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Alissia Bevan - The Founder

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20 <strong>The</strong> <strong>Founder</strong> | Wednesday 21 October 2009<br />

Features<br />

Why the cult of<br />

personality has<br />

never been so<br />

powerful<br />

How to survive<br />

without a student loan<br />

Verity Knight<br />

Still waiting for your<br />

student loan? Fear not, I<br />

can relate…<br />

Due to the dire situation<br />

involving student<br />

loans, many of us are still in the<br />

situation where we are answering<br />

many questions such as; “Are you<br />

going to go out tonight?”, “Have<br />

you bought your books yet?” and<br />

“Going to your departmental ball?”<br />

with the answer: “Not until I get my<br />

student loan through”.<br />

Many are forced to ask their parents<br />

for hundreds of pounds, and<br />

more are already going into their<br />

overdrafts provided by their student<br />

accounts. <strong>The</strong>re are those who have<br />

taken gap years who are now dipping<br />

into their hard-earned money<br />

saved for Topshop to buy food and<br />

books.<br />

<strong>The</strong> real question is: how long<br />

is this going to continue? <strong>The</strong><br />

government and the Student Loans<br />

Company are heavily relying on<br />

the generosity of parents and the<br />

frugality of students.<br />

What they are not taking into<br />

account is the high stress level<br />

generated by the financial difficulties<br />

that students have to cope with,<br />

which is not only unnecessary but<br />

counterproductive especially as students<br />

attempt to balance lectures,<br />

social life and budget but without a<br />

student loan.<br />

<strong>The</strong>re are those who have partially<br />

received their loan and have<br />

received promises of the rest of the<br />

payment which will be backdated.<br />

But how useful is an IOU when you<br />

need to the money now? Personally<br />

I have been forced to beg my<br />

parents to sub me until I receive<br />

my loan, and until then I will have<br />

to ‘owe’ them. How is this helping<br />

the student body to feel independent<br />

after moving away from home<br />

when they still have to scrounge off<br />

their parents?<br />

To resolve the problem you must<br />

sadly ask someone to loan you the<br />

money until you can pay it back,<br />

however bear in mind the interest<br />

generated from loans and overdrafts,<br />

and possible emotional angst<br />

from your parents who may not<br />

understand the terrifying situation<br />

that you find yourself in.<br />

<strong>The</strong>re are other options, such as<br />

begging the University for an extension<br />

on your accommodation and<br />

Please recycle this newspaper when you are finished<br />

Recycling bins are located at:<br />

Arts Building, <strong>The</strong> Hub, Gowar and Wedderburn Halls, T-Dubbs<br />

tuition fees, or getting the privilege<br />

loan from the university for<br />

emergencies, if you are in catered<br />

accommodation.<br />

Showing anyone who will look<br />

your letter proving that one day,<br />

you shall receive a student loan<br />

often helps a desperate situation.<br />

You could use your overdraft, but<br />

ensure it is a planned overdraft<br />

and remember how much of your<br />

overdraft is ‘planned’ because there<br />

is hefty interest if you go over.<br />

An additional solution is getting<br />

a part-time job; however that is<br />

unlikely to cover the cost of accommodation<br />

or tuition fees.<br />

<strong>The</strong>se solutions will cover you<br />

for a certain amount of time<br />

until your student loan eventually<br />

comes through, backdated and<br />

in full. However, I am sure it will<br />

not include compensation for all<br />

the stress and emotional upheaval<br />

involved in finding yourself broke<br />

through no fault of your own at<br />

university.<br />

<strong>The</strong>re are benefits involved, such<br />

as getting the lump sum of money<br />

that you have not spent through<br />

fear of debt and the relief involved<br />

when you are not penniless and<br />

endlessly owing money to people.<br />

Jack Lenox<br />

President<br />

Royal Holloway Entrepreneurs<br />

People have been making names for<br />

themselves for thousands of years.<br />

With notable examples of cults of<br />

personalities including such people<br />

as Alexander the Great, Ivan the<br />

Terrible, Joseph Stalin, Adolf Hitler<br />

and Mao Zedong, the connotations<br />

associated with the term ‘cult<br />

of personality’ are generally not<br />

positive.<br />

However, with the advent of the<br />

social media revolution, personality<br />

cults have become part of every day<br />

life; and the power wielded by some<br />

people today is now truly phenomenal.<br />

For entrepreneurs, building<br />

a cult of personality is almost a<br />

prerequisite for serious success.<br />

Take Pete Cashmore, the founder<br />

of social media news site Mashable.<br />

Pete has almost twice as many<br />

followers as Stephen Fry on Twitter.<br />

That’s 1,636,388 people and counting.<br />

He can literally drive millions<br />

of people to his site (or any other<br />

site for that matter) every day.<br />

Traditionally, building a reputation<br />

as an entrepreneur had its<br />

perks. One of the best examples<br />

is, of course, Sir Richard Branson.<br />

Branson decided at an early stage<br />

in his entrepreneurial career that<br />

he would happily trade dignity for<br />

customers. Indeed, it seems that<br />

being “utterly shameless” (as Doug<br />

Richard puts it) is a great asset to<br />

any entrepreneur.<br />

And yet, I very much doubt that<br />

Richard Branson dressing up in<br />

drag for Virgin Brides had anything<br />

like the sustained and direct impact<br />

that highly followed Twitterers now<br />

enjoy.<br />

Ironically, Branson is now a bit<br />

behind among the Twitterati with<br />

only a “meagre” 184,981 followers.<br />

So what’s the solution? Well, if<br />

you really want to go for it as an entrepreneur,<br />

start building your cult<br />

of personality. How do you do it?<br />

It’s never been easier. Get on Twitter,<br />

set up a blog (I’d recommend<br />

WordPress as a free and very easyto-use<br />

option), link it all up with<br />

your Facebook and you’ll already<br />

be making good headway.<br />

Yes, it probably seems quite<br />

egotistical to many people. But then<br />

again, as many reputable businesspeople<br />

have pointed out, being an<br />

entrepreneur is by its very nature<br />

an “arrogant” path to take.<br />

In deciding to take an entrepreneurial<br />

path at university level, you<br />

are asserting that for some reason<br />

you feel you can make a success of<br />

your business or social enterprise<br />

while bypassing all of the conventional<br />

career options.<br />

On the whole, this isn’t a bad<br />

thing. As long as you don’t get carried<br />

away with yourself it shouldn’t<br />

cause any major problems for you.<br />

But it is something you have to<br />

accept.<br />

All of that out of the way, it seems<br />

very clear that your chances of being<br />

a successful entrepreneur are<br />

greatly improved if you’re willing<br />

to be a bit shameless and just plug<br />

whatever it is you’re doing whenever<br />

you can.<br />

With that in mind, I implore<br />

anyone starting a venture to get<br />

on Twitter, get blogging and start<br />

plugging your activities as much as<br />

you can.<br />

Also, with that in mind, my twitter<br />

username is “jacklenox” and<br />

I’m currently working on a social<br />

network for aspiring writers called<br />

eNovella.co.uk. Why not check it<br />

out?! And thanks for reading!<br />

royalhollowayentrepreneurs.com

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