Wenger Brand Standards Guide-Fall2011 v1_03.pdf - TRG Group

Alternative brand banner designs for extreme layouts
In the rare event that space does not permit the use of all
Wenger brand elements, the layout may include as few as
one brand element - the Wenger logo. If the Wenger logo is
placed alone on a vertical layout, the logo may be rotated -
90° so that the cross is on top. A 90° rotation where the
cross is on the bottom is not permitted. See the following
samples for situations where not all brand elements should
be utilized:
Acceptable horizontal brand banner: the Wenger logo alone
on the Wenger gray background is ideal for situations where clarity
on the Wenger logo is paramount. (eg. website banners,
display headers, etc.)
Acceptable vertical brand banners
Unacceptable: not enough space to fully represent the
brand properly. Wenger logo and brand image appear
overwhelmed by the corner knife.
Unacceptable: Wenger logo is too large
compared to the corner knife and seal.
Unacceptable: diameters of seals are less
than 60% of width of the logo. Vertical Wenger
logo should not be used with corner knife or
seal. The brand image is incomplete.
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