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nternational Acclaim Follows Premiere in Paris!
A distinguished array of critics, invited from all comers of the world, attended the
dual premiere at the Ambassade and Richelieu Theatres of this dazzUng Metro-Goldwyn-
Mayer picture. The acclaim was unprecedented. Here are a few excerpts from the
remarkable reviews:
"An entirely new picture packed with
thrills and made with Minnelli's usual
artistry."
—Le Soir {Paris)
"This production has everything to fill
boxoffices all over the world."
—The Bildezeitung {Germany)
"Told with tremendous forthrightness . . .
sequence showing the Four Horsemen
riding through fiery clouds is haunting
. . . Glenn Ford is excellent, Yvette
Mimieux is delicious." —// Messa^gero(i?ome)
"This modern adaptation of the Four
Horsemen is a commendable achievement."—N.
Y. Herald Tribune {Paris Edition)
"A picture
audiences
which has a sure hold on
. . scenes of exquisite beauty
. . . Paris is evoked with a palette of
colors." — // Tempo {Rome)
"Vincente Minnelli who captured Colette's
Paris in 'Gigi' and George Gershwin's
Paris in 'An American In Paris' succeeds
again! The picture is of the utmost
reality " —Corriere Delia Sera {Milan)
A JULIAN BLAUSTEIN Production
directed by VINCENTE MINNELLI
PTHEIAPOCAi:irPSE
starring
GLENN FORD • INGRID THULIN • CHARLES BOYER
lukas • yvette mimieux
LEE J. COBB PAUL HENREID Ml • •
KARL BOEHM- „,-. „., ., ROBERT ARDREY. JOHN GAY- ks JICENTE BLASCO IBANEZ
in
CINEMASCOPE and METROCOLORlffllBSIffl
American Premiere at Loew's Capitol Theatre, Wash.,D. C.-Feb. 8
—And openings soon in cities throughout the world!

':
WILLIAM
HOLDEN
LEO McCAREY'S
SATAN
NEVER
SLEEPS
The crowning
achievement
of the man
who gave you
"Going My Way"
and
"The Bells 01
St.
Mary's"
l» Ik;
Ut fiii.
PRODUCED & DIRECTED B
LEO McCAREY
•
CLAUDE
BINYONardLEO McCAREY PEARL S. BUCK
CINEMaScOPE color by DE LUXE
SATAN NEVER SLEEPS -AND WE DON'T EITHER
Ell
FRANCf
NUYE
IW;?
h: Fri
irlh
Em
)Hi
»: Inti
Here's 20th's wide-awake planning for you:
NATIONAL MAGAZINE ADVERTISING CAMPAIGN in such magazines as McCali
Life, Lool

'
^a^ o/-tAe /Tl&tion ricti^^ i/iduM^
IBLiCl'
fD/NG
l/WG i
vmssii
HE NATIONAL FILM WEEKLY
Publlshtd in Nine Sectional Editions
BEN SHLYEN
itor-in-Chiei and Publisher
ONALD M. MERSEREAU, Associate
Publisher & General Manager
IaTHAN COHEN. .Executive Editor
ISSE SHLYEN. .. .Managing Editor
|jGH FRAZE Field Editor
STEEN Eastern Editor
IfLLIAM HEBERT. .Western Editor
IL. THATCHER. .Equipment Editor
)RRIS SCHLOZMAN Business Mgr.
licalion Offices: 825 Van Dnint Blvd.
:as rily 24. Mn. Naltia^i Cohen. EJ-
Jcs.«(" Ive Kiiitor; Shl>cn, Manadnj
or: MnrrLs Schlozm^m. Business Man-
Field Editor; I. L.
lliiBh
Cher.
Krizc.
Bdllor Tlie Modem Theatre
Ion. Telephone Cllestnut 1-7777.
orial Offices: 1270 Sixth Ave.. Kocker
Center. Ne«- York 20, N. Y. Donald
Mersereau. Associate Publisher &
lieral Manaeer: Al Slfcn. Eastern Edl-
Trlc-plmne COlumbus 6-6370.
ntral Offices: Editorial—920 N. Mlch-
Z Ave.. Chloago 11. 111.. Frances B.
Iclephone superior 7-3972. Adver-
Ing—.'5809 North Lincoln. Louis DIdlcr
I .l.irk Rroderk'k. Telephone LOngbeiCh
J284.
ijtern Offices: Editorial and Film Adver-
Inc—6404 lIoll>^^ood Blvd., Dollywood
Calif. William llebcrt. manager. Teleme
llOllv-wood 5-1186- Fyqulpment and
1-Fllm Advertl.slng—672 S. Lafayette
•k. Us Angeles. C;illf. Bob Wett-
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idon Off'ce: Anthony Oruner. 1 Wood-
Iry Way, f'lnchley. No. 12. Telephone
Islde 6733.
he MODEHN TIIF,ATRE Section Is In-
|dcd In the first l.ssue of each montll.
anla: Jean Mollis, P. 0. B;ii 1695.
my: J. S. Conners. 140 State St.
'lUmore: George Brownln«. 119 B.
:eth St.
ton: Guy Livingston. 80 Boylston,
[Boston, Muss.
itliitle: Blanche Carr, 301 S. Church
lielnnali: Frances ITanford, UNlverslty
1-7180.
land: W. Ward Marsh. Plain Dealer.
mbus: Fred Ocstrelcher, 52% W.
orth Broadway.
[as: Mable (lulnan. 5927 Wlnlon.
rer: Bnice Marshall. 2881 S. Cherry
'•jr.
Moines: Pat Cooney. 2727 49th St.
oil: H. F. Hfves. 906 Foi Theatre
Idg., woodward 2-1144.
ford: Allen M. Wldem. CH 9-8211.
napolls: Norma Oeraghty, 436 N. II-
.Kils St.
sonvllle: Itobert Cornwall, 1199 Bdjeod
Ave.
phis: Null Adams, 707 Spring St.
I: Martha Ijimmus, 622 N.E. 98 St.
Nlchol, l^aukee: Wm. 2251 S. Layton.
mieapolls: Don Lyons. 72 Glenwood.
», Orleans: Mrs. .lack Aiislet. 2268%
81. Claude Ave.
Wioma City: Sara Bnink, 3416 N. Vlrfbila.
laha: Irilng B.ikcr. 6108 Izard St.
idelphia: Al Zurawskl. The Bulletin,
tsburgh: It. F. Kllngensmlth. 516 Jeanelte.
Wilklnsbiirg. Cllurchlll 1-2809.
I
filand. Ore.: Arnold Marks, Journal.
Guy Langley, 388 Sayles
*S;"^,loe & Joan Pollack. 7335
8^.
idiiflc-hiii-ii
*aftsbury. University Oty. PA 5-7181.
t Lake City: II. Pearson. Deseret News.
1 Francisco; Dolores Banisch. 25 Taylor
St.. Oltdway 3-4813; Advertising:
Irrrv Nowell. 417 Market St.. YUkon
2-9537.
I n Canada
nlreal: Room 314. 625 Belmont St..
Jules Larochelle.
John: 43 Waterloo. Sam Babb.
onto: 2675 Bayvlew Ave.. WLlowdale,
"lOnt. W. Gladlsh.
ncouver: 411 Lyric Theatre Bldg. 751
fiGranvllle St.. Jack Droy.
JiUpeg: 93 Albert St., Barney BrooUer.
ember Audit Bureau of Circulations
»nd Class postage paid at Kansas City.
. Sectional Edition. $3.00 per year.
Illligtlonal Edition, $7.60.
E B R U A R Y
I. 80
19 6 2
No. 16
EVER^'
FOR FUTURE MANPOWER
now and then, a motion picture induslrv
executive will arise and show concern
over the industry's need for obtaining the
services of bright young men, with an eye to
developing them into
"executives of the future."
New faces, they say, are as much needed in theatre
management, in distribution and production
posts as they are in pictures. But there appears
to be no concrete program for attracting
such promising young people.
True, some individual
circuits and, perhaps, a home office or
two may list their personnel needs with colleges
when an opening occurs. But that is not enough.
Something like a central point of contact to
which the young people can make their interests
and qualifications known seems to be needed.
From time to time, we receive letters from college
students and others who want to get into
this
business, the most recent of which follows:
"I'm in the dark, and I thought maybe you could
help. .Are there many jobs open for college graduates
in this business? And, if so, what types?
"I'm 20 years old and a junior in college. During the
siminier months and Christinas vacations. I manage a
theatre for an excellent theatre chain in . . . but I
couldn't really plan a future there because of financial
reasons. Not that I expect lots of money, but everything
there is so cut-and-dried that there really isn't
anything to the job except following the pattern set by
the head office— no booking or correspondence, or
anything.
'There's something about this business that gels into
your blood. I'm sure it's not dying, as many people say
it is, but it is going into a new era. People are getting
tired of TV.
"Every lime I read an issue of Boxoffick, which I
have delivered here, I feel more and more sure of the
fact that I want to go into the motion picture industry,
whether it is in the theatres themselves or the film
companies. As it stands now, I am majoring in psychology,
as everyone hopes I am going into peisonnel
work with a department store chain, but I am hoping
that I can find a place for myself with some future in it.
After all, there is no future in doing something you
don't want lo do, is there?
"I woidd appreciate your help."
This is but one of many examples that, in
various ways, show interest on the part of young
people who, it is refreshing to note, see a future
in this business. Like the lad who wrote the
foregoing letter, some have gained experience by
working in theatres during vacation periods;
others have become interested through frequent
attendance, which has given them a feeling that
a job in this business would provide highly interesting
as well as gainful work—and that there
is a good future in it.
Additionally, there has, in the past several
years, been a development of "motion picture
appreciation" clubs, headed by young people
who are genuine movie enthusiasts and who want
to do something to cultivate greater interest in
moviegoing. Local theatremen, some productiondistribution
executives, the Johnston Office, have
extended helpful encouragement to these groups.
This enthusiastic interest, somehow, ought to be
infused with widespread industry interest, for it
can serve, not only in patron-building but as a
source for future manpower that every branch
of this
business needs.
If the energy and vision that it took to build
this industry are to be revitalized, it will be done
through the drive and energy of youth. The
industry's advantages must be made better known
to attract new young people to it; and those
already within its ranks need to be given opportunities
to test their capabilities and incentives
to cause them to remain and grow.
Pioneer's
Pioneer
Members of the Motion Picture Pioneers, Inc.,
are delighted over the election of Herman Robbins
as president of this organization and its
associated Foundation. Mr. Bobbins, who is
chairman of the board of National Screen Service,
might be termed a pioneer's pioneer, having
started in this industry 50 years ago. He has
been a member of the Pioneers organization since
its
founding 23 years ago throughout which he
has taken an active part in its good works and
development. Working on behalf of his fellowmen,
whether within the industry or without, has
been like second nature to Mr. Bobbins, whose
record on behalf of humanitarian causes is second
to none.
Example for
The l'..S.
Ourselves
Travel Service, branch of the Department
of Commerce has announced that it is
going to use short subjects to stir interest on the
part of Europeans to come to the United States
for their vacations. Travelogs already in film
vaults will be the basic source of such material
and producers also will be encouraged to make
new subjects showing interesting views of
American life.
Thus, another "outside" business
takes advantage of the effectiveness of the motion
picture in selling its products or its .services.
Which reminds: whatever happened to the industry's
long talked-about plans of showing a
series of institutional shorts on its own behalf on
its own theatre screens?
\JL^ /%J!uUi^i^^

:
19 RELEASES DUE IN FEBRUARY;
SEASON'S 108 SAME AS 1960-61
15 Features From Majors,
Plus Four Independent
Films Due This Month
By FRANK LEYENDECKER
NEW YORK—With the addition of 15
new features set for release by the nine
major companies, plus two each from Continental
Distributing and the new Pathe-
America, the total number of pictui-es released
during the first six months (September
1961 thi-ough February 1962) will
be 108, exactly the same number as were
released for the same six-month period in
1960-61. In addition there were a dozen
or more from some of the smaller independents,
Filmgroup, Kingsley International
and Governor Films in each sixmonth
period.
DROP BY SOME COMPANIES
However, the 1961-62 total shows a sharp
drop from 20th Century-Fox, which released
only 15 pictm-es during this period,
compared to 24 in the previous six-month
period, while Allied Artists released only
four, compai-ed to nine a year ago. Columbia
Pictures showed a slight drop from 15 pictm-es
in the current six-month period from
18 in the same period a year ago, as did
Universal-International, but the other majors
remained steady, releasing the same
number for this six-month period as they
did in the same period a year ago.
While this period had seven new releases
from Continental Distributing, compared
to only four in the six-month period in
1960-61, this current period also has two
from Pathe-America. two from Showcorporation,
and two from Embassy Pictm-es.
Of the independents, Valiant-Vitalite
has disappeared from the releasing
scene this season.
Broken down by companies, the releases
for FebruaiT 1962 and the number for the
previous five months ore
AMERICAN-INTERNATIONAL P I C-
TURES— "Pi-ematm-e Burial," in color,
starring Ray Milland, Heather Angel and
Hazel Com-t. AIP released four other pictures
from September through January,
two of them in color.
ALLIED ARTISTS—"Ths Bashful Elephant,"
with Molly Mack, Buddy Baer,
Kai Fischer and Helmud Schmid, made in
Geiinany. AA released two other pictm-es
from September through January, both of
them in black-and-white.
'PINOCCHIO' REISSUED
BUENA VISTA—While this company has
no February release, except for the reissue
of the feature-length "Pinocchio," BV had
an October and a December release,
of them in color.
COLUMBIA—"Walk on the
both
Wild Side,"
a Chai'les K. Feldman production, starring
Lam-ence Harvey, Barbara Stanwyck, Anne
Baxter, Jane Fonda and Capucine; "Underwater
City," stan-ing William Lundigan
and Julie Adams, and "The Three Stooges
Meet Hercules," starring the Thi-ee Stooges
Decree Changes Are Still
On the Agenda of ACE
NEW YORK—Despite Herman Levy's indication
that an effort to obtain revisions
in the consent decrees might be futile, it is
understood that the American Congress of
Exhibitors will keep the item on the agenda
for this year.
Levy, general counsel of Theatre Owners
of America, recently analyzed the rejection
of decree changes in antitrust suites
involving the meat packing industry and
pointed out similar aspects of that litiga-
and Vicki Trickett. Columbia released 12
other pictm-es from September thi-ough
January, only three of them in color.
CONTINENTAL—"A View Prom the
Bridge," produced in Brooklyn and Fi-ance,
based on Arthm- Miller's play, starring Raf
Vallone, Maureen Stapleton, Carol Lawrence,
and Morris Carnovsky, and "Never
Let Go," a British picture stan-ing Peter
Sellers, Richard Todd and Elizabeth Se liars.
Continental released four other British pictm-es
and one French-made from September
through January.
MGM— "Light in the Piazza," made in
Italy in color, starring Olivia de Havilland,
Rossano Brazzi, George Hamilton and
Yvette Mimieux, and "All Fall Down," in
color, starring Warren Beatty, Eva Marie
Saint, Karl Maiden and Angela Lansbm-y.
MGM released seven other pictm-es from
September through January, fom- of them
in color.
PARAMOUNT— "Summer and Smoke,"
in Technirama and Technicolor, a Hal
Wallis production, starring Geraldine Page
and Laurence Harvey, and "Siege of Syracuse,"
made in Italy in color, starring Rossano
Brazzi and Tina Louise. Pai-amount
also released seven other pictures fi-om
September through January, three of them
in color.
PATHE-AMERICA—This company has
two February releases, both British-made.
"Victim," starring Dirk Bogarde and Sylvia
Syms, and "Whistle Down the Wind,"
starring Hayley Mills with Bernard Miles.
SHOWCORPORATION—This company
has two fall releases, "Double Bunk," a
British-made comedy with Ian Carmichael
tion and those of the case of United States
vs. Paramount, et al. He expressed the
opinion that the chances for the Dept. of
Justice to grant revisions were remote.
The seeking of changes in the decrees
in the Paramount case has been one of the
objectives of ACE since its inception, but
ACE executives said that a definite plan
must be formulated before asking for government
cooperation. Changing conditions
in the industry will have a bearing on the
natm-e of the request and, as one ACE
spokesman pointed out, industry conditions
today are different from those a year ago.
A request will be made, he said, when "the
time is right."
One of the principal changes will involve
permission for affiliated circuits to produce
pictures, it was said. But it is reported that
the Justice Department does not look
favorably on such a move.
Levy did not make his analysis with any
idea of throwing cold water on any attempt
to revise the decrees, it was learned. He
had received so many letters from exhibitors
asking for data on the decrees that
he sought to clarify certain details by referring
to the litigation of the meat packing
industry.
and Janette Scott, and "Midsummer
Night's Dream," a Polish puppet film made
by Jri Ti-nka, with the voices of Richard
Bm-ton and the Old Vic company.
TWENTIETH
CENTURY-FOX—"Tender
Is the Night," in color and Cinema-
Scope, starring Jennifer Jones, Jason Robards
jr., Joan Fontaine, Tom Ewell and
Jill St. John, and "Swingin' Along," in
color and CinemaScope, starring Tommy
Noonan and Pete Marshall and Barbara
Eden, with Ray Charles and Roger Williams.
20th-Pox released 13 other featm-es
from September thi-ough JanuaiT, nine of
them in color.
UNITED ARTISTS—"Sergeants 3," in
Panavision and Technicolor, stamng Frank
Sinatra, who is also producer, and Dean
Martin, Peter Lawford, Sammy Davis jr.
and Joey Bishop, and "Saintly Sinners,"
with Don Beddoe, Ellen Corby and Stanley
Clements. Prom September through January,
UA also released 20 other pictures,
only three of them in color. This number
Ls a big increase from the ten released dm--
ing this period a year ago.
UNIVERSAL-INTERNATIONAL — The
general release of "Spartacus," in Super-
Technirama, starring Kirk Douglas, Laurence
Olivier, Jean Simmons, Charles
Laughton, Tony Curtis and John Gavin,
is for February. During the September
through January period, U-I released four
other pictures, thi-ee of them large-scale
color pictures.
WARNER BROS.— "A Majority of One,"
in color, starring Rosalind Russell and
Alec Guinness. During the September
thi-ough January period, WB released seven
other pictures, five of these in color.
BOXOFFICE Pebi-uary 5, 1962

8 AA Releases Are Set
For Feb.-July Period
NEW YORK—Allied Artists has set its
national release dates through July 1962.
according to Morey R. Goldstein, vicepresident
and general sales manager.
"The Bashful Elephant," a McGowan
International pictui-e starring Molly Mack
with Helmud Schmid, Kai Fischer and
Buddy Baer, will be released February 4
and "Hitler," a Three Crown production,
starring Richard Basehart with Cordula
Trantow and Maria Emo, will be released
March 11.
The April 22 release, for Easter, will be
"Reprieve," a Millard Kaufman-Ronald
Lubin production starring Ben Gazzara.
Stuart Whitman, Ray Walston, Vincent
Price. Rod Steiger, Broderick Crawford and
Sammy Davis jr., with Dodie Stevens, while
"The Big Wave," produced in Japan by
Stratton Productions and Toho Company,
Ltd., starring Sessue Hayakawa, will be
released April 29.
Albert Zugsmith's "Confessions of an
Opium Eater." starring Vincent Price with
Linda Ho, will be released May 6 and "The
Bridge," produced in Germany by Pono-
Film and starring Jochem Sevcrin viith
Volker Bohnet and Cordula Trantow, will
be released June 3.
"Billy Budd." produced in England by
Peter
Ustinov and Ronald Lubin. starring
Ustinov. Robert Ryan and Melvyn Douglas
and introducing Terence Stamp, will be released
June 24 and Security Pictures' "Day
of the Triffids." made in England in color
and Cinemascope, starring Howard Keel
and Nicole Maurey. will be relea.sed July 8.
FWC to Spend $1,200,000
On Two New Theatres
BEVERLY HILLS—Plans for Fox West
Coast Theatres to spend $1,200,000 on the
construction of a new drive-in theatre in
San Jose and a hardtop theatre in the
San Fernando Valley were revealed by
Eugene V. Klein, president of National
Theatres & Television, parent company.
The new projects, in line with FWC's recently
announced program of expansion,
will have the outdoor theatre located at
Alviso and Brokaw Roads in San Jose. The
drive-in will accommodate 1,100 cars and
will cost approximately $800,000.
The $400,000 indoor house, seating 900,
will be situated at Re-seda and Devonshire
boulevards in Northridge, Calif. Construction
on the theatres will be subject to
usual government approval, it was stated.
Edward Kingsley Is Dead;
Foreign Films Importer
LOS ANGELES — Edward L.
Kingsley,
president of Kingsley International Films
and a leading importer and distributor of
foreign motion pictures, died suddenly
while on a business trip here Januai-y 31.
He was 48 years old. He had been in the
motion picture industry for 30 years, starting
with Paramount where he was the
originator of the "Movie Parade" series.
In 1946. he founded Oxford Films and introduced
the Swedish director Ingmar
Bergman to U.S. audiences, while Kingsley
International was established in 1953. For
the last six years, he had been consultant
for Columbia on European productions.
Judge Rosenman Elected
Chairman of Fox Board
1962 Allied Convention
Dec. 3-5 in
Cleveland
Columbus—Allied States Ass'n will
hold its 1962 convention December 3-5
at the Sheraton-Cleveland Hotel in
Cleveland, Marshall Fine, president,
announced at a meeting: of directors
of Independent Theatre Owners of
Ohio here last week. A meeting of the
national board will precede the membership
sessions.
Fine said he will go to New York
later this month for conferences with
distribution executives on sales practices.
Definite dates for the meetings,
however, have not been set.
The Allied chief praised the film
tradepress for the "excellent coverage"
of the association's recent convention
in Miami Beach. The tradepress luncheon,
he said, was the highlight of the
convention.
$3,005,367 Earned
By Universal in '61
NEW YORK—Consolidated net earnings
from operations of $3,005,367 were reported
by Universal Pictm-es for the fiscal year
ended October 28, after a provision of
$2,460,000 for federal taxes on income.
After dividends on preferred stock, the
net profit amounted to $3.22 per share on
888.390 shares of common stock outstanding,
excluding shares in the treasury as of
October 28.
For the fiscal year ended Oct. 29, 1960,
the company reported consolidated net
earnings from operations of $6,313,357,
after provision of $6,480,000 for federal
taxes, equivalent to $6.92 per share, on
the same number of shares outstanding,
excluding shares in the treasury.
MPAA and TOA Again Will
Stimulate Oscar Interest
NEW YORK—The Motion Picture
Ass'n
of America and Theatre Owners of America
again will join forces to promote public
interest in the forthcoming Academy
Awards and the Oscar telecast. The campaign
will be patterned on the formula of
past years.
Kits will be prepared and will be made
available at cost for $3 each. Company
sales forces in the field and ABC-TV will
cooperate in the project.
Paramount Dividend
NEW YORK—A quarterly dividend of 50
cents per share on Paramount's common
stock has been declared by the board of
directors, payable March 9 to stockholders
of record on February 23.
NEW YORK — Samuel I. Rosenman,
former justice of the New York state Supreme
Court and special counsel to the
President in the Roosevelt and Truman
administrations, was elected chairman of
the board of 20th Century-Pox at a meeting
of directors January 31.
His elevation to the chairmanship brings
to the 20th-Fox organization a man of
notable achievements on both the state and
national levels over a period of four decades.
Rosenman will assume his new role in
the industry April 15, and has agreed to
serve for a minimum of one year. In accepting
the post, however, he emphasized
that his time will continue to be devoted
primarily to the active practice of law, as
the senior partner in the New York law
firm of Rosenman, Colin, Kaye, Petschek
& Freund.
Under the arrangement, Skouras will
continue as president and chief executive
officer, a status he has held for 20 years.
The board chairmanship has remained unfilled
since the death of Wendell Willkie in
October 1944.
Rosenman's election, it was learned, was
by unanimous vote, indicating that he was
the choice of opposing factions within the
directorate itself, Milton Gould and John
Loeb, directors representing financial interests,
who have been critical of recent
20th-Fox operations, were high in their
praise of Rosenman, whom they regard as
a man who could provide constructive service
to the company.
There was no official comment on the
election, but it is believed that Rosenman's
election to the chairmanship will serve as
a step toward avoiding dissension within
the directorate, and have the effect of providing
an able arbiter in resolving any difference
which may arise.
It also was inteipreted as meaning that
there would be no corporate personnel
changes for at least a year, thereby offsetting
rumors that Skouras would become
chairman of the board.
Texas Legislature to Get
An Antiobscenity Bill
AUSTIN, TEX.—Rep. Tom James of Dallas,
sponsor of the bill to stop the showing
of obscene motion pictures in Texas theatres,
has received permission from Gov.
Price Daniel to let the mea.sure go before
the special session of the legislature, now
in progress.
Censorship was not the purpose of his
bill. James said, but it will give local law
enforcement agencies the power to call
exhibitors who show allegedly obscene pictures
before grand juries or courts for a
review. There was no outline of either
fines or penalties, but it was assumed the
bill would include stiff measures in this
respect.
Last year, an obscene literature bill was
passed in the legislature but motion pictures
were excluded in order to win Senate
approval.
BOXOFnCE Febi-uaiT 5, 1962

5
ABC Sunday Night Films
Draw an Allied Warning
COLUMBUS — Directors of Independent
Theatre Owners of Ohio, meeting here
Januai-y 30, alerted Ohio exhibitors on
plans of the ABC television network to telecast
a series of United Artists features in
prime Sunday night time. The films will
be shown in the 8:30 to 10:30 p.m. (EST)
slot, with the fii-st scheduled April 8 and
the last September 16.
The directors said that some of the pictures
in the package were released as late
as 1960, although preliminary announcements
by ABC indicate that none is later
than 1957.
Exhibitors were urged to check UA bookings
so that theatres would not play any of
the TV-dated features. Directors said they
believe prints of some of the pictures are
still at UA exchanges.
The ABC network is a division of AB-PT,
operator of the largest circuit of theatres
in the United States. Thus, by acquiring
the UA features and scheduling them for
Sunday night progi-ams. the company is
pitting its TV division against the theatre
division for viewing time.
The ITOO board, in addition to the
action taken on the UA film package,
pledged support of the Ohio group in the
Spyros P. Skouras anniversai-y drive being
conducted by 20th Century-Fox. It was
announced that Allied's group insurance
plan for theatre owners and employes will
go into effect March 1, with enrollment to
take place in February.
Government Drops Suit
Over UA TV Film Buy
NEW YORK—An antitrust suit of several
years standing against United Ai'tists and
United Artists Associated. UA's TV sales
division, originally aimed at preventing
acquisition by the companies of feature
films for television, has been dismissed at
the request of the Department of Justice.
The government told Judge David N.
Edelstein of federal court, who signed the
dismissal papers, that conditions in the industry
had changed since the suit was
instituted. The action was intended to halt
acquisition of feature films from the
Warner Bros, and RKO libraries, on the
grounds that the sales would limit competition
in distribution of motion pictures to
television. Methods of selling have changed
since then, the court was informed, and
acquisition of the Warner and RKO films
no longer constitutes a monopoly threat.
The suit was dismissed "without prejudice,"
which means that it can be reinstated
later on.
Parade Handling 'A Public Affair'
was completed
LOS ANGELES—A deal
with Girard-Lewis Productions for the distribution
by Parade Releasing Organization
of "A Public Affair," produced by Bernard
Girard and Robert Lewis. The picture
treating with criminal pressures in state
politics stars Myron McCormick, Edward
Binns, HanT Carey jr., and features Jacqueline
Loughery. PRO has set "A Public
Affair" for March release.
Admissions
Up 36 Million;
Gross Hits $1485,336,000
New York—Attendance at U.S. motion
picture theatres in 1961 increased
by 36 million, to reach 2,165,000,000,
Sindlinger & Co., analysts, reported
this week. If the country had not been
hit by severe weather conditions last
February, the rise would have included
another 25 million patrons.
The figure Included 157,000,000 free
admissions, mostly at drive-ins. The
remaining patrons, however, paid $1,-
485,336,000 for their movie entertainment—about
30 million more than a
year ago.
A shortage of top quality features in
November and December kept the industry
from reaching a predicted SI.
billion gross, Sindlinger & Co. said.
Paid adult admissions at indoor theatres
ran about 5 to 3 over drive-ins,
the prevailing ratio over a five-year
period. However, adult attendance at
drive-ins exceeded that at indoor
houses for four months in a row, June
through September, the first year in
which this has happened.
Sees Ohio Court Decision
As Weapon Vs. Censors
COLUMBUS, OHIO—The recent decision
of the Ohio Supreme Comt in "The Lovers"
case provides an effective weapon in fighting
city or state censorship, according to
Ken Prickett, executive secretaiT of the
Independent Theatre Owners of Ohio, in
a bulletin issued to exhibitors.
The opinion "definitely proves that the
public is duly protected by present laws
and that there is no need for censorship
which not only would take away the rights
of the individual but could also represent
considerable expense, which after all would
ultimately be borne by the exhibitor,"
Prickett said.
Ohio does not have a film censorship
law, a 1914 statute having been ruled unconstitutional
several years ago. As a result,
prosecution of "The Lovers" showing
was carried out under the state's antiobscenity
and police-power laws. Prickett thus
points out that such legislation, in effect
in most states, satisfactorily protects the
public against the showing of obscene motion
pictui'es.
Nearly Half of 325 Films
For Oscar Race in Color
HOLLYWOOD—A survey of films released
during 1961 disclosed that almost
half of the 325 feature-length motion pictures
eligible for Oscars this year were
filmed in color. A total of 151 was in color
and 174 in black-and-white, with 171 produced
by American companies and 154 by
foreign firms.
Slembler Will Speak
At Show-A-Rama
KANSAS CITY—John Stembler, president
of the Theatre Owners of America,
will be one of the top speakers at Show-
A-Rama, scheduled for March 6-8 at Hotel
Continental. The amiual motion picture
merchandising convention is under the
sponsorship of United Theatre Owners of
the Heart of America.
Other notables who will appear on the
program will be Elmer Rhoden, chairman
of the board of directors of Commonwealth
Theatres and former president of National
Theatres & Television; Glenn Norris, sales
manager for 20th Century -Fox; Martin
Moskowitz, assistant sales manager for
20th-Fox; Robert Selig, vice-president of
National Theatres & Television. Spyros
Skouras, president of 20th Century-Fox,
will be the keynote speaker as announced
last week in Boxoffice. Skouras will be
followed by Dr. Herbert Ti'ue and Fred
Klemp, specialists in the art of selling and
developing campaigns.
Selig will open the second morning at a
breakfast session with the presentation of
"Stars of Tomorrow" and "May Time Is
Movie Time." Following him will be eight
of the region's top showmen presenting
custom-tailored campaigns for pictures
that will be coming to the theatres in the
next three to fom- months.
Concessions will be discussed on the
third day at a session headed by Russell
Fifer, executive secretary of the National
Concessionau-es of America committee.
Paul Ricketts, theatre owner of Ness City.
Holyrood and Wheatland, Kas., will lead
a small-town business clinic.
An attendance of nearly 800 is expected.
Norris Cresswell, executive secretaiT, reports
that over 70 per cent of the exhibit
booth space has been contracted. Reservations
for rooms are urged to be made early.
Disneyland to Music Hall
Stage for Easter Show
NEW YORK—Walt Disney will move
some of his Disneyland attractions to the
Radio City Music Hall stage during the
Easter period in conjunction with the showing
of Disney's "Moon Pilot."
The program, to be titled "Disneyland,
U.S.A.,
' will present for the first time on
any stage some of the most vivid aspects
of the famous amusement center. Disney
and his staff are devising stage and scenic
effects especially for the Music Hall production
which will be staged and directed
by Leon Leonidoff.
Approximately 40 of the Disney characters
will join the Music Hall company of
Rockettes, including Mickey Mouse, Pluto,
Pinnochio, Snow White and the Seven
Dwarfs.
New Elvis Film for MGM
Is Fred Kohner Comedy
HOLLYWOOD—The initial picture under
Elvis Presley's new four-picture MGM contract
will be "Mister, Will You MaiTy Me?"
a romantic comedy to be produced by Jack
Cummings.
Presley is scheduled to report to the studio
this summer for the new photoplay,
based on a novel by Fred Kohner, author
of "Gidget."
8
BOXOFFICE February 5, 1962

THE VIEW IS SO GREAT IT'S MAKING
HISTORY AT 2 NEW YORK THEATRES!
ON THE EAST SIDE SUTTON ON THE WEST SIDE iDEIVIILLE
AVIEVtfFROMTHE BRIDGE
of the best opening days in the history of the house
has appeal beyond the so-called ''art"
LIMITED ENGAGEMENT
opened at the East Side SUTTON THEATRE to one
Because we felt that this unique film
audiences, and because of the tremendous overflow
crowds, we decided to play the picture concurrently on the West Side-at Broadway's DeMille
Theatre
The rest is history in the making. The figures below prove the fantastic pull of ''A
View From The Bridge' -a motion picture that promises to give the entire industry a red-hot
view of success!
^ •
.holiday week m m«»
«M m the hisfory of the theatrel)
"THIS IS A GREAT MOTION PICTURE!"
-Winslen.N. y. Post
"COMPELLING... so absolute and
authentic that actuality seems
to pulsate on the screen."
-Crowther, N. Y. Times
"**•*"
(Highest Rating)
—Dorothy Masters, Daily News
A View From The Bridge' is
the first strong American
film of 1962 and may
well remain one of
the year's best."
— BecKey, Herald Tribune
"EXTRAORDINARY!"
— Zunser, Cue Mogoz/ne
from
CONTINENTAL
llTTAWRINQ
AND INTRODUCING
RAF VALLONE MAUREEN STAPLETON CAROL LAWRENCE
Screenplay NORMAN ROSTEN
- ProaucedbyPAULGRAETZ
'^PvP.PJ.^ «^i^£'.'^QXAt5^ r-»- i J t, oinMirN/^iT^ii'^crT a continental distributing inc release
tZ-MIN o

Texas Drive-In
Conclave
Gets Governor's Boost
DALLAS—In honor of the tenth aiiniversary
of the Texas Drive-In Theatre
Owners Ass'n, Gov.
the day's activities with Alexander Film
Co., Victor Cornelius and Filmack Ti-ailer
Corp.
A breakfast, sponsored by American International
Pictures, will officially open
the convention February 14. Dm-ing the
two days of meetings, outdoor exhibitors
will hear a variety of talks and discussions
on management and operational
pix)blems, the merchandising of pictures
for the drive-in, care of projection equip-
Price Daniel has, by
proclamation, designated
the week of
February 11-17 as
Drive-In Theatre
Week. The association
will hold its annual
convention February
ink
R. E. Davis
13-15 in the ment and improved opei-ation of the con-
Statler Hilton Hotel cessions department.
here.
The Presidential dinner will bring the
The Texas unit is convention to a close February 15, with the
the only exclusive Coca-Cola Co. as host.
drive-in theatre owners
association in the country, and the
only exhibitor organization In Texas.
Texas COMPO represents all segments of
the motion picture industry.
R. E. Davis, president, reported this week
that the tradeshow will be the most extensive
yet held by the association, and that
advance registration indicates the best attendance
to date. Exhibitors from many films and now is operating pix)fitably seven
switched to selected foreign and other
sections of the country are expected to
attend.
John Stembler, president of Theatre
Owners of America, will speak at the convention,
marking the first official appearance
of a TOA official before the association
since it became affiliated with the
national organization.
upgrading of programming in our theatres.
With the growing enthusiasm in art
The board of directors will meet February
13, and the tradeshow will be open films, we decided to try a new policy at
from 9 a.m. to 5 p.m. the opening day, but the Roxy. The response has been good, and
there will be no business meetings of the I plan to continue with movies which make
association itself. A cocktail party will end operation profitable."
Judge Backs PCA
Select Movies for
HOLLYWOOD—Full support to a plea
by Production Code administrator Geoffrey
M. Shurlock at a PTA meeting that
parents select the movies their children see
was given by Judge Robert Gardner, veteran
Orange County juvenile com-t judge,
who declai-ed himself in "deathly fear of
censorship."
Judge Gardner told 700 parents at the
Anaheim meeting that he never heard of
any juvenile in his com-t who became delinquent
because of movies.
Panelists at the session on "Modern
Movies," moderated by the judge at John
C. Fremont Junior High School and attended
by parents from 49 schools in the
were Shurlock, Philip Dunne, pro-
district,
ducer-director-writer: Harold Wyatt, Pox
Theatres executive, and actor Don DeFore.
Said Judge Gai'dner, "It is the responsibility
of parents to see that their
children don't go to objectionable movies,
and also to instill enough character in
them so that if they are exposed to anything
immoral they can i-oll with the
punch."
Asked if there is any statistical evidence
Art, Specialized Features
Take Theatre Out of Red
CHICAGO—The Roxy Theatre in subui'ban
Benvyn, which was down to weekends-only
operation and losing money,
days a week. Among its bookings have
been "La Dolce Vita," good at the boxoffice.
It brought frowns from a small section
of the Bei-wyn public.
Jean Schoenstadt, executive of the
Schoenstadt circuit, had this to say: "I've
been giving a great deal of thought to the
Plea That Parents
Children to See
to prove movies lead to an increase in
juvenile crime, Judge Gardner repUed that,
whUe anything might be said to lead to delinquency,
he could not say that a single
case in his court was caused by the movies.
Shurlock explained that the Code
"doesn't tell a producer what material he
shall pick but, rather, once chosen, how
he shall treat it." He said the industry opposes
classification of films by the industry
and asked pai'ents to "use yom- own
judgment to be sm-e your children don't
go to pictm-es they don't understand or
aren't matm-e enough to see." He stressed
that parents have many ways to find out
whether movies are adult fare or for young
people, among them the PTA Magazine,
which rates movies for them.
Wyatt urged the audience to adopt a
policy of "sponsorship, not censorship" and
to support films they like by patronage
and word of mouth.
Dunne and DeFore discussed the part of
the actor and producer in making good
movies and supported Wyatt's plea that,
if parents want more family-type pictm-es,
they will have to support them.
UA Names Gene Jacobs
Southern Division Head
NEW YORK — Gene Jacobs, United
Ai-tists Des Moines branch manager, has
been promoted to southern division man-
Gene Jacobs
John Dugan
ager by James R. Velde, vice-president in
charge of domestic sales. The southern division
will include the Jacksonville,
Charlotte, Atlanta, New Orleans, Memphis
and St. Louis branches. Dallas is now in
the western division, which is managed by
Al Fitter.
Jacobs, who will have his headquarters in
New York, joined United Artists in May
1960 as sales manager of the Pittsbm-gh
branch. He was named manager of the
Omaha office before being made Des
Moines branch head. Before being associated
with United Artists, Jacobs was
with Paramount Pictures for 23 years in
various sales posts.
Replacing Jacobs as Des Moines branch
manager will be John Dugan, formerly sales
manager of UA's Omaha office. Dugan
joined the company two years ago as a
salesman in the St. Louis office and was
appointed Omaha sales manager last September.
It also was announced that George
Heiber, Toronto branch manager, will supervise
all other branches in Canada. He
succeeds Charles S. Chaplin who recently
resigned. Heiber has been with UA since
1937, starting as an office boy at the exchange
he now heads.
Expanded Report Is Due
On Orderly Releasing
NEW YORK—The next "Report From
Hollywood," which Edward L. Hyman compiles
and publishes in the interest of a more
orderly distribution of quahty product, will
be in an expanded form, more elaborate in
design, and offer greater detail on upcoming
films.
Hyman, vice-president of American
Broadcasting-Paramomit Theatres, who
has led the campaign on orderly releasing,
was scheduled to be in Hollywood this week
to meet with studio executives, screen
recent product, and collect data for his
report. He expects to have the report ready
in March, when he will release it at a
meeting with the tradepress. About 3,000
copies will be published for distribution to
exhibitors.
In addition to the major distributors, the
issue will provide release information on
product from Continental, Astor, Embassy
and Showcorporation. The book will be
printed in eight colors and will provide
greater detail on feature product than ever.
Schedules of the distributors will be published
from February through the summer
of 1962, and beyond as far as this infomiation
is available.
10 BOXOFFICE Pebmai-y 5, 1962

• nine
here,
-
Trans-Lux Will Invest
S2,800,000 in Projects
NEW YORK— Investments totaling a
record $2,800,000 in major entertainment
projects in 1962 will
"E?' be made by Trans-
Lux Corp., it was announced
last week by
^"" '"^'^.^
A Richard Brandt,
^ president of the company's
entertainment
division, at a press
^k
^^^M V ^-
jf^^^^
^^^^B * \ ^^^M ^^^J
conference.
Foui° separate
^^^^^^ H^^^H ma-
^^'
^^^^^^ I^E3
branches the
^^^^^K ^^^^H company — Theatres,
^^BB^^"^^ Independent D i s-
Richard Brandt tributing, Television,
and Television Affiliates
Corp. iTACi —will participate actively
in Traixs-Lux's "Power Pi-ogram for 1962,"
Brandt said.
The erection of a new theatre, to be
known as the Tians-Lux East, will be one
of the major projects, Thomas E. Rodgers,
T-L vice-president, reported. The theatre,
under construction at 58th street and
Third avenue, will have 600 seats and is
expected to be completed this fall at a cost
of more than $500,000. Architect Drew Eberson
is the designer.
The company now operates ten theatres
of them fii-st run and one newsreel
house I
in Boston, Philadelphia,
Washington and Detroit. Rodgers said that
Trans-Lux hopes to acquire or build other
theatres in major cities.
Trans-Lux Distributing will launch its
"most ambitious program," Ed R. Svigals,
vice-president of that branch, reported.
Thi-ee major films being prepared for release
in 1962 are "HoiTor Hotel" from England,
"La Morte de Belle" from France,
and "A Stranger Knocks" from Denmark.
He said that T-L has achieved a depth of
distribution in areas that had heretofore
not accepted a foreign film, mainly in the
southern and midwestern states. For T-L's
current release, "The Head," he forecasts
a distributor's gross of $750,000 from a
minimum of 5,000 theatres. He said expenditui'es
on promotion of releases would
be increased.
Operations of Television Affiliates Corp.
were summed up for the past six months
by Robert Weisberg, TAC vice-president,
and its 1962 library of 100 programs announced.
About $1,750,000 will be invested
in the production of new programs for 1962
and 1963, Richard Carlton, Trans-Lux
Television vice-president, reported.
Norman Taurog to Direct
Third Presley Feature
HOLLYWOOD—For the third time,
Norman Taurog will handle director chores
on an Elvis Presley picture, with announcement
that he has been signed by producer
Hal Wallis to helm "Gumbo Ya-Ya," romantic
comedy with music to be filmed in
New Orleans this spring.
The assignment reunites the star-producer-director
trio which made Paramount's
"Blue Hawaii" and "G.I. Blues."
Taurog heads an advance unit which
left Hollywood to scout locations in New
Orleans and several Gulf Coast settings.
"Gumbo Ya-Ya" was scripted by Edward
Anhalt from a story by Allen Weiss.
ST.
o:;;;>x«WM;>;>«j:>v:;:^
PAUUTES BET ON FUTURE OF NEIGHBORHOOD HOUSE
Find Novel Way to Play Top Feature
At Time When Patron Wants to See It
ST. PAUL—Chailes and Sheldon Rubenstein,
operators of the neighborhood Faust
Theatre here, believe they have solved a
problem facing many exhibitors—patron
complaints that the picture they want to
see on a double bill is always scheduled at
an inconvenient hour.
The Faust is located in an area which is
in a state of transition. A freeway is
slicing the district in two. Many families
are moving out, and the area's redevelopment
program is yet to get under way. As
a result, the Rubensteins are out to attract
patronage from other St. Paul neighborhoods.
a
"We have instituted what we think is
unique policy," Sheldon Rubenstein says.
"We offer three attractions for 49 cents.
We play only the top attractions, after
they have been played off by most other
theatres in towTi. One thing we noted, as I
am sure other theatremen also have, is that
many prospective moviegoers don't make
up their minds to see a certain film until,
ordinarily, it has been completely played
off in town."
"So, we have adopted this p>olicy. We
change our program twice a week, so in
Lewis Ginsburg Sets New
Film Distributing Co.
NEW YORK — Lewis S. Ginsburg,
fonnerly with United Artists in New England,
has formed Vid-Ex Film distributing
Corp. for the distribution of feature films,
short subjects and cartoons to both theatrical
and television outlets.
Ginsburg recently returned from a three
month business trip abroad where he acquired
the rights to a group of 16 features
for theatrical release and 34 featui'es for
television. Among the pictui'es for theatres
will be a three-hour version of "The Count
of Monte Cristo," plus a variety of others.
Ginsburg said that he and his associates
had formed an international producing and
releasing organization which will produce
features and handle sales for theatres and
television stations in the United States
and foreign markets.
King-Size Promotion Kit
For Cinerama's 'West'
LOS ANGELES—A king-size publicitypromotion
kit is being prepared by MGM
Studios for distribution to Cinerama theatres
throughout the world in advance of
openings of "How the West Was Won."
throughout the film's engagements here
MGM says it will be "the largest" kit of its
kind ever assembled for a motion picture.
Feature material, photographs, tie-up
material, film strips, study guides and
similar promotion tolls are being put together
to maintain the picture campaign
through the balance of 1962, through 1963
and into 1964 in anticipation of long runs
for the hard-ticket attraction Supplemental
material will be provided periodically
and abroad.
the course of seven days we have offered
six films. Starting times always are published
in our ads. Some of our patrons
come for all three films. Others select the
picture they want to see, and then leave.
A picture that is shown late—about 10 p.m.
—one week may be brought back in a
month and scheduled first—about 7 p.m.
Three weeks later, it may be the middle
feature. One thing we make certain—no
film brought back is ever shown in the
same time slot it had occupied earlier. This
gives every patron a chance to catch the
picture he wants to see at an hour most
convenient for him.
Despite the problems created by a changing
neighborhood, the Rubensteins are so
certain that the right kind of policies will
pay off at the boxoffice that they have just
spent $25,000 updating their theatre. The
950-seat auditorium has been redecorated
as has the lobby. New lighting fLxtui-es
were installed, chairs reupholstered, and
a new screen added. Keeping a theatre
attractive and showing pictures at a time
slot most convenient for patrons, to the
Rubensteins, is a two-way policy of keeping
the neighborhood theatre healthy.
Sam Katzman Starting
'Don't Knock the Twist'
HOLLYWOOD — A sequel to "Twist
Around the Clock" is being prepared by
Sam Katzman titled "Don't Knock the
Twist," which will star Chubby Checker.
The film, for Columbia release, was slated
to roll this week.
Katzman has signed Oscar Rudolph, who
directed "Clock," to return to guide the
new featm-e, and James B. Gordon, who
scripted the former, has also written the
screenplay for the new musical.
In the cast with Checker will be Lois
January, Paul Sullivan and 'Viola Harris.
Columbia Pictures' contract with Katzman
's Pour Leaf Clover Productions has
been revised, whereby the producer will
make four films for the company instead
of the two originally called for under a
recent agreement. In addition to the recently
completed "Twist Around the Clock,"
and "Don't Knock the Twist," Katzman
also will make "Broken Lariat" and an untitled
vehicle.
Signed to topline the "Twist" were Lang
Jeffries, Mari Blanchard and Georgine
Darcy, plus Gene Chandler, the Deauvilles,
Tol Avery and 24 twist dancers.
70 Dates for "Light in Piazza'
NEW YORK—MGM set more than 70
engagements for "Light in the Piazza" following
its west coast opening January 31.
The picture will open at the "Victoria and
Trans-Lux 85th Street Theatres Pebruai-y
7. Other key city bookings include: the
Stillman Theatre, Cleveland; Mid-City, St.
Louis; Tower East, Salt Lake City: 'Visulite,
Charlotte; Palace, Cincinnati; 5th Avenue,
Seattle; Palace, Dallas, and the Penn, Pittsburgh.
BOXOFFICE February 5. 1962 II

Dayton Exhibitor Uses a New Approach
Teaches Theatre Etiquette Painlessly;
Finds It Solves Problem of Vandalism
DAYTON, OHIO—Children can be made
to behave quietly and courteously at Saturday
matinees and other times. This has
been proven by S. T. Vradelis, owner and
co-manager with his wife of the New Salem
Ave. Theatre here. Vradelis' accomplishments
were cited recently in an article in
the Colonel White High School Courier by
Susan Stonrock, who pointed out that in
eight years of theatre ownership he had
accomplished the seemingly impossible.
"Witness a scene from a typical Saturday
matinee at the New Salem," the article
stated. "In walk flocks of children, ranging
in age from eight to 12. They are neatly
dressed, they are quiet and well
mannered, they do not throw candy wrappers
on the floor, neither do they slash
seats nor mark the walls.
"What bit of sorcery has Mr. Vradelis
used to bring this about?"
Quoting Vradelis:
"Now and then I give the children a
short lectm-e before the film starts. Maybe
I tell them a little about the picture and
what it should mean to them. Then I ask
them not to put their feet on the backs of
the seats because other yomigsters going in
and out might rub against the backs and
get their clothes dii'ty. Since their parents
pay their way to the show, it isn't fair to
make them pay di-y cleaning bills, too.
"I also try to show them that if they talk
to their friends dming a movie, their voices
rise above the sound coming from the loud
speakers. This distm-bs others."
Vradelis expressed the opinion that children
would learn correct behavior if they
were encouraged. The children obey him.
but, he said, that not always was the case.
When he first bought the theatre, he had
just as much trouble with seat-slashers as
any other theatre owner. Through patience
and a lot of hard work he finally eliminated
the problem.
"Now I just keep adding new rules to
meet any new situation," he said.
Vradelis said he selected the most highly
approved films for his childi'en's matinees.
He said that according to the Greeks,
drama is philosophy in action and that he
beUeved children could miderstand such
philosophy if it were presented to them in
high quality motion pictures. He makes his
selections from ratings by national organizations
but he gives the kids a voice, too.
He often chooses five or six serials and lets
the children decide which one they would
want to see next.
And his policies are paying off.
Menasche Named Assistant
To Bernard Gates at AA
NEW YORK—Richard Menasche has
been named executive assistant to Bernard
J. Gates, vice-president and general sales
manager of Allied Artists International
Corp.
Menasche was with Columbia Pictures
International for many years, serving as
supervisor for the Middle East, manager for
Belgium and continental sales executive in
Paris. He also headed the Paramount
office in Belgium.
MAKES HIS IMPRESSION—Charlton
Heston, left, is the 139th film personality
to have his hand and footprints
placed in the concrete of the
forecourt of world-famous Grauman's
Chinese Theatre in Hollywood. At the
right is Eugene V. Klein, president of
National Theatres & Television, Inc.,
who vvitnessd the event.
Maris and Mantle Sign
Columbia Film Pacts
NEW YORK—Amid good
natured jibes
by sports writers and fellow baseball greats,
Roger Maris and Mickey Mantle signed
their contracts with Columbia Pictures to
star in "Safe at Home" during ceremonies
at Toots Shor's restaurant on January 26.
The picture will go into production at
the New York Yankees' training camp in
Port Lauderdale, Fla., on February 13 and
will be ready for release about the time
that the baseball season opens in April.
Frank Scott, who represents the two
homerun sluggers in their commercial
enterprises, said that the pair received a
combined advance of $50,000 and will receive
25 per cent of the net. The picture
will be produced by Tom Naud and Mitchell
J. Hamilburg. Walter Doniger will direct.
"Safe at Home" is the story of a Little
League player who attempts to obtain the
support of Mantle and Maris for his team.
Trans-Lux Stock Dividend
NEW YORK—The board of
directors of
Trans-Lux Corp. has declared a five per
cent stock dividend, payable April 2 to
stockholders of record March 5, according
to Percival E. Furber, board chairman.
Buddy Hackett, Micke-y Rooney Cast
HOLLYWOOD — Buddy Hackett and
Mickey Rooney have been added to the cast
of "It's a Mad, Mad, Mad World," Stanley
Kramer comedy blueprinted to roll May
15 for United Artists.
4 Regional Sales Meetings
Scheduled by Warners
NEW YORK—Four regional sales meetings
will be held by Warner Bros, in February,
the first of which opened at the
Drake Hotel in New York on February 1
and 2. Jules Lapidus heads the eastern division.
The meetings, which respectively will
bring together key sales personnel from
the eastern, southern, central and western
divisions, will be headed by Charles Boasberg,
general sales manager, and Bernard
G. Goodman, distribution vice-president.
All 31 domestic branches will participate.
The southern division, managed by W.
O. Williamson, will convene at the Roosevelt
Hotel in New Orleans February 6, 7.
Ed Williamson's central division will meet
at the Sheraton Hotel in Dallas February
8, 9 and the final western division, headed
by Grover Livingston, will hold its session
at the Ambassador Hotel in Los Angeles
February 12, 13.
Larry Leshansky, coordinator of field
sales activities, and Ralph lannuzzi, head
of the playdate department, will participate
in the four- meetings.
Branch managers attending the eastern
conference will be H. L. Gaines, Albany;
William Kumins, Boston; A. Kolinski, Buffalo;
Angelo Lombard!, New Haven; Al
Blumberg, New York; William G. Mansell,
Philadelphia, and Ben Bache, Washington.
The southern division meeting will be
attended by Can-oil Ogburn, Atlanta; R. E.
Heffner, Charlotte; A. Duren, Cincinnati;
C. A. Blakely, Indianapolis; J. B. Tomlinson,
Jacksonville; R. C. Borg, Kansas City;
Jeff Williams, Memphis; Luke Conner,
New Orleans, and Hall Walsh, St. Louis.
Central division branch managers will be
R. H. Dunbar, Chicago; H. C. Vogelpohl,
Dallas; J. S. Young, Des Moines; J. Kaitz,
Milwaukee; M. B. Adcock, Minneapolis,
and Don Tullius, Oklahoma City, plus R.
Hirz, Omaha booking office.
The western group will consist of William
Twig, Cleveland; Donald Urquhart,
Denver; H. J. Morris, Detroit; J. Sarfaty,
Los Angeles; William Lange, Pittsburgh;
M. F. Keller, Portland; Keith Pack, Salt
Lake City; Al Grubstick, San Francisco,
and J. W. Spear, Seattle.
To Use Shorts to Spur
Travel in United States
NEW YORK—The United States Travel
Service branch of the Dept. of Commerce
will use short subjects which present
interesting views of American life and
areas to stimulate travel by Europeans to
the United States.
Ben Butterfield, sales promotion dii'ectoi
of the USTS, met here Monday i29) with
the short subjects representatives of the
member companies of the Motion Pictm-e
Ass'n of America to explore the various
sources of material. The government, Butterfield
said, would buy prints of American
travelogs for presentation in foreign countries.
Producers also would be encom-aged
to make new subjects for which the domestic
rights would be retained by the
companies and the foreign rights used for
stimulating travel to this country.
The USTS has been active in attracting
European tourists and the first influx is
expected this summer. The service believes
the motion pictm'es can contribute a great
deal to the program, Butterfield said.
12 BOXOFFICE February 5, 1962

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BETWEEN THE LINES
By AL STEEN
Kid Show Hassle
"THE need for a suitable product for children's
Saturday morning shows or
matinees has been a topic for discussion at
recent exhibitor conventions and is a top
topic on the agenda of the American Congress
of Exhibitors. But from all indications,
distribution and exhibition are not
seeing eye-to-eye on the matter; in fact,
they seem to be far apart.
At the recent meeting of ACE's executive
committee, it was reported that "progress"
was being made in creating a kiddie
show project but. since then, there have
been munnurs to the effect that the
progress if any, had been stymied. Both
sides have been extremely cagey in their
comments on the status of the situation but
it appears to boil down to a case where
ACE got a flat rejection from the major
companies on a plan to provide the
needed film for the Saturday shows.
The Children's Film Librai-y of the Motion
Picture Ass'n of America suspended
operations about five years ago and ACE
has been trying to reestablish it. It is said
that the film companies are not opposed to
supplying kid fare, per se. but they want
the showings to be restricted to morning
programs. The companies figure, it is reported,
that afternoon shows will eat into
the grosses of regularly booked pictures.
The MPAA, it is said, is willing to serve
as a consultant on the issue and will provide
information as to what is available for
the special shows but, apparently, it doesn't
want to take on the chore as a project.
Several ACE members have been outspoken
in their disagreement with the alleged
MPAA policy and the distributors'
reluctance to cooperate. It was loimored
last week that "something is going to pop."
Just what form the "popping" will take
was not clarified, but some sort of action
is on the horizon.
A Pay TV Slant
H somewhat radical viewpoint on the
matter of pay television was expressed
by an independent exhibitor the other day.
"If you use any of this in your publication."
he said, "don't identify me. I'd be
crucified."
It is this man's opinion that exhibition
should stop trying to fight pay-as-you-see
TV. If production and distribution executives
believe that pay TV is inevitable, as
many of them often have said, then let
them find out for themselves whether the
medium can be a "convenient" success or
a financial success or both, he said.
The exhibitor pointed out that the various
anti-pay TV committees had been insisting
that the home theatre could not be
successful, that it was an idle dream on
the part of the promoters. If the opponents
of the system are so sure that the public
will not accept it, then why spend money
to fight something that is going to die anyway?
he asked. On the other hand, if the
innovation is inevitable, it's another reason
why exhibitors should save their money and
not contribute to a hopeless cause, he
added.
"I, for one," he said, "cannot see how pay
television can be a commercial success. But
let the big boys find that out for themselves.
It will be their loss. And yet, some
of the best brains in the industry are willing
to pour millions into the venture. Maybe
they know something that we don't. In
that case, maybe some of us should try to
get in on the ground floor."
In the early days of radio, theatres were
adversely affected by the stay-at-homes,
he continued, but that situation leveled
off. Television was a blow, too, but that
also is finding its level, the theatreman asserted.
He expressed admiration for the
zest and devotion of the anti-pay TV committees
and the hard-hitting tactics of
Phil Harling, the chaiiTnan, but, he asked,
"Isn't he hitting his head up against a
stone wall?"
He conceded the fact that the danger to
theatres might be in the early experimental
stages of pay television in this country
while the "thing" is a novelty. Then he
remarked that when talking pictures made
their appearance, the legitimate theatre
was thrown almost on the ropes. Today,
any hit play has the SRO sign out. The
legitimate theatre fans deserted their
favorite form of amusement for a while in
order to get a thrill from pictures that
talked and had sound, but they soon were
trooping back to the stage plays or dividing
their time between the two media.
While the exhibitor quoted in the foregoing
may reflect the opinions of other exhibitors,
we doubt very much if even they
would be willing to take the risk inherent
in what he advocates. Just because some
think that pay TV is "inevitable" is no
more reason to give way to it than to let a
third world war get started just because
some people contend it will come eventually.
•
A Combination Hit
THE combination of Columbia's "Three
Stooges Meet Hercules" and "Twist
Around the Clock" in approximately 100
theatres in the New York City area grossed
more than $500,000 in five days. That
sounds like just plain, cold statistics but
there is more to it than meets the eye. as
the saying goes. Here was a combo that
did not. to be frank, garner rave, overboard
reviews, but the success of the engagements
must be credited to Harry Mandel and his
staff at RKO Theatres who spearheaded
the campaign for theatres, also, in the
Randforce and Skouras circuits. Granted,
the Stooges in person appeared in 29 of
the 100 theatres but business was tops in
all the houses.
The exact figures were not in at press
time, but in the first three days of the fiveday
engagement, the picture pulled just a
few dollars less than $400,000 and it had
two days to go. On Sunday, some theatres
were turning people away before noon.
As one Columbia executive said, it just
goes to prove what can be done when
theatres exert a little extra energy, eagerness
and enthusiasm.
Feldman Sees 'Wild Side'
As New 'Break-Through'
NE'W YORK—"'Walk on the 'Wild Side"
will be as much of a "break-through" as
"Streetcar Named Desire" was in 1950, producer
Charles K. Feldman said here during
promotion conferences with Columbia Pictures
executives. In explanation, Feldman
said that when he contemplated the production
of "Streetcar," he was told it never
could be made and that it would be condemned
by the chuixh and the Production
Code Administration if he did make it.
Feldman went ahead and, by using good
taste, the picture met with no problems
and was a success. It paved the way for
other provocative films, he said. When he
purchased the film rights to Nelson Algren's
novel, "Walk on the Wild Side," he
again was told a picture could not be made
from the contents because of its brothel
locale, a lesbian character and a madame.
But he insisted again that any subject
could be handled if done in good taste. He
predicts the picture will represent another
"break-through" which will permit producers
to make other provocative films.
Being both a producer and a talent agent,
Feldman is interested in developing new
talent and is strong for giving newcomers
an opportunity to show their merits. Both
Jane Fonda and Capucine are in greater
demand for roles since being starred in
"Walk on the Wild Side," even though the
picture is yet to be released, according to
Feldman. He said he would use new faces
for important roles in all his future pictui-es
because new talent must be developed.
Feldman does not believe performers are
overpaid if they can make successes of weak
properties. He said he was the first to arrange
deals for $750,000 against ten per
cent of the gross for such clients as John
Wayne and William Holden because they
were worth it.
Feldman's next film will be "Fair Game."
which he vfill start in the summer for Columbia
release.
Samuel Friedman New UA
National Publicity Director
NEW YORK—Samuel J. Fi'iedman is the
new national publicity director of United
Artists. He has succeeded Mort Nathanson
who recently resigned to become publicity
chief of Embassy Pictures.
Friedman recently completed a special
assignment for United Artists on "West
Side Story" and previously was associated
with Cecil B. DeMille's "The Ten Commandments"
and the initial roadshow
campaigns on "The Bridge on the River
Kwai."
W. H. Schneider to Direct
Bronston Advertising
NEW YORK—William H. Schneider has
been retained by Samuel Bronston to direct
all advertising activities for forthcoming
Bronston productions. Ralph Wheelwright,
vice-president of Samuel Bronston
Pi'oductions, said that Schneider would
start immediately on the creation of campaigns
for "55 Days at Peking" and "The
Fall of the Roman Empire." Schneider,
who created the "El Cid" campaign, recently
resigned as executive vice-president
of Donahue Sz, Coe to devote his full
time to such projects.
14
BOXOFHCE February 5, 1962

HOW TO WIN NEW PATRONS
And Cultivate
the Movie-Going Habit
TAKE ADVANTAGE .
. . of the growing
photoplay-discussion movement in the schools. Use these
low-priced Study Guides designed to develop photoplay
appreciation by students and their
families.
PHOTOPLAY GUIDE
WEST SIDE
STORY
EVERY SCHOOL ... in your vicinity will be
grateful to you for a supply of these beautifully illustrated,
authentic guides to the appreciation of selected motion
pictures to help build community interest in them.
6x9, 16 or 20 pages.)
(Size
REACH THE HOMES ... of your area
through your teachers and students by supplying these
guides to all classes in drama, literature and history. Let
students take the booklets home for their parents and
family members to
read.
HERE'S WHAT TO DO
1. Determine the number of Study Guides you require
to get the fullest coverage oi all your schools. Use
the order form below, allowing sufficient time for delivery
and distribution.
2. Contact school Audio-Visual Directors and Principals
for distribution of the Study Guides for classroom
discussion.
Natalie Wood as "Muria"
Guide Prepared by
Hardy R. Finch
Chairman, English Department
Greenwich (Conn.) High Schnol
Single copies, 30c each
50 to 99, 15c eo. 100 to 999, 10c eo. 1000 or more, 5c eo.
Study Guides Are Also Available On
"CIMARRON"
"THE SUNDOWNERS"
"SUNRISE AT CAMPOBELLO"
"RAINTREE COUNTY"
"FRIENDLY PERSUASION"
"HUNCHBACK OF NOTRE DAME"
To:
THE NATIONAL COUNCIL OF TEACHERS OF ENGLISH
508 S. Sixth St., Champaign, III.
SEND copies of the illustrated Study Guide on
USE THIS ORDER BLANK
Theatre
(name of
picture)
Playdate.
Check or money order must accompany order
Please advise how to ship. Allow 7 days
for rail express and parcel post, 2 days
Street Address
Town
Signature of Manager
State
for air express.
Ship Via D Air Express D Rail Express D Parcel Post
BOXOFFICE February 5, 1962 15

'V^MfcwMd ^efi^yit
By WILLIAM HEBERT
Studios Chart 13 Films for February;
Five Are From Independent Units
Production in cinemaville picked up for
the month of February, with 13 photoplays
slated to go before the cameras at the various
studios. The total represents an increase
of three films over the previous
month's schedule, albeit two of the featm-es
announced are holdovers—those vehicles
listed as possible January starters but
which failed to go before the cameras as
planned.
Leading the field in number of productions
blueprinted to roll are the independent
companies, with five projected pictui'es
listed by as many filmmakers. Universal-
International tops the major studios with
three films on the drawing boards. One
pictme each was slated to roll by American
International Pictures. Columbia, Paramount.
20th-Fox and Warner Bros.
By studios, following are the possible
February starters:
AMERICAN INTERNATIONAL
"Survival." An original screenplay dealing
with an American family which tries
to protect itself from gangs of teenagers
who take over the counti-y following a nuclear
bomb drop. In widescreen, the stars
are Ray Milland. Jean Hagen and Prankie
Avalon. Producers. Lou Rusoff. Arnold
Houghland. Director. Ray Milland.
COLUMBIA
"Safe at Home!" A warm, family-type
story treating with situations that arise
when members of the family meet N. Y.
Yankee stars. Stars Mickey Mantle. Roger
Maris. Producers, Tom Naud and Mitchell
J. Hamilburg. Walter Doniger will direct.
INDEPENDENTS
"Captain Sinbad." Adventure-action
yarn about the experiences of Captain Sinbad.
To be lensed in Munich in Technicolor
by the King Bros. Stars Guy Williams,
Heidi Bruehl, John Ci-awford. Pedro Armendariz.
Producers. Prank and Mauiice
King. Director, Byron Haskin. In Technicolor.
"A Child's Game." A little boy returns
from hell to seek a playmate in this Ivanhoe
International Production to be released by
Parallel Films. In HoiTorscope and color.
No stars set. Pi-oducer, Richard Bernstein.
Director. Gabriel de Caesar.
"Facio and the Gay Lady." To be lensed
in the Philippines by B. B. Productions. No
story or cast has been revealed to date.
Producer, Bruce Baxter. Director, Bruce
Bilson.
"Gray Horde." A Diamond Delta production,
it's a science-fiction yarn. Stars
Johnny Pop. Producer, Richard Christian.
Director, Don Laiffer.
"Wounds of Hunger." To be shot in
Mexico in Panavision and Eastman Color,
the story deals with bullfighting. Stars
Tony Anthony, Brud Talbot. Producer, Allen
Klein. Director, Saul Swimmer.
PARAMOUNT
"My Six Loves." A musical comedy star
adopts six children orphaned when their
parents are killed in an automobile accident.
Stars Debbie Reynolds. Producer,
Gant Gaither. Director, Gower Champion.
20TH CENTURY-FOX
"Five Weeks in a Balloon." An adventure-comedy
based on Jules Verne's first
novel about the initial flight of a freeflying
balloon over Africa in 1865. Stars
Fabian, Peter Lorre, Barbara Eden. Producer-director,
Irwin Allen. In color and
Cinemascope.
UNIVERSAL-INTERNATIONAL
"If a Man Answers." Comedy dealing
with a freelance photographer who marries
one of his models, and what happens as a
result of his woi'k with his other beautiful
models. Stars Sandra Dee, Bobby Darin.
Micheline Piesle. Pi'oducer, Ross Hunter.
Director. Henry Levin.
"To Kill a Mockingbird." Based on the
best selling novel about racial prejudice in
a small southern town as seen through the
eyes of three children, aged 7 to 10. and
the effect on them when one of the tots'
father defends a Negro accused of raping
a white girl. Stars Gregory Peck, Philip
Alford. Mary Badham. Producer. Alan
Pakula. Director, Robert Mulligan.
"The Ugly American." Unlike the book
on which this is based, the American ambassador
will be depicted as a hard-work-
TO STAR AND DIRECT—Ray Milland
is interviewed beneath portrait
marking his 1945 Oscar Award in
Beverly Hills' Brown Derby Restaurant.
Milland, who stars in American International's
"The Premature Burial,"
set for release this month, starts work
this month in another AIF production,
"Survival," which he also will direct.
ing, well-meaning man, who is trying his
best to do a good job in a small South
Asian counti-y. Stars Marlon Brando,
Sandra Church, Eiji Okada, Pat Hingle.
Producer-director, George Englund.
WARNER BROS.
"Critic's Choice." Backgrounded in
modern-day New York, the story deals with
a theatre critic and his family. Stars Bob
Hope. Lucille Ball. Pi'oducer, Frank P.
Rosenberg. Director not set.
"Days of Wine and Roses." Treats with
a woman alcoholic, who is depicted through
various stages—yomig girl. wife, mother,
and eventual lush. Stars Jack Lemmon.
Lee Remick, Stanley Sober. Pi-oducer, Martin
Manulis. Director, Blake Edwards.
'55 Days at Peking' Reunites
Three Tl Cid' Principals
A pact which reunites three of the principals
in the cun-ently successful "El Cid,"
was signed by Charlton Heston. who will
star for Samuel Bronston in the latter's
production of "55 Days at Peking," from
the original screenplay by Philip Yordan.
Nicholas Ray, who directed "King of Kings"
for Bronston. will helm the new production.
Present plans call for a preproduction
start on the multimillion dollar Technicolor
film on location in Bangkok and Hong
Kong in May, with principal photogi'aphy
slated for July in Spain.
The major reason for the split schedule
is Heston's prior commitment to Columbia
to topline "Diamond Head," blueprinted
to roll in Hawaii March 15.
"55 Days in Peking" deals with the Boxer
Rebellion which centered around the International
Settlement at Peking. China
at the tm-n of the century. Heston portrays
an American Marine Corps major who led
the defense of the settlement.
Aboard Ship Screenings Set
For 'Magic Voyage of Sinbad'
Aboard ship screenings of Filmgroup's
"The Magic 'Voyage of Sinbad" have been
announced by company president Roger
Corman, who disclosed the prerelease showings
will be held in key harbors ringing
the country.
In addition to screening the color spectacle
on ships in ocean harbors. Corman
said lake and river ports in Chicago. Milwaukee.
Detroit. Buffalo. Cleveland, Duluth.
St. Louis and Memphis also would be
used. Invited to go on "The Magic 'Voyage
of Sinbad" will be exhibitors in the port
areas, travel agency representatives and
other civic groups.
Yul Brynner to Star in 'Ashiya'
For United Artists Release
Harold Hecht has secured Yul Brynner
to star in "Ashiya," tentatively scheduled
for a May start in Japan. The yarn, based
on the book, "Plight Fixjm Ashiya," by
Elliot Arnold, recounts the heroism of the
Air-Sea Rescue Service.
"Ashiya" will precede another Hecht-
Brynner project, "Atatm-k," now planned
to roll in early 1963, both films for United
Artists release. Meanwhile, Brymier has
just completed his costaiTing role opposite
Tony Curtis in Hecht's "Taras Bulba," for
Columbia.
16 BOXOFFICE Febi-uary 5, 1962

Ziv-UA. Inc., to Distribute
Own TV Product Abroad
NEW YORK—For the first time. Ziv-
United Artists, Inc., will distribute its own
television product abroad, having terminated
its franchise agreement with International
Television Programs, Inc., which
has been handling Ziv-UA programs in the
foreign market since 1953.
Manny Reiner, who has been vice-president
of United Ai-tists Associated since
October 1960, has been named vice-president
in charge of foreign operations of
Ziv-UA. He will launch immediately selling
campaigns in foreign markets on "Keyhole,"
"King of Diamonds," "Everglades"
and "Ripcord."
Reiner has appointed Herbert R. Banquer
as continental sales manager with
headquarters in Paris. Ira D. Beck has
been placed in charge of Latin American
sales, with offices in Mexico City, and John
C. Hierlihy has been named foreign sales
coordinator in New York. Dorothy L. Martin
will be in charge of the contract department.
British Exhibitors Ail-Out
In Fight of Pay Television
LONDON—British theatremen will go all
the w^ay in fighting subscription television
in England.
The first move in the all-out campaign
wall be the publication of a pamphlet, "The
Danger of Cash Register Television," by
the Cinematograph Exhibitors Ass'n—^the
CEA—to be distributed to members of
Parliament and active members of the
House of Lords. The publication will be
ready sometime this month.
The exhibitors believe that they have a
better chance of halting pay TV now than
they would have some time ago, in view
of the experience televiewers have had with
the commercial Independent network.
A principal argument will be that pay TV
will serve as "another inflationary factor,"
at a time when the nation's economy is
beset with enough problems as it is.
Zeeman Moves to Col.-Int'l
As a Vice-President
NEW YORK—Bernard E. Zeeman, assistant
treasurer of Columbia Pictures, has
been transferred to Columbia Pictm-es
International as a vice-president and treasurer.
With his return to the international
company, with which he served prior to
1960, Zeeman will be concerned exclusively
with activity in foreign distribution, working
closely with Mo Rothman, executive
vice-president of the international subsidiary.
He will relinquish his former duties.
Zeeman has been with Columbia for more
than 25 years.
Confirm Merger Reports
NEW YORK—Reports that Paramount
Films of Italy and Lux Films of Rome were
studying the feasibility of a merger of their
activities in Italy were confirmed here last
week by James E. Perkins, president of
Paramount International Films, and in
Rome by Renato Gualino, executive vicepresident
of Lux Films. No further details
were given.
^andcM ^e^liont
gIG changes were announced last week
in the composition of BLC, the amalgamation
between British Lion Films and Columbia
Pictures. Victor Hoare, managing
Victor Hoare
director of Lion International,
responsible
for all British
Lion's overseas sales,
has been appointed
managing director of
BLC, and David
K i n g s 1 e y and
Kenneth Hargreaves,
who were joint managing
directors of the
company, have resigned.
Kingsley continues
to act as chairman
and managing
director of British Lion, but Hargreaves
has also resigned his managing directorship
of Columbia Pictures and his other Columbia
directorships. The changes come
into effect as of March 2.
It also was announced that, with the
appointment of Hoare to the new post,
several other executive personnel changes
have been made in the management of Lion
International, the overseas sales arm of
British Lion. Michael Bromhead, who has
been representing the company in the
United States, with headquarters in New
York, will return to London to become
general manager of Lion International, and
Sidney Safir, European manager, will become
sales manager.
Bromhead's place in the United States
will be taken by Garry Dartness who has
served the company in the Far East. These
changes also will become effective March 2.
Six films, costing between them nearly
£1,500,000, are to be made by Hammer Productions
in 1962. This was disclosed by
James Carreras, chief of Hammer, before
leaving for the States. The Carreras statement
declared: "We have been making anything
from eight to ten pictures a year.
But now, to meet changing conditions, and
with the absolute necessity of concentrating
on the world market, Anthony Hinds,
Michael Carreras and their associates at
Bray Studios will make a total of six films
—four for round-the-world release by Columbia,
and two by Universal-International.
We have long-term contracts
with both companies."
Hammer will kick off theii- new program
in May with two "gimmick" thrillers. First
"
will be "The Old Dark House. It will be
made by Hammer in association with
William Castle. And the script for it has
been written by Ray Russell, who wrote
"Psycho" for Alfred Hitchcock. "The Old
Dark House" was written as a novel by
J. B. Priestley in the late '20s under the
title of "Benighted." Casting of the Hammer-Castle
version will start when Castle
arrrives in London next month for discussions
with producer Anthony Hinds and
James Carreras.
Also starting in May will be "Maniac,"
from an original story and screenplay by
Jimmy Sangster who will also produce it.
It will be filmed partly on location in the
By ANTHONY GRUNER
story's setting—the Provence area of
France. "Maniac" will be followed by "One
More River," an adaptation of Beverly
Cross' extraordinary play about mutiny
aboard a British cargo ship in African
waters. It will be produced by Michael
Carreras. After that. Hammer plans to
make "Quatermass and the Pit," author
Nigel Kneale's terrifying exercise in
science-fiction horror. All these will be
made for Columbia.
Before leaving on his American visit,
Carreras said that he had not decided what
the next two subjects would be for Universal-International.
He said, " 'The Old
Dark House' is the only 'pure' shocker on
our 1962 list. But it is more than likely
that Universal-International will want us
to make at least one hornfic for them. In
any case, we have oui- eyes on a niunber of
spine-tinglers which would suit om- book
very well.
The point to remember is that routine
horror productions are out. Audiences are
no longer interested in horror for horror's
sake alone. But give them a macabre piece
with a startling gimmick, something excitingly
new and imaginative, and they'll be
ready to start queuing at the crack of
dawn."
An astonishing boxoffice record has been
sustained by "The Yomig Ones," the Associated
British Elstree Production stan-ing
Cliff Richard. Already breaking all records
on the ABC circuit, the British musical has
now been booked to play the third or
national release from March 12. On ABC,
the film has even overtaken some of the
grosses made by "Hercules Unchained," one
of the all-time boxoffice hits enjoyed by
ABC circuit. On prerelease, "The Young
Ones" has held over for two, three and even
four weeks in no fewer than 31 situations.
It is believed to be the first British film to
be transferred from one circuit to another
after it has completed its run on a firstrun.
"The Young Ones" is filmed in Cinema-
Scope and Technicolor, with Sidney J.
Furie directing and Kenneth Harper as producer.
* * *
Comedian Tony Hancock announced last
week the formation of his own production
company which will be responsible for producing
a minimum of foiu' films in association
with Associated British Picture
Corp. He has completed one film for that
company, "The Rebel" (U.S. title "Call Me
a Genius"). Now, as a result of a new deal
signed between himself and J. R. Wallis,
head of Elstree Studios, the new agreement
supersedes his previous contract with
the corporation under which he was committed
to make several films on a starring
only basis.
First film to be produced by Hancock's
new company will be "Punch and Judy,"
an original stoi-y written by himself in
collaboration with Philip Oakes. It will
enter production in mid-March, and calls
for a location at an English coastal resort
to be followed by interior shooting at
Elstree.
BOXOFFICE February 5, 1962 17

—.
I president.
Edele,
1
Proposed N.J. Law
Defines 'Obscenity'
TRENTON, N. J.—A new bill
containing
a definition of obscenity—designed to put
teeth into New Jei-sey's anti-smut laws
has been introduced in the state ^assembly
by Mildred B. Hughesi D..
i
Union County
The bill and a companion measure
authorizing coui-t injunctions against distributors
of obscene material were recommended
for immediate passage.
Mrs. Hughes' measm-e is designed to fill
a gap in the anti-smut laws. She said
there has never been a formal definition
of obscenity to guide state law enforcement
officials.
The definition, as offered in her bill, is
based on a U. S. Supreme Court decision
written by Associate Justice William J.
Brennan in the Roth case, in which a gi-oup
of California news distributors unsuccessfully
appealed from a lower court conviction.
Mrs. Hughes described it as "the classic
definition."
"
It defines obscenity according to "contemporary
community standards," she said.
that which to the
The definition is . . .
average person, applying contemporary
community standards, when considered as
a whole has as its dominant theme or purpose
an appeal to prurient interests."
The companion bill provides the state's
courts with the power to issue a temporary
injunction against objectionable material.
This bill provides that the person, firm
or corporation under such a restraint,
however, would be entitled to a trial within
one day after being enjoined.
It also provides that a judgment be
rendered by the court as promptly as
possible after the conclusion of the trial.
A lack of a definition of obscenity is the
"heart of the problem confronting the
state." Mrs. Hughes said.
She said state laws need this definition
to reflect and implement the standards of
the majority of the people. At the same
time, the definition is not to violate the
freedoms of expression and press guaranteed
in the federal and state constitutions.
Drops Obscenity Charges
In Classic Arts Display
WILLOW GROVE, PA.—Justice of the
Peace John C. Bready of Upper Morelaiid
Township has dismissed charges that the
Willow Grove Art Cinema was displaying
obscene posters in violation of a local
ordinance.
Judge Bready also remitted a $100 fine
and costs levied against the defendants,
theatre owner Melvin J. Fox and his manager,
Jay Ayrton.
Judge Bready admitted that the township
ordinance failed to set up a legally
recognized standard for judging obscenity
and called on the township commissioner
to amend a section of the law "so that it
will serve as a proper weapon in proper
circumstances."
The theatre, located at York and Davisville
roads, had been cited for displaying
posters to advertise the picture, "Forbidden
Paradise." The posters were replicas of
three classic paintings.
Board of Regents Upholds
Ruling on 'Connection
Deneau Joins Reade
As Vice-President
NEW YORK—Sidney G. Deneau, who resigned
recently as vice-president and assistant
general sales
manager
r?
of Paramount
Film Distributing
Corp., has joined
t he Walter Reade
Organization as vice-
He w^ i 1
, serve in an executive
^L ^. capacity and will
^^^k '^|V^|g^ supervise the film
booking
^^^^^ li^^^
and buying
^^^^^L ^^^K
the
^^^^^^^I^^K function now being
Sidney G. Deneau performed by Walter
Reade jr. and Sheldon
Gunsberg. vice-president and executive
assistant. Deneau also will serve on the
executive committee of the parent company.
Reade, in announcing Deneau's affiliatian,
said that Deneau's varied background
in the industry would prove invaluable in
the company's expansion plans and would
free himself and Gmisberg to implement
the expansion plans.
Walter Reade, Inc., operates a circuit of
theatres in New York and New Jersey and
is the parent company of Continental Distributing,
Inc. It also has interests in
vending, real estate and allied fields. The
Reade company recently announced its
merger with Sterling Television Co.
Industry Upsurge Reason
For Comerford Purchase
JOHNSON CITY, N.Y.—An upsurge in
the motion picture business was given as a
principal reason for the recent purchase by
Comerford Theatres of the local Enjoy
Theatre, a 1,100-seat house.
"We have not made any definite plans
for opening the theatre because we are
presently involved in renovating others,"
said R. W. Matthews, vice-president of the
"We will have to make a suiTey be-
circuit.
fore we can start work on the Enjoy, after
which we will be able to announce a date
when we will open it."
The circuit is well acquainted with the
Enjoy, having leased it for nearly 30 years
prior to May 31, 1960, from its owner, Mrs.
Lloyd E. Sweet, when the Comerford decided
not to renew the lease. The theatre
had been unused except for presentation of
a single stage play, since Comerford
dropped the lease.
New Post for Edele
"
NEW YORK—D. J. "Bud
southern
division manager of United Artists, has
been appointed New York metropolitan
manager and will supervise the company's
operations in Albany. New Haven and New
York. John Turner will continue as branch
manager in New York.
ALBANY—The State Board of Regents
last week upheld the ruling of the State
Education Department's motion picture
division in i-efusing to license "The Connection"
because it is "obscene." The Regents
next will consider an appeal of the
Italian-made "Ladies of the Evening." Decision
on this probably will not be made
until the March 22 session.
AN APPEAL IS
EXPECTED
It is believed the three-page ruling on
"The Connection" will be appealed to the
courts by attorney Ephraim London. "The
Connection" is released by Films Around
The World. Louis M. Pesce. MPD director,
wrote Harold Wicsenthal, Films
Around the World, Inc., ordering the elimination
of certain language and a still shot
of a nude woman with her buttocks toward
the camera, as "obscene." The Regents said
a word, a common Anglo-Saxon word for
human waste, is used in the film 90 times
as a name for a narcotic.
"The statute gives the Regents no power
to limit motion pictiu-es to particular audiences."
the board ruled. "When a picture
is licensed by the Regents, the owner is
entitled to present to any audience on any
occasion, and mider penal law in this state
it isn't subject to further review by local
police. The Regents have no power to restrict
the audience to adults or children
or to males or females. In considering what
may be obscene, the Regents must give
consideration to the audience as a whole,
including very young, adolescent and old,
irrespective of sex or age."
The board rejected the producer's arguments
that "scenes or language, legally
available in printed fonn, may, with equal
legality, be utilized in the motion picture.
Representative events and use of language
by the motion picture on the screen isn't
at all the same as in the printed book. In
printed form it might be possible to
describe an act of Intercourse with such
restraint as to escape the charge of obscenity.
Certainly, there are dozens of
books now in circulation which attempt to
The presentation of the same scenes
do so.
by chai'acters on the screen cannot escape
the charge of pornography."
ON THE USE OF WORDS
The Regents state "the same situation
exists, with use of so-called four-letter
words. Nothing is gained by claiming that
the word has been slangily applied to a
certain fomi of narcotics and that in the
course of this pictm-e. it may sometimes
have been used in this sense. The use of
this word wouldn't be the same or have the
same effect upon audiences as the use of
the synonym."
The Supreme Com-t has determined
"sex" and "obscenity" aren't synonymous.
The Regents also believe the teiTn "obscene"
ha.s other connotations than those
ascribed to sex. They also think "depiction
of excretion by human beings is obscene."
and believe "utilization of words descriptive
of such an act is in the same category
and obscene."
BOXOFFICE :: Febmary 5, 1962 E-1

——
View From the Bridge' Is Smash at Two BROADWAY
Theatres; Two-a-Day Films Hold Up
NEW YORK—The big
news among the
Broadway first nins was "A View Prom
the Bridge," the Continental release, which
garnered rave reviews and long waiting
lines at the east Sutton Theatre with the
result that Walter Reade brought it into
the Times Square DeMille Theatre, starting
Friday i26i, where it also did smash
business in its first week, almost equal to
the two-a-day business for "Spartacus"
last year. Another art house film, "La
Notte Brava," also did well in its opening
week at the Noraiandie and also at the
Rialto, long the home of sex-ploitation
pictures.
Best of the many holdovers was "A Majority
of One," in its thu-d good week at
Radio City Music Hall, where a fourth
week stai-ted Thui-sday (1); "One, Two,
Three," better in its sixth week at the
Astor than in the preceding week, and
"Tender Is the Night," in its second week
at both the Paramomat in Times Square
and the east side Plaza.
Two of the foui- two-a-day films again
were absolute capacity, "West Side Story,"
in its 15th week at the Rivoli, and "Judgment
at Nuremberg." in its sixth week at
the Palace. The two others, "King of
Kings," in its 16th week at Loew's State,
and "El Cld," in its seventh week at the
Warner, were strong in the evenings but
fell off in the matinees.
Most of the other holdovers were down,
particularly "Pocketful of Miracles," in
its sixth week at the Victoria and the east
side Trans-Lux 52nd Street, and "The Roman
Spring of Mrs. Stone," in its fifth
week at the Capitol and the east side
Trans-Lux 85th Street, and both will be
replaced by new films early in February.
"The Innocents" completed five good weeks
at the Criterion and the east side 72nd
Street, and was replaced Friday (2) by
"Sail a Crooked Ship."
Still leading the art house films was
"Murder She Said," which was strong in
its fourth week at the Bai'onet; "La Belle
Americaine." in its fifth good week at the
Paris, and "La Dolce Vita," again strong
in its seventh week of moveover at the
Embassy. Astor's thi-ee-a-day film, "Les
Liaisons Dangereuses," quietly closed Sunday
(281 at Hem-y Miller's after a sixweek
run.
(Average Is 100)
Astor One, Two, Three (UA), 6th wk 150
Baronet Murder She Soid (MGM), 4th wk. ..180
H
U

I
advertising chief, was in New York for
homeoffice talks. * * • John Murphy, px-
vice-president of Loew's Theatres,
and Arthur Tolchin. assistant to the president,
went to Jacksonville to check Loew's
proF>erties. • * * Robert Rich, vice-president
and general sales manager of Seven
I Arts Associated, returned from Chicago.
i ecutive
institutions.
• • Pi-oducer-director Jules
Dassin was in town for UA confabs on
"Phaedi-a," which he recently completed
in Paris. • • • Clark Ramsay, MGM studio
Anthony Quinn, who completed "Requiem
for a Heavyweight" in Manhattan
for David Susskind and Columbia Pictures
,
release, left for Spain to rejoin Sam Spiegel's
"Lawrence of Ai-abia" company on location
there. * • • Annette Vadim. one of
the French stars of "Les Liaisons Dangereuses,"
is here from Rome and Steve
McQueen, star of Paramount's forthcoming
"Hell Is for Heroes." came in from
London for a week of publicity on the picture.
* • Here from the west coast came
the Three Stooges to make a series of personal
appearances for Columbia's "The
Three Stooges Meet Hercules" at RKO
circuit and other neighborhood houses.
1
Max E. Youngstein. executive vice-president
of Cinerama, became a grandfather
Monday i22) when a baby girl. Rachel,
was born to his daughter. Mrs. Helen
Verno. Paul Baise. advertising-publicity
man for Continental Distributing, is the
proud father of a son. Steven, born to Mrs.
Baise at Riverview Hospital January 20.
* • * Robert S. Schwartz, Universal home
office publicist, was married Sunday 28
>
to Arlene Kampfer at Temple Emanuel.
* * * Jerome M. Evans. Universal eastern
promotion manager, went to Miami for
meetings with Florida State promotion executives
on the opening of "Lover Come
Back" on February 8. * * * Martin Moskowitz.
20th Century-Fox assistant general
sales manager, is back from Detroit
after meetings with area exhibitoi-s on upcoming
product.
w
Salvatore Billitteri. east coast production
head of American International, got
back from Rome after a two-month stay
to supervise the dubbing and editing of two
films. "Wan'iors 5" and "The Mutineers,"
both AIP 1962 releases. Also back from
Euix)pe are Glenn Ford and Yvette Mimieux.
two of the stars of MGM's "The
Four Horsemen of the Apocalypse." who
attended the world premiere in Paris, and
Francis M. Winikus, fonner United Artists
European executive. * * * Maurice Silverstein,
first vice-president of MGM International,
left for London, Paris and Rome
and Robert H. O'Brien, executive vicepresident
of MGM, went to London to
meet with Lawrence Bachman and other
MGM executives at the London studios
and in Em-ope.
Stan Vanderbeek, experimental filmmaker
whose 7-minute shoi't, "A La Mode,"
recently played the Beekman Theatre, has
completed a "No Smoking" trailer commissioned
by the program director of the
Bleecker Street Cinema, where it resulted
in a 75 per cent decrease in illegal smoking
there. • • • Milton Goldstein, foreign sales
manager for Samuel Bronston. left on a
globe-circling trip January 30 on behalf of
forthcoming engagements of "El Cid." His
first stop was Madrid. * • • MoiTis Lefko,
BOXOFFICE :: February 5, 1962
AT
VIEW FROM THE BRIDGE' PREMIERE—Among those attending the
gala premiere of Continental's "A View From the Bridge at the Sutton Theatre
"
Monday evening iJan. 22) were, left to right, Walter Reade jr., chairman of the
board of Continental Distributing, Inc.; Carl Peppercorn, vice-president in charge
of sales; Sidney Lumet, the film's director; Irving Wormser, president of
Continental, and Arthur Miller, author of the play.
in charge of "King of Kings" sales, left to
attend regional sales conferences in Los
Angeles and San Francisco. * • * B. G.
Kranze. vice-president of Cinerama. Inc..
also went to Los Angeles for business conferences,
as did Saul Cooper, Paramount's
newly appointed national publicity coordinator,
his first studio visit in his new
executive post.
9
Joan Fontaine. Zsa Zsa Gabor. Gloria
Swanson. Paul Newman and Joanne Woodward.
Hugh O'Brian, Linda Christian, and
Zachary Scott were among the film celebrities
who sailed on the Leonardo da 'Vinci
for Europe Friday f2K * * * Charles H.
Schneer. who is producing "Jason and the
Golden Fleece" for Columbia in London,
flew in Saturday '3) for a series of product
conferences with home office and studio
executives. Nancy Kovack, star of Schneer's
picture, also got in from Europe after completing
her role.
TOA's Al Floersheimer vacationing in the
Virgin Islands. * » • Bon Ami Film Distributing
Corp. has joined the Independent
Film Importers & Distributors of America.
* * *
Walter B. J. Mitchell jr. has been
appointed the official contact of Dell
Publi-shing Co. for the purchase of motion
picture properties for publication in the
RECEIVES HIGH HONOR—William
J. German, left, head of W. J. German,
Inc., is given plaque by Leo Jaffe of
Columbia Pictures on behalf of the
Federation of Jewish Philanthropies,
citing him for "his inspiration, vision
and compassion for his fellowman."
A highly respected veteran in the motion
picture industry, German has been
an active participant in numerous
charitable enterprises.
Dell paperbacks. * * * Scale models of the
new Cinema 1 and Cinema 11. twin Rugoff
theatres now in construction at 60th St.
and Third Ave., are on display in the lobby
of the Sutton Theatre and will be moved
periodically to other Rugoff theatres.
Al Sherman, publicist and writer, is
writing a history of the motion picture art
theatre in the United States. He is looking
for early film programs, anecdotes by
veterans in the field and other memorabilia.
He can be contacted at 890 West End Ave.,
New York 25.
w
James R. Velde, United Artists vice-president
in charge of domestic sales, and Al
Fitter, western division manager, left for
Florida January 31 for Dallas to discuss
distribution plans with exhibitors and sales
personnel. * * * Orville Crouch, southern
division manager for Loew's Theatres, is
in Miami to discuss general operations with
the managers of Loew's Riviera and 107th
Street Theatres.
* * * Morton A. Spring,
president of MGM International, left
Saturday ^31 for a visit to various European
capitals on the release and promotion
of "The Four Horsemen of the Apocalypse."
Prom Copenhagen, Spring will fly to Tokyo,
then to Singapore and, finally, Australia.
* * *
Stuart Millar and Lawrence Turman,
who will produce "The Lonely Stase." starving
Judv Garland, in England this spring,
ipft for London Thursday Hi to complete
ore-production work.
pa
Paul Ford left for Hollywood January 29
for his featured comedy role in Hal Wallis'
"Who's Got the Action?" and Walter
Matthau. costarred with Julie Hanis in the
Broadway hit. "A Shot in the Dark." is
taking a six-week leave of absence to fly
to Hollywood for the top gangster role in
the same picture for Paramount release.
• * *
Lee Remick also headed for the west
coast to begin her starring role in Warner
Bros.' "Days of Wine and Roses." opposite
Jack Lemmon. Back from the coast is
Martin Gabel, after completing his role in
MGM-TV's new mystei-y series. "Hercule
Poii'ot." * * * Polly Bergen is in New York
for ten days of promotion on "Cape Fear."
the Universal-International film for May
release: to appear on the Telephone Hour
on NBC-TV and to promote her new book.
"The Polly Bergen Book of Beauty. Fashion
and Charm," quite a busy schedule.
E-3

. . Herb
. . 'Wayne
. .
ALBANY
'£he MGM staff and all Pilmrow were
plunged into grief by news Januai-y
30 of the death, at her home in suburban
Colonie, of Mrs. Margaret M. Hildreth,
MGM cashier. She had not been in
the best of health at various times since
the summer, but had worked as late as
January 8. The efficient, friendly, kindly
and fine-appearing Margaret waged a valiant
struggle to overcome, in recent weeks,
a sapping illness, being a patient in St.
Peter's Hospital for a time. She was believed
to be about 50. Manager Ralph
Ripps, who with his secretai-y, Mrs. Catherine
Shea, visited Mjrs. Hildi-eth in the hospital,
led the eulogies. The Metro group
appeared close to tears, as they spoke of
Mrs. Hildreth's 15 years of service. She
started as a contract clerk and stenotypist,
advancing steadily. George Thornton,
Catskill Mt. exhibitor, spoke for the
theatremen. Funeral services were Thursday
morning ( 1 ) with a Solemn Requiem
Mass celebrated in St. Clare's Roman
Catholic Church, Menands. Suivivors are
her husband, a daughter, a son and a
sister.
Al Marchetti, "dean of Mlmrow," will be
honored by WB with a short-subjects
drive dui-ing April. He started in the industi-y
in New York City 43 yeai-s ago, coming
to Albany in 1922. For a while Al was
with old First National, then sei-ved here
for Universal over a long span. He lives in
Cohoes . Gaines, 'WB manager,
headed for New York and a division sales
meeting Januai-y 31 . . . Mrs. Ann Peck
now is
an assistant in the Fabian division
office on an upper floor of the Palace.
Irene Econome retains her duties as booker
and chief aide . Carignan, 20th-
Fox salesman, and Frank Lynch, Paramount
salesman, joined John 'Wilhelm,
20th-Fox exchange manager, in lauding the
beauty, comfort, medical staff and care
given at 'Will Rogers Memorial Hospital,
Saranac Lake, after a recent visit to the
chest disease care and research center.
director for the Home Savings Bank,
Ed Wall, who served as director of exploitation
for Paramount Pictures in the
Albany and Buffalo territories, before the
company closed its large downtown exchange
recently took on a second job. Manager
of the Dutch 'Village, an apartment
development in subm-ban Menands, he was
given the added post of advertising-publicity
one of the city's oldest and largest. This
came after Han-y D. Yates, ovraer of
Dutch "Village, was elected president of
the bank. Incidentally, "Wall stages an intriguing
teaser campaign for the opening
of Home's new branch on Central Ave. The
Sunday Times-Union printed a picture of
Richard J. iDicki Conners, new president
of the Common Council and a former trade
paper correspondent, with Yates and other
bank officers at the branch premiere. Conners
cut the ribbon.
Among those catching the show at the
Palace Sunday night were Carmella Mottolese.
Columbia cashier, and John Disch
of The Times-Union dispatch division.
John Gottiso, in charge that evening of
the "Showplace of Upstate New York"
as the refurbished theatre is advertised,
had a busy time. Among those seeking lost
articles was a 5-year-old girl, who was
—
minus a red slipper-shoe. Sgt. Frank 'Whalen,
who does weekend duty had the shoe
turned over to him. He, in turn, left it with
Gottuso; when the child and her older
sister returned, the footwear was presented
to its owner. Later, their mother came
for the two youngsters.
, .
Betty Mitchell, daughter of Mrs. Mai'-
garet Mitchell, director of the Palace concession
stand, helped her mother. Usually,
Betty works at the Ti-i-State stand in the
Strand . . . Ti-i-State trucks now bear the
name, "Ti'i-State Refreshments, Inc.,"
which replaced "Tri-State Automatic Candy
"
Corporation. ABC 'Vending Co. remains the
parent company. George Schenck is Albany
district manager . Johnny Capano followed
a bill headed by "La Dolce 'Vita"
with one topped by "The 'Virgin Spring,"
at the America, art house in Ti'oy.
niustrating the current shortage of
product, Albany's two leading downtown
theatres, the Palace and the Strand, played
reissue bills for a week. The Fabian house
exhibited "Ivanhoe" and "Knights of the
Round Table": the Stanley Warner, "The
'World of Suzie 'Wong" and "Stalag 17"
.
For "King of Kings," the Stanley 'Warner
Ritz is presenting one afternoon and one
evening performance Monday through Friday:
two matinee and one night screening,
Saturday and Sunday. The film
opened Friday 1
2 1
.
Mrs. Paul Wallen, attractive wife of the
Leland's proprietor, has made steady recoveiT
from a broken ankle and a broken
hip, suffered in a fall.
Frank Williams, longtime booker for
Benton Theatres, was repoi-ted in serious
condition Januai-y 30. The first stories had
it that he was in Saratoga Hospital, but a
telephone call to Mayor Jim Benton
brought word that 'Williams was in Albany
Medical Center. He was said to be slated
for an operation. Filmrowers expressed
fervent hopes for the veteran's complete
recovery. He also owns two businesses in
the Spa.
.
Joe Firlik jr. of Firlik Express Service,
Albany film delivery company, has
purchased the Essex Theatre in Port
Henry from Kallet Theatres of Oneida and
scheduled a reopening this weekend. John
Rossi, who operated it on lease from Kallet,
withdrew. Firlik, living in nearby Elizabethtown,
managed the Essex for Kallet
when the circuit operated the house several
years ago . .
'Warner district
Martin Burnett, Stanley
manager and manager of
the Strand, was incorrectly given the name
of "Harold" in a recent edition of Boxoffice.
Arthur Rosen, assistant to Nat Lapkin
of the Stanley 'Warner Corp. and son of
Sam Rosen, SW officer, was in town to
visit WAST-TV (owned by SWi. He also
attended the 'Variety luncheon meeting
January 30 at which brother, Dave, recently
elected chief barker, presided.
Andy Antoinette, a Palace projectionist
and brother of Unc and Pete Antoinette,
also operators, was widowed recently. Four
daughters and a number of gi-andchildren
also survived.
Albany Tent's Open House
First Variety Week Event
ALBANY—Open house, in the new clubrooms
on the mezzanine of the Sheraton-
Ten Eyck Hotel, will open the local observance
of 'Variety Week, February 25-March
3. A Champagne Ball in the adjoining Empire
and Harlequin rooms will climax the
celebration on the latter date.
The second event of the week, following
open house, will be a luncheon for past
chief barkers Febi-uai-y 28, also at the Ten
Eyck. The cost of this affair has not been
fixed, but International Chief Barker
Edward Emmanuel, Philadelphia, will top
the list of guests. Other international
officers. New York City men. and Mayor
Erastus Corning of Albany, will be among
those attending.
The Champagne Ball will be $15 per
couple, this including the champagne and
entertainment. Open house, for members,
their wives and potential wives, will be a
free, two-hour Sunday afternoon.
The auxiliary, now being organized, will
assist at the ball.
Plans for the 'Variety Week events were
drafted by Chief Barker David Rosen and
.several barkers at a luncheon meeting in
Keeler's Restaurant Januai'y 30.
Tent 9, having sold the three-story brick
building at 328 State St., will move back to
refurbished quarters in the Ten Eyck
February 17.
Frank Sinatra to Greet
Children at 'Sergeants'
NEW YORK—Frank Sinatra, star of
"Sergeants 3" for United Artists release,
will personally seiwe as host to some 2,500
orphans and handicapped children at the
10 a.m. opening perfoiTnance of the picture
at the Capitol Theatre Saturday
HO.)
The children, who will arrive from all
parts of the city in a fleet of 60 buses, are
from various welfare organizations, including
the Pi-otestant Council of New
York, the Police Athletic League, the
Henry Street Settlement, Leake and Watts
Children's Home of Yonkers and the Casita
Maria.
Stanley Schneider Named
Aide to Leo Jaffe at Col.
NEW YORK—Stanley Schneider, administrative
assistant to Mo Rothman,
executive vice-president of Columbia Pictures
International, will move over to the
parent company, CoUmibia Pictures, as administi-ative
assistant to Leo Jaffe, first
vice-president and treasurer.
Schneider has been with Columbia since
1946 and was appointed Rothman's assistant
in 1960. Previously, he served in
various capacities including assistant treasurer
of the international organization.
Bookers Set Party
NEW YORK—The annual theatre party
of the Motion Pictui'e Bookers Club of
New York will be held on April 4. The committee
has selected "Isle of Children," directed
by Jules Dassin and starring Patty
Duke, as the play. Myron J. Starr is the
chaiiTnan of the theatre party committee.
Paramount's "It's Only Money," a Jerry
Lewis comedy, is being directed by Gordon
Douglas,
E-4 BOXOFFICE February 5, 1962

'
Jaeger
William Klosky Opposing
Delaware County Tax
MARPLE, PA.—William Klosky, manager
of the Lawrence Park Theatre, has joined
three other amusement operators in fighting
a proposed amusement tax in this
Delaware County township.
Klosky and his attorney. James Stern,
addressed a meeting of the township board
of commi.ssioners January 29 to protest the
10 per cent levy that the board is considering
and has already approved on first
reading.
Klosky warned that the township would
be defeating its purpose if it levied the tax.
He said that a 10 per cent tax would be
tantamount to putting the movie house,
two bowling alleys and a swim club out of
business.
He stated flatly that such a tax "will
drive me out of business."
The township proposed the tax to raise
an estimated $30,000 per year. Among the
projects that would be financed by the levy
would be a $1 million sewer project.
Representatives of the other businesses
told the commissioners that the theatre
and other amusement firms helped other
merchants in the township by drawing in
outside customers.
James Stern, representing the theatre,
said the movie house is in competition with
Upper Darby and Philadelphia and people
would go there to avoid paying the tax. He
said he also felt the theatre has caused
taxables to increase by attracting new
firms.
Earl F. Finney Is Dead;
Managed Del. Theatres
WILMINGTON. DEL.—Earl F. Finney,
75, former manager of the Ritz Theatre
here, died January 31. After retiring last
year he moved in May to St. Petersburg,
Fla., with his wife. He had been here two
weeks on a visit to his son when he became
ill. He was the first individual lessee of
the Playhouse which he managed until
June 30, 1938.
Finney came to Wilmington in 1917 as
assistant manager of the Playhouse and
shortly afterwards was named manager of
the Ginns-Topkis theatrical interests in
this city. He began his career in the theatre
in Altoona, Pa., in 1900 as a program
boy in the opera house, advancing to usher,
afternoon doorman and finally house manager.
Later he was with the Mishler,
Ridgely Maryland and Savoy theatres.
He is sui-vived by his wife, two sons, a
sister and three grandchildi-en.
A.C.E. Films May Line Up
Management Team Feb. 16
NEW YORK—The management team
which will guide the operations of A.C.E.
Films. Inc., may be announced on February
16. American Congress of Exhibitors'
executive committee has scheduled a
special meeting for that date, reportedly
for the purpose of announcing the top
management for the production-financing
company. The session will be held in New
York.
MGM has changed the title of "Guns
in the Afternoon," Randolph Scott-Joel
McCrea starrer, to "Ride the High
Country."
BUFFALO
past Chief Barker Mike Ellis jr.. is chairman
of Variety Tent 7's observance of
Variety International
Week in the Buffalo
area. He has arranged
with downtown theati'es
to run announcements
of the
event and has also
arranged to have local
radio-TV stay^,
tions use spots. A
jgdIL
^^^ ''""^kSt^^^^ luncheon honoring
^A^^^l ^^^ "Man the
^^^* " ^^^ Year," will be held
Mike Ellis jr.
Monday (12) in the
Delaware avenue
clubrooms. To kick off the week there will
be a dinner-screening Satui'day evening
1 10) at which time Tent 7 will turn over to
its charity, the Children's Rehabilitation
Center, the funds collected for it during
1961. A film of the work done by the Rehabilitation
Center also will be shown.
The Rochester Broadway Theatre League
has disclosed that it is angling for a closed
circuit television theatre and has reserved
a week in Maich and one for April for two
possible engagements. Stephen Hamlin, director,
said "there is nothing definite" but
that the league has negotiated with a new
outfit. Dynamic Films Inc. and its subsidiary
Dynamic Theatre Networks, who
are attempting to sign two top Broadway
plays for the Rochester video showing. If
it happens, it would be the first time anywhere
in the U, S., Hamlin pointed out,
except for experimental progi'ams within
cities such as the closed circuit televising
of "Come Blow Yom- Horn" from one New
York theatre to another early last fall.
That was done primarily to interest backers.
Clint LaFlamme, Variety club of Buffalo
international convention chairman, reports
that over 40 barkers and barkerettes
are planning to attend the international
convention in Ireland. The delegation will
plane to Pittsbui-gh and continue on to
Ireland with members of Tent 1 in that
city. While in Ireland, the Buffalo delegation
is going to make a strong bid for the
1964 convention to be held in Buffalo.
Chief Barker James J. Hayes heads the
committee for the convention bid. If Buffalo
is successful in getting the big powwow,
a day at Niagara Palls would be included
in the program as well as a dinnertheatre-in-the-round
party, a western type
barbecue at either the Hamburg or Fort
Erie track and a heart award dinner banquet
in the local town Casino.
James J. Hayes, chief barker of Tent 7,
announces that goals for 1962 are: a new
set of bylaws, increase charity contribution,
continued social activities in the
Delaware avenue clubrooms, at least 10 to
20 new members, a large attendance at the
international convention in Ireland, have
an active Variety Clubs International Week
in Pebiniary, have a combined picnic with
the Women's League of Variety in July or
August, create an executive advisoi-y committee,
rent the downstairs store in the
Variety building, keep the bingo games in
the Genesee Theatre building at a profit,
keep dues to International up to date, try
to get the 1964 Variety Clubs international
convention for Buffalo to help us celebrate
our 30th anni\ersary ; to make the Vaiiety
Club of Buffalo a club for the members,
by the members who meet together in one
common goal, which is to raise money for
our charity, and to have a combined installation
of officers of the Variety Club and
the Women's League in 1963.
The new Art Circle Theatre, 444 Connecticut
St., near Richmond, is now open
under the management of Phil Todd, who is
presenting as his opening attraction Ingmar
Bergman's "A Lesson in Love." Feeling
his way with selected imports, Todd
announces that the showings "will be
limited."
Rochester's Bausch & Lomb, developers
of the lens used in CinemaScope, has
named David J. Davin to its public relations
staff. Davin has been an administrative
assistant and technical writer in the
company's Space and Defense products
division. A graduate of Notre Dame in
journalism, he previously was a reporter
for the Rochester Democrat & Chronicle
and an editorial assistant on the Willimantic.
Conn., Daily Chronicle.
.
George Rosing is featuring H. Jolles at
the "$50,000 organ" every Sunday in the
Roosevelt Theatre at 887 Broadway. The
house now is on a weekend policy. Rosing
adds that the Roosevelt is available
Harold
for
fund-raising orgaruzations
Bennett, former
.
manager of
.
the Buffalo
office of National Screen and a past chief
barker of Variety Tent 7, is spending a
few months with his parents in their estate
on Plantation Key, Fla. . . . The former
Regent Theatre in Geneva has reopened
under the name of the Cinema.
The new Coronet Theatre at 555 Thurston
Rd. in Rochester opened Tuesday night,
January 31. The 600-seat house, formerly
the Arnett. has been turned into a luxury
establishment for the showing of special
films. The manager is Max Fogel, who for
many years operated the old Webster Theatre.
The opening attraction was "The
Hustler."
Jaeger Joins AA-TV
"
NEW YORK—C. P. "Pete has
been appointed director of national programming
of Allied Artists Television Corp.
by Robert B. Morin, vice-president and
general sales manager. Jaeger foi-merly
was vice-president of Flamingo Films and
held other executive TV posts with MGM-
TV and Trans American Broadcasting.
Two UA Films in 40 N.Y. Theatres
NEW YORK—"The Happy Thieves,"
starring Rex Harrison and Rita Hayworth,
and "Season of Passion," starring Ernest
Borgnine and Anne Baxter, both United
Artists releases, opened in 40 theatres in
the New York metropolitan area Saturday
(3), their first showing in Manhattan.
The role of Tulsa which Paul Wallace
originated in the Broadway musical hit
"Gypsy" will be recreated by him in the
WB film, a Mei-vyn LeRoy production.
BOXOFFICE :: February 5, 1962 E-S

. . Sam
. . John
. . . George
. . Jack
. . Simo
. . . Mrs.
. . Next
. . Bob
PITTSBURGH
^he recent closing: and dismantling of
the Columbia Theatre at Erie were
of particular interest to Eugene Suerken,
now living at the Lawrence Hotel there.
Suerken built the theatre, first called the
Alpha, on West Eighth street back in 1909,
ran vaudeville there a few years then
sold out to Andrew Weschler. who owned
the Colonial then. Weschler renamed his
acquisition the Columbia and featured the
Columbia stock company productions for
several years. In 1913 Potter & Burgess
took over the place, which finally was sold
to Warner Bros. Management Corp. (later
Stanley Wamer> . which continued the operation
until its recent closing.
Mr. and Mrs. Roger Barr, who have
leased the Grand Theatre at Mount Pleasant,
will have a bright, renovated theatre
to open Febi-uary 8. General repair and
new paint ai-e among things noticed at
the Grand, which has new aluminum
frames out front. New wiring, projection
and sound were being installed last week,
this being the first booth change since
1929. The Grand had been dark for upwards
of a year . . . Chris "Little Joe"
Dattola, foi-mer Springdale exhibitor and
owner of the Ches-A-Rena roller rink,
built a wall to block the truck driveway in
the rear of the building when Thorofare
refused to award $23,000 in rent for "extras."
The supermarket folks got a court
order to tear it down, pending final judgment.
Dattola built an upstairs rink when
he remodeled the building more than a year
ago for rent to the supermarket corporation,
and contends that the lease includes
parking space in the front of the building.
no such space in the rear.
Charles P. Lang, projectionist, died Januai-y
20. For upwards of four decades, he
had been in the film industry, first as an
inspector for old Pathe, then as projectionist
at Millvale and at the old downtown
State and other theatres. His last job was
at the Penn. Surviving are his wife Shirley,
two sons and a daughter .
Burkett,
Pathe-America vice-president in charge of
production, was here Thursday d). Peter
T. Dana, eastern sales manager, hosted a
luncheon in his honor at the Penn Sheraton
Hotel . . . Lam-a Dattola Biamonte told us
at her theati-e office in New Kensington
that her husband Pranko is making a slow
recovei-y after two strokes which took away
his speech and paralyzed half of his body
four months ago. She is grateful for the
many inquiries received regarding her husband's
condition as she looks after the
Dattola Theatre, founded by her mother
and father, the late Bart Dattola.
Donald J. Engstrom has closed the
Shinglehouse (Pa.) Theatre, saying that
the goin' was too rough
.
H. Harris
is considering the sale of his "Ice Capades"
to General Tire & Rubber Co. The
ice show gi-osses $8 million a year . . . F.
D. "Dinty" Moore of Theatre Services. Inc.,
had a birthday anniversai-y the other day
and Pilmrow friends got up a luncheon in
his honor . . . Joe Mulone is furnishing a
large screen frame for Dipson's Kensington
(foi-merly Shea's) Theatre at Buffalo.
John and Mary Cook, former Mountain
state indoor and outdoor exhibitors who
have been operating the dining facilities
at beautiful Blackwater lodge in the Davis,
W. Va., "wilderness" area, have been getting
a lot of publicity because of their
half-grown bottle-fed deer Bambi, who
sleeps on a floor mat on the patio of the
building. Tom-ists have a field day making
photos of Bambi and lake scenes ai-ound
the up-and-coming resort . Kacandos
anived to take over the 20th-Fox
sales post vacated recently by Sam Milberg,
who is now a Houston, Tex., theatre
manager. Kacandos trained with 20th-Fox
in New York and Montreal. He comes here
from the Philadelphia branch where he had
been stationed for the past nine months
"Bud" Gilliam has been named
to replace Lee Conrad as manager of Morris
Finkel's Arcade Theatre, south side.
Bud is a former SW booker.
SW Rowland Theatre, Wilklnsburg, a
half-century-old theatre, operating six
nights and a Saturday matinee, no Sunday
exhibitions, again seeks a reduction in its
Allegheny County tax assessments of $42,-
000 on the building and $42,460 on the lot.
Assessments agency fought and won the
SW appeal for lowered taxes in the state's
hiihest court about a year ago, according
to taxing officials . . . Lester "Rosy" Rosenfeld,
former Dunbar and Charleston. W.
Va.. exhibitor and retired RKO salesman in
the Mountain State, an old friend, died in
Miami . and Stan Kaufman's ADV
Agency for the first time is turning out
theatrical window cards as well as programs,
heralds, etc., and very attractive
they are, too.
John Muller, manager of the Drake, Oil
City, who had to close the reopened Latonia
there after a few weeks try last svunmer,
said this week that he may give it
another whirl this spring, this depending
upon several factors including film-licensing
terms, etc. . . . Pathe-America may open
a Filmrow office quarters; if this comes to
pass, and it should, as film distributors
must be located closely together "and pull
together" too, then the downtown hotel
office will be closed.
Greater Pittsburgh Airport's concessions
expire this summer and leases will be up
for grabs. The major lease-holder, from
aspirin to hotel rooms and grossing $1.8
million a year, is Andy Chakeres of Mc-
Keesport. a former drive-in theatre owner
at Somerset. His ten-year deal ends May
31. Another concession, the Airport Theatre
Ray Allison, 50-Year Man
In Industry, Dies in Miami
PITTSBURGH—Ray Allison, 71, who retired
and moved to Miami about five years
ago after selling his
theatre interests in
the Altoona area,
\^^^>
died in Miami after
a series of operations
in the last year. Biu--
ial was in Sprinufield,
Mo., where he was
born.
Allison's industi-y
career started upwards
of a half centui'y
ago when he became
a salesman with
Ray Allison the old Famous Players
Lasky Corp., which later became Paramount
Pictures. He was active in exhibition
many years at Ebensburg, Cresson,
Johiistown. Hastings and Portage, and also
was associated with Wilson Theatres at
Tyrone. He owned the Rivoli in Altoona,
now under lease to Saul Perliman.
Sm-vivors include his wife Ruby Joan;
son Raymond B. "Bud" Allison of Riverside.
Calif., who was fonnerly in exhibition
in this area; daughter Mrs. Simon Bender
of Miami ; a brother Leonard of Ebensburg,
for many years in exhibition, and a sister
out west.
lease, will be expiring soon . Conn,
20th-Fox executive, was a visitor this week
William H. Lange and the four
sons have joined the WB exchange manager
here, moving from Chicago, and they
have the same address and telephone number
here that they gave up about a year
ago.
WB set tradescreenings February 7
at 1 p.m., for "Samar" and "House of
.
Women," the latter being a Crane Wilbur
screenplay fall Delvin Miller's
Washington County track opens and Pittsburgh
district harness racing fans will bet
an average $200,000 nightly. This will be
the Keystone State's first legal gambling
and a new competition for the entertainment
dollar. Jim Clark's new track at
Philadelphia is figured to take $600,000
nightly. The state gets 5 per cent of the
action.
Leo Mickey, manager of the Penn, New
Castle, pleaded not guilty to charges of
viilating the city fh-e code which prohibits
blocking of aisles and exits. Information
was filed against him by fire chief Peter J.
Rozzi and alderman Charles M. Viggiano
and stemmed from the recent overcrowding
of the Penn Theatre. A hearing was to
dctennine if Mickey should be fined.
Civic Light Opera, moving into the public
auditorium (the Arena) will sell the
Melody Tent it occupied for three summer
seasons, two large quonset huts, sound
system, 2,000 folding chairs and an 800-
foot fence.
Jonnacttc
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed:
In
Pennsylvonlo
-Blumberg Bros., Inc., 1305 Vine Street, Philadelphia,
Walnut 5-7240
Notional Theatre Supply, Philadelphia—Locust 7-6156
Superior Theatre Equipment Company, PhOadtlphIa
RtHenhouse 6-1420
Notionol Theatre Supply Co., 84 Van Broom Street,
Pittsburgh, Po.—Grant 1-4630
E-6
BOXOFTICE ;: February 5, 1962

I
. .
PHILADELPHIA Anli-Bingo Move Near
For Maryland Allied
BALTIMORE
JJarry Gantz, manager at the Renel Theatre,
Two theatres have been added to the Brou-
5,155- 1 BOXOFFICE February 5, 1962 E-7
72nd and Ogontz, has instituted
mas circuit, owned by John Broumas
BALTIMORE—A coui'se of action is in
a bus service for children attending his Saturday
matinees. Gantz says he can reach an
District of Columbia territory. They are
who operates mainly in the Marylandpreparation
against the alleged spread of
bingo violations in and around this city,
additional 3,500 youngsters in an eightblock
area round Temple Stadium, two
both located at Luray. Va.. which is in the
the Lm-ay Drive-In and the Page Theatre,
according to plans announced by the Allied
Motion Picture Theatre
miles away
Owners of
from his theatre. Gantz said the
Shenandoah Valley. Their fonner owner
Mai-yland.
children have no movie theatre within
was Dermis Allshire. according to Broumas
who is president of the Maryland
Executive secretary Jack L. Whittle
walking distance and with his bus service,
states the league's decision results from
attendance has perked up considerably,
Theatre Owners Ass'n and a vice-president
of the national TOA.
a recent sui-vey concerning bingo games
prompting him to now schedule two matinees
instead of just one, as he had done
and their effect upon the motion picture
business. During a board meeting of the
previously. Gantz charges
Charles "Chuck ' Kasda has been promoted
from assistant to Manager Ii-ving
50 cents for a
Allied group this week, Victor Savadow,
round-trip ticket that also includes the
owner of the Patapsco, Victory and Hollywood
theatres, chose the bingo situation as
price of admission. He uses just one
Cantor at the Hippodrome to manager of
bus
and this makes continuous trips at 20-
the Little Theatre. He is being succeeded
a topic for his informal address.
minute intervals, which means he can make
by William Kelly. Dudley Davis who managed
the Little is now relief manager for
five trips in an afternoon for the two
shows.
Baltimore Kids Ask Mayor
the Rappaport Theatres, under whose banner
all the aforementioned operate.
Gantz's son Gene has been named manager
of A. M. Ellis Co.'s Benner Theatre, BALTIMORE—A
To Help Lower Admissions
Sam Mellits, owner of the Cross Roads
representative group of
1600 Castor Ave., replacing Jack Mercier,
Drive-In, Denton, Md., is spending the remainder
of the winter in Florida . . . George
teenagers sent Baltimore's Mayor J. Harold
who has left the business. Young Gantz Grady a letter seeking his influence in their
previously worked in the Greenfield circuit,
having served as a district manager
Elkridge drive-in theatres, has purchased
Brehm. owner of the Edmondson and the
behalf to obtain student rate admissions to
motion picture theatres. They point out
for years.
a full-sized snow plow in readiness for any
that 12 years is the age limit for children's
bad weather conditions. He claims it to be
The Ellis' Admiral, 5th and Lehigh,
tickets
has
and from there the prices jump to
the only standai'd-type snow equipment
become the Admiral Adult Showcase and adult rates.
owned by a diive-in around this ten'itory
under the direction of Manager Ferd Fortunato
has changed to an art fibn policy.
The youthful film fans between 12 and
. . . Walter Gettinger, owner of the Howard,
and Mrs. Gettmger have returned
16 state they should not be regarded as
Fortunato said that his first two weeks in
adults and therefore decided to prevail
from a Canadian trip.
this categoiT have been "vei-y successful." upon the mayor for his help in their cause.
So much so, in fact, that he has been able Mayor Grady turned the letter over to
to remain open seven days a. week. The the Allied Motion Picture Theatre Owners
Admii-al just last month was open on a of Maryland whose membership consists of
General Greene Hotel
weekend-only basis because of declining neighborhood houses and executive secretary
Jack L. Whittle said "students'
Opened by Manos Chain
patronage.
GREENSBURG, PA.—The General
tickets" are under consideration.
Greene Hotel was formally opened by
George Hamilton is due in town to plug
Manos Theatres Enterprises Wednesday
for "Light in the Piazza." "Rocco and His
(31 1
Brothers" is doing a bang-up business at H.
following a thorough renovation of
J. Thompson Retires
the eight-story building here where the
the World after a run at the Randolph .
From Theatre Activity
Manos cuxuit long has maintained its offices.
The hotel fomierly was the Greens-
Philadelphia's Fabulous Fabian is in France
again to do retakes for the film, "The CLEARFIELD, PA.—Howard J. Thompson,
whose first expyerience in the theatre bm-ger and the Rappe.
Longest Day." The popular local star is
signed to make "Five 'Weeks of Moon"
business goes back to his employment as Ted M. Manos, president, presided at
when he gets back.
an usher in one of Albert P. Way's theatres
at the tui-n of the century, has turned held the evening before. The first three
the formal opening aiid at the reception
Mayor Richardson Dilworth has appointed
William Goldman, president of ford Crunk, a son-in-law, and will confine to-wall renovation. The new lobby, lounge
over his Mid-State Theatres, Inc., to Brad-
floors have undergone top-to-bottom, wall-
the William Goldman Theatres, to head his activity in the future to his real estate and dining room emphasize the colonial
Philadelphia's Freedom Week celebration and other businesses.
motif. The lounge has been named the
from June 27-July 4. This will be the sixth Miss M. E. Shively, who has been Mid- General Greene room after the Revolutionary
war hero for whom the city, and
time Goldman has been named chairman State general manager, is leaving the circuit
after 35 years to reopen the Regent now the hotel are named.
of the observance that is climaxed annually
with ceremonies at Independence Hall in Reynoldsville. In recent years, only theatres
at Cleai'field and Bellefonte remained while Joseph Bugala, general manager of
Jim Sundry has been appointed manager,
July 4.
under Mid-State operation, with units at the circuit, will direct advertising-publicity
Barney Sackett, film exhibitor and Curwensville, Coalport, Sykesville, Houtzdale,
Madera, Reynoldsville and Weedville
for the hotel.
broadcaster, has been named promotion
director for Continental Distributing's "A under lease or closed. Crunk closed the
View From the Bridge," the movie version
Lyric here January 20.
Carey Wilson Is Dead
of Arthur Miller's play about the Brooklyn
HOLLYWOOD—Carey Wilson, who originated
the Andy Hardy and Dr. Kildare mo-
waterfront, which is due at the Ti-ans-Lux.
'Lover Come Back' Is Set
Bobby Breen, who became famous as a
tion picture series and wrote 80 screenplays,
including the original "Ben Hur"
child actor in films several years ago, was For Music Hall Feb. 8
in town at Palumbo's with his night club NEW YORK— "Lover Come Back." the and "Mutiny on the Bounty," died Thursday
(1). He was 73.
act . . . The Oipheum Theatre, 42 West Universal-International picture starring
Chelten Ave., is the site for the Inquirer Rock Hudson, Doris Day and Tony Randall,
Cooking School this week. The schools,
will open at Radio City Music Hall
which have been di-awing packed houses February 8. following a four-week run for
to the Ellis ciixuit theatres, are sponsored Warner Bros.' "A Majority of One." The
by the newspaper in cooperation with the same three stars were in U-I's "Pillow
Philadelphia Gas Works and A. M. Ellis Talk." which played the Music Hall late
Theatres.
in 1959.
RCA SERVICE COMPANY
Ross
A Division of Radio Corporation of America
Hunter's production "If a Man Much of MGM's "The Four Horsemen of
210-12 North 12th Street
Answers," a Universal release, stars Sandi'a the Apocalypse" was photographed in
Dee and Bobby Darin.
Paris, the setting of the story.
Philadelphia, Pa. Locust 3-7568

:
Editor Christiansen Makes
Good Actor in 'U' Film
NEW YORK—Arthm- Christiansen is not
an actor by profession but he adds considerable
realism to Umversal's "The Day
the Earth Caught Fii-e." For 25 years,
Christiansen was editor-in-chief of the
London Daily Express and he was tagged
to play the role of the editor of that
largest-circulation newspaper in the pictui'e.
Although he has the role of a
character named Jefferson in the film, he,
in reality, is playing himself.
Christiansen met with the tradepress in
the Universal board room on Wednesday
and told a little about himself. Actually,
he had been retained as technical adviser
on the picture by Val Guest, producer-director.
When the latter was looking for an
actor to play the role of Jefferson,
Christiansen, "90 per cent kidding," asked
Guest who could play the role of editor
better than the former real life editor.
Guest agreed and placed him in the part.
It was Christiansen's first contact with
the screen and he admitted he liked it.
Whether he will continue if the opportunity
arises, he is not sure. Although retired
from the Beaverbrook newspapers, he has
been serving as editorial adviser of Associated
Television and director of Independent
Television News.
Judging his own performances, Christiansen
said he was not so good in two sequences,
fair in one and very good in two
others.
His autobiography, "Headlines All My
Life," has been a successful book in England
and now has appeared in an American
edition by Harper & Bros.
He was a guest speaker at the National
Press Club luncheon in Washington on
Thursday.
Peruvian Avalanche Area
Aided by 'Cid' Showing
NEW YORK—Samuel Bronston, producer
of "El Cid," will give the proceeds of
one evening's performance of the pictm'e in
11 American cities to the stricken area of
Peru where an avalanche buried four villages
and killed an estimated 3,000 persons.
The benefit performance will be held on
February 13 at the Warner Theatre, New
York; Carthay Circle, Los Angeles; Alexandria,
San Francisco; Goldman, Philadelphia;
Cinestage, Chicago; Astor, Boston;
Tivoli, Toronto; Seville, Montreal; Roosevelt,
Miami Beach; Valley, Cincinnati, and
Music Hall, Detroit.
Landucci of Eastman Dies
ROCHESTER, N.Y.—Alfred Landucci,
president of Kodak-Pathe, Eastman
Kodak's associate company in Prance, died
January 26 in Paris at the age of 64, A
leading French industrialist who was twice
decorated by the government of France,
Landucci had been associated with the
Kodak company in France for nearly 40
years.
Producer-director Anatole Litvak will
begin filming UA's "A Shot in the Dark"
late this yeai".
De Rochemont Encouraged
About Industry Outlook
HARTFORD — Veteran film producerdirector
Louis de Rochemont, touring key
cities for Warners' "The Roman Spring of
Mrs. Stone," told Allen M. Widem, Hartford
Times, in an interview
"I'm not getting out of the motion picture
business because I'm sour about what's
happened or what may conceivably happen
in this era of competition for the recreation
dollar.
"If anything, I'm more encouraged than
ever over the tremendous opportunities
just waiting for somebody with enough distinctive
and creative abilities to come along
and tm-n out entertainment of merit.
"Audiences are more selective than
they've ever been and they're just not
patronizing everything that comes down
the turnpike.
"They will flock, certainly, to see pictures
of the caliber of, say 'West Side Story' or
'One, Two, Three' or 'The Hustler,' but they
simply won't show up for a story that
doesn't intrigue, doesn't invite the imagination,
doesn't proceed to entertain."
Marshutz to SIB Post
NEW YORK—James Marshutz, senior
TV producer for the J. Walter Thompson
Co., has been named vice-president and
sales manager of SIB Productions, the TV
commercial and industrial film affiliate
of Paramount Pictures, by Walter Bien,
SIB president. He will headquarter at the
Paramount home office.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address 'your letters to Editor.
"Exhibitor Has IDs Say." 825
Van Brunt Blvd., Kansas City 24.
Mo.
}
BOXOFFICE
Always in the Forefront With the News
*E-8 BOXOFnCE February 5, 1962

NEWS AND VIEWS OF THE PRODUCTION CENTER
'Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. William Hcbert. Western Manager
Bogarde Will Topline
Epic of British POW
HOLLYWOOD—Pi-oducer Andi-ew Stone
has chosen Dirk Bogarde to topline "The
Password Is Coui-age," scheduled to go before
the cameras at MGM's studio in London
February 12. Bogarde will portray
British war hero Chai-lie Coward in the
story of Coward's incredible bravery as a
prisoner of Germany in World War II.
Coward, who is credited with sending back
to London the first warning about Nazi
flying bombs and with sabotaging millions
of marks worth of Geiman war equipment,
will serve as technical adviser to Stone
on the production.
* * *
Negotiations were completed at Warner
Bros, for Lucille Ball to star opp>osite Bob
Hope in "Critic's Choice." filmization of Ira
Levin's Broadway play. Prank P. Rosenberg
will produce the film, slated to go before
the cameras in early spring.
« * •
For the first time since his appearance
in "Porgy and Bess" three years ago. Brock
Peters will return to the screen in "To Kill
a Mocking Bli-d." Gregory Peck starrer for
U-I. Peters has been signed for the key
role of the Negix> defended by Peck in the
film version of Hai-per Lee's Pulitzer prize
winning novel. Pi-oduction on the film is
slated to start February 12.
* * •
Eddie PMrestone. who scored as James
Stewart's right hand man in "The Mountain
Road." will portray Robert Mitchum's
pal in "Two for the Seesaw," in which
Mitchum stars with Shirley MacLaine.
Based on the hit Broadway show, the film
is produced by Walter Mirisch and directed
by Robert Wise for United Artists release.
* • *
Academy Award winner Edmond O'Brien
will play the American newspaperman in
the Sam Spiegel-David Lean production,
"Lawrence of Arabia," now filming in
Spain.
Also recently signed for the film was
Jose FeiTer, who will essay the role of the
sadistic Tui'kish emir. The production, a
Columbia release, is based on T. E. Lawrence's
"Seven Pillai-s of Wisdom."
Quick on Luciano Title
HOLLYWOOD—Following news that
Charles "Lucky" Luciano had died in Italy,
producer Al Zimbalist registered the title
"Lucky Luciano" and inked L-ving Shulman
to write the screenplay on the biographical
film. Shulman is credited with writing
"Baby Pace Nelson," "Cry Tough," "Amboy
Dukes" and "Big Broker."
BOXOFFICE :: February 5, 1962
British Film Institute
Plans Minnelli Fete
HOLLYWOOD—The British Film Institute
announced 19 Vincente Minnellidirected
films will be shown during its
three-week festival April 2-21. The institute
is devoting its entire festival this year
to the MGM director, with the pictures to
be exhibited at a London theatre.
Pictui'es selected are: The Clock, The
Pirate, Cabin in the Sky. Meet Me in St.
Louis, An American in Paris, The Bad and
the Beautiful, The Story of Three Loves,
The Band Wagon, The Long Long Trailer,
Brigadoon, The Cobweb, Kismet, Lust for
Life, Designing Woman, Tea and Sympathy,
Tlie Reluctant Debuante, Some
Came Running, Home From the Hill and
The Bells Are Ringing. Minnelli's Gigi and
Pour Horsemen of the Apocalypse both
will be screening in London theatres at the
time of the festival.
Ben Fish Buried
HOLLYWOOD—Services were held at
Mount Sinai Memorial Park for Ben Fish,
distribution veteran and brother of Samuel
Goldwyn, who died of a heart attack
January 24 after a lengthy illness. The
film industry pioneer, whose real name
was Goldfish, was associated with the
Goldwyn organization for 40 years. He is
survived by his wife, Augusta, and sons
Richard and Robert.
LIKES SKOURAS LINEUP—Robert
W. Naify, vice-president of United
California Theatres, likes what he sees
of the 20th Century-Fox blockbusters
slated for the Spyros Skouras 20th
anniversary celebration. He has accepted
appointment as chairman of
the northern California exhibitors committee
honoring Spyros Skouras from
San Francisco branch Manager Rev
Kniffin.
Five Films, 5 Editors
Nominated by ACE
HOLLYWOOD — Five film editors and
five films have been nominated by the
American Cinema Editors in the theatrical
and TV categories and three in documentary
films for best film editing during the
past year. Balloting will end February 17,
with winners to be announced at the 12th
annual film editing awards dinner Februaiy
21 at the Beverly Hills Hotel Crystal
room.
Pictures and editors nominated are
Fanny, William Reynolds; The Hustler,
Deedee Allen: Judgment at Nuremberg,
Frederic Knudtson: The Parent Trap,
Philip W. Anderson; and Pocketful of Miracles,
Frank P. Keller.
TV nominations are A Lion Walks Among
Us, Bus Stop, Richard Van Enger; Lonely
Sunday. Mrs. G. Goes to College. Chandler
House; Once Upon a Time, Twilight Zone,
Jason Bernie; Richochet, Dick Powell Show,
Desmond Marquette, and Third for Pinochle.
Thriller, Danny Landres.
Documentary nominations are Chico, the
Misunderstood Coyote, Lloyd Richardson;
A Fire Called Jeremiah, NoiTnan Palmer,
and Nikki, Wild Dog of the North, Grant
K. Smith.
For the first time in the 12-yeai' history
Allen Rivkin, Hal Kanter
Head Writers Dinner
HOLLYWOOD—Allen Rivkin has been
of the honorai-y oi-ganization, ACE members
ai'e selecting their own best film editors.
named chainnan and Hal Kanter as producer-director
of the Writers Screen
Awards dinner. The 14th annual affair will
take place March 15 at the Hollywood Palladium.
Participating in the preparation of the
material for the show, which follows the
dinner and annual awards for the bestwritten
American comedy, drama and
musical, are:
Danny Arnold
Ben Roberts
Herbert Baker
Jack Rose
Irving Brecher
George Seaton
Richord Breen
Melville Shavelson
Ernest Chambers
Sidney Sheldon
Richard DeRoy
George Weils
I. A, L. Diamond
Ray Evons
Edmund L. Hartman Joy Livingston
Ernest Lehman
Paul Francis Webster
Myrna Miller will coordinate the event.
Bob Wise Back to MGM
HOLLYWOOD—Following completion of
"Two for the Seesaw" for the Mirisch Co.,
Robert Wise will return to MGM to produce
and direct "The Haunting," based on
Shirley Jackson's novel.
W-1

—
(
I
i
eOW
DOTH the wind blow in Hollywood?
With heartier optimism than
in many a year.
If you feel the pulse of the industry at
all, you know that it Is in an upswing.
More and better pictures are being made.
More and better theatres are being built
thi-oughout the nation.
We refuse to believe that the men who
compose the heart and soul of this industry,
from the executive in New York who okays
heretofore implausible deals for stars and
budgets to the exhibitor who owns a theatre
in Deep Sleep, Wyo., (Pop. practically
nothing), are so obtuse as to make additional
substantial investments in what they
have to offer without knowing in advance
that there is an increasing interest on the
part of the general public in going to the
movies.
TV has had it.
Pay TV is going to have it worse, except
for certain special events,
already had it.
as it has
We don't wish to set ourselves up as
investment counselors, but our offhand
advice to anyone who has any holdings in
a pay TV firm is that they should convert
them at once into an interest in a corner
hot dog stand,
There are many reasons, aside from the
inutterable boredom of most TV presentations,
why the general public is showing a
rising interest in getting up off their big
fat couches and going to a picture show
at some theatre in the area instead of trying
to wrest some entertainment from the
flickering glass eye in the living room corner.
The main reason, however, is
better pictures.
Not only are the majors rising, with a
delayed emergence, from an emergency
that all but flattened the industry, but
enterprising others have come along to
demonstrate that you don't have to own a
studio or, initially, even be part of one, in
order to bring customers to the boxoffice.
Two that readily come to mind are
Joseph E. Levine and Samuel Bronston.
These two gentlemen are today among the
titans who emerged from semi-obscurity to
help usher in a new era and show the way,
by sheer courage and conviction, plus an
extraordinary aptitude and judgment in
matters of promotion and financing, to a
number of well-endowed followers.
We are not speaking only of companies
like the Mirisch Bros., who, in association
with United Artists, have been doing an
admirable job of providing tasteful and imaginative
pictures of universal and enduring
appeal. United Artists, in itself, has
shown excellent judgment in its choice of
production associates, and its brand on a
pictui-e today has more meaning and acceptance
than it ever had.
The efforts of companies like these, at
one time viewed with considerable skepticism,
has encouraged a mushrooming of
independent producing-releasing compan-
W-2
ies. all manned by experts of extensive experience.
These include American International
Pictures, Pi'oducers International Picture.s,
Parade Releasing Organization, Parallel
Films, Four Crown, Joe Levine's Embassy
Pictures, Filmgroup, Three Task Productions,
to name a few of the more prominent
ones. All have shown enough confidence
to project more importantly budgeted
releases in addition to the exploitable and
all-essential programmers which exhibitors
cry for.
What the vai-ious stars ventui'ing into
independent production will do remains to
be seen. What they have done so far, aside
from their acting, is not much to applaud,
except in a few isolated instances.
In short, the newbloods are giving the
bluebloods, or the New York-Hollywood
hierarchy enthroned in their ivory towers,
a pretty good shaking up. They are also
giving them a run for their money.
The U. S. Dept. of Commerce, usually
concerned with figures which do not involve
bust measm-ements, concurs with the
general optimism in a widely circulated report
that picture theatre attendance is on
the rise.
These are all very healthy signs.
V ^ J?
MGM is setting great store by "The Four
Horsemen of the Apocalypse." According to
the company's declaration, it is exploring
"new media" for publicity and advertising
in association with Fred Stein Enterprises.
It is suggested that it not overlook the
standard media which acquaints the public
with the fact that the picture is in existence
and available to be seen. Have you
noticed how little motion picture advertising
is now taken in the national magazines.,
the circulation of which mounts into millions?
This was a strong support which was
once given to pictures by the producing and
releasing companies and should not be disregarded,
particularly for pictures of the
calibre of "Four Horsemen."
^ J?-
A friend of ours reports from London on
Bing Crosby and Bob Hope sharing a house
30 miles from the metropolis while making
"Road to Hong Kong."
Hope on the subject of the experience:
"I was a bit embarrassed that I might
have to see all of Crosby's dainty things
hanging on the line. But it wasn't so bad.
All that green edging turned out be money
that had slipped."
On the picture, which has a setting partly
Oriental and partly in outer space:
"I think they found the plot in a fortune
cookie."
Bob himself sent us a postcard which
read: "With all these geniuses inventing
rocket ships that can go to the moon, why
can't somebody Invent a ballpoint pen that
starts to write when I do?"
^
Names of 17 Founders
Added to Museum Roll
HOLLYWOOD—Seventeen names have
been added to the growing founder member
ranks of the Hollywood Museum Associates.
New members from film, television, radio,
recording and general business fields
are Eddie Alperson, James T. Aubrey, Sidney
P. Brody, Victor Carter, Robert Cobb,
Guy Delia Cioppa, Don Fedderson, Bobby
Heifer, Stanley Kramer, Francis Lederer,
Jerry Lewis, Bart Lytton, Joel McCrea, Abe
Meyer, William T. Paley, Dr. Pi'ank Stanton
and King Vidor.
The name of each founding member will
b; inscribed on a Wall of Honor in the rotunda
of the mus;um at the time of ItJS
dedication. Construction on the museum
on Highland avenue across from the Hollywood
Bowl is expected to begin late this
year.
Shavelson-Rose Team
Split; Keep Same Terms
HOLLYWOOD—Jack Rose and Melville
Shavelson, who recently concluded their
14-year partnership at Paramount but remained
at the studio as individuals, revealed
that they each have the same pact
with the studio as they had as a team.
Each has multiple-picture arrangements
calling for 33 per cent of the films they
addition to salai-y-
make in
Writer-producer Rose is cun-ently lensing
"Who's Got the Action?" based on his
own original story. Budgeted at $2,000,000,
the featm-e topllnes Lana Tui-ner and Dean
Mai-tin.
Rose's next pix)jects are "Pm-pose
Pleasure" and "Every Wednesday Night,"
both original comedies.
Plautus' First Effort
To Be The Deaf Heart'
HOLLYWOOD—The Initial project of
Plautus Productions, headed by producer
Herbert Brodkin, will be "The Deaf Heart,"
with United Artists financing and releasing.
The property will be screenplayed by
John Vlahos, and Piper Laurie has been
signed to star In the drama which was
originally presented on television's Studio
One series of plays.
Ed Hyman at Studio
HOLLYWOOD—Edward L. Hyman, vicepresident
of American Broadcasting-Paramount
Theatres, arrived from New York
with his assistant Bernard Levy for thenannual
check on pictm-es in production and
slated for release during 1962 by various
studios.
The executives will make a ten-day tour
of major and independent studios to view
product and to obtain information on
orderly distribution.
Eddie Albert Is Emcee
HOLLYWOOD—Eddie Albert, currently
starring in "Who's Got the Action," with
Dean Martin and Lana Tm-ner, flew to
San Francisco to be master of ceremonies
at the convention of Pi-esldent Kennedy's
Food for Peace. Albert has long been a
prominent worker for Meals for Millions,
a program which supplies food to underfed
areas.
BOXOFFICE Febi-uary 5, 1962
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Mosl Golden Globes
To 'Judgment/ UA
HOLLYWOOD—Stars and personalities
nominated for 1962 Golden Globe awards
of the Hollywood Foreign Press Ass'n formally
accepted their nomination certificates
at a gala champagne party at the
/\mbassador Hotel. Ingrid Clairmont. president,
and Bertil Unger. chairman of the
Iborrd. officiated at the presentations.
The nomination box score by releasing
companies showed United Artists, 19; Warner
Columbia and Paramount,
Bros., 1 1 ; tied with five; Walt Disney-Buena Vista,
fom-, and three each to Allied Artists,
MGM, 20th-Fox and U-I.
Winners in the Golden Globe sweepstakes
will receive their trophies at the
19th annual awards banquet March 5.
Stanley Kramer's "Judgment at Nuremberg"
tops the nominations with six categories;
Mirisch Pictures' "West Side Story"
is the runnerup with five categories.
Ten nominations were made for International
Recognition Awards to three actors
and three actresses considered "most likely
to achieve prominence dming the coming
year." These nominations, not included in
the box score, are: Ann-Margret. Jane
Fonda, Pamela Tiffin, Christine Kaufmann,
Cordula Trantow, Warren Beatty,
Richard Beymer, George Chakiris, Bobby
Darin, George Scott.
C^cecniliAe ^^uuAe/e^
Jack L. Warner planed to New York on
business.
George Sidney jr. to Washington to assume
new position with USIA.
U-I president Milton R. Rackmil, in
from New York for huddles with studio
executives.
Producer Joseph E. Levine, to Gotham
after conferences here about "The City
That Lives" with John Farrow and Niven
Busch.
«
Moroccan Royalty at Studio
HOLLYWOOD — Abdelhamid El Alaoui,
pasha of Kentira, Morocco, was a guest of
Universal executives at a luncheon in the
studio Sun room arranged by the Motion
Picture Producers Ass'n. The pasha, a
member of the Moroccan royal family, is
mayor of Kentira, site of a U. S. Navy
base.
"Shades of Night' on Slate
HOLLYWOOD — Director Michael Gordon
has placed "Shades of Night" on his
production schedule for 1962 and is adapting
it for the screen with Jay Williams
from the play they jointly authored. Gordon
will produce and direct for his Weston
Productions.
'Liaisons' Bow After 'Dolce'
LOS ANGELES—The west coast premiere
of "Les Liaisons Dan^ereuses" has
been scheduled by Astor Pictures for the
Beverly Hills Music Hall. The Roger Vadim
production will follow "La Dolce Vita."
currently playing at the house.
BOXOFFICE February 5, 1962
Schenck Int'l Will
llZl Start With 'Psyche 59'
HOLLYWOOD—With three
films slated
to be made abroad under the Eady Plan,
Troy-Schcnck Internationa! has been
farmed with Bernard Schwartz as president,
and director Alex Singer and producer
Phillip Hazelton as partners.
The initial venture of the new outfit will
be "Psyche 59, novel by Francoise Des
Ligneris. Two other features will be selected
from properties owned by TSI, including
"A Piece of the Action," by Hart Gardner:
"Mardios Beach," by Oakley Hall, and "The
Sands of Kalahari," by William Mulorhill.
Singer and Hazelton were teamed on "A
Cold Wind in August," Lopert production
released by United Artists. TSI is currently
negotiating with Columbia Pictures for
release of their product.
'Story of San Michele'
Rights Acquired by WB
LOS ANGELES—United States-Canadian
distribution rights have been acquired by
Warner Bros, for "The Story of San
Michele," German film based on the Axel
Munthe novel of 30 years ago. Warners
previously owned the literary property but
Gloria Films of Munich acquired the right
to film it providing an English version was
made and WB was given certain global releasing
rights. Gloria retained German releasing
rights, and Warners chose U.S.
rights.
Video Director Jewison
Will Helm '40 Pounds'
HOLLYWOOD—Television director Norman
Jewison has been signed by Tony
Cui-tis and producer Stan Margulies to
helm the forthcoming Cmtleigh production,
"40 Pounds of Trouble," in which
Curtis will star for U-I release. The assignment
marks Jewison's debut as a motion
picture megger. He will check in at
Universal February 19 to start preparation
on the feature, slated to go before the
cameras in April.
Scholarship by Rita Moreno
HOLLYWOOD—Actress Rita Moreno has
donated a $1,000 prize for top male and
female students as part of an acting
scholarship she is establishing in her name
at the University of Puerto Rico, beginning
next month. Miss Moreno plans to visit
the university in February for the first
scholarship presentations.
Filmland Wax Museum
Will Cost 1 n Million
HOLLYWOOD—Plans for the Movieland
Wax Museum, first of its kind in the world,
were announced at a press conference
here by Allen H. Parkinson, originator and
president of the mu.seum.
Construction of the $1,500,000 wax art
museum is planned for the near future and
will be dedicated to the outstanding entertainment
personalities of motion pictures
and television, according to Parkinson. The
gallery of wax figures will house the likenesses
of Hollywood stars of the past and
present in scenes from their films, and will
be located in the tourist centers embracing
Disneyland, Knott's Berry Farm and
Marineland.
Craftsmen here, and in Hong Kong,
Prance and Mexico have been commissioned
to do the figures, Parkinson revealed.
Hepburn and Holden Get
Top Roles in 'I Sizzle'
HOLLYWOOD — Richard Quine and
George Axelrod have signed Audrey Hepburn
and William Holden to star in their
"Paris When I Sizzle." based on the French
film, "Holiday for Henrietta." Axelrod will
script and Quine will direct for Paramount
release. The film will be filmed in Paris,
starting in June.
• * *
Robert Ryan will play General Gavin,
now U. S. Ambassador to France, in "The
Longest Day." Darryl P. Zanuck production
currently shooting in France. Also
added to the cast was Steve Forrest.
* * *
Producer Martin Manulis has signed
Charles Bickford for the role of Lee Remick's
father in "Days of Wine and Roses,"
Warner Bros, release which co-stars Jack
Lommon. Blake Edwards will direct the
picture, slated to roll February 10 in San
Francisco.
Kovacs Estate at 2 Million
HOLLYWOOD—An estate valued at $2,-
100,000 was left by Ernie Kovacs, who was
killed in an automobile accident January
13, according to a petition filed by his
widow, actress Edie Adams. Miss Adams
seeks appointment as administratrix and
also requests court allow her $2,500 monthly
allowance for support of herself and
three minor children.
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W-3

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—
—
——
— —
'El ad' Scores 295, Wesf 250,
Dominate LA
As Hard-Tickets
LOS ANGELES—Local first runs continued
solid business, boosted by successful
long-run attractions. Hard-ticket offerings
"El Cid" and "West Side Story" dominated
the scene with 295 and 250. respectively.
Holdover "Flower Drum Song" held to a
teiTific 200 in its sixth stanza.
. . .
(Average Is 100)
Beverly ^The Romon Spring of Mrs. Stone
(WB), 5th wk 95
Beverly Canon Doctor in Love (Governor),
2nd wk 150
Corthay Circle El Cid (AA), 6fh wk 295
Chinese West Side Story (UA), 7th wk 250
Egyptian King of Kings (MGM), 16th wk 115
El Rey The Innocents (20fh-Fox), 7th wk 110
Four Star The Outsider (U-l), 5th wk 75
Fine Arts Summer and Smoke (Poro), 10th wk.. .100
Fox Wilshire The Children's Hour (UA),
6th wk 90
Never on Sunday (Lopert), reissue 125
Iris
Hillstreet ^Back Street (U-l), 2nd wk.,
return run 65
75
Hawaii, State The George Raft Story (AA) .
Hollywood, Warren's Two Women (Embossy),
return run 145
Hollywood Paramount One, Two, Three (UA),
7th wk 125
Los Angeles, Pix, Wiltern ^The Devil ot 4
O'clock (Col), subrun 95
Loyola, Vogue ^Breokfast at Tiffony's (Pora)
3rd wk 100
Music Hall La Dolce Vita (Astor), 29th wk. ..130
Orpheum Town Without Pity (UA), 2nd wk. . . 65
Pontages Judgment at Nuremberg (UA), 6th wk. 245
Warner Beverly ^Lover Come Bock (U-l), 6th wk. 120
Warner Hollywood Flower Drum Song (U-l),
6th wk 200
Vagabond ^The Mark (Cont'I), return run 150
"Innocents' Strong 150
As Market St. Entry
SAN FRANCISCO — "The Innocents"
opened at the Paramount with a strong
150 followed by "Tender Is the Night" with
125 per cent at the St. Francis, and reissued
"Ivanhoe" with a good 120 at the
Warfield. All others were holdovers with the
Esquire bringing up business to 150 per
cent by adding "Breakfast at Tiffany's" in
the fourth week of "One, Two, Three." Art
houses continued to hold throughout the
city. "Ballad of a Soldier" playing the Mayfair
in FYesno registered a strong 125 per
cent.
Esquire One, Two, Three (UA), 5th wk.;
Breokfost ot Tiffany's (Poro), 2nd run 150
H
U

. . . Alex
. . Jerry
LOS
ANGELES
Cam Decker, former Fred Stein Enterprises
associate, has become an active
partner with Helm & Hoffman, which operates
six theatres. Expansion plans are on
the drafting boards, according to Decker
. . . Floyd Lewis of Floyd Lewis Distributing
Co., was on a business trip to Joliet.
111. . . . Patrick O'Sullivan returned from an
Arizona film selling campaign .
Woolner, producer of "The Lost Balloon,"
huddled with Newt Jacobs of Favorite
Films.
Harold Wisenthal, general manager of
Films Around the World, conferred with
Mel Evidon and Jerry Persell of Crest Films
Weisman, MGM sale.sman, was In
Phoenix on business . Persell, Crest
Films, returned from a Phoenix business
jaunt.
Bill Wall, retired 20th-Fox salesman, left
the hospital and is recuperating after surgery.
He wishes to express his gratitude to
Rlmrow friends for their expressions and
prayers for his recovei-y . . . M. Spencer
Leve, retired National Theatre executive,
celebrated a birthday .... Booking and
buying along the Row were Mason SUer,
Lido, Newport Beach and Mesa, Costa
Mesa: the Joe Markowitzes, Encinitas and
Solana Beach, and Louis Leithold, Kiva
Theatre, Scottsdale, Ariz., and Park at
Tucson.
"The Face of Jesus," featurette being
distributed by Harry Stern, has been
awarded a four-star certificate of merit by
the Southern California Motion Picture
Council. It's the council's highest award.
John D. Jennings and Meirel Gage accepted
the award.
Top 'Diamond Head' Role
Goes to Yvette Mimieux
HOLLYWOOD—Yvette Mimieux, young
MGM star, has been borrowed by Columbia
Pictures to play the femme costarring role
of Sloan Howland in "Diamond Head."
Jerry Bresler production for Columbia release,
slated to roll next month with Charlton
Heston starred. Guy Green will direct.
In the film. Miss Mimieux will essay the
role of Heston's high-spirited sister, whose
romance with a young Hawaiian leads to
dramatic complications In the story of a
dynastic family, the Howlands, which is
headed by Heston.
The actress recently completed "Light
in the Piazza" and "Pour Horsemen of the
Apocalypse."
'Blow Your Horn' to Be
Vehicle for Sinatra
HOLLYWOOD—Paramount Pictures has
disclosed a coproduction deal with FYank
Sinatra's Essex Pi-oductions and Bud Yorkin
and Norman Lear's Tandem Productions
in which Sinatra will star in the film
version of Neil Simon's Broadway comedy,
"Come Blow Your Horn."
Lear and Yorkin will produce the multimillion
dollar film with Lear writing the
screenplay to be directed by Yorkin for
Paramount release.
Photography is slated to start in early
September. The comedy will be shot in
color with an all-star supporting cast.
New Theatre Construction
Hinges on Parking Plan
REDONDO BEACH, CALIF.—An auto
parking method proposal, which would permit
construction of a motion picture theatre
here, has received conditional approval
of city councilmen.
The proposal for parking of cars by
attendants received councilmanic endorsement
provided Warren Green, city building
officer, agrees it satisfies the parking
requirement of the building code.
The motion picture theatre is to be included
in the design of an eight-story office
building, to be constructed on a triangular
parcel and at 174th street, Redondo Beach
boulevard and Hawthorne avenue, near
South Bay Center.
The builder is Bloomfield Building Industries,
which was represented at the
council meeting by attorney LeRoy Center,
former Redondo Beach mayor. Center said
the firm plans a four-story parking garage,
three stories of which will be below the
ground level. The attorney said the firm
has adequate parking for the office building.
He added that the parking requirements
for the theatre could be satisfied if
the attendants could park the cars bumper
to bumper.
If drivers were allowed to park their own
vehicles, aisles between cars would be
necessary, he said.
WB Designers Fashion
Series of Stage Houses
HOLLYWOOD—In one of the most extensive
construction jobs ever undertaken
on the Warner lot, set designers John
Beckman and Ralph Hurst have supervised
the erection of eight legitimate theatres
for the Mervyn LeRoy production of
"Gypsy." The theatres range from a
vaudeville house in Los Angeles, through
tanktown theatres across the countiT to
Minsky's burlesque palace in New York
where Gypsy Rose Lee becomes queen of
the runways.
The theatre sets have practical lobbies
and boxoffices, and auditoriums with a
seating capacity of from 1,000 to 2,500.
Boxes and balconies are included In five of
the theatres, and stages have full scenic
lofts and light boards typical of the 1920s.
senefinG
Syufy's 12th Thealre
Is 1,502-Car Airer
LOS ANGELES — Construction
on the
Moffet Drive-In Theatre in Mountain View,
Calif., has been set by Syufy Enterprises as
the 12th theatre in the chain topped by
Raymond J. Syufy.
The new 1,502-car ozoner will have
equipment including in-car heaters and a
screen measuring 140x90 feet. Ted Reisch
is general manager of the company.
Paramount Chiefs In
HOLLYWOOD — Paramount president
Barney Balaban and vice-president Paul
Raibourn arrived here for studio conferences.
Attending the sessions, which will
deal mainly with production and release
schedules, will be treasui-er James Richardson,
studio head Jack Karp, and production
chief Martin Rackin.
More "George Raft' Bookings
HOLLYWOOD — Allied Artists' "The
George Raft Story." currently playing in
more than 20 local theatres, was booked
to open at the Fox Theatre in El Centro,
the Fremont in San Luis Obispo and the
Jet Drive-In. Lancaster. The film also will
open February 7 at the Fremont in Las
"Vegas, and on February 11 at the DeAnza,
Riverside, and the 22nd Street Drive-In,
Tucson.
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BOXOFFICE February 5. 1962 W-5

. . . Visiting
. . Frank
. .
SAN FRANCISCO
H jury of five men and seven women was
selected in Modesto January 24 to determine
whether the film, "Not Tonight,
Hem-y," is obscene. The film was confiscated
at the Covello Theatre in October.
Stanley Fleishman. Los Angeles criminal
attorney, is acting in defense of the theatre
managers. Rose Saso and Mervin Woripy,
and the Redwood Theatres of San
Fi-ancisco.
"Now You See It—Now You Don't" was
the topic chosen by Herbert Rikles, manager
of Northern California TV Guide,
when he addressed members of the East
Bay Motion Picture and Television Council
at their meeting Monday (5) in Oakland.
There were plenty of celebrities here for
the 1962 Lucky International golf toui'nament.
but a few were missed, among them
Bing Crosby, who is still recuperating from
an operation, and Bob Hope, who had a
show date in Oklahoma. Those on the
greens included Ernie Ford, John Raitt,
Andy Williams, Bob Sterling. Dennis O'-
Crosby and How-
Keefe, Phil Harris, Phil
ard Keel.
George O'Brien has been in town filming
"333 Montgomei-y Street" . . . The
Women of Variety have set Saturday night,
April 28, for their spring social event. A
catered dinner by Orestes will be served
members in the Variety Club, followed by
Moh^'
Arc Carbons
itcuidand 4 the
WoaU
The ONLY Imported Carbon
Carrying This Seal
American Tested
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#^/y
and Approved
America's Leading Theatres
DISTRIBUTED BY:
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Equipment Company
168 Golden Gate Avenue
San Francisco, California
entertainment, cards and dancing. Final
details will be announced by auxiliary
president Mrs. Benjamin Bonapart at the
meeting of hte group on Tuesday 1
6 1
.
A "gal" that works day and night in San
Francisco is Camile Barns, publicist for the
Fox Theatre. She was heard being interviewed
by Mike Jackson on his midnightto-dawn
KEWB radio program . . . Out of
hospitals and on the mend are: Mrs. Max
Ratner. Rotus Harvey and Teddy Nasser
and buying dming the week
were: V. Salih, Fremont; the William
Blairs of Cloverdale and the Gilgerts of
Walnut Creek.
The Sierra chapter of the Daughters of
the American Revolution has been active in
better films activity since 1922. At present
the chapter has ten members on the
Berkeley Motion Picture and Television
Council, a group which the Sierra DAR was
instrumental in founding in 1949. On the
council are the Mmes. Glenn Amsbury,
William Cross, Norman Danielson, Oscar
Evans, William Holland, lone Jones and
Norman Stadum, and Edith Newton, Mattie
Stover and Margaretha Suermondt.
Writers Yell for Referee
In WB 'Chapman' Case
HOLLYWOOD — The Screen Writers
Guild has been called in to arbitrate the
matter of screen writing credit on Warner
Bros.' "The Chapman Report." The studio
had planned to give full credit to Gene
Allen for the fifth and final script on the
film, a decision objected to by Wyatt
Cooper, author of the third script. Helen
Deutsch penned the original screenplay
from Don Mankiewicz's treatment of the
Irving Wallace novel, following which Ron
Miller wrote a screenplay, followed by
Cooper and Noel Langley.
Although Allen developed the final script
from which director George Cukor worked,
each writers' script will be considered by
the guild arbitration committee. The film
is currently being edited by producer Richard
Zanuck.
Stella Stevens Gets Part
Oposite Elvis Presley
HOLLYWOOD—Stella Stevens goes to
producer Hal Wallis on loan-out for Paramount
to play opposite Elvis Presley in
"Gumbo Ya-Ya," which Norman Taurog
will direct this spring in New Orleans.
Miss Stevens will play a night club singer
in love with Presley, who portrays an entertainer.
Screenplay of "Gumbo Ya-Ya." a
Creole expression meaning "everybody talks
at once," by Edward Anhalt from an
original by Allen Weiss.
Disney Films 'Horseshoe'
HOLLYWOOD—Walt Disney has set the
"Golden Horseshoe Revue" in production at
the Bm-bank studio, toplining Annette, Ed
Wynn, Hem-y Calvin and Gene Sheldon.
The film will commemorate the more than
10.000 variety performances given at the
Disneyland showcase. Ron Miller will direct
and Larry Clemmons has penned the
screenplay.
Catholic Guild Re-Elects
J. E. Henning President
SAN FRANCISCO — J. Earl Henning,
vice-president of the Robert Lippert Theatres,
has been re-elected president for the
second year of the Catholic Entertainment
Guild of Northern California. Henning will
serve during 1962.
Other officers elected for a full-year
term are William Boland. Hardy Theatres,
first vice-president; A. R. Feliziani, Strand
Theatre, second vice-president; Paul
Schmuck. 20th Century-Fox, treasurer;
Kay Hackett, Metro-Goldwyn-Mayer, recording
secretary, and John J. O'Leary,
sales manager of 20th Century-Fox, as
chairman of the board.
Members of the Guild elected to the
board of directors are Ralph Clark, United
Artists Corp.; Gene Newman, 20th Century-Pox;
James J. Donohue, Borde Associates;
Fred Dixon, United California
Theatres; Peter Vigna, Fox West Coast;
Charles Maestri, Lippert Theatres; Joseph
Flanagan, Variety Club; Ugo Fratto and
Joseph Cane, 20th Centui-y-Pox; Howard
Butler, Allied Artists; James Chapman,
Harvey Amusement Co., and Hany Rice,
Embassy Theatre.
Msgr. Vincent F. McCarthy, pastor of St.
Patrick's Church, is the Guild's chaplain.
SEATTLE
fTniversal hosted theatremen from the
Portland-Seattle territory at an invitational
luncheon and screening of "Lover
Come Bac'r:," held at the New Washington
Hotel here. Mike Vogel. up from San Francisco,
helped James B. Mooney, local manager.
. .
Jim Bonholzer of United Theatres was
back from a vacation trip to Las Vegas,
etc. Smith of the El Rancho
.
was on a vacation cruise to Samoa .
Carl Unik and wife of the Aurora Drive-In
were back from a trip into southern California
. Jack Dallas and wife vacationed
in Las Vegas.
Detroit Studio Theatres
Sold to Art Guild Co.
DETROIT — William Flemion has disposed
of his interest in the Studio Theatre
Corp., operating two art theatres, one
called the Studio and the other the Studio
North, the latter located in suburban Ferndale.
The new owner is the Art Theatre
Guild of Columbus, owned and operated
by Louis Sher. Flemion has headed the
Studio operation with Edward L. Shulman.
Flemion's plans are indefinite.
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W-6 BOXOFFICE February 5, 1962

. . The
Theatre
. . R.
DENVER
. .
Tim Grifling has opened his new Wyoming
Drive-In at Albuquerque . Gus Meisner
has taJcen over the operation of the Windsor
Colo. I I . J. OCallaghan
will open the Campus Theatre, formerly the
Rig. in Februai-y with Otho Mann as manager
. Allied Artists exchange suffered
some water damage due to a pipe
burating because of the extreme cold.
. .
. . .
Clarence Batter of Booking Service became
a grandfather with the arrival of
Randall Clay Pirestein in San Francisco
Columbia district manager NoiTnan
.
Jackter was in calling on circuit officials
Jules Gerlach of Lopert Fihns also
. . .
was in from Los Angeles to set up datings
Jack Felix of Favorite Films was traveling
the southern tenitory.
Charles Gilmour of Gibraltar Enterprises
is in a erst at home as the result of a fall
while lea\ing his office. He suffered broken
leg bones. The annual meeting of the Gibraltar
Enterprises was moved to the Gilmour
residence and held as scheduled . . .
Educational channel KRMA held a roundtable
progi-am on motion pictuies. Participating
were the members of the press and
the clergy, while the industry was represented
by Ralph Batschelette, manager of
the Mayan Theatre.
Seen along the Row were Bob Heyl, Wyoming
at Torrington: Claude Graves.
Flatirons Theatre, Boulder: Joe Machetta,
Emerson at Brush; Lari-y Starsmore and
Howard Campbell. Westland Theatres,
Colorado Springs; George McCormick, Skyline
at Canon City: Fay Gardner, Star at
Cui-tis, Neb.: Nora Wright, Grand at Flagler;
R. L. Stanger, Evans Drive-In. Denver;
Ed Nelson, Pox at Leadville: Carman Romano,
Rex at Louisville; R. J. OCallaghan,
Campus at Rangely. and Bill Bertelero,
Black Hills Amusement Co.
Allan Schrimpf in Charge
At Helena Marlow Theatre
HELENA, MONT. — Allan Schrimpf, recently
appointed manager of the Marlow
Theatre here, began his new duties Thursday

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W-8 BOXOFFICE ;: February 5, 1962

Variety 3rd Encore
Awards February 17
INDIANAPOLIS—The third annual Variety
Club Awards ball, sponsored by Tent
10, will be held Pebi-uary 17 in the Riley
room of the Claypool Hotel as the culminating
event of Variety Week. Maurice De-
Swet and E. Edward Green are chairmen
of the awards program which will see the
presentation of Encore Awards to local nonprofessional
theatre personnel and special
awards to Hoosier professionals.
Those on the ball committee are Mrs.
Franlc S. Crowder, representing Ballet Society
of Indianapolis: Betty Williams. Starlight
Musicals: Allen W. Clowes, Avondale
Playhouse: Mavourneen Harshman, Footlite
Musicals: John Kautz, Civic Ballet:
Carroll Reynolds, Indianapolis Chamber of
Commerce, and Prank Powell, Circle Players.
Other representatives planning the affair
are Norma Geraghty, Variety Club's
women's auxiliary: Julian Bamberger, Civic
Theatre, Dorothy Kauffman, Jewish Community
Center's Theater-in-the Woods:
Charles Johnson, Catholic Theatre Guild;
Ted Popoff, Episcopal Theatre Guild; Travis
Selmier, Intro Productions, and Maxcia
Davis, Morris Street Players.
Also included are Shirl Evans, chief
barker of the local club. Rex Carr, Margaret
Eastridge, Mrs. Jules T. Gradison and
Ross Williams.
Proceeds from the ball will go for the
support of Variety Club charities for retarded,
handicapped and underprivileged
children.
Muncie Theatre Building
Bought by Two Lawyers
MUNCIE, IND.—The Wysor Grand Theatre
Building, southwest corner of Jackson
and Mulberry street, has been purchased
by George W. Pierce and Frank E.
Gilkison jr., local attorneys, from the Muncie
Theatre Realty Co.
C. V. Bender and Fred Miltenberger negotiated
the $76,000 sale from Pierre F.
Goodrich of Indianap>olis, head of the Muncie
Theatre Realty Co.
The theatre company has a lease on the
property running until May 31, 1963, and
an option for another year's lease. Two
other businesses in the building, the Mayfair,
a women's apparel shop, and the Central
Grill, have had their leases renewed.
One other business room is vacant. The
theatre company pmxhased the building in
1951 from George S. Challis, who had
bought it from the HaiTy Wysor estate
and operated it as a theatre from about
1914.
The Clarence Howards Buy
White Pigeon, Ind., Sun
WHITE PIGEON, IND.—Sale of the Sun
Theatre to Mr. and Mrs. Clarence Howard
of Constantine has been announced by Mr.
and Mrs. Basil Burchett, who built the
theatre in 1948 and had operated it since
its oF>ening.
Bmxhett now is engaged in carpenter
work while Mrs. Burchett is assistant in
the office of a local doctor.
The Howai-ds formerly opened the Park
Theatre, Constantine, which is now closed.
Chicago Tent 26 Installs Officers
CHICAGO—Over 150 Variety Club members
and friends turned out for the installation
of the new officers and crew of Chicago
Tent 26. Pictured above, flanked
around re-elected Chief Barker Nat Nathanson
are, left to right: Jack Rose,
property master: Richard Graff, second assistant
chief barker: Nathanson; John
Jones, a past chief barker and installing
officer: John Clark, first assistant; and
Harry Balaban, dough guy.
Fifteen members who joined the club
during 1961 were inducted by past chief
Jones.
Nathanson, midwest division manager of
Allied Artists Pictures, presented checks
totaling $51,000 to Albert Pick jr., chairman
of the board of trustees of LaRabida
Jackson Park Sanitarium, the pet charity
of Tent 26. This sum represented proceeds
from audience collections conducted in Chicagoland
theatres last August, the Joe Swedio
"Man of the Year" dinner, various
fund-raising activities conducted by the
Women's Variety Club, and memorial
funds raised in honor of the late Jack
Kirsch and Benjamin Lourie. Also included
in this sum were funds raised in behalf
of Vai-iety Club by Sig Sakowicz of Chicago
Radio Station WGN through a celebrity
bowling tournament.
Irv Kupcinet, columnist for the Chicago
Sun-Times, acted as toastmaster. Speakers
included Pick and Jack Brickhouse, local
sportscaster.
Other crew members installed: Arthur
Holland. Ben R. Katz, Harry Lustgarten,
Al Raymer, Mayer Stern, Wallerstein.
Elvis Film, Booked in for One Week,
Stays Two in Lively Suburban House
INDEPENDENCE, MO—"Blue Hawaii,"
the newest Elvis Presley film, set a longevity
record at the Englewood Theatre
here when it played a total of two full
weeks.
The film originally was booked into the
Dickinson circuit de luxe neighborhood
house for one week—in itself a rare practice
usually reserved for major Disneys and
spectacles. Opening night, January 17, was
good despite teiTible weather, and the good
business kept up. Another thing that kept
up was the almost continuous ringing of
the phone with questions of "How long will
the pictui'e stay?" and wails of being snowbound
without transportation. This stream
of calls was largely responsible for the first
four-day holdover. When neither calls nor
the business fell off very much. Stark finally
arranged for the final three days,
bringing the run to its two-week length.
It should be noted here that the film already
had played an extended first-run
engagement in nearby Kansas City, plus
multiple neighborhood and drive-in availabilities
in the metropolitan area.
In addition to the pictui-e itself, crowd
lure was the nightly appearance on stage
and in the lobby of "live hula-hula girls"
as the marquee read. These teenage dance
students from Paul Zimmerman school of
the dance appeared twice nightly, at 7:45
and 10 p.m.
Dm-ing the 6 o'clock rush hour traffic
from Kansas City which passes by the
theatre, Stark used a battery-E>o\vered bullhorn
to give an old-fashioned barker's
spiel about the hula girls and the pictm-e.
Also during the first few days of the run.
Stark cut out four 14-foot palm tree shapes
from beaverboard, mounting one in front of
each of the steel posts which support the
marquee. These realistically painted trees
drew much attention to the theatre.
(For the many-faceted preliminary campaign
worked out by A. R. Stark before the
pictui-e opened, see the Showmandiser
section of Boxoffice for February 12.)
Collins Theatre in Joliet
Victim of $45,000 Fire
JOLIET, ILL.—Fire destroyed the Collins
Theatre on a recent Wednesday night,
firemen losing the battle to flames that
reached as high as 200 feet in subzero
weather. The theatre at 668 Collins was
empty, having been OE)erated only on Sunday
in recent years.
Mrs. Hope Angeles, owner of the theatre,
estimated the damage at $45,000. Cause of
the fire was undetermined.
Rothschild Named St. Louis
Branch Manager of NSS
ST. LOUIS—Al Rothschild, salesman for
National Screen Service in Kansas City,
has been appointed NSS manager here. He
succeeds Ben Lass who resigned, effective
Januai-y 26. Rothschild started with NSS
in 1943 and has held sales posts with the
company in Memphis and New York.
BOXOFHCE :: February 5, 1962 C-1

. . Wally
. . "The
. . Susan
CHICAGO
.
•The Twist Craze," produced locally by Allan
David, has appointed Dore Productions
as distributor. The film is running in
neighborhood houses throughout Chicagoland,
following its initial opening at the
Oriental in the Loop . Columbia publicist
John Thompson is
.
organizing an allout
promotion of "Walk on the Wild Side"
. . . Hank Ehi'lich, publicist for Paramount,
set up an opening of "Summer and Smoke"
at the World in Minneapolis.
. .
.
G. R. Frank, division manager for Paramount
here, attended conferences in Indianapolis
. Harold Schneider of Paramount's
accounting department in Minneapolis
was at the local office to assist with
the accounting work Lewis,
switchboard operator at MGM, and Bill
Jacobs will marry February 25 . . . Stanford
Kohlberg has appointed Fred Allen as
vice-president of Starlite Theatrical Enterprises
and Stanford Industries . . . Kohlberg,
his wife and seven of their children
are motoring to Florida for a short holiday
. . . The name of the Starlite indoor
theatre for which the foundation has just
been completed, will be the Studio.
John C. Calhoun, MGM publicist, is
working on "King of Kings." Currently he
is in Des Moines, Minneapolis and Milwaukee.
The attraction is scheduled to
satui-ate Chicago outlying theatres April
27 Heim, publicist for United
.
Artists, was in Minneapolis to aiTange a
campaign for "West Side Story," which
will open at the World on a hard-ticket
basis . . . Marie Krupa, head cashier for
MGM here, is enjoying a Florida vacation
Mason G. Rapp, head of the Chicago
. . .
architectural firm of Rapp and Rapp, addressed
a luncheon of the Theatre Equipment
Dealers and Manufacturers Ass'n in
the Sherman Hotel on "Modern Ti'ends in
Theatre Design."
Herb
Burnhart Glassgold has joined Cole
Vending Industries, Inc., as vice-president
and general sales manager . . .
Wheeler of Stanley Warner Theatre Management
Corp., went to Milwaukee for conferences
. Head" will open a multiple-run
booking in February. George Regan
Distributing Corp. is the distributor
Richard Stern has timed the opening
. . .
of "Man in the Moon" at his Cinema Theatre
to coincide with astronaut John
Glenn's flight . . . Bill Schaefer, assistant to
'.
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Arthur Circuit Forms
Senior Citizens Club
ST. LOUIS—Formation of a Senior Citizens
Movie Club, which will entitle members
60 years of age and older to special
reduced admission prices, was announced
by Edward Arthur, general manager of the
Arthur Enterprises-St. Louis Amusement
Co. Theatres participating in the program
are the Fo.x. Amba.ssador, St. Louis, Avalon.
Pageant. Shady Oak. Tivoli. Granada.
Rio. Maplewood. Tower. Wellston. Columbia.
Crest. Hi-Pointe. Shenandoah and the
Washington Theatre, the latter in Granite
City. 111.
Membership applications at $1 each arc
now being accepted in all these theatres.
Proof of age is the only requisite for membership.
Savings will amount to as much
as 35 cents an admission depending upon
the price of the theatre's attraction.
The Arthur theatres already grant a
special student's rate.
The move to form a Senior Citizen's
Movie Club was made following a radio
question and answer show that Arthur was
on recently when he was queried by many
senior citizens as to why this had never
been done. He replied then that he had
been thinking of it for a long time and
that if there was that much need for such
a program he would put it into effect.
ST. LOUIS
^he WOMPIs have finally gotten under
way with their 50/50 club project
which will help the organzation raise money
for their many charitable projects
throughout the year. Tickets for the club
are available at all the exchanges and
everyone is m-ged to help in this worthy
cause. The WOMPIs do a lot of good for
many hospitals and shut-ins and spread a
lot of goodwill and favorable publicity
about the film business.
Also on the current 'WOMPI agenda are
. . . Bernard
plans for a tea to be held Valentine's Day
from 4-6. according to Charlotte Murphy,
president. This will be a membership tea
with each member urged to bring as many
prospective members as possible . . . Birthdays
were celebrated this past week at
MGM with Jo Clyburn and Pan Krause
marking off another year
Temborius, Breese. III., has left for Florida
where he expects to stay until mid-
March . 'Williamson and Vfes
Bloomer. Bloomer circuit, are on a Florida
Howard Sullivan, brotherin-law
fishing trip . . .
of Frances Frenger died. Fi-ances
formerly worked at MGM.
Charles Laughton, in town for a reading
session at the St. Louis Art Museum, was
guest at the local opening of the new
Metropolitan Press Club. He was also interviewed
by Rex Davis of KMOX radio
"SELECT" FOUNTAIN SYEUPS
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Phone
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and was seen on Parker Wheatley's Eye on
St. Louis over KMOX-TV. He was squired
around town by Irving Shiffrin, Columbia
exploiteer.
State Senator Frank X. Reller, Wentzville.
former exhibitor, has written Gov.
John Dalton to call a special session of the
legislature to amend the state's "archaic,
o'j.solete and antiquated" Sunday closing
laws.
Seen around the Row as the weather began
to improve were these exhibitors from
Illinois: Fred Benzel. Staunton: Charles
Beninati. Charleston: Catherine Beckemeyer.
Trenton: Mr. and Mrs. Robert
Straus. Benton, and Paul Horn, Jerseyville
Ken Hirth, from Pacific. Mo.
Chicago Critic Reprints
El Paso Theatres' Code
CHICAGO—In stating in her column
that she considers a code of ethics for
motion picture exhibitors a splendid idea,
Ann Marsters. critic for the Chicago
American, reprinted a five-point code
which has been adopted by nine theatres
in El Paso. Tex. They are:
1. 'We will advertise the age suitability of
each movie according to some recognized
rating service, such as Parents' magazine
or the PTA magazine.
2. We will not show "objectionable"
.scenes In trailers of coming attractions on
the family fare bill.
3. We will not show movies with adult
age limits on the same bill with family
fare.
4. We will not allow minors under 18
admittance to adult fare.
5. We will not choose the sensational for
our advertising.
Miss Marsters writes further that exhibitors
who signed the agreement represented
three indoor and six drive-in theatres.
She extended her congratulations
to them, and said, "If all theatres would
follow suit, the movie industry would gain
in the public's esteem and, very probably,
in patronage."
'Two Before Zero' Started
At Niles Chicago Studio
CHICAGO—Mid-American Motion Picture
Corp. has changed its name to Motion
Picture Corp. of America. Reginald J.
Holzer. a Chicago attorney, is president.
The renamed company is backing Fred
Niles' 90-minute theatrical featm-e, "Two
Before Zero," to be released in March.
Basil Rathbone has been signed as the
male lead in the expose of international
communism. Mary Murphy has been chosen
to take the female lead. Shooting of the
film, budgeted at $250,000. started in Niles'
Chicago studios January 29.
Red Springs, N.C., House
Bought by Leon Gibson
LUMBERTON. N. C—Leon Gibson, manager
of the Carolina Theatre for the past
two years, has bought the Red Springs
Theatre. E. H. Munns has been transferred
from a Raleigh movie theatre by North
Carolina Theatres to manage the local
Carolina.
Gibson, who is a native of Red Springs,
has been associated with North Carolina
Theatres for 32 years.
Ft. Wayne-Made Film
Given Gala Premiere
FORT WA'iTNE—The first feature film
made by Galbreath Pictures, "Night of
Evil," was world-premiered in the Embassy
Theatre Saturday and Sunday, January 27.
28, with all proceeds going to local charities
under the sponsorship of the Central
Lions Club.
The film was made by Richard Galbreath,
maker of industrial films, in Fort
Wayne during the .summer of 1960, and is
based on the life story of Dixie Ann Dikes,
a beauty queen who landed in jail for attempted
robbery. Many local people and
business firms cooperated in the production.
INDIANAPOLIS
H II
touring stage shows announced for the
Murat Theatre have been cancelled
by the booking firm handling the Murat
this season. The high cost of production,
demands of the local stagehands union and
public apathy are blamed for the cancellation,
which involves "Bye Bye Birdie."
"La Plume de ma Tante" and such tentatively
scheduled shows as "The Unsinkable
Molly Brown," "Sound of Music" and "My
Pair Lady."
J. CHnton Weddle Buys
Liberty in Lawrenceburg
LAWRENCEBURG. IND. — Sa'e of
the
historic Liberty Theatre has been announced
by Mr. and Mrs. Ralph W. Sacker,
operators since 1933. the new owner being
J. Clinton Weddle, owner of the Walnut
Theatre here. It is the first time that both
Lawrenceburg theatres have been under
the same owner.shlp.
Weddle. however, plans to keep the
Liberty closed until more first-run pictures
are available.
The Sackers plan to spend some time in
Florida, where they have property, but they
will retain their Greendale residence. They
purcha.sed the Liberty property from the
Perpetual Building and Loan Co. in 1933.
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BOXOFFICE :: February 5. 1962 C-3

HONORED BY FOUR "BOSSES"—Mrs. Bea Woodruff, Fox Midwest Theatres
secretary in the Kansas City headquarters office for the past 14 years, recently
took an extended leave of absence to be with her ailing sister and brotherin-law
in Downey, Calif. Almost 50 of Mrs. Woodruff's present and past associates
gatliered for a surprise farewell for her in the FMW offices, including the four
circuit heads she had Girl Fridayed on the job. From left, they are Richard
Brous, C. E. Shafer, Fred Souttar and Senn Lawler. Souttar is the present FMW
head, Brous now is an executive with Price Candy Co., Shafer is with Commonwealth
Amusement and Lawler is in "active retirement."
KANSAS CITY
T^any readers were distributed at the recent
news that the Star Theatre at
Lyons, Kas., was iinable to renew its operating
license because of an adverse report
from a deputy state fire commissioner.
So the present news is doubly welcome:
Mrs. Neely's daughter and husband (Mi-.
and Mrs. Clifford Weaver) have been hard
at work improving the Stai' and bringing
it up to specifications. At last report, they
hoped to be in operation by Wednesday
(7).
More good news: Earl Ogan, AA salesman,
encounterd Mrs. Shirley Booth in
Nevada, Mo., the other day and during
the course of conversation was told that
she and Shirley definitely plan to rebuild
the Booth Theatre in Rich Hill. The longtime
family enterprise burned this past
fall and it was feared that Rich Hill might
join the ranks of the theatreless towns.
C. C. "Irish" Murray, Pox Midwest city
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—
. . . Vincent,
. .
3 Memphis Theatres
Enjoy a Rousing Week
MEMPHIS — The romantic comedy
"Bachelor Plat" opened at the Strand to
190 per cent business. Th? State scored
250 per cent with two MGM bring-backs.
"Knight-s of the Round Table" and "Ivanhoe."
The second week of "Cinerama Holiday"
at the Palace did foui- times average
business during its second w-eek.
Averoge Is 100)
Guild— hJcipoliton Carousel (Lux-Jocon), 3rd wk. 90
Moico— Flower Drum Song (U-l), 4th wk 90
Palace—Cinerama Holiday (Cinerama), 2nd wk...400
Stote— Knighfs of the Round Table (MGM);
Ivanhoe (MGM), reissues 250
Straid— Bachelor Flat (20t-h-Fox) 1 90
Warner— Soil a Crooked Ship (Col), 2nd wk 100
Variety Tent 24 Installs
Chief W. G. Carmichael
CHARLOTTE—W. G. Carmichael. Allied
Artists exchange manager, has been installed
as chief barker of Variety Tent 24.
succeeding L. R. Gilland jr., Stewart-
Everett Theatres.
The new assistant chief barkers are Al
Munn. WSOC. and Lawrence Terrell,
Buena Vista. Other officers: John Vickers
sr., Carolina Delivery Service, dough guy:
Robert Turnbull, National Theatre Supply
Co.. property master; canvasmen. Melvin
Cook. American-Astor: Fred Gibson,
WBTV: Earl Mulwee, Carolina Delivery
Service: Jimmy Greenleaf. Universal: Bob
Alander, Charlotte Observer, and Prank
Lewis, Riggs Printing Co.
At the installation meeting, the club also
approved plans to form the ladies committee,
to be comprised of wives of members
and carefully selected associate members.
This committee, in cooperation with male
members of the club, will institute a search
for talented children. Variety members
have interesting and ambitious plans for
the children chosen to be in the Variety
program.
The club, which recently remodeled its
quarters, including the addition of a beautiful
lounge for the ladies, is now conducting
a membership drive, looking for men and
women whose interests fit in with
charitable goals of the Variety Clubs.
Wometco Board Votes
Class A and B Dividends
MIAMI—Wometco Enterprises directors
have declared a regular quarterly dividend
of 17 '2 cents a share on class A common
stock and 6'2 cents a share on the class
B stock, payable March 15 to stockholders
of record March 1. The regular dividend
payment is being maintained on the increased
number of shares now outstanding.
Stockholders of record of January 2, received
a 10 per cent stock dividend on
January 15 as the result of action taken
by the board of directors in October, 1961
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NEW ORLEANS
Wc are deeply appreciative of the kindness
ond well-wishes treceived from near and afar
during our recent illness—Anno Auslet.
T)ouKlas Desch, southeastern district manager
for Buena Vista, attended the
farewell luncheon given by local BV staffers
Jeanne Ci-ozat, Valerie Benson and
Helen Pabsl at Commander's Palace restaurant
for Floyd Harvey jr., who resigned as
BV sales manager here to join Don Kay
Enterprises in Memphis as salesman. Mrs.
Harvey also attended. Miss Benson is getting
married May 5 to LaiTy Hogan.
Gulf States closed the Joy Twin Drive-In
till April 1 . . . Other items reported from
Transway: Anna Guzzardo has returned to
manage the Liberty in Independence, La.
The family situation had been operated by
a lessee for several years . . . John Luster
of Page Amusements closed the Pines
Drive-In at Leesville until warm weather.
Sympathy to Claire Brotmeyer of the
Warner Bros, staff on the death of her
father Emmanuel Aubert, 83 . . . Tom
Neely. NTS manager, was calling on clients
in southwestern Louisiana ... At the local
Paramount office to confer with Manager
Bob Hames were Jeny Pickman and Tom
Bridges of the home office . . . Gain Harrison
succeeded Joan Troncosa as secretary
to Manager Hames.
Earl Perry, general manager for Pittman
Theatres, was calling on managers in
Lake Charles, Sulphur and Baton Rouge
husband of Anna Sinopoli,
WOMPI service chainnan, is home after a
three-week treatment in a hospital .
Delia Jean Pavre. Paramount Gulf staffer,
reports her husband Eddie is home after a
two-week hospital stay after surgery.
Roland Hoffman, UT home office staffer,
six-foot plus, ageless, with a generally attactive
and pleasing thinness and as agile
as a teenager, stole the show at a recent
party of friends and associates as he
twisted and gyrated himself right into the
title of "King of Twist" among his circle
of friends. It is said, Roland has a technique
all of his own. Anyone interested in
the "know how" call Roland
United Theatre news, as reported by Earl
Kroeper, buyer and booker: The Clabon,
first-run all-Negro patronage theatre resumed
operations January 24 after having
been dark since October 27. The feature
attraction is one of Columbia's big pictures
of the past film season. "All the
Young Men." a Hal Bartlett production
starring Alan Ladd and Sidney Poiter. It
is booked for an unlimited engagement,
that is, as long as business warrants its
holdover. While the Clabon was closed, it
was remodeled and redecorated.
Five United Theatres houses, including
the Abalon, CarroUton, Napoleon. Nola and
Poplar are doing very well with "Ben-Hur."
booked for a week with one show nightly,
starting at 7:45 at some theatres, 7:30 at
the others. Admission prices are: adults,
75 cents: children 35 cents. The splendid
attendance is something to marvel at, considering
that the picture ran 29 profitable
weeks at the first-run Civic in the summer
and fall of 1960. Many in the audience are
treating themselves to a second viewing.
The National, New Orleans only uptown
art house, has been yielding good business
since its conversion to an "arty" several
months ago. The current attraction, in its
third week, is "Purple Noon," which Prank
Gagnard, Times-Picayune motion picture
editor, heralded as "The picture, which happens
to be a nasty crime and suspense
story, is positively one of the most beautiful
pictures every made! ... Its scenery
takes every prize in the guide book." . . .
Prom good to very good business continues
at all of the other UT theatres since its
pick-up shortly before Christmas, after the
usual lull, encountered every year after
the end of summer. Even through the very
cold spell of some three weeks ago boxoffice
results were satisfactory.
. . .
A large group of exhibitors were guests
of MGM at a screening of "King of Kings"
at the Civic Theatre iJohn Roberts) on a
recent Wednesday afternoon. The film
opened there the next day for an unlimited,
reserved-seat engagement
Noted on Pilmrow were Mrs. W. W. Peters,
who managed the Lake in Mandeville for
C&B Theatres: Chief Martin, film buyerbooker
for the Navy auxiliary air station
at New Iberia: M. A. Connett and Marijo
James from Newton, Miss.: Maurice Kleinman.
New Moon at Lake Charles, who told
Andy Bevelo that his closing during the
recent freeze was the first suspension during
his nine years of operation in
Louisiana because of frigid weather.
. . .
H. J. Ballam, Hodges Theatre Supply
engineer, checked in following a week's
trek to Galiano, Raceland, Houma, Thibodaux.
Lafayette and a few other towns in
.southwestern Louisiana One of the
early week exhibitors seen on Pilmrow was
Cecil Kelly, of the Fox, Plain Dealing, La.,
and the Stamps, Ark. theatre . . . Director
Henry King was in town for a day to talk
about his "Tender Is the Night." He was
entertained by Paramount Gulf executives
and 20th-Pox Manager W. A. "Billy"
Briant at a press luncheon at Brennan's.
Based on Derek Monsey's novel, MGM's
"The Hero" will be produced In Italy by
actor Peter Finch.

. . The
MEMPHIS
H bout 40 patrons were routed in a fire
which broke out in the downtown
Nashville Paramount Theatre. Damage was
estimated at $7,500. screen, drapes and
sound equipment being destroyed. An electrical
short is believed to have started the
fire. Fireman Earl Campbell, 24, was in-
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jured while fighting the fire when a curtain
rod fell on his head.
VVOMPI of Memphis gave a birthday
party for Arthur- Bonds, a member of the
family WOMPIs adopted at Christmas
time, on his fifth birthday. There were 12
guests at the party at the Aii-way Theatre,
where all were hosted by Willie Shapiro,
who also provided popcorn all around. Ice
cream was provided by Peggy Hogan's husband
Thomas, who is with Sealtest.
WOIVtPI members are collecting broken
and used jewelry for Goodwill Industries
as their project for Febi-uary . . Helen
.
Guess. Malco Theatres, is a new WOMPI
member .
monthly meeting of
WOMPI was held at a dinner at the Variety
Club. A film of the 1961 WOMPI national
convention at Charlotte was shown.
Gene Bearman, member of the Memphis
board of censors, said "Sweet Bird of
Youth" is a fine movie but reconunended
it for adults only. Four members of the
censor board, including Bearman, screened
the MGM movie.
A 13-year-old Memphis boy, Foley Flinn,
plays the boy Jesus in the new "King of
Kings" now at the State Theatre. His
grandparents, Mr. and Mi-s. W. J. Floyd,
live here. His parents. Col. and Mrs. Robert
Payne Flinn. were living in Madi'id when
the film was made there. Colonel Flinn is in
the Air Force.
Henry King, director, was in town to promote
the 20th-Fox film, "Tender Is the
Night," which opened February 1 at the
Plaza . . . Foster Hotard, booker for the
Martin Theatres of Georgia, from Atlanta,
was in Memphis booking for the ciixuit.
Visiting exhibitors included Frank Heard,
Lee Drive-In, Tupelo. Miss.; T. A. Ray,
Calico. Calico Rock. Ark.; Jack Lowrey,
Ritz at Russellville and Joy at Dardenelle,
Ark.; Louise Mask, Luez, Bolivar, and N. B.
Pair. Pair, Somerville.
Edward D. Clisby has assumed ownership
and operation of the Lakeside Drive-In at
Starkville, Miss. . . Malco has closed the
Frayser
.
Drive-In at Frayser, the Jaxon
Drive-In and 61 Drive-In in Memphis for
the season.
Orris Collins, owner of the Sunset Drive-
In at Paragould, Ark., has closed his Sunset
"until I can predict the weather." He
is expected to reopen from time to time
during spells of good weather.
Dorothy Dandridge Gets
Top Role in 'Marco Polo'
HOLLYWOOD—Dorothy Dandridge has
been signed by French producer Raoul
Levy to star opposite Alain Delon in
"Marco Polo," which Christian-Jacque will
direct in color and widescreen. Miss
Dandridge has left for Yugoslavia where
she will complete a week's work, to be followed
by five weeks of shooting in India in
April.
* * *
George Chakiris, young star who won
recognition for his performance in "West
Side Story," has been signed for a starring
role in "Diamond Head," JeiTy Bresler production
for Columbia release. Guy Green
will direct the film on location in Hawaii,
with Charlton Heston heading the cast.
Production is slated to start early in March.
JACKSONVILLE
]^ary Hart, WOMPI director at Florida
State Theatres, received a $1,243 check
on behalf of WOMPI from the Motion Picture
Charity Club for services rendered by
the entire WOMPI membership in aiding
the MPCC with its sponsorship of the midway
at the Jacksonville Agricultural and
Industrial Fair at the Gator Bowl last
November. All the money will be used by
WOMPI in conducting its charitable enterprises
... A new project to which WOMPI
has dedicated itself is assisting the Northeast
Florida Heart Ass'n with its office,
patient care and solicitations programs.
Fred Kent, owner of Kent Theatres, has
been re-elected president of the statewide
Ribault Corp., which will celebi-ate with a
week-long festival at the local Coliseum
the quadricentennial in 1962 of the landing
of a group of French settlers under the
leadership of Capt. Jean Ribault in 1562 at
a point of land a few miles from present
downtown Jacksonville.
Steve Formato, a new salesman on the
staff of Fred Hull, MGM manager, is following
in the footsteps of his father Louis,
who is district manager for MGM in
Washington, D.C. . . . Judson Moses. MGM
publicist from Atlanta, came in for advance
promotional work on "The Colossus of
Rhodes" . . . Jackie Baggett, MGM booking
clerk, was hospitalized for dental surgery.
Mrs. Mildred Driscoll came in for a
lengthy visit with her sister, Shirley Gor-
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. . "The
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I
TECHNIKOTE
don, WOMPI at Warner Bros. Mrs. Driscoll
said that the temperature stood at 29
below zero when she left her home In
Edmonton, Alta., Canada, and the temperature
was 80 above on her arrival here.
Ray Chambers, formerly with Allied
Artists, is now booking for Dave Roper at
the Enterprise Booking Service . . . The
Hazel Theatre at Plant City, clcsed for
. .
many years, has been reopened by D. E.
Belcher . Julia Raulerson has closed her
Outdoor Drive-In at Clearwater.
J. M. Wells has temporarily closed his
Wells Theatre at Kingsland, Ga. . . . Sam
Strathos has shuttered his Jefferson Drivein
at Monticcllo but continues to operate
the Park Theatre at Starke . . . Vi-sitors on
Pilmrow included Eddie Stern, Wometco
film buyer from Miami: Pete Dawson,
United Booking Service, Miami: Leonard
Nass, Vogue, Orlando: Bill Cumbaa, general
manager, MCM Theatres, and Dick
Eason, booker, MCM Theatres, both of
Leesburg; Mr. and Mrs. John Lawson, New,
Palatka: Robert Mullis, High Springs, and
Harry Dale, Lake Butler.
. .
Sheldon Mandell, director of the Five
Points Theatre, has introduced special
rates for large groups attending performances
of "Seven Wonders of the World" in
Cinerama . Trapp Family" had its
first north Florida run at the suburban
Edgewood . six weeks of playing
time, "Flower Drum Song" finally yielded
to the north Florida premiere of "Tender
Is the Night" on the screen of the downtown
Center . Jerry Lewis, who matches
Elvis Presley as a local screen favorite,
went on the screen of the big Florida in his
own production of "The Errand Boy" .
Terry-Thomas comedy fans were offered a
run of "Make Mine Mink" at the
Marco Art Theatre by Al Hildreth.
San
\V. A. "BUI" McClure's high-powered
staff at Universal came through for the
third straight week in capturing first place
among American branches of Universal in
the company's January 1-June 30 50th anniversary
sales drive named in honor of
Milton R. Rackmil, Universal president.
Harry Botwick, south Florida supervisor of
Florida State Theatres with headquarters
in Miami, was bursting with pride over the
birth of his first grandchild, Martin J.
Stein jr., bom to daughter Lennye and her
husband Martin J. Stein sr. at Lebanon
Hospital in Miami.
The State Theatre at Eustis, formerly a
unit of MCM Theatres, has been reopened
by Thomas Leonard and Dave Roper of
this city is serving as booker . . . The
Bradenton Drive-In, Bradenton, fonnerly
managed by R. R. Combs, is now being
managed by Ben Cohen and booked by
Dave Roper for the J&B Corp. . . . The
Villa Theatre, Winter Haven, has been
shuttered for an indefinite period.
Marina Berti plays the role of Mereka,
sister of Pythias, in MGM's "Damon and
Pythias,"
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Birmingham, Alabama
Henry King at 66 Takes Most Pride
In
59 Features He Has Directed
JACKSONVILLE — Henry King, one of
Hollywood's most distinguished directors,
spent a long, busy
day here Friday, January
26, being interviewed
by newspaper,
radio and television
reporters and chatting
with Filmrow
figures on behalf of
"Tender Is the
A w — ~.^F M' Night," which he di-
^\i ^~M
rected for 20th-Fox.
^^ ^^^^''^ He was not too tired
liBL__^(i^ik.^ at the day's end,
Henry King
however, for an enthusiastic
talk with
the BoxoFFicE correspondent about his
long career which stretches back to the
early days of silent movies.
The 66-year-old master of filming techniques
is most proud of the imposing lineup
of the 59 motion pictures he has made and
of the stars he has discovered, including
Richard Barthelmess, Lillian Gish, Ronald
Colman, Gary Cooper, Tyrone Power and
Don Ameche. He is also proud of having
directed Jennifer Jones in her Academy
Award role in "The Song of Bernadette,"
in "Love Is a Many-Splendored Thing" and
in "Tender Is the Night."
Thomas P. Tidwell, 20th-Fox manager,
hosted a luncheon at the Hotel Robert
Meyer in honor of King. Present were
LaMar Sarra, Florida State Theatres vicepresident:
Joseph J. Deitch, FST executive:
Bill Baskin, FST booker: Robert Heekin,
FST city manager: Joanne StaiT, FST advertising
manager: Judge May, Florida
Times-Union: Bill
Means and Ray Knight,
Jacksonville Journal: Bill Grove and Hal
Baker, TV personalities: Jim Klrby, Floyd
Theatres: Horace Denning, Dixie Drive-In
Theatres: Marshall Fling, Kent Theatres:
Marty Shearn, manager of the de luxe
Center Theatre, where "Tender Is the
Night" opened February 2; Jimmy Gillespie,
20th-Pox executive from Dallas, and
Jerry Rafshoon, 20th-Fox publicist from
Atlanta. Other invited guests were unable
to be present as they were attending an annual
election of the Motion Picture Charity
Club at the same time.
King spoke with sadness of Montana's
Governor Donald G. Nutter who died in a
plane crash Januai-y 25, just three days
after King had formed a warm friendship
with him at a gathering of the Cowboy Hall
of Fame and the Western American Heritage
in Oklahoma City January 22. King
had flown to Oklahoma City to repre-sent
star John Wayne and the 20th Century-
Fox Studios. He received, at a dinner attended
by 12 western governors, eight
awards for "The Comancheros" on behalf
of 20th Century-Fox. All the awards were
made by Governor Nutter.
King left here January 27 for New
Orleans in company with Gillespie and
Rafshoon.
"MeriT Twist-mas," is a special dance
number in Columbia's "Twist Around the
Clock."
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BOXOFFICE February 5, 1962 SE-3

, . . The
. . Howard
. .
. . Jack
—
ATLANTA
. . .
T^irector Henry King was here a day in
behalf of his "Tender Is the Night,"
which will open at the Fox Theatre early
this month. It's the 59th picture King has
directed. King spoke at a meeting of the
Atlanta Better Films Council, after which
his picture was screened M. M. Box,
Sands Theatre at Geraldine, Ala., died recently.
The wife of Charlie Karr, Martin Theatres
executive, was home recuperating
after surgery . Schuessler, booking
agent, became a gi-andfather with the
birth of a baby boy to his daughter, Mrs.
Larry Baldwin, who lives in Seaside, Calif.
McRae iGa.i Drive-In closed for
the remainder of the winter on January
27.
The Coca-Cola officials hosted a cocktail
party and reception at the Variety Club
recently for visiting Variety Club officers
and other invited guests. Chief barkers
present were Mike Carmichael, Charlotte;
Dick Lightman, Memphis; Vic Levine, Miami;
Bruce Hay ward. St. Louis; Harry
Martin, Houston, and Gene Skinner, Atlanta.
VIC officers were George Hoover of
Miami and Bob Bostwick of Atlanta.
Mrs. Les Senart and Mrs. John Farmer
of the Variety Tent 21 Ladies Committee
presented a check for $1,600 to Variety
Chief Barker Gene Skinner for the club's
philanthropies. The women have contributed
a total of $11,000 since their organization
four years ago. Mrs. Senart, new
chairman of the Ladies Committee, and
Mrs. W. G. Bradley, cochaimian, have appointed
the following committee chairmen:
Olive Bell Davis, recording secretary; Mrs.
E. E. Whittaker, corresponding secretary;
Mrs. Gladys H. Tribble, treasurer; Mrs. L.
B. Butler, program chairman; Mrs. Barney
Ochs, parliamentarian; Mrs. John Fulton,
chairman of charity projects; Mrs. Jon
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Farmer, news chairman; Mrs. Ben Shapiro,
membership; Mrs. Sam Goodman, smi-
-shine; Mrs. G. M. Jones, special projects;
Mrs. Melvin Finkel, tickets: Mrs. E. J. Detwiler.
telephone; Mrs. J. B. English, hostess,
and Mrs. Leigh Kelly. 500 Supper
Club. The next meeting of the committee
will be held at the clubrooms February 14,
Seen on Filmrow were exhibitors 'Walter
Morris. Pike and Tower theatres, at Knoxville;
Leon DeLozier. Princess and Putnam
at Cookeville; P. J. Henn. Henn Theatres,
at Murphy, N. C; 'Warren Jackson,
Knox at 'Warrenton. Ga.; Lane Hobson,
Strand at Alexander City; N. L. Scott, Palace
at LaFayette and Moonlit at Trion,
Ga.;
Bob Dunn. Camilla and Dunn at Camilla:
Dean Hardy. Dallas and Judean
at Dallas. Ga.; Bob 'Word. 'Word Theatres
at Scottsboro; Jack Jones. Swan at Blue
Ridge; Fred Jabaley. Princess at LaGrange;
John Hackney. Hub at Covington, and Mr.
Kilgore of Kilgo Enterprises and the 85
. . Drive-In at Fayette . Dean Hardy was
passing out cigars in announcement of the
birth of a baby.
Roscoe V. Smith was re-elected vicepresident
of Theatres Sei-vice Co. and
Harry Eubanks was re-elected secretary
and treasurer.
MIAMI
piorida State Theatres, U-I, 'WLBW-TV
and radio station 'WQAM have joined
forces in a countrywide search for Miss VIP
of Greater Miami as a part of the activities
to launch the world premiere of "Lover
Come Back" February 8 at the Olympia,
Beach, Gables and Shores theatres. She
must be from 18 to 25 years of age, single
and vivacious, interesting and personable.
The county winner was to be chosen on
Bill 'Wyler's Saturday Hop over Channel
10. She will compete with beauties from
major cities throughout the country who
are being brought here by Universal for
the finals in the national "VIP" contest
February 17. The national "VIP" winner
will receive an all-expense trip to New
York.
George C. Hoover, who owns a chain of
motion picture theatres and recently took
over the Cocoanut Grove Playhouse, has
hired Jules Ziegler as production manager,
replacing Owen Phillips, resigned. Ziegler
began his career as office boy to Florenz
Ziegfeld. which makes him the "oldest
agent in the business," he says. He has
produced several New York shows .
Jayne Mansfield and husband Mickey Hargitay
were in Fort Lauderdale to visit Ross
Christena.
Clayton Conrad, maintenance man at
Wometco's 27th Avenue Drive-In, is convalescing
at home following a recent illness
at North Shore Hospital. He is a member
of the Old Guard, an organization of
Woi^.ietco employes who have been with the
co:npany more than seven years . . . Bud
Weil, in production at Wometco, has been
a patient at Mercy Hospital . . . 'Wometco
emiJloyes were saddened by the death of
the 5-year-old daughter of Frank Gonzalez
who is in the air conditioning department.
Jerry Lewis cut his visit here short in
order to dash up to Cypress Gardens to
scout a motion picture location. He's also
in the market to buy a studio and when his
Paramount contract expires he'll go into
production himself, according to Herb
Kelly of the Miami News.
Jo;in Crawford, who is a member of Variety
Club 'Women, Las Vegas, was among
the celebrities attending the Variety Tent
33 women's committee "Golden Gala" held
at th? Eden Roc Hotel . Leonard,
one of Miami's most ardent workers for
Variety Hospital, entertained 50 women
'
of th women's committee who work at the
hospi'al day after day at his swank steak
hous ' on Bird road, at a luncheon recently.
Mitchell Wolfson, head of Wometco Enterprises:
John S. Knight, publisher of the
Miami Herald, and Anthony Abraham will
be honored at the tenth annual brotherhood
dinner of the National Conference of
Christians and Jews, February 19. A special
citation to the University of Miami also
will be presented and the former governor
of Florida. LeRoy Collins, will give the
address. Tickets are $100.
. .
Between school semesters, Florida State
Theatres held a special "School's Out"
party at the Coral and Paramount theatres
with a stage show by the Disneyland
Players along with the Disney picture,
"Pinocchio" . Heading the Variety Club's
annual "Show of Shows," to be staged at
Miami Beach Auditorium February 8, are
Victor Levine. member of the local tent,
and Harold Gardner. Fontainebleau public
relations man. as cochairman. This annual
event is a mainstay in supporting Variety
Children's Hospital here.
Lou Fishkin, manager of Brandt's Lincoln
Theatre, was back from New York
where he attended the funeral of his
brother Samuel.
Citation to 'El Cid'
HOLLYWOOD—A citation
of merit was
awarded to "El Cid" by the Southern California
Motion Picture Council. The prescn':.ation
w-as received by Charlton Heston
for producer Samuel Bronston from Mrs.
William A. Burk, council president.
Columbia's "Five Finger Exercise" stars
Rosalind Russell. Jack Hawkins, Maximilian
Schell and Richai-d Beymer.
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SE-4 BOXOFFICE :: February 5. 1962

I
with
.351/2
Hope and Kaye Delight
Oklahoma Audiences
OKLAHOMA CITY—Three Hollywood
movie stars, that is. almost three, visited
here recently. Two made it, but the other
one sot bit by the flu bug and couldn't
make the trip.
Danny Kaye and Bob Hope were the two
visitors: Jame.s Garner flunked out. Garner
was to have emceed the Western Heritage
awards dinner which was held here
Monday. January 22. in the Skirvin Tower
Hotel. He had to wire his regrets at the
last minute, and a local attorney had to
take over his chores. This is the dinner at
which Montana governor Donald G. Nutter
awarded Wranglers to the Cowboy Hall of
Fame. The first was won by John Wayne,
for his role in the 20th Century-Pox production,
"The Comancheros."
ALso here from Hollywood was Henry
King, director of "The Comancheros" to
receive an award for the direction of the
picture. Wayne was miable to attend the
dimier, and his award was accepted by a
stand-in.
Then there was the arrival of Bob Hope,
who put on a big show at an Oklahoma
State University benefit at Stillwater.
Third, but certainly not the least of the
tliiee. was the appearance of Danny Kaye
on Friday evening. January 26. Comedian
Kaye put on a hilarious two-hour show, "directing"
the Oklahoma City Symphony orchestra.
A goal of $153,000 had been set
for this benefit for the orchestra, but
when the .smoke cleared, almost $163,000
had been plunked down into the coffer.
Kaye came on his own. paid all of his own
expenses, and had an audience of almost
6,000 in stitches from beginning to end of
the concert.
After the concert ended, those who occupied
the 210, $500 seats at the Mmicipal
Auditorium, were invited to a reception at
the governor's mansion, hosted by Howard
Edmond.son and wife.
Convict Drive-In Exhibitor
On 'Obscene' Film Count
ABILENE. TEX.—Mrs. Katherine Jacob,
owner of a drive-in theatre here, was convicted
last week on a retrial by a six-man
municipal court jm'y for showing "Not Tonight,
Henry" in violation of the city's controversial
movie censorship ordinance. The
jury said the film is obscene and set the
fine at $100. half the maximum possible.
Defense attorney Beverly Tarpley filed
notice of appeal for Mrs. Jacob.
This was the first time an alleged violation
of the year-old censorship ordinance
had gotten to trial. A previous complaint
against Mrs. Jacob over the showing of
"Never on Sunday" was dropped when the
ordinance was revised.
Mrs. Jacob and three of her employes
were arrested at the theatre on December
3. The film print was confiscated and has
remained in the city jail vault since. City
Attorney John Davidson, prosecutor of the
case, said similar charges against the employes
will be tried as soon as possible.
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OKLAHOMA CITY
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Gene Thompson, Thompson Theatre
at Barnsdall. reports he has closed
the theatre on account of bad business, not
enough to show even a small profit. Barnsdall
is situated about halfway between
Tul.sa and Pawhuska. It seems too many
people there hightailed themselves out of
town to see their motion pictures. H. E.
Crow, who opened the El Rancho Theatre
at Ringling several months ago, has had to
close for the same reason. He folded January
29. This little town is situated in the
extreme southern part of the state about
halfway between Ardmore and Waurika.
All are on Highway 70. Crow had a lease
Irom C. L. Lance, who operated the theatre
for many yeai's before retiring.
Mr. and Mrs. Bill H. Stevens have taken
over the 51 Drive-In. formerly the Broken
Arrow near Broken Arrow, and will reopen
as soon as the weather permits. This drivein
is located very near the city limits of
Tulsa and has experienced some profitable
years, and could be made to do so again
with the right kind of bookings and exploitation.
Stevens is a brother-in-law of
O. L. Branson, who owns and operates the
Sunset Drive-In in Muskogee. There is no
other theatre operating in Broken Arrow
since the Nusho Theatre there was closed
several years ago. A. L. Walker, who operated
the theatre for many years, is now
living on a farm near Broken Arrow, raisins
thoroughbred cattle.
Claud Thorp, who took over the operation
of the Empress at Waurika from Ed
Crew January 8. is remodeling and renovating
and hopes to have the place back in
first-class condition in the next few weeks.
He is not closed during the remodeling.
Thorp also operates theatres and di'ive-ins
at Ryan, Okla.. and Burkburnett and
Henrietta, Tex.
Results in the Filmrow Mixed Bowling
League's last session: The high thiee-game
handicaps! was rolled by E&M Carpet.
2.220. The high three for men was
511. by Vic Chandler, and the high three
for the ladies was 441 by Dolores Parley.
High singles. Plaza Theatre, 758: Vic
Chandler, 199 and a 197, and 160 by the
wife of Bates Farley. The standings:
Team W L Teom W L
Lokcside 43 39 Avey Adv 34 38
Will Rogers 41 31 May Theatre .34 38
Plozo 37 35 E&M Corpet 31 37
Air Dispatch.
. 361/j Twilight G'd'ns 281/2 39'/2
Wedding bells will soon be ringing for
two members of the Twilight Gardens
bowling team. They are George Snow and
Shirley Wear, employes of Video Independent
Theatres, which sponsors the
team. The wedding will be March 1.
On Filmrow were: Eddie Jones. Star Theatre
at Sand Springs: Levi Metcalf, Canadian
at Pm'cell: Ora Peters. New at Wapanucka:
Elben Ingram. Arnett: Houston
Burns. Opera House at Apache and Ritz at
Fletcher: John Sanders, Melba, Cleveland:
Mr. and Mrs. O. L. Branson. Sunset,
Muskogee, and relatives Mr. and Mi's. Bill
H. Stevens, who are taking over the operation
of the 51 Drive-In at Broken Arrow:
Volney Hamm, Lawton: Jack Johnston,
Washita at Cordell: Leonard White, Tech
at Weatherford: D. B. Hill. Ritz in
Blanchard. and O. L. Smith. Alamo at
Marlow ... In from Dallas were Tom
Bridge, division sales manager, and
Bernard Brager, branch manager for Paramount
at Dallas.
G. E. "Bud" Benjamin, former salesman
for several film companies and National
Screen Sei-vice and a booker for Columbia,
now retired, was on Filmrow, reporting he
is selling hospital insurance and is getting
along fine.
To Script His Novel
HOLLYWOOD—Clair Huffaker has reported
to Columbia to pen the screenplay
of his own novel, "Good Lord, You're Upside
Down!" which will star Jack Lemmon,
with Richard Quine directing.
U-I's "The List of Adrian Messenger" is
based on the modern mystery novel by
Philip MacDonald.
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BOXOFFICE :: February 5, 1962 SW-1

. .
. . Amelia
. . Ignacio
DALLAS
^he Texas Theatre in Ballinger, destroyed
by fire recently, was owned by the
Scales estate, and Lewis Brown was the
manager. Once before the Texas was razed
by flames, back in 1939 only three years
after it was constnjcted. The old Palace is
being reopened temporarily to replace the
Texas. Scales also owns the Hillcrest Drivein
there.
.
The WOMPIs will hold their annual Boss
of the Year luncheon in May. Members
again will submit names for the Boss of
the Year award. The February meeting will
be held March 1 since the regular date
falls on February 22, a holiday
Morrison of the
.
Paramount staff
. Pearl
reports
her niece Joamia Rodgers has come back
to Dallas after several years in Hollywood,
during which she worked as a model and
had a part in "Blue Hawaii."
Dorothy Matson, who managed her
mother's theatres in Madisonville for many
years, died at a hospital in Marlin after
an illness of nine months. Mrs. C. W. Matson,
th.e mother, died a few years ago, and
another daughter, Gladys Wallace, helped
out at the theatre. Pallbearers at Dorothy's
funeral, held in Rockdale, were C. C.
"Speed" Hoover. Ernest Herber, Stanley
Zimmerman, Hal Moore, Jake Watkins,
Sebe Miller, Louis Weber and B. T. Bm-nside.
Dorothy and her mother were regular
visitors evei-y week on Pilmrow for many
years. Besides the sister Gladys, her father
survives.
Eula McKinney, secretary to Debbie
Hayle of Jefferson Amusement Co., reports
her brother Joe King, onetime football
player at Texas U. and known to
several industry folk, was killed recently
in a hunting accident at Waco. His gun
discharged when he was crawling through
a fence.
B. A. Dobbs, who was forced to give up
his job as head shipper at Paramount by
a heart attack, is now back at work in a
clerical job with Weston Electrical . . .
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Gene Austin opened his new My Blue
Heaven night club at the corner of Gaston
and Abrams in the old Chalet quarters.
"The Seven Wonders of the World," Cinerama
spectacle, opened at the Capri at
regular prices. Ti-ans-Texas also reported
"The Mark" was doing great business at
the Fine Arts ... P. A. Bateman of Pathe-
America sends word he will attend the
Texas Drive-In Theatre Owners Ass'n convention
... J. Carroll Smith returned home
from the hospital to recuperate and should
be back to work in six to eight weeks .
Connie Johnson of Buena 'Vista is very
happy with her new baby daughter.
Tommy Hall of the Horseshoe Drive-In
at Ballinger was in on his regular trip to
the In-Dex office . . . Ralph Fry, 14 years on
the Paramomit exchange staff here, has
resigned to join North American Mogul
Products Co. of Cleveland as western Texas
representative, a territory he covered at
one time for Parainount. Fry was voted the
1960 Salesman of the Year by exhibitors,
and was a member of the Paramount 100
Per Cent Club. His wife and children will
remain here until school is out, when they
will move to Lubbock. His fellow workers
gave Fry a farewell Imicheon at Cattlemen's
Steak House on Bryan street. James
Broyles succeeds Pry a;s head booker.
SAN ANTONIO
n mong the out-of-town exhibitors calling
at the Azteca Films and Columbia
Pictures exchanges to book Mexican product
were Luis Puente, the El Rey, Raymondville;
Ray Hugger, the Ritz at Houston;
John Flache, Alameda Theatre and
Fiesta Drive-In, Lamesa, and Delmo Pierce,
Ascarte Drive-In, at El Paso.
Cinema Art Theatres city manager Tommy
E. Powers and J. Goldstein, publicity
executive from New York, are mapping out
elaborate plans for the gala premiere of
"El Cid" at the Woodlawn Theatre February
8. Newspapers, radio and television
are among the medimns that will be utilized
to herald the coming of the AA release to
San Antonio. The opening night's proceeds
go to charity.
Two holdovers were eminent on the local
theatre row during the week. "Babes in
Toyland" chalked up a four-week run at
the Broadway in Alamo Heights; the down-
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town ace Interstate house, the Majestic,
had "The Comancheros" running almost
the same amount of weeks, and another
downtown showcase, the Prince, did okay
with a first run of "Shirt Off Her Back"
and "Three Blondes in His Life" with Santone's
own Jock Mahoney. The Alameda
had the only vaudfilm in town that week,
with two pictures.
Four theatres had lines Sunday afternoon,
the Alameda, Aztec, Majestic and
Texas. The Alameda had a stage show during
the week ended January 24 which featured
Resortes. comic, with Maria Esquival.
Fernando Casanova and other entertainers
from Mexico . Torres,
Alameda manager, has been p:-omoted to
supervisor of the Guadalupe and National
as well by owners H. Rosenberg, H. Braha
and Al West.
Lula Lucchese, retiring president of the
Zaragoza Amusement Co., has moved to
Smithville . Mendoza, Mexican
actress, was married on the Alameda stage
to Jose Sugrio. The event was attended
by Jewell Truex, Azteca Films, and Egon
Klein and Don McConville, Columbia Pictures.
Lippert Sees More Foreign
Pictures in U. S. in '62
HOLLYWOOD—Producer Robert L. Lippert
estimates that, for the first time,
American theatres this year will play more
pictures made in Europe than in Hollywood.
Lippert, who also is a circuit operator,
said the handwriting was on the wall
unless there was a drastic change in the
economics that forced this situation.
Lippert said the only hope of reversing
the trend lay in concrete and realistic government
and union cooperation with the
industry, in the areas of taxes, subsidies,
costs, working rules and similar factors
now giving overseas production an overpowering
advantage. He said this should
be the main item on the agenda for the
February meetings of the Motion Picture
Ass'n and union leaders and for the various
Washington investigations touching on the
problem.
"Theatres must get product wherever
they can," Lippert said. "I can also say
from experience that the American producer
of low-budget pictures is being
fatally squeezed by rising costs and the
limitation of return from the world boxoffice."
While all tabulations do not agree, Lippert
based his estimate on data showing
that about 180 pictures were made in
Hollywood last year, 90 pictures were
financed or produced by American companies
abroad and 100 strictly British,
Italian and other foreign films were
imported.
Charlton Heston Places
Footprints in Concrete
HOLLYWOOD—More than 1,000 fans
gathered to watch Charlton Heston put his
footprints in concrete in the forecourt of
Grauman's Chinese Theatre. An Oscar
winner for "Ben-Hur," Heston became the
139th personality to cement his prints in
the famed tourist attraction. Participating
in the ceremonies were William H. Thedford.
Pacific coast division manager of
National Theatres, and Carl H. Anderson,
president of the Chamber of Commerce.
SW-2 BOXOFFICE Febmary 5, 1962

. . Frank
EL PASO
* The wrangle over Billy the Kids bones was
i-enewed January 24 before Judge E. T.
Hensley jr. Prom Foit Sumner. N. M.. it
was learned that Lincoln County is seeking
to take the remaiiis of the outlaw, also
known as William H. Boniiey, fiom their
DeBaca County resting place near Fort
Sumner. The court heai'ing is on a motion
by Louis A. Bowdre. Bartlcsville, Okla.,
who contends any disturbance of the Kid's
remains would also disturb those of one or
two of Billy's sidekicks, supposed to be in
a common grave with the Kid. The grave
Is thought to contain the remains of Billy,
Tom O'Folliard, and Charlie Bowdre,
whom Louis Bowdre claims is a relative.
The legal action began back in June or
July of 1961, when Lincoln County and a
New York City woman claiming to be the
Kid's last living relative, a Miss Lois Telfer,
charged DeBaca County was commercializing
on the grave site and was taking
improper cai'e of it. DeBaca County is
resisting the Lincoln County pi-oceedings.
It was learned here that a Mexican and
Hollywood crew was finishing location
scenes aboard a yacht in Acapulco harbor
for a motion picture starring Cui-t Jurgens,
Steve Cochran, Merle Oberon and Steve
Brodie. "The Forsaken Garden" is Miss
Obei-on's first motion pictuie since moving
to Mexico City more than six yeai-s ago . . .
Sophia Loren, the Italian actress, will
come to Juarez in an effort to get a legal
solution to her tangled marital problems.
Mario Ballesteros, her attorney, and Antonio
Loi^ez Machuca, attorney for her husband
Carlo Ponti, both indicated Sophia
will come to the border city. Mexico City
motion pictui'e producers said she is due
to arrive there soon from Italy to begin
shooting of a film, as yet not titled. The
actress and Ponti, a director, were married
in Juai'ez by proxy in September of 1957
after Ponti had obtained a Mexican divorce
from a previous wife, Giuliana Piastri.
Harry Gaines and his wife have moved
here. Gaines, formerly manager of the
State Theatre in Denison for Trans-
Texas Theatres, will be Cinerama group
sales and public relations representative
for the Capri in El Paso under Bill T.
Bohling, managing director
Davis, sound and projection
. . . Harpo
engineer for
Modern Sales and Service. Dallas, is not
only supporting a mustache on his upper
lip. but departed the Sun City in a new
convertible coupe. The car-buying "bug"
also stung "Little Joe" Birdwell, sound console
operator at the Capri Theatre.
Paul Hogervorst, former piojectionist at
Richard Rollain's Trail Drive-In located
at the Crossroads in the Upper Valley,
on weekend operation, has accepted a full-
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BOXOFFICE :: Febmary 5, 1962
time position with KROD-TV. Hogervorst
came from Holland recently.
Jim T. Carty, manager at Lone Star's Del
Norte Drive-In, called to advise that projectionist
John W. Abbott has returned to
the booth thei-e. He had been absent two
weeks after he slipped on the ice, biTaking
Speaking of
a small bone in his leg . . .
broken legs, Neal Miner. Palace Theatre
staffer, had the plaster cast removed recently
and is "learning to walk all over
again." Miner broke both bones in his leg
while loading out the Ice Capades in November
. Aguirre. snack bar manager
at the Del Norte Drive-In, was married
December 30 to Rachel Lopez.
C. D. Harris Goes to Waco
As Manager for Dr Pepper
WACO, TEX.—C. D. Harris of Dr Pepper
Co.'s field marketing staff, has been appointed
manager in Dr Pepper Co.'s subsidiary
bottling operation here. He fills the
post vacated by Charles Leathers, who resigned
to accept the position of assistant
manager with the Dr Pepper Bottling Co.,
Roanoke, Va.
Just prior to Harris' recent promotion,
he was zone manager of the company's
zone 6 territory, a high-volume sales area
comprised of 17 Dr Pepper franchised
bottling operations.
Lubbock Circle Looted
LUBBOCK. TEX.—Burglars looted the
Circle Drive-In Theatre. Tahoka Traffic
Circle, causing damage estimated at $150
and taking equipment and cash valued at
more than $150. Police said looters broke
into four pinball machines on an afternoon
while the theatre was closed. 23 ice cream
sandwiches and two camera lenses valued
at $150 a pair and some tools also disappearing.
The iTiachines and the concession-projection
building were damaged.
County Attorney. Too
TAHLEQUAH, OKLA.—Claud Thompson,
county attorney, operates the Thompson
Theatre here. He took over several
years ago following the death of his father
Jim.
r"
AMARILLO
finder the supervision of owner Carl Benefiel
and local projection and sout^d
engineer Brown Wilson the Victory Theatre
installed another pair of pedestals beneath
the projectors and did general rewiring
for the equipment in the booth . .
.
Paramount swing projectionist "Jerry"
Cheshire has entered Northwest Texas Hospital
here for a check-up after suffering
from food poisoning a short time ago.
State Manager Claude Hanley finally
opened "Babes in Toyland." perhaps the
most prolonged exploited picture here in
some tiine (beginning after Thanksgiving
with a lobby display for the Christmas date
w'hich was postponed until January 25 1.
But a contest tiein with a local TV kiddy
program had children guessing the number
of "Toyland" characters imprinted in a
vinyl rug. using it as a prize along with
a doll and other toys. Regular trailer spots
promoted the picture all day. too.
Esquire Manager Brad Rushing brought
back "Raintree County" for a suburban run
at regular prices while Paramount Manager
Arthur Crespin went into the second week
of "Flower Drum Song." delaying "The
Roman Spring of Mrs. Stone" there.
Ten novels were removed from the local
college and high school shelves for officials
to check them out for obscenity last week
and four of them—Marjorie Morningstar.
The Big Sky, The Grapes of Wrath and
1984—have already been made into motion
pictures. A fifth one, Andersonville, has
been on the Columbia slate off and on for
some time,
. . .
David DeWald, the former projectionist
who is now manager of the City Auditorium,
and his wife have adopted a sixyear-old
girl to go along with their two
boys , . Business agent Jimmy Cheshire
.
and crew covered the Fred Waring Show
here Thursday and covered it again in
nearby Pampa Monday after it had played
dates 300 miles away midstate in the meantime.
They are looking forward to "The
Music Man," which is to play here shortly
"King of Kings" will open here at the
State February 7.
^e/M/A>e in
n 2 years tor $5 D
n Remittance Enclosed D Send Invoice
THEATRE..
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Fi^ht cancer with a
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Send your contribution to "Cancer," in care of your local post office
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E
SW-4 BOXOFFICE :: Pebi-uary 5, 1962
'

—
—
—
Embassy);
'Raft' Scores Big 200
In Milwaukee Debut
MILWAUKEE— King of Kings" in its
fourth week at the Strand led as the best
grosser of the week with "South Seas Adventure"
placing second. Although freezing
temperatures here for the past ten days
have had exhibitors groaning, business actually
was good, all things considered.
i
Downer
(Averoge Is 100)
A Cold Wind in August (Aidort),
2nd wk, 175
Poloce Soufh Scos Adventure (Cinerama),
5fh wk 225
Riverside The Wonders ot Aladdin (MGM)....nO
Strand King of Kings (MGM), 4th wk 450
Times Coll Me Genius (Cont'l) 125
Tower The Roman Spring ot Mrs. Stone (WB) 200
Towne Flower Drum Song (U-l), 5fh wk 175
Worner Two Women Cosh on Demond
(Col) ) 00
Wisconsin The George Raft Story (AA) 200
Omaha Patrons Inured
To Cold, Snow and Ice
OMAHA—Movie patrons in Omaha are
a hardy lot. it would seem. Although receipts
undoubtedly were cut by bitter cold
weather, snow and icy streets, all managers
reported that grosses were above average.
The Orpheum had good crowds for "Sail
a Crooked Ship" and the State wound up
its fifth week of "Babes in Toyland" with
another plus-average mark. Students were
heavy attenders at the Dundee, which
opened "Julius Caesar." Ralph Blank reported
an upward revision in figures for
"Twist" at the Admiral and Chief the previous
week to 160 per cent.
Admirol The George Raft Story (AA); The
Bashful Elephant (A A) 105
Cooper Seven Wonders of the World (Cinerama),
9th wk 1 30
Dundee Julius Caesar (MGM), revival 1 50
Omaha The Roman Spring of Mrs. Stone (WB) 115
Orpheum Soil a Crooked Ship (Col) 125
Stote Babes in Toyland (BV), 5th wk 115
Newcomer Fails
Sole
To Excife Minneapolis
MINNEAPOLIS—Best business for the
week was done by "One. Two, Three." in its
sixth stanza at the St. Louis Park Theatre.
Runnerup was "Sail a Crooked Ship," in
its second week at the Lyric, with a rating
of 130 per cent. Most other offerings
were average or below.
Avalon Not Tonight, Henry (IFD)- Sapphire
(U-l), revival, 5fh wk 100
Century Search for Porodise (Cineroma),
return run, 2nd wk 90
Gopher Pocketful of Miracles (UA), 6th wk. . . 90
Lyric Soil a Crooked Ship (Col), 2nd wk 1 30
Mann Flower Drum Song (U-l), 6th wk 100
St. Louis Park One, Two, Three (UA), 6th wk. 150
Sfote Tender Is the Night (20th-Fox) 100
Suburbon World The Bridge (AA), 2nd wk 90
Uptown The Devil's Eye (Janus), 2nd wk 100
World Summer and Smoke (Para), 2nd wk. ..100
Oshkosh Councilmen Find
No City Use for Theatre
OSHKOSH, WIS.—Councilmen attending
an informal meeting thanked owners of
the Grand Theatre for giving the city a
first chance to piuxhase the property at
$75,000. but indicated they saw no reason
to coirsider the proposal.
Robert E. Stauffer, council president,
said he appreciated the fii'st offer but unless
there was some suggestion for municipal
use of the property there was no reason
for action.
Jacques Bar's "Swordsman of Siena" for
MGM is localed in various parts of Italy
under the direction of Etienne Perier.
Ice Encases Fire-Stricken Theatre
a 1
>«8 *':
A fireman shoots water into the ffutted, i(o-((ia(cd V:\tiv Theatre at Shenandoah,
Iowa, which is owned by the Commonwealth Theatre Corp. of Kansas City.
The damage was estimated at $200,000.
Subscriptions Being Sold
To Aid Princeton Theatre
PRINCETON. WIS.—The Princeton Theatre
Corp.. a citizens gi-oup which purchased
the Princeton Theatre several years
ago when the owner decided to discontinue
its operation, has decided to try a subscription
plan to keep the house open one
weekend per month until the beginning of
the tourist season.
The group has been leasing the theatre
to Elmer Krueger. who operates another
theatre at Reedsville. Attendance has been
so low at the Princeton this winter that
Krueger did not think it worthwhile to keep
going and his decision brought on the recent
corporation meeting and the idea of
trying the subscription plan.
Under this plan the corporation will try
to obtain several outstanding pictures,
which would be acceptable to all age groups
as good family entertainment, and sell
tickets on a subscription basis for a threeday
showing one weekend per month, keeping
the theatre going until spring, when the
additional patronage of toui'ists makes the
theatre operation worthwhile.
The help of civic organizations and businessmen
has been enlisted in the drive to
sell tickets. Already promised is aid from
the Princeton Lions Club, Rotary Club,
American Legion and auxiliary, downtown
businessmen and several women's groups.
New Creighton Company
Acquires, Reopens Lyric
CREIGHTON. NEB.—Closed 11 months,
the Lyric Theatre has been reopened by a
group of local business and professional
men who organized a corporation and purchased
the building and equipment from
Cliff and Fritz Largen, owners of the theatre
for many years.
Special family prices prevailed the first
two nights. Matinees are being held regularly
on Saturdays and Sundays, beginning
at 2 p.m. Evening shows start at 7, with
the doors opening a quarter-hour previously.
Gary Sandler Named
Tent 15 Chief Barker
DES MOINES—Gary Sandler of Nathan
Sandler Theatre Enterprises is the new
chief barker of Des Moines Variety Tent
15. Sandler, former first assistant chief
barker, fills the post left vacant by Eugene
Jacobs' move to New York City with United
Artists.
Ken Horringan of Radio Station KSO
was elected property master and two other
officers also moved up to new duties. They
are Ralph Olson, Universal-International,
new first assistant chief barker, and
Charles Caligiuri. Paramount manager, second
assistant. Lou Levy is dough guy.
Installation of officers will be held March
10, at the Standard Club. A cocktail hour
will precede the event.
Hastings Rivoli Assigned
To Manager Bob Dudley
HASTINGS, NEB. — Robert E. Dudley,
who has been in exhibition for 15 years, has
replaced Fred Danico as manager of the
Rivoli Theatre. For the last year, Dudley
has been assistant manager of the
Orpheum in Omaha, a unit of the Tri-
States Theatres circuit, as is the Rivoli.
The new manager's theatre career began
in Clinton, Okla., where as a youth he
used to deliver handbills in exchange for
two passes a week at the local theatre.
Since that time he has been employed by
the Cooper Theatres' film buying department
and by Video Theatres. He also managed
the Military, Omaha, and the Broadway
Theatre, Council Bluffs, Iowa.
Dudley is an active member of the Junior
Chamber of Commerce, sei-ving as president
of the Oklahoma City chapter when
it was the world's largest Jaycee chapter.
He also was international director from
Oklahoma and a member of the international
relations planning group.
BOXOFFICE February 5, 1962 NC-1

. . Parley
MINNEAPOLIS
pioneer Theatres had a managers meeting
at Storm Lake, Iowa, bo set up campaigns
for "Question 7." All managers of
the circuit's theatres brought one or two
clergymen from their town with them to
the meeting. Gordon McKinnon, Pioneer
district manager, was in charge of the
meeting.
Francis Boyle is the new student booker
at United Artists, replacing Andy Anderson,
who resigned. Boyle recently was released
from service . . . Ronald Reagan was
in the Twin Cities for speaking engagements
and to participate in the St. Paul
Winter Carnival . Granger and
Chester Morris were in for the legit "Advise
and Consent" at the Orpheum.
Ernie Hill has completed his assignment
for the board of directors at Northwest
Theatres and plans to leave about February
15 for Florida. He will visit Charlie
Jackson, formerly of Warner Bros., at
Clearwater and Bonnie Benfield at Stewart,
Fla. Hill will be gone until May 1.
Filmrow had a bit of excitement when a
water pipe broke in the building foiTnerly
occupied by National Screen Service, flooding
the place. Several fire tracks rushed to
the scene to get the situation under control
. . . Don Walker, Warner Bros.' midwestern
publicity director, was in for "A
Majority of One" at the World, Minneapolis,
and the Orpheum, St. Paul.
Outstate exhibitors on the Row were
Robert Hodd, Abbotsford, Wis.; Roy Rasmussen,
Perham; A. L. Mullen, Cambridge;
Buck Rauenhorst, Slayton; Jim Fraser,
Red Wing; Arvid Olson, Pine Island; E. O.
Olson. Northfield; Don Quincer, Wadena,
and Dan Peterson, Brookings, S. D.
Edward L. Remig:, director of exchange
operations for AIP, was in working with
the staff of Independent Film Distributors,
local franchise holder Harry Quinn,
office
. . .
manager at Universal from 1924 to
H
U

. . The
nts
Aid
Voa're
R. E. Campbell Named
To New Cooper Term
LINCOLN—Cooper Foundation, parent
organization of the seven theatre operating
companies, i-e-elected R. E. Campbell as
president at the directors annual meeting
here.
Civic leader Campbell also is chainnan
of the board of Miller & Paine Department
Store.
Elected as a new vice-president of the
Foundation was E. N. Van Home. Other
re-elected officers are C. W. Battey. vicepresident:
E. N. Thompson, secretary, and
T. A. Sick, treasurer. Directors, in addition
to officers, are W. W. Putney and J. Lee
Rankin. Kenneth Anderson is general manager
for Cooper Foundation Theatres.
20th-Fox Names Van Riel
Advertising Art Head
NEW YORK—Harold Van Riel,
a member
of the 20th Century-Fox advertising
designing staff for
the past 20 years, has
been named advertising
art director by
Charles Einfeld, vicepresident
in charge of
advertising and publicity.
He succeeds
Victor Sedlow.
Van Riel plans to
streamline the activities
of the company's
art division
Harold Van
and hopes to set up
Riel
an apprentice department
within his division where young students
of design can find the opportunity to
gain experience in motion picture advertising
design. He is presently making contacts
with such institutions as the Art
Students League, Pratt Institute and the
Cooper Union, and with heads of the art
departments in local colleges and universities
in the New York area.
Van Riel is a native New Yorker and a
graduate of the High School of Music and
Art and was a member of the Walt Disney
organization before joining 20th-Fox.
Peter Perakos Jr. Tries
For Controller's Office
HARTFORD—Peter G. Perakos jr., 38,
office manager of Perakos Theatre Associates,
independent Connecticut circuit,
has announced his candidacy for the Republican
nomination for New Britain city
controller.
Son of industry pioneer and PTA president
Peter G. Perakos sr., young Perakos
is making his second try for elective office.
In 1956 he ran unsuccessfully for alderman
in New Britain, where he maintains his
official residence.
Would Rebuild Theatre
HARVEY. N.D. — Negotiations are in
progress for the rebuilding of the State
Theatre, which was destroyed by fire December
19. Don Gilbert, owner, would like
to rebuild the theatre on a larger scale to
accommodate a widescreen installation,
much depending on availability of a suitable
site.
LINCOLN
^^hen Walt Jancke is not supervising the
re-covering of the Varsity Theatre's
red plush seats these days, he is involved
with the Air Force or the Navy. As a
member of the Lincoln Chapter of the
Navy League and the advisory council on
naval affairs, Walt helped arrange civic
events to honor Rear Admiral Ira H. Nunn
of the Ninth Naval District when he visited
here January 31. On the Air Force side,
Walt is already making weekly visits to
Lincoln Air Force Base to tell newcomer.s
about Lincoln activities diu'ing the base's
John Paul Jones orientation program. Now
he also has committed himself to assist the
Lincoln Chamber of Commerce when it
takes over the growing squadron adoption
ijrogram initiated by a group of civic leaders.
And the weather? Now the sustained low
temperatures are being felt even in the
downtown, well-heated movie houses. Icy
streets, cold winds and other elements of
Lincoln's 1962 winter make a wann fireplace
tough competition for the best of pictures,
managers obsei-ve.
Ed Jancke, son of Mr. and Mrs. Walt
Jancke, has been accepted as a student at
the School of Art Institute in Chicago and
will start his studies February 7. Ed has
majored in art as a Unversity of Nebraska
student . Stuart's movie screen had
a night off January 24 and the theatre
resounded with Rodgers & Hammerstein
as the Lincoln Symphony orchestra saluted
this musical pair. A chorus of 50 soloists
highlighted the evening concert, which
drew 1,800.
Henry Fonda's son Peter is considering
a movie role portraying President Kemiedy
as a naval officer in the pictiu-e, "PT-109."
Peter discussed this role in Omaha dui'ing
a brief visit with relatives en route to
Hollywood. Peter, like his father and his
sister Jane, got his theatrical start in
Omaha, the Fonda family's first home
town.
Lincoln theatre friends of Bob Johnson,
former KOLN-TV program director, hear
that he and his family are coming back to
Lincoln from Honolulu. Bob, who went to
the islands in 1960 to be associated with
KULA-TV, and his family left for the
mainland January 21. He rejoins KOLN as
a salesman.
Irv Dubinsky of the Dubinsky Bros. Theatres
and his wife were scheduled for a
return to snowy Lincoln January 28 after
several weeks in Miami.
Lincoln Theatre Bandit
Gets Away With $300
LINCOLN—Nineteen-year-old Judy Herbaugh,
Nebraska Theatre cashier, was in
the ticket office the night of January 26
when a "customer" stepped up and demanded
the day's receipts instead of a
ticket.
Theatre manager E. M. Gwin said the
demand was a note passed to Judy by the
man, who held his hand in the pocket of
his sweatshirt as if he had a gun there,
but Gwin said he never produced a weapon,
Judy handed him the money—between
$300 and $350. Then the man told her not
to watch which direction he went. Several
other persons waiting to buy tickets
weren't aware of what was happening until
after the man had fled.
If the robber had been five or ten minutes
later, most of the receipts would have
been picked up by Gwin and put away for
safekeeping.
'One' Is Picture of Month
HOLLYWOOD—Warner Bros.' "A Majority
of One" has been selected by Good
Housekeeping magazine as Picture of the
Month in the February issue.
. FOR A GOOD
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825 Van Brunt Blvd., Kansos City 24, Mo.
BOXOFFICE February 5, 1962 NC-3

. . Marie
. . Mrs.
. . Bob
If
OMAHA
Uerman Gould, veteran exhibitor in this
area, said goodbyes along PHlmrow before
leaving for Port Myers, Fla., where he
has some property and plans to live. He
sold his interest as a partner in the Center
Drive-In Co.. with Russell Brehm of Lincoln
and U. S. Senator Roman Hruska of
Omaha now the .sole owners. Gould returned
to Omaha recently after spending
a number of months in the Will Rogers
Memorial Hospital at Saranac, N. Y. While
there, he directed the remodeling of the
hospital's movie facilities and assisted in
many improvements for film projection.
. . .
Oscar Johnson, who has the Oil City
Theatre at Falls City, is on the building
committee for new Ellis Lodge headquarters
Gladys Pullman, 20th-Fox inspector,
. . . is hospitalized in Council Bluffs.
She fell and broke her hip and then contracted
pneumonia Gamerl,
head inspector,
.
has a new granddaughter
Marie Frangenberg, Fox cashier, added
another 500 bowling series to the string of
three she rolled the previous week.
Mrs. Mona Pace, Empress Theatre owner
at Malvern. Iowa, entered a Council Bluffs
hospital for major sm-gery . . . Frank Good,
Red Oak exhibitor, reported he plans to
enter the Mayo Clinic at Rochester, Minn.,
soon for a checkup . . . C. N. Robinson,
who runs the Home Theatre at Blair, was
happy to see a break in the snow and ice
storms. He di-ives to Westside High School
NC-4
CHIPPER
CHARLIE
Never been sick a day in his life.
But he knows it can happen to
|
him— so he gets a health checkup
every year— just in case. He 1
also supports the American
Cancer Society's Crusade. Send
|
your contribution to "Cancer," in
care of your local post office.
AMERICAN CANCER SOCIETY I
BOXOFFICE
daily in Omaha, where he is on the teaching
staff.
Buena Vista is all settled in its new quarters
at 709, Omaha Loan and Building
Ass'n Building at 15th and Dodge streets,
approximately three blocks from its
former
office on North 16th. "Everything's different
but our old phone number," commented
'Vivian Schertz, secretary. Pat Halloran
is manager, Sam Deutsch booker.
Dorothy Weaver, 20th-Fox assistant
cashier, said she returned from her vacation
at Las 'Vegas $7 ahead, as far as her
horse race and game table experiences
were concerned. The biggest thrill, she
added, was a trip to the Grand Canyon.
. . . Byron
Carl White and his wife Hazel of Quality
Theatre Supply went to Chicago for the
theatre suppliers' convention
Hopkins, exhibitor at Glenwood, 'Villisca
and Council Bluffs, said he was drafting
a big ad— "for the warm weather" . . , Tillie
Fowler, with RKO exchange here many
years, is in St. Joseph's Hospital for treatment
of her neck, injured in an auto accident
about a year ago. She is now with
Western Electric . . . Charles Francis,
brother of Sol Francis, Allied Artists manager,
died of a heait attack. Sol recently
lost his son in a California parachute accident.
Don Shane, chief barker of 'Variety Club
Tent 16, reported that plans are jumping
ahead for the inauguration dance February
25 at the Paxton Hotel. There was a gx)od
turnout for the new member stag at the
40 Bowl last week . George Mason,
exhibitor at Tecumseh, has decided to cut
down a bit on her schedule. She also
teaches at Cook and had been taking work
on her master's degree at Peru State
Teachers College. But she has not em-olled
for any classes the second semester at
Peru. That section of southeast Nebraska
has been one of the hardest hit areas by
snow and ice storms.
Jack Lingel, city manager in Omaha for
the Cooper Foimdation Theatres, and his
bride were honeymooning last weekend.
They were married at the First Congregational
Church here last Saturday . . . Mrs.
Dick Lysinger of Ravenna was in Omaha
visiting relatives and called on old friends
on the Row.
Other exhibitors in town included Nebraskans
Howell Roberts and family, Wahoo:
Phil Lamion, West Point; Sid Metcalf,
Nebraska City, and lowans Frank
Good, Red Oak; S. J. Backer. Harlan; Arnold
Johnson, Onawa, and Byron Hopkins,
Glenwood and 'Villisca.
DES MOINES
rugene Jacobs, United Artists manager
here for the last year and a half, has
been transferred to a post with UA in New
York City. John Dugan, former sales manager
at Omaha, is the new Des Moines
manager. Dugan has served in the Omaha
office since last September and prior to that
time was with United Artists in St. Louis.
He is married and has two children. The
transfers were effective January 21.
Orpheum Manager C. L. McFarling
proved he has as much stamina as the
kids. "Babes in Toyland" opened the weekend
of the 26th and. despite 20-degree
temperatures, McFarling spent Saturday
and Sunday afternoons outside the theatre
keeping the two-block-long, double
line of waiting small fry moving along in
orderly fa,shion and in the direction of the
boxoffice. McFarling and the moppets were
out there from 1 until 4 p.m. both days.
"It was fantastic!" said the chilled but
happy manager ... On Thursday 1 25 ) , the
night of the big fire that destroyed the
quarter-block building housing Walgreen's
drugstore, the Orpheum was isolated in a
sea of firehoses. With a big pumper truck
out front and no traffic allowed on the
sm-rounding streets, there were no theatre
patrons. Thousands were downtown, but
all were watching the show at Walgreens,
a block away.
The local film industry was well represented
when the Downtowner motor inn
had its grand opening January 26. The
Downtowner is an lelegant, brave-newworld
hostelry on Sixth avenue, in the
shadow of Veteraris Auditorium. None of
the theatre people was seen taking a dip
in the heated outdoor pool. All were enjoying
the indoor Imicheon. The Downtowner
is managed by Joe Baumann, father
of Jerry Baumann of Independent Film
Distributors.
Pioneer Theatre Corp. has closed the Arrow
at Cherokee but will operate the recently
purchased American Theatre there,
with Rollin K. Stonebrook as manager.
Stonebrook had managed the Ari'ow for the
last six years . Casteel, manager of
the Orpheum at North English, has started
showing Saturday matinees . The Newell
. .
Theatre at Rock Valley has been redecorated.
New seats and equipment have been
installed and there ai-e plans for extensive
exterior changes when the weather permits.
The theatre offers an annual family ticket
for $15.
Janyce Hayward, Larry Day's secretary
at Central States, recently became engaged
to John Rumer of Des Moines . . . Florida
vacationers include M. E. Blair, owner of
the Regent at Cedar Falls, and Joe Gerbrach.
manager of the Collegian at Ames
. . . The
WOMPIs are busy with plans for
a Friendship dinner February 22.
Taller, Wider Humans Are
Provided for in Wooster
WOOSTER, OHIO — Recognition
that
humans are becoming wider and taller is
shown by new seats installed on the main
floor of the Wooster Theatre. The bright
red corduroy chairs are two inches wider
than the previous seats and rows are
farther apart to provide more leg room.
There now are 625 seats where 800 were
before. The chairs have fitted backs and
springs in the seats and backs. Seats pop
up as patrons stand to provide room for
people getting in and out of rows.
Better lighting also is provided In the
aisles during showtime. Every other row
of seats on each side of the aisles now has
lights.
The old seats were sold to the Wayne
County Fair Board and will be used in the
grand building for Ai-ena Fair Summer
Theatre.
BOXOFFICE :; February 5, 1962

—
—
—
——
Xolossus' 140 Leads
ryi.l»«'
Downtown Detroit
DETROIT—A fonner western star
rode
into town in a toga and led the downtown
first-run scores with a 140 p>er cent. The
severe drop suffered by holdover "One,
Tw^o. Three" was due. largely, to its being
pulled for a special Friday night showing
of "Majority of One." "Flower Drum Song"
stayed potent at the Michigan.
(Average is 100)
Adams Colossus of Rhodes (MGM) 1 40
Fox— Bachelor Flot (20rh-Fox), Code of Silence
(Crest) 95
Grand Circus— Pocketful of Miracles (UA), 5th wk. HO
Modrson Bobes in Toylond (BV), Stti wk 110
Mercury-One, Two, Three (UA), 5th wk 90
Michigan Flower Drum Song (0-1), 4th wk 120
Palms Journey to the 7th Planet (AlP); Lost
Battalion (AlP), 2nd wk 105
Trans-Lux Krim Les Lioisons Dangereuses
(Astor), 2nd wk 210
Cincinnati Film Scene
Gets Several 'Pep Pills'
CINCINNATI — The "fabulous invalid"
received a shot in the arm the past week
with a variety of strong entertainment
that pepped up the old girl, and are movie
fans delighted? They are. "Flower Drum
Song," at the Keith rollicked in with a 250,
followed closely by "The Devil's Eye," in
its third week at the art Guild with a 200.
"El Cid" in its sixth week at the Valley
strode by at 165. and the newcomers "One,
Two, Three." at the Albee with 150, and
"The Mark," at the Palace with 120, filled
out an exciting bill.
Albee One, Two, Three (UA) 150
Capitol King of Kings (MGM), 11th wk 50
Esquire A French Mistress (F-A-W) 100
Grand The Innocents (20t-h-Fox), 2nd wk 80
Guild The Devil's Eye (Janus), 3rd wk 200
Hyde Pork Blue Murder at St. Trinion's
(Confl); Brothers in Low (Cont'l), reissues ....100
Keittl Flower Drum Song (U-l) 250
Paloce The Mark (Cont'l) 120
Twin Drive-ln Horrors of the Block Museum
(AlP), return run 90
Volley— El Cid ( AA), 6th wk 1 65
Return Run of "T'wo Women'
Does Best in Cleveland
CLEVELAND—With a single exception,
it's the holdover movie which has been doing
the business—and "Two Women," in
the third week of its second run, tops the
entire list, even beating its own second
week by 25 points.
Allen The Innocents (20th-Fox) 1 25
Colony Art The Pure Hell of St. Trinion's
(Confl) 95
Continental Art Ashes and Diamonds (Janus).. 90
Heights Art Man in the Moon (Trans-Lux).... 75
Hippodrome Flower Drum Song (U-l), 6th wk. ..110
Ohio King of Kings (MGM), 12th wk 90
Polace Tender Is the Night (20th-Fox) 75
State One, Two, Three (UA) 110
Stillman Knights of the Round Toble (MGM);
Ivanhoe (MGM), reissues 100
Westwood Art Two Women (Emtaossy), 3rd wl

. . . Also
. .
. . Police
CINCINNATI
T\a.\e Stevens, Post and Times-Star motion
picture reporter, who keeps theatre
managers and theatre patrons stirred
up by his comments on films, invited Keith
Manager Odis R. Owens to share his
column one day. The Keith is showing
"Flower Drum Song." and in his article,
Owens said that he always rates a film by
these questions: Will it do well at the boxoffice?
Does the picture have a good story,
and are the actors impressive in their roles?
And third, the most important question,
will our customers enjoy the show? In the
manager's opinion, "Flower Drum Song"
answers "yes" to all three questions and he
i-ated it an A, but Stevens gave it a B.
"Pocketful of Miracles," which recently
played four weeks at the downtown Grand,
was listed by the morning Enquirer among
the 1961 's ten best films, it has been held
over for a second week in eight neighborhood
The Paramount office
houses . . . workers were all aglow when they heard
that Nancy Keyes. formerly in the accounting
department, was the mother of a baby
Ron Prewitt is the new manager
boy . . .
of the art Hyde Park.
Pete Palazzolo, while remaining on the
board of directors in an advisory capacity,
is turning over his beautiful Isle of Capri
dining spot in Southgate to two employes
and a family friend. The Palazzolo family
operates the downtown Caproni's restaurant,
and has a half interest in Cincinnati
Theatres Co., a chain of 13 area houses
which includes the downtown Keith and the
Twin Drive-In.
Robert McNabb, 20th-Fox Detroit manager
and area captain for Spyros P.
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Skouras' 20th anniversary sales drive, was
in to confer with local exchange staffers
on the Row were Jack Needham,
Columbus booker, looking quite tanned
after a Florida vacation; Jerry Shinbach,
Chicago, and Michael Chakeres, Dick Dickerson
and Wally Allen of the Chakeres circuit,
Springfield.
Mitchell Blachschleger, who had been a
member of the Pilmrow colony for quite a
few years, and now operates the Palace,
Dayton, the Skyborn Cruise-In in Fairborn
and the Piqua Drive-In in Piqua, suffered
a heart attack and collapsed on a downtown
street while on a business errand.
Selma. his wife, is comanager of Realart
Pictures.
Also in serious condition is Raymond
Bailer, who with his wife, was injured when
his car went out of control on an icy street.
Bailer is owner of the popular Hangover
Lounge restaurant, located on Filmrow .
Norman Linz. MGM salesman, is recuperating
after surgery.
Charlton Heston's Next
To Be 'Diamond Head'
HOLLYWOOD — Charlton Heston. an
Oscar winner for his performance in "Ben-
Hur" and currently seen on the screen in
"El Cid," has been set to star in "Diamond
Head," best-selling novel by Peter Oilman
which will be brought to the screen by
Jerry Bresler Productions for Columbia
release. British director Guy Green will
make his American directorial debut with
the feature, which producer Bresler plans
to start on location in the Hawaiian
Islands in early March.
Marguerite Roberts has written the
screenplay for the dramatic story of a
dynastic Hawaiian family.
Deal to Maria Emo
HOLLYWOOD—Viennese actress Maria
Emo. who recently completed the ix)le of
Eva Braun opposite Richard Basehart in
Allied Artists' "Hitler," has been placed
under a seven-year nonexclusive contract
calling for one pictui'e a year by producer
E. Charles Straus. Straus previously concluded
a similar contract with Cordula
Trantow, German actress who portrays
Hitler's mistress-niece in the same picture.
n 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
1 yeor for $3 D 3 years for $7
TOWN ZONE STATE..
NAME
POSITION
^^^QtHE national film weekly 52 issues a year
825 Van B.unt Blvd., Kansas City 24, Mo.
COLUMBUS
T> Patrick West, attorney and chairman
of the city's film review board, has
been appointed a member of the city's
urban renewal commission by Mayor Ralston
Westlake. West will continue to serve
on the film review board. Westlake also
appointed Robert W. Greer, executive secretary
of the Columbus-Franklin County
Federation of Labor, to the commission.
Greer formerly was an officer of the local
operators union.
Manager Sam Shubouf of Loew's Ohio
held "Flower Drum Song" for a second
week . were questioning two 18-
year-old youths about burglaries of four
High street neighborhood theatres—Beechwold.
University, State and Markham, all
of the Academy-Neth circuit. Held in jail
were Richard R. Jones and Don E. Pierce.
Soft diink machines were broken into at
each of the theatres. Police said entrance
was gained via rear or side doors.
Ann C. Hall, manager of the Linden Theatre,
was re-arrested when she failed to
appear in municipal court and forfeited a
bond after being charged with holding a
public dance without a license. The charge
stemmed from a vice squad raid on the
theatre, which was sponsoring a teenage
twist dance contest. Municipal Judge Alan
Schwarzwalder ordered her re-arrest.
Repeal of Covington Fee
Asked by Circuitman Huss
COVINGTON. KY.—A theatre owner has
asked the council's law committee to repeal
the 51 -year-old ordinance that requires
movie projectionists to pay a $10
yearly fee and take an examination before
being licensed.
The request has been made by Wesley
Huss. head of Associated Theatres, which
operates the Park, Royal and Dixie theatres
in Cincinnati and the Highland, Ft.
Thomas.
His lawyer, Leslie Barry Cors, says the
ordinance is archaic because film no longer
is dangerous to handle and there no longer
is any need for an examination.
But Earle Wagner, president of the Moving
Picture Machine Operators Union,
wants the ordinance to stay on the books.
Wagner says the projectionists pay the $10
fee, not the movie owners.
"It is strange that the people who don't
pay the fee should want it removed," Wagner
said. "Most big cities have such an
ordinance and it has worked well here."
Wagner said the ordinance insures that
movie projectionists are well qualified, and
know all the safety regulations. He said
there always is a chance that old-fashioned
highly inflammable film might turn up in
a projection booth. Some foreign producers,
he said, use such film.
Cors said the ordinance interferes with
freedom of a theatre owner to select his
projectionist.
"Selection of the operators is controlled
by license instead of the owner," he said.
Donald Hunter, city building commissioner,
whose department is responsible for
movie houses, said he will recommend that
the ordinance be repealed.
"My department can continue to make
inspections of projection booths," he said.
"Only about 120 persons hold licenses."
ME-2 BOXOFFICE February 5, 1962

wedding??!
who
. . Jim
James
—
. . . Pern,
. .
I
f CL EVELAND
I
paramount is the exchange for avocations
this week: Kenneth Reuter. film salesman,
in his houis off is studying and
practicing skin-diving in the Central YMCA
pool, preparatory to submerging next summer
off Euclid Beach Park, looking for
rings which may have been
lost . . Bill Andrews, booker, could be a
.
little more on the practical side. He is repairing
TV sets when not totalling columns
of figures or switching pictures to accommodate
Paramount customers.
Eddie Catlin, rushed to Southwest Community
Hospital in Bcrea with pneimionia,
is now busy recuperating . Leavitt
of Buena Vista, out for a time after a heart
attack, is improving rapidly and says that
"given a couple of weeks more. I'll be as
good as new."
There are proud people in the Allied
Artists exchange right now. Marian Vinocur,
office manager-secretary, is the
mother of Charles David Vinocur, 15, who
has just won the scholarship cup at Wiley
Junior High School. This means he had
straight "A's" through junior high. He gets
the school's silver cup with his name engraved
on it and gets to keep it one year.
Eventually, when the cup is completely
engraved, it will become the property of the
school's trophy section. His mother is most
pleased—because her son hopes to follow^
in the steps of his father
i
L. Vinocur,
M.D., and also an allergist i
. . . The
other proud parent—not even thinking of
scholarships yet— is Dolores Mazzio, and
her bookkeeper candidate for Allied in the
future is Theresa Ann. who is but five
months old.
Harold "Bud" Rose of the Allied Artists
exchange has gone to Miami via Milwaukee
after a heart attack. He is reported on the
mend, explaining to local office staff
I
frigid from recent weather i
that he is
walking l'^ to 15 miles daily itake your
distance choice if you know "Bud"i. His
stand-in as exchange manager here is
Harold Hoffert. who is not walking any
more than he has to. for he is working,
working, working.
Paul and Marie-Anne Chesnois, he is the
light-hearted Lithuanian (or do you prefer
Lett is night manager at the
I
Hippodrome. They leave Monday for their
annual trip to Florida and this time they
are taking their small son with them
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
1026 Fox Building
2108 Payne Ave.
Detroit, Mich.
Cleveland, Ohio.
RCA SERVICE COMPANY
A Division of Radio Corporation of America
5531 State Road
Cleveland 34, Ohio Shadyslde 1-2131
after all, Paul has two jobs, and besides the
baby-sitter folded at the last minute.
Nicky Arnstein of General Theatres is
doubling in ads now, screen ads, getting
them ready for the Hub Drive-In in Bryan
and the Hi-Road in Kenton— about a
month's job. Can spring be far behind?
daughter of Leonard Mishkind of
Gjneral Theatres, is helping out in the
oificc while "Alister" Arnstein is away .
Mishkmd, new chief barker of the Variety
Club, reports that 14 couples have signed
for the international Variety convention
in Dublin in May.
Mollye Davis, MGM. is off to New York
to shows and for new clothes, and has a
fortnight in which to do both.
Boy
By
stown Offices Filled
Silverthorne, Shenker
CLEVELAND—Two former chief barkers
of Tent 6, Variety Club, were elected officers
last week to the board governing the tent's
permanent charity, Ohio Boystown. They
are Jack Silverthorne, manager of the
Hippodrome, who will become Boystown
treasurer, and Irwin Shenker of Berlo
Vending, who is to be secretary.
Maribeau "Mickey" Kraus, founder of the
home, was named chairman of the board
and Charles V. Rumplik, president.
All officers and directors will be installed
February 16 during the tent's gala week
beginning February 11, One of the week's
highlights will be the Ohio premiere of
"West Side Story" in Loew's Ohio February
13. Tickets, scaled from $3 to $10, are
being sold now and all proceeds from the
benefit will go to Boystown.
Eight Features Nominated
For 'Best Sound-Edited'
HOLLYWOOD—Nominations for "best
SDund-edited " feature film of 1961 have
been named by the Motion Picture Sound
Editors as follows:
El Cid, Allied Artists; Devil at 4 O'clock,
Columbia; Absent-Minded Professor. Walt
Disney; Atlantis, the Lost Continent.
MGM; The Comancheros. 20th-Fox;
Flower Drum Song, U-I; Susan Slade,
Warner Bros., and Judgment at Nuremberg,
United Artists.
Awards will be presented at a dinner at
the Beverly Hilton Hotel March 3.
Four Roger Gorman Films
To Carry His Own Label
HOLLYWOOD — With commitments to
do two featm-es for Edward Small and two
for American International, Roger Gorman
will produce and direct four for his Filmgroup
company this year to bring his
personal production-direction schedule to
ei~ht for 1962.
The features for Small and AIP remain
undecided, but for Filmgroup Gorman's
schedule includes "The Haunted World of
Edgar Allan Poe" and "Battle Beyond the
Sun."
Russell Citation Feb. 20
HARTFORD-Actress Rosalind Russell
will receive a Brotherhood Citation from
the Regional Conference of Christians and
Jews at a February 20 dinner i6:30 p.m.i
in the Statler Hilton Hotel's Capitol Ballroom.
Miss Russell is a Waterbury native.
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BOXOFFICE Febmary 5. 1962 ME-3

DETROIT
Tt was good to have word from Ann O'Donnell,
who for many years was with Excellent
Pictures, Albert Dezel and others,
and rated as the only feminine branch
manager. She's now ensconced at Fort
Lauderdale . . . Hy Bloom, supervisor for
the Sloan circuit, says plans are still to
open the new Terrace Theatre in May
despite construction delays because of the
long cold spell.
BOWLING
DETROIT—The Projectionists Local 199
took a one-point lead in the Nightingale
Club Bowling League by winning all four
from hard-luck National Theatre Supply.
Theatre Equipment kept pushing up, taking
three from National Carbon to slide
into second spot, and Altec grimly held on
to fourth by taking three from Amusement
Supply. The new ratings:
Teom W L Teom W t
Local 199 40 28 Altec 34 34
Theatre Equip't. 39 29 Ams't Supply ...31 37
Not. Corbon 38 30 NTS 22 46
High rollers: Julius Pavella, 232-213, 581;
Francis Light, 212, 557; Boy Thompson,
196-191, 555; Edgar Douville, 206, 551; Eddie
Waddell, 203, 538; Matt Haskin, 196,
536; Bill Fouchey, 516.
Robert Bloch was talking to himself
when he made the 4-5-7 split. John Lasko's
7-8 was the big one. Little Joe Forest made
a pair of hard splits, the 3-7 and the 4-6.
Roy "Plus" Thompson did right to get
Jack "Minus" Thompson to the left so he
could talk to him and win. Report has it
that Jack Lindenthal fell off a ladder and
hurt his ankle. Busy secretary Floyd Akins
says every man in the league went into the
March of Dimes tournament.
Ex-Theatreman Dies
DETROIT—George "Obie" O'Brien, 60,
former owner of the Au Gres Theatre at
Oscoda, died January 19 after a short illness.
He was a member of the Detroit
Federation of Musicians, and also worked
in Detroit as an organist. There were no
immediate survivors.
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Downtown Head Urges
Entertainment Boost
COLUMBUS—Entertainment facilities in
the downtown section should be expanded,
said Robert K. Levy, chairman of the
downtown ai-ea committee. Levy also advocated
more cultm-al and convention centers
in a redevelopment of the area.
He noted that plans to construct extensive
apartment buildings in the Market-
Mohawk slum clearance area adjacent to
the downtown "should bring people within
walking distance of entertainment, jobs
and stores." Levy said the committee
should seek the establishment of a combined
transportation complex and encourage
business firms to expand their downtown
facilities. He advocated an "active
sales campaign" to bring in new firms
which would generate new employment.
He said the committee will assist the
state in bringing the proposed State House
underground parking garage into reality
and added that one of the aims of the committee
should be development and improvement
of the Scioto river front section of
downtown.
Levy said the committee is "ready, willing
and able to assist the proper officials
in the development of a downtown plan."
Minneapolis Century Near
End of Cinerama Lease
MINNEAPOLIS—Cinerama will wind up
its operation of the Centmy Theatre, which
it has been leasing from Mimiesota Amusement
Co., March 11, it was announced here.
The Century had been showing a rerun of
"South Seas Adventure" prior to bringing
back "Search for Paradise" January 15 to
finish out the theatre's operation under the
Cinerama lease.
Meanwhile, work is progressing on Cinerama's
new showplace on Wayzata boulevard
in suburban St. Louis Park being built
by Cooper Foundation Theatres of Lincoln,
Neb. It is not likely that the new theatre
will be opened until the next Cinerama
film, "How the West Was Won," is released.
The film tentatively is scheduled to
be released in July.
Minnesota Amusement Co. will take over
operation of the Century (probably in
April) and operate it as a first-run house,
according to Charles Winchell, MACO
president. The exact policy is yet to be determined,
Winchell said.
'Viridiana' Release Set
NEW YORK—Luis Brunuel's "Viridiana,"
produced in Spain with Francisco
Rabal and Silvia Pinal in the leads, will
be distributed in the U. S. by Kingsley
International. The pictui-e, which won the
Grand Prize at the 1961 Cannes Festival,
will open at the Paris Theatre following
the run of the cm-rent "La Belle Americaine."
Gregory Peck plays the starring role in
Universal's "To Kill a Mockingbird."
DEMBEK CINEMA SERVICE
Film Buying ond Booking — Mimeogrophing
Complete Service for the Exitibitor
926 Fox Theatre BIdg. Detroit 1, Mich.
Phone woodward 1-6347
Ft. Wayne-Made Film
Given Gala Premiere
FORT WAYNE—The first feature film
made by Galbreath Pictures, "Night of
Evil," was world-premiered in the Embassy
Theatre Saturday and Sunday, January 27,
28, with all proceeds going to local charities
under the sponsorship of the Central Lions
Club.
The film was made by Richard Galbreath,
maker of industrial films, in Fort
Wayne during the summer of
1960, and is
based on the life story of Dixie Ann Dikes,
a beauty queen who landed in jail for attempted
robbery. Many local people and
business firms cooperated in the production.
Classic Paintings Rouse
Action Against Theatre
WILLOW GROVE, PA.—The Art Cinema
Theatre here, owned by Melvin J. Fox, is
involved in a dispute with the Upper Moreland
township commissioners over the
question of obscenity. The township has
objected to Fox's display of three classic
paintings. The paintings were featured in
a display case outside the theatre.
As a result, theatre Manager Jay Ayrton.
26, of Willow Grove, was charged with
displaying an obscene poster. The poster
advertised "Forbidden Paradise." At a
hearing, attorney Robert K. Duffy showed
the commissioners prints of the three classic
paintings and demanded to know if
they "arouse immoral thoughts."
Justice of the Peace John C. Bready
was consulted by the commissioners on
whether they should answer the question.
He advised that they should.
Duffy then directed his question to
Commissioner Francis Sargent. Sargent
first replied, "Anything nude is obscene."
But Duffy forced an admission fixsm Sargent
that the pictures "arouse nothing in
me." Commissioner M. R. Turner, who
started the whole thing, also said he was
similarly unmoved by looking at the pictures.
Turner testified that he brought the
charges after receiving complaints from
many township residents. The poster, he
said, is in violation of the township sign
ordinance. Sargent said he had also received
many complaints about the film
display.
Duffy countered by quoting passages
from the U. S. Supreme Court's definition
of obscenity and asked for dismissal of the
charge.
Township solicitor H. Lyle Houpt suggested
a ten-day recess for study of the
high court definition and the justice of
the peace recessed the hearing, saying he
would rule on the case after the study is
completed.
55-Year Industry Career
Ending for J. R. Boice
WARSAW, IND.—J. Ralph Boice of the
Boice Theatre is retiring from show business
after 55 continuous years in it.
He has sold his Boice Theatre to Max
and Barbara Patterson, who previously
operated the Mermaid Theatre at North
Webster. Both also had been associated
with Boice in his theatre operation for
many years.
iyiE-4
BOXOFFICE February 5, 1962

—
—
—
r
New Haven Filmgoers
High on 'Drum Song'
NEW HAVEN— -Flower Drum Song"
continues to roll merrily forward, its weekfto-week
pace amazingly swift.
(Average Is 100)
Crown Coreer (Pora); On the Wotcrfront
(Col), revivols
80
Lincoln The Devil's Eye (Jonus), 2nd wk 125
Loew's College One, Two Three lUA); Saintly
Sinners ;UA]
110
Poromount The George Raft Story (AA);
Twenty Plus Two (A A)
110
Roqer Sherman The Roman Spring of Mrs.
Stone (WB), 2nd wk
115
Whollev Flower Drum Song (U-l), 5th wk.. 135
Large Pack of Boston Hits
Paced by 'West Side Story'
BOSTON—Film patronage continued
at
a good clip here with mild open weather a
factor in bringing out customers. There's
been a continuous upsurge in film attendance
at local theatres since the holidays,
and exhibitors are delighted with the good
business all around. Openers fared well.
"Tender Is the Night" opened fine at the
Metropolitan! above average; "The Innocents"
was high above average in its opening
at the Pilgrim. Warner Bros, is bringing
in "A Majority of One" for opening
at the Capri on February 2. and a high
above average opening for this one is assured.
"A View From the Bridge" is headed
for the Kenmore opening February 7, with
big expectations. In the meantime, holdovers
were doing fine with "Flower Dr'um
Song" still strong and high above average
in a sixth week at the Memorial.
Astor El Cid (AAl, 7t-h wk 145
Beacon Hill—One, Two, Three (UA), 6th wk 180
Boston South Seos Adventure [Cinerama),
reissue, 2nd wk 150
Capri The Roman Spring of Mrs. Stone
(WB), 6th wk 125
Fenway The Mork (Cont'l), 2nd wk 115
Gary West Side Story (UA), 13th wk 260
Kenmore Carry On, Constable (Governor),
6th wk 120
Metropolitan Tender Is the Night (20th-Fox) .
Memorial Flower Drum Song (U-l), 6th wk
Orphcum Ivonhoc iMGM), Knights of the
1 70
165
.
Round Table (MGM), reissue, 2nd wk 175
Poromount The Innocents (20th-Fox) 190
Pilgrim Too Lote Blues (Para) 160
Soxon King of Kings (MGM), 14th wk 120
State Sorcerer's Village (SR) 125
'Rocco' Stays on Even Keel
In 2nd Week at Cine Webb
HARTPORE>—"Rocco and His Brothers"
ran up 145 in its second Cine Webb week.
"The George Raft Story" went above average
as an opener in the AUyn.
.
Allyn The George Raft Story (AA); Million
Dollar Manhunt (SR)
Art Cinema Two Women (Embossy); Anatomy
110
of Love (SR), revivols
Cine Webb^Rocco and His Brothers (Astor),
100
2nd wk.
Cinerama
145
This Is Cineromo (Cinerama), 19th wk. 100
I E. M. Loew's Soil a Crooked Ship (Col);
Son of Sinbad (SR), revival, 2nd wk 90
Loew's Poloce Circus of Horrors (AlP); Horrors
of the Block Museum (AlP), return runs 85
Loew's Poll One, Two, Three (UA); Deadly
Duo lUA) 110
Rivoli The Mark (Cont'l), 5th wk 115
Strand The Roman Spring of Mrs. Stone
(WB), 2nd wk 90
Mrs.
Ruth Matchis on Duty
HARTFORD—Mrs. Ruth Matchis. office
manager. Outdoor Theatres Corp. of Connecticut,
resumed her duties, following several
weeks of recuperation from illness.
Father of
Irving Hillman
NEW HAVEN—The father of Ii-ving Hillman,
Stanley Warner zone advertisingpublicity
director, died here.
BOXOFFICE February 5. 1962
Mickey Daytz Given Vacation Party
By 36 Boston Filmrow Distributors
BOSTON—A most unusual event took
place January 30. when 36 motion picture
distributors feted an exhibitor. He was
Mickey Daytz. head of Daytz Theatrical
Enterprises, a local booking and buying
combine. The event was held at Nick's
restaurant.
It all began several weeks ago when Universal
Manager E. M. Feltman and Warner
Bros. Manager Bill Kimiins both selected
the same date to invite Daytz to
lunch prior to his departure for his annual
winter vacation. Not wanting to refuse
either of his two distributor friends,
Daytz suggested that the three of them
lunch together, an idea which met with
everyone's approval.
However. Filmrow was soon buzzing with
the story that Feltman and Kumins were
Hartford Public Approves
Times' Classifying Plan
HARTFORD — First voluntary motion
picture reviewing classification plan by a
major Connecticut newspaper—instituted
six months ago by Allen M. Widem, Hartford
Times amusement editor—has met
with all-out commendation by parentteacher
groups and other opinion-makers
throughout the Times circulation area.
(The Hartford Times has largest daily circulation
between New York and Boston.)
"The response has been most gratifying,"
Widem told Boxoffice. "Significantly,
people who admitted in phone and street
conversation that they hadn't attended
film performances in many months have
revitalized their interest for varying reasons
and find the Friday 'Screen Attractions'
listing beneficial and helpful."
Widem classifies each film under one of
three headings : Family, Adults and Adults-
Mature Young People.
At the same time, he does not review
product either condemned by the Legion
of Decency or not carrying a Motion Picture
A.ss'n of America production code seal.
Two Boston Theatres May
Be in Path of Turnpike
BOSTON—Immediate start of the construction
of the westerly end of its 12-mile
toll road extension into downtown Boston
by the Massachusetts Turnpike Authority
may affect two theatres, which may be in
its path, the Kenmore. in the Kenmore
Square area, and the Capri, in the Copley
Square area.
Authority chairman William F. Callahan
said the authority will begin at once
negotiating with owners of business, Industrial
establishments and homes that will
be taken to make way for the toll road's
route.
In the meantime, the fate of four other
theatres in Boston is unknown. The Wilbur,
legit house, and the Metropolitan have
been sold to the New England Hospital
Center, and plans for the future are pending.
The Old Howard Casino. Boston's last
burlesque house, is to be torn down to make
way for a government center; also, the
Lancaster, which was an E. M. Loew house,
is to be converted, it is reported.
throwing a bon voyage party for Daytz. and
very shortly the two exchange managers
were deluged with requests from every other
distributor to join the party as a mark of
their esteem and respect for the popular
exhibitor.
The luncheon was marked by the presence
of the exchange managers from every
major and independent distributing company
located in Boston, together with a
number of their sales managers and salesmen.
It was a remarkable show of regard
between distribution and exhibition.
Daytz was lauded by Feltman and Kumins
as an exhibitor "with whom it was a
pleasure to do business" and one whose
"word was as good as gold." and was presented
with a set of luggage as a goingaway
gift.
Midwinter Promotion
Launched by ATC
BOSTON — American Theatres Corp.
opened its mid-winter promotion drive here
Monday, January 22, with a meeting at the
home office in downtown Boston, which
was attended by all ATC managers, district
managers and home office personnel.
Samuel Pinanski. president, assisted by
Edward Canter, treasm'er, presided over the
day-long session, which featured the showing
of product trailers from all major and
independent companies. Pinanski stressed
the high quality of the new product in his
remarks, and much enthusiasm and optimism
regarding the forthcoming product
was expressed by all in attendance.
Guests who attended the meeting were
exchange managers, publicity men and New
England managers from all Boston exchanges:
Meyer Feltman, Bucky Harris,
Uni\'ersal International: Tom O'Brien,
John Markle, Columbia; John Moore, Arnold
Van Leer, Paramount; William Kumins,
Floyd Pitzsimmons, Warner Bros.;
Ben BebchickJVIetro-Goldwyn-Mayer; Herb
Schaefer. John Feloney. Buena Vista Corp.;
Al Levy, Phil Engel. 20th Centm-y-Pox;
Joe Wolf, Embassy Pictures Corp.; Eddie
Ruff. Mel Saffner, Ruff Associates; Stan
Davis, Continental Pictures; Bob Hazard,
Joe Mansfield, United Artists, and Harry
Segal, Second National Pictm-es Corp.
Ben Smith Named Manager
At East Windsor Drive-In
HARTFORD—Ben Smith, acting manager
for the past several months of the
Plaza Theatre, Windsor, has been promoted
to manager of the East Windsor Drive-In
Theatre, East Windsor, effective March 1,
by Lockwood & Gordon Theatres.
Oscar Coombs, a newcomer to industry
management, will replace Smith in
Windsor.
Perakos Sales Meeting
HARTFORD—Sperie P. Perakos, general
manager of Perakos Theatre Associates,
conducted management and merchandising
meetings here with John D'Amato, Elm.
and Thomas C. Grace. Eastwood.
NE-1

How to Make Theatre Pay in Highly
Competitive Area Shown by Scanlon
By ALLEN M. WIDEM
WINSTED, CONN.—Adhering resolutely
to the premise that even an area containing
highly competitive facilities can provide
encouraging boxoffice response for a
motion picture theatre, independent exhibitor
John J. Scanlon jr. is making the
opposition—as well as skeptical, big-city
exhibition interests—sit up and pay respective
attention.
"Small town exhibitors are not licked,
not by a long shot!" he told an inquiring
Boxoffice correspondent at his Strand
Theatre office. "If I thought the end was
near for small-town exhibitors like myself,
I'd get out of business. I think far
opposite—I'm putting more money and
more time and effort into the Strand because
I'm confident and certain of what
the futm-e will hold for me, my theatre
and my family."
The secret of the Scanlon success?
"It's not a secret, really," he said, grinning.
"It's more a matter of resolving without
frills just what you're out for in a
small town which is ten miles from a larger
city (ToiTington, where Dave Jacobson
operates the first-run 'Warner, and where
two other theatres are closed and 25
i
miles from the largest city in the state
(Hartford, with 35 theatres i.
"I'm aware that I can't come up with
the blockbusting boxoffice figures, and I'm
gi-ateful that distribution, which has been
of considerable help to me, is also aware
of these circumstances. I'm getting as much
encoui-agement from distribution as the big
fellows in the big cities and that in itself
means a heck of a lot to a small- town exhibitor."
Scanlon, son of the late John Scanlon
sr., for 30 years with Warner Bros. Theatres
in the Connecticut zone (the elder
Scanlon was Danbui-y city manager for
Stanley Warner, successor company to
Warners Bros. Theatres, at time of his
death some months agoi, looks upon the
Strand, a well-i-un house in this predominantly
industrial community, hard-hit by a
disastrous flood in 1955 and since recovering
financially and emotionally, as the
NE-2
S&^iCf/ne
pivot, the center of entertainment activity
for Winsted.
"When people in Winsted and environs,"
he said, "talk entertainment, I want the
Strand's name to creep into the convention
and then dominate these same thoughts.
This is specifically why I'm constantly offering
the Strand's facilities for every benefit
type show imaginable. When people
cross our threshold, they're geared to
thinking in terms of the Strand, and
they're om- best advertisement, beyond actual
advertising in newspapers, via strong
word-of-mouth recommendations."
Towards such objectives, Scanlon recently
offered Strand facilities for four
full days of screenings of Paramount's
"The Ladies Man" and "On the Double,"
with the Winchester Juvenile Grange sponsoring
performances for the Oak Hill
School for the Blind. Adults were charged
75 cents, students (with student pass), 65
cents, and childi-en, 35 cents.
A whopping total of 24 c(x>perative merchants,
businessmen and other opinionmakers
In this conservative community
bought a page in the town's sole newspaper.
The Evening Citizen (which promotionally
prides itself as being the smallest
daily newspaper in Connecticut) , urging
SRO attendance figures.
The foregoing is typical of the community-minded
spirit manifested by Scanlon
workday schedule. He infuses his staff
with enthusiasm for motion pictui-es and
motion picture theatres, asserting that the
staffer with a smile is infinitely more valuable
than the doui'-visaged aide.
At the same time, Scanlon is quick to
admit that some attractions, promising in
outlook, didn't chalk up briskly at all.
"This activity doesn't discourage me,"
he emphasizes. "It rather encourages me
to go out and see why I didn't gross well.
I feel very strongly that boxoffice grosses
can be on a definite par level with personal
management activity, no better, no worse."
Time and again—and not alone at holiday
periods—Scanlon gets communityminded
merchants to sponsor kiddy
shows, the thinking here contending that
n 2 years for $5 Q 1 year for $3 O Z years for $7
n Remiftance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
mmm THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo
what helps bring people into the center
of Winsted helps, inevitably, to move merchandise
off merchants' shelves.
"How do you know," he asks skeptical
merchants when approached, "if you
haven't tried?"
He maintains student prices (teenage
level) at 65 cents, ten cents below the
adult figui-e, feeling he should encom-age
gi'eater attendance by the teenagers. On
occasion, merchants pick up th? kiddies'
show tabs complete, the tickets themselves
distributed at merchant outlets.
In summer when the beckoning countryside
lures vacationers by the thousands,
Scanlon is not resting on his particular
showmanship laurels; he specializes in
street ballyhoo and has sailboats, with
appropriate sales copy, on Highlake lake,
patronized by the bulk of the Winstedites
as well as vacationists.
He mails—to a sizable list of summer
boys and girls camp»s—invitations to send
young people to the Strand, at the same
time offering varied and sundry inducements
(reduced fare, for example) to the
ever-recreation-minded adults who administer
to the needs of the pre-teenagers.
"I'm looking forward to some hefty
grosses from some of the topnotch product
just ahead!" he concluded.
NEW HAVEN
Ctanley Warner has instituted something
new for downtown first runs—charging
$1.25 for reserved loges at the newly
remodeled Roger Sherman Theatre, the
New England zone flagship theatre . .
.
John H. Harris' "Ice Capades" played the
6,000-seat New Haven Arena January 18-
24 at $4.80 top.
Playwright Thornton Wilder is moving
from suburban Hamden to the better
weather environs of Ai-izona . . . Hobbling
about with a cane has been Mi's. Prances
Hurley Connors Augustine, assistant to
Bob Carney, resident manager at Loew's
Poll, Waterbury. She slipped and fell on
the steps of the lobby at the shuttering
Loew's Majestic, Bridgeport, fracturing her
left leg.
Robert M. Sternburg, president of New
England Theatres, was in town, conferring
with Jim Darby, Paramount Theatre . . ,
Pi-anklin E. "Fergie" Ferguson, general
manager of Bailey Theatres, reported a fine
reaction by patrons to the advancing of the
normal 5 p.m. change-of-price to 4 p.m.,
thus enabling more family groups to attend
performances on weekdays at the
first-loin Whalley.
Olivia de Havilland and Henry Fonda
were in town with the pre-Broadway test
of Garson Kanin's latest stage effort, "A
Gift of Time," at Maurice Bailey's Shubert,
January 29-Febniai-y 3 at $4.80 top.
Friends on Filmrow received news of the
death, in Miami Beach, Fla., of retired
Warner Bros, exchange manager Max.
Birnbaum. He is survived by his wife Ida,
three brothers and a sister.
'Myth or Mission' Topic
HARTFORD—Allen M. Widem, Hartford
Times amusements editor, will discuss
"Motion Pictures—Myth or Mission" at the
February 7 luncheon meeting of the Capitol
City Kiwanis Club.
BOXOFFICE :: February 5, 1962
t

and
. . The
. . "Rocco
. . The
. . . "View
I
PROVIDENCE
Dhode Islanders of Italian descent were
particularly interested in recent programs
at the Johnston Theatre, Thornton,
where "The Ten Commandments" was presented
with all-Italian dialoR. and at the
Leroy in Pawtucket, where "Buongiorna
'
Prima Amore "Guai Al Vinti" were
shown for a single night.
The Art Cinema held "Carry On, Constable"
for a second week . and
His Brothers" earned three weeks at the
Avon Cinema . RKO Albee previewed
a new comedy hit the night of
January 26 while "Flower Drum Song" was
in its sixth and final week . Elmwood
announced that January 30 "would
positively" be the final day for "The Roman
Spring of Mrs. Stone." which would give it
a run of five weeks.
Crescenzo Calise, proprietor of Christy's
Spaghetti Place, a well-known downtown
restaurant, has asked the state supreme
court to affirm his right to show movies for
his customers without a city license. In his
court petition, Calise said he showed educational
and other 16mm films with standard
equipment during December, but the
Providence Bureau of Licenses informed
him he would be prosecuted if he presented
films again without a license.
Interviewed by Ted Holmberg, Providence
Journal-Bulletin entertainment editor.
Dina Merrill, movie and television
actress, recalled that she started her career
in Rhode Island. She appeared in "Here
Today" and "Mrs. January and Mr. X" at
the Casino Theatre in Newport while still
a teenager. She told Holmberg that she
still prefers motion pictures to television
and would like to do a stage role.
Elvis Presley made such a big hit in "Blue
Hawaii" at the Shipyard Drive-In that the
establishment brought the picture back for
a three-day lom, with Nat King Cole in "St.
Louis Blues" as the other screen attraction.
Darby's Son Cited by Army
For 'Outstanding Courage'
NEW YORK—An Amiy Commendation
Medal has been awarded to Pfc. John H.
Darby, 20-year-old paratrooper son of
James Darby, manager of the Paramount
Theatre in New Haven.
When the chute of a fellow-paratrooper
became fouled, leaving him dangling from
the plane while flying over South Carolina,
Darby and a sergeant leaned out from the
open hatchway and hauled the jumper to
safety. Darby and Sgt. Norman Marcus of
Los Angeles were cited for "an act of outstanding
courage."
Alex Gordon to Start
'Red Death' in March
HOLLYWOOD — In association with
Ruth Alexander and Jack Cash, Alex Gordon
will make four features at Producers
Studios, teeing off with "Mask of the Red
Death" in March, from a script written by
Mildred and Gordon Gordon,
"Passage Through the Ocean Floor," by
Gordon and Ruth Alexander will follow,
plus "Architect of Crime," by Mildi'ed and
Gordon Gordon, and an untitled film.
Foreign Films on TV Add
To Boston Competition
BOSTON—More television competition
for the motion picture industry is seen here
with the introduction by WNAC-TV of foreign
films, including several that have
never played this area. The station announced
it has just purchased the Englishdubbed
package, all released in the middle
and late fifties.
Billed as a "Foreign Film Festival," the
pictures are being shown in the station's
Late Show slot at 11:15. The films include
The Lure of the Sila, a 1953 Italian production,
starring Silvano Magnano: The
Smallest Show on Earth. British. 1957.
Margaret Rutherford and Peter Sellers;
Bread, Love and Dreams, Italian, 1954, Gina
Lollobrigida and Vittorio De Sica: Gate of
Hell, Japanese. 1954, Isao Yamagata.
Machiko Kyo; Man in the Raincoat. 1958,
Fernandel.
It marks the first time that a complete
television programming of foreign films
has been run here.
HARTFORD
Industry pioneer Mike Alperin and his
wife Kitty drove to Miami Beach for
a few weeks of Florida sun . . . Paramount's
"Breakfast at Tiffany's" and "The Pleasure
of His Company." on a double bill at Lockwood
& Gordon's 1.000-seat Central, West
Hartford, has displayed amazing resiliency.
Some weeks ago, the program opened for
what was anticipated to be a four-day
stand, only to be held for a full week and
then ten days. Now the company has
brought the same double bUl back—and the
SRO sign was up over the concluding
weekend of a seven-day engagement! This
is indeed staying power!
Al Montefalco, who managed the Roxy.
New Britain, for the late Nick. Kounaris
and has now turned to entertainment performances
as a featured clown, has been
booked extensively throughout this region
of late—Majestic, West Springfield; Regent,
Arlington, Mass.; Somerville, Somerville,
Mass.; Warner. Lynn; Ellis. Springfield,
Vt.; Port, Newburyport, Mass,; Warner.
Worcester; Academy, Fall River, and
Palace, Lawrence.
. .
George E. Landers, E. M. Loew's Theatres,
was in Boston for several days of home office
conferences with ciixuit owner-president
E. M. Loew . Alan M. Brunner. vacationing
Cine Webb manager, postcarded
greetings from the warm Puerto Rican
climes. The postscript noted he had conversed
on motion picture topics with some
fellow holidayers.
Worcester Opera Series
WORCESTER — The Warner Theatre
will screen opera films on four Tuesday
evenings, beginning with "Tosca" March
6. Subsequent attractions include "Madame
Butterfly," March 13; "Don Giovanni,"
March 20, and "Aida." March 27.
Audubon Retitles Film
NEW YORK — "Sweet Violence" will be
the American release title of Audubon
Films' "Douce Violence," the foreign picture
in Cinemascope starring Elke Sommer,
according to Ava Leighton, director of
sales.
BOSTON
gen Rogers, Pathe-America. Boston office,
reports that their newest release, "The
Unstoppable Man," has been booked into
the Paramount Theatre, opening February
7 . . . John Markle, Columbia's press representative,
just back from Hartford, where
he got out all the scuba divers in the city
for promotions on "Underwater City" . . .
Two sneaks were run. one at the Kenmore,
a British comedy in the "Doctor" tradition;
and one at the Memorial, a threestar
comedy in color spoofing one of America's
largest businesses, marking the first
sneaks in Boston since before the holidays.
The Fine Arts Theatre, the only theatre
in Boston that is upstairs, has gone first
run again, the first time in perhaps two
decades for the historic art house, with
"Call Me Genius," new English comedy , . .
"One. Two. Three" is setting records in its
Beacon Hill engagement. Ben Sack reports
From the Bridge," set for the
Kenmore opening February 7. was screened
for the Boston critics at the Universal
screening room. Monday, January 29.
The Three Stooges came in for a personal
appearance for their picture. "The Three
Stooges Meet Hercules," going into the
Pilgrim, and met the Boston press at a
luncheon at the Statler Hilton, arranged
by John Markle. Columbia.
NEWHAMPSHIRE
The Strand in Manchester announced a
holdover for "Exodus." with two complete
shows for the benefit of the newcomers to
the show. Later the film was moved to the
Palace for a thi-ee-day run.
Editing Awards Feb. 21
HOLLYWOOD—The Crystal room of the
Beverly Hills Hotel will be the site of the
H theatre drive, sponsored over two weekends
by the teenage division, netted
$81.74 for the March of Dimes bread sale
in Claremont. it was reported by Mrs.
Robert Love, teen advisor in the fund campaign.
American Cinema Editors 12th annual
editing awards program February 21. Editing
nominations have been completed for
films in the feature picture, television and
documentary categories shown in this area
during 1961. Winners in the final voting
by active members will be presented ACE
trophies at the awards dinner next month.
Caswell L. Haskell Dies
ESSEX, CONN.—Caswell L. Haskell. 62.
one of the oldest licensed projectionists in
Connecticut, died at Grace-New Haven
Hospital, New Haven. In recent years he
was employed by Pratt, Read & Co., an
Ivoryton concern.
RCA SERVICE COMPANY
A Division of Radio Corporation of America
48 North Beacon St
Boston 34, Mass. ALGonquin 4-2654
BOXOFFICE February 5, 1962 NE-3

V\^HICH JOB >A/OULD YOU TAKE?
If you're like most of us, you'd take the
job with the more tempting salary and
the brighter future.
Many college teachers are faced with
this kind of decision year after year. In
fact, many of them are virtually bombarded
with tempting offers from business
and industry. And each year many
of them, dedicated but discouraged, leave
the campus for jobs that pay fair, competitive
salaries.
Ca7i you blame them?
These men are not opportunists. Most
of them would do anything in their power
to continue to teach. But with families
to feed and clothe and educate, they just
can't make a go of it. They are virtually
forced into better paying fields.
In the face of this growing teacher
shortage, college applications are expected
to double within ten years.
At the rate we are going, we will soon
have a very real crisis on our hands.
We must reverse this disasti-ous trend.
You can help. Support the college of your
choice today. Help it to expand its facilities
and to pay teachers the salaries they
deserve. Our whole future as a nation
may depend on it.
It's important for you to know more about what
the impending college crisis means to you. Write
for o free booklet to: HIGHER EDUCATION,
Box 36, Times Square Station, New York 36, N.Y.
\\
Sponsored as a public service,
in co-operation unth the Council for Financial Aid to Education
HIGHER EDUCATION
'^-f/c
St*^"*^
KEEP IT BRIGHT
BOXOFFICE
NE-4 BOXOFFICE :: Pebmary 5, 1962

—
—
.
Long Runs in Toronto
Continue to Draw
TORONTO—Not a new pictm-e was in
evidence at the ace theatres which meant
the programs were still pulling despite contrary
weather. One interesting development
was the return of "The Guns of
Navarone" for a repeat at the Odeon Carlton
after a run of 11 weeks not so long
ago. Setting the pace were the engagements
of "El Cid" at the Tivoli and "Holiday in
Spain" at the Eglinton, both doing a sixth
week. "Blue Hawaii" had nice business
lor a third week at the Imperial.
(Average Is 100)
Corlton—The Guns of Navorone (Col), return run
Eglinton— Holiday in Spain (Cincmiracte),
6th wk
Hollywood— Breal

Michel
. . With
. . Kerry
. . Special
MONTREAL
The French-language version of "Ben-
Hui-" is breaking all previous records
in Quebec, where it is being shown in
situations that have already played the
original English-language version. The
MGM Montreal branch, managed by Bill
Guss, has four prints of the French-language
version booked solidly well into the
summer. Guss is looking forward to the
release of several outstanding films soon.
They include "The Pour Horsemen of the
Apocalypse." "Sweet Bird of Youth,"
"Light in the Piazza," "Murder She Said,"
"Horizontal Lieutenant."
The Regent Theatre, now devoted to
Greek films, presented " A Girl in Black,"
the work of writer-director Michael Cacoyannis,
currently regarded as the most talented
exponent of Hellenic cinema.
"Black," shot entirely on location on the
Greek island of Hydra with Ellie Lambetti
as star, is a Kingsley International release
. . . Astral's "Le Pave de Paris," produced
by Henri Decoin and starring Daniel Gaubert
and Jacques Riberolles, was held for a
second week at the Electra, Villeray and
Mercier theatres, and "The Pit and the
Pendulum" and "The House of Fright" were
held at seven United Amusement Corp.
theatres.
J. Wilfrid Proulx, managing director of
publicity and secretary of Cine-Art Film
Distributors
i
Costom), and his wife
and daughter spent several days in Quebec
City for the opening of Cine-Art's blockbuster
"Les Pausses Hontes" at the Cartier
and the Lairet theatres, for at least five
Harry Cohen, executive at Atlas
weeks . . .
Films, and wife left Sunday for three
weeks at Acapulco and Mexico City, after
which they will fly to Los Angeles to visit
friends and Cohen's younger brother. They
have not seen each other for 20 years . . .
Eddie White, Warner Bros., organized a
motor trip with a group of friends for a
weekend of skiing at Stowe, 'Vt. . . . Art
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Films announced a booking of "Paris Belongs
to Us," starring Betty Schneider, at
the Elysee Cinema in March or early in
April.
Salesmen out in the province were Lucien
Gamache of Atlas Films and Roger
Chartrand of MGM . . . Nat Cohen, former
owner of the Brownsburg, Que., Crown
Theatre, who now resides in Florida, was
a Filmrow visitor . . . Others on the Row
were Mr. and Mrs. L. Cloutier of the
Vimy Theatre, Fermeneuve; D. A. Payeur
of the Pigalle, Thetford Mines, and M. Leblond
and L. Chartier of Marquette Theatres,
Quebec City.
Kingston Clears Way
For Sunday Ballot
TORONTO—The municipal
administrative
committee at Kingston has approved a
petition for a referendum on Sunday shows
and sports at the civic elections in December.
Kingston, with a 49,000 population,
has three theatres and a drive-in.
The town council at Deseronto has
adopted a bylaw to regulate the holding of
shows and sports on Sundays, the statute
listing ten different games which can be
played after 1:30 o'clock Sunday afternoons.
Sunday performances got off to a good
start at Brockville. The one local theatre,
the Famous Players Capitol, had 800 admissions
dui-ing the day in the 825 -seat
house, according to Manager Jack Mc-
Lennan. The picture was "Breakfast at
Tiffany's."
"There were people in the theatre that
we haven't seen out at a movie in years,"
said McLennan.
A welcome also was given to Sunday
shows at the Roxy in Bmlington, an Odeon
unit of 500 seats in a town of 8,000 persons,
with "The Singer Not the Song." John
Grant, manager, commented that a majority
of patrons for the first Sunday
came from the nearby city of Hamilton
where theatres operate only on week days
for a population of 240,000.
Short on Lievre River
At Montreal Capitol
MONTREAL—The National Film Board's
"Morning on the Lievre" a 13-minute color
short that last year won gi-eat acclaim at
several film festivals, including those in
Montreal, Berlin and Edinbm-gh, was well
recognized in Montreal. At the Capitol
Theatre, the NFB short was held over for
a second week along with "Blue Hawaii."
The film, produced and directed by David
Bairstow, was inspired by Archibald Lampman's
poem. It represents a journey by
canoe through some of the quieter
stretches of the Lievre river between the
Laurentian hills near Montreal and the
river's junction with the Ottawa river at
Masson, Quebec.
One Canadian critic said of the film,
after seeing it at the Edinburgh Festival:
"Greater justice has never been done to the
unique beauty of Canada in the fall: it is a
swirl of mist rising from the river, of sun
glinting on the golden trees, of hillside so
brilliantly hued as to make foreigners who
see the film gasp."
"H.M.S. Defiant," Columbia release, is
based on Frank Tilsley's novel with a
screenplay by Nigel Kneale.
TORONTO
gteps have been taken to revive the Independent
Motion Picture Exhibitors
Ass'n of Ontario, with a call sent out for a
meeting of miaffiliated theatre owners
Tuesday afternoon, February 20, at the
Clappison Drive-In at Waterdown. This
ozoner, a year-around operation, is owned
by Joe Dydzak, a leader in the revival .
Two independent booking groups.
. .
Allied
Theatres and Associated Service, joined
forces January 29 under the supervision of
Curly S. Posen in the Hermant building, to
which Daniel May, Allied booker, has
moved. The independent association and
Allied Theatres were once headed by the
late Ben Freedman.
President J. J. Fitzgibbons of Famous
Players presented two books on El Cid, the
Spanish hero, to the Toronto public library
in behalf of Samuel Bronston whose "El
Cid" is at the Tivoli here . guests
at the luncheon Tuesday i30i of 'Variety
Tent 28 were Yves Montand, French stage
celebrity, and Toby Robbins and Mayor
Moore, local theatre folk, who were introduced
by Larry Mann, screen comedian.
Astral Films hit the local jackpot with its
releases opening at numerous first-run theatres
and "Cinderella," its ballet feature,
holding at the Towne, "Wild for Kicks"
was featured at six chain theatres while
"Flight of the Lost Balloon" and "The
Mighty Ci-usaders" formed the double bill
for the Midtown and four other circuit
houses . "Holiday in Spain" in
its sixth week, the FPC Eglinton here is
being labeled "The Only Cinemiracle Theatre
in Canada."
A heavy advance sale is reported for the
premiere of "Judgment at Nuremberg"
February 14 at the University here, at
$2.75 . . . R. J. Widdicombe, formerly with
the Hudson Bay Co., was appointed chief
of the real estate department for Famous
Players, in succeeding Harold E. Roberts,
who recently joined the Ontario municipal
board.
MGM of Canada reported numerous
offers to purchase the replica of the ship
Bounty which was built at Lunenburg,
N.S., for the new version of "Mutiny on
the Bounty" . Gilmor, manager of
the Odeon at Peterborough, has introduced
a series of special Saturday afternoon
shows for kids with appropriate pictures,
contests, games, stunts and gifts.
The Center at Windsor reopened its
series of art films on Monday nights only,
with the playing of "The Love Game,"
okayed by Ontario censors for adult
audiences. The series is sponsored by the
Windsor Cinema Guild.
'West Side' Bow Feb. 22
MONTREAL—"West Side Story," United
Artists release, will receive its Canadian
premiere February 22 at the Alouette Theatre
under the sponsorship of Montreal's
University B'nai B'rith lodge. Seymour
Rosen, president of the chapter! said "all
proceeds from the performance will be used
for B'nai B'rith philanthropies." The showing
will be on a reserved-seat basis with
prices ranging from $1.50 for matinees to
$2.50 for evenings, Sundays and holidays.
K-2 BOXOFFICE Febmary 5, 1962

. . . Ivan
. . Delia
. . "The
Hint to Film Industry
In Its Ticket Tax Fight
VANCOUVEPl—The Motion Picture Industry
Council of Canada would win more
supporters in its attempt to have amusement
tax abolished if it led a campaign to
have the tax abolished on all fonns of entertainment,
writes Mike Tytherleigh hi
the Vancouver Sun.
In a recent resolution the industry,
which pays $6 million in provincial amusement
taxes, called for the abolition of the
"unjust" tax to prevent the closure of more
motion picture houses. But there are many
other entertainment organizations which
face extinction, not just a shrinking market
place, and probably deserve the repeal of
the 10 per cent tax more than the commercial
movie houses.
"But the motion picture organization is
well-organized and has a loud voice whereas
these other groups have not. The motion
picture industry would not only have wider
support for its resolution to abolish the
tax if it sought the inclusion of these
groups but might have a better chance of
making its campaign successful," he wrote.
The movie industry points out that steps
have been taken in other countries to save
the industry. In England the industry has
been exempted from amusement taxes and
the U. S. has eliminated Its similar tax up
to an admission price of $1.
In the past seven years in Canada, 128
new theatres opened while 521 standard
houses and 22 drive-ins went dark. This
means that in many small communities
there is no longer a movie house, apart
from the increase in unemployment.
And how many nonprofit organizations
are there keeping theatre alive who have
to pay 10 per cent tax on their losses? Par
too many for the well-being of the performing
arts.
Meanwhile, a pat on the back has been
given the motion picture industry by the
Canadian Cancer Society for all the help
it has received from theatres as a public
service.
The first citation of merit presented by
the society has been awarded theatres for
their help in promoting cancer education,
using educational films and the loan of
theatres for special showings.
Frank H. Brown, the cancer society's
president, said in awarding the citation
that he knew of no other single contribution
more important to the public than that
of the theatres in Canada.
At Toronto Art
Houses
A new one
TORONTO—The art film theatres offered
a wide variety of pictures.
at the Christie Cinema was "A Summer to
Remember," an Astral relea.se, which followed
a run of five W'Ceks on "Water in the
Mouth." The Park Cinema continued a
second week with its dual, "The Virgin
Spring" and "Wild Strawberries." The
Little featured "The Prisoner" and Le Petit
Cinema Pi-ancais had "Crime et Chatiment"
while the bill at the International
consisted of "The Captain's Table " and
"Carry On, Nurse."
HOLLYWOOD—The theme of the 91st
convention of the Society of Motion Picture
an 1 Television Engineers will be "Advances
in Color Motion Pictures and Color Television."
Edward P. Ancona jr., program
chaiiTnan, said the convention will be held
April 29-May 4 in Los Angeles.
VANCOUVER
T con Braverman and wife, parents of Jack
Braverman, office manager at United
Artists, have gone to Buenos Aires to visit
Mrs. Braverman's two sisters whom Jack's
. . mother hasn't seen in 47 years . The Oak
Theatre just outside the local city limits on
Kin'jsway in Burnaby, which has been dark
a year, has been taken over by the Len
John.son company for conversion into a
multipurpo.se meeting hall. Johnson said
he plans to rent it for conventions, stage
and fashion shows and other activities. The
hall will seat around 400. Johnson and his
sons operate the Lougheed Drive-In at
Burnaby in partnership with PPC.
A two-man team from Commonwealth
Film Productions has completed a survey
of the Kelowna fruit-growing area for location
shooting on "Circle of Greed" in April.
Story editor and staff writer Ernie Perrault
and camera director Osmond Borradaile
were impressed with the area around Gallagher's
canyon, Knox and Black mountains
and Canyon creek.
The western division of Famous Players
Canadian under the supervision of Maynard
Joiner walked away with eight of the
top cash prizes in the recently concluded
Parade of Hits contest. Charlie Doctor,
manager of the local Capitol, won the
w^estern division Group 1 first prize of $150
Ackery, manager of the Orpheum,
also an FPC house, will conduct a special
tour via Pan American jet to Hawaii as a
result of his big campaign for "Blue
Hawaii" in cooperation with CKWX radio
station. Two New Westminster PPC managers.
Tommy Thompson and Les Stratton,
and Cliff Denham and Martin Cave, Victoria,
also won cash prizes.
The fifth \'ancouver International Film
Festival Vvfill be held July 23 to August 4.
On the committee is Eric Rosebourne,
Northwest Releasing Co. representative
here ... "A Cold Wind in August" is still
going strong in its third month at the
Studio Theatre, which is managed by Sid
Freedman.
Jack Aceman, real estate developer who
formerly was in the theatre business, is
planning construction of a 400-unit apartment
building, six swimming pools, a 48-
lane bowling alley and retail shops on a 16-
acre site at the Westview Drive-in in North
Vancouver at a cost of over $468,000. Aceman
built and owns the Film Exchange
building here.
Mark Plottel, general manager of Empire-Universal,
was in Vancouver where his
family lives . . . Frank Fisher, president of
the Canadian Picture Pioneers and head of
Odeon Theatres, will be feted at a luncheon
here Pebruai-y 6 by the local Pioneers
branch . Garland, veteran office
manager for IFD, has been seriously ill.
Stan Bailey, who operated theatres in
Camrose, Alta., now lives here . . . Latest
figures show 1,700 35mm houses operating
in Canada, 55 less than on Jan. 1, 1961,
British Columbia had 116 theatres and 43
drive-ins in operation at the end of 1961,
the report showed . Hustler" was
placed on the adult entertainment classification
by the provincial censors . . . Warned
by an anonymous phone caller that there
was a bomb in the house. Tommy Thompson,
manager of the Paramount Theatre
In New Westminster, cleared the house
and had a search made but found nothing.
Rewrite for
settefinB
Nunnally Johnson
HOLLYWOOD—Nunnally Johnson will
rewrite "Something's Got to Give," which
George Cukor will direct as Marilyn Monroe's
final 20th-Pox feature.
Used Theatre Chairs, any quantity
upholstered or veneer
NOEL ANFOUSSE
1204 NOTRE DAME ST., EAST, MONTREAL
Telephone LAfontoine 4-SS43
BUSINESS OPPORTUNITIES
For Hent or Sale: 24 fully equipped
Brunswick lanes, well established operoling
business, choicest location. "LaSalle,"
945 Grcmville Street, Vancouver, B. C.
n 2 yean tor $5 D
D Remittance Enclosed O Send Inroice
THEATRE
STREET ADDRESS
1 y«or for $3 Q 3 years for $7
TOWN ZONE STATE..
NAME
POSITION
BOKOffiCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE February 5. 1962
K-3

.
OTTA\MA
Tfing of Kings" was doing well at the
Nelson, a 20th Century Theatres unit.
The roadshow booking is for six weeks.
The picture opened December 22 . . . For
the Saturday matinee performance of "The
Comancheros" at the Centre downtown.
Manager Prank Gallop had an added
featuie for the juveniles. Pifi the circus
clown.
.
The Famous Players Capitol broke film
policy Monday night (29i for a stage concert
by Giorgio Tozzi, Metropolitan basso
from New York. Manager Bill Cullum reported
a good run with "Blue Hawaii." It
held for a second week The Ottawa
Hadassah was fined
.
$50
.
and costs by
Magistrate Glenn E. Strike on a charge of
conducting a lottery at its bazaar in the
Coliseum. The prize was an automobile.
The defense was that the winner sold her
photograph to the Hadassah, thus making
the bazaar legal.
President J. A. Ouimet of the Canadian
Broadcasting Corp., reported the government
network is holding back the introduction
of color television in Canada because
of the cost and other factors. He said
color TV might not start on CBC until it
got off the ground in the United States . . .
"Taza, Son of Cochise" replaced "Back
Street" at the Saturday afternoon show at
the Elmdale, the change being made by
Manager Ed Leigh.
Gerald Goldsmith composed an original
musical score for U-I's "The Spiral Road."
Trent Opens at Trenton
As Town's Only Theatre
TRENTON, ONT.—The Ti'ent Theatre,
fomierly the Odeon, was reopened by 20th
Century Theatres after being closed for renovations
and refurbishing. "The 34-yearold
movie house never looked better," said
a story in the dally paper.
The Odeon circuit withdrew fi-om Trenton
under arrangements aimed at leaving
communities with only the number of theatres
they can support. Twentieth Century
Theatres closed its own theatre, the Century,
which leaves Ti-enton with one house.
Manager of the Trent is Lyle Evans,
who came fi-om the Grand at Gait, to
which he had been transferred not long
ago from the Centui-y, Kitchener, where he
had served for 16 years.
The Trent was renovated under the direction
of M. L. Axler, theatre operations
manager for the circuit, and John Kurk,
his aide.
First Milestone, Lederer
Vehicle Is Comedy-Drama
HOLLYWOOD—Plans to enter independent
production have been revealed by
Lewis Milestone in partnership with
Charles Lederer. The projected vehicle is
a comedy-drama being scripted by Lederer,
with Milestone to produce and direct.
Milestone recently completed directing
MGM's "Mutiny on the Bounty."
John Lee Mahin will write the sci-eenplay
for "The Dark Angel," Ross Hunter production
for U-I.
CALGARy
Congratulations to Doug Shackleford of
the Paramount, Lethbridge, on winning
first prize in the Pamous Players Big
Parade of Hits contest for the best single
stunt in promoting "Circle in the Sun," a
short dealing with Indians in southern
Alberta. Present in the lobby each night
was an impressive parade of five Indian
chiefs in full dress, plus a fine display of
Indian artifacts.
The Grand Theatre promoted "Twist
Around the Clock" with a twist dance contest
emceed by Dave Scatcherd of CHCT-
TV. Thirty contestants took part in the
Monday-through Priday elimination bouts
for cash prizes of $25, $15 and $5, awarded
Saturday night. A local orchestra, the
Masqueraders, provided the music, and
twist demonstrations were put on by the
Arthur Mui-ray studio. The management of
the Grand said the results were "extremely
gratifying."
Hector Ross and Joe Brager are reopening
the Isis Calgary with the intention of
exhibiting art pictures. Proposed new
name : Pine Arts Theatre ... In the Stampede
City was Don Rosebourne, to conclude
deals for his Vogue and Crest theatres in
Dawson Creek.
Columbia's upcoming "Walk on the Wild
Side" was directed by Edward Dmytryk on
location in the Piench Quarter of New
Orleans.
JOB WANTED
Hours: Unlimited • Week: Full 7 Days
Calls made on the Man Who Buys when he's in his mellowest mood, it makes
your selling very simple: He wants to buy. You want to sell. So you get together
and make a deal. You make many deals as the days go by . . . NOW
is a good time to . . .
JJir. BOXOFFICE . .
to TELL YOUR
STORY
and SELL
YOUR PRODUCT
OR SERVICE
DISPLAY and
CLASSIFIED Advertising
K-4 BOXOFFICE :: Pebioiary 5, 1962

:
.
.A
scot
AOLINES & EXPLOITIPS
ALPHABETICAL
INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
SHORTS RELEASE CHARl
SHORT SUBJECT REVIEWS
REVIEWS OF FEATURES
SHOWMANDISING IDEAS
BOXOfflCt
THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G
Amateur Film
Exhibition Wins
Theatre Many New Friends
Promotion of the theatre as a civic institution
and a site for special events frequently
provides a renewed interest in
motion pictures by none-too-frequent theatregoers.
When the promotion involves
the exhibition of amateur films, produced
by local cinematographers and dealing
with local subject matter, interest is
doubled.
This amateur film festival idea was tried
recently by Manager D. J. Goodman of the
Gaumont Theatre in Wood Green, Middlesex,
England, some seven miles from London,
with amazingly good results. The promotion
was given a 100 per cent rating by
the circuit's regional controller, with a
recommendation for a Showmanship Star.
FILMMAKING CLUBS VIE
The festival, arranged with three local
filmmaking clubs, was set up in the form
of an exhibition, with displays on all
phases of filmmaking and a small theatre,
all located in the theatre foyer and Circle
Lounge. Films made by the various groups
were e.xhibited in the little theatre and a
five-pound prize was offered for the best
amateur film shown.
The filmmakers taking part were the St.
James Film mrit, the Brevis Amatem- Film
imit and Group 14. Most of the members
of the groups are in their teens or early
twenties, Goodman reported.
The week-long exhibition saw large num-
'~
'^^H ! Jl^^ a^^H ^^^P "^
"MKm i^Dw^^& ^^K^^m* ^^^^Bvy^
The mayor of Wood Green, Alderman R. G. Kendall
and the mayoress, are shown being welcomed to the
festival by manager D. J. Goodman, at right.
Presence of the mayor added an official touch to
the promotion which brought much additional publicity
in the press.
bers of people attending the Gaumont,
Goodman said, and it served a dual purpose
in showing the aesthetics and craftsmanship
of amateur filmmaking, and in creating
added interest in the theatre itself.
Exhibits in the foyer and the miniature
theatre were crowded with spectators viewing
displays of filmmaking equipment, both
modern and antique; illustrations of how
amateur film societies go about their work
stills from films completed and under way
scale drawings of various stages in filmmaking,
such as that showing the method
of "lacing film"; displays of projectors and
sound equipment; blowups of oldtime newspaper
advertising from two long-closed
local theatres; film sets, and displays of
scripts.
A good opportunity for promoting
coming attractions was provided with a
special film appreciation stand devoted to
theatrical motion pictures. Pinewood
Studios loaned original artists' sketches and
stills from its feature, "In the Doghouse."
which was scheduled at the Gaumont some
weeks after the festival. Each still had a
short explanatory credit about the picture
posted alongside it.
A 'SPOT-THE-ERROR' BOOTH
Examples of color cartoon sketches used
in making amateur' films were shown, and
one display that attracted particular interest
was a "Spot the Error" booth. In each
of the photographs posted there was a
mistake frequently made by beginning
filmmakers. Viewers were asked to spot
those errors.
Film titling procedures were shown in
another display and one film unit featured
details on the production of a national
award-winning amateur film,
"Pear."
Setting up the festival posed several
problems for Goodman. Permission had to
be secured from the Middlesex County
Council with a detailed plan submitted to
that body. The plan was okayed, but the
council expressed some concern about the
erection of the small theatre in the Circle
Lounge. However, the council decided to
treat the enclosure as a "Theatre Box," and
sent Goodman a letter covering regulations
and okaying the entire project. The
council also granted Goodman permission
to hang a linen bamier on the borough
library promoting the exhibition, and
The Automobile Ass'n cooperated in the amateur
film festival promotion by granting permission to
place signs, as the one above, in strategic locations
throughout the borough. Signs measured 30x17
inches.
another banner was placed on the front of
the Gaumont.
The Wood Greeir borough engineer gave
the Automobile Ass'n pennission to place
temporary signs around the borough pointing
up the festival. The signs read: "Gaumont
Cinema: Amateur Film Festival Exhibition,"
and carried arrows pointing in
the direction of the theatre. Seven of the
30xl7-inch signs were placed on strategic
corners by the automobile club.
An official touch was given the affair
with the mayor of Wood Green participating
in the opening at 3 p.m. on Saturday.
The opening was preceded by mention in
the coming events section of the Town
Crier, a quarterly magazine issued by the
Wood Green council, 5,000 of which were
distributed throughout the area. The local
newspaper, the Herald, gave excellent advance
coverage also.
ATTRACTS WIDE ATTENTION
The festival made the names of the various
film societies known to the public and
it attracted new members for the filmmaking
groups. It gained wide attention
from other film clubs, some from fardistant
points, and it gave the units an
opportunity to work together and become
better acquainted, opening a wider field
for cooperation and a chance for them to
• Continued on next page)
BOXOFFICE Showmandiser Feb. 5, 1962 — 21 — 1

'Bachelor' More Fun,
Says Serta Tie Line
For "Bachelor in Paradise," Foster
Liederbach, manager of the Ben Ali Theatre
in Lexington, Ky.. got a furniture
dealer who handles Serta mattresses to go
in on the promotion. He received a full
window display featuring large blowups of
Bob Hope and Lana Turner, two Serta
mattresses, etc. The barker copy was:
"More Pun Than Wall-to-Wall Serta!
. . . 'Bachelor in Paradise' . . . etc."
The Serta Co. also ran $300 worth of
radio spots ahead of the Ben Ali playdate,
plugging the mattress and the film.
Poster also tied in with two bowling
alleys and obtained space for two large
easels in each center. This got plenty of
attention, as the bowlers received guest
tickets if they bowled a certain score.
Not calling it quits, manager Liederbach
contacted the IGA stores for the "Ten minutes
in Paradise" stunt. He set up a
treasure chest in the theatre lobby, and
the store gave out 10,000 keys with the
winner getting a 10-minute shopping spree.
The arrangement created traffic in the
theatre and the paiticipating stores.
For his showing of "Bachelor in Paradise,"
Gary Rhodehouse at the Elmwood
Theatre conducted an essay contest to determine
the "outstanding bachelor" in
Perm Yan, N.Y. The ten best essays received
two guest tickets to see the film.
Sam Gilman Promotion
The extensive promotion executed recently
at Syracuse, N.Y., on "Bridge to the Sun"
reported in the January 15 issue of Showmandiser
was the work of Sam Gilman, city
manager for Loew's, at which theatre the
film played. Inadvertently, credit for the
promotion was given to S. L. Sorkin, manager
of RKO Keith's.
Tommy Persoll is following fhe footsteps of his
father, Manager Les Persoll of the Pasco Theatre
at Dade City, Fla. Here Tommy is a clown, helping
his father and the Pasco Theatre promote some extra
business for an oldie, 'The Greatest Show on
Eorth." The whole thing was young Persoll's idea
... he even made his own suit and signs, went
around town and gave out free candy to the youngsters
attending the show. We asked Papa Persoll
to send us a clearer print but we guess none was
available. So meet Tommy, a new showman (dim
view).
'Mark' Campaign Begun
With Screening Series
A special campaign was put on for "The
Mark" at the Pai-kway Cinema in the Oakland-Berkeley
area by Detlef Hammann,
manager, and Martin Poster.
Two weeks prior to opening, a series
of
three screenings was held for psychiatrists,
professors of sociology and psychology,
professors of di-ama and humanities
from the University of California and Mills
College, leading citizens, doctors, members
of the PTA and other groups. Special radio
coverage was arranged with local station
KRE. The police department also cooperated
by allowing automobiles to be
parked free in the metered zone of the theatre.
In addition, the Parkway Cinema
budgeted an unusually large newspaper advertising
campaign, utilizing the revised
advertising that Continental Films created
for this picture. The result was the biggest
opening the theatre ever has had to date,
and attendance held up well on weekdays.
"The Mark" headed for an extended long
Manager Goes on Radio
To Sell 'Navarone'
Radio stations in Tiffin, Ohio, declined
to use the interview recordings supplied to
promote "The Guns of Navarone," so Ritz
Theatre Manager Dick Williams made a
"personal appearance" on the station to
talk about the film. He also stenciled the
main sidewalks with copy from "Guns" and
an arrow pointing to the theatre.
Catholic chui-ches in Tiffin assisted when
Williams played "Francis of Assisi" allowing
him to staple 1,500 bulletins with coupons,
on which he received excellent return.
Schools also were dismissed early so that
students could attend the showing.
Pass Deal With Radio
Phil Thorne has come up with a real
Saturday matinee booster. The radio station
in Canandaigua, N. Y., has set up a
15-minute program every Saturday morning
with two local stores as sponsors. The
Playhouse Theatre receives free amiouncements
during this program, giving the title
of the movie and the fact that ten free
passes to see it will be awarded at the
store. The cost to the theatre is ten passes.
Churches Aid 'Assisi'
Two Cortland, N.Y., Catholic chmxhes
gave "Francis of Assisi" a big boost for
Manager Bob Anthony at the State Theatre
by placing window cards on their bulletin
boards and making announcements from
the pulpit and in their Sunday bulletins.
"Konar Is Featured
"Kanal," the Polish-made prize-winning
film about the horror and desolation of
war, was featured at the DeWitt Theatre in
Bayonne, N.J., on a Wednesday and Thursday.
Billed with it was "The Coronation of
Pope John XXIII" and "Festival Days of
the Nations."
$1,000 for Art Students
Art students of San Francisco were invited
to submit paintings on the life and
times of Jesus Christ in a contest in behalf
of "King of Kings." Prizes totaled more
than $1,000.
Film Exhibition . . .
(Continued from preceding page)
tackle ideas and subjects impossible for
individual units.
Local interest was high in the exhibition
A small auditorium, seating eight persons, wos set
up in the lobby, where patrons could view the
amateur films.
of "The Changing Years," a film produced
by the Brevis group, which showed pictures
of Wood Green as it looked in 1619 when
its population numbered 50, and other pictures
showing development of the city to
its present 50,000 population. The film included
drawings of the Chapel of Ease /
opened at Jolly Butcher's Hill in 1844 and ?
another of Chesser's Forge, one of the
earliest buildings in the locality.
The St. James unit showed "Landmark,"
illustrating the planning and building of
the Wood Green Civic Center, and film sets
for "Civil Defense in Action," which the
group is making for the Middlesex County
civil defense organization.
Group 14 exhibited its film "Satanist,"
and others under production.
The result of the festival was tremendous
goodwill for the theatre and a newly stimulated
interest in both amateur film production
and current theatrical features.
Pressbook Teasers
Posted About Town
Here's an inexpensive, but effective, idea
that can be utilized on virtually any picture
in any situation. It was used by Tom
Keating of the Capitol Theatre, Ilion, N.Y.,
on "The Naked Edge."
Keating cut out every teaser ad from
two pressbooks, a total of 42 ads, and
wrote in the playdate and theatre. Using
tack cards, Keating placed the teaser ads
on lamp posts around town, where they
attracted considerable attention.
He also arranged with a local hardware
store to display a flashing red light in its
window with a tie-in sign reading: "When
the Red Light Flashes at the Capitol Theatre.
It's the Last 13 Minutes of 'The
Naked Edge.' When the Red Light Plashes
on the Dashboard of Your Car, It Could
Mean Trouble With Your Battei-y. Check
on Battery Prices Today."
— 22 — BOXOFFICE Showmandiser :: Feb. 5, 1962
•

Summer Festival Proves
Good Promotion Chance
When a summer festival was scheduled in
Ogdensbui-g, N.Y., at the same time that
Manager Dan Jones of the Strand Theatre
had scheduled "Voyage to the Bottom of
the Sea," Jones joined the competition to
promote his attraction.
He promoted a U-Haul trailer from a
local dealer, made an A-board to fit it.
Then, he posted a six-sheet on "Voyage" on
each side of the board with playdate and
theatre copy.
Jones used his small foreign car to pull
the trailer, making the trailer look huge ui
comparison. The trailer was entered in the
festival paiade and was driven all over
town. Jones had his candy girl selling popcorn
from a table under the marquee to the
parade spectators.
Jones also has promoted two nice giveaways
for the Strand. For his Halloween
show last fall he gave away a 1953 model
car and got good newspaper coverage. For
a Saturday afternoon show, he promoted a
n-inch television set to be given away.
Why Not Lay Out Your Own Ad .
First imE.
. Or Change the Copy?
-$1
in'
'Paradise' Ticket Gimmick
Robert L. Howell, Palace at Norwich,
Conn., sent an aide through the downtown
section between 6:30 and 8:30 one evening
during the run of "Bachelor in Pai-adise,"
the aide wearing a dark topcoat with
bachelor button in his lapel. Persons walking
up to him and saying, "Ai-e you the
mystery 'Bachelor in Paradise'?" received
guest tickets.
Polo Sets to 350 Kids
Norman Chasey of the Jewett City,
Coim., State Theatre gave free polo ball
sets to first 350 children attending a recent
Saturday matinee performance.
REEVES THEATRE
starts Sunday May 31st
WE'RE LIARS!!
LAST WEEK WE ANNOUNCED THE 4TH AND FINAL
WEEK OF THE GAYEST HIT IN YEARS . . . BUT YOU
KEPT COjyiING AND LAUGHING AND RA VING.
WE'RE HAPPY...
TO ANNOUNCE THAT YOU AGAIN HAVE FORCED US ^
TO HOLD THIS SPICY, HILARIOUS COMEDY . . .
WE LOVE YOU!!!
WE'RE KEEPING THIS FABULOUS DAME
ISe" 5th WEEK
Theatre-Level Ads [/
Some managers do not hesitate to change the
copy of pressbook layouts to better sell an attraction
to the public; some even revise the
illustrations or create brond new ones. This is
good, as studio and distributor advertising directors
point out, since they freely admit their
general appeal type layouts often will not click
in a specific situation as effectively as individual
copy
will.
TOHAVE HIS OR H«^';|*''„£,ald excess
I
I
WANTED
Reproduced here are revised and original ads
which hove reached Showmondiser during the
last year. Bob Corbitt, publicity-advertising director
for Paramount Gulf Theatres, New
Orleans, felt thot the pressbook material didn't
fully describe the special process in which "September
Storm" was filmed, so he changed it as
shown in the five-column ad at top. The 2-col.
9-inch ad on "Auntie Mame" is the work of Irwin
Mumford, manager of the Reeves Theatre in
Elkin, N.C., for Statesville Theatre Corp.
The 3-col. 6-inch od "We're Liars" comes
from the Springfield, III., Roxy. Expressed in
earthy everyday English, the ad vividly hails o
holdover.
Monoger Camillo of the Tower in Milwaukee
prepared the smaller (2 cols.) ad at bottom left
on "One Plus One." It ron in the Sentinel there,
but the Journal turned it down as too frank!
The "Wanted" type ad was made up by
Gerry Drew, manager of the Hill Theotre in
Monterey, Calif., when he felt the pressbook
material didn't hove the punch he felt "Too
Many Crooks" needed.
ROSMIMD RUSSELL
I
I
I
For Committing Outrageous
Comedy and High Hilarity
•• TERRY THOMAS •
I S'.„ M.,." •T.m Th.„.- „J S|„' M.,j„ .', {,
I ti,.;,,.,i:;zr.':;.'""- ''•' "•^i'r.'Har
.'REWARD
*" tVtMMG OF «rf.llOAR)l6
I
UUGHS
I »'» 6RANP larceny, IndeeiU
DOOlMrCROQKS
I
I-;
s-"---—
I
Extra Screen Goodies-
IM»
WInniii, "MtSCHIEF MAKERS
-UraE »0-PE»ED"_c«lof CartOT
I
NEWS _ WEI ruKma _ fuei cofhi
BOXOFFICE Showmcmdiser Feb. 5, 1962 — 23

—
. . Roller
Downtown First Run Finds Kiddy Show
Is Well Worth While Occasionally
The downtown theatre will find a kiddy
show worth while occasionally, but the
kids must be ready. S. L. Sorkin, manager
of RKO Keith's at Syracuse, N. Y., explains
that by "ready," he means that the
kids haven't had any kiddy show for two
or three months. The shows can be held on
holidays, Saturday mornings or almost
anytime there is no school.
The opportunity of getting something
for nothing is as important with the juveniles
as with the adults. Sorkin managed
to get $500 in prizes from Shoppers Pair,
which has stores in two shopping centers.
The Shoppers Fair was sold on the idea
when Sorkin offered a screen trailer, a
special lobby display (and it was done up
in impressive style) and a sidewalk sign
which announced that Shoppers Fair stores
have a complete discomit toy department.
The screen trailer copy:
This impressive lobby
display, at RKO
Keith's in Syracuse,
N,Y., not only
advertised a
morning 22-cartoon
Kiddy show at the
downtown first run
but a'so helped
sell the store on
donating $500
worth of prizes. The
something-fornothing
comeon is
as important for the
youngsters as it
is for the adults.
The store,
Shoppers
Fair,
operates in two
shopping centers and
features a
discount
POSITIVELY
THE BIGGEST EVER
We Mean . . .
Our Annual
VETERAN'S DAY
KIDDY CARTOON
AND FUN SHOW
On SATURDAY (dote)
One Show Only at 9 a.m.
(Doors open ot 8:30 a.m.)
It's the BIGGEST
toy
department.
Because there will be
CARTOONS 22
With all your favorite chorocters
and
You'll
. . .
have a chance to win
$500 in Prizes
including BICYCLES and other wortderful gifts
Plus . . .
FREE DOOR PRIZES
To Every Boy ond Girl
—all through the courtesy
SHOPPER'S FAIR
3310 Erie Blvd. and 2318 W. Genesee St.
DEW ITT
Westvale Shopping Center
Children only 35c
Adults
50c
BUY YOUR TICKETS TODAY
AND DON'T DISAPPOINT THE KIDDIES!
Small Theatre Big in Oscar Sweepstakes
The Capri Theatre, a small (230-seat)
house in a "quiet" neighborhood of Denver,
conducted a big Oscar promotion in April
1961 soon after it was opened by Ben S.
Jordan, owner, and Paul R. Anderson,
manager.
The Capri's main vehicle was the Capri
Cinema News 'Vol. 1, No. 1, a 17x11 -inch
one sheet affair. The front was given over
to the "Academy Awards Prevue," featuring
an article about the Academy's past
Oscar presentations, and a large cartoon
figure by Kroll. The other side was given
over to two pictures about Capri kiddy
shows, four sponsoring merchant ads and a
current attraction ad by the Capri.
The Capri joined the Denver Academy
Award Sweepstakes, sponsored by station
KBT'V and theatres in the Denver area.
Prizes were 1,000 theatre tickets and an
RCA color television set. The tiebreaker for
the grand prize was an essay in 25 words
or less supporting the selection of the best
picture of the year.
Cafe and Theatres Offer
Million Dollar Night Out
"Million Dollar Night" was advertised by
the Lung Jew restaurant in San Antonio,
Tex., offering an "evening for two ... $5
complete."
"Here's what you each get," the ad read,
"Champagne cocktail . . . Choice of a Cantonese
dinner, Mexican dinner, steak dinner
. . . and a fii-st-nrn show at either the
Aztec Theatre or Majestic Theatre . . . and
Free Parking at the River garage."
It's practical and profitable for an art
theatre whose stock in trade is strictly
adult film fare to cater also to a family
audience!
Newsboy Show Puts
Cinerama' on Page 1
Pictures of youngsters screaming during
the roller coaster ride depicted in "This Is
Cinerama" ireturn showing appeared
i
across the top of the front page of the
Times Herald at Dallas following a special
preview of the Cinerama picture at the
Capri Theatre. The caption was, "Rock
'n' Roll . Coaster Style." Gene
Welch, the Capri manager, reports more
than 1,000 newsboys attended the screening,
who were asked to tell their customers
about the film. The newspaper ran a 70-
inch ad without charge.
The ads emphasized "this is the first
time at new low prices."
A Name the Mystei-y Voice (of Lowell
Thomas) was arranged gratis with radio
station KBOX, which ran for five straight
nights, getting a total of 120 outright plugs
for "This Is Cinerama." Prizes consisted of
75 double invitations to attend the special
screening.
A&P, which operates more than 35 stores
in greater Dallas, came in on one of the biggest
theatre -supermarket promotions ever
carried out there. A&P used "This Is Cinerama"
illustrations in ads for many weeks,
and promoted the tieup also via radio and
cards. More than a million discount coupons
were distributed to A&P customers.
Grant's and Beauty Salon
Host Babysitter Show
The W. T. Grant store and Mr. Albert's
beauty salon paid for a 10 a.m. to 6
p.m., Saturday, December 23, "babysitting
free show for last minute shoppers," held
at the Bar Harbour Theatre In the big
shopping center at Massapequa Pai-k on
Long Island, N.Y. The store and beauty
salon distributed hundreds of circulars, put
up displays all over the shopping center
and at the theatre, and had Santa Claus
arrive by heUcopter to start distributing
the tickets.
Bar Harbour Manager Charles Stokes
also had a Santa Claus on hand at the
theatre. He gave each child a candy cane
supplied by local merchants. Stokes passes
out program calendars with the theatre's
Christmas and New Year's billings.
Price-Change Hour Moved
Up to Boost Matinees
In an effort to boost matinee trade during
long-run engagement of "Flower Drum
Song" at the remodeled New Haven Whalley,
Franklin E. Ferguson, general manager
for Bailey Theatres, advanced the
conventional price-change hour from 5 to
4 p.m.
Under the plan, patrons pay $1 admission
from 1:45 to 4 p.m.. and $1.25 after 4.
Children's prices remain at 50 cents at all
times.
Ferguson, simultaneously, is stressing the
ad-line, "All New—Just for You!" in newspaper
space.
Adds Material on "Ben-Hur'
Joe Giobbi, manager of the Crown, Hartford,
Conn., in addition to using a budget
far above normal for his advertising
schedule on "Ben-Hur." bought material for
street and window displays.
24 BOXOFFICE Showmandiser Feb. 5, 1962

—
.2ath-Fox
Filmgroup
An interpretive anolysis ot loy ond fradeprcss reviews. Running time is m porenthescs. The
plus ond minus signs indicate degree of merit. Listings cover current reviews, updated regularly.
This ticpartment olso serves os an ALPHABETICAL INDEX to feature rcleoses. c is for
CincmoScope; (V VistoVision; s Superscopc; ip Ponavision iR RegolscDpe; tj, Techniramo.
Symbol W denotes BOXOFFICE Blue Ribbon Aword; Q color photography. For listings by
company in the order of rclcosc, see FEATURE CHART.
i^EVIEW DIGEST
AND ALPHABETICAL INDEX
Very Good; Good; - Foir; - Poor; — Very Poor. In the summory
+ + + +
± - +
++ + ++ +
° f^ -Ei >t, E
k.|Z0C|O.SIZO|
i: H +
^ +
ff ± ++ +
± + ++ ++
+ + ++++
++ + ++ +
+ + +
± ± + +
+ +
± + + +
± ± + ±
± + + +
± ± HK
H ++ +
+ ++++++
+ + ++ +
± =t ++ +
+ +
+ ±
7+
M
3+5-
9+
2+3-
1-
S+2-
5+2-
1+
1+
++ + 10+1-
+ ± 9+2-
±. ±
+
± ±
+ + 10+
+ ± 10+1-
4+1-
7+4-
4+1-
+ 7+1-
1+1-
7+6-
1-
+ 6+1-
4+5-
+ 7+1-
+ + 11+
+f ++ U+
+ + 8+2-
tt 3+2-

REVIEW DIGEST
AND ALPHABETICAL INDEX In the summanr +t is rated 2 pluses, — os 2 minuses. H Very Good; + Good; ± Fair; — Poor; = Very Poor.
1

Feature productions by compony in order of releose. Running time is in porenrtieses. © is tor CinemaScope;
(V) VistoVision; |i Superscope; (g) Ponovision; r Re^olscopc; t Techntromo. Symbol O denotes BOXOFFICE
Blue Ribbon Award; O color photography. Letters and combinotions thereof indicate story type—(Complete
key on next page.} For review dotes and Picture Guide page numbers, see REVIEW DIGEST.
^EATURE
CHART
ALLIED ARTISTS | ti
King of the Roarino 20's
(106) Cr 6107
IIhOcI J;iiis£rii. I)l:ule PixU'i.
.lick C;irs(in, Diana Mors.
Mickey Iltwney
Brainwashed (78) D . 610S
dirt Jiir;;ens. Claire nioom
-%\
int
I'

. . . CD
.
.
FEATURE
CHART
The key to letters ond combinotions thereof incfieothig story type: (Ad) Adventure Droma; (Ac) Action
Drama; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Dramo
with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western.
I (—
to
<
0£
LJJ
ca
CO
o
O
0£
LU
CO
20TH-FOX UNITED ARTISTS ^
Battle at Bloody Beach
(SO) ©
-Lets
A. Murphy. 0. Crosby, D. Michaels
©Wild in the Country
(114) ©
Presley, Unge,
D/M..1Z»
T. Weld
E. II,
©Snow White and the Three
Stoooes (107) © C..130
Carol Helss. Stooges
|
©Misty (92) © °°\'^^
David Ladd, Arthur Connell
©Voyase to the Bottom of
the Sea (105) © -...Ad..l33
Walter I'Idgeon. Joan Fontaine,
Barbara Eden. Frankle Avalon
The Silent Call (63) D..119
Roger Mobley, David McLean,
Gall Russell
©Marines. Let's Go (104) © C. .137
David Hedlson, Tom Tryon,
Linda Hutchins
©The Big Gamble (lOO) © D . 134
,
Stephen Boyd, Juliette Oreco.
David Wayne
©Francis of Assisi (105) © D. .132
Dlllman, Bradford Dolores Hart,
Stuart Whitman
©September Storm (90) . Ad . 139
. .
Joanne Dm. Mark Stevens
(35mm release)
.
20,00 Eyes (61) ©. .
Cr. .124
M. Anders. J. Brown
G. Nelson,
©Upstairs and Dovmstairs
(100)
C
Michael Craig. M. Demongeot
^^
The Hustler (134) © ....D .136
p. Newman. P. Laurie, J. Oleason
Seven Women From Hdl
(88) © Ac. 140
Patricia Owens. Denlse Darcel,
Cesar Romero, John Kerr
©Pirates of Tortuoa
(97) © Ad.. 135
Km Scott, LetldaRoman
©The Comancheros (107)
Q OD. .141
J^ Wayne, Stuart Whitman
©The Purple Hills (60) © Ac. 142
Oeie Nftlson, Joanna Bamea,
Kent Taylor
©The Two Ultlt Beaf>
(81) © F/M..143
Brenda Lee, Eddie Alb«rt,
Jane Wyatt, Jimmy Boyd
©The Second Time Around
(99) © C..144
Debbie Reynolds, Steve Forrest,
Andy Griffith, Thelma Rlttef,
Juliet Prowse, Ken Scott
©Bachelor Flat (91) ©..C..201
Terry-Thomas, Tuesday Weld,
lachard Beymer. Celeste Holm
Madison Avenue (94) © ..D..202
Dana Andrews, Eleanor Parker,
Eddie Albert. Jeanne Oain
©Tender Is the Night
(146) © D. .203
Jennifer Jones. Jason Robards jr..
Joan Font;une, Tom Eweil
©Swinoin' Along (S3) © C/M..204
Nooniui and Marshall, Barbara Eden.
Ray (diaries, Roger Williams.
Bobby Vee
The Innocents (99) © D..207
Deborah Kerr. Michael Redgrave
Woman Hunt (60) D..206
Steven Peck, Lisa Lu, Berry
KroL'gtT
. D . . 205
©Satan Never Sleeps
( . ) :c>
William Holden, Clifton Webb,
France Nuyen
Snake Woman (68) Ho. .6112
John .McCjirtJiy, Susan Travers
©Dr. Blood's Coffin (92) Ho.. 6111
Kicion Moore, Hazel Coiirt
©Revolt of the Slaves
(100) © Ab..6117
Rhonda Fleming. Lang Jeffries
©By Love Possessed (116)
Panavision 0..6119
Lan.'v Turner. Efrem Zimbaii^ Jr.
The Last Time I Saw Arcllie
(98) C. .6118
Robert Mitchura, Jack Webb
When the Clock Strikes
(72) My. .6116
James Brown, Merry Anders
The Naked Edge (102) My.. 6120
Gary Cooper. Deborah Kerr
Goodbye Again (120) ...D..6125
Ingiid Bergman, Yves Montand,
Ajithony Perkins
The Cat Burglar (65) Ac .6121
Gre^g Palmer, June Kenney
Teenage Millionaire (84)
(partly in cohir) C/M..6126
Jimmy CHanton, Zaeu Pitts,
Rocky Grazlano
You Have to Run Fast
(71) Ac. 6122
Craig Hill, Halne Edwards
Three on a Spree (83) . . C. .6123
Jack Watling, (Tarole Lesley
tJThe Young Doctors (102) D. .6128
Fredric March. Ben Gazzara.
Ina Balln. Dick Clark
©Exodus (212)
Pana/n 70 D..6129
P. Neirman. E M Saint, S. Mlneo
The Flight That Disappeared
(72) SF..6129
Boy Who Caught a
Crook (72) D..6127
CVaig Hill. Paula Raymond
Town Without Pity (lOS) . .0. .6135
Ivlrk Douglas. CTiristlne Kaulman
Secret of Deep Harbor
(70) Ac .6130
Explosive Generation (90) D..6134
Season of Passion (92) ..D .6133
A. Barter. E. Borgnine, J. Mills
Paris Blues (98) D..6131
Paul Newman, Joanne Woodft-ard
©X-15 (112) ® D..6137
Oiaries Bronson, Brad Deiter
Dead to the World (89) Ac .6202
Rudy Talton, Jana Pearoe
Gun Street (67) W. .6136
James Bro\m, Jean Wllles
©Pocketful of Miracles
(137) CD.. 6204
G. Ford, B. Dafla, H, Langt
Judgment at Nuremberg
(189) D..6206
S. Tracy, B. Lancaster. R. Widmark,
M, IMetrich, M. Ollft, J. Garland
(pre-release)
One. Two. Three (108) ® C ..6208
James Cagney, Florst Buchholz,
Arlene Francis. Pamela Tiffin
Mary Had a Little (79).. C. 6203
Agnes Latjrent. John Bentley
Something Wild (112) D..6210
CirroU Baker, Ralph Meeker
The Happy Thieves (88) . .CD. .6209
Rex Harrison, Rita Haywortb
©Sergeants 3 (112) ® ..0D..6213
Frank Sinatr.T. Dean Martin. S. Davis
jr.. P- Lawford, J. Bishop
Saintly Sinners (78) .
Don Beddoe. Ellen Corby
.
. 6205
Deadly Duo (69) D..6212
Cr.iig Hill. Marcia Henderson
The Children's Hour
(109) D..6211
Audrey Hepburn, Shirley MacL.iinc.
lames Garner
The (^lown and the Kid
(65) D,.6207
John Luirton. Mike McGreevey
UNIVERSAL-INT'L
©Romanoff and Juliet
(112) C..6106
P- Ustinov, Gavin
S. Dee. J.
©Curse of the Werewolf
(91) Ho.. 6115
Clifford I5vans, Yvonne Romaln
The Shadow of the
Cat (79) H0..S116
Raibara Shelley. Andre Morell
©The Last Sunset (112) DD..6117
Rock Hudson, Kirk Douglas,
I>orothy Malone. Joseph Cotton
Trouble in the Sky (76) . .Ac. .6118
Michael Craig, Elizabeth Seal
UOTammy Tell
Me True
(97) CD.. 6119
Sandra Dee. John Gavin
Blast of Silence (77) . D 6120
Allen Raron. Molly McCarthy
©Come September
(112) © C..6121
Rock Hudson. Olna Lollobrigkla,
San©King of Kings ® Bib D..
Jeffrey Hunter. Siobhan .McKenna
©Jumbo M.
Dnrls Day, Stephen Boyd,
Jimmy Durante
©Two Weeks in Another Town..D..
Ivirk Douglas. Bdw. G, Robinson,
(~yd Charlsse, Geo. Hamilton
©Sweet Bird of Youth © D..
Paul Newman. Geraldine Page
©Boys' Night Out © C.
Kim Novak. James Garner, Tony
liaiiilall. Janet Blair
PARAMOUNT
©Escape From Zahrain . . . D. .6115
Viil Brvnner, Madlyn Rtnte
©Hatari! Ad. .6117
-lohn Wayne. Red Buttons
Hell Is for Heroes (. .)
. .D. .6116
Steve McQueen, Bobby Darin
Fess Parker, Bob Newhart
©My Geisha C. .6118
Shirley MacL,aine. Yves .Montand,
Rob't Oimmlngfl. Bdw. G. Roblnwn
©Counterfeit Traitor D . .6113
William Holden, Lllll Palmer
20TH-FOX
©It Happened In Athens © ..Ad..
Javne Mansfield Nlco Mtnardos
©Hemingway's Young Man ©..D..
Paul Newman. Rldiard Beymer,
Stisan Strasberg. Diane Baker
©The I nspector © D .
Stephen Boyd, Dolores Hart
©State Fair © D/M..
P.Lt Boone, Bobby D.uin, Pamela
Tiffin. Ann-Margret, Alice Faye,
Tom Ewell
UNITED ARTISTS
©The Magic Sword (SO) . .Ad .6214
R.isll Rathbnne. Estelle Winwood
Birdman of Alcatraz D..
Burt Lancaster, Karl Maiden
Phaedra D .
Melina Metcourl, Tony Perkins
Point Blank D. .
Siiinev Poiticr. Bobby Darin
©Taras Bulba if) Ad.
Tony Curtis. Yul Bpnner
UNIVERSAL-INT'L
©Cape Fear D.
Gregiiry Peck, Poll> Bergen
The Outsider D.
Tiiny f^irrls. Jas. Franrlsciw
©The Spiral Road (Panav'n) . . D.
Rock Hudson, Burl Ives,
Gena Rowlands
Freud
BIO..
Montgomery Clitt. Susannah York,
Sus,Tn Knhner
©Six Black Horses Ac.
V'ldip Mnrnhy. Joan O'B'len
©That Touch of Mink t?) C.
Cary Grant. Doris Day. Gig Young
WARNER BROS.
©Merrill's Marauders Acl.-^f
niandler. Tv Ilardln
''iThc Music Man fT», M. .
Rol)ert Preston. SJiirley Jones
©Lad. Doo a D .
Peter Breck. Peggy Mcf^ay
BOXOFFICE BookinGuide Feb. 5, 1962

.Claudia
.Gerard
. Cerarfl
.Je.in
I L'Awentura
'
Ferzettl,
D
. 1-31
Dec
. .
Jun
. Jul
. Sep
'
.
;
5105
Mar
Mar
, Apr
. , , Nov
FEATURE
CHART
AIDART
Cold Wind in August,
(SO)
A
D. Aug 61
Liilii AlbrlBlil, Scott .Marlo"e.
HiTM'hfl Hfinardi
BUENA VISTA
UTiie Absent-Minded Professor
(97) C. May 61
Fred .Mac.Miii ray, Nancy Olson,
Keen:ui \\\^u\. Tommy Kirk
OQThe Parent Trao
(123) C.Julei
.Mauri'en O'llara. Ilrian Keith,
©Nikki. Wild Dog of tfre
North (73) Ad.. Jul 61
Jean Cuutu. .Nikki (dog star)
OOGreyfriars Bobby (91) D.. Oct 61
Ixinalcl Crisp. Kay Walsh
©Babes in Toyland
(100) © M.. Dec 61
K.iy Bulter, Tommy Sands,
.\nnette. &1 Wynn
CONTINENTAL
Saturday Night and Sunday
Morning (90) D. Apr 61
."Vlbort Klniuy, Slilrley Ann Field
The Long and the Short and
the Tall (102) D.. Sep 61
Ijjiutenee Harrey. Ulchanl Todl
MISCELLANEOUS
The Pure Hell of St. Trinian's
(94) C. Sep 61
Joyce Qren/cll, Cecil Parker.
(Iforge Cole
The Mai-k (127) © D.. Oct 61
lici.l Sti'lger. Maria ScheU,
smart niillman
OCall Me Genius (105) C. Oct 61
Tony ll;uic'K"k. (Ji'orge Sanders
View From the Bridge, A
(110) D. .Feb 62
Cart)! La\\Tence, Itaf Vallone,
Maureen Stapleton
Ne.er Let Go (. .) D
IVter Sillors, niohard Todd,
Kllz.ihrlh Sollars
CREST FILMS
Code of Silence (75) . .Cr Feb 61
Terry Becker. Ell.-ia Loti
©Pirate and the Slave Girl
(87) re) Ad.. Aug 61
l,f\ llarkcT. (Iielo Alons-o
FILMGROUP
©Atlas (84) VitaScope Spec. May 61
.Miriiat-l Korest, Frank Wolf.
Il.irlioiira Morris
Oeature From the
Haunted Sea (60) HoC..Sep61
-Vtilony ('ait)one. B. .loncs-Mort'Iand
The Devil's Partner (75) Ac Sep 61
FW Nelson, Jean Allison, Bdcar
Riichaain
©The Pirate of the Black
Hawk (75) ® Ad.. Dec 61
Mtjannu Bardot, Gerard Landry
GOVERNOR
Carry On. Nurse (89) C.
K'-nni'th Ciinnor, Shirley Eaton
Carry On. Constable (86) C. Feb 61
FOREIGN
FRANCE
Breathless (891 3- 6-61
Jean-Paul Belmondo, Jean Beberg
Beau S«rge (87) 9-25-61
(UMPO) . Blaln
Crime of M. Lange.
The (78) 11-13-61
(Br-indon} classic)
. . (JeJin Renoir
Frantic (90) 8-28-61
(Tiniwl . .Jeanne Moreau, M, Uunet
Joker. The (86) 10- 2-61
(l,H|'ert) J-P C:issel, A. Aimec
La Eelc (Americaine (100) 1-22-62
ICnnl'l) K. Dhery, C. Bros.set
©Leda (101) 11- 6-61
(Times) . .Madeleine Robinson.
Jean-Paul Belmondo
Les Liaisons Dangereuses
(106) 1- 8-62
I'hilipe, Jeanne
Mnre.iii, Annette Vadim
Night Affair (92) 1-22-62
(Pr.-«idi-nt) .Jean Gabln. Nadja
Tiller. D.jnlelle harrietix
Rules of the Game (104) 4-17-61
(J;iniis) . Jean Renoir
GERMANY
Roses for the Prosecutor
(91) 11-13-61
(American-Metropolitan) . .
W. Glller. Inerld Von Bergen
The Girl of the Moors (87) 9- 4-61
(C4i.?iiio) . Clans Holm. Maria Emo
GREECE
Km Connor, l.wlle Phillips
KINGSLEY-UNION
Risk. The (81) D
.
Oct 61
Tony Krlttmi, I'elL-r Citshtng
LOUIS DE ROCHEMONT
Question 7 (110) D. Apr 61
.Michael C^ynn. M.ir^arcte Jidinin
The Sand Castle (70) ..F.. Sep 61
liiinv iiriil l.riiiric Carducll
PARADE RELEASING ORG.
Ql Bombed Pearl Harbor
(98) Widescope Ac. Dec 61
To^ihiro Mifiine, Y. Natsukl
Then There Were Three
(82) Ac. .Jan 62
.\'.\ ,\iCMl. I'rink Latimore
PATHE-AMERICA
Orhe Deadly Companions
(90) Panavision ... .W, Jul 61
Maureen O'Hara. Brian Keith.
Stove Cochnui. Chill WULs
RCIP
The Devil's Commandment
(71) t) Ho.. Jan 61
Ci.iiina .Marl.i Canalc
Mark of the Devil (73) D.. Jan 61
-M:iri;i Fe'i\. Crox Alvarado
SHOWCORPORATION
Two-way Stretch (87) C. Apr 61
I'eler Sell.rs, Wilfrid llydc White
Double Bunk (92) S.. Nov 61
I:ui Carmlchael. Jiuiette Scott,
SlilTiey James
©Midsummer Night's Dream
(74) F.. Dec 61
(I'liniiets: voices of Old Vic Players)
SUTTON
©Beyond All Limits
(100) D.. May 61
.l.ifk I'alanee. .Maria l-'clh
Never Take Candy From a
Stranger (82) D .
Oct 61
.lean Carter, Felix Aylmer
©Gina (92) Ad.. Nov 61
Simnne Si'.-Tinrel. Ci'oriies Marchal
UNITED PRODUCERS (UPRO)
Black Pit of Dr. M.
(72) Ho. Mar 61
l,':il|ih Rerlrand. Oa.ston Santos
Siege of Sidney Street
(93) Ad. Mar 61
I'eter I'-inald Slnden
Wyrn;anle.
©Nature Girl and the Slaver
(70) Ad..May61
M.irian Michael, Adrian lloven
Jet Storm (91) D. .Sep 61
Klcliard Altenborough. Stanley
Baker. Illaric Cllento, .Mai
Zelterlinc
VALIANT-VITALITE
It Takes a Thief (94). .
, Feb 61
.layne Mnasfleld. Anthony Quayle
Hitler's Executioners
(78) Doc. Jun 61
WOOLNER BROS.
©Flight of th« Lost Balloon
(91) S) Ad. Oct 61
Mala Poiters. Marshall Thomvsoo
LANGUAGE
(145) 6- 5-61
(Janus) . .Monica Vlttl. fiabrlele
1-ea .M.i-ssarl
Man Who Wagged His Tail, The
(91) 10- 9-61
(Cbnt'l) . .Peter Ustinov. Pabllto
Calvo (Span-lang: Eng. titles)
Rocco and His Brothers
(175) 7-17-61
(.\stor)..A. Dolon. A. Glrardot
Two Women (105) .... 6-19-61
(Rmli.i-ssyl Sophia Loren.
Jean-Paul Belmoniln
JAPAN
©Rikisha Man. The (105) 5- 8-61
(Corv) Toshiro Mlfune
Rice (118) 9-18-61
. . 2-27-61
(SI!) . .Vuko .Moshlziikl
Road to Eternity (181)
(Beverly) . .Tatsuya Nakadai
POLAND
Ashes and Diamonds (105) 9- 4-61
(J.anns)..Z. C^•blllski
Eve Wants to Sleep (93) 10- 9-61
(H.irrison) ,. Barbara Lass
Kanal (96) 11- 6-61
fivingsley) . .T. Izewska. T. Janczar
SWEDEN
Devil's Eye. The (90) 12-18-61
(Janus) . .Jarl Kulle. Bibi
, . 9-18-61
.
.
,
Andersson
Secrets of Women (114)
(J.anns) . Eva Dahlbeck. Giinnar
Antigone (93) 9-25-61
(Norma) .. Irene Papas
Bjoinstrand. Maj-Brllt NiLsson
Moussitsa (75) 6- 5-61 U.S.S.R.
(Greek
ITALY
Piclnre^-) Voiiyouklaki Ballad of a Soldier (89) . 61
(Kingsley) .. Vladimir Ivasbov.
. . A.
From a Roman Balcony
Sh.inna Prokhorenko (also Engdubbcd)
(84) 11-27-61
(C(int'l) Sorel. Lea Massari Fate of a Man (100) 8-28-61
Girl With a Suitcase (108) 10-16-61 (UA).. Sergei Bondarchiik
(Ellis) Cardlnale
Summer to Remember, A
La Dolce Vita (175). 4-24-61 (SO) 12-18-61
(Astorl .Marcejlo Mastrolannl,
(Kingsley) . .B. Barkjatov, S.
.Vnita Ekberg. .\noiik ,-\imee
Rondarchuk
BOXOFFICE BookinGuide Feb. 5, 1962
.
Short subject*, ll«t«d by company, in order
of relocse. Running time follows title.
Date is notional release month. Color and
process OS specified. Shorts
COLUMBIA
ASSORTED 4 COMEDY FAVORITES
(Reissues)
5436 Man or Mouse (IS) . 61
6421 Hot Heir (leVj) Sep 61
6431 Caught on the Bounce
(151/2) Oct 61
6432 Pleasure Treasure
(16) Nov 61
6433 Dance. Dunce, Dance
(ISi/a) Dec 61
6422 Parlor, Bedroom and
Wrath (16) Nov 61
6423 Flung by a Fling (16).. Dec 61
6434 The Fire Chaser (16) Jan 62
CANDID MICROPHONE
(Reissues)
.
5555 No. 5, S«r. 2 (11).. Mar 61
5556 No. 6, Ser. 2 (IOV2) 61
6551 No. 1, Scries 3 (11) Sep 61
5552 No. 2. Series 3 (10) Nov 61
6553 No. 3, Scries 3 (lO'/j) Jan 62
COLOR SPECIALS
5502 Rooftops of New York
(10) May 61
COLOR FAVORITES
(Technicolor Reissues)
5613 The Jaywalker (6/2) May 61
5614 Topsy Turkey (0/z) ..Jun 61
5615 Punchy de Leon .
(eVi) Jul 61
6601 Red Riding Hood Rides
Again (7) Sep 61
6602 The Music Fluke (7) Sep 61
6603 Imagination (6I/2) ... Oct 61
6604 The Miner's Daughter
(6I/2) Nov 61
i605 Grape-Nutty (6) Nov 61
6606 The Popcorn Story
(61 '2) Dec 61
6607 Cat-Tastrophy (6) Jain 62
6605 Wonder Gloves (7) Jan 62
FILM NOVELTIES
(Reissues)
5835 Community Sings
No. 1, Ser, 13 (10) Mar 61
5854 Yukon Canada (10) Apr 61
,. .
LOOPY de LOOP
(Color Cartoons)
5707 Fee Fie Foes {ff/z) Jun 61
5708 Zoo Is Company (61/2) Jul-61
6701 Catch Meow (51/2) Sep 61
6702 Kooky Loopy (7) Oct 61
6703 Loopy's Hare-Do (7) .. Dec 61
6704 Bungle Uncle (7) Jan 62
MR. MAGOO REISSUES
(Technicolor)
5756 Magoo's Canine Mutiny
(Both © and standard) ..Apr 61
5757 Capt. Outrageous (7) May 61
5758 Magoo Goes West (6).. Jul 61
6751 Safety Spin (7) Se> 61
6752 Calling Dr. Magoo
(61/2) ((© and standard) Oct. 61
6753 Magoo's Masterpiece (7) Nov 61
6754 Magoo Beats the Heat
(6) (Both

—
hodn
ever
—
5-
XHIBITOR HAS HIS SAY
ABOUT PICTURESi
Big WOWl tor 'Fanny'
WOW! A little slang word that can mean
so much. Congrotu lotions, Warners, for bringinq
us "Fanny"— another best-in-screen-entertainment.
It is superb and should be a must in
your theatre; not for just an ordinary playdate,
but your best. No complaints, no walkouts, ond
even the teenogers were quiet {for a wonder).
Bijou
Theatre,
Morrisville,
Vt.
ALLIED ARTISTS
KENN SPAULDING
Friendly Persuasion (AA, reissue)—Gory Cooper,
Dororhy McGuire, Anthony Perkins. Everyone, but
everyone, loved this fine old film. Made me feel
extra good to see so many pleased patrons. Let's
have more of these good old films reissued. Business
above overage, and during the Christmas rush,
toD. Weather: Very cold nights.—W. K. Riese,
Aurora Theatre, La Ronge, Sask. Pop. 650.
AMERICAN-INTERNATIONAL
Goliath ond the Dragon (AlP)—^Mark Forest, Broderjck
Crawford, Elenoro Ruffo. This was okay. My
potrons seemed to er>joy it on a Fri.-Sat. ctiange.
S. T. Jackson, Jackson Theatre, Flomaton, Ala. Pop.
1,480.
BUENA VISTA
Greyfriars Bobby (BV)—^Donald Crisp, Key Walsh,
Laurence Naismith. Not up to Disney's usual presentation.
Business normal. The acting was superb,
but It was hard to understond the Scotch "brogue."
This one's a sleeper, at least for our dear potronage.
Played Wed. through Sot. Weather: Cloudy.
Albert Aguiar, Lincoln Theatre, Lincoln Calif Poo^'
3,001.
COLUMBIA
Gidget Goes Howaiion (Col)—James Darren, Michael
Callan, Deboroh Walley. Here's a sweet little show
that moves right along, has beautiful color and a
host of fine young actors that oppeoled to the
* o,^"'^K^"'^''l°""^^''*- "° business.
Why??.' Played Sun. Mon. Weather: Nice.— Paul
°'^'° Theatre, St.
2
Leonard N. B. Pop.
"so"^''
'Poro)--Jeffrey
^.ill"";!""
Hunter, Dovid Jonssen,
Stello Stevens. Good picture that did above overage
business Most people considered this better thon
the co-feature. Fox's "Voyage to the Bottom of the
beo. Should do oil right olmost onywhere Ployed
y"- ^Weother: Snow.—Lorry
F^'C'^ffl
Thomos,
Foyette t'i,
Theatre, Foyetteville, W. Va, Pop. 2,000.
Company, The
n»Klf'"''D^ °*i!!" (Poro)—Fred Astoi're,
Debbie Reynolds, Tob Hunter. Good comedy, seemed
to please, had some cold weother and basketball
competition. It didn't die on us, though. Played Sun.,
Mon., Tues. Weother: Cold.—Met Danner, Circle
Theatre, Woynoko, Oklo. Pop. 2,018.
World of Suzie Wong, The (Poro)—William Holden,
Nancy Kwon, Sylvia Syms. The L of D blasted this
one, but the people come out to see it, anywoy.
Real fine. Suzie is beautiful. Hotden is okoy. Color
good. Played it late and still came out.—Don Stott,
Southwind Theotre, Solomons, Md. Pop. 950.
20TH CENTURY-FOX
I feel that Elvis
Snow White and the Three Stooges (20th-Fox)
Stooges, Carol Heiss, Edson Stroll. What o gem of o
picture! The CinemaScope camera captured more
beautiful scenery and color than I sow. We ran
into the worst opposition of the century—the opening
of
parents
on 8-iane
simply
bowling
dumped
oiley
the
and
kids
FREE
at the
BEER.
show
The
and
What they do not realize is that they are playing
left.
right into our honds, because one day these
same kids will be buying adult tickets. Played Sat.,
Sun., Mon. Weather: Fair.—Carl Anderko, Rainbow
Theatre, Castroville, Tex. Pop. t ,500.
Wild in the Country (20th-Fox)—^Elvis Presley, Hope
was miscast
Longe, Tuesday Weld.
in this picture. Did only overage business and he
can do much better with the right material. Played
Sun., Mon., Tues. Weather: Good.—Mel Danner, Circle
Theatre, Woynoko, Okla. Pop. 2,018.
UNITED ARTISTS
Alomo, The (UA)—John Wayne, Laurence Harvey,
Richord Widmork. Played this one over Thanksgiving
holidays to exceptionally good business. If you
can buy this one right, by all means ploy it. Thurs.,
Fri., Sot. Weather: Chilly.— 'Larry Thomas, Fayette
Theotre, Foyetteville, W. Va.
Tunes of Glory (Lopert-UA)—Alec Guinness, John
Mills, Susannah York. Two of the greatest actors of
our time in two great roles—ond in genuine Technicolor
yet. If this hod been American-produced both
stors would have been Academy Award nominees.
But to smalltown exhibitors— leave it alone. Fine
comments from my friends, but they don't even pay
the film express. Business below overage. Weather:
Very cold.— 'L. K. Riese, Auroro Theotre, La Ronge,
Sosk, Pop. 650.
X-15 (UA)—Charles Bronson, David McLean,
Patricia Owens. Great picture for on overage town
like mine. No sex, just a true story and the kids
ate this up. Business good—candy business, poor.
Ployed Thurs., Fn., Sat. Weather: Cold and cleor.
Albert Aguior, Lincoln Theatre, Lincoln, Calif. Pop.
3,001.
UNIVERSAL-INTERNATIONAL
Come September (U-l)—^Rock Hudson, Gino Lollobrigido,
Sandro Dee, Bobby Dorm. Simply delightful.
A moviegoer's dream from stort to finish. Rock
Hudson wos never better. Gino has her best role yet.
Bobby Darin very good in his first movie role. Excellent
musical scoring. Receiving mony fine comments.
It brought many out whom t seen for some
I
time. Give us more of this type, Hollywood. It rates
honorable mention and should be listed os one of the
best pictures of the year when Academy Awards are
honded out. Ployed Sun., Mon. Weather: Rain and
cold.—James Hardy, Shoals Theatre, Shoals, Ind.
Pop. 1,555.
Curse of the Werewolf (U-l) — Clifford Evans,
Oliver Reed, Yvonne Romoine. This was a good horror
picture. Played Thurs., Fri., Sat.—S. T. Jockson,
Jockson Theotre, Flomoton, Ala. Pop. 1,480.
Lost Sunset, The (U-l)—^Rock Hudson, Kirk Douglas,
Dorothy Molone. Above overage western that
did overage business. This seemed to please oil who
come. Excellent color. Sun., Mon., Tues. Weather:
Chilly.—^Lorry Thomas, Fayette Theatre, Foyetteville,
W. Vo. Pop. 2,000,
Marion Theotre,
Marion, S. C.
ARDEN A. RICHARDS
FOREIGN
FEATURE
The House of the
Three Girls
(Das Dreimaederlhaus)
LANGUAGE
REVIEWS
Ratio: Drama With
1.85-1 Music C3
Atlantic Pictures 102 Minutes Rel. Dec. '61
Fine Pix Zoomed His
Holiday Season Take
Christmos week, even though a holiday and
therefore not unexpected was the best week in
18 months. And why shouldn't it be, with pictures
like "Susan Slade" (WB); "Twist Around
the Clock" (Col); and a couple of good oldies
(for Saturday's children and country people)
like "Journey to the Lost City" (AlP), and
"Torzan the Magnificent" (Poro). Even the
week BEFORE Christmas, which is usuolly pretty
low, was among the top-rated weeks with "Blue
Howaii" (Poro) ond "Battle at Bloody Beoch"
(20th-Fox) ond "Kongo" (AlP) on Soturday.
By the woy, pols, don't forget to sell Merchants
Free-Movie Tickets (printed on ordinary
cord-stock) ot five cents each ticket (by the
hundred) to a few alert merchants. The "free"
tickets, given to paying customers by the cooperating
merchants, cost him very little, but
bring bigger crowds into his store ond into your
theatre; therefore, ore a big help to the community.
For the old-timers and those who remember
with affection that popular stage operetta,
"Blossom Time," which toured the U.S. hinterlands
for many years, this German-language
picture, filmed in Vienna in Agfacolor by
ASPA/ERMA, will have great nostalgic appeal.
Music lovers will also be interested in
Ihe film as the life of Franz Schubert and it
could be a change-of-pace lor some art
houses. But, it's a natural for neighborhoods
where German patrons predominate. The
bitter-sweet romance of the great composer
has been handled by director Ernst Marischka
in typical operetta fashion, with sentiment and
schmaltz, interspersed wtih lovely songs.
Although the timid, bespectacled Schubert is
disappointed in love, he plays his immortal
"Ave Maria" at the wedding of his beloved
to the handsome singer who won her from
him. Karlheinz Boehm (currently featured in
MGM's "The Four Horsemen of the Apocalypse"
under the shortened name, Karl Boehm)
does well as Schubert, while Johanna Matz, as
the lovely piano student he fall.5 in love with,
and the matronly Magda Schneider, will be
familiar to patrons of German pictures. Ewald
Balser adds a few touching moments as
Beethoven, who goes deaf while rehearsing
his "Fidelio." Exhibitors should stress the
"Blossom Time" tale to attract extra patronage
Karl Boehm, Johanna Matz, Magda
Schneider. Rudolph Schock. Ewald Balser.
Krzyacy
(The Knights of the
Teutonic Order)
fi Ratio: Historical
2.35-1 Spectacle
(£1 ©
Amerpol 180 Minutes Rel. Ian. '62
Easily qualifying as the most massive display
of spectacle emanating from the postwar
Polish film industry, this Film Polski production
in CinemaScope and Eastman Color, with
English titles, is released in the U.S. via
Amerpol Enterprise Films Corp. Since it's
grimly concerned with the life-and-death
struggle by thousands of knights in the events
leading up to and including the famous Battle
of Grunwald (Tonnenberg) in 1410, when
German knights, disguised as missionaries
conducted a "crusade" to convert the Polish
pagans into Christians, episodes understandably
verge well into the gruesome category
and it's not to be endorsed for fullfamily
viewing. Director Alexander Ford (he
collaborated with Jerzy Stawinski on shooting
script, based on the Henryk Sienkiewicz
novel) has a full, mobile command of photographic
effects, using panoramic dyaliscope
lenses. Urszula Modrzynska and Mieczslaw
Kalenik act out with standard conviction a
story of tragic-starred lovers against the vast
canopy of war-ravaged countryside,
Urszula Modrzynska, Grazyna Staniszewska,
A. Szalawski, H. Borowski, M. Kalenik.
'Victim' for Two Theatres
NEW YORK—Pathe-America's February
release, the British-made "Victim," starring
Dirk Bogarde and Sylvia Syms, will start
a dual American premiere engagement at
the Forum Theatre in Times Square and
the east side Murray Hill Theatre February
5. At the latter, the pictm-e follows
a 13-week loin for Kingsley International's
"A Summer to Remember."
t-
10
BOXOFFICE BookinGuide Feb. 5, 1962

—
—
Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color; c CincmoScope; V Visto Vision; f' Superscepe; (J)
Ponovision; ® Regalscope; ® Techreiromo. For story synopsis on eooh picture, see reverse sid*.
-si;
•mt
Walk on the Wild Side A
Ratio;
1.851
Drama
Columbia (619) 114 Minutes Rel. Feb. '62
Two always-dependable veteran screen personalities,
Barbara Stanwyck and Anne Baxter, plus a vibrant newcomer,
Jane Fonda, and Laurence Harvey and Capucine, in
sure top marquee lure for this powerful and daring drama of
the reamy side of life in the deep south, a la Tennessee
Williams. While the reali::tic bordello backgrounds and generally
sordid atmosphere make it "adult fare," as Columbia's
ads proclaim, Charles K. Feldman's production is strong
entertainment generally, always excepting family audiences.
Tautly directed by Edward liraytryk, from the sensational
novel by Nelson Algren, the film is a fascinating portrait of
life in the honky-tonks of New Orleans in the 1930s, when vice
and corruption held sway. The various characters who defy
conventions use amazingly frank dialog, cruelty and lust are
rampant and the tale has a necessarily tragic ending. But
the acting is outstanding, particularly that of Miss Stanwyck,
as the ruthless, pcssesive owner of a house of assignation.
Miss Baxter, in the picture's most sympathetic role of a lovelorn
Mexican girl, and Miss Fonda, as a trampish youngster
who goes wrong. All three merit Academy Award consideration.
Harvey, as a Texas drifter, is first-rate. Elmer Bernstein
contributes a haunting title song and musical score-
Laurence Harvey, Barbara Stanwyck, Capucine, Anne
Baxter, Jane Fond^. Donald Barry, loanna Moore.
C'_____,__4_ O T
Sergeants 3 t 2.35.1 ^ ©
Ratio: Comedy-Western
United Artists (6213) 112 Minutes ReL Feb. '62
Producer Frank Sinatra and all the members of his wellpublicized
"clan." Dean Martin, Peter Lcrwford, Sammy Davis
jr. and Joey Bishop, have switched the familiar "Gunga Din"
plot to a western setting in order to give tongue-in-cheek portrayals
in this mad-and-merry adventure film. The five stars,
plus the first film appearance of the three younger Crosby
boys, Phillip, Dennis and Lindsay, in non-singing roles, will
guarantee strong grosses generally. Although the romantic
interest is slight and Ruta Lee is too glamorous for the oldwest
setting, Sinatra and Lawford will attract women fans
the males will thoroughly enjoy it anyway. Of the stars,
Davis jr. is a standout and creates genuine sympathy for a
bugle-playing ex-slave who attaches himself to the sergeants
as they track down Indians. Sinatra and Lawford also play
their roles seriously, except for an occasional gleam in their
eyes or a too-clever retort, but director John Sturges has permitted
Martin to take over and clown his way through his
every scene—he is never even slightly believable. While
there is a great deal of slapstick, much of the action is
exciting and the rousing battle scene finale is
a realistic one.
Technicolor-Panavision backgrounds are magnificent.
Howard W. Koch is li.-ted as executive producer,
Frank Sinatra, Dean Martin, Sammy Davis jr., Peter Lawford,
Joey Bisho.), Henry Silva, Hula Lee, Buddy Lester.
,om-
A View From the Bridge A
Ratio: Drama
1.85-1
Continental 110 Minutes Rel. Feb. '62
Eai As a slice of raw meal, dramatically compelling and
,i ; splendidly acted, this picturization of Arthur Miller's Broadway
stage hit, produced by Paul Graetz in Brooklyn locations
and in a French studio, has rarely been equalled. Compared
to the memorable "On the Waterfront" of 1954, this
lacks only Brando's marquee lure, although Maureen Stapleton
and Carol Lawrence are stage luminarie.^; and Raf
Vallone, one of Italy's top film stars, is currently in "El Cid"
and will be familiar to all followers o! foreign imports. This
cannot fail to chalk up long runs in art theatres and (as in
New York) will be a strong entry lor the regular first runs or
the better neighborhoods. The lilm's excessive violence and
olf-beat theme tounching on incest and homosexuality, restricts
it to adults. Strikingly photographed against drab
backgrounds ol the Brooklyn docks and grubby sireets, the
Norman Rosten screenplay has been tautly directed by Sidney
Lumet so that the Italian characters are absolutely
authentic and the spectator seems to feel their innermost
thoughts. Startling as are the story's developments the film
is always in good taste. Vallone is tremendously moving and
lorceful as the tortured longshoreman with an unnatural regard
lor his niece.
Raf Vallone, Maureen Stapleton, Morris Carnovsky, Carol
Lawrence, Jean Sorel, Raymond Pellegrin.
Make Mine a Double F Ratio:
1.85-1
Comedy
Ellis Films 86 Minutes Rel. Feb. '62
Great good iun here, very much in the time-honored tradition
ol rousing boxollice successes Irom across the seas.
This comedy teams some of the londly remembered faces of
the Peter Rogers "Carry On" series with a most engaging
young man, Brian Rix, in some mad carryings-on against
the otherwise grim background of World War II. The basic
premise—a poor excuse for a soldier is pressed into urgent
top-secret assignment, only to prove flamboyantly heroic
,usin has been employed to varying degrees of success since the
.,1^ late hostilities, but rarely with such consummate skill. Rix
brings a bounce, on ebulliency relreshing to behold in a
dual role, while Liz Eraser, best-recalled Irom the Peter
Sellers' romp, "Two-Way Stretch," and Leslie Phillips, the
woman-conscious chap of the Rogers series, bring up spirited
featured support. Cecil Parker, William Hartnell, Hattie
Jacques and other competent talents irom the British comedygeared
studios are also very much present and contributing
significantly to the hilarious pace. The John Chapman
screenplay has been accorded superb effects by producer
David Henley and director Darcy Conyers.
Brian Rix, Cecil Parker, William Hartnell, Leslie Phillips.
John Welsh, Liz Fraser, Hattie Jacques.
Deadly Duo
United Artists (6212)
F
Ratio:
1.85-1
Drama
69 Minutes Rel. Feb. '62
One of the better programmers in the long series being
produced by Robert E. Kent for UA release, this has an
interest-holding murder plot, based on a novel by Richard
Jessup, and three players familiar to devotees of action films
or TV. Morcia Henderson, who plays the contrasting roles of
twin sisters, one a sweet brunette, the other a scheming
blonde, was featured in "Naked Alibi" and in the "Dear
Phoebe" TV series; the capable and personable Craig Hill
has been in many minor pictures and Robert Lowery, former
lead in action programmers, has added weight and a
mustache but does well as a suave villain. Another asset is
the Acapulco backgrounds, with brief shots of the diving
boys. It all adds up to good supporting fare, the only purpose
for which it v/-as made. Opening with an explosive shot of a
crashing racing car, the story gets right down to business
as a down-on-his luck lawyer is hired by a wealthy woman
io "buy" her grandson from the daughter-in-law she disapproves
of. This leads to an attempted murder, a bit of
suspense and even a dash of romance, but director Reginald
LeBorg has tied together all the loose ends for a too-sudden
happy ending. Produced by Harvard Film Corp.
Craig HilL Marcia Henderson, Robert Lowery, Dayton Lummis,
Irene Tedrow, Carlos Romero, David Renard, Peter Oliphant.
tick-
?,000,
^N
Some Like It Cool A Ratio:
1.85-1
Novelty
©
Janus Films 61 Minutes Rel. Feb. '62
Strictly novelty entertainment—from lade-in to fade-out
this can anticipate absorbed interest in situations virith
patronage known to like the off-beat attraction. As far as
booking the feature into the regular-run houses, however,
the film buyer should be fully aware of local prudery, since
the verbal opposition may well be long and loud. The undraped
human form is the prime subject, with the cameras
dwelling at length at world-famous nudist colonies, although
producer Adrienne Fancey and director-writer Michael
Winner do manage to convey a semblance of dramatic
continuity in a girl's initial opposition to casting aside
modesty in the sunshine only to be eventually lured over
to the other side of the long-standing argument. Acting demands,
as such, are rather light, the thespians in the main
seemingly aware of the very novel premise put forth in
Winner's shooting script. Miss Thalia Vickers is the leading
lemme and a "looker." Eastman Color captures the general
atmosphere of the nudist camps rather enticingly, and there's
a suitable accompanying musical score by Jackie Brown and
Cy Payne. Boxoffice performance probably will compare
favorably to like attractions in the past.
Thalia Vickers, Julie Wilson, Mark Roland, Douglas Muir.
Ttie revi«w9 on theae pages may be filed for future reference in any of ttie follovring woys: (1) Id any standord three-ring
loose-leaf binder; (2) indtyiducity, by company, in any iton dard 3xS card index file; or (3) in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. The latter. Including a year's supply of booking and doily business record sheets,
may be obtained from Associated PubNcotions, 825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid.
2602 BOXOFFICE BookinGuide :: Feb. 5. 1962 2601

. . Misguided
. . Some
but
FEATURE REVIEWS
Story Synopsis; Exploits; Adiines for Newspapers and Programs
THE STORY: "A View From the Bridge" (Confl)
Raf Vallone, a rugged Italian longshoreman on the Brooklyn
waterfront, has brought up his motherless niece, Carol
Lawrence, with the help of his devoted wife, Maureen ^ong,
Stapleton. Vallone is overly protective of the 18-year-old °^^^'
Carol and, when his wife's two cousins, Jean Sorel and Raymond
Pellegrin, arrive illegally from Italy, he becomes jealous
of the younger Sorel's attentions to the girl. All fhree men
now work on the docks and despite Vallone's warnings, Carol
and Sorel talk of marriage. The enraged Vallone first
ridicules the boy in front of Carol and then secretly informs
the authorities that Sorel and Pellegrin are illegal immigrants.
Although both are arrested, Pellegrin is released on bail and
Sorel wins citizenship by marrying Carol. On the day of the
wedding, Pellegrin beats and kills the humiliated Vallone
EXPLOITIPS:
Arthur Miller's tame as playwright of "Death of a Salesman,"
"All My Sons, ' etc., is greater than the players. He is
also noted as former husband of Marilyn Monroe and author
of her "The Misfits." Carol Lawrence is currently starring on
Broadway in "Subways Are for Sleeping" and Raf Vallone
is one of Italy's top film stars.
CATCHLINES:
A Startling Tale of Violence on the Brooklyn Waterfront . . .
Arthur Miller's Stage Hit Vividly Brought to the Screen,
Actually Filmed Where It Took Place—on the Brooklyn
Docks and Streets.
THE STORY: "Make Mine a Double" (Ellis Films)
During World War II a buzz bomb drops, explodes, on a
farm in England. Wing Commander Brian Rix decides to
go to enemy-occupied France to investigate the new weapon.
He suggests that the War Office send an exact "double"
of him to North Africa to divert German intelligence from his
own presence on the Continent. A "double" (Rix in dual
role here) is found—he's a washhouse orderly. After vigorous
training, he is finally ready for the stint. But on the night
of the mission, orders are mixed, and the real Rix finds himself
in North Africa, and the "double" is sent to France.
The "double" hides in what he thinks is a cubby-hole;
actually, it's the inside of a buzz bomb. Pulling wires and .less
knobs, the "double" lands in an English field, is feted, 5°t.
"
given a knighthood. Deciding the attention is most welcome,
the "double" continues the pretense for remainder of the war.
Now an air marshal, the "double" prepares to march in the
London Victbry Parade. He's also thinking of ways and
means of escaping matrimony with singer Liz Eraser. In
a washroom, he comes upon the real Rix, hastily changes
clothes. The real Rix goes off, resplendent in uniform, while
the "double" happily resumes washroom duties
EXPLOITIPS:
Stress comedy values here. Get the most "look-alike" twins
—and even triplets!—on stage for opening night contest
CATCHLINES:
Rollicking Fun .
Misses! And Missiles!
THE STORY: "Some Like It Cool" (Janus)
Thalia Vickers likes to sunbathe on a lonely beach near
her home, but after an. embarrassing encounter with an
American tourist, she's persuaded by naturist friend Julie
Wilson and others to join their club, despite strong disapproval
of her fiance Mark Roland. She likes the practice of
swimming and sunbathing at the camp, and hopes to get
Roland to join 'her after they're married. The American
tourist puts up at a hotel owned by Thalia's parents and is
invited to Thalia's wedding. There he meets one of Thalia's
friends and is invited to visit the club. With careful misdirection,
Thalia gets Roland to head for the club during
the last week of their honeymoon; Roland is converted to
naturism. Later, Thalia's parents, su-re their daughter has
been led into a den of iniquity, visit, only to be persuaded
their fears are unfounded. Peppery old Col. Douglas Muir,
owner of a prominent country club, decides to give up
his place because of competition from the naturist camp.
The American tourist
on—as a naturist!
decides to buy Muir's house and stay
EXPLOITIPS:
Activity should be determined on local acceptance of jis,
nudi.-^m. This was filmed with cooperation of the British e Tk
Sun-Bathing Ass'n, Thames Sun Club, Bristol Solorians Sun "* *
Club, Minerva Sun Club and South Devon Naturist Hotel
CATCHLINES:
You May Like It Hot—But .
Like It Cool.
THE STORY:
"Walk on the Wild Side" (Col)
In the 1930s, Laurence Harvey, a Texas farmer thumbing
his way to New Orleans to seek his form'er girl friend,
'°)'~"
Capucine, picks up Jane Fonda, a trampish youngster. En
IQ
route, they slop at a roadside cafe run by Anne Baxter and
the latter offers him a job after Jane gets jealous and steals
some jewelry. Through an ad in the newspaper, Harvey gets
word of Capucine's present life as an occupant in Barbara
Stanwyck's plush bordello. When Harvey tries to persuade
Capucine to come back to him and get married, Barbara
uses her influence to have Jane, now also in Barbara's bordello,
testify that she was transported across the state line
for "immoral purposes." Harvey is beaten up by Barbara's
henchmen and, when Capucine goes back to him, she is
killed in a melee between the police and the bordello owner.
EXPLOITIPS:
Play up the star cast, particularly Barbara Stan-wyck, who
has been the star of last season's weekly drama series on TV
since her last film, "Forty Guns," nearly five years ago;
Laurence Harvey, currently in "Summer and Smoke," and
Anne Baxter. Mention that Jane Fonda is Henry's talented
daughter. Bookstores will cooperate with window displays
of Nelson Algren's novel.
CATCHLINES:
A Side of Life You Never Expected to See on the Screen
... A Startling Portrait of the Notorious Garden District of
New Orleans in the 1930s.
THE STORY: "Sergeants 3" (UA)
Frank Sinatra, Dean Martin and Peter Lawford ore inseparable
U. S. Army sergeants in Indian territory in 1870.
During a bar-room brawl, a recently-freed slave, Sammy
Davis jr., attaches himself to them and, after they are ordered
to track a tribe of fanatical Indians to their mountain hideout,
the little Negro follows them. Meanwhile, Lawford plans to
leave the Army when his enlistment is up to marry Ruta Lee.
The Indian track-down will be his last assignment but Sinatra
and Martin trick him into signing a re-enlistment paper. At
the Indians' cave hideout, Martin is captured and tortured
but, when Sinatra, Lawford and Davis come to his rescue,
jndy the four of them manage to outwit the Indians. As the U. S.
r: Cc Cavalry is riding toward the Indian cave, with 1,000 warriors
"'"'"
ready to ambush them, Davis manages to blow his bugle
warning them off. The sergeants are decorcrted for bravery
and, as Lawford rides away to meet Ruta, Sinatra, with the
re-enlistment paper, tells the Army he is a deserter.
EXPLOITIPS:
Base the entire selling campaign on Sinatra and the four
members of his famous "clan," with stress on Lawford to
attract the ladies and Davis jr. to pull in the teenage record
fans and followers of his nightclub appearances.
CATCHLINES:
It's the Maddest and Merriest Ring-a-Ding Western Ever
Filmed . . . Frank, Dean, Peter and Sammy Fight the Wild
Indians and Never Get Hit by Arrows.
int^ed
' *''
THE STORY:
"Deadly Duo" (UA)
When a wealthy playboy is killed in a racing cor crash,
his mother, Irene Tedrow, hires Craig Hill, a young lawyer,
to contact the widow in Acapulco and pay her $500,000 to
give up her little son so the grandmother can raise him in
luxury. Hill meets the young widow, Marcia Henderson, who
refuses to give up the boy even though her mercenary twin
sister, (also played by Marcia) and the latter's husband,
Robert Lowery, are anxious for the money and conceive a
plot to kill the mother and thus get a fortune. Meanwhile,
Hill has taken a liking to Marcia but he is fooled when the
sister dons a dark v/ig and agrees to sign away the boy.
Lowery plans that the young mother will have an automobile
"
"accident the Acapulco police learn of the plot in time.
The plotters are arrested. Miss Tedrow finally meets her
daughter-in-law and agrees to let her keep her son while
Hill gets a promise of future happiness with the mother.
EXPLOITIPS:
Use contrasting photos of Marcia Henderson, as a sympathetic-looking
brunette and as a hard-faced blonde, to tie in
with the title. A contest, with free tickets for twins, one
blonde, the other brunette, will get attention.
CATCHLINES:
A Double-Identity Double Cross . . . Beautiful Look-Alikes,
One Evil, the Other Sympathetic, in a Fight to Win the
Custody of a Small Boy.
BOXOFFICE BookinGujde Feb. 5, 1962

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