Boxoffice-January.06.1958

JANUARY 6. 1958
*/^ TuAt 6^ i^ /l/f&tc&ft TictuAe yncLd:^
Tho 9cm ,n o 41 acre ihoppin^ center at Philadclphio » ncorb> La»rcncc foik it the LP Thca
rrc. o $3SO.0OO. 1.100 »eot hou** op«ralcd by the Abel & Silbcr circuit The new thoppmg oreo
in «hKh the fhcotre it lototed ho» o drawing rodiut o( obout 60.000 populotion. and i»
cluttered vith o group o( 22 retail and ter

mmm
LOOK UP"
WITH
LEO!

"RAINTRl:!: COUNTY"
Every opening nIO!
"DON'T CO NI:AR Til J:
W^ATER"
BreaRing recoms in lirst engagements!
"SI:\T:N HILLS Ol- ROM!:"
Next atiraction
"Tin:
Radio City Music Hall!
P>ROTin:RS KARAMAy.OV
Follows "Seven Hills' at
"MLRRY ANDREW
Music Hall!
First New York Preview tne Talk or tne Town!
"ALL AT SEA"
First k^ur spots rorecast a reast ror tne rans!
"THE SAFECRACKER"
Spell-ninaing preview reveals sock drama!
"SADDLE THE WIND"
Ricnlv rills
"Till:
tne cleniana ror nig-scale westerns!
SHEEPMAN"
Ditto ror tnis powerrul outdoor attraction!
"cicr
Lerner-Loewe's lirst
score since ""My Fair Lady"!
EYES ON M-G-M
fi V'" • *r to"
o

an^op«n letter to exMbitors from 20th about
the nev si
•
^«"«ational
TOMMY SANDS
^^^«
^
^ ^^G. It i3 ., °-^ ^ new motion „, ,
seen .
^^^^^^^^^^^^^^
be.,-
'"""'
""^^ Ringing i^ol, :roWMv
''^^^ing of the ,
^^^-^^ion t..ou.H
''''^ ^^° - ^estin .
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I feel it
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THE NATIONAL FILM WEEKLY
BEN SHLYEN
-
in-Chi«>l and PuHuhor
'LO M. MERSEREAU AwKlotc
Publiihcr & G*o«rat Monoo«'
KIATMAN COHEN. .Ev*cutiv« Editor
«nf Editor
MORRIS SCHLOZMAN Builnms Mgr
Publ.l Offkn; 4S RKtrfrMrr Ptia.
r» M. fC T. PiluH M Mt
•r-ii Aawklt roMMMT t Ontml
Hmcw: AI aiM«. bUtra Bdltor: ru.

'
"
MH
HOLLYWOOD INFORMS WORLD
1958 WILL BE UPBEAT YEAR
Industry Counters Reports
In Press with Statistics
On Budget, Releases
HOLLYWOOD—This center of motion
picture production views the future optimistically
and is backing ius optimism with
a substantial Increase In its production
budKet and In the number of films to be
released durUiK 1958. according to the
Assn of Motion Picture Producers.
RKVEAI. PKODICTION PLANS
The organization at the weekend released a
sun-ey of prospects to the lay press to counteract
recent downbeat reports.
The survey noted that while two studios
will diminish activities, increased production
by other major companies and by more
and more Independent producers will more
than make up for a .seeming .slack.
Hollywood will make more pictures in 1958
than in 1957 or in several preceding years,
It was reported.
As for general Hollywood plans, there will
be record diversification in theme and background
material in the new pictures. Pictures
will be made In virtually every country In the
world.
• Paramount by releasing 32 pictures in
1958 will have the largest number of quality
pictures in its history. Eighteen have already
been completed. According to Barney Balaban.
president, there Is no fixed production
budget That leaves the company free to accept
any desirable projects as they develop.
• At 20th Centur>'-Fox a record has been
set by adding $5,000,000 to its $60,000,000 production
budget. The money will be spent on
65 or more pictures, including 28 from Regal
Films Thirteen will go Into production during
the first quarter of the year, setting another
record for 20th-Fox.
• United Artists, stressing its spaced-releas*
program, will spend $9,000,000 In exploitation
alone on pictures whose total cost
win exceed $50,000,000 In its schedule are 16
"blockbu.sters." UA. In planning for 1959.
will increase the number of Its blockbusters
to 24 and Its production budget to $60,000,000
• Universal-International has 39 pictures
going Into release for a bigger total production
Inve.ttmcnt than In any .season In lt«
long history
IIKWV STORV ITRCHASKS
• Wiinicr Bro.^ hits made heavy purchases
ol major literary properties, .such as plays and
best -selling novcH. and In 1958 expects to
have ltd heaviest production budget in years.
• Mctro-Goldwyn- Mayer Is starting four
top pictures during January and FebruBr>'
At the same time It will have In release five
top pictures of diversified types The.sc will
T
>. each other in playing the Radio City
: .' Hall in New York, a record for a .slnk'le
.iny A wide range of high-budget feufrom
.spectaclefi to muslral.s Is planned
lu: 1358
• Columbia will tt«rt M top budget pictures
Coyne Sees Even Flow of Product
Again Making Moviegoing a Habit
NEW YORK An evfii :; ' •
tures during the year .-^h iM .ikr
.i i;:i i
moviegoing a regular habit among persons
who have concentrated on other forms of
entertainment or have been attending theatres
Infrequently, according to Robert W
Coyne, special counsel and member of the
governing board of the Council of Motion
Picture Organizations.
This Industry has always been dynamic,
not static." he .said. 'TTiere Is abundant
evidence that the production, distribution and
theatre units are harnessing their resources,
regardless of precedent, to meet the sharpened
taste and discrimination that characterizes
the present public appetite for movies."
Coyne said that fine films draw record
audiences, mediocre films have virtually no
market and that art films of merit now play
to overflow business. It has been established,
he said, that more than lOO.OOO.OOO persons
weekly feel the urge to attend a theatre, and
that if the urge can t>e activated by quality
attractions, present grosses can be doubled.
"I am convinced from a personal study."
Coyne said, "that current planning reflects
sound and aggressive management in production,
distribution and exhibition which justifies
confidence that this inviting challenge
will be met. with the public, industry stock-
. . .
holders and theatre owners the beneficiaries.
We plan to give real meaning to our new
industry slogan, 'Get More Out of Life
during tlie lir.st six monttis in addition to the
regularly scheduled program pictures, although
it has 15 pictures already completed.
• Allied Artists, which has 15 completed,
has four in production and will put four more
into production during January. This Is a
company record. Five of the backlog pictures
are In ClnemaScope and color.
• Walt Disney will increase production by
making five features to be released through
Buena Vista.
• Hecht-Hill-Lanca.ster has programmed 12
top budget pictures at a cost of more than
$14,000,000. All will be released by United
ArtUsts.
• Stanley Kramer will provide United Artists
with six pictures at a minimum of two a
year.
In addition, it is pointed out that National
^^leatres. has entered production with
Its CInemiracle process and Its first picture.
"CInemiracle Adventure." Is being edited for
spring release
Independents such as American International
and American Broadcasting-Paramount
Tlieatres have had gratifying .success
with their Initial releases and are planning
augmented .schedules
The survey supplied the lay press also carries
a statement by Eric Johnston, AMPP
Cio CJUt li) a .\lovie.' '
The modern motion picture theatre with
its technical improvements, attractive surroundings
and freedom from commercials
and other distractions still provides the best
and most comfortable place to relax and enjoy
a good movie. Coyne said. He noted that
the pictures seen today are new. fresh and
complete versions, written and produced for
theatre presentation.
"Under the orderly release policy." Coyne
said, "theatres are hopeful that each week
will provide at least one or two outstanding
pictures from which the customers can make
a choice. E^ch studio will try to Include a
big one every month. With eight or ten
producers doing that, every community
should have a continuing flow of worthy
films each week, instead of having to sweat
out those long, barren periods between the
'seasons.'
"With a selection of top pictures on tap
all the time." Co>Tie maintained, "exhibitors
contend that moviegoers will not be so likely
to get out of the movie habit. A big factor
in focusing attention on the new policy Is
the multl-million-dollar promotion and public
relations campaign that the industry is
planning for the coming year. It will give
the ad writers and promotion fellows good
movies to point to with pride right through
the year. From where we sit, there's still
plenty of life in the movies."
president. He called the production activities
"the surest sign I know of Hollywood's faith
in its own future and in the future of the
motion picture theatre."
"In 1958 Hollywood will be saying it with
pictures, a great number of pictures that we
are all certain the public will want to see
throughout the world," he reported. "For
Hollj-wood, 1958 Is a real upbeat year."
Circulate Two Petitions
Against Pay TV in L.A.
Ht)I I V\V(ii)I) .V circulation of two petitions.
ir.|uiiiii 1767 .signatures on each,
asking liii a iclcrendum of Mayor Norrls
Poul.son's signing an ordinance to bestow payas-you-.see
television franchises In Los Angeles
uixin Fox West Coast -Telemeter and
Sklatron Corp.. was started this week.
Tile name-gatliering is in charge of Morgan
Keaton Co. professional |>etitlon-circulatlng
organization which was hired by the
Citizens' Committee Against Pay-TV. formed
by the Southern California Tlieatre Owners
Ass'n and various public groups to fight colnin-the-slot
video.
Julius Tuchler. chairman of the Citizens'
Committee, claimed that 96 per cent of the
people approached to sign the petition voiced
opposition to pay TV
BoxorncE January 6, 1B&8

THE BIG HOLIDAY PICTURES RING
IN HAPPY NEW YEAR ACROSS U.S.
Sensational Grosses Are
Recorded As Many All-
Time Marks Are Set
MEW YORK—The big pictures rclcnsrd
for the holiday season have ulvcn exhibitors
some sensational (jrosises In the last
ten days, and nil around the country the
trade talk has been cheerfully upbeat.
There was ever>' evidence that the Industry
started the new your by puttInK Its best
fool forward Not only were theotremen reporting
what In many Instance.s were all-
Utne records, but In a substantial number ot
cities exhibitors were inauRuratlnK buslnessbullding
prt>«;rams without waltinR for the
national campaign to Jell—evidence that they
weren't going to sit back and expect the
current flow of top-quality pictures to do
the total Job of bringing the customers back
In greater numbers
NKTWORK oy BOXOKKK i: ( IIF.ER
Across the map of the country— Boston.
•New York. Chicago. Kansas City. Lo.s Angeles—
there was network of boxofflce cheer.
Broadway, bristling with the back-homefrom-coUege
crowd and holiday visitors, was
a sight to delight. The Paramount Theatre,
with Alan Freed and his Rock-N-Roll stage
show and a BrlUsh film. "Ifs Great to be
Young," had an all-time record crowd, with
lines of waiting patrons circling the block
throughout the day. Radio City Music Hall,
playing "Sayonara" and Its Christmas stage
^how. had Its biggest Christmas Day and the
best fourth week In the theatre's quartercentury
history. At the Roxy. "Peyton Place."
In Its third week, gave that house Its top
business since "The Robe" introduced Cinemascope
In the fall of 1953 And .so It was
ill along Broadway. In the key theatres and
.n the smaller art houses playing the im-
[)ort8.
Even the week before Christmas, traditionally
the toughest week of the year, had
a merry ring to It for exhibitors who were
able to .«nar« a top picture for tho pre-holidajr
date. Paramount released "The Sad
Sack" to a number of key theatres across
the country and the Jerry LewLi-starrer put
unexpected zip Into a normally losing period
This was the ca'w in Boston where the year's
attendance record was .tet at the Paramount
and Fenway theatres In Minneapolis and
St. Paul, the picture pulled near-record 1957
grosses, as It did at the Indiana Theatre In
Indianapolis, and the Albee In Cincinnati,
among others
GOOD WErK BEFORE (-IIRISTMAS
"When we can do business like tha*. on the
week before Christmas, and at a lime when
the St Paul papers were on strike. It Is
mtghly hard tn be l>earlsh on exhibition regardless
of the many adverse facloni which
confront us.~ said Charles Winchell. president
of the Minnesota Amusement Co . with
headquarters in Minneapolis
~It Ju.^t goes to show that all that is neces-
HU7 to get people away from their television
sets and Into theatres in numbers to make
No Daily Papers in St.
But Business Is
Good
Paul,
sr PAUL WUhoul iirw.spaper iids or
publicity becau.se this city's dallies have been
forced by a strike to su.speiul publication iind
for the season's traditionally worst pre-
Chrlstmas week, endlni; the day before the
yulctlde. the locol Paramount theatre, playing
"Sad Sack" day and date with Minneapolis
Radio City, enjoyed one of its year's best
.seven-day grasses.
The other Minnesota Amusement Co. Loop
theatre here, the Riviera, ol.so did better than
normal, according to Charlie Winchell. the
Paramount circuit's president-general manager
in the Twin Cities.
'This Is a repetition of what we experienced
In Duluth during a similar newspaper
strike there." says Winchell. "It's hard to
account for or explain. Perhaps the lack of
newspaper publicity makes the public curious"
for substantial grasses is to give them what
they want Now we had them coming the
week before Christmas for the first time."
In Kansas City, where downtown theatres
had stiff competition In the annual Big Eight
ba.-iketball tournament—over 46,000 spectators
In four nights—grosses were as spectacular
as anywhere In the country. Exhibitors
had a uniform explanation, big and good pictures
fully presold and routine, unexciting
television fare. "Peyton Place" at the Tower,
following "Around the World in 80 Days."
was expected to be big. but the 500 per cent
chalked up In the holiday week was far and
above even the most optimistic forecast, and
bigger than the first week of the Mike Todd
picture "Raintree County" at the Roxy hit
400 per cent and "How to Murder a Rich
Uncle" hit 300 per cent at the Kimo Of
eight first runs, six topped the 250 per cent
mark
l,OS .\^erated by
the Bulabaas, luid the Michigan. Mndl.son.
Palnvs and Broadway-Capitol of United Detroit
Tlicatrcs.
II.AKOI.n BItOWN SPE.ARHKADS
Harold Brown, president of UDT. has been
-spearheading a determined effort to stimulate
movlegoing in the motor city. A citywide
sampling plan which he proposed has
been in progress for several weeks. The plan
provides for careful distribution of free
tickets to thousands of Detroit residents,
with special Invitations to make use of the
pas.ses. In addition. Brown is going to make
a direct pilch to newspaper, radio and TV
people later in the month about the high
quality of pictures to be .seen in Detroit in
forthcoming months. Not only the film reviewers
and commentators will be on hand
for the "preview." but editors, reporters, program
directors and others who have an occasional
hand in dealing with motion pictures
will be In on the briefing session.
Cleveland's exhibitors are also at work on
business-building. A group of leading exhibitors
met In the office of Louis Weltz. executive
secretary of the Cleveland Motion
Picture ESthlbltors Ass'n. to launch an Institutional
advertising campaign. The purpose,
he .said, is to arouse general interest in movies
and to re-estoblLsh the fomily theatregoing
habit. There were no definite decisions,
but further dl.scu.sslons are to be held .soon
to determine whether to pinpoint the campaign
within a definite period or make it
a continuing program. Attending the meeting
were Frank Murphy. Loew's division manager;
Marshall Fine. As-sociated Theatres;
Sam Schultz. Selected Tlieatres; P. E
Evsick and Ray E^ssick of Modem Theatres
circuit; Joe Rembrandt. Center-Mayfield
Theatre, and Leonard Greenberger. Fairmount
Theatre
TYPICAL OF (OOP MOOD
The Detroit and Cleveland cooperative efforts
were typical of a number going on at
the local level. Indicating that exhibitors expect
to do considerable selling of the motion
picture theatre them.selves without prompting
from the national onianUallons
Schaefer Made Executive
Of UA Records and Unart
NhW "limK Uai .-iciinrtrr. plains', rotnpaser.
arranger and executive, has been ap-
IKilnled musical director of United ArlLs'.s
Records and Unart Music by Max E Youngsteln.
president of bolh .subsidiaries of United
Arti^t.s and a vice-president of the parent
firm
The appointment rounds out the top executive
echelon of the subsidiaries. Youngstein
.said He previously named Alfred H Tamnrin
as his executive assistant. Jnrk Lewis as
artlst.s and repertoire representative. H.irotd
I. Friedman a.s .sales director and Richard
B Oersh as promotion representative
BOXOFTICE January 6. 1968

season s
7
the sales organization of 20th Centu

THOMAS MARK REVIUE
McatASnR SHERIDAN. JR KNIFFIN
OmUfi (Win lot Anitles
"W'r
DANCL M
couRsrr
WflOON
WATERS
Boiton
CHARIES B.
KOSCO
Bottils
ROBERT I.
STERN
C*lt«ir
JOHN E
HOISTON
CkMMit
OX
THE MEN WHO IN 1967 DISTRIBUTED THE GREATEST LINE-UP
OF PRODUCT IN OUR ENTIRE HISTORY AND IN 1958 WILL DELIVER THE
BEST AND BIGGEST PROGRAM IN THE MOTION PICTURE INDUSTRY!

.
\Narn Orderly Releasing Must Be Backed by Top Selling
TOA President Recommends
Thiee-Part Program lor '58
Ernest Sirlllngs >ny.< orderly rclcaAp schedule,
a nntioiml advt-rtulng and promotion
i-atnpau.'n, and. inusl important, the elimination
o{ any further .sales o( features to
(elevwion mu.-it come Ihl.t vear
J. Arthur Rank U.S. Unit
Will Elxpand Sales Force
Numtier of field offices will \x Increased
soon from 13 to 17 and exploltecrs will be
engaged to conduct "new laces" tours of
BrlU-sh stars, according to Irving Sochin,
sales head, who deplores downbeat talk.
*
Maurice Bergman Terminates
16 Years With Universal
Executive head of the eastern talent and
story departments formerly was eastern advenlsing-publiclty
director and director of
public relailon.s; previously he was advertising-publicity
director of Columbia Pictures
and 20th Century-Pox.
*
FPC Net for 39 Weeks
Drops to 51,752,264
Unaudited report reveals net profits of
Famou.s Player.^ Canadian Corp were down
from $2.056550 for the same period last year
to $1,752,264: net profits excluding capital
gains were $1,624,680. compared to $1,809,163
for the 1956 period
*
Commercials to Be Barred
From Academy Awards TV
Donahue and Coe Advertising
Agency authorized
to purchase the 30-.'iccond breaks
during the 90-minute show on 178 sUtlons
so the time can be ased as "hve" dignified
messages about the nation's theatres; to
cost $20,000
*
Expect TV Set Sales to Rise
To 7,000,000 During 1958
Dr. W. R G. Baker, president of Electronics
Indu.strles Ats'n. says net sales in 1957 were
about 6.500.000. .some 4 per cent below 1956,
but would pick up again In the coming year;
some 47.000.000 .sets are now In use, according
to Dr Baker
Jerry Wald Will Expand
Production During 1958
Eight Cliiema.Scoi>e pictures will be placed
before cameras during year for 20lh Century-
Ptox release; to Include "The Way Up."
'Mardl Oras," "The Jean Harlow Story."
"The Sound and the Fury." "TTie Best of
Everything" and three more properlles to be
sclfcled
*
George M. Josephs Named
To Columbia Sales Post
executive to become eastern
.ve. a new |M).sl made neceo-
' trend In overall sales situation
lesii emphasis on national deals
•^ York and a return to local and
u ;
ri.
a."
Goldenson and Hyman Take to Field
As Missionaries for Even-Flow Plan
NEW YORK—Those two missionaries in
the field of orderly releasing of top quality
motion pictures, Leonard Golden.son and Edward
L Hyman of American Broadcasting-
Paramount Theatres. Inc., are going directly
to the gra.ss roots to stimulate exhibitor interest
in accelerated advertising and promotion
activities.
SCHEDULE THREE MEETINGS
Goldenson, AB-PT's president, and Hyman.
vice-president In charge of theatre operations,
are taking time from their own full schedules
to talk to exhibitors about the orderly releasing
plan. On January 7, they will attend a
rneetinij in Detroit with exhibitor.s from the
Cleveland. Cincinnati. Buffalo and Detroit
exchange areas present. On February 4, they
have scheduled a meeting in San Francisco
and on February 11 for Los Angeles.
"In the next four to six weeks," said Hyman,
"we hope in this fashion to cover almost
half of the exchange centers."
The AB-PT pair started their campaign
to impre.s,s upon di.stributors the need to
keep top-quality product flowing into release
channels throughout the year more than 12
months ago. Too many pictures were being
held from release for the holiday dates and
the .summer months, to the detriment of
both distributor and exhibitor, they warned
producers and distribution executives—and
their arguments won an agreement for the
even-flow program. Early in December. Goldenson
and Hyman were able to announce to
the trade that eight distributors had set their
schedules for 1958, with big pictures moving
along toward theatre screens every month.
Having accomplished this, the AB-PT pair
believe that exhibitors must back the steady
flow of pictures with the greatest possible
publicity and exploitation campaign, at the
grass roots level.
FOR GOOD OF INDUSTRY
Simply as an industry-spirited gesture,
lliey have started out as a two-man team
to sell this idea.
The fir.st of the local-level meetings was
held in Boston, and was attended by members
of both Allied Theatres of New England
(Which is the TO.\ affiliate and Indeiiendent
i
Exhibitors, Inc. ithe Allied unlti. This was
the first time members of the two organizations
ever attended a Joint meeting of this
kind. Goldenson and Hyman emphasized the
"vital nece.s-sity for the distributors to adhere
to the release schedule" and the need
for the theatremen to follow through with
topgrade promotional activity. They al.so dlstr.buted
copies of the release schedules which
distributors had prepared under their orderly
releasing programs.
'Kwai' Footage Available
NEW YORK — Newsrcel lootiiiic .shot at the
opening ol "Tlie Bridge on the River Kwal"
at the RKO Palace here hius been shipped
to all theatres In the RKO circuit Columbia
will have additional prints available for
other theatres
Indiana Allied Trailer
Hits 'New Movies on TV
Indiaiia|Kilis—To offset the erroneous
Imprevsion beitiK created hy many tele-
Tlslon st;itions that current features are
aoon to Ix- shown nn TV, .\llied Theatre
Owners of Indiana has prepared a trailer
for u.se in theatres throughout the slate.
The messa^ reads:
"SO YOl' MAY KNOW THE TRUTH
".\ survey has shown that many people
believe the new and importiint new
motion pictures will soon b

SLT TO EXPLODE
V
Km
K
*
^ /
STABBING
KEITH ANDES • MAGGIE HAYES • GENE EVANS
LYNN BARh JEFFREY STONE -ANN ROBINSON
toritn a mm M. Mnnift" ^

. i..tne
.
;ed
•
. man
: nth
,
UA)
Retrenchment Program
Is Started at Loews
;k)ii m the lionu ol-
.
>. Inc., of upproxl-
'.i- I.-, .srtid to bf a (oriTuniier to
nllnlng within the corporuto
iiif Vital ls.surs In thiit direction are
to be resolved next Thursday i9i
:i the board of directors Is scheduled to
for an all-lmportjuit session.
The retrenchment, which cut into both
the top and lower echelons, came in the wake
of an extensive survey of manpower and department
operations by Robert O'Brien, viceprrvident
and treasurer, who succeeded
Charles C. Maskowitz m that post. With orilers
to cut overhead to the bone. O'Brien
moved swiftly In order to effect economies
by the beginning of the new year. However,
the Job Is said to be only partially completed.
Among tho.--e departing from the company
is E. J. Saunders, who has held top executive
.sales post with Loew's since the merging of
the Metro and Goldwyii companies in 1924.
Prior to the appointment of John Byrne as
vrneral sales manager. Saunders had been
.1 >tant general sales manager and. prior
lo that, held dlvLsion managerships as well
as overall executive positions. He once was
an MGM franchise holder in Washington
aiid Philadelphia.
Mike Simons, director of exhibitor relations.
and his entire department have been drop-
[jed. while the advertising-publicity department
has been, or will be. reduced about 50
per cent.
The board, it is understood, will consider
the setting up of an executive committee with
brood powers in the operation of the company
Althouch Louis A. Green, a substantial
stockholder of Loew's. has been mentioned
as the po.ssible chairman of the committee.
It Is believed by sources close to the
situation that the post will go to a retired
investment broker who. with his partner, recently
dis.solved their organization In New
Y -rk .md moved to California. The retired
has t>een successful in recompanies
and re-establishing
them on a sound basis. Negotiations between
Loew's and the ex-broker have been going
on for .several weeks and an agreement is
.said to be contingent on his being given
certain authority which he Is demanding.
Chairmanship may be spilt between the
broker and Green.
Preminger Buys Screen
Rights to Two Novels
.NLW YOltK Otto PiLiiunKiT has purcha-sed
two novels which he will produce and
direct during the year They are "Mardlos
Bciich," by Onkley Hall, and "The Wounds
of Hunger." by Luis Spota No distribution
urrangemcnLs have Ixrcn made for either.
"MardlOft Beiich " is the story of a selfmade
heel and hlA relutlonithlixs with three
Aomcn In a iimall coast town. Walter Newiniiii.
who wrote the .«crlpt for "Tlie Man
with the Golden Arm." will do the screenplay.
"The Wound- oj Hunjcer" Is a bullflxhting
novel Pr' ;!1 make it In Mexico
in EnsU^h .t: . versions
H Bon Jour Trlste.vse " will
by Columbia
be r'
Bernard Kamber to Head
H-H-L Advertising Setup
HOLLY W001>—The appointment of
Bernard
M Kamber as national director of advertising,
publicity and
exploitation for Hecht-
Bernard M. Kumber
Hill-Lancaster C o m -
panics was announced
by Harold H e c h t
president of H-H-L.
Robert Schiffer, who
has been acting as coordinator
of publicity
in the Hollywood office,
will continue in
the same capacity.
H-H-L is setting up
full-scale publicity departments
in New
York and Hollywood to handle the recently
announced 12-plcture production .schedule.
They are also organizing a "special handling"
field force to work in association with the
United Artists exploitation department.
Three Outstanding Films
Noted by Estimate Board
NEW YORK—Three features are rated
outstanding by the Film Estimate Board of
National Organizations in its December 15
report on film estimates. They are "The
Bridge on the River Kwai" (Coli, "The
Enemy Below" (20th-Foxi and "Old Yeller"
(BVi. The first two are classified for adults
and young people and the third is recommended
for family audiences.
Four other features are classified for adults
and young people. They are: "Bitter Victory"
I
Col), "Don't Go Near the Water" (MGM),
"The Violators" (U-I> and "Love Slaves of
the Amazons" (U-I). Adult classifications are
given to "Baby Pace Nel.son " (UAi and "The
Long Haul" (Col;.
Neil Agnew Given Special
Assignment by 20th-Fox
NEW YORK—Twentieth Ceiitujy-Fox has
made Nell Agnew special distribution representative
handling pre-release engagements
of top pictures such as "A Farewell to Arms,"
"Peyton Place" and "Tlic Young Lions," according
to Alex Harrison, general sales manager.
He will work out of the home office.
Agnew wius lornierly Paramount .sales vicepresident,
then president of Selznlck Productions.
His last Industry connection was with
the Motion Picture Sales Corp. Recently he
has been an executive of Fred Astaire Dance
Studios.
Back Brussels Festival
lUtUSKKL.S I'Ih IiilciiKitioiml Kidcrntlon
of Film Produccr.s A.ss'nit hius recommended
that Its members jMirtlciimte In the World
Film Festival to open here May 2" Tlie
French Industry will partlcljiiite.
'Kwai' and 'Sayonara'
Picked by N.Y. Critics
NEW YORK—The motion picture industry
produced two outstanding pictures for release
in 1957. according to the New York film
critics, who placed Sam Spiegel's "Tlie
Bridge on the River Kwai." distributed by
Columbia, and "Sayonara." produced by
William Goctz for Wanicr Bros., on all seven
of the newspapers annual "Best Ten" lists.
"River Kwai" was aLso on the "Best Ten"
lists of the National Board of Review of
Motion Pictures and the General Federation
of Women's Clubs, issued late in December.
giving it nine mentions, compared to eight
garnered by "Sayonara."
The New York Film Critics circle gave
"River Kwai" three out of four top awards
in its 23rd annual balloting.
A close contender for "Best Ten" honors
was "12 Angry Men." produced by Henry
Fonda and Reginald Rose for United Artists
relea.se. which was on six of the .seven newspaper
lists, as well as on the lists of the
National Board of Review and the General
Federation of Women's Clubs. Only the New
York Post failed to include the UA picture,
which was released generally in April 1957.
"The Bridge on the River Kwai" is currently
playing two-a-day engagements in
.several key cities and "Sayonara" is a December
release.
River Kwai' Voted Best
By Women's Clubs Group
NEW YORK— "The Bridge on the River
Kwai" (Coll has been chosen by the General
Federation of Women's Clubs as the outstanding
motion picture of 1957. according
to Mrs. Charlotte Baruth. motion picture
chairman.
Charles Laughton won the best actor
award for his performance in "Witness for
the Prosecution" and Joanne Woodward
won as
(
best actress for her part in
"Three Faces of Eve" (20th-Foxi. The best
supporting actor was Maurice Chevalier for
"Love in the Afternoon" (AA) and the best
.supporting actress was Una O'Connor for
"Witness for the Prosecution " Billy Wilder
was named best director for his direction of
"Witness for the Prosecution."
The nine other best features on the federation
list were "Witness for the Prosecution."
Twelve Angry Men" (UA), "Sayonara"
'WBi, 'Wild Is the Wind" iParai. "The
Spirit of St. Louis" (WBi. "The Great Man"
«U-Ii. "Les Girls" (MGMi. 'Gunfight at the
O.K. CoiTal" (Para) and Old Yeller" (BVi.
The award for the best short .subject went
to "Tlie Red Balloon" (Lopert).
King Brothers Net Drops
For Year Ended Aug. 1
LOS ANGELES Kiii>; niothers Piodurtloiis
re(X)rted a net profit of $46,049 for the
fl.scal year ending Aug. 31. 1957. a 30 per
cent drop from the preceding year's profit of
$66,314.
Pre.sldent Frank King explained to stockholders
that Uie earnings do not reflect buslne.vi
done by "Tlie Brave One," which
Income will be included in figures ending Aug.
31. 1958.
Film earnings for the 1957 period more than
tripled tlie previous year's, but expenses more
thiui
(|Uiulni|)led.
12 BOXorricE .lanuarv 6. 1958

FOR ANY SINGLE WEEK
fN THE HISTORY OF
RADIO CITY MUSIC HALL
. and
ringing up GIANT business
at the nation's boxoffices everywhere!
From WARNER BROS.t

'
"n
"
nt
MPAA SAYS ANTITRUST LAWS
DETER TV CLEARANCE ACTION
Johnston. However, Urges
Exhibitors to Report
False Advertising
NEW YORK—CondfmnlnR the practice
of some television station.s nnd advertisers
In trying to fool the public Into believing
that it Is seeing new Hollywood motion
pictures. Eric Johnston. MPAA president,
has described what stops exhibitors should
take to eliminate fal.se .idvertlsing. He supplied
the mformation in a December 30
letter to Kyle Rorex. executive director of
Texas COMPO. which had asked for specific
instructions on clearance to TV in
order to launch a campaign to offset television
advertising.
A TALP.ABLE MOLATION'
At the .same time Johnston wrote that for
the MPAA to authorize Rorex to stat« that
a certain picture will not be .shown on TV
for ten years, or that it was produced exclu.'ilvely
for theatre exhibition and will not
be .shown on TV for ten years, would be a
"palpable violation of the antitrust laws."
John-ston found it "incredible that meretricious
merehandLsing should t>e indulged
in by anyone associated with a medium that
relics for its entire existence on the monopoly
use of TV channels owned by all the
people of the U.S He ' .said exhibitors .should
not wait for TV to act.
Johnston urged that examples of false and
misleading advertl.sing be reported as follows:
• To local Better Business Bureaus.
• To John W Gwynne. chairman of the
Federal Trade Commission, and John C
Doerfer, chairman of the FCC, both agencies
charged by law with protecting the public's
interests.
• To their own .senators and representatives,
for forwarding to Warren G. Magnu.son.
chairman of the Senate Interstate and Foreign
Commerce Committee of the Senate,
and Oren Harris, chairman of House IntersUte
and Foreign Commerce Committee.
Hou.se of Representatives.
"If all of us are alert in exposing and
combatting thofre deceptive practices." John-
.ston wrote. "I am .sure that they can be
stopped."
In reaching his conclusion on MPAA auihori/^tion
of a blanket statement regarding
withholding pictures from TV. Johnston
quoted Sidney Schrelber. MPAA general
counM-J Schrelber reported as follows:
"For the distributing companies concertedly
to refuse to iK-rmlt their pictures to be
television excei)l under uniform
. • of a fixed number of years would
Uf J. ..ulktion of the antitrust laws.
si:bjf.ct to pumsh.me.nt. damages
"It would subject them to .suits for Injunction,
criminal .
and the payment
of treble dan •.
jxr.son Injured by
"' ' •' :. Any individual In-
•'• •:i.,|
• iirtlvltle.s would be
"J""
prnultle.s.
1 :.'>i l>c in the Individ-
Pitt, Distribution Still
Disrupted by Strike
PITTSBURGH—New Years day marked
completion of the second week of the walkout
of film truck drivers of Exhibitors Service
Co. and the strike continued with no signs
of a settlement. No negotiations were being
conducted ESCO management and the
teamster union representatives di.scu.s.sed the
matter for several days after the walkout,
but since then, as far as is known, there
have been no meetings.
Theatre owners and managers and the
booking agencies representing theatres in
the tristate area have been .seriou.sly inconvenienced
by the walkout and the entire area
distribution setup is disorganized. Film distributors,
more confu.sed than the exhibitors
who foot all the bills, made it "hard" on
everyone concerned in trying to solve the
problems involved. Exhibitors had been notified
to come into the Pittsburgh film exchanges
with their return prints and pick
up the current change of program only, but
this rule did not last very long, as practically
all exchanges, reportedly, permitted theatre
representatives to leave Filmrow with two
and three changes of program
ual decision made by any distributing company
not to license its pictures to television
for a fixed number of years after they had
their theatrical exhibition, but in the concerted
action."
Schrelber based his finding on the ruling
Dec. 5, 1955. of Judge Yankwich in the government's
16mm antitrust suit. Besides most
of the majors. Theatre Owners of America.
National Allied and COAJPO were Joined as
co-conspirators. Judge Yankwich ruled that
"whatever restrictive practices existed," they
were not the result of concerted action,
but were dictated by the particular trade
exigencies and needs of the market of each
producing company.
Schrelber also quoted a Texas case regarding
the Insertion in contracts of a restriction
on clearance and admission prices. He found
that, while evidence was lacking that the
distributors had acted Jointly, "nonetheless
the conspiracy had been established by the
fact that each of the distributors was addre.s.sed
by a single Influential exhibitor who
asked them to lmpo.se the identical restrictions
and they did so."
Disney Buys Two Novels
HOLLYWOOD Walt DLsnoy announced
that he liiis bought Sally Carrlgher's nature
novels. "One Day on Beetle Rock" luid
"One
Diiy at Teton Marsh." as basis for two fulllength
Ttue-Fant4Lsy screen features to follow
Uie currently successful "Pcrrl."
Theatre owners urged the film companies
to switch delivery from the nonoperating
ESCO to another service, particularly express,
but "there was a rule against this."
according to exhibitors. However, some exchanges
started to accommodate their accounts
by acceding to the requests for shipping
film via express, and some other film
company representatives .squawked that this
was "unfair." but they didn't say to whom it
was "unfair."
It was understood that the distributors had
established a .set of regulations for the
emergency: but apparently they did not hold
to the rules as exhibitors demanded their
shows on bookings, or cancelled out and
booked elsewhere. There were indications
that many feature prints remained "lost" in
the shuffle at
relay points.
All the striking drivers are working on
new.spaper trucks and it is understood that
regardless of hours worked, the wages are
pooled and equally split under union order.
Hence, none of the strikers is .suffering
from the effects of their walkout. There is
some talk of a new company being formed
Upturn for 20th-Fox;
See '58 Topping '57
NEW YORK— Business at 20th Century-
Fox this quarter Ls decldedlj" on the upgrade,
and Spyros P. Skouras. president, expects
1958 to top 1957 figures. In a year-end statement
to the Wall Street Journal. Skouras .said
the upturn reversed a dip which had -set in
during October.
Responsible for the upturn are two new
releases, "Peyton Place" and "A Farewell to
Arms," a pair of late entries which Skouras
said are doing ".sensational" business.
As evidence of the strong ixisition of the
company, he said that 20th-Fox had "made
money" on its feature productions this year
whereas, in 1956. there had been a lo.ss before
taxes of $103,000 on films It had made
and distributed.
The oil and gas explorations on the studio
properties are being increased. Skouras .said,
and there are now two area.s in which drilling
operations are under way. One .site has 16
welLs and the other has two. As yet. he .said,
there Ls no indication how extensive the oil
(xitentlal Is, luid it will take two or three
more years to determine the full extent to
which the pro|>ertles can b«» devclojied At
present, the basic royalties are running about
$325,000 a year.
Gross income for 1957 will reach $127,000.-
000 comiwred to $122,200,000 a year ago,
Skouras said
14 BOXOFFICE January 6, 1958

cable
January
Bartlesville Project
Making Progress
NEW YORK—Despite dowtibcttt repurUs on
the Bartlesville. Okl« . theatre project.
Vlde' aspect
of the program. As an example of this
Is the fact that the motion picture indastry
is the only one In the countrj' which permits
executives of competing companies to Inspect
the premises of competitors for fire hazard.s
The.se In.spectlons are handled by exchange
nuinagers. who take over the inspection duties
for six-month periods on a rotating basis.
'Quiet American' Opening
To Be Washington Benefit
NEW YORK
.
Tlir world prrmlcrr of Jo.srpti
L. Manklew Icz's production of "Tlic Quiet
American" will be held at the Playhou-se
Theatre, 33 under
\'. ii, D C
the .s;i ;i of the American Friends
of Vietnam. ,t, ha.-, been reported by William
J Helneman. United ArtLsts vice-president
In charge of distribution.
The opening of the Figaro. Inc .
picture
will be attended by persons high In government
srrilre and the diplomatic ror;>« It
stars Audle Murphy, Mtrhoel Redgrave.
Claude Dauphin and Olorgia Moll.
Despite the universal use of safety film these
days, precautions against fire arc still taken
His dutle.s are also concerned with the
trans|)orUtlnn of films by all t>'pe.s of carriers,
develo])ment.s having to do with projec-
By SUMNER SMITH
NEW YORK In 30 years, the nveriigf »nmi;il
flrr Ins-; In more than 4(K) I'xchiingr
buildings m the United
Stnte.s has been $170
This l.s 11 record unmatched
by any other production, maintenance of pro|)er projection
tion proce.vses. optics, lighting and .sound re-
Industry, and u fellow print quality and liaison with film .servicing
who can look back on He is a fellow of the Society of Motion Picture
and Television Engineers At Its recent
this record with con-
.siderable pride is John convention In Philadelphia he |>artlclpated
B. McCullough. director
of the technical damage. He is a charter member of the
In discu.sslons on the need for control of film
services division of the Society of Fire Protection Engineers of the
Motion Picture Ass'n U.S. and national chairman of the National
of America.
Committee of Films for Safety.
The fire prevention About a year ago, Eric Johnston gave him
John McCullough program In the film the additional a-sslgnment of director of the
indu.stry has been his responsibility, although MPAA foreign film advisory program formerly
handled by Taylor MULs, now public
as director of technical .services he has a
great variety of other duties to perform for relations director. He advises on the marketing
of foreign product here, arranges .screen-
an organization he Joined 35 years ago.
HLs close association with the technical ings and supplies data on cu.stoms requirements,
taxes, censorship, the production code
aspects of the Industry leads him to look
toward the future with excited Interest In and other problems faced by foreigners.
the i>o.sjiibillties of the way motion pictures Jack entered the Industry while still in
will be presented.
school. It was as a reel boy for his uncle.
"Technical changes are coming so fast, no Charles L O'Reilly of ABC Vending, at the
one can predict the face of the future, and 68th Street Playhouse, now an art house.
the only sure thing Is that there will continue
to be fascinating discoveries. We have the Reel Delivery Corp., one of the first
After leaving the Navy In 1919, he managed
not yet extracted all the beauty and genius motorized film carriers. For a time he was
in a strip of film. And that holds even though Albany exchange manager for I. E. Chadwick
late developments have produced marvelous and the Merit Film Corp. He then became
clarity, color and brilliance."
circuit manager for the Playhouse Corp,
Alter 35 years, McCullough is optimistic which had seven neighborhood hou.ses at the
and enthusiastic about the film business. He time.
Besides his interest in what awaits over
the horizon. Jack In Intensely interested in
old films and equipment. He knows who has
collections of them, visits them often and
can talk about them by the hour. His knowledge
of motion picture history Is so extensive
that he has been made chairman of the
SMPTE historical and mu.seum committee.
Among his hobble.s, of course, is motion
picture photography. He also hunts moose
In Canada, goes .salt water fishing and. with
Mrs. McCullough, grows quantities of flowers
In the garden of their Darlen. Conn . home
Incidentally, Mrs McCullough was teenage
secretary to Chadwick and to the first Film
Board of Trade which he organized In 1919
Motion pictures brought them together and
motion pictures continue to t>c a large part
of their life.
Ellis-Lox to Distribute
Brigitte Bardot Film
NjrW' YORK- Ellis-Ijix Films will be the
fourth American distribution company to
distrltMite a French film starring Brigitte
Bardot, whose pictures are currently breaking
art house records The picture Ls The
Bride I.s Much Too Beautiful." prt>duced by
Cia-spard-Hult, costarrlng LouLs Jourdan and
Micheltne Presle
And Ood Created Woman" f. helnir dlstributed
b)- Klngsley I:.'
Mr Balzac" Is being dLs': d
The Light Acron the Street U being dutrlbuted
by UMPO.
BOXOmCE January 6. 1906
15

:
' lon.i
incomplete
About
incomplete
^oU^cwMd IR^efront
By
lo Lens 26 Films in January;
Three Above December Total
Wiih 26 (caturr motion pictures scheduled
to Ko before the canienis In January, It can
be safely .said that Cinemanla Is holding It.s
own. despite the scene not beins as bright
a.s It was a year ago at this time when 42
prvxluctions were slated to roll. For the
month of December, 23 films were on the
drawing kraards.
Of the 26 .scheduled starters. Columbia
heads the list with six pictures planned for
the period, while 20th Century-Fox is In
second place with five on the production
chart. Republic comes in third with four
slated to be lensed thLs month, and Allied
Artlst-s has three blueprinted. MGM and
Warners rejxjrt two each, while Universal.
American International Pictures, Paramount
and the independent filmmakers announce
one apiece ready to start. United
ArtLst* and Disney have no films slated for
the period.
By studios, the planned starters are as
follows
ALLIED ARTISTS
Fruiikenstein. 1975, " in CinemaScope. it
deals with an up-to-date version of the
now famous Frankenstein and hLs monster,
and what might be expected from the grue-
.some twosome in the future. Stars Boris
Karloff. Producers, Aubrey Schenck, Howard
Koch. Edwm Zabel. Director, Howard Koch.
"The Last Mi.ssion." A drama evolving
around men in the Foreign Legion. Stars not
.set. Producer. William F. Broldy, independent.
Director, not .set.
•Queen of the Universe." A science-fiction
yam about a woman who heads the universe
and what can happen to people who are
ruled by the female of the .species. Stars Zsa
Z^^ Gabor. Producer, Ben Schwalb. Director.
Edward Bernds
AMERICAN INTERNATIONAL PICTURES
"Miichine Gun Kelly " Biopic of the famed
midwest gangster who was the first criminal
sentenced under the Lindbergh Law. Stars
Dick Miller • Incomplete). Producer-director,
r?o;'ir Cormnn
COLUMBIA
"Bell, Book and Candle." A witch casts a
.spell over a man lo whom .^he Is attracted,
and when she falls In love with him she
I. IS her dark powers. Stars Kim Novak,
.I,i;nis Stewart, Jack Lemmon, Ernie Kovacs
;
Julian Blnusteln, for Phoenix Pro-
Director. Richard Quine
Juki Box Jamboree." A mu.slcal with a
Parl.s b^ritpr'ninfl ,'s'nrs not .set. Producer.
Ban: : not ,iet
"T 111 " A western. Stars
! ' r, Harry Joe Brown,
Director. Budd
IVAN SPEAR
SOMETIIING'S GOTTA' GIVE— F.ither
the roof or collar at 20th Century-Fox
will have to be raised or dug. respectively,
Bi'ltii.ii)-i
Thi- Nn'nrloii- i,andlady " A young American
..il In l/tindon rent*, an
apni: .. English girl whose hu»-
to enable construction of the largest single
interior movie set of the year in which
will be staged most of the action for
"The Diary of .\nne Frank." The studio's
tallest sound stage has only 40 feet vertical
clearance, and the movie set as
designed requires 55 feet. Filmmaker
George Stevens views the intended set
through a camera finder.
band has disappeared under mysterious
circumstances. Stars Jack Lemmon, Victoria
Shaw. FYoducer, Fred Kohlmar. Director,
Richard Quine.
"Papago Wells." A western. Stars Rory
Calhoun, Barbara Bates. Producer. Vic Orsatti,
for Rorvic Productions. Director, not
set.
"Pretty Boy Floyd." The story of the criminal
who, after 10 years on the "most wanted"
list, met death by a volley of FBI bullets
Stars not set. Producer, Sam Katzman, Director,
not set.
INDEPENDENT
"Himalayan A.ssignment." An outdoor
drama. Stars Rhonda Fleming i i.
Producer. Murray Jarvis, Charles Tanner, for
Circle Production.s. Director. Frank Borzage.
METROGOLDWYN MAYER
IiiaUitiuu (.iduial All action drama
anent World War II sergeant who takes over
when the general lo whom he is devoted is
killed. Stars Glenn Ford and Talna Elg. Producer,
William Hawks. Director, George Mar-
^hall.
"Tunnel of Love." Ba.sed on the Broadway
play of the same name. Stars DorLs Day,
Richard Wldmark. Producer, Joseph Fields.
Director. Gene Kelly.
PARAMOUNT
"The Black Orchid" A modern day love
story. Stars So|>hln Loren, Anthony Qulnn.
Pnxlucers. Carlo Poiitl and Marcello Olrasl.
DU-iclor, Martin Rltt
REPUBLIC
"Blueprint for Crime" Deals with a $3,-
000,000 train robbery on the desert between
Las Vegas and Los Angeles. Stars not set.
Producer. Alljerl Gannaway, for Cannaway
International Director, not set,
"Hell Week." Treats with college fraternity
Initiations. Stars Ron Hagerthy i incomplete).
Producer, Harry Mandell, for AB-PT Pictures.
Director, Tom Gries.
"Honolulu Hatlle." A musical comedy with
a South Sea Island background. Stars not
set. Pi-oducer, Edward J. White, for VIneland
Pictures. Director, not set.
"My Steady Date." About teenagers going
steady and the problems confronting them.
Stars not .set. Producer, Irving Levin, and
Philip Buchmelster, for AB-PT Pictures. Director,
Haines MacGregor.
20TH
CENTURY FOX
i
"The Bravados." In this western tale, three
convicts kidnap a school teacher and u.se her
as hostage. Stars Gregory Peck (incomplete).
Producer, Herl>ert Bayard Swope Jr. Director,
Henry King.
"Diary of Anne Frank" Based on the
Broadway play concerning a young girl placed
in a concentration camp during World War
II. Stars not set. Producer-director, George
Stevens.
"The Inn of the Sixth Happiness." Based
on the Allen Burgess novel. "The Small
Woman," lensing is planned in Formosa.
Stars Ingrid Bergman i. Producer.
Buddy Adier. Director. Mark Robson
"A Nice Little Bank That Should Be
Robbed." Based on an actual series of successful
bank robberies committed by three
amateurs. Stars not .set. Producer, Anthony
Muto. Director, Henry Levin.
"Sierra Baron." A western yarn which
marks the initial production of Artys Productions.
Stars Mary Lou Holloway. Producer,
Plato Skouras. Director, James Clark.
UNIVERSAL-INTERNATIONAL
'The I'crlfct Furlouk'li " A modern comedy
with an armed service background anent a
WAC and an army private who fall in love.
Stars Janet Leigh, Tony Curtis. Producer,
Robert Arthur Director, Blake Edwards
WARNER BROS.
"Home Before Dark." The drama of a
woman released from a mental institution
after a nervous breakdown and her difficulties
in re-establLshing herself in her former
life. Stars Jean Simmons, Dan O'Herlihy.
Producer, Mervyn Le Roy. Director, Mervyn
Le Roy.
"Tlie Nun's
"
Story a Belgian girl
who gave up marriage and everything to
enter a nursing order in the Belgian Congo
of Africa. Stars Audrey Hepburn. Producer,
Henry Blanke. Director. Fred Zinnemann.
Literar-y Mart Continues
Its Abundant Activity
Hiilly\Ko

I
'
was
,
and
I Uon
! wUl
' lumbla.
. Tunnel
. . Producer
. . Jane
. . "Man
. . Ernest
. Joanna
. .
vealed Chat he had purcha-ied "My aiorioii-
Brothrrs." thr c-la.vilc novrl by Howard Fu»i
as thr fourth of thr Mx pIcturcA uiidt-r hi
United ArtL^t.^ deal Thr book, bii.vrcl on thr
true story of thr fivr Mucrittiritit brothrr.s
who rosr imaKvst thr Syrliiiii uiict Clrrrk.s In
Israel ISO yrars lirforr tJ>e birth of ChrUst
will t)e >crrrnplttyrd by Fast
Ainout; othrr .story buys o( thr wrrk was
Otto PrrminKrr'.s purchiLsr of two novrU
which hr plnn.s to producr and direct Indrpendrntiy
next year Onr book. "Murdlo.%
Beach." by Oiiklry Hall, will be .scripted by
Walter Nrwnian Thr othrr. Thr Wounds of
Huntirr." by LuLs Sopta. traii.slatrd by Barnaby
Coiu-ad. Is a bullflKhtuiR yarn
Actor John Elrlcson .sold his first
. . .
.screen
play, "Ttack of the Jaguar." to Llndsley Paras
a .starrtnK vehicle for himself. Ericson
bought an ttrlKinal called "Devil's Pa.n General," while Gla Scala was set to coir
with DorLs Day and Richard Wldmark
of Love" . Borgnlne wa.s
.^ned with Alan Ladd In 'The Badlanders."
• I'llch producer Aaron Rosenberg w ill lens
viiider his Areola Pictures banner ... At Co-
Carl Esmond was Inked to play a
top featured role with Danny Kaye In "Me
and the Colonel". Rus.sell Thorsen, David
MacMahon and George Lewis were cast as
Van Heflln's cronies In "Gunman's Walk"
Stephen Cha.se was signed for 'The Buccaneer"
at Paramount . Barnes,
young Warner Bros contract actress, was
set for the part of Jean Simmons' best
fnmd in "Home Before Dark". James Best
Jolnrd the cast of "The Naked and the
Dead "
Jan Englund Assigned
Non-Exclusive Pact
. . .
:it* for the week Included pro-
Gordon setting Jan Englund to
a :.tA ;;_.n -exclusive two-picture deal
Richard Brooks was tagged to direct "Cat on
• Hot Tin Roof at MOM Esther Bernstein
was aaalged to write the mu-slc score for
Saddle the Wind" OrvUle H Hampton
'' ik.% inked to do an original story and screenplay
for "Submannr X-2.' for American International
Pictures
NT Executives Foresee
An Upsurge in 1958
KANSAS CirV National Thrutrr.s look
lorward to a healthy upsuritr in business in
Itf&tl, according to a circuu-widr telephoniconfrrriicr
hookup held lust Friday 137).
Thr 39-mlnulr lelrphonr llrup, amplified
in rach of NT's six division ofllccs, had
Klmrr C. Rhodrn, prrsldrnt, s|H>akliiK liom
thr KaiLsa* City offices, with Frank 11. RlckcLson
Jr ,
grnerul manager of thcatrr upriatloiLs,
presiding from Denver, point ol origin
for the .second national hookup In Uie
company's history.
Rhodrn applauded Uie enthusiastic spirit
of Uie men in Uie Held and declared, "We
have every right to be enthusiastic with Uie
top product we have to sell In our theatres.
NT." he said, "aLso can be thanklul lor the
forthcoming debut ol Its first picture. 'Clnrmlracle
Advenlurr" In Uie new CInemiraclr
process, which will bv the greatest advent In
the history of motion pictures."
He also cited the company's diversification
program, jiolnting out the acquisition
of radio station WDAF and Its television affllale
WDAF-TV In Kiuisas City.
Making their reports in the national hookup
were John B. Bertero. Alan May and M.
Spencer Leve in Los Angeles; William H.
Thedford in Sun Franci.sco; James Runte.
Seattle; Robert W. Selig In Denver; Richard
P. Brous In Kansas City, Mo., and Al Frank
in
Milwaukee.
Report after report re-echoed Rhoden'.s
and Rlcketson's predictions that 1958 will bi
a big year for NT and the entire motion picture
Industry.
The NT executives will hold their first
meeting of the new year early in January to
review their program for 1958.
Paul Gulick, 77,
Dies;
Long With Universal
NEW YORK Paul Gulick. 77. for many
years Universal publicity director, died December
24 at his home in Fleetwood. N. Y.
Masonic funeral services were conducted December
26 and there was burial December 28
at Plttsford. Vt. Gulick was the son of the
Rev. Harvey Gulick, Congregational minister
at Shelbume, Vt. After graduotion from the
University of Vermont, he was an Insurance
.sale.snian. a school teacher and then drygoods
editor of the Journal of Commerce. With
Philip Mlndll he organized a press bureau
which represented legitimate theatres. Ftor
a time he wa,s with Vonlty Fair.
Gulick Joined U-I in 1913 as director of
publicity and editor of the Universal Weekly.
He resigned in December 1937. He was a
former president of Associated Motion Picture
Advertisers. He leaves his wife. Katherlne
Bauman Gulick; a broUirr, Karl, and
two sisters. Marie L. Gulick and Mrs. ChrLsllne
Ftoat.
George A. Roberts
NEW YORK Ororgr A Rk
[>; to 1907 "
W ;>erla! Inyearn.
: luting
111
' ''
BoxorncE January 6. 195S 17

LETTERS .ctTrrv
nHc »tgr\c\J Name-. »*.!hhrtj on requCtt)
Toll TV Death Toll for Theatres
I 1..1'. I l:.! ;i)U,;li;;, .studit-tl tlic articles
in your recent BOXOFKICK MaKiizmr and
I muM th'""M-iiU mid delt-rmlnedly dl.saKrco
with Mr I
Anyone, who tlUnks Unit
the pubis.. . K >. to plunk down 60 ccnt.s
or more or lex.s ut the boxofdce of ii thealre
to s*e a picture when by waiting for a few
monlh.s the whole family can see It for the
Mime money. Ls simply deluding himself.
And I niu.st !>ay that one who thinlc^ otherwLse.
."Simply does not know human nature.
Ttoll T\' will finish Uic Industry of exhibiting
motion pictures in the theatre.
Good movies for free or for a small toll fee
on TV. be they old or new, are .sounding the
death toll of many thentres. And don't let
any of you big operators get the Idea you
are not going to get hurt. too. Because you
are. You big tx)ys who are so strangely silent,
or Just waiting for the end. are getting it
now and you will get It worse, once toll TV
geLs going.
The only thing that can ever save the
Industry is to prevent toll TV and to see
that, in the future, no more films are sold
to TV. The big producers are all waiting to
gel into toll TV— they can see the hand
writing on the wall. They are taking their
profits from the .sale of old films to TV and
tliey have come to the conclusion that the
public will stay at home and look at the
good old ones free and will stay at home and
look at new ones for a nominal fee. And they
are right!
Iris Theatre.
Postvllle.
Iowa
L. E. PALMER
Industry Co-op to Acquire Old Films
A recent i.s,sue ni V.iiiety contained two
most disturbing articles, on lUs front page.
Both dealt with posl-1948 movies to TV. and
its effect on exhibitors and the industry-atlarge.
While dLscasslng this is.sue, prior to matinee
opening, employes, from usher upwards,
entered Into the dlscu.ssion I asked them all
what they were willing to do to .save their
theatres which, In turn, would save their
Jobs? Would they be willing to offer a percentage
of their .salary towards purchasing
the.se post-1948 films, If the opportunity to
do so arose?
The an.swer to a person was VES— from
the lowest In wage .scale to the highest and
also including a service technician who was

Plalnvlew.
Buffalo Teck to End
Cinerama on Feb. 1
BUl-T-ALO-nu- Trvk TlinitTr al 760 Main
St . homr o( ClnrrAtuu hen- for .wcral years,
will clixv? FVbruiiry 1 Dtivc Hokop;. managrr.
luild. "Support for Clnrrnma In Bufdilo
does not warrant contlnuliiK the oxprnslvr
production R*cflpt,s haven't nu>t expcn-ses
"
RxflFrs said tlie final .showtnK of "Soarcii
for ParadLie" will b* on the ovenlng of February
I. The Teck has shown three previou.s
Cinerama productions. "This Is Cineninia,"
"Cinerama Holiday" and "Seven Wonders of
the World"
Rumors of the closing were touched oft
when eight of 46 theatre employes were Riven
two weeks notice Rogers announced the closing
was "official" after conferring with the
New York office of Cinerama. Inc
Louis Rosokoff. owner of the theatre building,
said Cinerama's lease expires In March.
Edward F Meade, city manager for the Shea
circuit, said Cinerama .subleases Ihe Teck
from New Buffalo Amusement Corp.. a theatre
concern operated by Shea's and LoeWs.
Rosokoff .said the Shea lea.se for the Teck
building does not e.xpire for ten more years.
He speculated that Shea's would u.se the theatre
for another type of projection when
Cinerama withdraws.
Cinerama came to Buffalo and the Teck
theatre on March 16. 1955. At the time, the
Tfck was the 15th theatre In North America
equipped for Cinerama projection. The continent's
21st Cinerama theatre Is scheduled
to open January 8 in Syracuse.
The Teck opened as a music hall in 1883.
The original .structure burned down in 1885
and was rebuilt and reopened In 1901. As a
Shubert theatre in the early 1900s, it helped
launch the career of Al Jolson and many
other stars.
During World War II. the theatre was
closed After extensive remodeling In 1946,
it reopened with a seating capacity of 1.700.
It was hailed at the time as the first new
downtown theatre to open In 18 years
Exhibitors Ask Tcrx Relief
At Charlottesville. Va.
CHARLOTTTS\TL.LE. VA —Local motion
picture theatre operators have appealed to
the city council here to abolish the 5 per cent
amusement tax. which they term "unfair and
discriminatory"
Morton O Thalhlmer. speaking for Neighborhood
Theatres, which operates three of
the city's four theatres, .said the llcerue tax
charged the theatres U out of line with that
charged other merchants, and told council
members that the alternative to abolishing
the tax would probably t>e closure of two of
the three Neighborhood houses.
Thalhlmer .enlng Monday i23i of the Plalnvlew Theatre
on South 0)-ster Bay Rd near Woodbuo'
Rd . LJ It Is the iOth metropolitan
theatre of Century Theatres, of which
L«alle R. Srh«-arU Is president, cost 11.000.-
000 and seata 1.750 persons
Kirk Douglas 14.000.000 tpecUde. ntie
Vikings." was shot In Nom-ay. Prance and
Germany Douglas. Tony Curtis. Ernest
Borgnlnr and Janet Leigh are starred
BOXOmCE January 8. 1966
E-1

3rd
'
Two New Records Set During Smash
Holiday Week for All B'way Runs
,j,
baslne&s upsurgf
lAB)- flr8t-r\in houses, which
.:uc records. brouRht happy
Manhattan alter several weelts
NEMV YORK-Thc terrific
irr. a crippling subway -strike
riirbimas lull.
, i;inK .students and uut-
... .ly resulted m un alliiiiuunt
Theatre, where
.,., .
police *i;i- uj. Uuiid dally to control the
horde-s of younKsters Ui the block -enclrcUnK
llne.s waiting to see the Alan Freed rock n'
roll sta«e .show, with "Its Great To Be
YounB. a British film. belnK a secondary attraction
The combination will remain for
u IJ-dav period endinK January 5
Savonara.- coupled with the Radio City
Music Halls annual Christmas stage pageant.
iave the worlds largest theatre a new high
tor It- fourth week, which Included ChrUtmas.
the latter day being the biggest ever
for the Music Hall. The patrons ouUlde the
theatre had a two-three-hour wait during
most of the daytime periods In the holiday
.season and reserved seats were sold out
•.hrough January 2 early In December.
"Peyton Place." coupled with a Christmas
stage show on ice. had a near-record week.
Ita third at the Roxy. the business being the
best since the first Cinemascope picture.
•The Robe." at the Roxy late in 1953. Leaders
among the straight-film attractions were
two United Arti.sts films. "Legend of the
Lost." very big In lUs .second week at the
Capitol, and "Paths of Glory." which had a
sma-'h openmg week at the Victoria. Others
doing strong business included; "Raintree
County." in Its second week at both Loew's
Slate and Broadway and the Plaza on the
east side. "Wild Is the Wind." In lu third
week at the Astor. as well as two new war
pictures. "The Enemy Below" and "Pursuit
of the Graf Spee." which reopened the Mayfair
Theatre and the Odeon. formerly the
Central, respectively
The Jour two-a-day attractions all went to
complete capacity even for extra morning
performances They were the newest. "The
Bridge on the River Kwai." In Its .second
big week at the RKO Palace; "Around the
W .r;d in 80 Days." which has never dropped
t; ^ complete capacity and is In its 63rd
• ; ;it the Rlvoli; "The Ten Command-
:.:.' which had to turn away hundreds
from the extra morning performances during
Its 59th week at the Criterion, and
h for Paradise." In its Mlh week at
.Viirner Theatre
The art hou-M-s had their Ion* lines In the
evenings, except for "Old Yeller." which
jjened early "i 'l"' morning and attracted
ir kid* all day during Us first week at the
Lux 52nd Street Theatre Terrific
.^ .it liifht viiis rriilslered bv "Smiles
ELVIS PRESLEY PHOTOS
CKMk
• MINED
Ordof!
g iio-
»l)k
• BOONE • DEAN
(Iti.-Mm^m Ortff 1.000
tl titlMf SItrl
THEA1RICU ADVERIISING 2)10 C«>< Detroit 1, M CO
Kk
o( a summer Night, in Its Iiisl week at the
Sutton. "All at Sea." new Guinness comedy
in Its second «eek at the Normandle; "Golden
Age of Comedy." a compilation of old
comedies, in Its first week at the Guild, of
course. "And God Created Woman." In Its
tenth week at the Paris, and "GervaLsc." In
Its seventh week at the Baronet "The Bolshol
Ballet" was very good in its second
week of scheduled performances at the 5oth
Street Playhou.se. The only new film to open
during the week was another art film, "The
Confessions of Ina Kahr." at the 72nd Street
Playhou.se.
(Avcroge Is 1001
Airor— Wild Is th« Wind (Parol, 3rd wk 175
BoroneT—Gc'^ois* C.jnfl). 7lh wk 190
Copitol—Legend of fhc Lost (UA), 2nd wk 75
Criterion— Tho Ten CommondmonH (Poro), 60th
. ... .-• — - ••
»k ot Iwo-a la* «•.
1 «
f,nc Arti— Th« Admirobic Crichton iCol), 2nd wk. MO
F.tth Avenue-- Ord«» K nosev wk 125
)
55th Street—The Bolshoi Ballcf RFDA), 2nd wk. 150
Guild—Golden Ajc ot Comedy DC A) 150
Little Cornegio E^copodc in Jopon (U-l) '20
Loews State— Rointrcc Countr (MGM), 2rxJ wk. 185
Movtair—The Enemy Below 20lh-Fox) [50
Normondi.-'
- All ot Seo MGM ?n,lwk 165
Odcon Pursuit o» the Grol Spee RFDA) 160
Poloce—The Bridge on the Ri»er Kwoi (Col), 2nd
wk of two-o-day 200
Paromount— Iff Greof to Be Young (Fine Arts),
plus Alan Freed and rock-roll stoge show... 250
Pons And God Created Woman (Kingslcy),
lOih wk [80
Plozo— Rointree County (MGM), 2nd wk 170
Rodio City Music HoII— Soyonoro (WB), plus
Xmas stogc stiow, 4th wk 250
R,voh—Around Ihe World in 80 Ooyj (UA),
63rd «k - i*o-a-doy 200
Roxy—Peyton Ploee 20th Fok, plus Xmos stage
show. 3rd *! 225
Sutton—Smiles of a Summer Night (RFDA) .195
72nd Street— White Morse Inn (Baker). 4fti wk 100
TronsLux 52nd -Old Yeller BV) [85
Victoria— Pofhs of Glory (UA) 195
Worner—Seoreh for Paradise (SW), Mfh wk. of
two-o-day
'x9
World—Rolllo (Kossler), 6th wk 125
Sayonara' and "Old
Yeller'
Are Good in Buffalo
BUFFALO — "Sayonara" topped the town
this week, the Center reporting a very
healthy 200 on the opening week and a second
stanza Is under way. "Old Yeller" al.so
packed em in at the Lafayette where a 185
was reported for the first week. Second weeks
of four days each In the Buffalo and Century
were a little off in the former and about
normal in the latter. Cinerama Is folding
in the Teck February 1 after a several year
run.
Bulfolo Legend of Ihe Lost ;UA). 2nd »*
(4 do>s 90
Center - Sayonara WB) 200
Century- The tnemy Batow (20th-Fox), 2nd wk.
4 days, 00
Cinema— Pol Joey Col), 2nd d.t. wk 110
Lafoyelte-Old Yeller (BV) 85
PoromounI- The Sod Sock (Poro), 2nd wk 150
Baltimore Bu.sinoss Shows
Post-Christmas Pickup
BALTIMORE Although the Chrl.stnuis
Day o|)eninKs among first runs were, for the
most pari, .somewhat under exi>ectations. the
In-between-holldays weekend brought on a
minor boom in buslne.ss Such newcomers
lis Sayonara." "Peyton Place" and Pal
,li>cy drew capacity hou.scs. Midnight shows
New Years Eve also added to Uie (jros-ses
,incl the overall picture la bright for tin
'.n,<
tx-iliK
Peyfen Pl«e l20lhFo«l 2P
And Cod Creafed Wemon IKirsgsleyl.
''"
.
..
n,.iir Around Ihe World In 10 Days
.UA), »4»»i «s **'
Attendance Comeback
Seen as a Certainty
Vlli.iii.s — Ihirt.»-fivr sr.irs nf s-iles ex-
IM-rlriue In the Albany ix>h;iiigr district
lead

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
MDY OF A BOYI
MMD OF A MONSTffi!
SOmOFAN
UNEARTHLY THING!
mm
\AUMtWi
•n her eyes DESIREI |„herveJn$
...the blood of a MONSTER I
^//,
>irv
'-i^.
"I X
IiIenAge
TTT
T^^i
'\^.
Ill
pr>
DRACULA
y "« im mnmm mm
•
II Bsuu Pinuis coius'. »0K»i mm m«t cohtkjt
j^, „,„,jj^ WMISOK ^^^ louBt If -^^ WIS .
m u«r. .
,_ ,,^
CAUTION
COME BEFORE
DON'T DINNER!
THE MOST GRUESOME
HORROR EVER SHOWN!
NOT
FOR THE
SQUEAMISH! FREE
FIRST-AID AND
SMELLING-SALTS!
FOR PEOPLE WHO O rrFRANKENSTEINSpAl An
WARNING FAINT EASILY! OCC MONSTER IN l/ULUll
CONTACT YOUR
'ntBJinationaL EXCHANGE
tEORGE WALDMAW
FILMS
tO«G£ J WALDMAN
610 Ninth Atnuc

"
Wipe Away Thai Look
Of Doom: Ind. Allied
INLlIANAl'wl.iS Tho-. All., m. iiulhlliK
but pxtuicilon (or the motion picture theatre
biiMiirvs in these •Ill-starred times" are unrr«!i'Mc,
and Indiana Allied In a year-end
txin.'.n comes throuRh with a "rejolner to
•hoM- who are predlctlnR doom.
SuKHr>ts the Allied unit;
•Just view some of the pictures In your
own Uieatre and you mast convince yourself
that there is nothing- cable Uieatres. teltvtslon
or anythmK else— that can possibly
rival the entertainment of a Rood motloi.
pcture properly presented on a theatre
screen '
There L's
good reason, the sUtement points
up. t*. believe that .wme solution will be
found for many of the problems plaguing the
buslne.ss.
We know that theatre busine-ss had a revival
when televLsion exhausted Its programming,
and TV will atialn u.se up the hundreds
of lop Hollywood pictures made available
to It In a relatively shon time.
•And we can hope thai the supply will
not be replenished Now that It has been
proven that the film companies who made
these deaU were buying quarters for half
dollars, and It
might not be too much to ask
that features made for theatrical exhibition
will never be i^ld to television. •
Allied members were further told that there
Is real encouragement in the fact that many
exhibitors sUigly. or in groups, are trying
to do sjmething to check the drop in boxoffice
receipts and restore business to its
rightful place without waiting for the inception
of some big-scale national promotion.
The Allied statement also declared that
another rea.son to hope for a better 1958 is
the orderly releasing plan which has been
pledged by many distributors, commenting:
•It Is so Important to return the motion
picture Industry to a 52-weeks-a-year business
that we are sure these pledges are more
than Up service. And with these problems
dealt with, there will be a future for motion
picture theatres and It will surely belong to
those who adjust themselves for It and who
'
will supplant fear with optimism
Herman Silverman Dies,
N.Y. Sales Executive
NFW YORK IWrman .Silverman. 55, eastern
sales manager of Contimnlal DLstrlbuung.
died of a heart attack December 27 at
hts home Fiineral services were held In
Newark. N J He entered the Industry In
1917 a-s a member of the shipping department
of Palhr Films He became an MGM
b-nker in 1924 and In 1932 Joined RKO where
he was successively office manager, sales
nmnager and branch manager He Joined
Continental in 19M as metropolitan sales
manager and became eastern sales manager
early this year.
He leaves his wife Nettle, two daughters
Riva and Joan, three brother.^. Meyer of
Newark Sidney of Brooklyn and Jack of
Long Beach. Calif and three sisters. Mrs
,
Yetta Lublang and Mrs Horry Lebowltz.
both of Newark, and Mrs Ned Sonncnfcld
ot Rutherford. N J
Delmer D«vc8 wUl direct 'The Hun«liui
Trit Gary Cooper starrer
E4
Perkins Assumes New Post
As Paramount Int'l Head
NK',V \^
of United Artists, began operations December
26 with the sheet music of ••Legend of
the Lost." "Declaration ef Love^' and "Lonesome
Love." Max E. Youngsteln. president,
has reported The three songs have been
waxed bv United Ajlists Records and are
in national distribution. Walter Kane of New
York is sole selling agent for Unart sheet
music
Ken Silver Promoted
NEW YORK Ken Silver, formerly special
representative In New York City for Alexander
Film Co.. Colorado Springs, has been
named New York manager of Alexander
international, the firm's export .sales division,
with offices at 500 Fifth Ave. Silvers appointment
was announced by Jay Berry,
vioe-presldent and general manager of
Alexander's national division.
Disney Reissues Coming
NEW YORK— Buena Vlstu vmU jcl.ssue a
.sei-les of 12 Walt Disney cartoons, all In
Technicolor, early next year Among them
will be ••Good Scouts." "How to Swim."
•California or Bust.' "Donalds Nephews."
Mickey's Pnrrof and Donalds Dog Laundry.
•
Tlie tjulet American' introduces Olorgla
Moll. 19-yeBr-ld actn-.v, of Oenniui-IUllan
pareiitage The Vietnamese government coojxTHti-jl
In filming the location sequences.
BOXOFFICE January 6. 1958

I
I uid
'
luncheon
1 mommg
I
The
. The
ALBANY
H rjiiillUr facr is aU-wnt from the Industry
.M.fnf tiuulliiK Nfw Yrnrs. Edwiirtl J
Wull rptln-d «a flrld ri-preM-nUitlvo In Uir
Albany and Burfnlu trrrltorlca (or Purnmounl.
I
'
which hp Jolnrd ulinust 30 yeiirs UKo In thf
.ally drpurtmrnt WhII'.n dulles will be ub-
'rb«'d by Arnold Vun L«?r. who ha* covrrfd
. iu>d Nf» Huvpn torrltoiu-s for 15
WiUl ntti-ndpd hu final Piiriimount iif-
;.ur. a Chrl.slinas party of exchnnm- ix-rNon-
:h>1. in Kcrlrrs rrsttturunt He will nmke an-
Other connecllon soon Two brothers Jim
Tom are tlu-atre manaRfr> in the Bo>ton
area Pnranjount Manager Dt\n Houlihan
presented Wall o farewell Klft at a
in Keeler's. Wall's wife Put. who
I sen'ed as group sale.s representative for "The
Tlfn Commandments'" In Us long run at the
RIU la.it year, was a guest at the affair.
"The Sad Sack" proved anything but that
I at the boxofflce of the Strand here, the
Stanley in Utlca. the Troy In Troy and the
Plaza In Schenectady. Jerry Lewis, who
serv-ed as a soda fountameer at on AverlU
Park drugstore years ago. recorded a special
talk for playback at the "Operations Cheer"
.show which the Army recruiting
station arranged for orphans of the Albany
area Working with name material sent by
Paramount publlcLst Ed Wall. Lewis extended
Individual greetings to some of the youngsters
In the audience. Strand Manager Al
[
Swell reported that the recording also got
a play on local radio and television stations.
I
William Legdero. Is now manager of the
a.700-seat Stanley In Otlca. Formerly associated
with houses In Elmira, N. Y.. In
Pennsylvania and New Jersey, he replaced
Andrew Roy as monager of the ace Stanley
Warner situation. William Decker, who had
temporary charge of the Stanley after Roy
bowed out. is current chief of the "B" firstrun
Avon In Utlca . 80-year-old
mother of John Brousseau. manager of the
Delaware, was seriously HI at St. Peter's
Hospital Mr and Mrs Al Marchettl of
the U-I staff, returned from a holiday visit
n Vlrrtnla.
"Peyton Place" played a special New Year's
Eve engagement at Fabian's Palace. Per-
''>rmances were scaled at SI .26 for adults and
cents children. The Palace Is the first large
'heatre In this area to spotlight Its own park-
:;g lot The L-.ihaped. hard-topped area
across North Pearl street from the 3.660-
seater and the site of the razed Orand Thei
aire. Is now open for business. Palace new^-
' p*per copy "Mugs" Its operation, with a note
bout 'Reduced Rates for Palace Theatre
Mtroas' Have Tickets Stamped by Cashier!"
'
vcmolltlon of the 45-year-old. masslvr Ihree-
: 'lor Grand required several months work.
Joe .Miller, who ttiffercd from fatigue after
•ne fall cIo«ln« of the Menands Drlve-In.
xiked fully recovered when he .^topped at
he Sheraton-Ten Eyck the day before
rhr*

. Jim
. The
Claire
"
who
PITTSBURGH
n iihuiich U>r ir.idr hius bcon depressed by
TV ctimp«'tiuoii. tTansi)ortallon tleiips,
!>(oppagr of film deliveo' service. Christmas
blup.s and {joor (tro&se., etc.. some exhibitors
predicted an Improved post holldny senson.
Product of WB. Columbia ajid UA picked up
and 20th-Pc)X lias several im|X)rtant pictures
to deliver.
The firove l)rlve-In at Elm Grove Rathered
19 ca.-es of ciuined goods and staple groceries
and $130 cosh for needy fnmille.

Bhmc
. Paul
. . Joe
. AI
. .
. . Also
Clark
. . Belated
. Jimmy
. Robis SiK-ifiy The uftiur was a .tellout.
trunk I.. .MrNamee, city fire comml.ssloner.
Is subinltllnK an aiueiulinenl to the fire cudiwhich
will eliminate ttie necessity for molluu
picture theatres to run a trailer or slide on
Uie .screen showing a diagram of exits Ttie
theatre and uinuseinent u.v>oclatlon had protested
that the ruling was unfair us only
Iireproof film Is now used.
. . . Sam
Stanley Warner's Mitstbuuiii. Kerlel dc
tteisons Overbiook anil the LIlK-rty, Tacony.
reopened Chrl.stinas Day Joe Conway's
Wayne Avenue Pliiyhou.se. Uermantowii for-
I'lttn film house, and the Oreen Hills Theatre.
It-opened Uie day after Christmas
Stiefel booked the No. 1 recording stjix. Siim
Cooke, U.S the heudllner for u big stage show
openliiK at his Uptown Theatre on Christmas
lor .111 olKhl-day engagement.
BALTIMORE
Tiirl I.ewLs. iiuiiumer ol the Pluyliou.so, became
engaged to Miss Barbara Meyerowltz.
The wedding date has not been set . . .
Georgle Je.ssel. grand old pro of pictures,
proscenium and public platform, was here
to .serve as toastmaster for the Israel bonds
Funeral services were held
drive affair . . .
here for Hilda Strouse. longtime actress of
stage, screen and TV, who died at Union
Memorial Hospital after a short illness. She
was known In the theatrical world as Hilda
Vaughn. One of her major appearances was
as Sadie Tliompson. succeeding the late
Jeanne Eagles in the road company of
Rain."
.
Burglars took an office safe containing
S300 from the Apollo Theatre the other
morning, a week after the ca-shler had been
held up and robbed of $25 Pratt and
Roy Knight. Stanley Warner sound experts,
were here for emergency repairs on Stanley
Theatre equipment . Walderman,
owner of the Park Theatre, was In Washington
Howard Wagonhelm.
on business . . . vice-president of the Schwaber Theatres,
spent several days In New York.
Nat M. Hodgdon, general manager for
Pruchtman Theatres, vl.slted relatives In
southern Maryland during the holidays .
Bob Rappaport of the Rappaport Theatres
attended opening night of "No Time for
Sergeants" at Ford's Theatre.
Cinerama Theatre Planned
For Brussels World Fair
.NE'.V YoliK— C.iier.iiii.i a;;; have the only
motion picture theatre at the Bru.ssels World
Fair opening in March 1958 through an agreement
rearJied by S H. Fabian, president, and
B. G Kranze. vice-president, with Nicolas
ReLslnl. head of Robin International. RI operates
other Cinerama theatres In Britain.
France. Italy and Japan
The Brus.

.
"
^ and DouKlas Collins, the new manuK-iii*;
dlrt-ctor und chulrmun respectively,
h.ivi tikken over from Sir Arthur Jarratt. now
. It-nt of the KlncmaloKrnph Renters'
. -y. Kingsley's work on behalf of the
Niitiunal Film Finance Corp. is well known
thruuKhoui the Industry, but Collins Is quite
a brilliant man of myster>-. At 45 he already
has shown the signs of being one of the
younger financial men of the future as lar
as the City is concerned. He Is the boss of
Goya, the largest perfume firm In the world,
and has moved his way up right from the
bottom rung of the ladaer when educated at
a prep school in England, and council school
in Canada and Zurich.
Collins IS one of those Englishmen who
hides hLs go-getting nature behind a facade
of nonchalant charm and savoir-faire. It
was hLs work as a director of the National
Film Finiuice Corp.. to which he was appointed
In 1953. that brought him in contact
with the Board of Trade and other key
Treasury officials. Part accountant, part
showman, much buslne.ss man and supplied
with endless loads of charm. Douglas Collins
IS a man thai the industry will be hearing
much of In the near future.
• • •
The failure of film renters to supply extracts
of their features to certain TV programs
has had a nasty nemesis for the trade,
It was learned last week. Two of the most
important film-TV shows, "F*lcture Parade"
and "Box Office," a BBC and a commercial
TV production, respectively, have decided
to reduce the amount of cooperation with the
industry because of the lack of film facilities
"Picture Parade." which has always
banged the big drum for publicists In Wardour
Street. Is changing its name to "Show
Parade" and will Include other as-pects of the
entertainment bu.sines.s. leaving. It Ls rumored,
the film Industn,' "slightly out in the
cold": while "Box Office" presented by ABC
Television, ls to cea.se altogether. The news
has come as a great shock to those remainin?
companies which have been cooperating
with the TV Interests to the mutual benefits
of both .sides But the exhibitors who had
previously been complaining about the trade
offering too many film clips to TV programs
are now feeling a little shame-faced about
the news as it mean.s one of the key mediums
for publicizing films has been lost for a few
month.s— If not longer. Renters now will have
to pay for TV publicity If they want It. and
by all accounts It looks as If they want It
very much, particularly as they can no longer
have It for free
• • •
For more years than the Industry can remember
the summer conference of the Cinematograph
Exhibitors A.ss'n has always
turned out to be a delightful social affair.
The four days of the CEA get-together prevlou.sly
has been subjected to heavy lobbying
by rfntem wishing \*> provide various forms
of hospitality to exhibitors, their wives and
fri' . ! T)-.i'. yi-iir there Is a dark cloud over
tl. if the CFJ\ which U plann;:
'• lit Bournemouth Both the
RatUc Orgoni/Jitlon ond AsAocliited British
Pathe l.iivr informed the organlzcra UMt
By ANTHONY GRUNER
tliey will not be participating m the progriun
of events on the grounds of economy
The exhibitors, a little sUrtled by this turn
of events, are now trying to secure the support
of other renters, but so far no one has
come forward with a suitable offer to provide
a tllm. plus an evening's gala entertainment
for .some 600 or more delegates and
friends. Including a good sized buffet dinner.
Then there are also the lavish luncheons
that have been held In the pa.st through the
courte.sy of J. Arthur Rank Screen Services,
which were the last word In good taste and
over-abundant hofipltallty. In fact. It would
Le true to say. that a large majority of those
exhibitors who attended the summer conlerence
did so less to discuss the pwUtlcal
trends affecting the business and more to
enjoy the excellent eating and drinking that
was to be had for the asking.
Labor members of Parliament are becoming
more and more concerned at the high
rate of entertainments tax that is paid for
by exhibitoi-s and public alike in this country.
This is not simply because the Socialists
have become exhlbltor-mlnded, but It Is
a case of the figures showing the steep decline
in cinema admissions speaking for
themselves. Even a man like Stephen Swingler.
who ha-s never been too favorably disposed
to the exhibition side of the business,
has been questioning the Chancellor of the
Exchequer. Peter Thorneycroft. as to the
percentage of the cinema's annual gross boxoffice
receipts that is being taken by entertainment
tax.
In a further question to the Chancellor,
Swlngler pointed out that theatregoers who
attended the Bolshoi Ballet on its recent
visit to this country paid no tax. whereas
cinema visitors in- London who attended a
film of the identical performances had to
pay entertainment tax. The Chancellor will
not neces.sarlly be deterred by Swlngler or
any other Socialist MP. but it does show
that the heavy burden of entertainments tax
has become a growing concern to members
of all parties in the House of Commons.
British film equipment was up again during
the first nine months of this year as far
as export figures were concerned. The figures;
£2.137.096, compared with £1.810.103 up
to Sept. 30. 1956. Tlir Kinematograph Manufacturers
A.ss'n In Its report states. "The
1957 figures are all the more satisfactory
when It is remembered that the figures for
American equipment exports to June 30— the
latest figures available—show there was a
reduction of approximately 10 p«'r cent
Among countries which have shown Increases
In the purcha.se of Britl.sh equipment
arc the Netherlands. France Switzerland.
Italy. Greece. Persia and Burma. All In all.
a not un.satlsfactory state of affairs for the
manufacturers of cinematograph equipment.
Maccabean Story lo Screen
My (ilorlou.s Hrotliii>,. Howard •
Past's
novel which will be screened by Stanley
Kramer. Is bius

NEWS AND VIEWS OF THE PRODUCTION CENTER
Office— Suitf 219 at 6S04 Holluwood Blvd . Ivan Spear. Western Manager
Kathleen Gallant
To Bravados' Role
H01XYU\K)U K.;;...n:'. Li.ili.iiu was
siglMKl (or the Jemme Wad opposite GreKory
P*ck m 'The Bravados" at 20th-Fox. Al-
Uiough she will enact the fwirt of a Rtrl who
Is aTrald of water. In real life Miss Gallajit
Is a professional water skier at C>-prcss Gardens
in Florida.
Further casting In '1116 Bravados" finds
Ken Scott In the second male lead. The film.
slated for a Januarj" 6 start, will be produced
by Herbert Swope Jr. and directed by Henry
King
Dean Jones wins his most Important motion
picture role to date In MGM's "Imitation
General, the Glenn Ford starring film.
Jone.s wUl portray Billy Sellers, a youth who
suddenly grows up after experiences In Uie
Battle of the Bulge during World War 11.
The studio also signed Kent Smith to portray
the general who Is Icllled in the battle
and whose unit Is saved from destruction by
d sergeant, played by Ford.
Casey Adams Acting Role
In 'Naked and the Dead'
HOLLYWOOD— After an eight months abwnce
from the screen spent In writing music
for a forthcoming stage production, Casey
Adams returns to acting with a role In RKO's
The Naked and the Dead." Adams, who
composes under his real name of Max Showalter.
joins Raymond Massey. Aldo Ray and
Cliff Robertson on location In Panama.
Split Peabody Awards
HOLLYWOOD—NBC-TV and CBS-TV
equaily spilt recommendations for the annual
Ocorge Foster Peabody awards, .submitted
by the southern California selection committee
NBC was recommended for the be«t
news programming

, 2^x
.
;oA
Jac* L. marmtr. ttnttr. pmtdeat o1 W*m«- B^m Piclur»v »nd M*^e TnlUn*.
rtcbt. iLi Mii^nH. dmmt 6al with ".oinoel FoIIct for W.rrwr Bfw production o(
-TW Mc K^ I ' •*»» •« "»' '"»^ J^i"* I ^ inf»mn dirUion . uploiu in World
H»r II ».1W t»r«rr rifleman -llh U»* Fim. wUJ wrtu. produce *nd dirwrt the fUm.
The pi«< eoatrrra •eten cajDp«ixiu tereii roonlrte* and »eTen women.
Fox Claims S60,000
Due From Preminger
iii.rt
. -Pent
Otto
Za.eouiioe' ^niOAJeiA^^,
Pr-/l-i'5er James TWtt returned Irom
^f! •»'.,'T,«-'i -A ' 'l»y»
.r.r,:^./..:^ T;^ lirAift on the
Ki-' Mir"if! H»>nnr n«» president of
V.
nJ/*t.» if 1" ,/'-;/*
• •
/. K liji-week
'S
•
of Nae
a/trr
COOon
Clne-
-'KtoUoD jr, NaUonaJ
from Deri-
Bu( imr« AsTxr. TCF-T^. ;/v*i >/ ^./i.
W 2
UJi,',Ar7 i>.ikitea Ml N«r» Vor* Uj cooler with
20ih-Pt»x Pnxklent Sprros Skouraa on thyt»t\
TV Kliedule.
• • •
West : James Nlcbolaoo uKl Samuel Arkof(.
ciuef e«cuuve» o( AIP. returned from San
Pranciaco where Vaej met with exhibitors
Susan Cabot Will Star
In 'Machine Gun Kelly'
HOLLVV»0

Reserved-Sealers Top
1957 Dallas Grossers
»-«
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Si «Mto ».:
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K Ike 1C>
kcr
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as: :t -open
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'
: KS
—
'Sayonara' 490%; Hard Ticket Shows LOS ANGELES
Spurt During Big LA Holiday Week
'•'•
Cireat upt'iur.s unU .stioiij;
:ibutfd to Ujc local (Irst-run
' :;.!. .ui With all attractions holding at wi-ll
.i!ji>\c 100 por cent In even- situation. "Sayn.ini"
topped all comers with a .smash 490.
;.illL>-.Vfd by hard-ticket "Around the World
in 80 Day.s" which clocked a .socko 430 'Don't
Oo Near the Water" opened with a hoi 380.
Peyton Place" held .stronR with 240 In Its
third Ro-round while "Bridge on the River
Kwal" hit 210 In its second week Arty opener
.\nd God Created Woman" hit i\ rich 280.
|Averog« U 100
Beverly Cooon. Vogobon-Fo>il. 3rd wk 240
Fo. W

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OE Ho5?
NDYOFAIOYI
MIND Of k MONSTBI »
SOUlOfAM
UNEARTHLY THING!
fiom
Uumnvi
•nliereyesOBIREI
in fcer veins
...the blood of a MONSTER!
i
i
,
M
CAUTION
WUB CWIU IMUl WTO* • •
UIT tw»T
j^, „„uo^ "
l»« UW •
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MCW—."''»» •TL'iri-r "-"-H'flWlCMff ^..-r^nlr^ *"""^
nnkl'TC

. . Visitors
. . Many
. Pat
SAN FRANCISCO
R round Ihr World In 80 Days" celebrated Its
firs; yrur ill the Coronet Thentre with nn
annlveniari- party iirmnKed by Hanti.s Kolik'eiil
One of Himius' prize
rs is a beauUful walch from
M f.i Totid Patrons at the EUn-
1 !i.u! .1 Chrl-stnias party In the
the theatre, where cake, cookle.s and
: .1, K i_:I
;i;iiu-h were served all day Ions . . M. A Anilir-i.n,
rilvislon mnniiRer for RKO west coast
'.lira; res. M.vitrd Mark AUlnR, manager of the
RKO Golden Gate here . Tliomjison,
secretary at the Loew's Warfleld. wa,-; vticattonlnR.
The openinjr of "Lt'Kend of the Losi at the
United Arti.st.s Theatre was outstanding, ratmg
atxiu: 100 per cent over average . . . "Sayiinara"
had a record Christmas Day opening,
according to Earl Long, district manager for
Paramount Theatres . to the Row
during the holiday season were few. However,
those that did venture In Included R. E.
Degner. Winters Theatre, Winters: Harry
Weaverllng, in from Seattle's Republic exchange:
Harold Citron, general manager for
North Coast Theatres, in from hLs Los Angeles
headquarters: Mr. and Mrs. Emll Palermo.
Star. Stockton, were along the Row.
.
The PJx Theatre In Plxley closed December
7 It IS owned by Augiist Panero and the
booking and buying was handled by Motion
Picture Purcha-slng Fllmrow exchanges
and clrculLs held ChrLstmas parties
and a good time was had by all . . . John
Cummings. who assisted Hal Gruber here at
Favorite Films exchange was transferred to
the Favorite Films branch in Seattle.
(irnr Klein. Universal, will fly to Dallas as
mOTIOn PICTURE SERVICE C".
Ill HVBf 4T. SJn Fi-uncTscoiZiCal'F.
'~'
2 ycon (or $5 1 I
seticf/ne
representative tor thr San Prancinco ColOR-
.seum 1 11m sale.smen on Febniary 22 . . . Irv-
. . Jerry Olds, auditor
ing M. 'Bud" Levin, for the first time in
Variety Club history, was re-elected to the
l)ost of chief barker .
for Gerald Hardy circuit, died recently . . .
Jack BlunuMifcld, who was seriously hurt In
a plane accident. Is recuperating nicely.
Frisco Circuits Building
$225,000 Sunnyvale Unit
SUNNYVALE, CALIF.— April 1 has been
.set as the target date for opening the $225,-
000 Cherry Chase Theatre under construction
here.
Two San Francisco firms. Sunnjinount
Theatres and Blumenfeld Theatres, are in
partnei-ship In construction and operation of
the new theatre. A spokesman said that a
65-foot wide screen will p)ermit use of all
types of projection systems.
Seating capacity will be 1.000. Parking for
500 cars will be provided.
Minneapolis Station
Buys 52 UA Releases
.MINNEAPOLIS-KMGM-TV has acquired
52 of the post-1948 pictures which United
.Artist-'- is releasing to video. Acquisitions include
such outstanding features as "The
African Queen." "Moulin Rouge," "Red River"
and "Night of the Hunter. ' With these pictures.
KMGM-TV. the only one of the four
local TV stations without any network affiliation.
aLso has the entire MGM video
backlog along with RKO's and part of the
20th-Fox TV library.
Tom Steadman Acquires
Two Florida Theatres
WAUCHULA, FLA.—Tom Steadman from
Charleston, S. C, has taken over manage-
.•nent of the Starlite Drive-In and the downtown
Hardee Theatre. Before coming here.
Steadman was manager of the Magnolia
Dnve-In. Charleston, and prior to that had
been manager of the Colonial Theatre. Canton,
N. C , for three years.
yeot (or $3 ] 3 yrari (or J7
~ Rtmirtoncc Encloicd D Send Invoice
THEATRE _ „
STUErr ADDRESS
TOWN ZONE STATE
NAME
POSITION
mm\c{ THE NATIONAL FIIM WEEKIY 52 issues a year
82S Von Brunt Bl«d . Kontot City 24. Mo
Irving Levin Named
Chief Barker Again
SAN FRANCISCO-Iriing "Bud" Levin,
division manager for San Francisco Theatres,
was recently re-elected chief barker of Variety
Tent 32. marking the first time In the
history of the local chapter that a chief
barker has been re-elected. Other officers
elected were Roy Cooper, first assistant chief
barker. Ted Nasser, second assistant: Jack
Dobbs. property master, and A. L. Pierottl,
dough guy.
Canvasmen are
Bob Bcmis, Jack Blumenfeld.
Al Gruhstick. Steward Klein, E. I
Rubin, and William Thedford.
The committee chairmen arc: ways and
means E. I. Rubin: publicity—Stew Klein:
finance— Al Grubstick: cannlster—Bob Bemis:
sun.shine—Stew Klein: house—Ted Nas.ser.
Officers and canvasmen will be Installed
January 17 at a dinner dance at the Sheraton
Palace Hotel.
SEATTLE
n Ithough the city's motion picture houses
enjoyed a bri.sk business over the holidays,
Filmrow Itself was relatively quiet.
With the exchanges closed midweek, little
activity went on all week and few out-of-town
exhibitors visited the Row.
Cameron Lafleur. 47, stage manager al the
Civic Auditorium, collapsed and died after
a heart attack while at work December 26.
Born in Ontario, he spent his childhood in
Seattle and was employed by the Metropolitan
Tlieatre while still in high school He
had been stage manager at the Fifth Avenue
for 20 years and had been with the Auditorium
two years. Lafleur was a member of
the Scottish Rite, the Shrine, stagehands'
Local 15, and projectionists LocaJ 154. Surviving
are his wife Leona and his parents,
Mr. and Mrs. James T. Lafleur. all of Seattle.
Patrons Move to Other Side
In Duplex Theatre Fire
DETROIT Tlif ;idvanta;;fv of having a
spare theatre handy were eloquently demonstrated
by the Wyandotte Theatre at suburban
Wyandotte—the only duplex theatre
.iurvlvlng in Michigan, with two auditoriums
of 1.400 and 900-seat capacity. The two units
liave been operated together, with only a
-ingle one In operation normally, dependent
'n business conditions
Fire was reported during the evening ,sho«
and the patrons—about 1,000 by estimate
-imply filed over into the other smaller
theatre, where the show went on. Fire was
attributed to an overheated exhaust fan on
tlie i-oof. with damage estimated at about
$300. The unique duplex is operated by the
Down River Theatre circuit.
The shift was handled by house manager
Howard Denial. No smoke entered the auditorium,
but Denial realized that the patrons
would be more comfortAble In the smaller
auditorium with no trace of odor from Uie
burnt -out motor, which was the only significant
casualty.
With Audrey Hepburn In "The Nun's Story'
will be Peter Finch. Mildred Dunnock and
f*ei{Ky A-shcroft
W-6 BOXOFTICE January S. 1958

. . Gene
. . Robert
. . Don
. . The
; Sound
DENVER
Duvsrll
Mirn tuid Kelly Cntwfurd aiv utartuu:
Uu-ir third drivo-ln al ParmliiKtou.
NV M. T)u' iirw ozonrr. lu bo niunod Uir
0«&ts. Mill nccomniodutc Stiti cunt, oiid embody
all or the luto«C linpruvemeiiLx. ConstrucUon
will be done by the Tom OnfriiiK
Oonslniclioi\ Co. Abilene. Tex. It will b

many
happy
returns
of today
Thmnkm to ouf dootonmr most Americans can look forward to
lonKL'r and hai)pitr lives than ever before. Some of our deadliest
diseases have already been conquered ; others are fast bein? brought
under control. Even with cancer, much progress has been made.
Today, more than 800, 000 Americans are alive and well, cured of
cancer . . . many of them, becau.se they made a habit of having thorough
health checkups every year no matter how irdl they felt . . .
many others, because they went to their doctors at the first sijrn of
any one of the .seven danj^er si^'nals that may mean cancer . . . all of
them, because they went to their doctors in time.
To learn h

. . Oo
Chicago Theaire Ads
Double for Holidays
(."HICAOO — lastrnd of the u.iuiU sIhkIc
(»»(!c in U\e dally nmspiipcrs advfrtl&liiK
what Is .'vluiwlnt; ut U>e varlou-s thoatrv.v
•round town, the space wti-s UicrniM'd to two
pagps to present the holiday screen (arc. The
newspapers conilnutM their cooperation witJi
Iree plugs and complinieniary advertlAlnx,
.si as they did durlnR Oolden Jubilee Month
November.
rhe Chicago Tribune. In mnklnK extensive
Mtributlons, has made new product parularly
conspicuous with full page color
s and the use of the slottan. "Oct More
.It of Ufe . Out to a Movie." The
llowing headed the downtown motion picture
llsUnjts in the Tribune on Christmas
Day:
Rejoice in the Blessings of Christmas Day.
Dm^ day. too. marks the dawn of HoUy-
Kls mo.'it bountiful era. bringing eagerly
ut«Hl motion pictures, with many more to
ne m 1958 Pictures of great size and stars.
wondrous color and sound, made for our
immoth screens, to be enjoyed fully and
:npletely only In the motion picture there
New worlds of happiness await you and
ur family this season and In the year ahead
•t Balaban & Katz Theatres."
1958 Production Planned
For T.'Icm in the Net'
HOLLYWOOD— Man In the Net. ' a dramatic
Inner Sanctum mystery novel by Patic
Quentm. has been purchased by the
:.lu-lsch Co for filming in 1958. It was announced
by Harold MlrLsch. president
The story deals with an executive who
gives up his Job to take his wife to a quiet
'"'•rn In an effort to cure her of secret al-
.^olLim When she disappears, the finger
; suspicion points to him.
Patrick Quentln Is the pen najne of literary
^'.'.aborators High Wheeler and Richard
'.

. . The
. . 20th-Fox
KANSAS CITY
K ftilorful »tory ol fiiriy-day moMt-.s in Uii.--
lixulitv. with much of the mntcrlal supplli-d
by Arthur Cole, nppoarcd on the first
page of the Kansas City Stars feature section
Sunday i29i Coles picture appeared
with the story which was spiced with his
personal memories of theatre •firsts" here—
tiie first downtown motion picture house, the
long-defunct open-air theatre In the 31st and
Troost nelKhborhoi>d and the advent of the
niclcolod»»ons Cole was quoted as .saying that
allhouRh the movies have been "ruined" regularly
with each new medium that arose.
Oreater Kan.sjis City today has a seating capacity
in Its theatres Indoor and out> of well
i
over lOO.OOO— an alltlme record Al.so mentioned
as a longtlmer In the business here
was Frank Kellhack of Kansas City. Kas.,
who started as a hand-crank projectionist in
1907.
Ed. Stan and Dick Durwood feted the office
staff with a holiday luncheon party at
EMdy's Monday (23> . Allied Artists
exchange closed early Tuesday i24> for a
pre-Chrlstmas office party . employes
and their mates or dates gathered at
the Kopper Kettle on Highway 71 Saturday
evening i21i for dinner, followed by a gift
exchange and an evening of dancing . . . Boris
Bernardl. Cinerama Corp. manager here, arranged
a supper party and entertainment for
for'^Vour fOX HOLE SPROCKETS
fOR YOUR
PROJECTORS AND SOUNDHEADS
STEBBINS THEATRE EQUIPMENT CO.
1804 WyondoHc Giond 1-01J4 Kontoi City, Mo
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGI
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT
CO
U24 Grand Kontot CItT, Mlitourl
SCOTSMAN ICE MACHINE
MISSOURI THEATRE SUPPLY CO.
115 Wmi I8ih St.
Baltimore 1 3070
Kansot Cit> 8, Mo.
RCA THEATRE SUPPLY
DEALER
ATIENTION, DRIVE-IN OWNERS
Doft't r»con« of rcploee tpcokcr unit* onrll
rou hov* tr»«d SPfAKRITt A rwolutionory
tormuto for pratcrvtng tpeokcr conct, otto
rvttom Idt to old ipcoken Guorontcc »otl«-
f octton
SHREVE THEATRE SUPPLY CO.
1)7 W».t lltk MA 1-7I4* K«fMM Cltr. M«

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH
FRENZIED ^BLOODCHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
BODY Of A BOY!
MINOOfAMONSTW!
SOmOTAN
UIKARIHLY THINGI
.4
mntw
mhereyesOfSIREI in her veins
...the blood of a MONSTER!
///>>!
)>irv
>fe
'4/:^
•Ui:
liENAGE
TUm
w\ Bsstu N1LUS coMis'. mw mm gmt coH*»t
'Vv^
W>-»5
It
K:^
DRACULA
will GIVE WU NlfiHTM/IRES FOREVER
''»«tl XiHlD court
CAUTION
nnkJ'T

Albert
. In
. . We
. . Realart
. . Dan
. . . Tom
Happy
. . Walter
. . Edwin
. . Kermit
. Sam
February
. . Buck
. .
ST.
LOUIS
,
.
i using a
1110 OII«i

Allenta—Welnvt
Aflrr
L. J. Duncan Receives
Cable Theatre Okay
U>i>T ruIM". tVA - L J Uuiicdii, opt-rii:.ir
of tlir Al-Dun Aniu.semrnt Co here, will
b* »blp to oprrntc closed circuit telcvbilon.
or homp thratrr telovlslon. (or 30 yonrx horr
by vlrlur of a spfcliil ordinance piuvit-d liust
week in a callrd s«>^slo^^ of the city council
The ordinance l> ulmost identical wlUi u
Mmlllar document pius^-ied recently by the
Lanect council.
Duncan now is furinlnK a corporation to
iet up the local communlcatlon> operation,
and he said detalU will be announced Inter
Specifically, the ordinimce Rives Duncan
authority to operate an electronic home theatrv
and a clc»ed circuit .system for the purpose
of receiving and tran.smlttmK by nieon.s
of a coaxial cable. televLslon broadcasts and
other electronic communications of plcturei>.
>ound and other signals to televLtlon and
other rccelvlnR .sets of subscribers to its
services
Initial plans. Duncan .said, call for sub-
^CTlptlons to a ser\'lce that will deliver pro-
Krams over three or four channeLs by mean.s
of a cable. He .said the corporation will lay
the cable and make the Installations In the
individual home.s
Blind Picture Fan Likes
Westerns, Love Stories
MI.\MI—Wometco admits sightless persons
free to all theatres, and therefore Ruby
Cain, cashier at the Essex, returned the admLsslon
money to David C Hurst, who had
come to the movies with Mrs. Hurst to celebrate
her birthday.
Hurst refers to his wife as his "explainer"
because she occasionally whispers descriptions
so that he can more easily follow the
action He makes his living playing an accortllon.
thousands having seen him at the
jal-alal fronton and the Hialeah racetrack
For diversion he goes to the movies, and has
•p«cUl favorites Instead of musicals, as
might be expected, he likes westerns and
romantic dramas Music, he says, he can get
on his radio at home. Television he doesn't
care for—too much action and not enough
dialog.
The Euex picture was "Jatlhouse Rock."
and Hurst liked it although he Uked Presley
better Ui "Loving Vou." which made him
Tuf a mnrp admirable character
Produce
Adoption' Shorl
H. .: ; v.v. .. ,[•) it AiiY. an auxiliary of the
Lot. Angelea County Bureau of Adoptions has
sponsored the production of a short entitled
"Adoption." starring Pearl Bailey, fi
Its current all-out drive to find home.s fo:
•doptable mlnortty-group children The picture
was produced by Oeorge Btlson with
the cooperaUon of the 20th-Fox studios and
the RcUrwood guilds and unions Bruce Btlm
directed.
.VTI.AM \ UOMl'l SI'Kl \I)> « IIKKK—Thr WO.MIM of \ll.iiil.. ^prcid li.i|.plnr»s
.It Chrlstin.istlnir to nirinlMTs nt thr S;>lv;ktli>n .\rmy (iirls ( luli .iiid tlir riilrrl.v folk
.It thr ll.ittir Hill ll.ivrn. Thr Rlrls wrrr ({ursts ill .i parly hrUI >Iniid.i> .iftrrniHiii nine
d.iys hrfiirr (hristmxs at Ihr Coliimhi.i MTrniiii); ruiini on Ihr Kii«
. Ihr shiiHing
of "tindrrrlla. doii.ilrd b.\ Hiiriia \ Kt.i .iiid thr IxHilhiiirn. gifts wrrr dlstrlbulrd.
Thr pirturr alxivr shows a itroup of WOMi'l members and elderly people at Ihr Haltlr
Hill party given there by WOMPI.
No 'Commandments'
On Sunday at Decatur
DECATliv. \\..\ The city comml.sslon approved
It .special pt'rmlt to allow .showing of
"Tlie Ten Commandments" on two Sundays,
rontingent on approval by the Decatur Better
Films Committee and the Decatur Mini.sters
A.ss'n. The Better Films Committee endorsed
the Sunday showlnu but a letter from the
preachers group .said it would neither approve
nor dl.sapprove the showings. City Manager
John D. Powell .said the letter noted
.such a dceislon was up to the municipal
government.
Commission chairman J. F. Redding, after
consulting with Powell, ordered that the application
of Storey Theatres, owner of Decatur's
only film house, for permission to
show the film December 28 and January 5,
be rejected. Sunday shows are banned by
city ordinance
Betsy Theatre Reopened
By Sevier Theatre Corp.
ELIZ.\BETHTOX. TENN —Tne Be'-sy Theatre
has been reopened by the Sevier Theatre
Corp. of Johnson City, with Earl Snodgrass
as local manager for the circuit. The Betsy
is open 5:30 pjn., Monday through Friday;
12:30 Saturdays, and 1:30 and 9 p.m. Sundays.
The Sevier circuit also operates the Sevier
and Tennessee theatres In John.son City, as
well as the Skyline Drive-In on the Jonesboro
highway and the Jackson Theatre in
Jonesboro.
Peter Baldwin to Accept
HOLLTWOOD— Actor Peter Baldwin wUl
accept the CalUomla Federation of Women'.s
Clubs Movie of the Month award for Perlberg-Seatons
"The Tin Star" Baldwin u
featured In the picture
'Legend' Rales 125
As Memphis Leader
MEMPHIS .M. !.,.:i,
•
runs
were enjoying
excellent busine.vs during ChrLstma.s
week. Starting Chri.stmas Day. all first runs
reported attendance started picking up All
had special pictures for the holiday week.
The la.st full week of fllm.s. however,
showed only two first runs above average,
(Averoge \\ 100)
Moico—P«iTl (BV) 90
Poloco Bottlr Hell 'OCA), H*ll In KerM (OCA) 90
State— Lc9cnd o» the Loit UAI I2S
Sirond- Eighteen and Anxtoiu iRep) . . 80
Warner—.Motorcycl* Gong (AlP), Sorwtty CM
(AiP)
no
Dick Miller, Sustm Cabot and Richard
Devon star in 'War of the Satellites." latest
Roger Gorman production for Allied Artists.
Ai o icrean gome,
HOUYWOOO tok«« fop
hoooTL At a box-offica ot-
Iroctioo, it it wifhoot tquol. It hot
b*«n a (ovofit* with thaatr* goari for
ov«r 15 fO

. . T
ATLANTA
p^ntinuunt (uilf Thrj»trr> b.iinr Cliff Wlls] Morrti Avenue Phone ALpJn« 1-1463
Birfninqham 3, Alobomo
SPECIAL TRAILERS
Quaiitf and Serr/ce
S«rvinQ theotrei in rhe South for 36 yean
13 cents per word
Lowcjf Coif Anywhere
STRICKLAND FILM CO
:20 Phorr Rood, N E Atianto

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
CAUTION
THE MOST GRUESOME
HORROR EVER SHOWN!
NOT
FOR THE
SQUEAMISH! FREE
FIRST-AID AND
SMELLING-SALTS!
nnW'T^O**^ ^^'^O"^
U//in|||||n FOR PEOPLE WHO OCCfRANKENSTEINS
UUIl I DINNER! fTHnninU faint easily: OlC MONSTER in COLOR
CONTACT YOUR
^nX&nnaXianjajL
EXCHANGE
rrOL RELEASING CORP
W M mCHARDSON
44 Wolron $fr»«t. N W
ATLANTA 3. GEOHGIA
AMERICAN ASTOR PICTURES
R F PINSON
21 S Wnt 4(li StrMt
CHAILOTTE 1. NOtTH CAROLINA
COLONIAL PiaURES
R V REAGAN
492 So Srcofid Strc«l
MEMPHIS. TENNESSEE
CAPITOL RELEASING CORP
R C PRICt
137 Fonytkc Street
JACKSONVILLE 2, FLORIDA
HAROLD F COHEN ENT.
HAROLD F COHEN
ISO So Liberty SirMt
NEW ORLEANS 12, LOUISIANA

. . Henry
. . After
. . Alice
. Sheldon
NEW ORLEANS
n rnund the clock part>'lnK stArtlng with the
clo^i' i«r buMiu-.Ns Bt nixin imd on through
:'. 'Urv lotiK- rtfKT dusk reflected the Chrlst-
.n;iv -pirlt on Christmas E\'e up and down
Kilinrow Amonx the excJiances who stneed
their annual (e.stlvltie.s complet

Waytu-
Two Sfarslo Appear
At 'Cowboy' Premiere
OKLAHOMA CITY-OUn:
mtl Jack
Lcmmon. stars of Colunibui j'y." will
bp hcrr m coniirctlon with a special world
prcmierr .showini: of ihc super- western, proceeds
of which will go to the buUditiK fund of
the Nation*! Cowboy Hall of Fame. Tlie
•
Tuesday i7> event coincides with groundbreaklnK
ceremonies for the Cowboy Hail of
Fame and the convening of the Amerlciin
Cattlemen's Ass'n
Columbia had scheduled the release of
Oowboy In late March, but agreed to rush
through the first print of the Technicolor
film In time for the l)eneflt showing at the
Center Theatre. This was accomplished
UuVf ly through the efforts of C. A. "Dewey
GtbtM. Columbia manager here. Ford and
Lemmon are to appear on stage at both
TUe.%lay performances, at 8 and 10 p m..
according to Howard Fedderer of the Center
Theatre After this special showing of the
film. 11 will be withdrawn from distribution
until Lace in March
Tickets for the world premiere, which went
on sale several days ago. will benefit the
Hall of Fame and are considered a bargain
by the spon5ors. as each purchaser not only
will see the !ealrnlliip. Dusk Drivr-lii. CrorKrtonn : Lonjc, Monohans Drlvr-In. and Jack
Karr. Trail. Housloii. Srated: Skeel Noret, Sk>Tue. I.amcsii; Bob Davis. I'rrrln. Sherman:
S. H. Itakarich. I.onp Star Theatres, Dallas: K. K. .McDanirls, Havou at La
.Miirque: Kddir JoM-ph. pn-sidriit. Kddir Joseph Theatres. .XiLstin; Howard Cox, Mulrshoe
at .Muleshot-: \V. K. ( elng
received from drive- In theatre operators in
all parts of the nation for the three-day event
In the Baker Hotel. Convention dates are
January 19. 20 and 21
W C. Cox. program chairman, has announced
that Gordon McClendon. president
of KLIF. will be one of the speakers. Cox
said that McClendon's address will typify the
theme of the convention—that on exchange
of Ideas will enable the drlve-ln operators to
face 1958 with faith and optimism In the motion
picture Industry. Cox described Mc-
Clendon as "one of the miracle men of the
industry." who had demonstrated ability to
produce "unimaginable" gros.ses with old plcture.s
by using a new type of presentation on
radio
All phases of the drlve-ln theatre buslne. Ol ST. S.Jn t'.l'i. C.ili''.
BUFFALO COOLING EQUIPMENT
3409 Oak La«>. loom 107 BUFFALO ENGINEERING CO., INC Dollei. Ttiai
BoxorncE January 6. 1066
SW-1

^^m
OKLAHOMA CIU
T i . lirirrith. former head of Orlffuh Amusement
Co. and Consolidated Theatres,
now living In Callfonuti. was back in town
rent ^uul mnklnK new
on<
with son-ln-lftw
Kcnn m.'wii .in: mmhiv Griffith was the
founder of Variety Club of Oklahoma and
was lUs first chief barker. A party was arranged
for him at the clubrooms In the Blltmore
the nitthi after Christmas A few of
those on hand to greet him were Chief
Barker cent
of all the theatres in the state, which will
honor the pass. The pass Is folded eight times
to fit in the lawmaker's pocket or billfold.
This is the third year such a pass has been
presented to the lawmakers by Texas COMPO
members and each year the pass has grown.
This year's pass carries the names and addresses
of 26 additional theatres not represented
on 1957's pass. The pass Is signed by
Texas COMPO's general coun.sel. W. O. Reed,
and countersigned by a different exhibitor
chairman in each of the state's 31 senatorial
and 150 representative districts as well as
the 22 Congressional districts.
Texas exhibitors have hailed the pass as a
symbol by which they can display their
strength and unity in a concerted industry
effort to prevent burdensome local, state and
federal taxes on theatre admissions. The
group was able to raise the exemption on the
state admission tax from 80 cents up to and
including one dollar in April 1957.
"This tall Texas size pa.'is is quite an accomplishment
for the motion picture Industry."
said Kyle Rorex, executive director of
Texas COMPO. "and plaudits are in order for
the circuit and independent exhibitors in
Texas who have granted permission to participate
with their theatres."
Included on the pass are all theatres of
these circuits: Interstate. Jefferson Amusement
Co.. Rowley United. Frontier. Phil I.sley.
Wallace. Mart Cole. Hall. Leon. McNatt. Mat-
.son. Frels. Lone Star. Weisenburg. Adelman.
Scott. H&H. Glas-scock. Cinema-Arts. OK
Theatres. M. Mitchell. Trans-Texas and Border
Theatres, as well as a majority of the
independent theatres of the state.
Production Conferences
For Steinbeck Story
HOLLYWOOD— Marking his Initial venture
as an independent producer. Kevin
O'Donovan O'Clory left for London to confer
with Anthony Darnborough. J. Arthur Rank
producer, on the picture he is producing and
directing in collaboration with author John
Steinbeck called "Treasure of Gorda Cay"
Steinbeck will do the story nnd work on the
screenplay of the film, which Is scheduled
to be lensed In the Bahamas.
O'Clory was a.ssoclate producer on .\Iike
Todd's "Around the World In 80 Days." and
director of "One Road." a Filniways production.
Hire Helen Hayes' Son
LOS ANGELES—James Mac Arthur, actor,
who Is the 19-yenr-old son of Helen Hayes.
iictrc.ss. will earn $2,500 a week next summer
on vnrHtion from Harvard University. Judge
Harold Schweitzer has approved a contract
between Mac.Arthur and Wait Disney productions.
If options are picked up, he can be
earning $3,500 a week by the time he's a
senior.
SWii BOXOFFICE January 6. 1958

HOUSTON
•Thp \ arlriy Club will movf Januar>° 2 to nev;
qunrt«TS above the Troubador Club. 9530
South Main St Prfscnt quartiTs nbovc tht-
DlnK How Rf.sUurnnl clcst-d tx-cembcr 21 In
prfparntlon for the move It's the second
move in a year (or the club, which for a
louK time was situated in the downtown
MonlaRU Hotel.
The llarrU (^unty Krand Jur>' Is probing
teenage viuidali.sm connected with the November
27 mldnlRht fracas which caused over
$1,000 dnmaKe to the Brunson Theatre, Baytown
Tlie Jury called about 20 tecnaRers for
questloninK Five teenagers have been
charged with malicious mLschlcf. This time,
says Rufus Honeycutt. district super\l.sor for
Brunson Theatres, the police won't forego
prosecution even If parents plead for It and
make restitution Police listened to the parents
and the politicians a year earlier after
a Halloween outbreak at a Baytown drlve-ln
but It didn't prevent this year's doings.
Life maxaxine and three local dallies covered
the unprecedented dog matinee December
17 for "Old Veller" at the Metropolitan
Theatre The picture was given Its world
premiere at the same theatre ChrLitmas Day.
For the special matinee, however, dogs accompanied
by humans were admitted free
and a "goodly crowd" responded, according
to Jubilant John Arnold, assistant city manager
for Interstate. The dogs could enjoy
bones at the concessions stand—three bones
for a quarter, with butter a nickel extra.
Each dog also received a free package of
frozen dog food. The animals were well be-
RCA SERVICE COMPANY. INC
P 0. Boi 3S02S. Air Lawn Station
Dollot, Tnai Fleehrood 2-3911
haved. according to Arnold, and no major
rli-aiiup wius neces-sary. E>i'en the miniature
(ire hydrant In the lobby apparently wa.s
ju.st there for looks and proper atmosphere
Tlie Prc.vi put the stury on page one. while
the Chronicle and Po.st al.so gave generous
coverage. Interstate publicity chief Art Kal-
Zen of the Houston office was holding his
breath, waiting for the next ls.sue of Life
. .
Author Kred (Wps

Here's Exhibitor Who
Keeps His Grosses Up
MINNEAPOLIS -Trd MoJin.
who optTUles
rsvc tttfulrFA in U\t Twin Cities. ot>sorved a
nrrry Chrtslmux and looks to a prospi-ruuK
New Year!
Local industry observers believe his operalions
are exceptionally profitable and apparently
are more than holding thfir own
with television
Here in Minneapolis. "Around the World
m 80 Days' has racked up Its 35th bUc week
and still IS kouik strong at Mann's Academy
His 400-seat World Is considered In local
Industry circles to be the biggest Minneapolis
showhouse moneymaker And at his Suburban
World, where he plays mostly firstruns
of foreign pictures, grosses have been
consistently healthy, too.
Mann's other two holdings, the St. Paul
World and neighborhood We.stgale. haven't
been doing too badly.
The local World provides additional evidence
that the public here still Is respondlnt;
Ui usual record-breaking fa.Khton to mcut
topnolch pictures regardless of TV. Tliere
"Les Girls recently finished eight big weeks
"
and could have remained longer profitably
except that it was necessary or advisable to
date in "And God Created Woman." which
has t)een a boxofflce sensation In New York.
The World played "The King and I' 12
»eek.s. "The Country Girl." 10; "Anastasla"
and "Not as a Stranger," 8 each, and "The
Rose Tattoo." 6. Mann obtained such blockbusters
mostly on competitive bids. Considering
the theatre's small capacity Its
grosses have tieen almost Inconceivably fan-
Utstlcally large and still are.
During the past year Mann expended approximately
$300,000 to partially rebuild. Improve
and modernize his Academy and Minneapolis
World. He also expended a sizeable
sum on the Suburban World.
The World is the only Minneapolis downtown
theatre providing free parking after
5 pm and with a regular $1.25 admission.
The Academy Is the only one selling tickets
and gift certificates on credit at the downtovn's
leading department store
Pioneer Circuit Managers
In Brainstorming Meet
CARROLL U >:>, .\ -Pioneer Theatre Corp
managers met at the Burke Hotel here recently
E^ch of the managers brought a
(uest and the group participated in a onehour
brainstorming session on the problems
'
honr to increase adult attendance at mo-
•n picture theatres.
Thone present were urged to express any
Ideas they had on the subject. Tlie entire
Ume was devoted to listing ideas.
Some 75 Ideas were tabulated during the
ur These .tuggestions will be .screened for
.-nsideratlon by the corporation. A luncheon
and buslnesA meeting made up the rest of
Uie program for the meeting
Jonnal»tc
ASC Names Jerry Slater
To Minneapolis Area
MINNEAPOUS- American Seating O
luis appointed Gerald "Jerry" Slater a.s ItA
company repre.sentatlvc
in U»e metropolitan
area in order
to provide better ,s l,.iii> .; i-u.iiMi. who
has been with the Reld H Ray Film IndUA-'
tries. St Paul, for 22 years, has been appointed
di.itrlct manager for the screen
advert Using division of the firm
He will be In chark'c of local and national
theatre screen ndvertLslng sales In North*
Dakota Thl.s i.s ramlltar territory to Fuehrer
as he is a former resident of Pargo
•OONTON. N. J.
BoxorncE January 6. Ima
NC-1

. Personnel
. . Don
, Gene
D E S
MOINES
p*llmrowrrs hrre Vkcicusiii- Juc J.icoU- .u^ m a
munuKPr of the Columbia exchaiiKe. Joe.
former Omaha manager, will now serve as
manacer of the combined offices. He and
Ben Marcus. dLstrlct manager, worked with
local employes, malclng arranstemenLs for the
new arraryjement , Past, former
Universal salesman, was a guest on the Row.
Gene and his wife Dorothy will be here In
the states until February. Tlifn they will
return to Tokyo, where he Is stationed.
.
ScTeral .screeiungs were held during the
holiday week. Lou Levy screened "I Married
a Woman" at the Paramount screening room
December 28 A screening of "My Man Godfrey."
new P&ramount picture, was held
December 19. "Bonjour Trl.ste.sse" was shown
December 30. also at Paramount . . . Barbara
Hinote and Joyce Brain, both of Paramount,
visited relatives In Unlonville during the
holidays Hicks, former Paramount
manager, was In town for two weets during
the holidays. The Hicks sold their home here
and have bought a house in Cincinnati,
where the family wiU join Don in mid-January,
thus making the move to Ohio really
final. TTieir many Iowa friends wish them
happiness in their new exchange and home.
.
Howard Dunn, MGM sale.sman. Is on vacation
of the Rlvola Theatre.
Oskaloo.sa. had a Christmas party at the
home of Mr. and Mrs. Bob Hyde December
The Lorlmore Tlieatre has launched
19 .. .
a merchants ca^h night each Saturday, with
merchants of the community cooperating
with the theatre . . . Many Iowa towns had

i
DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
Si^iH«RuoK.i«,mrB.ututtfr.jmTiu«f
PAIITinid
THE MOST GRUESOME
l/HU I lUn HORROR EVER SHOWN!
nUI SQUEAMISH!
rnrr
first-aid and
riiLL SMELLING-SALTS!
nnkl^TCOME BEFORE
Uf A nU|||nFOR PEOPLE WHO CCC
UUn I DINNER! llHnllinU FAINT EASILY! OLL
FRANKENSTEIN'S
MONSTER IN COLOR
CONTACT YOUR
'ntiBn/iaiioruiL EXCHANGE
INDEPENDENT FILM DISTRIBUTORS
DONALD I SWARTZ
101) C«>r>« A'tnv*. Nortk
MINNEAPOLIS ] MINNESOTA
INDEPENDENT FILM DISTRIBUTORS
MOiter ANDEKSON
706 Wctf Stott StrMi
MILWAUKEE }. WISCONSIN
HOLLYWOOD PIGURES.
MtYtd L STfllN
I SOI Oottnport Strral
Omaha, neiaasica
INC

. The
. The
. . The
.
. .
. .
. . Herman
Pew
. E>ma
. . Mr
MINNEAPOLIS
•Thin i-lt) will bo Wfll reprt^ented at the
Vttr;f'-v International convention In Londi'ii
in April Loral Variety members already
^l^'I'.lil up to take the trip abroad and also
•.
.-u o'.hrr European cities. IncludlnK Parl.s
i.iid H.iMii-, include Chief Barker Joe Podolul!.
Sun Heller. Maltland Frosch. Martin
Stein. Sterling Jones. James Zlen. Dan Peterson.
Bob Karatz. Sam Kaufman and Alexander
Rubel. All except Frosch. who is unmarr.ed.
will be accompanied by their wive.s
The Jaunt, of course, will Involve a considerable
expenditure and indu.stry members are
eniphasiz.inK that those exhibitors making It
boast other interests than their theatre.'- and
thus can afford It.
\\jltrr iMdceon will be at the Lyceum
SJSa JSRl Bsa Si aSE SKIR^ S»S B» SS( »1 3S3BS 3S»R
S Season's Greetings 2
^
to All I
i
8
K^^
CO-OP THEATRE
SERVICES
BILL
BARKER
BETTY ROBERTS
SS i^a IS £» ea ^fi! £S ^S !£» ES ES Xfil£»£S £a
MORE THAN THEATRES
300 ^"^^^"^^
Northwest Sound Service, Inc.
(MirsFOtAusrsrMS)
73 6l«nw**4 • MINNIAPOLIS • Fadcral S-01 94
Sou ncJ
and
S
2
January 15-19 In the 'The Happiest MUllonitirf
Currently. Joseph Schlldkraut. who ha.--
appeared In many movies. Is being seen at
the theatre in "The Diary of Anne Prank"
Avalon held "Becau.sc of Eve" for
a fourth week . neighborhood Nile
and Camden theatres brought back two Debbie
Reynolds' pictures. "Su.san Slept Here"
and "Tammy and the Bachelor." on a twin
bill day and date last weekend.
Variety Chief Barker Podoloff and Gilbert
Nathun.son wfic recuperating at home after
minor surgery at Mount Slnal Hospital .
Ted Mann announced he will not be a candidate
for re-election as president of the
local exhibitor organization . Lyric
was closed for two days prior to the Christmas
start of "Ralntree County." On one of
the two nights there was an Invitation showmg
of the picture to a capacity audience .
Bill Volk. circuit owner, left on a vacation
m Florida.
.*l Kosen, who is the manager of the "The
Diary of .Anne Frank" company at the Lyceum,
is a brother of Eph Ro.sen. MGM assl.'-tant
branch manager and city salesman
He was managing director of the Century
here when It opened with Its first Cinerama
picture and held that post for a long time
before resigning ... All 20th-Fox salesmen
were in town for the holiday period.
Norman Fyle, MGM explolteer headquarteniiK
in Chicago, was here workiiig "Raintree
County" . . . Jess McBride. Paramount
manager, visited relatives in St. Louis .
Herb Buschman, UA manager, was vacationing
.. . Reno Wilk. Triangle Outdoor Theatres
general manager and partner, is
spending the winter In California.
NATIONAL THEATRE SUPPLY
W. M. "BILL" ALLISON
307 No )6tli S> Omoho, Neb
Problems ?
Projection
No matter whot equipment you arc now using, you'll profit by
consulting with WESTERN for—
PARTS, SERVICE and TECHNICAL KNOW-HOW
9.*tiyn.
to keep those potrons coming with
^^^ SCREEN
Let us show you the
many odvantages of
notionally fomous
WESTERN
THEATRE SUPPLY CO.
;i4. Kiither Gre«n, owner of FEPCO Theatre
Advertising Co.. and Harry Humphrey.
a.s.soclated with the Field Paper Co..
were married the day before Christmas . . .
Mr. and Mrs. Ray Brown of Harlan have
left on a 30-day vacation and their son-inlaw,
Jamie Booth. Is carrying on the theatre
operation during their absence
Raltt. exhibitor at Genoa, has Just relumed
from a trip to Colorado.
Joe
. . .
Bill
The fapllol Theatre at Hartley. Iowa, has
reopened under new management .
H Jacobs, manager for Columbia In
. .
Omaha,
and salesman Ekl Cohen visited the Des
Moines office over the weekend
Collier, manager of the Highway 50 E>rive-
In in Kansas City, was here Christmas to
visit his brother. Bob Collier, who Is manager
of the Golden Spike Drive-In here
John Creston. owner of the theatre at
Humphrey, and the Lions Club are continuing
negotiation.v and a deal is expected to
be closed soon whereby the Lions will take
over the theatre . . . S. M. John.son Is now operating
the Newman Grove theatre on a onechange-a-week
The theatre at Os-
basis . . .
mond will continue to operate on a onechange
basis with the cooperation of business
men . Hallberg. new manager of
the 20th-Fox exchange here, has purchased
a home in suburban Ralston . and
Mrs. Ralph Morgan of Chanute. Kas.. were
Christmas guests of Mr. and Mrs. Jack Renfro
of Theatre Booking Ser\'ice. Morgan,
brother of Mrs. Renfro, formerly was in the
theatre business in Kansas City and Omaha
and is now with an advertising concern.
.
Glenn Leonard, owner of the State Theatre
at Auburn, closed Christmas E^'e so patrons
and employes could participate In
church and family activities. He said It was
the first such action since 1940 . . . Marie
Cogswell of the United Artists staff said her
son Kenneth promised to be home from
Japan for Christmas. He made It — on
Christmas morning . DeLand. UA
booker, went to Osceola to spend Christmas
with her family exhibitors were on
the Row: Jim Travis. MUford; Scotty Raltt.
Genoa; Frank Good and Dick Johnson. Red
Oak. and Charles Thoene. Lyons.
Show Ads to Shopper
In Strike at St. Paul
ST 1>AUL- Uk-u; liualics .ire advertising
in a weekly 16-page shopping guide sort of
newspaper now being published becau.se of
the strike that has closed down the two
dailies here The circulation Is 126.000 each
i.-wue.
At this writing, the theatres hadn't taken
pace In a tabloid which the Twin Cities
Newspai>er Guild and other unions involved
in the walkout are publishing six days a
week Its .sold only at newsstand.^ and at
drug and grocery stores thrvmghout the city
at a dime. The 22.600 first edition run went
like hot cakes. Tliere's no carrier .service
Charles WInchell. president -general maii-
.luer of the Minnesota Amu.sement Co.
United Paramount!, which has two first-run
theatres here, -says that business at these
houses has been holding up to "normal" or
better without the newspajier advertising
.md publicity The chain has increased its
radio and TV spot announcements.
NC-4 BOXOFFICE January 6. 1958

New Art House Opens
In Cleveland Xmas
> : ! . : ANl> Till- ContmcnUll Art Tliciiur
; .;:iuTly the Windanicer Thwitrc. rrcfntly
acqulrt'd by the Art Theatrr OulUl
which opcratf-s a circuit of 11 art houses In
ten cities, has bean rcdecoruted In the style
adopted by the circuit and opened Chrlstmai.
Day •Tlje Smallest Show on Earth."
The policy at the ContlnenUl will be the
same as has been successful the past seven>l
years at the Heights Art Theotre In Cleveland
HciRhts, namely two performances every
evening Monday through Thursday; three
performances on Friday and Saturday and
four performances on Sunday No ciilldren
will be admitted unless accompanied by an
adult As nt the Heights, students will enjoy
a special discount rate of 90 cents. The
established admission price at both the
Heights and the Continental Art Is $1.25.
Ample parking space Is provided.
As In all of the Louis Sher-Edward Shulman
art houses, no concessions of any kind are
sold. However, free coffee will be served in
the newly built lounge, which Is one of the
features of the art house plans executed by
the Stephen Ely Studios of Columbus. Displays
of paintings by local artists and art
exhibits, including ceramics and photographic
works, take the place of advertising
lobby dLspIays.
Nlco Jacobellls has been named managing
director for both the Heights and the Continental
Art. Ray Zeller Is appointed house
manager. Announced to follow The Smallest
Show on Earth" at the Continental Art are
"Sins of Casanova." "The Devils General."
"A Novel Affair." "A Girl In Black." "Maid
:ii Parts." "Lover's Net" and "Silken Affair."
Christmas attraction at the Heights Art
Theatre Is "And God Created Woman " Other
attractions lined up by Manager Jacobellls
include "Brothers in Law." "Passionate Summer."
"Mademoiselle Striptease" and "Stella."
Kentucky Exhibitors Seek
Admissions Tax Repeal
CINCINNATI .A :. .n.D. i ,: ii.. .tinKs have
been held throughout Kentucky by officers
and directors of the Kentucky Ass'n of Theatre
Owners, concerning repeal of tax on admissions
over 50 cents. The legislature meets
this month and KATO Is hopeful of being
successful In
having this tax eliminated.
TbOM conducting tax meetings were Gene
Lutes. Frankfort, president of KATO; James
Denton. Owlngsvllle, first vice-president and
field representative; Lou Arrou. Louisville,
and R. D. Overstreet. Louisville. Towns where
meetings were held were Ashland. Corbln.
Paducah. Bowling Green. Owensboro. Frankfort.
Lexington and LoulsWtle In Kentucky
•nd Cincinnati In Ohio.
Detroit Dcrylight Lodge Elects
DETTROIT—George Rapp has been elected
worshipful master of Daylight Masonic Lodge
525. succeeding Harry Williams The member.ihlp
largely Is made up of showmen Other
new officers: wardens. Sidney Gould and
Sherwin Vine: treasurer. Joseph Brown; secretary.
Phil Majeskc of the Roxy Theatre,
deacons. Max Pearl and Nathan Dworln;
stewmrds. Hy Jacobn and Leo Ma«ld. associate
tnrards. Frank Brlckman and Lenter Gilbert,
chaplain. Harry Williams. tUer. Paul
Pitcher Jr
Cleveland Showmen Plan
Institutional Ad Drive
CLKVKLAND A group of leiidmt! exhibitors,
including national and independent circuit
heads, met In the office of Louis Weltz,
executive secretary of the Clevelar>d Motion
Picture Exhibitors A.vs'n, to dl.scuss Initialing
un institutional advertising ciunpulttn In
greater Cleveland.
Purpose of the campaign Ls to arouse general
interest In motion pictures, to re-e.stab-
Ush the family theatre habit and to bring
more people Into the theatres.
While nothing definite was decided, one of
the top Items of discussion was whether to
pinpoint the campaign within a specified,
concentrated period, or to make it a continuous
plan of advertising.
Whether anything concrete develops from
this meeting depends upon the success of
industry leaders in convincing area exhibitors
of the necessity of contributing to the
cost of such a campaign, if they want to .survive
the present trend away from films.
"Surely." said Leonard Greenberger of the
Falrmount Theatre, one of the enthusiastic
proponents of the campaign, "each of us must
-spend a little money in order to protect our
large theatre Investments.
"We know from experience that even today,
when we play a picture that pleases the
Upgrade Detroit Quartet
With New Carpeting
DETROIT—A number of exhibitors are
taking advantage of the yearend lull to do
some refurbishing. Nylwood carpeting was
laid by National Theatre Supply i Clarence
Williamson, manager) In the Capitol at Flint;
Berkley at Berkley, operated by John Igna
and Vincent Lalca: Civic at Detroit, operated
by Joseph Miskinls. and the Allen Park,
flagship of the Nick George circuit in that
suburb. National also is Installing Simplex
XL projectors and sound In the Ramona
Theatre, east side Detroit house, for United
Detroit
Recarpetlng activities at these theatres are
Indicative of a trend to upgrade theatres, not
only here but throughout the country'. Exhibitors
are showing Increasing Interest In
renovating their houses, with much emphasis
nn both recarpetlng and reseating
Capacity at 'Sayonara'
I'rrr.sBUHOH Pre^s Old Newsboys, their
Workers and friends filled the Stanley Theatre
for the sp)eclal premiere of WB's "Sayonara."
a benefit for Children's Haspltnl
More than 3.500 attended. The Stanley management
stated that new projectors had been
installed for the premiere. This Ls the 16th
the exhibition
year that WB has given freely
of an unrelea.scd picture for the hospital
fund.
ATM Meeting on 22nd
Diliu IT -Allied Tlicalris of Michigan
ti.i -,1 .; iKjned the dote of the January board
meeting to Wednesday the 22nd to avoid
conflict with yearend and holiday activities
The December meeting was held «arly in the
month for similar reasons
public we fill our scats. So wo have proof that
there U public Interest In movies as shown
in our movie theatres. Todoy wc. In greater
Cleveland, have a greater population than
ever before. These people have more leisure
than ever before. Therefore. It Is safe to say
that we have a greater potential audience
than ever before. It Is up to us to direct
these people Into a desire to spend some of
their leLsure time regularly at our theatres.
We'll have to work harder than ever before
to do It. but with a good Irustltutlonal advertising
campaign, conducted by one of the big
advertising companies. I think we can do the
job, not only of filling our seats but of performing
a civic service by appealing to family
patronage. It now remains for us to sell to
all theatre owners the basic thought that
they must .share In the cost of this campaign
for their own survival."
Present at the initial meeting were Frank
Murphy, Loew's Tliealres division manager:
Sam Schultz. Selected Theatres: Marshall
Fine, As-soclated Theatres; P. E. Esslck and
Ray E.sslck. Modem Theatres circuit; Joe
Rembrandt. Center-Mayflcid Theatre. Cleveland
Heights, and Ellet Theatre. Akron;
Leonard Greenberger, Falrmount Theatre.
and Louis Weltz.
Holiday Cooperation
By Detroii Houses
DETROIT— All major first-run theatres
cooperated in a, public expression of goodwill
and cooperative promotional effort for the
good of the industry over the holidays. A
special layout. 6 cols, 2':t Inches deep was
used in both local papers on the theatre
pages. A cut of a Jolly Santa Claus was at
the left, with a streamer headline, "Holiday
Show Time—Six Big Shows Downtown!"
Underneath was a series of six parallel
ads for each of the theatres— Fox. operated
by National Theatres; Adams, operated by
the Balabans: Michigan. Madison. Palms,
and Broadway-Capitol, operated by United
Detroit Theatres.
The Idea was sparked by Harold H. Brown,
president of United Detroit Theatres. Backing
It up was a publicity story prepared by
the UDT office and given generous space in
Uie Sunday papers, listing current attractions
and .some of those coming up for many weeks
ahead at all downtown first-run theatre*.
Walter Craig Re-Elected
President of Local 38
UKTHDir Waiter (.'m;g ol WWJ-TV was
re-elected president of Local 38. lATSE Other
new officers are Clarence Apgar. first vicepresident.
Lester Hamilton. Masonic Temple,
second vice-president. Warren Wilson. Jam
Handy Organization, fmaticlal secretarytreasurer;
Frank Eano. Music Hall, recording
secretary, and Arthur Cochrane, sergeant-at-arms
All of these officers will have
two-year terms.
E Clyde Adler was elected as buslaeas
agent, a post he has held for a doaen years.
BoxorncE January 8. 19M ME-1

Self-interest Blamed
For Industry Plight
CLEVFU\NI>-Martm G Sinllh. longtime
Martin G. Smith
president of Independent Theatre Owners of
Ohio, and now retired
from public organl?^tion
office, .speaking
in Llic pages of the
37th annual convention
program sounded
a note of vital Interest
to the so-called
small" exhibitor.
.i.hen he said. "The
\ iirious branches of
Uie industry must
cease being motivated
solely by self-interest
at the expense of
out their problems
others, and thrash
thoughtfully and constructively so that the
industry as a whole may go forward."
This nece.ssity of ceasing "to be motivated
solely by self-interest" and the further neces-
-Mty of going forward "as a whole" were
demonstrated recently when two exhibitors
who operate good theatres in small towns contended
there wasn't a good picture available
to them from any major company for Christmas
showing.
Leo T. Jones, owner of the Star Theatre.
Upper Sandu.sky. went through the lists of
current releases. "Sure, there are some excellent
pictures being released." said Jones,
"but not to us little fellows who are still
fighting to stay in business. The big pictures
are being held for percentage engagements.
We. who were always told, were the backbone
of the Industry, have nothing to back
up the slogan Get More Out of Life—Go Out
to a Movie.' What for? For B pictures?
People can see them on TV. We need top
product to put reality into that slogan. We
little fellows aren't closing our theatres becau.se
our patrons are tired of movies. Little
theatres are closing because they can't get
product of quality at a time when they can
bring In the patrons."
J W. Christopher of the Indian Lake The-
@

^oM
DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
BODY Of A BOY!
MIND Of k MOHSHR!
SOUlOfAN
UNEARTHIY THING!
UUNfWil
•n her eyes DESIKI
...the blood of
in her veins
MONSTER!
Oi,
'L/;>
M>:
r-'//j
IgENAGE
iiW^
bn
'\^-h
•]•]»
p:>
ORACULA
«u an m mmMus roum;
»,'
Ml
iHStna:*
> f\i A4
I
CAUTION
THE MOST GRUESOME
HORROR EVER SHOWN!
NOT
FOR THE
SQUEAMISH!
rnrr " first-aid and
rilLL SMELLING SALTS!
nnWTCOME BEFORE
UUH I DINNER! TlHnninU faint easily! OLC MONSTER IN tULUK
l«//ini||UpFOR PEOPLE WHO CCr^RANKENSTEIN'SpAl AH
CONTACT YOUR
\JniBnjiationai EXCHANGE
REALART PICTURES
JAY M GOLDItIG
SELMA G BLACHSCHLEG£t
1632 Central forkvor
CINCINNATI 10. OHIO
ALLIED FILM EXCHANGE
JACK
ZIDE
2310 Cou Arm**
ormoiT 1. MICHIGAN
IMPERIAL PICTURE CO
HUDr NOKTON
2101 PoTOt Atmiim
CLEVELAND U, OHIO

.
r
Jack
. .
. Tim
. . Stan
Ted
. Joe
. . Robert
. . Dick
. . Elmer
. . Louis
. . Mr.
. . Bert
. . Walter
. . Charles
. . The
DETROIT
j^arjurlr IWmsUin of the D.inlol Thoutrc
in .SaKinaw is elnted over the achlcveeldest
son Dan He was the only
•.o moke the varsity football team
• '
111 u.iKuv High School James W Tarr.
operator at the Casino, has moved from Ferndale
to Royal Oak . Bell, proprietor
of the United BlUpostlng Co.. for many years.
and wife will leave January 6 for a vacation
at Phoenix. retumlnR in April.
Roy Ruben, completing 29 years as secretary
of Local 199. was able to be out for
dinner Sunday, the first day out since his
serious Illness . . Joe Thomas, manager of
. .
the World Tliealre. was up to call with a
special Invitation for the Local 199 screening
of •The Smallest Show on Earth"
Mr. and Mrs. Jack Zlde, AUied PUms. ably
S«r>icr Pant Repairt
DETROIT POPCORN CO.
READY-TO-IAT POPPED CORN
Cofn - Seasoning • Boxes - Salt
DISTRIBUTORS OF CRETORS' POPCORN MACHINES
S633 Gi-ond R.vcr Ave Phone TYIer 4-6912
Delro.t 8, Mich Nights-UN 3-U68
RCA
Dealer
You con •lv«f«
See Us Now .
Whatever you need—
we can supply it.
-•" " " •*=* ERNIE FORBES
^uolitr-
214 W Montcalm
Waadword 1-1112
Theatre Supply
Dttroll 1, Mkh.
RESEAT OR RENOVATE
Prsfoiionil work on itli rmovltion— Faclory Inintd
trew- Your chjirl rKO*fffd. usinQ foim rubber or new
ictingi MtUI Eint rtllniihtd like ne«. Wide lelectlon
of ticHlent uied cHiirt for quick ule.
OGLCBY EQUIPMENT COMPANY
20)56 Grvd Riier Dttroil. Michigin
KEjnnod 3-8740
iuvslstcd by the whole family, were genial
hosts to the entire Fllmrow at a Christmas
Eve office party . Sullivan of the Film
Exchange Screening Room l.s delighted with
his personal pass from Bill Flemlon.
.
. . .
.
.
Jack Susaml of UA Is still raving about
his Miami trip Levy. Buena Vista
district nuuiugcr. in town setting playdales
lor the circuits Gralf. U-I manager.
ha.s an
.
animated dtsplay of upcoming
titles Ray Cloud. Columbia salesman,
. . .
Harvey
was vacationing in Cincinnati
Trombley. Columbia booker, received a ham
for Christmas . Fred Bonnem. Allegan, retired
Columbia salesman, is .
leaving for a few
months in Florida Wood of the
Coliseum, Edmore. in SI. Petersburg for a
few months.
. . . Congratulations
.
.
.
Emmett Roche of the Hart. Hart, was off
for a few weeks In Florida
to Valerie Sawosky of the U-I office
on her engagement . Fava, Fox shipper,
out with a bad cold Holmes.
Republic, rushed with all the pre-hollday
business Dudelson and family in
from Chicago to visit his dad Moe. Republic
chief Clarry. Fox salesman, was off
to Cincinnati for a vacation.
Doris Tousciuk of the Film Building was
off to Chicago to spend the holidays with
her children McNamara enjoyed
.
the holiday parties . and Mrs. Floyd
.'\kins carried on a tradition of many years
standing by spending Christmas Eve with
the Stanley Korzens.
Season's grreetings were received from Silvia,
Robert and Warren Carmer, Holl>-\\ood.
Charolene and Tom McGuire. Royal Oak;
Bill Green, Music Hall: Jack Huriord, with
mdividuallzed sketches of himself. Janet,
Jackie. Nancy. Patty. Dickie and Jimmy:
Jack. Gladys and Dwlght Smukler; Jack Zide.
Allied Films: Bill Brown. Fox Theatre managpr;
Herb Eschbach. Detroit News: Elgin
Mason, Holh-wood: Thelma and Ed John.son.
Bay City: Mrs. N. Conner Gunn, president
Everything For All
the New Screen Projection
• Moliograph Sound Systems
• Strong Projection
Techniques
Arc Lamps
• Raylono and Radiant Screens
• KoUmorgen and B&L Lenses
• Motiograph In-Car Speakers
• Strong Rectifiers
• Crotors and Star
Machines
Popcorn
•-^^f
°'?4Avo
fill
'^^PlDs.'''^w
'' " ••3,
of the Motion Picture Council: Skipper
Schwlmmer and the crew: Alex. Myrtle. Max.
Rheta, Howard and Harriet Schrelber and
Walter and Bluma Miller. HollywcKxl: Nicholas
T.soukala.s. Family Theatre: Sol Krlm,
Wilson Elliott, Jewel, Mount Clemens: Waunetta.
Floyd and Skipper Chrysler, and Bill
Clark and his Theatre Service.
Marie AlleirretU. cashier at the Fox. is convalc.sclni;
after several weeks of battling the
f:u . Frank H. Rlcketson Jr. was In town
for a couple of days vUlting Fox bosses Bob
Bothwell and Bill Brown . Mrs. Charles
Waller, wife of the oi)€rator at the Highland
Park Theatre, was seriously HI at the
Mayos In Rochester. Minn. Leo Hudzlk
of the Martha Washington Theatre in Hamtramck
l.s leaving for an extended Florida
vl.slt . Eldo Burdlcker. drive-in operator
who broke his ankle recently, is able to be on
his feet again.
Bob Bothwell, chieftain of the Pox. had
.
.
real .seasonal colors—red ink on brilliant
green background Dick Frederick, .showpublicist,
signed
. .
his own informal "greetings"
J. Norris liked Santa looking
over a Yule new-s-kiosk with appropriate
messages . . . Mr. and Mr.s. A. Mllo DeHaven
—he used to run the Belmont and Grand In
Highland Park—sent greetings from Ohio
Marjorle Rice of UA selected a complete con-
.
. . .
gregation of cute angels J. Richard
Gambles and the Walter Schafers remind
us of oldtlme brilliantly colored ornaments
upon the yule tree Mrs. Marge Bernstein
of the Daniel at Saginaw, prefen-ed a tophatted
snowman . N. and A. Arnold
Agree and Eugene W. Mltton. theatrical
architects, used an attractive view of their
modern new headquarters.
Dwight Erskine Renamed
President of Local 199
DETROIT — Dwlght F. Erskine of the
Woods Theatre was re-elected president of
projectionists Local 199 for a two-year term.
Continuity of personnel and policy was assured
by the re-election of nearly all officers.
Elected along with Erskine were: vice-president.
Melvin E. Donlon. Beverly Theatre;
financial secretary. Roy R. Ruben. Fox Theatre:
trea.surer. Jo.seph A. Sullivan. Film Exchange
projection room: corresponding and
recording secretary. Raymond Doyle. RCA;
sergeant at arms. Pearce Bradley. Gayety
Theatre: seventh member of board. Garrett
Lamb. Music Hall. Gilbert E. Light was reelected
business agent.
New trustees are J R. Davison. Irving
Theatre: Edgar Douville. Westown Theatre,
and Robert Seeley. Altec Ser\'ice.
Elected as delegates to Detroit and WB>-ne
County Federation of Labor—Owen Blough.
Music Hall, and George L. McBath. Cinderella
Theatre: to the Michigan Federation of
Labor—Owen Blough and Joseph A. Sullivan:
to the lATSE convention—Dwlght F. Erskine.
Gilbert E. Light, Roy R. Ruben and Joseph A.
Sullivan.
ELVIS PRESLEY PHOTOS
• MINEO • BOONE • DEAN
aOUik and Wli.l. 'Ill (Minimi, Order 1(000 •
Clotly Slock

and
'Family Films Needed
To Bring Back Fans'
CUEVEUANU— Edwin Silverman, prrsldrnt
of ChlcoKu'.i Dwane.is Thcatrrs Corp. who
rrc*ntiy proclaimed a doom and doom outlook
for thratrr owners and for the motion
picture Industry, found a vlRorous op|X)nent
in Jack Zlde. owner of Allied Film KxchiinKe
in Detroit and Imperial Pictures In Cleveland.
"I give It as my con.

I
. .
. The
. . Mark
. . Charles
^f^smt
. .
. . Roy
Ralph
. DCA.
. . Jim
. Mary
. . The
. . The
I*aul
. . William
Film Industry Highlights of 1957 in Cincinnati Area
CINCINNATI—HlRhllRhls of 1957 In the
motion picture Industry in thLs area:
JANIARY
The biK news was the inerglnK o( RKO
with U-I, and the receipt of telograms by
RKO employes thnt tJu-ir services would terminate
in two weeks. Lee HeldlnRsfeld. RKO
manager, became mnnnser for Buena VIsta
William C. Gehrlng's death was a blR
blow to Clnclnnatlans. Gehrlng was the first
president of Variety Tent 3 and became the
Tent's first life member. He was associated
The
with Fox here from 1929 to 1933
National Allied Drive-In Tlieatre
. . .
Assn convention
was held at the Netherland Hilton
Hotel here January 29-30-31. Rube Shor retired
as president, and Julius Gordon was
elected to succeed him.
FEBRUARY
Three days of acilvitips were held in Marietta
lor the world premiere of U-I's "Battle
Hymn." based on the experiences of Col.
Dean E. Hess, clergyman turned fighter pilot.
Colonel Hess. Martlia Hyer. Rock Hudson,
etc . were on hand for the celebrations.
Floods in Kentucky, most severe since 1862.
caused hundreds of thousands dollars in damages
to theatres, in addition to the backbreaking
Job of cleaning up.
.
MARCH
Edward Salzberg. owner of Screen Classics,
was hospitalized with a heart ailment
Helen Fitzwater. secretary to Columbia Manager
Phil Fox. underwent surgery ... J. Everett
Watson. MGM exploiteer. severed connections
with the company after 31 years of
William Onie. chief barker, attended
.ser^'ice . . .
the International Variety conven-
tion, as did Vance Schwartz and Mr. and Mrs.
Herman Hunt.
APRIL
James WILson, former film salesman for
RKO and owner of a theatre in Sedamsville.
died at his home in Sara.

. E.
Pour
The
Howard
. . Cincinnati
The
. .
. .
. . John
.MrDonitId,
formerly
. June
. Carl
. . The
Barbara
. .
. The
Robert
sUtM operalloti, died kl 58 uitrr u &)iurt
lIlnrM.
(HTOBKK
Irvir.K Tuinbacii. WB cxploltccr uccompAiiird
Muko Taka's tour throuKli tJu- trrrllory
in bclitiK of "Sel Mrs Kate Bluchsdi-
. . .
IrKer. niotlier o( Mitchell, died after a llngeriiiK
Illness, lenMnit seven sons and daughters
C. DfBerry. Paramount manager, was
promoted to eastern division manager
Charles Schroeder, UA West Virginia salesman,
wits re-elected president of the Colosseum
of Film Sule.^men . Lou Korto
(Kentucky salesman. 30lh-Foxi oiuiounced u
twby boy. their third.
NOVK.>lBKK
. . .
.
.
Lou Smith of Ujc Marianne Theatre. Bellevue.
was taken to Speers Hospital. Dayton,
because of a heart condition The Jack-
•son Tlieatre was reopened for part lime opcrauon.
with Ftank WelLzel handling booking
and buying . Froman, UA
booker, transferred to Pittsburgh as salesman
Sheldon Tromberg, Rank Film Distributors.
k>ecame the father of a baby boy,
his first child local Buena Vista
office was transferred to the Cleveland district,
under Ted Levy.
Sam Haber. West Virginia salesman for
Paramount, resigned Variety
Club completed Its first telethon to raise
money for the Variety wing of the new Goodwill
Industries building, and raised $65,000 in
pledges Mr. and Mrs. Charles Casslnelll
celebrated their 30th wedding anniversary.
DECEMBER
Heywood Mltchusson Joined the staff of
DCA. He was former salesman for RKO .
Dick Powell, producer-director, was here to
plug his latest. 'The Enemy Below" .
Practically all Cincinnati exhibitors Joined In
an ln.sUtutlonal radio advertising campaign,
starting December 15. to appeal to the public
o "Get More Out of Ulfe ... Go Out to a
Movie" . Cincinnati theatre owners-
Rube Shor. Howard Ackerman. WUllam Beln
and Thomas Hill—started sponsoring the
r>aryl Parks weather broadcast, dally from
Monday through Friday on TV .station
WKRC
During the program the attractions
playing their theatres are announced. This Is
also being .lupplemented with newspaper publicity
Leland Krieg. MaJesUc. Nelsonvllle.
died
Springfield House Hosts
100 Per Cent 4-H Clubs
SPRINOFIIOX). OHIO—The 11th annual
too Per Cent 4-H Club theatre party was
held In the local Uberty Theatre About 700
members and advisors of 65 4-H clubs In
Clark County, which surrounds Springfield,
were invited
The party was sponaored by Mr and Mn.
WUliam Settos. ownen of the theatre It Included
a showing of The Kettle.* on Old
MacOonald's Farm." as well as "Joe Bulter-
ny-
Prce popcorn also was a feature of the
P«rty
The party began at 11 30 In the morning
but some people couldn't get there then
They were given free tickets that were food
until 6pm the same day
CINCINNATI
Tainrs \\ .
Kciieral manager for
.
Theatre Owiur.s Corp . is commltl«T chairman
for the Vuiiity Club In the March of
Dimes Drive, for which the Variety members
have volunteered their .services again this
year McDonald sent u letter to all members,
asking aid In .swellliiK the amount turned In
by the Variety Club Oudgel l.s
a new booker's clerk at 20th-Fox, replacing
Nancy Blrnbaum. who was married to Ronald
Earl Dodson. a pre-med student at Ohio
State University. The couple will live In Columbus.
I-Yunk Yossenoff, drive-ln circuit owner ot
Columbus, took his young son Sklppy with
him for a few weeks vacation In Florida . . .
George Wolfe Jr. of the Starllte Drlve-In.
Marietta, was a recent visitor on FUmrow .
When United Artists held their convention
in Miami, the temperature was in the 50s.
but that did not prevent Clncinnalians Ross
Williams. Charles Schroeder and Howard Froman
mow of Pitt-sburgh) from doiming Uieir
bathing trunks and taking a dip In the ocean.
In fact, they were the only ones brave enough
to venture out. As Ross Williams said, even
the walruses were frozen.
Harold Moore, Charleston. W. Va . exhibitor,
has taken over booking and buying for
the Groves Theatre. Summersvllle. W. Va.,
for John Groves, owner, who plans to devote
the major part of hts time to real estate
Groves recently became a licensed real estate
broker . Elfert, local WB sales manager,
and his wife were leaving for a vacation
In Florida . Gentzel. Columbus
MGM salesman, and Mrs. Gentzel visited his
mother In Pennsylvania during the holidays.
The Allied Artists staff had a pleasant
luncheon December 23. followed by a gift
exchange. Norman Llnz. Indianapolis AA
salesman, was a guest at the luncheon. So
was Lillian Lazarus. BOXOFFICE representative,
who dropped In Just at the right time.
\ new drive-ln is under construction In
Wurtland. Ky.. on Route 23. near Ashland
The owners are J M. Mahaffey and Messrs.
Ca.sh. Jones and McDonnell. The Mid-West
Theatre Supply Co. Is handling Installation
of all equipment . Waco Tlieatre.
Huntington. W. Va.. Ls being reopened by
William Mclntyre This Ls hLs first venture
Into theatre business, having formerly been
in used car financing.
Milton Yasnenoff, Yassenoff circuit, accomponled
by his father Leo, was It) the Rose
Bowl New Year's Day to cheer for Ohio
Stoles Buckeyes Paramount's "Sod Sack,"
which started December 19 at Loew's Ohio.
Columbus, opened to business In excess of
"Hollywood or Bust," which played thLi theatre
a year ago . Miller Oney. manager's
secretary, moved her re.slgnatlon date
up from Januao' 3 to Decemt>er 23 l>erausc
her husband, who Ln stationed In Germany,
arrived home on the latter date as a happy
Christmas surprise for June.
Phil Kox. Columbia manager, his wife and
their two sons are spending the holidays In
.'^unny Florida The Hippodrome Tlieatre.
Newport. Ky . one of the MIdstates
circuit houses, was added to the circuit of
SAB Amusement Corp January 1 Bob
Burns. Columbus salesman for Warner Bros
Is out of the hospital He underwent further
surgery on his knee, which was injured
in an automobile accident In 1956. He expect.H
to be buck on the mud Immediately
after the first of the yeur In this operation,
the pin u.sed In the original operation was removed
and Bob Lh hopeful of complete recovery
soon
(i>dr McCoy, owner of the Auto Drive-In,
BurliiiKtuii. Ohio, and who Is police chief In
Wllllam.stm. W. Va.. Is now owner and operator
of the WllUam.son Bus Service . .
.
The Mid-West Tlieatre Supply Co Is replacing
.some booth equipment ond Installing
larger lumps In the Highway Drive-In. Richmond.
Ind .
where a fire about two weeks ago
damaged much of the equipment. Tills driveln
IS owned by Hud.son Enterprises . Few
exhibitors were on the Row Monday, two
days belore Christmas. Tliose few Included
William Settos, Springfield. Jume.s Denton.
Owingsvllle. Ky.. and Louis Shore. WllUam-
.son. W Vtt
Miirir Ituparel, clerk at Paramount, resigned
to return to Bombay. India, to Join
her husband. Replacing her Is Marie Burke
Pioneer Theatre. Holden. W. Va
.
has been sold by Troy Tomblln to Harry
Adams . C McNabb. manager at
20th-Fox. his wife and .son. are spending
Christmas and New Year's holidays with
Mrs McNabb's parents In Baton Rouge, La.
Jay (iuldberg is working on a saturation
campaign for the new AIC combination,
•Motorcycle Gang" and "Sorority Girl,"
starting January 15 So far bookings include
the Twin Drlve-In, Cincinnati: Sherwood
and Dixie drlve-lns, Dayton; five theatres
Charleston. W. Va.. etc. Jay and his sister
In
Selma Blachschleger will attend a regional
meeting of American International In Chicago
after the first of the year.
Indifferent Film Patrons
Lashed by Columnist
COLUMBUS -The art Uiealrc audience of
today Is made up of .selective customers,
snobs, sen.satlon .seekers—a highly captious
audience that can turn out en masse or
stay at home In equally large numbers. So
said Samuel T Wilson, theatre editor of the
Columbus Dispatch. In hus column.
"Too often for comfort 11 appears art
patrons as.sume a theatre Is operated entirely
for It.s convenience, expects Uie management
to hold a film Indefinitely. .v> that It car
take Its own .sweet time about getting around
to .seeing ony given .show." Wilson added.
Wll.son Indicated a boxofflcc war may be
brewing here, with two recent additions iPox
and Drexeh to the previotis two art theatres.
;he World and Bejtiey It Ls reported a fifth
house also may play art films.
Cochise in Latin America
HOLLYWO National Telefilm As-soclates'
Sheriff r r i. li! r tdivlv'.nn rrirs has
with
been .sold
the excrp' . , •

. Clarence
MOM
COLUMBUS
^^^^pltr iiiMuttt dally rain, busini-ss was brLsk
iluriiiK Clirlstmus wi-ek at all flr.st runs
Sluiring in U»e increiised iicllvlty at Uie boxofllce
wen- LoKcnd of Uic Lost" at Locw's
Broad. My Miui Godlrfv" at RKO Palace.
•The Sad Sack" at Loews Ohio and "Peyton
Place" at ItKO Grand. The latter attraction
was being .•>hown at S1.2S top.
Members of the Ohio State University football
.squad, in Los Angeles for the Rose Bowl
game with Oregon, visited Columbia studios
and met Danny Kaye and Gall Patrick on the
set of "Me and the Colonel." Coach Woody
Hayes of tlie Buckeyes had a luncheon with
silent screen star Francis X. Bushman and
hu wife, the fonner Iva Becbs of Newcomerstown,
Ohio, hometown of the Ohio coach.
Manager Robert Sokol of Loew's Broad Is
busy prrpannn a campaiRn for MGM's "Raintree
County." which opens January 23 on a
regular policy . . . William Fulwlder. of the
editorial staff of the Columbus Dispatch, is
substituting for Samuel T. Wilson. Dispatch
theatre editor, who is in New York to review
new Broadway attractions . . . Norman
Nadel. Columbus Citizen theatre editor, plans
a mid-January trip to New York.
Theatremen here learned of the sudden
death of James V. Peppe. 61. former operator
of Valley Dale ballroom and member
of the Columbus Variety Club. Peppe. who
had a host of friends among Columbus theatremen.
died of a heart attack on a train
en route to his winter home in Sarasota.
Mrs. Helen Fisher. 45. wife of Edward
Fla. . . .
Fisher, theatre advertising representa-
tive of the Columbus Dispatch, died after a
long illness.
City officials are trying to plug a loophole
discovered In legl'^latlon governing licensing
of projectionists employed In film
theatres. Asst. Fire Chief J. H. Cassell. in
charge of the fire prevention bureau, met
with theatre owners and union representatives
to discuss changes in the ordinance.
Stanley Schwartz, representing the theatre
owners, and William Silllns. representing
Local 386. agreed to try to work out an ordinance
that would be mutually agreeable.
Chief Cassell suggested that, in the Interest
of safety, all operators .should be licensed
but theatremen questioned if licensing would
Increase safety. The law requires a license
where flammable film is used. But safety
film was adopt«d here six years ago.
. .
Louis Sher, operator of the Bextey Art Theatre,
will take over operation temporarily of
the University. Academy circuit hou.se in the
Ohio State University area, starling December
31 for a special showing of the French
film. "And G

'.
commander.
'
A
W. L. McKnighf Buys
Boston Colonial
MINNh.AIHU.IS WlUlani I. MiKnlK'lu.
cniUiiutui ot tlu' b 100)
Attor— RointrM County (MGM). lOlh wk 95
Beacon H.ll—PcrrI (BV). Sth wk. plus Old
Y«ll«r (BV). one dov 130
Boiron— .Scorch tor Porodix 'SW), 5rh wk 120
E»erer Stc--' The Admiroble Cricliton (Col) . . . 150
Gory— Af>d Cod Created Woman (Kingiloy),
8fti wk 90
Kerunorc—Tho Mlller't Beoulitul Wif* (CXIA),
3rd wk
. {>'-u: Acroti the Brtdgo Rank) one day 1 10
Memorial-'Porton Plot* ;Ofhfo.) 250
Metropolitan Tho Cvclopt :AA OouQhtor of
Dr. Johyll .AA; ;. u% Soyonoro WB). one doy 150
Poromount ond Fcn*o> — Th« Sad So- The SHhon Attair (OCA) 100
'Sad Sack' Draws 125
As Providence Leader
riiOVIUENCK "The Sad Sack." Christmas
season offering at the Strand, chalked
up a .satisfactory 125 to lead all downtown
houses. Next high was "Legend of the Lost."
which registered 110 at Loew's SUte Christmas
matinees were lightly attended but
there was marked pickup at evening performances.
Holiday business was slightly behind
last year, according to reports by local
merchants The dip In business, also felt at
boxofflces. Is believed due to a rLse In unemployment
In the state.
Albec- Love Slovei ot tho AmotaiM (U-l); TiM
Morwiith MorMtcn L I)
Loew's- LegcrKl ot the t.a«t (UA)
Moiestic—Jomboroo (WB)
Strorvj—Tho Sod Sock (Poro)
Big Week in New Haven
Topped by 'Peyton Place'
50
no
3S
125
N"E\V HA\T:N-20th-Foxs "Peyton Place"
was big news here, with "Around the World
in 80 Days" holding doggedly on for its
22nd week, an alltime extended record for
metropolitan New Haven.
College— Peyton Ploce 20ih Fox) 175
Lincoln— Plooie. Mr. Baliac! (DCA) 100
ParorTx)unf—The Sod Sack (Parol, Gun Bottio
at Montoroy AA). 2nd wk 140
Poll—April Lovo (20lh-Fa>l. Courage ot Block
Boouty I20lh-foi.l 120
Roger Sherman—La«ond ot the Lot* (17A); Tha
DaHon GIrtt iUA) 160
Whollev— Around tha World In 10 Day* (UA).
22nd wk 100
Howard Plans Ten Films
HOLLYWOOD—Sandy Howard, head of
Howard Productions, announced a .schedule of
ten low-budget theatrical pictures to be made
next year without prior release commitments.
The firm, primarily In live television production
In New York, Is now entering the motion
picture field as a sulxildlary' of National
American Industries, a combine of non-show
business firms, according to Howard Permanent
offices have been .M-t up here by
Howard, with Sandy Sheldon to head the
eastern operation.
Thrill-O-Rama in New Haven
NEW HAVKN
Playing the double U-I bill.
"The Monolith Monsters" and "Love Slaves
of the Amazons," John D'Amato. Pcrnkos circuit's
Palace. New Britain, advertised the
phrase. "Double Thrtll-O-Rama!
PROJECTOR REPAIRS
SIMPLEX SPECIALIST
'
20th Ccntup, Fo. Soys All Prints NOW Will Be FOX HOLE
HAVE YOUR SPROCKETS GROUND TO 'FOXHOLE' SIZE S2.00 EACH-NEW OR USED
kj^yr ^ Ch^Kk four Prx>i0Ci'on Aoom for Sprockpli Not Ground nilTK^M
Stnd fhetr to M0 for Grinding ond Uie Th^m iof Sporri
LOU WALTERS REPAIR SERVICE •>«• >.n re,...do. owu.. t.,«. pi^n. oa i.«i4i
BOXOmCE January 6. IBS8 NE-1

"Before
. . Bradford
. . Playing
:
. . Downtown
. . Merchants
. . Gel
"
veered
. The
NEW HAVEN
Trvlng V. "Tiny" Jacocka booked h duiU revlvnl
bill. conslstliiK of UAs •TliP Barolool
ContONSu" and Vera Cruz" Into the
suburban Branford FrancLs McQueeney
Jr. of the Pine Drlve-In. Waterbury. advrrtlslnK
sale of Chrl?lmas trees at Uie
shuttered owner, had a Santa Claus on
hand the weekend before the holiday and
offered to take free photo.'; of vounKster.-.
with the legendary flRure McQueeney also
dustrlbuted free Rifts to klddle.s accompanied
by adult tree buyers. The theatre sold Christmas
trees for $2. with two passes to the
theatre extended as a seasonal gesture. Similar
activity was reported at the E. M. Loew's
FarnilnRton Drive-In. Bristol.
C'ashin's Ice Cream Stores, Waterbury.
-•.ponsored ten free holiday parties at the
suburban Hamilton. On Uie screen were
MGMs "G.N-p-sy Colt." Tom and Jerry car-
.
. . . Comparable
. . .
loons and a Tliree Stooges (Columbia' novelty
Motors picked up the tab
for the fifth consecutive year on a free
holiday party for kiddy patrons at the Dlxwell
Re.sident Manager Harry Cohan made
the annual arrangements
parties were reported at Loew's Palace and
the Ricci Capitol. Merlden; Lockwood &
Gordon Strand. Winsted The Palace.
South Norwalk. gave free Christmas records
to the first 200 youngsters at a Saturday
kiddies show.
Ernie Grecula, State. Torrington, sold gift
books of theatre tickets for the prehollday
The Rivoli. Bridgeport, urged
.season . . .
patrons planning to shop downtown Bridgeport
: and after .shopping—Stop
Here!" . a revival bill, consisting
of "To Hell and Back" and "D-Day, the
Sixth of June." the Crown here advertised
"General Sherman said it — "War Is Hell.'
And here are two top films to prove the
point!"
Press Buildup ior 'Lost'
HARTFORD— Lou Cohen and Harry Oldach
of Loew'.s Poll, working with Bill Brown of
the UA home office exploitation force,
planted a half-paxe layout in the Times
ahead of the first showing of "Legend of the
Last" last month.
Bill Brown Exploits 'Legend'
NEW HAVEN--B111 Brown of the UA home
office exploitation staff worked with Irving
Hlllman, Stanley Warner Roger Sherman
Theatre, on "Legend of the Lost."
t jBonea *0 jsf5 w^ S3?(aa jea »BtRfi?s»« jsat 38flt ssaw
NATIONAL THEATRE
SUPPLY CO.
Happy New Year
m Halph J. Maura, Manager n
If^r^f Peloso, Assistcmt Manager H
I Frances Hogan. Office Manager g
NE-2
Albert Hislop, 80, Is Dead;
Founder of Me.&N.H. Chain
POUTSMOl'TH. .V II Albert Hislop. 80.
a founder of the Maine & New HHnl|>^hlre
Theatre Co and one of the most prominent
bu.> ^< •' H.iiiiiJ iii:i llicatres arranged
parties for children during the Christmas
season. One uf the largest was in Manchester,
where the textile workers union
rented the Strand and SUte theatres, with
a seating capacity of 3.400. to entertain
workers" children, orphans, etc. A kiddies
show at the Scenic in Rochester was .spon-
.-ored by the management, the police department
and Chamber of Commerce. Local
4524. United Steelworkers of America, spon-
.sored a party at the Colonial in Laconia
and a community Christmas party was held
at the Conlston in Newix)rt . Scenic
in Rochester has announced a new schedule,
calling for a single feature at 2, 6:30 and 8:30
p.m. and a double feature at 2. with a continuous
show from 6:30. When this theatre
howed the Italian "The Gold of Naples." it
served real Italian pizza to patrons and
boasted it was "the only indoor theatre In
New England .serving hot pizza A "" recent
added attraction at a Saturday show at the
Scenic was a .seven-act stage revue featuring
students of the Llndy Brooks dance studio.
. . William
Mrs, Walter E. I'ounp, widow of a longtime
theatre owner in Parmington, has received
permission from the few surviving
members of the once-famous Henry Wilson
American band to present the remaining
instruments to Farmington .schools. Young
was a member of the band and had custody
of the instruments for many years .
Sinnott of Brockton and Cape Cod.
Ma.'^s.. substituted for Carl Baird. manager
of the Rochester Scenic Theatre, while the
latter took a two weeks" vacation.
Airs. Mario I'arker. 46. cashier at the
Strand Theatre here for many years, died at
St. Louis Hospital December 23, .seven hours
after t)ein? thrown from an automobile on
the East Mason street bridge. Slie was New
Hampshire's 90th highway fatality of the
year. Investigators said the car, operated by
Mrs. Parker's husband, skidded on slipperypavement
. to the side of the street
and struck a curbing.
Manchester Theatres
Must Pay Sunday Fee
MANCHESTER. N H.—Theatres which operate
here on Sundays must pay a special
license fee of not less than S3 under new
regulations which were adopted by the board
of aldermen and became effective Sunday
(5.1
During the same session, the board tightened
up Manchester's "blue laws"" by drastically
reducing the numlK-r of articles which
may be .sold in stores on Sundays and also
set up a licensing system for Sunday sport >.
For roller .skating -Inks, public bowling
alleys, recrenllonni or amusement enterprises,
the Sunday licensing fee is not less than $2
nor more than S.S i>er Sunday for each concession.
Where a yearly license Is l.vsued. tlic
lee will be no le.ss than $100 nor more than
$250
Jock Sanson's Vacation Ends
HAHTFOIID Jack Sanson. Stanley Warner
Strand inanager. has returned from a Connecticut
iiren vacation. Relief manager was
Phil Harrington.
BOXOFTICE Jiuiuary 6, 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 17
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
L t;;|^MiiiiL^'^^
CAUTION
THE MOST GRUESOME
HORROR EVER SHOWN!
NOT
FOR THE
SQUEAMISH!
FREE
FIRST AID AND
SMELLING-SALTS!
COME BEFORE
DON'T DINNER!
FOR PEOPLE WHO
WARNING FAINT EASILY!
SEE FRANKENSTEIN'S
MONSTER IN COLOR
CONTACT YOUR
72Zisnna£U7/ial EXCHANGE
EMBASSY PICTURES CORP
JOSEPH LEVINE
20 Winchester Street Boston, Massachusetts

BOSTON
Qhjrlrj. t. Kurtxnijit. a.iillu'a.sl dlvLsioii
manascr of Lo^w's Theatres, has accepted
the chairmaiLshlp for the 1958 reRlonal
Brotherhood Week cainiMilRii in the northeastern
region Mrs Harri- Browning,
wife of the general manaxer of the Medford
Twin Drlve-In. was a .surKlcul patient at
Symnies-ArllnRton Hospital. Arlington
Arthur R

. The
. . The
Brighter Toronio
Is Led by Sad Sack'
TOHONTX> Bu.Nliiess wtts on the brlRhtr.st
iilr m »pck». particularly with (ainlly trade.
lurliiK the holiday -ra.wii Tl»c downtown
l

. .
Foto-Nite
.
.
WINNIPEG
Clill Boiiic Nironj. the Sunset Drive-In, Cal-
^.-Ary. leatured a special Sunday (22i mldniglil
slu'w, wlUi prizes and treats for all the
In conjunction with tliclr showing
kids . .
o( the WB feature. •Jamboree." the Palace
TJicalre m Calgary, n Famous Players house.
Kuve away a portable retord-plajer. and ten
LP records, which were donated by a local
music shop. Enuee for this presentation was
Ken Forbes of CHCT-TV ... In Edmonton,
•Tammy and the Bachelor' was breaking a
lot of records and was going Into Its tenth
week at this a neighborhood house. •Tammy"
IS on a double bill and in order to encourage
thase people who want to see this film more
than once, the .second feature on the double
bill Is changed weekly.
The Royal Theatre. Fort William, a Famous
Players house, featured an all-Italian
double bill program December 23. 24 ... As
the holiday season drew near, the Lakehead
theatres featured special matinees and midnight
shows. The Capitol Theatre showed
Stopover Tokyo"" for their Sunday midnight
.show, and the Lake and Port theatres featured
an hour of cartoons in addition to a
double bill program, for their kiddy matinees.
The Odeon Theatre. Fort William, held a
special show for the kiddies Saturday (21 > at
9:30. Free admission tickets were available
FOR SALE
YfS' 10,000 LATE MODEL
USED OR RECONDITIONED
Also new British-Luxury Choirs available
THEATRE
CHAIRS
Spnno edge steel bottom seot cushions crxJ
fully upholstered bock»—spring bock types olso.
Carpeting, ospholt, rubber. Vinyl tiles orxj
tinoleum.
WE ARE FAaORY AGENTS-
AT BARGAIN PRICES
Drop u% o Unc— wc will Qive you photogrophi
and full informotion.
^^
LA
SALLE ff
RECREATIONS, LM.
ThMtrt Clulfi. CirpFt. Linolnjm and Tilt Dnidon
I
L 945 GRANVILLE ST, VANCOUVER
MARINE 5034-5428
rm
jkA
through a local grocery chain. This special
show featured cartoons plus a feature and
the Odeon School of the Air, which is presented
over CKPR All kiddles attending the
show were given candy at tin-
.
Lakehead paid off last week, $2,150 in cash
being pre.sented to Mrs. G. Hoskins of Port
Aitluir
The special Christmas show for the kiddies
at the Studio Theatre was held on Saturday
i21> and consisted of regular features, cartoons,
and a serial, lasting four hours .
The Capitol Theatre. Lethbrldge, a Famous
Players house, provided a Christmas gift to
the kiddles of Lethbrldge In the form of a
tree all-cartoon morning show on Saturday
i21l.
VANCOUVER
TORONTO

DOUBLE BOXOFFICE BLOCKBUSTER
FIENDISH FRENZIED BLOOD-CHILLING!
NOTHING LIKE THIS IN ALL THE HISTORY OF HORROR!
BOOYOfAWY!
MIND Of A MONSTERI »
SOULOTAN
UNIARTHIY THING!
lUuNfir
•n her eyes DESIRE!
...the blood of
In her veins
MONSTER I
r-
IfeEWlGE&aBI,
^_,
mm Ml toSlU NTUIS COAUS'. 80«t«I SARI COHIM J**, (UDSISON • •
la«, uW .
W
MLII • km ttl«r ( I
CAUTION
nnkJ'TCOME BEFORE
THE MOST GRUESOME
HORROR EVER SHOWN!
NOT
L:iil-J2iL!5«i:L?^f:'ir~ * ^ «
FOR THE
SQUEAMISH! FREE
FIRST-AIO AND
SMELLING-SALTS!
UUn I DINNER! flHnllillU FAINT EASILY! OCt MONSTER IN l/ULUlI
IIZ/I DLJi WP'^O'' PEOPLE WHO OCCRANKENSTEIN'Spni AH
CONTACT YOUR
^ntB/inaiionai EXCHANGE
I H ALLEN
UO Co'lron
•ONTO
Si
CANADA
t V ATKINSON
S97S Monklaiid A>t
MONTREAL. CANADA
ASTRAL FILMS LIMITED
KALPH
ZfLICKSON
IS7 Rupert A>r
WINNIPEG. CANADA
A
SWITZER
714 Eighth A.c . Weil
CALGARY, CANADA
ST
t
WHtLfLtY
162 Un.on Si
JOHN. CANADA
A E ROUTON
21(2 W I2lk Arc
VANCOUVER. CANADA

Sell
and Sell
Scores of busy little messages
go out every week to a tremendous
audience— and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified Ads
m
BOXOFFICE
Greatest Coverage in
the Field—Most Readers for Your Money
Four Insertions ior Price of Three
K-4 BOXOFFICE :
: Joiiuary
6. 19Sfl

U^nJ^^^/S&n. % CjmtammmT • C»*tC4dli»K4, • /ffuhte^ut^iee
MO©
JANUARY
6, 1958
JCTION OF •OXOFFICI
fofmrrly a tyrighbofhood koui*. fhc Vofj/fy in Dallat. wot trtaltd (o an itS,000 updating /o6 onrf comcrttii fo on 01 houi*
undtf Ifc* n«w nomr fine Arlt l> ii 0"nr

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3 PHASE
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I
It cotit »o lillU to s*ll iho««t
thai co«l you lo much when you consider that your
mott effective medium it o Wagner attraction panel. Drive-im
and indoor theatres install more Wogner poneli and leltert
then all other makei.
SffongfLf:^
— the From«i which can be installed before the glait
Accordingly, they con be furnished without limitation of tiie,
large enough for plenty of powerful sales copy. This is
especially important with drive-ins, which must have BIG
displays so as to attract the ottention of fast-moving
traffic. Wagner boards can be most readily and •conomicolly
serviced without the necessity of removing frames.
• Tapered slot "locks" them on the mounlitsg bar, makes
them immovable by wind or vibration Yet they are easier
to change
• Cannot "freeze" to the sign os do those which employ
channel mounting
• Con be changed by means of a "mechonicol hand
'
•limlnales the use of ladders, avoids accidents
which
• Can be slacked in storage wjlhoul danger of warping
The wide range of sites and colors permits most attractive,
most effective copy arrangements.
For those who want o low cost, effective
and durable backgiownd, ond letter mounting onongemeni
WAGNER
ij

—
•
Tin:
-
-
rM
I MODERN
m TEEATRB
JANUARY 6, 1958
W.flTH THE increased good
product and orderly releasing schedules
promised for 1958 there is much
to be optimistic about, and the picture
should be brighter, not only on the
screen, but for the industry as a whole.
This happier outlook is especially
welcome to the segment engaged in
exhibition, and should lead those who
have so far refrained to get busy and
update their theatres to capitalize on
the improved situation. Patrons will
want to see this growing number of
better pictures in attractive surroundings
with finest screen presentation.
Extensive renovation and equipping
will be needed for the house which has
been allowed to go unimproved for too
many years, and if this is the case, the
owner wisely should survey his patronage
prospects before making such an
investment. However, many have
made it in the past year and have
profited by increased attendance.
In any event, it is always easier and
less expensive to keep up the physical
condition and appearance of a theatre
with frequent improvements. Perhaps
it doesn't all have to be done at one
time. Take a look at your house. Consider
first things first. Maybe new seats
are your prime need. If so, call in your
supply dealer and see what can be
worked out. Perhaps worn carpeting
and dingy walls create a poor impression.
Then tackle that situation.
You may have attended to all of
these things, as well as added new
projection and sound equipment in the
last
year or two, but maybe the final,
finishing touch would be a new front
and marquee to wake your patrons up
to your location.
The Volk brothers in Minneapolis
believe a new atmosphere is necessary
for a theatre to maintain its position.
For this reason, when the already luxurious
Riverview was only six years
old they gave it a complete new look.
It paid off at the boxoftice. Now they
are qoing to redo t!.^' • NIK
o n t n t
A New Shopping Center Theatre Katbryn P. Rosenberger 6
A Projectionist's Manual On Maintenance of
Rectifiers ond Motor Generator Sets Wesley Trout 8
50 Ways to Make More Concessions Soles-
NAC Convention Report 18
Profits From Popcorn Phyllis Haeger 23
A Second Screen Off Center to Preserve the Playground 26
DEPARTMENTS:
Projection and Sound 8 About People and Product.. 31
Refreshment Service 18
Drive-In Theatres 26
Literature 32
Readers' Service Bureau at 32
New Equipment
and Developments 28 Advertisers' Index at 32
ON THE COVER
Special altciition was given to the joyer-lounge when the
Varsity iu. Dallas, was remodeled and renamed the Fitic Arts.
Luxuriotis carpeting, modern furniture arranged informally, interesting
lighting effecl.s and tivo Parisian murals, one of which
is seen here, are highlights of the lounge decoration.
I. L. THATCHIR. Monaging Editor
Tht MODERN THEATRE S«clion :
u led n th« firil muc o* toch month.
Edttoriol Of Q*n9rQ\ buimeit corfoi,^ -c.-^o
' — "•'' *- **--''Otffd Publicottoni.
B2S Von Brunt Blvd., Koruoi Citv 2*. Mo Mo>. *i Rock*-
lellcr Ploio. New York 20. N Y . Ctntrol \or\ Oroon.iotcon.
35 Eott Wocktr Drivo, Chicoso I, III.; W««t«rn •^cv-^i'^t^it'-i ou>' >>riitt*in & Attociotn,
672 South Lotovcitt Pork Ploc*. Lot Angvio S, Colif.

Result: Colorful cup designs created especially for
for vendinfi machines or over-the.
counter service. Lily has (he cup that
puts new sparkle in your beverage
and popcorn »«/•».
Tiirninn f thr woni|rr« of circtronir*
Plan lurn
help* Thr Man VI ilh Thr I.ily
up rxrilinK nrw nip

j;
l^
Modern /ines and a pleasing uie ol architectural moterioh are evident in the
design ol the recently opened Lawrence Park Theatre, port ol a new shopping
center in Broomall, Po The theatre is the lirst lour wall to be built
area in ten years and is the 23rd unit in the 41 -acre shopping center.
A NEW SHOPPING CENTER THEATRE
Interesting Architectural
Features Characterize 1,000-Seat House
ARCHITECT THALHEIMER W E ITZ
By KATHRYN P. ROSENBERGER
A 16-FOOT Blass wall, reaching
from pavement to the roof, distinguishes
the new Lawrence Park Theatre recently
opened in a 41-acre shopping center at
Broomall. Pa., and makes the Uieatre interior
visible to all passersby. Another feature
of llie theatre, the first indoor house
to be built in the area in the last ten years.
IS a foyer two stories high with walls of
architectural block set in modern design.
At one end of the foyer Is a 16-foot-long
lilantinK box filled with exotic plants and
^-hrub.s.
NEW CENTER UNITS TO BE
ADDED
The Lawrence Park shopping center Is
L-shaped. with 22 business units. The theatre
is at the very end of the L and stands
.1 few feet from the stores. Plans are beiiu
lormed for adding a bowling alley and .i
few more stores.
The shopping center parking lot is the
largest anywhere in the East, providing
space for 4.000 cars. 2.800 in front and
1.200 In the rear. The theatre Is clearly
seen by anyone entering the front parking
The two ilory- high layer presents on mmting op
peoronce as teen through (he corrtpletely open glass
liant
The MODERN THEATRE SECTION

lot. The brilliant blue and red neon. 38-
inch letters on the 60-foot-loni! by 36-
mclio.'i-hlKh stnlnU-.-is strel mnrquec stund
out .sl.arply and with distinction
FrectiHl at a cost of $350,000. the Ij»wrence
Park seats 1.000. with room In the
standee area for 200 persons The entire
buildint; Is of concrete bloclc. stainless steel
and Kliuss no plaster being used anywhere.
CARPET CUSTOM LOOMED
CnrpctInK for the theatrt- wius customwoven
and Ls a stasgered deslKn of boiKe.
Kold and tangerine, with LP woven Into it
in black, forminK a mosaic pattern Nylon
was used In the weaving for greater wearing
quality.
Walls In the auditorium are muted turquoise,
with accents of Imperial blue and
oyster white Chairs are staKgered so that
the 42-foot, curved Cinemascope .screen is
clearly visible from each .seat. Colorwise.
the back of the chairs Rive a dramatic effect,
ranging from bright yellow In front
and green In the center, to dark blue In the
rear, seven colors being used to get this
special effect, a "first" In the theatre
world
The screen curtain Is a prize-winning design,
with free forms, hand-printed on
white mohair satin. In shades of charcoal,
gray, yellow and tangerine.
UNUSUAL LIGHT FIXTURES
Five opal glass cylindrical lighting fixtures,
each 36 inches long by 12 inches in
diameter, are suspended on polished brass
rods on either side of the auditorium, and
circular, recessed lighting, hned and rimed
with gold, reflect gold against a white celling.
There are also recessed celling downlights
The standee rail simulates a Japanese
Shogl screen, with illuminated white
panels.
The theatre is equipped for stereophonic
sound and outlets In choice locations have
head sets for the hard of hearing.
^
A toitt wall of
a r c h i t t c
lurol block set in
(fill
intertiting
pattern is lur
t h e r enhanced
by a low planter
and iti greenery
Concrete
block,
itoinlea i I e e I
and gloii were
the ilructural
moteriah used,
with no plotter
anywhere in the
theatre.
The custom-designed refreshment counter
Is faced with gold plastic In a hobnail
design, and Is 15 feet long. Behind the
counter are antique gold mirrors with polished
brass frames and reflectors. The
counter includes a popcorn warmer, an
open-front ice cream dispenser, an eightflavor
drink machine and an eight-column
candy vendor.
Men's and women's restrooms are on the
first floor, and are tiled, the men's in blue
and the ladies' In yellow.
The projection room is 20x12 and is supplemented
by a rewind room. 6x14.
Waterproof Spanish yellow paint covers
the exterior of the building.
The new theatre Is part of the Abel &
Silt)er circuit, and the lessee Is The Food
Pair. Inc. Managing director Is Gilbert
Helmke Architects were Thalhelmer k
Weltz.
The Lawrence Park will operate as a keyrun
house and will enjoy a drawing radius
of 60.000 population.
Saturday programs are designed especially
for children and Helmke hopes to
have a few vaudeville acts at the Saturday
matinee about once a month. Sunday Is
family day so there Is a feature for the
children and an adult picture also. It will
be the theatre's policy to never show an
off-color
picture.
CREDITS Air conditioning Chrysler and Mor
Icy • Concessions equipment and seniice Bcrlo •
Corpct Alexander Smith • Lighting Lightcroft •
Motor generators: Hcrtner * Plumbing Standord
* Projeclion ond Sound: Simplei * Scoting: Americon.
7 hf p^ndorit lighting tfifurfi alo^g Cle I'drwo'/l O'C onr o' the moxt intrfr\t
in^ teatutet of the ovditor'um Th^ ore opal gfoii \u\pended on poUyhed
traw rod\ I he ir tcotl I IHA.' pcrioni and .)i fir

'
PROJECTION
AND SOUND
A PROJECTIONISTS MANUAL ON
MAINTENANCE OF RECTIFIERS
AND MOTOR GENERATOR SETS
By
Cleanliness and Correct Lubrication Essential
WESLEY TROUT
w.
E WILL eniiavor
to cover some
af the most ImrxDrtant
mstructions on maintenance
of motor
venerator sets and
rectifiere. If these
trouble-free
instructions are carefully
followed,
operation
should result.
Two of the most essential
things you
Wes/ey Trout
should do is to keep the equipment clean
and use the correct type of lubrication in
the generator set.
CAPACITY IS
IMPORTANT
It is our personal opinion, based on our
long experience as a service
engineer, that
the biggest error In selection of a rectifier
or motor generator set for theatre projection
arc is the lack of knowledge, in some
cases, of the purchaser in selecting the
"right" capacity for his particular situation.
The selection of either type of DC
source for a projection arc is important in
conserving lost power itoo large unit), or
avoiding one too small in capacity.
Let's boll this down to Just a few words
of explanation. If you need only a 1 hp
motor, why purchase 2 hp to do the same
Job? So. If you are going to use a 42-ampere
load, is it not foolish and a waste of
power to use a 60-ampere unit? In other
words, why not purchase a rectifier or
generator set with plenty of safety margin
but not too large capacity. On the other
hand, do not overload your equipment but
purcha.se a unit built to handle your particular
situation. This is po.sslble with the
wide .selection of various types of rectifiers
and generator sets.
'FUSSY' CARBON TRIMS
One thing more to remember: Today's
carbon trims are "fussy" so far as regulation
1.1 concerned. A sensitive high Intensity
arc requires the "right" type of DC
source, and it must have good regulation
for any of the leading high Intensity arcs.
If good .'(rcen Illumination Is desired.
It .should be understandable one .specific
carbon trim will function best when It's
power supply has a very definite regulation.
But. on the other hand, a second type
of carbon trim, maybe having a much
greutcr burning rate, should have a power
8
supply ha\'ing a considerably wider band
of effective regulation. Sounds reasonable
and understandable, doesn't it? Therefore
one should use great care in selection of
DC power supplies.
We strongly recommend Installation of
rectifiers in an adjacent room, well-ventilated
and clean. The room should be large
enough .so one can easily clean and make
any necessary repairs without being
crowded for space. If the projection room
is large, then the rectifiers can be installed
in a convenient place, but do not place
rectifiers directly under the lamphouses as
this creates additional heat and is inconvenient
for the projectionist.
f-.
»W-^
The Bollantync Lighlmaitcr generator set lor high
intensity arcs is ruggedly built The bearings are
pocked with lubrication before they leave the loctory
and need not be relilled lor at least six to
eight months However, we suggest you carelully
read the instruction sheets sent with the unit and
follow the advice given therein and our maintenance
data When brushes wear down to less than
hall ol their original length, they should be immediately
replaced: always keep a set ol new
brushes in your ports cabinet The Lightmoster
generator can be purchased lor any ol the following
amperages 75/50, 125 250 and 150 300, which
ore considered standard amperages for various
makes ol protection arcs and for standard projection
room layouts The correct voltages ore very
important lor modern htgh intensity arcs; the Ballantyne
Lightmoster is constructed to furnish these
voltages lor the various amperages Motors are 3-
phase and either 720 or HO, 60 cycle, AC current.
Ballast rheostats and control panel are furnished
with each unit.
Likewise. It Is better to locate the motor
cnerator set in a clean room directly adjoining
the projection room. The control
panel, with volt and ammeter, should be
located in the projection room so that the
projectionist can keep a check on Its operation.
If It Is not a practical thing to do.
then the set can be in-stalled in the projection
room, provided It has a strong floor
and the set Is fairly quiet In operation.
A floor must be strong in order to eliminate
any vibration which would cause unneces-
.sary nol.se. Modern motor generator sets
run very quietly, provided they are installed
on a cork or rubber base, the cork
base being preferable.
HAND BELLOWS USEFUL
A "work light" with a long cord should
be placed over the set so there will be
plenty of light for checking the lubrication,
brushes and commutator. The machine
should be kept clean and occasionally
blown out with a small hand bellows. Keeping
the generator or rectifier clean will add
to the life and efficiency of the unit.
Wiring diagrams are sent for correctly
wiring up rectifiers or motor generator
sets; these instructions should be followed
very carefully. The electrical connections
should be made by a competent electrician,
and local and state regulations should be
strictly adhered to. Always use wire and
switches with sufficient carrying capacity;
be sure all electrical connections are made
electrically firm, lugs being used wherever
necessary. A complete supply of extra fuses
.should always be kept on hand.
In most two-bearing motor generator sets
the AC motor rotor and the DC generator
armature are always mounted on a common
shaft. In others, particularly the
larger rated four-bearing types, the motor
and generator are individual units mounted
on a common bed plate and coupled by
means of a semiflexible coupling unit. It is
standard practice to furnish some units
with vibration floating-power-type base
mountings.
NEGLECT MOTOR GENERATORS
Let us first talk about maintenance of
motor generator sets for motion picture
projection arc lamps. We often find this
unit very sadly neglected becau.se in most
installations it is placed In an adjacent
room and runs day-in-and-day-out without
brushes, commutator and the lubrication
being checked. Moreover, dirt is allowed
to accumulate on the exterior and
interior of the set. A small hand bellows
is excellent for removing dust and dirt
from the interior of the generator and
motor. Tile electrical connections should
not be neglected when making a routine Inspection
and cleaning.
Caiitlon—Never u.se benzine or solvent
for cleaning a commutator— it will cau.se
.serious trouble if it .softens the shellac and
insulation. Tlie t)est method for cleaning
the conunutntor Is a small piece of ordinary
canva.s. Simply cut a piece of canvas obout
six Inches square; next, fold .same so It
will be about two lnche.>< wide by six Inches
long. One can place a few drops of thin
The MODERN THEATRE SECTION

1 TtANVC«wii
.
oil to moisten the (ace of the pad just
rnouRh to slightly lubricate the commutator,
but vory. very little oil should l>e usitl
or you will cHUsc .spurklnK "t tlu> commutator.
It Is a good Idea utter cleatilriK tlu>
commutator with the first pad. to use ui»-
oUier dry one luid quickly clean the commutator.
lK>tJi procedures being done while
the Kencrator Is running.
One should use Kreat care with reiiard to
usint; a pad sliRhtly moistened with oil
where the mica insulation of the commutator
is imdercut. Keep In mind: If soft
brush Is used no lubrication should be used.
The best advice in care of commutators is
to foUoic the manufacturer's iitstructtons.
However, m absence of the latter instructioiis.
you will find our advice authentic
from lonK experience In the field.
It Is of paramount Importance that the
brushes fit properly in their holders, and
are kept free from dust, dirt or any other
foreljm accumulation. It is a very good
idea tt> remove the brushes about every
90 days, replacing each one back In same
holder it Is removed from, after chccklnK
and cleaning It. Dirty brushes or commutator
may cause sparldng. and In many
cases will cause the arc to fluctuate. Dirty
or wrong type of brushes will
cause rapid
wearing of the commutator (ace: always
use the tyiH- of brushes recommended by
the munufactun'r.
Never u.se emery cloth on the commutator—
use only 00 .sandpaper and Immediately
brush out and u.se cleaninu pad after
using sandpaper. It Ls best to remove
brushes when It Is necessary to use .sandpap 2i0V 199V
T 1 tvm 1 T T T T t T T
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/i*rt O't ruggtdly centfrixttd 0n6 with proptr cor* mill gnt long ttnite
without any frpioctm€ntt Thn company Iccturts o partKular rc

REaiFIERS
AND MOTOR GENERATORS
Continue from preceding page
After sevcrnl years of st-rvico, it may b«'
necessary to have the commutator turned
down In a lathe and the Insulation imlcai
between the segments will have to be
"trimmed down" sllKhtly all the way
around. When the commutator is turned
down In a lathe, the machinist should note
whether the Journals or bearing points run
true. In rare cases, the shaft may be
slightly sprung, or the centers them.selves
are not true. This Is a Job only for a competent
machinist who will know what precautions
to take in this case, and how to
"true up" the shaft for a perfect Job.
CHECK
COMMUTATOR WEAR
One should keep a very careful check on
the wearinR of the commutator. As soon
as the commutator shows signs of wear,
that Is. when any of the commutator slot
mica is flush with the commutator surface,
it siiould be Inunediately turned and undercut.
If a standard undercutting tool i.s not
available, a very convenient tool to use is
a slotting file or a hacksaw blade. The mica
should be undercut to a depth of approximately
1 16 inch between bars, for most
leading makes of generators, and no particles
left flush with the contact surface.
The undercutting and turning should be
done by a competent machinist in a good
lathe
We would like to make clear the reason
for turning the commutator. First, when
the commutator has become out of round
and the brushes can no longer maintain
good contact with the running surfaces
and. second, when the commutator slot
mica has become flush with the running
surface, the machine will not deliver current
correctly and heating and sparking
Fig. 3
Pm^ER SHOULD MOT COME
CLOSED TMftN 4 " FROM
BRUSHHOLDtE
The "heart" oi a generator is the commutator which requires proper maintenance. ID New brush properli
set, (2) Brush worn as far as it should be allowed to wear Always replace brush when finger comes within
one-sixteenth of an inch of brush holder; (3) Commutator segments showing wearing surface and proper
depth of mica below surface If mica extends to the surface, sparking and serious wear of brushes will re
suit When putting in o new set of brushes, the brushes must be ground in to fit commutator Read
elsewhere in this article on fitting brushes properly Do not use sandpaper or emery cloth on commutator
surface of Hertner Transverter generator. Always keep a new sef of brushes on hand in case of emergency
Keep commutator clean by using a folded piece of canvas the width of the commutator (clean while mo
chine is running, but be careful!).
Will result. The commutator must be perfectly
round, without any mica being flash
with the segments, and the brushes must
make firm contact at all points.
Caution—Do not change connections inside
of motor to change direction of rotation
of armature. Al.so. do not make any
changes in the internal connections of gen-
erator frame to change polarity of the
lamps or instruments. Change wires at
switch or lamp; if correctly wired to panel,
the instruments will not have the wrong
polarity. If you are installing a new generator
set. carefully check out all connections
before you turn it on or strike the
arc.
SiL-TUBES (Silicon Junctions)
For Rectifiers Above 80 Amperes
It's as Simple as This
Rcmooe your gat filled or mercury vapor tubci, icrcw SIL TUBES,
complete wifh fhcir heal iinki, right into the tame lockcts, set
the ventilating lyitcm supplied with the kit, on top of the rectifier
homing ond the installation n complete
Rectifiers Having Efficiencies of
S8-62°o Promptly Rise to 83 85°o
LARGE POWER SAVINGS
You gain lorgc power sovmgi, greotly reduced maintenance cosf, ond much smoofher output
If you don't need more power, tokc odvantoge ot the power savings. Eliminotc tube replacement
costs SIL TUBES will completely pay for themselves tn 2 yeors if you operate 40 hours
per week
AweilobI* tor procttcoMy oil r«ctttl«r« through your tupply doolor or write direct
tor complete Intormotion
THE KNEISIEY ELECTRIC CO. Dept "R" Toledo 3, Ohio-Windsor, Ontario, Canada
MASTER METER NEEDED
It IS a very good idea to occasionally have
the volt and ammeter checked with a master
meter for accuracy. Your local power
company will be glad to do this for you as
It has a master meter.
Overload—It should be needless to state
that a motor Rcnerator set should be of sufficient
capacity to easily carry two projection
arcs without overloading. This is
necessary when changing from one projector
to the other. It is false economy to
purchase too small capacity generator: on
the other hand, too large capacity means
a waste of power Select the right capacity
to fit your particular situation The
most prominent symptom of overload Ls
the armature heating all over.
Heating of commutator may result from
any of the following causes: '\' overload.
1 2) sparking, and (3> too high brush pressure.
If the generator voltage will not build up.
It may be caused by an open circuit in field
rheostat: the remedy is to replace rheostat
with suitable replacement as recommended
by the manufacturer. It may be due. if
the generator voltage does not build up. to
10 Th. MODERN THEATRE SECTION

i
|
Tht tiati titmtnt ol Ihc Strong telenium ttctiUtt
II ip*rry tvggedh conttrucied and will giVr
itort ol long itnxe Thn unit con eoiily be re
mo»ed and replaced 1/ if becomes defective The
rectifier Uock element it a very important com
pottent in any make ol ielenium rectifier and thould
b« kept free ol diit and dutt accumulaliont Keep
all the connections clean and tight There mult
he sufficient tentilation to maintain low operating
temperature, the fan must run any time the recti'
tier IS in operation
iuse generator beatings to overheat ir
motor generator .let 1.^ insUUed In adjacent
room, the room .ihould be well ventilated
and the sel not too close to a wall, cutting
off ventilation Very high quality grease or
1 must be used. Most modem generator
•ts use greaae now Use lubrication recommended
by the manufacturer Dont takchances
with an inferior grade of lubricant.
B«'iir in mind that the commututor Is
porlmps the mast Important part of the
unit in that it is the nio,st .sensitive to
iibu.se Under normal conditions it requires
little attention beyond frequent liwp«>ctlons
.iiKl cleaning
Pleose note— If you are not familiar with
the maintenance of your motor generator
^et. particularly the lubrication, check your
in.strucllon book a,s many of the later
models are equipped with ".sealed-ln-forlife"
ball bearings which require no further
Kreaslng. Usually this Is ploinly Indicated
on the name plate, etc. But be sure in
check this if you are new on the Job and
not familiar with the operation and care
of the set. It Is easy to realize the advantages
of using this tyi)e of beaHng because
of lower muintenuncr costs, as well as the
elimination of the danger of overgreaslng
and u.stng the wrong kind of grease.
If the motor starta but does not gather
speed. It may be due to low voltage condition—have
local power company check
voltage A blowTi fu.se

—
REGIFIERS AND MOTOR GENERATORS
Continutd hom preceding
page
Tlic motor Is noisy duririK startlnR— this
trouble may be caused by a low voltage
condition due to excessively long runs from
power source to motor Check with local
power company. The machine may not be
settlnK level; do not bjlt frame down
set machine on rubber pad or cork. The
motor may be single phasing—check for
a blown AC line fuse. Check for misalignment
of motor and generator frame connections.
The machine should be level so
that the armature will '•float" and the
brushes will not wear a ridge In armature.
If the motor is noisy when running without
load on generator, check motor bearings,
some obstruction in path of rotating
element, defective stator. or misaligrmient
of connecting sections.
The motor is noisy while under load
only. Check for loose fan blade 'look for
broken welds or loose joints) ; the gen-
Neat Reslrooms
bring
patrons back
Electric-Aire
Hand Drying Service
...eliminatei paper towel fire
hazard!
Eliminate paper lowcis and all ihcir mess,
nuisance and expense. Keep washrooms
neat and clean with far less labor cost.
Tampcr-proof— always ready to ser*e. Recessed
or surface mounted types, engineered
for years of trouble-free operation. Write
for name of near by representative.
INCINIIIINC CO*r.
JIHW CHICAGO AVI • CHICAGO Jjril
IIICTIIC Aid •! C»>.«4>. A4«t.lk>l \< Si lli.nai. 0«i
The control panel "D" lor type "CP" Hertner motor
generator set for high intensity arc, for large drivein
or de luxe theatres The generator is shown at
right.
erator
i
may be overloaded generator load
in excess of rated design.) If the motor
fails to carry the load, check external wiring
to lamps, adjust taps for loads not to
exceed amperes stamped on generator
name plate.
Fi-equently check the start button contact
in control box; clean any accumulated
dirt and dust out of control box. If contacts
are pitted, replace push button assembly.
U-se a small hand bellows and blowout
motor start-stop push button so it will
work freely and the start button will make
good electrical contact. Always check the
fuses first, if the motor will not start or
does not gather speed. Always keep a supply
of fuses handy for immediate replacement.
The trend has been toward using selenium
rectifiers over bulb-type rectifiers because
of economy in operation and very
high efficiency. A well-designed selenium
rectifier has about the same high efficiency
as a motor generator set. provided the
selection of the unit is given very careful
consideration. When purchasing a rectifier
one .should .select a unit which is adapted
to the particular carbon trim and amperage
you plan to use to correctly illuminate
your screen. As we stated elsewhere in this
article, today's carbon trims are "fus.sy"
so far as regulation Is concerned. The modern
high Intensity arc Is very sensitive and
requires the "right type" of DC .soui^ce for
smooth operation. The cau.se of poor arc
operation can generally be traced to the
The Hertner Transverter set is a specially designed
unit lor all situations requiring 700 300 amperes of
current This unit is particularly recommended for
condenser type rotating positive carbon The "CP-
200/300" model consists ol a two unit, four-ball
bearing type motor generator set mounted on o
substantial base with X cross members. The generator
will handle spotlight in addition to the projection
ore Hertner can also supply ruggedly built
ballast rheostats in connection with this heavy
duty equipment and con supply motor generator
sets for all leading makes of high intensity ores.
rx: source or the lamp, in some cases, not
adjusted correctly.
If you use a IKW lamp, then use a rectifier
which will fumi.sh only that amount
of power. Don't sacrifice efficiency, power
factor and regulation by using a much
larger capacity. For economy and high
efficiency, we urge you to purchase rectifier
designed specifically for the job. The
new selenium rectifier is recommended for
any of the leading makes of high intensity
arcs.
INSTALL OUTSIDE OF BOOTH
Rectifiers or generator .sets should always
be placed outside of the projection
room, eliminating extra heat. If they are
placed < rectifiers) under each lamp, the
heat is added to the arc lamp heat and
they are always in the way when one has
to work on the lamp. If it is necessary, due
to lack of space, to install rectifiers in the
projection room, the better plan is to place
them together, in a comer if po.ssible. of
the room.
We want to point out that it becomes
necessary to connect a relay for tungartype
rectifiers, when they are installed in
an adjacent room. In the AC jxiwer circuit.
Selenium type has provision for this operation,
so that it can be operated from the
projector base. Tliis relay, of course. Is
energized from the regular 115-130 volt,
60 cycle AC current. The circuit end connected
through the .switch on the projector
base with number 14 wire. We strongly
recommend that a properly fused knife
switch should be connected to the rectifier
AC .supi)ly. so the current can be disconnected
in case of trouble and you need to
AT ALL THEATRE
Sin>PLY DEALERS
THE GREATEST NAME
IN FILM CEMENT
R«gitt«r«d U.S. Potent Offlc*
FISHER MANUFACTURING CO. nts mt. mad uve.. •ocMism *, n. t.
12 The MODERN THEATRE SECTION

work on the rcctWIers. This is a very good
safety precuutJon (or all installations
Rfurrator set or rectifiers. F\)r pfflcloiicy.
onb' 230 volt type sliould bo used.
The following Instructions appb' alike to
all makes of bulb-typo rectifiers. If these
maintenance Instructions are followed very
carefullj'. we «u» sure you wlU receive
KEEP
EXTRA BULBS
lonRor and better service from your rectifier.
It should bo needless to state that an
extra set of bulbs should always be kept on
hand. Bulbs should be carefully examined
at the time of Installation or replacement.
When replaclns a bulb or bulbs, first turn
the rectUicr on a few minutes before you
strike your arc. Bulbs will have a lonser
life If this practice Is followed After the
arc Is struck, see whether each bulb Is emlttlng
a bluLsli conductlns flame. If not. exchange
the center bulbs for the next or
outside bulbs. If still not emitting, do the
same with the remaining bulbs, or only two
bulbs at a time, until a combination Is
found that will cause all to emit. Very
seldom, with known bulbs of good quality,
will It bo necessar>- to follow this changing
procedure, because a new bulb should work
perfectly at the start. If It Is lit. In the rectifier,
for a few minutes before you strike
the arc. Now. after the rectifier has been
In operation awhile, cut off the AC to the
rectifier and examine the bulbs. Each graphite
anode should be a bright red.
Reject bulbs that do not bum the required
number of hours, usually from 1.200
to 1.500 hours. Gassy or leaky bulbs will
produce smoke and a yellow deposit on the
filament. A fast leak, of course, will destroy
the bulb almost immediately on installation,
even with no load. Such a bulb
should be unmedlately replaced and the
defective one returned for replacement. A
very slow leak shows up more by an early
blackening of the bulb.
SHORTENED BULB LIFE
Tlie life of a bulb will be shortened If
subjected to excessive heat, a poorly ventilated
room or location in the projection
room: the second cau.se of shortened bulb
life Is caused by Jamming the carbons when
striking the arc and not immediately separating
them.
Sometimes It Is a (rood Idea to lift the
Ud of the rectifier for more ventilation In
some rare cases. It may be necessary to direct
a stream of air toward the rectifiers in
order to stir up the air and create some
ventilation. Carbons .ihould be gently
brought together and immediately adjusted
to the correct arc gap ThLi method not
only lengthens the life of the rectifier bulbs
but also prevents a poor crater forming.
Keep the btue of the bulbs clean and
right. likewise, the socket should be kept
:al Seat Div
Union City Body Co., Inc
Union City, Indiana
BOXOFFTCE January 6. 1968
13

!
CranllM.
'KB
When You Specify
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You may be
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CO
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Juti Arrived
REAR SHUTTER
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Another ihipmrnt of Simplei rror thutler
double beoringt hot ornvrd from lorgr
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condition, for regular or ttondby ute. A
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ill W. SSlh Strict, New York 19, N. Y.
SPLICE - - FILM
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.ilhln I 10.000 of on Inch.
AUTOMATICALLY
IM ItlWtll ClBMIT
K I2tr CMiogo «,t .
Ml.
REQIFIERS AND MOTOR GENERATORS
Continued from preceding poge
use. therefore we have presented several
maintenance suRKestlons on this type of
rectifier for better operation, etc.
Varied circuits and effective regulation
place varli'd demands on rectifier bulbs,
and accordingly it would bo wise to purchase
only those bulbs of known and proved
quality to give the most operating hours
and operate the best In your rectifier. Only
standard and well-known bulbs should be
purchased. The guarantee card which is
placed in every bulb box should be immediately
filled out with Uie date of replacement,
etc. Make sure the tube fits
snugly in the socket, but never, never force
a tube as you may damage it. Be sure the
"pig tails" make good contact because this
is just as important as good .socket contact.
Do not lay carbon stubs on top of the
rectifier, because, sooner or later, some particles
may drop off the burnt end of the
carbon down into the rectifier components
and cau.se trouble i shorts'.
CORRECTING POWER TROUBLE
If the rectifier will not deliver its full
power or power output does not seem
steady, turn off the AC power to the rectifier
and make a very thorough inspection
of all the connections to and from the rectifier
( AC and DC connections Trouble
i .
of this kind can generally be traced to loose
and dirty connections. A poor electrical
connection can easily be found if the connection
is warm or hot to the hand. If
one phase of the AC circuit supply is open,
the rectifier will not deliver full voltage or
operate properly. Check for blown fuse
with either a neon tester or test light wired
for checking 220 volts, etc. It is a good
plan to occasionally check the voltage with
a high quality meter.
The correct feeding of carbons, improper
alignment, incorrect arc-gap distance < too
much draft in the lamphoase> will cause
poor light output and an unsteady light
output. Carboas used above their rating
will also cause an unsteady and very poor
light
output.
NEGLECT OF RECTIFIERS
We would like to quote from a letter to us
from E. J. Nelson, engineer for Ballantyne
Co.. about arc stabilization. He wrote:
•Rectifiers are often sadly neglected. They
should have the .same careful attention as
the other equipment. Weak arc lamp mat;-
nets will not stabilize the arc. A number
of field te.sts with permanent magnet arc
where the maKnellc field varied, was conducted,
and It was very amazing the number
of poor magnets in the field and the
effect that a weak magnet has on arc stablU/jition
"
We agree with Nelson because we conducted
a number of tesLs out In the field
and found weak magnets. In many cases,
the cau.se of trouble when the arc would
not stabilize. The cure was Insinuation of
a high quality electromagnet In place of
the small magnetic loop sometimes hung
on one of the carbon supports. Such a
small magnetic loop has generally proved
insufficient. Most all manufacturers of
later types of high Inteasity arcs use an
electromagnet for best results.
When It is necessary to replace the .small
magnetic loop with an electromagnet, most
manufacturers will be happy to furnish the
parts and instructions for replacement.
May we rwlnt out that the modern types
of rectifiers have a very high efficiency:
rectifiers have an efficiency comparable to
motor generator .sets. The efficiency, of
course, will depend on the quality of components
In the rectifier, the "right" type
and capacity for each situation, and using
the coiTect carbon combination.
The .selenium rectifier has become very
popular for simplified high Intensity, intermediate
high intensity arcs, and there
are specially designed selenium rectifiers
for all the leading makes of positive rotating
carbon arcs. They have a very high
f t ^
The Excelenium selenium rectifier is distributed by
Notional Theatre Supply The rectifiers come in
capacities from 65 to 100 amperes, 90 to 135 and
120 to ISO amperes, three phase, 70 to 90 and I3S
amperes in single- phase models Suitable loltage
ranges for oil amperages. The design of this recti
fier assures proper operating characteristics to the
various carbon trims for leading makes o' high in
tensity lamps There are transfer taps and rotary
range s»itch to compensate for any slight aging,
over a long period of time, of the rectifier element
Rectifier element can be easily changed if it be
comes defective any time The entire rectifier need
not be sent in as it is unit constructed, making it
a simple procedure to remove and replace ony of
the units, particularly the rectifier element The
company has a liberal trade in plan when any
replacement becomes necessary The number 135
ISO model rectifier contains o time delay circuit
to provide reduced striking current when the arc is
turned on This is on etcellent feature because a
better crater will form quickly, provided the pro
lectionist immediately separates the carbons to
the correct arc gap length, and does not "lam"
the carbons when stroking the arc.
14 Th» MODERN THEATRE SECTION

. . and
efficiency, low cost operation, and no tubes
are used.
One of the most Important components
of selenium rectifiers is the fan— Uie fan
must always run when Uu> rectifier Is in
operation. Most rectifiers are wired so that
the rectlflfr will not opernte unless the
fan is ruiuiliiK. The unit must have good
ventilation, the openlntss In the bottom,
sides and top must never be blocked or obstructed.
This IS necessary for ventilation
of the rectifier. Install In a well ventilated
room adjacent to the projection room. If
installed In the projection room, there must
be at least a clearance of two feet between
(he unit and the wall so there will t>e
plenty of air space.
AVOID OUST ON PLATES
Collection of excessive dust on the rectifier
plates sliould be avoided. Use a small
hand t>ellows and blow dust out of unit at
least once a week. If unusual dust conditions
exist, an air filter should be provided
at the air Inlet to the rectifier room.
If the rectifier wlU not start, check contactor
operation, the switches; try a complete
set of new fuses at power source, or
check each fuse with a neon tester. Check
with a voltmeter across all three phases of
the AC Une to see that the voltages are
equal on all three phases within 5 per cent.
You can locate trouble in Uie line by testing
at rectifier contactor terminals, then
proceed to both sides of the fuses In the
line, then on to the disconnect switch, then
to the main fuses and main switch. Make
sure all electrical coruiections are tight and
none feel warm to the touch of the hand.
\ warm connection will indicate a dirty
and loose connection. Make sure the connections
are good in the lamphouse. At
least every six months It Is a good idea to
renew the connections to the arc lamp by
cutting off two or three Inches of the wire
and making a brand new connection.
TAPS FOR VOLTAGE CONNECTIONS
Rectifiers are equipped with taps on the
transformer for properly connecting the
unit for high or low line voltage. Heavy
duty rotary tap switches are provided for
adjusting the correct values for arc voltage
and amperage for the carbon trim In
use. In most of the modem types of selenium
rectifiers the units are In sections for
easy replacement. The writer suggests
keeping a spare ventilating fan on hand.
even though the rectifiers are ruggedly
constructed and will give long service. The
units cannot be operated without the fan
in operation.
The purpose of the ventilating fan Is to
create air circulation to keep the stack.>
cool at the high currents used for projection
arcs The fan sucks air upward past
the stacks, and also forces It out past the
transformer colls, keeping these units reasonably
low In temperature In order to
prevent excessive heat which would seriously
damage the unit.
By keeping the Interior
and exterior clean, and the fan in
good running condition, selenium n-ctlflers
or write
today to
(jidm ifoii
(Kjwe w(j(Ji
CHRYSLER. GENERAL MOT ORS, YMCAs, RAIL-
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ond
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They save 25 °o or more of carbon costs
Moil econofflica/ carbon unrr yoa ever uied!
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Anamorphic Lenses for
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Can be rebuilt to look and operate
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Peerless Magnarcs $395 pr.
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PHILLIPS

Most of the leading mojiufncturcrs have
a very liberal plan whcretn U is possible
to remove the defi'cllvi' .sfction and rephicc
It, sulvaginK the ustibli' portions of
llu- rrctlfior and thus mtUclDK u n-plucomont
clitiine at a vcr>" misonnbU' price.
If the situation wjurants sondlnK In UucompU-to
rectlfli-r. your local dealer can
suppli' you wItJi a leaner Wo dont advise
maklnK major repairs oi\ rectifier element.
The heavy duty triuusformer. rotary
switches, and other components of the
modem rectifier are ruutjedly built and
sliould give trouble-free op-pe transformers, so that their
valve action changes the alternating current
line Into particularly smooth direct
current for use at the arc. They are simple
in operation and require no special maintenance
except routine cleaning out of accumulated
dust and dirt about once a week.
Electrical connections should be checked at
least every two or three months.
DIT-MCO UNIVERSAL
in*a, SPEAKERS
"Tht
GReATlST
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Dffiigncd to giv* you
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low frcqu«ncic« In
ke«pinq with th« n«w
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S»«oh«r op«iun«« or* lorger. No tound obstruction
N«w tYP« loM*r« tlonti down to k*«p out Hin and
fom Pvrforotcd mctor grilt b«fwcen lou*r* and
tp«okcr unit prwcnti cuvtomcr damog* to unit
Hanger brocket complete tl now CO»t oi port of
bock holt of tpeoker Kouting Bracket will tit onr
tTpe |un

and
m
eMiC^
NiiMIMMIItfMIMIilliaMMI^
Gleaned From Discussions of National Ass'n of Concessionaires at
Miami,
50 WAYS TO MAKE MORE CONCESSIONS SALES
Tested Merchandising
Ideas
Which Proved Successful
For Other Exhibitors
Candy
I Promote one cand)f item a day, pile it up m
moss ditploy, suggest it, and the attendant will
moke three sales out of five attempts
2. Put on a "Save-the-Wrapper" campaign,
offering a free theatre admission for
a specified number of candy wrappers.
This not only increases immediate sales
but builds up the brand for future sales.
3. There is no substitute for sparkling
cleanliness, freshness, enormous mass displays.
Move the stock around and people
will notice it. think it is a different stand
they are buying from.
PUSH SLOW SELLER
4 By cuttrng down the variety, one exhibitor
was able to give three rows to one
candy bar and this emphasis started moving
the previously slow seller.
5. Don't oxriook vending machines. Candy is on
easy item to vend and there is a fascination in op
crating the machines like that of a pinball machine
One »esl coast circuit doubled its candy and
beverage soles in four neighborhood houses by in
stalling vendors.
6. Take the glass away. The Increased
sales from open display will offset any
shortages.
^il
/
Typical ol the good attendance and interest ol exhibitors and conceisionoiiei at all sessions ot the
convention of the National Ass'n ol Concessionaires at Miami lost month is this picture taken at the
seminar on outdoor theatre concessions Meeting structure was based on a panel which got the brainstorming
sessions off to a flying start with ideas later coming from the floor
10 Put the ottcndant in costume—o clown suit
for kiddie shows, ballerina dress for teenage shows
and evening gown for evening shows. This adds
glamor and interest to the stand and ottrocts po-
Irons
1 1 Sell the house to a local merchant or
bottler, say for $100. and let the kids in
free. They have the admission money to
spend at the stand, and the exhibitor not
only has the $100 but gets to keep all in
cents-per-person at the stand.
12. Don't incur ill will by pricing above
normal except on bars sold only In theat
res.
7. Having fewer Items will speed sales.
as people will spend less time making up
their minds. The woll-advertlsed. hik'herunll-price
items Increase overall .sales.
FIVE CENT lARS SATURDAY
8 One exhibitor .sell.n five-cent bars only
on Saturday matinees, removing them for
other shows and offering ten and 25-cc'nt
it«ms
9 For kiddle .ihows have kiddle rundy
predominate Promote special candy for
ipeclal
.shows for greater sales.
An early bird breakfast sponsored by Bonomo Kor
day Gold Medal Candies was a feature ol the No
rember NAC TOA TESMA Convention ond Trade
Show at Hotel Americana, Miami Beach, fla Hy
Becker, president of the Brooklyn candy firm, is
shown welcoming Sam Rubin, left, ABC Vending
Corp , te* Koken, NAC president and head of
HKO Industries Corp, to the brcok'oit
Ice Cream
ID Ici' croam sales arc in addition to.
not Instead of other Items, but get it out
of enclosed Ice ci-eam "coffins." Use the
open, display-type cabinet. One exhibitor
recently tried out three different cnblnet-v
and proved that the newest and best oin
made the mast sales.
14 Don't overlook automatic vendors
riie .sales figures are amazing in auto-
Conlinued on page 21
18 Tb« MODERN THEATRE SECTION

io<
[ki^
^y5-
oc
canxLTmJc cA&coS2Ze
Marsettes
'or.I lO^ (oll'wrappad roll of Individual Mar«*tl«t.
Marsettas mt9 pacKad 24 rolls in this raady to sail display carton,
1 2 cartons to the casa. It takas 40 tquara inrhas of countar spaca
F'rnm M«r^ com«^ an all neu-. randy M?n!>atir>n.
t'jich bitp-'tiw piece of llii«
rhitrolalr-raramel Hrliracy ilemanH* anolhor and anolhrr. Soon ihr roll
Ronr and ru'lomeni hurrv Uirk for more. Uo» di> ho know? W'r prrtnlni
Martrllrt in key rilie. Dealer* were overwheltneil. Smir muldn'l keep
• liM-k. U'r think you'll enjoy like rr^ulli. So order Marv

ALL NEW
GIVE
YOUR CUSTOMERS CONVENIENCE
OF BAR CANDY, VERSATILITY OF
BOXED CANDY, GOOD-EATING OF BOTH!
APPETITE APPEASERS COMPANIONS WHEN DRIVING
REWARDS FOR GOOD CHILDREN SNACKS WHEN ENTERTAINING TV OR READING MATES AT COFFEE BREAKS
All new Marscltes combine the wanted features
of both bar and boxed candies in a single,
compact package that is easy to carry in pocket
or purse. Or, to store in desk or cupboard where
always handy when the candy urge strikes
it's
(Some f)cople are satisfied with a single bilesize
piece.
Others want more—enjoy the entire
roll at one time, much like they do a candy bar. i
Do yvur cuslomert a favor — suggesl iliai ihey buv
Marselln In ihe hamly i-roll package.
M;
^
w m
Ma rsfLU cs
All now Mjrscttes are made by the makers of Milky Way. Snickers,
3 Musketeers, Mars Bar, Forever Yours. Coconut Bar

did
50 WAYS TO MAKE MORE SALES
{.ontinued from page iS
matte vrndlHR of tec crrnm tn theatres
15 Stock novelty t
• here th« Kc cream ii puthed out ot the top ol a
tub« 01 eaten
16 Alslo selling moves Ice cream. Its
belriK done m Canada by Theatre Confections
and according to Ken Wells tt really
ILs. There's no stock problem. The Kirls
.ue given so much stock on their trays when
they leave, and the cash and stock must
balance when they return. They start
from the front of the auditorium and work
back, looking from left to rlRht. In thr
States aisle sellinB is done at .some Wometeo
Theatres, and Harold Newman of CentiiO'
Theatres enjoyed a tremendous suc-
>s with it on a 25-cent package In balconies,
except in a few clas£ houses. Newman
continued the aisle .selling for six
years, discontinuing It only for lack of personnel.
PRIZE COUPON WITH BAR
17. Theatre Confections gives a coupon
with each ice cream bar .sold and holds a
drawing once a week with plush arumals
^
prizes.
IS Sell the action. Andrew Orkin ot Amite Theatres
soyt that iott ice cream made right in the
theatre ii a biq uller It requires more sonilotion
and more ipoce than hard icc cream, he says, but it
IS worth it Harold Newman also uses soft icc
crcom, has one operation and will soon have tivc
ore The chocolate and «anilla product cuts 60
p«r cent into hard ice cream soles, but the trc
mffldous sole and profit on soft ice cream moke
>r well worth while Newman also soys that the
animotion ot the ice cream made right in the thcotre
IS loctor in soles There will be a three
mochine operation in the new Century theotre in
Plomville whKh will also moke street soles A milk
skoke machine is wonderful lor street solos, shakes
selling tor 25 to 3S cents Harold Chcslcr, Theatre
Candy Distributing Co
,
tremendous business
't Milk tkokn tor "Around Ik* World in 80 Doys "
19 Tie In with the dairy for free balloons
for the kids. It's good buslneu for the
claio' and the theatre.
20 U.ie polnt-of-.Mile material and trail-
^ on Ice cream' Trailers will sell, particularly
when they promote a single Item
Soft Drinks
J I Soft fir.r, he largest single
Item in .wles for Wometco and Van Myer.i
'iM>s
as many bubblers and as many vrnd-
.; machines as each theatre can accomn
idate Drinks are priced at 10, IS. 20 and
IS cents from both vendors and bubblers.
23 Vary the flavors in bubblers for
Lee Koken, RKO Thealrci and NAC ptciidcnl, oss/sIS Joy Lynn in Ihe ribbon cutting that marked the oflicial
opening ol the NAC section ol the ethibit show at the NAC convention Other NAC oHicerf present
lor the ribbon ceremony are Later Grand, Conlectionen Cabinet Corp , exhibit chairman, and Bert
Nathan ol Bert Nathan (ntcrpriiCi, board chairman
greater sales, and watch that syrup that
It isn't -sour.
23. Carry on the stand items which create the
need tor o drink—hot dogs, potato chips, wcllsaltcd,
but not too much, popcorn.
Improvement
Needed
24. Standardize on automatic beverage
vending equipment, and brlns in the managers
each week if possible and have a factory
man explain the equipment. If a cir-
There was no dearth of merchandisinp
ideas at the Miami meetinRs. but
exhibitors and concessionaires felt that
there Is improvement needed In the
following
There is a great need for candy Items
to be .sold only in theatres with attractive,
special wrappers and a special
profit margin. Attendance could be
built up by having a premium plan for
collecting the special wrappers, and the
candy could be promoted with a .screen
trailer.
Foil wraps are a big Improvement in
the merchandising of ice cream, but exhibitors
sec a need for better merchandising
copy on the wrap to do a better
.sales
Job.
Color is Important In the sale of beverages
and exhibitors recommended that
manufacturers use a stronger color concentration
In syrups.
Packaging was a concern of the exhibitors
in coiinection with popcorn.
They feel there should be a spi-clal
.ihape for theatres, such as a clown, and
that nothing needs more eye appeal
th.in the printed design on the box or
Mick
cult is too small to handle its own maintenance,
or for the individual theatre, the
manufacturer will usually put the machine
in on a percentage basis.
25. It's a good Idea to ask the bottler to
check equipment and syrup. Attendants
should know how to clean the bubbler, and
keep It one-half or full at all times.
26. U.se ice in the bubbler to enhance the
apfjearance of the drink, advises Tom
Moran. Odeon Theatres, and Jim Hoover.
Martin Theatres, agrees that ice in the
drink does the most for anything in the
concessions.
27. Try using a swizzle stick, paper parasol,
heads or flmires in the big drink. This
kind of idea more than doubled the 20 and
30-cent drinks for Mortie Marks. Jefferson
Amusement Co.
FRESH ORANGES HAVE APPEAL
28. When selling on orange drink, slice trvsk
oranges up in the bubbler to enhance the appeal
and sell the idea ot freshness This idea comet
irom Jock Fitigibbons, Theotre Conltcfioni.
29. Another succe.s.sful ornnue promotion
was tried by Alfred Olander, Montebello
Theatres. He u.sed the whole Orange-
CRUSH promotion tieup of cups, display
materials, caps. etc.
30. Try a lucky number on each 500 or
1,000 cups, with worthwhile prizes It's been
done succe«sfully.
31. Attendance and repeat volume of
sales can be built up by giving big gla-vs
tumblers free with 20 or 30-cent drinks
Patrons will continue buying to complete a
set This promotion has been done most
Continvorf on lollewing pogt
BoxorncE January 6. 1968 21

Nationally
Advertised
HENRY HEIDE, INC NEW YORK, N. Y.
RAISED
CHECK AVERAGES
'INCREASED GROSS PROFITS..
with JAMES RIVER
SMITHFIELD
Pork • Beef
• Turkey
FLAVOR SIMMERED
in Genuine
SMITHFIELD
HAM STOCK
BARBEQUES
BIE'
BAROQUE
. SAUCE ,V
The NEW Patented SPEED-SCOOP
Three time* more efficient Scoop ond pour o
bagful of popcorn in one vinqlc eo^v motion.
Mode of light, itainlcii aluminum Cool hordwood
hondic Perfectly balanced for maximum
efficiency ond %pced Only S2 50 at your Theatre
Supply or Popcorn Supply Deolcr.
SPEED-SCOOP
109 Thornton Ave , Son Fronci%co 24, Calif.
PROFITS with
'(.•I tiA IlirkH b; 37 Yl«;i'
SAMUEL BERT MFC CO
'f,i
SNOW
MAGIC
THt NEW SNOW
CONF MACHINE
Cipacity. SO conei
nnr 30 lecondt.
Thf Btrt'i 'SNOW
MAGIC" michlnc
ccmbtnti cyt-iopcaling
biJuty with ptffret
mtctiinical ^vformanci
iBd lar|t
c Jticilr *S n «
Wagic" It taty to
optratt and it Fully
Aulomallc. A Sntw
Co^f coiti l'/4 to
I'/fC and uiually
iflll fv 10c . . .
Ihjt'i proHIt
n
Dallas
only )270 00
50 WAYS TO MAKE MORE SALES
Continued Irom preceding page
successfully in a number of dnve-in theatres
in Texas.
32. Up In Canada terrific sales have been
enjoyed by aisle selling 17-oz. drinks.
33. Buy quality syi-up and the best carbonated
water to maintain good sales.
34. Kiddie shows, such as those stx>n-
-sored by Pepsi-Cola invariably Increase
drink sales as well as those of other items.
35 Odeon Theatres sell a 12 oi. orange drink,
prepacked with ice, for 20 cents The drinks arc
pur on special display and only a straw added at
time of purchase. Most exhibitors believe it a good
idea to prcpock the big drinks.
Popcorn
36. Tlie size and price of a bag or box of
popcoi-n depends to a large extent on the
section of the country, type of community
and different types of theatres in the same
town. F>i-ices vary from a ten-cent bag or
lx)x to 15 cents for a slightly larger box
and 25 cents for a bo.x of buttercorn. A
bag is sufficient for the ten-cent sale, but
boxes are preferred for the larger units.
Some theatres even retain a five-cent bag
for children.
37. It's not so important how much popcorn
the box contains, but how big it looks
for its money. The size and shape are important,
according to E. H. CJeissler. Wilkin
Theatre Supply Co. It's necessary to
merchandi.se in a smart package, making
the customer think he's getting something
for his money, he says.
38. It is a vital factor to push buttercorn,
says Alfred Olander. Put tickets good
for five cents on a box of buttercorn in a
bag of regular popcorn. Maintain consistent
quality, and sales will increase ti-emendously,
he says. When he stopped using
the tickets sales dropped way down.
39. If you are located in a part of the
country where it is hard to keep the popcorn
dry. install a forced blower. It will
do the job.
40. Popcorn flavor Is Important and mon-
.sodium glutamate adds to the enjoyment.
Use flavorings such as cheese, chocolate
.syrup.
41. Add peanuts to the boi of corn Just put
them on fop, being hcovier than the corn they
will work down Charge an otra nickel, but give
the customer his money's worth in nuts.
42. Harold Newman had a supply of
Jimmy Dean and Pat Boone pictures left
over after the engagements. He tied them
in with buttercorn. They cost three cents
each. With u purchu.se of buttercorn he
gave one free. Tlic promotion was tremendou.sly
successful.
43. "We pop our corn between 8 and 9
pjn.." .says Al Lerner. with Wometco. "We
reverse our fans and the odor goes into the
auditorium enticing people to buy some."
A Seattle exhibitor who sells prepopped
com uses a synthetic aroma.
44. Since its the action and the aroma
that sell popcorn it may be a good idea to
use a smaller kettle in order to keep it
popping.
45. Gimmicks Increase the sale of popcorn.
Theatre Confections places an inexpensive,
plastic hockey player in each
t)ox of corn. 'Youngsters save the players
until they complete a team, show them to
the manager and are
given a. prize.
46. Since Band Aids recently came out
in red, white and blue, one exhibitor thinks
it might be a good idea to put in colored
popcorn along with the regular, as an eyecatcher.
47. A big-unit popcorn sale can be made
for 50 cents to $1 by using a double-purpose
polyethylene bag which can later be
used for refrigerator storage. There's
glamor too. in an aluminum popcorn bag.
Other items
48. Glorify your hot dogs with a chili
sauce and increase your unit sale by five
cents. The customer will feel he's getting
something big for just a nickel more.
49. Looking for something new? A spud sundae,
a hot boked potato wrapped in aluminum
foil and served with butter and salt has been
introduced. They sell for 15 cents ond go like hot
potatoes.
50. Cigarets are a big item when handled
through vending machines, particularly
if the exhibitor operates the machines
him.self. Shortages are nil. The cigaret
companies will give you a subsidy for every
column of their cigarets you handle if you
operate your own machines.
Entertainment Awards Soon
Ihf Milky Way Gold t^tar .Award.--, llie
only national, major program for honoring
talented children in the entertainment
profes-sion. will be sponsored for the sixth
year by Mars, Inc.
Nominations, which opened in November
continued throughout December to select
the 12 outstanding juvenile perfonners, according
to J. R. Fleming vice-president
and assistant general manager.
Voting will be by entertainment editors
and prominent persons in the entertainment
field, with 15.000 ballots expected to
be cast. Winners will bv announced In
March.
All of the 1956 winners were from the
motion picture and television fields.
Bacteria on Improperly cleaned concessions
equipment ran multiply tremendou.sly
overnight. In such an Instance, the bacteria
with their jxii.sons will be introduced
into nil foods with which the equipment
comes in rontact the next day
22 Thp MODERN THEATRE SECHON

nKII'ITN
Iriiiii
?omi^
5 r^Ci i>
By
PHYLLIS HAEGER-
How MANY exhibitors do you know
who cUUn that most of their profit lor all
of their profit > comes, not from the films
they run. but from the concessions Items
they selP
It Is certainly no secret that the top
profit Item In most concessions is popcorn.
Yet It Is amazing to discover how many
concessionaires allow this precious profit
maker to slip In sales through sheer apathy!
Of course, we know that attendance is
not what It used to be. But It stands to
reason that, when you have fewer customers,
you try to sell each customer more
to make up for the loss. You try to Increase
the per capita consumption. Manj'
concessions se«m to be run on a different
theory. Some concessionaires, for example,
know exactly how to Increase the sale of
their popcorn and still do not lx)ther to
make the effort. Others don't know how
*Th« Popcorn Inslilut*
Echo of Miami Tradeshow
There wos much to see and many new ttems of
equipment and merchondne to etomine at the
Second International Induitry Tradeihow in the
Hotel Americana. Miami, in November Groups
such as these collected at the various booths to
get information about the new and the improved
offerings to exhibitors and their patrons Quite
naturally, there wos plenty of talk about the theatre
business, and /ui( plain visiting, too, as those in
the industry renewed friendships and mode new
acquaintances Attendance at the tradeshow and
the convention meetings wos good.
to do it, and won't take the trouble to
learn.
Ask a popcorn supplier how many of his
customers know and faithfully apply the
basic principles in preparing and sellinn
his product, and watch his face droop with
discouragement. He knows too well how
many of them do not.
Here Is a short list of the questions which
are asked most often regarding popcorn.
along with the answers. All of them are
Continued on followirtg page
Manley's Concession Merchandising
Program will increase your total^
dollar Profit . . . without any ^ -^^
investment on your part! t
. . greater
Here's How: Manley provides you with new. modern
popcorn equipment tor better quality control
popping volume. You have no capital investment.
Manley provides all supplies. Popcorn, seasoning, salt
and containers o( your specifications. You have no inventory
problems!
Manley provides Sales Promotion men who call
on your
theaters regularly. They tram concession personnel in
popping technique, preventive maintenance and cleanliness.
merchandising, related item selling, and customer relations
They see to it that advertising material is displayed. They
see that physical inventories are taken and stock is
properly
rotated They supervise the entire program to sec that it is
carried out in conformity with your policies
Let Manley do it (or you. too Use Manley Concession
Merchandising Program and make more total dollar profit
without capital investment or inventory problems. Get de
tailed information on how this program
will fit into your operation. Fill
out and mail coupon today. No
obligation, of course.
Hm«^4
ih
MANUY, INC
The Manley Concession Merchandising Pros^r.mi
SEND MK MORK DITAILt FASTI
Manlay. Inc . 0«pt. UO 1 S8
1970 WyandotI* SI.. Kant** City 1. Mo.
G*nll«m«n
G Sound* loo good lo b« Irual Convinc* m*
N*m«
•out Oty ». «to y 7oo» SUIa.
m Action.
BOXOmCE January- 6. I9M 23

PROFITS FROM POPCORN
Continued horn prcteding
pogt
easy
For over 30 years National Theatre
Supply Company has maile it easy for
exhibitors to equip and furnish their
theatres throu(;h National's own finaneing
plan. Today, as always, National stands
ready with a financing plan expressly designed
to fit the budget and equipment
requirements of every exhibitor.
We are sure that you, like so many
thousands of other exhibitors, will prefer
to
purchase and finance your equipment
through National ... a company that
understands and appreciates the problems
exhibitors face . . . rather than thr()u;.;h an
institution unfamiliar with the motion
picture field.
If you ha\e iicsitated to buy needed
equipment because of a financing problem,
why not discuss your particular needs
with your National representative, lie will
show you how National can help )ou iiave
a theatre that's modern in every respect
... a theatre that's attractive, inviting and
equipped to play all the big boxoffiec
attractions of the day.
NATIONAI-
NATIONAL THEATRE SUPPLY COMPANY • BRANCHES COAST TO COAST
basic in Importance If popcorn sales are to
yield a profit.
Q. Is there really much difference in the
quality of various popcorn types?
A. There certainly is! Tlie only sensible
way to buy popcorn is to buy the best
you can set from a supplier you know
to be reliable. It is so true that "there
are no bargains in popworn."
Q. What is the correct ratio of oil to
corn in popping?
A. One part oil to three parts corn. This
ratio .should never be varied. Adding
more oil to make the corn richer results
in greasiness. Skimping on oil
to save money results In poor expansion
and a loss of taste, both costly
mistakes.
START BEFORE BREAK
Q. When should I pop the corn?
A. Start at least 15 minutes before each
break. Give yourself enough time to
build up a good supply, and give the
aroma of the popping corn a chance
to permeate the lobby. If you can
figure out a way to pipe the aroma
into the auditorium, you'll be money
ahead!
Q. Do special promotions really help the
sale of popcorn?
A. Yes! But you should promote popcorn
all the time with every means at
your disposal. It costs so little to sell
more popcorn through regular advertising.
Popcorn Shortage Seen
Higher popcorn prices as the result of a
smaller 1957 crop were predicted at the
National A.ss'n of Concessionaires convention
in Miami Beach by C. E. Burkhead.
U. S. Department of Agriculture.
Burkhead said that a crop of 250 million
pounds, ear basis, is considered adequate to
present day needs, but that indications are
thai this year's popcorn crop will run closer
to 235-240 million pounds. Burkhead w^s
making his estimate ahead of the official
government report on the crop, which was
not due for release until mid -December.
J. A. McCarty Jr.. J. A. McCarty Seed Co..
estimated that a carryover from the 1956
crop of around 9.000.000 pounds existed as
of November 15. just preceding the Miami
Beach convention. If this estimate is accurate.
McCarty said, and Burkhead's prediction
also is approximately correct, then
a shortage should occur before the 1958
popcorn crop is ready to harvest.
Two reasons for the shortage are given
by the Popcorn PrcKc.ssors A.ss'n First,
weather—five weeks of steady rains in major
jjoprorn growing areas and November
blizzards In the Midwest Second, official
Government reports estimate that 24 per
cent less ixipconi was planted than In 1957.
24
Th« MODERN THEATRE SECnON

Denver Candy Representatives
Organize a
Promotion Club
I'liiuiy s;Ui's tnuniKit thr.iiiis .mu ll
otluT typfs of rt'lull outli-ts in the R«x-ky
Mouiuuin rt-Blou will b«> promoti"d by the
IVnvcr Mile Hi Ciindy Club, recently oriiani/rd
by the camly brokers und direct
fiietory represontullves in the Coloriido
capital The club will work for publicity
breaks for candy kUI kIvIhk days, sponsor
Ik Candy Carnival Week, and utilize every
publicity clumnel to sell candy to Llic public
lis a healthful, enjoyable, encrtty-Klvlng
food.
Members are pledged to accept representation
of a line only on the t>asls of complete
ser%'ice to all buyinK segments In the
Beverage Firm's Fountain and Vending Sales Up
.Nilii Cuip. founlttln and vending: cup
salet are 38 per cent ahead of la^i year,
aceordInK to J B Cooper, sales promotion
manager Cooper said that the current
sales rate represents the greates. sales increa.se
in the firm's hl.slory.
Cooper attributed this increa.se to wider
distribution of Nehi plant.s and pniduct.s.
standardl/ation of products and package,
increased emphasis on local service and improved
point-of-purchase advertlsinu.
Theatre outlets especially have been assisted
in Increasing .sales of Nehi products
by effective polnt-of-purchasc displays fm
conces'lon.s counters and vendinj; machines.
Increu.'.ed distribution has been made possible
by 32 per cent more Nehi plants now
havint! an active syrup program.
C mplellon of national coverage by Nehi
.•;iile.s frrces was also credited by Cooper as
u factor in increasing .sales this yeor. Nehi
Corp. uses approximately 12 annual conventions
to Introduce its products to new
customers, particularly to buyers frtm the
motion picture theatre and vending machine
industries.
Oflictn ol the nrwii orgonl^cd Denter Mile Hi
Candy Club ore. Iiom left, Normon Tuohy, preiidettt.
Lou Cheeoutet, nee preiideni, Virgil M
"Artdy" Artderwrt, etecutne iecretory, Tony Vrani
tor,
Iteasurtr
Rocky Mountain area. This area specifically
Includes Colorado. Montana. Utah.
Wyoming. Idaho. New Mexico, and the
Black Hills of Nebraska and South Dakota.
An annual Buyers Guide will be issued
for this area and annual awards set
up for outstanding salesmanship by jobber
salesmen.
Norman Tuohy was elected president for
the first year Other officers are Lou Cheroutes.
vice-president; Tony Vranlcar. treasurer,
and Virgil M. "Andy" Anderson, executive
secretary. Members of the board
are Anderson. Cheroutes, Tuohy. Vranlcar.
Jtm Cameron. Charley O'Brien. Al Beavers.
Von Baker and Bus Correy.
All meetings are breakfast meetings, held
t 7 45 the first Monday morning of each
month at the Denver Athletic Club.
Candy Manufacturer Expands
Increasing candy bar sales and crealcr
production by Hollywood Brands. Inc..
have necessitated addition of a 60x120-
foot shipping and storage warehouse to
the company's main factory at Centralia.
Ill The building was designed In detail by
C R Marloccto. executive vice-president.
Candy for shipping or temporary storage
L.% sent by belt line from factory to the
warehouse. Latest methods are used for
faster loading of trucks and freight cars.
faclUlaUng faster delivery service to candy
buyers throughout the country. ThLs Is a
vital factor, especially In .lummer months,
when Jobbers, vendors and dealers hesitate
to carry large Inventories.
for more sales on
the most profitable
concession* in your
theatre!
j
popcorn of course
To sell more of the item that gives you more profit, pour on Popsit Plus
— America's finest popcorn .seasoning. Your popcorn takes on a rich
BUTTER-LIKE FLAVOR, an appetizing aroma that brings customers
back for more — and more!
The diflerence in cost between Popsit Plus and lesser products is negligible
on any size box of popcorn — but the diflerence in taste and
eye-appeal is really enormous.
Put Popsit Plus to work for you and notice the big difference in your
profits. Your Popsit Plus distributor will be happy to supply you with
the rest of the details. Call him today!
popping nnnninp xmrialists apccialists to the nation
v d
SIMONIN
• PHILADELPHIA J4. PA.
,

DRIVE-IN THEATRES
Onginol tide of (he Apache, Farmington, N. M., at the right, was constructed in 1952 Entrance to both
east and west iidci ii ot the lower left hand corner of the photo Both sides exit to the highway at the
upper left ot photo Emergency exit is near the right screen tower, and is used when both sides break at the
some time An apple orchard was removed on both sides, with as many trees left as possible for landscape
Theatre designed so that foluable highway frontage was not used except lor entrance road and
exit roads
A SECOND SCREEN OFF CENTER
TO PRESERVE THE PLAYGROUND
Play Area, Just Past Boxoffice Serves Both Sides
WW ITU Farmington. N. M.. experipnclng
a steady Krowlh because of oil developments
In the area. Russell P. Allen and
Kelly A. Crawford saw the need of enlarg-
InK their Apache Drive-In. which could
accommtxlate only 340 cars. So they added
a "twin," thus Increasing the capacity to
780 for both sides, with all of the workmaashlp
and additions In equipment belnK
of the finest
order.
"The thought of the twin." said Crawford,
"occurrj-d to me one niKht when I
wa.s
l(K>kinK out the orlKinal booth door which
wax located on the side facing cast. Withen
obtained the prop

Vacuum Cleaner Manufacturer
Acquires Floor Machine Firm
To Expand Its
Operations
Playgnund and pKnk orvo it fenced in and immediotely post botoHice eoiity occeuible from both thealtti
Playground is located a short distance horn the snack bar.
KoUy sitld •but since the intermission
breaks occur at different times, we have
not yet mcreased the size of our concessions.
We did. however, provide a large storage
-pace under the new booth which connects
to the concessions at the rear."
Five employes, including cashier, handle
the tusiness on normal nights; six or seven
on peak nights.
The Apache concessions has consistently
produced sales which run 50 per cent of the
txj.xoffice.
"We do not believe in long intermissions."
-ays Kelly. "They only irritate patrons. We
run intermission trailers and special films.
together with commercials and previews.
We keep something on the screen at all
times. Present-day ncwsreels make a good
intermission filler.
"We feel that this policy has gained patronage,
since we hear good comments. It
has not affected our concessions take to
any decree. The happiness of patrons more
than makes up for it."
Supply. Cnrtrluhl Construction Co.. built
both the old and the new screen tower.
"Twin" and extending arrow were added to original
attraction board, and it was completely repainted
fence, which ettends around most of theatre is of
used steel pipe, with surplus Army runway lights
ustd lot lighlirtg.
The Pullman Vacuum Cleaner Corp
,
vUilcli lia.s been rxpandlng rapidly in a remarkable
cumeback after a fire destroyed
Us first plant In 10S5, has purchased the
(irow Floor Machine Co.. Burbank. Calif.
Pullman executives. Stanley Berns. board
ihairman. and Robert Berns, president,
announced that they would transfer all
production activities of the California
plant to
their Boston facilities.
Pullman acquired the Orow Floor Machine
Co. In a search for field-tested products
related to their commercial vacuum
cleaners, as the company .sought to extend
Its operations and Increase activity In the
building maintenance field.
The Grow company was started In 1930,
concentrating on making parts for other
floor machine manufacturers. Twelve
.vears later. Frank P. Grow, president of
the firm, was Joined by Francis J. Hlnckli'y.
a Detroit automotive engineer. In developing
the first two-speed floor machine.
the slow speed being for scrubbing and the
fast speed for polishing.
While engaged in developing thLs floor
machine, the Grow firm became expert in
forming and cutting of high quality production
gears. The company's activities
were divided between making gears for
missiles and floor machines for the commercial
market. With the current steppedup
demand for mi.sslle production, the Grow
company decided to sell its floor machine
division.
Pullman officials, with exclusive rights
now to the Grow floor machine, have
started negotiations for distributorships.
PLAYGROUND CENTRALLY LOCATED
The playground ts located centrally for
t>oth theatres just past the boxofflce. and
close to the snack bar. It is fenced in. The
playground is located In an old apple orchard,
and only enough trees were removed
to make way for the equipment, consisting
mainly of swings teeter-totters and a nuinualb'
operated merry-go-round. The equipment
ts subat«ntlal and will withstand vigorous
use.
All equipment was furnished by National
Theatre Supply, with the exception of inc«r
speakers and .wund equipment which
were furnished by Western Service and
CREDITS CNoAQtoblc Ictleri Icclilc * Con
Crttiont cquipmcnr Conncllr l>ot dog mackinf. Mm
vfc Bun borb«

Smoll Silicon Junction Tubes
For Rectifiers Above 80 Amps
P 1661
Sil-Tubes for replacing gas-filled tubes
in rectifiers rated above 80 amperes are
being introduced by the Kneisley Electric
Co. The company claims that the efficiency
of a rectifier operating with gasfilled
tubes can be stepped up from 58-62
per cent to 83-85 per cent by use of the
silicon junctions, or Sil-Tubes. The latter
are small, but have high ratings, are hermetically
sealed and non-aging. As replacements
for the gas-filled tubes, they
may be screwed into the same sockets used
by the former. The installation is completed
by setting the ventilation system,
supplied with the changeover kit. on top
of the rectifier housing. The Sil-Tubes are
said to pay for themselves in two years at
any situation that operates 40 hours a
week. Advantages claimed for them include
large power sa\'1ngs. elimination of tube replacement
cost and much smoother output.
Introduction of Sil-Tubes follows by a year
Kneisley s Introduction of Sel-Tubes 'selenium
replacements! for use In 40-80 ampere
rectifiers. The size of Sel-Tubes prohibits
their u.se in rectifiers above the 80
ampere range.
Portable Recorder-Reproducer P 1662
Provides "Lip Sync" Motion
The 19S8 Klnivox-Hallen Model 616 porlublp
recorder and reproducer, which afford.s
lip .sync" recording and reproducing
for motion picture, television and all
audlo-vi.sual recording, l.s being Introduced
by the S06 Cinema Supply Corp It Is
equipped with the Academy Award-winning
Davl.s filter which imparls a .smooth.
flulK-r-free film motion and maintains
dead .sync In either reverse or forward opirallon.
The 28-pound machine is equipped
FOR MORE
INFORMATION
USE Convenient
Readers'
Bureau Coupons
with standard reels that take up to 1.600
feet of Mylar film. Frequency response is
flat from 50-8.000 cycles, distortion is less
than 1.5 per cent total harmonic at 400
cycles per second. The signal to noise ratio
is said to be not less than 50 db. with output
level normal 4 DBM. Included is a
combination record and playback amplifier.
VI meter and monitor jack. All specifications
and equalizations are said to meet
standards adopted by the Motion Picture
Research Council.
Self-Propellcd Snowthrowcr
With Seosonal Attachments
P-1663
Designed for the drive-in theat^e staff
with major snow clearing problems is the
Jari Junior power unit with Snowthrower
attachment. Manufactured by Jari Products.
Inc.. the .self-propelled machine is
capable of cutting a path 16 inches wide
iliiough .snow up to 18 inches deep, throwing
the snow aside at the rate of 300
shovels per minute. A raker bar cuts up
heavily packed or deeply drifted snow Into
small pieces that can be thrown aside
easily. The machine may be used in powder,
wet or packed snow Other features Include
a light-weight, aluminum 1.75 h.p. engine,
adjustable handlebars and adjustable
Cloimi made (of producli drtcnbcd cdiloiiollv
on thu and othcf poqci ace token fiom the
monuiocturtrt' ilotemcntt
clutch rod that controls the forward drive.
Sicklcbar mower, reel-type lawnmower and
power sprayer attachments may be used
nil the machine for seasonal work.
One Half Barbecued Chicken
In Heat and Eat Pock
P 1664
One-half barbecued chicken servings,
pre-cooked for fast point-of-.service preparation,
arc being introduced to drive-in
theatre concessionaires by C. E. Grant &
Son. Inc. The contents of each bag include
one-half of a barbecued chicken
without giblets or neck, in barbecue sauce
made of tomatoes, vinegar, sugar, onions,
soy. anchovies, eschalots, tamarinds, mustard,
garlic, chili, salt, spices and mon-
.sodium glutomate. The indoor oven method
is recommended for preparation at drivein
theatres, the chicken being removed
from the bag and placed in a shallow pan.
skin side up. in a preheated 450 oven for
15 minutes. If the chicken is used frozen,
seven minutes should be added to the oven
time. Fast defrosting of the product may
be accomplished by placing the bags of
chicken in lukewarm water for 30 to 60
minutes ahead of lime scheduled for oven
preparation. Only birds eight to ten weeks
old. specially bred for such desirable
characteristics as small bones, large full
breasts, full meaty thighs and legs are said
to be u.sed in preparation of the "heat and
barbecued chicken.
eat" packs of rotisserie
Mobile Extension Ladder P-1665
For Theatre Maintenance
For the convenience and safety of theatre
maintenance men who must work at
heights up to 16 feet in painting, replacing
light bulbs, cleaning fixtures, etc., the Rol-
Away Truck Manufacturing Co.. has announced
the development of the HL-l mobile
maintenance ladder truck. Tliis nonpnwerod
unit may be extended eight feet
three inches above the theatre floor, the
top of the ladder provided with workshelf
and guard rail made of aluminum. The
ladder extensions are locked in place by
double, independent locks which can only
be released by the operator using one hand
on each lock at the .same time The ladder
can not retract by relea.se of one lock alone.
Front ca.sters retract, permitting the truck
to rest on legs .set firmly on the floor, one
of the legs being adJusUble to compen.sate
for uneven floors Tlie truck cannot be
accidentally put on wheels while In stationary
position. An Oregon product, the
truck Is fully approved by that state's Industrial
accident commission.
28
Th. MODERN THEATRE SECTION

tlicatre
Chocolofc Covered Cormels
With Low Calorie Content
P 1666
1. which Is the tarnet datf for achl'vlng
nationwide distribution Marsettes I- the
first new pnKluct In the Murs line ince
1950. when the introduction of Mars foconut
Bar rounded out a line of six qu.illty.
chocolate-covered bars. Marsettes are iivall-
!

Don't Miss an Early
Spring Opening
Large Rcor-Scrvicc Candy Cose
With Illuminated Display
P 1669 but ihl.s l.s rarely needed since operators
would seldom permit the flashlight to run
down completely. Wlien fully charged, the
Hopllx will remain bright for two hours.
The unit i.s housed in a 4x1 ';jXl-inch case
of ivory plastic.
V
DrJve-ins for 1958 should
be planned now.
When il comes to drive-ins The Ballaniyne
Company has always taken pride in being
more than just a manufaiiurer of sound and
projcilion equipment. W'c feel that countless
owners and operators want help and
advice on how lo build a better, more economical
drive-in.
When >ou purchase Ballaniyne equipment,
free help and plans come w ith the job. Vou
Ret the background of experience from
Ballaniyne engineers, who know drive-ins
and have planned them by the hundreds.
Take two minutes and drop us a line if you
are planning a new drive-in.
'^^Ballantifne(!p
1 71 2 Jackson Sf. Omoho, Nebraska
Designed in
Cooperation with
Recognized' Authorities on
Ploy Guidance and
Physical Education
A rear-service candy case designed to
stimulate sales through its bright fluorescent
lighting of a glass-protected selections
display has been introduced by Supurdisplay.
Inc. A hinged glass door may be
opened easily for placing on display the
various candy bars and boxes handled by
Reserve stocks of each
the concessionaire.
item are stored in large, easily accessible
sliding trays at the rear of the case for
quick service by the attendant after a patron
has made a selection from the items
displayed behind the front glass door. This
door locks after hours for protection of the
samples on display. Telescoping stainless
steel rods are provided at the top of the
case to hold ad signs. The case which
plugs into an AC outlet, is all-steel, with
wheat grained mahogany fini.sh.
Flashlight
Without
Opcrotes
Batteries
P-1670
An usher's flashlight that requires no
batteries has been introduced by Major
Electric Co.. Ltd. Known as the Hoptix.
Self-Selling Hot Dog Grill P-1671
Facilitates Fast Service
Up to 80 weiners can be prepared at a
uniform heat that prevents shrinkage in
the Whirl-A-Dog machine engineered especially
for fast service In theatre rush
periods by Helmco. Inc. While preparation
of the initial 80 hot dogs for serving requires
about 30 minutes, other weiners may
l)e added as fast as the heated dogs are
served. The Whirl-A-Dog acUs as its own
salesman, too. having three glass sides
which provide concessions customers with
a tatalizing view of the rotating hot dogs.
Except for glass on the three sides, the machine
is constructed entirely of stainless
steel, has a compartment for heating four
dozen buns and may be operated on any
110-120 AC outlet. The machine al.«o has
a reversible illuminated sign, permitting
front or backbar operation.
PLAYGROUND
SCHOOL • PARK • POOL
EQUIPMENT
wtrri 90» cArAioo
El (jameiime , inc.
204 Jonctvillc Road
Lllchticld. Mrchlgsn
thr liiui i> ncliargcd by .simply removing
the snap-off cup and plugging the flashlight
into any 1 10-120-volt. 60 cycle. AC outlet.
The bulb cannot burn out during recharging,
since It l.s built Into the .snap-off cap
Overcharging Is prevented by a built-in
fuse. Full recharge would Uke J2 hours.
Powder for Fast Cleaning P-1672
Of Icc-Moking Machines
CSCO ice machine cleaner for the safe.
fast removal of such ice troubles as sticking
cubes, ice tainted with bad tastes and odors
and opaque ice is being introduced to the
theatre concessions field by Chemical Solvent
Co. CSCO cleaner Is a powder that
works efficiently in either automatic cube
making machines or flake Ice machines
A few ounces of the powder are di.s.solved
m the water tray and circulated for a short
time to remove lime, slime and dirt which
have accumulated from the air and from
the water supply The powder Is .said to be
safe to use on the Ice making machine, both
from the standpoint of health and operating
efficiency of the equipment.
30
Tho MODERN THEATRE SECTION

Kansas
about PEOPLE / and PRODUCT
( O U C T S
Cuni- iiii.mTS of bCVer»ge
vrndinx (Hiuipmrnl
widely xiswl m
theiitrr conccssloivs
has siuned nn uKnt--
tni'Mt with Uu> Ditch-
Organization,
burn
liondon. prrmlttlni;
the EnjillsJ) firm to
manufacture Cole
vendtHK machines fur
sale in Uie United
Richard
Cole
Kintsdom. the Channel Islands, Isle
of Man. Eire and all British colonies and
British Commonwealth countries, except
Canada, as well as on the European continent.
The Ditchburn firm, manufacturer
of a wide range of automatic vending
equipment, will start production with the
Cole-Spa Special four-drink and sevendrink
machines, scheduling Initial deliveries
for late spring. 1958,
Seaboard Floor Coverings. Inc.. exclusive
disti^butors of Gullstan Carpet, has
moved its sales offices to the fifth floor at
295 Fifth Ave . New York City. Joseph J.
Carey, president of the firm, said that the
move, which was made around January 1,
was necessitated by Increase in the company's
areas of distribution. Showroom
and offices for sales and service also will
be maintained In Philadelphia. Pittsburgh
and High Point. N. C.
John T. Pierson. vice-president of the
Vendo Co .
City, was elected vicepresident
of the south-central region of
the National Ass'n of Manufacturers at
the usoclatton's 62nd annual congress In
New York. Pierson. who organize*! the
automatic vending machine manufuctur-
Ing company with his brother Elnvr in
1937. had .served two terms on the NAM
board of directors. The region he icpresents
includes Ml.vsourl. Kansas. Nebraska,
Arkansas and Southern Illinois.
S. C. Quarantello has been appointed
field sales manager for the Pullman
Vacuum Cleaner Corp. Quarantello. who
brings many years of experience in vacuum
cleaner merchandising to his new position,
will act as llai.son between factory and
regional sales executives, implementing
Pullman's policy of Introducing new products
almost eveiy 90 days.
W. O. O'Meara Is the new western division
sales manager for Nehl Corp., succeeding
the late George E. Silver. Sheldon
A. Greenland has been named Nehi district
representative in northern California
succeeding Jim Farquharson. The latter
has taken over management of the firm's
San Jose. Calif., plant and is part owner of
the property.
Gov. Luther H. Hodges of North Carolina
and Charles Karagheusian, president
of A.&M. Karagheusian. Inc., were the
principal speakers at the formal dedication
of GuUstan's Velvet Weaving plant In
Aberdeen. N. C. Karagheusian declared
that the establishment of the new division
was "an act of faith in our country." and
that the outlook for the American carpet
industrj' Is bright. Capacity of the Aberdeen
plant win be Increased In January
with arrival of new looms. Tlie plant Is
now spinning yam and weaving all velvet
qualities In the Gullstan line.
Drlve-In Concessions, Inc. The new firm
has no connection with any other concessions
organization.
Nathan Is a past president of the National
Ass'n of Conce.Hsionalres and present
board chairman. He al.so has been a leader
In New York City civic and charitable
circles for years.
Gerald "Jekrv" Slater has been appointed
company representative in the Minneapolis
area by American Seating Co. He
win cooperate with National Tlieatre Supply,
the .seating company's distributor in
the area. assLst In theatre re.sealing activities
and be available for consultation on
theatre .seating In the metropolitan area.
POWERFUL NEW PLUNGER CLEARS
CLOGGED TOILETS
in
a Jiffy •'
Clear Messy, Stuffed Toilets
Cut Maintenance Costs with
iiiiTiiiiiiiini
li
*'-'
WaiH'% tidtit
Mjttticttrtr tl
^
fktJtr* ff«i^««(i
moTioGRnPH, inc.
4441 Will l*(| mill • (HKACO 14. UllNOm
1 ' \ i.
\
Howard I. Strom
has been appointed
factory representative
In the California
area by the Port
Morris Machine and
Tool Works. Inc
Strum, who turned in
an outstanding promotion
Job for Electro
Freeze equipment in
the Kansas-Ml.H.soun
Howard I. Sirum
territory will concentrate
his 1958 efforts In California on the
three models of EHectro Freeze Super Shake
machines. Prior to acting as factory rcpre.vntntlve
for Port Morris In Kan."ias City
Strum had been advertising manager for
Hollywood Servemaster Co.
Bert Nathan Entxipribes, Inc.. has been
organized by Bert Nathan as tlic onlv independent
conces-nionalre In the
providing complete concessions ^>
through Its subnldiarles. the Theatre 1 )rink
Corp., Theatre Popcorn Vending Corp., and
Toilet [u[»«^ Plunger
Ordinary plungers just don't seat properly.
They permit compressed air and water to
splnsh back. Thus you not only have a
mess, but you lose the very pressure you
need to clear the obstruction.
With "Toilaflex," expressly designed (or
toilets, no nir or water can escape. The
full pressure plows through the clogging
mass and swishes it down. Can't miss!
• Doubl«-tii« cup, doubl*-pr*ttur«
• Taparad tail givat air-light fit
• Daiignad lo flax at any angia
• Cantart iltalf, can't tkid around
0«i M -TOILAFLEX
'
let r"«" '"'"» '•"'
$0 65 lutly
^ta cuar«nl»«

'
w<
I
I
navigation
'
pat
Milt Subrman has been uppoinied nierchandisinK
maniiijer of Radiant Manufacturing
Corp . by Adolph Wertheimer. executive
vice-president, witli responsibility for
all special carapaiKiis. promotions, conventions,
store displays, special presentations.
contesU and sales aids. Sherman, who has
a wide advertisinK agency background, has
just rounded out six years in advertising
and .sales promotion for photographic products.
He was a bomber pilot in World
War II.
The appointment of Eugene P. Rlchner
as manager of technical and scientific in-
formation in the Eastman Kodak Co. public
ielation.s department has tjeen announced
by Thoma.s F RoberUson. director of the
department Richner. who first Joined
Kodalc m 1942. is public relations chairman
of the Society of PhotOKraphlc Scientists
and Engineers.
The fiscal year which ended September
30 for Canada Dry Gini;er Ale. Inc.. and
its subsidiaries set record hii^hs in both
sales and earnings. Net sales were $86,037.-
538. up 11 per cent over the precedinu year.
Net income before Uxes was $6,956,249. an
increase of $1,253,142 over the last annual
report. Net income, after taxes, was $3.-
563.337. a 15 per cent gain over last years
net of $3,102,387.
I
LIBERTY
FIREWORKS
For Retord-Breaking Drive-ln Crowds
You ore ossured Greater Value, Safety,
Brilliance, Color, Flash and Noise.
Spcctoculor LIBERTY FIREWORKS ore »hc grcofc»t
boxoflicc oltroclion bccousc they ore »h«
world's fincit! They poy for themtelves in incrcoicd
ottcndoncc.
READ THIS UNSOLIC- * GET FREE CATALOG
ITEO TESTIMONIAL NOW!
hilt thoviHd i'ouni) 4« cage catalog, fully il-
(or nr««orks to ui« in our lustral»d shows the gordriit-ini
inil after com- oeoui beagty and magcariions
haie (ound we nificoil splendor of LIB-
,tt the l>eit deal from EHTY FIREWORKS.
LIBERTY Your displays Reasonably priced from J35
art bri|hler." lo Sl.OOO and up
NOTICE: NEW HOME ADDRESS
LIBERTY DISPLAY FIREWORKS CO.
Hcgclcr Lone
Site fofmcrlv Hcgclcr Zme Plonf
P O. Box 683, Danville, Illinois
Phone 2559 It no omwcr coll 8620-J
DRIVE-IN THEATRES!
Practically DOUBLE
Yearly GROSSES
Small,
Light, Compact, Rugged,
economical. Ample Pow*r.
INSTALL
Hot-Shot
In-the-Car
HEATERS
I
Low-Cot t.
I
'By odding heofvn o 10 to 30^0 tolol invvatmcnl
lncr«OMj yvorly 9ro«««« or« ncorly doubled!
EASY TERMS! |^
QaW Your fare
lit Indrpenden'
Thmti* SuppJf
32
Oro/er.
I]04 CHIRIIT ST.
) :).•!
TOLIOO 4,
OHIO
General Precision Laboratory. Inc.. has
opened its third major addition in two
years, a 22.000-square-foot engineerlnK
building made necessary by the expansion
of GPL's activities in the field of military
electronics. The new building on the company's
69-acre site in Pleasantville. N. Y..
will provide additional facilities for technical
personnel engaged In research, analysis.
design and instrumentation of airborne
and missile guidance systems.
The firm is a subsidiary of General Piecision
Equipment Corp.
Roddy K. Keitz of the Keitz & Hemdon
film-producing firm was elected 1958
chairman of the SMPTE Dallas-Fort Worth
section. Eiwln J. Pattist. Eastman Kodak
Co.. succeeded Keitz as secretary-treasurer
of the section. Named to one-year terms
as members of the board were Jerry A.
Dickinson. Jamleson Film Co.: Merl C.
Hartung. WBAP-TV: Bruce Howard
WBAP-TV, and Bruce Jamie.son. Jamieson
Film Co.. the 1957 chairman. Elected to
two-year board terms were Philip W. Wygant,
WBAP-TV; Gordon Voder. Telenews-
News of the Day. and Hugh V. Jamieson jr..
Jamleson Film Co.
Snapped ol the National Theatre Supply bool/i ol
the second International Industry Tradeshow in
Miami wrrc 8c.fr/y Spall. Spoil Poinf Co, and
Al [Imes, gcncro/ manager ol the National The
olre Painting Service, Hallandale, flo ,
and Wayne
Mich The saucer man hecddress was used by
American International Picture Corp, in the lilm
Invasion ol the Saucer Men."
A MODERNIZED. one-Hoor plant for the
manufacture of electric space heating
equipment in Rochester. N. Y.. has been
occupied recently by the Electromode Divi.sion
of Commercial Controls Corp. The
new plant on Culver road gives the company
80.000 square feet of factory and storage
space under one roof, with direct flow
production lines terminating at a shipping
platform equipped with latest type facilieiectromode's
new Rochester, N Y., plant.
ties for expediting shipments. The Electromode
firm, which manufactures car heaters
for use at drive-ln theatres, will continue
to use Its former plant on Crouch
street for certain manufacturing processes.
The company was established In 1929 and
has built its line of heating systems and
heaters around an exclusive type heating
element called the Safety Grid.
The following concern has recently
filed copies of inleresting descriptive literature
uiih the Modern Theatre Inlormati07i
Bureau. Readers who wish copies man
obtain them promptly by using the Readers'
Bureau postcard in this issue of The Modern
Theatre.
L-1835— Electric floor mats that serve
as practical foot warmers for theatre doormen
and cashiers are described in deUll
in a circular issued by Koch Supplies. Inc.
The mats, which u.se le.ss current than a
light bulb, have a .safe, built-in electric element
that will keep stationary theatre
workers warm throughout their duty tenure
on coldest winter evenings.
CARBONS ARE MONEY!
B irn 'cm Short or Burn 'em Up With
The Amazing EUREKA PIN CORE
Method pending^:
I
Used Ihrouglioul the world
Send $1 00 loi valuable sample
7, 8. or 9mm Suprci Complefe Kit $10 00
for relating Carbons $4 SO
For neqoli.e Corbons 5/16, 11/32, 3 8, $2 50
Salisloclion auaronfeed Stale carbon «iic and
moke of lamp Remit with order ond you iO»«
COD fhnrqcs
ECONOMIZER
ENTERPRISES
i}4 W 4)rd St Lot An«rl»i 17, Calif1
The MODERN THEATRE SECTION

. „
FOR MORE INFORMATION
USE THE FREE RETURN CARD
[he postcard ot the bottom of this poge is designed to help you get more informoion
on products and services advertised in this issue of The Modern Theatre Section,
w listed in the "New Equipment ond Development" and "Liferoture" departments.
Ui alphabeticjl Index of Advertiten appears below,- on the bock of this cord is a
Condensed Index of Products. In both, FIGURES in the Key Number shown for each
idvertiser indicate the page on which the firm's advertisement appears. The postord
below corries numbers corresponding to the page numbers— with letters odded.
Irtle the Whole Key Number, iocluding the letter, corresponding to the page numbers
f the odvertisements on which you want more information. Then: Fill in your name,
ddress. etc., in rht spoce provided, tear out cord ond moil. For more information
n listings in "New Equipment and Developments" ond "Literature" departments,
ircle number corresponding to Key Numbers published with eoch item below.
ALPHABETICAL INDEX OF ADVERTISERS
KEY NUMBERS
\Mtf S4llM

'
Mc
. . . NEW
CONDENSED INDEX
OF PRODUCTS
Milt Siickman hns been nppolntcd merchandising
manayor of Radiant Manufacturing
Corp.. by Adolph Wfrtheimir. executive
vice-president, witli responsibility for
all special campaigns, promotions, conventions,
store displays, special presentations,
contests and .sales aids. Sherman, who has
a wide advertising agency background, has
just rounded out six years in advertising
and sales promotion for photographic products.
He was a bomber pilot in World
War II.
The appointment of Eugene P. Richner
as manager of technical and scientific in-
I
LIBERTY
_ FIREWORKS
For Record-Breaking Drive-ln Crowds
You are assured Greater Value, Safety,
Brilliance, Color, Flash and Noise.
Spcctoculor LIBERTY FIREWORKS ore the greatest
boRoftice ottroction bccousc they ore the
world's tincitf They poy tor themselves in Increased
attendonce.
READ THIS UNSOLIC-
ITED TESTIMONIAL
hire thoDped around
for rireworks to use in our
dri>e-ini and aftcf compariions
haie found wt
gtt the best deal from
LIBERTY. Your displays
Jre brighter"
NOTICE:
GET FREE CATALOG
NOW!
48 page catalog, fully illustrated
shows the gorgeous
beauty and magnificent
splendor of LIB-
ERTY FIREWORKS.
Reasonably priced from S35
to 51.000 and up
NEW HOME ADDRESS
LIBERTY DISPLAY FIREWORKS CO-
Hcgetcr Lone
Sit«: formerly Hegclcr Zinc Plant
P O. Box 683, Danville, Illinois
Pttonc 2SS9 If no onswcr coll 8620-J
• • • • • • • • •••••
DRIVE-IN THEATRES!
Practically DOUBLE
Yearly
GROSSES
'^^ - INSTALL
Hot-Shot
forma
relatic
by Tl
depart
Kodak
of the
and E
Tin:
30 foi
its
su
.sales I
538. u
Net ir
increa
report
563.33
net ol
GEf
opene
years,
buildi
of GF
rlcctr
l)any':
will 1.
nical
sis, dt
navig:
The 1
cision
Roi
don f
chain
.sectio
Co.. .s
of
a.s
th
m
Dicki
Harli
WBA
Film
t\VO-,N
gant.
New.s
Jamil
NunlMr
ADMISSION SIGNS
Dura Engroving Corp ISc
ATTRACTION BOARDS AND LETTERS
AdIcr Silhouette Letter Co „ 16b
Wagner Sign Scr»icc, Inc 3a
BARBECUED MEATS
Smitlificid Ham & Producti Co -22b
CANDY
Henry Hcide, Inc _ .22a
Marj, Inc 19a, 20a
CARBON SAVERS
Call Products Co „ ISb
Economizer Enterprises 32c
Phillips Electro Extensions I6c
CONCESSIONS EQUIPMENT, DRIVE-IN
Samuel Bert Mfg. Co .22d
CONCESSIONS FOODS
Smithfield Horn & Products Co J22b
CUPS, PAPER
Lily-Tulip Cup Corp So
FILM CEMENT
Fisher Mfg. Co 12b
FILM SPLICER
Harwald Co „14c
FIREWORKS DISPLAY
Liberty Display Fireworks Co 32a
FLOOR CLEANING MACHINES
National Super Service Co 17a
HAND DRYING SERVICE
American Dryer Corp ISo
Electric-Aire Engineering Corp 12a
KIDDIE RIDES FOR DRIVE-INS
Gome Time, Inc 30b
PLAYGROUND EQUIPMENT
Game Time, Inc 30b
POPCORN & SUPPLIES
Manlcy, Inc .23o
POPCORN MACHINES
Manlcy, Inc .23a
Speed Scoop .22c
NEW EQUIPMENT and
POPCORN SEASONING
Manley, Inc
C. F. Simonin's Sons, Inc _....
_.
PROJECTION LENSES
Projection Optics Co., Inc
PROJECTION & SOUND
C. S. Ashcroft Mfg. Co _1
,
Bollontyne Co
_.._
Notionol Eieelite
Stor Cinemo Supply Co \i
PROJECTION & SOUND SERVICE
SOS. Cinemo Supply Corp
PROJECTOR ARC LAMPS
C. S Ashcroft Mfg. Co _ 14l
PROJECTOR PARTS
LoVezzi Mochine Works
1l
]
.29li'
RECTIFIER, SELENIUM
"^
Notional Excelite 2^
SANITATION EQUIPMENT
The Stcycns-Burt Co 31a
SEAT MAINTENANCE & REPAIR
Monko Fabrics Co _ -151
SEATING, THEATRES
International Seot Corp
-13*
SEL-TUBES
Kneisley Electric Co _ _ Ite
SNO KONES
Samuel Bert Mfg. Co Hi
SPEAKER, IN-CAR FOR DRIVE-INS
Bollontyne Co 39t
Drive-ln Theatre Mfg. Co I7|(
EPRAD „ 32fc
Motiograph, Inc J1||
SPEAKER EQUIPMENT
Sondlcr Mfg. Co
Full deicriptiom start on page 25
Kry
Number
Silicon Junction Tubes P-1661
Portable Recorder Reproducer P-1662
Self -Propelled Snowthrower P-1663
Pre-Cooked Barbecued Chicken P-1664
Mobile Extension Ladder P-1665
Chocolotc Covered Coromels P-1666
2Im
THEATRE EQUIPMENT AND SUPPLIES
Notionol Theotre Supply „ .24a
DEVELOPMENTS
Model Kiddylond Layout P-1
Portoble Two-Woy Radios _ P-1
Reor Service Candy Cose P-i
Floshlight Without Batteries _ f-l
Hot Dog Grill
LITERATURE
fuff description on page 32
P-1^.
Cleaning Powder for Ice Machines P-1 672 j
Numktr
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Boxoffia
THE GUIDE ToIbETTER BOOKING AND B U S I N E S S - B U I L D I N G_
Four Far East Trips
'Sayonara' Prizes
liitor»Ute circuit whipped up a rcnlly
worthwhile prize for a contest to pubUdie
"Sayonara." which opciis New Year's
Day at the Majestic m Houston. Tex. The
contest ties In with the People to People
Foundation In New York, encouraging t)etter
understanding among people of different
nations—which Is a part of the
theme of author James Mlchener's story
For writers of the best 25-word statements
on "What I can do to better our relations
with the Par E^ast." the prizes will
be four trips to Japan. Hong Kong, the
Philippines and Hawaii—21 days, all expenses
paid. The prizes are being offered
by Interstate In association with Kelly
Shelton and his Tours to the Orient. Shelton
IS a Houston tour director and importer.
Promotes Page Color Ad
In Paper on 'Sad Sack'
Parris Shanbour. manager of the Harber
Theatre. Oklahoma City. Okla
.
promoted
a full-page, color ad on the front page of
the Dally Oklahoman amusements and TV
section on a recent Sunday to ballyhoo
"The Sad Sack" The page Included a
three-column. eight-Inch color scene from
the picture and two "sad sack" drawings.
The page cost the theatre nothing, but
Shanbour said, had It been purchased It
would have cost between $1,200 and $1,500
In addition, the paper carried a complete
story on Jerry Lewis In another section
The Mid-Continent News put out
500 8xM cards on all newstands and magaxlne
stands carrying sad sack comics. aLv)
at no cost to the theatre.
Revenue in Display
A dlcplay case spotted where all femlnlii'
patrons are bound to see It coming in th'
theatre has been set up by Dale Stammer
John as a means of gaining outside revenue
at the T\)x Theatre in Cartha«e. Mo
The case Is large enough to house a manikin
and several pieces of accessories. He
ha.1 a deal with Kdmlnston's store to change
the contents each week
Manager Stammerjohn's .'rs of
the Pox Midwest circuit regard this as a
smart and dignified means of outside advertising
at the theatre that Is not offensive
to anyone
Harem Girl and French Legionnaire^
Even Santa^ Sell legend of Lost'
The Christmastime opening of "Legend
of the Lost" at Loew's State In Providence.
R. I., received a many-faceted promotional
buildup which Incorporated holiday atmosphere
with the desert theme of the film.
The promotion was lined up by William
J. Trambukl.s. manager, with the aid of
William Brown. UA representative; A. Andruezowskl.
assistant manager, and O. Norton,
student assistant. It was kicked off
four weeks In advance with a giant tenfoot
lobby display, which Included flashing
lights bringing out title and cast names
placed on a huge Christmas tree-like ball
and a New Year's bell, which bore the cast
and title of the New Year's attraction, "Les
Girls." As opening date drew near, the display
was dismantled and the Christmas
ball decoration was utilized In a window
display of a nearby department store.
Newspaperwlse, Trambukls promoted the
usual art and story breaks and set up a
Sophia Loren doubles contest with the local
Italian Echo, making a strong appeal for
the attention of Providence's heavy- Italian
population. The contest ran from Docem-
CotCT Jcnkini, CooM Throlre, Ckildcriburq,
Ala . crniltd itiit from lor "The Ottnloytt"
H( u»«d r«o large cutouti, bofrovcd the CO*
non, at righr in the photo, from the Vetcrant
of Foreign Won. then cut tree branchn and
iogt to moke the letting more realistic Jenk
int olfto tied in vith the Boy Scouti. who put
up tent ofld duplar at the theatre The
Scovti «tr« guntt of the theatre on opening
•igkr
ber 6 to January 1 and the Sophia Loren
double selected received an engraved cup.
Runnersup were given guest tickets to the
theatre
Strong point of the campaign was In the
ballyhoo field, where Trambukls pulled all
the stops. Three days before opening a
professional Santa Claus toured city
streets with a sign on his back reading. "I
arrived early to see the Christmas adventure
show, etc."
A girl dressed in an exotic harem costume
dressed Christmas trees In a downtown
decoration store, with signs Informing
passersby of the holiday attraction at
the theatre.
A You-Haul-Il trailer cart was rented.
filled with sand to depict the Sahara Desert
and was attached to the rear of a car.
A young man dressed as a Foreign Legionnaire
rode atop the cart, with proper signs,
the day before opening and on opening day.
About 1.000 Inexpensive John Wayne,
Sophia Loren and Rossano Brazzl Christmas
cards were made up and distributed to
the Italian Society Clubs and to outstanding
Italian citizens of the area.
Three local radio stations were utilized
for a total of 84 spot armouncements.
Lobby
Camera Stunt
For 'Legencj of Lost'
Something new and different In the way
of film exploitation In the Twin Cities was
used when a "Sophia Loren" was chosen
by the RKO Orpheum in Minneapolis to
appear In the lobby and pose for camera
fans on the opening day of "Legend of the
I.ost" in which Ml.vs Loren plays the feminine
lead.
A local National Camera Exchange concern
Inserted a large display ad on tlie
amusement page telling of the thrills and
prizes In store for amateur photographers
who photographed "the Ta-ln Cities' Sophia
Loren" in the Orpheiun lobby
A hurried reading of the ad might have
led many readers to believe that It was the
real Miss Loren making a personal appearance.
Although the ad definitely
sUted It was "the Twin Cities' Sophia
Loren." a cut of the real screen star was
used In the ads. paid for. of course, br the
camera store
BOXOmCE ShowQtandiMr Jan 6. IB68 — 1
— I

RB
0«t Mor* out off LIffe ... Go out to a Movtol
THIS STORE
In
Cooperation With Coopei Theatrcs
MAKis rr pofsiiii ton tou to ostain a
ON ALL MOVIE TICKETS
FOR EVENING PER-
40« DISCOUNT
FORMANCES AT THESE
THREE THEATRES
WHEN MAKING A PURCHASE AT THIS STORE
A discount ticket deal, sold to the
Retail Grocers Ass'n of Oklahoma City
by Farris Shanbour. manager of the
Hart>er Theatre there, started out well
and shows signs of snowballing into a
steady source of substantial outside
revenue. Shanlxjur arranged an invitation
to speak at an RGA meeting to
put over the deal. The grocers advertise
In ads. and on special r>osters at
some 250 stores as illustrated above a
40-cent discount at the Harber, Criterion
and Tower, the Cooper Foundation
theatres in Oklahoma City. In addition
the offer is plugged over radio
and TV. The RGA stores distribute 40-
cent discount coupons. Theatres receive
the regular price less the discount
on coupons they honor at the
boxoffice. Some 12,000 coupons were
passed out the first week the deal was
in effect at the three theatres.
Kid Ticket Discount Deal in Connecticut
Hal Bogue of the Markoff Bros.' Palace
m Stafford Springs. Conn., tied up with
radio station WARE at nearby Ware, Mass..
and 12 area merchants for a three-week
promotion, with each merchant getting a
60-second spot announcement on the Saturday
morning one-hour "Stafford Presents"
show. Each of the 12 commercials
includes a notation that any listener can
pick up two free tickets to the Saturday
kiddy show at the Palace from one of the
participating merchants.
"The nice part of this whole deal is that
WARE i.s paying me for the 120 tickets
which I give to the merchants—at a 50
K. K. King at Searcy. Ark..
Uses TV-Itis Campaign
"A lot of people In show business can
only point their finger at TV and use it
as an alibi." reports M. B. Smith in the
Commonwealth circuit's Me.ssengcr. "Tliey
don't really do much about It beyond that!
"Krober Babbs TV-Iti.s campaign Is a
honey, it .scr%'es n real punx^ise and could
be ased well in many way.s!
"K. K. King down in Searry lArk.) has
come Up with the first firm bit of promotion
we'vp heard about In connection with
the rampalgn' He went to his newspaper
and ao enthasod them with the Importance
of his theatre to the community, the news-
per cent discount, Bogue reports. Any
advertising merchant can get all the additional
tickets he wants at a reduced price,
but all additional tickets must be purchased
in blocks of ten."
He is backing the campaign with a
.screen trailer, plus signs for all stores.
"As matters stand." he comments, "it's
nothing but a trial balloon but wo are at
the crossroads in this Industry and anything
that has promotional value simply
must be tried. I'm for anything that will
even possibly increase attendance, but I'm
still convinced the biggest fault Is in the
pictures themselves."
paper is going to run the entire campaign
and stand half of the cost of It!
"Brother, that's getting a job done! We
congratulate "Deacon" King on this; it's
living proof of what can be done If a manager
wants to put some "kick" in his business!
"True. In some instances the Kroger
Bnbb campaign may be considered overly
expensive becuu.se .some of the nds are
very large, and neither would we run them
all In one week. One each week for a period
of five weeks would be more like It!
Where newspaper space Is overly expensive
and beyond the means of the theatre,
the campaign could readily be used partly
In the newspaper and partly as a herald!"
BV and Dell Promote
'Old Yeller' Openings
A national campaign in behalf of "Old
yeller" has been arranged by Buena Vista
with the Dell Publishing Co. on a comic
book adaptation of the Technicolor romantic
adventure drama starring Dorothy
McGuire and Fess Parker. More than 700
Independent magazine wholesalers across
the country are distributing the book, a
36-page edition in color, cost of which Is
ten cents in 45 states and 15 cents In Arizona,
Nevada, and California.
Dell has notified its distributors to cooperate
fully with exhibitors on local campaigns
and has prepared promotional material,
including two-color 10xl3-inch tiein
posters, on which playdates can be imprinted.
The posters are being spotted In
high-traffic locations in hundreds of cities.
The campaign also includes displays at
book, drug and department stores, at newsstands
and theatres.
"Old Yeller" opened Christmas Day in
New York. Atlanta. Buffalo. Philadelphia.
Chicago. Denver. Los Angeles, Houston and
St. Louis and in other key cities early in
January.
Three Ads Instead of One
For Minneapolis 'Girls'
Figuring that something akin to radio
and television's "subliminals." which comprise
frequent brief repeated announcements
intended to impress themselves imconsciously
on set owners, might be in order
for "Les Girls." in its sixth recordbreaking
week at his World Theatre In
Minneapolis. Ted Mann sprang something
new locally in the way of newspap>er advertising.
Instead of a single ad. Mann had three
larger-than-usual ads for "Les Girls" scattered
throughout the amusements pages.
Each ad employed the same general format
and cuts, but each had some different copy.
"We figured it would be a good way to
impress upon the public this attraction's
importance and create word-of-mouth. and
we believe the ads did this," explains Mann.
Sex and Sadism in Films
Change Weekend Trade
Jack Macs. Fox Midwest manager, reports
that crime and sex attractions nowprevalent
in pictures have had a definite
I
effect on weekend business in Atchi.son.
Kas. The family trade which used to turn
out on Sjiturday. now cannot be di'awn in.
The churches and schools of Atchl.son
control the entertainment .selected by the
young people and some of the current brutality
is offensive to them.)
It's Laifrific!
Mike Adorno. assistant general manager
of M&D Theatres, coined the term. "Lnffrlflc!"
In advertising "Operation Mad
Ball." playing the Palace at MIddletown.
Conn
— 2 — BOXOFFTCE Showmandiiar Jan A, 19S8

.
WB and Bantam Books
In 'Sayonara' Contest
Thf liiAiie lo .st-i- thf moiusu plctun
"Snyonnrn ' nftor reading Iho book, is ihithcra-
•.lonwide conU^st spotuviri'd
by VV.i:.. - lis and Bnntnm Books A
M^ lhre«-day all-expcnsc-pald trip to Holly-
^*^ wood for two Is the grand prlic.
Concurrent with Wanicr release of the
J
production. Ls Bantam Books distribution
of a paperback edition of Jamt-s A. Mlcheners
novel. "Sayonara The picture " Is In
Its world-premiere enKaKemi-m at Radio
City Music Hall in New York
Partlcipajits in the contest must write,
in 50 words or less, on the subject. "I want
to s«* the movie. "Sayonara." after reading
. '"
the book, because . Entries must be
postmarked no later than midnight Sunday.
March 2. and addressed to: Sayonam
Contest. Warner Bros. Pictures. Inc.. 666
Fifth Ave.. New York 19. N. Y.
Included In the grand prize trip to Hollywood
will be a tour of the Warner studios
in Burt>ank. a luncheon with the stars In
the studio Green room and special guest
seats at the Academy Award presentations
on the evening of March 26.
Santa in 'Copter Visits
Drive-In and 5-000 Kids
t >:;. j\ :.:> • ji -"Mr.'s , of the title tune to 25 persons in
the audience, who were selected by prearranged
lucky seats. Naturally, the radio
station had to give this some publicity over
the air. so it netted us more free pubUdty
and some extra activity on our stage at no
cost,"
In front of the theatre. Knoll used two
special false panels to cover the regular
display frames. The entire Iwxofflce also
was covered with a false panel Lithograph
figures from one. three and slx-sheeta were
used on the panels, which were painted
with springtime colors and flashed up with
glitter,
A public address system was hidden out
front and during the open hours the Dot
long play album taken from the picture was
played. Special copy on the front In a
sp>eclal panel read. "You're listening to
Pat Boone singing the hit tunes from 'April
Love."
Star Appears in Scranton. Pa.
John O Corbett. city manager for Perm
Paramount Corp in Scranton Pa,, got up
a busy .schedule for Jackie Loughery. star
of "Eighteen and Anxious" on her recent
visit to that city The star made two live
T\' npi>enrances. visited three radio disc
Jockeys, a .ermnrket. pased for photoa
for telephone company publicity. wa« Interviewed
at two newspapers and appeared
at the theatre Corbett formerly waa with
the Schlne circuit in Ol0T«r»Tine and Am-
.sterdam. N. Y

When It's
Horror Don't Be Scared! Sell
The Gory and Grisly, and Moldy Corpses
Juvenile experts have come up with some
caustic opinions on the teenage taste for
the grcwsome and Rory. and some exhibitors
have asked whether catering to this fad is
good for theatre attendance In the long
run.
But whatever the answers are. showmen
can't .straddle the hoiTor Issue—the
best way to sell a chiller bill is pull out all
the stops and malce it grisly, grewsome,
gory, full of monsters on the prowl and
corpses in the mold of the grave.
MONSTER ON R.\DIO
An example is
the campaign put on by
Sol Sorkln. manager of RKO Keith's at
Syracuse. N Y.. for Don Brandon's Hollywood
MorLster Horror Show and "Creature
of the Black Lagoon."
Personal appearances by one of the featured
monsters on radio promised listen-
. . .
ers, etc.. they would see "the horrible
beasts Frankenstein, the Wolf Man.
the Mummy, the Hunchback, the Creature
. . . and the Mad Doctor ... In Person on
the Keiths stage."
And not only that, but horrors, they
would see "The Creature," more terrifying
than ever in three-dimension! Patrons
were Informed they would receive special
glasses to see the Creature at its chilling
best.
Ads and other copy guaranteed the horror
show would curl the hair of every
thrill-.seeker. So hair-raising, in fact, that
young women who sat through the entire
stage and screen show were to be rewarded
with souvenir bracelets!
ON AFTER- 12 SHOW
Sorkln promoted free time on a special
after-midnight show to reach the "night
owls" and had one of the monsters give
an Interview on the Jim Deline program on
WBYR. with a horror recording of shrieks
and death groans, of course. Sorkln himself
appeared on WSYR-TV and told about
the special. grew.some gory chiller.
Newspaper ads (2-cols) were in black
reverse. Naturally the illustration was a
monster with claws dripping with gore
Heralds also had plenty of black ink.
There were monsters all over the lobby
and front, with a coffin A man in the
Frankenstein eostume manned a special
booth on the sidewalk .selling tickets.
With all ihls fright and horror, of course,
there was a lineup at showtime!
New Slogan in Trailer
Ptlmuck Tiiillrr Co hn.s a lu'W full-color
trailer bearing the industry's new .slogan.
"Oet More Out of Ufe Oo Out to a
"
Movie Beside-* N-lng presented in color,
the new trailer feature.i an off-stage voice
speaking the legend as It Is flashed on the
screen. It is n one frame trailer and may
also be had in black and white
Sol Sorkin even had the Frankenstein monster
manning a ticket-selling booth out on the
sidewalk for his combination stage and screen
midnight horror show ot the Keith's Theatre
in Syracuse, N. Y
Graphic street promotions turned attention to
a couple of Paul D. Flowers' midnight shows ot
the Fo« in Venice, Calif. He sent three ushers,
one dressed as Fronkenstein, on the streets,
one pulling a fourth boy on o slob (above
photo) in advance of "Invosion of the Body
Snotchers" ond "The Son of Frankenstein."
This helped make the Hollowecn midnightcr
the fop grosser in Fo« West Coost's Venice district
For Fridoy the Uth (December) rock
ond roll owl show, he had on usher in long
red flannel underwear touring the shopping
oreos from Sonto Monica to Hollywood, attractive
usherettes passing out handbills at schools
from a sound truck, a disc jOckey broadcast
from the lobby ond distributing ISO free rockroll
records On the stage was on hour and
a half sloge show
Jerry Duggan, manager of llic Paramount.
Kenora, Ont.. .sold a full-page cooperative
ad to promote Pull of Life " The
page carried a banner headline: "The
lioudest. Longest Howl Prom Here to Maternity."
and each merchant ad referred
to
the picture in one way or another.
Appeals to Teeners
Used for 'Dean Sfory'
strong appeals to teenagers were the
main facets of the campaign on "The James
Dean Story" arranged by Manager Ralph
Crawford, Orpheum Theatre, Moose Jaw.
Sask.
Crawford started his campaign by providing
a few guest tickets and still pictures
to the local 'YMCA to be used as prizes at
an annual party attended by some 1,400
youngsters.
A 25-foot banner was strung across the
theatre foyer a couple of weeks In advance,
and during the weekly Poto-Nltc
stage activities, Crawford and the emcee
modeled red James Dean Jackets promoted
from a local store. The Jackets were given
away later as prizes at a Jive contest In a
local dance club. The FYiday before oi>ening
was declared James Dean night at the
dance hall, with a popular disc Jockey as
emcee giving the picture plenty of plugs.
In the personal columns of the Times
Herald. Crawford ran an ad reading:
"Sweetheart: I plan to be in town a few
days. Most important you see me. Please
phone for sure at CX 2-3598. Love, Jimmy."
The theatre was swamped with phone calls.
In addition, Crawford offered free Dean
photos to the first 200 teenagers buying
tickets, and had a sound truck patrol the
areas around the two high schools for half
an hour on the first two days of the run.
Italian Dual Bill Draws
Heavily in Guelph, Ont.
The fact that Gurlph. Ont.. has a hefty
Italian population led Famous Players Canadian
to book an Italian double bill at the
Palace Theatre and, aided by considerable
exploitation arranged by Manager Lloyd
Taylor, the bill did remarkable business.
Taylor, with the aid of an interpreter,
had 2.000 heralds printed in Italian and
distributed to all home in the Italian section.
Special cards were placed in all the
native stores and delivered In jierson by
the theatre doorman, who knew the district
well since he once was a policeman on that
beat. Several spot announcements were
used on the Italian program over the local
radio station, too.
Total cost of the campaign was $50. and
results were so good that TVC has decided
to make the Italian bill a monthly feature.
Ben Geary Has Big Success
With His Foreign Films
MannKer Ben Gearj- is getting a lot out
the foreign pictures the Athena at Athena,
Ohio, plays. Recently on "Tlie Devil's
Cieneral." a picture about a German staff
officer during World War II. Oear>- obtained
the cooperation of the university
In Athens to a full extent, especially by
the German department, with announcements
In cla.ssrooms. two one-sheets in tine
library hall and a fine review in the college
newspaper, following a special screening
for .several rampus representatives
/•-
C
— 4 — BOXOFFICE Showmandi»»r Jmv 6. 1»56

',
Talks
. October
. . Beep!
. . Space
Giant Herald Exploits
Movies Regularly
Go to
FloyU LoiuuiT, mtinuKcr of ihc Arcada
iti UoUon. Kus.. docs his best In tJie face
of difficulties! His town has beon hard
hit with economic conditions, flu. and crop
conditions in the poat—but Floyd works
hard at selling his theatre!
jiiTX Evidence of this continually flows into
""
the Comraonwoallh home office at Kansas
City, and somehow, you can't help but believe
tliat Floyd will mnke this txtrn work
pay off for him. Just recently he deluged
his town with a fine, glant-slzod herald
which was devoted to the fact that "movies
are better" and that "YOU can set more
out of life by attending the theatre regu-
Urly '—along witl> a list of good pictures!
He recently played the dual combo. "The
O'clops" and "Tlie Daughter of Dr. Jckyll."
and again he smeared his territory
with the special tabloid available on this
picture. Everywhere he goes, he delivers
a Personal Invitation card to those he
meets—and he rings lots of doorbells In
his town and invites the entire family to
"turn out" for a fine movie as his personal
guest!
He erected a clever front on the "Cyclops
combination, and best of all he gives
his concession stand some personal attention,
too! Here, again. Floyd picked up
display material that is In keeping with
the season. His lobby stand has real punch
and zip In It and It Is the culmination of
trying hard In the face of tough circumstances
to do a good Job!
to School. Church
Groups on Bible Epic
Ftir "The Ten Commandments." Ted
Conkltn. Schlne manager in Ashland, Ohio,
spoke at a meeting of the ministerial association,
with foUowup letters to each
preacher. Of course, letters also went to
local schools, women's clubs and other organizations.
Conkllng attended a meeting
of the county school principals, held In
the office of the superintendent, which Is
at the county courthouse In Athens The
principals agreed to make announcements
in their schools, with the result that many
small groups attended, specially on the
weekends
Because of the schools being closed due
to the flu. they could not be dismissed for
group matinees during the week, so Conk-
Un ran a .•ip>eclal matinee for one school
that had planned to attend, and had the
largest weekday maUne« of his engagement
Staii in Prison Attire
To ballyhoo Jailhoujie Rock" at the RiU
Theatre. Tiffin. Ohio. Manager Lee WUIU
had members of the theatre .itaff dresa In
prison outfits on the Friday and Saturday
i prior to opening of the film The costumes
also were used to ballyhoo the film on the
street Aided by his aaslstant Tom Constant.
Willis also placed a JaU replica, complete
with Elvis Prealey cutout, in the theatre
lobby
Front o( Florida Thcotrc in downlown Miomi (or "Lc» Girli" Special jionl Da Glo marquee i«l»«n
plus go! cutour^ on marquee made people stop, look and buy tickeli to "Let Girli" Unutual front
woi arranged by Red Johnson, manogcr of the Florido Theotre, Howard Pettengji, advcrtitittg chW
for Florida State Theatres and Norm Le*inson, MGM publicist
What's Russia Doing? Learn About Race
Into Space^ Say Satellite Film Ads
Managers for the STC Theatres circuit
of North Carolina, quick to take advantage
of any major news breaks that might help
business In their theatres. Jumped on the
Sputnik bandwagon with space shows.
C. H. Trotter, manager of the Colonial
Theatre. Canton, titled his show. "Race
Into Space." and on his heralds quoted
various newspaper headlines of the day.
including the New 'York Times' 'Russian
Says Soviet Ships Will Visit Planets Soon.
Newsweek's "Soviet Sources See Moon as
New Red Satellite" and "Russian Scientists
Exhorted to Get Jump on Western Scientists
In Development of Interplanetary-
Space Travel." The films on the space bill
were "Conquest of Space" and "Riders to
the Stars."
Garland Morrison, manager of the Star-
Ute Drive-In. North Wllkesboro. surrounded
his space show newspaper ad with
a series of "beep" "beep" lines, and headed
the ad: "Sputnik I . 4. Sputnik
II . . November 2. What Is Russia
Doing? Plan to See All We Know!" Morrison
played three features. "The War of
the Worlds." "Riders to the Stars" and
"F^jrbldden Planet."
Donald Coffee, manager of the Car "View
Drive-In. Louisburg. headed his herald for
"Conquest of Space." "Forbidden Planet"
and "Riders to the Stars" with: "Russia
may have an earth satellite, but we're going
to tour the universe." At the bottom of
the herald, copy read: "See how you or
your children may actually travel throughout
the universe! The endle.vi heovens as
only science can .^how them!"
Mrs. Virginia Setzer. manager of the
Spartan. Sparta, for her triple bill space
show, offered "Satellite in the Sky." "Conque.nirit{ 'i'ou" at the
Capitol In North Bay. Ont.. Manager Bob
Harvey succeeded In planting an ad for
the picture right in the center of the dally
Nugget's comic page. The ad ran all the
way across the page.
Harvey also had top-notch cooperation
in the news pages of the paper and arranged
tieups with local record bars for
window and newspaper ad space and with
Juke box and taxi cab firms.
A couple of members of his staff paraded
the main street with a giant heart-shaped
sign, with suitable copy, and both record
bars made pitches for the picture In their
radio advertising.
Pnr "The Pajama Game." Harvey promoted
a full-page ad. with cuts and copy,
paid for by a local building supply firm,
then talked the dally Into rtmning a banner
across the top of the claasifled ad PMC-
Three other important advertisers uaed
Pajama Gome" copy In their ads as well.
Har%"ey got excellent T\' and radio coverage
through a tieup with a woman's apparel
shop, and he added color to the promotion
by dressing his usherettes In pajamas
during the engagement of the picture

BOXOFFICE
BAROMETER
Thu chart records the performance o( current ottroctiont in lh« opening week of their fir^t runj In
the 20 key citiei checked Pictures with fewer than five engagement! ore not listed. As new runs
ore reported, rotings are jdded ond averages revised. Computation is in terms of percentage in
relation to normol grasses as determined by the theatre manogcri With 100 per cent as "normol,"
the figures show the gross rating obove or below that mark.
(Aitertik * denotes combination bills.)
•AImuiiim.iIiU- Miiiwm.iii. 1 lit- j! .. I-.\

An lftt«rpr«ff«ttv« aAtflTi** •' l«T •f** ttm4m^tm»» r«v»«v«. Tli« pirn* mn4 mlntii ••en* IfMltaat*
4*^r«« of m«rlf Ll«tin9« covar cMrr«nr raviawt, wp4al«d raQwtcrly This dapaffmanf ffw»»
J to o* an AlfHABITlCAl INDIX to fooluro roUotoa SvmWI ii donotct BOXOmCI
Biwo Ribbon Award Winner Photog'ophv- ^"^ Color; C CinomoScopo; V VlitaVltion: A Sup«*-
i*9p^: X N«fyrom«. For tiitinga bf company , in lli« ordor af ralaoM. ••• Faafwra Cli«rt.
Review digest
AND ALPHABETICAL INDEX
•
Very Good. • Good, '

—
—
X
REVIEW DIGEST Very Good, * Good; fair; Poor; - Very Pooi In rhc tummary ' i> roted 2 plum, - Oi 2 minutM.
B- 17-57 *
7- 6-57 + + + +
5-f5-
S 9+1-
10.12-57 -i 4 ft H H H 1«+
6-15-57 +
i H-2-
5-11-57 +
6+1-
2aaOOU>i"| IM. The (101) C Alh MGM 4-27-57 i
+ fr+6-
2090 Landr Mu. Th* {tJ) f WtiXmn Pir> 514-57 -t-
+ 7-f2-
'1£9 Unt Nuil. Tht (B8) Action Or. Col 12- 7-57 -f
6+1-
ES, E
J!
^172OL0«c SJ«,«l of thi Anueni
(Sll Adicnturi Drami Ul
2124 OLnt Loiter Tki («2) Coa.. Conl'l
2097 Loif IK tht Alitrnooii (12S) Coai AA
2122 LMy •( VntMiKi (73) Mritwr MS
2107 Lm4 UatBMH. Tm (7B) O * C Mui-Cm MGM
2097OL>l'i Bi Httn (93) O C»/Ha. AA
208S®Uttl< Hut. Tht (91) CMHr MGM
2105 Ot-"""! You (101) t Ca*/Son|i Port
—M
2077 Man Atr>i< (14) O O'tmM U-l
2169 Man in the Shadm (SO) & Drama Ul
2114 UMtn ol a Tkouund Facia
(122) O BtoiruMcal Or Ul
209S Man on Firt (H) Draoia MGM
2174 Han on Iht Prool (86) Crimt UA
2149 0Melbonl Affair. A (83) Con. Con'fl 10-12-57 j
OOodiput Nei (88) Clauic Drama MPD
207> ®OkJaMaan. The (80) t Wertern. AA 4-27-57
2162 0018 Yellir (83) Y Drama BV 11-16-57
ZliaoOaar Kharru (100) ig Adrwturt Para 8- 3-57
2144 Oa the Bowtry (65) Dk. Filn Revs 9-28-57
2120 Operation Mad Ball (IDS) Comedy Col 8-10-57
2109 OOut of tht Cloudi (80) Drana RFOA 7-13-57
2116 Outllw-i Son (80) Weltern UA 7-27-57
—P—
2122 UOPatama (Ujm. Tho (101) Hut. WB
2U7 0Ptl Joo; (117) Dr/Mutic Col
2161 Panaau Sal (70) X Comedy/Sono Ri* U-16-57 ±.
2129 OPartM and Uia OutlM. The
8-31-57 -
(71) Wattim Col
2165 Ptthl of Glory (8S) Drama UA
2USO^awn« (80) Weitern Reo
212SOfarri (75) Natwt Fantiiy BV
2164 Partaia««r. Tht (72) Wtstcrn AA
21750Pfrton Place

I
0«llM(l«i
pr»4w€tt*ni ^T c«m^«nT In mr49t at r«Uaft« Numb** In »^u«r« It n«tton«l r«*««*« 4ot«. RuniUaf
Mm* h im ^«r«fWlMt«». C ** '

Doc)
Th« k«y to l«tt«r« ond combination* tti«reof tndlcotlnf itory fypm:
FEATURE CHART
I Ad) Advontur* Dfomo; (Ac) Actloii
Dromo; (An) Animottd-Action; (C' Comedy; (CD) Comcdv-Oromo; (Cr) Crtm* Dromo; (DM) Dromo
RANK
wtth '
Muiic; Doc umtn lory; iDi Dromo; (F) Fontosy; [fCi For co-Comedy; 'Hot Horror Dromo; (HI)
Historicol Dromo; (Mi Muiicol; (Myj Myitery; (OD) Outdoor Dromo; (SF) Science-Fiction; Strrlr. iKxiaii] Siixltti
QTht Gmllt Touch (86)
(fCurcr lukrr. Hrtlml.t l.rr
O
<
oe

Am)
Crtma
DMi
Ac
TIm h«f lo (•Hart and combtnolient fKarvot indxattnf ttmty tvpa. >A*ii Ad«antw
Or«iH«; I Animalvd-Aciton. >C> Comady: CD' Comadv- Drama. Cr Drama, \ Drama
wiffli Matte; tOac Do«ymaHtary; ,D' Drama, [f Pantaiy; Outdoor Drama, \\f ) Sctonca-yktlon; (W) Wa«t«r«t.
FEATURE CHART
WARNER BROS

Dk
^HORTS CHART
Short
iub|*cti, llit*d by compony. In ord*r of rolooio. Running Hmo folloai titlo. Fint b iMlional
monrh, Mcond Iho dot* of r«vl««r in BOXOFFICE Symbol batveon doxi li roMng from BOXOFFICt
r«vlt». H V«ry Good. + Good. -^ folr. — Poor. = V«ry Poor. Photography Color ond proccn oi tp*clH«d.
u
BUENA VISTA
FEATURETTES
LIVE-ACTION
(In Color)
IXy.8 Wrltitk Hound (20) Jun 57 M
[KkiQ I»-r Story cf Amrburf,
USA (10)
0049 S!i|Kt 4. Siria 4
Id",) Ok 57
2S5}SublKt 5. Stria 4
(11) Jan 58
CAVALCADE OF BROADWAY
iRtltSUM)
2951 Haiina Madrid (10) S*pS7
2952 N» York After
Midnight (11) No. 57
2953 Eddii Condon's (10) 57
CINEMASCOPE FEAiUREHES
(TKhnicolor)
1441 Wondtrt of Nta Orltani
(19) Feb 57
1442 Wondiri el Washington.
D C. (18) Apr 57 « S-2S
1443 A/riitdtrci Roma (19) Jun 57
(1957-58)
2441 Land of Laughter (IS) Oct 57 H 10-12
COLOR FAVORITES

Col
Tues—Jim
Thurs
Sat—Jim
'
>rd
iny.sclf.
ALLIED ARTISTS
Last of thr Bad Mrn 'AA>-
Ocoitf MititRornrry. J«^llc.^ Brst.
DougUu Kennedy This is « betm»tt\
ter than average »e-stern. which
""*' I \.h\v\
-* . .'.<
have done the
same : It had not been
In CiK. : .0. and it would
have saved U5 a little when we
bought It Another fad that Li
dylnx a Mow death Weather:
Pair —Harold Bell. Opera House.
Coatlrook. Que Pop 6.341.
Love In the .Afternoon lAA) —
Oary Ciwper. Audrey Hepburn.
Maurlc« Chevalier Played three
days to record low business for
three-day run Don't know how
the picture was. I didn't see It
either Played Mon.. Tues.. Wed
—S T Jack-son. Jackson Theatre.
FkHnaton. Ala Pop. 1.036
AMERICAN .NTERNAT'L
Koek All Niifht AIPi—Dick
Miller. Russell Johnson. Abby
Dalton. Played this on a triple
bill and was very glad we did. as
It Is nothing compared to "Shake.
Rattle and Rock" After seeing
this. It hurts the rest of the rock
and rollers to follow Played
Wed -Sat Weather: Cool.—Harold
Bell. Opera House. Coatlcook.
Que Pop 6441
BUENA VISTA
rinderelU BV'i — Animated
feature This reissue did above
average business. Walt Disney
knows what the people want to
'^ see and his pictures are clean
» entertainment He also knows
how to sell a picture. Played
Wed. Thurs Weather: Good-
Mel Danner. Circle Theatre.
Waynoka, Okla Pop 3.018
COLUMBIA
V
J
Fire Down Below > i—Rita
Hayworth. Robert Mitchum. Jack
Lemmon This was a good picture
but did below average busi-
> Col)—Jeff
ness. Lemmon really did a good
yob Rita Hayworth shows some
age She Just doesn't draw in
this situation Played Sun . Mon.,
Tues. Weather: Good—Mel Danner.
Circle Theatre, Waynoka.
Okla Pop 2.018
Gtaot CUw. The
Morrow. Mara Corday. Morrts
Anknim Here's Just the right
kind of movie for all the sciencefiction
fans of today, and I find
It's not only the teenagers who
like this type of movie, some of
the older people get a kick out
of them, too I played this one
on a double bill with 'The Night
the World Exploded " It's a fair
offering in the run of this type
of film. Alter «c«lng the program,
tvo or thro* members of the
audience commented that one
day It might come true, but I
reaenre my opinion until science
rindi out what lives on the moon
Who knows, one day theatres on
the moon may be playing man-
"^
made mortes to monsters But
while this type of film is good
bosofflce. why worry If anyone
wants a reason for so many people
liking this type of show. I
*«y. In this atomic world of today,
folks get bored wUb ordlnaxy
things and ereryday llrtng
and need excitement and unusual
enterlalnment With the space
age ahead, who rnn blame them
Played Wed .
Wriithcr
Cold —St4in Fiirnsworth. Academy
Theatre. New Glasgow. N. S
METRO GOLDWYN MAYER
(irraC .\iiirrli'aii rjstiinr. I'lir
iMGMi—Tom EAtU. Anne f"runcls,
Ann Miller Played durlnK
World Series and was hopinu that
the public would be a little more
btusoball minded than u.sual If
so. wc have very few ba-seball
fans in town Played Wed. -Sat.
Weather Light .snow — Harold
Bell. Oi)erB Hou.se Coatinxik,
Que Pop 6.341
Good Comments
"Balllr Hymn" bniueht some
very Kuud romn>ent.s. Kock
Hudson carries thU right
along, and there aren't any dull
moments to It. Ills way with
the ori'hans will bring a tear
or two from the ladles. The
boyx and men will like the
airplane fights and the strafing
attacks on the enemy columns
of trucks. .\ll in all. an
excellent show.
I. ROCHE
Vernon Theatre
Vernon. Fla.
Lust for Life iMGMi — Kirk
Douglas. Anthony Quinn. Jame.s
Donald. Playing this on a Tuesday,
only, it didn't have a Chinaman's
chance. But, even at that.
I wish I could have got film
rental. Why. oh why. Leo. do jx)u
have to make this kind and add
to the many troubles we small
town guys already have? Played
Tues. Weather: Fair and cool-
Victor Weber, Center Theatre.
Kensett, Ark. Pop 1,000.
Man oo Fire (MGM>—Blng
Crosby. Inger Steven.s, Mary
F^ckett. They don't come any
better Didn't do nearly what it
.should have, but what a show!
Figure out a way to get them in
and. brother, you've made some
friends for yourself Played Sun.,
Mon . FYnser. Auditorium
Theatre. Red Winz. Minn
Ten Thousand Bedroonu
(MGMi— Dean Martin. Anna
Maria Albcrghetti, Eva Bartok.
The title meant nothing to our
patrons, so we sold it on Joe
Pasternak's name Although we
did good basine.ss with thi.s film.
It looked to me as if Joe tried to
polish this one off quickly for
Metro .so that he oould leave the
lot and start on his other commitments
Great pity that he had
to leave the studio with thLs one
after making so many fine productions
It could have been lots
b»>tt»T Something definitely
ly It It's betrun
of musi-
-Wit. Weather
:i. Astra The-
« I'. i\i>-< - .'^ikiuia.
y.-"^~--
Rhodeala. Africa Oo
mining and hii«inev« p.^:. .,
PARAMOUNT
DctU's Hairpin. Ilie iParai-
Cornel Wilde. Jean Wallace.
Arthur Praiu R«»U]r ft good
:S.
XHIBITOR HAS HIS SAY
show, and did the best busine.vs
in ages Beautiful color and
Vl.s'.aVl.slon Hope to sec more of
Jean Wallace Play it Played
Thurs. Pri . Fra.scr,
Auditorium Theatre. Red Wing.
Minn Pop 10,645.
Funny Fare < Para i — Audrey
Hepburn. Fred Astalre. Kay
Thomp.son Small towns, do not
touch. Might have been good In
New York, but my people do not
seem to agree with the reviewers
Nearly all drove out before 11
was over. Played Sun. Mon
Weather: Perfect —O. M. Shannon.
Portland Drive-In Theatre.
Portland. Tex Pop. 1.292
Lonely Man. The i Para)—Jack
Palancc. Anthony Perkins. Neville
Brand Fine western that played
to little above average baslness.
But why wasn't it In color? It
should have been—and so should
a lot more westerns. Looks like
Hollywood is Just trj-lng to copy
TV. I don't claim to know all the
Ills of show business, but 95 per
cent of the plcture.s being made
in black and white might be part
of it. Tills young man. Anthony
Perkins, is doing very well and
in the acting department he
knows his way around. And for
my money. Jack Palance is the
best for those good-bad roles.
Note to Paramount: Slop that
flutter In black and white Vlsta-
Vislon. Played FrI.. Sat. Weather:
Cloudy and cool.—Victor Weber,
Center Theatre. Kensett. Ark.
Lonely .Man, The (Para) —Jack
Palar.ce. Anthony Perkins. Neville
Brand. A good western, but
without color it means nothing
to us. Seems nowadays If you
have not got color the appeal is
gone. Played Wed -Sat. Weather:
Cool.—Harold Bell. Opera House.
Coaticook. Que. Pop. 6341.
Tin Star, The iParai—Henry-
Fonda. Antliony Perkins. BeUy
Palmer. K great story with a topnotch
cast. Comparable with
"High Noon." "Shane." and
"Gunfight." They make any
numi)er of 60 minute, two bit.
clinker westerns in COLOR. But
this outstanding film was wl.shed
on us In block and white! WHY?
— FYank Sabln. Majestic Theatre.
Eureka. Mont Pop 929
REPUBLIC
Beginning of the Knd 'Rep> —
Peggie Castle. Peter Graves.
Morris Ankrum It .sure U! ThLs
Ls a rather tired remake of Warners'
"Them." which unfortunately
we had u.sed on a late show
at the drive-in Ju.st a few wef'ks
back Of rniir 1. !ii tivK r.np they
used id of
ants, bu tly the
same sound, the anme actors and
s.ime dialog that has hrrn in i
number of the sc'.'
pictures the past cou;
We felt from the trallr: it xum^:
tx made up of clliw from these
r teenager.*
in .sclence-
........ jv,,.,....,^ ;..... the comments
of the few w.^o came
Doubled with "The Unearthly
Played FrI . Sot Weather Good
—Paul RlcketLs. Netks Theatre.
Neaa City. Kaa Pop 1413
ABOUT PICTURES
Hidden (iun- Richard
Arli-n. Bruci- li. tiMf F.iron
Young Who ever wa.s
ble for mnlclng this on'
one in mind -lia- Ulle.
bee. :
If I could
have I juiuI uiie igun) Would have
been tempted to Use It Played
Wed -Sa! Weather- Very good
-Harold Bell. Opera House.
CiatlciHik CJiii- pop 6341
CENTURY FOX
20th
Angela (20th-Pox) — Dennis
O'Keefe. Mara I."".' i;.. .n..
Brazzi At lea-st I)
tried! Strictly for
did very fair '• Fnry mh-Pox)
.
Stairernjirli
— Fi :rr. Marl Blanchard.
Good for lt«
share of Ituiding up the Friday-
SettmUy double blU. PUyed FrI
(Continued on foUowln« pac*)
BOXOFFICE BooldaCuid* Jan 6. 1»M n

^Jeffrey
—
Prl . Sat
•
ntlng
Thurs.—Ken
series
l
—
'•^^
EXHIBITOR HAS HIS SAY
SHORT SUBJECT REVIEWS
< Continued Irom prcccdlnR pa^e)
Sat Weathfr: Cold— I. Roche.
Vernon Theatre, Vernon. Fla.
Sun Also Rbtps. The i20th-Poxi
'I~M !r Power. Ava Gardner.
Mil Kirrer A Kreat book, a prent
motion picture, but In .small
towns today, it seems, great movies
are "Ju-st another film." This
did only fair business here, but
tho,se who saw it had the rare
experience of seeing a movie any
theatre can be proud to show. We
will remember this long after
horror .-.hows are forgotten.
Played Thurs . Weather:
Cold —Stan Parnsworth for H.
L. P. McNi i!. Ro.scland Theatre.
New Glu.^mnv. N. S. Pop. 9.933.
Third Man. The i20th-Foxi—
Reissue. Jo-ieph Gotten. Valll. Orson
Welles. E^xcellent reissue.
Basketball licked me two nights.
Picture deserved fuU houses.
Can't win always. Played Tues..
Wed—Frank E. Sabin. Maje.^tic
Theatre. Eureka. Mont. Pop. 929.
True Story of Jes.se James, The
i20th-Foxi— Robert Wagner. Jeffrey
Hunter, Agnes Moorehcad.
Je.sse may have been an outlaw,
but he can still feed a lot of poor
exhibitors. Played to best Friday-Saturday
in a long time.
Good show. too. Played Fri.. Sat.
Weather: Fau-. Joe and Mildred
Faith. Linn Theatre. Linn. Mo.
W«y to the Gold. The (20th-
Fox
I
Hunter. Sheree
North. Barry Sullivan. A fair-tomiddlin'
adventure yam filmed
In beautiful black and white
Cinemascope. No big picture, but
•seemed to be enjoyed by tho.se
who .saw It. Played Thurs.. Fri..
Sat Weather: Good —Paul Ricketts.
Ness Theatre. Ness City.
Kas Pop. 1.612.
Way to the Gold. The (20th-
Fox < Jeffrey Hunter. Sheree
North. Barry Sullivan. And we
won't find it this way. if we keep
on playing this kind! Best scene
was the last one. By the sound of
the laughs, it seemed more like
sighs of relief. I got the feeling
the patrons were not overlmpre.s.sed
It will do for your midweek
playing time, however.
Played Sun
. Mon.. Tues. Weather:
Hot -Dave S. Klein. A-stra
Tlu ,r, Kitwe-Nkana. Northern
Africa. Government,
iid bu.slne.'^^ patronage.
UNITED ARTISTS
Spline Heunlon iUA» — Betty
Hutton. Dana Andrews. Jean Hagen
I thf.iit;!.' " • •:,.
on this
wa.s .V) vfxHi. I ,
d all the
"' ''^ "''
:ilch .said
:i woman
on
(1: 'It was one of tho.sc
it has no rhyme nor
!i-i~-'-i. I viKi ".Ari'.iii." under
mv l)r.-..'>, .,,,! .|in.':v left be-
1 It with
: ir a very
ram
.vca-
Trail ThPBtr».
• ii' 1 Kiund.
New Town. N. D
UNIVERSAL INTERNAT'L
Bravr «)nr Thr ''-I' Mlrhel
carno
t*nry

Koaakl
Opinions on Current Productions
^EATURE REVIEWS
%ymh^ O e CliMfnaS unappelislngtjr
'
Carradlne.
.
We
'.. i.-':i\ Ls a ruthless
f 15 with tiie f.ice of an angel All she
- d-looklng prct'v Nounciier who slUl hM
her puppy fat and re«l.sters '-xs witii an IruMoent
grin and menace wlUi the c -slmi of a baby who
need.s a nap. The Wentel Ludecke production as directed
bv neon? Ti^^ler has the curious, unnaturally slow pacing
•llmp-sed under water and the ra.sl seems no
1 by what tiiey say and do than the audience
Ilrnrr Bookhnll. Harm Baal. Chriillan noermer. Jo
llrrbol. Manfrrd linffman. Paul Warner
^^ »•»••»• oa t«M« fmtm mt W «iIo4 »oi •«>«« ••«or«M« in •>« o« •«>• »ollo"tt«» wtn: (II hi okt rtin«ar« tkroo-nos
to«t«-l««< k>iv«*r. ] Ii>4I>I4mII« kf fm»^ny. m •«« n«a«*t4 ).l ,»f IKMI «IW •' .11 In •*• SOXOlCI ^ICTUII
6UIDI t«ro*-nBs. »»tT«>, »fis«la« * toc t ••»

'
. . Every
.
FEATURE REVIEWS Story Synopsis; Exploifips; Adiines for Newspaper and Programs
TlIK STORY: "Return lo Warbow" (Col)
Phil Caroy and two fellow-convicts. William Leslie and
rt WUke. make their escape from an Arizona prLson
and head lor Warbow, where Carey's brother, James
Uriinth. ha^ cached $30,000 stolen In a staKecoach holdup
ten years before Carey also wants to see Catherine McLeod,
the i,-;rl he was once enpuged to. He fuids her married to a
:;iiuluT and the mother of Carey's son. Chris Olsen. who Is
uruiware who his real father Is. When Carey learns that
GnJCth has hidden the money in an abandoned mine,
thcv head for It but the .sheriff and his men follow. In the
jUooting that follow,^, the mine caves In and Carey Is the
imly .survivor, although badly wounded. Before he dies.
Cany tells hi.s son that he Is lucky to have a father like
C.itlierlne's rancher husband.
KXPLOITIPS:
Play up the prison theme by resting "Wanted" notices
around town with credits for the tlieatre and dress the usher
or a ballyhoo in an old-fashioned pri.^on stripe garb, as
used in the picture. Phil Carey Is better known as the star
of "Wicked As Tliey Come," "Port Afrique" and "Tlie
Shadow in the Window," all Columbia pictures.
CATCHLINES:
Here Comes the West's Deadliest Outlaws—Out for Revenge,
for Loot and for a Woman .
Gun is Cocked
-Tonicht They're Wipin? the Town of Warbow Off the
Map
TIIE STORY: "Teenage Bad Girl" (DCA)
Widowed Anna .Neagle is promoted to the post of fiction
editor of "Teenage" magazine, only to discover her own
17-year-old dauchter has fallen in with a fast crowd. The
cau.se Is Kenneth Haiph. young blueblood with an unsavory
home background which has led him into a Uve-it-up
attitude and a craving for jive mu.sic and fast cars. His
financial position doesn't match his tastes, and when he
Is pressured to pay a gambling debt "or else" he appeals to
Sylvia Syms, who wants to help, but can't. She drives his
car to hLs aunts home where he asks the old lady for money
and she dies of a heart attack in the midst of an argument.
The yount'.stcrs flee and are held for manslaughter. The
Judge dismi.vscs Mi.ss Syms with a stern lecture to her
and her mother, and the two are reunited.
EXPLOITIPS:
Play up newcomers Sylvia Syms and Kenneth Haigh as
stars of tomorrow. Hold a voting contest with girls choosing
between Kenneth Halgh and Henry Bookholt and boys
choosing between Sylvia Syms and Karen Baal. Hold a
voting contest for girls and boys (see Exploltips on "Teenage
Wolf Pack")
CATCHLINES:
Biirn Good With a Desire to Be Bad! .
.-^hc's a Dl.sh! . . . She's a Delinquent!
She's a Doll!
.no
or
.ay
•led
THE STORY: "Legend of the Lort" (UA)
In Tlmbuctoo, Rossano BrazzI .seeks a guide to take him
on a long trek into the Sahara and Is led to John Wayne,
who reluctantly agrees to lead a small caravan to search for
Brazzi's father, who disappeared years before. After they
start, Sophia Loren, a desert gamin who has been befriended
by Brazzi, Joins the trek, much to Wayne's disgust. As they
perl fight across the blistering sands, the two men vie for So-
'oh phla's favor. When they spot an oasis, which turas out to
be a lost city, where Brazzi learns of an un.savory Incident
in his father's life, Brazzi goes mad and flees into the desert,
taking the supplies. The other two follow and find him mad.
After Brazzi Is shot. Wajme and Sophia are rescued by a
camel caravan headed for cvUization.
EXPLOITIPS:
When Sophia Loren tangles with both John Wayne and
Rossano Brazzi, the housefront and ads should play up
these three top stars to the utmost—with Brazzi recently
attracting attention in "The Story of Esther Oostello ' and
being heralded as the star of the forthcoming "South Pacific."
United Arti.sts Records is putting a big promotion push
behind its first record release, the theme from "Legend of
the Lost," sung by Joe Vallno.
CATCHLINES:
Wayne at His Mightiest— Adventure at Its Best .
One Man Knew the Way to the Treasure, the Other Knew
the Wav to the Woman

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In peace, as in war,
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picture industry's
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has never been a secret.
iOKi Intelligence tells us that
you never have to send out
an SOS for the Prize Baby. He's
always right there backing up
your "Operation Theatre" with the
strategic services that capture
patronage!
P.S. The price is right, too!
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