Wenger Brand Standards Guide-Fall2011 v1_03.pdf - TRG Group
Wenger Brand Standards Guide-Fall2011 v1_03.pdf - TRG Group
Wenger Brand Standards Guide-Fall2011 v1_03.pdf - TRG Group
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<strong>Wenger</strong> gray<br />
Our preferred background color<br />
Pantone Cool Gray 1<br />
C0,M0,Y0,K6<br />
R226,G225,B221<br />
The <strong>Wenger</strong> brand is an outdoor brand, and the outdoors<br />
is seldom pure white. For this reason, we have designated<br />
“<strong>Wenger</strong> gray” to be used as a background color. <strong>Wenger</strong><br />
gray is defined as Pantone Cool Gray 1 or its CMYK or RGB<br />
equivalents, shown at left (note that the CMYK conversion is<br />
based on the official Pantone standards and some software<br />
may convert it incorrectly. We highly advise utilizing the 6%<br />
black formula for any full color printed pieces being<br />
produced without spot colors). It has the added advantage<br />
of highlighting the white of the cross in the <strong>Wenger</strong> logo,<br />
and of making our outdoor photography appear more<br />
vibrant by comparison.<br />
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