Boxoffice-March.19.1962

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'Lover' Is Hartford's
Best in a 4th Week
HARTFORD — "Lover Come Back"
romped happily along into a fourth Allyn
week.
(Average Is 100)
Allyn Lover Come Bock (U-l), 4th wk 125
Art Cinema Flesh ond Desire (SR); Her Bridal
Nighf (SR), revivols 85
Cineroma Tiiis Is Cineromo (Cineromo),
25th wk
Cine Webb The Five-Day Lover (Kingsley) .
100
1 1 5
E. M, Loew The Parent Trap (BV), revival
. . .
....100
Loew's Polocc Pinocchio (BV), reissue, 4th wk. 90
Loew's Poll Sergeants 3 (UA), 2nd wk 120
Rivoli Neapolitan Carousel [Lux); Anotomy
of Love !SR), revival 110
Strand Satan Never Sleeps (20th-Fox);
Swingin' Along :20th-Fox) 90
Rapidly Growing General Corp.
Breaks Ground for Peabody Theatre
British Comedy Starts
In New Haven Lincoln
NEW HAVEN—Nutmeg Theatres circuit's
flagship, the Lincoln, brought in Governor
Films' British comedy import. "Carry On.
Constable," to good business.
Crown Odd Obsession (Harrison); Wake Me
When It's Over (20th-Fox), revival 90
Lincoln Carry On, Constable (Governor) 135
Loew's College Pinocchio (BV), reissue, 3rd wk. 110
Paramount Lover Come Back !U-I), 4th wk. ..120
Rc-ger Shermon Satan Never Sleeps (20th-Fox);
Swingin' Along (20th-Fox) 105
WhoHey Summer and Smoke (Para), 3rd wk. 115
R. I. Racing Board Hears
Complaints by Theatres
PROVIDENCE—A hearing was begun
before the state racing and athletics hearing
board here March 7 on appeals, including
those from theatre owners, against
the recent authorization of night racing
at Rhode Island's two pari-mutuel race
tracks this season.
The racing commission has given Narragansett
Park and Lincoln Downs permission
to conduct races on 24 nights each,
in addition to the tracks' regular daytime
racing schedules.
The first witness at the hearing, which
was expected to continue for several days,
was chairman Testa of the racing commission,
who said the commission, in approving
night racing, had considered its effect on
theatres, recreation, industrial development,
retail sales, bowling alleys, discount
houses and nearby residents. He expressed
the belief that the overall effect of night
racing will be good.
'Day Earth Caught Fire' Set
For COMPO Plan in Boston
BOSTON—Universal's "The Day the
Earth Caught Fire" will be the first attraction
to be promoted by the COMPO
merchandising plan in this territory and
first run dates will start on April 19.
Malcolm C. Green and Arthur Howard
are cochairmen of the executive committee
which will guide the operations. Other
members of the committee are Paul Levi.
Albert Lourie. Lloyd Clark. George Roberts.
Richard Owens. Carl Goldman. Chester
Stoddards, Mickey Daytz.
Bernard Hickey.
Julian Rifkin and Charles Mason.
Alec Moss, who coordinated the COMPO
campaigns in Pittsburgh and Cincinnati,
currently is in Boston prepai'ing the campaign.
Raoul Walsh directs WB's "PT-109."
based on the legendary wartime exploits of
Lt. John F. Kennedy.
BOXOFFICE March 19, 1962
Taking part in spade work for New England's latest shopping center theatre,
left to right, were Newton L. Waizer, vice-president, Jordan Marsh Co.;
Andrew Murphy, vice-president in charge of real estate. Allied Stores; Edward
T. Meaney, mayor of Peabody, Mass., site of the North Shore Shopping Center;
Richard T. Smith, president. General Drive-In Corp., and M. T. Rhodes, manager.
North Shore Shopping Center.
PEABODY. MASS.—Ground was broken
at the North Shore Shopping Center here
recently for the construction of a $2,000.-
000 project, a 1.200-seat theatre. 32-lane,
ten-pin bowling center and luxury restaui'ant,
by General Drive-In Corp. of
Boston, national theatre-re.staurant-bowling
chain.
Plans call for the bowling centei' to be
completed by early August and the theatre.
"Cinema at Northshore." and the restaurant.
"Yankee Beefeater," to be in operation
about Labor Day.
Dignitaries from Peabody and executives
of Allied Stores, owners of Northshore. and
officials of General Di'ive-In Corp. of Boston
participated in ground-breaking ceremonies.
Richard A. Smith, president of
General Drive-In Coit>.: Nick Lavidor.
drive-in division manager: Melvin R. Wintman,
general manager; Howard Spiess. assistant
general manager; Herbert Herwitz.
bowling division; Mayor Edward T. Meaney
of Peabody; Andrew L. Mm'phy, vice-president
of Alstores, realty division of Allied
Stores Coi-p., were among those participating.
Designed for the convenience and leisui'e
enjoyment of the vast North Shore communities,
the theatre will be known as the
"Cinema at Northshore." and is the second
Cinema to be built in New England.
The first was built at Shoppers World.
Fi-amingham. in 1951. The bowling center
will have the name of "Holiday Lanes."
as do most others in General's circuit.
Present plans call for the theatre to feature
the latest and finest in appointments,
including the largest screen in New England.
64x30-feet. covering the entire front
wall of the theatre. The comfort and convenience
of the public have detennined
the design and equipment. President Smith
said.
For example, he pointed out. pushback
se?ting will pemrit patrons to pass between
rows without causing anyone to rise and
staggered seating on an inclined floor will
give an unobstructed view of the screen
from any seat in the theatre.
The air conditioning system has been
engineered to change thermostatically from
cooling to heating as needed and the theatre
structure will be acoustically treated
throughout. Stereophonic hi-fi speakers,
concealed in the walls, surrounding the
auditorium will virtually immerse the audience
in sound.
The Northshore Shopping Center's 8.000-
car free parking area will be available to
patrons at the Cinema. A popular feature
of all General's Shopping Center theatres
is a lobby art gallery, which will be included
in the new Northshore "Cinema." The projection
and sound equipment will represent
the latest develoi>ments from the field
of electronic research and engineering.
The Holiday Lanes bowling center will
be in keeping with General's policy of providing
ten-pin bowling in an atmosphere of
luxury. The new center will be completely
air conditioned and provided with the latest
and finest in automatic equipment. For
the bowler's convenience, there will be a
free nm-sery and civic organizations. Free
instruction, a well stocked pro shop, and
the ultimate in service will be among the
features of the new center.
In addition to featuring a superb dinner
menu for leisure dining enjoyment,
the restam-ant will specialize in shoppers'
luncheons to accommodate the thousands
of visitors to the popular Northshore Shop-
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