Section I: United States (continued) - Trade Show Executive
Section I: United States (continued) - Trade Show Executive
Section I: United States (continued) - Trade Show Executive
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Los Angeles Moves Forward<br />
on Plan for Stadium Adjacent<br />
to Convention Center<br />
Exposition<br />
& Conference<br />
MANAGEMENT<br />
POWERED BY a2z<br />
Los Angeles, CA – Plans for a new downtown<br />
football stadium that would be<br />
joined at the hip with the Los Angeles<br />
Convention Center took a step forward<br />
August 9 when the city council unanimously<br />
approved a non-binding agreement<br />
with the developers.<br />
The 12-0 vote gave the preliminary<br />
green light to the concept in which the<br />
west wing of the center will be torn down<br />
and rebuilt on another corner of the<br />
center. The vacant lot would become part<br />
of the site of Farmers Field, a 72,000-<br />
seat stadium that could also be used for<br />
exhibit space.<br />
The city council vote opens the door<br />
for further negotiations between the city<br />
and AEG and the launch of an environmental<br />
impact study. The discussions are<br />
expected to run about nine months. AEG<br />
has pledged to finance the construction<br />
of the stadium and the city would issue<br />
$275 million in bonds for the convention<br />
center portion of the project.<br />
“It is time to take the next brave step<br />
forward,” City Council President Eric<br />
Garcetti said during the meeting.<br />
The $1.2 billion stadium is the<br />
brainchild of AEG Entertainment, which<br />
is seeking to lure an NFL team to Los<br />
Angeles. The stadium is projected for<br />
completion by 2016. The rebuilding of<br />
West Hall would be completed before the<br />
stadium, and construction would likely<br />
not disrupt operations at the center.<br />
The new West Hall is expected to<br />
be approximately the same size as the<br />
current hall, about 210,000 square feet<br />
overall. The stadium, however, would<br />
add significant floor space that could<br />
be used for exhibits and expand the<br />
center from its current 720,000 square<br />
feet of prime exhibit space (18th in<br />
the <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> World’s Top<br />
Convention Center rankings) to somewhere<br />
around 1.4 million square feet,<br />
about the same capacity as the Georgia<br />
World Congress Center.<br />
The prospect of Los Angeles moving<br />
north of 1 million square feet was a<br />
selling point for project supporters who<br />
predicted the city would be able to attract<br />
top-tier trade shows that don’t fit inside<br />
the current building.<br />
Reach Pouria Abbassi, general manager &<br />
CEO, Los Angeles Convention Center, at (213)<br />
741-1151 or administration@lacclink.com<br />
Streamline operations and<br />
see measurable ROI<br />
in one show cycle<br />
Increase revenue, reduce costs<br />
and enjoy world-class reporting<br />
with productivity enhancements<br />
powered by a2z solutions.<br />
Schedule Your Demo Today!<br />
Call (410) 740-9200<br />
Visit www.a2zinc.net<br />
Email info@a2zInc.net<br />
Visit us in Booth #613<br />
at Expo! Expo!<br />
Three Platforms.<br />
One Solution.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | September 2011 9