Pasadena, will join the group
above December 11.
Judge a Lodge Contest
HOLLYWOOD—Actors John Lupton and
Michael Ansara were guest.s of honor at the
fourth annual dance of the Pioneer chapter
cf DeMolay, at the Ambassador Hotel. Lupton
and Ansara acted as judges of the Mi.ss
DeMolay beauty contest.
Arizona Ass n to Hear
Telemovie President
HOLLYWOOD—The December 4 meeting
of the Aiizona Theatre Owners Ass'n. to be
held in Phoenix, will hear Walter J. Dennis,
president of Telemovie Development Co,
speak on "Cable Theatres—The Exhibitors'
Place in Television," during which he will
outline plans for the installation of the first
cable theatre on the west coast by his company
in Oceanside, California.
Accompanying Dennis to the exhibitors
meeting will be Will Baltin, vice-president
and general manager of Telemovie, and J. E.
Poynter. trea.surer of Telemovie and president
of the Film Booking Service of California.
George N. Dramas is president of the
Arizona association.
RKO and WB Will Film
'The Naked' in Panama
HOLLYWOOD—RKO Radio and Warner
Bros, studios jointly announced tliat arrangements
have been made with the government
of Panama for permission to lens "The Naked
and the Dead" in that countiy, marking the
first HoUj^vood feature to be produced there
since 1923.
Producer Paul Gregory. Director Raoul
Walsh, and the cast, headed by Aldo Ray have
planed to Panama for work before the film
goes before the cameras about mid-December.
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'-TRANS
W-6 BOXOFFICE November 23. 1957

. . Henry
—
—
—
—
—
—
—
—
Tracy, Calif., Institution
Hosts Film Officials
LOS ANGELES— Earlier this month, the
Deuel Vocational Institution in Tracy, Calif.,
was host to a group of film distributors,
associates and guests for a dimier and tour
of its facilities, including a demonstration
of the institution's motion picture equipment.
Invited from San Francisco were Mi-, and
Mrs. William C. Degliantoni, booker, Columbia;
Mr. and Mrs. Bill Lanning, office manager,
Columbia; Gorman Wallace, booker,
MGM; Ray Haberland, booker. Warner
Bros.; Arnold Lavagetto, booker. Paramount;
Ray Richman, sales representative. National
Screen Service; A. Nelson, Gilboy Delivery
Service; Joe Cane, booker, 20th-Pox; Roy
Bozarth, booker, U-I; Fred M. Smith, booker,
UA. and Leslie Abbott, sales engineer, B. F.
Shearer Co. Also invited were Mr. and Mi's.
Don Smith, theatre manager, Tracy, and
F. Saleas Porras, Azteca films booker. Los
Angeles.
The following institution officials and their
wives attending were Ray Todd, Joseph
Lorensen, R. Caskey, Jack Lapsys, Harry
Smith.
Deejay Finley Will Film
Two Musical Pictures
HOLLYWOOD—Larry Finley. disc jockey
and television emcee, has formed a motion
picture production company, and has scheduled
two musicals for filming early next
year in which top recording artists will be
starred. The filmusicals, "Flight With Music"
and "You Go Your Way," will be produced
under the banner of Larry Finley Productions.
Exploitation tieups with various recording
companies are ah-eady being aiTanged,
and negotiations are on for Eddie Buzzell to
direct both features.
Joe Pasternak and MGM
Negotiating New Deal
HOLLYWOOD — Joe Pasternak, who recently
left MGM after 26 years, is currently
negotiating a new deal with the studio which
would give him a percentage of the profits
of the pictures he produces. Last week, Pasternak
left Columbia, where he was partnered
with Sam Katz in an independent unit.
Euterpe Productions, which did not make
any films during the 11 months at Columbia.
It is reported that Katz would not be associated
with Pasternak in the deal under way
at
MGM.
Richard Taber Is Dead
NEW YORK—Richard Taber, stage, screen
and television actor, age 73. died at his home
here Saturday (16). He was co-author with
James Gleason of "Is Zat So?" a farce which
ran more than tw'o years on Broadway during
the 1920s. His last appearance was in "Born
Yesterday," with Maiy Martin, on television
last spring. Taber also appeared in a number
of motion pictiu-es, the most recent being
"The Naked City" in 1948.
27 Theatres Book 'Happy'
LOS ANGELES—A 27-theatre booking in
the Los Angeles area has been given Allied
Artists' "Let's Be Happy." The Marcel Hellman
musical, starring Tony Martin and
Vera-Ellen, will open November 27 with Walt
Disney's 'Perri."
DENVER
pill Hobson, manager for Distributors Corp.
of America here and in Salt Lake City,
underwent an operation in the Latter Day
Saints Hospital in the latter city. He is
C. U. Yaeger, president
recuperating nicely . . .
of Atlas Theatres, spent a couple of
weeks at the home office here . . . Esther
Newman, booking clerk at MGM, will be
married to Dr. Irwin Pass in New York City.
They will make their home in Ohio.
W. C. Porter, Allied Ai-tist.s auditor, was
in from his Kansas City headquarters . . .
Chapter 10, Women of the Motion Pictui-e
Industry, has scheduled a series of monthly
screenings, to be accompanied by a supper,
to raise funds to be used to entertain the
international convention here September
12-14. The charge will be $1 a person. The
group is also making Christmas candles and
button bracelets, whicli will be sold for the
.same purpose.
. . . Frank
Mayer Monsky, manager for Universal, and
wife went east on their vacation
Carbone, Paramount booker, became father
of a baby daugliter . Friedel, MGM
manager, is back at work following a hospital
stay.
Theatre folk .seen on Filmrow included
Dave Edwards, Salt Lake City; John Sawaya,
Ti-inidad; Orland Koontz. Alamosa; C. E.
McLaughlin, Las Animas; Mr. and Mrs. Don
Monson, Rifle; Mr. and Mrs. Thos. Bradley,
Cheyenne; Mi-, and Mrs. Harold McCormick,
Canon City, and Lloyd Greve, Eagle,
$20,000 Fire Empties
Orpheum at Portland
PORTLAND—A fire, believed caused by
friction from a pulley operating the draperies,
emptied the Orpheum Theatre shortly after
the noon opening Tuesday and caused damage
estimated at S20.000, Oscar Nyberg, Fox
Evergreen manager, reported.
About 40 patrons left the theatre in an
orderly fashion after the fire was discovered
by William Sayre, theatre engineer. Sayre
told firemen he discovered the fire when he
entered a rear door. An asbestos curtain in
front of the motion picture screen dropped
down into place, keeping the blaze from
spreading.
There was considerable damage to speakers
and other equipment behind the screen.
Nyberg closed the theatre and stagehands
went to work immediately repairing fire damage.
A new screen was installed and Nyberg
was able to announce shortly afterwards that
the theatre would open Wednesday as scheduled
with "The Story of Mankind."
At first it was thought the damage was
more extensive and that the theatre would
have to be closed several days.
Paul Lang Is Promoted
To Para. Business Post
HOLLYWOOD—Paul Lang, veteran employe
of Paramount, was promoted to the
post of business manager of the spiecial photographic
department, succeeding Rudy Nelson,
who re.signed to go east where he will
direct independent films.
Lang has been the technical assistant to
Farciot Edouart, head of studio transparencies,
and has worked in that department for
the last 22 years.
'Rock' and 'Rodan!'
Top Grosses in LA
LOS ANGELES— "Jailhouse Rock," paij-ed
with "Domino Kid," and "Rodan!" coupled
with "Hell in Korea," both opened with strong
135 per cents. Top opener was arty "Fire
. 100
. .
Under Her Skin" which checked in with a
hefty 150. On the holdover front, "Les Girls"
in its second round led with a hot 205, while
"Pal Joey" held firm in its fourth week
with 180.
(Average Is 100)
Beverly Canon The Third Man (RFDA), 2nd wk
Carfhay Circle Around the World in 80 Doys
:UA), -ISth wk
345
Chinese Kiss Them tor Me (20fh-Fox)
80
Downtown Paramount The Tin Star (l^ara);
Triple Deceotion (RFDA), 2nd wk 55
Egyptian Pol Joey (Col), 4th wk 180
El Roy and 6 drive-ins The Story of
Mankind (WB) 80
Fme Arts The Happy Rood (MGM) 75
60
Four Star Four Bogs Full (Trans-Lux), 2nd wk.
Ins Stopover Tokyo (20th-Fox);
Bock From the Deod (20th-Fox), 2nd wk
Fox Beverly, New Fox, State and 10 drive-ins
50
Jailhouse Rock (MGM), Domino Kid (Col) 1 35
Fox Wilshire Adam and Eve 'Constelacion) 65
HoA'aii, Orpheum The Hunchback of Notre Dame
(AA); Portland Expose (AA), 2nd wk 50
Hillstreet, Uptown, Vogue and 9 drive-ins
Rodan! fDCA); Hell in Korea (OCA) 135
Pantages Les Girls (MGM), 2nd wk 205
Vagabond Fire Under Her Skin (SR)
.150
Warners Beverly Rointree County (MGM),
6th wk
100
Warners Hollywood Seven Wonders of the
World (Cineramo), 24th wk 145
Second Week
'Mad Ball'
Paces Portland at 165
PORTLAND—"Operation Mad Ball" took
honors here with an estimate of 165 per cent
in its second week. Four art theatres are
going full blast. All reported fair business.
Aloddin Richard III (Lopert) 125
Fox Bottle Stripe (NTA); Armored Attack
(NTA), reissues 100
Fine Arts Nana (Times) 100
Guild The Rising of the Moon (WB) 100
Liberty Jailhouse Rock (MG.M), 2nd wk 140
Orpheum Operotion Mad Ball (Col), 2nd wk. 165
Paramount The Devil's Hairpin (Para). . . . . . 1 50
26th Avenue Umberto D (Harrison) 100
Perri' Big 150 in 4th
Denver
Week at
DENVER— Busines.

^^^B
Long-Term Contract
For Adler at Fox
NEW YORK—Twentieth Century-Fox has
signed Buddy Adler, executive in charge of
production since early
A .
t
J^I^H^
g i^ n^r'
1956, to an exclusive,
long-term contract as
executive head of all
production. Spyros P.
S k o u r a s, president,
said Tuesday (19 1 that
the contract had been
approved unanimously
1 ^y '^^ board.
'
"The new contract,"
^^H ^^
J^U
UKjk Skouras said, "emphasizes
the company's
Buddy Adler confidence in Mr. Adler
as one of the most
important creative talents in the industry today
and rewards Adler for the outstanding
contributions he has made to the firm over
the past years."
Adler will supervise an expenditure of
more than $60,000,000 during 1958. During
that time, 20th-Fox will release more than
70 feature-length productions, the largest
number of major productions ever to be
released by a single company during a
single
year.
Adler has personally produced such major
pictures as "Love Is a Many Splendored
Thing." "Anastasia," "Bus Stop," "Heaven
Knows, Mr. Allison" and "A Hatful of
Rain." Last March, he won the Irving Thalberg
award.
use Group Editing Film
Provided by Sam Spiegel
HOLLYWOOD—A special
20-minute documentary
film will be produced by the department
of cinematography of the University
of Southern California from footage provided
by Producer Sam Spiegel especially filmed
during the production of his Columbia release,
"The Bridge on the River Kwai." This
will make the first instance of such cooperation
between an educational institution and
a major feature picture producer, it was
announced by Dr. Robert Hall, head of the
department of cinematography.
The special "Kwai" subject will be produced
by students, under the supervision of
instructors. It is planned to have the audiovisual
division of the School of Cinematography
distribute the film for both educational
and regular theatrical exhibition.
10,000 Still Blowups To Go
Out on 'Tom Thumb'
HOLLYWOOD—Producer George Pal plans
to send enlargements of one or two key stills
to civic organizations throughout the U.S.
as part of a preselling campaign for his initial
independent Galaxy Pictures production,
"Tom Thumb," for MGM release. Approximately
10.000 photos, in color, will comprise
the broad.side, suggesting magnitude and
novelty of the part puppetoon and part liveaction
film, which Pal will start Monday (25)
at the British-MGM studios with Russ Tamblyn
enacting the title role.
Carl Reiner, TV comedian, will star witli
Glenn Ford and Doris Day in MOM's "Tunnel
of Love."
PORTLAND
Wisitors in Portland included Allan Welder
of MGM. working on "Les Girls." Taina
Elg, one of the stars of the film, is scheduled
for an appearance at the Auditorium here
Monday (25) for a benefit to raise money for
a Portland State College Finnish classroom.
She will help promote the picture Tuesday
and Wednesday. The film is booked into the
Liberty for Thanksgiving.
Willard Coglan, working on Warner Bros.
"Sayonara," arranged a conference telephone
interview with Marlon Brando for the
Oregon Journal motion picture editor. Eleven
theatre editors along the coast and Rocky
Mountain area were in on the highly interesting
call which rated space in the Portland
daily.
J. R. Mendenhall Serves
On Rotary Committee
BOISE. IDA.— J. Roger Mendenhall, owner
of the Mendenhall Theatre Co. here, is serving
as a member of the Rotary International
foundation fellowships and international
student exchange committee for the fiscal
year 1957-58.
Born in Boise, Mendenhall attended the
University of Washington in Seattle. He has
been a memtier of the local Rotary Club since
1931 and is a past president of the club. He
has served Rotary International as a district
governor and committee member.
He is a member and past chairman of the
Boise Airport Commission and has been active
in theatre industry organization for
many years. During World War II. he was an
officer in the Air Force.
American International Pictures has signed
Marlene Willis for a featured role in "The
Fantastic Puppet People."
PLAN -MAtiOO' FEATURE — Stephen
Bosustow, left, president of UFA, which
products the "Mr. Magoo" cartoons for
Columbia release, closes a deal with A.
Montague, seated, vice-president of Columbia,
and Rube Jackter. Columbia's
general sales manager, for the Technicolor,
widescreen full-length cartoon feature,
"Magoo's Arabian Nights," which
will go before the cameras December 15,
for Columbia release in the autumn of
1958. Bosustow will produce and Pete
Burness direct.
Danish Team to Produce
For American Market
NEW YORK—Griffin Films, Inc., has been
formed by Astrid and Bjarne Henning-Jensen,
well known European husband-and-wife
team, to make features abroad for the U. S.
market. The company was organized in
Panama and will have offices in New York
and Copenhagen. Also associated with it are
Harold Kovner, a director of National Telefilm
Associates, who has figured in the fUm
import field, and Herbert L. Steinmann, a
chemical company executive who has also
imported films. Officers will be elected soon
and releasing arrangements made known.
The Henning-Jensens are in the U. S. to
interview actors for the first Griffin production,
"A Trip to Myself." a comedy to be shot
mostly in Lapland and in widescreen and
Eastman Color. Two American women and
one American man will appear in it along
with Swedish actors and Laplanders. Dialog
will be in English. The film cost will be
something under $500,000. The hu.sband-andwife
team will write, produce and direct it.
The company schedule calls for four films in
three years.
Husband and wife leave for Hollj'wood in
a few days. They have received numerous
film awards at Cannes, Edinburgh, Venice
and Manheim. Their "Where Mountains
Float" received an Academy Award nomination
in 1956 for feature-length color documentary.
DOS to Tailor Promotion
On 'Arms' to Theatres
LOS ANGELES—Coordination of publicity,
advertising and promotion has been establislied
between the David O. Selznick organization
and managers of theatres in the Los
Angeles area which will launch Selznick's
"A Farewell to Arms" the day following the
film's December 18 world premiere at Grauman's
Chinese Theatre.
Pete Latsis of Fox West Coast's advertisingpublicity
department is supervising the FWC
operation through which Selznick provides
the theatres with specially prepared stories,
art and other promotion material. Tlieatre
managers cooperating in the promotion are
Ralph Hathaway. Grauman's Chinese; Don
Finzer, Los Angeles; Dick Mason, La Reina,
Sherman Oaks; Carl Meeker. Alex in Glendale;
Robert Burdick. Academy in Pasadena;
Floyd Watt. Academy in Inglewood; Louis
Grimm. Village in Westwood. and Bill Sorenson
of the West Coast in Long Beach.
UA Music Subsidiaries
To Bow on 'Legend' Theme
HOLLYWOOD—United Artist,-,' newly organized
record and music publishing subsidiaries
will be launched with the title song
from "Legend of the Lo.st." the company's
Christma-s release starring John Wayne,
Sophia Loren and Rossano Brazzi. according
to Max E. Youngstein, president of United
Artists Records and United Artists Music
corporations.
The title theme. "Legend of the Lost," with
new lyrics by Don Wolf adapted from a song
written for the film by Italian composer
A. F. Lavagnino, will be released to coincide
with the picture's premieres throughout the
U.S. in December.
W-8 BOXOFFICE November 23, 1957

—
— ——
—
. . Sidney
. . The
. . Pete
Allied ITO Board Votes
Approval of Showrama
KANSAS CITY — Kansas-Missouri Allied
directors held their monthly meeting in the
offices here on Tuesday (19) with Mrs.
Ophelia Adams and her brother Rud Lorenz
of El Dorado, Kas., sitting in as guests.
Beverly Miller, president, and Jay Wooten,
national representative, reported on the National
Allied board meeting and convention
held recently at Kiamesha Lake, N. Y.
The board voted to approve all resolutions
passed at the national meeting and also approved
the combined Allied-KMTA Showrama
scheduled for March 11, 12 and 13 at
the Pickwick Hotel here. Several businessbuilding
plans came in for discussion and
two or three ideas, which met with special
favor, were chosen for intensive followup
work.
The industry's new slogan, "Get more out of
life—Go out to a Movie," was heartily endorsed
by the group. Allied members will be
urged to write their congressional representatives
urging the passage of accelerated
depreciation allowances for theatre equipment.
Films Council Launches
Toys for Tots Campaign
ST. LOUIS—The Marine Corps Reserve and
the Better Films Council of St. Louis kicked
off their 1957 Toys for Tots drive Saturday
1 23 1. Nearly 200 Shell service stations in the
area will serve as toy collection headquarters.
The toys will be picked up at the service
stations by Marine Corps, reservists for delivery
to the Board of Religious Organizations
toy shop.
There they will be repaired and painted,
if necessary, prior to being given to parents
of needy children for Christmas presents to
the youngsters. For the November 23 kickoff
a number of motion picture theatres presented
a 1 p.m. toy matinee with the admission
price a new or used toy. If persons wish
to donate a large number of toys to the drive,
arrangements will be made for a pickup at
their homes.
More Ozoners Shuttered
ST. LOUIS — A number of additional
drive-ins in this area have recently closed
for the season, including: East St. Louis, East
St. Louis, operated by Publix Great States:
Shop City, East St. Louis, Jablonow-Komm
Theatres: Parkade, Columbia, Mr. and Mrs.
Herbert Jeans; Charleston. Charleston, Geraldine
Twitty and Earl Ferrell; 21, Ellington,
Harold Larkin and Claud Davis; Fulton, Fulton,
Commonwealth Amusement Co.; Parkview,
Jackson, J. C. Crites and Harry Mc-
Dowell.
KofC Condemns Airers
EAST ST. LOUIS, ILL.—Members of the
Knights of Columbus Council recently adopted
a resolution condemning three area drive-ins
on the grounds that they had been showing
"immoral and obscene" motion pictures. The
resolution also urged members of the council
not to patronize the three drive-ins as long
as the management continues "to show such
pictures." The drive-in theatres are the Shop
City, the Mounds and the Bel-Air, all operated
by the Jablonow-Komm theatre interests.
Chicago Blames Flu
For Business Slump
CHICAGO— It was the general opinion
that the increasing number of flu cases had
something to do with keeping business down
below estimates set early in the month. However,
"Stopover Tokyo" was a bright spot in
the list of newcomers. It scored in the upper
brackets at the Oriental. Business for other
newcomers wasn't looked upon as too disappointing.
(Average Is 100)
Carnegie Escapade (DCA); The Naked Eye
(Films Reps) 180
Chicago Operation Mad Ball (Col), 2nd wk 210
Cinema Town on Trial (Col) I 90
Esquire Doctor at Large (RFDA), 2nd wk 200
Garrick The Devil's Hairpin (Pora); Mister
Rock and Roll (Para) 200
Grand Whispering Smith (Paro); Streets of
Laredo (Para), reissues 195
Loop Perri (BVl, 5th wk 195
McVickers Raintree County (MGM), 3rd wk. ..300
Monroe Enemy From Space (UA); Street of
Sinners (UA) 200
Oriental Stopover Tokyo (20th-Fox) 225
Palace Seven Wonders of the World (Cineroma),
49th wk 325
Roosevelt The Brass Legend (Para); Gunsight
Ridge (Para) 210
State Lake Pol Joey (Col), 3rd wk 225
Surf Four Bo^s Full (Trans-Lux) 195
Todd s Cmestoge Around the World in 80 Days
(UA), 32nd wk 350
United Artists Time Limit (UA), 2nd wk ,..215
Woods Les Girls (MGM), 2nd wk 225
World Playhouse Richard III (Lopert) 210
Ziegfeld Baker's Wife (5R); Beauty and the
Beast (SR), reissues 185
'Pal Joey' in Big 2nd WogIc
At Roxy in Kansas City
KANSAS CITY — First-run "prosperity"
here was shortlived, it seems, with most of
the houses shpping badly the past week. A
bright spot was the Roxy, where "Pal Joey"
in its second week beat the first week's score
of "The Sun Also Rises," at the same house,
with scores of 230 and 225 per cent, respectively.
Glen and Dickinson: Shawnee and Leawood
drive-ins Naked in the Sun (AA); Affair in
Havana (AA) '00
K, mo—Value for Money (RFDA) 175
Midland Jailhouse Roc"< (MGM); The Girl in
Black Stockir-s (UA), 2nd wk 100
Missouri Seven A'onders of the World (Cinerama),
13th wk '50
Paramount Pursuit of the Grof Spee (RFDA). ... 95
Rockhill—Torero (Col) '05
Roxy Pal Joey (Coh, 2nd wk 230
Tower Around the World in 80 Days (UA),
25th wk 300
Uptown Fa.rwoy and Grenada Slou3htcr on
Tenth Avenue (U-l); The Unholy wife ;U-I),. 80
Rains Hold Down
Indianapolis Attendance
INDIANAPOLIS— Frequent rains depressed
bo.xoffics receipts. "The Tin Star" at the Circle
and "The Abominable Snowman" at the
Indiana turned in the best percentages
among the week's new attractions.
C rcle Tin Star Para) Heor Me Good (Para). I '0
Esquir3 An Alligator Nomcd Daisy (RFDA) 90
Indiana Abominoble Snowman (20th-Fox);
Ghost Diver (20th-Fox) '00
Keiths— The Hunchback of Notre Dame (AA),
2nd wk '25
Lcew s— Joilhouse Rock (MGM); The Ride Bock
'
(UA), 2nd wk '0
Lyric— Around the World in 80 Doys (UA),
15th wk '75
Loge 19 to Meet Dec. 7
ST. LOUIS—St. Louis Loge 19, Colosseum
of Motion Picture Salesmen, will meet in the
Paramount screening room about 1:30 p.m.
December 7. This will be the most important
meeting of the year, and new officers for
1958 will be elected. President Bob Lightfoot
will preside. He is urging a full attendance.
INDIANAPOLIS
\llTa,rner Bros, had a very successful screening
of "Sayonara" at the Uptown Theatre.
The audience included buyers, bookers,
theatre owners, newspapermen and city and
state dignitaries. 'Warners plans to open the
picture during the Christmas-New Year holiday
week Deneau, Paramount
.
western sales manager, visited the local office
on a tour of exchanges.
. .
Murray
.
Betty Merritt, UA, is vacationing .
Devaney, Columbia manager, is on the
sick list. He has been confined to his home
for several days . Variety Club had a
very successful bingo party last Sunday.
Members and guests enjoyed a buffet supper
preceding the games Fortune is
buying and booking for the Logan Theatre at
Logansport . . . Dick Frank has been reassigned
to Paramount's Des Moines, Iowa, office
as manager.
Joe and Morris Cantor have reopened their
Shadeland and Lafayette Road drive-ins for
year-around operation. Both drive-ins had
been closed a month for the installation of
in-oar heaters ... J. Schmitzer, RKO auditor,
is visiting the Realart exchange . . .
Theatremen
in town included Douglas Ford, Greensburg,
Ky., and Art Clark. Bloomington, Ind.
Oliver Conder Appointed
CHICAGO—Irwin Joseph of Modern Film
Distributors announced that Oliver Conder
has been appointed representative in the Dallas-Oklahoma
City areas. Joseph has purchased
all Kroger Babb's interests in "Mom
and Dad" and "She Shoulda Said No."
DRIVE-IN
Practically
Yearly
THEATRES!
DOUBLE
GROSSES*
INSTALL
EPRAD
"Hot-Shot"
IN-THE-CAR
HEATERS
Low-Cost, Small, Light,
Compact, Rugged, Economical,
Ample Power,
Designed Specifically
for Drive-ins.
'Yearly grosses are neorly doubled by
adding heaters.
EASY TERMS!
THEATRE EQUIPMENT CO.
1206 Cherry St. Toledo 4, Ohio
theS^Tre equipment
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything lor the Theatre"
BOXOFFICE November 23. 1957
C-1

. . Missourians
KANSAS CITY
•Phis territory was well represented at the
Miami convention last week, with exhibitors
Mr. and Mrs. Elmer Bills, Mr. and Mrs.
George Baker. Mr. and Mrs. Tom Edwards.
Mr. and Mrs. Frank Weai-y jr., Mr. and Mrs.
Glen Cooper and Mr, and Mrs. Doc Cook all
present. Woodie Latimer and Chris Bean of
L&L Poppers and Hollywood Servemaster
and George Kopulos of Regal Poppers were
there for the NAC activities and BOXOF-
FICE staffers Nate Cohen, Lois Thatcher and
Mon-y Schlozman also attended. The Fiank
Wearys took their two sons and planned to
combine the convention with a motor trip
through the Gulf states and then up to Washington,
D. C. The Glen Coopers flew their
own plane to Miami. It was also reported
that Woody Barritt and Al McClure of the
Pawnee and Westport drive-ins at Wichita
were flying to Miami.
. . .
. . . Joe Taylor notified exchanges
.
Theatre notes: Mrs. T. H. Slothower has
closed the Meadow Lark Drive-In at Wichita
for the season The Gregg Theatre in
Caney. Kas., has dropped a midweek change
and now is running five days a week instead
of seven
he is closing the Hickoi-y Theatre at Hermitage.
Mo. on the Row last
week included Mr. and Mrs. E. L. FoUmer of
SCOTSMAN ICE MACHINE
MISSOURI THEATRE SUPPLY CO.
115 West 18th St.
Baltimore 1-3070
Kansas City 8, Mo.
RCA THEATRE SUPPLY DEALER
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grand Konsos City, Missouri
20%

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 16
UNCENSORED
CONTACT YOUR
^/ttajinatconaL EXCHANGE
CAPITOL FILM CO.
MAX ROTH
1301 So. Wabash Avenue
CHICAGO 5, ILLINOIS
REALART PIQURES
HELEN F. BOHN
441 No. Illinois Street
INDIANAPOLIS 4, INDIANA
UNITED FILM EXCHANGE
ROBERT F. HERRELL
120 West 18»h Street
KANSAS CITY 8, MISSOURI
REALART PICTURES
GEORGE PHILLIPS—HERMAN GORELICK
3216 Olive Street
ST. LOUIS 3, MISSOURI

. . . For
1
151
. . . Tom
. . Dave
. . Bob
. . William
. . Filmrow
. . Marlon
. . Harry
. . Operation
. . Eddie
-
. . . Exhibitors
1 22
. . "The
. .
CHICAGO
Ctella," first, Greek film with English subtitles
to play here, completed a six-week
i-un at the World Playhouse with grosses averaging
S4.750 a week. The World had the
cooperation of 32 Greek societies and clubs
the first time in the history of motion
pictures in this city, two theatres specializing
in Spanish films are day-and-dating
"Pablo y Carolina." The two theatres are
Henry Erenberg's Villa, and the Tampico
owned by Abraham Gomez.
. .
.
The remodeled Pantheon reopened Friday
with "Jet Pilot. Pete Geldes. who manages
the De Luxe, another north side house
owned and operated by Van Nomikos. supervised
the reopening of the Pantheon
Mr. and Mrs. Van Nomikos christened
.
their
baby daughter Cynthia. Spyros Skouras was
godfather Friedman of Modern
Film Distributors went to Kansas City to
work on a campaign for the December 4
opening of "Bob and Sally" and "She Shoulda
Said No" at the Glen Theatre.
The Sam Kaplan Distributing Co. has been
appointed distributor in this area of "Saratoga
Ti-unk," which stars Ingrid Bergman
Dowd was in Milwaukee to line up
plans for the showing of "The Miracle of
Marcellino" there. Meanwhile, neighborhood
theatres here are reaping their highest
grosses for the year with the film . United
. .
Artists is assured of a strong representation
here on Christmas Day with the opening of
"Legend of the Lost Christmas Day" at the
Woods and "Baby Face Nelson" at the Garrick.
Ralph Banghart and Ed Borgan started
laying the groundwork for promotions on the
two films.
.
Carl Newer, doorman at the Capitol Theatre,
and wife received congratulations on
their 50th wedding anniversary. Robert Sherman
resigned as assistant at the Capitol to
join the accounting department of the City
National Bank O'Connor resigned
as as.sistant manager at the Ogden to
enter the small loan business . condolences
were extended to Vic Bernstein of
Allied Artists on the death of his father
Meyer.
Allied .Artists scheduled 26 runs of "Destination
60,000" in outlying theatres, and at
the same time booked "Death in Small
Doses" plus "Daughter of Dr. Jekyll" at the
Monroe. "The Hunchback of Notre Dame"
will open at the United Artists on Thanksgiving
Day . Conn of 20th-Fox left for
Hollywood in connection with special activity
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Mrs. Arch Hosier
3310 Olive Street, St. Louis 3, Mo.
Telephone JEfferson 3-7974
RCA Theatre Supply Dealer
•SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
St. Louis IS, Mo.
Phono
Evergreen 5-5935
involving "Oklahoma!" . . . DCA has scheduled
"Teenage Thunder" and "Carnival Rock"
at the Monroe on Thanksgiving Day.
Abe Fisher joined Republic in a sales capacity.
Wally Dorff, who has been pinch
hitting in the Republic offices since Mike
Kassel opened up offices for Continental Dis-
.
tributing, is resuming his duties in the territory
Al Simon, owner of Ontario House,
. . . again is extending invitations to his Filmrow
friends to a friendly drink during the Christmas
holidays. He is looking forward to comment
on the New Orleans decor which has
made a big change in the appearance of his
restaurant and Elmer Balaban,
who sold the Esquire Theatre to Paramount
recently, will continue as operators.
Irene Borcich is transferring from the bookkeeping
department at AA to the post of secretary
to Manager Bernstein. Eddie Spiers,
manager for AA at Indianapolis, was here to
discuss new product with Nat Nathanson and
. . Bernstein . John Rossen has taken over the
Senate, one of the three theatres closed by
Balaban & Katz on November 14. and will reopen
Thanksgiving Day with Spanish films.
The Cinema Annex, which Rossen has been
operating as a Spanish theatre, will close
when the present lease expires in a couple
of weeks.
Ralph Smitha, general manager of the Es-
."aness circuit, returned from a vacation at
Hot Springs, Ark. . of the Mode,
which has been owned by Essaness, will be
taken over by Jack Cooney, who is also operating
the Willard . Lachman,
president of Lorrain Carbon Co., was here
with a crew making survey on the use of a
new carbon product.
Phil Gotthoffer, new member of the advertising
department at Filmack Ti-ailer Co., is
handling the monthly publication, Inspiration
. Brando came to town to meet
the press on "Sayonara." Miiko Taka, who
brightened the local scene earlier in connection
with the film, agreed to take part in the
Sun-Times Harvest Moon Festival November
23. Robert Mitchum also arrived here in
time to lend his talents to the festival, and
to do some plugging for his own production,
Whipfxjorwill."
Melvin Theatre Closed,
May Reopen Christmas
ST. LOUIS—The Melvin Theatre, a 550-
seat neighborhood subsequent-run house, has
been clo.sed, but owner Andy Zotos indicated
that he might reopen on or after Christmas
Day. He is just recovering from an attack of
the flu.
Business at all the local houses has been
hard hit by the prevalence of influenza in
this area.
Other theatre owners just recovering from
the ailment are L. J. "Bill" Williams, Union,
Mo., the immediate past president, Missouri-
Illinois Theatre Owners, and Mrs. Grace
Piccione, owner of the Apollo Tlieatre.
The Ivanhoe Theatre is definitely slated to
close December 2 unless Speros Karides.
owner of the building, decides to take over
operations after that date. Reportedly, Sidney
Ro.sen, lessee, who has been operating the
theatre since Sept. 30. 1956, plans to give up
his lease and quit the theatre business.
Veteran stage, screen and TV actor Alan
Napier has been signed for a role in Warnei-s'
"I.sland of Lo.st Women."
ST.
LOUIS
^arl Shalit, district manager for Columbia,
returned to Detroit without naming a
permanent successor for the late Clarence
D. Hill, manager here since July 1931 who
died November 11. In the meantime, L. A.
LaPlant, city salesman, is acting manager .
Hany C. Arthur jr., head of Arthur Enterprises,
returned from the west coast . . .
Jim Castle, Paramount regional advertising
and publicity manager who fractured an
ankle recently at the Chase Hotel while helping
in the arrangements for the Ad Club's annual
gridiron dinner, has returned to his
home at 3961 Holly Hills Blvd.. from the Missouri
Baptist Hospital, but it still will be
some time before he can return to his office.
In the meantime, he's keeping the telephone
busy. Call him at Flanders 2-2593. if you wish
to chat about this or that.
Clarence Ritzier, MGM office manager,
starts a two-week vacation on Monday (25)
seen along Filmrow included
Hermann Tanner. Vandalia; Russell Arnientrout,
Louisiana: Edwin Morgan, Staunton;
Eddie Clark. Metropolis: Pete Gloriod, Poplar
Bluff: Frank Glenn, Tamaroa; Caesar
Bei-utt, RoUa: Bernard Temborius, Lebanon:
Joe Goldfarb, Alton: Judge Frank X. Reller,
Wentzville: Charley Beninati. Carlyle: George
Barber. Tuscola: Herschel Eichhorn. Mounds:
James Holland, LaCenter, Ky.. and Izzy
Wien.shienk, Alton.
Hall Walsh, Warner Bros., called on the
Frisina Amusement Co. headquarters in
Springfield . . . Eddie Koehr, National Screen
office manager, planned to spend the weekend
at the White House, laymen's retreat institution
on the Mississippi River bluffs in
St. Louis County, Mo.
A switch in local first-run policy for Walt
Disney productions saw "Perri" opening day
and date at the Shady Oak Theatre in Clayton
and the Pageant in St. Louis, both St.
Louis Amusement Co. houses, on Friday
1. Also on the bill will be "Niok" and "The
Ti-uth About Mother Goose," both Walt Disney
pictures. Heretofore, Disney productions
have been opening at Loew's Orpheum . . .
Hughie Nesbit. retired U-I salesman, and
Mrs. Nesbit have returned from a trip to
Hot Springs, Ark., famed health resort.
Department store sales in St. Louis declined
2 per cent in dollar volume the w-eek
ended on November 9 compared with that
week in 1956, the Federal Reserve Bank reports.
The district as a whole was down 6
per cent . Ten Commandments" was
held over for a tliird record-breaking week
at the Majestic Theatre in East St. Louis. The
house is scaled at 90 cents for adults at
matinees and $1.25 evenings and Sundays,
with teenagers 90 cents and children 60 cents
at all times.
Only Theatre Closed
COLUMBIA CIT\'. IND.—This city's only
film house, the Columbia, which opened in
1920. has been closed. Owners Arthur and
Jack Hancocks said dwindling patronage
caused the house to shutter. The other theatre
here, the Miller, was sold eaiiier in the
year by the Hancocks to Charles Kniss, who
is remodeling the building for store and office
facilities.
C-4 BOXOFFICE November 23, 1957

—
. . Owner
. . W.
. . C.
.
. . Mi-s.
—
Jacksonville Tent
Names Bill Beck
JACKSONVILLE— Bill Beck, direct»r of
the Five Points Theatre, has been elected
1958 chief barker of
Variety Tent 44, .succeeding
Ted Chapeau,
radio executive. Other
officers chosen to lead
the local crew are B.
D. Benton, Benton
Bros. Film Express,
first assistant: Tom
Sawyer, FST booker,
second assistant; Arv
Rothschild. NTE general
Bill Beck manager, property
master, and Jack Rigg,
Rigg Booking Service,
dough guy.
Other crew members named were Harvey
Garland, FST film buyer and head booker;
Fred Hull, MGM manager; Marty Kutner,
Columbia manager; Buford Styles, U-I manager,
and Johnny Tomlinson, Warner manager.
Chief Barker Beck was also named
international canvasman to represent the
club at the Variety convention in London
next year. Other canvasmen selected were
Chapeau and Horace Denning. Dixie Drivein
Theatres, with Benton and Kutner as
alternates.
New officers will assume operation of the
club at a general meeting at the clubroom.
Hotel Roosevelt, December 2.
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MEMPHIS
T inda Nell Burson, 15, Memphis, is one of
. . . E. K. Holder,
the five girls still in the running in
Hollywood's search for a new face to play
the role of Anne Frank
owner, has closed the Pines Theatre at Dierks.
Ark. Tom Ford closed his Ford
.
Theatre at Rector. Ark. . Ann Hutchins,
clo.sed her 67 Drive-In at Corning, Ark.,
for the season.
VV. A, Jones, owner, reopened the Riverside
Theatre at Clifton. He will book and buy in
Memphis
. D. Mitchell, owner, has
closed the Bailey Theatre at Cabot, Ark.
Miss Marjorie Malin, Lura, Augusta; K. H.
Kinney, Hays, Hughes; Mrs. Ann Hutchins,
State, Corning; Moses Sliman, Murr, Osceola;
William Elias, Elias Drive-In, Osceola, and
Roy Cochran, Scenic Drive-In, North Little
Rock, were among visiting Arkansas exhibitors.
E. S. Boggs, Joy, Hayti. Mo., and Whyte
Bedford, Ford Drive-In, Hamilton, Ala., were
in town on business . N. Eudy. Houston.
Houston. Miss., was a Memphis visitor . . .
W, F. Ruffin jr., Ruffin Amusements Co.,
Covington; Amelia Ellis, Ellis Drive-In, Millington,
and Louise Mask. Luez, Bolivar, were
in town from Tennessee points.
Memphis Attendance
Continues Upswing
MEMPHIS — First-run attendance, which
got back to average and above a week ago,
continued to rise. Tw^o of the five fii-st runs
were above average a week ago. This week
four of the five did better than average.
(Average Is 100)
Maico No Down Poyment (20th-Fox), 2nd wk. ..125
Palace Time Limit (UA) 120
State Jailhouse Rock (MGM), 3rd wk 150
Strand Zero Hour ( Pora) 1 00
Warner The Hunchback of Notre Dome (AA). 120
Silver Dollar Jake Plays
Santa to Crew of Cutter
MIAMI—Jake "Silver Dollar" Schreiber,
retired Detroit circuit owner, now a resident
at Miami Beach, played Santa Claus early
recently when the cutter Bramble docked at
the Coast Guard base here after making history
by sailing the Northwest Passage—across
the top of the North American continent
through the Arctic ocean. Schreiber drove up
with his famed exploitation-designed convertible
loaded with toys, which he presented
to all members of the 62-man crew who have
children. While presenting more mature gifts
to the balance of the crew.
Schreiber recently made local history again
when he was named as a candidate for "outstanding
citizen of the year" in an editorial
in Miami Life, which paid tribute to his manifold
civic, charity, and patriotic activities.
Nat Williams Sr. Dies;
Georgia Theatreman
THOMASVILLE. GA. — Nat Williams
Nat Williams sr.
sr.,
61, prominent Georgia citizen and former
vice-president of the
Theatre Owners o f
America, died at his
home here Friday (15)
as the result of a
heart attack. Funeral
services were conducted
the following day
in the First Methodist
Church.
Perhaps more than
any other Southern
showman, Williams
held the affection and
high esteem of his fellow
exhibitors in this and neighboring states.
A man of eloquent wit and an inexhaustible
fund of humorous stories, he was frequently
called the Will Rogers of the South and was
in great demand as an after dinner speaker
within and outside the motion picture industry.
Williams, as president and general manager
of Interstate Enterprises, owned and operated
theatres in Quincy, Fla., and in the
Georgia communities of Meigs, Pelham,
Thomasville and Quitman. He also operated
the Scat Oil Co. He is survived by his wife,
his son Nat Williams jr.. an executive in
Interstate Enterprises, both of this city, and
a daughter, Mrs. James Spencer of Macon.
For many years Williams had had a prominent
part in the business affairs of TOA,
the Theatre Owners of Georgia and Alabama
and the Motion Picture Exhibitors of
Florida. Williams had been inactive in the
operation of his circuit since a heart attack
several months ago, and buying and booking
for the theatres had been handled by his son.
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BOXOFFICE :: November 23, 1957 SE-1

!
. . The
. .
. . Wometco
JACKSONVILLE
Tea Carrillo, motion picture star and beloved
by niillicji.s of small fry as the Cisco Kid
on television, made a great hit here when
he appeared as headliner on the midway
during the (hree-day agricultiu-al and industrial
fair sponsored by Variety Tent 44. Carrillo
was also warmJy received at Hope
Haven, a hospital for crippled children, and
in appearances before civic groups. The actor
had a happy reunion with Col. John Crovo,
local retired exhibitor, while they recalled
their as.sociation at Macauley's Theatre,
Louisville, prior to 1910. Crovo then was Carrillo's
press agent while the actor was the
matinee idol in "Lombardi Limited," a popu-
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lar stage play of the period. On Carrillo's
final day at the fair, a new attendance record
was set as more than 30,000 entered the
fairgrounds.
Marshall Fling, booker for the Jacksonville
Theatre Co., had an interesting three-feature
program playing at the Main Street and
Southside drive-ins. It was described as "the
battle of the blondes," with separate pictures
starring Marilyn Monroe. Mamie Van Doren
and Jayne Mansfield . sub-run Murray
Hill and Arlington theatres entered the firstrun
fold with a double bill of "Storm Center"
and "Reprisal" ... Ed Rocher, formerly of
Daytona Beach, has moved here to become
Jim Levine's assistant at the Florida Theatre.
Norm Levinson, MGM exploiteer in the
Jacksonville and New Orleans areas, has
published the 15th issue of his "Leo's Sunshine
Info." devoted to the promotion of
MGM feature product. He singled out Emil
Bernstecker. exploitation director of Florida
State Theatres, and Jim Levine, manager of
the local Florida Theatre, for their advance
campaign on "Jailhouse Rock," which clicked
in a big way when it played here. He also
praised the exploitation team of Harry Botwick
and Howard Pettengill, FST leaders in
Miami, for their bigtime handling of the
.'•ame picture . . . The newspaper advertising
layout of local drive-ins has followed Florida
State Theatres in headlining the catchy new
industry slogan of "Get More Out of Life
Go Out to a Movie!"
. . .
LaMar Sarra, vice-president and general
counsel of FST, is a director of the large new
Northside Florida Bank of Jacksonville, which
opened its doors November 18 . . . Thomas
W. "Tom" Hagan, a veteran of 25 years in
the promotion and exhibition of motion pictures
in many parts of the nation, and Mrs.
Hagan have purchased a home here in suburban
Pearl Court. He last resided in New-
Jersey and plans to re-enter exhibition here
Visitors were Joe Kay, National Screen
salesman, Atlanta: Maurice Shaaber of the
Florida Theatre Building. St. Petersburg:
Doris Wishman and Nat Sanders, independent
distributors from Miami.
MIAMI
. .
. . .
J^illian C. Claughton of the theatre circuit
bearing her name has been named general
chairman of "A Trip to the Moon," a
fashion benefit show. For the benefit of
the Dade County unit of the American Cancer
Society, the event will be held at the
Seville, Miami Beach. November 21 . Free
candy for the children at Claughton's neighborhood
theatres supplemented a .serial, cartoons
and feature—a Saturday item . . . Two
Wometco drive-ins ballyhooed a cartoon carnival
as the Friday no-school-tomorrow treat
FST went overboard with eight cartoons
lor openers of its kiddy matinees at four
neighborhoods.
A photo of Sidney Meyer, co-owner of
Wometco, appeared in the local press recently,
showing him on the Hollywood set of
"Stopover Tokyo" with Robert Wagner, star
of the picture. With them were Col. M. B.
Conhaim of New York and Miami Beach and
Harold Landfield of Miami. The film has
just opened at the circuit's fu-st runs .
Mrs. Mitchell Wolfson has arrived at her
home here after a summer spent pai-tly
abroad and partly in her summer home in
Asheville. Wolfson has been commuting back
and forth between here and North Carolina.
The Le Jeune Drive-In, claiming the largest
free kiddyland in the area, has an early bird
show at dusk . is in big trouble,
so Herb Kelly thinks. "My Man, Godfreyhas
been booked into the three luxury firstruns
and there is a selling campaign in the
offing to convince the public that Arthur
Godfrey is not meant. Explanation is that
television personalities are poor boxoffice
risks.
Budd Schulberg is doing a lot of off-beat
casting for "Across the Everglades." Besides
Gypsy Rose Lee, Tony "Two Ton" Galento
has been signed to play a brawling ex-convict.
Wife of a local attorney may play an
Indian role . . . The independent Tivoli plans
a switch in policy. It opens shortly with firstrun
Spanish-language films, first presentation
to be "Tizoc, Amor Indio." Its not-faroff
neighbor on Flagler street, the Flagler,
has pursued a Spanish-language film policy
for a couple of years.
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SE-2 BOXOFFICE November 23, 1957

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 16
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ATLANTA 3, GEORGIA CHARLOTTE 1, NORTH CAROLINA MEMPHIS, TENNESSEE JACKSONVILLE 2, FLORIDA NEW ORLEANS 12, LOUISIANA

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. . The
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ATLANTA
\JJ B. "Bill" Zoeliner, MGM manager, and
his wife were honor guests at a dinner
dance at the Variety Club hosted by the
branch employes on Friday (8». The affair
was a "welcoming party." Zoeliner recently
came here from New York .
newly
opened Franklin Drive-In, Frankhn, Tenn.,
was closed temporarily by recent wind damage
to the screen tower. The buying and
booking is handled by C. H. "Chick" Kuertz
... On H. P. "Dusty" Rhodes' return from
Baltimore, where he was called by the illness
of his uncle, he visited his Victory Drive-In.
Columbus, and Jet and Montgomery Drive-
In, Montgomery, Ala.
Bill Griffin. Gibson and Harlem, Ga., exhibitor,
and other members of his family are
. . . ill with influenza Heni-y Webb of the
Marengo, Demopolis, Ala., .suffered a relapse
from flu . . . Visiting the local Martin booking
office were E. D. and Roy Martin. Frank
Brady and C. L. Patrick from the Columbus
home office: J. H. Thompson, Martin-Thompson
Theatres, Hawkinsville; Rufus Davis,
Martin-Davis Theatres, Dothan, Ala., and
Bill Blane, Ritz, Valdosta.
. . .
R. L. Bostick, National Theatre Supply
vice-president, spent several days at the local
branch. Bostick, who headquarters in Memphis,
was accompanied here by his wife
The Cherokee Drive-In, Jefferson City, Tenn
,
formerly handled by booking agent Marguerite
Stith. has been closed and dismantled.
The old Melody at Jefferson City has been
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taken over by Roger Godwin and it was
reopened Tuesday (12) as the Jeffer.son
. . . Syd
The women's committee of the Variety Club
held Its luncheon meeting Wednesday il3i
at the club . Vincent, assistant city
manager for Wilby-Kincey Theatres, said
that during a recent showing of "The Joker
Is Wild" three male patrons fainted
Whit«man, Universal sales manager here, is
no longer foot-loose and fancy free. He and
Tippy Amon, were married November 8 at
Montgomery, Ala. The couple spent their
honeymoon at the Lamm beach cottage at
Daytona. They will live in the Sylvan Hills
area.
Dean Morris has resigned as booker at
Universal to take a position outside the industry.
He was formerly salesman and booker
for RKO and went over to Universal when
the former company took over RKO. Morris
has not as yet been replaced ... Jo Knight,
biller, and Dorothy Barlett, booking clerk,
have resigned from Universal . Japanese
star Miiko Taka, who plays opposite
Marlon Brando in "Sayonara," was a visitor
here Thursday (21i. Miss Taka is on a nationwide
tour publicizing the film, which is
scheduled to open at the Fox just before
the holidays . stars Mary Webster.
William Campbell, Jackie Loughery and Ron
Hagerthy were here Saturday (16i in connection
with "Eighteen and Anxious," which
opened at the Paramount Thui-sday i21i.
Porter Epperson, former Filmrow employe,
is back on the Row at Etoery's Grill . .
Mrs. Lois Cone of the Martin circuit is vacationing
with her husband Dr. Cone at theircottage
on the Ogeechee River. Before she
left, Lois said the entire week would probably
be spent deer hunting . to
the Row included P. J. Henn of Murphy,
N. C. and his son Preston of Franklin, N. C,
Gordon Stonecypher, Cornelia Drive-In.
Cornelia, and M. E. Maddox, Jasper.
Theatre Officials Blunt
Critic's Barbs at Elvis
MEMPHIS—MGM and Loew's State Theatre
officials rushed to the defense of rock
and roll king Elvis Presley after Mike Connolly's
syndicated newspaper column Hollywood
Beat said:
"I'm told that way down yonder in Memphis,
his hometown, they are deeply disillusioned
about Elvis Presley. Seems that when
the city fathers asked Sir Swivel to make
an appearance there for the premiere of his
picture, 'Jailhouse Rock.' his manager, Col.
Tom Parker, said the boy would be happy
to do it— for $25,000. So he didn't do it."
Arthur Groom, manager of Loew's State,
which is .showing the film, said: "We didn't
negotiate with Elvis or his manager for a
premiere."
Judson Moses, southern division press
agent for MGM, said: "We did ask Colonel
Parker if Elvis would come, but he said Elvis
had to leave for Hollywood before the premiere.
I don't know of any talk of money.
Motion picture stars are not usually paid
for personal appearances at premieres— it's
for their benefit, you know, to come,"
Warner Bros. "The Naked and the Dead"
is the motion picture version of Nomian
Mailer's best-selling novel of the same title.
Geo. Skouras Dubbed
Knight of Charity
DETROIT— It's correctly Sir George P.
Skouras now. The dy-namic president of
United Artists Theatre Corp. and Magna Theatre
Corp., and member of the trio of famous
brothers of the film industry, was awarded
the title of Knight of Charity in a testimonial
dinner at the Sheraton-Cadillac Hotel here
by the Friends of the Missionaries of Saints
Peter and Paul.
This is an annual honor bestowed upon
one person only each year and is designed
to recognize "unison in family life with per-
.son-to-person charity." Skouras' work in
Greek relief and in combatting juvenile delinquency
through extensive charity projects
was the special basis for this high honor.
National headquarters of the Friends of the
Missionaries have been in Detroit since 1947.
Active in the society and the presentation
were: Mrs. Arthur D. Kerwin, president of
the auxiliary and past president of the Detroit
Motion Picture Council: Frank Upton,
midwest division manager of Cinerama, who
was on the banquet committee, and William
H. Green, midwest director of advertising
and exploitation for Cinerama, who actively
assisted on the publicity.
Theatre Reopenings
NORRIS CITY, ILL—The Tivoll, 200-
seater, was reopened by J. A. Gossett.
CHAFFEE, MO.—The Horstman, 500-seater
on Yoakkum avenue, has been reopened by
Mrs. Bernice Montgomery, who also owns
the Montgomery Drive-In.
GOLCONDA, ILL—Jim Davis, onetime
salesman for RKO, reopened the Ohio Theatre
here. Davis also is interested in a TV
station at Paducah and books and buys for
the Sunset Drive-In at Paducah, owned by
H. R. Timmons. The theatre had been known
as the Scott during operation of Walter
Scott. It had been dark since Aug. 12, 1947.
WEST FRANKFORT, ILL.—The Roxy, 500-
seater, the B house here for Fox Midwest, is
being reopened.
a screen game,
HOLLYWOOD takes top
hor)or$. Aj a box-office attraction,
if is without equal. It fios
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oikton St. • Skoliit lllinoii
SE-4 BOXOFTICE November 23, 1957

Oklahoma Cily Tent
Elects 'Red' Slocum
OKLAHOMA CITY—E. R. -Red" Slocum,
executive director of United Theatre Owners
of Oklahoma, has been
elected chief barker of
Variety Tent 22 for
1958, succeeding Glen
N u k o 1 s , Oklahoma
City manager for
Magic Empu-e Express.
Other officers named
,^
by the board of direc-
tors are Gorden Leon-
"
y ard, coordinator of the
r''^

. . Harold
—
DALLAS
l^arshall E. Kose, a local projectionist who
has his OTvn equipment, has been donating
his time and projector for showings
at the local Children's Hospital of Texas. The
patients, from 2 to 12. have tuberculosis, requiring
prolonged treatment. Rose has shown
all his own films to them and is making an
appeal for other 16mm comedies and cartoons
for this puipose. Anyone having such films
please contact Rose at TA 3-9574 or 5821
Vickery. Rose is a qualified projectionist:
originally from the Gainesville union, he has
worked in theatres here ten years. This hospital
does not have funds for rentals.
i including
Most theatres located in the suburban
areas report their boxoffice receipts severely
cut by the flu epidemic, bad weather
tornado warnings) and factory cut-
backs during the past two weeks. Another
damaging factor has been the lack of top
available product. Several first break runs
have had repeat bookings or first showings
of weaker double bills. However, three
stronger attractions opened in the subs this
week: "Forty Guns," "House of Numbers" and
"Tip on a Dead Jockey."
J. P. Harrison, manager of Interstate's
Campu.s in Denton, had been away from the
theatre about a week with the flu but is
back now. All employes at the Campus have
been out at leUst one day with the "flu bug."
They have recently installed a new carpet
and the interior has been repainted. A new
screen has also arrived. It will extend from
one exit to the other and will be installed
soon by Modern Sales and Service. The
Campus has instituted a regular Saturday
midnight show especially for the young people
of the city. Another feature at the Campus
is the use of 24-.sheets. which are pasted over
the tile front.
Harrel \V. McKinzie, Campus employe, has
been selected for membersip in a national
honor fraternity at North Texas State College.
He was an unsuccessful candidate for
the student senate in a recent campus election
Construction has ceased temporarily
. . . at Pat Boone's restaurant in Denton
due to a steel shortage . . . Denton's Fine
ELVIS
• MINED
g"xlO
) Black and White
Glossy Stock
Check
Order!
with
PRESLEY PHOTOS
• BOONE * DEAN
Per
Thousand
)1|IUU (Minimum Order 1.000 4
'*'_ of Either Star)
THEATRICAL ADVERTISING CO.
2310 Coss Detroit 1, Mich.
OKLAHOMA THEATRE' „^ Your , Complete
,
SUPPLY COMPANY Equipment House"
Supplies • Equipment • Coricesslon Supplies
A Fully Equipped Repoir Deportment
• • RCA Dcoler • •
628 West Grand Oklohomo City
BUFFALO
3409 Oak Lawn, Room 107
COOLING
Arts, a Trans-Texas house, was opened recently.
Milton Overman is manager.
Jerry Stout, Denton Coed Drive-In owner,
has pictorial proof that a "whatsit" passed
over his theatre last week . Robinson's
Student Art Theatre in Denton had
an entry in the homecoming parade of North
Texas State College. It was a "green man" to
adverti.se the picture of that title coming to
his theatre. A boy with green water paint on
his skin was used and roamed the crowded
campus before parade time.
. . Rex
Glenn Holland, former employe and brother
of Lyric Theatre owners James Holland and
Mrs. Archie Thomas in Brownwood, is the
Rowley United's Texas
papa of a baby girl . . .
ran a .special midnight hoiTor stage show
with "Fear" on screen. John A. Callahan is
RU Oak Cliff city manager and W. S. "Bill"
Samuell is in charge of the house .
O. Hudson, manager of the South Loop Drive-
In. took a few days off to go deer hunting.
Charles Weisenburg's Kaufman Pike Drive-
In ran a four-feature and two-cartoon program
Saturday 116) and headlined it: "Nowhere
can such a bargain be found. In-car
heaters exclusively at the KP—463 minute.s
. .
of the best in film entertainment. Coupons to
the first 100 cars, saving you 49 cents on a
car wash." The attractions were Walk Into
Hell, Saratoga Ti'unk. Beneath the 12-miIe
Reef and The Violent Men. The manager
is Jack Weisenburg . Manager David Gear
had five features at the Bruton Road. Weisenburg's
second ozoner. and Frank Gillespie
showed five films at the Linda Kay. Robert
HartgTOve's Twin Hi-Ways ran six films from
dusk-to-dawn.
David A. Shapiro, local publicist, has been
named executive secretaiy of the Texas Drive-
In Theatre Owners Ass'n and will maintain
headquarters at his office at 1710 Jackson
St. Shapiro also is editor of the monthly publication.
DITO. and writes a letter to members
in each issue. Tlie publication also hereafter
will use a column written by Earl Moseley.
beginning with the December issue. Moseley
formerly wrote a special column in BOX-
OFFICE which profiled activities of showmen
and theatre events in central and west Texas.
DITO features area ozoner coverage, including
announcements of general interest to the
drive-in operator and special features by the
directors on business-building techniques and
their personal opinions of local and national
industry functions.
Herber Theatre Equipment Co.'s November
Bulletin contains some cogent comments:
"November is the month of Thanksgiving
Day. We may think we had many vexatious
problems during the year, but our Pilgrim
fathers had many more, which they met capably.
So, as we sit at the festive board on
Thanksgiving Day. let us spare a single moment
to THANK GOD THAT WE ARE
AMERICANS. THAT WE LIVE IN AMER-
ICA. AND THAT V/E LIVE IN TEXAS' Two
items later is a bit of levity: "Old Sputnik
kinda reminds us of some busines activities
lots of running around and getting nowhere."
Aldo Ray will impersonate Sgt. Sam Croft
in Warner Bros.' picture. "The Naked and
the Dead."
EQUIPMENT
BUFFALO ENGINEERING CO., INC Dallas, Texas
HOUSTON
H
G. Ballance, 20th-Fox's
southern division
manager, held a special sales meeting at
the exchange here. With him were southwest
district manager Mark Sheridan and former
western sales division manager Herman Wobber.
Wobber is on a special assignment. Manager
Henry Harrell returned from Dallas in
time for the meeting.
The Nome Drive-In at Nome is closed and
has a "For Sale" sign on it . . . Houston Pop-
. .
corn Co. has a new peanut roasting and
packaging deal which Augie Schmitt started
about two months ago . Winkler Drive-In's
Dan Goodwin celebrated a lonesome birthday
November 12. Everybody forgot to mention
it!
Joe Zimmerman, Decca Records, is chairman
of the Variety entertainment committee
for this coming season. Also on the committee
are Dick McGarr. Houston Post; Mack Howard,
florist and Art Warwick. Photoplay
magazine. Jen-y Doyle. Houston Post, is a
new member of Variety Tent 34.
George Byrd, Universal manager, was in
Dallas on business . . . Alice Smith is the new
biller at Universal. Jackie Gamble has resigned
from that office to help husband
Forest with their numerous projects in Humble.
The report is that they have now taken
over a cafe across the street from their
Jewel Theatre.
. . . Jim Carty,
Recent visitors in Houston were Mr. and
Mrs. M. P. Hodge, owners of the Ector Theatre
in Odessa, and also the Hodges from
Midland. Reed Whatley. manager of the
North Houston Theatre, particularly enjoyed
visiting with the Horiges. M. P. Hodge was
Reed's first boss way-back-when at the
Queen Theatre in Merkel
manager of the Irvington Drive-In, is transferring
back to El Paso, where he will manage
the Bordertown Drive-In. also a Lone
Star theatre. Fred Watts was down from
Dallas to effect the change.
Several new young stars were here in connection
with the opening of "Eighteen and
Anxious" at the Metropolitan Theatre. They
included William Campbell. Mary Webster.
Jackie Loughery. Anita Wood. Ron Hagerthy
and Slick Slavan.
The Tower, where "Around the World in 80
Days" played its long run. is temporarily an
art house. The fii'st picture is "Only the
French Can." The new policy will continue
until another Todd-AO film is booked for
another long run.
David Tudor, 60, Stricken;
OK Theatres Treasurer
DALLAS—David Kavanaugh Tudor. 50.
treasurer and secretary of OK Theatres for
the last 30 years, died recently in a Dallas
hospital after a long illness.
Tudor was born in Pecos and graduated
from high school there. He attended Texas
Christian University, where he was active in
athletic activities. He was a member of the
East Dallas Christian Church, the Dallas
Athletic Club, a Shriner and a former member
of Knights Templar Drill Team 6. He
was a veteran of World War I. His wife survives.
SW-2 BOXOFFICE November 23, 1957

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 16
UNCENSORED
m SHOCK
rrsm
(pifEsaws
S'^^
^%-^ WILDAHD
WICKED
with no
lime
tomamw! \
MOTORCYCLE
GANG
"•".s»lf=S»l^,...„s,
CONTACT YOUR yi/?zanlaajz.
'ntannationaL EXCHANGE
EMPIRE
PICTURES
HERMAN BEIERSDORF
BOB O'DONNELL
2011 Jackson Street DALLAS 1, TEXAS
SCREEN GUILD PRODUCTIONS
LOIS SCOTT
H. E. McKENNA
708 West Grand Avenue OKLAHOMA CITY 2, OKLA.

: November
Decause they like
light refreshment,
people are saying: "Pepsi, Please"!
Good news for theatre operators—because
Pepsi means more drinks per gallonmore
profit per drink, too!
SW-4 BOXOFFICE :
23, 1957

Farms Solid Against
DST in Minnesota
MINNEAPOLIS — The Farmers Union,
Minnesota's largest organization of its kind,
finally joined the campaign to kill daylight
saving time, making a solid front against
DST by the state's farmer bodies. In consequence,
exhibitor leaders are more confident
than ever that when the legislature convenes
again in 1959, the law will meet the desired
death.
The Union at its St. Paul convention
adopted the resolution calling for the DST's
demise. At the last legislative session when
the fast time was enacted for 1957 and 1958,
the Union, as a goodwill concession to city
folks, expressed a willingness to let it go
through although not in favor of it. This
action came at just the psychological moment
to break the legislative logjam on the
bill.
The Union resolution proposes that DST
next summer be confined to a Memorial Dayto-Labor
Day period and then the law be allowed
to expire thereafter, leaving up to Congress
the adoption of uniform laws on timing
for the entire nation.
Because the state legislature doesn't meet
again until 1959 nothing can be done for the
present about wiping DST off the statute
books next summer.
'Sky' Is Booked in Four
Day-Date at Mill City
MINNEAPOLIS—After having played the
British "Tlie Green Man" day and date with
considerable boxoffice success, four of the
leading local neighborhood houses here, the
Terrace, Riverview, St. Louis Park and Varsity,
all of them in the earliest 28-day subsequent-run
policy, quickly booked in another.
"Reach for the Sky."
As in the case of "The Green Man" the
theatres are using large newspaper advertisements
jointly on "Sky."
The development is expected to lead to
many other local neighborhood dates for the
two pictures to take advantage of the newspaper
advertising and indicated boxoffice potentiality.
By uniting on the ads the four theatres
have been able to splurge at a lower cost than
their usual individual ads. The main reason
for the recourse to British pictures is. of
course, the high quality of many foreign films
reaching this country's market now. according
to exhibitors.
In their downtown first runs "The Green
Man" did fairly well; "Reach for the Sky"
was moderate. Both were highly praised by
critics and columnists.
Back to Sex Pictures
MINNEAPOLIS—The neighborhood Suburban
World usually plays foreign pictures
"for adults only" and in its newspaper ads
stresses the daring sex aspects. But last week
it went to the other extreme with an MGM
picture, "The Happy Road," selling it as
entertainment "for the entire family" and in
the newspaper ads quoting Parents Magazine's
appraisal of it as "endearingly human
and full of laughs." But the boxoffice results
weren't happy, so the theatre this week
is back to the old line with "Fernandel the
Dressmaker," a French picture.
Three-Day Celebration Is Feature
Of Oshkosh Premiere of 'All Mine
Illustrative of the aggressive assistance given U-I in its promotion of the world
premiere of "All Mine to Give" at the Kaulf Theatre in Oshkosh by Marcus Theatres
was a meeting of circuit staffers soon after Ben Katz, U-I publicist in charge, asked
the cooperation of President Ben Marcus. Shown above outlining premiere plans are
Marcus managers in the W'innebagoland area and Milwaukee head office staffers.
Included are Russell Leddy. Victor McCormick, Charles Brock, George Andrews,
Clement Kraemer, Geraldyne Koggentin, Truman Schroeder, Charles Lowe, Joe
Strother, Ben Marcus, Henry Toilette, Rosemary Coralline. James McKillip. Carl
Konrad, LaVerne DeCramer, Frank Koppelberger, William Friese, William Klug. Harold
Pearson, Tom Morgan, Wayne Berkley, Don Nanstad, Vernon Boyer, Harry Swirnoff,
Hayden Owen, Robert Klein, Tom Daily, Charles Morrisscy and Clarence Holtze.
By BILL NICHOL
OSHKOSH, WIS.—The world premiere of
'AH Mine to Give" here last week was a
rousing success. In the words of Cameron
Mitchell, one of the stars here in person, "If
Oshkosh has a population of 47,000, at least
46,000 of them seem to be turning out!"
Which all goes to prove, that if you give
the folks something they can take into their
hearts, they'll provide the momentum.
At the outset, Universal-International got
Ben Marcus on the phone to explain they
had a film which was a natural for Oshkosh.
and all of Wisconsin for that matter. And
Marcus, who has acquired the largest chain
of theatres in the state, was quick to suggest
a conference to get things under way.
On the scene shortly thereafter, appeared
Ben Katz, in charge of advertising and publicity
for Universal-International on the midwest
level. Anyone who has seen Katz in
action, knows he leaves no stone unturned in
achieving his objectives. He met with H. B.
Toilette, district manager for Marcus Theatres,
and together they checked over the
various approaches and possibilities available
in connection with holding a world premiere
on the film at Oshkosh. Marcus, after a few
conferences with some of the local businessmen,
gave his approval, and the affair was
officially under way.
Katz personally contacted representatives
from civic, fraternal, governmental, the armed
forces and other organizations to whip up
the necessary interest, and kindle their enthusiasm.
For over a month, he bounced from
Chicago to Milwaukee to Oshkosh, Eureka,
Berlin, Green Bay, LaCrosse and other
strategic localities, inspiring the local folk
into concerted unity for the forthcoming
premiere. On the exhibitor level, it is interesting
to note, 150 of them booked the film
without a screening! According to Pat Halloran,
U-I manager at Milwaukee: "It was
really a pleasure to deal with exhibitors on
this film. No compromising, no deals, no
gripes. Most unusual to say the least."
It was decided to stage a gigantic threeday
celebration, with Eureka, where the
setting of the film takes place, and Oshkosh
sharing the limelight for the grand finale.
With the Oshkosh Chamber of Commerce
now carrying the torch, a number of premiere
committees were established, including an
executive committee headed by Carl Steiger.
honorary chairman; Dr. Robert Schoenwetter,
general chairman, and Lee Eaton, Les
Farrow, Edward Garthwaite, Henry Guenther,
Bill McDonald. Mrs. Jessie Miller. Dick Rutledge.
Ben Pitcher and Katz.
This group in turn appointed chairmen for
each of the many events, including a coke
party, Eureka civic program. Eureka oldstyle
family dinner. Eureka pioneer display,
state coordination, premiere ball, premiere
dinner, parade, tickets, press activities, program
book, queen contest, retail store decorations,
square dance, traffic, turkey shoot, etc.
With 150 playdates throughout Wisconsin,
each one of the saturation cities became an
integral part of the Oshkosh premiere,
through the personal contact of field man
Harry Hollander of U-I, who arranged to
visit the theatres, newspapers, radio and TV
stations to plant material.
Because of the Wisconsin pioneering aspect
of the film, the premiere was built
around the histoi'ical values, and the schedule
of activities started Saturday the 9th, and
concluded with the premiere at the Raulf
Theatre followed by the premiere ball
Wednesday the 13th. Premiere news releases
started October 2 and concluded after the
premiere on the 14th with the Oshkosh Daily
Northwestern and other Wisconsin newspapers
and the wire services. Radio and TV
stations publicized the film in Oshkosh, Fond
(Continued on following page)
BOXOFFICE November 23. 1957 NC-1

Three-Day Fete for 'All Mine
I Continued from preceding pagei
du Lac. Neenah, Green Bay and Appleton.
Newspapers and radio stations in 14 cities
cooperated in a statewide "All Mine to Give"
premiere queen contest. Oshkosh High and
Wisconsin State College also sponsored queen
capdidates.
feureka. the actual locale of the story,
arranged for a full schedule of activities.
Merchants in the entire 150 saturated cities
sponsored contests, ran tiein ads and offered
numerous gifts in connection with the
premiere, including all-expense tours to Milwaukee.
Practically every city bannered their
main streets to plug the picture.
Gov. Vernon Thomson came through with
a proclamation honoring the premiere, and
followed through by attending the premiere
in person; the Wisconsin State Chamber of
Commerce issued directives to all members
statewide: the Wisconsin state legislature
read into its record a tribute to the world
premiere events: station WOSH, Oshkosh.
spon.sored a premiere historical contest:
Monitor, the NBC radio network show, covered
the premiere events; Potpourri, the
official publication of the Oshkosh Chamber
of Commerce, issued a special edition to
salute the premiere: the Oshkosh museum
Write, wire or phone —
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
"Thare Muil Se A He,
MORE THAN ''"^'^''''^S
300
Debut
arranged for a special "All Mine to Give"
historical display: E. A. Clemans, honorary
Wisconsin State Historical Society chairman,
made a toui- of the Oshkosh area schools,
giving addresses on the subject of the Eunsons,
who are the principals in the story.
And there were more activities!
The queen finals were held on the Raulf
Theatre stage Saturday night. On Sunday, a
"world's championship" turkey shoot was held
at Eureka, and at 12:30 p.m.. Monday, the
group from Hollj-w^ood—stars Cameron Mitchell,
Rex Thompson, Jody McCrea (courtesy
of the Army I, and Andra Martin arrived by
plane. The motorcade of stars toured the
Oshkosh area, then left for Omro and Eureka,
where every one sat down to an old fashioned
dinner at the lOOF hall. Shortly thereafter,
the little party visited the original Eunson
homesite, the Town Hall and high school,
thence to Berlin and back to the hotel for
press interviews. And in the evening they
attended a state square dance jamboree.
The Tuesday schedule included visits to
local stores, press interviews back at the
hotel, a joint civic and service luncheon,
acting as judges in a pie-baking contest at
the Wisconsin Public Service Co., attendance
at an autograph and coke party at the Recreational
Gymnasium. That evening. Universal
threw a cocktail party, and later, a dinner
party.
On Wednesday there was the premiere
parade and a civic premiere dinner. Between
8 and 8:30, the stars appeared on stage at
the Raulf Theatre, where they again received
a rousing ovation. Others to appear on stage
for a bow in token of their combined efforts,
were the numerous committee members, the
governor, and publicist Benny Katz himself.
The film followed. The Raulf seats sold for
$2.50. and at least 1,000 more clamored to
get in when the theatre was packed to the
rafters. After the show, seemingly everybody
repaired to the American Legion Club on
the lake, for the premiere ball, where the
stars again participated in the festivities of
the evening.
Reopens at Edgar, Wis.
EDGAR, WIS.—The Edgai- Theatre has
been reopened by Herb Schwocho, manager,
with a policy of at least one show every evening
and a Sunday matinee. Single evening
shows, starting at 8 o'clock, are scheduled for
Monday and Saturday; 7 and 9 o'clock shows,
the other five nights. Schwocho also advertised
that he will have two program changes
each w-eek. The opening picture was "Gun
for a Coward."
Three Weeks in Three
MINNEAPOLIS—One ol the four neighborhood
houses playing "The Ten Commandments"
on its .second round at $1.50 admission,
the Rialto, held it over a fourth week.
It ran three weeks in the other three theatres.
In St. Paul all of the first round
neighborhood houses offering the same picture
held it a fourth week. Tlieir admission
was $1.25.
Edward Hyman Speak
01 Meeting oi MAC
MINNEAPOLIS— Edward L.
Hyman. ABC-
UP vice-president in charge of United Paramount
Theatres' operation, isn't discouraged
because of the past several months' generally
unsatisfactory boxoffice performance. In fact,
he continues optimistic over exhibition's
prospects.
Here to address a meeting of Minnesota
Amusement Co. circuit house managers, he
attributes the slump mainly to Hollywood's
failure to space top product properly. He's in
agreement with those who have been criticizing
the film companies for releasing their
blockbusters in one bunch at the same time,
instead of spreading them out at. perhaos.
the rate of two a month throughout the
year.
Hyman deplores that there'll be another
such concentration around Christmas time.
More of these top pictures should be hitting
the theatres now and during the ensuing
weeks prior to the yuletide holiday, in his
opinion.
Hyman believes that while some of the
recent pictures that failed to come through
with respectable grosses might have been of
high quality they still weren't boxoffice and
that's why the returns were disappointing.
He's confident that there'll continue to be
ample support for "boxoffice pictures" and
he points out that grosses have been of
record-breaking proportions in many instances.
"If Hollywood just can give us topnotch
boxoffice pictures at the rate of two a month
—and I'm confident it's capable of so doing
—everything will be all right with a circuit
Uke ours," says Hyman.
"However, it's readily apparent that not
enough people will go to theatres to see what
they can enjoy free on television, especially
in view of the present comparatively high
cost of moviegoing. Financial considerations
and the more numerous demand.s on time
are factors, of course, conducive to public
selectiveness."
The fact that fUm product weakened just
w-hen TV was starting its fall-winter sea.son
with a bang has made the going tougher for
exhibition, he points out.
United Paramount will be niainly concerned
with downtown first-nm theatre operation,
but may enter the di-ive-in field, Hyman
says. At present, however, there are no definite
ozoner plans.
Para. Holds Meeting
MINNEAPOLIS—A glowing picluj-e of the
product outlook as far as his company is
concerned was painted by Sid Deneau, Paramount
western division sales manager, at a
sales meeting here. The sales meeting consumed
all of Monday (11 1 and was attended
bv the entire Paramount sales staff.
George W. Patty Services
DEXTER, IOWA—Services for George W.
Patty, 46, were held recently at the Panther
Creek Church near Redfield. Patty operated
a theatre here a few years ago.
Northwest Sound Service, Inc.
(PAKM Fo« Alt srsrc/MS)
73 Olanweed • MINNEAPOLIS • Federal 5-01 94
A preview- of Warners' "Darby's Rangers"
was shown at a:i Ass'n of the U.S. Anny
meeting recently in Washington.
Jack Warden and French actress Etchita
Choureau are starred in Warners' "Darby's
Rangers."
NC-2 BOXOFFICE :: November 23. 1957

}
DOUBLE BOXOFFICE BLOCKBUSTER I NO. 16
UNCENSORED
m SHOCK
%-^ WILDAHD ^
P
WICKED ^,
^
-limg
with m
tomorrow!
. ,-
CptSSiMtS
9*^
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MOTORCYCLE
GANG
Moforcycle duel..
^'>fi death to
fhe foser!
CONTACT YOUR
^nXwinatlonaL EXCHANGE
INDEPENDENT FILM DISTRIBUTORS
DONALD E. SWARTZ
ion Currie Avenue, North
MINNEAPOLIS 3, MINNESOTA
INDEPENDENT FILM DISTRIBUTORS
MOREY ANDERSON
706 West State Street
MILWAUKEE 3, WISCONSIN
HOLLYWOOD PICTURES.
MEYER L. STERN
1508 Davenport Street
OMAHA, NEBRASKA
INC

. . . Johnny
. . Donna
. . Dorothy
— —
OMAHA
TVAr. and .Mrs. Richard Lysinger of Ravenna
were the only exhibitors on Filmrow the
day Omaha and the surrounding territory
was buried under 11 inches of snow. The
Lysingers had nown here in their plane over
the weekend and the w-eathsr closed in on
them. Although traffic was slowed to a crawl.
film trucks managed to get through, but
Film Transport. Pierce, Rapid Transport and
Mills covering all directions out of Omaha
had a hard time.
. . . Tiagedy
Mrs. Henry Carlin and her son Pete will
continue to operate the Carlin Theatre at
Spalding. The elder Carlin died recently
•
Jerry McGlynn. formerly with MGM in
Omaha and Des Moines, is now with Columbia's
Omaha exchange for the Iowa and
southeast South Dakota territory
struck the family of James Sparks. United
Artists salesman. His wife's grandmother and
grandfather, Mr. and Mrs. Henry Vauck.
were killed in an auto-train cra.-ih at a crossing
in Sutton. Neb.
Mr. and Mrs. Frank HoUingsworth cf the
Holly Theatre at Beatrice were laid up with
the flu. Mrs. HoUingsworth had just returned
from California . . . Howell Roberts,
exhibitor at Wahoo, was initiated in the fall
ceremonial of the Shrine at Lincoln.
. . .
Bud Verhaege has closed his Lyric at St.
Edward for the winter and has taken his
mother on a vacation trip to California . .
.
J. D. "Scotty" Raitt, exhibitor at Genoa, and
his wife are in California and their daughter
is carrying on the theatre operations
Mary Beecham has joined the Columbia staff
NATIONAL THEATRE SUPPLY
W. M. "BILL" ALLISON
307 No. 16th St. Omaha, Neb.
as availability clerk .
Tietje. secretary
to Manager D. V. McLucas at United
Artists, was home with a recurrence of the
flu. Another UA flu victim was Joan Cline,
booker's stenographer . . . Bill Lyons. Columbia
office manager, is back after ho.spitalization
for pneumonia growing out of the flu.
. .
Lon McDowell's many friends were saddened
to learn of his death. He was the
owner and operator of the Capitol Theatre
at Hartley, Iowa, for many years. The Capitol
has been taken over by Ray Totman .
Bill Wink returned to work at Allied Artists
Edna Nass, 20th-
after ho.spitalization . . .
Fox booker, reported the serious illness of
her sister. Marie Lee. at Clarkson Hospital
Goodman, son of 20th-Fox
assistant booker Tony Goodman, has started
military .service at Ft. Leonard Wood.
John Preston, operator of the Coronado
Theatre at Humphi'ey, took a look at the
heavy blanket of snow- laid down by the winter
.
blast, checked his heat bills and decided to
close for the winter Weaver.
20th-Fox assistant cashier, said she had a
glorious vacation wa.shing everything in the
house with her new washer-drier combinat
on ... Ed Cohen, Columbia salesman, was
looking forw-ard to Thanksgiving vacation
when he will have daughters Joella and Barbara
home from Kansas City and Minneapolis.
'Ten' Into Third Round
MINNE.'\POLIS — "The Ten Commandments"
will go to its thii'd round of local
neighborhood houses—a quartet of them
again in the four areas into which Paramount
has divided the city—on December 18. according
to Jess McBride. local manager. At
the same time it will go to its second round
cf three St. Paul outlying theatres in the
.'^eparatsd areas. Competitive bids again will
decide which theatres obtain the picture.
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'All Mine' Firm in Its
Milwaukee Start
-MILWAUKEE— -All Mine to Give." which
opened at the Palace here in a Wisconsin
saturation booking simultaneously with its
world premiere at the Raulf Theatre in Oshkosh,
did right well in its first week, grossing
105 per cent. It was double-billed with "Bop
Girl." At the Riverside, "Pursuit of the Graf
Spee" grossed 100, helped by a 1,000-pass
deal Manager Ei'v dumb arranged with the
new Union Discount House.
t Average Is 100}
Athambra The Tijuana Story (Col).
Torero (Co!) .90
Paloce— All Mine fo Give U-l Bop Girl ;UAj...105
Riverside Pursuit of the Grot Spee RFDA) 100
Slrand— Around the World in 80 Doys (UA),
25th *k 300
Tcwne— The Tin Star Para);
As Long OS They're Hoppy (RFDAl 100
Warner—The Hunchbock of Notre Dome ;AA).,.150
Wisconstn— Escopodc in Jopon l I
Daniel Coone Rep. .
. 80
Minneapolis Newcomers
Battle Snow and Ice
MIN.MEAPOLIS—Three newcomers—"Until
They Sail. " "The Tin Star" and "Escapade
in Japan"—had to battle miserable weather
conditions during parts of their engagement.
"Until They Sail" came through vei-y well.
Holdovers, including "Jailhouse Rock" and
"Time Limit." did nicely, too. "Les Girls." in
its second week at the World, continued to
do smash business promising to outgross "An
American in Paris." which ran 13 weeks at
the World and holds the house record.
Acodemy—Around the World in 80 Days (UA),
19fh v^k. . 150
Century— Seven Wonders of the World
Cineromo), 67th wk 150
Gophjr—Walk Into Hell iSR .
Guns Don't Arnue (5R) 85
Lyric— Jailhouse Rock (MGM), 2nd wk 125
O.'pheum -Tin Star (Pore) 90
Pan—Time Limit lUA', 2nd wk. ... .110
Radio Cits — Until They Sail (MG.M) .100
5;ate— Escapade in Japan (U-l) 85
World— Les Girls MGM), 2nd wk 200
Boxoffice at Omaha
On Upward Side
OMj^H.^— ."Mthough the week's boxoffice
reports were not sensational, the general results
were better. "Jailhouse Rock," which did
a whopping 200 per cent the first week, did
95 the second. Others were near average in
spite of flu and slow business in nearly all
lines.
Brandeis Short Cut to Hell (Poro', The Devil's
Hairpin (Poro) 95
Omoho— Armored Attack (DCA); Battle Stripe
(DCA) 90
Orpheum—The Hunchback of Notre Dome (AA). . 90
S;afc Jailhouse Rock (MGM), 2nd wk 95
Complete Winter Schedule
For Des Moines Airer
DES MOINES—Alt Farrell
has announced
that the SE 14th Drive-In here will remain
open all winter. Use of the car heaters was
begun last week.
In summer the heaters can be converted to
air conditioners. The SE 14th Drive-In now
has 200 heaters in use.
Reopen at Glidden, Iowa
GLIDDEN. IOWA— Tile Glidden Memorial
Theatre was .scheduled to open Saturday i.9).
Mr. and Mrs. W. O. Parr will manage the
house and Pat Bruning will do the booking.
NC-4 BOXOFFICE November 23. 1957

. . . Bill
. . . The
. . The
. . MGM
. . Dean
Elroy Hirsch Is Feted
At 'Zero' Premiere
WAUSAU. WIS.—A hometown hero premiere
of "Zero Hour" was held at the Wausau
Theatre Monday in honor of native son Eh-oy
"Crazylegs" Hirsch, who stars in the picture
with Dana Andrews, Linda Darnell, Sterling
Hayden and Peggy King.
The premiere was preceded by a citywide
celebration highlighted by a parade and a
banquet with civic officials, leading citizens
and local organizations participating. An
honorary plaque and scroll was awarded to
Hirsch, w'ho attended all events, having motored
to Wausau overnight from Milwaukee
where on the preceding day he played with
his Los Angeles Rams against the Green Bay
Packers of the National Professional Football
League.
"Zero Hour," released by Paramount, is
Hirsch's third motion picture assignment, the
previous two being the biographical feature,
"Crazylegs," and "Unchained."
One of the alltime football greats, Hirsch
was born in Wausau. went on to the University
of Wisconsin and Michigan University,
at both of which he was named Ail-American,
later entered professional football, in which
he recently was accorded the highest honor
of being elected to the Helms Hall Football
Hall of Fame.
Film Council of Detroit
Issues New Yearbook
DETROIT—The Greater Detroit Motion
Picture Council has issued its 1957-58 yearbook,
a 32 -page directory of local motion picture
interests from the consumer standpoint.
Distribution is being made through Mrs.
Ernest Valentine, publicity chairman.
A special in-memoriam tribute is given in
the front of the book to Albert E. Cobo, late
mayor of Detroit who served as honorary
president of the council, and to Mrs. Alice N.
Gorham, director of advertising and exploitation
for United Detroit Theatres, who died
September 18.
Preview of coming meetings is given in the
yearbook for the first time. On December 6,
the Fox Theatre wall be host to a special
Christmas party, with a special welcome by
Managing Director Bob Bothwell and the
preview of a recent film.
On January 3. Sol Krim. owner-manager of
the Krim Theatre in Highland Park, is to
speak on foreign film developments. On
March 7, Milton H. London, president of
Allied Theatres of Michigan, is to speak upon
"The Theatre Owner and the Community."
On April 4 at the annual meeting. William
Cornell, special press representative for the
industry, is to speak on films as "A Vital
Force for Today." At the closing luncheon
meeting on May 2, William Cadmus, manager
of the Redford Theatre for Community
Theatres, will speak upon "Cooperating with
the Community."
MINNEAPOLIS
The Variety Club will install Joe Polodoff as
chief barker at its December meeting:
Tom Burke as first assistant; Gilbert Nathanson,
second assistant; Ralph Pielow jr., property
master, and Edward P. Schwartz as
dough guy.
"Seven Wonders of the World" went into
its 67th week at the Century Theatre, a new
local record. Its two Cinerama predecessors,
"This Is Cinerama" and "Cinerama Holiday,"
chalked up 66 and 54 weeks, respectively.
"Seven Wonders," with a reserved .seat policy
and $2.65 top, has played to 680,000 persons
. other hard-ticket screen attraction,
also with a $2.65 top, "Around the
World in 80 Days," was in its 19th week at
the Academy.
Warner exploiteer Don Walker was in to
work on "The Story of Mankind," which
will open at the Minneapolis State and St.
Paul Paramount day and date December 11
Donald, formerly at Republic, joined
United Artists as salesman for southern
Minnesota and South Dakota. He succeeds
Earl Wilson, who took over as RFDA representative
. . . UA exploiteer Bill Preuss was
in from Denver to work on "Legend of the
Lost" which will go into the Minneapolis
and St. Paul RKO Orpheums December 18
snowstoiin and icy thoroughfares
Monday caused many Filmrow employes to
be an hour or more late to work. The weather
played havoc with boxoffices in this territory.
Grossing well throughout the teiTitory is
"The Hunchback of Notre Dame," which was
at the State here . Lutz. 20th-Fox
northern Minnesota and North Dakota salesman,
w-as home ill . . . Tlie local neighborhood
Edina had "Friendly Persuasion" for
the third time. The Parkview also has it
playdated a third time, opening Thanksgiving
day . exploiteer Bob Favaro was
back after launching the "Les Girls" campaign
in Omaha and Des Moines.
"Gems of the Past," comprising five silent
slapstick comedies, is being offered by some
of the local neighborhood houses as an added
attraction . . . Three MGM pictures — "Les
Girls." "Until They SaU" and "Jailhouse
Rock"—were playing downtown and all doing
hangup business . . . "Tall Stranger" is Allied
Artists' best picture of several years, next
HANDY
to "Friendly Persuasion," in Manager Irving
Mark's opinion. It has been booked at the
Minneapolis State and St. Paul Strand
Harold Lundquist, a.ssistant
. . .
to District Manager
M. A. Levy at 20th-Fox, had the flu.
A big advance sale is reported for the local
production of "The Front Page." which the
auxiliary of the Variety Club will present
at the Lyceum here December 5-7. Proceeds
will go to the club's heart hospital . . .
Charles Winchell, Minne.sota Amusement Co.
president, spent a week touring the circuit
"The Rising of the Moon" opened first
The
. . .
run at the neighborhood Campus .
British "It Happened in the Park" is scheduled
at the Suburban World.
It looks as if radio censorship of movie advertising
here is less severe than that of the
two jointly owned newspapers which have
been incurring exhibitor wrath because of
the manner they've been bluepenciling showhouse
copy. For the picture "Three Faces of
Eve" radio stations here permitted a spot
announcement asking listeners what they'd
do if they were married to the nicest girl in
town "who now is anybody's pickup," as is
the case in the film. Newspapers refused to
permit this verbiage.
Hollywood of Omaha
Starts Booking Contest
OMAHA—Meyer Stern. Hollywood Pictures
representative for this territory, announced a
booking contest with exhibitor participation
that already has drawn attention in this
area.
The contest which opened November 15 for
13 weeks will give exhibitors a chance to
share in the prizes which Stern said will run
from a $25 bond to a $100 bond.
American International Pictures scheduled
the contest in honor of President James
NichoLson. Hollywood Pictures is the distributor
in the lowa-Nebraska-southem
South Dakota territory.
A representative from BOXOFFICE magazine
will assist in naming the winners.
Added to 'Killer' Cast
Joining the cast of Allied Artists' "The Cry
Baby Killer" were Herb Vigran. Edwin Nelson
and Frank Richards.
End of Ashley Theatre
ASHLEY, ILL.— N. A. Baldridge. owner of
the old Ashley Theatre building on Front
street, has removed all of the seats and other
equipment and will remodel the structure
into offices for his oil business and other
activities. It was the only pictm-e show in
this community.

Dick Frank Steps Up
As Manager at DM
DES MOINES—Don Hicks, who has been
Paramount manager here for the past nine
years, is being transferred to the Cincinnati
Richard Frank
Don Hicks
exchange in the same capacity. He will assume
duties in the Cincinnati office Monday
(25).
Richard Frank, formerly with Paramount
in the Indianapolis territory, will succeed
Hicks as manager here.
Variety Club members gave Don a farewell
party Monday night (18) at the Standard
Club. Lloyd Hirstine furnished elk steaks for
the stag affair.
Fiank has been on sick leave from the company
for several months. Sidney Deneau,
western sales manager, said he was "happy
to announce Dick Frank's recovei->' and return
to Paramount."
Frank joined Paramount in November 1944,
and has seized the company in various managerial
capacities.
yjv^^'^
national" w
1120 High St
.mm:

Some Exhibitors Add Up
Woes to Alltime Peak!
MINNEAPOLIS—Some local exhibitors such
as Martin Lebedoff believe that the number
of adverse factors confronting exhibition have
reached an all time high and, in consequence,
the position of theatres continually worsens.
Currently these factors include, of course,
the competition provided by the pre-1948 feature
movies on television and video's more
elaborate and high quality at the outset of
the fall-winter TV season.
Then, it's pointed out, there is the increasing
difficulty of curbing teenager patron misbehavior
that causes many potentional adult
customers to stay away, poor transportation
for nonauto drivers, the greater competition
for people's time, moviegoing's high cost,
downtown parking difficulties, more day and
dating of pictures in the neighborhoods,
stretches during w'hich no strong boxoffice
pictures are available, and the greater lures
of golf, bowling and motoring.
Being cited, too, as boxoffice handicaps
are the creeping inflation which leaves less
money for amusement purchases, the drain
on entertainment purchasing power by expensive
hard-ticket roadshow movies, installment
buying on the largest scale ever,
rising baby sitting costs, the numerous purchases
of homes on the installment plan and
night baseball and football competition.
Plea to Branch Managers
For More Color Pictures
MINNEAPOLIS—There's an appeal here to
branch managers to use their influence to
bring back more color features. Reno Wilk,
Triangle Outdoor Theatres circuit president,
is leading a campaign to induce Hollywood to
halt the present black-and-white binge, and
he believes the branch managers can help the
producers to "see the light."
"Hollywood must realize that these branch
managers are closer to exhibition and the
public pulse," 'Wilk points out.
The current year's tendency to use black
and white, instead of color, probably because
of economic considerations, undoubtedly has
caused boxoffice injury with outdoor theaters
especially hm't, in the opinion of Wilk
and other exhibitors.
Even many westerns and other outdoor pictures
have been coming through in black and
white and 'Wilk feels that's "the last straw."
He believes that present black and white
policy is penny wise and pound foolish because
the meritorious color pictures can
garner the larger grosses and thus command
higher film rentals.
Mrs. Vida Hobolth Dies;
Michigan Exhibitor
DETROIT— Mrs. 'Vida Hobolth. upstate exhibitor,
died recently, presumably from a
heart attack. She was the widow of Harry
Hobolth, pioneer upstate circuit operator.
Hobolth was an active leader and director of
Allied Theatres of Michigan and had been
in business 43 years at the time of his death
two years ago.
Mrs. Hobolth was closely associated with
her husband in tlie business and took over
operation of the Davison Theatre at Davison
after his death, making it the only house remaining
of the once sizable upstate circuit.
She continued to make her home at Imlay
City, where she was buried.
MILWAUKEE
Oeen along Filmrow, were William A. Aschman,
former branch and district manager
for Pathe, still hale and hearty at 86;
Bill Roob, Port Washington; Ray Quady,
Minaqua, and Bill Ainsworth, Fond du Lac.
Morrie Anderson, who heads Screen Guild
here, was in St. Joseph's Hospital for a
routine checkup. Meanwhile the office was
busting at the seams with action; a number
of rereleases, including "Rudolph the Red
Nose Reindeer," which is a natural for the
holidays. Spending a few days at the office,
was Bill Burke of RKO, New York, handling
features and shorts. Incidentally, did you
catch the spread in Life magazine, featuring
American International's product? Getting
into the bigtime with a nish!
Bill Freise, LaCrosse's "Mr. Show Business,"
was honored November 14 at a testimonial
dinner, marking his 50th year in the
theatre business there. He developed his interest
in the theatre as a boy; worked as
stage property master at the old Bijou; became
stage carpenter; handled vaudeville
shows, then moved up to manager. He later
moved to the Majestic, and also had charge
of the old LaCrosse Theatre; then adjusted
himself to showing movies, serving as assistant
general manager for five various theatres,
and at present is managing the Fifth
Avenue Theatre. The group plamiing the
salute to Freise, also arranged for a showing
of "All Mine to Give," which premiered at
Oshkosh.
While Erv Clumb, managing director of
the Riverside Theatre was laid up with the
flu, Jerry Bierce held the fort. But no sooner
does Erv get back on the job, than he plunges
into a tiein with Milwaukee's latest discount
house, named Union House. One thousand
passes to the firm got him healthy plugs
and notices in full-page spread ads for the
grand opening. Only members of unions,
government employes and armed forces reserves
are eligible.
Filmrow mourned the recent passing of
Andy Kenny, former MGM office manager,
and previously a booker for Warner Theatres.
Cash R. Beechler Dies;
Longtime Allied Leader
DETROIT—Michigan lost one of its longtime
exhibitor leaders recently with the death
of Cash R. Beechler, 64, following a heart
attack at Charlotte.
Beechler started in business in 1919, operating
the 'Victory Theatre at St. Johns. For
many years he lived in Charlotte, where he
was formerly mayor, operating the Eaton
Theatre and the formor B Theatre. He also
had the Rapids at Eaton Rapids.
Beechler was a former president of Allied
Theatres of Michigan and active for many
yeajs in the affairs of that organization. He
is survived by his wife Ethel; two sons.
Cash J. and Richard, associated with him in
the business, and a daughter, Mrs. James
Guest.
a
425-seater owned by Mrs. Edith Major, was
reopened for the winter. Mrs. Major also
owns the Major Drive-In on Route 24.
PARIS, MO.—The Main Street Theatre,
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
11-23-57
Please enroll us in your RESEARCH BUREAU
to receive iniormation regularly, as released, on
the following subjects for Theatre Planning:
Acoustics
n Air Conditioning
n
n
D
Architectural Service [^
n "Black" Lighting
I'
n Building Material ^j
Carpets p,
Coin Machines
G Complete Remodeling
Decorating
^
n Drink Dispensers L.
n Drive-In Equipment D
G Other Subjects
Theatre,
Sealing Capacity.,
Address
City
State
Signed
Lighting Fixtures
Plumbing Fixtures
Projectors
Projection
Seating
Signs
Lamps
and Marquees
Sound Equipment
Television
Theatre Fronts
Vending Equipment
Postage-paid reply cards tor your further convenience
in obtaining information are provided in The MODERN
THEATRE Section, published with the first issue of
each
month.
BOXOFFICE :
: November 23, 1957 NC-7

many
happy
returns
of today
Thanks to our doctons, most Americans can look forward to
longer and happier lives than ever before. Some of our deadliest
diseases have already been conquered ; others are fast being brought
under control. Even with cancer, much progress has been made.
Today, more than 800,000 Americans are alive and well, cured of
cancer . . . many of them, because they made a habit of having thorough
health checkups every year no matter how loell they felt . . .
many others, because they went to their doctors at the first sign of
any one of the seven danger signals that may mean cancer . . . all of
them, because they went to their doctors in time.
To learn how to guard yourself against cancer, call the American
Cancer Society office nearest you or write to "Cancer" in care of
your local Post Office.
Through the Courtesy of
BOXOFFICE
NC-8 BOXOFFICE November 23. 1957

"
New Crew of Tent 5
Plans Major Events
DETROIT—Three major .se;isonal activities
are being scheduled by Detroit Variety Tent 5
following the election of new officers, headed
by Bill Wetsman. W&W Theatres, as chief
barker. The activities are:
A "Fractured Friday" Party—set up this
time to Saturday (30) —with awards to winners
in the Detroit Heart Fund, and the casts
of the stage plays, "No Time for Sergeants"
Eind "Auntie Mame," as specially invited
guests.
A general membership meeting, with date
still to be set.
A Christmas party to be given for the children
of Variety members and other selected
groups of children.
The club also has begun the publication of
the Five Poster, named for the tent's number,
on an occasional issue basis, under the
editorship of Arthur Herzog jr., screen publicist.
This follows the tradition of the Detroit
Barker issued on a weekly basis several
years ago by the tent, with the present scribe
as
editor.
Committee appointments, announced by
Wetsman, include;
Membership—Bob Bothwell, managing director
of Fox Theatre, chairman; Richard R.
Graff, Universal manager; Arthur Herzog
jr.; Sol Krim, Krim Theatre.
Entertainment—Dale Silverberg, W. B.
Doner Agency, chairman; Pierre LaMarre,
Cooperative Theatres; Fi-ed Sweet, managing
dii-ector, Telenews Theatre.
House—Sol Krim, chairman; Arthur Herzog
jr.; Pierre LaMarre and Fred Sweet.
Special Heart Fund project—Richard R.
Graff, chairman.
Two Renovated Theatres
Reopen at Canton, Ohio
CANTON, OHIO — Two newly renovated
theatres have been reopened here after
lengthy shutterings.
The Park in North Canton, closed for more
than a year, has been reopened with evening
showings every day plus matinees on Saturdays
and Sundays.
The State, operated intermittently in recent
years as a burlesque house, was slated for
immediate reopening as a second-run theatre
by George Regas and George Manos. It will
offer daily matinee and evening shows.
Louis Heller, owner of the Towne Tlieatre
here, is operating the Park on a five-year
lease, J. P. Calla is manager of the Park in
addition to the Towne.
Improvements at the Park include revamped
projection booth, widescreen installation
and interior redecoration.
Ted Rogvoy Honored
DETROIT — Theodore Rogvoy, theatrical
architect who has designed numerous conventional
houses as w-ell as drive-ins in
Michigan, California and elsewhere, is honored
as "the architect of the month" by the
current issue of the monthly bulletin of the
Michigan Society of Architects. A multi-page
portfolio of RxDgvoy's work is presented in
pictures, with numerous views of his theatres,
especially
drive-ins.
BOXOFFICE November 23, 1957
Ohiono ExhibitorsAsked
To Report on Promotions
Don Hicks Appointed
Cincinnati Manager
DBS MOINES—Don Hicks,
who has been
Paramount manager here for the past nine
years, is being transferred to the Cincinnati
Richard Frank
Don Hicks
exchange in the same capacity. He will assume
duties in the Cincinnati office Monday
(25).
Richard Prank, formerly with Paramount
m the Indianapolis territory, will succeed
Hicks as manager here.
Variety Club members gave Don a farewell
party Monday night (18) at the Standard
Club. Lloyd Hirstine furnished elk steaks for
the stag affair.
Frank has been on sick leave from the company
for several montlis. Sidney Deneau,
western sales manager, said he was "happy
to announce Dick Fi-ank's recovery and return
to Paramount."
Frank joined Paramount in November 1944,
and has served the company in various managei'ial
capacities. Previously he was associated
with United Artists.
COLUMBUS, OHIO—Ohio exhibitors
who
plan to attend the 22nd annual convention of
the Independent Theatre Owners of Ohio
were asked by William Carroll, executive
secretary, to bring along pet business-building
ideas that have worked during the past year.
Emphasizing that the coming meeting will
be a "working convention," Carroll said a
panel of judges will .select the best exploitation
idea submitted and will award a complimentary
convention registration to the winn,r.
Carroll asked that exhibitors be prepared
to offtr a five-minute summary of the "one
best idea in the past year that he has found
most effective and practical."
"The session on exploitatioA at the Allied
convention was so .successful that we think it
will be equally well-received in Columbus,"
said Carroll. "To listen to and to be able to
question a neighbor about a plan that has
worked in his situation has often prompted
an exhibitor to action he othenvise would not
attempt."
Convention registration will open at 10:30
a.m. Tuesday, December 3 at the Fort Hayes
Hotel. The first session will open at noon on
the 4th and the convention will adjourn at
4 p.m.
Theatres in Cleveland
Use New Picture Slogan
CLEVELAND—The board of directors of
the Cleveland Motion Picture Exhibitors
Ass'n adopted the new industry slogan, "Get
More Out of Life—Go Out to the Movies,"
and will use it in the heading of the Movie
Directory in newspapers. It will supplant the
old slogan, "Movies Are Better Than Ever."
Loew Theatres stai-ted Incorporating the newslogan
in ads several weeks ago.
Col. William O. Darby is portrayed by
James Garner m Warners' "Darby's Rangers.
STAR VISITS DETROIT—Richard Egan, who is vLsitinp key cities on i)ehair of
advance promotion on "Slaughter on Tenth Avenue," is seen here in Detroit with,
left to right: Alden Smith of the Co-op circuit; Henry Capogna, Butterfield Theatres;
Daniel Lewis, Co-Op. and Vem Sicotte, Butterfield city manager, Lansing,
Mich.
ME-1

. . The
"
. . Bob
. . William
. . George
. . "Jailhouse
. . Ann
. . "Ai-ound
—
——
. . Helen
—
CINCINNATI
. . .
T ou Smith, exhibitor at Bellevue. Ky.. was
taken to Speers Hospital in Dayton November
10. when he suffered a heart attack.
His condition is reported fairly good
Harris Dudelson, division manager, Buena
Vista, was in conferring with local Manager
Homer B. Snook and
Lee Heiding.sfeld . . .
Thomas Fisher, president and vice-president
respectively of Midwest Theatre Supply Co.,
attended the annual TESMA-NAC-TOA convention
in Miami Beach, Pla.
The Palace Theatre, Huntington, of which
Johnny Goodno is manager, opened November
22 with Around the World in 80 Days.
The theatre was closed for four days, while
Midwest Theatre Supply Co. installed Todd-
AO equipment. The theatre is also being
renovated and recarpeted . Jackson
Theatre here, closed since last May, is being
reopened for ^arttime operation. Frank
Weitzel is handling booking and buying for
the house.
DRIVE-IN
Practically
Yearly
THEATRES!
DOUBLE
GROSSES'^
INSTALL
EPRAD
Hot-Shot"
IN-THECAR
HEATERS
Low-Cctt, Smori, Light,
Compact, Rugged, Economical,
Ampfs Power,
Designed Specifically
for Drive-ins.
* Yearly gross** ore nearly doubled by
adding heaters.
EASY TERMS!
THEATRE EQUIPMENT CO.
1206 Cherry St. Toledo 4, Ohio
. . . Laura
Howard Froman, UA booker, is being transferred
to the Pittsburgh exchange, where he
will as.sume duties as salesman. Fi'oman was
sent to the Cincinnati branch from New- York
over a year ago. Ben Hathaway, booker for
U-I, is coming over to the United Artists
booking staff to fill the vacancy
Finney, head inspector, 20th-Fox, underwent
an emergency appendectomy, but has now
recovered and is back at her desk.
Visitors on the Row included Chalmer Bach.
Eaton; Ray Law, Lebanon; W. T. Cain jr..
Paintsville. Ky.. Mr. and Mrs. Walter Wyrick.
Carlisle, Ky. . Brower, Dayton
salesman, U-I, left with Mrs. Brower and
their two children for a vacation visit to
their families in Indiana . Keck, WB
booker, has been away from her desk for a
week, due to illness . Daumeyer,
office manager, WB, flew to Chicago over the
weekend to attend the Notre Dame football
game with his son . Rock"
eained holdover engagements in Charleston,
Columbus and Cincinnati.
Mrs. Ruth Handyside, cashier. National
Theatre Supply, was home because of flu . . .
James Conn, manager of National Theatre
Supply, has employed Clinton Albright as
specialty salesman. Albright will be in chai-ge
of the Bevelite sign division for NTS. He
joined the company November 1 . . . Jay
Goldberg. Realart Pictures, is encouraging
theatres in towns of 1,000 and over to avail
themselves of the new 27-minute gratis featurette,
"Jonah and the Highway." It was
produced by the Jam Handy organization, is
devoid of any commercialism, and the theme
of the subject is to encourage young people
to enter the field of engineering.
Nick Shafer and Roy White of Midstates
Theatres spent a few days in New York on
business . Burns, Columbus salesman,
WB, is sporting a new 1958 de luxe Chevrolet
with all new GM features . the
World in 80 Days" is now in its 23rd week at
the Valley Theatre, Cincinnati, and indications
are it will continue until sometime in
January.
Louis Wiethe, Valley Tlieatre, Cincinnati,
and Mrs. Wiethe are visiting their married
daughter in Mainz. Germany. They have not
seen their daughter, who is married to an
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Army major, since September 1956. and are
planning to remain in Germany until the
early part of December. The Wiethe's made
the trip to Germany in the liner United
States . Winkler, cashier, WB, and
her sister Lillian spent the weekend visiting
cousins in Louisville. Ky.. and also flew to
Vicksburg. Tenn.
Tal Joey' Is Happy 240
At Cleveland Hipp
CLEVELAND—It was like old times at
the
Hippodrome last week where "Pal Joey" was
really pulling in the crowds: and at advanced
admissions, too. The picture scored 240 per
cent for its first week. "The Hunchback of
Notre Dame" had a satisfactory opening at
the Allen and maintained a steady take.
Jailhouse Rock" at the State brought out all
of the Elvis Presley fans, boosting the gross
to 120 per cent.
Jack Silverthorne. manager of the Hippodrome
had to go way back to June 1956. when
he opened with "The King and I." to find a
week's gross to surpass the business he did
in the first week of "Pal Joey."
(Average Is 100)
Allen Hunchback of Notre Dome lAA) 105
Errbossy Armored Attack (NTA); Bottle Stripe
(NTA) ... 100
Hippodrome Pal Joey Col) 240
Heights Art Oedipus Rex (MPD), 2nd wk 100
Lower Moll Sinners (SR); Tempest in the Flesh
;Pacemaker), 2nd wk 100
Ohio Around the World in 80 Days (UA),
22nd wk 150
State Jailhouse Rock jMGM) 120
Stillman Time Limit (UA), 2nd wk 60
'loey' and 'Notre Dame'
Go Big in Detroit
DETROIT— "Pal Joey" and "The Hunchback
of Notre Dame" gave a real spurt to
local downtown business, with other attractions
generally faring modestly.
Adorns Les Girls (MGM) 1 50
Broadwoy-Copitol 08/15 (MTA); Womon of the
River (Col) .90
Madison Pol Joey (Col) .200
Michigan Operation Mod Boll (Col); Triple
Deception (RFDA), 2nd wk 75
Palms The Hunchback of Notre Dome (AA);
Gun Battle at Monterey (AA) .175
United Artists— Around the World in 80 Days
(UAi, 46th wk 120
•Mad Ball' Third Week
Tops in Cincinnati
CINCINNATI— "Operation Mad Ball" in
its
third week at Keiths led the downtown
grossers and held for a fourth week. The Albee
also played a holdover, "Jailhouse Rock"
and the gross was satisfactory. Other downtown
grosses were not up to par.
Albee Jailhouse Rock (MGM), 2nd wk ) 00
Grand Hear Me Good (Paro); Stowowoy Girl
(Para) 95
Keiths Opcrotion Mod Ball (Col), 3rd wk 130
Palace Zero Hour (Para) 95
Fremont, Ohio, Ordinance
Would Repeal Taxes
FREMONT. OHIO—The city council ha,s
given first reading to an ordinance which
would repeal the 3 per cent admission tax,
which brings about $5,000 a year into the
city treasury. The tax has been in effect
siJice December 1947, and applied to admissions
to the city's only film house, school
event,s and the county fair, which is located
within the city limits. Opponents charged the
tax was discriminatory and especially objectionable
because most of its income came
from vouths.
ME-2 BOXOFFICE :: November 23. 1957

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•RiTanny Stutz is planning to operate the
Circle Theatre fulltime now that the
Park Theatre, his closest competitor, is closed.
For the pa.st several years the Circle has been
open only Saturdays and Sundays, presenting
stage and hillbilly .shows. The Park closed
Sunday (10), ending 38 years of continuous
operation as a first-run neighborhood
house Eugene Vogel of Confection Cabinet
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and wife will be enjoying the company
of their son, Lt. Richard Vogel, home on a
12-day leave before reporting as medical of-
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THEATRE..
STREET ADDRESS
ficer to a SAC base in Newfoundland,
Frances Bolton. National Screen booker,
. . . Also
. . . Joel Golden, onetime local
.
suffered a heart attack and is receiving getwell
cards at St. Vincent's Charity Hcspital,
East 22nd St. and Central avenue
hospitalized was Mrs. Herbert Horstemeier.
wife of the independent booking agency head
who is convalescing from .surgery at Deaconess
Hospital
Eagle Lion salesman, now di,strict manager
for Continental Pictures, was in town combining
business and the pleasure of renewing
film friendships Scurka has resigned
as State Films shipper to join National
Theatre Supply as counter salesman.
.
. . .
Aaron Wayne of United Artists had a letter
from Jack Share, former local RKO and
Buena Vista salesman. Jack is now in Orlando,
Fla., and has switched from selling film
to selling insurance Hudson, manager
of the State Theatre, Fostoria, was reported
in ailing health The Avon Theatre in
nearby Avon Lake, closed the past two months
for repairs following a fire In the adjacent
building, is reopening November 27. Art
Brown continues as manager.
Ted Levy, Buena Vista district manager
with headquarters in Cleveland, has had
Cincinnati added to his Cleveland-Detroit
territory, in a realignment of exchanges .
Earl Starner of the Star Theatre. Dresden.
has added the Star. Coshocton, to his responsibilities.
He took it over from Bill
Bachert. who has withdrawn from the motion
picture business. Starner also manages
the Tn-Vale Drive-In. Coshocton.
Mrs. Peter Rosian, wife of the Universal
district manager, suffered sprained ligaments
in an arm from a fall in her apartment . . .
Mrs. Virginia O'Connell of the Loop Theatre.
Toledo, is in Houston. Tex., visiting the
Hellmans. two-piano team entertainers.
A legal merger of stage and screen was
effected this week with the help of Duke
Hickey. Universal publicist. Hickey smoothed
the way for the marriage of Peggy Connolly,
a Paramount starlet, and Dick Martin of
the comedy team of Martin and Rowan, currently
at the Statler Hotel Terrace Room. He
arranged a wedding luncheon at the Statler
following the ceremony.
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Cinerama Celebrates
One Year in Cleveland
CLEVEL-'\ND
- Cinerama celebrated its
first year Thursday the 14th at the Palace
Theatre. A birthday party luncheon held in
the Statler Hotel was sponsored by the Cleveland
Convention and Visitors Bureau. Guests
were city officials and others who helped
bring Cinerama to Cleveland. Missing was
the late Omar Ranney. critic of the Pi-ess
who campaigned to bring Cinerama to Cleveland
by running a poll in his column and
printing letters of request for the show. "This
is Cinerama" opened at the Palace Theatre
on Nov. 14. 1956. with a great fanfare in a
benefit performance for the Cleveland zoo.
and played a record 32 weeks. "Cinerama
Hcliday" now is at the Palace.
Betty Mar.sh. the American wife in
"Cinerama Holiday," was here for the birthday
celebrations.
Middletown City Officials
Seek Charity Bingo Ban
MIDDLETOWN. OHIO—City officials have
an action in county court seeking a ban
filed
on charity bingo as a result of a previous suit
brought by Elmer Reed, tnistee of the Knights
of Columbus Council, against police and city
officials.
The move was the latest in a controversy
that has already re.sulted in issuance of a permanent
injunction bamng city officials from
interfering with charity bingo games. This
injunction was issued by Judge Fred B.
Cramer, who said this ruling would apply only
to cases brought under state and city laws on
lotteries for personal profit and would not
apply to cases brought under gambling
statutes.
Kneisley Co. Introduces
Sil-Tubes, 80 Amps Up
TOLEDO—The Kneisley Electric Co. introduced
a new line of products at the
TESMA convention in Miami this week,
known as Sil-Tubes (silicon junctions).
This line will extend Kneisley's line of Sel-
Tubes (selenium I. used to convert tube-tj^pe
rectifiers from gas-filled tubes to selenium,
30 to 80 amperes.
Sil Tubes will be used in larger rectifiers
from 80 amperes upward, offering the uprated
current values through greatly improved
efficiencies, elimination of filament
losses and heavy cathode drops. They will
eliminate costly tube replacement.s and effect
operating .savings through lower power consumption.
Kneisley claims.
Michael Munley Elected
DETROIT — Michael Munley. assistjint
treasurer of the Olympia. has been elected
president for a two-year term of lATSE
Local 757. covering jurisdiction of ticket sellers
and treasurers at major shows in the Detroit
area. Other new officers elected are:
business agent. Norman Otto, Briggs Stadium:
vice-president, Harry Bort jr., Grinnell
Ticket Agency; recording secretary, Charles
Muncio. Olympia: financial secretary. Frank
Metzger. University of Detroit business manager
for athletics: treasurer. Thomas Mc-
Graw. and seventh member of the board.
Maurice Schubot. treasurer of Detroit Lions.
ME-G BOXOFFICE November 23, 1957

Dayton Firm Is Planning
Toll TV in Three Cities
SPRINGFIELD—A Dayton corporation is
planning a $3,000,000 toll TV system for
Springfield, Dayton and Columbus, it was
learned here. An official of Dayton Wired
Music. Inc.. (Musaki said programming is expected
to be in operation within 12 months.
Alfred M. Sinder, partner with Herbert
Huffman in the enterprise, confirmed reports
of the system. He declined to elaborate
on it, though, except to say that it will operate
on a setup similar to the system now
in operation in Bartlesville. Okla.. which is
wired television on a monthly fee basis.
Reportedly, an application for the setup is
pending with the Ohio _BelI Telephone Co.
for wiring the three cities. Talks also are
being conducted, reportedly, with International
Telemeter. Jen-old Electronics and
Skiatron Corp.
Silver Dollar Jake Plays
Santa to Crew of Cutter
MIAMI—Jake "Silver Dollar" Schreiber,
retired Detroit circuit owner, now a resident
at Miami Beach, played Santa Claus early
recently when the cutter Bramble docked at
the Coast Guard base here after making history
by sailing the Northwest Passage—across
the top of the North American continent
through the Arctic ocean. Schreiber drove up
with his famed exploitation-designed convertible
loaded with toys, which he presented
to all members of the 62-man crew who have
children, while presenting more mature gifts
to the balance of the crew'.
Schreiber recently made local history again
when he was named as a candidate for "outstanding
citizen of the year" in an editorial
in Miami Life, which paid tribute to his manifold
civic, charity, and patriotic activities.
J. Woodrow Thomas Dead
OAK HILL. W. VA.—J. Woodrow Thomas,
local exhibitor, died November 10 at the age
of 45. Thomas was a frequent visitor on Cincinnati's
FMlmrow, piloting his own plane into
the city. He also operated theatres at Athens
and Mount Hope. W. Va.. and a drive-in in
Tennessee. He is survived by his mother,
three brothers and three sisters. His brother
Grant Thomas operated the theatre in Payetteville,
W. Va.. and often accompanied
Woodrow on his trips.
Edward T.
Beal Injured
DETROIT—Edward T. Beal. 47. operator at
the Strand Theatre in Tecumseh. which is
owned by the William Schulte Theatres, was
.seriously injured in an auto accident on a
country road in the area. He was taken to
University Hospital. Ann Arbor, and was reported
having fractures of the jaw and the
right leg and po.ssible internal injuries.
Robert H. Moore Dies
DETROIT—Robert H. Moore, manager of
the Main Theatre at Coldwater for the William
Schulte circuit for 24 years, died recently
following an ulcer operation. He was
60. He is survived by his wife, who will probably
continue to manage the theatre.
The London stage comedy, "Roar Like a
Dove," lias been purchased by The Mirisch
Company for United Ai-tists release.
COLUMBUS
T ocal theatremen are seeking 100 per cent
cooperation from all Columbus area theatres
in an institutional business-building campaign
keyed to the COMPO slogan, "Get More
Out of Life ... Go Out to a Movie." The
first meeting was attended by Chai'les Sugarman.
World; Milton Yassenoff. Academy circuit;
Walter Kessler. manager of Loew's
Ohio; Ed McGlone, manager of RKO Palace:
Don Hooten. manager of RKO Grand; Fred
Oestreicher. publicity manager for Loew's;
Bernard Ginley. manager of the Southern
and William Carroll, executive secretary of
the Independent Theatre Owners of Ohio.
. . . Manager
. . .
"Jailhouse Rock" was held for a second
week at Loew's Ohio following one of the
biggest first weeks of the year
Ed McGlone of the Palace is cooperating with
the Ohio State Journal in the selection of
Franklin County high schools' "Queen of
Queens." The finals were held Friday 22
en the Palace stage Lawrence Toole, 82,
Chittenden Hotel, died of a skull fracture
after he was hit by a transit bus. A retired
actor. Toole had worked as an extra in Hollywood
under the name of Lawrence Windom.
Efforts were being made to pipe a closed
circuit telecast of the Ohio State-Michigan
football game at Ann Arbor Saturday (23) into
either the RKO Palace or Veterans Memorial
here.
Only Theatre Closed
COLUMBIA CITY. IND.—This city's only
film house, the Columbia, which opened in
1920. has been closed. Owners Arthur and
Jack Hancocks said dwindling patronage
caused the house to shutter. The other theatre
here, the Miller, was sold earlier in the
year by the Hancocks to Charles Knlss. who
is remodeling the building for store and office
facilities.
Reopen Suburban House
YOUNGSTOWN—The Bell Tlieatre in suburban
Campbell reopened November 8 under
new management, and will be open four days
a week, Fridays through Mondays. Carl Petrello.
new operator, is offering a doublefeature
fMJiicy.
Filmrow Bowler to Chicago
DETROIT—Val Mikiel of Film Truck Service.
Filrm-ow's ranking feminine bowler, is
adding fresh sports laurels. She will go to
Chicago next month to enter the world's invitational
match game championship, for
singles.
Rob Youngstown Paramount
YOUNGSTOWN — About $165 was taken
from Dorothy Poli.sky. cashier of the Paramount
Theatre, in downtown Youngstown
late Wednesday afternoon (6) by a robber
who pushed a revolver through the window at
her.
American Wife Harassed
"Roar Like a Dove" deals with the harassed
American wife of a Scottish lord who has
presented her husband six daughters when
all he wants is a son.
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
11-23-57
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects lor Theatre Planning;
D
G
n Acoustics
Lighting Fixtures
Air Conditiomng Plumbing Fixtures
n Architectural Service G Projectors
n "Black" Lighting D Projection Lamps
Building Material r' Seating
n Carpets
ri Signs and Marquees
n Coin Machines
Complete Remodeling
Sound Equipment
Television
Decorating
n Drink Dispensers CJ Theatre Fronts
n Drive-In Equipment Vending Equipment
D Other Subjects
Theatre
Seating Capacity..
Address
City
State
Signed
Postage-paid reply cords tor your further conveniencE
in obtaining intoritiotion ore provided in The MODERN
THEATRE Section, published with the first issue of
each
month
BOXOFFICE November 23. 1957 ME-7

ROBERT E. GROSS
34,500 Lockheed Employees
Regularly Buy U.S. Savings Bonds
Portrait by Fabian Bacbrach
"We in
the Lockheed Aircraft Corporation family are
proud of our record of participation in the U.S. Treasury's
Payroll Savings Plan.
"It is important . . . particularly in those times . . . for
all Americans to support our nation's programs and
policies in every way. I know of no better way than the
regular purchase of Savings Bonds.
"Our records show Bond-buying employees are saving
at the weekly rate of $165,000 ... a yearlv total of
approximately $9,000,000.
"This thrift, practiced regularly, is a vital keystone
in building family security. It also makes a significant
contribution to stabilization of the purchasing power of
the dollar and the prevention of inflation.
"Each of our new employees is given the opportimity
to join his fellow workers in the Payroll Sa\ings Plan.
We feel this is an important step in insuring America's
future securit\' and prosperity."
ROBERT E. GROSS. Chirf Expcuiiic Officer,
Chaimmn ttj thr Hoard,
Lockheetl Aircraft Corporation
A simple person-to-person canvass that puts a Payroll
Savings .Application Blank in the hands of every employee
is all yon ha\e to do to install tlie Payroll Sa\'ings
Plan or build employee participation in your present
plan. Your State Sales Director is ready to help you.
Write today to Savings Bond Division, U.S. Treasury
Department, Washington 25, D. C.
The United States Government does not pay for this advertising. The Treasury Department
thanks, for their patriotic donation, the Advertising Council and
BOXOFFICE
ME-8 BOXOFFICE November 23, 1957

Judgment Reserved
In Yorkhaven Suit
NEW HAVEN—Superior Judge Frank. T.
Healey has reserved decision in a suit wherein
the Taft Realty Corp.. owners of the downtovm
Shubert Theatre, seeks $100,000 damages
from Yorkhaven Enterprises and the Shuberthaven
Operating Co.. theatre operators.
In its complaint, filed here, the Taft corporation
asserts that the full rent due has
not been paid and that the existing lease is
invalid.
The Shubert, long used for pre-Broadway
tryouts of top stage properties, was leased to
Yorkhaven in 1941 for a 12-year period. Tlie
lease was subsequently extended to 1962.
The lease originally required Yorkhaven
to pay an annual rental of $15,000 for the
first two years and $21,000 thereafter, according
to exhibited papers. The sum was
modified to a minimum annual rental of $10.
000 plus four per cent of receipts exceeding
the $250,000 mark.
Taft charges that any lease beyond Sept.
1, 1951, is invalid because voting trustee
authority—in whose hands the company was
placed at the time—expired then. The voting
trust€es were named during reorganization
occurring in the 1930s.
Taft wants the court to void the lease term
after 1951 and to direct the defendants to
yield theatre possession, contending that the
voting trustees had no authority to modify
rental payments. Moreover, it is charged,
money is due imder the modified terms in
that "the defendants have earned income
from the operation, use and leasing of the
said theatre, in excess of the base rent, upon
which they have not paid the required four
per cent.
Maurice Bailey, who heads the Bailey
suburban film circuit iWestville. Whalley
and Whitney, all subsequent-run situations),
is a Yorkhaven officer. During court session
last week, he denied any failure of his company's
part to report its full earnings from
theatre operations to the Taft organization.
Other complaint counts allege that Bailey
and associates have failed in theatre upkeep,
and that if Yorkhaven continues possession
until 1962, "the physical state of said
theatre will have become so deteriorated as to
require the expenditure of .substantial sums
of money."
The complaint also charges that theatre
seats are broken and decrepit, the carpet is
worn and patched without uniformity, the
marquee and lobby are in serious disrepair,
toilet facilities are uninviting and unfit and
stage and wiring have outlived their usefulness.
Taft is represented by I. E. Sherman and
R. C. Zampano. B. B. Salzman and the firm
of Stoddard. Persky, Eagan and Cobey are
defending the theatre operators.
The Shubert is an 1.800 -seat house across
College street from Loew's College and the
Stanley Warner Roger Sherman, both firstrun
units.
Gives 'Saint Joan' Books
NEW HAVEN—Irving Hillman. manager of
the Stanley Warner Roger Sherman, distributed
free "Saint Joan" books to the first
100 patrons in line on opening day of "Saint
Joan."
lENE Directors Condemn
Films on TV, Roadshows
BOSTON—The board of directors of Independent
Exhibitors, Inc., of New England, at
an important meeting here last week, passed
three resolutions condemning the practice of
showing recent film releases on TV, another,
the practice of roadshowing top pictures and
a third, the neglect of distributors to step up
the regional advertising on all pictures.
The meeting of the National Allied affiliate
directorate was presided over by Chairman
Norman Glassman and was attended by many
members of the organization as well as all of
the directors.
DEMANDS TV CLEARANCE
The first resolution read, in part: "Be it
resolved that lENE demands measures be
taken to make the showing of motion pictures
on TV subject to reasonable clearance protection
in favor of the theatres, otherwise the
theatres are subject to unfair competition."
Edward W. Lider, president of lENE, said
that two UA films, "Beachhead" and "Suddenly,"
released in 1954, are currently playing
on TV^in this area. "Beachhead." he said,
was shown at some drive-ins this summer as
a reissue.
Because of this practice, he added, theatre
patrons are led to believe that they don't
have to "go out to a movie." If they just
wait a month or two the same films will be
on their screens.
"If film companies continue to release
films to TV that are younger than seven to
ten years in age," Lider added, "there will be
many times when newer and better pictures
can be seen on home screens than in the
neighborhood theatre. We are asking for a
reasonable clearance over TV. whether or not
the independent companies claim they have
no control over the pictures after they have
had their territorial playdates. The exhibitor
must be protected with a TV release date
clearly indicated on each contract. All film
companies should be asked to tie up their
contracts with their independent producers
and insist on a theatre clearance of seven
to ten years before one picture can be .sold
to TV. lENE is seciuing a list of all films
that have been sold to TV in order to check
the general release dates, urging members to
pass up any picture that is not so protected.
We will name the producers, name the pictures
and name the men who sold them. On
this matter, we urge the distributors to meet
with representatives from the Allied national
committee to set up a reasonable clearance
over TV. backed by enforced contracts."
CONDEMNS ROADSHOWING
The second resolution: "Resolved that lENE
condemn the policy of some distributors
of roadshowing too many top pictures, and
carrying the roadshow policy to an extreme,
as these practices deprive average exhibitors
from showing these features while the national
advertising is still current."
Specific films mentioned were "The Ten
Commandments." "A Farewell to Arms." "The
Bridge on the River Kwai" and "Raintree
County."
On the latter film, however. Lider said
that since the board meeting, word has come
from the tradepapers of the change of policy
Norman Glassman
Edward Lider
by MOM, and he commended Charles M.
Reagan. MOM vice-president and general
sales manager, for his sound judgment in discontinuing
the roadshow policy on the picture.
"We hope it will be in general release immediately
to receive the benefits of the national
advertising," Lider said.
The practice of roadshowing so many films
was condemned by the lENE board for two
reasons, he continued. First, the film is held
back many months from its normal availability,
and second, advance prices are a
deterrent to the filmgoing public. In the
case of "The Ten Commandments." the first
roadshow engagement was not condemned,
but the practice of the "second, third, fourth
and even fifth wave of roadshowing" was
blasted as hai-mful to the small theatres.
" 'The Ten Commandments' should be playing
Christmas business in many small theatres."
Lider said, "but because of Paramount's
practice, the film may not reach these spots
until late in 1958."
U'nLIZE MOKE LOCAL ADS
The third resolution: "That lENE urge
distributors to reappraise their national advertising
budget and allocation, and to use
more regional advertising, utilizing more TV.
radio and newspapers on a regional basis."
"In New England." Lider .said, "exploitation-type
films have been successful in the
use of TV. radio and newspaper saturation
campaigns. Why shouldn't this method be
u.sed for average pictures? Currently. Allied
Artists is buying .spot time on a saturation
basis for 'Hunchback of Notre Dame' with
good results. On the other hand, two fine
films. "No Down Payment' and 'Until Tliey
Sail.' have not been specially treated. They
came in town and left without any fanfare,
to disappointing grosses. Tlie regular newspaper
ads were not enough to cause these
films to catch on with the public and these
films were passed by almost unnoticed. A
preselling job is necessary on a national and
a regional basis."
Other business at the board meeting included
urging producers to make more color
films in an effort to combat TV. The organization
also urged all drive-in owners, who
are closing their ozoners for the winter, to
use the industry slogan, "Get More Out of
Life—Go Out to a Movie," on their marquees
until the spring reopenings.
In other lENE activities, the organization
will sponsor the December 3 11 a.m. meeting
for all exhibitors and theatre managers in the
'Continued on following pagei
BOXOFFICE November 23. 1957 NE-l

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—
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. . . The
I
Continued
. . Mrs.
'Pal Joey' 250 Breaks
New Haven Records
NEW HAVEN—"Pal Joey" broke existing
house records in irs first week's engagement
at the College.
; Average Is 100)
Coliege— Pol Joey (Col) 250
LincDln Doctor of Lorge (RFDA) 90
Poromoun: The Hunchback of Notre Dome (AA);
Naked in the Sun AA) 125
Poll Jailhouse Rock VGM The Hired Gun
(MGM) 120
Rcgor 5horm:in Boby Face Nelson fUA), The
Girl in Block Stockings LA! 100
Whalley Around the World in 80 Days (UA).
ISth wk 200
New Presley Picture Best
Of Boston Openers
BOSTON— "Jailhouse Rock" was the best
of the new programs, with "A Novel Affair"
also above average. The Annistice Day holiday
helped the week's grosses but midweek
business was very slow. "And God Created
Woman" did so well at the Gary Theatre
that the management decided to keep the film
there until the Christmas presentation of
"Bridge on the River Kwai." Originally,
"Perri" was booked for the Gary. Instead,
the Disney film will go into the smaller
Beacon Hill, starting November 22.
Astor Rointree County (MGM), 4th wk 90
Beacon Hill Gigi (Spatter) 75
Boston Seven Wonders of the World (Cinerama),
63rd wk. .
Exeter Street A Novel Affair Xonfl)
Gary And God Created Woman (Kingsley),
85
125
2nd wk 150
Kenmore The Young Stranger (U-l), 3rd wk. 120
Memorial Slaughter on Tenth Avenue (U-I);
Slim Carter (U-l) 85
Metropolitan Stopover Tokyo (20th-Fox); The
Persuader (AA) 90
Paramount and Fenway Zero Hour (Pare); Hear
Me Good 'Parol 75
Saxon Around the World in 80 Days (UA),
30th wk 250
Stote and Orpheum Jailhouse Rock (MGM);
The Hired Gun (MGM) 1 30
'Hunchback' Hartford Bow
Scores 110 Per Cent
HARTFORD—"Operation Mad Ball" and
"Mademoiselle Striptease" were the local holdovers.
Allyn The Hunchbock of Notre Dame (AA);
Naked in the Sun AA 110
Art—Moiemoiselle Striptease ,DCA), 2nd wk. 100
E M LoeA—Operation Mod Ball (Col); The
Tijuono Storv :CoI:, 2nd wk 105
Polace— Unholy Wife ;U-I); Will Any Gentleman?
(Stratford) 90
Strond The Helen Morgon Story (WB); Hidden
Feor (UA) 100
Webb High Society (MGM); The Roinmoker
(Paro), reissue 85
"Stopover Tokyo' Tops
Providence Bowers
PROVIDENCE—"Stopover Tokyo" at the
RKO Albee just hit average figures, but it was
good enough to top all downtown first runs.
Local retail merchants, normally excellent
bellwethers, have been complaining bitterly
about the unusual lull in fall buying. This,
apparently, also is reflected in the poor boxcffice
grosses reported.
Albec stopover Tokyo (20th-Fox) 100
Loew s The Invisible Boy (MGM) 90
Moiestic The Story of Monkind (WB) 50
Strand Zero Hour iPcrol 90
Sells Merchant on Show
NEW HAVEN— Irving Hillman, manager of
the Roger Sherman Theatre. Stanley Warner
first-run here, sold the management of a
supermarket on sponsorship of a Saturday
morning kiddy show, with tickets distributed
through market counters after purchase.
HARTFORD
A sizable trade delegation will attend the
Motion Picture Pioneers November 25
dinner at New York's Waldorf-Astoria Hotel,
honoring Loew's President Joseph R. Vogel,
who visited Hartford and other Loew's cities
back in the days when he headed Loew's Theatres
Jack Sanson, Stanley Warner
. . . Strand manager, says the recently concluded
15-week engagement of "Around the World
in 80 Days" represented the lengthiest downtown
run in the city's history. "The Jolson
Story" chalked up a handsome 12 weeks some
years ago at E. M. Loew's.
Dave Lustig of the Columbia home office
exploitation department came through ahead
of "Pal Joey," booked for a regional premiere
November 20 at E. M. Loew's. He huddled
with George E. Landers, Hartford division
manager for E. M. Loew's Theatres .
Numerous area suburban theatres offered
prizes and other off-screen attractions for
kiddy matinees on November 11, Veteran's
Day, when there was no school . . . Twentieth-
Fox plans a December 12 world premiere of
"Peyton Place" at Camden, Me. The film was
shot in that area last summer.
.
"The Ten Commandments" went into an
extended day-and-date run at the Keppner-
Tarantul Burn.side, East Hartford,, and Paul
A. Tolls' Newington, Newington
Amadeo triple-featured
.
"The Wild
.
and
Paul
the
Wicked," "Paris Vice Squad" and "The Black
Pirate" on the same weekend bill at the Pike
Drive-In, Newington.
"Friendly Persuasion" was screened at the
Bushnell Memorial November 8 at 60 cents
top—a ten-cent hike over last year's scale on
a similar program—for benefit of the Hartford
Children's Museum ... A $26,000,000
development on the east side of Hartford has
been propo.=;ed by Hageman-Harris of New-
York, builder of world-famed Rockefeller
Center. Contemplated improvements include
two 16-story office buildings with quarters
for banks and retail stores on the ground
level, a 30-bus terminal and 1,800-car on-thestreet
parking facilities.
. . . The
. . .
Interstate's Palace, Rockville, conducted a
Miss "Pajama Game" contest as promotion
The Mansfield
for the Warner release . . .
Drive-In shuttered for the winter
Torrington Knights of Columbus will sponsor
a .showing of "The Robe" at the Warner
Theatre in that city on November 27
Bill Murphy, Cine Webb, Wethersfield, is
using postcards for his newly acquired art
film mailing list . . . Judy O'Toole, daughter
of Mrs. Estelle O'Toole, for many years with
the "Warner Theatres Hartford district office,
joined the Wethersfield Community
Players cast of "Years Ago."
CofC Nominates Pickus
NEW HAVEN—Albert M. Pickus,
owner of
the Stratford Theatre and a TOA vice-president,
has been nominated a director of the
Stratford Chamber of Commerce. Election is
.slated for December 12.
Starts Series of Art Films
NEW HAVEN — Harry Feinstein, Stanley
Warner zone manager, has launched a new
Tuesday scries of art film bookings at the
first-run Capitol. Willimantic. Conn
lENE Board Condemns
TV Films, Roadshows
from preceding page*
territory at the Hotel Bradford, to hear an
address by Howard Minsky, recently named
eastern sales manager for Telemeter International.
He will give a digest of Telemeter
with a question and answer period following.
The meeting will last all day.
Plans also are in the making for a businessbuilder
meeting to be held early in January,
sponsored by lENE, with all industryites invited,
exhibitors, distributors, equipment men,
concessionaires, with prizes offered for the
best promotional ideas given out.
NEWHAMPSHIRE
TVArs. Anna C. Small, 59, an employe of
Latchis Theatres for 15 years, died at
Elliot Community Hospital in Keene, November
10 after a long illness. She was a native
of Bolton, Que., and resided in Manchester
before moving to Keene 31 years ago
Pine Island Drive-In in the Goffs
Falls section of Manchester was closed for
the season November 12, when the management
invited the public to a free show. The
ozoner's patrons were assured that the establishment
would be back in operation in
the spring.
Actress Bette Davis, now residing in Maine,
has sold her favorite vacation home. Butternut
Lodge on Sugar Hill in the White Mountains
ai-ea of New Hampshire, to Ross Coffin,
owner of the adjoining Peckett's-on-Sugar-
Hill, from whom the property originally was
purchased. The actress came to Sugar Hill
with her husband Gary Merrill to sign papers.
The Manchester Drive-In wound up its 1957
season November 10 and will resume shows in
the spring . Maude E. Sanborn, 65,
widow of Ansel N. Sanborn, who operated
several Carroll County theatres for a number
of years and was a prominent member of the
New Hampshire legislature, died at Huggins
Hospital in Wolfeboro November 12. She had
resided in Sanbornville most of her life and
was prominent in the Order of the Eastern
Star.
Drive-In Man Morrison
Beats Landlord at Polls
DOVER. N. Y—The newly-elected mayor
of this city is Republican Mel Morrison who
operates the Newington Drive-In. His Democratic
opponent, whom he beat 3.500 to 2.500,
was James Nadeau. his landlord. Nadeau
built the Newington Drive-In three years ago,
leasing it to Morrison, and the Rochester,
N. H., Drive-In, now leased to Interstate
Theatres Corp.
Morri.son has been in the industry for
many years. He started as a manager for
the old M&P circuit and at the time of the
consent decree splitup, he went with New
England Theatres as a manager and eventually
a district manager. Two years ago he resigned
and took over the lease on the Newington
Drive-In. He lives in Dover with his
wife and five children.
•Two-ton" Tony Galento. a colorful figure
in prizefighting history, will have an a^'ting
part in Warners' "Across the Everglades."
NE-2 BOXOFFICE November 23. 1957

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 16
UNCENSORED
1?^%-^ WILD AND
L^, WICKED •
'- "-% -li'ine
J
/'*?y' with no
tomorrow!
• .-^w'V-
"
MOTORCYCLE
GANG
CONTACT YOUR Jlmenlcan.

. . Nancy
.
. . The
. . The
Ernest Warren Builds
Goodwill at Needham
NEEDHAM, MASS.—The Paramount Theatre
here is becoming known as the good will
spot in this community, and its operators,
Irene and Ernest Warren, are noted locally
lor their ready cooperation with civic enterprises,
olfering the theatre as a means ol
raising funds for community affairs.
Recently, while Ernest Warren was hospitalized
for six weeks for surgery, his wife
Irene conducted affairs at the theatre, including
the buying and booking and two
special community programs.
On November 14, the Needham Sportsman's
Club look over the house for a special movie
night, when the program was "Secrets of
Life" and "Man on Fire." All proceeds went
to the community service and conservation
programs.
The second community feature was held
November 16 as part of the local Harmony
Week. The York-Aires, popular local quartet,
headlined the Festival of Harmony presented
by the Needham chapter of the
SPEBSQUA. Proceeds of the evening were
donated equally to the Needham Nurses
Ass'n and the Needham Homemakers Service.
Such willingness to work closely with these
various local groups in raising money for their
projects has more than paid off at the boxoffice
during the times when the regular
programs are in force.
NEW HAVEN
Trving C. Jacocks jr. booked a rare art film
bill. "Wee Geordie " and "The Green Man,"
into his suburban Branford, advertising the
program as "Two Great Alastair Sim Hits!"
Kelly and Alan Webb and company
of "The Genius and the Goddess." Aldous
Huxley comedy about an atom scientist,
opened their pre-Broadway tour at the Shubert
Theatre here November 13-16 at $4.80
top.
The downtown Paramount booked a musical.
"Dance Interlude." featuring Phyllis
Grande principals, for one performance the
evening of November 19 at $1.80 top . . . The
season's first ice show, Shipstad and Johnson's
"Ice Follies," is slated for the New
Haven Arena December 8-13 at $4.80 top .
The Starlite Family Drive-In. Stamford, shuttered
for the season. In newspaper ads. the
management noted: "Thanks for a wonderful
season! We wish you and yours the best
of everything in preparation for the glorious
Yuletide season ahead. Meanwhile, we are
already making plans to welcome you back
in the spring." Tile concluding double bill
consisted of 'Gun Glory" and "House of
Numbers."
Jason Enterprises houses in Torrlngton and
WilUmantic— the Palace and Gem, respectively—played
special Veterans' Day kiddy
shows November 11, distributing free toys (39
cents value I to all youngsters , . . Prank Ferguson
of the Bailey Theatres began advertising
"Around the World in 80 Days" in
Hartford dailies following conclusion of the
attraction's 15-week run at the Stanley
Warner Strand in that city.
PROVIDENCE
'^I^illiam J. Trambukis. Loews State manager,
scored outstanding publicity for
the forthcoming "Jailhouse Rock." A frontpage
story and picture in the Providence Bulletin,
plus film news stories in WJAR-TV
and WPRO-TV. described the outstanding
lobby display at Loew's. Bill also reports that
his daughter Jane has returned to school
following a tonsillectomy.
As Thanksgiving approaches, turkeys seem
to be the most popular giveaway items at
some surrounding open-airers. Despite winter's
first
chilly blasts, a goodly crowd of diehard
ozoner fans attended the Lonsdale
Drive-In with high hopes of taking home a
turkey for the holiday feast . Stanley
Warner Majestic had a three-day engagement
of "The Silver Chalice" . . . Victor
Borge is scheduled for a one-evening stand of
Comedy in Music" at Veterans Auditorium
early in December .
Palace. Washington
Park neighborhood house, extended the
engagement of "The Ten Commandments"
for a second week.
As darkness settles on the territory earlier,
surrounding open-airers are able to play to
two audiences nightly. In some cases, with
gates opening as early as 4:30 p.m. an extra
hour of entertainment featuring cai-toons is
offered, starting at 5. This added inducement
enables parents to bring the young fry.
see a complete program and still get home
in time to get the kiddies in bed early . . .
During the recent statewide teachers institute.
Loew's State was rented for the morning
sessions, which wound up in plenty of
time for the customary opening of the popular
Weybosset street house.
>lany live attractions are slated for this
area in the near future, including a two-day
engagement of the .smash Broadway hit.
"No Time for Sergeants," the N. Y. Grand
Opera Co. and a special one-night appearance
of Joey Alfidi. child prodigy conductor.
The latter will head an all-star musical production
which will include a full symphony
orchestra comprising all members of the the
N. Y. and R. I. philharmonics.
Exhibitor Host to Actor
On Visit to Brooks. Me.
BROOKS, ME. — During the filming in
Camden. Me., of "Peyton Place." exhibitor
Robert O. Hall of the Brooks Theatre here
drove 3,": miles to Camden to invite Russ
Tamblyn. featured player, to visit Brooks.
Tamblyn arrived to crown MLss Marjorie
Roberts. 17. as Waldo County Poultry Queen,
and .so enjoyed his visit that he mentioned
he had always wanted to live in a small town
like Brooks.
He complimented the New England cooking
and hospitality and told the natives howlucky
they were to live in such an attractive
setting. Immediately, he was made an
adopted son of Brooks, with State Representative
Eben Elwell doing the formal honors.
The actor also was given a locally made tray
inscribed with a map covering the locations
used in filming "Peyton Place."
Drops Tues.-Wed. Programs
NEW HAVEN — The suburban Guilford
Theatre has dropped Tuesday and Wednesday
performances. A double feature is scheduled
at 7 p.m. Thursdays through Mondays.
C. J. Russell Continues
To Improve Theatre
BANGOR, ME—C. J. Russell jr., operator
of the Bijou Theatre and an exhibitor for
many years, is continuing to express his
confidence in the future of the motion picture
industry by constant renovation and
refreshening of the theatre.
A year ago. Russell remodeled the auditorium,
repainted and renewed the interior.
This fall, he remodeled the exterior and
inner lobby, installed a new marquee, a new
front of Marlite paneling and aluminum trim,
and put in new doors, also trimmed with
aluminum. In the inner lobby, he repainted
the walls and installed a complete new lighting
system.
"This is our way," said Russell, "of showing
that we have sincere and entire confidence
in the future of our theatres, for we
feel that there is nothing the matter with
show business that good programs cannot
cure."
Russell is president of the Park Amusement
Co., as was his father before him. At one
time, the firm operated the Park Theatre,
Bangor, which has been closed for some time,
and the Orono at Orono, Me., also closed.
Several years ago. these three theatres were
operated by the old M&P Theatres, but the
Russells have had them since 1950.
50 Per Cent Death Rate
Among Theatres in N. H.
MANCHESTER, N. H.—A 50 per cent mortality
rate has been suffered by New Hampshire
motion picture theatres in the last ten
years, according to Frank L>-ndon, executive
secretary of Allied Theatres of New England.
In 1948. he pointed out, there were 90
film houses in the state and each large city
had several theatres running continuously
from matinee time on through evening performances.
Many operated six or seven days
per week. There were 70 fuUtime est.abli.shnients
and 20 summer theatres in resort areas.
Now. according to Lyndon, the number has
dwindled to 45 conventional theatres, of which
27 are open only parttime. Excluding the
drive-ins. the mortality has therefore been
about 50 per cent, he said.
Melvin Morrison, operator of the Newington
Drive-In. said, that drive-ins have their
problems too. with constmction costs totaling
about $100,000 and maintenance expenses also
running high. Morrison, recently elected
mayor of Dover, said that since the ozoner
has become a family gathering place, such
sideline attractions as playgrounds and pony
rides for the children have become a necessity,
involving even further expense and
maintenance.
Harry Lavietes Dies
NEW HAVEN—HariT L. Lavietes. 73, a
veteran tlieatre owner, manufacturer and political
leader, is dead. He operated the Pequot
Theatre, a neighborhood house, for many
years, and also headed several manufacturing
concerns in the city. He relinquished operation
of the Pequot about a year ago.
Helena Turner Edits "Hong Kong'
With all of the film now in from Hong
Kong. Helene Turner is editing "Hong Kong
Incident " for Allied Artists.
NE-4
BOXOFnCE November 23. 1957

. .
Hamilton
that
Paul Vermet Is Named
To Quebec Allied Post
MONTREAL— Doris Robert, president of
Quebec Allied
Theatrical Industries, has announced
the appointment
of Paul Vermet
as new executive-secretary
of the association,
succeeding
Charles Bourassa. Attending
a cocktail
[jarty at which Vermel's
appointment was
announced were G. R.
Arnott and W. Elman
3f Loew's: W. Lester
Paul Vermel
and J. G. Ganetakos,
United Amusement
Co.; A. Bahen, Odeon;
L. Choquette. C. A. Magnan. B. C. Salamis
and L. Jones, directors of the QATI.
Vermet. who spends his spare time as a
news commentator for a local radio station.
was a public relations officer in the Canadian
Army during World War II and was in
charge of the French publicity for Henry
Morgan's department store here until 1950.
when he resigned to look after his interests
in the South Shore Amusement Co. and the
Victoria Theatre in St. Lambert.
"What is particularly dear to me," Vermet
told those attending the cocktail party, "is
the action by which the as.sociation wants
the proprietors of theatres of smaller importance
to occupy a place of choice in the
association . .
.
"My wish is ... to emphasize the fact
that, through me. their problems, their possibilities
and their hopes for the future will
be the prime effort of the association, especially
at a period where the stage and
motion picture industries are taking back
their first place under the sun .
"Quebec Allied represents the industry
that has furnished the most astonishing
entertainment of the 20th Century, the motion
picture industry. Submerged for a while
by television, it came back stronger and
more congenial to the tastes and the exigencies
of a public who never asked anything
else than to be faithful to it.
"Television, having no other equal than
the motion picture industry where she gathered
her inspiration, has no more secrets
to reveal; the motion picture industry, on
the contrary, having no other equal than
itself, being its own creator, is just entering
in cycles of already astonishing transformation:
Cinemascope. Vista Vision, Todd-AO,
Cinerama and recently, Technirama. which
are just for it, preliminary strides from the
limits which were encircling it until a fewyears
ago."
Only Two Drive-ins Open
In Toronto Vicinity
TORONTO—An Appreciation Night was abserved
when the Star-Top Drive-In at London
wound up its 1957 season. Everybody was
admitted free for a triple bill.
Still open are the Windsor at Windsor,
two nights weekly, and the Clappison near
Hamilton, operating a half week.
Filming of "Roar Like a Dove." the Miri.seh
production for United Artists, will take place
in Scotland.
Series of Toronto Meetings Opens
Monday in King Edward Hotel
TORONTO— All is in readiness for the
series of industry conventions at the King
Edward Hotel, starting with the annual meeting
Monday i25) of the Motion Picture Theatres
Ass'n of Ontario under the chairmanship
of L.onel Lester, president.
Arch H. Jolley. MPTAO executive secretary,
said that 12 nominations had been
received for the 1958 board of directors, most
of those named being members of the directorate
for the past year.
The following will stand for election, although
others may be named from the convention
floor as added starters: Morris
Berlin, Ottawa; Jack H. Clarke, E. G. Forsyth,
Lionel Lester, Harry S. Mandell. Morris Stein
and W. A. Summerville jr., Toronto; Lou
Consky, Hahburton; Angus Jewell. Cannington;
H. C. D. Main. Sutton: Albert A. Rol-
'Commandments' Marks
Full Year in Toronto
TORONTO — "The Ten Commandments"
has rounded out a solid year here after the
first half-year at the University and the
second six months at the 850-seat York.
This is the second-best run for any picture
here, the record having been set by
"Oklahoma!" which had an engagement of
16 months at the Tivoli, ending last August.
The turn of the year for the DeMille epic
was .somewhat tempered by the announcement
that its engagement at the York would
terminate December 5.
Will Redeem Bonds Dec. 1
TORONTO— Official notice has been given
by Theatre Properties
i i
all
outstanding serial and sinkingfund bonds of
the company will be redeemed December 1.
The company owns the Capitol and Palace
in Hamilton.
HOLLYWOOD GREETING—John J.
Fitzgibbons. right, president of Famous
Players Canadian Corp., Mrs. Fitzgibbons,
second from left, and Mrs. Gertrude
Skelton of .\ustralia are shown being
welcomed to filmland by Yul Br.vnner as
they visited the actor on the set of "The
Buccaneer" at Paramount.
ston. Little Current, and Russell Simpson.
Renfrew.
For the annual session of the national
committee of the Motion Picture Exhibitors
A.ss'ns of Canada Tuesday (26i the Ontario
association named Lester, Forsyth, Stein and
Main as delegates.
The MPTAO appointed Lester, Clarke,
Por.syth and Stein as its voting representatives
at the annual convention of the Motion
Picture Industry Council of Canada Wednesday
(271 and Thursday (28).
Among subjects to be discu.ssed will be
amusement taxation, competition from bingo
games, results of the 1957 Academy Awards
Sweepstakes Contest, plans for a po.ssible
country-wide competition in conjunction with
the O.scar Aw'ards next March, development
of public relations, etc.
Diefenbaker Opposes
Federal Censorship
OTTAWA—John Diefenbaker. prime minister
of the new Conservative government, has
laid down the policy that federal cen.sorship
of motion pictures is outside the jurisdiction
of the Dominion authorities.
Speaking in the House of Commons November
14. when the subject of countrywide
examination of films by a central board came
before parliament. Prime Minister Diefenbaker
declared: "I can think of nothing that
would be more unconstitutional."
Film cen.sorship has always been under the
jurisdiction of provincial governments and
that .s.vstem will continue, according to the
government leader. Eight of the ten pi-ovinces
have long had their
own censor boards. The
question of federal control was raised by
Frank Howard, an opposition member from
Skeena. B. C.
In past years a suggestion
^
has come occasionally
from industry spokesmen for one
censorship board for Canada on the ground
that delays and the expense of censorship
fee.^ would be reduced but no action was
forthcoming in official circles.
Loew Theatre Managers
Receive New Assignments
.">JE\V YORK-Jack Mercer, manager of
Loew's State Theatre in Boston, has been
moved to the Uptown Theatre in Toronto
by John Murphy, vice-president of Loew's
Theatres. Herman Taylor has left the Uptown
for Loew's Yonge Street, Toronto, as
assistant manager. Fred Jackson, manager
of Loew's In London, Ont., will trade posts
with Hubert Schedewltz, his assistant, because
of a desire for less activity.
Use New Industry Slogan
TORONTO—Two Toronto theatres,
Loew's
and the Uptown, units of Marcus Loew's Theatres,
have picked up the slogan "Get more
out of life—Go out to a Movie," which originated
recently in New- York. The line is
being used in display advertising.
BOXOFFICE November 23. 1957 K-1

. . . Jack
. . "Around
. .
. .
MONTREAL
C^uy Bachand and Ivan Lafontaine have
leased the Capitol Theatre at Sherbrooke.
They also operate the Sherbrooke Rex and
Premier theatres. Major alterations at the
Capitol, which was closed only brieOy. include
installation of widescreen equipment, new
marquee and new drapes, as well as general
redecoration of interior and exterior. The
new marquee, with standout 3D Adler letters.
was installed by Day-Nite Neon. F>rojection
and stage changes at the 640-seat Capitol
were handled by Best Theatre Supply . . .
The Best Theatre Supply was opened by
owner Armand Besse eight months ago. who
said he was highly grateful for the fine
cooperation given him by all his industry
contacts since he has been in business for
him.self. Besse recently returned from a business
trip through the province's eastern
townships. He said he found exhibitors feeling
that business will soon start an upward
trend.
Paul Gendron has leased the Drummond
.
Theatre of Drummondville from Laval Allard
William Lester, vice-president and
. . . managing director of the United Amusement
Corp.. and his wife left for Arizona . .
W. H. Mannard, UAC secretary-treasurer, has
received a letter from his son. a geologist in
Tanganyika, East Africa. Mannard said his
son was going on a safari in the vicinity of
Kilimanjaro.
Gordon Lightstone, Toronto Paramount
• •
. . 20thgeneral
manager, was at the local offices
conferring with Romeo Goudreau. manager
Roher. president of Peerless Film.s.
was in New York City on business .
Fcx has opened a new department for the
company's 16mm division. Michel Frank has
taken over as salesman, with Huguette Landriault
as booker. Miss Landriault was formerly
connected with General Films and
J. A. Lapointe Film Distributors.
Foto-Nite, which is presented at tlie Ahuntsic,
Beaubien. Cremazie. Electra. Laval. Mercier,
Passe-Temps. Villeray, Vogue, Verdun
Palace and Capitol of St. Jean announced
that $1,800 was awarded to Marc Benoit of
Verdun. Benoit was at the Cremazie Theatre
at the time of a second call by Foto-Nite.
M. A. Miner of the Cremazie made the prize
presentation. Foto-Nite headquarters revealed
that to date it has paid out $22,000 in the
district.
The Roberval Theatre, Roberval, has been
closed permanently. It is the property of J. H.
Gagnon . . . Mrs. Rose Levitt, assistant cashier
for Warner Bros., was released from a convalescent
home after a lengthy illness. She
will continue her full recuperation at home
... J. Aboussafy, owner of the Au Bon
Cinema of Mont Joli, was here.
Astral Films releases, "Flesh and the Spur"
and "Naked Paradise," wUl be double bill
presentations at the Princess Theatre here
.••
REGULAR THEATRE SERVICE
Regular theatre service is more than ever essential to protect your large
investment in screen, sound and projection equipment. And DSEL is the
logical choice for Canadian exhibitors— branches in every large centre
with large stocks of replacements for regular and fast emergency service.
Avail yourself of this quality service from Canada's oldest and largest
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For complete details talk it over with your local DSEL representative.
mmm mm Equipmi^Dts liniited
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BRANCHES AT: Halifax, Saint John, Quebec, Montreal.
Ottawa, Toronto, Hamilton, London, North Bay, Winnipeg,
Rogino, Calgary, Edmonton, Vancouver.
Georges Bougie,
starting December 20 . . .
booker at 20th Century-Fox. and his wife
have adopted a baby girl . . Everett C.
.
Callow, the international publicity director
for Cinerama, greeted the mDlionth visitor
to the local Imperial Theatre since "This Is
Cinerama" opened in December 1955 .
Intematinonal Films Distributors announced
that its "J'ai Peche" release has resulted in
record-breaking business at every theatre.
Court Rules Bingo
A Game, Not Lottery
WADENA, SASK.—An officer of the Kinsman
Club here was acquitted in magistrate's
court of a charge of conducting a lottery
after the court ruled that bingo was not a
lottery, but a game. Henry Graham Young, a
Wadena merchant, and chairman of the club's
fund-raising committee, was found not guilty
by Magistrate R. Macara. Magistrate Macara
said bingo was not a lottery, and that charges
of this tjTje usually were laid under the
gaming section of the criminal code, and not
the lottery section.
The charge was laid by the Rev. r>avid
L. Clink, president of the Wadena Ministerial
Ass'n. Defense counsel argued that bingo
was not a lottery, but a game, and a prize
of an automobile was not a valuable security
under the
law.
Exhibitors throughout western Canada are
watching this case very closely, as many
theatres already run theatre bingo, using
special punchout bingo cards. The Kinsman
clubs are particularly active in sponsoring
bingo in theatres in a number of communities
in Manitoba, Saskatchewan and Alberta.
WINNIPEG
pred Falkner of the Falkon Theatre in
Tis-
.
dale was a visitor here with his wife,
arranging contracts with the distributors in
cooperation with Associated Theatre Services
. . . Pete Myers. 20th-Fox general manager,
is spending time in Winnipeg with his
local manager Phil Geller the
World in 80 Days" was due to finish its
engagement at the Gaiety this week. The
theatre had already commenced advertising
its next attraction. "Happy Road" when business
on the last two days picked up to the
extent that it was decided to hold "80 Days"
fcr another week.
The Western Hour, formerly staged at the
Dominion Theatre is now being held at the
Garrick Theatre, sponsored by the Garrick
Theatre and Paulin's biscuits. This stage
show starts at noon, and continues tU 2 p.m..
and is held at the theatre on Saturdays. The
show consists of live western music and has
been packing the theatre to capacity .
"Doctor at Large." the J. Arthur Flank release,
is proving to be a boxoffice suiTsrise
at the Broadway in Saskatoon in its repeat
run. This picture is being held over for three
weeks.
The Sunset Drive-ln, one of the only two
drive-ins left operating in the Calgary area,
is offering free doughnuts and coffee for the
Sunday preview of a triple bill.
Peter Brown will portray a summer resort
actor in Warners' "Marjorie Morningstar."
K-2 BOXOFFICE November 23, 1957

fit
DOUBLE 60X0FFICE BLOCKBUSTER I NO. 16
UNCENSORED
^ _. .,^-- --wtcJ^
THE SHOCK
Too
TINA
p'*^
•"•'"'
RITA
eui-iB
Too '.*'d
M bi boil
btSHWK
CJWESSIOHS
S''!^
withne
tomorrow! \
MOTORCYCLE
GANO
ro"THe.am.
CONTACT YOUR yi/?ianiaaru
'nXiBJinationaL EXCHANGE
I. H. ALLEN
130 Carlton St.
TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Ave.
MONTREAL, CANADA
ASTRAL FILMS
RALPH
ZELICKSON
157 Rupert Ave.
WINNIPEG, CANADA
LIMITED
A. SWITZER
714 Eighth Ave., West
ST.
JOHN, CANADA
E. WHELPLEY
162 Union St.
CALGARY, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

. . Jack
. . Odeon
. . Ken
. . The
. . The
. . Alex
VANCOUVER
•Thugs broke into the International Film
Distributois Filmrow office and stole S75
from the cashiers desk and SlOO of Canadian
Picture Pioneers fund from Jimmy Davie's
desk. Davie is the secretary of the Vancouver
Pioneers branch and office manager of IFD
. . Members of Victoria's mixed lATSE
locals have joined Vancouver's two locals,
one made up of stagehands and the other
projectionists Local 348 .. . Teenage hoodlum.s
really raised cain at the midnight show
at the Oroheum over the holiday weekend,
throwing beer bottles through the screen,
stealing lamps, breaking seats and throwing
lighted cigarets on patrons from the balcony.
There were police present, but they were
unable to stop the hoodlums. The film on
the screen was "Jailhouse Rock." which
played to a capacity house.
Mary Reeves, Hollywood talent scout, is
here on a two-week vacation. While here, .she
will scout new talent and open a dramatic
school for newcomers seeking a Hollywood
career . Burdick. manager of the
Stanley, and his wife Catherine, office manager
of Trans-Canada Films, are on a California
vacation . Leach. Calgary
exhibitor now a partner of Famous Players
in three Calgary theatres, will receive a
special award for advancing the theatre in
his region at the CPP award dinner November
28 at Toronto.
Owen Bird, president of B.C. Exhibitor
Ass'n, and Vice-President Myron McLeod of
Powell River will represent both the BCEA
and the Vancouver CPP at the Toronto meetins
Len Johnson of the Lougheed Drivein
at Burnaby, an annual attendant at the
meetings, will be missing this year due to
surgery . circuit has taken over
the Twilight Drive-In at Penticton from A.
G. Alderson. The ozoner has a 300-car ca-
FOR SALEl
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USED OR RECONDITIONED
Also new Brifish-Luxury Choirs available
THEATRE CHAIRS
Sprinq edqe steel bottom seat cushions and
fully upholstered bocks— 'spring bock types olso.
Corpeting, asphalt, rubber. Vinyl tiles and
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WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop ui a line—we will give you photogrophs
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and full informotion. ^
11
LA SALLE
RECREATIONS, Ltd,
rr
Theatre Chain. Cirpet, Linoleum and Tile Division.
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
t
pacity and is next door to the Pines Drive-In
at Penticton.
The Community Theatre at Bamfield on
the west coast of Vancouver Island is being
operated by the Pacific Cable Club. The
town is the start of the Pacific cable to the
South Seas and Australia . closed
Odeon at Abbotsford in the Fra.ser Valley
has been taken over by the former projectionist
on a five-day policy. It seats 449. It is
being booked by West Coast Booking A.ss'n,
which has al.so added the New Westminster
Drive-In to its list . . . Webb & Miller opened
the new Lux Theatre, a 290-seater and the
first theatre at Taylor, B. C. . . John
.
Roberts, retired projectionist, died here in
Jack Lundholm of Swift
his 74th year . . .
Current was elected president of Saskatchewan
Motion Picture Exhibitors Ass'n at a
recent meeting.
Xes Girls' Delights
Toronio Film Fans
TORONTO—The holdover situation for ace
theatres returned to recognized normal with
extended engagements for eight attractions.
Lcew-'s and the Uptown did highly satisfactory
business in the combination presentation
of a new offering, "Les Girls."
(Averoge Is 100)
Eghnton—The Bells of St. Mary's (SR) 105
Hollywood—The Hunchback of Notre Dome (AA),
2nd wk 100
Hylond— Sco Wife :20th-Fox), 2nd wk 105
Impenol—Jet Pilot (U-0( 2nd wk 100
Loew's Uptown— Les Girls (MGM) 140
Nortown—The Joker Is Wild (Pora), 2nd wk. .100
Odeon— Operation Mad Ball (Col); The Sceptre
and the Moce 'NFB), 2nd wk
Tivoli—Around the World in 80 Doys (UA),
15th wk
Towne— Perri IBV), 3rd wk
University—This Is Cinerama Cinerama),
4th wk
105
125
100
140
Winnipeg First Runs
Show Upward Trend
WINNIPEG—The situation was looking up
here, one offering only failing to .show better
than average.
Copitol— Les Girls (MGM)
115
Garrick— Man of o Thousand Foces (U-l).. 110
Lyceum—Drag Strip Girl :AIPi;
Rock All Night (AlP)
.120
Metropolitan—The Block Scorpion (WB);
Block Potch (WB) 110
Odeon— High Tide ot Noon Ronk) 90
Valour — Three Men in o Boot ilFD), 2nd wk 110
'Mad Ball" Scores Hit
In Vancouver Bow
VANCOUVER—The holiday weekend, which
was wet and cool, saved downtown business
from being a total bust
Capitol— Les Girls (MGM) Good
Cinema— The Hired Gun (MGM);
The Man in the Rood (IFD) Fair
Orpheum — Operation Mod Boll (Col) Excellent
Parodise— Hell's Crossroods (Rep);
Looking for Danger (AA) Fair
PlQzo— Slim Carter (U-l);
Up In the World (SR) Moderate
Stanley— Around th« World In SO Deyi (UA),
1 3th wk Good
Strond— Young and Dongareui (20th-Fox);
Rockabilly Boby (20th-Fox) Foir
Studio— Brothori In Law (IFD), 5th wk Good
Vogue—Man of a Thousond Facet (U-l). . . Moderote
COMPLETE BUYING & BOOKING SERVICE ALL ADVERTISING • TICKETS • TRAILERS
FOR 35MM & 16MM EXHIBITORS DATE STRIPS • PRINTED PROGRAMS
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WEST COAST BOOKING ASSOCIATION WEST COAST THEATRE SERVICE, LTD.
2182 West 12fh Ave. Phone CHcrry 5IS5-6 Vancouver 9, B C
TORONTO
The Peterborough Theatre Managers Ass'n
staged its annual benefit show November
17 to aid Variety Village at the Odeon, where
W. Blondell is manager. The master of ceremonies
for the vaudeville program was Ron
Leonard, director of advertising at Odeon
headoffice here. The film was "The Helen
Morgan Story."
Manager Joe McNulty turned over the
Windsor Theatre, Hamilton, for a benefit
screen and stage show November 14 for the
family of J. A. Forbes, who was killed in an
automobile accident. Survivors included seven
children . Harris, film columnist of
the local Telegram, was one of the newspaper
representatives in 25 North Amei-ican cities
who took part in the telephone mterview
November 13 with Marlon Brando in New
york to promote "Sayonara."
Kent Craig is temporarily out of the theatre
business, having closed the Delta and
Queen at Hamilton Saturday il6i. Previously,
he had closed the Empire in Hamilton and the
Capitol in Paris. Craig once was prominent
in the Famous Players organization. Four of
his situations were in the 900-.seat class.
OTTAWA
/Construction of the St. Lawrence Seaway
has removed one of the historic landmarks
among Canadian theatres, this being
the Music Hall at Mon-isburg. The theatre
is being demolished to make room for the
widened canal system. The Music Hall was
opened in 1879 with a stage policy but turned
to motion pictures with the playing of "The
Birth of a Nation" in 1916. For 30 years the
manager was P. J. Gormley. His son Paul
joined the National Film Board m more
recent years.
Bob Maynard of the Francais featured a
five-act vaudeville show during the last half
. . . F. G. Robertson
of the week along with a screen feature, "It's
Always Fair Weather"
of the Mayfair in Ottawa South has introduced
a chinaware giveaway for the ladies
every day of the week. Monday. Tuesday and
Wednesday the theatre also takes part in
Foto-Nite.
The Famous Players Capitol got an extra
day with "My Fur Lady," the college musical
revue, last w-eek and returned to it,s film
policy for five days then provided the setting
Monday (18 1 for the opening concert of the
new Ottawa Philharmonic Orchestra. Coming
up is a stage engagement of "Dancers of
Bali" . Auto-Sky Drive-In, operated
by Ben Freedman and associates, has continued
to defy the weather as the only car
theatre in the Ottawa district.
Nine Films Rated 'Aciult'
TORONTO—Nine features have been classified
as adult entertainment by the Ontario
Board of Moving Picture Censors. The list
includes The Helen Morgan Story. The Joker
I.'^ Wild. No Down Payment, Portland Expose,
Short Cut to Hell, Stowaway Girl, The Sun
Al.so
Rises. Time Limit and Until They Sail.
Juvenile actor Kim Charney will play a
featured role in AA's "Quantrills Raiders."
K-4 BOXOFFICE :
: November
23, 1957

.
• ALPHABETICAL INDEX
• ADLINES & EXPLOITIPS
• B0X0FF1CE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING IDEAS
-^
Showman Telegraphs
Request for Sputnik
The Russian embassy in Washington received
this telegram recently:
REQUEST THAT SPUTNIK MAKE
AN APPEARANCE OVER OUR THE-
ATRE SUNDAY NIGHT. OCTOBER
27. IN CONNECTION WITH OUR
FEATURE PICTURE, SATELJJTE IN
THE SKY WOULD MAKE A GOOD
COMBINATION. THANKS VERY
MUCH.
The telegram, signed by the Airvue
Drive-In Theatre, Goldsboro. N. C, was
sent by James S. Howard jr.. manager, as
a stunt for his twin bill of "Public Pigeon
No. 1" and "Satellite in the Sky."
Howard also had the word sputnik in
large type in an ad on his "Invasion of
the Saucer Men" and "I Was a Teenage
Werewolf" double bill. Copy follows:
"SPUTNIK . . . While It is True the Saucer
Men Do Not Come PYom the New Satellite.
Now We Know Nothing Is Impossible. It
Might Just Happen in the Not Too Distant
Failure."
^rinmr
A group of Embassy Pictures officials greet Colossal Charlie, a stiltman brought in from New York, in
front of the Poromount Theatre in Boston, where "The Amazing Colossal Man" opened, simultaneously
with bookings in more than 100 other theatres in New England, including tfjc Boston Fenway. Left to
right: Judd Parker, Jack McCarthy, Joe Wolf, George Kraska, Arthur Morton and Howard Shamban.
The latter heads an advertising concern which handled the WBZ-TV campaign on the openings. Morton
is manager of the Paramount Theatre. Exploiteer Kraska had Colossal Charlie walk Boston streets
in a tie-in with a contest on the TV stotion.
GJ
Trailer Added for ^Ball'
Pointing to Mrs. Crosby!
After receiving telephone calls chiding
the management for not identifying Kathy
Grant as Mrs. BUig Crosby in "Operation
which the Radio City Theatre
Mad Ball."
in Minneapolis was playing at the time of
her marriage, the showhouse added a
trailer just before the picture's start stating
that Miss Grant was now Mrs. Bing.
Several of the complainers had told the
management that they'd Uke to have
known the young star's present identity
and that they believed the theatre should
have acquainted them with it.
17-/ Newcomer Featured
"Doomed to stardom" is the paradoxical
prophesy applied to Sandra Dee, 15-yearold
model turned actress and star of the
upcoming Universal release, "Seventeenth
Summer," who looks quizically from the
cover of the November 3 issue of Parade.
In a two-page feature. Lloyd Shearer tells
how the daughter of a theatrical agent who
never wanted his child to get mixed up In
the show business, has gone far and fast
under her mother's tutelage in the three
years since her father's death.
Civic Groups, Guided by U-l
Alert Wisconsin to
A square dance jamboree, turkey shoot, a
statewide queen contest, a civic dinner, premiere
ball, colorful parade, proclamations
from the governor on down—all these and
more, plus literally hundreds of radio, television,
newspaper and merchant tieups
were effected in the campaign for the world
premiere of "All Mine to Give" at Oshkosh,
and 150 other bookings in Wisconsin.
The promotion, planned and directed by
Ben Katz, U-I midwestern ad-publicity representative,
left few stones unturned in
the effort to give the film an auspicious
sendoff.
The premiere took place at the Raulf
Theatre in Oshkosh Wednesday night (13)
Winnebagoland, the section around Lake
Winnebago and the locale of the film story.
was enlisted, town by town, in the premiere
effort by Katz and Harry Hollander of
U-I, and Marcus theatres staffers. An outline
of the campaign forwarded by Philip
Gerard, U-I publicity executive, reveals that
organization of local commercial and civic
BOXOFTICE Showinandiser Nov. 23, 1957 — 279 —
Publicists,
All Mine' Premiere
groups into committees and chairman, with
each assigned a specific task, was the secret
of the multiphase activity.
First there was an executive committee,
made up of Oshkosh Chamber of Commerce
leaders, which in turn directed the
formation of groups of other premiere committees
from active citizens throughout the
area.
All this started six months ahead of
the premiere.
As a result long before the Oshkosh-Wisconsin
saturation openings, radio-TV stations
and newspapers started receiving
news material; the governor, state legislature,
Wisconsin Chamber of Comjnerce and
mayors were lined up for supporting activities,
and major attractions were arranged
for Oshkosh and the surrounding
cities of Eureka, Berlin, Appleton, Green
Bay, Neenah, Menasha and Fond du Lac
to cover the period from Saturday the 9th
to the premiere on the 13th. A few of the
(Continued
on next page)

. . Big
Little Spooks Collect for UNICEF, Then
Attend Free Shows in No. Little Rock
Integration troubles and a flu epidemichave
made the going rough for Jack Braunagel
and his staffers of United Theatres
down in Arkansas, but they're all "working
like mad" to combat the difficulties.
FYom his office in North Little Rock, Braunagel
reports pictures like "God Is My Partner."
which he describes as a natural for
small towns, would help.
"We went out and sold this one," he says,
•and did top business on it . . . There are
two sides to it; not only do we need to
have the small-towTi pictures but the
people who rim small-town theatres have
to do something about it when they get
them."
General Manager Braunagel reports two
Halloween gimmicks—one at the Park and
Rialto theatres in North Little Rock and
the other at the Malco in Hot Springsturned
out very well.
The Park and Rialto manager arranged
free shows for young spooks who went out
on Halloween eve wearing badges of the
United Nations International Children's
Emergency Foundation (UNICEF* . and
collected money for the fund instead of
apples, candy, etc., on usual trick or treat
forays. Mrs. W. B. Sockwell laid the plans
for the event, and had hundreds of costumed
youngsters collecting coins, who
later attended the free Park and Rialto
shows.
The kids turned in an amazing $400 for
the UNICEP, which compares to the $56
collected in the regular drive last year.
At Hot Springs, the deal was a combination
rock and roll dance and costume parly
and horror show at $1 admission everyone
(75 cents if purchased before 6 p.m. October
31).
Steve Stephens of KTHV's Steve's Show.
A group of young spooks turn in money they
collected for the UNICEF by ringing doorbells
on Halloween Eve in North Little Rock, Ark.
leading rock and roll emcee in the area,
was emcee at the Malco Halloween jamboree.
He plugged the event, of course, over
his half-hour TV program. Handbills and
other advertising proclaimed the event as
the Biggest Halloween Party Ever Held in
Hot Springs . . . Big Halloween Rock and
Roll Dance and Costume Party 7:30 to
9:15 . Horror Spook Show, Scary
Thrills in the Audience and on the Screen,
Starting at 9:30 p.m.
There were $30 in cash prizes for best
costumes and a trophy for the best rock
and roll dancei-s, free carnival hats and
other party favors, free tickets good for
another show to all who attended and gifts
for the girls "who stay until the show is
over."
f£WDP/RATE
^^ri^w"^ -1^
Theatre vcteron Jock Fink is surrounded by pirate beauties in the lobby ot the Tampa, Flo, Pork
Theatre where U I's short subject, "Week End Pirate," was world-premiered recently. Fink supervised
the promotion for the premiere, which included a live telecast from the theotre lobby over WTVT at
Tampa. The film depicts Tampa's famed onnual Gosporilla Pirate Festival.
Baby Popularity Contest
Creates Much Interest
A month-long baby popularity contest
created plenty of interest at the Lincoln
Theatre, Union City, N. J., when it was
staged recently by Manager Murray Spector.
The contest was set up in cooperation
with a local photography shop and entries '
were limited to children from nine months o"
to two years of age.
Prizes were promoted from a local infant
shop, three cartons of baby food from
Clapp Baby Foods and the photographer
gave gift certificates. Theatre passes were
issued to the parents of the winners.
Photos could be submitted by parents
directly to the theatre and each photo was
designated by number. Only adults coiUd
participate, and as patrons entered the
theatre, they received contest forms which
the photographer supplied. On the form
the patrons wrote the number of the picture
they were voting for and their owTi
names and addresses.
The photos were posted on a 40x60 board
in the lobby, and another similar board carried
details of the contest.
The contest. Spector said, attracted
much interest since babies always have a
tendency to attract parents. Then, too, he
added, with the natural gestures of the
children in the photos, there was a good
deal of laughter in the theatre all the time.
Civic Groups Alert State
To 'All Mine' Premiere
(Continued from preceding page)
events follow:
The Wisconsin Public Service Co., Oshkosh,
sponsored a contest to select the
"world's champion pie-bakers of Winnebagoland."
A coke and autograph party was held for
school children in the Oshkosh Recreational
Gymnasium.
A square dance jamboree was staged in
the Oshkosh gym with teams from all over
the state inWted.
A turkey shoot was sponsored by the
Oshkosh Chamber of Commerce.
Window decorating contests conducted
in Eureka and other towns.
E. A. Clemans, honorary chainnan of the
Wisconsin State Historical Society, addressed
schools on the subject of the Eunsons.
the pioneers depicted in the film.
Cameron Mitchell, and Rex Thompson,
stars of the film, and Sandra Martin. U-I
actress, took part in the pre-premiere .stage
ceremonies at the Raulf Tlieatre and other
civic events, a.s did Joel McCrea.
Builds Spook Display
A "haunted house" display was set up in
front of the boxoffice at the Starlite Drivein,
North Wilkesboro. N. C, by Manager
Garland Morrison to promote his Kara-
Kum mystery show. Made of fabric
stretched on a large frame, the haunted
house was imprinted with white outlined
windows and a door around which peeked
two ghosts. The display covered a side of
the boxoffice and extended several feet
higher than the boxoffice roof.
3d
— 280 — BOXOFFICE Showmandiser Nov. 23, 1957

—
JPLUS AFRICA *DVEjL!i!£L-3|j|g^gt ttW^
^;*;Ji.^^igj;r.
S^*!^*
'f
I
Alvin Guggenheim is a sfrong believer in authentic background whenever
available for his promotions at the Yale and Broadway theatres in Houston.
Above two very formidable looking heavy war tanks guard the Yale in advance
of "The Steel Lady." Their presence took some persuasive talking at a
nearby military base, but they really made an impression. The left photo
shows a front for "The Real Africa," this one of litho paper.
-4
GrJ
Houston Showman Seeks the Authentic,
The Unexpected in
By JOYCE OUTHIER
There are always some theatremen who
seem to fare a lot better than others. Among
the former is Alvin Guggenheim, manager
of the Willowin Yale and Broadway theatres.
Guggie is a motion picture careerman
for sure—a showman's showman, who eats,
sleeps, plays and works on planning and
exploiting the pictures and his theatres.
Yet he finds time for civic activity,
mainly among boys groups. He is an active
member of the Optimist and Variety
clubs, and of the Greater Houston United
Theatre Ass'n.
Guggenheim started as an usher with
Interstate Theatres during his high school
years. He continued while at the University
of Houston and, after three years out for
Army time, returned to Interstate. During
his 16 years with that circuit Guggie worked
at both the Metropolitan and Majestic theatres
downtown, and at various neighborhood
theatres, including a stint at the Yale
on Washington avenue.
He was at the South Main Drive-In when
Interstate sold the Yale and Broadway to
Bill O'Donnell a couple of years ago. Soon
after, he took over those houses.
In a "business as usual" routine it's hard
to know what will be happening next. Maybe
its free turkeys for customers; or free
dinners—when playing "The Seven Little
Foys," Guggie managed free meals for the
largest family attending, plus many more
prizes for each member of the family.
A recent tieup included a milk company
and a soft drink company when, among
other things, five bicycles were prizes.
But contests and talent shows are more
the order of the day at the Yale. Texas'
own Texas Ruby and Curly Fox had a long
stretch there, with weekly talent shows.
Guggenheim remembers when he had fom'
boys from a local high school who won
a talent contest; later they became known
as the Mascots and appeared on the Arthur
Godfrey TV show. There they won again
His Promotions
and went on for a regular run with Godfrey
before a tour of the country.
Guggenheim always has been a great
promoter of authentic background. When
playing "Strategic Air Command," he had
an airplane with wings on towed from Ellington
Field to the South Main Drive-In.
That had the town agog—radiowise and
planes overhead, too!
He often borrows a plane or a tank or
other insignia when playing a picture where
it fits in. He also dresses up the theatre
often to fit a picture, such as having a log
cabin effect during an Indian picture, or
jungle props and front during an African
film. He's been known to outfit his ushers
and other personnel in grass skirts and savage
outfits!
And the "boys in the back room" take
care of all the prop and scenery work.
There's only one thing for sure—you
never know what will come out of his
seething mind in exploitation ways next.
Here Alvin "Guggie" Guggenheim, manager of
the Yale and Broadway theatres in Houston for
Bill O'Donnell, poses with Texas Ruby and Curly
Fox, entertainers who conducted a talent series
at the Yale for a long stretch.
But something always will.
He even lives close to the Yale now
with wife and children, the newest addition
to the household being Guggle jr.
who looks like his Pa, too.
Illustrated here is one of the realistic fronts for which the Yale is noted. This the pioneer, logconstruction
effect is obtained by use of paper, but he sometimes uses log slobs to cover the front
completely, making the place look like an oldtimc blockhouse!
BOXOFFICE Showmanciiser Nov. 23, 1957 — 281

Enthusiasm! Have You Got It?
By JOE REDMOND
Advertising-publicity manager for Fox Midwest
Theotres, Konsas City.
There's nothing that contributes to one's
success like having enthusiasm for the job
ahead. Showmen have always been the
envy of a lot of other business people because
they possess boundless energy and
enthusiasm for the sale of their ever-changing
product.
It's been in their blood to go full-blast
into exploiting their theatres, their pictures
and more recently their concession merchandising.
There's nothing quite like the
lift of screening a good picture, and mapping
out a good solid campaign on It, with
the full knowledge that you have not left
a stone unturned to derive every potential
boxofflce dollar on the attraction. The
satisfaction is fulfilled when the attraction
opens to crowds and the crowds Uke the
picture. All of this contributes to the
buoyed spirits of the manager, and he sets
about to pour forth his enthusiasm again
on the next attraction.
The fact that he is engaged in an everchanging
sales item, calling for a new and
Dell Will Boom 'Glory'
In Nationwide Co-Op
A national promotion that will boom
Bryna Productions' "Paths of Glory" in
drugstores, bookstores and at newsstands
throughout the country has been arranged
with Dell Publications. Pegged on DeUs
new 35-cent edition of "Paths of Glory,"
best-selling novel on which the United Artists
release is based, the campaign will employ
a variety of special selling aids. Included
are two styles of window cards, luminous
window tapes for stores and boxoffices,
and a 30x40 truck banner that will
be used by distributor fleets in every exchange
area.
The promotional program features bigspace
window and counter displays that
will spotlight the film with book builds,
scene stills and playdate announcements.
Local dispays. mounted by the UA exploitation
force and Dell field men, will be
timed to give maximum support to engagements
of the battle drama.
Rock and Roll Rally
with an eye on election day, November
5. in many states and cities, a "Vote for
Rock and Roll" rally of the younger set
was staged at Loew's State In New York in
behalf of the opening of "Mister Rock and
Roll." The rock and roll devotees carried
proper "vote" signs.
A Gimmick for Tajama'
Clarence Cropper advertised that the
first ten persons appearing at the Strand
Theatre in Delaware, Ohio, wearing pajamas
would be admitted to "The Pajama
Game" free. This got people to talking, at
least, since many asked Cropper If he had
any takers.
different approach almost weekly, is stimulating
to his Imagination and a challenge
to his "show know-how."
One of the most rewarding satisfactions
a manager can have is to walk his aisle in
search of a single seat with a packed house
engrossed in and highly entertained by the
product on his screen.
The above example is a rarity in some
theatres today.
The manager has let the obstacles confronting
him influence his attitude toward
pictures, his operation and life in general
and consequently his dampened enthusiasm
is reflected in his effort to improve his
business.
The best thing the manager suffering
from this "rut-itis" malady can do Is to
take a look at himself from the other side
of the street.
If necessary, disguise himself,
figuratively speaking, and buy a ticket to
his own theatre and take a look at the
"joint" from purely an objective viewpoint.
Chances are it'll change his entire attitude
and once again he'U be back in the nmning
with the same old spark and drive
which once won for him the title of "the
Community Live-Wire."
Posts Cards on Po7es
More than 400 window cards, plugging
safety and "Jet Pilot," were placed on
Philadelphia city light poles recently,
marking the first time in many years that
the city authorities had allowed the placing
of signs on city property. The arrangements
were made by A. J. Vanni, district
manager for Stanley Warner Theatres, and
John Roach, manager of the Stanley Theatre.
Copy on the cards read, "Leave speed
to the 'Jet Pilot.' Slow down and live.
School now open."
With a lineup of prizes such os arc displayed
here a full house is assured at a kiddy matinee.
Lester Pollock, manager of Loew's ot Rochester,
N. Y., arranged a kid program under the sponsorship
of Noah's Ark, toy, auto accessory and
sporting goods store in Rochester, and the two
collected the merchandise pictured above for
Hie prize list. The show featured 20 cartoons.
Small-Town Exhibitor
For Iron Hand Control
An "iron hand" is the only effective
method of dealing with misbehavior and
vandalism in small-town theatres. This is
the opinion of Leon Duva, who operates the .,
Morris Theatre in Morrisville, N. Y.
"Until five years ago, I used persuasion
and other techniques, but I found they did
not work," he explained. "Then I decided
to enforce order with the iron hand; and
in doing so, I took the position that I did
not need, and did not want, the patronage
of young people who would not behave.
You have to let them know you can operate
without their attendance, that you
are in no sense dependent upon their ticket
money to remain in business.
"I let the bad actors know, in no uncertain
terms that they cannot come back, if
they propose to continue carryiiig-on. And
I tell their parents so if they phone or call
to protest. I know most of the teenagers
living in Morrisville, and they know me."
Duva also draws partonage from two colleges:
Colgate at Hamilton nine miles away,
and the Agricultural and Technical Institute
at Morrisville. A quiet-spoken, oftensmiling
man, Duva is likewise powerfully
built. He gives the appearance of one who
can "handle himself" in an emergency.
Duva's views on the best method of coping
with theatre disorder were given after
the recent Albany, N. Y., Variety Club golf
tournament dinner, before which a group
of exhibitors and managers had discussed
vandalism. They held it was an acute problem
in many theatres, especially neighborhoods,
but could not agree on tactics to
curb it.
One veteran operator claimed the
"iron hand" approach is dangerous in city
situations today, "because the youngsters
are lawsuit-conscious and their parents
back them up, by insisting 'my boy would
not do such and such.' "
Schools Send Judges
For Halloween Contest
One student from eacli school in the city
made up a panel of judges to pick the prize
winners at the Halloween costume party
conducted by Manager Mun-ay Spector at
Tills
the Lincoln Theatre in Union City. N. J.
innovation, replacing the PAL representatives
of former years, was made to
stimulate a bit of new interest in the annual
event, and Spector reports it really
worked.
In addition he got the Davis Toys. Inc.,
one of the bigger stores in the Union City
area, to sponsor the show by contributing
prizes worth $80 for the best dressed spook,
the most original, etc. The party was held
on Saturday night preceding Halloween.
On the screen were "Bride of the Monster"
and 15 cartoons and a Stooge comedy.
A local department store in Long Braach,
N. J., tied in the picture title, "Something
of Value," with its window displays in cooperation
with Manager Bernie Depa of
the Paramount Theatre.
m
282 BOXOFFICE Showmandiser Nov. 23, 1957

-4
Gx4
Big Six-Month Buildup
For 'Lone Ranger'
The CBS and ABC networks and three
major national advertisers will participate
in a television and retail promotion drive
m behalf of United Artists' "The Lone
Ranger and the Lost City of Gold." The
campaign will tie in with the 25th anniversary
celebration next year of the Lone
Ranger program via TV, store displays,
special merchandise and ads in the newspapers
and magazines. The cooperating
advertisers are General MUls, Nestles and
the American Baking Co., which sponsor
the Lone Ranger show.
The United Artists promotion staff will
join with Lone Ranger, Inc., and Lou Smith
organization in directing the six-month allmedia
campaign in behalf of the production,
slated for release next summer.
Network support includes weekly plugs
for the film during broadcast of the Lone
Ranger show over CBS and ABC. Additional
plugs will be spotted on a special
hour-long program over CBS on February
1, celebrating the 25th anniversary of the
Lone Ranger.
General Mills, Nestles and the American
Baking Co. are preparing posters and special
materials for display and distribution
at supermarkets and other outlets in 106
major market areas across the country.
Co-op newspaper ads spotlighting the UA
release will be timed to back area playdates.
An educational phase of the campaign
will alert millions of primary school students
through comic books, heralds, giveaways
and contests.
Civic Gesture Brings
Prcrise for Manager
Many theatre patrons and business merchants
were high in their praise of Nyman
Kessler, manager of the Dewltt Theatre,
Bayonne, N. J., recently for his civic pride
and boosting of the community.
"Several months ago," Kessler said, "additional
highways were opened here, being
extensions of the New Jersey Turnpike.
These extensions make it easier for people
to get to New York City, Jersey City and
Newark, big shopping centers.
"Hearing various remarks by several
merchants on our main shopping center
here, I went ahead and ordered a trailer,
reading: 'Shop here in Bayonne. Build a
better and bigger Bayonne. Join the organizations
in Bayonne. Do your share in
making our city a bigger and better Bayonne.'
"
As a result, Samuel Kaye, president of
Bayorme Merchants Board of Trade, wrote
a letter to the local newspaper, the Bayorme
Times, about the trailer and Kessler's civic
pride.
Part of the letter read:
"Building the morale and civic pride of
our residents is vital to the success and future
prosperity of our city. We need more
of the type of community spirit as displayed
by Mr. Kessler."
CITATION OF HONOR
WINNERS FOR OCTOBER 1957
Cliff Knoll, manager, Slate Theatre, Sioux Falls, S. D. Successfully gave an allnight
Slumber Party for 100 teenage girls at tlie theatre (all doors locked at
midnight) as a promotion for "The Pajama Game."
•
John Balmer, manager, Mayfair, Asbury Park, A'. /. For exceptional skill in constructing
de luxe floats. October Citation is based specifically on his float for
"The Pride and the Passion."
•
Glen Allew, Marionaire Drive-In, Marion, Ind. Who is keeping the outdoor situation
before the public by writing a column for the daily Examiner, featuring motion
picture news gleaned from Boxoffice.
•
Robert Oda, manager. Markay, Springfield, Ohio. Who got some good from a local
sesquicentennial celebration by booking some silent films and redecorating front
to change his theatre to an oldtime Nickelodeon.
•
Tom Powers, manager, Texas, San Antonio. Who displayed true showmanly skill
in handling radio and TV contacts to put over quick, three-day promotion of
visit by three stars of rock-and-roll booking.
•
Paul T. Mitchell, Mitchell Theatre, Barbourville, Ky. Who promoted a Back to
School and Back to the Movies page co-op ad in the Barbourville Advocate, in
return for a Free Movie Ticket coupon in the ad layout.
•
P. J. CORDIER, assistant manager. Regal Cinema, Oxford, England. Who arranged
an outstanding traffic safety tieup (45,000 pieces of safety material were distributed)
with "The Happy Road."
•
Farris Shanbour, Criterion Theatre, Oklahoma City. His successful campaign for "A
Hatful of Rain" featured the cooperation of local lawyers and law enforcement
groups.
Arnold Kirsch, Deluxe Theatre, the Bronx, N. Y. For realistic touch he added
in his outside displays for "The Curse of Frankenstein."
•
Carlton H. Mann, Bowline Drive-In, Decatur. Ala. For his second anniversary
contest in which he promoted a free trip to Florida for the winner of a beauty
contest.
Tieup With Auto Dealer
For "No Etown Payment," Matt L. Saunders,
Loew's Poll, Bridgeport, Conn., made
a tieup with the Edsel automobile dealer
for a three-column co-op ad, announcing
free pairs of tickets would go to the first 25
readers checking into the dealer's showroom
for an Edsel demonstration ride.
'Joey' on Candy TV Progiams
Columbia Pictures and the Good and
Plenty Candy Co. have concluded a deal
whereby "Pal Joey" will be plugged on the
television programs sponsored by the candy
company in seven major markets. A special
tag line has been prepared for the commercials,
linking "Pal Joey" with the fact
that Good and Plenty is sold in motion
picture theatres. The special copy is being
used in New York, Philadelphia, Boston.
Los Angeles, Chicago, Baltimore and Detroit
In November.
Gives Presley Photos
Lester Pollock, manager of Loew's Theatre,
Rochester, N. Y., arranged with a
local printing firm to make up copies of
pictures of EHvis F>resley to be given away
in the theatre lobby. Beneath the photos,
copy read: "Elvis Presley at his greatest in
Jallhouse Rock,' starting Thursday, November
14, Loew's Theatre, Rochester." The
pictures were placed on a stand in the
lobby, bearing a label, "Please take one."
Next to the stand, Pollock placed a lifesize
cutout of Presley.
Rise Early for 'Girls'
The World Theatre In Minneapolis announced,
via only one of the radio stations
there, a 6 a.m. breakfast matinee for working
girls of "Les Olrls," and about 375
showed up, although it meant getting up
around 5 a.m.
BOXOFFICE Showmandiser Nov. 23, 1957 — 283

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol,"
the figures show the gross rating above or below that mark.
(Asterisk * denotes combination bills.)
p 'Amazing Colossal Man

An Interpretative anolysli of lay ond trodepress reviews. The plus and minui signi Indicate
degree of merit. Listings cover current reviews, updoted regularly. This department serves
also OS on ALPHABETICAL INDEX to feoture releoses. Symbol U denotes BOXOFFICE
Blue Ribbon Award Winner. Photogrophy: © Color; © CinemoScope; ® VlstoVision; ® Super-
Scope; (g) Noturomo. For listings by company, in the order of releose, see Feature Chart.
Review digest
AND ALPHABETICAL INDEX
++ Very Good; + Good; — Fair; - Poor;

—
Para
UA
REVIEW DIGEST- Very Good; -^ Good; — Foir; — Poor; — Very Poor. In the summary H is rated 2 pluses, — as 2 minuses.
xoel >
+
.
AlP 3-16-57 -t-
2160 ©Kiss Them for Me (101) © Com. 20-Fox 11- 9-57 +
Rhythm Musical
2081 Kettles on Old MacDonald't
Faj-m, The (82) Comedy U-l 5- 4-57 +
2076 Kronos (78) ® Stienee-Fiction. .20th-Fox 4-15-57 +
+ +
2122 Lady of Vengeance (73) Mystery WB 8-17-57*
2107Lan(J Unlinown. The (78) © Ad» U-l 7- 6-57 + + +
2150 Ot-K Girls (114) ® Mus-Com MGM 10-12-57 ++ ++ ++
2097 ©Let's Be Hapsy (93) © (him/Mus. AA 6-15-57 + ± +
2085OLittle Hut. The (91) Comedy ... MGM 5-11-57 + + +
2080 ©Living Idol, The (101) © Adv. ..MGM 4-27-57 =:
2090 Lonely Man, The (87) ® Western. . 518-57 + ± +
2073 ©Lost Continent (64) © Doc.Lopert 4- 6-57 -H- H
2124 ©Love Lottery, The (82) Com...Confl 8-17-57 +
2097 Love in the Afternoon (125) Comedy. AA 6-15-57 -H +f H
21050Loving You (101) ® Coiii/Songs Para 6- 1-57 + + +
—M
2077 Man Afraid (84) © Drama U-l 4-20-57 +
2114 ^Man of a Thousand Faces
(122) © Biographical Or U-l 7-27-57 +f ++
2095 Man on Fire (95) Drama MGM 6- 8-57 ++
2149 0Mell»urne Rendezvous (87) The 1956
Olympic Games Trans-Lux 10-12-57 +
2101 Midnight Story, The (89) © Mystery U-l 6-22-57 +
2156 Mister Rock and Roll (86) M us. ..Pa/a 11- 2-57 ±
2088 Monkey on My Back (93) Biog. Or. U-l 5-18-57 +
2155 Monolith Monsters, The
(77) Science-Fiction Drama U-l 11- 2-57 +
2094 Monster That Challenged the World.
The (83) Horror Drama UA 6-1-57 +
2101 ©Monte Carlo Story (99) ® Com...UA 6-22-57 H
2117 My Gun Is Quick (88) Crime Drama. UA 8- 3-57 +
21350My Man Godfrey (92) © Com-Dr...U-l 9-14-57 -H
—N
2098 ©Night Passage (90) ® Outdoor Dr.. .U-l 6-15-57 ff
2095 Night the World Exploded (64) $-F..Col 6- 8-57 +
2145 No Down Payment (105) © Dr. ..20-Fox 10- 5-57 +
2118 No Time to Be Young (52) Drama. Col 8- 3-57 —
2072 Not of This Earth (67) Horror AA 3-30-57 ±
2149 ©Novel Affair, A (83) Com Confl 10-12-57 +
©Oedipus Rex (88) Classic Drama. MPD
2079©0klahoman. The (80) © Western. AA 4-27-57 ±
2118 ©Omar Khayyam (100)

.Ac.
. Ho.
D
.0.
eatre
Gr)
Feature productions by company in order of releose. Number in squore Is notional release date. Running
time is in parentheses. © is for CinemaScope; (f) VistoVision; (g Superscope; ® Noturama; (g) Regolscope;
® Teclinirama. Symbol y denotes BOXOFFICE Blue Ribbon Award; © color photography. Letters and combinations
thereof indieote story type—(Complete Itey on next poge.) For review dotes and Picture Guide
page numbers, see Review Digest.
ALLIED ARTISTS o=z
gl Attack of the Crab
Monsters (64) Ho. .5703
Richard Garland. Pamela Duncan
m Not of This Earth (67) Ho. .5704
Paul Birch, Beverly Garland
@ Footsteps in the Night
(62) Ac. 5708
Bill Elliott, Don Haggerty.
Gleanore Tallin, Zeiia .Marshall
i
©Dragoon Weils Massacre
(SS) © 0D..5709
Barry Sullivan, Mona Freeman,
Dennis O'Keefe, Katy Jurado
@ Calypso Joe (76) M . . 5711
Herb Jeffries, .\ngie Dickinson
B Hot Rod Rumble (79) . .5717
Leit;h Spowden, Ricbard Hartunlan
SE ©The Oklahoman
(80). © 0D..5712
Joel McCrea. Barbara Hale
3 The Baiioe of Marshal
Brcnnan (76) W..5713
Jim Davis, ArleeD WTielan
. . . .C. .5716
d] Spook Chasers (62)
Hunta Hall, Stanley Clements
m Destination 60,000
(65) Ac. 5715
Preston Foster, Coleen Gray
. 5707
IS out's Be Happy
(93) © M .
Tony Martin. Vera-EUen
H Love in the Afternoon
(125) CD.. 5719
Gary Cooper, Audrey Hepburn
65 Dino (96) D..5721
Sal Mlneo, Brian (Celt*
gl Daughter of Dr. Jekyll
(71) Ho.. 5710
John Agar, Gbria Talbott
a Cyclops (65) Ho.. 5702
James Cialg. Tom Drake
51 Portland Expose (72) . .Ac .5722
Edward Binns. CaroljTl &alg
El Death in Small Doses
(79) Ac. 5729
Peter Graves, Mala Powers
IS From Hell It Came (72) Ho. .5727
Tod .\ndrews. Tina (^ver
M The Disembodied (65) . .5720
Paul Burke, Allison Hayes
a Gun Battle at Monterey
(76) W. .5726
Sterling Haydcn, Pamela Duncan
a Teenage Doll (71) D . . 5736
June Kenney, Fay Spain
a Undersea Girl (66) Ac. 5718
Mara Corday, Pat Conway
gS ©Naked in the Sun
(72) Ad.. 5730
James Craig, Ula Milan
a
,
Looking for Danger
(61) C-D..572S
Huntz Hall, Stanley CHements
51 The Persuader (74) D . 5714
James Craig, Krlstlne Miller
S Affair in Havana (80) . .D. .5723
John Cassavetes, Raymond Burr
5§©Tlie Tall Stranger
(81) © W. .5724
Joel McCrea, Virginia Mayo
5] ©Hunciiback of Notre
Dame (110) © D..5725
Gina LoUotwlgida. Anthony Qulnn
S31 Honkong Incident (81) D .5731
Jack Kelly, May Wynn
[B OSabu and the Magic
Ring (61) Ad. 5732
Sabu, WlUlam Marshall
. 5733
gl Up in Smoke (64) C .
Huntz Hall, Stanley Clements
IS ©Oregon Passage
(82) © W..5737
John Erlcson, Lola .\lbrlgbt
AMERICAN INT'L I
Voodoo Woman (75) Ho. .122
Maria English, Tom Conway
The Undead (71) Ho.. 118
Pamela Duncan, Richard Garland
Bock All Nioht (65) M..201
Dick Miller, Abby Dalton, Russell
Juluison
Dragstrip Girl (70) Ac. 202
Pay Spain, Steve Terrell, John
Ashley
I Was a Teenage Werewolf
(76) Ho.. 203
Michael London. Yvonne Lime
invasion of the Saucer Men
(70) C, 204
Steve Terrell, Gloria Castillo
©Naked Africa (71) Doc. 207
(Narrated by Queotin Reynolds)
White Huntress (75) Ac. 208
Susan Stephen, John Bentley
Reform School Girl (71).. Ac. 205
Gloria Castillo, Ross Ford
Rock Around the World (71) M..211
Tcmray Steele. Nancy Whiskey
The Amazing Colossal Man
(80) SF..209
Glenn Langan, Cathy Downs
Cat Girl (69) Ho.. 210
Barbara Shelley, Robert Ayres
Sorority Girl ( .
. ) D . . 212
Susan Cabot, Dick Miller
Motoreycit Gang (..) Ac .206
Steve Terrell. Anne NeyUnd
COLUMBIA
Full of Life (91) C..130
Judy Hojlldiy, Richard Conte
The Man Who Turned to Stone
(71) Ho. 134
Victor Jory. Ann Doran
Zombies of Mora Tau (70) . . Ho. .135
GresK Palmer, Allison Hayes
The Shadow on the Window
(73) 0.133
Betty (Jarrett, John Barrymore jr.
©The Guns of Fort Petticoat
(82) W..131
Audie Murphy, l^thryn (jraxtt
The Phantom Stagecoach
(69) W..137
William Bishop. KattUeen (}rowley
©The Tall T (78) 00. 136
Randolph Scott, Maureen O'Sulll-
^EATURi CHART
Abandon Ship! (97) 0..139
m ©Tarzan and the Lost Safari The Buster Keaton Story
Tyrone Power, Mai Zetterllng. (SO) Ad.. 728
Lloyd Nolan
Gordon Scott, BetU St. John
The Strange One (97) D..13S
Ben Gazzara, James (Kdon, Julie JH This Could Be the Night
Wilson
(103) C..729
Hellcats of thi Navy (82). Ac. 141 Jean Simmons, Paul Douglas
Ronald Reagan. Nancy Davis
Sierra Stranger (74) W. .140
a ©The Little Hut (91).. C. 730
Howard Duff. Gloria McGhec
Ava Gardner, Stewart Granger,
David NIven
©Beyond Mombasa (90) . .Ad. .142
Corael WUde. Donna Reed
The Burglar (90) Cr..l43
Dan Duryea, Jayne Mansfield
Garment Jungle (88) . . D . . The 144
Lee J, Cabb. Gla Scala, V. French
Calypso Heal W»b (86).. M.. 147
The Night the World
Exploded (64) SF..145
Kothryn Grant. WlUlam Leslie
The Giant Claw (76) »0..146
©Fire Down Below (116) ©Ad.. 201
Rita HayworUi, Robert Mltchum
20 Million Miles to Earth
(82) SF..202
Joan Taylor, WlLllam Hopper
The 27th Day (75) SF..203
Gene Barry, Valerie French
Jeanne Eagels (108) D. .204
tClm Novak. Jeff CJiandler
Th« Young Don't Cry (89) Ac. 205
Sal Mineo, -James Whttmore
No Time to Be Young (82) Ac. .206
Robert Vaughn, Merry Anders
Town on Trial (73) My. .207
John Mills, Charles Cobuni
Pickup Alley (92) ® Ad. 208
Victor Mature, Anita Ekt)erg
3:10 to Yuma (92) W. .210
Glenn Ford, Van Urflln
The Parson and the Outlaw
(71) W. 212
Buddy Rogers, Anthony Dexter
©Woman of the River (98) D..213
Sophia Loren, Gerard Oury
The Brothers Rico (81) Cr..211
Richard Cente, Dlanne Foster
The Story of Esther Costello
(103) D..214
.loan Crawford, Rossano Brazzi,
Heather Sears. Lee Patterson
Domino Kid (74) W..215
Bory Calhoun, Krlstlne Miller
The Tijuana Story (72'/j> . . Ac .220
Rodolfo Acosta, James Darren
Operation Mad Ball (105) C. .217
Jack Lemmon, Mickey Roooey,
Emle Koracs, Kathy Grant
©Decision at Sundown (SI) W..221
Randolph Switt. Valerie French
Escape From San Quentin
(81) Ac. 222
Johnny Desmond, Merry Anders
Torero (75) Dm. .209
Luis Frwuna In hl3 ovn itory
The Long Haul ( . . ) D . .
Victor Mature, Diana Dors
©The Hard Man (. .) ©..W..
&jy .Madison. Valerie French
©Pal Joey (U7) ® ...D/M .
Rita HayMOrth, Frank Sinatra,
IClm Novak
M-G-M
^jj
3] ©Invitation to the Dance
(92) Ballet Film.. 721
Gene Kelly, Igor Youskevltdl
JS Lizzie (81) D..722
Kle.uior Parker, Rlcliard Boone
E ©Ten Thousand Bedrooms
(114) © M..723
Dean Martin, E>va Bartok,
Anna Maria Alhergtiettl
©Designing Woman (117) © C. 724
Gregory I'eck, Lauren Bacall,
Dolores Gray
53 The Vintage (92) © D..727
John Kerr, Pier Angelt, Mel Ferrer,
Mlchele Morgan
a The Seventh Sin (94) ©..D..731
Eleanor Parker, George Sanders,
Jean Pierre Aumont
U Something of Vahje (113) . . .734
Rock Hudson, Dana Wynter.
Wendy Hlller, Sidney Poitler
d] Man on Fire (95) D..735
Bing Dosby, Inger Stevens
a ©Silk Stockings (U7) © M . .737
Fred .^taire, C)d Charlsse
[2] Tip on a Dead Jockey
(109) Ad.. 738
Robert Taylor, Dorothy Malone
lH Decision Against Time
(87) D..739
Jack Hawkins, Elizabeth Sellars
5S©Gun Glory (89) © W. .740
Stewart Granger, Riionda Fleming
M Action of the Tiger
(94) © Ad. 801
Van Johnson, Martlne Carol
[i] House of Numbers
(92) © Cr..S02
Jack Palance, Barbara Lang
a The Hired Gun (63) ©..W. .803
Rory (Calhoun, Anne Francis
(H Until They Sail (95) © D. .804
Jean Simmons, Paul Newman,
Joan Fontaine, Piper Laurie
51 The Invisible Boy (85)
© SF..S05
Richard Byer. Harold J. Stone
[D Jailhoujt Rock (97) © 0/M . .806
F-lvis Prraley, Judy Tyler, Mickey
Stuuigtuiessy
SQLes Girls (U4) ©..MC .807
Gene Kelly. Mlui (^kynor, Kay
Kendall, T&lni EU
©Don't Go Near the Water
(107) © C .808
Glenn Ford. Ola Scala, Anne
Francis, Keenan Wynn
PARAMOUNT
Fear Strikes Out(lOO) ® . .5607
,\nthony Perkins, Karl Maiden
©Funny Face (103) (?. MC. .5608
.
Fred Astairc. Audrey Hepburn,
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The key to letters and combinations thcreot indicating story type: (Ad) Adventure Droma; (Ac) Action
FEATURE CHART Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Dramo; (Cr) Crime Drama; (DM) Droma
with Music; (Doc) Documentary; (D) Droma; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi)
Historicol Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western.
RANK
REPUBLIC
isj Hell's Crossroads
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©Value for :,:...., ,o,, . . .
c.
John (Jrfcsoii, Miaihi l)ors
OTrinle Deception (85) (? Ac.
Mldiael Cruls, Julia Arnall
30ul of the Clouds (75) 0.
Anthony Steele. Hubert Beatty
The Third Key (83) My.
^Jark Hawkins. Dorothy Alison
JThe Gentle Touch (86) C.
lifiirte ItakiT, lUllnda Ue
3 The Black Tent (82) (g Ad.
Aiilhiiny Steile. Donald SInden
JAn Allioalor Named Daisy
(S3) ,yj C.
Donald SInden. Diana Dors
3The Spanish Gardener
(95) ® D.
Dirk IlHg.irde. Jnn Whlteley
^Pursuit of the Graf Spee
(106) 1^1 D.
Jolm OrtvsoD. Anthony Quajle
.)As Lono as They're Happy
(70) CD.
Jack Buchanan. Jean Carson
S The Lavilcss Eighties
(70) (g) W..5613
Buster Crubbe. Jolm Smitli
SlThe Weapon (80) Ac. .5611
Stc\c Cochran. Lizabeth Scott
5| Time Is My Enemy (64) D..5612
Dennis Price, llenee .\sherson
[IS] ©Last Stagecoach West
(67) w. ,5617
Jim Davis, Mary Castle
a Journey to Freedom (60) D .5615
Jacques Scott, Genevieve Aumont
a Operation Conspiracy
(69) 0.5618
Philip Friend. Mary MacKenzie
7] ©Pawnee (80) W. . 5614
George Montgomery. Ixila Albright
i'l Taming Sutton's Gal
(71) D..5619
Jolui Lupton. filoila Talbotl
a The Wayward Girl
(71) D..5621
Marcia Henderson. Peter Walker
'S Hell Canyon Outlaws
(72) W. .5616
Dale Bobertson, Brian Keith.
Bosanna Rory
Hi Panama Sal (70) ...C..5622
Elena Verdugo. Edward Kemroer
Raiders of Old California
(72) W.,5701
Jim Dail^. .Vrlecn Whelan
[S Crooked Circle (72) (jO Ac 5702
J"lin
_^ Smilli. F.iy Spain
IS, Eiohleen and Anxious
(91) D..5T70
M.ary Webster. William Campbell
H Thunder Over Tangier
(66) My. 5703
Robert lliilton. Lisa (h-ston l
©Bernardine (95) © C/M.. 723-7
J. Gaynor, P. Bonne. T, Moore
©i.iAn Affair to Remember
(114) © C-D.. 727-8
Cary Giant, Debor.ail Kerr
The Abductors (80) Ac. 726-0
Victor Mcl.aglen, Fay Spain
God Is My Partner (80) ® D. .724-5
Walter Brennan, Jolm Hoyt
Apache Warrior (74) ®..W.. 731-0
Keith Larsen. Jim Davis
©Will Success Spoil Rock
Hunter? (94) © C. .732-8
Jayne M.insrleld. Tony Randall
A Hatful of Rain (108) © D. .725-0
Kia Marie Saint. Don .Murray
©Sea Wife (82) © D.. 737-7
Joan Collins, Rlcb,ird Burton
Hell on Devil's Island
(74) ® Ac. 735-1
Helmut Dantine, Donna Martell
Unknown Terror (77) ® Ho. .733-6
Back From the Dead
(79) ® Ho.. 734-4
Forty Guns © W.. 736-9
Baibara Stanwyck. Barry Sullliaii
©The Sun Also Rises
(129) © D.. 738-5
Tyrone Power. Ava Gardner
©Deerslayer (78) © ..OD.. 740-1
Lex Barker. Rita Moreno
Copper Sky (77) ® W. .739-3
No Down Payment
(105) © D.. 743-5
Tony Randall. Joanne Woodward
3 Faces of Eve (91) @ D.. 747-6
Joanne Woodward. David Wame
Abominable Snowman
(85) ® Ho. .746-9
Ghost Diver (76) ® ..Ac .750-0
James Craig. Audrey Totter
Rockabilly Baby (81) ® D.. 741-9
Young & Dangerous (78) ® D. .742-7
©Stopover Tokyo (98) © D . . 745-0
Robert Wacner. Joan Collins
Under Fire (78) ® D. .748-4
Rex Reason. Henry Morgan
©April Love (..) © ...M. 755-9
Pat Boone. Shirley Jones
Ride a Violent Mile
® Ac. 749-2
( )
John Agar. Penny Edwards
Sweet Smell of Success
(96) D..5733
Buit Lancaster. Tony Curtis
©The Pride and the Passion
(132) (» D..573S
Grant. S. Loren
C. F. Sinatra.
Bop Girl (79) M. .5717
Buckskin Lady (65) W..5725
Outlaw's Son (89) Ac. .5739
Hidden Fear (83) Ac. 5737
.lohn Payne. Anne Xeyland
©The Monte Carlo Story
(99) ® CD.. 5728
Marlene Dietrich. Vittorio dc Sica
Fuzzy Pink Nightgown
(87) CO.. 5740
Jane Russell, Balph .Meeker
Valerie (84) D..5741
Anita Ekbcrg, Sterling Hayden
Lady of Vengeance (73) . .Ac .5744
My Gun Is Quick (88). .My. .5743
Junole Heat (75) Ac. .5742
Gunsighl Ridge (85) W..5747
Joel McCrca, .Mark Stevens
The Careless Years (70).. CD..
Dean Stnekuell. .Natalie Trundv
Chicaao Confidential (74) Ac. 5748
Brian Keith. Beverly G.irliuid
Enemy From Space (84) . .SF. .5745
Brian Dolilevy. Sidney James
Satchmo the Great (63) . .Doc .5730
Louis Armstrong, Edw. It. .Murrou
Time Limit (96) D..5752
Richard Wldmark. R. Baseharl
Hell Bound (79) Ac. .5750
John Russell. June Blair
The Girl in Black Stockings
(75) CD.. 5716
.Mamie Van Doren. Lex Barker
Mustang (..) W..57S1
Jack Beiitel
Baby Face Nelson (85) ..D..5755
Mickey Rooney. Carolyn Jone
Ride Out for Revenge (..) W.
Rory Calhoun. (Jlorla Grahame
Tiger By the Tail ( . .
D .
Lirry Parks. Constance Smith
The Steel Bayonet (..)..D..
Leo Genn, Kelron Moore
Aoe of Fury (. .)
Michael Hlgglns, Lola Holmes
Man Afraid (84) © D..5720
George Nader, Tim Hovey, Phyllis
Tbaxter
©Joe Butterfly (90) © ..C..5723
Audic Murphy. Keenan Wynn, Burgess
.Meiedllh
©OTammy and the Bachelor
(89) © CD. .5724
Debbie Reynolds. Leslie Nielsen
©Night Passage (92) © ® OD. .5725
James Stcivart, Audie Murphj'
The Midnight Story
(S9) © My.. 5726
T. Oirtls, M. Puvan. Q. Roland
The Land Unknown (78) © SF. .5727
Jock Slahoncy. William Reynolds
©Interlude (89) © D..5728
June Allyson. Rossano BrazzI
©Run of the Arrow (86) 0D..5729
(RKO)..Rod Stelgcr. Sarlla Monteil
©Joe Dakota (79) W . . 5730
Jock Malioney. Luana Patten
That Night (88) D..5731
(RKO) . Deal, Augusta Dabney
OMan of a Thousand Faces
(122) © D..5733
.lames Cagncy. Dorothy .Malone.
Jane Greer. Marjorle llambeau
©Quantez (80) © W. .5734
Fred MacMurray. Oorothy Malone
©Unholy Wife (94) D..5735
Diana Dors. Rod Stelser. Tom
Tryon, Beulah Bond!
Slaughter on Tenth Avenue
(103) 0.5801
Ricliard Egan. .Ian Sterling
©Slim Carter. (82) CD ,5802
Jock Mahoney. Tim Hovey
SEscapade in Japan (93) ® D 5803
Teresa Wright. Cameron Mitchell
©Doctor at Large (99) ® C.,5804
Dirk Bogarde, Muriel Pavloff
UJ
CO
f. Hell Ship Mutiny
(66) Ac 5704
_ Jon Hall. John Cirradlnc
li The Fighting Wildcats
(77) Ad.. 5706
Keefc Bras.selle. Kay Callard
'ii Outcasts of the City
(62) Ac.
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Smmo^" (Anl* A^nVmorjll '° "V."" "' indicoting story type: (Ad) '*'^'^°J
Adventure Drama; (Ac)
(An)
Action
Animated-Action;
ffu ?;
(C) Comedy; CD Comedy-Drama; (Cr)
with Music; Crime
(Doc) Drama;
IJocumentary; (DM) Oramo
(D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ha) &«"«
Historical Drama; (M) Musical; Dramo; mi)
(My) Mystery; (OD) Outdoor Drama; (SF) Sdence-FlcVion- (W) wUteni.
FEATURE CHART
^
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CQ
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LU
J/1
WARNER BROS.
a ©Paris Does Strange Tilings
(S6) CD. .611
Ingrld Bergman, Mel Ferrer
Spirit of St. Louis
(135) © D. .614
James Stewart
[4] Slioot-Out at Medicine
Bend (87) W. .615
Randolph Scott. James Craig
51 The Counterfeit Plan
(80) D. .612
Zac'liary
a Untamed
Scott,
Youth
Peggie
(SO)
Ca.-;tle
D..613
Mamie Van llnren, Jolin Russell
H ©Deep Adventure
(46) Featurette 4912
[S A Face in the Crowd
(126) D ,616
Andy Griffith, Patricia Neal, Anthony
FraJKlosa, Lee Remlck
a The D.I, (106) D. 617
Jaci( Webb, Monica Lewis
S] ©The Prince and the Showgirl
(117) CD. 618
Marilyn Monroe, Laurence Olivier
J
©The Curse of Frankenstein
(83) Ho.. 620
Peter Cushlng, Hazel Court
ia©Band of Angels (127) D .621
Claik Gable, Yvonne De Carlo
a Rising of the Moon (81) D..622
Frank Lavvlon, Pcnnls O'Uea
TJ The James Dean Story
(82) Doc.. 623
J;ime9 De.in
U tKDThe Pajama Game
(101) M..701
Doris Day, John Raitt, Carol Haney
51 Black Patch (S3) W. .702
George Montgomery, Diane Brewster
13 Johnny Trouble (SO) . .703
Ethel Barryraore, Carolyn Jones
(U The Helen Morgan Story
(118) © D..704
Ann Blyth, Paul Nevnnan
CO
m The Black Scorpion (88) Ho. .705
o»— Richard Denning, Mara Corday
O
LU
CQ
>
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CQ
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(S ©The Story of Mankind
(100) D..706
Ronald Colman, Hedy Li.Marr, 40
other stars
g| Woman in a Dressing
Gown (93) D .707
Yvonne Mitchell, Anthony Quayle
a ©Bombers B-52 © D..7Q8
Karl Maiden, Natalie Wood
a Jamboree (86) R/M..709
Count Ba.ile, Fats Domino, Kay
MiHlford, Kobert Pasllnc
.
ASTOR
MISCELLANEOUS
Hour o( Decision (70) . . .Jan 57
Jelf .Moirovv, Hazel Court
Stranger in Town (74) . . May 57
Alt.M Nkol. Colin Tapley, .\nnc
I'aiBC
Black Tide (79) D. .Jun57
John Ireland. Maureen ConncU
BUENA VISTA
GSecrels of Life (70) .. Doc. . Nov 56
©Westward Ho, the Wagons
(86) © 0D..Dec56
l''ess Parker, Kathleen Crowley
All the Guys in the World
II
(95) Ad..Jun57
Andre Valniy, Jean Gaven, Georges
I'oiuouly, (French-language; Eng.
titles)
©Johnny Tremain (80) Jul 57
Hal Staimaster, Luana Patten
©Perri (75) Nature Fantasy. , Nov 57
BURSTYN
Stella (93) D.. Oct 57
.Mellna Mercouri. Georges Fouiidas
(Gieek-Iiinguage; Eng. titles)
CONTINENTAL
Ship That Died of Shame
(79) D.. Sep 56
liicliard Attenborough, George
Baker
©Secrets of the Reef
(72) Doc. Oct 56
Undersea chonlcle
©The Love Lottery (82) C. Feb 57
llavid NIven, Peggy (Mmmtas
.
©Raising a Riot (91) . May 57
Kenneth More, M.andy Miller
The French They Are a Funny
Race (83) C..Jun57
.Marline Carol, Jack Buchanan,
iNoel-Nocl (English-language)
Maid in Paris (88) C. Aug 57
lunny Robin, Daniel Gelln
(French-language; Eng. titles)
A Novel Affair (S3) ....D.. Sep 57
Ralph Richardson, Margaret
Leighton
OCA
21 X the Unknown (80). . .619
Rocli, Rock,
Dean
Rock
Jagger, Edward Chapman
(85) . . M
.
, Dec 56
.Vl.in Freed, Franlvie Lymon Xl
Teenagers
©John and Julie (82) . C. .Feb 57
Con.tance Cummhigs. Wilfred
Hyde-White
Colditz Story (97) D.. Feb 57
John .Mills, Eric Purtman
,
Feb 57
Unnatural (90) D . .
lllldegarde Neff, Eric Von Stroheim
The Widow (87) D. .Feb 57
Patricia Roc, Aklm Tamlroff
Gold of Naples
(107) Episode Dr Mar 57
Vittorio de Sica, Sllvana Mangano,
Sophia Loren, (Italian-language;
Eng. titles)
©Baby and the Battleship
(96) .Mar 57
John .Mills, Richard Attenborough
Bermuda Affair (87) ..D.. Mar 57
Kim Hunter, Gary Merrill
©Loser Takes All
(88) © CO.. Mar 57
Glynis Johns, Rossano BrazzI
c)Don
Giovanni
(157) Opera Film Apr 57
Ccsare Slepi. Lisa Delia Casa
Battle Hell (112) D. May 57
(Formerly "Yangtze Incident")
Richard Todd, Aklm Tamlroff
Monster From Green Hell
(71) Ac..May57
Jim Davis, Biirbara Turner
Half Human (63) Ho. May 57
Joltn Carradine, Robert Karnes
©The Miller's Beautiful Wife
(92) C. May 57
Vlltorio de Sica, Sophia Loren
The Green Man (80). .My/C. .Jun 57
Alastalr Sim, Oeorse Cole, Jll
Adams
©Scandal in Sorrento
(92) © C. Jun 57
Vlttoria de Sica, Sophl* Loren
(linbbod in Engashl
The Devil's General (120) D. Aug 57
Curt Jurttens, M.irianne Cook
(Gerinan-lanpiinge: Eng. titles)
The Silken Affair (96) . .C. .Sep 57
Uaviil Nlven, Beatrice Str,ilght
Escapade (87) CD. .Sep 57
John Mills. A!a.staJr Sim
Hell in Korea (82) D. Oct 57
St.'uiley Baker, George Baker
Please. Mr. Balzac (..) C. Oct 57
Brigette Bardot. Daniel Gelln
(French-language: Eng. titles)
JACON
Midnight Episode (78) ..C. Aug 56
Stanley HoUoway, Leslie Dvvy'er
Forbidden Cargo (83) . . Ac . . Sep 56
Nigel Patrici!, Elizabeth Sellais
JANUS
Bullfight (76) Doc.. Jul 56
English nairatlon
BRENNER ASSOC,
JOSEPH
Drew Pearson Reports on the Holy
Land (60) Doc. Mar 57
.Narrated by Drew Pearson
LOUIS deROCHEMONT
©Albert Schweitzer
(SO) Doc. Mar 57
(I'roduced by Hill and Anderson)
MOTION PICTURE DIST'RS
©Oedipus Rex (8S) . Jan 57
(Stratford. Ont,, Festival players)
TOP PICTURES
Frontier Woman (80) . .W.
Jul 56
Cimly Caison, Lance Fuller, Ann
KeUy
TRANS-LUX
,
©Dance Little Lady (87) D Mar 56
.Mai Zetterllng, 'I'erence Morgan
Lovers and Lollipops
(85) CD. Apr 56
Lorl March, Gerald O'Loughlin
U Strada (107)
D.. Apr 57
Anllumy
(Italian
Qiiinn,
with
English-language
able)
Danger Flight 931
(78)
Glillietta
,Ma.sina
Eng. titles and
versions avail-
D .Apr 57
Dany Robin, Dieter Borsche
(Fr. language—Eng. titles)
Bed of Grass (80) ...D.. Jul 57
Anna Brazzou, Mike Nichols
(Greek lansiiagc— Eng. titles)
Four Bags Full (85) C. Sep 57
.fe.in Cabin, Botn"\ll
(Fr. language—Eng. titles)
©Melbourne Rendezvous
(90) Documentary Oct 57
Complete coverage of the Olympic
garner
REISSUES
BUENA VISTA
©Cinderella (75) An. .Feb 57
©Bambi (70) An. Apr 57
COLUMBIA
Ihe Harlem Globetrotters
(80) CD.. Oct 57
ITiumas Gomez, Dorothy Dandridge,
and the original Harlem Globetrotters
MGM
Gaslight (114) ...D. Apr 57
In^i id I!ergp»an, fliarles Boyer
The Postman Always Rings
Twice (114) D. .Apr 57
Lana Turner, Joiin Garfield
The Bride Goes Wild (98) C. Jun 57
.Iiinc Allyson, Van Johnson
Our Vines Have Tender Grapes
(106) 0.. Jun 57
Edward G. Robinson, Margaret
O'Brien
PARAMOUNT
3For Whom the Bell Tolls
(130) D.. May 57
Gary C^ioper. Ingiid Bergman, A
Tamiroff
Sailor Beware (96) C. Sep 57
.Sep 57
I'ran Martin, Jerry Lewis
Jumping Jacks (103) . . .
C.
Dean Martin. Jerry Lewis
REPUBLIC
The Woman They Almost Lynched
(90) D. Apr 57
Jnhn Lund. Audrey Totter, B,
Itnnlevy
3The Quiet Man (129) CD May 57
John Wayne. Maureen O'Hara,
Ward Bond
WARNER
BROS,
Jim Thorpe, Ail-American
(105) D. May 57
Burt Lancaster, diaries BIckford
The Winning Team (98) .
.
. May 57
Doris l>ay, Ronald Reag.'ui, F.
Lovejoy
Bright Leaf (110) D. May 57
Gary Cooper, I,aiiren Bacall
The West Point Story
(107) D. May 57
.lames Cagney, V. ^layo, Doris Day
Stranger on a Train
(101) D. May 57
Farley Granger, Ruth Roman
Young Man with a Horn
(101) D. May 57
Kirk Douglas, Lauren Bacall. Doris
Day
ALLIED ARTISTS
The Pagans D. .
Pierre Cressoy, Helene Ilemy
©New Day at Sundown W. ,
George Mnntgdinery. Randy Stuart
Beast of Budapest Ac.
John Htiyt. Greta Thyssen
©Cole Younger, Gunfighter ©..W..
COMING
l-'iank Luvcjov, .Myron llealy
Never Love a Stranger
Juhn Drew Barrymore, Uta Milan
The Bride and the Beast D .
Lance P'ullcr, Cliarlotte Austin
Blonde Blackmailer D
Iticliard Arleii, Susan Shaw
Rawhide Breed W. .
Itex Reason, Nancy Gates
aQuantrill's Raiders © 00
Steve Citfliran. Gale Robbins
AMERICAN
INTERNATIONAL
Viking Girl vs. Sea Serpent ..Ad..
Susan Cabot. Abby Dalton
Blood of Dracula Ho..
Sandra Harrison, Louise LewL.
Jet Alert Ac
Jolui Agar, Audrey Totter
BUENA
VISTA
©The Light in the Forest..,. OD
Fcss Parker, Wendell Corey,
Joanne Dru, James Mac^Vrthiir
©The Young Land .
OD
Patrick Wayne, Dennis Hopper
©Old Yeller OD
Doriitby McGuire, Fess Parker
©The Missouri Traveler D
Brandon de Wlide, Lee Marvin
COLUMBIA
©This Bitter Earth ® D, .
S. Mangano. A. Perkins, ValU
.
.
Bridge on the River Kwai D .
William Hnlden, Jack Hawkins.
Alec Guhmess
The Long Haul D.
Victoi Mature. Diana Dors
©High Flight ® D.
Ray Mllland, Scan Kelly
Admirable Crichton The CD
Kenneth .More, Sallv Ann Howes
She Played With Fire D..
Arlenc Dalil, Jack Hawkins
Bitter Victory D.
liicliard Burton, Curt Jurgens
©Cowboy W. .
Glenn Ford, Jack Lemmon
The Goddess D.
Kim Stiuiley, Lloyd Bridges
©Bonjour Tristesse © D.
David ,Mven. Meborah Kerr
The Other Life of Lynn Stewart. ,D.
Het";y Palmer. Jack Lord
The Trial of Captain Barrett.. D..
Edmond O'Brien, Moiia Freeman
©Return to Warhow W.
Phil Carey, Catherine McLeml
©The 7th Voyage o( Sinbad. . . Ad.
Kerwln Mathews, Kathryn Grant
MGM
©Raintree County ©65 D .
ElizaheUi Taylor, Montgomery Clifl
The Happy Road C.
Gene Kelly. Barbara Laage
©Merry Andrew © C
Danny Kaye, Pier Angeli
C/M . ©The Parisiennes (Gigi) . . .
Leslie C-aron, Maurice Chevalier
©The Brothers Karamazov D .
Viil Bryniier, Maria Schell, daiie
I
Bloom, Lee J. Cobb
Accuse © D .
Jose Ferrer, VIveca Undfors
Saddle the Wind D .
Robert Taylor, JiiUe London
©Seven Hills of Rome © D
Mario Lanza. Marlsa Allaslo
Cry Terror D. .
James Mason, Inger Stevens, Rod
Stelger, Angle Dickinson
Mock Trial 0.
Dean Jones. Jo.in O'Brien,
Tllomas Mitchell
©The Sheepman © CD..
Glenn Ford. Shirley MacLaInc
Underwater Warrior © Ad. .
Dan Dalley, Claire Kelly
PARAMOUNT
©Spanish Affair (^ Ad
ICiclurd KUey, Carmen Sevilla
Hot Spell (g) D
Shirley Booth, Anthony Qillnn
Wild Is the Wind ® D
Anna Magnani, Anthony Qtiinn
Teacher's Pet (^ C .
Clark Gable, Doris Day
. Desire Under the Elms (^
Tony Perkins, Sophia Loren
The Matchmaker C.
Shirley Booth. Anthony Perkins,
Shirley MacLalne
©From Among the Dead D..
James Stewart, Kim Novak
Louis Blues (V D/M SL .
Nat "King" Cole, Bartlja KItt
©Houseboat (S>
CD.
Cary Grant, Sophia Loren
REPUBLIC
©In Old Vienna M,
Ikiiiz liiiettinger, Robert Klllick
Held on Suspicion D..
I'liyllis KJrk, Dan O'HerUhy
Gunfire at Indian Gap ft;....VJ..
\'er,i Ii.ilstun, Aiitlmny George
International Counterfeiters. . . .Ac .
Ui.idnij lliiward. Trina Garden
.
Strange Case of Dr. Manning. . My
Hon Hand.ai, Grela Cynt
Juvenile Jungle .ft)
Ac.
Corey Alien, Rebecca Welles
Joy Ride '» Ac . .
Gi'iie Evans, Scott Marlowe
RANK FILM DIST'RS OF AMER.
Hell Drivers i^j AC. .
StanU'v Baker, Herbert Lorn
Across tlie Bridge 0..
Rod Slclter, David Knight
fhe Secret Place D.
lielliid.i Lee, Ronald Levi'll
The Woman for Joe (V) D..
Iilanc Cllento, George Baker
20th-FOX
©A Farewell to Arms © D..
Kock lluilson, Jennifer Jones,
Vittorio de Sica
©Peyton Place © 0.
.
Lain 'rurncr, Lloyd NoUn
©Enemy Below © D..
Robert .Mitchum, Kurt Jurgens
The Young Lions © D .
Marlon Br.indo. Montgomery Clifi
Escape to Bed Rock ® W. .
Brian Donlevy, Jay C, Fllppln
The Violent Road g' D
Gene Kayntond, Wayne Morris
©Fraulein .© D
.
Mel Ferrer, Dana Wynter
©The Gift of Love © D .
liobert Stuck. Lauren Bacall
Sing, Boy, Sing © M. .
Tommy Sands, Lill Gentle, Edmoiid
O'Brien
. . . .
©The Long Hot Summer ©
. D
Paul Newman, ^Vnthony Franciosa,
Joanne Woodwaid, Orson Welles
UNITED
ARTISTS
©Paris Holiday C. .
Bob Hope, Fernandcl, A. Ekberg
The Quiet American D..
Audio Murphy, Sllchael Redgrave
Paths of Glory D..
Kirk Douglas, Ralph Meeker
Calypso Island Ac. .
.Mario Windsor, VInce Edwards
The Dalton Girls Ac.
Penny towards. Merry Anders
Fort Bowie W.
Ken .Inhiison, Jan. Harrison
I Bury the Living Cr. .
UU'h.ird Boone. Peggy Maurer
They Can't Hang Me Ac. .
VoLinde Dorilan, Terence Morgan
Witness for the Prosecution. ,
.
I'jrone Power, Marlene Dietrich,
cii.irles L;iiightnn, Eisa Lancaster
©The Vikings (£> Ad.
Kirk Douglas, Tony Curtis,
E, nest Borgnine, Janet Leigh
UNIVERSAL-INT'L
The Tarnished Angels © D..
Rock Hudson, Dorothy Malonc
Touch of Evil D.
Charlton Heston, Orson Welles
©A Game Called Love© CD..
Lana T\iiner. Jeff Chandler
The Female Animal © D .
.
Hedy La.Marr, Jane Powell
Summer Love M .
John Saxon, Judy Meredith
Flood Tide D.
Cornell Borchers. George Nader
Damn Citizen! D
Keith Andes. .Margaret Hayes
How Lonely the Night D.
Julie Undon. Richard Egan
©The Western Story OD
.lock Mahoney, Lhid.i Crista!
Teach Me How to Cry © D
John Saxon, S^indra Dee
WARNER BROS.
©With You in My Arms ©..D
Tib Hunter. Etchika Cliourean
©Sayonara J)
.
Marlon Brando, Red Buttons
The Deep Six D. .
Man Lidd. William Bendix
No Time for Sergeants C.
Andy Griffith, Myron McCormlck
©Darby's Rangers D .
.lames Garner, Btchlka (Hioureau
Misguided D.
George Baker, Frankie Vaiighan
©Marjorie Morningstar D..
Gene Kelly, Natalie Wood
©Westbound OD .
Randolph Scott, Virginia Mayo
Onionhead C.
Andy Griffith, Fellda Farr
BOXOFFICE BookinGuide :: Nov. 23, 1957 II
.

. May
Mar
Mar
.Feb
.Jun
«
^HORTS CHART
Short
BUENA VISTA
FEATURETTES
LIVE-ACTION
0068 Wetback
(In Color)
Hound (20)..JunS7 H
0069 The Story o( Anyburg,
U.S.A. (10)
0049 Samoa (31) (4reel)
.
WALT DISNEY CLASSICS
(Technicolor Reissues)
74104 Purloined Pup (7).. Oct 56
74105 Billcoslers (S) Oct 56
74106 Pluto's Playmate (8) Nov 56
74107 Donald's Snow Fight
(7) Ok 56
7410S Society Dog Show
(8) Dec 56
74109 Donald's Gold Mine
(7) Jan 57
74110 T-Bone for Two (7) . Feb 57
74111 Dumbell of the Yukon
(7) Mar 57
74112 Bone Trouble (9) 57
74113 Window Cleaners (Sli) ....
COLUMBIA
ASSORTED FAVORITES
2421 A Pinch in Time
(16) Sep 57
2422 Nursie Behave (leVj) Nov 57
2423 Foy Meets Girl (16'''2) Dec 57
CANDID MICROPHONE
(One-Reel Reissues)
2551 Subject 3, Series 4
(10) Seo57
2552 Subject 4, Series 4
iWi) Dec 57
CAVALCADE OF BROADWAY
(Reissues)
2951 Havana Madrid (10). Sen 57
2952 New Yofk After
Nov 57
Midnight (11) . .
2953 Eddie Condon's (10). Dec 57
CINEMASCOPE FEATURETTES
(Technicolor)
1441 Wonders of New Orleans
(19) Jan 57
1442 Wonders of Washington,
0. C. (18) ...Apr 57 ff 5-25
1443 Arrivederci Roma (19) Jun 57
(1957-58)
2441 Land of Laughter (15) Oct 57 H 10-12
COLOR FAVORITES
(Technicolor Reissues)
2601 Miner's Daughter
i&.'i)
Seo57
2602 Big House Blues (7) Oct 57
2603 Giddyao (e^a) Nov 57
2604 Snowtime (7) Nov 57
2607 Let's Go (T"/,) Dec 57
COMEDY FAVORITES
2431 He's in Again (161/2) Oct 57
2432 Sappy Pappy (16)... Nov 57
COMEDY SPECIALS
2411 Trirky Chicks (16!/j) Oct 57 + 10-12
MR. MAGOO
1754 Magoo Goes Overboard
(6) Feb 57 + 3- 9
1755 Matador Magoo (6). May 57 -f 5-11
1756 Magoo Breaks Par
,,^, ..
Jun 57 -f
1757 Magoo s Glorious
^''"'"'
,-,.„ ..

I
ALLIED ARTISTS
Hold That Hypnotist (AA)—
Huntz Hall, Stanley Clements,
Jane Nigh. Not the draw that the
early picture with Leo Gorcey
and Louie and his sweetshop had.
Now the only character that
makes the picture is Huntz Hall.
Many say, "Why isn't the old
gang in the Bowery Boys pictures?"
Played Thurs., Fri., Sat.
Weather: Good.— Leonard J.
Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
Shotgun (AA)—Reissue. Sterling
Hayden, Yvonne DeCarlo,
Zachary Scott. Got this one
cheap. Ran no trailers; had no
advertising—but we still didn't
lose our sliirts. Played Thurs.
Midnight. Weather: Rainy.—A.
MadrU, La Plaza, Antonito, Colo.
Pop. 1,255.
BUENA VISTA
Westward Ho, the Wagons (BV)
—Fess Parker, Kathleen Crowley,
Jeff York. Just another Indian
show that pulled no ejctra business
for me. Guess it was all
right if one likes a diet of Redskins,
but the beat of the war
drums no longer sends them
flocking to buy tickets as it did
in days of yore. Had rather have
a good western where the good
cowpokes triumph over the rustlers
and the outlaws. Played
Sun., Men. Weather: Good.—I.
Roche, Vernon Theatre, Vernon,
Fla. Pop. 610.
-4 COLUMBIA
Rumble on the Docks (Col)—
James Darren, Laurie Carroll,
Michael Granger. This picture
came to us at a needed time. The
reason was it brought out the
teenagers, and the score was a
nice crowd. I think the picture Is
good and that it will draw the
teens in almost any town. Played
Wed. Weather: Nice. — Harry
Hawkinson, Orpheum Theatre,
Marietta, Minn. Pop. 380.
Strange One, The (Col)—Ben
Gazzara, George Peppard, Julie
Wilson. No business on this one.
Should have been sold to TV.
Played Wed., Thurs. Weather:
Good.—Mel Danner, Circle Theatre,
Waynoka, Okla. Pop. 2,018.
Utah Blaine (Col)—Rory Calhoun,
Susan Cummings, Max
Baer. A nice little western that
woulda been prettier in color, but
things being what they are, I
doubt that it would have picked
up a nickel more with a colored
print. Rory is good and he heads
a well-cast little band of hardy
folks who do a creditable Job for
the short time they had to do it
In. Played Fri., Sat.—Bob Walker,
Uintah Theatre, Fruita, Colo.
Pop. 1,463.
METRO-GOLDWYN-MAYER
Boom Ton-n (MGM) —Reissue.
Gr^ r) Clark Gable, Spencer Tracy,
Claudette Colbert. Fourteen plus
in my book. Cast, story, photography,
everything connected
with this picture excellent. Sure,
they're making good shows today,
but none better than "Boom
Town." — Frank Sabin, Majestic
Theatre, Eureka, Mont. Pop. 929.
Designing Woman (MGM) —
Gregoi-y Peck, Lauren Bacall,
Dolores Gray. Here is a picture
filled with stars. In color and
'scope, that is funny in spots.
We did better than we have been
doing on our best change so I
guess someone wanted to see the
actors in a picture. If you need a
good picture for your best time,
book it. Played Sun., Mon.
Weather: Nice.—Mayme P. Musselman.
Roach Theatre, Lincoln,
Kas. Pop. 1,636.
Loved 'AiiaiT
A wondrous break for us! Our
patrons loved "An Affair to
Remember" and were richly
entertained throughout its
showing. They even loved the
few tears they shed along with
their laughs. It's a wholesome,
understandable production.
Technicolor added to its success.
VELVA OTTS
Wakea Theatre
Waskom, Tex.
Forever Darling (MGM)—Lucille
Ball, Desi Amaz, James
Mason. Although this was not a
bad little comedy, "The Long,
Long TraUer" team slipped up
badly on this one. It did average
business and can be recommended
for midweek playing time, if
you don't expect too much. Played
Sun., Mon. Weather: (Dold.—Dave
S. Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa.
Goverrmient, mining and
business patronage.
Gun Glory (MGM) — Stewart
Granger, Rhonda Fleming, CMU
Wills. A fine western in color and
Cinemascope. Played Sun., Mon.,
Tues., Wed. Weather: Good.—E.
A. Reynolds, Strand Theatre,
Princeton, Minn. Pop. 2,108.
Somebody Up There Likes Me
(MGM) —Paul Newman, Pier AngeU,
Everett Sloane. Very good
boxing picture. As a rule, these
do not go over very well here,
but this one was well liked. There
was plenty of fighting and pretty
rough but even the "dear ladies"
didn't object. There seemed to be
a reason, or, shall we say, a purpose,
so everyone seemed anxious
to see him win, which made it
into an interesting picture. Did
better than average business.
Played Mon., Tues. Weather:
Nice. —Fred L. Murray, Strand
Theatre, Spiritwood, Sask. Pop.
355.
Yearling, The (MGM)—Reissue.
Claude Jarman jr., Jane Wyman,
Gregoi-y Peck. Sometimes I
think the dumber you are the
better off you will be in this
crazy business. I put this picture
back in on a Friday-Saturday
after playing it about a year ago.
The only reason I did was because
I didn't think anyone would
come anyway, but like I say,
crazy business. It did average
business on both nights ^^^th
everj'thing to stop it. I wonder
what I would have done without
the county fair, which was only
four miles away. And to think of
the many times I've booked a
good picture with a high price
and done even less than this one
XHIBITOR HAS HIS SAY
lABOUT PICTURES
did. It did about three times better
on this run than it did a year
aga. Played Fri., Sat. Weather:
Fair and cool.—Victor R. Weber,
Center Theatre, Kensett, Ark.
Pop. 1,000.
PARAMOUNT
Delicate Delinquent, The
(Para) — Jerry Lewis, Darren
McGavin, Martha Hyer. Jerry
Lewis is not much of a drawing
card in our town these days.
Played Sun.-Tues —Ken Oorham,
Town Hall Theatre, Middlebury,
Vt. College. Pop. 3,614.
Delicate Delinquent, The
(Para)—Jerry Lewis, Darren Mc-
Gavin, Martha Hyer. Another
black and white. Not as much
comedy as in the Martin and
Lewis team films,
enough to keep people entertained.
They laughed and enjoyed
themselves. Played Sun..
Mon. Weather: Nice. — Mickey
and Penny Harris, Wakea Theatre,
New Boston, Texas. F»op.
but there was
2,688.
Lonely Man, The (Para)—
Jack Palance, Anthony Perkins,
Neville Brand. Very good. Give
us more of this, Paramount. Lifesaver
for the small towns, if they
like Palance. Anthony Perkins is
a good newcomer. Played Fri.,
Sat. Weather: Good.—B. F. Sautter,
Rex Theatre. Townsend,
Mont. Pop. 1,316.
20th
CENTURY-FOX
Affair to Remember, An (20th-
Fox)—Gary Grant, Deborah Kerr.
Richard Denning. Truly one of
the very finest pictures we have
ever played. Good color, star
value and an all-around good
story. Drew well and the women
especially like Deborah Kerr.
Cary Grant did exceptionally
well in this one. Play it and advertise
it big. You won't be disappointed.
Played Sun., Mon.
Weather: Fair and cool.—W. R.
Woody. Texas Drive-In, Fairfield,
Tex. Pop. 1,800.
Between Heaven and Hell
(20th-Fox) — Robert Wagner,
Terry Moore, Broderick Crawford.
Just another very good picture
from 20th-Fox. We play them
late, but we've learned that we
can take the word of our Fox
salesman. If he says it's a good
one, it is. Did not like the "hell"
in the title, but I was WTong in
this case, and picture pleased
everyone, even one of the preachers.
Color was beautiful. A war
picture, but good. Played Thurs.,
Fri., Sat. Weather: Always good
In Braham—Bob and Joyce Alexander,
Park Theatre, Braham,
Minn. Pop. 960.
God Is My Partner (20th-Fox)
—Walter Brennan, John Hoyt,
Marion Ross. Our local newspaper
editor saw this one, commented
on it in his editorial page
column, commended us for showing
such a fine picture and said
it was a shame more people didn't
see it.—Don Risch. Reno Theatre,
Appleton, Minn. Pop. 2.256.
On the Threshold of Space
(20th-Fox)—Guy Madison, Virginia
Leith, John Hodlak. This
is called science-fiction but it Is
science—not fiction. I had a
newsreel which demonstrated
part of the action from tliis feature
by the U. S. Air Force.
Beautiful color and 'scope. Good
cast and good picture. But no
draw—hardly made expenses and
if Pox hadn't been very good on
their price I would have gone in
the hole. Played Mon., Tues.
Weather: Fine.—Fred L. Murray,
Strand Theatre, Spiritwood,
Sask. Pop. 355.
River's Edge, The (20th-Fox)—
Ray MiUand, Anthony Qulnn,
Debra Paget. A good outdoor action
picture in color and 'scope
that did some better than we
have been doing on our weekend
change. There was a very good
cast and the story was different
from the general run but Fox
sure Ukes the high allocation
bracket and we just don't pay out
with the present gross. Played
F^i., Sat. Weather: Nice.—Maymfi
P. Musselman, Roach Theatre,
Lincoln, Kas. Pop. 1.636.
That Lady (20th-Fox)—Olivia
DeHavilland, Gilbert Roland,
Paul Scofield. Another costume
drama that bit the dust! Pine
cast, fine costumes, fine acting,
but lousy story—complete waste!
Skip it. Especially in your country,
especially in your .southern
states. Played Tues., Wed. Weather:
Cool.—Dave S. Klein, Astra
Theatre, Kitwe-Nkana, Northern
Rhodesia, Africa. Government,
mining and business patronage.
Way to the Gold, The (20th-
Fox) — Jeffrey Hunter, Sheree
North, Barry Sullivan. This is a
show that keeps them wondering
what is going to happen next.
Very good and no color. We are
going to have to yell color at the
producers every chance we get.
Because, what is the use of coaxing
people away from their television
sets and then they find
the same color of gray that they
see at home. Played Tues., Wed.,
Thurs. Weather: Good.—B. Berglund,
Trail Theatre, New Town,
N. D. Pop. 1,200.
Out of Industry
This will be my last report
on pictures, since on the 26th
of October we closed the Lyric
Theatre. Fifty years is a long
time in a business and the show
business has been my life's
work. As the old song goes, "I
want to sit down and rest
awhile." I have enjoyed my association
with BOXOFFICE
and EHHS and send my best
regards to all concerned.
VV. M. FINLEY
Theatre
Lyric
Norfork, ,\rk.
UNITED ARTISTS
Sweet Smell of Success (UA)—
Burt Lancaster, Tony Curtis,
Susan Harrison. Another movie
rating tops by critics, Chicago.
Cleveland and San Francisco, but
rating a sneer in this small town
in the south. We like good people,
people whose problems are
akin 'to our own and who have
space for laughter. We parade so
(Continued on following page)
BOXOFFICE BookinGuide Nov. 23, 1957 13

THE EXHIBITOR HAS HIS SAY
(Continued from preceding page)
many warped minds across our
great screens over the nation
that we do a great disservice to
our country. Couldn't somebody,
just somebody, have influence in
Hollywood to persuade the industry
to return to entertainment
instead of dishing out so much
heartbreak and misery?—Velva
Otts, Wakea Theatre, Waskom.
Tex. Pop. 719.
Sweet Smell of Success (UA>—
Burt Lancaster. Tony Curtis.
Susan Harrison. Rotten gross.
Lancaster can be such big boxoffice
in an action picture that
I can't understand him playing
in all of these heavy pictures.
Played Sat.-Tues. Weather: Cold.
—Jim Fraser. Auditorium Theatre,
Red Wing, Minn. Pop.
10,645.
UNIVERSAL-INTERNAT'L
Away All Boats (U-D—Jeff
Chandler, George Nader. Julie
Adams. Outstanding in every respect.
Chandler and top bracket
cast gave us a picture we were
proud to show. Weather "agin"
us. Played Fri.. Sat., Sun.—Frank
Sabin. Majestic Theatre, Eureka,
Mont. Pop. 929.
Back From Eternity (U-H—
Robert Ryan, Anita Ekberg, Rod
Steiger. A good action picture
that will please. Played Fri., Sat.
—W. L. Stratton, Lyric Theatre,
Challis, Ida. Pop. 728.
Battle Hymn (U-D—Rock Hudson.
Martha Hyer, Dan Duryea.
Played to one of our better
crowds in a long time. The play's
the thing and when you have 'em
you get 'em, but they are just
too few and far between. Played
Sun., Mon. Weather: Fair.—Joe
and Mildred Faith, Linn Theatre,
Linn, Mo. Pop. 758.
Cattle Queen of Montana lU-I)
—Reissue. Barbara Stanwyck.
Ronald Reagan, Gene E\'ans. Better
than average western, with
good color and cast. This was not
the picture I had ordered, which
was taken out before it reached
this point I was a little leery of
this but it turned out all right.
Gave me a fair boxoffice and the
price was small. It left me a few
dollars for myself, for which we
always feel thankful these days.
Played Fri., Sal. Weather: Good.
—Fred L. Murray, Strand Tlieatre.
Spiritwood. Sask. Pop 355.
More Tarzan
"Tar7an and the Lost Safari"
is in color, in widescreen, new
story and in MOM class for
good, solid entertainment and
pleasing; boxoffice. The only
series picture not clobbered by
TV. Let's have more.
KEN CHRISTIANSON
Roxy Theatre
Washburn, N. D.
Incredible Shrinking Man, The
(U-I> — Grant Williams, Randv
Stuart, Paul Langton. First night
pretty good—second night nothing.
Believe I should have played
this on a weekend bill instead of
midweek. Anyway, this was my
last midweek show. Played Wed.,
Thurs. Weather: Pine.—I. Roche,
Vernon Theatre, Vernon, Fla. Pop.
610.
Joe Dakota (U-I1—Jock Mahoney,
Luana Patten, Charles
McGraw. Good western in color
with an oilfield as the background.
You won't go wrong with
this on your Friday-Saturday
change. The picture is heavy on
plot and light on action, but the
fight in a pool of oil made up for
it. Played Fri., Sat. Weather:
Fair and cool.—Victor Weber,
Center Theatre, Kensett, Ark.
Pop. 1,000.
Public Pigeon, No. 1 (U-D—
Red Skelton, Vivian Blaine, Janet
Blair. This did not do much business.
Played Friday - Saturday.
We had rain and the weather
was cool. Also bucked Spanish
fiesta. Weather: Rain.—Mel Banner,
Circle Theatre, Waynoka,
Okla. Pop. 2,018.
Tammy and the Bachelor (U-Ii
—Debbie Reraolds, Leslie Nielsen,
Walter Brennan. Will someone
tell me how this wonderful
chunk of entertainment got by
the sadistic film critics in Hollywood?
If this happens very often,
we will all be back in business.
People who haven't seen a show
in years came out for this and
are still raving about Debbie, so
it should do okay anytime.—Jess
Jones, Ritz Theatre, Crescent,
Okia. Pop. 1,300.
Tension at Table Rock (U-D —
Richard Egan, Dorothy Malone,
Cameron Mitchell. An exceptionally
well done western that most
patrons enjoyed. It arrived with
no fanfare, no extra ballyhoo and
did nice business. Recommended
for most houses. Played Thurs..
Fri., Sat. Weather: Cold.—Dave
S. Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa.
Government, mining and
business patronage.
WARNER BROS.
Spirit of St. Louis, The (WB>—
James Stewart, Murray Hamilton,
Patricia Smith. Here is one
of the finest to come out of Hollywood
in a long time. Seems like
James Stewart can actually look
like anyone he portrays. This
event took place before most of
today's customers were born, so
it needs some good show^manship.
elbow grease or whatever you
have left to work with, and you
will never find a more worthy
picture to use it on. Promise 'erii
anything you w-ant to, they won't
be disappointed. — Jess Jones,
Ritz Theatre, Crescent, Okla.
Pop. 1.300.
Untamed Youth (WB>—Mamie
Van Doren, John Russell, Lori
Nel.son. The picture isn't much
but who cares if the crowd comes?
It did okay at the boxoffice. Business
was above average and there
are, oh, so few which will do
that nowadays. The picture is
one of those loosely made rock
'n' roll things that the younger
set just loves. I wish Hollywood
would make a lot more pictures
aimed at young people. But, if
they do, I hope they w'ill try to
give the stories a little variety.
Played Sun., Mon. Weather: Fair
and cool.—Victor R. Weber, Center
Theatre, Kensett, Ark. Pop.
1,000.
SHORT SUBJECT REVIEWS
Happy Go Ducky
MOM (Tom and Jerry Cartoon) 7 Jlins.
Good. A duckling invades the home of Tom and Jerry Easter
morning and immediately begins swimming in anything available
so they begin to falter in their attempts to befriend it. Eventually
the duckling, accompanied by a group of friends, floods the house
and all joyfully sing "Happy Easter" to Tom and Jerry.
Robin Hoodwinked
MOM (Tom and Jerry Cartoon) 7 Mins.
Fair. Jerry and Tuffy decide to rescue Robin Hood, who is In
the castle JaU and about to be hanged. Tom, one of the guards,
swallows the key to protect it from loss but when he falls asleep,
Tuffy is lowered into his stomach, gets the key and frees Robin
Hood.
L'Amour The Merrier
Paramount (Noveltoon) 7 Mins.
Good. New- characters are introduced, among them a French
matchmaker who can't find a hu.sband for his ugly sister, a fat
garbage collector and a princess. The garbage man has his cap
set for the princess, but the matchmaker wins her and the garbage
man gets the ugly sister.
Sky Scrappers
Paramount (Herman and Katnip) 6 Mins.
Good. Cousin Herman finds a new home for the little mice
not knowing that the hungry cat is there. It is in a building
under consti-uction, and there are chases over beams, ci-anes and
derricks, with courageous Herman always outwitting Katnip.
Spooky Swabs
Paramount (Popeye Cartoon) 6 Mins.
Good. Popeye and Olive Oyl, adrift on a raft, find shelter on
an ancient vessel populated by ghosts who resent the intrusion.
After giving the two popular characters a really bad time, they
wind up as sails heading the ship toward civilization, thanks to
the usual can of spinach.
Spree Lunch
Paramount (Popeye Cartoon) 6 Mins.
Very good. Popeye and Bluto compete hilariously as operators
of restaurants facing each other. A single patron is lured first
to one and then the other. Finally, as Popeye and Bluto start
throwing things at each other—T-bone steaks, pots, pans, a table
and a chair—the patron intercepts them going through the air
and has a fine meal in the middle of the street. The film is one
of the tops in the series.
The Big Snooze
Univ.-Int'l (Cartune) 6 Mins.
Good. The Depai'tment of Parks in Washington notifies a forest
ranger that the bears aj'e being disturbed during their hibernation.
They are—by Chilly WiUy—the penguin, who is playing a
radio in the cave. It proves difficult to evict him. Finally the
bears assault the ranger.
The Fabulous Land
Unlv.-Int'I (Color Parade) 14 Mins.
Very good. From time to time Americans need to be reminded
that theirs is a wonderful country, and that is what this two-reel
Vistarama production m Eastman Color does. But there is more
than a patriotic motive in exhibiting it. The camera sweeps from
coast bo coast, showing the wonders of the outdoors, of the cities
and the countryside and of people at work and play. The finale is
the nation's capital. The film is sure to please.
Ski T-w'? U.S.A.
llniv.-Infl (Special) 17 Mins.
Good. A very human film about the folk living in Steamboat
Springs. Colo., high up in the Rockies and .snowbound much of the
time. WhUe it features a winter carnival that is colorful and interesting,
some of the best shots show children, some only two
years old, learning to ski. Women will find the film especially
appealing.
Taps and Tunes
Univ.-Int'l (Featurette) 13 Mins.
Good. A Will Cowan production presenting the Four Preps, FYan
Irvin, Bud and Cece Robin.

Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color photography; © CinemoScope; ® VlstaVUIon; 1) Supericope; ® Noturomo. For story synopsis on each picture, see reverse side.
Don't Go Near the Water F ^^i
i'-^'l
MGM (808) 107 Minutes Rel. Dec. '57
If there has been a dearth of good solid, belly-laugh
comedy fare of late, here is the answer to the complaints.
"Don't Go Near the Water" was made for laughs and the
mission has been accomplished. In fact, there are some se- ''''^
quences at which a preview audience gasped for breath. The ^^i ''
bo.xoffice potentials should be unlimited. A picture which
can combine satire, romance and documented events so expertly
as this one does can hardly miss. The foreword pretty
much sums up the theme: "This is the story of those fearless
and wonderful guys in Navy public relations. They push
a perilous pencil, pound a dangerous typewriter and fire
a deadly paper clip, but they don't go near the water." Produced
by Lawrence 'Weingarten and directed by Chai-les
Walters, the screenplay by Dorothy Kingsley and George
Wells was based on the best selling novel by William Brinkley.
Fine performances by Glenn Ford, Gia Scala, Earl
Holliman. Anne Francis and Fred Clark, the latter almost
stealing the show, and others add much to the enjoyment of
the picture. The Metrocolor, too, sets off the island scenery
to advantage. All in all, this is a picture at which tlie most
staid person can let his hair down and have fun.
Glenn Ford, Gia Scala, Earl Holliman, Anne Francis,
Keenan Wynn, Fred Clark, Eva Gabor, Russ Tamblyn.
tonio.
C TP Ratio: Drama
Sayonara r 2351 x ©
Warner Bros. (711) 147 Minutes Kel. Dec. 28, '57
"Sayonara" means goodbye, and that's what showmen can
say to their boxoffice blues during the time they exhibit
this Warner blockbuster based on James Michener's poignant,
tender love story anent a Korean jet pilot and a
beautiful Japanese actress. Commanding prominent attention
among the film's many superlative qualities is the excellent
taste which enters its treatment of the principal theme—the
alway.s delicate subject of miscegenation. This praiseworthy
discernment in undoubtedly largely creditable to the carefully
consti-ucted screenplay by Paul Osborn and the sensitive,
expert du-ection of Joshua Logan. Kxpectantly, Marlon
Brando's portrayal of the flying hero is a talent-laden performance,
and his marquee-laden name should serve as a
magnetic element in attracting capacity business. Substantially
backing Brando on the acting front are excellent performances
by Red Buttons, Patricia Owens, Ricardo Montalban,
and Oriental thsspians Miiko Taka and Miyoshi Umeki.
But for all .such aforementioned superiority, the magnificent
physical aspects with which producer William Goetz endowed
the film are equally responsible for the overall evaluation
of munificence and satisfaction. In beautiful Technirama
and Technicolor.
Marlon Brando, Patricia Owens, Martha Scott, James
Gamer, Miilio Taka, Red Buttons, Miyoshi Umeki.
IT___57 T _.,._^ Tp Ratio; Musical Drama
April Lo/e i:
2551 © ©
20th-Fox (755-9) 98 Minutes Rel. Nov. 28, '57
If for no other reason than the ballooning popularity that
during the past year has been accumulating to youthful and
ingratiating Pat Boone, his style of musical delivery and
his recordings, this melodious meringue should prove a happy
and profitable exhibition venture in any situation where the
ticket buyers are dominantly of the younger generation.
And, in view of trends in today's market, that means virtually
every theatre, with the possible exception of the up-
-. , permost de luxe showcase and the so-called art houses.
J Herein, the sweatshirt and sneakers set will get its fill of
Boone. He sings no less than five songs, of which "AprU
Love," "Clover in the Meadow" and "Give Me a Gentle Girl"
have the earmarks of being hot numbers on the juke bo.xes.
His appeal is bolstered by several other production ingredients.
There's an acceptable, in-character story which producer
David Weisbart mounted impressively; understanding
direction by Henry Levin, and a pleasing and competent
supporting cast. Tlierein noteworthy performances are contributed
by Shirley Jones, w'hose blonde beauty and legitimate
singing voice are a definite asset to the production,
and newcomer Dolores Michaels, who will undoubtedly aid
in building male interest in the film.
Pat Boone, Shirley Jones, Dolores Michaels, Arthur
O'Connell, Matt Crowley, Jeannette Nolan, Brad Jacltson.
_!i
Paths of Glory
F
Ratio:
1.85-1
Drama
United Artists ( ) 85 Minutes Rel.
So varied and often vertiginous are the courses pursued
by the paths that it is difficult to determine w-hether or not
they w^ill lead to the bank—with profit-laden deposits, that
is—for exhibitors that book this courageous, uncompromising,
expose war drama. Which is by w'ay oi saying that in
selected situations where the picture can encounter the
right, appreciative audiences it .should be financially successful.
Elsewhere, in spots that depend mostly on the restless
adolescent trade, it cannot hope for too much enthusiasm.
The feature has its great moments and they are sufficiently
frequept to be noteworthy. But it is definitely spotty
and that unsteadiness of pace and pui-pose applies to virtually
every department. Because it was filmed abroad, its
backgrounds and atmosphere are authentic and mountings
assembled by producer James B. Harris for Bi-yna Productions
are impressive, opulent and frequently spectacular.
Performances by the stars—and it is their names that
should furnish the framework for selling—are generally
excellent, but are somewhat disconnected by periods of overstressed
emotionalizing. And the same fluctuating qualities
obtain as concerns direction by Stanley Kubrick and the
screenplay on which he collaborated.
Kirk Douglas, Ralph Meeker, .^dolphe Menjou, George
Macready, Wayne Morris, Richard Anderson.
Gj)
T.~.>.L.^-^^ X? "^'io: Musical
jamboree r 155.1
Warner Bros. (709) 86 Minutes Rel. Dec. 7, '57
Following the lead of Columbia, Paramount and American
International, which have had great success with modestbudget
Rock 'n' Roll musicals, Warner Bros, is releasing
this programmer, produced in New York by Max J. Rosenberg
and Milton Subotsky, which has recording stars, as well
as disc jockeys, galore in addition to better-than-average
story line. Fats Domino, Buddy Knox, whose "Hula Love"
is a big-selling platter; the Four Coins and the long-popular
Count Basie and His Band, are just a few of the 17 recording
stars who will pull in the teenage trade. As a natural
for local tieups, 19 disc jockeys from key cities in the
U. S.. Canada. England and Germany, introduce the record
hits. Directed by Roy Lockwood from a story by Leonard
Kantor, the slight plot benefits from the acid delivery of
comedy lines and perfect timing of Kay Medford, a stage
actress who scored in her brief role in "A Face in the Crowd."
Robert Pastine, as a theatrical agent, also does good work
and F'l-eda Halloway and Paul Carr do nicely as budding .singere.
Of the many record stars heard, the best are Fats Domino
playing and singing "Wait and See" and Count Basie in
his famous "One 6'Clock Jump." Other Elvis Presley-like
vocalists are strictly for the jive fans.
Kay Medford, Robert Pastine, Freda Halloway, Paul
Carr, Fats Domino, The Four Coins, Jodie Sands.
'
j[Jj[|j [|
„nJ'
Ratio: Western Drama
F
1.S5-1
United Artists ( ) 79 Minutes
Rel. Nov. '57
The name value of Rorj' Calhoun and Gloria Grahame, the
latter rarely seen in outdoors films, are the chief selling
assets of this routine western, which is short on action but
long on tolerance toward the Indians. As wTitten and produced
by Norman Retchin for Bryna Productions, the town
marshal and hero, Calhoun, a former Indian fighter, is
synnpathetic to the Cheyennes, even to falling in love with
the chief's pretty daughter, but the post commander, Lloyd
Bridges, is pictured in an extremely unfavorable light. Admittedly,
this is a switch from the standard western plot
but the picture has little else to put it above run-of-the-mill
program action fare. Calhoun, who has been starring in outdoors
films for both MGM and Columbia in recent months,
does his usual capable acting job. but Miss Grahame's sophisticated
appearance and purring delivery of lines seem out
of place in the Old West of 1868. Bridges is first rate as the
cowardly Army commander and Joanne Gilbert is appealing,
if not particularly convincing, as an Indian maid. Vince
Edwards is more believable as a young Indian chief. Bernard
Girard's direction is no better than adequate but Floyd
Crosby's photography rates praise.
Ride Out for Revenge
Rory Calhoun, Gloria Grahame. Lloyd Bridges, Joanne
Gilbert, Frank DeKova. Vince Edwards.
revLws on these poge. may b« filed for future referent. In any of the following The
wy:
reviews
(D '" ' pnvni:/r. Si?tii??
-leof binder; (2) Indlvlduolly, by company, In any rtondord 3x5 cord Index file; or (S) In the BOXOFFICE PICTURI
loosemay
b. obtained from AM(Kl«t«d Publlcotloni, 825 Yen Brunt Blvd., Konsos City 24, Mo., for $1.00, postage
IE three-ring, pocket-ille binder. The latter. Including • years supply of booking and dally business record ihMtl,
poM.
2166 BOXOFFICE BookinGuide Nov. 23, 1957 2165

. . Set
FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "Sayonara" (\VB)
Set in the cataclysmic days of the Korean War. an American
Jet ace, Marlon Brando, falls in love with Miiko Taka.
Japan's premier dancer, despite military regulations against
such maiTiages. A West Pointer and scion of a military
family from the Deep South, Marlon fights himself, the
attitude of the Air Force, and the consuming love of his ,p fc
American financee in his fight to win the beautiful Oriental ther
girl. Intertft'ined is a parallel love story involving a tough
girl whom he loves and marries; plus a third romantic attachment
between Brando's hometown sweetheart and
Japan's top actor. The story moves to a climax dedicated to
debunking the old adage. "East is Ka.st. and West Is West,
and Never the Twain Shall Meet."
EXPLOITIPS:
Play up the cast names, particularly that of star Marlon
Brando. Tie in with music stores for window displays built
around the currently popular song. "Sayonara." and travel
agencies for window displays of Japanese posters and stills
from the picture. Lobby decorations should be built around
oriental theme.
CATCHLIXES:
The Tender Love Story of an American Jet Pilot and a
Beautiful Japanese Dancer . in the Beautiful Land of
Japan. It Tells of the Tortures of an East-West Love Affair.

(Filmrow)
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POSITIONS WANTED
Manager, 20 years experifnce. drive-in or inioor
theatres. E\cellent backgmimd in exploitation
ind advertising. Best of refertnce. Write or wire,
K. N. Cii-iT, P.O. Box 1612. Port Arthur. Texas.
Theatre manager, energetic proven producer. 15
.ears fxptTienee circuit and independent Indoor
jperatioiis. Expert advertising, booking, exploitaion.
prumiitions. Prefer western stdUs. Boxoffice,
76 25.
Experienced manager. Presently employed, would
like better opportunity. Phil. Bait. Wash. Boxof
fice. 7626-
Jacksonville area. Manager. 25 years experience
thealie operation. Conventional theatre de.

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