Boxoffice-March.28.1960

,
MARCH 28, 1960
&^ ine /y/&&&rL fictuAe yndu6^
Putting final touches this week on the promotion of the film industt7's telecast and
broadcast of the 1960 Academy Awards ceremony April 4 are these committee chairmen
who directed the campaign of the MPAA Motion Picture Advertising and Publicity
Directors Committee. L to R, they are: Robert Ferguson, Columbia, radio-TV
coordinating group; Martin Davis, Paramount, advertising coordinating group; Silas
Seadler, MGM, chairman of the od-publicity directors committee; Philip Gerard, U-l,
publicity coordinating group; Rodney Bush, 20th-Fox, exploitation group . . . Page 17.
poatog*
•klv at B7S Von Brunt Dl«t
Mo
Edttlon, (3 00 pw y*ar, Notionol Edition. }7 SO
NATIONAL EXECUTIVE EDITION
Iniluillni thi SKllonil Nmn Pt»i of All U\\\m\

EXPLOITATION
Memmm mm-mmmm mm
I
Print by TECHNICOLOR
with JAY C. FLIPPEN • HELENE STANLEY • Ditecied by kurt Neumann
A KING BROTHERS PRODUCTION
su
COMBINATION
THAT MEANS
MONEY IN
THE BANK
FOR
EVERY
SITUATION
NATION!
IN THE
"PRIME TIME AND CARNIVAL
STORY PLAYED OUR STRAND
THEATRE, SPRINGFIELD, ILL. FEB.
3-9. ACTUAL GROSS DOUBLED
ANYTHING LAST YEAR. CON-
GRATULATIONS."
George Kerasotes
PRESIDENT, KERASOTES THEATRES
The Double Barrelled, Double
Fisted Double Bill of the Decade
IT'S ENTERTAINMENT--ITS EXCITEMENT-
ITS EXPLOITATION- -ITS AVAILABLE FROM
"TREMENDOUS OPENING PRIME
TIME AND CARNIVAL STORY
STRAND, MADISON, WlSC. WE
OUTGROSSED EVERY NON-HOLI-
DAY WEDNESDAY OPENING IN
THE PAST YEAR WITH EXCEPTION
ROAD-SHOW ENGAGEMENT SOUTH
PACIFIC SETTING UP SECOND
WEEK HOLDOVER. PLEASE PRO-
TECT PRINT ADDITIONAL WEEKS
BEYOND. SURE EXHIBITORS
EVERYWHERE WILL WELCOME
THIS COMBINATION."
A. Prochetta
FILM BUYER, 20TH CENTURY
THEATRE?
ESSANJAY FILMS Inc.
1325 S. Wabash Avenue, Chicago 5, Illinois • WEbster 9-0737
NEW YORK
ARNOLD JACOBS
AJAY FILM CO.
247 PARK AVE., NYC.
WESTERN STATES
SEYMOUR BORDE
461 SMITHWOOD DR.
BEVERLY HILLS
NEW ENGLAND
RUFF FILM ASSOC.
260 TREMONT ST.
BOSTON
KANSAS CITY
UNITED FILM EXCH.
120 W. 18TH ST.
KANSAS CITY
fDETROn -CLEVELAND A
JACK ZIDE
EXCH
ALLIED FILM
2310 CASS, DETROIT
'NEW ORLEANS
DON KAY ENTERPRISES^
223 S. LIBERTY
NEW ORLEANS
CINCINNATI
SCREEN CLASSICS
1632 CENTRAL PKY
CINCINNATI
ATLANTA
KAY FILM EXCH.
158 WALTON, NW
ATLANTA
ST. LOUIS
REALART PICTURES
3216 OLIVE ST.
ST. LOUIS
PENNSYLVANIA
FANFARE FILMS
248 N. CLARION
PHILADELPHIA

.
ststx*t ! . .
IN ITS FIRST
13 ENGAGEMENTS
GOLUMBIA'S
OUR MAN IN HAVANA
HAS CHALKED UP 13 GREAT
HOLDOVERS!
NEW YORK CITY, FonimX Trans Lux 52nd St. (8th Week)... LOS ANGELES, Foxlsliire(6tli Week)
BOSTON, Kenmore (5tfi Week) DENVER, Towne (4tfi Week) PHILADELPHIA,
Arcadia (3rd Week) SYRACUSE, Shoppington (3rd Week) MIAMI BEACH, Carib (2nd Week)
MIAMI. Miami (2nd Week) CORAL GABLES, Miracle (2nd Week) ATLANTIC CITY,
Beach (2nd Week)....
LAS VEGAS, Huntridge(2nd Week).... SANTA BARBARA, Granada (2nd Week)
COLUMBIA PICTURES pi*mm. A CAROL REED PRODUCTION
©Uii O^AN Dm Havana
.....a Alec Guinness
Burl Ives-Maureen OHara-Ernie Kovacs
Noel Coward -Ealph Richardson- Jo Morrow
Sc'Mnplji b| GRAHAM GREENE bi»d on hit novel Produced and diteclcd b; CAROl REED
Cinem/xScoPE

A FAMILIAR SIGHT IN MIAMI BEACH

THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief
and Publisher
DONALD M. MERSEREAU, Associote
Publisher & General Monager
NATHAN COHEN. .Executive Editor
JESSE SHLYEN. .. .Managing Editor
HUGH FRAZE Field Editor
AL STEEN Eostern Editor
IVAN SPEAR Western Editor
I. L. THATCHER. .Equipment Editor
MORRIS SCHLOZMAN Business Mgr.
Publication Offices: 825 V.nn Ilninl Bird.,
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ErIIInr: -lo^se Slilvon, Munnplng
Alitor; Morris Rrlilo7mnn, Ttii^inpss ,Mannecr;
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ninlrhcr. ICilllor n;e Mtwli'm Tlirntre
Section. Telephone Ciloslniit 1-7777.
Editorial Offices: 45 Itnckefcllcr rinu.
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Central Offices: IWItnrlal—020 N. MIcliipnu
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Western Offices: Kdltnrlnl and rilm Adrer-
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The MnilKlIN TTlKATnB Beetlnn Is Included
In the first Nsue of eaeh month.
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rtevetand' FHsle I.oeh. Fnlrmnnnt 1-0010.
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Way.
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Are.
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St. riaude Ave.
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Omaha: Irvine Baker. Oil N. Bist St.
ritlsliurch' U F. KtlncensmOh. 510 Jeannetle.
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In
Canada
Montreal: Boom 314. Oat Belmont St..
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Second Class postage paid at Kansas City.
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National Edlllon, $7.60.
MARCH 28, 1960
Vol. 76 No. 23
Good Product
HE RELEASE schedule for 1960,
as reported by Edward L. Hyman, vice-president
of American Broadcasting-Paramount Theatres,
and which is detailed elsewhere in this
issue, contains much information that should
be encouraging, not only to exhibitors but to
the industry at large. It is especially noteworthy
that Mr. Hyman's findings, in his survey of
production in Hollywood, reveal an actual increase
in output for this year over last year;
and that the quality of the product is continuing
upward. He was particularly high on releases
for the summer months, terming them "little
less than sensational" and predicted continuing
improvement through the balance of this year.
The total of new Hollywood product from ten
major sources adds up to 227 features in Mr.
Hyman's report, excluding 18 reissues already
set, three 70mm specials, additional foreign
product and MGM's releases yet to be determined
for the final quarter. He estimates the total as
close to 300, which would represent an increase
of approximately 70 more features than were
available in
1959. Of course, if the actors' strike
is unduly prolonged, the total figures may be
changed somewhat bv the necessary postponement
in release of some of the pictures, but it
is not anticipated that this will result in any
great reduction in their number.
Mr. Hyman is not only optimistic, he is highly
enthusiastic, over the business outlook for the
ensuing year and firmly believes that the uptrend
will move further ahead. He places strong
reliance in the success pattern provided by the
combination of good product with good promotion.
Tliis has proved out more times than
not and, recently, it has proved an essential to
the industry's future that needs more and more
to
be developed.
Seeking to keep the industry on a well-balanced
profits basis, Mr. Hyman has become
dedicated to the self-imposed task of securing
a steady flow of top-quality pictures throughout
the year. He has been eminently successful in
his efforts toward this objective and soundly
reasons that the maintaining of orderly distribution
of quality product on a continuing
basis can best be assured, if exhibitors put forth
extra promotional effort that will result in extra
income, both for themselves and for the distributors.
He urges exhibitors to get the utmost out of
every picture and advocates, in addition to
strong promotional push, some changes in distributor-exliibitor
practices that would enhance
the pictures' possibilities. In view of the mutuality
of interest in attaining the ultimate in
grossing potential of each picture, Mr. Hyman
+ Promotion - Profits
urges cooperation between the exhibitors and
distributors to effect flexibility in booking by
moving pictures up or back as requirements dictate;
that pictures be booked in sequence and
not pegged with dates; that pictures be run as
long as they continue to pull at the boxoffice.
In concretely carrying forward his advocacy
for greater promotional effort, Mr. Hyman has
arranged to provide exhibitors, who have endorsed
orderly distribution, with "custombuilt"
campaigns for the quality product available
in the Spring Drive period. These campaigns,
devised by the advertising staffs of the
distributing companies, have been supplemented
with local-level ideas through the cooperation
of AB-PT affiliates from every part of the
country. And, to make them even more effective,
it is suggested that exhibitors add their own
"local
flavoring."
It is apparent that Mr. Hyman is as thorough
as he is practical. He has done a magnificent
job, designed to serve the best interests of the
industry, for which he deserves, not merely the
thanks of exhibitors and distributors alike, but
their wholehearted cooperation in working toward
attaining the utmost of results from the
best possible teaming of product and promotion.
Fluctuating Price Scales
Having recently acquired the Dreamland Theatre
in Lorain, Ohio, after some years out of
this business, Maurice Brown, discerned that
a fluctuating scale of admission prices Avas adversely
affecting attendance. The high prices
tended to create the "shopping" trend and the
cause of much complaint; and the lower-scaled
pictures seemed to be down-graded in the public
mind by the implication that they were of inferior
quality and not worth seeing. But the
fluctuating scale practice seemed to be the
worst offender.
Mr. Brown solved his problem by establishing
a single-price policy which he scaled to an
average of the three prices that formerly Avere
charged. This, he reports, eliminated underselling
at the low scale and possible overselling
at the high scale and that "the response has
been very good and we do not have as many
empty seats."
Perhaps there is a suggestion here for other
exhibitors who, knowingly or not, are experiencing
attendance loss due to fluctuating price
scales.
vJL^ /MJLt^y^

ROUND-THE-CLOCK SESSIONS
SEEK END TO ACTORS' STRIKE
Indications Are That
Basis for Agreement
Has Been Reached
HOLLYWOOD—After a six-day halt,
negotiations looking toward an end to the
strike of the Screen Actors Guild were reopened
Thursday

STRONG PRODUCT OUTLOOK;
SEES AS MANY AS 300 IN 1960
Hyman Studio Report
Indicates Good Year
For Exhibition
(Chart of 1960 Releases 071 Page 12)
NEW YORK—Product and business
prospects for 1960 look promising for exhibition
in general, Edward L. Hyman,
vice-president of American Broadcasting-
Paramount Theatres, declared Tuesday
(22) in his periodic "Report from Hollywood,"
in which he announced the release
schedule for 1960.
Hyman, who has spearheaded the campaign
for orderly release of quality pictures,
at a tradepress luncheon expressed
confidence that an analysis of the 1960 release
schedule would convince all exhibitors
that the merchandise available for the
April-May-June drive period, conducted
by AB-PT, would justify an all-out effort.
FIRST QUARTER STARTS WELL
Hyman said it had been AB-PT's experience
that the trend of business for his
circuit usually was indicative of the trend
of exhibition around the country.
"Our company's results in the first
quarter are well ahead of the same period
of 1959 as will be borne out by a report
shortly to be published," he said. "Barring
a protracted strilie by the Screen Actors'
Guild, our analysis of the product available
for the second quarter, sparked by the upcoming
April-May-June drive of exhibition,
makes us confident that this momentum
will continue through the second quarter."
Hyman predicted that the third quarter
also would be good because of the strong
product to be released and that the trend
would continue through the fourth quarter.
He said these factors justified his 196C
optimism and that, in his opinion, 1960
would be the best year since 1956.
Commenting on the complaints about
the scarcity of product, Hyman said again
that, in his opinion, numbers meant nothing
and that only quality counted. In any
event, he tabulated the lineups excluding
reissues, foreign pictures and the 70mm
specials, as follows:
Columbia, 37; 20th Century-Fox, 47,
excluding "Can-Can"; 'Warner Bros., 21;
Paramount, 22; MGM, 13 through September
only and not including "Ben Hur";
United Artists, 27; Universal, 28, excluding
"Spartacus"; Buena 'Vista, six; Allied
Artists, 16, and American International,
ten.
AROUND 230 FILMS IN 1959
These add up to 227 releases this year,
but do not include 18 reissues already announced,
three 70mm specials, additional
foreign product and MGM's releases for
the last three months of the year. The
total could come closer to 300, Hyman said,
compared with approximately 230 in 1959.
Hyman admitted that the lineups by
months could be changed by the Hollywood
strike and that, in some instances,
shifts already had been made but that
BOXOFHCE March 28, 1960
EDWARD L.
HYMAN
they were of minor importance at this
time.
The information given out at the tradepress
luncheon was along the lines which
Hyman planned to impart to the representatives
of the AB-PT affiliates at their
annual meeting at the Concord Hotel,
Kiamesha Lake, N. Y., later in the week.
Hyman said that the September-to-yearend
drive in 1959 had been a "great success"
and that he was confident that a
similar drive in the second quarter of this
year would be equally successful. If orderly
distribution of quality product could be
coupled with successful drives in the second
and fourth quarters each year, the
industry could achieve a most important
goal—an orderly distribution of improved
profits throughout the year, Hyman said,
adding that he intended to make the
drives during those two periods an annual
affair.
Hyman in recent months has visited
most of the Hollywood studios and has
gathered information and data on forthcoming
releases as well as the campaigns
that will go with them. The data will be
combined into a kit and forwarded to all
exhibitors who have endorsed the orderly
distribution plan. 'When this has been done,
Hyman said, he will have fulfilled all the
promises he has made. He said he anticipated
this question from exhibitors; "What
can I do to help?" He said this would
be his answer;
"You can do as we at AB-PT will do."
INJECT LOCAL FLAVOR
"You can take these campaigns which
have been worked out and add them to your
own local-level flavoring, as no one sitting
in New York can do. In adding this
local color, you can utilize your goodwill
with radio, television and newspapers. You
can create the local-level tieins and promotions
that we exhibitors originated. You
can give these campaigns that extra effort
which pays off so handsomely. And, in
doing all these thmgs, you can not only
increase your own returns substantially,
but you can also do the same for the respective
distributors. And, above all, you
can convince the distributors that there is
nothing wrong with any 'orphan period'
that a quality attraction, backed by a
custom-built, tailormade campaign to
which local-level thinking and effort has
been added, cannot cure."
Hyman said an important thing to do
was to flood the distributors with samples
of promotion campaigns. He urged exhibitors
to get the utmost out of every
picture entrusted to them, stating that exhibitors
and distributors should cooperate
in practicing flexibility in booking by moving
product up or back as requirements
dictated. He suggested that pictures be
booked in sequence and not with pegged
dates and that, in today's unpredictable
market, only the boxoffice should tell
when pictures should be taken off.
Commenting on the actors' strike, Hyman
said he and the circuit did not want
to become involved in the intricacies of
the situation but that "we are unalterably
opposed to the sale of any post-1948
pictures to television and, as far as we
are concerned, all other considerations are
minor."
Many Questions to Answer on Telemeter^ Says Hyman
New York—A great many questions
remain to be answered before the
Telemeter project in Etobicoke, Ont.,
can be termed a success, Edward L.
Hyman, AB-PT vice-president, said at
his tradepress conference Tuesday.
Hyman, a strong opponent of pay
television, said questions which remain
to be answered include (1) will the
sponsors of pay TV be able to absorb
the big expenditure needed to effectively
saturate any large area, (2) will
there be censorship problems, as have
already arisen because of "Room at
the Top," (3) will Telemeter be patronized
enough in the spring and summer
when people are not content to stay
at home, and (4) will there be a steady
flow of attractive and diversified programs?
He also pointed out that the receipts
have not yet been counted for the first
programs, and that the area chosen is
peopled with prospective customers
who are able to afford the expenditures
necessary to subscribe. He said the
question then arises, "^^^lat will people
who are not affluent think? It is bound
to have repercussions when the monthly
bill for pay TV comes in."

FEELIMG GREAT! ONC
. . . BOSTON
- METROPOLITAN .
. . PHILADELPHIA
- MIDTOWN .
. . CLEVELAND
- ALLEN .
.
.WASHINC
. . . PROVIDENCE
- ELMWOOD .
. . HOUSTON
- MAJESTIC .
. . DALLAS
- CAPRI .
. .
KANSAS
CITY,-
SYRACUSE - ECKLES .
. . MILWAUKEE
- WISCONSIN .
. . ALBANY
- PALACE .
. .
WORCESTER
- PU*
AUSTIN - PARAMOUNT .
. . AMARILLO
- PARAMOUNT .
. . WACO
- ORPHEUM .
. .
OKLAHOMA
CI"
LOUISVILLE - UNITED ARTISTS .
. . NASHVILLE
- PARAMOUNT .
. . CHARLOTTE
- MANOR .
.
.
GREEI
. . . MIAMI
- MIAMI .
. . CORAL
GABLES - MIRACLE... JACKSONVILLE-TOWN & COUNTRY. ..TAMPA
- GATEWAY .
. . STAMFORD
- STAMFORD .
. . NORWALK
- NORWALK .
. . KANKAKEE
- LUNA.
.
.ROCI
MORGANTOWN COURT . . .
- WARNER .
. . ALTOONA
- CAPITOL .
. . ASBURY
PARK - MAYFAIR.
.
.FIT»|
I
GLENS FALLS - PARAMOUNT .
. . MADISON
- CAPITOL . . . NIAGARA
FALLS - CATARACT. .
.
AND
M,
COLUMBIA PICTURES pr.s.nts
A STANLEY tX)NEN PRODUCTION
YUL BRYNNER I
KAY KENDALL

E MORE, WITH FEELING
HAS THE NATION'S TOP
OPINION-MAKERS
RNING HANDSPRINGS!
"One of the most hilarious wedding nights of recent film history!" — Time Magazine.
''Bright situations... clever dialogue... some marvelous music!" — McCalVs Magazine.
"Very enjoyable!" — Cue Magazine. "Way ahead of most recent screen comedies!" —
Theatre Magazine. "You miss half the dialogue because of laughter!" — Hedda Hopper.
"Top stars, strikingly handsome settings, gorgeous costumes by Givenchy and jewelry
by Cartier!" — Saturday Review. "Amusing! Yul Brynner and Kay Kendall give excellent
performances!" — New York Daily News. "^0^2/. '^^t^V comedy!" — Houston Chronicle.
"Rollicking! Scintillates all the way!" — Boston Daily Record
"A riot of fun!" — D„ll^^g Morning News
EW YORK-RADIO CITY
MUSIC HALL. ..CHICAGO-ORIENTAL. ..SAN FRANCISCO-ST. FRANCIS
)N, D. C- ONTARIO .
. . PITTSBURGH
- PENN .
. . BALTIMORE
- CHARLES .
. . BUFFALO
- CENTURY
D. - MIDLAND .
. . MINNEAPOLIS
- WORLD ... ST. PAUL - WORLD .
. . ROCHESTER
- LYELL .
.
OUTH .
. . DES
MOINES - PARAMOUNT ... EL PASO - ELLANAY ... FT. WORTH -HOLLYWOOD .
.
-STATE .
. . SEATTLE
- 5TH AVENUE .
. . COLUMBUS
- OHIO .
. . NEW
HAVEN - PARAMOUNT .
.
ORO - CENTRE . . WILMINGTON
- COLONY. .
. BIRMINGHAM
- MELBA .
. . MIAMI
BEACH - CARIB
IRITTON ... ST. PETERSBURG - PLAYHOUSE . PALM BEACH - PARAMOUNT ... FT. LAUDERDALE
. .
iRD - STATE ... SO. BEND - COLFAX .
WHEELING PEORIA - RIALTO . CANTON - PALACE . . . . . . .
-
lURG -SAXON... JOHNSTOWN -EMBASSY... TROY- PROCTER... SCHENECTADY- PROCTER...
',
MANY MORE!
H I Screenplay by l
Produced on the New York SUge by I
Produced and Directed by i
Associate Producer
EQORYRATOFF
I
HARRY KURNITZ based on his play |
martin GABEL AND HENRY MARGOUS
|
STANLEY DONEN PAULRADIN
j
TECHNICOLOR*

Answer to 'Doubting Thomases'
Hal Roach Sr. Plans
a Production Return
FoY '60 Release Chart
f W W ^^ ^y f X ^ f V-r V# n^ W» ^rf f * V« HOLLYWOOD—Hal Roach sr. wiU co
Largest in Its
NEW YORK—Departing from the tradition
that house organs are for company
communication only, 20th Century-Fox is
distributing an 88-page. 25th anniversary
edition of its Dynamo to every showman
in the U.S., Canada and the entire foreign
market, and to leading newspapers, news
syndicates and financial papers.
The mailings to exhibitors are considered
of first importance, according to Alex Harrison,
general sales manager, who said he
had received many letters from exhibitors
clearly indicating uncertainty as to the
future of the industry.
"The exhibitors have a right to know
where they stand," Harrison said. "Exhibition,
as our customers, is the decisive link
between production and distribution, and
the public. After reading this informationpacked
manual, every exhibitor will know
as much about our production status as
any officer of the company, here or at the
studio."
The manual diagrams 20th-Fox production
plans for two years, showing attractions
in various stages of production, and
lists all properties owned and optioned by
it. and campaigns and treatments of coming
top-budget films. Editor Floger Ferri
has also included in it special messages
from Spyros P. Skouras, president; Buddy
Adler. chief of production; Charles Einfeld,
vice-president, and Harrison.
In contrast to letters received by Harrison,
the statements, backed up by detailed
data, show no lack of optimism. Skouras
discusses the long-range program and "our
immediate concern, the present, this year
1960."
"There can be no perpetuity unless provision
is made for the supply of means
that will enable not only the larger keycity
theatres but every motion picture
theatre to continue to operate," Skouras
wrote. "Twentieth -Fox this year will make
available the largest number of feature attractions
it ever has made bookable in a
12-month period. We will positively supply
ample product for evei-y theatre."
Adler said that coming product will
"competently and successfully meet the
challenge of keener competition for public
TOA Conventionites
May Appear as Extras
New York—Registrants at the Theatre
Owners of America convention in
Los Angeles next September may have
the opportunity to appear in a motion
picture which will be in production
at the time.
TOA and a production company are
discussing a plan whereby the TOA
delegates will serve as atmosphere
players in a night club sequence on a
studio set. The picture and the company
were not disclosed.
History
patronage." He said that this year the
studio will make available a minimum of
one blockbuster a month, and that the
company this year will produce more blockbuster
types of mass entertainment "than
this or any other studio has dehvered in
any four combined seasons."
In an article titled "Local-Level Team
Action," Harrison hailed Skouras for having
put territorial film distribution on an
autonomous basis and having authorized
the establishment of an advertising, publicity
and exploitation unit at every branch
to cooperate with exhibitors in local-level
promotion.
Einfeld, discussing "manpower plus
know-how," sided with the "doers" and
not "mouthers," and noted that this energetic
force never allows itself "to take time
out for a bow."
"This kind of a team," Einfeld wrote, "is
too busy getting the job done, and perfonning
it on the highest levels of good taste,
with integrity and moral standards prevailing
in every concept of publicity, advertising
and promotion it undertakes."
The remainder of the house organ,
which is lavishly illustrated and attractive
in format, deals with a wealth of product,
players and top technicians and was designed
to be an important reference book
for exhibitors.
William Shelton Heads
'Windjammer' Sales
LOS ANGELES—Appointment of William
Shelton as domestic sales manager
for "Windjammer"
was announced this
week by Oliver A.
Unger, executive vicepresident
of Cinemira
c 1 e
Pi-oductions
Corp. The company
g^^'l is a subsidiary of
^^Mf '^^ National Theatres &
n
^HP^ Television. Inc. ShelwKg
^'^atr. ton has been an executive
of National
^^ _ ^,J
f-.';.^'
Telefilm Associates
for the last year. Previously,
he had been
William Shelton
a vice-president of Times Films, distributor
of imported motion pictures. Shelton will
headquarter at NTA offices in New York.
It also was announced that Sidney
Kramer, vice-president in charge of foreign
sales, and Vernon Bui-ns. WTA vicepresident
in charge of European operations,
have been elected vice-presidents of
Cinemiracle International, Inc.
MPAA Annual Meeting
NEW YORK—The annual meeting of
the Motion Picture Ass'n of America will
be held Tuesday i29i at the local headquarters,
with Eric Johnston, president,
presiding. Directors and officers will be
elected. Few if any changes are expected.
HOLLYWOOD—Hal Roach sr. will come
out of his 10-year semiretirement to reactivate
Hal Roach Studios, leasing it
back from a group which is seeking to buy
it from the court trustees, and organize
the production and syndicated distribution
annually of 80 hour-long television
comedies and four theatrical films. It
will be an $8,420,000 annual program.
Hal Roach jr. will not be associated
with the venture until settlement of two
legal actions now pending as an aftermath
of Roach jr. being ousted a year
ago as president and director of Roach
Studios by Scranton Corporation, which
owns the lot. Scranton Coi-p. is in receivership
under Chapter 10 of the Federal
Bankruptcy Act, designed to permit revival
of companies.
According to Roach sr.. Valiant Films
Corp. (formerly DCA> would distribute the
TV films, which will be made for $80,250
I>er each hour-long comedy. He estimates
that each theatrical feature will be
brought in for about $500,000. They will
be distributed by Valiant or a major distributor.
The elder Roach said that he would not
personally produce any of the films and
that producer-director William Seiter is
the only producer he is free to name at
this
time.
E. D. Durwood, Veteran
Exhibitor, Dead at 74
KANSAS CITY—Edward D. Durwood,
head of the theatre circuit which bears
his name, and an industry
veteran who
has led a colorful
career in the entertainment
business for
more than fi\ e
decades, died her(
Wednesday (23i after
a long battle with
cancer. He was 74
years old.
Durwood remained
active in the company's
affairs until
he entered a hospital E. D. Durwood
Saturday il9). He was president of Durwood
Theatres, Inc. which operates 11 theatres
in Kansas City, Jefferson City and
St. Joseph, Mo., and in Leavenworth, Kas.
In the early part of the century, he and
two brothers, Maurice and Barney Dubinsky,
operated a tent show touring the
midwest. Among the stage stars coming
out of that operation was the late Jeanne
Eagels. In 1920, Durwood entered the
motion picture business and began developing
a circuit which at one time included
40 theatres.
Another Renamed Ben-Hur
NEW YORK — A third theatre will
change its name to the Ben-Hur Theatre
before the opening of the MGM film there.
It is the Denham Theatre in Denver, which
will begin showing the film April 12. Others
which have adopted the new name are the
Center Theatre. St. Petersburg, Fla., and
the Centre Theatre, Salt Lake City.
10
BOXOETICE March 28, 1960

pictures* in
Variety Boxoffice Poll
for March 9th were
SUDDENLY, LAST SUMMER
WHO WAS THAT LADY?
OUR MAN IN HAVANA
ONCE MORE,WITH FEELING
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New NT&T Subsidiary
To Run Theatre Chain
LOS ANGELES—National Theatres &
Television, Inc., is forming a new theatre
subsidiary to be known as NT&T Theatres,
Inc.. to operate the company's theatres
in the Intermountain. Midwest and West
Coast divisions.
Legal steps for merging these companies
as the new NT&T Theatres, Inc. have
been started, and the changes are expected
to be effective at the end of the third fiscal
quarter, on June 29.
Under the new operation, Robert W,
Selig, executive vice-president of the new
theatre operating company, will be division
manager of the Intermountain-Midwest
area and will maintain headquarters
in Denver. Fred Souttar. of Kansas City,
in addition to his present district manager
responsibilities for central and southern
Kansas, has been named Midwest area
supervisor under Sellg.
Officers of the new company, in addition
to Selig. will be: B. Gerald Cantor,
chairman of the board and chief executive
officer; M. Spencer Leve, president: Alan
May, vice-president-finance and treasurer:
William H. Thedford, vice-president, and
Laurence A. Peters, secretary.
For a limited period, theatres in each
area will retain their present identity and
an advertising campaign will be instituted
to implement the new name.
Theatres in the Denver area are now
known as Pox Intermountain, while theatres
in the Kansas City area are under the
Fox Midwest banner. In California, properties
are operated as Fox West Coast
Theatres, under Pacific Coast division
manager Thedford, who will headquarter
in the new NT&T Building in Beverly
Hills.
Supreme Court to Rule
On Chicago Censoring
WASHINGTON—The Chicago ordinance
making it unlawful to show a motion
picture without a permit from the police
commissioner will be examined by the U.S.
Supreme Court during its next term. The
court agreed Monday (21 1 to consider a
petition filed by Times Film Corp. of New
York, which is distributing "Don Juan."
The petition in effect asked the court to
ban all state and local film censorship.
Chicago gi'ants an exhibition pemiit only
after a film has been submitted for censorship.
On its face, the petition only
sought a ruling on the Chicago ordinance.
The case was thrown out of court last
November by the U. S. Court of Appeals
for the Seventh Circuit.
Times Film paid a license fee Dec. 10,
1957. to exhibit "Don Juan," but refused
to submit the picture to censorship. Upon
denial of a license, the company appealed
unsuccessfully to Mayor Richard J.
Daley. Suit in the federal district court
followed. The company argued against all
prior censorship, saying that there should
be no punishment unless it developed upon
exhibition that the pictm-e was obscene.
Judge William J. Campbell ruled in
federal district coui't that he lacked jurisdiction
and was upheld by the Court of
Appeals. Both argued that since the picture
had not been shown to the censors,
there was no issue before the courts.
Times Film cited the high court decision
in "The Miracle" case, and asked whether
it permitted continued censorship. The
city replied that the company was "seeking
carte blanche the unparalleled right
to exhibit a picture which may be obscene
and. at any rate, depicts something unknown
to any of us."
The com.pany countered that the mention
of-"unparalleled right" had "stumbled
on the real issue." It said that "to exhibit
the 'unknown' is far from being 'an
unparalleled right,' " but "is precisely
what the First Amendment guarantees
us. one we respectfully submit applies to
motion pictures no less than to other
media."
Titanus Buys 'Floyd'
NEW YORK — Le-Sac Productions,
which produced "Pretty Boy Ployd" in
New York for U.S. distribution by Continental
Distributing, has made an outright
sale to Titanus Films for the Italian rights,
according to Monroe Sachson, producer.
To Roadshow 'The Alcrnio'
Starting on October 5
HOLLYWOOD—John Wayne will open
his $12,000,000 Batjac production, "The
Alamo," simultaneously on October 5 on a
roadshow basis in Todd-AO theatres, it
was decided upon after the actor-producer
concluded a series of conferences with William
J. Heineman. Arnold Picker and Max
E. Youngstein of United Artists. The date,
while actually tentative, is expected to be
the final word as a result of these conferences.
Openings are scheduled for New York.
Washington, D. C, Toronto. Chicago, Los
Angeles. San Francisco. San Antonio.
Houston. Dallas, Tokyo and London and
Wayne will make a one-man junket to all
of these cities beforehand.
Howard Hawks to Produce
'Tanganyika' for Para.
HOLLYWOOD — Howard Hawks will
produce and direct "Tanganyika" for Paramount
release, and his disclosed that
several topnotch boxoffice names will
star in the adventure drama which will
be lensed in the story's East African locale,
and at the Marathon lot.
Said Hawks. " 'Tanganyika' will be
filmed in color and will start in the early
fall."
>^ another HoT one
^ for summer
BOXOFFICE :: March 28, 1960 13

A New-Picture Campaign
For 'Miller
NEW YORK—Universal will release, advertise
and exploit "The Glenn Miller
Story" on the same basis as a brand new
picture, backing it up with more promotion
money than was spent when the picture
first was released seven years ago. H. H.
"Hi" Martin, vice-president and general
sales manager, and Phil Gerard, eastern
advertising and publicity manager, explained
Universal's policy on the rerelease
at a luncheon meeting with the tradepress
Monday (21».
"The Glenn Miller Story" was pulled
out of release two years ago and allowed
"to rest" on the shelf, Martin explained.
Late last year, Sindlinger & Co. was engaged
by Universal to make a survey as to
the public's interest in a rerelease of the
film and it was estimated, as a result of
the poll, that at least 23,000,000 persons
were interested in seeing it either for the
first time or again.
There is a lot of money to be made on
this picture, by the company and the exhibitors,
Martin said, adding that it should
gross another $3,500,000 in today's market.
Gerard said that the picture had been
set for ten engagements in top houses in
key cities, following the premiere March
22 at the Palace on Broadway where the
film was launched on a gala note. 'Wellknown
disc jockeys broadcast from the
lobby throughout the day.
Decca and other recording companies
have issued new albums from the picture,
and an extensive window display campaign
has been inaugurated.
Martin said Universal had tentative
plans to rerelease three other successful
pictures: "Battle Hymn," "The Magnificent
Obsession" and "To Hell and Back. " Commenting
on "Opei-ation Petticoat," he
Rerelease

. . George
. . Twentieth
*^o(lcfMiw^ ^cfint
'Summer and Smoke' Set
For Hal Wallis Slate
Hal Wallis will go ahead with filming
plans on Tennessee Williams' early play.
"Summer and Smoke." To wit, he has
signed Geraldine Page and Laurence Harvey
to headline the cast and Peter Glenville
to direct, placing it on a December
schedule at Paramount. The role is a repeat
for Miss Page, who won critical acclaim
on the New York stage in it several
years ago. She tested for the film role
some time ago and was enthusiastically acclaimed
both by Wallis and author Williams,
in whose "Sweet Bird of Youth"
she is currently winning critical plaudits
on tour after winning top dramatic awards
in the same role on Broadway earlier.
"Summer and Smoke" will mark the
first assignment for Harvey under his
multiple-picture contract with Wallis.
Signed last December, it extends over
several years.
Eight Top Story Purchases
Announced Last Week
Eight important story buys were announced
for last week, headed by the revelation
that the Mirisch Co. had purchased
Lillian Hellman's dramatic hit Broadway
play, "Toys in the Attic," which has the
distinction of being the only smash hit of
the current Broadway season. It is also
Miss Hellman's first play in some nine
years and ranks for this reason alone as
an unusually strong bid for theatrical publicity
value. In making the announcement.
Harold Mirisch, president of the independent
company, said the film will be a vehicle
for William Wyler to produce and direct
as a United Artists release. It is not planned
until the 1961 slate, though advance
preparations undoubtedly will be under
way long before then.
Purchase of "Toys in the Attic" follows
a pattern set earlier by the Mirisch Company
that indicates strong interest in top
Broadway stage vehicles as motion picture
material. The firm is currently at work
on "West Side Story" and "Two for the
Seesaw" is scheduled to go before the cameras
late this year.
One of the remaining six stories purchased
is in no way hampered by labor
was made by Universal-
problems, since it
International, the only major company to
have signed with SAG. The company has
bought Clair Huffaker's unpublished novel,
"Seven Ways Prom Sundown," as Audie
Murphy's next starring vehicle. Gordon
Kay will produce and production is slated
for early in May as one of the commitments
under the pact between U-I and
Gordon Kay and Associates. The screenplay
already has been written by Huffaker
. Pal has bought "Lost
Eden," a South Seas adventure novel by
Paul McGinnis, and plans to film it in the
Fiji Islands . Century-Fox
has secured both the global screen rights
and U. S. stage rights to "Trap for a
Man," Robert Thomas suspense melodrama
— By IVAN SPEAR
. .
. .
which is a current Paris stage hit. and
will set it as both a film and stage project.
The new title of "Trap for a Solitary Man"
will be used Producers Russell Rouse
.
and Clarence Green have added "No Time
Like the Future" by George Scranton to
their backlog of vehicles for star Mike
Connors, who is under contract to them as
star of their "Tightrope" series, as well as
for feature films Mort Sahl continues
plans for his
. . .
own company and, to wit,
has added a second film to his stockpile,
"We Sing, Tomorrow," by Earl Pelton.
The story is of a song and dance man, a
Broadway musical star and the girl he left
at home . TV star Robert Culp plans to
go into independent featui'e production
with a recently purchased property—Hall
Caine's "The Manxman." He would star
in the film on the Isle of Man . . . Alan
Ladd's Jaguar Productions has optioned
"Six Steps to Freedom," a novel by Horacio
Alban, as a Ladd starring vehicle. A story
of a South American country's fight for
independence, it is expected to be placed
on Jaguar's Warner Bros, schedule.
Expect Ne'w Studio in Rome
To Be Ready Next Year
Among the more dire predictions emanating
from several sources in view of the
current labor situation in Hollywood is
the fear that a prolonged strike could
permanently affect the U. S. film capital
to the degree that the center of international
motion picture production that
Hollywood has enjoyed could well move to
foreign shores. With this in mind, it was
significant to note the announcement from
Italian producer and film magnate Dino
De Laurentiis that a new studio, which he
has had in preparation for some time, is
expected to be completed in Rome early
next year.
De Laurentiis, who has recently jetted
back and forth between Hollywood, New
York and Rome on behalf of his Academy-
Award nomination "The Great War," as
well as an expansive future production
schedule, calls the new studio, "The most
modern picture studio in the world." It will
include seven fully equipped sound stages
and will have the latest technical equipment
to make motion pictures.
De Laurentiis has announced plans to
film 13 pictures this year and has already
set definite commitments for several of
them, including "Love on the North Seas."
Ernest Borgnine-Earl Holliman starrer. He
also has "Barabbas," "The Two Colonels."
and "The Four Dolls" slated and on a trip
here this week is to bring "Under Ten
Flags" with him for Paramount distribution.
Edmund Grainger to Film
Olympic Games Story
Metro-Goldwyn-Mayer studio head Sol
C. Siegel, taking advantage of the publicity
values abounding in world attention
to the forthcoming 1960 Olympic Games
in August, has dusted off the Laslo Vadnay
original story, "And Seven From America,"
which was purchased several years ago.
and given it to Edmund Grainger for upcoming
production.
The story is an exciting yarn of the
sports world and concerns the Helsinki,
Finland Olympic Games of 1952 as well
as the first Olympiad held in Athens.
Greece in 1896. It is based on a true incident
when a young Greek shepherd sold
newspapers in Athens to obtain money for
a ticket to the Games and eventually won
the marathon to become a national hero.
U-I Schedules Four Films
To Roll in Five Weeks
Universal-International is budding on
the largest production crop in some time,
with plans to roll four features in the next
five weeks. "Midnight Lace" was scheduled
to begin on Monday i21i, "The Grass Is
Greener" to go on April 4, "The Day of
the Gun" has an April 18 starting date
and "The Great Impostor" is poised for
April 25.
A PAIR OF FORTHCOMING FEATURES— Shooting simultaneously at the
Amco Studios, home of American International Pictures, were "Girl on Death
Row," being produced by Richard Bernstein, and "Fall of the House of Usher,"
which Roger Gorman is producing-directing. In the photo at the left (1. to r.)
are three cast principals of "Death Row," Debra Paget, Lionel Ames and Juli Reding,
flanked by George Waters, at left, who wrote the screenplay, and Bernstein.
Photo at right was taken on the set of "Usher," showing Myma Fahey, Mark
Damon and Vincent Price of the cast, with Corman. Both films are scheduled for
June release through AIP.
BOXOFFICE March 28, 1960 15

Eastern
A ^cfi^nt
H N INTERIM report from Britannia Film
Distributors. Ltd.. set up by Steven
Pallos, indicates that this company, whose
activities over here are carried on in association
with British Lion, has a sizeable
share of independent film product being
released in Great Britain and the world.
No fewer than seven major features have
been made or distributed by Britannia
which is less than a year old. The lineup:
"Subway in the Sky." with Van Johnson
and Hildegard Neff. for which they own
the Eastern Hemisphere rights: "Jet
Storm." with Richard Attenborough. Stanley
Baker, and Diane Cilento. an aerial
drama, is a wholly-owned world distribution
motion picture: "The Treasure of San
Teresa," with Eddie Constantine and Dawn
Addams. an adventure story, is another
wholly-owned release for the world, except
for the continent of Europe: "Expresso
Bongo," a comedy with music about Soho.
with Laurence Harvey and Sylvia Syms
(world distribution): "City of the Dead,"
with Christopher Lee and Betta St. John,
i
a horror film Hemisphere distribution
rights): "Foxhole in Cairo." with
James Robertson Justice, and Albert Lieven,
an open-air wartime film ) English
speaking rights): "Hands of Orlac," another
horror subject, to be made at Shepperton
Studios, covers the latest feature
sponsored by Britannia. Many other properties
are now being considered for production
in the near future.
• • *
Further casting news was announced
last week by Warwick's Irving Allen and
Cubby Broccoli for the 70mm Technicolor
subject. "The Trials of Oscar Wilde."
Heading the cast is Peter Finch as Wilde,
with James Mason as Edward Carson, the
prosecuting attorney: John Frazer, as Lord
Alfred Douglas: and Nigel Patrick as Sir
Edward Clarke, the defending attorney.
The film will be made at Associated British
Studios, Elstree. Directed by Ken Hughes,
who also wrote the script.
• * •
J. Lee Thompson is to direct Carl Poreman's
"Guns of Navarone" for Columbia
release. He left last week for the Greek
Island of Rhodes, where he takes over from
Sandy MacKendrick. who relinquished the
picture for health reasons. Thompson virtually
takes over the picture from the
beginning. Shooting so far has been confined
to linking or establishing shots and
sequences with doubles. None of the principal
cast, headed by Gregory Peck. David
Nivcn. Anthony Quinn and Stanley Baker,
has yet been before the cameras.
• • •
A new production team hit the headlines
last week and received the biggest avalanche
of praise from Fleet Street that any
company has had for many months. The
team consisted of Richard Attenborough.
Bryan Forbes. Guy Green. Michael Craig
and Richard Gregson. who have formed
Beaver Films to make their first movie,
"The Angry Silence," a highly dramatic
story of a factory worker who is sent to
Coventry by his mates for not joining in
By ANTHONY GRUNER
a politically inspired strike. Richard Attenborough
plays the worker and he and
Michael Craig, the two leading male stars
in the picture, deliver terrific performances.
The script was written by Forbes,
based on a story by Gregson. Producers of
"The Angry Silence. " which has opened
up to big business at the Plaza Cinema,
were Attenborough and Forbes. British
Lion, who has given this new production
team every possible cooperation and facilities
to go ahead with an unusual subject,
has high hopes that the Beaver team
will follow up "The Angry Silence" with
many more projects.
Woodfall Film Productions, the John
Osborne-Tony Richardson-Harry Saltzman
production group who has just concluded
"The Entertainer." toplining Laurence
Olivier, has started filming Alan Sillitoe's
novel. "Saturday Night-Sunday Morning"
for Bryanston. It is the first feature film
to be directed by Karel Reisz whose "We
Are the Lambeth Boys" won lavish praise
from British critics and a prize at the
Venice Film Festival. Says producer Harry
Saltzman: "We are taking a chance in
making a film without star names. But
casting must be right. It happens that
those who are right are mostly unknown."
Albert Finney, praised by the critics for
his Teddy-Boy-makes-good role in the
current London musical. "The Lily White
Boys"—as for his Shakespearean performances
at Stratford-on-Avon—has the lead
as Arthur Seaton. a convention-smashing,
working-class Don Juan, who works as a
machine operator, and revolts against the
squalor and monotony of life In a grimy
Midlands suburb by living louder and
faster than anyone else. Shirley Ann Field
is the girl who changes Arthur's mind
about some of those conventions he despises—notably
marriage. Rachel Roberts,
who is appearing in "A Clean Kill" at the
Duchess Theatre. London, is the unfaithful
wife of Arthur's workmate. Sillitoe's novel
was recently welcomed by critics over here
as a uniquely true picture of industrial
working-class life from the pen of a working-class
writer.
• • •
Dirk Bogarde. who has just finished
making a picture for Columbia, based on
the life stoiT of the composer Lizst, returns
to Pinewood Studios and the J. Arthur
Rank banner, with his next production.
"The Singer. Not the Song." which
will be directed by Roy Baker, who was
responsible for "A Night to Remember."
based on the Titanic disaster. Costarring
with Bogarde is Mylene Demongeot. who
was last seen In the Rank comedy. "Upstairs
and Downstairs." The script Is by
Nigel Balchin and based on the Audrey
Erskine Lindop best-selling novel, which
deals with the story of a Roman Catholic
priest and his clash with a local bandit
who holds the locality in a brutal grip.
Bogarde's last picture for Rank was "The
Wind Cannot Read," directed by Ralph
Thomas, and one of the seven sold by the
Rank Group to 20th Century-Fox for U.S.
distribution.
Zenith Int'l to Have
3 Releases in 1960
NEW YORK—Zenith International's two
acclaimed French pictures. "The 400
Blows" and "The Lovers," both opened in
New York late in 1959 but will receive their
greatest number of U. S. art house bookings
during 1960, according to Daniel FYankel.
president of Zenith. A third FYench picture.
"Hiroshima. Mon Amour." wall open
in New York in the late spring. Frankel
said.
"The 400 Blows," which completed an
18-week run at the Mne Arts Theatre.
Manhattan. March 20, moved over to the
Art Theatre the following day to continue
its New York first run. "Blows" is still
i-unning in Chicago, Baltimore, Minneapolis
and Boston and will open in Philadelphia.
Detroit. San Francisco and other key
cities in the next few weeks. "The Lovers,"
which completed a 21-week run at the
Paris Theatre, Manhattan, March 20,
moved to the Apollo Theatre March 23.
This picture had a recordbreaking fivemonth
run at the Plaza Theatre, Washington,
D.C.. is still running in San Francisco.
Philadelphia and Boston and will
play in over 100 key cities in 1960. Frankel
said.
"The 400 Blows" also received an Academy
Award best original story and screenplay
nomination for 1959.
Steve Broidy to Europe
For Warner-Pathe Meet
NEW YORK—Steve Broidy. president of
Allied Artists Pictures Corp.. left for London
after a week in New York conferring
with homeoffice executives on release
plans for "Pay or Die," "Sexpot Goes to
College," "Bluebeard's Ten Honeymoons"
and "Raymie," all completed pictures for
spring release.
In London. Broidy. who was accompanied
to Europe by Norton V. Ritchey. president
of AA International Corp.. will address the
sales convention of Warner-Pathe. Ltd.,
AA distributor in Great Britain. Later, the
two AA executives will visit Prance and
Italy to hold meetings w'ith AA distributors
there.
MGM to Handle Reissue
Of 'The Bishop's Wife'
LOS ANGELES—Metro-Goldwyn-Mayer
will reissue the 1947 Samuel Goldwyn
"The Bishop's Wife," originally distributed
by RKO. The activity marks the first time
MGM has been involved in a re-release
outside its own organization.
Cary Grant, David Niven and Loretta
Young star in the film. RKO's rights to
it expired in 1955. It will be returned to
theatres as part of a tandem with Goldwyn's
"Guys and Dolls." which was distributed
earlier by MGM.
Spiegel Film Rated High
NEW YORK — The Film Evaluation
Board of West Germany has given Sam
Spiegel's "Suddenly, Last Summer" its
highest cultural classification, according to
Columbia, its distributor. The classification
reduces the admission tax when the film
is exhibited.
16 BOXOFFICE :: March 28, 1960

Big Promotion Drive
Backs Oscar Telecast
NEW YORK—The weekend deadline for
entries in the Academy Awards voting for
the cherished Oscars found public interest
nationally in the April 4 event approaching
that of Hollywood, which has more
personal reasons for speculation. Fleports
coming in from all over the U. S. and
Canada indicate that on the evening of
the event a great majority of television
and radio sets will be tuned in to the National
Broadcasting Co. broadcasts.
Never before in the history of the industi-y—^and
this wUl be the 32nd award
of Oscars by the Academy of Motion Pictm'e
Ai'ts and Sciences—has public interest
been stepped up to such a degree.
Behind that intensity of public interest is
a
story.
Motion picture men are recognized as
specialists in promotion. In this instance,
it is agreed that they have outdone themselves.
Their manifold activities, organized
into selected channels, have been directed
at the public through a system of
cooperative effort that has demonstrated
what can be accomplished when there is
a will to work together for a conunon
cause.
Hollywood and New York, cooperating
to the nth degree, have flooded all comm.unications
media with interest-arousing
news about the Oscar event. Radio, TV,
newspapers and other publications have
been enlisted in the dissemination of the
news to the public. But, perhaps, most effective
of all has been the promotional
contributions of exhibitoi-s. Those who
have followed the development of the
campaign say that exhibitor promotion
has been a major factor in arousing public
interest.
Hollywood and New York promotion
sr>ecialists divided responsibilities. John
C. Plinn headed a studio publicity committee
with the able assistance of Duke
Wales. Part of their work was channeled
through the public relations firm of
Harshe-Rotman.
The eastern or New York group has
gone in more for exploitation and promotion.
It claims to have indulged in
three times as much planning as in the
past, and that the results on Oscar evening
will show it. The conunittee has
assisted the coast in placing coast releases
in eastern publications. It has laid great
stress on TV promotion until now it can
be said that every TV station that will
present the April 4 telecast will herald it
with trailers.
The active group in New York is the
Advertising and Publicity Directors Committee
of the Motion Picture Ass'n of
America, assisted by Taylor Mills of the
MPAA information unit and Harry K.
McWillams as coordinator. To assm-e the
utmost efficiency, its work was split up
and assigned to four coordinating groups
by Silas F. Seadler, MPAA committee
chairman.
Philip Gerard of Universal-International
heads the publicity committee, Rodney
Bush of 20th Centui-y-Pox, the exploitation
committee, Robert Ferguson of Colimibia,
radio and TV, and Martin Davis of Paramount,
advertising.
The Council of Motion Picture Organizations
also has been cooperating.
Johnston Tells Parents They Must
Guide Children's Movie Viewing
NEW YORK—There are dangers in the
use of censorship as a means of controlling
the output of motion pictures, Eric Johnston,
president of the Motion Picture Ass'n
of America, warned U. S. parents this
week.
Speaking before a conference on the
Impact of Mass Media on Children and
Family Life, sponsored by the Child Study
Ass'n of America, Johnston urged parents
"to accept the responsibilities of freedom
rather than seek refuge in state-established
standards of truth and falsehood, goodness
and evil, and wisdom and folly."
He called censorship "negative" and declared:
"It cannot give us what we need.
On the other hand, it would be an open
invitation to the fast-buck producers who
cater to the lowest common denominator
of public taste. It would be an open invitation
to them to go as far as the law allowed."
He called on parents to help their children
choose motion picture entertainment
"just as we help them to discriminate
among books and music and art and all the
other experiences of life.
"They need to know the reasons, the
basis, for making good choices—the reasons
for seeking the good and ignoring the bad.
They need our firm and confident guidance,"
he declared.
He described the motion picture industry
as more "selective and discerning" today
than ever before, and characterized
changes as part of a "growing-up process"
which had been forced upon it by the great
inroads made on the movie audience by
television.
He pointed out that Ma and Pa Kettle,
Andy Hardy, Dr. Kildare and their serialized
successors have largely gone to television
and "TV has inevitably become the
large-scale entertainer, providing its fare
for all ages, from toddlers of two to their
elders at 80, all gathered around the home
sets with no effort, no exertion and no boxoffice.
"Thus." he commented, "TV brought
change to the movies and the moviegoers."
The film industry has met this challenge
by becoming a much more selective
medium than it has in the past, hs declared.
He urged parents to understand the
new situation in which the industry finds
itself, and said they should welcome the
growing-up process and the ability of the
screen to deal with broader and more
varied and more mature subjects than in
the past, because "it has resulted in more
fine motion pictures than during any previous
period in Hollywood's history."
Television programs, rather than motion
pictures, received the severest criticism
from speakers at the conference—the excessive
violence in particular.
another UoT one
for summer
from 3J)KlQ\v7@ag^tg
BOXOmCE March 28, 1960 17

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs i;;
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings ore added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the grots rating above or below that mark. (Asterisk * denotes combination bills.)

Albany Tent Honors
Samuel Rosenblatt
ALSANY—Samuel E. Rosenblatt, who
served two terms as chief barker of the
Albany Variety Club, was showered with
praise for his service to the organization
and to the underprivileged boys attending
Summer Camp Thacher at the Tent 9
annual dinner dance Saturday (19) in the
ballroom of the Sheraton-Ten Eyck Hotel.
Speakers were: District Attorney John T.
Garry 11, Democratic State Chairman Michael
H. Pendergast. Haverstraw; Chief
Barker Jack Olshansky, and former Chief
Barker Jules Perlmutter.
A letter from Mayor Erastus Corning,
commending Rosenblatt's charitable work
and the Club's service to the community,
was read by Garry.
Among telegrams of congratulations
read were those from Charles A. Smakwitz,
an ex-chief barker and now Stanley
Warner zone manager in Newark, N. J.,
and Harold Gabrilove, a former chief
barker, and Mrs. Gabrilove.
Saluted for their invaluable aid to the
Variety Club were: Gene Robb, Times-
Union Publisher; Gerald H. Salisbury,
former managing editor, Knickerbocker
News; Albert Bearup, managing editor,
Times-Union, and Charles L. Mooney,
Knickerbocker News, managing editor:
Bearup and Mooney being cochairmen of
the Heart Fund.
Former Chief Barker Jules Perlmutter
introduced Toastmaster Al Kellert (chief
barker several years ago ) . On behalf of the
260 men and women present, KeUert presented
Rosenblatt with a traveling bag as
the honor guest leaves April 15 for a sixweek
ti'ip to Europe and to Israel.
Lou Saxton, a comedy howl, and Lynn
Bui-ton, songstress, furnished the entertainment.
The Johimy Costas orchestra
played for dancing.
Marvin Samuelson Takes
Important Dipson Post
BATAVIA, N. Y.—Mai-vin E. Samuelson
assumed his new duties as buyer and
booker for Dipson Theatres Monday (21),
filling the vacancy created by the death of
Andrew O. Gibson.
Samuelson, 47, has been in the Pittsbm-gh
district office of the Stanley Warner
Management Corp. as buyer and booker
since 1950. A native of Detroit, he was
educated in Cleveland and began his motion
pictiu-e career as an usher in Cleveland
in 1930. He became assistant manager
of a theatre two years later, moving
to Portsmouth, Ohio, in 1935 for his first
management experience.
Retm-ning to Cleveland, he supervised
the opening and became manager of a de
luxe theatre in suburban Shaker Heights.
In 1939, he became film booker and assistant
buyer in the Cleveland district office
of Warner Bros. Theatres. After 2 '/a years
in the Marine Corps, he returned to that
position.
Successively, Samuelson has worked independently
for Warner Bros, in Buffalo,
Cleveland, Cincinnati and Pittsburgh exchange
areas.
William Dipson. president of Dipson
Theatres, termed Samuelson's new position
with the circuit as "the most important in
our organization."
Continental to Coproduce
With Wolf Mankowitz
NEW YORK—British writer Wolf Mankowitz
and Peter Sellers, popular British
star, have signed a coproduction deal with
Walter Reads jr., center, talks with
Wolf Mankowitz at a press conference
while Irving Wonnser looks on.
Continental Distributing, Inc., under which
two pictures will be produced by Mankowitz
and Sellers for distribution by Continental.
Walter Reade jr., chairman of the board
of Continental, and Irving Wonnser, president,
said their company was participating
in the financing but would not reveal to
what extent. Reade said Continental would
continue to participate in the financing of
pictures, both here and abroad and expected
to have ten or 12 pictm'es dm'ing the
year. Continental already has about
$3,000,000 invested in production, he said.
The two pictm-es to be made by Mankowitz
and Sellers will be "The Memoirs of a
Cock-Eyed Man," to be shot on location in
Morocco in color, and "The Man Wlio Corrupted
America," on which location shooting
will be done in New York.
Mankowitz is the author of "The Long
and Short and the Tall," "The Bespoke
Overcoat" and "Expresso Bongo." Sellers
stan-ed in "The Mouse That Roared" and
in the soon-to-be-released "The Catbird
Seat."
Fund for Republic Report
Raps Toll TV Arguments
NEW YORK—Both sides in the controversy
over toll TV have indulged in such
exaggerations and misrepresentation that
it has become im.possible for either the
public or the Federal Communications
Commission to reach intelligent conclusions,
according to a report published by
the Center for the Study of Democratic
Institutions, an activity of the Fund for
the Republic.
Robert W. Horton, former newspaperman
and public relations official for various
federal agencies, wrote the report,
which is titled "To Pay or Not to Pay."
He criticized both the networks and the
proponents. Discussing talk about service
fees of from $100 to $120 a year, he said
that "it is reasonable to believe that fees
of a nickel or a dime would finance programs
that even the most prosperous
sponsor under existing conditions could not
afford." However, he was less critical of
the statements of proponents.
Sheldon Gunsberg
Assistant to Reade
NEW YORK—Sheldon Gunsberg, vicepresident
of both Walter Reade, Inc., and
Continental Distributing,
Inc., has been
named executive assistant
to Walter
Reade jr., executive
of both companies.
In his new capacity,
Gunsberg will assume
added responsibility
and authority
in the administration
of the over-all policy
of the organization,
according to
Sheldon Gunsberg
Reade jr.
"Walter Reade, Inc., has grown considerably
in the past several years and now
encompasses exhibition, distribution and
production in the motion picture industry;
catering, concessions and restaurants, plus
real estate, financing and other diverse
operations. In his capacity as vice-president
in charge of advertising and publicity
of both Walter Reade, Inc., and Continental
Distributing, Gunsberg has worked
closely in all of these areas," Reade jr.
said.
Gunsberg joined the Reade circuit as
general manager of special theatre interests
and director of advertising and
publicity of Continental six years ago. In
1955, he was named director of advertising
and publicity of the Reade circuit and,
in 1956, became vice-president of both
the circuit and its distribution affiliate.
He entered the industry in 1945 as a publicist
for 20th Century-Pox. He later spent
two years as a field representative for
United Artists and then joined Universal-
International in 1948 for the roadshow engagements
of "Hamlet." A year later, he
became assistant to Jeff Livingston, then
director of advertising and publicity for
the Rank pictm-es released through Universal.
TV's Block Booking Trial
Reaches Its Third Week
NEW YORK—The government continued
its parade of witnesses during the week in
its attempt in Federal District Court to
prove its charges of block booking in the
sale of featmes to television by six film
distributors.
Among the early witnesses for the government
were Charles McDaniels of station
WHAS-TV, Louisville; George Paterson,
WAVE-TV, Louisville, and Jack Harris,
KPRC-TV, Houston. McDaniels and
Harris testified as to relationships with
United Artists and MGM-TV and Paterson
discussed dealings with UA. Irwin
Abeloff of WXEX, Petersburg, Va., corrected
earlier statements he had made
about MGM. Sam Gifford of WHAS,
Louisville, said on cross-examination, he
was satisfied with a deal he made for
films from the Loew's library.
The other defendants are C & C Super
Corp., Associated Artists Productions, National
Telefilm Associates and Screen
Gems. The trial was in its third week.
Maurice Chevalier will sing several
favorite songs in Columbia's "Pepe."
BOXOFFICE March 28, 1960 E-1

Broadway First Runs
On Snowy St. Patrick's Holiday
NEW YORK—Business at the Broadway
first runs remained at an even level except
for a disappointing St. Patrick's Day.
which brought snow instead of expected
moviegoers with the result that the extra
matinees at the two-a-day runs were off.
Thus both "Ben-Hur." in its 18th week at
Loews State, and "Can-Can." in its second
week at the Rivoli. were down slightly
from the complete capacity of the preceding
week. "Scent of Mystery." in its
fifth week of two-a-day at the Warner,
was higher than the preceding week.
Of the new Broadway pictures. "A Touch
of Larceny" had a strong opening week at
the tiny Normandie but another Paramount
picture, "Heller in Pink Tights,"
was just fair in its opening week at the
much larger Capitol. Another Ingmar
Bergman film, "A Lesson in Love," had a
fine opening week at the Murray Hill.
Among the holdovers. "Seven Thieves"
was strong in its second week at the Paramount:
"Our Man in Havana" continued
big in its eighth week at both the Forum
on Broadway and the east side Trans-Lux
52nd Street; "Suddenly, Last Summer"
continued to draw patrons attracted by the
ads proclaiming two Academy Award nominees
in its 13th week at both the Criterion
on Broadway and the east side Sutton,
and "Home From the Hill" was good
in its third week at the Radio City Music
Hall. Most of the other Broadway films
were off, especially "The Wind Cannot
Read," which had a mild second week at
the Roxy with its greatly reduced prices.
Except for the reissue of "The Glenn
Miller Story," which opened Tuesday i22)
following a smash 14-week run for Harry
Belafonte in person at the RKO Palace,
the openings in Manhattan were all foreign-made
art hou.se pictures, headed by
the Soviets "The Cranes Are Flying" at
the Pine Arts, which followed an 18-week
run for "The 400 Blows."
The holdover foreign films which con-
WAHOO it
th«
ideal boxoffice attraction
to Increase business on your
"oflF-nlghts".
Write todoy for complete
details.
Be sure to give sealing
or car capacity. ^
HOllYWOOD AMUSEMENT
CO.
3750 Oaklon St. SkokU, Illinois
Good Except
tinued to good business were headed by
"Rosemary," in its ninth w-eek at the
Beekman; "Black Orpheus," in its 13th
week at the Plaza, and "The Mouse That
Roared," in its 21st week at the Guild.
(Average Is 100)
Astor—On the Beach (UA), Uth wk 120
Art— ivon tlic Terrible (Jonus), moveover, 9tti wk. 100
Boronet—Tiger Boy (Confl), 14thi wk 120
Beekmar.— Rosemary (F-A-W), 9tt> wk 145
Capitol— Heller in Pink Tights (Pora) ..!!!!!!!! 1 35
Criterion— Suddenly, Lost Summer (Col), 1 3ttl wk UO
DcMille— Behind the Grcot Woll (Cont'l-Aroma-
Ramo), ) 5tfT wk
] iq
Fine Arts—The "100 Blows iZcnitti), 1 8tti wk. . . 1 25
Forum—Our Mon in Hovano (Col), 8th wk 140
5th Avenue—The Mogicion (Jonus), 30th wk. ..115
55th Street—Oeoth o» o Solesman (Col); The
Four-Postcr :Col), reissues 110
Guild—The Mouse Thof Roared (Col), 21st wk. 125
Little Cornegie— Ikiru (Brandon), 8th wk 130
Loew's State—Ben-Hur (MGM), 18th wk. of
two-a-doy 190
Murray Hill—A Lesson in Love (jonus) .'.'.175
Normandie—A Touch of Larceny (Poro) ...!!! 165
Polace—The Glenn Miller Story (U-l), reissue,
opened 3/22.
Paromount—Seven Thieves (20th-Fox), 2nd wk. 150
Pons—The Lovers (Zenith), 2Ist wk..,. 110
Plozo— Block Orpheus (Lopcrt), Uth wk 130
Rodio City Music Hall—Home From the Hill
(MGM), plus stage show, 3rd wk. 125
Rivoli—Can-Con (20th-Fox), 2nd wk. of
two-o-doy
1 85
Roxy—The Wind Cannot Rood (20fh-Fox),
2nd wk
] 10
Sutton—Suddenly, Lost Summer (Col), li3tti wk 120
Trons-Lux 52nd St.—Our Man in Havono (Col),
8th wk 140
Victoria—Some Like It Hot (UA), A Hole in
the Heod (UA), reissues 120
Worner— Scent of Mystery (Todd), 5th wk. oiP
two-o-doy
] 40
World— Port of Shame (Times), The RespecHul
Prostitute (Times), reissues, 3rd wk 115
'Home From the Hill'
Well-Received in Buffalo
BUFFALO— "Ben-Hur" was doing capacity
business at Shea's Teck, where it hit
500 per cent. Seats are reserved and prices
range up to $2.75. "Who Was That Lady?"
held up well in its third stanza in the
Center, as did "Toby Tyler" in its fifth in
the Cinema. "Home From the Hill" in the
Buffalo doubled its average.
Butfalo— Home From the Hill (MGM) 200
Center- Who Wos Thot Lady? (Col), 3rd wk 125
Century— A Dog of Flanders (20th-Fox) 100
Cinema—Toby Tyler (BV), 5th wk 130
Lotoyette—Some Like If Hot (UA); A Hole in
the Head (UA), reissues 120
Paromount—Heller in Pink Tights (Pare)! . 105
Tock—Ben-Hur (MGM), 2nd wk 500
'reeling' Is Impressive
First Baltimore Week
BALTIMORE—Except for weekend business,
current grosses in most first-run locations
barely were average. However,
"Once More, With Feeling" scored a strong
first week and "Who Was That Lady?"
was quite satisfactory as a holdover. Advance
sales are brisk for
to open Tuesday 1 29 1
"Ben-Hur," due
Century—This Rebel Breed (WB) 95
Charles—Once More, With Feeling (Col) !!.!!.! !200
Cinemo— Premier May (Cent I)
, ,\ 90
Five West—Time's Punctured Romance (Cont'l)
reissue '
90
Hippodrome- Who Was That Lady.' Col), 2r>d wk. 150
Little—The Mouse Thot Roored (Col), 1 3tf) wk 85
Maytoir—Windiommcr (NT&T), 5fh wk 130
New—Our Mon in Havana
Ployhouse—
(Col), 2nd wk 125
Block Orpheus (Lopert), 2nd wk...!.140
Stonton—Sink the Bismarck (20th-Fox), 2nd wk 100
Town—On the Bcoch (UAi, 7th wk.. .
85
Recommended for
Adults
NEW YORK—"Chance Meeting," Paramount
picture, has been recommended for
adults by the Protestant Motion Picture
Council.
TO OBSERVK BIRTHDAY— Setting
plans for the national obseirance of
Hans Christian .Andersen's 15 5th
birthday on .April 2 in connection with
the release of L'niversal-International's
"The Snow Queen" arc the Danish
ambassador to the United States, His
Excellency Knuth-Winterfeldt and
Philip Gerard, eastern advertisingpublicity
director of Universal Pictures.
Gramercy Theatre Reopens
After Being Refurbished
NEW YORK—The Gramercy Theatre,
one of the Rugoff and Becker chain of
Manhattan art houses, reopened Wednesday
< 23 with a return run of two Ingmar
I
B?rgman films. "Smiles of a Summer
Night" and "The Seventh Seal." first
shown in New York art houses in 1958.
The Gramercy was closed temporarily
from midnight March 20 to be redecorated,
with new seating and carpeting, at an expen.se
of $60,000. The interior and architectural
design was the work of James
McNair and Ben Sclilanger. the same team
that recently designed the new Rugoff
and Becker Murray Hill Theatre. The
Gramercy was originally opened in 1937.
Music Hall Easter Show
With MGM's 'Daisies'
NEW YORK—"Please Don't Eat the
Daisies." MGM picture starring Doris Day
and David Niven. will open at the Radio
City Music Hall March 31 as the theatre's
Easter attraction, following a four-week
run for MGM's "Home Prom the Hill."
"Daisies" will be accompanied by the
Music Hall's annual Easter stage pageant,
the 27th since the theatre opened in December
1932. The stage show wiU be the
theatre's 501st and the 500th in which
the celebrated Rockettes have been featured,
the dancing group having missed
one show in 1937 when they appeared at
the Pari.s Exposition.
Jazz Film at Two Theatres
NEW YORK— -Jazz on a Summer's
Day." produced and directed by Bert
Stern at the Newport Jazz Festival, will
open March 28 at two New York art theatres,
the 55th Street Playhouse and the
Fifth Avenue Playhouse. Filmed in color
in four days by six cameras, the feature is
being distributed by Galaxy Attractions,
Inc.
United Artists Television Investments.
Inc. has purchased all of the stock of the
Ziv Television Programs. Inc.
E-2
BOXOFTICE March 28. 1960

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BOXOFFICE :: March 28, 1960
E-3

B RO AD \N A\
J^ORTON SPRING, president of MGM
International, is back in New York
after a two-day visit at the MGM studios,
which climaxed his six-week trip around
the world in connection with the global release
of •Ben-Hur." The picture is playing
in London and will next open in Tokyo
March 30. Howard Strickling. vice-president
in charge of advertising and publicity,
and Morgan Hudgins of the studio
staff are also here following a Chicago
meeting with "Ben-Hur" press representatives.
William Wyler, director of "Ben-
Hur." left for Hollywood to attend the
"Oscar" presentation April 4. * * * Maurice
Binder is here from London, where he
designed the advertising campaign and
main titles for Stanley Donen's "Surprise
Package" for Columbia.
Executives bound for Eui-ope include:
Harry Goldberg, director of advertising
and publicity for Stanley Warner, who left
March 19 on a combined business-vacation
trip to Copenhagen, Vienna, Rome, Paris
and London; David A. Lipton, Universal
vice-president, who left for London for the
start of filming of "The Grass Is Greener,"
to star Gary Grant, Deborah Kerr and
Robert Mitchum: Ned Mann, associate
producer of Michael Todd jr's "Scent of
Mystery," who will visit producers interested
in leasing the Todd-AO 70mm process:
Samuel Goldwyn, producer of "Porgy
and Bess," who left with Mrs. Goldwyn
for Munich, where the picture will have
its first European showing April 1. and
Ray Harryhausen, expert in the new
SuperDynamation process, who will start
work on Charles Schneer's "Mysterious
Island" for Columbia in London.
f
Lee Remick, who completed "Wild River"
for 20th Century-Fox. left March 21
for a two-week Caribbean ciniise with her
husband, TV director William CoUeran,
who Is recovering from an automobile accident.
• • • Maria ScheU, who just completed
MGM's "Cimarron" in Hollywood, is
in New York to begin rehearsals for the
TV production of "Ninotchka." playing the
role made famous by Garbo. • • Mary
Ure, with "Sons and Lovers" completed
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E-4
for 20th-Fox in London, is in New York
for rehearsals of "Duel of Angels," the
Broadway play in which she will costar
with Vivien Leigh. • * • Judy Holliday is
also in New York after completing "Bells
Are Ringing" for MGM in Hollywood and
Laurence Harvey, who flew to California
when filming on "Butterfield 8" was interrupted
by the strike, returned east
Wednesday i23» for "I've Got a Secret"
on CBS-TV.
Darryl F. Zanuck, producer for 20th-
Fox. returned to Paris Tuesday i22) after
bringing the print of his "Crack in the
Mirror" to the U. S. • * • Fi-ed Kohlmar,
producer of "The Last Angi-y Man" for
Columbia, left for London to attend the
Royal Command performance of his piclure.
* • * Ainold M. Picker, United Artists
vise-president, flew to Paris Monday «21)
accompanied by Ilya Lopert, president of
Lopert Films, UA subsidia*-y.
Irving Ludwig, president of Buena Vista,
got back from the coast after a week of
sales, promotion and publicity plans for
Walt Disney's "Pollyarma," while Jesse
Chinich, BV western sales head, left for
Chicago and Denver to plan the same summer
release. • • • Edward S. Feldman. international
publicity coordinator for Ray
Stark's "The World of Suzie Wong," has
returned from London, where filming is
now taking place. • * • Zinn Arthur,
executive assistant to Joshua Logan, is
back from a 13-city tour on behalf of
"Tall Story" for Warner Bros. • • * Lucien
L. Nachbur. general manager of Pathe
Cinema, France, arrived from Europe on
the United States Friday ( 25 1
w
Burt Lancaster and James Hill, producer
of the Hecht-Hill-Lancaster "The Unforgiven,"
which will open at the Capitol
early in April, are here to take i>art in
press interviews for the picture. Lillian
Gish, who is costarred will also take part
in these activities. • • * Jeff Donnell, who
will play a starring role in "Force of Impulse,"
the Gayle-Swimmer-Anthony picture
for United Artists release, and Christina
Ci-awford, daughter of screen star,
Joan, who will make her screen debut in
the film, left for Miami Beach, where the
picture is being filmed.
MPAA Discusses Strike
NETW YORK—A two-day meeting on the
Hollywood strike situation was concluded
at mid-week at Motion Picture Ass'n of
America lieadquarters when Eric Johnston,
MPAA president, and Kenneth Clark, vicepresident,
returned to Washington. No
statement was issued after the meeting.
New Post for R. L. Miller
NEW YORK—Robert L. Miller has been
made administrative assistant to Richard
Carlton, vice-president in charge of sales
of Trans-Lux Television Corp. The assignment
will permit Leo Brody to give full
time to sales activities as eastern division
manager.
More than a half-million Parisians, a
tenth of 1 per cent of the population of the
city, have seen UA's "Solomon and Sheba."
John J. O'Connor Named
Catholic Fund Chairman
NEW YORK—John J. O'Connor, vicepresident
of Universal Pictures, has been
named chainnan of
the motion pictm-e
division special gifts
unit of the Cardinal's
Committee of
the Laity for the
1960 fund appeal of
New York Catholic
Charities.
O'Connor has been
associated with the
Catholic Cliarities
fund app)eal since
John 1936, when he was
J. O'Connor
asked by Fi-ank C.
Walker, then chairman of the motion picture
division, to particiF>ate. Two years
later O'Connor succeeded to the chairmanship.
O'Connor entered the industry
in 1916. when he joined George Kleine,
then roadshowing "Quo Vadis" and "The
Last Days of Pompeii. " He was associated
with Kleine-Edison-Selig and Essanay,
with the old Pathe Co., the Peerless Booking
Corp. and RKO Film Booking Corp.
before becoming vice-president and general
manager of RKO Theatres in 1938.
He resigned from RKO in 1941 and shortly
afterward was made executive assistant to
Nate J. Blumberg of Universal.
Greenfield Again Heads
UJA Campaign in N.Y.
NEW YORK—Irving M. Greenfield of
MGM has again been elected chairman of
the motion picture and amusement division
of the United Jewish Appeal's national
campaign, which is seeking a 30
per cent increase over last year's contribution
of almost $700,000.
Industry leaders met March 18 in the
office of Barney Balaban. president of
Paramount, to plan participation in the
campaign. The local highlight will be the
annual dinner for UJA, to be held this
year May 25 at the Essex House. It will
pay tribute to a member of the division
to be identified later.
The gathering March 18 was addressed
by Shulasmith Spector, former commander
of the women's forces of the Israeli Anny.
She is now an industrial engineer and an
authority
on resettlement problems.
Among those attending the meeting were
William Brandt, Emanuel Pi-isch, William
J. German, Leon Goldberg. Arthur Israel
jr., Leo Jaffe, Malcolm Kingsberg, Harold
J. Klein, Nat Lefkowitz, Benjamin Lorber,
Han-y Mandel, Arnold Maxim, Harold
Rinzler. Burton E. Robbins, Hei-man Robbins,
Samuel Rosen, Herman Schleler,
Morton Sunshine, Samuel Schneider, Edward
Schreiber, Solomon M. Strausberg,
Adam Wachtel and Milton Weintraub.
Lion Film Joins IFIDA
NEW YORK—The membership application
of Lion International Film has been
accepted by Indep)endent Film Importers it
Distributors of America. The new member
will be represented on the IFIDA board by
Michael B. Bromhead. It is U. S. distributor
of the British feature, "I'm All Right,
Jack."
BOXOFFICE March 28, 1960

Abe Dickstein Is Elected
Head of Cinema Lodge
NEW YORK—Abe Dickstein, of 20th
Century-Pox, was elected president of
Cinema Lodge B'nai B'rith at the luncheon
at the Hotel Astor Thursday (24). The
year 1960 marks the 21st anniversary of
the founding of the organization by A. W.
Schwalberg, whom Dickstein succeeded as
president.
The twelve vice-presidents elected for
one year were: Jack H. Hoffberg, Leonard
Kaufman, Milton Livingston, Joseph R.
Margulies,
Howard Minsky, David Picker,
Sol Rissner, Cy Seymoui-, Norman Robbins,
Howard Shulman, Jack Weisman and
Rabbi Ralph Silverstein. Louis Wolff was
elected treasm-er and Leonard Rubin secretary.
Martin Levine, chairman of the nominating
committee, presided at the luncheon
in place of Schwalberg, who was present
but unable to talk because of laryngitis.
Levine also introduced the guest speaker,
Nathan C. Belth, national public relations
director of the Anti-Defamation
League of B'nai B'rith, who recently retm-ned
from a thi-ee-week visit to Germany
and Western Europe, which has had
a serious outbreak of anti-Semitic vandalism.
Also on the dais were Robert K.
Shapiro, Saul E. Rogers, and Irving H.
Greenfield, cochairmen of the nominating
committee.
The Cinema Lodge installation luncheon
will be held at the Astor April 21.
UA Names Schottenfeld
General Counsel Aide
NEW YORK—Herbert T. Schottenfeld,
a member of United Artists' legal department
since 1951, has
been named assistant
to the general
counsel of United
Artists Corp. by Seymour
M. Peyser, vicepresident
and general
counsel. He continues
as vice-president
H. T. Schottenfeld
of United Artists Associated,
Inc., having
been in charge of the
legal affairs of UA's
television operations
for the past five
years.
N.Y. Publicists Involved
In New Contract Talks
NEW YORK — The Screen
Publicists
Guild and 20th Century-Fox, United Ai-tists
and Warner Bros, have begun negotiating
new contracts for members of the local advertising
and publicity departments of the
companies. The present contracts will expire
during the second week of April. Guild
contracts with Columbia, MGM and Universal-International
are effective until
April 1961.
The guild is currently seeking a ten per
cent wage incresise, establishment of a
nine per cent health-welfare-pension fund,
higher minimum wages for all classifications,
longer vacations and changes in contractual
job-security provisions.
Dan Dailey plays a down-at-the-heels
film director in Columbia's "Pepe."
BETWEEN THE LINES
FCC Pay-TV Rules
^ATITH Telemeter launched in Canada
and indications that it will be introduced
in the United States on an experimental
basis shortly, along with at
least one other system, it might be well
to review how broadcast pay TV
can operate, as laid down by the Federal
Communications Commission in March
1959. The FCC order authorized applications
to conduct a trial operation of subscription
television with the following
limitations:
• Only one test market having four or
more TV stations on the air can be used
for a period of three years.
• No more than one subscription broadcast
can be on the air at one time in that
market, but all stations in that market
must be allowed to participate in subscription
broadcasting if they wish.
• Any television station may refuse any
subscription broadcast if it believes the
program is not in the public interest or
the price is too high.
• Any station engaged in subscription
broadcasting retains full public service
obligations and must broadcast up to fouihours
per day of non-subscription programming.
• Subscription TV receiving equipment
cannot be sold, but may be leased to subscribers.
There has been no great rush for applications
to the FCC for trial runs by U. S.
companies, but Zenith Radio Corp. has
one prepared and is about to submit it to
the FCC. Stockholders were informed that
market studies were being completed in
five major metropolitan areas, one of
which will be selected for the initial operation.
Zenith's Phonevision is an overthe-air
medium. Telemeter is a wire process.
The effect of either or both on theatre
exhibition must be watched carefully.
•
Don't Look Now
pON'T LOOK NOW, but read the following
and then try to guess when it was
written.
"Never have opportunities been greater
or more inviting to the independent manufacturers
than now. They are the source
from which must come the product on
which rests the future of every person in
the business. It is a sterling tribute to the
merits of independent production to note
that practically all of the record-breaking
releases of the last 12 months have been
made independent of program studios.
"All of this trend toward independent
productions and longer runs has its evolution,
too. It points to the day of fewer
pictures, but better pictures even than the
biggest of the successes of the season just
ended. The future will see the producing
of fewer pictures a year. Next year we
will probably have two real specials as the
maximum from each star of importance."
Well, folks, from the sound of it, it would
appear that the above was written yesterday.
But actually, it is excerpts from a
Bv AL STEEN
letter written by J. D. Williams, head of
First National, back in 1919. We'd say he
was a bit ahead of his time but he must
have had a very good crystal ball.
20th-Fox's Dynamo
TWENTIETH CENTURY-FOX can be
justifiably proud of its special edition
of Dynamo, the company's internal house
organ whose circulation usually is limited
to members of the company family. But
the one just issued has been sent to every
exhibitor in the country, giving an inside
look at the product that will be forthcoming
this year. It's not a piece of literature
that can be read at a single sitting,
but it's an interesting tome for weekend
enjoyment and futui-e reference. Vital
statistics about each picture are vividly
presented and the book is loaded with
sidelights and highlights. The big task
was in the hands of Roger Ferri who has
been turning out the Dynamo for Lo ! these
many years. But this 45th anniversary
issue, designed for company personnel and
exhibitors, is tops in a long line of achievements.
Jacon Joins Sales Force
Of Zenith International
NEW YORK—Bernard Jacon. veteran
distribution executive, has become national
sales representative of Zenith International
Film Corp. Daniel Prankel, Zenith
president, said Jacon will be the liaison
between the homeoffice and subdistributors,
and will travel widely to supplement
exchange sales activities.
Originally an exhibitor, Jacon joined
Universal in 1938 for an eight-year term.
He has been associated with the U. S. distribution
of imports as vice-president of
Lux Films and IFE Releasing Corp. More
recently, he was assistant to Arthur Sachson,
general sales manager of Distributors
Corp. of America, now Valiant.
Sherman Leaving Lopert
To Start Own Project
NEW YORK—Al Sherman has resigned,
< Leon
effective Friday
Brandt, sales
1 * , as
manager
assistant
and
to
advertisingpublicity
director of Lopert Films. Sherman
is organizing a three-theatre group
for the showing of specialized films under
the sponsorship of civic and industrial
organizations. It will not compete theatrically,
he said. A detailed announcement
will be made later.
Goldwurm to Negotiate
NEW YORK—Independent Film Importers
& Distributors of America has designated
Jean Goldwurm its representative
in negotiations with Unifrance and other
French film organizations. He is president
of Times Film Corp. He will visit Paris
shortly.
BOXOFHCE March 28, 1960 E-5

featuring
BUFFALO
\A7estern New York's leading citizens
played stand-in roles for movie stars
at an otherwise typical Hollywood opening
of "Ben-Hur" in Shea's Teck Tuesday
night 115). As searchlights swept the skies,
representatives of local government, professions,
clergy and business bustled
through the Teck lobby. Mayor Prank A.
Sedita, John P. Murphy, executive vicepresident
of Loew's, Inc.. and Edward K.
O'Shea, son of the late exhibitor "Ted"
O'Shea. were among the guests. "Ben-Hur"
is doing capacity business in the Teck.
with a special staff lining up group sales.
Edward P. Meade, general manager here
for the Loew-Shea circuit, is supervising
all "Ben-Hur" activities.
Merritt A. Kyser, former president of
the MPTO of New York, Western N. Y.
Zone, and former exhibitor in East Aurora,
discussed his memoirs of Elbert Hubbard
of Roycroft fame the other day in the
Buffalo Courier-Express. Kyser. who also
played in the Buffalo orchestra for many
years, at one time worked in the Roycroft
shops in East Aurora.
A eross estate of $176,404.24 was left by
Mrs. E. O'Shea, 63, of 46 Garden Ct., Eggertsville,
according to a state tax appraisal
on file in surrogate court. Mrs.
O'Shea died without leaving a will while
vacationing at Bay Shore, Long Island,
June 17. 1958. Her husband. Edward K.
O'Shea jr.. a pioneer in the motion picture
industry, died in 1959. Beneficiaries of Mrs.
O'Shea's estate arc two sons, Edward, Eggertsville,
and James. Lake Worth, Pla.,
and a daughter, Mrs. Patricia Ann Worthington,
Louisville.
Broad distribution of an amusement vehicle
designed and manufactured by the
Niagara Prontier system is planned under
an agreement between NPT and the Allan
Herschell Co. of North Tonawanda. The
Herschell company has been granted exclusive
sales rights in the western hemisphere
for the Niagara Viewmobile trackless
train. After more than a year of research,
NPT has designed and manufactured
five of the trains for use at Niagara
Falls by Niagara Frontier Sightseeing, Inc.
Herschell, described as the world's largest
manufacturer of outdoor amusement rides,
is a leader in the production of such devices
for parks, recreation centers and
drive-ins.
"Toby Tyler" has attracted 18.000 patrons
to the Cinema. The attraction went
into its fifth week as Manager James J.
Hayes gave out the figures on the attendance.
The Cinema seats 500.
Taylor Caldwell's best-seller. "Dear and
Glorious Physician." will be made into a
filmplay. The Buffalo author relayed this
information to local friends through Mrs.
George E. Slotkin of Eggertsville. Mrs.
Screens Towers Signs
Chicago SCREEN GLOW, INC. Boston
30 Smith Street
Poughkcepsie, N. Y.
Complete service pertaining to painting of Drive-in Theatres.
Six truclts completely eouipped to serve you.
Reference on Request
Fully Insured — Please State Screen Size
GL 4-6981 Call GR 1-4108
PRODUCER
HONORED AGAIN—
Honorable mention second prize
award was given 20th Century-Fox's
"Masters of the Congo Jungle" in the
City College of New York-Robert J.
Flaherty competition. Producer Henri
Storck, center, is flanked by Saturday
Review movie critic Arthur Knight,
right, and director of the CCNY fibn
institute, Yale WoU, as he accepts on
behalf of Leopold III, under whose
honorary presidency the attraction was
filmed. The film has received many
accolades from every comer of the
documentary field.
Slotkin is the wife of Dr. Slotkin. son of
the Buffalo pioneer exhibitor who operated
the old Olympic Theatre in Lafayette
Square.
Arthur Krolick, district manager for
AB-PT in Buffalo and Rochester; Charles
B. Taylor, director of advertising and publicity,
and Francis Anderson, AB-PT city
manager in Rochester, returned to their
desks Saturday

Col
Jack
BALTIMORE Ben Amsterdam Dies;
John G. Broumas, head of Bioumas Theatres,
and George A. Brehm, who operates
the Elkj-idge and Edmondson driveins,
were in a weekend conference formulating
future plans for the Maryland Theatre
Owners Ass'n of which they are, respectively,
president and vice-president
. . . Film star Charlton Heston was obliged
to extend his planned brief visit here to an
overnight stay when his plane was grounded
during a snowstorm. He was accompanied
by his wife and small son.
Charles A. Koerner, formerly manager
of the Avalon, has been moved
Manager
to the
Charles in the same capacity .
Sidney Nathan of the
. .
Walbrook Theatre
told police a burgler took $34 from two
vending machines.
.
The Allied Motion Picture Theatre
Owners of Maryland is currently active
with a special promotion campaign in behalf
of the forthcoming Academy Awards
telecast. Jack Whittle is executive secretary
. . Stanley Baker, head of Hicks-
Baker Theatres, has returned with Mrs.
Baker from a Florida vacation
Gillis was here on business
. . .
from.
Herb
Paramount
Pictures in Washington.
Green Sheet Reviews List
Only One Family Picture
NEW YORK—Films credited with having
family audience appeal came in a
bad last among the review ratings in the
March issue of the "Green Sheet," prepared
by the Film Estimate Board of National
Organizations. There was just one,
the Russian cultural exchange film, "Swan
Lake" (Col), among the 15 films reviewed.
Films rated adult totaled five, as follows:
"The Bramble Bush" (WB), "Jack
the Ripper"

I
Buffalo
exchange
1 21 1 with
. . Sandra
PITTSBURGH
Teuton Brauman, Screen Guild manager,
reported himself very much pleased
after screening "The Angry Red Planet,"
which was produced by Sid Pink, a former
city manager. Brauman thinks the American-International
release is one of the
best science-fiction pictures . . Clifford
.
"Kip" Smiley, who came to
the Paramount
exchange last December as sales manager
under Gene Jacobs, is returning to Cincinnati
but does not expect to engage in
the film industi-y.
Joe VVeinstein, SW booker at Cleveland,
has been named to a desk at the local SW
zone office's booking department in the
Clark Building. He replaces Marvin Samuelson,
who resigned to join the Nick Dipson
circuit at Batavia, N. Y., as head
booker and buyer. Weinstein has been
employed by Warner Bros, for more than
20 years.
. .
20th-Fox tradescreened "13 Fighting
Men" March 28 at 1:30 p.m. . The fii-st
Easter egg hunt at an outdoor theati'e to
come to our attention on schedule lor
Easter Sunday, April 17, will be an event
at the Park Drive-in, Clarksburg, W. Va.,
originally known as Snyder's, which has
dated its season's opening for the April 8
weekend. P. S.—In case of inclement
weather, candy eggs will be given to all
kiddies at the ticket booth and the hunt in
the playground will be eliminated.
Record cold and snow this month damaged
the area motion picture industry vei-y
much, setting back a number of outdoor
theatre openings . . . Dave Brown, BV
booker, was uninjured but his car was
badly damaged Sunday night (27i when it
skidded off the shoulder of an icy highway
in Penn Hills and turned over.
Pete Hollobaugh may not operate the
Moonlite Di'ive-In near Brookville this
coming season . . . Joe Small, WB auditor,
is on duty here . . . Jan Sexauer, Carrick,
was named "Snow Queen" to exploit
the local showing of this picture . . . The
43rd season of the Erie Playhouse, Erie,
will close AprU 2.
The Manos circuit's B theatre at Elkins,
W. Va., is scheduled to go dark and
reports are that this house will be dismantled
. . . Mrs. Doris Macosky Brown,
formerly of the WB office, is the mother
of a son . . . WB's "Guns of the Timberland"
was set up for tradeshowing at the
20th-Fox projection room March 29.
Us
Your
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• on good bond paper
• from pictures in press books
• up to 14 fcoturcs
At $11 1st 1,000
all additional ot $5.75 per 1,000
Also Passes, Boxoffice Records, etc.
Shipped 48 Hours
giye us a trial
A. D. V. AGENCY
(Offset Printers)
402 Miltenberger St., Pittsburgh 19. Pa.
CO 1-0426— Phone Answers Day and Night
British Pick 'Ben-Hur'
As Year's Top Film
LONDON — "Ben-Hur" was named the
best picture of the year from any source
by the British Film Academy at the annual
dinner and awards ceremony of the
organization. Prince Philip made the presentation,
and Jack Hawkins, British actor
who is one of the stars of the film, accepted
the honor for Metro-Goldwyn-
Mayer.
Shirley MacLaine was named best foreign
actress for her role in "Ask Any Girl,"
while Jack Lemmon won the best foreign
actor award for "Some Like It Hot."
Audrey Hepburn was given the bestactress
award for "The Nun's Story," for
which she was eligible even though the
picture was made by a U. S. company.
Peter Sellers, for his work in "I'm All
Right, Jack," was given the best-actor
award.
United Nations awards went to Stanley
Kramer's "On the Beach," a UA release,
and Rank's "Sapphire," which U-I is distributing
in the U. S.
Sentenced in Payoff
PITTSBURGH—Edward F.
Weinheimer,
a former Teamsters Union member found
guilty of perjui-y by a Washington jury,
has been sentenced to from one to three
years in prison. He was charged with lying
to a federal grand jui-y last fall when he
said he did not receive $2,000 from George
F. Callahan jr., president of Exhibitors
Service Co., McKees Rocks, in 1957 for
labor peace. Defense attorneys indicated
they would appeal and Weinheimer remained
free on $2,500 bond.
Pittsburgh Oscar Contest
PITTSBURGH—Post-Gazette and WIIC-
TV are cosponsors of the annual Oscar
contest which is presented in connection
with this television station's telecast of the
Academy Award presentations April 4.
Participants will name the best picture,
actor, actress, direction and song, the
winner to receive $100. Second through
fifth prizes are two season passes to either
the Fulton, Harris, Penn or Stanley theatres.
The next 25 winners will receive
month passes.
Showmanship Pays $1,000
PITTSBURGH—Ralph Buring. 20th-Pox
publicity representative for this city and
Buffalo, received a $1,000 check in connection
with the "Five Gates to Hell" contest,
the award being in the smaller
I groups.
Theatre to Be Club
EAST PITTSBURGH, PA —Mr. and Mrs.
Elmer Hasley have sold the Terrace Theatre.
Bessemer Terrace, to the East Pittsburgh
Diners' Club. Closed for a number
of months, the theatre will be dismantled.
The Hasleys' former second theatre on
Bessemer Terrace, the old Main, was converted
into business property several years
ago but is now unoccupied. They will continue
in exhibition at their Lakeview Drivein
at Conneaut Lake, with a new season's
opening looked forward to by mid-April.
ROCHESTER
Joseph Gammon, doorman at the Paramount,
is recuperating from a sinus
infection ... Ed Lowry is the new assistant
manager at the Cinema. Formerly
he managed a theatre in the Buffalo area.
A warm welcome to our town, Ed.
Linn Smeal, who formerly managed
Schine's Colonial in Noi-wich, N. Y., is the
new manager of the Riveria . . . His assistant
manager is C. Edwin Shade, who had
previously been associated with the Schumann
Foundation, a corporation that presents
concert type attractions.
The Boston Opera Co. opened Monday
Offenbach's comic opera,
"How'd You Like a Joui-ney to the Moon?"
at the Capitol. This is a unique theatre
in many resp>ects as on open weekends current
film attractions are screened. In between
times, the Schumann Foundation
presents such cultural attractions as the
above mentioned English or>era. As a
change of pace, Sol Hurok and the Foundation
will present in April the first Rochester
appearance of the Lamoureux
Orchestra of Paris. In addition, the Capitol
is probably the only theatre building
that boasts an archery range . . . Albert
F^ny^'essy, who has long been active in
theatre interests in the area, has generously
offered the facilities of the archery
range to a group of Rochester Girl Scouts.
Iris Jackson is cashier at the Fine Arts.
She is a sister-in-law of the Cinema cashier,
Hilda Carroll . Dee came in
Friday (25) to publicize "The Snow
Queen." Sandra's voice is that of Gerda
in the film. Miss Dee acted as commentator
at a style show and made an appearance
at WROC-TV which was taped
for use in other cities. She was a
guest of John Martina, Cinema owner,
during her visit here. "The Snow Queen"
opens at the Cinema AprU 8.
Rochester managers continue to be
amazed at the phenomenal success of
"Operation Petticoat," which was in its
tenth week at the Regent. F^-ank Anderson,
manager at the Paramount, said,
" 'Petticoat' has broken every record in
this town; I can't understand it." He
added, "We held a sneak preview of 'Tall
Story' last week and the audience reaction
was terrific—in my opinion, it was equal
to 'Petticoat.' "
James Dorofy has replaced Robert
Collins as assistant manager at the Paramount
. . . Ozzie, HaiTiet and David Nelson
came in for the Kodak national sales
meeting . . . Fi-ank Bassett, manager of
the Monroe, reports "Ben-Hur" will open
at the Riveria May 13. Bassett gave away
Hoover vacuum cleaners to promote his
current attraction, "Our Man in Havana."
70mm at Rochester House
ROCHESTER—The Riviera Theatre has
joined the fast-growing list of houses
equipped for 70mm presentations, following
the installation of Constellation 170
projection arc lamps on Philips Norelco
projectore. The installation was made by
National Theatre Supply.
E-8 BOXOFFICE March 28, 1960

NEWS AND VIEWS THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear. Western Manager)
'Ocean's Eleven Winds
Up Right on Schedule
HOLLYWOOD—Frank Sinatra's Dorchester
Production of "Ocean's Eleven," a
Warner Bros, release, became the first
feature to be completed in Hollywood
since the actors strike went into effect
March 7.
It wound up exactly on schedule
last Wednesday (23i after having started
camera work in Las 'Vegas on January 18.
Lewis Milestone is producer-director of
the film in which Sinatra. Dean Martin,
Sammy Davis jr., Peter Lawford, Angle
Dickinson Richard Conte, Joey Bishop,
Akim Tamii-off, Cesar Romero, Patrice
Wymore, Ilka Chase and Buddy Lester
topline a heavy cast.
Filming was able to be completed after
Sinatra signed the SAG basic agreement
for liis independent company March 3.
Pi-ank E. Taylor, producer of United
Artists' "The Misfits," expressed optimism
over the possibility of an early strike
settlement.
"We're going ahead full steam on 'The
Misfits' and will make contracts with production
people for a starting date allowing
for a short strike hiatus," he said.
The Screen Actors Guild has signed
another independent company to a contract.
Andrews-Spears Pi-oductions met the
guild's demands and began production on
a featui-e-length documentai-y on narcotics,
titled "H."
Cinerama Will Be Shown
In Lima in June 1960
NEW YORK—Cinerama. Inc., has completed
arrangements with Jose Pigari,
owner of the Diamante Theatre, Lima,
Pern, to present Cinerama productions
there, starting early in June, according to
B. G. Ki-anze, vice-president.
This wiU mark the first Cinerama theatre
on the west coast of South America.
Cinerama is currently being shown in Caracas.
Buenos Aires and Sao Paulo and
plans are being made for showings in Rio
de Janeiro and Santiago de Chile.
Author Tom Chamales Dies
HOLLYWOOD—Services were held last
week for novelist Tom T. Chamales, 45.
author of several books made into movies.
Chamales succumbed March 20 during a
fire in his appartment. Physicians declared
death, by suffocation, was accidental.
OFFICERS OF NEW NT&T SUBSIDIARY—Officers of the new theatre subsidiary
announced by National Theatres & Television, Inc., to be known as NT&T
Theatres, Inc., are shown here, left to right: William H. Thedford, vice-president;
M. Spencer Leve, president; B. Gerald Cantor, chairman of the board and chief
executive officer; Alan May, vice-president-finance and treasurer, and Robert E.
SeUg. executive vice-president. The new subsidiary will embrace divisions now
known as Fox Intermountain, Fox Midwest Theatres and Fox West Coast Theatres.
Laurence A. Peters, not shown in the photo, is the secretary.
Chile Award to Marilyn
SANTIAGO, CHILE—Marilyn Mom-oe
won the "Laurel de Oro" award, corresponding
to a Hollywood "Oscar," as best
actress of 1959 for her performance in
Billy Wilder's "Some Like It Hot," distributed
by United Ai-tists. Chile's top
magazine and newspaper writers made the
selections in their annual poll.
225 in Oscar Promotion
HOLLYWOOD— total of 225 Los Angeles
exhibitors are aiding in the Oscar
promotion this year as compared to only
40 last year.
Jack Lemmon Incorporates
HOLL-YWOOD-^alem Productions has
been formed by actor Jack Lemmon for
motion picture, stage and television ventui-es.
Ai-rangements have been completed
with producer Leonard Osterman
for Jalem to produce the stage presentation
of "Face of a Hero," now being readied
for a Broadway bow in the fall, with
Lemmon headlining.
Buy "Blow Out the Candles'
HOLLYWOOD—Howard W. Koch and
Aubrey Schenck have bought "Blow Out
the Candles," an original screenplay by
Andiew Solt and Glenn Boharmon, for
future lensing, i>erhaps in Britain.
Wald Picture to Cannes,
Also 'Home From Hill'
HOLL-Y^ArOOD—Jerry Wald's production
of "Sons and Lovers" for 20th-Fox
has been chosen as the official British entry
in the Cannes Film Festival, which
opens May 4. Director Jack Cardiff and
cast topUners Trevor Howard, Mai-y Ure,
Wendy Hiller and Heather Sears are all
Britons.
Sol Siegel's "Home From the Hill" has
been named by the Motion Pictm-e Export
Ass'n as one of its official entries in the
Cannes festival. This gives MGM two
pictui-es in the festival, "Ben-Hur" being
entered out of competition.
Entered in the annual film festival at
Valladolid. Spain, was Stanley Ki-amer's
"On the Beach." Although censorship
problems delayed the multicity global premiere
of the film, originally scheduled for
December 17, United Ai-tists foreign sales
chiefs have resolved the problems with
Spanish authorities.
A Kramer Publicity Head
HOLL'YWOOD—Al Honvits, former studio
publicity director at U-I and Columbia,
has been named publicity vice-president
for Stanley Kramer Pictures. George
Thomas jr. continues as publicity director
for Kramer.
BOXOFnCE March 28, 1960
W-1

starring
Paramount.
I II.MMAKLK HONORED—Fred Zinnemann (standing) received the tributes
of the London film section of the Critics Circle for his direction of Warner Bros."
"The Nun's Story" at a luncheon at which the group presented him the Film
Critics award. In the 18-year history of the group, only a few great names of
the cinema have been so honored, among them Charles Chaplin, C. B. DeMille,
Gloria Swanson and Ingrid Bergman. In the photo, Mrs. Zinnemann is at far
left, with Dick Richards, chairman of the Critics Circle. The other persons are
not identified.
Up to Date 'Uncle Tom'
Slated for Filming
HOLLYWOOD—Kyle Onstott has been
obtained by producer Eugene Pi-enke to
do the screenplay based on On&tott's adaptation
of Harriet Beecher Stowe's "Uncle
Toms Cabin," which Frenke is scheduling
for fall production with Harold N. Even
as associate producer. The writer will
adapt the tome for today's audiences, emphasizing
the problems of a mixed society
and the Negi-o's fight for equality in the
world.
• • •
A sixth production has been added by
Producer Edward Small to his slate for
United Artists in the coming year. The
property, tentatively titled "Sergeant
Pike," has a Civil war backgi-ound and is
slated to be released in 1961 coincident
with the Civil war centennial.
• • •
Herbert Marshall has been dotted for a
costarring role in "Midnight Lace," Ross
Hunter production for U-I-Arwin in which
Doris Day, Rex Harrison, Myma Loy and
John Gavin are starred. Mar-shaU will
portray a business associate of Harrison's
and an old beau of Miss Lioy's in the David
Miller directed feature.
• • *
Martha Hyer will star with Curt Jurgens
in "The Royal Game," a Roxy Films
production which is slated to roll in Munich,
Germany, in April. Lucci Waldlightner
is producing and Gerd Oswald directing
the costume epic.
Fiddling Nets 2 Million
HOLLYWOOD—By playing to a capacity
$23,600 house in Honolulu recently. Jack
Benny topped the $2,000,000 mark in the
amounts he has raised for charities via his
violin concerts. Proceeds of the concert
at McKinley auditorium went to the island
musicians pension fund. Following
his performance, Benny was made a lifetime
patron of the Honolulu Symphony
Society.
Paul Muni Wins Award
At Argentine Fete
MAR DEL PLATA. ARGENTINE—Paul
Muni was named "best actor" for his
starring role in Columbia's "The Last
Angry Man " at the second International
Film Festival, which ended here March
19. Muni is also an Academy Award nominee
for his role in the same film.
Best picture was the German film "The
Bridge, ' Bernhard Wicki. Eleonora
Rossi-Drago, soon to be seen in Paramount's
"Under Ten Flags," was named
"
"best actress for her starring role in the
Italian picture, "Un Maladetto Imbroglio,"
while Pietro was named "best director" lor
his direction of the same film.
American pictures shown at the festival
were "The Last Angry Man," as well as
Columbia's "Suddenly, Last Summer" and
MGM's "The Wreck of the Mary Deare."
The American delegation attending including
actress Linda Cristal, Joseph
Mankiewicz, Paddy Chayevsky and Delbert
Mann, as well as Larry Lipskin of
Columbia Pictures and Robert Corkery and
George 'Vietheer of the Motion Picture Export
Ass'n.
13 Tarzon Pictures Sold
For Television Screens
HOLLYWOOD—Banner Films, headed
by Sy Weintraub and Harvey Hayutin, is
selling the 13 theatrical Tai-zan featui'es
released by RKO from 1943 to 1955 to television.
Provisions in all contracts with
video stations specify that the features
cannot be aired untU next August, allowing
Weintraub and Hayutin, who purchased
Sol Lesser Pi-oductions, first to get
into theatrical release "Tarzan the Magnificent,"
-slated for release in June
through Paramount.
Phil Barry-Columbia Deal
HOLL'YWOOD—Philip Barry jr.. who
recently checked off the MGM lot, has
been signed to a long-term multiple-picture
deal as an independent producer at
Columbia Pictures.
Best Written Films
Nominated by WGA
HOLLYWOOD—Nominees for
the Writers
Guild of America West screen writers
awards have been announced as follows:
Best Written American Musical— "The
Five Pennies," Dena-Paramount, screenplay
by Jack Rose and Melville Shavelson;
"
"Li'l Abner. Norman Panama
and Melvin Frank: "Never Steal Anything
Small." U-I, Charles Lederer: "Porgy and
Bess," Samuel Goldwyn, Richard Nash;
"A Privates Affair," 20th-Fox, Winston
Miller: "Say One For Me," Crosby-20th-
Fox, Robert O'Brien.
— Best Written American Comedy "A
Hole in the Head, " Ashton-Mirisch, screenplay
by Arnold Schulman: "North by
Northwest," MGM, Ernest Lehman: "Operation
Petticoat." U-I, Stanley Shapiro
and Maurice Richlin: "Pillow Talk," Arwin-U-I.
Stanley Shapiro and Maurice
Richlin: "Some Like It Hot," Ashton-Mirisch.
Billy Wilder and I. A. L. Diamond.
Best Written American Drama — "Anatomy
of a Murder." Carlyle Prod., Wendell
Mayes: "Ben-Hur," MGM, Karl Tunberg:
"Compulsion." 20th-Fox. Richard
Murphy: "The Dairy of Anne Frank," 20th-
Fox. Frances Goodrich and Albert Hackett;
"The Nun's Story," WB, Robert Anderson.
The guild will hold its board elections
May 19. and the following have been
named for two-year terms on each of the
screen and television-radio boards:
Screen; Charles Brackett, Richard Breen,
Ernest Lehman. Isobel Lennart, Wendell
Mayes, Lewis Meltzer, Ivan Moffat, Robert
Pirosh, Walter Reisch and Oscar Saul. Incumbents
are Lennart, Meltzer and Pirosh.
Television-radio: Arthur Alsberg. Richard
Berg, Richard Collins, Lee Crutchfield.
John Elliott. Phil Leslie, Louis Peletier.
Rod Serling, Stirling Silliphant, Harry
Triver and Fran Van Hartesveldt. Incumbents
are Alsberg, Collins and Miss
Van Hartesveldt.
Those elected to their respecive boards
also will serve on the WGAW council.
Phoenix Premiere Is Set
For Dick Clark Picture
NEW YORK—Diexel's "Because They're
Young," Columbia picture starring Dick
Clark, will have its world premiere at the
Paramount Theatre, Phoenix. Ariz., April
2 because Richard Griffin, 14-year-old
Phoenix resident, won the "Name the Mascot"
contest conducted by Columbia and
Beechnut Gum. as announced on Clark's
TV show March 19. Further winners were
announced Saturday i26).
The picture, which is Columbia's Easter
release, will open in more than 350 theatres
across the counti-y April 6, including
saturation bookings in Los Angeles.
Magoo Record at Grcruman's
"loS ANGELES—Mist«r Magoo is setting
long-run records as a cartoon star in
Hollywood, having completed 14 straight
weeks at Grauman's Chinese in "Magoo
Meets Boing-Boing." The UPA character
will continue in the same house on another
extended run in "Magoo Meets Frankenstein,"
booked with Columbia's "Who Was
That Lady?"
W-2 BOXOFFICE March 28, 1960

AB-PT Suing Republic-
Charges Pact Breach
HOLLYWOOD—AB-PT Distribution Co.
has charged breach of contract and fraud
in a suit demanding $1,000,000 damages
filed against Republic Pictures Corp., and
others, in Santa Monica Superior Couit.
The suit stems from Republic assertedly
failing to properly distribute four AB-PT
features and "concealing" certain facts
when an agi-eement was entered into June
4. 1957.
According to claims by the plaintiff, even
during negotiations on the distribution deal
Republic had intended to close its exchanges
around the country, which were
to handle the films, and during a period
starting April 1, 1958 had closed the
branches. AB-PT thereby was "deprived of
gi-oss receipts which it would reasonably
have received" if the breach had not occurred,
according to the complaint.
The AB-PT theatre circuit set up AB-PT
Distributing Co. three years ago to make
low-budget films, but was dropped after
four pictures were completed. Republic
was signed to handle distribution in areas
where the AB-PT circuit did not operate
and thus could not handle its subsidiary's
product.
12 Columbia Films Set
In 216 LA Area Theatres
LOS ANGELES—First run theatre situations
in this area are being saturated
with Columbia Pictm-es product during
the month from March 16 to April 13 with
12 featui-es booked into 216 theatres and
drive-ins, according to figures disclosed
by the Columbia exchange. The booking
breakdown includes both exclusive engagements
as well as multiple runs.
Films and the number of houses they
are set in include "Suddenly, Last Summer,"
45 theatres: "Because They're
Young" and "Comanche Station" (double
billed), 45 theatres: "Babette Goes to
War," 44 theatres: "Porgy and Bess," 42
theatres; "Anatomy of a Murder," 34 theatres,
and "Cell 2455, Death Row," 2 theatres.
Features which are currently playing or
win play exclusive dates at one house
only Include "Who Was That Lady?"
"Once More, With Feeling," "Our Man in
Havana," "The Mouse That Roared" and
"Swan Lake."
Dan Thomas for 3rd Term
As Publicists President
HOLLYWOOD — U-I publicist Dan
Thomas was nominated without opposition
for his third successive tenn as president
of the publicists Local 818 lATSE. Other
nominations: Harold Mendelsohn and Milt
Watt, first vice-president: Mike Baumohl,
Vic Heutschy, Tom Jones (incumbent) and
Jim Stevens, second vice-president: Ii-win
FVanklyn and Roy Meltzer incumbent)
'
treasurer; Mui'iel Roberts and Ann Myers
Wolf, secretary: Jack Atlas, Al Finestone
and Max Weinberg, tnistee; Mike Buchanan,
trustee radio -television unit;
Lloyd Ritchie (incumbent) business representative:
Barbara Best, Al Finestone,
Jerry Ludwig, Max Mont, Mac St. John
and Dan Thomas, delegates to the lA convention.
Elections wUl be by secret mail ballot
in May.
ANYONE who read the best-selling
"The World of Suzie Wong"—and
who hasn't?—will understand why
others of her profession would refer to her
as "just a tough luck chick." For some
unaccountable reason, some of the bad
breaks that an outraged fortune cascaded
on poor Suzie seem to have splattered on
producer Ray Stark in his venture to
bring to the screen a celluloid version, under
the Paramount label, of the Richard
Mason tome.
In the first place. Prance Nuyen ankled
the title role after the photoplay had been
in production seven weeks and after an
estimated $200,000 had been expended on
early filming—much of it in distant Hong
Kong—a large percentage of which had
to be reshot. Nancy Kwan, 20-year-old
Eurasian actress who was playing the role
in a roadshow company of the stage play,
was chosen to replace Miss Nuyen, but not
until the cameras had been inactive for
two weeks.
Then producer Stark made a switch in
directors, tagging Columbia's Richard
Quine to replace Jean Negulesco, who
started the chore. That Stark and Negulesco
failed to see eye to eye on development
of the yarn was the only reason
given for the mid-stream changing of pilots.
Fortunately, Stark had the good
judgment to replace Negulesco with a man
equally as good. Both are top-bracket
megaphonists.
It will be recalled that despite her many
ups and downs, Suzie's life came to a
happy ending, and there can be little
doubt that the picture will do the same
grosswise. With always-reliable William
Holden in the male topline and considering
the literary genesis and avid readymade
market it has created, any other
future would be unthinkable.
And adding: their mite to the tom-tom
tickling buildup for "Suzie," Herbert Steinberg's
Paramount praisers contribute the
following anatomical tidbit: "Sailors from
all over the world are having 'Suzie Wong'
tattooed on their chests in Hong Kong.
The famous lass ... is a specialty of tattoo
artist James Ho, of Kowloon."
A few advertisements, especially in the
tradepress, and on billboards, would result
in more expositions, even though those
salty chests do get around.
From Jovial Johnny Flinn's Columbia
campanologists intelligence that "Pi'oducerdirector
William Castle will be the subject
of a lengthy profile in an upcoming issue
of the Saturday Evening Post."
Considering the success of his last several
pictures. Castle certainly shouldn't have a
lengthy profile. Some people apparently
are never satisfied.
One of the most handsome pieces of motion
picture promotional literature of the
past several seasons was that recently
created and distributed by Paul Lazarus,
Columbia's vice-president in command of
advertising and publicity, and his able
staff. Captioned "1960—the year of the
big C," the impressively illustrated, typed
and fashioned brochure assures the trade
that "Columbia delivers the future in partnership
with the greatest array of independent
producers ever assembled" and
further promises that the company will
"continue to deliver the future as the motion
picture industry enters the greatest
decade of all ."
. .
After reading—and every showman
should—the imposing presentation with its
message of confidence and promise, one
will be inclined to look down his nose at
the prophets of doom who have been predicting
a dire future for the theatrical
screen.
"The year of the big 0" is the clever
catchline that Lazarus and Co. concocted
to spearhead all of its advertising on forthcoming
Columbia product. Patently, the
same idea could not be utilized by Paramount.
Anybody wanna' buy at a bargain a
widely acclaimed widescreen photographic
process and the one picture—not so widely
acclaimed—filmed thereunder? Some weeks
ago. National Theatres and Television, Inc.,
announced that it had sold all interests in
Cinemiracle and its sole offspring. "Windjammer,"
to Cinerama. National Theatres
had invested lots of money, executive time
and thought in Cinemiracle and it was
certain that the reported price at which
it was being sold to Cinerama meant a
sizeable loss to the prominent circuit.
Which provided railbirds an opportunity
to drag forth some shoemaker-stick-toyour-last
conjecturing.
Then came an announcement from B.
Gerald Cantor, NT&T president, that negotiations
for the sale "have been terminated."
This despite the fact that the original
publicity handout on the deal reported
it as being definite.
All of which opens the door for another
bromide, "there's many a slip twixt
."
. .
But how bromidic can one get?
"GO Varieties of Blade Swung in
Fierce 'Swiss Family' Sequence"
—Walt Disney—Joe Reddy Headline
Jovial Joe will no longer have an excuse
for that five-o'clock shadow.
The same Reddy awakened long enough
to broadcast "Tall, handsome Peter O'-
Toole, who has a top role in . . . 'Kidnapped'
slept for a week prior to starting
work on the picture. To make sure he
would not be disturbed he checked into a
private room in an Irish hospital for his
seven-day sleep."
O'Toole would have been able to sleep
just as undisturbedly in Jovial Joe's office.
BOXOFHCE March 28, 1960 W-3

—
—
—
—
—
— — —
which
— —
—
—
. . Seymour
. . Ralph
. . Phil
. . Booking
30
!
'Can-Can/ 'Ben-Hur'
Dominant in LA
LOS ANGELES—Hard-ticket programs
continued to hold up the local business,
headed by "Ben-Hur, " went up 20
points to a handsome 290 in its 17th week,
though "Can-Can" romped into its second
week with a smashing 360. "Home
From the Hill" maintains a handsome 200.
(Average Is 100)
Beverly Canon The Lovcn (Zenith), 19th wk. 95
Corthay Circle Can-Con (20rh-Fox), 2nd wk...360
Chinese^On the Bcoch (UA), Uth wk 80
Downtown Poromount The Purple Gang (AA);
The Atomic Submorine (AA), 2nd wk 100
Egyption ^Ben-Hur (MGM), I 7th wk 290
Fine Arts The Mogicion (Janus), 7th wk 100
Four Star—The Crones Are Flying (WB), 3rd wk. 100
Fox Wilshire Our Man in Hovono (Col), 6th wk. 125
Hollywood, State ond two dnvo-ins Wosp Woman
(Filmgroup); Beast From Haunted Cove
(Filmgroup) 80
Hollywood Paramount Home From the Hill
(MGM), 2nd wk 200
Ins, Los Angeles and seven drive-iru A Dog
of Flanders (20th-Fox), My Pol Gus (20th-
Fox), reissue 80
Music Hall The Mouse That Roared (Col),
13th wk 95
Ritz Scent of Mystery (Todd), 9th wk 165
Vagotx>nd Moydoy in Paris (Cont'l) 85
Vogue Toby Tyler ;BV), 6th wk 100
Worner Beverly Suddenly. Lost Summer (Col).
Uth wk 80
Warner Hollywood Search for Poradise
(Cineromo), 7th wk 95
•Lady' 200; 'Hill' 160
In San Francisco
SAN FRANCISCO—Friday and Saturday
night business was hit by the NCAA
basketball tournament before 14,500 at
the Cow Palace, plus television coverage,
and on Sunday i20) approximately 250,-
000 lined up on Market street from the
ferry to the city hall, as the annual St.
Patrick's Day parade rolled by.
Fox—A Dog of Flanders (20th-Fox) 95
Golden Gate Heller in Pink Tights (Para);
Circus Stors (Porol 70
Orphcum Windjammer iNT&T), t 8th wk 200
Paramount Who Wos Thot Lady? (Col) 200
Stage Door Our Man in Havana (Col), 2nd wk. 300
St. Francis Once More, With Feeling (Col). .150
United Artists— Solomon ond Shcbo (UA), 3rd wk. 110
Vogue The Mouse That Roared (Col), Uth wk. 150
Warfield Home From the Hill (MGM) 160
"Ben-Hur' Record-Breaker
In Seattle 7th Week
SEATTLE— "Ben-Hur" continues its record-breaking
run at the Blue Mouse, winding
up its seventh week with a sensational
425 per cent. "On the Beach" completed
its sixth week at the Music Box with an
average of 100 per cent.
Blue Mouse Ben-Hur (MGM), 7th wk 425
Coliseum Pretty Boy Floyd [Cont'l) 110
Fifth Avenue Once More, With Feeling (Col). . . .120
Music Box On the Bcoch (UA), 6th wk 100
Music Hall Home From the Hill (MGM) 105
Orphcum—Guns of the Timberlond (WB) 75
Poromount Porgy ond Bess (Col), 3rd wk 110
'Home From Hill.' 'Feeling' Enjoy
Big Denver Patronage
DENVER^'Home From the Hill" and
Motion Picture Service co.
;5 HYO[ • SAN FRANCISCO :. CALIF . GERRY KARSKI. PRES
"Once More. With Feeling" were leaders
among the features which opened here.
"Our Man in Havana" exhibited fine staying
power, the best among holdovers. The
first w^arm weather of the year sliced boxoffice
receipts slightly.
Aloddin The Wind Connot Rood (20th-Fox),
2nd wk 100
Centre Once More, With Feeling (Col) 150
Denhom—Closed for remodeling.
Denver A Dog of Flanders (20th-Fox); 13
Fighting Men (20th-Fox) 125
Esquire Rashomon (5R), reissue 75
Federol, Ritz, Tower, Westwood and Lokeshore
drive-in Heller in Pink Tights (Paro);
Circus Stors (Poro) 100
Orphcum— Home From the Hill (MGM); Oklahomo
Territory ;UA) 170
Poromount The Bramble Bush (WB), 3rd wk. 100
Towne Our Man in Havana (Col), 4th wk 150
Substantial Response
In Downtown Portland
PORTLAND—Every program drew well
above average patronage, the two newcomers,
"On the Beach" and "The Last
Voyage," rating 125 per cent. "Ben-Hur"
continued its fast pace, aided by special
school matinees.
Broodwoy The Lost Voyage (MGM); 4D Man
(MGM) 125
Fox—Who Was Thot Lady? (U-l); Comanche
Stotion (U-l), 2nd wk 175
Hollywood Porgy and Bess (Col), 4th wk 125
Music Box— Ben-Hur iMGM), 9th wk 250
Orpheum—Toby Tyler (BV), 2nd wk 125
Poromount On the Beach (UA) 125
Walter Mirisch Heads
Permanent Charities
HOLLYWOOD—Walter Mirisch. Screen
Producers Guild, was elected president of
the Motion Picture Permanent Charities
to succeed television film producer Hal
Roach jr.
Other officers elected for one-year
terms are: E. L. DePatie. vice-president;
Sidney Solow. secretary, and George Slaff.
treasurer. Solow was additionally named
campaign chairman for the .second year
and will head the 1961 industry-wide drive
which will be conducted later this year.
The 1960 drive, still in progress, to date
has raLsed $1,150,120 as compared to
$1,132,768 in the entire 1959 appeal.
Directors for 1960-61 are Martin Leeds,
Morris Stoller. Edward Pinney, Rosemary
DeCamp, Don Weis, Sol Lesser, William
Miklejohn and Winston Miller.
To Renovate Fox Beverly
LOS ANGELES — ElectroVlslon
Corp.
will spend approximately $75,000 in extensive
remodeling of the Fox Beverly
Theatre which the chain recently acquired
as an exclusive first run house on a tenyear
lease, effective May 1. Robert L.
Lippert and Edwin Zabel head Electro-
Vision, which has been buying up theatres
rapidly in the past year.
"Fugitive Kind' to Chinese
LOS ANGELES—"The Fugitive Kind."
Martin Jurow and Richard Shepherd's
production of Temiessee Williams' play,
has been booked into the Grauman's
Chinese Theatre to follow Columbia's
"Who Was That Lady?"
'Iscariot' Yam to Producer
HOLLYWOOD—Eugene Frenke's Springfield
Productions has bought the screen
rights to "The Triumph of Judas Iscariot."
book by Gourgen Yanikian. for projected
filming.
LOS ANGELES
JJarry Levinson is replacing Mel Evidon,
who resigned as L. A. exchange manager
of Favorite Films. The announcement
w£is made by President N. P. "Red"
Jacobs, who further disclosed that Foster
Blake, his assistant, has been upped to
general sales manager with supervision
over San Francisco. L. A. and the Seattle-
Portland offices. John Strutman, booker,
becomes city salesman in the new setup.
Roy Dickson, Dickson Booking Service,
has acquired the Harry Nace circuit in
Arizona and will do all its booking and
buying . Fisher is now managing
the Campus Theatre in Hollywood
for Rocklin & Bauer . . . Ned Caha. formerly
owner of the Plaza Theatre in Hawthorne,
is now associated with the Bel-Aire
Drive -In in Fontana.
Ernie Atkinson, Pacific Drive-In. has
been appointed manager of the Noi-walk
Drive-In in Norwalk . . . Mel Hulling, Allied
Artists franchise-holder, was here
from San F^-ancisco for confabs with Distract
Manager Harold Wirthwein and M.
J. E. McCarthy, exchange manager.
The Bill Wassermans ihe is United Artists
sales manager! vacationing in the Bahamas
. . . Harold Wirthwein, AA district
manager, retui-ned from a tour of his exchanges
. Clark, United Artists
district manager, was back from a Denver
and Salt Lake business trip . . . Lloyd Miller,
associated with drive-in theatres In
the Bakersfield area, came to huddle with
his local representative. Harry Rackin of
Exhibitors Service.
Don Cotteral, Pacific Drive-In Theatres
manager at the Sepulveda Drive-In, returned
from vacation, as did Jim Barker,
Pacific Drive-In district manager for the
San Gabriel area . and buying
along the Row- were the John Dickeys,
Trade Winds, Carpinteria, and Tony Bastamonte,
Tri-Delta Amusement, Phoenix,
Ariz.
Marianne HoUingsworth, Pacific Drive-
In Theatres concession department, proudly
disclosed that her daughter has made
1
Phi Beta Kappa at Occidental College . . .
John F^-ee, manager of the Pacific Drive-
In circuit's Town Theatre, Long Beach, Is
back at work after suffering a serious
hand infection Hickerson, Pacific
Drive-In
,
Theatres swing manager in the
Long Beach area, passed out cigars after
his wife presented him with Phillip jr. . . .
Ned and Prances Cal\T celebrated their
anniversary . . . Stan Lefcourt. assistant to
Don Guttman. general manager of Pacific
Di-ive-In Theatres, at Cedars of Lebanon
Hospital for surgei-y . . . Don't forget the
Ladies of Variety Tent 25 Moulin Rouge
party Wednesday 1
'Ontario' Release on 31st
LOS ANGELES — "Wonders of Ontario,"
a Columbia featurette narrated by George
Jessel. will be released March 31. It will
be handled as a feature with a pressbook,
one-sheet and other promotion aids. The
musical travelark was produced-directed
by Harry F\Dster in Eastman Color and
features the voice of Bill Hayes with Judy
Johnson and the Clay Warnick Singers.
W-4 BOXOFTICE March 28, 1960

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SHOP TALK—Showmen discuss ads during the spring convention of Mountain
States Theatres Ass'n and the Montana Theatres Ass'n in Salt Lake City. Front
row, left to right: George Rocose, TOA, and John Krier, president of Mountain
States; Finus Lewis, president of the Montana group. Back, left to right, are
Ralph Clark, United Artists district manager; Beverly Miller of Kansas City, and
Harold Chesler of Salt Lake, convention chairman.
Daily and Car Dealers
Back Oscar Contest
SALT LAKE CITY—A contest to promote
the Academy Awards is being canied
by the Deseret News in cooperation with
two automobile dealers and theatres of
the city. The contest offers a new car as
top prize. Season's passes to Salt Lake
theatres, as well as passes good for a half
year at the showhouses also are to be
awarded.
Readers of the Deseret News who compete
in the contest obtain ballots from the
two car dealers who are offering the top
prize. The ballots contain nominees for
best actor, best actress, best picture, best
supporting actor and actress and best
song. Only readers of driver's age within
the trading area of the Deseret News
are eligible.
To narrow the possibility of a tie, only
ballots on which the winning picture has
been named correctly will be eligible for
prizes. Also, the contestants must write
a statement of 25 words or less on why
they selected the best picture. Only one
ballot will be permitted to each entrant,
thus cutting down the possibility of a
stuffed ballot box.
The contest has been going on for two
weeks. After limiting ballots to the two
auto companies for that time, the sponsors
then made them available at theatres.
They will be published three times in the
Deseret News before the deadline, which
is three days before the Academy Award
telecast.
In addition to local page breaks four
times during the contest and inside breaks
at least 12 additional times, the Deseret
News is running feature stories on the
nominees on its theatre pages. The cooperating
Salt Lake showhouses are running
trailers about the contest several times
each day.
Herman Weinberg to Be
Frisco Festival Judge
SAN FRANCISCO—Foreign film translator
Herman C. Weinberg of New York Is
the first judge to be named for the fourth
Annual San F^-ancisco International Film
Festival, which will be held October 19
through November 1.
Weinberg is known to followers of imported
films as the most consistent of
translators. He has supplied the subtitles
for pictures from all over the world including
French, Italian. German and the
Scandinavian.
The festival this year will offer for the
first time Golden Gate awards to the nine
best films In nine different categories In
a 16mm nontheatrlcal competition. Carol
Levene, film producer, teacher and writer,
will be In charge of this section.
Columbia's "I Aim at the Stars" is the
story of the brilliant rocket scientist, Dr.
Wernher von Braun.
SALT LAKE SPEAKER—Edward
Lachman, president of Lorraine Carbon
Co., is shown as he addressed a
five-state meeting of exhibitors and
theatre concessions executives in Salt
Lake City last week. Seated at the
speaker's table is Harold Chesler, of
Salt Lake City, chairman of the convention.
Montana Exhibitors
Retain Finus Lewis
SALT LAKE CITY — Finus L. Lewis,
Livingston exhibitor, was re-elected president
of the Montana Theatres Ass'n on
the final day of the three-state theatre
meeting here.
Chris Gorder. exhibitor from Poplar, who
was unable to attend the meeting because
of business commitments and weather,
was elected vice-president. Bob Suckstorff
of Sidney, is the secretary-treasurer.
These officers will serve on the board
of directors along with Marie Green, Lodge
Grass; Isabel Bonifas, Chinook: Harold
Hansen. Whitehall, and Jack McGee. district
manager of Fox Intermountain Theatres.
Montana exhibitors announced that a
meeting of their association would be held
September 27. 28 in Great Falls, and that
they were inviting everyone attending the
Utah-Idaho-Montana meeting to Montana
for the convention.
The Montana delegation outnumbered
those from Utah and Idaho at the Salt
Lake meeting and the Montanans brought
a spirit of fun and good fellowship to the
sessions. This was especially evident at the
closing banquet, where they sang their
state song.
One of their number, Chris Gorder,
though absent, was lauded repeatedly in
the speech of Robert W. Selig, president
of Fox Intermountain Theatres, at the
closing banquet. Selig called attention to
just one evidence of the showmanship of
Gorder. "He obtained the birthdates of
all men in his area and sent them an invitation
to visit the theatre free," Selig
said. "The invitations were diplomatically
worded for an expiration date a month
from the time they were received. Many
of them were used, and those who came
usually brought other adults and children."
C'X^eoUtloe ^nxwele^
Morton Spring, president of MGM International,
to New York.
William Wyler, back from ten days In
the east attending openings of "Ben-Hur."
Richard Patterson, head of Paramount
British productions, to Gotham following
a week of huddles at the studio.
Paramount F>resident Barney Balaban,
in from New York.
Sol Schwartz, president of RKO Theatres,
to his Gotham headquarters on the
final leg of a world tour.
Fan Fare to Ken Herts
LOS ANGELES—Ken Herts, Herts-
Lion president, has purchased the rights to
"Fan Fare." Dutch film which will be one
of the two pictures representing the Dutch
film industry at the Peruvian Film Festival
in
Lima this May.
Rowland V. Lee has been named "producer
of the year" for his production of
"The Big Fisherman" by the California
Federation of Women's Clubs. Lee will accept
the award May 10 during the 58th
federation convention.
W-6 BOXOFnCE March 28, 1960

—
3 Drive-In Projecis
At La Verne, Calif.
LA VE21NE, CALIF.—The Mount Baldy
Drive-In, to be located at 3515 North
Lincoln Ave., will be built this spring by
Walter G. Long & Associates. The drive-in
will be designed for 1,200 cars and will require
an investment of around $200,000.
Two other drive-ins are to be built here.
One is a project of H. W. Davidson and
Gordon Mersman of the Edwards Theatres,
San Gabriel, who will build on the
site they bought in March 1959 at the
southeast corner of Foothill boulevard and
B Street. This drive-in is expected to cost
around $350,000, with ramps for 1,500-
1,700 cars.
The third local new drive-in in the works
is to be on a plot north of FoothiU and
east of San Dimas Canyon road, with M.
L. Post spearheading this project.
SAN FRANCISCO
The San Francisco Motion Picture and
Television Council conferred with
managers from the Gi-anada and Irving
theatres on booking of suitable Saturday
matinee programs. The next day i23) all
Bay area council presidents met at the
Women's City Club to discuss putting the
program on a working basis.
George Nasser, accompanied by Jack
Webb and wife, spent a weekend recently
at the Nasser Ben Lomand ranch and
visited the missile base at Lockhead near
Santa Cruz . . . Linda Schulz (Mrs. Howard)
was on the mend following surgery
at Hahnemann Hospital . . . Margurite
Spier (Mrs. Pauli was improving at an
East Bay Hospital . . . Lillian and Herbert
Rosener were luckier with their hospital
experience! They brought home a baby
girl, named Helene Robbin.
Bob Naify was one of the gin rummy
winners at the recent tournament in Las
Vegas . . . Marty Foster of the Rosener
Theatres vacationed in the southland . . .
Mel Hulling, AA manager, was in Los
Angeles . . . The weekend marriage of
theatre manager Earl Long and Gladys
Williamson came as a surprise to his associates.
The couple left for two weeks
in New York City . . . The Parsons Theatre
team led the Blackfield Insurance team in
the Variety Club Mixed Bowling League.
MGM-TV Promotes Curtis
NEW YORK—Tom R. Curtis has been
made general manager of the MGM-TV
Commercial and Industrial Film Division
by George T. Shupert, vice-president in
charge of television for MGM. He replaces
Bill Gibbs, who will join the J. Walter
Agency April 4.
Everett Howell Dies
PORTERVILLE, CALIF. — Everett E.
HoweU, who has operated the Porter Theatre
here in the Purine ipal Theatres lineup,
died recently. He had been in the theatre
business 50 years. A son James has been
running the theatre the last few years.
As It Looks To Me J3
By KROGER BABB
A Show ma n's Views on Merchandising Motion Pictures
WITHOUT UNDUE optimism, 1960 bids
strongly to be the best theatre-movies year
since '49. Hollywood is geared up to give
you winning merchandise; distributors are
spending record money to provide you with
the selling tools, the rest is up to you, Mr.
Exhibitor.
—o
THERE'LL LIKELY be few strikes and
plenty of work as a result of government
pump-priming in this presidential election
year. The upward business trend will probably
hit its peak as we go to the polls.
There'll be a ton of money spent deciding
who's going to succeed Eisenhower.
WHY DON'T you make hay while the
sun shines? With a steady flow of fine
product beat the drum with both lists.
Get 'em coming back. Get youth coming
regularly. Build attendance steadily.
Grosses will take care of themselves.
IN LESS THAN another ten years,
today's
theatres will be completely obsolete.
This is the best reason of all to start to
wear them out, now. Amazing new developments
and discoveries are ahead. The decade
just beginning promises to be a revolutionary
one. Perhaps as many as 50 per
cent of today's exhibitors, producers, directors
and stars will be deceased or retired
by 1970. Like the past decade, these
next ten years will fly by awfully fa*.
Paster than the past. Because of this fact,
it's om- final houi- to bring new, young,
energetic, healthy youth into our industry
at all levels.
—o
YOUTH ISN'T scared. Youth isn't conservative.
Youth knows no fear. Youths today
have knowledge far superior to ours
at their age. Far too few of today's youth
are becoming interested in motion pictures
and theatre business. You know why! No
one will give them a swinging chance.
Youth is something production-distribution-and-exhibition
needs to think lots
about, needs to take the time for, needs
to welcome, listen to and learn. Our generation
of the Roarin' 20s has seen its
day, time has caught up with us. Just as
our teachers took us brats under their
wings and taught us the business so now
do we need do the same for hand-picked
/oungsters who these days are launching
their lifetime careers.
RECENTLY WE watched a new film
sales organization take form. It consisted
of five old pros and one youth. After a
month in the field, the 22-year-old from
Duke University was the boss' pet. Beginner's
luck had nothing to do with it.
The kid moved faster, put in more hours,
worked harder and sent in more contracts
inked. In another experience we watched
a youth take a feature motion picture
that men twice his age had made a mess
of and straighten it out until it was entertaining
and made sense. By his ability
to move a musical score around he turned
a deplorable scoring job into a nondisturbing
one.
YOUTH SIMPLY won't wait for our
generation to die. We must invite them,
have the patience to teach them our business
and encom-age them or else they'll
find ways to pass us by. This is but the
history of civilization, especially so in
our nation.
TODAY'S YOUTH doesn't
come cheap.
Kids these days won't work for passes and
promises. You've got to put 'em on the
payroll for a sizeable chunk. Yet, if you
keep a close check upon their accomplishments,
you'U find these youngsters give you
more than your dollar's worth. Best part
of it is the genuine pleasure of having 'em
around. As a result everyone perks up,
laughs replace frowns, the job gets done.
AMONG OTHER things you give yourself
to do in 1960 list the careful handpicking
of a few new. youthful faces and
add them to your staff. First thing you
know they'll be calling you "Dad." This
makes you feel old, and you are, so why
not face the fact.
Elaborate New Drive-In
Planned for San Jose
SAN JOSE, CALIF.—Professional designer
Gale Santocone is completing plans
for a new diive-in theatre to be built on
Wooster avenue just off East Julian street.
Santocone's plans include a swimming
pool, concessions building and a restaurant
building in conjunction with the drive-in
theatre.
WAHOO is
»h»
ideal boxoflFice aHraclion
to increase business on your
"off-nlgiifs".
Write l^day for complete
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HOLLYWOOD AMUSEMENT CO.
3750 Oaklon St. SkokU, llllnel*
BOXorncE March 28, 1960 W-7

DENVER
Y^e Denver WOMPI chapter was awarded
a Citation of Merit by the Muscular
Dystrophy Ass'n. The citation plaque was
presented to President Constance Wuebbenhorst
in appreciation of the work performed
by WOMPI during the past four
years.
The Ritz Theatre, Las Animas, which has
been closed for several months will be reopened
by the McMillion brothers Jim and
Jack April 15. They will continue to operate
the Variety at Akron . . . The six
Wolfberg drive-in theatres received cooperation
from the weather man. Severe
winter weather moderated and warmed up
to summerlike temperatures on the day of
the drive-in openings. It was the first
warm weekend weather in several months.
John Barton, owner of the Nile Theatre
at Mitchell, Neb., reports he's a grandfather
with the birth of baby Nancy Brethour.
The proud uncle is Floyd Brethour.
salesman for National Screen Service . . .
Carmen Romano, L&L Drive-In at Louisville,
plans a series of eye treatments . . .
Joe Stone, manager at National Theatre
Supply, returned from a winter vacation
... Ed Schuman was in for meetings with
Bill Ramsey, manager of the Vogue Art
Theatre.
Setting: bookings along the Row were
Joe Machetta. Emerson Theatre at Brush;
Eldon Menagh, Big Top at Fort Lupton;
Frank Aydelotte, Aggies at Fort Collins:
George McCormick, Skyline at Canon City;
George Sawaya, Strand at Trinidad:
Bernie
Newman, Gem at Walsh; Howard
Campbell. Westland Theatres, Colorado
Springs: Marie and Elizabeth Zorn, Hippodrome,
Julesburg; Bill Holshue of the
Lakeshore, and Ken Chism, Mines Theatre,
Idaho Springs.
Albert and Bertha Petry will close the
Mesa Theatre at Pagosa Springs for three
weeks dui-ing remodeling which will include
the installation of new restrooms
. . . M. Phillipsen will attempt to operate
the Coral Drive-In at Hudson, Colo., for
one more season. Construction of a new
highway will cut off access to the drivein
area.
Norman Jackter, district manager for
Columbia Hctures, was calling on local accounts
. . . Sale of reserved seats for "Benriur"
is underway with the opening slated
in the Denham Theatre in April after
the completion of a remodeling estimated
to cost $250,000.
PORTLAND
^
Friday morning shoppers special, "Show
and Shop," is under way at the Fox
Theatre, Dean Mathews reports. The first
show was not well attended but intensified
publicity should build patronage and
Mathews is hopeful. The event at the Fox
is sponsored by a soft drink bottler and
admission is by bottle cap—four caps.
The film for the Friday (25i show was
"Daddy Long Legs," the Fred Astaire picture.
Down for a future Friday morning
is "Three Coins in the Fountain."
The lATSE winter meeting was held
March 21-24 here at the Multnomah Hotel
.. . The Portland Home Show was attended
by more than 50.000 dm-ing its
ten-day run at the Pacific-International
Building, site of last summer's Oregon
Centennial.
'Pay or Die' to Lawmen
HOLLYWOOD—Allied Artists will stage
special nationwide screenings of "Pay or
Die" for each of the counti-y's 25 most
important law enforcement organizations.
The picture, starring Ernest Borgnine and
Zohra Lampert, deals with the Mafias
first foe in America. New York pohce lieutenant
Joseph Petrosino. A late May national
release date has been set.
Sid Solow to Republic Board
HOLLYWOOD—Sidney P. Solow has
been named to the board of directors of
Republic Pictures. He is general manager
of Consolidated Laboratories, which is
owned by Republic. Solow 's longtime aide
Ted Hirsch, who was sent to New York
seven months ago, was made a Republic
vice-president.
sefuf/ne H
n 2 years for $5 Q 1 year for $3 Q 3 yean for $7
D Remittance Enclosed Q Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONL STATE....
NAME
POSITION..
I
SEATTLE
J^li United Theatres drive-ins are now operating
for the season, with the exception
of two in Spokane. Locally, the
Sno-King, El Rancho. Kenmore and Fife
opened Wednesday 1 16 1 ... Sterling has
added a new promotion man to its staff.
He is William Wilson, who comes to the
Seattle circuit as an experienced theatreman
from Pennsylvania . . . Nancy Hieronymus
of Sterling's accounting department
was married to Beau Davis . . .
Mary Lou Walker is the new office secretary
to Jim Bonholzer at United Theatres,
replacing Jean Smith.
Fred and Selma Danz have been enjoying
a Mexican vacation, with stops at
Acapulco. Taxco. Cuernavaca and Mexico
City . . . Buck Seale. Columbia salesman,
was over from eastern Washington . . .
Hap Fredericks, United Artists eastern
Washington salesman, was in town.
Frank Shannon is now managing the
Auto View Drive-In, Tacoma . . . John
Danz returned from a short trip to Los
Angeles . . . "Sink the Bismarck!" opened
Wednesday i23i at the Fifth Avenue . . .
Pilmrow visitors included Howard McGhee,
of the Midstate, Kennewick; Lloyd Honey,
Liberty and Starlite, Sunnyside: Manager
Rettkowski, Alki Theatre, Wilbur; Al
Frank, Yakima, and Mrs. Ed Anderson,
Country Di-ive-In, Yakima.
Catholic Guild Retreat
Scheduled April 8-10
BOSTON—The Catholic
Motion Picture
Guild will hold its annual retreat on the
Palm Sunday weekend starting Friday.
April 8, at dinnertime and lasting until
3 p.m. Sunday, April 10, at the new and
enlarged Campion Hall in North Andover.
Jack O'Brien of New England Service
Corp. is the president of the Laymen's
Retreat and Tom Fermoyle of Affiliated
Theatres is the vice-president. There are
80 individual rooms for motion picture
industrymen available. Reservations may
be made to cither of the two men.
$300,000 Cinema Theatre
Aims at June 1 Opening
POMPANO BEACH. FLA.-North Broward's
only indoor motion picture theatre
is going up along U. S. 1 just south of the
Shoppers Haven. To be known as
35-acre
the Cinema Theatre, the facility will contain
1.242 seats and parking
around 500 cars.
places for
Officials of Shoppers Haven, which is
building the theatre for Smith Management
Co., said they are shooting for a
June opening for the $300,000 theatre.
The Toluca Lake Chamber of Commerce
honored Stephen Bosustow, president of
UPA Pictures, at its annual meeting for
"His service to the community and for
the recognition UPA has brought Burbank
through its cartoon character. Mister Magoo."
BOKOfflCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Bird., Kansas City 24, Mo.
Maureen O'Hara stars with Alec Guin-
I
I ness in "Our Man in Havana," a Co-
I lumbia Pictures release.
W-8 BOXOFTICE March 28, 1960

—
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'
.' '.'..'. '.
'.
. . and
Belter Weather Aids
Kansas City Houses
KANSAS CITY — Business continued
good in theatres here with somewhat
warmer temperatures, snow melting and
no new storms in prospect. Only two new
pictures were brought in, the rest playing
holdovers or re-releases. "A Dog of Flanders"
played both the Uptown and the
Granada to excellent business and "Nude
in a White Car," which opened in the Isis
at 200.
(Average Is 100)
Copri Ben-Hur (MGM), 8rh wk 200
Fairway Toby Tyler (BV), 4th wk 200
Isis ^Nude in o White Car (Trans-Lux) 200
Kimo The Mouse Thot Roared (Col), 12th wk. 110
Midland Once More, With Feeling (Col); Edge
of Eternity (Col), 2rvd wk 95
Missouri Suddenly, Lost Summer (Col); Hell
Bent for Leather (U-l), 5th wk 160
Plaza Solomon and Shebo (UA), 2nd wk 275
Roxy—Who Wos Thot Lady? (Col), 4th wk 100
Uptown, Granada A Dog of Flanders (20th-Fox) 185
Strong Newcomers Help
Chicago During Lent
CHICAGO—Despite Lent and continued
winter weather, Loop business for the
week ending Wednesday (23) held up nice
in all situations. "The Gazebo" at the
Chicago and "Our Man in Havana" at the
United Artists were strong newcomers and
show promise of keeping things lively at
the boxoffice. "The Mating Urge" did
satisfactorily in its opening at the Loop
Theatre. Grosses for holdovers remained
normally stable—although "Who Was
That Lady?" continued to do above average
even in the fifth week.
Copri -Woman in the Shadows (SR); Love by
Appointment (SR) 165
Carnegie The Mouse Thot Roored (Col), 14th
wk 1 30
'. '. .'
Chicago^The Gazebo (MGM)
^215
Cinestage Scent of Mystery (Todd), 12th wk. ..165
Esquire Chonce Meeting (Pora) 185
Gorrick A Dog of Flonders (20th-Fox), 3rd wk. 190
Loop The Mating Urge (SR) 185
McVickers Windjammer (NT&T), 13th wk 170
Monroe The Gunfighter (20th-Fox); Hulls of
Montezuma (20th-Fox), reissues 145
Oriental Story on Page One (20th-Fox), 2nd wk. 170
Roosevelt This Rebel Breed (WB); The Threat
(WB) 165
State Lake Who Wos That Lady? (Col), 5th wk. 190
Todd Ben-Hur (MGM), 13th wk 220
United Artists Our Man in Hovono (Col) 215
Woods Pretty Boy Floyd (Cont'l), 2nd wk. ..155
World Playhouse The Cranes Are Flying (WB),
2nd wk 195
'Home From the Hill' 200
In Indianapolis Opening
INDIANAPOLIS — Holdovers continued
to dominate the first-run situation here.
The one major new picture on the program,
"Home Prom the Hill," promises to join
them. "Ben-Hur," in its fourth week, and
"Suddenly, Last Summer," in its third,
were going strong. Milder weather was
helping.
Arlington The Mouse That Roared (Col), 4th wk. 90
Cinema The Respectful Tramp (Times) 110
Circle Who Was That Lody? (Col), 3rd wk. 110
Esquire The Magician (Janus) 125
Indiana Toby Tyler (BV), 3rd wk 100
Keith's Suddenly, Lost Summer (Col), 3rd wk. 150
Loews Home From the Hill (MGM) 200
Lyric Ben-Hur (MGM), 4th wk 250
Open After Renovation
MOROCCO, IND.—After several weeks
devoted to redecorating and installation of
new projection and sound equipment, Dan
Rhodes of Fowler recently reopened the
Moroko Theatre. A Friday-through-Monday
iKilicy is being followed and Rhodes
hopes to add matinees soon. Given most
attention in the remodeling program were
the lobby, restrooms and auditorium.
Oscar Day Is Proclaimed
Motion Picture Day
KANSAS CITY—Mayor H. Roe Bartle
proclaimed April 4, the day on which the
Academy Awards will be presented, as Motion
Picture Theatre Day. Bartle emphasized
that "many persons and crafts that
comprise the motion picture industry have
devoted themselves constructively and unstintingly
in varied fields of civic and charitable
endeavor . the responsibility
of providing entertainment for the community
is a necessary and salutary one,
the level of excellence in their selection
being an unusually high one."
South Bend Debut
For 'Snow Queen'
SOUTH BEND, IND.—A lavish world
premiere of Universal-International's feature
length animated cartoon version of
Hans Christian Andersen's fable, "The
Snow Queen" will be held here April 1,
marking the first such event to be held
in this city since "Knute Rockne" in 1940.
Patty McCormack, one of the actresses
supplying the voices to the cartoon characters
in the film, will make a personal
appearance at the premiere at the Colfax
Theatre. In addition, she will head a big
civic parade before the showing.
Exchange Folk Lunch
With Kansas Censors
KANSAS CITY—Representatives of the
motion picture exchanges met with the
members of the Kansas State Board of
Review at a luncheon In the Town House
Friday il8), arranged by Ab Sher, president
of the MPA of Kansas City and head
of Central Shipping and Exhibitors Film
Delivery. All three members of the board
attended—Mrs. Dorothy Prankovich, its
new chairman, Mrs. Cecile Ryan and Mrs.
Claris Deane— all of Kansas City, Kas.
Prom the exchanges were Ben Marcus,
district m.anager, and Bill Jeffries, office
manager for Columbia; Frank Thomas,
Allied Artists manager; Joe Neger, manager,
and Eric Green, office m.anager of
20th-Pox; Ralph Amacher, United Artists
manager; Tom Bailey, manager, and Jim
Witcher, office manager of MGM; William
Kelly, Universal manager; Harry Hamburg,
manager, and Arthur Cole of Paramount.
There were no speeches, Sher said, just
a casual discussion of mutual problems.
Installing Prism Screens
For Alliance, Kerasotes
CHICAGO—George English Corp., Berwyn.
Pa., has started Prism screen installations
for the big Alliance Amusement
Co., which has 42 outdoor theatres. The
first Prism installation is being made at
the Alliance circuit's Eastside Drive-In,
Terre Haute, Ind. Next in line for the
English installation crews will be the circuit's
drive-ins in Anderson, Ind., and La
Salle.
Also on the list of Prism outdoor screen
installations to be made this spring by
English and his workers are the two drivein
theatres in Champaign recently purchased
by George Kerasotes' circuit.
Selig Says No Shakeup
Due in FMW Setup
KANSAS CITY—Robert Selig, who heads
the combined Pox Intermountain and Pox
Midwest subsidiaries of National Theatres
Robert Selie Fred Souttar
& Television, Inc.. set at rest rumors of
major upheavals in the two organizations.
Other than to effect operating efficiencies,
he told Boxoffice, he expects to make no
other changes and that Pox Midwest would
retain its offices in Kansas City.
A series of district meetings have been
scheduled by Selig whereby he will get
personally acquainted with Pox Midwest
theatre personnel. The first of these meetings
will be held in St. Louis April 12,
followed by Kansas City April 13 and
Wichita April 14.
Lee Thorn, supervisor of IBM operations
at NT&T headquarters in Los Angeles,
will come here to install the IBM
system and demonstrate its operation.
Thorn formerly was with FMW here as
assistant auditor.
Fred Souttar, who will supervise the
Kansas City office, said he is realigning
the booking department to some extent.
Darrell Presnell will now do the booking
and buying for a few towns in the
district, supervised by John Meinardi out
of St. Louis. This is in addition to Presnell's
publicity and advertising duties.
Souttar also announced Nick Carter,
who has been at Wellington, has been
named manager of the Midland Theatre
at Coffeyville, replacing Darrell Ray who
has gone into Masonic lodge secretarial
work in Fort Scott. Carter has been with
Fox Midwest for 30 years. The Midland
Theatre is one which Souttar bought from
John Tackett a number of years ago for
the old Midland circuit which later became
Pox Midwest.
Drive-In Mfg. Co. Incorporates
JEFFERSON CITY — Drive-in Theatre
Mfg. Co., 505 West Ninth St., Kansas City,
has been incorporated to manufacture, and
deal in electrical and electronic equipment,
sound cameras, lens, screens, advertising
equipment, property supplies, etc. It may
issue up to 500 shares of common stock
of $100 par value each. Incorporators were
listed as L. E. Higgenbotham, P. W. Keilhack,
and T. Van Hooser.
Big Advance for "Can-Can'
CHICAGO—While publicity and admission
schedules for "Can-Can" have not yet
been published, ticket orders totaling some
$2,000 have already been received at the
Palace boxoffice. The attraction is scheduled
to open the third week in April.
BOXOFFICE March 28, 1960 C-1

. . . M.
20
.
CHICAGO
The Variety Club kicked oft a membership
drive March 15, under the leadership
of Joseph Berenson, president of National
Theatre Advertising Co., to broaden and
enlarge the rolls by adding members from
the entire amusement industiy — radio,
television, advertising and sports—plus associate
members from general business.
Bill Margolis reported arrangements have
been completed for new Variety quarters
in the Pick Congress Hotel following a
refurbishing program there.
Les Lear was elected executive vice-president
of Graphic Pictures, 33 South Wacker
Kermit Russell, Valiant Films,
Drive . . .
was in Detroit to arrange a screening of
"The Sword and the Cross" . . . Sam Levinsohn
was in New Kensington, Pa., where
Chicago Used Chair Mart is rebuilding
1,000 seats in the Capitol Theatre. Used
Chair also is reseating the Jefferson at
Jefferson, Ohio, and the Dixon at Dixon,
111.
The Milford, which plays second sub-
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any attraction.
Lucky gives patrons a thrill that will pock
empty seats.
Write today for complete details.
LUCKY SALES COMPANY
state Theatre Building, Ellzobethtown, Kentucky
or
DENNIS GAME COMPANY
147 North 12th Street Philadelphia, Pa.
. . .
run, established a record with "Pillow
Talk" for eight consecutive weeks. "Operation
Petticoat" curently was in its third
week . Ken Dickinson has bought the
. .
Dalton, closed five years, and is reopening
it on the 31st. Abbott Theatre Equipment
Co. is installing an EjCA Snow White
screen Howard Lambert and Dick
Felix plan to reopen the Belmont Theatre
around the middle of April.
Nat Nathanson, Allied Artists, hosted a
St. Patricks Day luncheon at Fritzel's . . .
Mark Damon was in for a weekend of interviews
for "This Rebel Breed," opening
at the Roosevelt . . . Joseph Fuelner of
H&E Balaban reports "Chance Meeting"
was doing excellent business at the Esquire
on the near north side.
Henry Blumenthal of Ad Art Display Co.
was home following a lengthy stay in the
The city censor board approved
hospital . . .
"The F\igitive Kind" without cuts
R. M.
after a lengthy discussion . . .
Schell organized the Foremost Vending
Service, 5330 North Magnolia .
Bail, who left
. . Waldo
Balaban & Katz, to go on a
ranch in the northwest, has puixhased
the Odem Theatre in Redmond, Ore.
E. O. Marks and associates have formed
the Old Orchard Theatre
Varga, president of Peljo
Co. . . . Paul
P^m Productions,
reports he has a pilot film ready for
tradeshowing. It was made in Gei-many
L. Joseph has foiined the Joseph
Borde Co.. 160 East Monroe, to distribute
films . . . The B&K Riviera in the uptown
district is exjierimenting with triple bills.
Paul Rosenbaum has sold his interests
in Interstate and has organized the Drivein
Concessions Co. with Ii-ving Davis . . .
Edwin Silverman of the E^aness was on a
trip to Hollywood . . . American Seating
reported earnings of $2.83 a share for
1959, compared to $3.10 in 1958.
Don Goldberg of Teitel Films was vacationing
in Florida . . . Ken Edgerly was
named manager of the B&K Valencia, succeeding
Dave Thoma who died.
Ace Seating & Equipment Co., headed
by Han-y Phillips, is installing 900 chairs
in the Isle Theatre at Aurora. Ace is also
repairing seats in the Ace Theatre at
Hessville, Ind., and putting in new carpeting.
Phillips said they are also laying
fresh carpeting in the Highland.
Local movie critics were in New York to
get a first glimpse of "The Unforgiven,"
which will open at the State Lake Theatre
April 7. The visiting members of the
press had a chance to talk with John
Houston, director: James Hill, producer,
and Burt Lancaster and Lillian Gish, who
costar in the picture.
. . Florence Cohen,
Allied Artists and 20th Centui-y-Fox here
are collaborating in an extensive radio, TV
and newspaper campaign on behalf of
the first neighborhood break of "The Purple
Gang" and "The Seven Thieves." The
combination goes into 50 theatres as of
April 1 . . . Elaine Wolfe
the staff of MGM .
has returned to
booker at Warner Bros., left on a vacation
in Florida.
INDIANAPOLIS
ITathleen Finneran, daughter of Mr. and
Mrs. J. P. Finneran of Syndicate Theatres,
is among the eight leads named to
the case of "I Remember Mama," which
will be presented by St. Mary-of-the-
Woods College overseas this summer. Under
the sponsorship of the United States
Organizations and the American Educational
Theatre Ass'n, the St. Mary's troupe
will entertain troops in Newfoundland,
Labrador, Baffin Island, Greenland and
Iceland. Kathleen will play the role of
Dagmar, the young girl in the production.
She is a freshman speech and drama major
at St. Mary's and the only freshman
in the cast making the tour.
Paul D. Hammond, 58, projectionist at
the Huntington Theatre, Huntington, for
more than 30 years, died Tuesday (15 1 at
the Huntington County Hospital where
he had been admitted the preceding day
for observation. Surviving are his wife
Mary, two daughters and three sons. Funeral
services were held Friday (18) at St.
Mary's Church, Huntington.
Buena Vista had a sneak preview of
Walt Disney's "Kidnapped" at the Indiana
Theatre Wednesday i23). "Kidnapped"
will open at the Indiana April
The Crump Theatre, Columbus,
14 . . .
was robbed Sunday 1
)
Installation of 70mm equipment with
NTS-Bauer projectors has been completed
at the Twin Drive-In, which opened its
first 70mm picture. "Solomon and Sheba,"
Wednesday '23). The Twin is the first
drive-in in this area to be equipped for
70mm . . . J. W. Servies, NTS district
manager, was a visitor at the local exchange.
Josephine Sclunidt is back at Realart as
assistant to Mrs. Helen Bohn .
on the Row: Mrs. Ethel
. . Visitors
Walsh and Mrs.
Peg Richards, Scottsburg: Harry Van Noy,
Middletown: Carl Carter, Greenwood: H.
G. Reckley, Greencastle; Bob Campbell,
Lebanon: Keach McAllister, Jeffersonville,
and Frank Bates, Louisville.

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Missouri Theatre Supply Co.
115 West 18th St.
Kansas City 8, Mo.
Abbott Theatre Equipment Co.,
1309 South Wabash Avenue
Chicago 5, Illinois
Inc.
Shreve Theatre Supply Co.
217 West 18th St.
Kansas City 8, Mo.
BOXOFnCE :: March 28, 1960 C-3

. . Winter
. . Don
. .
—
KANSAS CITY
prank Weary III of Henrietta was dashing
about the Row Monday preparing
for the reopening of his drivein
April 1—he hopes. Other Missouri exhibitors
who have braved the weather
since the Show-a-Rama convention included
John Walker, Excelsior Springs: W.
V. Snider, Holden: Mr. and Mrs. A. E.
Jarboe, Cameron; Ed Harris, Neosho: Bill
Bradfield, Carthage. No Kansas exhibitors
were reported though Bob Adkins is halfand-half,
with theatres in Pleasanton and
Valley Palls, Kas., as well as houses at
Princeton and Higginsville, Mo.
. . . Kyle
H. J. Benham, RCA Service Co. regional
manager from Chicago, conferred with field
manager C. P. Forbes . vacationers
include John Graham and wife of Forsyth,
Mo., who have gone south . . . Earl
Dyson of AIP was in St. Joseph Monday
(21), called there by the death of his
mother the previous Saturday
Keltner's father-in-law. who has the theatre
at Ozark. Mo., died.
. .
Nat Hechtman of Capitol Flag & Banner
Co. contributed those banners which
added to the colorful decorations at the
Show-a-Rama . The Kopulos brothers.
Gus and George of Regal Poppers expressed
satisfaction over the sales they made dur-
Scrccns Towen Signs
Chicogo SCREEN GLOW, INC
Boston
30 Smith Street
Poughk«€psie, N. Y.
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Fully Insured — Please State Screen Size
GL 4-69il Call GR 1-4108
MISSOURI THEATRE
SUPPLY COMPANY
115 West 18th
Kanios City 8, Missouri BAItimore 1-3070
STEBBINS Theatre Equipment Co.
Repairs— Ports and Supplies
Ideal Seating Co. Fine Chairs
1804 Wyandotte
GRand 1-0134
Kontos City 8, Mo.
Night DRexel 1-2791
When Ordering Other Supplies
Why Not Order Westinghouse Lamps?
20% Discount on $5 Orders
25% DiKount on $1S Orders
SHREVE THEATRE SUPPLY
217 West 18th St. HA 1-7849 Konsos Oty, Mo.
"SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
St. Louis IS, Mo.
Phone
Evergreen 5-5935
ing the convention from their exhibit
booth. George is planning a sales trip to
western Kansas, weather permitting .
According to most of the salesmen, practically
all Kansas drive-ins are planning
now on Easter openings.
Salesman Johnny Long reports John
Kongs of Seneca, Kas.. up and around
again after a fall from a ladder. He is now
having to wear a brace . . . Sol Prank, has
returned from Los Angeles to his Salina
home, recovered from a severe case of
pneumonia in a hospital there. Mrs. Prank
stayed in a motel. FYank operates the
Rocket Drive-In.
. .
John Walker, w'ho with Marvin Edgar
took over the Siloam Theatre at Excelsior
Springs March 10 from Robert Shade,
was in town Monday. Walker says he has
received only compliments on barring
youths in black leather jackets from attendance
at the theatre . Dorothie Warneke
was back on her booker's job at Buena
Vista Monday i21) after a five-month
siege in the hospital because of a broken
hip with complications . . . Tommy Thompson.
BV manager, was enjoying a visit
from his son Junior, who lives in Port
Smith, Ark., plus the daughter-in-law and
three grandsons.
Skip Regan of the Roger Corman Film
Group, Hollywood, was making contacts
on the Row .
Walker, publicist for
Warner Bros, who weekends at his home
in Pineville, Mo., got up at 4 a.m. Monday
morning and Mrs. Walker drove him
to Neosho, where Ed Harris took him and
Bill Bradfield of Carthage on into Kansas
City. Don feels his commuting is
worth while because his family enjoys their
resort home so much. All the snow has
gone down there, about 200 miles to the
south. Don left for St. Louis to work on
"Tall Story."
Painters are at work at the MGM offices,
but Jim Witcher, office manager, says
perhaps one can put up with them every
five years . . . Al Adler, MGM salesman,
says in all his years of travel he has never
encountered as bad weather as this winter
John Wangberg, 20th-Fox salesman,
. . . won the men's wristwatch the
WOMPIs were displaying at the Show-a-
Rama convention. The women's wristwatch
was won by Myrtle Taylor, retired Inspector.
Vera Fouch, who operates the Kansas
City Slide Co. was married Saturday (12)
at the Calvary Baptist Church to William
Wood. Mary Heueisen, booker at Warner
Bros., and Carl Benz of the Kansas City
Slide Co.. were their attendants. Wood is
a postman and the couple will leave April
1 for a two-week honeymoon in New York.
Dickinson Office Robbed
KANSAS CITY—Offices of the Dickson
Theatres at suburban Mission, Kas., were
broken into Sunday night (13) and office
machines valued at nearly $1,000 stolen.
One of the two office doors had been left
unlocked and police said entry was made
through it.
Meredith Willson's "The Music Man,"
scheduled as a Warner Bros, motion picture,
has just opened its first U.S. engagement
in Melbourne, Australia.
ST. LOUIS
The terrifically bad weather in the first
three weeks of March has thoroughly
upset the planning of drive-in theatre
owners and many announced season opening
dates have been postponed. The Prisina
circuit of Springfield, 111., moved back
to April 1 the opening of their drive-ins
in Missouri. Illinois and Iowa previously
scheduled to reopen on March 25 . . . The
Army Air Force Theatre No. 2 at Scott
Air Base near Belleville was to close April
20 for extensive remodeling, repairs, etc.
Speaking of snow, it was reported here
March 16 that snow on the roof of the
old Roxy Theatre in Jefferson City caused
it to collapse. The Monroe street house
has been dark for several years. A taxicab
office in the front of the building was not
damaged. No one was injured.
Out-of-towners along Pilmrow were not
numerous. Some left hurriedly when the
weather bureau predicted another six
inches of snow Monday night and Tuesday
morning. Those seen included: FYieda
Paul and son Norman, Carlinville; Charley
Mitchell, Salem; Otto Ingwersen,
Montgomery City; Albert Smith. Nashville,
111.; Grover Brinkman. Okawville;
Louis H. Walton and Francis G. Handlong,
Troy, Mo., and Mrs. Tom Gates.
Barry. 111.
James H. Arthur, president of Arthur
Enterprises, discussed "Motion Pictures
What Should We Expect of Them?" at a
meeting of the Better Films Council of
Greater St. Louis in the music hall of
Scruggs-Vandervoort-Barney's downtown
Clyde Patton, former manager
store . . .
for the Fox Midwest Illinois Theatre at
Centralia, has taken over the operation of
the Globe Theatre at Christopher in a
deal with the Christopher Betterment
Ass'n, owner of the theatre.
"The Unforgiven." UA release, was filmed
entirely in Durango, Mexico.
|JUL

29
, bringing
,
New Yazoo Theatre
Opens at Yazoo City
YAZOO CITY, MISS.—The Yazoo Theatre,
shabby and abandoned until workmen
began the job of giving it a new
splendor and charm several months ago,
was to make its formal bow to the public
1
Tuesday back motion pictures
to this city.
1
T. G. Solomon, who has built up a circuit
of smaller city theatres through
Louisiana and Mississippi in the last decade,
rebuilt the Yazoo after the Dixie was
destroyed by fire some time ago. The Yazoo,
an action and western house in former
years, had been dark since the advent of
widescreen and Cinemascope.
Among the renovations are a striking
new front with a new marquee illuminated
by hundreds of twinkling lights, plus a
flasher-lighted reader board; a new boxoffice,
remodeled lobby and concession
bar; new seats, new attraction panels,
plush carpet, new heating-air conditioning,
a new roof and redecorated exterior, and
complete redecoration inside.
Conch Renaissance Fete
Makes Bow at Key West
KEY WEST, FLA.—The "Conch Renaissance"
was ushered into historic Key
West the weekend of March 19 as hundreds
of visitors poured into Old Islanders'
homes to glimpse the restoration of a bygone
era. It was a grand-scale open
house thi-oughout most of the city as many
homes threw open their doors to the public
for the first time.
Old Island Day, slated to become an annual
event, culminated a fast-paced, twoday
celebration to honor Mitchell Wolfson,
president of Wometco Enterprises, who restored
the Audubon home in Key West
and turned it into a state museum.
Key Westers paid tribute to Wolfson.
one of its favorite sons, and "father of the
renaissance," with a dinner at Casa Marina
Hotel. Lou Carbonell, chairman of
the event, spearheaded the celebration for
the Lions Club, wliich brought dignitaries
from all over the state.
May Build 800-Seat House
BRADENTON, FLA.—An 800-seat theatre
is contemplated as part of the Eastern
Shopping Center development adjacent to
Cortez Plaza. The site, which contains
three acres, is on the northwest comer of
Orlando avenue with 235 feet of frontage
on the Tamiami trail.
50 Students Get Passes
GREAT FALLS, MONT.—The first 50
students in line at the Liberty Theatre boxoffice
Saturday (12) to see "Sink the Bismarck!"
were admitted free.
SEMINAR FOR BLEVINS MEN—Members of the Blevins Popcorn Co. sales
and service departments spent a week in a sales seminar at the Blevins plant
in Nashville learning about the new hybrids developed by the agronomists.
Left to right are James McMurray, New Orleans; Arnold Holland, Jacksonville;
Rufus Harris and Leo Elliott, Nashville; Jack Marsh, Atlanta; Lloyd Johnson and
Fred McCabe, Nashville; Leo Evers, Little Rock; Lester York, Nashville, and
Charles Cox, Ridgeway, 111.
Cooperative Plan as Way
To Improve Tupelo Films
TUPELO, MISS.—A program in which
representatives of citizens groups would
work with theatre managers to improve
screen fare shown here was suggested by
Major Pete Poland, director of Civil Defense,
at a Tuesday evening 15 meeting
1 1
of the Citizenship Responsibility Ass'n.
Poland's suggestion came after Jack Kelly,
a businessman, had called for action
against local theatres because of the type
of pictures booked for recent weekends.
Cason Rankin, Lee County attorney, also
replied to Kelly's suggestion, pointing
out that the U. S. Supreme Comt has ruled
that no local censor group has authority
over what theatres may show.
The meeting, attended by more than 50
was one in a series
Third District citizens,
aimed at enlisting public support for Lee
County law enforcement officers in their
campaign against vice and corruption.
A. E. Nestler Halts Panic
At Greenville Paramount
GREENVILLE, MISS.—Hundreds of patrons
viewing a recent Sunday afternoon
showing of a cartoon at the Paramount
Theatre scurried for exits when they mistook
the sound of a spewing fire extinguisher
for the swish of real fire. The
extinguisher went into action when it was
knocked from its rack in the blacony.
Although the mass exit began in confusion.
Manager A. E. Nestler and a police
officer quickly reached the stage and
gained control of the crowd with assm--
ances that there was nothing wrong. There
were no serious injuries.
Paid School Films Vex
Memphis Showmen
MEMPHIS—Theatremen have protested
a public school practice of raising funds
by charging students admission to movies
of the Marilyn Monroe type.
"This should be investigated," Edward
O. CuUins, owner of Idlewild Theatre, told
the Better Films Council. "We are criticized
for showing films that they are
showing in the schools to make money."
J. A. West, owner of Hollywood Theatre,
commented: "The children are required to
attend these movies. Does anyone know
what happens to the money they take in?"
Mrs. T. C. Nelms, past president of the
citywide PTA, who attended the meeting
held at the Variety Club, said: "I don't
know what the schools are doing showing
films to the children during the time they
should be using to teach them."
Lee Thompson, assistant superintendent
of schools, said movies were shown in the
schools to make money for extra telephones,
postage, educational films, band
uniforms—things the board of education
is unable to fui'nish.
"When we schedule an old film, many
of the children tell us they have already
seen it at school," said Cullins. "I understand
Snowden School showed 'River of
No Return' with Marilyn Monroe."
P. C. Hutchinson, principal at Snowden.
said the Mom-oe picture was a slipup.
Actually the film is a hai-mless western
in which Marilyn wears blue jeans. Such
movies, a school board member said, are
shown on an average of three to six times
a year in each school and the admission
is usually 15 cents.
Jon/tA(M^
BOONTON, N. J.
Large Core
Greater Crater Area
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BOXOFFICE March 28, 1960 SE-1

-
. . . N.
. . Harold
—
MEMPHIS
Quit all this talk about "indecent" or
"filthy" movies in general terms. That
was the message of Augustine Cianciola.
owner of the Plaza, Rosemary and Northgate
theatres, to the Better Films Counyou'RB
smmG yooFt
\^.HBCK OUT)
N
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THEATRE SEAT SERVICE CO?
A Division of
SEATING CO.
160 Hermitage Avenue
>ijishvii{€. Tennewce^
cil meeting attended by civic leaders and
theatremen. "If we i-un a picture you
don't approve of call us or WTite us and
name the picture," he said. "Then we will
have something to go on. Different people
have different ideas about what's decent
and what isn't. Just a lot of talk about
filthy movies doesn't help anybody and
doesn't get any results."
. . .
The Skylark Drive-In at Newport, Ark.,
was reopened for the season, as did the
Twilite at Bruce. Miss. Fire de.stroyed
the Savoy Theatre at Clarksdale, Miss.
Mr. and Mrs. Howard Nicholson and
. . .
Mr. and Mrs. Com-ad Bach served as
hosts for Variety Club's first social of
the year for the ladies—a counti-y fair,
featuring a box supper. Jack Pennington's
band and an old-fashioned cake walk.
. . .
Gordon Hutchins has reopened his 64
Drive-In at Russellville, Ark., for the summer
. . . B. P. Jackson, C. J. Collier and
Vince Dana of the Collier-Jackson circuit.
Tom
Cleveland, Miss., were in town
M. young, dean of Filmrow and retired
manager for 20th-Fox. and Miss Clemmie
Womack of Lake Cormorant. Miss., were
married and left on a trip in Florida.
Whyte Bedford, Ford Drive-In, Hamilton,
Ala., and Leon Hoofnagle, booker for
Commonwealth, Kansas City, were in town
B. Fair, Fair, Somei-ville, and J. U.
Burton, who operates the Strand at Tiptonville.
the Palace at Ridgely and the
Star at Ti-enton, were among Tennessee
exhibitors on the Row.
From Arkansas came K. H. Kinney,
Hays, Hughes; Jack Noel. Maxie, Ti-umann;
Alvin Tipton. Tipton theatres at
Caraway. Manila and Monette; E. C. Fleeman,
Ritz. Manila: Mrs. Ann Hutchins.
State, Corning; John Staples, Carolyn,
Piggott, and 'Victor Weber, Center, Kensett
. Rockley has changed the
name of his Radio Theatre at Bebee,
Ark., to the Palace. He was in Memphis
booking.
Best Sound-Edited Picture
Honor Goes to 'Ben-Hur'
HOLLVWOOD—Merle Chamberlin. supervisor
of postproduction activity at MGM,
was the keynote speaker at the Motion
Picture Sound Editors seventh annual
awards luncheon. Chamberlin accepted
MPSE's posthumous award to Sam Zimbalist
for his production of "Ben-Hur"
which was named the "best sound-edited
film of 1959." Awards were made to the
sound-editing staffs of "Ben-Hur" and
Desilu's TV Untouchables series by Haya
Harareet, Stephen Boyd and Barbara Nichols.
Music Contest at Theatre
CHINOOK, MONT.—In conjunction with
the sixth annual Bear Paw Hereford
Spring Bull show and sale, which was held
here Sunday il3i, the Bear Paw Breeders
Ass'n sponsored an accordion contest the
preceding evening at the Blaine Theatre.
Cash prizes were awarded to the four best
accordionists.
Xady' Big Grosser
2nd Memphis Week
MEMPHIS — "Who Was That Lady?"
and "Toby Tyler," both holdovers, did the
best business of the week at the first-run
theatres. "Who Was That Lady?" doubled
average figures its second week at the
Warner and "Toby Tyler" drew a fine attendance
rated at 150 per cent average.
"A Dog of Flanders," the only new picture
here, did even 100 per cent.
(Averoge Is 100)
MqIco— Toby Tyler (BV), 2nd wk 150
Polocc Solomon and Shebo (UA), 4th wk 100
Stole— The Bridges at Toko Ri (Poro), The
Country Girl :Par3), reissues 100
Strand—A Dog o» Flanders i20tti-Fox) 100
Warner Who Wos Thot Lody? (Col), 2nd wk. 200
Donald Bowin Purchases
Two Columbus Theatres
COLtJMBUS. KAS. — Donald Bowin of
Parsons purchased the Liberty Theatre and
the Cherokee Drive-In from John B. Huston
and his sister. Mrs. Dorothy Madsen
of Burson, Calif., effective March 15. The
sale also included the Liberty Building,
which was built by the late N. W. Huston
and the theatre operated by him for many
years. He acquired the Cherokee Drive-In
from Louis Stein of Parsons, who constructed
it. At the time of its construction,
Bowin was associated with Stein.
Bowin's parents live about six miles from
Columbus and he will stay with them for
the next few weeks after which he will
move, with his wife and infant son Keith,
to Columbus. He has ten years experience
in theatre work, having acquired this in
Pi-escott, Ai-iz., Anchorage, Ala.ska, and
Parsons.
Mrs. Celeste Richardson, who has been
managing the two theatres since Huston's
death, says that contracts now in effect
will be fulfilled by the new owner. Bowin
plans exten.sive remodeling as soon as
weather conditions permit.
Director of 'Navarone'
Withdraws From Picture
HOLLYWOOD — Alexander
Mackendrick
has withdrawn as director of "The
Guns of Navarone" for medical reasons,
according to announcement made by
writer-producer Carl Foreman.
The picture unit, which stars Gregory
Peck. David Niven. Anthony Quinn and
Gia Scala. started its principal photography
March 21 in Athens.
Rogers, Ark., Victory Sold
ROGERS. ARK.—Mrs. Walter Talbutt
has sold the Victory Theatre here to G.
Don Thompson. The theatre was jointly
owned by Mrs. Talbutt and her mother
Mrs. John I. Cooper of Baxter Springs,
Kas.
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SE-2 BOXOFnCE March 28, 1960

70 35
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QUALITY- SERVICE -GUARANTEE
QUALITY Designed with American know-how by
American Standards for American Theatres. This
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found only in Century Projectors, producing the ultimate
in screen presentation.
SERVICE Immediately available by experienced
and reliable Century Dealers in principal cities throughout
the world, who are now equipped with quality
parts and replacements.
Guaranteed by Century Projector Corporation
See your Century dealer or write:
CENTURY PROJECTOR CORPORATION
NE^V YORK 19, N. Y.
SOLD BY
Tri-State
Theatre Supply
318 South Second St.
Memphis 3, Tennessee
Capital City Supply Co.
161 Walton Street, N. W.
Atlanta,
Georgia
Standard Theatre Supply Co.
215 E. Washington St.
Greensboro, North Carolina
1624 W. Independence Blvd.
Charlotte, North Carolina
Queen Feature Service,
1912'/i Morris Ave.
Birmingham 3, Alabama
Hodges Theatre Supply Co.
1309 Clevelond Avenue
New Orleans 13, La.
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Inc.,
BOXOFFICE March 28, 1960 SE-3

. . Gleaned
. .
NEW ORLEANS
Dazing of two buildings at 221 and 223
South Liberty on Pilmrow is forcing
five occupants to move to new quarters.
Russell Callen and Associated Theatres
will move to 1029 Frenchman St.: Kay
will occupy the ground floor at 150 South
Liberty; Allied Artists to the second floor
cf 143 South Liberty, while Masterpiece
Pictures and Exhibitors Poster Exihange
already have moved to 215 and 212 South
Liberty.
Ilouck & Powers Theatres of Texarkana
have taken over the Red River Drive-In
there, which has been operated the last
few years by the H. R. Falls agency of
Dallas. Joy's Theatres will do the buyingbooking,
starting April 15. Houck and
I ovvers also operate the Leo Theatre and
Joy Drive-In at Texarkana.
Southeastern Theatre Equipment Co., at
one time known as the Delta Theatre
Equipment Co. and operated by Jolin Elzey
and wife and later by Jack Dumestre,
when its present name was adopted, has
folded, effective Saturday i26>.
. . .
. . .
Lorraine "Lott" House, Paramount staffer
who was married a few weeks ago,
resigned to move to Alexandria with her
husband Dutch, son of Delia Favre.
Paramount assistant cashier, was due
heme April 5 from Amarillo Air Force
base. Soon he will go east for assignment
overseas.
In from .'\tlanta three days was MGM
District Manager M. C. Burnett to confer
with Loow's State Manager Rodney Toups
On treks in the territoi-y were Charles
WAHOO is
the
Ideal boxofFice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity. ^
HOLLYWOOD AMUSEMENT CO.
37S0 Oakton Si. Skoki*. Illinoll
Screens Towen Signs
chicogo SCREEN GLOW, INC.
^"°"
30 Smith Street
Poughkeepsie, N. Y.
Complete service pertaining to painting of Drive-in Theatres.
Six trucks completely equipped to serve you.
Reference on Request
Fully Insured — Please State Screen Size
GL 4-6981 Coll GR 1-4108
. . .
Ach?e jr.. NTS salesman, along the coast
to Pensacola: Alton Dureau, Columbia,
also along the Gulf . . . Sam Daigre,
Osage at Plaquemine. conferred with his
buyer-bookers. Page M. Baker and Joe
Moreland at Theatres Service Co.
Mrs. Lisle Elgiva. formerly with Warners in
Oklahoma City, who moved here for the
duration of hubby's service duties, has
joined the Don Kay Enterprises staff.
Raymond Gremillion. who with wife
Mary manages the Twin Do Drive-In,
Mctairie. entered Touro Infirmary a week
ago after suffering a heart attack. Mary
said he will be in the hospital for some
time, then he'll have to take it easy for
several months . from Tliomas
Griffin's Show Biz column in the States-
Item: Mike Ripps, owner of Do Drive-In
chain who headquarters Mobile, and insurance
executive Bob Steur are back from
Phcenix where Mike's independently produced
movie "Macumba Love" was premiered.
It's a voodoo epic in flaming color
and the boys say it shattered 'em in Arizona.
It's slated for an opening here and
15 other top cities in a few months.
. . . A. L.
. . . Robert
From Transway: H. H. Moreau reopened
the Tiger Drive-In, Shreveport . . . Cecil
Howard re.sumed full week operation
The
at
the Joy, Rolling Pork, Miss.
Southern Amusement's Venus
. . .
at Winfield
was reopened a week later than
originally planned, on the 26th
Royal's Meridian 'Miss.i Drive-In returned
to full-week operation
Thompson has taken over the management
of the Rex. Brookhaven. Miss., Ed
Delaney of Gulf States Theatres will look
after the buying and booking. The theatre
was dark for several months.
. . . Calling
The Joy at Melville is slated to resume
fulltime operation April 16 under the new
management of Asa Willis, formerly with
Joy's Theatres in Shreveport
at Joy's Theatres offices were L. D. Powers.
Texarkana Theatres: Jack Pope, Rayville,
and Jack O'Quinn. former New Iberia
theatre owner and an associate in Kaplan
aad Welsh operations, now in the motel
business at New Iberia.
Glenda Mesisco, former bookkeeper at
Exhibitors Cooperative Service, gave birth
to a daughter named Theresa Lynne .
Hazel Dale has been added to Film Inspection
pensonnel. while Lillian Flick
took over the duties of supei-visor of Warner
films.
. .
.\mong Filmrow callers were Jimmy
Tringas. Tringas Theatres, Port Walton,
Pla.: Frank Glick, Morton. Miss.: F. G.
Prat jr., Vacherie: Weldon Limmroth,
Giddens & Rester, Mobile; Joseph Barcelona,
Regina, Baton Rouge: Charles
Waterall sr.. Chatham, Ala.: Phillip Salles,
Covington: Willis Houck, Kaplan, La., and
M. A. Connett, Newton. Miss.
penings at UA: William
.
Hames.
Hap-
district
manager, conferred with Branch Manager
George Pabst and staff . . . Staffer Gerry
Adams was greeted with "Happy Birthday"
on St. Patrick's Day. and candle-lit
cake in white and emerald, on her morning
arrival . . . Shirley Folse. assistant,
stepp)ed into the cashier position left vacant
by the departure of Nina Roser, who
is looking forward to the coming of "a
blessed event." Mary Fi-ances Burke, a
newcomer, is Shii-ley's assistant . . . Salesman
Maurice Artigues called at the Gulf
States offices, McComb, Miss.
The office of MGM Manager Jimmy
Briant is taking on a new look, a striking
pink with brownish tinge . . . Ruth
Buchman. MGM office manager Fred
Armington's secretary, has been promoted
to manager's secretary . Joyce Lohman.
secretary to Allied
. .
Artists Manager Ben
Jordan will soon bid farewell to Filmrow,
to await a baby anticipmted in May.
Variety 22 Enrolls 17
Associate Barkers
OKLAHOMA CITY—Seventeen members
of the now defunct Oklahoma Club have
become associate members of the 'Variety
Club.
Enrolled at the last meeting of the board
in the Tent 22 headquarters in the Biltmore
hotel were George Bass, Bob Gates,
M. W. Endicott, T. Raymond Higgins, B.
B. Kerr, George E. McDonald, H. E. Stewart,
Ike Hall, Guy Fuller, John Roring, Joe
H. Cummings, Paul Goodall, Horton C.
Hightower. Bob C. Lane. Walter D. Paschall.
William D. 'Voss and Tom Fuller.
Several other former Oklahoma Club
members are expected to join Tent 22.
Roy Avey jr. was appointed captain of
a committee to call on Pilmrow and theatre
employes in the 'Variety membership
drive, which will extend through June.
Tom Johnson was named captain of a
committee to solicit membership from the
television and radio industry. Another
committee will be named to handle associated
industries.
R. F. J. Williams. Charles Dresser and
H. C. Hightower were assigned to confer
with Don James, operator of the Biltmore,
on obtaining larger club quarters at the
current rental.
James McKenna of Tulsa reported arrangements
for the combined United Theatre
Owners of Oklahoma and Variety Club
golf outing to be held in Tulsa June 6,
7 are well imder way.
Chet Hylton Leaves Fox;
To Join Jim Long Circuit
KANSAS Crrk'—C. A. "Chet" Hylton.
30-year veteran with the midwest division
office of National Theatres & Television
Inc. here, has submitted his resignation
effective April 1 to join Long Enterprises,
Inc.. operating an independent circuit in
Ottawa. Fort Scott and lola, Kas.
Hylton will assume active management of
the Plaza Theatre in Ottawa. In addition,
he will be responsible for booking and buying
for the Long circuit. He began his theatre
career as a doorman at the Jayhawk
Theatre in Topeka. Kas. Later he became
secretary to the former Fox Midwest district
manager, the late Harry McClure. In
1936. he moved to the division office here
and since then has devoted full time to
buying and booking for theatres in a threestate
area.
Hylton will establish a home in Ottawa
and his wife Dot and two daughters, Judy
and Cincy, will join him as soon as the
current school term ends.
SE-4 BOXOFFICE :; March 28, 1960

. . "Solomon
. . Marty
. . Mike
. . "Who
. .
Razing of Tulsa Ritz
To Provide Car Lot
TULSA—The closed Ritz Theatre will
be demolished in a project to make room
for an "L" shaped parking lot to wrap
around two sides of the seven-floor Ritz
building at Fourth street and Boulder
avenue. Richard Price, manager, announced.
The theatre auditorium and stage
are located in the three-floor Ritz annex,
adjoining the Ritz building on the
east.
Also to be razed are three smaller buildings
on the east side of Boulder avenue
south of the Ritz building. Two of these
are two-story and the other, one floor.
Notices to tenants to vacate by April 1,
have been mailed by Price. Demolition
is expected to begin early in April. The
land (19,500 square feet) will be leased to
a parking lot operator.
J. J. Culbertson III, Oklahoma City investor,
who with five cousins owns all the
property involved, said he hopes to eventually
erect a multifloor parking building
on the property.
The portion of the Ritz lobby which is
in the Ritz building will be converted to
store space.
The Ritz building was erected in 1925
by J. J. Culbertson, grandfather of the
present owners. The theatre was built soon
afterward and opened May 11, 1926. It
cost $400,000 and was one of the finest
in the southwest. It is the newest of the
major downtown theatres. It was equipped
with a $45,000 organ and had a large orchestra
pit.
The Ritz was operated for yeai's by
Ralph Talbot who sold it to the Griffith
Theatres. The last operator, Tulsa Downtown
Theatres, fell heavily in debt and the
theatre was closed in January.
Culbertson said he had made every effort
to lease the theatre at a rental which
would be economically feasible, but failed.
"We don't want to hurt Tulsa, but let's
face it, the downtown motion picture business
there is sick," he said.
He said the parking operation will bring
additional income to him and lower his
taxes.
"Tulsa has a serious tax problem. Downtown
property is being taxed too much,"
he said, adding, "the assessor should make
the suburban taxpayers assume more of
the load."
United Artists in Deal
For Torce of Impulse'
LOS ANGELES—A deal has been set by
United Artists with Gayle -Swimmer-Anthony
Productions to distribute that company's
"Force of Impulse." a crime drama
to be filmed on location in Miami Beach
starring Robert AWa and Lionel Hampton.
Hampton also will score the picture.
Producers of the film, all 22 years of
age, are Peter Gayle, Saul Swimmer and
Tony Anthony, who won the last 'Venice
Film Festival's "gold palm" for the short,
"The Boy 'Who Owned a Melephant," which
featured Tallulah Bankhead.
Paul Newman, who stars in UA's
"Exodus," is now in Israel where the picture
will be filmed.
'BUYS' THEATRE — Ben Novack,
left, owner of the Miami Fontainebleau
Hotel, purchases Sheridan, Miami
Beach, for Wednesday (9) premiere of
"Can-Can," starring Frank Sinatra
who was appearing at the Fontainebleau's
La Rhonde Room. Receiving
Novack's purchase order is Harry Botwick,
Florida State Theatres district
manager.
JACKSONVILLE
Cam E. Newton, who recently released the
local Dixie Theatre to Cecil Cohen, has
acquired the Martin Theatre at "Wildwood
from MGM Theatres of central Florida .
Mary Jane Partin, long one of the most
active and popular WOMPI members in
this city, has resigned her Filmrow post
and moved to Gainesville . Seravo,
Warner salesman, left here on an extended
sales trip through the south Florida area
from West Palm Beach to Key West.
. . .
Philomena "Phil" Eckert, Columbia
staffer, represented the Filmrow Bowling
League at the recent woman's state bowling
WOMPI
tournament in Fort Myers
members began participation in Easter
Seal Parade Week along with other
Kutner's
prominent civic groups .
staff at Columbia was swamped with work
due to the many area bookings on "Our
Man in Havana" and "Suddenly. Last
Summer."
On Filmrow were Rex Norris, booker for
George Hoover's Inter state Theatres,
Miami: Joe Drury, new owner of the
Century Theatre, St. Marys, Ga.: Benny
Leviton. Homerville, Ga.: Maurice Hensler.
owner of an indoor and an outdoor theatre.
Auburndale: John Lawson, New Theatre,
Palatka. and Bill Carroll, booker for the
Astor. Orlando, and the State. Gainesville.
Elected hostesses for the WOMPI public
relations screening of "Please Don't Eat
the Daisies" in the Studio Theatre the
night of March 29 were Ann Dillon, Jane
Davis and Mary Newport . Was
That Lady?" showed promise as a smash
hit when it was sneak-previewed at the
downtown Florida Theatre during the third
week's run of "Suddenly, Last Summer."
Marty Shearn, manager of the San
Marco Art Theatre, had the first north
Florida run of "The Firebird," a Swedish
ballet film . and Sheba"
racked up its sixth week of continuous
showings at Sheldon Mandell's Five Points
Theatre, while his downtown St. John
opened with "The Last 'Voyage" . . .
Judge May's byline has returned to the
Sunday Times-Union's popular news
columns of new films reaching local screens
each week.
Art Castner, manager of the Imperial
Theatre, had a strong double-bill, first-run
program in Errol Plynn's last motion picture,
"Cuban Rebel Girls," and "Violent
Women
"
showman John
. , . 'Veteran
Thomas had an exploitation double-feature
billing of two first-run films, "Jet Over
the Atlantic" and "Hot Angel." at the
cowntown Empress which usually plays
only subsequent-run films.
Video Assigns Billy Love
As Ardmore City Manager
ARDMORE, OKLA.—Billy Laverne Love
is the new manager for the Tivoli, Park
and 77 North Di-ive-In theatres, being
transferred here from management of the
Video Theatres operations in Cleburne,
Tex.
Love has been with the circuit since
1938, when he started as an usher in Enid.
Since working at Enid, he has been house
manager at Ponca City, assistant manager
at Sapulpa, manager at Drumright, Claremore
and Cleburne.
Love was born in Okmulgee but was
graduated from high school at Gatewood,
La. He served overseas 24 months in the
U. S. Navy during World War II. He and
his wife Judith have two daughters, Linda
Jeanne, 16, and Christi Ann, 13. They are
residing at 1602 Mount Washington Rd.
LUCKY
Sensational Business Builder for Boxoffice.
For drive-in theatres and indoor.
Lucky brings them back week after
w/eek.
Lucky makes poor nights better than
good nights. Showmen have given Lucky
every kind of test and this game has
come through with the best results of
any attraction.
Lucky gives patrons a thrill that will pack
empty seats.
Write today for complete details.
LUCKY SALES COMPANY
State Theotre Building, Ellzobethtown, Kentucky
or
DENNIS GAME COMPANY
147 North 12th Street Philadelphia, Pa.
BOXOFTICE March 28, 1960 SE-5

. . Bing
. .
. . . School
and
. . Several
MIAMI
. . .
Durton Clark, manager of the Boulevard
Drive-In. arranged for a Circus Day
entertainment over the weekend as a comeearly
enticement. Clyde Beatty's new
Jungleland provided elephants and clowns
and the theatre management served
William
free
pink lemonade and hot dogs
T. Orr, executive director of Warner Bros.
TV. was in town to scout sites and locations
for an upcoming television series . . .
Second annual "Academy Rewards" presentation
of PROPS will be made at the
show business organization's dinner at the
Eden Roc April 24. Patsy Abbott is writing
the script. Last year PROPS' top award,
the Jerri, named for Mrs. Paul PoUak.
went to Diosa Costello.
Syd Levine, manager of the Mayfair Art.
has a series of topnotch foreign films lined
up. "Chance Meeting" with Hardy Kruger
opened March 25, followed by "The 400
Blows," a Cannes festival prize winner:
"The Magician" by Ingmar Bergman, and
"Les Cousins" . Crosby and wife
Kathy and baby Tex have taken a house
in Palm Beach for a vacation made possible
by the interruption of work on "High
Time" at 20th-Fox by the Screen Actors
Guild strike. He is expected to stay two
or three weeks.
Casting for "Angel Baby" is taking place
at Film Sound Center where applicants
are being interviewed by appointment . . .
The film colony in Nassau. B.W.I. . included
Elizabeth Taylor, Susan Hayward.
Gary Cooper, Douglas Fairbanks jr.. playwright
Eleanor Perry and theatrical producer
Francis Perry.
.
.
Dr. Desiderio Arnaz, Coral Gables,
stocked up on fresh cooking spices to be
able to prepare some of the dishes he is
famous for and to appease his son. Desi's,
appetite on his arrival the 25th
Newman, cashier at
.
Wometcos
. Kate
Cameo
who was in an automobile accident, is recuperating
at Mount Sinai Hospital
Variety Children's Hospital celebrated its
tenth anniversary March 20. Doris Beck,
chairman of the women's hospital service
group of the Variety Club, was In charge
of the celebration. Hogan Grable donated
SeMf^G
a huge cake decorated with toy animals
for the children. Tracy Hare, executive
director, gave awards to 43 employes who
have worked for the past five years and to
12 who have been there since the hospital
opened.
Christina Crawford, who is here working
before cameras for the first time in
"Force of Impulse," the motion picture
being made by the youthful trio of Swimmer,
Gayle and Anthony, through Rainbow
Pictures, the Walter Resce organization,
is having much fun. She plays a debutante
who is a friend of the ingenue lead, Terri
Hope, also before the cameras for the first
time. Robert Alda plays Terri's father.
Tina studied drama at Georgia Tech
along with Saul Swimmer, the director,
and Tony Anthony, who plays the lead.
Here and there: The Nicholas Schencks
at Tony Sweet's: Peggy Cass and Paul
Grossinger at the Gaucho Steakhouse: the
Arthur Murrays at King Arthur's Coui-t:
Mrs. Carl Brisson. mother of Hollywood
Producer Freddie Brisson, visiting the Morris
Lansburghs.
28% of L.A. Population
Frequent Moviegoers
LOS ANGELES—Twenty-eight per cent
of this area's population goes to see a
movie two or three times a month, and
only two per cent never go to a motion
picture theatre. This information was
provided in the continuing survey being
conducted in the metropolitan area by Dr.
Aly Vahabzade. chairman of the department
of economics and marketing at
Woodbury College.
A liking for specialized product, regardless
of cost, was expressed by 79 per
cent of those interviewed.
In his television study, the college professor
found that the average number of
hours viewers watched TV programs was
9.7 per week, that 15.57 per cent preferred
westerns; 13.38 per cent, mysteries: and
12.18 per cent, drama. Chief objections
were to commercials, with 73.24 per cent
of those interviewed expressing a negative
reaction to them. Nevertheless, a large
majority retained sponsor Identification
with programs watched, and said they
purchased the products advertised.
D 2 years for $5 D
n Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
' yMr fof $3 D 3 years for $7
POSITION..
BOXOfFICE THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
BIRMINGHAM
Tudson Moses. MGM publicist from
Atlanta, was in town a couple of days
working with Cecil McGlohon. manager of
the Alabama, on "Home From the Hill."
Jerry Rafahoon. 20th-Fox, helped Mc-
Glohon line up promotion for "Sink the
"
Bismarck" and "A Dog of Flandere. The
latter was screened at the Alabama for
representatives of the PTA, school boards,
women's clubs, etc. "If you advertise a
film as 'family entertainment' it's dead at
the boxoffice," McGlohon commented, "so
we screen these films for as representative
an audience as possible to get the word
around without saying it."
Marvin Doris, also from 20th-Fox at
Atlanta, was in town a couple of days
was out for nearly a week
while teachers from all over Alabama
gathered here for meetings of the state
association . of the downtown
houses had "Adults Only" movies to attract
the teachers, but the Empire with "Toby
Tyler, " the Lyric, with "Go, Johnny
Go!" packed the kids in.
\V. D. Waters of Waters' Theatres reported
that WAPI disc jockey Leland
Childs is making his tapes for before-theshow
and intermission entertainment at
Waters drive-ins. "We're trying to get
away from rock and roll." Waters said.
"We're hitting more for the family trade
with Leland, who is giving us a little humor
thrown in, something we never had before.
I figure we'll get the teens anyway but we
must bid for the family trade."
.Arnold Gary, owner of the West End
Theatre, reports a large crowd on an allday
tiein Wednesday il6i with merchants
in his immediate area. Tickets were good
all day. starting with a cartoon carnival in
the afternoon and the regular feature that
evening. The next day Arnold drew talent
from as far away as Huntsville for his live
talent show. This came from an article in
the morning Post-Herald and ads in both
Birmingham dallies on this weekly special
feature at this independent neighborhood
house.
Strict Adults Only Law
Is Asked in Ogden, Utah
OGDEN. UTAH—A request that an ordinance
be passed to require theatre owners
to restrict audiences of the "adults only"
pictures to adults is under consideration by
the city council. The request came from
the Weber County Youth Pi-otective Committee,
headed by Mrs. Mary Doman.
She submitted the request at the same
time the council received results of a survey
which showed a considerable number
of juveniles are attending "adults only"
movies.
The survey was made by the Ogden Police
Youth Bureau in three theatres which
were exhibiting "adults only" pictures. In
one 75 per cent of the "adult" audience
was made up of juveniles; 40 per cent
at another, and 18 per cent at the third.
Mrs. Doman said the "adults only" tag
attracts the juveniles, and asked the council
to give the theatremen legal power to
deny the youngsters admittance.
SE-G BOXOmCE March 28, 1960

. . Pearl
. . Another
. . Pat
. . Martin
Committees Set Up
For Atlanta Meeting
ATLANTA — Committees have been
named for the first joint convention of the
Alabama Theatres Ass'n, Motion Picture
Theatre Owners and Operators of Georgia
and Tennessee Theatre Owners Ass'n
which will be held May 29-31 at the Hotel
Dinkier Plaza here.
An ex-officio steering committee consists
of James W. Gaylord jr. of Ti-oy, Ala.,
J. H. Thompson of HawkinsvUle, Ga., and
Earl H. Hendren of Erwin, Tenn,, the
tlu'ee state unit presidents. Members of
the joint committee are Gaylord, R. M.
Kennedy and Dan Davis, representing
Alabama; Thompson, John H. Stembler
and Carl L. Patrick, Georgia, and Hendren,
Willis Davis and Stacy Wilhite, Tennessee.
Albert M. Pickus, president of Theatre
Owners of America, will address the convention
May 30.
Franklin, Mass., Theatre
Settles Antitrust Suit
BOSTON—A settlement out of court
was arrived at in the antitrust suit of
the Morse Theatre, Franklin, owned by
Walter E. Mitchell, for an undisclosed
sum. The suit was filed Oct. 12, 1952.
Charging $2,000,000 in damages against
the eight majors and Republic as well as
three exhibitor circuits, the RKO Rhode
Island Corp., New England Theatres and
Interstate Theatres Corp., the plaintiff
claimed national and local conspiracies to
set up a system of runs, clearances and
admissions.
The suit was brought to trial before
Judge Ford in Federal Court here but at
the conclusion of the first day's trial, a
settlement was reached. Attorneys for
Mitchell were George and W. Bradley Ryan
of Boston. Attorneys for the defendants
were Robert Meserve of Nutter, Mc-
Clennen & Fish, Frank Flaschner of Singer,
Stoneman & Kurland and George Rafferty,
who came on from New York to
represent the RKO Rhode Island Corp.
Shubert at New Haven
Is Leased by Bailey
NEW HAVEN—Maurice H. Bailey, head
of the Bailey Theatres (operating the
Whalley, Whitney and Westville, suburban
film houses I. and the Yorkhaven Enterprises
(operating the Shubert, this city's
sole legitimate theatre) has signed a new
20-year lease with the Taft Realty Corp.
for the Shubert. The policy of touring stage
programs, including numerous pre-Broadway
tryouts, will be continued at the
1,800-seat house, across the street from
Stanley Warner's Roger Sherman and
Loew's College.
Bailey said extensive alterations are anticipated
for the Shubert, the specifics
and starting date to be disclosed shortly.
:booking service^^
221 S. Church St., Charlotte, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. 5-7787
ATLANTA
Cervices for M. F. Brice, owner-operator of
Pal Amusement Co. at Vidalia, were
held there Friday (18 >. Bmial was at
Douglas. He is survived by a son Pete,
who has been handling the buying and
booking for the circuit, and a daughter,
The Brice
Mrs. Jack Landon of Moultrie.
estate is one of the show places of the
south. It maintains a completely equipped
theatre, a music hall, formal refreshment
stands and a large swimming pool. Brice
died at a Savannah hospital from a heart
attack.
Charles A. Eyrich, projectionist at Loew's
Grand for more than 44 years, died recently.
Eyrich helped spin the reels the
night of the historic world premiere of
"Gone With the Wind" and subsequently
saw the film several hundred times. He
retired recently . Boone hosted a
press conference for high school editors
from Atlanta area schools Friday ilBi
afternoon before his matinee performance
at the Alexander Memorial Coliseum.
. .
Lester Wilson, owner-operator of the
Ashway Drive-In, Greeneville, Tenn., has
taken over the Nite Auto Movies there
from O. G. Roaden. The Nite Auto Movies
was closed early in the year due to an extensive
fire and Wilson hopes to reopen
about the middle of April. Tom Lucy of
Exhibitor's Service is handling the buying
and booking for both the Ashway and
James Reynolds,
Nite Auto Movies . . .
Union. Union Point, Ga., will take over
the theatre at Madison April 4.
Sympathy to Mrs. Nell Middleton, MGM
secretary, on the death of lier mother .
Foscoe, husband of WOMPI Vice-Pi-esident
Helene Spears, is recovering from accident
injuries. Helene is secretary to
Georgia Theatres executives John Stembler
and E. E. Whitaker. 'Whitaker is Im-
.
.
proving from injui-ies he received in an
automobile accident circuit
booker Mildred Castleberry. was ill several
days Moos, Columbia booker, is
recovering after recent sui-gery at her
home.
Following several weeks of basking in
the sun, J. M. Tune of the Princess, Shelby\ille,
Tenn., was on the Row buying and
booking . visitor, Floyd Morrow
of Louisville, Ky.. buyer and booker
for the Sumner Drive-In, Gallatin, Tenn.,
and several theatres in the Cincinnati and
Indianapolis territories, was here but unable
to sympathize with us on our recent
cold, sleet, ice and snow wave, but then
folks farther north are accustomed to this
kind of weather.
D. P. Nesbitt, Liberty at Columbus, was
in conferring with his booker at the Martin
booking office . . . The Crescent circuit
booking office at Nashville has notified the
film exchanges that the Ritz, Alabama
City, will be permanently closed after
April 3.
Dean Hardy, Jasper and Judean at
Other visitors included J. M. Miller, 78
and Manchester di-ive-ins, Jasper, Ala.;
Arnold Gary, West End, Birmingham;
i
Jack White, Princess and Cleveland (Ga.
Drive-In: Mr. and Mrs. W. E. Blue, Jack-
.son (Ga.i Drive-In; Ted Jones, State at
Bessemer; James Reynolds, Union at Union
Point; James Kimbrel, Dixie at Unadilla;
Dallas, Ga. (Hardy is the son-in-law of
owner-operator Wendell Welch); Mrs. J.
M. Lakeman, Dixie and Havala at Haleyville.
Ala.; Mrs. Martha Reeves, McDonough
and Woodbury; Richard Gaston, Rex
and Lincoln at Griffin, and W. W. Pincher
jr., Starlite at Athens, Tenn., and Skyway
at Oxford, Ala.
Air Conditioning Solves
Embarrassing Problem
HOUSTON—Since air
conditioning time
for the movie houses will be here sooner
than most people realize, one of the local
stores passes along this item of what can
happen with air conditioning. This happened
last summer at the Alabama.
An unhappy man telephoned theatre
manager Howard Skelton one sulti-y evening
and begged a favor.
"My wife's on the way to your theatre;
don't let her in," was his request. Skelton
was a little agast at the thought of turning
away a customer and asked the man
to explain. The man said he and his wife
had had a row and she stalked out, intending
to go to the Alabama. The cause
of the consternation was the woman was
not fittingly dressed for attending the
movies. And sure enough, as the man was
talking to Skelton, a scantily dressed woman
(in a brief sun suiti purchased a
ticket and entered the theatre.
Skelton agreed with the husband that
she was not properly dressed, but then
he was embarrassed about asking her to
leave. It was a real problem, all right, but
the theatre's engineer had the solution.
He went backstage and turned up the
air conditioning.
Shortly, the woman, goose -bumps all
over, was seen leaving the theatre.
POPCORN
WE'LL PAY THE FREIGHT ON
3-50 lb. bags tender, hulless,
yellow popcorn $12.75
50 lbs. Col. Cocoonut 15.95
Oil . . .
Send check for total $28.70
Regular 1-lb. bags '' $2.50 per M
Noiseless 1-lb. bags — $3.75 per M
Write for small or large truckload
delivered
price.
R. D. WORD 6l son
Scottsboro,
Ala.
Growers & Processors
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CONCESSION EQUIPMENT & SUPPLIES !
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1010 North Sloppey Drive
P.O. Box 771 Albany, Georgia
Phone: HEmlocIc 2-2846
BOXOFHCE March 28, 1960 SE-7

.
'Higher
Education . .
Our Greatest
Tool"
OSCAR G.
MAYER
Chairman, Oscar Mayer & Co.
"During the last twenty years we have had dramatic evidence of what massive
research can accompHsh. Every thinking American today is acutely aware
that our future welfare depends upon this vital activity.
"But sound higher education is the prerequisite of good research; it is vitally
important that our higher education be constantly improved, beginning with
our secondary schools. Higher education is the only means with which we can
mine our most valuable natural resource: the creativity of the human mind in
all fields, social and cultural as well as scientific.
"By supporting the college of your choice in its efforts to provide the best
possible faculty and physical facilities, you are investing in the one tool with
which to shape favorably the future of America."
L
J
If
you want more information on the problems faced by higher education, write to:
Council for Financial Aid to Education, Inc., 6 E. 45th Street, New York 17, N. Y.
Sponsored as a public service, in cooperation with the
Council for Financial Aid to Education
HIGHER EDUCATION
KEEP IT BRIGHT
rt\«'NO
,
"oT^^o^
%
BOXOFFICE
SE-8 BOXOFFICE :: March 28. 1960

win
New De Luxe Theatre
For Midland, Tex.
MIDLAND, TEX. — Ground-breaking
ceremonies were held Monday morning
(14) for the Howard Hodge Theatre, Midland's
first new first-run motion picture
house in more than 30 years. J. Howard
Hodge, Midland theatre operator, tui-ned
the first spade of earth on the project
at 200 Plaza St., directly west of the Village
Shopping center. Guests included
Mayor Prank Thompson, President Stanley
Moore of the Chamber of Commerce and
Joe Wright, general contractor on the
project.
Completion of the 1,100-seat theatre is to
be within 240 days of the start. Precast
terrazzo will be used on the front exterior
trim of the de luxe theatre, which will
have a steel superstructui'e and masonry
construction.
The theatre will be owned by J. Howard
Hodge and Video Independent Theatres.
The firm of Pierce, Norris, Pace & Associates
has the architectui'al contract.
The contract for construction was awarded
the Midwest Lumber Co. of Midland.
Marshall Tex., Drive-In
Reopens With New Name
MARSHALL. TEX.—The Capri Drive-In
on U. S. 80 East is ready for a new season
following remodeling necessitated by damage
to screen and boxoffice in a Novem^ber
tornado. The theatre formerly was known
as the Pox, and is owned and operated by
Mr. and Mi-s. Henry Lucht.
The new screen, for which a new concrete
foundation had to be laid, is the
third of its kind in the southwest, Mi'S.
Lucht said, being a new type Glatex
screen produced by U. S. Gypsum Co. The
other two such screens are said to be at
Lubbock and at Nashville, Ark. Features
include elimination of the possibility of
rust stains forming to spoil the screen picture.
Attractive shades of gi'een and yellow
have been used in remodeling the boxoffice,
as well as in painting the screen
frame, signs and concessions building.
New playground equipment has been
added. Entrances and boxoffice axe now
behind and not under the screen, as they
were prior to the storm. Entrances have
been improved with new surfacing.
Stamford, Conn., Plaza
Building to N.Y. Group
STAMPORD, CONN.—Investing clients
of the Henry Baker Management Co., New
York, have purchased the Plaza Theatre
Building for under $350,000 from the Rena
Realty Corp., also of New York.
The property includes the 1,150-seat
Plaza Theatre, four stores and three second
floor offices. The entire property is
under a net lease to Harry Brandt.
Southwestern Theatre Equipment Co., Inc.
Your Complete Equipment and Supply House
CENTURY — RCA — ASHCRAFT
CApitol 2-9906
1618 Austin St.
P. O. Box 2162
Houston 1, Texas
We Appreciate Your Business"
New Manager Updates
Ford in Rankin, Tex.
RANKIN, TEX.—This town is going to
be given a first-class motion picture theatre,
according to John Goodwin, who recently
took over operation of the Ford
Theatre. As the first step of this policy,
Goodwin said the Ford is to be remodeled,
seats and equipment repaired and the theatre
repainted. Some new equipment will
be installed.
Goodwin was named manager by H. Ford
Taylor, builder of the theatre. Goodwin's
operating policy is for the theatre to be
open each night and for 2 p.m. matinees
on Saturday and Sunday. Family nights
are Wednesday and Thursday. On these
two nights, an entire family is admitted
for 90 cents. Regular prices are 25 cents
for children and 50 cents for adults.
Goodwin has been in the theatre business
for 20 years and has been associated
with Ford Taylor for 12 years in Big Lake.
He is no stranger to show business here,
having helped construct the old theatre
that used to serve the town, as well as
the present theatre. Taylor is also well
known here.
"I am thoroughly familiar with the theatre
business, with Rankin and what is
needed here, and I plan to put the Ford
Theatre in tiptop shape," Taylor said on
a recent visit here. He is resuming active
interest in the house after having sold it
to L. D. Sipes and Vernon Black about
four years ago.
Houck & Powers Acquires
Drive-In at Texarkana
TEXARKANA—Pui'chase of the Red
River Drive-In on West Seventh by Houck
& Powers Theatres has been announced
by L. D. Powers. The new owners have
closed the drive-in for remodeling and
redecoration and will reopen around April
1.
Movies booked will be the "latest and
the best," according to Powers, who has
been in theatre business 21 years. His
partner, Joy Houck, has been in exhibition
30 years and also produces pictures.
They plan to redesign the concessions
stand, repair speakers, repaint the building
and improve the ramp area. The
drive-in was built eight years ago, formerly
owned by Eldon Peek of Oklahoma City.
"We have faith in Texarkana and its
future and in show business," Powers
said. He and Houck also own the Leo,
the Joy Drive-In and a theatre in Prescott,
Ark.
David L. Karr in Charge
For Video at Cushing
CUSHING, OKLA.—David L. Karr, Vinita,
has assumed his new duties here as
manager of the Dunkin and Sundown theatres,
both units of Video Theatres. Kanreplaces
Nelson Myers, who was transfen-ed
to Cleburne, Tex.
Karr had been in Vinita for the past
five years. Previously he was assistant
manager of the Video houses in Shawnee
and was stationed for a time at Stillwater.
He is a native of Oklahoma, a graduate of
Central High School.
Oklahoma City
Karr, his wife and their son David Lee
jr., 7, are making their home at 1107
East Cherry.
Dallas WOMPI Again
Promote Oscar Show
DALLAS—Grace FoLsom, who sparked
two previous WOMPI Academy Awards
telecast promotions in which she directed
public attention to the industry event and
won laurels for her organization, has another
new idea this year.
In 1958, Mi\s. Polsom, chairman of the
WOMPI public relations committee, initiated
the installation of a six-foot television
screen in the Regency room of the
Adolphus Hotel and invited over 300
prominent per.sons to see the Oscar telecast.
Last year she adapted the telethon plan
to the promotion, getting WOMPI
members to make telephone contacts urging
viewing of the Hollywood program.
For the two WOMPI women making the
most phone calls. Gabby awards were presented,
consisting of two Neiman Marcus
gift bonds.
This year her plan is twofold. Anyone
may enter an Academy Awards contest by
inviting their friends, neighbors, coworkers,
butchers, bakers to their homes, or
elsewhere, to view the event and compete
for prizes of $100, $50 and $25. Clubs or
organizations may also become contestants.
All are asked to submit answers in
50 words or less to the following, "I would
like to see any pictui'e of 1959 i >
the
Academy Award this year."
In addition, WOMPI again are making
telephone calls, using the following: "Good
evening. This is Susie Smith of the motion
picture industry. I am calling to invite
you to view the presentation of the
Academy Awards, dii-ect from Hollywood,
on the night of April 4 over channel 5 at
9:30 p.m. The motion pictm-e industry is
sponsoring the awards this year, and
there will be no commercials! Bob Hope
will be master of ceremonies and many of
your favorite stars will participate to
make it a wonderful and entertaining
evening. We hope you will see it because
we feel sure you will enjoy it. Thank you."
The WOMPI members acted as hostesses
at a USO party Saturday. At the monthly
luncheon Kellum Johnson, executive
vice-president of the Atlantic Insm-ance
Co., gave a "front row" report on the
winter Olympics at Squaw Valley last
month. He is a member of the board of
the United States Olympic Ass'n and past
president of the Amateui- Athletic Union.
Rosemary White was chairman for the
day.

I
Weaver)
Weaver
..68V2
..6J
...45
OKLAHOMA CITY
paramount has again curtailed salesmen's
"
operations. C. H. "Buck reported
instructions had been received from
the home office that the salesmen Tom
McKean and Paul Rice were to travel only
three days each week, and that he
was not to travel at all unless
he was given permission to do so . . .
Weaver and McKean recently celebrated
their birthdays the same date, March 8.
Both were born in 1892 within 50 miles
of each other in Indiana.
Johnny Fagan of the Buna Vista Drivein
at Borger was on Pilmrow Monday '14i
with his son, who attends the Wentworth
Military Academy in Missouri. The younger
Fagan took a plane to hie back to his
studies after a brief vacation at home.
Other exhibitors seen on the Row were
Motion Picture Service co.
l?5HVDf .SAN FRANCISCO 2, CALIf . CfHRY KAflSKI PRtS
GET OUR ESTIMATE^
on both little and big jobs. You get the
most for your money from Oklahoma
Theatre Supply."
"Your Complete Equipment House"
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Oklahoma City
Everett Mahaney, 54 Drive-In, Guymon;
Bess Kitchen, State, Harrah; Si Barton,
Bar-T, at Prague and Cozy at Stroud:
Clint Applewhite, Liberty, Carnegie: L. A.
White, Tech at Weatherford: Garland
Wilson, Empress at Shattuck; Paul Stonum.
Redskin and Miller, Anadarko: Virby
Conley, Ellis and Ranger, Perryton, and
Henry Simpson, Princess and Pirate at
Bristow ... Up from Dallas were, Harry
Sacks, Adelmen Theatres: Doug Desch.
Buena Vista, and Eddy Erickson, Frontier
Theatres.
Your correspondent for Boxoffice, who
was recently selected as executive director
for the United Theatre Owners of Oklahoma
is happy to report that many exhibitors
have sent in their dues for membership,
and this is a reminder for those
that have not sent in their checks to please
do so at once. At the joint meeting of the
Variety Club and UTTO to be held in
Tulsa June 6-7, it is hoped to have a representative
membership of UTOO at that
meeting as one of the main features of the
get-together will be to elect a new slate
officers for the ensuing year.
BOWLING
DAULAS—Bill Bond, Don Griffin and
Joan Seely rolled the high individual
games Monday i21i in the Filmrow Bowling
League. Bond scored 224. Griffin had
a 221 and Joan's high mark was 210.
Team Won Lost Teom Won Lost
Fox 72V, 39' 2 Paramount .50 62
Rustlers
.
43V'2 UA SO 62
Billions 66 46 Nat. Screen 48 64
Costotfs
. 51 Charcos . 67
Metro S7'/j S4'/2 Interstate .. 411/2 'OVi
Notes: Men's high series. Bill Bond, 564:
women's high series, Joan Seely, 527: team
high game, Castoffs, 720, and team high
.series. Pox, 2,067.
DRIVE-INS
John Derek plays the role of Taha, Ari's
Arab friend, in Otto Premingcr's "Exodus."
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We produce -what our customers tell us is the best drive-in pre-sho'v/
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p. 0. Box 5 Sulphur Springs, Texas
of
Frontier Park Added
By Video Independent
OKLAHOMA CITY—Video Independent
Theatres, operator of Oklahoma's largest
theatre circuit, has purchased control of
Pi-ontier City USA. an amusement park
and tourist attraction here.
In a reorganization of the management,
Allen B. Dean, who has been acting as
city manager for Video at Ardmore, was
named vice-president and general manager.
Other officers are K. C. Blackledge, president:
J. E. Brooks, treasurer: and Louis
McColgin, secretary, all executives of Video.
Directors are R. F. j. Williams jr..
Luther Dulaney. C. A. Vose, Ancel Earp,
Henry S. Griffing (president of Video)!
Leslie Williams, Roy Hoffman jr. and e!
L. Pearson.
Dean announced an expanded program
of free entertainment at the park.
Blackledge pointed out that Frontier
City, USA, had more than 1,100.000 visitors
last year "and may have been the biggest
photographed industry in
the southwest
the way tourists shot pictures of it."
Taking that as a cue. Video plans to
make a "short subject" movie of the
amusement center to be distributed
throughout the country to help promote
Oklahoma as a tourist attraction.
Frontier City, Inc.. is the operator of
the center, and is responsible for major
events. Most of the shops and other centers
are privately owned. Dean said one
event this year will be midget automobUe
racing sponsored by Mico-Midget, Inc., of
Oklahoma City.
Dean is a native of Oklahoma who was
born in Antlers and grew up in Clinton
where he began working for Video Theatres
as a doorman in 1935. He has been with
the firm ever since, except for a tour of
duty with Army engineers in World War
II, during which he served 36 months overseas,
being discharged as a captain. He has
been in Ardmore since 1952.
Alvie Smith Buys Interest
Of San Saba Theatres
SAN SABA. TEX.—Alvie Smith, recently
of Graham, has come back here to his
hometown as manager of the Palace and
Corral theatres, in which he has purchased
an interest, along with Frontier
Theatres of Dallas.
Here he succeeds Mrs. Abe Willis, who
had managed the theatres alone since the
death of her husband in 1957. Mrs. Willis
and her late husband took over management
in 1953.
Smith's industry career began here in
1951 at the Palace Theatre. He was promoted
to assistant manager when Wayne
Horton was manager. In 1953 Frontier
Theatres sent Smith to Crowell as manager
and he held that post a year before
being assigned to Graham. He was manager
of the Leon Theatre and the Graham
Drive-In for six years.
Both Smith and his wife, the former
Frances Tyler, grew up here. They have
two children, Gary, 16, and Kay, 14. Smith
served in the U. S. Navy in 1945 and is a
member of the American Legion. In
Graham he was a member of the Lion's
Club and the Chamber of Commerce.
SW-2 BOXOFFICE March 28, 1960

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See your Century dealer or write:
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BOXOFFICE :: March 28. 1960 SW-3

. . . The
. . Visiting
—
—
. . Columbia
. . . The
. . Raul
DALLAS
Mineteen theatres operated by Interstate,
Isley and Rowley United are cooperating
in an Academy Award Sweepstakes
contest, in which the Dallas News is a
cosponsor. Ballots are being distributed
at the participating theatres. The first
prize is $500 with three other prizes of
season passes to the Interstate, Isley and
Rowley United theatres. Patrons have 'till
10 p.m. Sunday. April 3, to enter the contest.
Phil Isley, chief barker of the Variety
Club, received a bit of old Ireland on St.
Patrick's Day. It was a small package
containing several Irish shamrocks sent
to Isley by Andy Doyle, chief barker of
Dublin's Variety Tent 41.
Little Eddie Reyna jr., one of the twin
sons of the booker-buyer for Frels Theatres
at Victoria, is recovering from a serious
eye injury received in a playing accident.
Eighteen stitches were taken in the
eye, and it wsis feared at first he might
lose the sight of that eye . . . Virginia El-
WAHOO is
»h*
ideal boxoffice attraction
to Increos* business on your
"ofF-nlghts".
Write t«»day for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Ooklon St. Skekl*. Illlnelt
liott, attractive WOMPI at National Screen
who has been a regular at the Filmrow
women's conventions, will not make the
trip to Toronto this year. Her daughter
Virginia Rae is getting man-ied and her
WOMPI mother will skip the convention
to see that the nuptials are held in fitting
fashion.
Seen along the Row were C. W. Houston,
Resan, Franklin; C. M. Cooper, Texas,
Mart; Marshall Mattison, SFA, Nacogdoches;
Annie Coleman, Metro, Abilene; Syd
Smith, Limestone, Groesbeck; Tommie
Wales, Texas. Burnett; K. C. Lybrand jr..
Majestic, Wills Point; Wayne Chipman,
Sunset, Temple, and M. M. Lewis, Lewis
Theatres, Houston.
SAN ANTONIO
patrons who tuined in the correct guess
of who is "the girl in the crimson kimono"
were given free carload passes to
the Lakeland Drive-In one Saturday night
to see "The Crimson Kimono" and three
other pictures. "Dos Gallos en Palenque,"
Columbia's new Spanish release, was recently
tradescreened for a large group of
theatremen and several members of the
press.
. . .
The El Charro Drive-In which was
closed while a new screen tower was being
installed, has reopened . Manager
Fernando Obledo is back from business
Tom
trips to Dallas and Houston
Monahans returned to town from a trip to
Cincinnati . . . Kyle Rorex. executive director
of Texas COMPO, was a recent
visitor to the Alamo City . . . Sam Lucchese,
Austin theatreman, was in town to
attend the funeral of a relative.
In a fifth week at the neighborhood
Laurel Theatre was "Operation Petticoat"
Circle 81 Drive-In is now playing
Spanish-language pictures six days a
week . the local Mexican film
booking offices were George Spence. Rowley
United, Laredo: John Howell, Rowley
United, Dallas; Robert Chapman, Corpus
Christi Theatres; Mr. and Mrs. Arthur
Caywood. the Brady at Brady; J. J. Rod-
''2>a Wide Op^n Sfiaced, /^otUeA, you?"
WeU-
Don't just sit and ste'w.
CALL MODERN!
for—Drive-in Deluxe Speakers & Speaker Units,
for—Speaker Cords, Junction Boxes
for—Hi-Profit, Hi-Qualit'y Concession Items
for—Theatre-Tested & Screen-Tested Drive-in Paint
MODERN SALES & SERVICE, INC.
2200 Young St Dallas Rl 7-3191
riguez, Panamericano, Dallas, and Benito
M. Silvas, the Mexico, Carrizo Springs . . .
The South Austin Drive-In. an Eddie Joseph
situation, now is running Mexican
pictures every Wednesday.
Theatre reopenings: the Palace at
Brady; Sky-Vue Drive-In, Lockhart; Live-
Oak Drive-In, George West, and the Brady
Theatre, Brady . . . Gustavo Vasquez, owner
of the Longhorn Drive-In, Hebbronville,
is soon to reopen the Star Drive-In at
Falfm-rias . Soliz is building a
new drive-in at Falfurrias.
Clasa-Mohme notes: C-M is offering a
new type of all-purpose short subject 500
to 1,000 feet. It includes news and several
short comedy skits. Trick photography is
also employed. A recent microphoto of insect
life reminded viewers of some of
Disney's best work, according to Ed G.
Edwards, assistant manager and head
booker.
The Bandera Road Drive-In here celebrated
their fourth anniversary by giving
all patrons free popcorn, drinks and candy
Alameda has a stage show for
the week of March 28. Featured are Emma
Roldan. Sara Garcia. Mexican film players;
Vitola. and Alex King.
EL PASO
Deter Palmer, currently appearing at the
La Fiesta theatre-restaurant in Juarez,
has one of the most exciting
acts seen in
years. Clad in a coat two sizes too small,
a straw hat and clodhoppers Peter drawls
"I D'ruther Have My D'ruthers" and
"Jubilation T. Cornpone." Then tossing
away his hat and coat he sings deep
throated tunes as "Shadrack" and "Be My
Love." But a hush fell over the audience
when he dropped the mike and sang an
Italian operatic composition with power
and heartfelt interpretation. The 28-yearold
entertainer aims to sing someday at
the Met in New York. He can sing in
French, Italian. German and Hebrew.
Peter was the first football player to graduate
from the University of Illinois with
a major in music. He opened all the home
grid games by singing the national anthem
in shoulder pads and cleats. Campus wits
tagged him "Brawn 'n Brahms." Peter is
as unassuming as the Li'l Abner character
he played on the Broadway stage and in
the movie. He is married and the father
of four children. After this engagement
he is flying home to New Jersey to await
the birth of No. 5.
The Pershing, an Interstate theatre
celebrated 20 years of operation Monday
1 28'. Nacim Meledi is the manager . . .
The EUanay, managed by Bill Bohling,
scheduled a benefit showing of "The Sheriff
of Fractured Jaw" at 10 a.m. April 2,
sponsored by the Northeast El Paso 20-30
Club for the March of Dimes.
Razing Del Rio Palace
DEL RIO. TEX.—After 45 years of entertaining
more than 2.000.000 patrons,
the old Palace Theatre is being torn down
to make way for a new store building.
with Jack Lemmon and Ricky
Starring
Nelson in Columbia's "The Wackiest Ship
in the Army" is Tom TuUy.
SW-4 BOXOFnCE March 28, 1960

—
—
—
Minneapolis Patrons
Flock to Theatres
MINNEAPOLIS—Another top rating of
700 per cent was stacked up by "Ben-Hur"
in its fourth week at the Academy as nearcapacity
crowds continued to fill the house.
•'The Magician" in its second week at the
Suburban World rated a very good 200 per
cent. The picture played in its Swedish
language version the first week but was
replaced by the English-dubbed film for
the balance of the run. All other offerings
had average or above average business.
(Average Is 100)
Academy Ben-Hur (MGM), 4t-h wk 700
Century South Seos Adventure (Cinerama),
38th wk 100
Gopher Sink the Bismarck! (20th-Fox), 2nd wk. 125
Lyric The Bramble Bush (WB), 2nd wk 130
Orpheum On the Beach (UA), 4th wk 125
Pan—The Angry Red Planet (AlP), 2nd wk 100
St. Louis Pork When Comedy Was King (20th-
Fox); Tillie's Punctured Romance (Cont'l),
3rd wk 100
State Who Was That Lady? (Col) 180
Suburban World The Magician (Janus), 2nd wk. 200
Uptown The 400 Blows (Zenith), 2nd wk 130
World Once More, With Feeling (Col), 3rd wk. 130
'Lady' Brilliant
Opener
With 250 in Milwaukee
MILWAUKEE—"Who Was That Lady?"'
at the Warner set the boxoffice high mark
of the week and it was a healthy 250 per
cent. Other openers included the regular
run of "Solomon and Sheba" and "Jack
the Ripper." Both of these newcomers recorded
above -average figures.
Palace Solomon and Sheba (UA) 160
Riverside Jack the Ripper (Para), The Big Night
(Para) 110
Strand Porgy and Bess (Col), 3rd wk 200
Towne Sapphire (U-l); Too Soon to Love (U-l) 95
Warner Who Was That Lady? (Col) 250
Wisconsin Nude in a White Car (Trans-Lux);
The Man Upstoirs (Kingsley) 70
"Diary of Anne Frank'
Big 150 in Omaha
OMAHA—Pat grosses were reported by
Omaha's theatre managers generally,
topped by "Toby Tyler" at the State. For
the second week in a row receipts doubled
the average figure and this in the face of
rough weather and miserable driving conditions.
The Dundee brought back "The
Diary of Amie Frank" and had such good
luck it was held for a second week. "Sink
the Bismarck!" sank in a second week
after being moved to the Omaha from the
Orpheum, where it had a robust 130 per
cent opening week.
Cooper Ben-Hur (MGM), 5th wk 100
Dundee The Diary of Anne Fronk {20tll-Fox),
revival 150
Omaha Sink the Bismarck! (20th-Fox), 2nd wk. 85
Orpheum Who Was Thot Lady? (Col) 1 30
State Toby Tyler (BV), 2nd wk 200
Coon Rapids Lyric Sold
To Newspaper Publishers
"coon rapids. IOWA—Rogers & Rogers
has purchased the Lyric Theatre Building
and business from E. E. Reid. Mr. and
Mrs. Wayne Jones will continue to operate
the theatre under the agreement they
had with Reid.
J. Thomas Rogers, editor and publisher
of the Enterprise and senior partner of the
purchasing firm, said, "We bought the theatre
because we wanted to be sure Coon
Rapids continues to have a movie, rather
than see the theatre purchased by an outside
promoter looking for a fast profit.
We believe in Coon Rapids, its people, its
heritage and its prospects."
Omaha Exhibitors
Against Entertainment
Don Knight Advances
In Tri-States Corp.
DES MOINES—Don B. Knight, advertising
and publicity director for the Tri-
States Theatres Corp.. has been promoted
to vice-president and assistant general
manager, it was announced by A. Don
Allen, vice-president and general manager.
Knight will continue as director of
advertising and publicity. Tri-States operates
theatres in Iowa. Nebraska, Illinois
and Missouri.
Friendly Rivals Creating
Interest in Oscar Show
ABERDEEN, S. D.—Karl Hemleben,
owner of the Capitol Theatre, and his
competitor, Mike Guttman, manager of
the Minnesota Amusement Co.'s Orpheum,
are attracting much attention for the A-
cademy Awards by a public quarrel. Each
has listed his forecast of winners in the
coming Oscar presentations and has bet
the other a hat that he will come closer
than his rival in predicting the correct
selections. Both Hemleben and Guttman
have given their lists on local radio and
television interviews and each has had his
list printed in the local paper—so they are
widely on record for the forthcoming
event.
They are staging a joint "Guess the
"
Winners contest, are working together on
other promotions to build a large audience
here in town for the Academy Awards
show.
Dick Grede Takes Charge
Of Oconomowoc Theatres
OCONOMOWOC, WIS.—Dick Grede has
succeeded Joe Hogan as manager of the
Land O' Lakes Theatres here. Grede is
familiar with this area since he formerly
resided in Milwaukee. He came here from
Campbellsport, where he owned and operated
the Campbell Theatre. He is married
and has one son, Dick. The family will
reside here.
Hogan has acquired the Badger Theatre,
Reedsburg, and is managing it. He also
has accepted a position with the Harold
Hamley Advertising Co., Oconomowoc Lake,
his territory including Madison and most
of the state north of that city.
The Land O' Lakes circuit includes the
La Belle, which is leased from Mi-s. A. H.
Learned and William Ainsworth of Fond
du Lac, and the 16-S Drive-In on Highway
16.
Highmore Grand Reopens
HIGHMORE, S. D.—The Grand Theatre,
closed foui- months due to lack of patronage,
has been reopened as a result of a
drive by the Booster Club. Twenty-five
to 30 businessmen are underwriting the
venture and the theatre leased to the
group by W. J. McDermott. Seats and machines
are being rented by Don Matre and
IiBland Straight.
Are Taking Lead
Tax Plan
OMAHA—All exhibitors here are girding
for action to combat a proposal that the
city council pass an 8 per cent amusement
tax. A meeting was to be held this week
at which exhibitors hoped to plan their
strategy and pos.sibly hire counsel to fight
the proposed ordinance.
The new tax plan was outlined in a letter
to members of the council by Arthur
D. Bradley jr., administrative assistant to
the council.
The tax, he .said, would be imposed on
all places of amusement, with the cost
Eussessed against the user. It would cover
theatres, carnivals, dances, sporting events,
swimming pools, bowling alleys, social
club memberships, dance clubs and related
activities.
Finance Director Edwin J. Hewitt said
the estimated revenue would be the equivalent
of a one -mill hike in the property
tax levy.
"It is felt that sufficient study has been
given this proposal for submission to
members of the council for consideration,"
Bradley's letter said.
BURDEN ON PATRONS
"It is oui- feeUng that this is not a hardship
tax but rather in the category of a
luxury tax, applying orUy to those who
elect to pay it."
Bradley said amusement admission taxes
are becoming "an increasingly important
revenue source for municipalities throughout
the country, with no apparent adverse
effect on the amusement industry."
He said the tax would be easy and economical
to administer since it would place
the duty collection upon those receiving
the admission charge. He added that it is
felt that favorable reception would be obtained
because the distribution of this tax
bm-den would include nonresidents who
make use of the sei-vices and facilities
supplied and operated by the city
government.
City officials plan a series of informational
meetings with representatives of the
amusement industry.
Acting city council president William P.
Garvey predicts the council will pass some
form of amusement tax.
THREAT TO THEATRES
Theatremen are taking the lead in opposing
the move. Don Shane, city manaber
for Ti'i-States Corp., which has the
Omaha, Orpheum and Paramount theatres
here, said the tax "might cause some theatres
to close."
Tom Fi-att, manager of Omaha theatres
for the Cooper Foundation, including the
Cooper. State and Dundee, said that levying
the tax would be a blow to the industry.
Dick Walters, legitimate theatre impresario,
pointed out that the federal tax is
less than it used to be because "the government
finally recognized that the entertainment
industry needed help. Nearly
all other civilized countries encoui-age the
theatre, even to the point of subsidizing
it. The entertainment facilities here are
a magnet which attracts thousands of
visitoi-s to Omaha who wouldn't come otherwise.
When you hurt the entertainment
industry you hurt a lot of other business-
BOXOFFICE March 28, 1960 NC-1
es."

. . Don
D E S
MOINES
JJearly 2,000 persons attended the free
opening of Vinton's new Palace Theatre
March 10, with Neal Houtz, new owner
and manager, as host . . . Mary Pickford
was scheduled to unveil a painting at
Iowa Wesleyan College in Mount Pleasant
Sunday i20t. Miss Pickford received
an honorary degree from the college in
1956.
Death has claimed two Iowa theatremen
in the last two weeks. A. S. Ames. 55, former
Anita newspaperman and theatre
manager, died in Phoenix, Ariz. Death was
due to a heart ailment. Vernon F. Hagemann,
58, theatre owner in Waverly for
many years, died at St. Joseph's Mercy
Hospital in Waverly. He had been in ill
health for some time.
The women's committee of Variety Club
installed officers after a luncheon at the
Standard Club. Mrs. Gerald B. Sandler
has been named chairman; Mrs. M. E. Lee,
vice-chairman; Mrs. Ben Kubby, secretary,
and Mrs. Jay Barmish, treasurer.
Committee chairmen are Mesdames Anthony
Moe, membership: Kenneth 'Washburn,
publicity, and Jennie Satre, program.
A rummage sale is planned by the women
April 5 at the rummage sale center, proceeds
to go to the cystic fibrosis project.
Mrs. Lloyd Hirstine is chairman and Mrs.
A. Don Allen cochairman for the sale.
Invitations have been mailed for the
Variety Carnival of Fun to be held Saturday
evening, April 2, at the Standard Club.
A cocktail hour at 6:30 will be followed by
a smorgasbord at 7:45. There will be cards
and dancing after dinner. Joe Young is in
charge of reservations . Allen, chief
barker, accepted an award at a recent
meeting of the Iowa Cystic Fibrosis Research
Foundation for the part Variety
has played in raising funds to purchase
special equipment for children hospitalized
with the disease. The club's annual
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1)21-23 High St. • Des Moines, Iowa
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. . . Mr.
benefit dance for cystic fibrosis is to be
May 29 at the Val-Air Ballroom
and Mrs. Nathan Sandler have returned
after vacationing two months in Los Angeles
and Palm Springs, Calif., and Las
Vegas, Nev.
MILWAUKEE
T ou Orlove, 20th-Fox publicist for this
area, has been working overtime on
the promotion of "Masters of the Congo
Jungle." Screenings thus far at the Palace
here and at the Delft, Marquette.
Mich., have been exceptionally well attended.
Further screenings were slated for
Beloit, Janesville, Kenosha, Appleton,
Wausau and Green Bay. If Lou has his
way, he will have half of Milwaukee's zoo
parked around the Palace for opening
day. He gave the film a good send-off, by
explaining to the audience of press, ministerial
association members, PTA. Better
Films Council, mayor's motion picture
commission et cetera, that the film was
designed for family use and patronage and
trusted that all would pass the word along.
He stressed the fact that the cry always
goes up for good family pictures and then
when they do appear, they are not well
attended. He added that the Milwaukee
Journal's feature writer Don Trenary,
while in Africa on a special assignment,
noted that the film was the most talked
up picture of the year.
Small world: "Unexpected Radio Boost
for Milwaukee Movies," was the caption of
an item which appeared in the March 7
issue of BoxoFFicE. Gist of the article was
to the effect that Chuck Olson, program
director for station WITI-TV, has come
through with a program entitled Early
Show, which plugs all the downtown theatre
pictures. Chuck is a former Fox-'Wisconsin
Amusement and Gran circuit theatre
manager. Well, anyway, Mike Pullin,
manager of the Hub Theatre at Rochelle.
111., saw the item, and promptly called
Olson long distance, with congratulations
and all that sort of thing.
The jewelry industry has enlisted the
aid of Debbie Reynolds in promotional activities,
and as a result, we will be hearing
more on the subject. Exhibitors will find
a number of interesting approaches, as
Miss Reynolds will identify herself with
what will henceforth be known as Debbie
Reynolds Fashions, in addition to her
screen activities. Milwaukee has a number
of promotion-minded jewelers, so it
should be interesting to see what comes of
the opportunities afforded by this move.
Sam Kaufman's sister Bess, has taken
pity on the five "Sons of Virtue," by having
them over for a good home-cooked
meal. The unattached males are: Moe
Duddelson, Warner; Joe Imhof, UA;
George Levine, Lay ton Theatre; Al Elewitz,
feature editor, Milwaukee Sentinel,
and Harold "Bud" Rose. Allied Artists.
Visiting firemen: Sig Goldberg, Hollywood.
Wausau; Hank Toilette, general
manager, Marcus circuit; Fred Florence,
Delft circuit, back from Washington, D. C.
and the TOA meet; Bill Jennings, Hollywood,
Ice Capades; Lon Bress, Lenox Theatre,
Norfolk, Va Dave Goldman,
WB buyer-booker, returned from Florida;
Harry Mintz, Warner district manager,
returned from a series of meets in New
York.
Sheboygan Projectionist
Orrin F. Kuether Dies
SHEBOYGAN. 'WIS.—Orrin F. Kuether,
69. projectionist here more than 50 years
prior to his retirement in 1957, died Tuesday
i8i at his home.
He first oi>erated a projector at Thief
River Falls, Minn., in 1906. leaving that job
to travel with the Tolmar Bros, circus. He
operated a movie as a sideshow with the
circus, showing the first feature film, "The
Great Train Robbery." From the circus he
went to Sheboygan Falls, where he ran a
theatre about six years. He came here as
a projectionist at the Majestic in 1920.
On June 4, 1928, Kuether showed the first
sound film exhibited here.
He was a charter member of Local 655,
lATSE, and served several years as the
union's corresponding secretary and treasurer.
In 1933 he represented his union and
the Sheboygan Central Labor Council at
the 53rd annual American Federation of
Labor convention in Washington, D.C. In
1938 he represented his local at the lATSE
convention in Kansas City. The last 25
years of his career, he was employed by
the Sheboygan and Rex theatres. Survivors
are his wife and three brothers.
Civil Rights Violation
Costs Theotreman $75
DES MOINES—A West Des Moines theatre
operator pleaded guilty to violation
of the Iowa civil rights law and was fined
$75 by Municipal Judge Ray Harrison here.
Earl N. Manbeck jr.. 38, was named in the
charge on complaint of Raymond M.
Rocha, 22, a Des Moines school teacher of
Mexican descent.
Rocha said he and two companions, also
of Mexican descent, had been told they
would have to sit in the front row of the
theatre. Rocha said there were only about
15 persons in the theatre but that after
the show started Manbeck still refused to
let them move into seats farther back.
Manbeck, commenting on the incident
at the time, said he had tried to control
seating at the theatre after some customers
objected to sitting next to Negroes, Mexicans,
and "sloppily dressed" white persons.
But he contended he had not insisted they
sit in any particular place.
The civil rights law states "all persons
shall be entitled to the full and equal enjoyment
of the facilities of theatres, restaurants
and other public " places.
Goldwyns Go to Munich
HOLLYWOOD—Mr. and Mrs. Samuel
Goldwyn left Friday il8) for Munich, Germany,
to attend the April 1 European premiere
of "Porgy and Bess, in response to
"
an invitation extended by the West German
government and the United Nations.
They w-ere to stop briefly in New York
and Paris and were to return to Hollywood
in mid-April, then again go to Europe in
mid-May.
NC-2 BOXOFHCE March 28, 1960

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BOXOFTICE :: March 28, 1960 NC-3

'.
Also
. . Donna
. . Mel
MINNEAPOLIS
IJequests from exhibitors for the Academy
Awards publicity kit are way ahead of
last year, according to Bob Pavaro of 20th
Century-Pox, regional publicity chairman
for the Awards presentation. Most of the
circuits have bought the kit. Pavaro said.
Three radio contests to guess the winners
have been set up by Pavaro in the
Twin Cities and all the film exchanges
are displaying material on the Awards.
. . .
Sheldon Grengs was scheduled to open
his Stardusk Drive-In at Eau Claire, Wis.,
Tuesday 1 22 , first outdoor theatre in the
area to
1
open this spring Reno Wilk.
operator of outdoor theatres at St. Cloud
and Minot. N. D., is getting ready to reopen
the situations after spending the
winter in California Blanc, the
voice of
.
Bugs Bunny, will be in the Twin
Cities April 16 for an appearance at the
Midway Shopping center, St. Paul.
. . .
Harvey Thorp has sold his Crosby Theatre,
Crosby, to James N. Skein. He is the
son-in-law of E. A. "Doc" Reynolds, who
operates the Strand at F>iinceton . . . Glenn
Wood, head booker at Universal, vacationed
in Plorida. A current vacationer in the
Sunshine state is Kenny Adams, sales
manager at Universal Mary Kelly,
office manager's secretary at MGM, is
sporting a new Pontiac.
.
. .
Leo Ross and "Mickey" Justad have
purchased the Hiway 218 Drive-In at
Austin from Clem Jaunich. Eddie Ruben
and Harold Field Skoland is
the new assistant bookkeeper at Allied
Jack Hollischer, office manager
Artists . . .
at Columbia, was down with the flu
on the sick list was Genevieve
Donovan, cashier at Columbia . . . Paramount
is sending out flyers with its cartoon
characters to plug its drive Julv 13-
26.
Out-of-town exhibitors on the Row were
Leo Becker, Brown's Valley; G. A. O'Brien.
Melrose: Herbert Lange, Clara City: Pete
awoifs \|0u when
WAHOO b th«
ideal boxoffic* attraction
t* increase business on your
"ofF-nighls".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Oafcten St. « ikeklt, IllinoU
DePea, Milbank, S. D.; Chick Everhart,
Walker; Robert Habighorst, Owen, Wis.;
John Watters, Pairmont, and Ken Pepper.
St. Croix Falls, Wis. . . . United Artists won
first place in overall standings in the recent
James Velde drive . . . A. R. Taylor, Paramount
midwest district manager, was in
for a meeting with the salesmen.
The city council of Chippewa Falls, Wis.,
has adopted an ordinance permitting installation
of a cable television system in
the city. Three companies already have
submitted applications to erect the necessary
equipment including Sheldon Grengs
Associations of Eau Claire, Wis., who operates
the Hollywood Theatre and Stardusk
Drive-In in Eau Claire. The council
will vote on the applicants at its next
meeting April 5.
A new group, the Society of Cinematologists,
held its first national meeting March
19-21 at the University of Minnesota. The
event carried the title, "A definition of
cinema: relative values in narrative, dramatic,
pictorial and cinematic illusion."
Among the visiting students were Richard
Griffith of the Museum of Modern Art,
New York, and Arthur Knight of the Saturday
Review. The agenda included an
attempt to outline standards and criteria
for judging films and a look at two new
imports. "Black Orpheus" and "Ikiru."
A big saturation booking on United
Artists' "The Boy and the Pirates" has
been set for April 6. according to Carl
Olson, UA manager. Already 175 bookings
have been set in the territory, Olson said.
The picture will play the RKO Pan, Minneapolis,
and the Lyceum, St. Paul. Bert
I. Gordon, producer of the picture and originally
from the Twin Cities, will be in
Minneapolis and St. Paul to ballyhoo the
film's opening. An extensive television
campaign on the picture also has been
scheduled, Olson said.
Helen Carney, contract cleric at MGM,
left the exchange Friday (25) after being
with the company 39 years Bob Komarek.
who formerly
. . .
operated the Garden
Theatre, St. Paul inow closed), is
scheduled to reopen the local Leola Theatre.
The latter house has been closed for
The Century Theatre at
about a year . . .
Leola, S. D., formerly operated by Leo
Heibel, is now being run by T. J. Heibel.
With all the theatre reopenings, spring
must be on the way. W. Pflaum reopened
the Arcadia Theatre at Hannah, N. D. . . .
The Strand at Hettinger, N. D.. has been
reopened by Charles Erickson . . James
.
Harmon jr.. is again in business at the
Gem. Balaton, and Bernard Tworek is
again operating the Audio Theatre, Winter,
Wis.
Korean War Tale Director
HOLLYWOOD—Producer Eugene Prenke
has set Robert Webb to helm "Arirange,"
a Korean war story, to be lensed for United
Artists release. The screenplay is by Don
Cerveris. based on an original story by
Prenke and Harold Evan.
Exhibitor S. D. Dietz Dies
FARGO, N. D.—S. D. Dietz, who operated
the Isis Theatre here until it was
destroyed by fire, died March 14. Funeral
services were held here March 18.
OMAHA
Uerman Gould, who has the 84th and
Center Drive-In, has drawn a lot of
chuckles with his service car which has
been parked on one of the ramps pointed
toward the screen. The entire area is
clogged with snow. The car itself is
nearly buried by drifts and wags ask Herman
if he has a customer "waiting for the
show to start."
Drive-In operators are faced with one
of the biggest headaches they have yet had
to cope with in this area. Seldom has the
snow kept accumulating to such a depth
without any dispersal by thaw and the
run-off is bound to create problems. Gould
said his ramps were hard-surfaced and
probably would not be as hard hit.
Paul Cavanee, 68, who assisted Mrs. C. J.
Kremer in the management of the Rialto
Theatre at Stanton, was found dead in his
apartment last weekend, apparently of
natural causes. He moved to Stanton from
Kearney and had been county welfare director
since 1945.
Mrs. Morris Chalfen Dies
In Indiana Air Disaster
MINNEAPOLIS—Mrs. Morris "Marty"
Chalfen, 30. president of the Variety auxiliary,
and her three children were killed
when a Northwest Airlines plane crashed
near Tell City, Ind., March 17. They were
en route to a vacation in Miami. Chalfen
is promoter of the Holiday on Ice shows
now performing in London and Miami.
He was in Paris at the time of the crash.
Mrs. Chalfen was a former star of her
husband's show. The Chalfens' three children
were daughters, Debbie, 7, and Linda,
5, and a son, Morris Dickie, 2. Their maid
also was killed in the crash, which took
the lives of 63 persons.
Mrs. Chalfen conceived the idea of
bringing the Russian Bei-yozka Dancers to
the Twin Cities for a benefit for the Variety
Club Heart Hospital at the University
of Minnesota here. The dancers i^erformed
at Northrop Auditorium at the university
in January 1959. Under the leadersliip
of Mrs. Chalfen, the auxiliary sold 1,000
tickets at $10 each with the proceeds going
to buy oxygen equipment for the hospital.
The Bei-yozka performance led to an
invitation to the Holiday on Ice show to
perform in the Soviet Union. Mrs. Chalfen
accompanied her husband and the
troupe
on its tour of several Soviet cities. It was
in Moscow last May that she received the
news of her election as president of the
Variety Club auxiliary in recognition of
her service to the Club.
Other survivors of Mrs. Chalfen include
her parents Mr. and Mrs. Thomas Collins.
Minneapolis: two brothers, Tommy and
Jerry, both of whom are associated with
the "Holiday on Ice" shows: and a younger
brother, Harris, Minneapolis.
Six More to
Television
HOLLYWOOD—Six old theatrical films
will be put into immediate distribution by
National Telefilm Associates. The pictures
available to television for the first time
include Tom Sawyer, Little Women and
The Prisoner of Zenda, Gulliver's Travels,
Hoppity Goes to Town and Bambutti.
NC-4 BOXOFFICE :: March 28, 1960

—
——
——
Who Was Thai Lady?'
Delights in Detroit
DETROIT—Business downtown continued
at a healthy level for early Lent, top
honors going by a small margin to "Who
Was That Lady?" at the Michigan. "Sink
the Bismarck!" closed its surprising run of
four weeks at the Fox in good shape.
(Average Is 100)
Adorns On the Woterfront (Col); The Coine
Mutiny (Col), reissues 80
Broadway Capitol Sapphire (U-1); Imitation of
Life (U-l), 2nd wk 1 05
Fox—Sinit the Bismorclc! (20th-Fox); Tread
Softly, Stranger (Bentley), 4th wk 105
Modlson Suddenly, Lost Summer (Col), 6th wk. 135
Michigan Who Was That Lody? (Col); Comanche
Station (Col) 1 40
Palms Guns of the Timberland (WB); Desert
Desperadoes (SR) 1 00
Trans-Lux Krim A Touch of Larceny (Paro),
2nd wk 100
Comedies and 'Ben-Hur'
Popular in Cleveland
CLEVELAND—The big crowds of the
week were attracted to two holdovers.
"Ben-Hur" at the Ohio, in its seventh
week, was holding to a fairly steady 200
per cent and "Who Was That Lady?"
rolled up a happy 150 per cent in its second
week at the Allen. Other pictures at
the downtown first-run theatres came off
with either average or near average grosses.
At the Heights Art Theatre, "When Comedy
Was King" came off with a sprightly
130 per cent. Weather was pretty rough
all week, with low temperatures and bad
driving conditions.
Allen Who Wos That Lady? (Col), 2nd wk.
on a holdover 150
Heights Art^Whcn Comedy Was King (20th-Fox) 130
Hippodrome Sopphire (U-l) 100
Ohio 'Ben-Hur (MGM), 7th wk 200
Palace Sink the Bismarcl(! (20th-Fox); Justice
and Caryl Chessman (SR), 2nd holdover wk..lOO
State The Lost Voyage (MGM) 95
Stillmon Joilhouse Rock (MGM); Tarzan the Ape
Man (MGM) 90
Tremendous 350 'Ben-Hur'
Opening in Cincinnati
CINCINNATI— "Ben-Hur" opened this
week at the downtown Capitol in blockbuster
style, pulling a 350 per cent and advance
ticket sales for the film are greater
than for any previous opening week during
the past five years. The intense interest
in the high school and college
basketball toui'naments, coupled with unseasonably
cold weather, cut movie attendance
below nonnal.
Albee Home From the Hill (MGM) .Tl"2"0
Capitol Ben-Hur (MGM) 350
Grand Operation Petticoot (U-l), 12th wk. . . 85
Guild The Mouse That Roared (Col), 12th wk. 85
Keith The Big Fishermon (BV), 2nd wk 80
Palace A Dog of Flanders (20th-Fox) 95
Valley On the Beach (UA), 8th wk 90
Alex Schreiber Corrects
March 7 Detroit Column
DETROIT—Alex Schreiber, Associated
Theatres, has informed Boxoffice that he
did not make a statement credited to him
in the March 7 Detroit column. The statement
read: "Robert Page, operator of the
Michigan in Flint, is arranging its forthcoming
lease or outright sale, according
to Alex Schreiber."
"I did not make this statement," said
Schreiber. "I have no interest in the
Michigan Theatre, Flint.
The only interest
I have at present in Flint is in the Nortown
Theatre."
UDT CHIEF BELOW—Woodrow R.
Fraught, president of United Detroit
Theatres, inspects the working of a
submarine which was used in the campaign
at Detroit on "Operation Petticoat."
The sub had been rechristened
the SS Tiger, the name of Gary Grant's
sub in the film, and had even been
painted a blushing pink. Several members
of UDT executive staff were taken
"below" to observe the mechanics involved
in running the vessel after they
had lunch aboard with the newspaper
film editors.
No Industry Threats
In Michigan Hopper
DETROIT—The legislative deadline for
introduction of new bills for the 1960 session
of the legislature has passed with apparent
safety for the film industry. According
to Milton H. London, Allied Theatres
president, "no measures will be considered
at this session which would impose
future changes or restrictions on the
motion picture industry."
Special credit was given by London to
House of Representatives Speaker Don R.
Pears, himself an exhibitor at Buchanan.
One possible exception is minimum wage
legislation, with bills introduced in both
houses to establish a minimum of $1.25 an
hour for all employes, but these bills are
expected to die in committee.
Three bills have been introduced which
are expected to benefit theatres if passed.
One is liberalization of regulation of employment
for minors. A second is placing
responsibility upon parents to make restitution
for damages caused by delinquent
acts of minors. A thrrd bill, introduced at
the request of Sam Barraett, consultant
to Cooperative Theatres, would make It
illegal to carry a knife of any size with
the intent of damaging property. This
would make the cutting of theatre seats
or carving initials, etc., in walls and doors
a felony and is expected to be a significant
curb for vandalism.
Voted Most Popular
HOLLYWOOD—Cary Grant was voted
the most popular motion picture personality
and Efrem Zimbalist jr. the most
popular television personality in a poll
conducted by editors of College magazine
among undergraduate students on 33 campuses.
Tony Curtis (films) and Steve Allen
(TV) were revealed as second choice.
Michigan Allied Busy
On Many Problems
DETROIT—For the second time in three
months, Allied Theatres of Michigan has
approved the admission to membership of
a first-run Detroit Theatre—the Trans-
Lux Krim. operated by Trans-Lux Corp.
Earlier in the year the 6,000-seat Pox Theatre
was admitted.
Allied activity on multiple fronts was
evident in the report of President Milton
H. London, with highlights including:
1. Extended negotiations with lATSE
Local 199, reported by counsel David Newman,
covering a proposed new two-year
contract with projectionists for the Detroit
area.
2. Special instructions on Michigan Allied's
position on industry problems, presented
at the National Allied board meeting
in Chicago during the week (28, 29)
by London and Alden Smith, head of Cooperative
Theatres.
OPPOSES WAGE HIKE
3. Opposition to the proposed federal
law extending minimum wage legislation
to exhibitors. This was presented in person
at Washington by a Michigan delegation,
and U. S. Senator Pat McNamara
wrote London that this meeting "precipitated
some discussion and I am sure there
will be more at future meetings. No action
was taken by the committee on any part of
the bill, and it is doubtful there will be
any for
some time."
Backing the Michigan delegation's position
in opposition to minimum wage
legislation was the presentation of a list
of 306 theatres in Michigan that have
closed in recent years.
4. Through Allied counsel David Newman,
a projected ordinance revision on
curfew regulations was deleted by the Detroit
common council. This would have required
every theatre to determine that
every person accompanying a child after
7 p.m. either was the actual parent, or
had written authorization for the child's
presence in the theatre. This was considered
an impossible requirement and
was eliminated.
OCTOBER CONVENTION
5. Dates for the annual convention were
set for October 12, 13 at the Sheraton-
Cadillac Hotel.
6. Participation by Michigan exhibitors
in Michigan Week, May 15-23. As London
put it, "For those of us who are still showmen,
this is a golden opportunity to combine
boxoffice promotion and community
goodwill."
In a gesture of goodwill, a number of
local distribution executives were guests of
Allied at a luncheon preceding the monthly
board meeting, including Nick Goldhammer
and Nate Levin, United Artists; Jack
Zide, Allied Films; Frank Jones, Buena
Vista; Milton Zimmerman, Columbia; Lou
Marks, MGM; Tom Duane, Paramount;
Bob McNabb and Dean Lutz, 20th-Fox,
Syd Bowman, UA, and Joe Baringhaus.
Warner Bros.
Theatre Robbery Fails
SHREVEPORT, LA. — -A recent attempt
to rob the Star Theatre, 1050 Texas Ave.,
faOed when burglars were unable to open
the safe.
BOXOFTICE :: March 28, 1960 ME-1

DETROIT
Uazen L. Funk, former manager of the
Great Lakes Theatre, and a member
of the Funk family which has operated
this and other Detroit theatres for several
decades, has been named vice-president of
the O. H. Frisbie Moving & Storage Co..
one of the city's leading firms in this field.
In this area he will be primarily concerned
with development of new sales. Funk has
a long record of public service in addition
to his work in exhibition—as manager of
the Michigan State Fair, commissioner of
purchases and as acting commissioner of
public works for the city.
Carl Shalit, midwest district manager
for Columbia, and Albert Dezel, local exhibitor
and independent distributor, and
their wives have returned from a cruise
in the Caribbean ... A. Milo DeHaven has
been busy battling an attack of flu, but
manages to keep right on the job at the
Rossford Theatre. This scribe enjoyed a
visit with Mrs. DeHaven at their home
which stands amid snowy acres overlooking
the Maumee River.
Ford D. McParland, known to the industry
as a projectionist, spoke at the
Algonquin Club March meeting on the
history of the Detroit Light Guard . . .
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BOXOmCE ;: March 28, 1960 ME-3

So-Called Family Film Is Viewed
As Industry's Path to Oblivion
CLEVELAND—George Reid. supervisor
of studio classes for young people at the
Cleveland Museum of Art. has been appointed
associate editor, with Mrs. J. A.
Chase, of CinemaScoop, the monthly editorial
and review bulletin issued by the
Motion Picture Council of Greater Cleveland.
In his initial article, which appeared in
the March issue of CinemaScoop. Reid expressed
his views concerning motion pictures
in which he has great interest as
"the most unique and original art activity
of the 20th century."
"The film today is more than great
family entertainment," he wrote. "TV has
replaced the film as easily accessible family
entertainment. The recent change in
the character of our films is evidence of
this.
"Of all the art activity of the 20th century,
the most unusual and original Is
that of the film. In fact, it is an invention
of our century. Considering man's
artistic efforts as far back as the Egyptian
times, the appearance of a really new art
form is an event in human history.
"Some authentic aspects of the film as
a true art form are: il) it is popular; (2)
it has a development from silent to sound
and color that can be studied; it has affected related
fields—the theatre and the dance,
i5i and it has been another way man has
discovered to communicate with his fellow
men.
"These facts in spite of the rapid growth
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of the medium are uncontestable evidence
that it is a serious art form, one which
has produced works of art and from which
we can expect continued significant work.
The fact that it is uniquely suited to the
artistic demands and conscious needs of
our times is further proof of its dynamic
qualities and special aptness for us today.
"To demand of such a vital artistic
medium that it produce only one sort of
product (entertainment) is to underrate
and to turn a blind eye toward an expressive
form of our times. The film as something
new in the 20th century needs support,
sympathetic appreciation and watchful
assistance.
"This puts a special responsibility upon
those who are interested in and anxious to
support the film. Our powers of support
and control should be continually reviewed
in the light of the duties reflected in these
powers. The danger being that we might,
out of the neglect of our responsibilities,
assist in destroying the thing we want to
encourage.
"The huge commercial entertainment
films are an obvious direction being taken
in our day to find a new reason for the
existence of the film. In our enthusiasm
for this sort of entertainment we may be
doing the film, in its more unusual aspects,
a great harm.
The circus in America may
have preceded the film to oblivion along
this road of 'great entertainment for
everyone." In our enthusiasm for mass acceptance
of a movie we overlook the small,
expressive, artistic film which may very
likely be the most valid expression of our
century. We should keep our eye on the
director, the actor or single movie that
have some special meaning for us. We
should encourage what we find exciting
and meaningful regardless of its
mass appeal.
"The film as great family entertainment
has an honorable position in the
industry, but few people concerned with
it seriously suspect that it is going to be
remembered as such in the futm-e when
our times artistically may be called 'the
Age of the Film'."
Five Platter Stars Get
Oscar Singing Chores
HOLLYWOOD—Five top recording stars
have been selected to sing the five songs
nominated for Oscars on the 32nd annual
Academy Awards show April 4.
Frankie Laine will sing "The Hanging
Tree," Sammy Davis jr. will sing "High
Hopes," Gogi Grant will repeat the success
she gained with her recording of
"Strange Are the Ways of Love," Joni
James has been named to appear with
"The Five Pennies," and Frankie Vaughan
will sing "The Best of Everything."
New Baytown Policy
BAYTOWN. TEX.—A triple feature
Thursday through Saturday and a double
feature Simday through Wednesday make
up the new policy format at the Decker
Drive-In. PreWously Manager Floyd Bengston
had been offering a new program
each Tuesday and Wednesday.
Twin al
Jacksonville
Blossoms in Beauty
JACKSONVILLE—With the arrival of
spring weather, Loew's Normandy Twin
Outdoor Theatre has been tranformed into
one of the most beautiful garden spots of
northern Florida. Manager Jim Carey
credited Mrs. Carey with having the magical
green thumb and horticultural knowhow
in overseeeing the year 'round, arduous
work of cultivating the riotously
blooming hedges and flower plots. Included
in the rainbow hues of plantings are deep
banks of thousands of multicolored azaleas,
rhododendrons, verbenas, narcissi, sweet
peas, petunias, stock and other early
blooming ornamentals.
Many of the drive-in's patrons arrive at
the Normandy long before show time to
stroll past the flower beds and admire the
many acres of showy blossoms on view.
Especially complimentary have been the
people who attend the Normandy's services
sponsored by the Murray Hill Presbyterian
Church. Persons attending the
services, held every Sunday in the year
from 8:30 to 9:30 a.m.. are treated to free
coffee and doughnuts before and after services
by the Florida Confection Co., the
Normandy's concessionaire. Collections at
the services have been used to purchase an
organ which provides music to accompany
the singing of religious hymns. Current
collections are going into an African missionary
fund.
In order to present clean grounds for
church services, Carey has a clean-up crew
which comes on duty at dawn Sunday
morning to clear away the debris left by
his Saturday night crowd.
Another service provided by Carey which
is much appreciated by his family patrons
is the employment of an off-duty policeman
each night for patrolling the ramps
to see that activated passions are restricted
to those on the theatre's twin screens. Also
high on the list of attractions at the Normandy
are the many free and supervised
activities for children, including donkey
rides, a mile-long train ride, a large merrygo-round,
a zoo and a fanciful mothergoose-land
display.
Nominated to Board
Of Screen Producers
HOLLYWOOD—The five-member nominating
committee of the Screen Producers
Guild has selected the 14 candidates for
membership on the executive board, with
seven to be elected at the annual meeting
May 2. All seven board members whose
terms expire this year have been nominated
for re-election.
Nominated are Jerry Bresler, John
Champion, Louis F. Edelman. Bryan Foy,
George Glass, Edmund Grainger, Harold
Hecht, Mervyn LeRoy. Walter Mirisch,
Stanley Rubin, William Sackheim, William
Self, Al Simon and Carey Wilson. The
seven directors whose three-year terms
expire in May are Bresler, Edelman, Foy,
Mirisch, Sackheim, Self and Wilson.
Chairman of the nominating committee
was William Perlberg, and committee members
included Charles Brackett, Arthur
Freed, Joe Pasternak, and Lawrence
Weingarten. A 21 -member board elects
SPG officers.
ME-4 BOXOFFICE March 28, 1960

CLEVELAND
gob Blitz of Warner Bros, is the new president
of the Salesmen's Club of Cleveland.
He succeeds Jen-y Lapow of United
Artists. Justin Spiegle, National Screen
Service, was elected vice-president and
Sam Lichter, 20th-Pox, continues as secretary-treasurer.
The board is composed of
David Rosenthal, UA manager; Nat
Barach, NSS manager: Jim Levitt, Buena
Vista manager; salesmen Jack Lewis, U-I;
Aaron Wayne, UA; Eddie Catlin, WB; Jerry
Lipow, UA, and Martin Grassgreen,
Columbia.
Fred Holzworth, manager of the Beach
Cliff Theatre, was in Lakewood Hospital
. . . Walter Schmelter, manager of the
local Madison Theatre, was in Berea Hospital
convalescing after surgei-y . . . Jack
Gutilla, owner of the Attica Theatre, was
in Cleveland Clinic for eye surgery.
Coining and going: Howard Reif,
Modern Theatres, and Mr. and Mrs. Abe
Kramer, Associated Theatres, from Miami
Beach; M. B. Horwitz, Washington circuit,
and wife from Pass-a-Grille, Fla.; Jim
Watson of Modern Theatres and his wife,
on tour to Mexico, Guatemala and Yucatan.
Cleveland was well represented at Mack
McManus testimonial dinner in Toledo
Tuesday (15) by Blair Mooney, president of
Cooperative Theatres of Ohio; Nat Barach
and Judd Spiegle, National Screen Service;
Bill Twig, Bob Blitz, Eddie Catlin, Warner
Bros.; Sam Lichter. 20th -Fox; Miles
Mutchler, National Theatre Supply; Danny
Rosenthal and JeiTy Liipow, United
Artists, and Martin Grassgreen, Columbia.
Mack has joined the Phil Smith circuit
and after a course in Smith management
policies will be assigned as manager of a
district.
Gordon Bugie, Paramount manager, was
introducing the newest member to join his
organization, booker Ken Reuter. This indicates
that Paramount will shortly return
its area booking service to Cleveland. When
the local branch closed in July 1959, all
services except sales were transferred to
Pittsburgh. Pittsburgh will continue to
handle the billing . . . M. H. Fritchle, National
Theatre Supply manager, installed
new Alexander Smith carpeting in Herman
Prankel's Capitol Theatre, Elyria.
Frankel also renovated the seats and plans
to modernize the marquee.
Paul Vogel of Wellsville is home after
completing a reserve officer Communist
strategy course at the State Department's
foreign service school in Washington. Now
he is concentrating on the reopening of his
Midway Drive-In at Ravenna March 24
and the Salem E>rive-In April 7.
Art Goldsmith of Seaway Distributing
Co. has 24 prints of "Justice and Caryl
Chessman" booked solid through April.
Nate Bigelson, a harbinger of spring, returned
from his annual winter stay in
Florida to ready Nate and Sam Schultz'
golf driving course for action . . . Mrs.
Ethel Gertz was in town from Chicago to
see the old friends she left when she
wound up her interests in the now defunct
Jack L. Gertz Enterprises . . . Mrs.
Joseph Binder, wife of the owner of the
Skyway Drive-In, Gibsonburg, is learning
to live comfortably without her appendix.
In event "Ben-Hur" wins the Academy's
Best Picture of the Year award, thus leaving
exhibitors without the usual benefit
of cashing in on the publicity. Jack Sogg,
local MGM manager, is protecting his
customers by booking the previous year's
best picture "Gigi" in many key situations.
"Ben-Hur" is playing only roadshow engagements
on 70mm film and is not available
for general release.
Readers Vent Anger
At Fare on Screens
COLUMBUS—^The Hilltop Record, West
Side community weekly, printed a double
column of letters from readers critical of
recent trends in movies and television programming,
hitting particularly at "too
many killings and indecent presentations
of sex."
The Record said that the letters would be
sent to Gov. Michael V. DiSalle, Senator
Frank Lausche and Congressman Samuel
L. Etevine. "All three men have expressed
sincere interest in the letters and have requested
copies," said the Record.
TOO MUCH VIOLENCE
Sample comment from readers:
"If America is supposed to be a Christian
nation, this kind of practice surely
doesn't coincide. You can hardly turn on
the television but what you have a program
with shooting or killing or sex."
"It is high time that the readers of the
Hilltop Record are showing a deep concern
over the issue of getting rid of too
many killings and sexy films which flood
our television screens and movie theatres."
"We welcome the opportunity to voice
our opinion In regards to sex movies, bedroom
fiction publications, murder, drinking,
Ulicit love affairs on both movie and
TV programs. Pray tell us how you can
expect a seciu-e home Ufe on a continuous
diet of this filth."
"Columbus must be at a low ebb morally.
For example, take 'The Lovers.' Any picture
of as low a moral quality as this picture
is and can draw a crowd for over four
months certainly puts us on a pretty low
level."
MANY GOOD PROGRAMS
"There are many good, entertaining and
educational programs on the air, but with
such a wonderful medium for good that
would be possible through the right kind of
programs, why do we have to subject our
youth to such pictures of crime, sex and
indecent dress? This is a democracy and
the people have the right to express themselves,
so why can't we join forces and
demand that these programs be taken off
the air and out of the movies?"
Members of the Friends Rescue Home
staff voiced their disapproval of certain
television and movie entertainment In
these words:
"We wish to join with others in voicing
our concern to rid television and cinema
screens of the demoralizing portrayals of
sex and crime which contribute so greatly
to the delinquency of the nation."
SAUL KORMAN
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BOXOFHCE :: March 28, 1960 ME-S

Motion Picture One of Great Arts,
Shouldn't Be Censored, Says Expert
CLEVELAND—The motion picture is one
of the great arts, and as such it should
not be subject to censorship any more than
art in the field of painting," Edward B.
Henning. assistant director of the Cleveland
Museum of Art, told 200 members of
the Motion Picture Council of Greater
Cleveland at a March 17 meeting in the
Higbee Auditorium.
"The quality of films has gone up in
recent years," he said, "and today the public
looks for quality in motion pictures, not
morality. The law. not censorship, can
take care of pornography, obscenity or
themes offensive to good taste.
"The effect of censor.ship is twofold;
namely (1) to compromise on works of art
and (2) to stop artistic production." As
an example of the effect of censorship
Henning cited a recent local TV incident
when a nearby college objected so vigorously
that the station withdrew a planned
11:15 p.m. showing of "Devil in the Flesh."
It is the business of censors to censor, he
went on to say and pointed out the "silly"
deletion involving a little boy in "The
Bicycle Thief" ordered by some censor
boards. "Shakespeare could not have
passed the reign of censorship," he said.
"Why should censorship enter into the
field of motion pictures any more than into
the field
of painting?"
In the question period that followed his
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prepared talk, Henning was asked his opinion
on film classification. "I believe some
films should be classified for adults," he
answered, "but only because in my opinion,
juveniles, due to inexperience misunderstand,
and are too immature to evaluate
the relative importance of some aspects of
the film."
How can we learn to understand the
art film? was another question, to which
he replied, "By seeing them again and
again and by reading about them in books
and in art magazines."
Prof. Millard Jordan, president of the
Motion Picture Council of Greater Cleveland,
presented the speaker.
South Carolina House
Asks Blue Law Study
COLUMBIA, S. C—The South Carolina
Hou.se of Representatives has passed and
sent to the Senate legislation calling for
a special committee to study the controversial
blue law situation.
Legislative study of the issue stems from
a legal fight by movie theatre operators
to give Sunday showings.
A circuit judge has ruled that such
showings would violate the 200-year-old
state blue laws which forbid certain paid
amusements on Sunday. The case is now
before the state Supreme Court.
If the Senate concurs on the Housepassed
committee measure, the committee
would "travel about the state and hold
hearings in several localities, studying the
problem" and report to the next General
Assembly "the best way of regulating activities
on the Lord's Day and the degree
to which such activity should be regulated."
The committee would be made up of
three representatives, three senators and
thi-ee gubernatorial appointees.
Detroit Exhibitors Back
Oscar Show Promotion
DETROIT—Metropolitan Exhibitors of
Detroit is backing the promotion of the
Oscar Awards on April 4. 100 per cent. A
large supply of blank ballots, listing all
nominees in principal categories has been
printed and is being distributed by all theatres
in the area to patrons.
In addition. Metropolitan Exhibitors is
sending each theatre in the area an A-
cademy Award kit, including a 90-second
trailer narrated by David Niven, onesheet,
set of 8x10 stills, posters, and pressbook.
All are being provided to theatres
without charge through the association
setup.
Distribution is being strongly supported
by Allied Theatres of Michigan, and Allied
President Milton H. London urged exhibitors.
"You must not fail to interest
your patrons in the Academy Awards, and
to make them aware of the great Oscar
show on April 4, which advertises to the
entire nation our Industry and the product
which we sell."
Wants Patrons Refunded
For Viewing TV Oldies
Cincinnati—The laugh of the week
for local television viewers occurred
when the free-wheeling Ruth Lyons on
her 50-50 Club show engaged in a lively
discussion of residual payments to Hollywood
movie stars. Commented one
of the show's musicians: "How about
giving money back to the people who
paid to see these movies on their first
times around and now have to look at
them again so many times on television."
Tent 3 Activity List
Includes Down Dance
CINCINNATI—Officials of Variety Tent
3 have announced a number of interesting
events for the balance of this year. A
dinner dance was held Saturday i26> in
the Hotel Metropole clubrooms for prospective
members and their wives.
On schedule are:
April 30. dawn dance.
June 25. annual moonlight boatride on
the Ohio River.
August 'date to be announced i. annual
golf tournament.
September 24. Monte Carlo night.
October 22, beatnik and Halloween night
for new members.
November 19. preview of newly decorated
clubrooms for new members.
December 31. annual New Year's Eve
party for members and their wives.
Also announced by the auxiliary is a
spring party on April 27 in the Terrace
Plaza Hotel for the benefit of the "dainty
diaper corner" at Goodwill Industries. Arrangements
are in charge of Mrs. Faye
Weiss, chairman, and Mrs. Bernice Stevens,
co-chairman.
Another Year for Joanne
HOLLYWOOD—Twentieth Century-Pox
has picked up the option on its contract
with Joanne Woodward, with the actress
starting her fifth year with the studio.
Miss Woodward has just completed "From
the Terrace" on the Westwood lot.
H
U

Chalmers
CINCINNATI
Pleven local houses screened an American
Cancer Society film during the morning
of March 15 for near-capacity audiences
of women, who were admitted free.
The theatre owners donated their facilities
and members of Local 327 contributed
their services . 20th-Pox has booked
. .
the "Dog of Flanders" into 18 area houses,
with the initial local screening at the
first-run Palace.
Jack Finberg, UA manager, attended a
. . .
company meeting in Pittsburgh, Pa. . . .
Helen Dodd, UA billing clerk, is enjoying
a three-week tour of European countries
Her many Filmrow friends were
pleased to hear that Marjory Combs, former
U-I clerk, recently became the mother
of a baby daughter.
J. J. Maloney, MGM divisional sales
manager, was here for the opening of
"Ben-Hur" at the Capitol. Others in included
Sam Galanty, Columbia eastern division
manager: Ohio exhibitors Mike
Chakeres, general manager, and Al Lidman,
new film buyer, for the Chakeres
circuit, Springfield; Fred Krimm, William
Clegg and Lloyd Hilderbrandt, Dayton; A.
D. Curfman, Westerville ; Bach,
Eaton; Harry Wheeler, Gallipolis, and
Hank Davidson, Lynchburg, and from Kentucky,
J. W. Hoffman, Greenup; Walter
Wyrick, Carlisle, and Walter Rhodes, Lexington.
George D. Buquo has been installed as
president of Local 327, LATSE. Other
officers installed were O. D. Moore, treasurer;
Calvin Winder, secretary, and Earle
Wagner, business agent.
Shor Circuit Installing
Prism Outdoor Screens
CINCINNATI—A crew of installation
and service experts representing the
George English Corp. is in the area to
start completion of installing Prism outdoor
screens for Pete Palazzola, successor
to the late Rube Shor as president of the
Shor circuit.
The work of the English crew for the
Shor circuit will include servicing of the
Prism screen installed three years ago at
the mammoth 4,400-car Twin Drive-In
here. This screen installation, which was
the subject of a MODERN THEATRE
feature article, has given a perfect picture
throughout its three years of use.
Headquarters for the nationwide service
of the George English Corp. is Berwyn. Pa.
Cincinnati Firm Repairs
Projectors at 4 Houses
CINCINNATI—The Capitol Theatre in
Logan, W. Va., and three Cincinnati theatres
have had projection equipment repaired
by Waldo Projector Sales and Service
of Cincinnati. The local theatres were
the Emery, Dixie and Hollywood.
A policy of exchanging intermittents is
now in effect at the Waldo headquarters
here.
Betty Walker and Martin Miller have
been signed for key roles in United Artists'
"Exodus."
Bearcats Windup Cheers
Exhibitors in Ciricinnati
Old Roosevelt Bows
To Wrecking Crews
CINCINNATI—Another of this city's
famed old landmarks closed its doors last
week, as wrecking crews moved in to demolish
the Roosevelt at 425 Central Ave.
on the rim of the downtown business
district to make way for a new expressway.
The theatre was erected more than 60
years ago, and dui-ing the following 30
years it housed legitimate attractions, with
its stage being peopled by the famed performers
of those earlier years. Then, as
the character of the downtown residential
area gradually changed, the type of entertainment
shifted to the popular melodramas
of yesteryear, with audiences being
thrilled as "Little Nell" was rescued in the
nick of time from some awful fate.
But by this time, motion pictures were
fast replacing live entertainment, and so
it was that, in the early 1930s the house,
for so long known as the Lyceum, became
a movie house, with its proud name being
changed to the Roosevelt. At the same
time, the interior was completely renovated,
with the balcony, gallei-y and boxes
being removed. And now the Roosevelt,
for so long a favorite entertainment spot
for the Negro residents of the neighborhood,
is
disappearing.
The neighborhood folks will miss lounging
in the comfortable old seats, but they
won't miss being there nearly so much as
will Joe Miller, who has been house man-
But perhaps Joe Miller,
ager for 22 years.
before too long, will again be greeting his
longtime friends, because Jack Goldman,
owner of the theatre, is looking around for
a suitable neighborhood location for a
new house. Meanwhile. Joe Miller is
biding his time at the nearby Regal, another
Goldman house.
Charles Herbert, 11-year-old actor, is
starred in UA's "The Boy and the Pirates."
Better Business Sign:
An Oldtimer Re-Invests
Cincinnati—When an oldtimer
decides to invest in motion picture
theatres, it is a pretty sure sign that
such an investment offers a promising:
future insofar as boxoffice returns
are concerned. At least, that was
the general opinion of many other local
theatre folks, following the announcement
by Frank L. Weitzel that
he has purchased the Alpine, East
Rainelle, W. Va., and the Alpine,
Sutton, W. Va., from the JUR circuit,
the purchase being effective March 1.
Weitzel has been active in various
phases of the industry for 38 years
and since 1952 has been an independent
booker and buyer, ser\'ing a hefty
string of houses in the three-state area
of Ohio, Kentucky and West Virginia.
CINCINNATI—After more than six
months of having their receipts lowered
considerably every evening the University
of Cincinnati basketball team was in action,
local exhibitors breathed sighs of relief
when the final seasonal game was
played March 19 in San Francisco.
Fortunately, the last two games, on the
air locally on both radio and television,
were heard and seen after midnight, and
this resulted in evening attendance at many
local houses perking up appreciably as
many basketball fans attended large group
theatre parties before settling down to
catch the games.
Despite the crimp in movie attendance
on so many evenings this winter because
of the UC games, local exhibitors have
voiced no complaints. Instead, they have
been delighted that so many thousands in
this basketball-mad city have turned out
for the games. Naturally, scores of these
fans are exhibitors or otherwise associated
with the film industry.
As numerous exliibitors have remarked:
"The UC games have indirectly helped us.
because they have drawn a lot of potential
movie fans away from their television
screens, and now that they have gotten into
the habit of going out for entertaiiunent
it is reasonable to expect that many of
these folks will continue to go out—to a
neighborhood or downtown movie house."
Hoopla at Cincinnati
When 'Ben-Hur' Opens
CINCINNATI—ICleig lights, the cameras
of three television stations and the reportorial
ingenuity of announcers from three
radio stations, and all the other accolades
customarily accorded an important firstnight
screen presentation were vei-y much
in evidence for the opening of MGM's
"Ben-Hm-" Wednesday (16i at the downtown
Capitol.
The white-tie audience loved the hoopla,
of course, and those who jammed the
1,300-seat house were equally pleased with
the stirring drama depicted on the screen
—as were the capacity invited audiences
who viewed two preopening showings.
Local newspaper reviewers were extravagant
in their praise of the film—which had
been accorded a tremendous advance publicity
buildup, handled under the capable
direction of publicist James Boyle of Cleveland.
Rebuilt Victory Reopens
In McLean County, Ky.
CALHOUN. KY.—The Victory
Tlieatre,
only indoor theatre in McLean County,
reopened March 11. It was almost completely
destroyed by fire last May 3. The
theatre has been rebuilt and redecorated.
New restrooms and lounges have been built
in the basement and a new screen installed.
The building is owned by the Masonic
Temple Ass'n and the theatre is being
leased by Merlin Morehead and Darrell
Moseley.
BOXOFTICE March 28. 1960 ME-7

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Cancer can strike anyone at any age.
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—
—
—
——
—
'Our Man' Continues
As Boston Leader
BOSTON—Some of the holdovers were
completing long-run engagements while
some new product opened to good business,
making for a spotty return for the week.
Of the holdovers. "Ben-Hur" continued to
hold up very well, depending on the number
of extra school or group matinees
scheduled. Another strong program was
"Our Man in Havana." which had a better
foui-th week than third. "Angry Red
Planet" was well received in its first and
only week, while the first week of "Swan
Lake" appealed to the younger element
and pulled in a good week's gross.
(Average Is 100)
Astor The Bramble Bush (WB), 6th wk 70
Beacon Hill Nude in a White Car (Trons-Lux),
2nd wk 75
Boston South Seas Adventure (Cinerama),
48th wk 75
Capri Swan Lake (Col) 150
Exeter Street The Mogician (Janus), 3rd wk...100
Gary Suddenly, Lost Summer (Col), 8th wk 75
Kenmore Our Man in Havana (Col), 4th wk...300
Memoriol On the Beoch (UA), 4th wk 120
Metropolitan Once More, With Feeling (Col),
2nd wk 95
Orpheum ^Who Wos That Lady? (Col), 4th wk. 95
Paromount Angry Red Planet (AlP); Escope
From Terror (SR) 1 50
Soxon Ben-Hur (MGM), 16th wk 200
'Once More, With Feeling' 105
First Hartford Week
HARTFORD—Only two holdovers here
— "Porgy and Bess" and "The Gazebo"
plus continued late winter weather combined
to give the overall situation a pattern
of below-normalcy.
Allyn Grisbi (UMPO); A Kiss for a Killer
(Valiant) 90
Art— Temporarily shuttered.
Cine Webb The Horse's Mouth (UA); Mon Oncle
(Cont'l), revivols 85
E. M. Loew Once More, With Feeling (Col);
Comanche Stotion (Col) 105
Palace The Gazebo (MGM); Ponomo Sal (Rep),
2nd wk 90
Poll The Lost Voyoge (MGM); The Rookie
(20th-Fox) 90
Strand Porgy and Bess (Col), $1.50 top, 2nd wk. 115
'Our Man in Havana' 145
As New Haven Newcomer
NEW HAVEN—Columbia's "Our Man in
Havana" chalked up brisk first-week trade
at the Bailey Whalley. UA's "On the
Beach." and Columbia's "Once More, With
Feeling" were holdovers.
College The Lost Voyage (MGM); Girls' Town
(MGM) 100
Crown Key Largo (WB); A Farewell to Arms
(20th-Fox), revivals 90
Lincoln Grand Illusion (Cont'l); The Law Is the
Low (Cont'l), revivals 100
Paramount Once More, With Feeling (Col); Up
the Creek (Dominant), 3rd wk 105
Roger Sherman On the Beoch (UA), 4tih wk...115
Whalley Our Man in Havana (Col) 145
Incorporations
HARTFORD—Old Mill Drlve-In Theatre
Corp.. 15 Standish St.; authorized capital,
$50,000: $2,000 in cash: president, Pasquale
A. DiFazio, 81 Cedar Wood Dr.. New
Britain; secretary and treasurer, Lucien P.
DiFazio. Wethersfield; second vice-president,
Joseph Lettieri. Hartford; treasurer,
Frank Feruccio. Hamden; directors, same
as officers.
Robert Mortensen Named
WINDSOR LOCKS,
CONN. — Robert
Mortensen has been named manager of
the Rialto Theatre, succeeding Daniel
Legasse, resigned. The theatre is owned
by the Windsor Locks Rialto Corp.
$25,000 All-Medio Publicity Drive
For June Drive-ln
New Bedford Arcade
Reopens With 70mm
NEW BEDFORD, MASS.—Boston area
exhibitors are watching with interest the
reopening of the Arcade, a former sub-run
neighborhood theatre here, as a de luxe
house equipped with 70mm projection facilities.
Remodeled prior to reopening by
Arcade Marcoux, the Arcade is the first
local theatre to install the 70mm equipment.
It is situated about two miles from
the center of the theatrical district.
Marcoux invited city officials, civic leaders
and businessmen and their wives to
the openings night's 1I81 performance with
"Around the World in 80 Days" as the
screen attraction. Marcoux hosted a cocktail
party for many of the theatre guests
prior to the show.
The new booth, including the 70mm
equipment, was installed by P. Edward
Comi of the Massachusetts Theatre Equipment
Co. of Boston.
Humane Society Surprises
Louis Score With Praise
RANDOLPH. ME.—When Louis Score,
owner-manager of the Randolph Theatre,
got a call from the State Humane Society
recently, he said he expected a bawling out
for feeding the pigeons since several local
ladies had complained of his hobby of
scattering leftover popcorn for the birds.
However. Score was plea.santly sui-prised:
the Humane Society was commending him
for caring for the pigeons dui-ing the cold
weather.
Score feeds the pigeons each noon, giving
them all the popcorn left in the theatre
ptopper from the preceding evening's operation,
and when the weather is severe or
snow makes it difficult for the birds to
find food, the theatreman provides them
with a second daily meal.
Mrs. Score heartily approves of her husband's
hobby. "He enjoys doing it." she
said. "You know, there are so many people
today who think only of themselves."
Week Night Prices Go Up
At 2 Community Theatres
HARTFORD—Community Theatres, a
suburban circuit, has boosted adult admission
from 70 to 75 cents, after 7 p.m.,
Mondays through Fridays, at the Central,
West Hartford, and Colonial, Hartford.
The two theatres' early bird policy of 60
cents for adults remains in effect from
6:15 to 7 p.m., on those days.
At the same time, children's admission
has been increased from 25 to 30 cents at
the Central, Colonial and Lenox.
New Ladies Night Policy
SOUTHINGTON, CONN.—The Colonial
Theatre has a new Thursday policy of
Ladies Night, admitting lady patrons.
when accompanied by adult male ticketbuyers,
as guests of management.
Sell-Ebration
BOSTON—A $25,000 advertising campaign
is being set up by the Drive-Xn Theatres
A.ss'n of New England to support its
June Sell-Ebration, according to Carl
Goldman, executive secretary. The idea
for the special period to sell New England
drive-in theatre attendance to the public
originated with James Dempsey, American
Theatre Corp.. and was passed on to other
members of the drive-in group at the February
2 meeting here at Hotel Bradford.
"Drive Out to a Drive-In" has been
chosen as the official slogan of the Drivein
Theatre Ass'n campaign. Thousands of
dollars in major prizes are being obtained
for awards to patrons. An impressive list
of cash and merchandise incentives will be
made available to managers of the outdoor
theatres throughout the area.
Television, radio, newspapers and billboards
will be employed in the publicity
campaign to make the public aware of the
pleasui-es of regular attendance at New
England's open air theatres. Promotional
campaign kits are to be provided for all
participating theatres for local use.
Long Time Between Shows
WORCESTER, MASS.—Leo Lajoie, Capitol
Theatre, got "Porgy and Bess" newspaper
breaks when he found an elderly
woman patron who admitted that the Columbia
Goldwyn release was the first
screen attraction she had seen since Marx
Bros.' "Horse Feathers," a 1932 release.
University Film Series
HARTFORD—The Little
Theatre at the
University of Connecticut is running a series
of cultural motion pictures, at 50 cents
top, through mid-May. The progi-am includes
such imports as Richard III, Pather
Panchali, The Red and the Black and The
41st,
Many persons are expected to visit
historic sites mentioned in "Exodus." now
being screened for UA.
Because of enlarged facilities.
New members are welcome at the
ANNUAL RETREAT
of
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MOTION PICTURE GUILD
at
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North Andover, Moss,
Reservations-Jack O'Brien HA 6-8688
Tom Fermoyle LI 2-2550
BOXOFFICE :: March 28, 1960 NE-1

to
BOSTON
pioyd Fitzsimmons, Warner publicist, is
working on "Tall Story," which goes
into the Metropolitan April 25. He previously
had set up campaigns for "This
Rebel Breed," which opened Wednesday
(231 at the Paramount, and for "Guns of
the Timberland," its predecessor at the
Paramount.
Sympathy to Robert Waldman, owner of
the Morton Theatre, Dorcester, in the
death of his father Samuel, who died after
a lingering illness . . . Paul Barker, former
manager of the Paramount in Barre, Vt..
has accepted a position at the Strand, Woburn,
as manager for Ray Feeley.
Yamins Theatres is moving from the
Metropolitan Theatre building, 260 Tremont
St., to the American Theatres Bldg.,
646 Washington St., where space on the
second floor has been taken for headquarters
of the circuit. Edward W. Lider, general
manager of the circuit in the Fall
River area, and his staff will move April
1 to the new quarters. Nathan Yamins,
president, is vacationing in Palm Beach.
Mel Safner, president of Ruff Film Associates,
his wife and son Peter, 2, have
moved into their new house on Country
LO We R
Liability Insurance Rates
NOW AVAILABLE FOR
Theatres and Drive-Ins
THROUGH
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116 State Street, Boston, Moss.
Call or write direct or through your broker
CApHol 7-3860
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COVERS Made to order in all sizes
CARPETS Repaired and installed
SCREENS Repaired and refinished
write or call
AARON THEATRE MAINTENANCE CO.
132 Harvord Street, Dorchester, Moss.
GE 6-9463
Club road, Newton Center. Ruff Films are
now distributing the Ingmar Bergman
films, with "The Magician" and "Lesson
in Love" now available. Their "Nude in a
White Car" has completed its run at the
Beacon Hill and the Capri theatres.
Sam Feldman has closed the Capitol,
Winchendon. The lessee, Bruce Nutter, is
devoting his full time to Affiliated Theatres
Corp. . . . The Beacon Hill Theatre
has a new king-size marquee.
Enthusiasm is high at the 20th-Pox exchange
over product to be released this
spring. Martin Moskowitz, assistant to Alex
Harrison, general sales manager, was in
town for two days for meetings with
bookers, salesmen. Manager Al Levy and
Phil Engel. Engel also attended a meeting
in New York for publicists from the eastern
area, called by Charles Einfeld. For
three days, the press agents watched previews
of new pictures and offered suggestions
on campaigns for new product. Previewed
were: Can-Can, which opened Wednesday
i23i at the Gary Theatre; Dog of
Flanders, which had its New England
opening at the Metropolitan; the Mervyn
LeRoy comedy. Wake Me When It's
Over,
Wild River, From the Terrace, The Wind
Cannot Read, and the Darryl Zanuck production,
"Crack in the Mirror. The latter,
a mystery thriller, was brought to New
York by Zanuck from Paris in time for
the meetings.
. . .
Another Fox production. "Masters of the
Congo Jungle," will open at the Paramount
April 6. with a huge television and
radio campaign from Bangor. Me., to New
Haven, Conn., over the Yankee network.
The film will be shown the following day
at 100 theatres in the area. Henri Storck,
producer of the film, will arrive in town
Tuesday
1 i
29 meet the press at a luncheon
at the Statler-Hilton Hotel. The Belgian
consul and his wife will also be present
Mary McCarthy, 20th-Fox head
cashier, suffered a broken wrist and a
chipped bone in her ankle after a fall on
the ice. The injuries incapacitated her for
a few weeks . . . Al Levy, 20th-Fox manager,
took his 16-year-old daughter Karen
to Florida for a week's vacation.
Sympathy to "Whitey" Sharpe, former
projectionist at the Exeter Street Theatre,
in the death of his wife. She died of a
heart attack, leaving two sons. 6 and 14.
Whitey is now w'ith Goodwill Advertising.
The Clinton Drive-In on Route 110,
Clinton, built in 1955, has been sold to Al
Daytz, who will operate and book it this
season. Built at a cost of $100,000 for
670 cars, the Clinton has had several
lessees and managers, including Ernest
Warren, Edwin Fedeli. and Harold Vanasse.
The transaction was made by Simon
Queen, who represented the mortgagees
with the new lessee.
A second snowstorm on St. Patrick's Day
came as a bitter blow to di'ive-in owners
who had hoped to have their theatres
ready for the new season by April 1. The
first blizzard, which brought the heaviest
snowfall in the history of the weather
bureau, fell March 3 and hampered transportation
for a week. The second storm.
not so furious as the first, may delay the
reopening of open air theatres by at least
two weeks.
"The Fugitive Kind." a UA release, is set
at the Astor Theatre. The Disney production.
"Kidnapped." will follow "Swan
Lake" at the Capri Theatre . . . Academy
Films has announced two more free shorts
now available— "House Hunters." running
ten minutes, and "American Maker." running
25 minutes. Both are in Technicolor.
Ben Sack, president of Sack Theatres,
was mentioned in the Brisbane, Australia,
Sunday Truth as the man "who has rejuvenated
the American motion picture
business and has shown it how to compete
with television." This was in an article by
Alex Francis-Smith, former manager for
Sack at the Beacon Hill Theatre and a
native of Australia, who is visiting his native
land.
In an address before representatives of
three women's civic organizations. Judge
John Connelly of the Boston juvenile court
took a swipe at Hollywood when he blamed
that area for much of the rise in juvenile
delinquency in the nation. He stated he believed
Hollyw^ood was partly to blame, as
well as the "Lana Turners and Ingrid
Bergmans" who are treated like heroes.
"Hollywood's films tell youngsters that
virtue is old-fashioned. These films have
brought great danger by their unrealistic
portrayals. Children draw a fine line between
imagination and reality." He called
upon the public to clean house against
the "smut and filth." The judge spoke before
a "Day in Court" program sponsored
by the National Council of Juvenile Court
Judges and the General Federation of
Women's Clubs to acquaint citizens with
the juvenile courts. Earlier, three women
sat in on a juvenile court session at which
Judge Connelly presided. Other speakers
on the program were Special Justices
Bruce Robinson and George W. Cashman
of the juvenile court and Joseph P. Connolly,
assistant chief probation officer.
VERMONT
^he Vermont Development Commission
announced plans for a recreation industry
forum which may lead to the formation
of a Vermont Recreational Industry
Council. The forum resulted from a
request by the Vermont Tourist Ass'n that
the possibilities of establishing a council
be explored, with an indication of the role
it would play in state activities.
Montpelier theatremen, who have been
without a daily newspap)er advertising
medium since the Montpelier Argus was
merged with the Barre Times, with publication
in the latter city, last September,
have welcomed the news that a new daily
will hit the Montpelier streets April 15.
The new paper, to be called either the
Montpelier Post or the Capital City Post,
will be owned and published by 44-yearold
Henry G. Evans of Florissant. Mo.,
former owner of the Florissant Valley
Weekly Reporter, largest weekly in Missouri.
When the Argus left Montpelier.
that city became the only state capital In
the United States without its own daily
newspaper.
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BOXOFHCE :: Maixh 28, 1960 NE-3

. . William
. . Harry
Opposition to Horror, Crime Films
Mounting Throughout New Hampshire
MANCHESTER. N. H.—^The controversy
over the showing of horror and crime films
in New Hampshire continues to thrive on
new developments in various parts of the
state.
A movement against such movies in
Keene, which started last month, was inintensified
Wednesday 1I61 when the
steering group adopted the name of "Committee
for Good Movies." The group also
decided to explore the possibility of publishing
lists of recommended pictiu'es and
reporting objections about certain films to
theatre managers in the area.
Mns. John D. MacAllister, who started
the Keene movement single-handedly and
saw it grow into a real potential force,
declared the first responsibility for children
is in the home but that there is also
a community responsibility because parents
frequently do not know the type of films
their youngsters are seeing.
When the Elizabeth Taylor film, "Suddenly,
Last Summer," was shown at the
State Theatre here, the management was
not permitted to mention the movie title
in its advertisements in the Manchester
Union-Leader, which has long had this
form of "censorship." The State could
merely ask the public to call the theatre's
phone number to learn the title of the
picture. Nevertheless, the production app>arently
did a good business because a
holdover run was announced for the screen
attraction.
Meanwhile, the Union-Leader received a
lengthy letter from Associate Justice Kenneth
P. McLaughlin of the Nashua Municiawoifs
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pal Court, praising the state's largest newspaper
for preventing "obscene, suggestive
or sadistic illustrations to appear in ads for
motion pictures."
Judge McLaughlin's letter, published by
the Union-Leader as a front page "guest
editorial," declared:
"All too frequently our citizens feel that
sadistic illustrations with suggestive and
obscene comments have no lasting effects
on the young minds to which they are exposed.
It has been my experience that
moral degradation of our young citizens is
being caused by such advertisements and
publications."
The Portsmouth Herald, largest newspaper
in southeastern New Hampshire,
criticized Governor Wesley Powell, a native
of Portsmouth, for his recent action in
urging New Hampshire theatres to ban the
.showing of "Jack the Ripper." An editorial
in the Herald called the move an
infringement on the rights of the individual.
In an address before the Holy Name
Society of St. Martins Church in Somersworth,
Louis I. Martel of Manchester, a
member of the New Hampshire Legislatui-e,
declared that continued apathy and indifference
about objectionable film and television
programs and obscene magazines
will bring about "the demoralization of our
youth, of our society."
He suggested that an aroused citizenry
ask the purveyors of such media "to shower
sell or display nothing but wholesome
literature, films and programs."
If that fails, Martel declared, the people
could refuse to patronize their products
or places of business. If nothing else
works, he concluded, the public must invoke
the laws against obscenity.
ARTFORD
p^ugh J. Campbell, Central, West Hartford,
has concluded a ten-year tieup
with the West Hartford News, a weekly,
whereby several local names were inserted
at random in the newspaper, below the
note. "Contact the News by next Monday
and you'll have guest tickets to the Central!"
. , . Interstate of New England's
Bradley. Putnam, sold six enterprising
merchants on sponsorship of kiddies matinee
shows.
. . . Shulman's
Maurice W. Stiulman, Shulman Theatres,
started a new ladies dinnerware giveaway
at the de luxe Webster
Rivoli played a revival bill consisting of
Paramount's "Houseboat" and "Career"
. . . Jim Collins, district manager for
Smith Management Co., was a local visitor
. . . M. J. Daly, Daly Theatre Corp., went
to New York on company business . . .
Business in Connecticut during 1959 averaged
seven per cent better than in 1958.
according to newly released figures from
the state development commission.
Sopliie Tucker, Hartford's own. will appear
in a gala evening benefit show for
Temple Emanuel. West Hartford, April 3.
proceeds going to the religious institution's
school funds . Peinstein and
James M. Totman, northeastern zone manager,
and assistant, respectively, for Stanley
Warner, visited Manager Jack Sanson
of the Strand in connection with the
"Porgy and Bess" opening. The Columbia
release of Samuel Goldwyn's production
is playing here in Todd-AO. The Strand is
the sole Connecticut showcase equipped
with the widescreen equipment.
Grantmoor restaurant, Newington eating
facility backed by area interests including
onetime New England exhibitor
Morris Pouzzner, plans to build an adjacent
100-unit motor lodge. The Grantmoor owners
also envision a major golfing center
and swimming pool.
NEW HAVEN
^ike Adomo, assistant general manager
of the M&D Theatres, sneak-previewed
Paramount's "Jack the Ripper" the
other night at the first-run Palace, Middletown
. Cormier, formerly
with New England Theatres and the
Stanley Warner circuit, is now in the civil
service field.
Joe Miklos. SW New Britain city manager,
came up with some rather intriguing
promotion for Walt Disney's "Toby Tyler"
at the Strand in that city. He provided
free admission to the first 15 youngsters
"made up" with clown faces at a Saturday
10 a.m. performance. Moreover, he distributed
"Mr. Stubbs" photos to the first
500 youngsters in line . . . New Haven's
Young Israel Synagogue sponsored showings
of Warners' "The Young Philadelphians"
and Paramount's "Teacher's Pet"
at the Porest, Allingtown, March 14.
Nelson M. Wright of Lockwood & Gordon's
Hope, Providence, was back on the
job after recovering from flu . . "Info"
.
Magazine, a monthly periodical, carried
the last photo of Loew's Poll marquee, with
the legend. "Next Attraction: First New
Haven National Bank!" The building has
been sold by Loew's Theatres to the bank
for the latter's expansion move .
. . Starlite
Drive-In, Stamford, reopened March
11 with a dual bill consisting of MGM's
"Never So Pew" and Columbia's "Timbuktu."
NEW HAMPSHIRE
penny Pitou, the pony-tailed U.S. Olympic
skier from Gilford, arrived back home
March 16 from Hollywood, where she was
scheduled to take a screen test, but was
unable to do so because of the actors strike
there. She said she made arrangements for
an appearance on a nationally televised
show later this month and may be tested
later for a possible screen debut.
Tlie Palace Ttieatre in Manchester again
was used for a stage attraction Wednesday
1
23), when the spring fashion show
was presented under sponsorship of the
Union-Leader Fund. There were matinee
and evening performances.
In Columbia's "Pepe" Latin America's
comedy perfomier, Cantinflas. plays the
role of an engaging peon.
NE-4 BOXOFHCE :: March 28, 1960

—
—
—
"
—
'Ben-Hur' Leaps Ahead
At Vancouver Stanley
VANCOUVER— "Ben-Hur" swept into a
second week at the Stanley going strong.
"The Diary of Anne Prank." brought back
during the Oscar anticipation flurry, was
after
weak at the Cinema and was pulled
four days.
Copitol—Cosh McColl (WB) Fair
Cinema The Diory of Anne Fronk (20th-Fox),
4 days Poor
Orpheum Sink the Bismarckl (20th-Fox),
2nd wk Good
Plozo Who Wos That Lady? (Col) Good
Stanley Ben-Hur (MGM) Excellent
Studio Room ot the Top (IFD), )9t-h wk Good
Vogue On the Beach (UA), 2nd wk Firm
'Lady,' 'Last Voyage' Vie
For Toronto Honors
TORONTO—A last snowy blast of winter
had an affect on the week's grosses, the
best of which went percentage-wise to two
new attractions, "Who Was That Lady?"
at the Imperial and "The Last Voyage"
at the Uptown. The pick of the holdovers,
of course, was "Ben-Hur" at the University.
(Average Is 100)
Eglinton For the First Time (MGM) 100
Hollywood A Summer Place (WB), 10th wk 100
Hyland Upstairs and Downstairs (Rank), 5th wk. 100
Imperial Who Was Thot Lody? (Col) 115
Loew's Never So Few (MGM), 4th wk 100
Nortown Sink the Bismarck! (20th-Fox) 105
Odeon-Corlton Our Man in Havona (Col), 3rd
wk 105
Tivoli Around the World in 80 Doys
(Todd-AO), 5th wk 1 00
Towne When Comedy Was King (20th-Fox) 1 05
University ^Ben-Hur (MGM), 1 3th wk 1 25
Uptown The Lost Voyage (MGM) 115
Three 'Excellents,' 5 'Goods'
In Montreal Fair Weather
MONTREAL—Montreal's first-run theatres
continued to report fair business
from current holdovers. Pine weather was
in favor of patrons attending showings of
outstanding features, which have been
holding the limelight for some time. These
include "Ben-Hur" and "Room at the
Top.
Alouette
Avenue
Ben-Hur
Room at
(MGM),
the Top
12th wk
(Cont'l), 13th
Excellent
wk
Excellent
Capitol Cosh McCall (WB) Good
Imperial
Loew's Suddenly, Lost Summer (Col), 2nd wk.
Windjommer (NT&T) Good
Good
Outremont, Westmount Toby Tyler (BV),
5th wk Excellent
Palace Sink the Bismarck! (20th-Fox),
2nd wk Good
Seville Porgy ond Bess (MGM), 5th wk Good
Spring's Near in Ontario!
TORONTO — Although
temperatures
have been low and there is much snow
on the ground in some areas, spring must
be near because Joe Dydzak staged a gala
reopening of his Windsor Drive-In on the
11th. He also was preparing to reopen the
Clappison at Hamilton. Several ozoners
which had been operating all winter were
forced to close recently because of blizzards.
These included the Hamilton at
Hamilton and the Twilite at London.
Hearing in Odeon Suit
TORONTO—^An "examination for discovery,"
the first step in the Odeon Theati'es
$500,000 damage suit against the city
of Ottawa and Consumers Gas Co. over
the destruction of the Odeon Theatre in
Ottawa in October 1958. was held here last
week. The case is not expected to reach
the court stage till next October. The
Odeon action next is expected to come before
the Ontario supreme court in Ottawa.
Ontario Tax Cut Plan
Favors Small Theatres
Toronto Star Backs
Oscar Promotion
TORONTO—The Toronto Daily Star is
promoting an Academy Award Sweepstakes
contest in cooperation with the theatres of
metropolitan Toronto. The two major
prizes, a Buick sedan and a mink cai>e
stole, are offered for the nearest guesses
on the Oscar awards.
For the ballots, the newspaper is making
use of six categories in the Academy nominations,
to which is added a class for
British or foreign features selected by
Canadian critics. These pictures comprise
Yesterday's Enemy, Sapphire, The Cranes
Ai'e Flying, Room at the Top and Tiger
Bay.
The Star has also a double pass for one
year for each of the two prize winners providing
they have used a ballot that has appeared
in the newspaper. The entries close
March 31, three days before April 4 when
the awards are officially announced.
The Toronto contest differs from the
competition sponsored by the Ottawa
Theatre Managers Ass'n and the Ottawa
Citizen which has listed eight Award classifications
for the balloting and does not
include the category for British and foreign
pictui'es.
In the Ottawa contest, the top prize is
a BOAC jet flight for two persons to London
and return, plus $100 for incidental
expenses. The second prize is $150 cash
while all finalists will receive theatre
passes.
Charles S. Chaplin, committee chaiiTnan
of the Motion Picture Industry Council of
Canada, has announced that 41 television
and 105 radio stations in Canada will
carry the Academy Award program on the
night of April 4, prior to which spot announcements
are being sponsored on a
cooperative basis by Famous Players and
Canadian Odeon.
Assisting Chaplin in the promotion are
Win Barron of Canadian Paramount Pictures
and Sam Glasier of 20th-Fox. The
coordinator for Ontario is Aixh H. Jolley,
executive secretary of the Motion Picture
Theatres Ass'n of Ontario.
FPC Shares Up to $21
TORONTO—Common shares of Famous
Players Canadian Corp. reached a new
high for the year at $21 in last week's
trading on the Toronto Stock Exchange
in the wake of favorable acceptance for
the introduction of Telemeter programs
in a Toronto subarb under the sponsorship
of FPCC.
Play Chessman Picture
TORONTO — The Fairlawn and five
other Odeon units in the Toronto area
capitalized on the Caryl Chessman case in
California by playing "Cell 2455. Death
"
Row for one week.
TORONTO—Reductions in the provincial
amusements tax, long sought by Ontario
exhibitors, are In sight. In somewhat
of a surpri.se move, the provincial treaslU'er
announced on St. Patrick's Day that
an amendment on the hospitals tax act
would assure relief to theatremen, particularly
in towns of less than 10,000 population.
Under the amendment, the tax is eliminated
entirely for theatres, other than
drive-ins, on tickets up to 66 cents, in
towns of less than 10,000.
For all other theatres, including driveins,
the tax would be reduced one cent on
admissions ranging from 26 to 65 cents.
Tickets up to 25 cents have been exempt for
years.
The tax bracket schedule is completely
revised in the amendment, which will require
some juggling of prices on the part
of the theatres.
The proposed changes, designed primarily
to help the small theatres, are expected
to result in a saving of $300,000 a year to
the exhibitors, the provincial treasurer
said.
The new proposed bracket rates are:
From 26 to 34 cents, tax 2 cents; 35-48,
3 cents; 49-52, 4 cents; 53-61, 5 cents;
62-65, 6 cents; 66-74, 7 cents; 75-84, 8
cents, and 85-94, 9 cents. For tickets 95
to 99 cents, the present tax is 10 cents and
for $1 and over, 10 per cent.
Admissions for sport events are included
in the tax cuts which apply to theatres, it
was stated, and this means that games in
small towns will be exempt.
No date was announced for the effective
date of amusement-tax changes but this
should come when the legislature approves
the government bill.
Over $32,000 Obtained
For Souvenir Booklet
TORONTO—A total
of $32,060 has been
raised in the Variety Tent 28 campaign
to obtain $100,000 through the Variety International
convention booklet. Tent 28
will
turn over the proceeds from the souvenir
publication to the Variety Village
School for Crippled Boys.
Souvenir booklet contracts have been
made with Coca-Cola, Pepsi-Cola, Cronyn,
Popcock & Robinson. Joseph Levine, Northern
Electric Co., Switzer Licorice Co..
the Hamilton Spectator. William McGill
& Co.. and Canadian Permanent Mortgage
Co.
Nat Taylor, chairman of the convention
committee, warned the March 10 meeting
that the progress was impressive, but
warned there still was a long way to go.
70mm at Calgary Capitol
CALGARY. ALTA.—The Capitol Theatre
has been equipped with Strong 35 70
special projection arc lamps on National
70 Bauer projectors for the presentation of
70mm productions.
BOXOFTICE :: March 28, 1960 K-1

. . Warner
. . The
. . Claire
. . Eddie
. .
. .
. . Mary
MONTREAL
The Amyot brothers of suburban Chateauguay
are negotiating with Marcel Bellerive,
owner of the Alamo Theatre in the
fast expanding municipality, for a longterm
lease of the theatre. One of the
Amyot brothers is projectionist for Bellerive
.
Bros, reports "The Bramble
Bush" will open at the Palace April 1
. . . Odeon's Cremazie, Electra. Beaubien.
Villeray and Verdun Palace are featuring
a Foto-Nite worth $2,700.
, Mrs. Pa.ul Dussault, wife of the owner of
the Royal Theatre at Donnacona, is
mourning the death of her mother .
Spector joined the IPD staff
. . Ida
replacing
Lois Monacker, resigned . . Bill Spears.
.
Empire-Universal manager, returned from
a business trip to Riviere-du-Loup
Pierre Dansereau. E-U salesman,
.
was in
Beauce County.
. . Jean
Exhibitors escaping the worst winter
weather in Florida are G. Gagnon of the
Diana, Roberval, and Mr. Rossignol of the
Canadien of St. Joseph d'Alma .
Buirows, cashier at 20th-Fox. spent some
time in the Laurentians . White,
booker at Warners, motored with friends to
Stowe, Vt., for a weekend of skiing .
Roger Chartrand, MGM salesman, has returned
to the office after spending some
26 days in Sacre-Coeur Hospital. Cartierville,
for surgery.
Jack Roher, president of Peerless
Films, Limited, went to Toronto and the
Peerless office there Desbiens
resigned at
.
Warner Bros . . . Seen at the
exchanges were J. Aboussafy of Au Bon
Cinema, Mont Joli; A. Lamothe, Royal of
Ville St. Joseph, and O. Cote of the Cartier,
Quebec City.
Guy Langlois, manager of the Maska
Theatre, a United Amusement's theatre of
St. Hyacinthe, has resigned his position
after having been with UAC for more than
12 years.
Manager George Spratley of the Hyland
cooperated with the French Cine Club in
a Sunday evening performance il3i, for
members of the Pi'ench-language picture,
"A Terrific Girl" . Sunday night
benefit performance at the Famous Players
Imperial, managed by Russ McKibbin,
for the auxiliary of the Jewish Home for
the Aged and Baycrest Hospital, resulted
in subscriptions totalling $13,000.
Fox Beverly to Electrovision
LOS ANGELES—On May 1, Electrovision
circuit, headed by Robert Lippert and
Edwin Zabel, will take over the Fox Beverly
Theatre from FWC.
In Eastern Canada
For prompt service, technical Know-How,
All repoirs and Large stock of
replacement parts
Remember
BEST THEATRE SUPPLY REG'D
4828 St. Denb Street vr 2-6762
Monlreol
4
TOA Chairman Harling
Checks on Telemeter
TORONTO—Philip F. Harling of New
York, chairman of a committee of the
Theatre Owners of America to oppose coinbox
television, was here to check on the
first installation in Etobicoke of Trans-
Canada Telemeter, subsidiary of Famous
Players.
Harling declared the public should not
pay for something that was available free.
If pay TV becomes successful, it will be
joined by talent and advertisers from
existing networks, he said. He believes the
Canadian Department of Transport should
regulate Telemeter.
Nine Groups Seeking
Toronlo TV Permit
TORONTO—Film executives and circuit
officials, newspaper publishers, broadcasters,
lawyers and financiers want to climb
on the local television bandwagon.
Name.s from several fields were mentioned
as briefs and oral presentations
were made to Board of Broadcast governors
in behalf of the nine applications submitted
for the license to operate a second
television station in Toronto.
One applicant was Spence W. Caldwell,
Toronto film producer, and a group of 95
which included Ernest L. Bushnell. Ernest
Rawley. Gordon F. Keeble. Jack Arthur,
Midge Arthur, Mart Kenney, James A.
Cowan. George R. Harris and Donald
Wright, all identified with theatres or entertainment,
plus leaders in other fields.
In an application in behalf of the Toronto
Daily Star. Beland H, Honderich,
mentioned Eugene E. Fitzgibbons and A.
G. Day of Famous Players Canadian Corp.
as being associated with the newspaper's
video project. Eugene Fitzgibbons is also
president of Trans-Canada Telemeter.
The application of Baton, Aldred &
Rogers Broadcasting Co., presented by
Joel Aldred, listed Paul L. Nathanson,
president of Sovereign Film Distributors,
and John Bassett, Toronto Telegram publisher,
as among its promoters.
Upper Canada Broadcasting Co. told the
hearing that it was as.sociated with Granada
Television Corp. with which it would
exchange programs. Others included Sir
Ernest MacMillan. Tom Patterson, Mavor
Moore, and Wayne and Shuster, the TV
ccmedians.
J. S. D. Tory, a Toronto lawyer, spoke for
a new company which included the J.
Arthur Rank Organization of Canada and
the Toronto Globe and Mail.
An application was received from Henry
Borden in behalf of the Southam newspaper
and radio interests across Canada,
and others.
National Theatres Declares
2% Stock Dividend
LOS ANGELES—At a meeting of the
board of directors of National Theatres &
Television, Inc., a two per cent stock dividend
was declared on the common stock
payable April 30, to stockholders of record
April 1. Currently, there are 2,705,-
699 shares of common stock outstanding.
The company previously paid a two per
cent stock dividend on Feh'-uary 16.
TORONTO
^11 barkers became Irishmen for the observance
of St. Patrick's Day Thursday
evening in the clubrooms of the Toronto
Variety Club. The entertainment was arranged
by Len O'Bishop. committee chairman.
A dinner with Chief Barker Jack
Fitzgibbons presiding preceded the March
meeting on the 22nd.
W. K. Trudell. manager of the Famous
Players Capitol in London, is vacationing
in Florida following the installation of
new seats in the theatre. The old chairs
were donated to the Grand, operated by
the London Little Theatre . Field
of the Carnegie United Kingdom Trust for
juvenile film programs was due from London
on May 2 for the establishment of a
Canadian center of films for children.
. .
The Stratford Film Festival is scheduled
Paul Turnbull,
for August 22-Scptember 3 . . .
manager of the Century. Hamilton,
had a run of seven weeks with "A Summer
Place," restricted to adult attendance by
the Ontario censor board . Dave Griesdorf.
vice-president of several Nat Taylor
companies, was in a Los Angeles hospital
following an emergency appendectomy.
Manager Fred Trebilcock reported the
Tivoli had been sold out for the opening
performance March 30 of "Can-Can" in
Todd-AO. On the preceding night, a special
showing is being held under the auspices
of Toronto Variety Club in aid of Variety
Village.
Rank Film Distributors of Canada will
cease to function March 31 and Flank L.
Vaughan, general manager, will go over to
20th-Fox Corp. as producer's representative
along with Charles Mason, publicity
director of JARO, for the continued distribution
of Rank product by 20th-Fox
The Famous Players Capitol at Windsor,
. . .
managed by Bob Knevels, had a ca-
pacity audience of 1,700 Sunday night for
the concert of the Detroit Symphony orchestra
sponsored by Assumption University
in its Christian culture series.
. . .
Operation at the Roxy in the Town of
Uxbridge, population 1,775, has been reduced
by Constant & Davies from six to
three days weekly Manager Michael
Micelli of the Park, Windsor, staged a
Shakespeare Week, March 7-12, with twodays
runs of "King Richard ni," "Romeo
and Juliet" and "Henry V." He reported
he got quite a few new patrons.
A new confectionery bar has been installed
in the Famous Players Regent, and
the office of Manager Charles Brennan
has been moved to a more convenient location.
Incidentally. "Operation Petticoat"
has completed three weeks at the teamed
theatres, the Regent and the Odeon EUndale.
The latter is managed by Jim ChaJmers.
Bloom & Fine Theatres has leased the
Lansdowne. long a cinema in West Toronto,
to a company for the two-week presentation
of a stage vehicle called " 'Tis Pity
She's a Whore." Wow!
Eva Marie Saint and Paul Newman star
in Otto Preminger's "Exodus." a UA release.
K-2 BOXOFFICE March 28, 1960

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BOXOmCE :: March 28. 1960
K-3

. . The
and
. , Here
. . The
"
VANCOUVER
Qur March 7 item confused the ownership
of the fruit belt drive-in theatres.
G. A. Anderson owns the Twilight airer
at Penticton and recently leased the Boyd
at Kelowna from Bill Boyd. The towns are
about 35 miles apart.
The FPC Strand reopened with "Solomon
and Sheba" following installation of
70mm equipment. Prices are $1 matinees,
$1.25 evenings, no reserved seats. Douglas
Gow, FPC maintenance chief, was in
charge of the Strand job . Alberta
motion picture censor board rejected four
films during 1959; "Adam and Eve," from
Mexico: "The Last Mile," United Artists;
"The Bloody Brood," a Canadian film, and
"Room at the Top," an English production.
The latter was passed when an appeal was
made.
. .
The city council at Weyburn, Sask,,
turned down a third request by Rothstein
Theatres for removal of the town amusement
tax . Len Johnson of the Lougheed
Drive-In in Burnaby and the Canadian
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i
««isr ^
Picture Pioneers again are presenting Sunday
charity shows.
There is some confusion as to whether
the International Film Festival screenings
will be held at the Vogue Theatre, as last
year, or at the new municipal Queen
Elizabeth Theatre . for the 'Ben-
Hur" opening were Robert Mochrie of the
MGM sales department and Henry L.
Rippe of the studio.
. . . Lorna Tyrell,
Stan Trout, exhibitor at Merritt and
Hope, was on Filmrow
cashier at the International Cinema, was
back at work following recovery after an
operation ... A 200-seater, only theatre at
Lanigan, Bask,, was destroyed by fire. It
had been closed for two years
Gehrman, local
. . . Ray
cameraman, was filling in
on the Strand staff, waiting the end of the
strike in Hollywood.
OTTAWA
The Ottawa Valley Amusement Co.
has appointed James Logan of Pembroke
as manager of the O'Brien at Arnprior,
succeeding Del McGihon who has
gone to the O'Brien in Renfrew, where he
also will direct preparations for the reopening
of the Hiway Drive-In.
The Ottawa presbytery of the United
Church of Canada has come out strongly
against a move for relaxing Sunday restrictions
. . . J. F. Moxley, 51, of Ottawa, son
of James T. Moxley who was a theatre proprietor
here for many years, died on a vacation
in Bermuda . Nelson, a unit
of 20th Century Theatres, which has
booked "Ben-Hur" to open April 13, has
teamed with the Elgin meanwhile for the
continuing run of "'Who 'Was That Lady?"
For a change of pace, the Linden, owned
by Casey Swedlove, featured a Germanlanguage
double bill consisting of "Heisse
"
Ernte "Die Fidele Tankstelle." Two
other Ottawa theatres, the Somerset and
Rialto, have had a number of ItaUanlanguage
programs . . . Manager Jim Chalmers
had a fourth week of "Operation
Petticoat " at the Odeon Elmdale which
previously was teamed with the Famous
Players Regent for three weeks with this
picture.
Theatregoer Scorns
Censoring of 'At Top'
HALIFAX—Theatregoers in letters to
the Mail-Star have poui-ed ridicule on the
Novia Scotia board of censors, which classified
115 films out of 355 screened last
year as for adults only, and made many
cuts in the 199 it passed for general audiences.
Theatregoer David Brown started off
the protests against the excessive censorship.
He wrote:
"Having had the very real pleasure of
seeing the film 'Room at the Top' some
montlis ago in London, I thought I would
treat myself to the pleasui-e of seeing it a
second time as it is now playing in a down
town theatre in Halifax.
"To my horror, I discovered that the
Nova Scotia board of censors has cut away
from this first class film, the very life and
soul of the movie. Beautiful and important
scenes dealing with both plot and character
development were slashed unmercifully.
"This is not the first time that the efforts
of the producers, directors and writers
of the film industry have had their
efforts meet with the heavyhanded tactics
of our local board of censors. But as
'Room at the Top' is the most recent example
of their artless execution of bad
judgment, I thought I would single it out.
"I fully support the existence of a board
of censors but my criticism is directed at
those censors who obviously cannot distinguish
between smut and a work of art.
To my mind, anyone who would do what
our board of censors did to this film, would
put a brassiere on the Venus de Milo and I
object to such people being in a position to
judge w^hat I
shall or shall not see when I
attend the films.
"To label a film 'adult entertainment,'
as was done with this film, is nothing but
a farce. It is an insult to any adult's intelligence
and moral judgment to be prohibited
from seeing the .scenes that were
cut from this film, and adult audiences
will continue to be insulted in this way as
long as they allow such bad judgment to
rule on the admissability or inadmissability
of films designed for their entertainment.
"I see by the papers that the Nova Scotia
board of censors is concerned with the
drop in attendance of moviegoers these
days. 'Well, as long as they continue to
treat the films in the way that they have
treated 'Room at the Top.' they can count
on a further decrease in attendance at the
films. A decrease of one. Me!"
serufine
n 2 years for $5 D
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THEATRE
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BOXOfflCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Konsos City 24, Mo.
'Panchali' in Toronto
TORONTO — The first presentataion
"
here of "Father Panchali from India following
its screening at the Stratford Film
Festival, attracted considerable attention
from the art enthusiasts. It opened at the
International Cinema. The Odeon Christie
secured a third week with "Eva Wants to
Sleep" from Poland, while the Radio City
turned again to Soviet Russia for its latest
program, consisting of "The Mexican" and
"The Heart Sings." The York continued
with "The Cranes Ai-e Flying.
Columbia's amusing comedy-romance,
"
"Pepe, is being filmed in Cinemascope and
color.
K-4 BOXOFHCE March 28, 1960

.)
• AOLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE BETTER BOOKI NG AND B U S I N E S S - 8 U I L D I N G
Editors^ Schools and Radio Sell 'Masters of Congo Jungle'
showman at
Minneapolis
Reports This One's Hot
And Obtains Unusual Aid
In Promoting It
anv
tral
^
In a postscript added to a report on his
campaign for "Masters of the Congo Jungle,"
Ed Under, who is back in Minneapolis
managing the Gopher Theatre after
a ventm-e in Florida, had this comment:
• This picture is real hot. Every
showman who gives it an all-out punch
is going to make real money.
Tearsheets and other material forwarded
by Linder show surprising interest
in this excellent real-life film of animal
life in Africa on the part of newspaper
editors, school officials and radio program
men.
On opening day the Minneapolis Star
came out with a four-column pictui'e in
color with an article headed "New Scientific
Film From Africa" on its feature picture
page. It was a 30-inch layout.
On the day after opening, the Minneapolis
Ai-gus, a full-size community weekly,
featured a 48-column inch layout announcing
a contest on the fUm and a story on
how the picture was filmed in the jungle
in the Belgian Congo and other spots under
difficult actual conditions.
"No Monkey Business . . . Here's a Real
Contest," read a four-column headline in
large tj-pe. Linder had submitted the whole
layout to the editor who thought so much
of it that he gave it a top-of-the-page
position. Contestants were asked to pick
a name for the huge gorilla shown in the
pictm-e. Persons who submitted the 12 best
names received two tickets each to see the
film at the Gopher.
Linder also gave Don Doty, who conducts
the Doty on Duty progi-ams on KSTP, 25
pairs of passes to "Masters of the Congo
Jungle." Etoty himself was surprised the
way people sought the tickets. He reports:
You may not believe it, Ed, but the 25 pairs of
posses were all oworded yesterday ... IN JUST
ONE DAY ... on my three shows over KSTP.
As you know, I'm on from 9 to 1 1 in the morning
.. . 12:30 to 2.00 each afternoon and from
midnight until the wee small hours of the morning
when the big 50,000 watt KSTP signal blankets
the U. S. and Canada.
I used a simple question contest gimmick, asking
who the narrators were for MASTERS OF THE
CONGO JUNGLE and on my midnight show I
A complete new front was put up for thci run of "Masters of the Congo Jungle" of the Gopher in
Minneapolis, extending from the sidewalk to the roof of the marquee. Special signs were mode up
to blend with the jungle effect.
used the telegram request-response asking the
name of the King who was responsible for the
filming of the picture.
The response, Ed, was truly fantastic. In fact,
I had so many responses that I did not have
passes enough to oward to listeners who come
up with right answers. I may have even offended
some listeners who did not get passes.
Many thanks, Ed, and count on me for complete
cooperation when you plan future promotions and
campaigns.
Through Dr. Hervey J. Shutts, chief consultant
in science and nature studies for
the Minneapolis public schools, authorization
was obtained to post notices about
The postmaster at Denton, Tex., accepts o giant
"The Gazebo" postcard from Bill Cruson, manager
of the Fine Arts Theatre. The card addressed
Debbie and Glenn was the largest ever to be mailed
from Denton. It was put up at the boxoffice two
weeks in
advance.
"Masters of the Congo Jungle" in all
schools.
Stills and insert cards were placed on
display at the University of Minnesota.
Will Jones, columnist-critic for the Tribune,
devoted a column to the picture.
Besides running the regular screen trailer
three weeks in advance, Linder used a
six-sheet cutout and two three-sheet
mounted displays in the main lobby, also
three weeks in advance. On and off colored
lights played on the displays.
"This picture is doing excellent," Linder
reports, "and I beUeve it is bringing
back persons to our theatre who haven't
been inside a motion picture house in many
months. I have never received so many
compUments in all the years I have been
in this business as I have received during
the run of this production here."
P.S. One of the top names submitted for
the wild gorilla was Wyatt Ape!
Oats Deal for 'Daisies'
MGM and Quaker Oats have arranged
tiein in behalf of "Please Don't Eat the
Daisies." Quaker Oats will issue 25,000,000
tickets for the film during April in its
Quaker Oats and Mother's Oats packages.
Each ticket will entitle a child under 12.
when accompanied by an adult, to attend
a theatre showing the film. A similar deal
was arranged on "Forbidden Planet" and
"Forever Darling."
The Lake Theatre at Heron Lake, operated
by Fred Deuth, has teenage theatre
parties on Wednesday evenings.
BOXOFFICE Showmandiser : : March 28, 1960

: March
Standing behind the 14-foat scale model of the missile submarine USS Halibut is the staff of the
Turlock Theotre at Turlock, Calif,, as they lined up for a photo on the opening night of "Operation
Petticoat." The submarine model, white uniforms tor the girls and recruiter services were secure

: March
^
itraV
^
Outline of Campaign
For 'Center of Earth'
The promotions carried out for "Journey
to the Center of the Earth" at the
RKO Newark (N. J.> Theatre and other
houses in the circuit outside New York
City were outline at a meeting of RKO
metropolitan New York managers by Brad
Manning, Morris Bochelle and Al Pluchos.
A summai-y was distributed later
throughout the RKO ciixuit by Harry
Mandel, ad-publicity director.
Newark had two special fronts built,
one 4x12 feet and the other 4x8, from
three-sheets with stills and title cutout
with red gelatin backing up the title and
flashing lights behind.
"Jules Verne's Amazing ..." phrase
used in all display and newspaper advertising.
CUTOUTS OVER BOXOFFICE
Cutouts from 24 sheets were mounted for
over the boxoffice. Pictorial section of 24-
sheet pasted down on 7x1 2 -foot sign and
title added. Sign mounted on front of marquee.
Cards placed on bulletin boards of
schools and libraries.
Request for announcements in monthly
publication made to PTA.
Bantam book tieup for
book stores.
newsstands and
Revolving globe suspended in lobby for
contest. Earth revolves on its axis so many
times during the year. How many times
globe revolves in a specified period of
time? Slips for answers.
Cards for posting on excavations: "No
we are not digging to the Center of the
Earth, but you can see "Journey," etc.
Bulls-eye pasted to lobby floor. "It is
3,963 miles from here to the CENTER OF
EARTH."
Reservation desk in lobby. Card reading,
"If you have already made reservations
for a trip to the moon, sign up for
a Journey to the Center of the Earth."
Passes if name is picked.
ESSAY CONTEST FOR KIDS
Essay contest for school children run
in newspapers with bond and passes for
prizes.
Store pennants—Amazing values . . .
Amazing Jules Verne's, etc.
Herald with coloring contest sponsored
by local merchant. Maze contest for placement
in daily or weekly newspapers.
Passes for prizes.
Teaser trailer two or three weeks in advance.
Stage annunciators for use in lobby with
stills and copy.
Street ballyhoo with man in space outfit:
"I'm Prom Outer Space . . . Now I'm
Groing on a Journey to Center of the
Earth."
Large lump of coal suppUed by Blue Coal
for display in lobby with weight guessing
contest. Promote local merchant for prizes.
Marty Rosen of the Albee tied up with
camera outfit for $500 worth of prizes.
Cut-out lobby hangers used.
Street ballyhoo of telescope looking
toward Center of Earth. Stills from picture
at other end. Tie-up with travel
agencies—Make travel plans here and make
plans to see "Joui-ney."
Guessing Contest to see how many quartz
chips in glass bowl in window.
Bumper strips for automobiles with copy.
BOXOFFICE Showmandiser :
Citation Winners for February 1960
Irving M. Levin, owner of Vogue Theatre, San Francisco. For his billboard campaign
on "The Mouse That Roared."
•
Bill Cruson, manager, Fine Arts Theatre, Denton, Tex. He wins Boxoffice's Citation
for an effective campaign on "The Gazebo."
Arlen W. Peahl, netv operator of the Hiivay Theatre, Sheri

Staggered Schedule^ a New Idea in Town,
Works Wonders on Twin Bill of Reruns
A new idea—^new, that is, locally—^presented,
in typewritten story form, to the
editor of the Sunday
tabloid section by
Dock Boyle, manager
in Wichita Falls,
-^ j^, Tex., for Welsenburg
^^f
; Theatres, is credited
^r" .
}\ with "? exerting stand-
-
^
out pulling power for
^
. ^L a double bill of reruns
at the Seymour
Road E>rive-In.
Dock Boyle
Both "Peyton
Place" and "The
Long Hot Summer"
had turned in peak
business on separate runs at the Seymour
during the summer last year, later both
had been played off at four competing
drive-ins and then had been paired together
at two of four. They were booked
at the Seymour to replace a new release
at the last minute in the dead of winter
when not too much could be expected.
However, Welsenburg booker C. H.
Brooks, reports the double bill, as handled
by Boyle, did more than twice the business
done at the other four drive-ins at
the same time, and two of these were
showing new product. And on the first
night of the four -night run there was a
light snow and sleet!
Boyle's first step was to find a gimmick
that had never been used in Wichita Palls
before and work his campaign around It.
He decided to "stagger" the feature schedules
nightly and build up on that I The
Wichita Falls Times recently made a public
stand against a so-called lurid approach
in motion picture advertising but
Boyle worked up some copy nonetheless
and presented it along with a two-column
scene mat on "Pejrton Place" and a onecolumn
cut from "Hot Summer." The illustrations
appeared together on one page,
and Boyle was really surprised to find that
his rewTitten copy had gone into the twolead
columns on the first page of the
amusement section imder a dominating
"Amusements" sig.
A 2-col. 6-inch ad was worked up for
the opening day. This required extreme
care, for the mats available on both features
were "censorable" for the most part
according to the new local ruling. The
selling point of the ad was the "stagger"
copy, which explained that, "For the convenience
of our patrons showings will be
staggered nightly . . . Tonight and Tuesday:
'Peyton Place' at 7 and 11:50 and
'The Long Hot Summer' at 9:55 only.
Monday and Wednesday: 'The Long Hot
Summer' at 7 and 11:50 and 'Peyton Place'
at 9:15 only. A complete midnight feature
each nliht."
This schedule had never been followed
at the theatre before. The directory ad
run was changed on each of the four
days in both the morning and evening
papers to point up which feature was to
be shown first and last. The marquee also
was changed each night to swap the titles
of the main features.
Boyle reports the free space was gotten
because the amusements editor had
never heard of staggering features.
Since the paper is extremely religious in
its policies, Boyle took the opportunity
to get copy on the return showing of "The
Silver Chalice," booked immediately following
the staggered program. This was
also a help, because the main feature, "The
Warrior and the Slave Girl," was second
run behind the nearest competing drivein
and had no star value.
When "Bobbikins" opened at the Colbert Theatre in Sheffield, Ala., it was re9arded as quite a
distinction, and M. A. Elkins, the manager, enjoyed telling the public all about it, since Sheffield
was the first city in the south to see the 20th-Fox family picture. Elkins came through with a window
in the Graber department store, which with plenty of stills and interesting copy got plenty of attention.
Noise-Maker Gives
Card Longer Life
A giveaway card with small noise-maker
did multiple duty for "The Buccaneer."
It can be used on any film. Thus a 1,000
card distribution carries the same impact
as a 2,000 giveaway of plain cards. ly
The noise-maker gimmick was devised i-
by Humayun H. Baigmohamed. who manages
the Palace Theatre in Karachi, Pakistan,
where long runs are the rule and
giveaways that are passed around are much
preferred. The card, approximately 6x8,
folded and inserted into an envelope, was
promoted and cost the theatre nothing.
Some 10,000 were distributed.
INEXPENSIVE NOISE-MAKER
The noise-maker was simple—two rubber
bands attached to a wire ring, twisted
and stapled inside the folded card, placed
into an envelope and sealed. On the outside
was. "SECRET! Please Don't Open
Before Midnight."
Of course, everybody let his curiosity
get the better and immediately opened the
envelope. When the card on "The Buccaneer"
was imfolded the noise-maker let
loose like an angry insect, and of course
startled most everyone.
"The result was," Humayim reports, "nobody
threw the gimmick away and all put
their cards and noise-makers back in the
envelopes and used them on their friends.
This is one of the few gimmicks we have
used which we have found patrons did not
throw away after one look or so. In fact,
this gimmick caused the recipients to act
as our agents in passing it along to
friends."
BUG KILLER IS
SPONSOR
The whole deal, cards, gimmick and
printing was paid for by the distributor of
Finis, a bug killer. The Finis insecticide
sig was also used in displays set up in
30 retail shops.
The tiein angle was designating Yul
Brynner as the Killer in "The Buccaneer"
and Finis as the Killer of Insects.
For "The Big Circus," a three-dimension
display was built on the top of a rubbertiied
wagon or cart, which was pulled
around the city by a camel. Inside the display
was a clown, who occasionally
emerged and did a few tricks.
Twenty-five 24-sheets contributed by the
distributor were up during the champion
cricket games between Pakistan and Australia
when several hundred thousand persons
crowded the stadium for five days.
The A&B Food Industries, manufacturer
of a brand of cookies, made up 9,000 attractive
cellophane packets specially for
distribution in behalf of "The Littlest
Hobo" at the Palace. Lines in all ads
stated the cookie packets would be given
free to the children who came to see the
movie. Of course, many parents came.
"Bambi," dubbed in the native language,
was booked at the Nishat Cinema, under
the same ownership. Promotions included
a coloring contest and a small deal in a
lobby display.
,
The Paradise Theatre at Mora, Minn., is
sponsoring a "merchants movietime" program
until May. With a merchant coupon,
one person is admitted free with a
paid adult admission.
—52— BOXOmCE Showmandiser :
: March 28, 1960

B O X O F F I C E BOOKIN6UIDE
An Jnterprefotrve onalysis ot loy and tradepress revtews. Running time is in parentheses. The
plus ond minus signs indicote degree of merit. Listings cover current reviews, updated regularly.
This department olso serves os an ALPHABETICAL INDEX to feature releases, c is to'
CinemaScope; vV Vista Vision; s Superscope; N Naturama; R. Rcgolscope; t Techniramo
Symbol O denotes BOXOFFtCE Blue Ribbon Award; Q color photogrophy. For listings b>
company in the order of release, see FEATURE CHART.
/Review digest
AND ALPHABETICAL INDEX
tt Very Good; + Good; — Foir; — Poor; = Very Poor. In fhe summary H ii rated 2 pluses, — as 2 minuses.
o

REVIEW DIGEST.
AND ALPHABETICAL INDEX
- Very Sood; + Good; — Foir; — Poor; = Very Poor. In the lummory n jj rated 2 pluiet, — oi 2 minuses.
s
o
GO

I
^eoture productions by company In order of release. Running time Is In parentheses. © Is tor ClnemoScope;
S) VistoVision; (f)
Superscape; ® Naturomo; (Ri Regalscope; ifj Techniromo. Symbol ij denotes BOXOFFICE
Blue Ribbon Award; © color photography. Letters ond combinations thereof indicate story type—(Complete
key on next poge.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST.
^EATURE CHART
ALLIED
ARTISTS
Th( Rebel Set (72) Ac. 5909
Krtthleen Cniwley. .lohn I^upton
Speed Crazy (75) Ac 5910
IEr.it tlMUfV, Yvivnnp I. Imp
Battle Flame (78) 0. .5907
Scoll Brail.v. Elaine Edwards
Surrender— Hell! (85) 5908
Krilh And«. &\ism Tahol
U©The Big Circus
(109) © D 5914
Vli-lor Muture. Rhonda Fleming.
Red Buttons. Ollljert Roland
AMERICAN
INTL
Diary of a High School Bride
(SO)
D..404
Anitft Sands. Chris Robinson
Ghost of Drapstriq Hollow
(65) Ac .405
•Inrlv Fair. Martin Rrnddnrli
COLUMBIA
Cooper. Itlla HayftorLh,
Van Hellln, Tab Hunter
fhe Crimson Kimono (82).. D. 407
Vk.o. la Shaw. Glenn Corbett.
James Shlgeta
Girls Town (92). Ac 4
.Mamie Van Doren. Mel Torme,
Ray Anthony
Libel (100) D.. 5
Olivia dp Havllland, Dirk Bogarde
©Tarzan the Ape Man
(82) Ad.. 3
Denny Miller, Joanna Barnes
But Not for Me (105) .C..5903
Clark Gable. Carroll Baker.
I.illi Pa TUPT
o
r-i
o
©House of Intrigue
(94) © Ac. 5912
Curt Jurgens. Dawn Addams
Crime and Punishment. U.$.A.
(82) D..5915
Oeorge Hamtllon. Mary Murpby
The Killer Shrews (69) .. Ho. .410
Ingrld (}oude, James Best
Giant Gila Monster (74) .. Ho. .411
Don Sullivao, Lisa Simone
©Mouse That Roared (83)~c7T409
I'pipr Sellers. Jean Spberg
WThe Last Angry Man
(lOO)
D..410
Paul .Miinl. David WayTie
Battle of Coral Sea (80).. Ac. 411
Cliff Robertson, Gla Scala
Yesterday's Enemy (95) ... .Ac .412
Stanley Baker, Guy Rolfe
©Warrior and the Slava Girl
(89) Supcrcincscopt Ad. 413
Georget Marchal, (Manna M. (Janale
House of the Seven Hawks
(92) Ac. 6
Robert Taylor. Nicole Maurey.
Linda Christian
©The Jayhawkers
(100) (V) 00. 5904
Jeff Cbandler, Keiw Parker,
Nicole Maurey
Career (105) D . . 5907
Dean Martin. .Anthony Frandoea.
Shirley Marljalne, Carolyn Jonea
O <
OD
mTO
Atomic Submarine (73). .Ac. .5918
Arttiur Frana. Brett Halsey
©Edge of Eternity
(80) © Ac. 414
Cornel Wilde, Victoria Bhaw
©1001 Arabian Nights
(76) An.. 415
Stars the near-sighted Mr. Magoe
©The Wreck of the Mary
Deare (106) © D.. 7
Gary Cooper, Charlton Beston,
Michael Redgrave, Enib"" Williams
©LI'I Abner (113) ® M..590a
Peter Palmer, Leslie Parrlsh,
Stubby Kaye, Julie Newmar
om
©The Flying Fontaines
(84) Ac. 416
.Michael Callan. Ery Norlund
The Purple Gang (83) Ac. 5919
Barry Sullivan. Elaine FVlwards
©Goliath a/id the Barbarians
(90) Totalscopc Ad. .406
Ste\e Reeves, Oit\o AloQso
Suddenly, Last Summer
(114) D..417
Elizabeth Taylor, Montgomery
Cllft Katharine Hepburn
©Never So Few (124) ©..D.. 8
Prank SUiatra, Gina Lollobrlgida,
Steve McQueen, Paul Ilenried
A Touch of Larceny (93) . .00. .5911
James Ma^on, Vera .Miles
The Gene Krupa Story (101) Bi. .419
Sal Mineo. Susan Kohoer
The Gazebo (102) © ... .My C. .10
Glenn Ford. Debbie Reynolds,
Carl Reiner
>
-<
The Hypnotic Eye (77) .. My. .6001
Jacques Bergerac, Allison Hayes
©The Angry Red Planet
(83) Cinemajic SF..501
Gerald Molir, Nora Hayden
Who Was That Udy? (115) C..418
Tony Curtis. Dean .Martin, Janet
Leigh
©Once More, With Feeling
(92) C..421
Yul Brynner. Kay Kendall
Our Man in Havana (112)
© CD. .420
Alec (hilnness. Burl Ires, Maureen
O'Hara, Ernie Koracs
©The Ust Voyage (91) 0..11
Robert Stack. Dorothy Matone
Jack the Ripper (85) .. Ho. .5910
Lee Patterson. Betty McDowall
•
-n
The Big Night (74) D..5912 5
©Circus Stars (76)
Soviet ciraia artists 5
Randy Sparks, Venetla Stevenson TO
a
©..D«..5913 >
I Passed for White
(91) D..6005
Sonya Wilde. J.tmes Frajiciscus
©Comanche Station
(74) © 0D..422
Randolph Scott, Nancy Gates
©Home From the Hill
(150) © D..12
Robert .Mltchum, Eleanor Parker,
(ieorge Peppard, George Hamilton
©Heller in Pink Tights
(..) 0..5915
Sophia Loren, Anthony (luimi
Five Branded Women ^
(90) P.. 5916 SO
Van Heflin. Silvana Mangano, i
^
Vera .Miles, Harry (>uardlno -^
BOXOFFICE BookinGuide ;; March 28, 1960
Chance Meeting (96) My.. 5914
Hardy Kruger, Mlcbeline Presle I

FEATURE
CHART
20TH-FOX
UNITED
ARTISTS
OSay One (or Me (U9) ® CD. .918
Ulng ('rr)*y. iJebble lloynolds.
IlnhiTt WiieniT. IMy Walslon
Here Come the Jets (71) if) Ac .920
Stele Hrmlie. I.)7i Thoma.s
yThc Diaty o( Anne Frank
(150) © 0..916
(S|irrl:il
relea.se)
.Millie I'erkins. Joseph Sclilld kraul
-. Itnn Milrrav
Day of the Outlaw (90). W S923
l{(»tjerl Hjan. Burl tve.s. Tina Louise
Pier 5— Havana (67) ..Ac 5927
('anltTiin .Mitchell. .\lll-Son Hayes
OHole in the Head (120) . C. .5926
Krank Sinatra. Edvf. (J Itnhlnson
OHorse Soldiers (119) . .00. .5920
.lohn Wayne. William Holden
Born

.Jean-Pierre
.Anne
D.
.
Sonja
. Paula
Lilll
Jack
FEATURE
CHART
Short sublects, listed by company, In order
of release. Running time follows title.
Date Is national release month. Color and
process as specified.
^HORTS
CHART
MISCELLANEOUS
EUENA VISTA
^rlhe Shaooy Dog
(104) CO. Maf 59
Krt'il MacMiiriay. Jean Ilagen
©SleeiiiiiB Beauty (75)
(15 Special Rel
\H piiaii'.l tfaiiK.
©Darby O'Gill and the Little
People (93) CF. Aug 59
Alljfit Sharlie. .lani'i Miinrit
.
U©Bio Fisherman, The (ISO)
Biblical Eoic
Panavisloit. . .
(Sin'cial releastrl
llinvard Keel, Susan Kohner
©Third Man on the Mountain
(105) Ad.. Nov 59
Jitines MacArthiir. Michael Rennle
©Toby Tyler (96) ..CD.. Feb 60
Kevin Corcoran. Richard Easthara
©Kidnapped (97) Ad.. Mar 60
I'eter Finch. James MacArlhur
CONTINENTAL
(Check Foreign Language section tor
additional listings)
Room at the Top (115) . .May 59
Laureni-H llarvev Slraone Slgnoret
Tiger Bay (105) D..Jaii60
John Mills. Hayley Mills,
Horst Buchholt2
Pretty Boy Floyd (96) . .Cr. . Jan 60
John Erickson, Joan Harvey
©Behind the Great Wall (98)
Totalscope, AromaRama. . . .Doc.
Blitzkrieg (93) Doc D.. Dec 59
(German-m.Tde, Eng. narration)
Breakout (99) D.. Dec 59
liichard Todd, Michael WUdIng
.
Expresso Bongo (..).. D/M . . Mar 60
Laurence Haney Yolande Donlan
ELLIS
Miracle of St. Therese
(97) D.
Francis Oescaut. Suzanne Flon
HAL ROACH—Sea VALIANT
INTER-CONTINENT
ORGANIZATION
RELEASING
Jet Over the Atlantic
(95) Ac. Jan 60
(liiy Madison, Virginia Mayo,
Ceiirj^e Raft, Margaret Lindsay
KINGSLEY-UNION
©Tlie Bridal Path (95) . .C. .Dec 59
Bill Travers, George Cole
FOREIGN
.
FRANCE
Back to the Wall (74) 10-26-59
(FJlls) . Jeanne Moreau, 0. Oury
Cousins. The (112) 2-29-60
(F-A-W) . .Gerard Blaln. Juliet
MavTilel, Jean CTaude Brialy
Crucible, The (140) 4-13-59
IKlngsleyl . Slmone Wgnoret, Yves
Men'and, Mylene nemongeol
Diary of a Bad Girl (87) 3-16-59
(F-A-W) Vernon. Francois
.
Ouerln
(BEye fur an Eye, An
(93) (S) 10- 5-59
(Manhattan) . Curt Jurgens
Flesh and Desire (94) . . 5-18-59
. (Eails) Rossano Brazil, V.
ItomaDCe
Forbidden Fruit (97) 5-25-59
(F-A-W) . .Femaiidel. P. Amoul
400 Blows, The (98) l-U-60
(Zenith) Leaud
Girls of the Night (114) 6- 8-59
. 3- 2-59
.
(Cont'l)
.
Claus Holm. Nicole Iterger
Grisbi (83) 10-26-59
(UJIPO) . .Jean Gabln, Jeanne
Moreau
He Who Must Die (122)
(K.issler) . .Pierre Vaneck. Mellna
MrreiiMri
Heroes and Sinners (82) B- 3-59
. Yves Montand, Maria
(.laniis)
Fells, Ciirt Jurgens, Jean Servats
Lady Chatterley's Lover
(102) 8-31-59
(Kingsley) . .Danielle Darrleul
Law Is the Law. The (103) 4-27-59
(Cont'l) . .Femandel. Toto
Love Is My Profession (111) .5-18-59
(Klngslev) . .1! Bardot. Jean Cabin
Lovers, The (90) 12- 7-59
(Zenith) . .Jeanne Moreau, Jean-
Marc Bory, Alain Cuny
Lovers of Paris ("Pot
Pouillc") (115) 2- 9-59
Gerard Philipe, 11. (^rel
(Ciinl'll
Mirror
.
Has Two Faces,
The (98) 8-10-59
(Cont'l) . Michele Morgan, Boiirril
©Paris Hotel (90) 10-12-59
(F-A-W) . -Charles Boyer, F. Amovil
Possessors, The (90) 11-16-59
(lopert) - Jean Oahin, B. Bller
Sinners ot Paris (80).... 7- 6-59
.F,lli

no
guess
sow
underestimated
.
—
I wos
—
•
"5.XHIBITOR HAS HIS SAY
lABOUT PICTURESI
Good on Any Change . .
"Li'l Abner" from Paramount is very colorful,
and whot dolls! Enjoyed by oil end color plus
Vista Vision help moke this one. Ifs good on
any chonge. We had a lot ot snow and belowzero
weather, but they come and laughed and
had o good time.
MEL KRUSE
Pierce Theatre
Pierce, Neb.
ALLIED ARTISTS
Al Copone AA)—Rod Steiger, Fay Spain, James
Gregory. I this picture last spring when it was
down at goy old Fort Leonard Wood, Mo., and
thought I would probobly do pretty well with it, but
by the time I played it it was too stale. It did below
average, but it's a good show.—Chorles E. Smith,
LaMar Theatre, Arthur, 111. Pop. 2,000.
BUENA VISTA
Shaggy Dog, The (BV)—Fred MacMurray, Jean
Hogen, Tommy Kirk. All it takes to please the kids
is a dog or o horse— in only 15 years the kids will
be adults and then they'll come to some of our other
pictures. But to this picture the kids will drag in
the adults, too. Played Thurs., Fri., Sot. Weather:
Cool.—Carl W. Veseth, Villa Theotre, Malta, Mont.
Poo. 1,960.
COLUMBIA
Edge of Eternity (Col)—Cornel Wilde, Victoria
Shaw, Mickey Shaughnessy. Here we hove a modernday
western which has its story in the vicinity of the
Grand Canyon, Beautiful color and photography.
Lots of suspense ond action. Played Sun., Mon.
Weather: Good— B. Berglund, Troil Theatre, New
Town, N. D. Pop. 1,200.
Gidget (Col)—Sar>dra Dee, James Darren, Cliff
Robertson, Here's a fine movie for the teenage
crowd. They loved it. I sold it for weeks in advonce,
and they came out in very cold weather with
more snow than we have had in years. Did a very
nice, above-average business—or>d there wasn't a
knife or gun in the show. This is what we wont
more of.—Mel Kruse, Pierce Theatre, Pierce, Neb-
Pop. 1,250.
Ride Lonesome (Col)—Randolph Scott, Keren
Steele, James Best. CinemaScope, color, desert, rocks,
mountains and Randolph Scott, plus on assortment
of tough hcmbres, All this odded up to lousy
western. Played Tues-, Wed.— Frank Sabin, Majestic
Theatre, Eureka, Mont.
30 Foot Brid« of Condy Rock, The (Col)—^Lou Costello,
Dorothy Pro vine. Gale Gordon. Our kids liked
this ond told us so-^ond domed if a lot of adults
didn't turn out to see it, too. Ployed Fri., Sot.
Weother: Cold—Carl W. Veseth, Villa Theatre, Malto.
Mont. Pop. 1,960,
METRO-GOLDWYN-MAYER
Angry Hllli, Th« (MGM)—Robert Mitchum, Elizabeth
Mueller, Stanley Boker. Played this one day
only ond I I Robert Mitchum
03 a draw card at the boxoffice. Pretty good picture.
Played Wed. only. Weather: Cold.—Joe Mochetta,
Emerson Theatre, Brush, Colo. Pop. 2,300.
Count Your Blessings (MGM)—Deboroh Kerr, Rossano
Brozzi, Maurice Chevalier. A wonderful movie
in color that any exhibitor would be proud to show;
however, very disoppointing ot the boxoffice. Lock
of teenage interest mokes these ond other good
shows lose in smoti towns. Played Mon., Tues.,
Wed.—Murray Johnston, Berford Theotre, Wiorton,
Ont. Pop, 2,000.
Imitation General (MGM)—Glenn Ford, Red Buttons,
To I Elg. Tops in entertoinment. Ford ond
his buddy Buttons gove us 90 minutes of enjoyment.
Biz good. All it takes is good pictures.
Frank E. Sobin, Mojestic Theotre, Eureka, Mont.
Pop. 929.
North by Northwest (MGM)—Cory Grant, Eva
Morie Soint, James Moson. A very good suspense
picture which will keep the people on the edge of
their seats. Late playing time and roiny weather
kept the crowd down to very few. But those who
sow it, enjoyed it. VistoVision and the color were
very sharp. Miss Soint is going to be onother Grace
Keily. Played Sun., Mon.—James Hordy, Shoals
Theatre, Shools, Ind. Pop. 1 ,300.
Some Came Running (MGM)—^Fronk Sinatra, Shirley
MocLome, Dean Martin. AH enjoyed this very
good film. Top cost, story and active, with Shirley
MocLoine a real standout. Excellent houses for
this highly recommer^ded film. Since Deon Martin
left Jerry Lewis, he is worth looking and listening
to —Dove S. Klein, Astro Theatre, Kitwe/Nkono,
Northern Rhodesia, Africo. Pop. 13,000.
Wreck of the Mory Deore, The (MGM)—Gory
Cooper, Charlton Heston, Michael Redgrave. Here's
at lost on excellent sea story that is extremely well
acted and well photographed. By oil means, play
this arxJ don't be of raid, it's not just onother picture.
Poor biz, however. Played Thurs., Fri., Sot.
Weother: Srww.—Paul Fournier, Acodio Theatre, St.
Leonard, N. B. Pop. 2,150.
PARAMOUNT
Girl Rush, The (Para)—Rosalind Russell, Ferrwndo
Lomos, Eddie Albert. Been picking up some old
ones this winter, but this 1955 release proves that
not just any old one will do, 'cause it did not moke
expenses. Played with "As Young As We Are."
J Wilmer Blincoe, Owensboro Drive-ln, Owensboro,
Ky, Pop. 33,600.
Samson ond Deliloh (Poro), reissue— Victor Mature,
Hedy Lomarr, George Sanders. This DeMille reissue
did business and they loved it; ploy it. Now this one
brought out some of the older people, and it wos
nice to see them. The coting crowd was here, too.
Played Fri., Sot. Weather: Below zero and snow.
Mel Kruse, Pierce Theatre, Pierce, Neb. Pop. 1,250.
Seven LiHie Foys, The (Poro)—Bob Hope, Milly
Vltole, George Tobios. Thanks to UA we were
cought with holf o show—half of "Alios Jesse
James" and half of "Run Silent, Run Deep." So,
when no other prints were ovoilable in two exchanges,
had to run to Poromount for o substitute.
This 1 955 release pleased oil, and receipts weren't
too bad. Played Sot. only.—Arlen W. Peohl, Hi
Way Theatre, Sheridan, Ore. Pop. 2,000.
Tarzon's Greatest Adventure (Para)—Gordon Scott,
Sara Shane, Anthony Quoyle. People still like this
sort of thing here, especially kids. Foir business, and
good considering oil the snow and bod weather we
are hoving, I used wth Cortoon Carnival. Played
Thurs., Fri., Sot. Weather: Cold.—Terry Axley,
New Theatre, EnglorxJ, Ark. Pop. 2,136.
20th
CENTURY-FOX
Best of Everything, The (20th-Fox)—Hope Longe,
Stephen Boyd, Diane Baker. Outstanding production.
Jerry Wold has been doing some very fine
pictures lately—he's a fine producer. Some wonderful
photography of New York's business center.
Good acting. Played Tues., Wed. Weather: Cool.
Paul Fournier, Acadia Theatre, St. Leonord, N. B.
Pop. 2,000.
Hound-Dog Mon (20th-Fox)— Fabian, Carol Lynley,
Stuort Whitman. Here is a good family-type smoli
town picture. I had tough competition from o cornival
at our local orer>o on the Saturday night, so
this held my gross down. I am considering replaying
later in the yeor. Doubled with "Villo"
from Fox for a wcll-bolonced weekend program.-—
Murray Johnston, Berford Theotre, Wiarton, Ont.
Pop. 2,000.
Duo of Moneymakers
"Dance HoM Girls" and "Waterfront Women"
mode a nice program in our drive-in which is
operoting weekends during the winter. Though
those ore English pictures, they mode money
for mo. Thoy ore not sex pictures ond could
ploy ony where. I got them through Andy Diets
Ent. They are stotc rights pictures.
Owensboro Driva-ln,
Owensboro, Ky.
J. WILMER BUNCOC
Miracle of the Hills (20th-Fox)—Rex Reoson,
Thcono Bryant, Nan Leslie. This is a good show in
black ond white. But it takes color to bring them
in. If they keep on neglecting that extro bit there
won't be enough of us left to keep the Industry
going, Then we will hove to run the reissues after
television has had them.— B. Berglund, Trail Theatre,
New Town, N. D. Pop. 1,200.
UNITED ARTISTS
Cost a Long Shodow (UA)—Audie Murphy, Terry
Moore, John Dehner. Not Audie's best or his worst.
Just o foir western. Played to below-overage business
due to bosketball gome on Soturdoy night.
Mel Donner, Circle Theatre, Woynoko, Oklo, Pop.
2,018.
Cry Tough (UA)—Johnny Soxon, Linda Cristol,
Joseph Colleio. Ployed midweek to below-overage
biz. Weather: Cold.—Mel Donner, Circle Theatre,
Woynoko, Oklo. Pop. 2,018.
UNIVERSAL-INTERNATIONAL
Mummy, The (U-l)— Peter Cushir>g, Christopher
Lee, Yvonne Furneoux. I didn't like it, but 1 guess
the only one, because it did pretty good business.
So who am I to growl? Played Thurs., Fri.,
Sat. Weother: Cold.—Chorles E. Smith, LaMor
Theotre, Arthur, III. Pop. 2,000.
This Eorth Is Mine (U-l)—Rock Hudson, Jeon
Simmons, Dorothy McGuire. Excellent picture with
Rock Hudson and Dorothy McGuire turning in fine
performorKes. Business overoge. Played Sun., Mon.,
Tues. Weother: Fair.—Mel Donner, Circle Theatre,
Woynoko, Oklo. Pop. 2,018.
WARNER BROS.
Born Reckless (WB)-— -Mamie Von Doren, Jeff
Richards, Carol Ohn-ort. We hove o lot of rodeo
fans and this has just whot it takes to drow them
in. Somebody goofed and did rwt hove sense
enough to put this in color.— B. Berglund, Troil
Theatre, New Town, N. D. Pop. 1,200.
—30— (WB)—Jock Webb, William Conrod, David
Nelson. Don't ploy it. Too long and certoinly hos
no particular age group to interest. Keep owoy and
you'll save money. Ployed Fri., Sot., Sun. Weather:
Good.—Paul Gomoche, Welden Theatre, St. Albans,
Vt.
FOREIGN
FEATURE
Ikiru
(To Live)
Brandon Films 140 Minutes
LANGUAGE
REVIEWS
p Ratio: Dnrnia
Standard
Rel.-
By far the outstanding Japanese picture (^^
to be shown in the U. S. in the past few
yeare. this Toho Co. production was voted
the best film of 1952 (the year it was made
by Akii-a Kurosawa, who also directed
"Rashomon"! and is now being acclaimed
by U. S. critics as it was in Great Britain in
1959. It makes strong art house fare. The
picture, the sixth in Bi-andon's "Season of
New Japanese Films" in New York, was the
only one to attract critical and public support
and has been building .steadily each
week. Laid in modem-day Japan, where redtape
bureaucracy delays petitions for public
improvements, the film is a powerful and
poignant one, filled with human Interest
touches and moving moments brilliantly directed
and acted, i>articularly by Takashi
Shimura (he played the woodcutter in
"Rashomon"), whose pathetic, yet heroic, elderly
govei-nment official who learns he has
gastric cancer and only a few months to
live, IS one of the screen's acting masterpieces.
The picture's chief handicap for
American audiences is its excessive length,
the final 30 minutes being a long-drawn out
and anti-climactic wake as the dead man's
family and business associates discuss his
.strange actions before his death. However,
the main p)art of the story deals with the
ailing man's effort to recapture his lost youth
and his attempts to bring to completion the
long-delayed building of a children's playground.
The picture's few lighter touches
include the dying man's tour of Tokyo's
night spots and jazz palaces and his friendship
for a gii-1 clerk in his office, the latter
delightfully played by Miki Odaglrl. I
Takashi, Shimura, Miki Odagiri. Nobao
Kanekn, Kyoko Seki, Kamatari Fujiwara.
FEATURETTE
Justice and Caryl Chessman
Bentley Films
45 MinutM
(Documentary Featurette)
Fair. With Caryl Chessman back In news
headlines, this recently completed documentary
can be exploited In downtown key city
houses or in newsreel and drop-In theatres,
where it will have curiosity value. The Sterling
World Distributors film, produced by
Terrence W. Cooney, created and written by
Jules Maitland and directed and edited by
Ed Spiegel, has narration by Quentin Reynolds,
who also api>ears briefly as an added
selling angle. Although Chessman is shown
behind bare today and in a few shots since
his conviction 11 yeare ago, his voice Is never
heard. Instead, the police officer who nabbed
him, the prosecutor who convicted him, the
woman whose daughter he raped, a prison
psychiatrist and a woman juror in the 11-
year-old case, are heard, most of them .speaking
faltering and self-consciously, especially
the woman juror. A few shots in death row
and of the gas chamber make it grim fare
not suitable for general audiences.
Columbia Featurette
NEW YORK—Columbia Pictures has set
March 31 as the national release date for
"Wonders of Ontario," color featurette
produced and directed by Harry Foster
with narration by George Jessel, according
to Maurice Grad, sales executive. The
short is being handled as a feature, with
pressbook and one-sheet, etc.
iy
10 BOXOFFICE BookinGuide :; March 28, 1960

'
,
~Di
Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color; © ClnemoScope; ® Vista Vijion; ® Supeneope; (gt Naturamo; ig' Re^olKOpe; X Techniromo. For ttory synopsis on coch picture, see reverse side.
ntral
The Mountain Road
F
Ratio:
1.85-1
Dramn
Columbia ( ) 102 Minutes Rel.
With perennially popular James Ste^vart, a current Oscar
nominee for his memorable role in "Anatomy of a Murder,"
to emblaze the marquee and lend extraordinary magnetism
to merchandising, this engrossing, although sometimes grim,
pictiu'e treating with tlie hardships and cruelties experienced
by ravished China during World War II certainly should be
a successful exhibition venture, especially In initial bookings.
While the photoplay cannot be evaluated as Stewurt's best,
his performance herein is chai-acteristically ingi-atiating and
expert. His supporting cast, although not too heavy in name
value, is generally praiseworthy, particularly a Cliinese actress,
Lisa Lu, and Heniy Morgan, once often seen on the
screen but more recently familiar to TV viewere. The film
has many moments of high excitement and suspense which
aj-e Interspersed with sequences of philosophizing and rationalizing
to accent the futilities of war and racial hatreds.
The former wUl appeal to the action devotees, the latter to
those who fancy a touch of provocation in their fUm fare.
Producer William Goetz mounted the vehicle with expected
opulence and atmospheric authenticity while many deft
directorial touches by Daniel Mann add materially to the
feature's acceptability and overall impressiveness.
James Stewart, Lisa Lu, Glenn Corbett, Henry Morgan,
Frank Silvera, James Best, Rudy Bond, Mike Kellin.
13 Fighting Men F
Ratio: Action Drama
2.55-1 ©
20th-Fox ( ) 69 Minutes Rel. May '60
Satisfactory, if machine-made, supporting fare for neighborhood
or action houses, this Associated Producers programmer
produced by Jack Leewood has the marquee title
and brief running time to fill the bill in this category. Although
Grant WUliams attracted some attention as "The
Incredible Shrinking Man" in 1957, his name and that of
the other players have scant draw. Stories of the Civil War
days are again coming to the fore as 1961 's Centennial Year
approaches and the screenplay by Robert Hamner and Jack
Thomas does bring in an emaciated character recently escaped
from Andersonville to cash in on public interest in the
best-seller and current Broadway hit dealing with that infamous
prison camp. However, some of the motives and the
action will be confusing to average audiences. Made on a
modest budget and mainly on location, the picture is the
first featm-e directorial effort of Han-y Gerstad, formerly a
film editor and TV director. The players are capable
enough, particularly Carole Mathews. Carole is the only
Operation Amsterdam
20th-Fox (015) 94 Minutes
F
Ratio:
1.85-1
Drama
Rel. Mar. '60
Here's a fast-paced, well-knit British action-adventure
yarn that should not only please all action film devotees,
but should hold universal appeal at the neighborhood and
small community showcases. Only due to its lack of big
domestic name stars is it destined, in most situations, to the
lower notch of a dual bill. However, with proper exploitation,
it should rate top bUltng on first-i-un playoffs. The
players do can-j- a certain amount of name value: Peter Pinch
has stan-ed in "Elephant Walk," "Simon and Lam'a" and
more recently in "The Nun's Sto:-y": Eva Bartok has played
in several U S. -British co-productions including "Special
Delivery" with Joseph Gotten, and Alexander Knox is best
known for his Academy Award performance as "Wilson."
The aforementioned tliree thespians and semi-newcomer
Tony Britton turn in convincing performances. Director
Michael McCarthy is successful in making the most of the
suspense-laden plot, which is adapted from David Walker's
novel, "Adventures in Diamonds." Reginald Wyer shot
many of the scenes on location in Amsterdam, which adds
another asset to the film's several merchandising possibilities.
Peter Finch, Eva Bartok, Tony Britton, Alexander 'SE
Knox, Malcolm Keen, Tim Turner, Melvyn Hayes.
woman in t-he cast and supplies a modicum of romantic interest.
WUliams makes a handsome young Union cavalry
captain and Robert Dix, son of the late Richard, and R«x
Holman, as the escapee, make their scenes count.
Grant Williams, Carole Mathews, Brad Dexter, Richard
Garland, Robert Dix, Richard Crene, Rex Holman.
Aligh
I
Ratio: Shakespearean
Othello F : 85-1 Drama
Univ.-Int'l ( ) 108 Minutes Rel. May '60
Photographically and musically, this Soviet-made film
version of Shakespeare's immortal tragedy is magnificent
—the equal of the British-made "Henry V" which set such
high standards as visual entertainment. The acting of Serve-in
gei Bondarchuk in the title role and most of the other
""
Ru.ssian players is excellent as is the delivery of the British
players who voice the dialog. Unfortunately, the synchi-onization
of the dubbed-in English with the Russian
mouthing was well-nigh impossible and this may prove
annoying to many patrons. For Shakespearean devotees,
lovers of fine music who will appreciate the sweeping
Khachaturian score, and college and high school students,
this will be a "must" and thus the picture should be a
good art house attraction generally. A Mosfilm production
made in 1955. the screenplay and direction by Sergei Yutkevich
are highly imaginative and never static. The picture
opens with a prolog depicting Othello's pre-Venice adventures,
including a sea battle and a wreck, which puts the
spectator in the proper mood for the familiar tragic tale,
which is enacted almost entirely against striking outdoors
locations on the Black Sea. Othello's British voice is Howard
Marion Crawford.
Sergei Bondarchuk, Irina Skobtseva, Andrei Popov,
Vladimir Soshalsky, A. Maximova, E. Vesnlk.
The Wasp Woman
The Filmgroup
66 Minutes
F
Ratio: Science- Fiction
1.85-1 O
Rel.
On today's product-staiwed market, showmen probably will
welcome with open aiTns—if for no other reason than the
any-old-port-in-a-stoiTn theory—the package deal to
which 50 per cent of the i-unning time and at least 80
per cent of the entertainment content are supplied by this
hoiTor play with the generous lai-ding of science-fiction.
was produced and directed by Roger Gorman who, before
hanging out his own shingle, had plenty of experience in fabricating
films of this category for distribution by other
outfits, particularly American International Pictures. Gorman's
knowhow as both a producer and megaphonist reflects
itself in every phase of the offering. The screenplay
by Leo Gordon is as believable as most yams of its type
and is worthily enacted by a competent cast in which
Susan Cabot in the title role is especially outstanding. Gorman
mounted the vehicle substantially, but it is as a director
that he can take the deeper bow. The fUm is being
offered as a tandem booking with "Beast Prom Haunted
Cave," (reviewed on this page). Treated to a touch of flamboyant
exploitation the pair should do all right In average
situations.
Susan Cabot, Fred Eisley, Barboura Morris.
Beast From Haunted Cave
The Filmgroup 65 Minutes
F
It
Ratio;
Horrur
1.85-1 Drama
Rel.
Apparently Charles Griffith who wrote this wavering horror
drama encountered some difficulty in making up his
mind whether he wanted to limn a mobster melodi-ama or
a horror play. And when the shootin' was all over—literally
and figuratively—the determination was stUl unresolved
and the photoplay finishes with as many loose ends
as a flop-house rug. Fortunately for its booking and boxoffice
fate the faltering film is being distributed as the
nether half of a package deal flagshipped by "The Wasp
Woman" (reviewed on this pagel which will cany the program.
Profitable business can be attracted to the combination
if it is properly merchandised as an all spine-tingling
show. The cast, which contains no names to add voltage
to the marquee, has little opportunity to demonstrate any
individual or collective talents because it was handicapp>ed
from .scratch by the weakly defined yarn and the inept
direction of Monte Hellman. The photoplay's best asset
is its backgrounds, having been filmed in mountainous
snow country with several skiing sequences which are topical
because of the recent winter OljTnpic games. In fact,
they are the only chiUy phase of the picture. Gene Gorman
produced.
Michael Forest, Sheila Carol, Frank Wolff.
2410
The reviews on these Dagp» mav be filed for future reference in any of the following woys: (1) in any ttandard three-ring
loose-leof binder; ^2) individually, by company. In ony standard 3x5 card index file; or (3) )n the BOXOFFICE PICTURE
GUIDE tKree-ring, pocker-

. . Filmed
FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs
'
THE STOKY: "OtheUo" (U-l)
Othello the respected general of the Republic of Venice.
is a Moor happily married to the blond E>esdemona but despised
by lago, his orderly, who detennines to wreak
vengeance. lago first tells Desdemona's father that the
Moor won his daughter by witchcraft and. when this is
disproved by Desdemona. lago attempts to arouse the xge
Moor's jealousy. Using a handkerchief that Othello had *^^y,
given Desdemona. he conspires to have it found on the person
of Cassio, the Moor's lieutenant. Othello's jealousy
reaches a breaking point and he strangles his loving wife in
her bed. Too late, Othello learns of lago's treachery. Othello
kills him.^:elf in front of Desdemona's dead body and lago
is sent to Venice to face justice there.
EXPLOITIPS:
Stress the fact that this version of Shakespeaxe's great
tragedy is spoken in English and thus attract high school
and college students as well as devotees of the Bard. Serious
music lovers should be told that the musical score is
by Khachaturian. Music stores wUl cooperate with window
displays of album recordings of "Othello" or with albums
of Khachaturian music.
CATCHLINES:
The First Color Feature Version of Shakespeare's Immortal
Tragedy . in Russia. Spoken in English.
Music bv Khachaturian.
Th.
play
THE STORY: "The Mountain Road" (Col)
James Stewart voluntarily accepts conimand to head a
dangerous mission undertaken by an eight-man demolition
team chai-ged with blowing up bridges, roads and villages in
the path of the invading Japanese army. He encounters
endless frustrations and handicaps, not the least of which is
projected when Lisa Lu, educated and beautiful Chinese
girl whose officer-husband had been killed in combat, joins
the expedition. He falls in love with the girl but both eventually
realize that they are far apart as concerns ideologies
and undei-standing of native problems. Stewart finally accomplishes
his mission after displaying one streak of vengeful
anger during which he blows up a ullage, slaughtering
himdreds of innocents.
This incident necessitates pennanent
seisaration from the woman he loves and her understanding
of her downtrodden people.
EXPLOITIPS:
Tie in on book by Theodore White. Tie in with travel
agencies on China and tiy to publicize with simulated
newspaper stories of the war in China. Hold a demolition
squad exliibition.
CATCHLINES:
Charged With the Task of Blowing Up the Bridges in
War That He Builds in Peace . . . See a Man Cnunble His
Ideologies in the Midst of War . . . The Cruelties and
Vagaries of War Forcefully Brought to the Screen.
l-
THE STORY: "The Wasp Woman" (Fllmgroup)
Because of her beauty and business acumen. Susan Cabot
at a comparatively young age becomes head of a giant
successful cosmetic finn. As her youth and beauty fade
both her business and her vanity suffer. So she becomes
easy prey to a pseudo-scientist who claims having developed
a new medical cosmetic from the enzymes of wasps,
which preparation will allegedly return aging skin to youthful
beauty. She offers hei-self for experimentation but,
following initial success, she finds that nece.ssary increasing
doses turn her into a murderous wasp woman. Before
he can confide the antidote, the scientist is stnick down in
an automobile accident, but he returns in time to destroy
Susan before she can commit any more murders.
EXPLOITIPS:
Have imitation wasps buzzing in lobby and under theatre
marquee. Hold a nature study group to study the
habits of wasps. Have a girl dressed in a wasp costume go
through town to plug film.
CATCHLINES:
SEE: Strong Men Forced to Satisfy a Passion No
Human Knows . . . SEIE: A Beautiful Woman by Day—
A Lusting Queen Wasp by Night.
THE STORY: "Beast From Haunted Cave" (Filmfroup)
Mobster Frank Wolff, his moll Sheila Carol and two of
his henchmen invade a South Dakota winter resort planning
to rob a neai-by gold mine of a store of ingots. The
robbei-y is succe-ssfully executed and the gangster attempts
to make a patsy of Michael Forest, local ski instructor
who is enlisted to conduct tlaem acrass the mountains to
assure theii- getaway. Eii route they encounter a terrific
snowstorm and seek haven in a haunted cave where a
monster disposes of most of the baddies permitting Sheila
and Michael to presumably pursue the love for each other
that has been budding during all of the entii-e picture.
EXPLOITIPS:
Decorate lobby with huge spidere ithe beast in the film).
Have a kid s party to explore any caves near your area and
have movie tickets hidden in them as prizes. Decorate store
window near theatre as a i>eephole, showing insides of
cave and monster.

Twenty-three
. . Comic
.
—
)ilATES: 15c per word, minimum Sl.SO. cash with copy. Four consecutive insertions for price
of three. CLOSING DATE: Monday noon preceding publication dale. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo. •
POSITIONS WANTED
Manager available, conventional or
drive-in. Thirty years experience. Married,
no children. Prefer Southwest. Write Boxoffice,
9036.
Manager, thoroughly experienced. Conventional
and drive-in. Employed East
Coast, Age 40. Boxoffice, 9040.
Proiectionist: Thoroughly experienced in
all phases 7D/35mm equipment in conventional
and drive-in operation, desires
permanent employment. Reliable, sober
and dependable. Good references. Will
re-locate with right party. Boxoffice, 9048.
HELP WANTED
Proiectionisis wanted lor drive-in operation.
Available about March 5th. Experienced
preferred. Modern projection
and sound- equipment. State age, experience
and salary desired plus your qualifications
Boxoffice, 9026.
Manager for Negro theatre in large mid^
west city. Good salary. Will consider experienced
assistant. Interested in "house
manager, not "office sitter." Send resume
and references to Boxoffice, 9038.
Managers and Asst. Managers wanted
for Dnve-Ins and indoors. "Working managers"
only considered. Good character
and good references required. Apply
Armstrong Theatres, Box 211, Bowling
Green, Ohio.
Assistant Manager: Indoor first run
Chicago area, with some experience, and
real interest in show business. Full detcrils.
Single. Boxoffice, 9046.
Manager, drive-in theatre, Northern
California summer resort. Cabin for two
with utilities provided. June to September.
Apply W. I. Gorren, 398 Castenada
Avenue, San Francisco 16, California.
FILMS WANTED
Wanted 35mm films for distribution in
Central America. New films or reissues
with Spanish sub-titles. Send synopsis
and offers to: Distribuidora Cinematografica.
Box 436, San Salvador, El Salvador.
C. A.
BUSINESS STIMULATORS
Bingo, more actionl $4.50M cards. Other
games available, pn off screen. Novelty
Gomes Co., 106 Rogers Ave., Brooklyn,
N. Y.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S. Lafayette Place, Los Angeles
5, Calif.
Bingo Cards. Die cut 1, 75-500 combinations.
1 , 100-200 combinations. Can be
used for KENO, $4.50 per M. Premium
Products, 346 West 44th St., New York
36, N. Y.
Top grossing sensational programs
available: Write Mack Enterprises, Centralia,
Illinois.
. .
Surprise bags books
Novelties . . catalog. Hecht
184 W.
.
Merrick
Free
Road. Merrick, N.
Mfg.,
Y.
BOOKS
MAJOR FALL BUSINESS: Prepare for it
with "The Master Guide to Theatre Maintenance.'
chapters on re-
'
freshment sales, exploitation, projection,
sound, sanitation and every other aspect
of profitable operation. AH based on
practical theatre experience. Only $5.00,
greatest bargain in show business. Send
for vour copy NOW. Cash with order,
no COD'S. BOXOFFICE Book Dept,, 825
Van Brunt Boulevard, Kansas City 24, Mo.
THEATRE TICKETS
Prompt Service. Special printed roll
tickets. 100.000, $34.95; 10,000, $11.55;
2,000, $5.95. Each change in admission
price, including change in color, $4.00
extra. Double numbering extra. F.O.B.
Kansas City, Mo. Cash with order. Kansas
City Ticket Co., Dept. 11, 109 W,
18th Street, Kansas City, Mo.
GENERAL EQUIPMENT—USED
Complete DeLuxe Tlieatre Equipment:
750 seats, RCA sound, RCA 100 projectors,
Brenkert lamps, excellent screen, elaborate
marquee, 36 ton portable air-conditioning
and heating. Must vacate Regent
Theatre, Winfield, Kansas by April 1st.
Make offer, all or part. O. T. Sullivan,
725 W. Douglas, Wichita, Kansas. AM
5-5942.
Boost B.C. Filming Local Eventsl B&H
Filmoarc 16mm sound projector, high intensity
ore, rolling stand, 30A rectifier,
SOW amplifier, 2-12" speakers in carrying
case, coated lens. Excellent, $975.
Available on time. Dept. cc—S.O.S. Cinema
Supply Corporation, 602 W. 52nd
Street, New York 19.
Upholstered candy counter and bar,
complete with Showbar drink dispenser
and popcorn machine. Also two projectors
and heads. Pete Hoffman, Hollywood
Theatre, Salem, Oregon.
HERE'S VALUES! Strong utility IKW
lamphouses and- rectifiers, like new, all
for $425; Hilux vol anomorphics, with supports,
only $175; Simplex E7 mechanisms,
recently rebuilt, $375 pair; RCA PG-134
soundsystem complete, reconditioned,
$695. What do you need? Star Cinema
Supply, 621 West 55th Street, New York
19.
GENERAL EQUIPMENT—NEW
Everybody's Buying 'emi Masonite letters,
ills Wagner, Adler, Bevelite signs,
4", 40c; 8", 60c; 10", 75c; 12", $1.00; 14",
$1.50; 16", $1.75; 17", $2.00; 24", $3.00
10% discount 100 letters or over $60
(
list). Dept. cc, S.O.S. Cinema Supply
Corporation, 602 W. 52nd Street, New
York 19.
DRIVE-IN THEATRE EQUIPMENT
ANTI-THEFT SPEAKER CABLE PRICE
REDUCED! Protect your speakers and
heaters now for less than 75c per uniti
Complete satisfaction reported by leading
chains and exhibitors. For lull details
write: Speaker Security Co., Dept. 58,
Willow Avenue at 17th St., Hoboken, N. J.
Buy of Lifetimel Complete drive-in outfit;
E-7 projectors, RCA soundheads, Altec
amplification, Ashcraft super high
arcs, water recirculators, rectifiers, 250
Motiograph speakers w/junction boxes,
excellent, $3,995. Available on time! Dept.
cc, S.O.S. Cinema Supply Corporation,
602 W. 52nd Street, New York 19.
Will sell at a bargain, complete drivein
equipment, Motiograph AA mechanisms.
Hi Power lamps, DR-4 sound system. 300
speakers. All de luxe equipment- Mills
ice cream machine, Manley popcorn machine,
Dalkin 3 drink dispenser, etc. Sixteen
65 ft. creosoted screen frame poles.
Boxoffice, 9049.
EQUIPMENT WANTED
Wanted: 35mm portables, also standard
equipment, lenses to 3V4 and Cinema-
Scope. Adolfo Monies de oca, Donato
Guerra 312, Guadalajara, Jal. , Mexico.
Wanted: Booth equipment. Frank Rogers,
Rt. 6, McMinnville, Tenn.
Three good used one sheet wall aluminum
poster frames vrith gloss doors. Must
be reasonably priced. Shoals Theatre,
Shoals, Indiana.
BUMPER STRIPS
Investigate the LAF bumper strip line.
All popular sizes and types plus brand
new for 1960 .. . PERMOPRINTS. An inexpensive,
plasticized paper bumper
strip that absolutely lasts longer and
removes easily. Write LAF, 11 Longworth
Street, Dayton, Ohio.
POPCORN MACHINES
Popcorn machines, all makes. Complete
new popping units, $185.00 ex. Replacement
kettles, all machines. 120 So. Halsted,
Chicago, 111.
THEATRES FOR SALE OR LEASE
27&-car drive-in, four years old and 300-
seat indoor. No competition. Box 187,
Lusk. Wyoming.
CUflfilOG HOUSt
THEATRES FOR SALE
650-car drive-in. Eastern Michigan.
Three years old, 1st run product, drawing
area of 35,000. Closest competition 20
miles Clean operation. Reasonable. Boxoffice,
9031.
Small town theatre for sale. Write Box
188, Saguache, Colorado^ _^_^
Skyline Drive-In. Rawlins, Wyoming.
Only drive-in radius 110 miles. 275 cars.
Box 1 17, Rawhns, Wyoming^ ^__^_
Modem 600-seat theatre, progressive
college town, population 7,000. Box 31,
Booneville, Mississippi.
Opportunity for couple. 400-seat theatre,
completely modern, drawing radius
40,000, Small down payment, pay out of
earnings. Retiring, poor health. Write Box
344, Austin, Minnesota.
SmoU first run drive-in in central Florida.
Good operation for couple, reasonable.
Boxofhce, 9042.
For Sale: South Central Kentucky, 350
drive-in theatre, no competition, large
drawing area, $80,000. terms. Boxoffice,
9043.
350 speakers. Money maker. Near Lubbock.
$5,000 down. Wayne Long, Monahans,
Texas.
For Sole: 300-seat theatre in good sandhill
county seat town in Nebraska. Now
operating and paying owner good return.
Equipped with CinemaScope and wide
lenses. Boxoffice, 9045.
Complete drive-in theatre for sale. Can
be financed. Contact Stuckey & Stuckey.
Attorneys at Law, Bishopville, S. C.
Outdoor 400-speaker, established ten
years, good investment, reasonably
priced, retiring because of advanced age.
J. T Kay, 1185 South Main, Akron 1,
Ohio,
THEATRES WANTED
Indoor for immediate lease. Small city.
Send particulars to Boxoffice, 9039.
Not much money, plenty of know how.
Outdoor, indoor or both. Percentage. Prefer
Texas. Boxoffice, 9047.
Wanted to lease: Indoor or outdoor
theatre. Frank Rogers, Rt. 6, McMinnville,
Tenn.
Handy S u
THEATRE
SEATING
Chairs rebuilt, recovered, installed. Arthur
judge, 2100 E. Newton Avenue, Milwaukee,
Wisconsin.
Good used late model chairs available,
rebuilt chairs. Chairs rebuilt in your theatre
by our factory trained men, get our
low prices. Parts for all makes of chairs.
Sewed covers made to your size, also
leatherette 25"x25", 55c ea.; 27"x27". 65c
ea. Chicago Used Chair Mart, 829 South
State Street. Chicago. Phone WE 9-4519.
For Sale: 400 good International choirs,
Atlanta, $1 00 each. Carl Branscome,
Galax, Virginia.
BUSINESS OPPORTUNITIES
BIGGER POPCORN PROFITS with allnew
Tender-Vender, now re-designed for
even finer operation and results. Nothing
to corrode, rust or peel. Warms, tenderizes
and dispenses crisp, hot, delicious
popcorn. Shipped assembled; easy to
move; capacities right for any location.
Write for facts. TENDER-VENDER POP-
CORN SERVICE CO., Popcorn Building,
Nashville, Tennessee.
Operate profitable franchised employment
agency . . . home or office, full or
part-time. Write Personnel Associates, Box
592-B, Huntsville, Ala.
SOUND PROJECTION SERVICING
MANUALS
Practical Instructions on Servicing all
makes of equipment. Schematics. In Loose-
Leat Binder, new service sheets every
month. 16, 35 and 70mm equipment. Per
year, prepaid, only $6.50. Wesley Trout,
Service Engineer, Box 575, Enid, Oklahoma.
Get Results at Oncel
BOXOFFICE
Want Ads Act Fasti

SERVICE That Serves!
Your service of providing pressbooks in your Showmandiser section fills a void that
has been prevalent for much too long a time, and I want to congratulate you for your farsightedness
in making this excellent service available to exhibitors.
This will be of much value to us, for there are many times when we lack the necessary
tools with which to do a good job of selling in advance of availability of pressbooks.
RAYMOND WILLIE
Vice-President and General Manager
Interstate Circuit, Inc.
Dollas,
Texas
The pressbook on "Babette Goes to War," published in the February 22 issue of BOX-
OFFICE, should be a lot of help to exhibitors enabling them to get press publicity information
in case they have not yet received it. It often happens that press material is sent late
to theatres, so your idea should have a lot of value.
E. H. ROWLEY
Executive
Vice-President
United Artists Theotre Circuit, Inc.
New York, N. Y.
I think the Columbia Pictures pressbook on "Babette Goes to War," which appeared
in the February 22 issue of BOXOFFICE, is an excellent service. It is appreciated particularly
as regular pressbooks are so late getting delivered. I thank you for your services.
RICHARD L. LIGHTMAN
Executive Vice-President
Molco Theatres, Inc.
Memphis, Tenn.
The pressbook published in BOXOFnCE on "Babette Goes to War" is an excellent idea
which gives the exhibitor advance information as to how to exploit the picture. I hope that
other companies will follow suit in doing likewise on all pictures.
GEORGE MANOS
President
Manos Enterprises, Inc.
Toronto,
Ohio
Your pressbook idea on "Babette Goes to War" is indeed a step forward. We not
only think that it will be of great value to the producers but it will also make BOXOFFICE
more valuable to the exhibitors as a reference medium.
We have noticed within the last year or so that BOXOFFICE has improved in all departments.
We appreciate the fact that it takes a lot of hard work and plaiming to be
improving the service and quality of this great publication. And, may I add, that it comes
in an era when we exhibitors need it
most.
PHIL R. ISLEY
President
Phil Isley Theotres
Fort Worth, Texos