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Section I: United States (continued) - Trade Show Executive

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Los Angeles Moves Forward<br />

on Plan for Stadium Adjacent<br />

to Convention Center<br />

Exposition<br />

& Conference<br />

MANAGEMENT<br />

POWERED BY a2z<br />

Los Angeles, CA – Plans for a new downtown<br />

football stadium that would be<br />

joined at the hip with the Los Angeles<br />

Convention Center took a step forward<br />

August 9 when the city council unanimously<br />

approved a non-binding agreement<br />

with the developers.<br />

The 12-0 vote gave the preliminary<br />

green light to the concept in which the<br />

west wing of the center will be torn down<br />

and rebuilt on another corner of the<br />

center. The vacant lot would become part<br />

of the site of Farmers Field, a 72,000-<br />

seat stadium that could also be used for<br />

exhibit space.<br />

The city council vote opens the door<br />

for further negotiations between the city<br />

and AEG and the launch of an environmental<br />

impact study. The discussions are<br />

expected to run about nine months. AEG<br />

has pledged to finance the construction<br />

of the stadium and the city would issue<br />

$275 million in bonds for the convention<br />

center portion of the project.<br />

“It is time to take the next brave step<br />

forward,” City Council President Eric<br />

Garcetti said during the meeting.<br />

The $1.2 billion stadium is the<br />

brainchild of AEG Entertainment, which<br />

is seeking to lure an NFL team to Los<br />

Angeles. The stadium is projected for<br />

completion by 2016. The rebuilding of<br />

West Hall would be completed before the<br />

stadium, and construction would likely<br />

not disrupt operations at the center.<br />

The new West Hall is expected to<br />

be approximately the same size as the<br />

current hall, about 210,000 square feet<br />

overall. The stadium, however, would<br />

add significant floor space that could<br />

be used for exhibits and expand the<br />

center from its current 720,000 square<br />

feet of prime exhibit space (18th in<br />

the <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> World’s Top<br />

Convention Center rankings) to somewhere<br />

around 1.4 million square feet,<br />

about the same capacity as the Georgia<br />

World Congress Center.<br />

The prospect of Los Angeles moving<br />

north of 1 million square feet was a<br />

selling point for project supporters who<br />

predicted the city would be able to attract<br />

top-tier trade shows that don’t fit inside<br />

the current building.<br />

Reach Pouria Abbassi, general manager &<br />

CEO, Los Angeles Convention Center, at (213)<br />

741-1151 or administration@lacclink.com<br />

Streamline operations and<br />

see measurable ROI<br />

in one show cycle<br />

Increase revenue, reduce costs<br />

and enjoy world-class reporting<br />

with productivity enhancements<br />

powered by a2z solutions.<br />

Schedule Your Demo Today!<br />

Call (410) 740-9200<br />

Visit www.a2zinc.net<br />

Email info@a2zInc.net<br />

Visit us in Booth #613<br />

at Expo! Expo!<br />

Three Platforms.<br />

One Solution.<br />

www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com | September 2011 9

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