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.-o:<br />
Rogers and Krellberg<br />
Form New Company<br />
NEW YORK- Diicid Rndent dLstribuUon would<br />
uulize a network of national and rrslonal<br />
promotion offices centerlns In New York<br />
and Hollywood and would Include worklnR<br />
pms representatives In 45 major metropolitan<br />
cities. All publicity and promotion<br />
will be under the direction of Blank-Rand<br />
Associates. Inc . New York, and lus Hollywood<br />
affiliate<br />
The new company has acquired American<br />
disUibuuon rlKhU to four Italian pictures,<br />
with EiiRlLsh dialoK. and currently l.s<br />
ncRotiating abroad for the riKht.s to n number<br />
of other features. The first to be released<br />
will be "Two NlKhUs WlUi Cleopatra,"<br />
starrlnK Sophia Lorcn and Alberto Sordl.<br />
the latter being seen in "Tlie Best of<br />
Enemies."<br />
The three other pictures for release by<br />
Ultra are "La Risala." starrinp Elsa MartinelU:<br />
"Fatal I>'.slre." costarrinK Anthony<br />
Quinn and May Brltt. and "A Day In<br />
Court." a black and white film starrlns<br />
Sophia Loren and Pepplno de Felippo.<br />
In announcing the formation of the new<br />
releasing organization. Roger.s .said he and<br />
Krellberg intended to provide exhibitors<br />
with the kind of saturation, exploitation<br />
and marketing support now available only<br />
In New York and Holl.vwood He .said "Two<br />
Nights With Cleopatra" would open with<br />
saturation booklnKs In December. foUowlnR<br />
Intensive grass roots campaigns.<br />
Rogers, who Is president of Ultra, has<br />
been active in all phases of the Industry for<br />
the last 38 years and recently headed<br />
Pathe- America, Krellberg is vice-president.<br />
He started in the bu.slness as a nickelodeon<br />
operator and has been active In distribution<br />
and also as a Broadway producrr<br />
High N.Y. Gross Reported<br />
On 'A Matter of WHO'<br />
MOM.Y\Vf>oi) K. Ml. th H.-rts. president<br />
of HerU-LioM International, announced<br />
that the company's latest release<br />
"A Matter of WHO" .starring Terry-<br />
,<br />
Thomas, has grossed 1160.000 in the first<br />
eight wc<br />
Lovejoy starred in NBC s TV .series. "Meel<br />
McGraw" and "Man Agninsl Crime." Love-<br />
Joy Is survived by his wife, actress Joan<br />
Banks, who played opposite him In "Thi-<br />
Best Man." and two children<br />
'Terrified' Stars on Tour<br />
HOLLYWOOD — Rod Ijiuren. Steve<br />
Dnxcl and Tracy Ol.son will divide Uie<br />
United Slflles for personal apix^arances In<br />
advance of Uiclr latest picture "Terrified."<br />
Bern-Feld Production for Crown-Intcniatlonal<br />
n-leasiv<br />
Lauren will make PA's in the east. Ml.v.<br />
Ol.son In Uie midwest and Drexel in the<br />
Pacific states: all two wwks l>efore the<br />
release of the picture in each territory<br />
Cantor to Aid Balk Foundation<br />
HOLLYWOOD -Eddie Cantor Is .seekitiK<br />
two hours of donated network time for<br />
a sUir-.sludded .simulcast to help raise $15.-<br />
000.000 In a .single day for I he projecled<br />
Halk Koiindallon 'Pie pmgrnm. tllli-d<br />
"Sonicthlng to Reineinlx-r" and conceived<br />
HJul deV(i(H>ed by Cantor wItJi the a.H.sistance<br />
of radio-TV exi-cullvi- Harry Mai/.li.sh.<br />
would consist primarily of rerun excerpts<br />
from outstandiiiK ixrformances in TV<br />
hi.'* too'<br />
6 BoxorricE October 8. 1962