Wenger Brand Standards Guide-Fall2011 v1_03.pdf - TRG Group

Corner knife graphic
Our most recognizable product
Corner knife:
CornerKnife_cmyk.eps
As shown on the cover of this Standards Guide, the
corner knife graphic is a significant part of our new
identity. It anchors our public persona with the most
instantly recognizable product we make: the Swiss Army
knife. As with all of the visual elements of our brand, it is
very important to maintain consistency in the use of the
corner knife graphic. It is not acceptable to simply place
any knife anywhere within the piece; it must be one of the
corner knife EPS files provided and it must be placed in
the lower, right hand corner. Do not enlarge, alter the
proportion, crop or color these files in any way. They may,
however, be reduced.
As illustrated at left, note the dotted line: this indicates the
“trim” or edge of the printed graphic. Extra image (4mm
at 100%) is provided on two sides because it is necessary
for commercial printing purposes (it is not provided in the
RGB version of the files because these should neither print
nor trim).
Note: although we are providing additional versions for
other circumstances, use only the CMYK corner knife files
for print advertising purposes.
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