Boxoffice-March.11.1963

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MARCH 11, 1963
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Chosen to head the United Theatre Owners of the Heart of America for the
next year (from left): Paul Ricketts, president; Douglas Lightner, first vicepresident;
Abbott Sher, secretary, and L. J. Kimbriel, treasurer. Glen
Dickinson jr. (not shown) is second vice-president. Announcement was
made at the UTO's Show-A-Rama VI convention held at Kansas City.
Clou ptMtOM poM ol Komoi rity;*
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13 00 per y*ar, Natiorvji
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NATIONAL EXECUTIVE EDITION
Ii

NOMINATED FOR M^
THAN ANY O
COLUMBIA PICTURES presents
The SAM SPIEGEL-DAVID LEAN production of
"One of the finest films of a generation; a classic in its own time"— M/as/7//75'/o/7 Da/7>Vi
"One of the four or five best films I have ever seen" — America Magazine / "Undcb!
the last ten years" — Michigan Catiiolic / "Will take its rightful place among th^fl

\e academy awards
lER PICTURE!
NOMINATIONS
INCLUDING:
BEST PICTURE
OF THE YEAR
BEST ACTOR / BEST SUPPORTING ACTOR
BEST DIRECTION / BEST SCREENPLAY
BEST EDITING / BEST MUSIC
BEST ART DIRECTION (COLOR)
BEST CINEMATOGRAPHY (COLOR)
BEST SOUND
fie of the all-time great films"— N.Y. Post / "Surpasses them all in greatness" — Boston Herald
if the great films of all time" — San Francisco Examiner / "The best picture I have seen in
of our time" — Louis Sobol / "The best filmmaking in recent yeais"— Chicago Sun-Times

BY THE PRESS AND
THE PUBLIC!
ONE OF THE
"A Superb Drama, penetratingly different
...IVIaltes Cinema history]"- life magazihe
YEAR'S TEN BESl
ANDANACADEM\
AWARD NOMINEE
''A Taut Thriller...vastly exciting!"
-TIME MAGAZINE
''A Bold, dramatic, daring and
fascinating film that everyone will
en\oyV'-B05ley Crowther, NEW YORK TIMES
'^Freud—Born into a respectable
world—tore away its mask of
sexual innocence. Never again
would the world pretend that
sex did not exist!"
-NEW YORK HERALD TRIBUNE
Now in its
M JOHNHUSTON'S
Freud
A UNtVERSAl PICTURE
12th record week New York;
10th week Los Angeles, and currently
''A masterpiece!"
-LOS ANGELES TIMES
playing to outstanding business in
Chicago, Boston, Philadelphia,
Washington, Detroit.

p^'v iji iifsj ifiji^
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chief and Publisher
CXJNALD M. MERSEREAU, Associote
Publisher & Generol Manager
JESSE SHLYEN ....Managing Editor
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AL 5TEEN Eastern Editor
L. THATCHER. .Equipment Editor
I .
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liditor; .Morris Sclilozraan. Business
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lliatcher. Editor Ite .Modern Theatre
Section. Teleplione CHestnut 1-7777.
Editorial Offices: 1270 Sl»lh Ave.. Rockefelkr
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Jlle MOUEliN TllEAt'HE Section Is included
In the first Issue of each month.
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Baltimore; Ceoige Browning, 119 E.
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lioston; Guy Livingston, 80 Boylston,
Boston, Mass.
Charlotte; Blanche Carr, 301 S. Church.
Cincinnati: Frances llanford, C.Nlversity
1-7180.
Cleveland: W. Waid Marsh, I'lain Dealer.
Columbus: Fred Oestreicher, 52V4 W.
North Broadway.
Ilaiias: Mable Gulnan. 5927 Winton.
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Way.
Des Moines: I'at Cooney. 2727 491h St.
Detroit: H. F. Itevo?;, 906 I

and
ZANUCK ANNOUNCES STUDIO REACTIVATION
20th-FOX SCHEDULES 24 FILMS
FOR PRODUCTION INTO 1964
Starting Dates Set for 14;
Expect $20 Million Cash
Advance for 'Cleopatra'
HOLLYWOOD—Darryl F. Zanuck. president
of 20th Contury-Pox. has announced
the corporation's
proRram for 1963 and
the first quarter of
19 6 4, including 14
pictures definitely
scheduled and ten
others in preparation.
These are in addition
to nine pictures completed
for release in
the spring, summer
and fall of 1963.
Zanuck, who returned
from London
Darryl F. Zanuck
March 4 after observing
the shooting of final scenes for
"Cleopatra," which will open in key cities
in June, said that all Hollj'wood productions
will be under the supen-ision of Richard
D. Zanuck and all foreign productions
will be under the supervision of Elmo
Williams.
CASH IN ADVANCE
SI 1.000,000
Zanuck estimated the final cost of "Cleopatra"
as $37,000,000 with a possible breakeven
figure of $62,000,000. Cash-in-advance
commitments totaling $11,000,000 already
had been received and it was expected this
might rise to more than $20,000,000 when
the picture opens at the Rivoli Theatre in
New York in June.
"Cleopatra" is being sold on 70-30 terms,
apart from the big advance deals being
made around the country.
The first new production, starting April
22, will be "Take Her, She's Mine," from
the Broadway stage hit which ran at the
Biltmore Theatre for more than a year,
which will star James Stewart and Sandra
Dee, directed by Heni-y Koster with screenplay
by Nunnally Johnson, in Technicolor.
Next wOl be "Something's Got to Give," to
start May 15 with Doris Day and James
Garner starred and Michael Gordon directing
in Technicolor.
Starting June 15 will be two pictures.
"The Last 24 Hours." based on the book
"The Last Days of Hitler." by H. Trevor-
Roper, to be filmed in Berlin and Munich,
and "Shock Treatment," a psychological
melodrama to be produced by Aaron
Rosenberg. For July 1. there will be "Morituri,"
also produced by Rosenberg, based
on the German book by Werner Joerg
Lueddecke, followed by "Fate Ls the Hunter,"
on July 15, from the book by Ernest
K. Gann, which sold over 3,500,000 copies.
Starting August 1, will be two pictures,
"The Agony and the Ecstasy," by Irving
Stone with a screenplay by Philip Dunne,
to be made in Technicolor, and "High Wind
in Jamaica," by Richard Hughes, which
Victory for Distributors
In
Rembusch Trust Suit
INDIANAPOLIS — Verdict for the defendants
was voted Satui-day by a jury
in the marathon antitrust action brought
against five Indianapolis first-run theatres
and seven film distributing companies by
Trueman T. Rembusch, secretary-treasurer
of Syndicate Theatres. Inc.. in federal court
here.
It was hailed as a victory for the motion
picture industry by spokesmen here. The
Rembusch suit attacked the basic system
of distribution, claiming that a conspiracy
on the part of the defendants unfairly restricted
showing of "big boxoffice" films in
small towns where his company operates.
In addition to demanding first-i"un films
at the same time as major cities, the suit
asked $2,700,000 in damages.
The jui-y ruled that no conspiracy exwill
be produced in England and the Caribbean.
Five features are scheduled to start in
September, headed by Rodgers and Hammerstein's
"Sound of Music," to be produced
and directed by William Wyler from
the Broadway stage success which has been
playing on Broadway for more than three
years and in London, where it opened in
1961, and "The Visit," by Preidrich Duerrenmatt,
from the Broadway stage hit
which starred Alfred Lunt and Lynn Fontanne,
which will star Ingrid Bergman and
Anthony Quinn, starting September 1 in
Yugoslavia. Also "Rapture in My Rags,"
by Phyllis Hastings, to be produced in Scotland,
and "Goodbye Charlie." by George
Axelrod. which was originally prepared for
Marilyn Monroe, will both start September
10. and "Montserrat." by Lillian Hellman.
based on the Broadway play, which will
start September 15. and "Watcher in the
Shadows." by Geoffrey Household, which
will start in England September 30.
OTHERS IN PREPARATION
The other projects in preparation for
1963 and 1964 Include: "Justine." by Lawrence
Durrell. with the book sales already
past the 1.500.000 mark: "Illicit." by Vera
Caspai-y: 'Voyage Out. Voyage Home," by
Irwin Shaw: "Tap for a Lonely Man," by
Robert Thomas, which is scheduled for
Broadway production: "Incense to Idols,"
by Sylvia Ashton-Warner, and "The Sand
Pebbles," by Richard McKenna, cun'ently
No. 3 on the best-seller list, which will be
produced and directed by Robert Wise.
Other titles are: "Big River, Big Man,"
isted. Damages were not awarded. But an
attorney for Rembusch said he would appeal
to the U.S. Supreme Court in an attempt
to "establish a new point of law."
The trial began last October 23 in
Judge William E. Steckler's federal court.
The judge, in commending the jury for its
"service and sacrifice," said the trial was
the longest civU case in the history of the
court and that the transcript ran to 12,400
pages.
Defendants included Greater Indian-
which operates the
apolis Amusement Co.,
Indiana, Circle, Loew's and Keith theatres:
Loew's, RKO Radio Pictures, Paramount
Film Distributing Corp., Universal, Colum-
Metro-Goldwyn-Mayer, Warner Bros,
bia,
and United Artists.
"The Greatest Raid of All," "The Wingate
Story" and "The Short Cut."
The completed pictures are "House of
the Damned " the reissue of "The
Robe," for March: "Nine Hours to Rama"
and "Marilyn." in April: "The Yellow
Canary" and "Police Nurse" in May: the
general release of "The Longest Day" and
"The Stripper" for June: "The Condemned
of Altona" and "The Leopard," both for
June release, and "Of Love and Desire,"
starring Merle Oberon and Curt Jurgens,
recently acquired by 20th-Fox, as well as
"Cleopatra."
Edward Hyman to Report
On New Product March 19
NEW YORK—Edward L. Hyman, vicepresident
of American Broadcasting-Paramount
Theatres, will meet with members of
the trade press Tuesday to give his report
on the forthcoming pictures he saw
during his month-long stay in Hollywood
and to disclose the results of his meetings
with studio heads. Morris Sher, his assistant,
accompamed Hyman to Hollywood.
Hyman's findings have been included in
his annual "Report From Hollywood," due
for release late in March to exhibitors who
endorsed his program of orderly release of
quality product throughout the year.
MCA Declares Dividend
NEW YORK—A dividend of 37 '2 cenU
per share was declared by MCA, Inc., on its
convertible preferred stock, payable April
1 to stockholders of record on March 21.
BOXOmCE March 11, 1963

1
SHOWMANSHIP GIVEN ACCENT
AT SHOW-A-RAMA VI CONCLAVE
Business-Building Plans
Accented; Attendance
Record Hits
L107
KANSAS CITY—The three -day Show-
A-Rama VI convention, largest in the sixyear
histoiT of the springtime exhibition
gatherings here, concluded Thursday (7)
with 1,107 registrations, representing industry
leaders from 37 states and from
four foreign lands—Canada, Prance, England
and Mexico.
Building from a purely regional attendance
at its first Sho\v-A-Rama convention
in 1958, when some 300 persons were registered,
Show-A-Rama VI rivaled the largest
of national exhibitor gatherings in both
attendance and interest.
THREE STARS HONORED
Sessions opened Tuesday with Eugene V.
Klein, president of National General Corp.
as keynote speaker, and concluded at the
Thursday luncheon at which United Theatre
Owners of the Heart of America,
sponsor of the convention and show, presented
Star of the Year Awards to Jack
Lemmon and Sandra Dee. Miss Dee, who
became ill earlier in the week in Hollywood,
was represented at the convention by
Barbara Eden, who interrupted her filming
schedule to fly here Wednesday. A third
award, for Most Promising Young Actor of
the Year, was given to Peter Fonda.
In addition, the first annual UTO Showmanship
Award, a golden statuette sponsored
by Lorraine Arc Carbons, was
awarded Thursday to exhibitor Paul
Ricketts of Ness City, Kas., for his extensive
travels and public relations work in
behalf of the UTO and the industry.
Show-A-Rama's tradeshow easily rivaled
national industry exhibits, not only in its
some 60 booths, replete with a great variety
of new and improved theatre equipment
and all kinds of good things to eat and
drink, but even more so in the enthusiastic
interest of theatremen who airived on the
exhibit floor bright and early and spent
much time visiting with the manufacturers'
and suppliers' representatives to learn how
the new equipment and products could help
them operate more profitably.
FOUR AWARDS TO SHOWMEN
Four Showmen of the Year awards were
presented at the Wednesday meetings,
carrying out the creative showmanship
theme of all Show-A-Rama conventions.
Golden statuettes went to:
W. Watson Davis, director of advertisingpublicity
for Malco Theatres, Memphis,
Tenn., for exploitation of science-fiction
and horror pictures. Davis, displaying the
showmanship for w^hich he was cited, appeared
in Frankenstein costume.
Russ Berry, city manager of Fox Theatres,
Cheyenne, Wyo., for successful selling
of art pictures in his western "cowtown."
Al Donohue, partner in Falls Outdoor
(Continued on page 10
New Ticket-Selling
By Richard Orear;
KANSAS CITY — A new ticket-selling
plan, designed specifically for midwestern
audiences and expected
to increase
theatre grosses by a
minimum of ten per
cent, was unveiled at
the Show-A-Rama
convention here
Tuesday (5) by Rich-
^•^7^ ^ ard H. Orear, presi-
\^""
^fe dent of Commonwealth
Theatres.
^^H^ ^^m The to be
^^^^P^ J^K
^^^^^^ "^^^^
sponsored by the
Richard Orear United Theatre Owners
of the Heart of
America which also stages the annual
Show-A-Rama conventions, calls for creation
of eight to ten separate campaigns
during the next 12 months, each geared to
attract midwestern audiences—served by
the Minneapolis, Des Moines, Omaha,
Kansas City, Oklahoma City, Dallas and
Denver territories.
Purpose of the plan is to time advertising
more closely to midwestern playdates,
and perhaps, Orear said, to influence
some of the thinking about national
advertising and release patterns.
"Wouldn't it be wonderful," he asked, "if
Just part of the money spent for national
advertising, which most of the time takes
Resolution Cites Ben
Shiyen for
Leadership
Kansas City—A special resolution
honoring BOXOFFICE publisher Ben
Shiyen was adopted by the United
Theatre Owners of the Heart of
America at its Show-A-Rama VI convention
here this week. The resolution
read:
Resolved: That we recognize Mr.
Ben Shiyen, publisher of BOXOFFICE
Magazine, for his outstanding leadership
and forward vision in our industry.
His editorial policy has served as a
most important "time for action" reminder
to all branches of the motion
picture industry. We, of United Theatre
Owners of the Heart of America
cannot begin to express our deep appreciation
for his fine support of our
organization through the years. His
help and suggestions have been of untold
value to our organization. We restate
that the entire industry owes a
debt of gratitude and appreciation to
Ben Shiyen and the other leaders of
the trade press."
Program Proposed
UTO to Sponsor
place from 30 to 90 days before you and I
play the pictures, was set aside for midwest
advertising, which would be used simultaneously
with your playdates?"
UTO, Orear said, will create the complete
advertising packages on each picture. The
kits will contain at least six newspaper
mats designed for small-town use; radio
transcripts on tape or discs, generally made
with live dialog from the sound track; gimmicks
for helping to sell the picture and,
on some pictures, perhaps a 40x60 poster,
particularly on films where a title change
is recommended.
Five midwestern publicity men will be
enlisted to work with specific campaigns
for specific companies, obtaining advance
advertising material including ad proofs
and ideas for selling the pictures. The publicity
men will meet regularly, Orear said,
to discuss the various companies' campaigns
and select the pictures that appear to need
help.
Orear pointed out that in the midwestern
exchange territories there are over
2,000 operating theatres, adding that UTO
believes it is not unrealistic to expect 40
per cent of these theatres to enroll in the
program.
Orear said that the need for such a campaign
for the midwest was evidenced by the
fact that much of the motion pictui-e entertainment
today is "here and gone before
the majority of our patrons know
about it.
"The great majority of advertising campaigns
reaching us today," he said, "via the
press books, trade journals and other ad-
\ertising services are designed for a particular
type of audience. This audience, in
general, can be described as that audience
in the large, eastern cities which does not
always respond to campaigns designed for
midwesterners."
The prospective theatre patron in the
midwest, Orear said, "is seldom motivated
to attend a movie by the same words, the
same gimmick or the same star which appeals
to those patrons on the east and west
coasts."
He pointed out that much of production
financing comes from banks and film stars,
with the result that stars, producers, banks,
lawyers and others dictate to the advertising
department. "The result," he said, "Is often
complete chaos and an advertising budget
for a campaign prejudiced by a hoped-for
gross from a selected market.
"The advertising allowance made in the
budget for many national magazines Is
completely wasted as far as we are concerned,"
Orear continued, "because the ads
have come and gone before 80 per cent of
the theatres in the midwest play the pic-
I Continued on page 10)
BOXOFFICE :: March 11, 1963

J
i^

"
—
"Many fine films." he said, "after careful
distribution plans, have not scored at the
boxoffice simply because of weak or antiquated
promotional efforts.
"If we are to reap maximum profitability
from our theatres and perpetuate the renaissance
that our industry is experiencing,"
he said, "we must consider new avenues of
enterprises. None of these opportunities is
greater than pay television.
"I say that it's time for our industry to
get off gilt-edged chairs and take advantage
of what's likely to be our last opportunity
to make the exhibition business the
driving force in the entertainment industry.
It is my sincere conviction that pay
television offers the motion picture industry
the greatest opportunity it has had
in its history to establish itself as a leader
in the world of entertainment."
'PAY TV NOW REALITY'
To resounding applause, Klein reiterated
his statement of the preceding week, "Pay
television is now a reality. It's up to us
now—to put it where it belongs and can
achieve its greatest impact—in the theatre."
Network,
The new National Teletheatre
he predicted, "will become a major factor
in commercial communications." Klein
pointed out that the NTN would be programmed
on a 365-day-per-year basis,
with profit-pulling events scheduled morning,
afternoon and evening. As an example,
he said, in the normally dead time
of morning, the theatres would be open
to introduce a manufacturer's new line of
products or an industry's tradeshow.
Initially, Klein said. National General
plans to install the Talaria projector in
selected theatres of its own circuit. "Concurrently,"
he added, "we will franchise
the system and we visualize an extensive
network of theatres from coast to coast
participating in NTN's broadcasts." Small
town theatre operators were told that the
process also could prove of value to them.
The company eventually envisions, he said,
"a beefing-up" of present product shortages
and the drabness and routineness of
many of the screen offerings.
"We're being given a shot at leading the
way in one of the biggest opportunities in
the history of entertainment. It's time now
to quit the idle talk, wondering and bellyaching
and move.
INNOVATIONS OPPOSED
Klein acknowledged that innovations
have always been accompanied by screams
of protest, pointing to the introduction of
sound, and of color, which he said, "had
to fight its way onto our screens through
a prism of pettiness."
"Fresh ideas," he continued, "must be
given wings. Too long have we hoped
'everything bad would go away.' The closed
circuit technique harnesses up untold opportunities
which can be quickly translated
into boxoffice action. The world of entertainment
and education and sports awaits
the turn of a simple knob. A whole new
concept of presentation and programming
is within our immediate grasp.
"Those who falter, those who question,
those who wait will drift on to oblivion,
playing the same, tired repeats and reissues,
hungering for more product of the
sameness of yesteryear. Those who are
alive and alert will be quickly responsive
to the National Teletheatre Network and
what it can mean to them. It is a huge
piece of our future—yours and mine."
BOXOmCE March 11, 1963

Showmanship Given Accent
At Show-A-Rama Conclave
(Continued from page 7)
Theatres, which operates three drive-ins at
Great Falls, Mont., for his outstanding
record of "citizenship in the theatre." He
is serving as secretary of the Montana
legislature, and helped author a "Ma and
Pa" right to work bill permitting theatre
and other business owners to perform any
job they wish in the operation of their
businesses.
Harold Cheathanr, publicity director for
Interstate Theatres, Dallas, Tex., for advancement
of friendly relations with newspapers
throughout the circuit.
Vfa fa
W. Watson Davis Russ Berry
Al Donohue
Harold Cheatham
Three of the Showmen of the Year appeared
on the Small Tovm Business Clinic
Thursday morning with Paul Ricketts to
answer questions from other exhibitors
about their various activities. Donohue,
who had to return to Montana, was replaced
on the Small Town panel by Dr.
Bruce K. Young, Standard Theatres, Pine
Bluff. Ark.
Speaking at the Wednesday Sell-A-Rama
sessions. Samuel D. Berns, producer, Hollywood,
said his "Hollywood Spotlight News"
reels would start in mid-April or soon after,
promoting upcoming product. Emphasizing
that no one segment of the industry
"can carry the ball" alone, Berns declared,
"It's up to you exhibitors to show this reel
at least once a month regardless of
whether you may be boosting competitors."
Nathan E. Jacobs, publisher of Movie
Guide, monthly magazine for distribution
by theatres featuring information about
Hollywood and new attractions, reported
that its circulation has reached 500.000,
more than that of national magazines in
some cities. He pledged Movie Guide cooperation
in behalf of the territorial promotional
program announced by Richard
Orear by mnning a series of color ads at
no extra cost for color. Jacobs sponsored
a free "Trip to Acapulco" giveaway at the
convention, which was won by David
Learned, assistant at Commonwealth Theatres'
81 Drive-In in Wichita, Kas.
Defense Plan Against TV
Is
OuHined by Barling
KANSAS CITY—An organization of
American exhibitors, such as the Film
Industry Defense Organization in
Great Britain, was proposed by Emanuel
Barling of Herts-Lion International,
Hollywood, to "deflate" the
showing of theatrical films on television,
in his appearance before the
Show-A-Rama VI convention here
Wednesday

7-8
Pokes Trenchant Fun
At Show-A-Rama Meet
KANSAS CITY — A side-splitting
resume of points made by major speakers
during the three-day Show-A-
Rama agenda was boomed out in
serio-comic fashion by wind-up speaker
Bob Bale of Phoenix, Ai-iz. Bale,
who does publicity for Pox West Coast
Theatres, along with other clients,
poked some trenchant fun at many
phases of the industry, including the
Talaria concept as outlined by EXjgene
Klein, the convention keynoter. His
methods, however, served to fix a number
of points in the listeners' minds
and — stripped to its essentials — his
message was:
Identify your real competition. Not
TV. not other amusements. It's the
theatreman who does the businessgetting
things you're not doing. That's
youi- competition. Bale said. He added
that showbusiness is carried along on
a youth of spirit and a youth of attitude,
and if you don't have it, regardless
of your calendar age, you're in the
wrong business.
His final point was that you don't
attain success in motion picture exhibition
by doing "anything" right,
but by doing "everything" right.
Bale's delivery, as effective as his
message, earned him a standing ovation
and an invitation back next year
proffered on the spot by Fred Souttar.
Universal to Distribute 'Traitors'
HOLLYWOOD — Distribution rights
the Hei-man Cohen production, "The
Traitors," have been acquired by Universal
for the U.S. and Canada.
to
MGM Lists 24 Releases
March Through August
NEW YORK—Twenty-four of the 36 pictures
which MGM will release before the
end of 1963 were announced last week by
Morris Lefko, vice-president and general
sales manager. At the recent stockholders
meeting, president Robert H. O'Brien said
MGM had a record number of completed
films to place in release this year.
Not included in the list of releases are
four specials which, Lefko said, would assure
major contributions to MGM's profit
output for years to come. They are MGM-
Cinerama's "How the West Was Won,"
"Mutiny on the Bounty," "The Wonderful
World of the Brothers Grimm" and "Ben-
Hm-."
The March releases are "The Courtship
of Eddie's Father," "Follow the Boys" and
"Seven Seas to Calais." Following a special
prerelease engagement of "The Four Days
of Naples" in New York, the Italian film,
which has been nominated for an Academy
Award, will open in selected theatres
throughout the country.
The releases for April are "Come Fly
With Me," "It Happened at the World's
Fair" and "Rififi in Tokyo."
In May, there will be "In the Cool of
the Day," "Drums of Africa," "Flipper,"
"Dime With a Halo" and "Son of Spartacus."
The June lineup will consist of "The
Main Attraction," "The Golden Arrow"
and "Cattle King."
July will have "Captain Sindbad," "A
Ticklish Affair" formerly "Moon Walk"),
"Two Are Guilty," "The Day and the
Hour" and "Tarzan Faces Three Challenges."
Releases for August will be "Tamahine,"
"The Young and the Brave," "The Seven
Survey Shows That Motion Pictures
Are Teenagers Favorite by 2 to 1
NEW YORK—According to a survey by
the Youth Research Institute of New York,
motion pictures are the favorite form of
amusement of teenagers. Lester Rand,
president of the organization, said that
films were twice as popular as either television,
radio or records. The Youth Research
Institute conducts surveys exclusively
among the nation's young set.
Rand noted that three out of five teenagers
attended theatres at least once a
month. Slightly more than one-fourth attend
once a week and one out of seven attends
several times a week. He said it was
not unusual to find some youngsters who
were patrons every day or every other day.
Some attend more than one theatre on a
Saturday, Sunday or holiday.
"Their main problem is finding enough
different programs." Rand said.
The association's analysis of trends
within the youth world showed that there
appeared to be three major reasons supporting
this persistent patronage : The dating
splurge, preference of films over television
and social status, the cinema being
a subject of conversation and glamor. The
survey showed that three out of four youngsters
preferred watching pictures in theatres
rather than on television. They are
annoyed by frequent commercials and they
cannot identify with the "ancient" stars
of the late shows who seldom appear in
cuiTent publications and columns. Rand
said the youngsters liked to get out of the
house, many of them stating that they
got lost in what was happening on the
screen when in a dark theatre.
Rand said the feeling among boys and
girls was that the new crop of films was
much superior technically and had a better
all-round quality. They complain that
TV films are worn and shoddy, with many
key scenes removed to fit time schedules.
"Movies also are a leading subject of
teenage conversation," Rand noted. "They
consider it a matter of prestige to have
seen the latest hits being shown."
Gladiators" and "Tico and the Shark."
A number of major attractions have been
promised for the fall and holiday season
by Lefko. One will be "International Hotel,"
formerly titled "Very Important Persons,"
with Elizabeth Taylor and Richard
Burton. Also are "The Wheeler Dealers."
"Sunday in New York," "Twilight of Honor,"
"The Haunting," "Of Human Bondage,"
"Murder on the Gallop" and "A
Global Affair."
Lefko Holds First Sales
Meeting in New Post
CHICAGO—Morris Lefko, vice-president
and general sales manager of Metro-
Goldwyn-Mayer, held his first sales meeting
since taking that post Thursday and
Friday ' 1 at the Blackstone Hotel.
Among those attending the sessions were
Leonard Hirsch and Ii-ving Helfont, home
office assistants; Jay Eisenberg, attorney
in the sales department; Joel Bezahler, in
charge of bidding; Saal Gottlieb, eastern
division manager; Lou Marks, central;
William A. Madden, midwest; Herbert
Bennin, southern; Fred G. Hull, southwestern,
and William J. Devaney, west
coast. Sessions were conducted by Lefko
and Herman Ripps and Lou Formato, assistant
general sales managers.
Columbia's 6-Month Net
Reported at $817,000
NEW YORK—For the six months ended
last December 30, Columbia Pictures had
net earnings of $817,000, or 46 cents per
share. Gross earnings amounted to $1,767,-
000. These figures compared with gross
earnings of $1,890,000 and net earnings of
$1,637,000, or 98 cents per share, for the
corresponding period of the previous year.
The company reported that cuiTent earnings
were reduced by a provision for full
federal taxes, while the previous year's six
months benefited from a tax loss carried
forward.
A. Schneider, president, said that on the
basis of roadshow engagements thus fai-,
"Lawrence of Arabia," winner of ten Academy
Awards nominations, could emerge as
one of the boxoffice champions of all time.
"Barabbas" and "Diamond Head" were doing
unusually good business both here and
abroad, he said, and the impact of revenues
from these productions would not be reflected
until the final portion of this fiscal
year.
COMPO Issues Bulletin
On Awards Promotion
New York—Council of Motion Picture
Organizations has issued the first of a
series of bulletins to exhibitors, designed
to obtain exhibitor support for the Academy
Award telecast on April 8.
The bulletin ui'ges participation of all
theatremen in the promotion and asks that
it be advised of any unusual promotion
ideas so that they may be passed on to
other exhibitors.
BOXOFFICE March 11. 1963
II

16 New Universal Pictures
In First 9 Months of '63
Henry H. "Hi" Martin, Universal Pictures vice-president and general sales
manager, opens the formal session of the company's first national sales convention
in many years at the Hotel Waldorf-Astoria in New York. Left to right
are Herman Kass, executive in charge of national exploitation; Philip Gerard,
eastern advertising and publicity directors; David A. Lipton, vice-president in
charge of advertising and publicity; Martin; F. J. A. McCarthy, assistant general
sales manager, and James J. Jordan, circuit sales manager.
NEW YORK—Sixteen new pictures, two
rereleases and the continuing release of
"Spartacus" comprise Universal's program
for the first nine months of this year,
participants in the company's national
sales convention were told here last week
by H. H. "Hi" Martin, vice-president and
general sales manager. Branch managers,
regional sales managers, representatives of
Empire-Universal and home office executives
attended the sessions at the Waldorf-
Astoria Hotel.
The first two days of the five-day event
were devoted to the screening of product,
the balance was taken up with business
sessions.
Already in release since the first of the
year are "Freud," "40 Pounds of Trouble"
and "Mystery Submarine," along with the
reissue of "Lover Come Back" and "Come
September."
The March release will be "To Kill a
AIP Signs Boris Karloff
For 4 Films in 2 Years
HOLLYWOOD—Boris Karloff has been
signed by American International Pictures
to star in four films over the next two
years throughout 1965, according to AIP
toppers James H. Nicholson and Samuel
Z. Arkoff. Peter Lorre recently signed a
similar contract calling for eight pictures
over the next four years through 1967.
Karloffs contract bars the veteran terror
star from doing any outside motion pictures
dealing with horror, science-fiction,
macabre comedy or Edgar Allan Poe subjects.
The restriction also applies to television.
The next film for Karloff will be
"Comedy of Terror," in which he will costar
with Vincent Price and Lorre. They
recently costarred for the first time in
"The Raven."
Mockingbird," to be followed in April by
"The Birds" and "The Ugly American." In
May, there will be "Paranoiac" and "Showdown,"
For June, there will be "Lancelot
and Guinevere" and the newest in the
"Tammy" series, "Tammy and the Doctor."
Set for July are "A Gathering of Eagles"
and "King Kong vs. Godzilla." "The Thrill
of It All" and "The Ti-aitors" will be the
August program. "King of the Vampire,"
the 16th picture on the list, will follow.
Martin said Universal had four additional
productions either completed or
nearing completion for the last three
months of the year. They are "For Love or
Money," "Dark Pui'pose," "Charade" and
"Man's Favorite Sport."
In his opening remarks to the convention,
Milton R. Rackmil, president, said Universal
had the most impressive star-studded
program of major motion picture attractions
in its history.
TOA Issues 4-Page Tabloid
To Promote Oscar Show
NEW YORK—A four-page tabloid has
been prepared by Theatre Owners of
America to promote the Academy Awards
telecast on April 8. It is being made available
to all exhibitors and may be purchased
at cost, or $4.25 per thousand. The minimum
order is 2,000 copies. There is space
for imprinting, or TOA will do the imprinting
f jr $10 per order in any quantity.
The tabloid lists all the nominees for
Oscars, along with star photos and picture
scenes. It also promotes TOA's institutional
slogan, "Tonight's the Night
to Go Out to a Movie."
Joseph Alterman, TOA administrative
director, said he expected the major use
of the tabloid would come from theatres
playing that had won nominations.
NATIONAL AND LOCAL
Biggest Ad Campaigns
In 'U' History: Lipton
NEW YORK—Universal will place the
most concentrated advertising and promotional
support in its history both nationally
and locally in front of and in back of the
16 important new film productions announced
for release during the first nine
months of 1963 and those for the remainder
of the year, was the keynote of the
remarks of David A. Lipton, vice-president
in charge of advertising and publicity, before
the company's week-long national
sales convention at the Hotel Waldorf-
Astoria in New York yesterday.
Lipton predicted that as a group, the 16
pictures, before they complete the initial
phases of their domestic playoffs, will have
received, not only the greatest advertising
budget, but the greatest selling effort ever
put forth by Universal to presell its pictures
nationally and on the local level.
The campaigns on the individual pictures
will be designed to achieve the greatest possible
preselling impact for the great star
names and the boxoffice values in these
pictures so that the greatest audience
potential can be realized, Lipton stressed.
He pointed out that national magazine advertising
campaigns are to be used where
pictures lend themselves to this type of
preselling, as in the case of Alfred Hitchcock's
"The Birds," which is receiving the
most extensive magazine advertising campaign
in the company's history.
Universal's policy of heavy national preselling
followed by intensive local point-ofsale
promotion, will be used wherever pictures
lend themselves to this type of treatment,
Lipton stated. He forecast a greater
concentration on television as one of the
direct selling mediums for Universal releases
along with the other local-level
media.
"Selling on the local theatre level in today's
market has to be more aggressively
pursued than ever before, in view of the
kind of money which can be realized
through the extended runs of pictures,"
Lipton declared.
He continued, "The launching of an individual
engagement is only the beginning
of a success story on a picture. The
ultimate result depends upon the extended
run and the week-to-week success and it
is this phase of the selling of motion pictures
which contributes so importantly to
the unprecedented boxoffice results which
our industry is witnessing on individual
pictures. There is no ceiling to the potential
success when the mass moviegoing audience
is responsive to the entertainment
values of a particular attraction. It is in
this area that advertising and publicity
make its greatest contribution to guarantee
the ultimate results," he declared.
'Love Makers' Release Set
NEW YORK—Joseph E. Levme's "The
Love Makers," Italian film directed by
Mauro Bolognini with Claudia Cardinale
and Jean-Paul Belmondo starred, will go
into national release late in March. The
picture played its first American date in
1962 as "La Viaccla."
12 BOXOmCE March 11, 1963

Top Golden Globe
Won by 'Lawrence'
HOLLYWOOD—The Hollywood motion
picture press representatives of worldwide
newspapers covering a daily readership of
600 million people chose "Lawrence of
Arabia" as their top trophy winner at the
Hollywood Foreign Press Ass'n Golden
Globe awards program at the Ambassador
Hotel Tuesday night *5). "The Music Man"
and "That Touch of Mink" won the kudos
for best musical and best comedy, respectively,
with "To Kill a Mockingbird"
getting a special award as the best motion
picture promoting human understanding.
Doris Day, top feminine star in Boxoffice's
All-American Favorites poll, and
Rock Hudson, were named world film favorites.
"Sundays and Cybele"
was honored with
the Samuel Goldwyn International Award
for foreign pictures and "Divorce—Italian
Style" won a Golden Globe. A silver globe
went to "Best of Enemies."
Among the future stars honored were
Patty Duke, Keir Dullea, Sue Lyon, Omar
Sharif, Terence Stamp, and Rita Tushingham.
Geraldine Page was honored as best actress,
drama, and Rosalind Russell for best
actress, comedy or musical: Angela Lansbury
was voted best supporting actress.
Producers Guild Cites
'Lcrwrence' Top Film
HOLLYWOOD—In addition to the Milestone
Award presented to Irving Berlin, the
Screen Producers Guild Sunday night (3)
made the following citations: "Lawrence of
Arabia," produced by Sam Spiegel, for Columbia
release, best-produced motion picture:
The Defenders, produced by Robert
Markell, best-produced TV series. The
Jesse L. Lasky Intercollegiate Competition
was won by Northwestern University's
"Kali Nihta Socrates" (Good Night, Socrates)
. Stuart Hagemann, one of the producers
who also directed as well as collaborated
on the photography, script and
sound, accepted the award.
In attendance was a record crowd, including
four past recipients of the award:
Samuel Goldwyn, Jack L. Warner, Dan-yl
P. Zanuck and Adolph Zukor.
A highlight of the 11th annual awards
ceremony was the reunion of composer
Berlin with Fred Astaire and Ginger Rogers.
Arthur Freed was the chairman of the
event, assisted by Frank P. Rosenberg,
George Glass, Howard W. Koch, Aubrey
Schenck, David Weisbart, Stuart Reynolds
and Judd Bernard.
Sam Spiegel, David Lean
Honored in Washington
WASHINGTON, D.C. — Producer Sam
Spiegel and director David Lean in Washington
for the opening of their production
"Lawrence of Arabia," received a glowing
tribute for their achievement from Senators
Henry Jackson iWash.i and Clair
Engel (Calif.) at a private luncheon in
their honor on Capitol Hill. Also honored
at the special affair held in the offices of
Senate Majority Leader Mike Mansfield
(Mont.) were A. Schneider, president of
Columbia Pictures, distributor of the film,
and Leo Jaffe, executive vice-president.
French Exhibitors Sue
Over Film TV Showings
Paris—The National Federation of
French Cinemas this week filed a 100-
million franc ($50 million) damage suit
against the government-operated television
channel for showing feature
motion pictures.
The suit asks that the television
channel be compelled to exhibit only
films made especially for TV, and it
charged that French theatres could
not compete when a motion picture is
shown free on television.
MPAA Coordinating Group
To Support TOA Slogan
NEW YORK—The publicity coordinating
group of the MPAA advertising and publicity
directors committee, under the chairmanship
of Paul Kamey, met in the MPAA
board room March 1 to discuss plans to
support the Theatre Owners of America
suggested slogan: "Tonight's the night
to go out to a movie!" as well as a campaign
to back up the sale of Academy
Award promotion kits to exhibitors and
to develop continuous support in the press
and radio-TV for the April 8 Academy
Awards telecast.
Among the suggestions presented by the
committee to promote the new slogan
were: a 4x8 snipe to be used on all existing
industry advertising space, on doors,
on car bumpers and wherever exhibitors
can effectively spot them in their community,
and a promotion kit to be prepared
jointly by MPAA and TOA that would
contain, in addition to news stories and
exhibitor tieins, a series of cartoons for
newspaper reproductions built around the
slogan.
The committee emphasized that, if the
slogan to be promoted is to succeed, it
must be supported by all exhibitor groups,
including National Allied.
Mike Simons Is Dead;
MGM Exhibitor Contact
McCOMB, MISS.—Mike Simons, 61, for
many years MGM's director of exhibitor
relations, died of a
heart attack March 2
at his home here.
Simons was known
to hundreds of theatre
managers
Mike Simons
tion, having for a
long time conducted
MGM's Showmanship
Seminars. He was
with Ted Solomon
Theatres in the New
Orleans area at the
time of his death.
He Joined MGM at Indianapolis in 1928
and was transferred to Milwaukee and
Memphis. He formerly was editor of The
Distributor. MGM house organ, and was
throughout the na-
vice-president of Sindlinger & Co. In 1958
he was with Filmack Trailers as advertising
and publicity manager.
Simons is survived by his wife. Mrs.
Eleanor Simons, and by his daughter, Nancy,
of Westchester. N.Y. Funeral services were
at the family home in Paris, 111.
Benjamin Heads U.S.
Committee for U.N.
NEW YORK—Robert S. Benjamin, chairman
of the board of United Artists, has
agreed to serve for a third successive year
as national chairman of the United States
Committee for the United Nations.
President Kennedy expressed his gi'cat
satisfaction with Benjamin's decision to
continue in the post, stating: "The United
States Committee, under your leadership,
has done an unsurpassed job of keeping
public opinion informed and responsible."
In addition to his chairmanship of the
U. S. Committee for the UN, Benjamin is
also director of the National Board of the
American Ass'n for the United Nations
and a member of the executive committee
of the Citizens' Committee for International
Development. He is a senior member
of the New York law firm of Phillips,
Nizer, Benjamin, Krim and Ballon.
President .John F. Kennedy congratulates
Robert S. Benjamin, chairman
of the board of United Artists,
upon his appointment to the post of
national chairman of the United States
Committee for the United Nations for
the third consecutive year.
Wyler Quits 20th-Fox Board
To Do 'Sound of Music'
HOLL'YWOOD—William Wyler has been
signed by 20th-Fox to produce and direct
the filmization of Rodgers and Hammerstein's
legitimate musical hit, "Sound of
Music."
Simultaneously with the acceptance of
the assignment. Wyler resigned his 20th-
Fox board post with the studio because he
feels that when a director enters the employ
of a company other than as an officer,
resignation is customaiT.
The picture is being scripted by Ernest
Lehman, with an October 1 starting date
pencilled in. Most filming will be done at
the studio, with some exteriors in Austria.
Legion A-1 Rating to 'West'
HOLLYWOOD — "How the West Was
Won
" has been awarded an A-1 classification
by the Catholic Legion of Decency.
With the organization's highest rating, the
MGM-Cinerama production received a special
commendation reading. "This film is
recommended to the patronage of the entire
family as superior entertainment."
BOXOmCE March U, 1963 13

BETWEEN THE LINES
MGM's Product Boost
J-HE LISTING of 22 pictures for release by
MGM through Augrust. and the possibility,
and even assurance, of a total of 36
by the end of the year, is somewhat reminiscent
of the so-called "good old days."
A 36-picture program was normal for most
companies and some went as high as 52.
But. in recent years, the numerical programs
have been severely cut. Perhaps
MGM can lead the way and other companies
will fall in line so that the product
shortage days will have passed into history.
Robert O'Brien. MGM president, indicated
at the stockholders meeting that the company
would be "cost conscious" in production
matters in the future. This reporter
asked an MGM executive, if that meant
that the company would turn out only
moderate budgeted pictures this year. The
answer was "not at all." but that waste in
production costs will be eliminated.
Notes From MGM Meeting
The sidestepping on the part of the
Metro-Goldwyn-Mayer board of directors
in re-electing Joseph R. Vogel as chairman
of the board, following the annual stockholders
meeting, came as a surprise. Some
dissident shareholders (mainly women) demanded
that Vogel be removed from the
payroll and not re-elected to the board.
They took a standing vote. The assumption
was that the objectors did not represent
sufficient votes to make a dent in the
board's decision, but. apparently, the directors
went along with the sentiment.
Vogel's contract will expire in August and.
it is understood he will stay on full salaiT
until that time.
MGM's scope in television as producers
also was an eye-opener. The five-and-ahalf
hours of programs weekly which the
company will supply next season, and in
succeeding seasons, will return $20,000,000
a year in revenue. Robert O'Brien. MGM
president, told the stockholders that MGM
now was the second most important television
producer.
A stockholder wanted to know what Marlon
Brando's deal was with "Mutiny on the
Bounty." O'Brien said that Brando's contract
called for $500,000 and ten per cent
of the gross after the pictm-e had grossed
$5,000,000.
O'Brien conceded that "Mutiny on the
Bounty" would show a loss in its first time
around, because of production problems
which had run the production cost up to
$19,000,000. He said, however, that the picture
had great rerelease value and that a
profit could be realized when it will be reissued
over the years.
Although O'Brien would not commit himself
as to how many pictures would be produced
abroad and in Hollywood, he did say
that three productions which had been
-By AL STEEN
blueprinted for shooting overseas had been
reverted to Hollywood filming.
Films on TV
•[•HEATRE OWNERS of America has
moved to step up its campaign against
the sale of recent pictures to television.
As an example of the seriousness of the
situation, herewith is an account and almost
exact quotes of two families whom
we encountered in the elevator of our
apartment building last Saturday afternoon.
Said the husband of one of the couples:
"How about going to the RKO 58th St.
Theatre tonight after dinner?"
Replied the wife of the other couple:
"With all those good pictures on television
tonight? I should say not."
Checking TV Guide later, we saw that
the television film fare scheduled for that
night was not particularly strong. But
multiply that conversation by a few million
other families and draw your own
conclusions as to the necessity for a stepped-up
campaign.
•
Hedda Hopper Honored
J^T Russell Downing's party for Hedda Hopper
in the Music Hall studio Tuesday
'5) night, one of the guests was Richard
Nixon. He told the other guests that,
on his speaking tour while campaigning
for the Presidential election. Miss Hopper
was a member of the party on a transcontinental
train trip.
Nixon said that when the train stopped
in one Iowa town, he spoke to the people
at the station in regard to farm problems,
but he noticed that he was not getting the
usual attention. He suddenly was aware
that Hedda Hopper was standing along
side of him. He said that the townspeople
were more fascinated by Miss Hopper's hat
than in his message.
Miss Hopper received a scroll from
Downing, citing her service to the industry.
She told the party that, in all her years
in Hollywood, this was the first citation
she had received from the motion picture
business.
Exchange of Information
^HERE is plenty of communication between
exhibition and distribution, but very
little between exhibition and production.
That was the complaint of Milton London,
executive director of Allied States Ass'n,
when he was in New York recently. London
said he felt that producers should
know more about the problems of the exhibitors
and vice-versa.
London said he planned to do something
about the situation, not only as an Allied
project but as a service to exhibition in
general. He told us that he was going to
the studios shortly to confer with the producers
and give them an earful of exhibition's
needs and requirements.
George Peppard Presented
Dallas WOMPI Award
DALLAS—Actor George Peppard was
honored by the Dallas Women of the Motion
Picture Industry February 25, when
he was presented the organization's first
annual "most distinguished young motion
picture star" award. Peppard. who was
in Dallas on behalf of the second U.S. premiere
engagement of "How the West Was
Won." accepted the award at a press reception
given by MGM and Cinerama at
the Dallas Variety Club.
Presentation of a plaque was made by
Miss Thelma Jo Bailey, president of the
WOMPIs. Rosemary White, who is chairman
of the International WOMPI convention
to be held in Dallas in September,
also invited him to be a guest at the conclave.
Hostesses at the presentation for Peppard
were Premierettes Sue Banningfield,
Virginia Elliott, Fannie Mae Herring,
Florence Lowry, Marie Powers and Rosemary
White.
Actor George Peppard expresses his
thanks to Thelma Jo Bailey, president
of the DaUas WOMPIs, for the honor
of receiving the organization's first
annual star award.
Embassy Launches First
Sales, Collection Drive
NEW YORK — Embassy Pictures
launched its first sales and collections drive
last week in honor of its president, Joseph
E. Levine. The 13-week drive will run
through May 31. It is Embassy's first drive.
In addition to product previously announced,
three important pictures, to be
announced shortly, will be available during
the drive period, Carl Peppercorn, vicepresident
and general sales manager, said.
Mark Damon in 'Fear'
HOLLYWOOD—Mark Damon, who won
the Foreign Press Ass'n's 1961 award as
"the international star of tomorrow." has
been set to star in "Fear." a Galatea production
based on three classic short stories,
two by Tolstoy and one by Chekhov. The
film, which will be broken into three episodes,
will costar Boris Karloff and be directed
by Mario Bava for American International
release.
14 BOXOmCE March 11. 1963

Clearance
Over Television
Seen As Cure for Losses
DETROIT—The release of motion
pictures to television is a "growing
cancer" which is not the exclusive concern
of exhibitors, according to Milton
London, executive director of Allied
States Ass'n.
In an editorial in AUied's March Report,
London said:
"There is only one possible solution
which at this late date can still save
the industry from impending self-destruction:
Everyone in production, distribution
and exhibition must unite in
insisting—as a matter of self-preservation—that
all film contracts on new
releases contain a clause granting theatrical
exhibition a definite clearance
over free television release."
London said that on November 16
last, Marshall Fine, then Allied president,
had written each of the film
company presidents a letter which included
the following: "Would you be
willing to discuss the insertion of a
clause in the exhibitors license agreement
granting a specific period of
clearance over television?"
The replies were evasive, London
noted.
NBC Acquires 60 Films
From MGM and Fox
NEW YORK—The National
Broadcasting
Co. has completed a long-term, multimillion
dollar agreement with Metro-
Goldwyn-Mayer and 20th Century-Pox for
the television premieres of 60 major films
on television during the 1963-64 season,
according to Walter D. Scott, executive
vice-president of NBC-TV.
Most of the feature films in the deal
are 1955-1960 releases, the majority in
color. The programs will be on the network's
Saturday Night at the Movies and
Monday Night at the Movies. Thirty of
the films are from 20th-Fox and 30 from
MGM.
The selections from MGM will be made
from such pictures as "Adam's Rib," "Annie
Get Your Gun," "The Brothers Karamozov,"
"Bad Day at Black Rock," "Battleground,"
"Tunnel of Love," "Executive
Suite," "The Asphalt Jungle," "Father of
the Bride," "Kiss Me Kate," "The Wreck
of Mary Deare," "Singing in the Rain,"
"The Naked Spur," "Lust for Life," "The
Light Touch," "Man on Fire," "The Mating
Game" and "Never Let Me Go."
The 20th-Fox selections will be among
the following: "Daddy Longlegs," "The
Rains of Ranchipur," "Seven Year Itch,"
"The Diary of Anne Frank," "Wild River,"
"Rally Round the Flag, Boys." "The Tall
Men," "We're Not Married," "A Man
Called Peter," "House of Bamboo." "Love
Is a Many-Splendored Thing," "The Left
Hand of God" and "David and Bathsheba."
Loren in Oscar Show
LOS ANGELES—Sophia Loren, winner
of last year's Oscar in the best performance
by an actress category, will fly to the
U.S. to appear as a presenter on the 35th
annual awards show. She will present the
Oscar to the winner of the best perfoi-mance
by an actor.
World Premiere for 'Love Is
In Las Vegas Is
By AL STEEN
LAS VEGAS — When the chartered
American Airlines plane taxied to a halt
at the aiiTJort here Friday 1 1 ) afternoon,
the 100-odd news folks, men and women,
came down the ramp and were escorted
to buses which would take them to the
Dunes Hotel. That's a normal procedure on
world premiere junkets, but something
new was added when it was noted that the
bus drivers were dressed in white ties and
tails and wore top hats. Then, before
pulling out of the aii-port, a scantily dressed
lass passed up and down the aisle with
trays of caviar, while a red-jacketed chap
handed out glasses of champagne.
"You don't get this on Madison Ave.
buses," a New York scribe remarked.
FUN JUNKET DELIVERED
But that will give a general idea of the
atmosphere that sun'ounded the guests of
United Artists and the Dunes Hotel when
they arrived here for the world debut of
Martin Poll's "Love Is a Ball." A fun
junket was promised and it was delivered.
The newspeople returned to their respective
homes in New York, Chicago and
other parts of the country with tender
memories of the trip, tender aiTns from the
slot machines and calloused palms from
the dotted cubes at the dice tables.
This desert city Is accustomed to having
celebrities from all parts of the world in its
midst, but the way the citizenry trailed
the stars of "Love Is a Ball" and all the
trimmings of the premiere at the Huntridge
Theatre would give the impression
that it had never seen a personality before.
The red carpet that was laid out for the
three-day affair was worn to a frazzle by
Sunday afternoon.
On hand for the premiere were the picture's
stars: Hope Lange, Glenn Ford,
Telly Savalas and Ricardo Montalban,
along with the producer, Martin Poll. The
curtain went up at 11 p.m. on Friday (1)
and ended two hours and three minutes
later. Press and players then trouped
back to the Dunes Hotel for a party that
was recorded for television by Steve Allen.
Poll provided two bottles of champagne for
the hundreds of guests; that's right, two
bottles, but they were said to be two of the
largest bottles in the world, each holding
more than 50 gallons. The last of the
bubbles were consumed as the sun came up
over the distant peaks. Guests included
stars playing at local night clubs. Among
them were Danny Thomas, Robert Goulet,
Dan Dailey, Betty Grable, Louis Prima and
Helen Traubel.
SERENADE ABOARD PLANE
Festivities, which officially began when
an orchestra serenaded the east-to-west
plane in Chicago in the aisle, continued
through Saturday. The stars were interviewed
by the press at the side of one of
the hotel's three pools, while a string quartet
provided background music. A special
performance of "Viva Les Girls" was presented
Saturday night. Although United
Atmospheric
a Ball'
Artists picked up the tab for all meals, it
was expensive for those who could not pass
the 100 slot machines in the Casino without
pulling a handle or two.
The Las Vegas preview and party were
consolidated by the joint forces of the
United Artists staff working in conjunction
with the firm of Kaufman-Schwartz of Los
Angeles, Solters, O'Rourke and Sabinson of
New York and the Judd Bernard Organization,
which represents the Dunes Hotel.
The smooth-ninmng junket was handled
by the UA staff under the direction of
Fred Goldberg, vice-president, and consisted
of Meyer Hutner, Gabe Sumner,
Herb Pickman, Al Fisher and John Leo, all
of the homeoffice; Bill Sholl and Morey
Siegal of the Hollywood office; Murray
Lafayette, San Francisco, and Addy Addison,
Dallas, with Lee Fisher, public relations
director of the Dunes Hotel, giving a
strong assist.
Teleglobe Develops
New Wire Pay TV
New York—Development of a new wired
pay TV system has been completed, according
to Solomon Sagall, president of
Teleglobe Pay TV Systems, Inc.
Sagall said that the new over-the-wire
system used the same principles of centralization
and billing as were incorporated in
Teleglobe's over-the-air system, which will
start operating in Denver in May. The
over-the-air system was authorized by the
Federal Communications System for a test
on Denver's KTVR by Teleglobe's franchise
holder there, Macfadden-Teleglobe-Denver
Corp.
Ira Kamen, executive vice-president of
Teleglobe, said the new wired medium provided
for video and or audio security and
represented a radical departure from all
other proposed systems and, he added, it
costs far less to install and operate. He
said the wired system had been designed
to meet the individual requirements of theatre
owners, community antenna operators,
and apartment houses. Kamen said the Teleglobe
technical organization would be
ready to custom tailor installations of wired
living room theatres in urban, suburban or
rural areas.
According to a Teleglobe brochure, the
over-the-air and wire systems were designed
with these aims:
1. Least capital investment per subscriber.
2. Lowest cost of actual operation.
3. Avoiding complicated coin boxes and
tapes which require maintenance.
4. Not subjecting the subscriber to interference
with his privacy by coin collectors
or tape inspectors.
Sagall in his letter to exhibitors said
that fighting pay TV. at its best, may delay
it. but quoting Samuel Goldwyn on the
matter of pay television. "No one has yet
discovered a method of stopping progress."
BOXOFnCE :; March 11. 1963 15

^Mfcw^d ^e^iont
By SYD CASSYD
yiTTTH THE MARCH negative tax out of
the way and the Oscar race In full
swing a few studios have increased their
activity to a new high. Twenty pictures
have been started this year against 19 last
yeai-. Universal Studios' lot has over 3.000
working, one of the highest employment
figures in the company's history. Television
plays an important part in this figure
since the series includes two one-and-a
half-hour shows, five one-hour shows, and
six half-hour.
Universal has three top-budget pictures
in production, and six others in various
stages of post-production with three being
readied for early starts. This is an eightyear
high for Universal. Allied Artists has
two films before the cameras, one in the
scoring stage and a fourth being readied
for an early start.
American International will place three
productions in operation during the next
two months. United Artists has a total of
15 productions in the cutting rooms and
readied for release. Three features are in
production at Columbia with one planned
for a March start. Five shows are before
the camera at MGM with shooting planned
for two more this month. Paramount's
schedule is lively with four in front of the
cameras and two starting after tax-negative
day. Warner Bros, has two big ones
planned for early this month, with one
presently in production.
Independents are active with Concept
Productions starting late in March, and
Company of Artists, Pandora and Joseph F.
Robertson Productions each starting one.
Sam Bronston and Famous Players each
have one in production.
ALLIED ARTISTS
"Gunfight at Comanche Creek" (formerly
titled "The Great Gunfighters"). Frank
McDonald directs for producer Ben
Schwalb. In Cinemascope and Technicolor.
Audie Murphy stars as a private detective,
who worms his way into a big band of outlaws
terrorizing the Southwest and succeeds
in smashing the ring.
AMERICAN INTERNATIONAL
"X—The Man With the X-Ray Eyes,"
to be made in color. Diana Van der Vlis and
Don Rickles are costars. An exciting suspenseful
film about the tale of a doctor
who experiments on himself in order to
increase his range of vision, but things happen
to him when the experiment gets out
of hand.
COLUMBIA
"Under the Yum Yum Tree," a Brisson-
Swift production, produced by Frederick
Brisson and directed by David Swift.
Filmed in color and starring Jack Lemmon,
Carol Lynley and Dean Jones, preliminary
preparations are complete with
shooting scheduled for location shooting
middle of the month.
"The Scarlet Blade," a swashbuckling
historical drama set in 17th century England
when Cromwell ruled the nation and
Roundheads fought the Cavaliers. Concerns
a detachment of Cromwell's troops sent to
wipe out a pocket of royalist resistance.
In color and widescreen, "Blade" will star
Lionel Jeffries, Oliver Reed, Jack Hedley
and June Thornburn. A Hammer Films
production produced by Anthony Nelson
Keys and directed by John Gilling.
METRO-GOLDWYN-MAYER
"Of Human Bondage." A third time production
of the famous Somerset Maugham
novel, standing Laurence Harvey and Kim
Novak, will be produced by James Woolf
and directed by Henry Hathaway as a
Seven Arts Productions film. (Note: Warner
Bros, produced another version of this
same story in 1946).
"Who's Minding the Store?" finds Prank
Tashlin directing another Jerry Lewis
treat for the Lewis fans. Jerry is a clerk
in a big department store where the merchandise
gets a big play. Paul Jones will
produce in color, with production geared
for March 11.
"Love With the Proper Stranger," produced
by Alan J. Pakula and directed by
Robert Mulligan, the team responsible for
the present Oscar nominee. "To Kill a
Mockingbird." A story of a lower Eastside
New York family of big brothers who
are always protecting their sister, played
by Natalie Wood. She falls in love with a
stranger and the brothers take over. Location
shooting in New York for the next
two weeks.
UNITED ARTISTS
"The Norman Vincent Peale Story." Frank
Ross, who produced and directed "The
Robe," assigned Dennis Sanders to this
story, which features a period in the life
of Dr. Norman Vincent Peale. New York's
minister, who has become world-famous
through his books, television lectures and
pulpit. Don Murray stars with shooting
scheduled
i
for March 12. Sanders is the
young director who won an Oscar in 1954
for a film he and his brother produced
while at UCLA, titled "A Time Out of War.")
"From Russia With Love," Eon Productions.
Producers Harry Saltzman and Albert
R. Broccoli will start shooting in
London on March 25, with Sean Connery
and Pedro Armendariz in the cast. Ian
Fleming, who worked on "Dr. No," is writing
the story of the Russian intelligence
system trying to get rid of a famous
British secret agent.
WARNER BROS.
"Youngblood Hawke." Delmer Daves,
producer-director, is taking the company
to Pikeville. Ky.. for two days to launch
this production based on a Herman Wouk
best-selling novel. Warren Beatty, the
new prince of Boxoffice "Stars of the
Future" is in the leading role. After picking
up the Kentucky footage the company
will shift to New York, where Suzanne
Pleshette joins the unit.
UNIVERSAL
"Monsieur Cognac." The new Tony Curtis
comedy starrer is currently in preparation
and is due to roll in late March. Harold
Hecht will produce and Michael Anderson
will direct this Rcynard-Hecht Production.
This hilarious plot of a trained dog, who
likes to drink cognac, develops real comedy
as an American orchestra leader meets
him in a bar. Situation becomes involved
as the other part of the team, a French
actress, gets her dog back from the American
who has taken it to his home.
CONCEPT PRODUCTIONS
"Ten in Texas," a true stoi-y of the "XTT
ranch in Brackettville, Texas, in the 1880s,
bought by a British and Chicago combine
which has all the problems of tenderfoot
ownership in the West of this early period.
Don DeFore, who plans to produce
"Filly of Seoul" as a picture based on his
20-year-old daughter Penny's book, left
with his wife and daughter for Seoul,
Korea, to do research and make photographic
tests for the background. Filming
will be done during DeFore's summer layoff
from the "Hazel" television series . . .
Television's popular "Dr. Kildare." Richard
Chamberlain, has been cast by MGM for a
starring role in "Twilight of Honor," one
of the studio's most important pictures for
1963. In this film. Chamberlain plays a
young lawyer, and the picture will be the
second to be produced by the team of
William Perlberg and George Seaton for
the studio. The shooting schedule is set
Ralph Nelson has been set by
for April . . .
Martin Jurow and Blake Edwards to direct
"Soldier in the Rain," starring Jackie
Gleason and Steve McQueen for AA release.
Producer-director Nelson is currently
completing his independent production
"Lilies of the Field," which stars Sidney
Poitier. The latter film is for UA . . .
Clifford Odets, producer Hillard Elkins,
Sammy Davis jr., lyricist Lee Adams and
composer Charles Strouse are currently
conferring on the first di-aft of Odets' musical
version of "Golden Boy," based on his
1937 drama.
ON A PERSONAL NOTE:
One of the most neglected areas in the
motion picture business may well receive
some attention during the next year. This
is the area of documentary and short subjects,
which brings out annually for the
Oscars a crop of fine foreign films but
finds the American entries quite mediocre.
Yet. during each year in this country there
is an amazing amount of fine films produced.
If a way is found to channel this material
into 35mm form rather than the
original 16mm size, most exhibitors would
be surprised at the fine entertainment material
available.
Since I am a member of the Short Subjects
Branch of the Academy and also
have had the advantage of judging much
documentary material for the educational,
industrial and governmental producers for
the past 25 years. I have suggested to members
of our Branch that we can schedule
screenings of this lively film, each month
at the Academy Theatre. From the Young
Turks who turn out shorts and documentaries
now, we will have some of our fine
producers with imagination and know-how
to replace some of our wornout producers
who forgot how to make pictures under the
million-dollar mark.
16 BOXOFTICE :: March 11, 1963

—
!
LETTERS (Letters
Problems, Opportunifies Timeless
Your hard-hitting, fighting editorial, reprinted
from the August 1931 issue of
BoxoFFicE, impressed me greatly because of
its current timeliness.
In the same vein, we uncovered the
February 20, 1930, issue of this company's
house organ (edited by Frank Whitbecki
which carried a major Page One story, authored
by Harold Franklin, forecasting
that closed-circuit TV was on the way
and to prepare for it!
Is it not a curious and even incredible
observation that the problems and opportunities
of this industry seem to be timeless?
ROBERT W. SELIG
Vice-President of Operations,
National General Corp.,
Beverly Hills, Calif.
Happy Pictures for Happy Boxoffices
In regard to the February 25 Boxoffice,
editorial, "Wake Up, Show Business!" Very
interesting, indeed, especially at this time. It
really is time to wake up. The exhibitors
have their hands tied and have had them
tied for some time. They have to play what
is available and what's been available hasn't
been doing the job. I say the public is being
deceived. Pictures are being misrepresented,
sorry titles, misleading advertising,
etc.
Newspapers and magazines have plenty
of reading to keep people depressed all the
time. Let's make movies to try to keep
people in a good frame of mind. I would
like to give one big reason for slvunping
boxoffices. To me entertainment is a kind
of sport, a diversion away from home, an
amusement, a business designed to make
people feel good amidst all the depressing
world affairs, etc.
Let's make good these slogans: "Get more
out of life, go out to a movie," "Take the
family out to dinner and a good movie
afterwards." People are looking for excitement,
comedy and laughter—something
to keep them in happy moods.
The whole business in a nut-shell is:
Don't have them for one good picture and
drive them away with six others. Keep
them coming all the time for all the pictures.
Those bucks will come at a steady
pace.
I had the privilege of seeing two pictures
while I was on the Row in Dallas last week,
Warner's "Spencer's Mountain" and UA's
"Love Is a Ball." These are fine pictures
and the kind we need to keep boxoffice
grosses steady. "Spencer's Mountain" is a
wholesome family picture, practically designed
for the public. It will be one of the
biggest grossers of the year. Then I saw
"The Stripper" from Pox. Good picture
but a very deceiving title. "Gypsy" did a
good gi'oss, however people went away disappointed.
Why? The advertising misrepresented
the picture. This Is what is hurting
the boxoffice today.
Give the people what they want: a good
western, a good comedy, a good love story, a
must be signed. Names withheld on request]
good wholesome picture. Let's get them in
happy and let them leave happy!
Manager,
Texas Theatre,
Bay City, Tex.
L. G. YOXTHEIMER
Deterrent to New Manpower
I am writing in regard to the new films
on television which are threatening all of
us.
In the letters I have read in your magazine,
I have seen nothing on the effect this
will have on young people who are interested
in the industry. Other industries ti-y
to interest young people in their business
so that there will be young and aggressive
managers when the other guy wants a rest.
But not the film industry. No sir, the
shortsighted distributors sell their product
to the competitors and discourage any
young person from getting into the theatre
business; and why wouldn't we be?
The men and women who have been in
the theatre business for years and years
are discouraged. I say we, because I ami a
young man of 20, and trying to manage the
theatres my father left me. But I cannot
devote all of my efforts to show business
because of the film distributor who sells
his new product to television. I have to be
out during the day working to make ends
meet, and learning a new trade so that, if
the theatre business does fold, I will have
someplace to turn.
My father welded the love for theatre
business in me, and, when he died, he left
me this business and an amount of money.
This money I have reinvested in the theatre,
but for what? So that the fast buck
guy can come along and cut the industry's
throat?
I'm discouraged, and I am sure any other
young person who wants into the industry
is too. Too many lives have been poured
into the film industry, and there are many
young people who are willing to do the
same. So, for Heaven's sake. Mi'. Distributor,
please stop killing the motion picture
industry
S. F. (BUD) MEADE
The Meade Theatres,
Kingman, Kas.
More Problems Than Films on TV
There have been, and there will be many
more letters to your trade paper in regard
to the selling of motion pictures to
TV, so I feel like I might as well enter the
list.
I am also a small-town exhibitor struggling
to make a living. But I can also see
the hand writing on the wall. It would be
fine to have a clause in every contract that
the picture contracted for would not be
sold to TV for at least a length of time
that would allow the exhibitor to redate
them for a return engagement. But, as
many have stated, who cares about the
small-town exhibitor? Should the smalltown
theatres do this, I wonder how many
pictures they would get to play during the
year? My guess is that they could not contract
enough pictures to run for even a
couple of months. Again, who cares about
the small-town exhibitor?
Having been in this business for over 50
years, I have seen many ups and downs. I
have made considerable money in show
business and, sorry to say, I have lost considerable
money. But the biggest struggle
I have ever had, I am now experiencing.
It is not only being caused by TV, but by
the distributors, producers and chain outfits.
A big picture is released and milked
dry in the cities, no matter how far or
near, and the small town cannot touch
them. After they have been milked, a salesman
comes along and still insists you pay
a percentage that is out of reason, more
than likely as much as they would have
asked if they were permitted to sell it at
the time it was first released. Everyone
knows you cannot afford it. But try to get
it
otherwise.
Have any of you small-town exhibitors
tried to get help from your theatre owners
associations? I have, and all I ever received
was a letter stating what they were going
to do. But never to this date did they get
around to it. There are even some of the
"big shots" that will advertise in your own
small-town weekly paper to pull them
away from your theatre.
We have a pretty nice theatre in our
town. Granted, not as luxurious as the big
city houses, but I'll guarantee the projection
is as good and in most cases better
than in the city houses, plus a patrolled
theatre with less distui'bance than your big
situations.
We must appreciate and thank those
stars who refuse to appear on TV. There
are many, but space will not allow naming
all of them that would not have a dime
today had it not been for the theatre. My
biggest howl is: Producers, distributors and
big-shot theatre owners asking you to advertise
the Academy Award night to have
the people stay home and watch TV, while
we fight them all year long. Not me !
Might
add that we have played a repeat on some
pictures that were shown on TV and did
as well as we have on many new releases.
It takes a lot of hard work and showmanship
to keep alive!
O. W. SCHMIT
Vista Theatre,
Rio Vista, Calif.
Heston to Do Narration
For Documentary Short
HOLLYWOOD — Chai'lton
Heston will
narrate the half-hour documentary,
"Peking-in-Madrid," being produced by
Globe Video Films for Samuel Bronston.
Photographed in color, in Spsiin, the documentary
is designed for national network
showing as part of the campaign for Allied
Artists' release of "55 Days at Peking," in
which Heston costars with Ava Gardner
and David Niven.
Two 15-minute documentaries also are
being prepared for release in this countrj',
according to Charles B. Bloch of Globe.
'Crusades' for Universal
HOLLYWOOD — "The Crusades."
dramatic
story of the invasion of the Holy
Land in the 12th century, will be brought
to the screen by Universal as a multi-million
dollar project, according to Edward
Muhl. vice-president in charge of production.
George Golitzin will produce.
BOXOFTICE March 11, 1963 17

BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, rotings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating al>ovc or below that mork. (Asterisk * denotes combination bills.)
90 80 100 90 100 96
180 150 150 340 150 200 150 150 120 200 125 135 125 200 173
100 275 100 100 80 123
165 125 165 166
170 375 170 200 185 199
90 100 125 300 149
160 300 250 200 200 500 140 180 225 231
150 100 110
120 185 150 65 150 160 120 120 185 130
Girl Named Tamiko, 110 100 106
Hook. The (MGM)
It
Happened in Athens (20th-Fox)
Joseph and His Brethren
Lcrwrence of Arabia (Col)
Lion. The (20th-Fox)
(Coloramg)
135 150
90 65 90 100 100 90 160 85 100 106
150 65 100 95 100 75 98
65 100 90 125 70 90
300 250 175 350 380 200 300 279
120 120 185 75 80 125 140 95 115 110 160 120
Make Mine a Double (Ellis) 130 165 100 125 90
Manchurian Candidate. The (UA)
Marco Polo (MP)
Matter of WHO, A (Herts-Lion)
150 200 175 175 100 85 160 120 175 150 90 125 200 120 100 180 165 155 200
110 85 90 105 160 90 75 80 120 130 175
150 160 175 110 175 100 65 105 190 105 150
Mighty Ursus (UA) 100 100 80 100 100 100
Night They K'ld Rasputin (Brigadier)
No Man Is an Island (Univ)
Operation Snatch (Confl) 130
Panic in Year Zero!
( AIP)
Password Is Courage. The (MGM)
Raven. The (AIP)
125 130 100 65 70
125 135 90 100 90 70 130 125 80 115 85 90 150 110 100 125 108
130 110 125 150 75 150 140 100 130 95 121
10 110 60 100 100 95 90 90 150 100 125 103
160 100 100 100 75 110 90 160 75 108
200 140 110 130 125 100 90 155 200 175 143
RepliUcus (AIP) 115 100 90 100 130 90 125 80 104
Samson & 7 Miracles of
Sodom and Gomorrah (20th-Fox)
Son of Flubber (BV)
World (AIP)
175 150 105 100 100 130 90 125 125 135 150 95 123
160 160 225 300 110 175 140 225 175 100 150 150 180 100 160 130 125 150 210 164
150 300 250 300 225 500 510 300 300 230 185 200 288
Term of Trial (WB) 140 140 100 90 125 70 100 95 90 75 80 185 100 85 105
To Kill a Mockingbird (Univ) 300 150 250 200 175 215
Two for the Seesaw (UA) 160 175 200 150 85 145 135 240 275 140 100 120 140 195 175 150 175 162
Waltz of the Toreadors (Conl'l)
War Hunt (UA)
130 160 115 190 65 160 130 100 150 70 100 125
110 100 100 100 100 100 101
Warriors Five (AIP) 70 100 100 115 75 110 94
What Ever Happ'd Baby Jane? (WB) 170 300 200 250 165 275 140 185 250 200 175 100 200 200 90 210 155 200 193
Young Guns of Texas 88
mm:
TOP HITS
OF
THE WEEK
Individual runs, not an avvao*.
Listings are confined to opening
week figures on new releases only.
1. Son of Flubber (BV)
Kansas City 510
Indianapolis 500
Boston « 300
Milwaukee 300
2. Lawrence of Arabia (Col)
Kansas City 350
3. How the West Was Won (MGM-
Cinerama)
IjOS Angeles 340
San Francisco 300
Chicago 250
4. Diamond Head (Col)
Denver 300
5. To Kill a Mockingbird (Univ)
Boston 300
6. Follow the Boys (MGM)
Boston 255
7. Raven, The (AIP)
Chicago 200
8. Days of Wine and Roses (WB)
San Francisco 200
9. Freud (Univ)
Boston 200
10. Trial, The (Astor)
New York 195
143
149
122
149
111
135
97
98

New York City Pay Law
Invalidation Is Upheld
ALBANY—The state court of appeals affirmed
by a vote of 4-3 a i-uling that the
New York City minimum pay wage statute
is invalid because it conflicts with the state
minimum wage act. The majority filed no
opinion in the cases involving the Wholesale
Board of Trade, Blake Laundry Co.,
the New York State Restaurant Ass'n and
others vs. the city of New York.
Judges Stanley H. Fuld and Marvin H.
Dye wrote the dissenting opinions holding
that the city did have the right to pass the
local law under its police powers, and
Judge John Scileppi concurred.
The city had fixed its minimum at $1.25,
effective last October 12, and $1.50 on Oct.
1, 1963. The state law lifted the pay floor
to $1.15. rising to $1.25 Oct. 15, 1964.
Capitol Hill presumed that the decision
by the highest court would accelerate a
drive by New York City for passage of the
Mackell-Marano bill, specifically authorizing
a city having "more than one million
population" to adopt a minimum wage
of pay higher than
ordinance with a scale
that provided in state statutes.
Prompt Wilmington Code
Compliance With Theatres
WILMINGTON, DEL. — Local motion
picture theatres earned compliments from
Hai'i-y A. Pi'osceno, city building inspector,
for their prompt compliance with his requests
to coirect building code violations.
The Ace, Park and Loew's theatres and the
Wilmington Drama League Theatre had all
been cited recently for minor violations of
the code.
Owners of the Ace, 307 Maryland Ave.,
recently renamed the theatre the Capri
and announced a new art film policy. John
McDermott, who made the inspection for
Pi-osceno to check compliance with the
code, said of the Capri that it "has one of
the best emergency lighting systems I have
ever seen."
$70 Million Woodbridge
Center to Have Theatre
WOODBRIDGE, N.J.—A theatre is
to be
among the buildings erected at a $70 million
civic center proposed to cover the site
of a vast, barren pit which formerly supplied
clay for millions of bricks.
The plan, announced after months of
secret development by Woodbridge Township
officials, is for a site known as the
Clay Pits, which produced clay for bricks
from 1845 to the turn of the centui-y. The
site is 26 miles from Manhattan and 30
miles from Ti-enton.
Matthew Sullivan, 59, Dies;
UA and WB Buffalo Mgr.
BUFFALO—Matthew E. Sullivan, brother
of Edward E. Sullivan, former publicity director
of 20th Centui-y-Fox. died here
March 4 after a two-year heart ailment. He
was 59 years old.
Sullivan had lived here since 1934. He
was branch manager for both United
Artists and Warner Bros, in Buffalo. He
left the film business in 1950 and, at the
time of his death, was president of Metal
Sti-uctures Co.
Stanley Warner Reorganizes NJ. Area
Charles A. Smakwitz, seated third from left, zone manager for the New Jersey
and New York state theatres of the Stanley Warner circuit, is shown at a meeting
with managers. Seated, left to right: Edgar Goth, publicity director; Anthony
Williams, assistant zone manager; Smakwitz; Harold C. Widenhorn. district manager.
Standing, left to right: Milton Brenner, Cranford, Cranford; Edward Batlan,
Ritz, Elizabeth; Adolph Finkelstein, Fabian, Hoboken; Jules Stevens, Roosevelt,
Newark; Joseph Frankel, Montclair; Robert Osborne, Embassy, Orange; Al Barilla,
Montauk, Passaic; Jerry Lichtenberg, Oxford, Little Falls; Murray Spector,
Oritani, Hackensack; Donald McKinnon, Sanford, Irvington, and William Weiss,
U. S., Paterson.
NEWARK—Charles A. Smakwitz, Stanley
Warner Theatres zone manager for the
New Jersey and New York area, has reorganized
the entire theatre manager operation
in New Jersey in preparation for the
coming year and to reward managers for
their proven efforts.
The Stanley Warner Theatres tenth anniversary
drive started March 1 to celebrate
the period since Si Fabian and Sam
Rosen took over the Warner Bros. Theatres
chain and renamed it Stanley Warner.
The drive will continue through June
with prizes totaling $10,000. Smakwitz said.
The changes and promotions made in
time for the start of the drive include:
Murray Spector, formerly at the Fabian,
Hoboken, was moved up to the Oritani,
Hackensack, replacing Diane Gordon, who
has been discharged; Adolph Finkelstein,
formerly at the Embassy, Orange, has assumed
managership of the Fabian in Hoboken,
and Robert Osborne, formerly at
Senior Citizens Project
Includes New Theatre
RIVERHEAD. N.Y.—A motion picture
theatre is included in elaborate plans for
a multimillion dollar "senior citizens community"
to be located in Baiting Hollow
and costing $52,000,000. A group of investors,
many of them physicians, has hired
Meadowbrook Structm-es of Bethpage to
plan, present and undertake construction
of the community project.
Persons 62 years of age or older would
be eligible to reside in this "senior citizens
village." A spokesman for the investors
said that an elderly person could live there
comfortably on his social security benefits.
the Cranford, Cranford, has moved to the
Embassy in Orange.
Also. Al Barilla, fonnerly at the Ritz,
Elizabeth, has moved to the Montauk,
Passaic, replacing George Kemp, who was
transferred to the west coast, and Edward
Batlan, formerly a district manager with
Stanley Warner, has re.ioined the company
to take over the management of the
Ritz. Donald McKinnon, formerly at the
U.S. Paterson, moves to the Sanford, Irvington,
where the former manager, Joseph
Frankel, has now assumed the managership
of the Wellmont, Montclair. William
Weiss moves from the Montclair house to
the U.S. in Paterson. Milton Brenner
moves from the Roosevelt, Newark, to the
Cranford house while Jules Stevens, formerly
at the Oxford. Little Wells, moves to
the Roosevelt in Newark. Jerry Lichtenberg.
formerly relief manager at the Oxford.
Little Falls, has become manager
there.
Theatres Are in Plans
For Lancaster Project
LANCASTER. PA.—Motion pictui-e theatres,
a large department store, motor hotel,
parking facility and a shopping plaza
for several small retail shops are to be
built in the second block of North Queen
street if a redevelopment plan submitted
by Mayor George B. Coe is adopted.
The Chamber of Commerce has withheld
its approval of the plan until the developer
presents more detailed plans on the specific
type of buildings and retail stores, including
their size. A major part of the
block would be razed to clear space for the
above building program.
BOXOmCE March 11. 1963 E-1

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Academy Award Nominations Lift
Three Two-a-Day Films, Others
NEW YORK—With the resumption of
one New York newspaper, the Post, on
Monday i4>. and the Academy Award nominations,
which aided three two-a-day pictures.
"Lawrence of Arabia," "The Longest
Day" and "Mutiny on tlie Bounty," plus
"Long Days Journey Into Night," "To Kil!
a Mockingbird" and "Divorce— Italian
Style," all current Manhattan first runs,
business spurted for all of these. However,
the start of Lent and the absence of new
product since "Diamond Head" February
20 was a minus factor generally.
The Radio City Music Hall again led the
field with a good third week for "Mockingbird,"
which started a fourth week Thursday
1 71. "Diamond Head" had a strong
second week at the Victoria and "Son of
Plubber" held up well in its third week at
the DeMille and the Normandie on 57th
Street. "The Hook" also did well enough in
its third week at the tiny Embassy Theatre
but "A Child Is Waiting," in its third and
final week at the Astor, and "Term of
Trial," in its fifth and final week at the
Paramount, were mild, at best. These two
were succeeded by "Kid Galahad" at the
Astor and "Papa's Delicate Condition" at
the Paramount and the Trans-Lux 52nd
Street Wednesday i6i.
As mentioned, three of the two-a-day
pictui-es benefited by the announcement of
"best picture of the year" nominations
while "The Wonderful World of the
Brothers Grimm," which got only minor
nominations, was again down in its 30th
week at Loew's Cinerama and will be succeeded
by the second MGM-Cinerama feature,
"How the West Was Won," March 28.
At the art houses, both "Long Day's Journey
Into Night," in its 21st week at Loew's
Tower East, and "Divorce—Italian Style,"
in its 25th week at the Paris, were above the
preceding weeks helped by Joseph E. Levine's
advertising "best actress" and "best
actor" nominations for the stars, Katharine
Hepburn and Marcello Mastroianni.
Also good were "Freud," in its 12th week
at Cinema I, only; "Electra," in its 11th
week at the Beekman: "Sundays and Cybele,"
in its 15th week at the Fine Arts,
at the
and, topping them all, "The Trial "
new RKO 23rd Street and at the Guild.
(Average Is 100)
Astor A Child Is Waiting (UA), 3rd wk 120
Bororiet Monkey in Winter (MGM), 5th wl

)
BROADWAY
6 ) .
IDOBERT ROSSEN returned from Europe
Tuesday after surveying the current
overseas market conditions prior to
starting "Lilith." which he will produce and
direct for Columbia release. • * * Saul J.
Turell, president of Walter Reade-Sterling,
integrated theatre, motion picture and TV
production and distribution company, and
his wife got back from a two-week Caribbean
cruise on the Nieuvv Amsterdam
Wednesday < Also in from Europe were
Joseph E. Levine, president of Embassy,
following production meetings in London
and Rome ; Robert Wagner, who completed
a costarring role in "The Condemned of
Altona" for 20th Century-Fox in Rome,
and Sean Connery, who stars as James
Bond in "Dr. No" for United Artists release,
who arrived Sunday i3> to attend the preview
of the film at the Astor Theatre
Thursday

^(MdoK ^cfiont
^HE BRITISH goveinment gave formal
notice last week of its intention to
allow pay television to be Riven a "fair
trial of three years to see whether this is
a service that the public wants." During
the debate in the House of Commons on
the television bill. Ian Macleod, Leader of
the House, told members that, before the
end of the week, the Post Office would be
inviting interested organizations for a
chance to take part in the experiment.
It Is expected that the govermnent will
create a special committee with authority
to organize the experiments in four areas
and to collate the evidence of the success
or otherwise of the experiment. London,
the Midlands. North of England and possibly
Wales are likely to be the regions
selected for the tests. And. naturally, all
the companies are making their first choice
London.
Who are the companies? There is
Choiceview, an amalgamation between the
Rank Organization and Rediffusion: British
Relay Services, partly owned by Associated
Television and Pye, and British
Telemeter, a syndicate comprised of
British Lion. Granada. Paramount and the
Financial Times.
There also is British Home Entertainments
which has no system of its own to
offer, but represents an impressive list of
creative people in show business including
Sir Laurence Olivier. Lord John Brabourne.
the Earl of Harwood and producers Danny
Angel and Anthony Havelock Allen.
Winding up the debate Macleod said. "I
think this experiment will show whether
there is likely to be as substantial a continuing
demand for pay TV. We made it
quite clear in our second White Paper that
the result would be reviewed after two or
three years. We are suggesting a review,
not a terminal time after which the experiment
would unavoidably have to be closed
down. If it were the latter, practically nobody
would be willing to participate, but
an early opportunity for review would be
in everyone's interest."
Anglo-Amalgamated has armounced the
titles of five subjects which would shortly
be going into production. The first is
"Nothing But the Best." which will be produced
by David Deutsch and directed by
Clive Dormer. This will be made in color,
starring Alan Bates and is about a humble
clerk who suddenly finds himself striving
for wealth and high society and ready to
commit murder therefor. This will be followed
by Deutsch with "The Mind of Mr.
Soames." a suspense thriller, in color,
from a novel by Charles Eric Maine, which
again will be directed by Donner.
Meanwhile, at Pinewood Studios. Peter
Rogers goes into production with "Call Me
a Cab." a comedy starring Sidney James.
Liz Eraser and Charles Connor, to be directed
by Gerald Thomas from a Talbot
Rothwell screenplay. He will follow this
with the seventh in the "Carry On" series,
"Carry On Spying." Other pictures in the
Rogers' line-up include a thriller, "Second
By ANTHONY GRUNER
Opinion," "The Tangled Web," " A Dog's
Life," and "Steady, Boys. Steady."
Producer Joseph Janni along with director
John Schlesingcr now making "Billy
Liar" for Anglo are also preparing another
major subject to start in the autumn.
The roads leading from the West End to
the East End of London were pretty full of
traffic last week on the occasion of the
world premiere of "Sparrows Can't Sing."
the Elstree Distributors' presentation directed
by Joan Littlcwood. This bawdy,
comical and touching comedy of Cockney
life was given a big sendoff by a Royal
Charity Premiere in the presence of Lord
Snowdon ihis wife. Princess Margaret,
would have been there too, but she was
down with a bout of influenza).
The film had been given a warm welcome
from the national press, which had been
intrigued by the preselling name of Miss
Littlewood. one of London's greatest stage
directors and, apparently, were not disappointed
by the results of her first feature
film. Elstree is now planning to take
over some of the stars of the film to the
U.S.A.. including Barbara Windsor, a
smashing little blonde of ample proportions,
who has already got producers seeking
her sendees as the result of her comic
role in "Sparrows."
Joe Levine has set up his British company
Anglo-Embassy Productions, which
will direct his future production and distribution
interests in this country. Ken Hargreaves
is managing director. At the same
time, Levine at the press conference to announce
the news that Bob Edwards had
been appointed Embassy vice-president in
charge of operations in Europe. The first
major Levine film to go into production is
"Zulu," which is being financed 100 per
cent by Embassy and will star Stanley
Baker.
This is a large-scale spectacle which will
be shot in South Africa, in Technirama,
and will tell the story of the Battle of
Rorke's Drift in 1879. Baker will also produce
and Cy Enfield will direct.
Shooting begins early next month on
"Dr. Syn," a new Disney production starring
Patrick McGoohan. It will be an adventure
story set in 18th centui-y England
and will be directed by James Neilson with
Hugh Attwooll as associate producer for
Walt Disney. The picture will be shot on
location on Romney Marshes, with interiors
at Pinewood.
Jack Phillips of Butchers Film Distributors
has announced two new films for release.
The first is "Night of the Prowler,"
produced by John Phillips, and directed by
Francis Searle, with Patrick Holt and
Colette Wilde, and "Impact." another
Phillips' production, directed by Peter
Maxwell, with Conrad Phillips and Chloe
Pastell.
Judy Garland Attends
UA Opening in London
LONDON Judy Garland received an
ovation from her London admirers at the
world premiere of "I Could Go on Singing"
at the Plaza Theatre Wednesday

. .
Mrs. Twyman Addresses
Ohio Students on Films
DELAWARE. OHIO—Hitting out at piessure
groups and self-appointed censors of
motion pictm-es "who confuse the word
•adult" with 'smutty,' " Mrs. Margaret G.
Twyman, director of community relations,
Motion Picture Ass'n of America, discussed
the power of the combined mass media in
her address to the student convention at
Ohio Wesleyan University March 1.
In pinning down the significance of freedom
of speech and freedom of the mass
media, Mrs. Twyman explained: "I mean
Ai'ticle I. the first amendment to the Constitution
of the United States, relating to
freedom of religion, speech, of the press and
the right of petition. It states, 'Congress
shall make no law respecting an establishment
of religion, or prohibiting the
exercise thereof: or abridging the freedom
of speech, or the press, or the right of the
peaple peaceably to assemble, and to petition
the government for a redress of grievances.'
"
In explaining the many changes that
have occurred in the motion picture industry
since the 1952 decision, Mrs. Twyman
emphasized the significant change in
film content. "Several years ago a large
segment of the population land I would
include college students in this group i
begged our industry for more challenging
screen fare . . . for less pap than was
to be found in the types of films which
tried to be 'all things to all people.' And
some of our more courageous movie-makers
responded to this plea. As a result of this
pressure, we have recently welcomed to our
screens such provocative and entertaining
films as 'Judgment at Nui'emberg,' 'A Raisin
in the Sun,' 'To Kill a Mockingbird,' 'West
Side Story,' 'The Longest Day' and "Days
of Wine and Roses.' "
While in Ohio, Mrs. Twyman met with
upper class and graduate students from the
School of Journalism at Ohio University
in Athens, attended a luncheon with the
jornalism faculty and, later, a meeting
with Theta Sigma Phi, a women's professional
journalism fraternity.
Premiere Films Handling
1955 Antonioni Picture
NEW YORK—Pi-emiere Films is releasing
the Titanus production of Michelangelo
Antonioni's "Le Amiche" (The Girl
Friends)," one of his early pictm-es which
won the Silver Lion Award at the 1955
Venice Film Festival. Eleonora Rossi Drago,
Gabriele Ferzetti, Valentina Cortesa,
Fianco Fabrizi
and Yvonne Fumeaux are
starred.
"Le Amiche" will open March 19 at the
New Yorker Theatre, following a third anniversai-y
program of two weeks of double
bills, starting with "Hii'oshima, Mon
Amour" and "Citizen Kane" March 5 and
ending with "Alexander Nevsky" and "The
Horror Chamber of Dr. Faustus" March 18.
'Tomiko' to Radio City
NEW YORK—"A Girl
Named Tamiko,"
Paramount picture starring Laurence Harvey,
Martha Hyer and France Nuycn. will
open at Radio City Music Hall Thursday
1 14 1 following a four-week run for Universal's
"To Kill a Mockingbird." "A Young
Man's Fancy," a stage production staged by
Marc Piatt, will accompany the new film.
ALBANY
The annual Humanitarian award luncheon
of Tent 9, originally slated to be held
during Variety Week, February 24-March
2, was postponed. Chairman Adrian Ettelson
will amiounce the date later. Variety
Week chairman Martin Burnett expected
35 to 40 couples at the champagne ball in
Hellman's Thruway motel Saturday i2i.
Mr. and Mrs. Dario Tozzi arranged it. The
orchestra of first assistant chief barker
Johnny Costas played for the dancing . . .
The second Golden Operetta film series at
the uptown Madison is reported to be doing
even better than the first series.
"Lawrence of Arabia" will open at Hellman
Theatre for a ten-week roadshow engagement
following "The Longest Day" . . .
Herbert Goldstein, younger brother of
Howard Goldstein and associated with him
in outdoor theatre operations, will receive
a Master's degree in education from
Russell Sage College, Troy, next June.
Herb plans to start teaching soon. On
Filmrow, he said the Dix at Glens Falls
will open about April 1 and the Fort Warren
at Castleton late in May. Herb manages
the latter.
.
A testimonial luncheon was given for
John Wilhelm, who recently resigned as
20th-Pox manager to join George Thornton
in his Catskill theatre operations. The
affair was held Monday ilH in Hellman's
motel. Arranging the affair were Herb
Schwartz, Wayne Carignan and Bob Adler.
Wilhelm, 19 years with Fox, had been
scheduled for transfer to St. Louis as manager,
but decided to join Thornton instead
Warner Bros, will preview
. .
"PT-109," which deals with President
Kennedy's war experiences, at the Madison
Tuesday (12 >, starting at 1 p.m. .
Cornie Fisher has returned to the Columbia
staff as secretary to the manager.
Condolences were extended to Stanton B.
Patterson, assistant manager of Fabian's
Palace, on the death of his 87-year-old
mother, Maybelle Reeves Patterson, in the
hospital of the Masonic Home at Utica. A
second son. Dr. Merrill R. Patterson, dean
of Marietta (Ohio> College, also survives
Jane Conlin, cashier at the Leland
. . .
Theatre for the past year, died. She had
finished the early shift and stopped to chat
with Mrs. Marion Brind, a ticket seller at
the Ritz, one block north, then went to
State and Pearl streets where she collapsed.
A widow living outside Rensselaer,
Mrs. Conlin had been cashier at the lower
State street Waldorf restaurant for years
before joining the Leland staff.
Distributing companies received notices
that the Community in Catskill, the Orpheum
in Saugerties, the Windham in
Windham and the Orpheum in Tannersville
will be booked by Wilhelm Thornton,
with offices at 373 '2 Main St., Catskill.
National Theatre Supply will close its
office at 962 Broadway and move to smaller
quarters, probably in the Ackroyd Roofing
Co. building at 966 Broadway, by April 1.
Ackroyd owns the adjoining one-story
corner stioicture, which has already been
rented. Doris McGrath, NTS, said the
company's local warchou.se is being transferred
to Firlik Film Express Service at 151
South Hawk St. . . . Herbert L. Gaines,
Warner Bros, manager, will attend a sales
meeting in New York March 11-12 . . .
Calling at the Schine circuit offices at
Gloversville were Jerry George, NTS Buffalo
manager; Doris McGrath, Albany
manager, and Herb Schwartz, Columbia
manager. George and Mrs. McGrath huddled
with William Graham, vice-president
of the Schine amusement and recreation
division, and John Szezerba, purchasing
agent.
'How the West Was Won'
For New York March 28
NEW YORK — "How the West Was
Won," the MGM-Cinerama production
which opened in London in November to
the greatest advance sale in the history of
that city, will have its New York premiere
at Loew's Cinerama March 28 with the
regular reserved-seat engagement to start
the following day. This will follow the fii'St
MGM-Cinerama production, "The Wonderful
World of the Brothers Grimm."
which opened August 7 and will have completed
a run of more than 32 weeks, also
at reserved seats.
"How the West Was Won" had its American
premiere in Los Angeles in February
and has since opened in San Francisco,
Chicago and Dallas, as well as in other
overseas engagements.
13 RKO Theatres to Show
Championship Telecast
NEW YORK—The closed circuit telecast
of the return heavyweight fight between
Sonny Liston and Floyd Patterson will be
seen in 13 RKO theatres, five of them in
the New York area. The fight is to be held
April 10 in Miami.
The New York theatres showing the bout
will be the 58th St. and the 86th St., Manhattan:
Madison, Brooklyn: Fordham,
Bronx, and Keith's, White Plains.
The out-of-town RKO houses will be
Keith's Memorial, Boston: Albee, Cincinnati;
Palace, Columbus: Orpheum, Davenport,
Iowa: Keith's, Dayton: Pantages, Los
Angeles: Golden Gate, San Francisco, and
Keith's, Washington.
Zeiger Appointed to Head
MGM-TV Business Affairs
NEW YORK—Arthur Zeiger has been appointed
director of business affairs for
He succeeds Jason Rabinovitz,
MGM-TV.
who w'as elected treasurer of MGM.
Zeiger has been assistant director of business
affairs since 1960 when he joined the
company. Previously, he was with Broadcast
Management, ABC-TV and National
Telefilm Associates.
'Playboy' Opening Set
NEW YORK—The Janus Films release,
"The Playboy of the Western World," will
have its American premiere at the 55th
Street Playhouse Monday (18>. The opening
had been postponed by the New York
newspaper strike, having been originally
scheduled for late December.
Carol Lynley has been signed for the
feminine lead opposite Jack Lemmon in
Columbia's "Under the Yum Yum Tree."
BOXOFFICE ;: March 11. 1963 E-5

. . Sorkin,
BUFFALO
Joe Garvey. manager of the Granada.
Schine de luxe suburbia operation in
north Buffalo, announced that lii.s house
will present "Lawrence of Arabia" for its
first western New York run sometime in
April. The Granada now is enjoying a
financiall.v successful presentation of "To
Kill a Mockingbird," which received many
Academy Award nominations.
Says the .Ad-Vents, weekly publication of
the Greater Buffalo Advertising Club in a
recent edition: "Mickey Ellis jr.. deserves
the highest praise possible for his conduct
of the Variety Club Telethon which resulted
in pledges in excess of $129,000.
Mickey worked hard on this affair and one
of his principal a.ssistants was none other
than Ad Clubber Jimmy Hayes. The success
of the Telethon becomes more remarkable
with the knowledge that Variety
has about 200 members in its total roster.
Our congratulations to both Mickey and
Jim."
Nathan Dickman, chief barker of Tent 7.
said that Variety is on the way up and that
Tommy Fenno. chairman of the club's
membership committee, has several applications
being processed, as the result of recent
efforts by the club. "Men in all
phases of the entertainment world should
be proud to become a part of our tent,"
.said Dickman at a recent meeting of Tent
7 barkers. "Don't hesitate to ask your
friends to join us. You will find that many
are just waiting to be approached."
At the recent first annual sales meeting
of Dynacolor Corp's film division in
Rochester, president William J. Brown announced
that the firm has increased its
sales force three times from what it was a
year ago. Dynacolor, Brown said, plans a
million dollar advertising program and will
open up 40 major markets in the United
States this year.
Dte Ehrlichman, manager of the Buffalo
Universal exchange, journeyed to New York
City for the week-long national sales convention
which opened Monday '4) ...
The Eastman Kodak Co.. Rochester, has
named E. Richard Wentling as administrative
assistant to the manager of the profes.sional
motion picture film department.
Wentling has been with Kodak for 15
years.
Academy Award nominations gave a boxoffice
boost to several pictures showing
locally: "Mutiny on the Bounty," Teck;
"The Longest Day," Century: "Days of
Wine and Roses," Center: "To Kill a
Mockingbird," Schine's Granada, and "Two
for the Seesaw" at the Amherst and
Cinema, where it is enjoying a day-anddate
nin. All the.se theatres played up the
nominations prominently in their ads.
Frank .'\rena, Locw-Shea city manager
here, announced that "The Courtship of
Eddie's Father" will be shown at Shea's
Buffalo, starting Thursday '14t. Fi-ank
and his associates are caiTying out a big
advance campaign for this attraction,
which is the Theatre Owners of America's
selection for prerelease spring tubthumping.
Coca-Cola Sales, Earnings
Set New Record for 1962
ATLANTA Con.solidalcd sales and
profits for the Coca-Cola Co. set another
all-time record in 1962, Paul Austin, president,
announced following a meeting of
the company's board of directors here.
Net profit for the fourth quarter of 1962
totaled $8,770,725 or 63 cents a share as
compared to $7,673,939 or 56 cents a share
for the same quarter of 1961 after provision
for income taxes, reserves and all other
charges, an increase of 12 '2 per cent.
An increase was voted in the quarterly
dividend on common stock to 67 'L' cents,
from the previous quarterly dividend of 60
cents, an increase of 12 '^ per cent, which
puts the annual dividend rate at $2.70 per
.share as against $2.40 per share in 1962.
The new dividend of 67 '2 cents a share
is payable April 1 to stockholders of record
at the close of business March 14.
After provision for income taxes, reserves
and all other charges, the company's
net profit for 1962 was $46,736,395 or $3.38
per share, ba.sed on an average of 13.826,-
961 shares of common slock outstanding
during 1962, as compared to $42,487,358 oi'
$3.08 a share for 1961, an increase of 10
per cent.
Austin commented that 1962 had also
been a record year for new construction
and expansion in facilities both in the
United States and abroad. This is continuing
on an expanded basis in 1963. he added.
Provision for income taxes for the full
year of 1962 was $55,255,000. Net sales in
1962 were $567,687,256 as compared with
$536,548,712 for 1961.
Benjamin H. Oehlert jr., was elected a
member of the board and Ralph H. Garrard
was elected vice-president, national
sales, at the meeting. The announcement
was made by Lee Talley, chairman of the
board.
Glen Alden Reports High
Earnings for 1962
NEW YORK—Glen Alden Corp., the operating
company which includes RKO
Theatres, Aluminum Industries and Swift
Manufacturing Co. among its firms,
achieved its best financial performance in
1962. according to Albert A. List, board
chairman.
Glen Alden earned $7,514,000 on sales
and revenues of $115,004,000 during 1962,
compared with earnings of $3,038,000 on
sales and revenues of $91,529,000 for 1961.
The 1962 earnings were equal to 54 cents
per share, compared with 40 cents per
share the previous year. The List Industries-Glen
Alden merger took place in
1959.
Universal Pays 25 Cents;
Decca Regular Dividend
NEW YORK—The directors of Decca
Records have declared a regular quarterly
dividend of 30 cents per share on the company's
capital stock, payable March 29 to
stockholders of record March 18.
The board of directors of Universal Pictures
Co. also declared a quarterly dividend
of 25 cents per share on the common stock,
payable March 27 to stockholders of record
March 16.
SYRACUSE
T^utiny on the Bounty," which opened
February 21, at the DeWitt Shoppingtown
Theatre, had a warm reception despite
zero weather. The audience, which
filled the house, was greeted with a Tahitian
floral welcome, with flowers for the
women and paper leis for the men. Stan
Chatkin of MGM in New York was present,
aiding theatre Manager Sam Mitchell.
Dave Levin of RKO Keith's, who won
$50 in the managers contest of the Theatre
Owners of America's Hollywood preview
engagement of "What Ever Happened
to Baby Jane?" has two Academy Awardnominated
pictures coming. For "Days of
Wine and Roses" he promoted 100 Columbia
records for a radio giveaway. For the
following week's "David and Lisa" there
is a five-man panel of Syracuse University
psychologists, psychiatrists and those interested
especially in child welfare who will
present a 30-minute program over WAER,
the university radio station. Levin will play
a 9:30 a.m. Saturday morning showing for
them. LeMoyne College plans to send 100
students to see "David and Lisa" in a theatre
party.
"
For the showing of "Billy Budd
Keith's, the Terence Stamp Fan Club has
500 members, obtained in cooperation with
radio station WOLF . . . Robert Bruce of
the Riviera Cinema opened "The Miracle
Worker" and "Bird Man of Alcatraz" just
after the announcement that they are contending
for Oscars . . . Sam Oilman of
Loew's is working on the spring TOA show,
"The Courtship of Eddie's Father."
at RKO
Sol Sorkin of Slotnick Enterprises announced
that on March 20 the DeWitt Theatre,
open all winter, will go fulltime. The
Lakeshore Drive-In, which is also open
in winter, will follow suit soon. Sorkin was
recently in Buffalo with Herb Slotnick,
getting pictures lined up for the theatre.
A new gimmick Sorkin has to publicize
the Carrol's eating stands are small, colored
post cards with a "Be My Guest" legend
inviting the holder for a meal of hamburger,
french fries and a triple thick
shake . who now has three
gianddaughters, expects a fourth grandchild
in April.
RCA Increases Dividend
On Common Stock
NEW YORK—Radio Corp. of America
has increased its regular quarterly cash
dividend on common stock from 25 cents
to 35 cents per share, according to David
Sarnoff, chairman, following a meeting
of the RCA board of directors.
The increased dividend is payable April
29, to holders of common stock of record
March 18. RCA's outstanding shares of
such stock are owned by approximately
168.000 shareholders. The board of directors
has also declared a dividend of 87 '2
cents per share on RCA first preferred
stock, payable July 1 to stockholders of
record June 21.
"RCA recorded its highest profits in
1962 and the trend toward increased earnings
continues in the first quarter of 1963,"
Sarnoff said.
E-8 BOXOmCE :: March 11, 1963

. . MGM
. . Associated's
. . Tony
—
according
. . Jimmy
Elizabeth, N. J., Fire
Drives 100 From Theatre
ELIZABETH, N. J.—Around 100 patrons,
some of them calmly munching popcorn as
they left the building, were evacuated from
the Liberty Theatre when fire broke out in
a first-floor storage room during an evening
showing.
The only casualty was a patron, Patrick
Kiernan. who sprained an ankle while leaving
a fire exit. The fire damaged the concessions
stand on the second floor and
filled Manager Jack Botti's office with
smoke but was extinguished before more
serious harm could be done.
PHILADELPHIA
p|ov«' the West Was Won," the new Cinerama
epic, opened with a benefit premiere
Thursday night at the Boyd Theatre.
A press preview was held Wednesday night.
A benefit theatre party will be held at
the Lane Theatre, with "David and Lisa"
the featured picture. This is scheduled for
March 20 and funds raised will help support
Teen-Aid, a new volunteer organization
to help teenage girls. Players of the
title roles in the film were guests at a
party Sunday (10). sponsored by the Council
on Childhood Mental Illness at the
Museum College of Art. The actors, Keir
Dullea and Janet Margolin, were accompamed
by Frank Pen-y, who directed the
film: his wife Eleanor, who wrote it; Paul
M. Heller, the producer, and Mark Lawrence,
composer of the musical score. The
proceeds went to the Mental Health Ass'n.
Actress
Joan Crawford has been selected
to receive the annual award of the Philadelphia
Club of Advertising Women. The
presentation will be made Friday (22) at
the dinner dance to be held at the Benjamin
F^-anklin Hotel. She was chosen for the
honor because of her achievement as an
actress, businesswoman and mother. A
check that goes along with the award will
be turned over to the Variety Club.
Mildred BoUes Sineson, who acted in silent
films under the name of Mildred Manning,
died recently in Mexico City. She was 72
and a resident of nearby Doylestown . . .
Theatrical electrician Charles H. Kelly died
at the age of 62. He had been employed by
the Randolph Theatre on Chestnut street,
and previously was at the Fox Theatre.
3 Casino German Films
Lead in Annual Survey
NEW YORK—Three German-language
features distributed in the U.S. by Casino
Films. Inc., won top honors in the fourth
annual New York Staatszcitung und Herold
survey of the best-liked German pictures
shown in the U.S. in 1962.
The 1,200 readers who participated in
the survey picked "Das Glas Wasser," starring
Lilo Pulver, as Number 1; "Die Buddenbrooks,"
from the Thomas Mann novel,
starring Lilo Pulver and Najda Tiller, won
second place and "Die Fastnachtsbeichte"
came in third. Of the 15 German films
listed in the survey, eight are Casino releases.
BOXOFFICE March 11, 1963
PITTSBURGH
TJoy Hoon, 48. who was a former Filmrow
employe here, died at Vero Beach. Fla..
from a snake bite. The former husband of
Mary Jane Thomas Hoon, also formerly of
Filmrow, had been a car salesman in Florida
in recent years. Several months ago he
drove here in a new car which he presented
to son Tom. 23, who is employed at a supermarket.
Roy Hoon. in years past, worked
for WB and other Filmrow establishments.
His home was in Monongahela.
Bill Scott, film salesman who was released
from AA a few weeks ago, states
that he is looking around and probably
will not make a decision as to his future
in a hurry . Liberty Theatre,
East Liberty, closed for several days
for repairs, has been reopened . . . Pittsburgh's
trolly and bus companies blame
unemployment for loss of nearly a million
riders last year . Colose, manager
of the St. Mary's Theatre at St.
Mary's, who was on Filmrow the other day,
stated that Mid-State circuit's ten-year
lease on his Roxy Theatre. Clearfield, expires
May 1. Mid-State has had the Roxy
closed for eight or more years, and Colose
doesn't know what will happen to this
theatre after the termination of the lease
he may get another tenant or reopen it
himself. Colose owns and operates bowling
lanes in Clearfield and Cm-wensville.
The Pennsylvania legislature will be in
session all summer and probably through
August; the West Virginia Legislature adjourned
March 9, and the Ohio legislature
will call it quits for the year by Memorial
Day Tarentum lumps its mercantile
. .
licenses
.
with its amusement taxes to get
a total of $1,886.50 for the year of 1962 . . .
Rudy Navari of the Eastwood Theatre is
recuperating at home after more than a
month's rest and treatment at a hospital
in Wilkinsburg after gland surgery . . .
Frank Silverman, Columbia manager, also
a surgery patient, was to resume duties
soon . here dropped to subbranch
status with the recent transfer of its shipping
to PFS and the shift of bookkeeping
to the IBM system office in Detroit . . .
The new Carnegie Theatre in Carnegie
suffered water damage and was closed for
several days when west Main street was
flooded by overflowing Chartiers creek. It
was reported there also was flood
damage
to theatres in Cannonsburg. Parker, Wheeling
and other Ohio river towns.
Acadia Theatre, Windber, has been sold
by the coal company which had operated
it for three or more decades to William
Held . . . WB's "PT 109" will be tradescreened
at 10 a.m. the 12th at the Manor
Theatre, Squirrel Hill . . . UA tradcscreened
"Love Is a Ball" at the Filmrow screening
room Thursday (7) ... The "Lawrence of
"
Arabia tristate premiere will be a benefit
showing for the Pittsburgh Symphony Society
at the Nixon Theatre the evening of
April 4 . . . George Potts, manager of the
Manos Theatre, Indiana, had a "Son of
Flubber" tieup with Troutman's store
which used a half-page ad in the Indiana
Evening Gazette.
Dave Brown, BV booker, sustained a
painful injury while scraping his car's
windshield—a sliver of ice lodged in his
. . .
left eye. He received hospital treatment
The Clay vs. Jones closed-circuit telecast
will be offered by promoters at Syria
Mosque the evening of the 13th. No theatres
hereabouts took on the boxing contest
Lou Averbach, local real estate
. . . representative and a Paramount salesman
some years ago, visited Ernie Stern's
Filmrow office.
Gordon Gibson of Atlas Theatre Supply
got a lot of publicity in newsprint and on
radio and television when a friend told of
his hot sausage sandwiches. Unable to be
served his favorite sausage while on the
road, he has been carrying a hunk of garlic
.sausage and some buns in his car. At sandwich
time, Gordon slices his sausage and
places the pieces in butcher's paper, beside
the engine manifold. Forty miles later the
traveling cuisine is just right. Thirty miles
is not sufficient and fifty miles is "overdone,
to the theatre supply
"
dealer's recipe, which we were told about
on television.
Charles Wilson, the son of William C.
Wilson, who manages the Penn Theatre,
Washington, Pa., is a graduate of Waynesburg
College and is now employed by Dunn
& Bradstreet in Pittsburgh . . . Following
the staging of "My Fair Lady" at the Capitol
Theatre in Wheeling, the theatre offered
a three-night stand of the Wheeling
College Gambol, followed on March 8 by
George Ball. 20th-
Linsly's Minstrels . . .
Fox salesman, is observing his 33rd anniversary
with the exchange.
The Alpine Development Corp. plans a
$350,000 ice arena in Swissvale off Parkway
East near Maple avenue. Edgewood
. . . Werner "Fuzzy" Lund, Carmichael exhibitor,
has put in 32 years in this business
there . Gamble is to move a cosmetics
distributing outfit into the Paramount
building. The name was previously reported
as Jimmy Cassidy.
Mrs. Elaine Hausser, manager of Fabian's
State Theatre. Altoona, writes that she
has been reading our items since she jointed
the theatre industry twenty years ago. She
started as a projectionist and worked her
way up to be manager, being employed in
this capacity for the past four years.
Dudley Joins Cinerama
For Commercial Field
NEW YORK—Cinerama. Inc., has closed
an agreement with Carl Dudley of Dudley
Pictures Corp. for the latter to become
executive-in-charge of the newly established
Cinerama Commercial Films division,
with Cinerama camera and sound
equipment, personnel and certain exhibition
facilities available to all commercial
producers, according to Nicolas Reisini,
president of Cinerama. Dudley, who produced
"Cinerama-South Seas Adventure,"
has long been a producer of industrial and
travel films.
"The commercial uses of Cinerama are
ahnost limitless. Already under negotiations
are a Cinerama Theatre exhibit for the
1964-65 New York Worlds Fair as well as
a filmed Annual Report for one of the
country's major industries," Reisini said.
E-7

. . Charles
. . The
to
The
. . Part
. . Hazel
which
WASHINGTON
J^GM-Cinerama and Stanley Warner
Theatres will preview "How the West
Was Won" on the 13th at the SW Uptown
Theatre for invited guests . Oscarnominated
"To Kill a Mockingbird" has
two of its leading actors on the Arena
stage here. John Megna and Brock Peters
James O'Neill, motion picture critic,
. . .
stated in a News article that he must "go
along with a great number of the nominations"
of the Academy of Motion Picture Arts
and Sciences, but the omission of Anthony
Quinn and Rita Tushingham disturbs him.
Orv'ille Crouch, division manager for
Loew's, was a midweek caller at the home
Seen on Filmrow were T. D.
office . . .
Fields, who was in booking for his Clinch
Valley circuit in southwest Virginia, and
Floyd Davis of Thalheimer Theatres in
Richmond, who called on 20th-Fox head
booker Jack Kohler.
Baltimore salesman Charlie Ki'ips was
transferred to St. Louis to be manager for
20th-Fox. No replacement at Baltimore
. .
. . .
was announced . "The Longest Day" was
moved from the Ontario to the Apex and
continued to do hold-out business . . .
Columbia head booker. Elmer Moore, reports
his U -year-old son won a scholarship to
the McDonough School for Boys
Duane Davidson, booker at Independent
Theatres, was a weekend visitor in New
York.
Ira Sichelman, general sales manager for
Boxoffice Attractions, returned from a
trip calling on exhibitors in Charlotte,
Danville, Va.. and Philadelphia . . . Ronnie
FYeedman. Baltimore exhibitor, dropped in
to see Charles Hurley and Sichelman at
Boxoffice Attractions . Lincoln.
Lincoln Theatres. Marion, Va., called on
Harley Davidson at Independent.
George N. Payette jr. retired as manager
of the Stanley Warner Maryland Theatre
at Hagerstown after
28 years in exhibition
in the Washington
County area. His
brother, the late John
J. Payette, was a SW
supervisor here for
years . . . Allison
Hayes, a former
Miss Washington, has
been cast in Jack
Rose's "Who's Been
Sleeping in My Bed?"
"Freud" was previewed
at the Dupont
George N. Payette jr.
Theatre under the patronage of the Ambassador
of Austria and Mme. Platzer. Dr.
Freud was an Austrian.
Universal screened "The Ugly American"
at the Fox screening room on the 5th . . .
Alex Schimel. chairman of the COMPO
drive, said that United Artists has jumped
ahead in the collection contest, other distributors
are working very hard.
There was a flurry over the U.S. Information
Agency's delayed release of a group
of two-year-old prestige surveys, which
includes "The Impact of Hollywood Films
Abroad." The hitherto-secret results of its
overseas public opinion polls show that in
17 countries in Europe, Far East, Africa
and Latin America, where Hollywood films
had broad exposure, their reception was
"most favorable" and they were "highly
enjoyed." Chairman Moss of the house's
government information subcommittee
praised USIA director Edward R. Murrow
for "wiping out" a ten-year-old policy of
keeping the survey results from Congress
and the public.
Mrs. John F. Kennedy, First Lady of the
United States, will head the list of Holy
Cioss Sisters Guild patrons sponsoring the
March 14 Washington, D.C.. premiere of
MGM-Cinerama's "How the West Was
Won. " event will be attended by the
"who's who" of Washington and will be for
the benefit of the Holy Cross Hospital in
suburban Silver Spring, Md.
BALTIMORE
Trans-Lux Theatres here hosted a press,
radio and TV cocktail party at the
Sheraton Belvedere Thursday afternoon
1 I
7 announce two major bookings, "How
the West Was Won" and "Cleopatra," at
the Town and Hippodrome, respectively.
Coming from New York for the affair were
Tom Rodgers, Trans-Lux vice-president,
and his aide Jay Ordan. Ed Rosenfeld,
Baltimore and Washington general manager,
made the arrangements.
Larry Jacobs, in charge of gi'oup sales
for the TowTi Theatre, flew to Indianapolis
over the weekend to visit his first grandchild,
a boy born to his daughter Cathy
Peldstein . . . Edward Kimpel jr., executive
of Rome Theatres, has returned from Santa
Fe. N.M.. where he attended a board meetin
connection with opening of a branch of
St. John's College of Annapolis.
Jack Whittle, executive director of the
Allied Motion Picture Theatres of Maryland,
suffered back injuries from a fall on
icy steps. Tlie Allied group holds its annual
meeting and board of directors election
March 21 at the Governors Club. The new
board, in turn, will name 1963 officers.
Bob, son of Art Hallock, manager of the
Paramount Theatre, was drafted into the
Army . of Variety Tent 19's 25th
anniversary program will be a Mad Hatter
dance March 23 at Bluecrest Fordleigh. Al
Zlatin and Al Landay are in charge of arrangements.
Mrs. Edith Garfink of Variety
Guild handles reservations.
Bob Pierce, Stanton Theatre organist
during weekends, collapsed after Sunday
evening's performance and was taken in an
ambulance to a hospital and was released
the following morning . Banks,
secretary on the Schwaber Theatres' staff,
was home ill.
To Install Cinerama
BALTIMORE—The Town Theatre here,
a Trans-Lux house, will close on March
17 for three weeks, during which the house
will be equipped for Cinerama. It will reopen
April 11 with MGM's Cinerama production,
"How the West Was Won."
Norman Lear. Bud Yorkin
Sign 3 Screenplay Writers
NEW YORK—Norman Lear and Bud
Yorkin. who have completed "Come Blow
Your Horn" for Paramount release in May,
have signed three writers to work on their
schedule of films for Tandem Enterprises
production in 1963 and 1964. This was their
first feature for their company. Tandem.
A July 15 starting date has been set for
"Playboy, " will star Tony Curtis, to
be directed by Yorkin from Lear's screenplay
for Columbia release. Robert Kaufman
has been commissioned to write a
novel, "Divorce American Style," which
he will then script for a picture for Tandem;
Daniel Simon has been signed to
write the script for "Everybody Loves a
Lover," which will be filmed for United
Artists release, and Earl Hamner jr. has
been set to do the screenplay for "The Girl
in the Turquoise Bikini." which Lear will
produce and Yorkin direct.
Lear and Yorkin will tour to promote
"Come Blow Your Horn" before starting
"Playboy."
Larry Schneider to Fox
In Foreign Ad Post
NEW YORK—LariT Schneider has been
appointed to the post of Latin America-
Far East supervisor of advertising and
publicity for 20th Century-Fox, effective
March 11, it is announced by Harold Rand,
director of world publicity. Schneider's
promotional responsibilities also will extend
to Australia. New Zealand and South
Africa. He succeeds Herbert Jaffey, who is
leaving the company.
Schneider joins 20th Century-Fox after
serving for eight years as assistant director
of international publicity for United
Ai-tists. In that capacity, he coordinated
all advertising, publicity and exploitation
campaigns, and handled representatives of
the foreign press stationed in New York.
Previously, Schneider was in the international
division of Columbia Pictures, where
he served in a variety of key promotional
posts.
'Kill a Mockingbird' Set
By U.S. for Cannes Fete
NEW YORK — Universal's "To Kill a
Mockingbird." starring Gregory Peck, has
been selected as the official U.S. entry at
the Cannes Film Festival, to be held next
May, according to Fled Zinnemann, chairman
of the Hollywood Guild's Festival
Committee, headed by George Stevens jr.
"Mockingbird." which was nominated as
"best picture of the year" for the 35th annual
Academy Awards competition, is Universal's
March release and was produced by
Alan Pakula and directed by Robert
Mulligan.
AIP Names Robert M. Lury
Representative in Japan
NEW YORK—Robert M. Lury. who has
dissolved his partnership with Shockiku
Select and reactivated Select International
Films, has been named American International's
repre.sentative for Japan. Okinawa
and South Korea, according to Samuel
L. Seidelman, vice-president in charge
of foreign distribution for AIP. Lury's neworganization
is headquartering in Tokyo.
•E-8
BOXOmCE March 11, 1963

MEWS AND VIEWS THE PRODUCTION CEINTER
Sian Holloway Cast
In 'My Fair Lady' Role
HOLLYWOOD — Stanley Holloway will
repeat the role of the father which he
played in the stage presentation of "My
Fair Lady," in the Warner Bros, motion picture
of the musical. He joins Audrey Hepbum.
Rex Harrison and Gladys Cooper in
the cast. The picture will go before the
cameras in June under George Cukor's
direction.
* * *
Joan Blackman was cast as the feminine
lead opposite Richard Chamberlain in
"Twilight of Honor," Perlberg-Seaton production
for MGM. Boris Sagal will direct
from the Henry Denker screenplay.
* • *
Marking his first film on the Paramount
lot since 1953, Jerry Hausner has been
signed by Hal Wallis for a key comedy role
in "Wives and Lovers." John Rich is directing
with a cast headed by Janet Leigh,
Van Johnson and Shelley Winters among
the top cast.
* * «
Executive producer Tom J. Carradine has
signed Camille Franklin for the feminine
lead in "Kroma," a science -fiction thriller
that is being produced by Carradine's Company
of Artists productions. Jean Yarbrough
directs.
* * *
Robert Duvall, who played the simpleminded
neighbor in Universal's "To Kill a
Mockingbird," returns to the studio for another
mental role in "Captain Newman,
M.D.." starring Gregory Peck and Tony
Curtis. Robert Arthur is producing the picture
with David Miller directing.
(Hollywood Office—Suite 320 at 6362 Hollywood Blvd.)
Jackie Gleason Named
1963 Laugh Week King
HOLLYWOOD—Jackie Gleason, star of
"Papa's Delicate Condition," has been
named 1963 Laugh King and will sei-ve as
national chairman of the 19th annual National
Laugh Week, April 1-8.
National Laugh Week has been held annually
since 1945 to pay tribute to the
laughmakers of America—past, present
and future—and to help promote a national
sense of humor. Previous laugh
kings were Bob Hope, Milton Berle, Jimmy
Durante, Jerry Lewis and Phil Silvers.
Acquires Broadway Play
HOLLYWOOD—Director Edward Buzzell
has acquired rights to Norman Krasna's
Broadway play, "Louder, Please," to be
made as a musical in wide screen and color.
Pacific Ready to Start
2,000-Car Drive-In
LOS ANGELES—Pacific Drive-In Theatres
expect to break ground late this
month on a new 2.000-car ozoner in the
North Long Beach-Lakewood area, located
in Los Angeles County.
The project, according to president William
R. FoiTOan, will occupy a 24-acre site
and will cost approximately $500,000, exclusive
of land.
Pacific already operates 45 drive-ins in
this area, with 12 of these in the Long
Beach-Orange County sectors.
Warner Heads MPRF's
Special Gifts Campaign
HOLL'ZWOOD — Jack L. Warner will
serve as chairman of the special gifts committee
for the Motion Picture Relief Fund's
fund-raising drive May 20-June 16. The
general chairman is Samuel Goldwyn.
The special gifts committee will solicit
the industry's top level earners for direct
contributions, bequests from estates and
grants from foundations.
The campaign, the first held by the fund
since 1955. will assure continued expansion
of relief fund programs and activities. Last
year, expenses soared to $2,000,000. double
the amount spent in any previous year in
the fund's history. With the average age in
the industry today computed at 53 years,
fund officials expect a multiplied case load
in the next five to ten years and feel the
fund must expand in the Immediate future
if services to the industry needy are to
continue at the same level.
w *
For the top male role in "A Young Man's
Fancy," Ann Margret starrer for UA release,
James Darren has been selected. The picture
goes before the cameras on June 15,
according to Howard W. Koch, executive
producer of the Frank Sinatra company.
It will be filmed in Panavision and Technicolor
in Hollywood and Ft. Lauderdale, Fla.
All Stock to W. S. Gerrie
LOS ANGELES—William S. Gerrie, electrical
engineer of Toronto, has acquired all
stock In Raphael G. Wolff Studios, Inc., a
pioneer Hollywood producer of industrial
and business films. Company founder
Raphael G. Wolff said the transaction
completed a deal that was initiated December
1961 when Gerrie obtained operating
control of the studios from Wolff, who will
remain in the industry as a business film
consultant.
Entertainment stars including Stubby
Kaye, Tommy Kirk, Roger Smith
and wife Victoria Show, Grand Williams,
Annette, Eva Six and Doug
Mossman appeared at the gala reopening
of the Reseda Theatre on Reseda
boulevard in Los Angeles, completely
remodeled by Pacific Drivein
Theatres. The new showcase features
a new -type facade, a new snack
bar, lobby and boxoffice. new carpeting
and draperies, new lighting, air
conditioning and modernization of the
lounges. Pacific home office personnel
attending included Don Guttman,
Pat Notaro, Mike Forman. Zack Beiser.
Jim Barka. Stan Lefcourt. Mel Goldsmith,
Jack Case and Leonard
Schwartz. The house is managed by
Stewart Burton under district manager
Art Gordon.
Shorts Nominees to MFI
LOS ANGELES—Robert I. Kionenberg.
president, announced Manhattan Films International
has obtained the distribution
rights in the 13 western states for two new
short subjects, which have been nominated
for this year's Academy awaids— "The
Hole," a cartoon subject, produced by John
and Faith Hubley for Storyboard. and
"Hcureux Anniversaire" (Happy Anniversary
i, produced by Pierre Etaix and J.
C. Carriere for CAPAC Productions.
Brotherhood Award to Red
SAN DIEGO—Red Skelton was presented
the National Conference of Christians and
Jews Brotherhood award at the first annual
testimonial dinner of the San Diego
chapter held in the U. S. Grant Hotel
recently.
BOXOFFICE :: March 11, 1963 W-1

—
Gov. Tim Babcock Tops
MTA List of Speakers
GREAT PALLS. MONT.—Governor Tim
Babcock and six prominent indu.stry
figures will address members of the Montana
Theatre A.ss'n. whose convention will
be held here Tuesday tl2i and Wedne.sday
(13>. according to Chris Gorder. MTA
president. The sessions will be held at the
Rainbow Hotel.
Dale Robertson, Hollywood western film
star: Paul Rickctts. new president of the
United Theatre Owners of the Heart of
America and Ness City. Kas.. exhibitor:
Fred Souttar, immediate past president,
UTOHA, Kansas City: Harold Chessler.
Theatre Candy Distributing Co.. Salt Lake
City; exhibitor Ross Campbell, Sheiidan.
Wyo., and Al Donahue, Great Falls exhibitor,
round out the speakers list, along with
the governor. Donahue was one of four exhibitors
recognized as Theatremen of the
Year by the recent Show-A-Rama VI held
in Kansas City by the UTOHA.
SEATTLE
DENVER
Wariety Club inauguration of officers will
be held Thursday > 14 1 in the Windsor
Ballroom of the New Washington Hotel.
A St. Patrick's theme will prevail. For
tickets, contact: Mary Fay at United
Artists, MA 3-3788: Bob Pamell at Favorite
Films, MA 4-6234, or Homer Schmitt of
Columbia, MA 3-5349 . The Junior circuit
is
. .
taking over the Yakima theatres
Yakima, Capital and Tower Drive-In—
from First National Theatres. Michael
Mercy, Forman Theatres in Los Angeles,
will act as city manager. Buying and booking
will be handled through Mid-State.
Mike Powers, 20th-Fox branch manager,
spent the weekend in Los Angeles in a
meeting with New York executives . . . Bob
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EXHIBITORS OF UTO TO HOST
ANNUAL CAPITOL RECEPTIONS
More Intelligent Films
But No Magic Formula,
Says Jack Lemmon
Kansas City—Fred C. Souttar. president
of the United Theatre Owners of
the Heart of America, announced at
the Thursday morning Show-A-Rama
VI meetings, that the UTO board of
directors had voted to underwrite
yearly receptions for legislators in the
state capitals of Missouri and Kansas.
Legislators will be entertained in
Topeka at a place designated by Fox
Midwest, while Missouri legislators at
Jefferson City will be honored at a spot
designated by Durwood Theatres.
Show-A-Rama VI presented a serious
package in a dazzling wrapper, with the
tinsel and the hard-core beneath gaining
equal admiration from the more than 1,000
visitors.
A number of first-timers, and at least
one member of the working press, remai-ked
that the exhibitors attending the
sessions were the most receptive, orderly
and down-to-business group yet encountered.
NATIONWIDE ATTRACTION
Having gained coast to coast attention as
the most efficient bloodbank at which to
tank up with a year's infusion of new ideas,
renewed enthusiasm and a fresh outlook.
Kansas City's Show-A-Rama committee,
under the direction of UTO president Fred
Souttar and convention chairman Doug
Lightner of Commonealth, outdid itself in
all departments.
Over the dais, for example, was a large,
frankly fake theatre marquee complete
with gay colors, glitter and gently twinkling
colored lights. This atmosphere maker was
augmented by gay theme signs. "Selling
Spree in '63" and "Will You Brag or Drag
in '63?" A four-piece band of marching
musicians, dressed like circus bandsmen of
tradition, came in and out on cue to help
heighten the aura of showmanship. Even
more spectacular was the threesome of
lovely professional models that carried appropriate
signs, handed out cards and
otherwise behaved usefully as well as
decora tively.
ACCOLADES TO LEADERS
Coming in for special mention from
Souttar were M. B. Smith, who engineered
the brochure; L. J. Kimbriel, for his successful
efforts on the tradeshow; Bev Miller,
for prize promotion and many other
accomplishments: Paul Ricketts. for his
outstanding Thursday morning showmanship
clinic: Dick Orear. UTO board chairman,
for excellent organization work locally and
nationally: Ab Sher. for outstanding ticket
sales: Ed Harris, who acted as sergeant-atarms:
Aithui- Cole, untiring work on behalf
of the industry: Arnold Gould, for his
legislative efforts in Jefferson City, and
Pardon, It's Student
And Not Kiddy Shows
KANSAS CITY—Appearing at the
Small Town Theatre Clinic session of
Show-A-Rama VI here Thursday morning,
Maurice Robbins of Huntington,
Ind., outlined his program for children's
shows, emphasizing that he always
designates them as "Student
Shows."
Robbms said that he had been under
considerable pressure from civic leaders
and PTA groups concerning mature
pictures. About three years ago.
he said, he worked with the PTA council
to set up a series of student shows.
The PTA sold tickets for Saturday 2
p.m. performances. Robbins provided
the council with a list of about 40
films from which it selected the student
series.
No tickets were sold at the theatre
boxoffice for the 2 p.m. performance.
However. Robbins said, he replayed
the program at 4 p.m. for the general
public. Robbins reported he has no behavior
problems in the theatre and
that the program series serves to "take
the curse off" the attractions he plays
the remainder of the time.
Robbins said he successfully runs
three ten-week series a year in a town
of 17.000 population.
last—not least—Norris "Cress" Cresswell,
UTO executive secretary, for carrying
through the mass of convention detail.
After three days of highlights, it's tough
to come on as the finale, but Jack Lemmon,
in receiving UTO's Star of the Year award
Thursday afternoon, delivered a powerful
finish. After expressing wondennent at the
size and heft of the award trophy. Lemmon
said he would have attended this meeting
if it had been in Alaska or anywhere else.
AN ACTOR'S VIEWPOINT
He added, "This honor and an Academy
nod are tops. When people of your own
profession honor you, it makes you feel
great." Talking in a straight-from-theshoulder
manner and without notes, Lemmon
said he had gained a great deal of insight
in his chats with theatremen here, as
well as catching some of the prevailing enthusiasm.
And he went on to say that
more of the Hollywood contingent—actors,
producers and the rest—should have faceto-face
contact with the fellows who show
the pictures that Hollywood makes.
On the plus side, he said, is the growing
determination of Hollywood to make more
intelligent films. He illustrated this by
saying that "Days of Wine and Roses" just
wouldn't have been made ten years ago
that even "today" it took him two
years to find anybody that wanted to make
it I.
Both filmmakers and film exibitors, he
Show-A-Rama Says Hard
Selling Will Boost
Production
said, are kidding themselves if they think
there's a magic-formula picture that will
draw everybody to the boxoffice. There is
a place for all types of pictures which are
honest and well-made and it should be the
mutual duty of the distributor and the exhibitor
to find the magnet which will draw
into the theatre the audience for which the
picture was made.
PLEDGE ALL-OUT SELLING
Adopted were eight resolutions, the first
of which called upon exhibitors to do everything
in their power to encourage the production
of more motion pictures by all-out
selling efforts of all attractions played
through support of the "Business Building"
program outlined at the convention.
The resolution pointed out that a steady
and constant supply of good quality motion
pictures is a necessity to meet the
needs of all theatres and it called for an
orderly release during the entire 12 months
of the year to best serve the interests and
needs of all exhibitors and the theatre-going
public.
"We pledge. " resolution read, "our
support to the all-out selling of motion pictures
on a year-long basis through the
creation of a 'Business Building' program
as outlined in this convention."
In a second resolution, the UTO membership
reaffirmed its position that under
the American system of free enterprise, the
public is best served by free radio and free
television, and pledged to continue its opposition
to toll TV systems.
Following in line with a resolution
adopted by Missouri-Illinois Theatre Owners
Ass'n last month, the UTO membership
recommended that all exhibitors carry in
their advertising information advising the
general public whether pictures are considered
by the respective exhibitors as suitable
particularly for adults. The UTO expressed
its belief that patrons could best
be served by calling upon all theatres to
aid the parents of children attending motion
pictures in selecting generally those
pictures most suitable for children to attend.
Every exhibitor was asked to make a
personal pledge for the good of exhibition
in Missouri and Kansas.
COMMEND THEIR ST.\ND
Other resolutions included:
Commendation of the stand of David E.
Milgram and John Stembler on the issue
of Sunday Night Movies and the selling of
the biggest motion picture attractions for
use on prime time TV. "We urge, " the resolution
read, "that greater care be given to
the selection and the sale of releases of
motion pictures to television. Many of
these attractions are being sold today before
their complete commercial value is
fully realized by both the producers and
I
Continued on next page"
BOXOFTICE March 11, 1963 C-1

SHOW-A-RAMA .
. .
Urge Audience Polls on Annual Bests
I
Continued from preceding page)
the motion picture exhibitors who pay the
principal costs of making these attractions."
A special citation was voted for those
who participated in the Show-A-Rama
tradeshow through donations, sponsorship
of convention events, program advertising
or contributions to the drawings. Appreciation
was expressed to the members of the
UTO who contributed many houi-s in planning
the convention.
The UTO also reaffirmed its stand taken
at the 1962 convention in favor of a plan
of audience participation in the selection
of the best motion picture and best performances
of the year. "We continue," the
resolution read, "to feel that the theatregoing
public should have the opportunity
of making its favorites known by the public's
own selection of the pictures and stars
they most enjoyed during the past year.
United Theatre Owners of the Heart of
America stands ready to join with any national
organization who will help create a
nationwide audience poll. We uige that
other state organizations indicate their approval
and willingness to cooperate in
resolutions adopted at their own meetings
duiing the coming year."
The membership also resolved to express
its gratitude to those who traveled many
miles to attend the Show-A-Rama sessions,
giving special salutes to exhibitors
from Canada and foreign countries and to
the stars who appeared.
Notes on Missouri -Kansas Conventioners
While there were not many women at
the Tuesday luncheon, many wives accompanied
their husbands to the convention—but
they were probably out shopping
Tuesday in order to show up at the Star
dinner dance Wednesday night and the
Star luncheon Thursday noon.
Mr. and Mrs. Robert Klinge were up
from Joplin. He manages the Lux Theatre
and says business has been good but it
is hard to know exactly what the public
wants—you don't always guess right on a
picture.
Mr. and Mrs. R. L. Adkins of the Davis
Theatre at Higginsville renewed old acquaintances
and made new ones as did
many others. The "Doc" Cook family from
Maryville, Mo., are other oldtimers seen
every year. The crowd was such that it
was hard to move about on the various
floor levels where the main events were
held. The same held true for the exhibits.
The elder Cooks were up from Port Myers,
Fla., where they now live four or five
months out of the year. Doc said they were
returning there this weekend to stay until
spring arrives at Maryville. He reported
he had his grandchildren down at Christmas
and took them on a sightseeing trip
around Florida.
E. D. Dorrell, who manages the Fox Theatre
(formerly the Granada) for Fox Mid-
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Also a Full Line of
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SHREVE THEATRE SUPPLY CO.
217 WMt Itfh St. HA 1-7849 Konsat City, Mo.
STEBBINS

. . Seen
their home at 1436 North Sixth. They did
not compete this past Chiistmas because of
Commonwealth Amusement
illness . . .
Corp. will operate the Midway Drive-In
Theatre at Junction City, Kas., this year
under an agreement with Mrs. Carol
Weber, widow of Warren Weber who
passed away last August. The Commonwealth
circuit already operates Junction
and Colonial theatres in Junction City,
with Vern Peterson as city manager. No
opening date for the Midway Drive-In has
been set, as yet.
. .
Gene Snitz, Columbia Pictures city salesman,
and his wife have left for California
to spend a few days with their son who is
in sei-vice and will be leaving soon for Okinawa
. Warner Bros, manager Russ Borg
was in Dallas for a regional sales meeting
and Joe Neger, 20th-Fox manager, was
heading for company meeting on the west
coast . on Fihnrow ahead of Show-
A-Rama were Mr. and Mrs. Kyle Keltner
of the Ozark Theatre at Ozark, C. V.
"Beau" Crocker of Ulysses, Kas., and Raymond
Johnson of the Miner Theatre at
Moran, Kas.
ST.
LOUIS
New $75,000 Concessions
For Indiana Drive-In
GRIFFITH, IND.—As soon as winter relents,
constiniction of a $75,000 concessions
building will get under way at the Ridge
Road Drive-In. Bernard Depa, manager
of the airer, said the new building wUl be
of the old concessions
about twice the size
stiTicture, which will be left standing to
provide storage space.
The main building of the proposed consti-uction
will be 72x64 feet, fronted by a
40-foot patio. Benches ajid loud speakers
will be installed on the patio for patrons
who wish to watch the screen program from
there. Pour lanes in the cafeteria will enable
customers to enjoy faster refreshment
service.
The Ridge Road Drive-In is a unit of
General Drive-In Coi-p-. which has headquarters
in Boston.
TWA Flights to Get Films
For Economy Class
From Eastern Edition
NEW YORK—Inflight Motion Pictures
will expand its film showings on TWA
trans-Atlantic flights to include the economy
class as well as first class passengers.
New service will stai't May 1. First class
passengers have been treated to first-run
pictures for the last 18 months.
David Flexer, president of Inflight, said
his company would spend more than $1,-
000,000 on equipment required by the expansion
program. The summer schedule of
TWA will call for 122 weekly flights between
Europe and the United States, a
record number for the company.

. . The
. . Stanford
. . Movie
. . The
. .
. . Peter
. . Harry
Both
. . Marie
which
had
CHICAGO
. .
. . .
T ouis Hess, manager of Aztcca and Clasa-
Mohme operations in this area, hosted
nuns and priests at a screening of "Fra
Escoba," 'Friar Broom >, a film depicting
June
the life of St. Martin De Porrcs .
26 is the target date for the opening of
"Cleopatra," probably at the B&K State
Lake in the Loop .
Kohlberg is
planning three new hardlops in Milwaukee
shopping centers Bob Allen, head of
Continental Distributing here, returned
from a holiday in Jamaica and Nassau.
Jackie Coogan is serving as a consultant
for a TV commercial at the Wilding studio,
originally Essanay, where Coogan made his
very first movie. "Skinner's Kid" . . . Glenn
Ford and Hope Lange were here in behalf
of "Love Is a Ball" . Woods Theatre
won the first showing of "Papa's Delicate
Condition" . critics from the
major newspapers joined a group invited
to take a four-day trip to London for the
premiere of Judy Garlands "I Could Go
on Singing."
.
Kermit Russell, head of Russell Films,
hosted a screening of "Hercules and the
"
Captive Women with Larry Woolner, the
producer . new Edens Theatre presented
a free show for children as part of
its opening week festivities, featuring "The
Three Worlds of Gulliver"
eign-language films
. .
highlight
Nine
the
for-
March
schedule at the Clark Theatre in the Loop.
Bob Bachman, general manager of the
L&M Management Co.. is preparing for reopenings
of the nine L&M drive-ins .
John Calhoun. MGM publicist, went to
Minneapolis to set up a campaign for the
opening of "How the West Was Won" at the
FILMACK
HAS ALWAYS LED
\M THE FIELD FOR TOP
QUALITY AND SPEED
SPECIAL
TRAILERS
1327 S. Wabash
Chicaeo i. III.
Always
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Send U> Your
Ntxt Ordtr - Wc
Hav(Th< Know-How
THESfTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything /or the Theatre"
. . . Cooper Theatre MGM division managirs
from all over the country arrived
here March 6 for a week of meetings headed
by Morris Lefko, general sales manager,
follow-ing a conference of midw-e.st branch
nuinagers conducted by division manager
Bill Madden.
The Milford Theatre reported new boxoffice
records with a Polish double feature
. . . Nuns and clergymen attended screening's
of "The Reluctant Saint. " will
open at the Surf on the near north side
on the 14th. At the Esquire, also a near
north house, clergy and educational groups
"
previewed "Billy Budd. theatres are
offering a special group admission of 50
cents a person.
.
.
The new switchboard operator at Warner
Bros, is Ann Komie. who succeeds Carroll
Hughes, resigned . Rich, assistant
WB cashier, suffered a broken
wrist Rosian, Universal, hosted
a screening of "The Birds" . Dick Graff.
U-I manager, and publicist
.
Ben Katz attended
sales conferences in New York.
Sean Connery, here on a round of personal
appearances with Wally Heim of
United Artists, attended a screening of
"Dr. No" . Goldman. UA manager,
returned from a holiday in Acapulco . . .
Sam Ross has joined UA here as a field
salesman.
INDIANAPOLIS
. . .
The northside neighborhood Vogue Theatre
closed Tuesday i4i for several weeks
and will undergo major remodeling
The East National Drive-In, Cumberland,
has been sold to Cantor Amusements. This
will be Cantor's third large drive-in in the
Indianapolis area. The other two are the
Lafayette Road on U.S. 52 and Shadeland
on Shadeland avenue iRoad 100 1.
Indianapolis Variety Tent 10 is moving to
new quarters at 4167 North College Ave.
St. Louis Firm Will Film
Kennedy in Costa Rica
ST. LOUIS—Guggenheim Productions of
St. Louis has been chosen by USIA to make
a documentary on President Kennedy's
forthcoming visit to Central America.
Richard Heffron of the Guggenheim organization
is in Central America writing
the script at the moment. The picture will
be directed by Charles Guggenheim. The
President is scheduled to go to San Jose.
Costa Rica, March 18 to meet with the
heads of six Central American countries.
The theme of the movie will be the advancements
in the Alliance for Progress.
Emeric Presburger will write the screenplay
for the Columbia release based on his
novel, "Killing a Mouse on Sunday."
'Mockingbird' Starts
Very Solidly in Loop
CHICAGO -Once more, weekend business
aided the past week's gross situation.
Some "sneak previews" in Loop houses
were also helpful in keeping business up
to a steady par. "To Kill a Mockingbird,"
which opened at the United Artists with
Academy Award winning potential, was the
top grosser for the week.
(Average Is 100)
Capri—The Fruit Is Ripe (SR); Some Like It Cool
(SR), 3rd wk 150
Carnegte— Divorce— Italian Style (Embossy), 3rd wk. 125
Crnestage— Lowrcncc ot Arabio (Col), 8th wk 235
Cinema— David and Liso (Cont'i), 3rd wk 175
Chicogo— Diamond Head 'Col), 4th wk 1 55
Esquire—A Girl Named Tamiko [Para), 4th wk. ..145
Loop— Freud .Univ), 3rd wk 125
McVickers— How the West Was Won (MGM-
Cirieroma), 2nd wk 250
Monroe— Peeping Tom (Astor); Coreer Girl (Astor),
2nd wk 145
Orientol—Five Miles to Midnight (UA), 2nd wk. 170
Roosevelt—The Roven (AlP), 2nd wk 185
State Lake—Son of Flubber IBV), 3rd wk 200
Surf—Lonely Are the Brave (Univ), 5th wk 145
Todd—Mutiny on the Bounty (MGM), 17th wk. ..120
United Artists—To Kill a Mockingbird, (Univ) ....250
Woods—The Lion (20fh-Foxj, 2nd wk 175
World Playhouse—Naked Interlude (SR); Assault
(SR), 3rd wk 135
'Roses' Leads Big Lineup
In Brisk Kansas City
KANSAS CITY— Local first runs had an
outstanding week, particularily considering
the start of the Lenten season. "Days of
Wine and Roses" was the biggest thing to
play the Paramount in a long time, with
the film's many Oscar nominations helping,
as did the advance publicity on Jack Lemmon's
visit to Kansas City. He was slated to
appear on stage Wednesday i6i. an added
boost from both publicity and boxoffice
standpoints. "Billy Budd" was a fine, steady
opener at the Brookside, a picture which
is attracting all age groups, while "Diamond
Head an excellent first week
"
at the Plaza and seems to be a natural for
the young daters.
Brookside— Billy Budd AA)
:
210
Ccpri—Mutiny on the Bounty (MGM), 10th wk. ..150
Empire—The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 29th wk 125
Kimo—Phoedro (Lopert), 1 1th wk
1 IQ
Paramount— Ooys of Wine and Roses (WB) 450
Plaza— Diamond Head (Col) 255
Roxy— Follow
',
the Boys (MGM) ^200
Soxon—Lawrence of Arabia Col), 2nd wk '300
Uptown, Granada—Son of Flubber (BV), 2nd wk. . .410
'Flubber' Holds Up Against
Indianapolis' Foul Weather
INDIANAPOLIS — Highly variable
weather, a sub-zero blizzard one day and
spring the next, has been discouraging theatre
attendance here to some extent this
week. But "Son of Flubber" continued to
ride above it and seemed headed for another
holdover. "Days of Wine and Roses"
opened well, considering the conditions.
Circle— Son ot Flubber (BV), 2nd wk 250
Encore— Ingmor Bergman Film Festival
(Jonus), 3rd wk IQO
Esquire— Divorce— Itolion Style (Embossy), return
run 115
Indiana—The Best of Cmcramo ,CineromQ), 8tfi wk. 75
Keith's— Doys of Wine and Roses (WB) 150
Loews— Five Miles to Midnight (UA) 125
Lyric—The Longest Day (20th-Foj

. . . Dame
. . The
. . Beverly
. . Special
Allanla Still Faces
Classification Test
ATLANTA—The state supreme court has
ruled that Atlanta had the legal right to
enact a film classification ordinance, but
whether or not it's constitutional is another
question. Specifically, the tribunal decreed
that a Fulton County judge had erred in
pronouncing the city's film ordinance
invalid.
"However, in holding the ordinance in
question is within the charter powers of
the city of Atlanta," the decision said, "we
make no ruling upon any of the attacks
challenging the constitutionality of the
ordinance, not passed upon by the trial
court because of its ruling that the ordinance
was not authorized by the charter.
"While it would be desirable in this one
review to decide all of the questions involved
in the case, that is impossible. We
are bound by the rule that this court will
never pass upon constitutional questions
unless it clearly appears in the record that
the point was directly and properly made
in the court and distinctly passed upon by
the trial judge."
Ten motion picture producers and distributors
filed suit last September attacking
the city's new motion picture review
ordinance that required them to submit all
films to the city reviewer for rating as to
"approved," "unsuitable for the young"
and "objectionable."
In their suit, the producers and distributors
said they did not produce obscene motion
pictures and they objected to being
compelled to submit all motion pictures to
the reviewer "because on occasion one picture
may be produced which the reviewer
deems obscene."
The companies will resubmit their attack
on the classification ordinance to the Fulton
County superior court.
CHARLOTTE
pmery VVister, amusements editor of the
New's. is on a business trip to New
York. On his return trip home he will stop
. . .
. . Irene
in Washington for a few days
Scott Lett, whose husband is
. . . Mrs.
Howco vicepresident,
is recuperating in Mercy Hospital
Frank
after undergoing surgery Beddingfield. Consolidated Theatres, is a
patient at Presbyterian Hospital .
Monahan, Howco, and Mable Long, Columbia,
are ill with the flu.
Paramount sneak-previewed "My Six
Loves" at the Manor Theatre February
18. The picture was acclaimed by the hundreds
in attendance as a laughter-filled
family comedy.
David Brinkley, North Carolina-born
newscaster and member of the Huntley-
I
Continued on page SE-3)
JACKSONVILLE
Pddie Stern, film buyer for Wometco En-
1 3 1
terprises of Miami, came in for a tour
around Filmrow . Wirick, Warner
Bros., rode a jet plane to Cincinnati for
a weekend visit with relatives . . . Enjoying
a vacation in Alpha, Ga., was Edwina Ray,
WOMPI officer at Florida State Theatres
Judith Anderson, noted Broadway
actress, had to cancel her scheduled
stage appearances here at the Civic Auditorium
Sunday when sudden illness
forced her into an Asheville, N. C, hospital
the night before.
WOMPI members were readying a St.
Patrick's Day card and birthday party
March 16 for residents of the All Saints
Home for the Aged. Among the guests of
honor at the Irish affair will be Dominick
Mullaney, a former local basketball great
who managed and played first base for
Jacksonville's first minor league championship
team.
Mrs. Shirley Gordon, Warner Bros., had
as her guests her brother and sister-inlaw,
the A. E. Rosenblooms of Chicago, who
were en route home after vacationing in
Miami . February 26 spaghetti supper
held in the Studio Theatre was prepared
by WOMPI's "cooking president,"
Anne Dillon, and attended by many invited
guests ... A new WOMPI fund-raising
project consists of the sale of miscellaneous
greeting cards and decorative
wrapping papers . . . Mrs. Iva Lowe,
WOMPI manager of the San Marco Art,
staged a successful sneak preview of "Divorce—Italian
Style" near the close of her
run of "David and Lisa." Marty Shearn,
manager of the Center, followed suit with
"
a sneak of "Come Blow Your Horn during
his run of "A Girl Named Tamiko."
Harry Chambers, a lively member of
French Harvey's staff at the Florida State
Theatres warehouse, was honored with a
coffee service by his fellow workers on the
occasion of his 68th birthday . . . Foreign
film fans attending the San Marco Art
Theatre are enjoying the resumption of
popcorn sales there after missing their favorite
ingredient for several months.
It is reported that WOMPI members of
New Orleans are planning to board a chartered
Greyhound bus leaving here next
September 11 with a contingent of local
WOMPI members aboard and that the
two WOMPI groups will share the bus from
New Orleans into Dallas for the WOMPI
Ass'n convention ... It is also reported
that the hosting Dallas WOMPIs are planning
an Alaska-size convention, including
a visit to a working ranch and a downtown
WOMPI parade . WOMPI birthday
greetings in March have been extended
to members Betty Loop, Philomena "Phil"
Eckert, Betty Healy and Shirley Gordon.
Herman B. Meiselman's Midway Drivein
had a rare first-run showing of "Tomorrow
Is My Turn. a French love
"
drama,
after many months of subrun films . . .
North Florida's dominant drive-in theatre
for many years, Loew's Twin Normandy
Outdoorer, bowed out of local motion picture
exhibition Sunday night i3i to make
way for the construction of a new shopping
center. The final program consisted of
"Parrish" and "Claudelle Inglish" . . . Firstrun
holdovers were "The Longest Day" at
the Five Points and "To Kill a Mockingbird"
at the Town and Country . . .
New
first-runners, all downtown, are "Five
Miles to Midnight" at the Florida, "Mill of
Stone Women" and "Trauma" at the Imperial
and "Love Is a Ball" at the Center.
Mrs. M. B. Loder is the new owner of the
Central Theatre, Willacoochee. Ga., which
had been closed for many months . . .
During February, WOMPI members gave
216 hours of service to ill and shut-in persons,
needy families, hospital patients and
unfortunate children, reported Ida Belle
Levey, service chairman.
Dial-a-Movie Service
Started at Orleans
NEW ORLEANS—Dial-a-Movie
service
has been inaugurated here by the Raymond
family under the sponsorship of the Church
Supply House at 224 Dauphine. The service
was suggested by Father Romagosa,
executive editor of the Clarion Herald,
archdiocesan weekly.
When 525-4288 is dialed, a list of new
film titles, as well as the titles of motion
pictures showing at the subrun theatres is
supplied, along with their suitability for
persons of all age groups. These ratings follow
the listing of the Catholic Legion of
Decency. The list is also carried weekly
in the Clarion Herald.
A spokesman for the Raymond family
said the listings used for the Dial-a-Movie
are changed two or three times a week to
correspond with both first-run and neighborhood
theatre attractions.
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BOXOFTICE :: March 11. 1963 SE-1

!
—
MIAMI
James Carey of Jacksonville, 26 years with
Loew's Theatres, has joined Wometco as
supervisor of the Boulevard. 27th Avenue.
Coral Way and North Dade drive-ins,
Nancy Guthrie, president of the Old
Guards (employes who have been with
Wometco more than seven ycars>, is planning
a March theatre party, show and
buffet for members at the Coconut Grove
Playhouse. The February affair, "Party at
the Top Hat Club," was held at the Rcela
Studios, which belongs to Womotco. Phil
Wolfson, brother of Wometco president
Mitchell Wolfson, made a hit with his parody
on "A Pretty Girl Is Like a Melody."
Louis Wolfson, son of the president, attended
the employes party, along with most
Wometco executives.
Neariy all top contenders for Academy
Awards honors are on screens in Greater
Miami and those that were here and left
will be back again. "Days of Wine and
Roses" caused a spurt at the boxoffice at
Florida State's Olympia, Beach, Gables and
Shores. "To Kill a Mockingbird" is the attraction
at Wometco's Carib. Miami, Miracle,
163rd Street and Palm Springs theatres.
Activity has picked up at the Sheridan,
where "Mutiny on the Bounty" is playing,
since the Oscar nominations. Florida
Cramoves.,,
you bet
State's Colony has "Lawrence of Arabia";
Brandt's Lincoln, "The Longest Day" and
Wometco's art houses—Mayfair, Sunset,
Normandie and Parkway— are showing "Divorce—
Italian Style."
The rush to capitalize on the nominations
is on. "Bird Man of Alcatraz" and "The
Miracle Worker" came into the Paramount,
Coral, Boulveard and Palm Springs. "The
Music Man," "Sweet Bird of Youth" and
"What Ever Happened to Baby Jane?" will
return soon. The Parkway has "Long Day's
Journey Into Night" booked for an early
showing,
.
Steve Cochran was in town en route to
Nassau to produce his own picture, "The
Other Side of the Coin, " for Robert Alexander
Productions. That's his real name
Robert Alexander Cochran
Stern,
.
Wometco vice-president
.
in
Stanley
charge
of real estate and insurance, and Madeleine
Trembley, a Wometco secretary, will
be married in April—probably on the 21st.
Both have been with Wometco around 30
years.
Claughton's Trail and Loew's 170th
Street theatres ran a special advance showing
of the new comedy, "The Courtship of
Eddie's Father ... Ed Claughton " jr., son
of Mrs. Lillian Claughton who owns the
Claughton circuit, and Louis Wolfson, son
of the Wometco president, were two of the
28 survivors in Dade County's wildest election
in history. Along with the 28 winners,
there were 203 losers, who were left wondering
what happened. Claughton, a 34-
year-old attorney without platform or
promises, proved his system was as good as
any by making the run-off in gioup 11. His
opponent will be another attorney, Tom
Spencer, for the Democratic House of Representatives.
Wolfson polled 20,709 votes as
compared with 13,113 for George Okell jr.,
who will be his run-off opponent.
Dolores Kirby was the winner in a bikini
contest to select "Miss Love Is a Ball" as a
part of the promotion for "Love Is a Ball"
at Florida States' Olympia, Beach, Gables
and Shores theatres. Runners-up were Patricia
Komatz and Lynne Rosen.
Customers come hack, profits are
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Ross Working With Lloyd
On 'Funny Side of Life'
From Western Edition
HOLL'irwOOD—Harold Lloyd has signed
Arthur Ross to work with him on development
of a film titled "The Funny Side of
Life," described as a comic definition of
the character portrayed by Lloyd. The film
will incorporate sequences not seen since
their initial release plus the complete film
of "The Freshman." Plans now call for an
August release.
Ross also worked with Lloyd on "The
World of Comedy," and recently completed
the screenplay for "The Great Race," to be
produced by Blake Edwards and the
Mirisch Co.
Jeff Corey to 'Cage'
From Western Edition
HOLLYWOOD—Jeff Corey, actor and
drama coach of the stage, screen and television,
will appear opposite Olivia de Havilland
and Ann Sothern in "Lady in a
Cage" for Paramount. He will be the drunken
derelict.
SE-2 BOXOFFICE :: March U. 1963

. . . Bootsie
. . The
. . Hazel
. .
. . Other
ATLANTA
.
. . . Helena
^orothy Eller, MGM staffer, entered a
hospital for surgery on her back
R. V. Smith TSC, spent a week at the
terminal in Knoxville supervising major
route changes in that area
Spears, Johnnie Barnes, Opal Tate. Bernice
Hinton, Lois Cone. Juanita Elwell. Marcelle
Kohn and Nell Solenberger took over
at the second tui-n-in for the WOMPI,
held in the offices of Georgia Theatre Co.
in the Pox building. This, compiled with
the tui-n-in via the CCA Hour on WGST,
gave the WOMPI Club fourth place and a
prize of $50. The next count was scheduled
for Monday night < 11 1 at the Georgia Theatres
office.
. . . Becky
Christine Gilliam, city censor, returned
home to recuperate after treatment at
Emory University Hospital
HoUingsworth of the Atlanta Girls Club,
spoke at the WOMPI Pebioiary meeting
Wright of the UA staff won a
case of "good cheer" at the Variety supper
meeting.
Tillie Shapiro went to Hot Springs, Ark..
to take the baths for two weeks and see
some of the races there . Edison
left National Screen Service to marry John
W. McVey, and moved to Santa Monica,
Mary Charles, daughter of
Calif. . . .
Charles H. Simpson of Capitol Releasing
Corp., is marrying James A. Watts jr. this
month . wife of Paul Wilson, 20th-
Fox, was ill.
Chef "Say Hey" Milton will
pinch-hit in
the Variety Club kitchen until a new chef
arrives, Dick Setton. house chairman repoits
... A Tent 21 bulletin asks all members:
"Get out your best bib and tucker
... A bigger and better Monte Carlo party
on the 16th." There will be more games,
more prizes, more fun, food and frolic than
ever before. Free cocktails from 7 to 8
p.m.. buffet from 8 to 9, then there will be
free coffee and snacks during the evening.
Dress is informal: tickets are $4 each. For
reservations call Roy Raymond, CE 7-7193,
or Joan Pierce, BL 5-2101.
Martha Hyer to 'Pyro' Cast
From Western Edition
HOLLYWOOI>—As soon as she finishes
"Wives and Lovers" for Hal Wallis, Martha
Hyer starts for Madrid where she will star
with Barry Sullivan in SWP Productions'
"Pyro," slated to roll April 1 in color with
Richard Meyer producing and Sidney W.
Pink directing his own screenplay.
FILMACK
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N»l Ordrr - We
Have The Kimw-Hon
Plans Big-Scale Film
On Spanish Civil War
From Western Edition
HOLLYWOOr>—Producer A. Ronald Lubin
plans a big-scale film based on Spain's
civil war. He has taken an option on "The
Spanish Civil War," by England's historian-novelist
Hugh Thomas.
Although much of the screenplay will be
filmed in Hollywood, Lubin said he plans
some shooting in Spain to assure locale
authenticity. A former MCA vice-president,
Lubin made his debut as a producer
last year with "Convicts 4, in association
"
with MUlard Kaufman, and followed that
with "Billy
Budd," each released by Allied
Artists. No release is set as yet for the
Spanish civil war film.
NEW ORLEANS
H udrey Stark, director of the Star Modeling
School, and some 200 students, including
Gail Del Corrall. who makes like
a mechanical model, are being showered
with verbal bouquets by Variety Tent 45
for their superb success in selling tickets
to the Variety-sponsored "Let's Go to the
Races" charity event at the Fairgrounds
racetrack on St. Valentine Day. The girls
covered the city for two days selling the
ducats from hotel lobbies, supermarkets to
street corners. The result was one of the
Fairground's largest crowds. The proceeds
from the ticket sales went to Tent 45 's fund
for construction of a hospital for underprivileged
children.
Charles King and his son Charles jr..
Mobile, who own and operate a string of
theatres, were here on a buying and booking
trek . exhibitors seen on Filmrow
included "old regular" Claude Bourgeois.
Biloxi; Jack Minckler of the indoor
Ritz, and Jack's Drive-In, Bogalusa; R. E.
Hook, Alabama theatre owner from Aliceville,
accompanied by Nathan Watkins, new
owner of the Ritz at Livingston and the
Sumter at York: Frank Pasqua. Gonzales;
Lloyd Royal jr., Meridian, Miss.: Herb
Hargroder of the Beverly and Broadway.
Hattiesburg: Joseph Barcelona. Regina,
Baton Rouge, and Louis Dwyer, Gulf
States booker, McComb.
Jimmy Nicholson, manager of Paramount
Gulfs Loop in Mobile, staged an Eskimo
yo-yo contest during a recent Saturday
kiddy matinee. Hari-y Broussard, manager
of the Saenger there who is an expert at
manipulating the yo-yo, volunteered his
services and entertained the house-packed
audience of young fry for nigh an hour
with his specialties.
Rod Lauren in 3-Picture
Pact With Bern-Field
From Western Edition
HOLLYWOOI>—Producer Richard Bernstein
has signed Rod Lauren to a threepicture
contract with Bern-Field Productions.
Lauren currently is starred with
Rory Calhoun, Rod Cameron and Ruta Lee
in the color production, "The Gun Hawk,"
which Bern-Field is making for Allied
Artists, with Bernstein as producer and Edward
Critchfield as executive producer.
Lauren's first picture for the company is
"Terrified," soon to be released by Ciown
International.
CHARLOTTE
I
Continued from page SE-li
Brinkley television news team, will be
emcee at homecoming night for stateborn
celebrities at the North Carolina
International Trade Pair. The program
will be held in Ovens Auditorium Sunday,
April 28. the day after the fair opens in
the Charlotte Coliseum and Merchandise
Mart.
The WOMPI committee to nominate
candidates for 1963 offices consists of
Nancy Wise, chairman. United Artists:
Viola Wister, Howco; Libby Hinson, Plaza
Theatre: Virginia Porter and Betty Gosey.
Howco. WOMPI fund raising projects, decided
on at the February luncheon meeting,
will be a bridge and canasta party
and a sale of new spring hats. A prize
will be awarded for the craziest hat made
by a WOMPI. Ernest Johnson, an accomplished
musician who has been playing
nightly at the Dogwood Room, entertained
WOMPIs attending the luncheon meeting.
A Valentine theme was used in decorations
and the door prize was a box of
Valentine candy, won by Myrtle Parker,
Paramount. WOMPIs from Howco. the
Plaza Theatre. National Screen Service
and Queen City Booking were in charge
of the program.
Exhibitors on Filmrow: North Carolinians
Homer Haynes. Hickory: Lawrence
McAllister. Stanley: Ruby Howell,
Smithfield: R. L. Baker, Gastonia; Ken
Benfield, Valdese: Willie Sams, Statesville:
Harry Cooks, Mouiit Olive: Marion Davis,
Whiteville: J. K. Whitley, Kannapolis;
Mrs. Charles Blanton, Cherryville, and Mrs.
Runa Greenleaf. Liberty: South Carolinians
Mrs. Florence Tarleton, Orangeburg: A. O.
Hill, Ware Shoals: Richard Freeman.
Gloversville: T. E. Murdock, Rock Hill:
Buck Herlong, Saluda, and Steve Mitchell,
Greenville.
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BOXOmCE March 11, 1963 SE-3

—
MEMPHIS
\X7atson Davis, advertising director of
Malco Theatres wlio often has Memphis
and the trade territory excited over
his promotions of liorror movies, has won
an outstanding award for his efforts. Davis
was named one of the four showmen of the
year by Theati'e Owners of America and
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Nashville, Tennessee
went to Kansas City to accept his award.
Davis was selected for his imagination
and showmanship in promotiny horror
movies for the Malco organization.
E. G. Vandiver. Palace, Kennett, Mo.,
was visitor . . . A. B. Gooch .ir., Savannah
a
Drive-In. Savannah: Hays Redmon, Strand,
Millington: Louise Mask. Luez, Bolivar, and
W. P. Ruffin jr., Ruffin Amusement Co.,
Covington, were among Tennessee exhibitors
on Filmrow during the week.
From Mississippi came Mr. and Mrs.
George Lackey, Starlite Drive-In. Kosciusko:
John Twiehaus, Skylark Drive-In,
Clarksdale: Prank Heard, Lee Drive-In. Tupelo:
Bert Bays, Grenada, Grenada, and
Leon Roundtree, Holly, Holly Springs.
Orris Collins. Capitol, Paragould: Tom
Pemberton, Capitol, Marvell; Don Landers,
Radio. Harrisburg: John Staples, Carolyn,
Piggott, and William Elias. Elias Drive-
In. Osceola, were in town from Arkansas.
First U.S. Role Goes
To European Star
From Western Edition
HOLLYWOOI>—MGM has signed European
Elke Sommer to star with Paul Newman
in her first American motion picture,
"The Prize." Robert M. Weitman said Miss
Sommer has appeared in 17 films in
Prance, Spain and Germany, most recently
in "The Victors." The film wUl be produced
by Pandro S. Bennan from a screenplay
by Ernest Lehman, who adapted the
Academy Award-winning "West Side
Story."
"The Prize" will be filmed entirely at
MGM studios with the exception of a few
key background location scenes.
More than 300 bookings have been completed
for MGM's "The Courtship of
Eddie's Father" through the TOA Hollywood
premiere plan, with the first wave of
openings starting March 13.
Key cities opening the Joe Pasternak
production March 13 include Paramount,
Denver: State, Cleveland: Warfield, San
Francisco: Grand, Atlanta: State, Houston;
Palace, Dallas: State, Syracuse: Alabama,
Birmingham: Albee, Cincinnati:
Manor, Minneapolis: Rogers, Chattanooga:
Loew's, Indianapolis, and Loew's 170th
St., Miami Beach.
Sunday New Mexico Bill
Passes Over Theatres
From Western Edition
ALBUQUERQUE — Exhibitors are given
a special exemption in a new Sunday blue
law bill introduced in the current session
of the New Mexico legislatui-e. now meeting
in Santa Pe. The proposal, introduced by
Rep. Simon Jimmio Bustamante, would
prohibit most business and commercial
activity on Sundays. Given special exemptions
were theatre exhibitors and radio and
television broadcasters. No such exemption
was listed for newspapers.
Opposition to the bill, however, is heavy
and it isn't expected to get out of committee
in current session.
Tlubber' and 'David'
Are Hits in Memphis
MEMPHIS—"Son of Plubber" took the
town by storm. It did 400 per cent of average
business at the Malco the first week.
The first Sunday it did almost a full week's
normal business. People stood in long lines
waiting for the next show. "David and
Lisa" had a really big week, 255 per cent of
average, at the Guild and was held over.
"The Longest Day" held up well and did an
average business during a fourth week.
(Average Is 100)
Guild Dovid and Liio (Cont'l) 255
Moico Son of Flubber (BV) 400
Paloce The Raven (AlP), 2nd wk 80
Plazo Diamond Head (Col), 3rd wk 100
State— Stagecoach to Dancers' Rock (Univ);
Mysterious Submarine (Univ) 100
Strand The Longest Day (20th-Fox), 4th wk. ,.100
Studio—The Mark (Cont'l); A Torte of Honey
(Cont'l), return runs 35
Warner Two for the Seesaw (UA), 2nd wk 100
Japanese Markets Sought
By Projected Sound Chief
From Central Edition
PLAINFIELD, IND.—F.
O. "Hilly" HiUigoss,
local theatre operator and manufacturer,
has been in Tokyo, Japan, for
three weeks in a quest for business connections.
Hilllgoss operates the Projected
Sound manufacturing fii-m. along with his
sons Tom and Dick. He also owns a drivein
theatre in Terre Haute.
He had been in the drive-ln theatre business
for several years when, about four
years ago, he invented a housing for the
in-a-car speakers used at diive-in theatres.
He formed a company and began manufacturing
them here. His sons joined him
and now the firm is seeking to expand its
line of products, possibly including such
items as junction boxes.
Big Disc Tiein Planned
From Western Edition
LOS ANGELES—One of RCA-Victor's
most elaborate record promotions has been
planned for Elvis Presley and the ten songs
he sings in "It Happened at the World's
Pair," MGM's Easter release. Joining with
the RCA-Victor organization in promoting
the records are the entire MGM advertising,
publicity and exploitational staffs in
New York and at the Studio.
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. . Don
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Van Ellis New Head
Of Morion Food Co.
DALLAS—Van C. Ellis, former vicepresident
in charge of sales, has been advanced
to the presidency of Morton Poods
as G. C. Morton, founder and previous
president, became the first board chairman
in the firm's history. Concurrent with these
changes, James W. Campbell, vice-president
in charge of purchasing, became executive
vice-president, a newly created position:
Jack D. Brown advanced to vicepresident
in charge of manufacturing and
Donald M. Guest was promoted to secretary-treasurer.
Brown had been vicepresident
in charge of production, while
Guest has served as secretary and controller.
Ellis has been with the company 15
years: Campbell, 14: Brown, 10, and Guest,
17 years. Campbell's first position with
Morton was as assistant buyer. He was promoted
to purchasing agent in 1950 and to
vice-president in charge of purchasing in
1959.
Ellis, who holds directorships in the Fair
Park National Bank and Lone Star Insurance
Co., predicted continuation of the
firm's slogan-policy, "You Must Be
Pleased," and continued growth in the
foods field.
EL
PASO
paul Hogervorst, one of the owners of the
Trail Drive-In in the Upper Valley at
the Crossroads, is presenting weekend
Dusk to Dawn shows. For example, he advertised
"Scandals of 1963— 11 Features,
including Just the Bare Facts, Back to
Nature, In the Mood for Love, Dreamland
Girls, Life at Stake, Blonde Pick-Up and
Nude in the Window." Tagged as adult entertainment,
admission was a dollar per
car occupant. The ozoner has changed
ownerships several times in recent years.
The only opposition on the west side of
Franklin mountains is the Fiesta Drive-In,
which is skippered by Bill Burke, who
schedules entirely different film fare.
In a recent conversation with Joe Prensky.
owner of the Central Ticket Agency
and the International Artists booking
combine, we learned that two or three
entertainment spots in El Paso were in
the market for stage attractions, similar
to those he licenses for the La Fiesta theatre
restaurant and the La Nueva
Cucaracha supper club in Juarez, Mexico.
"They want top stars and quality shows,
but these cost money," he says. "It's a
gamble, but it would pay off in El Paso.
Currently on the north side of the Rio
Grande, La Hacienda Players present on
Friday-Saturday nights silent movies, burlesque,
ragtime piano, vaudeville, pantomines
and sing-alongs—all to the tune of
only $1.50 a person, far less than is paid in
Juarez. And, they're crowded."
Rita Gam ended her seven-year marriage
to producer Thomas G. Guinzberg recently
in Juarez, Mexico's first civil court. The
tall German-born actress appeared in
court accompanied only by her Mexican
divorce consultant, and attracted a large
crowd but refused to talk with newsmen.
Gordon R. Jones, Local 153 business
. . .
agent, reports a busy schedule for March
at both the Coliseum and Liberty Hall.
The Downtown Lions Club presented "You
Name It" to overflowing audiences on the
1st and 2nd. The El Paso Symphony orchestra
featured Orlando Barera conducting
for guest artist Rudolf Firkusny, and
Jose Greco and his troupe of Spanish
Dancers are on the entertainment docket
for March 16.
OKLAHOMA C/TY
J^r. and Mrs. Bob Barton attended the
Show-A-Rama convention of the United
Theatre Owners of the Heart of America
in Kansas City . Mahaney was
on Filmrow completing arrangements for
the reopening of his Corral Drive-In at
Guymon . Tullius, Warner manager,
attended a division meeting in Dallas,
Don Tullius, representing the Variety
Club, accepted one of the Variety Health
Center's first distinguished service awards
at the annual meeting of the Health Center
board. Similar awards went to Mrs. D.
H. Rascoe, Mrs. Elon Cranford and Berniece
Bynum, a director and employes.
Earl C. Hill was elected president, succeeding
Frances Kennedy. Other new officers
include Pendleton Woods, vice-president:
Arch Jack, secretary: William Carey, treasurer,
while Hill, Olen Nuchols and Jack La-
Monte were re-elected to the board for
three-year terms. The center served more
than 3,600 persons in 8,743 clinic visits last
year.
Kerrville, Tex., Youth
Jailed for Speaker Theft
KERRVILLE. TEX.—George Nichols of
Kerrville was assessed a five-day jail sentence
in County Judge Julius Neunhoffer's
court for theft under $50. Nichols had entered
a plea of not guilty, but was found
guilty. He was charged with theft of a car
speaker from the Bolero Drive-In.
H. L. Durst, the drive-in manager, noticed
that car speakers had been thrown
on the ground in one area of the theatre
ramp area consistently for some time but
had been unable to find out who was doing
the damage. Nichols later was apprehended
with a speaker in his car.
Talk on Censorship
Gels Wide Coverage
DALLAS—John Rowley, president of
Rowley United Theatres in Texas, Oklahoma
and Arkansas, has prepared copies
of the speech on censorship given by Margaret
Twyman, director of community relations
for the Motion Picture Ass'n of
America, at the recent Texas Drive-In
Theatre Owners Ass'n convention here for
all home office executives and personnel.
He also forwarded copies to all Rowley partners,
city managers and managers, and requested
that they meet with their entire
staff and read the address to them.
Rowley has instructed the managers to
contact their newspaper editors and urge
them to run Mrs. Twyman's speech, or
pertinent excerpts from it, as an editorial.
Additionally, Rowley, who is a member
of the executive board of Texas COMPO,
has directed Kyle Rorex. executive director,
to make this speech available to all
theatre managers in the southwest and
recommend that they follow the Rowley
plan of contacting their new-spaper editors
to run an editorial based on this material.
Mrs. Twyman's address is a powerful
document and an indictment against censorship
and all parents throughout the
nation should be familiarized with the
"
nucleus of its contents, said.
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BOXOFnCE :: March 11. 1963 SW-1

DALLAS
Caturday was a very exciting day for the
WOMPI members as they eagerly
awaited announcement of the winner of
the KBOX Community Club Aw^ard contest.
Thelma Jo Bailey, president, and
Juanita White. CCA chairman, were present
at a coffee Saturday morning at the
Statler Hotel. Their efforts were not in
vain as the club won first place position
and received a nice check in payment for
its efforts in this endeavor. Also there to
hear the announcement of this cycle's winner
and to receive instructions on materials
to be saved for the next cycle were Sue
Benningfield. Rosemary White. Virginia
Elliott. Rosa Browning and Blanche Boyle.
During the next cycle, the girls solicit
the assistance of their industry friends and
H
U

. . they
Distributors Upheld
In St. Cloud Lawsuit
From Norfh Centrol Edition
MINNEAPOLIS—Burt and Freeman
Parsons, who operate the Eastman Theatre
in St. Cloud, lost their antitrust suit
against the Minnesota Amusement Co.,
which has the Paramount Theatre in
St. Cloud, and distributors. The Parsons
charged there was a conspiracy over a
period of six years to deprive the Eastman
Theatre of the best motion pictures.
Judge Gunnar H. Nordbye, in ruling
there was no actionable conspiracy in restraint
of trade, upheld distributors' right
to choose their own customers. He pointed
out the Paramount seats 1,409 and runs
daily matinees, while the Eastman seats
450 and has matinees only on Sundays, and
commented that the Paramount matinees
alone would increase the distributor rental
returns ion percentage).
"The distributors cannot be required to
carry on their business contrary to their
best interests," Judge Nordbye stated, and
stressed that any arrangement to split
product between the two theatres would
not be to the best interests either of MAC
or the distributors.
"The evidence requires a finding that
the distributors as well as MAC were
acting in furtherance of their best business
interests . . . when the distributors accorded
the bulk of their superior motion
pictures to the Paramount instead of the
Eastman . would have shown a
lack of ordinary business prudence had
they acted otherwise," Nordbye ruled.
The distributor defendants were Paramount,
MGM, 20th-Pox, Warners, Columbia,
United Artists, and Universal. Previously
Buena Vista and Allied Artists had
been dismissed as defendants.
Martin Circuit Promotes
Two Alabama Managers
From Southeast Edition
OPELIKA, ALA.—A. T. Vinson, who had
been city manager here for Martin Theatres,
has been promoted to group manager
in Florence. His successor as local
city manager for the circuit is B.M. Griggers,
who has served as manager of the
Auburn-Opelika Drive-In. The changeover
was effective February 10.
Griggers has been associated with Martin
Theartaes for 12 years. A native of
Greenville, Ala., he and his wife Margaret
have five children—Bobby Jack. 12; Susan
Jane, 7; Steve, 5: twins Perry and
Terry, who -will be 2 this month.
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Dallas WOMPIs Present
Projector to Girls Home
DALLAS—A 16mm movie projector has
been presented to the Dallas Federation
of Women's Clubs Girls Foundation Home
by the local chapter of the Women of the
Motion Picture Industry. Thelma Jo Bailey,
WOMPI president, and Rosa Browning,
service chairman, made the presentation.
The Foundation Home, which has been
open since last April, is for emotionally
disturbed and troubled teenage girls who
cannot live at home. The Foundation Home
is set to take care of eight girls at a time
and thus far 17 have been accommodated
while they were awaiting permanent placement.
It has house parents, a fulltime case
worker and is associated with Hope Cottage-Children's
Bureau, a United Fund
Agency.
West Memphis Orders
Airer Film Cleanup
From Southeast Edition
MEMPHIS—The city council of West
Memphis. Ark., has ordered a cleanup of
its drive-in movies. An eight-page ordinance
was passed which outlaws any movie
or exhibition "which presents persons who
appear naked or partly so." The city
council said it wanted to put to an end
West Memphis' reputation as a haven for
movies "banned in Memphis."
Owners of the city's only drive-in, the
Sunset, said they have already cleaned up.
"We made a major policy change last
Monday," said Abner Lebovitz, part-owner.
"We are now showing family-type movies
only."
West Memphis is just across the Mississippi
river from Memphis and until the
Memphis censor board quit banning films
two or three years ago, all movies censored
in Memphis hit the screens in West
Memphis promptly. And most of the business
was from Memphis.
A resolution passed unanimously by the
city councU cited excessive drinking, quarrels,
disorderliness, lewd conduct and numerous
law violations at the drive-in as
reasons for the ordinance.
Freeport Merrick Theatre
Becoming Cultural Center
From Eastern Edition
FREEPORT. N.Y. — The new MeiTick
Theatre is becoming a cultural center in
this locality as a result of the policy of
Irving Hattem, the experienced manager
who has been in charge since the shopping
center theatre was opened recently. The
Merrick is sponsoring an exhibit of art by
local painters which was given feature
treatment in a recent edition of the Freeport
Leader. A photo of the Merrick's
beautiful, modern main lounge, where the
pictures are displayed, accompanied the
article.
The Merrick is located on Merrick road
in the Holiday Park Shopping Center, just
over the Meadowbrook causeway. A modern
high-fidelity sound system is featured
throughout the lounge and restrooms. Coffee
is served nightly in the main lounge.
Auditorium seating has been scientifically
arranged so every patron has perfect and
unhampered view of the screen.
AMARILLO
^harles A. Fetters, Twin North projectionist,
kept a weather eye peeled on
the cold front forecasts and left for his
former home in Mayfield. Ky., early Sunday
morning for a visit of a week and a
half. The only bad spot was reported rain
in Missouii. It was like spring again here,
except the flu epidemic had moved into
the Panhandle. With Patters were his wife
and daughter . . . Lubbock business agent
S. E. Patterson spent a couple of days here
and reported that the past year has been
the busiest since the new auditorium and
coliseum were opened there a few years
ago. He also reported that a promoter had
set up and later canceled out three different
dates involving three
name band acts
and sold blocks of tickets on each of them
before leaving town. This con man is still
at large, he said.
Denzil E. Baxley, east screen projectionist
of the Twin Hi-Ways Drive-In at Dallas,
brought us up-to-date on the tragic
death of Shelton McCuistion, who was
working a swing job between the Uptown in
Grand Prairie and Irving in Irving. Both
he and Baxley lived near each other in
Arlington. McCuistion was waiting for a
signal light on highway 80 near the General
Motors plant when his vehicle was
struck from the rear. He had transferred
into Dallas Local 249 only four days prior
to his death from Brownwood Local 693.
PAMPA. TEX.—After 29 years with
Video Independent Theatres and its predecessors,
the past 14 as city manager, Paul
W. West is being transferred to Albuquerque,
N. M., to manage Video's newly acquired
interests there. West said his family
would remain in Pampa until school was
out and join him in June.
No announcement has been made regarding
his replacement here as yet.
AMARILLO, TEX. — MGM has announced
that Richard Chamberlain, popular
as the TV Dr. Kildare, has been chosen
for one of the leading roles in "Twilight of
Honor." There is still the possibility this
picture will go on location here this spring.
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BOXOFFICE
BOXOFnCE March 11, 1963

"
'Flubber' Sels 1-Day
Mark at Omaha Stale
OMAHA—There was a robust ring at the
turnstyles all over the first-run front in
Omaha last week—and making the biggest
jingle was the State. "Son of Plubber"
soared to 350 per cent of average and
Cooper Foundation Theatres' city manager
Jack Klingel said the film broke the alltime
record for a single day at that theatre.
Other highlights included a plusaverage
at the Omaha in the third week
of "40 Pounds of Trouble." a bursting
forth week for "Mutiny on the Bounty"
at the Cooper in the fourth week and a
solid figure for "Days of Wine and Roses"
at the Orpheum.
(Average Is 100)
Admiral—The Horror Chamber of Or. Foustus
(Loperf); The Monster (Lopert) 140
Cooper—Mutiny on the Bounty (MGM), 4th wk. .27j
.
Indian Hills—The Wonderful World of the
Brothers Grimm (MGM-Cincramo), 10th wk. .180
Omaho—40 Pounds of Trouble (Univ), 3rd wk. .120
Orpheum— Doys of Wine and Roses (WB) 150
Stote— Son of Flubber (BV) 350
Highs and Lows Mark
Week in Minneapolis
MINNEAPOLIS — "Diamond Head," in its
third week at the St. Louis Park, again
led the field with 300 per cent. Also respectable
were "Days of Wine and Roses."
second week at the Century, with 210 per
cent, and "To Kill a Mockingbird," second
week at the Mann, with 180 per cent.
"Son of Flubber." second week at the State.
also bounced around at a good, steady 160
per cent. "The Wonderful World of the
Brothers Grimm," now in its 31st week at
the Cooper, was closing out strong, charting
a 200 per cent.
Academy—Mutiny on the Bounty (MGM), 10th wk. 90
Campus— Devi (Harrison) 90
Century—Doys of Wine and Roses (WB), 2nd wk. 210
Cooper—The Wonderful World of the Brothers
Grimm 'MGM-Cinerama), 31sf wk 200
Gopher— Follow the Boys (MGM), 2nd wk 100
Lyric—The Hook (MGM) 110
Mann—To Kill o Mockingbird (Univ), 2nd wk 180
State— Son of Flubber (BV), 2nd wk 160
St. Louis Park— Diamond Head (Col), 3rd wk 300
Suburban World— Night Is My Future (Embassy). ... 80
World— Dovid ond Lisa (Confl), 2nd wk 90
'Flubber' Is Sole Reason
For Cheer in Milwaukee
MILWAUKEE — With one exception,
week here
"Son of Flubber," the first-run
was one which exhibitors would prefer to
forget. Business really took a nose dive. And
the sub-zero weather, which lasts and
lasts,
hasn't helped a bit.
Downer—The Kitchen (Kingsley) 100
Palace—The Longest Day (20th-Fox), 10th wk. . . 75
Riverside— Son of Flubber (BV), 2nd wk 300
Strond—Mutiny on the Bounty (MGM), 10th wk. 100
Times— Boccaccio '70 (Embassy), 3rd wk 105
Towne— A Girl Named Tamiko (Para) 95
Warner— Diomond Head (Col), 2nd wk 150
Wisconsin—The Lion (20th-Fox) 65
Purchases Elmira Strand
From Eastern Edition
ELMIRA. N.Y.—The Southern Tier Theatre
Co. has purchased the long-closed
Strand Theatre from the 153 Corp., which
operates the Elmira and Colonial theatres.
Plans for the future of the Strand are indefinite,
but the building will not be torn
down. It adjoins the Elks home on the east
and the Elks have an agreement for perpetual
maintenance of the cast wall of the
theatre building. The wall supports a .stage
in the Elks building which was built over
an areaw^ay between the two buildings, the
agreement dating back to 1908.
Expanding TOP Advertising Company
Moves to New Plant in North Omaha
Dick Barkes, left, owner of TOP Advertising Co., Omaha, and Charles Shannon,
shop superintendent, stand in front of the new plant in North Omaha. The
one-floor arrangement necessitated little remodeling but changes have been made
for office facilities and expansion of the engraving and silk screen departments.
OMAHA—Dick Barkes of TOP Advertising
Co. is just beginning to catch his
breath after a moving process, during
which he joined the select group which
has bamboozled the boys who say "it can't
be done."
Barkes, his staff and the Wing Heavy
Haulers moved TOP from the west end of
Omaha to new quarters in North Omaha.
"We were only out of production two
days," Burkes said, "and the experts told
me it couldn't be done."
Actually, it took five days to move the
entire plant. But Paul Klacson. one of the
best-known printing plant movers in the
business who had retired, went back into
action and helped move and set up the
presses.
The moving was done in sections. The
building was completely rewired and electricians
strung temporary hook-ups so the
presses hardly had time to cool off.
TOP was organized as a partnership in
1955. This was dissolved 2'2 years ago
when Henry and Ray McGiath sold out
and Barkes became the sole owner.
Barkes recently acquired a building at
4110d Commercial Ave., formerly occupied
by an electronics firm, on a lease-purchase
agreement. The structure is one story high
and has twice the space which the firm
had at its old location.
"This has enabled us to add new equipment
and .set up a silk screen department.
Barkes said. "We're adding individual
poster work and plan to expand this service."
Art Sunde. exhibitor at Papillion who
has had many years experience in display
work, has been assisting in setting up the
new department.
New darkroom equipment is being Installed
to tie in w-ith the silk screen process.
Barkes is also planning to add a large
offset press which will permit expansion
of this operation. He expects the equipment
to arrive by April 1. A remodeling
project is now in process for expanded office
and supply quarters.
Barkes announced he has a tiein with
producing studios, one of which is K. Gordon
Murray, which specializes in kiddy
show productions.
Business Good, Say
Show-A-Rama Folk
KANSAS CITY—There was plenty of
the Show-A-Rama
youth in attendance at
convention, such as young Kendric R.
Graham, assistant manager of the Fox
Theatre at Alliance. Neb. Kendi-ic said
he was down "to find out how to improve
"
business.
Peter Frederick, who manages the Capri
at Des Moines for Bob Fridley. says they
are doing "smasho" business with "Diamond
Head" there.
Mr. and Mrs. R. Lambert, owners of the
Monte Theatre. Monticello. Iowa, says
business is good but that the problem is to
find the kind of pictures the Monte's public
wants— family comedies. However. Lambert
thinks a new audience is going to start
coming to theatres—the maturing young
people who have grown up with television
and no longer are intrigued by its novelty.
Dan Flanagan of the Center Drive-In
Theatre Corp. of Lincoln had two of his
Omaha managers with him. Paul Ellbenny
and Gerald Greeno. Flanagan said patrons
just kept coming this winter so they kept
open weekends, except at the Airport in
Omaha, which was closed for a few weeks.

.
Intermountoin Circuit North Platte
Operation Moves to Renovated Fox
NORTH PLATTE, NEB—The staff
and cashier: Carla Razes. Janet Wills, Virginia
management which closed the Paramovnil Young, Merlee Hemenway and Judy Johnson,
concessionists: Jerry McNally, door-
Theatre on a recent Thursday night moved
across the street and opened operations at man: Jim Mick and Dennis Workman,
the remodeled Fox Theatre the following marquee boys, and Lloyd Synovec, substitute
projectionist.
evening. The Paramount building has been
leased to the H. M. McDonald Co. for conversion
into a department store.
here is a part of the vast expansion and
Kibler said the Fox renovation program
Sidney "Bud" Kibler. who heads the Pox building program being undertaken by National
General Corp,, of which Fox Inter-
Inlermountain circuit's operations here,
inaugurated the same schedule at the Fox mountain Theatres is a part.
Theatre as had been followed at the Paramount.
The Fox opens at 5:30 p.m., Monday
through Friday, and has continuous
Brynner Presents U Thant
shows from 1 p.m. on Saturdays, Sundays With Record Album
and holidays.
From Eastern Edition
Although the Fox is maintaining the above NEW YORK—Actor Yul Brynner appeared
before the United Nations session
schedule, its renovation program still continues
at times that do not conflict with in New York to personally present to U
shows. When the remodeling program is Thant the first "All Star Festival" record
complete, the theatre will have new lighting
fixtures, new seating, a concessions UN's Committee for Refugee Children.
album, proceeds of which will go to the
stand double the size of the old one and two Brynner, the special consultant to the High
soft drink machines instead of one.
Commissioner of the United Nations, and
Present employes are Manager Kibler, active in this work for many years, also
who came here September 18 from La spoke about the work of this organization
Junta. Colo.: Charlie Easton, chief engineer to the assemblage and later to an international
conclave of the press.
and projectionist, who has been employed
by the circuit since 1937: Robert Bm-ton, The album, which highlights such top
projectionist, with the staff since 1952: talent as Bing Crosby, Louis Ai-mstrong,
Herb Muehlbauer, assistant manager, who Doris Day, Maurice Chevalier, Patti Page,
started in 1949: Mr. and Mrs. John Light. Ella Fitzgerald, Nat "King" Cole, and
who started in 1950 'he's maintenance man Anna Shelton, also will be presented to
and she is a cashier Jackie Armstrong, heads of state of nine countries.
i ;
Tent 16 Blood Gift Call-
Frank Larson in Need
OMAHA—Chief
Barker Don Shane sent
out the call to Variety Tent 16 members
for blood donors to aid Frank Larson, 20th-
Pox representative in this area who has
been in a hospital at Clarkson with a severe
ulcer attack.
Larson had been given 13 transfusions
and Mrs. Larson said he was resting fairly
well. He underwent surgery and lost a large
amount of blood.
"Variety Club is noted for helping others
... we now have a chance to help one of
our own members," Don said in a message
to all barkers. "Larson is in Room 729 and
your cards and well wishes would be welcome,
too."
Larson has been one of the hardest w'orking
members of Tent 16 and for several
years has done a masterful job heading the
Will Rogers Memorial Fund Drive.
Another oldtime Variety member at
Clarkson is Pi-ank Hannon, former Warner
Bros, exchange manager, in Room 805.
Tri-Staters to Omaha
To Plan for New Season
OMAHA—Tri-States Theatres managers
gathered here to plan the spring and summer
program. Here from the home office
at Des Moines were Don Allen, Don Knight
and George Catanzano. Managers attending
were Don Shane, city manager for
Omaha: Carl Hoffman, Omaha Theatre;
Hal Lyons, Paramount, Kansas City: Don
Neibaum, Capitol, Sioux City: Dick Lanridge,
Capitol, Grand Island, and Roy Oldfield,
Rivoli, Hastings.
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NC-2 BOXOFFICE March 11, 1963

OMAHA
Trv Dubinsky of Lincoln, head of the Dubinsky
Theatres, and Joe Real, manager
of Dubinsky's Astro Theatre, played
a part in the instruction of history students
at Plattsmouth High School indirectly.
The theatre made a special price
and set aside a section for the students
who came en masse to see "The Longest
Day," which is in its sixth week. The group
included 114 students and chaperones. The
trip came as the result of the school's
American history teacher and coach viewing
the film. He decided it would furnish
a lesson for his students on the World War
II phase of their course. He also arranged
to have a combat veteran talk to his students—Howard
Hirz, who formerly managed
the Plattsmouth Cass Theatre, which
was destroyed by fire. Hirz was on Iwo
Jima the first 26 days of the invasion with
the Marine Fifth Division, being one of
those to hit the beach in the first hour.
Ed Cohen, Columbia salesman who not
long ago brought back a report from Rockwell
City on the dancing activities of the
owners of the Golden Buckle Theatre there,
has a sequel. Mr. and Mrs. Dwight Hanson
and a number of other citizens went to
Fort Dodge, Iowa, to take some lessons in
newfangled dancing. According to Cohen's
report, the dancing teacher had a nervous
breakdown after giving three lessons to the
bunch.
The State Theatre has signed "Miracle
of the White Stallions" for its Easter offering.
The Buena 'Vista office here said
"
that "Son of Flubber has been outgrossing
"The Absent-Minded Professor" through
this territory, which means a number of
records have been chalked up.
Frank Hollingsworth, owner of the Holly
Theatre at Beatrice, got so busy on his
visit to Filmrow last week he forgot about
his car and received an overtime parking
ticket. The gals at United Artists were
heartbroken—his car was parked in front
of their office and they didn't know it was
his that needed a coin in the meter . . .
Oops, sorry: Bernie McGee was tabbed as
Cooper Theatre manager in last week's
Omaha column. James Latham is manager
and McGee is director of special services
. . . Cecil Waller, exhibitor at Ida
Grove, has joined the long list of Midwesterners
bitten by the flu bug.
Meyer Stern left Omaha recently with
the remark that he and his wife were going
south and would keep going until they
found a place that was warm. "Guess they
had to go to Hawaii to find that place,"
remarked Bill Wink, Allied Artists office
manager, because that's where his card
from Mr. and Mrs. Stern was postmarked.
The Sterns generally go to Tucson, Las
Vegas and on to California in the winter.
Stern is American International representative
for this area.
Al Fitter, United Artists western division
manager, flew in last week for a meeting
here with James Duggan of Des Moines,
manager of the Des Moines-Omaha exchange,
and Bill Lyons, in charge of the
Omaha office . . . The drive-in itch is getting
itchier in the territory as snow gradually
disappears and thermometer readings
climb. Most owners figure their layouts
will be in fair shape for early April openings
because it has been a fairly open winter,
with only certain areas heavily
blanketed with snow during the winter.
Mike Gaeter, assistant manager of Tri-
States' Orpheum in Omaha, has been promoted
to manager of the Ingersoll at Des
Moines. Mike, who hails from La Porte
City, Iowa, went with Ti-i-States as assistant
manager of the Paramount at Waterloo,
Iowa. From there he was moved to the
Omaha Theatre here as assistant manager
and then to the Orpheum.
Exhibitors on the Row included Nebraskans
Walt Austin. Plainview: Rauley Connell,
Bassett; Harmon Grunke, O'Neill;
Scotty Raitt, Genoa: Sid Metcalf, Nebraska
City, and lowans Heinie Saggau,
Denison: Jim Carleton. Griswold: S. J.
Backer. Harlan, and Mr. and Mrs. 'Vern
Brown, Missouri Valley.
MINNEAPOLIS
XJ 3. Chapman has been appointed manager
of American International's new
Minneapolis exchange, according to Leon
Blender, vice-president in charge of sales
for AIP. The new Mill City exchange, located
at 74 Glenwood Ave., will service
Minnesota, North and South Dakota and
upper Wisconsin. Ed Heiber, eastern division
AIP sales manager, was in town last
week to aid Chapman in setting up the new
branch. Chapman had previously been a
branch manager for Columbia and a film
salesman for Universal.
R. J. O'Neil, St. Paul resident who has
been rebuffed a number of times in his attempts
to build a drive-in theatre somewhere
in the Twin City area, has finally
been given the necessary permit in the
village of Blaine, north of Minneapolis
Independent Film Distributors has been
. . .
appointed area distributors for Crown International
Pictures, Newton P. Jacobs,
president, announced.
Mr. and Mrs. Francis Deegan have purchased
the Lyric Theatre in Farmington.
The Deegans plan two shows nightly,
seven days a week, with a Sunday matinee
also . . . Cooper Cinerama Theatre will hold
the upper midwest premiere of "How the
West Was Won" as a benefit for multiple
sclerosis Wednesday (13). Carroll Baker,
one of the umpteen stars in the triple-director
feature, will appear "in person" at
the theatre that night.
Paul Biga has been named manager of
the Granada Theatre, Duluth, which was
recently acquired by Stillwater Amusement
Co.
The Orpheum Theatre, a Mann unit.
recently showed three different featui-es in
three days! Sunday, there was a special
advance Hollywood Preview showing of
"The Courtship of Eddie's Father"; Monday,
"Captains Courageous," part of the
World Heritage Series, was shown; and
Tuesday, "Papa's Delicate Condition"
started Its regular downtown run.
John Michael Hayes has completed the
script on "The Carpetbaggers." which Joseph
E. Levine and Paramount will produce jointly
for Paramount release.
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BOXOmCE :; March 11, 1963 NC-3

'
Carl
. . Jerry
. . Columbia
DBS MOINES
\X7itli fine movii-s to choose from, thcatn
patrons arc comiiig out of hibernation.
Late February and early March saw "The
"Son of
'
Longest Day," "Wine and Roses,
Flubber," "The Robe" and "Diamond Head
drawing big crowds. Business was so good
the weekend of February 22-24 that patrons
who were locked out of one theatre
went on to another! As mentioned here
last week, the children's matinee business
that weekend was incredible. So were the
night audiences. Theatre news was very
good the following weekend, also. In fact,
an atmosphere of "new springtime" permeated
the entire area industry scene. A
sudden spurt in attendance always is encouraging
but. as several theatremen
pointed out. an added cause for optimism
was the promise of many more good films
available.
Chief Barker Ralph Olson reports a Variety
membership drive getting started
with great vigor. The heart committee also
has been in session and soon will decide on
a new project. Ole put out this information
while packing his bags to attend Universal's
national sales meeting in New
York March 4-8.
In the ladies' corner. WOMPI has embarked
on a new campaign to build up its
charity fund. The fund assists WOMPIs
"adopted" child, a needy family and helps
on other charitable purposes. At present the
gals are selling tickets for 35 cents each or
three for SI. On April 17, WOMPIs will
award a $25 savings bond. For further information
contact a WOMPI. The group's
accessory show conducted by Nadine Gunnison
brought a good turnout.
Leon Doherty. Paramount's manager, was
pleased with the local church discountticket
campaign on "The Robe." All min-
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discount tickets were available to their
congregations. The offer was good for both
matinee and evening. Doherty said that
about 75 per cent of the ministers cooperated
and attendance was very good.
ConKratulations to United Artists salesman
Bill Lyons and Mrs. Lyons, parents of
a baby \nx\ . staffers honored
Eleanor Jackson with a cake on her birthday.
February 28. Earlier in the week,
Eleanor won a radio because she was
"talking with Vaughn Monroe when the
music stopped." The singer was appearing
at Iowa Power & Light offices and the
giveaway was part of the promotion.
Norman Holt has taken over Dale Belcher's
booking post at MGM. Belcher now
is with Black's Department store in Waterloo
.. . Olson, from United Artists
home office, was in Des Moines for two
days . . . Erwin Arndt. operator at the Pioneer
Drive-In here, is back on the job after
recovering from a heart attack . . . Marilyn
Smith of Universal and Joyce Brain, Paramount,
spent a recent weekend in Omaha.
Dick Davis of the Pioneer Drive-In and
A-One Tape Service, now has his third
venture. Stork's Aid, off the ground. This
service does just about everything for new
parents except get up for the 2 a.m. feeding.
It provides the cigars, flowers, birtli
announcements, diaper service and a multitude
of other things. The first expectant
papa who subscribed to Stork's Aid almost
lost to the stork, Davis says. The fellowsigned
up one day and the baby arrived
the next . Bloedow of the West-
Vue Drive-In has returned from a winter
vacation in California and points west.
Dave Gold, 20th Century-Fox manager,
planned to leave Des Moines March 8 for a
Los Angeles meeting on "Longest Day."
The sessions in LA were to be conducted
by Joe Sugar, executive assistant in charge
of special releases, and will be concerned
with sale and distribution of the film when
it goes into general release.
Exhibitors on the Row included Dave
Waller who is reopening the theatre at
Lake View: Ben Needham. Lamoni; S. J.
Backer, Harlan; M. L. Dickson, Mount
Pleasant; John Rentfle. Audubon: Mr. and
Mrs. L. C. West. Mount Vernon; Earl Kerr.
Pine, Colo.; Carl Schwanebeck, Knoxville.
and Glen Lambert, Monticello.
To all of the Irish in the industry—and
to the rest, who wish they were Irish; A
bouquet of Shamrocks on Sunday next,
and may the leprechauns leave a crock o'
gold at every boxoffice. ERIN GA BRACH!
Rapid City Trade Folk
Fly to 'West' Debut
RAPID CITY. S.D.—The Chamber of
Commerce chartered three Frontier Airlines
planes to fly members and wives to
Denver, 500 miles away, for the March 7
premiere of MGM-Cinerama's "How the
West Wa.< Won."
Rapid City was headquarters for director
George Marshall and stars Richard Widmark,
Henry Fonda and George Peppard
in the late summer of 1961 during the filming
of the buffalo stampede sequence in
nearby Custer State Park. Denver is the
nearest city with a Cinerama theatre, so
it was decided to purchase a bloc of premiere
tickets.
M\iyN AUKEE
Jerome Goderski, who operates the Airway
Theatre, happened to glance outside as
a big ga.soline ti-uck came around the corner
and turned over, throwing the driver
through the windshield. Gasoline began
pouring from the truck into the .street.
Jerry phoned the police and fire departments,
then ordered the lights in the theatre
turned on and the projector turned
off. On stage, he announced to his patrons;
"There has been an accident outside,
tut there is no immediate danger. Follow
me and dress the children outside." The
evacuation was orderly, said Jeiry. How's
that for presence of mind? The p>olice
blocked off the entire block: the fire department
started to flush the flowing gasoline
down the sewers and had all the people
in the area turn off their electricity,
"Could have been one of the most devastating
fires in Milwaukee's history." the fire
chief said.
While in February we didn't get the
amount of snow certain localities were afflicted
with, we did wind up with more
than our share of subzero temperatures,
breaking 50-year records. Add to this that
many schools were closed because of the
flu and you have the answer for the lagging
theatre attendance.
The Schlitz Brewing Co. has offered to
whip up a gigantic circus parade for July
4th here to tie in with mayor Maier's annual
festival suggestion. Various park
committees immediately objected to the
parade. However, the mayor has accepted
the Schlitz deal. The objective is to bring a
million people here and to up all kinds of
business, including movie theatre income,
of course.
Dennis Day and Van Johnson were signed
to appear in forthcoming productions at
the Melody Top Tent Show to be erected
on the extreme west end of the city, according
to producer Bill Rach.
Fire of an undetennined origin forced
about 500 patrons to quickly evacuate the
neighborhood Grand Theatre. An usher
noticed that the theatre was getting cold and
went into the boiler room to investigate.
Discovering the fire, he turned in the
alarm. The theatre was cleared without
any injury or panic and evei-yone received
tickets good for a later date.
Funeral services were held for George R.
Patrick, 64, who taught guitar and also
instructed at the Shorewood opportunity
school, having been a teacher for over 40
years. He had been associated with the
Milwaukee Academy of Music and for years
played with orchestras at the Wisconsin
Theatre. He was an honoraiy member of the
Milwaukee musicians union.
Signs New Writing Team
From Western Edition
HOLLYWOOD—Roth -Kershner Productions
have engaged Robert Kaufman and
Peter Barry, new to motion pictures, to develop
a screenplay from their original
story outline. Entitled "The Only Way to
Go," the comedy about young married
couples will be made in association with the
Mirisch Corp., with Leon Roth producing
and Irving Kershner directing.
NC-4 BOXOFFICE :: March 11, 1963

. . The
. . James
. .
,
Reins on Exhibition
Studied in Columbus
COLUMBUS—Motion picture exhibition
would be included in the state law providing
injunctions against sale of obscene
literature in a proposal under study by
the Columbus Film Review Board. The
proposal was made by Victor Goodman, new
chairman of the 15-member board.
Goodman also proposed a city ordinance
which would require exhibitors to
file with the board descriptions of all films
before they are shown to the public.
"This would not entail licensing or prior
censorship." said Goodman, "but would
give the board a guide for determining
Goodman
which films should be reviewed."
said the present method of reviewing pictures
on opening days at theatres is "practically
a physical impossibility."
R. Patrick West, who was the board's
first chairman, admitted the board has
been relatively ineffective and that sharper
teeth are needed in laws to aid in the drive
against "obscene" movies. He said that 42
films were reviewed in 1962 and only two
charges filed.
Goodman said the major difficulty lies
in the multitude of personal opinions on
what constitutes obscenity. He said many
complaints are received from persons who
have not even seen the movies in question.
COLUMBUS
\X7illiain E. Ellis, well-known local radio,
television and stage personality, has
been named amusements editor of the
Upper Arlington News, suburban weekly .
Robert W. Greer, member of the operators
was re-elected secretary-treasurer of
local,
the Columbus-Franklin County APL-CIO
Council. John Tittle, member of the United
Steelworkers Union, was chosen president.
A closed-circuit telecast of the Cassius
Clay-Doug Jones heavyweight clash will
be shown March 13 at Veterans Memorial
Auditorium . father of William E.
Fulwider, relief theatre editor of the Columbus
Dispatch, died . Homer
"Dad" Meachum. 70, Hermosa Beach,
Calif., formerly prominent in the entertainment
field in the Columbus area, died
of a heart attack in Los Angeles. Meachum
started his career with Al G. Field Minstrels
and later was on Columbus radio
and television programs with his wife
Blanche, who survives.
Irven Scheibeck of the Columbus Dispatch
editorial staff subbed for Samuel
T. Wilson, Dispatch theatre editor, during
Wilson's New York visit to cover new
plays and films.
Romy Schneider stars as Annmarie, the
beautiful Viennese girl, in Otto Preminger's
"The Cardinal," a Columbia release.
4th Avenue Circuit
Adding Theatre
To Balcony of Louisville UA House
LOUISVILLE—A new showplace to be
known as United Artists' Penthouse Theatre
will be constructed in the space now
occupied by the balcony of the 3,200-seat
United Artists Theatre, 625 Fourth, it was
amiounced by D. Irving Long, president of
the Fourth Avenue Amusement Co. The
new theatre will seat 900 patrons, while the
old United Artists Theatre on the lower
level will have a new seating capacity of
2,200.
MAY OPEN AT EASTER
Long estimated construction costs at between
$250,000 and $300,000 and said that
completion of the project is scheduled in
time for an Easter week opening on or
about April 10.
Other details of the project, as related in
a Coui'ier-Journal article by William
Mootz, staff writer:
When construction is completed, the
United Artists will in reality become two
separate theatres, one within the other,
playing completely different attractions on
two levels.
Long described the Penthouse Theatre as
a "jewel box" of a theatre, "with a sense of
glamour and intimacy not ordinarily associated
with present-day movie houses. It
will be designed to present long-run roadshow
motion pictures on a reserved-seat
policy. It also may show films designed for
art house distribution. Architects say there
will be no problems of intenningling sound
between the two theatres.
FIRST WITH STADIUM SEATS
The Penthouse will be the first movie
house in Louisville to feature a stadiumtype
seating arrangement. Its 900 seats will
be of plushly upholstered design, with
spring-construction cushions and back
rests and pillowed arm rests.
The new theatre will have a screen approximately
50 feet in width, with Todd-AO
projection from wide 70mm film and
stereophonic sound equipment. Five speakers
will be installed behind the screen, with
at least 15 "surround" speakers in the
auditorium.
Among the changes necessary to provide
two separate theatres under one roof will
be a new projection booth to serve the
lower level. It will be suspended above the
auditorium out of view of patrons. The
United Artists' old projection booth will
.serve the Penthouse. The new booth will
accommodate standard 35mm, 70mm
Todd-AO and even Cinerama pictures.
An escalator will be installed to take patrons
to and from the Penthouse. The two
theatres will have separate boxoffices and
new lounge facilities will be built to accommodate
patrons of the lower-level theatre.
The United Artists' present lounges
will serve the Penthouse.
J. Douglas Nunn, executive director of
Louisville Central Area, praised Fourth
Avenue Amusement's new venture.
"The new Penthouse and United Artists
theatres will add immeasurably to the excitement
and glamour of coming to downtown
Loui-sville," Nunn said.
Long said his company's decision to make
a new theatre investment in the downtown
area was based on his conviction it is the
most convenient and desirable location for
the greatest number of people.
The North -South expressway was a major
factor, too. in Long's decision to stay
downtown.
"With the opening of the new 1-65
bridge, our neighbors from Indiana will
have faster access to downtown," he said.
The United Artists will remain in full operation
during the building project, which
is already under way. The present balcony
is closed to the public and construction
is confined to the period between midnight
and noon.
Walter C. Wagner and Joseph H. Potts
are architects on the project, with the Al J.
Schneider Co. as general contractor. Louis
A. Arru, executive vice-president of the
Fourth Avenue Amusement Co., will supervise
construction for tlie theatre company.
Other Fourth Avenue Co. theatres are
the Rialto, Uptown, Twilite and Skyway
drive-ins, all in Louisville. Fourth Avenue
also operated the Brown before relinquishing
its lease to the Louisville Theatrical
Ass'n to make possible the return of legitimate
stage shows to the downtown area.
New Site May Be Chosen
For Columbus Stadium
COLUMBUS—A proposal to erect a $5
million, 30,000-capacity civic stadium and
amphitheatre in downtown Columbus, announced
several weeks ago, has been shifted
to a possible location at the Ohio State
Fairgrounds in northeast Columbus. Gov.
James A. Rhodes said he is studying a proposal
to build the stadium at the fairgrounds,
replacing the antiquated 6,000-
capacity Coliseum.
Ice shows, circuses, all-star stage entertainment,
horse shows, conventions and
other entertainment and sports events
would be presented in the arena, which
would have a plastic top for all-weather
shows.
Rep. Fred Cassel fRK Carey, said he
will introduce a bill in the Ohio legislature
to permit financing of the stadium.
The bill would authorize long-term leases
with private enterprise to attract private
capital.
Jonn^jtMA
BOONTON, N. J.
Large Core
Greater Crater Area
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In lllinon—Gardener Theatre Service, Inc., 2831-33 N. Clark SI., Chlcago^Buckingham
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in Kentucky—Standard Vendors of Louisville, Inc., Louisville — Phone
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In Michigon— Notionol Thcotrc Supply, Detroit—Woodword 1-2447
BOXOFTICE :: March 11, 1963
ME-1

DETROIT
pric Rose, former manager of the Krini.
HiKhland Park, will be moving his
family to St. Louis around March 22.
Eric will be managing a suburban theatre
out of St. Louis for Smith Management
Co. His friends in this area wish him the
best of luck!
Filmrowites extend sympathy to Frank
Jones. Buena Vista manager, and his wife
Alice, a onetime Warner employe here, on
the death of their brother-in-law. Phil
Martin, who was an executive for the Ford
Motor Co.
Dan Lewis, former booker and buyer for
Cooperative Theatres of Michigan, is in
town for a visit from California. After a
week of this weather—cold. snow, etc—bet
he can't wait to return to the warmth of
Best wishes to
his new home state . . .
Marty Zide of Allied Film Exchanges, son
of Jack Zide, on his engagement to Nancy
Tann of Detroit. The wedding date has been
set for June 16.
In town this week were Al Sears of Holly,
making preparations for his drive-in season
in Linden . . . Also in town were Jack
Repp of Monroe. Dick Beechler of Charlotte
and Wayne Smith from Pontiac.
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'Billy Budd' Is Strong
In Cincinnati Debut
CINCINNATI — Most first-run houses
enjoyed an increase in attendance last
week. "Billy Budd." opening strong at the
Esquire, led in an exciting and wellbalanced
amusement bill.
(Average Is 100)
Albee A Girl Named Tamiko (Para) 85
Capitol The Best of Cineromo (CIneramo), 3rd wk. 200
Esquire Billy Budd (AA) 225
Grand The Trial (Astor), 2nd wk 85
Guild Crooks Anonymous (Janus) 115
Hyde Park— All ot Seo (MGM), revival 90
Keith— Diamond Heod (Col), 2nd wk 125
Palace Days of Wine and Roses (WB), .110
2nd wk. .
Valley Mutiny on the Bounty (MGM), 1 1 th wk. ..175
Downtown Detroit Has Edge
Over Suburbans lor Week
DETROIT—Downtown Detroit business
last week seemed to hold the edge over
the suburban areas. With three downtown
houses offering new fare, business
received the shot in the arm it needed.
However, this did not hold true in the
neighborhood houses, where business was
less than average.
Adams—Africo Ablaze (SR); The Rack (MGM-
SR), reissue Not available
Fox Not Tonight, Henry (SR); Ploygirl After
Dark (Topaz), 4th wk 95
Grand Circus Rice Girl (Ultro); Fatal Desire
(Ultra) 100
Madison Lawrence of Arabia (Col), 4th wk 160
Mercury A Child Is Waiting (UA) 90
Michigan San of Flubber (BV) 155
Palms Days of Wine ond Roses (WB) 135
Trans-Lux Krim Rocco and His Brothers (Astor);
Les Liaisons Dangereuses (Astor), revivals .... 70
First Runs Dying on Vine
In Newsless Cleveland
CLEVELAND—Well, as they say. it's the
same old story. No newspapers yet, but now
there is a rumor that "Lawrence of Arabia"
will go into the Stillman April 9 on a hardticket
basis, newspapers or no
i
on
Academy Award publicity to put it over?i.
No such rumor has been heard on "How
the West Was Won," slated for the Palace
"after the paper strike. '
Allen 40 Pounds of Trouble (Univ), 2nd wk 85
Colon Art 7 Capitol Sins (Embassy), 2nd wk 120
Continental Art Yojimbo (Seneca) 85
Heights Art Lovers of Teruel (Cont'l) 110
Hippodrome Diamond Head (Col), 3rd wk 150
Ohio Mutiny on the Bounty (MGM), 10th 60
wk. . .
Palace Windjammer (Cinerama), reissue 75
State Five Miles to Midnight (UA) 65
Stillman Swordsman of Sieno (MGM); Cairo (MGM) 65
Westwood Art Yojimbo (Seneca) 80
Bronston Signs Gelsey
For Story Development
From Eastern Edition
NEW YORK—En,vin Gelsey, who has
served as stoi-y editor for Paramount,
MGM, Universal and Columbia, has been
signed by Samuel Bronston Productions as
the New York representative of the new
story development group, working under
the supervision of Philip Yordan. This new
development group will work on specific
and original ideas for the screen and will
be headquartered in London and Hollywood
in addition to New York and Madrid.
Bronston's advertising and publicity department
has moved from west 46th Street
to the main New York offices of Bronston
Productions at 505 Fifth Avenue. Personnel
involved in the move include Ralph
Wheelwright, vice-president in charge of
advertising and publicity : Howard E. Kohn
II, worldwide coordinator of advertising
and publicity, and Lars McSorley, New
York press representative.
Mayfield, Ky., Dr Pepper
2nd in January Contest
MAYFIELD. KY. — Rumier-up for the
January Dr Pepper Co.'s President's Award
was the local Dr Pepper Bottling Co. James
Walton Standifer jr., president of the Mayfield
plant, received a cash award of $250
in token of the national second place honor
won in competition with 400 other Dr
Pepper bottling firms.
The first and second place awards are
presented monthly by Wesby Parker, president
of Dr Pepper Co., Dallas, to the franchise
holders making the greatest accomplishments
or achievements for the month.
First place for January was awarded by
Parker to the Dr Pepper Bottling Co. of
St. Louis.
CLEVELAND
CtiU no newspapers—but at least we've
had a little less snow. That's some gain
. . . The WOMPI chapter now has 20 members
who will receive their charter April
16. The new WOMPIs will celebrate formal
reception of the charter with a dinner at
Stouffer's, 725 Euclid. Women of radio and
television who have any work connected
with movies at the stations are invited to
join the chapter.
Lou Ratener, Montrose Drive-In. has returned
from the Virgin Islands with a magnificent
tan. He enjoyed island life for two
months . . Alice Baxter, Select Pictures,
.
is visiting her sister at Mount Dora, Pla.
Her sister will be remembered by her many
friends as Marion Deming, who was with
Modern Films for many years.
Ohio Theatre Supply has installed a new
screen at the Shore Theatre. Next to get
the same treatment is the Broadvue Theatre
on Pearl road . . . Bob Long, Fairview
Theatre manager, has recovered from
his recent illness and is back at work . . .
Ted Vermes of the Yorktown Theatre still
is in Berea Hospital with the flu.
Among visitors to the Film Building was
Joe Wasson, for the last six years with the
Mercury Theatre, Middleburg Heights . . .
Other visitors were George Manos and
George Pappas, both of Columbiana: Paul
Vogeler, Midway Drive-In, Ravenna, and
Olin Martin, Tri-City Drive-In, Bucyrus.
According to our contact man, Martin had
to use heaters this winter for the first time
in the Tri-City. He has just acquired a
new car, too.
Justin Knopp. Fremont Drive-In manager,
is vacationing at home for two weeks,
mostly just watching TV . . . Mrs. Adrienne
Spira, daughter of Sol Grossman, Lexington
Theatre, is fully recovered from a
bout with pneumonia . Kozman,
South Moreland boulevard, father of Mrs.
Gerry Kerner of MGM, died following a
heart attack February 28.
Andy Anderson, Colony Theatre, Toledo,
visited his home office at Associated Theatres
March 3. He was known to many
Clevelanders as manager of the Uptown
Theatres years ago . . . Laura DeMent, secretary
to Peter Rosian, Universal eastern
division sales manager, is back at work
after a session of flu.
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BOXOFTICE :: March 11, 1963 ME-3

. , Robert
Prosperous Airer Season Forecast
By Circuit Chief Michael Chakeres
SPRINGFIELD—Michael Chakeres, vicepresident
and Rcneral manager of the
Chakei-es circuit, said at the drive-in managers
meeting held here that he is quite
enthusiastic about the coming season.
With the diversified lineup of product,
which is to be backed up by strong promotions
of various kinds, he feels confident
that the drive-ins will enjoy a most successful
year.
Chakeres introduced the new sound, projection
and equipment engineer. Orville
Wells, who succeeds the late Ted Rose.
Wells has had many years of experience in
the various operational fields of the mechanical
department of the motion picture
industry.
Participating in the discussions at the
meeting were Grant Frazec. assistant general
manager; Gene Lutes. Kentucky district
manager: Bud Grotte, concession
manager, and Wesley Willner, controller.
Each manager received a working
manual on the operation of drive-ins. which
included detailed instructions on how to
cope with nearly every situation involved
in operating a theatre.
Due to the resignation of Wally Allen as
drive-in booker and publicist, the Chakeres
office staff has reshuffled several assignments.
Dick Dickerson becomes head
booker; Lee Frisz is feature booker and
Joyce Sampson, shorts booker.
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2108 Payne Av*.
Clevelond, Ohio.
Film-Panning Reviewer
Loses His Drive-In Pass
From Western Edition
ALBUQUERQUE — The matter of
unfavorable
film reviews from the local press
came up here with one exhibitor taking
rather drastic action. Marlin Butler, owner
and operator of the Tesuque Drive-In,
canceled the annual pass he had issued to
Phil Peters of the afternoon Scripps-
Howard Tribune after Peters, staff reporter
and movie critic, had written several
strongly critical reviews of movies shown
at the drive-in.
Butler occasionally plays first-run product
in his drive-in resulting in a review in the
local press.
Peters' reviews of several first-run
movies—not only at the Tesuque—have
caused much comment from Albuquerque
theatremen.
Peters sa.vs he figures his pass was cancelled
because of panning reviews he wrote
on two films— "Samson and the 7 Miracles
of the World" and "Burn, Witch, Burn."
Butler's letter to Peters follows in part:
"My attention has been called to three
or four 'reviews' which you have given on
programs shown here—all of them adverse.
"Mr Peters, I am certainly not contending
that all of our programs are good. I
have been in the business long enough to
know what appeals to one may not entertain
another. I do not believe that, regardless
of your intentions, that you. or any
other individual, is qualified to say what is
good entertainment for anyone else.
"Be that as it may, I feel that I can
no longer 'help' you in your effort to keep
patrons away from my theatre. Your free
pass is hereby canceled."
Peters said that he plans to continue
reviewing films at the Tesuque, even if it
means paying his own way.
Bill Doll to Publicize
'Mondo Cane' for Times
From Eostern Edition
NEW YORK—Bill Doll and Company,
who publicized "La Dolce Vita" for Astor
Pictures, has been signed by Times Film to
handle the national exploitation and publicity
for the forthcoming "Mondo Cane,"
the Gualtiero Jacopetti Italian film, according
to Irving Sochin, head of sales for
Times. Doll will utilize the same 12-man
unit that publicized "Dolce 'Vita."
Doll will be represented in Los Angeles
by Bill Watters and Associates and in Chicago
by Paul Montague.
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NEW HAVEN — Twentieth-Fox's
"The
Longest Day" seems to be headed for an
all-time high-grossing record at the Bailey
Theatres' 'Whalley. Business is outpacing all
attractions within recent memory, according
to Franklin E. Ferguson, general manager
of the circuit.
(Average Is 100)
Crown Big Deal on Madonno St. (UMPO); Sins
of Cosonova (Times), revivals 85
Lincoln Yorimbo (Seneca) 90
Loew's College follow the Boys (MGM); Coiro
(MGM) 100
Paromounf Term of Trial (WB) 90
Roger Sherman Son of Flubber (BV), 3rd wk 130
Whalley—The Longest Day (20th-Fox), 4th wk. ..180
'Seesaw' Retains Vigor
In Harlford Deluxer
HARTFORD—UA's "Two for the Seesaw"
rolls merrily along at the Perakos
de luxe Elm.
Allyn A Girl Named Tamiko (Para); Friends and
Neighbors, (Schoenfeldj 90
Art Cinema Too Young, Too Immoral ;Rialto);
Pagan Islond (SR) 100
Cinerama The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 22nd wk 90
Elm Two for the Seesow (UA), 4th wk 145
E. M. Loew's Diamond Head (Col), 3rd wk 105
Loew's Palace Follow the Boys (MGM); Cairo
(MGM), 2nd wk 100
Loew's Poll Five Miles to Midnight (UA); House
of the Damned (UA) 90
Rivoli Boccaccio '70 (Embassy), first time here in
Italian With English titles 100
Strand Days of Wine and Roses (WB) 100
MAINE
The Community Theatre building in
Mechanics Falls, which originally cost
$78,000, has been put up for sale "within
30 days" for $18,000. The 50xl00-foot brick
building is equipped with modern movie
projection equipment and has 450 seats.
The new owners could use it immediately
as a movie theatre or summer stock theatre
or convert it into a bowling alley,
skating rink, retail store or manufactiu--
ing plant.
The film, "Open City," produced by Roberto
Rossellini and starring Anna Magnani
and Aldo Fabrizi. was shown twice
at the Bates College Little Theatre in
Lewiston March 2. The movie, winner of
many international awards, tells the story
of the people of Italy during the Nazi
occupation.
A bill approved by the Maine House of
Representatives provides a $500 fine, a
jail term up to 11 months, or both, for
persons convicted of turning in false reports
on bomb scares. Maine's present law
provides a fine up to $1,000, a prison sentence
up to five years, or both, for persons
making such reports resulting in the calling
of police or firemen or evacuating a building
or conveyance.
Music Tent Offers Discount
WEST SPRINGFIELD, MASS. — The
Storrowton Music Fair, 2.100-seat capacity
summer music tent on the Eastern States
Exposition grounds here, is offering a 20
per cent discount with reservations for the
1963 season.
Dean Martin, Elizabeth Montgomery and
Carol Burnett star in Paramount's "'Who's
Been Sleeping in My Bed?"
Newspaper Ads Face Fresh Appraisal
After Long Tieups in
BOSTON—A revaluation of newspaper
advertising as a result of the prolonged
New York and Cleveland newspaper
strikes was predicted by Ernest Emerling
at the one-day meeting here of Theatre
Owners of New England. Emerling, vicepresident
in charge of advertising and publicity
for Loew's Theatres and Hotels, reported
that outstanding grosses for many
films had resulted in both cities from stepping
up use of radio, television, crossplug
trailers and ballyhoo.
MPAA CREATED DIRECTORY
In the Greater New 'Vork area, Emerling
pointed out that 600,000 copies weekly of a
theatre directory created by Motion Picture
Ass'n of America supplemented increased
use of the other media during the
newspaper tieup. Old-fashioned exploitation
methods have been revived during the
strikes, with exhibitors getting full value
out of sound-trucks, ballyhoo girls, disc
jockey contests, student contests, street
stencils and banners.
Significant, too, Emerling said, was the
way rival exhibitors had learned in the
emergency to cooperate by jointly sponsoring
promotions and crossplugging, with
trailers, one another's coming attractions.
Julian Rifkin, TONE president, presided
at the one-day workshop, which also featured
talks by Oscar Brotman, Chicago exhibitor;
Harry Goldberg, director of advertising
and publicity for the Stanley
Warner circuit; Herman Silver, TOA's director
of public relations; Bert Nathan,
National Ass'n of Concessionaires; Carl
Goldman, TONE executive secretary, and
Marvin Huban, New England Theatres.
Brotman urged TONE members to test
his ten-point program in operating their
CONNECTICUT PREMIERE —
Franklin E. "Fergie" Ferguson, second
from right, general manager of
Bailey Theatres, New Haven, hosted
area civic leaders and other opinionmakers
at the state bow of "The Longest
Day" at the Whalley. The opening
night's proceeds went to Connecticut
eye bank campaign. From left, Rudy
Anderson, eye bank local chairman: Lt.
Gov. Samuel Tedesco: Ferguson, and
Kenneth Butler, eye bank state chairman.
theatres.
It's
Two Cities
Brotman's points:
1. Don't alienate the public in any way.
the only one you have.
2. Make each performance perfect.
3. Maintain immaculate theatres.
4. Check your entire operation from
hour to hour.
5. Hire and keep the right personnel.
The right manager can add 25 per cent to a
theatre gross.
6. Don't "clip" captive audiences In
quality or prices of food and drink. Offer
a money-back guarantee with every item
sold.
FIND RIGHT AUDIENCE
7. Find the audience to fit the movie.
Adopt the attitude that there are no bad
pictures, that an audience exists for every
type of film.
8. Do something different in advertising
and promotion.
it
9. Don't buy a new picture if you think
won't go.
10. Remember that your theatre and
every picture you play are sold by a series
of impressions. Be sure you make the
right ones through constant effort and
supervision, checked by personal contact
with your patrons.
Censorship in the New England states
was discussed by Rifkin, who said that
"quick-buck" exhibitors are arousing the
public by continually flaunting censorshipminded
forces with "sexploitation" pictures.
However. Rifkin said that no more
censorship regulations are needed to deal
with these "fast-buck" operators —that
every state has obscenity laws which can
be invoked against films of this type.
BETTER PRODUCT THIS YEAR
Huban. first speaker on the program,
compared product available last spring
and summer with pictm-es which can be
booked for the coming seasons. He declared
the upcoming product to be far superior to
last year's offerings and expressed optimism
over prospects for better grosses this
year, due to this better quality product.
The importance of preselling on television,
off-the-movie-page advertising and
out of the ordinary ways of reaching potential
movie patrons were discussed by
Goldberg. Along with Emerling and Silver,
Goldberg urged TONE members to follow
through with distribution to assure the
success of TOA's second HoUyood Pi-eview
Engagement, MGM's "The Courtship of
Eddie's Father,"
Nathan called for increased cooperation
between exhibitor and concessionaires to insure
fair pricing and quality control, then
conducted a question and answer p)eriod on
sale of food and drink in theatres.
Goldman concluded the workship session
by reporting his experience as a registered
lobbyist in Massachusetts.
Rifkin was assisted In conducting the
workshop by Mai Greene, Jim Mahoney
and Goodman.
BOXOmCE :: March 11, 1963 NE-l

,
New 600-Seaf Boston Paris Cinema
Will Have Red, White, Blue Decor
BOSTON — A 600-seat theatre, to be
called the Paris Cinema, will be built at
341 Boylston St.. opposite the new Prudential
building. The new theatre will be
opened in late August or early September.
Principals in the theatre are James
Vlamos. Steve Prentoulis and Alfred Quintero,
presently operating the Fine Arts
Theatre. Two unusual features are planned.
In front of the theatre will be a Parisstyle
kiosk, or circular board, listing the
film attractions. Auditorium seats will set
apart half a foot more than standard requirements
call for. They will adjust to
the weight and height of the viewer.
"People are now taller than they were
35 years ago, which is why we need a different
kind of seat." Vlamos said. There
will also be a coffee lounge, to be decorated
in orange and rust, plus a lounge for patrons
waiting for the program to start and
racks of foreign newspapers.
A screen will be installed, extending al-
THE BIGGEST GROSS IN
40 YEAR HISTORY OF THE
CAPRI THEATRE, CHICAGO ! !
Also new records set in; INDIANAPOLIS,
GRAND RAPIDS. OMAHA AND MIAMI I
An Audaciously Adult Story of
Desire Under the Elms, the Maples,
the Oaks, the Birches, the Poplars,
the Willows, the Pines, the
Spruces, etc., etc., etc., etc..
FILMED IN
SEEPELT AND SBOBU
.urring VICKIE MILES « SCOH OSBORNE
TONITE!
Giant
TWIST
Contest
(OIS MUZ BE DE BLACE)
|Mil« •bJ MiUi •( Mll«| (H» G»l«ll Rol. •• "Stiton Fi«i>dly |
Produced by Thomas J. Dowd & Davis Freeman • Directed by Lewis H. Gordon • A DORE Release
NOW AVAILABLE IN NEW ENGLAND
EDWARD RUFF FILM ASSOCIATES. INC.
260 TREMONT ST., BOSTON, MASS. LI 2-2797
most the full width of the auditorium,
with provision for stereo sound production.
It will be a stadium-style steel and
concrete structure with plastic and tile
decor and an interior free of columns, the
three exhibitors said. A first-run film policy
will be followed for adult audiences. No
children's programs are contemplated.
Vlamos said he plans "to bring the best
quality films from abroad and from this
country" to the new theatre. The house
is to be air conditioned and have pipedin
heat. There will be no balcony. Inside
decor will be red, white and blue, colors
of both the U. S. and France.
A French theme was chosen, the founders
said, because Paris is often considered the
crossroads of world culture and they wish
the new theatre to be a cultural crossroads
of world films in Boston. A sunken
lounge off the main lobby is another feature.
The theatre replaces an empty store
on the site.
BOSTON
XJarvey Appell, American International
Pictures exchange manager, reports
that the world premiere of "Operation Bikini"
will be held March 26 in New London,
Conn., at the Capitol Theatre. The picture
will open here at the Pilgrim March 27. Art
Moger. AIP exploitation chief, will arrange
press and radio-television coverage for the
New London festivities and set up a press
conference here, with Tab Hunter coming
in for personal appearances at both cities.
"Operation Bikini" will open day-and-date
March 27 in 100 New England theatres,
with coverage on nine television and 38
radio stations.
AIP's "The Raven" opened Friday (8)
at the Pilgrim, with 300 theatres lined
up for the multiple-run saturation opening
Wednesday HSi. AIP in Boston has 75
prints of "The Raven." The exchange also
is preparing for a May 29 opening for
"Mermaids of Tiburon" at New England
AIP's 4th of July release
drive-ins . . .
will be "The Young Racers."
. . . Sack
Ben Sack, Boston's foremost exhibitor
with five downtown de luxe theatres. Is
calling for a national committee to fight
late film releases on television, which, he
contends, is "causing great harm to exhibition
"
all over the country
kicked off plans for "Cleopatra," which
he bought for his Music Hall (2,200-seat
capacity! in the biggest deal in Boston
film history, with a luncheon at Tiffany's
March 6 for 75 New England newspaper
publishers, advertising executives, press
and radio people.
The Variety Club of New England has
the premiere night of "How the West Was
Won" at the Boston Theatre March 27.
The picture will have a press, radio and
television preview March 26. Following the
Jonfm^
NE-2
BOONTON, N. J.
Large Core
Greater Crater Area
meant
MAXIMUM LIGHT
Evenly Distributed
In New York—Sun Carbon Co., 630 — 9th Ave., New York City
Circle 6-4995.
in Mossachusctts—MASSACHUSETTS THEATRE EQUIPMENT Co.
Boston— Liberty 2-9814
BOXOFTICE :: March 11, 1963

.
was
.
—
Variety Clubs night, the picture will open
to the public as a roadshow March 28 at
2 p. m.
"Days of Wine and Roses" opens at the
Paramount Saturday (16 1, according to
Bill Kumins. Warner Bros, manager . . .
WB is reissuing "Giant," which will open
at the Keith Memorial Theatre March
20 ... A special screening of "Spencer's
Mountain" was held at the Coolidge Theatre,
Brookline.
John Markle, exploitation director here
for Columbia Pictures, has two press luncheons—one
for "Good Lord. You're Upside
Down. " to be produced by Richard Quine.
with Clair Huffaker, the author; and the
Karl
other for "Lawrence of Arabia" . . .
Pasick, who is handling promotion on the
new MGM-Cinerama feature, "How the
West Was Won." brought in George Peppard
for a press luncheon at the Ritz
March 4.
April 1 has been set as the opening date
for "First Spaceship on 'Venus" and "'Varan
the Unbelievable." Crown International
films distributed by Harry Segal's First
National Pictures, at the Pilgrim Theatre.
Arthur Sachson. Crown general sales manager,
addressed a sales meeting of exhibitors
in Boston at a screening and luncheon
on the campaign for the combination.
Paul M. Heller, producer of "David and
Lisa." and Keir Dullea. who plays the lead
in the film, were in for press interviews
at the Tiffany restaurant, with Al Longo
arranging the function. The picture opened
to big business at the Beacon Hill.
"Too Young, Too Immoral" concluded a
highly successful three weeks at the Boston
State, where Its opening week grossed
$10,000. Mel Davis Film Distributors of
Boston is handling the New England territory
for this exploitation film which ran
four months on Broadway. It's from Rialto
International Film Releasing Corp.
WORCESTER
Toe Marone, Edgemere Drive-In. tied up with
Atamian Motors, offered a season's pass
with purchase of a used car during the
motor firm's Open House Week. Atamian
cooperated with half-page ads saluting
Marone's reopening for 1963.
Workmen were completing work on Redstone
Theatres' Cinema One. the circuit
hoping to announce its opening day very
shortly. A first-i-un film policy is
anticipated.
Cartoon Festival Benefit
WATERTOWN, CONN.—The Cameo ran
a giant Cartoon Festival, charging 50 cents
admission. Proceeds went to the Waterbury
Symphony's young people's concerts
plan.
Previews 'Diners' Club'
NEW HAVEN—Loew's College sneakpreviewed
Columbia's "The Man Prom the
Diners' Club."
Record by 'Son of
Flubber'
WORCESTER — The Stanley Warner
Warner broke all recent boxoffice records
with Buena Vista's "Son of Flubber."
Confidence in
Mass Film Marketing
Key to Industry Growth, Stability
By ALLEN M. WIDEM
NEW BRITAIN. CONN,—"Compact, concise,
cohesive confidence in the concepts,
control and circumstances
of mass motion
picture marketing
is the key to
present stability and
future growth within
the ranks of independent
exhibition."
That's the contention
of knowledgeable,
second-generation
film industry executive
Sperie P.
Perakos, peripatetic
Sperie Perakos
general manager of
the Perakos Theatres Associates, based in
this Hardware City of the World.
Since he attends to both hardtops
(Severn and drive-ins (twoi and takes
more than a mere occasional meetingattendance
stand in industi-y affairs (he's
trekked to national and regional exhibitor
gatherings, and is a second-term president
of the Connecticut Drive-In Theatres
Ass'n) , he feels naught but optimistic about
the business.
SURE TO SUCCEED
"How." he asked this Boxoffice correspondent,
"can the business ever miss if
we continue to draw top-caliber manpower,
and, morever, continue to sell our product
with impact, incisiveness and Intelligence?"
He feels particularly gratified that the
Perakos Interests range from metropolitan
showcases (the 70mm de luxe Elm, Hartford,
has hosted numerous premieres! to
small town outlets fthe State, Jewett City,
in eastern Connecticut, one of the last remaining
smaller situations in Cormecticut
exhibition) to sizable outdoor facilities
iPlainville Drive-In, Plainville, a 15-minute
drive from Hartford)
"Only in this way, perhaps," he continued,
"can a circuit man really begin to
comprehend and take cognizance of the
fact that this is indeed a growing industry,
capable of boom potential, PRO'VIDED it
swallows that persistent touch of modesty
that seems to say, in effect, well, television
is here, and more people are spending more
leisure-time-money elsewhere.
ENTIRE STAFF MUST SELL
"We have to sell OURSELVES firsthand
I mean from the girl who welcomes the
patron to the theatre at the boxoffice to
the doorman to the usher who escorts him
to his seat. All this gi-eeting and handling
the customer is a matter of tact and
diplomacy. A bush-league 'red carpet' endorsement,
if you will, but nonetheless extending
a showmanship flair as only the
confines of the mystically magic atmosphere
of a motion picture theatre can
ti^uly provide."
Sperie's dad, Peter G. sr., has been in
exhibition here for 56 years, and continues
to check in at his second floor Palace Theatre
headquarters Mondays through Fridays.
Sperie's desk adjoins his dad's. In
adjoining rooms are located two other
Perakos sons, Sperie's brothers, John, assistant
general manager (who concentrates
on bookings) and Peter jr. (office
manager )
Sperie feels strongly that the circuits
big and little—must impart some of the
New 'Vork and Hollywood-grown enthusiasm
for product to the field, most notably
the smaller towns catering to family
groups. "We can't afford to let the small
towns go by the wayside. If we let the
small town 'togetherness' concept drift
aimlessly away from moviegoing, we've defeated
a tremendous segment of the movie
market."
He is in daily consultation by phone with
all nine Perakos theatres, and, moreover,
makes a practice of visiting all theatres at
least once a week. "The individual theatre
manager's problems ARE my problems,
and it's no good for me to be sitting in
New Britain and not know what's happening
many, many miles away simply because
I've been too lazy to walk downstairs,
get into my car and drive those many,
many miles."
On numerous occasions, his wife Nikki
accompanies Sperie as he visits, first,
Henry Cohan at the Beverly and Jim
Landino at the Hi-Way. both Bridgeport
de luxe first-runs; then, Mrs. Katherine
Dupont at the small town State, Jewett
City. The next day he may trek into Hartford
(John D'Amato, Elm, and Tom Grace,
Eastwood) , or go to Thompsonvllle (Earl
Hanna, acting manager. Strand), or meet
with Peter Plynn, acting manager. Palace,
New Britain, circuit flagship). The two
drive-ins—Plainville and Southington—operate
seasonally.
"Interest in the business—that's the
selling ticket!" he concluded.
Mass. Resident in Comedy
SPRINGFIELD — The Stanley Warner
engagement of Universal's "40 Pounds of
Trouble" had newspaper breaks on a Wilbraham
resident, Mrs. Isabel Riddle
Jordan, who is seen as an extra in the
comedy.
"Opry' in New Milford
NEW MILFORD, CONN.—The New Milford
Theatre booked the "Grand Ole Opry
Jamboree Show" for two perfonnances on
a Sunday, charging a $2.20 top.
Columbia's "The Man Fi'om the Diners'
"
Club directed by Frank Tashlin from
the William Blatty screenplay.
FILMACK
HAS ALWAYS LED
riELD FOR TOP
THE
QUALITY AND SPEED
SPECIAL
TRAILERS
327 S.
Chicago
Wabash
i. III.
Snd Ui Your
Havtilit Know-How
BOXOFFICE March 11, 1963 NE-3

-
HARTFORD
Cperie P. Perakos. general manager of
Perakos Theatre Associates, hosted a
press-mJUtary luncheon at the Broad
street Armory March 6 in conjunction with
the Elm premiere of 20th-Fox's "The Longest
Day." Twenty veterans of the fajned
101st and 82nd airborne divisions attended
the luncheon. The film's opening night itself
was restricted to military personnel:
tickets were sold through unit command
ere and at the boxofficc upon presentation
of identification cards. A military band
played outside the theatre and a color
guard paraded on stage just prior to the
opening curtain.
Allen M. Widem. Hartford Times amusements
editor, flew back from the Las Vegas
world premiere of UA's "Love Is a Ball."
The second measure directly
affecting the
Connecticut film industry has been introduced
into the current legislative session.
The bill iHB 4312 1. introduced by Representative
Boyd, would authorize motion
picture theatre operations on Sunday between
12 midnight of preceding Saturday
and 1 a.m. and between the hours of 1 p.m.
and 12 midnight during months of May.
June. July. August. September and October.
The move is seen as an aid to di'ivein
theatres, which, of necessity, open much
later during warmer months. Representative
Quirk's HB 4455. which would authorize
establishment of a state motion picture
censorship board, is yet to be slated
for public hearing. A hearing is anticipated
also for HB 4312.
M. J. Daly has installed new exterior display
frames at the first-run Spanish film
outlet. 1.800-seat Daly here.
The long-anticipated Connecticut premiere
of MGM's "Mutiny on the Bounty" has
been confirmed for April 5 at the downtown
de luxe Stanley Warner Strand, Hartford.
The 70mm attraction will play here
on a reserved-seat policy. Top price: $2.25.
Charles Shaw, Lockwood & Gordon's Cine
Webb, hosted college professors and other
opinion-makers at a screening of Continental's
"David and Lisa" and mailed letters
to several hundred Hartford lawyers
^of/r>e
D 2 yeors (or $5 Q 1 year for $3
n Remiftance Enclosed
THEATRE..
STREET ADDRESS
in conjunction with MGM's "Trial and
Error."
This, too, is winter: Sperie P. Perakos,
Perakos Theatre Associates, was in Jewett
City, meeting with Katherine Dupont, State
Theatre, when snow began falling. It took
him four hours to drive the 65 miles distance
to his home.
. . .
Joe Giobbi, Crown, hosted Boy Scouts at
a special screening marking National Boy
Scout Week. Hundreds of youths marched
in near-zero weather to the theatre
Ray McNamara, AUyn, was a Boston business
Local visitors: Sal Adorno
visitor . . . jr., Middletown Drive-In: Al Swett, Stanley
Warner zone ad-publicity manager; Doug
Amos, general manager, Lockwood & Gordon
Theatres.
Billy Murphy, formerly Cine Webb manager,
has been named sales manager of
Hertz Rent-All, West Hartford . . . Jack
Hines, former Central, West Hartford,
manager, is temporarily assigned as relief
manager for the L&G circuit . . . Mrs.
Manny Friedman, wife of the Cinerama
manager, was in town from Philadelphia:
she and their daughter will be moving here
this spring.
Gerry Bouchard, SW Strand, gave guest
passes for "Days of Wine and Roses" to
the first 300 visitors at a newly opened
Dodge dealership.
NEW HAVEN
H n 18-year-old youth who caused a disturbance
in the downtown Sampson &
Spodick Crown was sentenced to 30 days in
jail by circuit court Judge Luke H.
Stapleton. The boy pleaded guilty to
breach of peace: he struck a patron, apparently
for no reason . . . The Sampson
& Spodick Norwalk, Norwalk, reported
tm-naway business with Buena Vista's "Son
of Plubber."
The Stanley Warner State, Manchester
featured a local tenor, Tony Squillacote
on stage, in addition to the operetta film
D Send
TOWN ZONE STATE..
NAME
POSITION
n 3 years for $7
Invoice
BOXflfflCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
"Bitter Sweet," on a recent Tuesday, with
performances at 4 and 8:15. Price scale:
Matinee, children, 35 cents; students. 50
cents; adults. 75 cents; evening, all seats,
one dollar.
Victor Buono, 300-pounder featured in
Warners-Seven Arts' "What Ever Happened
to Baby Jane?" was a New Haven
B'nai B'rith of Fairfield sponsored
vi-sitor . . .
an evening's screening of UA's "A
Child Is Waiting" at the Community, Fairfield.
The Norwalk branch of the American
Ass'n of University women will sponsor a
children's film program at the Norwalk,
Norwalk. March 23. Performances are
slated for 11 a.m. and 12:30 noon. Proceeds
will go to educational activity.
VERMONT
grandon de Wilde was scheduled to arrive
in the Jeffersonville area February
25 so production could be started the
following day on his scenes in the Walt
Disney film, "Wild Goose Stop." His
definite selection for a major role in the
film was announced by the Disney organization
and the Vermont Development Department.
Lowell Thomas, veteran motion picture
narrator and radio-television newscaster,
has been spending a few days with his son
Lowell jr., at the Stowe ski area. The
71 -year-old Thomas had just returned
from the South Pole, where he was with
a scientific expedition headed by Gen.
James Doolittle.
Robert Westbrook, son of Hollywood
movie columnist Sheilah Graham and a
senior at the Putney School in Vermont,
is the author of "Journey Behind the Iron
Curtain." scheduled for
publication March
15 by G. P. Putnam's Sons. At 17. he is
the youngest author on the publishing
firm's list. He toured Russia and some of
its satellites with nine other teenagers.
NEW HAMPSHIRE
Theatre operators would probably be relieved
of one of their headaches under
House Bill 124. which has been approved
by the New Hampshire House of Representatives.
The measure would establish a
maximum fine of $500 or one year of imprisonment,
or both, for persons convicted
of making false "bomb scare" reports.
Movie establishments and other business
places would operate on Daylight Saving
Time throughout the year under a new
bill introduced in the legislature by Rep.
Alfred A. Bergeron of Manchester.
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Sovc Carbon Cost
W»il Coast Th*otr* Scrvic*
Itll M.W, KIAINIT - POinAND. OMCON
NE-4 BOXOFFICE March 11, 1963

—
—
——
—
'Lawrence' Leads Big
Toronto Hit Parade
TORONTO—The Academy Award nominations
got a big play in the week's promotional
advertising of theatres here
which had prospective winners and the
public response was encouraging, particularly
for "Lawrence of Arabia" at the Carlton
and "The Longest Day" at the Tivoli.
A renewed interest was also noted in "Mutiny
on the Bounty" which was in its 15th
week at the University. Two theatres in
the major list had new offerings, these being
"Term of Trial" at the Hollywood and
"Five Miles to Midnight" at the Uptown.
(Average Is 100)
Carlton Lawrence of Arabia (Col), 5th wk 115
Eglinton The Best of Cinerama (Cinerama),
8th wk !95
Hollywood—Term of Triol (WB) 110
Hylond Phaedra (Lopert), 4th wk 100
Imperial—Gypsy (WB), 5th wk 100
Loew's— Follow the Boys (MGM), 2nd wk 105
Nortown Son of Flubber (BV), 2nd wk 105
Tivoli The Longest Day (20th-Fox), 11th wk. ..110
Towne Seven Copitol Sins (IFD), 2nd wk 105
Uptown— Five Miles to Midnight (UA) 110
Long, Hard Winter Affects
Whole Lineup in Montreal
MONTREAL—Even leading cinemas
here were put to it to emerge on the bright
side of the ledger last week, as wintry
conditions continued without letup. As
shown below in the listing, the long runs
seemed to have an edge over the late comers.
.
Alouette Mutiny on the Bounty (MGM),
1 4th wk Excellent
Avenue Court Sessions (5R) Good
Capitol 40 Pounds of Trouble (Univ) Good
Cinema Place Ville Marie Divorce— Italion Style
(IFD), 4th wk Excellent
.Good
Dorval Theatre (Red Room) Taras Bulbo (UA)
Dorval Theatre (Solle Doree) West Side Story
(UA)
Good
Imperial The Best of Cinerama (Cineramo),
6th wk Excellent
Kent The Inquisitive Medic (5R) Good
Loew's A Girl Named Tamiko (Para), 2nd wk. . .Good
Polace Who's Got the Action? (Para) Good
Seville The Longest Day (20th-Fox), 17th wk. Excellent
Snowdon Phaedra (Lopert), 5th wk Good
Wesmount A Cold Wind in August (Lopert) . . . Good
Tough Weather Hits Hard
In Vancouver First Runs
VANCOUVER—Tough weather hit show
business where it hurt last week. The roadshows
also were affected, though somewhat
less severely. The best business in town was
being done by "Sodom and Gomorrah" at
the Orpheum.
. . .
Capitol Gypsy (WB), 2nd wk Average
.Good
Orpheum Sodom ond Gomorroh (20th-Fox)
Ridge The Longest Day (20th-Fox),
1 1th wk Slipped a bit
Stanley Mutiny on the Bounty (MGM), 10th wk. Good
Strand The Best of Cinerama (MGM), 9th wk. Fair
Studio Billy Budd (AA), 2nd wk Fair
Vogue 40 Pounds of 'Trouble (Univ), 2nd wk. Average
'Women's Secrets' Open
TORONTO— "Secrets of Women" opened
at the International Cinema and also in
one studio of the Little Cinema whose
companion auditorium had "Divorce
Italian Style" for a second week. Newspaper
critics were enthused with "The
Counterfeiters of Paris," with French dialogue
and English titles, when it opened at
the Capitol Fine Art. The Christie played
"Der Rosenkavalier," and the New Yorker
Cinema had a combination of "Forbidden
Games" and "The Love Game." Other
offerings included "Waltz of the Toreadors"
at the Savoy Cinema, "The Naked Truth"
at the Kent and "Serenade" at the Fine
Arts on Bayview Ave.
Newspapers Deplore
Jockeying on Awards
Editor's note: An editonol on the Academy
Awards published in the Examiner at Peterborough,
Ont., has been repnnted in many newspapers
across the Dominion. It appears below.
Hollywood is busily preparing for the
annual Motion Picture Academy Awards
ceremony—known more familiarly as the
Oscar show.
Despite some determined attempts to
bring dignity and stature back to the once
highly-respected award, some actors and
producers who believe their performances
are worthy of recognition have made a
circus of the Oscar awards.
Even before the best films, perfoiTners
and technicians are nominated. Hollywood
trade papers are inundated with immodestly
candid advertisements from those seeking
awards. There are cocktail parties,
telephone canvasses and publicity bids.
The 2,525 judges whose votes determine
the Oscar winners find it almost impossible
to escape being influenced.
The result has been that awards are now
made for producing pictures that will be
popular rather than for those which elevate
the standards of the industry.
Yet if only the popular formulas are
to be rewarded and recognized by the film
industry, what will happen when these
formulas have become hackneyed?
What new methods and forms can it
turn to if experimentation and progress
are not encouraged?
We suspect that the filmgoing public
is becoming disillusioned with the Oscar
awards.
They have seen too many supercolossal
turkeys which won an armful of Oscars
to continue regarding the award as necessarily
a true mark of merit.
Unless the film industry realizes that
moviegoers have taste and discrimination,
the European filmmakers are going to
garner a larger share of the market than
they have won from Hollywood already.
Committees Are Appointed
For Freeman Testimonial
From Western Edition
LOS ANGELES—A number of
committees
for the Y. Prank Freeman testimonial
on April 28 at the Beverly Hilton Hotel have
been named by general chairaian E. L. De-
Patie. Eugene Arnstein. Allied Artists studio
manager, heads the committee on arrangements
and Leo Moore. lATSE Local 165. is
vice-chairman and coordinator.
Various sub-committees include: Talent
—Joe Rivkin. Allied Artists, and Herb
Steinberg. Dais and speakers—Alfred
Chamie. AMPP; Bill Hendricks. Warners,
and George Flaherty. lATSE. Honorary
committee invitations — Duke Wales.
AMPP: Moore. Rivkin and Ai-nstein. Tickets—William
Arnold. Permanent Charities;
Anthony Frederick. Revue: Pat Offer, projectionists:
Bonar Dyer. Disney: Art
Schaefer. Warners: Emmett Ward. Paramount:
John Zinn. Alliance of TV Film
Producers: Sidney Solow. Consolidated
Film Industries; Moore and Flaherty. Dinner
arrangements—Charles Boren. AMPP;
Wales and Arnstein. Moore has also been
named as treasurer for the event.
A limit of 1.200 has been set for the affair
to be attended by film industry and
civic leaders.
Industry Meetings
In October This Year
TORONTO—Motion picture trade organizations,
which annually have held
their conventions here during a week in
November, have decided to move up their
annual meeting dates approximately a
month.
The series of meetings will be held late
in October at the King Edward Hotel,
starting on the 21st with the annual luncheon
of the Motion Picture Theatres Ass'n.
of Ontario.
This convention will be followed on
Tuesday the 22nd, by the annual gathering
of the National Committee of Motion
Picture Exhibitors Ass'n of Canada,
which comprises delegates from all provincial
or regional theatre organizations.
Scheduled for Wednesday and Thursday
is the convention of the Motion Pictui-e
Industry Council of Canada, representing
all branches of the business.
Interspersed between business sessions
will be a number of special events, including
the annual awards banquet and
dance of the Canadian Picture Pioneers,
a luncheon of the Toronto Variety Club and
functions closely identified with industry
organizations. One of the factors in connection
with the change in arrangements
is that the Canadian football championship
game next fall will be staged November
30 at Vancouver, and industry officials
will be able to attend the grid classic, a
month after the Toronto trade series. Last
year's football playoff and parade were
conducted in Toronto.
O'Keefe Dark in Summer
TORONTO—Opened a couple of years
ago at a cost of $12,000,000, Toronto's
O'Keefe Centre will be closed for the summer
starting in June. The 3,200-seat theatre
lost money dui-ing the warm weather
in 1962. Famous Players Canadian Corp.
has been successful in its bid for "Cleopatra"
which the O'Keefe Centre also
wanted. The O'Keefe theatre has yet to
play a pictuie, although the big structure
is equipped for the presentation of
widescreen productions.
Stratford Avon to Festival
TORONTO—The 900-seat Avon, a
'Magic Tide' to Odeon
HOLLYWOOD — "The Magic Tide." 32-
minute color featurette produced by Bri
and Ralph Brooke for their Sombrero
Pictures Co. and distributed by Crown-
International, will play the Odeon circuit
in Canada with Colorama's "Joseph and
His Brethren." Tire initial openings are in
six major cities beginning the second
week in March. Deal was set by J. H.
Solway of Astral Films in Toronto, the
Canadian franchise of Crown-International.
longtime
unit of Aliens' Premier Theatres at
Stratford, has been sold to the Shakespearean
Festival Foundation of Canada,
which is preparing to open its 11th season
of plays and other features in the western
Ontario city. The Avon, which has been
a motion picture theatre for 35 years, will
be added to the foundation's festival playhouse
in Stratford.
BOXOFTICE March 11, 1963 K-1

. . . Salesmen
MONTREAL
Three men, one of whom was armed, held
up a young female employe of the
Cremazie Theatre, 8610 St. Denis St.,
around the noon hour and escaped with
more than $2,000. The employe was on
her way to the bank. The three holdup
men managed to escape in an automobile
which police believe was stolen just a
short time before the holdup . . . "Lawrence
of Arabia," which has been nominated
for ten different Oscars, including the
year's best picture and year's best actor,
will be premiered at the Seville Theatre
the evening of March 20 under the sponsorship
of the Army, Navy and Air Force
Veterans of Canada. Showings will be
nightly with matinees on Wednesdays,
Saturdays. Sundays and holidays.
Andre Kaltenback of the National Film
Board spent a few days in Chicago and
New York City on business . . . Marcel
Lavalle of the J. A. Lapointe office and
wife attended the Quebec City Winter
Carnival . . . George Destounis, vicepresident
of United Amusement Corp., was
holidaying in Miami, Fla. . . . Annand
Besse of Best Theatre Supply entered a
hospital for a checkup.
.
Jo Oupcher, president of Atlas Films,
and wife left by plane for New York City
to visit their son and family . . . Al Dubin,
public relations officer for Warner Bros.,
Toronto, was here for the promotion of
the opening of "Days of Wine and Roses,"
named for an Academy award. It was
pointed out that Warner Bros, has 17
Oscar nominations . Dwight Macdonald,
widely known U. S.
.
film critic, spoke on
Prompt theatre service from
qualified
personnel
Complete projection
sound
equipments
Replacement parts always on hand
BEST THEATRE SUPPLY REG D
M10 Solnt Dwili StrMt Mentrtol 34, Qm.
Phone: 842-6762
&
"Cinema Today—Avant Garde and Rear
Guard" at the Redpath Hall of McGill
University. Macdonald's visit was arranged
by Scope, a McGill University student organization
devoted to the cultural activities
. . . The University lodge of B"nai
B'rith sponsored the premiere of "Two
for the Seesaw" at the Westmount Theatre.
Michel Costom's Canadien, Laval and
Plaza theatres reported good boxoffice results
with a simultaneous showing of "La
Chanson de L'Orphelin " starring Joselito,
"the wonder boy with the golden voice."
Armed Cournoyer of United
Artists and Jo PoUon of International Film
Distributors and AA were on the road,
while Jack KroU. Warner Bros., returned
from a trip which extended to the Maritime
provinces . . . Exhibitors seen at the
local film exchange: Paul Gendron of the
Laurier Theatre. Victoriaville: Marcel
Labbe, manager of the Drummond at
Drummondville; R. Menard. Palace at
Grand'Mere, and Mr. and Mrs. U. H. Pelletier
of the Alma at Alma.
Quebec Liberal Party
Asks Legal Drive-Ins
MONTREAL—Long taboo in Montreal
and Quebec province, a glimmer of hope
has developed for drive-in theatres. The
Quebec Liberal Federation party at its
recent annual convention here attended
by 1.500 delegates from all over Quebec,
vanced for ozoners, but every time they
met strong opposition by the provincial
government. At one time, an open-air
cinema was proposed for the Indian reservation
of Caughnawaga, just a few miles
outside of Montreal. The scheme was
thought possible by people in the motion
picture industry as the location would
have been in Indian territory outside the
jurisdiction of the provincial government.
However, the project never came about and
in some well-informed quarters it was and
still is believed that pressure from the
provincial government of the time was
exerted to prevent the opening of such a
theatre.
But times have changed considerably in
the past few years, and it is believed
that open-air motion picture outlets could
become realities before long.
TORONTO
Tn the midst of excitement over Academy
Award nominations, Manager Bert
Brown of the FPC Imperial, the big downtown
house, ran a one-shot advance
screening of "Days of Wine and Roses,"
a prospective Oscar winner, during the
fifth week of the "Gypsy" engagement.
Loews also conducted a preview of "The
Comtehip of Eddie's Father" . . . The
suburban Kingsway, operated by 20th Century
Theatres, sponsored a Boy Scout
night March 1, for which there was a large
turnout to see "The Music Man."
Following the news that Famous Players
had secured the premiere engagement of
"Cleopatra" for a Toronto theatre starting
in June, the company's common stock
touched a high for the year of $18.50 on
the local stock exchange. The theatre had
not yet been designated . . . Julian Roffman.
producer and director who is identified
with Nat Taylor's studio and producing
enterprises in Toronto, has been
elected a member of the Society of Film
and Television Arts, according to word
from London. England.
Although Toronto is enjoying Sunday
theatre performances under the revised
Lord's Day act of Ontario, the board of
the Canadian National Exhibition has decided
that Toronto's big annual fair August
16-September 2 will not be open on
the two Sundays. This applies to grandstand
show for which Bob Goulet will be
the headliner. During the football season,
Sunday games are played at the stadium
in the exhibition grounds.
n 2 years for $5 D
THEATRE..
STREET ADDRESS
G Remittance
adopted a resolution calling for "legalized
drive-in theatres."
The Liberal Federation has considerable
say in the measures advanced in the Quebec
legislative assembly by the present Liberal
administration under premiership of Jean
Lesage.
It is illegal to set up open-air motion
picture theatres as a result of a law
passed a number of years ago under the
Union National administration of which
the late Maurice Duplessis was the leader
for more than 20 years.
On different occasions, plans were adse^itf/nG
Enclosed
' year for $3
G Send
D 3 years for $7
Invoice
The Odeon Palace in nearby Hamilton
featured a Sunday night concert of the
Hamilton Philharmonic orchestra . . .
Frank L. Vaughan resigned as general
manager for Rank Film Distributors of
Canada and was succeeded by E. Andrew
TOWN ZONE STATE..
NAME
POSITION
mmrn THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo

. . The
Freedoms Top Award
Goes to Walt Disney
From Eastern Edition
Valley Forge, Pa.—Walt Disney last
week was named winner of the Freedoms
foundation's highest award "tor
his educational wisdom, patriotic dedication
and creative leadership in communicating
the hope and aspirations
of our free society" to the world.
Disney was described as "ambassador
of freedom for the U.S.A." in the
foundation's 14th annual national
awards which singled out 863 individuals,
organizations, businesses and
schools for what they wTote, said, did
and photographed about a better understanding
of the "American way of
life" in 1962, Prizes exceed $100,000.
Allen of London. Rank pictures are released
in Canada through 20th-Pox.
"Sodom and Gomorrah" had its Ontario
premiere at the FPC Capitol at Windsor,
getting in ahead of the Toronto Imperial
where "Gypsy" is having an extended run.
The Windsor Center had a Cinema Guild
presentation Monday night of "The Devil's
Eye" at $1 admission, while the Windsor
Park featured a Grerman-language double
bill on Sunday only with showings afternoon
and night topped by "Salsburger
Geschichten."
Curly Posen, an executive member of
the Canadian Picture Pioneers, has been
on the ailing list. He operates theatres in
Toronto and Hamilton and a drive-in at
Napanee ... Ed Biixh is the new manager
of the Center, Ti'enton, succeeding Gerard
St. Gelais. who is now at the reopened
Regent in Picton.
AUentown Colonial
Redevelopment Star
From Eastern Edition
ALLENTOWN, PA,—Since its
reopening
Christmas Day, the revitalized Colonial
Theatre has added immeasurably to the redevelopment
of downtown Allentown. The
theatre is part of a complex of new business
buildings, new courthouse, new city
hall and similar constnjction in the Fifth
and Hamilton area.
Fabian Theatres, the operating circuit,
closed the Colonial between November 25
and Christmas to carry out the final phases
of renovation which had been going on
for weeks. The new capacity is 1,275 patrons,
as the theatre lost 500 seats when
chairs were respaced on 48-inch back-toback
rows in the balcony and 38-inch rows
in the orchestra.
The new seats, with blond wood arms.
tie the blue, gold and ivory motif of the
theatre itself to the red, white and gold
decor of the lobby. Seats are upholstered
in cherry red with royal blue enameled
backs.
Blue and gold are the predominant colors
in the carpeting, the stage set and the
walls and ceiling of the auditorium, according
to Albert Hoffmann, Call-Chronicle
staff feature writer, who wrote a story
about the reopening of the Colonial.
"Blue and gold mix with white upholstery
in the mezzanine and mezzanine
foyer," wrote Hoffmann. "A new ceiling in
the lobby, new tile at the entrance, the
new marquee, new lighting fixtures and a
new concession stand are other features.
Two lounges have been added to the main
floor and the balcony lounges remodeled.'
The new screen is 45x22 feet, one of the
largest in the area. New projection and
sound equipment has been installed.
Fred Haas, director of design, construction
and maintenance for the Fabian circuit,
who has been a specialist in theatre
decoration for 20 years, supervised the
work.
077 AW A
•The validity of the Lord's Day act on
Sunday observance has been challenged
before the supreme court of Canada
here on the ground that it infringes
a guarantee of freedom of religion under
the Bill of Rights. The case is an appeal
by two bowling lane proprietors at Hamilton
of their conviction for operating the
alleys on Sunday. Their lawyer contended
that the act imposed Christian observance
of Sunday on all Canadians whether or not
they were Christians.
Sunday motion picture shows became
legal in Prescott, when the town council
gave third reading to a bylaw to implement
the favorable referendum on the
question last December. The one theatre
involved is the Princess, owned by J. D.
St. Pierre . . . The FPC Capitol, where
"Period of Adjustment" is the cui-rent attraction,
broke into the film policy for a
stage performance Monday night of the
touring "Mary, Mary," which followed the
single appearance of the folk singers
Peter, Paul and Mary on the previous
Wednesday night at $4.50 top. The week
also brought a one-day engagement of
"Firefly" in the Golden Operetta series.
Casey Swedlove of the Linden secured
nice business on a subsequent run of "A
Raisin in the Sun" after publishing a
signed statement in which he expressed
the view that the picture had previously
not received the proper publicity, hence
was missed by many persons . . . Ottawa's
two roadshow pictures derived boxoffice
benefit through announcement of Academy
Award nominations. One is "The Longest
Day." which opened February 7 at the
Regent, and the other is "Mutiny on the
Bounty." at the Nelson.
The morning film show for children in
the theatre of the National Museum of
Canada last Saturday was topped by
"Charley's Aunt." Two performances were
needed because of the large attendance.
Admission was free . . . The Canadian
Film Institute announced that no less
than 168 entries are being judged in the
14 categories in the 15th annual Canadian
Film Awards. Winners will be announced
May 10. The many films, made last year
in Canada, are to be judged at screenings
in Ottawa. Toronto and Montreal.
The O'Brien in Almonte, a 400-seat unit
of the Ottawa Valley Amusement Co.. is
sitting pretty in the matter of bookings.
Coming up are "The Longest Day" and
"Mutiny on the Bounty."
WANCOUVER
T ou Karp, former head booker at the
Famous Players district office here,
is reported doing very well in the real
estate business, for which he quit FPC . . .
Peter Gericke, assistant manager who
subbed while Ivan Ackery was on a vacation
trip to Honolulu, did a fine promotion
job on "Sodom and Gomorrah," in its
third week at this writing.
. . .
No opposition has been expressed by the
blue nose crowd before the legislature at
Victoria to a measure to authorize Sunday
entertainment in Vancouver in accordance
with a referendum approved by the
city's voters last year The board of
the Vancouver International Film Festival
Society appointed Dino Yannopoulos
as artistic director. He has been active in
the production of television films, and has
been with the Metropolitan Opera Co.
Frank Sannor of the Studio Theatre
service staff suffered fractured toes in an
accident at the theatre and is still off
work . remodeling and redecoration
of the Plaza Theatre, which will be renamed
the Odeon when it reopens with
"Lawrence of Arabia," is coming along
slowly. The new booth equipment is coming
from England and the seats from eastern
Canada, and they have not arrived yet.
Advertising calls for a March 20 opening.
. . .
Red Flockhart, veteran owner of the film
delivery service, is retired and enjoying
life while his son Bud runs the business
The Metropolitan Cooperative
Theatre Society, which bought the old motion
picture theatre in Marpole. is converting
it for use by amateur stage groups
throughout the lower Mainland. Marpole
is between Vancouver and Burnaby.
Project in Willicanstown
Will Include Theatre
HARTFORD — Independent
exhibitor
Peter Desmond has joined forces with
Robert Lewis, former manager of dining
service for United Airlines at Idlewild International
Aii-port, New York, and Arthur
Bratton, who operated the CountiT Gift
Shop, Williamstown, Mass., for 15 years,
in forming Bratton, Inc., for financing and
construction of a quarter-million dollar
amusement project in Williamstown.
The project will
include a restaurant, to
be managed by Lewis; a gift shop, to be
managed by Bratton, and a 399-seat motion
picture theatre, to be managed by
Desmond.
Desmond told
Boxoffice that the theatre,
to be operating by late spring, will
feature both U.S. and Em-opean product
as well as occasional "live" attractions. "We
will place special emphasis on a stimulating
and constructive program for the
young people of the area," he added.
BUSINESS OPPORTUNITIES
For Rent or Salt: 24 lully squlppad
Brunswick lanes, wall •stabliihed op«ra1-
ing business, choicest location. "LaSolU,"
94S Gronrill* Strtat, Vancouvar. B. C.
BOXOFFICE March 11. 1963 K-3

NY TIME is a GOOD TIME
to read and use the busy
BOXOFFICE
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BOXOFFICE Clearing House
Best Reader Coverage in the Field—Most for Your Advertising Dollar
K-4 BOXOFFICE :: March 11, 1963

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TOiBETTER BOOKING AND B U S I N E S S B U I L D I N G
48 Youths Vie in 30-Hour Initiative
Trips; Girls Compete Close to Homes
In U. S., It Becomes the 50-Mile Fitness Hike
Here's something different in contests
it's
and (at least, to Sliowmandiser) ,
timely, what with the 50-mile hikes and
J.F.K.'s Youth Peace Corps.
It's a challenge to young people with a
sense of initiative!
The idea comes from R. C. Girdler, manager
of the Odeon Theatre in Hemel Hempstead,
Hertfordshire, England, who worked
it out as his major promotion for "The
Young Ones." He had 48 young men, from
15 to 21, undertake a weekend "challenge"
to see how far they could travel "on their
own" with just a little pocket change.
Girls were invited to show their initiative,
too, but they weren't required to stay
away from home over night as were the
boys.
NO OVERNIGHTS BY GIRLS
The mechanics of the contest follows.
First the cooperation of the local youth officer,
a W. L. Brotherton, was obtained.
He agreed not merely to serve as a front but
actually took charge, contacting youth
groups, working out the rules and organizing
the whole event.
As indicated the "Challenge to Youth"
was organized in two parts, one for young
men 15 to 21 and the other for girls of the
same age class. For the boys, the idea was
to travel—in partnerships of two—as far
as their initiative and enterprise would allow
in 30 hours, starting at about 1:30 pin.
on a Saturday from the Odeon Theatre,
and be back at the starting point between
6:30 and 7:30 p.m. the next (Sunday)
evening.
LIMITED ON EXPENSES
The cost was limited to ten shillings, the
equivalent in buying power of about $2-3.
The time allotted for the girls also was
30 hours, while the limit on cost was three
shillings, and the "challenge" was to walk,
ride a bike or bus, etc.. to a list of prescribed
places (40) in the Hemel Hempstead
area in the specified time.
Brotherton tied up "The Young Ones"
weekend contest with the Duke of Edinburgh
awards, which we gather is a national
movement to encourage achievements
among young people. This was done
by dividing the event in two sections, one
for boys undertaking the Duke of Edinburgh
awards, and the other not In this
competition. Likewise for the girls.
Suitable prizes were offered, mostly of
Odeon Theatre tickets. Contestants had to
keep recoriis and submit evidence they perfoiined
the prescribed activities on their
own and held their expenses within the
limits. The boys could spend the night
away from home in a Youth hostel, under
canvas, or at the home of relatives, etc.
No money could be spent on fares. No car,
public bus or motorcycle could be used.
Invitations to participate and sets of
iTiles, all mimeographed, were prepared
and sent out over the signature of youth
officer Brotherton.
The letters from Brotherton were sent
to every school in the area, all youth
groups such as the Scouts, Guides, Church
Life Brigade, etc., and the mayor and city
councU members.
Of the 48 boys who entered the "Challenge
to Youth," 40 finished. Two boys
reached Edinburgh; another pair reached
Glasgow, well over 300 miles from Hemel
Hempstead. Evidence brought back included
signatures of members of Parliament,
chief constables, sports and stage
stars, etc.
28 GIRLS FINISH
Thirty-two girls entered, and 28 finished.
"All in all this was a very successful
scheme that cost the theatre nothing more
than my own time in organizing and helping
with the preparation of questionnaires,"
reports Girdler.
The Hertfordshire showman also staged
a rock and roll stage contest in behalf of
the film starring young Cliff Richard. To
obtain entrants (combos of young singers
and /or instrument players), Girdler
covered all the youth centers with 11x14
cards giving details on the event.
Eight combos responded; eliminations
were held on Monday, Tuesday and
Wednesday nights with the winner being
chosen on Thursday evening. The Stilettos,
an instrumental group, won, and received a
Cliff Richard album, a bottle of champagne,
a set of wine glasses, etc., donated
by local shopkeepers. They also got a booking
from a local professional booker.
A Prettiest Cliff Richard Fan search also
was tried via notices in youth clubs aJid
special stage armouncements, but for some
Eigh^ combos were rounded up for o rock end roll
stage contest held at the Odeon Theotre in Hemel
Hempsteod, England. This group calls itself the
Victors.
reason the girls didn't go for this, and it
died because of lack of entries. But Girdler
says he's going to try it again sometime.
A dress-up contest held for the children
resulted in 20 entries in costimies ranging
from a Chinese coolie, bingo girls to football
stars and wizards.
Special Efforts Pay Off
For 'The Longest Day'
Screenings for Scouts, teachers, students,
the militai-y, factories and veterans organizations
paid off handsomely for city manager
Han-y A. Wiener on "The Longest
Day" at the St. James, a Walter Reade-
Sterling theatre in Asbury Park, N.J.
Wiener sent special letters to more than
450 Boy and Girl Scout troops in Monmouth,
Ocean and Middlesex counties, and
rep>orts that more than 2,000 Scouts have
purchased tickets through the first mailing.
For schools he used a three-pronged approach.
He distributed 12,500 letters and
study guides to the faculties of 250 New
Jersey schools. In addition, he distributed
20,000 student tickets through the schools,
holding special weekday matinees for the
student groups, some of whom came to
Asbury Park by bus from locations more
than 50 miles away. On the third front, he
went specifically to the history. English,
Pi-ench and German departments of the
schools, to set up special matinees for students
of these subjects.
Going after industrial groups, he distributed
40,000 letters through the industrial
Perth Amboy and Plainfleld areas.
Feeling the picture was of particular interest
to veterans groups, he also set up special
showings for the Legion and VTTV p>osts
with good results.
BOXOFFICE Showmandiser Mar. 11. 1963 — 37 — I

It took five men and a pretty girl to get the famous "flying flivver" of "The Absent-Minded Professor"
into the Fox Theatre in Riverside, Calif., monaged by Dave Lackie. Car owner Ben Snider, right, watches
cashier Cheryl Snider bring in a tank of "flubbergas" to supply the facsimile of the famous flivver for a
lobby display to publicize "Son of Flubber," a sequel to "The Professor."
Exciting News Pages for Glasgow Opening;
It's Syd to Some But Promotion Opens Way
Gargantuan two-inch type, illustrations
which measui'e as large as 7x9 inches and
sharply professional makeup—these distinguish
the front and back page of a special
section promotion in the Evening
Citizen in Glasgow, Scotland, for "El Cid"
at the Gaumont Theatre.
The two pages are on a scale and vividness
equal to the scope of the film about
Spain's greatest hero.
The report by William Ingram, the Gaumont
manager, disclosed only that 1,500
were run off for distribution to the opening
night audience. We don't know any details
about the arrangement with the newspaper
—the eight inside pages of the section are

Travel Styles Show at Preview Keys
Fruitful
Diamond Head' Store Tiein
Six young women modeled travel clothes
to entertain business, TV, radip and newspaper
folk and other invited guests at a
screening of "Diamond Head," held in the
Plaza Theatre at Cincirmati. The fashion
show was put on by the Franklin-Simon
store, and was part of a fruitful tiein arranged
by Ray Nemo for the opening of
the Hawaiian drama at the downtown
Store patrons were among
Keith Theatre.
the invited guests.
Fi-anklln-Slmon devoted all its windows
to travel clothes with colorful displays of
scene blowups from the film, used posters
and stills on the inside and inserted heralds
stressing its "Diamond Head" screening
and fashion show in customers' packages.
The fashion models also posed for publicity
shots for the Cincinnati Enquirer
fashion pages.
PLATTER MUSIC IN STORE
Music from the film on the Colpix label
was played during store hours during the
two-week period prescribed by Nemo for
the tieup.
Using radio and TV personalities who
have conducted tours in Hawaii, and with
the cooperation of the Northwest Orient
Airline representative. Nemo serviced tour
leaders throughout the area with the Colpix
albums from the film, the "45s" by
James Dan-en and Hugo Winterhalter, together
with appropriate stories and film
art
Ȧ special 90-minute show devoted to
Hawaii on WLW-TV included split-screen
interviews with Charlton Heston, George
Chakiris and James Darren, a special featurette
on the making of the film, local
Fred Astaire instructors demonstrating
the dances seen in the film, Hawaiian
recipes for special foods and other bits of
atmosphere to create enthusiasm for the
film.
The film's music was used to good advantage
when played softly from several
prominent downtown locations. These
spots arranged Hawaiian decor around
large "Diamond Head" displays with appropriate
credits.
Signet paperback dealers set up displays
in bookstores and newsstands calling attention
to the "Diamond Head" book. The
Marshall News Co. used large posters on 12
trucks that travel the Cincinnati streets.
POSTERS IN HOTEL
The Sheraton-Gibson Hotel permitted
large posters to be displayed in the lobby
and party-room floors and stores. Tent
cards were used in the bar and restaurants.
Ti-avel offices throughout the city were
serviced with heralds, posters and film
stills to tie in with their Hawaii travel
posters for windows and interiors.
Over 25 weekly publications carried
Hawaiian stories and recipes, together with
"Diamond Head" art and mats.
In the Keith lobby, lined with Hawaiian
scenes and film stills, dance contests and
demonstrations by the Fred Astaire instructors
were exciting events during the
first two days. Patrons were invited to
Hawaiian dance parties in the Astaire
studios after the shows.
Luau in Front, Thanks
To Infrared Heating
Infrared heat warmed a sidewalk area
ten feet square under the marquee in front
of the Chicago Theatre so that a hula
dancer and five other girls in leis and
sarongs could perform despite the wintry
temperatures prevalent at that time.
Eddie Sequin of the B&K publicity office
and John Calhoun. MGM, also had
some fresh edibles flown in from Hawaii
for an authentic luau for the well-coated
passersby to enjoy. There also was a
Hawaiian band.
The out-of-season display was for the
showing of "Diamond Head" and held
forth for a week.
Models supplied by the Franklin-Simon department
store line up backstage for the fashion show put
on by the store at a screening of "Diamond Head"
at the Cincinnati Plaza Theatre. The film opened
at the Keith.
The Franklin-Simon store in Cincinnati devoted all
its windows to travel clothes and colorful displays
for "Diamond Head. This was port of a potent
tiein promotion arranged by the store.
A live ocelot was on display for "The Lion" ot the
New Main Theatre in Columbus, Ohio. Beverly
Brooks is the "leopard woman." The display was
arranged by Dave Conlin, ossistont manager.
Charles Sugorman is manager of the east side
house.
Top Sellers Co-Op Page
For Peter Sellers Film
A full-page co-op ad was obtained by A.
F. Gordon Jefferies, manager of the Odeon
Theatre in Woking, England, for "Waltz
of the Toreadors." A reverse-type heading
read, TOP SELLERS! after
Peter Sellers, star of the picture. The page
was made up of nine merchant ads, a generous
space for a review story on the film
and a Peter Sellers contest, in which the
main prize was a sports camera. Contestants
were required to circle seven small
differences In two line drawings of Sellers
in uniform.
BOXOFTICE Showmandiser :: Mar. 11, 1963 — 39 —
Reproduced here, is a photo of an exclusive window
on Cincinnati's busy Walnut street near Sixth,
which was devoted to "Diamond Heed" with appropriate
soundtrack music coming from mounted
speakers.
Promotions for Drive-ins
Irving Mack, president of Filmack, reminds
exhibitors not to pass up the drivein
merchant ad promotion catalog Included
in the March issue of Filmack's Inspiration.
Mack's March slogan ts: "Exploitation—The
Key to More and Bigger Theatre
Business."

"
Tells Time, Too
Here's a saucy lobby standee to give
information on starting times for a
saucy feature—at the Lido, an art
theatre in Los Angeles. Note the
Marie on the handbag; it's the name
of the cashier on duty at the time.
Manager Al Bogatch had two of his
best-looking usherettes stand at the
comer of Hollywood and Vine handing
out to all adults small i2'2x3i2»
red folders. In black, outside copy
was, "Are YOU guilty of the Seven
Capital Sins?" Inside was "Add the
sin of omission to your list if you
miss this lively, fun-filled tale for
adults only, '7 Capital Sins,' " plus
playdate, etc.
Since "7 Capital Sins" has upwards
of 20 stars. Bogatch strung most of
their names on gaily colored stars
around the lobby, and had the names
of the capital sins in glitter circles.
On the marquee was, "A French
Souffle ... A Bit Risque ... 7 Capital
Sins."
Heralds illustrated the capital sins
with seven stills from the film. Copy:
"A SIN-tillating SIN-sational New
Look at Seven Old SINS! Mother
Eve got all seven and seven million
more into active circulation with just
one little apple. It's truly a show for
adults who enjoy a good laugh.
Funny Dog Story Contest
The Hereford Evening News sponsored a
humorous dog story contest in which the
winner received a beaver lamb coat. The
promotion was arranged by C. D. Conway
of the Odeon Theatre in Hereford, England,
for "In the Doghouse." The Evening
News published a number of the best
entries.
Film Review Contest
For 'A Mockingbird'
A film review contest, sponsored by the
Sears, Roebuck & Co. stores in the Buffalo
area, was set up for "To Kill a Mockingbird"
at the Granada, de luxe suburban
first-run hou.se, by Joe Garvey. manager.
The stores gave a portable typewriter as
first prize, with U.S. savings bonds, pocketbooks
and passes as other prizes.
A screening was held at the Amherst
school for teachers throughout the area,
both parochial and public; also the principals
and representatives of colleges, newspapers
and churches.
The Empire State News Co. carried posters
on its trucks, and Garvey put in a big
display on the book tieup in the lobby.
Counter displays were used in all book
stores.
The roto section of the Courier-Express
used a pictorial preview two weeks in advance.
Bob Sokolsky, motion picture editor,
had an interview, via phone to the coast,
with Gregory Peck. Garvey planted radio
interview recordings on several local radio
stations. Kits were sent to libraries, both
public and schools, which included bookmarks,
a letter to the educator or librarian,
study guide, cast, credits and a copy of the
paperback edition of the book.
Garvey also planted 40x60 posters in
travel agencies around town, and used a
40x60 in front of the house on the big
splash in Life magazine.
'Horn' Star Tony Bill Puts
In Four Days at Meeting
Paramount's big merchandising tieup
campaign on men's fashions for "Come
Blow Your Horn," was launched in Chicago
with the appearance of star Tony Bill at
the convention of the National Ass'n of Retail
Clothiers and Furnishers. Seven major
advertisers—Hickey Freeman Clothes,
Wembley Ties, Jarman Shoes, After Six
Pormals, La Coste Sport Shirts, Interwoven
Socks and Adam Hats—are joining
Paramount in the national promotion,
which will encompass large-scale campaigns
in magazines, newspapers, radio and
television reaching an aggregate circulation
coverage of 78,000,000.
The campaign includes elaborate local
level follow-through with retailer tieins,
cooperative advertising and other activities.
Tony Bill spent four days at the convention
on a heavy schedule of interviews,
photo sittings, modeling and guest stints.
Several hundred newspaper and magazine
editors and fashion writers from throughout
the country were introduced to Bill.
Interviews for 'Day'
Charlie Funk of the Century Theatre got
three interviews in the local newspapers
regarding D-Day and the film about that
historic event. "The Longest Day," by finding
three men who landed at Omaha
Beach and inviting them to see the picture,
then meet the reporters.
Special Film for 'Kings of Sun'
Producer Lewis Rachmil has arranged
for special 16mm and 35mm color coverage
of "Kings of the Sun" for use later in
trailers and for television to promote this
United Artists release.
^RllOltATt CABtllttAILi
Sg WAU I V C t
It
Was Cold I
This picture shows what puzzled Homer Jones one
morning after the temperature ot Alva, Okla., had
dipped to 12 below. Naturally, the record cold got
the blame—the sign changers were in too much of
a hurry to notice their mistake the night before.
However, the mistake turned out to be just the
opposite . . . the Alva Review Courier reproduced
a photograph of the confusing marquee on the
front page, three columns in size. It is reported
that many fans flocked to the theatre to see exactly
what the name of the picture was.
Satisfaction or Refund
Guaranteed by Drive-In
The Miracle Mile Drive-In has used a
2-col. 3-inch ad in the weekly West Toledo
Herald this winter guaranteeing satisfaction
or ticket refunded.
Copy read:
Miracle Mile Auto Theatre Guarantee
of Fine Entertainment to Your Satisfaction
... If at any time you attend
the Miracle Mile Auto Theatre and you
are not satisfied with the foUowing:
(1) PROGRAM, (2) SOUND, (3)
HEATERS, (4) REFRESHMENTS,
please notify the manager for your refund.
Rain checks available if weather
interferes with feature. ANY SUGGES-
TION YOU HAVE WILL BE AP-
PRECIATED.
At the bottom of the ad appears a coupon
good for 25 cents discount with a ticket
purchase.
Thoughtful Act Pays
A family who had lost almost all of their
belongings when their trailer home caught
fire was invited to see "A Pocketful of
Miracles" at the Gaumont Theatre in
Coventry, England, by George Lockyer,
manager. The payoff was a story and
photo in a two-column box on the front
page of the Coventry Standard.
Looney Tune Gadgets
Warner Bros, has issued licenses to Sea-
Wide Industries, Inc., for the manufacture
of three products associated with WB's
Looney Tune cartoon characters—a battery-operated
wall clock and an automatic,
battery-operated toothbrush, both featuring
the Bugs Bunny character, and a series
of lamps using Bugs Bunny and the entire
line of Looney Tune figures.
40 — BOXOFFICE Showmandiser Mar. 11, 1963

BOXOFFICE
An interpretive analysis of loy ond trodepress reviews. Running time is in parentheses. Ttie plus ond
minus signs indicate degree or merit. Listings cover current reviews, updated regulorly. This department
also serves as on ALPHABETICAL INDEX to feature releases.

. UA
REVIEW DIGEST
AND ALPHABETICAL INDEX In

.
.
.
Feature productions by compony in order ot releose. Running time Is in porenttiescs. ^ Is for CinemoScope;
(V) VistoVision; ® Ponavision; i Techniramo; "§ Other onomorphic processes. Symbol ij denotes BOXOFFICE
Blue Ribbon Aword;

FEATURE
CHART
fhm k«y to l*tt*n and combinottoni tharvof tndlcoting story typ«: (Ad) Advanturo Dromo; (Ac) Action
Drama; (An) Animoted-Action; (C) Comedy; (CD) Comcdy-Dromo; (Cr) Crime Dromo; (DM) Dromo
with Music; (Doc) Documvntory; (Dr) Drama; (F) Fantasy; (Ho) Horror Dromo; (Hi) Historical Dromo; (M) Musical;
(My) Mystory; (OD) Outdoor Dromo (S) Spectacle; (SF) Science-Fiction; (W) Western.
EMBASSY 1 xd

.Ac.
D.
.
C
Ad.
.D.
.
Maria
E
.
FEATURE
CHART
UNIVERSAL
0The Spiral Road (140) .
Rock Hudson, Burl Ives,
Gena Rowlands
.6218
©The Phantom of the Opera
(84) Ho. 6219
Herbert Lom. Heather Sears,
Michael Gougta. Edw. de Sonza
ONo Man Is an Island
(114) D..6220
Jeffrey Hunter, MarshaU Thompson,
Barbara Perez
Olf a Man Answers (102). .C..6221
Sandra Dee. Bobby Darin,
MJcbellne Preale, Jobo Lund
Stagecoach to Dancers' Rock
(72) W..6222
Warren Stereos, Martin Landau,
Jody L«wnnee, Judy Du
Freud (139) D..6301
(Special Kelea«e)
Montgomery Ciitt, Susannah York,
Larry Parks, Susan Kobner
O40 Pounds of Trouble
(109) ® C..6304
Tony Curtis, Suzanne Pleshette.
rhll Silvers, Larry Storch
Mystery Submarine (92) . .6305
Edward Judd. Laurence Payne,
James Robertson Justice
To Kill a Mockingbird
(129) D..6306
fircKory Peck. Mary Badiam,
Phillip Alford. John Megna
©The Birds (120 D .
Rod Taylor, Suzanne Pleshette,
Jessica Tandy, Tlppl Hedren
©The Ugly American (120) D. .
Marlon Brando. Sandra Church, EIJI
Okada, Pat Hln;le, Jocel)-n Brando
Paranoiac (80) D . .6309
J.welte Scott, Oliver Heed.
Slulla Burrell
Shov»down (79) 00 . . 6310
.Atiillo Murphy. Kathleen Crovvley,
Charles Drake, Harold J. Stone
OLancelot and Guinnwc
(..) Ad.
Cornel Wllde. Jean ffalUua
©A GatherinD of Eagles (..)..D
lim'k llirdson. Rod Taylor. Mary
IVich. Itarrv SSiilllran
©For Lo«t or Mon«y (..)....
Kirk Douglas, Miul Oarwr.
C.le Young, Thelmji Rllter
WARNER BROS.
Guns of Darkness (103) .
Leslie Caron, David Nlveo
.169
©The Story of the Count of
Monte Cristo (101) ®.. Ad. 167
Louis Jourdao, Yvonne Furaeauz
©The Ctiapman Report (125) 0. .251
Efrem ZImballst jr., SheUey Winters,
Jane Fonda, Oalre Bloom, Olynls
Johns
What Ever Happoied to Baby
Jane? (132) D .252
Joan &awford, Bette Daria
©Gay Purree (85) An. 253
Voices of Judy Oarlaod, Robert
Ooulet, Red Buttona, Hennlooe
CSngold
©Gypsy (143) ® M..254
Rosalind Russell, Natalie Wood,
Karl Maiden
Term of Trial (113) . .255
Laurence Olivier. Slmone Slgnorct,
Terence Stamp, Sarah Miles
Days of Wine and Roses
(117) D..256
Jack Lemmon, Lee Remlck
©Critic's Choice (100) ® C. .259
Bob Hope, Lucille Ball
©The Castilian (129) Ad.. 262
Cesar Romero, Frankie Avalon.
Broderick Crawford, Allda Valll
©Island of Love (..) aney, Karen Kadler
©Daughter of the Sun God
(75) Ad.. Oct 62
Lka Montell, BlU HollKB
Escape to Berlin (SO) D. .Oct 62
Christian Doermer. Suzanne Korda
©Roommates (91) C. Oct 62
James R, Justice, L. Phillips
JANUS
Crooks Anonymous (87) . .C. .Feb 63
Leslie Phillips, Stanley Baxter
JOSEPH BRENNER ASSOCIATES
Karate (80) Ad..
Joel Holt, Frank Blaloe
The Seducers (88) D.. Dec 62
Nuella Dlerklng, Mark Saeteis
KINGSLEY
Only Two Can Play (106) C. .Mar 62
Peter Hellers, Mai Zetterllni
FILMS
LOPERT
The Horror Chamber of Dr.
Faustus (95) Ho Jul 62
Pierre Braaseur, AUda Valll
The Manster— Half Man, Half
Monster (72) Ho.. Jul 62
Peter Dyneley, Jane Hylton
©Stowaway m the Sky
(82) Ad.. Jul £2
Pascal Lamorlsse, Andre CSlle
Phaedra (115) D.. Nov 62
Melina Mercourl, Anthony Perkins
MAGNA FILMS
©Black Tights (120) 8) M--
Cyd (3iarlss«, Zlzi Jeanmalre
MEDALLION
©Son of Samson (90) ®.. Aug 62
FOREIGN
LANGUAGE
,
7 Capital Sins (113) 2-18-63
Jo.an-Pierre Aumont,
(Embassy I .
D,iny Sav:il. Eddie Con,stantine
Sweet Ecstasy (75) ©.... 8-13-62
(Audubon) . .ESke Boomer
Tales of Paris (85) 10-15-62
(Times)—F. Amoul, C. Marquand
GERMANY
Beginning Was Sin, The (88) 9- 3-62
(Globe) . . Ruth Nlehaus, Viktor
Staal
GREECE
Antigone (88) 10-15-62
(EiiisI . .Irene Papas
Electra (110) 1-14-63
( Loport ) . Irene
Take Me Away, My Love
(90) 9- 3-«2
(Greek MP.) . Christian 8yUn
INDIA
Devi (The Goddess) (95) 11-12-62
(llaiTlsim) . .C. Blr*aa, S, Oialterjee
ITALY
Arturo's Island (90) 1-21-63
IMGM)..Reg Kerman. Key
Moorsman
Divorce—Italian
Style
(105) 10- 1-62
(Bmbany) . Marcdlo Mastrolanal
Eclipse (123) 2-H-63
(Time!) - Alain Delnn, Moidca VlttI
Everybody Go Home (115) . .12-10-62
(DaiLi-Koyai). Albert* Sordl
II Grido (The Outcry)
(115) U-12-62
(Aston . .Steve Cochran, Valll,
R Hlilr
Udy Doctor, TTit (103) ... .10- 1-62
(Gonemor) . Toto. Abbe Laoa
La Viaccia (103) 10-22-62
Mark Forest, Chelo Alonso
CCIeoratra's Daughter
(93) 's Ad.. Feb 63
Dubra Paget. E. Manni. Robt. Alda
Bomb for a Dictator (73) Ac. Feb 63
Pierre Fre.nay. Miclu-l Auclalr
MPA FEATURE FILMS
Bourbon St. Shadows
(70) 0.. Sep 62
Richard Iierr. Mark Daniels
Four for the Morgue (84) . .Ac. .
Stacy Harris. Lfniis Slrnu
PARADE RELEASING ORG.
©Make Way (or Lila
(90) D.. Jun 62
Erika Itemberg (Eng-diihbed)
©East of Kilimanjaro (75)
V:starama Ad, Jul 62
.Marshall ITiompson, Gaby Andre
PARALLEL FILM DISTRIBUTORS
Shootout at Big Sag
(64) W..Jun62
Walter Hrennan, Luana Patten
PRODUCERS INT'L (PIP)
©The Centurion (77) S .
John Barrymore, Jacques Sernaa
©The Huns (85) S.
(^lelo Alonso, Jacques Bemas
TIMES FILM
Wild for Kicks (92) D.. Feb 62
liaiiil Farrar. Noclle Adam
QMondo Cane (115) .. Doc. .Feb 63
"World-wide film portrayal of
real Ufe"
Eve (. .) D. .Mar 63
Joanne Moreaii, Stanley Baker
FILMS
TOPAZ
©Playgirl After Dark
(92) M.. Jul 62
Jayne Ma.-ifleld. Leo (3enn
TRANS-LUX
Secrets of the Nazi Criminals
(84) Doc. Oct 62
Horror Hotel (76) Ho. Oct 62
Dennis IjotLs, Christopher I.ee
ULTRA PICTURES CORP.
©Rice Girl (90) © D. Feb 63
Elsa Martlnelll (Ehg-dubbedi
Fatal Desire (SO) D. Feb 63
.\nthony Quinn, May Brltt,
Kerima. EHtore Mannl (Bng-dui:>bed)
UNION FILM DISTRIBUTORS
A Coming-out Party (98) C. Aug 62
James RubertsoQ Justice, L«iUe
PhiUipe
Two and Two Make Six (89).. C.
George Cbaldris, Janette Bcott
UNITED PRODUCERS (UPRO)
Hot Money Girl (81) D.. Oct 62
Eddie C!onslantlne, Dawn Addams
©Bellboy and Playgirls
(94) C. Nov 62
June Wilkinson. Don Kenny
ZENITH INT'L
No Exit (85) D.. Dec 62
Viveca Lindfors. Rita Gam,
Morgan Steme, Ben Piazza
(Embassy) . .Jean-Paul Belmondo.
riaiidla Cardlnale
Psycosissimo (88) 10-29-62
(Ellis) . .I'go Toznasl
JAPAN
Bad Sleep Well, The
(135) 2-25-63
(Toho) . .To«hiro Mlfunc
Happiness of Us Alone
(133) 9- 3-«2
(Tnho) . . Koljii Kcbayashi,
Illiiokn Tak.imine
Island. The (96) ® 9-24-62
(Zenith) . . Nobuko Otil Biirenkor
©Flight to the Stars (46) . . S- S-62
(ArtVlnol . Doounentarr
OVIolin and Roller (55).. 9-24-62
(Artklno). Igor romctaenke
SPAIN
Viridiana (90) 4-16-«2
(Klnpileyl . Frandaro Rabal. Bflfta
Pinal, Fernando Bey
SWEDEN
Devil's Wvton, The (72) . . S- 6-62
(Bmbassy) . Blrfer Malaisten

. Nov
Jan
. Nov
Mar
. Apr
^HORTS CHART
BUENA VISTA
(All in color)
FEATURETTE SPECIALS
118 Horse With tlie Flying
Till (4S) J>n62
LIVE ACTION SPECIALS
(Three-rMl)
131 Watrr Binis (31). reissue Sep 62
REISSUE
CARTOONS
(7 mins.)
17104 Early to Bed Apr 62
17105 Caninr Caddy Miy 62
171U6 Springtime for Pluto Jun 62
17107 Dot Watch Jul 62
17108 Tht Art of Skiing Aug 62
17109 How to Play Baseball Sep 62
17110 Mickey's Delayed Date Oct 62
17111 Chicken Uttle Nsr 62
17112 Two Chios and a Miss Dec 62
SINGLE REEL CARTOONS
125 Aguamania (9) Jan 62
.
COLUMBIA
ASSORTED & COMEDY FAVORITES
(Reissues)
7421 Spies and Guys aS/x) Sep 62
7431 Strop. Look and Uttai
(ISi/a) Oct 62
7422 General Nuisance (IS) Nov 62
7432 Tall. Dark and Gruesome
(16) Nov 62
7423 Hook a Crook (16) Dec 62
7433 Training for Trouble
(15'/2) Dec 62
7434 He Popped His
Pistol (16) Jan 63
7424 So's Your Antenna
(17) Feb 63
CANDID MICROPHONE
(Reissues)
7551 Na 1. Series 4 (10) Sep 62
7552 No. 2. Series 4 (11) . 62
7553 No. 3, Series 4 (10) 63
COLOR SPECIALS
6450 Ball Play (9) Jul 62
COLOR FAVORITES
(TechnicoJor Reissues)
6612 The Uumpalis (7V]) Apr 62
6613 The Air Hostess (S) . . May 62
6

I
Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color; © CinemaScope; ® VistoVision; ® Techniromo; ® Other anomcrphie processes. For story synopsis on coch picture, see reverse side.
Love Is a Ball
Ratio:
2.35-1
Comedy
United Artists (6309)
111 Minutes Rel. Mar. '63
Solid boxoffice potentials are wrapped up in this gay,
colorful production which was shot on the French
Riviera. It's what critics like to term as escape entertainment
and that is the best description of it. Its humor
ranges from the sophisticated drawing room type to
broad slapstick and concerns a poor but proud American,
Glemi Ford, who is almost pushed into a romance with
an American girl, Hope Lange, who has only $40,000,000,
and a suave matcliniaker, Charles Boyer, whose crafty
marital plans go wrong. In addition to the fast-moving
stoi-y, there is a strong plus in the romantic backgrounds,
the quaint fishing villages, lush hillside villas and other
colorful locations, filmed in Eastman Color. Hope Lange
and Ford make an excellent romantic team, ably supported
by Ricardo Montalban. Charles Boyer and
Sweden's Ulla Jacobsson, as well as others. Marton Poll
produced and David Swift directed from a screenplay by
Swift, Tom Waldnran and Frank Waldman and based
on a novel by Lindsay Hardy. The pictm-e was made
for laughs and all concerned accomplished their mission.
Panavision enhances the scenic backgrounds.
tht
Ne)
Glenn Ford, Hope Lange, Charles Boyer, Ricardo
Montalban, Telly Savalas, Ulla Jacobsson.
My Six Loves
Paramount 101 Minutes
Ratio:
1.S5-1
A hanmi-scarum farce-comedy dealing with a glamorous
actress who takes charge of six lonely waifs (the
"loves" who range from five to 12 years oldi, this Gant
Gaither production will have strong appeal to adults and
youngsters alike. Debbie Reynolds, looking entrancing in
her smart Edith Head costumes, and the personable Cliff
Robertson and David Janssen guarantee the marquee
draw while three top stage comediennes, Eileen Heckart,
Alice Ghostley and Alice Pearce add to the film's high
laugh content. Director Gower Champion keeps the
fragile and predictable plot spinning speedily and merrUy
with the accent always on slapstick, including a hectic
chase in and around a school bus and a broken ice-maker
which bombai-ds people with cubes. There's also time out
for romantic moments and plenty of childish cuteness and
sentiment, as well as a song by Debbie, "It's a Darn Good
Thing," a lively Sammy Cahn-James Van Heusen number.
The star displays a fine gift for comedy and Miss
Heckart is invaluable in this department as her sarcastic
secretary-companion. Standout farcical bits are contributed
by Johir McGiver and Jim Backus. Technicolor
photography is another asset.
Debbie Reynolds, Cliff Robertson, Eileen Heckart,
David Janssen, Alice Ghostley, Hans Conried.

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspaper and Programs
THE STORY:
"Madame" (Embassy)
Sophia Loren. a lower-class laundress in the Paris of
1792, washes the shirts of a little corporal named
Napoleon and other soldiers who are fighting the French »>«
revolution. Falling in love with Robert Hossein, a young •">?».»
ai-my sergeant, during the battle for independence, Sophia '
joins a wagon of camp-followers and they are captured by
Austrian troops. Sophia and Robert escape, after blowing
up an ammunition dump, and Napoleon, now a
general, promotes the sergeant. After Napoleon is pro-
Danzig and iiivites him and his wile, Sophia, to a palace
ball. Sophia hurriedly takes instructions in how to
curtsy, but Napoleon's jealous sisters try to ridicule her
and she insults them. Napoleon then tells Robert he will
be made King of Westphalia if he will divorce Sophia.
The latter storms in to Napoleon, reminds him of the days
he frequented her laundry and the ruler decides not to
separate the couple.
EXPLOITIPS:
With Sophia Loi-en at the top of her popularity, stress
her Academy Award for "Two Women" and her stan-ing
roles in "Boccaccio '70" and "Five Miles to Midnight."
Robert Hossein starred in "Nude in a White Car."
CATCHLINES:
Sophia Loren, Who Charmed You in "Two Women"
and "Boccaccio '70," Now Delights You as Napoleon's
Laundress.

1 Full
'
SALESMAN
THEATRES
—
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lATES: 20t per word, minimum $2.00, cash with copy. Four consecutive insertions for price
11 three. CLOSING DATE: Monday noon preceding publication date. Send copy and
I —
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED
wanted to represent firm
elling outdoor advertising in conjunction
ivith theatre display frame service. Opporunity
to build tor iuture. Exclusive terriory
available. Contact Romor-Vide Co.,
i^hetelc, Wisconsin.
Experienced manager for drive-in theatre
In central Indiana. State experience, age
md family status in letter. Boxoffice 9640.
Drive-in manager. New England area.
4usl be well experienced in advertising,
[heat re and concession operation. Good
ilarting salary, excellent advancement
Ippoitunities with leading circuit. Boxj.ffice
9646.
Manager, thoroughly experienced, for
Irst run de luxe theatre in Northeast,
dust know advertising, promotion, hard
icket boxoffice. Permanent, excellent adancement
opportunities. Reply in confilence.
Boxoffice 9645.
POSITIONS WANTED
time job as projectionist in southwest
United States, preferably southern
Lohlornia or Arizona. Five years experi-
[.nce. Write W. R. Leckett, Box 463,
rinceton, B. C., Canada.
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ind maintenance of booth and sound. Will
[0 en V where now. Best references. Box-
.ffice 964'.
SOUND-PROfECTION
MAINTHNANCE MANUAL

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