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Section I: United States (continued) - Trade Show Executive

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Pat Fallon<br />

VP OF BUSINESS<br />

DEVELOPMENT<br />

CompuSystems, Inc.<br />

High Travel Costs, Economic Uncertainty Could Impact Attendance<br />

“Results for Q3 this far reflect a slowdown from the first half of 2011. We<br />

anticipate the November forecast to deliver a moderate increase of 2%. We are<br />

forecasting a 4% increase in exhibitor revenue in the Fourth Quarter of 2011<br />

versus 2010 which will help contribute to an overall growth of 10% in 2011.<br />

“We believe consumer reluctance in spending will carry over to the trade<br />

show market, which will impact corporate budgets and slow down purchasing<br />

initiatives. The economic uncertainty, combined with high air fare costs, could<br />

also affect decisions by attendees to invest in trade show participation.”<br />

Alan Steel<br />

PRESIDENT<br />

GLM<br />

Steve Moster<br />

PRESIDENT<br />

Global Experience<br />

Specialists (GES)<br />

2011 Will Shape Up<br />

as a Decent Year<br />

“The high unemployment rate<br />

in the U.S. and uncertainty in<br />

the global financial markets are<br />

key factors that will shape the<br />

remainder of 2011 and 2012.<br />

Despite the uncertainty, I expect<br />

full year industry growth<br />

to increase in the mid to high<br />

single digit range over 2010.”<br />

Most <strong>Show</strong>s are Growing; but<br />

Construction <strong>Show</strong>s Still Impacted<br />

“All year long, most of the events we<br />

touch have seen increases in net space,<br />

attendance and exhibitor participation.<br />

We have really seen dramatic increases<br />

in international participation. The only<br />

sector that has not followed the trend<br />

is in the construction and housingrelated<br />

events.”<br />

Chris Meyer<br />

VP OF<br />

CONVENTION SALES<br />

Las Vegas Convention<br />

& Visitors Authority<br />

Joe Popolo<br />

CEO<br />

Freeman<br />

Gary Sain<br />

PRESIDENT & CEO<br />

Orlando/Orange County<br />

Convention & Visitors<br />

Bureau, Inc.<br />

Increases are Small but Consistent<br />

“Overall, we continue to see an increase in net square feet<br />

used, attendance, and dollars spent for 2011. The increases<br />

remain slight and conservative, however, they have been<br />

consistent. Indications and predictions for 2012 continue<br />

to be strong as bookings and contracted space reflect<br />

growth. However, I believe that concern for 2012 is justifiably<br />

on many of our minds given the recent fall of the stock<br />

market in August and the very slight growth rates in GDP<br />

for 2011. At this point, we may be overly optimistic for<br />

2012. I hope not!”<br />

Shura<br />

Lindgren-Garnett<br />

REGIONAL VP<br />

Global Spectrum<br />

Doug Levinson<br />

PRESIDENT & CEO<br />

Convention Data Services<br />

No Significant Shifts on Horizon<br />

“The latest unsettling news from Washington and Wall Street has not yet translated<br />

into a significant shift in exhibitor or attendee numbers. Medical shows, which<br />

were the bright spot in 2010 and the first half of 2011, continue to track downward<br />

by (3.0)% in both attendees and exhibitors. However, both nonmedical<br />

associations and for-profits continue to show signs of improvement. Nonmedical<br />

association shows are up 2% in number of attendees and up 4% in number of<br />

exhibitors. For-profits are up 3% in number of attendees and up 2% in number<br />

of exhibitors.”<br />

Terence Donnelly<br />

VP OF SALES<br />

Experient<br />

www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | September 2011 23

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