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THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
DONALD M. MERSEREAU, Assoccote
Publisher & General Monoger
JESSE SHLYEN. .. .Monoging Editor
HUGH FRAZE Field Editor
AL STEEN Eostern Editor
I. L. THATCHER. .Equipment Editor
MORRIS SCHLOZMAN Business Mgr.
Publication Offices: 825 Van Bnint Blvd.
Kansas City 24, Mo. Jesse Slilyen, Managing
Editor: Morris Sohlozman. Business
M.uiager; Hugh Fraze, Kield Editor; I. L.
Tliatctier, Editor Tlie Modern Ttieatre
Section. Teleplione Cllestnut 1-7777.
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M. Mersereau. Associate rubllsher &
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JULY
Vol. 81
2, 196 2
No. 11
COMPOS ALL-INDUSTRY MEET
APPROVAL of the suggestion by Eugene
Picker that the Council of Motion Picture
Organizations hold an all-industry meeting for
the purpose "of further cementing industry relations
and improving the industry's image with
the public" was very much in order. In fact,
it has been long overdue. Bringing together
large and small exhibitors from all parts of
the country, as well as representatives of the
production and distribution companies, as was
proposed, can serve to develop a cohesive plan
to have great effect, both inside and outside
the
industry.
COMPO ha.s been devoting much of its attention
during the past several years to fighting
censorship, which certainly is in both the
industry's and the public's interest. It also has
done a fine job of implementing area saturation
bookings, known as the Marcus plan, which resulted
in setting a pattern that ser\'ed to stimulate
theatre attendance. It is being carried out in
varying degrees from time to time, as the need
seems indicated. But, by and large, a continuing
business-building and goodwill developing program
is lacking.
This is not to say, that exhibitors, themselves,
in their own communities are not doing a job
in this direction. But this is not an overall program
being carried out by the industry at large.
Moreover, there is much to be desired in the
direction of improving the relationships between
exhibitors and producer-distributors. Each element
has been working more or less independently
of the other, whereas the need is for teamwork.
And that goes also for external activities.
There's a lack of unified effort; and too
"emer-
much of getting together only when an
gency" arises, as a consequence of which the
industry often finds itself unprepared to properly
cope with the situation. Parenthetically, it
is heartening to observe the strength and force
that the collective industry can muster when it
does get together. It is, therefore, a pity that
this power is not fully developed under a permanent
and continuing plan.
That's where COMPO should fit in. But its
so doing must be made possible by the wholehearted
participation of all of the industry's
key elements. This often has been talked about,
but it has remained in the talking stage. The
meeting now proposed can be called an "emergency"
move. For the industry's public image
has been allowed to be despoiled, in one way
or other; and there's no planned and organized
program to improve it by the collective industry.
The need now is quite apparent.
COMPO, by virtue of its bylaws, has shied
clear of having anything to do with trade practices.
But it may be difficult to avoid them
altogether, for some of the causes of poor intraindustry
relations stem from some of its trade
practices, improvement of which also can make
for better public relations. We refer to the excess
of multiple day-and-date showings of pictures
in key cities, triple-feature policies, ridiculous
clearance patterns, fast-buck practices and
related factors that have caused a deterioration
of the industry's status in
thus adversely affecting attendance.
the eyes of the public,
It will be no simple or easy task to rewin
lost public favor. Nor can it be done on a oneshot
basis. What is required is a long-range plan,
to be gotten under way as rapidly as possible
and then to be given continuity of attention
and action. Hence, we urge that the all-industry
meeting planned to be held sometime in September,
be moved up at least a month. Thus, it
could be implemented at the beginning of the
fall season to greatly benefit that period and
give a good start to carrying on through the
months ahead.
• *
A Token of
Confidence
The resignation of Norman Wasser as assistant
vice-president in charge of national
sales for the Pepsi-Cola Co. to become director
of marketing for National General Corp. is
more than just a news story about a man resigning
one post to assume another. It reflects
a young (36) executive's faith and confidence
in the future of motion picture exhibition.
Starting as a salesman with the Pepsi company
12 years ago, Mr. Wasser had a meteoric
rise to an important executive sales position. His
future with this giant company was unlimited.
So why did he leave, over the objections of the
Pepsi toppers?
His reasons are interesting. He was close to
exhibition through the many conventions and
other theatre activities in which he participated,
as well as in his regular contacts with theatre
executives around the country. He got a taste
of theatre business and liked it, and formulated
some promotion ideas that clicked for his theatre
customers.
Mr. Wasser says he sees a great resurgence
in exhibition, a return to the theatregoing habit.
This whetted his interest in taking part in its
further development, which, he says, will require
a "new breed" and new showmanship and
new blood. As director of marketing for National
General, he will be able to put his ideas
to work. We have a strong feeling that Mr. Wasser's
confidence in the future of the theatre
will be borne out.
iji^ /6%£uLiiyt^

SKOURAS RESIGNS AS PRESIDENT
OF 20TH-FOX EFFECTIVE SEPT. 30
Continues As Director cmd
On Executive Committee;
Successor Is Sought
NEW YORK—Tlie long-rumored resignation
of Spyros P. Skoui-as as president of
20th Century-Pox became a fact Tuesday,
June 26, when he informed the boai'd of
directors that he desii-ed to retire from the
presideiicy for reasons of health. His successor
will be selected by a committee to
be appointed by the boai-d. Skouras will be
a member of the committee.
The retirement will become effective on
September 30 and Skouras has agreed to
continue to serve as president until that
date. However, he may step down sooner
if a successor is selected eai'lier. When he
steps do\TO as president, a new position
will be offered to him, the board announced.
Skouias has been president since 1942. His
employment contract expires at the end of
1963.
MICHEL ALSO TO LEAVE
It was reported that William C. Michel
would leave the compaiiy within three
months, and that Colby M. Chester and
Earl B. Puckett, board members, had
resigned.
It was pointed out following the directors
meeting that even after his retirement,
Skouras would continue to serve the
company actively in all aspects of its business
as requested. He will remain as a director,
member of the executive committee
and, according to a statement by the directors,
he will discharge such other responsibilities
as the board may confer on
him in the interest of the company.
Skouras' successor has been the subject
of considerable conjecture. A name prominently
mentioned has been that of James
T. Aubrey jr., president of the Columbia
Broadcasting System television network. It
is reported that the post was offered to
him, or at least a feeler went out to him,
about a year ago. but he elected to remain
in television. Whether new overtures had
been made to him was not known.
OTHER POSSIBLE NAMES
It also has been reported that Darryl
Zanuck had been under consideration, but
people close to the foimer 20th-Fox studio
chief have indicated that he preferred to
stay in production. Joseph Moskowitz,
vice-president, also is a name that looms
as a possibility, as well as Peter G.
Levathes, executive vice-president in
chaige of operations, and Donald Henderson,
secretary-treasurer of the company.
The fact Uiat Skouras will remain at the
helm until the end of September was regarded
by some observers as meaning that
the board was in no hun-y to install a new
president, preferring to comb the field
carefully, unless, of course, the directors
have picked their man and wUl hold off on
the announcement.
Sko-uas recently was released from St.
Lukes Hospital where he underwent
sm-gery.
Court OK's Product Splits
If Distributors Agree
Inquiry Is Scheduled
On Consent Decrees
WASHINGTON—As pait of the Reuse
hearings on cui-rent antitrust problems to
be held July 11, 12, 18 and 19 an inquiry
wUl be made into consent decrees on their
usefulness and problems. First witnesses
scheduled are Lee Loevinger, antitrust
chief, and Paul Rand Dixon, Federal Trade
Commission head.
Chairman Emanuel Celler (D., N.Y.) said
consideration would be given to a pending
bUl for grantiiog temporai-y injunctions in
merger cases. Other matters that would
be taken up will be the problems of consent
decrees, "ways of streamlining the handling
of antitrust cases by use of existing
procedures to ascertain the facts which ai'e
not in controversy, to naiTow the issues,
and to simplify and shorten the proof at
trial, either by partial judgment, or otherwise,"
and "problems in obtaining reliable
economic and statistical infoiTnation."
High Court Rejects Review
Of Main Line Dispute
WASHINGTON—The Supreme Court
June 25 refused to review lower court
decisions, holding that Main Line Theatres
and 309 Drive-In Corp. had settled thenantitrust
complaints against the major
film distributors when they agreed to accept
cash settlements.
The settlement had covered only the
triple damage claims but not then- legal
opposition to the availabUities they challenged,
the exhibitors aven-ed. The majore
said all phases of the cases had been
settled, the lower courts agreed, and Supreme
Court refusal to review permits the
lower court decisions to stand.
Francis Carroll Dead; Was
20th-Fox Sales Executive
NEW YORK—A high requiem mass was
When 20th-Fox took over the
held Thursday i28i for Francis X. Carroll,
assistant to Glenn Norris, 20th Centm-y-
Fox general sales manager, who died in
New Rochelle Hospital. He had been associated
with the company since 1941 and
was regarded as a foremost sales analyst.
He also had served as assistant to Andrew
W. Smith, the late Alex Harrison and the
late Al Lichtman.
Carroll started in the film business with
Grand National Pictures and, when that
company was dissolved, he joined Educational
Films.
distribution of Educational short subjects,
he became its contract representative.
NEW YORK—An important ruling for
exhibitors in product-split situations has
been issued by the U.S. District Court for
the Southern District of New York, which
has given a clear-cut approval of splits if
the distributors know of the split and
acquiesce to it. The ruling came following
the successful efforts of National General
Corp. to build a drive-in theatre in San
Jose, Calif.
At the hearings, a representative of the
Dept. of Justice stated that product splits
were legal
as long as the distributors were
aware of them and agreed. The coui-t now
has affirmed that opinion.
According to Herman M. Levy, general
counsel for Theatre Owners of America,
these two positions by the district court
and the Justice Depai-tment, were a green
light to exhibitors and distributors who
sincerely wanted to eliminate the "ravages
of competitive bidding."
"The statements relieve anxiety and disp>el
doubt," Levy wrote in an analysis of
the case. "Nor will exhibitors, nor distributors
be able to hide behind a concern
about the validity of 'splits of product'
under the circumstances outlined."
At the hearing on the application by
National General (formerly National Theatres!
to buUd the San Jose drive-in, independent
theatre owners objected on the
grounds that it would "unduly restrain
competition." The court okayed the p>etition
on certain conditions and declared:
"... concededly, any arrangement whereby
exhibitors agree with each other that
they wUl not compete in the buying of the
product cannot be countenanced; although
it is equally clear that splits of product
with the consent of both distributors and
exhibitors are proper."
The court then added:
"There is no doubt that a split of product
was effected in San Jose from about 1957
until the latter part of 1960. Its legality
turns on whether the distributors affected
knew of the exhibition arrangements and
acquiesced therein."
In granting National's application, the
coui-t made certain conditions as follows:
"... National should not play the day
and date drive-in nans of those pictures
which it plays in either of its conventional
theatres in downtown San Jose. This provision
would preclude any 'averaging off
of its drive-in bids and with its downtown
bids, and should tend to preserve the competitive
climate the decree was designed to
safeguard. National may, after 15 months
of operation, move to eliminate the restriction
upon a showing that it is prejudicial
or unnecessary."
BOXOFFICE July 2, 1962

Vogel Praises Brando
For 'Mutiny' Acting
NEW YORK—Joseph R. Vogel. president
of MGM, defended Marlon Brando, star of
the forthcoming "Mutiny on the Bounty."
and said that the published stories attributing
to him the blame for the picture's
high production cost were "gravely unfair."
"Actually a combination of circumstances
including a delay in completion and
delivei-y of our specially built ship, which
forced reaiTangement of the shooting
schedule, a break-out of a fire on the ship
on its way to Tahiti, tropical storms and
otherwise unfavorable weather, clashes of
temperament among director, producer,
writer and principal players, illness and
death among the cast, particularly the illness
and resignation of the original director,
and other problems which not infrequently
arise on a location far-distant
from the full facilities of a Hollywood
studio, contributed to the final cost beyond
the amount budgeted for the picture. While
one or more of these problems may be expected
to arise in the coui-se of producing
a picture of such unprecedented size and
scope, 'Mutiny on the Bounty' was plagued
by all of them," Vogel said.
"I give credit to all those concerned with
the production for their contributions to its
excellence, especially Marlon Brando, who
performed throughout the entire production
in a professional manner and to the
full limit of his capabilities, resulting, in
my judgment, in the finest portrayal of his
brilliant career." he pointed out.
"Mutiny on the Bounty," after a brief
re-shooting of two sequences at the studio
in August, will open in New York and Los
Angeles in November.
TOA Head Deplores News
About Player Disputes
NEW YORK — The recent
newspaper
and magazine stories headlining disputes
between actors, actresses and film companies
has been deplored as "bad industry
public relations" by John H. Stembler.
president of Theatre Owners of America.
He called upon production and distribution
to use its good judgment and best restraint
to avoid similar incidents in the
future.
"I fully appreciate that news involving
such personalities as Elizabeth Taylor.
Marilyn Monroe, Dean Martin and Marlon
Brando, among others, is of great public
interest. But there should be some way of
keeping these arguments within the industry
family. The net result of recent articles
has been to create in the public's mind an
image of Hollywood chaos and of stars
dictating our business. No matter what the
merits of the arguments, by any of the
parties concerned, such publicity does the
industry no good." Stembler said.
"We have enough serious problems with
censorship threats and product shoi-tages,
without compounding them with poor public
relations." He added that while he applauded
the full-page newspaper ad recently
taken by one of the major companies
to call public attention to the wholesomeness
of its forthcoming film, he was distressed
to see that ad make comparisons
with some of the recent publicized star vs.
film company pi-oblems.
Astor Takes Full Control
Of Rathe -America Co.
NEW YORK — Acquisition of Pathe-
America DLstributing Co. by Astor Pictures
was aiinounced fonnally here Tuesday,
June 26. after several months of negotiations.
George F. Foley, president of Astor,
said that Pathe-America, fonnerly a subsidiary
of Pathe Laboratories and America
Corp.. would become a wholly owned subsidiary
of Astor.
The deal will give Astor 18 releases, both
cm-rent and forthcoming, and all distribution
facilities of Pathe-America, which will
include Sutton Pictures Coi-p.. and that
company's film library. Budd Rogers,
foiTuer president of Pathe-America, will be
retained as a consultant to the company,
as well as certain other personnel and sales
offices of P-A.
At a meeting with the tradepress, Foley
said that the acquisition of Pathe-America
was the fii-st of other amalgamations under
consideration, pointing out that consolidations
of independent companies were
necessary in order to hold down distribution
costs. "After all." he said, "it was
through mergers that the industry grew."
Foley declined to identify the one or more
other companies which eventually might be
brought into the Astor fold.
Foley said that Astor would increase and
realign its national distribution operations
to ensure greater efficiency in amassing a
maximum number of playdates for its
product, combining both franchise operations
and its own branch offices.
L. Douglas Netter jr., executive vicepresident,
said the better franchise holders
now serving the company would be retained.
Fii-st steps in the new setup were
the acquisition of a Cleveland office under
Justin Spiegle to cover Detroit, Cincinnati.
Indianapolis and Cleveland, and a Washington,
D.C.. office under Sheldon Tromberg.
to cover Washington, Philadelphia
and Pittsburgh. The recent addition of
Harry Pellerman to Astor 's staff also was
keyed to the revamped distribution operation.
Tlie franchise operations in Boston
and Los Angeles will be retained.
Ti-ombei-g resigned as east-central division
manager of Continental to accept the
Astor post. Spiegle foiTnerly was associated
with Allied Artists in a sales capacity in
Cleveland and previously was with Metro-
Goldwyn-Mayer and Republic. Fellerman
had been with Universal for 23 years in
vailous sales positions.
In commenting on the Astor-Pathe deal,
Gordon K. Greenfield, president of America
CoiTD., said that the importance of Pathe-
America product and the investment in
the properties, coupled with future commitments,
required greater concentration
in distribution which, he believed. Astor
could best provide. He stressed the fact
that the sale of the distribution subsidiary
in no way involved the film processing
business of Pathe Laboratories.
Foley said the deal involved cash, but he
would not give figures.
Pictures involved in the transaction were
"Whistle Down the Wind," "Victim," "The
Quare Fellow," "Out of the Tiger's Mouth,"
"The Deadly Companions," "Night of Evil,"
"Tlie Bloody Brood." "Paradise Alley,"
"Wild Harvest." "Force of Impulse." "Fear
No More." "The Inti-uder." "Never Take
Candy From a Stranger," "Run Across the
River," "Beyond All Limits," "The Unstoppable
Man," "Five Minutes to Live"
and "Gina."
Under the new setup, Foley said, Astor
will be in a position to release a minimum
of one major picture per month.
Astor also plans to expand its television
subsidiary, Foley said, by acquiring new
product.
All-Industry Meeting Is Proposed by Picker
NEW YORK—The need for an all-industi-y
meeting in the fall for the purpose of
further cementing
,
industry relations
and improving the industi-y's
image with
the public was urged
by Eugene Picker
here Monday (25) at
a meeting of the governing
committe of
the Council of Motion
Picture Organizations.
It was Picker's
_
first appearance as a
member of the triumvirate,
having been
Eugene Picker
appointed to succeed the late A. Montague
PS the representative of the Motion Picture
Ass'n of America.
Picker proposed that the meeting would
include large and small exhibitors from
all parts of the countiT, as well as representatives
of production and distribution
companies. A September session was suggested,
but no date was set.
_
Attending Monday's meeting were
Samuel Pinanski. representing Theatre
Owners of America: Wilbur Snaper, alternate
for Ben Marcus of Allied States Ass'n;
Charles E. McCarthy. COMPO executive
vice-president, and Picker.
As presiding officer. Pinanski welcomed
Picker to the committee, stating that the
MPAA had shown great wisdom in appointing
him as its representative because of his
experience in both exhibition and distribution.
It's Now Jerrold Corp.
PHILADELPHIA—stockholders of Jerrold
Electronics Coitj. approved at the annual
meeting June 26. a propo.sal to reorganize
the corporate structm-e of the company
and to change its name to the Jerrold
Corp. According to Sidney Harman.
president, the new plan of organization
more fully reflects the diversified character
of the company which, during the past
year, has engaged in a major acquisition
and diversification program.
BOXOFTICE : : July 2, 1962

Three Major Executive Changes
Boasberg Quits WB Post; Goldstein
Of AA Succeeds; Morey Moves Up
NEW YORK—Charles Boasberg has resigned
as pi'esident and general sales
manager of Warner
Bros. Distributing
CoiTJ., effective July
16. when the post
will be assumed by
Maurice "Razz" Goldstein,
vice-president
and general sales
manager of Allied
Artists. Succeeding
Goldstein will be Ed
Morey. now a vicepresident
of Allied
Artists.
Charles Boasberg
Boasberg held his
Warner position since January 1958. Prior
to that he was with Paramount as special
assistant to George Weltner and in charge
of worldwide sales of "The Ten Commandments."
He has had a long career in the
film business, starting with MGM in 1927.
Joining RKO in 1930. he was named general
manager and director in 1952-54. He will
announce his new plans shortly.
Goldstem joined Monogram Pictures
(AA predecessor) as eastern sales manager
in May 1945. became
general sales man- "''''-'^'"W^^'f'''
ager in January 1946
and elected vicepresident
in November
1948. Starting in
the industry as a
shipper for Goldwyn ^^^^^ n ^^B^i
Pictui-es in 1920 he
later became New
England franchise
holder for Warner
Bros. Pictui-es, In
1940 he was branch Maurice Goldstein
manager for MGM
in New Haven.
Morey became vice-president and assistant
to Steve Broidy and director of
Monogram Pictures in
1946. His first affiliation
with Monogi'am
was as manager in
the New England area
in 1934. He remained
with the company
when sold to Republic
as district manager.
In 1943 he was
supervisor of exchanges
in New York
for Monogi'am and
Ed Morey advanced to assistant
general sales manager
in 1944. Entering the film business in 1918
as a salesman for Mutual in upper New
York state he joined Universal in 1920 as
a salesman in Boston and became sales
manager for American Feature Rbn Co.
in 1924, handling the Universal franchise
for the Boston area.
Steve Broidy Embarks
For Talks in Europe
HOLLYWOOD—Steve Broidy. president
of Allied Artists. left Wednesday. June 27.
on a trip which will take him to the principal
cities of Europe for a series of conferences
with producers.
Leading off the itinerary will be a visit
to Madrid, where he will be present when
Samuel Bronston starts principal photography
on his production of "55 Days at Peking."
with Charlton Heston, Ava Gardner
and David Niven starring, and Nicholas
Ray directing Phil Yordan's story of the
Boxer Uprising, which Allied Artists will
distribute in the United States, Canada,
Japan and the Near East. Filming starts
July 2. Broidy will confer with Bronston
on the long-range program for "55 Days
at Peking" as well as the current distribution
of "El Cid." which is achieving strong
boxoffice results throughout AUied's Western
Hemisphere territory.
In London, Broidy will view the first
answer print of Philip Yordan's "The Day
of the Triffids." the high-budget Cinema-
Scope and color production of John
Wyndham's famous science-fiction novel.
Allied Artists has scheduled its Western
Hemisphere release of the picture for late
summer.
The Allied Artists executive will meet in
London with Stuart Millar and Lawrence
Turman concerning their upcoming filmization
of "Unarmed in Paradise." This is
the Ellen Marsh best-seller for which Maria
Schell has been signed. The casting of the
principal male starring role will be discussed,
as well as finalization of the production
plans for the pictm-e.
In Paris. Broidy will confer with producer
Raoul Levy regarding "Travels of
Marco Polo." starring Alain Delon, Anthony
Quinn, Prance Nuyen and Dorothy
Dandridge. which will be filmed in color
on locations circling the entire globe.
In the various cities, Broidy has scheduled
discussions of other projects in Allied
Artists' upcoming plans.
Paramount to Initiate Use
Of Heliovision in U. S.
HOLLYWOOD — A technical process
called heliovision will be used for the first
time in an American film production during
the making of "Paris When It Sizzles,"
a Paramount production starring William
Holden and Audrey Hepburn.
Director Richard Quine and his writing
coproduction partner George Axelrod revealed
that startling effects are obtainable
through heliovision in which a tremendous
scenic panorama is transformed almost instantaneously
to a close-up of one or two
characters, or an intimate scene is retained
in full utility while maintaining at the
same time full-range background effects.
Finalize Plans for 2nd
Half of U-I Jubilee
NEW YORK — Henry H. "Hi
"
Martin,
vice-president and general sales manager
of Universal, presided at the four-day sales
executive conference with the company's
home office executives and its regional
sales managers participating which started
June 26. to finalize distribution plans for
the second half of the Golden Jubilee Year.
Milton R. Rackmil. president of Universal,
addressed the closing session June
29. after participating in some of the
meetings along with Charles Stmonelli, his
assistant.
Philip Gerard, eastern advertising and
publicity director, outlined the advertising
and publicity plans on the pictures to be
released in the second half of 1962 and
Hemian Kass, executive in charge of national
exploitation: Paul Kamey, eastern
publicity manager, and Jerome M. Evans,
eastern promotion manager, were also on
hand from the office.
F. J. A. McCarthy, assistant general
sales manager, and James J. Jordan, circuit
sales manager, and Joseph B. Rosen, who
headquarters in New York, were joined at
the meetings by P. F. Rosian from Cleveland,
R. N. Wilkinson from Dallas. Barney
Rose from San Francisco and Mark Plottel,
general manager of Empii-e-Universal,
U-I's distributor in Canada.
Universal's ten releases in the first six
months of 1962 will be followed by "That
Touch of Mink" in July, "The Spiral Road"
in August and "The Phantom of the
Opera," to be released in September.
The 26 weeks saw the release of "Back
Street," "Flower Drum Song," "The Outsider,"
"Lover Come Back." "Cape Fear."
"The Day the Earth Caught Fii-e" and
"Lonely Are the Brave" and one of the
highlights of the period was the observance
of U-Day on June 8 marking the birthday
of Universal with close to 15.000 theatres in
the U.S. and almost 1,300 in Canada featuring
Universal releases on their screen
during the week and close to 30.000 theatres
throughout the rest of the world showing
Universal films.
Although the final results of the worldwide
Presidential Sales Drive honoring
Rackmil. which ended June 30. will not be
known for several weeks, on the domestic
side, at the close of the 25th week, the
Jacksonville exchange, headed by William
A. McClure. sales manager, led the company's
domestic branches by more than
20 percentage points. The New York exchange,
headed by sales manager Harold
Saltz, was in second place and the New
Haven office, led by James Kelly, third.
In the regional managers standing,
Joseph B. Rosen held a slim lead of slightly
more than one percentage point over Barney
Rose. The Vancouver branch of Empire-Universal,
managed by H. Rudston-
Brown, was ahead in Canada.
Overseas, African Consolidated Films,
distributors for South Africa, under the direction
of Geoffrey Rawsthonie, was the
territorial leader. Pakistan manager Henry
Sayers was in second place with Brazil
manager Rudi Gottschalk third. Latin
America, under supervisor Al Lowe, was
ahead in close contest between the company's
three overseas divisions.
BOXOFFICE :
: July 2. 1962

Birdmon of Atcofroz'
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Like any superior accomplisliment it will be discusser
K to commercial success! Masterful performam
"Exciting, engrossing, unique film experience! ONE OF THE YEAR'S
IMPORTANT PICTURES! Superbly handled in
Trosper's screenplay,
Frankenheimer's direction and the portrait of Robert Stroud
enacted by Burt Lancaster!" -Hollywood reporter
"To a market that has proved highly receptive in recent times to
'off-beat'
pictures comes now 'BIRD MAN OF ALCATRAZ' which must
be the most unique prison film
ever made! UTTERLY FASCINATING!"
-M. P. HERALD \
"DYNAMIC DRAMA! EXPLOSIVE ELEMENTS! SPLENDID PERFORMANCES!
Packed with elements of explosive Interest and moves engrossingly!"
-FILM DAILY
"The controversy stirred
up about Robert Stroud, with the name of
Burt Lancaster and a supporting cast of Karl Maiden, Thelma Ritter
and Neville Brand give the feature OUTSTANDING POTENTIAL!"
INDEPENDENT FILM JOURNAL
HAROLD HECHT
PRESENTS
miRI UNCASIDI

I
I
nd public discussion is the surest fore-runner
> Burt Lancaster!-i//i/?/£ryi
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GenerateNew Enthusiasm
For Rogers Hospital Drive
SCHROON LAKE, N. Y. — The funds
di'ive for the Will Rogers Hospital and the
O'Etoiuiell Research Laboratories in 1961
fell short of the 1960 totals and some kind
of coiTCCtive measm-e Is needed, Eugene
Picker, chairman of the fund-raising committee,
told officers and directors of the
hospital here Saturday, June 30, following
their annual inspection tour of the hospital
the previous day.
SALES MANAGERS ASSIST
On the other hand. Picker said, the
planned progi-am for the 1962 Sales Manager
Drive embraced those corrections.
He said that renewed enthusiasm, energy
and influence were being generated by the
sales managers and by the closer regional
contacts and direction of the regional coordinators
committee as set up through the
efforts of Sam Rosen and David Milgi-am
with the cooperation of Theatre Owners
of America and Allied States Ass'n.
"While we fell short of meeting laist
year's figuies, largely in the big circuit
categoi-y, other areas of the campaign are,
in the main, encoui-aging," Picker reported.
"The public acceptance of the Will Rogers
program apjaeai's sti'onger, for the average
collection per theatre is $58.69 ahead of
last year: the average collection from participating
circuits is $294.98 ahead, and
even the individual employe's Christmas
Salute contributions reflect an increase of
25 cents each."
Total income from the combined drive
in 1961 was $524,812.66, which compai-ed
with $652,030.25 the previous year, reflecting
a drop of $27,217.59. Breaking the figui-es
down, the audience collections brought
in $406,713.57 and the Chi-istmas Salute
brought in $118,099.09.
Picker said it was obvious that slippage
must be prevented pretty much in all
areas, but sti-onger participation must be
influenced in the major circuits group. In
1961, Loew's, Fabian-Rosen Theatres fineluding
Stanley Wai-neri, RKO and American
Broadcasting-Paramount Theatres
turned in a total of $232,589 from audience
collections and Chi'istmas Salute, whereas
the same companies reported $316,939 in
1960.
1961 AUDIENCE COLLECTIONS
The overall income from the audience
collections in 1961, including circuits, was
$406,713, of which $384,765 came from 231
circuits. Altogether, 2,075 theatres particiE>ated.
In 1960, audience collections
brought in $520,004. of which 328 cti-cuits
contributed $488,558. A total of 3,817 theatres
pai-ticipated.
Herman Robbins wa^ thanked for his
National Screen Sei-vice distribution of the
hospital trailers, and thanks went, too,
to H. H. "Hi" Martin of Univereal for his
influence in having the company supply
the trailer footage and narration by Rock
Hudson.
Picker said that the radio and television
segments of the amusement business were
beginning to yield and were coming to
understand their relationship to the hospital
by increasing support. He said that
Pittsburgh. Cleveland and Jacksonville
areas had produced a considerable upswing
from radio and television and this
was expected to grow.
The lATSE total to the hospital in 1961
was $31,986, an increase of $2,686 over the
1960 campaign. Picker reported, adding
that the scrap-and-drippings drive, operated
by the lATSE, produced $752. Incentive
a"'ards plaques went to Locals 165
in Holl.v\vood and 202 in Waterloo. la.
The work done in television in Florida
by Robert Bowers, Jacksonville area chairman,
resulted in his designation as Will
Rogers Man-of-the-Year, Picker reported.
Bowers had the Rock Hudson trailer
adapted for television and influenced its
showing over all of the top T'V stations
in the state.
In summai-y. Picker said, with a fiiTn appraisal
of the present position, and aware
that, for the first time since the audience
collection campaigns had stai-ted in 1952,
the previous yeai' had not been topped,
effoi-ts would be redoubled to cover the
lost ground.
"With the added force and direction of
the sales managers and the intensified influence
on exhibitors thi-ough Allied and
TOA regional coordinators, plus added public
interest attracted to Will Rogers-
O'Domaell research work," Picker said,
"we
look forward to the upcoming campaign
with detemiination and enthusiastic expectancy
of making the 1962-63 sales managers'
'million-dollar drive' the biggest
thing we've ever seen."
New Personnel Buildings Inspected
On Annual Tour at Saranac Lake
SARANAC LAKE, N. Y.—Thi'ee new personnel
buildings on the grounds of the Will
Rogers Hospital gave a different appearance
to the suiToundings Friday. June 29.
when the hospital's officers and directors,
along with tradepress representatives and
invited exhibitors and distributors, arrived
for theii' annual inspection visit.
Whereas a year ago only the frameworks
of the houses were up when the same group
came to Saranac. the structures now were
fm-nished and occupied by nurses and doctors
in their respective residences. Their
completion was the fnst stage in the eightpoint
"greatest step foi'ward" program for
the amusement industry's ovm hospital.
It was in January 1959 that the executive
committee authorized the creation of a
constiTJCtion fund and a research fund by
appropriating $500,000 and $300,000. respectively,
from the operating treasui-y of
the Will Rogers Memorial Fund. The
skeleton structmes were dedicated during
the annual trip last year by the late A.
Montague, hospital president, and George
Jessel, a special guest. The new houses
gave more space to the hospital, itself, for
research and expansion of treatments.
Foui' years ago, when the policy of the
hospital was expanded to include the treatment
of all chest diseases, it was decided
that, when the number of patients having
chest diseases other than tuberculosis Increased
to the point where they exceeded
the number of TB patients, a changeover in
the location of non-infectious and infectious
patients would take place. Consequently,
all TB patients now are housed on
the third floor which is a hospital in itself,
with its own dining and kitchen facilities,
separate nursing supervision, library and
television lounge.
The first floor of the hospital now is the
admission floor for all other patients and,
also, all patients returning from surgery
are housed on this floor.
Step No. 2 of the program was the reconstruction
of approximately 7,500 .square
feet for the pennanent research laboratories;
namely, the R. J. O'Donncll Memorial
Research Laboratories, which will
be fully staffed and in operation this summer.
This will be headed by Dr. Martin
PitzPatrick. The research team will be in
charge of Doctor FitzPatrick and his associate.
Dr. Verne D. Hospelhorn.
After two years of preparation, the Summer
Institute and Seminar program is
ready to start. This is composed of two
parts. Invited scientists from universities
and medical schools will bring then- particular
research projects on which they
have been engaged during the year. Gifted
pre-doctoral and post-doctoral students
from medical and graduate schools
thi-oughout the country will be invited to
spend this period at Will Rogers and its
new laboratories.
Reseaixh will be carried out in pulmonary-cardio
diseases under the guidance
of leading investigators from various
schools in this counti-y and abroad.
The seminar program will be held every
Monday during July and August beginning
July 9.
The doctors, scientists, teachers and
students will not receive any compensation
from Will Rogers, but they will be
housed and fed by the hospital at the lakeside
cottages near the hospital.
The plan for the summer seminars
stemmed from the fact that the number of
applicants to medical schools is declining
at the time when the country is in need of
more medical schools. The Will Rogers
program, it is believed, will enable medicine
to compete favorably with nuclear physics,
electronics and space engineering in attracting
promising youth to medicine.
It was noted that the MGM and Decca
recording companies continue to send recent
releases and the Coca-Cola Co.,
through Chai-les Okun, keeps the hospital
well supplied with Coke and playing cards.
The new residences have received T'V sets,
but the donors have asked that the gifts be
listed as anonymous.
Dr. L. Fred Ayvasian became the new
medical director of the hospital on September
1 of last year. With his wife and three
children, he has moved to their new home
a short distance from the hospital. He replaced
Dr. George E. Wilson who died
shortly after his retirement last August.
10 BOXOFFICE July 2, 1962

Commonwealth Circuit
Adds 11 Theatres
KANSAS CITY — Commonwealth Theatres,
Inc., with headquarters here, has
added 11 theatres to its operations—eight
in Arkansas and three in Colorado.
Richard H. Orear, Commonwealth president,
concluded negotiations with M. S. Mc-
Cord, president of United Theatres Corp.,
Little Rock, for the pui-chase, effective July
1, of eight properties in Pine Bluff and Hot
Springs, Ai-k. Oreai" also concluded a deal
with Charles R. Gilmour, head of Gibraltar
Enterprises, Denver, for the purchase, effective
June 22, of three Colorado theatres.
The Arkansas theatres include the
Malco, Roxy, Central and Strand in Hot
Springs, and the Saenger. Malco, Strand
and Zebi-a Drive-In in Pine Bluff. In addition,
Orear said that Commonwealth is
completing plans for a new di-ive-in in Hot
Springs. Drive-ins comprise approximately
50 per cent of the circuit holdings.
The Colorado theatres purchased include
the Grand and Starlite Drive-In in Rocky
Ford and the Rialto in Loveland.
Last December, Commonwealth purchased
six properties in and around Scottsbluff.
Neb., and in April, the circuit acquired
six Wyoming theatres from Schulte
Theatre, Inc. Commonwealth now operates
theatres in Missouri, Kansas, Iowa,
Arkansas, Nebraska, Colorado, South Dakota
and Wyoming.
McCord, who entered the Industry in
1911, and his associates in United Theatres,
W. B. Sockwell, executive vice-president,
and J. Clayton Tunstill, vice-president, will
continue their theatre operations in North
Little Rock, Conway, Morrilton and Clarksville.
Ark. Bruce Young, who manages the
properties in Pine Bluff, and Clarence Duvall,
who manages those in Hot Springs,
have agreed to continue in those capacities.
Gilmour also retains some theatre interests,
but has gone into semi-retirement. He
began his career as a film distributor in
Denver in 1914.
Euan Lloyd Named Head
Of Highroad Publicity
NEW YORK—Euan Lloyd,
who served
as associate producer on Richard Widmark's
"The Secret Ways," which was
filmed in Europe, has been named vicepresident
in charge of world publicity for
HighiX)ad Productions, according to Sidney
Cohn, president. Lloyd, who will fill
the position held by the late Irving Rubine,
will also serve as a director of Open Road
Films, Highi-oad's British affiliate.
Lloyd will headquai'ter in London to assist
Carl Foreman during his upcoming
production of "The Victors," which will
mark Foreman's debut as a director, as
well as producer and writer. Previously,
Lloyd served foi" six years as publicity
dii-ector for Rank Film Distributors and
four and one-half yeai's as publicity director
of Warwick FM^bns.
Glen Alden Dividend
NEW YORK—The regular quai-terly dividend
of 12'/2 cents per share was declared
last week by the Glen Alden Corp., parent
company of RKO Theatres. The dividend
will be payable July 13 to stockholders of
record on July 6.
Phonevision Pay TV Test
Makes Debut in Hartford
HARTFORD—America's first over-theair
subscription television test was inaugurated
Friday night, June 29, on WHCT-TV
(Channel 18 1 with a special dedicatory
program and three featui-e films.
"New Horizons," an introduction to the
Phonevision subscription system, went on
the ah- at 8 p.m. as the initial telecast of
the three-year, $10 million RKO-Zenith
test.
The program was uncoded and included
appearances—live and on film—by Gov.
John Dempsey, Mayor William Glynn, Sen.
Thomas Dodd, FCC chairman Newton N.
Minow and actor Ralph Bellamy.
Immediately following this the station
went into its coded pattern and presented
Bellamy and Greer Garson in "Sunrise at
Campobello," the film adaptation of Dore
Schary's Broadway play. The charge for
this showing was $1.
Contents of the first week's subscription
programming were announced as follows:
Saturday at 6 p.m., three short McGraw-
Hill films, "Era of Water Consei-vation,"
"Settling the Plains," and "Life and Times
of the Iron Horse." AU three at 25 cents.
At 6:45, "Lad, a Dog" and "Adventm-es of
the Road Runner" for $1.25. At 9 p.m.,
Yul Bi-ynner and Sal Mineo in "Escape
From Zahrain." The charge, $1.25.
"One-Eyed Jacks" with Marlon Brando
ring Natalie Wood and Warren Beatty, $1.
Monday, a repeat of "Lad" and "Road
Runner" at 7 p.m., for $1. And "The Pleasure
of His Company" with Fred Astaire at
9:15 pjn., also for $1.
Tuesday at 7 p.m., a repeat showing of
"Escape From Zaliiain" for $1.25, followed
at 8:45 by "Splendor in the Grass," starring
Natalie Wood and Warren Beatty, for
$1.
"Sum-ise at Campobello" will be repeated
Wednesday night at 8:30. The price, $1.
"Rome Adventm-e" with Tioy Donahue
and Rosanno Brazzi is Thui-sday's offering
at 7 p.m. ($1) followed by "Escape From
Zahrain" for the same price as before.
Friday at 5:45, will have another double
showing of "Lad" and "Road Ruimer" for
$1.25.
Contracts Signed for Pay TV
System at Santa Monica
HOLLYWOOD—Following lengthy negotiations,
contracts have been signed by the
General Telephone Co. and Home Entertairunent
Co. for a pay -TV system in the
Santa Monica area to start Sept. 1, 1963.
The first west coast breakthrough in
pay-as-you see video has been approved by
the California Public Utilities Conunission
and calls for laying of a coaxial cable by
the telephone company to serve up to a
million homes. The contract provides circuit
facilities and drop wires to subscribers
for a period of ten years. Utilization of an
unused channel is planned with three different
type programs—news bulletins and
regulai- programs ffree service > and first
run films, Broadway plays, operas, concerts,
lectui-es and sports events for pay.
Subscribers will pay no installation fee
and wUl be charged $1.00 a month for the
service. A deposit of $10 wUl be required.
According to H. W. Sargent jr., inventor
of the system and assistant secretary of
Home Entertainment, 40,000 homes will be
wired as a start. Program selections by
subscribers will be recorded electronically
on a card in a meter installed outside the
house and bills will be mailed monthly. Full
operation of the .system for two years will
cost $2,360,000, Sargent stated, adding that
it is not yet fully financed but that it is
expected to be shortly.
Home Entertainment is headed by Martin
Leeds, with Oliver Unger as executive
vice-president.
Embassy Will Coproduce
Films With Bokanowski
NEW YORK—Emba.ssy Pictures is expanding
further into international film
production with its agreement with Gilbert
Bokanowski, head of Trans-World Productions
of France, who will make a "group of
major films" for release by Embassy Pictures,
according to Bokanowski and Joseph
E. Levine, president of Embassy.
The fii-st, "Jeunes Pilles de Bonne
Pamille," literally translated as "Young
Girls of Good Family," will go into production
in Paris September 1 under the direction
of Pierre Montazel from his own
script. Budget will be $1,500,000 and casting
will be announced shortly following a
talent hunt to find a young actress for the
feminine lead, Bokanowski said.
Embassy Pictures will release the film in
the U.S. and Canada, as well as Central
East and the
and South America, the Fai-
Pacific islands.
Embassy has already secm-ed the U.S.
rights to Bokanowski's recently-completed
French film, "Le Crime Ne Paie Pas"
(Crime Does Not Pay), which was dii-ected
by Gerard Oui-y and stars Richaid Todd,
Danielle Darrieux, Pierre Brasseur. Michele
Morgan and Annie Gii'ardot in four stories
The pictm-e was the final
of classic crime.
picture shown at the recent Cannes Film
Festival. A New York date has been set for
the Sutton Theatre in the eaily fall, following
Continental's "Waltz of the Toreadors,"
Levine said.
Bokanowski, who is considering making
his new fibn in both French and English
versions, said that world grosses on films
"have gone down as much as 50 per cent"
while costs of making them have gone up
"15-20 per cent." This makes it necessary
to produce pictui-es in countries where costs
are reasonably lower than in the U.S., he
pointed out.
Bokanowski praised Levine as "not only
a man of great talent but one with a fine
business sense."
'War Hunt' at Locarno
NEW YORK — United Artists' "War
Hunt," produced and directed by Teiry and
Denis Sanders, has been invited to be
shown, out of competition, at the Locarno,
Switzerland, International Film Festival,
July 18-29.
BOXOFFICE July 2, 1962 11

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Upholds Mature Movie Themes
Vublic Has Grown Up About Films/
Velma West Sykes Tells Detroit Group
By H. F. REVES
DETROIT—Velma West Sykes, editorial
staff member of Boxoffice and chairman
of the National Screen Council, in a speech
before a special luncheon session of the
Greater Detroit Motion Picture Council
here Friday i22>, upheld the trend toward
production of more sophisticated pictures,
pointmgr out that the "general public
has grow n up in relation to movies and its
viewpoint has changed."
Pictures should not be made solely for
the 12-year-olds. Mrs. Sykes said, although
"the public insists on believing that every
movie should be made suitable for young
children to see. The industiT was built
on the family trade, but now it is making
more mature movies. There still are people
who still think Johniiie should be able to
go to the movies in the next block.
"We must not attempt to produce all
pictures down to Johnnie's level. 'A man's
reach must exceed his grasp,' as Browning
wrote. A child is sometimes ready for more
mature material than we think. Why did
we think the old westerns, where they slay
them by the dozens, were good for Johnnie?"
Mrs. Sykes concedeid that some pictures
are suitable for special audiences only and
that some should not be shown in neighborhood
theatres, but she pointed out that
there are sufficient films made to give
the exhibitor a choice.
"There are not as many pictm-es with
violence and divorce problems as some
may think," she continued. "It seems as
though there are more because these are
the ones that are highly publicized." Of
those persons most critical of adult films,
Mrs. Sykes said, "The very people who say,
•Aren't pictm-es teiTible?' will be the first
in Une to see a picture tei-med adult."
Turning to advertising. Mrs. Sykes admitted
that some of it is not honest, "because
it attracts people who are looking
for something that is not thei-e, and it
drives away some who might otherwise
go. I think that whenever an exhibitor advertises
an adult picture, he should not
sell tickets to children."
Mrs. Sykes scored film censoi'ship, and,
citing Kansas censorship as an example,
said: "My complaint about censorship is
that the people on the board ai-e political
appointees. They are not prepared in any
way to evaluate motion pictures."
She contrasted this system with that of
the Predication Board which evaluates pictures
officially at Wiesbaden, West Germany.
The members, she said, are men in
important positions and from univei-sities,
doing a serious job for which they have
special qualifications. The result is that
the amount of tax imposed on a picture
decreases according to the rating— "the
poorer the picture, the higher the tax."
Motion Pictui-e Council members were
commended for working "to get people to
study plctui-es and know where their children
arc going."
Mrs. Sykes explained the workings of
the National Screen Council with details
of how new members are sought and qualified.
At present, she reported, there are
about 400 members, with about 275 to 300
A Blue Ribbon Award hat was specially prepared by Mrs. Dorothy Duncan
center for the Greater Detroit Motion Picture Council luncheon at which
West
Velma
Sykes, member of the editorial staff of BOXOFFICE and chairman of the
National Screen CouncU, was the speaker. The hat was made of lengths of blue
discarded 35mm film suppUed by Robert McNabb, 20th Century-Fov Detroit
ager On
man-
the side is a replica of the BOXOFFICE Blue Ribbon Award and at
top
the
of the crown is the slogan, "Movies Are Bestest." Milton H. London, executive
Ass'n and Patricia Tubbs, women's editor of the Wyandotte
^^h v^ H^*^,^'
Mich., News-Herald, are admiring the creation.
/..
voting in each month's selection—a high
figure for an audience largely on the move.
She noted that Mervyn LeRoy has an
entire wall of his office covered with Blue
Ribbon Awards. He received more for direction
than any other, while the largest number
of awards to a producer has gone to
Walt Disney.
Council president Mrs. Earl Seielstad introduced
Mrs. Sykes to the audience, comprised
not only of Council members, but
also industry leaders, including Mrs. Adalyn
Werner, United Detroit Theatres; Milton
H. London, executive director, Allied
States Ass'n; Hy Bloom, Sloan Theatres;
Mrs. Max Williams, fonner president of
the National Fedei-ation of Motion Picture
Councils; Alden Smith, Cooperative Theatres
of Michigan; Delno A. Ritter, former
Cooperative Theatre president; Fred Sweet,
COMPO representative; James Limbacher,
president. National Federation of Film Societies,
and others.
A question and answer session followed
Mrs. Sykes' speech, and a proposal by
Limbacher that two separate types of
theatres be set up—one for family and
one for adult trade—led to lively debate.
Hy Bloom reported receiving a strong
complair/t from a woman about "Pi-om the
Terrace" being shown on the screen, but
said that questioning of the woman showed
that she wouldn't let her husband go to
see "PoUyanna," which preceded "From
the Terrace" and which did very poor
business.
"A faPiily theatre," Bloom said, "will
do no business during the week and no
business on Saturday and Sunday after
about five o'clock. The exhibitor cannot
sustain himself on two afternoons a week."
Texas COMPO Reveals
Increase of Youth Films
AMARILLO, TEX. — Following on the
heels of a tempest stirred up two weeks
ago by area high school students who protested
alleged lewdness and obscenity in
motion pictures, the Texas Council of Motion
Picture Organizations this week revealed
that far more film fare has been
exhibited here for young people than for
adults.
The findings, results of a request by local
theatremen for an analysis of the movie
situation here, showed that 38 per cent of
the pictures played were rated in the young
people category, 17 per cent for the whole
family, which includes small children, and
24 per cent for mature young people. Out
of 318 featuie pictures classified, only 21
per cent, or about one of every five, was in
the "recommended for adults" category.
Local showmen made their request to
COMPO after they were besieged with letters
of disapproval when high school students
at Dinunitt, a small town some 70
miles southwest of here, began a campaign
to "clean up" movies.
The audience ratings of pictures are designated
by the Texas Motion Picture Board
of Review, composed of 12 women from six
different churches. The gi-oup .screens
and cla.ssifies virtually every film that
comes into Dallas and is an independent
body not under the supervision of the film
industi-y.
Texas COMPO publishes and distributes
the board ratings twice each month as a
public service from theatres and interested
organizations.
14
BOXOFnCE July 2, 1962

Two New Censor Bills
Approved in Atlanta
ATLANTA—A move has been
taken by
the Atlanta board of aldermen to tighten
its motion picture obscenity measures with
the passing of two new ordinances in substitution
of the one approved two months
ago after the Greorgia Supreme Court declared
Atlanta's censorship laws as unconstitutional.
A film rating system, making it a misdemeanor
to show obscene films, is among
the provisions of the two new ordinances,
the same as the previous measm'e. A new
test for obscenity is provided with the two
new ordinances dividing the measure into
two parts.
Rating fUms as approved, unsuitable for
the young and objectionable, is covered in
one ordinance. The other bans the showing
of obscene films. The same test for
obscenity is provided.
The reason for the action was because
the city law department understood that
test cases were being prepared against the
first ordinance by dividing it. In case one
of the measures is kUled the board hopes
that the other will remain.
In the new ordinance the test of obscenity
is whether or not, according to
present-day standards as applied by the
average person, the motion picture contains
any scene "which causes the dominant
effect to tend to stir the sex impulses or
lustful thoughts or appeals to prurient
interest."
Religious and Club Leaders
Seek D. C. Censorship
WASHINGTON—Arguments urging legislation
to establish censorship in the District
of Columbia were presented by religious
leaders, representatives of women's and
civic clubs, a newspap>er columnist and
a congressman before a House District Subcommittee
Monday, June 25.
Hollywood producers and exhibitors were
the chief targets for the witnesses, who
characterized film people as motivated only
by the pursuit of the "almighty dollar."
The bills, however, apply to all public performances,
including radio and TV.
The penalties for public performances,
including films, would be between $50 and
$500, and/or jail teiTns of up to a year, for
exhibition of "indecent" programs. The
D.C. Board of Commissioners would prescribe
regulations "fixing the age or ages
below which persons may not be permitted
entry to public exhibitions, shows, performances
or plays containing obscene, indecent
or lascivious language, or of which a predominant
characteristic is the exploitation
of sex, or the representation of morality
in crime, horror or violence."
Rep. John Dowdy iD., Tex.) chairman of
the subcommittee holding the hearings,
said further hearings will be held, but the
dates would be announced later.
Jack Mundstuk. MGM, Dies
WASHINGTON, D.C—Jack Mundstuk,
Washington branch manager for MGM,
who was associated with the company for
32 years, died here Thursday, June 21. He
is survived by his wife, Retta, a daughter,
Anne, and a son. Jay.
Seven Arts Plans 10 Films
For Second Half of 1962
Austin, Tex.,
Women Seek
Official Frown on Films
AUSTIN, TEX.—A delegation of local
women, terming themselves the "Parents
March for Better Movies," has called upon
the city council here seeking action against
the showing of "adult only" pictui'es and
the advertising used to promote such
films.
Led by Mrs. Buford Stewart, who appeared
as spokesman, the women charged
that modern-day films are showing things
which mature adults heaid nothing about
a few years ago. Mrs. Buford also expressed
the opinion that school dropouts were occasioned
by breakdowns in moral standards,
which she blamed on motion pictures.
Council members pointed out to the
women that it had been proven impossible
to legislate morals, and asserted that existing
state and federal laws control films
and advertising, through postal and other
regulations.
The women said they believed that if
the councU frowned on exhibition of such
films, it might help the situation.
Censor Law Would Apply
Only to Those Under 17
EVANSTON. ILL.—A proposed new censorship
law, under consideration by the
city council here, has been amended to apply
only to childi'en under 17 years of age,
although Rex A. Bullinger, Evanston corporation
counsel, has told councilmen he
is not sure the amended ordinance will be
upheld by the state Supreme Court.
The amendment provides that children
under 17 may not attend objectionable
films unless accompanied by parent or
guardian. Adults, however, may attend any
film. Bullinger claimed that, "Obscenity is
obscenity no matter what age is stipulated
as to those who can see it." The city has
had a censorship ordinance for 40 years.
Under the pn-oposed ordinance, the post
of motion picture consultant will be
created.
William F. Hebert Dead
WORCESTER, MASS.—Funeral services
were held here Saturday, June 23, for
William P. Hebert, 56, who died unexpectedly
the previous day. He had been in
Worcester several weeks visiting his
mother, Mrs. Nora Guiney Hebert.
A foiTner newspaper writer and film
publicist, Hebert was Hollywood representative
of BoxoFFiCE from January 1
through May 9, 1962. Previously, he was
executive vice-president of Laixy Hannon
Pictures Coi-p., had his own publicity
agency and was advertising and publicity
director for Samuel Goldwyn and David O.
Selznick. He also had been associated with
Cecil B. DeMille and Paramount with
whom he started his film industi-y career
in 1935. He is survived by his mother and a
son, Richard.
NEW YORK—Seven Arts Productions,
headed by EUot Hyman and Ray Stark,
will send ten features before the cameras
within the next .six months, one of the
heaviest production slates in the film industry
for the latter part of 1962. The
overall budget will approximate $25,000,-
000.
The ten pictures will be in addition to
Seven Arts current or completed pictures,
including "Lolita," now in national release
by MGM; "Gigot," to be released in the
fall by 20th Century-Fox and scheduled
for the Radio City Masic Hall in September;
"The Main Attraction," starring Pat
Boone and Nancy Kwan, which is being
edited for MGM fall release; "Two for the
Seesaw," filmed in association with the
Mirisch Co. for United Artists relea.se in the
fall, and "The Story of the Count of
Monte Cristo," a current Warner Bros,
release.
The ten forthcoming features are
"America! America!" formerly known as
"The Anatolian Smile," to be produced and
directed by Elia Kazan, which will go before
the cameras in Greece and Turkey in
August; "Tamahine," starring Nancy
Kwan, which will be made in association
with A.ssociated British Pictures in London
in July; "Panic Button," a Warner Bros,
release now being filmed in Rome by producer
Ron Gorton and director George
Sherman, starring Maurice Chevalier, Eleanor
Parker and Jayne Mansfield; "What
Ever Happened to Baby Jane?" starring
Bette Davis and Joan Crawford, to be
made in Hollywood in July by the As.sociates
and Aldrich; "Dr. Strangelove: or
How I Learned to Stop Worrying and Love
the Bomb," to be made by James B. Harris
and Stanley Kubrick in Hollywood in October
with Peter Sellers starred; "Of
Human Bondage," to be produced by James
Woolf, from Somerset Maugham's novel, to
be directed by Henry Hathaway in Dublin
in November with Laurence Harvey
starred; "The Enchantress," to be filmed
in Africa in October with Robert Mitchum
starred: "Sammy," Kenneth Hyman's production
to be written and directed by Kenneth
Hughes, in association with Bryanston,
to begin filming in London in July
with Anthony Newley starred; "Loneliness
of a Long Distance Runner," now being
completed by Bryanston in England with
Tony Richard.son directing and a newcomer,
Tom Courtenay in the leading role,
and "Sammy Going South." a Bryanston
coproduction being filmed in Nairobi by
director Sandy McKendrick with Edward
G. Robinson heading the cast.
UA's 'West Side' Bookings
Total 348 End of June
NEW YORK—"West Side StoiT," which
opened its first two-a-day run at the
Palace Theatre, New York City, in October
1961, has scheduled 296 summer bookings
to make a total of 348 dates for the U.S.
and Canada set by the end of June, according
to Eugene Picker, United Artists
vice-president.
BOXOFFICE July 2, 1962 15

: July
^oU

6 Filmways Features
To Cost $10,000,000
HOLLYWOOD—A production schedule of
s i X pictui-es budgeted at approximately
$10,000,000 has been set by Filmways.
headed by Martin Ransohoff. The featui-es
will be made for two studios—Columbia
and MGM^with the expansion of the
slate at MGM a strong possibility, according
to Ransohoff.
With "Boys' Night Out" in release
through MGM, Ransohoff moves to Columbia
where he will do "Two Hearts, Thi-ee
Diamonds," currently being written for
the sci-een by Ii'a Wallach. The pictui-e
follows one to be made with Kim Novak
thi-ough a deal Filmways has with the
actress' Kimco Pi-oductions.
For MGM, Filmways will make "The
Wheeler Dealers," starring James Gamer;
and "The Americanization of Emily" toplining
William Holden.
Also set ai-e "The Light of Day," by Eric
Amjbler; "The Loved One," by Evelyia
Waugh, and "The Sandpiper," from a
screenplay by Hal Smith.
Thomas E. Davis Named
To Ampex Sales Post
REDWOOD CITY, CALIF,—Thomas E.
Davis has been appointed manager of sales
and service for Ampex Corp., it was aiinounced
by C. Gus Grant, vice-president.
Davis, who succeeds John Jipp, foimerly
vice-president and manager of sales and
service, resigned, will be responsible for
Ampex nationwide sales and service activities
wMch are carried out through Ampex
regional sales personnel, i-epresentatives,
distributors and dealers.
Davis, most recently president of Datanetic
Products, Inc., exclusive distributor
of Ampex magnetic tape products in the
southwestern United States, had previously
been with Ampex from 1956 to 1961, holding
several executive marketing positions.
Set 56 Key City Dates
For 'Bird Man' in July
NEW YORK— "Bird Man of Alcatraz,"
the Harold Hecht production starring
Bui-t Lancaster, will open in 56 key city
theatres in the U.S. and Canada in July,
following its world premiere at the Fox
Wilshire, Los Angeles, July 3, according
to James R. Velde, United Artists vicepresident.
Playdates scheduled include RKO Keith's,
Washington; Town Theatre, Dallas; State,
Cleveland; Onental, Chicago; State, St.
Louis; Palm State, Detroit; Loew's State,
New Orleans; Grand, Cincinnati; Loew's
Yonge Street, Toronto, and Loew's State,
Houston.
Changes in Releases
Warner Bros, is taking "The Story of the
Count of Monte Cristo" out of release as of
July 1 for the time being. Paramount has
armounced two changes in ninning time.
"Forever My Love," which was 147 minutes,
now is 115 minutes. "Hatari!" first announced
at 149 minutes has been corrected
to 159 minutes.
'Story Idea, Characferizotion Films
Inferest Public, Says Howard Hawks
Airer Manager Shocked
As 30 See Show for $1
HASTINGS, NEB.—Fred TeUer of
convinced he
the Hastings Drive- In is
must held the national record for the
lowest per -person admission, a record
established on a recent buck night.
TeUer said a man approached him
and asked how many persons would be
admitted for $1.
"All that are in one vehicle,"
Teller
answered.
The man left and returned shortly in
a bus loaded with 27 Iowa school children
and three adults on a tour of
South-Central Nebraska. He paid $1,
drove in and parked the bus sideways
so all could see the picture.
Teller said he figured the per-person
cost something like SVa cents, a record
he has no desire to break.
Argentina Named Winner
In Col. Int'l Drive
NEW YORK—Argentina, Columbia International
ten-itory managed by Emilio
Planchedall, was the gi-and prize-winner
in the 17-week Treasm-e Chest Sales Drive,
recently completed, according to Mo Rothman,
executive vice-president. First prize
among the 27 branch offices which won
prizes went to Cordoba, Argentina, managed
by Rafael Malchiodi.
Second place in the $25,000 drive went
to Bologna, Italy, and third to BerUn.
In the Top of the Mast portion of the
drive over its last two weeks, the temtories
were divided into four groups and
the winners were Italy, managed by Mike
Lam-ia; in the next gi-oup, the winner
was Spain, headed by Emilio Lopez; in
the thii-d group, Chile, managed by Ernesto
Laupheimer, and India, managed by R. M.
Shiroor. Special perfoi-mance prizes were
awai-ded to New Zealand, managed by Ron
Kivell, and to Uruguay, headed by Horaoio
Henmlda.
Martin Poll Buys Rights
To 'Colonel Sutton'
HOLLYWOOD — Martin Poll
has purchased
the motion picture rights to "The
Case Against Colonel Sutton," by Bruce
Cameron, bringing to three the number of
films he will make next year.
Poll, cun-ently editing "The Grand Duke
and Mr. Pimm." staning Glemi Ford, Hope
Lange and Chai-les Boyer, for UA, will make
"Janus," with Abe Burrows directing from
his own script, early next year. "Colonel
Sutton" is set for late next year, with a
distribution deal to be set shortly.
Music Score on Reprise
HOLLYWOOD—David Amram's music
score for "The Manchurian Candidate," a
United Artists suspense di-ama starring
Frank Sinatra, Lam-ence Harvey and Janet
Leigh, will be released by Reprise Records
prior to the film's November release.
NEW YORK — "Audiences are getting
sick of heavily plotted films and are showing
more interest in
pictures with a story
idea and characterization,"
according to
Howard Hawks, prod
u c e r- director of
"Hatari," for Paramount
release. Among
the "idea and chaiacterization"
pictm-e.s,
which include his
own "Hatari!", the
story of a wild animal
hunt in Africa, Hawks
mentioned "The Guns
Howard Hawks
of Navarone" and his own 1959 release,
"Rio Bravo."
NEXT THREE FOR PARAMOUNT
Hawks, who stai'ted directing pictures
for Fox Film Cons, in the silent days, will
make his next three pictures for Paramount
release, two of them with John
Wayne starred. Wayiie was the star of
both "Hatari!" and "Rio Bravo" and is
ideally suited to both "Yukon Ti-ail." a
gold strike tale which will be fiUned in
the west, and "Bengal Tiger," which will
be filmed in India. However, Hawks may
first make "Mail's Favorite Sport," from
a Saturday Evening Post stoi-y about a
tyro fisherman, if the script can be completed
for late simimer filming in the
northwest For this, Hawks wants Cai-y
Grant, if he is available.
All three pictures will be made in color,
which Hawks calls "essential" to most important
films, and have parts for two important
actresses in each. As in "Hatari!"
in which he used the Italian Elsa Maa-tinelli
and the French Michele Girardon, Hawks
wants to find new actresses and he left
for Paris late in June to interview new
finds from various European film centers.
Most of the impoi-tant Hollywood actresses
are imavailable and others are tied up
in T'V series, Hawks commented.
Hawks takes pride in the fact that "Hatai-i!"
is suitable for the entire family,
just as Walt Disney's features have always
been. He di-opped a few suggestive
lines of dialog from "Hatari!" after the
west coast preview, even though they di-ew
audience laughs, to keep the pictm-e in
the family categoi-y.
HAWKS FILMS AT MUSEUM
The Museum of Modern Art in New
York is currently rmming a cycle of Howard
Hawks films, stai-ting with "Fig
Leaves," a 1926 silent film, and winding
"
up with "Rio Bravo, his 1959 pictm-e, August
29 tlirough September 1. In all, 26
of Hawks' 35 featm-es will be shown.
The director mentioned that his pictures
have always been more widely praised in
foreign cities, where cycles of his pictures
have become a regulai- thing.
Claire Bloom to 'Haunting'
HOLLYWOOD—Claire Bloom. British
star, has been signed by MGM for the role
of Theodora in "The Haunting," which
Robert Wise wUl produce and du-ect. The
film also will star JuUe Harris.
BOXOFFICE July 2, 1962
17

BOXOFFICE
BAROMETER
This chart records the performance o( current attractions In the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
Big Red (BV)

: Martin
. and
. . had
Stanley Warner Reopens
Rebuilt Fabian Theatre
PATERSON. N.J. — The rehabilitated
Fabian Theatre, originally built 37 years
ago by Jacob Fabian, a native son, and his
son. Simon H,, was reopened with considerable
fanfare Jime 27, with United Artists'
"The Road to Hong Kong." plus
the es-piece Pliilharmonic Orchestra of
northern New Jersey and guest soloist
Elizabeth Cole.
Abe Greene, associate editor of the
Paterson Evening News, was master of
ceremonies for the theatre event, as well as
the dinner and reception at the Alexander
Hamilton Hotel. Si Fabian, now president
of Stanley Warner Theatres, donated
the entire receipts of the opening to 'the
Paterson Community Chest. At the dinner.
Mavor Frank X. Graves of Paterson presented
Fabian with a plaque expressing the
city's appreciation and recognition for his
continuing role as one of Paterson's
dynamic contributors.
Others on the dais at the dinner were
Arthur Rosen. 'W. Stewart McDonald. H.
Stewart 'Warner. Nate Lapkin. Harry B.
Haines, Joseph J. Masiello. Harry M. Kalmine,
Edward Fabian, Joseph M. O'Sullivan.
Jack Stern and Romy Schneider, the
German star of "Boccaccio '70," who was
visiting the U.S. Bob Brown and Paul
Brenner of 'WJRZ interviewed the notables
as they entered the theatre.
The Fabian w-as refurbished with a
$500,000 program which transformed the
venerable showcase into a modern theatre
with all the new technical advances for the
presentation of films. The major part of
the theatre was stripped to the walls and
rebuilt by Sidney Schenker. Paterson architect.
This remodeling included a new
V-design marquee and open outer lobby
with ceiling of red-and-white plastic flowing
to gold and white glass doors leading
to the inner lobby. The theatre was recarpeted
throughout and new, also, were
the interior walls, w'idely-spaced seats,
stage and theatre drapes, curtains, sound
projection and screen equipment.
Albany Allied Meeting
Plans for Convention
ALBANY—The Albany unit of Allied
Theatres of New York State, at a meeting
here Monday, discussed plans for the joint
convention of Allied Theatre Owners Ass'ns
of New Jersey and New York State at the
Concord Hotel. Kiamesha Lake. August 6-
9. Also discussed was the problem of annual
inspection of theatres by the State
Labor Department. Under the present system,
that department does most of the inspecting.
There was some complaint of the
cost, $25, and of the alleged double inspections,
entailing an outlay of $50.
The number of theatres now members
of the Albany Allied unit is 65. Leonard L.
Rosenthal, regional vice-president, was in
the chair.
PM Award to 'Stowaway'
NE'W YORK — "Stowaway in
the Sky"
has been awarded the Parents' Magazine
Family Medal as "the best film of the
month for the whole family to see." The
announcement is in the July issue of the
publication. Lopert Pictures Corp. is distributing
the Jalem Productions presentation.
Case of Small Theatres
Emphasized on Pay Rate
ALBANY—The case of small theatres for
exemption from the new minimum wage
law which raises the
bottom pay from $1
to $1.15 an hour,
rv
nine-man
*
"
'
come October 15, was
eloquently presented
at a public hearing in
Syracuse before the
board
i which will make its
recommendations to
P. Cather-
J: wood, industrial com-
' •" missioner, by July 7,
L. Rosenthal
by Leonard L. Rosenthal,
cochairman of
the New York State Theatre Owners Ass'n
minimum wage committee.
Rosenthal, local theatreman, also is
regional vice-president of the recently
activated Allied Theatres of New York
State. His presentation at Syracuse was
commended by Sidney J. Cohen, Allied of
New York State president, and by Allied
members of this area at a meeting here
June 25.
Although a number of the smaller theatres
have become marginal houses and
family operations, they nonetheless perform
a public service for their cities and
towns, and their merchants. Rosenthal told
the board. Burdening them with an additional
expense at this time will prevent
some from increasing playing time and
cause others to close, with a resultant reduction
of the number of employes or the
hours they work, he declared.
ALSO IN PUBLIC'S INTEREST
"It is in the public interest, as .well as in
the interest of theatres, that no additional
costs be placed on theatre operations," he
added. "Film theatres are the connecting
link between communities, villages and
towns and the so-called outside world. It
has been found that where a theatre closes,
the conmiumty and merchants suffer . . .
and both are desirous that such theatres
reopen."
Asked by a board member whether "increased
operating costs" had been the principal
cause for the closing of motion picture
theatres, Rosenthal replied:
"I do not make such a claim. There are
other reasons—increased competition from
other media, from television in the home,
from large bowling alleys, etc. However,
I can not measure the exact effects of
these, but I do know that increased operating
costs are an important factor in the
darkening or the playing-time curtailment
of smaller theatres."
"Basically, the reason for the establishing
of an Allied New York State unit was
for the precise purpose of helping smaller
theatres to stay in business by giving information
and encouragement, aids in promotion
and ways and means of saving in
operations. I come before the board for
the same purpose, trying to prevent these
theatres from being burdened with any additional
costs of operation. 'Whatever inducement
we can give these theatres would
be in the spirit of preventing curtailment
of present employment, even possibly of encouraging
them to increase the present
operations, and thus, more employment.
"These are the same theatres which cut
off ushers when the minimum wage went
from 75 cents to $1 and they had to reduce
matinees. Most of them . to go
into family operation. Now, we are trying
to prevent a further reduction of operating
time. It must be remembered that a good
many of these theatres have always, or for
a long time, have been marginal ones."
He underlined that where small town
theatres have closed, civic leaders and merchants
urged theli- reopening, "because
they are an asset to the community and
perform a distinct public service."
UNEMPLOYMENT FIGURES
Rosenthal pointed out he did not want to
go over the figures submitted by Emanuel
Frisch. the other chaii-man of the minimum
wage committee, at a hearing in New
York City, but the case of the smaller theatres
rested statistically on these figiu-es.
Frisch at the New York City hearing June
19, reported;
"An analysis of a representative group of
418 motion picture theatres in New York
discloses that following the enactment of
an increase in minimum wage rates in October
1959, and a further increase in September
1960, a total of 532 jobs was eliminated
in the youth and over-60 categories.
These were ushers, ticket takers, ticket sellers
and children's matrons. Projecting the
figures to cover the 1,000 motion picture
theatres in New York State, 1,700 jobs for
youth and 640 jobs for persons over 60
were eliminated since July 1959."
Frisch recommended a minimum wage
of 80 cents an hour for youths, students
and young men waiting militai-y service
under the age of 22, and $1 hourly for
elderly persons over 60 in theatre employment.
He added:
"Any additional burden imposed on these
fringe theatres must lead to the curtailment
of the number of hours of operation
or the closing of such theatres. It is obvious
that the employes who are the most
expendable will be the first to be let out.
The most expendable among theatre employes
are the young and old we speak of.
Yet the.se
are the very people who look to
our industry for the kind of employment
they are able to qualify for and which
serves their needs. In a sense, it might be
said that the youth and aged we speak of
are handicapped in terms of the minimum
wage law."
Lou Hart, Schine circuit manager in
Auburn, also addressed the board at the
Syracuse hearing. Charles Horowitz, director
of personnel for Schine Theatres, is
another chairman of the theatres minimum
wage committee. Others attending the session
included Sam Slotnick, operator of
three Syracuse area drive-ins and of a
conventional theatre in Sodus: Sol Sorkin,
manager of RKO's Syracuse Theatre; Marvin
Atlas, Buffalo exhibitor: Rube Cantor,
i
conductor of a house in Baldwinsville
acuse suburb
i
Syi'-
Ed Klayman of Buffalo.
BOXOFFICE July 2, 1962 E-1

Rainy Weather Boosts B'way Films;
UA Showcase' Plan
Mink' lolita: 'Advise Strong Opens Big in N. Y.
NEW YORK—The rainy weekend
iSatui'day.
Sunday. June 23-24), boosted business
from moviegoers unable to go to neai--
by beaches or resoi-ts. As a result, many of
the first-run houses were equal or slightly
above the preceding week, including "That
Touch of Mink," which had another nearrecord
stanza in its second week at Radio
City Music Hall; "Lolita," again a smash in
its second week at Loew's State and the
east side Muiray HiU, and "Advise and
Consent," veiT good in its third week at
the Ci-iterion on Bi-oadway and the east
side Sutton Theatre.
The thi-ee new films, "The Sky Above
the Mud Below," which was the biggest in
two years at the Foiiun on Broadway and
fine at the Normandie: "Stowaway in the
Sky," very strong in its opening week at
the Plaza, and "Boys' Night Out." big in
its opening at the Victoria in Times
Square and the tiny Guild Theatre, where
it got some of the overflow from the Music
Hall, were all business-gettei-s.
"The Miracle Worker" held up exceptionally
well in its fifth week at the Astor
and the east side Ti-ans-Lux 52nd Street,
and "Ml-. Hobbs Takes a Vacation" held
up well enough in its second week at the
Paramount but "My Geisha" was down in
its second week at the DeMille and the
east side Pine Ai-ts. "West Side Story,"
in its 36th week of reserved -seats at the
Rivoli Theatre, added daily matinees stai-ting
June 25 while "Judgment at Nui-embei-g,"
in its 27th week of two-a-day at
the Palace Theatre, also was up slightly
but "El Cid, now continuous in ' its 28th
week at the Warner Theatre, is nearing the
end of its run.
The Twin Cinema I and Cinema II
opened with much fanfare Tuesday i26i
with "Boccaccio 70" while United Artists'
"Premiere Showcase," with 13 theatres in
the metropolitan area, including two in
Manhattan, stai-ted Wednesday

TV, radio, outdoor posters and even a
banner-trailing airplane. Bronx borough
president Joseph P. Periconi proclaimed
June 27 as Bronx "Premiere Showcase"
Day in honor of the UA plan.
Loew's Theatres' summertime entertainment
started with MGM's "Sweet Bird of
Youth" and "Invasion Quartet." on
June 27, following a week of two MGM
first-run films at Loew's "The Tartars"
and "Ride the High Country." both of
which had been advertised as "First Run in
New York." "The Man Who Shot Liberty
Vaiance" and "Forever My Love," two
Paramount releases, will open July 4 and
then wUl come the two Paramount first
runs, "Hell Is for Heroes" and "Escap>e
From Zahrain." July 11. On July 18, the
Loew's bill will be "The Comiterfeit Traitor"
and "Blood and Roses" and on July
25 will come the first regular price-continuous
showing of MGM's "Ben-Hur."
In Brooklyn, "Hell Is for Heroes" and
"Escape From Zahrain" opened at the
Brooklyn Paramount, June 27, while two
others playing first run in Brooklyn, Columbia's
"The Three Stooges in Orbit" and
"Mothra," will open at the Brooklyn Fox
Theatre July 4.
$1,000,000 N. Y. Gross
NE'W YORK—Stanley Kramer's "Judgment
at Nuremberg" grossed over $1,000,-
000 during its first 26 weeks of two-a-day
performances at the RKO Palace Theatre,
where it opened December 19, 1961.
Charles Prevette Dies
PATERSON, N. J. — Charles Prevette
80, fonner manager of the Butler and Colonial
theatres at Pompton Lakes, died
recently at his home. 84 Turnpike, Pequannock,
after a long illness. He was born in
Messina, Italy, but was a resident of the
United States 76 yeai-s. In his younger
years he was pix)minent in vaudeville prior
to taking over theatre management.
U-I's 'Spiral Road' Booked
For Warner Theatre Aug. 3
NE-W YORK — Universal-International's
"The Spiral Road." starring Rock Hudson
and Burl Ives, will open at the 'Wanier
Theatre August 3, following the current
"El Cid," which completed 25 weeks of twoa-day
performances early in June and is
now in its fourth week of three-a-day.
The New York premiere will follow the
Texas world premiere at the Metropolitan
Theatre, Houston, July 18.
Hudson aiTived in New York from Hollywood
Jime 27 for advance promotion on the
picture and went to 'Washington June 29 to
represent the Motion Pictm-e Ass'n of
America in making a presentation to the
General Federation of Women's Clubs at
its 71st national meeting. He will then
go to Dallas for advance promotional activity.
"The Spiral Road" recently received
special merit awai-d from Parents' Magazine.
Star and Producer Attend
Opening of 'Boccaccio'
NEW YORK—Romy Schneider, German
star of the Luchino Visconti episode of
"Boccaccio '70," Carlo Ponti, producer of
the three-epi.sode film, and Joseph E.
Levine, president of Emba.ssy Pictures, attended
the invitation opening of the picture
at Cinema I-Cinema II for the benefit
of the William Alanson White Institute
and the Riverdale Mental Health Ass'n
June 25. The pictm'e opened its regular run
at the twin theatres Tuesday, June 26.
More than $6,000 was raised.
Notables attending included Joan Fontaine,
Warren Beatty, Natalie Wood. E. G.
Marshall, Ina Balin, Dana Wynter, Agnes
Moorehead, Geraldine Page, Dina Merrill,
Tommy Sands, Eva Gabor, Betty Comden
and Adolph Green, Madeline Sherwood,
Hugh Downs, Pearl Buck, David Susskind,
Jose Quintero. Robert Ros.sen and Ben
Grauer, as well as Deputy Mayor Edward
F. Cavanaugh jr., Paul Screvane, president
of the City Council and Commissioner
Richard Patterson.
The special programs covering the lobby
and street activities on Monday included
the Sandy Lesberg Show, broadcast in 74
foreign countries, as well as in New York
and on FM radio, the Armed Forces Press,
Radio and TV and the Voice of America.
"Boccaccio '70" opened in Isi-ael June 28
at an event sponsored by the diplomatic
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BOXOFFICE :
: July 2, 1962 E-3

25
27
after
and
B RO AD\/\f Ay
JJOBERT GORDON EDWARDS, Embassy
Pictures representative in Europe, arrived
from abroad Sunday, June 24, for
home office meetings while Pierre-Dominique
Gaisseau. explorer who produced "The
Sky Above—the Mud Below" for Embassy
Pictures release, got in from Paris for a
ten-day stay. • • • Harold J. Mirisch,
president of the Mirisch Co., returned from
Europe on the Queen Mary Tuesday, June
26. to confer with United Ai-tists executives
on "Two for the Seesaw" and "Kid Galahad"
summer release. Ricaido Montalban.
who completed "The Grand Duke and Mr.
Pimm" in Europe, and Telly Savelas, actor
in "Bird Man of Alcatraz," returned from
Europe on the United States Wednesday,
June 27. Leon Peldun, manager of Belgium
and Luxembourg for United Artists, is also
in New York for discussions with home office
executives.
Sidney Kramer, foreign sales m.ajnager
for Cinerama, Inc., left for Caracas,
Venezuela. * • « Headed for Europe are
Morton DaCosta, producer-director of "The
Music Man" and Robert Preston, the star,
who will again be associated in the same
capacities on the new Warner Bros, picture.
"Not on Your Life." which will start
filming in Greece in July. • * * Bemie
Wilens, William Morris agent, left Monday,
June 25. for a four-month trip to Europe to
confer with motion picture executives. • • •
Martin Rackin. Paramount executive in
charge of production, is back in Hollywood
following a tour of Europe to confer with
producers, distributors and exhibitors in
London, Paris and Rome.
Geraldine Capano, daughter of Dom J.
Capano, treasurer and general sales manager
of S.O.S. Photo-Cine-Optics, Inc. was
married to John Minogue jr. at St. Teresa's
Church in Staten Island. Nuptial mass was
held at 12 noon Saturday, June 30. A reception
was held at the Towne House, also
on Staten Island. The couple left for a
motor tour honeymoon in Canada.
Frank Hawkins, first a,sslstant stage
manager of Radio City Music Hall, is the
proud father of his first boy Frank Chase,
born to Mrs. Hawkins at Englewood Hospital,
N.J., as the couple's third child. * * *
Harold Van Riel, executive advertising art
director for 20th Century-Fox, received the
LaGuardia Memorial Award for outstand-
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1 Diahann
i
ing achievement in the field of art at the
graduation exercises at the High School of
Mu.sic and Art Wednesday
Carroll, star of
27
"No Strings,"
.
received the
music award. * • • Leon Brandt, general
sales manager of Lopert Pictures, went to
Texas Tuesday i26i to supervise distribution
of "Stowaway in the Sky" and "The
Important Man." * * • Judson Parker,
aiibassy Pictures home office .sales representative,
is on a five-w'eek southern business
trip.
Sue Lyon, who plays the title role in
MGM's "Lolita," left Friday

' ^
OF THE
VIRGINIA MOTION PICTURE
THEATRE ASSOCIATION
(Founded July 24, 1934)
ANNUAL LEARN-FUN
THE CHAMBERUN
'
CONVENTION
FORT MONROE, VIRGINIA
July 16-17-18
7wo Outstanding Business Sessions Featuring Nationally
Prominent Industry Leaders and Inspirational Speakers.
5TH ANNUAL GOLF TOURNAMENT
Registration:
Make Your Reservations
Now!
Men-S30.00 Ladies -322.50 Children -SI 0.00 (14 and under)
INCLUDES: Seated Reception Buffet - Monday Evening, Two
Brunches, Three Cocktail Parties, Seafood Dinner - Tuesday,
Banquet and Dance -
Admission to
FREE:
Wednesday, Door Prizes,
PIUS:
Game Night
3 Rooms and Complete
Registrations Worth $100.00 Each
and
2 Rooms for Convention
BOAT TOURS OF HAMPTON ROADS
For Complete Information Write:
CARLTON DUFFUS, V.M.P.T.A., 110 N. ADAMS ST.
Richmond 20, Virginia
BOXOFFICE :
; July 2, 1962 E-5

. . Leonard
. . The
. . When
ALBANY
total of $8,000
J^ had been collected in the
annual Variety Club drive on behalf of
Camp Thatcher, Chief Barker E. David
Rosen said.
He added that "money will be
coming in on individual pledges for the
next month." Tent 9 pledged $11,000 to the
support of the mountain camp, which will
be open July 6 through August 15. Rosen,
assistant to the general manager of Stanley
Warner-owned WAST-TV, expressed no
doubt about the Variety Club's ability to
raise the remainder of the necessai-y funds.
The managements of
downtown first-run
theatres have indicated their willingness
to arrange a film premiere should Tent 9
wish to sponsor it. Street and advance
sales of the Times-Union and of the
Knickerbocker News, plus gifts, this year
exceed the 1961 figures. Tobin Packing
Co. again demonstrated its generosity by
donating $500. In addition, William G.
Somerville, an officer of the company, gave
$100. Ted Leiss. a retired official, likewise
made a gift. Desormeau Vending Co.
was another substantial donor, with $300.
Schine's Mohawk in Amsterdam reopened,
after a brief "vacation," with a horror
show featm-ing Dracula and Frankenstein
Monster "in person from Hollywood,"
with "two chilling hits" on the screen. The
show played the Rialto in Glens Falls the
next day . . . The Jericho Drive-In south of
here continues to plug Plaid stamps . . .
Joe Miller, Menands Drive-In on the
to Troy, is soliciting ads for the
road
program
booklet to be published on the joint convention
of Allied Theatres of New York
State and Allied of New Jersey August 6-9
at Kiamesha Lake in the Catskills . . . The
address of the Albany office of Allied Is 90
State St.
Samuel E. Rosenblatt, now In full charge
of Rosenblatt Theatres and a former chief
barker of Albany Variety Club, entertained
branch managers and bookers at the annual
Variety golf day in the Shaker Ridge
Country Club, Loudonville, June 25 . . .
Geoff Davis, who aided in the recent street
sales of the Times-Union and of the Knickerbocker
News, on behalf of the Camp
Thatcher Fund, is with WOKO, not WABY,
as was incorrectly reported.
Vicki Grygiel, who served on the old
Univer.sal-International staff and now
works in the General Services office of the
state, is still faithful to Universal. On her
birthday, she decided to view a motion picture
show, and picked the Strand. The
reason: it was playing U-I's "Invitation
Received." on a bill with "Hell Is for
Heroes." Mrs. Gi-ygiel still sings at affans
arranged by Cathedral of the Immaculate
Conception organizations
.
Nate Winig, who is erstwhile chief barker
and long one of the Variety Club's most
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Save Corbon Cost
W»il Cooit Thcotr* S>rvic*
ini K.W. tuKNiT - ronriAiiii, oiicon
U:
Coll—write—.!,«- for a dtmon,t-oi,on
E-6
active workers, could not help in this year's
solicitations for Camp Thatcher. Underweight
and lacking his usual strength, he
went to Pratt Institute, Boston, for a series
of tests. The diagnosis was a thyroid
condition.
Michael S. Artist, director of publicity
and promotion for WAST-TV, and press
guy for the Variety Club, returned from a
vacation in Ohio .
K. Rosenthal
hopped to Chicago for a legal conference
. . . The Strand is advertising
"Park Free Nights and Sunday, Minit Man
and Sheridan Lots" .
Palace has a
similar tieup with the parking lot acro.ss
North Pearl street from the theatre, once
the site of the Grand, and two other parking
areas.
The Utica Jewish Council sponsored a
premiere of "Judgment at Nuremberg" in
the Stanley Warner Avon the night of
June 26. The Gideon lodge of B'nai B'rith
presented a premiere of the picture at the
Ritz here, the same evening. With about
five days to go, chairman A. I. Milstein
reported two-thirds of the 900-seat house
had been sold at $3 to $5 . . . William H.
Aust advertised "Miniature Golf Course
Open" at Aust's Open Air Theatre five
miles south of Glens Palls. Don Hallenbeck's
Indian Ladder Drive-In, located in
the Helderbergs, 15 miles from Albany, also
features a "minny" golf layout.
Rites for Lucile Watson;
Featured in Many Films
NEW YORK— Funeral services for Lucile
Watson, 83, stage actress who was featured
in a score of important pictures from 1934
to 1951, were held at St. James Episcopal
Church June 27. Miss Watson died of a
stroke at her home on east 63rd street June
23.
After a long career on the Broadway
stage, starting in 1902 and ending with
"Late Love" In 1953, Miss Watson first
entered films In "What Every Woman
Knows," starring Helen Hayes, for MGM.
Her other pictures included "Waterloo
Bridge." "Rage in Heaven," "The Watch on
the Rhine," in which she recreated her
stage portrayal, "My Fleputation." "The
Razor's Edge," "Tomorrow Is Forever
"Never Say Goodbye," "Three Smart Girls!"
"Made for Each Other," "The Great Lie "
"Footsteps in the Dark," "Little Women"
and her last two, "Harriet Craig" for Columbia
in 1950 and "My Forbidden Past"
for RKO in 1951.
Two Eastern-Made Films
To Be Released in 1962
NEW YORK—Two eastern-made features
will be released in 1962, the recentlycompleted
"The Small Hours," produced,
directed and written by Norman C.
Chaitlin, and "Peacock Feathers," now in
its third week of shooting by producerdirector
Jerome Hill, who made "The Sand
Castle."
"The Small Hours," which was made entirely
on location in New York City with
22 players from the Broadway stage and
TV, features Michael Ryan, Lorrain Avins,
Hemy Madden and Marilyn Thorsen!
"Peacock Feathers," which stars Maybelle
Nash, 73-year-old featured in "The Sand
Castle," and Suzana de Mello, Brazilian
actress, is filming in Greenwich, Conn,
BUFFALO
yhere was sorrow along Filmrow following
news of the death in Washington of
Jack Mundstuk, 57, who was MGM manager
here for 15 years. Mundstuk had been
with MGM 35 years, starting as a clerk
in Detroit, his native city. He held assigmnents
in Indianapolis, Pittsburgh and
Cleveland. He came here in 1945, and was
moved to Washington in 1960. Surviving
are his wife, a son Jay and a daughter
Anne.
The Lisk-Savory Corp., an old Buffalo
company now heaquartered in Canadaigua.
has announced the purchase of the
Weisner-Rapp and the Allen Herschell
companies. Wiesner-Rapp is a manufacturer
of machine tools and constructioncontractors'
equipment and the Allan
Herschell, a wholly owned subsidiary, is
the country's oldest manufacturer of
men-y-go-rounds and the large.st manufactm-er
of amusement rides. Lyndon Wilson,
president of Allen HerscheU, will also
head Wiesner-Rapp.
Residents of the Rosa Coplon Home are
among the guests each summer of the
Glen Park Casino. Han-y Altman, owner
and operator of amusement park and the
Town Casino in downtown Buffalo, and
wife entertained the guests at their 15th
annual outing the other day in the park.
A picnic dinner was served in the grove,
after which the guests were entei-tained
in the Casino, with a Broadway revue,
made possible through the cooperation of
the musicians union and the AGVA. For
the past nine years the Altmans also have
been hosts at the Glen Park for children
In western New York who have been
stricken with cerebral palsy.
William Brett, general manager of the
Skyway Niagara Drive-In on the PalLs
boulevard and the Lake Shore at the Circle
on the lake road, a representative for
New York state for the Will Rogers fund
campaign, attended a meeting in Saratoga
Springs, over the weekend to discuss drive
plans. Brett and other delegates to the
meeting resided in the Saratoga motel
operated by Herman Robbins, head of National
Screen Service. Syd Cohen, president
of Allied Theatres of New York, also
attended the meeting.
Hamburg's Palace Theatre assumed a
temporaiT new name the past week to
take its part in that area's sesquicentennial
celebration. Retitled the Gaslight Theatre,
the house presented two special shows dui--'
ing the week. Jen-y Gross and John K.
Smith were cochainnen of the Gaslight
Theatre project .
Ginger Rogers
came here to star in the Melody Fair
production of "Calamity Jane," she was
visited by two old friends. Mr. and Mrs.
Earl B. Leach of 2439 Delaware Ave., dance
teachers who started on the stage with
Ginger in Texas years ago.
Marion Gueth, for many yeai-s employed
in distribution and exhibition offices will
be maiTied, according to reports along
Filmrow. Miss Gueth's last association with
exhibition was a secretary at the 505 Pearl
St. offices of the Motion Pictm-e Theatre
Owners of New York State, when George
Gammel was president of that now defunct
organization.
BOXOFFICE :
: July 2, 1962

. . . Charles
. . . Roy
. . Francis
. . Tony
. . Edward
. . Mr.
PITTSBURGH
JJarper Dodd, 56, for eight yeai-s manager
of the DuBois Hi-Way Drive-In, died
of a heart attack. He was a high school
teacher who devoted the summer months
to tlie outdoor theatre business. Sui'viving
are his wife Irene, a son Jack, and two
daughters. Dodd was employed by the late
Albert P. Way, senior showman of the
country, who died several months ago.
The Cameraphone in East Liberty, one
of the oldest in-service theatres in the
nation which was closed recently as a
Mervis-Associated house, has been reopened
by the G&G Amusement Co., which
has a circuit of theatres playing foreign
exploitation and sex films in Toledo, Coliunbus,
Youngstown, Detroit. Indianapolis,
Erie, cic. lATSE Local 171 repoi-ts John
Nickel again is in the projection booth at
the Cameraphone . Thomas,
Gateway Theatre and Pilmrow projectionist,
went to Hollywood to visit his son
Ronald and his wife who have resided
there for the past year.
Jack Mervis, former exhibitor and film
booker, now manages a "retirement" hotel
in Miami Beach. He reports he likes this
new type of hotel business which caters
to retired folks at reasonable rates
Fifty youngsters who participated in
. . .
the
Ambridge Soap Box Derby will be guests of
Tom Budjanec, manager of the Ambridge
Theatre, July 6 . . . John A. Zomnir, UA
manager, enjoyed a great UA Week, just
closed. He reports his branch is ahead of
last year in billings and collections and
that more than 100 additional UA Week
prints were in use for the drive period . . .
Frank SilveiTnan. Columbia manager, also
repoits that his branch is ahead of last
year.
Dean, son of
Mr. and Mrs. Marlin Way
of Theatre Enterprises at DuBois, and
Constance Miller of Lock Haven were
joined in maiTiage June 30 in Blanchard
near Lock Haven. The bridegroom will
complete his studies at Williamsport Institute
of Technology next year. A sister
Saundra Jeanne Way served as bi-idesmaid.
Dean's grandfather was the late Albert P.
Way, theatre owner and manager for 65
years, who died April 24 at the age of 93.
Mervis, who last managed
East Liberty's Cameraphone, was hospitalized
several months and now retmiis
there twice weekly for therapy and treatment
for aiiihritis in his legs.
George E. Potts, manager of the Manos
circuit's Super 422 Drive-In, near Indiana,
Pa., nad a tieup with Hawk's whereby an
ozoner patron won an RCA Victor radio.
Fiedler jr., says he is closing the
Roxian Theatre, McKees Rocks, and he
will be thiough with this operation. His
lease will expire in two months . . . Bud
Fike, manager of the Manos Theatre,
Tarentum, has the house on a summer
. . .
schedule . . . Al Nordquist reopened the
Main Street Theatre, Guleton. The Potter
County house had been closed for six
months . . . James Johnston, who ended
his career with NSS a week ago, resides
in Waynesbm'g where his wife is a school
teacher The trailer-accessory finn
will operate without a field salesman in
this area Coutsoumbis, manager
of
.
the Gateway and Pulton theatres
for Associated, gifted several hundred
patrons with Pan-Am flight bags and new
spray talc.
A book on the theatre in West 'Vii-ginia
. . .
is to be prepared for the centennial celebration
one year from this date, and Alayne
Steiger, 205 McKinley Ave., Charleston 4,
W. 'Va., seeks old playbills, records, memoirs.
Philip Conley of Education Foundation,
Inc.. offered to publish the book. All materials
will be returned to the sender, unless
it is specified otherwise. The books will be
deposited in the West Virginia ai-chives in
Charleston Regent Square Theatre,
Edgewood, along with various impix>vements
in recent months, has a new marquee
structure and lettering installed over its
circled outdoor frame. No other theatre in
the area to our knowledge has matched
the Regent Square in modernization in
recent years C. Piinsen,
69,
.
Youngstown theatre owner, died of
acute leukemia. Thirty years ago he owned
the Pemi Theatre, New Castle, Pa., and a
number of other theatres ... A former
Youngstown exhibitor, long retired Abe
Meritzer, 83, died recently.
. .
Tom Hickes, sr., Saxton exhibitor, is reported
at the Blair Hospital, Huntingdon,
after suffering a heart attack . and
Mrs. Al Burtnett of the Pines Drive-In,
Meyersdale, and the Moonlite Drive-In,
Bedford, have a new car . John Nagy is
back on the job at his Liberty Theatre,
Rural Valley after a month's vacation In
his native Hungary.
James Lacey, projectionist at the Regent
Follies Theatre, Erie, and his wife celebrated
their 22nd wedding Einiuversary
June 23. The theatre is a unit of the G&G
Amusement Co. of Toledo, headed by Hai'-
old Greenlin and Leroy Griffith . . . Sally,
daughter of Mr. and Mrs. George Rodnok
of the Hannar Drive-In, HarmarvUle, has
enrolled at Slippery Rock College . . . Stardust
Drive-In, Smithburg, W. Va., is reopening
for the new season July 4 under
new management. Gene Chipps of West
Union is the proprietor and Gray Barker of
Clarksbm-g is booker . . . Tommy Bello has
been recuperating at home following surgery.
He's the Nanty-Glo showman, and
one of the most popular individuals in this
film teiTitory.
Dick Perry Joins Atlantic
NEW YORK — Dick Perry, formerly
sales manager for Pi-incipal Film Exchange,
is now associated with Atlantic Pictures
Coi-p., according to George Roth, president
of Atlantic.
PHILADELPHIA
.
H capacity crowd packed the Ai'cadia
Theatre Wednesday i20) for the preview
showing of "Advise and Consent."
which was staged for the benefit of the
Women's Medical College of Pennsylvania
The Park Theatre in Stone Harbor
. .
housed a meeting of the Realty Owners
Ass'n Satm-day i23) at which Mayor William
G. Lange jr.. reviewed the progress
made in the resort following the severe
stoiTn of Mai'ch 6, 7,
Frankie Avalon's manager, Tony DeSantis,
a Philadelphian who played football at
Bishop Neumann High, has been signed
to appear with Frankie in "Valley of
Swords," which will be done this summer
in Spain . . . Another Philadelphian, film
star Fabian Forte, drew large crowds to
the Wanamaker store in center city. He
appeared there to publicize his cm-rent
film, "Mr. Hobbs Takes a Vacation" at
the Boyd Theatre. He also reminded that
he has two more films coming up— "Five
Weeks in a Balloon," the Jules Verne
story, and "The Longest Day," by Dan-yl
Zanuck. In the crowd of some 10,000 who
came to see Fabian were his brothers
Robert, 17, and Tommy, 14, and a cousin,
Marlene Mazullo, an employe of the Wanamaker
's store. In an effort to polish his
acting, Fabian announced he plans to appear
in the play "John Loves Mary," in
summer stock. He said he is becoming
more and more serious about his film
career.
Steel Pier operator George Hamid sr.,
will be honored by the Poor Richard Club
of Philadelphia Tuesday i3i. Others joining
in the honor will be the Philadelphia
Club of Advertising Women, the Television-
Radio Advertising Club, the Philadelphia
Public Relations Ass'n and others.
Columbia Will Release
British-Made 'Maiden'
LONDON — Columbia Pictures
has acquired
the western henrisphere distribution
of "The Iron Maiden," to be produced by
Peter Rogers and directed by Gerald
Thomas, starting July 2, according to M. J.
Frankovich, first vice-president. The
comedy will star Michael Craig, Ann Helm,
Alan Hale jr.. Jeff Donnell, Cecil Parker
and Noel Purcell. Craig recently starred
in Columbia's "Mysterious Island" while
Miss Helm is featured in the current "The
Interns," both Columbia releases.
RCA SERVICE COMPANY
A Diyision of Radio Corporation of America
210-12 North 12th Street
Philadelphia, Pa. Locust 3-7568
L__C3!a-^C^BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Diitributed
tn Pennsylvonto—Blumberg Bros., Inc., 1305 vine Street, Philadelphia,
Walnut S-7240
National Theotre Supply, Philadelphia— Locust 7-6)56
Superior Theatre Equipment Company, Philadelphia
RIttenhouse 6-1420
National Theatre Supply Co., 84 Van Broom Street,
Pittsburgh, Pa.^^rant 1-4630
BOXOFFICE :
: July 2, 1962 E-7

^(Md

NEWS AND VIEWS THE PRODUCTION CENTER
Martin Suit Claims
Fox Contract Breach
HOLLYWOOD — Dean Martin and his
company. Claude Productions, filed two
counter-claims in Superior Court and
asked $6,885,500 damages from 20th Centui-y-Fox.
The suit was in answer to one
filed earlier by the film company for $2.-
000.000 damages against the actor and
Claude Productions following Martin's refusal
to star in "Something's Got to Give"
with any actress but Marilyn Monroe.
According to Martin. Claude Productions
and 20th-Fox entered into an oral agreement
in March 1962 which was amended
several times from March to May 24. 1962,
with 20th-Fox agreeing to pay Claude Productions
$300,000. plus 11^2 per cent of the
net of "Something's Got to Give," estimated
at $750,000.
Martin claims that the studio breached
the agreement and that Claude has been
paid only $165,000, with a balance due of
$135,000.
Other allegations In the actor's suit
state that he had a contractural right of
approval for replacement for Miss Monroe,
that he has never delayed or Interrupted
production of a film, that the picture provided
profits for a number of artists and
studio workers, and that he has properly
performed his contractural commitments
in 2.3 pictures made in Hollywood.
The suit further claims that Martin's
agents told 20th-Fox that Lee Remick,
originally set as a replacement for Miss
Monroe, but since released from the assignment,
was not a suitable replacement for
Miss Monroe in the role but that "various
other actresses would be acceptable." The
suit charges that 20th-Fox refused to submit
names of other actresses.
Martin further claims that "certain persons"
managing" 20th-Fox were criticized
as the result of large losses in film production
and conspired to blame lo.sses connected
with the film on Martin. Martin alleges
that these "certain persons" issued
"false, fraudulent and misleading statements"
about him and failed to disclose his
contractural right to approve a replacement
selection.
Blaustein Quits MGM
HOLLYWOOD—After an association of
five years, Julian Blaustein and MGM
have settled therr production-distribution
agreement, which still had more than a
year and a half to go, and Blaustein wUl
leave the lot within the next few weeks.
The settlement was the result of the inability
of the studio and producer to agree
on subject matter for his next production.
(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.)
8 Are Elected Trustees
Of Motion Picture Fund
HOLLYWOOD — Eight new members
have been elected to the Motion Pictm-e
Relief Fund's board of trustees, president
George Bagnall announced.
New tnistees are: Robert Blumofe,
United Artists; Elinor Donohue; Bonar
Dyer, Walt Disney Productions: Don Haggerty.
lATSE Local 683: Carolyn Jones:
Francis Lederer: Thomas Stone, Columbia
Pictures: Kenneth Thomson, SAG. Also
named to the board was Albert Hilton, retiring
first vice-president.
Kingman Will Shoot
Feature in Manila
HOLLYWOOD — Alex Nicol has been
signed by Kingman Productions as the star
and director for the company's first feature.
"Across the Mekong," starring Marshall
Thompson. Kingman, recently
formed by Thompson and Wray Davis, will
shoot the film at location sites in Manila.
« * •
Sam Katzman has purchased "The
Renegade and the Nun," a screenplay by
Lee McMahon, to be produced for Columbia
Pictures as the first of a multiple film deal.
A budget of $800,000 has been set by the
producer for the film on which casting has
started.
'Horn' to Paramount Lot
HOLLYWOOD—The executives and staff
of Essex Productions will move to the Paramount
studio from the Samuel Goldwyn
studio for production of "Come Blow Your
Horn." slated to roll September 10 with
Frank Sinatra starring. Howard W. Koch
will seiwe as executive producer of the picture
which Norman Lear will produce and
Bud Yorkin will direct from Lear's screenplay.
On Writers' Unfair List
HOLLYWOOD—Tlie Writers Guild of
America has placed Prank Atlass and
Frank Atlass Productions on the "unfair"
list for alleged failure to pay a scrivener
$4,500. WGA also disclosed that Fi-yman
Enterprises, owned by Red Doff and Mickey
Rooney, has been removed from the list.
For Role of Crapshooter
HOLLYWOOD — Frank Albertson has
been signed by producer Jack Rose for the
role of Jackie Gleason's crapshoottng crony
in "Papa's Delicate Condition," currently
shooting at Paramount.
Pair Plans to Make
Intelligent' Films
HOLLYWOOD — Lesser-Barsha
Films
has been formed by veteran filmmaker
Julian Lesser and Leon Barsha to produce
what they tenn "intelligent entertainment,
to satisfy the aspirations of people to enjoy
themselves on a higher plane."
Lesser, son of movie mogul Sol Lesser,
has been active as a producer and distributor
of films for the past 25 years. Barsha,
a film editor, director and producer for the
past 35 years, currently is president of
American Cinema Editors Inc., an honorary
society of the industry's top motion picture
and TV film editors.
According to Lesser, theii' intention is to
produce unusual ejiploitation films, employing
new techniques and concepts, to
tell some of the world's great stories of art,
literature and science, which they plan to
roadshow in the nation's key cities, setting
up their own distribution system to
play auditoriums, specialty houses, as well
as theatres.
Lesser stated that In researching this
new audience potential for the past year it
is their conclusion that a growing segment
of the population heretofore ignored by
Hollywood will be reached.
"There are plenty of people who stay
away from the movies but who will pay to
see a roadshow film in the local auditorium
if the subject matter is on an intellectual
level," Lesser said. The partners agree that
in order to suiwive, the motion picture industiT
must take "an entirely new look at
the situation and return to yesterday's
showmanship and find a refreshing approach
to providing movie entertainment."
According to Barsha. Hollywood must
turn out more intelligent entertainment in
order to stay in business, and films of the
future must be carefully analyzed, their
distribution individually tailored to reach
new audiences. Lesser and Barsha have
set up offices at General Sei-vice Studios
here, and plan to announce their first production
shortly.
'2 for Seesaw' Will Rock
To Andre Previn's Music
HOLLYWOOD—Musician Andi-e Previn
has been signed to compose and conduct
the score for "Two for the Seesaw," Mirisch
Pictiues-Robert Wise presentation
which United Artists will release this
Christmas.
Previn. two-time Oscar winner for musical
contributions to "Gigi" and "Porgy and
Bess." is now at work on the new
assignment.
BOXOFFICE July 2, 1962 W-1

Beach
'
'
. . . NoiTnan
. . Mae
. . Condolences
. . Bernie
. . Andy
. . Robert
. .
'Mink; 'Halari!' Perch
Atop Market St. List
SAN FKANCISCO—Business in general
picked up in the last ten days— due to a
better supply of pictures. The Golden Gate
Theatre, marking the 75th anniversary in
San Francisco of RKO Theatres, opened
with "That Touch of Mink" with a strong
250 per cent. "Hatari!" opened at the
Paramount with a good 200 and "Advise
and Consent" at the St. Francis with 150
per cent—all thi-ee probably in to stay
for several weeks. "Sweet Bird of Youth"
hit 210 per cent in the closing week at
the Stage Door.
(Averoge Is 100)
Cirteromo-Crpheum—Holiday in Spain (Cinemiraclc),
4th wk 100
Esquire— Ei Cid (AA), 4rh wk 210
Fox— Big Red (BV); The Living Desert (BV),
2nd wk 90
Gold2n Gate—Thot Touch of Mink (U-l) 250
Metro—Whistle Down the Wind (Pathe-Amer) .300
Paromoun;— Hotari! (Pora) 200
Presidio—A Toste of Honey (Cont'l), 4th wk. . . .300
Stags Door—Sweet Bird of Youth (MGM),
13th wk 210
St. Francis—Advise ond Consent (Col) 150
Unted Artists—West Side Story (UA), 27th wk...275
Vc3u3—Through o Gloss Darkly (Jcntis),
71ti wk 150
Worfield—The Concrete Jungle (Fonfore) 100
Ycrk 24—A Tosfo of Honey (Cont'l), 4ttl wk. ...100
'Bon Voyage' Displays
Magnetism in L.A. Bow
LOS ANGELES—Business brightened for
the week due to strong openers and multiple
bookings. Incomer "Bon Voyage"
zoomed to 290 per cent in its local bow.
with "Lolita" running a close second with
255. "Advise and Consent" led the regular
holdovers with 150 in its third session.
Beverly— Loiito (MGM) 255
Beverly Canzn—The Five Doy Lover (Kingsley),
3rd wk,; The Kitchen IKingsley-Moyfoir) .... 90
Corthay Circle— El Cid (AA), 27th wk 70
Chinese—West Side Story (UA), 28th wk 260
Egyption, State, Wiltern, Loyoto—Sweet Bird of
; a screen game,
HOLLYWOOD fakes top
honors. As a box-office oftracfion,
it is without equol. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ookton St. • Skokic, Illinois
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Save Carbon Cost
Won Coast Thaatr* Sorvic*
nil K.W. ruiHlT - roiTUHD. oiigoh
Coll—»(.!*—wilt— tore d(monit'ari«n
Youth (MGM), 1st gen. release, 14th wk
at Egyptian no
El Rev, ins, Boldwin, Worren's—The Counterfeit
Traitor (Pora) 1st gen. release 105
Fine Arts- -The Miracle Worker (UA),
5th wk 120
Fcur Stor— Lisa (20th-Fox) 120
Fox Wilshire— Mr. Hobbs Tokes a Vacotion
(20th-Fox), 5th wk 75
Howou—All Foil Down (MGM), return run 65
H,llstreet, Pix—Trapeze (UA), The Vikings
(UA), reissues 70
Hollywood— Escape From Zohroin (Pora)
2nd '_
wk 75
Hollywood Poromourvt— Bon Voyage (BV) . . . . . 290
Los Angeles, Vogue— Lonely Are the Brave
70
Music Hon—Only Two Can Play (kingsley)
I 0th wk
Orpheum—Jack the Gionf Killer (UA), 2rid wk
'
Pontages—Judgment ot Nuremberg (UA)
'
27fh wk
85
Worner Beverly -Advise and Consent (Col),
3rd wk ...
150
Vagabond^—The Five Day Lover {Kingsiey)
The Kitchen (Kingsley-Moyfair) '
80
Major Portland
Theatres
Follow Upbeat Pattern
PORTLAND — Top-rated "West Side
Story" was in good company here as brisk
openings kept local managere smiling.
Broadway, Sandy Blvd. Dr.ve-ln—That Touch of
Mink (U-l); Information Received '\J-i) 175
Dnve-ln— Jock
n'li?''^^.^!.
the Giont Killer
(UA); Mighty Ursus (UA) 135
Hollywood—Seven Wonders of the World
(Cinerama)
. .
,^g
Music Box--West Side Story (UA); ISth' wk.
Orpheum— El Cid
250
(AA), 3rd wk 765
Paramount, Amphitheatre— Big Red (BV)' The
Living Desert (BV), reissue 165
'Mink' Looks Like Sable
In Seattle Music Hall
SEATTLE — "That Touch of Minkopened
at the Music Hall with a strong
200. At the Music Box "West Side Story"
continued to do big business, with 160
for its 18th week.
Blue Mouse— Merrill's Morauders (WB) 7S
Fifth Avenue— Big Red (BV) ,,2
New La Habra Airer
To Be Pacific's 46th
LA HABRA, CALIF.—The new La Habra
Dnve-In, a de luxe situation with capacity
of 1.500 cars, will be opened Tuesday i3i
William R. Porman. president of Pacific
Dnve-In Theatres Coitd., announced Located
on Imperial highway between Highway
39
I
boulevard) and Harbor
boulevard, the airer becomes the circuit's
46th outdoor installation in southern
California.
"Bo.vs- Night Out," starring Kim Novak
James Garner, Howard Mon-is and Tony
Randall, has been booked for the opening
program.
Innovations incorporated in the La
Habra touch on such important details of
dnve-in operation as childrens play area
snack bar service and rapid in-and-out car
handling.
Paradise Theatres Third
To Irwin R. Franklyn
LOS ANGELES — Irwin R. Franklyn
publicist, has purchased a one-third interest
in Paradise Theatres, Inc.. operator of
two hardtops and a drive-in in northern
California: the Amador at Jackson, the El
Rey in Chico, and the Pine-Breeze Drivein
in Paradise near Sacramento. Operation
and booking of the theatre will be
handled by Paradi.se per.sonnel, with
Franklyn confining his activities to the direction
of his publicity business.
LOS
ANGELES
.
Cam Teller, T&B Enterprises, will open a
new 620-car drive-in theatre in Phoenix
July 3 to be called the Nu-View. Joe
Bronstein has been named manager
Mr. and Mrs. Eugene Simansky and John
Dietrich have purchased the Peldstein
holdings on an equal basis to give each a
quarter interest in the Oxnard operation,
with Paul Dietrich, former partner of
Manny Feldstein, holding the other half
interest.
Harry Farros, San Francisco exhibitor,
was here to confer with Dan Sormey on
the Sonney Amusement Co.'s latest release,
"Mr. Peters' Pets" . Devme, manager
of the Paradise Theatre, celebrated
his 30th anniversary while vacationing in
Hawaii . Freedman, National General
Corp.. returned from a vacation in
Honolulu . to James H.
Nicholson, president of American International,
on the death of his mother Mrs.
Esther Nicholson.
Jack Sherriff, Manhattan Films salesman,
spent two days in San Diego calling
on th; trade . Rawitsh is the
new manager of the Panorama Theatre,
Van Nuys ... Jim Holt, president of Preview
Productions, maker of Preview Flecords
which are distributed locally by National
Screen Sei-vice. was in town on business.
Wasser, foiTnerly associated
with Pepsi-Cola. Is now affiliated with National
General Corp. in charge of market
research.
. . . Morris Safier,
The Fred Steins were on a European
Harry Stern, Manhattan
vacation . . .
Films, has resigned
independent film distributor, celebrated a
birthday.
William H. Thedford, Pacific Coast division
manager, and J. Walter Bantau, construction
chief, returned from San Francisco
where they looked over several National
General Coit>. theatre remodeling
and constiTiction projects . W.
Selig. vice-president of theatre operations
for National General, was back at his desk
from a cuxuit torn- in Denver and Kansas
City.
RCA SERVICE COMPANY
A Division of Radio Corporation of America
909 North Orange Drive
Hollywood 38, Calif. OLdfield 4-0880
W-2 BOXOFFICE July 2, 1962

. . . William
. . . R.
. . Fred
. . The
Patrons Film Judges
At Coronado Festival
CORONADO. CALIF—Don Larson, who
recently returned from Einope where he
completed arrangements for the International
Film Festival to be held here July
8-14 in the Village Theatre, says the event
was conceived as a promotion for this little
citv. Last year's pilot festival was such a
success that he feels this year will add to
its popularity. Arthur Knight was chairman
of the selection committee, with June
8 as the cut-off date for entries.
Larson said research done on other film
festivals decided them on having the audience
act as judge, so cards were distributed
each night and from these the ratings were
made. This same plan will be used again
this year. Dave Mclntyre, entertainment
editor for the San Diego Evening Ti'ibune
and who lives in Coronado. is again handling
this phase of the festival.
For those unfamiliar with Coronado's
unique situation, it is reached only by
ferry from San Diego—one of the few last
ferries left in the United States. Moreover,
the proposal to build a bridge replacing the
ferry is opposed by many Coronadoans who
like to keep it exclusive. Since the feiTy
charge one way is 45 cents for car and
driver, plus ten cents extra for each pas-
•senger. the demand for a bridge by some
Coronado residents can be understood.
Larson says a panel of judges often
creates a political situation that arouses
dissatisfaction, which was why they arrived
at the audience participation solution.
Also, it promotes the feeling of cooperation,
for the festival is a nonprofit
operation sponsored by the city and by
private sE>onsors and it uses only volunteer
help. Ernest Sturm of the Fox West Coast
Theatres and other San Diego managers
are on the board.
While in Europe, Larson talked with
Dino de Laurentiis and other well known
producers but the most unique feature of
the festival is the children's matinee program
afternoons, featuring classic American
films.
Frontier Managers
To Farmington, N. M.
ALBUQUERQUE — Frontier
Theatres,
headquartered in Dallas, will hold a business
session for their New Mexico managers
just prior to the foiTnal opening of
the New Mexico Theatre Ass'n annual convention
in Farmington later this month.
The state conclave is planned July 17, 18,
with the Fi-ontier meeting scheduled the
morning of the 17th.
Company officials due in for the session
include H. J. Griffith, Eddie Forester, Vernon
Watkins, O. H. Recseman, Fred Morley.
H. J. Griffith jr. and John S. Allen.
The meeting is planned for the Town
House motor hotel, convention headquarters.
SARATOGA, CALIF.—"We hove checked
ROMAN MIRIO CINEMA CARBONS in three
situations and in two with Peerless Magnarc
Lamps, we seem to get better white light and
with less stub loss," was the unsolicited statement
of Mason Shaw, Shaw Theatres. Adv.
Len Leigh, Vern Austin
Join Commonwealth Staff
DENVER—Leonard Leigh, who was manager
of the Gibraltar Entei-prises properties
in Rocky Ford, Colo., and Vern Austin,
manager of the Rialto Theatre, Loveland,
have joined the Commonwealth Theatres
organization and will remain in charge of
those theatres following their acquisition
by the Kansas City-based firm.
Fred Knill, formerly general manager for
Gibraltar, is in charge of Commonwealth's
Rocky Mountain office here, which handles
films and bookings for theatres in this
area, including the three new acquisitions.
Wally Kemp, district manager for Commonwealth,
headquartered in Grand
Island, Neb., will absorb the new theatres
into his district.
SAN FRANCISCO
Oharles Welch, house manager- of the
Paramount Theatre, is at home regaining
his health, after a stay at a local
hospital.
Arthur Franklin, Theatre Amusement
Co., has taken over the Paradise Theatre
and the conventional theatre at Paradise.
Garren of Albany Theatre has
opened his Taiioe Drive-In at Bijou . . . Mr.
and Mrs. James Lemon. State Theatre.
Benicia, attended the Vallejo Fair on
Benicia Day.
Character actor Will Wright, who passed
away in Los Angeles Tuesday (19), was
boni in San Francisco in 1891 and foiyears
was on the display and commercial
advertising staffs of the Elxaminer, was
salesman for the Call Bulletin and worked
on papers in Marysville, Vallejo and
Wheatland. In the mid '30s Wright went to
Hollywood and found himself in gi-eat demand
with his long nose, heavy mustache
and eyebrows, cigar and nasal twang. His
movis credits were endless.
Frank Jenkins, well known in trade, will
headquarter here, having been appointed
to handle public relations for Emerson
Film Enteiprises. With the fiiTn holding
distribution rights in the United States
and Canada, campaign preparations are
under way for "Creation of the Humanoids."
A general release date is set for
August. Opening at the Hawaii and Warren
theatres in Los Angeles will be July 3.
So impressed was he with San Pi-ancisco.
Sam Pearlman, newly appointed manager
of the Orpheum Cinerama, has gone east
to pack up his family for residence here . . .
Jacques Rion, well-known in theatre circles
ai-ound Baltimore and Washington,
D. C, has come out as house manager for
the Oi-pheum and will also have his family
joining him in the near future . . . John
Coyne, MGM booker, is on a thi-ee weeks
vacation.
4-A Will Assist
HOLLYWOOD—The international board
of the A.s.sociated Actors and Artists of
America, known as the Four-A, APL-CIO
parent of all performers unions in this
country, voted unanimously to support the
current campaign of Screen Extras Guild
to organize motion picture extra players in
Hawaii.
DENVER
Tom Hardy has taken over operation of
the Egyptian Theatre, Delta, from
William Tagert . Chubka has scheduled
a mid-July reopening date for the
Skylite Drive-In, Delta. The theatre had
been heavily damaged by fire . . . William
Beutler is taking over operation of the
Kit Carson Drive-In from the former
operator, H. F. Taylor.
"Mr. Hobbs Takes a Vacation" was
screened by 20th-Fox at the Ritz Theatre
"
C. "Bob Hill, retired branch manager
formerly with Columbia, has moved
to Los Angeles . Denver Theatre
lost 4,000 tickets to thieves and Manager
Charles Allum estimates that the thieves
will be at least 80 years in using up the
ducats at the rate of one change a week.
Veteran exhibitor Najeeb Kelloff died
this past week. He had operated the Ute
Theatre in Aguilar since 1925. He is survived
by his son Mitchell, who operates
the Uptown Theatre, Pueblo, and another
son, George, who operates the Star Drive-
In, Monte Vista.
.
Mr. and Mrs. Meredith Willson, Shirley
Jones and Ronnie Howard of "The Music
Man" cast were in Denver on their way
to the opening of the picture in Mason
City, Iowa
Sam
. .
Rosenthal,
Jack
Bison
Rosenthal,
Theatre.
son of
Buffalo,
Wyo.. was elected vice-president of the
Wyoming Ass'n of Broadcasters.
Visiting the Row were George McCormick,
Skyline Theatre, Canon City; Larry
Starsmore and Howard Campbell, Westland
Theatres, Colorado Springs: Dr. P. E. Rider,
Chateau, Wauneta, Neb.; Carman Romano,
Rex, Louisville, and Art Goldstein, Uptown.
Brilliantly told Columbia's "Reach for
Glory" hits hard at the psychological effects
of wai- on children.
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BOXOFFICE July 2, 1962 W-3

. . Comedian
. . The
SEATTLE
Cusan Sieforth of Bellevoie was the girl
selected as Doris Day's double in the
comF)etition held in conjunction with the
opening of "That Touch of Mink" at the
Music Hall Theatre. As the winner, Miss
Sieforth received an oil-color photograph
of herself, dinner for herself and escort
aboard the Dominion Monarch and a season
pass to Hamiick Theatres for the remainder
of 1962. Dick Mui'dock. manager
of the Music Hall Theatre, conducted the
hunt for the girl most closely resembling
the famous actress.
. . . Other Filmrow
"El Cid" (AAt completed its third week
of brisk business at the Oi^pheum in Portland
and is scheduled to open July 18 here
at the Fifth Avenue ... Ed Walyer was
in from Selah buying and booking for
his Selah Theatre
visitors Included Joe Rosenfield, Spokane;
Clyde Dunn, Liberty, Wapato; Sid Dean.
Tacoma, Jack Barber, John Lee circuit,
Moses Lake.
Among: the World's Fair visitors: John
Harrington, head of Allied Artists print
department, and his family, from Los Angeles
. Dick Gregoi-y . . . Harry
and Mrs. Ulsh. owners of the Island Theatre.
Anacortes. from their home in Pillmore.
Calif . . . Exhibitor Lloyd Honey and
family, from Sunnyside.
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. . .
Bob Hazard has retui-ned to Seattle and
now is associated with Sterling Theatres
Jim Brooks, 20th Centui-y-Fox office
manager, recently hospitalized for surgei-y,
is at home and recuperating splendidly.
Johnny Mathis headlined a stage show
at the Opera House . Bob Hope
Show will play the Aqua July 9-15. The
Crosby brothers and Juliet Prowse, with a
company of dancers, complete the all-star
cast . . . Bert Parks will be at the Aqua
July 17-22.
MGM's newest version of "Mutiny on
the Botinty" received a tremendous amount
of publicity June 22 when the 118-foot
reproduction of the famous 18th century
brig-of-war sailed into Elliot Bay and
received a tumultuous welcome from thousands
of residents and visitors in town
to see the fail". The new Bounty was
escorted into her berth at Pier 50 by helicopters,
seaplanes and pleasure boats, and
the fireboat Duwamish that threw streams
of water high into the au-. On the dock,
welcomers greeted the little ship with
miles of serpentine; dancers and singers
entertained, and Seafair royalty and top
men of the World's Pair were on hand to
greet the Bounty's skipper, Capt. Ellsworth
Coggins. and Ivan Stauffer. MGM representative.
After the reception, the Bounty
powered to the Shilshole Marina where she
went on public exhibition until her departure
June 28.
ALBUQUERQUE
^Vo Albuquerque charitable groups have
been selected to benefit from a special
screening of "Advise and Consent" at the
Sunshine Theatre here July 18. They were
selected by New Mexico senators Dennis
Chavez and Clinton P. Anderson, according
to announcement from Louis Gasparini,
manager here for Albuquerque Theatres.
Chavez selected the Albuquerque
Ass'n for Mental Health. Anderson picked
the Cerebral Palsy Ass'n. Both gi-oups
have named ticket committees to sell
ducats for the special showing, priced at
$2.50 each. All funds collected will go to
two agencies. Gasparini said he plans to
extend special invitations to the showing
to both the New Mexico senators, as well
as to Senator Hem-y Jackson of Washington,
who recently maiTied an Albuquerque
woman, Miss Helen Hardin.
Albuquerque outdoor houses are continuing
tine i-unning battle with downtown
theatres for first-run product, with Tom
Griffing's Wyoming Drive-In the latest
to jump into the battle by booking "Hell
Is for Heroes" from Paramount on firstmn
basis. Another Griffing house, the
Duke City Drive-In. was expected to start
shortly . . . .New Mexico exhibitors will
get their first look at "The Music Man"
in a special screening set for annual state
conclave of NM Theatre Ass'n in Farmington
July 17.
. . .
Denver MGM manager Hem-y Fridel was
in town to confer •mth local representative
Ed Brand and local theatre managers
Indoor theatre managers are helping
in a campaign to stop the halting of Sunday
and holiday citywide bus service. The
bus firm recently got the okay to stop
such .service from the city commission,
but an effort to get a reversal on the
move ha.s resulted in plenty of campaigning.
PORTLAND
^dvise and Consent" made a special debut
here June 27 with a benefit premiere
for the American Cancer Society's Oregon
division. Tickets sold at $10 and $5 each,
with the promotion handled by the society.
Senators Maurine Neuberger and
Wayne Morse designated the organization
as the recipient of all proceeds derived
fix)m the premiere.
"Judg:ment at Nuremberg" opened at
Stan Smith's Ii-vington Theatre with Justice
James T. Brand in the audience. Brand,
retired president of the Oregon supreme
com-t, was presiding judge for the U.S.
at the Nuremberg trials. Abby Maim, who
authored the motion picture story, based
his character (Spencer Tracy) on a similar
small-town U. S. judge who presided
over the tribunal.
Many suburban area houses here are
playing lirst-run engagements. The Laurelhurst
and the 104th Street Drive-In got
"Boys' Night Out." The Bagdad and the
Amphitheatre Drive-In has Paramount's
"The Counterfeit Traitor." The Small
Esquire will
. . .
play "Mr. Hobbs Takes a 'Vacation"
on July 4 with the Sandy Boulevard
Drive-In day and date.
Sol Maizels, owner-operator of the Aladdin
Theatre, has also assimied management
of the Guild. "Only Two Can Play"
is the current attraction. Han-y Hunsacker,
the manager, is in Seattle working on a
world's lair project.
Passes Six-Million Gross
LOS ANGELES—With its third wave of
multiple bookings. MGM's "Ben-Hur" has
passed the $6,000,000 total gross at the boxoffice
in the Los Angeles exchange area.
Playing in 24 theatres last week, the film
grossed $103,429. Several of the theatres
are holding the picture over. Successive
waves of multiple bookings of "Ben-Hur"
will be held intermittently throughout the
summer.
JofVtcUM^
BOONTON, N. J.
Large Core
Greater Crater Area
in Colifornio— B. F. Shearer Company, Los Angeles— Republic 3-1145
B. F. Shearer Company, San Fronci«;eo— Underhill 1-1816
in Woshington—B. F. Shearer Company, Seattle— MAin 3-8247
in Oregon— B. F. Shearer Company, Pordond—Copitol 8-7543
in
MAXIMUM LIGHT
Coiorodo— Denver Shipping £ inspection Bureou, Denver—Acomo
2-5616
^M^n\f Dittributed ,
W-4 BOXOFFICE :
: July 2, 1962

( WB),
opened
Paro)
2 Kim Novak Films
Are Big Loop Hits
CHICAGO — Kim Novak, Chicago-born
star, wa.s responsible for two excellent
scores — '"Ihe Notorious Landlady" at the
Chicago and "Boys' Night Out" at the
Oriental. "My Geisha" was a popular newcomer
at the Esquire. "That Touch of
Mink" again scored high in the second
week at the United Artists. Theatre managers
thi-oughout the city are of the
opinion that weekend business Ls a gi-eat
booster in keeping the averages at a substantial
level. "Lolita" started sti"ong al
the Looi).
(Average Is 100)
Capn The Adventures of Lucky Pierre,
[Fanfare;, Naked Porodise (5R), 6th wk 135
Carnegie Only Two Con Ploy (Kingsley),
2r.d wk 170
Chicago The Notorious Landlady (Coi) 200
Cinema Love and the Frenchwoman (Kingsley),
return run 1 45
Cinestoge Judgment ot Nuremberg (UA),
5th wk 200
Esquire My Geisha (Para) 195
Loop Lolita ;MGM) 1 90
Mcnroe Les Liaisons Dangereuses (Astor);
Rocco and His Brothers (Astor) 125
Oriental Boys' Night Out (MGM), 2nd wk 200
Roosevelt Big Red (BV); The Living Desert
(BV), 3rd wk 160
State Lake Mr. Hobbs Takes a Vacation
(20th-Fox), 5th wk 190
Surf The Cabinet of Coligari (20tti-Fox),
5th wk 130
Todd West Side Story (UA), 19th wk 215
Town Tomorrow Is My Turn (Showcorp),
3rd wk 135
United Artists^Thot Touch of Mink (U-l),
2nd wk 250
Woods ^Advise and Consent (Col), 3rd wk 165
World Playiiouse Through a Glass Darkly
(Janus), 5th wk 135
'Hong Kong' Starts Strong
At Kansas City Plaza
KANSAS CITY — "The Road to Hong
Kong" at the Plaza, as the week's only big
opener, did a thi-iving business and probably
will stay a couple of additional weeks.
"Advise and Consent" and "Boys' Night
Out " June 27 at the Saxon and
Roxy, respectively, to repoi-tedly heavy
first-day business, strongly backed by
"double-deck" radio spots in which both
playdates were plugged.
:
Brooksid3 El Cid (AA), reg. policy, 4th wk 255
Capri Oklahoma! (Mogna), revival, 4th wk.
Empire Windjammer (Cinemiracle), revival,
... 90
3rd wk 100
Isis, Vista, Englewood and 3 drive-ins The Cabinet
of Cahgari (20th-Fox); Hond of Death
(20th-Fox), The Racers (20th-Fox), reissue ....115
Kimo Les Liaisons Dangereuses (Astxjr)
7th wk 125
Paramount Hell Is tor Heroes (Paro);
Brushfire 115
Plozo^The Road to Hong Kong (UA) 290
Roxy Experiment in Terror (Col), 5th wk 90
Saxon Ride the High Country (MGM) 100
Studio Two Women (Embassy), return
run, 6tn wk
] 25
Uptown, Granada Big Red (BV); The Living
Desert (BV), reissue, 2nd wk 215
Touch of Mink' Runs Away
With Indianapolis Business
INDIANAPOLIS—"That Touch of Mink"
is the cm-rent outstanding boxoffice attraction
at first-nan theatres here, on a
playbill loaded with retm-n engagements
and reis.'^ues. "Windjammer" also was doing
well, in its third week. Otherwise, activity
was slow.
Cinema Look Back in Anger (WB), return
run, Temptotion (Comeo Int'j 80
Circle— Biq Red (BV); Alakozom the Great
(AlP), 2nd wk 110
Esquire Splendor in the Grass (WB); Fonny
return runs 115
Indiona Windjammer (Cinemiracle), 3rd wk. ...125
Keith's That Touch of Mink (U-l) 250
Loews Afnco Ablaze (MGM); The Rack
(MGM), reissues 90
Filmack Enlarges Its
Projection Quarters
CHICAGO—"The complexity of projection
equipment for audio visual communications
has increased by leaps and bounds
in the last few years," says Bernard Mack,
president of Pilmack, Chicago-based film
producer.
"In order to keep its customers up-todate
on the latest developments, Pilmack
has completely remodeled its conferenceprojection
room and enlarged its facilities.
The new room is fully equipped for the projection
of 35nun, 16nun, and 8mm films,
slidefilms and slides. The room will accommodate
normal, rear-screen and overhead
projection, desk model and auditorium-size
projectors, vertical and horizontal projectors,
and is also equipped to reproduce
sound on tape, records and film.
"Sales, advertising, training and public
relations departments are constantly in
search of a better way to tell their stoi-y,
and a creative producer must offer the
means available to satisfy them.
"We also feel," Mack adds, "that this
newly remodeled and redecorated conference-projection
room will provide a comfortable,
pleasant place in which customers
may screen their films or discuss
their particular needs."
New Balmoral to Bow
October 1 in Chicago
CHICAGO — Peter and Thomas Demos
are building the Balmoral Theatre, a 500-
seater opposite the Edgewater Beach Hotel
at 5400 North Sheridan Rd. An October 1
opening date has been scheduled. S. B.
Greiver will handle the buying and booking,
featuring top domestic and foreign
pictures.
Disneyland will be used as the locale for
a major sequence in U-I's "40 Pounds of
Ti-ouble."
PLAQUE TO LARABIDA — Chief
Barker Nat Nathanson is shown presentinK
a Heart award plaque to Dr.
Albert Dorfman, director of the La-
Rabida-Variety Club Health Center in
Chicago. The plaque was presented to
Variety Tent 26 of Ulinois by the
Variety International convention held
recently in Dublin for its support of
the LaRabida sanitarium for nearly 20
years, raising nearly a million dollars
in that time.
3 Are Picked to Helm
UTO Show-A-Rama 6
KANSAS CITY—President Fi-ed C. Souttar
of the United Theatre Owners of the
Heart of America and the directors of the
Bev Miller
Fred Souttar
Richard Orear
organization have chosen thiee experienced
showmen to head up Show-A-Rama 6
Douglas Lightner, chairman, and Beverly
Miller and Richard Orear, cochairmen.
Lightner is general manager of theatre operations
for Commonwealth. Orear is president
of Commonwealth and Miller is a
drive-in theatre operator. Souttar, who
was chairman of the most recent Show-A-
Rama, said all three men were very active
contributors to its success. Norris "Cress"
Cresswell again will be general convention
secretary and chairman of the headquarters
committee.
Rounding out the executive committee
for Show-A-Rama 6, to be held next
March 5-7 at Hotel Continental here, are
L. J. Kimbriel, Missouri Theatre Supply;
Glen Dickinson jr., circuit exhibitor; Paul
Ricketts. Ness City, Kas., exhibitor, and
M. B. Smith, Commonwealth vice-president.
Miller will head up the brochure, booth
and advertising committee, with Kimbriel
and Smith. Smith is publicity chairman,
with Bob Goodfriend of Dm-wood Theatres,
Martin Stone of Mercui-y Advertising,
Ricketts and Ed Harris, Neosho exhibitor.
Orear has accepted the Business Building
and special events chairmanship, aided by
Ricketts and also by Harold Guyett, Uptown
Theatre manager here. Abbott Sher
of Exhibitors Film Delivery is chaiiinan of
the registration and ticket committee, with
Leon Robertson of Fox Midwest, and exhibitors
Jim Cook of Maryvllle, Dickinson
jr., and Elmer Bills sr. of Salisbury.
Robertson will head the decorations,
lighting and sound committee with Roy
Hill. Brookside Theatre manager, as cochairman
and Jack Winningham of National
Screen Sei-vice, Richard Durwood of
(Continued on following page)
BOXOFFICE :
; July 2, 1962 C-1

j
. . . Cimarron
. . Staffer
I
KANSAS CITY
Tf everything- went as planned, the headquarters
of the United Theatre Owners
_
of the Heart of America
now is situated at
^
its new address: 114
West 18th St. Nonis
Cresswell, executive
secrctaiT. was all
cleared away to make
i« - I the move last Satur-
"
" day from the former
,
•
.. V^ address at 1802
y^
^K
"^y
Wy-
^^^ Jc^^^fc andotte. "Cress" says
At ^^H the phone number
^^^^— ^ ^^" remains the same:
Norris Cresswell
HAi-i-ison 1-5981 and
added he hoE>es all
visiting exhibitors will di-op in and inspect
UTO's new facilities. L&L Popcorn and
the Buena Vista exchange also are quartered
on the first floor of the 114 West
Baker Entei-piises,
18th St. address . . .
which shared the 1802 Wyandotte office
spaee with UTO, will continue at that address
for the time being.
John Roger Leaton, son of Roger Leaton,
AA booker, received his B. S. in Chemistry
from Baker U. at Baldwin. Kas., this spring
and has taken a position as analytical
chemist with the U. S. Health Welfare and
Education Dept. and works in the new
HEW building at 10th and Chen-y streets
. . . Our Harold Lyon, Paramount Theatre
manager here, said he was shocked to read
in a recent issue of Boxoffice of the highway
death of Harold Lyons, 20th-Fox salesman
of the Des Moines exchange. He recalled
that when he was living and working
in Des Moines he used to get many
NOEL DANIELL,
Mgr.
The ultimate in luxury—our new
rooms beautifully furnished in
brilliant decor
• Downtown— 1 min. from
Airport or Railroad
350 Air-Conditioned Rooms
with Beth
•Garage Next Door
•Year Around Swimming.
Pool operated by K.C.A.C.
and subject to its rules.
Baltimore at Elever»th
KANSAS CITY,
DINING ROOM and
COCKTAIL LOUNGE
Famous tor CharcotI
Brolted Sleakl.
Street
MO.
phone calls and some mail intended for
Lyons, whom he knew, but only casually.
At Warner Bros., the staff waved byebye
to Manager Russ Borg and his wife
Blanche who with their friends, the Prank
Westbrooks, and the latter's son David took
off for northern Canada. Traveling by car,
airplane and boat, the party was aiming
for a lake that Russ says has never been
fished in before . Ruth Perkins
was back from a vacation in Arkansas and
Wilma Smith was vacationing at home . . .
Don Walker, exploiteer, was back from Des
Moines where he was working on "The
Music Man." Howard Thomas, WB office
manager, saw his daughter Betty and her
husband John Orr off last Wednesday
evening at the airport, where they left on
a four-week tour of eight European countries.
They fly to Amsterdam where they
take the keys of a rental car which they
will drive during their stay on the Continent.
Lee Campbell, 20th-Fox booker at Minneapolis,
made every effort to attend the
recent regional meeting of special departments
of the lATSE at the Muehlebach Hotel
here—and almost did. He boarded a
plane in Minneapolis, but it developed engine
trouble and had to land in Sioux City,
Iowa. The passengers boarded a bus for
Omaha. A tire blew out and the bus had
to stop to have it changed. Then, about
50 miles out of Omaha, the bus ran out of
gas. The driver obtained more gasoline,
only to find that there was an auxiliary gas
tank and that something else was causing
the trouble. So the passengers were loaded
into rented cars and taken into Omaha.
Campbell boarded another plane for Kansas
City, but by the time he reached his
destination the meeting was all over. He
waited until after 9 p.m. to get a jet back
to Minneapolis. On the plane Campbell,
who is president and business agent of
Local P-32, met Nora Gaines, U-I inspector
and business agent of B-31, who
told him all about the meeting.
From the Kansas territory it is learned
that Don Buinett at Larned is operating
his State Theatre weekends only while his
di-ive-in is going full time . . . Jen-y Johnson
is offering two changes a week at Lakin
exhibitor Mrs. L. M. Blakeman
is headquai-tering on the Blakeman
farm near Ti-ibune this summer and
making occasional trips to check on things
at the CimaiTon Theatre. She reports her
husband Milton is recovering slowly from
a badly cracked shinbone, the result of a
tractor mishap on the fai-m. So nmsing was
added to her farmwife duties this year . . .
At Hugoton, Glen R. HaiTis, brother of
the late Merle Harris, is operating the theatre
properties.
Theatre folk seen on the Row from Kansas
in recent days have included Gene and
Clara Bullard of Aj-kansas City, Bill Plynn
of Em.poria, G. C. Musgrave of Wamego
. . . Raymond Beeman. who operates the
di-ive-in at Kanapolis, Kas., again has
taken on the Terrace Drive-In in Lee's
Summit, a Kansas City suburb, in association
with a Lee's Summit businessman. The
di-ive-in opened for the season June 15 . . .
"Music Man," the stage show at the Starlight
Theatre in Swope Park, attracted
record crowds in its two-week run. The
musical in its opening week of the 1962
season di-ew 39,944. Fori-est Tucker, who
has appeared in many motion pictures and
TV shows, was star of the show.
Durwood Theatres Offer
Free Downtown Parking
Kansas City—From now on, any
Durwood theatre in downtown Kansas
City will validate tickets from any
parking lot in the downtown area, including
the Municipal Auditorium garage.
In making this announcement,
Stanley H. Durwood, circuit president,
said this program covers about 10,000
parking spaces. The free parking goes
into effect each evening at 6 o'clock.
Durwood also disclosed another plan
for making it easy and pleasant to go
downtown in the evening. Starting
July 11, Kansas City Transit Co. is
cooperating with the Durwood circuit
in offering a Downtown Showboat
special on all buses from 7-11, round
trip 35 cents for adults and children
alike. A special evening route has been
planned to leave Ward Parkway Estates
and go into Johnson County first
to Overland Park, then along Mission
Road to Prairie Village, Mission, Roeland
Park and thence downtown via
the Southwest trafficway, and return.
3 Are Picked lo Helm
UTO Show-A-Rama 6
Continued from preceding pagei
Durwood Theatres
and Charles Tryon of
Commonweal th
Souttar, Orear and Jay Wooten, Hutchinson,
Kas.. exhibitor, wOl form the nucleus
of the reception committee. Check stands
again wUl be operated by the Women of
the Motion Pictme Industi-y of Kansas
City. The very important attendance committee
will be directed by Glen Hall and
George S. Baker, exhibitors of Cassville
and Kansas City, respectively, to concentrate
on Missouri; and Glen Cooper, Dodge
City, and Woody Barritt, Wichita, to work
on Kansas.
HUMDINGER SPEAKERS $3.50 each
HEAVY DUTY SPEAKER MECHANISM $1.65
MISSOURI
THEATRE SUPPLY
115 West 18th Ksnias City t, Mo,
Baltimore 1-3070
STEBBINS Th

Myrtle Cain Is Installed
By Kansas City WOMPI
KANSAS CITY—In an impressive
candle
lighting ceremony last Tuesday evening
in a private dining
^_ room at the Gold
^
» Buffet. Mrs. Myrtle
W"^' -i 1 Cain. MGM, was installed
as president
of the Kansas City
Women of the Motion
Pictuie Industry. In
her acceptance remarks,
Mrs. Cain
pledged all her efforts
toward the
success of the Association
Myrtle Cain
convention
here in September
and asked that all members join her and
Mai-y Heueisen, WB, convention chairman,
in this undertaking.
Bonnie Aumiller, Columbia, outgoing
president, was the installing officer. Others
taking office were Mrs. Patricia Pierstorff,
WB, and Mrs. Jean Miller, Columbia,
vice-presidents; Goldie Woerner, 20th-
Fox, and Mrs. Anna Mae DePoortere, National
Screen Service, secretaries, and
Phyllis Whitescarver, WB, treasurer. Added
to the board were Mrs. Ruth Stuthard,
United Theatres, and Mrs. Lois Anello,
Kansas City Ticket Co.. two years, and Jo-
Ann Weaver, Allied Artists, one year. Tom
Bailey, MGM manager, and his wife Anne
Lee, were special guests. A new member
introduced was Betty Goans of Dickinson
Theatres.
ST. LOUIS
New Drive-In Is Opened
South of Stockton, Mo.
KANSAS CITY — Just two nights after
the new Hillcrest Drive-In opened south
of Higginsville, the lights went on for the
first time on the 39 Drive-In Theatre, an
all-new, 230-car installation two miles
south of Stockton in Cedar County
Proprietor of the 39 Drive-In is M. H.
Hembree of Stockton. During a booking
and buying trip here last week, Hembree
said the entii-e installation was designed by
Ed Nelson, engineer for Ballantyne Instruments
and Electronics, Inc. The screen
tower is of pole construction. The 30x70-
foot asbestos shingle screen is surfaced
with Glatex. Hembree said all equipment
and accessories installed are new. The concessions
building, which also houses the
projection booth, is of fireproof construction.
Power is being furnished by REA.
Stockton had been without a theatre
since the indoor Stockton Theatre was destroyed
by fire in March. Tommy Spencer,
who had run that theatre for the local merchants,
is boothman at the 39. Hembree
also is a qualified projectionist. The 39 is
offering four changes a week on a sevenday
policy. The opening program was a
dual bUl, "The Magnificent Seven" and
"Thunder Road."

Albert
. .
. . Barbara
CHICAGO
II full week of promotion built up interest
in "Hatari!" newcomer at the
Roosevelt Theatre. In addition to personal
appearances on the stage, stai"s John
Wayne, Red Buttons, ELsa Martinelli,
Bi-uce Cabot and Pat Wayne headed a
"safari" on State street in which Sonya,
a cheetah seen in the film, was featui'ed.
Earlier, Elka, a baby elephant in the movie,
was presented to Lmcoln Park zoo . . .
Producer James Han-is was here to report
on the New York premiere of "Lolita" and
to talk about plans he and Stanley Kubrick,
coproducer, have for the film. "Lolita"
opened at the Loop Theatre here.
Sue Lyon 15-year-old star of the film,
was ban'ed from attending the opening
— Our "19th" Year —
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SEASONING — BOXES — BAGS
For Theatres ond Drive-Ins
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KAYLINE
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As a screen game,
HOLLYWOOD takes fop
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by the producers, who said, "She's too
young!" . . . Kim Novak and Jack Lemmon
attended the opening of "Notorious
Landlady" at the Chicago Theatre.
MoUye Schwartz of AIP was vacationing
.. .
Dezel stopped off for a
visit with his old friends on Pilmi-ow before
returmng to Detroit from a torn- in
Eiu-ope . . . Ii-ving Mack won the gin
rummy championship at the Fathers Day
dinner staged by the members of the Women's
Variety Club. Mrs. George Regan was
the winner on the distaff side.
. .
The McVickers Theatre will go back
again to motion pictm-es, following its
recent shift to legitimate, with the opening
of "The Wonderful World of the
Brothers Grimm" August 8. Martin Theatres
of Columbus, Ga., which has leased
the theatre for 13 months, will spend $250,-
000 in preparing it for Cinerama vnth a
huge curved screen aiid seven-channel
sound . Jim Monos has been appointed
manager of the O'Hai-e Inn Theatre.
Leo Zabelin resigned as managing director
here for Michael Todd Theatres to open
a sales promotion and public relations office
as of July 8. William Doonan, who
has been managing the Cinestage, was
promoted to succeed Zabelin with Ed Casson,
formerly of B&K, taking over as house
manager at the Todd . . . The Globe is
showing the full roadshow version of "Ben-
Huj-" at 90 cents admission, one perfoiTnance
nightly, matinees on Saturday and
Sunday . . . Robert Pi-eston, star of "The
Music Man," and his wife were here a few
days following his retuiTi from the world
premiere of the film in Mason City, Iowa.
Lou Harris, Alliance staffer, is convalescing
at home following sui-gei-y . . Circuit
.
operator James Coston is opening his
tenth outdoor theatre the latter part of
June. It is the Valley Outdoor, 900 cars,
located at Green Bay . . . Elmer Upton,
treasurer of the Balaban & Katz circuit,
is celebrating his 40th year with the firm.
Cun-ent reports are that Mike Todd
. . .
will operate the Marina City Theatre, now
under co'.istruction.
Local critics here received invitations
to the world premiere of "The Wonderful
World of the Brothers Gilmm" in Denver
July 13, 14. Whitney Garrett, midwest RCA
regional manager, died following a heart
attack . . . Sam Meyers, owner of the Teatro
del Lugo and Glencoe theatres, has installed
air conditioning ujiits in both . . .
Sam Lamansky, business agent for the
film employes union, was named delegate
to the lATSE convention in Las Vegas .
The Tivol: Theatre has signed up Dick
Gregory for a return engagement in September.
For August, B&K has signed Delia
Reese, Red Foxx and Adam Wade for
the Tivol: stage show. The June 29 opening
of "El Cid" precludes any stage shows
in July. Stage revues have been a weekly
feature at the Tivoli for the past year or
more.
Arch lU-rzoff, foi-merly of the B&K advertising
department who now is advertising
director for Universal on the west
coast, was here to lend a hand on the
opening of "That Touch of Mink" at the
United Artist Theatre.
Lee Artoe, president of ElectroCarbons,
Chicago, attended the Mississippi Theatre
Owners convention at Biloxi, Miss., from
where he sent Boxoffice a postcard view
of the swimming pool and beautiful recreation
gix)unds of a Biloxi motor inn, with
the message, "Sui-e — It's work!" Lee
stopped in Paducah, Ky., to visit with exhibitors
who are customers for his Roman
Mii-io Ctabons, on his way home from the
convention.
Sandy Corbett joined the Paramount
staff as secretai-y to Robert Miller, who
succeeded Hem-y Ehi'lich as publicist . . .
Mary Szacik has joined Maton Films as
secretary . Pizzotti, MGM
cashier, vacationed in Atlanta.
Roy J. Rogan, Manager
Since 'li Dies in Joliet
JOLIET, ILL.—Roy J. Rx)gan, 69, a theatre
manager here for almost a half century,
died after a brief ilhiess. Since 1930
Rogan has been district manager for the
Publix Great States theatres, and he supei-vised
houses in Waukegan. Rockford,
Chicago Heights, Hai-vey, Blue Island,
Joliet, Aurora, Elgin, Kankakee and
Streator.
Rogan was born in Aurora and entered
the theatre business there. He moved to
Joliet in 1914 to become manager of the
Orpheum Theatre, which has been closed
for some years. When the Rialto was
built in 1926. he became its first manager.
Survivors include tiu-ee sisters, Mrs. Jewel
McCabe, Mrs. Frances Nelson and Mrs.
Helen Caldwell, and two brothers. Henry P.
and Donald. Mr. Rogan's wife Adeline died
in 1947.
Rene Germoni Sells
MONROE, MICH. — Rene Germanl,
owner of the Majestic Theatre since 1931,
has sold the business and plans to move
with his family to Florida. Jack Repp,
Decatui-, is the new owner of the theatre.
^^

Chattanooga Opening
Cinerama on July 11
CHATTANOOGA—This city is about to
join the select circle of U.S. cities having a
luxuriously modern theatre exclusively for
the exhibition of Cinerama, according to
Bob Giles, managing director at the Brainerd
Theatre, which is being converted for
Cinerama projection.
The entire theatre is being done over in
preparation for reopening as a Cinerama
showcase, plans calling for one entire wall
and portions of two adjacent walls to be
used as the giant new screen.
Showing of Cinerama productions will
begin with a Hollywood-type premiere
Wednesday, July 11, with the first attraction
being "This Is Cinerama."
The Brainerd Cinerama Theatre is
owned by Martin Theatres, operators of
other theatres in Chattanooga and the
southeast. The circuit was founded in the
days of the nickelodeon, in 1912, by Roy
Martin sr. In addition to the Chattanooga
Cinerama installation, Martin is now building
Cinerama theatres in New Orleans,
Seattle and St. Louis, and shortly constnaction
will begin in San Francisco. Theatres
in Atlanta and Chicago are being completely
renovated to the Martin Cinerama
specifications and the company is already
operating Cinerama in Nashville.
There will be ten performances weekly at
the Brainerd Cinerama Theatre—every
night at 8 and matinees on Wednesday,
Saturday and Sunday at 2 p.m. Wednesday
matinee prices will be $1.25, with all
other performances at $1.75.
The seating capacity will be reduced to
640 in order to provide a "luxury seat" for
every patron. Special technical men are
directing the conversion and training local
workers and the house staff on the operation
of Cinerama.
"The tickets will be on a pennanent
reserved-seat basis and boxoffice girls and
ushers have to be oriented to this," Giles
said.
Russell-Barton Feature
JACKSONVILLE — The Russell-Barton
Film Co. of this city, the largest selfcontained
film production and processing
studio in the southeast, was the subject of
a long feature story in the Florida Times-
Union by John R. Bari-y- Gerdon O. Russell,
an owner of the film company, is a
foiTner lATSE projectionist at the Edgewood
and he sei-ved as coproducer of "Gateway
to the Future," a 20-minute color fUm
depicting the industrial growth of Jacksonville
in the past few years.
MGM Inks Singer Sherwood
HOLLYWOOD — Singer Roberta Sherwood
has been inked to make her film
debut in MGM's "The Courtship of Eddie's
Father," starring Glenn Ford.
NEW CHARLOTTE WOMPI Ol YEAR — Amaiie Gantt, Howco International
staffer, was honored at the annual installation dinner of the WOMPI chapter of
Charlotte when Amos Boyette, MGM manager, presented her the WOMPI of the
Year award for outstanding service to the club. Mrs. Gantt, service committee
chairman the last year, was installed as first vice-president in the ceremony held
at the Stork restaurant in Charlotte. Myrtle Parker, president of the WOMPI
Ass'n, was the installing officer. The new officers are Mrs. Mack Wess, president;
Mable Long, second vice-president; Ruth Collins, recording secretary; Nancy
Wise, corresponding secretary; Mary Klouse, treasurer. Kip Smiley, Paramount
manager, was the emcee. In above photo are, left to right, Blanche Carr, retiring
president; Mrs. Gantt, and Manager Boyette. Brenda Smith, Miss Universe candidate
from North Carolina, was a guest at the dinner. New board members are
Clarinda Craig, Ruby Brooks and Ruth Youngblood.
Generous News Features
For Movies in Savannah
"Summer
SAVANNAH, GA.—Headlined
Film Fare Here Is Praised," Entertainment
Week, a Saturday supplement in the
Savamiah Evening Press covering movies
and television, devoted most of its front
page to a resume of coming attractions
which will play the local theatres this summer.
The article, illustrated with photos
which had been secured by a local theatre
manager from the Motion Picture Ass'n
of America, showed scenes from eight of
the coming attractions.
Taking advantage of the publicity, two
downtown theatres (the Lucas and Weis)
purchased several thousand extra copies
which were handed out to their patrons
over the weekend.
Local exhibitors credited Jim West, the
paF>er's movie editor for setting up the
generous break.
Business generally in the Savannah area
has not been up to par with other sections
of the state, and theatremen hope that
with the begimiing of the good summer
films, there will be a sharp upturn in theiibusiness
and are appreciative of any help
any of the news media can render in getting
out word to prospective patrons about
the summer movies.
Savannah has four first-run downtown
theati-es, thi-ee drive-ins and tlii-ee theatres
playing exclusively to Negro patronage.
High Rogers Honor
Won By Bob Bowers
JACKSONVILLE, FLA. — Bob Bowers,
local Allied Artists manager and 1962 area
fund drive chaiiTnan for the Will Rogers
Memorial Hospital, has been honored as
the "Will Rogers Man of the Year" by the
hospital's board of directors.
Bowers left here for Saranac Lake, N.Y.,
in order to receive a gold statue of Will
Rogers in recognition for his outstanding
fund-raising activities on behalf of the
hospital.
David de Donatello Award
Of Italy Given 'Judgment'
ROME—The David de Donatello plaque,
Italy's equivalent to the Hollywood Oscar,
has been awarded to Stanley Kramer's
"Judgment at Nuremberg" as the best
foreign film shown in this coimti-y during
1961.
Best foreign aobor award was split between
Spencer Tracy for his perfoi-mance
"
in "Judgment at Nm-emberg and Anthony
Perkins for his role in "Goodbye Again."
Marlene Dietrich, costar in "Judgment,"
was given a special award "for ai'tistic
sensitivity that has chai-acterized evei-y role
she has played."
JoWl^UM^
BOONTON, N. J.
Large Core
Greater Crater Area
meam
MAXIMUM LIGHT
i.yten\>f
Distributed
In Georgia— Dixie Theatre Service & Supply Co., Albany— Hemlock
2-2846
Rhodes Sound & Projection Service, Savannah—
ADams 3-8788
National Theatre Supply Co.; 187 Walton St., Atlanta
3, Go. Tel : jAckson 4-8486
BOXOFFICE :
: July 2, 1962 SE-1

. . . W.
26
at
MASSEY SEATING
'Judgment' 225 Score
Look to
Is Best in Memphis
MEMPHIS — The
n,^B"mn?I^f"f/T'^r ""''''" *
DISTRIBUTORS:-Upholstery Fabrics
^P""^ Cushions.
and General Seating
Back &
Supplies.
Seal Covers.
Maico Big Red (BV) J ! !
phe first
and Ernest Pollock,
was reopened as of the same date .
Side Story," wliich
Tuesday night 1 the Variety Club .
Ask about our liberal
trade-in plan on your
old seating.
MASSEY Seating Company*.
100 Taylor Street, Nashville, Tenn—Tel CHapel 2-2561
Oscar runner-ur.
Judgment at Nuremberg," set the firstrun
pace in Memphis with 225 per cent of
average attendance at the Plaza. Thi-ee
other fii-,st runs rallied and had more than
50 per cent above average for the week.
(Average Is 100)
Guild Victim (Pathe-America) .... 100
50
Polace Search for Porodise (Cineroma),
5fh wk 200
Plaza Judgment ot Nuremberg (UA) 225
Stote Hell I' tor Heroes (Poro) 100
Strand The Sod Sock (Para), reissue 160
Warner The Story ot The Count of Monte
Cristo (WB) 90
MEMPHIS
dramatic movie filmed for Cinerama,
"The Wonderful World of the
Brothers Grimm," will have its midsouth
opening here at the Palace Theatre August
28. Between now and opening night, the
Palace plans to bring back all Cinerama
pictures which have been shown here for
the benefit of patrons who may have
missed them. There have been many requests
for the return of these pictui-es.
Visiting Ariiansas exhibitors included
Tom Pemberton, Capitol. Marvell: Jack
Braunagel. Jay-D-Bee Amusement Co..
North Little Rock: T. A. Ray. Calico at
Calico Rock and Yell at Yellville: Victor
Weber. Center. Kemett: Jack Noel. Ma.xie,
Trumann: Gordon Hutchins. 64 Drive-In.
Russellville, and Ann Hutchim. State and
67 Drive-In. Corning.
Vince Dana and B. P. Jack.son. Collier-
Jackson circuit. Cleveland: T. E Lloyd.
Houston. Houston, and Mrs. Miteel Nasser.
Shelby. Shelby, were here from Mississippi
P. Ruffin jr.. Ruffin Amusements
Co.. Covington: Louise Mask. Luez. Bolivar,
Strand and Highland
Drive-In. Hohenwald. were among visiting
Tennessee exhibitors.
Southern Theatre Service announced
that the Rex, Starkville. has been closed
for the summer and the State. Starkville.
. . The
Uptown Theatre. Hayti. Mo., has been
c'osed. Exhibitors Service said . . . "West
won many Oscars, will
open at the Crosstown Theatre here July 3.
The WOIUPIs installed officers and celebrated
crowning of tlie Boss of the Year
>
. .
Cewey Hooper, head booker at 20th-Fox,
has returned from a vacation in Nassau.
SE-2 BOXOFFICE July 2. 1962

Second Art Theatre
Opens in Memphis
MEMPHIS—A second art theatre, the
Studio, was opened Wednesday ( 27 ) by the
Art Theatre Guild, which had made such a
fine success of the Guild Theatre on Poplar
street. The Studio is at 535 South Highland.
More than $20,000 was spent on remodeling
the old Normal Theatre and converting
it to the new Studio, which has new projection
equipment, a new air conditioning
plant and new screen.
"Only Two Can Play" was the opening
feature.
50-Year Projectionists
Recall the Early Days
DAYTON — Fifty years bring lots of
changes. Back in 1910 Floyd Abbott took
a job as a theatre projectionist because it
was the only way he could think of to see
movies without paying. Today he's still a
projectionist, but he hardly ever watches
the films anymore. Abbott and Stanley B.
Howell are the only charter members of the
projectionists Local 248 who are still workin

MIAMI
\A7oinetco's Sunset Art in South Miami
was having its first matinee for children.
Came a call from South Miami
pwlice and Mrs. MaiT Lawrence, the theatre
manager, wondered what was wrong.
The caller wanted to know when the show
would be over and which days such shows
would be held. It was the desk sergeant
wanting to send an officer when the childi-en
came out of the theatre, so he would
be there to help them find then- parents
and see that none of the children got hurt.
Mr. and Mrs. Robert Norton (he is with
Wometco Vending and his wife Nancy was
in TV
i
copy , have a new daughter, Nanette.
She was born June 20 at North Shore Hospital.
Cliff rtobertson, who is portraying John
F. Kennedy in Warner Bros.' "PT-109,"
was only here a couple of hours before

Japan
: July
. . . Columbia
. . . Mary
. . Mrs.
. . The
. . Leo
. . The
. . Corbin
. . Paramount
namely,
Science-Educational
Films at Montreal
MONTREAL — Organizers of the Montreal
International Film Festival have decided
to continue this year the scientific
and educational films section because of
its tremendous success last year. The showing's
will be held at the Loew's Theatre.
Last year a great variety of subjects was
offered in order to demonstrate the wide
possibilities of the cinema as a medium
of instiTJCtion. This year films will be
grouped by subject. For example, one such
group will include films about the atom.
The scope of this subject is indicated by
some of the titles: Atomic Ice-Breaker
USSR: Atomisation of Liquids, Britain: Un
Atome Qui Vous Veut du Bien, (Helpful
Atoms' France and Atomic Elnergy in
Japan i. Other subjects to be presented
(
include biology, cosmology, mathematics,
etc.
The American scientific featui'e "Of Stars
and Men" will be shown in the fii'st program.
Using animated designs and diagrams,
this outstanding film explains the
relationship between man and the universe.
It covers biological and cosmic development,
the understanding of time, matter
and space, as well as the complex scientific
discoveries resulting fi-om man's invasion
of space.
Altogether, nearly 20 scientific films
from nine countries will be presented in
a series of four programs. Showings of
these films will be held August 11-16.
The honorary festival chaii-man will be
Norman Maclaren. On the committee are
Mercel Martin, president, R. Belleau, M.
Cacopardo, William Davies, R. Demers, A,
Lamothe and Germain Cadieux.
The latter executive secretary notes that
in the first two seasons of the festival
there were presented 13 North American
premieres: that audiences exceeded 75,000
and that the festival has organized an international
meeting of 44 filmmakers fi-om
ten countries.
The festival, which has the recognition
of the F.I.A.P.P., has the help of the diplomatic
coi-ps, major national organizations,
and the producers and distributing
countries, as well as the support of the
Quebec Arts Council of Greater Montreal
and the Canada Council.
Ohio Business Interests
Urged to Rent Theatres
COLUMBUS—Ohio exhibitors were advised
by Ken Prickett, executive secretaiy
of the Independent Theati-e Owners of
Ohio, to contact merchants, Chambers of
Commerce and various other organizations
to solicit business from business and professional
groups for extra revenue.
Prickett, in his bulletin to exhibitors,
noted that the bulletin of the
Ohio State
Council of Retail Merchants earned an
item about his note to George B. Hammond,
executive director, and Karl M. Kahler,
executive assistant, suggesting that businessmen
take advantage of the availability
of theatres in many Ohio cities for use in
comieotion with special promotions and
activities for large groups.
Pi-ickett pointed out in his note that
facilities of film houses and di-ive-in theatres
can be used on off hom's and, in some
cases, dui-ing the evening.
/Vf W ORLEANS
^ost of the Alabama and Mississippi
exhibitors
attended the Mississippi TOA
convention in Biloxi the first of the week
and didn't make Pilmrow here ... In town
were G. W. Allen of the Gala at Butler and
Alco at Camden, Ala.: Phillip Salles, Covington:
Felix Touchard, Fun, Des Allemands,
and Frank DeGraauw, Abbeville
staffers Martha Froeba and
Eileen Kaiser, booker, and several friends
accompanied salesman Alton Dureau on a
motor trek to Biloxi to attend a Sunday
Mississippi TOA convention cocktail party.
They met Buck Prewitt, manager for Gulf
States drive-ins at Jackson, who extended
an invitation to visit there.
Mr. and Mrs. Bernard Woolner have departed
for Rome where the president of
Woolner Bros. Pictures plans to open an
office for distribution of current Woolner
product topped by "Flight of the Lost
Balloon" . Alex Maillho is home
recuperating following an operation performed
four weeks ago. Maillho is associated
with George Pabst in distribution at
the Blue Ribbon Pictures exchange.
Paul Back, BV representative, was glowing
over the recent Mississippi TOA convention.
It was Back's first attendance at
an industry get-together in the south . , .
Seen at the BV exchange were Preacher
Crossley, Crossley Drive-In, Laurel, Miss.;
A. L. Royal jr., A. L. Royal Theatres,
Meridian, Miss., and Mickey Versen,
C-Wall, Morgan City . Greenfield,
BV division manager, and Doug Desch, district
manager, were due in for several days
at the local exchange and a round of the
circuit film buyer offices.
Ben Bicknell, Paramount Gulf staffer,
represented the circuit at the Mississippi
TOA convention . . . Elizabeth McBride,
United Theatres staffer underwent surgery
at Hotel Dieu.
Amos Lae, Joy Theatre assistant manager,
picture-postcarded his fellow workers
from Long Beach, Miss., on his way home
after a vacation tour along the Gulf coast
and Don Kay returned home
after an extended journey in Europe. They
visited most of the capitals, resorts, many
sanctuaries and scenic regions. In Rome,
they were gratified to catch one of the
Pope's audiences. The first capital visited
was Dublin, where they attended the
Variety International convention .
. . Kenneth
Kurtzman, MGM salesman, was on a
two-week Army Reserve camp training at
Ft. Polk,
.
Gerry Faia, foiTner secretary to Bob Corbit
of the Paramount Gulf advertising and
exploitation department, is now with
Pilmack, in Chicago . Helene Bui-ton is
the new secretary to
.
Gus Trog, Warner
office manager . flower-bedecked
parlor in the home of Betty and Lawrence
Woolner was the setting of the midafternoon
wedding recently of Christine Nieding
and David Woolner. Judge Wingei-ter officiated.
The ceremony was followed by a
dinner at
the Delmonico restaurant and a
reception at the Woolner home. David is
associated with brothers Bernard and Lawrence
in Woolner Bros. Pictures, Inc.
WOMPI Delia Jean Favre missed the last
function winding up her two-year term as
president with a recurrent fever which put
her in Hotel Dieu, room 207 : the
annual installation ceremony. She insisted,
however, that the party for outgoing officers,
scheduled at her home on Saturday
the 30th, be held as planned with her husband
very capably performing as chef and
chief ho.st. The party featured a cook-out
of barbecued chicken, hu.sband Eddie's
favorite concoction.
H. J. Ballam, Hodges, was on a service
trek in the Lafayette area . . . H. P. Mosely,
MGM salesman, sent staffers a postcard
from the Pike's Peak area in Colorado,
where he was vacationing . . . Mrs. A. Leggett,
MGM booking clerk, was on a vacation
. . . Milton Dm-eau of Masterpiece Pictures
won a trophy as champion gin rummy
player at the Mississippi Theatre Owners
Ass'n convention in Biloxi.
A. J. CoUetti of the Star, Jeanerette, was
in to confer with buying and booking representative
Page Baker at Theatre Owners
Service Co. . Strother, Transway
warehou.se staffer, was taking his annual
vacation . Joy Drive-In, Minden, a
unit of C&B Theatres, has resumed a full
week's schedule ... A benefit premiere
showing of "Advise and Consent" is on tab
for Tuesday night, July 17, at the RKO
Orpheum. Proceeds will be turned over to
the Ass'n for Retarded Children.
Gulf States Theatres booker Louis
Dwyer and family weekended in New
Orleans. Louis, fond of fishing, took advantage
of the many ponds in the New
Orleans area, while Mamma and the kids
took in the midway at the beach and
capered about in the parks. They were
guests at the home of Mrs. Dwyer's family,
the Tom Bacons . Manager
R. L. Hames and staffers were hosts at an
invitational screening of "My Geisha" on
a recent Monday night at the neighborhood
Beacon Theatre. The movie is one of five
being given simultaneous first run showings
in a dozen or more neighborhood theatres.
It is scheduled to open July 19 . . .
"El Cid," the Saenger's current attraction,
rolled along merrily in a third week. The
initial schedule of three a day shows has
been expanded to continuous daUy performances.
>2?
'^~
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If
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over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. * Skokie, Illinois
BOXOFFICE :
2, 1962 SE-5

Robert
Virginia
JACKSONVILLE
Tames Ilaskins, a local ti"affic policeman
who is known U> thousands for his
friendly manner, has acquired the subui-ban
Roxy Theatre from Cecil Cohen . . . Mary
Hai-t. national extension chairman of
WOMPT. was the honor truest at a birthday
luncheon June 22 in the Spa given
by other WOMPLs employed by Florida
State Tlieatres.
A film program was presented by WOMPI
to {>atients in the Northeast Florida State
Hospital at nearby Macclenny. A real theatre
atmosphere was created when the
WOMPTc supplied all patients with boxes
of popcorn to go along with the movie
\dewing. Doctors, nurses and patients all
expressed their gratitude for the unusual
WOMPI services.
. .
Walter Johnson, Warner Bros, booker,
and his family left here for a vacation
with his wife's relativ-es in Atlanta
Joe Charles, manager of the Caapitol,
.
is
acting as master of ceremonies at the Edgewood's
summertime fun shows for the third
straight year . . . Jacksonville's favorite
and most famous native son. motion picture
star Pal Boone, came in for a vacation
stay with his grandparents, Mr. and Mrs.
J. C. Pntchard, accompanied by his wife
and their four young daughters. While
here, Boone entertained junior members
of the Covenant Presbyterian Church.
Visiting exhibitors included Mr. and Mrs.
L. R. Woodard, owners of the Woodard,
Madison; Shehnan Masce. Cinema, New
Port Richey: Ehas Chalhub, Riviera, Riviera
Beach; T. E. Bell, New Smyrna
Beach; Leonard Naas, Vogue, Orlando;
Harry Dale. Lake, Lake Butler; R. C.
Bailey, Blountstown ; Mullis, High
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Control at no extra cost
ROY SMITH CO.
365 Park St. Jacksonville, Florida
and Tommy Hyde, general man-
Springs,
ager, Kent Theatres, Vero Beach.
The WOMPI Bulletin for June advertised
"El Cid" as the movie of the month
at a time when the motion pictui'e was
enterint: its third strong week at Sheldon
Mandell's Five Points Theatre.
Anne Dillon, WOMPI president, announced
the following committee chairmen
for the coming year; Shirley Gordon.
Warner. Will Rogers Memorial Hospital;
Iva Lowe. Empress, telephone; Jane Davis,
PST. scrapbook; Myrtice Williams. FST,
by-laws; June Faircloth. Pinecrest Drivein.
program; Joyce Malmborg. AA, membership
; Merritt, Benton Bros
publicity; Ida Belle Levey, UA, seiwice;
Edna Nofal, Pinecrest Drive-In, social;
Mamie Newman. Columbia, extension, and
Mai-y Hart and Edwina Ray. both of FST.
Bulletin.
The next WOMPI board meeting has
bt?en scheduled for July 10 in the Spa .
John Hart of this city, national
. .
chairman
of Co-WOMPI, was a recent visitor in
Charlotte.
Judge May, Florida Times-Union entertainment
editor, gave top rating to "That
Touch of Mink" as the season's best
comedy soon after it opened at the downtown
Center Theatre.
Harry Warner Award
To Upland Student
HOLL-iTWOOD—The Harry M. Warner
memorial scholarship award to UCLA for
1962 was gianted to Martha Harriet
Brown, 18, honor student at Upland, Calif.,
High School.
Miss Brown is the first recipient of the
$500 scholarship which is to be issued
annually to a worthy high school student
by the Sam L. Warner Square Club of
Warner Bros, studio in memory of the
late president of the film company. Ben
Goldman is chairman of the fund, which
was established in 1958, but was not given
until this year when trust funds reached
the planned amount.
The scholarship was delivered to Miss
Brown in a ceremony at the studio attended
by E. L. DePatie, vice-president
and general manager of WB; Douglas
Kinsey, assistant to the UCLA chancellor,
Goldman and Miss Brown's father, Leonard
Brow'n, writer and book reviewer for
the Pasadena Star-News.
Jewett City State Post
To Mrs. Katherine Dupont
HARTFORD—Sperie P. Perakos, general
manager of Perakos Theatre Associates,
independent Connecticut circuit, has announced
the promotion of Mrs. Katherine
Dupont from assistant to manager of the
State, Jewett City, succeeding Nomian
Chasey, who has resigned to rejoin Stanley
Warner Theatres, initially as an aide to
Jack San.son, SW resident manager at the
Strand. Hartford, during the extended
"West Side Stoi-y" engagement.
At the same time, Edward Rollo. formerly
on the staff of Loew's Poll, Waterburj',
has joined the Perakos circuit as manager
of the Southington Drive-In, Southington,
succeeding G. B. Odium, resigned.
New Indianapolis Airer
Bombarded With Noise
Indianapolis—Residents near 99th
and Indiana 431 staged a noisy demonstration
on the opening night of the
new Northside Drive- In, a project they
have opposed from the first day they
discovered they were to have an airer
for a neighbor, even losing two court
battles to halt construction.
On opening night, they mounted
spotlights on house roofs and beamed
them at the cars lined up in front of
the picture screen. Other neighbors set
off firecrackers, tossed "cherry bomb"
fireworks on to driveways and amplified
off-key music through hi-fi sets
toward the theatre. Residents along
Holiday drive fired shotguns and rifles
into the air.
A. Edward Campbell, president of
Northside Amusement Corp., said the
unwanted housewarming "definitely
gives us grounds for legal action." He
added, however, that he made no
formal complaint and plans no court
action. He said it couldn't be kept up
forever.
Geo. Schaefer to Produce
Film With Touchy Theme
HOLL'^WOOD— "Love Letters of
a Portuguese
Nun." an unproduced play by
Madeleine L'Engle, has been acquired for
the screen by George Schaefer's Compass
Pi-oductions.
The producer-director, who has a nonexclusive
thi-ee -picture deal with Paramount,
has signed Miss L'Engle to write
the screenplay, based on historical facts
sunounding the story of Sister Mariana, of
the Sisters of Mercy Order, whose relationship
with a married French soldier was the
scandal of 17th Century Europe.
Schaefer recently revealed his acquisition
of "52 West," a novel by Anne Pinchot.
No decision has been made as to whether
the two properties would be made under his
Paramount deal.
H, Meyers and Mike King
Form PEP Services, Etc.
TORONTO—Harold Meyers and Michael
King, w-ho were with Famous Players
Canadian Corp. here, in theatre management
and also in the FPC advertisingpublicity
department, have gone into business
for themselves.
Their partnership covers a double enterprise.
One. PEP Services, is confined to
public relations; the other. Recreation Unlimited,
covers group sales, theatre parties,
dinners, picnics and related activities.
Meyers and King recently represented
the "East Side Story" touring stage showwhen
it played Toronto, selling out the
opening night with a group party.
Their office address is 1808 Avenue Rd.,
Toronto 12.
TV Project by Ross Hunter
HOLLYWOOD — Film producer Ross
Hunter, whose next theatrical production.
"Tammy and the Doctor." is slated to roll
at U-I July 6. will branch out into television
this fall with three one-hour specials,
the first of which is "My World of
Glamor."
SE-6 BOXOFFICE :
: July 2. 1962

ATLANTA
VV. Smith has reopened the Blair Theatre
in Blah-sville . . . Marshall Maddox
J
of the Maddox Theatre in Jasper attended
a family reunion in Vardamin, Miss., at
which eight Maddox brothers and sisters
and families gathered from California.
Michigan, Tennessee and Georgia . . . Buford
Stiles, U-I salesman, was home recuperating
from an illness . . . Roscoe V.
Smith and James H. Brown of Theatres
Service attended the Air Dispatch stockholders
inceting in Memphis recently.
Exhibiioi-s seen along the Row included
Gordon Stonecypher, Cornelia Drive-In,
Cornelia; B. A. Nix. Princess at Cleveland:
J. W. Smith. Blair, at Blairsville:
L:on Dt-Loizer, Princess at Cookeville.
Tenn.; Clyde Vaughn. War Eagle at Aubui-n,
Ala.: R. H. Dunn. Camilla at Camilla;
W. J. Peters. Peters at Blakely:
Oscai' I.am. Rome; John Hackney. Hub at
Covington ; Eunice Hobgood. Howell at Canton:
Russell Holder. Rockwood Amusement
Co.. Nashville: H. T. Butler. Forest Park;
Jack Mosely. Pal Amusement Co.. Vidalia,
and Marshall E. Maddox. Maddox Tlieatre.
Jasper.
Jack
Jack Itiggs' new secretai-y at Georgia
Theatre.s is Cai-ol Lee Clark, the daughter
of Emily Stalling, a former employe of
MGM . . . Betty and Al Rook, Film Booking
Office, became grandparents for the second
time when daughter Rhonda iMrs.
Rhett Bairdi gave birth to a six-pound
Helene Spears. Georgia
baby girl . . .
Theatres, spent the week vacationing with
her family at Sea Island. Ga.
Vaughn, assistant booker at
. . .
Georgia Theatres,
spent a weekend at Sea Island . . .
Mr. and Mrs. E. E. Whitaker retm'ned
from a European tour following the Variety
Club convention in Ireland. Whitaker,
vice-president of Georgia Theatres, brought
gifts to all his employes, eai'rings for the
girls, and new ties for the m.en.
Grand Opera Big
DAYTON—RKO Keith's recently held a
day-long gi-and opera film festival, and
Ansel Winston, manager, reported that except
for a fringe area of seats too close
to the screen, the house was packed for
fom- showings each of "Aida" and "Madame
Butterfly." Winston indicated he'd make
another similar booking before too long,
noting that more than 100 opera fans
were waiting when the theatre opened In
the morning.
David Swenson Promoted
HARTFORD—Loew's Theatres has promoted
David Swenson, assistant manager,
Loew's Poll, Hartford, to managership of
the Inwood, New York. Swenson's replacement
here will be announced shortly.
RCA SERVICE COMPANY
A Division of Radio Corporation of America
1778 Marietta Blvd. N.W.
Atlonta 18, Georgia 799-1709
Johnnie Barnes Is WOMPI of the Year
Johnnie Barnes, named WOMPI of 1962, was presented a silver serving dish,
suitably engraved, at the club's recent installation dinner held in the Variety
clubrooms in the Atlantan Hotel at Atlanta. Mrs. Barnes, seated at left, was
installed as first vice-president. She served as program chairman during the last
year. Mary Webb, executive director of the Georgia Society for Crippled Children
and Adults, was the installing officer. The ne^v officers, pictured above, are,
back row from left: Tillie Shapiro and Louise Bramblett, board members; Katherine
Moore, corresponding secretary; Nell Middlelnn, recording secretarj'; Marcelle
Kohn and Opal Tate, board members, and Louise Cone, treasurer. Seated: Mrs.
Barnes; Bernice Hinton, president, and Anita Wright, second vice-president.
Jean Mullis served as master of ceremonies. Karakum the Magician put on a
hypnotic act.
Bingo Back in Full Force
At Windsor; Big Prizes
WINDSOR. ONT.—Despite recent police
action to halt bingo playing here, the
games are again flom'ishing in this border
city ai-ea under the sponsorship of church
organizations, the Canadian Legion and
an athletic club, with prizes ranging up to
$2,000 and the admission being 50 cents or
$1 a person.
At a recent bingo night at the Windsor
Arena for the St. Anne's parish fund, the
top prize was a $1,000 jackpot. For the
convenience of mothers a free motion pictm-e
show was conducted for children with
a nui'se in attendance. The first 750 patrons
were presented with autographed
photos of screen stars. On another night
a bingo pai'ty was held for the Mic Mac
athletic fund, which is hardly a charity.
That bingo playing is back on a permanent
basis at Windsor is evidenced by
the annomicement from one church that
new seats and an aii'-conditioning system
have been installed in its parish hall.
Numerous bingo advertisements are
again appeai'ing from day to day in the
Windsor Star, usually on the same page
with theatre displays.
McEvoy Amusement Sells
Leominster, Mass., House
LEOMINSTER, MASS. — The McEvoy
Amusement Co. has sold the 33-yeai--old
Plymouth Theatre to Louis R. Cormier for
an undisclosed sum. the new owner to convert
the stiTJCtm-e into a cafe to be known
as Blondie's.
The only remaining theatre in this central
Massachusetts community is the Metropolitan.
'Hatari!' Receives
Gala Charity Debut
HOLLYWOOD — With Gov. Pat Brown
and Richard M. Nixon headlining the guest
list. fUm stars, social, civic, educational
and military leaders pai-aded on the red
carpet of the Egyptian Theatre at the gala
charity preview of Howard Hawks'
"Hatari!" Proceeds from the event wUl go
to the Meals for Millions fund under the
sponsorship of the Hollywood Friends of
Africa. Mary Pickford is chairman of the
committee.
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EOXOFFICE July 2. 1962 SE-7

Good place to start selling your country
Begin with a notice on the company bulletin board. Tell your
people about the benefits of the Payroll Savings Plan for
U.S. Savings Bonds — and keep on telling them. See that
each employee is personally invited to join through personto-person
solicitation. If you already have a plan going, why
not give it some extra promotion? Make sure every new em
ployee knows you are making it easy for him to save this
way. Remind everybody that this special kind of thrift gives
them personal peace of mind while they buy a share in our
country's future. Call your State Savings Bonds Director
for any help you need. Or write Treasury Department, U. S.
Savings Bonds Division, Washington 25, D. C.
Keep Freedom in Your Future...
U.S. SAVINGS BONDS
The U. S. Government does not pay for ttiis advertisement. The Treasury Department thanks, lor their patriotism. The Advertising Council and this magazine.
BOXOFFICE
SE-8 BOXOFFICE :
A.
'^
: July 2, 1962

. . Actor
Integration Problem
Up in El Paso Council
EL PASO—This city is now faced with
the crisis of adopting a new integration
law. Over 200 persons jammed into the
city council chambers on a recent Thursday
to hear pros and cons on the issue.
Formal opposition was voiced by attorneys
of the Motel Owners Ass'n and El Paso
chapter of the Texas Restaurant Ass'n.
Attorney James Hammond later withdrew
his objection for the restaurant operators
and endorsed integration of eating
establishments. Hammond said: "We
are for integration providing it is adopted
100 per cent. This includes everyone
beauty shops, bai-ber shops, apartment
buildings, private clubs, theatres and bars
presently exempted from ordinance provisions."
City attorney Travis White said the proposed
ordinance was modeled after that of
the Kansas City enactment, which was
upheld by the Missouri supreme court. The
Kansas City ordinance does not apply to
theatres.
One person pointed out that El Paso took
the lead 39 years ago to give the Negro the
right to vote. Another said: "This is a continuous
effort and a step foi-ward in the
progress of El Paso. We do not do it for the
Negro or any other minor group of citizens,
but for the people of the world as aid in
their defeat of communism."
At the present time, the issue is un-
El Paso theatre owners and man-
settled.
agers have adopted a "wait and see" attitude.
Integration of amusement places and
theatres could very well bring in additional
revenue, but perhaps cause the loss of some
patrons. There are presently 23 theatres
operating in the local area involved.
lATSE Dist. 9 Picks
3 Convention Delegates
KANSAS CITY—Delegates representing
lATSE District Nine met at Hotel Muehlebach
here recently, for the purpose of electing
delegates to the international convention
which starts September 10 in Las
Vegas, Nev. Roger Zirfas, business agent
of Local F-23 here; Louis Lavoto, business
maiiager of the ushers local in St. Louis:
and Sam Lamasky, business agent of the B
local in Chicago, were named as official
delegates of District Nine.
Conducting the session were LeRoy Upton,
ninth international vice-president, St.
Louis, and Glenn Kalkhoff of Milwaukee,
District Nine secretai'y-treasurer. The district
comprises Kansas City, St. Louis,
Omaha, Des Moines, Chicago, Milwaukee
and Minneapolis.
"Battle Aboard the Defiant" will be the
final release title of Columbia's newest
sea adventure, standing Alec Guinness, Dirk
Bogarde and Anthony Quayle.
Southwestern Theatre Equipment Co., Inc.
lout Complete Equipment and Supply House
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Two Drive-ins and Suburban Indoor
To Be Built by New Texas Company
Mary Worley Oliver, 84,
Dies at Shamrock, Tex.
SHAMROCK, TEX. — Mary Worley
Oliver, 84, one of this city's most prominent
citizens for 41 years, died. J. Seibert Worley,
former mayor and a longtime exhibitor
here: Judge Eugene Worley, sons, and Mrs.
Louise Field, a daughter, flew from Washington,
D.C., when notified of the death,
which occurred a few minutes after becoming
ill. Seibert was in the capital city visiting
his brother at the time.
Mrs. Ohver was born in 1877 in Cartersville,
Ga., daughter of a Confederate
soldier who had received the Southern
Cross of Honor. She became a talented
pianist and singer. Both Mr. Worley and
Mr. Oliver preceded her in death. She was
married to Oliver in 1921 at Altus, Okla.,
and that same year they moved to Shamrock
and opened the Liberty Theatre, and
later the New Liberty and Texas.
AMARILLO
The Paramount crew, which has been
shooting "Hud Bannon" near here for
the past five weeks, finished scenes at
Claude early Sunday morning (24) and returned
to Hollywood for the interiors. Unfortunately,
the time selected here for location
work was during the annual rainy season,
this time wetter than it had been in
many years. As a result, .some of the crowd
scenes had to be by-passed. But it was reported
that some of the dry days caused
nose bleeds among some of the crew!
The story of Claude's reaction to the
filming will probably appear in Life magazine.
Photographer Bradley Smith was in
the town doing pictures and said the magazine
had asked to see them. Much of his
previous work has appeared between their
covers. He reported he was "doing a special
job on Paul Newman in relation to the
Texas enviromnent" . Paramount public
. .
relations man Don Boutyette (pronounced
like cigaret, he said) previously worked for
Texas cowboy actor Gene Autry. Following
"Hud Bannon" he is going to Hawaii to
work on a John Wayne picture for the
studio.
During: the last week of the pictm-e's
filming the Twin Drive-In held over Paul
Newman's "Sweet Bird of Youth" three
additional nights and the 'Victory ran
Brandon de Wilde's "Shane" . Chill
Wills made an appearance here, then went
to Lubbock and Midland to sit for a portrait.
He said his next movie was a story
about Judge Roy Bean. "I'll be working
with that infant prodigy, Marjorie Main,"
he drawled, "and although the setting is
Pecos, Billie Sol Estes won't get into the
act. There weren't any air conditioned cotton
sacks around Pecos back in the days of
Judge Bean."
Victory swing projectionist Erie Pitts
went on a vacation trip to Washington
state to visit friends and see the Seattle
world's fail".
ARLINGTON, TEX. — An early July
opening is expected for the new Mid-Cities
Drive-In in the newly created Euless
Industrial Park being developed by Ed
Baker sr. and located between the Bell
Helicopter plant and Western Hills Inn on
Highway 183.
Officers of the recently organized Mid-
Cities Theatre Corp., which is building the
drive-in, ai-e Steve Bakarich, president;
Gerald Lofland, vice-president, and Deanie
Grass, secretary-treasurer.
Bakarich and Lofland said they also are
seeking for a favorable site for an indoor
subui'ban theatre, with the search centering
on the Hurst area, and for another
drive-in theatre site, this one near or in
Irving.
Bakarich, originally from Tombstone,
Ariz., attended the University of Arizona at
Tucson before coming to Texas in 1951,
where he served his enlistment in the Air
Force at Lackland Air Force Base, San Antonio.
After his discharge in 1955, Bakarich
became the assistant city manager for Lone
Star Theatres, which operated nine theatres
in San Antonio.
In 1956 he was promoted to circuit supervisor
and pui'chasing agent and transferred
to Lone Star's headquarters in Dallas. He
remained in this capacity until the sale of
the circuit to the Ezell interests, after
which he moved to Wichita Falls to operate
several theatres for Charles Weisenberg.
Bakarich at present is also the manager
of Hurst Bowl in Hurst and the Ridglea
Bowl in Port Worth. He resides at the Race
street apartments in Riverside.
Gerald Lofland from Lubbock has lived
in the North Richland Hills area for the
past 12 years. He attended Texas Tech in
Lubbock and Texas Christian University.
Lofland is vice-president and general manager
of Richland Bowl in North Richland
Hills.
Sinatra Raises $1,200,000
HOLLYWOOD—Frank Sinatra's recent
global tour, during which he put on 30
shows in eight countries to raise funds for
underprivileged children, reportedly raised
$1,200,000 for the various nations covered,
including Japan, Hong Kong, Israel,
Greece, Italy, England, France and
Monaco.
DALLAS—Alton Sims of 314 South Harwood
has enrolled his Lake Di-ive-In in
Sardis, Miss., in Theatre Owners of
America.
BOXOFFICE :
: July 2, 1962 SW-1

. . Mabel
DALLAS
^om McKean, Paramount salesman, had
the approval of his surgeon to return
to work Monday 1 2 ) . While home recuperating
from an operation, Tom has kept in
contact with his bookers daily and has sent
out letters to exhibitor accounts in behalf
of Paramount Week dates.
ficials and some 200 fans. Wayne re-
. . Cranfil jr. and
2200 Young Street, Dollos, T*xo«
2711 Irving Blvd.
marked that he tried to sneak in, for the
troupe was weary from a national tour in
behalf of "Hatari!" "Tlie jungle is tough,"
he said, "but at least we were in one place.
This tour is a lot rougher than any African
safari. We're hitting ten cities in ten days."
A wave of parties at the Holiday Inn Central
kept going until near 5 a.m.
Rosemary White of MGM was on a vacation
stay at the Shamrock Hotel in Houston.
She is soon to start work on the
WOMPI convention .
Guinan was
installing officer at a midweek WOMPI
luncheon in the White Plaza. In charge of
arrangements were Mrs. Guinan, Loree
Butler, Dorothy McCann, Marvel Lee Sullivan,
Blanche Boyle, Flosa Browning,
Dorothy Johns and Mimia Mae Stevison.
The new office slate includes Norma Jean
Thomas, Thelma Jo Bailey, Melba Reiifro,
Laura McDonald, Agnes Backus, Esther
Counts, Elsie Parish, Karen Dunn, Charlene
Rollins, Ora Dell Lorenz, Betty McDonald,
Evelyn Neeley and Esther Covington, the
latter the retiring president.
Orlean Hart, Interstate, was in Houston
visiting her daughter Jane, a former Dallas
Filmrow girl. Marie Powers was to return
to her desk at the Heywood Simmons booking
office Monday i2) after vacationing a
t a screen game, few days at Lake Texhoma,
HOLLYWOOD accompanied
takes top by Sue Benningfield of Texas COMPO . . .
honors. As a box-office at-
Esther Covington of MGM and her husband
Mike spent the weekend in Austin
visiting with Vernon and Lena Smith.
Vemon is a former MGM salesman who
now owns and operates the Harlem in
Austin.
Malcolm Hall, elder son of Tommy Hall
of the Horseshoe Drive-In at Ballinger,
who was graduated from Texas A&M recently,
was president of the student body
and an outstanding student. He will be
married on July 21 at the Uttle Chapel in
the Woods in Denton to Anita Jean Franklin
of Paris, Tex., a graduate of Texas State
Teachers College at Denton. After the
wedding, they will go to Lexington, Ky.,
where both will teach at the University of
Kentucky this fall. Tommy's younger
son Dave finished high school and will
enter A&M this fall.
i Fm nudum t-u _
Julio Albro of Warner Bros, was in Medical
Arts Hospital for a medical checkup
. . . Forest White of In-Dex Booking Service
was in Methodist Hospital with
Cox
another
flareup of his ulcers .
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The "safari" of John Wayne, Red Buttons,
Elsa Martinelli and Bruce Cabot arrived
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his wife attended a restaurant owners convention.
They spent one night at the
Marriot Motor Hotel, one night at the Six
Flags Inn at Six Flags Over Texas, and
dropped by the In-Dex Booking Office to
consult with Forest and Juanita White ..
It was a pleasant surprise to see Hicks Hall
of Sonora on the Row again, where he has
many longtime friends. He was proudly
showing photos of his grandchildren, and
some were kidding him that was the only
reason he came to town, but Hicks vowed
he only showed the pictures when he was
asked to.
SAN ANTONIO
J^zteca items: Robert L. Gallegos, head
booker, went to Mexico City on a vacation.
Assistant bookkeeper Ernesto
Garza chose Monterey and Mazatlan. Both
motored ... In booking at midweek was
Mateo Vela, owner of the Teatro El Rey at
Galveston . . . Johnny Flache was in with
his daughter Judy from. Lamesa. They were
bound for the lower Rio Grande valley on a
short vacation trip.
Charles Wolfe, manager at the Prince,
has booked "Paradiso," the nudist film
made in England, and "State Fair," for its
second downtown run . . . Carmen Rodriguez,
Columbia staffer, took in the sights
around Monterey on a recent vacation . . .
Calling briefly at Columbus was Palma
Reyes, actor appearing in a stage show at
the Teatro National . . . "West Side Story"
was in its third month at the Broadway
Theatre.
Gene Tierney was in town in behalf of
"Advise and Coiisent," in which she stars.
It's an Aztec attraction. Her husband Howard
Lee was with her . . . The youngest son
. .
of James J. Ornelas sr. of Azteca was
graduated from the University of Texas
with a degree in chemical engineering .
The Josephine Theatre and KONO-TV
gave away a red dog in promotion of "Big
Red."
Seen around the Esquire and Embassy
were Hank Breig, REA Film Delivery Service,
Johnny Kitner, H. A. Arthur, and Beto
Morales, the latter a band leader and
singer ... A local newspaperman remarks
"Hell Is for Heroes" should be "Heaven Is
for Heroes," and criticizes film
who pick "bad and smutty titles"
producers
. . Harold
.
Shelton, projectionist and amateur magician
of Austin, called on Mrs. Lulu Lucchesse,
former president of Zaragoza
Amusement Co., while in Smithville.
Bill
Ahrens Reappointed
DETROIT—William E. Alirens, manager
of the Ecorse Drive-In for the past ten
years, has been reappointed for a sixyear
teiTn to the fire and police commission
of Taylor, Mich., in which the theatre
is located. Ahrens is chairman of the commission.
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Technicolor
HOLLYWOOD—Technicolor Corp., has
received the Industrial Designers' Institute's
highest award, the Certificate of Design
Merit, for the new Technicolor 8mm
Instant Home Movie Projector. The presentation
was made a a luncheon hosted by
the institute in Chicago on July 21.
recently.
BOXOFFICE :
: July 2, 1962

. . Just
OKLAHOMA CITY
n Pawnee, we located Milan Steele working
at the Buffalo Theatre, on which
I
he has done a lot of remodeling. When he
took over there were about 200 seats that
needed repair. He has remodeled the snack
bar and repainted the entire theatre, inside
and out. He also operates the Lakeside
Drive-In, which also is kept in tip-top
shape. Steele has a veiT good stand of bermuda
grass on all his ramps, which he has
to cut about twice a week, r'ue to the rains.
He i-uns the drive-in full time, and the theatre
part time this summer.
Exhibitors seen on Filmrow included J.
C. "Doc" and Leonard Lumpkin, Rex,
Sentinel; H. D. Cox, Caddo, Binger: Eai'l
Snyder and Eddie Jones, Tulsa: Johnny H.
Jones, Video partner and city manager,
Shawnee; Claud Thory, Gem at Ryan and
Empress at Waurika; J. C. Mui-ray, Rex,
Caddo; Ora Peters, New. Wapanucka; Walter
Christianson, Rex, Konawa; Bob Shepard.
Broncho, Edmond; Clint Applewhite,
Liberty, Carnegie, who had just returned
from a trip to California with his wife and
son Jerry, where they visited Applewhite's
parents; Carlton Weaver, Carlton Drive-In,
McAlester; Jess Jones, Ritz, Crescent; Dennis
Collier, Bulldog, Weatherford; G. E.
Ortman, Hennessey, and Don Abernathy,
89er Theatre, Kingfisher,
In from Dallas were Fred Beiersdorf , independent
film distributor, and Paramount
Manager Bernard Bragen and staffer Al
Taylor . back from a trip to New
York on business and pleasure was Morris
and Ona Loew^enstein of the Majestic Theatre
here.
We had a nice visit with Roy T. Shield
who operates the Sooner in Enid, and is a
partner with Video Independent in the
Enid and Trail Drive-In. Roy still hasn't
fully recovered from Injuries suffered several
months ago in a car accident on the
way home from Oklahoma City, and his
wife is doing the booking for the Sooner.
Roy hopes to be back on the job in a few
months.
Homer C. Jones of the Rialto Theatre
and Alva Drive-In in Alva drove to Oklahoma
City to consult an MD about gout in
his right knee. He was advised to enter a
hospital there for treatment, but Homer
figured he had too much to do at home, so
returned there, went to bed a couple of
days, and now is up and around as usual. He
recently built a new entrance and exit at
his drive-in. He said the tornadoes and
tornado warnings crimped business.
Mrs. W. T. Henderson was dividing her
time between Enid, where her husband was
in the hopsital. and her home in Medford,
where she was on the job at their theatre at
night. Her daughter Leta, who lives in the
country near Medford, also was ill and required
attention.
Haskell Robinette, salesman, has been
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•2t Wnt Grand Ofclahsmo City
dropped in the NSS economy drive. He had
been with the company 22 years, starting
back in 1940 as shipper. We also have
learned that Gilbert Clark, NSS manager
here when the office was moved to Dallas,
has been diopped from the Dallas staff . . .
Sam Maudlin has resigned as booker at
Columbia, and will move to Dallas where
he has joined the Army Air Force motion
picture service as booker. Jen-y Malone,
head shipper, was promoted to booker to
.succeed Maudlin at Columbia.
In Kingfisher, we found Don Abernathy
at the Deluxe Motel and restaurant which
he opened with a partner a few months
ago. Don had the Marsy Theatre and
Thomas Drive-In there, but has closed
both, and operates only the 89er Theatre
on two changes a week. He sold the drivein
site a few years ago, and a bowling alley
now operates there. Don, his wife, four
daughters and son plan to leave soon on a
trip west to Los Angeles and north to
Seattle and the world's fail-. Don's father
and mother, the Roy Abernathys, have operated
the Royal Theatre in Fairview for
46 years.
WB Promotes Mike Hoey
HOLLYWOOD—Michael A. Hoey. a film
editor at Warner Bros, for the past four
years, has been signed to a long tenn contract
as an executive and associate producer
at the studio. Hoey's initial assignment
is associate producer on "Palm
Springs Weekend," based on Earl Hamner
jr.'s original story.
Valley West to Open
July 4 in LA Area
LOS ANGELES—Shan V. Sayles, who
with Alex Cooperman operates the Paris,
Vista, Continental and Apollo theatres in
Hollywood, will open the Valley West, a new
400-seat house in the San Fernando Valley
July 4. The theatre is located near the
$25,000,000 shopping center on the old
Warner ranch property.
According to Sayles, the film policy for
the new house will be determined by the
area public as to whether it will be first-run
smgle features, subsequent-run duals or
foreign art films. Children's matinees will
be featured.
G. A. Schilbe will manage the Valley
West. Lorand West is the architect, with
theatre and booth equipment installations
by Spyros Kontos of the John P. Filbert Co.
Chance for USC Student
To Observe Filmmaking
HOLLYWOOD—On the premise that the
film industry has a responsibility to develop
and encourage creative talent, producer
Ross Hunter has arranged for an outstanding
student in the University of Southern
California's cinema department to serve as
a "production observer," learning the practical
aspects of making pictures in what
would amount to a two-week "crash"
course during summer vacation.
The student was to be selected by Dr.
Bernard Kantor, head of the USC cinema
department, and his staff.
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BOXOFFICE :
: July 2, 1962 SW-3

EL PASO
.
gill T. Bohling, Capri manager, spent a
few days in Ciudad Chihuahua on business
. . . Floyd W. Bush, swing projectionist
at the Plaza, State and Capri, and Charlie
Ellis of the Pershing booth were on vacations,
as was Jack Pryor. engineer at the
Plaza . . Bill White, manager at the Crawford,
went to Ruidoso, N.M., on a vacation
. . . Elvis Presley was on seven local screens
in "Follow That Dream." Television station
KROD sponsored a "Boys' Night Out"
contest here, with wives asked to tell why
they tnist their husbands. The best letters
were good for a night out at the Capri Theatre
for their husbands.
The Bordertown and EI Paso drive-in
theatres had a Fathers Day tieup with Dr
Pepper. Coupons publislied in the Sunday
Times were good for a free drink at the
snack bars of the two airers, or ten cents
off on a 30-cent cup.
Citizen Joe Newman, who is seeking to
get a petition signed by at least 7,500 persons
to submit the city's anti-discrimination
to a referendum, said that 18 persons
are securing names on the petition. Newman
said George J. Denton and G. Applegate
of the Buckaroo bar in Ysleta would
circulate the petitions, and interested persons
may also sign with them at the AAA
vacuum shop on Dyer street. Others will
also circulate the petitions in El Paso, he
said. Newman said he was trying to contact
Mayor Ralph E. Seitsinger to ask him
to veto the ordinance. This would give him
time to get the necessai-y signatures for the
referendum before the council acts on the
ordinance again.
. . . George
Sebe Miller, publicist for Buena Vista in
Dallas, was in conferring with Interstate
Plaza Manager Bill Chambers in behalf of
the upcoming "Bon Voyage"
Songer, administrative assistant to Interstate
general manager Bill Mitchell, Dallas,
was here a few days.
Kids Prefer Stooges
Which Irk Parents
MILWAUKEE — Tliat three-day film
festival held at Madison, sponsored by the
Wisconsin Ass'n of the American Council
for Better Broadcasts, has turned up some
miglity interesting infonnation. Much of
it should prove interesting to exhibitors,
distributors and producers.
The complete report has not yet been
announced.
Some 6,000 youngsters saw the films over
the three-day schedule at Madison's Central
High School auditorium. And about
1,000 adults also saw the pictui-es, following
through with the filling out of lengthy
questionnaires designed to test pax-ents'
attitudes towai-ds children's programming
The children were not asked to report
on their favorite programs, but, according
to the announcement, the youngsters' preferences
were exactly those that their parents
generally disliked. Moreover, many
mothers agreed that childi-en's programs
on television "could certainly be improved."
The Thiee Stooges took the bi-unt of parental
attack. Said Dr. Melvin Kaufman, a
University of Wisconsin child psychologist,
"Naked aggression is always as attractive to
children as it is to adults. Maybe when the
Three Stooges ratings go dowii, they will
be replaced by cock fights."
Baylen Smith, pi-ogram manager of Milwaukee's
WISN-TV, the station that shows
the Thi-ee Stooges, said, "We bring the
children into the tent, so to speak, with the
stooges, and while we've got them there,
we can teach them—perhaps such things as
not to cross busy streets, or get into cars
with strangers." Captain Kangaix)o is a
CBS children's show that even the most
particular parents appear to regard highly.
And of this program. Smith had this to
say: "Captain Kangaroo is on, but he gets
lost in the shuffle. I could triple our audience
by taking off Captain Kangaroo and
putting on another type of show!"
Another slant on the matter comes
from Merritt Milligan, manager of Madison's
WMTV. He reported that for the last
year, a group of parents had previewed
films for WMTV. marking them acceptable
or objectionable. "About one in ten films
was rejected, primarily for excessive violence,
some times for racial stereotypes."
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Marcus
plan
Tristate Allied Plans
Buying-Booking Office
DES MOINES—The possible formation
of a large buying and booking combine
under the Allied banner, for exhibitors of
Iowa. Nebraska and South Dakota, was one
of the main topics discussed at a June 11
meeting of the tri-state exhibitor organization.
The meeting, held at the Varsity Theatre
here, was the first since the Iowa. Nebraska
and South Dakota Independent unit reaffiliated
with the Allied States Association
in May.
The June session served as the kickoff
of a wide-scale membership drive aimed at
signing up all independent theatre owners
in the area. Harrison Wolcott of Eldora,
secretary-treasm-er of the unit, said that
wdthin the next few weeks billings will
start, and that in the near future dates for
enrollment in the Allied insurance plan will
be announced.
A' so discussed at the Varsity theatre
meeting was the COMPO (
i
of
picture promotion. It was pointed out that
several branch managers had been contacted
and had pledged their cooperation.
Both Wolcott and President Neal Houtz
of New Hampton expressed enthusiasm at
the meeting's turnout, especially because of
the "new faces" present. The next Des
Moines meeting for AITO of Iowa,
Nebraska and South Dakota is slated for 3
p.m.. Monday. July 9. at the Varsity. The
session will be held in mid-afternoon in
order that the exhibitors may complete
their work on Filmi'ow before attending
the important meeting.
National Allied Benefits
Stressed in NCA Release
MINNEAPOLIS—North Central Allied
has reaffiliated with National Allied, it
was announced in a recent NCA bulletin.
"We thus give our great national organization
our strength in numbers and
potency and can draw on the strength and
health of the national organization, which
is at a new high," the bulletin said.
An advantage of membership in Allied
and affiliation with National Allied has
been the group life insurance plan available
to group members and theU' employes,
which offers up to $5,000 of group life
insurance at low group rates, the NCA bulletin
pointed out.
"We believe that tliis is the cheapest life
insurance that can be bought," the NCA
organ said.
The group offer closed May 31 with only
a "fair number" of NCA members taking
advantage of the offer. If a membership
di'ive now getting under way produces expected
results, the offer may be reopened
for a limited time, the bulletin revealed.
EXHIBITORS AT WAUSAU—A screening of "Heniinsways Adventures of a
Young Man," the third of six screenings in the upper Wisconsin area, was held at
the Wausaw Theatre recently. Checking press sheets, left to right, are
Keith LaValte, manager of the Edgar Theatre; Ruby Poeske, Mosinee; M. Conway,
Crandon; George Haase, Wausau; Mrs. Eincr, Woods at Woodruff; M. Tabor,
Cosmo at Merrill; Mrs. Fowler, Fowler Enterprises, Merrill, Woodruff and Mtnocqua;
Al Wright, Ironwood, and Louis Orlove, 20th-Fox ad-publicity district
manager.
Well-Organized
Huge 'Music Man
By PAT COONEY
MASON CITY, IOWA — "The Music
Man" came home June 19
and this northern
Iowa town of 30.642 residents was
rocked by a population explosion. An estimated
125.000 persons—celebrities, bandsmen
from 30 states, critics, film and theatre
representatives, press, TV, radio personalities
and "friends" were on hand for
the big press premiere of the Warner Bos.
film, scheduled in conjunction with the
North Iowa Band Festival and a national
"Music Man" band contest.
Even premiere-hardened theatremen
agreed the colorful spectacle defied description.
As one put it, "When Meredith
Willson headed the three-hour parade and
led the Mason City band down the sti'eet.
you got that old parade tingle you hadn't
felt since you were a kid."
The Palace, Cecil and Strand theatres
opened their doors to the visiting young
bandsmen following the parade and showed
continuous matinees of "Follow That
Dream" and "Big Red." Maynard Nelson,
manager of the Central States' Palace,
cleared out the last horn-tooter by 5:30
p.m. and then moved full speed ahead to
ready the theatre for the star-studded evening
invitational press premiere. As was
expected, the film was received as "great."
Housing of 100.000-plus persons in a city
of 30.000 came off without a hitch. Townspeople
took in the young musicians and
ason City Handles
Crowd in Stride
each band was housed within a separate
neighborhood. The hospitality and preci-
.sion-like planning on the part of W. Earl
Hall and the Chamber of Commerce apparently
made some of the big city folks
re-evaluate their prejudgment of lowans.
Probably the greatest achievement of the
day was the fact that with 8,000 marching
bandsmen on hand, not even one piccolo
was lost!
The only near-hitch was when one Warner
representative found the closest room
to be had was in Forest City, 50 miles away.
Last-minute string-pulling, however, found
a bed for the WB man in the premiere
town.
Two Drive-Ins Renovated
By Iowa United Circuit
DES MOINES—The local Town and the
Gordon Twin at Sioux City, both Iowa
United Theatre drive-ins, have taken on
a new look.
The Town has a new concessions building
and boxoffice, and considerable work
has been done on the entrance. Bill Proctor
Is manager there.
At the Sioux City airer, where Gordon
Lay is manager, a new four-lane enti-y
has been completed. With the boxoffice
now equipped to handle four- lines of autos,
congestion on the highway has been eased.
Joft^iOCdC
loONTON, N. J.
'
Large Core
Greater Crater Area
MAXIMUM LIGHT
Even/y Dhtributed
In Minnesofo—NATIONAL THEATRE SUPPLY, Minneopolis—Moin 8273
in Nebrosko—THE BALLANTYNE Co., Omaho—Jackson 4444
in Wisconsin—NATIONAL THEATRE SUPPLY, 1027 N. 8th Street.
Milwaukee 3, Wisconsin.
CHAS. i. BREWSTER. 417 W. Highlond Ave., Milwaukee.
Wisconsin. Phone BR 1-0100.
BOXOFFICE :
: July 2, 1962 NC-1

. . Arnold
. . John
MINNEAPOLIS
. . Bui-t Parso:is
"Fhe new Cooper Cinerama Theatre in
subuiban St. Louis Park is sclieduled
to open August 8. according to Jack Marshall,
managing director .
has closed his State Theatre at Springfield
The State at Lanesboro, operated
. . .
by G. P. Qualey, closed yestei-day < 1) ...
Gloria Hatling, booker's clerk at MGM,
was married June 16 to Wesley Olson. They
spent their honeymoon in New York and
Pennsylvania.
.
Mike Lee. manager of United Artists, was
married recently to Mrs. Marian Hayes
Marge Tunstall, ledger
of St. Ijouis . . .
clerk at Paramount, had as her guest her
son and his family of Detroit during her
recent vacation Carlson, shipper
at Independent Film Service, vacationed
at the Gi^and Canyon and Las
Vegas.
Outstate exhibitors on the Row were
Tom Novak. Glencoe: Al Smith. Rochester
and Winona: Pete dePea. Milbank. S. D.;
Burt Parsons. Springfield; Freeman Parsons.
Sauk Centre; Wayne Peterson. Cottonwood;
Ken Brandhagen. Cavalier, N. D.,
and Don Schanon. Amery. Wis.
The recent jaunt of Lee Campbell,
booker at 20th Centui-y-Fox. to the regional
meeting of special departments of
the L\TSE in KariKas City. Mo.. pix>ved
to be a comedy of errors. He boarded a
plane in Minneapolis, but it developed
engine tiouble and had to land in Sioux
City. Iowa. The passengers boarded a bus
to take tiiem in to Omaha. A tire blew
GET ON THE
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TRAILERS AND THEATRICAL ADVERTISING
125 HYDE STREET • bAN f^RANClSCO 2. CALIFORNIA
out and the bus haxl to stop to have it
changed. When the bus was about 50
miles from Omaha, it ran out of gas.
The bus driver obtained more gasoline,
only to find that there was an auxiliary
gas tank and that something else was
causing the trouble. So the passengers
wei-e loaded into rented cars and taken
into Omaha. Lee boarded another plane
foi- Kansas City, but by the time he
i-eached liis destination the meeting was
all over. He waited in Kansas City until
after 9 p. m. to get a jet back to Minneapolis.
On the plane Lee. who is president
and business agent of Local F-32, met
Nora Gaines, inspector at Universal, business
agent of Local B-31. who told him all
about tih*" meeting.
Stephen Candell of the staff of the
Pai'amount Theatre. St. Paul, was maiTied
June 16 to Nancy Ann Soderlund at
Mound . Cosentino, home office
repwesentative of American International,
was in v/orking with the staff of Independent
Film Distributors, local franchiseholder.
Westminster Center
Site of New Theatre
WESTMINSTER,
CALIF.—Construction
will start at once on an ultramodern
1,000-seat theatre on a site near the Thrifty
Drug store in the Westminster Shopping
Center. Announcement of the new theatre
was made jointly by Norman Goodin, owner
and operator of several Southern California
theatres, and John O. Maberry, leasing
agent for the Westminster Center.
The theatre will be 75x150 feet, modern
in every concept, with special emphasis on
luxurious, spacious seating. Ample parking
will be provided by Westminster Center,
which is being developed into a 30-acre
regional shopping area.
Home From Athens Trip
HARTFORD—John Perakos, assistant
general manager of Perakos Theatre Associates.
Independent Connecticut circuit,
flew home, following a several weeks holiday
in Athens, Greece.
(1)

. . . When
. . Dale
'Lisa/ 'Big Red' Score
Pluses in Milwaukee
MILWAUKEE — "Windjammer"
and
"West Side StoiT" at the Palace and
Strand, respectively, were the best grossers
for the week. "The Joker" was impressive
in its first week at the neighboiiiood
Downer on an art policy. Although no newcomer
downtown did runaway business,
"Lisa" and "Big Red" both were well on
the plus side of the ledger.
(Average Is 100)
Downe.' The Joker (Lopert) 1 75
Palace Windjommer (Cinemiracle), 5th wk 250
Riverside Big Red (BV), The Living Desert
(BV), reissue 125
Strond West Side Story (UA), 14th wk 250
Times The Five Day Lover (Kingsley),
2nd wk '00
Towne— Hell Is for Heroes (Pora); Ride the
High Country (MGM) 100
Worner Merrill's Marauders (WB); The
Coach (WB) 90
Wisconsin Lisa (20th-Fox); 20.000 Eyes
(20th-Fox) 135
"Mink' Is Mighty 200%
In Anemic Minneapolis
MINNEAPOLIS— "That Touch of Mink."
which opened at the State Theatre, did
the best business of any new picture here
recently with a rating of 200 per cent.
All other offerings rated average or below.
Academy Judgment at Nuremberg (UA),
4rh wk 100
Century Advise ond Consent (Col) 1 20
Gopher— Big Red (BV), 2nd wk 1 00
Lyric Geronimo (UA), 2nd wk 80
Monn Wi":t Side Story (UA), 19th wk 100
Orpheum Hell is for Heroes (Pora) 90
Pork—Whistle Down the Wind (Pothe-
America) 100
State Thot Touch of Mink (U-l) 200
Suburban World Double Bunk (Showcorp),
2nd wk 80
Uptown ^The Night (Lopert) 100
World ^Liso (20th-Fox), 2nd wk 80
'Big Red' and 'Dream'
Please Omaha Patrons
OMAHA—The Admiral Theatre hit 175
for the tenth week of "West Side Story"
while "Big Red" was opening at 150 at the
State and "Follow That Dream" continued
fine in a rare first-run booking at the
Chief Tlieatre and Skyview Diive-In, having
been reported at 250 per cent for the
first week. "Mr. Hobbs Takes a Vacation"
opened at the Astro, but the percentage
figure was unavailable at press time.
Admirol West Side Story (UA), 10th wk 175
Chief Skyview Dnve-in ^Follow That Dream
(UA), 2nd wk 200
Cooper Cinerama Holiday (Cineroma),
7th wk 115
Dundee Oklohoma! (Mogna), 1 Ithwk 110
Omaha Lisc (20th-Fox) 90
Orpheum Merrill's Marauders (WB); The
Couch (WB) 100
Stale Big Red (BV) 150
July Construction Start
For Hartford Fun Area
HARTFORD—Constmction of a new $1.7
million ice skating and all-purpose arena
in Hartford's North Meadows section will
start in early July, according to developer
Herbert E. Golinsky.
The site is adjacent to the Smith Management
Co.'s Meadows Drive-In.
The 6,000-seat Golinsky facility will accommodate
ice hockey, ice shows, curling,
conventions, exhibits, basketball, tennis and
circuses. A restam-ant will seat 600.
Brian Aherne who toured in the leading
i-ole in the stage play, "My Fair Lady,"
will portray King Ai'thur in U-I's "Lancelot
and Guinevere."
DES MOINES
. . During
The Astro Theatre opening in Omaha attracted
a number of Des Moines exchange
managers, including Joe Young,
Warner Bros.: Charles Caligiui'i, Paramount:
Ralph Olson, Universal-International:
Vincent Flynn, Metro-Goldwyn-
Mayer, and Joe Jacobs, Columbia .
the week of June 10, Al Taylor, Para-
mount division manager from Dallas, spent
a day in the Des Moines office . . . Salesman
Ken Biahard, who recently underwent
surgery, has resumed his duties at Paramount.
.
Sympathy to the family of Lloyd Palmer,
owner of the Ii'is Theatre at Postville,
who died at his home in Onaka,
Minn. . Richard Johnson, owner of the
Red
.
Oak Drive-In, will install electric
in-car htaters this fall and the drive-in
will operate on a year-round policy.
All of Don Bloxham, except one hand.
made it aboard a crowded Des Moines transit
bus before the driver slammed the
door. There were no injm-ies, but what
really hurt Don was the fact that before
his hand got caught it had been clutching
a huge, prized clam shell! Edna Cloonen
had carefully transported the souvenir all
the way here from Seattle for Bloxham 's
young son, only to have it dropped and
damaged by Don during the bus incident
at 12th and High.
RKO's 75th anniversary came in for a
big multicolumn spread in the Ti-ibune,
with the announcement that Des Moines'
other two downtown theatres, the Des
Moines and Paramount, were joining In a
salute to the Orpheum. Future product
received a chunk of publicity in the article,
which listed the top films booked for the
three theatres this summer.
. welcomes Mrs. Twylla Milligan,
Jim Mertz, manager of the Perry Theatre
at Perry, has resumed Wednesday
children's matinees during the summer. A
season ticket for eigiht matinees costs only
$1 . . FiJmrow
new ledger clerk at 20th Centuiy-
Fox.
. . .
Iowa exhibitors on Filmrow included
J. H. Watts of Osage: Harrison Wolcott,
Eldora: Keith Mlinar, Cresco; S. J. Backer,
Harlan, and John Rentfle. Audubon
Toledo, Iowa, Citizens
Proud of Journal Quote
Toledo, Iowa—Mason City isn't the
only place in Iowa firmly established
on the theatre map. Toledo (pop. 2,-
850) is crowing about the recent Wall
Street Journal page one story on the
revival of motion picture theatres
throughout the country.
The Wieting, a community-run
theatre here, is operating after a
three-year closing. Mrs. W i 1 1 a r d
Beadle, head of the Toledo organization
which operated the Wieting, was
quoted in the lead as saying that
"Unless you have lived in a small
town like this, you cannot imagine
what a spark of life is breathed into
a community when its theatre comes
to life again."
Mai-y LfWarne, Columbia biller, travelled
to Seattle and the World's Pair . . . Paramount's
Joyce Brain vacationed at home
near Unionville.
The installation of WOMPI officers
was scheduled for Friday i22i, following
a cocktail hour and dinner at the Downtowner.
Dick Day, Central States di'ive-in
booker, was WOMPI Hero-of-the-Evening
when he took over for theatreman Bev
Mahon, who was unable to emcee the program.
Novello Phillips, former manager's
secretary at the old RKO Pictures exchange
here, attended the WOMPI affair
with her sister, Margaret McGaffey of
MGM. N'ovello was with RKO 15 years.
Diane Grzanich is Paramount's new
booker steno . . . Don Smith of the Pioneer
circuit was in from Minneapolis . . . Iowa
visitors on the Row included Mi-, and Mrs.
Eben Hayes of Winterset: Dick Kuhl,
Greenfield, and Bud Nordhus, McGregor.
According to a notice in the Missouri
Valley T-mes-News, Gerald Harper is planning
to build a $40,000 di'ive-in theatre
on his Willow Park property in Missomi
Valley . Yaryan, Universal shipper,
was on a fishing vacation ... A newcomer
to Filmrcw is Nancy Lee, who replaces
Gloria Heathcote as booker steno at Columbia.
Lary Day, Central States' PR man,
spent nine days in Mason City, but not
on vacation! Larry trekked up to the River
City area early to lend a helping hand on
"The Music Man" press premiere at the
Palace. Amid all the pre-premiere work,
however, Larry did note that Clear Lake is
so high vhis year there remains only four
feet of beach in front of the Blue Horizon
Motel, with no room for horseshoes.
MILWAUKEE
pxhibitor-restaurateur Angelo Provinzano
has been reappointed to the city
service commission by Mayor Hem-y Maier
Joe Reynolds, Towne Theatre
manager, got wind of the overflow registration
for the 7 p.m. fish fry-smorgasbord
lined up by Milwaukee Press Club manager
George Moffat, Reynolds told Moffat to
extend hi.s invitation to the group to see
"That Touch of Mink" after the supper.
Reynold? in tm-n was told to be present
as a guest. He was later presented a little
token of esteem in return for his continued
thoughts in behalf of the club.
John McKay, manager of the Riverside
Theatre, whipped up a rousing campaign
for "Hatari!" There was much radio, TV
and newspaper space obtained. Busloads
of small fi-y came to see the picture at a
morning screening, then were taken to the
new zoo where Director Spiedel guided
the youngsters on a torn- of the attractions.
Pacific Adds La Habra
LOS ANGELES •— Monogram Precision
Industries has made a deal whereby Pacific
Drive-In Theatres has taken over operation
of the La Habra Theatre, La Habra.
BOXOFFICE July 2, 1962 NC-3

Grand Island Capitol Trains Pair
For Tri-States Management Ranks
DES MOINES—Dallas Pulton and Jon
Hall, who were June high school graduates
in Grand Island, Neb., have been named to
assistant managerships in the Tri-States
Theatre Coitj. circuit. Both young men
participated in the student on-the-job
training program at the Capitol Theatre in
Grand Island during their high school
days.
Fulton has been appointed fiUltime assistant
manager of the Capitol. Davenport,
and Hall will serve at the Capitol in Sioux
City. In announcing the appointments,
Don Knight, assLstant general manager of
the circuit, explained the school-theatre
cooperative program which has been in
effect at Grand Island several years.
The theatre has four students each
semester. The selected youngsters attend
regular high school classes in the morning
and work at the theatre in the afternoon.
They are paid by the theatre and work
under the direction of Manager Richard
Langridge, who grades them on their work
as cashier, concession employe, assistant
manager, dooi-man, etc. Similar programs
are carried on in other Tri-States theatres.
The cooperative education plan affords
students an opportunity to train for a specific
business w-hUe in high school and to
earn while training. For the theatre, it
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'Big Red' 125% Tops
Detroit Newcomers
DETROIT — The United Detroit foursome
of houses had a clean sweep of the
big score'; for the week, paced as usual by
the everereen "West Side Story" at the
Madison, with "Big Red" at the Michigan
scoring best of the new crop followed by
"Merrill's Marauders" at the Palms and
"The Counterfeit Traitor" at the Grand
Cii-cus.
(Average Is 100)
Adams Paradisio (Fanfare); Secret File
Hollywood (Crown Int'l), 2rKi wk 75
Fox Lonely Are the Brave (U-l); Twist All
Night (AlP) 85
Grand Circus The Counterfeit Traitor (Pore),
3rd wk no
Madison West Side Story (UA), 1 Sth wk 135
Mercury The Voliont (UA) 70
Michigan Big Red (BV); Ride the High
Country (MGM) 125
Palms Merrill's Marauders (WB); Mighty
Ursus (UA) 115
Trans-Lux Knm Lisa (20|-h-Fox) 100
'Mink' and "Honey' Spell
H-I-T in Cincinnati
CINCINNATI—Attendance at local fii-st
runs was lopsided last week, with nearly
all the interest centered around the newcomer
"That Touch of Mink" which opened
at the Keith. Also getting the nod was
"A Taste of Honey" at the art Esquu-e,
and "West Side Story" in its 14th week
at the Valley continued to hold its own.
Albee Th» Sad Sack (Pora); The Delicate
Delinquent (Para), reissues 85
Capitol Advise and Consent (Col) 75
Esquire A Taste of Honey (Cont'l) 200
Grand— Africo Abloze (SR), reissue 80
Guild Only Two Can Play (Kingsley),
1 0th wk 75
Hyde Pork—Gone With the Wind (MGM),
reissue 1 00
Keifh—That Touch of Mink (U-l) 250
Poloce—Merrill's Marauders (WB), 2nd wk 80
Twin Drive- In (Reading side) Eegah (Fairway-
Int'l); Belle Sommers (Col) 1 75
(Norwood side) Geronimo (UA);
The Mogic Sword (UA) 1 00
Valley—West Side Story (UA), I4th wk 140
Kiwanians Honor Adorno
MIDDLETON, CONN. — Sal Adoi-no,
owner-manager of the Middletown Drive-
In, was among charter members of the
Middletown Kiwanis Club honored at the
organization's 11th anniversary party.
Sponsor Kiddies Shows
MANSFIELD, OHIO—In an effort to revive
downtown shopping, children's shows
are being sponsored free each Saturday at
the Madison Theatre, by the Mansfield Retail
Merchants Ass'n and the Downtown
Promotion CouncU.
Parking Meters Under Attack
ST. JOHNSBURY, VT.—Downtown merchants
and businessmen, contending that
parking meters ai'e di'iving away business,
have launched a petition for parking meter
repeal here.

. . . Mrs.
. . Eddie
. . Jack
. . Kenneth
. , Lou
. . Lou
. . Russell
. . Jim
DETROIT
Ool Krim, retired exhibitor and back from
the west coast for a stay in his old
hometown, was a Boxoffice visitor . .
.
Dave Newman, attorney for Allied and Coop>erative
theatres, is reported on the mend
at Harper Hospital.
Everett Callow, public relations chief for
Cinerama, conducted a special meeting
here for the staffs of the Detroit. Cleveland
and Cincimiati theatres in advance of
the coming of the new picture. "The
Wonderful World of the Brothers Grimm."
reports Kal Bruss, MGM divisional PR man
Bruss is now at home, recovering
nicely after major surgery.
Jack Dickstein, former theatre manager,
was held up and shot on Temple at Woodward,
but is reported recovering satisfactorily
. . . That was a busy booking department
at Universal with Walter Goryl,
Walter Corey, Lloyd Turel jr., and Dave
Gonda all haid at it . . . Gertmde Digby is
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
1026 Fox Building
2108 Payne Ave.
Detroit, Mich.
Clevelond, Ohio.
Service Parti Repair*
DETROIT POPCORN CO.
REAOY-TO-EAT POPPED CORN
Corn - Seasoning • Boxes • Salt
KISTUIBUTORS OF CKITrOtlS' POPCORN MACHINBi
5633 Grorvd River Ave. Phone TYIer 4-6912
Detroit 8, Mictl. Nights-UN 3-1468
over at the Film Exchange Building operating
the elevators now. following the
resignation of Doris Tousciuk. who was
there for years.
Milt London, Allied executive, was in Chicago
for a few days, while his daughter
Leslie Ann (who prefers to be called just
Leslie,
SGhefinB
she confides', was down at the office
assisting with the big Allied report . . .
Prank Jones, Buena Vista manager, was in
Baltimore to visit his daughter.
.
Don Fill and Seymour Berman were
burning up the phone wires in the United
Artists sales offices . . . Bill Sidenstecker,
Allied Artists booker, took a week's mid-
June vacation Repp of Decatur,
who has added the Majestic at Monroe,
was in town Monday on a film booking trip.
Theatre change reports — Emmet F.
Roche of Hart has reopened the Pentwater
Theatre at Pentwater—really up in the
resort area . . . Mrs. Helen Reed Haden, on
the other hand, has closed the Dundee
Theatre at Dundee as usual in the summer
. Murphy, one of the Row's
real veterans, has left the Nederlander circuit,
where he was supervisor.
Harry Komer, well-known in local exhibition
circles for years, has taken over
the Berkley Theatre in Berkley, managed
and operated by Fred Walton for the
Nederlander family . Mitchell remains
as booker . Stevens has
taken over the Northland Drive -In at
Clare, formerly operated by Mr. and Mrs.
Nevah Matthews, with Bill Clark resuming
the film buying . Mitchell is taking
over film buying for Allen Nusbaum's
Dixie Drive-In at Monroe.
. . . Mi-.
Butterfield Theatres is taking over the
Lucon at East Lansing, long operated by
the Louben Building Co.. formed by the late
Ben and Lou Cohen and continued under
the family's management . . . This is one
of the few expa:ision moves in indoor theatres
in years for Butterfield . . . Joe
Uvick is taking over direct buying of film
for his Burton Theatre at Flint
and Mrs. Albert Ingalls have closed the
Dawn Theatre at Flushing, which they took
n 2 years for $5 D
G Remittonce Enclosed O Send Inroke
THEATRE
STREET ADDRESS
1 1*Of for $3 D 3 years for $7
TOWN ZONE STATE
NAME
POSITION
THE
^QQ
NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
over last spring . . . Howard D. Coddington
has reopened the Cinema at Elk Rapids,
another resort area house.
.
Wilson Elliott, Warner exploitation man,
is now a full-fledged Kentucky colonel . . .
Casmere Krul is taking over dii-ect film
buying for the Home Theatre . . . Elhott
Amusement Co.. headed by James Nederlander,
is the new formal owner of the
Great Lakes and Riviera—no circuit
change involved Olson's Sky-Hi
Drive-In at Gaylord is joining Cooperative
Theatres . Taylor is reopening
the .Gem Theatre at Hale, closed last
winter.
"Advise and Consent," opening at the
United Artists Theatre, came in for some
special attention at a common council
meeting when former Mayor Eugene Van
Antwerp objected to special aiTangements
for the use of city property for the benefit
opening. Contending it was "banned" by
the Legion of Decency, Van Antwerp announced
his opposition, and the council
ordered a call to the censor bureau to deteiTnine
the status of the picture. Approval
was apparently won by default.
Businessman Is Cited
For Palmetto Award
COLUMBIA, S. C. — In its sixth year
now, and increasing in statewide prestige
is Palmetto Theatre's annual award to
the layman in the area who best promotes
sports activity.
The Palmetto Theatre-Rex Enright
award is promoted each year by Roy Gibson
of the company here, and is presented
to the person judged by sp>orts writers
and casters in the area to be most deserving.
It is named jointly for the theatre and
for the late University of South Carolina
director of athletics, himself a big booster
of all sports in the section and state.
The first award went to Julius Love,
wealthy industrialist, who almost singlehanded
returned professional baseball to
Columbia. Others have gone to businessman
Stanley Smith for his work in all
phases of sports, especially college football
and basketball here; to swimming
coach Earl Skidmore for his work with
local teenagers and his Carolinas AAU
junior swimming teams; to Columbia
Mayor Lester Bates for his efforts for
professional baseball; to Owen Shuler for
his work with Little Boys baseball, and
this year to businessman Robert Davis,
for his work with college sports, especially
football, basketball and track.
Winners receive a plaque, a silver trophy
and an amiual pass to the theatre. Awards
are made from the stage of the Palmetto
Theatre, with appropriate ceremonies.
Wilding Studio, Chicago,
Salutes 50th U-I Year
CHICAGO—H.
Williams Hanmer. president
of Wilding Studios, hosted a luncheon
as a salute to the Chicago-founded Universal-International
Pictures. The event,
commemorating the first major producing
company to have the distinction of reaching
its 50th birthday, took place on a sound
stage of the Wilding plant at 1345 West
Argyle St., the old site of the Essanay
studio, where Wallace Beery, Gloria Swanson
and Bronco Billy Andei-son got their
start in the movies.
ME-2 BOXOFFICE July 2, 1962

Innovations in Design and
Decoration in Toledo House
Reopened After Five Years
Updating includes new projection and
sound equipment, carpeting and seats
By
ANNA KLINE
Ending five years of darkness,
punctuated only by occasional rentals to
special groups, Loew's Esquire, Toledo,
Ohio, recently reopened, following a $50,000
remodeling project which made the firstrun
house in a choice downtown location a
bright spot for Toledo filmgoers. John J.
McNamara, architect for the project,
planned a new facade of modern style, featuring
glass block and anodized gold
aluminum to frame the display panels, as
well as a relocated theatre office, new entrance,
and several smaller changes.
The projection equipment was also
modernized, as were the marquee and sign,
the lounges, first-floor lobby, refreshment
stand, and drinking fountain facilities.
Possibly the most interesting innovation
was the installation of a turnstile for
patrons, eliminating the need of a tickettaker.
With the boxoffice moved from the
customary mid-front location to the extreme
left wall, where a turnstile was installed,
each patron goes through the turnstile
to enter the theatre. A separate cash
register is used for child admissions, with
a light going on to identify such ticket
purchases.
CASH RECEIPTS DIRECT TO SAFE
The boxoffice door opens into the theatre
manager's office, so that cash receipts
can go directly into the safe, and not have
to be carried across any unprotected area,
thus eliminating the hazard of robbery
from the outside.
The marquee sign is in cheerful red and
yellow tones which are picked up again in
the lobby carpeting which has a red background
and a speckled pattern of yellow,
blue, and black—the Loew's carpet pattern.
Flooring in the downstairs lounge area is a
linoleum which looks like marble terrazzo.
Two side-of-building, carpeted stairways
lead to the basement lounge, where the
Continued on following page

SAN
COLUMBUS
f|«onviction of Leroy Charles Griffith for
showing an allegedly immoral film
at Parsons Follies neighborhood was upheld
by the Franklin County Court of Appeals.
Griffith was fined $500 in municipal court
for the showing of "B-Girl Rhapsody." It
was the maximum fine under the law used
in the prosecution.
Anselia Hall, manager of the Linden
neighborhood, has established a teenage
admission price. Mrs. Hall says the Linden
is the only neighborhood house in Columbus
with a special teenage rate.
Moving Picture Machine Operators Union
Local 386. placed pickets in front of the
Linden and Indianola neighborhoods,
owned by F^-ank Marzetti, after union officials
charged that operators were locked
out of their jobs. Dave Cornwell. union
president, said the lockout w'as a violation
of a contract in effect until next March 1.
Marzetti could not be reached for
comment.
The Theatre at South Fourth street and
East State street for live attractions and a
new theatre for the Columbus Players'
Club, an amateui- group, were included in
plans devised by Ohio State University
graduate architects. The Players' Club
Theatre would be located on West Main
street and Ludlow street.
w«bCb%b\b%P >p^vj)xj)^)^) J)J)^vt>«p^ >p^^xP\PsP
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Germany
Japan
NEWHAMPSHIRE U. S. Produced 'Without Each Other'
Dalph Morris, manager of the Colonial
Theatre in Laconia, served as progi'am
chaiiinan at a recent Laconia Rotary Club
meeting at which Lee Nelson, prog:-am
director of the Mount Washington television
station, Channel 8, was speaker.
The Franklin Theatre, Duiham, figured
prominently in a three-day alumni reunion
which opened at the University of New
Hampshire June 22. On the opening
night, following an all-aUmini buffet supper,
an "Oldtimers Night" at the theatre
included comedy shorts featui'ing W. C.
Fields and Peter Sellers, silent screen
favorites and an old-fasliioned sing-along.
The Palace, Manchester, was used June
19 for an evening instrumental recital by
Ted Herbert, well known orchestra leader,
and associated music teachers.
Alfred Levy, 52, president of Talent Associates-Paramount,
Ltd., who had been
personal manager to a number of movie
stars, died in Littleton Hospital June 19.
He was a pioneer television producer and
widely known in show business. Fi-ank
Sinatra, Doris Day and Gordon MacRae
were among the stars he had managed.
Providence Area Theatres
Threatened by Tornadoes
PROVIDENCE — Theatremen, especially
drive-in owners, breathed sighs of relief
the night of June 18 when predictions of
possible tornadoes in this area failed to
materialize. Heavy hail and 80-mile-anhour
winds had been predicted but the
region escaped with major electrical
storms which knocked out electrical service
to an estimated 8,000 persons and
caused bolts to strike buildings here and
in Johnston. Saylesville and Central Falls.
As tlie threat of tornadoes passed, Milo
J. Radulovich. meteorologist at the Hillsgrove
weather bureau, said, "All the ingredients
for tornadoes were there. Even
though their frequency is very low here,
you can't ignore the factors when they're
present."
WMT Circuit Increasing
Newspaper Advertising
SPRINGFIELD — Samuel Goldstein,
president of Western Massachusetts Theatres,
has stepped up newspaper advertising,
the copy incorporating references to
air conditioning plants in all WMT
situations.
One catch-line reads, "Now Showing at
Your Ail- Conditioned Western Massachusetts
Theatres!"
'Music Man' Connecticut
Bow to Be in Hartford
HARTFORD—Warner Bros.' "The Music
Man" will have its Comiecticut opening in
mid-July or early August at the downtown
de luxe Stanley Warner Strand.
Allen M. Widem, Hartford Times amusements
editor-columnist, flew to Mason
City, Iowa, for the film's June 18-20 premiere
highlights.
Wins Six Boston Festival Citations
BOSTON—With the award of six citations,
"Without Each Other," the American
film which won three citations at the
recent Cannes Festival, led the field at the
sscond annual noncompetitive Boston International
Film Festival, which ended 13
days of film showings, June 12-24.
The six awards to "Without Each Other"
represented the greatest number of citations
ever awarded to any one picture at
the annual festival held at MIT's Kresge
auditorium, George Papadopoulo, festival
du-ector, said. The multiple triiunphs for
the young producers came within a month
of the film's success at the Cannes affair,
where as a dark horse entry it won citations
as "the best American film." the
French film critics award as best among
first efforts by producers and du'ectors and
a special award for "best use of color."
STORY OF CIRCUS FAMILY
The six-citation winning picture, which
points up small town bigotry and its effect
on a family of circus performers, was
directed and cowritten by Sol Swimmer. Its
two stars are Tony Anthony, also the cowriter,
and Bud Talbot. The musical scoi-e
is by Academy Award winner Dimitri Tiomkin.
Arthur Ornitz is director of photography.
Swimmer and Anthony are newcomers
to the motion picture field.
"Without Each Other" was made by 28-
year-old Allen Klein, producer, and 23-
year-old Peter Gayle, executive producer.
It captured four citations in the following
categories: il) dramatic content; i2i direction;
(3) original score; i4) color photography.
It topped the New American
Cinema entries with a fifth citation for
"outstanding dramatic impact." The sixth
citation went to Klein for producing a film
"outstanding for its remarkable contributions
to photography."
With an attendance of around 8.000 and
a gross of $10,000, the second annual film
festival here just about broke even, according
to Papadopoulo.
"But," he added, "it was most encoui'-
aging, and the outlook for next year is
bright with an expected bigger number of
entries from American and foreign filmmakers."
i
FESTIVAL NOW ANNUAL EVENT
He said that the film festival will be an
annual event for Boston; "We hope to
create an atmosphere within the festival
which will encourage promising young
American producers and directors to submit
their films for exhibition."
The next greatest number of citations at
i
the film festival went to Yojimbo i,
which was awarded four citations. The
i
Ninth Circle Yugoslavia) won thi-ee citations
and a special citation for general
excellence.
Seven films received three citations each
Objective Stalingrad i; The
Playboy of the Western World (Ireland);
Arms and the Man (Geiinanyi; Stranger
in the Room (France); Simitrio (Mexico);
The Unsent Letter (Russia); Two
Half Times in Hell (Hungary!.
Joseph E. Levine's documentary. The
Sky Above—the Mud Below

PROVIDENCE
T)ad was "king" at several di'ive-iiis in
Flhode Island and nearby Massachusetts
communities on Fathers Day Eve,
June 16. The Seekonk Family Di-ive-In gave
free fLsh and chip dinners from Golfers'
Seafood to the first 100 cars, a free car
wash fi"om Allen's Avenue Minute Car 'Wash
to the second 100 cars, free cigars for dad
to the fii-st 250 cars, and $1 gift certificates
for 50 cars. There were also gifts of men's
shoes and hair tonic. The Pike Drive-In
pi-esented gifts to the first 100 care, then
drawings for a table model radio, door-todoor
car mat, billfold and Adams hat certificates,
and gave lollipops to all pati-ons.
The Shipyard Drive-In distributed these
gifts: free bowling passes to Atlantic Ten
Pin for the first 100 fathers, cartons of
soda, next 50 fathers: phonograph recoi-ds.
next 100 fathers; pocket-size combs, next
300 fathei-s: balloons to fii-st 500 youngsters
RCA SERVICE COMPANY
A Diyision of Radio Corporation of America
48 North Beocon St.
Boston 34, Mass. ALGonquin 4-2654
and lollipops to all youngsters. In addition.
there were di-awings for tubeless tires, golf
bag. golf balls, fishing tackle set, lounging
chair, charcoal grill and a bowling ball.
The state's summer theatre season opened
June 18 at the Newport Playhouse with
a two-character revue, "Confetti," starring
Herb Sufrin and Sue Lawless, with
Carl Thorp providing the piano accompaniment.
Miss Lawless appeared in Newport
the past two seasons.
The Cranston Drive-In boasts of what
it advertises as "the brightest big screen
pictui-es in the city" following installation
of Todd-AO 70min machines . . . The
Majestic preceded its single showing of
"The Royal Ballet" by an houi'-long stereo
concert, charging $1.25 for the program.
Sir Cedric Hardwicke, veteran film actor,
was prevented by illness from appearing
in the opening production of "A Majority of
One," with Gertrude Berg at the 'Warwick
Musical Theatre June 25.
Fire in Theatre Building
SPRINGFIELD — Some 65 persons fled
the B&Q Bijou Theatre as fire broke out in
the Rembrandt studio in the same building
at 103 'Worthington St. at 9:30 p.m. on a
recent Monday evening.
Giant Bingo Banned
In Maritimes Areas
ST. JOHN — Giant bingo games have
been banned by police chief 'W. J. 'Van-
Wart, who acted under instructions from
the i>olice commission.
Mayor Eric L. Teed, commission chairman,
said the "big bingo games" run by
professionals appeal- to be illegal, although
there is leeway under the criminal code for
smaller games sponsored by chaintable and
religious groups. Many bingo games have
been held by service clubs and professional
gi-oups under the banner of charity in the
3,500-seat Lord Bearbrook rink.
A Grand Falls, Nfld., service club cancelled
a scheduled charitable bingo game
after Leslie R. Curtis, the provincial attorney-general,
indicated police action
would be taken if it went ahead.
Curtis said he had received a complaint
concerning the game and under the present
law had no alternative but to act. More
than $2,500 in prizes would have been involved,
with 40 per cent of the profits going
toward maintaining hockey and other
six)rts in the area and the remaining 60
per cent towards upkeep of the children's
wai-d at the Botwood Hospital.
Royal Canadian Mounted F^jlice in the
area were instructed by the attomey-general's
department to enforce regulations
under the Canadian ciiminal code providing
for a complete ban on the game.
NOW BOOKING!
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MICHAEL CRAIG • VIRGINIA MASKELL
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NE-2 BOXOFFICE July 2. 1962

Horror Film Debuts
In New Haven Airers
NEW HAVEN — Ti-ans-Lux sold "The
Head" away fi-om downtown for its local
bow. opening the dubbed Eui-opsan import
day-and-date at the Bowl and New Haven
di-ive-ins.
(Average Is 100)
Crown Town Without Pity (UA); One, Two,
Three (UA), return runs 80
Lincoln The Five [>ay Lover (Kingsley) 90
Loew's College Geronimo (UA); Gun Street
(UA) 80
New Hoven and Bowl drive-ins (doy-and-ctate)
—^The Head (Trans-Lux)
.100
Paramount Hell Is tor Heroes (Pora);
Jet Storm (UPRO) 90
Roger Shermon Merrill's Marauders (WB);
Greytriors Bobby (BV) 105
Wholley West Side Story (UA), 1 6th wk 100
Weather Break Lifts
Hub First-Run Spots
BOSTON—After four solid weekends of
heat which drove customers to the beaches,
parks and pools. Boston exhibitors got a
break on Sunday. June 24. when rain and
cool weather hit the Hub in the afternoon
making for a big matinee and evening
business. With the added spurt of business
at the boxoffice. new arrivals did
well and hit high above average on all
fronts. "The Miracle Worker" opened lofty
above average at the Saxon. "That Touch
of Mink" opened well above average at
the Memorial. "Hell Is for Heroes" opened
very good and above average at the Paramount.
"The Cabinet of Caligari" opened
high above average at the Pilgrim. "Forever
My Love" opened nicely above average
at the Astor. Holdovers picked up with
the weather break and "The Pload to Hong
Kong" was 'way out in fi-ont in its second
week high above average at the Orpheum.
"Lisa" was good and above average in its
second week at the Mayflower. "West Side
Story" continues to amaze with b i g
grosses 'way above average in its 34th
week at the Gary. "Only Two Can Play"
was fine and above average at the Exeter
in its fifth week. Two theatres ai-e out
of the listings now. the Metropolitan, which
will be replaced with the new Music Hall,
and the Capri, which will be replaced with
the New Capri, both Sack theatres. Boston
now has 14 first-run houses instead of the
usual 16, but by the middle of July, the
list will be back to 16 again.
Asicr Forever My Love (Para) 175
Leacon Hill Sweet Eird ot Youth (MGM),
7th wk 125
Boston Holiday In Spoin (Cinemiracle),
8th wk 130
Exeter Only Two Con Play (Colurr»bia),
5th wk 1 20
Fenwa/ Big Deal on Madonna Street
lU.MPO), reissue 70
Gary West Side Story (UA), 34 wk 130
Ken.-rcre A Taste ot Honey (Cont'l), 6th wk. ..130
Mayflower Lisa (20th-Fox), 2nd wk 135
Memor.al- That Touch of Mink (U-l) 200
Orpheum Rood to Hong Kong (UA), 2nd wk. ..ISO
Paromount Hell Is for Heroes (Para) 175
Pilgrim The Cabinet ot Caligari (20th-Fox) ....175
Saxo.-. The Miracle Worker (UA) 250
State Erotica (Pod-Rom) 4th wk 135
'Viridiana' Proves to Be
A Sleeper in Hartford
HARTFORD—Luis Bunuel's much discussed
Spanish pictm-e, "Viridiana," has
turned out to be the "sleeper" attraction
of the season, holding over for a second
month at the Ai-t Cinema.
Allyn Hell Is for Heroes (Para); Dentist
in the Chair (Ajoy-5R) 90
Art Cinema Viridiana (Kingsley) 4th wk 135
Cinerama Seven Wonders of the World
(Cinerama), 16th wk 90
Cine Webb ^Doctor in Love (Governor), 2nd
wk 85
E. M Loew's—Zoti! (Col); The Wild Westerners
(Col) 1 10
Elm—Oklahoma! (Mogno), 2nd wk.
revival 120
Licv's Palace Lisa (20th-Fox); Modison
A enu:> (20lh-Fox), 2nd wk 85
Loew's Poll The Cabinet of Caligari (20*h-fox);
Hand of Death (20th-Fox) 90
Meadows Merrill's Marauders (WB); Tlie
burning Hills (WB), reissue 115
R voli No Love for Johnnie (Embiassy); A
Weekend With Lulu (Col), return run 105
SIrand West Side Story (UA), 16t!h wk 90
VERMONT
Theatremen in the state were pleased to
hear a report from the Vermont Department
of Employment Security that employment
increased from 139,500 in mid-
April to 142.000 in mid-May. The improved
situation was due to more activity
in seasonal industries, the department said.
Civic Group at Kingston
Seeks to Save Grand
KINGSTON. ONT. — A group of enthusiasts
has accepted the challenge of
the civic authorities to raise $118,000 for
the restoration of the Grand Theatre. A
time limit of six months has been placed
on the securing of necessaiT fuiids, failing
which the mmiicipality would convert
the property into a parking garage.
The campaign gi-oup. headed by R. B.
Sloane, heard a report from architect
Andrew J. Connidis who said that practically
nothing was left of the theatre but
the bare walls. He gave an itemized statement
on costs which included $12,800 for
projection and sound equipment; $22,195
for 650 seats, cai-pets and foyer improvements,
and $16,000 for new curtains, drapes
and stage equipment.
The Grand was closed April 1, 1961, by
Famous Players, after which it was stripped
for a business enterprise. The community
group hopes to make a start on reconstniction
of the theatre by January 1, and the
city council has promised some financial
assistance if it has a surplus at the end
of 1962.
"Reach for Glory," a Columbia film, was
produced by two young Americans, Jud
Kinberg and John Kohn.
NEW HAVEN
Independent producer-director Jerome
Hill and his "The Identical Twins" cast,
headed by 73-year-old character actress
Maybelle Nash, started several weeks of
location shooting in Greenwich and
vicinity.
seMf/ne
AI Swett. zone ad-publicity manager for
Stanley Warner, was vei-y much up-to-datein-the-news
with President Kennedy's
visit
I
for an honorary doctorate at Yale
university! to New Haven; within two days
newsreel highlights were on the downtown
Roger Shei-man Theatre's screen, and
Swett had ads proudly proclaiming, "Extra
Scoop! Highlights of Pi-esident Kennedy's
Visit to New Haven. You May Be in the
Movies!"
Windsor Locks Rialto Corp. and Southington
Colonial Corporation have closed
the Rialto. Windsor Locks, and Colonial,
Southington. for the summer months.
On the Stanley Warner circuit: Zone
manager Jim Totman is discontinuing the
trading stamp plan, instituted a month ago
on an experimental basis at the Capitol,
Ansonia, and Bristol, Bristol; he says the
policy was of no boxoffice value. Each
woman purchaser of an adult admission
tickeit on Tuesday or Wednesday night
would receive 100 S&H trading stamps.
The policy continues in effect at the
Berkoff Bros.' Midtown, Norwich .
. . SW
has contracted for thi-ee series of four
Tuesday night opera film programs, beginning
September 18, at 18 New England
zone theatres. Under the plan, tickets will
be sold on basis of $3 for four shows, or
$1 for an individual performance. The
other two se'ries begin in October and
January-
SW has named Perry Nathan, formerly
National Screen Pittsbui-gh manager and
a veteran in exhibition and distribution,
as manager of the Warner, Worcester,
Mass., succeeding Joseph Quinn, who has
gone to Florida on a leave of absence.
John Osborne, often called the "angriest"
of England's "angi-y young men," is writing
the screenplay for "Tom Jones," to be
filmed in color for UA release.
D 2 years for $5 D
D Remittance Enclosed O Send Inreice
THEATRE
STREET ADDRESS
1 r«or tor $3 Q 3 reort for $7
TOWN ZONE STATE..
NAME
POSITION
mm\u THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE July 2. 1962 NE-3

. . The
1962
. .
HARTFORD
gob Tirrcll, district manager for Lockwood
& Gordon, extended an open invitation
to all doctors and nurses listed in the
yellow pages of the Hartford phone book
to attend any ptrfonnance the first two
days of the Governor Films' "Doctor in
Love" engagement at the Cine Webb.
Jim Collins, Smith Management Co.,
district manager, was in town, meeting
with Alfred Alperin . 800-seat
Crown, dow^^town, subsequent-run house,
may be torn down in the pi'ojected Charter
Oak avenue renewal plan. The theatre
is part of a 26-acre sector sm-rounding
the now-under-construction fedei-al building.
Howard W. Titus (Phone, 524-8311, ex-
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4)^)04)^)4) vpCpv|}vPvP4)4)sP4)sP4)4)4>4)Cp%^
tension 185i, area manager, U. S. Ti-easui-y
Department's savings bonds division, has a
new minute-and-a-half screen trailer available
for area theatres.
N. Aaron Naboichek of Hartford's Gold
Bond Mattress Co. and his wife. Lois, will
fly to San Juan, Puerto Rico, for this
fall's opening of Loew's Hotels' new facility.
The Connecticut Ass'n for Mental
Health will sponsor the July 10 benefit
premiere of Columbia's "Advise and Consent"
at the downtown E. M. Loew's,
through arrangements made by George E.
Landei-s, resident manager for E. M. Loew's
Theatres. The 8:30 p. m. perfonnance is
expected to be attended by top Connecticut
celebrities.
Jack Hines, Lockwood & Gordon's Central,
West Hartford, distributed free mints
to all patrons attending a Saturday matinee
Iierfonnance of Columbia's "Twist Ai-ound
the Clock" . . . Dr. Ralph A. Bohm. son
of the late Martin Bohm, for many years
on the staff of the Han-is Bros.' State
Theatre, and Elena Mizrahi, a nurse, have
annovuiced their engagement in New York.
He is a resident in anesthesiology at New
York's Mount Sinai Hospital.
The Lockwood & Gordon Tonington
Di-ive-In resumed operations June 21 with
Janus Films' "Virgin Spring" and a Brazilian
import "The Ninth Import" 1 dubbed
in English) on a double-bill. MGM's "King
of Kings" was slated for June 27 at one
dollar top.
James Shulman, son of Maurice 'W.
Shulman of the Shulman Theatres, has
been elected chairman of the 1962-63 student
council at the Watkinson school
Siisan Pollette is new secretai-y to
.
Milton
LeRoy, general manager of the Blue Hills
Drive-In.
Harry A. Rose, newly retired from
Loew's Theatres, has been named manager
of the Ridgeway Theatre, de luxe Stamford
showcase operated by independent
interests. Rose managed Loew's Majestic,
Bridgeport, and. more recently, situations
in Greater New York.
'Miracle Worker' Campaign Wins
HARTFORD—A Connecticut advertising
agency, Trinkaus, Aron & Wayman of
South Noi-walk, has won the best-of-show
award and first prize in the classification
of complete campaigns for its campaign on
behalf of Fred Coe and Arthur Penn for
the motion picture, "The Miracle Worker,"
in the Advertising Club of Fairfield County
iConn. ) Awards for Advertising
Excellence.
Lead for Robert Vaughn
HOLLYWOOD — Flobert Vaughn has
been signed by producer Hall Bartlett to
essay the romantic lead opposite Polly
Bergen in "The Caretakers," starring
Robert Stack.
James Stapleton and Paul Lukather star
in Allied Artists' "Hands of a Stranger."
If It's Good Promotion
BOXOFFICE
someone will
report it in . .
i^ Fresh from the scenes of the activities each week come constant >i
reports of merchandising of films. Most of these are ideas vou
can use for your own promotion. All of them are interesting and
most oi them are profitable in other similar circunLstonces. Makp
fi]ll use of these practical ideas by practical showmen, many of
whom you may know.
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your at
tendance with proved ideas.
NE-4 BOXOFTICE :
: Jidy 2, 1962

Restricted 'Honey'
Clicks in Toronto
TORONTO—Two new features created
fres

. . "Big
. . Prank
. . The
. . . Despite
MONTREAL
.
^he United Artists office lepoi-ted that
over 700 bookings has been obtained
for the special two-week drive which beg-an
June 24 "The Music Man."
staiTing Robert Pi-eston and Shii-ley Jones,
is scheduled to open at the Empire in
Quebec City July 21 and at Loew's hei-e
AugTXst 17.
Empire Universal premiered "Big Red"
simultaneously on June 29 at the Capitol
in Montreal and the Capitol at Quebec
City. There was a press conference at the
Mount Royal-Sheraton Hotel here for
newspaper, radio and television people June
27 . Red," filmed at La Malbaie,
Que., stars Walter Pidgeon and many wellknown
French-Canadian actors, including
Montreal's 14-year-old Gilles Payant.
Trow, president of MPE and friends
Bill
motored to Pittsburgh. Pa., to attend the U.
S. National Open at the Oakmont Golf and
ComitiT Club ... Jo Oupcher. president
of Atlas Films Corp., is vacationing in
Spain
. Brennan. manager of
the Pi-incess Theatre,
New Brunswick . . . Aiiita
was vacationing
Lapensee, secretai-y
in
to Bill Spears, manager at Empire
Universal, was vacationing in the Cat-
<
a screen game,
HOLLYWOOD takes fop
honors. As a box-office a\-
traction, it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. .
3750 Ookton St. • Skokic, Illinois
Prompt theatre service from
qualified
personnel
Complete projection
sound
equipments
Replacement parts always on hand
BEST THEATRE SUPPLY REG D
4810 Saint Denis Street Montreol 34, Que.
Phone: 842-6762
Used Theatre Chairs, any quantity
upholstered or veneer
NOEL ANFOUSSE
1204 NOTRE DAME ST., EAST, MONTREAL
Telephone LAfontoine 4-5543
&
Eddie Yaworsky of MOM was
skills . . .
Pierre Desmarais.
on a vacation . . .
Select Films, became father of his fifth
child, a baby girl named Joyan . . . Roger
Chartrand. salesman for MGM, was out
in the Province.
The Laval Cinema reports continued success
with "Le Jeu de la Verite" in its fom-th
week . . . The Princess Theatres also reported
large audiences dui-ing the showing
Oi "Two Women." starring Sophia Loren.
and "The Mark." staiTing Stuart Whitman
and Maria Schell . . . The Strand
also attracted good crowds with "La Notte
Brava" ... At the exchanges were Robert
Eouillet of the Rio, Longueuil. and the
Cinema, Chambly, and Melvyn Cohen of
the Bellevue Theatre, Ste. Anne de Bellevue.
Sweepstakes Car Won
By London, Ont., Woman
TORONTO—Of the 124.303 entries submitted
in the Academy Awards Sweepstakes
conducted by the Toronto Daily Star
last spring. 46 were correct, so a runoff
contest was necessary to select the winners.
The Star in its June 21 issue announced
that Margaret Houston of nearby London,
a district representative of a cosmetics
firm, submitted the best essay on "Why I
Like to Go Out to a Movie" in the runoff
competition and won the Buick sports
coups first prize. The runnerup was
Marion Powell of Weston. Ont.. a nurse and
wife of a policeman. She received a mink
stole.
Both winners also received year's double
passes to a theatre of their choice.
TORONTO
Qne of the most effective street promotions
for many months in Toronto was
the Hatari Safari on a Yonge street route
to the Famous Players Imperial to publicize
"Hatari!" with several players of the adventure
film participating in the procession.
The arrangements were made by
Win Barren of Canadian Paramount and
Bert Brown. Imperial manager. Previously
a tradescreening of "Hatari!" was conducted
at the Nortown for head office and
Paramount officials, press representatives
and others.
Bob Blackburn, columnist for the Toronto
Telegram, was among the newspaper
porsons from all parts of the continent who
made the trip to Mason City. Iowa, for the
p.-emiere of "The Music Man" in the Palace
Tiicatre there. His comment was colorful
... A. I. Rosenberg has opened the swimming
pool at the Dufferin Drive-In in the
ruburbs
. . . George Allison, potentate of
the Rani Ghar Shrine, gave $1,000 in behalf
of members to the Variety Village
School.
The Windsor Star made a
news feature
of the winning of the Boxoffice Blue Ribbon
Award for May by "The Counterfeit
Traitor." currently at the Famous Players
Capitol in Windsor. Explaining the manner
in which the monthly award is made, the
Star reported that Boxoffice gave the picture
"a king-size review," some of which
was quoted in the paper. The story rated a
four-column heading.
Evidence that the Ontario board of censors
is tightening its operations was noted
in advertising of theatres in nearby Hamilton
where four current releases bore the
"Restricted Attendance" notice. The features,
which could not be seen by persons
under 18 years, are Sweet Bird of Youth.
Mary Had a Little, A Cold Wind in August
and Town Without Pity . . . Alex Metcalfe,
one-time executive with Empire-Universal,
is president of Tempo Films. The secretary
is Bent Fode, proprietor of the Christie
Cinema, Toronto, where the Tempo office
is located.
Loew's Uptown is still closed because of
an early morning fire April 15 which
seriously damaged the balcony and projection
room. Notices are appearing to watch
for the reopening of the 2,400-seat theatre
television and radio, results of
Canada's federal elections were provided
for night audiences at quite a number of
theatres.
The arty fans kept up the parade to
the International Cinema for a thij-d week
of "Ikiru." while the Civic Square took a
fourth week with "Last Year at Marienbad."
A double bill consisting of "Never
on Sunday" and "Black Orpheus" went into
th3 Christie Cinema and "For the First
Time" occupied the screen at the Park
Cinema. The downtown Arcade Cinema
diimimed up a second week on "Flower
Drum Song." Els3where "Titfield Thunderbolt"
was featured at the Kent, the Vogue
took a turn with "Exodus," the Fairlawn
continued "The Children's Hour," previously
at the Carlton, and the Savoy combined
"Happy Thieves" and "Sergeants 3." In
nearby Hamilton the Cinema got a third
w=Ek with "MaiT Had a Little."
Film Society Fields to TV
TORONTO—The AGE Film Society has
fallen prey to television and will not resume
operations next fall, according to
Gerald Pratley, one of its founders, who
explained that too many old movies, its
specialty, could now be seen on parlor
screens. Two other local organizations, the
Toronto Film Society, and the French Cine
Club, have arranged to revert to Sunday
perfoimances for members, the TFS going
to the Christie Cinema and the French
Ciub to the Kent.
Fitzpatrick to AB-PT Post
NEW YORK—Joseph Fitzpatrick, who
.'oined American Broadcasting-Paramount
Theatres in May 1956 as director of the
internal audit and systems department, has
been elected assistant treasurer of AB-PT,
according to Martin Brown. AB-PT treasiu-er.
like
New!
"Strong - Trouper Spot light"
Original Cost $1,345.00
Will Sacrifice! Best Offer'
E. Dalec/o
Palace Theatre—Windsor, Ont.
310Duellette Ave.
K-2
BOXOFFICE :
: July 2. 1962

. . The
. . Doug
. . The
. . Some
. . Paul
. . Sam
. . The
. .
pronounced
. . Odeon
VANCOUVER
Ctan Trout has sold his 330-seat Merit
Theatre in Merritt to W. J. Hunchack,
who formerly operated the theatre at
Rocky Mountain House in Alberta.
Orpheum
Trout
retains his Nicola Drive-In
staffers Holly
. . .
Wallace and Pauline Agostine
returned from vacations in Honolulu,
both well tanned . Gauthier of the
Carib Theatre and the Sasbak Drive-In at
Quesnel was in town as was Alex Gough of
the Oliver Theatre situated near the Washington
state border.
.
Dick Letts, FPC Strand manager, was
vacationing . .
Dominion . . .
. Ditto, Jack Stewart of
The Odeon Vogue will
the
play
a Paramount film, the first time In years.
FPC has always dated the Paramount product
here . White, longtime distribution
and theatre figiu-e here, was appointed
Paramount manager . Abe Feinstein,
new manager here for
.
Astral, was
busy house hunting for his family. He had
been Winnipeg manager for UA. and succeeds
Steve Rolston here, who retired because
of ill health and retm-ned to his
hometown of St. John, N. B., to live.
Owen Bird of West Coast Booking Ass'n
was looking real fit after a vacation on
Vancouver Island . EUerington, who
underwent an operation for removal of the
gall bladder, was in a painful condition.
He's a projectionist at the Orpheum . . .
Lena Home attracted capacity audiences
at the Cave supper club for two weeks .
The Oak at Marpole, a former Odeon operation,
was opened on a foreign films
policy . former FPC Alma, also a
700-seater which has been closed, will be
reopened soon.
Placed on the restricted list no admissions
under 18 > were "The Long, the Short
i
and th? Tall," "The Mating Urge," "The
Children's Horn" and "The World of Suzie
Wong" .
Odeon Paradise billed two
James Dean oldies, "East of Eden" and
"Rebel Without Cause" and did average
business.
Emile Genest was in town in behalf of
"Big Red" . seats in the Strand,
managed by Dick Letts, are being removed
in preparation for the opiening of Cinerama
in August . . . 31,000 persons boarded
the SS Bounty, replica of the old sailing
vessel, here over the weekend on its first
stop on a ciTiise in behalf of "Mutiny on
the Bounty." Its next stop was Victoria.
The visitors toured the upper deck, but
were not allowed below, which was modem
in every respect. All but one of the crew
are Canadians. The ship was built in Nova
Scotia.
The Mounties are conducting another
crackdown on bingo in the Vancouver area.
Bingo gives theatres plenty of competition
in small towns and suburbs . east
side Majestic has cut out Sunday midnight
BUSINESS OPPORTONITIES
For Rent or Sole: 24 iully equipped
Brunswick lanes, well established operating
business, choicest location. "LaSalle,"
945 Granville Street. Vancouver, B. C.
. . .
.
stage shows, and has reduced admissions
The Avon in the same iskidi'ow) area
has closed but it might reopen in the fall.
It caters mostly to Chinese is
said to be planning to construct a drive-in
theatre in the subui'ban area.
Sunday Movies Vole
Request in Winnipeg
WINNIPEG—A request for a referendum
on the showing of motion pictures on Sundays
has been placed before the city
council.
A letter from Harry Prygrocki, president
of the Manitoba Motion Picture Exhibitors
Ass'n, requesting the council to grant permission
to hold the referendum, was tabled
f o further discussion.
Prygrocki's letter stated: "The growing
demand in the city for the showing of
motion pictures at local theatres on Sundays
has been noted during the past three
years, partly through inquiries made by
theatre patrons as to why motion pictures
are available to the public on Sundays
tlirough another medium."
The other medium he referred to was the
competition from Sunday movies on television.
Winnipeg Pace Cinema
Completes Two Weeks
WINNIPEG—The Pace Cinema, the first
nw motion picture theatre to be built
in th's area since 1954, has rounded out
its first two weeks of operation.
The Pace, built under existing buildings
at Winnipeg's Polo Park Shopping Center,
contains two studios which show pictures
simultaneously.
The $60,000 theatre has drawn what it
considered average business In this city
while playing "Dial M for Murder," "Summer
to Remember" and "The Devil's Eye."
Burt Lancaster's 7-year-old daughter
Sighle
I
Sheilah) makes her
screen debut as the normal sister of a
mentally retarded boy in Stanley Kramer's
"A Child Is Waiting."
seticfinB
WINNIPEG
H ffiliated Pictures Corp., organized in October
1960 to handle Paramount and
Columbia distribution in Canada, is being
dissolved and the two companies are setting
up separate exchanges again. There
were ten employes in the local Affiliated
office, compared to 12 on the Paramount
force and eight at Columbia before the
company move. The re-established Columbia
and Paramount offices will employ
four each. Syl Gunn, the new Paramount
manager, also is president of the Winnipeg
Film Board.
A decision on the Winnipeg Film Society's
appeal against a conviction under
the Lord's Day act is expected to be reached
within the next 10 days. The society was
convicted by Magistrate I. V. Dubienski
April 25, following a charge laid on Instructions
of the attorney-general. The charge
referred to a film shown on January 7 at
the Garrick Theatre, an Odeon-Mortonowned
house. Coimsel for the society and
the attorney -general appeared briefly before
senior county coui-t Judge C. B. Philip
last week. Judge Philip said he hoped to
give a decision before the end of the month
so that the society could make arrangements
for its film shows for the summer
and fall. The judge has been asked to
rule whether the performance was illegal
according to Section 6 of the Lord's Day
Act. This states it is unlawful to provide
a performance, elsewhere than In a church,
for which a fee is directly or indirectly
charged. The 1,000 members of the society
pay a yearly $6 memibership fee, evidence
at the trial showed.
Victoria Shipping Service has taken
over the physical handling of films here
and is expected to move Into other major
Canadian centers In the near futm-e. Four
companies have already availed themselves
of Victoria Shipping's services, effective
June 4—Paramount, Warner Bros., Columibia
and International Films. "The
operation thus far," says Paramount's Syl
Gunn, "is nmnlng smoothly." Victoria
Shipping, located in the New Hardgrave
building, is employing a staffer from each
of the four distributing companies.
D 2 yeors for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS..
TOWN
NAME
1 yeor 'or $3 3 years for $7
ZONE
STATE..
POSITION
BflXOfflCt THE NATIONAL FILM WEEKLY S2 issues a y^ar
825 Van Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE :
: July 2, 1962 K-3

. . The
. . Nicholas
. . The
. . Mrs.
: July
OTTA\NA
Jane Morgan, singing star, has been booked
for the week of August 20 as the headliner
for the grandstand show of the Central
Canada exhibition here. The comedian
will be George Gobel . Monsarrat
is negotiating with Fifeshire Motion
Pictures Corp. for the sale of the film
rights for one of his latest novels, the picture
to be made in Lisbon. This would
irjake Monsarrat's third story for the
screen, the fii'st having been "The Cruel
Sea." Charles Baldour. Fifeshire general
manager, was here for a discussion with
the author.
A street ballyhoo for a local attraction
turned sour when Rhoda Koren was found
guilty of careless driving and fined $25 by
magistrate Glenn Strike in police court following
a demonstration of blind driving
during which a pedestrian was struck at an
intersection. The magistrate said it was
unfortunate the case had come to court for
more publicity . Star-Top Drive-In
at suburban Cyrville. operated by Len Larmoui-,
is the scene of a weekly bingo game
for patrons under the sponsorship of the
South Ottawa Lions Club, the proceeds
going to charity.
"Black Tights." fii'st feature release of
Trans-Canada Distributors, opened Friday
1 22) at Ottawa's largest theatre, the
Famous Players Capitol, managed by Bill
Cullum. Chai-les S. Chaplin, former general
manager of United Artists in Canada,
organized the Trans-Canada company
quite recently . Aladdin Drive-In
and the downtown Centre, the latter managed
by Frank Gallop, were teamed for a
week's engagement of a dual bill consLsting
of "The Outsider" and "Nearly a Nasty
Accident" . . . Meanwhile the Britannia
Drive-In here did something unusual for
an ozoner in holding "Spartacus" for a second
complete week.
Manager Charles Brennan of the Regent
had the voting retui-ns for the federal
elections aiinounced during performances
throughout the evening, and there was a
good crowd in the theatie despite abundance
of broadcasting on the big vote . . .
The Hi-Way Drive-In, an operation of the
Ottawa Valley Amusement Co. at Renfrew,
staged a Pontiac Night when everyone in
an auto of tliis make was admitted free.
Ottawa's lone Coffee House has continued
to operate, complete with entertainment,
following a court decision that the
police could not prosecute the proprietor
for lack of a public hall license. The latter
had been refused . Omer Papillon
collected a Foto-Nite award of $500
Wednesday night on the stage of Casey
Ewedlove's Linden.
A Dina Merrill Role
HOLLYWOOD—Dina Merrill has been
signed by MGM for a top role in "The
Courtship of Eddie's Father," to be produced
by Joe Pasternak. The actress, who
recently completed "The Young Savages" in
which she starred with Bui't Lancaster,
joins a cast headed by Glenn Ford and
Shirley Jones. Vincente MinneUi directs.
CALGARy
Tn view of the many staff changes along
Pilmrow in recent months, it hardly
seems possible that yet another change
could take place. However, the game of
musical chairs continues. It was confirmed
that Joe McPherson. head booker and office
manager at 20th-Pox for the past five
years, was joining the staff of the Prairie
Allied booking office, replacing Bill Kelly,
who becomes Paramount manager. Walter
DuPerrier, vice-president of the Alberta
branch, Canadian Motion Picture Pioneers,
former manager for IPD and past secretary
of the Calgary Film Board, succeeds Mc-
Pher.son at 20th-Fox. Walter will be among
friends in his new position, since he made
his debut in the film business as 20th-Fox
shipper in 1944.
Visitors included Steve Kapowski of Radium
and Don Rosebourne from Dawson
Creek.
Mount Angel Theatre Open
After Remodeling Period
MOUNT ANGEL. ORE.—The Mount
Angel Theatre reopened recently after a
remodeling program, the updating including
a new snackbar.
The management inaugurated a poliry of
family nights on Friday, admitting the
parents and all the children of a family
for $1 to see the show that also is booked
for Saturday and Sunday.
JOB WANTED
Hours: Unlimited Week: Full 7 Days
Calls mode on the Man Who Buys when he's in his mellowest mood. It makes
your selling very simple: He wants to buy. You wont to se//. So you get together
and moke a deal. You make many deals as the days go by . . . NOW
is good time to . . .
Mire BOXOFFICE . .
to TELL YOUR
STORY
and SELL
YOUR PRODUCT
OR SERVICE
DISPLAY and CLASSIFIED Advertising
K-4 BOXOFFICE :
2. 1962

'
hod
auLINES & EXPLOITFPS
ALPHABETICAL
INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
mmmn
FEATURE REVIEW DIGEST
SHORTS RELEASE CHART
SHORT SUBJECT REVIEWS
REVIEWS OF FEATURES
SHOWMANDISING IDEAS
THE GUIDE JO% BETTER BOOKING AND B U S I N E S S - B U I L D I N G
5^000 Little Leaguers Sell Tickets for Safe at Home!'
Percentage Plus Trip to
Big League Game Are
Incentives in
Des Moines Promotion
£Y
J)
Manager Raymond Webb scored for the
Des Moines Pioneer Drive-In on a doubleplay
promotion of "Safe at Home!" Webb
and owner Richard Davis worked two advance
campaigns, one a ticket sales contest
thi'ough the Little League, and the
other, a two-week promotion and giveaway
through Bill Riley's TV kids show.
In each contest, the top prize was a
baseball outing for a lad and his dad, including
an air trip to Kansas City to see
the Yankees and Athletics play and to
meet the home iim kings and stars of the
film, Mickey Mantle and Roger Maris.
Throughout the campaign, Webb hammered
away at the theme "Help Your
Local Little League! Buy tickets for the
midwest premiere of 'Safe at Home!' from
your favorite Little Leaguer."
The well-organized promotion becomes
complicated unless one goes back to May
7, when the groundwork was started fw
the Little League contest. On that date,
one month before the film was to open,
Webb, Davis and Joe Jacobs, Columbia
manager at Des Moines, invited the presi-
"You're SAFE!" clowns Pioneer
Drive-In owner Richard Davis
(right), as representatives of
the Des Moines Little League
and the film industry take a
seventh-inning stretch on opening
night of "Safe at Home!"
at the airer. Shown from left,
Chester Ruby, Saydel Little
League; Pioneer Manager Ray
Webb, and Columbia Pictures
Manager Joe Jacobs and Mrs.
Jacobs.
dent of the Des Moines Little League
Ass'n and heads of the 17 separate Des
Moines area leagues to a dinner. There, a
plan was outlined whereby 5,000 Little
Leaguers could sell tickets to the Pioneer's
"Safe at Home!" show and the individual
league would receive a percentage on each
ticket sold.
Each boy who participa,ted was to receive
an autographed photo of Mantle and Maris
with a message thanking the kids for
"Safe at Home!"
its midwest premiere at the Pioneer Drive-In, Des Moines, on June 6. But a ticket
sales campaign, with 5,000 Little Leaguers as the salesmen, began back on May 12, Little League
opening day. Here a Little League dad buys the first ticket to the film at o "boxoffice" which the
theatre set up at Grandview Little League ball pork for opening day ceremonies. Theatre Monager
Ray Webb appeared on the mound at Grandview, one of the city's 17 diamonds, to kick off the sales
contest.
BOXOFFICE Showmandiser July 2, 1962 —105—
"helping to make the film a big league hit"
in their hometown. The two top salesmen
in each league were eligible for the drawing
and the winner and his dad were given
one of the expense paid trips, with frills,
to Kansas City. Fifteen of the 17 leagues
agreed to participate.
A week later, on Little League opening
day in Des Moines, Webb appeared at
one of the pre-game ceremonies to explain
the "Help Your League" sales contest. At
the Grandview club's diamond, the theatre
constructed a "boxoffice" for the day
where tickets were .sold to early-bird Little
Leaguers and their families.
One week before the June 6 opening of
the film, 50,000 heralds were printed to be
distributed at the airer and at local supermarkets.
These again, tied in the theatre
with the "Help Your League" pitch. Pioneer
newspaper ads can-ied a similar notice.
Running concuiTently with the ticket
sales contest was Bill Riley's TV Baseball
Holiday giveaway. This stunt cost the theatre
$100, or the price of the trip plus some
autographed baseballs. In return, the Pioneer
received 40 one-minute spots on the
popular KRNT-TV afternoon children's
.show.
This contest was open to any youngster
under 14 years of age. To enter, they sent
a postcard to Riley giving their name and
age. Each day one card was drawn and the
winner received a Yankee-signed baseball.
The daily winner's name went into a
"Magic Circle" and from this was drawn
the grand prize winner of the Baseball
(Continued on next page)

"The
. . See
5,000 Little Leaguers
As part of a wide-scale "Safe at Home!" promotion, the Pioneer Drive-In at Des Moines gave away to
the first 300 patrons 8x10 autographed photos of Mickey Mantle and Roger Maris, baseball stars of the
film. Shown above ore some of the enthusiastic first-nighters clutching pictures of their favorite
Yankees and waiting for the show to begin. A similar Mantle-Maris photo was given to all Des Moines
Little Leaguers who participated in a ticket sales contest. The latter bore the message: "Hi! To All
Des Moines Little Leaguers. We both wish to thank you for helping us to make 'Safe at Home!' a big
league hit in your hometown."
(Continued from page 1)
Holiday. During each day's drawing, Riley
gave a spiel for the "Safe at Home!" premiere
at the Pioneer.
Had the management bought the 40
spots on TV. each would have cost $130.
By providing the $100 trip to Kansas City,
Webb got the year's best bargain.
For the first-run showing of "Safe at
Home!" the Pioneer charged 35 cents fw
childi-en and $1
for adults. At other times.
Split-Screen Interviews
Ready for 'Night Out'
Pom- special split-screen interviews are
available free to exhibitors as part of Embassy
Pictures' national campaign for
"Boys' Night Out." Pour-minute interviews
with Kim Novak, James Garner, Tony
Randall and Patti Page were photographed
split-screen to allow local announcers to
appear "live" and conduct person-to-person
interviews with the stars of the film.
Produced by Martin Ransohoff, the
Joseph Levine-MGM film opens nationally
in June and July.
Also set for distribution across the U.S.
is a special 32-page comic book based on
the MGM-Cinerama presentation of
George Pal's "The Wonderful World of the
Brothers Grimm," which contains the biographical
as well as the fairy tale sequences
of the script and will be released in
conjunction with the national first-showing
of the picture.
It's a Cleo-Rama!
Arthur Baniett of New Orleans, theatre
representative and showman of the old
school, has come up with a new tag for
the "Rama" shows which are popular at
children are admitted free. With such wellorganized
promotion, the management
looked for a well-earned ran. Playing the
Little League film, with its built-in appeal
to the youngsters, at a drive-in assui-ed
that the whole family would attend.
Obviously Mom and Dad can't di-op off
the kids at an au-er and pick them up when
the show's over!
Ray Webb began his career in the theatre
business only a few months ago. With
"Safe at Home!" he advanced from a rookie
to the big leagues . . . his first time at bat.
drive-in theatres. When Barnett had a
triple billing at the St. Bernard and Jeff
drive-in theatres consisting of "Cleopatra
and Her Legion of the Nile," "The
Pharaoh's Cui'se," and "Rommel's Treasure,"
he tagged the features "Cleo-Rama."
Parking Ticket Cards
Cards, 4x6 inches, printed on one side
with copy concerning a special midnight
show at the Rialto Theatre in Denison,
Tex., had this heading, "This Ain't No
PARKING TICKET. It's Your Notice to
Attend, etc." Bill Samuels manages the
Rialto.
Flowers for 'Carnation'
At Springfield, Mass., "Vincent Blais of
the Phillips distributed artificial flowers
to opinion-makers for the British "The
Green Carnation."
A Buck for "Children's'
At Burlington, "Vt.. The Mount "View
Drive-In boosted admission to $1 for "The
"
Children's Hour. Devil's Disciple"
served as companion feature.
Angela Lansbury will play a key role in
MGM's "In the Cool of the Day."
Noon Sale Put Over
For 'Purple Noon'
A Shop at Noon bargain sale six days before
the opening of "Pui-ple Noon" was put
over by Chai-les "Scotty" Stokes, manager
of the Bar Harbour Theatre in Massapequa
Park on Long Island. The theatre is situated
in the Bar Harbour shopping center.
,.ig
Stokes got the publisher of the Bar Hai--
bour Shopper News to go along with him,
and together they persuaded the merchants
to advertise the special sale. The front
page of the shopper, and plug lines in ads,
read:
"Shop at Noon . Purple Noon."
The front page notice also informed
readers that all persons shopping when a
bell rang in each store on Thursday at 12
would receive passes good for one at weekday
showings of "Purple Noon." Assistant
managers of Grant's, Ki-esge's, Prankel's,
Lobel's and Pood Fair stores passed out the
pa.sses.
"The supply is limited so get there early
and see a hot picture on Scotty Stokes,"
the shopper notice read.
The film ran three weeks.
"You, too, can be a genius," read small
posters placed all
over the shopping center
for "Call Me Genius."
A set of beautiful art posters, made in
France with the collaboration of Columbia
Pictm-es and actress Susannah York, were
the rewarding gift received by Manager
Stokes in response to a request to the
French Tourist Office in New York for
some posters which he might tie in with
"Loss of Innocence," which was fUmed in
the Rheims area of France. After putting
them on the glass out front, so many
patrons asked Stokes for them that he put
all their names in a hat and held a di'awing
for the beautiful poster scenes. •
Since the film is based on a book,
"Greengage Summer," poster displays were
arranged at bookstores, etc.
Stokes' four-page folder distribution on
behalf of "Innocence" featm-ed a fine review
by Brendan Gill of his next attraction,
"The Five Day Lover."
Over 500 Entries Pile Up
In 'Pinocchio' Contest
Charles Stokes distributed over 5,000
leaflets iS'aXll*, one side containing copy
and illustrations on "Pinocchio" and the
other featuring a line drawing a list of
rules for a coloring contest. Stokes manages
the Bar Harbour Theatre in the shopping
center of that name at Massapequa
Park on Long Island. N.Y.
The leaflets were distributed at schools,
at the shopping center and mailed to housewives.
Stokes received more than 500 entries.
Many 4-year-olds even sent them
in. The winner received 15 passes, while
each entrant was mailed a pass for two.
He broke records with this one.
Passes to Secretaries
Manager Frank Henson of Loew's State
in New Orleans presented passes to secretaries
to see "Follow That Dream" as part
of the observance of Secretaries Week,
sponsored by the Nola Secretaries Ass'n and
the New Orleans Business Equipment
Mfgrs. Ass'n. The week was proclaimed by
Mayor Victor H. Schii'O.
•
—lOB— BOXOmCE Showmandiser July 2, 1962

Theatre
Coke Is On the House
At 'L 1 3' Matinees
The drinks literally were on the house at
the 3:30 pjn. show during the loin of "One.
Two. Three" at the Palace Theatre in Karachi.
Pakistan. The brand, of course, was
Coca-Cola for this film in which that
world-known beverage has a prominent
paa-t.
This giveaway, totaling 16,000 bottles
dui'ing a thi-ee-week run. is a tribute to the
aggi'essive merchandising tactics not only
of the Coca-Cola people, but aJso for the
management of the Palace. Humayun H
Baigmohamed I'eports the Karachi Coca-
Cola people ran four-color ads in the English-language
Dawn and Morning News
headed:
"Yom- Coca-Cola Bottler Suggests You
See Billy Wilder's Explosive New Comedy.
One. Two. Thi-ee," etc."
Coupons were issued to ticket-buyers at
the Palace, each good for a bottle of Coke
at a special stand in the Palace compound.
Impi-inted balloons were given to all patrons
dm-ing the iiin. which reached thousands
of homes in the city.
Biagmohamed reports the giveaway cost
i
the Coca-Cola people 5.000 rupees approximately
$1,000).
Classified Ads Tieup
Promotes 'Black Tights'
The Albany. N. Y. Knickerbocker, in a
tieup with the Delaware (Stanley Warner
ai-t house
I on "Black Tights." offered
two guest tickets and an RCA LP
soundtrack recording the pictm-e's music
to readers finding their names and ad-
,ns di-esses in the classified ad section. The
T~c awards, starting four days before the ballet
film opened, were spotlighted in an
eight-column headline box. which included
details of the "search." the names of the
stars, and directions for collectin"? the tickets
and record. Winners were requii-ed to
bilng the page with theii- names on it, plus
identification, to the paper's promotion
department. The admissions and records
were distributed 9 a.m. to 5 p.m., Monday
thi-ough Friday. The names and addresses
were spotted throughout the classified section—thus
insuring maximum exposm-e of
the advertisements. John Bi-ousseau manages
the Delaware.
Movie Bonus Plan Ups Midweek Business
_ Maxg
I MtBOWIS "HJ"
flLBERS FREE MOVIE BONUS RTIFlCflTES
This photo shows the way Albers Coloniol Stores in the Cincinnati and Dayton, Ohio, market area
chose to display in their store windows the Movie Bonus theatre ticket certificate offer to their patrons.
The local participating RKO Theatres supplied one-sheet displays of the current attractions featured
at the theatres, which could be seen by Albers Colonial customers at 50 per cent of the prevailing
boxoffice theatre admission
price.
Substantial increases in Mondaytlu-ough-Thursday
off-day business have
resulted for theatres which have adopted
the Movie Bonus Plan, a supeiTnarket certificate
promotion launched by John Nick
Matsoukas. former theatre manager and
later in distribution in New York, approxinaately
three months ago.
Jack Fruchtman. president of JF Theaatres
in Baltimore, and Richard Harrison,
ad-exploitation director, who put the plan
in operation in March, report
"What makes the Movie Bonus Plan most
attractive to us is that it costs our theatres
nothing! What more can any showman
ask? To paraphrase an industry pioneer,
we assure you that there is nothing
wrong viath the motion picture business
that FILLED theatre seats won't cure. The
Movie Bonus Plan helps in that direction."
The above showmen figui'e the attendance
deal has filled off-day seats to account
for 25 per cent of the business those
days, and even has helped the weekend
business by 12 to 15 per cent.
The plan is franchised by Matsoukas'
Movie Bonus Corp. of New York to theatres
on exclusive local-area basis. It is
designed to increase Monday-Thursday
theatre attendance and also act as a business
stimulant for supermarkets. The stores
tied in with the promotion issue one Movie
Bonus Certificate to each customer who
makes a puixhase of $5 to $10.
The certificate is redeemable at the local
participating theatre or theatres at 50
per cent of the prevailing boxoffice admission
price on the four midweek days of
the week and at special performances as indicated
on the certificate. They are not
honored Friday. Saturday or holidays.
Fridays can be included, however, if the
theatreman chooses.
The negotiations with the supermarket
chains are handled by Movie Bonus Coi^p.
The plan now is in operation in 45 theatres
in 18 cities, where more than a quarter
million Movie Bonus Certificates have
been issued by supermarkets.
Operation was stai-ted in March after
the plan was pilot-tested in 60 market
areas, Matsoukas reports.
School VIPs Named
"Lover Come Back" enjoyed a successful
run at the Seneca Theatre. Salamanca.
N. Y., due to James LaFarr's promotional
efforts. First, a contest was run in the junior
and senior high schools whereby the
boy and girl who were named VIP of the
week received free guest tickets to see the
movie. Also, at the local soda bar a special
VIP sundae was made up and a sign giving
theatre and playdate was placed on
the back of the counter.
All Will Agree
At Springfield. Mass.. the B&Q Bijou
playing two revivals. "Love Me Tender."
starring Elvis Presley, and "Bernadine,"
with Pat Boone, used this ad catchline, "It
Takes Two to Really Get the Feeling of
Romance!"
Strait jacket, chains ond handcuffs were not enough to keep the modern-day Houdini in the
casket in the outer lobby of 'he Hippodrome on the opening day of "The Premature Burial."
Would-be patrons milled around owaiting his "escape" which, of course, he made in time for
the first show. The motorcycle policeman ot the left kept vehicular traffic moving, but the pedestrians,
most of whom had never heord of Harry, marveled at the "escope." The sneak preview
Sundoy night proved to be in ti'ne with "B'jrinl." It wos 'The Cobinet of Caligari."
BOXOFFICE Showmandiser July 2, 1962 -107—

—
Packaged Promotion Kits for Money Dates
—> iorsi ^~^
OIRLSI \ J^
'ingThiHt.rMiln'i^P
\ fiiuJt i^ir,
MTINEE ;^
V i-v, -^
Accessoi-y kits for promotion of extra
money dates are being offered by Motion
Pictui-e Advertising Service of San
Francisco. So far five packages are
available: namely, a Screaming Mee
Mee horror show, Back to School show,
Halloween Spook show, Thanksgiving
Morning Harvest Party and a New
Year's Eve matinee for children.
Each package includes a three-color
fluorescent 40x60, three sizes of newspaper
ad mats and a special trailer with
VIw'lwJvS-
X
"full studio production values."
Gerald L. Karski, president, repoits
he has organized a planned special
events department which now is prepared
to provide art work, copy and
creative programs for capitalizing on
extra money events the year around.
"In short, this gives the theatre its
own promotion department at a price
even the smallest can afford," he said.
Reproduced above ai'e five one-column
ads for five money events.
Circuitwide Youth Safety Campaign
Is Big Success Due to Film Tieup
A national safety contest for youngsters,
conducted through theatre kiddy
clubs, has achieved steady success in England,
largely, we suspect, because of the
showing of an interesting feature, "Hunted
in Holland," as a fundamental part of the
promotion.
As described by Manager C. E. Prescott of
the Odeon Theatre in Bury, Lancashire,
contest entry forms contain ten questions
based on the film and safety problem.s
which entrants are asked to answer in a
simple check list manner. Winners at each
theatre then compete in a regional contest,
where the prizes are two bicycles, one for
9-year-olds and under, and the other for
youngsters 10 to 15. The safety campaign,
called the National Safe Cycling Contest,
is sponsoi-ed by the Royal Society for the
Prevention of Accidents in conjunction
with Raleigh Industries,
maker of bicycles,
and the Boys and Girls clubs in the Odeon
and G a u m o n t theatres. The RSPA
schools, police, etc., supiwrt a continuous
campaign to teach expert cycling, by offering
training and instructions in traffic
safety, etc. Each child who passes the test
is issued a National Cycling Proficiency
Certificate and badge.
The ten entiT form questions have three
possible answei-s, the correct one of which
is to be checked. Some of the questions
concern the film, others ai-e about safety
rules. For example:
I. Whof did the crooks stcolf
A gold wristwotch
A bag of diamonds
A diomond brocelef
8. In traffic, cyclisfs should ride
Near the curb two or more obreost
In single file as near the curb as possible
In single file about four feet from the curb.
The slogans entered by the young contestants
were very interesting, and many
are retained by the safety promotions officers
for reference since they provide a
good insight into the children's approach to
safety and to their powers of observation.
The local safety groups provided prizes
for the local winners, which were in addition,
of course, to the Raleigh bikes. Manager
Prescott distributed more than 800
enti-y forms through his Boys and Girls
Club, bicycle dealei-s, etc. Out of the 800,
some 309 were filled out and returned.
The bicycle is widely used in the U. S.,
where public effoi't, aided by the theatres,
has succeeded in cutting down the death
among the young bike riders. However,
toll
such a nationwide safety campaign, as
described above, could work wonders if conducted
among high school age youngsters
on safe motor car di'iving.
Or even, it might be successful among
adults.
Twist for E. G. Marshall
The recent TV Emmy award to E. G.
Marshall as "best actor in a series" can be
put to good promotional use by any showman
who has "Town Without Pity" on his
upcoming schedule. Marshall, whose
Emmy-winning role is that of a lawyer on
The Defenders, also portrays a lawyer in
"Town," but in this picture he's the prosecutor
rather than the defender. This twist
should be good for some feature mention
In local newspajiers.
Tiazza' Display Takes
Showgoers to Italy
When planning his exhibit of a travel
service bureau for "The Light in the Piazza,"
Karl Williams of New Orleans followed
his successful routine of going to
outsiders for display material. As manager
of the Pitt Theatre, a populai- de luxe
neighborhood showcase, Williams is noted
for his showmanship in lobby exhibits.
This showmanship was shown when Williams
arranged a travel bureau in the
lobby. The center of attraction was a
model of a Pan-American Boeing 707 Jet
passenger plane, obtained through the
com-tesy of Pan American Airways, along
with a set of lithographs and mural paintings
with scenes of Florence, Italy.
The model plane, with a wing spread of
six feet, was set on a foui'-foot stilted platform
in the center of the lobby. The base
of the platfoi-m was decked with an ai'-
rangemenit of the scenic pictm-es. For the
front centei-piece, Williams had made a
display board of cutouts fi-om National
Screen Service material on the movie, including
photographs of the stai's, title of
the picture, and credits.
The mui'als and lithos of Florence included
two half-sheet posters of Signoi^ina
Pan America. One of these was displayed
on the street side of the semiglass boxoffice.
Other pictures were displayed on
easels. The half-sheet and quaiter-sheet
lithos were pinned up on walls.
Among the pinups was a set of mural
paintings of Rome and other spots of interest
in Italy, including mountain scenes
of the Alpine region. Castle Gondolfo,
Santa Marnella and Subiaco. WilUams had
obtained the last named murals, on loan,
courtesy of the Italian consul commission.
The Italian consul also provided jardinieres
with artificial flora, imitations of the kind
cultivated in Italy.
Several tables were stacked with pamphlets,
brochures and other illustrated literatm-e
from Florence, Rome and other
interesting and noteworthy places in Italy,
and were available to patrons.
Innovation in Far Past;
Silent Grand Opera!
With big-scale film musicals again on
the upsurge, the venerable showman A. H.
Blank recalled with a chuckle the days of
silent grand opera! Even with Geraldine
Farrar as the prima donna, silent grand
opera seemed to lack something. So Blank
hii-ed a six-man orchestra to play the
score while Geraldine emoted on the screen
at his Garden Theatre. He dressed the
ushers in rented tuxes, raised prices from
10 to 25 cents, and himself played the impresario.
Even at the "advanced prices,"
patrons flocked to the theatre. Blank recalls
that the town's leading citizens and
culture lovers stood in line for hours waiting
to see the big show.
He adds, "I went home and told my wife
I know I'm in the right business!"
Red Succeeds Old Yeller!
State Manager Claude Hanley, Amai-illo,
Tex., had a big, bright red fire plug on the
sidewalk out front bearing signs which
read: Reserved for "Big Red." "Old Yeller"
was crossed out ahead of the new title.
ne
—108— BOXOFFICE Showmandiser July 2, 1962

.^...•,wVi>t&a.*l.-'
Boxoffice
Harrison's
Variety
*- . *
.
iiHitilliitmtLM
BOO
K I w_ t» u .1 iT-nr
An interpretive onalysis of lay ond trodepress reviews. Runnir>g time Is in parentheses. The
plus ond minus signs indicate degree of merit. Listings cover current reviews, updated regularly.
This department also serves as on ALPHABETICAL INDEX to feature releases. (C) Is for
Cinemascope; V VistoVision; s Superscope; (g Panavision (.ft Regalscope; iji Techniramo.
Symbol U denotes BOXOFFICE Blue Ribbon Award; © color photography. For listing] by
company in the order of release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
Very Good; + Good; ~ Fair; Poor; — Very Poor. In the summary
'
is roted 2 pluses. - os 2 minuses

REVIEW DIGEST
AND ALPHABETICAL INDEX In the summory ++ is rated 2 pluses, - os 2 minuses. Very Good;
-^
Good; - Foir; - Poor; = Very Poor.
8
12-18-61 -f
2587 ©Mysterious Island (101) Adv Col
ll;|l£lllil>ll'ol
2601 Make Mine a Double (S6) Com Ellis 2- 5-62 ++
2607 Malaoa (97) Drama WB 2-26-62 +
25«2 Man-Trap (93) Ac Or Para 9-18-61 -f
2621 Man Who Shot Liberty Valance,
The (123) Western Para 4-16-62 ±
2573 Mark, The (127) g) Drama Confl 10-30-61 +f
2576 Mask. The (S3) Depth-dimeflslon
Horrot Drama WB 11- 6-61 +
2632 OMernll's Marauders (98) (Ci Dr. WB 5-21-62 -f
2594 OMidsummer Night's Oreajn
(74) a Puppet Fantasy . . .Showtorp 1- 8-62 ± + H
2629 Mir,icle Worker, The (106) Dr UA 5-14-62 H + +f
2599 ©Moon Pilot (98) Comedy ........ BV 1-29-62 +
2611 Most Wanted Man, The (85) Com..Astor 3-12-62 -
H- H 4+11+
2632 Mothra (90) Tohoscope. HoDr Col 5-21-62 -f
2632 OMr. Hobbs Takes a Vacation
(116) (© Comedy 20th-Fox 5-21-62 (+
2569 Mr. Sardonicus (90) Ho Col 10-16-61 -f
2597 Murder She Said (87) Mystery MGM 1-22-62 -f
2624 ©Music Man. The (151) ®
Musical Comedy WB 4-23-62 ff H ++ -H-
2617 ©My Geisha (120) ® Com-Dr Para 4- 2-62 +
# +1- 12+
—N
2620 Nearly a Nasty Accident (86)
Farce-Comedy
U-l
2631 ©Night Creatures (81) Adv U-l
2591 No Love for Johnnie (110)
Drama
Embassy
4- 9-62 + ± +
5-21-62 + + ff
2555 One Plus One (114) Dr SR 8-28-51 ± =:
2583 One. Two. Three (115) ® Comedy UA 12- 4-51 ff +
2610 Only Two Can Play (106) Com . . Kinosley 3- 5-62 + +
2554 Operation Camel (74) Serv. Comedy.. AlP 8-21-61 !t
2569 Outsider, The (108) Drama U-l 12-25-61 + ±
—P—
2591 Pagan Island (60) Adv Cinema Syn 1- 1-62 i:
2566 Paris Blues (98) Drama/Jazz UA 10- 2-61 ff +
2633 ©Peeping Tom (86) Suspense. .. .Astor 5-2S-62 +
2637 Phantom Planet, The (82)
SF-Fantasy AlP 6-11-62 ±
2640 ©Phantom of the Opera (84) Ho U-l 6-18-62 ff ±
2559 ©Pirate and the Slave Girl, The

Feature productions by eompony In order of relcose. Running time is in parentheses. © Is for CinemaScope;
® VistaVision; (|) Superscope; fp) Ponovision; (Ri Regolscope; T* Techniromo. Symbol li denotes BOXOFFICE
Blue Ribbon Award; © color photography. Letters and combinations thereof indicate story type—(Complete
key on next page.) for review dates ond Picture Guide page numbers, see REVIEW DIGEST.
Feature
chart
ALLIED ARTISTS I ti
The George Raft Story

FEATURE
20TH-FOX
CHART
The key to tetters and combinations thereof indicating story type: (A,d) Adventure Droma; (Ac) Action
Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Dramo; (Cr) Crime Dromo; (DM) Drama
with Music; (Doc) Documcntory; (D) Drama; (F) Fontasy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science- Fiction; (W) Western.
The Two Little Bears
(SI) © F/M..143
Brenila Ur. Ediile Albert.
Jane Wjatt. Jimmy Boyd
©The Second Time Around
(99) © C..144
Debbie llcytiolds. Steve Forrest,
j\ndy Orlffilh, Thelma Hitter,
Juliet I'ronse. Ken Rcott
OBachelor Flat (91) ©..C..201
Terry-ThtHiiu5. 'Iiiesiliiy Weld.
Richard Beymer. Celeste Holm
Madison Avenue (94) ® ..D..202
nana Andri'\\s. Kleanor Parker,
liMdle Albert. Jejiiuie Craiii
OTender Is the Night
(146) © D..203
Jelulifer Jnnis. Jason Kob.'irds jr..
Juan Kontalne. Tom Bw«U
©Swingin' Along (74) © C/M..204
Noonan and Marshall. Barbara Eden.
Ray Charles. Roger Williams.
Bobby Ve€

. D.
Mar
FEATURE
CHART
Short subjects, listed by company, in order
of releose. Running time follows title.
Date is notionol release month. Color and
process as specified.
^HORTS
CHART
ASTOR
Peepinj Tom (S6) D.. May 62
K;irl Hdftini. Moira Shearer
BUENA VISTA
UQBahes in Toyland
(100) © M.. Dec 61
Kay Bolger, Tuniray SanJi,
Annette, Ed Wyrui
©Moon Pilot (9S) C. Apr 62
'lom Tryon, li:iiiy Saval. Bri;in
Keith. Eilnwnil O'Brien
©Bon Voyage (132) C..Jun62
Krcd MacMurray, Jane Wymali,
Mleluel fallMi. Detxirali Walley
CONTINENTAL
View From the Bridoe, A
(110) D. .Feb 62
MISCELLANEOUS
Carol Lawrence, Kaf Vallone,
.Miiureen Stapleton
Harold Lloyd's World of
Comedy (94) (Eijisodes from
Lloyd's 1924-39
featnres) C. .Apr 62
©Bachelor of Hearts (97) C. May 62
Hardy Kruger, Syliia Syms,
Konald Lewis
A Taste of Honey (100) . D . . May 62
.
Dora Bryari. Itlta Tushinghara
Never Let Go (. ) ..CD..Ji>n62
Peter Sellers, Uiehard Todd
EMBASSY
No Love for Johnnie (110)
£ D . . May 62
I'eter Finch, Mary Peach
Two Women (99) D..Jun62
(Bng-diibbcd) . .Sophia Loren
What a Carve Up! (87). HoC. .Jul 62
Kenneth ('"iinnr. Shirley Eatun
©The Sky Above—The Mud Below
(90) Doc. Jul 62
Strangers in the City
(80) D. .Aug 62
Itobert Gentile, Kenny Delmar
©Constantine and the Cross
(114) Ad. Aug 62
t'nrnel Wilde. Christine Kanlni.um
FAIRWAY INT'L
The Choppers (64) D . . Feb 62
.\rch Hall jr.. Mariiinne (iaba
©Eegah (90) Ad. . May 62
.\rch Hall Marilyn .Manning
jr.,
Fallguy (64) D.. May 62
VAi LMlgan
FILMGROUP
Creature From the
Haunted Sea (60) HoC. Sep 61
.Anthony Catbone, B. Jones-Mureland
The Devil's Partner (75) Ac Sep 61
Ed Nelson. Jean Aillson, Edgar
Buclianan
©The Pirate of the Black
Hawk (75) ® Ad. .Dec 61
Mijanou Bardot. Orard Landry
GOVERNOR
©Doctor in Love (S7) . ,C. Apr 62
Michael Craig. Virginia Maskell.
James Robertson Justice
MEDALLION
©Last of the Vikings (102)
FOREIGN
® Ad.. May 62
Cameron Mitchell. Edmund Turdom
PARADE RELEASING ORG.
©I Bombed Pearl Harbor
(98) Widescope Ac. Dec 61
Toshiro .Miliine. Y. .Natsukl
Then There Were Three
(82) Ac. Jan 62
.\lex Nicol. Fiank Latimore
A Public Affair (75) . . 62
Myron MeCorniit'k. Edw. Binns
©When the Girls Take Over
(80) C, May 62
R. Lowery, M. Miller. J. Ellison
©East of Kilimanjaro (75)
Vislarama Ad .. May 62
Marshall Tliompson, Gaby .\ndre
Trauma (92) D.. May 62
Lyiui Bari. John Conte
©Make Way for Lila
(90) D. Jun. .62
Erifca Remberg (Eng-dubbed)
PATHE-AMERICA
Victim (lOO) D.. Feb 62
Diik Bogarde, Sylvia Syms,
Penni5 i'rice
Whistle Dovm the Wind
(98) D. .Mar 62
Hayley Mills, Bernard Lee
The Intruder (83) D.. May 62
Willi.-un Shatner, Frank Ma.\well
SHOWCORPORATION
Double Bunk (92) C. .Nov 61
Ian Carmich:iel, Janetle Scott,
Sidney James
©Midsummer Night's Dream
(74) F. .Dec 61
(Puppets; voices of Old Vic Players)
SUTTON
Never Take Candy From a
Stranger (82) D.. Oct 61
Jean Carter, Felix Aylmer
©Gina (92)
Ad..Nov61
Simone Signorct, Georges Marchal
TIMES FILM „ „ . ^,
©Purple Noon (115) .. My. .Oct 61
(Eng-dubbed)
. ..Main Delon. Marie
UiForet, Maurice Uonet
Wild for Kicks (92) D.. Jan 62
David Farrar, Noelle Adam, Gillian
HiUs. Sliirley Ann Field
Frantic (81) D.. Mar 62
(Eng-dubbed) Jeanne Moreau
Also available with sub-titles at
90 minutes ninnins time
UNITED PRODUCERS (UPRO)
Jet Storm (91) D. Sep 61
Richard Attenborough, Stanley
Baker, Diane Cilento
©Shame of the Sabine
Women (80) Ad. .
Lex Johnson. William Wolf
WOOLNER BROS.
©Flight of the Lost Balloon
(91) ® Ad. Oct 61
Mala Powers, Marshall Tliompson
LANGUAGE
La Dolce Vita (175) 4-24-61
FRANCE
(Ellis) .Claudia Cardlnale Bondarehuk
.
Five Day Lover, The (86) .
.2-19-62 (Astor) . .Marcello Mastrolannl.
(Kingsley) Jean Seberg, Jean- Anita Ekberg. Anouk Aimee
.
Pierre Cassel, Alieheline Presle L'Awentura (145) 6- 5-61
Jules and Jim (105) 6-11-62 (Janus)
. .Monica Vitti. Gabrlele
(Janus) . .Je.inne Moreau. Oskar
Ferzelti. Lea Ma.ssari
Werner
Love Is a Day's Work (84) 3-19-62
La Belle Americaine (100) 1-22-62 (Cont'l)
. .Jean Sorel, Lea Massari
(Cont'l)..U. Dhery, C. Brosset Man Who Wagged His Tail, The
Last Year at Marienhad
(91) 10- 9-61
(98) 4-16-62 (Cont'l) . .Peter Ustinov. Pabllto
(Astor) . Delphlne Scyrig, Giorgio Calio (Span-Lang: Eng. titles)
Albertazzi. Sacha Pitoeff
Night. The (La Notte)
Les Liaisons Dangercuses
(120) 3-19-62
(106) 1- 8-62 (Lopert) . .Jeimne Moreau. Marcello
(Astorl .Gerard . Phillpe, Jeanne Mastrolannl. Monica VittI
Moreau, .\nnette Vadim
Rocco and His Brothers
Maiden, The (90) 5-21-62 (175) 7-17-61
(Green-Koth) . -Claudine Dupuis (Astor).. A. Delon. A. Girardot
Night Affair (92) 1-22-62 JAPAN
(President) Jean Gabin, Nadja Rice (118) 9-18-61
.
(SI!) . .Ynko .Moshizuki
Tiller, Danielle Darrieux
Throne of Blood (108) 4- 9-62
Rififi for Girls (97) . .
6-11-62
(Cont'l) . .Nadja Tiller. R. Hossein (Brandon) . .Toshiro Mlfune
Tomorrow Is My Turn (117) 4- 9-62 POLAND
fSliowcorp) . .Charles Aznavour Ashes and Diamonds (105) 9- 4-61
©Web of Passion (101) . .11- 6-61
( Janus).. Z. Cybulski
(Times) . ..Madeleine Robinson, Eve Wants to Sleep (93) 10- 9-61
Jean-Paul Belmondo
(Harrison) . .Barbara I-ass
Zazie (86) 4- 30-62 Kanal (96) 11- 6-61
(Astor) . .Catherine Demongeot
(Kingsley) . .T. Izevtska. T. Janczar
SPAIN
GERMANY
Viridiana (90) 4-16-62
©Arms and the Man (96) 3-26-62
(Kingsley) . .Francisco Rabal, Silvia
(Casino).. 0. W. Fischer, Lllo
Pinal. Fernando Rey
Pulver
SWEDEN
GREECE
Devil's Eye. The (90) 12-18-61
Antigone (93) 9-25-61 (Janus) . .Jarl Kulle, Blbi
(.\orma) .Irene Papas
Andersson
ITALY
Through a Glass Darkly
(91) Bell' Antonio (101) 5-21-62
4- 30-62
(Qnbassy) . ..MorceUo MastrT>ianni. (Janus) . .Harriet Andersson. Mas
Claudia Cardin.ile, P. Brasseur
von Svdovv
From a Roman Balcony
U.S.S.R.
(84) 11-27-61 Summer to Remember, A
(Cont'l) . .Jean Sorel, Lea Massari (80) 12-18-61
Girl With a Suitcase (108) 10-16-61 (Kingsley) . .B. Barkjatov, S.
BOXOFFICE BookinGuide July 2, 1962
COLUMBIA
ASSORTED & COMEDY FAVORITES
(Reissues)
6432 Pleasure Treasure
(16) Nov 61
6433 Dance, Dunce, Dance
(IS1.-2) Dec 61
6422 Parlor, Bedroom and
Wrath (16) Nov 61
6423 Flung by a Fling (16).. Dec 61
6424 The Gink at the
Sink (I6I/2) Feb 62
6434 The Fire Chaser (16) Mar 62
6435 Marinated Mariner
(16) Mar 62
6425 Let Down Your
Aerial (17) Apr 62
6426 Clunked in the
Clink (16) May 62
6436 Microspook (16) Jun 62
CANDID MICROPHONE
(Reissues)
S551 No. 1, Series 3 (11).. Sep 61
6552 No. 2, Series 3 (10) . . Nov 61
6553 No. 3, Series 3 aWzl Jan 62
6554 No 4. Series 3 (11).. Apr 62
5555 No. 5, Series 3
(10!/2) May 62
COLOR SPECIALS
5502 Rooftops of New York
(10) May 61
COLOR FAVORITES
(Technicolor Reissues)
6601 Red Riding Hood Rides
Again (7) Sep 61
6602 The Music Fluke (7)... Sep 61
6603 Imagination (6I/2) Oct 61
6604 The Miner's Daughter
(6' '2) Nov 61
6605 Grape- Nutty (6) Nov 61
6606 The Popcorn Story
(6i'2) Dec 61
6607 Cat-Tastroohy (6) Jan 62
6608Wonder Gloves (7) ...Jan 62
6609 Dr. Bluebird (8) Feb 62
6610 The Family Circus (61/2) Mar 62
6611 Big House Blues (7).. Mar 62
6612 The Oompahs (71/j) Apr 62
6613 The Air Hostess (8). May 62
6614Giddyap (6' '2) Jun 62
FILM NOVELTIES
(Reissues)
5854 Yukon Canada (10) Apr 61
LOOPY de LOOP
(Color Cartoons)
5707 Fee Fie Foes (61/2) .. .Jun 61
5708 Zoo Is Company (6/2)
. .Jul 61
6701 Catch Meow (6I/2) Sep 61
6702 Kooky Loopy (7) Oct 61
6703 Loopy's Hare-Do (7) Dec 61
6704 Bungle Uncle (7) Jan 62
6705 Beef for and After (7) Mar 62
6706 Swash Buckled (7) Apr 62
6707 Common Scents (..).. May 62
6709 Beariy Able (7) Jun 62
MR. MAGOO REISSUES
(Technicolor)
5758 Magoo Goes West (6).. Jul 61
6751 Safety Spin (7) Sep 61
6752 Calling Dr. Magoo
(61/j) «© and standard) .. Oct 61
6753 Magoo's Masterpiece (7) Nov 61
6754 Magoo Beats the Heat
(6) (Both I© and standard) Dec 61
6755 Magoo Slept Here (7)., Feb 62
6756 Magoo's Puddle Jumper
(61/2) (if) and standard) . .Mar 62
SPECIAL COLOR FEATURETTES
5443 Wonderful Greece (19) . .Jun 61
6441 Images of Luanoua
(18) Oct 61
6442 Wonderful Israel (19) . . Dec 61
6443 Wonders of Philadelphia
(18) Mar 62
6444 Pleasure Highway
(19'/2) Apr 62
SERIALS
(15 Chapter-Reissues)
5140 The Great Adventures of
Captain Kidd Mar 61
5160 Cody of the Pony
Express Aug 61
6160 Monster and the
Ape May 62
STOOGE COMEDIES
(Reissues)
5407 Scotched in Scotland
(I51/2) May 61
5408 Fling in the Ring
(16) Jul 61
6401 Quiz Whiz (15'/j) ....Sep 61
6402 Fifr Blows Her Top
(16', 2) Oct 61
6403 Pies and Guys (16'/2) • Nov 61
6404 Sweet and Hot (17)... Jan 62
6405 Flying Saucer Daffy
(17) Feb 62
6406 Oils Well That Ends
Well (16) Apr 62
6407 Triple Crossed (16).. May 62
WORLD OF SPORTS
6801 Aqua Ski-Birds (91/2) ... Oct 61
6802 Clown Prince of
Rassl.n (. ) Feb 62
6S03 On Target (9) Apr 62
Q.Z
M-G-M
GOLD MEDAL REPRINTS
tea
(Technicolor Reissues)
All 1.75-1 Ratio
Tom and Jerrys
W265 Southbound Duckling
(7) Sep 60
W266 Neapolitan Mouse (7).. Sep 60
W267 Pup on a Picnic (7).. Sep 60
W269 Downhearted Duckling
(7) Sep 60
W272 Mouse foe Sale (7).. Sep 60
W273 Cat Fishin' (8) Sep 60
W274 Part Time Pal (8) Sep 60
. .
W275 Cat Concerto (7) Sep 60
W276 Dr. JckyI and Mr.
Mouse (7) Sep 60
(1961-62)
W361 Switchin' Kitten (9).. Sep 61
W362 Down and Outing (7).. Oct 61
W363 Greek to Me-ow (..).. Dec 61
PARAMOUNT
COMIC KINGS
F21-1 Frogs Legs (5) Apr 62
F21-2 Home Sweet Swampy
(. -) May 62
F21-3 Hero's Reward (..) ..May 62
F21-4 Psychological Testing
( ..) Jun 62
COLOR SPECIALS
(2 Reels)
B21-1 Spring in Scandinavia
(15) Nov 61
B21-2 Fireaway, Story of a
Trotter (..) Jun 62
MODERN MADCAPS
(Technicolor)
M21.1 Plot Sickens (7) Oct 61
M21-2 Crumley Cogwheel
(61/2) Oct 61
M21-3 Popcorn &
Politics (. .) Nov 61
M21-4 Giddy Gadgets (..) ..Mar 62
Mar 62
M21-5 Hi Fi Jinx (. .) . . .
M21-6 Funderful Suburbia
(..) Mar 62
M21-7 Samson Scrap (..) .Mar 62
NOVELTOON
(Technicolor)
P21-1 Monro (9) Sep 61
P21-2 Turtle Scoup (6) Sep 61
P21-3 Kozmo Goes to
School (6) Nov 61
P21-4 Perry .Jan 62
Popgun (6) .
P21-5 Without Time or
Reason (6) Jan 62
P21-6 Good and Guilty (6) .. Feb 62
P21-7 TV or No TV (6) . . . Mar 62
POPEYE CHAMPIONS
E21-1 Fireman's Brawl (7) ..Sep 61
E21-2 Toreadorable (7) ....Sep 61
E21-3 Popeye. the Ate of
Space (7) Sep 61
E21-4 Shaving Muggs (7) Sep 61
E21-5Taxi Turvey (6) Sen 61
E21-6 Floor Flusher (6) Sep 61
SPORTS IN ACTION
(1-Reel Color)
D21-1 Symphony in Motion
(10) Jan 62
D21-2 Bow Jest (10) Apr 62
CENTURY-FOX
20th
MOVIETONE CINEMASCOPES
(Color, unless specified)
7104 Assignment Egypt (9).. May 61
7106 Assignment Singapore
& Malaya (10) Jun 61
7107 Hills of Assisi (10) ...Jul 61
7108 Assignment Pakistan (9) Aug 61
7109 Ski New Horizons (10).. Sep 61
7110 Assignment India (9).. Oct 61
7111 Assignment South
Africa (10) Nov 61
.
Dec 61
7112 Sound of Arizona (10) . .
7201 Sport Fisliing Family
Style (8) Jan 62
7202 Mel Allen's Football
Highlights of 1961 (10)
black and white Feb 62
7203 Primitive Fighters (8) .Mar 62
7204 Holiday in Ireland ( Apr 62
)
TERRYTOON 2-D's
All Ratios—Color
5124 Railroaded to Fame
(7) May 61
5125 The First Fast Mail
(6) May 61
5126 Sappy New Year (7) ... Dec 61
5221 Klondike Strike
Out (7) Jan 62
5222 Where There's Smoke
(7) Feb 62
5223 He-Man Seaman (6).. Mar 62
5224 Nobody's Ghoul (7) Apr 62
5225 Riverhoat Mission (7), May 62
TERRYTOON CINEMASCOPES
5107 Unsung Hero (6) Jul 61
5108 Banana Binge (6) Jul 61
5109 Meat. Drink and Be
Merry (6) Aug 61
5110 Really Big Act (6) Sep 61
5U1 Clown Jewels (6) Oct 61
5112 Tree Spree (6) Nov 61
5201 Honorable House
Cat (6) Jan 62
5202 Honorable Family
p o
« re
iz =0
Problem (7) Mar 62
5203 Peanut Battle (7) Apr 62
UNIVERSAL-INT'L
COLOR SPECIALS
(One Reel)
4176 Puerto Rican Playlaiid
(8) Apr 61
4177 Brooklyn Goes to
Mevico (9) May 61
417S Restless Island (9) Jun 61
4271 Treasure of the Deep.. Nov 61
4272 Caramba © Dec 61
4273 Mabuhay Jan 62
4274 Leaping Dandies Feb 62
WALTER LANTZ CARTUNES
(Technicolor. Can be projected in
the Anamorphic Process. 2.35-1)
(All run between 6 and 7 min.)
4119 Clash and Carry Apr 61
4120 St. Moritz Blitz May 61
4121 Bear and the Bees ... May 61
4122 Sufferin' Cats (WW) . .Jun 61
4123 Mississippi Slow Boat.. Jul 61
4124 Franken-Stymied (WW).. Jul 61
4125 Busman's Holiday(WW) Aug 61
4126 Tricky Trout Sep 61
4127Woody's Kook-Out(WW) Sep 61
4129 Phantom of the
Horse Opera (WW) Oct 61
4211 Doc's Last Stand Nov 61
4212 Case of the Red-Eyed
Ruby Dec 61
4213 Rock-a-Bye Gator
(W. Woodpecker) Jan 62
4214 Home Sweet Homewrecker
(W. Woodpecker) Jan 62
WALTER LANTZ REISSUES
(Color Cartues.Can be projected
in the Anamorphic process, 2.35-1)
4231 The Tree Medic Nov 61
4232 After the Ball Dec 61
..Jan62
.
. ,
4233 Chief Charlie Horse
4234 Woodpecker from Mars Feb 62
4235 Calling All Cuckoos ... Mar 62
4236 Niagara Fools Apr 62
4237 Arts and Flowers May 62
SPECIAL
2-REEL COLOR SPECIALS
4201 All That Oriental
Jazz (16) (6) Nov 61
4202 Land of the Long
White Cloud ( ) it) ... Mar 62
4204 Football Highlights of
1961 (10) Dec 61
WARNER BROS.
HIT PARADE
BLUE RIBBON
(Technicolor Reissues—7 min.)
8312 The Lion's Busy May 61
B313 Thumb Fun Jun 61
8314 Corn Plastered Jul 61
8315 Kiddin' the Kitty Aug 61
8316 Ballot Box Bunny ...Apr 61
9301 A Hound for Trouble. . Sep 61
9302 Strife With Father Sep 61
9303 The Grey Hounded Hare Oct 61
9304 Leghorn Swaggled Nov 61
9305 A Peck of Trouble .... Dec 61
9306 Tom-Tom Tomcat Jan 62
9307 Sock-a-Doodle-Do Feb 62
)30S Rabbit Hood Mar 62
BUGS BUNNY SPECIALS
(Technicolor—7 min.)
8723 The Abominable Snow
Rabbit May 61
8724 Compressed Hare Jul 61
9721 Prince Violent Sep 61
9722 Wet Hare Jan 62
MERRIE MELODIES
LOONEY TOONS
(Technicolor—7 min.)
8711 Birds of a Father Apr 61
8712 D'Fightin' Ones Apr 61
8713 Lickety-Splat Jun 61
8714 A Scent of the
Matterhorn Jun 61
8715 Rebel Without Claws. . .Jul 61
8716 The Pied Piper of
Guadalupe Aug 61
9701 Daffy's Inn Trouble ...Sep 61
9702 What's My Lion? Oct 61
9703 Beep Prepared Nov 61
9704 The Last Hungry Cat... Dec 61
9705 Nelly's Folly Dec 61
9706 A Sheep in the Deep ... Feb 62
9707 Fish and Slips Mar 62
9708 Quackodile Tears Mar 62
WORLD-WIDE ADVENTURE
SPECIALS
(Color Reissues)
(Two- Reel)
8002 The Man From New
Orleans (20) Mar 61
8003 Winter Wonders (18)... Jul 61
9001 Where the Trade Winds
Play (17) Oct 61
9002 Fabulous Mexico (18).. Mar 62
(One-Reel)
8502 Alpine Champions (10).. Feb 61
8503 Kings of the Rockies
(10) Apr 61
8504 Grandad of Races (10) . .May 61
8505 Snow Frolics (9) Jun 61
8506 Hawaiian Sports (9>...Aub61
9501 This Sporting World
(10) Nov 61
9502 Emperor's Horses (9) . . . Dec 61
9503 Wild Water Champions
(9) Feb 62

hove
have
"5-XHIBITOR HAS HIS SAY
lABOUT PICTURESI
Calls Program 'Bloody
But Entertaining'
Wc thought A IP's "Pit ond the Pendulum"
wos an excellent picture, very fine in all respects.
Vincent Price was most outstanding in
his role. We played this with UA's "Revolt of
the Slaves" for a bloody but entertaining progrom.
Very good gross on our Fri., Sot., Sun.
change.
Fayette Theatre,
Fayettevillc, W. Va.
ALLIED ARTISTS
LARRY THOMAS
Look in Any Window iAA)— Paul Anko, Ruth Roman,
Alex Nicol. Should have left this one alone.
Definitely not for youngsters. Adults seemed vo like
It, but who con get the odults in on Sunday night?
Well? Played Sun., Mon. Weother: Nice.—A. Modril,
La Ploza Theotre, Antonito, Colo. Pop. i ,225.
COLUMBIA
Guns of Novarone, The (Col)—Gregory Peck, Anthony
Qu:nn, Davnd Niven. This is one of the big
ones \n coior and Scope. It did a little above average.
Some realistic oction put into this. Played Sun., Mon.,
Tues. Weather: Good.— 'B. Widmork Bergiund, Trail
Theatre, New Town, N. D. Pop. 1,200.
Mysterious Islond (Col)—Michael Craig, Joan
Greenwood, Michael Cotlon. Good adveniture yarn in
SuperDynamation. Good color ond comero work. This
would be good on a weekend bill. Played Sun., Mon.,
Tues. Weather: Okoy.— Bill Roth, Palace Theatre,
Gallatin, Tenn. Pop. 7,857.
Sail o Crooked Ship [Col)-— -Robert Wagner, Dolores
Hort, Ernie Kovacs, Carolyn Jones. This is a foir
comedy in cheap black and white. This has been our
lowest grosser oil year. Should have ployed on Saturday
double. Played Sun. Weather: Warm.— Larry
Thomas, Fayette Theatre, Foyetteville, W. Va.
Pop. 2,000.
Twist Around the Clock (Gol)—Chubby Checker,
Dion, Vicki Spencer. Played this one on time and come
out okay. Played with "Rock Around the Clock," a
reissue. Since I played it, the Twist has died a
miserable death, so I suggest leave it alone. Played
Fri., Sat,— 'Don Stott, Southwind Theotre, Solomons,
Md. Pop. 950.
Valley of the Dragons (Col)—Cesare Darrova, Sean
McClory, Joan Staley. Here was a nice surprise.
Picked this up for a second-half feature for o reas-
Kansas Farmers Really
Seem to Dig 'THiany's'
Wc did above avcroge with "Breakfast ct
Tiffany's" on a good dote and our patrons actually
commented, ond favorably so, on the
picture. Usually they come in with a lot of
comment on what they would miss on TV if the
picture wasn't good, but they like this one ond
thot helped give us a double take on Monday.
Roach Theotre,
Lincoln, Kos.
MAYME P.
MUSSELMAN
onoble rental. Nothing big screenwise, but enough
action, monsters ond oil that stuff that keeps our
potrons happy. Will do good business on o Soturday
ploydote, especially for those who ore in vhe babysitting
business, as many of us are.—Roy Boriski,
Albert Zorzana, Galena Theotre, Galena Pork, Tex.
Pop. 11,000.
METRO-GOLDWYN-MAYER
Bochelor in Parodise (MGM)— Bob Hope, Lono
Turner,
his
Jams
best. His
Paige. This is a real
comments on the
slick
ranch
trick. Hope
home of
ot
Lana
Turner reolly slew me. This one's a reol riot. I think
it should do business, but, of course, it didn't, here.
I really don't know why, though, unless it's because
these country bumpkins can't keep up with Hope's
rapid fire lines, ond so they just don't come so they
won't hove to exort themselves. Played Sun.—Don
Stott, Southwind Theatre, Solomons, Md. Pop. 950.
PARAMOUNT
Blue Howoii (Para)—Elvis Presley, Joan Blockman,
Angela Lonsbury. This was picked up on a subrun
ond did well at the boxoffice. The scenery wos fine
orKJ we think this Elvis' best so far. Ployed Sun.,
Men., Tues. Weather: Fair to rair>y.— Bill Roth, Palace
Theotre, Gallatin, Tenn. Pop. 7,857.
Gcisho Boy, The (Pora)'— Jerry Lewis, Nobu Mc-
Carthy, Suzonne Pleshette. Not the best Jerry Lewis
picture I played, but quite sotisfoctory. Jerry
is rx>t as popular as he used to be, but there is
still enough in his pictures to keep you smiling.
You may not make much on his pictures, but you
ore almost sure of not taking a loss, os you so often
do with others nowodoys. Played Fri., Sot. Weather:
Good.— F. L. Murray, Strand Theatre, Spihtwood,
Sosk. Pop. 500.
Hey, Lefs Twist! (Paro)—Joey Dee, Teddy Randazzo,
Zohro Lompert. It is quite amazing what
pe.>ple will come to see. But we must all forget what
we like or dislike screcr^vise and show whot this generation
wonts—ond this is it. Story, rx>thing. And
they will see o lot of jumping, twisting and tannywiggling.
Hod a time trying to keep the fans from
twisting all over the show. This Twist was supposed
to die about four months ago, but still seems to be
a draw (here, ot leost).—Roy Boriski, Albert Zarzona,
Boulevard Theatre (subrun), Houston, Tex.
Noked Jungle, The [Para, reissue)—Charlton Heston,
Eleonor Porker, William Conrod, An oldie that
did overage business. A little too much talk and not
enough action. Quite playable for a Fn., Sot. change.
— J. Leonord Leise, Roxy Theatre, Randolph, Neb.
Pop. 1,029.
20TH CENTURY-FOX
Fiercest Heort, The (20th-Fox)— .Stuort Whitman,
Juliet Prowse, Raymond Massey. A South African
cowboy-ond- Indians opus that hod them yawning.
It may be novel over your side, so it may do a
little business. Here It died! Ployed Sun through
Tues. Weather: Rain.— 'Dove S. Klein, Astra Theotre
Kitwe,
Laurie,
Northern Rhodesia, Africa. Pop. 13,000.
Hustler, The (20th-Fox)—Poul Newman, Piper
Jackie Gleason, C. George Scott. This picture did
very well at the boxoffice with the exception of the
Sunday night change. Those UA pictures on ABC-
TV still hurt. This picture is one of the rare exceptions
where black ond white helps to set the
mood. Color would hove detracted from the story.
Played Sat. Prevue, Sun., Mon. Weother: Thunder
showers.—^Roy Kendrick, Stor Theatre, Mirtco, Okie.
Pop. 950.
Two Little Bears, The (20th-Fox)— Eddie Albert,
Jane Wyatt, Soupy Sales. Here is a real funny one
for the kids and, of course, they coaxed their parents
to take them so we did obout average. Played Fri.,
Sat. Weather: Good.— B. Widmork Bergiund, Trail
Theatre, New Town, N. D. Pop. 1,200.
UNITED ARTISTS
Alamo, The (UA)—Jo'hn Woyne, Richard Widmork,
Lourence Harvey. This picture is just what it claims.
We felt that every Americon should see this, but
the schools were apathetic and the public did not
respond to advertising. Of course, we played this
late. What's more, we'll play it again. Played Sun.,
Mon., Tues. Weather: Miserable and rainy.— P. B.
Friedman, Grand Theatre, Loncaster, Ky. Pop. 3,000.
One, Two, Three (UA)—James Cogney, Horst Buchholz.
Pomelo Tiffin. A crazy comedy in black and
white thot didn't appeal to anybody. A sorry turnout.—J.
Leonard Leise, Roxy Theatre, Randolph, Neb.
Pop. 1,029.
Pocketful of Miracles (UA)— Glenn Ford, Bette
Davis, Hope Lange. By some miracle this fine entertaining
film let us down. Certainly not the fault of
the picture. Played Sat., Sun., Mon. Weather: Nice.
Carl P. Anderko, Rainbow Theatre, Castro vi lie, Tex.
Pop. 1,500.
WARNER BROS.
Bimbo the Great (WB)—Clous Holm, Elmo Karlowo,
Henry Smith, Beoutiful color and a circus
story mode this a nice family picture. It did about
overage. Played Thurs., Fri., Sat. Weather: Good,
B. Widmork Bergiund, Trail Theatre, New Town,
N. D. Pop. 1,200.
Rio Brovo (WB)—John Wayne, Deon Martin, Ricky
Nelson. A very good western. More drama than
usual in westerns. This is a long feature (141 minutes)
but not too long. The folks enjoyed all of it and I
enjoyed a little better than overage boxoffice returns.
Played Fri., Sot. Weather: GohxJ.—^F. L. Murray,
Strand Theatre, Spiritwood, Sosk. Pop. 500.
Susan Slade (WB)—Troy Donahue, Connie Stevens,
Dorothy McGulre. Played quite lote, but it's a very
good picture. Everybody liked it. Good color and
story.—J. Leonord Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
MISCELLANEOUS
Gina (Pathe-America)— Si mono Signoret, Georges
Marchol. Another good action drama in color. This
failed to draw, but wos liked by those who saw it.
More exhibitors should get behind this company's
product. Stor value, story ond color. Ployed Sun.,
Mon., Tues, Weather: Good.— -Bill Roth, Palace Theatre,
Gallatin, Tenn. Pop. 7,857.
Fine Popcorn Pic
Used Howco's "Thunder in Corolina" on o midweek
change for a very good take in both boxoffice
and concessions. The color is excellent and
the stock car racing scenes generate a lot of excitement.
ROY KENDRICK
Star Theatre,
Minco, Okla.
FOREIGN
FEATURE
A Home for
Aiikino Pictures
Tanya
LANGUAGE
REVIEWS
97 Minutes
A Ratio:
^ 1.85-1
Rel.
Melodrama
This Gorky Film Studios production, sentimental
in scope,, propaganda in mild dosage,
is distinguished by the superb directorial
talents of one Lev Kulijanov, readily remembered
by discerning U.S. art theatre caidiences
for "The House I Live In"; he has
poignantly captured the sweep and majesty
of the vast Russian countryside and then
segued into the complex of romantic attachment,
Soviet-style. The heroine, of sorts, is
Tanya of the title (Liudmila Marchenko),
brought, by letter, from her relatively pleasant
Moscow abode, to the remote farm village
home of her widowed mother. From this point,
the Budimir Metainikov screenplay doesn't
fully disguise the fact that the viewer is casting
eyes on the Russian agricultural scene,
where all are for all and here's joy for all, provided
deviation is obliterated. The audiences
that found "The House I Live In" a motion
picure of conviction and compactness will
come away from this latest Kulijanov effort
with the firm knowledge of having seen more
evidence of a great talent at work. English
titles accompany (he Russian dialog.
Liudmila Marchenko, Valentin Zubkov, Vera
Kuznelsova, Nonna Mordyukova.
La Estrella Vacia
(The Empty Star)
Azteca Films 107 Minutes
A
Ratio:
Melodrama
1.85-1 ©
ReL
Mexican actress Maria Felix plods along a
rather pitiful path in life during the rugged
course of this Azteca Mexican import, its
conventional yarn (producer-director Emilio
Gomez Muriel was responsible for shooting
script) unrelievedly grim and best recommended
for the Spanish-speaking audiences
and perhaps those art theatre patrons who
seemingly dote on the mores and manners of
a given land regardless of credibility of
story line and development. Miss Felix is cast
as a gal bent on screen stardom only to find
that vanity rules the roost of those who would
sacrifice the basic components of a happy life.
The lite and loves of the determined actress
won't come as much of a surprise to the type
of audience for which this attraction has been
most obviously designed. The vignette concludes,
fittingly, perhaps, with the star's death
in a plane crash—a crash occurring while
she's en route to ostensibly another encounter
with fame and fortune in Europe. This is in
Eastman Color and English titles accompany.
Maria Felix. Ignacio Rolas Torso, Enrique
Rambal, Carlos Lopez Moctezuma.
SHORT SUBJECT
REVIEW
The American Way
Times Film (Live-Action Short) 8 Minutes
Good. Described by its producers, Marvin
Starkman and Laszlo Hornblower, as "an
antic look at life and some people," this is
a satire on France's "New Wave" films and
is dtterly mad, nonsensical and amusing because
of its sheer absurdity. The picture was
shot in New York City on locations ranging
from a Greenwich Village roof to a public
beach. The actors, all friends of the producers,
dash about in the manner of old
silent slapstick comedies. There is no dialog,
just weird sound effects. Good as a novelty in
the art theatres.
BOXOFFICE BookinGuide : : July 2, 1962
(jf
i|

Opinions on Current Productions
^EATURE REVIEWS
Symbol Q denotes color; © CinemoSeope; (g) VistoVision; ® Superscope; ® Panovision; Ig) Regolscope; ® Techniromo. For story synopsis on eoeh picture, see reverse sid*.
-onsii
inagf
Gigot F r.;l!- 'T
20th-Fox (220) 104 Minutes Hel. Sept. '62
Charlie Chaplin's lovable tramp character convulsed silentdays
audiences and won him worldwide fame and now it is
Jackie Gleason's portrayal of an engaging, slovenly mute in
Paris which will be acclaimed by press and public alike, and
put him in the running for next year's Academy Award. The
pudgy nightclub and TV star, who was nominated for his
performance in "The Hustler" in 1961, is the picture's sole selling
name but word-of-mouth is likely to snowball the picture
into a blockbuster—and deservedly so. A Seven Arts production
by Kenneth Hyman, this was filmed entirely in Paris
and superbly directed by Gene Kelly from cm original story
by Gleason, who also contributed the haunting yet sprightly
musical score. But it is Gleason's tender, always amusing,
often touching performance as the ill-paid, dim-witted janitor
who loves children and animals and enjoys attending
funerals that thoroughly dominates the action and will send
audiences away happy. Kelly has permitted Gleason to inject
numerous inventive comic touches, such as drying his
tears with leaves while hiding in a tree watching his own
funeral cortege, and the chase sequences with police and
townspeople in hot pursuit of Gigot are straight out of Mack
Sennett's top drawer.
Jackie Gleason, Kotherine Kath, Jean Lefebvre, Gabrielle
Dorziat, Albert Remy, Diane Gardner, Frank Villard.
The Noforious Landlady F "2i
''"''''
Columbia (701) 123 Minutes Rel. July '82
°^\ Once again the beautiful Kim Novak receives top billing
^j'ljj but it is her costars, the talented comedian Jack Lemmon and
the engaging Fred Astaire, who carry this Fred Kohlmar
comedy with mystery undertones to hilarious heights. Based
on a story by Margery Sharp about Americans living in London,
the picture is directed at a rapid pace by Richard Quine
and winds up with a riotous chase sequence along a steep
cliff that is a minor masterpiece of laughs-cornbined-withthrills.
Miss Novak, as a woman suspected of murdering her
husband, remains enigmatic during most ol the film, wears
striking clothes to interest the women fans and includes a
bath interlude to intrigue the men. Lemmon, as a young
diplomat who rents an apartment in her private home, is a
thorough delight with his boundless energy and amazing
"double-takes," while Astaire does well in a straight comedy
role minus song-and-dalnce and Estelle Winwood, as a wacky
invalid whose wheelchair careens along the cliff, keeps the
audience in stitches. Phiiippa Bevans, as another mystery
woman, and the British Lionel Jeffries, as a police inspector,
also have their innings in the strange doings, plotted by
Larry Gelbart and Blake Edwards. It's a sure-fire audiencepleaser
for summer bookings.
Kim Novak, Jack Lemmon, Fred Astaire, Lionel Jeffries,
Estelle Winwood, Henry Daniell, Phiiippa Bevans.
jns,
i
It Happened in Athens F ^'fi
co^edy-o^.a
20th-Fox (214) 92 Minutes Hel. June '62
The colorful backgrounds of the Olympic Games held in
turn-of-the-century Greece, with its magnificent ancient scenic
wonders, have been splendidly captured by the Cinema-
Scope-DeLuxe Color cameras as the outstanding feature of
this James S. Elliott production entirely filmed in that country.
Jayne Mansfield, the only marquee name, acts as voluptuoiuis
window-dressing, although her platinum hair and revealing
costumes (called suggestive by the Legion of Decency)
scarcely fit into the 1896 period. This is best suited to the
supporting spot, although Olympic champion Bob Mathias
and the track sequences can be exploited to attract sports
enthusiasts. The story by Laslo Vadnay is roughly based on
the biography of Spiridon Loues, a shepherd boy who became
a Greek athletic hero, and the role is engagingly
played by Trox Colton, a ruggedly handsome newcomer
who will make many feminine hearts flutter. Also introduced
is attractive Maria Xenia, who plays the native heroine in
pleasing fashion. Except for the actual Olympic sequences,
the film receives almost a tongue-in-cheek treatment from
director Andrew Morton, especially whenever Miss Mansfield
undulates into the scene using a breathless Marilyn
Monroe-style of delivery.
Jayne Mansfield, Trax Colton, Maria Xenia, Nico Minardos.
Bob Mathias, Lily Valenty, Ivan Triesault.
1^
''
Panic in Year Zero! F 23;°^
°l"''
American Intl (708) 95 Minutes Rel. July '62
Ray Milland takes on the dual chores of director and star of
this timely and suspenseful "It Could Happen Here" drama
and scores in both departments. With Milland, who recently
made a screen comeback in AIP's "The Premature Burial," to
attract mature moviegoers and Frankie Avalon, singing
favorite of the teenagers for youthful appeal, the picture can
top most dual bills and is strong enough to play many single
bills. Well produced on a modest budget by Lou Rusoff and
Arnold Houghland, the story by Jay Simms and John Morton
details the effect on an average family when Los Angeles is
\ demolished by a nuclear attack. After passing fleeing
DtiJ motorists on the run, Milland, his wife and two teenage
children hide out in on isolated fishing cabin where the chief
danger comes from violent, crazed juvenile delinquents.
Under Milland's direction, Avalon turns in his best screen
performance to date as a level-headed 19-year-old and he
sings nary a note. Jean Hagen is excellent, too, as Milland's
worried wife and Mary Mitchell does well enough as their
16-year-old daughter. Except for Joan Freeman, as a frightened
girl taken in by the famify, the other roles are comparatively
minor. The musical score by Les Baxter is effective.
This i.s a fine example of a well-made "idea" film.
Ray Milland, Jean Hagen, Frankie Avalon, Mary Mitchell,
Richard Bakalyan, Joan Freeman, Richard Garland.
mo.
£Y T
oma
''"°"
The Tartars
F ^^i J""'"'
MGM ( ) 83 Minutes Rel. June '62
Another lavishly filmed spectacle produced in Italy by Lux
Film, Roma, and typical of the many adventure epics exported
to the U.S. in the past few years, this will satisfy the
youngsters and action-minded males in the neighborhood
houses. Victor Mature, who appears infrequently of late, and
Orson Welles add better-than-average marquee value and
the director, Richard Thorpe, is cm MGM Hollywood regular.
The otherwise Italian cast has been English-dubbed, buit not
too well. Telling of the conflict between the Tartars and the
Vikings in the Middle Ages, the original (?) screenplay by
no less than five foreign writers, is somewhat confusing at
first (probably because of extensive cuts) but there are bloody
sea and land battles galore with thousands of extras taking
part, all this filmed in impressive Technicolor. However, the
human element in the film, despite Mature's gallant acting
efforts, rarely rises above that in the adventure comic books
devoured by the kiddies. Welles' Tartar chief moves about
ponderously doing most of his acting with his eyes, but Folco
LuUi, a burly Italian actor, makes an impression in his brief
scenes as Welles' brother. Liana Orfei and Bella Cortez look
less voluptuous than the usual Italian beauties and, as a re
suit, the romantic interludes fail to catch fire.
Victor Mature, Orson Welles, Folco Lulli, Liana Orfei,
Luciano Marin, Arnoldo Foa, Bella Cortez, Furio Meniconi.
for
- Eo'
The Immoral West A Ratio:
1.S5-1
Novelty
©
Pacifica-SR 61 Minutes Rel. June '62
A thin thread of a story winds its way through this picture
which apparently was made for the purpose of exhibiting undraped
feminine bodies. It's a film strictly for the specialty
theatres which cater to patrons who prefer sensationalism.
The old West is satirized as it never has been lampooned
before. It's a tongue-in-cheek account of what life was like
in a community which now is a ghost town and is narrated
by an old prospector who visually describes the sinful
goings-on. Almost nude women stand around the town
saloon, take baths in a watering trough on the main street
and rope any man who walks past a certain porch. But a
mysterious stranger comes to town, observes the sinful ways
and cleans up the place. Russ Meyer and Peter De Cenze,
who made "The Immoral Mr. Teas," produced this one. The
photography is good and background shots with the narration
are imaginative. But as to the cavorting of the gals, very
little is left to the imagination. There are several risque
situations aside from the near-nudity. Eastman Color helps
considerably. To sum if all up, it could be said that the pic-
_d lui ture is a series of Playboy cartoons brought to life. And parts
''
Q^of
it are very funny.
Sammy Gilbert, Teri Taylor, Frank Bolger and the
Topanga Gulch Players.
The reviews on these pages moy be filed for future reference in ony of the following ways: (1) in any standard three-ring
loose-leaf binder; (2) individually, by company. In any standard 3x5 cord index file; or (3) in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. The lotter, including a year's supply of booking and doily business record sheets,
may be obtained from Associated Publications, 825 Von Brunt Blvd., Kansas City 24, Mo., for $1.00, postage poid.
2644 BOXOFFICE BookinGuide July 2, 1962 2643

. Did
FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs
THE STORY:
"The Notorious Landlady" (Col)
Jack Lemmon, in London to work with the American embassy
there, rents a flat in the private home of Kim Novak,
an American who is suspected by Scotland Yard of murder- see.
ing her missing British husband. Despite the warnings of re^
Fred Aslaire, Lemmons diplomat boss, Lemmon is attracted
to Kim and he standi by her even after her husband reappears
and is actually murdered. A mysterious neighbor,
Philippe Bevans, helps Kim win an acquittal in court, but
low Philippa to a seacoast resort where the woman tries to
get rid of cm elderly witness to the murder by pushing her off
a cliff. But Lemmon chases the wheel-chaired invalid, Estelle
Winwood, along the cUffside, Kim fights off Philippa and
Scotland Yard arrives to save the day.
EXPLOrriPS:
The three-star combination, plus the intriguing title, will be
a natural to attract boih male and female moviegoers. A
large cardboard cutout key, complete with credits imprinted,
can be used as marquee hangers or given away by ballyhoo
girls. Remind patrons that Lemmon was the star of "The
Apartment," Tie up with the Fred Astaire Dance Studios.
CATCHLINES:
The Police Think She Murdered Her Husbandl Her Roomer
Thought It Was Just a Rumor . . . Does Kim Novak Knock
Jack Lemmon Dead—or Did She Knock Her Husband Dead?
She?—or Did She??

,
only
'
' Newsletter,
Capable
. , Sends
. - Money
RATlJS: 20; per word, minimum S2.00, cash with copy. Four consecuttve insertions for price
of three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
HELP WANTED
REPRESENTATIVE WANTED. li you can
sell advertising, we have the deal. Outdoor
advertising in conjunction with Theatre
Frame Service. Protected territory.
An opportunity to buiid for the future. For
details contaci: Romar-Vide Co., Chelek,
Wisconsin.
^
Manager, or young experienced assistant
manager. Honest and ethical, hardworking
.
of assuming responsibility
to progress with our company. Send
information and photo. Boxotfice 9494
Manager for drive-in theatre located'
western Massachusetts. Advertising experience
and promotional work helpful.
Good salary, steady work for right man.
Boxoftice 9498.
^
Opportunity tor two experienced, conscientious
managers. Paramount position
for right men. AU information and photo
fust letter. Confidential. Boxoffice, 9502.
POSITIONS WANTED
Old School showman-manager challenges
present day youth emphasis. Try
me. Boxoffice 9511.
Desire association where abilities can
be utilized. Executive experienced in theatre
administration, buying, booking, advertising,
exploitation, promotion, publicity,
ttc Proven record can be confirmed by
industry leaders. West Coast. Boxoffice
9506.
BUSINESS STIMULATORS
Bingo, more action! $4.50 M cards. Other
games available, on, off screen. Novelty
Games Co., 106 Rogers Ave., Brooklyn,
N Y
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S. Lafayette Place, Los Angeles
5, Calif.
Bingo Cards. Di© cut 1, 75-500 combinations
1, 100-200 combinations. Can be
used for KENO. $4.50 per M. Premium
Products. 339 West 44th St., New York
36, N, Y.
BUMPER STRIPS — Fluorescent, $12.95
100; Numbered, $14.95; "Promotions At
Work
$1 .00. Theatre Promotions,
Box 592, Huntsville, Ala.
Free Catalog, jewelry, novelties, giveaways
New England, 124B Empwre Street,
Providence, R, L
TRAMPOLINES. $75] includes bedi;
springs and pads. Ncftional Trampoline
Corp., 4001 Seven Mile Lane, Baltimore,
Maryland. RO 4-7009.
LOCATION FUMING—35MM
ACTION . . . CAMERA . . . ROLL 'EM.
INCO produces professionoi motion picture
parades, screen ads. news items.
NOW . Camera Unit ... to film
live "on the spot" in COLOR. Eliminate
stills . . . stock pictures. Makes selling
easy. Fast delivery. Guaranteed work.
Box 1595, Columbia, South Carolina.
SLIDES
SLIDES for coming attractions, announcements,
etc. WHITLEY, 2123 Stanley, Fort
Worth, Texas.
SERVICE MANUAL 6, MONTHLY
SERVICE SHEETS
DRIVE-IN AND CONVENnONAL THE-
ATRE: Do you wont better projection?
high quality sound reproduction? Trout's
Loose-Leaf Service Manual gives you
Easy-to-Understond Servicing Data how to
achieve the desired results. Dala on projectors,
arc lamps, screens, lenses; data
on sound equipment, soundheads, motors,
drives, power amplifiers, pre-ampliflers,
etc. News on new developments in servicing;
editorials; 35-70mm equipment. It you
want monthly service sheets only (including
all sheets published) One Year
$5; monthly sheets and Loose-Leat
Manual only $7_50 year. Indorsed by the
industry. Edited by the writer with over
20 years practical experience. Order
NOW—price may have to be raised later.
Cash, money order or check. No CODs.
WESLEY TROUT, Publisher. Box 575, Enid
Oklahoma
PLAYGROUND EQUIPMENT
Deibler TRACKLESS TRAINS . . Big
lob . Makers. 914 Clatlin, Manhcrltan,
Kansas.
BOXOFTICE :
: July 2, 1962
DON'T
GENERAL EQUIPMENT—NEW
BE A SHABBY SHOWMAN—Replace
those marquee letters now! Wealherproot
masonite black or red, tit all signs,
4"-40c; 8"-60c; 10"-75c; 12"-$1.00; 14'-$1.50;
16"-$1.7S; 17"-J2.00; 24"-$3.00 (10% discount
100 letters or over $60.00 list). SOS.,
502 W. 52nd, New York 19.
CINEMASCOPE NEVER HAD IT SO
GOOD—Replace with these Brandnew
Variable Superscope Anamorphics—V4 riginal
cost. Lamited quantity, pair $195.
S.O.S., 602 W. 52nd, New York 19.
GENERAL EQUIPMENT—USED
U. S. ARMY THEATRE SURPLUS—Projection
and sound, Irom SS95. DRIVE-IN OUT-
FirS complete from $3,495.00. S.O.S., 602
W 52nd, New York 19.
Closeouts — 2 Ballantyne Royal soundmaster
heads, A-1, $100 each^ pair 1-Kc.
.'Ashcralt Cyclex lamps and converter,
$295. Boxoilice, 9504.
Will Trade 35-ton Alton Air Conditioning
unit, one year old, for 15-ton unit and
$1,000. Trail Dnve-In Theatre, Crowley, La.
FORTUNATE PURCHASE! Genuine Simplex
rear shutter double bearing mechanisms,
CinemaScoped, reconditioned and
guaranteed, only $99.50— excellent tor regulai
or standby use. Star Cinema Supply,
621 West 55th Street, New York 19.
EQUIPMENT WANTED
NEED RCA, SIMPLEX SOUNDHEADS—
Century, Super Simplex mechanisms, De-
Vry, Simplex SP Portables, Hi-Intensity
Rectifiers. Boxoffice 9499.
Want to Buy—Spot lite, old type, hand
fed up to 45 ampere, carbon arc. Quote
price. Dakota Theatre, Yankton, S. Dakota.
Need 100 to 150 good theatre seats. Must
be in good condition. Send your information
to Valdez Theatre, Valdez, Alaska.
Wanted—Late model theatre chairs, any
condition. Write, Boxoffice, 9501.
Will buy 4-in, speakers, good condition.
Trail Drive-In Theatre, Crowley. La.
WANTED — USED EQUIPMENT. Pr,
Powers 6B Projectors complete with stands
and upper magazines. Will accept sound
heads and motors if available with this
equipment. Boxoffice 9507.
DRIVE-IN THEATRE EQUIPMENT
ARVIN ELECTRIC-IN-CAH HEATERS.
Brand new, 8 per ctn. Model T-90-1, 220
volt, 500 watts, 10 ft. cord. Price, $9.75
each. Ontario Equipment Co., Toledo 1,
Ohio.
THEATRE TICKETS
Prompt Service — Special printed roll
tickets. 100,000, $37.95; 10,000, $12.75; 2,-
000, $5.95. Each change in admission price,
including change in color, $4.25 extra.
Double numbering extra. F.O.B. Kansas
City, Mo. Cash with order. Kansas City
Ticket Co., Dept. 11, 109 W. 18th Street,
Kansas City 8, Mo.
THEATRES FOR SALE OR LEASE
For Sale or Lease. Modern, complete,
ready to operate 750-seal theatre in resort
city of 5,000. Air conditioned, CinemaScope
equipment in top condition. Owners interested
in other business. Glazer Bros.,
Box 996. Anderson, Ind.
Drive-In theatre for sale or lease, large
city central Alabama. Write to Boxoffice,
9505
THEATRE FULLY EQUIPPED IN LOUIS-
VILLE, KENTUCKY, FOR LEASE OR SALE:
Air-conditioned, about 1,000 modern seats,
excellent thoroughfare, formerly white now
fine colored neighborhood, fireproof,
beautiful front, local and surrounding
area about 75,000 colored population, will
be only colored neighborhood theatre in
city Low rental, long lease. Write or cdll
Bengold Properties, Inc., 2040 Eastern
Parkwny, GL 1-8429 or JU 3-8621.
FOR SALE OR LEASE: Ray Theatre, Tonkawa,
Oklahoma, good college town, good
equipment, operation seven days per
week. See, call or write: Glen D. Thompson,
Box 8728, Britton Station, Oklahoma
City 14, Oklahoma. Phone SKyline 2-2722
or Victor 3-1434.
THEATRES FOR SALE
West Coast theatias lor sale. Write tor
list. Theatre Exchange Company, 260
Kearney Street, San Francisco 8, California.
Family theatre West Texas. Steady,
prohtable business. $20,000 cash—balance
low interest, long terms. Only successful,
experienced theatreman wonlmg better opportunity
considered. Boxoffice 9493.
CLEflRlOG HOUSE
GROWING CAPE CANAVERAL AREA:
The gateway to the expanding missile
base. Offered at TitusviUe, the only intown
movie theatre and suburban drive-in
movie, comprising the entire exhibiting
business of the area. Also included are
prime offices and apartments in the theatre
building, offices under lease to doctors.
An excellent retirement business. For
details and terms contact C N. Hall, 728
Belvedere Road, West Palm Beach, Florida.
For Sale: Only theatre in town of 8,500
population. First run, bo competition, 600
seats. Excellent sound, CinemoScope. Boxoffice
9495.
Closed drive-in, should now reopen.
Land, buildings, equipment, $6,000 cash.
Northwest Florida. John Evans, 219 Drake
Avenue, SW, Huntsville, Ala.
Must sell one or both my Michigan
Dnve-In Theatres, investment $190,000, sell
for $120,000, $25,000 down or $15,000 plus
10%, of gross receipts. Balance easy terms.
C. H. Schuckert, Sunset Theatre, Lapeer,
Michigan. Two recent major operations
compel sale.
For Sale: Lease 400-seat indoor theatre,
5ood proposition for family opercrtion. 417
irpheum Bldg., San Diego, California.
220-seat theatre. 10 mi. south Waco,
Texas. Good brick building with adjoimng
building (rented barber shop). AU for
$5,750. Easy terms. Walter J. Pearce, 3224
Trice, Waco, Texas. PL 6-4943.
Sunny Southwest. 210-car capacity, can
expand. 6 acres, booming area over 300,-
000. CinemaScope, snack bar. (Average
807o) cill year operation. Reasonable,
owner ill. R. RoUoin, Trail Drive-In, 331
Belva Way, El PcCso, Texas.
400-Car Drive-In Theatre. Plenty room
for expansion, located in Vermont college
town. No competition, large summer camp,
tourist and family clientele. Nearest drivein
35 miles. Kloney maker for young
couple. Owners wish to retire. Write,
Boxoffice, 9503.
Way Down South. Long established first
run house in the magic lower Rio Grande
River Valley of Texas. Town of 7,500 in
growing metropolitan area, approaching
half million. Eight miles from romantic
Mexico, cm hour s drive from Gulf fishing
resorts. E-7's RCA dual sound; B & L
CinemaScope; economical gcft engine refrigerated
air. Recently completely renovated
from roof to carpeting; new cooling
tower and complete A/C engine overhaul
An ideal family operation, attractively
?riced by absentee owners. The Plaza
heatre, P. O. Box 457, Donna, Texas.
For Sale: Fully equipped air conditioned
850-seat theatre. Only 2nd run theatre in
Northeastern Michigan city of 55,000. Can
be used as first run art operation New
college opened in area. Smatl amount of
cash needed and easy liberal terms to
right buyer. Write or call Johnson Theatres,
Inc., Bay City, Michigan.
THEATRES WANTED
Wanted to buy or lease indoor theatre
in metropolitan areas, population at least
75.000. Contact William Berger, Metropolitan
Hotel. Cincinnati, Ohio.
Wont to lease theatres in Central Ohio.
Send full details. Grove Theatre Building,
Grove City, OhiV
WANTED: Theatre to lease with option
to buy. In town population 5.000 or over.
Texas or joining states. Over twenty
years experience in all phases. Boxoffice
9510
Want to lease theatre in Northern Cfflifomia.
Send full details and picture to
Boxoffice 9508.
Expanding small midwest chain desires
additional leased theatres, excellent leased
program for owners, upper midwest area
preferred but open to all areas—larger
operations desired, for full details contact
Boxoffice 9509.
THEATRE SEATING
Good used late model chairs available,
rebuilt chairs. Chcnrs rebuilt in your theatre
by our factory trained men, get our
low prices. Parts for all makes of chairs.
Sewed covers made to your size, also
leatherette 25"x25", 55c ea.; 27"x27". 65c
ea. Chicago Used Chair Mart, 829 South
State Street, Chicago. Phone WE 9-4519.
SEAT RENOVATING: Neat, fast, reasonable,
anywhere. Sewed combination seat
covers. Service Seating Co., 1525 West
Edsel Ford, Detroit 8, Michigan. Tyler
&-9481, Texas 4-2738.
Chairs rebuilt anywhere, 27 years expert
workmanship, sewed covers. Arthur
Judge, 2100 E. Newton Avenue, Milwaukee,
Wisconsin.
THEATRE CHAIRS: Bodilorm, International—Plywood.
Lone Star Seating, Box
1734, Dallas.
REFRESHMENT SUPPLIES
For Free Sample: Victor's Quick Mix Dry
Flavor concentrate to make one gallon
syrup write to: Victor Products, Box £004,
Richmond, Va.
INTERMISSION TAPES
WEEKLY TAPE SERVICE: Intermission
tapes that sparkle . . . guaranteed to
sell . . . customized . . . free sample.
Commercial Sound Service, P.O. Box 199,
Cheyenne, Wyoming.
BUSINESS OPPORTUNITIES
A now book, "Stock Market Facts and
information for the New Investor," can be
used as prizes and giveaway programs.
Sample copy $2.00 with details for quantity
orders, regional and state franchises.
Some cfvailable. Bowers United Enterprizes,
P. O. Box 589, Birmingham 1, Alabama.
POPCORN MACHINES
Ten Giant Star units, used. $100 each.
Manley Popper, twenty available. All other
makes. Replacement kettles, for all makes.
120 S. Hoisted, Chicago 6, Illinois.
Handy Subscription
Order
BOXOFHCE:
825 Van Brunt Blvd.,
Kansas City 24. Mo.
Form
Please enter my subscription to
BOXOFFICE. 52 issues per year
(13 of which contain The MODERN
THEATRE Section).
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THEATRE
STREET
TOWN
NAME
POSITION
STATE

EDWARD H. SEGUIN
ADVCRTISINO-PUBLICITY DIRECTOR
Balaban Sc
Katz Corporation
Executive OrricES
Chicago Theatre Building
CHICAGO 1,IL.I..
Telcpmonc
RANDOLPH 6-5300
May 2, 1962
Mr. Don Mersereau
Associate Publisher
BoxOffice
Rockefeller Center
1270 Sixth Avenue
New York 20, New York
Dear Don:
The inclusion of the special M.G.M. pressbook in the April
23 issue of BOXOFFICE caused a run on the marxy copies of the
magazine that reach our offices.
Bookers were dispatching copies to early-date houses in
Chicago and downstate. And our staffers as well as district
managers all wanted this advance campaign inforniation.
With a showman's acute need to move early in meeting the
challenge of our business today, he is eager for advance information,
particularly for the comprehensive ammunition detailed in this
type of pressbook insert.
All of us here certainly would encourage this type of pressbook
service from other companies.
Sincerely,
Edward Seguin
EStkg
^^Uil^^
Se^aice ^Uat Se^UAei!