Boxoffice-April.14.1958

CINEMIRACLE
APRIL U. 1958

-
A ROLLING
STONE
GATHERS A
REPUTATION!
Andrew I.
Sfone, and wife Virginia
Following M-G-M's
release of the suspensethriller
"JULIE," attention
was focussed on its
director Andrew L. Stone,
acclaimed as the new
Master of Terror.
Now as writer, director
and producer of "CRY
TERROR" and with his
wife Virginia Stone as
production associate,
script supervisor, location
scout and film editor,
the Stones again reveal
the importance of authentic
locations to
enhance suspense, excitement
and realism.
The only
husband -and
wife production team in
Hollywood is well-named:
"The Rolling Stones."

Tense, taut drama — filmed amid New York City's
skyscraper heights and thundering subway depths
— a new experience in suspense entertainment!
^
r
\
M-G-M Presents
Starring
GM
BACK ON
TOP IN
V '58! .
JAMES ROD INGER
MASON STEIGER' STEVENS
co-starring NEVILLE BRAND * Written and Directed by ANDREW L STONE
A VIRGINIA and ANDREW L.STONE PRODUCTION

is the best selling novel of all time.
It was brought to trial as "lewd and
innnnoral"— but the praise of such
great names as Franklin P. Adams,
Sinclair
Lewis, Alexander Woollcott,
James T. Farrell, and Carl Van Doren
defended it!
Georgia, where the story takes place,
SECURITY PICTURES INC.
PRESENTS
ER8KINE CALDWELL'S
ON THE
SCREEN!
STARRING
MI 1
r\r\
PRODUCTION

!
|3
/as "innospiiaDie" lo me location crews — and
\he picture had to be made elsewhere!
'he book cannot be sold — or even printed —
in
the state of Massachusetts!
It is the most censored book
ever written
^iii
FOR MAY!
CO-STARRING
DDY
riT JACK LORD-VIC MORROW-FAY SPAIN-HELEN WESTCOTT
WITH
LANCE FULLER-REX INGRAM-MICHAELLANDON
AND INTRODUCING
Icreenplay by PHILIP YORDAN-Based on the world's best-selling novel by ER8KINE CALDWELL _
lirected
by ANTHONY MANN- Produced by SIDNEY HARMON-MusIc composed and conducted by ELMER BERNSTEIN

20th's policy of Continuous Performance means that
20th HAS ANOTHE
Peyton Place
RIGHT NOW!
2q.
jerry walds
production ol
WILLIAM
FAULKNER'S
Paul Newman- Joanne Woodward -Anthony Franciosa^^^^
Orson Welles
•
Lee Remick Angela Lansbury
•
ONEmaScOPE co^o" "y BE '-""E D,-eried bv MARTIN RITT . SrrPPnoiiv b, IRVING RAVETCH jnj HARRIET FRANK, Jr
JIMMIE RODGERSl
sings "The Long, Hot Summer!"

Claude
!
—
^ion ricliMe uid^Ul^
THE NATIONAL FILM WEEKLY
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APRIL 14, 1958
Vol. 72 No. 25
GO/A/G UP-NOT down!
«/ N RECENT w.vks. tin- iiuluslry has
received a bad press in at least two instances
that were initiated from within its own ranks. In
botii cases, they probably were \\ell-intciitioned
but went sour and boomerangcd. As so often
happens in the handling of lengthy statistical
reports, facts are garbled, figures jumbled and
interpretations
adversely slanted.
The current instance is a particularly regrettable
one, if for no other reason than for its
jioor timing. Coming when motion picture business
was definitely on the uptrend—as it has
been since the first of the year—and when people,
both within and without the industry, were
imbued with a new spirit of optimism and
confidence resulting from the goodly flow of
fine pictures, current and in the offing.
Headlined on the front page of the New York
Times as "Hollywood Decline Is Permanent
Loss, Union Survey Finds," the report issued
by the Hollywood AFL Film Council attempts
to show that motion picture business is a gone
goose; that the industry that "'existed in 1946
is gone forever." And, as if to pour salt on an
open wound, the Times made editorial comment
that was as misleading as the misguided report
on which it was based.
Citing 1946 as a "typical" year in motion
picture history (which it certainly wasn't), the
Film Council report sets forth that combined
net corporate earnings of ten companies dropped
from $121,000,000 in 1946 to $32,000,000
in 1956.
Everyone knows that 1946 was the peak year
for this, and many another industry. World War
II had ended just a few months before. It was
far from a "normal" year with which to compare
peace-time periods. The United States
didn't actively get into the war until 1942, so
why not take 1941 as a normal year with which
to compare 1956? That would show the combined
net corporate earnings of ten companies,
in round numbers, as $35,000,000. The dro])
from there to what the Film Council report
shows is only about 10 per cent. And, if the
peak vear of 1946 is compared with the year
just jtrior. the record will show that in 194.5
the combined earnings of ten companies was
$64,000,000—or a little better than half of the
peak year.
Another thing that ap])arently
was overlooked
in the P'ilm Council survey was the fact that
the earnings of five of the ten companies checked
included profits from their theatre affiliates.
With one exception, distribution company earnings
did not include theatre profits from 1950
through 1952. Accordingly, 1953 was the first
year that might serve as a basis for fair comparison
with 1956, even though the one exception
still has not been completely divested of its
theatre holdings. For 19.53, the combined earnings
of the ten companies was .SI

COMPO CALLING ON EXHIBITORS
TO BACK B-B DRIVE WITH CASH
Given Choice of 3 Ways
Of Contributing Share of
Business-Building Cost
NEW YOUK—Distribution has besun to
17 000 theatres of a biochure solicitine
contributions to the $2,300,000 businessbuilding
campaign fund, accordins to the
Council of Motion Picture Organizations.
It will reach theatres throuRh the exchanges
of National Screen Service.
Request is made for exhibitor contributions
equal to one-half of one per cent of the
1957 film rental of each theatre. The contributions
will be matched, dollar-for-dollar.
by the following members of the Motion
Picture Ass'n of America—Allied Artists,
Columbia. Loew's, Paramount. RKO Radio
Pictures. 20th Century-Fox. United Artists.
Universal-International and Warner Bros.
PLEDGE FORM INCLUDED
Included in the brochure is a pledge fonii
permitting an exhibitor to redeem his pledge
in any one of three ways. He can return
the pledge with one pa>Tnent. he can pay in
two equal amounts, the first pajTnent to be
made with the signed pledge and the second
to be made within three months, or he can
pay in six monthly installments, the first to
be made with the signed pledge.
A postage-paid envelope, addressed to
COMPO, is included in the brochure.
A .special note on the pledge reads as follows:
"Because it is necessary to meet advertising
deadlines, and also because producing-distributing
companies w'ill match your
contributions, you are urged to mail your
contributions for receipt by May 1. Make
checks payable to Business-Building Campaign
Fund, CO COMPO, 1501 Broadway,
New York 36, N. Y."
The wording of the pledge was approved
by four exhibitor organizations and MPAA
at a March 12 meeting. The exhibitor organizations
are National Allied. Theatre Owners
of America, Metropolitan Motion Picture
Theatres Ass'n and Independent Theatre
Owners Ass'n.
CONTENTS OF BROCHURE
The brochure bears on its cover the injunction
"Get Into This Fight .
. . It's for
Your Theatre's Life!" Listed inside are the
board of sponsors, executive committee and
operating committee and details of the campaign
as it was developed by the MPAA
Advertising and Publicity Directors Committee,
the COMPO Press Relations Committee
and six advertising agencies that serve the
industi-y. It stresses the important part that
theatre men will have in all copy development.
The first text page, headed "Plan's Aim
Is to Rebuild Theatre Attendance," stresses
that that is
the sole purjxjse of the campaign.
It continues:
"Beginning with the Academy Awards telecast
March 26, the plan calls for an advertising
campaign in new.spapers and over the
radio for six months and a public relations
Top-Quality Films Make
Holy Week B.O. Success
NEW YORK—Holy Week, traditionally the
poorest boxoffice week of the year, was a
bright .spot in 1958, a spot check of 12 cities
by BOXOFFICE revealed. The reason: an
abundance of top-quality pictures relea.sed
by distributors in the pre-Easter season.
Edward L. Hyman. vice-president of American
Broadcasting-Paramount Pictures, who
with AB-PT President Leonard Goldenson
spearheaded a drive for orderly release of
top product, had urged the film companies
to make impwrtant pictures available during
Holy Week. He assured them that both exhibitors
and distributors could then have
two good weeks of business instead of one,
as had been the pattern in the past.
The excellent reports by first-rim theatres
in the 12 cities checked indicated Hyman was
correct. The dozen cities checked included
Boston. Hartford, Cleveland. Cincinnati.
Chicago, Detroit, Kansas City, Milwaukee,
Minneapolis, Indianapolis, Denver and New
York. Only Boston reported business as
spotty, where some first runs resorted to rei.s.sues.
The other cities, however, all experienced
strong attendance, both for long-running
blockbusters and for new product made
campaign for a year. Conditions demand an
early start of the radio and newspaper campaigns.
When this start takes place depends
on the response of you and your fellow
exhibitors to this appeal."
After repeating that all branches of the
industry are backing the campaign, it is
noted that "one of the factors contributing
to this unity of purpose has been the publicity
given by tradepapers to the industry's efforts
to evolve a business-building plan."
The brochure states that the campaign has
been set up so that it will aid exhibitors in
even the smallest communities. The theme
of the campaign is "Get More Out of Life . . .
Go Out to a Movie." This slogan, according
to the brochure, has caught on through publicity
given it by theatres, emphasizes "the
extra value possessed by theatres that cannot
be obtained from any other entertainment."
and will help to create greater public
interest in the day-to-day advertising of
individual pictures of exhibitors and distributors.
Facets of the campaign and appropriations
are broken down as follows;
Academy Awards telecast, $650,000; advertising
in 535 newspapers in 323 cities with
a daily circulation of 46,000,000 and lasting
six months, $950,000; use of 45,000 radio spots
by stations covering 100 markets and totaling
1,134,000.000 listener impressions and lasting
available in the pre-Easter week.
The Academy Awards telecast was also
credited in many cities with stimulating
moviegoing. both via the promotional activity
prior to the program and the telecast itself.
On Thursday (3), Clark Gable's personal
appearance in Cleveland to promote "Teacher's
Pet" stirred considerable filmgoing interest
in that town. Disney's "Snow White
and Seven Dwarfs," reissued for the pre-
Easter date in many cities, did big business
in Denver. Cleveland and Minneapolis, with
schools closed. The Academy Award-winner,
"The Bridge on the River Kwai," opened
during Holy Week in a number of the cities,
but with big boxoffice whether it was opening
week or long-time holdover.
As examples of the kind of business which
some of the theatres did, Cleveland had
three theatres reporting business at from
200 to 295 per cent; a trio of Milwaukee first
runs did 300, 250 and 200 per cent; Minneapolis
had six theatres doing from 125 to 200
per cent; three theatres in Denver had 200
per cent weeks; and Kansas City recorded
seven first-run houses doing from 125 to 300
per cent.
six months, $300,000; public relations, of
which several projects are already being
considered, and lasting a year, $150,000. and
production and contingencies, $250,000.
The executive committee, composed of
representatives of all supporting organizations,
will act as a watchdog committee to
insure the proper use of funds.
In a letter of transmittal accompanying
the brochure, the COMPO governing committee
says members of TOA, National Allied,
ITOA and MMPTA will "undoubtedly be
contacted directly" by the officers of the
organizations. Each organization will send a
copy of the brochure to each member.
The letter of transmittal, signed by Robert
W. Coyne. COMPO special coimsel, says:
"COMPO facilities will be used to execute
the campaign. You may be assured that other
COMPO activities which you have authorized
and may authorize in the future will be
caiTied on without interruption. The complete
elimination of the admissions tax will
command continuing attention, as will other
public relations activities that you have participated
in through this organization in
the past."
The brochure was prepared by Maurice
A. Bergman of MPAA and Charles E. Mc-
Carthy of COMPO. co-administrators of the
campaign, and Al Floersheimer, TOA public
relations
director.
8 BOXOFFICE April 14, 1958

GOVERNMENT MAKES ANTITRUST
MOVE ON SALE OF FILMS TO TV
Files Against Universal,
Columbia; Investigating
Paramount-MCA Deal
NEW YORK—The government filed a
civil antitrust suit Thursday (10> against
Universal Pictures. Columbia Pictures and
Screen Gems charging a conspiracy to fix
prices and eliminate competition in distribution
of television films. And. at the
same time, the Department of Justice was
reported investigating the deal that gave a
subsidiary of Music Corp. of America control
of the Paramount 750-film pre- 1948
library.
Screen Gems, a subsidiary of Columbia Pictures,
acquired 600 pre-1948 featui'es from
Universal on an exclusive license for television
distribution.
CALLED -UNLAWFUL ACQUISITION'
In the action filed in U. S. District Coui't
here, the Justice Department charged that
the license granted by Universal to Screen
Gems was an unlawful asset acquisition
under the Clayton Act. The government seeks
to have Screen Gems divest itself of the
exclusive license which has 14 years to run.
As a result of the acquisition, according
to the complaint. Universal has been eliminated
as a competitive factor in TV film
distribution and there has been an "undue
reduction" in the number of competing enterprises
in the field. The suit stated that
under the contract, Screen Gems guaranteed
Universal an annual minimum royalty of
$20,000,000 on its pictures during the next
seven years.
Universal President Milton Rackmil late
Thursday said neither he nor company lawyers
had seen the papers, but that he was
convinced there was nothing improper
the Screen Gems deal.
in
A. Schneider, Columbia president, said that
before Columbia and Screen Gems made the
contract with Universal, "we were assured
by our legal counsel that the agreement would
not be in contravention of any laws. Therefore,
we believe our present position is clear
and without jeopardy."
The Department of Justice interest in the
Paramount-MCA deal was reported by the
New York Herald-Ti-ibune Thursday.
The government is reported as interested
in two questions:
1. Since available film libraries are limited
in number, has the Paramount deal with
Music Corp. of America stifled competition
by depriving many television stations of a
source of films for telecasting?
2. Is MCA using undue pressure to put
over package deals involving the films and
its talent resources?
SOLD FOR $50,000,000
The Paramount-MCA agreement called for
the former to receive $35,000,000. Of that
amount, approximately one-third was to be
in cash and the remainder guaranteed by
the purchaser. Paramount then is to be paid
another $15,000,000 out of a minimum of 60
per cent of the gross receipts of TV deals.
Business-Building the No. 1 Job: Allied;
Calls for End to Criticism, Squabbling
WASHINGTON—Allied States Ass'n this
week called for an end to criticism and
squabbling within the industry while business-building
is the No. 1 job.
"This is the time when the entii-e industry
is or ought to be concentrating on ways and
means of stimulating theatre attendance."
Abram P. Myers, Allied's general counsel,
declared in a bulletin sent to members. He
said he had no doubt that if the industry
business-building progi'am is "pursued enthusiastically
and efficiently, the job will be
done."
Myers, however, titled his memorandum
"Needed: A moratorium on gouging," and he
aimed some of his verbal ammunition at new
film-selling policies being introduced, particularly
the subsequent-run policy adopted
by 20th Century-Fox for "Peyton Place" and
"A Farewell to Arms" in Cleveland.
"If there is to be an end to complamts and
criticism, there must also be a moi-atorium on
the gouging and shoving around of exhibitors,"
he declared. "Exhibitors cannot fairly
be asked to remain silent when theii' position
is every day being made more desperate by
encroachments of the distributors. One only
needs to listen to any subsequent-run exhibitor
or di'ive-in operator to learn the extent
to which film prices are bemg raised
and the system of runs, clearances and availabilities
on which they have relied in licensing
and booking pictures have been destroyed."
Myers said that neither subsequent-run and
drive-in operators nor distributors can make
money on poor pictures, and that, unless the
exhibitors in these classifications can play
the better films on ternis that will yield a
profit, "there is no hope for them."
All such exhibitors, he added therefore,
"should consider carefully how long they can
exist under marketing plans w-hich:
"il> Restrict the right to licen.se pictures
to theatres regarded by the distributors as
qualified' and provide for the licensing of
only a 'minimum numl>er' of those.
i2i
Afford the theatres licensed a protection
of three to five miles in all directions
on the same availability, regardle.ss of established
runs and clearances.
"

1
"PcdicSeaU
No Film Problems Seen
In State Legislatures
In session now are Massachusetts. Michigan.
New Jei-sey. Bliodc Island. South Carolina.
Arizona and Connecticut; Kansas will
come back in special session later this month
and Louisiana will start sitting next month
*
Small Business Credit
Hearings on April 21
Senate Banking Subcomjiiittee expects to
start public hearings on or about that date
on proposals to provide long-term credit and
equity capital for small businesses.
•
Paramount Pictures Closes
Portland. Ore.. Office
In
Une with similar action by several other
distributors, company makes move this week
to Seattle, it was announced by Wayne
Thlriot. manager of the Portland brajich.
*
Sol M. Wurtzel Is Dead
Following Long Illness
Veteran producer died April 9 in Hollywood
at the age of 67; entered industry in
1914 with Fox Film Corp.. resigning in 1944
to join production staff of 20th Century-Fox:
in 1945 formed Sol M. Wurtzel Productions.
Inc.
•
Goldwyn Productions Signs
Basic Agreement With AFM
Permits uninterrupted musical scoring of
•Porgy and Bess"; James C. Petrillo. union
head, says contracts have been signed with
20 other independent producers since musicians
struck at five major Hollj^^'ood
studios.
Selectivision President
Admits Incorrect Data
*
J. T. Hamilton, in pre-trial hearing in office
of New York Attorney General Louis J.
Lefkowitz, says stock-selling claims of a
$4,000,000 company investment and scheduled
wiring of a large number of apartments were
not in line with facts.
•
Russians and U.S. Discuss
Terms in Film Exchange
First to meet with Soviets on commercial
basis is Arnold Picker of United Artists; they
show interest in 12 of 37 films screened to
date; total to exceed 130; Russian screenings
continuing in New York.
*
No Paramount TV Stations
Or Music Company Sales
DuMont Broadcasting Corp.. in which
Paramount holds a considerable interest, tells
stockholders that negotiations for purchase
of KTLA in Los Angeles and music publishing
firms have been abandoned; annual
meeting May 12.
Profitable U-l Certain
In Near Future: Rackmil
NEW YORK — Universal-International
certain to be operating profitably again in
the not too distant future as a re.sult of a
study of operations conducted by its executives
and conversations on industry
pi-oblems with Uie heads of other motion picture
companies, according to Milton R. Rackmil,
president. He brushed aside a rumor that
he has discussed a distribution deal with
other companies.
Rackmil made the statement about conversations
to the tradepress at the end of
the annual stockholders' meeting Tuesday
18 1 of Decca Records, of which he is also
president. He had previously told stockholders
that a plan of operation was being devised for
U-I. but that he would not be specific about
it except to say that the company will "make
the kind of pictures that make money." He
added that all kinds of pictures will be made,
not just blockbusters. Production will be resumed
July 1.
Rackmil said U-I is going through a trying
period but one not unusual for a company,
and that the company will eventually
be back in the black. He predicted an improvement
in earnings for the second quarter
over the first quarter. However, he said
U-I will continue then to be in the red. He
said between $6,000,000 and $7,000,000 had
been saved in operating costs by shutting
down the studio. He repeated a previous denial
of any contemplated disposal of the
studio, and said no mergers are planned.
The directors re-elected Rachmil president;
Leonard Schneider, executive vice-president;
Louis A. Buchner. vice-president-treasurer;
Milton Gabler. vice-president; Samuel Yamin.
secretary; Isabelle Marks, assistant secretary;
Irving Wiener, assistant treasurer.
Milton Pickman Named
Goldwyn Studio Head
HOLLYWOOD—Mi
succeed
Iton E. Pickman will
Bobby New;n an as general manager
of Samuel Goldwyn
Productions supervising
aspects cf the
filming of "Porgy and
Bess" and also helming
operations of the
Goldwyn studio, New-
is
man recently resigned
to join John Wayne's
Batjac Pi'oductions as
administrative chief.
Pickman formerly
was vice-president and
Milton E. Pickman general manager of
Jerry Wald's production
company, which was subsequently purchased
by Columbia Pictures, with Wald becoming
vice-president of Columbia in charge
of production and retaining Pickman as his
executive aide. Previously Pickman had
served as an assistant to the late Harry
Cohn and he also had been associated with
Cecil B. DeMille in the making of "The
Greatest Show on Earth." He was a press
agent for Plorenz Ziegfeld before he came
to Hollywood first as an executive with MCA.
$25,000 FOR SCHOLARSHIPS—Harold
Hecht, left, president of Hecht-Hill-
Lancaster and producer of "Run Silent,
Run Deep," presents a $25,000 scholarship
fund check to William Randolph Hearst
jr., president of Hearst Newspapers. The
scholarships are being awarded to winners
of the National News Carrier Contest
sponsored by H-H-L in behalf of "Run
Silent. Run Deep," United Artists release.
Trans-Lux Reports Profit
of $224,539.39 in 1957
NEW YORK—Ti-ans -Lux Corp. for the year
ended Dec. 31, 1957, showed a net profit of
$224,539.39, equal to 40 cents a share on 559,-
900 shares of common stock outstanding,
compared with a net profit for 1956 of $234,-
620.70 and a dividend of 20 cents a share.
Its theatre division, now operating 11
houses in the east, had its best year since
1945, the annual report states. Plans call for
disposal of its three neighborhood houses and
additions to its .seven first-run houses. Its
distribution division is now covering 85 per
cent of the U. S. out of branches in New
York, Chicago and Los Angeles. It has 15
fUms under contract, seven of which are new
releases.
The annual stockholders' meeting will be
held here April 24. Eleven directors have
been nominated for election. They are Chester
Bland, Harry Brandt, Richard Brandt,
Jay Emanuel, Allan Promme, Percival E.
Purber, Aquila Giles. Edison Rice, Jacob
Starr. Ralph Welner and Milton C. Weisman.
Loew's Int'l Defendant
In $2,500,000 Action
NEW YORK—Trial began Monday (7)
before
Judge Archie O. Dawson in Federal
Court of the $2,500,000 damage suit against
Loew's International filed by Enterprise Productions,
the Bank of America and Sunset
Securities.
The suit is based on a charge that Loew's
International favored MGM product and did
not properly distribute nine Enterprise films
in the foreign market. Ferdinand Pecora,
former Supreme Court justice, represents the
plaintiffs and Louis Nizer the defendant.
i
10 BOXOFFICE April 14, 1958

CLEVELAND FINDS WAY TO USE TV TO SELL FILMS
An Exhibifors' Panel Has Been a Popular Channel Attraction for Six Years
CLEVELAND—Saturday night Is the best
movie night of the week, but where do you
think four of this town's top theatremen are
just before the evening's peak sales begin?
On television, that's where. And they've been
there for six years, doing what conies naturally—talking
about movies.
Industry sponsorship of a telecast may
have been a novel approach for the Academy
Awards this year but in Cleveland the industry
has been footing the bill for a business-building
television program for a halfdozen
years. That is somewhat of a longevity
record for TV programs these days,
but every Saturday, from 6:30 p.m. to 7 p.m.
viewers all through this trade area switch
their dials to KYW-TV to see and hear what
the theatremen have to say about movies,
listen to them read jingles and report the
doings of stars and local movie news.
FOUR THEATREMEN ARE REGULARS
The exhibitors who comprise the panel are
Prank Murphy, Loew's theatre division manager;
Dick Wright, district manager for
Stanley Warner Theatres; Max Mink, managing
director of the Hippodrome, and Jack
Silverthorne, manager of the Hippodrome
and operator-manager of the Mayfield art
theatre. On hand, too, as a standby is Ted
Barker, who is director of publicity for Loew's
Theatre.
The program Is "Lights, Camera, Questions,"
and it is unique in TV history in that
in its six-year history it has had only one
sponsor—the motion picture industry, with
the tab picked up by the participating firstrun
theatres and the distributors.
The program was originated in 1952 by an
old friend of the film industry, W. Ward
Marsh, veteran fihn critic of the Cleveland
Plain Dealer. It began as a panel show in
which contestants tried to "stump the experts"
with movie questions submitted by
mail or dropped into receptacles placed in
lobbies of participating theatres. The program
was an immediate success, and it has
continued so, with hundreds of questions
turned in every week. The fDm critic withdrew
from the program in 1955 because of
Plain Dealer policy but the format continued
unchanged until the spring of 1957. It was
then completely revised by Roger Marsh, the
current writer-producer of the show. He
shifted it from a quiz format to one supplying
movie news, general motion picture information
both historical and current, and
entertainment with a movie slant. Roger
Marsh continues as producer, with Don Rumbaugh
of KYW-TV as director;
Phil McLean,
popular disc Jockey as moderator, and Gloria
Gale, songstress, and Howie Mather, pianist,
providing the music. They're popular cafe
entertainers in these parts.
CAREFULLY PLANNED PROGRAM
There is nothing hlt-or-miss about the
planning of the program, even though it
maintains a light, informal atmosphere. All
questions used are researched thoroughly by
the staff, and the panel bases its replies on
this research material and on the members
own show business memories. There is a
policy of answering all legitimate questions
by direct mail, whether they are used on the
program or not. This is good public relations.
Illustrations for the program are provided by
«»f ' *--.-.
HIPPODROME
CIHERAMH-PHUCE
Regular panelists of the Cleveland television program, left to right: Jack Silvertheme,
Max Mink, Dick Wright and Frank Murphy. As each panelist Is introduced
by the moderator, the camera shifts from the panelist to the card beneath which
advertises the theatre's current attraction and gives other pertinent information.
Marsh's vast collection of movie stills, film
clips and more than 900 priceless movie
slides of pre-World War I.
The show opens and closes with a plug for
current pictures at the sponsoring theatres.
As each panelist is introduced, the camera
shifts to a display card spotted just below the
theatreman—a card which identifies the theatre
or theatres with which the exhibitor is
associated, the name of the current picture
and other pertinent data. A prime audienceholder
is a telephone quiz based on data included
on one of the display boards used on a
previous telecast. If a contestant, reached by
phone, fails to answer the question correctly,
the prize—a V-M Hi-Pi set—is awarded to
the panel, and the panel, in turn, presents
the set to a worthy organization in town.
Sets already have gone, via this method, to
Highland View Hospital, Mt. Sinai Hospital,
Ursuline Convent Schools, Vocational Guidance
and RehabiUtation Center, Diabetic
Camp for Children among others. This, too,
is great public relations stuff for the industry.
Prizes are given by the Dominion Electric Co.,
Sanborn Music Co. and participating theatres.
There also is a big monthly contest in
which an expensive Calbest Hi-Pi set is
awarded. This contest is based on identification
of one film personaUty each week.
Along with this identification there also must
be submitted a verse based on a variation of
the industry slogan, "Get More Out of Life-
Go Out to a Movie," in not more than 25
words. A recent example : "Confucius say. He
who feels down should look up at the stars.
Get More Out of Life—Go Out to the Movies."
The quartet of Murphy-Mlnk-Wright and
Silverthorne regards the program as a major
factor in keeping movies before the public in
all of northern Ohio.
"I am continually remmded by my patrons,"
says Wright, "of the Interest they have In
the program and the regularity with which
they watch it Saturday night. I never cease
to be amazed by the wide area of our unseen
audience. We get comments from a radius
of 150 miles, and not by letter. We hear them
right in our lobbies, which is what counts."
Mink points out that the managers take
care in plugging pictures, and shun efforts to
over-sell. As a result, he says, they get such
comments as "It is always good to hear comments
from the managers themselves, and
they have never let us down when they urge
us not to miss a certain picture."
Murphy who, as Loew's division manager,
gets aroimd to a great many towns, finds
favorable reactions everywhere to the program.
"This provides us with an electronic path
into homes of potential ticket buyers who
wotild be impossible to reach through any
other medium," he says. "It is really impossible
not to have renewed faith in the future
of our industry with this vivid example of
current interest in what the screen has to
offer."
SHOWS STRENGTH IN UNITY
The effectiveness of this program in one
community shows just how important it is
for all segments of the industry to get together
to sell motion pictures, he adds.
This also is the view of Silverthorne.
"I can confidently say that the goodwill
this program has created for the participating
theatres and for the entire industry has
been of tremendous value. But what has
been of equal impwrtance is the personal contact
with the public. Ordinarily in the operation
of a theatre the size of the Hlpi>odrome
(3,500 seats), there can be little direct contact
between the manager and the theatregoing
public. But, thanks to 'Lights, Camera,
Questions,' I have been greeted by Uterally
thousands of patrons who regard me as
a personal friend rather than a remote
figure."
All four are convinced that a program like
the one they appear on is a powerful means
of maintaining a public Interest in movies
and, as its viewing audience grows, of creating
a new moviegoing pubUc.
What's more, the TV critics like the show,
too, all of whom have commented favorably
on the value of the program to the industry.
And, say local fllmfolk, when you get t>oosts
for movies In the TV columns that's a real
achievement.
BOXOFFICE April 14, 1958
II

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ARNOLD KAUFMAN AT HELM
RKO Begins Financing
Oi Independent Films
NEW YOFIK—Thomas P. O'Neil, president
of RKO Teleradio Pictures, Inc.. has najiied
Ainold Kaufman, an
Arnold Kaufman
executive of RKO Teleradio
since 1948, general
manager of
RKO's new film financing
division in a
move to place RKO up
front among the
sources for independent
motion picture
capital.
"It will be Kaufman's
assignment to
negotiate with independent
producers, directors,
writers, actors and others who are
seeking financial support for motion picture
projects," 0"Neil pointed out. "RKO will
deal with these people for either long or
short-term arrangements which are mutually
beneficial. No arbitrary limits on annual
film volume will be set. We hope to conclude
a number of projects in the next year, in
fact, we'll undertake as many as circumstances
permit," he said.
O'Neil said each film will be made with
complete freedom to select shooting location,
cast and domestic distributor. Pictures
will be assessed for only those fixed costs
which they incur. There will be no loading
of excessive studio charges or other overhead
items which bring no on-screen values to the
particular film, he said.
Kaufman has already negotiated a contract
with Benedict Bogeaus for two films, each of
which has completed major shooting and is
being processed prior to release. They are:
"Enchanted Island," starring Dana Andrews
and Jane Powell in a story adapted from
Herman Melville's "Typee," and Jules Verne's
"From the Earth to the Moon," a sciencefiction
film starring Joseph Gotten, George
Sanders and Debra Paget. Several additional
projects are currently being negotiated.
Herman Robbins Is Elected
National Screen President
NEW YORK — Herman Robbins, board
chairman, was also elected president of National
Screen Service at the annual meeting
of stockholders Monday (7). The following directors
were unanimously elected: Herman
Robbins, Frank J. C. Weinberg, Robert L.
Gruen, Jack G. Leo, Burton E. Robbin.s, William
B. Brenner and Joseph A. Wolfe.
The only new board member is Burton E.
Robbins, vice-president in charge of sales.
40 One-Reel Cartoons
On Paramount Lineup
NEW YORK—Paramount's short subjects
program for 1958-59, starting September 1,
will comprise 40 one-reel color cartoons.
The new program will include 20 new cartoons,
broken down as follows, six Noveltoons,
four Herman and Katnips, foiu- Casper, the
Friendly Ghost and six Modem Madcaps, a
new series with streamlined animation.
Twenty Cartoon Champions, reissues, complete
the schedule.
Billion Saw, Heard, Read
About OscarAwardsShow
NEW YORK—Estimates of the total audience
which saw, heard and read about the
Academy Awards telecast
were placed at approximately
one billion
in a report to
member companies of
the Motion Picture
Ass'n of America here
Monday (7). The report
was made by
Jerry Wald, producer
of this year's show;
George Seaton, president
of the Academy,
Jerry VVald and Roger Lewis and
jeri-y Pickman, representing
the MPAA's press committee.
The television audience was estimated at
between 78,000,000 and 90,000,000 in the United
States. The radio audience was pegged at
15.000,000. In the armed forces overs-eas, it
was estimated that 400,000 saw the show. By
three o'clock on the afternoon following the
telecast, 16mm kinescope prints had been
shipped to nine foreign countries. Others were
to follow. The worldwide radio audience was
reported at 200,000,000.
Wald has accepted the assignment to produce
the show again in 1959. He said that
preparations for next year's telecast, which
again w-ill be sponsored by the industry,
would be begun at once. He said he had
found that it takes a full year of effort to
prepare for such a program and that he did
not intend to try to whip it all together In
a short space of time. There were only three
days of rehearsals for the March 26 show
and he admitted that it was a miracle that
it went off as smoothly as it did, de.spite a
few "goofs" which, in the long run, were entertaining
in them.selves.
National Broadcasting Co. will broadcast
the 1959 and 1960 Oscar programs and the
option for additional years is expected to be
picked up. No consideration was given to
a recommendation by Wald at a press conference
Friday (4) for a public service telecast
of the awards, with all networks participating.
Wald had said that Columbia Broadcasting
System had indicated its willingness
to join such a project. A Wald proposal for a
mid-year, "semi-final" awards project also
was not adopted.
Polls taken of audience reactions all
showed favorable response. Press coverage
was outstanding, it was reported, and Council
of Motion Picture Organizations' promotion
and exhibitor support probably reached
more people than any other event.
Wald said that top performers, who previously
had side-tracked participation in such
projects, had cooperated to the fullest and
that now the "ice has been broken."
Commenting on the press coverage further.
Wald said that Russia's launching of its
third sputnik played "second fiddle" to the
telecast in the Los Angeles newspapers.
RKO Theatres Takes Step to Halt
Mergers Creating Big New Circuit
NEW YORK — RKO Theatres this week
took legal steps to block the proposed merger
of United Artists Theatre Circuit. Skouras
Theatre Corp. and Metropiolitan Playhouses,
a step which would have created the third
largest circuit in the country.
The RKO organization filed suit in the
New York State Supreme Court to forestall
a reorganization plan involving the three circuits,
a plan which had been approved at a
special meeting of Metropolitan Playhouses
stockholders. The circuits as well as their
officers and directors were named as defendants.
RKO Theatres is the beneficial owner of
56.488 4/5 shares of Class A Metropolitan
stock. The complaint, prepared by O'Brien,
Driscoll & Raftery, charged that the reorganization
agreement was entered into without
the knowledge or consent of the plaintiff,
that the agreement is against its interests,
that it resulted from "fraud and conspiracy,"
is for the sole benefit of Skouras Theatres
and George P. Skouras, and allegedly would
give the Skouias family and associates complete
control of the three circuits. It is also
alleged that the Skouras circuit is insolvent.
The complaint asks for an injunction of
the i-ssuance of preferred stock by Metropolitan,
that the Skouras circuit account for all
transactions with Metropolitan from 1948 to
date, that a receiver be appointed for Metropolitan
pending the taking of the account by
a referee and that the defendants "account
for the damages suffered by Metropolitan
and the profits made by the various defendants
at Metropolitan's expense."
The merger, which also would have included
New York's Randforce Circuit, would have
created a chain of about 322 theatres.
No Production Chief Yet
For Columbia Pictures
HOLLYWOOD—Following his
return from
New York where he conferred with a special
committee on selection of a new production
head of Columbia Pictures. B. B. Kahane.
vice-president, reiterated that he is not a
candidate for the post and that he does
not wish to continue on an active fuUtime
basis in any capacity. Kahane said he is
anxious to revert as soon as possible to the
parttime basis on which he commenced last
October, after which he is to enter on a
long-term advisory service called for in his
contract of 1954.
The film executive said that after the
sudden death of Harry Cohn. he agreed to
return temporarily to fuUtime sen'ices and
that he will continue to advise the committee
on the realignment of the studio and the
selection of the best qualified manpower
available, adding that the entire field is
being thoroughly canvassed.
BOXOFFICE April 14. 1958 19

[
}
LETTERS (Letters
Old Silents
as Business-Builders
I wonder if I may take the liberty to air
my views on the slump in attendance at the
movie theatres, and, at the same time, offer
a suggestion to cope with the problem? First,
let me state that I am a projectionist, and I
know very little about the exploitation or
management of theatres. But there is one
thing I do know, and that is "movies." I
have been a "movie addict," ever since I was
a little tyke, and my mother used to have
to read the titles on the screen to me during
the silent days. (My love of movies was why
I got Into this business, as a projectionist.)
There is no doubt, that TV hurt the movies,
and that the sale of old movies to TV was
a stab in the back. But isn't It true that
movies themselves hurt the movies? I mean,
didn't Hollywood start producing mediocre
movies long before TV started eating away
at the theatre boxoffices? Oh, sure, they
invented new processes, but new processes
couldn't recapture the lost audiences, because
the stories filmed in the new processes
weren't of a high enough caliber to keep the
curious coming back to the theatres.
Cinemascope is a wonderful process, with
its width and depth, but it should never
be filmed in black and white—it needs color
to bring out all of its merits. 3D was a
novelty, but it drove projectionists crazy,
trying to keep the two machines in synchronism,
and the glasses were obnoxious to
most of the audience.
Cinerama is marvelous, but is only going
to be shown in a limited number of theatres.
The same holds true for Todd-AO and MGM
65. All three are terrific, but how many
exhibitors are going to benefit from these
three types of projection? Not many. You
and I and thousands of America's theatre
owners know that. The only ones making
any financial gain from the aforementioned
processes are the producers, distributors, and
equipment manufacturers. And we all know
that as wonderful as Cinerama, Todd-AO
and MGM 65 are, they aren't causing any
stampedes at the boxoffices where the convention!
type movies are being shown. With
all of their merits, they aren't the solution
to filling empty theatre seats. Cinerama
nuaning to capacity audiences at the Boston
Theatre in Boston, Mass., isn't drawing
crowds to the theatres in Lowell, Mass.;
Lawrence, Mass., or Fitchburg, Mass, The
new processes are not the answer to the
exhibitors' woes. But I'd like to offer a suggestion
that I think would put theatres back
in the black.
Some theatremen may scoff at my suggestion,
others may ridicule it, but I still think
it's worth a try, and it shouldn't cost the
exhibitor any extra money to try It.
Hollywood has hundreds of old silent movies
sitting in their vaults slowly deteriorating.
Why can't they make reprints of them and
issue them to theatres all over the United
States? Bring back those people 50 years
old and over, who never attend movies any
more, but who would love to see movies they
saw 30 and 40 years ago. Bring the younger
people in out of curiosity, and the college
students in to study the art of the silent
movies. Put a piano player back in the pit,
must be wo^^^- Names withheld on request)
and let the words fla.sh on the screen!
Run the old silent movies every other week,
and while you have the older people in your
theatre (and I'll wager if you took a survey,
you'd find the older people attend the movies
the least of any age group), throw your
trailers on, to advertise your modern movie.s
that you are going to show on alternate
weeks! Show these stay-at-homes the new
widescreen. Cinemascope, VistaVision, and
color processes, and treat their ears to
stereo sound.
Is my idea crazy? I say it isn't! I say it
will get the people away from their TV sets!
Mom and Dad can watch the movies they
saw when they were courting. Films like
"Birth of a Nation," "Intolerance," "The
Squaw Man" and comedies starring Chaplin,
Keaton, Fatty Arbuckle, Wallace Beery and
R. Hatton. Lowe and McLaglen, Dressier and
Moran, Dane and Arthur, the Keystone Cops,
and the Sennett Bathing Beauties, and se-
starring Pearl White, Ruth Roland and
rials
others.
Show today's teenage girls, the men that
Mom used to swoon over (Milton Sills,
Thomas Meighan, Francis X. Bushman,
Douglas Fairbanks sr., Rudolph Valentino,
Ramon Novarro). Show today's teenage boys,
the women Dad used to dream about (The
Gish Sisters, Beverly Bayne, Theda Bara,
Carmel Myers, Nita Naldi, Leatrice Joy).
Resurrect the old westerns with William
S. Hart, Bronco BiUy Anderson, Hoot Gibson,
Fred Thomson and Ken Maynard.
Show our World War I veterans the great
silent war movies. ("The Four Horsemen of
the Apocalypse," "The Big Parade," "What
Price Glory?" "The Cockeyed World," "Lilac
Time.")
Let Mom once more thrill to Valentino in
"Blood and Sand," "Monsieur Beaucaire"
and "The Shiek." Let her heart pound again
as Novarro races Bushman in a chariot in
"Ben Hur."
Let Dad drool over Pola Negri, Vilma
Banky, Arleen Pringle, Clara Bow and LUi
Damita.
Scare everyone out of their wits, with the
great Lon Chaney sr.'s films ("Road to
Mandalay," "Phantom of the Opera," "The
Miracle Man," "The Hunchback of Notre
Dame.")
Let all ages roar at the one and only
Harold Lloyd ("Safety Last," "Speedy,"
"Grandma's Boy," "The Freshman.")
Well, that's my suggestion! Maybe I've
wasted my time, but I honestly don't think
so. Maybe my suggestion could be termed
"Progress in Reverse," but I still insist it
will sell movie tickets. And it will sell tickets
for two reasons—nostalgia in regards the
older people; curiosity in regards the younger
generation.
Is it worth a try? The cost to Hollywood
would be negligible compared to the cost of
producing new pictures. My suggestion could
be tried in various parts of the country to
see what its reception would be. Nothing else
has seemed to help boost attendance at theatres,
so why not give my suggestion a try?
The distributor and exhibitor have nothing
to lose, and everything to gain!
If Hollywood is cold to my idea, just let
me have exclusive distribution rights to all
their old films and, inside of a year, I'll be
able to buy Hollywood myself!
THOMAS MAY
Projectionist, Whalom Drive-In,
Lunenburg, Mass.
(I.A.T.S.E. Local No. 86, Fitchburg, Mass.)
Ed. Note—Many silent films, both features
and short subjects, are being shown regularly
in art galleries, college auditoriums and
under sponsorship of various clubs and organizations.
In some cases the rental costs
are paid by theatre circuits and the public
admitted free as a public service.
'The Old Rockin Chairs' Got 'em'
Habit Is a peculiar rascal. We have all, at
some time in life, found that if we get In
the habit of sleeping late, we just keep on
sleeping late. The same holds true, if we
create the habit of arising early; we just
tend to keep on arising early, even though
we have no occasion so to do.
I live in a small town composed of the
same kind of people who live in the large
cities. People of all ages have TV in their
homes. To watch TV properly, you must
sag down in the easy chair. Habit takes
over and thousands of young and middleaged
people have let the old rocking chair
get them, many years ahead of time. They
have lost the old sparkle in their eyes, lost
contact with their fellow man, and downtown
show windows have lost their value as a
sales medium.
Business men used to meet their associates
and, most Important, the teenagers (their
customers of tomorrow) at the theatre. The
teenagers, God bless them, still come to the
theatre, but they meet no live-wire business
man there to cultivate their friendship by
smiling or waving a greeting as they pass
in the lobby. Yes, the old rocking chair has
got 'em. Does any one know of a good wheel
chair manufacturing concern with common
stock for sale? In a few more years I believe
wheel chairs will have a greater sales
volume than motor cars.
Manager,
Monroe Theatre,
Monroe City, Mo.
Another Boost for
R. "NICK" NICKERSON
Color Films
All kinds of remedies have been suggested
to build up theatre attendance, but I think
that one that needs to be strongly emphasized
is that every picture produced should
be made in color. And I do mean every picture.
We all know that it is more pleasing to
watch a Technicolor picture than one that
is in black and white. The difference is like
comparing crystal clear water with dirty
water.
Sure, the producers will say that "Marty"
broke records in black and white. But this
is not a matter of one or a dozen pictures.
We have to solve a problem that affects the
entire industry and, to keep bringing the customers
back, we need to give them the highest
quality in picture presentation. We aU know
that an exceptionally good picture brings
them in. But how many of these have we
got?
I feel that pictures in color are much more
pleasing and the customers know it. They'll
respond with more regular attendance, if we
increase the output of such pictures.
Surf Theatre,
Atlantic City, N. J.
S. A. TANNENBAUM
18 BOXOFFICE April 14, 1958

JdMI
«Bik
ARNOLD KAUFMAN AT HELM
RKO Begins Financing
Of Independent Films
NEW YORK—Thomas P.
Arnold Kaufman
ONeil, prcsidfiit
of RKO Teleradio Pictures, Inc.. lias named
Aj-nold Kaufman, an
executive of RKO Teleradio
since 1948, general
manager o f
RKOs new film financing
division in a
move to place RKO up
front among the
sources for independent
motion picture
capital.
"It will be Kaufman's
assignment to
negotiate with independent
producers, directors,
writers, actors and others who are
seeking financial support for motion picture
projects," O'Neil pointed out. "RKO will
deal with these people for either long or
sliort-term ai'rangements which are mutually
beneficial. No arbitrary limits on annual
film volume will be set. We hope to conclude
a number of projects in the next year, in
fact, we'll undertake as many as circumstances
permit," he said.
O'Neil said each film will be made with
complete freedom to select shooting location,
cast and domestic distributor. Pictures
will be assessed for only those fixed costs
which they incur. There will be no loading
of excessive studio charges or other overhead
items which bring no on-screen values to the
particular film, he said.
Kaufman has already negotiated a contract
with Benedict Bogeaus for two films, each of
which has completed major shooting and is
being processed prior to release. They are:
"Enchanted Island," starring Dana Andrews
and Jane Powell in a stoi-y adapted from
Herman Melville's "Typee," and Jules Verne's
"From the Earth to the Moon," a sciencefiction
film starring Joseph Gotten, George
Sanders and Debra Paget. Several additional
projects are currently being negotiated.
Herman Bobbins Is Elected
National Screen President
NEW YORK — Herman Robbins, board
chairman, was also elected president of National
Screen Service at the annual meeting
of stockholders Monday (7). The following directors
were unanimously elected: Herman
Robbins, Frank J. C. Weinberg, Robert L.
Gruen, Jack G. Leo, Burton E. Robbins, William
B. Brenner and Joseph A. Wolfe.
The only new board member is Burton E.
Robbins, vice-president in charge of sales.
40 One-Reel Cartoons
On Paramount Lineup
NEW YORK—Paramount's short subjects
program for 1958-59, starting September 1,
will comprise 40 one-reel color cartoons.
The new program will include 20 new cartoons,
broken down as follows, six Noveltoons,
four Herman and Katnips. four Casper, the
Friendly Ghost and six Modem Madcaps, a
new series with streamlined animation.
Twenty Cartoon Champions, reissues, complete
the schedule.
BiH'ion Saw, Heard, Read
About OscarAwardsShow
NEW YORK—Estimates of the total audience
which saw, heard and read about the
Academy Awards telecast
were placed at approximately
one billion
in a report to
member companies of
the Motion Picture
Ass'n of America here
Monday (7). The report
was made by
Jerry Wald, producer
of this year's show;
George Seaton, president
of the Academy,
Jerry Wald and Roger Lewis and
Jerry Pickman, representing
the MPAA's press committee.
The television audience was estimated at
between 78,000,000 and 90,000,000 in the United
States. The radio audience was pegged at
15,000,000. In the armed forces overseas, it
was estimated that 400,000 saw the show. By
three o'clock on the afternoon following the
telecast, 16mm kinescope prints had been
shipped to nine foreign countries. Others were
The worldwide radio audience was
to follow.
reported at 200,000,000.
Wald has accepted the assignment to produce
the show again in 1959. He said that
preparations for next year's telecast, which
again will be sponsored by the industry,
would be begun at once. He said he had
found that it takes a full year of effort to
prepare for such a program and that he did
not intend to try to whip it all together in
a short space of time. There were only three
days of rehearsals for the March 26 show
and he admitted that it was a miracle that
it went off as smoothly as it did, despite a
few "goofs" which, in the long run, were entertaining
in them.selves.
National Broadcasting Co. will broadcast
the 1959 and 1960 Oscar programs and the
option for additional years is expected to be
picked up. No consideration was given to
a recommendation by Wald at a press conference
Friday (4) for a public service telecast
of the awards, with all networks participating.
Wald had said that Columbia Broadcasting
System had indicated its willingness
to join such a project. A Wald proposal for a
mid-year, "semi-final" awards project also
was not adopted.
Polls taken of audience reactions all
showed favorable response. Press coverage
was outstanding, it was reported, and Council
of Motion Picture Organizations' promotion
and exhibitor support probably reached
more people than any other event.
Wald said that top performers, who previously
had side-tracked participation in such
projects, had cooperated to the fullest and
that now the "ice has been broken."
Commenting on the press coverage further,
Wald said that Russia's launching of its
third sputnik played "second fiddle" to the
telecast in the Los Angeles newspapers.
RKO Theatres Takes Step to Halt
Mergers Creating Big New Circuit
NEW YORK — RKO Theatres this week
took legal steps to block the proposed merger
of United Artists Theatre Circuit, Skouras
Theatre Corp. and Metropolitan Playhouses,
a step which would have created the third
largest ciixuit in the country.
The RKO organization fUed suit in the
New York State Supreme Court to forestall
a reorganization plan involving the three circuits,
a plan which had been approved at a
special meeting of Metropolitan Playhouses
stockholders. The circuits as well as their
officers and directors were named as defendants.
RKO Theatres is the beneficial owner of
56,488 4/5 shares of Class A Metropolitan
stock. The complaint, prepai-ed by O'Brien,
Driscoll & Raftery, charged that the reorganization
agreement was entered into without
the knowledge or consent of the plaintiff,
that the agreement is against its interests,
that it resulted from "fraud and conspiracy,"
is for the sole benefit of Skouras Theatres
and George P. Skouras, and allegedly would
give the Skouras family and associates complete
control of the three circuits. It is also
alleged that the Skouras circuit is insolvent.
The complaint asks for an injunction of
the issuance of preferred stock by Metropolitan,
that the Skouras circuit account for all
transactions with Metropolitan from 1948 to
date, that a receiver be appointed for Metropolitan
pending the taking of the account by
a referee and that the defendants "account
for the damages suffered by Metropolitan
and the profits made by the various defendants
at Metropolitan's expense."
The merger, which also would have included
New York's Randforce Circuit, would have
created a chain of about 322 theatres.
No Production Chief Yet
For Columbia Pictures
HOLLYWOOD— Following his
return from
New York where he conferred with a special
committee on selection of a new production
head of Columbia Pictures, B. B. Kahane.
vice-president, reiterated that he is not a
candidate for the post and that he does
not wish to continue on an active fulltime
basis in any capacity. Kahane said he is
anxious to revert as soon as possible to the
parttime basis on which he commenced last
October, after which he is to enter on a
long-term advisory service called for in his
contract of 1954.
The film executive said that after the
sudden death of Harry Cohn, he agreed to
return temporarily to fulltime ser\'ices and
that he will continue to advise the committee
on the realignment of the studio and the
selection of the best qualified manpower
available, adding that the entire field is
being thoroughly canvassed.
^
BOXOFFICE April 14, 1958
19

IN AFL FILM COUNCIL STUDY
U.S. 'Eady Plan Urged
As Aid to Industry
HOLLYWOOD—A copy of a survey of the
decline in the economic performance of the
motion picture industry since the end of
World War II has been sent by the Hollywood
AFL Film Council, composed of unions
and suilds representing more than 24,000
employes, to 35 film industry leaders.
The 78-page document, titled "Hollywood
at the Crossroads—An Economic Study of
the Motion Picture Industry." is the work of
Dr. Irving Bernstein, historian and economist
and official on the staff of the UCLA Institute
of Industrial Relations, who was engaged
by the film council to conduct the
study.
In the special report, divorcement in the
government consent decree is blamed for
much of the film industry's current economic
troubles. The council asks some sort of
legislative or judicial coiTection of the problems
caused by the consent decree and an
"American Eady plan" to stimulate domestic
film production.
A four-point program for the industry to
adopt in forming a united front to meet its
problems was suggested by the council in a
letter accompanying the book:
1. A demand for an American countermeasure
which would operate like the British
Eady plan to encourage production in America
of American interest films.
2. A demand for full government assistance
in the field of foreign exchange and
the negotiation of reasonable regulations on
earnings' remittances.
3. Continuance of the fight for general
modification of tax structures wliich operate
to discourage domestic fihn production.
4. Exploration of the possibility of legislative
or judicial correction of industry problems
arising out of the Paramount decree.
The report used the top year of 1946 for
comparative purpcses on corporate earnings.
The combined net earnings of 10 companies,
Bernstein said, dropped from $121,000,000 in
1946 to $32,000,000 in 1956. Employment of
studio production workers dropped from 21.-
775 a month to 12,593 a month in the same
period, although there was a slight increase
in 1957, he reported. Bernstein said he picked
1946 as the base for the study because it was
a "typical" year and from the viewpoint of
I he whole economy was "not unique."
Despite the economic decline of the film
industry, the preface of the report states that
"more movies of high quality are being
presently produced than at any time in the
previous history of the industry," and stresses
the point that this survey is concerned with
sales, production, employment, wages, international
trade, taxes and other economic factors
and is not concerned with motion pictures
as
a work of art.
New York Producer Scoffs
At 'Dying Industry' Talk
NEW YORK—The motion picture industry
is still very much alive despite some downbeat
reports. Nathan Zucker, president, told
the annual meeting Tuesday (8) of the Film
Producers Ass'n of New York. He specifically
mentioned a recent report in the New York
Times, "Movies' Decline Held Permanent."
Zucker is president of Dynamic Films. Most
of the members of the FPA produce nontheatrical
rather than theatrical films. He
said that "the whole film business has grown
and is growing," with the number of both
types of films doubling in the last ten years.
Zucker stated that the film industi-y in
this area employs 25,000 persons and accounted
for a $100,000,000 business last year.
About 80 per cent was filmed television commercials.
20th-Fox to Place 12 Top Films
In Release in the April-June Slot
NEW YORK—Twentieth Century-Pox will
release 12 features in the second quarter of
1958, April through June, according to Alex
Harrison, general sales manager. Five of the
12 are Regal productions.
Heading the schedule is "The Young Lions,"
a Cinemascope production made by the late
Al Lichtman, starring Marlon Brando, Montgomery
Clift and Dean Martin.
The other Cinemascope pictures are: Jerry
Wald's production of "The Long, Hot Summer,"
in De Luxe Color, starring Paul Newman,
Joanne Woodward, Anthony Franciosa,
Orson Welles and Lee Remick; "Ten North
Frederick," based on John O'Hara's bestseller,
produced by Charles Brackett, starring
Gary Cooper. Diane Varsi and Suzy Parker
with Geraldine Fitzgerald; "Prom Hell to
Texas," in De Luxe Color, produced by Robert
Bruckner, starring Don Murray and Diane
Varsi: "Cattle Empire," in De Luxe Color,
starring Joel McCrea; "FYaulein," in De
Luxe Color, produced in Germany by Walter
Reisch, standing Dana Wynter, Mel Ferrer
and Dolores Michaels, and "RX-Murder,"
produced in England by John Gossage, with
Rick Jason, Marius Goring and Lisa Gastoni.
The others are: "The Fly," a science-fiction
drama produced and directed by Kurt
Neumann, with Herbert Marshall, Vincent
Price, Patricia Owens and Al Hedison, and
the following in Regalscope, "Flaming Frontier,"
starring Bruce Bennett and Jim Davis;
"Space Master K-7," starring Bill Williams
and Lynn Thomas; "Thundering Jets," starring
Rex Reason, Dick Foran and Audrey
Dal ton; "Gang War," starring Charles Bronson,
Kent Taylor and Jemiifer Holden.
Twentieth Century-Fox released ten features
in the fii-st three months of 1958, including
"A Farewell to Arms" and foiir
Regalscope films.
Ohio Exhibitors to Vie
For B-B Idea Honors
COLUMBUS -Ohio exhibitors have been
invited to participate in a new kind of competition
which is aimed at providmg exchange
of information about showmanship, theatre
management and public relations.
The theatreman who, between now and
September 1, accumulates the largest number
of credit points will be given a special honor.
William Can-oil, executive secretary of Independent
Theatre Owners of Ohio, said the
contest contributions would form a "pool of
experience" fi'om which bulletins could pass
on "a dozen practical ideas every week to
Allied members."
Credit points will be awarded every member
on the basis of one iwint for each idea
that can be printed in the bulletin for the
advice of all other members. The.se experiences
can include:
• A combination of repeat pictures that
did good business.
« A theatre activity that promoted good
commimity relations.
• An exploitation idea that increased the
gross of a picture.
« The performance on a picture that was
much above or below what was expected of
it.
• A "good deal" or an adjustment made on
a high allocation picture.
« An item or an experiment that increased
concession .sales.
« A new product or an alteration of
equipment that improved its efficiency or
solved a problem.
« An arrangement that improved employe
relations or added to customers' good sei-vice.
Columbia Pictures Steps
Into the Disc Business
NEW YORK — Columbia Pictures has
moved into the record business. A record
division has been formed which will function
as a major component of the company's
worldwide entertainment business. The decision
to form an entirely new division followed
a long period in which the Columbia
management considered the purchase of existing
labels.
Jonie Taps, music executive and producer
at the Columbia studio, has been named general
manager of the new department which
as yet has not been given a label name. Taps'
first major executive appointment was Paul
Wexler, formerly vice-president of Columbia
Records, who will serve as director of operations.
Iia revealing the formation of the disc division,
Columbia stated that the subsidiary
would not merely be a sideline operation for
the promotion of music from the sound
tracks of its pictures, but would be developed
into a major operation. Performers under
contract to the studio and music from Columbia
pictures will be utilized by the record
company and it also will seek new talent and
material from sources outside the company
as well. Pi-esent plans call for operation of
the division to begin on July 1, with Taps
based in Hollywood and Wexler in New York.
Before entering the motion picture business.
Taps had been associated with the music
firm of Shapiro & Bernstein as general professional
manager.
20 BOXOFFICE April 14, 1958

ANNOUNCING
AT THE
BEACON HILL
THEATRE, BOSTON
APRIL 16
KIM STANLEY
in
the performance already hailed
as "the finest of all time" in
GODDESS
written expressly for the movies by
paddy chayefsky
co-starring
LLOYD BRIDGES
with STEVE HILL. BETTY LOU HOLLAND
Produced by MILTON PERLMAN
Directed by JOHN CROMWELL
Presold in
Esquire magazine with the
biggest promotion any national
magazine ever gave a motion picture.'

i
The Changing First-Run
Picture Along Broadway
calendarqevents
APRIL
Only Eight Times Square Theatres Now Available
For Shorter-Run Films; Stage Shows Almost Gone
By FRANK LYENDECKER
NEW YORK—The first-run situation in
the Times Square section of New York, the
Broadway scene with it,s spectacular electric
signs which attract hordes of out-oftowners,
has changed radically in the past
ten years.
when few homes had TV and mil-
In 1948.
lions attended "the movies" (meaning any
picture I
weekly, the Times Square section
had several combination stage-screen shows
and many other lavish picture palaces while
the two-a-day film was a rarity and the art
houses consisted of a few small hou.ses on the
east side, playing only foreign-language product.
MUSIC HALL IS
ALONE
In 1958. only the Radio City Music Hall,
the world's largest theatre and a "must see"
for visiting out-of-towners. continues to play
a spectacular stage show in conjunction with
first-run pictures. The Roxy discontinued its
ice stage shows in March to prepare for Cinemiracle,
the RKO Palace discontinued its
pictures-plus-eight-acts-of-vaudeville in 1957
and the Capitol. Loew's State, the Paramount
and the former Strand (now the Warner
'ong ago discontinued name bands and vaudeville
acts for straight films, except for an occasional
Rock 'N' Roll stage program at the
Paramount.
Of Manhattan's 24 first-run theatres in the
midtown (42nd to 57th Street) area, 11. or
almost half, are small art houses, many of
them on the east side of town. Of the other
13. five— the Roxy. Rivoli. Criterion. Warner
and the RKO Palace—are now playing two-aday
films. This leaves only eight Times
Square theatres for Broadway first runs of
short duration. This situation has caused
many majors to open their pictures at Brooklyn
downtown houses or .send them directly
to the neighborhood theatres.
Just ten years ago. Times Square had 19
first -run theatres playing product from the
major companies for three, four, five or sixweek
periods. Every important picture got a
Broadway showcase booking in 1948.
REVERT TO LEGIT SHOWS
Of these 19 first-run theatres in 1948, the
Winter Garden and the Broadway have reverted
to the legitimate theatre while the
Hellinger. formerly the Hollywood, is now
housing the musical smash. "My Fair Lady."
and the Globe is in the process of being converted
back to legitimate and will be named
the Lunt-Fontanne Theatre. The Republic,
at one time called the Warner Theatre, has
been demolished and the Rialto. one-time
horror film spot at the corner of Broadway
and 42nd Street, is now playing sex films almost
exclusively.
The largest of the "hard-ticket" houses is
the Roxy. whose 5.800 seats have been cut
down to 2.450 seats for the showing of Cinemiracle's
"Windjammer," which opened there
April 9. The RKO Palace, seating 1,700, has
been playing "Tlie Bridge on the River Kwai"
since mid-December and reserved seats are
now selling into June while the Rivoli, with
1,500 seats, has been playing "Around the
World in 80 Days" since November 1956 and
all performances are capacity. The 1,600-seat
Criterion opened "South Pacific" in March
following a 70-week I'un for "The Ten Commandments,"
also at two-a-day, while the
Warner Theatre has been playing Cinerama
features at two-a-day since 1955 with the
latest, "Search for Paradise," in its 29th
week. This will be followed by the original
"This Is Cinerama" in May and, in July, by
"Cinerama—South Seas."
Another two-a-day film house will be
added in May when MGM opens "Gigi" at
the Royale Theatre, currently a legitimate
house. And rumor has it that Loew's State,
now a 3,350-seat house, will be converted and
streamlined this summer into a two-a-day
theatre capable of handling Todd-AO or other
widescreen processes.
ONLY THREE BIG ONES LEFT
This move will leave the Radio City Music
Hall, which can usually fill its 6.000 seats, and
the 4,800-seat Capitol and the 3,600-seat Paramount
as the only over-size Broadway theatres
in an era when smaller, long-run houses
and intimate art spots are the order of the
day.
Even the art houses have been undergoin?
a change of policy from a regular diet
of foreign-language pictures. At present time,
three small east side spots, the new Fine Arts
Theatre, the Sutton and the much-older
Plaza are playing Holly\vood pictures simultaneously
with their Times Square engagements.
The pictures are "The Long, Hot
Summer," "Desire Under the Elms" and "Witness
for the Prosecution"—all of them attracting
crowds. The Little Carnegie is playing
"Chase a Crooked Shadow," a Britishmade
film, the 55th Street Playhouse is playing
the revival of Laurence Olivier's "Henry
V" and the others, the Baronet, the Paris,
the Trans-Lux 52nd Street, all on the east
side, and the World, the Guild and the Normandie,
closer to the Times Square area, are
still playing foreign-language pictores. The
Embassy, a former newsreel house, is playing
"Manhunt in the Jungle," a Warner Bros,
adventure feature, starting April 11. The
Trans-Lux 52nd St. wa^ aJso a former newsreel
house.
Thus, in ten .short years, the first-run picture
in America's largest city has changed
from large film palaces playing films for
four-to-six-week periods to smaller theatres
playing films two-a-day for six months to a
year or more and even smaller art spots where
pictures stay many months and thus play off
more slowly.

SAMUEL GOLDWYNJR.'s
^L^\
OLIVIA
LADDdeHAVILLAND
TME
Technicolor'''
Co-Starnno
DEAN JAGGER
And Introducing UAV U LAUU
Directed b, MICHAEL CURTIZ

—
AT NATIONAL THEATRE SUPPLY MEETING—Managers and salesmen from
National Theatre Supply Company's western offices attended a district sales conference
recently in I^is Angeles. The outlook for theatre equipment and supplies business
for the year was discussed by \V. J. Turnbull. NTS president. Lloyd C. Ownby, vicepresident,
conducted sessions during the two-day meoting. Those attending were
seated, left to right: Bill .Allison, Kansas City; Cal Tyler, Los Angeles; Bob Tankersley,
Denver; Ileaton Kandall, San Francisco; Ray Miller, Salt Lake City; Al Schuyler,
Los .Angeles; Joe Stone, Denver. Standing: Bill Ferrell, Phoenix; Jack Ilessick, Los
.Angeles; Harry Plunkett, Seattle; Sam .Aspaas, Los Angeles: Morton Dyksterhuis,
Denver; Lloyd C. Ownbcy. Los Angeles; VV. J. Turnbull, New York; Dick Lutz,
Denver; Glenn Slipper. Kansas City; Bill Stahl, Seattle, and Bob Woelfl, San Francisco.
Technirama Features Up to 18 for '58;
New Service in 70mm Prints Added
NKW YORK—Although only six features
in Technirama have been released in the
V. S. to date. Technicolor, Inc., reports 18
other Technirama features are either completed
or in production for 1958 or early 1959
release.
The first Technirama picture, "Monte Carlo
Story," was distributed by United Artists in
August 1957. the same month Universal-International
released "Night Passage." U-I
also distributed RKO's "Escapade in Japan"
in November 1957, Warner Bros, released
"Sayonara" and United Artists distributed
"Legend of the Lost" in December 1957 and
MGM distributed Titanus' "Seven Hills of
Rome" in Januarj' 1958.
Technirama pictures ready for release include:
"Paris Holiday." made in Paris by
Bob Hope, which UA will distribute In April;
"This Angry Age." a Dino de Laurentiis
production, which Columbia will distribute in
May. and "The Big Country," an Anthony-
Worldwide picture, and "The Vikings," a
BrjTia Production, both of them set for summer
release by UA. Also completed are:
"Davy," a British Ealing production, which
MGM will release: "Anne of Brooklyn," an
Italian picture starring Gina Lollobrigida and
Dale Robertson, and "Les Miserables," a
French Pathe
Consortium picture.
In production are: Walt Disney's "Sleeping
Beauty." to be distributed by Buena Vista;
"Goya's Naked Maja," to be produced by Titanus
in Rome, with Ava Gardner starred;
"John Paul Jones." a Bronston production
for Warner release; "The Journey," being
made in Europe by Anatole Litvak of MGM:
"The Tempest," being produced by Dino de
Laurentiis for Paramount; "Grand Tour,"
also being made by de Laurentiis; "Honeymoon,"
being made by J. Arthur Rank-
Athena; "Simon Bolivar," to be made by de
Laurentiis; "It Happened in Rome" (Souvenir
d'ltaliel an Athena production; "Pakeeza."
being made by Kamaal Pictures, and
"The Girl Who Rode in the Pallo," a GE-
Sl-Cinematografica production.
As a new Technirama service, Technicolor,
which has been .supplying flat 35mm, and
16mm prints, 35mm and 16mm Cinemascope
type prints and Technirama double-frame
prints, has just added 70mm color positive
prints which can be used for roadshow presentation
in projectors designed for this purpose.
These projectors have been installed
in more than 60 theatres in the U. S. and
Canada and, it is expected, that 100 theatres
will have been equipped with these projectors
by the end of 1958, according to Technicolor,
Inc.
Jurow and Shepherd to Do
Williams Play for UA
NEW YORK—Martin Jurow and Richard
Shepherd will produce the motion picture
version of Tennessee Williams' "Orpheus
Descending" for United Artists release, according
to Arthur B. Krim, president. The
picture will star Anna Magnani and Anthony
Pranciosa, both Academy Award nominees
and will be directed by Sidney Lumet, also
an Oscar nominee.
Williams had originally intended to star
Miss Magnani in the Broadway play, which
opened at the Martin Beck Theatre March
1957 with Maureen Stapleton in the lead. The
picture will .start filming in October following
"Hanging Ti-ee," which Jurow and Shepherd
will produce in May for Warner Bros,
release, with Gary Cooper and Maria Schell
starred.
Pillot Ends Exploitation
Association with RFDA
NEW YORK—Leo PUlot has resigned as
exploitation manager of Rank Film Distributor
of America and will announce his future
plans after a vacation in Florida.
Before joining RFDA, Pillot was with
Paramount, special events and exploitation
manager for 20th Century-Fox, special events
manager for Columbia and personal manager
for Sid Caesar, television star. He also has
been associated with RKO and United Artists.
Film Councils Study
Civic-Theatres Ties
CLEVELANU-Tlic Federation ol Motion
Pictui'e Councils, which has become an important
factor in promoting good films in
many communities throughout the country,
will hold its annual convention at the Carter
Hotel here April 16, 17. One of the top subjects
on the agenda will be a panel discussion
by theatre managers on the need for
parental cooperation to assure improved
juvenile behavior at theatres.
Approximately 500 per.sons, representing
.several hundred thou.sand members of civic
organizations affiliated with local films councils,
will attend the convention.
The speakers will include Turner Shelton,
chief of the motion picture division of the
USIA; Arthur L. Mayer, veteran industry
figure wlio now distributes foreign films;
Stanley Mclnto.sh and Mrs. Margaret Twyman
of the Motion Picture A-ss'n of America;
and Velma West Sykes. BOXOFFICE staff
member and chairman of the National Screen
Council.
The exhibitors who will take up the problem
of maintaining good behavior of young people
in theatres are Frank Cost, Fred Holzworth,
Sylvester Pierce and Frank Murphy,
all of Cleveland. All have had experience In
developing programs aimed at getting the
young people to behave. It is hoped by Mrs.
Dean Gray Edwards, East Orange, N. J., national
president, that out of this discussion
will come a better understanding of discipline
problems in theatres and a program
on how^ the film councils can a,ssist managers
in achieving the good behavior goal.
Theatre managers also will join in a discussion
of art theatres and foreign-language
films, and the role they can play in the
cultural life of a community. Participating in
this panel will be Nico Jacobellis, managing
director of the Heights Art Theatre, and
Leonard Greenberger, manager of the Fairmount
Theatre of this city.
The foreign film also will be the subject
of the talk to be given by Mayer while Mrs.
Sykes will discuss "Sponsor.ship vs. Censorship."
Mrs. Joseph A. Chase is president of the
Motion Picture Council of Greater Cleveland,
host to the convention.
20th-Fox N. Y. Executives
Leave for Coast Meetings
NEW YORK—Twentieth Century-Fox officials
left at various times during the week
for the Monday (14) board meeting in Hollywood,
the first held on the coast in the history
of the company. Spyros P. Skouras,
president, and Charles Einfeld, vice-president,
left by air Wednesday (9) to meet with
studio officials on product plans before the
board meeting.
Murray Silverstone, president of the international
division; Donald Henderson, secretary,
and Alex Harrison, general sales manager,
left by air later in the week. W. C.
Michel, executive vice-president, and Otto
Koegel, chief counsel, left Saturday (12) by
train.
Skouras was honored with the Milestone
Award of the Screen Producers Guild at a
dinner Sunday (13) with Walt Disney making
the presentation.
24 BOXOFFICE April 14, 1958

CLASS WILL TBLL!
Trailers — the apple of every smart showman's
eye — always chalk up the highest
marks when it comes to promoting your
Feature Attractions.
It's
just a case of simple arithmetic. The
Prize Baby's top-grade performance can be
relied upon to add more dollars* to your box
office receipts than any other advertising
medium . . . and
for only a fraction of the
cost!
vf^c^em
nnnonni, \ cyeem service
\J piuzf saar of mf inousmr

. . Film
. . Fred
. . Negotiations
. . Sam
. . Gertrude
. . . Adele
'i¥Mf(vtoefore the
cameras will be "West End." by Paul Monash,
and the second is "Means to an E^d,"
authored by William Copeland.
"The Time of the Dragons," a novel by
Alice Ekert-Rotholz, has been purchased by
Columbia Pictures from the galley proofs
and will be added to the current year's production
schedule. The novel, Literary Guild
selection for July, is set in the Par East In
the years between 1925 and 1955 and deals
with the family of a Norwegian government
official in China that becomes involved In
wartime espionage
.
rights to "The
Brothers of Broken Lance," the Clair Hussaker
novel to be published by Random
House, have been acquired by 20th Century-
Fox. The story, set in West Texas in the
1880s, has no connection with 20th-Fox's
"Broken Lance," filmed in 1954.
Other story buys for tiie week included
Paramounfs purchase of "Plaintiff With a
Pretty Hat," a comedy by Margaret and Hugh
Williams, and 20th-Fox's acquisition of "The
Lost Country." a novel by J. R. Salamanca.
The latter concerns an adolescent youth and
his struggle to find himself.
UA and Seven Arts Sign
Exclusive Film Deal
Under a ne\\' deal being worked out by
United Artists president Arthur Krim with
Seven Arts, Eliot Hyman-Ray Stark independent
film company, UA will finance and
distribute Seven Arts product on an exclusive
basis. The new contract will replace the current
non-exclusive deal with the independent
outfit, and will include handling of "By Love
Possessed," "Anatomy of Murder" and "King
of Paris,"
At the .same time it was disclosed by Stark
and Hyman that David Golding has been
named vice-president in charge of advertising
and publicity for Seven Arts. Golding, who
was with Hecht-Hill-Lancaster in a similar
capacity, was associated wuth Samuel Goldwyn
for six years and was publicity director
for 20th -Fox.
Tyrone Power Assigned
King Solomon Role
Casting highlights: Tyrone Power has been
set by producers Edward Small and Arthur
Homblow to portray King Solomon opposite
Gina Lollobrigida in "Solomon and Sheba."
The multi-million dollar production, to be
made in association with Ted Richmond, will
be filmed in Spain and Israel . . . Carolyn
Jones has landed one of the most soughtafter
acting assignments, the femme lead
opposite Kirk Douglas and Anthony Quinn in
Hall Wallis' "Showdown at Gun Hill," the
big-scale western currently shooting before
By
IVAN SPEAR
Ernie Kovacs
Uie Ti'chnuolor ciuncra.s . . .
will bring his comedy talents to "Tlic Wreck
of the Old 97." the Doris Day starrer .scheduled
to roll at Columbia next month. Kovacs
will be seen as the railroad president who
tangles (to his regrets with lobster-.shipper
Day
. Clark has been signed for one
of the leading roles in Warner Bros.' "Auntie
Mame" . are under way between
producer Stanley Kramer and Tony
Randall for Randall to play the lead in "Invitation
to a Gunfighter" . Jaffe and
Finlay Currie have been inked by MGM to
join Charlton Heston and Jack Hawkins in
"Ben Hur," in the roles of Simonides, a slave
. . .
in the house of Hur, and Balthazar, one of
the three wise men, respectively . . . Gary
Conway, who starred in AIP's "I Was a Teenage
Frankenstein." has been set to re-create
his role in "How to Make a Monster" . . .
Grant Williams and Audrey Dalton snagged
the top roles in Regal-Fox's "Lone Texan"
Anne Lockhart. four-year-old daughter of
actress June Lockhart. will make her acting
debut in "Tumbleweed," a documentary film.
Anne's first screen role marks the entrance
of the fourth generation of Lockharts in the
entertainment profession . Zint
will pKsrtray the jail captain in "The Barbara
Graham Story." Susan Hayward starrer for
United Artists release.
Work
Frank Tashlin to
On Jerry Lewis Film
Frank Tashlin has exited 20th Century-Fox
with the postponement by the studio of "Say
One for Me" for the duration of the musicians
strike. Set as producer-director on the property,
Tashlin now reports to Jerry Lewis at
Paramount to begin the screenplay and direct
"Geisha Boy," Lewis' York Production
which is slated to roll early in June.
Tashlin was quoted as saying if the strike
is over by the time he finished the Lewis picture,
he will return to 20th-Fox to do "Say
One for Me." If the strike Is not ended he
plans a non-musical film somewhere. He
explained that the 20th-Fox picture was called
off due to the fact it would be unfeasible to
start a musical during the strike because, for
instance, singers would have to be taken out
of the country to record tunes for rehearsal
playbacks,
"The Counterfeit Traitor'
To Perlberg-Seaton
Making the sixth property the team of
William Perlberg-George Seaton now has in
work, "The Counterfeit Traitor" has been
added to the Perlberg-Seaton production slate
at Paramount. This is the greatest number
of scheduled pictures in the team's history
and is part of Paramount's new expanded production
program.
Seaton, who will direct the film, also will
write the screenplay based on the true-life
World War II spy adventures of Eric Erickson,
Brooklyn-born and former Cornell football
player who joined forces with Sweden's
Prince Carl Bernadotte to outwit the Gestapo
bigwigs.
"But Not for Me," an original comedy and
screenplay by John Michael Hayes, will be
NEW BUILDING OPENED—Attending
ceremonies that marked the opening of
Warner Bros,' new television building
were, left to right: Jack Kelly, James
Gamer, Jack L. Warner, Clint Walker,
William T. Orr, Wayde Preston and Will
Hutchins.
the first of the six upcoming Perlberg-Seaton
productions to go before the cameras. Hayes
also will script "Carnet du Bal" for the team.
At the same time. Paramount announced
the completion of a second two-picture deal
with producers Carlo Ponti and Maxcelle Girosi,
both to star Sophia Loren. The new
contract gives the film company six pictui-es
starring the Italian actress.
To Issue Insurance Policies
For 'The Haunted House'
As in the case of "Macabre." theatregoers
to producer-director William Castle's next
Susina Pi-oductions horror film, "The Haunted
House," will be covered by in.surance to the
extent of $1,000 in tiie event of death from
fright while viewing the motion picture.
Castle has announced that he has copyrighted
his Lloyd's of London insurance policy
exploitation stunt for use with "House,"
which will be filmed in color and Cinema-
Scope for Allied Ai-tists from an original
screenplay by Robb White, who scripted
"Macabre," with which the insurance policy
is being introduced.
Russell Llewellyn to Assist
On Directorial Chore
. . .
Assignments for the week included Russell
Llewellyn set as assistant director on "The
The Mirisch
Hanging Tree" at Warners . . .
Co. inked composer-pianist Bobby Troup to
write a title tune for the new Gary Cooper-
Julie London feature, "Man of the West"
Ben Maddow was signed to screenplay
"The Unforgiven," the Hecht-Hill-Lancaster
film to star Burt Lancaster . . . George Englund
was set to make his debut as a producer
at MGM on the Sol C. Siegel-Harbel
Production "The End of the World" . . .
Producer Al Zimbalist was signed by MGM to
film "King Solomon's Treasures" as his
first production for the studio . . . Ann Ronell
was dotted for double duty as script and
song writer on Lester Cowan's "Lady Sings
the Blues," the Billie Holiday film biography
Mara was signed by Vogue Pictures
to co-star with Richard Anderson and
Elaine Edwards in "The Curse of the Faceless
Man," for United Artists release.
26 BOXOFFICE April 14, 1958

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6501 W. 95th St. Oaklawn, Illinois
PHONE GA. 4-3070
BOXOFFICE :: April 14, 1958

I
. . One
. . This
—
CHARLtS LAUGHTON
ROBARTS. EMINENT
IN HIS ROLE AS SIR WILFRID
ATTORNEY, STANDS IN COURT
'Witness for the Prosecution'
Is
March Blue Ribbon Winner
By VELMA WEST SYKES
THE INTENSELY dramatic and brilliantl.v produced .screen version of Agatha Christie's
story at)oul, a criminal lawyer adroitly out.smarted by the loyal wife of a murderer is
the March winner of the BOXOFFICE Blue Ribbon Award. National Screen Council members
voted "Witne.s.s for the Pro.secution." an Edward Small production, released by United
Aj-ti.sts, this honor as an outstanding picture that is family entertainment.
Often thase who question whether a mur- Cinema Club . . . The finest murder drama
der trial Is suitable for younger members of in year.s.—Helen W. Oesper, Cincinnati Moa
family to .see find nothing objectionable
when the same group watches murder on a
wholesale basis—so long as a posse rides to
wipe out a nest of cattle rustlers. It is a
point of view that stems more from habit
than logic.
That the winning picture Ls at times "over
the heads" of these younger members of the
family is obvious. However, educators are
waking up to the fact that the greatest
menace to developing a child's intelligent
grasp of life as a whole is never to progress
beyond his present understanding. The high
.school student who reads "Julius Caesar"
will be five or ten years digesting it, but
that is preferable to being kept on Horatio
Alger pablum. Most intelligent parents,
who check their children's movie fare as
carefully as theu- diets—and who TAKE instead
of SENDING theii- children to the
theatre—would prefer that they see the brilliant
performances which Charles Laughton,
Tyrone Power and Marlene Dietrich give
than watch their favorite cowboy hero pick
off the bad men in rapid succession.
The picture's boxoffice success is told by
the 190 gross which it ran up in key city
first :-un reports. Our reviewer had this to
say about it in the November 30 issue: "Discriminating
theatregoers will find this
solidly produced, deftly directed, expertly
enacted screen version of tiie widely acclaimed
Agatha Christie story and stage
play a source of entertainment delight."
NSC members had this to say of it on their
ballots:
A picture the family can enjoy—drama,
comedy, and fine acting with plenty of sur--
prises. — Mrs. E. P. Swisher, Cleveland
lion Picture Council.
"Witness for the Prosecution" is the most
baffling mystery ever made. It is a great example
of how entertaining movies can be.
Robert Laurence, Radio Station WIP, Philadelphia
. of the most phenomenal
boxoffice successes of the year, it goes to
prove that a good drama never lacks an
audience. I went back the third time just to
watch the audience.—Dean Burnett, Indianapolis
NSC Group.
This has wonderful acting and good, clean
family viewing.—Marjorie Pollock, Sacramento
Better Films Board . . . One of the
year's best.—Henry Decker, Frederick (MD.)
News Post . pictiu-e is very fine. The
surprise ending was fascinating and it has
superb acting.—Mrs. Temple Fraker, General
Federated Women's Clubs, Knoxville.
Absolutely tops in my opinion.—Bob Battle.
Nashville Banner . . . "Witne.ss for the
Prosecution" is as exciting courtroom melodrama
as I have ever seen and great entertainment.—Dave
Mclntyre. San Diego Evening
Tribune.
"Witness for the Prosecution" is a taut
and vivid mystery-drama lesson of how a
Class AA motion picture should be made
and played.—John Cooper, WBOY-TV,
Clarksburg, W. Va.
This is an excellent suspense mystery,
with Laughton in a great performance.
Nevart Apikian, Syi-acuse Post-Standard.
Exciting entertainment with an excellent
cast and Charles Laughton is superb. Even
minor parts are perfectly chosen. There's
not a dull moment, but the last 15 minutes
leave you breathless.—Mrs. William Hatch,
San Francisco MP & TV Council.
X=: TYRONE POWER. THE LEONARD VOLE ACCUSED OF
MURDER. IS CONVINCING ABOUT HIS INNOCENCE
>—
Leonard Vole
Tyrone Power
Christine Vole Marlene Dietrich
Sir Wilfrid Roberts Charles Laughton
Miss PlimsoU Elsa Lanchester
Brogan-Moore
John Williams
Mayhew
Henry Daniell
Carter
Ian Wolfe
The Cast
Janet McKemie
Una O'Connor
Mr. Meyers
Torin Thatcher
Judge
Francis Compton
Mrs. French
Norma Varden
Inspector Hearne
Philip Tonge
Diana Ruta Lee
Producer
Arthur Hornblow
Director Billy Wilder
Screenplay by
Billy Wilder,
Harry Kurnitz
Adaptation by
Larry Marcus
From the Stage Play b]/. .Agatha Christie
Director of Photography
Russell Harlan, A.S.C.
Production Staii
Film Editor Daniel Mandell, A.C.E.
Set Decorator
Howard Bristol
Sound Fred Lau
Art Director
Alexandre Trauner
Musical Score Matty Malneck
Song, "I May Never Go Home Anymore,"
Music by..Ralph Arthur Roberts
Lyrics Jack Brooks
U
This Award Is oiven each month by the National Screen Council on the basis of outstandino merit
and suitability for family entertainment. Council membersii'P comprises motion picture editors, radio
film commentators, and representatives of better film councils, civic and educational organization'

1
CINEMIRACLE IN A DRAMATIC BOW
National Theatres Introduces Its
New Three-Projector System in Two Famous Theatres
Across a 100-foot screen in two of America's
most distinguished theatres, the Roxy
in New York and Grauman's Chinese in
Hollywood, the sweep and grandeur of a new
motion picture process, Cinemiracle, made its
bow to the world of entertainment this week.
It brought to culmination a search for a
system of photography and projection which
National Theatres and its president, Elmer C.
Rhoden, began in 1954 in an effort to devise
a new and more dramatic technique of showing
motion pictures in the theatres of the
country. Wliat Cinemiracle introduced to
moviegoing audiences this week was a sweeping
wall-to-wall screen image, taking in virtually
all that the human eye can see, with
a new transistor-powered seven-track hi-fi
sound system, and a startling feeling of complete
audience participation.
It is a three-projector system, as is Cinerama,
but with this difference: Cinemu^acle
projectors are in a single booth. The middle
projector screens the center panel and the
right and left machines are set at angles,
with the images projected to the screen by
use of adjustable mirrors. Although the machines
project three separate panels on the
screen, an ingenious technique of vignetting
the panels joins them so expertly the separation
lines are virtually Imperceptible to the
audience. The projectors can-y huge 8,000-foot
reels, and the film travels at the rate of
146.25 feet a minute, the same as the speed at
which the film moves through the special
three-camera units which photograph the
process.
The system is made possible by a new
electronic-lens system covered by the Smith-
Dieterich patents for which National Theatres
has acquired worldwide rights. There are
many technical advantages claimed for this
thi-ee-projector system over various other
widefilm processes, but to the moviegoers,
the immediate recognizable effects are a
marvelous clarity of field and depth of focus,
a greater sense of audience-participation, a
feeling of being suiTounded by a field of highfidelity
sound, created by the presence of
five behind-the-screen speakers, six sidewall
and a pair of rear-wall speakers. The sound
track, incidentally, is on a separate magnetic
film and is played in synchronization with
BoxorncE April 14, 1958
the picture on equipment electronically interlocked
with the projection machines.
To bring Cinemiracle to the public this
week. National Theatres spent upwards of
a half-million dollars to prepare the Roxy
and the Chinese theatres for the new booth
equipment, the sound and the screen, and to
generally refurbish the properties. Both theatres
were closed for more than a month
while the work was under way. At both theatres,
it meant trimming down seating capacity.
At the Hollywood theatre. National
Theatres put in new seating and recarpeted
with a covering loomed by Chinese artisans
in Hong Kong as well as installing the equipment.
The job done at the Roxy is an example of
the extensiveness and expensiveness which
went with the decision to make it the Cinemii-acle
showplace of New York.
The venture, because of the hugeness of the
theatre, required months of preliminary
study, sui-vey and technical probing in
order
THE MAN BEHIND CINEMIRACLE
to determine whether a picture -shot in the
process was feasible—or even possible in the
5,800-seat showplace.
It was apparent that the images on the
screen could not be seen to the best advantage
from any seat in the house; some seats
"would have to go," especially those on the
far sides and those in the rear of the auditorium,
because the front of the mezzanine
would cut off the top of the screen for patrons
sitting in the last seven or eight rows.
And so, from—to be exact—5,886 seats, the
capacity had to be reduced.
Thus when "Windjammer" opened Wednesday
night (9), there were approximately 2,400
seats available for use. Distortion had been
eliminated for all patrons. Even some seats
which would have been passably acceptable
had been discarded so that there would be no
complaints—even mild ones. Most of the
seats in the mezzanine and a large portion of
the balcony had been di-aped off. Several
I
Continued on page 30
Elmer C. Rhoden, president of National Theatres
and the man behind Cinemiracle. has been
in the motion picture industry since 1912. and
for nio.

Layout of Cinemiracle's Three-Projector System Cinemiracle Bow
I Continued from page 29)
From
"Windjammer," Random House,
Shown above is a drawing: of the projection
booth layout, taken from "Windjammer,"
Cinemiracle's story which was published this
week. The projection optical system includes
mirrors on the two end projectors and the
mirrored side images meet on the screen with
the center projected panel, perfectly matched.
The projectors them.selves do not include any
mechanical attachments for vigTietting the
overlap areas, as this has been done with a
special patented printer in the laboratories.
A separate sound strip carries the seven magnetic
tracks and is played in sync with the
picture through the separate piece of equipment
shown at the right.
R. H. McCullough, (at right), director of research
for National Theatres, under whose
supervision the Cinemiracle process was developed,
inspects the projection installation at
the Roxy Theatre. The projectors were designed
and built by the Century Projector
Corp.. and have a mechanism considerably
altered from the standard 35mni machine to
provide the drive for movement of film at
Cinemiracle's 146.25 feet per minute and to
handle the outsize 8.000-foot magazines. Because
the mechanism must provide the absolute
minimum tolerance of weave under the
three-projector system, the magazines are
mounted completely free of the projector and
pedestal.
The Cinemiracle projection also utilizes
the new Ashcraft Micronic light control
mechanism which serves to
balance the light
output of the three arc lamps. This control
device, which is now available on all Ashcraft
lamps, provides a positive safeguard
against variation in the output of the three
lamps. Without this protection, there could
be danger of variations in the brilliance of
the three panels on the screen. The Micronic
control detects the slightest variation in light
output and corrects it automatically for perfect
screen illumination.
The screen on which the three-panel image
is projected is a new Hurley lenticular
screen, a self-pigmented vinyl sheet aimed to
provide a uniformity of reflectance over all
three panels. Projection surface at the Roxy
Theatre is 38x96 feet and at Grauman's
Chinese in Holly\vood it is 38x92 feet. The
full size of the screens is 100x40 feet.
of the front rows in the orchestra, on the
•side aisles as well as the center section, had
been removed completely.
Despite the magnitude of the installation
and redesigning job. the whole chore was
completed in le.ss than a week, although the
theatre had been closed for a longer period.
The actual physical work took from a Tuesday
until Saturday to be completed to the
point where a show could be put on if
nece.ssary. Of cour.se, that didn't include the
cleanup job, the equipment testing and
final touches to the draperies.
The booth, which houses the three Cinemiracle
projectors and a standard projector
which will be u.sed for prologs, is of metal
casing, with a gypsum core and a lining of
acoustical Pibreglas. The booth, which is
portable and can be delivered in sections, is
26 feet by 16 feet in .size and has been installed
on the mezzanine—taking up, approximately,
the space of five rows of seats.
The front of the booth is flush with the front
edge of the mezzanine.
While .screens for Cinemiracle will vary in
accordance with the size of the theatre, the
Hurley screen in the Roxy measures 100x40
feet.
Maroon drapes, hanging from metal posts
and aiTns, mask off the unoccupied and unused
seats, in both the auditorium and balcony.
"Windjammer" is the saga of a 17,500-mile
voyage of the Christian Radich, a Noi-wegian
training vessel which in the early years of
World War II was captured by the Nazis
and sunk, only to be raised and refurbished
by the Norse government, and sent to sea
again. It is one of the last of the handsome
old sailing vessels, and in its grandest journey
of all takes 16 officers, 42 teenage trainees
and a mascot from Norwegian shores across
the Atlantic to Puerto Rico and the Caribbean
waters and finally to New York.
The picture was produced and directed by
Louis de Rochemont. who once won an Academy
Award for the documentary report of
another seagoing adventure, "The Fighting
Lady"; and was written by Alan Villiers, an
(Continued on page 34)
111 iirip.irinK (lie IJii.w llieatif iiir t inemiracle. nie/zanine seating was eliminaled
for location of the portable projection booth shown above. In projecting the process,
the image has to be more or less level with the screen, to eliminate distortions. This has
been achieved by utilizing the famed Roxy mezzanine area. The mirrors used to project
the side panels can be seen at the extreme right and left portholes. The booth itself
is 36x16 feet and has a metal casing, with Gvpsum core and a lining of acoustical
Fibreglas.
30 BOXOFFICE April 14, 1958

TOO /SllM) TO DESCRIBE! ^
TRlUrAPHANT
ORLD PREWIEREJ^ HOLLYWOOD'S world famed CHINESE Theatre . TUESDAY. APRIL 8th
FOLLOWING
SHORTLY
AFTER
)
NEW YORK * OSLO, NORWAY * LONDON, ENGLAND * CHICAGO
at the at the
ROXY COLOSSEUM ODEON,
at the
TOTTENHAM COURT ROAD
TO BE
ANNOUNCED
The next CINEMIRACLE attraction... Max Reinhardt's "THE MIRACLE" ... now in oreoaration bv Warner Bros.

. . Hollywood
Louis
de Rochemont Achieves
'Windjammer
Another First in
Louis de Rochemont has added another
"pioneer" effort to his achievements with
the first feature fihn in Cinemirade, "Wind-
Jammer " From the time he was 17. when
he built his own hand-cranked machine in
Chelsea. Mass.. de Rochemonfs name ha.s
been synonymous with a highly individual
style of factual motion picture.
In 1915. during World Wai- I. a German
saboteur. Werner Horn, was caught trying
to blow up the international bridge at Vanceboro.
Me., and he was captured and jailed
in Portland before newsreel men were able
to film the proceedings. But young Louis,
already famous for his many scoops in the
newsreel field, persuaded the jailor to restage
the performance and thus introduced
the re-enacting of actual events for the motion
picture camera—which later led to the
revolutionary March of Time series. In between,
he joined the Navy and, in 1923,
joined International Newsreel, where he
stayed for ten years circling the globe as
cameraman and foreign editor. Then, de
Rochemont went to Pathe and to Fox Movietone
before beginning his long collaboration
with Time. Inc.
In 1943. de Rochemont became a feature
producer for 20th Century-Fox and won hi.s
second Academy Award (the first was for his
March of Time .series in 1936) for the production
of the Navy documentary "The
Fighting Lady" in 1944. Then he produced
other features on actual locations, "The House
on 92nd Street," the story of the FBI, in
1945; "13 Rue Madeleine" in 1946 and "Boomerang"
in 1947. That -same year, he became
an independent producer and made "Lost
Boundaries," distributed by Film Classics in
1949; "Tlie Whistle at Eaton Falls." distributed
by Columbia in 1951. and "Walk East
on Beacon" in 1952, a.s well as "Martin
Luther" in 1953. He also produced "Cinerama
Holiday," and pioneered in the field of audioprojected
by
CINEMIRACLE-CENTURY
PROJECTORS
Manufactured by Century Projector Corp.
Be sure to see the new UlNTuRI model H,
JUmm projector.
LOUIS de ROCHEMONT
visual education with his production of 36
geography films for the third, fourth and
fifth grades, "The World and Its Peoples."
* * «
The inventor of the Smith-Dieterich electronic
o.scillating lens system which allows
full depth of field focus at full aperture is
P. Stanley Smith. He was founder of the
Smith-Dieterich Corp. and has been with
Warner Bros, sound recording department as
supervi-sor and with RCA Victor Corp. The
revolutionary camera-lens system which he
developed uses a special three-lens optical
system, with a triple 35ram Mitchell camera
aiTangement in which it is possible to bring
the separate pupils of the lenses into optical
coincidence and reducing parallax to a minimum.
The center camera records the center
picture dii-ectly through the lens of the camera,
and the two side cameras, each set at
an angle, record the right and left sides of
the scene which are reflected in the mirrors.
The system utilizes electrical means to insure
absolute accuracy in image placement
during locusing. The camera is able to capture
fast action without distortion. Accurate
registration is obtained with special Dubray-
Howell Eastman color film. The camera
photographs a tnie triple angle of 146 degrees
horizonically and 55 degrees vertically,
which is approximately that of human vision.
Proven best by actual test!
For CinemiraclE the completely
NEW PROJECTION PROCESS
A COMPLETELY NEW
HURLEY "Lenticular"
at the GRAUMAN'S CHINESE .
at the ROXY . . . New
SCREEN
- 38'x92' Projection Surface
York - 38'x96' Projection Surface
HURLEY SCREEN CO. 96-17 Northern Blvd., Corona, L I., NY.
Monufocturers
"CRYSTALITE" LENTICUIJVR SCREENS now installed at PARAMOUNT and MUSIC HALL
of
~
p. STANLEY SMITH
32
BOXOFFICE :: April 14, 1958

The day you'll always remember is when
Louis deRochemont's
..^^
sails into your life!
AN ENTIRELY NEW AND DIFFERENT KIND OF MOTION PICTURE ENTERTAINMENT FOR YOU!
National Theatres Inc.
Presents
>A/all-to->A/all
Entertainnnent
CHINESE
HOLLY\A/OOD
ROXY
NE^ YORK
lou/s DE RocHEWONT AssoCMiES, 380 Madhon Avenue, New York 17, N. Y.

RCA Develops Transistor
Sound Recording System
In devflopint: the soven-nat-k mivKiu'lRsound
system for "Windjammer." Radio Corp.
of America reported It created tlie mo.sl comprehensive
sound system ever used for motion
picture presentation. Tlie system, with multiple
speakers mounted at various points
around the theatre, achieves stereophonic or
tliree-dimenslonal sound In the theatre almost
perfectly duplicating the original sound
ill range, quality, depth and even a sense of
direction. It is Uie first time a sound recording
system has Ijeen completely transistorized.
For the filining. RCA developed a portable
seven-channel recording system which used
an amplifier smaller than an overnight bagas
compared to ti-unk-sized multi-channel
equipment utilizing tubes.
^Z>^^iyC£€iJ HJi
The Miracle' to Be Next
In Cinemiracle Process
Naiiunal Tlifatres ha.s the authority to
produce 16 features in Uie Cinemiracle proce.s.s
under an agreement with the Deijartment
of Justice.
Several month.s ago. the company made a
deal with Warner Bros, to produce Max Reinhardt's
great classic, "The Miracle," as the
second picture in the new process. It will
be one of several to be produced by Wainers
for National Tlieatres.
Lighter Under Water
The Cinemiracle camera and its watertight
enclosure made for filming underwater
sequences weiglis 1.600 pounds on land and
only 80 poimds, when pressurized, underwater.
Cinemiracle
at the
Roxy Theatre in
Chinese Theatre in
New York
Los Angeles
Cinemiracle Bow
(Continued from page 30)
expert -well known by now to many Americans
for sailing the second "Mayflow'er"
acro.ss the Atlantic a year ago.
The voyage however, was not always according
to the .script Villiers had prepared.
For not long after leaving Oslo, the Chi'istlan
Radich found itself whipped into the fury
of a hurricane in the Bay of Blscayne. where
for ten days it staged a furious fight for
survival. Needless to say, the cream of cameramen
courageously stayed with the storm
and captured all of the excitement and furore
of the Battle of Biscayne Bay.
There were many other "firsts" on the
voyage, one of the most significant being
the appearance of the renowned cellist, Pablo
CasaLs. The footage showing the gi'eat
musician, now in his 80s, was .shot at the
governor's palace in San Juan, Puerto Rico,
and recorded in Cinemiracle's seven-track
hi-fi .sound system.
While Cinemiracle is currently playing only
in the Roxy and the Chine.se, National Tlieatres
has already completed plans for more
extensive showings. On April 24, there will
be an European premiere in Oslo and on
May 10 the first Lx)ndon showing has been
scheduled. Then will follow dates at the Civic
Opera House in Chicago, and at theatres still
to be selected by National Theatres.
As the cost of converting a theatre into
a Cinemiracle showplace runs upwards of
$150,000, National Theatres has created mobile
equipment which can be moved into
larger theatres of the country for special
engagements. The mobile equipment will be
mounted on trucks, which in themselves will
be traveling booths. The "booths" will be
driven directly into auditoriimis. National
Theatres executives say. something as unique
in exhibition annals as Cinemiracle it.self.
National Theatres has government authority
to exhibit the picture in 20 cities and
has plans for ten mobile units for exhibition
elsewhere. The company in 1956 was given
the right to produce 16 features in a five
and one-half year period, and to distribute
them for an additional two and one-half
years. There can be no so-called stepdown
prints of the Cinemiracle productions for
distribution to conventional theatres.
Pepsi Cola
Random House Publishes
Book on Cinemiracle
A special hard-cover book, "Windjammer,"
published by Random House to
herald the debut of Cinemiracle and to
record the voyage of the tlu-ee-masted
"Christian Radich" and the adventures of
the ci'ew which form the basis of the
first picture in the tlu-ee-projector process.
The book has two adventure tales
by Captain Alan Villiers who was captain
of the crew, and many illustrations
in color. The book has gone on sale at
the Roxy Theatre in New York and
Grauman's Chinese in Los Angeles, and
will be at bookstores everywhere shortly.
The book was created and edited by Jim
Hardiman of the Cinemiracle staff and
produced by Ray Freiman of Random
House, and has been sent to book editors
with a personal letter of commendations
from Bennett Cerf, the publisher.
34 BOXOFFICE April 14, 1958

Saw
ASCAP Academy winners since 193U:
1934-"The Continental" -Con Conrad, Herbert Magidson
1935-"Lullaby of Broadway" -Harry Warren, Al Oubin
1936-"The Way You Look Tonight" -Jerome Kern. Dorothy Fields
ASCAP congratulates the 1957 Winners
ii
ALL THE WAY
ff
JIMMY VAN HEUSEN- SAMMY CAHN
PUBLISHED BY MARAVILLE MUSIC CORP.
1937-"Sweet Leilam"- Harry Owens
1938-"Thanks for the Memory"-Ralph Ranger, Leo Robin
1939-"0ver the Rainbow"-E. Y. Harburg, Harold Arlen
1940-"When You Wish Upon A Star"-Ned Washington, Leigh Harline
1941 -"The Last Time I
1942-"White Christmas" -Irving Berlin
Paris"-Jerome Kern, Oscar Hammerstein 2nd
1943-"You'll Never Know"-Harry Warren, Mack Gordon
1944 — "Swinging On A Star"-James Van Heusen, Johnny Burke
1945-"lt Might As Well Be Spring" -Rodgers and Hammerstein
1946-"0n the Atchison, Topeka and Santa Fe"-H. Warren, J. Mercer
1947-"Zip-ADee-0oo-Dah"-Allie Wrubel, Ray Gilbert
1948 — "Buttons and Bows" — Jay Livingston, Ray Evans
1949-"Baby, It's Cold Outside"-frank Loesser
1950-"Mona Lisa"-Ray Evans, Jay Livingston
1951 -"In the Cool Cool Cool of the Evening"-H. Carmichael, J. Mercer
f>A.M.P.A.S.
1952-"Do Not Forsake Me, Oh My Darlin' "-Dimitri Tiomkin, Ned Washington
1953 — "Secret Love"-Sammy Fain, Paul Webster
1954-"Three Coins in the Fountain" -Sammy Cahn, Jule Styne
1955-"Love is a Many Splendored Thing"-Paul Francis Webster, Sammy Fain
1956 -"Whatever Will Be, Will Be" ('Que Sera, Sera'l-Ray Evans. Jay Livingston
BOXOFFICE :: April 14, 1958
35

FEATURE
REVIEW
'Windjammer'
National
Theatres
By IVAN SPEAR
laOT one but two paeans of unstinting
pniise must be sunp if richly merited
evaluation is to be accorded Windjammer,"
first motion picture to be made in Cinemiracle.
It is probably a tossup as to which—
process or picture—rates initial attention.
Considering that the former will undoubtedly
be the longer lived of the two, will carry on
for an undeterminable length of time during
which it will be applied to many yet-to-come
screen offerings, it perhaps invites the opener
of such dual songs of superlatives.
Little space need be devoted to the mechanics
of Cinemiracle. Rare indeed the industryites.
most especially those with an interest
in photography and projection, who long
since have not been familiarized via the
tradepress with its technical ramifications:
with the fact that the new system was developed
by National Theatres Amusement Co.
under the direction of Elmer C. Rhoden,
president, and Rus.sell H. McCullough, director
of research and development. In 1955. NT
acquired worldwide, exclusive rights to the
Smith-Dieterich patent.s covering a new electronic
camera lens system and out of those
patents Cinemiracle was born.
In every respect the net end results live
up to the extravagant promises that had been
made by Cinemiracle. "Windjammer" demonstrates
beyond any doubt the process' qual-
and pro-
ifications for capturing on celluloid
National
presents
the first
Theatres
CINEMIRACLE production
Louis de Rochemont's
"WINDJAMMER"
In Eastman Color
Ratio: 2.31-1
Running time: 128 minutes
CREDITS
Produced by Louis de Rochemont. Directed by
Louis de Rochemont III and Bill Colleran. Assistant
director, George Vosburgh. Book by Captoin
Alon Villiers ond Jomes L. Shute. Musicol
score by Morton Gould. Songs by Terry Gilkyson,
Richard Dehr arxJ Frank Miller. Cinemiracle
Symphony Orchestra conducted by Jack Shaindlin.
Featured musical ortists, Arthur Fiedler and
members of the Boston "Pops" Orchestra, Wilbur
de Pons and his New Orleans Jazz Band, Pablo
Casals. Director of Cinemiracle Photogrophy,
Joseph Brun, ASC ond Gayne Rescher, A5C.
Cinemiracle cameras operoted by Coleman T.
Conroy jr. Prolog (35mm) photography, Finn
Bergon, Asmurvd Revold. Speciol New York
Photography by "Weegee." Sound Director, Richard
J. Pietschmonn jr. Film editor, Peter Rotkevich.
Titles, Philip Stopp. Technical advisors.
Commander Antoine W. Venne jr., USN; Lt.
Glenn M. Brewer, USN; Alf Bjercke, Egil Tresselt,
Copt. Knut Hansen, S.'S Denmork; Copt. Alan
Villiers, S/S Mayflower II. Associate producers,
Borden Mace, Thomas Orchard, Lothar Wolff.
THE CAST
Captoin Yngvar Kjelstrup, Lasse Kolstod, Horcld
Tu^berg, Sven Erik Liboek, Koore Terlond,
Officers and men orxJ boys of the full-rigged
Oslo Windjammer, S'S Chnstion Radich.
THE MUSIC
"Life on the Ocean Waves," "Everybody Loves
Saturday Night," "Windiommer," "Seo is Green,"
"Kari Waits for Me," "The Village of New York,"
"Sweet Sugar Cone," "Don't You Hurry-Worry
Me," "Memories of Madeira," "Song of the
Birds," "Morianrw," "Happy Wanderer," "Bottle
Hymn of the Republic," "Grieg's Concerto in A
Minor,"
The handsome three-masted squarerigger.
Christian Radich, whose 17,500-
mile voyage forms the basis for "Windjammer,"
first Cinemiracle production.
jecting on giant screens undistorted motion
pictures of breathtaking beauty and limitless
speed. Of the innumerable superiorities
of the technique, the listings of which are
impossible in restricted verbiage, perhaps the
most outstanding and the one which will
be most widely discussed and enthusiastically
lauded, will stem from the fact that Cinemiracle
virtually eliminates the connecting
seams that are evident in preceding processes
of comparable concepts.
It was but slightly over five years ago. that
an apprehensive motion picture Industry
turned to new ideas for exposing and exhibiting
celluloid as the logical launching pad for
a cryingly needed renaissance. Starting with
3-D. there have been a number of new techniques
that have joined the apparently endless
parade. Some have fallen into obscurity,
others have become ineffectually commonplace,
while still others survive as universallyaccepted
hallmarks of what is best in movies—
and as irrefutable testimony to the theatrical
screen's superiority over all other media for
disseminating mass entertainment. Cinemiracle
easily earns itself a proud, permanent
and prominent place among the last
named.
As to the picture itself. True, it is fundamentally
a travelog and, as such, photography
is its ranking star. But it is a travelog
in the grand manner and it is impossible
to conceive of the selection of a basic
subject that could have proven more advantageous
as the framework upon which are
festooned the vast variety of scenery, peoples
and places, thrills and adventure in which
the picture atwunds.
It is the photographic account of the Norwegian
sailing ship Christian Radich which,
captained by Yngvar Kjelstrup and manned
by a crew of inexperienced, enthusiastic Norwegian
lads, sailed to New York and back
with stops at Madeira, Puerto Rico. Trinidad
and Curacao. Every moment of the venturesome
voyage offered the "Windjammer" cameras
challenging opportunity to capture scenic
beauty and intriguing action. Spectators' individual
tastes will determine preferences as
to sequences—the sailing footage itself; the
scenic magnificance and quaint customs and
costumes of Madeira; the Calypso singing
and dancing of Trinidad; the fascinatingly
symbolical presentation of New York City
which was accomi)lishPd through special effects,
montage photography so colorful and
imaginative that it is reminiscent of a Disney
ink pot; the .stirring underwater scenes;
the liaison with a U. S. Navy task fleet and
the cooperative maneuvers that resulted, and
others too numerous to chronicle.
Worth the price of admi.ssion alone is the
picture's musical content, the score itself, six
catchy songs, a quintet of instrumental numbers
and the climactic presentation of "Grieg's
Concerto in A Minor" by the Boston Pops
Orchestra, with Sven Eiik Libaek—a talented
member of the Christian Radich's
youthful crew—appearing as guest pianist.
Louis de Rochemont produced the picture
while Louis de Rochemont III and Bill Colleran
directed. The elder de Rochemont acquires
another shining credit on virtually
every count, not the least of which is the
manner in which the offering is r>aced. re-
.'^ulting in the picture gathering tempo and
interest as it progressed from a leisurely,
explanatory start to a jet speed termination.
Among the many facets that distinguish the
expert piloting, perhaps the most noteworthy
lies in the sincere, unaffected, uninhibited,
convincing performances—even unto many of
the tuneful interludes—that the megaphonists
.succeeded in commanding from the entirely
amateur and predominantly youthful
cast.
Expectedly. color played its usual proportionate
part in contributing to the overall
excellence of the offering. In this case it is
vivid Eastman Color, which has seldom if
ever been utilized more effectively.
It is to be remembered, of course, that it
will be a long time, if ever, before "Windjammer"
or any other photoplay in the Cinemiracle
process will be available to the runo'-mill
theatre, but the average showman
can. nonetheless, take interest and pride in
the brilliant milestone it has e.stablished on
the industi-y's path to revived prosperity, in
the confidence it manifests in the future of
theatrical motion pictures and, most especially,
in the fact that the architect thereof
is a fellow exhibitor. Elmer C. Rhoden.
Buena Vista to
Release
Five Films in Summer
NEW YORK—Buena 'Vista will release five
features this summer, the latest acquisition
being Samuel Goldwyn jr.'s "The Proud
Rebel," which stars Alan Ladd, Olivia de
Havilland and Dean Jagger with David Ladd.
All five, including "The Proud Rebel," are
in Technicolor, the others being: Walt Disney's
"The Light in the Forest," starring Fess
Parker, Wendell Corey, Joanne Dru, James
MacAi-thur and Jessica Tandy; C. V. Whitney's
"Tlie Young Land," starring Pat Wayne,
Yvonne Craig and Dan O'Herlihy; "White
Wilderness," a Disney True-Life Adventure,
and the re-release of Disney's "Peter Pan," an
all-cartoon feature from J. M. Barrie's play.
Buena Vista's spring releases are: "Stage
Struck." starring Henry Fonda. Susan Strasberg
and Joan Greenwood, and "The Missouri
Ti'aveler." starring Brandon de Wilde and
Gary Merrill, both in Technicolor.
'Manhunt' to Embassy
NEW YORK — "Manhimt in the Jungle." a
Warner Bros, feature in WamerColor filmed
in the Amazon, will open AprU 11 at the
Embassy Theatre on Broadway. Cedric Francis
produced the picture which has Robin
Hughes portraying Commander George M.
Dyott, who wrote the book.
36
BOXOFFICE April 14, 1958

I
Aims s±ra.ic|H± srt ^80,000,000
A smart novelty manufacturer in California set his
sights on a share of the juicy $80,000,000 souvenir
business at New York and New Jersey beaches. It's a
hurry-up seasonal bonanza. But this executive was
able to shoot the works against local competition with
pinpoint overnight deliveries — all from his California
plant. And he did it by using Air Express, the only
complete door-to-door air shipping service to thousands
of cities and towns.
This is a selling strategy yo7i, can use too . . . whatever
you make, and whenever you sell it. Air Express allows
you to draw a bead on any market in America! It
expands your own deliveiy force to include 10,212 daily
flights on scheduled airlines, 13,500 trucks (many radio
controlled) , a nationwide private wire system, a personnel
of 42,000. Yet Air Express is inexpensive—actually
costs less for many weights and distances than any
other complete air shipping method.
Explore all the facts. Call Air Express.
5^=V
/H/M
OETS THERE FIRST via
U. S. SCHEDULED AIRLINES
CALU AIR EXPRESS ^^j]|H^
division of RAILWAY EXPRESS AGENCY
BOXOFFICE April 14, 1958 37
\

HB
Jerry Wald Contends
Star System Is Over
NEW YORK—Thf star system "as we once
knew It" has disapp>eared. according to Jerry
Wald. producer. Wald said here Friday (4i
that while stars were Important, the public
now Is more interested In subject matter and
the locale of the stories, with the leading players
taking third place In importance to the
patron. A good "packap"" of star names Is
still important. Wald said, but a good .story
is what Is attracting the people and the trend
in that direction is becoming more pronounced.
Commenting on the recent Academy
Awards telecast, which he produced. Wald
said he had aimed for a mass audience and
that when the final count is in. it is likely
that the show was seen by between 80.000.000
and 90.000.000 persons. Kinescope prints of
the program have been sent to 19 countries.
Wald said that he had received approximately
10.000 letters and telegrams, many
from people he did not know, complimenting
him and the telecast. The program, he said,
definitely had stimulated interest in motion
pictures and that Los Angeles theatres had
the biggest grossing period immediately after
the show that they had had in a long time.
"But the momentum must be kept up." he
warned. "Interest must continue to be stimulated."
National Theatres Dividend
LOS ANGELES— At a meeting held Thursday
(31. the board of directors of National
Theatres. Inc.. declared a quarterly dividend
of 12 'u- cents per share on the outstanding
common .'^tock of the corporation. The dividend
is payable May 1, 1958 to stockholders
of record at the close of business on April
16. 1958.
Your nQighbors
fly
SERVfNG
33 CITIES
in ARKANSAS
COLORADO,
KANSAS,
daily
^
MISSOURI, *— «'»
j
OKLAHOMA
end TBXAS
Large Equipment Exhibit
Set for SMPTE Meeting
NEW YORK— Lcaciiut; producers of motion
picture and television equipment will
exhibit at
^t-AiRUMBS
For Confirmed Reservations Call Your Travel
Agent for Passenger or Air Freight Service
the 83rd convention of the Society
of Motion Picture and Television Engineers
April 21-25 at the Ambassador Hotel, Las
Angeles.
The following have already signed contracts—Animation
Equipment CorjJ.. A.s.sociated
Industries. Bell & Howell. Birns &
Sawyer. Camera Equipment Co., Andre Debrie
Mfg. Coni . Electronic Systems of Illinois.
Encyclopaedia Britannica. Great Books of
the Western World. Karl Heitz. Herrnfeld
Engineering Co.. Hollywood Film Co., Houston
Fearless Coip.. Kinevox Division of the
Electromation Co., Kling Photo Corp.
Al.so, Lipsner-Smith Corp.. Magnasync Mfg.
Co.. Magna-Tech Electronic Co.. Mole-Richard.'-on
Co.. Motion Picture Printing Equipment
Co.. Moviola Mfg. Co.. Photo-Sonics,
Precision Laboratories. Prestoseal Mfg. Corp..
RCA Film Recoi-ding. Reeve.sound Co., SOS
Cinema Supply Corp.. Strong Electric Co..
Triad Corp.. Unicorn Engineering Co.. W. M.
Welch Mfg. Co., Westrex Corp. and Wollensak
Optical Co.
The equipment will include instrumentation
cameras, lenses, printers, animation stands,
projectors, recording cameras, tripods, underwater
housings, booms, dollies, developing
machines, still and motion picture cameras,
shutters, sensitometers, light-change mechanisms,
.splicers, editors, recorders, amplifiers,
power supply, time lapse equipment, film
cleaners, rewinders, dubbers, lighting equipment,
rotary prism cameras and viewers.
Krupa Film to Columbia
NEW YORK—Columbia Pictures will distribute
"The Gene Ki-upa Story" which producer
Philip A. Waxman will make with Sal
Mineo in the title role.
FO»I wqitm gft)*n*S
Stale Rulings Cited
On Gas Heater Safety
ROCHESTER, N. Y.—The state fire marshals
of at least three eastern states within
the last ten days have given sanction to
the use of the Bernz-O-Matic Flameless Incar
Heater, according to Moses Capell. secretary
and general counsel for the manufacturer.
Otto Bernz Co. In a statement.
accompanied by an affidavit attesting to the
accuracy of its content. Caf)ell declared the
heaters were .safe and presented evidence
which included letters from drive-in operators
and state officials to prove his assertion.
Capell's statement was Ls.sued in an.swer
to reports that the Department of Lalror of
the State of Pennsylvania had handed down
an adverse ruling on use of the heaters.
APPROVED IN
RHODE ISLAND
"The fire marshal of the State of Rhode
Island, who had been informed through the
mails of the rulings of the State of Penn-
.'ylvania and of several other .states against
the use of gas heaters, has conducted tests
and, after presentation of additional proof,
the attorney general of the State of Rhode
Island on March 25, 1958, declared there
exists no basis for denying the rse nf the
Bernz-O-Matic heaters, operating on LP gas,
after indicating that the state will not take
sides among competitive products," Capell
said.
"Thus." he commented, "the Cranston
Drive-In and the Lansdale Drive-In. both
in Rhode Island, are now operating with our
Bernz-O-Matic heaters."
Capell turther stated, "The state fire marshal
in the state of Ma.ssachusetts. with full
knowledge of the so-called mail-order rulings
and that of the State of Pennsylvania, upon
presentation of the facts and tests made by
the marshal rescinded their restriction and
the use of the Bernz-O-Matic heaters has
been authorized."
The findings of the Massachusetts Department
of F>ublic Safety, as forw^arded to Capell
by Anthony D. Mastronardi. acting state fire
marshal, read:
"This is to certify that the Bernz-O-Matic
Flameless In-car Heater, manufactured by
the Otto Bernz Co., 740 Driving Park Ave.,
Rochester, N. Y.. has been examined for
reliability of parts and compliance with
standards for safety during operation. It is
my opinion that, in the absence of any
specific regulation of the Board of Fire Prevention
Regulations or provision governing
said device in any current available standard,
that the Bernz-O-Matic Flameless In-car
Heater, if used as designated, may be expected
to perform satisfactorily as a portable
heating medium without creating undue hazard
to lite and property."
NO OBJECTION IN
DELAWARE
Mastronardi said his report was based on
per.'onal observation of the unit in operation
under varying conditions and tests, and on
recent rejrorts by Underwriters Laboratories,
Inc.
Capell also said that the state fire marshal
of Delaware, by telephone, reported that on
the basis of the facts given to him "there
is absolutely no objection whatsoever to the
use of the Bernz-O-Matic heater in drive-in
theatres" in his state.
38 BOXOFFICE April 14, 1958

J. L. Whittle Renamed
By Maryland AMPTO
BALTIMORE-^, L. Whittle, local exhibitor,
was re-elected president of the Allied
Motion Picture Theatre Owners of Maryland
at the orgunization's annual meeting here.
C. Elmer Nolte jr. was named treasurer by
the group and Mrs. Helen Diering was continued
as executive secretary. The office of
vice-president was held open temporarily.
The board of directors consists of J. Stanley
Baker, Hicks-Baker Theatres; Ed Perotka,
Aero; Louis Gaertner, Ritz Enterprises:
Walter Gettinger, Howard: Don De-
Launey, Westminster: John Manuel, Belair;
Harold DeGraw, Cambridge; Jack Levin,
owner of the Irvington; Oscar Coblenz jr..
Catoiisville; Leon Back, head of the Rome
Theatres, and Bill Brizendine, general manager
for Schwaber Theatres.
Accepted by the membei'ship was a resolution
protesting to all distributors the selling
of post-1948 films to television stations.
Semenenko Holdings in WB
Now Total 103,000 Shares
WASHINGTON—Serge Semenenko, Boston
banker, acquired 23,000 shares of Warner
Bros, during the Febi-uary ll-March 10 period,
according to the Securities & Exchange
Commission. Semenenko now owns 103,000
shares.
Associated Motion Picture Industries sold
20,000 shares of Republic Pictures cumulative
convertible preferred stock, retaining
29,600 shares. Herbert J. Yates, president,
bought 7,309 shares of Republic common in
January, increasing his holdings to 74,469
shares.
E. Chester Gersten acquired 400 shares of
American Broadcasting-Paramount Theatres
common stock. Albert W. Lind acquired 100
shares of Associated Motion Picture Industries.
Albert Hart acquired 2,000 shares of
Columbia for a total of 8,067 shares. Jerome
A. Newman acquired 100 shares and Graham,
Newman & Co. 125 shares of Loew's, Inc.
B. Gerald Cantor bought 1,000 shares of
National Theatres, increasing his holdings
to 108,500 shares. Edward M. Gray disposed
of 4,000 shares of National Telefilm Associates.
Preston Davie disposed of 100 shares
of Universal Pictures. Harry Brandt acquired
1,300 shares individually and holding companies
acquired 300 shares of Trans-Lux Corp.
Brandt Foundations acquired 850 shares of
Trans-Lux.
$100,000 Settlement of WB
Stock Suit Is Approved
NEW YORK—A referee's
recommendation
to settle a stockholders' suit against several
executives of Warner Bros, has been upheld
in New York Supreme Court by Justice Edgar
Nathan. The action involved the sale of
company stock to Serge Semenenko, vicepresident
of the First National Bank of Boston.
The plaintiffs were a group headed by
Florence Brill and three other stockholders
who asked for an accounting of profits resulting
from the sale of the stock. A referee,
last May. had recommended a settlement
whereby Harry and Albert Warner, Stanley
Friedman and other company officers would
pay $100,000 to the corporation.
Damis Named SW
Frank J.
V-P; To Merge 2 Zones
NEW YORK—Prank J. Damls has been
elected vice-president of Stanley Warner
Management Corp. in
chaige of the circuit's
operations in the Philadelphia
and Washington
zones which are
being merged under
his
supervision.
A veteran in theatre
operations, Damls"
first Job in the industry
was in the film
room of the Paramount
New York ex-
Frank J. Uamis change, but within two
years he moved to the
Warner Bros, theatre organization as a
booker in the New York office. In 1929, he
became the film buyer for the Newark zone
and then was transferred to Pittsburgh in
the .same capacity, later becoming assistant
zone manager.
Damis took over the same duties In
Newark in 1934, later becoming zone manager,
a position he held for ten years before
resigning in 1954 to engage in a personal
venture. He returned to Stanley Warner as
assistant general manager of the theatre
company.
Ted Schlanger Resigns
SW Philadelphia Post
PHILADELPHIA—Ted Schlanger has resigned
as Philadelphia zone manager of the
Stanley Warner Coi-p.,
a post he had held '^^
since 1935. S. H. Fabian,
SW president,
said he regretted
Schlanger's decision. ^'-.
He will be retained as
an adviser and consultant.
He will announce
his new plans
shortly.
Schlanger entered
the industry in 1921
as a member of the
Ted Schlanger
distribution division of
Universal. He was with the S. J. Gregory
Theatre Co. of Chicago from 1925 to 1927
and then rejoined Universal, becoming, successively,
Chicago sales manager, manager
of the Washington, D. C, branch, short subject
sales manager, assistant general sales
manager and eastern sales manager.
He joined the Warner Bros. Theatrical
Management Corp., now known as the Stanley
Warner Management Corp., in 1932 in a
New York executive post.
NTA to Name Gerald Kaye
Atlantic TV President
NEW YORK—Gerald O. Kaye will be
named president of Atlantic Television, corporate
owner of station WATV, and will also
assume the duties of general manager. The
Federal Communications Commission recently
approved purchase of the station,
which covers the New York metropolitan
area, by National Telefilm Associates.
The FCC also approved the purchase of
stations WAAT and WAAT-FM in the same
deal. Executives to operate them will be announced
shortly.
Plan Million-Dollar
Patronage Contest
NEW YORK—Plans for a theatre participation
contest !n which the first prize will be
$1,000,000 will be revealed here Wednesday
ilG) by Seymour Burn, who has been active
In the exploitation field via fashion tieups.
While not wishing to reveal full details until
his meeting with exhibitors and the press
in the Hotel Astor this week. Burn told BOX-
OFFICE that the promotion plan Involved a
package which will include six short subjects
featuring new performers, the contest format,
contest forms and the judging which, he said,
will be handled by Reuben H. Donnelly Co.
Theatres throughout the country will be
hooked up to the contest and there will be
sizable weekly prizes in addition to the grand
million-dollar prize. Burn said there had
been some interest by the Motion Picture
Ass'n of America and Council of Motion Picture
Organizations in the plan, with the view
of possibly tying it in with the businessbuilding
project.
Tlie plan. Bum said, was presented to a
top executive of one of the larger theatre
circuits and, according to Burn, the executive
was "greatly excited" by it.
At the meeting. Burn will give complete details
on a nationwide advertising, promotion
and exploitation campaign to "bring the
American pubUc to the boxoffices of the participating
theatres."
Industry Members Named
To Johnston Aid Group
WASHINGTON—Members of the motion
picture industry have been named by Eric
Johnston, chairman, to a 300-member committee
for International Economic Growth
authorized by President Elisenhower to promote
continued American aid to other nations.
They are Leon Ames, Screen Actors Guild;
Walt Disney, Walt Disney Productions; Samuel
G. Engel, Screen Producers Guild; Daimy
Kaye, Jerry Lewis, Barney Balaban, Paramount;
Leonard H. Goldenson, American
Broadcasting - Paramount Theatres, and
Myrna Loy.
Holdings of Atlas Corp.
In Film Stocks Reduced
NEW YORK—Atlas Corp. continues to hold
20,000 shares of Technicolor, Inc., stock but
has disposed of its holdings in Loew's, Paramount
and Warner Bros, and has reduced its
Walt Disney Productions holdings from 153,-
553 warrants to 3,247 shares, according to the
latest annual report.
Atlas previously held 10,000 shares each of
Loew's and Paramount and 2,000 shares of
Warner Bros. The company is now heavily
interested in uranium and oil and gas properties.
Pernick Renamed by UJA
NEW YORK—Solly Pemlck of Theatrical
Protective Union No. 1 has been renamed
chairman of the legitimate theatre division
of the United Jewish Appeal by Irving H.
Greenfield, secretary of Loew's, Inc., ajid
overall amusement industry chairman of the
drive for funds.
BOXOFHCE April 14, 1958
E-1

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. .
—
—
—
—
Easfer Holidays Bring Crowds Back
To B'way; 'Lions/ 'Summer Big
NEW YORK—Happy days and hordes of
customers returned to the Broadway first
runs with the end of Lent and the stai-t of
Easter vacations for the youngsters. Witli
strong new product at the majority of film
theatres, long lines were in evidence and
several near-records were set.
The longest lines, necessit.ating a two-houiwait,
were seen outside and completely around
the block of the Radio City Music Hall,
where "Merry Andrew" and the annual
Easter stage spectacle was in its third week,
by far the biggest of the run to date.
The Paramount, which reopened after refurbishing
with "The Young Lions," had
a teiTific opening week, the best in five
yeaj-s with free parking adding to the lure
of the name-studded film. Also smash was
another 20th-Fox picture, "The Long, Hot
Summer," which was the biggest in some
time at the Mayfair on Broadway and a
record for the tiny Pine Arts Theatre on
the east side.
Two Clark Gable pictures, "Run Silent,
Run Deep." in its second big week at the
Victoria, and "Teacher's Pet," in its third
week at the Capitol, were strong, as was
"Witness for the Prosecution," in its ninth
week at both the Astor on Broadway and
the Plaza on the east side. "Desire Under
the Elms" also held up well in its fourth
week at both the Odeon on Broadway and
the Sutton on the east side.
The fifth two-a-day film, "Windjammer,"
opened at the Roxy Thursday ilOi.
The one new art house film, the Hungarian
"Merry-Go-Round," lasted only one
week at the Normandie.
"St. Louis Blues" opened at Loew's State
Friday (11 1 and "Rouge et Nolr" opened at
the Trans-Lux 52nd Street Tuesday.
"The Ten Commandments," which played
its fb-st engagements since the two-a-day
Criterion Theatre run in nine Loew's neighborhood
houses, did "exceptionally well" according
to Paramount. The combined gross
was over $250,000.
(Average Is 100)
Astor Witness for the Prosecution (UA)
9th wk
. 140
Baronet To Paris With Love, The Lodylcillers
(Confl), revivols, 3rd wk 120
Copitol Teacher's Pet (Poro), 3rd wk .140
Criterion South Pacific (Magna),
3rd wk. of two-a-doy 200
'
Fine Arts The Long, Hot Summer (ioth-Fox) ! 200
Sfh Avenue—Gervoise (Cont'l), 12th wk 135
55th Street Henry V (Rank), moveover, 9th wk. 110
Guild Marcelino (UMPO), revivol 150
Little Carnegie Chase o Crooked Shadow (WB)
2nd wk. 125
Loews State Saddle the Wind (MGM), 3rd'wk " 1 15
Mayfair The Long, Hot Summer (20th-Fox) . . 1 80
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1571 Enlow Avo., EvanivHIe 11, Ind.
Normarxjie—Merry-Go-Round (Trons-Lux) 105
Odeon—Dmire Under the Elms (Poro), 4th wk. ..160
Palace The Bridge on the River Kwal (Col),
16th wk. of two-a-doy 200
Poromount The Young Lions (20th-Fox) 200
Pons- And God Creotod Womon (Kingslcy),
24lh wk 140
Plozo Witness tor the Prosecution (UA), 9th wk 160
Radio City Music Hall Merry Andrew (MGM),
plus Foster stoge show, 3rd *k 210
Rivoh Around the World in 80 Days (UA),
7 7th w k of two-o-doy 200
Roxy Windjammer iCincmiracic), two-o-doy run
started April 10
Sutton Desire Under the Elms (Poro), 4th wk. .120
Trons-Lux 52nd The Lovemakcr (Trons-Lux),
4th wk 105
72nd Street ^A Love Story (Topaz), 2nd wk 100
Victoria Run Silent, Run Deep (UA), 2r>d wk. .170
Warner Search for Paradise (SW),
29th wk. of two-a-doy 1 40
World- The Bride Is Much Too Beoutiful
(Ellis-Lox), 1 1th wk. 115
'Kwai' and 'South Pacific'
Mark Up 250 in Baltimore
BALTIMORE—Film fam waited until Sunday
evening to turn their attention to theatregoing,
and then they tui-ned out in vast numbers.
"South Pacific," in its first week, was
doing capacity. "The Bridge on the River
Kwai '
likewise earned a holdover with a 250
per cent mark. "Peyton Place " broke records
at a subsequent-run neighborhood house.
Century—A Farewell to Arms (20th-Fox), 5th wk. 90
Cinema And God Creoted Woman (Kingsley),
21st wk 65
Film Centre Merry Andrew (MGM), 2nd wk
Five West The Bride Is Much Too Beoutiful
110
(Ellis), 2nd wk 125
Hippodrome The Bridge on the River Kwai
(Col), 3rd wk
Little The Detective (Col); The Prisoner
250
(Col), reissues 90
Mayfair Witness for the Prosecution (UA),
6th wk 110
New—South Pacific (Magna) 250
Playhouse ^To Paris With Love (Cont'l; The
Ladykillers (Cont'l), reissues 125
Stanley Snow White and the Seven Dworfs
(BV), reissue 1 00
Town Cinerama Holiday (Cineroma) 150
'Snow White' Reissue Takes
Top Honors in Buffalo
BUFFALO—Business picked up all around
during the Easter season. Kids out of school
helped, e.specially in the Lafayette where
"Snow White and the Seven Dwarfs" knocked
out a walloping 225 for the week. "The Young
Lions" hit a healthy 200 in the Center and
"Marjorie Morningstar" turned in 160 at the
Paramount.
Buffalo Merry Andrew (MGM) 110
Center The Young Lions (20th-Fox) 200
Century The Bridge on the River Kwoi (Ciol). .175
Cinema All ot Sea (MGM), 2nd wk 105
Lafayette Snow White and the Seven Dwarfs
(BV), reissue 225
Paramount Marjorie Morningstar (WB) 160
'Gigi' to Open Two-a-Day
At Royale on May 15
NEW YORK — The world premiere of
"Gigi," MGM's CinemaScop>e-Metrocolor musical
with a score by Alan Jay Lerner and
Frederick Loewe of "My Fair Lady" fame,
will be held at the Royale Theatre May 15.
The picture will be presented on a ten performances
each week basis with all seats reserved.
Leslie Caron, Maurice Chevalier, Louis Jourdan,
Hermione Gingold and E^'a Gabor are
starred in the musical based on the Colette
novel, which Arthur Freed produced.
Notables at Benefit Show
Of 'Windjammer' April 9
NEW YORK— Notables from the diplomatic,
stage and screen worlds attended the
opening of Louis de Rochemont's "Wind-
Jammer," first picture in Cinemli-acle, at the
Roxy Theatre Wednesday (9i for the benefit
of the New York City Society for Crippled
Children and Adults.
Among them were: Edward R. Murrow,
Tennessee Williams, Douglas Fairbanks, Sal
Mineo, Hope Hampton. Jean Seberg, Robert
Merrill, Sophie Tucker, Celeste Holm, Shirley
Booth, Robert Q. Lewis, Hiram Slierman,
Wendy Barrie, Ai-thur Fiedler, who appears in
the picture. Admiral Ralph Westbrook, Paul
Gruda, Norwegian Ambassador, and Hans
Enge, Norwegian Amba.ssador to the U. N.
Extra holiday matinees were held Thursday
and Friday ilO, Hi, which were in addition
to the regular matinees Saturday and
Sunday and the following Wednesday tl6).
'Look Homeward' Named
Best Play of Season
NEW YORK—"Look Homeward, Angel,"
Ketti Prings' adaptation of the Thomas
Wolfe novel, won the Drama Critics' Circle
award as the best American play of the season.
Anthony Perkins, Paramount star, is
starred with Jo Van Fleet. The runner-up
was William Inge's "The Dark at the Top of
the Stars," recently bought by Warner Bros.
for filming.
"The Music Man," with book, music and
lyrics by Meredith Wilson, starring Robert
Preston, formerly a Paramount star, was
named the season's best musical by the
Drama Critics while "Look Back in Anger,"
British play by John Osborne and starring
Mary Ure, starred in J. Arthur Rank's forthcoming
"Windom's Way," was named the best
foreign play of the year.
Benefit Opening Is Set
For 'Stage Struck'
NEW YORK—Tickets have gone on sale
for the benefit opening of "Stage Struck,"
Buena Vista film, April 22 at the Trans-Lux
Normandie Theatre. The beneficiary will be
the Actors' Fund of America.
Admission is by contribution only, with the
minimum donation $10. Tickets can be obtained
from the Actors' Fund of America,
1619 Broadway, New York 19, N. Y. The telephone
number is COlumbus 5-6440.
Kamber Confers on Coast
NEW YORK—Bernard M. Kamber, Hecht-
Hill -Lancaster's national director of advertising,
publicity and exploitation, is on a tenday
visit to Hollywood to meet with company
officials on promotion campaigns for "Separate
Tables," now being edited, and "The
Devil's Disciple," the Bernard Shaw classic,
which will be fUmed in London in July.
Producers for Life, Times, American Can, Pepsi-
Cola Shorts. Edited Features, "CODE of the Underworld,"
"Operotion Manhunt," Billy Graham's
Crusade "Times Square Story."
Spot News Coverage by our cameraman.
Will Produce any Subject 16mm, 35mm.
Technicians formerly with March of Time.
David J. Cazalet, Inc.
333 W. S2nd St., N. Y., N. Y., Tele. Ploia 7-7847
E-2 BOXOFFICE April 14, 1958

CONTACT YOUR
^ntannationjzL EXCHANGE
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
630 Ninth Avenue
NEW YORK 36, N. Y.
AMERICAN INTERNATIONAL
PICTURES
JOHN SCHAEFFER
235 No. 13th Street
PHILADELPHIA 7, PENNSYLVANIA
AMERICAN INTERNATIONAL
PICTURES
JEROME SANDY
1015 New Jersey Avenue, N.W.
WASHINGTON 1, D. C.
SCREEN GUILD
PRODUCTIONS
MILTON BRAUMAN
415 Van Broam Street
PITTSBURGH 19, PENNSYLVANIA
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
505 Pearl Street
BUFFALO, N. Y.

^ected
to devote more time to this new
medium. His place is being filled by Douglas
Collins, chairman of British Lion Corp. Another
resignation from the studio company
has been Sir David Cunynghame, who has
been succeeded by Sidney Gilliatt, already
on the board of directors of the parent
compony.
• * •
More exhibitors apyjjear to be playing
British films in preference to American or
foreign. This seems the general impression
judging by some figures issued by the Board
of Trade based on the quota returns sent
in by all British theatre owners. These show
that on the basis of a British quota of 30
per cent, two of the main circuits—the Rank
Organization and Associated British Cinemas
—have achieved a quota each of 37 per cent
for first features, while the average independent
exhibitor showed a quota of 31.8 per
cent for first features as against 29.3 per cent
the previous year.
The word "British" has a wider meaning
over here than in the U. S. It covers all
films that are made in the United Kingdom
or Commonwealth that are available to receive
Eady money. The films would naturally
include "The Bridge on the River Kwai," all
the MGM pictures made at Boreham Wood,
the Bob Goldstein productions for Fox, and
every Anglo-American production that has
been produced during the last few years.
i^—i
By lANTHONY GRUNER
These reasons apart, today there is no
fear or stigma attached to a "British" program.
Patrons decide whether they will go
to the cinema based on the oldfashioned
"grapevine," pre.ss reviews and other factors;
nationality has nothing to do with it.
Associated British Cinemas circuit always
has been showmanship-minded. Under Jack
Goodlatte, managing director of the company,
and his general manager. Bill Cartledge.
ABC managers always have been encouraged
to develop publicity, public relations
and house managership—or in Goodlatte's
OW11 words "good housekeeping." Last
w-eek at a luncheon attended by C. J. Latta
and ABC executives, to present prizes to
the three managers who had topiped the U.st
in the company's showmanship contest,
Goodlatte urged the tradepress to keep in
the closest liaison with the individual cinema
manager. This was important, he said, not
only to encourage the showmanship activities
of "these boys," but to give the managers
confidence in themselves and in the future
of the business. Later, Bob Parsons from
the Apollo, Ardwick; Douglas Adams of the
Regal, Kirkcaldy; and Nat Matthews of the
Leytonstone Theatre, received cash awards
for being the three best showmen of the
year. The following day the full reports of
the luncheon plus the telling words of Goodlatte
were carefully underlined in all the
trade journals.
When .singer Frankie Vaughan returned to
London after his triumphant U.S. tour, he
received the full VIP treatment. Not only
was he met at London airport by Herbert
Wilcox and Anna Neagle for whom he is
contracted, but all the executives of Associated
British Picture Corp., from C. J. Latta
downwards, were waiting to say welcome
home to the hottest star in the Elstree
firmament. None can remember when a
British actor has received such a tribute
from the heads of the film industry. Wilcox
and Neagle, who are distributing all thenfilms
over here through Associated British
Pathe—the release subsidiary of ABPC—expect
that the premeire of Vaughan's latest
film "Wonderful Things" will be held in a
month or two. The fUm, described as "a
comedy drama with music" was produced
by Miss Neagle and directed by Wilcox.
Three industry personalities joined forces
last week to set up a new exhibition-distribution-production
company. They are Ken Rive,
managing director of Gala Films; William
Boxer, leading South African exhibitor and
distributor; and producer's representative
Ben Rose. Boxer, who is chairman of the
new company, intends to build an ultraiHxury
theatre in London for showing Continental
films, whilst Rive will continue to
be managing director, with Rose taking over
the international side of the comjmny's activities.
According to a statement from the
three "the future policy of Gala will be to
expand the distribution of its films and also
to take part in financing certain productions."
BROAD\N Ay
f^oOD to see the mobs going into the
Broadway theatres during this Easter
vacation period when the kids are out of
school. Practically every theatre had waiting
lines. And the Music Hall— well, the lines
stretched from 50th and Sixth avenue aixjund
the block and back to Sixth again. • • •
Mori Krushen, UA exploitation manager, has
been promoting "Paris Holiday" in Canada
and has returned from Montreal. • • • Dance
director LeRoy Prinz, who guided the choreography
for 'Sayonara," was in for a week's
stay. • • • Warner Bros. wUl entertain the
officer per.sonnel of the Office of Information
of the Air Defense Command at a screening
of "No Time for Sergeants" at the home
office April 24. • • • Gil Golden, WB national
advertising manager, finished a week of home
office parleys and headed back to the studio.
' * • Arthur Pi-eed, whose "Gigi" will open
in mid-May at the Royale Theatre, also
returned to Hollywood after .spending two
weeks at the MGM home office. * • • Cecil
Maitland and D. King of MGM's London
studio legal department were in. • • • Card
Walker, Walt Disney vice-president in charge
of advertising and sales, was huddling in
New 'Vork with Buena Vista chieftains.
It looked as if the whole industry turned
out Tuesday night (8) for the showing of
Cinemiracle's "Windjammer" at the Roxy.
Although tagged as a press preview, every
company was represented. * • Ed Hale of
Buena Vista's exploitation-publicity department
was in Boston for the world premiere
of "Stage Struck." * • • Samuel Goldwyn jr.
made a fast trip to the coast and back again.
Young Goldwyn's "The Proud Rebel" has
been selected as the Movie of the Month for
June by Parents' Magazine. • •
Max Bercutt,
who will supervise all phases of merchandising
on Warners' "The Old Man and
the Sea," was here from the coast conferring
with department heads. * * » Edwin Miller,
entertainment manager of Seventeen magazine,
and Ralph Martin of the advertising
department are eyeing production at the
studios.
Fred Clark, featured in "Romanoff and
Juliet" on Broadway, left the cast to go to
Hollywood to play a leading role in "Aimtie
Mame." which Rosalind Russell is filming
at Warner Bros. Ray Walston also took a
leave of absence from the hit play, "Who
Was That Lady I Saw You With," to go to
Hollywood to play his original leading role
in the screen version of the musical, "Damn
Yankees," in which Gwen Verdon, who quit
her starring role in "New Girl in Town," will
be co-starred, also in
her original stage role.
* • * Red Buttons has returned to New York
following the completion of his second picture,
"Imitation General," made at MGM.
Roger Vadim, discoverer and former husband
of Brigitte Bardot, sailed for Europe on
the Giulio Cesare Tuesday (8) after signing
a deal with Columbia Pictures which will
give the company the services of himself, Miss
Bardot and producer Raoul Levy through
1960. He directed "And God Created Woman"
and the forthcoming "The Night That Heaven
Fell."
• • * Gene Evans left for London to
E-4 BOXOFFICE April 14, 1958

star in "The Giant Behemoth," which David
Diamond will make for Allied Artists release.
• * * William McGarry, MGM writer,
arrived from Paris April 8 and Roy O. Disney,
president of Walt Disney Productions,
and Jester Naefe, German film star, arrived
from Europe on the United States Thursday
(10'.
t"
David Niven arrived from the coast Thursday
1 10) to start a tour of ten cities on behalf
of "Around the World in 80 Days." He
will be accompanied by Bill Doll, Todd organization
press representative. • • Etoris
Day, starred in "Teacher's Pet" at the Capitol.
Phyllis Kirk, star of MGM's "The Thin
Man" TV series, and Helen Rose, MGM
clothes designer, all got in from Hollywood
Thursday (10 1. Joan Crawford will act as
special honorary chairman for the entertainment
industry for National Sunday
School Week, to be observed April 14 through
20. • * * Gai-y Crosby, stationed in the U. S.
Army in Earope for the past 16 months, arrived
in New York en route to Virginia Military
Institute to film special sequences for
Jerry Wald's forthcoming "Mardi Gras,"
which 20th-Fox will release.
9
Anita Virga, director of sales promotion
for Original Crispy Pizza Crust Co., will become
the bride of Frank J. Scelza in New
York City June 15, which also is the bride's
birthday. * * * Cinema Lodge will hold its
President's Luncheon Thursday (17) at the
Hotel Astor. Event will honor retiring president
Bob Shapiro and welcome the new president.
Joe Rosen, • • * Producer Joe Pasternak
will serve as a judge in the forthcoming
Miss Rheingold contest which starts April
21 . . . Howard Schreiber, son of Sol Schreiber,
MGM-TV operations director, will be bar
mitzvahed on Saturday (19) in the East
Meadow Jewish Center, East Meadow, L. I.
• • Martin Ritt, director of "The Long,
Hot Summer," is in town to test Broadway
performers for roles in "The Sound and the
Fury." * * • William Castle, producer-director
of Allied Artists' "Macabre," has set
off on an exploitation tour.
Marilyn Weiner, formerly of Screen Gems
and RKO Teleradio Pictures, has been appointed
press representative for National
Telefilm Associates' public relations department.
* » » The success of the Saturday
morning showings of "The Bridge on the
River Kwai" has caused Columbia and the
Palace to schedule additional shows for May.
Programs have been set for May 3. 10. 17. 24
and 31. One teacher or sponsor is admitted
free with each group of 20. The admission
price is 90 cents each for groups of 20 or
more from a school or organization. • »
Bob Morin. formerly of Associated Artists
Productions, has joined National Telefilm
Associates national sales department as an
account executive. • • • Rank's Irving Sochin
returned from a midwest tour. • • Anthony
Franciosa left for Rome to prepare for his
role in Titanus' "The Naked Maja."
Eric Rose, who has been manager of the
Colony Theatre, has been transferred to Detroit
as manager of the Trans-Lux Theatre
there.
George Eldredge and William Pawcett
have been added to the cast of Allied Ai-tists'
"Stallion Trail."
BETWEEN THE LINES
Regarding Promotion
THAT exhibitors are becoming more and
more interested in ways and means of
boosting business in their theatres was
evidenced at the recent conventionette of
the Theatre (Owners of America in San
F^-ancisco. Joe Alterman. TOA's assistant
secretary and office manager, who attended
the sessions, reported that the business
building forums were packed and that
"they didn't want to quit" when it was
time to adjourn.
One afternoon, he said, the meeting
room had to be vacated by 5:45, but the
conventioneers were so absorbed in the
swapping of ideas that they finally had to
leave against their will. The session could
have gone on for hours.
Alterman said that veteran exhibitors
told him that never in their long experiences
in the business and attending conventions
had they witnessed such a desire
to give and take new exploitation ideas
and to discuss theatre promotion in general.
This is a good sign. And we noted the
same enthusiasm at the
national convention
of Allied States Ass'n at Kiamesha
Lake, N. Y., and at the drive-in convention
in LouisvUle. But effective promotion is a
continuous chore and should not be emphasized
only when patronage is off. It's
a never-ending duty.
•
More of the Same
APROPOS of the above, we dropped in
for a chat with Charles Reagan the
other day. The former sales chief of MGM
operates theatres in Denver and in and
around Indianapolis and he reported that
business in his houses was good. And he
made this observation: If exhibitors would
exert the same amount of effort in promotion
that the studios have exerted in turning
out the current crop of good pictures,
everybody would benefit.
Reagan said that more than $100,000
had been spent in the last couple of years
to improve and modernize his theatres and
that in every instance business picked up
when the improvements had been made.
Research has proved that to be the case
in practically every other theatre that does
some streamlining, he said. Good promotion
and comfortable surroundings go
hand-in-hand in boosting business, Reagan
stated. And the managers of his houses
have been instructed never to relax in
exploiting each and every picture.
People today, in a majority of instances,
live in comfortable homes with all the
modern conveniences and gadgets that go
with them. Families will not leave such
comforts to attend a badly equipped, uncomfortable
theatre no matter what the
feature attraction may be; and if they do.
the chances are that they will not repeat
their visits.
The New Salesman
THE magazine .salesman may be
By AL STEEN
replaced
by a new kind of door-to-door peddler
if toll television becomes a reality. So here
is a pMDSsible look into the future. A salesman
rings a bell and the hoasewlfe comes
to the door.
SALESMAN: How do you do.
I'm a .subscription
sale.sman for Skia-Vision.
WIF^: Sony. I can't take on another system.
I already have Slot-o-Set. Scramble-
Vision. Phono-Meter and Code in the Head.
And ju.st this morning I bought a gimmick
that's able to de-code all the systems.
SALESMAN: I don't think that's possible.
Somebody sold you a bill of goods.
WIFE: Maybe so, but when the salesman
mentioned my part of the country, I
couldn't resist.
SALESMAN: What is your part of the
country?
WTFE: I come from the Dakotas.
SALESMAN: That explains it. He didn't
say Dakota—he said de-coder. The words
sound alike. South de-coder. North decoder.
WIFE: Maybe you're right. But right now
I'm following a soap opera about a fluteplayer
on Scramble-Vision and I won't subscribe
to anything else until it's finished.
SALESMAN: WTiat's the name of the soap
opera about a flute-player?
WIFE: John's Other Fife.
SALESMAN: Sorry, but we just bought the
rights to that opus. Prom now on, it will
be on Skia-Vision.
WIFE: Okay, where do I sign?
•
Chain Letter
^JJE received the following chain letter in
the mail the other day. It might be
a scflutlon to a problem. Anyway, here It
Is:
"This chain letter was started by an exhibitor
in the hope that it might relieve the
product situation.
"Unlike most chain letters, this does not
cost anything. Simply send a copy of this
letter to five other exhibitors. Then ship
the print of the picture you just completed
showing to the showman whose name is at
the top of the list and add your name to
the bottom.
"When your name comes to the top of
the list, you will receive 11.236 feature pictures
with no worries about print shortages
or availabilities.
"Do not break the chain. One theatreman
did and got nothing but "The Horn
Blows at Midnight.' starring Jack Benny."
Drive-In Prints Ordered
NEW YORK—United Artists has ordered
special high key prints for drive-ins of
"Thunder Road." DRM production starring
Robert Mitchum, according to James R.
Velde, general sales manager.
BOXOFFICE ;: April 14, 1958 E-5

. . John
. .
ALBANY
Newspaper copy on the benefit premiere
April 15 of "The Bridge on the River
Kwni." for the Variety Club's Camp Tliacher
fund broke Saturday (5K Prices will be. orchestra.
S2.25; balcony. $1.75; loges and orchestra
dress circle, $5. Chief Barker Samuel
E. Rosenblatt said that Variety men had
pledged the purchase of $1,000 in tickets, and
the tent hoped to net $2,500 from the benefit.
The committee consists of Jules Perlmutter.
Elias Schlenger, Lewis A. Sumberg.
Invin Ullman and Rosenblatt.
Chief Barker Samuel E. Rosenblatt stated
the report of a $30 pledge, to be liquidated
over a three-year period, from each memljer,
in connection with negotiations for the purchase
of a three-story and basement brick
building at 316 State St. as a new Variety
Club home, was in en-or. The amount which
would be sought from memt)ers. to be paid
at once and u.sed as a "down" deposit on the
structure is $25. Part of the space might be
rented to other organizations. Rosenblatt
said that Tent 9 probably would move from
its present rooms on the mezzanine of the
Sheraton-Ten E>-ck Hotel within two month.';.
The rental of this layout is too high for the
amount of use which the club gives.
Morris and Raphael Klein, owners of the
Jericho Drive-In, Glenmont. requested the
town of Bethlehem to extend its curfew hours
from midnight to 1 a.m. Monday through
Saturday, and from 11 pjn. to midnight Sundays.
The Kleins made their plea at a public
hearing in the Town Hall Friday (11). The
town board already had received a petition
favoring the extension of hours. After the
Jericho opened last June, the Kleins found
it almost impKissible to screen two full shows
nightly, especially during the early part of
the summer, and keep the curfew.
Sid Kulick of Bell Film Exchange, New
York City, was in selling "Angels of Darkness"
and other independent product. He
attended the preview of "No Time for Sergeants"
at the Madison Theatre, and the
monthly meeting of the Variety Club. He
said the recent release of "blockbusters" had
helped to hypo business generally. Among
exhibitors at the screening of "Sergeants"
were George Thornton and wife. Johnny Capano,
F. Chase Hathaway, Joe Miller and
Leonard L. Rosenthal and wife.
The Indian Ladder Drive-In near Thacher
Park presented roses to the first 50 women
on reopening night. Don Hallenbeck is the
owner . . . Tremendous business for DCA's
combo. "Rodan!" produced in Japan, and
"Hell in Korea," was reported by salesman
Rudy Bach on a trip to Albany. The dualer,
backed by a saturation campaign on WRGB-
TV, Schenectady, did so well at the Strand
that tt was moved to the Ritz. It outgrossed
Don Wilson, who operates
costlier releases . . .
the Border Drive-In at Chazy, made the long
trip to Filmrow Monday. Others swinging
through the exchanges included Sylvan Leff,
Phil Baroudi and Arthur J. Newman . . .
John Wilhelm. 20th-Fox salesman, vacationed
in Buffalo and New York.
Edward J. Wall, former director of advertising
and publicity for Paramount Pictures
upstate, is now serving as assistant secretary
and selling agent for a 30-apartment cooperative,
to be built on a site adjoining the
Wolfert's Roost Country Club and diagonally
across Van Rensselaer avenue from
Dutch Village. He lives in the latter, with
Mrs. Wall and daughter Pat. The president
of the company operating Dutch Village
heads the new corporation, whose $1,500,000
project is the first of its kind hereabouts.
Work will start in three months. Wall is an
old hand at realty, having been owner of
his own agency in Odes.sa, Tex., and later
having worked in Paramount's realty department
at New York.
. .
Highway construction work delayed the reopening
of Kallet's Drive-In at Utica, possibly
until mid-April . Benton-Schine Corp.
of Saratoga County has been dissolved. John
P. McAvoy. Spa attorney, recorded the certificate
with the secretary of .state.
ROCHESTER
•The Fine Arts, Rochester's new art house,
will open April 24 under the management
of Seymour Nussbaum, who for five years
has managed the Cinema. The Fine Arts is
the former Rexy and is located at South
Avenue and Gregory street. The interior has
been partly rebuilt to accommodate a new
.screen and projection .system and new widely
.spaced seats. As in many art theatres, there
will be a coffee lounge, where demi-ta.sse will
be served. Nu.s.sbaum. a native of Bradford.
Pa., has worked in theatres for many years
in his home town and in Olean and in Chautauqua.
He came to Rochester to manage the
Cinema when Maury Slotnick and Philip
Cohen were operatmg the house, and remained
when John Martina took over the
property a few years ago. The Rexy building,
owned by Carol Fennyvessey. has been
closed for several years and remodeling was
begun on the inside about two years ago.
Lester Pollock, manager of Loew's, put on
his annual Easter cartoon and prize show at
10 ajn. Tuesday, April 8 when he showed
the kids 20 cartoons and once again promoted
$600 in prizes from Noah's Ai-k stores
. . . Will R. Corris. former manager of the
Lyceum and Auditorium theatres, celebrated
his 80th birthday on Sunday (6i. Corris sat
it out at his home. 348 Mt. Vernon Ave.
"What is there to celebrate about an 80th
birthday?" he wanted to know.
The Central Drive- In on the Long Pond
road reopened for the summer April 5. The
North Park. Lake Shore and Washington outdoorers
also are now open . Martina,
who operates the Cinema, said "Sayonara"
ran as strong at the boxoffice in its fourth
week as it did at the beginning of the run
. . . "First run in Rochester and never shown
on TV," is the way Schine's Monroe advertised
its Easter Vacation Show, which was
made up of "Susannah of the Mounties"
with Shirley Temple and Randolph Scott
and Gulliver's Travels, full-length cartoon
musical.
Employes of the Eastman Kodak Co. in
Rochester, men and women, received a total
of $343,100 during 1957 for suggestions used
in the business. The total was within $7,000
of the record amount paid by the company for
suggestions in 1956. The company's suggestion
system, which was begun 60 years ago, is one
of the oldest in the country. It is designed
to reward Kodak people for ideas that improve
products or manufacturing methods,
reduce costs, or increase plant safety. During
1957. Kodak people submitted 40.700 suggestions,
of which 15,700 were approved.
BUFFALO
Tf the late Mike Todd were still alive, Buffalo
might lose its well-known drama
critic, Ardis Smith of the Evening News. It
Is reported that Todd wanted to hire him
to work on "Don Quixote," which Mike
planned to produce and which has now been
cancelled. When Todd visited here last winter.
Smith in an afternoon conference, a.sked
Todd about his conception of the character
of Don Quixote. Four hours later they still
were discussing the subject. It is understood
that Todd was .so impressed with Smith's
ideas that he .said. "I want you to come and
work with me on this."
Schine's new Eckel Theatre in Syracuse,
home of Cinerama in that town, is using
ads in the Rochester papers. The most recent
one pointed out the fact that tickets
to see "This Is Cinerama," were on sale in
Kodak Town at the Monroe and Riviera theatres,
the Sheraton and Seneca hotels and
the Edward department store . . Art activities
.
in Buffalo will be photographed with-
in the next few months under the auspices
of the U.S. Information Agency for a 20-
minute film which will be shown throughout
free Europe. The film will be produced by
Dynamic Films of New York.
Bill Brereton, director of advertising and
publicity for the Basil circuit, made a tieup
with Sattler's big department store through
which the Lafayette's Easter week attraction,
"Snow White and the Seven Dwarfs." got a
big splash in a page ad in return for a number
of pa.sses. which were presented to the
first castomers in Sattler's children's departments
on a certain morning . . . Buffalo
friends of Leon Serin, former manager of
the Center downtown, were glad to hear
of his promotion to a district managership
for American Broadcasting-Paramount Theatres.
Serin, now manager of the Paramount's
Tower. Nixon and Roosevelt in Philadelphia,
now will supervise also the AB-PT houses
in Poughkeepsie and Newburgh.
.
The Basil neighborhood theatres, the Victoria.
Colvin. Varsity and Strand, presented
"The Ten Commandments" for nine days
and reported busine.ss was excellent
All the big drive-ins in this area opened
for the summer April 5, including the Broadway.
Buffalo. Delaware. Lake Shore, Niagara,
Park and Wehrle. The Sheridan had been
open all winter and the Star also had been
open as had the Aero. Cooperative Theatres
of Buffalo, of which Myron Gross is manager,
again is booking all the outdoorers
except the Aero.
Arnold Van Leer, field representative for
Paramount in the Boston, Albany and Buffalo
exchange areas, who replaced E. J. Wall
in the same position the first of the year,
was here working on "Teacher's Pet." in
which three Buffalo newspapermen. Ardis
Smith. W. E. J. Martin and Bill Barney,
worked during its production in Hollywood.
The Starlite Drive-In near Rochester has
reopened for the summer and is advertising
a.s special features a free TV lounge and
Rochester's "biggest kiddies playland"
"A Man Called Peter" was shown in
. . .
the
Aurora Theatre in East Aurora on Good
Friday at 2 p.m. under the au-spices of the
East Aurora Kiwanis Club. Students in
grades 5 through high school attended.
E-6 BOXOFFICE April 14, 1958

. .
. . Dave
. . . Shoppingtown
. . The
PITTSBURGH
Oamuel M. Gould, 70, a well-kiiown theatre
owner here for 40 years, died in his
Ai-cadia Theatre on the north side Monday
night (7). He collapsed
in the theatre
he owned for 30 yeai-s
and was dead of a
heart attack on arrival
at Allegheny
General Hospital. Sam
began his career as a
clothing merchant In
McKees Bocks. Forty
years ago he bought a
film house on East
Ohio street and renamed
Sam Gould it the Gould.
In the years that fol-
lowed, he bought four more theatres, including
the Arcadia. Others were at Ambridge
and Ellwood City. He is survived by his
wife Elizabeth.
IVIike VVellman, manager of the Hickory
Drive-In in the Sharon area published a notice
that this theatre is at the disposal of
all churches, fraternal and civic organizations
in the vicinity any daytime, weekdays
or Sundays, for church services, social gatherings
or meetings without charge, and he
will arrange benefit shows for worthy causes.
Awaiting compeuisation from the state for
property taken in a highway project are two
outdoor theatres on Route 68 near Butler.
The Hill-Top and Geibel's drive-ins were
closed midseason in 1956 when the highway
was torn up. The Hill-Top wiU inaugurate
its 1958 season this weekend, according to
Robert Trautman, owner, who with his
daughter Helen Louise were on Pilmrow. The
Hill-Top, which was opened in 1952, has a
new entrance and other improvements. Reports
are that Jim Geibel will not open his
ozoner until he has made a settlement with
the highway department for property damages.
It will soon be two years since this
theatre was forced to close because of the
highway shutoff.
The SW Rowland Theatre at Wilkinsburg
this week was posted with two giant signs
which aimounced that the building is for
sale. Only a few years ago four theatres
flourished in this east borough . . . Closed
during the winter, the Lincoln Theatre at
Rimersburg has reopened for part-time operation
. . . Werner "Fuzzy" Lund, again operating
the Lund Theatre at Carmichaels,
reports his father, retired exhibitor John
Lund, wUl sell his new home at Lantana,
Fla., and come to Carmichaels to manage
the theatre.
.
Ed Good, Pittsburgh Film Service shipper,
is enjoying better health as the spring
weather improves. He's the oldest in service
in the film industry here, this being his 47th
year and he's going strong. Most of the time
he has been with Exhibitors Service . . .
Frank J. "Bud" Thomas, booker and buyer,
now is representing Bernard H. Buchheit's
Rustic Drive-In in the Greensburg-Mount
Pleasant area . . . Bill Demos has closed the
Manos Theatre at New Cumberland
"The Biggest Show of Stars for '58" is the
title of the extravaganza of recording personalities
due April 23 at the 'Warner Theatre
in Erie . . . Sam Galanty, Columbia district
manager, who is being honored In a
. .
billing drive April 18 through June 26. conferred
here with three managers, Prank Silverman,
PitUsburgh; Sam Weiss, Cleveland,
and Phil Fox, Cincinnati . Pittsburgh Film
Service, operating recently with only two
shippers, returned Frank Ray to the payroll.
It's good to have the 46-year veteran of
Filmrow back on the job . Kimelman,
Rank Organization district manager, trade-
.screened "Hell Drivers" and "Robbery Under
Ai-ms," the latter a fine color photoplay from
Austi-alia.
F. D. "Dinty" Moore, booker and buyer for
the Manos circuit, was back on the job after
two weeks off for a cruise to 'Venezuela . . .
The Tri-State Drive-In Theatre Ass'n is
using a 24-inch ad every other Monday on
the first page of the magazine section of the
Post-Gazette.
. . S'W's veep and director
James Lynch, Bridgeville exhibitor 30 years
ago, now 77, is retired, but still follows baseball.
Half centui-y ago he played a lot of independent
baseball and
new
later managed district
teams .
of operations for Philadelphia and Washington
zones, Frank J. Damis, in the early 1930s
was local film buyer and assistant zone manager
for the 'WB circuit organization . . .
Lookalikes: Jack (TV) Paar and Emie (Associated
Theatres) Stern . . . Jake Soltz, "the
old original," and son Sid, who were forced
out of exhibition when the so-called redevelopment
authority took over many Lower
Hill city blocks which included their Rhumba
Theatre, are said to be seeking a local theatre
for lease or for sale. Here's hoping they
locate one that will be profitable.
. . .
After many weeks of "patroling" Filmrow
alleys, teamster persuaders or overseers did
not make appearances and "all's quiet" in
the shipping service departments of the local
industry George "Wasko, Portage businessman
and exhibitor, recently re-elected
to
his sixth term as president of Portage Development
Ass'n, has been continued in office
for a sixth tei-m as president of the
Mainline Industrial Development Ass'n which
will work closer this year with the Greater
Johnstown program of modernization.
Enright at Pittsburgh
Doomed to Be Wrecked
PITTSBURGH—This city's largest capacity
theatre, the S'W Enright in East Liberty, is
to be demolished. Leases will be terminated
June 30 and irrunediately thereafter the 2,231-
seat theatre w'ill be razed. This theatre had
been dark for upwards of two years except
for two closed-circuit television fights. Last
year the property in the rear was turned into
a parking lot and it is expected that the theatre
site also will be a parking lot by late
summer.
Two Theatres to W. W. Pate
ME"y^niSDALE, PA.—T. J. "Jess" Cramblett
has leased the Roxy Theatre here and
the Village at Salisbui-y to W. W. Pate of
Meyersdale. The beautiful modern 'Village recently
went dark while the local Roxy has
continued in operation up to the transfer
from Cramblett. Pate will amiounce future
plans for the Village at an early date.
United Artists' "Goya's Naked Maja" was
adapted from Talbot Jennings' original story
by Albert Lewin, Georgio Prosperi and Oscar
Saul.
SYRACUSE
Cam Gilman, manawer of Loew's State,
was
publicity chief for the Tigris Shrine circus
April 7-12 in the Jefferson Street Armory
Theatre is running matinees
with its return at popular prices of
"Around the World in 80 Days" ... All five
Syracuse drive-ins are now open—the Sallna,
operated by Redstone; LakeShore, Dewitt
and North, all operated by Slotnicks, and the
Kallet Drive-In . road company of
"Auntie Mame," starring Sylvia Sidney, will
play matinee and evening performances April
23 at Loew's State. The Pompeian Players of
Our Lady of Pompeii Church will present
"Guys and Dolls" at RKO Keiths May 5,
6, 7. The Onondaga Symphony orchestra
will present a children's concert at 10:15 ajn.
Wednesday at Keiths.
Bill Britcher, 84-year-"young" doorman at
Keiths, w"as given a birthday party by coworkers.
He's been at Keiths since 1947 . . .
Harry Unterfort, zone manager of Schine
Theatres, in cooperation with the Merchants
National Bank & Trust Co., .sponsored a
"SnO'W White" coloring contest in connection
with the Easter showing of the film. The
bank presented $250 in savings bonds, the
theatre gave 50 tickets as prizes.
New Regent Square Aims
To Offer Quiet Comfort
PITTSBURGH—Tlie Regent Square Theatre,
Edgewood, extensively improved and
modernized in recent weeks, was reopened
under new management April 10. There will
be no concession counter or popcorn machines
on the premises, and the policy will
be to serve the best in film entertainment
without the dirt, noise, hustle or bustle, and
the shuffling ai-ound which is so noticeable
at some theatres.
Archie Fineman, who first operated this
theatre under lease when built a number of
years ago, has returned to this house in partnership
with Samuel Fleishman, former
manager of the independent Regent Square
Theatre. The only neighborhood house in the
area that has been greatly improved in recent
years, the Regent will open six evenings
w^eekly, with no Sunday exhibitions.
Rites for Mrs. Vincent
NEW YORK—Funeral services were held
Wednesday (9i for Mrs. Walter Vincent, 79,
former actress and wife of Walter Vincent,
president of the Actors' Fund of America and
former exhibitor and motion picture company
executive. Mrs. Vincent died of a heart attack
at Mount Sinai Hospital. Interment was In
Kensico Cemetery.
Keystone State Premiere
PITTSBURGH—Buena Vista's "The Light
in the Forest" will have a Pennsylvania saturation
booking opening July 2. All prints
will be in service in Pittsburgh and Philadelphia
area key theatres.
"80 Days' at Uniontown, Pa.
UNIONTOWN, PA. — The Million Dollar
State Theatre here, a Manos circuit operation,
was improved and modernized for the
exhibition of "Around the World in 80 Days,"
which opened April 10.
BOXOFFICE April 14, 1958
E-7

. . The
. . The
. . Leon
. . John
. . Sam
. . Ronnie
PHILADELPHIA
/^harles B«aky ts taking over as executive
manager of Trans-Lux as successor to
the late Charles Judge. Beaky was Judge's
longtime assistant . . . Bill Brooker. long publicist
for Paramount, is now free-lanolng . . .
Harry Brlllman has joined Tin-State Booking
and Buying Service after resigning his
Murray Welner,
post with Screen Guild . . .
formerly a partner of Lewen Pizor, was recuperating
in Jefferson Hospital after an
operation.
The Variety Ttnt 13 committees for the
year are (first najiied are the chaimieni:
Alfred J. Dovis
Sam Goldmon
Robert Adelman
Sam Alesker
Williom Banks
David Brodsky
Jock Drucker
Jock Engel
Jock Feldmon
Ben Fertel
Ben Goldfine
Jock Gfeenberg
Normon Silvermon
Monuet Album
Leo Beresin
Wilhom Doyle
Mortin Ellis
Mike Felt
Lester Wurtele
Williom Bonks
Sylvan Cohen
Sam Diomorxi
Jock Greenberg
William Londisburg
Hoi Marshall
Williom Bonks
Edword Emanuel
Stonfon Friedman
Mortin B. Ellis
Robert S. Morcus
Rolph Pries
House-Enterlainment
Mel Koff
Robert Jower
Paul Kliemon
Williom Moddon
Rot>ert Marcus
Williom Mocloir
Ralph Pries
Horry Romoin
Irvin Silver
Norman Silverman
Dove Supowitz
Chorles Zogrons
WeUare
Membership
Publicity
Finance
Poul Kliemon
Williom Londisburg
Harold Lefkoe
Rolph Pries
Lester Wurtele
Chorles Zogrons
Williom Madden
David Milgram
Rolph Pries
Norman Silvermon
Edward Skyonier
Ed Gollner
Poul Greenhaigh
Robert Jower
Ralph Pries
Gene Tunick
Chorles Zograr\s
.
A. J. Vanni has been placed in charge of
Stanley Warner hou.ses in Chester and West
Chester while Bernie Brooks has taken charge
of the company's first runs, In a realignment
of duties . President Jack Harris reported
that
.
Andrew "Budd" Freeman has joined
Screen Guild as branch manager . . Irv
.
Blumberg, formerly tub-thumper for Warner
Bros., is doing video promotion with WFIL-
TV.
. . . Commander
The Natalie Drive-In, Mount Carmel. is being
serviced by Milgram
Francis Kane was in town in the interest of
MGM's "Underwater Warrior" . 'Variety
auxiliary held its seventh armual donor
luncheon recently at the Bellevue-Stratford
Hotel. The club's Heart Award was presented
to Taylor Grant. WRCV-TV news reporter
. . . "The Abominable Snowman" was advertised
in local papers—through a typographical
error—as "The Abominable Showman"
. Lehigh Theatre has been
leased by Albert Frangicetto.
Small bottles of Imported French F>erfume
were given to the lady patrons on the opening
day of "Paris Holiday" starring Bob Hope
at the Stanley Wai-ner Mastbaum Theatre.
. .
Al Connelly has sold his long established
F^lmrow drug store and luncheonette at 13th
and 'Vine to Nat Cohen . Rudy Bond, former
local newsboy and Little Theatre actor,
has a featurel role in the United Artists film
"Run Silent, Rim Deep," starring Clark
. . .
Gubk' and Burt Lancaster William C.
Hunt, prominent New Jersey exhibitor, is In
the Atlantic City Hospital for a checkup.
. .
William Whyte, manager of the Stanley
Wiuiier Oi-pheum, is leaving to rejoin the
Neil Hellman circuit of drive-in theatres .
Pete Love, owner of the Somer's Point, N. J.,
theatre, has sold it for conversion into a legitimate
theatre thi.s spring . . . Philadelphia
comedian, Mickey Shaughnessy, who Is the
comedy hit of MGM's "Don't Go Near the
Water, " is the headliner at the Latin Casino
Local film man Dave Rosen booked his
. . .
Italian pictuie, "The Ten Commandments,"
Into the Cameo Theatre, New York City.
George Resnick has handed over operation
of Uie Ca>'uga to Harry Perelman . . . Motion
Picture Associates ran two benefit shows
of "South Pacific" March 30 at the Midtown.
Lester H. Wui-tele, Columbia manager,
was chalrnian of the event, aided by committee
members George T. Beattie, Alfred
J. Davis, and Charles Zagrans . Serrln,
who had been managing Paramount theatres
here i Roosevelt, Nixon and Tower), has
been promoted to district manager. Thus he
has added to his string of theatres in Newburgh,
Poughkeepsie and Glens Palls, (all
in eastern New York).
Harrison Is Distributor
Head of Hospital Drive
NKW YORK—Alex Harrison, 20th Century-
Pox genei-al sales manager, has accepted appointment
as national distributor chairman
of the Will Rogers Memorial Hospital at
Saranac Lake, N. Y., It Is announced by A.
Montague, president.
"Harrison fills the chairmanship to which,
for the past eight years, the late Charles
Feldman was so sincerely dedicated," said
Montague, "and It is in the Feldman tradition
of service and progress for our hospital
that the first official act by Harrison in his
new capacity is the inauguration of the 1958
health program of the hospital.
"Plans of this program, now getting under
way and already endorsed by all distribution
companies. Theatre Owners of America,
National Allied and the unions and
guilds, call for offering free chest-check examinations
for all employes in the Industry."
The National Tuberculosis Ass'n across the
country Is cooperating with the hospital in
the health survey. NTA facilities and personnel
wUl service the examinations, and the
Industry's distributor and exhibitor organizations
will direct the program.
Pepsi-Cola Unit to
London
NEW YORK—Pepsi-Cola's contingent to
the London convention of 'Variety Clubs International
will leave here Wednesday (16i
by air. The group will consist of Herbert L.
Barnet, president; Charles N. Baker, vicepresident
In charge of national accounts and
syrup sales, and Norman Wasser. manager of
the theatre sales division. A dinner and cocktail
party for approximately 1,000 conventioneers
will be Pepsi-Cola's contribution to
the convention.
Reopen at Phoenixville
PHOENIXVILLE, PA.—The newly renovated
Colonial Theatre here was reopened
recently with more than 300 persons in attendance.
The house, managed by Philip S.
Wall, has new carpeting, new widescreen,
lighting fixtures and interior redecorations.
WASHINGTON
/^lark Gable and wife planed in with Jack
Perlberg In behalf of "Teacher's Pet." A
luncheon stop on Capitol Hill was followed
by a meeting with President Eisenhower at
the White House. In the evening Jay Carmody,
drama critic of the Star, hosted a
screening of the film at MPA followed by
. . .
a buffet supper . Galanty, Columbia
district manager, spent a week attending
Raymond
meetings at the home office
Bean, Hanisonburg Drive-In, came in to
confer with Harley Davidson.
Natalie Wood arrived In advance of the
opening of "Marjorle Mornlngstar," appearing
at the fashion center at Woodward
Lothrop. where models displayed some of
the gowns worn in the picture . . Bennle
.
Somma. Henrico, Highland Springs, Va., was
Paramount manager
In for a booking session . . .
Herb Gillis visited accoimts in the
Roanoke area Carpenter, Radford.
'Va.,
.
was pre-assembllng a new screen
for the Hiway to replace the one damaged
by a hurricane.
Joe Gins, U-I district manager, visited
Baltimore accounts with manager Harold
Saltz . . . Bill Friedman's son celebrated his
first birthday.
. . . District
.
Jesse Smith, head booker for many years
and more recently with Equity, has joined
the booking staff at Columbia
Theatres were doing a facelifting on the
Lincoln and Republic theatres. Including
marquee repairs and repainting
Slchelman, 20th-Fox manager,
.
went
.
to
Ira
New
York over the weekend . . . Jack Hohler,
also of 20th-Fox, weekended at Mendham,
N. J.
Francis Carper, Family Drive-In, Bassett,
Va., was still ailing . . . Lieut. Carter 'Valen-
. . . Jack Seal,
tine, USMC. son of 20th-Fox's Harry 'Valentine,
will be married May 3 to LucUle
'Valentine of Lexington, Va., assistant director
of personnel at Woodw-ard Lothrop. Following
the ceremony they will head for the
coast, his new assignment
recent manager of the Circle Drive-In, Richmond,
has purchased the Middlesex Drive-
In, Warner, 'Va.
BALTIMORE
7 Stanley Baker, head of the Hicks-Baker
' Theatres, and Mrs. Baker returned from
Florida . Recher, film buyer for the
same circuit, spent a recent day in Washington,
visiting the exchanges . . . William
Dunne, formerly of the Town Theatre, is the
new assistant to Manager Tom Lynch at the
Playhouse, succeeding Tom Tiemey, who resigned
. . . Mike Rendleman of Berlo 'Vending
Co. is suffering from a knee ailment . . .
Eugene Brewer, manager of the Mayfair, was
confined to his home with a virus attack.
. .
Walter Gettinger, part o'wner of the Howard,
was In New York with Mrs, Gettinger,
The
seeing the latest Broadway shows .
Little Theatre Is due to close for a few days
to allow some redecorating and remodeling
. . . Joel Lewis, manager of the Five West,
. .
attended the premiere of "South Pacific"
Abe Bernstein of United Artists was in
. . .
town on business . The Timonium Drive-In
was the scene of a sunrise service Easter Simday
morning.
E-8 BOXOFFICE April 14, 1958

20th-Fox
MEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Of/ice— Suite 219 at 6404 Hollyiuood Blvd., Ivan Spear, Western Manager i
'Merry Andrew/ 'Henry V
Are Rated Outstanding
NEW YORK—"Men-y Aiidrew" tMGM) and
"Heni-y V" (Rank) are rated outstanding features
in the April 1 listing of joint estimates
issued by the Film Estimate Board of National
Organizations. The first is recommended
for family audiences and the latter
for adults and young people.
Pour others are rated for adults and young
people. They are: "Mark of the Hawk" (U-I),
"Stakeout on Dope Street" (WB), "Steel
Bayonet" (U-I) and "Teacher's Pet" (Para).
"The Long, Hot Summer" ( i is rated
for adults.
Jeffrey Hunter to Re-Edit
Short to Feature Film
HOLLYWOOD—Jeffrey Hunter will re-edit
a documentary short he filmed in Mexico last
The
year for release as a theatrical feature.
actor has signed Boris Petroff to take charge
of shooting the additional footage which will
consist of a story line and will have characters
inserted into the film, "The Mayan Secret."
The picture, which now runs 55 minutes,
will be lengthened to two hours.
Hunter, under contract to 20th-Fox, previously
shot "The Living Swamp," another
documentary which the studio bought outright
and released.
Three Pictures Scheduled
By Gregwal Productions
HOLLYWOOD—Gregwal Productions, the
new company formed by producer Paul Gregory
and director Raoul Walsh, has announced
three stories for filming on its first year's
program. They are "Black River," by Carleton
Seals, an oil novel: "California Passage," an
eight-part Saturday Evening Post serial by
Cliff FerreU, and Thomas Wolfe's "The Web
and the Rock," purchased by Gregory two
years ago.
"California Passage" probably will be
started when Walsh returns from a directing
assignment in Europe. Gregwal plans to produce
for both the screen and TV and also intends
to establish a contract list of players.
Taina Elg in 'Treasures'
HOLLYWOOD—Taina Elg has been
inked
to star in MGM's "King Solomon's Treasures,"
in the role of a missionary's daughter. Miss
Elg first co-starred with Gene Kelly in "Les
Girls," and recently as Glenn Ford's romantic
lead in "Imitation General."
Elast: George Jessel left for New York for
conferences with NTA executives.
Guests at Premiere of 'Windjammer
Impressed by Theatre Renovation
HOLLYWOOD—Civic dignitaries and filmland
celebrities turned out in droves to witness
the advent of a new process—a one
camera and one projection system called
Cinemiracle that presented Louis DeRochemont's
"Windjammer" at an international
premiere at the Chinese Theatre April 8.
Film and TV actor James Garner deserted
his role of Maverick to be guest emcee at the
premiere, sharing the chore of introducing
personalities to the TV and radio audiences
with Edgar Bergen, who assisted in emceeing
the event from the forecourt of the theatre.
Among those attending were Cmdr. and
Mrs. G. R. Donohue, who had an honor guard
of sailors lining the entrance to the theatre:
Mr. and Mrs. Henry Wilcoxon, Mr. and Mrs.
Charles Brackett, Carolyn Jones, Vincent
Price, Jack L. Warner, Mi-, and Mrs. Ernest
Borgnine, Marilyn Maxwell, Peggy Lee, Dewey
Martin, Mr. and Mi-s. William T. Orr, Ann
Miller. Bonita GranvOle, Jack Wrather, Charles
Coburn, Maj. George Christopher of San
Francisco, Jeffrey Hunter, Mr. and Mrs.
Milton Sperling, Marie Wilson, Bob Fallon,
Kenneth McKenna, Jeanne Grain, Paul
Brinkman, Mr. and Mrs. William Demarest,
Gale Robbins, Miyoshi Umeki.
GOLDWYN RECEIVES AWARD —
Samuel Goldwyn, left, shown as he was
presented with the Los Angeles Community
G (for generous) -Man of the
Year award by Courtland S. Gross, chest
campaign chairman, at the Red Feather
organization's second annual awards
luncheon last week. Goldwyn became the
L. A. chest's largest donor through his
$40,000 gift to Motion Picture Permanent
Charities, from which $25,000 was allocated
to the chest.
Pi'emiere guests were also treated to the
Chinese Theatre's brand new look after having
undergone a $500,000 interior renovation
expressly for the opening of Cinemiracle. It
was completely modernized, with new seats,
new carpeting, new decorations, new projection
booth, and, of course, the new huge
wrap-around screen extending from the floor
to the ceiling of the auditorium, plus the
newest type sound installation known as the
transistor sound system with 21 horns installed
in the theatre to give the latest In
stereophonic reception.
Twentieth-Fox has launched special screenings
of "The Young Lions" to reach new
groups of opinion-makers. The Westwood lot
was invaded Thursday (3i by high school
and junior college principals, political science
teachers and newspaper editors, representing
65 southern California schools.
Before his death. Producer Al Lichtman
arranged screenings for special groups, and
Director Edward Dmytryk and production
chief Buddy Adler are carrying thi-ough with
the idea. Before "Young Lions," a similar
screening was held for Jerry Wald's "The
Long, Hot Summer" for personnel managers
from 75 industrial organizations and beauty
operators from 60 shops.
• * «
Thunder Road," Robert Mitchum's first
DRM production, was world-premiered by
United Artists in London April 10. The film,
which stars Mitchum, Gene Barry and Jacques
Aubuchon, will go into general release
in England beginning May 5, prior to any
U. S. openings.
« • •
To ascertain teenagers' reaction to 'Stage
Sti-uck," Walt Disney held a press preview
of the film for 140 high school and college
editors. The student journalists reviewed the
Henry Fonda-Susan Strasberg starrer in
their campus papers prior to its Los Angeles
opening at the Pine Arts April 9.
• • •
A ten-city "Sieira Baron" premiere is
being planned for June 20 in the Sacramento
area in conjunction with the 110th
anniversary of the initial gold strike at
Placerville that triggered the California gold
rush.
Producer Plato Skouras and Director James
B. Clark are rushing editing of their 20th-
Fox Cinemascope production starring Brian
Keith, Rick Jason, Rita Gam and Mala
Powers to meet the June deadline.
BOXOFFICE April 14, 1958 W-1

VARIETY CLUB PRESHERE—Gathered together at
the gala premiere of "Merry
Andrew." sponsored by Tent No. 25 of Variety International for the benefit of the
Variety Boys' Club, are (1. to r.) Danny Kaye. Pier .Angeli (stars of the the film),
Chucko the Clown. Bae

^
The
"
Trustee Award to Benny
On Emmy Program 15th
HOLLYWOOD—Jack Benny will receive a
special "tiustees award" by the Academy of
Television Arts and Sciences on the Emmy
awards program Tuesday night (15 1 in honor
of his contribution to the broadcasting industry
through the years.
Actress Jane Wyatt will present the award
to Benny as well as three other special
awards which ATAS board of governors have
voted for the best new program series of
the year, best coverage of aii unscheduled
newsworthy event, and best engineering or
technical achievement.
Jimmy Van Heusen and Sammy Cahn will
write a parody of "Love and Marriage" for
the of)ening number of the show, and Dave
Garroway, Eddie Cantor and Eve Arden
have joined those to present awards.
Dr. Prank Stanton, CBS president, will be
the keynote speaker at the National Ass'n of
Broadcasters 36th annual convention here
April 29. The conclave will be held April 27-
May 1 and is expected to draw broadcasters
from throughout the country.
NAB president Harold E. Fellows will speak
at a luncheon April 30 at which time labor
problems will be discussed. During the fourday
sessions, all phases of TV and radio
management will be discussed and there also
will
be sessions for broadcast engineers.
AA Purchases Film Right
To 'Man of Montmartre'
HOLLYWOOD — Allied Artists has purchased
the film rights to Ethel and Stephen
Longstreet's book, "Man of Montmartre," for
$150,000 plus 10 per cent of the profits. The
deal includes a screenplay to be written by
the husband-wife team.
The story, which deals with the life of
Maurice Utrillo and his mother, Suzanne Valadon,
will be shot in widescreen and in color
sometime next fall. Negotiations are under
way for Jean Negulesco to direct.
• • •
Richard B. Duckworth, executive producer
and president of Viscount Films, has acquired
three additional properties for filming
this year. The stories are "Sharpsburg,"
the story of the Civil War battle of the same
name; "Passage to Singapore" and "Speed
Crazy." The latter is slated to roll upon completion
of Duckett's initial picture, "Korean
Attack," now before the cameras for American
International release.
Korloff in Monster Role
HOLLYWOOD—Producer Aubrey Schenck
and director Howard W. Koch have set "King
of the Monsters" as their next film to star
Boris Karloff . film Is slated to go before
the cameras in midsummer.
Newsboys Aid H-H-L Film
'
HONOLXR.U—The opening of "Run Silent,
Run Deep," United Artists film, at the Waikiki
Theatre here Friday (11) was aided
promotionally by a tour of Hawaii of 51
"Junior VIPs," newsboy winners of Hecht-
Hill-Lancaster newspaper promotion. They
visited the submarine base at Pearl Harbor
and Island scenic spots and cruised on a
submarine.
(ONSTANTLY growing is that segment
of industry thinking that subscribes to
the opinion that today's pictures to be
successful must be aimed at the so-called
teenage audience.
Moreover, advocates of
that school of thought
can muster formidable
statistics in support
thereof. There is, for
example, the results of
recent surveys by successful
.showmen establishing
that up to
70 per cent of their
ticket buyers fall into
the 14 to 24 age groups.
Frank Ross
And, more imix>rtantly,
is the fact that
pictures deliberately geared for consumption
by the younger generation, films of juvenile
delinquency, science-fiction, chiller-diller,
rock 'n' roll or drag-strip varieties, in virtually
every instance have been financially
successful.
Producer Frank Ross is a firm believer in
the films-for-youth theoi-y—^but with certain
resei-vations. He believes that the "feverish
pursuit of the adolescent buck" has gone a
little too far in films of the above-mentioned
categories; that photoplays can possess more
adult, substantial, provocative, thought-inviting
structure without sacrifice of their
overall appeal to the less mature ticket
buyers.
Certainly it is impossible to take lightly
the viewpoints of a filmmaker who devoted
ten years of his life to bringing "The Robe"
to the screen. What that highly profitable
picture, the initial venture in Cinemascope,
did by way of setting an industry milestone
and launching a badly needed motion picture
renaissance requires no recapitulation.
"The general public is tired of the problems
of older people," says Ross, who is
generally credited with having one of the
sharpest story minds in the business. "And
not enough older people get out to theatres
anyway. The success of such films as 'Peyton
Place' proves the public is interested in the
problems of youth.
"By youth I do not necessarily mean teenagers
and I have no plans for 'I Was a Teenage
Sputnik Pilot' or subjects of that ilk. I
figure youth is a matter of relativity—and
certainly citizens in their twenties are still
young.
"Today more than ever before the play Is
the thing.
"Today one l(X>ks for a powerhouse of a
story. You can't do the nice, intermediate
things—the simple girl-next-door idea. These
can be done better on television without
tying up $2,000,000 or more.
"Today the problem is to get p)eople out
of their homes and into the theatre, and
you can only do it by offering a piece of
chemistry that excites them."
Ross feels there never has been a time in
the picture business when selection of a
story has been .so important. And he believes
it isn't possible to please everyone without
watering a literary property down to .such
a state of dilution that it pleases no one.
"Some people will look askance on 'Kings
Go Forth'—until they see it," he says. "Miscegenation
can hardly be called uncontroversial.
I didn't make the movie in order to
solve any .social problems, though I do feel
such problems should be brought into the
open. But the situation in which an American
GI falls in love with a French girl
unaware that she is half-Negro is certainly
a set-up for developments that are most
dramatic. We tried to make the most of it."
The story structure of "Kings" has Sinatra
falling in love with Natalie Wood, whose
father was an American Negro. She, in turn,
goes overboard for Curtis, an American playboy
and draft dodger who ultimately betrays
her, setting the stage for a .saspenseful
conflict between Sinatra and Curtis, the bitterness
and action of which accorded the
novel its abundance of fascination.
On the possibility of the picture failing to
assert the same wide appeal as the original,
Ross has this to say:
"Then it would be my fault for having
made it. But I do not think it wUl fail. It
has all the ingredients of success. But if a
picture fails it is always the basic property
that is wrong. Becau.se a play was a successful
play does not mean it is good movie
material. Same goes for a book."
Ross emphasizes that movies must move,
that a certain amount of action is inherent
in all pictures. A frequent mistake in the
transferring of a stage drama to the screen
is the lack of action in the film .script, he
says.
"One doesn't have to do a Robin Hood."
he explains, "but a film script must have
complete development. It must move at a
faster pace than a play."
Considering the literary source and material,
the current, hotter-than-a-pistol popularity
of the trio of topliners and Ross' awn
enviable record of past performances, there
is every reason to believe that the forthcoming
"Kings" has the necessary entertainment
and fiscal qualifications to prove producer
Ross' suppositions anent modem film
making.
While it may not enjoy the bookings or
grosses of the so-called blockbusters that are
currently reaching the screen, there can be
little doubt that Allied Artists' splne-Ungler,
"Macabre," will establish some sort of a
record as concerns the wide variety of pronunciations
the title will generate.
• • •
With relish some would gladly clobber
The customers who say "Macabre."
While others would lampoon the slob
Who persists in calling It "Macob."
And skewer on a sharpened saber
The stupid oaf who says "Macabre."
BOXOFFICE April 14, 1958 W-3

.
.
'
'
. . Don
. . TeiTy
'World' and Kwai' Top
LA at 250 Per Cent
LOS ANGELES—Despite
Holy Week, start
of the Jewish Passover and rainy weather
which cut into a number of situations, firstrun
business continued strong with hardticket
bilk of "Around the Woild in 80
Days" and "The Bridge on the River Kwai"
both clocking In with 250 per cent. "Teacher's
Pet" led the holdovers with a solid 190.
(Avcroge Is 100)
Beverly Conon, Vogobond—And God CrcoUd
Womon (Kingjley), isihwk 100
Corthoy Circle— Around the World in 80 Oovi
(UA). 68fh *k '
250
Egyptian—The Bridge on the River Kwai (Col)
16th '
wk 250
Fine Arts—
I Accuse (MGM)^ 3rd wk. 40
Fox Beverly, Los Angeles, Loyola, Vogue— 1
The Long, Hot Summer (20th-Fox), 4fh wk
Fox
85
W.lstiire— Peril Holidoy (UA), 2nd wk 120
Hillstreet, Ins, Ritj—Snow White ond the Seven
Dworfj (BV), Tammy and the Bachelor (U-l)
reissues, '
2nd wk 70
Hollywood, Orpheum, Uptown ond 2 drive-ins^-
Run Silent, Run Deep (UA), Cross-Up (UA) 160
Hollywood Poromount—Teacher's Pet (Pora)
3rd wk
I^Q
Pontages—Merry Andrew MGM) 150
Womers Beverly— Moriorie Morningsfar (WB)'
>„2nd wk^ .'...160
Womers Downtown—Song of Bernadette (20fh-
Fox); Three Feces of Eve (20fh-Fox)
reissues, '
2nd wk 75
Warners Hollywood—Seven Wonders of Vhe World
(Cineromo), 44fh wk 95
New Record in Portland
Set by "Kwai" 2nd Week
PORTLAND— "The Bridge on the River
Kwai" set a record of nearly four years at the
Orpheum here with a 310 per cent gross. Only
"Giant" had a larger second week.
Broadway— Merry Andrew (MGM)... 95
^O"—The Young Lions i:20fh-Fox). 200
Liberty—Poris Holiday (UA) 115
Orpheum—The Bridge on the River Kwai (Col)
2nd wk 210
Poromount— Run Silent, Run beep (UA),' '2n'd w'k.'lSO
Substantial Seattle Week
Dominated by "River Kwai'
SEATTLE — "The Bridge on the River
Kwai" continued to dominate the first-run
scene here, chalking up 250 for its
third week
at the Paramount. In its opening week at the
"tifi-N!
Fifth Avenue, "The Vounif Lions" .scored an
Impre.ssive 205. Another newcomer doing very
well was "Paris Holiday," which bowed at
the Coliseum with 175.
Blue Mouse Merry Andrew (MGM). 100
Coliseum— Poris Holidoy (Poro) 175
Fitth Avenue—The Younn Lions (20th-Fox) 205
Music Box—Go'dcn Age ot Comedy (DCA), 2nd wk. 75
Music Holl— Marjoric Morningstor (WB) 110
Orpticum— Run Silent. Run Deep UA), 2nd wk. ..105
Paramount The Bridge on the River Kwai (Col),
3rd wk 250
'Kwai',
'Snow White' Attract
Big Crowds in Frisco
SAN FRANCISCO — The third week of
"The Bridge on the River Kwai" rated a
happy 225 per cent. Second spot honors went
to the reissue of "Snow White" at the Pox
Theatre with 200 per cent.
Fox—Snow White ond the Seven Dwarfs (BV),
reissue
.
20O
Golden Gate—Teacher's Pet (Paro), 2nd wk 125
Poromount—House ot Wox (WB); Phantom of the
Rue Morgue (WB), reissues 100
St. Froncis—The Bridge on the River Kwai
(Col), 3rd wk 225
United Artists—Run Silent, Run Deep (UA) ......] 50
Warfield—The Brothers Koromozov (MGM), 4th
'
*k 100
Three Features Tie at 200
For Best Denver Gross
DENVER — Snow White and the Seven
Dwarfs. Bridge on the River Kwai and Long,
Hot Summer tied for the city's best gro.ss in
a week that saw seven out of eight programs
drawing better than average. Five were being
held over.
Aladdin—Snow White ond the Seven Dwarfs
(BV), 2nd wk 200
Centre—The Bridge on the River Kwai (Col),
5th wk 200
Denham— Bonjour Tristesse (Col) 110
Denver—The Long, Hot Summer (20th-Fox). . .200
Esquire—All ot Sea (MGM), 2nd wk 100
Orptieum— Merry Andrew (MGM); Underwoter
Warrior (MGM) 110
Paramount—Run Silent, Run Deep (UA); Fort
Bowie (UA), 2nd wk 110
Vogue Art—Nights of Cobirio (Lopert), 3rd wk. 120
Whitney Promotes Ed Boerger
HOLLYWOOD—Ed Boerger has been appointed
assistant treasurer and controller of
C. V. Whitney Pictures, Inc. He has been
with Whitney three years and maintains
offices at the studios in Culver City.
NEl
of the
POPCORN INDUSTRY
K-O-R-N Inc., always one of the most modern popcorn processing plants
in the nation (7,000,000 lbs. capacity), is now adding NEW PATENTED
PROCESSING EQUIPMENT HERETOFORE UNAVAILABLE.
The K-O-R-N plant, located in the rich irrigated section of the Platte
Valley, is being readied for early shipment of 1958 crop premium quality
LOS ANGELES
J^anley, Inc., local Manager Herb Turpie
directed a sales meeting here. Present
were Arlie Beeiy, Denver: Mr. and Mrs. Leonard
Jewell, Seattle: Robert Reisling, San
Pranci.sco: William L. Poynter, Jerome Scott.
James
Manley,
Wormsley, Los Angeles, and Charles
Jack Sheriff has
Kan.sas City . . .
resigned as .salesman with DCA to join with
Ki-anz-Levin in the distribution of Modern
Talking Pictuies. with offices at 2015 South
Vermont Ave.
Skip Kegan, former Republic booker, has
moved to United Artists as Arizona salesman
. . . Hairy Stern, executive vice-president of
Globe Releasing Corp., has opened sales offices
at 1907 South Vermont, with Arthur
Burnham as office manager . Turner,
foi-mer publicist for RKO in New York.
will handle the campaign for "Attila," Favorite
Films release May 14.
Herman Levy, general counsel of TOA. was
on Filmrow following the TOA meeting in
San Francisco
. Farrell of Kirk Ice
Cream Co., Glendale, was visiting Herb Turpie
. . . Grade Bazure. Columbia employe, is
retiring . . . Wayne Ball of Columbia returned
from a business trip to Gotham . . . Earl
Smith, electrician for the Berger Electric Co..
was recuperating at home after a bad fall
off a roof . . . Joe Kent, linotype operator at
Acorn Press, is father of a baby son named
Allan Michael
. . . Triplets, two sons and
one daughter, were bom April 1 to Mr. and
Mrs. Jack Myhill. The father is a film booker
for Fox West Coast. The sons have been
named Sean and Todd, and the daughter
Erin.
Alexander Names Olds
As Creative Director
COLORADO SPRINGS. COLO.—Bob Olds,
former head of the McCann-Erickson, Inc.,
TV film production department, New York,
has been named creative director for Alexander
Film Co. here and will supervise film
production techniques and assume responsibility
for final approval of all theatre and
TV commercials and industrial fDm produced
by Alexander.
James A. Anderson, Alexander vice-president
in charge of production, said Olds will
work closely with company sales departments
on preplanning and will meet with clients
and production department heads on phase
planning before film production.
Ray C. Ebeling. former assistant production
manager for Alexander, has been named
administrative assistant to Olds, and Victor
King, former assistant stage manager, has
been promoted to stage manager.
hybrid popcorn. The new equipment will also enable the K-O-R-N plant
to substantially increase production capacity to keep up with the everincreasing
demand for top-quality hybrid popcorn.
WRITE
1.^mn
Tui
NORTH BEND,
for Quotations
or Information on
Inc.
1958 Crop.
NEBRASKA
RKO List on TV Soon
HOLLYWOOD—With the inauguration of
screenings of 85 RKO post-'48 features on
Channel 9 Movie Theatre, next month,
KHJ-TV will become the only local video
station to air such films on a regular basis.
The initial ten pictures cleared for presentation
on Movie Theatre: Under Water, Dangerous
Mission, Double Dynamite, Macao,
The Racket, Where Danger Lives, Born to Be
Bad, Wagonmaster, Dangerous Profession
and Woman on Pier 13.
W-4 BOXOFFICE April 14, 1958

CONTACT YOUR
^ntennaHoruzL EXCHANGE
^ERICAN INTERNATIONAL
PICTURES
CHARLES LLOYD
820 21st Street
DENVER 5, COLORADO
FAVORITE FILMS
J. B. CUMMINS
2419 Second Arenue
SEATTLE 1, WASHINGTON
FAVORITE FILMS
N. P. JACOBS
1928 So. Vermont Arenue
LOS ANGELES 7, CALIFORNIA
FAVORITE FILMS
HAL GRUBER
255 Hyde Street
SAN FRANCISCO 2, CALIFORNIA
AMERICAN INTERNATIONAL
PICTURES
FRED C. PALOSKY
252 East First South
SALT LAKE CITY, UTAH

. . . The
. . The
. . . HaiTy
. . Martin
. . Jim
DENVER
'The Western Amusement Co. of Los Angeles
has taken over the twin-screen Centennial
Drive-In from Lem Lee and will operate
both screens this year. Robert Spahn
will do the buying and booking . . . The gin
rummy tournament at the Rocky Mountain
Screen Club is In full sriving but there is still
time for more entrant^s . . . Marvin Goldfarb.
district manager for Buena Vista, went to
Kansas City and St. Louis to set dates for
"Proud Rebel."
Naomi Zinns, secretary at Manley, has been
appointed purchasing agent, with Sharon
Rowe being promoted to the first desk. Added
to the force is Virginia Clough . . . Robert
Hill. Columbia manager, was in the hospital
a few days because of an infection.
The WOMPI nominating committee Is asking
for recommendations for officers to be
elected Wednesday (16i at the club's 5:45
p.m. dinner session in the Green room at
Albany Hotel. Ann Miller. Allied Aitist^. is in
charge of dinner reservations and the members
of the WOMPI nominating committee
are Ruth Yeoman. Betty Christian. Ida
Schultz. Irene Canio and Dorothy Orrino
WOMPI girls are busy selling ads
for their convention program. Attendance
at the international convention, which will
be held here September 12-14, is expected to
be heavy.
[who makes \
Igood.lowcost.
\ TRAILERS?
Motion Picture
Service co.
125 HVDE . SAN FRANCISCO 2. CALIF . GERRY KARSKI, PRES
Mrs. Minnie Jackson, Columbia inspector.
retired after nine years on the job . . . Floyd
Brethour. formerly a MGM booker, is nowselling
for National Screen SeiTice. succeeding
Robert Bode, who has joined Alexander
Film Co. as a salesman. Bode will headquarter
in Wisconsin .
WOMPI April
dinner and .screening party will be held at
the Paramount .screeningroom. Dinner and
screening can be had for $1.
Theatre folk seen on Filmrow included
Don Mon.son, Rifle: Jolin Roberts. Fort Morgan:
George McConnick and daughter
Dianne. Canon City: Carman Romano. Louisville:
Elden Menagh. Fort Lupton: Mr. and
Mrs. L. W. Adrian. Dillon; Sam Peinstein,
Brighton: Ml-, and Mis. Delbert Stewart.
Torrington, Wyo.: Elizabeth and Marie Zoni,
Julesburg: Dave Edwards, Salt Lake City:
Nate Eastmen, Kimball, Neb.: Dr. Willis
Scott, Meeker, and John Burton, Mitchell,
Neb.
Robert Siodmak Is Named
Bryna European Chief
HOLLYWOOD—Continuing its expansion
progi'am. Kirk Douglas' independent company,
Bryna Productions, has signed writerdirector
Robert Siodmak as its European
representative. In the new p)ost, Siodmak
will act as adviser and consultant on the
production, distribution and exhibition of all
Bryiia pictures in the European market.
In recent years Siodmak has worked exclusively
abroad, where he directed such German
films as "Nachts Wenn Der Teufell
Kommt," and Germany's Oscar contender,
"Die Ratten," starring Maria Schell.
Release of 4 U-I Pictures
Reduces Backlog to 18
LOS ANGELES—U-I is slated to release
four films this month, diminishing its picture
backlog to 18. April releases are scheduled
for The Female Animal. Day of the
Badman, Summer Love and The Big Beat.
Milky Way Winners
HOLLYWOOD—The 12 winners of the 1957
Milky Way Gold Star Awards national poll
measuring the popularity of juvenile actors
are: Molly Bee, Richard Eyer, Patty McCormack,
the Lennon Sisters, Dianne, Peggy,
Kathy and Janet. Lee Aaker. Lauren Chapin,
Rusty Hamer, Tim Hovey. Brenda Lee. Ricky
Nelson, Jon Provost, Tommy Rettig.
785 Key-Run Playdates
Set by AA for 'Macabre'
LOS ANGELES—Morey R. Goldstein, Allied
Artists vice-president and general sales
manager, announced that 785 first-run playdates
have been .set for "Macabre" in the first
three weeks of national release following the
film's New England saturation premiere Wednesday
(16).
Theatres already dated for the William
Castle-Robb White production include houses
of seven key theatre circuits including RKO,
Interstate, Butterfield, Martin Theatres,
Crescent Amusement Co., Georgia Theatre
Co. and New England Theatres.
The openings throughout the country will
be launched with widespread television, radio
and newspaper campaigns and will feature
the $1,000 insurance policy to be issued all
theatregoers protecting them against death
by fright during the showing of "Macabre."
SEATTLE
Tack Tillman, Columbia district manager,
conferred here with local staffers and
Chuck Birchard. who came up from Portland
Weaverling. former Republic manager,
is now with Favorite Films selling the
Republic films. Tommy Tomlinson, former
Republic office manager and booker, has
taken over the same duties at Favorite. Howard
Olund is now seeking a new association.
The Variety Club hunt breakfast will be
held at Art and Kay Slater's at Kirkland
April 26. The club will hold a joint dinner
dance with the auxiliary at the Ft. Lawton
Officers' Club . Sweeney of Magna,
who is handling "South Pacific," and Hamrick's
are dickering on a booking at the
Blue Mouse.
Filmrow visitors included P. Pappas, in
with John Doerr from Chicago, and accompanied
by Howard McGhee of Midstate,
Walla Walla, and Buck Scale, Columbia eastern
Washington salesman . Brooks is
at home following hospitalization.
'Rebel' Movie of Month
HOLLYWOOD — Parents' Magazine has
named Samuel Goldwyn jr.'s "The Proud
Rebel," starring Alan Ladd and Olivia De-
Havilland, "Movie of the Month for Family
Audiences" for June. The Technicolor drama
was directed by Michael Curtiz and is being
released by Buena Vista.
D 2 yeors for $5 Q 1 yeor for $3 D 3 years for $7
D Remittonce Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE....
NAME
POSITION..
BOXOFflCf THE NATIONAL RLM WEEKLY 52 issues a year
825 Van Brunt Blvd., Konsas City 24, Mo.
Changes
Title
Ride a Tiger (U-I) to A STRANGER IN
MY ARMS.
Hell Below (MGMi to TORPEDO RUN.
Missile Into Space (20th-Fox) to SPACE
MASTER X-7.
Bull by the Tall (WB) to RIO BRAVO.
Gang Girl (AIP) to HOT CAR GIRL.
Monster Yam to Gene Connan
HOLLYWOOD—Gene Corman has acquired
'Monster From Galaxy 27" from writer Martin
Varno as his next feature for Roger
Corman Productions. The film -will be the
younger Corman's third since joining his
brother's company. The production, to be
released by American International Pictures,
is slated to go before the cameras May 19.
W-6 BOXOFFICE April 14, 1958

. . . Several
. . The
Powell Will Film, Direct
'Bachelor's Baby' for Fox
HOLLYWOOD—Dick Powell wOl produce
and direct "Bachelor's Baby" as his next assignment
at 20th-Fox, with the film scheduled
to start in July. The Gwen Davenport stoi-y
originally was set for producer Henry Ginsberg,
who has exited the Westwood lot. No
cast has been set for "Baby," which Wendell
Mayes has screenplayed.
P>owell also revealed tliat he would follow
"Baby" with "No Riders," which Mayes is
screenplaying from his own TV script and
which the two men will produce independently
in the fall.
PORTLAND
TJob Hope breezed off a United Air Lines
flight en route to Seattle for a 20-rrunute
series of interviews covered by Portland's
three television stations with newspaper theatre
editors shunted to the sidelines. Reporters
caught him for a few seconds as he
the plane and queried him on the
came off
Bette E>avis Oscar episode, but he was quickly
shunted into the air lines waiting room where
he was tackled by television crews.
With "Marjorie Morninsstar" opening Friday
(11) Herb Royster, Broadway manager,
screened the picture for some 45 guests including
rabbis, radio and television people,
Monday (7) . . . Some 300 paperback copies
of the Herman Wouk novel were used in displays
throughout the city. A tieup in Meier
& Frank department store calls attention to
"Morningstar Blue" in an apparel window display.
The book was also reviewed before the
Je'wlsh Men's Ass'n.
Magnani, Franciosa Team
For 'Orpheus Descending'
HOLLYWOOD—Anna Magnani and Anthony
Franciosa will star in Tennessee Williams'
"Orpheus Descending," to be produced
by Martin Jurow and Richard Shepherd for
United Artists release with Sidney Lumet
directing.
"Orpheus," which the author penned for
Miss Magnani, but which she was unable to
play on Broadway because of other commitments,
wOl be her first American film
since last year's "Wild Is the Wind."
'Carnival' German Version
Ready for Summer Release
LOS ANGELES—King Bros.' "The Circus
of Love," the German version of it.s 1954 production,
"Carnival Story," wOl be released by
DCA in the United States this summer. "Circus,"
starring Curt Jurgens and Eva Bartok,
was directed by Kurt Neumann and essentially
is
the same as the American version except
for cast.
Three Signed by AIP
HOLLYWOOD—Yvonne Lime, Brett Halsey
and Jana Lund have been signed to star
in "High School Hellcats," American International
production being directed by Edward
L. Bernds at Ziv Studios. James H. Nicholson
and Samuel Z. Arkoff are producing
"Hellcats," with Lou Kimzey as associate
producer. Screenplay is by Mark and Jan
Lowell.
SAN FRANCISCO Radio-TV Union Seeks
pains and winds that hit northern California
played havoc with theatre attendance.
The rains in this area in the past few weeks
have been the heaviest recorded in 70 years
local first-run theatres were looking
forward to increased business when they
open with "Merry Andrew." Danny Kaye,
star of the film, came in to meet the local
press and radio people . Fox Theatre
was expecting great things from the opening
of "Tlie Young Lions," starring Marlon Brando.
Expected here are George Gobel, who will
be guest of honor at a Bohemian Club dinner
Thursday (11), and Jack Benny, who will be
guest of honor at the Jewish Welfare Fund
banquet April 22 at the Mark Hopkins . . .
"South Pacific," in Todd-AO, has been set
for a June 18 opening, a benefit for the Boys
Towns of Italy. Still undecided is whether
the pictiu'e will go into the Coronet, replacing
"Around the World in 80 Days" or into the
neighborhood Alexandria.
Jerry Lewis' new picture was given a sneak
preview at the Golden Gate Theati-e and the
response was quite favorable . . . H. Ai-nold,
manager of the Colesium Theatre, was ill . . .
The Academy Award gave "The Bridge on the
River Kwai a big boost at the St. Francis.
Charlton Heston to Enter
Independent Production
HOLLYWOOD—Charlton Heston will enter
the independent production field thi-ough
his Russell-Lake Corp., a Michigan firm,
which will move into the story market, with
an editor to be employed in New York next
month. Activities will be confined to coproduction
deals with the majors.
Heston, currently staiTing in Sam Zimbalist's
"Ben Hur" for MGM, previously has
entered pai-ticipation deals in two Universal
films, "The Private War of Major Benson"
and "Touch of EvU."
Frisco Theatre Reopened
After Seven Dark Years
SAN FRANCISCO—The Tower Theatre at
Mission and 20th streets, closed for seven
years, was reopened Thursday (10) by owner
Anthony Leones. The theatre has been refurnished
and renovated throughout.
Leones said the Tower wUl show primary
Italian and Greek films, opening at 6 p.m.
weekdays and at 1 p.m. for Saturday and
Sunday programs.
Six 'Cry Terror!' Dates
LOS ANGELES—MGM has arranged six
prerelease engagements for "Cry Terror!"
Virginia and Andrew Stone Production, to
test vai-ying advertising and exploitation
campaigns. The suspense picture stars James
Mason. Rod Steiger, and Inger Stevens. The
first date will be at the Paramount in
Phoenix on April 18, followed by Loew's,
Canton, Ohio, April 23: Loew's State, Memphis,
April 24; Orpheum, San Diego, April
25; Alhambra, Sacramento, April 30, and
Warfield, San Fi-ancisco, May 1.
Pad With SAG on Tape
HOLLYWOOD—The American
Federation
of Television and Radio Artists has proposed
to the Screen Actors Guild that the two performer
unions jointly organize a separate
administrative-negotiating committee to control
jurisdiction of electronic tape video, thus
setting up a third bargaining unit for actors
even though its members would come from
both unions.
The AFTRA communique, aimed to prevent
allout war between AFTRA and SAG
for tape jurisdiction, was sent to John Dales,
SAG'S national executive secretary.
The proposed AKTRA-SAG committee
would rule over tape video, arriving separately
at performer working conditions and
wages in all areas using tape instead of film
or live television.
In answer to AFTRA's proposition, the
board of directors of SAG disclosed that the
guild was unanimously of the opinion that
the welfare of the members of both unions
would be best served by obtaining substantial
equality of rates and conditions in the
field of taped commercials and to that end
is prepared to cooperate with AFTRA to the
fullest extent.
SAG, therefore, has appointed a committee,
consisting of Leon Ames, John Lund, Rosemary
DeCamp, George Chandler, Art Gilmore,
executives and counsel, with the hope
that AFTRA will appoint a similar committee,
to conduct meetiiigs toward these ends.
However, SAG stated that it could not accept
AFTRA's proposal of joint administration
of any "gray" area in the field of taped
television commercial on the grounds that it
would lead to the conclusion that they would
be creating a thii-d "authority" between the
two unions with attendant problems "gi-eater
than the one they are trying to solve." The
guild expressed itself as satisfied with its
recent contract with the advertising agencies
as concerns the jurisdictional line.
« * *
Scripts of nominees to the Screenwriters
Awards for the past ten years, numbering 150
screenplays, w^ill be leatherbound and placed
in the library of the new Writers Guild of
America West building, it was decided by
the screenwriters board. These wUl form the
nucleus of a collection of books on writing
in the entertainment industry generally, it
was announced.
Melville B. Nimmer, counsel for the Writers
Guild of America West, has accepted an
appointment to a U. S. congressional library
committee to study possibilities for a general
revision of the copjTight law. The committee
will advise the copyright office of the Library
of Congress which, under congressional
authorization, is engaged in such a project.
The invitation to Nimmer was extended by
L. Quincy Mumford, librarian of Congress.
Safety Awards to Film
HOLLYWOOI>—The National Safety Council
notified Producer Jack L. Copeland that
his Technicolor production of "The Invisible
Passenger," staning John Agar, has won
the two top awards in its 1957 compietition
for "the most outstanding films" in the field
of accident prevention. Pi-esentation of the
award wiO be made October 21 at the council's
annual conference in Chicago.
BOXOFFICE AprU 14, 1958 W-7

I
A welder
caused us to caucus
The note from an employee suggestion
box read "How come a company like this
hasn't got the U. S.
Savings Bond Payroll
Savings Plan". It was signed by a
welder in the fabricating department.
Since we actually do have Payroll Savings
this told us two things: (1) Probably
more employees than we imagined wanted
the advantage of buying U. S. Bonds
automatically through Payroll Savings.
(2) We had grown lax in bringing our
Plan to their attention.
y^ But what to do? The solution was
simplicity itself.
We called in our State Savings Bonds
Director. He provided all the promotional
materials needed to arouse interest in
U. S. Savings Bonds. Then he helped to
conduct a personal canvass and place an
application blank in everyone's hands.
The results were amazing. Employee
participation shot up to a percentage that
we could take pride in. There was no
"hard selling", nor was work interrupted.
Our people wanted the security U. S.
Savings Bonds offer them.
Today there are more Payroll savers
than ever before in peacetime. Your State
Director will be happy to help you install
a Payroll Savings Plan or build enrollment
in one already existing. Look him
up in the phone book or write: Savings
Bonds Division, U. S. Treasury Dept.,
Washington, D. C.
BOXOFFICE
THE U. S. COVERHMMT DOES NOT PAT FOR THIS UVEtTISUENI. THE TUASURT OEPAITMENT TNiWKS, Ftl THQI fATUOTK DONATION, THE AOVEITISINC COUNCIL AND THE DONOR ABOVL
W-8 BOXOFFICE April 14, 1958

—
—
— —
—
—
. . There
Xions' and 'Kwai' Pace
Runs at Kansas City
KANSAS CITY—Easter offerings met with
a favorable local reception, particularly at
the Uptown where the names of Marlon
Brando and Montgomery Clift proved potent
to the tune of 220 per cent for their "The
Young Lions." "Kwai" stood at 300 per cent
in its second week at the Midland, and was
held, along with "Marjorie Morningstar" at
the Paramount and "Teacher's Pet" at the
Roxy. "The Long, Hot Summer" held at the
Tower and Granada, but not at the Fairway.
(Average Is 100)
Glen, Dickinson and Shawnee and Leowood
dnve-ins The Toll Stronger (AA);
Blonde Blackmailer (AA) 100
Kimo And God Creofed Woman (Kingsley),
9th wk 200
Midland The Bridge on the River Kwai (Col),
2nd wk 300
Missouri Seven Wonders ot the World (Cinerama),
33rd wk 125
Paramount Marjorie Morningstor (WB) 175
Roxy Teacher's Pet IPara) I 50
Tower, Fairway and Granada The Long, Hot
Slimmer (20th-Fox); Blood Arrow (20th-Fox),
Tower and Granada only 140
Uptown The Young Lions (20th-Fox) 220
Strong Easter Business
In Indianapolis
INDIANAPOLIS — Easter returns were
highly satisfactory at most first-i-un theatres
here. Holdovers, headed by "The Bridge
on the River Kwai" at Loew's, were doing
especially well and "Snow White" getting big
family play in its second week at the Cu--
cle, "The Young Lions," a new arrival, looks
set for a run at Keiths.
Circle Snow White ond the Seven Dwarfs (BV),
2nd wk
Esquire And God Created
(Kingsley),
Woman
150
I3rh wk 95
Indiana Lofoyette Escodrille (WB);
The Green-Eyed Blonde (WB) 90
Keiths The Young Lions (20th-Fox) 200
Loew's The Bridge on the River Kwai (Cot),
3rd wk 225
Lyric Rointree County (MGM), 8th wk 100
Easter Weekend Business
Good on Chicago Loop
CHICAGO—Busine.>s was nice throughout
the Easter weekend. Big openers were "The
Long, Hot Summer" at the Oriental and
"Run Silent, Run Deep" at the United Artists.
"The Bridge on the River Kwai" was up
in the third week at the State Lake.
Carnegie— Gervaise (Cont'l), 8th wk 1 80
Chicago— Peyton Place (20th-Fox), 5th wk 230
Esquire The High Cost of Loving (MGM), 3rd wk. 190
Garrick—Snow White (BV), reissue, 3rd wk 215
Loop Sing Boy Sing (20th-Fox) 1 95
McVickers South Pacific TMagna), 2nd wk 365
Oriental The Long, Hot Summer (20th-Fox) . . . .220
Polace—Seven Wonders of the World (Cinerama),
69th wk 290
Roosevelt Paths of Glory (UA); Man on the
Prowl (UA), 3rd wk 190
State Loke The Bridge on the River Kwai (Col),
3rd wk 260
Surf A Novel Affair (Cont'l) 185
Todd's Cinestoge Around the World in 80 Days
(UA), 52nd wk 310
United Artists Run Silent, Run Deep (UA) 225
Woods The Brothers Koromazov (MGM), 4th wk. 195
World Playhouse The Girl in Block (Union),
2nd wk 195
Ziegfeld—Demoniaque (UMPO) 190
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Mrs. Arch Hosier
3310 Olive Street, St. Louis 3, Mo.
Telephor»e JEfferson 3-7974
RCA Theatre Supply Dealer
ST.
LOUIS
\*7;ilter Tliinimig, former theatre owner, is
a patient at St. Luke's Hospital in a
critical condition suffering from an infection
of his right leg. Recently he moved from
the Saum Hotel to the Manchester Nursing
Home and Sanatorium in Manchester. He
started his career as an exhibitor in Marissa.
111., in 1910. He has been out of the business
since he sold his McNair Theatre here to a
church group. His age complicates his physical
condition and medical treatment or surgery
... It was a real happy Easter Sunday
at the home of Joe Benedick, Paramount
salesman, because Mrs. Benedick and their
new son. born at St. John's Hospital, returned
home Easter Saturday. The Benedicks
also have a young daughter.
Hall Walsh, Warner Bros, manager, visited
the Frisina Amusement Co. headquarters in
Exhibitors seen along Filmrow
Springfield . . .
included Ben Beckett. Vallev Park: Bob
Strau.ss, Benton; Paul Mason, O'Fallon; Otto
Ingwersen, Montgomery City, and Kenneth
Hirth, Pacific.
Marvin Goldfarb. Denver Colo., district
manager of Buena Vista, was here for a few
days. Hank Sonday of Kansas City, auditor,
spent a couple of days at the Buena Vista
office, too . . . George Karsch, who founded
and operated for a number of years the
Leadbelt Amusement Co. circuit of theatres
in southeastern Missouri, with headquarters
in Farmington. Mo., prior to selling out some
years ago to Frank Plumlee and Tom Edwards,
was along Filmrow to visit. He now
is a bank director and devotes his time also
to other business interests.
Charley Goldman, St. Louis exhibitor, is
back from a Florida vacation ... A 50-50
break for theatre owners in the mayoralty
races in St. Louis County on April 1. At
Valley Park. Ben Beckett was elected. He
is a former member of the school board
there. In Sunset Hills' first race for mayor,
Paul L. Krueger, president, Fred 'Wehrenberg
Theatres, ran second, the winner being
Alex Kitun. Brentwood's mayor Ray Parker,
interested in two drive-ins, is in the middle
of his term, so didn't have to run.
Wally Heim, United Artists exploiteer from
the Windy City, was beating the drums for
the local first-run engagement of "Run Silent,
Run Deep" .
is considerable
interest in these parts for Sindlinger's ticketselling
workshop scheduled for the Kingsway-
Ambassador Hotel April 21. Mike Simons will
preside. The Missouri-Illinois Theatre Owners,
headed by Eddie Clark of Metropolis, 111.,
is cooperating.
Thirteen St. Louis high school bands will
play "The St. Louis Blues" as a tribute to
the composer, the late W. C. Handy, at 2:30
p.m. April 18 in front of the Soldiers Memorial
here. This musical tribute is in conjunction
with the world premiere of the film
version of "The St. Louis Blues" at the Fox
Theatre here the same day. Mayor Raymond
R. Tucker will be joined by Nat King Cole
and Pearl Bailey, stars of the picture, at
the band concert. The concert follows a
luncheon sponsored by the St. Louis Variety
Club and the Chamber of Commerce at the
Cha.se Hotel. A portion of the receipts of
the premiere will go to the Heart Fund of
the Variety Club, and also to Blind, Inc.
Chicago Opera House
To Show Cinemiracle
CHICAGO — The Chicago Civic Opera
House will become the midwest home of Cinemiracle
films. The lease making the Opera
House a motion picture theatre for ten
months of the year has now been signed.
Terms of the contract were disclosed by J.
Charles Gilbert, managing director.
No remodeling will be required, thus avoiding
interference with production of operas in
sea.son. Gilbert said.
James S. Kemper, chairman of the Lumbermen's
Mutual Casualty Co. which owns
the building and also chairman of the 20
North Wacker Corp. which manages it, said
that his board of directors had considered
the matter long and carefully. He said they
wanted to do everything feasible to assure
Chicagoans of an opera season, but that his
organization has a responsibility to make
profitable use of the property, which he said
is owned by hundreds of thousands of Lumbermen's
policy holders. Kemper pointed out
that for many years the present owners of
the building have assumed costs for storage
and maintenance of wardrobe, scenery and
the music library .so they would be available
for the annual opera season.
Kemper said: "Such costs were borne because
opera Ls a civic matter which necessarily
entails some financial sacrifice since
opera is not and cannot be a profitable enterprise.
While the lease arrangements with
Cinemiracle will not permit them nor the
building management to realize the full potential
of year around operation. Lumbermen's
is willing to assume its share of the
cost of opera as evidence of our corporate
citizenship, an area in which we believe no
apologies are necessary."
CUT CARBON COSTS
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down to last inch. Available for 8, 9,
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Nothing else to buy. See your
theatre supply dealer or write:
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INC.
1571 Enlow Ave., Evonsville 11, Ind.
wavr'ams
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BOXOFFICE April 14, 1958 C-1

. . Glen
KANSAS CITY
L. Frazee. who at
JJ
one time had the Grand
Glaize Drive-In at Osage Beach, took
over the operation of the Camdenton Drlve-
In. Camdenton as of April 1 and is planning
his season opening for Friday (18i. John
White had the Camdenton Drive-In last season
Mrs. Hazel Droz opened the Star-Vue
Drive-In at Anthony. Kas.. Sunday (13> . . .
Shelby Armstrong opened the High Five
Drive-In at Milan for weekend operation
Saturday i5> and planned to go to fulltime
operation Saturday (191.
"Aulvia,'
week
as it appeared in the column last
Virgil Harbison, who has the Tarkio Tlieatre
at Tarkio, this year is back "dirt farming"
on the side and is reported to be pretty
handy with the tractor. Harbison had been
renting out his farm land near Tarkio for
several seasons, but this year decided to put
in a crop for himself . . . The Civic Theatre
at Brookfield, which had been operated on
lease from Doc Lowe by L. L. Leek, closed
on short notice and the lease has reverted
to Lowe
. Dickinson jr. is highly
pleased with the business being done by
"Around the World in 80 Days" at the Trail
Theatre in St. Joseph.
Midland Theatre Manager Maurice Druker,
vacationing in Florida, no doubt will be wear-
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Boltimore 1-3070
Kansas City 8, Mo.
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120 West 18tb Stre^
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REALART PICTURES
GEORGE PHILLIPS—HERMAN GORELICK
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ST. LOUIS 3, MISSOURI

. . . Harold
. . Mrs.
CHICAGO
Tames Jovan and son Ed. owners of the Mon-
.
. .
. . . Frank
roe Theatre, were deep-sea fishing In
Florida Lucille Nesbit. who was recently
widowed throuph the deatli of her
husband Charles, is back with B&K at the
State Lake Theatre . Irene Willens of the
State Lake was hospitalized because of a
William A. Doonan has joined
blood clot . . .
Harvey Shapiro, manaper of Todd's Cinestage.
Doonan was formerly with the United
Artists and State Lake theatres
Young, an oldtimer on Filmrow until his retirement
to Reseda. Calif., reported the death
of Mi-s. Young.
Alice Dubin of Capitol Films bypa.'yied her
usual vacation haunts in Florida in favor of
Las Vegas. She will spend her time golfing
and she plans to overlook the slot machines
W. Engleman, assistant manager
of the Southtown. is back from a vacation
in Florida. Since his return he has been at
the United Artists, pinch-hitting for Ralph
McParland. manager, who started his vacation
. . . The Maryland Theatre is getting
the .spring cleaning treatment with a new
canopy. The concession counter also is being

—
Eugene Street Buys
Greensboro House
GREENSBORO. N. C—Mr. and Mrs. Ben
W. Allen, operators of the State Theatre,
have sold their interest in the Victory Theatre
here to Eugene Street of Poughkeepsie, N. Y..
a former local resident.
The new owner of the Victory, who resigned
as city manager for the Paramount
Theatre Corp. in the Poughkeepsie area to
return to Greensboro, said the Victory will
be closed temporarily for renovation and said
the name of the theatre will be changed.
Date of reopening will be announced later.
Street was manager of the National and
Carolina theatres in Greensboro in 1930-32
for the North Carolina Theatre. Later, he
was manager of theatres in Knoxville. Tenn.:
Havana, Cuba, and Rochester, N. Y.
Mr. and Mrs. Allen will continue to operate
the State Theatre.
Memphis-Banned Film
Opens Across the River
MEMPHIS—"And God Created Woman,"
which failed to get censor board approval
for showing locally in December, opened
Thursday (10) across the river in West Memphis,
Ark. The Avon Theatre, a Malco unit,
was showing the English version and limiting
admission to patrons over 18. The same
policy was followed at the West Memphis
Sunset Drive-In where owner Dave Lebovitz
was also showing the film.
The week before the pictm-e opened in West
Memphis, the Memplils censor board refused
to permit Nelson McNaughton, manager
of the Guild Theatre, to show a French
version. Censor board disapproval of the
English version was given December 23 when
Loew's State asked pel-mission to book it as
a Christmas holiday offering.
Toy Waggoner Manager
At Tullahoma, Tenn.
TXn:.LAHOMA, TENN.—Toy Waggoner is
the new manager of the Arnold Drive-In
on the Tullahoma-Manchester highway. He
succeeds Charles E. Griffith.
Waggoner has been a manager for the
Middle Tennessee Amusements circuit the
past two years. He came here from Dayton,
Tenn.. where he managed a theatre for the
company. He is married and the couple has
a daughter, Peggy, 9, and a son, Jimmy, 3.
The Waggoners' new home is on a lot adjacent
to the theatre.
Two soulhea.st distributors of American
International Pictures product met Herman
Cohen, center, who has produced a
number of the features released by the
company, at the AIP convention in Los
Angeles two weeks ago. Charles Simpson,
left, headquarters in Atlanta and Robert
Pinson holds the AIP franchise for the
Charlotte territory.
'Kwai' at Memphis Rates
350% in Big First Week
MEMPHIS—"The Bridge on the River
Kwai," the Oscar wiimer, did 350 per cent
business during its first week at the
Warner Theatre. The Malco reported 155
with a second week of "The Lady Takes a
Flyer."
(Average Is 100)
Moico The Lody Takes o Flyer (U-l), 2nd wk. .
Palace Summer Love (U-l); The Big Beot (U-l)
State The Brothers Koromoiov (MGM), 3rd wk.
Strand A Farewell to Arms (20th-Fox), 5th wk.
Warner The Bridge on the River Kwai (Col) . .
150
100
90
100
350
Indianola, Miss., Honey
Closed by Mrs. Morris
INDIANOLA, MISS.—Excessive losses in
operation were responsible for the closing of
the Honey Theatre here recently, according
to Mrs. P. E. Morris, owoier.
Mrs. Morris, who also owns the local Regent
and Mojac theatres, said that operation of
the Regent will continue. The Mojac, which
has been closed for some time, will be reopened
later this spring by Mrs. Morris.
New Orleans Ad Firm
To Produce Pictures
NEW OHLt;ANb — Valdoii Productions, a
subsidiary of Joslyn & Chase Advertising Co.
of New Orleans, has been formed for the purpo.se
of producing full length feature motion
pictui-es.
Valdon's first effort, a modest budget production,
will be made in Cuba and will utilize
two separate casts, one English-.speaking, the
other Spanish. The English-.speaking parts
will be cast in Hollywood and New York later
this year, probably in May or June. Production
and technical people will be drawn from
Hollywood, New York and in small part from
New Orleans.
Hubert R. Weiss, an official of International
Dynamics, Ltd., has been named Hollywood
representative for Valdon Productions.
Brandon Chase of Joslyn & Chase, has been
involved with film and television production
for many years and recently completed a 90-
minute documentary in Europe that is being
distributed throughout the free world.
Chase enters the feature film production
field with the sincere conviction that the motion
picture industry can create a product
that will successfully compete with television
by producing what TV can't produce and by
utilizing "all-out" promotional methods. It
is in this direction that Valdon Productions
will be guided.
Valdon's initial production is completely
financed. At this time Valdon seeks script
synopsis that will lend themselves to the type
of production outlined by Chase for use in
forthcoming productions.
2 Memphis Projectionists
Challenge Seniority Rule
MEMPHIS—F>i-ojectionists E. O. Gardner
and M. E. Lehr have filed suit in chancery
court here challenging the constitutionality
of the seniority rules of the union. Defendants
are lATSE Local 144; Albert C.
Shelton, business agent, and M. S. Stroller,
union president.
The two plaintiffs had been ordered by
the local to turn their jobs over to men with
more seniority.
T-Bones Bally 'Cowboy'
MINNEAPOLIS—^Columbia exploiteer Sam
Hart, in from New York to help publicize
"Cowboy," had western-clad models distribute
prime T-bone steaks to a couple dozen
of local new.spaper and television and radio
folk who could do the picture some good.
CofC Sponsors Free Films
FONDA, IOWA—Free films will be shown
at the Amuzu Theatre here for several
Saturdays, sponsored by the Chamber of
Commerce. They will begin at 2:30 p.m. and
run 1'- hours. The pictures will be cartoon
carnivals. The films will be free to children.
BOXOFFICE April 14, 1958
SWEETS FOR YOUNG PATIENTS—The Women of the Motion Picture Industry
chapter in New Orleans has developed a strong program of charity and civic work.
Here are several members at the presenUtion of a 100-pound candy bar, donated
by Curtiss Candy Co., to the children at Charity Hospital. Lett to right: Helen Bila,
Loraine Cass, Sister Frances, Bob Rutledge of the candy company and Marie Berglund,
president of WOMPI.
SE-1

ATLANTA
f^harllc Adams of the Avon Theatre was on
the Row passing out cigars on the birth
of a baby daughter named Darlene . . . Universal
eastern sales manager Pet«r Dana
made a brief visit here for the tradescreening
of "A Time to Love and a Time to Die"
Tuesday (8i.
The sons of John Stembler, Georgia Theatres
executive. John Jr. and Bill flew to Nassau
where they spent the spring holidays with
their grandfather WUliam K. Jenlsins on his
UP AGAINST A
BRICK >VALL?
Could be business has fallen off because
your theatre seats are hard as rocks!
We'll completely replace worn parts,
reupholster and refurbish your seats fill
they're good as new. The cost is very
low. Your shows continue uninterrupted.
Coll now for a free
estimate.
WRITE, WIRE or PHONE ALPINE 5-8459
Manufacturcf*
Foom Rubt>er &
Spring Cushiorxs,
back ond seot
Distributors
Upholstery fabrics
orxJ general seating
supplies.
EATRE SEAT SERVICE CO.
A Division of
yacht, the Willie Kaye, which is tied up at
the Nassau Yacht Haven. They returned to
Miami for a short visit with their grandmothers
before flying bock home . . . Atlanta
WOMPI won second prize in the Community
Club award contest. The monthly board
meeting will be held Monday a4» at the Variety
Club following dinner. F>resident Betty
Rook will preside.
J. F. Moats of the Joyce, Headland, Ala.,
was in conferring with his booking agent
Howard Schuessler. Other pre-Easter visitors
included Walter Morris, Pike and Tower,
Knoxville. Term.; Mrs. Eunice Hobgood,
Howell Drive-In, Canton; R. E. Andrews,
Carver, Rome; Mrs. J. M. Lakeman, Princess
and Havala Drive-In, Haleyville, Ala.,; W. W.
Fincher jr.. Fincher Theatres, Chatsworth
and Chattanooga, Term., and C. A. Crute,
Lyric Amusement Co., Nashville . . . The
WOMPI nomijiating committee met at the
home of chairman Mrs. Lois Cone.
The luncheon-meeting of WOMPI was held
late in March at the Variety Club with
president Betty Rook presiding. The highlight
of the luncheon was tlie sliowing of
spring and summer hats presented by a local
department store and modeled by WOMPI.
The regular bingo party for the old iolks at
Battle Hill Haven was held Monday night
(.31) and an Easter Egg hunt was given for
the girls of Salvation Ai-my Girls club Friday
(4). Mrs. Juanita Elwell, service chairman,
was in charge of both events.
Mrs. John Lakeman of the Princess, Haleyville,
Ala., has taken over the operation of
the Havala Drive-In, HaleyvUle, from R. C.
Cobb, operator of a number of theatres and
drive-ins in Alabama . . . Bob Word jr. was
on the Row with his father, R. D. Word, getting
acquainted with his bookers. He is Ixxsking
for the Tawasenta Drive-In, Scottsboro,
and the Rainsville Drive-In, Rainsville, Ala.
Bob has just retiu-ned from Korea where he
spent two years following his graduation
from Auburn.
Mr. and Mrs. Elmer Rook, operators of the
Rook Theatre, Cheyenne, Okla., visited briefly
here with his brother Al of the Film Booking
Office.
The Rooks were en route home after
having spent a month visiting in Florida and
the Keys. Other Filmrow visitors Included
Herman Abrams, Lumpkin; Mr. and Mrs.
A. L. Sheppard, Grand and Waynesboro
Drive-In, Waynesboro; W. W. Hammonds,
Marshall Drive-In, Albertville, Wilson Drive-
In, Florence, and Bowline Drive-In, Decatur,
Ala.; James Reynolds, Madison and Union
Point; Mack Nations, Southport Drive-In,
Bridgeport, Ala.; Eddie Watson, Strand,
Montevallo, Shelby, Columbiana and Alabaster
Drive-In, Alabaster, Ala., and Phil Bradley
and a.ssistant manager Bill Hipp of the 41
Drive-In, Chattanooga . . . Paul Engler, Engler
Theatres, returned home to Birmingham
following a business and pleasure trip to Miami.
Manitoba Grants Cut
In Admission Tax
WINNIPEG — The Manitoba government
has given theatres of the province a gift
in its 1958 budget by cutting admissions
taxes. At present tickets costing 50 cents or
less are tax exempt. On May 1, the new
exemption will include 60-cent tickets.
Tills tax reduction will cost the goverimient
$80,000 but it means a great deal to many
theatres now charging only 50 cents admission
in order to avoid the tax.
This was the only tax reduction in the
province budget and is the largest reduction
ever presented by any provincial government
in Manitoba.
NOW with TWO convenient locations ior
BETTER than EVER senice to you
DIXIE
THEATRE SERVICE
& SUPPLY COMPANY
YOUR BALLANTYNE DEALER
1010 North Slappey Drive 95 Walton Street, N.W.
P.O. Box 771
P.O. Box 8S8
Albany, Georgia
Atlanta, Georgia
Phone: HEmlock 2-2846 Phone: WAInut 4US
COMPLETE THEATRE EQUIPMENT & SUPP1.IES
flLdl
Prompt, Courteous Service 'Round the Clock
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Experience Industry — Integrity
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160 Walton $t. n.w.
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tel. Jackson 5-8314 stuS;TtOuo%'
P.O. box 1422
*
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atlanta, ga. temw^''
T. E. Lucy
160 Hermitage Avenue
Nashville, Tennessee
Much of AA's "The Far Wanderer'
filmed on star Sterling Hayden's
schooner.
will t>e
90-foot

'
;

—
. . . Betty
. . The
. . Prank
WfW ORLEANS
podnry Toups. iiinnaKfr ol Loews State Theatre;
M. A. Ripps. head of Do Drive-In
Theatres, Mobile. Ala.; Mr. and Mrs. T. J.
Roster. Giddens ' Lazarus, head of Lazarus Theatres,
soon will be on their way to attend the
Variety International convention in London
April 22-25. Commissioned to represent the
Variety Tent 45, New Orleans are Nungesser,
delegate-elect and Barr, first alternate delegate.
As in the past years, pre-Easter week was
rather quiet on Filmrow. Among out-of-town
exhibitors who did come in were John Luster,
general manager of the Page Amusement
Co., Natchitoches; Mr. and Mrs. Neal Robinson,
Robinson & Son Tlieatres, Crestview.
Fla.: C. J. "Constantine" Tringas, Roxy, Pensacola.
F. G. Prat jr., Vacherie, and George
Baillio, head of the Southern Amusement
Co., Lake Charles. All of the exchanges and
other places of business connected with the
Write, wire or phone
Massey Seating
Company, Inc.
160 Hermitoge Avenue Nashville, Tenn.
Phone: ALpine 5-8459 , . . or
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
woarams
2310 CflSS AVE.- DETROIT I MICH
WRITE POR SAMPLES-WO I 71^8
industry suspended operation at the close of
business Thursday night i3) until Monday
morning i7i for a four-day Easter holiday.
Orkin Bros, closed the Amite, Jackson,
. . .
Miss., temporarily for renovations and refurbishing
Clayton Engle, Durant, Mi.ss.,
i-eopened the Tchula, Tchula, Mi.ss., which
had been closed for a couple of months . . .
Joy's Theatres leased the Joy, Melville, to
Mrs. Justine Harvey, who continued operating
The Liberty,
without interruption . . . Independence, is again operating on fuUtime
schedule with Mrs. Anna Guzzardo at the
helm. Assisting her with the buying and booking
is her brother, Charles Cittadino. The
extension of operation was encouraged by the
unusually large crop of strawbeiTies in view
and large crews of itinerant pickers moving
into the town and vicinity.
Two WOMPI members are among the new
officers of the Pilot Club, an international
service organization of women holding executive
positions, who will be inducted April 19
at the Monteleone Hotel. Ruth Toubman,
Southeastern Theatre Equipment secretai-y,
\rill take office as second vice-president;
Mrs. Gene Barnette, Delta Theatres secretary,
as recording secretary for the Pilots . . .
Husbands and friends of WOMPI members
were guests for the dance cruise aboard the
steamer President Friday night (11). The
next WOMPI festivity will be an all-day picnic
in honor of the club's outgoing officers
May 18 at City Park, with families joining
in for a twilight weiner roast and dancing
to a juke box. WOMPI members already are
selling tickets for the annual spring dance
Saturday night. June 7, at the Aitow Room
in Mr. and Mrs. Bill Castay's Aitow Theatre
building on Jeffei'son highway. Music will be
by the Southerners, a popular local band
Moore of Richards Center and
WOMPI Whoopee chief proof-reader and
John Browne will be married June 21.
Maria Van Slylie, who does publicity work
for United Artists, selected by Stanley
Kramer, producer and director, as distributors
for his forthcoming film. "On the Beach,"
was in town to do advance promotion. She
said that although the production will not
begin until Novemiber and actors haven't
been selected yet, there is already much interest
in the picture because it shows the
atomic bomb era and the end of the world.
The picture will be an adaptation from Nevil
Shute's novel. "On the Beach," which was
serialized in the Item.
Bernard Jacon, DCA National Exchange
representative, was here for several days to
assist in getting operation under way in their
new offices in the International Trade Mart.
Joel Blustone, in charge, advised that their
Fern and
telephone number is JA 5-5812 . . .
Alvin Randall resumed operation at the Fern
Drive-In, Woodville, Miss., on parttime weekly
schedule, beginning fuUtime on or about
June 1.
Corinne Bouche, MGM; Ruth Toubman,,
Southeastern, and Anna B. Horst received
certificates of appreciation from the VA Hospital
for more than 100 hours each of volunteer
service, the credit for the work being
presented in the name of WOMPI. Other
recent WOMPI public services reported by
Mrs. Loraine Ca.ss, chairman, included contributing
$25 to the Sara Mayo Ho.spital
building fund; presenting a large box of
clothing to Father Gregory at the Southern
Mission, Walls, Miss.: .sending candy and
popcorn I
the latter donated by Maurice
Joseph and Mr. McKinney of Lazarus Theatres)
to patients at Charity and Veterans
hospitals; Corinne Bouche's service as operator
of a 16mm projector for the one-a-week
showing of films at each hospital and assisting
the Variety auxiliary at downtown
hotels in .selling tickets to Variety Day at the
Fairgrounds, the latter proceeds being
credited to the cerebral palsy account.
"Tile Knights," a six-member band made
up of Benny Hardy, the leader, Kenny Alfortish.
Jo.seph Nastasi, Frank Mollere, Roy
Purpura and Bob Rotherham won "The Big
Beat" Battle of Bands contest. Finals were
held Sunday at the Joy, March 30, with 13
bands participating before 800 rooters cheering
their favorite bands. The contest was
sponsored by Universal-International Pictures,
the Joy Theatre and the Item in connection
with U-I's "The Big Beat," which
opened Friday i4i at the Joy.
Natalie Wood was here Wednesday (91 to
plug her latest picture, "Marjorie Momingstar,"
an upcoming attraction at the Orpheum.
Her personal appearances were at
Mai.son Blanche at 2:30 p.m. in behalf of the
Marjorie Morningstar fashions featured at
"The Bridge on the River
the store . . .
Kwai" kept the Orpheum filled throughout
the pre-Easter week, which, over the years
has been considered a time of dull show
business . majority of theatres in
southern Louisiana were closed from Thursday
(3) through Saturday (5) for the traditional
observance of Holy Week.
W. C. Terry, associate owner of the La
Place Drive-In. La Place. La., has purchased
the interests of his partners, Mr. and Mrs.
William Castay of the Arrow, local suburban,
making him sole owner of the drive-in , , .
C. E. Younger reopened the DeSoto Drive-In,
Mansfield, for the season . . . F. D. Courtney,
owner, reopened the Denham Springs. Denham
Springs, with Jack Sanders of Olla at
the helm, and Ralph Reid. independent buyer
and booker handling the account.
A. J. Ratcliffe, who assumed operation of
the Liberty, Liberty, Miss., March 16 operating
weekends only, advised Transway that he
will extend the operation to full week schedule
begirming April 26 .
Smith advised
that the extreme shutdown of oil rig
operations in the Gulf, affected the business
at his Grand, Grand Isle, terribly. However,
because of the hundreds of permanent residents
and the great number of weekend summer
residents and tourists, he will open the
theatre nearly every weekend and for special
occasions . . . T. V. Garraway will resume operations
at the Ritz Drive-In, Prentiss, Miss.,
April 13.
June Seeling has taken over the secretarial
duties in Don Kay Enterprises offices. She
succeeds Sue Campbell, who now holds same
position with Woolner Bros. Pictures & Theatres
as successor to Mrs. Betty Rubi.
Supporting Roles in 'Graham Story'
Jack Weston and Leonard Bell will play
top supporting roles in United Artists' "The
Barbara Graham Story."
SE-4 BOXOFFICE April 14. 1958

. . G.
. . Mrs.
Theatre Attendance
In Columbia Is Up
COLUMBIA, S. C—The local afternoon
new'p.i ;-! here reports "a unique small financial
b3Kn" being felt in show business here.
The article quotes Warren Irvin, district manager
for Palmetto Theatre Co. as .saying that
busines.s is better in Columbia by some 8 or
9 per cent than it was this time last yeaj-.
"Columbia theatres are doing much better
business than any other city in tlie state as
far as our company is concerned. Greenville,
Spartanburg, Anderson. Sumter and Greenwood—
they're all off, particularly Spartanburg;
those railroad shops there are closed
and the whole town's feeling it pretty much."
All these cities mentioned are in South Carolina,
although Irving's territory touches
western North Carolina as well.
Jack Fuller, co-owner of Columbia Theatres,
agi'eed that Columbia business "is very
good."
Reflecting this prosperity, perhaps, is the
fact that the theatres are undergoing refurbishing.
Both the Palmetto and Carolina
in the Irvin chain have been up for paint
jobs, and new- lobby furniture has been installed
in the Carolina's lobby. A major revision
at the neighborhood Five Points saw
the addition of a new concession stand and
other lobby improvements.
Fuller says he has plans undei-way for a
complete remodeling of the State, both its
appearance and its policy. His Ritz Theatre
underwent major remodeling last year just
prior to an engagement of "Ai-ound the World
in 80 Days."
Still reporting anemia at the boxoffice,
however, were the drive-ins. They have tried
triple bills, shockers, burlesques and gimmicks.
Irvin says his family plan has proved
the most successful.
MEMPHIS
. . . Leon Rountree, Holly at
Qillett Theatre, Gillett, Ark., closed since
January 1. has been reopened by R. A.
Wilson, owner
Holly Springs and Valley at Water Valley,
was in town again—still wearing a bushy
face full of beard. He explained time and
time again: "It's the centennial at Holly
Springs. All the men are doing it. It makes
people ask questions. When we answer, we
invite them to the big celebration."
At PARIS' PKE."MIEKi:—At the recent
world premiere of "Paris Holiday" in Miami
Beach, star of the picture Bob Hope
posed for this photograph with Harry
Botwick, district manager for Florida
State Theatres, and Arthur Krim, president
of United .\rtists.
of the picture, made two personal appearances
in fashion shows at Goldsmith's department
store. The film opened a little later
in the week.
G. H. Goff, Rustic, Parsons: W. P. Ruffin
jr.. Ruffin Amusements Co., Covington, and
Amelia Ellis. Ellis Drive-In, Millington. were
in from west Tennessee ... A total of 1,375
persons attended the closed circuit telecast
of the recent Basilio-Robinson fight at Ellis
Auditorium at $3.50 and $4.50 each. It was
sponsored by Midsouth Enterprises.
Alfred Hitchcock to Make
Feature for Paramount
HOLL'TWOOD—Alfred Hitchcock returns
to Paramount to produce and direct "No BaO
for the Judge." a comedy melodrama by
British writer Henry Cecil.
The story tells what happens when a high
court London judge is charged with the murder
of a prostitute. His daughter gets a
gentleman-thief to help find evidence which
will clear her father and the yam races to
a surprising climax.
Hitchcock will make "North by Northwest"
at MGM before starting his Paramount assignment.
Cancer Society Cites
Lillian Claughton
MIAMI— Mrs. Lillian Cortaetl Clauffhton,
Miami theatre owner and financier, figured
prominently in the local news recently when
she was given a citation for outstanding volunteer
service to the Dade County unit of
the American Cancer Society.
Several hundred guests gathered at the
Top o' the Columbus for the ACS campaign
kickoff luncheon, the occasion at which Mrs.
Claughton was honored. Principal speaker
wa,s Dr. John R. Heller, director of the National
Cancer Institute at Bethesda, Md.
Mrs. Claughton was cited for her work as
chairman of .special events, including successful
fashion show luncheons in the last
three ;years. and for her aid in making
Claughton theatres available whenever needed,
as for donation of space for storage of
sickroom supplies lent to county cancer patients.
She is vice-president of the county
unit.
For many years Mrs. Claughton ha-s been
active in numerous civic affaii-s. She became
especially interested in the American Cancer
Society after the death of her husband Edward
N. Claughton, who succumbed to this
disease several years ago.
As a screen game,
HOLLYWOOD takes top
honors. As o box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSfMENT CO.
5750 auun SL • SkoUt. liriMli
Tom Ford, Ford, Rector, and Mrs. Don
Keller, Joiner, Joiner, were among Arkansas
visitors to Memphis. Ernestine Bridges,
Bridges, Greenville: C. N. Clark, Louisville
Drive-In, Louisville, and C. C. McGahey,
Ackerman. Ackerman, were among visiting
Mississippi exhibitors. Whyte Befford, Ford
Drive-In, Hamilton. Ala., was a visitor.
.
.
Jack Wright, owTier, has opened Marshall
County Drive-In at Benton, Ky., for the
summer W. Jones took over the
operation of 7 Drive-In, El Dorado, Ark.,
Mrs. Ann Hutchins.
effective April 10 . . .
owner, opened the 67 Drive-In for the season
April 11 at Coming, Ai-k. Helen
Beck, ov^Tier, closed the Ai-kansas Theatre at
Mammoth Spring, Ai-k., April 12.
"Marjorie Morningstar" was here on film
and in the flesh. Natalie Wood, young .star !
setidfn^
D 2 years for $5 Q 1 year for $3 D 3 yeors for $7
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE....
NAME
POSITION.,
Q^Q THE NATIONAL FILM WEEKLY S2 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE April 14, 1958
SE-5

. . FST
. . The
. . Arthur
. . Barbara
. . Rita
. . The
—
JACKSONVILLE
.
Xfermit Carr, fomierly coiuiected with theatres
in Omaha, has Joined Walter Tremor
In the home office advertising department
of Florida State Theatres . PST district
executives Harry Botwick.
.
Miami; Bob
Harris. Tamjia. and Marie DuPree. this city.
Joined PST home office executives in a summer
planning conference . ad writer
Bob Corbit and projectionist Mitchell Yeager
returned from Easter holidays in Birmingham.
Ala., where they visited relatives . . .
Easter bunnies and eggs were used effectively
to daess up the FST advertising layouts in
local newspapers.
Sheldon .Alandell has scheduled the first
northeast Florida run of "And God Created
Woman" at his downtown St. Johns Theatre
following his current and highly successful
Florida's FIRST Supply House
NEW ADDRESS .
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TAMPA, FLORIDA
NEW PHONE 8-5189
NEW CONVENIENT PARKING
for Our Customers
UNITED
Visit us ot our new building
THEATRE SUPPLY CORP.
206 Memorial Highway
lompo, Florida Phone 8-5189
Moll Address: Box J7S, Tampa 1, Flo.
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IMMEDIATE SHIPMENT
ROY SMITH CO.
365 PARK ST. JACKSONVILLE
lun of "The Long, Hot Summer" ... A
special second downtown mn of "Peyton
Place" was scheduled for the Imperial Theatre,
managed by Wall Meier, a few days prior
to the tragedy which struck Lana Turner and
her daughter . . . Visiting exhibitors were Ed
Roberts, Florida, Gainesville; H. A. "Red"
Tedder. Howell. Palatka; Hoyt Yarborough jr.,
Matanzas, St. Augustine; Harold Popcl, State,
Gainesville, and B. B. Garner, Talgar Theatres,
Lakeland.
A well-organized gang of thieves was successful
in staging after-midnight raids on
concession stands at Loew's Twin Outdoor
Tlieatre, Pinecrest Drive-In and Ribault
Drive-In in which they stole .several hundred
dollars worth of merchandise. They were
later captured by police and most of the loot
was recovered . Davis, former New
York and Miami distributor of foreign films,
has turned the Florida Theatre, St. Augustine,
into an exploitation house since acquiring
it last year . first local run of
"Albert Schweitzer," acclaimed the best documentary
feature of the yeai- in the Academy
Award ceremonies, has been scheduled for
the San Marco Theatre under the sponsorship
of the United Church Women of Jacksonville,
a group representing 65 local church
organizations.
Judge May, entertainment editor of the
Florida Times-Union, has begun turning out
a new Sunday column to cover outstanding
films coming to the screens of local driveins.
This is in addition to his column, "Star
Gazing," which is an interesting weekly appraisal
of films coming or playing at firstrun
indoor theatres.
Howard Pettengill of Miami, head of PST's
advertising staff in South Florida, came in
for business conferences and a visit with
friends. He revealed that his eldest son
Howard Pettengill jr. will soon graduate from
the University of Miami's medical school and
then intern at a naval hospital in Philadelphia.
WOMPI affairs: Mary Hart, FST, and
Joyce Malmborg, Allied Artists, were special
guests of the WOMPI membership at a business
and social gathering held in Joseppi's
re.staurant ... A new WOMPI fund-raising
drive is being carried out through the group's
Lucky Six Club . Meehan, FST, is
chairman of a WOMPI rummage sale to be
held on Broad street the afternoon of April
12 . . . Edith Prescott, WOMPI president,
announced that donations had been made to
the Campfire Girls and to Duval Medical
Center . nominating committee for
the annual election is composed of Laura
Kenny, chairman, and Betty Healey and
Jean Moore . "Sunny" Greenwood
was chairman of a successful WOMPI
fashion show held here recently.
Exhibitors were taken by surprise when
Joanne Woodward won the Academy Award
as the year's best actress. The film in which
she won the Oscar, "Three Faces of Eve,"
was not booked Into a single local theatre
until a week after the Hollywood presentation
when a special engagement opened at
the Edgewood Theatre, managed by George
Kievo.
Portraying Goya in UA's "Goya's Naked
Maja" will be Anthony Francipsa,
New Hospital Policy
Explained to Women
MIAMI—Tracy Hare, administrator of Variety
Children's Hospital, was guest speaker
at a special meeting of the club's women's
committee in the Miami Colonial Hotel, explaining
the hospital's new policy. Although
in past years the hospital has been chiefly
used for the treatment of poliomyelitis, it Is
now becoming a hospital for infants and
children.
The women's committee has been working
hard at its volunteer program in hopes of
having enough nurses aides to work every
shift at the hospital.
Mrs. Frank Smulson, supervisor of volunteer
nurses aides, is instructing the class
under the direction of Mrs. Alexander Armellini,
hospital director of nurses. Mrs. Sol
Rappajxjrt and Mrs. George Liebman also
are working with Mrs. Smulson.
When volunteers were first trained only a
few were needed, but now that the number
of polio patients has dropped so substantially,
it means more attention must be given to
pediatrics, which means more need for nurses
aides. Mrs. Smulson was trained by the hospital
director of education and went out to
enroll others.
Mrs. Theodore Beck, chairman of the
women's committee, recently commissioned
Mrs. Smulson to enlist a new class.
Columnist Paints Way
To Get Back Patrons
MIAMI—The cheap movies of yesteryday
before 1948—have been bought up by TV for
milions of dollars and as you look at most of
them you wonder how in the world you ever
tolerated such junk just a few years ago,
writes Herb Kelly, Miami News columnist.
The bulk of them are from the "B" to "Z"
mills, when Hollywood ground them out
cheaply and quickly like a nut and bolt factory.
Why go out and pay for lousy entertainment
when you can stay home and see
lousy entertainment for free?
At last, Kelly says, Hollywood has seen the
handwriting on the wall and has risen to
meet the challenge. "Give the public motion
pictures in the theatres which they never will
be able to get on television," they learned.
"Do that and you'll never have any trouble
drawing the people away from the 21-inchers
and into the huge screen houses."
We don't have to go back many months,
Kelly continued, to prove that this is the
only policy which is successful. Look at some
of the wonderful recent pictures In Greater
Miami: The Young Lions, Marjorie Morningstar,
The Long, Hot Summer, The Bridge on
the River Kwai, Sayonara, Peyton Place,
Witness for the Prosecution, The Brothers
Karamazov, Raintree County, Wild Is the
Wind, Don't Go Near the Water, Old Yeller,
Around the World in 80 Days and South Pacific.
This list, says Kelly, just skims the top.
Hollywood will have to turn out some
"small" movies. Kelly says, to satisfy the demand
of double feature houses and theatres
in small towns, but the total will be less.
"The moviemakers have found out the hard
way that you, the patrons, are willing to
flock to the theatres. But only when the
attraction is far above the quality of stuff on
television. They are now catering to your
demands."
SE-6 BOXOFFICE April 14, 1958

'I
^
D
I
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I
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D
I
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I
L
. . . Jack
. . Harry
RESEARCH
for
BUREAU
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4-14-58
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MIAMI
\xi'metco's "Happy Easter Show" at the
Boulevard, North Dade and Coral Way
drive-in.s, rated special art and -special format
in the ad line-up. The Boulevard featured
the appearance of Tex Barton and hi.s Wonder
Hor.se Cloudy, free playground rides, and
a big Easter egg hunt with bicycles, radios
and Easter baskets as prizes. The Coral Way
had free rides on Van's Mity Midget Cars, an
egg hunt, toys and baskets for prizes and a
vai'iety of games to
play.
Easter sunrise services were held in five
drive-in theatres— the 27th Avenue, Boulevard,
Golden Glades Twin, Coral Way and
Dixie . . . Harry Botwick, PST topper, celebrated
his daughter's, Lennye's 21st birthday
by taking her nightclubbing. Mivs. Botwick
and a second daughter, Judy, 12, completed
the party.
Two men charged with a $56 robbery from
the Sheridan Theatre were committed to
the state penitentiary. Sentence of a third
was held up pending a check of his record
with Nevada authorities. The trio was caught
when they were heard pounding on the safe
in the theatre and police were called . . .
Caravel Pi'oductions have a shooting unit at
the Sands Motel, Key Biscayne, making TV
commercials.
Variety Children's Hospital is to receive
$116,246 in federal funds this year for construction
of a new $250,000 building for research
on children's diseases. A spokesman
for the health, education and welfare department
said funds will be made available under
a speedup of hospital construction and research
programs as part of an anti-recession
measure. Variety is to provide funds to match
the government's award . . . Gordon Spradley,
Wometco, describing himself as just "a
theatre man," made the top spot in Jack
Bell's column recently with the following
story of two elderly ladies who went to a
baseball game. As they sat down the batter
plopped one over left field fence. Six innings
later the same batter did it again. "Let's
go," said one lady, "this is where we came in."
The Coral Way Drive-In has an oyster-eating
contest going, sponsored by Loffler Brothers
Oyster House in the vicinity. The winner
gets free oyster diimers . Reinhart,
executive of 20th-Fox, was vacationing with
his wife at a Miami Beach ocean front hotel
Etra, cameraman, was in town
after shooting a Columbia movie staiTtng
Julius LaRosa, titled "Let's Rock." Etra says
it was made in ten days, cost $132,000, and
probably will do better boxoffice than a lot
of high budget productions . . . There were
so many entries in the News' Oscar contest
that only at this WTiting have judges eliminated
all but the eligible-to-wln ones.
Mel Haber, an executive with Wometco for
14 years, is now one of the owners of the
Rockln' SD ranch near here.
Semore Datley,
a national rodeo star, is manager of the
ranch which includes a riding academy. Recently
Haber turned over proceeds of opening
day to Variety Children's Hospital . . . Mrs.
Mitchell Wolfson was elected president of
the Symphony Club of the University of
Miami for her sixth term.
"Marjorie Momingrstar," which was given its
world premiere at PST's Beach Theatre, is setting
records at the boxoffice. The first four
days set a recoi-d for this house. The first
week was the biggest that the theatre
ever had. It stays here at least two more
weeks and also opens at the Olympia and
Gables. The premiere performance was a
benefit for ORT and eru-iched that organization
by about $10,000 . . . FST District
Manager Harry Botwick and advertising and
publicity topper Howard Pettenglll left for
Jack.sonville where they were to take part
in two days of meetings with other circuit
officials.
The recent "South Pacific" opening at
PST's Sheridan Theatre, a benefit for Lenda-Hand
camp fund, was preceded by a Sunday
night private press showing. Harry Botwick,
FST district manager, made a brief
welcoming address and thanked the pre.ss,
radio and TV men for their coverage of the
premiere. Alxjut $7,000 was raised the following
night for the Lend-a-Hand organization.
L. G. Pinske, president, was one of
the PST notables present, as were Harry Botwick,
Al Weiss, Ralph F*uckhaber, Al Glick,
Al Panetz, James Barnett, Dave Payne and
Manager Chai-les Whitaker and assistant Bob
Hilton. Several merchants on Godfrey road,
where the Sheridan is located, carried ads
in the Miami Beach Sun mentioning the
picture. On the Sunday preceding the benefit,
the Herald carried a four-column feature
with a still from the picture, describing the
Todd-AO process in which the film was made,
and mentioning the impressive job of production.
I
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For over 20 years
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BOXOFFICE
April 14, 1958
SE-7

A trainee taught us
some ABC's
^^
At a briefing of trainees one of the boys
asked: "Can I buy U. S. Savings Bonds
through the Company and have my deductions
made automatically?" Frankly
we had assumed that all of our employees
knew all about the Payroll Savings Plan.
As a matter of fact, we've had the Plan
in operation here for years. We decided
to make sure that everyone on our payroll
got full information, right away.
Our State Savings Bond Director saw
to it that we got a full stock of promotional
material to stimulate interest in
U. S. Savings Bonds. After that he helped
us to conduct a personal canvass and give
everyone an application
blank.
What happened next was surprising.
Our employee participation jumped to a
really
substantial percentage. When our
people had all the facts tliey were glad
to gain the security that U. S. Savings
Bonds offer them.
Today there are more Payroll savers
than ever before in peacetime. Your State
Director will be happy to help you install
a Payroll Savings Plan or build enrollment
in one already e.xisting. Look him
up in the phone book or write: Savings
Bonds Division, U. S. Treasuiy Dept.,
Washington, D. C.
BOXOFFICE
THE U. S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT THE TREASORV DEPARTMENT THANKS. FOR THEIR PATRIOTIC DONATION, THE ADVERTISING COUNCIl AND THE DONOR ABOVE.
SE-8 BOXOFFICE :; April 14, 1958

25,000 Ballots Cast
In Oscar Contest
DALLAS — The fourth annual Academy
Award Sweepstakes here, sponsored by the
Dallas Morning News, Interstate Theatres,
Trans-Texas Theatres and Rowley United
Theatres, drew more than 25,000 ballots from
the 17 local theatres offering entry blanks.
Winner of the $500 cash first prize was Lilyan
Levinson, bookkeeper-receptionist for a
local orthodontist. She had filled out half a
dozen ballots during the two-week contest,
and was one of four entrants who named all
Academy Award winners correctly. She won
first place on the basis of the reasons she
gave for selecting "The Bridge on the River
Kwai" as the best picture for 1957.
Second place winner, Mary Lee Sargent,
a high school senior, won a year's season
pass for two to Interstate Theatres. Third
place winner, Leon Kahn, got a one-year pass
to Ti-ans-Texas Theatres; fourth place went
to Tom Chatham of Mexia, Tex., who received
a one-year pass for two from Rowley
United Theatres.
Rowley Will Take Over
Houston Uptown in May
HOUSTON — Rowley United Theatres,
which recently leased the Uptown Theatre
here for the showing of Todd-AO pictures,
will take over the house from the Horwitz
estate about May 15. The theatre, built by
Will Horwitz in 1935, will be remodeled, with
new seats and new carpets in addition to
the Todd-AO equipment. Cost will be about
$100,000. The theatre wUl be reopened on
June 26 with "South Pacific" and the house
will be managed by Jeff Wolf of Corpus
Christi, who has been with the Rowley organization
for three years.
Santone Drive-In Sued
SAN ANTONIO—Two San Antonio men
who claim they were falsely imprisoned after
they were accused of sneaking their wives
into a drive-in theatre without paying have
sued the Varsity Drive-In for $5,000 damages
each. The men allege that they, their wives
and two children attended the drive-in and
had gone to the car trunk to obtain food
and beverages when a special officer employed
by the theatre accused one of their
wives of sneaking into the theatre in the
car trunk and the other wife of entering
without paying. The suit relates that police
were called and the two men were taken
to the city jail where they were held for
two hours.
W. R. Petty Very 111
TEAGUE, TEX.—W. R. "Bill" Petty, owner
of the Star Theatre here, closed that house
about two weeks ago after suffering two bad
heart attacks. Petty now is in a hospital in
Kansas where he is critically ill. Petty at
one time operated theatres in Oklahoma and
Texas.
To Screenplay 'Palace'
HOLLYWOOD-^o and Art Napoleon will
return to Warner Bros., where they recently
scripted "Too Much, Too Soon," to pen the
screenplay for "Ice Palace," the Eklna Ferber
novel on Alaska.
a Widow, Fills
Tbeatrevfoman, Left
Void With Her Heart Club Work
COALGATE, OKLA.—Mrs. Grace Holt,
widow of Eddie Holt,
the
who operated two theatres
here, organized the Heart Widow.s Club
shortly after her husband died from a heart
attack in October 1955. About a dozen local
women whose husbands suffered fatal heart
afflictions are now members.
ASSISTS IN FUND DRIVES
The club observes an annual Heart Memorial
Day, assists in the fund drives for the
Oklahoma Heart Disease Ass'n and engages
in activities in behalf of ho.spital patients.
This year the club arranged an all-day
coffee at the Comjnunity building, inviting
members and others to donate homemade
cookies and silver offerings. Some $300 was
thus raised for the heart disease fund.
Mrs. Holt has been making favors and
taking flowers to patients at the Coalgate
hospital on holidays. At one time she made
100 valentines and sent them to the Crippled
Children's Hospital in Oklahoma City, on
last Valentine's Day, and received a letter
from the hospital which read in part:
"Thank you so very much for your lovely
Valentines for our children. Since you do
so much for other hospitals, it is indeed most
kind and considerate of you to think of
sending our patients something. I think you
will be pleased to know that we used the
Valentines on the children's trays on February
14. They added a gay note and pleased
the children immensely.— (signed) Mrs. Mabelle
Bradley, Director Recreation Department
of the Children's Memorial Hospital,
Oklahoma City."
She also received a letter from the Oklahoma
State Heart Ass'n, which read: "Forgive
me for the week or two delay in replying
to your letter about the Heart Memorial
coffee held in Coalgate. I wanted to be sure,
when I answered it, that I had time to sit
and try to think up something to tell you
how very much we appreciate your tremendous
annual service to the heart association.
Also. I know you will have no objection to
our referring your letter to Joe McBride,
who undoubtedly will urant to write you a
personal letter of thanks. Mr. McBride is the
state campaign chairman of the Oklahoma
State Heart Ass'n. The picture in the Coalgate
paper was beautiful, and my own feeling
is that your unique idea is more beautiful.
It is meeting and working with people
like you throughout the state that makes
my own job such a gratifying one. Thank
you so much for telling me abuot the coffee."
This was signed by Rita Matthews.
THANKS FROM BIG STORE
Another letter she received was from the
Hudson brothers, who operate a very large
store in Coalgate, and who are two very
civic minded men. The letter reads in part:
"Someone has said 'To have friends, you
must be a friend.' I doubt if there is anyone
in Coalgate who does more things for more
people than you do and it isn't something
unusual for you—it is a habit. I am thinking
of all the nice things you do and have
done for patients at Mary Hurley Haspital
here and other little gestures you are doing
constantly for other people. I can think of
no better way than spending time doing
things for others. Some of these days, in the
next few months, the Ruth Wilson Hurley
Nursing Home will be opened, and this will be
a real challenge for you because we will have
a lot of old people who will be starved for
someone to be nice to them, visit with them,
and take an interest in them, and knowing
you as we do I know you will enjoy doing
just that. It is only two blocks from your
home so if I know you, as I think I do, you
are going to be a regular visitor two or three
times a week.
"I know it is lonely since Eddie went away,
but in doing the things you are doing you are
making a lot of people very happy and I am
."ure that is what Eddie would want if he
were here."
This letter was signed by Arvard Hudson.
In addition to all the other things, Mrs.
Holt is also running the Wigwam Theatre,
but has closed the Holt Theatre for remodeling
for another kind of business. Mrs. Holt
has operated theatres in Coalgate for some
30 years.
Billy
Joe Elledge Killed;
Abilene House Manager
ABILENE, TEX. — Billy Joe Elledge, 20,
who recently became house manager at Interstate's
Queen Theatre here, was killed in an
automobile accident near Albany Monday
1 71. Elledge was returning from his home in
Archer City when the accident occurred.
Elledge, who was not married, began as
doorman at the State in Wichita Palls a few
years ago. Survivors are his parents, two
brothers and a sister. Burial was in Archer
City.
Script Gift Photo in Paper
DALLAS—A few days before the opening
of "The Brothers Karamazov," at the Tower
Theatre in Dallas, Manager James L. Reynolds
landed a picture on the amusement
page of the Dallas Morning News showing
him presenting an autogi-aphed shooting
script of the film to Dr. J. B. McGrath of the
Southern Methodist University's speech department.
To Consider CM Theatre
MINNEAPOLIS—Elmer Rhoden wiU be
here within the next few weeks to look over
theatre possibilities for his Cinemiraole projection
and its initial offering, "Windjammer,"
according to Charles Winchell, Minnesota
Amusement Co. president-general
manager who earlier had sent Rhoden information
regarding physical qualifications
of the circuit's three local Loop houses.
Reopen at Princeton
PRINCETON. WIS.—A new company, the
Princeton Theatre Corp., organized by several
local people, has reopened the Princeton
Theatre, closed for some time. A public
stock subscription was made under the leadership
of local businessmen to provide for operation
of the theatre. Elmer V. Krueger
was appointed manager.
Susan Hayward will play the title role In
United Artists' "The Barbara Graham Story."
BOxorncE April 14, 1958 SW-1

!
. . . "The
. . .
Russell
. .
Manager
. . Strand
DALLAS
D J. O'Donnell, Interstate Theatres vicepresident
and general manager, sailed
last
week from New York on a European vacation.
He will visit Italy before going to
London for the Variety Clubs International
convention, opening April 21 . . . Jimmy Allen,
new manager of Rowley United's Texas here,
is recuperating in Methodist Hospital from
a leg broken in three places and broken ribs,
suffered when his cai- was hit head-on by
I^'SPli:cTli:l)
another car. Louis Hlnton is pinch-hitting as
Texas manager until Allen gets on his feet
again.
\'isiting Kilmrow were Volney E. Hamm,
Lawtoii, Okla., theatre owner; Mrs. Harold
Stroud, Hamilton, Tex.; "Slim" Killlan, Star
Theatre. Rising Star; Boyd Atkison, Spring
Theatre, Spring Hill. La.; Wayne Arnold,
manager of the Vale Drive-In, Phoenix, Ariz,,
here buying equipment, and J. C. Capps, who
is doing a lot of remodeling at the Pueblo
Theatre. Riodosa, N. M., here to purchase
.supplies at Hardin Theatre Supply Co.
Strong Electric Co.'s new jet lamp was demonstrated
here before about 50 exhibitors at
the Jefferson Drive-In early Friday t4i from
1:30 to 3.30 a.m. Steve Bakarich of Lone
Star Theatres served coffee to the chilly
viewers. Projectionists from Dallas and Fort
Worth also were in attendance . . . Rowley
United's subui-ban Vogue now has a matinee
policy, with openings at 1:45 p.m. daily.
"Search for Paradise," now in its last two
months at the midtown Tower, has been put
on a five-a-week .schedule. The Cinerama
film will be show^n nightly, Friday through
Sunday, with Saturday and Sunday matinee*
Bol.shoi Ballet" will be offered April
23, 24 at the Esquire, Interstate suburban
liouse. It offers Dallasites the first o.oportunity
to see a complete evening of ballet on
film. Resei-ved seats will be sold at $2.50 for
the lower floor and $1.75 for the balcony.
WICHITA FALLS
E. Unger. city manager for Interstate,
J
ran
a special Bugs Bunny cartoon festival
Saturday (5) morning at the 'Wichita for his
pre-Easter show before opening "The Bridge
on the River Kwai" . C. H. Queen
has been filling in between the Falls and
Grant Street drive-ins dui-ing the illness of
Romer Bullinglon, who has been out with
the flu . . . Falls concession eniployes Shirley
Meharg and Albert "Bud" Ashbaugh shared
one thing in common last week—theii- children
had the measles. Bud's wife also had the
measles only a few days after returning from
New York.
The Grant Street Drive-In held its annual
free show for the high school graduating
class Tuesday (1) with "Slim Carter" and
"The Private War of Major Benson." C. H.
Queen reported that approximately 225 teenagers
out of a class of 290 attended and concession
sales were peak.
The Seymour Road Drive-In projectionist,
R. L. "Toby" Hurst will leave here about May
1 to take charge of his toiu-ist court at Colorado
Springs. Projectionists Local 378 business
agent W. C. "Cliff" Shaver announced
that Earl Moseley will be transfeixed to the
Seymour, and Haskel Williams, w'ho recently
returned from California, will go into the
Falls.
every deelish' can is
Federally-INSPECTED
JIM-BO'S BARBECUED BEEF
with Barbecue Sauce
Yessiree, every can of this mouth-watering,
PIT-COOKED, HICKORY-SMOKED
BARBECUE carries the okay of Federal
Inspection. And yet this high quality barbecued
beef ;'* fictunlly far Iniver in price
than other available Federally-Inspected
barbecues.'
Let us help you merchandise your barbecue.
Write to Atco Food Company, 2921 Commerce
Street, Dallas, for banners, point-ofsale
material, film tiailer and general merchandising
assistance. And today order
Jim-Bo's Barbecued Beef from these fine
distributors. Available in following sizes:
24/15 ounce, 12/29 ounce and 6/10 (6
pounds, 8 ounces per can).
Alamo Concession Supply Company
San Antonio
Associated Popcorn Distributors Dallas and Houston
Cohen Candy Company
Dallas
Houston Popcorn & Supply Company
Houston
Corpus Chrisli Concession Supply Company Corpus Ctiristi
Logan Concession Supply Company Tulsa
Modern Sales & Service Company Dallas
Panhandle Popcorn Company
Plainview
H. G. Townsend Company Shreveport
ATCO FOOD COMPANY
2921 Commerce • Dallas
BUFFALO
3409 Oak Uwn, Room 107
COOLING
Mrs. George P. Skouras, national chairman
of Boys Towns of Italy, was here Thursday
i3i with actress Frances Nuyen, who plays
Liat in the Todd-AO film. "South Pacific."
for a press conference at the Statler-Hilton
Hotel. In attendance, besides press, radio
and television representatives, were John
Rowley. Don Douglas. James May. James A.
Callahan, Dave Callahan and George Henger,
all of Rowley United Theatres. Mi-s. Skouras
and Miss Nuyen return here April 16 for the
benefit premiere opening of "South Pacific"
at Rowley's Wynnewood Theatre. Tentatively
scheduled to attend are Margaret
O'Brien. Linda Dai-nell. Don Murray. Cleo
Moore and Carmen Cavallaro. Comedian
Jackie Miles, now appearing at the Statler-
Hilton Hotel, will be master of ceremonies at
the $25 per seat formal affair.
Car-audio attachments went on sale at
Weisenburg's Kaufman Pike Drive-In. Inventor
Dalton P. Clai-k held a midweek
demonstration there with the help of Manager
Jack Weisenburg . . . Mi-s. Ruth Wafford.
co-owner of the Plaza, keeps all
Christmas issues of BOXOFFTCE containing
the names listed in the many greeting
ads as a reference book on exchange personnel
she does business with every week.
Norm Busby at Athens
ATHENS, TEX.—Norman Busby of Rockdale
has been named manager of the Texan
and Star-Vu theatres here by owner George
Bass. The Texan reopened recently after
being closed for one week. Bass purchased
the theatres early in March. For the last
five years, Busby has managed and maintained
four theatres in Rockdale.
EQUIPMENT
BUFFALO ENGINEERING CO., INC Dallas, Texas
No theatres suffered any major damage by
the recent tornado . projectionist
S, F. Weidman happily reported a clean biU
of health after liis recent medical examination
and doesn't have to report back to the
doctor for another six months. Weidman was
. . Harold Flemins.
ill last year for a time .
manager of the Parker Square, has tied in a
free kiddy show every Satm-day morning with
various merchants in the shopping center
Modern Sales
where his theatre is located . . .
and Service engineer J. H. "Harpo" Davis
serviced the downtown theatres over the
weekend.
R. A. Erickson's Tower Twin Drive-In at
Abilene is now open again on both sides. The
Crescent was the scene of an Easter sunrise
service. Free coffee and doughnuts were distributed
...CD. Leon's Town and Country
Twin Drive-In now uses four features, two
en each screen.
J. E. Unger, Interstate city manager, has
gone to Scott & White Hospital in Temple for
a checkup. He recently returned to work at
the Wichita after suffering with Asian flu.
Unger previously was city manager of circuit
theatres in Temple before coming here.
Harold Flemins. who is manager of the
Parker Square, booked "All at Sea," which
stars Academy Award winner Alec Guinness
Williams, sound service man for
RCA, was at Charles Weisenburg's Seymour
Road Drive-In . . . Seymour Manager Chester
Blakely is opening the playground at 6 p.m.
with an attendant in charge.
Relief projectionist Frank Brown went to
Mount Pleasant due to the serious illness
of his mother-in-law . . . Bill Roten, manager
of the State, prepared a joint ad on the return
of "Peyton Place" at the Wichita and
"Sayonara" at his house in connection with
their Oscar nominations.
John Hubbard of
the Falls Drive-In, mar-
SW-2 BOXOFFICE April 14, 1958

. .
. , The
, . J.
ried four months ago, ha.s finally bought
his own furniture and moved in a home .
Falls projectionist. Earl Moseley and his wife
celebrated their ninth anniversary Sunday
the
13th.
Manager Fred McHam invited local ministers
to conduct prc-Easter .services each
weekday morning at the Strand, But McHam
was running DCA's "Mademoiselle Striptease,"
so he had all posters removed from
the out-front racks each night and replaced
them after the churchmen were finished . . .
Hudson Mace, former manager of the Ervay
Theatre in Dallas, is now a resident here. He
no longer is in show business.
Twin Cities Downtowners
Offer Free Parking
MINNEAPOLIS—Free downtown parking
for theatre patrons is becoming more general
in the Twin Cities, putting the Loop fli-st-run
houses on an equal basis in this respect with
the outlying subsequent-run situations.
RKO Theatres, whicli recently started the
gratis service at the local OiTDheum, also
now is offering it for ticket buyers at its
other downtown house here, the Pan, and at
the St. Paul Orpheum. This makes a total
of thi-ee Minneapolis and five St. Paul downtown
first-run theatres to provide the free
parking. The other house here is the independent
400-seat World where it was
started more than a year ago. In St. Paul
the two Minnesota Amusement Co. theatres,
the OiTJheum and the independent World
and Strand provide the service. There's still
no free parking downtown at the three
Minneapolis MAC first-run theatres or at
Cinerama's "Search for Paradise" and
Todd's "Around the World in 80 Days" at
the Century and Academy, respectively.
None of the downtown theatres own their
parking lots, as do most neighborhood houses.
They have arrangements with nearby parking
lot operators.
DJ Says No, So Berger
Passes Up Bible Film
MINNEAPOLIS—Finally admitting defeat,
circuit owner Ben Berger says that the Dejjartment
of Justice in effect has rejected
his request that it compel Paramount to seU
"The Ten Commandments" to his Fergus
Falls, Minn., theatre "on a fair and equitable
basis." Accordingly says Berger, after being
advised by Paramount that the DeMille
smash would cost him 80 cents for every
ticket sold by his Fei-gus Palls theatre, he's
passing up the picture.
"The Justice Department apparently is
satisfied with the Paramount deal deiipite the
fact that it actually amounts to dictating the
admission price and therefore is illegal."
charges Berger. "We'll explain to the Fergus
Falls people who have been demanding the
picture why we're unable to show it."
Berger appealed to the D. of J. to force
Paramount to sell "Commandments" to the
Fergus Falls theatre without dictation as to
the admission price that would be charged
or, in lieu of that, compelling him to give a
$2,750 guarantee "which would be impossible,
just as the 80 cents per ticket is,"
Boris Karlolf in "The Monsters'
Producer Aubrey Schenck has set Boris
Karloff to star In AA's "King of the Monsters."
SAN ANTONIO
pill Kau has purchased the Jewell Truex in-
. .
. . . Lynn
terest in the Bandera Road Drive-In ,
Ernie Gaugh, Dallas, has replaced C. R. Miller
as local RCA sei-vice engineer
Krucger, manager of the Majestic, held midnight
shows Friday and Saturday (11, 12) for
Negro patrons only for "And God Created
Woman" , Texas Theatre ran a special
midnight show for Negro patrons, offering
the Robinson-Basilic fight films.
Clarence Moss, State Theatre manager, and
wife Ellen have a name for the new addition
to their family—a month-old goat, named
Billy George. The Messes are having quite
a time with the goat. It eats all the flowers,
eats clothes off the line, drinks four tall cans
of diluted milk daily, plays with the Siamese
cats and the chow dog.
Hollywood celebrities planed into San Antonio
recently to extend a personal invitation
to Mayor J. Edwin Kuykendall and his
wife to attend the 22nd annual Palm Springs
desert circus .salute to Texas festival. In the
group were Dorothy Malone, Martha Hyer,
Roberta Lynn, Phil Harris, Hoagy Carmichael
and Jimmy Van Heusen. A big cocktail party
was held at the St. Anthony Hotel with many
theatre people in attendance, including Mr.
and Mrs. George Watson and Mr. and Mrs,
Jack Chalman.
, Mrs,
George Kaczmar, former manager for Interstate,
Trans-Texas Theatres and Jewell
Truex, now is located at the Jefferson TV
Shop, where he and his partner Jim Houston
service radio, TV and hi-fi sets , . . The Junior
CofC held its first annual banquet and presentation
of awards to the police department.
Attending from the theatre world were Mr.
and Mrs. Lynn Ki-ueger, Majestic, and Mr,
and Mrs, Douglas Naylor, Texas
Elizabeth Krueger, mother of
, .
Lynn Krueger,
celebrated her 70th bu-thday April 2,
Al Galan, stagehand at the Texas Theatre,
and wife celebrated their 50th wedding anniversary
, C, Skinner and W. D. Mc-
Carey. Modern Sales and Service engineers,
have installed a new 35-foot screen, Ashcraft
lamps and a new generator in Interstate's
Varsity at Austin. D. M. Haiwey, Interstate
electrician, is installing a new public address
system in the State here.
. . .
. . ,
G. W. Hanna jr., well-known theatrical
billposter, is recuperating after surgery
Vernon Dowda, new exalted mler of Elks
Lodge 216, is an orchestra and theatreman
of way back yonder Roy Cogdill, projectionist
at the Aztec, has taken over the
management of Whitley's at Medina Lake,
a well-known fishing resort.
Suit by Tulsa Airers
OKLAHOMA CITY — Warner Bros, has
been charged with conspiring to limit competition
through exclusive bookings of current
motion pictures in a suit filed in federal
court here by operators of three TuLsa County
drive-ins. The trio. Family Theatres. Modem
Theatres and Line Amusement Co., asked
the court for a permanent injunction against
WB. The petition alleged that WB had made
an exclusive contract with a rival drive-in
for exclusive showing of "Sayonara."
U.S., Spain and Mexico
In Co-Production Deal
NEW YORK—U. S.. Spanish and Mexican
talent and technicians are being lined up for
a series of American-Spanish co-productions
in Engli.sh, according to Lee N. Steiner, altomey
representing both American and Spanish
principals.
Between 20 and 30 per cent of the financing
will come from Spanish .sources and the
rest from MGM in the form of blocked pesetas
in Spain, he said, with a Mexican bank
guaranteeing MGM's investment. Sarita
Montiel, Spanish star, will have the lead In
the first film.
Ava Gardner will star as the Duchess of
Alba in United Artists' "Goya's Naked Maja."
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ATCO FOOD COMPANY
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BOXOFFICE April 14, 1958 SW-3

. . Gene
OKLAHOMA CITY
XX7eslfy iludges. who owns and operates the
Bulldog Theatre. Wentherford, has recovered
from a recent Illness and Is now
back on the Job running his theatre. While
Wesley was ill. his oldest .son Mike operated
the theatre for several weeks . Miller
closed his WashitA Theatre. Hammon. It had
been open only on weekends running two
pictures per week. Miller said he hopes the
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bu.sinessmen and merchants of Hammon will
wake up to the fact that their supiwrt is
needed if a theatre is to operate at a profit
In Hammon. He hopes to reopen this fall if
there is a good wheat and cotton crop, and
the outlook is very bright. Gene works for
the Clinton Daily News in Clinton some 75
miles distant and has been going to Hammon
only on the weekend. His mother has
been operating the theatre.
J. S. "Seibert" Worley. mayor of Shamrock.
Tex., ran for re-election April 8. but at presstime
the results were not available. Worley
.said in an interview with the Shamrock
Texan: "My statement now is just as simple
a.s the one I made two years ago when I was
approached to run for mayor. I did not seek
the office then, nor am I seeking it now. In
fact. I had made up my mind not to ask for
re-election but so many people telephoned and
talked with me personally that I finally consented.
I am now more fully aware of the
headaches connected with this responsible position
and if the people want me to continue
as their mayor. I will do the best I can to
help our home town and work for the benefit
of the majority of the people and not Just
a few."
Amos Page, McLean, Tex., opened his Derby
Drive-In Tuesday (1). He advertised his
opening night as free to everyone and he had
to turn patrons away. Many came back for
the second show. The concession stand did a
land office business, and Page said; "I took
in more money tonight in my concession
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408 S. HARWOOD RI 7-6568 DALLAS 1, TEXAS
stand than I have on a lot of pictures that I
have played in my downtown Avalon Theatre."
His brother Joe and family drove
down from Pampa, some 35 miles distant.
Amos and his family and Joe and his family
all worked like beavers in the concession
.stand during the break, that is all except
Amos' baby, who was home .suffering from
mea.sles. Page recently purchased an oil
well servicing rig and services oil and gas
wells within a radius of 50 miles. It takes a
crew of four or five to operate it. Page was
recently re-elected for a .second two-year
term as city councilman in McLean. During
his first term he was instrumental in bringing
in a factory from California, which now
employs from 60 to 75 women.
J. R. Burns, Kozy Theatre, Granite, is quite
a fisherman. He spends lots of time at
nearby Lake Lugert, and he said he caught
enough fish last year to almost fill his house.
His mother goes with him most of the time
and they just about keep all the neighbors
supplied with fish of the channel cat, crappie
and black bass varieties. Sometime ago he
hooked a bass that weighed over ten pounds,
one of the largest ever seen in this lake, but
just as he got it to the top of the water, it
made one big splash and broke the line.
Next day. Bums was fishing in the same spot
and that same bass, dead, floated to the top
and Burns weighed it. He knew it was the
same one he had hooked on the day previous,
because it had swallowed the plug
Burns had been using.
Mrs. Kay Penn, who operates a variety
store with her husband in Gotebo, Okla., Is
also operating the Town Hall Theatre for the
businessmen and merchants of the town. This
is one of the smallest towns in the state with
a theatre running. They operate only on
Friday-Saturday and at the end of each
month the businessmen make up the deficit
for the operation. They can see the necessity
of having a theatre in their town and they
try to book pictures that will keep the young
people at home. They are not making much
money, but seldom have to dig up for a deficit.
. . . Phil Isley, got his
A few exhibitors showed up on the Row,
including H. D. Cox, Caddo, Binger; Robert
Doll, Palace, Helena; J. Rudolph Smith,
Royal, Mt. View; B. J. McKenna jr., Oklahoma,
Norman, and Clint Applewhite,
who
Liberty,
Carnegie
start in the motion picture business in Oklahoma
City several years ago, was back on the
Row recently greeting old friends. Isley operates
a circuit of theatres in Texas and
California.
Farmer -theatreman Clint Applewhite, Liberty,
Carnegie, will not be a farmer much
longer. Last fall he bought a 160-acre farm
.some seven miles northwest of Carnegie and
moved there with his wife and son. Recently
a farmer came to him and asked to buy the
farm. Clint did not want to sell and put a
price on it that he thought would be excessive.
The other farmer immediately agreed
(Continued on next pagei
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SW-4 BOXOFFICE April 14. 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 20
CONTACT YOUR jflmanlcaru ^ ^ntannatloruLL EXCHANGE
EMPIRE
PICTURES
BOB O'DONNELL
DON GRIERSON
2011 Jackson Street DALLAS 1, TEXAS
SCREEN GUILD PRODUCTIONS
LOIS SCOTT
H. E. McKENNA
708 West Grand Arenue OKLAHOMA CITY 2, OKLA

. . Wayside
OKLAHOMA CITY
(Continued from preceding page)
to buy at Applewhite's terms, and the deal
was consummated in the next 30 minutes In
an attorney's office. Now the Applewhites
have to move out by July 1 . and the wife and
son are not very happy about it. Clint also
operates a tire and electrical appliance shop
in Camegrte.
Charles Donnell. who operates two theatres
and a drivc-in in Canyon, Tex., for his fatherin-law
J. W. Wooten, has been elected mayor
of Canyon. Donnell is a former president of
the Canyon Chamber of Commerce and was
twice elected as "Man of the 'Y'ear" In Canyon.
All film service for Canyon Ls served out
of Dallas except Universal, Columbia and
Walt Disney Productions. Tliese three latter
companies are served out of Oklahoma City.
F. D. Cummings and wife of Borger, Tex.,
were recent visitors here. They operated the
Roxy Theatre in Stratford, Tex., for several
years but have had it leased to W. G.
Sandlin. Tlie latter recently gave up his
lease and moved to Hale Center, Tex., where
he will take over a conventional theatre and
a drive-in. The Cummings resumed operation
of the Stratford March 18 and were arranging
bookings for the next few months. They
will continue to live in Borger and the theatre
in Stratford will be managed by Cummings
mother.
ANNOUNCING .
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Popcorn Processors— In our 84th year.
.4T THE AIP MEETING—Harry Mc-
Kenna (standing right), one of the franchise
holders for American International
Pictures in Oklahoma City, met with
others in the organization recently at the
AIP sales convention in Los Angeles, to
discuss plans for the year. In the group
with him are (1 to r) seated—Herman
Gorelick, St. Louis franchise holder;
Meyer Stern, Omaha franchise holder,
and Chick Lloyd, who handles AIP in
Denver. Standing left is Jim Clemens,
assistant manager of the Los Angeles
exchange. In the bottom photograph
Joe Jackson, left, of the Interstate circuit,
was a speaker at the convention
in Los Angeles two weeks ago. He spoke
on the important role the combo-type pictures
released by AIP are playing in building
boxoffice grosses. He is shown with
Leon Blender, center, AIP's general sales
manager, and Bob O'Donnell, Dallas territory
franchise holder for the company.
Silliphant to Do Screenplay
For Rin Tin Tin Biofilm
HOLL'i'WOO D—Producer Herbert B.
Leonard signed Sterling Silliphant to write
the screenplay for his theatrical film production
of "Rin Tin Tin and Me," the biography
of the famed canine star and his trainer,
Lee Duncan.
A September starting date is slated for
the picture to be produced in color and widescreen
by Leonard Productions for Columbia
release.
[who makes S
\good,lowcost.
.
TRAILERS?
Hal Wallis Productions
Hires Publicity Agency
HOLLYWOOD — 'With Paramount's publicity
department cut down, Blowitz-Ma.skel
has taken over the public relations for Hal
Wallis Productions, releasing through P'aramount.
The agency's first assignment Is "Hot
Motion Picture Service co. Spell," recently completed, and "Last Train
125 HYDE . SAN FRANCISCO 2. CALIF • GERRV KAflSKI, PRES F^om Laredo," slated to roll soon.
HOUSTON
post Oak Thatre's Jack Groves is reported
to be improving his golf game daily . . .
Is the Variety Club looking around for another
location again? Many members were
not happy with the two jumps away from
town, farther away each time
Center Twin Drive-In has sprung all out this
.spring with the brightest red-green-and-yellow
circus colors imaginable. That John Price
really likes his atmo.sphere gay.
From Beaumont comes word of Jefferson
Amusement Co.'s Jack Dahmer being shifted
from city manager in that town to the same
job in Port Arthur. And Fred Minton, though
still director of theatres for Jefferson, is now
also city manager in Beaumont.
New Loew's Shai-pstown Outdoor Theatre
is in the babysitting business temporarily.
It's a tie-in with the Parade of Homes. For
folks going to see the Parade, all they have
to do with junior (if he's school age) (and if
it's Saturday or Sunday afternoon) is show
or buy a ticket to the Parade, then drop him
off at the theatre playground. The offer,
which began Sunday fl3), runs through April
27. There aie seven adults to keep eyes on
the juniors in the seven-acre playground, zoo
and park. Manager Wayne Horton says that
the kids can ride the 72-passenger midget
railroad and the 36-pa.ssenger carousel. And
they can swing and seesaw, peer at the bear
and monkeys and pet the puppies . . . Variety
Club's Mike Conti is chairman of advance
ticket sales for the Parade this year.
Motion picture editor Paul Hockuli figured
he had about had it, as far as realism goes,
the other day. He was among those present
who saw, in a submarine, the preview of "Run
Silent, Run Deep," the story of the Navy's
undersea service. Hock said he felt like
Jonah must have "during the whale bit." He
has witnessed screenings on trains, airplanes
and in trailers— 'but this was it . . . Movie
ed George Christian also had odd feelings
about it, it appears.
Metropolitan Theatre's Ray Hay posed
happily for the press with the wirmer in the
Oscar contest sponsored by Loew's State, Interstate
Theatres and the Press. The prize
was a 1958 RCA Victor TV set . . . "Witness
for the Prosecution" may be staying three
weeks at Loew's State . . . The Eagle Drive-In
is still opening weekends only, according to
Manager Andrew Argo. No new word from
owner Harrington at Austin.
The wife of Interstate Theatre's Al Lever,
is at home recovering from recent surgery at
Methodist Hospital . Theatre,
second Interstate neighborhood house to
close in about a month, is reported being remodeled
into a very fancy lounge by one of
Houston's owners of several other lounges.
The other closed theatre, the FXilton, is being
made into a de luxe bowling alley.
Film Bow by Jack Weston
HOLLYWOOD—New York actor Jack
Weston makes his screen debut as a boisterous
non-com in "The Barbara Graham
Story," a Figaro production starring Susan
Hayward for UA release which Robert Wise
directs for Producer Walter Wanger.
"Showdown at Gun HiU" is said to be the
most important outdoor drama ever made at
Paramount.
SW-6 BOXOFFICE April 14, 1958

for modern theatergoers, intermission calls for the light
refreshment . . . for modern theater owners, Pepsi means greater profits.
You'll get more drinks per gallon— more profit per drink.
For details write Pepsi-Cola Company, S West 57th Street, New York 19, N. Y.
BOXOFFICE :: April 14, 1958 ,SW-7

J.
many
happy
returns
of today
Thanks to our doctors, most Americans can look forward to
longer and happier lives than ever before. Some of our deadliest
diseases have already been conquered ; others are fast being brought
under control. Even with cancer, much progress has been made.
Today, more than 800,000 Americans are alive and well, cured of
cancer . . . many of them, because they made a habit of having thorough
health checkups every year no matter how well they felt . . .
many others, because they went to their doctors at the first sign of
any one of the seven danger signals that may mean cancer . . . all of
them, because they went to their doctors in time.
To learn how to guard yourself against cancer, call the American
Cancer Society office nearest you or write to "Cancer" in care of
your local Post Office.
Through the Courtesy of
BOXOFFICE
SW-8 BOXOFFICE AprU 14, 1958

—
—
Five m Twin Cilies
Play at Upped Price
MINNEAPOLIS—With the World currently
boosting its after-5 p.m. ante from $1.25 to
$1.50 for "The Young Lions." boxoffice prices
here jumped to a new all-time local peak,
since the scales for four other attractions
also have been upped far above re^ilar admissions.
The stiff tariffs apparently have
not affected patronage adversely.
In addition to the "Lions" there are
"Around the World in 80 Days" and "Search
for Paradise" in their 39th and sixth weeks
at $2.65 top. "The Bridge on the River Kwai"
in its fourth week at $1.50 at Radio City, and
"The Brothers Karamazov," fifth week, $1.25.
In its initial subsequent-run in two local
neighborhood theatres day and date "A Farewell
to Anns" is scaled at $1.25. the same as
it was downtown, instead of the customaiT
85 cents.
Tlie second biggest total gross ever chalked
up here by a non-reserved seat motion picture
is indicated for "The Bridge." The first
three weeks brought in a tremendous sum.
The third week, following the Academy
Awards, was on a par with the initial stanza.
Top boxoffice honors locally for a non-reserved
seat picture have been held by "The
Robe" at the same theatre.
MINNEAPOLIS
The Twin Cities are having their first allexpense
show trains this month on three
successive weekends—not to New York, but
to Chicago. The first and third include the
film. "South Pacific." Those taking the
second also will see the Broadway hits "My
Fair Lady" and "Visit to a Small Planet." In
addition to the film, the first also takes in
the Ballet Russe and the third "Visit to a
Small Planet." The $69.75 cost includes main
floor tickets to the film and show, round
trip railroad transportation, two nights at
the Hotel Sherman, dinner in the hotel's
Celtic Room and one night of dinner and
dancing in its College Inn as well as chartered
bus station to hotel, all taxes, tips,
baggage handling and porter service. The
trips are sponsored by Theatre Escapades,
which is the Peninsula Players of Deer
County, Wis.
George Granstrom has completely refurbished
his two de luxe St. Paul neighborhood
houses, the Highland and Grandview, at considerable
cost . . . The Academy best actress
award resulted in the neighborhood fine arts
Suburban World, usually devoted to first
runs of foreign pictures, bringing back "Three
Faces of Eve" which already some time ago
had played nearly all of the local uptown
houses.
Minneapolis merchants told the Sunday
Ti'ibune that 1958 Easter sales exceeded those
of a year ago . . . All ten local neighborhood
houses in the earliest 28-day clearance slot
played "Don't Go Near the Water"^most
for a full week—and did exceptionally big
business with it despite the fact that it had
run nine weeks downtown to excellent patronage
... At one time or another at least
half of the Paramount branch office staff
was stomach flu epidemic victims. Even Manager
Jess McBride was afflicted over the
weekend.
Burglars
It's
Misread Sign:
^Dobbs' Not Knox
Omaha—Whin the safe at thr 7(i W.
Dodge Drive-In here was burRlarizod rerecently.
Manager Art Farrell gave the
following news handout to all radio stations
and newspapers and many of them
used it:
"Extensive damage was done to the
safe at the 76 W. Dodge Drive-In last
night, etc. . . . Manager Art Farrell said
the current attraction advertised on the
theatre marquee was 'Fort Dobbs' not
Fort Knox."
D. Martin Leases Theatre
In Port Washington, Wis.
PORT WASHINGTON, WIS.—D.
Martin
of Milwaukee took over the lease of the
Ozaukee Theatre here March 31 when Bill
Robb. who had operated the theatre for
many years, retired from exhibition because
of his health. Martin leased the theatre
from Mrs. G. H. Adam and Mrs. Frank
Hoff. He will follow a fulltime operation
policy.
Robb had been in the theatre business
here since 1917 when he assumed charge of
the Newvean Theatre. He ran it under that
name until 1919, when he changed it to the
Grand Theatre. The Ozaukee was built in
1924 and Robb operated it alone until 1927,
when he and another group operated in it
until 1929. In 1937, Robb leased the Ozaukee
to the Fox Corp. and lease was m operation
when he again took over.
Businessmen Combine
To Keep Theatre Open
OAKLAND, IOWA—The four
dozen businessmen
who own the local theatre are
dipping deeper into their individual pockets
to keep the house open—and feel it's well
worth it. Attendance dipped recently but the
business owners voted to keep it going.
"It will cost all of us a few dollars but we
think it's worth it," said W. D. Myers,
druggist and president of the nonprofit corporation
which owns the theatre. "If we let
it close, there will be little in the way of
entertainment for our young people."
The corporation was formed about a year
ago to buy the house when the owner announced
it would be closed. Tlae corporation
members subsidize the operation, take turns
selling tickets and perform janitor duties.
Theatres in Shenandoah
On Commonwealth Lease
SHENANDOAH, IOWA—Robert B. Holdridge,
owner of the State and local drive-in
theatres has leased them to the Commonwealth
Theatre Corp. The chain wOI cease
operation of the State and will open the
drive-in about the middle of April or whenever
the new screen now under construction
is finished. The late Bruce Holdridge and
his son Robert have operated theatres in
Shenandoah since 1918. The Commonwealth
Theatres own and operate the Page here with
Frank Kennedy as manager.
Good Days Returning
To Milwaukee Rialto
MILWAUKEE -It looked like the theatres
up and down
were back in business again all
the Avenue. Leading was the Riverside showing
of "Snow White and the Seven Dwarfs,"
which was off to a 300 per cent .start and
was expected to roll up the sea.son's largest
gross. Close behind was "The Bridge on
the River Kwai," garnering 250 at the Warner,
and "Peyton Place," with an amazing
200 in its ninth week at the Fox-Palace.
Alhambra Count Three and Proy (Col);
Bitter Victory (Col), reissues 90
Polacc Peyton Place (20fh-Fox), 9th wk 200
Riverside Snow White ond the Seven Dwarfs
(EV), reissue 300
Strond Around the World in 80 Days (UA),
42nd wk 100
Towne Doy of Triumph (5R) 110
Warner The Bridge on the River Kwai (Col),
3rd wk 250
Wisconsin Three Faces of Eve {20th-Fox);
Heaven Knows Mr. Allison (20th-Fox), reissues. 90
'Bridge' and 'Lions' Strong
With 200 in Twin Cities
MINNEAPOLIS—"The Bridge on the River
Kwai" in its fourth week continued to lead
the town among holdover bills. Its 200 per
cent gross was equalled by one of the two
important newcomers, "The Young Lions."
Tlie other newcomer, "Merry Andrew," did
well enough to continue a second week.
Academy Around the World in 80 Days (UA),
39t-h wk 125
Century Search for Paradise (Cinerama), 6fh wk. 175
Gopher Run Silent, Run Deep (MGM), 2nd wk. . 1 25
.
Lyric The Brothers Koromazov (MGM), 5fh wk. 100
Orpheum Snow White (BV), 2nd wk., reissues .. 1 25
Pan The Long Haul (Coll, The Hard Man (Col) 85
Radio City The Bridge on the River Kwai (Col),
4th wk 200
State Merry Andrew (MGM) 1 00
World The Young Lions (20th-Fox) 200
Crystal in Minneapolis
To Be New Library Site
MINNEAPOLIS—The lower Loop grind
Crystal will shut its door May 1 and the
city will take over the site for a new public
library. The Crystal owners were awarded
$54,000.
Out in the territory the only theatre at
Maple, Minn., shuttered. However, houses
just have relighted at Rugby and Hannah.
N. D.. and the Cloquet. Minn., theatre has
resumed full seven-day operation.
Eight Drop 'Farewell'
MINNEAPOLIS—Because of the 50 per cent
terms, eight of the ten local neighborhood
subsequent-run theatres in the earliest 28-
day clearance slot passed up "A Farewell to
Arms" on its current break. In consequence,
the two Volk brothers' theatres, the Terrace
and Riverview. which bought the picture at
50 per cent and played it day and date at
$1.25, had it exclusively for this availability.
Reopens Dells Theatre
WISCONSIN DELLS.
WIS. — The Dells
Theatre was reopened March 31 by Don
Deakin. manager, who has booked an impressive
lineup of big pictures. The theatre
had been closed for several weeks.
Blond green-eyed British Penelope Horner
has been assigned her first acting role in
Fi-ed Zinnemann's "The Nun's Story." a
Warner release.
BOXOFFICE :: April 14, 1958 NC-1

. . Dick
D E S
MOINES
. .
•The Town Theatrp in Central City reopened
March 30 on a Pi-iday, Saturday
and Sunday night schedule, two sliows each
nlpht The Breda Theatre, operated by
Mr.
,
and Mrs. A. J. Neumayer, which ha.s
been closed during the winter, reopened Eas-
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W. R. DAVIS
1120 High Street Dei Moines 9, Iowa
tcr Sunday . Cobler, manager of the
Ritz in Chariton since last September, has
born promoted to nianager of a Mason City
drive-in. A permanent replacement for the
Ritz has not as yet been announced.
J. H. "Cap" Julian, whose daughter is dean
of women at Drake University, accompanied
George March, who operates theatres in
Wayne, Neb., Vermillion, S. D., and Lemars
and Spirit Lake in Iowa, to Des Moines In
his private plane. "Cap" said it was his
first flight in his 70 years.
When the Oelwein Drive-In opened recently,
the merchants there were hosts at
• Our Sales Department is under the
direction of Dick Sutton.
•
•
•
• Our Modern Repair Shop will repair
your Standard and Super Simplex,
Century and Motiogroph •
Projectors.
John McCallum in charge
OWNER A. E. THELE
-^
DES MOINES THEATRE SUPPLY CO.
1121-23 High Street Des Moines, Iowa Phone CHerry 3-6520
the .showings . . . Ivan F^^ldauer, former
MOM midwest press repre.sentative, was in
town recently promoting the Swedish auto
iinijorl, Volvo. Fuldaucr is now associated
with the public relations board, Chicago.
Margaret Cobb Shipley of Boulder, Colo.,
will have a novel published by Doubleday in
AuHUst. She is the wife of Frank Shipley,
former theatre operator in Creston and
Lenox. They retired fixsm the theatre business
two years ago and moved to Boulder
where they operate the Shipley Pi-ess. Mrs.
Shipley has had poems published, but this
is her first novel. It spins the tale of an
American marriage and what happens in
the crisis of the Greek Civil War. Background
material for the novel was gained
while the author was a .secretary in the
personnel department for the United Nations
Relief and Rehabilitation Administration
in 1945.
The Centracolor laboratory division of
General Pictm-es, 1702 Keosauqua Way, has
been purchased by Roland G. Simpson.
Facilities have been expanded to provide
Kodacolor, Anscochrome, Ektachrome and
Printon processing. Forty-eight hour service
will be provided. Simpson will continue to
operate his retail photo service store at 2429
University avenue.
Minnesota Showmen Plan
Campaign for Late 1958
MINNEAPOLIS—Next week's (15)
exhibitor
meeting at the Hotel Nicollet here will be
held to formulate plans for a second allterritory
exhibitor meeting next August when
another boxoffice stimulating campaign to
carry through 1958's last four months will
be considered.
Gilbert Nathanson, chaiiTnan of the group,
pointed to the successes of the current drives
that are following the lines mapped out by
Ev Seibel and Harry Greene, advertisingpublicity
heads of the Minnesota Amusement
Co. and Eddie Ruben circuits, respectively.
Nathanson said there is much enthusiasm
among exhibitors generally regarding the idea
of making the business building group a
permanent body.
Boothmen, Airers Seek
New Pay Scale Solution
MINNEAPOLIS—Unless an agreement on
scale can be reached this week, the 11 Twin
Cities drive-in theatres will operate with
nonunion projectionists, according to circuit
owner Ted Mann, who has been representing
the ozoners in negotiations with the booth
operators union.
Mann succeeded in getting the union to
agree to drop the requirement of two men to
a booth starting in 1959. But after many
meetings he and Glen Calhoff, representing
the lATSE, could not see eye to eye on a
scale.
Seeks Early Clearance
MINNEAPOLIS—Circuit owner Ben Berger
is asking distributors for the same availability
for his St. Peter. Minn., house that
the larger Mankato, Minn., nine miles distant,
now has, or, in lieu of that, reduced
terms for pictures. The matter now is under
home office advisability.
NC-2 BOXOFFICE April 14, 1958

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MOREY ANDERSON
HOLLYWOOD PICTURES,
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INC
1011 Currie Avenue, North
MINNEAPOLIS 3, MINNESOTA
706 West State Street
MILWAUKEE 3, WISCONSIN
1508 Davenport Street
OMAHA, NEBRASKA

. . Lenore
Staffer 'Gizzie' Hanson
Is a Jack of All Trades!
EAGLE GROVE. IOWA— Amid a
maze of
machines, gadgets and ham radio equipment
on the second flooi- of the Princess Theatre
here, lives Gerhard "Gizzie" Hanson who
this year celebrates his 35th year of employment
with the theatre.
Hanson .says he has his "beak Into all
comers of the theatre." doing everything
from maintenance work to running the film
projector seven days a week. The job keep>s
him busy during evenings, and he .spends
his daytime hours puttering with his ham
radio equipment and making any needed i-epairs
around the theatre.
Tlie projection booth is a neatly kept room
containing two large film projectors, film
splicers, reels and a slide projector, record
players, and a generator which Gizzie installed
in 1925. To demonstrate that the
machine still runs smoothly today. Hanson
placed atop the generator a coin, on its
edge. The coin remained in place even when
the machine was turned on.
The record players are kept in the projection
booth as part of the hi-fi system which
Gizzie installed for the benefit of high school
students who hold dances on the theatre
stage 30 minutes before the film is shown
on Saturday and Sunday.
Aside from his work at the theatre. Gizzie
has a keen interest in today's youth. Gizzie
has never been to college but feels a person
can learn the theory of electronics by practical
experience, of which he has had plenty!
Walter Wanger is producing "The Barbara
Graham Stoiy" for United Artists.
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MILW AUKEE
The .Mhambra Theatre has reopened after
being closed a week due to a labor dispute
with Local 18. lATSE, over the discharge
of its two stagehands. Robert Groenert.
manager of the theatre, said a working
agreement had been reached ... All the
drive-ins in this area are now open and
running full blast. Each one offered incentives
of one sort or another: two gallons
of gas: candy, soft drinks: gifts for the
kiddies and special opening programs. At
the Victory Drive-In, the public was invited
to community Easter Morning Sum-ise
Services . . . Special Lenten services were
held on Good Friday at the downtown Warner
Theatre.
Estelle Steinbach, managing dii-ector of the
Strand Theatre where she was playing "80
Days" for the 42nd consecutive week, was
the recipient of words of dheer and a lot
of ink as a result of having a group of
crippled children as guests at the theatre
for a special showing of the film. The house
was still doing better than average, which
is amazing . Ulric. 64. who rose
from the obscui'ity of a stage extra here to
become an internationally famous actress on
stage and screen, was being treated at Bellevue
Hospital, New York. She attended South
Side (now South Division) High School here.
J. Brandt New Manager
At Stevens Point, Wis.
STEVENS POINT, WIS.—James Brandt, a
former employe of the Wisconsin Rapids
Daily Ti-ibune. has been named manager of
the Highway 51 Outdoor Theatre, which
opened Pi-iday (4) for the season. Brandt
said he will employ about 10 persons at the
theatre which has a capacity of 20O cars.
Brandt replaces Ray Knolinski, who has
moved from the city. The theatre is operated
by the Gran Management Co.
Ozoners Plan Weekend Bow
MINNEAPOLIS—A number of the 11
Twin
Cities' area drive-in theatres and some territory
ozoners planned to open for their seasons
this weekend.
Ed Schoenthal Resigns
From Central States
FREMONT. NEB.—Ed Schoenthal. city
manager of the three Central States theatres
here, has resigned to accept a position as
pilot for Little Audrey Transportation Co.,
whose home office is in Fiemont.
Schoenthal has been managing theatres
for Central States since 1935, starting with
the circuit in 1934 and managing houses in
Holdregc, 'Vork, Kearney and Fremont. He
was an Air Force pilot for four and a half
years during World War II. He will attend
the Ro.ss Aviation School. Hutchinson, Kas.,
for a refresher flight course May 1.
Kenneth Shipley. Central States York
manager, will be transferred to Fremont, according
to M. E. McClain, district manager.
Long-Closed Lake Theatre
Ready for May Reopening
WINNECONNE, WIS.—Tlie
Lake Theatre,
closed during the past winter due to lack of
attendance, is being readied by owner Sanford
Vincent for reopening the first week
in May.
During May. Vincent said, the policy will
be one picture change each week, but the
theatre will step up its pace to two changes
weekly starting in June.
Ra-y W. Anderson Stricken
EARL. WIS. — Ray W. Anderson, well
known in show business in this area, died
recently after a long illness.
An 1870 train will be one of the highlights
of Paramount's "Showdown at Gun Hill."
2 years for $5 Q 1 year for $3 3 years for $7
D Remittance Enclosed n Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE....
NAME
POSITION..
BOXOfFICf THE NATIONAL FUM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansos City 24, Mo.
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NC-4 BOXOFFICE April 14, 1958
T
ir" "-

Clark Gable in Ohio
Paramount in
New Cleveland Home
To Bally 'Teacher's' :;:::
CLEVELANI>—Clark Gable was in Cleveland
Thursday (3) to promote "Teacher's
Pet," coming soon to the State Theatre, This
was the first time in his long career that he
has gone out into the territory to sell one
of his pictures, "and it will be the last time,"
he told the press representatives with whom
he visited at a Paramount cocktail party in
the Statler Hotel.
The star arrived here about 1:30 from
Washington and was met at Cleveland Hopkins
Airport by a large crowd composed
mostly of young folks.
Accompanied by Mi'S. Gable, he talked with
the representatives of press, radio and TV
invited to a 5:30 cocktail party. Because of
the limited time he was not subjected to intei-views.
However, William Perlberg, producer
of "Teacher's Pet," said he will make
a picture titled "But Not for Me," starring
Gable, in late summer. "But Not for Me,"
said Perlberg. is an original comedy written
by John Michael Hayes, who scripted the
screen version of "Peyton Place."
Because "Teacher's Pet" is a newspaper
story and Pai-amount imported a large group
of working newspaper film critics to appear
in the city room shots, Gable was host at
dinner to some 30 members of the trade representing
newspapers from this entire area.
Gable made only three stops on his cross
country publicity tour. They were Chicago,
Washington and Cleveland. In addition to
Producer William Perlberg his entourage
numbered Ted Taylor, in chai-ge of Seaton-
Perlberg public relations, and Mike Weiss,
district merchandising representative for
Paramount, assisted by J. E. "Watty" Watson.
Show-Bus Tours Started
By 'World' and Symphony
CLEVELAND—Max Mink, managing director
of the Palace Theatre, now playing its
third Cinerama release, "Seven Wonders of
the World," has announced a package deal
in a tieup with the Cleveland Symphony Orchestra
in a series of "show-bus" tours from
northern Ohio cities to Cleveland starting
Saturday (12 1.
The entertainment package includes tickets
to a matinee of "Seven Wonders of the
World" and an evening concert by the Cleveland
Symphony Orchestra in Severance Hall
with George Szell conducting and dinner at
the Alpine ViUage. Door-to-door transportation
is provided by the Greyhound bus lines.
Price for the entii-e package is $11.50 per person
for the first tour which emanates from
Mansfield in cooperation with station WMAN.
Detroit Projectionist Dies
DETROIT—Poster Fifer, 54, projectionist
at the suburban Jolly Roger Theatre, died
recently following a heart attack. He was
formerly at the Shafer Theatre in Garden
City and the Wayne and State theatres in
Wayne. Fifer also operated a television service
shop. He is survived by his wife and two
daughters.
Okay DST in Bridgeport
BRIDGEPORT, OHIO — Bridgeport
city
council has approved the adoption of daylight
saving time, following the lead of
Wheeling, W. Va., which is nearby.
CLEVELAND—They didn't come to dinner,
but a flock of local exhibitors responded to
the invitation of Paramount branch Manager
Harry Buxbaum to attend an "office warming"
of the new Paramount exchange in the
very modern new office building at 2800
Euclid Ave.
Top photo shows Ruth Gardiniere, booker
for Cooperative Theatres, and Halley Lipp,
owner of the new building, seated. Standing,
left to right: Sam P. Gorrel, General Theatres;
Leonard Miskind. Gorrel's partner;
Manager Buxbaum; Jack Schulman, Lake
Theatre in Painesville, and Blah- Mooney.
Cooperative Theatres. In the bottom photo
are Joe Lissauer, Skirball circuit; Martin
Polster, Liberty and Riclimond theatres; Len
Greenberger. Community circuit; Manager
Buxbaum; Lewis Horwitz. Washington circuit;
Lew Blimienfeld, Skirball, and Sanford
Leavitt, Washington.
Manager Buxbaum's private office Is a
model of good taste with walnut paneled
walls, leather chairs, and contrasting carpet
and drapes in a lighter shade of brown and
tan. The booking area, aU in light wood.
allows an uninterrupted view of the working
area. In the center photo, John Sabat, head
booker, is seen at the telephone in the main
room. Seated in his front is Sheldon Schermer,
another booker. Inin Sears, also a
booker, is not at his desk. In tlie backgixjund
at left in the photo is the entrance as you
come into the office, and the salesmen's
area, with divided half partitions. There
Gordon Bugie is seated and that's Jerry
Lipow in the wliite shij-t.
The overhead indu'ect lighting diffuses
equally in aU sections of the space. And of
course, the whole area is aii" conditioned.
Although Paramoiuit has made a break away
from the established Filmrow area, exhibitors
find it a pleasure to go there where there
is unlimited free parking space.
BOXOFFICE April 14, 1958 ME-1

spent
REPEALS STATE TAX—Gov. Albert B. "Happy" Chandler of Kentucky, seated,
is shown above with a number of the state's exhibitors after signing the bill repealing
the Kentucky state amusement tax of ten per cent on admissions over 50 cents. Left
to right: Katherine Overstreet, Fourth Avenue Amusement Co., Louisville; Bob Cox,
manager. Strand Theatre, Lexington; Harold Sliter, zone manager, Schine circuit,
Lexington: James Denton, Majestic, Owingsville; Gene Lutes, district manager, Chakeres
Theatres. Frankfort. Gene Lutes, who is president of the Kentucky Ass'n of
Theatre Owners, served as chairman of the Kentucky theatre tax repeal committee.
Denton is field representative for KATO. and Sliter is vice-president.
Cincinnati Valley
Files $516,000 Suit
CINCINNATI — Gertrude K. Nichols and
Louis Wiethe, partners in the VaJley Theatre
here, have filed suit against 11 film distributors
and two theatre officials, asking $516,-
000 damages and charging the group conspired
to exclude the Valley In competition
for first-run motion pictures.
Named as defendants are RKO Midwest
Corp.. Cino Theatre Co., S&S Amusement
Corp., P&S Operating Co., Paramount,
Loew's. Columbia, Universal, Warner Bros.,
RKO. Buena Vista and Ruben Shor and the
late Robert Morrell, officials of P&S and
S&S. 20th-Pox is not included in the suit,
since it has permitted bidding by the Valley
for first-run product.
The Valley is scheduled to open April 23
with "South Pacific." which will be shown on
a reserved -seat, advanced admission basis.
The Valley is a de luxe, first suburban house
and prior to opening "Around the World in 80
Days.
' a considerable sum installing
Todd-AO and decorating the theatre.
Michigan Film Salesmen
Aiding Variety Cause
DETROIT—State film salesmen of virtually
all exchanges wUl trek to Grand Rapids
Tuesday (15) to go out on the .streets and
peddle newspapers instead of celluloid. The
occasion is the big annual campaign conducted
by the Grand Rapids Variety to raise
funds to send underprivileged children to
CMaUey Summer Camp for
vacations.
A kickoff dinner to plan details of the
newspaper sales campaign was well attended
by film salesmen.
Says Theatre Gets Little
On Super-Duper Splits
COLUMBUS — Theatres which have
not
been selected to play "some recent superdupers"
or had to be eliminated because of
the "exorbitant terms demanded" may take
comfort in a breakdown of what happens to
the gross on some of these pictures, said William
Carroll, executive secretary of the Independent
Theatre Owners of Ohio.
"Let's say that on a good 35% pictui-e
you normally gross $800 on an established
admission price of 80 cents. On each ticket
sold you keep 52 cents and the distributor
gets 28 cents. On the complete engagement
you keep $520 and the distributor takes $280.
"On this super-duper, however, you sign a
60'; contract and raise your admission to
$1.25. Uncle Sam takes 11 cents out of
each ticket sold, you keep 45.6 cents and
the distributor grabs 68.4 cents. So it Is a
good pictm-e—but even so does there seem
to be justice in the film company increasing
its take on each ticket sale by 144% while
you are getting 12% less?
"But this is a very successful picture and
you double the gross. So the film company
tells you that you have no complaint, because
regardless of the film rental you paid
you still made more money than usual and
should be happy about the whole thing. Out
of the $1,600 your customers paid you turn
over $140.80 to the government, but you are
still left with $583.68 instead of the usual
$520—so on this big picture which you have
been so anxious to play you have kept 12%
more than usual.
"Of course, the film company walked off
with 212% more than they usually take out
of the situation on a good picture. But if
you don't think that's a fair distribution,
you're just a troublemaker."
Local 160 Celebrates
Harland Holmden and possibly
Its 50th Birthday
CLEVELAND—On April 14 in the Hol-
Icnden Hotel ballroom and as.sembly room.
lATSE Local 160 will celebrate its 50th annivei-sary
with an affair which will bring to
Cleveland many top lATSE officials, including
national President Richard Walsh, general
secretai-y
international president Walter Diehl. The
event will start at 11:30 p.m.. with cocktaUs
in the assembly room. Dinner will be served,
then the members and guests, estimated to
be about 500, will dance to the 11-piece orchestra
of Jack Horwitz.
Perry Carter, business representative for
Local 160 and one of the committee in charge
of arrangements, says that a large group of
prominent exhibitore will be on hand. Among
those who have indicated their acceptance
are Horace Adams, National Allied president;
Pi-ank Mui-phy, Loew's Theatres division
manager: Dick Wright, Warner Theatres
district manager; Louis Weitz, executive secretary
of the Cleveland Motion Picture Exhibitors
Ass'n; Henry Greenberger, president
of the Cleveland Motion Picture Exhibitors
Ass'n, and Jack Silverthome, manager of
the Hippodrome.
Local 160 has on file the minutes of its
first meeting Dec. 16, 1908, at the Erie building
at which 42 charter members were present
and elected the following officers; president
and business manager, James Rodgers; vicepresident,
Frank Pontius; recording secretary,
A. C. Howard; financial secretary,
Howard Codding.
At the time of this initial meeting the local
was already a unit of the lATSE, having received
its charter on Dec. 4, 1908.
Of the 42 charter members, eight are still
active operators in this area. They are Roy
Wood, Lyric Theatre; Max Rosenfeld, Upper
Mall; Vic Johnson, Alhambra; Bert Brock,
Allen; Abe Copperman. Racing Film Patrol;
Joe Luchakie, Carter Theatre; Ross Thompson,
East Side Drive-In.
Local 160. a unit of the eighth district,
which comprises Ohio, Kentucky, Michigan
and Indiana, now has more than 200 members.
During its 50 years, it has occupied
only four homes—the &ie building, the Finance
building, the Hippodrome building and,
since 1950, its beautiful building, built especially
to meet the needs of the organization.
However, May 1 will be moving day for
Local 160, when the property will be taken
over for the innerbelt freeway. After May 1,
Local 160 wUl be located on the fifth floor
of the Warner building.
'80 Days' in Dayton
DA'VrTON—The McCook at 1267 Keowee St.
became Ohio's fourth theatre to offer Todd-
AO. After remodeling at a cost of $90,000, it
opened with "Around the World in 80 Days."
The remodeling included new seats—from 900
to 700—and interior decoration. The theatre
is owned by Pearl and Herman Hunt, who
purchased it in 1950.
Reopen Veedersburg Airer
HILLSBORO, IND.—Despite snow still on
the ground here, Joe and Merle Million reopened
the Veedersburg Drive -In in mid-
March.
ME-2
BOXOFnCE April 14, 1958

^m
DOUBLE BOXOFFICE BLOCKBUSTER I NO. 20
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JACK ZIDE
2310 Cass Arenue
DETROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Payne Avenue
CLEVELAND 14, OHIO

. . . The
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•Theatre rhanRe notes— E. C. Loomis opened
the State at Elk Rapids for Easter
W. R. Frank Is now operating the
.
Lake at
O-^coda. It formerly was listed as a Sidney
Galklns operation
Creek the Art Playhouse . . .
Creek at Swai-tz
Clair Greenfield closed the Flo at Nashville
Hollywood at Buchanan, operated
by Don R. Pears i formerly by Hoffman
Amusement Co.i. switched to three-day operation
Booker Joseph Busic is taking
. . . over the Sparta at Sparta, formerly run by
Charles M. Welch . . . Joe Roach took over
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. . . James
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. . The
48-Year-Old Avondale
Closed in Columbus
COLUMBUS—Recent. closiiiK of the Avondale,
West Broad street neighborhood house
and an entertainment landmark for 48 years,
dramatized changing theatregoing habits, according
to Perry MorLson in his Columbus
Citizen Sunday column of local items.
Closing of the Avondale leaves West Broad
street, principal east- west thoroughfare, without
a film hou.se in a thickly populated area
2.3 miles long and two miles wide.
Prank J. Ferguson, who built the Avondale
in 1910, operated the 700-seat house for 36
years. In 1913 the theatre was under 13 feet
of water in the flood that devastated the west
side and drowned some 100 persons.
Ferguson recalled that streetcars were
stopped when shows let out so that it would
be safe for patrons to cross the street. He
said that he paid $13 for two 1,000-foot reels
of European film for weekly changes in the
early days. Ferguson retired several years ago.
Once there were five neighborhood houses
on the west side. These included the Dixie,
Moon, West Broad and Franklin in addition
to the Avondale. None of the five Is left,
but there are three houses still operating on
the Hilltop, west of the older west side area.
These include the Westmont, Ritz and Rivoli.
There are two drive-ins, the National and
West Broad, operating on the outskirts of the
west side.
From RKO Palace and Loew's Broad on
West Broad in the downtown area to the
Rivoli, some five mUes west, there are no
houses now showing films. The Gray Drug
Co. now owns the Avondale as a laboratory
for developing films for camera fans.
Better Michigan Weather
Steps Up Airer Openings
DETROIT — The advent of favorable
weather was increasing early openings among
upstate drive-ins and theatres in the resort
areas. Typical was the setting of opening
dates for eight drive-ins and three resort
area conventional houses by Floyd Chrysler
of Chrysler Associated Theatres, independent
booking seiTice.
Exhibitors and dates of opening for the
drive-ins are: Benac and Totten, Thunder
Bay Drive-In, Alpena, April 4: Bumside Associates,
Bumside, Brown City, 25; HoUis
Drew, Hi-Way, Deckei-ville, 25; John Bellamy,
Northland, Bay Shore, May 2; Jay
Phillips, Bel-Air, Jackson, April 11; Dean
Whitney, Dai-Roy, Mio, April 25, and Allen
Nusbaum, Dixie, Monroe, April 18.
Resort area exhibitors unshuttering early
included Warren Millard, Budd, HaiTison,
April 25; George Quick, Indian River, Indian
River, AprO 5, and Dudley W. Gregory, Beulah.
Crystal.
Ray Rule is also reopening the Alco Theatre
at Harrisville, closed for some months,
Ohi-ysler announced.
Used Screen Ads 99 Years
MONROE, MICH.—Five business organizations
have been using film commercials produced
by the Alexander Film Co. of Colorado
Springs for a combined total of 99 years:
Stadelman Fiuniture, 26 years; Reisig
Cleaners, 26; Monroe Paint & Lumber. 18;
Keidan's Jewelry, 15, and Greening Insurance
Co., 14.
CINCINNATI
T^onald R,
Hicks, Paramount manager, went
to Cleveland Thursday (3) to attend the
cocktail party and dinner given for Clark
Gable, who was there to promote "Teacher's
Pet." Traveling with Hicks were film critics
of the Cincinnati, Dayton and Columbus
papers. E. B. Radcliffe of the Enquirer and
Dale Stevens of the Post were two of the
critics chosen throughout the country to go
to Hollywood during the filming of the picture
and to appear in it. The other Cincinnati
critic to attend the Cleveland parties
was Robert B. Frederick of the Times-Star.
Meyer ajid Edward Adleman of States Film
Sei-vice were here confeiTing with Paul "Bud"
We.ssel, secretary- treasurer of the company
A. McDonald, general manager of
Theatre Owners Corp., Ls beaming with pride
and justifiably so, in the scholastic achievements
of his son James jr., who graduates
this June from Notre Dame, Young Jim, who
majors in English literature, was awarded
two scholarships—the Wilson and the Danforth
scholarships. He plans to go to Northwestern
University for work for a master's
degree.
Don Benning, Paramount booker, and Charles
Scully, shipper, returned, tanned and
healthy looking, from a week's stay in Tampa,
following the Cincinnati Reds baseball team
UA picture, "Witness for the Prosecution,"
held for three weeks in Loew's, Dayton
and Loew's, Columbus . new Bob
Hope picture. "Paris Holiday," also featuring
Anita Ekberg and Fernandel, was sneakpreviewed
by UA in the Palace Theatre, Monday
night, April 7.
Bob Moran, exhibitor of the Royal Theatre,
Mount Olivet, Ky., is in St. Luke's Hospital,
Fort Thomas, Ky., with a broken back and
fractures, suffered in a machine accident on
U. S. 27 Monday, Maixh 24, when he was returning
home from a visit to Pilmrow.
Moran's car collided with another car . . .
Visiting on the Row were Harry Wheeler,
Gallipolis; Chalmer Bach, Eaton; Jack Needham.
Columbus; Elizabeth Thomas. Oak Hill,
W. Va.; Walter Wyrick, Carlisle, Ky.; Charles
Scott, "Vevay, Ind.; Vance Schwartz, Lexington,
Ky.; Ross Filson, Point Pleasant, W, Va.,
and Joe Joseph, Parkersburg, W. Va.
Lafayette Theatre
Is Swept by Flames
LAFAYL'rrE, IND —Fire cau.sed damages
estimated as high as $200,000 when It .swept
the State Theatre and the adjoining fourstory
building which formerly hou.sed the
Metz Hotel. The fire started behind the
.screen in the theatre, and was discovered by
Kenneth Barnard, manager, after an employe
told him he .smelled smoke.
Barnard stepped onto the stage and told
about 300 patrons, including many children,
that one of the loud.speakers was afire. Just
as he asked them to file out In an orderly
manner, children first, the .screen behind him
burst into flames. There was .some shoving,
most of the patrons behaved well, Barnard
said. The theatre was emptied before firemen
arrived. The fire blazed for more than
three hours, with thousands of spectators
jamming the area and causing traffic snarls.
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BOXOFFICE April 14, 1958 ME-5

. . William
. . Loew's
Sol Krim Says Art Films
Hollywood to
DETROIT—The success adiii'ved in recent
seasons by art films has been a potent factor
in influencing major company production of
the top quality films which are now making
big money in the lai-ge houses on reRular
release schedules, according to veteran exhibitor
Sol Krim.
Talkinc before the Greater Detroit Motion
Picture Council. Krim called for a definition
of the "art film."
"We considered it a misnomer," he .said.
"The industry wrestled with the problem for
a long time. To some any foreign film Is
an art filni: to some a film that depicts life
ti-uly: to others a film that is earthy, brutal,
sexy, or morbid—or a film that is gay, happy,
about a people who are at peace with the
world, or a film based on a classic. No matter
what the interpretation, an art film is a
better movie, one of quality, produced with
care and leisurely perfection.
"But this vei-y type of film has sho\ni a
path to sun-ival for the industry," Krim
contended. "These films have been one of
the main reasons why the motion picture
has and will survive the inroads of television
and any other medium of entertainment.
When television first reared its ugly
head, the film industi-y was tottering: didn't
know which way to go, and scores of theatres
were closed.
"Across the countiy a handful of theatremen
in a last ditch fight for survival re-
Alerted
Value of Quality
lurbi.shed tlieir theatres and reached for the
carriage trade. Wc were going to cater to
the long-hairs. We ventured on a policy of
art films. We gave It the full treatmentfree
coffee in the lobby, displays of paintings.
Admi.ssion prices wei-e i-aised so as to
keep out the noisemakers— and to our very
pleasant surpri.se, not only did we receive
the support of the art lovers, but moviegoers
who long ago gave up the cinema for other
forms of entertainment came back to encourage
us to keep up these fine movies.
"Hollywood producers stayed away from
these art theatre-s-ignored us completely.
The newspaper critics were kind, they gave
us a lot of support, praised the good movies,
and rapped those they thought were not so
goixi. The support of the critics and organizations
like tlie Motion Picture Council was
our be.st encouragement.
"There were many problems, especially
economic, in tJie developmental period of the
art policy . . . But there was a happy ending.
It wasn't long before we were outgrosstng
the big downtown theatres.
"The result was a refocusing of major
company interest in this newly tapped market.
Hollywood began to take notice. Essentially
a creative group, they began to produce
pictures of high quality, classics like 'Cyi-ano
de Bergerac' and 'Lust for Life.' The demand
was even greater than the supply. Hollywood
producers began to support additional art
and foreign films. Pictures of classical nature
like -Hamlet,' 'Henry V,' 'The Red Shoes' and
the Somerset Maugham films were released
by major companies like MGM, Warner
Brothers, Paramount, and 20th-Fox. The film
cuj-rently at the Trans-Lux Krim Theatre,
'And God Created Woman,' was purchased
and is owned by Columbia, which is not
releasing it thi-ough regular channels because
of the lack of the industry seal.
"These art pictures
have awakened Hollywood,"
Krim concluded. "As a result such
excellent pictures as 'Sayonara,' 'Peyton
Place,' 'The Bridge on the River Kwai' and
many other great films are being produced.
Don't let some of these Draculas and other
horror films deter you. The good fUms outgross
them 30 and 40 times. Those gimmick
horror films will always exist.
"Don't undersell HoUywood. They can and
will produce the finest films in the world."
COLUMBUS
fled Welch, business representative of the
local operators union, .said union membership
has tripled in the past 20 years, de-
.spite the closing of .some 18 neighborhood theatres.
In that period, 13 drive-ins and several
ne\v neighborhood houses have been
added, giving the city and county three more
film outlets than there were in the midthirties
"Witness for the Piosecution"
. . . continued to attract good bu.sine.ss in a third
week at Loew's Broad . Ohio had
a .second heavily-patronized week for "The
Bridge on the River Kwai."
Lt. Richard Second, former Loew's Broad
assistant manager and West Point graduate,
was an Ea.stertime visitor. He is stationed at
Laredo, Tex. . Moore, relief theatre
editor of the Columbus Citizen, and
Clyde Moore, theatre editor of the Ohio State
Journal, flew to Cleveland to interview Clark
Gable, there to meet the press in advance of
showings of Paj-amount's "Teacher's Pet."
Exhibitors are becoming alarmed about the
decrea.se in the number of films made in
color, said William Carroll, executive secretary
of the Independent Theatre Owners of
Ohio. He said that the number has slumped
from 51^ in 1955 to 32^r in 1957. He advised
exhibitors to stress color in newspaper
ads and other advertising. "The
advantage of beautiful color as it is projected
on a large theatre screen is much too
great to be overlooked," said Carroll. "We
all take for granted the value that color
gives to nearly all films. But you must sit in
your theatre sometime when there is a
changeover from black and white to color in
order to be really impressed with how important
color is or how dull the screen Is
when the switch is from the tints to black
and white."
To Script 'Summer Place
HOLLYWOOD—"A Summer Place," forthcoming
feature from Warner Bros., will be
scripted by John Twist.
24-HOUR r
service:
Write, wire or phone —
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
'South Pacific' Debuts
At Ohio in Cleveland
CLEVELAND—"South Pacific"
had a dual
premiere in the Ohio Theatre here. On Tuesday
night (1 ) , Magna Tlieatre Corp. was host
to a capacity audience made up mostly of
representatives of the press, radio, TV, civic
leaders, exhibitors and others.
On Wednesday night (2), there was a sponsored
preshowing of the production for the
benefit of Boys Towns of Italy. For this performance
only, seats sold from $5 to $50 and
with every one of its 2,500 seats sold, the
amount turned over to Mrs. George Skouras,
national fund raising chairman, was $12,000.
Here for the event were Mrs. Skouras, Rev.
Msgr. J. P. Carroll-Abbing of Rome, director
of Boys Towns; Rocky Marciano, film stars
Margaret O'Brien and Frances Nuyen.
ME-6

—
—
——
— —
. . Everthing
. . S8
Keiths at Cincinnati
Busy With 'Kwai/ 350
CINCINNATI—"The Bridge on the River
Kwai" did the biggest gi-oss in Keiths Theatre
since "Guys and Dolls" thi-ee yeai-s ago.
Other downtown grosses were only fair.
The Grand finished "The Brothers Karamazov,"
which ran three weeks, with a 100 figure.
"The Long Hot Siunmer" played first
run in the Twin Drive-In to very satisfactoi-y
attendance.
(Average Is 100)
Albee Tarnished Angels (U-l) 95
Grand The Brothers Koramaxov (MGM),
3rd wk 100
Polace Lafayette Escadrille (WB) 90
Keiths The Bridge on the River Kwai (Col).... 350
Cleveland Business
In Pre-Easter Boom
CLEVELAND—Big downtown business at
all theatres, most unusual for so near Easter,
was credited to added interest in motion
pictures created by the Academy Awards
telecast, to the fair weather and to the school
vacation week, with parents and youngsters
flocking into the downtown area. "The Bridge
on the River Kwai," in its third week at
the Allen when named "best picture of the
year," jumped to a 260 gross. "Snow White"
was a smash hit at the Hippodrome, doubling
the house w-eekly average. "The Brothers
Karamazov" maintained its high level
through a third week.
Allen The Bridge on the River Kwoi (Col),
3rd wk 260
Embassy Escape From Red Roeit {20th-Fox);
Plunder Road (20th-Fox) 90
Heights Art Mademoiselle Striptease (DCA),
3rd wk 110
Hippodrome Snow White and the Seven Dworfs
(BV) 200
Ohio Around the World in 80 Days (UA),
finol 3 days of 41-week run 290
Stote The Brothers Karamazov (MGM), 3rd wk. . .115
Stillman Wild Is the Wind (Para), 2nd wk 95
Detroit Okay With
'Kwai' Reaching 200
DETROIT—Subsequent run and upstate
theatres generally have been reporting new
lows in business levels, but downtown business
showed some quite satisfactory retvuns
in view of the fact that it was Holy Week.
The Academy Awards caused a spurt for "Tlie
Bridge on the River Kw-ai," but the resissue
of "The Song of Bemadette" failed to draw
up to normal even in the Lenten season.
Adams Raintree County (MGM), 6th wk 100
Broadway Capitol Scared Stiff (Para); Jumping
Jocks (Pora) 95
Fox The Lost Paradise (UA); Cottle Empire
(20th-Fox) 100
Madison The Bridge on the River Kwai (Col),
3rd wk 200
Michigan Witness for the Prosecution (UA); The
Safecracker (MGM), 2nd wk 150
Palms Run Silent, Run Deep (UA); Fort Bowie
(UA) 165
United Artists The Song of BernadeHe (20th-Fox) 85
Burlesque Ends in Town,
Cooper Omaha Theatre
OMAHA—Burlesque, both in the flesh
and
on film, has disappeared from the downtown
Town Theatre. The Town was acquired recently
by the Cooper Foundation of Lincoln,
along with six other theatres in the Goldberg
circuit. Norman Prager, who has taken charge
of the theatres under the new ownership,
issued the directive ending the practice of
alternating the Town's billing with secondrun
pictures, burlesque short films and occasional
attempts to feature strippers and
comics on the stage.
CLEVELAND
past Side Drive-In, managed by Ben Hershberg,
was the scene of sunrise Easter services
. . . Bob Bial has moved his Arkay studio
from the sixth floor to Room 328, Film Bldg.
The .sixth floor space will be occupied by
Al Sunshine of Advairads .
that
goes up must come down. The reverse Is
also true, as witness theatre owners returning
north after vacations varymg from two
weeks to three montlis in Florida, including
Sam Schultz, Allied Artists manager; Abe
Schwartz, Lexington Theatre, and Paul Gusdanovic
who leased his chain of local theatres
the fii-st of this year to the General
Theatre circuit.
Thieves entered the MGM exchange the
other night, broke the coke machine and stole
Manager Jack Sogg's radio ... I. J. Schmertz,
retired 20th-Fox manager now living in
Miami Beach, sent regards to his Pilmrow
friends thi-ough Sam Schultz . . . "When the
public stops gossiping about the movies and
the movie stars, that's when we should begin
to worry about om- industry," so said William
Perlberg In response of a query as to what
should be done about rumor mongerlng.
Edwin R. Bergman, Universal salesman until
the recent company streamlining went Into
effect, has been appointed manager of the
Variety Club, a new post created to coordinate
the club's growing activities . . . National
Screen notes: Hazel Mack returned
from Florida where she took Frances Bolton
for a final build-up before she returns to
her booking desk after heart surgery . . .
Hildegarde Hermanis, bookkeeper, is in
Lutheran Hospital for sui-gery.
. .
Marvin Tabor has taken over the Ohio
Theatre, Yorkville, which closed more than
a year ago. He reopened it Easter Sunday .
Three area theatres are reportedly closed
until further notice. They are the Town,
Canton; Star in Dresden and Charve in Edgerton
. . Milt Mooney of Cooperative Theatres
.
of Ohio checked in the beginning of
the week from Arizona where he and Mrs.
Mooney soaked up the sun for two months.
Larry Crowley of Twinsburg, Ohio, drive-in
supervisor of concessions for Sportservice
Coi-p., Cleveland, is busy covering the area
preparatory to renewal of the drive-in season.
Spencer, Iowa, TV System
Goal of Pioneer Theatres
SPENCER, IOWA—The Pioneer Theatre
Coi-p., under the name of the Spencer Community
Antenna System, will apply for a
franchise at the next regular meeting of
the city council here.
Gordon McKiimon of PTC said that if the
group can get the franchise they will install
a 300 to 400-foot tower north or south of
here. Reception would then improve to 95-100
per cent on charuiel 4 and to 90 per cent on
channel 9. A contract would have to be
obtained from Northwestern Bell Telephone
Co. to run coaxial cables on the telephone
poles. If the council accepts the idea, it will
be put to the public for a vote. McKinnon
stressed that a vote for the idea would In no
way obligate the voter to become a subscriber
to the service; all he would be doing
is approving the plan.
BOWLING
DETROIT—Altec barely held first place
after losing three points to Local 199 In the
Nightingale Club Bowling League. National
Carbon won all four from Ernie Forbes and
Amusement Supply took three from National
Theatre Supply. New standings:
Team Won Lost Teom Won Lost
Altec 59 37 Amst. Sply. ... 47 49
Not. Carbon . 38 Local 199 .45 51
NTS 54 42 Ernie Forbes ... .25 71
High scores were; Jack Lang, 215-215-218,
648; Francis Light, 203-247, 634; Edgar Douville,
210-211, 583; Jack Colwell, 190-191, 570;
Roy Thompson, 216, 556; Carl Mingione, 202,
545; Clare Winnie, 223, 540; Floyd Akins,
195, 520: Nick Forest, 524; Ralph Haskin,
243. 596.
Bowling Notes—The Ernie Forbes team
rates kudoes as the season's best losers . . .
Carl Mingione made the vei-y difficult big
split, 4-7-9-10; Eddie Waddell made the
2-4-7-10 and the 2-7 twice; Julius Pavella
rolled the 6-7-10; Floyd Akins, the little old
easy 3-10; both Julius Pavella and Kenneth
Grenke made the 5-7, not a split by the way
. . . Visitor William Fouchey rolled 615, with
Sub Ralph Haskin
a 202-209-204 lineup . . .
did okay also, but Matt Haskin was on the
sick
list.
I. Fred Brown Renamed
HOT SPRINGS—J. Fred Brown of Port
Smith was re-elected to his thii-d term as
president of the Independent Theatre Owners
Ass'n of Arkansas at the annual convention
held at the Velda Rose motel. The association
condemned all the way sale of
post-1948 motion pictures to television.
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BOXOFFICE AprU 14. 1958 ME-7

.
SHE WAS too weak to speak . . .
this child of eight. But the words
were plain to see in her eyes:
"Can't you make me well
again, Doctor?"
It's terribly hard .
. . even for a
doctor who sees tragedy enough . .
to watch a child fade from the sunlight
of life—a victim of cancer.
We had succeeded in prolonging
by many months— thanks
her life
to recent advances in the treatment
of leukemia.
But that's not enough ! Cancer is
a disease that ranks today as the
Number 1 disease-killer of children.
We can ... we must . . . find ways
to battle it, and win over it.
Research, supported by the
American Cancer Society, is striving
tirelessly towards that goal.
Let's give . . . boldly, generously
AMERICAN
CANCER
SOCIETY 4
to the American Cancer Society
Crusade . . . and help eliminate this
mortal enemy which will take the
lives of more than 250,000 Americans
this year alone.
Send your gift
to CANCER in
care of your local post office.
I watched
a child die
of cancer
I
Through the Courtesy of
BOXOFFICE
ME-8 BOXOFFICE :: AprU 14, 1958

—
—
—
——
—
'Run Silent' Opens
In Boston With 160
BOSTON— Business took, on a spurt after
the Academy Awards telecast but was spotty
even with the lift the telecast gave. Managers
were working on their Easter shows,
with some first runs resorting to reissues for
Holy Week.
(Average Is 100)
Astor Bonjour Tristesse (Col), 6th wk 60
Beacon Hill And God Creoted Womon (Kingsley),
7th wk 90
Boston Search tor Poradisc (SV^'), 19th wk 70
Copn Light Across the Street (UMPO), 5th wk. 85
Exeter Street A Mon Escaped (Cont'l); Naked
Eye (Film Repns), 3rd wk 95
Gary The Bridge on the River Kwai (Col), 14th
wk 135
Kenmore Henry V (Rank), 2nd wk 150
Metropolitan Teacher's Pet (Para), 2nd wk. ..I 10
Orpheum Run Silent, Run Deep (LIA); The
Quiet American (UA) 160
Paramount and Fenway Viking Women (AlP);
The Astounding She-Monster (AlP) 90
Saxon Around the World in 80 Doys (UA),
50th wk 100
State Witness tor the Prosecution (UA), 6th wk. 110
'Kwai' 250 Leads
Strong Hartford Week
HARTFORD — "The Bridge on the River
Kwai" hit a handsome 250 in opening week
at E. M. Loew's.
Allyn Teocher's Pet (Para); Sponish Affair
(Para) 190
Art Nights of Cabiria (Lopert), 2nd wk
Cine Webb The Bride Is Much Too Beoutiful
110
(SR) (Ellis-Lax); The Last Bridge (Union),
revivals 90
E. M. Loew The Bridge on the River Kwai (Col) 250
Palace The Three Faces of Eve (20th-Fox); No
Down Payment [20th-FQx), revivals, 2nd wk. ..115
Poll
Silent, (UA); Ride for
Revenge ( UA) 1 75
Strand—Marjorie Morningstor (WB) 1 80
Run Run Deep Out
Brisk Pre-Easter Trade
In New Haven
NEW HAVEN—The biggest news here were
Teacher's Pet, Run Silent, Run Deep, Merry
Andrew and The Young Lions, all doing admirably
brisk trade.
College The Young Lions (20th-Fox) 140
Crown Gate of Hell (Harrison); Rasho-Mon
(SR), reissues 95
Lincoln Mademoiselle Striptease (Ellis), 2nd wk. 115
Paramount Teacher's Pet (Para); High Hell
(Para) 180
Poll Merry Andrew (MGM); The Happy Rood
(MGM) 145
Roger Sherman Run Silent, Run Deep {UA)....150
Whitney Doy of Triumph (SR) 100
Whalley The Three Faces of Eve (20th-Fox);
No Down Payment (20th-Fox), revivols 105
Seeks to Build Drive-In
Within Stratford Limits
NEW HAVEN—James Sniffen, Stratford
landowner, has filed a petition with Stratford's
town planning and zoning commission
for authority to build a drive-in in a section
ea.st of South Main street and north of
Lycoming industrial plant. If granted, the
project would be the first outdoor theatre
within Stratford limits.
Already operating in Stratford, a Bridgeport
suburb, Ls the hard-top Stratford Theatre,
owned by Albert M. Pickus, a director
of TOA.
Free Easter Candy at Matinee
NEW HAVEN— Sal Adomo sr. of M&D
Theatres ran special kiddy matinees Apiil
3-5 at the fij'st-run Palace, Middletown, distributing
free Easter candy to each youngster.
Admission was 25 cents. On the screen
were American-International's "Viking Women
and the Sea Serpent" and "The Astounding
She Monster," plus cartoons and serial,
"Radar Men of the Moon."
Industry Tribute to Fred Greenwoy
As Community-Minded Exhibitor
Fred R. Greenway, second from right, receives purse from Harry F. Shaw, division
manager of Loew's Poli Theatres, while Georg;e E. Landers, division manager for
E. M. Loew's Theatres; Lou Cohen, manager of Loew's Poli; Jack Sanson, Stanley
Warner Strand, and Raymond T. McNamara, AB-PT Allyn, look on.
By ALLEN M. WIDEM
HARTPORr>—The oft-repeated show business
phrase, "Au Revou-" was the theme of
a testimonial dimier honoring retired Loew's
Palace Manager Fred R. Greenway and Mrs.
Greenway in the Egyptian room of the Hotel
Bond here March 27.
Upwards of 100 representing Connecticut
show business gathered at the 9 p.m. function
on the eve of the Greenways' departure
for Los Angeles, where he will be associated
with his brother-in-law in a drive-in restaurant
chain.
Nostalgic topics mingled with the entertainment
industry's characteristic briskness
as the brief speech-making and floor show
followed the buffet meal. Morris Mendelson,
legal department, Loew's Poli-New England
Theatres, was toastmaster. The event was
arranged by co-chairmen Lou Cohen, Loew's
Poli, and Tom Carey, Carey Theatrical Enterprises.
Lou Cohen, manager of the Palace's sister
theatre, Loew's Poli, acknowledged that "Connecticut's
loss will be California's gain." He
traced Greenway's three-decade association
with Loew's Theatres.
"Fred and Helen may be moving to Los
Angeles, but if I know this great couple, I
think they'll always be thinking back to the
wonderful days of managership in Baltimore,
in Washington, in Boston and elsewhere along
the Atlantic seaboard."
Harry F. Shaw, Greenway's immediate superior
for 20 years as division manager of
Loew's Poli-New England Theatres, extended
circuit greetings.
"Hartford," he said, "is held in especial esteem
by theatremen everywhere because of
the amazing degree of cooperation on the part
of its theatre managers. A fellow may be running
another showplace—call it 'friendly opposition.'
if you will—but he will cooperate
all the way down the line when it comes to
COMPO, the Red Cross, Fire Prevention and
the hundred and one projects that look to
field men, such as Fred, for actual workaday
plodding.
"John Murphy, Ernest Emerling and other
executives at Loew's Tlieatres think fondly
of this man Fi-ed Greenway. He has been a
strong link in a great chain, able also to
pass on diligent training to those under his
command and in this order continuing a fine
tradition."
From former mayor Dominick J. DeLucco
came this tribute:
"Nobody has to be reminded of Fred and
Helen's many, many hours of unselfish devotion
to such activities as Fire Prevention
Week shows. To properly mark Fred's retirement,
I'm introducing a resolution at next
week's meeting of the city council to congratulate
the Greenways for their good work
in
this field."
Lourie Circuit Buys
Sylvan Leff Airer
BOSTON—The Al Lourie circuit has acquired
its eighth drive-in. the third taken
over this year. The acquisition is the Pittsfield
Drive-In. Pittsfield. built and operated
by Sylvan Leff of Albany. Earlier this season,
the Lourie circuit acquired the Park Villa,
Turners Falls, formerly operated by Douglas
O'Neil and the Berkshire Drive-In, Pitt

. . Nick
. . Han-y
. . Sam
BOSTON
M'orraan /.ulkind. Fall River exhibitor, has
applied for membership in Independent
Exhibitors of New England and the Drlve-In
Theatre Ass'n for his Ponta Delgada Drivein.
North Tiverton. R. I. Joseph Mathlas of
Fall River has been named manager of the
Ponta. Zalklnd and his partner. Hyman
Lepes. have set the date for the opening of
their Seekonk Fiunily Drive-In. Seekonk. as
May 15. Sam Badamo of Pi-ovidence has been
named manager of the latter theatre, which
is nearing completion.
Floyd Fitzslmmons, former MGM publicist
in New Bigland, has joined Joseph E. Levine's
Embassy Pictures Corp. as head of advertising
and publicity . . . Irving Bloom became
a grandfather again when a second son.
David Michael Bloom, was born to his daughter-in-law
and son. Eleanor and Alan Bloom.
Following the Academy Awards announcements,
the Gary Theatre, showing "The
Bridge on rJie River Kwai" in its 15th week,
upped attendance more than 25 per cent. The
Mayflower, a subsequent-run house, booked
two Joanne Woodward films. "Three Faces
of Eve" and "No Down Payment," the day
following the Academy Aw-ards. The program
did so well that it was to be moved into the
Pilgrim Theatre. Both are ATC houses.
Bob Hope will appear at the Paramount
Theatre Tuesday (15i at a special benefit performance
of "ParLs Holiday," with proceeds
going to the Cerebral Palsy Assn. That afternoon
he will .see the Red Sox opening game
with Governor Furcolo. Wedne.sday (16 1 Hope
will meet the press. TV and radio personnel
at a luncheon at the Sheraton Plaza Hotel
and will visit the Jimmy Building at the
Children's Medical Center. That evening he
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will receive the B'nal B'rlth Sports Lodge
award for "High principle and achievement"
at the ba-sketball game between the Harlem
Globe Trotters and the College All-Stars.
The world premiere of "Stage Struck,"
stjiiTing Susan Strasberg and Henry Fonda,
at the Capri Theatre is a-s.sumlng Hollywood
profKjrtions. A motorcade of British MG roadsters
containing the ten finalists in the "Miss
Stage Stmck" contest will parade to the
Capri on opening night. The girls will be
Judged in a TV .screen test in the lobby. The
winner will be sent to New York City to be
interviewed by Sidney Limiet, director of
"Stage Struck," for a role in one of his forthcoming
productions . . . E. M. Ix)ew, head of
the circuit bearing his name is leading a drive
t:) have the federal amusement tax on night
clubs reduced to 10 per cent in keeping with
the government's di-ive to speed up business.
Loew is now operating the New York Latin
Quarter.
A one-man campaign by the artist Jack
Frost is in the works for a big roaring homecoming
this spring for Holl.vwood stai-s who
claim New England as their backgrounds,
such as Ray Bolger, Rudy Vallee, Jack Haley,
CoUette Lyons, Bette Davis and Hope Lange.
Frost envisions a chartered train to bring
them here in a blaze of glory fi-om the coast.
A sports week, a maritime week and other
special events are in the plans, which will
include making known to the entire country
the virtues of New England as a vacation
paradise.
Ernest Warren who has operated the
Strand. Canton. Mass., for five years has
given up his lease to his former manager,
Dale Allben-y. the eighth gi-ade teacher there.
Warren is concentrating most of his attention
on the operation of his Paramoimt Theatre.
Needham . Bosketti, owner of
the Star and F>i'emier theatres. Lawrence, suffered
a heart attack while booking at the
Paramount exchange and was rushed to the
Boston City Hospital . . . Word from Largo,
Fla., is that Charlie Heath, former projectionist
at the old RKO screening room. Is
suffering from severe eye trouble and his
family want it known that he would like to
hear from his old Boston friends.
3 Lawrence Houses Bought
By Massachusetts Circuit
LAWRENCE. MASS.—The Massachusetts
Amusement Corp. has bought the local Palace.
Broadway and Warner theatres which
it has operated imder lease since 1928 from
the Empire Amusement Co. The deeds were
signed by Roland S. Siskind for both companies
as treasurer.
Empire acquired the Palace Theatre in
1926 from Anna T. Demara and others. The
Warner Theatre was bought from Thomas
F. Toomey and others in the same year. Tlie
Broadway was acquired by Empire from the
Broadway Theatre Co., which in turn had
purchased the house from Alex L. Siskind
in 1912.
HARTFORD
\X7illiam Brown of UA was in town ahead of
"Run Silent. Run Deep," working with
Lou Cohen, Loew's Poll . . . Joe Friedman of
Warners escorted Natalie Wood, star of
"Marjorie Morningstar" to Hartford over the
April 4-6 weekend, in conjiuiction with film's
New England premiere at the SW Strand.
Jack Sanson. SW resident manager, had a
sizable welcome, including bannered railroad
station and e.scort cars for the Statler-
Hilton press reception and appearance at
Sage-Allen Department Store downtown
branch.
David, son of the Barney Tarantuls, Burnside
Theatre Coip., East Hartford, recently
participated in Ohio Wesleyan University's
tenth annual Democratic Day. Young Tarantul
is president of the university's Young
Democrats Club . Safenovitz, Yale,
Noi-wich, played a stage show, featuring Norwich
headliners, with tliLs provocative adcopy
in the Norwich Bulletin: "The public
has demanded this additional feature and
the Yale management yields, especially if it's
making money!"
Lou Brown, ad-publicity chief, Loew's Poli-
New England Theatres, sat down with Jack
Keppner and Ed Miller. Palace, on the revival
run of "Seven Brides for Seven Brothers"
and "King Solomon's Mines." A similar bill
recently played the circuit's Poll, Bridgeport.
NEW HAVEN
TTpwards of 40 Solomons listed in the telephone
book were invited to a repeat
showing of "King Solomon's Mines" at Loew's
Poli. Bridgeport, as part of the revival promotion
staged by resident manager Matt L.
Saunders, division manager Haixy F. Shaw,
and ad-publicity manager Lou Brown. A disc
jockey tie-up offered guest tickets for listeners
with last names beginning with the letter
K and ending with P. A disc jockey broadcast
his show from the theatre lobby and a
coloring contest was planted in the Post-
Telegram.
.
E. M. Loew reopened the Farmington and
Norwich-New London drive-ins for the season
. . . Harry Feinstein, Stanley Warner,
distributed free outer space masks to youngsters
attending a recent Saturday matinee
show at the first-run Garde, New London.
On the screen was MGM's "Forbidden
Planet" Goldstein and Clarence
Bell, Allied Artists exploitation department,
were in town to confer wath Jim Darby, AB-
PT Paramount on the "Macabre" bow
Warners tradescreened "No Time for
. . .
Sergeants"
. . Foiu- youths were arrested following
.
a fight March 30 at the Capitol, East
Haven.
Jonnacttc
...J'^
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed A
in Connecticut—NATIONAL THEATRE SUPPLY, New Haven—State
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in Massachusetts—MASSACHUSETTS THEATRE EQUIPMENT Co.,
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NE-2 BOXOFFICE :: April 14, 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 20
TWIN
iMURDER...
*'f

. . . The
NEW HAMPSHIRE
yXThen "Did Yeller" was shown at the Scenic
Theatre In Rochester. 1.300 youngsters
hned up along the small city's main thoroughfare
to try to get Into the 950-seat hou.se.
Manager Robert Sinnot was forced to schedule
an additional show to pi-event the record
throng of small fry from being disappointed
recent 30tii anniversary of the 5.869-
seat Roxy Theatre in New York City probably
meant more to Arthur Rothafel. general
manager of WLNH In Laconla. than anybody
else in New England. The motion picture
palace, which cost $9,000,000. was managed
during its first five years by his father, the
late Samuel L. "Roxy" Rotliafel. who left in
1932 to open the newly erected Music Hall.
George Albert Gamache of Klttery. Me.,
who is employed at the E. M. Lowe Civic
Theatre in Portsmouth, will be married in
June to Carol Ann Hooper, an employe of the
J. J. Newberry Co. in Portsmouth . . . The
Scenic Theatre in Rochester recently drew
a large crowd of youngsters with a special
kiddies show at the Saturday matinee. The
program included the Bowery Boys in "Let's
Go Navy" and six cartoons.
Mrs. Gerald Goodchild, formerly Alicia Mc-
Gregor of Derry, acted as stand-in for
Swedish actress Mae Britt during the filming
of the 20th Century-Fox picture. "The Hunters."
in Kyoto. Japan. Her husband is a
lieutenant ... A free show marked the reopening
of the Pine Island Drive-In and the
Bedford Grove Drive-In began the 1958 season
just in time to present the first Manchester
showing of the Basilio-Robin.son fight
film. The Bedford Grove al.so ui.serted an
"extra" into its newspaper advertisements,
calling attention to the fact that "Three Faces
of Eve." which the ozoner wa.s currently featuring,
had Just won Joanne Woodward the
Academy Award.
Art Theatre Still Devotes
Matinees to Youngsters
HARTFORD — William Mui-phy.
re.sident
manager at the suburban Cine Webb for
Lockwood & Gordon Enterprises, isn't out
to neglect his youngster trade, despite the
fact that the theatre is now on a first-run
art film ix)licy.
Murphy is continuing to .show .special kiddy
attractions on Saturday matinees and, as added
promotional stunt, he asks youngsters to
bring weekly herald (printed in different colors)
to the matinee performance. Those presenting
heralds in color chosen for a particular
Saturday are admitted free.
Another Term for Officers
Of B. C. Exhibitors Ass'n
VANCOUVER—Owen Bird, president, and
all other officers of the British Columbia
Exhibitors Ass'n have been re-elected. Myroun
McLeod was given another term as
vice-president: Earl Hayter, secretary, and
Gerry Sutherland, treasurer.
Business Drive Kickoff
In Twin City by Big Ad
MINNEAPOLIS—The local ixirtion of the
territory-wide, three-month campaign to revive
the moviegoing habit and fill empty
seats was kicked off with a 3xl2-inch newspaper
ad proclaiming tihe managers of three
Minne.sota Amu.sement Co. hou.ses. the Orpheum
and Bennie Berger's Gopher "the
happiest men in town" and showing halftones
of their heads on line-diawn bodies.
The reason for their happiness, the ad
explained, was because of their belief they'll
make "YOU" happy, too— the "you" being
the public—with their forthcoming pictures.
Pictures named in the ad, which stressed
"these will not be shown on TV for years and
years—and never so good," included the current
"Snow White" and the impending
"Teacher's Pet," "Saddle the Wind." "Men-y
Andrew." "Long Hot Sununer." "Another
Time. Another Place." "Marjorie Morningstar."
"Ten North Pi-ederick" and "Too Much
Too Soon."
Neil Houtz Buys Interest
In New Hampton Theatre
NEW HAMPTON. IOWA—Neil Houtz of
Marehalltown has piu-ohased the interests of
Mrs. Don H. Norton of Minnea|X)lis and
Central States Theatres, Des Moines, in the
New Hampton Fii-emen's Theatre. Houtz took
possession Tuesday (1 1 . Prior to coming here,
he had managed a theatre in Marshalltown
for nine years.
The New Hampton Fire Department will
retain ownership of
the theatre building.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address your letters to Editor.
"Exhibitor Has ffis Say." 825
Van Bnmt Blvd.. Kansas City 24.
Mo.
BOXOFFICE
Always in the Forefront With the News
NE-4 BOXOFHCE April 14, 1958

—
—
—
—
After
'Bridge' Fourih Week
Leader in Toronto
TORONTO—New pictures were a scarcity
for Easter Week as Oscar-famed attractions
continued over tlie holiday along with other
holdovers which picked up good business
following Lent. The leader was "The Bridge
on tiie River Kwai" in its foui-th week at the
Odeon. "Peyton Place" picked up nicely
in its seventh week at the Imperial.
(Average Is 100)
Eglinton Teacher's Pet (Para) 120
HollywcxxJ Bonjour Tristesse (Col), 3rd wk 110
Hylond The Noked Truth (Ronk), 2nd wk 115
Imperrol Peyton Ploce (20fh-Fox), 7th wk I ID
Loew's Raintree County (MGM), 4tti wk 105
Nortown, Towne Snow White and the Seven
Dwarfs (BV), reissue 110
Odeon The Bridge on the River Kwai (Col),
4th wk 140
Tivoh Around the World in 80 Days

VANCOUVER
p*rank Fisher, Odeon general manager, presided
at a meeting of British Columbia
managers at the Astor Hotel in Burnaby.
Odeon has sold the Rio. a 823-seater here,
which has been playing foreign pictures tJie
last few months. The foreign picture policy
will be moved to Odeon's Kingsway. Jimmy
Webster. Kingsway manager, was moved to
the Olympia. replacing Wanvick John.son
who resigned to return to Australia. Mrs.
Franic Marshall was appointed manager of
the Kingsway.
. . . Wally
.*! Dainord of the Hillcrest Drive-In. Langley
Prairie, and manager of the Sunland's
Osoyoos. were Filmrow visitors
Hamilton of Seattle, president of Trans-
Canada reported here that TCP is taking more
space in the old film building, and the staff
there is working a double shift in order to
keep up with its TV business . . . Frank
Boothe. ex-Odeon manager, is in California
in the electronics business . . . Both Wally
Hopp. foi-mer International Cinema manager.
and Art Lorimer. ex-Regent manager at
Burnaby. are both running theatres in Long
Beach. Calif,
George Borden jr.. wlio runs the theatre
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USED OR RECONDITIONED
Also new British-Luxury Chairs available
THEATRE CHAIRS
Spring edge steel bottom seot cushions and
fully upholstered backs—spring bock types also.
Carpeting, ospholt, rubber, Vinyl tiles ond
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WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us a hne—we will give you photogrophs
ond full informotion.
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RECREATIONS,
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Theatre Chairs. Cirpet. Linoleum and Tile Division.
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
at Blaine. Wash., on the U. S.-Canadian border,
has formed .'Vmer-Can Pictures, to build
. . . Nigel Bleasdale
a motion picture studio there, and will start
production .soon under James j. Cassity.
formerly of Hollywood
and David Dyer, two young Englishmen, are
proving the suburban motion picture busine.ss
is anything but dead. They recently took over
the Gamble, always a problem hou.se and.
with selected program and extra new.spaper
advertising they are doing a good steady
busine.ss. They are said to be looking for
more problem houses in Vancouver. Odeon
gave up the Cambie as a losing hou.se two
years ago. On a trip to Bellingham over the
weekend, we learned there are only two theatres
operating there now. The town used to
-support six. The admission prices are always
above Canadian prices.
TORONTO
Touring the Easter Week school vacation.
Loew's Uptown ran a cartoon show for
the juveniles every morning at 11 o'clock,
Jack Fine of
with admis,sion 25 cents . . .
Premier Theatres got on the Oscar Awards
bandwagon by playing "The Tlu-ee Faces of
Eve" day and date at the Capitol. New Toronto,
and the Willow. The Premier's Avon
at Stratford, where Jack Willard is manager,
will figure in the Shake.spearean Festival
there with an engagement of "Le Malade
Imaginaire" August 18-30.
. . . The
When Famous Players opened the Skyway
Drive-In at Hamilton, a Shopsy cornbeef
sandwich was given to every ticket buyer. All-
Nations dolls to the first 25 ladies
Mayfair. a 478-seat neighborhood house on
Jane street, operated by Gabriello Majnik.
presented a variety stage show Friday and
Saturday (4. 5i in addition to twin film
features.
"Peyton Place" scored a record run of nine
weeks at Windsor, first at the Capitol and
next at the Park, both FPC units. The Widsor
Capitol opened April 2 with the Canadian
premiere of "The Brothers Karamazov."
The general opinion is that this year's
heart award of the Toronto Variety Club
could not have been presented to a better
fellow than Al Troyer. an FPC official since
1923 and a former duogh guy of the Variety
Club. He also is active with the CPP.
WINNIPEG
pamous Players Canadian and Local 299 of
the projectionist's union have signed a
two-year agreement covering ten Manitoba
theatres. A joint statement i.s.sued by the
company and the union stated the agreement
included provision for a contributory pension
plan, the demand for which was the
main i.ssue of the dispute. Both parties accepted
a conciliation board reix)rt with minor
changes, including wage adjustments. No
wage figures were relea,s-ed. The theatres included
the Capitol. Metropolitan. Gaiety,
Tivoli and Uptown in Winnipeg; the Capitol,
Strand and Green Acres Drive-In at Brandon;
the Playhouse Theatre in Portage la
Prairie, and the Northland in Flin Plon.
Four drive-ins—the Northmain; the Aii--
port. featuring the Robin.son-Ba,silio fight
picture, and the Pembina and Starlite, featuring
a Kartoon Karnival for the kiddies,
opened at the weekend . . . The Dominion
Theatre presented Gene Vincent and the
Blue Caps on the stage, with "Girl Can't
Help It," in which they appeared, on the
screen F^-iday and Saturday (4, 5), three
shows daily ... A Minneapolis theatre has
been advertising locally its fourth cinerama
production— "Search for Paradise."
Jack Taylor of the Rose Theatre reports
his second daughter Gwen will be married
to John Alexander Thorn of Brandon April
19 in the St. Luke's Anglican Church, with
a reception following in the Assiniboia Hotel.
"Witness for the Prosecution" was moved
from the Odeon to the GaiTick Theatre, the
first time that the Odeon ciixuit has followed
this moveover shift . . . Theatre Poster Service
has lined up four more theatres for its
coin promotion, the Kings in St. James, the
Plaza and Tower in Winnipeg, and the Plaza
in Shaunavon. Sask. The Kings, Plaza and
Tower are using cooperative advertising in
the Winnipeg dailies, and also on CKSB and
CJOB radio stations. All four theatres started
the promotion April 7.
TV Set Sales Drop
OTTAWA—The sale of
television sets continues
to fall off in Canada, according to a
government trade report. The total of 32,971
for January was down 14 per cent from the
figure for the same month in 1957. The sales
of radio receiving sets also dropped 22 per
cent, the figure for last January being 45,867.
Radio set sales were increasing in 1957, but
also have declined.
sencffn^
D 2 years for $5 n
D Remittance Enclosed Q Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
BOKOfflCf
1 year for $3 D 3 years for $7
POSITION..
THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Konsas City 24, Mo.
I
I
'Cinerama Holiciay' Bows
TORONTO — "Cinerama Holiday" opened
Tuesday night (8i. at the University, following
a 23-week run of "This Is Cinerama." The
opening was a benefit performance with all
proceeds being turned over to the Northwestern
and Scarborough General hospitals
for their expansion funds.
Recorci Awarci Entries
OTTAWA—Charles Topshee, chairman of
the Canadian film awards committee of the
j
Canadian Film Institute, has annovmced a
j
record entry for this year's conipetition, with
j
I
87 motion pictirres and 55 television commercials
from 27 producers in the Dominion. The
'
!
results will be revealed shortly.
E-2 BOXOFFICE April 14, 1958

DOUBLE BOXOFFICE BLOCKBUSTER I NO. 20
TWIN
iMURDER...
WCK'N RIOT SHOW!
iat120milesperhourl
""1
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:;;-< mm urn
COOL^ND
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SEE SEE SEE
NOT RODS THE THE
VS. • -TRAIN • "BEACH PARTY
MOTORCYCLES DRAG" RUMBLE"
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scon MiiiLowf
.«•,( c
ciGi
mmu
DICK MKtiriN
Mom iR
•.."

.
MONTREAL
Oayety Theatre (now occupied by the Comedie
Canadlenne) have been amalgamated to
form Ti-ansatlantic Films.
made considerable splash here In
"Dob llojie
connection with the exploitation of his
new picture. "Paris Holiday," which opened
at the Capitol Theatre Tliursday (3>. Following
his arrival at the airport, he was
whisked to Champ de Mars In downtown by
helicopter to help launch a fund-collecting
campaign of the Canadian Cancer Society.
The helicopter was loaned by Wheeler Airlines
and Hope paid his party's expenses
while here. Col. Maurice Forget, provincial
uCbT features the complete line
of
dependable and internationally famous
BflLLRnrvne
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BEST
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ARMAND BESSE, Prop.
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Phone: DUpont 7-7B18
president of the Cancer Society, and Andrew
Armstrong, campaign chairman, met the
star at the airport, while Mayor Sarto Fournier
greeted him at the Champ de Mius.
Hope attended a dinner in the Ritz-Carllon
Hotel prior to going to the Capitol where he
received an enthusiastic welcome.
French and art films will be presented at
the 750-.seat Plaza Tlieatre here located at
corner of Beaubien and St. Hubert streets.
The 750-seat theatre is Montreal's first
second-floor theatre, as stores occupy the
ground level. It was designed by A. MogiLseky,
architect, and given swank decorations by de
Nova Associates. The Plaza is owned by M.
Custom.
Several hundred patrons were safely evacuated
from the Palace Theatre Sunday night,
March 30 when fire broke out behind the
screen during "Tlie Bridge on the River
Kwai." Theatre manager Phil Maurice said
firemen extinguished the flames within ten
minutes. The film was inteiTupted twice
while houselights were turned on, and a theatre
employe appeared on the stage to a.sk
the audience to leave quietly. This they did,
but most returned to their seats when the fii-e
was doused and film continued.
. . .
J. Arthur Rank of London, England has
started producing a film entitled "Bush
Pilots" in the Maniwaki area, near Ottawa
with a number of Canadian television stars
Announcement was made that Transatlantic
Films Co. and Radio City Music
Hall, the latter the former operator of the
.
. . Rae
R. C. Wheatley. auditor for Empire-Universal.
Toronto, was in his company's Montreal
Gordon Lightstone, Toronto,
offices . . . general manager for Paramount, was here
conferring with Romeo Goudreau. Montreal
manager . . Eloi Cormier. Paramount sales
representative, returned from a successful
sales trip in the eastern townships .
Pellatt, cashier at Empire-Universal, has made
arrangement for a .seven-week trip beginning
June 5. Traveling by plane. Miss Pellatt wUl
vi.sit Spain, Portugal, Israel, Italy and the
French Riviera and finally to Biussels. This
will be Miss Pellatt's second extensive trip
overseas in some five years. Five years ago
she visited the British Isles, Switzerland,
France and Italy . . . Paula Weiser, formerly
of Empire-Universal as a.ssistant cashier to
Rae Pellatt, has become the mother of a
baby girl. The happy mother is now Mrs.
Treffler ... A visitor to local Fllmrow was
Gerard Rolland of the Lux Theatre of
Varennes.
Moeller and Reynolds Plan
Drive-In Near Davenport
DAVENPORT, IOWA—Edward G. Moeller
and Richard Reynolds announced recently
plans to construct a drive-in on 35 acres of
land they purchased on Brady Street road,
about a mile-and-a-half north of Kimberly
road.
Plans are also being formulated by the
two men for a recreational area at the same
site.
JOB WANTED
Hours: Unlimited • Week: Full 7 Days
Calls made on the Man Who Buys when he's in his mellowest mood. It makes
your selling very simple: He wonts to buy. You want to sell. So you get together
and make a deal. You make many deals as the days go by . . . NOW
is good time to . . .
JJire BOXOFFICE . .
to TELL YOUR
STORY
.nd SELL
YOUR PRODUCT
OR SERVICE
DISPLAY and
CLASSIFIED Advertising
K-4 BOXOFFICE AprU 14, 1958

• ALPHABETICAL INDEX
• ADLINES & EXPLOITIPS
• BOXOFFICE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANOISING IDEAS
THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G
J
Jftrtv
Stores and Theatre
In Spring Giveaway
"Business building is everybody's business,"
remarked J. W. Christopher, owner
of the Indian Lake Theatre in Russell's
Point, Ohio (population l.OOO), on one of
his recent visits to Cleveland's Rlmrow.
"In our town we are always doing something
to establish our theatre as the focal
point of the town. Right now we are cari-ying
on a ten-week tieup with merchants
of Russell's Point, Lakeview, Huntsville and
New Hampshire. With every purchase of
$1 or more, the merchant gives out a numbered
ticket; likewise the theatre gives an
identical numbered ticket with every paid
adult admission.
Stubs may be deposited in
receptacles placed in each store and also
in the theatre.
"To be eligible to win any of the prizes
listed on the ticket stub, two conditions are
set forth—one is to register at the Indian
Lake Theatre on any one of the last five
days of the contest, namely May 15, 16, 17,
18, 19. Or failing to register, the stubholder
may attend the theatre the night
of May 19, when, at 9 p.m., the drawing
will be held on the theatre stage.
"We display the prizes in rotation In the
theatre," Christopher explained. "By
changing them at intervals, we arouse new
interest."
Listed on ticket stubs are the prizes, an
Necchi sewing machine,
RCA color TV set,
15-hp Wizard outboard motor, Bendix
Automatic Clothes Diyer, Lewyt vacuum
cleaner, bicycle, portable outdoor grill, GE
coffeemaker, GE portable mixer and a GE
electric skillet. Also listed are the names
of the cooperating merchants, and, of
course, the name of the Indian Lake Theatre.
A Tie-In With Groaners
Down In Houston, Tex., Angle Schmidt
worked a successful promotion in connection
with professional wrestling. A promoter
in tovm was glad to cooperate without
charge. The show was advertised as a
Father and Son matinee with wrestling
matches on the stage. A villain and a hero
wrestler are a must. After the act, the
wrestlers go right out to the boys in the
auditorium and show them different holds
and give them instructions on building up
their bodies. They also show the fathers
and sons various tricks in weight-lifting.
A New Deal for Mom! Interstate Starts
Housewives Matinee. 10:45 to 1:30
A new trend may.be established in the
motion picture industry, a Dallas newspaper
announced, with considerable enthusiasm,
when Interstate Theatres, acting
on a suggestion of a housewife, inaugurated
its first Housewives Matinee at the suburban
Inwood Theatre.
The news ^Titers hailed the twice weekly.
10:45 a.m. to 1:30 p.m. shows as "A New
Deal for Mom ... a new and easy maimer
to go places and do things for the combination
cook, maid and taxi driver of
Dallas."
Interstate ads publicized the program as
"A New Style in Moviegoing Convenience."
More than 900 women showed up at the
inaugural Housewives Matinee party at the
Inwood, a free affair, and enjoyed the free
coffee and doughnuts served in the lobby.
The lobby verdict of the feminine fans
was unanimous, the Dallas Times-Herald
reported.
It was planned to offer Housewives
matinees each Tuesday and Thursday.
It aU started when a busy housewife
telephoned Raymond Willie, assistant to
the general manager of Interstate Theatres.
She said she had three problems,
two children whom she has to take to
school and pick up, and a salesman-husband
who sees most of the movies on his
travels and balks at seeing them a second
time. As a result, she cannot attend the
regularly scheduled theatre programs.
Willie liked the idea so well that the
Housewives Matinee was arranged at the
Inwood, where Alec Barr is manager. Thus
Mom is able to do a little housework or
take a second cup of coffee and make it to
Laughs for TV Fight!
A youth in a turtleneck sweater and
cap carried a sign, "If it's a fight you
want . . . See Basilio vs. Robinson closedcircuit
TV fight Loew's State Theatre,
etc." in a St. Patrick's Day parade at
Cleveland. It was good for many laughs
among the more than 100,000 persons who
viewed the parade.
As Sister Pauline in 'Nun's Story'
New York stage actress Margaret Phillips
plays the role of Sister Pauline in Warners'
"The Nun's Story."
SOMCTHINO NEW
IN MOVIE-COINCI1.U
...thi HOUSWIFB
This way you hov* lim« )o shop,
eat out, lee a movie . . . then pick
up the ichool children or be ol
horre whpn fhey orrive and lo
prepore the family dinner!
TWICE
WEEKLY... EVEIY'
TUESDAY
DOORS OPEN THESE 2 DAYS AT 10:45 A.M.
FIRST COMPLETE SHOW OVER BY 1:30 P.M.
TODAY'S lEmMMmmmm
-Wk KW im IAN GEORGE
^LAiRR-POWEii- SIHillNG-NADD}
EemaleiAnimal
One of the two-column ads run in the Dallof
papers announcing the inaugural of Housewives
Matinees by Interstate Theatres at the suburban
Inwood Theotre.
the matinee by 10:45 in the morning and
be sure of getting out by 1:30. Then the
"girls" can shop or have lunch together
before picking up their children at school.
"While the Housewives Matinee is still
an experimental project at one theatre."
Willie said, "it may well spread to selected
theatres throughout Dallas. We should
know within a month if the idea will catch
on here."
Keg Peepholes Novelty
Tom Williams came up with a good gimmick
for "And God Created Woman" at
the Vernon Theatre, Mount Vernon, Ohio,
when he got three or four wooden kegs
and painted them in flashy colors, with a
peephole in the top. At the bottom of the
keg he placed a layout, using one of the
more startling mats. The kegs were placed
on street corners during the day with cards
on them reading: "Do Not Move! Just Look
Inside!" The local police and mayor
granted permission for Tom to use them.
BOXOFFICE Showmandiser :: April 14, 1958
85
1

Two Ideas Skilfully Applied Sell
Witness'; They'll Do It Anywhere
A couple of gimmicks put over by Bob
Cox. manager of the Strand, Lexington.
Ky., arc Qredited, in a large measure, with
bringing in excellent grosses for "Witness
for the Prosecution.
A special Schine circuit bulletin to managers
reports the two promotions can be
easily applied in most situations.
Cox invited two of the professors of the
University of Kentucky law school to be
guesU on opening night. After viewing the
attraction, the professors went back to
their classes, gave a brief synopsis of the
picture, and then asked this question of
their class. "On what did Sir Wilfred base
the defense of Christine Vole?" This led
to a heated discussion, and without a question
whetted the appetites of the students
to see the picture.
Not all cities have law schools, but all
have high schools and all high schools have
debating societies. This same question used
in the law school could be utilized in the
form of a debate, the Schine bulletin points
out. The best way of getting results of
this type of activity is to have the debate
take place before the entire student body,
rather than just in a small classroom with
a few students In attendance.
The idea could be used very successfully
on radio via a panel discussion with some
of the legal experts in town participating.
A radio station Is always looking for programs
with a great deal of community Interest
and this is a natural.
The other pressbook item that Cox took
advantage of was to see that every lawyer
in town and in the surrounding area was
advised of the showing of this picture at
his theatre. Bob reports it was interesting
to note that just about every lawyer In
town did come to the picture, including
many who had not bfen in the theatre in
a long time. He accomplished this by having
a telephone squad call each and every
lawyer in the surrounding area, telling
them about the attraction and why it
would naturally interest them. No question
that this produced the desired results.
Schine managers were asked to use the
ad slugs which read as follows: "NOTICE.
To preserve the secret of the surprise ending,
no patrons will be seated during the
final ten minutes," and to see that no one
is admitted to the theatre during these
final minutes.
Here's a Prize Ticket-Selling Idea
A continuous promotion which has maintained
juvenile attendance at the Plaza
Theatre in Lamar, Mo., and helped out a
bit now and then in getting in the adults
was awarded the $100 bond for the best
ticket selling idea submitted at the recent
Show-A-Rama, combined convention of
the Kansas-Missouri Theatre Ass'n and Allied
Independent Theatres of Kansas and
Missouri held at Kansas City.
The prize, presented to Harley Fryer,
owner of the Plaza and Barco Drive-In
there, was for his Saturday Matinee Movie
Summer Vacation Movies and holi-
Club,
day cartoon shows.
Fryer keeps a registration file of all boys
and girls in Lamar, 6 to 16. At the theatre
and through the schools, he fills out a
registration card when each child becomes
6, making duplicates, one for his weekly
file and another for the container from
which he makes a drawing each Saturday.
A smaller MEMBERSHIP CARD is given to
the child, which simply states that the undersigned
is a member of good standing in
the Plaza Theatre Saturday Matinee Movie
Club—and entitled to participate in special
awards and admission prices, etc.
"On each Saturday we award birthday
passes to all boys and girls who have had
birthdays during the last seven days,"
Fryer reports. "They have to be In the theatre
to receive the birthday passes. While
this birthday pass is nothing new, I would
like to call to your attention that our pass
not only will admit the boy or girl, but
they may bring their mom and dad as their
guest.
This has been very valuable in getting
some adults in the theatre we haven't
seen in a long time. Three weeks ago an
8-year-old girl attended with her mom and
dad. When they came in they thanked me
for the pass and sheepishly stated they
hadn't been to the theatre in over a year
In the
(they used to be regular patrons).
past three weeks they have been back twice
with regular tickets.
"In addition to birthday pass awards,
we give an attendance prize of one dollar
each week. We pull out a registration card
from container, and if that boy or girl is
present he receives the doUar. If he is not,
the award is carried over to next week and
we have two attendance awards. This attendance
award is what keeps the boys and
girls coming each week. When they find
out their name was called and they were
not here, you can bet they will be here
next Saturday."
PYyer reports his juvenile attendance Is
only 10 per cent under its two-year peak.
Working on School's Out Rental
Lewis Thompson of the Holland Theatre
in Beliefontaine, Ohio, reports he's working
on a School's Out rental.
Teeners Caplivaled
By Late Previews
Late-night, teenage previews on Fridays
and Saturdays are a "mo.st potent" source
of extra dollars at the boxoffice and a
"veritable goldmine at the concession
stand," according to Farrls Shanbour, es
manager of the Harber Theatre, Oklahoma
City.
"Teenagers," Shanbour said, "like the
late shows and are easily captivated when
the approach is fresh and interesting."
Shanbour has been staging these shows
every week since last October and has
found that there are "twin secrets" to
their success: 1. Give them variety In
programming, and 2. Keep a firm upper
hand on conduct and don't let the teeners
get rowdy.
VARIETY IN OFFERINGS
Shanbour offers the youngsters a novel
variety of programs, never repeating the
same type program for two weeks in a
row, and always giving some fresh touch
to each preview. Some times he dresses up
the film offerings with stage attractions
such as live rock and roll bands and singers
and other local talent which has a good
teenage following.
For his "spook previews" Shanbour concocted
two new drinks, which he called
"ghost cocktail" and "witches' brew," both
of which sold well, giving the theatre a
very high margin of profit.
To show the variety in film selections,
which he offers, Shanbour forv/arded to
Showmandiser the following partial sched-
ule:
EXAMPLE OF BOOKINGS
On Halloween, three spook shows, "She-
Devil," "Man in the Attic" and "Kronos."
On subsequent weeks: ten Mr. Magoo cartoons
only; two rock and roll films, "The
Girl Can't Help It" and "Rock Pretty
Baby"; a western, "Gunslinger," and six
"Roadrurmer" cartoons; Friday 13th horror
show, with "It Came From Outer Space."
"Abbott and Costello Meet Di". Jekyll and
Mr. Hyde." "The Creature Walks Among
Us" and "Tarantula"; one rock and roll
feature and six Tom and Jerry cartoons; a
combination of "Battleground" and
"Blackboard Jungle"; a Valentine's Day
spook show, "Revenge of the Creature,"
"Bride of the Monster" and "Cult of the
Cobra." and a five-unit preview consisting
of one rock and roll cartoon, two Speedy
Gonzales cartoons, three Mr. Magoo cartoons
and the feature "Mississippi Gambler."
Shanbour retains a firm policy in the
Harber, allowing no rowdyism. On the
teenage preview shows, he has a city police
officer as ticket-taker and has two other
officers patrol the aisles, both balconies
and the orchestra.
Free Coupons for Drivers
A 3-col., 14-inch season reopening ad by
the 66 and Springfield drive-in at Springfield,
111., included a coupon good for a
free admission to the driver of any car.
>•
— 8G — BOXOFFICE Showmandiser :: AprU 14, 1958

)
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Kiddy Shows Offered
In Merchant Auction
When merchants of Hennessey, Okla.,
began a 13-week series of Big Bill Auction
Dollar Days on Saturday afternoons in an
effort to attract additional business, G. E.
and Carrie Ortman, owners of the Ortman
Theatre, jumped on the bandwagon, giving
tickets to be auctioned and offering special
baby-sitter service with Kartoon Karnival
matinees.
The merchants give Big Bill auction dollars
with cash purchases at their stores
and upon payment of bills. Then each Saturday
at 3 p.m., items valued at $10 or
more, donated by the merchants, are auctioned
off for the Big Bill dollars.
The Ortmans are giving a month's pass
to the theatre to be auctioned each week
for the 13 weeks. Other auction items Include
boxes of groceries, toys, games, meals
at local cafes, etc.
The Ortmans put out 1,000 heralds announcing
the Kartoon Kamival matiness.
Copy on them read:
"Cats and Dogs! Look What Blew In!
Kartoon Kamival Matinees every Saturday
afternoon in March at 1:30 p.m. March 1,
8, 15, 22 and 29. On the stage, birthday
party, lucky seat prize contest. Admission
25 cents to everyone. Kids under six free.
Attend Hennessey's 'Big BiU' Auction sale
every Saturday afternoon at 3 p.m. Ortman
Theatre. Kingfisher County's Biggest Babysitters."
Jap Coed Passes Out
Cards for 'Sayonara'
A pretty Japanese girl in full native costume,
a student at the local Wilmington
College, passed out 3y2x2%-inch cards
reading:
"Nominated for Ten Academy Awards
. . . See Marlon Brando in James Michener's
'Sayonara' . . . Murphy Theatre—One
FuU Week . . . March 2 through March 8
Merit Awards Put Theatres in Front
As Civic Benefactor at Austin. Tex.
Trans-Texas Theatres of Austin recently
completed distribution of Merit Award
passes, each in a cellophane jacket Just like
the regular circuit passes, to 1,270 members
in good standing of the Schoolboy
Safety patrols of 48 schools. The passes
are good for admission to any Trans-Texas
theatre or drive-in 'til June 1.
The Merit Awards were initiated a year
ago by Earl Podolnick, Austin city manager
for Trans-Texas. The idea was eagerly
taken hold of by the police traffic division,
headed by Sgt. Bill Purse, and the principals
of the city schools. Newspapers, radio,
TV, parents and other groups gave it wholehearted
support; the theatre plan quickly
became "the most appreciated gesture ever
made to the chOdren of Austin."
In Austin, school and public officials
proudly point to the Schoolboy Patrol and
its record of protecting some 300 school
crossings and 15,000 children daUy—23
years without an injury or death whUe the
boy patrol was on duty.
The passes are not awarded to members
for just being on the patrol; they must
earn them through specified earning periods.
The current ducats went to all who
have met the attendance and good conduct
standards from September 1 to February
28 last. In June new Merit Awards, good
for the entire summer school vacation, will
be presented to patrol boys who have lived
up to the rules during the period from
March 1 to June 1.
. . . Once You've Seen 'Sayonara' . . .
You've Seen the Greatest!"
H. W. Relsinger, manager of the Murphy
at Wilmington, Ohio, had her in the theatre
lobby and at the college during the
folk festival at the school, at which Mrs.
Eleanor Roosevelt appeared, attracting
many out-of-town people. Boys were also
sent out to place the cards under motor car
windshields throughout town.
Reisinger started teasing the picture six
weeks in advance via posters and screen
trailer. Magazine book tleup carried the
title and playdates throughout the county
and in five surrounding towns. Displays
were put up in many stores, including the
vacant ones.
Young Pie-Eaters Battle .
^ Frank Dzlkot, Rlvoli Theatre, Hart-
) ford. Conn., conducted a "Truth or Consequences"
program and a pie-eating contest,
with prizes for participants, as added
features at a recent Saturday matinee kiddles
show. The regular price scale was in
effect.

Flagpole Sitter Show
Honk Perkins, seen to the right of the boxoffice, did a lot of hammering and sawing (yes,
he suffered some banged thumbs and nicked fingers) to build this bridge across the front of the
Trons-Lux Theatre in Washington. The design was by Ed Rosenfeld, manoger for Trans-Lux Theatres
in the capital city. "The picture is the biggest thing we ever hod," Rosenfeld reports.
United Showmanship^
New Bedford Style
A type of cooperative showmanship
which could be used in large, regular doses
In every city of the country occuiTed
shortly after the first of the year in New
Bedford, Mass.
Fisher and Morton Zeitz of the Zeltz
circuit, which has four theatres in New
Bedford, and Morris Simms, manager for
New England Theatres there, got together
after a meeting in Boston addressed by
Edward Hyman on his orderly releasing
plan. The upshot of that get-together was
a spread of 16 photos across the inside two
pages of the Sunday rotogravure section
of the New Bedford Standard-Times depicting
the "TOP FILMS DtTE HERE
THIS YEAR." Other copy was keyed to
the orderly release of more and better
films.
Fourteen of the 16 photos were scenes
from 1958 releases; the other two showed
Martin Mullin and Ed Lider, president of
the two New England theatre associations,
talking with Ed Hyman, and of Morris
Slmms and Fisher Zeltz.
A couple of paragraphs of introductory
copy noted that top-quality films will fill
New Bedford Theatres during 1958 . . .
more and better films than in any year
in the industry's history, all backing up
the motto. "Get More Out of Life ... Go
Out to a Movie." Quoted were Simms and
Zeitz that five to six major films will be
shown each month without seasonal lags
and letdowns— "eloquent supports for the
belief that 1958 will be a prosperous one
for the film industry."
Statements like this, so beautifully Illustrated
as in the Standard-Times roto section,
will go a good way in ending patronage
troubles.
Red Cross Tieup Sells
'Mine' at Prince Albert
A tieup with the Red Cross for "All
Mine to Give" proved profitable for Jack
Mahon of the Strand Theatre, Prince Albert,
Sask., when the picture playdates
coincided with the annual Red Cross compaign
for money and blood donations.
Mahon had small signs showing his playdate
information placed on the large Red
Cross placards which were distributed by
Boy Scouts to businessmen for their store
windows.
On the front window of the theatre,
Mahon printed: "Give Blood. Give Life.
'All Mine to Give." Help the Red Cross,"
along with playdates. The Red Cross recommended
the picture to its members at a
regular meetinii.
A local jeweh-y store tied in its displays
with the picture and played up the fact
that both the story plot of the film and
the Rogers Silver Co. had their beginnings
in 1847 and that the quality of both the
picture and the silverware were of the
highest.
Red Carpet for Actress
Manager Joe Reynolds of the Towne
Theatre. Milwaukee, rolled out the red carpet
to promote actress Gena Rowlands'
personal appearance in behalf of "The High
Cost of Loving." Reynolds arranged a press
luncheon at the Schroeder Hotel, radio and
TV interviews and two stage appearances
at the Towne, resulting in a large number
of photos and space in the local press.
Stirs Local Interest
A special screening for a flagpole sitter
provided much amusement and comment
for "The Tarni.shed Angels" at Inter-state's
Majestic Theatre, Dallas, Tex., in a tieup
with radio station KLIF. The station had
manned the flagpole with the idea that
the sitter, a disc jockey named Buddy Mc-
Gregor, would stay atop the pole until the
radio station gained 52 per cent of the
local listening audience.
Intel-state decided that the sitter had
not seen a motion picture since he began
his stay, some six weeks before, so "The
Tarnished Angels" was shown to him In
full 35mm. The screen was hung on the
KLIF billboard, a sign located on the expre.ssway
near the station and about 60
feet from where Buddy was stationed. An
In-car speaker was given to Buddy and
tiTimpets were mounted on the billboard
to further project the sound.
Hal Cheatham of Interstate said It was
a raw, blustery night with freezing temperatures,
but Buddy had been plugging
the picture for a couple of days and more
than 400 i>ei-sons braved the elements to
watch the proceedings.
When Buddy came down from the flagpole
a couple of days before "Angels"
opened, he went to the theatre to relate
his experiences and be interviewed by a
feUow disc jockey.
"We had a good opening week," Cheatham
said, "with people going to see him
and, of course, the momentum carried
through the week."
Heading the three-column, 11 -inch
opening day ad was a cartoon cut of a
man sitting on a bending flagpole, with
copy reading: "Buddy was In the clouds
when he saw 'Angels.'"
'Sayonctra' Ballroom Tieup
Succeeds in Tiffin, Ohio
Lee Willis, manager of the Rltz, Tiffin,
Ohio, tied up with a local ballroom to provide
a "Sayonara" special in advance of
the picture opening.
On Saturday night before opening, a
contest was held and free tickets to "Sayonara"
were given the best dancers. Six
announcements were given over the public
address system during the evening, and the
last dance of the evening was called the
"Sayonara" dance.
There were about 300 people in attendance,
so Willis got excellent coverage.
Cards for 'Naked Eye'
James J. Hayes, manager of the Cinema
Theatre, Buffalo, N. Y., had special 3x5-
inch cards imprinted for the "western New
York premiere engagement of 'The Naked
Eye,'" which he sent to every photographer
and art student in his area, in
addition to his regular mailing list. The
card noted the special awards the film had
won, notes about its producers and special
note of the photography.
— 88 — BOXOFFICE Showmandiser :: April 14, 1958

T
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'M'
Cartoon in Campus Paper
Plugs 'Farewell to Arms'
J. p. Harrison, manager of the Campus
Theatre, Denton, Tex., cracked the editorial
page of the North Texas State College
biweekly paper. Campus Chat, with a
cartoon plugging "A Farewell to Arms,"
which had been booked during the college's
"Dutch Week."
The cartoon showed a theatre front, with
a display reading: "Fai-well to Farms,
starring Jenny Jones and Rocky Stone."
In front of the theatre were several pairs
of wooden shoes, depicting "Dutch Week"
at the college.
At the Campus, Harrison had a popcorn
counter sign urging the girls to buy popcorn
for their boy friends for a "Dutch
Week Ti-eat."
In addition, Harrison borrowed two
World War I machine guns from North
Texas College historical museum and
placed them flanking a 40x60 display
board on which battle helmets were hung.
Spring Is Time for Tie-In
With Beauty Salons
An idea of Tom Williams, manager of
the Vernon in Mount Vernon, Ohio, has
been passed along to all theatres in the
Schine circuit by the exploitation department.
While Williams was contacting some
beauty salons, it is reported, for participation
in a car giveaway, he learned that
beauticians were staging a Miss Beauty
Salon contest at another spot in town. Williams
immediately got the committee chairman
and got the group to hold the contest
at the Vernon Theatre.
It being around Valentine's Day, Williams
built a lobby display along the Miss Valentine
idea, and really cashed in. There
were, of course, plenty of fine prizes for the
winner.
It is pointed out that the hairdressers
normally hold their conventions in the
spring and come out then with new styles,
and other managers might be able to work
up something like Williams did.
3-D Comeback Is Angle
Used to Get News Space
The Idea that a 3-D comeback would be
of interest to the public was sold successfully
to San Francisco newspapers by Mark
AUing, manager of the Golden Gate Theatre
for the renm of "It Came From Outer
Space" in 3-D on a dual bill with "This Is
Russia."
Critics were supplied with special polaroid
glasses and as much background material
as could be found as Ailing attempted
to break through the newspaper practice
of giving very little space to reissues. He
accomplished his purpose, getting reviews
in three out of the four dailies, and a
quarter-page break In the Examiner Sunday
magazine section, plus two excellent
art preaks.
In addition. Ailing built a theatre false
front, using four-foot lettering built up to
create the 3-D effect.
Programs and Cards in 20 Towns^
Golden Rule Keep Theatre Open
Business doesn't come to the theatreman who depends on miracles; but to
the hard worker who has a cheerful smile and a quick hello, writes Harold Mulr,
who manages the Midway Theatre for the Vlda B. Holboth estate in the small
town of Davidson, Mich. Years of showmanship go behind successful showmanship,
he says.
Muir took over the Midway three and a half years ago after the owners
offered the place for conversion into a supermarket. Now he has the house doing
business six days a week, in an area hard hit by unemployment at the Buick.
Chevrolet and AC sparkplug plants.
Muir credits his success to his showmanship know-how, gained during his long
association with Han-y Holboth at Imlay City, Mich., and to a "Golden Rule"
policy used by both Muir and his staff in theii- relations with the customers.
Manager Muir is a firm believer in spreading his advertising as wide as
possible, and in making it direct and pei-sonal. Every other week he puts out 150
cards c75, 22x28s and 75, 14x22s) in 20 towns, which requires 180 miles of driving—
"but it pays off." He also mails 2,000 programs semimonthly to a mailing list
built up as follows: When the Midway cashier receives a phone call regarding
a picture or playtime, and has answered the request she asks: "May we have
your name? We would like to mail you a program with the title, date and playing
time of all the features listed. Save 20 of them and use them for admission. Don't
throw them away; they are money in your pocket."
It's not the hometown which keeps small town theatres open, nor can they
depend on radio or newspaper advertising, says Muir, "It is the continued hammering
at every hamlet and four-corners that counts."
Recently he placed a coupon ad in his two local area papers, one of 5,000
circulation and the other of 4,000, offering one free admission with a clipping
of the coupon, with one paid admission. And he got back only 14 on "Les Girls"
and "Zero Hour."
He put out a questionnaire and found out that people found out about Midway
programs as follows: 50 per cent from his progi-ams and window cards, one per
cent from radio, two per cent, newspapers, and the balance from screen trailers.
Muir's Golden Rule at the Midway requires himself and staffers to greet their
customers with a friendly hello, bid them goodby after the show and show every
consideration courtesy requires.
The Army provided this model of a Ranger
training area for display in the Keiths Theatre
lobby at Syracuse, N. Y., a week In advance
and during playdate of "Darby's Rangers."
Manager Sol Sorkin also tied in with the Boy
Scouts, who provided on exhibit of scouting
activities. Scouts also built a bridge in front
of the theatre as part of their Washington's
Birthday
celebration.
Treasure Cards Used
As Business-Builders
A "treasure card" business -building plan
has been Introduced successfully in many
outdoor theatres throughout the country,
according to M. S. England of Theatre Enterprises
Co., Pittsburgh.
The treasure cards are distributed to
drive-in theatre patrons, and each time an
admission is purchased or a 50-cent purchase
is made at the concessions stand the
card is punched. When the card is completely
punched out. it is presented to the
manager who opens a "secret panel" and
pays out whatever amount appears. The
awards run from a pair of passes to $100 in
cash. In effect, the theatre gives the patron
a cash discount on the $15 worth of
business paid in either at the boxoffice or
the concessions stand.
On 1.000 cards, an exhibitor will get
$15,000 in business and pay out $600 In
awards, plus about 800 passes. Included In
the 1,000 cards would be one for $100, two
for $50, five for $20, ten for $10, 20 for $5
and 100 for $1. As soon as word of big
winners gets around, the promotion grows
fast.
England, whose firm sells combinations of
from 1,000 to 10,000 cards, says the promotion
Is not a lottery as there is no element
of chance. Every ptatron wins.
BOXOFFICE Showmandiser :: April 14, 1958
89

-pTv ER.Ac
500
BOXOFFICE
BAROMETER
This chart records the performanct of current attrocHons in the opening week of their first runs in
th* 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, ratings ore added and averages revised. Computation is in terms of percentage in
relation to normal grosses os determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
(Asterisk * denotes corabination bills.)
1^^^

An Interpretatlva onolysla of loy and trodepmi review!. The plui and minui ilqns Indicate
degree of merit. Listings cover current reviews, updotcd regularly. This department Bervet
olso as an ALPHABETICAL INDEX to footure releoses. Symbol i; denotes BOXOFFICE
Blue Ribbon Award Winner. Photogroptiy: ffl
Color; (© ClocmoSeope; V VIstoVlilon; J Super-
Scope; ^K' Noturoma. For listings by compony, in the order of release, tee Feature Chart.
Review digest
AND ALPHABETICAL INDEX
H Very Good;
t Good; - Foir;
- p
* = .=
£
200^
r 2160 Abominable Snowman, The
(85) ® Horror 20tli-Fox 11- 9-57 +
2162 Across the Bridije (103) Dr RFDA 11-16-57 -(-
2126 ©Action of the Tijer
(94) © Adventure Drama MGM S-24-57 4+
2169 Affair in Havana (70) Melodrama AA 12- 7-57 -f
2132 Affair in Reno (75) (8) Com-Dr Rep 8-31-57 ±
2178 All at Sea (87) Farce Comedy MGM 12-28-57 -|-
2159©AII Mine to Give (102) Drama. .U-l 11-9-57-1-
213S.}
(114) ® Drama Para 3-17-58 -f
2145 ©Devil's Hairpin, The (82)
® Car Racing Drama Para 10- 5-57 -f
2182 Diamond Safari (67) ® Adv. . . 20th-Fox 1-13-58 -f
2121 Dino (96) Drama AA 8-17-57 -f
2131 Disembodied. The (65) Horror AA 8-31-57 ±
2127 Domino Kid (73) Western Col 8-24-57 ±
2166 ©Don't Go Near the Water
(107) © Comedy MGM 11-23-57 ff

• "c 1
REVIEW DIGEST Very Good; Good; - Fair; — Poor; — Very Poor. In the summary
tr is rotcd 2 pluses, - os 2 minuses.
s

Fentura productions by company In order of release. Number In squore H notional release dote. Running
time is in parentheses, (g) is for CincmoScope; (Vi VistaVision; (.$) Superscopo; (JO Noturoma; Rj Rcgolscope;
® TechnJroma. Symbol O denotes BOXOFFICE Blue Ribbon Aword; O color photography. Letters ond combinations
thereof Indicote story type—(Complete l(cy on next page.) For review dates and Picture Guide
page numbers, sec Review Digest.
Feature chart

FEATURE CHART
Tht key to Utt«r« ond comblnotlont th«r«of Indicating story type: (Ad) Adventure Drama; (Ac) Action
Dramo; (An) Animotod-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Dromo; (DM) Dramo
with Music; (Doc) Documentary; (D) Drama; (F) Fanfosy; iFC) Farce-Comedy; (Ho) Horror Drama; (HI)
Hlttoricoi Droma; (M) Musical; (My) Mystery; (OD) Outdoor Dramo; (SF) Scionce-Flctlon; (W) Western.
RANK
1 is

- M/C.
.0.
. D.
.May
.
.
.
.
t (1^
201) ,
0£
00
>
o
>-
<
>-
<
CQ
5Of
Th« k«y to l«tt«ri and combinations thereof Indicating story typa: (Ad) Adventure Drama; (Ac) Action
Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Dromo; (Or) Crime Drama; (DM) Dromo
with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Drama; (HI)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western.
WARNER BROS.
(9 Qlht Prince and the Showgirl
(117) CD.. 618
MarlJya Monroe, Laurence Olivier
ax the Unknown (80) ..SF..619
Dean Jagger, Kdward Cbapman
33 OThe Curse of Franicenstein
(83) Ho.. 620
Peter Cuslilng, Hazel Court
El ©Band of Angels (127) D..621
Clark Cable, Yvonne De Carlo
91 Rising of the Moon (81) D..622
Frank Ijwton, Denis O'Dta
ED The James Dean Story
(82) Doc. .623
Jumes Dean
gH U®The Pajama Game
(101) M..701
Doris Da;, John Baltt, Carol
llaney
H Black Patch (83) W..702
Oeorce Montgomery, Diane Brewster
ajohnny Trouble (80) D..703
Ethel Barrymore, Carolyn Jones
[S The Helen Morgan Story
(118) (g D..704
Ann Blytb, Paul Newman
Si The Black Scorpion (88) Ho. .70S
Bicbard Deoulug, Mara Corday
@ ©The Story of Mankind
(100) D..706
Bonald Colman, Hedy La^larr, 40
other stars
H Woman in a Dressinn
Gown (93) D..707
Yvonne Mitchell, Anthony (]uayle
S ©Bombers B-52 (106) © D..708
Karl Maiden. Natalie \Yood
a Jamboree (86) R/M..709
Count Basle. Pats Dombio, Kay
Medford, liobert Pastlne
B3 Green-Eyed Blonde (73).. D.. 710
Susan Oliver. Tom Greenway
gj Forbidden Desert (45) Featurette
aOSayonara (147) ® ..D..711
Marlon Brando, Patricia Owens,
Martiia Scott, James Qamer
aiFort Dobbj (90) W. .713
CUnt nalker. Virginia Mayo
a Darby's Rangers (121).. D.. 714
Jaaei Qaioer. Etdilka (3ioureau
a Lafayette Escadrille (93) D..716
Til) fiunter, EtcMka Cboureau
[B QMarjarli Homlngstar
(125) D..717
Natalie Wood, Oene Kelly, Ed
Wynn, Carolyn Jones
9i Chase a Crooked Shadow
(87) My. .715
Richard Todd, Anoe Baxter
ASTOR
Stranger in Town (74) . .May 57
Alex Nicul, CoUn Tapley, Anne
MISCELLANEOUS
I'aige
Black Tide (79) D.Jun 57
John Ireland, Maureen Connell
Time Without Pity (88) . .Jan 58
Michael itpdiirave, Ann Todd
Date With Disaster (61) 0. Feb 58
Tom Drake, Shirley Eaton
BUENA VISTA
If All the Guys in the World
(95) *d..Jun57
Andre Valmy, Jean Oaven, Georges
Poujouly, (French-language; Eng
titles)
©Johnny Tremain (80) . .Ad. .Jul 57
Hal Slalmaster, Luana Patten
©Perri (75) Nature Fantasy No» 57
OOOId Ycller (83) . . . OD . Dec 57
. .
Dorotliy McGulre, Fess Parker
©The Story of Vickie
(108) CD..Feb58
Homy Schneider, Adrian Hoven
©The Missouri Traveler
(103) WD..Mar58
Brandon de Wilde, CJary Merrill
BURSTYN
Stella (93) D.. Oct 57
Mellna Mercourl, Georges Foundas
(Orpek-lanKtiage; Enfi. titles)
CONTINENTAL
©The Love Lottery (82) C. Feb 57
David Niven. Peggy Cummins
©Raising a Riot (91) . .0. .May 57
Kenneth More. Mandy MlUer
The French They Are a Funny
Race (83) C..Jun57
M.irtlne Carol. Jack Buchanan,
Noel-Noel (English-language)
Maid in Paris (88) C. Aug 57
Danny liobln, Daniel Gelln
(French-language; Eng. titles)
©A Novel Affair (83) ..D.. Sep 57
Ralph Richardson, Margaret
Lclshton
Brothers in Ijw (95) C. .Oct 57
Klchard Attenborough. Ian Ctimichael
Deadlier than the Male
(100) D..Nov57
Jean Cabin, Danielle Delorme
Gcrvaise (116) D. Jan 58
ilarla Scbell. Francois Eerier
DC A
©Don Giovani
(157) Opera Film Apr 57
Cesare Slept, Lisa Delia Casa
Battle Hell (112) D.. May 57
(Formerly "Yangtze Incident")
Richard Todd, Aklro Tamlroff
Monster From Green Hell
(71) Ac. May 57
Jim Davis, Barbara Turner
Half Human (63) Ho.. May 57
John Carradlne, Robert Karnes
©The Miller's Beautiful Wife
(92) C. May 57
Vltiorlo de Slca. Sophia Loren
The Green Man (80) .
jOThe Deep Six (105) . .0. .712
Also Ladd, Dlanne Foster, \VU-
Uam Bendli
Jun 57
Alastalr Sim, George Cole, Jll
Adams
©Scandal in Sorrento
(92) © C. Jun 57
Vlttorlo de Slca. Sophia Loren
(Dubbed In English)
The Devil's General (120) D.. Aug 57
Dirt Jurgens, Marianne Cook
(German-language; Eng. titles)
The Silken Affair (96) . .C. .Sep 57
David Nlven, Beatrice Straight
Escapade (87) CD.. Sep 57
John Mills. Alastalr Sim
Hell in Korea (82) D.. Oct 57
Stanlev Baker. George Baker
Please! Mr. Balzac (99) C. Oct 57
Brlellte Bardot, Daniel Gelln
(French-language; Eng. titles)
End of the Road (76). D. Oct 57
Flnlay Currie, Edward Chapman
©Rodan! (701 SF. .Nov 57
(English-dubbed; Japanese ca.st)
Cast a Dark Shadow (84) D . . Nov 57
nirk Bogarde, Mariaret Lockwood
Panic in the Parlor (90) C. Nov 57
Pesgy lltmnt. Stilrley Eaton
Every Second Counts
(94) © Ac. Nov 57
Barbara Laage, Jean-Mare Tblbaiilt
(French-language; English titles)
The Flesh Is Weak (90) D, Nov 57
John Derek. Mllly VlUle
Blond In Bondage (92) . . D . . Nov. 57
Mark Miller, Anita Thallaug
(Dubbed In English)
D. .Dec. 57
The Blue Peter (93) . .
Klernn Mnnre. Greta Oynt
Teenage Bad Girl (100) D.. Dec 57
Anna Neagle. Sylvia Syms
Teenage Wolf Pack (89) D. Dec 57
Henry Bookholt. Karen Baal
(German-made; Eng. dubbed)
The Golden Age of Comedy
(78) C. Jan 58
Will Sogers, Laurel k Hafdy,
Carole L,omt)ard. otlier comedians
of the past
The Conlesslons of Felix Krull
(103) CO .Mar 58
Henry Bookholt, Lisa Pulver
(German-language; Eng. titles)
Of Life and Love (103) 0. Mar 58
Anna Magnanl. Aldo Fabrlzl
(liallan-lant:uage; Eng. titles)
©Three Men in a Boat
(..) © FC..Apr58
Ijiurence Harvey, Jimmy Edwards
©The Red and the Black
(..) D. Apr 58
Gerard PhlUiw, Danielle Darrleux
(French-language; Eog. titles)
Time Lock (74) D. Apr 58
Robert Beatty, Lee Patterson
The Secret (79) D.. Apr 58
Sum Wanamaker. Mandy
JOSEPH BRENNER ASSOC.
Drew Pearson Reports on the Holy
Land (60) Doc .Mar 57
Narrated by Drew Pearson
LOUIS deROCHEMONT
©Albert Schweitzer
(80) Doc Mar 57
(Produced by Hill and Anderson)
MAGNA
©South Pacific
(170) Todd-AO Apr 58
Ro.ssano Brazzl, MItzi Gaynor,
John Kerr, Juanita Hall
(Film version of the Rodgers &
Hammersteln stage show)
TRANS-LUX
La Strada (107) D.. Apr 57
Anthony (Juinn, Glulietta Maslna
(lUillan with Eng. titles and
English-language versions available)
Danger Flight 931
(78) D.. Apr 57
Danny Robin, Dieter Borche
(Fr. language—Eng. titles)
Bed of Grass (SO) D.. Jul 57
Anna Brazzou, Mike Nichols
(Greek language—Eng. titles)
Four Bags Full (85) ..C. Sep 57
Jean Gabln, Bourvll
(Fr. language—Eng. titles)
©Melbourne Rendezvous
(90> Documentary Oct 57
The 105G OUmnlc games
REISSUES
BUENA VISTA
©Cinderella (75) An.. Feb 57
©Bambi (70) An.. Apr 57
COLUMBIA
The Harlem Globetrotters
(80) CD.. Oct 57
Thomas Gomez, Dorothy Dandridge.
and the original Harlem (Globetrotters
MGM
Gaslight (114) D.. Apr 57
Ingrid Bergman, Charles Boyer
The Postman Always Rings
Twice (113) D.. Apr 57
Lana Turner, Jolm Garfield
The Bride Goes Wild (98) C. Jun 57
June Allyson, Van Johnson
Our Vines Have Tender Grapes
(105) D.. Jun 57
Ed\\ard G. Robinson, Margaret
O'Brien
PARAMOUNT
©For Whom the Bell Tolls
(130) O..May57
Gary Cooper, Ingrid Bergman, A.
Tamlroff
Sailor Beware (96) C. .Sep 57
Dean Martin, Jerry Lewis
Jumping Jacks (103) C. Sep 57
Dean Martin, Jerry Lewis
REPUBLIC
The Woman They Almost Lynched
(90) D.. Apr 57
John Lund, Audrey Totter, B.
Donlev7
©The Quiet Man (129) CD.. May 57
John Wayne, Maureen O'llara,
Ward Bond
WARNER BROS.
Jim Thorpe—All American
(105) D.. May 57
Burt Lancaster, Charles Blekford
The Winning Team (98) . .0 . 57
Doris Day, Ronald Reagan, F.
Lovejoy
Bright Leaf (110) ....D.. May 57
Gary Cooper. Lauren Bacall
The West Point Story
(107) D.. May 57
James Ogney, V. Mayo, Doris Day
Strangers on a Train
(101) D..May57
Farley Granger, Ruth Roman
Young Man with a Horn
(112) D.May 57
Kirk Donglas, Laureo Bacall,
Doris Day
FEATURE CHART
COMING
ALLIED ARTISTS
Joy Ride H, At.
Uene Evans, Scott Marlowe
The Pagans 0.
I'lerre Cressoy, Ilelene Rcmy
Never Love a Stranger D..
Jiihn Drew Barrymore, Ula Milan
©Bullwhip © 00..
Guy Madison, Rhonda Fleming
Cry Baby Killer D.
Jack Nicholson. Carolyn Mitchell
©Queen of the Universe (^ ....D..
'A^& 7-SH (labor
Attack of the 50 Foot Woman SF.
.Mllsnn Hayes, William Hudson
Hong Kong Affair Ac.
.lack Kelly, May Wynn
Dateline Tokyo Ac.
Michi Kobl, Richard Long
Frankenstein-1970 © Ho..
Itiirls Kailoff, Jana Lund
©Snowfire OD. .
Mully &lcGowan, Bob ilegowan
AMERICAN INTERNATIONAL
Fantastic Puppet People ....Ho..
Jultn Agar, John Hoyt, June Kenney
BUENA VISTA
©The Light in the Forest. .. OD. .
Fess Parker, Wendell Corey,
Joanne Dru. James MacArthur
©The Young Land 00 .
Patrick Wayne, Dennis Hopper
©Stage Struck D .
Henry Fonda, Susan Strasberg
COLUMBIA
©This Angry Age ® D..
S. Mangano. A. Perkins, Valll
She Played With Fire D..
Arlene Dahl, Jack Hawkins
The Goddess D .
Kim Stanley, Lloyd Bridges
©The 7th Voyage of Sinbad. . . .Ad. .
Kerwln Mathews. Kathryn Grant
Me and the Colonel D..
lianny Kaye. Curt Jurgens
Gideon of Scotland Yard D..
Jack Hawkins, Dlanne Foster
Let's Rock M..
Julius LaRosa, Phyllis Newman
The Lineup Ac.
EU Wallach, Warner Anderson
©Tank Force © D..
Victor Mature. Leo Genn
The Whole Truth D..
Stewart Granger. Donna Reed
©Revenge of Frankenstein. ... Ho. .
I'eter Ciishlng. Eunice Gayson
The Case Against Brooklyn. .. .Ac .
Maceie Haves. Tiarren McGavin
©Gunman's Walk © OD..
Van Heflin, Tab Bunter
MGM
©Raintree County 65 D..
Elizabeth Taylor, Montgomery Olft
©Gigi
C/M..
Leslie Caron, Maurice Chevalier
Cry Terror D.
James Mason, Inger Stevens, Rod
Steiger. Angle Dickinson
Handle With Care D..
Dean Jones. Joan O'Brien,
Thomas
Mitchell
©The Sheepman © CD..
Glenn Ford. Shirley MacLalne
Tunnel of Love MC.
Doris Day, Glenn Ford
©To;n Thumb M..
Iiiiss Tamblyn. Alan Young
Imitation General D..
Glenn Ford, Red Buttons, Taina
Elg
High School Confidential D..
Kilss TamhljTi. Jan Sterling
©The Reluctant Detiutante ©..C.
Hex Harrison, Kay Kendall, John
Saxon, Sandra Dee
©Tarzan's Fight for Life ©..Ad..
(>irilnn Scott. Eve Brent
The Haunted Strangier Ho.,
Hurls Karlotf. Jean Kent
Fiend Without a Face Ho..
.Marshall Thompson, Kim Parker
PARAMOUNT
Hot Spell (» D..
Shirley Booth, Antliooy Quinn
The Matchmaker I® C.
Shirley Booth, .uithony Perkins.
Shirley MacLaine
©Vertigo (?) D..
James Stewart. Kim Novak
St. Louis Blues ® D/M .
Nat "King" Cole. EarUu KItt
©Houseboat (g) CD..
Cary Grant, Sophia Loren
Another Time, Another Place.. D..
Lana Turner, Barry SulUian
King Creole ® M..
Ellis Presley, Dolores Hart
©Rock-a-bye Baby ® C.
.lern' Lewis. Marilyn Maxwell
Black Orchids (9 D..
.\nthony (^uinn, Sophia liorto
©The Buccaneer (?) D/H..
Yul Bryiiner, Charlton Iletiao.
Claire UlooB, infer Stevmi
REPUBLIC
Held on Suspicion P..
I'll) Ills Kirk. Dan O'HerlUiy
The Man Who Died Twici At.
Cameron, Vera Balstoo
llud
Maybe Smith Ac.
Macdoiiald Carey. Audrey Totter
RANK FILM DIST'RS OF AMER.
Hell Drivers (V) AC. .
Sunley Baker, Herbert Lom
©Dangerous Exile do D..
Louis Jourdan, Uellndi Lee
llight Ambush D..
IMrk Kiigirde. Marlus Goring
©Robbery Under Arms Ac.
Peter Finch, Uonald Lewis
Seven Thunders 0..
Stephen Boyd, Kathleen Harrijao
©The Gypsy and the Gentleman D..
.\klina Jlercuurl, Keith Uichell
20th-FOX
©Fraulein © D..
.Mel Ferrer, Dana Wynter
©From Hell to Texas © D..
liwi Murray, Diane Varsl
©The Barbarian © D .
John Wayne. Elko Ando
Ten North Frederick © 0..
Gary Couper, Suzy Parker, Diane
Varsl, Gerildlne Fliagerald
How to Rob a Nice Little Bank
© c..
lom Ewell, Mickey Kooney
©Sierra Baron © W.
Brian Keith, Kick Jajon, Rita Gam
Blood Arrow W..
Scott Brady. Phyllis Coales
Family Doctor © D..
Uick Jason. Lisa Gsstool
The Naked Earth © D..
Richard Xudd, Juliette Greco
UNITED ARTISTS
Calypso Island Ac.
.Ma.le Windsor, Vlnce Edwards
Bury the Living Or..
I
Itichard Buone, Peggy Maurer
They Can't Hang Me Ac.
Volande Donlan, 'Terence Morgan
©The Vikings (I)
Ad.
Klrk Douglas, Tony Curtis,
Ernest Borgnlne, Janet Lelgb
©The Bio Country ® 00..
(iregory Peck, Jean Simmons
Operation Murder D..
iom Conway, Sandra Dome
God's Little Acre D..
Robert Kyan. Aldo Bay
UNIVERSAL-INT'L
Ine Voice in the Mirror D.
Julie London, Richard Egan
©The Western Story OD..
Jock Mahoney, Unda CrUlal
The Wonderful Years © D..
John Saxon. Sandra Dec
©Never Steal Anything Small © D..
James Cagney, SUrley Jones
And Ride a Tiger © D..
June Allyson, Jeff Chandler
Once Upon a Horse C- •
Han Ro«an. Hick Martin
©The Mark of the Hawk 0..
Sidney I'oltler, Ealtha Kltt
Touch of Evil »•
Cliarllun Heslon, Janet Lelgb,
Orson Welles
I
Married a Woman C.
George Gobel, Diana Dora
Horror of Dracula Ho..
Peter Cushing. .Melissa Strlbllnc
The Thing That Couldn't Die.. Ho..
William Reynolds. Andra Martin
©This Happy Fuling © CD..
Debbie Reynolds, Curt Jurgens
©A Time to Love and a Time
to Die © '••
Julin Gavin. Lisa Pulver
©Twilight for the Gods D .
Uuck Hudson, Cjd Cbarlsse
WARNER BROS.
No Time lor Sergeants C.
Andy Grifrllh, Myron McCormIck
Misguided D.
Gciirte Baker, Frankie V»L>ghan
©Westbound "0..
liandiiUih Scott, Virginia Mayo
Onionhead C.
Andy Griffith. FellcU Ftrr
The LeItHanded Gun W..
Paul Newman, UU SUlan
Indiscreet ".
Cary Grant. Ingrid Bergman
©The Naked and the Dead
© "..
Aldo Ray. Cliff Robertson
Across the Everglades D..
Burl Ives. Christopher Plunaer,
GvrviT Rftse \j^
Stakeout on Dope Street Cf .
Yale Weiler. Abby Daltoo
Violent Road At.
Brian Keith. Merry Anden
BOXOFFICE BookinGuide April 14, 1958 II

Sep
Jun
. Feb
. Dec
«
^HORTS CHART
Short
fublccti, llit*4 by comixny, In ordar of ralcot*. Running time follow* titla. Rrat h notional tt\tm»%
month, ucond Iho dot* of rovlow In BOXOFFICE. Symbol b«tw««n dotot ll roting from BOXOFFICE
rovlow. rr Vory Good. 4- Good. :r Folr. — Poor. = Vory Poor. Photogrophy: Color «nd process as specified.
1 t.
a.x oca oc flc o
OkZ
KO
tea
^5 .
.1 -? •.
So SM 'n CS
a.z 0:0 a: KO
BUENA VISTA
LIVE-ACTION FEATURETTES
0068Wilbact
(In Color)
Hound (20). Jiin57 H
0069 The Slory o( Anyburg,
U S.A (10)
0047 Samoa (31) (4-rMl)
WALT DISNEY CLASSICS
'TK*intcolor Rritsuct)
74111 Dumbtll of Iht Yukon
(7) Mir 57
74112 Bone Trouble (9) Mu 57
74113 Window CItintri (9/,)
5-25
COLUMBIA
ASSORTED FAVORITES
(Technioolor)
2421 A Pinch in Timt
(161 Sep 57
2422 Nursie Bthne {\&/t)
2423 Foy Metts Girl (lei/j)
No* 57
Ok 57
2424 A Slio and i Miss
(16) Feb 58
2434 Hoo Spry I Am (IS) Mar 58
CANDID MICROPHONE
(One-Reel Reissues)
2551 Subject 3, Series 4
(10) Sep 57
2552 Sublecl 4. Series 4
iS'i) Dec 57
2553 Subiect 5. Series 4
(11) J»n58
2554 Subject 6. Series 4
(9'2) Mar 58
CAVALCADE OF BROADWAY
(Reissues)
2951 Ha»ana Madrid (10) .
57
2932 New York Alter
Midnijht (11) ..Nov 57
2953 Eddie Condon's (10).. Dec 57
2954 Bill Hardy's (9"/^) . . Feb 58
CINEMASCOPE FEATURETTES
(Technicolor)
1442 Wmders ol Washington.
D C. (18) ...Apr 57 + 5-25
1443 Arriiederci Roma (19) Jun 57
(1957-58)
2441 Land of Laughter (15) Oct 57
COLOR FAVORITES
ff 10-12
(Technicolor Reissues)
2601 Miner's Daughter
161'2)
SeD57
2609 Dr. Bluebird (8) Mar 58
COMEDY FAVORITES
2431 He's in Again (16>/j) Oct 57
2432 Sapoy Paooy (16) ..Nov 57
2433 Jitter Bughouse (17) Jan 58
COMEDY SPECIALS
2411 Trirky Chicks (161/j) Oct 57 -(- 10-12
MR. MAGOO
1755 Matador Magoo May 57 +
1756 Magoo Breaks
(6)
Par
5-U
16)
1757 Magoo's Glorious
Jun 57 + 7-27
Fourth (6)
1758 Magoo's Masquerade •
Jul 57 + 8-10
(6) Aug 57 + 8-10
(1957-58)
Z751 Magoo Sates the Bank
(61 © Sep 57 -H 10- 12
2752 Rxkhound Magoo (6) Oct 57 + 1- 6
2753 Magoo's Mor>se
Hunt (61/2) ....Nov57 +
2754 Maooo's Private War
4- 7

U.
—.
—
—
j'','^
Ink''
ALLIED ARTISTS
Last of the Badnien (AA) —
George Montgomery, James Best;
Douglas Kennedy. Here is a swell
western that got the full treatment,
Cinemascope, color and an
excellent story. Not very many
like this made these days. Played
Fri., Sat. Weather: Good.—B.
Berglund, Trail Theatre, New
Town, N. D. Pop. 1,200.
BUENA VISTA
Missouri Traveler, The (BV)—
Brandon DeWilde. Lee Marvin,
Gary Merrill. Excellent entertainment.
Good cast and good
production, and in color. Everyone
who saw the picture liked it.
Slight increase In business.
Played Sun., Mon., Tues. Weather:
Okay.—Mel Danner, Cii'cle
Theatre, Waynoka, Okla. Pop.
2,018.
COLUMBIA
Beyond Mombasa (Col)—Cornel
Wilde, Donna Reed, Leo
Germ. Fine color plus a good
African story gave us a fair
profit. Customers liked it. Played
Tues., Wed.—Frank E. Sabin,
Majestic Theatre, Eureka, Mont.
Pop. 929.
Fire Down Below (Col)—Rita
HajTivorth, Robert Mitchum, Jack
Lemmon. Comments were good.
Picture thrilling and Cinema-
Scope and sound were great. Wish
everything was in Cinemascope
^ size, with stereosoimd and color.
""
Then we'd have something to sell.
Played Sun., Mon. Weather: Fine.
—Carl W. Veseth, Villa Theatre,
Malta, Mont. Pop. 2,095.
20 Million Miles to Earth (Col)
—WUliam Hopper, Joan Taylor,
Frank Pugha. ' S. space ship
crashes on return from Venus.
Survivors are one colonel, one
"egg" from which emerges a dinosaur-like
thing! This grows to
enormous size and raises particular
hell, with accompanjong
blood-curdling screams and audience
chills. Kids petrified.
Frank E. Sabin, Majestic Theatre,
Eureka, Mont. Pop. 929.
METRO-GOLDWYN-MAYER
Anchors Aweigh (MGM) —
Gene Kelly, FYank Sinatra, Kathryn
Grayson. This makes the
fifth time I have had the pleasure
of screening this excellent
picture since 1945. Even at this
late date, it is worth bragging
about. The sets are lavish, plus
a top-drawer cast, with perfect
Technicolor. Kathryn Grayson's
rendition of the song, "Jealousy,"
has no equal. The cartoon sequence
of Gene Kelly dancing
with Jerry Mouse was flawless
. . . plus Jose Iturbi, plus Fi-ank
Sinatra (has that boy ever gone
^ a long way since this was made)
^j. Of course, this was produced in
prior-to-TV days when companies
were throwing their all into production.
We also recently played
MGM's "Northwest Passage" to
acceptable results. Proves there
is lots of gravy left in these oldies
yet. This TV menace has not
reached its fangs this far yet, but
it's coming! There was one lone
TV antenna in town and I notice
recently it has vanished. Getting
back to "Anchors Aweigh," repeat
it anytime. Played Wed.,
Thins. Weaither: Heavy snowfall.
—Bruce Elves, Roxy Theatre,
Hinton, Alta. Pop. 3,200.
A Real Honey
I went overboard in recommending:
you play "Smiley." I
do the same for "The Shiralee."
If you played the former
and agreed with my comments,
then grab yourself a first-class,
wonderfully entertaining and
different type of movie. Play
"The Shtralee." Don't be afraid
of it. It will start slow, but
then watch the business
through word-of-mouth publicity.
Like "Smiley," hardly a
soul, young or old, had anything
but praise for this delightful
film. Drive-in situations
have a real honey here
for the family trade.
DAVE S. KLEIN
Astra Theatre
Kitwe-Nkana
Northern Rhodesia, Africa.
Barretts of Wimpole Street,
The (MGM) — Jennifer Jones,
John Gielgud, Bill Travers. Remake
in Cinemascope of the old
version, tliis time with Jennifer
Jones to help sell it in the States.
Well produced, enjoyable film
that will appeal to the middleaged
groups. The teenagers will
have no time for crinoline skirts
and fans! Recommended for the
larger type houses. Played Wed.-
Sat. Weather: Fine. — Dave S.
Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa.
Don't Go Near the Water
(MGM)—Glenn Ford, Gia Scala,
Earl HoUiman. One of
XHIBITOR HAS HIS SAY
lABOUT PICTURES
:B.
the most
entertaining movies we have had
the pleasure of showing in a long
time. Average business for midweek,
but certainly everyone seeing
it enjoyed it and will come
again to see another one. Color
nice. Played Tues., Wed., Thurs.
—Mickey and Penny Harris,
Wakea Theatre, New Boston, Tex.
Pop. 2.688.
PARAMOUNT
Devil's Hairpin, The (Para)—
Cornel Wilde, Jean Wallace, Arthur
Franz. A fine picture. Everyone
seemed to enjoy it. Color and
VistaVision fine. Business was
fairly good. I would say play it
on your best time. Played Sim.,
Mon. Weather: Cloudy.—Charles
E. Smith, La Mar Theatre, Arthur,
111. Pop. 2,000.
Devil's Hairpin, The (Para)
Cornel Wilde, Jean Wallace, Arthur
Pi-anz. A good picture in
VistaVision and color. Very beautiful.
We will take VistaVision
any time over Cinemascope. No
extra changing of lenses. Story
good with the last ten minutes a
real thriller. Played Sun., Mon.
Weather: Good. — Leonjird J.
Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
For Whom the Bell Tolls
I Para) —Reis.sue. Gary Cooiht,
Insi'id Bergman, Akim Tamiroff.
You know it's good and I know
it's good, but they didn't know
it was good, .so they just stayed
home. In this Catholic community
I think she is still ix>i.son
and will stay that way. "Miracle
of the Eells" played on TV here
about three weeks ago and I
know a lot of folks had the two
confased, too, and that hurt. Be
careful about booking it. Played
Wed., Thurs. Weather: Cold and
snowy.—Joe and Mildred Faith,
Linn Theatre, Linn, Mo. Pop. 758.
Joker Is Wild, The (Para)—
Frank Sinatra, Jeanne CJrain,
Mitzi Gaynor. A good picture that
didn't do the business it deserved.
It's worth a date, but you won't
break any records with it in a
smaU town. Played Sun., Mon.
Weather: Ctold. — Charles E.
Smith, La Mar Theatre, Arthur,
111. Pop. 2,000.
Omar Khayyam
(Para)—C3ornel
Wilde, Michael Rennie, Debra
Paget. Kinda nice to see Arabian
Nights type stuff again. No barnburner,
but awfully pretty in
color. Not for your best days,
definitely. Played Tues.-Fri.
Jim Praser, Auditorium Theatre,
Red Wing, Minn. Pop. 10,645.
Tin Star, The (Para)—Henry
Fonda, Anthony Perkins, Betsy
Palmer. Excellent black and
white western. Didn't do expected
business. Think color
would have helped its draw.
However, very clear photography
in VistaVision. Played Sim., Mon.
—S. T. Jackson, Jackson Theatre,
Flomaton, Ala. Pop. 1,036.
REPUBLIC
Hell Canyon Outlaws (Rep)—
Dale Robertson, Brian Keith,
Rossana Rory. Good for midweek
or Friday-Saturday playtime. Did
average business and pleased
those who came. Played Wed.,
Thurs. Weather: Good. — Mel
Danner, Cu'cle Theatre, Waynoka,
Okla. Pop. 2.018.
Thunder Over Arizona (Rep) —
Skip Homeier, Kristine Miller,
George Macready. It did not even
cause a breeze over here! F>ure
waste of showing time! Played
Sun., Mon. Weather: Fine.—Dave
S. Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa.
CENTURY-FOX
20th
Courage of Black Beauty (20th-
Fox) — John Crawford, Miml
Gibson, John Bryant. Partner, if
you have rural trade this is your
meat. Tliey came from out of
the hUls, and new faces, too. Not
much of a show, but the "counti7
kids" went for this picture.
Play it! Played with "God Is My
Partner." "Black Beauty" has excellent
color. Played Fri.. Sat.
Weather: Cold.—I>uane Ellickson,
Park Theatre, Wautoma, Wis.
Pop. 1,376.
Enemy Below, The (20th-Fox)
—Robert Mitchum, Ourt Jurgens,
Al Hedlson. Be careful, Mitchum.
Any day now you'll be winning an
Academy Award! Here is a tiptop
war story that had the
women coming in scores to thank
me for a most enjoyable film.
Curt Jurgens is terrific and
Mitchum is right there beside
him pitching! Dick Powell must
take bows for an excellent Job
well done. Nothing WTong can be
found with this film. Go out of
your way to tell the women they
will enjoy it. Highly recommended
for all types of houses.
Played Tues.-Sat. Weather: Fine.
—Dave S. Klein, Astra Theatre,
Kitwe-Nkana, Northern Rhodesia,
Africa.
Hatful of Rain, A (20th-Fox)
—Eva Marie Saint, Don Murray,
Anthony Franciosa. Personally, I
thought that the acting was very,
very good. It was photographed
in black and white Cinemascope.
Don't suppose color could have
done anything in particular for
this theme. Storywise, it was not
too desirable a topic (about dope).
Results: Usual moviegoers showed
their appreciation by staying
home or patronizing the opposition.
I don't know which. To
make a perfect evening, we had
a power failure for about 60 minutes
which gave the concession
girl something extra to do. Played
Mon., Tues. Weather: Overcast,
with light snowfall. — Bruce
Elves, Roxy Theatre, Hinton,
Alta. Pop. 3,200.
Peyton Place ( 20th -Fox) —Lana
Turner. Hope Lange, Lee Phillips.
Very good. I soaked my
favorite people $1.25 to see this
and should have had my head
examined. After all is said and
done, you know as well as I do
who'll wind up with all the
money. Played eight days.—Jim
F^-aser, Auditorium Theatre, Red
Wing, Minn. Pop. 10,645.
Rockabilly Baby ( 20th -Fox)—
Virginia Field, Douglas Kennedy,
Good for All
Man, oh, man! A few more
like "The Sad Sack" and we'd
feel happy again. Out here in
the sticks the folks like to
laugh and will drive miles to
do it. Wonder what the distributors
are saving the laughbusters
for. This was good, and
good for everybody concerned.
Villa Theatre
Malta, Mont.
CARL W. VESETH
Les Brown. These Regalscope pictures
are real good. They have
more natural action and original
stories than most of the big pictures.
If they were put in color
nobody would know they were
supposed to be small low budget
pictures. Played Fri., Sat. Weather:
(3ool.—B. Berglund, Trail
Theatre. New Town, N. D. Pop.
1,200.
Sea Wife (20th-Fox)—Richard
Burton, Joan Collins. Basil Sydney.
Here again Pox comes
through with excellent quaUty in
(CX)ntinued on following page)
BOXOFnCE BookinGuide April 14, 1958 13

—
—
- EXHIBITOR HAS HIS SAY
(Continued from preceding page)
color and Scope. A very fine motion
picture, particularly good IT
you have predominant Catholic
faith. Played Sun. Weather: Fair.
—Duane Elllckson. Park Theatre,
Wautoma. Wis. Pop. 1,316.
Slnf Boy Slnif (20th-Fox)—
Tommy Sands. Edmond O'Brien,
LIU Gentle. This Is very good.
Did better than average business,
but it did not do Presley business
for me. Did well enough that I'm
anxious for the next Tommy
Sands picture. Played Thurs.,
Frl.—^. T. Jackson, Jackson Theatre,
Flomaton. Ala. Pop. 1,036.
Stopover Tokyo (20th-Fox>
Kobert Wagner, Joan Collins,
Edmond O'Brien. If they tried to
follow the book a little more they
could have had themselves a reaj
line movie. As It Is, It only Just
about pulls through. Joan Collins
wasted here and Robert Wagner
looked as if he could not wait
any longer to get out and get
married! Edmond O'Brien, as
usual, saves the show. Don't expect
any fireworks when playing
this one, although it's strong
enough for weekend time. Played
Thurs., Fri., Sat. Weather: Rain.
—Dave S. Klem, Astra Theatre,
Kitwe-Nkana, Northern Rhodesia,
Africa.
UNITED ARTISTS
Baby Face Nelson (UA)
Mickey Rooney, Carolyn Jones,
Sir Cedrlc Hardwicke. Not for
small towns. Was sold this one as
an exploitation deal, but it died
before it started. A "clinker" for
small towns. Played Fri., Sat.
Weather: Fair.—Duane Ellickson,
Park Theatre, Wautoma, Wis.
Pop. 1,376.
Bop Girl (UA)—Judy Tyler,
Bobby Troup, Margo Woode. This
is okay. Used on double with a
mighty good feature, UA's "12
Angry Men." Played Sun., Mon.
S. T. Jackson, Jackson Theatre,
Flomaton, Ala. Pop. 1,036.
Turned Away
Business was wonderful on
"The Kettles on Old MacDonald's
Farm." Like old times.
Turned 'em away at the first
showing. The bear deserved
top billing. Ma Kettle was good
and the balance of the cast
was so-so.
FRANK E. SABIN
Majestic Theatre
Eureka, Mont.
Time Limit (UA) — Richard
Widmark, Richard Basehart,
June Lockhart. Really a good,
well directed picture, with Widmark.
The rest of us Widmarks
are really proud of this boy. We
can be sure of making money
on any of his pictures. Played
Sun., Mon. Weather: Fair.—B.
Widmark Berglund, Trail Theatre,
New Town, N. D. Pop. 1.200.
Trooper Hook (UA)—Joel Mc-
Crea, Barbara Stanwyck, Edward
Andrews. In color, this one would
have been a superwestern. It is
a good show and a story which
is different from most westerns.
Played it with a Three Stooges
comedy to good business. Played
Fri, Sat. Weather: Cool.—B.
Berglund, Trail Drlve-In, New
Town, N. D. Pop. 1,200.
UNIVERSAL-INTERNAT'L
Bundle of Joy (U-I> — Eddie
Fisher, Debbie Reynolds, Adolphe
Menjou. Delightful Ls an understatement,
Debbie and Eddie, plus
the most winsome baby ever, plus
their singing of "How I Love My
Pretty Baby" all combined to give
us a show the customers endorsed
100 per cent.—Frank E.
Sabln, Majestic Theatre, Eureka,
Mont. Pop. 929.
Death of a Scoundrel (U-D—
George Sanders, Yvonne DeCarlo,
Zsa Zsa Gabon No reason why
this picture ever should have
been produced, and a lot le.ss
reason why I should have played
It. Should have let the "idiot
lantern" have It. Would have
saved the Ught and gas bill. It
-sure put our week in the red.
Played Tues., Wed. Weather:
Springish.—Carl W. Veseth, Villa
Theatre, Malta, Mont. Pop. 2,095.
Incredible Shrinking Man, The
(U-D— Grant Williams, Randy
Stuart, Paul Langton. Fantastic.
A chiller-thriller. Scared the
pants off the kids and raised a
bumper crop of goosepimples on
the elders.—Frank E. Sabin, Majestic
Theatre, Eureka, Mont.
Joe Dakota (U-D—Jock Mahoney,
Luana Patten, Charles
McGraw. Good western.
A little
different. Good color sure helped
the picture, too. Played Sat.
S. T. Jackson, Jackson Theatre,
Flomaton, Ala. Pop. 1,036.
Summer Love (U-I) — John
Saxon, Molly Bee, Rod McKuen.
Just what the teenagers want.
They all enjoyed this one, since it
was the sort of story and situation
each of them have been in
or wish they could be hi.
Adults
were pleased with this one, too.
Rates tops among the many
teenage pictures made. All it
needed was color. Played Sun.,
Men.-Mickey and Penny Harris,
Wakea Theatre, New Boston, Tex.
WARNER BROTHERS
Black Scorpion, The (WB)—
Richard Denning, Mara Corday,
Carlos Rivas. If your patrons go
for horror pictures don't pass this
one up. This type of picture
doesn't usually work too well
here, but this one clicked. Not
big, but made a few bucks. Played
Thurs., Fri. Weather: Nice.—
Charles E. Smith, La Mar Theatre,
Arthur, 111. Pop. 2,000.
Curse of Frankenstein, The
CWB)—Peter Cushing, Christopher
Lee, Hazel Court. This gave
the kids and teenagers a buzz.
Business satisfactory. Played Fri.,
Sat. Weather: Good.—Mel Danner,
Circle Theatre, Waynoka,
Okla. Pop. 2,018.
Jamboree (WB)—Kay Medford,
Robert Pastine, Pi-eda HaUoway.
Another rock and roller that did
average business. Many were disappointed
in this one, though,
since the paper and trailer had
given hopes of more. People insisted
it was filmed largely from
a TV show they had seen—same
background and all. Still, all in
all, an okay for this sort. Played
Fri., Sat.—Mickey and Penny
Harris, Wakea Theatre, New
Boston, Tex. Pop. 2,688.
FOREIGN FEATURES DIGEST.
An alphabetical Index by country of origin ond by titl* of cumnt
foreign-mod* product, together with on Interpretative onolyslt of loy and
t rode press revlcwi. Symbols and terminology ore the tome oi thos*
employed In REVIEW DIGEST. Except whore tpcciflcd, foreign-longuao*
films carry English tlflei.
•
14

Opinions on Current Productions
^EATURB REVIEWS
Symbol Q denote! color photography; ® ClnemoScopo; ® VUtaVlslon; (S)
Superscope; (g) Naturomo. For itory lynopsls on each picture, see reverie lide.
The Pioud Rebel
F ^ O""-^^-
'*", Buena Vista 103 Minutes Bel. June '58
'"I*'"
Samuel Goldwyn jr. shows signs of following In his famous
father's footsteps with his production of this splendidly acted
and heartwarming outdoors drama, ideal for both family
,,
^^^^
audiences and the action fans. The strong name value
.|" -'
is
headed by Alan Ladd, in the best of his recent screen portrayals,
who is teamed with his ten-year-old son David, a
natural and appealing actor (a fine father-son exploitation
this off-beat farm woman role. Add the sure-fire scenestealing
of King, a sad-eyed sheep dog, and boxoffice results
should be high. Also rating praise are Michael Curtiz'
sensitive direction, several solid character players, including
Dean Jagger, Cecil Kellaway, John Carradlne and Henry
Hull, the latter returning to the screen after a considerable
absence to register strongly in a comparatively brief role,
and the Technicolor photography, which has rarely been
equalled in its vistas of rolling country and cloud-patched
skies of the Illinois sheep country after the Civil War.
The story by Joe Petracca and Lillie Hayward has many of
the elements of the notable "Shane," including a suspenseful
shooting climax which leads naturally to a tender finale.
Alan Ladd, Olivia de Havilland, Dean Jagger, David
Ladd, Henry Hull, Cecil Kellaway, Thomas Fittman.

. . They
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "A Time to Love and a Time to Die" (U-I)
John Gavin, a German soldier home on fuiloiiRh from
the Russian front, finds his town in ruins from air raids.
He meets Lilo Pulver, a former school mate, and a romance
ensues. But they become enmeslied in the various intrigues,
including contacts witli the SS dlstiict leader. After a quar-, giy.
rel. the.v make up and maa-i->\ although less than two weeks gr
of Gavins furlough Ls left. They try to live happily in a room
over a restaurant, despite the constant air raids. Gavin returns
to his retreating regiment. On the day he learns that
his wife is expecting a baby, he is put in charge of three
captured Russian guerillas. Refusing a fellow guard's demand
that they shoot the prisoners, Gavin frees them. But
as he walks away, one of the prisoners shoots and kills him.
EXPLOITIPS:
Book store tie-ups should be easy because of the popularity
of the novel. Borrow captured German war equipment, such
as helmets, guns, etc.. for lobby displays. FYom your local
newspapei-s. get a front page with headlines reporting the
German retreat from Russia and reproduce it for one-sheet
di.

(Filmrow),
—
HATES: 15c per word, minimum $1.50, cash with copy. Four consecutive insertions lor price
of three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
POSITIONS WANTED
Manager, It?n >ears experience, drlve-ln and indoor.
Keference. Married. Prefer Southwest. Boxotflce,
7726.
Drive-in manager, 10 years experience, S years
college (degree), exploitation minded, married,
noo-drliiker. references. Cily operation desired,
mailable after .May 15th, P.O. Bos 268. Sheniuidoeh,
Iowa.
Manager, experienced, references. Conventional
and drlve-in. Available on short notice for Wa.shington.
Phlladelplila e.\ch.Hnge area. Boxoffice,
7735.
HELP WANTED
Manager wanted for indoor fiieatre. south Texas.
Apply ill iierson only to Frels Tlteatres. Victoria,
Texas.
Managers for indoor theatres in eastern New
Bntlajul .Vpply lo Mr. George Moffilt, c/o
Smith .M.iiiasrmiiit Company, 480 Boylston Street.
BosImm ItJ. Ma.-^saeJllIsetts.
Aggressive, experienced exploitation minded
manager, .Must have Iie.st refeieuce. Good moral
character. Permanent [tosition. Personal interview
retiuired, .\rmstrong Tlieatre Circuit. Box 211.
Bowling Greon, Ohio.
Manager, conventional first run house. K.vceilent
.|i[ii>rtuiiily. Good salary and bonus to good ex-
"lieiieed exploitation minded m;ui with clean
iii^ni aiid good backgroimd. Prefer under 40.
Ileply with full details. Photo if |ii.s-.ilil,. (on
fi.lential Ko.\offioe. "::j;.
DRIVE-IN THEATRE EQUIPMENT
Price reduced m\ our .\nti-'rheft Speaker Ciible!
N \* you can protect your speakers for only 59
Ms Iter speaker! Leading theatre chains and
iiiiiiiiduul exhibitors report complete satisfaction.
Write: Speaker Security Company, Dept. 58,
Willow .-Vie. at l"th St., Hoboken. X. J.
Take your pick! Century "C", Motlograph
\.\" or Super Simplex complete drive-in projection
aitd sound eiiuipment, excellent condition,
$3,495. .\vailable on time. Strong 85.\ single
pha.se. 6 tul>e rectifiers, like new, $695; new
I no 200 amp. generator w/panel and rheostats,
- •'',! Dept. cc, S.O.S. Cinema Supply Corp., 602
u 52tid St.. .New York 19.
Speakers! Brand new replacements, 4-inch PM
KC.V powe. ed by new super magnets. Sacrifice,
il.m each. Mack Enterprises. Centraiia. 111.
Drive-In theatre tickets! 100,000 l"s2"
"cial printed roll tickets, $31.95. Send for sam-
- of our special priirted stub rod tickets for
.' iivs. Safe, distinctive, private, easy to check.
1MIK.IS City Ticket Co.. Dept. 10. 109 W. 18th
St K;msas City 8. Mo.
Wanted: Used drive-in theatre speakers, any
"'.'', any numbei. Box 438, Rossville, Georgia.
'We Warned You
ABOUT NOT USING A BOX
NUMBER ON THAT AD YOU
RAN IN
BOXOFFICE!'
BOXOFFICE April 14, 1958
GENERAL EQUIPMENT—USED
Scecial Purchase! \H'.\ M 1-11030 Soundheads.
$550 ]i.iir; Urenkert B.\ 80 .Meehanlsms, $450
pair; Brenkert tiiarc laniphouses, $350 pair:
Brenkert heavy duty pedestals, $195 pair: Supcr-
Simjilex nHHThanlsms. $425 pair: above purchased
Irum government agency—some aie new and
others etjual to new—all absolutely giuuanleed!
Marvelous values! Star Cinema Supply. 621 Wi'st
55lh Street, New York 19.
Big Bargain! Tube checker. Multimeter, .Audio
Signal Generator, test filnis. Box 675, Enid.
Uklahom,!.
Simplex soundheads, $295 pair; Super Simplex
mechanisms, .$1S5 pair: Slm|)lex dual 4 star
system, $2;i5 complete: Peerless nuignarcs. $275
pair: 70 amp. geneiators, $195 each. Rectifiers,
lenses, vaults, etc.. reasonjible. Box 913. C!lawson,
Michigan.
Al Brenkerl-RCA booth. BX-40s, Enarcs,
complete PG129 sound system with M19030
soiinillieads, selenhim rectifiers, h;ises. magazines,
cabinets. This isn't junk. Reasonable offer takes,
J. J. Petersen. Littleton. Colorado.
Bargains; Pairs Sim[)lex highs: Simplex heads.
Universal bases. 40-.\ rectifiers. Superscope anamoi-[iliic
lenses, B&L 5" lenses, Kollmorgeti 2.75
lenses. .VIso electric rewind, steel bench, steel
reel cabinets, splicer and assorted apertiue plates.
Contact .\. J. Boos. Durwood Theatres. Phone
4-1225. Slissouri Theatre. St. .loseph. Mo.
Need a spare? Simplex rejtr shutter, double
beaiing mechanism. $95: Super SUnplex E-7,
Century "C", excellent, $225 each. New Intermitterits:
Holmes, $24.50; IVVry, $59; Simplex,
$i;9.50. Dept. cc, S.O.S. Cinema Supply Corp.,
602 W. 52nd St.. New York 19.
For sale: 600 Krohler push back seats, cora-
(tiete projectioiv equipment. Manley Vista jMip
Com miiicliiiie, automatic ticket machine, boxoffice
chair, electric water coviler, widescreen, etc.
Priced for quick sale. Write room 314, Frances
Bid;;., or call 53561 or 22058, Sioux City. Iowa.
Pair RCA M 1-9030 soundheads, used 30 days.
$500. Pair Super Simplex mechanLsms. excellent
condition, $425. Regular Simplex RS. BB. mechanisms,
$75. Rebuilt, $150. Pair RCA 9001 soundheads,
excellerrt condition. $150, Harold Mw)re,
Box 782. Charleston 23, West Virginia.
Anamorphics Superscope variable, only one pair.
excellent, $195, Buxi)ffiee. 7741
GENERAL EQUIPMENT—NEW
Masonite marquee letters, fit Wagner, .Adler,
Bevelite signs. 4", 40c: 8", 60c: 10", 75c: 12",
$1.00; 14", $1.50: 16", $1.75; 17", $2.00; 24",
$3.00. Dept. cc, S.O.S. Cinema Supply Corp, 602
W. 52nd St., New York 19.
Ei)uipped for CinemaScope? Metallic seamless
screeas, 60c sq. ft.; ;uiamorphic and prime lenses,
combination price, $495 pr.: wide angle lensre
from $125 pr. Send projection disiance, picture
size, we'll figure lens focus. Dept. cc, S.O.S.
anema Supplj' Corp., 602 W. 52nd St., New York
19.
STUDIO AND PRODUCTION
Latest Model Arri 35, 3 leJises. mattebox, case.
$2,500 value, $2,095; like new Belhowell 16mm
70I).\ u/3 lenses, c;i.se. $395; Mitchell 35mm
tracking camera, $995; RC.\ Pholophone 35mm
recording outfits, from $2,995; Houston 35mm
processors, $8,000 vahie, from $1,495: 35mm
Moviolas, $189. Dept. cc, S.O.S. Cinema Supply
Corp.. 602 W. 52nd St.. New York 19.
THEATRES FOR LEASE
Theatre, store for lease. 850-seat. clean,
modem neighborhood theatre. S. \V. Los Angeles
Living quarters. Long lease. $6,000. Boxoffice.
7721.
150 CARS, SOUTHWEST VIRGINIA. Noncompetitive
county seat money maker. Lease, sale.
Boxoffice. 7729
For rent; equipped 300-seat theatre. Illinois
resort town, season about to start. Boxoffice,
7739.
THEATRES WANTED
Theatres. Wired television system. Radio stallons.
Television stations. Ralph Erwin. Broker.
1443 South Trenton. Tulsa.
Central Kentucky iniioor. Write complete Information
to .lohn Sutterfleld, Georgetown. Ky.
Wanted to lease, option to buy. small drive-in.
South or Srailhwest. Boxoffice, 7740.
Chicago, Illinois theatre wanted. Sixteen hundred
to four thousand ;.eats for commercial use.
Will buy or lease. Submit full particulars, M.irtln
K. Owens. Realtor. 1761 National Bank
Building. Detroit 26. .Michigan.
CLEflRlOG HOUSE
THEATRES FOR SALE
West coast theatres lor sale. Tlieatre Exchange
Co.. Portland 22. Oregon,
Sale, lease, drive-ins. Sunny south, large towns.
1220 E. 7th St.. Charlotte. N. C.
Montana theatre In heart of Rockies. 12 miles
from Kt.athead Lake. Approximately 370 seata.
Three, bedroom home attached behind theatre.
Will lake $8,500 down. Write to Gaiety Theatre.
Ron.in. .Montana.
Theatre for lease or sale. Class A building
with 1,300 seats, carpets, projection equipment,
on one of the main busy streets. liisy terms.
R. J. Nasser. 25 Taylor Street. San Francisco.
Callfonila.
South end of Miami, Indoor colored theatre.
Other interests. Cheap. Boxoffice. 7722.
435-seat theatre (or sale. Ten years old. A-1
shape, or will sell equipment. .Martin Moiltz,
Roanoke, Illinois,
For Sale, County seat, RCA HIFl. Scoped,
year trial, lease, rent applied on sale price. Boxoffice.
7T2S.
Sale; Drive-in— llalelgh. North Carolina; Indoor
theatre— Red Siirings, North Carolina. Barg.iln.
Box 391, Red Springs. Noith Dirollna.
Bradenton, Florida, 220 stations, very good
concession business, covers entire city block, is
an excelleivt comnK'rcial area well worth asking
price. For det;ilis write: Azalea Re;ilty. Inc.. 3110
14th St. W.. Bradenton. Florida.
375.car drive-in; Ope, ating the year round in
one of best towns in North Central Texas, 1,400
population. Only drive-in in county and only one
theatre in opposition. Boxoffice. 7734.
Florida; I^irst-run drive-in theatre. No other
drive-in within 50 miles. Selling because of otiier
interests. Write No. 1 Drive-In Theatre, ApaLocMcola,
Florida.
450-car Corbin Drive-ln theatre in city limits
U. S, 25 w,. Corbin, Kentucky, Population 8,000,
IndustQ- and tourist.s. Within 1 mile, 15,000,
witliin 15 miies, 80,000, This is a highly profitable
drive-in. Opened April 1952, Has been kept
up ajld is in perfect condition. Everything for
this season has been repaired, painted and theatre
is open doing usual business. XL Simplex
installation. Strong llOA lampti, Hertner
generator. 60'x95' CinemaScope screen. Play
ground. Jeep. Concession very modern with latest
equipment; Manley stadium, Drinkmasler 4.
Sco:sman ice machine, .Ml employes well trained
iind low toerhead. Not one cent has to hi' spent
this year. This Is a re.al buy for circtiits nr independent,
OMTier moving to Arizona. Ray Mullins,
613 17th, phone 1549, Corbin. Ky.
Theatre for sale, county seat town, fully
equipped. Wisconsin. Boxoffice, 7738.
Colored theatre. Seb;iiig. Florida. Heart of
orange l>elt, asking $7,500, Vg original cost includes
land, building. 16 and 35mm equipment,
snack bar, everything. Write P.O. Box 108. Fort
Lauderdiile, Florida.
Sacrifice 540-car drive-in, heaters deluxe, modern
CinemiiScope. Be.sl equipment and concession,
270 North Crest Road, Chattanooga. Tenn.
POPCORN MACHINES
Popcorn machines, all makes Snow ball and
floss machines. Replacement kettles all machines,
120 So, Halsted, Chicago, III.
BUSINESS STIMULATORS
Bingo, more action! $4.50.M eaids. Other games
available, on-off screen. Novelty Garrves Co., 106
Rogers Ave,, Brooklyn. N. Y,
Build attendance with real Hawail.m orchids
Few cents each. Write Flowers of Hawaii, 670
S Lafayette Place. Los Angeles 5. Calif.
Bingo Cards. Die Cut! 1. 75-500 combinations
I. 100-200 combination. Can be u.sed for KENO,
$4,50 per .M. Premium Products. 346 West 44th
St.. New York 36. N. Y.
Cash Discount Cards; Terrific business-builder
at my drive-hi. .Not a lottery. Can be used for
iixioor house, too. Package deal includes 5.M
cards, trailer, color posters, customed punches,
ln.structlons. This promotion really keeps them
coming. Write or wire today! E. F. Ray, PO Box
397, Amherst, Texas
"Tlieatre Auction Nights" will pack 'em In!
Sensational, new, and legitimate anywhere. Write
Box 268. Gadsden. Ala,
THEATRE SEATING
Chair supplies, pans for all chairs, Penilo
Seating, Chicago 5,
Repairing and reupholsterlng In your tbcalre.
I'ensln Seating. Chicago 5.
New spring seats for all chairs. Fensin Sealini.
Chicago S.
Patch-o-Seat cement, permaslone anchor cemcnl.
Fensin Seating, Chicago 5.
Seat coverings, sewed combination, ill itylei,
Fertsln Seating, Chicago 6,
Plastic leatherette, all colors, tend umple.
I'eiLslii Seating, Chicago 5.
Upholstery fabrics, all types, send tample,
l''eilsln Seating, ITiicago 5.
Cash for your old theatre chairs, Fensin 8ettiii,
Clilcago 5.
We rebuild chairs in your theatre. Good used
chairs available at lowtit prices. 25"x25"
leatheiette, 55c each. 27"i27", 65c each. Chicago
Csed (hair Mart, 829 So. Stale St.. Chicago
5, 111.
Professional reupholstering. Factory trained
crew. Free estimate anywhere. For sale. 5.000
good used chairs, all t)T)cs. Oglesby Equipment
Co.. 20356 Grand River. Detroit, KEnwood 3-
8740.
MISCELLANEOUS
Build a modern contemporary. 850-seat theatre
for less than $65,000. Phuis, material list,
specifications, photos available. For information,
write Boxoffice, 7723.
BOOKS
Don't operate wastefully in these tough times!
Hundreds of ways to save money, all based on
practical theatre experience, are yours in the
"Master Guide to Theatre Maintenance." The
Master Guide contains three chapters devoted
specifically to drive-ins only. Each one of them
may be worth far more to you than the $5.00
the book costs. Send for your copy today. Cash
with order, no CODs, Boxoffice Book Dept., 825
Van Brunt Blvd.. Kansas Dty 24. Mo.
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"One of the year's most explosive
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-Alton Cook, NY. World-Tel. 8.
Son
"Dramatic and suspensefuil
Powerful drama! Acting
throughout is brilliant!"
—Kate Cameron, N. Y. Daily News
"Filled with blood and tears,
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"Kirk Douglas plays with
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"Unquestionably the finest
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"A dramatic wallop! Mr. Kubrick,
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'Don't miss it! Ranks
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'Has the shattering impact of
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M8 m sw^v-'^^'
kirk douglas "paths of glory
THRU
KIRK DOUGLAS in "PATHS Of GLORY" ^uiU^miis i.AUil ,V,dKLK Ai,ULt til .V.L.\,UiJ ^.
Richaid Anderson • Screenplay by Stanley Kubrick. Cilder WillinF.hdm ,ind Jmi Thompson •
I'
Directed by STANLEY KUBRICK Produced by JAMtS B HARRIS A Bi