Alissia Bevan - The Founder
Alissia Bevan - The Founder
Alissia Bevan - The Founder
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20 <strong>The</strong> <strong>Founder</strong> | Wednesday 21 October 2009<br />
Features<br />
Why the cult of<br />
personality has<br />
never been so<br />
powerful<br />
How to survive<br />
without a student loan<br />
Verity Knight<br />
Still waiting for your<br />
student loan? Fear not, I<br />
can relate…<br />
Due to the dire situation<br />
involving student<br />
loans, many of us are still in the<br />
situation where we are answering<br />
many questions such as; “Are you<br />
going to go out tonight?”, “Have<br />
you bought your books yet?” and<br />
“Going to your departmental ball?”<br />
with the answer: “Not until I get my<br />
student loan through”.<br />
Many are forced to ask their parents<br />
for hundreds of pounds, and<br />
more are already going into their<br />
overdrafts provided by their student<br />
accounts. <strong>The</strong>re are those who have<br />
taken gap years who are now dipping<br />
into their hard-earned money<br />
saved for Topshop to buy food and<br />
books.<br />
<strong>The</strong> real question is: how long<br />
is this going to continue? <strong>The</strong><br />
government and the Student Loans<br />
Company are heavily relying on<br />
the generosity of parents and the<br />
frugality of students.<br />
What they are not taking into<br />
account is the high stress level<br />
generated by the financial difficulties<br />
that students have to cope with,<br />
which is not only unnecessary but<br />
counterproductive especially as students<br />
attempt to balance lectures,<br />
social life and budget but without a<br />
student loan.<br />
<strong>The</strong>re are those who have partially<br />
received their loan and have<br />
received promises of the rest of the<br />
payment which will be backdated.<br />
But how useful is an IOU when you<br />
need to the money now? Personally<br />
I have been forced to beg my<br />
parents to sub me until I receive<br />
my loan, and until then I will have<br />
to ‘owe’ them. How is this helping<br />
the student body to feel independent<br />
after moving away from home<br />
when they still have to scrounge off<br />
their parents?<br />
To resolve the problem you must<br />
sadly ask someone to loan you the<br />
money until you can pay it back,<br />
however bear in mind the interest<br />
generated from loans and overdrafts,<br />
and possible emotional angst<br />
from your parents who may not<br />
understand the terrifying situation<br />
that you find yourself in.<br />
<strong>The</strong>re are other options, such as<br />
begging the University for an extension<br />
on your accommodation and<br />
Please recycle this newspaper when you are finished<br />
Recycling bins are located at:<br />
Arts Building, <strong>The</strong> Hub, Gowar and Wedderburn Halls, T-Dubbs<br />
tuition fees, or getting the privilege<br />
loan from the university for<br />
emergencies, if you are in catered<br />
accommodation.<br />
Showing anyone who will look<br />
your letter proving that one day,<br />
you shall receive a student loan<br />
often helps a desperate situation.<br />
You could use your overdraft, but<br />
ensure it is a planned overdraft<br />
and remember how much of your<br />
overdraft is ‘planned’ because there<br />
is hefty interest if you go over.<br />
An additional solution is getting<br />
a part-time job; however that is<br />
unlikely to cover the cost of accommodation<br />
or tuition fees.<br />
<strong>The</strong>se solutions will cover you<br />
for a certain amount of time<br />
until your student loan eventually<br />
comes through, backdated and<br />
in full. However, I am sure it will<br />
not include compensation for all<br />
the stress and emotional upheaval<br />
involved in finding yourself broke<br />
through no fault of your own at<br />
university.<br />
<strong>The</strong>re are benefits involved, such<br />
as getting the lump sum of money<br />
that you have not spent through<br />
fear of debt and the relief involved<br />
when you are not penniless and<br />
endlessly owing money to people.<br />
Jack Lenox<br />
President<br />
Royal Holloway Entrepreneurs<br />
People have been making names for<br />
themselves for thousands of years.<br />
With notable examples of cults of<br />
personalities including such people<br />
as Alexander the Great, Ivan the<br />
Terrible, Joseph Stalin, Adolf Hitler<br />
and Mao Zedong, the connotations<br />
associated with the term ‘cult<br />
of personality’ are generally not<br />
positive.<br />
However, with the advent of the<br />
social media revolution, personality<br />
cults have become part of every day<br />
life; and the power wielded by some<br />
people today is now truly phenomenal.<br />
For entrepreneurs, building<br />
a cult of personality is almost a<br />
prerequisite for serious success.<br />
Take Pete Cashmore, the founder<br />
of social media news site Mashable.<br />
Pete has almost twice as many<br />
followers as Stephen Fry on Twitter.<br />
That’s 1,636,388 people and counting.<br />
He can literally drive millions<br />
of people to his site (or any other<br />
site for that matter) every day.<br />
Traditionally, building a reputation<br />
as an entrepreneur had its<br />
perks. One of the best examples<br />
is, of course, Sir Richard Branson.<br />
Branson decided at an early stage<br />
in his entrepreneurial career that<br />
he would happily trade dignity for<br />
customers. Indeed, it seems that<br />
being “utterly shameless” (as Doug<br />
Richard puts it) is a great asset to<br />
any entrepreneur.<br />
And yet, I very much doubt that<br />
Richard Branson dressing up in<br />
drag for Virgin Brides had anything<br />
like the sustained and direct impact<br />
that highly followed Twitterers now<br />
enjoy.<br />
Ironically, Branson is now a bit<br />
behind among the Twitterati with<br />
only a “meagre” 184,981 followers.<br />
So what’s the solution? Well, if<br />
you really want to go for it as an entrepreneur,<br />
start building your cult<br />
of personality. How do you do it?<br />
It’s never been easier. Get on Twitter,<br />
set up a blog (I’d recommend<br />
WordPress as a free and very easyto-use<br />
option), link it all up with<br />
your Facebook and you’ll already<br />
be making good headway.<br />
Yes, it probably seems quite<br />
egotistical to many people. But then<br />
again, as many reputable businesspeople<br />
have pointed out, being an<br />
entrepreneur is by its very nature<br />
an “arrogant” path to take.<br />
In deciding to take an entrepreneurial<br />
path at university level, you<br />
are asserting that for some reason<br />
you feel you can make a success of<br />
your business or social enterprise<br />
while bypassing all of the conventional<br />
career options.<br />
On the whole, this isn’t a bad<br />
thing. As long as you don’t get carried<br />
away with yourself it shouldn’t<br />
cause any major problems for you.<br />
But it is something you have to<br />
accept.<br />
All of that out of the way, it seems<br />
very clear that your chances of being<br />
a successful entrepreneur are<br />
greatly improved if you’re willing<br />
to be a bit shameless and just plug<br />
whatever it is you’re doing whenever<br />
you can.<br />
With that in mind, I implore<br />
anyone starting a venture to get<br />
on Twitter, get blogging and start<br />
plugging your activities as much as<br />
you can.<br />
Also, with that in mind, my twitter<br />
username is “jacklenox” and<br />
I’m currently working on a social<br />
network for aspiring writers called<br />
eNovella.co.uk. Why not check it<br />
out?! And thanks for reading!<br />
royalhollowayentrepreneurs.com