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Section I: United States (continued) - Trade Show Executive

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Customercentric; adj., placing<br />

the customer at the center of an organization’s marketing effort<br />

The concept of<br />

“front line staff ”<br />

takes on a whole new<br />

definition in Anaheim.<br />

Here, we’re ALL<br />

front line staff and<br />

we’re here to take care<br />

of your people.<br />

<br />

Anaheim/OC CTAs (starting at the back row left to right)<br />

Max Keylor<br />

Sr. VIP Coordinator-Disneyland® Resort Hotels<br />

Bill Gunderson<br />

General Manager-Anaheim Marriott<br />

Tom Wood<br />

City Manager-City of Anaheim<br />

Tom Tait<br />

Mayor-City of Anaheim<br />

Charles Ahlers<br />

President-Anaheim Orange County<br />

Visitor & Convention Bureau<br />

David Meek<br />

Convention Center Manager<br />

Anaheim Convention Center<br />

Sylvano Ibay<br />

General Manager-Anaheim White House<br />

Shaun Robinson<br />

General Manager-Hilton Anaheim<br />

Chris Peña<br />

Sergeant-Anaheim Police Department<br />

Kevin Johnstone<br />

Customer<br />

Director of <strong>Trade</strong> <strong>Show</strong>s<br />

National Association of Music Merchants<br />

Rochanda Chamois<br />

Front Office Supervisor-Peacock Suites<br />

Lisa Paton<br />

Marketing Administrative Assistant<br />

Simon Property Group (The Block at Orange)<br />

Erin Rhodes<br />

Marketing Manager-Discovery Science Center<br />

Christina Dawson<br />

VP, Partnership & CTA Program Administrator<br />

Anaheim Orange County Visitor & Convention Bureau<br />

Miguel Pasillas<br />

Bellman-Embassy Suites Anaheim South<br />

Baldemar Arteaga<br />

Taxi Driver-Yellow Cab Co.<br />

of Greater Orange County<br />

The Certified Tourism Ambassador TM (CTA) Program is a<br />

nationwide customer service certification program designed<br />

to mobilize a destination’s frontline toward the goal of turning<br />

every visitor encounter into a positive experience.

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