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GM FORECASTS RADICAL CHANGE - The Founder

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PHOTO: TIM RUFFLES<br />

Sports<br />

can’t find your match? email your sports news to: allison@thefounder.co.uk<br />

Not a fan of the Olympics?<br />

Maybe you should be...<br />

y Allison Ealey<br />

ports Editor<br />

Almost every sports fan in the world<br />

has an experience of the Olympics,<br />

it may be a brief and fleeting one, or<br />

it may be a long-held admiration.<br />

Some of us spent time growing up<br />

watching the games with family, admiring<br />

the beauty of opening and<br />

closing ceremonies, witnessing history<br />

in the making. Some athletes<br />

train and dream of a day when they<br />

might be capable of competing, finally<br />

achieving the attention their<br />

sport deserves in the world-wide<br />

arena, and for some, it is a chance<br />

for a nation to be recognized, to<br />

have their moment in the sun. In a<br />

world where news reporting is often<br />

tied up in terrorism, politics, and<br />

military action, the Olympic games<br />

offer an opportunity for countrymen<br />

to stand shoulder to shoulder<br />

in competition, and for the world to<br />

compete, not in arms and strength of<br />

foreign policy, but in the games we<br />

all played growing up. For this period<br />

of time, all athletes are on equal<br />

ground, and compete in a manner<br />

bringing glory to themselves, their<br />

countries, and their sports.<br />

Perhaps this emotionally charged<br />

account of the Olympics isn’t quite<br />

what you identify with. I still hold<br />

that there is something for everyone.<br />

Being in England, especially living<br />

so close to London, the Olympics are<br />

quickly having a more direct impact<br />

on each of our lives. As the bid was<br />

announced and London secured the<br />

2012 Olympic Games over the bids<br />

of Paris, Madrid, Moscow, and New<br />

Holden Point, location of the Olympic Park, East London<br />

York, the door of opportunity began<br />

opening for the city of London, and<br />

for Londoners. Although money is<br />

required to construct the necessary<br />

venues for the Games, there are several<br />

benefits for London. <strong>The</strong> Wharton<br />

school explains: “It will derive<br />

significant economic benefits. Tourism<br />

and construction are the sectors<br />

that will benefit the most from the<br />

event, which will improve the city<br />

with millions of dollars in infrastructure<br />

investments while reviving<br />

the image of the country”.<br />

<strong>The</strong> beauty of London will once<br />

again be unveiled for all the world<br />

to see. However, the beauty of the<br />

games will last much longer among<br />

Londoners. Although construction<br />

and tourism will increase, there<br />

are also numerous benefits for hotel<br />

owners, restaurants, nightclubs,<br />

travel agencies, airlines, and almost<br />

any other industry. While the<br />

memories of the London games<br />

fade away in the minds of some,<br />

the amount of money fueled back<br />

into the London economy will linger<br />

for some time. Visit-Britain, the<br />

UK tourism authority, estimates<br />

that the Games could bring some 2<br />

billion pounds to the nation’s tourism<br />

industry. Additionally, the 2012<br />

games are becoming widely known<br />

as the ‘Greenest’ games to date.<br />

Garnering support from the Mayor<br />

of London website, it is explained<br />

“<strong>The</strong>se fast-tracked changes would<br />

make London better for residents,<br />

businesses and visitors alike, and<br />

include strengthening the transport<br />

infrastructure, enhancing the physical<br />

environment, developing many<br />

new homes and creating worldclass<br />

sports facilities”. While the<br />

world-class sports facilities are the<br />

highly discussed forms of improvement<br />

discussed when a city achieves<br />

the goal of an Olympic hosting gig,<br />

yet that improvement may be seen<br />

to pertain to a limited population.<br />

Strengthening of transportation,<br />

however, favor all Londoners for<br />

years to come. Perhaps one day, post<br />

Computerised image: proposed Triathlon route<br />

2012, Holloway graduates will sit<br />

and commute on the underground<br />

cars which are unmarked by graffiti,<br />

are very clean, and safe, and as they<br />

do so, perhaps they will remember<br />

the Olympics, and all they brought<br />

to London. London itself is of particular<br />

interest for Olympic fans, as<br />

it will provide a stunning and historic<br />

backdrop for the games, which<br />

have appeared rather modern in the<br />

recent past. Part of the appeal of a<br />

London games is the beautiful scenery<br />

and the monumental buildings<br />

around town, which will be incorporated<br />

into the games, which is<br />

something to be witnessed by those<br />

of us who may pass the streets of<br />

London on a regular basis.<br />

If there is anyone out there still<br />

not convinced that a London Olympics<br />

is a positive opportunity for<br />

the city, perhaps when the games<br />

arrive, their minds will be transformed.<br />

In just six short years, the<br />

streets of London will be bustling<br />

with sports fans from around the<br />

world, the torch lit high in the sky,<br />

flags waving, countrymen uniting<br />

outside of familiar borders. Those<br />

of us around England will have the<br />

opportunity to purchase tickets, see<br />

events in person, and witness the<br />

finest athletes in the world. Camaraderie,<br />

athleticism, and excitement<br />

will be in the air for months following<br />

the events. Children around the<br />

world will sit in front of television<br />

screens, staying up past their bedtimes<br />

to watch the next athlete to<br />

change the world of sport, dreaming<br />

Olympic dreams. <strong>The</strong> hopes and aspirations<br />

of athletes will either come<br />

to fruition, or fall apart in front of<br />

the world’s eyes, in one of the greatest<br />

displays of sports the world will<br />

ever see. All the while, Londoners<br />

will be laughing… all the way to the<br />

bank.

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