Boxoffice-December.09.1963

DECEMBER 9. 1963
IN THIS ISSUE
I0DBRN
THMATRB
SECTION
~tke /yl&tc&TL TictuAe TT^/J'Xi^fj
A Polynesian theme, developed in a modified manner, distinguishes the new Mai-Kai Theatre in Livonia, a Detroit
suburb. Translated, the name means 'The Finest," and it is truly o luxury house. Polynesian sculptures on the
walls, exotic urns and a multi-colored carpet are indicative of the actistic and imaginative qualities of the people.
potd al KoHMi CNy,
835 Von Blunt Dlyt) . Koo-
!>«ctional
", »7bO

GoWith20th,.,
It's Money in The Bank

I "til.
'
I Publisher
. . COMES
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1
Me 7ic^ (^t/ie7?MienPictuJie /ndii4t>i//
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fElEMB ER
ol.i
1963
No. 7
IN OUR ISSUE of September 23, we discussed
the promotional activity undertaken
by the television networks in
launching their new season programs in
relation to the motion picture industry's
lack of any semblance of such effort.
Thus TV, with exceptional cooperation by
newspapers—which usually is not extended
to motion picture theatres—had
the field to themselves. Titled "Movies
Deserve Better," we scored the newspapers
for the favoritism they showed to
TV, at the same time suggesting that our
industry exert a greater effort not only
to garner more and better publicity, but
to achieve that improved "image" that
it has been so much talking about.
Among the responses was the following,
from M. B. Smith, vice-president and
director of advertising for Commonwealth
Theatres, which operates some
125 theatres in seven states:
"I've seen TV launch its campaigns each fall
for many seasons now. The happiest, hardest
gamble they've ever taken is now in progress,
as of September 15-16, when all the new shows
The ratings will commence flowing
broke . . .
this week—and I'm here to tell you that TV has
got some problems that are going to become
magnificent 'busts' in the next few weeks.
"As the ratings bounce out this fall, you are
going to see some of the worst casualties that
TV has ever suffered and the loss in money is
quite something, too." (This prophecy has, indeed,
come true.)
"There's still nothing the matter that a good
picture cannot cure—either in TV or on the motion
picture screen. If the 'new wave' pictures
are BIG pictures in our industry, then I'm crazy
They may grant the way to the birth of some
new ideas. But it still takes a craftsman, highly
manifold in skill, to make big pictures! I'll take
the men who have the experience, and the talents
and the facilities that are born of major experience
and money.
"In the midst of all this, though, there is a
'crying need' for retaliation on the part of the
industry toward its enemy—TV. I think the ebb
and tide of TV hits its minimal appeal in the
middle of the wintertime. I just looked at Edward
Hyman's smnmation of product for this
fall and winter. It is not the greatest in history,
but there are magnificent pictures coming from
the majors.
"With TV now licking its wounds, this is the
time when this industry ought to smash back
with a nationwide attack—using such copy as:
"IN THE NEW YEAR . . . FROM PARA-
. . COMES ."
.
MOUNT . .
"IN THE NEW YEAR . . . FROM HOLLY-
WOOD
."
. .
IT CAN BE DONE!
"I think it is a 'cry' that should be carried by
an industry to a potential nation of customers.
It should resound on posters, in trailers, in lobby
displays and in special newspaper ads. If we only
talked about a dozen pictures that will pour out
of Hollywood around Christmas and the New
Year, and carried the story to the public—we
strike when and where it can do much good.
"Surely, if such an idea could improve business
in the new year and let us not feel that
we can ever exaggerate the need—for such
which will appear in Jantiary. The public, at
the moment, may be focused up>on TV. We
need to move their focus to the best of OUR
product!"
Virtually implementing this thought,
and our own suggestion, is the advisement
from Frank Lawson, chairman, of
what the Film Advertising Circle of Canada
did along this line. This organization,
which is composed of publicity and advertising
representatives for film distribution
and exhibition companies with headquarters
in Toronto, did take the message
for the industry's product to the public,
handsomely and effectively, as is shown
in an illustration elsewhere in this issue.
Says Mr. Lawson:
"I read with interest your article, 'Movies
Deserve Better,' which appeared in the September
23 issue of Boxoffice. In an effort to overcome
these situations, you will be interested in
the attached tearsheet of an ad, which appeared
in the Thanksgiving Day (October 14 in Canada)
edition of the Toronto Globe & Mail. This ad
brought together distributors and exhibitors in
a combination of the major releases playing in
Toronto on this holiday date. The Globe & Mail
was the only paper printed on that day and increased
circulation by some 140,000 copies over
their normal Saturday circulation.
"The newspaper arranged the individual ads
in an editorial manner and also provided additional
drop-in ads throughout the paper drawing
the readers' attention to this page appearing
elsewhere in the paper. Being a holiday edition,
the paper also had considerable circulation outside
the city of Toronto.
"So successful was this ad that plans are now
going ahead for a similar venture for the Christmas
Season when many new films are scheduled
to open. It is quite possible that color will
be added in the production of a Christmas display
page.
"The Film Advertising Circle in cooperation
with the Globe & Mail was able to tackle one
phase of newspaper advertising with a combined
effort. The page is completely devoted to
motion pictures; position on the page was drawn
by numbers in a hat, and the editorial approach
played down any emphasis on the commercial
aspect, thus drawing the attention of the
readers."
We congratulate Mr. Lawson and his
colleagues for the fine job they did in
their own good interests and for the fine
example they set thereby for their
"cousins" on this side of the border. They
have provided conclusive proof that unified
effort on the part of producers, distributors
and exhibitors can be achieved
and that, in turn, it can secure the desired
cooperation from newspapers—and,
doubtless, from points of public contact.
Q^Alc^

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i
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SAYS RECENT COURT DECISION
UPHOLDS CLEARANCE COA/CEP7I
TOA's Stuart Aarons Hails
Boston Opinion As Boon
To Distribution
NEW YORK—A recent decision of the
U.S. Court of Appeals in Boston should encourage
distributors to stand fast by their
traditional concepts of run and clearance,
in the opinion of Stuart H. Aarons, chairman
of Theatre Owners of America's legal
advisory committee. The case involved an
antitrust suit brought by E. M. Loew Theatre
Circuit, which sought a 21-day clearance
after first-run Boston for its Winchester
Theatre, Winchester, Mass. Under
the prevailing system. Maiden, Mass., had
a 21-day clearance after Boston and a
seven-day clearance thereafter over Winchester.
The litigation covered the period
of 1954 to 1958.
LOEWS REQUEST REFUSED
In 1955, E. M. Loew requested, in behalf
of his Winchester Theatre, the same availability
as that of Maiden.
The distributors
refused and kept him seven days after
Maiden. Loew then brought his action
under the antitrust laws, claiming a conspiracy
on the part of the distributors to
deny him a first neighborhood lOin; that is,
a run 21 days after first-run Boston. The
case proceeded to trial before a jury and,
at the close of the plaintiff's case, the coui't
directed a verdict for the defendants. The
ruling was affirmed by the Court of
Appeals.
Commenting on the decision, Aarons asserted
that "coming at a time when some
are attacking the traditional concepts of
distribution, this decision reaffiiTns and
reasserts fundamental truths to give courage
to those who do not believe in scuttling
the system of runs and clearances which
made this industry great."
Aarons pointed out that even though
there was parallel or uniform action by all
of the distributor defendants in holding
Winchester seven days behind Maiden, the
court rules that this uniformity was not
enough evidence of conspiracy to justify
sending the case to the jury.
UNIFORMITY IS EXPLAINED
In so holding, the court said: "It is now
widely held that the employment by distributors
of a system of runs and clearances
does not, per se, violate the act ... we have
never recognized conscious parallelism,
standing alone, as sufficient to sustain such
a finding."
Aarons said that this language was of
"considerable moment" when it was recalled
that the Statutory Court in the
Paramount case made a finding that the
defendants had maintained illegal systems
of clearances. He said the court also had
taken a realistic view of the quest for uniformity
by all exhibitors and the fact that
uniformity in runs and clearances resulted
not from conspiracy, but rather from lawful
competitive pressures. He quoted the
court: "Nothing is clearer than that E. M.
Loew himself wanted, and expected, all de-
UATC Given Court Okay
To Close Calif Merger
Baltimore — Judge Ruben Oppenheimer
in Baltimore City Court ruled
that United Artists Theatre Circuit
could officially conclude its proposed
consolidation with United California
Theatres, a move which had been opposed
by a group of UATC stockholders
known as the Committee for the
Better Management of United Artists
Theatre Circuit.
UATC now will go ahead with the
transfer of the stock and report its
conclusion at the regular meeting of
stockholders on a date to be set.
The approval of the deal by the
court virtually will dissolve the dissident
stockholders committee which
had sought to remove the present
management and replace all but one
director on the board with its selections.
The special meeting of the stockholders,
as requested by the committee,
also will not be required, as a result of
the court's decision.
fendants to treat him alike; he merely
wished the treatment to be better." The
court then added that when an exhibitor
got favored treatment from one distributor,
"it would almost necessarily receive
identical treatment from the rest simply
as a result of lawful competitive pressures."
Quoting the court further: "E. M. Loew,
in requesting defendants to advance it out
of the last-run group, knowing that all
must respond equally, is asking for the very
type of conduct which E. M. Loew presently
condemns . which would automatically
expose defendants to suits by all
those remaining in the run (i.e., the contiguous
towns over which Maiden also took
the same seven days clearance as it did
over E. M. Loew's Winchester) . Accordingly,
on E. M. Loew's hypothesis, it would
seem that defendants' only safe recourse
would be to promote all Indians alike to
chiefs, and hence jettison the entire system
of suburban, and indeed of metropolitan,
runs and clearances. We are not
prepared, simply on Loew's speculation
that abandoning the system would be
economically advantageous to the defendants,
to put on trial the entire wisdom of
their belief that runs and clearances produce
the maximum of overall revenue."
Aarons noted that the court adverted to
E. M. Loew's principal argiunent that a
conspiracy could be inferred from the fact
that the distributors' conduct was against
their apparent best interests. In dismissing
this contention, the court said that "the
defendants denied that it was to their economic
disadvantage to prefer Maiden over
Winchester, and all that E. M. Loew can
affinnatively point to is that their business
judgment in giving three competing driveins
(one of which, singularly enough, was
E. M. Loew's) a run and clearance equal to
that at the Maiden conventional theatr(
may have been debatable. We do th:
even this is a fair statement so far as thi
summer months were concerned. How de^
fendants may have responded to the prob';
lems of drive-ins in winter, an obviousl;
special situation, is no ground for findini
that they were acting against their ap
parent best interests in preferring Mai.
den's conventional theatres over Winl
Chester."
i
Aarons said this case was the latest in i
series of decisions where courts in motiolf
picture antitrust cases had thrown out th|
case without peiTnitting it to go to the jui
He noted that similar rulings wa
rendered in the Viking case in Philadelphij
Act
and the Campopiana case, also in Massaj
chusetts.
urst
It would appear, he said, that the "terrq
and coercion of civil antitrust cases in tlij
motion picture industry should by now ti
dissipated," and that "distributors shoulj
alyti
take heart from this decision." He safl
they should not be coerced by antitnuj
suits to "erode the firm structure upol Ban
which this industry was built" and
rate
tha
iiylos
"they should not be short-sighted by a
apparent momentary or temporary gaJjf
which ultimately destroy important seg ^
ments of the theatre industry." In .corj ai
elusion, Aarons said it was high time thij KdP
discipline and order be recreated in dii
tribution and that "this decision points tB^i
way to that end.'
Stuart Aarons Heads TOA
Legal Advisory Group
NEW YORK—Appointment of Stuart 1
Aarons as chairman of Theatre Owners
America's legal advisory committee was as
nounced by John H. Rowley, TOA presideij
Aarons is house counsel of Stanley Waf iS^
ner Corp., whose general counsel is Davj *'"
Pogelson, senior partner of Schwartz *
J
Frohlich. He is a Phi Beta Kappa gradj
ate of City College of New York and t."
Harvard Law School. Shortly after grad'
ation in 1932, he joined the legal staff
Warner Bros. Pictures.
MA
During World War n, Aarons receivj RR.ic
the Bronze Star for his work in organizll
Filipino guerillas into units of the regulflJlSen
Army of the Philippines, attached to t'
United States 8th Army
Aarons will continue the Industry Cf!
Digests, a TOA service initiated by Herm!
M. Levy, recently resigned as general cox^^jki
sel of TOA. Aarons' first analysis of an
dustry case is in this issue of Boxoffice)
U, Decca Set Dividends
NEW YORK—A regular
dividend of
cents per share on the capital stock
Decca Records was declared Tuesday i>j
by the board of directors, payable Deceber
30 to stockholders of record on Dece -
ber 16. At the same time, the board of
rectors of Universal Pictures declaredi
quarterly dividend of 25 cents per shJ
and an extra dividend of 25 cents per shil
on the common stock, payable Decem|
27 to stockholders of record December
-S BOXOFFICE : : December 9, ll
la.
m
C

'
1
The
1 O'Brien
i
O'Brien
I
I NEW
the
n
Big MGM Loss in '63;
New Year Brighter
NEW YORK—Although Metro-Goldwyn-
Mayer had a loss of $17,479,000 for the fiscal
year ended last
August 31, Robert H.
O'Brien, president, in
his report to stockholders,
said a return
to profitable operations
in the 1963-64
fiscal year was expected
and results in
the first quarter confirmed
that expectation.
O'Brien, who has
Robert H. O'Brien been president since
January, added that
in the light of plans and the pictures to be
available for release, the current fiscal
year could be one of the best in earnings
in the company's history. Largely because
of the good prospects, the board of directors
has maintained the payment of
quarterly dividends.
1963 loss compares with a profit of
j$2,589,000, or $1.01 per share, in the 1962
fiscal year.
reported that while MGM's teleivision
and music operations continued to
jgenerate substantial profits last year,
heavy losses were incurred in feature film
iproduction and distribution. There were
severe losses in a few high-budget productions
and, while some of these pictures
earned grosses which reflected wide poplUlar
acceptance, the amounts taken in
,were unsatisfactory in view of high production
and distribution costs. In line with
policy all such losses were written off.
In his letters to shareholders, O'Brien
said increasing emphasis had been placed
upon the creation of a balanced inventory
of pictures, both as to cost and subject
matter. Creative and showmanship elements
continued to be stressed, he said,
but new emphasis was being placed on the
budgeting and controlling of costs of each
iPicture in relation to the revenue potential.
iln order to fortify the inventory and proiVide
a supply of pictures to support a prosper
release schedule, MGM also had stepped
iup the acquisition and development of new
(Properties. O'Brien said 27 pictures were
scheduled so far for release in 1963-64 and
;24 were scheduled for production for re-
;lease in 1964-65.
said operating and admlnistraitive
costs were continuing to be reviewed
and steps undertaken in the strengthening
of the distribution organization.
Unlike the last year or two, O'Brien said,
:Prospects in film production-distribution
were not as dependent on one or two big
pictures with disproportionately heavy
negative costs. Vulnerability to drastic
losses from a few pictures is reduced "to the
jminimum of normal risk inherent to our
Ibusiness."
IGlen Alden Pays Extra
YORK—Glen Alden Corp., of
jwhich RKO Theatres is a subsidiary, has
(declared an extra dividend of 20 cents per
share, in addition to the regular quarterly
dividend of 121/2 cents a share, both payable
out of earned surplus January 14 to
holders of record December 31.
TO INVOLVE 22 THEATRES
MGM to Launch Showcase
Plan in N.Y.Jan, 22
"*
,
.
Morris Lefko
NEW YORK—A new distribution pattern,
similar to that of United Artists' Premiere
Showcase plan,
will be initiated in
Greater New
York area by Metro-
Goldwyn-Mayer on
January 22.
At a meeting with
the tradepress here
December 2, Morris
Lefko, vice-president
and general sales
manager, said that
on that date approximately
22 theatres
inaugurate
would
what he termed the MGM Showcase Picture
Policy which would take MGM product
not only to a number of de luxe neighborhood
theatres, but would penetrate even
deeper into the key suburban theatres of
the outlying areas.
While the plan now will be limited to
New York, the release pattern in other
territories could be changed where and
when deemed advisable, Lefko said.
The first picture to be released under the
new setup will be "The Wheeler Dealers,"
to be followed by "Sunday in New York."
"The Wheeler Dealers" currently is playing
Radio City Music Hall, but "Sunday
in New York" will go out on the showcase
circuit without a prior run. Lefko said that,
if an MGM picture were booked at the
Music Hall, it would follow on the showcase
route; otherwise, the film would go
immediately over the showcase course.
HOUSES NOT SELECTED
The new arrangement, Lefko said, possibly
would bring the RKO and Loew's circuits'
theatres into the pattern. He said
there had been discussions with the executives
of both chains, but he added that
the 20 theatres in the proposed network
had not been selected.
Lefko said the departure in the MGM
distribution policy was dictated by the increasing
importance of the neighborhood
and suburban theatres to the habits of the
public. It was decided, therefore, he said,
"that we would bring this fine lineup of
MGM product to the public as quickly and
as conveniently as possible; hence, the
birth of the new MGM distribution pattern
for the Greater New York area."
Upcoming product was discussed by
Lefko following his announcement of the
showcase plan. He said MGM would release
approximately 30 pictures in the
1963-64 season and that the program was
loaded with quality pictures.
"How the West Was Won" will be released
in 35mm versions in June, although
the picture will open in a few selected
spots at Easter. Lefko said he did not contemplate
setting any first-run engagements,
indicating that the picture probably
would go directly to the subsequents.
Lefko was particularly high on "Sunday
in New York" and "Kissin' Cousins," the
latter an Elvis Presley picture for which
500 prints already had been ordered. However,
he said the Easter release had received
so many bookings that the print
order may have to be Increased. Some of
the highest bids received in a long time had
been made for "Sunday in New York." "The
Seven Faces of Dr. Lao," Lefko said, was
of Music Hall caliber and the picture will
be screened for Russell Downing, the Hall's
president.
The entire MGM organization, he said,
was enthused over the coming program.
The enthusiasm was in evidence during the
recent meetings of sales and promotion
men with production personnel at the studio.
He said that, for the first time, the
sales department was being consulted on
production matters and casting.
DUBBING FRENCH FILM
The French production, "Any Number
Can Win," which MGM is releasing, will
"go commercial," Lefko said. Currently, It
is playing the art house circuits, but is being
dubbed for regular theatres. A subtitled
version, however, will play the Exeter
Theatre in Boston.
MGM's 35-minute trailer of forthcoming
pictures, which was shown at the Theatre
Owners of America convention here
in October, will be sent to the branches
for showing to local exhibitors.
Lefko and other MGM executives left
for London and Paris on Tuesday (3) to
look at pictures being made overseas, particularly
"Night Must Fall." Making the
trip were Robert O'Brien, president;
Maurice Silverstein, foreign distribution
chief; Dan Terrell, executive director of
advertising, publicity and exploitation, and
Clark Ramsay, assistant to the president
in charge of marketing.
WB Consolidated Net Hits
$5,699,000 for Year
NEW YORK—Warner Bros. Pictures reports
a consolidated net income of $5,699,-
000 for the year ended Aug. 31, 1963, compared
with a consolidated net income of
$7,566,000 for the fiscal year ended Aug. 31,
1962. The 1963 figure represents $1.17 per
share on the 4,850,052 shares of common
stock outstanding at that date, compared
with $1.56 per share on the 4,830,052 shares
outstanding in August 1962.
Theatrical and television film rentals,
sales, etc., amounted to $87,129,000, dividends
from foreign subsidiaries not consolidated
were $734,000 and profit on sales
of capital assets was $5,000 for the year
ended Aug. 31, 1963, as compared with
$79,864,000, $684,000 and $117,000, respectively,
for the year ended Aug. 31, 1962.
Net current assets at Aug. 31. 1963 were
$51,870,000 (including $11,205,000 cash)
and debt due after one year was $6,571,000
compared with $48,331,000 (including $11.-
732,000 cash) and $6,126,000, respectively,
at Aug. 31, 1962.
BOXOFFICE December 9, 1963

.. made
n
Cinerama to Unveil Its 'Spacearium'
At N. Y. World's Fair on April 22
NEW YORK—Cinerama will unveil its
"Spacearium" project on April 22 when
the New York World's Fair will be opened
officially to the public. The Cinerama exhibit
will be seen in the Pair's Transportation
and Ti-avel Pavilion and will involve
what has been described as the world's
largest projection screen, the world's
largest and widest angle projection lens,
an outstanding undertaking in animation
and stop-motion photography and a realistic
trip into space.
Audiences entering the exhibit building
will find themselves at the bottom of a
huge dome: the entire inside of the hemisphere
will serve as the "world's largest
screen." There will be no seats, the audience
standing behind rows of hand rails.
The futuristic-looking projector will be on
a raised platform in the center of the circular
theatre, with the people surrounding
the projector. They, in turn, will be enveloped
completely by the domed screen on
all sides and above.
The film utilizes a newly-designed Cineerama
lens to achieve its effect on the
viewers. The lens projects the film 360
degrees horizontally and 180 degrees vertically.
According to Cinerama executives, scientists
who acted as advisors in the preparation
of the system said the entire projection
concept was a highly sophisticated
step far beyond the planetarium. In operation,
the domed screen will be tilted forward
at a slight incline, in keeping with
the pitch of the auditorium. Viewers will
stand behind tiered rails which make up
the theatre. The slight forward incline is
for theatrical visibility and to help focus
attention on the central point of the show,
which will be approximately ten degrees
above the horizon in the center of the
screen. Although action will take place all
over the domed screen, a central focal
point is necessary for continuity, it was
said.
Because of the size of the screen, it was
explained that Cinerama technicians felt
they needed the greatest possible film area
from which to project the show; therefore,
full-width 70mm frames will be used. The
actual prints will be loaded into continuous
magazines for projection on the
special equipment. It is expected that each
show will run 18 minutes, allowing for two
shows per hour. Cinerama, Inc., will assume
full operation of the theatre.
It was stressed that through every phase
of production, the keynote of the Cinerama-Spacearium
show will be realism.
Accordingly, a panel of leading space
authorities will be consulted throughout
the filming.
Carol Lynley on Tour
HOLLTWOOD—Carol Lynley, costarred
in Otto Preminger's "The Cardinal" for
Columbia release, left for a month-long
personal appearance tour in behalf of the
film. She will visit 20 cities and attend the
world premiere in Boston, December 12;
New York premiere, December 16; Euro-
:iean premiere in London, December 18,
= nd the Paris premiere, December 19.
20th-Fox Erases '62
Losses; Profits High
NEW YORK—Twentieth Century-Fox
had net earnings of $2,081,000 for the third
quarter of this year,
compared to a loss of
$4,360,000 for the
third quarter of 1962.
Darryl F. Zanuck
An even more spectacular
recovery was
for the first
^^^ nine months of 1963,
a net of $6,841,000, or
$2.69 per share,
against a loss of $16,-
816,000 in the first
three quarters of
1962.
A special stock
dividend of four per cent has been declared
on the outstanding common stock, payable
December 31 to stockholders of record on
December 9.
In announcing the earnings, the company
said among the contributing factors
in the improvement of the financial
position were a five per cent increase in
income and a 25 per cent reduction in expenses
involving amortization and selling
costs. "The Longest Day," released in October
1962, was the largest single revenueprodijcing
factor of the period and was the
highest grossing film ever released by the
company, it was said. "Cleopatra," which
opened in June, has, according to the company,
grossed substantially higher than
any picture in the history of the industry,
foreign and domestic, in a comparable
period. Rentals, however, were not reflected
in the net earnings of the company.
It was explained that 20th-Pox was
waiting until an estimate was made of
"Cleopatra's" ultimate world grossing potential
in order to determine the rate at
which the picture's cost was amortized.
This determination will be made and the
picture's contribution to company's earnings
during 1963 will be reflected in the
year-end financial results.
The company previously announced that
it would place six multi-million dollar
roadshow attractions into production next
year. The remainder of the 1964 production
program now calls for 12 major pictures.
Warner Bros. Purchases
New Jean Kerr Play
NEW YORK — Warner Bros., which
filmed Jean Kerr's Broadway stage hit,
"Mary, Mary," for release late in 1963, has
acquired Miss Kerr's latest play, "Poor
Richard," for filming in a preproduction
agreement, according to Jack L. Warner,
president.
"Poor Richard" will go into rehearsal
late in December for a Broadway opening
in 1964 under the auspices of producer
Roger L. Stevens. Warners has also
bought the current stage hit, "Never Too
Late," for filming.
Emergency Meetings
Set in Pay TV Fight
NEW YORK — Theatre Owners ol
America has fired the first shots in thi
war against pay television. John H. RoW'
ley, TOA president, has sent telegrams t<
all association leaders, asking them t(
mobilize their forces and call meetings t( iti
prepare the campaigns. Warnings of thi
danger also have been sent to exhibitor!
in all parts of the country by the Call
fornia Crusade for Free TV.
Meetings were held this past week ii
Dallas, New Orleans and Atlanta. Othe:
exhibitor sessions have been set for Kan]
sas City, December 10; New York, Decern
ber 11; Boston, December 12, and Detroit
December 13.
In his telegram to TOA leaders, Rowle;
asked for immediate emergency meetings
jjii
pointing out that powerful California pa; iE
TV interests were using this slogan: "Movl jii
the Movie Theatre to Your Living Room, ^^
He said the California threat was not (
test or an experiment; blockbuster pro:
gramming, including first-run pictures, al
ready were lined up by the proponents.
The California Crusade group asserted
Jai
in its telegrams, that the state's pay "r
law ended the testing stage and mad
W
'this calamitous threat" a reality everj^
where. It said overtures already had
M
beej
made for first-run pictures to distributor
"exceeding film rentals ever paid before.'
Free television forced thousands of subsd
quent and neighborhood theatres out d
business and "now the first runs face cei
tain oblivion through loss of their produt
to TV."
Rowley said quotas to help finance tli
fight would be established for each ej
change area and he urged all exhibitors 1
attend the scheduled meetings, contribuj
generously and to keep in mind that M,
goal was to save their businesses. Spealj
ers will be key members of the Califom;
Crusade.
Philip Harling, chairman of the Joii
Committee Against Pay TV, is worklij
closely with the Californians in the m
tionwide campaign
:
n
leu
MPA Board Okays COMP(:*'^
Aid; Gets Overseas Data
NEW YORK—The board of directors
the Motion Picture Ass'n of Amerii,.
Wednesday (4) agreed again to match ti l(Jf
funds contributed by exhibitors to tl' i,.
Council of Motion Picture Organizatior. '*1.
This has been the policy over the yea;.
The dues campaign will start in Januai.
Ralph Hetzel, acting head of the MPA',
reported on his findings on his rece*;
European trip, citing many problems faiing
the industry in several of the importac
countries. These problems, he said, variJ
from the impact of television on theat:
attendance to new taxes and quotas to he)
support struggling indigenous productic.
Hetzel reported that European produces
were looking more and more to Americi
film companies for leadership in maintaiing
the strength of motion picture exhiltion
worldwide. He said a healthy Euipean
industry was important to the cotinued
success and growth of AmeriCji
film interests, because without adequie
European production, the exhibition inditry
of Europe also was endangered.
iiJi
•ml
I*
HDl
BOXOFFICE December 9, 1J3

, "Circus
' '
Announcement
,
"Nightrunners
1
MOBILE,
i
Bronston and Para.
In 4-Picture Deal
NEW YORK—Paramount Pictures and
Samuel Bronston Productions have announced,
formally, their association in the
production of four major pictures with a
total budget of more than $40,000,000. Reports
that Paramount and Bronston were
negotiating a deal for a closer relationship
?oing beyond the distribution of "Circus
World" had been in circulation for a long
Deriod.
The four pictures in the announced setup
ire "The Fall of the Roman Empire,"
'Circus World," "Nightrunners of Benjal"
and "Suez," which Paramount will
listribute in the western hemisphere. It
nas the first official annoimcement that
Paramount wouM handle "Roman Empire,"
ilthough the company had listed that pic-
;ure in Edward Hyman's "orderly release"
Droduct book.
"Roman Empire" will be launched on a
nard-ticket, roadshow policy next year. The
'ilm has Sophia Loren, Stephen Boyd,
Alec Guinness, James Mason, Christopher
Plummer, John Ireland, Mel Ferrer, Omar
oharif and Anthony Quayle in the top
•oles and was made in Ultra Panavision
ind Technicolor at the Bronston studios
'n Madrid under the direction of Anthony
[Vlann.
World" is now in production in
l^adrid with John Wayne, Claudia Cardilale
and Rita Hajrworth starred, with
,Henry Hathaway directing.
of Bengal" will be based
)n John Masters' novel and will be diected
in Spain by Richard Fleischer. Prejroduction
planning has started.
"Suez" is the tentative title of a story
based on the book, "The Blue and the
3ray on the Nile," and will start next
=•
rear in Spain.
of the agreement was
inade following meetings in New York and
Wdrid by Bronston with Barney Balaban,
''aramount president, and George Weltner,
'ixecutive vice-president. Bronston said he
iiad made the deal with Paramount belause
he and his associates were convinced
R [hat Paramount could offer his pictures the
lest sales, distribution and marketing suplO
iiort available in the industry today.
3DA General Sales Meet
Jn Mobile, Ala„ Dec. 7
ALA.—President M. A. Ripps of
.'inema Distributors of America scheduled
i general sales meeting for key persoimel
'(Saturday (7) at the home office here,
iraong those expected to attend were Clayon
Pantages, general sales manager; Pat
;lcQee, western division sales manager;
Wheeler, eastern division sales manlier;
floss
Prank Meyers, western field suf)er-
jisor; Madolyn Babbe, CDA secretaryjreasurer;
Daniel Loventhal, CDA chief
iounsel, and Robert Steuer, executive vicefiresident.
The company's new January release,
iThe Flesh Eaters," was due to be screened
i.nd the new promotion campaigns and
; jompany policy were to be discussed. Ripps
lias established a policy of meeting with his
[:ey personnel from all over the nation at
5ast once a month.
ItOXOFnCE December 9, 1963
Czechoslovak Karel Reisz Completes
All-British Film With MGM Backing
Minimum of 12 Listed
By 20th-Fox for '64
NEW YORK—Twentieth Century-Fox
has listed 12 pictures, including the rerelease
of "The Longest Day," for 1964,
but there will be additional pictures on the
schedule.
Joseph M. Sugar, vice-president in
charge of domestic sales, reported this
past week that the 1964 lineup had an
array of top boxoffice stars and was balanced
with comedy, drama, romance and
melodrama. He said it was the company's
strongest program in years and "we are
confident that it will be one of the most
successful ever to come from this company."
The releases by months or periods were
not disclosed, but it was stated that the
leadoff attraction for the new year would
be "Move Over, Darling."
Others, but not necessarily in this order,
will be "Man in the Middle," "Shock
Treatment," "Third Secret," "The Longest
Day," "What a Way to Go!" "Fate is the
Hunter," "Cassandra at the Wedding," "The
Visit," "Erasmus With Freckles," "High
Wind in Jamaica" and "Our Mother's
House."
In addition, the release program will be
marked by the continuation of "Cleopatra"
in major roadshow engagements, with additional
reserved seat runs still to be
laxmched.
Se'ymour Poe, Joseph Sugar
Conduct Two Meetings
NEW YORK—Seymour Poe, executive
vice-president of 20th Century-Fox, and
Joseph M. Sugar, vice-president in charge
of domestic sales, conducted two field
meetings, one in Chicago Monday (2) and
the other in Los Angeles Wednesday (4).
The sessions reviewed current and coming
20th-Fox product, including "Move
Over, Darling," the company's Christmas
release, and "Man in the Middle," which
is slated for release early in 1964.
Those attending the Chicago meeting
included Peter Myers, Canadian division
manager; Robert L. Corm, central division
manager; R. C. McNabb, eastern division
manager, and William C. Gehring, southern
division manager. Thomas O. McCleester,
western division manager, attended the
Los Angeles conference.
Martin Grasgreen Named
AA Head at Cleveland
NEW YORK—Martin Grasgreen, who
has worked with Columbia Pictures for the
past 20 years, during the last ten of
which he was a film salesman in Cleveland,
has been named Allied Artists' Cleveland
branch manager by Ernest Sands, general
sales manager. He succeeds Jerry Lipow,
who resigned late in November.
Grasgreen started in the New York home
office of Columbia in 1944, worked as an
auditor for three years, during which he
traveled throughout the country, and, later,
served as booker and salesman in Omaha
and Indianapolis.
NEW YORK—Karel Relsz, the Czechoslovaklan-born
producer-director who has
.spent his entire film career In England,
recently completed his third feature film in
Britain but with complete financing by
the American company, MGM. The picture,
"Night Must Fall," based on the play
by Emlyn Williams, stars Albert Finney,
both also British. There's not one American
name connected with the picture,
Reisz admitted.
Since the picture was completed In August.
Finney came to the Broadway stage
to star in his London stage hit, "Luther,"
and now his earlier British film, "Tom
Jones." is breaking records at New York's
Cinema I. MGM now plans to release
"Night Must Fall" In February or the early
spring of 1964 in order that Finney will be
able to participate in the opening promotion.
Finney plans to leave "Luther" late
in January to take a long vacation trip.
Reisz, who came to America with his wife,
the former Betsy Blair of "Marty" fame,
showed a rough cut of "Night Must Fall"
to MGM home office executives and returned
to England Thursday f§) to score
and edit the picture.
Reisz' previous feature films, "Saturday
Night and Sunday Morning," which was
also Finney's first picture, was released In
the U.S. by Continental Distributing in
1961 to great success, as was "This Sp)orting
Life," which Lindsay Anderson directed
for him. Earlier, Reisz had made documentaries
in England, "Momma Don't
Allow," codirected with Tony Richardson
in 1956; "Every Day Except Christmas,"
coproduced wih Leon Clore for the Ford
Motor Co., and "The Lambeth Boys," made
in 1958, which won the Grand Prix at the
Tours Festival.
"Night Must Fall" cost approximately
$750,000 (inexpensive by U.S. standards)
and has Mona Washbourne, currently in
Hollywood making "My Fair Lady," Sheila
Hancock and Susan Hampshire as the
feminine leads; thus Finney is the chief
selling angle.
For the future, Relsz has two unnamed
properties for filming for his and Finney's
Radford Films. He has also talked production
deals with 20th Century-Fox and with
Sam Spiegel. His former plans to make an
Australian film, "Ned Kelly" starring Finney,
for Columbia Pictures, have been indefinitely
postponed. Reisz said.
Screen Gems 3rd Quarter
Net Rises to $515,000
NEW YORK—Net profit of $515,000 was
reported by Screen Gems for the first
quarter of the 1964 fiscal year. The profit
before taxes was $1,009,000. In the same
period of the 1963 fiscal year, earnings
amounted to $468,000.
Jerome Hyams. executive vice-president
and general manager of the Columbia Pictures
subsidiary, said the figures indicated
a continuation of the earnings growth of
Screen Gems and represented a "fine start
for the new fiscal year." He said the per
share earnings of 20 cents per share for the
first three months of fiscal 1964 were the
highest first quarter earnings in Screen
Gems' 15-year history.

. . At
'WMftiMMd ^cfiont
HLTHOUGH production schedules are
comparatively heavy with films under
way, December starts are light except for
Universal with four new films rolling. Columbia
has a heavy load at the lot, with
Warners and Metro in the same position.
First of the year looks heavy.
AMERICAN INTERNATIONAL
Muscle Beach Party. William Asher,
who has worked out well with producers
James H. Nicholson and Samuel Z. Arkoff,
will direct this beach comedy story with
20 young girls backing Frankie Avalon,
Annette Funicello, Harvey Lembeck, John
Ashley, Jody McCrea and Morey Amsterdam.
The popular muscle-displaying summer
sport provides real mirth during the
summer with the gals and guys strutting
and expanding their extremities and with
eye-catching scenes. Asher has all sorts
of directions to go with this comedy. Santa
Monica provided the original locale for
stories in the newspapers on the novel
sport, but the party in the picture will
move up the beach.
METRO-GOLDWYN-MAYER
Judgment in the Sun. The same great
combination which produced "Hud," as a
masterpiece of technical excellence, with
Martin Ritt directing and James Wong
Howe at the cameras will have Ronald Lubin
as producer of this modernized version
of a Japanese film classic, "Rashomon."
Events of the week in Dallas heighten the
interest in a tale of rape and a murder,
which has been witnessed by four different
people. Each honestly gives his idea of
what happened and all are in a different
key and each has colored the story in his
own way. The setting of this American
story is the Arizona in the 1870s. Paul Newman
plays a Mexican bandit, William
Shatner of "Judgment at Nuremberg"
fame plays the gentleman, Laurence Harvey,
a preacher, and Howard Da Silva, a
prospector, with Claire Bloom in the
femme lead. Edward G. Robinson is the
man who hears the tales. Related in a
railroad station, it flashes back to the
trial, and thence to the scene of the rape
and murder.
PARAMOUNT
Robinson Crusoe on Mars. The sciencefiction
story to be produced by Audrey
Schenck-Edwin F. Zabel finds Paul Mantee
in the starring role of Robinson Crusoe,
this time as an astronaut who is "shipwrecked"
on Mars. lb J. Melchior, former
science editor of Life Magazine, along with
John C. Higgins, wrote the original screenplay.
Byron Haskin will direct with Technicolor
and Techniscope providing color
to the story of an abandoned explorer in
outer space. Vic Lundin costars as the man
Friday. Winton C. Hoch is the cameraman.
Where Love Has Gone. This Harold
Robbins story, published widely in a paperback
edition, is about a socialite in San
Francisco, whose daughter kills her
mother's fiance. The John Michael Hayes
screenplay may find itself covering many
current events, although Susan Hayward
-ByfSYD CASSYD
and Bette Davis will co-star. Joseph E.
Levine produces while Edward Dmytryk
directs.
UNITED ARTISTS
The Satan Bug. This Ian Stuart (Alistair
MacLean) story has been scripted by James
Clavell and other writers and is a modern
setting of the use of microbes in biological
warfare. George Maharis will be directed
by producer-director John Sturges, supported
by 14 other male actors and one
femme lead, Joan Hackett. The book was
published in 1962. Setting has been transferred
from England to USA southwest,
where the chase takes place from beginning
to end. This is a Mirisch-Kappa Productions
film.
UNIVERSAL
Kitten With a Whip. Harry Keller will
produce this novel by Wade Miller with
Ann-Margret testing her laurels in a new
dramatic role with John Forsythe costarring.
The director and final script are
not yet decided, although one original was
written some time ago, the script is now
up for rewrite. This is a drama of a married
man, whose family is away, and he
gets into trouble over a beautiful young
lady who has run away from reform
school. Innocently, he tries to help her
only to find himself in a mess after the
girl is killed in an automobile accident.
Marnie. Winston Graham's novel has
been scripted by Jay Pressen Allen with
the story written around a compulsive thief,
who has the luck to have a man fall in
love with her and then straightens her out.
This Alfred Hitchcock psychological
drama has "Tippi" Hedren and Sean Connery
with AH in the chair.
The Richest Girl in Town. This contemporary
comedy to be shot in Eastman
Color by producer Ross Hunter has Jack
Smight in the directorial spot. Casting office
is looking for wealthy sophisticated
types to supplement a stellar cast of Sandra
Dee, Robert Goulet, Andy Williams and
Maurice Chevalier. The Oscar Brodney
original covers the story of an heiress
forced to find a substitute fiance to present
to her grandfather, who is dying.
Complicating the structure of her life is
the appearance of love interest in the
bogus man presented.
Send Me no Flowers. The Broadway
play by Norman Barasch and Carwell
Moore has been scripted by Julius Epstein.
The modern comedy stars Rock Hudson,
Doris Day and Tony Randall, with Norman
Jewison directing for producer Harry
Keller. The Martin Melcher production
concerns a hypochondriac who thinks he
is going to die, and to prepare for his
wife's future, wants to pick her future
husband. Life becomes involved when he
finds he is OK and has to get his wife to
change her mind about the competition.
Andrew and Virginia Stone will complete
two important new feature productions
for Metro-Goldwyn-Mayer's studio
head Robert M. Weltman, with the first
one titled "The Secret of My Success," to
be filmed in England. This is a romantic
comedy from his own original screenplay^
The second project, "The Winning of the
Sky," is an epic dramatization of the •?.
development of commercial aviation to b<
filmed next summer in Panavision and
MetroColor. Metro will distribute Stone's
other picture, "Never Put It in Writing/j
in Europe . . . Producer-director Delberl
Mann has moved into MGM offices to star!
final preparations on "Quick, Before ij
Melts," with coproducer Douglas Laurenc(
and Dale Wasserman, who is writing th<
screenplay. The film, scheduled to starl
production next March, is being adapted
from the novel by New York Times rei
porter Philip Benjamin to be published bj
Random House in February. The romantli
farce comedy, set against a background o|
J*4
the McMurdo Sound IGY Base in Anti
arctica and the South Pole, will be film© ^^
in part near Nome, Alaska. Producer Latii
rence and Wasserman have been workini
at MGM on the script. Mann joins the!
ipo:
after recently completing "The Out-of
Towners."
Edward Muhl, Universal vice-presidei^
in charge of production, set Douglas He;
as the director of Harry Keller's prodU(
tion of "Kitten With a Whip" . tl
same studio John Bradford was assigni
by producer Ross Hunter to do a poll
job on the script of "The Richest Girl
Town," which goes into production on D^
cember 19. Jack Smight will direct . .|
Philip Crosby will do a picture in Euro^
titled "The Monimient," after going onT
Christmas visit to American troops I
Vietnam. The film about World War ]
which King Vidor will direct for product
Charles Weintraub, will have Crosby plaj
ing an American corporal in the film, whlfl
is due to start in January . . . Jerry Lewj
new picture "The Disorderly Orderly'
be written and directed by Frank Tashlj
for Paramount release, Ernie Glucksmi
announced. Paul Jones will produce tl
York-Lewis Enterprises film, which
based on an original story by Norm Lii
mann and Ed Haas . . . Jack Warner JL
(tie,
iDd
Bill"
Be
tasb
«, 1
^
producer of "The WUd Wild Party," Wil?
Productions first release which begins )%
January, has received first shooting scr:
from Alan Baiter and Robert Mintz .
j.AroR
"The Searcher" by Stanley Z. Cherry W| (lyj
lead the return of finance capital gro^,
|{pj,j
Standard Capitol, as the first of six pji Spj
tures they will finance during 1964. i^jj
\,
Tony Martin and Jean Negulesco (
going to do an E. Philips Oppenheim st^ fclu
in Madrid. The famed turn-of-the-cfe- Ijdd
tury mystery writer has written mfS itujoiu
thrillers, with "Treasure House of Marti 8ii»e
Hewes," to be filmed next year in Madil ittj,
Cyd Charisse wUl costar with Martin i«ft,. i
their first screen appearance toget';r
since 1947. The script was written iy
Walter Reisch . . Another Lawrence D'-
.
rell novel, "Judith," will be written for fe .. ,^
screen by JP Miller with Curt UaT '"^
producing for a Paramount release. Jue
has been set for filming . . . Ben Barznw.
whose screenplay will be seen in Uni^i
Artists' "The Ceremony," wUl write 20i-
Fox's "Justine" with script based on Li^
rence Durrell's "Alexandria Quartet"
.
Aaron Rosenberg's company has sigid
Larry Markes and Michael Morris to wte
the screenplay for "Smashmaster Cap ."
BOXOFFICE : : December J9, 153,

,
pmonth
i
:
light Additional Members
figned to NAC Roster
CHICAGO — Eight new members have
'lined the National Ass'n of Concesonaires
since its recent New York conven-
,on. Augie J. Schmitt, Houston, Tex., NAC
oard and membership chairman, has anounced
the following new members of the
jncessionaire segment
William S. Pishman, executive viceesident,
Automatic Retailers of America,
tiiladelphia ; Douglas N. Amos, general
anager, Lockwood & Gordon Enterprises,
ic, Boston; David W. Pierson, owner of
jegon Concessions, Eugene, Ore.; James
ogatt, president, ACA & ALA Roller Rink,
ifayette, Ind.; Richard McCleUan, presi-
;nt, RoUerland Ai'ena, Inc., Columbus,
hio; and George S. Shore, rink operator,
ollerland, Exhibition Park, Vancouver,
inada.
Joining the supplier segment were: Ver-
)n S. Adams, president. Taste Tells Poprn
Products Co., Portland, Ore.; J. G.
.ark, president, J. G. Clark Co., Edison,
hio, (popcorn supplies and carryout
ays) ; and Sal Arena, executive viceesident
Origena Pizza Crust Co., New
Drk.
ExhibiMon and
distribution
combined efforts
in Toronto on
Thanksgiving Day
(October 14) to
emphasize holiday
fare on the city's
theatre screens.
This full-page ad
wos prepared by the
Film Advertising
Circle of Canada
and the newspaper
also spatted drop-in
Movies To See This Fall
Xf/'Ae^MUVHr/di^/^l atataai;
C^afoada^
fun inAx^iula!-
ne/zimaHiAyM^^
OfclflMDiiiUH
/IfMy. 4/aty
Earner Bros. Celebrates
ranch Managers Week
iNEW YORK—Warner Bros, honored the
lanagers of its 38 branches in the U.S.
^d Canada diu-ing Branch Manager's
feek, the week of December 1-7 in the
"Winners From Warners" sales
•jive. The six-month drive, offering $35,-
(o in cash prizes, will continue to Feb.
I, 1964, with "4 for Texas," "Dead
I jnger" and "America, America" stUl to
released as films included in the drive.
iThe Albany, Charlotte and Atlanta
•anches occupied the first three places,
spectively, at the end of the first seven
;!eks of the six-month drive. During the
jventh week, the Omaha, Winnipeg, New
•iven, Denver, Memphis, Calgary, Buffalo,
|bany, Atlanta and St. Louis branches
.lished in that order.
iepsi-Cola Sets Ad Budget
)f $36,000,000 for 1964
NEW YORK—Almost $36,000,000 wUl be
ivested by the Pepsi-Cola Co. in advertisk
and promotion during 1964, according
' Philip B. Hinerfeld, vice-president in
•arge of advertising. The company will
•atinue its successful campaign slogan:
'-ow It's Pepsi for Those Who Think
Dung."
Schedules have been planned for approxi-
:itely 1,500 newspapers, nearly 400 telesion
stations and more than 3,000 radio
i;tlets. Sixteen national magazines will be
;;d, as well as an extensive outdoor post-
's? program, Hinerfeld said,
jlhe advertising agency is Batten, Barl-i,
Durstine & Osborn.
iadybug' in L.A. Dec. 12
|new YORK—Frank Perry's "Ladybug,
^dybug," which was filmed near Philailphia
for United Artists release, will
jve its world premiere at the Lido The-
'e, Los Angeles, December 12 in order to
I'alify for the Academy Award nominaj'ns.
{'Ladybug, Ladybug" will open in New
iirk at Cinema II December 25.
ads in
calling
other pages
attention
to the full page.
Mario Zampi, 60, Dead;
Produced in England
LONDON—Mario Zampi, 60, Italian producer-director
who spent most of his film
career in England, died December 2 in an
Italian hospital, where he had been taken
late in November following a coronary
attack.
Zampi came to England in 1922 for Warner
Bros. In 1937, he formed Two Cities,
Ltd., for which he produced "French Without
Tears," "Laughter in Paradise," which
introduced Audrey Hepburn; "Tonight's
the Night," "Too Many Crooks," "Five
Golden Hours," distributed by Columbia in
1961, and "Bottoms Up." He was a director
of Anglofilm, Ltd., Anglocolor and Transocean
Films, Ltd.
East, West Coast Chairmen
Set for IFIDA Dinner
NEW YORK—East and west coast distributor
chairmen for the January 21 annual
dinner of Independent Film Importers
and Distributors of America have been appointed
by Dan Frankel, chairman of the
dinner committee.
The appointed chairmen were Edward
Ruff of Edward Ruff Film Associates of
New York and Robert L. Kronenberg of
Manhattan Films Int'l of Los Angeles.
The dinner, at which awards will be
made, will be held at the Americana Hotel
in New York.
TiefuiuuifAfajt. .
?aM/iU.a«:iMM
'Elephant Boy' Sabu Dies;
Famed Jungle Film Star
HOLLYWOOD — Funeral services were
held Thursday (5) for Sabu Dastagir,
known as the elephant boy in motion pictures,
who died unexpectedly of a heart
attack Monday (2) in his home at nearby
Chatsworth. The rites were at Forest Lawn
Memorial Park in Hollywood. The Indianbom
actor was 39.
Sabu, whose career began in 1937 when
he was spotted by the late producer Sir
Alexander Korda, recently completed a
Wamer Bros, picture and other films for
Walt Disney. He played in such jungle
epics as "Elephant Boy," "Jungle Book,"
"Song of India" and "Savage Drums."
Born in Karapur jungle, 45 miles from
Mysore, India, Sabu became a screen actor
at the age of 12. A British film, "Drums,"
brought him to America on an exploitation
trip in 1938. He returned to England for
"The Thief of Bagdad," but the film was
finished in Hollywood because of the German
blitz, and he remained here.
Sabu leaves his wife, Marilyn Cooper, a
former actress; a son, Paul, and a daughter,
Jasmine.
Jerry Vcm Dyke on Tour
HOLLYWOOE>—Jerry Van Dyke has arrived
in Cleveland for personal appearances
on behalf of "Palm Springs Weekend" and
"McLintock!" in which he costars. He will
next appear in Indianapolis. Chicago,
Philadelphia. Boston and New York.
.•XOFnCE :: December 9, 1963 9

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new rum I
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) |
BOXOFFICE BAROMETE
This charf records the performance of current attractions in the opening week of their first rum
ate reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
Black Gold iWB)

'
NEW
;
ALBANY—New
Columbia's Stockholders
To Meet in N.Y. Dec. 18
YORK—Stockholders of Columbia
Pictures will be asked to take action on
six subjects when they hold their annual
meeting here on December 18.
Among the proposals is one which would
amend the corporation's certificate of incorporation
so as to increase the authorized
common stock from 2,000,000 to
3,000,000 shares. An employes' retirement
program will be offered for approval as
will the proposal to grant options to M. J.
Frankovich, first vice-president, for 25,-
000 shares of common stock of Columbia
and 5,000 shares of Screen Gems stock.
A recommendation to grant an option
to Sol Schwartz, a senior vice-president,
for 2,500 shares of Columbia common stock
also will go before the stockholders.
Other items on the agenda will be the
election of nine directors and the election
of the independent public accountant and
auditor for the corporation for the current
fiscal year ending June 27.
Theatres Exempt From
Baltimore Tax Plan
BAL'nMORE—Bills to increase taxes on
certain admissions and hotel rooms were
presented to the city council as alternatives
to a tax program of Mayor McKeldin's adnunlstration.
The two higher levies would
produce more than $1,000,000 in additional
revenues next year.
Sponsored by councilman William
Schaefer, the bills would raise the amusement
tax from one-half of 1 per cent to
4^2 per cent and the hotel room levy from
3 to 5 per cent.
The admission ordinance contains this
important exception: the one-half of 1 per
:ent would remain intact for bowling alleys
and movie theatres. The higher rate would
apply to sporting events and night clubs
as well as use of amusement devices.
Albany Bill
Requests
iMinimum Wage of $2
York state exhibitors apparently
would be required to pay a minimum
wage of $1.50 hourly, effective Oct.
15. 1964, $1.75 on Oct. 15, 1965, and $2 on
Oct. 15, 1966, under terms of a bill preifiled
by Senator James L. Watson, New
York Democrat. The present rate, which
ipplies to motion picture theatres as well
>s to all other for-profit businesses, is $1.15
ill hour. This will advance to $1.25 hourly,
lext October 15. The carefully prepared
vVatson measui-e calls for the highest mini-
:num yet proposed in various "pre-files."
Town & Country Starting
Work on Hicksville Unit
HICKSVTLLE, N.Y.—Ground has been
oroken for a Town & Country Theatres'
init at the Mid-Island Shopping Plaza
lere. The new 2,000-seat twin theatre is
be ready for opening early next year.
Taking part in the ground breaking ceremonies
were Sy Prank, president, and Sid
5inetar, Town & Country Theatres; Walter
J Stackler and Leonard L. Prank, Stackler
i Prank, builders of the shopping center,
ind officials of Oyster Bay and Nassau
bounty.
FETED AT BUFFALO—Industryites
at Buffalo gathered at the Variety
clubrooms recently to extend best
wishes to some 50 colleagues who have
been active in motion pictures 25 years
or more. The occasion was the second
annual Pioneers luncheon. Among
those honored were the above quartet,
WUIiam C. Rowell, 47 years; William
Brett, 46; Albert Becker, 61, and
Ruth Rappaport, 46.
Set Six More Openings
For UA's Tom Jones'
NEW YORK—"Tom Jones," the British-made
picture starring Albert Pinney,
which is in its tenth week at Cinema I in
New York and is playing at the Beverly
Theatre in Los Angeles, will open in five
more cities during December. The United
Artists-Lopert release will be nationally
distributed in January.
The December openings are in the United
Artists Theatre, San Francisco, December
17; Beacon Hill, Boston, and Michael Todd
Theatre, Chicago, December 18; Ontario
Theatre, Washington, D.C., and Hyland
Theatre, Toronto, December 25. A sixth new
opening has been set for the Charles Theatre,
Baltimore, January 19.
Myron Weinberg Is Named
Promotion Head for 'Lady'
NEW YORK—Myron Weinberg, who recently
completed his assignment as national
sales promotion manager for "Cleopatra,"
has been named to the same national
promotion post for Warner Bros.'
"My Fair Lady," which will be presented
on a reserved-seat policy of ten performances
weekly, starting Oct. 21, 1964, at the
Criterion Theatre in New York.
Weinberg previously served in the same
capacity for "Lawrence of Ai-abia," "West
Side Story," "Judgment at Nuremberg"
and "Exodus."
N.J. Allied to Provide Free
Ride to Beefsteak Dinner
NEW YORK—Allied Theatre Owners of
New Jersey has arranged for free transportation
from New York to West Paterson,
N.J., on Thursday (12) when the organization
will hold its annual beefsteak dinner
and get-together.
Cars will leave from the Manhattan Hotel
at 5:15 p.m. and will return to New
York at approximately 10 o'clock. The Allied
unit has suggested that those interested
should make reservations by phoning
Plaza 7-8474,
Reade-Sterling Remodels
Little Neck Theatre
NEW YORK—The Little Neck Theatre
in Little Neck, Queens, which was acquired
by Walter Readc. Inc., last April, closed
December 8 and will reopen Christmas
Day, according to Sheldon Gunsberg, executive
vice-president.
A complete remodeling and refurbishing
program Is scheduled to make the Little
Neck a showcase theatre for the Long
Island area. The theatre, which seats approximately
600, will have a more modern
front, improved carpeting, seating and
drapes and a new .screen will be installed.
Holby and Hewes of New York, who built
the circuit's 34th Street East Theatre In
July, will be the general contractors for the
new project.
The Reade-Sterling circuit operates 49
theatres in New York and New Jersey.
Drive-In Is Being Built
At Exit 22, Plattsburgh
PLATTSBURGH, N.Y.—The Super 87
Drive-In, with an initial capacity of 850
cars, is being constructed inside the city
limits at exit 22 of the Northway expressway
for Hyman Krinovitz and his wife, operator
of a motel here. John G. Wilhelm of
Thornton-Wilhelm Theatres will book the
new airer, which will open in April. The
Krinovizes expect to play first-run product
Ṙamp construction is for expansion to
1,000 cars when feasible. The screen will
be 120 feet wide, and a cafeteria-style concession
service will be installed.
The Super 87 will be the second airer in
this section. The first was the Northway,
constructed near the Canadian border by
William Morgan, a Champlaln electrical
dealer.
Mandel-RKO Luncheon
For Industry Bookers
NEW YORK—Harry Mandel, president
of RKO Theatres, and Matty Polon, vicepresident,
were hosts at a luncheon at the
Hotel Warwick, Wednesday (4) for all
branch managers, head bookers, salesmen
and home office sales executives from all
the major companies to introduce the new
setup for the circuit's film booking department.
Bookings for the coast-to-coast circuit
will be handled by Marty Perlberg, formerly
with the Seymour-Florin booking
agency, and Ida Cohen and Bernie Friedman,
the latter two long-time members of
the RKO film booking department.
Films Now Shown on All
TWA's Atlantic Flights
NEW YORK—All transatlantic flights
of Ti-ans World Airlines now are showing
first-i-un motion pictures through the
facilities of Inflight Motion Pictures. Inc.
For more than two years, TWA has featured
motion pictures for first class
passengers on most of its flights. Films for
economy class passengers have been offered
since May. Inflight now has completed
installations on all of TWA's International
flights.
TWA also features Inflight films for first
class passengers on Its non-stop transcontinental
StarStream flights.
iOXOFnCE December 9, 1963 E-1

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—
—
—
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I
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B'way Business Big Following Tragic
Week; 'Soldier and 'Store Strong
NEW YORK—Business at
the Broadway
first-runs bounded back to good, after the
generally dismal week of the President's
assassination and the day of the funeral,
when the majority of theatres were closed.
Two new pictmes, "Who's Minding the
Store?" and "Soldier in the Rain," both
of which opened just before the four-day
Thanksgiving holiday, had smash opening
weeks, while the first week of the Charlie
Chaplin Film Festival at the east side
Plaza broke every record in the history of
the house and looks to stay many months.
Also capacity in its third week of twoa-day
was "It's a Mad. Mad. Mad. Mad
World" at the Warner Cinerama, where the
advance is over $100,000, while both "Cleopatra."
in its 25th week of two-a-day at
the Rivoli. and "How the West Was Won,"
in its 35th week of two-a-day at Loew's
Cinerama, did good business in the six
days, minus Monday i25i. A fourth reserved-seat
picture, "The Cardinal," opens
at the DeMille December 12.
Best of the other holdovers was "The
Wheeler Dealers," which went back to
strong business in its third and final week
at the Radio City Music Hall, where "Charade"
and the annual Christmas stage
spectacle opened Thursday (5). "Under the
Yum Yum Tree" had a strong second week,
after an opening which was badly hit by
the tragedy, and "Take Her, She's Mine,"
in its third week at the Ci-iterion and the
east side Ti-ans-Lux 85th Street, and "A
New Kind of Love," in its fifth week at
the DeMille and the east side Coronet,
were, naturally, better than the preceding
stanza, as was "McLintock!" in its third
and final week at the Astor.
In addition to the smash first week of
the Chaplin Festival at the Plaza, the other
art houses which had long waiting lines included
"Tom Jones," in its eighth sensa-
Afraid of
EMPTY POCKETS
while remodeling your
Theatre
Chairs?
No need to. We do the
work without closing down.
HAYES SEATING COMPANY
244 W. Main St. Montour Falls, N. Y.
Phone 568-8342
tional week at Cinema I, and "High and
Low," the best of the Japanese pictmes at
the Toho Cinema. Another new film, "Ladies
Who Do." was very big in its first
week at the Baronet and "Any Number
Can Win" continued to do well in its eighth
week at the Sutton.
(Average Is 100)
Astor—McLintockl (UA), 3rd wk ]4L
Boronct Ladies Who Do (Cont'l) 1 85
Beekman
Water (Kanawha), 5th wk. 140
Carnegie
Knife
Hall
in the
Cinema An Affair of the Skin
(Zenith), 2nd wk '35
Cinema Tom Jones (UA-Lopert), 8th wk 200
Cinema II— Family Diary (MGM), 3rd wk 120
Coronet—A New Kind of Love (Para), 5th wk. ..145
Criterion—Take Her, She's Mine (20th-Fox), 3rd wk. 165
OeMille A New Kind of Love (Para), 5th wk 140
Embassy— 8'/j (Embassy), 23rd wk 125
Festival Two Women (Embassy); The Sky
Above—the Mud Below (Embassy), reissues,
20
2nd wk
Fine Arts— Clear Skies (Eagle) 30
1 1th wk. Forum The Conjugal Bed (Embassy), ..130
Guild Ingmor bergman Film Festivol (Janus),
3rd
Little Carnegie Naked Autumn (UMPO), 3rd wk. 140
Loew's Cinerama— How the West Wos Won
(MGM-Cinerama), 36th wk. of two-a-day 160
Loew's State Under the Yum Yum Tree (Col),
2nd wk 160
Loew's Tower East Fantosia (BV), reissue, 4th wk. 165
Murray Hill— Lilies of the Field (UA), 9th wk 140
Poramount Twilight of Honor (MGM), 3rd wk. 125
Pons- Soldier in the Rain (AA) 1 75
Plozo—Charlie Chaplin Film Festivol 200
(SR)
Radio City Music Hall The Wheeler Dealers
(MGM), plus stage show, 3rd wk 165
Cleopatra (20th-Fox), 25th wk. of
Rivoli
two-a-day '60
RKO Palace Soldier in the Rain (AA) 185
Sutton-Any Number Can Win (MGM), 7th wk. ..150
34th Street East Lord of the Flies (Cont'l), moveover,
1
5th wk 20 1
Toho Cinemo High and Low (Toho) 165
Trans-Lux East All the Way Home (Para), 5th wk. 125
Trans-Lux 52nd St. Under the Yum Yum Tree
(Col), 2nd wk
1 65
Trans,Liix 85th St.—Take Her, She's Mine (20th-
Fox), 3rd wk 140
Who's Minding the Store? (Para)
Mod,
185
Victoria
Warner Cinerama It's a Mod, Mad, Mad
(UA-Cineroma), 3rd wk. of two-a-day World
. .200
Holiday, New Product Revive
Boxoffices in Baltimore
BALTIMORE—A holiday weekend and
new attractions provided a welcome boost
to first-run boxoffices. Except for Friday,
when torrential rain continued all day and
into the night, moviegoers turned out in
substantial numbers. "Take Her, She's
Mine" is strong; likewise, "Palm Springs
Weekend." Next in line is "Fun in Acapulco."
Charles Gone Are the Days (Hommer), 2nd wk. 100
Five West— Lilies of the Field (UA), 3rd wk 125
Hippodrome Cleopatra (20th-Fox), 23rd wk 130
Little— Irma La Douce (UA), 21st wk 100
Mayfair Take Her, She's Mine (20th-Fox) 140
New Fun in Acapuico (Para) 1 30
Playhouse Lord of the Flies (Cont'l), 115
2nd wk
Senator The Great Escape (UA), 7th wk 90
Stanton The Wheeler Dealers (MGM), 2nd wk 120
Town— Polm Springs Weekend (WB) 140
Creative Motion Picture
Finishes 'Face to Face'
NEW YORK—The Creative Motion Pictm'e
Corp. has completed shooting of "Face
to Face," a feature produced and directed
by Boris P. Berest, which will be released
late in January.
The picture, which stars 'Vera Allik from
Finland and Ray Marunas, Konstantin
Moss and Dan Razin, deals with a young
girl who saves the life of a runaway Russian
sailor. Creative Motion Picture Corp.
was formed in 1962 to produce pictures in
the U.S. and "to stop the drift toward
runaway production."
Alton Cook Is Elected
NY Critics Chairman
NEW YORK—Alton Cook, film critic fo
the New York World Telegram, has bee
elected chairman of the New York Fllr
Critics for 1964. Others elected wer
Eugene Archer, New York Times, vice
chairman, and Leo Mishkin, New Yor
Morning Telegraph, secretary-treasure:
The New York Film Critics will vote De
cember 30 for annual awards, including be;
film, best actor, best actress, best directo
best foreign language production and be;
screen writing, a new categoi-y for award
The awards were bypassed for 1963 becaus
of the newspaper strike, which lasted froi
December 1962 to March 1963.
I
Jesse Levine Joins Para.
Exploitation Department
NEW YORK—Jesse G. Levine, former;
a field representative and campaign cc
ordinator for Columbia Pictures, h£
joined the exploitation department (
Paramount Pictui'es, according to Bei
nard M. Serlin, exploitation manager.
Levine, who also did special assignmen
for 20th Century-Fox, will now handle ai
signments on national campaigns for Pan
mount and will be responsible for promt
tion activities in the Middle Atlant
states, including Philadelphia, Bosto
Cleveland, Cincinnati, New Haven, Pitt
burgh, Washington and surrounding terr
tories.
Tony Richardson Series
To Play 34th St. East
NEW YORK—Four of producer-direct
Tony Richardson's British pictures will
shown in a series at Walter Reade-Ste
ling's 34th Street East Theatre, starti:
with "Saturday Night and Sunday Mor
ing," the Continental release starring /
i
bert Finney, and "Look Back in Ange:
the Warner Bros, release starring Richa
Burton, starting Friday (6).
"A Taste of Honey," starring Rita Tus
ingham, and "The Entertainer," starri:
Sir Lam-ence Olivier, both Continental i
leases, will follow later in December.
Bronston's French Film
For the Little Carnegie
NEW YORK—"The War of the Button
the French film which is being released /
Samuel Bronston Distributions, will opi
at the Little Carnegie Theatre Decern! r
18 as the theatre's Christmas attracti(..
The picture, which is based on the clasc
French novel by Louis Pergaud, was piduced
by Yves Robert and Daniele I,-
lorme with Martin Lartique heading a cJt
of juvenile actors.
(V
Take A Tip From Me
Exploit More In '64'
And Remember To Get Your
SPECIAL
TRAILERS
From Dependable
FILMACK
I
BOXOFFICE December 9, 153

I
MORE
AND
BETTER
the plaudits
keep coming
: jOHNrroN
Century Projector Corporation
729 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
OP America. Uio.
lOOO EvB STMriT. NonTMvrsrr
Wa«himotom a. D.C.
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
KtNNrTH CL>N
Now, with this marvelous new installation, we can show
everything from 16mm. to TOmm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes.
llUs^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
^I^^jk^
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
J. F. Dusman Company
12 East 25th St.
Baltimore 18, Maryland
Joe Hornstein Inc.,
341 West 44th Street
New York 36, N.Y.
Capitol Motion Picture Supply Co.
630 9th Avenue
New York 19, N.Y.
Atlas Theatre Supply Company
402 Mlltenberger Street
Pittsburgh 19, Pa.
Albany Theatre Supply Co.
443 North Pearl St.
Albany 4, New York
Blumberg Bros. Inc
1305-07 Vine Street
Philadelphia 7, Pa.
fJOXOFFICE :: December 9, 1963 E-3

WASHINGTON
pilmrow's consensus reflects the belief
that the personal warmth and attention
our late President brought to the film
industry will be continued by President
Johnson. Along with the notables of the
world. Washington theatremen and women
were bereaved for their martyred President
who knew show business and enjoyed its
entertainment programs. The designation
of the National Cultural Center as a memorial
to Pi-esident Kennedy seems likely.
The Center plans include a motion picture
theatre.
Another branch manager change on the
"Street" has been effected. Fred Krasner,
Paramount Indianapolis exchange manager,
was transferred here to fill the vacancy
caused by Herbert Gillis' new assignment
by Paramount and Samuel Bronston
as international general salesman for
Bronston Pi-oductions. "The Fall of the
Roman Empire" is the first roadshow
which Gillis will help distribute in the
United States, Canada and Latin America.
Gillis, in the company of Jack Fi-uchtman,
president of J-F Theatres, Baltimore, was
among the executives who accepted Bronston's
invitation to go to Madrid for the
initial screening of the film.
Jack Howe was among the Paramount
exchange officials extending invitations to
the premiere of "Seven Days in May" at the
Trans-Lux Playhouse December 2 . . . Independent
Theatres president Harley Davidson
heads the Arlington Forest Methodist
Chm-ch men's class which netted $1,000
at its benefit turkey and ham dinner. According
to Davidson the men themselves
gave the dinner whose proceeds went to
the Methodist Children's Home at Richmond
. . . Exhibitor Ronney Carpenter was
in to see Davidson to discuss bookings for
his L&R Theatres, Radford, 'Va.
Alex Schimel, Universal, spent the long
Thanksgiving weekend with relatives in
Elberon, N.J. Schimel, like the other
branch managers, is focusing interest on
the yet unannounced opening of the area's
newest theatre, the Broumas Capital Plaza
at Cheverly. The busy Sidney Lust Cheverly
is in close to the new film house.
The Town's Don King and manager
Walter Gardiner have brought back as a
double feature, "To Kill a Mockingbird"
and "Little Abner" to run until "Charade"

:
Jecond
:
t
;
tnager
'HOLDS UA AWARD—James Velde,
ice-president of United Artists, holds
le BOXOFFICE Blue Ribbon Award,
resented to United Artists for "Lilies
f the Field," selected as the best picare
for the whole family for October.
2th and MGM Fill Posts
I Japan, Latin America
EW YORK—Hem-y Ronge has been
jjointed Metro-Goldwyn-Mayer manager
IrJapan, succeeding Francisco Rodriguez,
jp) resigned to become Latin America
alervisor for 20th Centui-y-Fox.
'nder the new 20th-Fox foreign distri-
Jfe'ion setup, each foreign territory will be
ninistered by a supervisor in the field,
b,ked by a home office-based specialist
ft the territory. Karl Knust, a veteran of
4n-Fox international organization, has
-iMi appointed to the Latin America desk
-Ir^ew York.
'X)driguez has been in the industry 15
yrs, starting with the Motion Pictui'e
A'n as assistant manager of the Osaka,
J^an, office, later moving to MGM,
-u'mately becoming the Japan manager.
i luinge has held managerial posts in
Sin, Portugal, Puerto Rico, Colombia,
Aentina, Peru and Germany.
W Branch in Peru Wins
howmanship Contest
; 'TEW YORK—United Artists' branch
itPeru, managed by Mike Solomon, was
Mrded first prize in the UA Week Show-
-nnship Contest, according to Eric Plesfc?,
vice-president in charge of foreign
tribution.
prize went to the office in South
lea, headed by Bob Hutchison, while
trd prize was won by Thailand, whose
is Philip Lau. The contest was
f- the best foreign campaigns developed
t UA's overseas offices, during the 14-
c period of the UA drive, June 30-July
1
KO Alden Reopened
' 'JEW YORK—After extensive refurbishes,
the RKO Alden Theatre, Jamaica, reined
Friday evening (6). The borough
d Psident of Queens cut the gold ribbon
81 a 75-piece band performed on stage.
'Renovations consisted of a new marquee,
^lew bronze boxoffice, new display cases,
tsaic tile walls, a terrazzo floor nmning

. . Now
'
jj^
'
j2.(Md(M.
^e^liont
KpLTON RACKMIL, president of Universal
Pictures, arrived in London
on his way to Paris,
aBerlin and other
parts of EXirope before
swinging back to
the U.S. At a meeting
with the tradepress
he talked about
some of the problems
facing the industry,
both here and in the
U.S. With his own
company at the top
of the league in cur-
Milton Rackmil rent boxoffice winners,
Rackmil was
able to note that business appeared to be
good and with 15 pictures available for
release and eight in production Universal
was in the best of all possible shape. He
was less happy about the situation in the
United Kingdom.
Although the company had never been
in a hurry to rush its releases out at the
end of production, Rackmil was a little
suiprised to learn that one of the biggest
potential money-makers from Universal,
"Charade," with Gary Grant and Audrey
Hepburn, which was going into the Radio
City Music Hall this Christmas, would not
be able to get the top west end show house
of the Rank Organization, the Odeon,
Leicester Square, before next Easter. While
he accepted the decision, Rackmil indicated
that he had hoped for better dates when
Universal had something special to offer
the British exhibitors.
Universal's president was also a trifle
sore at the working of the Film Industry
Defense Organization, which was set up to
prevent producers from selling their product
to television. He felt that it was shortsighted
of FIDO to keep the bar on features
made before 1948 as their sale to
television could provide producers and
renters with more finance to invest in new
features. Personally, he was not scared of
the threat of a boycott by exhibitors to
those who sold their old films. Universal
had up to 635 features, which it could unload
on television, and he believed that the
fees he could receive for the deal would be
equal in revenue to the earnings in British
cinemas during an average three-year
period. While he was not prepared to take
action on this matter at the present
moment, he could give no guarantee that
he would not suddenly decide in the future
to sell his pre- 1948 features to British
television.
in the U.S. Universal had just concluded
a deal for a batch of films to be sold to
television from 1948 up to 1956. The company
had been the last to go into this form
of operation. Some of the pictures now on
U.S. television had been made as late as
1961, but Universal did not believe in rushing
ahead in this way. Rackmil also declared
his opposition to any proposal to increase
the British quota from 30 to 50 per
cent and said that he did not feel that this
step would aid the industry or the independent
film producer. He felt sure that
pay TV was coming in Great Britain before
it arrived in the United States as the huge
2-6
By ANTHONY GRUNER
groupings of the population into small
areas made such an operation easier from a
technical point of view.
The Universal president, who is one of
the most assiduous globe-trotters in the
business, now visits the UK about three
times a year, shortly will be planmng his
South American and later his Par East
tour. As one tradepress man commented
to him. "some of us see you more times
during a year than we do certain of the
British managing directors over here."
Nat Cohen, Anglo Amalgamated's joint
managing director, flies to New York next
month for the gala opening of the company's
successful comedy hit of the year,
"Billy Liar," which arrives at New York's
Coronet Theatre on December 16. He will
be joined by Tom Courtenay, star of the
film who will arrive in New York for television
and radio interviews prior to the
opening of the film. Courtenay will be flying
m from the Acapulco Film Festival,
where "Billy Liar" had been the official
British entry. Owing to his commitments
in London, where he is rehearsing for the
opening season of the National Theatre,
Courtenay wUl not be able to stay over for
the opening of "Billy Liar," which is a
Joseph Janni production directed by John
Schlesinger from a screenplay by Keith
Waterhouse and Willis Hall.
More theatres in the west end are being
equipped for the long-playing run via Cinerama
or Todd-AO 70mm, it was reported
here last week. The Plaza for example wOl
be converted to 70mm to show Paramount's
big Brit'sh picture, "Becket," starring
Rxhard Burton and Peter O'Toole, produced
by Hal Wallis and directed by Peter
Glenville. The Carlton, Haymarket, too is
being readied for the same system by Fox
in view of its six forthcoming roadshow
plctm-es headed by "The Sound of Music."
And at the Warners it is expected that
there will be a further conversion into
70mm for the premiere next year of "My
Fair Lady." Meanwhile, Cinerama is going
strong with its three cinemas in London's
west end: The London Casino, now playing
"How the West Was Won"; the Coliseum,
which last week started a gala imn of Stanley
Kramer's "It's a Mad, Mad, Mad, Mad
World," and the Royalty, which has also
been taken by Cinerama and is doing excellent
business with "The Wonderful
World of the Brothers Grimm." Cinerama's
takeover of the Royalty is an interesting
example of how the system fits in
with a smaller theatre (the Royalty has
only 800 seats) and although handicapped
by considerations of height of proscenium,
the Cinerama technicians have engineered
an excellent installation with the projection
booth at the back of the stalls and
screen that is only four feet less in height
than the original London Casion presentation.
News in brief: "Dr. Strangelove," the
Stanley Kubrick picture which was to have
had its world premiere at the Columbia
Theatre, Shaftesbui^ Avenue, has been
postponed owing to the tragic death
President Kennedy. Both the producer
the distributors felt it would be inapprop
ate to release a political comedy at
present time . . . David Jones, controUei
advertising and publicity for Associi
British Picture Corp., has been else
chief barker of the British Variety Tent
in succession to Rex North . . . Saman
Eggar. one of Britain's new young actres
has been selected to star opposite Terre
Stamp in William Wyler's production
"ihe Collector," it was announced by W
Frankovich, vice-president of Coluir
Pictures, in London last week
Davis, chairman of the Rank Organizat:
wi.l be the chairman of the tribute din
to Mike Frankovich, which is being
ganized by the Film Publicity Guild at
Savoy Hotel on December 19. Earl Moti
batten of Burma also will be among
guests on this occasion . in its si
week at Shepperton Studios, Chi
Schneer's production of the H. G.
pit
novel, "First Men in the Moon," will
more than a year to complete through
special processes of Dynamation created
associate producer Ray Harryhausen
picture stars Martha Hyer, Lionel Jeff jif
and Edward Judd . . . Sir Winston Chui
ill has approved the title of the two-h
documentary feature in color, which J
Le Vien is producing over here based on|
memoirs of the great EngUsh statesm
it is called "The Finest Hours"
Guest's feature for Rank entitled "36
36," starring Janette Scott, Ian Hendry
Edward Purdom, has been changed to "
Beauty Jungle." As the title sugests
deals with the trials and tribulations
entrants for a major beauty contest
George Catt and Jack King have
appointed to the board of MGM Brii
Studios. Catt has been studio man!
for some time and King is the compa
financial controller . . . Maurice Poi
formerly head of MGM Boreham 'W
Studios, has joined Cubby Broccoli's
Harry Saltzman's Eon Productions
Eon's latest picture, "From Russia %
Love," is expected to earn more than 2
lion dollars in England alone, so fanti
is its boxoffice success in this countr
British Film Institute
Holds Stevens Festival
LONDON — The British Film Instil*
will hold a "George Stevens Retrospec
Festival," starting December 10 and
tinuing through January 18, which will Man
elude two pictures for which the prodii^''''
director received Academy Awards, "Gil
and "A Place in the Sun."
|
ilSn
Also to be shown during the Festival
be "Shane," "The More the Merrier",
"The Diary of Anne Frank," for Wj
Stevens was nominated for an Acad
Award. The Festival will open with "A
Oakley," made for RKO in 1935, foUci
by "Swing Time," "Bachelor Bait," "11
^
member Mama" and "Woman of the Yij *
Also to be shown will be "Vivacious XjSj
"Quality Street," "Alice Adams"
finally, "Talk of the Town."
Stevens is currently editing and cui
his latest, "The Greatest Story Ever T
the film version of the Fulton Oui
novel, which will be released by Urt
^
'
Artists in mid- 1964.
Starring in MGM's "Twilight of HdC
are Claude Rains, Nick Adams, Ji^
Gregory and Joan Blackman.
BOXOFFICE :: December 9J
ii
ilai
teti
I
m
iite
Ud
(fcl
Bai

. . Allied
. . . Fied
. . UA
. . Exactly
—
. .
iSicorles H. Thonsen Dead
PITTSBURGH—Charles H. Thonsen, 62,
eatre sound service engineer here for
ore than a third of a centuiy, died Nomber
26. In business for himself in
cent years, Thonsen had been in ill
alth and more or less out of service for
years but had made a comeback this
St year, specializing in repairing and renditioning
all equipment for the projec-
)n room. He had been a veteran with
tec here. Sui-viving are his wife Virnia.
four daughters, a sister and ten
andchildren.
iORTH JERSEY
tLinley Warner Theatres' annual Newark-
Albany zone's managers Christmas
!ty will be held Tuesday il7i at Mayir
Farms Restaui'ant in West Orange, it
IS announced recently by zone chief
'larles Smakwitz. The gala holiday af-
;i will include cocktails and dinner.
Several area theatres closed for the
lening of November 22, date of the injnous
assassination of Pres. John F.
:»nnedy. Among those closed that night
:e the Garden, Paterson; Majestic, Patron:
Newsreel, Newark: Lyric, and Pix,
.isey City. All are independent houses.
1 Stanley Warner, Fabian, Walter
ade, Skouras, Loew's and several smaller
cuits closed for the afternoon of Novem-
; 25. date of the President's burial. These
;ises reopened at 6 p.m. Many theatres
ik space in the local press to advertise
;ii- closing in tribute to the late Presiuit.
Karl Ledzion, who recently resigned
)m Stanley Warner to take over as man-
,er of the new Moss Linwood Theatre, Ft.
e, has now resigned from that position.
;s future plans were unconfirmed. Linda
Jieger, Linwood assistant, has assumed
i,inager*s duties there until a replacement
] Ledzion is made.
I
irhe Hollywood, East Orange, a Stanley
^rner operation managed by Robert
Jilips, celebrated the completion of its
pdernization and renovation program rently
with a "Hollywood Sneak Prevue"
1 1,,'ht. Tickets were priced at $3 each and
I. proceeds were donated to the Isadore
'(Jinmann Foundation Dental Scholarship
Ind. Included in the "new look" at the
^illywood are a new marquee, new carpets
t.'oughout the theatre and modernistic
^torium seating.
Vlurray Specter, manager of SW's Ori-
^li, Hackensack, was recently named
!5t-prize winner in a promotion-diive concted
for "A Girl Named Tamiko." Run-
!'-up in the contest was George Birkner,
ad man at the first-run Fabian, Pater-
'1 ... Ed Sworden, assistant at War-
I's Branford Theatre, Newark, for the
i;t two years, has resigned to join the
armed forces. No replacement has
-
J3.
^;n named as yet. Retuining to the as-
'tant's post at the Fabian, Paterson,
owing a short absence, was Bob Han-
;iiane Gordon, who earlier had been re-
"ted as having resigned as manager of
touras' Fox, Hackensack, has now been
^ippointed to that post according to
iJuras officials. No apparent explana-
•jti was available for the recent moves.
PITTSBURGH
Jack Hanlon, the Theatre Candy Co. employe,
became engaged on Thanksgiving
Day to Miss Cassy Zysk. No date was
set for the wedding. He attends night
classes at the University of Pittsburgh on
accounting and marketing ... A number of
area theatre owners will stage canned
goods matinees as the result of an appeal
by Steve Rodnok jr., president of Allied
MPTO of Western Pennsylvania. The
owner-manager of the Oaks Theatre,
Oakmont, has featured canned goods shows
at the Christmas season for many years.
All foods taken at the theatre as admission
are turned over to community needy families.
A requiem mass for Raymond J. Spiegel,
62, a former manager of the Columbia
Theatre in Erie for six years and for many
years head makeup man for the Erie
Times-News display advertising department,
was celebrated December 5 in St.
Mary's Chmxh. He had returned recently
from a trip to Europe. Spiegel handled Erie
area theatre advertisements for many
years.
UA tradescreened "The Ceremony" December
6, and WB will tradeshow "The
Man From Galveston" December 10 at 2
p.m. in the 20th-Pox building
Rubin's Nixon is out of stage
. . .
shows
Gabe
and
so-called roadshow pictures, so is opening
a grind policy December 29, initial feature
"
being MGM's "The Prize Piper
exploiting free Christmas shows December
is
23, morning and afternoon, at his Gem
Theatre, Derry, in tieins with Derry merchants
. . . Joe Mulone of the Cheswick
Theatre has a handsome new Ford 100
custom cab truck.
SW Ritz Theatre, Clarksburg, W. Va.,
offered the initial production of the Clarksburg
Opera Guild on a recent Saturday
evening, the attraction being Flotow's
"Martha," with maestro Henry Aaron, director
of the Wheeling Symphony Orchestra,
conducting, and with New York
soloists, a professional orchestra and the
Clarksburg Opera Co. chorus.
George W. Eby, accountant many years
with the Harris Amusements and a veteran
in 'Variety activities who is a former chief
barker of the 'Variety Clubs, is the new
president of "Ice Capades" which John H.
Harris sold six months ago to Metromedia
for $5 '2 million. Eby had been the ice
show controller for many years. The new
producer for the show succeeding Harris
is Sid Smith, who was very successful in
the television field.
Roy Fiedler jr., who closed his Parkway
Theatre last Christmas season for extensive
repairs and remodeling, again will
darken this house from December 15 to
Christmas day for installation of a large
screen, stage drapes, recovering of seats,
w-all drapes, etc. . . . Dean Lutz, 20th-Fox
manager, was in Chicago attending a company
meeting.
The Greensburg city council has earmarked
$5,000 as receipts from its amusement
tax for 1964 . MPTO office
was broken into and an electric typewriter,
adding machine, etc., were stolen . . .
Carl Hanel is the new manager of the
Manos Theatre, Monessen. A projectionist
with the Manos circuit for a number of
years, he was trained in Tarentum under
Bud Pike, a longtime former projectionist
who has managed Tarentum's Manos Theatre
for a number of years. Hanel assumed
his managerial duties November 13, Joe
F. Bugala, general manager, advLses
The former Regent Theatre, New Castle.
. . .
is the new home of GE Appliance Mart
where an antenna complex has been Installed.
The other part of the former theatre
is a temporary quarters for the First
Federal Savings & Loan Ass'n.
Irma Wrigrht, Gateway Theatre cashier,
was robbed by a note-wielding bandit of
over $270 last Sunday evening. He held
one hand in a pocket as she read "This Is
a holdup. Get moving fast. Give me all
your bills." Miss Wright forked over receipts
which she had been preparing for a
bank deposit. Paul Simendinger manages
the Gateway and the nearby Fulton for
Associated Theatres . . . Anna Guehl, mother
of Loretta, 20th-Pox secretary, died
December 2. Surviving are her husband
John and three children formerly employed
for many years on Filmrow—son
Francis, who was Universal branch manager;
daughters Mary Margaret and Cecelia
Guehl; also Mrs. RoseUa Lattabe.
Mrs. Dorothy Spreng, and Dr. John of the
St. Francis staff. Francis has been actively
engaged in the undertaking business
since leaving his post with Universal Pictures
. salesman Hymie Wheeler's
company car, a Chevy Bel Air. was stolen
from near his home and was returned by
police after six days with $193 damage by
vandalism.
Steve Rodnok jr., local Allied head,
presented a special benefit Friday matinee
for the Women's Club of Oakmont at his
Oaks Theatre there, including a magician
and other acts on the stage . . . Wheeling
city council is awarding a contract for
demolition of the Market Auditorium . . .
WB screened "4 for Texas
"
the evening of
December 4 at the 20th-Fox screening
room . 50 years ago Pete Antonoplos
was exhibiting a special six-reel feature
at his Olympic Theatre on downtown
Fifth Avenue. It was Helen Gardner in
"Cleopatra." The admission was 5 cents.
Ohio Valley Chorale joined with the
Wheeling Symphony Orchestra to present
a special concert Thursday evening
151 at the Capitol Theatre, Wheeling . . .
Both Butler, Pa., theatres were open free
to kiddies following arrival of Santa in a
helicopter in a merchants promotion . . .
Burglars hit the jackpot at the DA'V Auditorium
in McKeesport. ripping open the
safe and making a getaway with more than
$3,000. The bingo operation is in the former
Weiss family's Capitol Theatre .
The First National Bank in Indiana, Pa.,
sponsored a free kiddy matinee November
29 at the Manos Theatre there.
.
DRIVE-IN SCREEN SURFACING
Twict tkc Briihtnco—Skirpv
ON BETTER DRIVE-INS EVERYWHERE
THE GEORGE ENGLISH CORP. Bmvtr, to.
Nitlonxldc Strrlet . uteniurt . . TcL NIicvi 4-438S
JXOFFICE :: December 9, 1963 E-7

Guard your family!
Fight cancer with a
checkup and a check
/
I
Send your contribution to "Cancer," in care of your local post office
B O X O F F I C
E
CANCERni
societyL"
E.8 BOXOFTICE : : December 196-

'
HOLLYWOOD—The
'
HOLLYWOOD
;
HOLLYWOOD—Mitchell
t EWS AND VIEWS THE PRODUCTION CENTER
(Hollywood Office—Suite 320 at 6362 Hollijiroori Btvd.i
Film Directors to Put
Up Sunset Skyscraper
Directors GuUd of
America's new 18-story building, to be conitructed
across from the present DGA
juilding on Sunset boulevard, will cost an
;stimated $12,000,000. The national board
)f the guild has okayed expenditui'es for
areliminary architectural sketches of the
jiew sti"uctui-e, which will include a theatre,
jSeveral projection rooms, cutting rooms and
rther filmmaking facilities.
President George Sidney reported mem-
,)ers ai-e voting on a proposed merger of
DGA with assistant directors and unit
'Jie
nanager members of LA.TSE Local 161 in
lew York, following unanimous recomnendation
of such a union by the DGA
ward in Washington. No opposition to the
igreement whereby 190 eastern assistant
iirectors join DGA is expected. Last Oc-
'ober 31, terms of the proposed merger
vere mailed guild membership and no op-
)osition was expressed.
Borgnine Sues Agency
And Norma on Contract
— Ernest Borgnine has
I'iled suit against Norma Productions and
>Iusic Corp. of America, charging that a
contract with Norma, made in 1957, to buy
:us way out of a then existing agreement
. Vas obtained by fraud. Borgnine contends
\ ie signed the contract, after Music Corp.,
Vhich represented him at the time, had
approved it as "fair and equitable." It calls
m him to pay Norma 25 per cent of his
Jarnings until he has paid $500,000, which
|3orgnlne claims has placed him "in a con-
;lition of sei-vitude" far beyond the seven-
'•ear limitation placed by California law on
ontracts for personal services.
Borgnine also is asking recovery of $30,-
,100 which he says he already has paid
lUider the contract.
Distributor Is Sought
:or Bilingual 'Willy'
J. Hamllburg,
|ippointed sales representative for ABA's bilingual
"Willy," made on location in Ham-
'lurg, Germany, planed to New York to coner
with major distributors on release
lleals. Allan J. Buckhantz produced and
l^ected the film, a story of thousands of
•hildren bom out of wedlock in Germany to
i1
,3
Jerman mothers. National General Corp.
jias booked the film for a one-week Decem-
'^ I ler first-run engagement here to qualify it
!or
the Academy awards competition.
Ten Deb Stars for 1964
Picked at Makeup Ball
HOLLYWOOD—Makeup Artists & Hair
Stylists Guild's 1964 Deb Star .sweepstakes
were announced at the Uth annual ball,
with ten winners. They are:
Shelley Ames, 21, sponsored by Criterion
Films,
Brenda Benet, sponsored by the Mirisch
Co.,
Anna Capri, 19, sponsored by Warner
Bros.,
Amedee Chabot. 18, Pour Crown Productions,
Katherine Crawford, 19, Revue studio,
Linda Evans, 20, MGM,
Meredith MacRae, 19, Don Fedderson
Productions,
Claudia Martin, 19, Sinatra Enterprises,
Chris Noel, 22, Allied Artists.
Susan Seaforth, 20, Pilmaster.
Nellie Manley, supervising hair stylist
for Paramount and one of the founders of
the Hollywood Deb Star Ball, was coordinator.
Gordon Bau, director of makeup for
Warners, was chairman.
Bachmann Back in London
For More MGM Productions
LONDON—Lawrence P. Bachman of
MGM's British Studios, got back November
28 following conferences with MGM executives
in New York and London. While in
the U. S., Bachmann closed a deal with
Zero Mostel, star of "A Funny Thing Happened
on the Way to the Forum," for his
appearance in the star role of Hercule
Poirot, an Agatha Chi-istie creation, in
"The ABC Murders," which will begin production
in early 1964.
Bachmann's "Murder at the Gallop," the
second Agatha Chi'istie film starring Margaret
Rutherford, is in current release and
a third, "Murder Most Foul," starring Miss
Rutherofrd, is now filming. Early in 1964.
two other British pictures, "Night Must
Fall," starring Albert Finney, and "Children
of the Damned" will be released by
MGM in the U.S. Bachmann also plans to
film Somerset Maugham's "The Circle,"
with Margaret Rutherford and Robert
Morley starred.
John Morrison Promoted
HOLLYWOOD—John Morrison, an assistant
production manager at Universal,
was promoted to unit production manager
on the Ross Hunter feature, "The Richest
Girl in Town," starring Sandra Dee,
Robert Goulet, Andy Williams and Maurice
Chevalier. Wes Thompson was promoted
to succeed Morrison as assistant
production manager.
'Judgment' Location
Is Sliced to 19 Days
HOLLYWOOD — Director
Martin Rltt.
who set an eight-week location schedule
near Tucson for MGM's "Judgment in the
Sun," has cut the filming to 19 days, from
December 9 to 28, on location there. He
claimed a $400,000 saving on the $3,000,000
budget will be achieved by doing more
shooting in Hollywood. The film is being
made for MGM by Ritt, producer Ronald
Lubin and writer Michael Kanin, the latter
also an associate producer. Each has
a percentage, along with Paul Newman,
who stars with Claire Bloom, Laurence
Harvey and Edward G. Robinson.
Standard Capital Back
In Film Financing Field
HOLLYWOOD—standard Capital, Delaware
based investment company with nationwide
holdings in many types of businesses,
is re-entering motion picture financing.
The company backed scores of
features via first, second position or completion
bond financing during the 1940s
and early 1950s. The first new feature to
be backed with Standard Capital financing
is "The Searcher," from a story by Stanley
Z. Cherry. Standard Capital's west coast
headquarters are in the Kirkeby Center
building.
Ask Permission to Bring
Famous Paintings to U. S.
HOLLYWOOD—Gene and Roger Gorman,
producers of "The Dubious Patriots"
for United Artists, have petitioned the
Yugoslav government for permission to
bring priceless art works used in the pictui-e,
to the U.S. for exhibition with the
film.
Works of Titian, Giorgione, Botticelli,
Fragonard and Cellini were borrowed from
Yugoslav museums and monasteries. The
value of the five works is said to be worth
over $1,000,000.
Karyn Kupcinet Choked
To Death in Apartment
HOLLYWOOD — Karyn Kupcinet, 22,
actress daughter of Chicago columnist Irv
Kupcinet, was found dead in her apartment
on Saturday t30i. Homicide detectives
report she had been dead about three
days and that an autopsy disclosed manual
strangulation as the cau.se of death. The
body was found by friends. Services will
be held in Chicago. A mother, brother and
grandmother also survive.
'lOXOFHCE December 9, 1963 W-1

tt
MCA Creative Writing Scholarships 'Act One' Debut on 2611
Extended to Foreign Universities By Dramatists Fund
HOLLYWOOD—Jules C. Stein, chairman
of tlie board of MCA, Inc., parent company
of Universal Pictures, Revue TV Productions
and Decca Records, has announced
tlie completion of arrangements to award
the MCA scholai'ships in creative writing
with six more universities, including one in
Canada and one in Mexico. Tiiis brings the
total of participating universities and colleges
to 21 and makes the program international
in scope.
The new universities are Columbia University,
the University of British Columbia
at Vancouver, the University of California
at Los Angeles, Smith College, the University
of Pennsylvania and the University
of Mexico at Mexico City.
Participating colleges and universities
previously announced are: Stanford University,
Brandeis University, University of
Michigan, New York University, Yale University.
Rutgers University, University of
North Carolina. Carnegie Institute of Techno'.ogj-.
Catholic University of America,
University of Iowa, Northwestern University,
University of Texas, University of Wisconsin,
Cornell University and Sarah Lawrence
College.
Each university selects its recipient,
male or female, graduate student or undergraduate,
on the basis of "exceptional
promise" in the field of creative writing for
the performing arts—the legitimate theatre,
motion pictures or television. The
grants cover tuition and a living allowance
for a full academic year, and provisions
have been made for MCA to appraise
manuscripts of gifted student writers on
request of the universities.
Writers Guild Announces
Student Awards Contest
HOLLYWOOD—Three awards totaling
$2,250 are to be given American university
students by professional screen writers in
Hollywood. A first prize of $1,000, a second
of $750 and a third of $500 will be awarded
graduate students on Oct. 1. 1964, in an unprecedented
script writing contest. Submissions
close on Aug. 1, 1964.
In a joint statement from Writers Guild
HERE'S YOUR CHANCE
to get in the
BIG MONEY
As a screen game,
HOLLYWOOD fakes top
honors. As a box-office attraction,
it is without equal. It has
seen a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. .,
3750 Ookton St. • Skokie, Illinois
of America national chairman James R.
Webb and WGA West screen branch president
Allen Rivkin, the announcement said:
"With fewer and more expensive pictures
being made, it has become increasingly
difficult for a young writer to break
in. These awards are designed to aid him
in making that all-important step. Though
the awards are substantial enough to be of
help financially, an even greater benefit is
expected to result from bringing the winners'
talent to the attention of motion picture
executives who are in a position to
purchase screenplays or to employ writers."
Contestants will be limited to graduate
students regularly enrolled in courses in
dramatic arts as a major subject, as well
as to graduate students in other fields who
are presently studying, or who have as undergraduates
studied dramatic writing. No
contestant with professional experience as
a dramatic writer in either motion pictures,
television, or the theatre will be considered,
the Webb-Rivkin statement continued.
Pertinent questions will be welcome and
should be addressed to Chairman, Student
Awards Committee, Writers Guild of
America, West, Inc., 8955 Beverly Blvd.,
Los Angeles 48, Calif. The manuscript submissions
should be similarly addressed, the
announcement concluded.
The students Awards Committee was
chaired by Webb and consisted of screen
writers Herbert Baker, Isobel Lennart,
John Lee Mahin and Daniel Taradash. In
addition to these, who also will be finals
judges, are: Eric Ambler, Michael Blankfort,
Ernest Lehman, Harold Medford,
Robert Presnell jr., Melville Shavelson and
Allen Rivkin.
20th-Fox Western Sales
Meeting in Los Angeles
HOLLYWOOD—Seymour Poe, executive
vice-president of 20th-Fox, and Joseph M.
Sugar presided at a western division sales
session in Los Angeles Wednesday (4).
Branch managers from 13 western states,
including Hawaii and Alaska, attended.
On the agenda were discussions of "Move
Over, Darling," Doris Day-James Garner-
Polly Bergen starrer; "The Longest Day"
and "Cleopatra" for which many new
openings are planned. The meet is one of
a series being conducted by Poe and Sugar
for all divisions.
Attend Acapulco Festival
HOLLYWOOD — Robert Stack,
Robert
Wagner and director George Roy Hill were
among other Hollywood personalities who
joined the guests of honor at the Film Festival
in Acapulco. Stack also made his
Mexican television debut in personal appearances
for the Untouchables, and Wagner
remained to spearhead promotion for
his 20th-Pox film, "Condemned of Altona."
AA Overseas Deal Off
NEW YORK—Negotiations under which
William G. Reich would have become a
special distribution and production representative
in Europe for Allied Artists have
been terminated.
HOLLYWOOD — The Dramatists Guil
^f
Fund will sponsor the world premiere ( tni
Warners' "Act One" at New York's Traw ,
Lux East on December 26. Producer-d
rector Dore Schary is the Dramatists Gui]
Fund president. The late Moss Hart, sul .
ject and author of "Act One," was formi ^jt
president of the Dramatists Guild and tl
Authors League of America. Georj
Hamilton and Jason Robards jr. play Hai
and George S. Kaufman in the film
"Move Over, Darling," 20th-Fox relea
with Doris Day and James Garner, w
have a benefit Hollywood premiere DecenI
ber 23, with proceeds going to the 8-B^
We' fare Foundation of the Greater L Dl
Angeles Press Club.
,_
Morrie Weiner Leaving
Universal After 40 Years
HOLLYWOOD—M. W. "Morrie" Wein«
studio manager at Universal and an ei
ploye at that studio for 40 years, is depai
ing his post in January.
A settlement of his contract has be
agreed upon whereby he will serve on
consultative basis. The agreement on
settlement was reached after the stu(
made a decision that a duplication of wo
involved several posts.
Add to Archerd Dais
HOLLYWOOD — Gregory Peck, Ja
Lemmon and Tony Curtis have been add
to the dais of the Masquers testimonial dl
ner to Army Archerd. The columnist
be presented a gold plaque by Masqu(
president Frank Faylen for his many yei
of distinguished reporting on the Hoi
wood scene and for his notable services
the interests of show business.
Footage of China Seized
LOS ANGELES—U.S.
Customs offici
of .M
have impounded two hours of footi
lensed in Red China by Australian doeBnyWi
mentary producer John Dixon. William
Morling, who heads Morenco Corp., Ai
tralian company which has rights to
13,000 feet, reports it was taken from b,
when he attempted to bring it into
country.
Requests 'Prize' Preview
HOLLYWOOD—The American Sunba
ing Society has asked MGM to arrangi
special preview of "The Prize" at
group's annual convention at a nudist (
ony near San Diego next month. Offici
of the organization, including Stepl
James and Jory Sherman, saw the film
an MGM projection room and immediatj hjfSi
asked producer Pandro Berman if the c:
ony screening would be possible. 'BitaceT
A Wolper Educational Unit
HOLLYWOOD—A new education dl
sion has been formed by Wolper Prodi
tions. which is making available its do*
mentary television shows for programmlj
in the information and instructional f)j|
market. Jack Mulcahy has been named*
David L. Wolper to head the new unit.l
sa
ten
"
Mfon
lAro
•nysE
Brwt
DJlo
VV-2 BOXOFFICE :
: December 9, M ^

j
1 HOLLYWOOD—Constance
mirst Windward Oahu
)rive-In Announced
KAILUA, HAWAn — Consolidated
S
miuement Co. is preparing to construct
indward Oahu's fii-st drive-in motion plcire
theatre about 35 feet above the
;:apaa Quarry road, which will be widened
) provide access to the facility. Bids have
een received for the grading of the
lapaa Quarry road and Pali highway to
lear the route to the drive-in site.
Involved in the job, according to the Pali
ress, is 700,000 cubic yards of earth and
nal cost of the drive-in will be deteiinined
y cost of the grading operation. Another
oad for Kaneohe-bound patrons of the
leatre will be built behind the movie
,;reen and give access to the Pali highway.
ohn Green Appointed
Dscors Music Head
HOLLYWOOD—Selection of John Green
3 music director for the 36th Annual
iscar show of the Academy of Motion Pierre
Arts and Sciences was announced by
,eorge Sidney, producer of the presenta-
|on. Green, himself a four-time Oscar
nner and 11-time Awards nominee, was
lusic director of the Academy Awards
lesentations in the years of 1945, 1948,
951, 1956 and 1961. He also served as genal
director of the Awards Show of 1949
nd producer-director in 1952.
The Oscar show will be carried over the
jmbined radio and television facilities of
le American Broadcasting System from
:e Santa Monica Civic Auditorium on
pril 13.
Iward for Mr. Novak
HOLLYWOOD—E. Jack Neuman, exproducer
of MGM-TV's Mr. Novak
';utive
'iries spoke before the California Ass'n of
|chool Administrators in San Francisco
nd is now scheduled to appear before
16 California Teachers Ass'n State Coun-
1. where he will receive one of the coveted
wett Awards for his Mr. Novak program.
Vriting Pact Expiring
HOLLYWOOD—A meeting was held
'lis week between representatives of the
tes'n of Motion Picture Producers and
le screenwriters branch of the Writers
'uild of America West on a new pact for
ictures. The present three-year contract
xpires December 12.
ilmways Earns $122,408
HOLLYWOOD — Pilmways, duiing the
jscal year which ended August 31, emerged
;"om the red. reported president Lee
Xoselle, and racked up a net of $122,408,
i^ual to 21 cents per share. The improvement
was due to expanded theatrical and
(.•levision-fi'm production and the shifting
jf Filmway's TV operations from New York.
r-onstance Towers to Visit 15 Cities
Towers, star
;f Samuel Fuller's "The Naked Kiss," Aljed
Artists release, has been set for a 15-
|ty national tour on behalf of the new
please.
( Andy Devine plays the befuddled sheriff
Stanley Kramer's "It's a Mad, Mad, Mad,
I'
llad World."
Naify-United Artists Circuit Union
Wins Approval of Baltimore Judge
BALTIMORE— A stock
exchange unifying
United Artists Theatre Circuit, Inc..
and United California Theatres, operated
by the Naify family, was approved by Judge
Reuben Oppenheimer in Baltimore circuit
court. The judge decreed the stock exchange
plan, approved by United Artists
directors in August and attacked by a minority
stockholders group, was fair and
benefxial to United Artists Theatres.
The plan will give the Naify interests
46
' 2 per cent of United Artists, but United
Artists in turn, will take over control of the
Naify west coast chain with a value estimated
up to $22,000,000. George P.
Skouras, president of United Artists, has
sought such a unification for the past
decade and only this year won agreement
of Michael Naify, elderly head of the Naify
clan, according to the court.
A bitter battle involved in the dispute
was for management control of United
Art'sts with Maxwell Cummings, Montreal
investor and dissident director, seeking to
oust Skouras.
In one section of the three-pronged decision,
Cununings won a hollow-victory by
winning the right to demand a special
meeting of United Artists stockholders.
However, Judge Oppenheimer ruled, that
stockholder approval was not necessai-y to
complete the exchange of 740,000 shares of
United Artists Theatres for the Naify's onehalf
interest in United California Theatres.
In his total of 64 pages of printed
opinion and statement of facts. Judge Oppenheimer
stated; "It is obvious that
Skouras preferred to have control of
United Artists pass to the Naifys rather
than to Cummings ... I found the consideration
given the transaction by the directors
comported with their fiduciary duty
to see that the agreement was fair to
United Artists; that there was no improper
haste in approving the agreement after its
presentation for discussion on the day on
v.hich it was formally presented, and that.
BROIDY SIGNS ELVIS—Allied
Artists' president, Steve Broidy, is pictured
here witlj Elvis Presley signing:
a contract under which the young actor
will star in "Isle of Paradise" to be
filmed next year in color. The film
will provide Presley with the same type
of romantic, tropical vehicle that the
higrhly successful "Blue Hawaii" was.
Broidy pointed out that the new project
is in line with .-V.-V's recent announcement
that it will maintain a
continuous flow of top-caliber product.
if the terms of the agreement are fair, the
cirectors were acting within their sound
discretion and with good reason for protection
of the company's Interest."
The judge pointed out that evidence
showed United California to be a very
prosperous concern with large cash flow,
arising from outside realty interests as
well as from operation of many drlve-ln
movies which, in the California area's allyear
comfortable climate, remain highly
profitable on a year-around basis.
United Artists on the other hand. It Is
stated ;n the report, has a heavy debt
structure, although present values of Its
stoclt, sold on the over-the-cojnter market,
has a market value of over $9,500,000.
United Artists, it is further noted, has not
been able to pay dividends while the other
cha n has a good yield.
State Legal Chief Parries
Thrust at Film Censor
From Eastern Edition
BALTIMORE—Removal of a member of
the state censor board has been called for
by a local film distributor on grounds of an
aUeged "conflict of interest." The charge
involves Mrs. Louis Shector. vice-chairman
of the board, whose three-year term expires
in May. Robert Marhenke. the distributor,
and former operator of the Pennington Theatre
here, urged her resignation on grounds
that Mrs. Shector's husband is president of
a realty company owning a building that
houses the Rex Theatre. Marhenke sent a
letter to Gov. J. Millard Tawes. A member
of the governor's staff said a consultation
with assistant attorney general Robert
Sweeney decreed the conflict of interest
did not exist. As a result, the spokesman
s:.id. the matter would probably be dropped.
Five New Members Named
To Code Review Board
From Eastern Edition
NEW YORK—Five new members have
been added to the Production Code Review
Board for the coming year. Ralph Hetzel.
acting head of the Motion Picture Ass'n of
America, announced that the new additions
were Pandro S. Berman and Walter
M. Mirisch. director members of the
MPAA; Laurence A. Tisch. representing exhibition,
and two non-member producers,
George Englund and Joseph L. Mankiewicz.
The Review Board was established In
1957. It consists of ten members of the
MPAA board of directors, six exhibitors
and four independent producers.
Dickerson Named Loew's
Booker for Out-of-Town
From Eostern Edif.on
NEW YORK—Dick Dickerson has been
appointed booker for Loew's out-of-town
theatres by Bernard Myerson, executive
vice-president of the circuit. Dickerson
formerly was associated with the Chakeres
circuit of Springfield. Ohio.
OXOFTICE December 9, 1963 W-3
The new booker will join Loew's on
January 6 and will act as assistant to Ben
Joel, chief film buyer for the Loew's circuit.

—
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—
— —
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'
J
i
i
'How the West Was Won Soars 130
Points to 600 in San Francisco
SAN FRANCISCO—'How the West Was
Won" enjoyed one of the biggest weeks
in its long run at the Cincrama-Orpheiun.
"Palm Springs Weekend" opened with a
strong 175 per cent at the Paramount, with
"Fiui in Acapuico" taking second place
at the St. Francis. Among the holdovers
the Embassy had a strong second week
with "Take Her. She's Mine." The Fox-
Warfield also continued to do a sensational
business with "Under the Yum Yum
xenosol
The revolutionary, proven
Xenon Light System for Quality
Motion Picture Projection.
xenosol features
these advantages:
COLOR FIDELITY — pure
whitecolored
light — equally effective for
black and white or color films.
ECONOMY — far lower current consumption.
Bulb guaranteed 1,500 hours
— bulb averages 2,500 hours.
SI PERIOR QUALITY PROJEC-
TION — permanent adjustment. Even
distrihulion of light over screen. Low
temperature. No buckling of film.
TROUBLE-FREE — uninterrupted
performance — operates without routine
maintenance. No carbons to
change.
CLEAN OPERATION — no residue
from combustion—no waste gases, no
ventilation required, lower cleaning
and maintenance costs.
IMMEDIATE STARTING — no
burning in or heating up time — the
lamps can be turned on just before
changeover.
CINE ELECTRONICS SYSTEMS, INC.
225 East 46th St. New York 17, N. V.
Telephone: PLaza 8-2956
AN AFFILIATE OF PITY INVESTINT, fOMPANT
NOW PLAYING
o c c oooo o aooooo
Tree." The Royal Theatre was closed after
the first week of "McLintock!" by a strike
called by the stagehands local.
(Average Is 100)
Cineramo-Orpheum How the West Wos Won
(Cinerama-MGM), -tlsl wk 600
Embossy—Toke Her, She's Mine (20th-Fox),
2nd wk 120
Fox-Worfield Under the Yum Yum Tree (Col),
4th wk 170
Golden Cote The Incredible Journey (BV),
4th wk 90
Metro—B'A (Embossy), 3rd wk 250
Paramount— Palm Springs Weekend (WB) 175
Presidio Lord ot the Flies (Cont'l), 14th wk 125
Stogc Door—Mondo Cone (Times) 80
Fun in Acapuico (Poro) 150
Froncis
St.
United Artists— Lawrence of Arabia (Col),
45th wk 150
Vogue The Conjugol Bed (Embassy), 6th wk 200
Tun in Acapuico' Scores 130
As Sole LA New Product
LOS ANGELES — Aided by the long
Thanksgiving Day weekend, the general
first -run picture registered well with "Fun
in Acapuico" the single new entry. "Tom
Jones," originally an exclusive at the Beverly,
is now running in two houses. "How
the West Was Won" and "Cleopatra" continued
to garner top gi'osses.
Beverly, Orpheum Tom Jones (UA-Lopert), 6th wk. 250
Chinese— Under the Yum Yum Tree (Col),
6th wk 150
Cinerama It's a Mad, Mod, Mad, Mad World
(UA), 4th wk Not Available
Egyptian— Lilies of the Field (UA), 7th wk 80
Fun in Acopuico
El Rey, Los Angeles
(Para) 130
Fine Arts— Lord of the Flies (Cont'l), 7th wk 160
Four Star A Stranger Knocks (Trans-Lux),
7th wk 65
Hollywood Paramount The V.I.P.s (MGM),
12th wk 65
Loyolo, Hollywood, Wiltern Take Her, She's Mine
(20th-Fox), 2nd wk 125
Music Hall School for Scoundrels (Cont'l);
the Sexes (Cont'l), reissues Bottle of 150
Pontoges Cleopatra (20th-Fox), 24th wk 300
McLintock!
Pix, Hillstreet, Baldwin, Wilshire
(UA), 2nd wk 90
Village Irmo La Douce (UA), 6th wk 120
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Sove Carbon Cost
WAGNER LETTERS
Warner
Beverly
Wuthering Heights (Cont'l),
'A Stranger Knocks' 375 Paces
Denver Thanksgiving Week
DENVER — Exhibitors here enjoye^
some of the finest Thanksgiving business
in years. With only one exception, everSj
program offered en first-run screens drevi
big crowds of vacationers and lofty per-j
centages prevailed. Topping them all was
"A Stranger Knocks," with 375 at the
Vogue, and "How the West Was Won,':
with 300 at the Cooper, even though the'
Cinerama feature was in its 39th week
"Incredible Journey" set out on its move^
over run at the Esquire with a strong 2S(
per cent
Aloddin- -Take Her, She's Mine (20th-Fox),
2 nd Nk
17!
Under th
Centre
Yum Yum Tree (Col),
2nd wk
Cooper How the West Was Won (MGMlil
Cineroma), 39th wk 30
Cleopatra Denham
(20th-Fox), IB-
23rd wk
Denver Fun in Acapuico (Para); Lassie's Great
Adventure (20th-Fox) 13
Esquire The Incredible Journey (BV), moveover
from Denver 25
Orpheum Palm Springs Weekend (WB); Block
Gold (WB) 2nd wk 7
Paramount McLintock! (UA), 3rd wk 19
Towne, several other theatres^"The Wheeler
Deolers (MGM), 2nd wk
Vogue A Stranger Knocks (Trons-Lux)
II
37
"Yum Yum Tree' in Record Run I
"
At Portland Cinema, Sandy Blvd.
PORTLAND—"Under the Yum Yui;
Tree," Columbia's Jack Lemmon comedi
hit the area's funnybone with a two-we
record-breaking boxoffice run at Cinen
21. The comedy also was held over at tl^
Sandy Boulevard Drive-In.
Broadway The Wheeler Dealers (MGM), 2nd wk.
Cinema, Sandy Boulevard Drive-In Under the
Yum Yum Tree (Col), 2nd wk Not Avoilabj
Esquire Mary, Mary (WB); The Thrill of It All
(Univ)
Fox, 82nd Street Take Her, She's Mine
(20th-Fox); Thunder Island (20th-Fox), 2nd wk.
Guild Heavens Above (Janus); School for
Scoundrels (Cont'l), reissue 1|
Hollywood South Seas Adventure (Cinerama),
17th wk
McLintock!
Lourelhurst, 104th Street Drive-In
(UA); The Mouse on the Moon (Lopert), rerun 1|.
Music Box, Amphitheatre, Canyon, Super 99 driveins
Fun in Acapuico (Para)
Orpheum Palm Springs Weekend (WB); When
the Girls Take Over (Parade) II
Poramount Cleopatro (20th-Fox), 22nd wk 1;
Closes Solvang Mission
SOLVANG, CALIF.—An era ended he^
recently when house lights were dimmed f
the final time at the Mission Theatre aft'
36 years of operation. Jack Craig, who wii j
Chuck Huckaby owns the building, sal
closing of the Mission was due to poor s-
tendance. He credited Manager Austil
Hawkins with "doing everything possilij
to make it go."
IN THE WINDIEST WEATHER!
EXCLUSIVE STORM-PROOF LOCKING DEVICE
always available at
B. F. SHEARER COMPANY
Seattle * portland * san francisco * los angeles
And Remember To Gel Your
SPECIAL
TRAILERS
From Dependable
FILMACK
IH-H.*VW!mMJ!l|.|.M.Mli..
BOXOFFICE December 9,
1(

T"
"T.p'i
v^f f ,-n'VTi *m} '
,^ ' ! '
v*wjni"
'VHM.
Motion Picture Association
OP AMtRICA, ImO.
leOO EVB STRCtT, NODTHwnT
Wasmimotoh O. D. C.
BETTER
the plaudits
keep coming
in...
>*v^h,^
^y ^^^s . 1^^^
Century Projector Corporation
729 Seventh Avenue
New York 19, New York
Gentlemen:
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century- equipped
projection booth in our screening room.
KtHNCTH CUhN
Now, with this marvelous new installation, we can show
everything from l6mm. to 70mm. The transistorized sound
system is also perfect,
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
I
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes,
ilu^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound
CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Pembrex Theatre Supply Corp.
1969 South Vermont Ave.
Los Angeles 7, California
Western Service & Supply, Inc
2071 Broadway
Denver 5, Colorado
Walter G. Preddey Co.
187 Golden Gate Ave.
San Francisco 2, California
Western Theatrical Equipment Co.
168 Golden Gate Avenue
Son Francisco 2, California
John P. Filbert Co., Inc
2007 South Vermont Ave.
Los Angeles 7, California
S. F. Bums & Co., Inc
2319 2nd Avenue
Seattle 1, Washington
,i>XOFFICE :: December 9, 1963 W-5

. . Cloe
Seymoui-
. . The
. .
. .
. . Harry
. . Jules
SAN FRANCISCO
T K. Gordon is rapidly completing the remodeling
job at his Uptown Theatre,
Sonora. The updating includes all new
seats and booth equipment. The grand
opening is scheduled for December 25.
Buying and booking are being handled by
Vern Zeesman of Motion Picture Counseling.
William Golding. author of "Lord of the
Flies." spoke at a Sheraton-Palace luncheon
meeting of the National Council of
English Teachers here November 29 .
"My Name Is Ivan," a Russian pictui-e, was
favorably received at a sneak preview Piiday
evening at the Presidio, along with
"Lord of the Plies." now in the 14th week.
High school and college editors held a
press interview with Stefanie Powers as
part of a publicity schedule for "Palm
Springs Weekend." which was cancelled
by the Kennedy tragedy. On the opening
night at the Paramount Theatre, KYA
disc jockeys distributed autographed pictures
of Troy Donahue in the lobby .
Tom Tryon and Carol Lynley were in the
area Monday i2> promoting "The Cardinal,"
w^hich opens at the St. Francis Theatre
December 19.
Arthur Unger left for Chicago November
30 to attend the Parks, Beaches and Pools
Convention and look over the new products
available for every theatre concession.
He then went to Cincinnati for a
factory conference . New Royal
Theatre was closed November 27 by a
strike called by the Stagehands union. The
local contends two men should be employed
in the theatre, which is now a first-run
house . Ghi-omley, California Concessions
secretary, leaves for Tulsa on the
13th for a Chi'istmas holiday with her family
.. . Borde, Jem Film Distributor,
was in over the weekend.
Callan Asks Pact Release
HOLLYWOOD—Michael Callan, for the
last five years under exclusive contract to
Columbia Pictures, has asked for his release,
in order to take advantage of numerous
offers for motion pictures, television,
recordings and nightclub engagements.
Callan starred in Carl Foreman's "The
Victors" and "The NEW Interns."
Stanley Baker, who is his own producer,
cast himself as Lt. Chard, the heroic leader
of the British defenders in the battle oj
Rorke's Drift, in Embassy's "Zulu."
FAST DEPENDABL'E TRAILERS
Motion Picture Service co.
125 HYOE • SAN FRANCISCO 2, CALIF. . GERRY KARSKI, PRtS.
Pasadena Crown Showing
Films During Updating
PASADENA, CALIF. — Regular screen
schedules are being maintained at the
Crown Theatre, 129 North Raymond Ave.,
whi e a remodeling program costing around
$85,000 is in progress. The Crown, a Statewide
Theatres' operation, managed by Karl
Swanstrom, is being revamped inside and
out.
The exterior of the theatre, according to
the Star News, is to have a new color
scheme and a huge new marquee. The lobby
is being redone with a new boxoffice and
display frames. Interior improvements includes
a new color scheme, soft-pile cai-peting,
lighting, terrazzo floor and floor-toceilhig
drapery. Throughout the auditorium,
new seating is being installed and
a new concession counter is being built for
the foyer.
Art Theatre Circuit
To Build in Tucson
TUCSON, ARIZ.—An art film theatre is
to be constructed at 1039 East Sixth St.,
it was announced by William Ramsey, manager
of the Park Theatre for the Art Theatre
Guild. Ramsey said that construction
will begin March 1 and that July 1
is the projected completion date. The new
theatre will have a seating capacity of 300
to 350 patrons. No name has been selected.
The Park Theatre, which was sold to
the University of Arizona recently for use
in the latter's expansion program, will
cease operation June 1.
Los Angeles Dr Pepper Is
Again National Runner-Up
LOS ANGELES—The Dr Pepper Bottling
Co. of Los Angeles, runner-up in the September
national Dr Pepper Co. President's
Award competition, repeated as runner-up
for the October award, even though competing
with more than 400 other Dr Pepper
franchises in the U.S. and Canada.
William S. Levitt, president of the Los Angeles
plant, and his staff received a check
for $250 from Wesby Parker, national Dr
Pepper president, for their second place
honor.
Los Angeles was cited for its active campaigns
in making cold Dr Pepper available
throughout the area. This called for opening
84 new service station accounts, 18
industrial accounts, 51 restaurant accounts
and ten industrial catering outlets. The
company's October case sales were 82 per
cent ahead of the same month last year,
continuing its rapid pace in the introduction
of Dietetic Dr Pepper in the new 26-
ounce returnable bottle.
Great Falls Theatreman
Cited as Civic Leader
GREAT FALLS, MONT.—Bob Bothwell,
manager here for Fox Intermountain Theatres
since 1960, was one of four managers
receiving citations from the parent company
for outstanding showmanship, theatre
operation and participation in civic
affairs.
Bothwell is a city councilman, a member
of the Chamber of Commerce and a Downtown
Business councilman. He also is a
partner in the Country Club Motel.
LOS ANGELES fN
rd Grossman, head of the group operat
the Panorama Theatre in Panora
City, broke ground November 29 for a i
art house in La Habra, which will be ca'
the Festival. Dick Grossman and Don To
dor are partners in the project. Additio
art theatres are planned, with the next
to be located in the San Fernando Val
^itJj"
Dan A. Poller, chief film buyer for
tional General Corp., has been promote^^jal
vice-president of National Theatres
Television, a subsidiary, to tighten up
ordination between departments ... 1
Conley, BV district manager, was in
attle and San Francisco . Gerel!
Crown International Pictures district mi
ager, was in Denver to confer with Ji
Star.
Felix of the Denver exchange ... 1
Bronstein and son Bill, recently of the Si
air Drive-In Theatre in Cathedral d
were Filmrow visitors. !,]
Shan Sayles of the Continental Theat
was married to Grace Schilbe Novem
23. They honeymooned at Fui-nace Cr,
Hotel in Death Valley . Rosent
of Encino will build a theatre in Camar
to seat 1,000, with the opening sched'
in August. The theatre will be located
the Las Posas Village Shopping Cente
Booking and buying along the Row M
Ralph Smith, Savoy Theatre, San Die
Harold Martin, Hemet and Perris;
Reagan, Oceanside.
iiif'
Steff
[iitomi
Frank and Eleanor Perry, the produi
director-writer team which did "David i
Lisa," arrived from New York to spearhBteri"
the local promotion for their new Uni
Artists release, "Ladybug, Ladybug," op Pittme:
ing here December 12. Among other act Miitii
ties, they will personally host a series
preworld premiere screenings for press :
and exhibitors.
jetliea'
iljisili
Sottanii
gncil
mlinue
I
wllie
I
•1
jpeF
leiifii
Members of the recording industry
H-proc
guests gathered at the Paramount SuS
studio Wednesday to see architect Will
j^'j|j,
Pereira's concept of the interior of
SIQ!
Hollywood Museum. The recording
dustry has agreed to $250,000 as its
share of the $1,500,000 sought for the
seum development program.
Theatre at Las Vegas
Is Projected by NGC
LOS ANGELES—National General C
ibel
and its subsidiary Pox West Coast T ^.
atres will construct a 900-seat theatre tothf
ityDr,
shopping center at Las Vegas, Nev.
go-ahead signal by Eugene Klein,
president, is awaiting final word from
Department of Justice.
Reopens Wigwam in Ba«
BASIN, WYO.—C. Leslie Mercer and *^
son Allen have closed the Coi-y Drive-Ir. *4
the season. The Mercers at the same f '*"i
reopened the indoor Wigwam Theatre Uii
the winter.
Judy Honorary Chairman
LOS ANGELES — Judy Garlai
honorary chairman of the annual
raising campaign for the Myastl
Gravis Foundation, which began Dece
1. The local goal is $100,000.
llGer
nisi
W-6
BOXOFFICE December 9,

,
^11
'
-
Wyoming Junket by Denver Managers
iiie monthly luncheon for the motion pic-
-: rZ ture industry was held at the Cosmo
-flitan Hotel and Bob Spahn of United
Eterprises won the door prize . . Ed, son
.
: 3 Marie Zorn of the Hippodrome, Julesfg.
quarterbacked his high school footteam
to a state championship Mr.
1 1
ai Mrs. Horvath of Western
. . .
Service &
Jpply were vacationing in Las Vegas . . .
Jamy Stewart was in Denver and then
jirneyed on to Colorado Springs for the
tuning of the beautiful new Cooper There.
The theatre opening was delayed due
the Kennedy tragedy.
t
Recent visitors to the Row were Dr. and
t s. Scott and family, Rio, Meeker; Frank
[ink Piazza, Fox, Walsenburg; Lester
Kson, Star, Fort Lupton, Nora Wright,
;(and Flagler; Frank Piazza, Fox, Walsent."g;
Lester and Margaret Adrian, Peak 8
: eatre, Beckenridge. and R. Stanger, Evans
live-In, Denver.
C;ity attorneys have advised the Denver
.f y council that they have no authority
t institute daylight savings time within
Tom Knight has reopened the
t;
;('m Theatre in Riverton, Wyo., with a
ud show, advanced admission policy and
continue to play regular releases in
. . . ife Acme Theatre Joe Stone, manager
a; ^National Theatre Supply, has returned
34)m California where he viewed the the-
: are color TV demonstration.
, lurope Films of Germcmy
:iet
10 Embassy Pictures
;.lftm Eastern Edition
;:«EW YORK—Joseph E. Levine's Em-
Issy Pictures has concluded negotiations
r distribution of ten of its pictures in
irmany and Austria through Europe
riiluns of Germany, according to Leonard
Uhtstone, executive vice-president.
The ten films include four Levine-Carlo
Inti co-productions, "A Ghost at Noon,"
"•'he Empty Canvas," "Yesterday, Today
-id Tomorrow" and "Casanova," the latter
/ jll to go into production; "The Conjugal
'-'
M," "Long Day's Journey Into Night,"
•'
iiluebeard," "Strangers in the City,"
"Ught Fantastic" and "A Face in the
;.;(!'
jiin."
'iheotre Closed Two Years
.eopens in Carmen, Okla.
Southwest Edition
jCARMEN, OKLA.—The Rialto Theatre,
.; A>sed for the last two years, has been re-
•ened by Dr. Leon Payne of Helena. Payne
,j:rchased the equipment from Floyd
, (rate.
"
The Rialto is being operated on a policy
four nights a week, Friday through
onday. Reopening of the theatre was
(jjaised by the Carmen Headlight as a
|Onvenience for those who have been un-
:; I'le to go elsewhere to see a movie" dur-
'
\g the last two years.
Larry Lahman is in charge of the booth
iUii
the reopened theatre.
ichard Walsh in Hollywood
HOLLYWOOD—Richard F. Walsh, In-
':aK irnational president of lATSE, was in
i''|wn for several days on union business,
-'i jirticularly with respect to the forthcom-
>^*jg negotiations on a new basic agree-
[ent with featiu-e and telefilm producers.
Generates Enthusiasm for Industry
By BRUCE MARSHALL
RIVERTON, WYO.—Once more distributors
and exhibitors of the Denver exchange
area joined hands to promote the motion
picture industi-y in a two-day meeting held
here for Wyoming theatre operators. Denver
distributors traveling in to attend the
meeting were Joe Kaitz of Warner Bros.,
Chick Lloyd of American International Pictures,
Munay Gerson and Oron Summers
of Universal Pictures, Jim Ricketts of
Paramount. Sam Dare and Bi-uce Marshall
of Columbia, George Fisher of MGM, John
Dobson and Ronnie Giseburt of United
Artists and Fred Knill of the Knill Booking
Service.
The group was greeted at the Riverton
airport by city dignitaries and by exhibitor
hosts Tom Knight and Tom Knight jr. The
Knight father and son team operates three
theatres, the Acme, Gem and Knight
Drive-In theatres here. Knight is a veteran
exhibitor, having been associated with the
operation of the theatres here for over 40
years and his son joining him in the operation
of the theatres some ten years ago.
The evening's festivities stai-ted with a
cocktail party which was followed by a banquet
with out-of-town exhibitors attending.
The following morning the entire group
met with members of the press, radio and
television industries at the Acme Theatre
for a screening of product trailers from all
of the major releasing organizations. Views
of the forthcoming releases were enthusiastically
received and it seemed to be
unanimously voiced that "the industry has
never in its history had such an impressive
array of product."
A luncheon with members of the news
media was held in the Ranch Room of the
Teton Hotel. Prior to and during the
luncheon a round robin open forum discussion
was held regarding the motion picture
industry, with questions and answers being
tossed back and forth across the table.
Interviews were held by several radio
stations following the luncheon. Some
idea of the impact of such a meeting in
Riverton could be gathered from the fact
that radio station operators neglected all
commercials to give time to the group
despite the fact that this was the first day
of advertisements following the Kermedy
funeral and a time in which they were
pressed to resume commercials as rapidly
as possible. Sufficient time was granted
each individual branch manager to plug all
of his scheduled releases.
During the afternoon sessions, the distributors
met with members of all of the civic
organizations, members of the clergy, representatives
of the PTA and the student
councils for another open forum dl.scusslon.
Each distributor reviewed his future releases
and then the group answered questions
from the audience. The three-hour
session ended with members of the audience
expressing their thanks for "having received
a better understanding of the mot.on
picture industi-y and their problems
and their hopes for the future."
The group members boarded the plane
for the return trip to Denver confident that
they had given Wyoming exhibitors and
the citizens of Wyoming a "hard sell" on
futm-e releases. Additionally they had
generated enthusiasm and certainly a better
understanding of the industry throughout
the state.
PORTLAND
Ctan Smith, Irvington Theatre manager,
previewed "Tom Jones," Lopert's hit
musical, on ITiursday and followed Friday
with "Move Over, Darling," the new
Doris Day-James Garner comedy. The
current attraction is "Irma La Douce,"
holding in a record run at the suburban
house adjacent to the $30 million Lloyd
Shopping Center here.
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The one major element not shown in this "equation"
of liberty is you. Liberty must be protected, preserved,
and maintained by those who value it the
most. That's why your company's help is needed,
in the form of a Payroll Savings Plan for U.S.
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makes citizens more self-reliant, makes communi-
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The U.S. Go lent does not pay for this odv e Treosury Department thanks, for their patriotism. The Advertising Council and thi;
BOXOFFICE
>V-8 BOXOFFICE December 9,

: f—
: had
f
: Carpets-Door
,:
Angel)
—
a
|Yum Yum' 200 Leads
a Downtown Chicago
CHICAGO—Loop streets were crowded
ith shoppers and cars were almost
unper-to-bumper. But favor went to the
ores insofar as business was concerned.
sspite Christmas shopping, however,
Jnder the Yum Yum Tree" at the United
itists scored 200 per cent in its seventh
;ek. Also doing very well was "Take Her,
,ie's Mine" in the second week at the
cods Theatre. The Surf on the near
irth side opened nicely with the combiition
of "Summerskin" and "Hand in
e Ti-ap." Neighborhood houses reported
cellent business with the first outlying
n of "V.I.P.s and it was held over in
any of the situations.
{Average Is 100)
;rnegie—The Conjugal Bed (Embassy), 2nd wk. 110
iicogo— Polm Springs Weekend (WB) 150
nemo— Lord of the Flies (Confl), 12fh wk. . 125
luire—The Leopard (20th-Fox), 7fh wk 125
jp—The Incredible Journey (BV), 2nd wk. 185
,Vickers It's a Mod, Mad, Mod, Mad World
:UA-Cinerama), 3rd wk 200
enfal— McLintoek! (UA), 3rd wk I"'l65
Ijsevelt—The Wheeler Deolers (MGM), 3rd wk 150
ite Loke—Cleopatra (20th-Fox), 23rd wk 165
Hand in the Trop (Angel); Summerskin
|70
-r— Prelude to Ecstasy (Mason) 130
'eJ Artists— Under the Yum Yum Tree (Col),
" wk 200
=i—Take Her, She's Mine {20th-Fox), 2nd wk. 195
'z Playhouse—The Seducers (Brenner) 150
msas Gty Theatres Filled
3r Thanksgiving Screen Fare
KANSAS CITY—Theatre attendance for
e holiday weekend was marked by unlually
high percentages, both for new
:ms and longtime holdovers. Both "Cleo-
Itra" and "How the West Was Won"
^)und up the week in the 400 bracket,
lile "McLintoek!" "Take Her, She's
:ine, and "Under the Yum Yum Tree"
substantial second weeks. "Palm
.'rings Weekend" led the new product
th 150, closely followed by "The Wheeler
:alers" with 125.
3 Bandida' Big at Chicago
CHICAGO—The Las Americas and Senii
theatres experienced record grosses
ter the weekend with "La Bandida," a
^>ry dealing with the Mexican revolution
,
8d starring Maria Felix and Pedro
1 ^mendariz.
I Proceeds of the gala opening of Columli's
"Lawrence of Arabia" in Manila were
esenefit for Manila's Anti-Tuberculosis
hd.
Mats
Complete Instollation Service— Fr»« Ectimotet
I D. MANN CARPET CO.
24-916 Wyomiott*, VI. 2-1171, Kema* City, M».
517-21 OIKr* St., Gorfleld 1-26J6, St. Uuls. Mo.
Kansas City MPA Showman of Year
Honors Accorded Reube Finkelstein
By JESSE SHLYEN
KANSAS CITY—Reube Finkelstein was
paid a high tribute by many friends at the
annual dinner of the Motion Picture Ass'n
of Greater Kansas City Tuesday i3) at
Hotel Bellerive. Reube was honored as
Showman of the Year for more than a half
century in the theatre business. The attendance
totaled 134, including relatives
and friends outside of the industry.
A scroll with the signatures of friends
was presented to Reube by Arthur Cole,
who acted as master of ceremonies. Also a
money clip was given to him. George Baker
presented Reube with an oversized deck of
gin rummy cards as a memento.
A FUNMAKING OCCASION
All in all. the tribute was in fun. Reube
good naturedly took a lot of joshing and
leg-pulling. The only serious note was the
reading by Martin Stone of Reube's long
background in the industry, which started
in 1912 as owner of the Auditorium in Excelsior
Springs. A letter from Elmer
Rhoden. another industry pioneer, was
read, commending Finkelstein for his cooperation
on many exhibitor problems, including
dealings with the union.
A humorous letter from Goodman Ace of
radio fame was read by M. B. Smith. Ace.
who was closely acquainted with Finkelstein
in the days he was motion picture
editor of the Kansas City Post, recalled
when he was booted out of the theatre for
a bad review.
Russell Borg. Warner Bros, branch manager,
and R. R. Thompson. Buena Vista
branch manager, spoofed about experiences
with Reube in the early days of show business.
Borg. who was a poster clerk with
Pathe when Reube operated the Victory
Theatre, praised Reube for his friendliness
with the backroom employes.
BUSINESS SESSION FOLLOWS
Following the tribute to Finkelstein. Doug
Lightner. president of the MPA, conducted a
business meeting. New directors were
elected as follows: L. W. Morris. Ray Mc-
Kitrick. Roy Hill and Howard Thomas to
serve four years. Richard Conley was
elected to fill the two-year unexpii-ed term
of Jim Lewis. The other board members
are M. B. Smith, Glen Dickinson jr., Harold
Hume. Doug Lightner, Dick Durwood. Bill
Jeffries. Gene Snitz. Jack Winningham.
Kenneth Lingle. Martin Stone, L. J. Kimbriel.
Larry Biechele, Bud Truog and Clyde
Crump.
Ray McKitrick, MPA membership chairman,
reported the present membership as
150, an increase from 135 in 1962. Bill
Jeffries announced that the MPA will
undertake as a charity project at Christmas
time the adoption of a needy family—
widowed mother suffering with leukemia
and responsible for fom- children and a
grandmother. Details will go in the mail
shorty, Jeffries said. Lightner said that
another philanthropic endeavor will be a
crippled children benefit. Announcement
of the details will be made later.
Among those attending the dinner were
Reube's son Myi-on; Martin, Reube's
brother, who formerly w'as city manager
for Fox Midwest; relatives. Saul and Sam
Laner. Kansas City businessmen ; Loo Davis
and Sam Naster, formerly with Fox Midwest,
and Charles James, president of a
bank in Liberty and former vice-president
of the Kansas City Ti-ust Co.
The dinner committee was comprised of
Bud Truog, Martin Stone. Bill Jeffries,
Larry Klein and Don Ireland.
ST.
LOUIS
Qn December 13 the Better Films Council
of Greater St. Louis will hold its annual
Christmas party in the St. Louis
Theatre. 718 North Grand Blvd.. for residents
of the Homes for the Aged in the St.
Louis metropolitan area. "The Music Man"
will be shown at 9 a.m. Mrs. William E.
Moore, president, will welcome the guests
from the following homes: Alverne Home
'Bethesdai. Dilwirth Home. Convent of the
Immaculate Heart. Carrie Elligson Gietner
Home, Home of the Friendless, Jewish Orthodox
Old Folks Home. Lutheran Altenheim
and Lutheran Boarding Home for
the Aged. Masonic Home of Missouri. Memorial
Home. The Old Folks Home,
Frederic Ozanam Home for Men, Mary
Ryder Homes. St. Agnes Home. St. Anne's
Home. St. Louis Chronic Hospital. Father
Timothy Dempsey Home, Robert Koch
Hospital, Good Samaritan Home for the
Aged, Christian Old Peoples Home, St.
Louis Altenheim, O'Sullivan Nursing
Home. Inc. Mrs. Roy Klostermann. chairman,
assisted by Mrs Joseph P. Barzan
will distribute the gratuities.
Mrs. Charles Rederer has charge of
transportation. Motor agencies and cab
companies and private motors will assist.
The following will be hostesses and ushers;
Mrs. Joseph M. Lundergan, chairman; Mrs.
V. Ray Alexander, Mrs. Ralph Anderson.
Mrs. Cornelia Boyd. Mrs. Fred Fabric,
Mrs. James A. Friens, Mrs. John Hogenmiller,
Mrs. Robert E. Hennessy, Mrs. Fred
Keimedy. Mrs. Karl Kurth, Mrs. Leo Lundergan.
Mrs. Albert C. Mogler. Mrs. Richard
F. Moll and Birdie Wendel. Mrs. Leslie
Barco is general chairman.
Joins 'Fix-Up' Campaign
CARPElvrrERSVILLE. ILL.—The Dundee
Theatre has joined the downtown "paintup
fix-up" trend by redecorating the marquee
and the entire front.
looking for tke RIGHT SCREEN
—^L:^ RIGHT PRICE?
SUPEROPTICA
Lentkuiottd pterl uirfocc
THE
WORLDS
FINEST
THEATRES
nar ON
HURLEY
screens/
SUPERGLO
Nonltnlkulaltd pearl uHatt
MATTE WHITE
l:;,,_
iHi L2. SEiV;\'i'ai;r
9«-l7 No/tlm IM C.
^
IXOFTICE :: December 9, 1963
C-1

KANSAS
CITY
T^on Walker, area exploiteer for Warner
Bros., recently was in Weeki Wachee
Springs. Pla.. north of Tampa, to help
arrange preliminary tieups for the world
premiere of "The Incredible Mr. Limpet."
The film will be shown January 17. 18 for
200 members of the international press
who will be seated 18 feet under the surface
of water through arrangement with
Florida State Theatres, subsidiary of AB-
Paramount Theatres. The viewers will remain
bone dry. however, inasmuch as only
the screen will be under water. The guests
will be safely ensconced in the exhibit's
500-seat. water-tight auditorium from
which the underwater "live" show staged
by Miamiams Jack and Marilyn Nagles is
presented regularly. The film projectors
will be in the same water-tight area and
will project through the two-and-one-half
inch plexiglas and 25 feet of water. "Mr.
ENDLESS
m«iW
URNS THE ENTIRE VWRm^H
Savt Carbon Co««
^^ ^^^^|

MORE
AND
BETTER
the plaudits
keep coming
in...
CRIC JOHNITON
Century Projector Corporation
7 29 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
or America. Iko.
iflOO Eyb STItetT. Nokthwwt
WAaHiMOTOH a, D.C.
10 April 1963
Attention; Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
KKNNrTH CL>
Now, with this marvelous new installation, we can show
everything from l6mm. to 70mm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back custonners who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes.
ilu^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Missouri Theatre Supply Co.
115 West 18th St.
Kansas City 8, Mo.
Shreve Theatre Supply Co.
217 West 18th St.
Kansas City 8, Mo.
Abbott Theatre Equipment Co., Inc
1309 South Wabash Avenue
Chicago 5, Illinois
OXOFnCE ;: December 9, 1963 C-3

. . . The
. . . The
. . Carol
. . James
. . Leonard
. . Condolences
. .
. . Roberta,
. . "My
'
CHICAGO
•The Variety Club is concentrating on two
activities this coming year—membership
and charitable activities for children.
George C. Regan, membership committee
chairman, and crewmen Bill Madden. Bene
Stein and Don Mann are pushing all barkers
to suggest at least one new potential
member. Send the names to Harry Balaban.
190 North State St. Last year Tent 26
raised $65,000 for its charity work. Events
planned for 1964 include the annual golf
tournev. King for a Day luncheon. Man of
the Year dinner, theatre collections, etc.
The Evanston Theatre, where Lester
Stepner holds forth, will exhibit paintings
done by Ethel Beadell. On the screen will
be "For Love or Money" . . •
Merlin the
Magician, who assists Santa in getting millions
of gifts to children all over the world
on Christmas in the film "Santa Claus.
will spend a week here in advance of the
^ As o jcreen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
if is without equol. It has
been a favorite wilh theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ookton St. Skokie, Illinois
— Our "20th" Year —
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR NEW —
COMPLETE PRICE
Distributors
For
"
LIST
ORANGE CRUSH and
FULL LINE SYRUPS
POPCORN BUTTER CUPS
We Carry Full Line Hot & Cold Cups
Freight Paid on Orders of $125.00 or More
KAYLINE
CANDY COMPANY INC.
WE—9-4643—
1314 S. Wabash Ave. Chicago 5, 111.
multiple opening in 65 Chicagoland theatres
.
Lynley and Ossie Davis,
who star in "The Cardinal." spent a couple
of days here making the press rounds. The
film will open at the Woods on Christmas
Day.
Emma Undanger of the UA staff had her
.
daughter and son-in-law the Harry Paleys
of New York as guests . . .
of the UA press staff has a
Bill Schaefer
new Corvette
George Regan Film Distributing
Corp. was appointed to handle "The Trap"
and "Summerskin" in this area . . . The
preview of "Tom Jones" at the Michael
Todd Theatre, postponed last week in respect
to the death of President Kennedy,
was held December 4. Mike Todd jr. was
present . Grossman is operating
his Rena Theatre on weekends only
George Klein of Columbia returned to her
desk following a vacation.
Irwin Joseph of Modern Film Distributors
was ill in room 315 at Michael Reese Hospital
. A. Kellock of Atlas Films
has signed Hollywood producer-director
Louis Marloe for a special industrial film
to be shot in this area . to
Sam Levinsohn, president of Chicago
Used Chair Mart, on the death of his brother
Charles, a school teacher in Milwaukee
Guild art house on the north side
is experimenting with "Yiddle With His
Fiddle." starring Molly Picon, and "A Brivele
der Mamen." Both are in Yiddish with
English subtitles.
The Showmen's League of America
kicked off its 51st annual convention in
the Sherman House, with some 500 persons
present . . . During November, the
censor board reviewed 53 pictures (17 foreign),
rejected one, cut one and adulted
The World Playhouse has booked
six . . .
I
Take A Tip From Me
I Exploit More In *64'
And Remember To Gel Your
SPECIAL
TRAILERS
From Depemlable
FILMACK
THEHTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
,
"MacBeth" for early January with Mauric
Evans and Dame Judith Anderson . . . Jen
Kuehnel, booker at Buena Vista, was vara
tioning in New York.
Some 50 managers from 20th-Fox |l ^,
fices throughout the United States ax ^
Canada gathered here for a national SB^^"'"^
conference headed by Seymour Foe, exei
first
tive vice-president, and Joe Sugar, disi
bution chief . daughter of tl
Charles Teitels. was invited to enter tlB**^
Miss Madison contest at the University
Wisconsin . Life to Live" will 1
the Christmas offering at both the Wor
Playhouse and the Town theatres . . . Edd
Jovan, operator of the Monroe Theat]
in the loop, left his brother William, wl "^,'1°
is an attorney, in charge while he spentB"
couple of weeks in Florida.
Stickney, 111., Roxy Is
Reopened by New Owners
STICKNEY, ILL. — New owners Ral]
Tardi and Earl Colvin have reopened t
Roxy Theatre, 3245 Grove, presenting fr
flowers to women patrons and free refres;
ments for all. The policy calls for dout(
features, with two changes each week, tl
theatre opening nightly at 6:30 Monda|
through Fridays, at 2 p.m. on Saturdai
and Sundays.
The Roxy is the first venture in exhil
tion for Ralph Tardi. who owns a chain
"Go'den Curl" beauty salons. Howew
his partner Colvin formerly managed 1
Loew's, Trans-Lux and the H. Schoensta
circuits.
Bennett, Schofield Lease
Theatre in Sesser, 111.
SESSER, ILL.—Renamed the
0,
Schone
the former Page Theatre has been reopeij
by two young men. Michael K. Bennett a
John Schofield, who have a six mond '""I
lease. Bennett is in charge of the booi
""^
while Schofield looks after other operati
'
responsibilities.
"Courage of Black Beauty" was th
opening feature. "The Robe" made a thr«
day appearance and "Giant" also has b^
booked. As an added attraction to t
main feature, the proprietors are display;
works of area artists, some of which'
available for sale.
Karyn Kupcinet Choked
To Death in Apartment
HOLLYWOOD — Karyn Kupcinet,
actress daughter of Chicago columnist
Kupcinet, was found dead in her apal^
ptl
"^ ''^
ment on Saturday (30). Homicide detd
J"'
tives report she had been dead about th *
days and that an autopsy disclosed man) ^^
strangulation as the cause of death
body was found by friends. Rites were
be held in Chicago. A mother, brother i
grandmother also survive.
James Arthur plays an important rol
Paramount Pictures' "The Carpetbagi
is>*
3lBl
talk
luii
imiia
Hie
Jonfiai^
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed
Illinois— Kayline Company, Chicago—Webster 9-4643
Poromel Electronics, Chicago—Avenue 3-4422
Kansas
National Theatre Supply, St. Louis—Jefferson 1-6350
City— Balti-
"^4 BOXOFFICE December 9, 111

'
MEMPHIS—Foui-
—
—
. . . Paul
new movies hit the
igh rungs of the attendance ladder at
he same time there was a big increase
or all first runs. "Under the Yum Yum
ree" did a whopping four times average
usiness for its first week at the State.
The Wheeler Dealers," at the Palace;
Pun in Acapulco" at the Malco, and
Take Her, She's Mine" at the Warner
ach turned in a 250 per cent first week.
(Average Is 100)
-osstown Cleopatro {20th-Fox), 2nd wk 100
jild Lord of the Flies (Cont'l), 2nd wk 110
Fun in Acapulco (Para) 250
aico
;iloce The Wheeler Dealers (MGM) 250
ozo—The Incredible Journey (BV), 3rd wk. .. 110
ate— Under the Yum Yum Tree (Col) 400
rand McLintock! (UA), 2nd wk 210
omer—Take Her, She's Mine (20th-Fox) 250
loliday Week Excellent
It Orleans Theatres
NEW ORLEANS — It was a happy
hanksgiving for most theatres, in-town
nd neighborhood, despite the opening of
w 90-day race meet at the Fairgrounds,
le Shrine circus and a rather gloomy day.
"Fun in Acapulco" was the only new film
t in-town theatres.
Business picked up on Monday before
18 holiday and kept on a high level right
irough the week. Most managers figured
lere were a lot of people who turned to
le theatres to get away from the repetion
of the soiTOwful, and som^e disgusting,
;ents on television and radio beginning
ith the Dallas assassination of the
resident.
There were crowds, quiet ones, at Loew's
tate for "McLintock!" and at the Joy for
lake Her, She's Mine." The Civic prelinted
"The Leopard," four performances
'
day, regular prices.
Sharing in the above-average holiday
usiness were 14 neighborhood theatres
nd drive-ins which had "A Ticklish
ffair."
I.Y. Cinema Lodge Joins
h Miama Beach Fiesta
om Eastern Edition
NEW YORK—New York's Cinema Lodge
if B'nai B'rith has joined with six other
idustrial lodges of the Committee of Inustry
and Professional Lodges of the
.[etropolitan Council in sponsoring the
:'Cond annual Miami Beach Fiesta, which
ill be held at the Hotel Barcelona, Miami,
anuary 11 through January 19.
. Participation is open to all Cinema Lodge
lembers, their guests and friends, accord -•
hg to Leonard Rubin, Cinema Lodge
resident, who said that one of the charter
lanes already had been booked.
(V
j
Take A Tip From Me
I Exploit More In '64'
And Remember To Get Your
SPECIAL
TRAILERS
From Dependable
FILMACK
lhH#1iVnTff«H !ll-fmi!i
Tristates Issues Appeal
For More, Better Prints
MEMPHIS—A protest against what is
termed "a pennywise and pound foolish"
economy practice regarding the number of
film prints supplied to each exchange, and
their inspection has been forwarded to
tradepapers and film distributors by the
Motion Picture Theatre Owners of Arkansas-Tennessee-Mississippi
over the signature
of Bruce Young, retiring president,
following the association's convention held
here recently.
"Exhibitors at the 54th annual convention
of the Tiistate Theatre Owners November
12-13 held at the Chisca Hotel in
Memphis generally agreed that definite
action should be taken in respect to the
indifferent attitude of a number of major
film companies i-egarding the number of
prints supplied the exchanges on feature
pictures. " Young's open letter reads, "and
also regarding the condition of the prints
that are being received by the theatres in
the Tristate area.
"While a few of the companies are still
inspecting their product 100 per cent, the
major portion have curtailed inspection
considerably. This, coupled with the indifference
by National Screen on rendering
service particularly in the smaller situations,
has affected the boxoffice dollar
ATLANTA
Tames L. Townsend, editor of the Atlanta
Magazine, spoke at the monthly dinner
meeting of the Ladies of the Variety
Club, held in Tent 21 clubrooms at the Atlantan
Hotel at which chairman Gladys
Housworth presided. Mrs. Bernard Ochs,
formerly parliamentarian, and Mrs. John
B. McMillan, member of the publicity committee,
have been elected to serve as chairman
and cochairman for 1964. Installation
will take place at the January meeting.
The members of the WOMPI club assembled
at the Variety Club for their monthly
luncheon meeting. Members brought food
items for a Thanksgiving basket which was
given to a needy family. Another inspiring
project taken on by the industrious members
was filling 500 Christmas stockings
for needy children. In the midst of all this
WOMPI still finds time to hunt down old
nylon hose and other scraps of material
for the use of the therapy patients at
Grady Hospital. The club continues to
contribute many hours into service for
others . . . Opal Tate, Wil-Kin employe,
flew to Baltimore to spend the weekend
with her sister Mary McGlnnty.
Word comes from the Wilby-Kincey Service
Corp. office that Norris Haddaway
has returned home from St. Joseph following
an operation and is recovering nicely
Wilson, 20th-Fox manager, returned
home, just in time for the holiday,
to recuperate from a heart attack . . . Hap
Barnes, ABC agency, reported his daughter
Jeri returned from a European tour.
One of the first things she had to tell her
family was that she had enjoyed viewing
considerably.
"Our committee took the print situation
up with Memphis Film Service, which
advised that they are only following the
instructions given them by the distributors
and they have no discretion Increasing or
decreasing the amount of inspection; that
Memphis Film Service is acting as a shipping
room employe of each distributor for
whom they do backroom work, and as such
is compelled to abide by all instructions
issued by the employer-distributors.
"Our committee also reported that there
has been some possibility of a further reduction
in inspection, if this were possible.
"This pennywise and pound foolish
economy is the reason for the Tristate
Theatre Owners action. We certainly cannot
find fault with economy but when it
reaches the stage of forcing theatres to
close due to the lack of print supply, and
causing late dates when the prints are in
such bad condition that they cannot be
run, we feel the film companies should
not economize to the extent of closing our
businesses.
"We humbly seek and openly request
your help in correcting this situation before
it becomes too late."
Columbia's "Under the Yum Yum Tree"
during her transatlantic flight home.
New members of WOMPI are Oris Smith,
MGM, and Mary Jane Keen, Warner Bros.
. . . Virgil Hopkins has resigned at the
Kay exchange to become booker at Allied
Artists . . . Carrol Ogburn, Warner manager,
returned from a vacation in Florida.
He will be transferred to Jacksonville, effective
January 15.
Sympathy to Martha Williams, employe
at United Artists, who was called west by
the death of a brother-in-law, whose body
(Continued on page SE-5)
i a screen game,
HOLLYWOOD fakes fop
honors. As a box-office attraction,
if is without equal. It hat
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSIMINT CO. ^
3750 Ooklon St. • Skokie, llhnoit
'3XOFTICE :: December 9, 1963 SE-1

. . . Leona
. . . Thelma
. . . Edith
. . Dolores
. . . Lonnie
. . . Louis
. . H.
1
—
NEW ORLEANS
^he Algiers Sunshine Club held the first
of two "Grocery Movies" at the Avalon
Theatre on the morning of the last Saturday
in November, with admission by donation
of nonperishable groceries. The second
grocery matinee was held on the 7th.
Members of the fire and police departments,
the Martin Behrman High School
Key Club and Boy Scouts assisted in the
two shows. The groceries will be given to
needy families in Christmas baskets.
Nicoli Savoy of the UA staff winged to
Mexico City and Acapulco for a vacation
Cheek, manager of Umted Theatres'
Tivoli, returned to work after a vacation
spent at home . . . Lillian Sherrick of
Motion Picture Advertising Service has a
new granddaughter named Mary Jane,
third child of Jane and Vincent Perrugia
Reinerth's 23-year-old son was
in Touro Hospital following a coronary but
now is off the critical list . . . Laura Berglund
celebrated her 81st birthday surrounded
by her son Jim; daughter-in-law
Marie, the WOMPI president, relatives and
friends.
There was no renaming of the Gem
Theatre in Dubach as the Gym as previously
reported. Jimmy Johnson is at its
helm and Theatre Owners Service Co. does
the buying and booking . Parker,
Gulf States Theatres home office staffer!
returned to her desk after a two-week
vacation, part of it spent with friends here
Gee, as in the past years, is
closing the Village Theatre in Bonita lor
can learn to examine her
breasts for telltale signs that
^mio•ht mean cancer.
should examine her
breasts once a month... and
see her doctor promptly
at the first suspicious sign.
The easy-to-learn technique
is
taught in our film "Breast
Self-Examination" which is
available free for showing
to groups. To find out
where you can see this
life-saving film, call
the nearest Unit of your
AMERICAN CANCER SOCIETY
ributed by /he publishe.
the winter. She will reopen in the spring
Davis of the Gulf States booking
department returned to work after a
six-week illness which necessitated surgery
Dwyer, Gulf States booker, and
his family spent the Thanksgiving weekend
here with Mrs. Dwyer's mother, Mrs.
Tom Bacon.
Don Lynch, Gulf States radio publicist,
was back at his desk after a couple of weeks
on relief for vacationist Gene DeFallo, supervisor
of drive-in theatres in the Biloxi
area . . . Lillian Bond took a Friday-Saturday
leave from duties at the Gulf States
home office for a weekend excui-sion to the
coast . . . A. R. Carruth of the 51 Drive-In,
Brookhaven, has cut to weekends only for
the winter, except around Christmas when
operation will be in full swing.
.
Exhibitors here before Thanksgiving Day
were Jimmy Tringas, Ti-ingas Theatres,
Fort Walton, Pla.; Ira Olroyd, Teche Theatre,
Franklin; Joseph Barcelona, Regina
at Baton Rouge, and A. L. Royal sr.. Meridian,
Miss. J. Ballam, Hodges Theatre
Supply, subbed for manager Mel
Gadel during the latter's two-week
vacation.
Russell Callen, Kay Enterprises, spent a
week at his fishing camp at the Riggolet,
where he is making a real do-it-himself
showplace . . . George Pabst and Alex
Maillho have booked their Blue Ribbon Pictures
releases into downtown theatres
"Showboat" and "The Great Caruso" was
at Loew's State for a week, followed by
"Common Law Wife"; "Alone Against
Rome," at the Saenger, and "Lila," also at
the Saenger.
Bernard and Lawrence Woolner were
back home for Thanksgiving but returned
to New York to complete designs, etc., for
a full line of advertising-exploitation material
on the Woolner 1964 releases. Lawrence
and his wife Betty plan to fly to
Rome soon to look over films in production
there. After the first of the year Bernard
also will go to Europe . . . Joe Poolych, who
recently joined Kay Enterprises in charge
of advertising-exploitation, is busy on promotion
of "Blood Feast."
Fred Harvey, Kay Salesman, and his
family spent Thanksgiving week with Mrs.
Harvey's family in Bell, Tenn.
Gaston "Kiki" Dureau, a sixth grader
at St. James Major School, was spotlighted
as the NORD Player of the Week recently
on the New Orleans States-Item sports
page. He's the son of Mamie and Milton
Dureau, who own Masterpiece Pictures
here. Young Dureau was the subject of a
two-column cartoon for a tackle he made
in the final seconds of play that saved the
day for the Union Tigers in the city recreation
department league for 10-yearolds.
Kiki also makes the St. James scholastic
honor roll month after month.
For Embassy's "Three Penny Opera," set
designer Hein Heckroth has devised an
imaginary London which gains added symbolism
from the fact that many of the sets
are of a transparent material, allowing
audiences to see not only what goes on in the
foreground, but behind the walls as weU.
New Wineland Marie
Opened in Maryland
From Eastern Edition
WASHINGTON, D.C.—The Marlow 1
atre, newest unit in the Wineland cirt
has been opened, featui'ing 70mm pro
tion, climate control and Futura chairs
The 927-seat theatre has one of the li
est screens in the east—65 feet wide—
is the first new indoor theatre in Pri
George's County in 15 years.
Films Labeled Religious
Are Poorest in Religion
From Mideast Edition
DETROIT—The thorny question
of
ligion in motion pictures was tacklec
the Rev. Malcolm Boyd, Episcopal p]
and former film executive, in a talk toi
Greater Detroit Motion Picture Counci'
"Religious or Irreligious Movies?" B'
chaplain at Wayne State University, isi
picture reviewer for two religious publ
tions, the Episcopalian and United Chi
Herald.
"Hollywood's efforts in religious md
making have been downright tragic, y 'Ml
do not blame Hollywood nearly so mucas
I blame the church for adopting an obvu.'i
double-standard in dealing with the o-
tion picture industry," Boyd said. "Va'
is a religious motion picture? Hollyvod
never decided. Neither did the chiih
However, the church knows what i.s ci
a religious picture but it has continueilo
award ecclesiastical kudos for artistic t
under religious labels."
He went on to describe religious
which have been referred to as si
"These have not been labeled self
sciously by smart press agents as beim
ligious movies. In fact, they have not
explicitly religious. But they have
realistically, probingly, unerringly wit
human condition; they have posed
right, hard questions about the meai
of life and suffering and joy; they
jarred me, made me think, shattered s]
of my self-composure about life,
openeij
life (perhaps another life) and let me
a
deep look."
The priest-reviewer cited a numbe
outstanding films, some "possessing
ligious dimension and first-rate theolof
significance"—Twelve Angry Men,
Strada, 8'/2. Room at the Top, Giant,
on a Hot Tin Roof, On the Waterfi
Lawrence of Arabia, Separate Tables,
To Kill a Mockingbird.
Turning to films explicitly labeled
ligious, Boyd was highly critical of
Ten Commandments and King of K
However, he offered high praise to "X
of the pield" and predicted an Oscar av
for Sidney Poitier. He added that
awaits "with great anticipation" the
lease of George Stevens' "The Grei
Story Ever Told."
RCA and Brenkei
Parts Available Thru Us
THE QUEEN FEATURE SERVICE, INC
1912

L^
.
r^
MORE
AND
BETTER
the plaudits
keep coming
in . .
CNIC JOHNrrON
Century Projector Corporation
729 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
OP America, Imo.
leOO Eve StkCIT. NOMTHWBar
Wa«ninotom e, D. C.
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
KCNNCTH CLARK
Now, with this marvelous new installation, we can show
everything from l6mm. to 70mm. The transistorized sound
system is also perfect,
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes,
/^ Kenneth Clark
.W,;, '"•;"•'«'>>'
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Standard Theatre Supply Co.
215 E. Washington St.
Greensboro, North Carolina
1624 W. Independence Blvd.
Charlotte, North Carolina
Joe Hornstein Inc.,
273 West Flagler St.
Miami, Florida
Hodges Theatre Supply Co. Inc.
2927 Jackson
New Orleans, La.
Wil-Kin Theatre Supply, Inc
301 North Avenue, N.E,
Atlanta 8, Georgia
BitOFTICE December 9, 1963 SE-3

For Quality, Value
Performance & Service
GRIGGS
Sntcrnational

, ine
-
pne
:
ILOS
ANGELES—Ramond Massey, rer
. . . Martha
. . Sympathy
. . Unda
. .
. .
Karyland Age Rein
ilill Is Censor Goal
i.'^Ti Eastern Edition
BALTIMORE—A study committee of
hryland lawmakers has under consideratn
a three-point legislative package to
hhten Maryland's motion picture cenirship
law. The group, headed by state
^tor James A. Pine of Baltimore county,
8:er weeks of hearings tentatively agrees
recommend:
. That certain films be labeled for
Its only, which w^ould prohibt their
libition to persons under 18.
That a majority of the three-member
te board of motion picture censors con-
,,, (r in all cuts and bannings.
5. That the board be given up to seven
^:cys instead of three days to make its
::a(plsion about films submitted for re-
"vw.
Senator Pine said his committee has discrded
an earlier proposal for licensing
c theatre owners. He acknowledged the
(issification of films by age group prob-
.,^£ly would require hiring of more inspec-
..ts, and said: "This is something we will
.jve to look into very closely."
.Serving with Senator Pine on the comittee
are Senator Joseph W. Alton jr.,
Ai-undel County, and delegate W.
I.le Hess, Hartford, house majority leader.
The committee report will be presented
([the legislative council, screening arm of
,-lj; general assembly, dui-ing December
;-^:er further consultation with the atj
Vney general's office.
of the touchy legal questions still
-den is the exact wording of the proposed
tssification statute. During a meeting
;tcouple of weeks ago, J. Cookman Boyd
-.^i attorney for the Motion Picture Ass'n
yJ America, told committeemen that "no
: ^t has ever upheld the constitutionality
1, »a classification statute."
.Despite this. Senator Pine said he helves
restrictions relating to minors could
1| written into the law wath ample legal
^Sfeguards to pass court muster.
yictor Sabadow, Baltimore exhibitor,
.shaking for the Allied Motion Picture
'lieatre Ass'n of Maryland, told legisla-
^^s at the recent meeting that "a classilation
law would be physically impossible
enforce." He argued that a ticket seller
-
>uld have a difficult duty determining
:: le age of patrons as they approached the
siket window.
ATLANTA
'Continued from page SE-1)
was brought back to Atlanta for burial
Chandler, booker at UA, reports
her mother suffered a broken hip .
Anita "Bootsie" Wright went to Maryville,
Tenn., for the weekend and Dottle Southerland
took off Friday for Chattanooga.
Bootsie is an Embassy employe and Dottle
works for UA . Williams is new
in the cashier department at UA .
Sue White. Columbia, was home with the
flu.
.
Leila Hall, retired Columbia employe,
sends word from Florida that she and her
husband are enjoying fixing up their new
home there . to the family
of Willis Davis, of the Wilby circuit, who
died recently. Burial was at Newman, his
old hometown
Linda was
. .
married
Betty Smith's
Thanksgiving
sister
eve in
Lawrenceville. Ga. Betty works at UA.
Exchang^es have been busy the past few
weeks with a surge of visiting exhibitors
in to book features for the holiday season.
Among those seen on the Row: Leon De-
Lozier, Princess at Cookeville; Gene Nash
and Russell Holder, Rockwood Amusement
Co., Nashville: John Moffitt, Moffitt Theatres,
Montgomery: Earl Boiling, Bonnie
Kate, Elizabethton; Jack Jones, Swan
Drive-In, Blue Ridge; Charlie Crute, Lyric
at Huntsville; Ward Bennett, Bennett
at Abbeville: Hewlett Jones, Carroll at
Carrollton; P. J. Herm, Henn, Murphy, and
Dave Hamilton, Hamilton Drive-In, Fort
Payne.
Bill Andrews, Southern Independent
Theatres, has informed the exchange that
Wayne Goza opened his DeKalb Theatre at
Fort Payne, Ala., full time after extensive
remodeling, redecorating, and painting . . .
The first to get into the swing of the holiday
spirit was National Screen Service
staff, who distributed cutouts of Santa to
the exchanges for display of Christmas
greetings.
Martha Pryor went home for the
Thanksgiving holidays, and after her retui-n
to her office Monday (2) at AIP, was
told that she was to leave Wednesday (4)
for Jacksonville to prepare for a screening
and cocktail party on "Comedy of Terrors."
She departed from Jacksonville Friday for
Miami where she was Joined by V. J. Bello,
from the Atlanta office, and Leon Blender,
from the home office in Hollywood. On
Monday i9i AIP was to screen "Comedy of
Terrors" and host a cocktail party at the
Everglades in Miami. The next day the
screening and party will be repeated in
Jacksonville, with the party being held at
the Roosevelt. On the 11th the group will
be here for the screening and cocktail party
at the Variety clubroom.
Jimmy Bello and his wife Doris are still
talking about their recent trip to Los Angeles
where they were the guests of AIP.
One of the highlights of the visit was a
trip through the Disney studios . . . Bryant
Scruggs is the new AIP salesman. Billle
Hester, who works in the booking department
of the same office was shook up in
an automobile accident recently. Rose Lee
Peck, employe in the cashier department,
reports the condition of her husband, who
has been ill for some time, is improved.
"Ladybug, Ladybug," a UA release, was
produced and directed by Prank Perry from
a script by his wife Eleanor.
y BALLANTYNE INCAR SPEAKERS i
CONCESSION ^
EQUIPMENT & SUPPLIES 1
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DIXIE THEATRE SERVICE & SUPPLY CO.
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Raymond Massey Cited
!/ Los Angeles Board
(•n Western Edition
iwned for his stage and screen portrayals
i Abraham Lincoln, was saluted by the
^ ^s Angeles County board of supervisors on
'e 100th anniversary of Lincoln's Gettysirg
address. The official citation was prej.ited
by Warren M. Dorn, member of the
lard.
sei^ine
D 2 yean for $5 D 1 reof 'or $3 3 years for $7
G Remittance Enclosed G Send Invoice
THEATRE
STREET ADDRESS..
:booking service:
221 S. Church St., CharioHe, N. C.
FRANK LOWRY . . . TOMMY WHITl
PHONE FR. S-7787
TOWN ZONE STATE..
NAME
POSITION
^^^^THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
>XOFTICE December 9, 1963 SE-5

. . Following
. . Walt
. . Roy
. . Doyle
. . After
.'
1^
.\liaii
JACKSONVILLE
T^avid E. "Dave" Roper, energetic owner
of the Enterprise Booking Service, reported
that his firm acquired a new staff
member November 22 when David E. Roper
Jr. was born to him and Mrs. Roper.
Dave received innumerable congratulations
along Filmrow over the birth of their
first child.
United Artists staff members broke the
tape with the first announcement of a
coming Christmas part.v. It Will be held
the evening of December 20 in the Gatepost
Restaurant's part.v room for UA staffers
and their families . the
great success of their first annual Christmas
part.v for handicapped children of
the cit.v last year. WOMPI members are
planning their 1963 party for the kids in
the Studio Theatre on the seventh floor
of the Florida Theatre Building. The party
committee, headed by Vivian Ganas, will
have a full line of refreshments, a Santa
Claus and a Christmas tree, presents for
all and a selected screen program of holiday
entertairunent.
Leroy Griffith, who operates the Paris
Follies Theatre in Miami Beach and the
Hot
Chocolate
Dispensers
ROY SMITH CO
365 PARK ST. JACKSONVILLE
Casino Follies Theatre in Tampa, has acquired
the local suburban Roxy Theatre
on Beaver street formerly operated by Cecil
Cohen. Closed for the past several
mon'hs. the Roxy has been renamed the
Roxy Follies and an early opening is
planned by Griffith . Luther has
reopened the Lake Theatre in South Bay,
an Everglades farming community, which
was formerly operated by the late LeRoy
Witherspoon . Bang, who operates
the Star Theatre at Winter Park, and his
son came in to book and buy.
Filmrow offices closed Monday, November
25. the national day of mourning for
the late President Kennedy. He was the
most ardent movie fan ever to occupy the
White House and Florida exhibitors had
arranged many advance screenings of outstanding
motion pictures for him and his
family at his father's home in Palm
Beach.
Alta Morrow, the wife of Dunbar
"Dunny" Morrow, who was stage manager
of the downtown Florida for 36 years before
ill health forced his retirement earlier
this year, has joined Manager Walt Meier's
staff at the Florida. Dunny's place backstage
has been taken over by R. M. Sligh,
a veteran member of the stagehands local
union . held a successful sneak
previewing of "Soldier in the Rain" the
night of November 30 in cooperation with
Bob Bowers, Allied Artists manager.
tional newspaper ads for their early bii
shows on Sunday nights. They ask patroj
to "come to the movies early and ha'
the kids home in bed early for school ti
Kent Theatre
morrow morning" . . .
Blanding and Southside drive-ins wei
into holdover dates with their screenin
of "20,000 Leagues Under the Sea."
Good, steady holdovers on first-r
screens were "Under the Yum Yum Tre
at Sheldon Mandell's Five Points and "Tl
Local drive-in theatre owners have
teamed up for a series of joint institute
Hie
IK tie
. . . C. H. "Dann:
10 pre
BfiCtU
sitt S[
. . . Judge May, Florie
Wheeler Dealers" at FST's Center managi
by Marty Shearn
Deaver went into a second week with "Fi [ilW
in Acapulco" at Meiselman's Town ai si P.*
Country . two weeks with "Mj itieMo
Lintock!" Walt Meier opened an area prj
miere of "Palm Springs Weekend
FST's downtown Florida.
Iva Lowe, manager of FST's San Mad
Art Theatre, lengthened her series
French screen imports with an openiil
J prill
of "Bluebeard"
Times-Union entertainment writer, prt
dieted that "science-fiction fans will ui ^i,^
doubtedly beat a path to the doors of tl ^no
Imperial, come Thursday, where two re gter
dillies will be shown. 'The Crawling HanH^ "
shares the double bill with 'The Sli:
Ernie Pellegrin, Columb
People!'." . . .
office manager, has saved a week of h
vacation time for a Christmas at hoi
with his wife and children.
A. C. Lyles, Hollywood producer on tl ^^^
Paramount lot, left his usher's post at tl i^"^
local Florida Theatre 27 years ago to b
come a messenger boy for Paramount. H
current production of "Stagecoach to Hel to B
has a cast of stars who are the childrj
of old screen favorites to whom A. C. oni
delivered the daily fan mail. Called to 1:
_
production partly for sentimental reaso
([Ilie
and mainly because of their proven taleri
were Rex Bell jr., son of Clara Bow ai
the late cowboy star. Rex Bell; Lon Chan^
son of the late "makeup king" of the sari
name; Keenan Wynn, son of Ed Wynl
'
Jack Jones, son of Allan Jones; Gai
son of Jerry Lewis, and David, son of Ali
Ladd.
H. W. Hyle Takes Ad Post
With Coca-Cola Co.
From Eastern Edition
ATLANTA—Howard W. Hyle has been a
pointed manager of promotional and poin
of-sale advertising for the advertising

,
|;nterprises,
; ;arib,
; enience
;
ind
I Mitchell
1 Mad,
, few
'
benefit
.
VIIAMI
jH Iready word has been received here that
movie and TV star Robert Taylor, a
lative Nebraskan. will be here New Year's
laj- for the famed Orange Bowl football
aine in which Nebraska will play. Taylor
isiil be among the 7,500 Nebraskans in the
-
tands. Another Nebraska VIP who will be
leic for the game is Gov. Prank Morrison
iith an aide or two.
Bob Ungerford, exploitation man for Uni-
;
ersal Pictures out of New York, checked
'nto the Montmartre Hotel, Miami Beach,
m Tuesday for a double tour of duty. He's
lere to promote the Gary Grant-Audi-ey
lepburn "Charade" which opens at the
Miami and Miracle and 163rd Street
heatres Christmas week and to handle the
.orld prem'ere of Rock Hudson's "Man's
'avorite Sport" at the Olympia, Beach,
"Tables and Shores in January.
Buddy Hackett for a personal appearance
if he finishes work on "Millie Goes to
Budapest, etc." in that Hungarian city in
time. Now Harry Botwick and Florida
State Theatres have extended an invitation
to Edie Adams and an acceptance is
being awaited before official announcement
is made. Addie Addison and Leonard
Allen of United Artists have been in and
out of town during the past few weeks
setting plans for the opening. '• .
Because of the interest and financial sui5-
port of the Variety Club of the Miami area,
as well as of nearly all south Florida citizens,
the Variety Children's Hospital, project
of the local Variety club, will have
bigger and better facilities by August. The
$2 million expansion program will provide
a new emergency room, a surgical suite,
hospitalization for emotionally disturbed
children and enlargement of X-ray facilities.
Variety Club members of the area
helped this project through its committee
of 100 donation plan.
Every Week . .
IN
EVERY ISSUE
OF THE
^nowmandlser
SECTION
ALL OF THESE PRACTICAL
SERVICE DEPARTMENTS
Popularity of a public service instituted
months ago by Philbrick Funeral
lomes, serving Greater Miami, is growing.
he funeral home has created, on a 24-
Lour-a-day basis, a "Dial-a-Movie" service
!o give ratings of current movies, according
to the consensus of various national
'ating agencies. The recording tells which
levies are suitable for family viewing,
liich films are suitable for teenagers and
dults and the names of films rated as
uitable for adults only. "Dial-a-Movie" is
rovided as a public service and conto
residents and visitors in the
V
r,
Wolfson, president of Wometco
Mrs. Wolfson and other members
of the family gathered in their sumiier
home in Asheville, N.C., for the
'hanksgiving holiday. The Wolfsons spend
he summers in that famed mountainous
^sort city . . . Hal Kopplin, Wometco of-
iicial who is head of advertising services
the art department at Wometco Enter-
|rises, is recuperating at home after a
'iint in a hospital here.
Two and maybe three of the stars of "It's
Mad, Mad, Mad World" will be in
Iliami for its December 19 opening. The
!omedy opens at the Sheridan Theati'e,
'liami Beach, with the first performance
for the Miami Beach Opti—Mrs.
'niton Berle has already advised that his
^Ife Ruth and the family will be here to
'isit her mother at that time—and that he
oped to be with them. It also has been
inted that a "friendship" deal will bring
Lee ARTOE DELUXE
REPLACEMENT PARTS
'iglneered
to
VSHCRAFT
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Ijper Contact, Port No. AG-3 6.99
'wer Contact, Part No. AG-3B 6.99
bbon Leods, Port No. AG-8 89
;>llet. Port No. AG-8122 7.49
I'sitive Carbon Rotating Head Assembly 25.99
eciol Rcpoir, Port No. CXI 01 -CXI 02 Contacts 19.99
iFLECTOR I61/2" Le« Artoe Deluxe 42.99
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940 BELMONT AVE. CHICAGO 14
Alan Iselin Building
2 Florida Theatres
From Eastern Edition
ALBANY—Alan Iselin, Albany resident
and graduate of Miami University, will
further demonstrate his confidence in the
future of Florida operations by constructing
two 800-seat, $300,000 theatres. One
will be located on U.S. 41, Tamiami Trail,
south of Sarasota; the other, in Gainesville.
Iselin already conducts the Trail
Drive-In, Sarasota; Suburban Drive-In,
Bradenton, and Gainesville Drive-In at
Gainesville.
Estimating cost of the new pair at $300,-
000 each, Iselin said they will be equipped
for every type of projection, including
single-projector Cinerama. Each will feature
all-transistorized stereophonic sound,
with 14 speakers.
Other highlights will be newly designed
seats of distinctive styling, with foam
cushions and backs, installed in a staggered
pattern, improved line of sight, and
acoustical treatment of ceilings and walls.
Additionally, a second-floor enclosed room
for private theatre parties will be built.
Construction is scheduled to start February
1 and the opening date for both hardtops
is set for August 1.
O.K. Bourgeois' Daughter
High in Scholarship Race
From Southwest Edition
DALLAS—Yvette Bourgeois, 17-year-old
daughter of O. K. Bourgeois, a partner in
Astor Pictures here, was one of 11 Highland
Park High School seniors who placed
in the semifinals of the National Merit
Scholarships competition.
Yvette is an All State Youth Orchestra
violist and president of the Latin Club.
She took the merit test last March. She
now competes with some 13,000 high
school seniors through the country for
a fom-year scholarship to the college of her
choice.
Bourgeois, the proud father, started in
the film business in 1911, worked for Herman
Fichentenberg in the Dixie Film Co.
at New Orleans.
One of the highlights of Embassy's "Zulu"
is a ritual wedding dance performed by 100
semi-clad maidens.
ADLINES AND EXPLOITIPS
*
EXfflBITOR HAS HIS SAY
*
FEATURE BOOKING CHART
*
FEATURE REVIEW DIGEST
& ALPHABETICAL INDEX
*
REVIEWS OF FEATURES
•
SHORT SUBJECT CHART
SHOWMANDISING IDEAS
And in the News Section
BOXOFHCE BAROMETER
Service That Serves!
'3X0FFICE December 9, 1963 SE-7

COLLEGE
IS BUSINESS*
BEST
FRIEND
Business employs almost half of
the product of colleges—the college
graduate. Business management is
largely composed of college graduates.
Business concerns benefit extensively
from the research colleges
engage in. Business owes college a
great debt.
Higher education is facing during the
next decade greatly enlarged student
enrollments, the problems of an explosion
of knowledge, and the need
to meet ever growing demands for .
ever better educated men and women.
We believe that, in the light of the present
urgency, now is the time for a broader and
deeper participation by the business community
in the support of higher education.
We therefore call upon our colleagues in
American business and industry to help
spread the base of voluntary support of
higher education as a necessary supplement
to the extensive support which busi-
A STATEMENT OF CONVICTION
ness now provides to education through
taxes.
We urge responsible management to think
through its opportunity and its obligation
to adopt meaningful programs of voluntary
corporate support to those colleges and
universities whose service and quality they
wish to encourage and nurture. We on our
part will do no less.
These problems involve vastly increased
costs which cannot be met
out of present income.
JOSEPH A. GRAZIER,
American Radiator & Standard
Sanitary Corporation
The operating cost of higher education
today is over four and a half
billion dollars a year and will at least
double in this decade.
Business and industry, as major beneficiaries
of American higher education,
must recognize a responsibility
to contribute their fair share.
American business corporations produce
much of the nation's wealth.
They have enormous power for good.
We believe they can exercise it in a
meaningful way — as many do now—
by providing voluntary support for
colleges and universities of their
choice.
These conclusions, and the following
statement of conviction, were
outcomes of a recent conference of
business leaders sponsored in New
York by the Council for Financial
HARMON S. EBERHARD,
Caterpillar Tractor Co.
HAROLD H. HELM,
Chemical Bank New York
Trust Company
F. W. MISCH,
Chrysler Corporation
FRANK O. H. WILLIAMS.
Connecticut General Life
Insurance Company
MARION B. FOLSOM,
Eastman Kodak Company
LEWIS B. CUYLER,
First National City Bank
REINHARD A. HOHAUS,
Metropolitan Life Insurance C
H. GERSHINOWITZ,
Shell Development Company
Shell Oil Company
ALFRED S. GLOSSBRENNER,
Youngslown Sheet & Tube Co.
•JAMES B. BLACK,
Pacific Gas & Electric Co.
•IRVING S. OLDS,
Former Chairman of the Board
U. S. Steel Corp.
•FRANK W. ABRAMS,
Former Chairman of the Board
Standard Oil Co. {N.J.)
•DEVEREUX C. JOSEPHS,
Former Chairman of the Board
New York Life Insurance Co.
Aid to Education, Inc.

I
, He
I
He
]
new
;
Lopert
. . Within
r
fled Leathers Was Active
ja Paducah Civic Life
PADUCAH, TEX.—H. B. "Red" Leathers,
6, city councilman, businessman, farmerstockman
and exhibitor
who died Sunday,
was buried on Monday,
the day of national
mourning for
the late President
Kennedy.
Leathers, owner of
the Palace Theatre,
was president of the
Cottle-King
Riding
Club and a member
of the Paducah
Chamber of Com-
Red Leathers
merce, and Agriculure
Development. He had been a resident
f Cottle County about 30 years. He purhased
an interest in the theatres here in
946 and became sole owner in 1958. He
lad been connected with the theatre busiless
since he was 14 years old and manned
the theatres at Haskell and Munday,
before coming to Paducah.
'ex.,
was a veteran of World War II, enjering
the SeaBees in 1942. He later was
iransferred to the Navy and was disharged
at New Orleans in 1945. Leathers
/as a freshman member of the city counjil,
elected last April. He had served as
'ire commissioner and also as mayor.
was bom Harold B. Leathers in
,)elta County in Texas, Feb. 7, 1910. He
ras married to the former Johnnie Jones
:n Paducah in 1938. In addition to his
/ife, survivors are two daughters, Paula
.f the home and Mrs. John Lynn Johnson
:^odernization Completed
\\ Buffalo. Tex., Rio
BUFFALO, TEX.—To celebrate
if Austin, and one brother and one sister.
; Leathers usually came to Oklahoma
on the first Monday during February,
':ity
>pril, June, August, October and Decem-
,er and stayed overnight, visiting with
arious employes along Filmrow in the
vening and buying and booking the next
Jay. He often attended the sessions of the
llmrow Mixed Bowling League on Mon-
Lay nights.
renovaion
of his Rio Theatre, exhibitor Jim Wiliams
has lined up an outstanding list of
ookings for the remainder of the winter,
loming to Buffalo are "The Thrill of It
ill, "Come Blow Your Horn," "Irma La
:)ouce," "Spencer's Mountain" and many
thers.
Among the new equipment at the Rio, intailed
during the remodeling project, are
four-drink machine, an ice maker
•nd new poster frames. Williams gave the
iheatre front, lobby and snack bar an atractive
paint job.
Pictures, a subsidiary of United
.rtists, is releasing "Tom Jones" in the
ilnited States and Canada.
OKLAHOMA
^he following^ editorial appeared In a local
newspaper on Thanksgiving afternoon,
which we feel is of interest to exhibitors:
TO THEM THE USUAL
Moybe it hoppencd in your homo last weekend,
one of the most disquieting aspects of the days of
violence. Americans everywhere are osking themselves,
"How could this happen in America?"
8ut think bock for a moment to the horror you
felt at seeing in person a killing on the television
screen os Lee Oswald wos struck down by a bullet in
the Dollos city joil. This wos truly called the most
witnessed murder in history.
And yet did you watch your small children viewing
the some scene ond observe their lock of shock and
dismay? Then with on impact you suddenly realized
why: They have seen so much violence on television,
so mony men mowed down by gunmen that this event
so personal and horrifying elders simply did
to their
not foze them.
Oui- reaction to this editorial is that
every manager and official who sets up
TV programs should read this and digest
it thoroughly. When a motion picture comes
to a theatre that is a little off color, the
high and the mighty immediately hop on
the theatre manager but not so with the
managers of television broadcasting stations.
Twentieth-Fox recalled all 350 prints of
"Take Her, She's Mine," due to references
to the late President John F. Kennedy.
The references already had been deleted
in the print which is currently playing
at Oklahoma City's Plaza Theatre,
Farris Shanboui' said. "We received word
from the studio Saturday, the day after
the President was assassinated in Dallas,
and made the necessary cuts at that time.
You cannot tell that the film has been
cut." The film contained a scene in which
a character supposedly speaks to Mrs. Kennedy.
It also contained two scenes in
which an actor speaks resembling the late
President. The picture is doing extraordinary
business.
We recently visited with Thelma Weaver,
whose Osage Theatre in Shidler was destroyed
by fire on the night of August 18.
We secured a paper from the local Shidler
Review, dated August 22, which had the
complete story. We know this is a delayed
news item but we felt that a lot of her
friends would like to know just what happened
so here is the story: "The worst fire
in the history of Shidler late Sunday night
and the early hoiu-s of Monday morning
destroyed the Osage Theatre. The estimated
loss will range close to $75,000 which
includes the living quarters of Mrs. Thelma
Weaver, owner-operator of the theatre.
Besides the building, contents and equipment
of the theatre and the apartment
contents and some $7,500 worth of jewelry,
a valuable coin collection and a doll collection
were lost. According to Thelma, the
final show of the film, (The Birds) ended
at 10:15 p.m. Then, as was her usual routine,
she checked the entire theatre, the
back doors, under the stage, restrooms,
and concession room and all seemed normal,
and went to her apartment upstairs
CITY
over the lobby of the theatre. She was
tired and partially undressed and lay down
on the bed to rest and read. Her extreme
fatigue caused her to drift off to sleep.
She was awakened suddenly with a stinging
In her throat and saw smoke rising
around the refrigerator In the kitchen a
few feat away. She hurriedly ran to the refrigerator
and pulled the plug. Her attention
was drawn to a window, overlooking
the Interior of the theatre and saw
flames. She realized Instantly she must
get down the wooden stairs before harm
could come to her. In her flight from the
apartment she passed within a foot of her
purse, which contained the receipts of the
theatre for the weekend, rents collected
from other properties she owned, other
monies and valuables, but she had to leave
them. Thelma felt the heat coming through
the wall of the stair case as she ran but
did not realize until later that she was
severely bui-ned on the left shoulder and
arm . seconds after Mrs. Weaver
ran from the burning building, a terrific
explosion rent the air, shooting flames
throughout the entire building. The fire
department arrived on the scene within
moments but the entire building was
ablaze. At that time no one knew that
Thelma had escaped from the building
and consternation was high as to the
chances of saving her seemed dim, but
soon it was reported to the firemen that
she had escaped."
'Continued on page SW-4)
your complete
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for SUPPLIES
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DEPARTMENT TO SERVE YOU
OKLAHOMA
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628 W. Grand Oklahoma City
Phone: CE 6-8691
AonftAfM^
BOONTON, N. J.
Large Core
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in Texas—MODERN SALES & SERVICE, INC., 2200 Young St., Dollos
—Riverside 7-3191
TEXAS PROJECTOR CARBON, Dollos— Riverside 1-3807
OXOFnCE December 9, 1963 SW-1

. . . Lorna
. . . Wayland
. . William
. . Buck
. , Sympathy
. . . Bsrti
. . . The
. . Barbara
DALLAS
T A. "Skeet" Noret, in town during the
week, reported he and E. P. Ray have
dissolved their partnership In the El Ray
(former XITi Drive-In at Hale Center.
Noret long has had the Skyvue in Lamesa
and Ray the El Ray in Amherst. Noret
takes over full control of the Hale Center
airer and has renamed it the Bozo and
added a circus flare with a clown painted
by Jess HoUoway of Littlefield on the entrance
stnicture. Hale Center merchants
sponsored a free Thanksgiving Day show
at the Bozo on a deal arranged by Noret.
Showman Noret is developing a big community
Christmas show at his Lamesa
airer. Merchants are distributing special
Christmas cai-ds. which they buy from
Noret at five cents each, to their customers.
Each participating store, gas station
Lee ARTOE DELUXE
REPLACEMENT PARTS
REFLECTORS
.
113/8"
Engineered to
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131/2" BRENKERT $23.50
14" PEERLESS $22.00
16" ASHCRAFT $43.00
I6V2" STRONG $40.00
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ACME PICTURES
GET OUR LIST
FEATURES — SHORTS — EXPLOITATION
1710 JACKSON ST.—Rl 8-3233
DALLAS I, TEXAS
owner, etc., stamps his name on the cards
and gives them out to patrons or mails
them in monthly statements. The big
show will be free. Since the nickel covers
little more than the cost of printing,
Noret is bearing the expense of film rental
and theatre operation as a community
goodwill gesture.
Lou Walters, who has the theatre equipment
sales and service business, suffered a
severe chest congestion which was near
pneumonia. After three days, he was back
on his feet, weak and moving rather slowly
Belle Templeton, who once
worked for M. S. White on Filmrow and
at National Screen, entered St. Paul's for
an operation. She's a sister of Dorothy
Mealer of Paramount . to Joy
Surrat of the AIP staff and Roy Moore of
San Antonio on the deaths of their
mothers-in-law.
The Heywood Simmons Booking Service
moved its office from 202 South Ervay to
the lower floor of the Paramount building
at 401 North Pearl Expressway, occupying
space vacated recently by the Paramount
division manager . Buchanan of
the Paramount staff went to Oklahoma
City to call on officials of Video Independent
and other circuits . . . Paul Rice
was in Oklahoma City over the weekend
visiting his family, who have not yet
moved hei-e since the children are in school
Lillard, Paramount manager
at Memphis, was in town over the weekend
with his wife and family, who likewise have
not yet moved to their new home city.
Sebe Miller of Buena "Vista went to
Medina to join Bill and Emma Rau on
their annual deer hunt on the Rau ranch.
Wayne Chipman of Temple and Jack Webb
of San Antonio also were in the party.
Miller got an eight-point buck . . . Douglas
Desch, BV manager, was vacationing in
Nebraska . . . Bill Shaw, head booker at BV,
won the handicap golf tourney at Riverlake
. C. Gehring, new division
Projection Equipment Repaired
Expert Mechanici—Work Guoranteed
Replacement Parts For—BRENKERT-
SIMPLEX-CENTURY &
MOTIOGRAPH
LOU WALTERS Sales & Service Co.
4207 Lownview Ave., Dollai 27, Texas
Southwestern Tiieatre Equipment Co., inc.
FAST • DEPENDABLE • SERVICE
CAPITOL 2-9461
1702 Rusk Ave. Houston 2, Texas
"We Appreciate Your Buslnees"
Your Complete Equipment and Supply House
manager for 20th-Fox, arrived here fn
New York to set up his headquarters he
He and Bill Williams, local manager,
|i
tended the sales conference in Chicago.
Muggins White, booker at 20th-Fox, v
on a vacation . Ryan, receptic
ist and contract clerk at 20th-Fox,
moving to Port Worth where her husbai
is in school . . . Bob O'Donnell of Gene;
Films spent the Thanksgiving holidays
San Antonio visiting relatives and frien
Mrs. O'Donnell went to St. Joseph, Mo
serve as an attendant at the marriage:
her niece Pat Holland to Ronald Beck
Hansen of the General Pil
staff was back on the job after an illnt
She has been a Filmrow inspector for mi
than 50 years. Her son Walter is
Universal.
Jackie Weisenburg remains in criti'
condition following injuries suffered in
automobile accident. His father Jack (
tends appreciation to all their friends wi
have forwarded their best wishes . . . Jail
Hightower, UA booker, went to Sonora
see Bob Lee, another UA booker who si
fered a serious arm injury near Son(
on a hunting trip. Calls have been ms
to Filmrow friends for blood volunteers'
replace plasma used by Lee from the blc
bank.
HOUSTON
The River Oaks Theatre 25 years
opened to an overflow crowd whl
had come to see Ginger Rogers and Dal
Niven in "Bachelor Mother." Since theif
has been among the most popular
atres in town. Currently, with the
of merchants of the River Oaks Center,
theatre is celebrating its 25th anniversi
by registering its patrons for prizes ana
also distributing silver anniversary ha
price tickets for the current feature, '"]
Leopard," starring Burt Lancaster . . .
Rivoli is staging a new talent search e
Friday night. The Rivoli presents two a^
movies, plus a stage show four times da
Carol Lynley, one of the stars of "T
Cardinal," was here in behalf of the ]|
cember 18 opening . . . "World of PleJ
was premiered at the Paris. An extra fl
ture was Shelley Winters in "The Balcoi|
Windsor Cinerama Theatre
started the sale of tickets for the "^1
World" opening December 19 for the be|
fit of the Men's Club of Temple Beth
rael and the Jewish Chautauqua Sociil
According to Charles Payne, managing f
rector of the Windsor, a Cinerama i|
certificate makes the ideal Christmas
. . . After a run of 23 weeks at the ToJ
Theatre, the closing notice has been po^
for "Cleopatra."
starring in Paramount's "The Ni|
Professor," Jerry Lewis also directed
film.
le
•'1
/ CHECK WITH "MODERN" - for All Your Theatre Needs J
Call RI-7-3191 - 2200 Young St. - Dallas, Texas
MODERN SALES &. SERVICE, Inc.
V-2 BOXOFFICE December 9, ]|

Motion Picture Association
OP AMrniCA. Imo.
lOOO Ev« Stxcit. NoiTTHwmaT
WAaNiRoTOM e, D.C.
: jOHNrroN
10 April 1963
KCNNCTH CU*
Century Projector Corporation
7 29 Seventh Avenue
New York 19, New York
Attention: Frank E. Cahill, Jr.
the plaudits
keep coming
in...
Gentlemen:
It's the talk of the town . . . the Century- equipped
projection booth in our screening room.
Now, with this marvelous new installation, we can show
everything from 16mm. to 70mm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in naany respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too n:iany movies.
We are delighted with it all.
Best wishes.
l(ju^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Hardin Theatre Supply Co.
714 South Hampton Rood
Dallas 11, Texas
Oklahoma Theatre Supply Co.
628 West Grand Ave.
Oklahoma City 2, Oklahoma
Modem Sales & Service, Inc
2200 Young Street
Dallas 1, Texas
^XOFnCE :: December 9, 1963 SW-3

. . Dr.
. . George
. . We
i
1
i
OKLAHOMA C/TY
R. Lewis Barton, the theatre owner, said
business was off Saturday and Monday
after the Dallas assassination of Piesident
Kennedy but many persons attended to get
As a screen game,
HOLLYWOOD takes top
honors. As a box-office aftroctlon,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity,
HOLLYWOOD AMUSEMENT CO. .,
3750 Ookton St. * Skokie, Illinois
locf^ingfortke RIGHT SCREEN
..^ii RIGHT PRICE?
SUPEROPTICA
THE
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REY ON
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HURLEY SCREEN COMPANY, INC.
96-17 NortWn IM. Cwom. NY. II3&8
S
RUGGED
DEPENDABLE
Take A Tip From Me
I
Exploit More In '64'
Anil Remember To Get Your
SPECIAL
TRAILERS
From Dependable
FILMACK
^"Wh
their minds off the sorrowful crime. All
theatres remained closed Monday until
after the President's funeral .
L. L.
Payne, who recently purchased the Royal
in Helena from Robert O'Dell and the Carmen
in Carmen from Floyd Strate, has sold
the latter house, closed many years, to Dr.
J. R. Dickey, a friend who is a newcomer
to exhibition. Payne had reopened the
Carmen on a four-day, two-change schedule.
General Charles Ray, 80, who lived in
Oklahoma City for the last 35 years, died
recently. He was the father of Ed Ray,
booker for Warner Bros. Ed's wife Mable
was visiting in Florida at the time of the
death . . . Friends
min, former film
of G. E. "Bub" Benja-
salesman and for many
years a salesman for National Screen
Service, will be shocked to hear that he
has suffered a heart attack and is confined
to St. Anthony's Hospital here. Letters
and cards can be sent to him in room
345 South at the hospital.
Exhibitors on Filmrow recently: Everett
Mahaney, Corral at Guymon; H. D. Cox,
Caddo at Binger; Bill Slepka, Okemah;
Levi Metcalf, Canadian at Purcell, who
took over operation of the Corral Drivein
at Wynnewood December 1 : John L.
Fagan, Borger, Tex.; E. B. Anderson, Riverside
at Norman; Ray Hughes, Heavener;
C. O. Murphree, Bristow, who reported that
Henry Simpson had closed his Pirate
Drive-In and did not reopen his Princess
Theatre: Mr. and Mrs. Charles Smith,
Wynnewood; Mrs. Bill Petty, Tonkawa;
Volney Hamm, Lawton; Clint Applewhite,
Carnegie; Mrs. Paul McCaskill, Maysville;
REED
Dellis Collier, Weatherford; Lewis W. Long,
Long Theatre, Keyes, who has closed the
54 Drive-In theatre in Guymon and has
reopened his Keyes theatre; O. A. Womble,
Caddo; Wayne Wallace, Marlow, and
Don Abernathy, Kingfisher.
EL PASO
The Shiver contest, an annual goodwill
publicity gimmick sponsored by the El
Paso Herald-Post, in which residents guess
the time when the temperature will drop
to freezing for the first time this year,
scored during the week. Interstate city
manager John Paxton, as usual, awarded
a whole fist full of complimentary passes
to the Plaza. State, Palace and Pershing
theatres. Thousands of coupons have to be
sifted to determine the winner, usually to
the precise second. Many other merchants
also participate in the event.
Gene Autry has established a sales and
SPEAKERS & JUNCTION HEADS
SAVE ON INSTALLATION AND MAINTENANCE
Built with Top Fidelity Sound compotible with outdoor ruggedncss
and dependability. Vented to prevent moisture aceumulotion.
Kwik-on Connectors eliminote soldering.
CONE MECHANISMS AND REPAIR PARTS FOR
ALL STANDARD DRIVE-IN SPEAKERS
Cone mechanisms rebuilt and remagnetized
to original new condition with one year
guarantee or free replacement.
Contact your dealer or write for
Brochure and Universal Parts Catalog.
REED SPEAKER COMPANY • Golden, coio. • ph 279.1205
promotion office in Mexico City for
Gene Autry Hotel chain. Autry said he
discussing with Mexican television and I
tion picture executives the possibility
making a film there and the sale of his
pictures to television outlets. Several yi
ago Autry Enterprises owned and opert
a number of theatres throughout the L
Star State.
Frisco Guiterrez, artist at the de 1
downtown Plaza, has the 2,300-seat sh
place decorated with the joyous colon iiu
Christmas. Plaza manager Bill Chaml (is
started the sale of Christmas gift book
denominations of $2.50, $5, $7.50 and
SAN ANTONI
Dusiness was slow at most theatres i\xi
the four days that followed the assa
nat'on in Dallas of President John P. K
nedy. On Monday, all Interstate thea
and others closed during the afterd
until 5 p.m. .
called on Roy M<
j( litis
jr., operator of the Alamo, Mission T!
South Loop 13 and Rigsby drive-ln '
atres. Gene Robinson has recently tsl '=""
*
over duties as manager at the Rigl ''
Doyle Boykin is manager at the
«'''f Sd
f*'"^
Loop, Bob Woosley is at the Mission I
Bob Thompson is at the Alamo. Moot "
operating on a weekend policy at prei i^^^
but will go to fulltime operation wlthl *"«'
first drive-in theatre booking of "Irms
Douce" at all four drive-ins. He also p ^m
to resume fulltime operation on Decei^ JJJ,
19 through the first of the year. tcXi
;
The Josephine Theatre was host toi iiiNa
orphans Saturday morning for a free i
^[^^
view of "Sinbad the Sailor," a full-le^ kk'nt
animated cartoon feature. The cliil< **!
were from the Baptist Children's Hi
Boysville, and the Protestant ChildiW
Home, according to George A. Kacziai.
manager . Watson, city man;ei'
of the Interstate Theatres, has started!"
annual sale of Interstate gift books of
atre tickets. The admission
|
coupons!
good at any of the more than 80 Intera
Theatres throughout the state at any ti
The gift books come in four denominaf
with each book containing "bOjl
admissions.
As a special Christmas gift to its pati
the Alameda has booked a musical shoil
its stage for a seven-day run opening Dn-
'
day (2) at $1 for adults and 20 centfor
children anytime, including Satui'day nd
Sunday. Film star Maria Antometa )ns
heads the cast, which also includes m.get 3
comedian Santanon ... So successfulfas, '
a Spook Frolic and free wiener roas on 'illl
Halloween Eve that a repeat was hel; M;
the five Stanley Warner drive-in thes^
A free wiener roast and marshmallow
was held with five spook hits onjj
screens.
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Save Carbon Ce«t
Independent Theotre Supply
2750 (. Hmsloi SI . itn tnlinlo. Tin!
Call— vKtite—wire (or a bemonslrat
3W-4
BOXOFFICE ;: December 9,963

id
I
—
—
1 this
—
. . her
11 Omaha Features
}ar Above Average
3MAHA — The story was bright for
C;iaha's first-run theatres over the holicy
period and right down the line the
r^ults were plus average. Patrons had a
v'iety of offerings to choose from and
t; choice was hard. "Under the Yum
^m Tree" had a good second week at the
(pheum and the long-running "How the
\;st Was Won" rebounded into the doubleenrage
division at the Indiana Hills Cinema
Theatre.
(Average Is 1 00)
^niral—McLintoek!
^per—The Wheefer
(UA)
Deolers (MGM)
MO
130
Iran Hills—How the West Was Won (MGM-
^ ineroma), 26th wk 225
Caho Fun in Acapuico (Para) 150
Cheum Under the Yum Yum Tree (Col), 2rd wk. 165
^e—The Incredible Journey (BV) 160
fo Holdovers and Ne'wcomer
at 170 in Minneapolis
POLIS—Mill City theatremen
orted a three-way tie for top percentweek,
with "Under the Yum Yum
"Fun in Acapuico" and long-runijig
champ "How the West Was Won" all
siring 170 points. Not far behind was de-
Iting "Palm Springs Weekend," opening
tthe tune of 150 at the Gopher. Business
Bother first-run houses remained steady,
v:h exhibtors giving thanks for no turt,-s.
/demy Mary, Mary (WB), moveover, 4th wk. . . 90
Ctury Cleopatra (20th-Fox), 23rd wk 100
Cper—How the West Wos Won (MGMinerama),
38th wk 70
Cher— Palm Springs Weekend
Uc— Fun in Acapuico (Para)
(WB)
1
150
170
((-in—Take Her, She's Mine (20fh-Fox), 3rd wk. 110
- Cheum—McLintock! (UA), 2nd wk 120
S Louis Park— In the French Style (Col) 90
Se— Under the Yum Yum Tree (Col), 2nd wk. . 1 70
.
Surbon World Lord of the Flies (Cont'l), 7th wk. 100
V Id—The Wheeler Dealers (MGM), 3rd wk 120
r.Ist
nder Yum Yum Tree' 275
Milwaukee Percentage
iVOLWAUKEE—"Under the Yum Yum
".ee" at the Warner Theatre was by far
t- best grosser of the week. Next best
\s "McLintock!" at the Palace and May-
„ tr theatres. Business in general was good.
Ancr— Lord of the Flies (Cont'l) 150
t'/fak, Palace—McLintock! (UA), 2nd wk 165
Fjrside—The Wheeler Dealers (MGM) 175
Sjnd—Cleopatra (20th-Fox), 21st wk 125
Tes Fantasia (BV), reissue, 3rd wk 150
^^er, Orientol- Please, Not Now! (20th-Fox) 100
Vne— The Small World of Sommy Lee (Seven
'vrtsl 80
V-ner-Under the Yum Yum Tree (Col) 275
ioius Acquires U.S. Rights
'd British The Guest'
'iti Eostern Edition
NEW YORK—Janus Films has acquired
\i American distribution rights to "The
Uest," the film version of Harold Pinter's
t.ge success, "The Caretakers." A Janvry
1964 release is planned, starting in
Iw York.
i'The Guest," produced in England by
1
1 chael Birkett, stars Alan Bates, Donk
il Pleasence and Robert Shaw, who cre-
I
E these roles in London and Broadway.
1 'le entire financial backing for "The
' lest" was provided by ten people, Peter
.1 jidge, Richard Burton, Peter Cadbury,
Jslie Caron, Noel Coward, Peter Hall,
I
B Wles Kasher, Harry Saltzman, Peter
H jUers and Elizabeth Taylor.
'xorncE December 9, 1963
M I
LW A U KE E
Qliver Trampe, Film Service, Inc., finding
he will be unable to serve as a canvasman
with the Variety Club, has been replaced
by Henry Kratz, executive secretary
for Allied Theatre Owners who was
elected press guy recently. Variety delegates
to the 1964 convention in Buffalo
will be: M. P. "Pat" Halloran, chief barker
who is manager for Universal: John Reddy,
retiring chief barker who is manager of
radio station WOKY, and Hugo Vogel, executive
secretary. The alternates are Sam
Kaufman, theatre insurance broker: Joe
Imhof, UA manager, and Harry Olshan.
retired manager for Columbia who now is
booking on his own. Two new members
were welcomed into the tent: John J. Pilmaier,
MGM manager, and Lavern O.
Huntsinger, stage contractor, Fred Miller
Theatre.
"As far as I am concerned," said E.
William Hem-y. chairman of the FCC,
speaking to the National Ass'n of Educational
Broadcasters meeting here, "you
can even use Gina Lollobrigida to fill up
your screen, build up your audience, and
give you a good lead-in." And added that
real operas can compete with the "soap
or horse variety," and movies of great
classics are surely compelling and spellbinding.
Diane Lynn, daughter of Mr. and Mrs.
Ben D. Marcus, was married to Richard
Lloyd Kite, Beverly Hills, Calif. Marcus
heads a circuit of theatres, a chain of
restaurants i Marc's Big Boy), the Pfister
Hotel, and has other interests including
an affiliation with the J. C. Penney Co.
"Every time Minnesota Fats outcues Fast
Eddie Felson for his bank roll on the
theatre screen he sells pool tables," said
Willie Mosconi, 15 times world champion
at pocket billiards, performing at a number
of department stores here. Mosconi
credits Jackie Gleason and the motion
picture, "The Hustler," which appeared
at the Towne theatre with a major assist
in the game's recent boom. "It was regaining
popularity before the picture came
out," he asserted, "but that really got
business going. Oddly enough, the pictui-e
was set in just the background we were
trying to avoid—pool sharks taking the
suckers—we were really concerned. Yet
the picture didn't hurt the image of the
game at all; all they saw was Gleason
playing a game. And they rushed out of
the theatres and swamped oui- branch
offices."
A resolution protesting any federal limitation
on time devoted to commercials
on television and radio, was passed by
the Wisconsin Associated Press-Radio-
Television Ass'n meeting in convention
here. Other mutual problems included
withholding of information by government
agencies, and the need to recruit
young men and women to study journalism,
according to Jack Krueger, news
manager of WTMJ and WTMJ-TV.
The trouble with a star policy in the
theatre is that something is likely to happen
to the star, and the Swan's experience
here is no exception. Casting for "The Bells
Ai-e Ringing," included Barbara Nichols
for the lead, only to have her cancel out.
due to "a conflict of engagements." Phyllis
Kirk was next to be enrolled for the part,
and arrived in town with a jaw aching
from a tooth extraction . doctor
advised her to withdraw from the cast.
Finally June Ericson was signed. She was
in the original "Bells" and numerous other
stase plays, had a part in "A Touch of
"
Mink on the screen and has appeared In
many television programs.
Moviemakers in the Wisconsin area are
rapidly attaining professional status. Ruby
Niebaui-er, an assistant profressor of education
at the University of Wisconsin-
Milwaukee, produces "How To" films on
low budgets and has won awards for every
film she has made thus far— 12 of them.
She hires a cameraman, and frequently
appears in the film herself, supervises the
sound and makes the study guide. Then,
too, a film is now in production up at
Baraboo at the Circus World Museum. "It's
being produced here," said museum historian
Paul Luckey, "because it requires a
circus background, and this is the only
place in the country where the authentic
thing is possible." The finished product
will run at the world's fair in New York.
Reid Ray Film Receives
Two Excellence Awards
ST. PAUL—Reid H. Ray returned from
Washington where he received two awards
for a film which his company produced
for Harvey Mudd College, Claremont, Calif.
The film, "Molecular Spectroscopy," featm-ed
Dr. Bryce Crawford jr., dean of
the graduate school of the University of
Minnesota, who demonstrated the presence
of infrared radiation in the spectrum and
the absorption of light related to molecular
vibrations and rotations. By the use of
spectroscopy, this molecular structure can
be studied.
The film was submitted to two international
film events—the eighth International
Exhibition of Scientific-Didactic
Films at Padua University, Padua, Italy,
where it received the bronze medal, and
to Council of International Non-Theatrical
Events, from which it received a golden
The 21-minute film was produced in the
St. Paul studios of Reid H. Ray Film Industries
and was directed by Ray, assisted
by Ellsworth Polsfuss. It was photographed
by Howard W. Cress, the animation was
conceived under the direction of Gordon
Ray, it was recorded by Donald Anderson
and edited by Robert H. Winter.
UA's "Ladybug, Ladybug" deals with the
effect of a nuclear attack false alarm on a
group of young school children.
f\
f
Take A Tip From Me
I Exploit More In '64'
Aid Remwnber To Get Your
SPECIAL
TRAILERS
From Dapoidatle
FILMACK
II.H.*«'.-ff!fflMJ!l»H.»ll
NC-l

. . Frank
. . Jack
OMAHA
pilnirow was practically deserted during
the period after President Kennedy's
death and much of the following week.
Many exhibitors who almost without fall
visit the Row on Monday were not in
town the day of the funeral and only
a few more came in during the week. A
screening at the Center Theatre was postponed.
Pat Halloran, Buena Vista representative
in this area, and his wife rated a two
column picture in the World-Herald sports
section on the bowling page . . . Don Shane,
chief barker of Variety Tent 16, is busy
lining up year-end plans and business.
BUI Barker of Co-Op Theatre Services
came home after an operation at Lutheran
Hospital and reported he is feeling fine.
He hopes to go ahead with his plans to
visit relatives on the west coast and maybe
continue on to Hawaii.
Glenn Slipper of the Kansas City office
of National Theatre Supply was in Omaha
last week winding up the closing of the
office here. There are still some supplies
HERE'S YOUR CHANCE
lo gel in the
BIG MONEY
at the Omaha base . HoUingsworth
and his wife headed for California
where they will visit their daughter, sonin-law
and grandchildren. They plan to
stay at least until after Christmas. Prank
is
a veteran exhibitor at Beatrice.
Funeral services were held last week at
Franklin for George Hall, a motion picture
theatre operator in the state for more
than 30 years. Hall was injured in an auto
accident near Lincoln and was hospitalized
for about a week, never regaining consciousness.
He and his wife had gone to
Rockford, III., to see their new grandson
and Mrs. Hall remained there for a longer
visit. Hall was on his way home to Franklin
when the accident occurred. He had the
Rosebowl Theatre at Franklin and the
Minden Theatre at Minden. In 1928 he was
running a motion picture operation in a
store building. Then he and a brother
bought an old church some distance away.
They remodeled a car into a truck, hauled
brick and other material from the church
and built a theatre they had designed
themselves. After World War II, they purchased
surplus army equipment and made
many improvements, installing the equipment
and doing their own repair work.
Survivors include his wife, daughter and
grandchild.
Bill Burke, who came to Omaha from
Dallas to join the Theatre Booking Service,
suffered a gall bladder attack his first
week on the new job and was taken to the
hospital for an operation. He is reported
coming along in good shape. Jack and
Edith Renfor of TBS were in Chanute,
Kas., visiting relatives when Burke's attack
occurred.
Topping-Off Steel Beam
Signed by Universalites
From Western Edition
HOLLYWOOD—Jules C. Stein, chal
man of the board of MCA, was the first 1
autograph a chemically treated 30-fo(
white steel beam at Universal City stud
at the site of the 15-story office builc
ing now under construction. All stud
employes were invited to sign the beai
which will be placed in position at "toppir
off" ceremonies December 12, signifyiij
completion of the steel phase of construi
tion.
DES MOINES
^
L. McFarling, manager of the Orpheui
at Des Moines, is a personal friend t
Santa Claus. As a result, the jolly gent 1
the red suit is stuffing Mac's Christmi
stocking with hundreds of new main flo(
theatre seats. With rows now '.
spaced
inches apart, instead of the formi
cramped 32 inches, the Orpheum will loi
140 chairs to the cause of comfort. Mac
assured the job will be completed befoi
the Yuletide.
Linda Jones, Coon Rapids' coed exhibited
made the dean's list at Maryville. Mi
where she attends college. While Linda
cracking the books, her parents run tl
show at Coon Rapids . . "Take Her, She
.
Mine," the new 20th Century-Fox featur,
has taken off and is doing phenomenj
grossings everywhere, according to e^
change manager Dave Gold. The fil
opened here Thanksgiving weekend follovl
ing a sellout premiere benefit sponsored iM^"
the Mercy Hospital Guild.
"
As a screen game,
HOLLYWOOD takes fop
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
ever 15 years. Write today for complete de«
toils. Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO. ..
3750 Ookton S». * Skokie, Illinois
.
Bob Hirz, in addition to his Warner sales
in this area, has had another task helping
his daughter assemble a detailed scrapbook
on President Kennedy Klinge,
city manager for the Cooper Foundation
Theatres, announced this Christmas lineup
for the Omaha theatres: "The Prize"
at the Cooper, "The Sword in the Stone"
at the State and a continuation of "How
the West Was Won" at the Indian Hills
Cinerama. The latter is due to run into
1964.
Sympathy to Florence Work of
States and WOMPI, whose mother dii
here November 23 . . . Local friends noi
that Buena Vista's Pat Halloran and wil
Mary were pictured in the Omaha Worj
Herald, heralding the Good Fellows tournj
over there. The Hallorans head up the Dii
Tracy league.
Turkey leftovers: WOMPI presented
Thanksgiving basket overloaded with vi
ties to a Des Moines family . . Uniti
.
artist and exhibitor A. Rosenek was
family spent the holiday in Ohio . . . Pollj
SGiHiine
n 2 yeors for $5 Q 1 year for $3 3 years for $7
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
POSITION
^^^^THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
artist and exhibitor A. Rozenek was I
town from Crete and David City . . . Al
in from Nebraska was Art Sunde of P.'
lowans on the Row includ
time to make it to Variety's gala annil
Christmas party Tuesday (10) at the Je'-
ish Community Center here. Starting tiri
is 7:30 p.m. "but come early," warns O.
"to avoid the crush." PRIZEZ GALOE)
:rc-2 BOXOFFICE December 9, IS

iHiiiP
MORE
AND
BETTER
the plaudits
keep coming
in...
g!..a;f^s^"
Century Projector Corporation
729 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
or America. Ino.
leoo Eva Sthcit, NoirrHorsBr
Waahimotom e. D.C.
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
Now, with this marvelous new installation, we can show
everything from l6mm. to 70mm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes.
ilu^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
^ CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Quality Theatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
Des Moines Theatre Supply Co.
1121 High St.
Des Moines 9, Iowa
Harry Melcher Enterprises
3238 West Fond Du Lac Ave.
Milwaukee 10, Wisconsin
Minneapolis Theatre Supply Co.
51 Glenwood Ave.
Minneapolis 3, Minnesota
iXOFnCE December 9, 1963 NC-3

MINNEAPOLIS
Hnother Christmas season in Mill City
again sees the launching of the town's
annual "Santa Anonymous" program, an
operation centered around the resources of
the local Salvation Army and the Minneapolis
Tribune and utilizing all volunteer
labor to collect and distribute donations of
Christmas toys to be dispersed to the area's
needy children—kids who otherwise would
not have an opportunity to enjoy a merry
Yuletide season. As in years past, the
town's theatremen have pitched in with a
will, providing pick-up stations for donated
toys, with Minnesota Amusement's Centui-y
Theatre lobby tlie downtown location and
the Cooper Cinerama Tlieatre's the
subui-ban.
This week sees the opening of the Cooper
Civic Theatre building in Rochester, an
edifice constructed at a cost of $250,000.
"
"South Pacific will be the house's initial
stage offering.
booking of a program of German-language
movies that another lineup will be offered
at the house on December 10-12. Each
show consists of two features and a German-language
newsreel, the latter often
the most popular item with the theatre's
crowds, according to promoter Gerhard
Christ. He adds that Twin Cities patrons
were expected to provide the bulk of the
audience at the earlier November showings,
but that folks driving in from outside the
metropolitan area swelled the crowds to
truly generous proportions.
Ted Mann's Academy Theatre in downtown
Minneapolis will be closed until
Christmas week while the house is renovated
and spruced up for the holidays.
0iid®
The neighborhood Paradise Theatre in
north Minneapolis experienced such a great
success with its experimental three-day
ENDLESS
^^^B
BURNS THE ENTIRE ^BVwWl^l
POSITIVE ROD H-^im|i^
Sav* Carbon Cott ^ft ^^^^|

—
—
——
—
Lilies' Up to 210
'o Lead Cleveland
CLEVKLAND—Every house in town, with
single exception, enjoyed patronage that
nt its percentage soaring well over the
average and the sole exception did
erage business. Foremost of the attrac-
)ns was "Lilies of the Field," which
lasted a sturdy 210 for its fourth week,
iiile close behind in popularity was "Under
,e Yum Yum Tree," with 200.
{Average Is 100)
Springs Weekend (WB)
the Field (UA), 4th
en— Polm 1 25
lony— Lilies of wk 210
ntinental Lord of the Flies (Cont'l), 5fh wk. ..165
ights The Triol (Astor)
jpodrome Under the Yum Yum Tree (Col),
155
3rd wk 200
io—Cleopatra (20th-Fox), 24th wk 175
lace— Take (20th-Fox),
Her, She's Mine
2nd wk 125
ite— The Wheeler Dealers (MGM), 2nd wk. ..100
jstwood—The Triol (Astor) 145
'antasia' Magnetic Appeal
rorth 160 in Detroit
DETROIT—Business at first runs was
•ported at probably the highest median
rerage in a long time, prior to the tragic
!WS from Dallas, with the Fox taking
a tremendous $42,000 in two days of
stage show to outrank everybody. Otherise,
the suburban theatres outclassed the
(wntowners, with two holdovers, "Fansia"
and "Under the Yum Yum Tree,"
lowing the way. Pacing the downtown
rst runs but closely followed was "Take
er, She's Mine" at the Grand Circus.
loms—The
,x—Triple
Wheeler
split week,
Deolers
stoge
(MGM)
show,
120
two
'days Not Available
Circus Take Her, She's Mine (20th-Fox) ..130
land
|)dison Mary, Mary (WB), 3rd wk
;rcury— Under the Yum Yum Tree (Col),
110
,2nd wk 150
chigon The Incredible Journey (BV); Lassie's
Adventure (20th-Fox) 'Great 25
The Longest Day (20th-Fox), rerun
1
105
Ims
ans-Lux Krim Fantasia (BV), reissue, 4th wk. ..160
/IcLintock!' Soars to 225;
vcapulco' 190 in Cincinnati
CINCINNATI—Contending with nimieris
live attractions, first-run houses reived
their share of attention from the
jliday-minded crowd. Newcomers "Mcntock!"
at the Keith and "Pun in Acailco"
at the Ferguson Hills, led the varied
11.
Yum Yum Tree (Col), 2nd wk. .
bee—Polm Springs Weekend (WB), 2nd wk. ..100
pitol—The Wheeler Dealers (MGM), 2nd wk. ..100
;uire— In the French Style (Col), 2nd wk 100
and—Cleopatra (20th-Fox), 23rd wk 115
iild—Nurse on Wheels (Janus), 2nd wk 85
/de Park— In the French Style (Col), 2nd wk. ..100
iith— McLintoek! (UA) 225
lac^-Toke Her, She's Mine (20th-Fox), 2nd wk. 160
in Ploygirls and the Vampire (Fanfare) 140
Fun
rguson Hills Drive-ln, 20th Century
in
Acopulco (Para) 1 90
illey— Under the .175
20,000 Ohio Renovation
TRENTWOOD, OHIO—The Ames There
on North Main street has been given
thorough remodeling. As reported in a
cent Dayton Area Chamber of Commerce
illetin, the cost of the renovation was
aced at $20,000.
Films on Video Without
Butchering, Globs of Ads
DETROIT— Important motion pictures
will at last be presented to a U.S. audience
without excessive butchering and messins
up with commercials. CKLW, situated in
Windsor across the border in Canada, a
half mile from the Detroit city limits, is
introducing a VIP motion picture series.
"These great films will be broadcast
with no important segments deleted, and
with commercials scheduled at sensible
intervals," said S. C. Ritchie, CKLW general
manager. "Editing will be kept to the
very minimum, and commercials scheduled
only where the story permits. The programs
will not be finished at any specified
time."
The presentations will be a month apart.
Titles selected include Mr. Roberts, Friendly
Persuasion, The Quiet Man, Son of
Samson, East of Eden and Battle Cry.
TOLEDO
^rthur J. Hatch, president of Strong
Electric Co., has been elected to his
second term as president of the University
of Toledo Alumni Foundation. The foundation
provides scholarships and other aids
to students . . . The downtown Princess,
operated by Armstrong Theatres, has
booked "Cleopatra" to open Christmas Day,
with an advance cash guarantee described
as the largest ever paid for film exhibition
rights in Toledo. The Princess was
shuttered after Thanksgiving for the installation
of 70mm projection equipment
and a new widescreen. The building also is
undergoing extensive refurbishing.
The Farkside Drive-In has added electric-
in-a-car heaters so that it can remain
in operation all winter. Installation was by
High Voltage Systems, Inc., Toledo. A
"Polar Bear Club" for winter patrons has
been organized, with free admission and
prize drawings as audience incentives.
Other Toledo drive-ins with heaters are
the Maumee, Franklin Park and Miracle
Mile.
Drive-In Projected Near
Dayton in Sugar Creek
BELLBROOK, OHIO—A drive-in
theatre
may go up in Sugar Creek township,
near Dayton in 1964 if the Sugar Creek
zoning commission approves a zoning
change from agricultural to B-2 for theatre
business. Representatives of Sam Levin,
Dayton attorney and co-owner of a ninetheatre
chain of drive-ins, have obtained
application forms for the rezoning, which
must be decided after a public hearing.
The land being considered is on the north
side of Brown road, about a mile east of
the Wilmington pike, east of the RoUandia
golf course. The project would cost about
$250,000.
Lexington Art House
For Swilow Circuit
LEXINGTON. KY—By Christmas this
aipa should have another motion picture
Uieatro in operation. Mel GaitskiU, manager
of the Swltow Interests here, announced
that the circuit is remodeling the
old State Theatre, closed for ten years, for
a holiday opening as an art theatre. The
name is to be changed, too.
Harry Switow and Gaitsklll have been
working on the project of renovating the
State and organizing Its new policy and
operation details. They visited art theatres
in Louisville, Cincinnati, Cleve'and, Columbus
and Detroit to study the special requirements
of such situations.
The Lexington Leader quoted Gaitsklll as
saying that the move had been "deliberated
very carefully" and that circuit executives
believe Lexington now has become metropolitan
enough to attract a sufficient number
of persons who like the "unusual movie
fare which art theatres afford."
Clark Seeley Is Arrested
On Obscene Film Charges
BAY CITY, MICH.—Clark Seeley, manager
of the Starlite Drlve-In, 2400 Midland
Rd., is due to have a preliminary examination
Tuesday dO) on the first of two
charges of showing an obscene motion
picture.
Seeley was arrested on the original count
following a comp'aint by Mrs. Beatrice
Gillam, 1115 North Henry St., the film
involved being "Have Figure, Will Travel."
Seeley p'eaded not guilty to that count
November 4 before Norbert A. Hages,
justice of the peace, then was granted a
de'ay of preiminary examination on the
charge.
The second charge was brought against
See'ey by Ernest Zielinski, 1505 South
Kiesel St., in connection with the showing
of the Brigitte Bardot film, "Please, Not
Now!" at the drive-in. Seeley appeared
before Justice of the Peace Russell A.
Aldrich November 12 and stood mute. He
demanded examination, according to the
Bay City Times, but the date for such an
examination was not set. The theatre
manager was released under $200 bond.
Sheriff John W. Miller confisicated the
Bardot film and the drive-in was closed for
the season.
Bill Petrych to Supervise
Broumas Youngstown
YOUNGSTOWT^, OHIO — Bill Petrych,
manager of the State, has been promoted
to supervisor of all four Broumas theatres
here when the other three, now under construction
in various area shopping centers,
are completed. The Boardman Plaza will
have 790 seats, and the Lincoln Knolls and
Liberty Plaza will have about 750 each, according
to present plans.
nVlOCdC
BOONTON, N. J.
Large Cor*
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
Illinois—Gardener Theatre Service, Inc., 2831-33 N. Clark St., Chieogo^Buckingham
1-0S91
Michigan—Notional Theotre Supply, Detroit—Woodword 1-2447
oxomcE December 9, 1963 ME-1

. . Jack
'
I
DETROIT
ITarold Morrison Week, proclaimed by the
Warner exchange to honor one of Detroit's
own veteran filmites December 1-7.
was receiving enthusiastic
cooperation
from exhibitors.
In the city and immediate
suburbs,
where 110 theatres
are currently advertising
in the metropolitan
newspapers.
158 Warner featui-es
were booked during
the week. In addition
these houses booked
H. J. Morrison
415 Warner shorts, a
total of 573 pictures.
Morrison has been on Filmrow here for 30
years, advancing from shipping clerk to
Warner manager. Reports on state bookings
for the week honoring him are not yet
compiled, but preliminary checkup indicates
that a similar overwhelming response
was achieved. Bookings came from all the
booking organizations and sei-vices. major
circuits, affiliated theatres, and small independents
alike.
Iirins Goldberg, Community Theatres
executive, headed the anniversary dinner
for Brandeis University President Abram
L. Sachar. Goldberg is president of the
Detroit Friends of Brandeis . . . Dorothy
I
Take A Tip From Me
I Exploit More In '64'
And Remember To Get Your
SPECIAL
TRAILERS
From Dependable
FILMACK
ii.u

MORE
AND
BETTER
the plaudits
keep coming
in...
CniC JOHNSTON
Century Projector Corporation
729 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
OP America, Ino.
leoo Eve Stkebt. NorrHwsar
WAaHIROTOM •, D. C.
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
Now, with this marvelous new installation, we can show
everything from 16mm. to 70mm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
i
"If this is how it is in theaters, I'm becoming a movie
feui again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers svho have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes,
ilu^
Kenneth Clark
Awarded 1962 to L. W. Oavee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
and sound CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor Sound Systems and
the new CENTURY 70-35 Projector—the more you improve the more you gain.
H^H^Ii^ CENTURY
See your Century dealer or write

. . . Henry
. . . Alison
I
, . Joe
. . The
lit
iiliaiiiii
P'
CLEVELAND
Things are settling down nicely in the
Fi-ank Murphy menage. Joan (Mrs.
M.> is at home and recovering very nicely;
even ahead of her "recovery" schedule,
Fiank. well known coast-to-coast as Lioew's
former manager for this territory, has a
green thumb. So where could a belter
cho'ce be found for general manager of
Cleveland's Home and Flower Show? In
October he was asked to join the National
Asf.'n of Public Exposition Managers in
Chicago. He is president of the Cleveland
Downtown Council and has been inducted
into the Men's Garden Club of Greater
Cleveland.
Edna Heiden, Columbia film inspector, is
back home in Chardon after a stay in Benjamin
Rose Hospital. Her address is 114
Moffett St. and cards would be appreciated
Greenberger is recovering satisfactorily
at Mount Sinai Hospital. He is
a former president of the Cleveland Motion
Picture Exhibitors Ass'n, father of Sanford
and Harold and the late Leonard Green-
"Wanna know
somethin'? It's those
Christmas Seals that
make my holiday mail
worthwhile"
Christmas Seals fight Tuberculosis
and other Respiratory Diseases.
berger, well remembered for his years as
manager of the Fairmount Theatre.
Bill Gross. Columbia Pictures booker, has
just acquired his ninth grandchild, making
it seven boys and two girls. The new lad,
still unnamed, was born Thanksgiving Day
to Mr. and Mrs. Richard Rose of Rocky
River . Weinstein. SW booker from
Pittsburgh, was in Cleveland last weekend
Twig, a Kent State University
student, spent Thanksgiving vacation with
her parents. Mr. and Mrs. William Twig
he's Warner Bros.' branch manager).
Martin Grassgreen, who had been Columbia's
head salesman, has left the company
after 20 years. He started with Columbia in
New York in 1944 and was traveling auditor
from 1947 to 1949. In 1949 he went to
Omaha as booker and became a salesman
there in 1951. The next year Martin was
transferred to Indianapolis and in 1953 to
Cleveiand. With his wife and two sons, ages
6 and 7, he lives in Cleveland Heights. His
new business address is still Cleveland, but
now he's exchange manager for Allied
Artists in the Film Building.
A Universal staff gathering provided the
first rumbling of plans for their Christmas
party. And that's all the information there
is so far. Whei'e, when, who and what will
WOMPIs have been
be answered later . . .
collecting nylons and costume (and even
antique! jewelry for a couple of months,
planning to use what they get as presents
for hospital patients . MGM people
saw nine pictures and the rushes on six of
seven oncoming films .The biggest thrills
were "The Unsinkable Molly Brown,"
"Seven Paces of Dr. Lao" and "Sunday in
New York."
Dr. Alan Sogg and Mrs. Sogg and their
two children, Danville, Pa., spent a ten-day
Thanksgiving vacation with his parents.
Mr. and Mrs. Jack Sogg (of MGM) . The
elder Soggs spent a week or so in LA recently,
doing a lot of work seeing many
pictures and renewing acquaintances with
such old friends as Al Kolitz and Harry
Walders, former RKO managers here; Ted
Minsky, former Warner Theatre booker,
now with Pacific Theatres; Gene "Vogel,
former Berlo Vending salesman here, and
Sid Lehman, former Cleveland film company
manager, who has his own booking
business in LA. Jack's sister Annabelle and
husband Sydney Stein met the Soggs in
Los Angeles and Jack's brother PavU and
h's wife met them in Las Vegas, where
Paul is a building contractor. A totally imexpected
visitor who caught up wdth them
in the Beverly Wilshire was Jack's nephewin-law.
Robin Stafford, newspaper correspondent
from London. He was covering
the goings-on of Madame Ngu.
Walt Beachler Named
Dayton Tent Chief Again
DAYTON, OHIO—Walter Beachler has
been elected to his eighth consecutive term
as ch'ef barker of the Variety Club. Also
re-elected were Hariy Good, first assistant;
Roy Wells, property master, and Sylvan
Fred, dough guy. Members of the board of
canvasmen are William Clegg. Robert
Gump, James Hanna, Jack Keyes. William
Keyes. Fred Krimm. Abe Rosenthal, Henry
Sullivan, and Cyril Grillot.
I
'Promises!' Is Approved l|
By Cleveland Prosecutor
CLEVELAND—For the first time in
memory of even the oldest residents, all
sin and accepted purity will almost vii
the screens in Cleveland and suburban
Cleveland.
Out in the suburb. Jayne Mansfi
"Promises! Promises!" came under
prosecutor's ban as being obscene,
chief police prosecutor Richard F. Mat
the c'ty and his associates report, aft
Ecreening of it, that it is not obscene
may be shown in Cleveland.
The okay was news to Rudy Norton
perlal exchange manager, who said th;
had not had time to go after booking;
cause the action in Cleveland was so
den but he will, of course, be happ
rent it to any theatre wishing to she
hoping, doubtless, for a downtown 1
i-un house.
"Promises! Promises!" is into its sev
week of showing in Akron where
time has any action been taken agair.
by the police or anyone else.
After the shutdown in East Cleve
there were protest meetings for a tim«
they seem to have faded. If Cleve
shows it, it's only a matter of a bus ri(
a comparatively short drive into the h
city to look at Jayne au naturel Mans
in her latest release
Father of Producer Huntf
Dies in Cleveland at 80
CLEVELAND—Services for Eizik
80. cofounder of the Sinai Synagogue!
JIOM
((lion
nil
isiial
from
tbit
wb« Citt
jifl^e
.liWta
father of producer Ross Hunter, were!
here Monday ( 2 ) . Puss came to CleveJ
from Austria in 1903 and was a clo^
manufacturer in his active life, retiru
an executive of the Mutual Cloak ii]
Corp. in 1948.
Since that time he has devoted muc'ol "
his t'me to the Sinai Synagogue and vs a
board member, cemetery chairman ac
member of the Men's Club. He was Isf
active in the support of the Jewish Ono
dox Orphan Home and the Jewish Ono
dox Home for the Aged.
Besides his son Ross (Martin FMssi.tic
came for the services, Puss is sm'vlve by
two daughters, Mrs. Min Massing ofjos
Angeles and Frieda L. PHiss, princip: o!
John Burroughs Elementary School ; iwo
s'isters. one grandchild and two g'atgrandchildren.
The exchange heads and many filnj
fic'als attended the services.
Plans Plattsburg Airer
From Eastern Edition
PLATTSBURG. N.Y.—Hyman Krindtz
operator of the Midtown Hotel, has stij
clearing ground in Industrial ParkJ
Route 22. for the purpose of buildrj
drive-in theatre. The airer is to be
for opening next spring.
ENDLESS
^^ril
BURNS THE ENTIRE ^^VMHI
POSITIVE ROD ^^11
Sov* Carbon Cost
^^^ ^^HH

. l^heum—McLintock!
J]
:.
•
|onths-long
—
—
—
———
—
itoi I'rend Turns Upward
M Boston Theatres
BOSTON—An upward trend was notice-
^ ijle here with the opening of new big picand
a retiu-n to normal E:es
after the nan's
tragic events and the closing of
1^ -"^ jjn houses on one day and one night,
; favember 22 and November 25. There was
'^Minite improvement all the way along
^ lijie film house rialto, from big de luxe
j)uses to smaller intimate theatres. A cold
f'i
eather front helped bring patrons into
le motion picture theatres. Last week's
^ oeners, which were hit by the closings,
eked up bigger percentages in the second
'ek than in the first.
(Average Is 100)
tor Under the Yum lum Tree (Col), 4th wk. 150
3Con Hill The Incredible Journey (BV) 170
ston It's Q Mad, Mod, Mod, Mod World
lUA-Cinerama), 3rd wk
1 75
pri The Incredible Journey (BV) 160
nter Promises! Promises! (NFD); Strong Room
iUnion), 4th wk 145
isma, Kenmore Square Lord of the Flies
(Confl), I 1 th wk
1 40
;ter—heavens Above (Jonus), 5th wk 135
~:- ,ry Cleopotro (20th-Fox), moveover, 3rd wk. . 150
Hmorial Polm Springs Weekend (WB); Gunfight ot
- Comanche Creek (AA) 175
- ,isic Holl Take Her, She's Mine (20th-Fox),
]3rd wk 145
(UA), 2nd wk 150
iramount Fun in Acopuico (Para); Operotion
'Bullshine (Seven Arts) 175
.• rk Square Cinema My Life to Live (Union),
2nd wk
1 50
iwn The Wheeler Deolers (MGM), 3rd wk 135
Itst End Cinemo The Conjugal Bed (Embassy),
|4th wk 150
ir!
iicredible Journey' Shatters
artford
Bumside's Records
- HARTFORD—"The Incredible Journey"
is shattered existing house records at the
:
'irnside, newly turned to first-run cateiry
house, and the owner, Keppner &
'irantul, is happily predicting a many
engagement.
vr>—Fun in Acopuico (Para); Moke Way for
Lilo (Parade) 115
- rnside The Incredible Journey (BV), 4th
leroma How the West Was Won (MGMiCineroma),
wk 180
24th wk 80
le Webb Irmo La Douce (UA), 23rd wk. 90
[i—The Wheeler Dealers (MGM), 2nd wk 1 75
- (M. Loew's Under the Yum Yum Tree (Col)
;3rd wk 160
,lace Take Her, She's Mine (20th-Fox), 2nd wk. 125
li—McLintock! (UA), 2nd wk 1 20
"Oil—Love at Twenty (Embassy); Gentle Art of
Muniet (Embassy)
1 05
ond Polm Springs Weekend (WB) 105
IcLintock!' Outstanding 160
id Week in New Haven
.NEW HAVEN—"McLintock!" went to a
isk 160 in its second week, day-andte,
at the Bailey Westville and Whitney
idtops and Bowl Drive-In.
>wn Oklahoma! (20th-Fox); Don't Go Neor
the Water (MGM), reissues 80
(icoln Lord of the Flies (Cont'l), 2nd wk. . !! ''l40
:w's College The Wheeler Deolers (MGM),
/no wk 150

"
,
>jE-2 BOXOFFICE December 9
1
—
. . Sperie
. . Adorno's
BOSTON
The Saxon Theatre has opened its boxoffice
for the December 11 world premiere
of "The Cardinal," which was shot
in Boston. Brookline and Quincy in part
and has been endorsed by Richard Cardinal
Cushing of Boston, who is sponsoring the
world premiere for the benefit of the Madonna
School for Girls, one of his Greater
Boston charities. The film will play a reserved-seat
engagement at the Saxon.
American International is setting up a
New England campaign for its holiday
combination. "Samson and the Slave
Queen" and "Goliath and the Sins of
Babylon." with a search in each city where
the bill is playing for a "Samson" and
for a "Goliath." All regional winners will
vie for the title of "Mr. New England's
Samson-Goliath." with prizes of a trip to
Boston on the town, guesting at night
clubs and theatres for two.
Anthem in All Theatres,
Boston Editorial Suggests
BOSTON—All theatres should play the
national anthem before or after each performance
during the period of mourning
for President Kennedy, which enis December
22. the Boston Record American
said editorially November 30.
The Hearst newspaper said, in an editorial
captioned: "Play the Anthem": "A
woman editor we admire called in with an
excellent idea. She suggested an editorial
urging legitimate and movie theatres to
play the national anthem before or after
each performance, during the period of
moui'ning for President Kennedy, which
ends December 22.
"We like the idea so much we're extending
it to whatever college football games
remain schsduled and to such professional
sports as football, hockey and basketball.
In fact, the 'Star Spangled Banner' should
be played wherever Americans gather for
enjoyment in this period of momning; for
example, in concert halls, opera houses or
^2j WATCH PROJECTION IMPROVE
^^
^ Technikote £
!^M ' PRODUCTS Mu
^^ Now! - The Only ^»
^
^ ANTI-STATIC SCREEN
^^
XR-171 Peorl • Repeb Dust "^^
Available from your authorized
Theatre Equipment Supply Dealer:
Export—Vi/estrex Corp.
TICHNIKOTE CORP. 63 Seobring St., B'klyn 31. NY.
performances of ballet. For that matter,
why not nightclubs?
"It has been a custom of many years
in English theatres and movie houses to
play the British anthem at each performance.
Modern electronics and recordings
should make it a simple matter here to
play our anthem in the places mentioned
above.
"Playing the anthem would serve to remind
us that President Kennedy was killed
in the line of duty, a martyr to the heritage
that all of us are beholden to preserve.
NEW HAMPSHIRE
Tickets have gone on sale at various places
in Manchester for a stage attraction
to be pressnted at the State Theatre in
that city December 12 under sponsorship
of the Manchester Junior Chamber of
Commerce. The program at the movie
house, where stage acts are rarely seen,
will feature the famous folk-singing trio,
Peter, Paul and Mary.
Four children were treated at Notre
Dame Hospital in Manchester after they
reportedly were overcome by carbon monoxide
while seated in the rear of their fami'y
car at the Manchester Drive-In. Police
said the children, Leon. Terry, Pamela and
David Lepicier, was in the car owned by
their father Harry when they began to feel
sleepy while watching the movie. The
youngsters were taken by their father to
the theatre's boxoffice where they were
picked up by a police ambulance.
Victor Amusement Buys
Old Colonial Equipment
HAVERHILL, MASS.—Interior fixtures
of the Colonial Theatre on Merrimack
street have been purchased by the Victor
Amusement Service. The purchase includes
the theatre's staging ropes, stage properties,
seats, curtains and other furnishings.
After the interior of the Colonial is
cleared, the theatre will be wrecked and
the lot cleared for erection of a drive-in
banking unit of the Haverhill National
Bank. The bank recently acquired the
theatre property.
Onix to 'Mockingbird'
Frcm Western Edition
HOLLYWOOD — "To KUl a
Mockingbird"
has been awarded the Onix trophy
as the best foreign picture of 1963. The
trophy is given annually by the Institute
de Cultura Cinematographica of the Universidad
Iberoamericana as part of its program
to stimulate the Mexican film industry
and to give recognition to artists and
technicians throughout the world who have
made outstanding cinematic contributions
during the year.
NEW HAVEN
Tn a rather unique gesture— for these day
anyway!—Dave Jacobson. operator <
the Warner. Torrington's sole remainir
motion picture theatre ran a "Torringto
Stage Jamboree," featuring country an
western music stylists. Admission: adult
$1; children. 50 cents . P. Perako
vice-president and general manager. Peri
kos Theatre Associates, screened Norn
Film Associates' "Antigone," for a special
invited audience of press. radio-TV pe(
pie, plus college representatives, prior \
the Beverly's Connecticut premiere.
Al Baldwin has joined the house staff
the SW Palace. Norwich . Pa
ace. Middletown. playing a double-bi
consisting of UA's "Johnny Cool"
Universal's "For Love or Money," proud
advertised, "Best Show in Months!" Tl
Capitol, same city, had a stage show wii
local talent plus a "bounce" contest durii
intermission of Columbia's "Three Stoogi
Go Around the World in a Daze"
"Siege of the Saxons."
Mary Todd Lincoln Film
Will Star Bette Davis
BOSTON—Four Boston men have
ceived film star Bette Davis' assent to thi
proposal to star her in a motion picti
based on the life of Mary Todd Lined
The group, organized as Carlton Prodi
tions, includes Josh Baldwin, producer
the film, president of the organization, ai
previously associated with the Bost(
Opera Group and the Charles PlayhoJ
of Boston; John B. Fisher, vice-preside,
of the organization and a longtime
quaintance of Miss Davis; Eugene Barl
of Brookline, who is writing the screenpli
and Terry Shuman jr., Needham, who
associate producer. Producer with Bald'
is Maurice Weiss of New York City
They report that Miss Davis has be|
promised delivery of the screenplay witl
five or six weeks. No director has yet bi
named and no distribution arrangemer|
have been announced. The film, not jf
titled, is to be based upon Polly Ann C('(
ver Harris' Literai-y Guild selection of 19'),
published by Farrar & Rinehart, "Mr. Li|
coin."
Production is planned for late sumir^
1964. with shooting on location in Sprir
field. 111. Carlton Productions' first fir,
however, is to be a picture version of W:fc
Anderson's play, "Me Candido!" Baldwi
and Weiss will produce and Lloyd Richar ,
who directed "Raisin in the Sun," has bel
named as director. Walter Reade-Sterlig
will distribute.
"Lilies of the Field," a UA release, is ts<
story of an itinerant former G.I. who e-;
counters and helps five Eui'opeans nis
build a chapel in the Arizona desert.
JoWVCUMC
BOONTON, N. J.
Large Core
Greater Crater Area
in New York
MAXIMUM LIGHT
EvenJy Distributed
Sun Carbon Co.,
Circle 6-4995
9th Ave., New York City—
in Massachusetts—MASSACHUSETTS THEATRE EQUIPMENT CO.,
Boston—Liberty 2-9814
J

.
•
^Si i
w
M
MORE
AND
BETTER
the plaudits
keep coming
in . .
Century Projector Corporation
7 29 Seventh Avenue
New York 19, New York
Gentlemen:
Motion Picture Association
or AMcmcA. Iko.
i«00 Eve Street. NoirrHwsrr
Wasmimotom s. O. C.
10 April 1963
Attention: Frank E. Cahill, Jr.
It's the talk of the town . . . the Century-equipped
projection booth in our screening room.
KCNNrTH Ct-AMK
Now, with this marvelous new installation, we can show
everything from l6mm. to 70mm. The transistorized sound
system is also perfect.
A top U.S. Government official who attended a screening
here the other night came out smiling and said:
"If this is how it is in theaters, I'm becoming a movie
fan again. It's almost like attending a live stage show, only
better in many respects. I realize now how much I've been
missing from passing up too many motion pictures. "
When theaters have equipment such as you have installed
for us, I am sure it will lure back customers who have,
as our friend said, been passing up too many movies.
We are delighted with it all.
Best wishes.
lle^^
Kenneth Clark
Awarded 1962 to L. W. Davee,
Pres. Century Projector Corp.
Not only for the amazing new CENTURY 70-35 Projector, but
for all the significant contributions by CENTURY to the art of film projection
CENTURY LEADS THE INDUSTRY
See and hear the new CENTURY All-Transistor SoundSystems and
and sound
the new CENTURY 70-35 Projector—the more you improve the more you gain.
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Massachusetts Theatre Equipment Co.
Phones: LI. 2-9814-LI. 2-0356
20 Piedmont St. Boston 16, Mass.
OJFFICE :: December 9, 1963 NE-3

HARTFORD
Ct;inley Warner has named William
Decker, for the past several years
Danbury city manager, as resident manager
at the de luxe Strand. Hartford, succeeding
Gerald Bouchard, who becomes
manager of the Garde. New London. John
Fournier. Garde manager, has resigned.
John Scanlon ni. who has been managing
the College. Storrs, goes to Danbury to
supervise the Palace and Empress.
Sampson & Spodiok's expanding Nutme?
I
f
Take A Tip From Me
I Exploit More In '64'
And Remember To Gel Your
SPECIAL
TRAILERS
From Dependable
FILMACK
ENDLESS
Sove Corbon Cost
^^B
^( ^H^l

—
—
—
leasing Attendance
'or Montreal Films
MONTREAL—Sustained good attendance
evailed at the first-run motion picture
eatres in the week under review. The
illing was good, consisting of a number of
):dovers of some duration, such as "Cleoitra"
at the Alouette, "Irma La Douce"
the Palace, "Women of the World" at
le Cinema Place Ville Marie and "The
iked Island" at the Cinema Festival.
nese and other featui'es attracted good
owds.
ruette Cleopotro (20th-Fox), 23rd wk
enue We Joined the Navy (Seven Arts),
Excellent
3rd wk Good
pitol A Gathering of Eagles (Univ) Good
Mutiny
r\o\ Theatre (Red Room, Salle Doree)
on the Bounty (MGM) Good
penal The Best of Cinerama (Cinerama) . . . .Good
nt— Mutiny on the Bounty (MGM) Good
e,v s—The V.I.P.s (MGM), 2nd wk Excellent
Irmo La Douce (UA), 8th wk Excellent
loce
55 Days at Peking (AA), 4th wk Excellent
.ille
jstmount The Condemned of Altona (20th-Fox),
2nd wk Good
'un in Acapulco' Lively 110
I Slow Toronto Week
TORONTO—Several factors, including
ntrary weather and the first impact of
iiistmas shopping with numerous stores
len at night, contributed to an easing off
theatre attendance, the exceptions beg
"Cleopatra" at the University and
^un in Acapulco," the new one at the Imrial.
"How the West Was Won" was due
bow out shortly at the Eglinton, where
was in its 35th week, while the Carlton
as scheduled to close temporarily for the
stallation of a new projection system
llowing the engagement of "Under the
urn Yum Tree." The Tivoli had also
aited to boom "The Cardinal" as its
ecial Christmas roadshow attraction.
(Average Is 100)
riton— Under the Yum Yum Tree (Col), 5th wk. 100
linton— How the West Wos Won (MGM-
Cineroma), 35th wk 100
11, wood Bitter Harvest (20th-Fox) 105
and The Mouse on the Moon (Lopert), 2nd wk. 105
penal Fun at Acapulco (Para) 110
e,v s—The Wheeler Dealers (MGM), 2nd wk. ..105
: —An Evening With the Royol Bolfet
20th-Fox), 2nd wk 105
.^ne 8I/2 (IFD), 4th wk 100
versify Cleopatra (20th-Fox), 23rd wk 120
':wn Lilies of the Field (UA), 2nd wk 105
m Clark Takes Charge
)f Crosby, N.D., Dakota
"^ North Central Edition
CROSBY, N.D.—Jim Clark became the
w owner of the Dakota Theatre Novemr
15, taking over from the previous
>ner, Walt Dahlund. Both men are resints
of Kenmare but Clark and his wife
an to make their home here with their
ur children as soon as they can find a
itable location. Prior to purchasing the
eatre, Clark had been associated with
e Kenmare Laundry for the ten years
llowing his graduation from the Kenmare
igh School.
Dahlund purchased, the theatre Dec. 1,
58, from Bill Ingwalson, who had built
in 1938 from its inception. Shortly after
coming owner of the Dakota, Dahlund
iployed Ray Semingson to manage the
isiness. On last September 1, Dahlund
ok over management of the theatre him-
If and started some remodeling work
lich Clark plans to finish.
Carol Lynley, a star in Otto Preminger's
"he Cardinal," will visit 11 cities during
omotional activities for the film.
Canada Add French
Filmmakers of
Name; Say Larger Market Needed
MONTREAL—The Association of Motion
Picture Producers and Laboratories went
bilingual in form as well as in fact at Its
second semiannual meeting here, when it
gave itself the French equivalent of its
English name, L'Association des Producteurs
et Laboratoires Cinematographiques
du Canada.
The association is preparing a brief on
biculturalism which will be submitted to
the royal commission which is studying
ways to meld the two cultures of Canada.
The 60 representatives of Canada's private
filmmaking industry formerly extended
their collective services to the officials of
the 1967 world fair which will be held
here.
The need for a larger market for Canadian-produced
film was stressed by Graeme
Eraser of Crawley Films. The latter, he
said, is aiming at the world market.
UNIQUE COMPETITION
He pointed out that Canada has a unique
problem in that it must compete with
French films from France as well as English
films from the United States and
Britain. A country such as Sweden, by contrast,
he said, has virtually no foreign
competition, so the successs of their productions
is practically guaranteed. For
this reason. Eraser said Canada produces
few feature films. This, he said, is why
his company concentrates its efforts in two
more lucrative areas of the film industry.
Of the two, sponsored films, the more
profitable, are "tailor-made" for large corporations.
Canada's largest businesses find
movies invaluable in public relations, advertising,
and employe training.
TEACHING AID IN SCHOOLS
In an era when television is used in many
schools as a teaching aid, the demand for
educational films has greatly increased.
Eraser related. Crawley educational films
are used not only in Canada but also in
the United States and in Great Britain.
Currently, nine films are in production
for the McGraw-Hill people. Entertainmentwise,
Crawley has a one-hour cartoon
in production for the NBC and is still
making "Ville Jolie" the first bilingual
movie of its type, which was filmed in
Montreal last year.
P. Quinn of Trans-World Films said his
company is in the technical end of the
industry, doing 70 to 80 per cent of the
Canadian Broadcasting Corp. work and 90
per cent of the commercial news prints.
The company services the producers and
makes the work prints which are then coordinated
for sound and print edited by
the producers.
David Bier, owner of Canada's largest
privately owned film company with all departments
under one roof, the David Bier
studio here, said his firm produces commercials,
short movies, and dramas for
Montreal television stations. He explained
that Canada's position in the movie industry
is partly due to the fact that adequate
financial backing is not available.
He said that the market Is unsure "and
Canadians just don't gamble."
Asked what part does the National Film
Board play in the development of the
private companies, Bier pointed out that
since the Canadian government policy regarding
the industry was usually formulated
on NFB advice, the smaller companies
suffered. But Quinn of Trans-World,
said that from a technical standpoint, the
National Film Board actually fostered
private industry. Almost every person In
the production business in Canada today,
said Quinn, has at one time or another
been affiliated with the National Film
Board. He said that the self-sufficiency of
the NFB is a result of the lack of competent
Canadian companies to aid in early
efforts.
President Charles Everett reported that
private motion picture production in Canada
is small but growing. The quantity
of the output is by no means indicative
of the quality and that the association
shows strong unity as it strives for collective
expansion, and finally, individual development,
he said.
Okum Co. Retains One
Theatre, at Toronto
TORONTO—Mike H. Okum is continuing
the family theatre interest which began
with the opening of the Biltmore Theatre
in New Toronto in 1947 and reached
a peak with the ownership of six film
houses. Mike is the survivor of three
brothers who branched out from the manufactm-e
of men's and women's hats to land
development and theatres.
The Okum Company recently leased five
theatres to the Odeon circuit—the Biltmore
in New Toronto, Biltmore in Sault Ste.
Marie, Biltmore in Kitchener, Biltmore in
Weston and the Savoy in Toronto. Two
other Okum operations, the Biltmores in
Oshawa and Kingston, were acquired by
Odeon several years ago.
Biltmore Theatres continues operation
of the New Toronto Biltmore. Mac B.
Okum. the president, died a few weeks
ago. Ben S. Okum, one of the founders of
the Variety Club of Ontario, died several
years ago. The Biltmore booking and advertising
office at 227 Yonge St. has been
closed and B. C. Rothbart, the bookeradvertising
director, and C. A. Bergman,
supervisor, have moved to the Biltmore
quarters at 120 Overland Place in suburban
Downsview.
The Odeon Theatres circuit now totals
104.
70/35mm Projectors Go
Into Academy Theatre
Frcm Western Editron
HOLLYWOOD — Remodeling of the
Academy Award Theatre, including the installation
of new projection equipment,
has been completed, according to Arthur
Freed, president of the Academy of Motion
Picture Arts and Sciences. The installation
of two 70 35mm projectors and a
complete six-channel sound system now
makes it possible to screen films produced
in any currently known process, except
Cinerama.
)XOFFICE December 9, 1963 K-1

. . The
. . . The
. . . Armand
. . Claire
. . Edith
. . The
. . Ottawa
its
MONTREAL
riie Tabah, owner of the Montrose theatres
and one of this city's senior exhibtors.
and wife have retiuned from a trip
to Australia. They said they liked life
there, which is very different from Montreal,
particularly in climate. Australians
live a very outdoor type of life most of
the year. The Tabahs were very happy to
be back with their friends . J. A.
Lapointe distributing office has consolidated
its facilities on the second floor of
the building at 7373 Lajeunesse St., moving
from the basement and part of the third
floor.
The Parish hall at Charlemagne is in-
A$ a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. ,
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BEST THEATRE SUPPLY REG'D
4810 Saint Denis Street
Montreal 34
Tel. No. 842-6762
Can novf serve you befter from
larger quarters and extended
repair
department
Complete booth equipment
Auditorium seating
Marquee letters
Sound screens & Scope lenses
Extensive stock of replacement parts
Marquee letters & boards
ENDLESS
.
stalling 35mm projection and sound equipment
in a renovation program . . . Gerry
Boyle, booker at Columbia Pictures, has
resigned . Ouellette has joined the
Arlene Neilson,
staff at Warner Bros . . .
secretary to Romeo Goudreau, Paramount
manager, was recuperating at home after
an appendectomy Wenham,
former secretary to Archie Cohen, Warner
manager, is mourning the death of her
father.
Membership cards of the Golden Age
Movie Club became valid on the 5th. The
senior citizens movie group, organized by
the B'nai B'rith women in cooperation
with United Amusement Corp., is entitled
to admission to any UAC house at a special
club rate of 40 cents . Elysee Cinema,
one of Montreal's oldest art houses, gave
a special program on a recent Satui'day
for children. Art Film's "Les Compagnons
de la Bobine, La Passe du diable and Le
Petit Scaphandrier attracted a mob of
future film lovers . . . The York Theatre
reported big attendances during its showing
of "Wall of Noise," starring Suzanne
Pleshette and Ty Hardin.
Both halls of the L'Elysee reported excellent
patronage for "Citizen Kane," starring
Orson Wells, and of "L'Immortelle" . . .
La Canadien also announced good crowds
for its "Source de Vie," while the Cinema
Laval reported fine boxoffice receipts with
"La Main Chaude" in its fifth week . . .
United Amusement Corporation, over the
signature of W. H. Giles, vice-president,
announced that it had disposed of the
property known as the Ahuntsic Theatre,
620 Henri Bourassa Blvd ... A private
preview showing took place in the Westmount
Theatre for "Seven Days in May"
Her Majesty Theatre on Guy street
here, long a landmark in the Montreal's
exhibition industry, is now only a memory.
The famous theatre has been demolished
by the building wi-eckers.
The National Film Board and the government
have presented to Nigeria two
16mm mobile cinema buses. Jacouba Djibo,
minister of defense, information and youth,
at Niamey, Nigeria, described the gift as
a symbol of Canada's disinterested aid . .
.
A motion picture and theatre club has
been formed at Ste. Therese-de-Blainville,
some 20 miles north of Montreal. Film
and theatre programs will be presented at
Ste. Therese's Seminary whose auditorium
seats some 960 patrons. The Cine-Theatre
will present its first program early in
Art Bell, well known in
January . . .
local industry circles for a number of
years, who moved to New York a few
years ago, spent the U.S. Thanksgiving
holiday here visiting friends and relatives
Cournoyer, salesman for
United Artists, was reported in the Abitibi
region . . . H. Goyette, owner of the Michel
Theatre of Ville St. Michel, was a Filmrow
visitor.
Belafonte Considering
Four New Film Futures
MONTREAL — Harry Belafonte, whose
show received a tremendous reception at
the Place des Arts, is considering making
four more motion picture films. He said
he prefers theatre concerts, although he
has enjoyed tremendous success at ^
boxoffice, in the motion picture hou
He said "Island in the Sun," which br
house records in several key cities, ^
"a very superficial treatment of a seri
subject matter."
One of the reasons he undertook
film "despite the weakness of the scri
was to disprove the feeling among p
ducers that movies starring both colo
and white performers in key roles co
not make money
Belafonte said he is considering mak
four more films "for both my own com pi
and in association with others.
OTTAWA
"The first real snow of the season wai
month" late but it came in the form
a blizzard which tied up traffic, bring
a sharp drop in theatre patronage for
November 30-December 1 weekend,
drive-ins were still operating, the Od(
Queensway and Bill Freedman's Au
Sky . exhibitors were interes
in the government announcement of ex
holidays at Christmas for the 40,000 c
servants here, one after Christmas Day t
J. M. RICE and CO. LTD
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X-2
BOXOFFICE : : December 9, ll
jjj

; itribution
I
• auditorium
and
I
EXPERT
; Other on January 2. Declared holidays
;an increased attendance at theatres.
Manager Charles Brennan of the FPC
igent has always marked up successes
th family-type pictures, such as "The
credible Journey" which ran three weeks,
has been followed by "Pun in Acapulco"
An extensive campaign preceded the
ening at three theatres of "Drylanders,"
feature produced by Canada's National
Board and released by Columbia Picfres.
The NPB itself gave door-to-door
of special heralds and concted
a press preview which gained liberal
iwspaper space prior to the start of the
!;tui-e at the Elmdale, Somerset and
leensway.
''or its Saturday morning free show for
I'eniles, the National Museum of Canada
,yed the feature-length "The Great Aditure"
from Sweden, along with cartoon
jrts . . . There were suggestions in Parliant
that the government bring all cable
, 'Vision systems within the scope of the
jEadcasting act and under the control
the Board of Broadcast Governors which
; )ervise the operation of both government
H
i privately owned TV and radio stations.
was pointed out that 300 community TV
terns would be affected. Theatre complies
own a number of such units.
r
'he FPC Capitol in Brockville is playing
i Golden Operetta series released by
tral Films, the once-a-week booking get-
Jg gratifying results at the boxoffice . . .
le Ottawa Film Council beat the gun in
f matter of yuletide pictures by showing
iirlstmas in Germany" as part of its
een program for five nights in fhe Nalal
Research Theatre for which the adision
is free. The Ottawa Film Society
insored two performances of "The Inlitance"
for members while the Bytown
lie Club had a showing of "Arsene Lu-
)" all at the National Museum Theatre.
Inna La Douce" has set a season's recl
by playing a 12th week at the Elgin,
i the engagement is continuing. At
pgston, the Odeon had a run of three
tks with "Mutiny on the Bounty."
:^|0-CarAirer Opens
II Toronto Suburb
rORONTO—The Tepee Drive-In was
jned Friday night (November 29) by Roy
lies in suburban Pickering on a site near
PE I Bay Ridges Drive-In, which Odeon
tned several months ago.
" rhe Tepee, described by Jones as Can-
)( ,'s first all-weather, indoor-outdoor the-
) k accommodates 600 cars, and featui-es
just off the snack bar.
'he opening bill included "Diamond
Hid " "40 Pounds of Trouble."
>deon is preparing to reopen the Duffin,
which it recently acquired, after im-
P vements.
tty and Autry on TV
Western Edition
lilOLLYWOOD — Dorothy Lamour and
»ie Autry have been signed to make one
B their rare television appearances, and
lir first together, as guest stars in the
|ho Killed Madison Cooper?" segment
MABC-TV's Gene Barry starrer, Burke's
TORONTO
The new board of directors of the Motion
Picture Theatres Ass'n of Ontario is
scheduled to meet December 12 at its local
office to elect officers and to draw up plans
for the coming year. The meeting had been
postponed because of the death of Mayor
Donald Summerville, brother of William
A. Summerville, 1963 president of the
MPTAO, and also on account of the illness
of Arch H. Jolley, executive secretary for
many years.
Acquired by Odeon Theatres several
months ago, the downtown Savoy is scheduled
to close temporarily after the engagement
of "McLintock!" for a modernization
project which will include a new
lobby. It will reopen as the Coronet. Odeon
has reopened the Roxy at Owen Sound
following remodeling . . . The Canadian
Film Institute held its 28th annual meeting
Thursday i5» in the National Film
Board building on Lombard street. Consideration
was given to establishment of an
archives section for the film industry, and
a selection of early-day films was screened
following adoption of reports and other
items.
The former Christie Cinema on St. Clair
avenue, operated by B. Pode, has been converted
into a ballroom and concert hall
and plans are to install bowling lanes . . .
A memorial fund in honor of the late
Mayor Summerville, a former exhibitor,
has been launched in aid of Variety Village
School in which he was actively Interested
as a Variety Club member. At the monthly
luncheon meeting of the club, tributes were
EVERYTHING FOR THE THEATRE
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104 Fourth St. S.W. Calgary. Alt.
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THEATRE
STREET ADDRESS
paid to the former mayor and to President
John P. Kennedy who was a Variety member
in Washington. The barkers also
honored B'nal B'rlth on its 40th anniversary
In Canada.
After 44 consecutive weeks in Toronto,
"Lawrence of Arabia" is finishing its run
at the Falrlawn which took over the feature
immediately after its Canadian premiere
at the Carlton ... At the International
Cinema, the original art theatre here,
"This Sporting Life" was good for a sixth
week. In nearby Hamilton the Century
held "Women of the World" for a fourth
week.
President R. VV. Bolstad of the Famous
Players and Ben Geldsaler, chief booker,
have returned to Toronto from Spain where
they attended a screening of "The Fall of
the Roman Empire."
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THE NATIONAL FILM WEEKLY 52 issues a year
^^^3
825 Van Brunt Blvd., Kansas City 24, Mo.
iCOFFICE December 9, 1963
K-3

Sell . , and Sell P
Scores of busy little messages
go out every week to a tremendous
audience — and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier
and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified
Ads
in
BOXOFFICE
Greatest Coverage in the Field—Most Readers for
Your Money
Four Insertions for Price of Three
K-4 BOXOFFICE :
: December

SauU>mt4it • CincesiifiiU, • ^funtiniuttccT
M©Pil.H
DECEMBER
9, W
SFTTION OF BOXOFFl'l
I
II
IB
Extensive use of glass and a white color scheme create a spacious lobby in the new Skouras Closter Theatre, Closter
Shopping Plaza, Closter, N. J.
Flooring of stone and yinyl-coyered walls are not only attractive but easily maintained.
featuring
fflalntenance
and
Sanitation
^

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NOW AVAILABLE FO
DRIVE-INS IN 70mm!
"BEST PICTURE OF THE YEAR"
Winner of 7 Academy Awards!
liSYRENCE OFABABIi
... the fabulous Sam Spiegel-David Lean Academy Award winner, has been
released to drive-ins. This first general release of a 70mm film to outdoor theatres is setting
the trend for similar availability of other 70mm attractions now ready or being planned. The
reason for this is obvious. Nothing less than the 70mm process can show these films the way
they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor
screen—think how much more effective it is on the even bigger outdoor screen! 70mm projection
is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future
of drive-in projection is increasingly and inevitably to the larger process. With Norelco's
advanced model AAII Universal 70/35 projector, you not only have the world's finest 70mm
equipment—but in less than 4 minutes you also have the most modern, rugged and troublefree
35mm mechanism. For today and tomorrow, Norelco 70/35 is your wisest investment.
The 1962 Academy of Motion Picture Arts and Sciences presented
this award for outstanding achievement to the North American Philips
Company (or the design and engineering of the Norelco Universal
70/35mm motion picture projector.
© AlvlPAS
®REG. UNITED STATES PATENT OFFICE BY NORTH AMERICAN PHILIPS COMPANY. INC. NORELCO IS KNOWN AS PHILIPS IN CANADA. 100 E. 42nd Street, NeW Yofk, N.Y. • PhOne: 212-OX 7-W)
The MODERN THEATRE SECTIi

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TV, Radio, Magazines, Newspapers, Outdoor Posters, Point-of-Sale-Pepsi is
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national Accounts Dept., Pepsi-Cola Company, 500 Park Avenue, M. Y. C.
KOFFICE :: December 9, 1963

'
DECEMBER 9, 1963
T,HE COST OF maintenance
is a big factor in the operation of anybusiness—no
less so for theatres. It is
important, therefore, when planning to
build a new theatre or remodel an
existing one, to give particular attention
to the selection of building and furnishing
materials which will require the
least expense in labor time, as well as
in equipment and supplies.
Such materials are available in a-
bundance through the magic of modern
science and industry. Vinyl is used
extensively for floor and wall coverings,
easily wiped clean and long-lasting in
beauty and color-retention. Fiberglas
has gained favor for screen curtains
and draperies, not only for its firesafety
qualities, but because it requires
minimum care.
Chased aluminum is a popular
material for the facing of refreshment
stands, beautiful in appearance and
simply maintained. Formica and like
materials, with baked-in patterns and
hard surfaces, have long been favorites
for drive-in theatre cafeteria counter
facings and tops because they require
so little
core.
Stainless steel and aluminum, also
requiring minimal maintenance, are
importantly used in drive-in theatre
kitchens and cafeteria counters, and
frequently appear in other areas of
both drive-ins and hardtops.
Structural glass, available in many
a happy choice
colors and patterns, is
for theatre fronts. Its permanent finish
requires little attention. This is also
true of mosaic tiles which ore growing
in popularity for theatre fronts and boxoffices.
As has been said before, easy maintenance
does, indeed, begin with construction.
o n t n I
*
Luxurious Carpet Is Also Practical . . . Although Initial Cost Is
Higher, Maintenance Cost Is Lower Than Other Floors
How to Make Year-End Tax Plans . . . Proper Planning
Before Year-End Will Reduce the Two-Yeor Tax Bill
for Your Theatre Jack Bedford
Strong Executives and NTS Branch Managers in Get-Together..
Truck Advertises Sanitation and Movies
What to Look For If Sound Reproduction
Is Very Inferior Wesley Trout
Highlights of NAC Sales Clinics
Life Memberships to Okun
Device Adjusts Frequency Characteristics of
Multi-Channel Sound Systems
DEPARTMENTS:
Projection and Sound 10 Readers' Service Bureau.
Refreshment Service 14 Advertisers' Index
New Equipment About People and Product,
and Developments 18
1^
ON THE COVER
The picture shows entrance doors to the Closter Theatre on the
right, and an oriental motif is carried out with beaded curtains on
the picture windows, plants and incense burner. A later issue of
the Modern Theatre Section will carry an article on the entire
theatre.
I. L. THATCHER, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each monti
Editorial or general business correspondence should be addressed to Associoted Publication
825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technicol Editor; Eastern Reprt'
sentative: D. M, Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y
Central Representatives:
Western Representative:
Louis Didier, Jack Broderick,
Wettstein, Nowell & Johnson,
5811 N. Lincoln, Chicago 45,
Inc., New York Life BIdg., 2801
Hi
We'
St., Sixth Los Angeles 57, Calif.
r

!
A Scene From America's Projector Carbon Center.
Equipment for coating carbons with copper
"Coating projector carbons with the right amount
of copper is a top-billing production step"
-says SID MORLEY
"National" Sales Ennineer
This equipment performs the
important task of coating projector
carbons with copper—not
for eye appeal, but for the vital
purpose of assuring more dependable
screen lighting. The
Sid Morley
coating helps conduct current from the jaws of
the lamp to the arc. For maximum light efficiency
the copper coating must be of precision
thickness— no more— no less!
From the coating operation at "America's
Projector Carbon Center" in Fostoria, Ohio,
National carbons move to an automatic resistance
test, where a direct reading instrument
measures in ohms-per-inch the coating on each
carbon. If the coating is too thin or too thick,
the unwanted carbon is ejected from the line.
How is this rigid test related to good lighting?
First, if the coating is too thin, the carbon might
spindle back to the holder, resulting in freezing
and a possible lamp shutdown. Secondly, if too
thick, it might produce copper diipping and
cause the arc to wander.
In coating and all other manufacturing steps.
National carbons are produced by today's most
reliable quality control methods. We want to
be sure your patrons get the finest screen lighting
that projector carbon money can buy
UNION
CARBIDE
^_
UNION CARBIDE CORPORATION
CARBON PRODUCTS DIVISION
270 Park Ave.. N. Y.. N. Y. 10017 • In Canada: Union Carbide Canada Limited, Toronto
OXOFFICE :: December 9, 1963

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LUXURIOUS CARPET IS ALSO PRACTICAL
Although Initial Cost Is
Higher, Maintenance Cost
Is Lower Than Other Floors
Warpet's image as a beautiful and
dignified, but somewhat perishable luxury
has shifted. It is now being recognized as a
beautiful and dignified but superbly
practical floor covering," according to a
new booklet published by the American
Carpet Institute which is based upon an
exliaustive study by the Industrial Sanitation
Counselors, Inc., of Louisville, Ky.,
considered one of the nation's leading cost
control specialists in industrial housekeeping.
The new study has established that the
total annual "use cost" of carpeted floors
in public spaces is from 40 to 47 per cent
less than all the major types of noncarpeted
floors.
HOW "USE COST" IS FIGURED
The concept of annual "use cost," as
developed in the study, is based on the
combination of the installed price of the
flooring materials, plus their upkeep costs
per year, divided by the number of years
of the expectant wear-life for each product.
Beautiful carpet covers the lobby floor and sweeps up the wide stairs in the recently remodeled Foti
California Theatre in San Diego, Calif. The small red pattern is woven against a black ground color
In addition to the luxurious warmth and color added to an interior, carpet also has acoustical qualities tq
abiorb sound, and reduces the incidence of slips and slides. As spelled out in the accompanying article
it also has the lowest "use cost" of all the major types of non-carpeted floors.
Analyzed in the study were the installed
price, average wear-life expectancy and
maintenance costs for carpeting, asphalt
tile, vinyl asbestos tile, vinyl tile and terrazzo
floors in a wide variety of actual
commercial installations across the country.
A total of 400,000 square feet of carpeted
floors was examined and evaluated
and compared to well over 1,000,000 square
feet of various kinds of non-carpeted
floors.
Some of the types of buildings covered
in the study were office buildings, banks,
schools, department stores, hotels, motor
hotels, hospitals and governmental buildings.
THE STANDARD OF COMPARISON
For purpose of the cost study, 1,000
square feet of floor space was used as the
standard of comparison. Maintenance
costs included costs of labor, equipment
and supplies, and were based on the manpower,
time and equipment required to
sustain "90, 80 and 70 maintenance levels."
In the Maintenance Level Rating System
developed by Industrial Sanitation Counselors.
100 would equal perfect appearance
'higher than many building owners believe
possible I
Installed costs were based on the average
costs for the materials determined
from the range of lowest-to-highest prices
normally charged for the flooring products
in commercial use.
As revealed by the study, the following
is the total annual use cost comparison at
a 90 maintenance level, per 1,000 square
feet:
Carpet $182.41
Terrazzo $307.86
Vinyl tile $310.81
Vinyl asbestos tile $320.89
Asphalt tile $348.29
In arriving at these figures, the installed
cost per square foot of carpet and the other
flooring materials was based on the following
averages: Terrazzo—$2 per square
foot; Carpet—$1.20 per square foot (including
padding ) ; Vinyl—80(' per square
foot; Vinyl asbestos 55( per square foot,
and Asphalt tile 35f per square foot.
The life expectancy, determined from the
actual experience of the commercial and
institutional buildings under study, was
based on medium-heavy traffic conditions
for each of the flooring products: Carpet
12 years, Asphalt tile— 15 years, Vinyl
asbestos— 18 years. Vinyl tile—20 years.
Terrazzo—30 years.
As determined by the study, although the
initial cost of carpet is higher than most of
the other flooring products, its maintenance
cost is so much lower than any of
the other materials, that over its wear-life,
carpet becomes the most economical in
terms of total use-cost.
COMPARATIVE COST FIGURES
For example, the annual maintenance
labor cost per 1.000 square feet is $70.10
for carpet, $213.45 per year for vinyl,
$230.97 per year for vinyl asbestos, $261.34
for asphalt tile and $214.40 for terrazzo.
Outlay for maintenance equipment and
expendable supplies is also correspondingly
lower for carpet.
Full details of the study have been published
in the completely new version of the
American Carpet Institute booklet: "Ci
ting Costs with Carpet." The initial boo
let, published in 1956, contained the resu
of a previous study conducted by Indu
trial Sanitation Counselors, which doCj
mented for the first time that the maint
nance cost of carpeted floors in commerc:
installations was substantially lower th
non-carpeted floors in all types of trafj
conditions.
ithe
The new study was initiated by
American Carpet Institute in response
i
the recognition by architects, builders aj
management of public and commerc j^ j
buildings that data on total costs, includi
upkeep expenditures as well as initial p\
chases, was urgently needed in order
arrive at sound economical basis for sele;
ing flooring materials.
OPERATING COSTS VITAL FACTOR
As pointed out in the new booklet:
"Ownership is increasingly aware
initial construction costs are only onei
several influences on the ultimate pro!
ability of a property. Operating costs
often the decisive factor. And mail
nance costs represent a substantial
centage of operating costs."
and
EC
TOslit
All cost figures and an explanation;
the data developed in arriving at these 1 h>
ures are presented in the new booklet, "l^ff ^
publication is fully illustrated with
charts and diagrams to clarify the d
a?!
and comparative cost figures.
Copies of the new version of "Cutli?
Costs with Carpet" can be obtained fun
the American Carpet Institute. (se
Readers' Service Bureau Coupon, page )
The MODERN THEATRE SECTl
J

. Unning
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How to Make Year- End Tax Plans
Proper Planning Before Year- End Will Reduce
JACK BEDFORD
The Two -Year Tax Bill for Your Theatre
A FTER YEARS of talk about changes
J the income tax structure, it is a well-
(ucated guess that there will be several
• canges that will become effective on
,iiuai-y 1, 1964. Plans you make now will
I ve a bearing on your total income tax
for two years—this year and next.
Ta.x experts are of the opinion that both
ir.

Strong Executives and NTS Branch Managers in
Get-Together
While in New York City for the recent TOA-TESMA-TEDA-NAC convention and
tradeshow, branch managers of National Theatre Supply Co. attended a breakfast
at the City Squire Motor Inn at which they heard a detailed description of the
features and operational advantages of the new Strong Futura projection lamp by
Arthur J. Hatch, president of Strong Electric Corp. He also discussed the sales
policy on this lamp. Clifford Callender, sales manager of the theatre equipment
division of Strong, described the new Bi-Powr silicon-type rectifier, cold-type
reflectors, the new Strong X-/6 xenon lamp for 35 and 16mm projectors, and a
new slide projector with xenon light source. Bill White, field representative for
Strong, also led the discussion. Attending the meeting were: (from left, standing)
Hatch; H. J. McKinney, vice-president of National Theatre Supply, Boston;
Bostick, vice-president. National Theatre Supply, Memphis, Tenn.; J. Servies, vie
president. National Theatre Supply, Tarrytown, N.Y.; A. Smith, National T/ieo;
Supply, New York City; W. White, Strong; W. C. Hutchins, Philadelphia, Pa.
Baldwin, vice-president. National Theatre Supply, New York City. Left to rig
—seated; C. Callender, Strong; R. H. Richardson, General Precision Equipmu
Corp., Tarrytown; J. Currie, vice-president. National Theatre Supply, Torryf

Truck Advertises Sanitation and Movies
DOLORES BARUSCH
A new Ford Econovan, advertising cleanless,
was recently placed in service by
uce Matson and Kirke Erskine, ownerserators
of the Steinbeck, Hill and Globe
leatres in Monterey and Salinas, for their
nitorial staff.
Rather than trying to keep their 1956
ition wagon patched together, Matson
id Erskine decided to buy a new truck.
ONLYWCECO!
ii back of this truck used for rryaintenance ir) t/ie
S'mbeck, Hill and Globe theatres in Monterey and
S'nos, Calif., is lettered: "I'm on my way to clean
>UR FAVORITE THEATRES, Steinbeck, Hill,
Cfae." It has excellent advertising value as it
t 'els about the area.
pint it up and derive some advertising
\ ue from it as it travels around the area.
Uways priding themselves that they had
t' cleanest theatres in the area, these
c?rators felt they should capitalize on
tj; fact. Of course, by providing their
jiitor, Edward Youngbar, with such an
On the side of the truck beneath the theatre logos,
the slogan reads: "Your Finest INTERNATIONAL
LUXURY THEATRES" On the cab door is lettered:
"Ed Youngbar, Sanitation Engineer," and across the
front is "Go to a Movie."
attractive piece of equipment, coupled with
his name printed on the side as "Sanitation
Engineer," certainly created a feeling of
pride for Youngbar and he is working
harder than ever to make sure the theatres
are spick and span at all times.
Actually the truck, with its "Go to a
Movie" slogan lettered across the front, is
hoped to advertise motion pictures in general
and stimulate theatre business
throughout the area. Prom the comments
they have received, Matson and Erskine
feel their truck is one of the best investments
they ever made.
For more information about products described
editorially or in advertising in this issue use Readers'
Service Bureau coupon on page 19.
N ..---^ to all our friends
^v
ar}d customers from
everyone at the
\ Kneisley Electric
* Company
BAUER SELECTON
16mm PROJECTOR
Some of the features that put the Bauer
in a class by itself:
• IVi hrs. uninterrupted showings with
5000 ft. reel.
• No skilled operator needed — simple
push button operation.
• XENON LAMP operates 1500 continuous
hrs. ... No carbon replacement
... No lamp maintenance ... No mirror
splatter. .. No exhaust system
needed (Generates no carbon monoxide
fumes) . . . Instant starting at peak
output . . . Quality closest to daylight
...Variable light output with no
change in color quality.
• 2000 WATT XENON LAMPHOUSE delivers
4100 lumens — fills Cinemascope
screen over 40 ft. wide. 1000
watt Xenon gives 2300 lumens for
Cinemascope screens to 30 ft. wide.
• Exclusive lamphouse "Cold Mirror"
reduces aperture heat — extends
film
life.
• Film Pulldown System, Maltese Cross
Design Intermittent Sprocket, insures
positive, safe film engagement — no
claw mechanism to damage film.
• Circulating Lubrication System for
trouble-free
operation.
• SOUND SYSTEM — Optical & Magnetic
Sound Heads ... Amplifier
handles optical & magnetic signals
... 15 watt amplifier for optical and
magnetic reproduction.
> CECO 2-Speed Synchronous Motor 16
& 24 F.P.S. available.
• Simple Installation.
• Guaranteed Parts & Service.
May the joys of Christmas
be yours and may your New
Year be filled
with Peace,
Happiness, and Prosperity
INDUSTRIAL DEALERSHIPS AVAILABLE
For complete information, write:
Projector Division. Dept. 32
CAMERA EQUIPMENT CO., INC.
^p^^
S
KOFFICE December 9, 1963

ilia,
Irsjii,
ACHIEVING HIGH-QUALITY SOUND REPRODUCTION
WHAT TO LOOK FOR IF
SOUND REPRODUCTION
IS VERY INFERIOR
w. E HAVE FOUND
IN THE FIELD, in many
situations, very inferior
sound reproduction
due to a mismatched
speaker setup,
and wrong size
and type of speaker
for that particular
auditorium. In some
cases the low frequencies
were overemphasized
Wesley Trout
and the
sound reproduction
was "boomy," resulting in very poor reproduction
of female voice and brilliant
music.
The low and high-frequency speakers
should be set about 40 cps and the high
frequency response around 8,000. Please
keep in mind, however, the setting of the
frequency response will depend upon the
acoustical treatment of the auditorium,
balcony and other factors, such as a dome,
etc. In some cases we have set the response
at 50 to 5,000 cps. With a reel of
good music and male and female dialog,
you can test for the most pleasing reproduction
in any theatre.
A two-way speaker system is a "must"
in any theatre, in our opinion. While the
principle of operation of loudspeaker equipment
is really simple, it is a very difficult
and complicated job to produce loudspeaker
equipment which will efficiently convert
a wide range of electrical frequencies Into
sound energy, particularly where considerable
amounts of energy are needed to make
sound loud enough to be heard comfortably
over a considerable area.
Low-frequency sounds from either horns
or baffles are relatively non-directional,
that is, they spread out fairly well all over
the area in front of the horn or baffle.
This Is, unfortunately, not true of t
higher frequencies; they tend to be ccxiflB
along the axis of the speaker unit in t
baffle, or along the longitudinal axis
the horn. Anyone can verify this by noti
how much more crisp and clear the qual
is, directly in front of a radio speak
than it is some distance from the side
In theatre work, where the aim is to pi
vide good sound quality at every seat, tl
problem of high-frequency distribution
very important. Two-way loudspeal
systems solve this distribution problem,
addition to eliminating the need for co»
promising the efficiency of speaker ui^
to enable them to reproduce both high a|
low frequencies.
lioatt
A COMPLETE ASSEMBLY
A high-frequency horn (a multicellu
horn), a high-frequency speaker unit a
a horn throat constitute a complete i
sembly that will reproduce faithfully
properly matched to the output of t'
system, all the high frequencies of ti
sound originally photographed on
sound track on the film. Since the high^byi
frequency sounds tend to be absorbed
soft materials, the higher-quality hlg,
frequency cellular horns are usually ma| lilll
of metal and have adjustable legs in fro
when mounted on top of the low-frequei^
speaker enclosure, for adjusting hi iitssi
.•
enough to direct the speaker properly
best results.
Low-frequency speakers are mounted
proper housing, specially constructed i
side, with wings for high-quality lo
frequency response. With some systenu
U.
Audi
in one package
LEASE FINANCE PLAN
TECHNICAL PLANNING
TOP GRADE EQUIPMENT
THAT INCLUDES NORELCO PROJECTORS
Soundheads — Lamps — Projectors — Amplification Speakers — Seating — Screens
Screen Towers — Carpets — In-A-Car Spealiers — In-A-Car Heaters.
Now you can finance new theatre equipment — remodel or replace outmoded equipment
in your present one all with the same company. No need to purchase part of the
equipment from one company, have it installed by another, and serviced by a third.
Ballantyne technicians handle your theatre work from start to finish. And saves you
money.
^^0^ 11^^ tynG
Instruments and Electronics, Inc.
1712 JACKSON ST. OMAHA, NEBRASKA 68102
A DIVISION OF ABC VENDING CORPORATION
TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
Iwal
mnls
ETHYLOIEl
Available at All Theatre Supply Dealers
Fisher Manufacturing CoL^
1185 Mt. Reod Blvd.
?rt
Rochester, New York, UJi.A.
The MODERN THEATRE SECTlll

: lidspeaker
'
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sllksover is placed on the side of this
Ojinet, while with others it is in the
pwer amplifier cabinet. For very large
aditoriums, two high-frequency units and
to to f»ur low-frequency loudspeakers are
rsessary. In some cases two low-frequency
shakers are mounted in the same enc«ure
and two-drive units are mounted at
t; throat of the high-frequency multicel-
I'ar horn. The low frequency uses a dual
tded horn. This makes for better sound
ctribution, if two speakers are placed tother
in the cabinet.
QUALITY OF SPEAKERS
jet us pause here and discuss quality of
s'akers for good sound reproduction.
\ien setting up a first class theatre
sind system, it should always be kept
mind that the reproduced sound can be
better than that produced by the poort
component in the system. In many
[;es the "poorest components in the systii"
are the loudspeakers.
\ high-quality loudspeaker system must
r)roduce the same sound which is procced
by all the instruments of a large
cihestra, with the proper amount of
ts and "highs" response so that the
i*isic will be crisp and brilliant. It must
;')Ject to the audience low-frequency vihtions
identical with those of large in-
Fuments such as a pipe organ, bass viol,
fd the high-frequency vibrations of the
\ilin, triangle and piccolo. We now have
systems, along with proper
cjssover network, that will faithfully repduce
the sound of all the orchestra in-
.moments, provided, of course, the balance
( the equipment, namely, amplifier and
smdheads, do their part in delivering
l;h quality sound to the speakers. It is
\ derstandable that the sound system must
P in first class condition and adjusted
t deliver all the frequencies recorded on
optical sound track or magnetic track,
Et;
/good speaker system cannot remove distted
sound reproduced from the amplifr
or soundhead, nor other sounds that
ap up in the amplifier or soundhead,
as hum, "motor boating," etc. The
f;
aplifying equipment must be kept in
pd repair for high-quality sound.
j
CURVE SHOULD BE SMOOTH
rhe frequency-response curve should be
Irly smooth, with as few sharp peaks
id dips as possible, since these discontiuities
in the response represent mechani-
(I resonances which result in bad transnt
response.
[iThe response should be reasonably flat
(er a frequency range of 50 to 8,000 or
',000 cps. This is subject to some changes,
i many situations, in order to obtain
I'asing response to fit the theatre's acouslal
conditions, etc.
There are several excellent speakers on
te I market for motion picture theatres.
I 'jie finest in design and construction in
isound system and the best-quality loudeaker
or speakers should be selected rejw
iii II . r-—~.ae-»w

it
,,
LOTS 01 LIGHT
FOR SALE
of a Bargain
with this marvel pf
pro/erffM lamp.
I^^FUTURA^
MOST
LIGHT
PER CARBON DOLLAR
for 35mm and 70mm prolection.
Initant change from
i film width to the othe
..NEW
TOP LIGHT OUTPUT
oar and driv
|^5»^FUTURA^
^^.
ACHIEVING HIGH-QUALITY SOUND
Continued horn preceding page
ment. the best check on any sound system
is the "listening" test In various parts of
auditorium.
The crossover plays a very important
part in sound equipment installation. When
two loudspeakers (high and low-frequency
speaker combination) are installed, the
frequency below which the low-frequency
speaker receives the electrical signal, and
above which the high-frequency unit receives
the signal, is called the crossover
frequency. Generally, this crossover frequency
is in the region of 500 and 2,500
cps. This will depend, of course, on the
particular make of speaker combination
installed, and the manufactui-er's data
should be consulted to make sure you have
the "right" type of crossover setup for
your particular setup or you can mar the
quality of the sound output. A crossover
network must be used to perform this function,
located in the projection room or
backstage. The crossover network should
present a constant impedance to the amplifier,
and deliver power to the speakers.
There should be provision for setting the
volume output equal for both speakers.
This is generally taken care of at the crossover
network in a high-quality loudspeaker
setup.
ONLY FOR A SMALL THEATRE
There are quite a few installations, in
small auditoriums, using bass-reflex cabinet
with a 15-inch speaker inside and
high-frequency unit mounted on top. This
will do very well in a small theatre, but is
not recommended for large auditorium.
Usually a crossover arrangement is made
up by the installation engineer at the
time of installation and works fairly satisfactory.
The type of low-frequency speaker
for this kind of installation should be a
permanent type using highly magnetic material
and a high quality cone of wellknown
make. Cheap speakers always give
inferior sound and will not faithfully reproduce
all the frequencies without some
distortion. This same advice applies to a
small, high-frequency, metal-type speaker.
The above loudspeaker will "get by" in
theatres seating around 200-250, but Is not
highly recommended. We find quite a few
installations using only a 12-inch conetype
speaker on a large baffle, but such
a setup is not for a motion picture thej
that wants to compete with high-fidi
sound in homes. You must have
quality sound reproduction to meet TV
high-fidelity sound competition.
Loudspeakers seldom give any troi
if given proper care and they are 1
free of dirt accumulation. Often, when
have given a sound system a comp
check, we have found speakers covi
with dust, connections corroded and
interior of cone speakers full of dirt. "
condition will certainly mar sound
production and should never be alloi
to exist in any theatre.
DAMAGE TO VOICE COIL
Troubles — Damage to the voice «
the most delicate component
speaker, may impair the quality of so^
obtained from a speaker, or may rer
it entirely inoperative.
The voice coil may burn out, but,
to rugged construction of modern thei
speakers, this trouble is not very com;
But, keep this in mind: If the speake
subjected to prolonged and excessive
ume (overload), especially at low
quencies, this may cause it to burn
and a new voice coil will have to be
stalled before it will operate again.
We find that open circuit in a vc
coil is rather more likely to be caused
a break at the point where flexible lei
are joined to it. Check with your ohmme
for opens. Another cause of broken le
can be traced to continuous vibrationi
the coil—excessive vibration. In many h
m
'
jspe
so©
itisr
"'|"
quality loudspeakers the construction
the leads is such as to make a break,
this kind impossible, but should one
lol
your speakers "go dead" you should oh
at the connections with an ohmme| Aft
These leads are larger than those in cp»-W«
type speakers, and a terminal blockj
generally used for connection.
The field coil, on the contrary, is CQ
monly wound of heavy wire, little s
ject to open-circuit, and a speaker b1
for the motion picture theatre very seld
gives trouble unless excessive voltage
applied. Too, the voice coil is more rugi
in construction and special wire is u
for long, trouble-free operation,
i
trouble can develop if overloaded or|
dust is allowed to accumulate. Most
speakers today are of the permanent mi
netic type and no power is wired to the f^
coil; only the transmission line to the cro
I
jj
intl
II
wly com
Ww
«[IIE'
THE MOST ADVANTAGES
Low original cost. Greater operator
convenience. Efficient
uie of itandard 20-inch
Need
repairs?.
oloijej
! your Strong deale
write /or literature
Electric
Corp.
City Park Ave., Toledo, Ohio 43601
nUPHONE: 248-3741
'SERvice-'
REG.U.S.P«t,OFF.
The next time your projection equipment needs repairs ask your
dealer to install genuine LaVezzi Super Service replacement parts.
Their unexcelled performance and long life make them your best
buys . . . Only the finest— since 1908.
The MODERN THEATRE SECTJ
SlCt

: or direct to the voice coil from matchtransformer.
sum up, if you plan on installing
loudspeakers, we suggest that you go
a theatre that has a late-type setup
listen to the quality. Do this with
ral makes before you make final deion
on your selection. Sometimes one
change either the low or high frency
speaker and make considerable
(irovement in the quality and clearin
sound reproduction, but in most
!;s it is recommended, from long ex-
|ience in the field, to have a "matched"
llspeaker system, using care in match-
ADLER
LETTERS
ASSURE SELLING IMPACT
FOR YOUR CHANGEABLE SIGNS!
ie ooly complete line of Plastic and Aluminum
Iters, from 4" to 31", Including "Snop-Lok"
ostic Letters that won't blow off, won't fall off.
II sizes of Adier Plastic Letters ovailoble in
I, Blue, Green, Opaque Black. For Free Cataof
AdIer 'Third Dimension" Changeable
stters—Mechanical Letter Changer—Stainless
eel Frames Glazed with Glass or Plastic—Lowest
"Sectioned" Displays—Cast Aluminum
Mounties" for building identification—write;
I
ADLER SILHOUETTE LETTER CO.
|l843-A W. Olympic Blvd., Loi Angeles 64, Calif.
ing impedance and the crossover for perfect
distribution of the "highs" and
"lows."
Servicing loudspeakers — The loudspeaker
system requires an occasional
cleaning and inspection of connections for
tightness. The wing nuts and washers securing
the cover on the back of the lowfrequency
unit should be checked or you
might have a rattle if they become loose.
At least once every six months one should
tighten the wing nuts and check the connections
to the speakers. Also the speakers
should be cleaned inside and out.
The crossover point with many modern
sound systems for theatres is around 2,-
000 cps. So this should be checked by an
engineer, or secure this data from the
manufacturer of your particular loudspeaker
system. This is very, very important
data and should be adhered to for
high quality sound reproduction.
We briefly bring to your attention this
information: Back wall "slap" is probably
the most difficult to clear, especially in
auditoriums with high balconies or large
unbroken back wall areas, as direct sound
may be reflected from the back wall to the
seating area. The back wall should be
treated with sufficient acoustical material
and the high frequency unit directed down
to the center of the seating area but still
be heard clearly in the back row of seats.
Side wall "slap" can be helped by plugging
two upper outside cells of the highfrequency
horn with wool yarn, and, of
course, properly treating the walls with
sufficient acoustical material.
Winner of
Grand Prize
Loois Kerasotes, left, of Kerasoies Theatres, Springfield,
III., and a member of t/ie National Aa'n of
Concessionaires, was the lucky winner of the NAC
Tradeshow Treasure Chest grand prize, donated by
Continental-Apco, Inc. Melville B. Rapp, director of
sales of Continentol-Apco, made the presentation of
a 1963 RCA Stereo, Hi-Fi, AM-FM set at the recent
tradeshow in New York City.
Use Readers' Service Bureau Coupon, Page 19.
mOLITF
.LUMINATED PRICE ADMISSION SIGNS
;ur enlarged plant facilities assure OVERNIGHT
service from coast to coast.
I
Plastic Signs Engraved for the Entire Theatre
^nd for Folder *Pal pend.
V)URA ENGRAVING CORP.
LAMOLITE-BOWMAN DIVISION
West 20th Street New York 11, N. Y.
*
Kd by
friONAL
fEATRE
JPPLY
*A )JC* HIGHEST QUALITY
CHROKAE
CLEAHER
(LEANS
CHROME
POPCORN
MACHINES
>tC
Spa^^^'''^ clean
[
^
pXOFFICE December 9, 1963 13

HIGHLIGHTS OF
A
VERITABLE POTPOURRI Of SUCCCSSful
merchandismg ideas, point-of-sale tips,
personnel training pointers, management
suggestions and other useful and valuable
information for theatre concessionaires
was stirred up in the well-attended sessions
of the National Ass'n of Concessionaires
in New York City last month,
and great enthusiasm for the coming year
was engendered. Below are some of the
highlights of the programs for the benefit
of those theatremen who were not able
to attend and for those who would like a
brief review of what they heard.
MERCHANDISING AND PERSONNEL
Merchandising and promotion are really
the same thing. They mean service, attractive
presentation and publicity, but we
must never forget that we must stress selling
"fun." We should never seek the "fast
buck," but rather think in terms of the
"long dollar."
Figures for our operation show that 84
per cent of the business which we lose is
lost through indifference. That indifference
may be on the part of an attendant at
a concessions stand, or an usher, but in the
end management must bear the responsibility
for it. Likeability is a fundamental
concept of leadership.
—C. S. Baker, All-Weather Rollerdome,
Nashville, Tenn.
Schools should be established for theatre
employes so that they will know exactly
what their duties consist of, whether they
be boxoffice cashiers, ushers or concessions
attendants.
P\irther, we need new thinking. There
have not been too many changes in our
business because we apply the same routine
as we did in the '20s. If exhibitors don't
sell the product, concessionaires cannot sell
confections, whether it be soft drinks, popcorn,
candy or ice cream.
—Jack Fitzgibbons jr., head of
Theatre Confections, Ltd., Toronto,
Canada.
NAC SALES CLINICS
stamina, common sense and managerial
and executive ability.
Color, lighting and speed of operation
are other important considerations in onthe-spot
sales. It is almost impossible to
over-illuminate a concessions.
It is our responsibility to develop efficient
sales help so that the public may be
properly served.
—C. L. (Chuck) Sweeney, director
of concessions sales, Odeon
Theatres, Ltd., Toronto, Canada.
There is a growing realization of the role
of the attendant behind the stands in
making sales. Disneyland has a special
training program which could serve as a
model for the entire concessions industry.
A pleasant smile, an accommodating
manner and a flair for meeting the public
are all-important assets in achieving sales
at the point of contact. The manner in
which the product is presented by the attendant
has been found to have a vital
role.
MANAGEMENT
—Robert E. Freed, president of the
International Ass'n of Amusement
Parks, Salt Lake City.
Proper purchasing, a tight control system
in order to obtain the maximum dollar,
modern equipment, regular distribution
to theatres and sales-incentive plans
are highly important to the successful op-
Point-of-sale presentation is vital, and
the final act of a sale is a personal relationship
between the customer and the
sales person. Characteristics of sound
point-of-sale merchandising techniques include
a genuine liking for people, understanding
and desiring to serve the customer,
imagination and vision, knowledge
of products, physical and emotional

fectionery Institute are as follows:
Candy Is a high energy food and rcch
shows that theatre audiences cone
considerable energy while identifythemselves
with the characters on the
en.
Candy can be used in weight-control
It has been demonstrated that candy
)S to keep motorists awake, and thereis
being tied in with safety programs.
Candy makes for gracious entertain-
—Charles Lipps, chairman of the
board of the Candy, Chocolate
and Confectionery Institute,
Chicago.
andy is a "plus sale," and it would be
lood idea for the Institute (mentioned
we) to promote a "Candy-of-the
Bith" campaign. However, managers of
tlrd-ticket" theatres should hold the
;e line on candy and other concessions
IS.
Si —Johnny Johnston, director of
concessions and vending, Walter
Reade-Sterling, Inc., Oakhurst,
N.J.
i! PCORN
opcorn sales represent about 7 per cent
»ach theatre's gross in the chain with
oh New England Theatres Service Corp.
associated. Gimmicks used to increase
corn sales include prizes to sales at-
1 dants for sales over their quotas, free
ies of movie guides with each sale of
icorn and the use of screen trailers.
—Jack O'Brien, New England
Theatres Service Corp., Boston.
'xM * • «
«
tofits from popcorn in the Moyer drivetheatres
averaged about six cents per
ron in 1960, and this figure has increased
to eight cents per patron during
1963. This rise resulted from the Introduction
of larger containers for both
buttered and plain popcorn.
—Larry Moyer, Moyer Theatres,
Portland, Ore.
A possible 40 per cent reduction in this
year's crop of popcorn may result from
bad weather and reduction in acreage
planted. Only about 108,000 acres were set
aside for planting this year, compared to
178,000 acres last year. This means the
total yield probably will be about 260,000,-
000 pounds compared to last year's yield of
450,000,000.
—C. E. Burkhead, chief of the
Field Crops Statistics Branch,
U.S. Department of Agriculture,
Washington, D.C.
While there will be a cutback in popcorn
production, a serious shortage is not
anticipated. The carryover from previous
crops should satisfy the needs of the popcorn
lovers this year, although there may
not be enough corn to satisfy all processors.
—WUliam Smith, executive director.
The Popcorn Institute,
Chicago.
NOVELTY ITEMS
Toy animals, wall plaques, laminated
wild life pictures, etc., are selling well at
theatre concessions stands or drive-in
cafeterias and offer exhibitors an extra
profit opportunity.
—Knute Boyle, Theatre Candy
Co., Pittsburgh, Pa.
NAME-BRAND TIEINS
The use of nationally advertised brands
in related item tieins gives the concessionaire
a running start on his profit possibilities.
Using national brands gives him
the advantage of (1) brand name associa-
Make every night
OPENING night!
tlon that has been built up in retail outlets,
(2) of the recall set off by continuity of
newspaper and magazine insertions and
(3), even the memorability provided by
the theatre business' "arch enemy"—free
home television—through commercials.
Most of today's successful operators have
found it advantageous to sell high-quality,
name-brand products in their theatres.
Even though this might mean a smaller
profit margin per unit sale, the increased
volume more than offsets thLs figure.
In addition, there Is an added plu.s, in
that management of brand-name products
is quite willing to provide extensive merchandising
and advertising aid to the theatre
owners, since they look upon the
amusement areas of the world as one of
the best for product sampling. This support
in any type brand-name promotion is
offered under conditions which they consider
the most profitable.
This is because, even though it Is basically
a captive audience, the theatre is also a
place where the customer comes to relax
and enjoy himself, and he is in a frame of
mind to do just this. Therefore, if the association
with a brand-name product is
implanted in his subconscious at that time,
the feeling is that it could not be done
under better conditions anywhere else.
The experience of many theatre owners
has substantially verified the fact that the
theatregoer, just as any other consumer, is
beginning to shy away from no-name products.
On the other hand, he is willing to
spend even a few cents more if it is a name
that he recognizes, and a brand whose
quality he can depend on.
The backdrop for effective merchandising
of related items has always been the
use of nationally advertised brands.
In the continuing battle of profit margins,
the use of these nationally branded names
will assume gi-eater importance than ever
before.
—Charles N. Baker, vice-president
in charge of U.S. operations,
Pepsi-Cola., New York, N.Y.
Continued on folloY/ing page
TREMENDOUS PROFITS^
From the New Berfs "Snow Magic"
Multipurpose Snow Cone Machine
Snow Cones, Snow Magic Sundaes, and
Snow Magic ices All From One Machine
HERE'S
HOW TO MAKE
BIG MONEY WITH "SNOW
^
^
No Pulleys!
MAGIC"
No Oilinj!
'"J^^l*"
THE NEW SNOW
CONE MACHINE
Distributors of fomous
Victor's QUICK MIX dry
flavor concentrates.
FREE SAMPLES
WITH EACH MACHINE
Tilt Berfl "SNOW
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cointilnes eye-appaling
beauty with perfect
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formance tni) large
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Magic" Is easy to
operate and is Fully
Autonatlc. A Snow
Cone costs V/t to
I'/.c and usually
sells (or 10c .. .
that's
profit!
SAMUEL BERT MFG. CO.
Fair Park Station. Box 26410. DALLAS. TEXAS
IXOFFICE December 9, 1963 15

tel.f
"
ft
HIGHLIGHTS OF NAC CLINICS
Continued from preceding page
AUTOMATIC VENDING
Total sales from vending machines will
be above $3 biUion this year and by the
end of this decade It is estimated that sales
may approach $7 billion.
One billion dollars worth of cigarets are
sold annually through vending machines.
I This represents 17 per cent of all cigaret
sales and should be $2.5 billion or 25
per cent of all cigaret sales within this
decade.)
Approximately $700 million in candy
sales are vended annually, or 21 per cent
of all candy sales, with a projection of $1.5
billion and 30 per cent of all sales within
ten years.
Soft drink sales through vending machines
now have reached 765 million, in
excess of 20 per cent of all soft drinks sold,
with a projection of I1/2 billion or 30 per
cent of sales by the early 1970s.
Vending machine coffee sales now total
250,000,000 and should soon be 500,000,000.
Vending is still young, still growing. It
is and will continue to be an important
factor in the snack feeding of theatregoers.
We believe that its opportunities for service
to your industi-y are virtually limitless.
—Patrick L. O'Malley, president.
Automatic Canteen Corp. of
America, Chicago.
For information about products described editorially
or in advertising in this issue use Readers' Service
Life
Memberships to Okun
Charles Okun, New
York, who retired in
October as vicepresident
and theatre
and amusement
executive of The
Coca-Cola Co., was
given two signal
honors by groups
which he has long
served. He was voted
an honorary life
Charles Okun
membership in the
National Ass'n of
Concessionaires and
presentation of the honorary life card was
made by Bert Nathan, a past-president of
NAC, at the organization's annual business
meeting in New York City on October
30.
"We are delighted to have Mr. Okun
with us," said Nathan. "He has been for
years a powerful force in raising the dignity
of the concessionaire in the public
mind and we are confident he will continue
in that role for many years."
Earlier, Okun was presented a gold
statuette and life membership in the Allied
Theatre Owners of New York State for his
contributions to the theatre industry.
A native of Brooklyn, N.Y., Okun joined
the fountain sales department of Coca-
Cola as a salesman in the Bronx in 1924.
He has been active in charitable work,
particularly in Variety Club projects.
Kurk, Twinex Century Theatres Cc
Ltd., Toronto, Canada.
New members of the supplier segir
are Ted Stensig, Olin Manufacturing
Inc., Oakland, Calif.; and C. A. Nast, V
Paper Products, Inc., Fort Worth,
Joseph D. Mossok, Superior Potato Oh
Inc., Detroit, affiliated with the pope
processor segment.
Unfair Taxation a
Threat
To the Vending Industry
Richard Funk, legislative coimsel of
National Automatic Merchandising At
of Chicago, warned concessionaires at
recent convention of the National Ass'E
Concessionaires that some states are spi
soring taxation "that is unfair to the vei ^'
ing industry." Funk criticized the polics§'"
taxing each vending machine.
fteTc
andii
JIB
a
iBKred
"This kind of taxation is a consti
pti
thi-eat to the vending industry," said Pu'
Hi
"Constant vigilance must keep the vend
i.1
le coi
industry free from this unbearable burde
Funk said that some states would outl
the use of cigaret vending machines on *
(
grounds that they make cigarets availa
to minors. He said figures compiled
NAMA reveal that the number of si
purchases are very small but added
entire vending industry can be made 1
scapegoat, unless we are vigilant at
times."
UK).
lillc
Bureau coupon, page 19.
NOWI
lAfACT? / ^"^ PRODUCTS CO.
WASTE ,^w.
/
^^^R
*','::
New Members for
NAC
Eight new members recently joined the
National Ass'n of Concessionaires. Those
joining the concessionaire segment are: O.
H. Reesman, Frontier Theatres, Inc., Dallas;
Bill Beutler, Kit Carson Drive-In,
Taos, N.M.; Anthony Mirelli, Skatehaven,
Memphis, Tenn.; Joseph Pietroforte, Sero
Amusement Co., Los Angeles; and J. S.
$$ BIG PROFITS m BIG PROFITS $$$ BIG PROFITS $$$ BIG PROFITS $$$
CANDI-MAT®
^°^APPLE COOKER
COST
The new CANDI-MAT is the most modern
equipment available for the coating of red
candied apples. This unit is finely engineered
to eliminate the need for thermometers and
to remove the human element . . . thus eliminating
errors in judgment and lost mix, due
to improper handling.
CANDIMAT is built of stainless steel and
aluminum with fibreglass insulation.
CANDI-MAT allows the operator to make delicious
red candied apples ... without mess...
without fuss . . . and without guesswork.
SUPURDISPLAY, Inc.
SERVER SALES, Inc.
1 109 N. 108th St., Milwaukee 13, Wis.
'
NEW.-
ODELL'S POPCORN E
BUTTER
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CONCENTRATED
FOR
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• 99.80% PURE DAIRY CONCENTRATE
• NO WATER -NO SOGGY POPCORN
• NO WASTE • NO RANCIDITY • NO CURD
• NEEDS NO REFRIGERATION
• 20% MORE VOLUME PER POUND
• 17 MORE SERVINGS PER POUND
• HIGHEST SPREADING QUALITIES
• ADVANCE BUTTERING NOW POSSIBLE
• SAVES TIME . SPEEDS SERVICE
• INCREASES SALES
• MAKES MONEY . . . MONEY . . .MONEY
JNUVV TEST DRUM
FOR FULL INFORMATION
TEL: (414) SPrIng 4-8467
EXCLUSIVE DISTRIBUTORS
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1109 N. 108th ST. MILWAUKEE 13, WIS.
I
$$$ BIG PROFITS m BIG PROFITS $$$ BIG PROFITS $$$ BIG PROFITS '
Mid
The MODERN THEATRE SECTid ^

evice Adjusts Frequency
haracteristics of Multihannel
Sound Systems
The Theatre Acoustic Compensator, a
:W and unique device to quickly and acirately
adjust the frequency characterlies
of multiple-channel theatre sound
stems for highest-quality sound reproiction,
has just been announced by Cenry
Projector Corp.
The compensator has been designed and
igineered as a fully contained, compact
lit which has no insertion loss, and it
les not require changes in system gain or
aplification. The unit can be added to
actically any multi-channel sound
stem.
According to Century, the Theatre
joustic Compensator is entirely new in
inciple and should not be classified nor
mpared with equalizers usually incorirated
in theatre sound systems.
The company provided the following
dinical data about its new device:
The input is a bridging type, having
an impedance of about 100,000 ohms
(IK). It will therefore cormect to
most pre-amplifier outputs.
• The output is high impedance and
will connect to the input of power
amplifiers having input impedances
of 1,000 ohms or higher. In other
words the output will simulate the
The new Century Theatre Acoustic Compensator is
shown mounted in the junction box of a Century alltransistor
6/4/1 -channel sound system.
output of
amplifier.
the average pre-
• It can be used at a remote distance
( in the auditorium) by using
shielded cables for the coimections.
Royal Crown Appointments
Craig Rice has been named president
of Royal Crown Cola, Ltd., Toronto.
Canada. Rice joined the firm early this
year as assistant to the president. For five
years he was market research director of
Armour Labs, a large drug firm, and for
seven years was account executive at a
large advertising agency. Rice succeeds
Norman Ranney who became chairman of
the board.
In another appointment, B. O. N. De
Souza was named sales manager for Royal
Crown Cola, Ltd. A native of British Columbia.
De Souza was general manager
there of a major soft drink company before
moving to his new post.
flSHCRflfT
CORE-LIGHT
SUPER CINEX
CINEX SPECIAL
PROJECTION LAMPS
AND HIGH-REACTANCE
MULTI-PHASE RECTIFIERS
World's Standard
of
Projection Excellente
Talaria
PROJECTION LENSES
are manufacfuted by §
A leader in precision optics,
projection lenses and special
optical instrumentation for
half a century.
'raiding a new era in theatre operations is the introduction of theatre-screen color tele-
:.ion, demonstrated recently by Theatre Color-Vision Corp. in Los Angeles, a subsidiary of
'itional General Corp. The instrument making this development possible is the Talaria pro-
«tor, shown above, made by General Electric Co. Continuous closed-tircuit programming
expected to get under way by summer of 1964.
OU^ItCORGEN^
1 XOFFICE December 9, 1963 17

SJUiSiSLSLSlJUiSULSLJLSLSLSUL!lSiSLSUlSL'IU»JiJ^^
NEW EQUIPMENT
and Developments
Tnnnrs-6iririrsirvirTnnnnrinr

CONDENSED INDEX OF PRODUCTS
Page
ATTRACTION BOARDS AND
LETTERS
Adler Silhouette Letter Co 13
Poblocki and Sons Co 18
BOXOFPICE ADMISSION SIGNS
Dura Engraving Co 13
BOXOFFICES
Poblocki and Sons Co 18
BUTTER FOR POPCORN
Dairy Service Co 9
CANDY
Reese Candy Co 15
CANDY APPLE COOKER
Supurdisplay, Inc.,
Server Sales, Inc 16
CARBON SAVERS
Call Products Co 11
Phillips Electro Extensions 11
COFFEE DISPENSERS
Steel Products Co 16
DRILL AND TAP THREADING TOOL
FOR ROTATING CARBONS
Phillips Electro Extensions 11
DRINKS, SOFT
Pepsi-Cola Co 3
FILM CEMENT
Fisher Mfg. Co 10
FRONTS, PORCELAIN ENAMEL
Poblocki and Sons Co 18
GLASS AND CHROME CLEANER
Kinner Products Co 13
MARQUEES AND SIGNS
Poblocki and Sons Co 18
POPCORN EQUIPMENT
Cretors £ind Co 15
Speed Scoop 20
POSTER CASES
Poblocki and Sons Co 18
PROJECTION LENSES
FOR TALARIA
Kollmorgen Corp 17
PROJECTORS
North American Philips Co 2
Camera Equipment Co 9
IMPROVE YOUR THEATRE
AND
YOU
IMPROVE YOUR BUSINESS
OXOFTICE December 9, 1963
PROJECTION ARC LAMPS
Page
C. S. Ashcraft Mfg. Co 17
Strong Electric Corp 12
PROJECTION CARBONS
Union Carbide Corp.
Carbon Products Div 5
Carbons, Inc 8
RECTIFIERS AND SIL-TUBES
Kneisley Electric Co 9
REFLECTORS
Strong Electric Corp 11
r-
Clip
Poga
SEATING
Heywood-Wakefleld Co 13
Irwin Seating Co 18
THEATRE EQUIPMENT—LEASING
Ballantyne Insts. & Elects 10
SNOW CONES
Samuel Bert Mfg. Co 15
XENON LAMPS AND
POWER SUPPLIES
XeTRON Div., Carbons, Inc 8
and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services
advertised in this issue of The Modern Theatre Section or described in the "New
Equipment and Developments" and "Literature" and news pages. Check: The advertisements
or the items on which you want more information. Then: Fill in your
name, address, etc., in the space provided on the reverse side, fold as indicated,
staple or tape closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of December 9, 1963
Poge
D Adler Silhouette Letter Co 13
n Ashcroft Manufacturing Co., C. S 17
D Ballantyne Insts. & Elects 10
D Bert Mfg. Co., Samuel 15
D Call Products Co 11
D Camera Equipment Co 9
D Cretors & Co 15
n Dairy Service Co 16
n Dura Engraving Co 13
D Fisher Mfg. Co 10
n
n
n
n
Heywood-Wakefield Co 13
Irwin Seating Co 18
Kinner Products Co 13
Kneisley Electric Co 9
n Kollmorgen Corp 17
n Aufomotic Coin Counter With
Page
D La Vezzi Machine Works 12
n National Theotre Supply Co 18
n North American Philips Co 2
D Pcpsl-Cola Co 3
n
Phillips Electro Extensions U
D Poblocki and Sons Co 18
D Reese Condy Co 15
D Speed Scoop 20
D Steel Products Co 16
D Strong Electric Corp 11, 12
D Supurdisploy, Inc., Server Soles, Inc 16
D Union Carbide Corp.,
NEW EQUIPMENT and DEVELOPMENTS
Page
Poper Bill Holders 18
LITERATURE
Carbon Products Div 5
n XeTRON Div., Carbons, Inc 8
n Mounting Bar tor
Poge
Chongeable- Letter Signs 18
Page
n Cutting Costs With Carpet 6

about PEOPLE / and PRODUCT
President Alan C. Macauley of S. O. S.
Photo-Cine-Optlcs, Inc., has announced
the appointment of Arnold T. Nappi as
sales engineer. Nappi has worked as a
mechanical and electroiilcs technician for
American Machine & Foundry Co., and
most recently was sales engineer and manager
of the New York sales office of
Fischer and Porter Co.
SupERscoPE. Inc., exclusive U.S. distributor
of Sony tape recorders, microphones
and accessories, has completed a
modern, two-story office building addition
to its plant in Sun Valley, Calif. The new,
marble-faced structure will house Superscope's
sales, accounting and executive
staff, including offices for Superscope, the
firm's patented, widescreen lens process.
The ground floor of the building is devoted
to a modernistic reception and product
display area.
Arshag Karacheusian, 93, co-founder of
A. & M. Karagheusian, Inc., died September
24. He was for many years chairman
of the board of directors, until his son,
Charles, succeeded him in that capacity,
and held the post of chairman of the executive
committee at the time of his death.
Dr Pepper Co.'s October volume was u
nearly 18 per cent over the same month t
1962, and total volume for the ten-monli
period ending October 31 was ahead nearl
19 per cent. The October record marks tb
22nd consecutive month in which the com
pany's national sales have shown an In
crease. Wesby R, Parker, chairman an
president, said 1963 is the biggest voluni
year in the 78-year history of the Dr Pej
per Co.
BOXOFFICE-MODERN THEATRE:
Send me more information about the products and articles cliecked on
t/ie reverse side of this coupon.
Nome
Theatre or Circuit
Seoting or Car Copacity
Position
Clifford D. Lorbeck, president of Supurdisplay, Im
Server Sales, Inc., (right) is shown receiving the fir.
Buttercup using the exclusive new "Vita-Glozti
process from Warren Young, executive marketing ii
rector of the Sweetheart Cup Co., a division t\
Maryland Cup Corp. The new paper coating prtl
duces a leak-proof and wax-free cup for bufterconjj
and is the result of several years of research ank
experimentatian. It is produced for Supurd/spfoil
Street Number
City _ Zone State..
_
Server Sales in three sizes^regular, large and kinl
and, although a superior product, is being sold fti
considerably less than the now obsolete wax euA
Presentation of the souvenir cup was made in im
office of Joseph Shapiro, chairman of the board (1
Maryland Cup Corp.
j]
J^
Fold alor>g ttiis line with BOXOFFICE oddress out. Staple or tope closed.
HAVE YOU MADE ANY IMPROVEMENTS LATELY?
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
ihis material to:
The Editor
MODERN THEATRE
Royal Crown Cola was simultaneouslii ?~'
introduced on November 4 in 24
bottlinij
plants in the Republic of South Africfji
^
South West Africa and Southern Rhodeslsjl
*
greatly increasing foreign distrlbutiora '"'
According to James F. Curtis,
vice-presli^
dent of Royal Crown Cola's overseas oper'i
ations, this was probably the first time 1:
history that a carbonated beverage was in;
troduced in a country with national dis
tribution on the first day of operation. Th
24 plants are members of the Hubbl
Bubbly Organization S. A., Ltd. which ha i
seven other plants that expect to introducj
RC early in 1964. |
^
Fold olong this lir 'ith BOXOFFICE oddress out. Staple or tope closed.
TO FILL
POPCORN BAGS
AND BOXES WITH
THE /Itew PATENTED
BUSINESS REPLY ENVELOPE
First Closj Permit No. 874 - Section 34.9 PLiR - Kansas City, Mo.
BOXOFFICE-MODERN THEATRE
THOUSANDS OF ,
DELIGHTED USERS
ONLY f2SPAT YOUR'^
THEATRE SUPPLYOf
POPCORNsuppLiomen
109 THORNTON AV
ILVVf SANFRANCISC0,2i
825 Van Brant Blvd.
KANSAS CITY 24,
MO
The MODERN THEATRE SECTIOIl

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
GUIDE BETTER BOOKING AND BUSINESS-BUILDING
Holiday Screen Ads Record . . . Exhibitor
In Small Town Sells All 71 Merchants
Clint Applewhite, versatile exhibitor at
Carnegie, Okla. (population 1,501), may
have set a record
when he sold screen
advertising to every
place of business in
his town. The score
—71 merchants, 71
screen ads sold.
The ads are the
\ k National Screen
^^^^^_ A^^ Service holiday mer-
^^H9r ^^^B chant ads which of-
^HHjf ^^^^H fer exhibitors the
^^HHP" ^Hi^H opportunity to make
Clint Applewhite
extra money during
the holidays while
conveying a good public service message
for merchants in the town. In addition,
the Carnegie merchants are sponsoring a
matinee on December 23, 24 and will pass
out free tickets to their customers. Pictures
suitable for children have been
booked for this occasion in order that the
local citizenry may do their shopping while
their youngsters attend the movie.
Applewhite is furnishing the merchants
with window cards and will advertise the
event in the Carnegie newspaper.
The holiday merchant project will start
The 40x60 set up in a display arronged by Donald
Mills, manager of the Port Theatre in Port Arthur,
Tex., invited passersby to register for free tickets to
"Lawrence of Arabia." The free tickets were distributed
by means of a drawing. The display was
set upon the mall in the Jefferson City Shopping
Center there. Fred Minton, publicity director for
Jefferson Amusement Co., reports many hundreds of
persons
registered.
on the Liberty Theatre screen two weeks
before Christmas and Applewhite states
that it took him only three days to sell
the ads which, after deducting all expense,
will net him around $900, plus proceeds
from concessions during the special
matinees.
A native Oklahoman, Applewhite was
born in the same county, Caddo, where his
Liberty Theatre is located. After attending
Oklahoma State University, he managed a
cotton gin for ten years. His next ventm-e
was in the auto and supply business which
he left to buy into the theatre in Carnegie
in 1950.
Signs on Burros: 'See
ALL of Mansfield'
When Phoenix, Ariz., newspapers and
copy on
radio stations censored advertising
"Promises! Promises!" Les Natali, manager
of the Portofini Theatre in suburban Scottsdale,
came up with a corker of a street promotion.
The ballyhoo, coupled with action of the
news media, resulted in 600 per cent business
on the film.
Natali and assistant Fred Sellers paraded
around the city with a pair of donkeys
(asses) bearing signs reading:
"Everyone's going to see ALL of Jayne
Mansfield in PROMISES! PROMISES! at
the PORTOFINO except ME— and you
know what I am!"
The showmen figured they might be lucky
enough to be arrested (and get some added
publicity), but no such luck. The policemen
just laughed! But Natali was bucked off
one of the jacks when he tried to ride it.
Cripple on Streets!
For a street ballyhoo for "Call Me
Bwana," J. R. Thompson of the Odeon
Theatre in Lewisham, England, used a
"cripple." This was a young man with one
foot in a simulated cast, his head bandaged
and using crutches. Signs read, "I fell out
of my seat laughing . . . Bob Hope, 'Call
me Bwana' at the Odeon, etc."
Two Yule Shows by Stores
Thi-ee Christmas kiddy shows have been
rented to business groups by Jim Maoris
of the Ashland (Ohioi Theatre. Two are
to ten local merchants on the Saturday
afternoons of December 7 and 14. The
other is to the Eagles Club for the 21st.
BOXOFFICE Showmandiser Dec. 9, 1963 — 193 —
Prizes to Showmen
H. Robert Honahan, Long Island
supervisor for Associated Independent
Theatres, awarded prizes to the winners
in the recent AIT Presidents
drive, which extended from June 12
through October 8.
Joe Donahoe, second from left, won
the first prize of an expense-paid
week's vacation in an upstate New
York resort, which he planned to use
for his honeymoon. I. Rosen, far
right, received an expense-paid weekend
vacation, while Bill Belle, second
from right, was given an evening
on the town as third place
winner. Each one received a week's
extra salary, in addition.
The prizes were awarded at a promotion
luncheon of the Long Island
AIT managers. Present besides the
above were Mike Aidala. F^-ank Mirando,
Paul Ripps, Ted Allen. Angle
DeLuca, Hank Quartermont. Dick
Bishop, Inge Lewin, Jim Edwards,
Bill Murphy, Chuck Stokes, Henry
von Ki'Oge, Dennis Heller and district
manager Robert Poison.
Widows Admitted Free
At 'Courtship of Eddie'
Bernie Bjerknes of the Royal Tlieatre aI
Gonvick, Minn., offered free admission lu
all widows at a Friday night showing of
"The Courtship of Eddie's Father."
Bjerknes undoubtedly felt the film would
give them some tips on how to get a man,
but the local Leader-Record in its Chips
off the Block column thought differently,
and pointed out that Bernie is a bachelor!

A special panel board featuring newspaper clippings was made up for the front of the Goldman Theatre
in Philadelphia for "Johnny Cool," the film with a Cosa Nostra theme. Joe Eriicker of the Goldman
odvertising department; John Tota, house manager, and Max Miller, UA publicist, worked out the overside
boord.
Theatre Refusal to Book Older Pictures
Blamed for Their Sale to TV Stations
Teaser Leaflets Do
Very Well on 'Sam'
Teaser leaflets, 5x3 '2 inches, printed on
one side were distributed by Bob Yancey,
manager for Frontier Theatres at Deming,
N. M., to start an unusually successful promotion
for "Savage Sam." Copy;
WATCH for
Old Yeller's Pup, They
'SAVAGE SAM' . . , Coming
Call Him
Soon to the El Rancho Theatre
. . . Just one of the big ones on the
way.
This teaser went out three weeks in
advance. A week in advance a larger leaflet
9x4 inches, also printed one side, was
distributed. Copy;
WANTED—Coon Hound Dog That
Answers to the Name of 'Savage Sam,'
Son of Ole Yeller . . . Lost, Strayed
or Stolen. Must have 'Savage Sam'
not later than August 21 . . . More
value for your entertainment dollar.
EL RANCHO THEATRE.
Yancey fashioned a flashy front for less
than $5. A lobby board was made up of
two one-sheets and 20, 8x10 stills.
"Savage Sam" also was advertised on
Frontier Theatres' panel truck on which
Yancey has constructed two (one each
side) display frames.
Yancey reports "Savage Sam" was the
largest grosser since he was transferred
to Deming some months ago, doing better
than "Spencer's Mountain."
"The solution to the sale by motion picture
producers of theatrical films to television
is not the crying towel, according to
outspoken A. Milo DeHaven, who formerly
operated theatres in northern Ohio and
the Detroit area, and for the past few
months has been at Venice, Calif.
The .solution, DeHaven said on a recent
visit back in Detroit, is for exhibitors to
stop "beefing and calamity-howling" and
start figuring out how they can sell some
of the older films to their patrons.
"If exhibitors in general would show an
interest in renting some of these older
pictures, it stands to reason that most of
the distributors would rather sell such
product to the theatres than dispose of
them to television stations," he declared.
"The fact is that there has been no market
among the country's regular theatres for
good top film productions of former years.
"If the calamity howlers would only
stop to analyze the potential of older pictures
in teiTOS of the new generation and
show the ones people would like to see
again, there would be no necessity for a
releasing outlet to sell the productions to
TV.
"The proof is the Walt Disney reissues,
MGM's "Gone With the Wind" and its
World Famous Musical Hits series, and
numerous other top productions of former
years which are being presented in regular
showhouses after all these years.
"All the complaints of exhibitor associations,
all the editorials in our film journals
are just so much hot air; they won't stop
film sales to television. The answer is
elbow grease, applied to the selling of
older pictures, thus giving distributors a
market they need—fighting fire with fire.
Which means the boys will have to apply
me -chandising knowledge, plus public re-
'at .'is, to selling—forget the one-sheet
an outing lx2-inch notices, and get to
work creating public desire for a night out
at their showhouses.
"There is a regular market for the older
pictures, not in every location but in certain
areas which can offer a little atmosphere,
good management and selling, plus
a little above-average presentation policy,
with sufficient parking."
DeHaven 's comments are not theory;
they come from his experiences. He has
taken over a theatre that was losing money,
and switched it to an older film policy.
Some reissues he has held two and three
weeks, others he has brought back four or
five times. He related that in his travels,
in Texas and Ohio, in New York City and
Los Angeles he has discovered revival
presentation showhouses time and time
again that prove there is
a market for pictures
of the past. All that is needed is for
exhibitors to book them and be interested
in selling them, he declares.
Schine Theatre Rentals
Schine Theatres reports
show rentals:
these kiddy
Toby Ross, Fox Theatre, Corning, N.Y.,
to Dann's Dairy, December 27.
Francis DeZengremal, Holland Theatre,
Bellefontaine, Ohio, to Detroit Aluminum
& Brass Corp., December 14; IGA Super
Foods Service, also on the 14th, and Bellefontaine
Examiner, December 23.
P. K. Kelly, Rialto, Amsterdam, N.Y.,
Amsterdam Concert Ass'n, had a rental
September 30.
Cut Price on Opening Nights
The Opera House at Waynesbui-g, Pa.,
on opening night of new featm-es charges
a reduced admission of 35 cents, this being
an opening night special."
Glamor Girl on TV, Also
A Greeter for 'New Kind'
Backing up the high fashion salon settings
of "A New Kind of Love," Bob Carr
of the Lyric Theatre in Minneapolis
created a glamor-sparked campaign for
the film. Blonde Nancee Ann Parkinson,
20-year-old Miss Minnesota of 1962, was
attired in fashions worn by Joan Woodward
in the film, with accessories supplied
by a local women's clothing store. She
appeared on Mill City television stations
three days before opening, calling the
attention of women viewers to the romantic
fun in the world of Parisian designers,
which is the theme of the pictui'e.
At the opening, Nancee greeted the
first-nighters in the lobby, giving each
gal a sample of Lanvin perfume, provided
by Dayton's department store.
The film played to numerous full
houses during the first two weeks, Carr
reports.
His Heralds Best
Billy Zeny, observing his 30th year in
exhibition at Erie, Pa., states that his heralds
are his best business-getters. For the
past decade he has operated his own Davidson
offset printing equipment in a room
adjoining the projection booth at the Roxie
Theatre. Turning out 81/4x14 jobs, he expects
to get local merchant cooperation
in purchasing a new offset printer to take
14x18^2 jobs.
Quotes From 8 in Ad
A two-coliunn ad on "The Great Escape"
at Loew's in New Orleans was headed,
"Unanimous Acclaim Coast to Coast!"
contained comments from eight critics and
news media, including Frairk Gagnard and
Bob Sublette, local film editors.
— 194 — BOXOFFICE Showmandiser Dec. 9, 1963

i
French-Style Evening
Is Offered by Radio
Spend an evening in Dallas ... In the
was the invitation sent
Fi-ench Style . . .
out by radio for the opening of "In the
French Style" at the Pine Arts Theatre.
Ed Sherbeyn, manager, and Dick Empey,
Trans-Texas Theatres ad-publicity director,
worked with Bill Lewis and Toby
Woods of Columbia on this film.
The radio tieup was with KLIP, which
devoted 40 gratis spots to the contest in
which listeners were asked to tell in 25
words or less why they would like an evening
in Dallas, starting with a visit to
Henri, leading hair stylist; free use of a
big limousine; flowers; dinner at the
Dominique restaui-ant; gifts of a cosmetic
bag, shoulder bag and Prench perfume by
the Pine Arts Theatre before seeing the
film there; late dinner at the BonVivant
Club and a free baby-sitter.
Other promotions: a wine-tasting party
at Dominique's covered by the newspapers,
radio and TV; street toui's by bannered
Renault, two screenings and a sneak preview,
plus displays.
Army Brass Dazzles
At Leavenworth 'Day '
The brass and gold braid really flashed
at the Hollywood Theatre, managed by
Henry "Bud" Sommers, at Leavenworth,
Kas., on opening night of "The Longest
Day."
There were two Congressional Medal of
Honor winners and 75 officers, some of
them generals, present. As Sommers reports,
he really "had something to work
with . . but the cooperation was extraordinary."
.
You see Leavenworth is built
around the Army fort, one of the oldest
militai-y installations in the country, and
is the home of the AiTny Command and
General Staff College, whose "students"
are mostly majors and lieutenant colonels.
In the theatre audience as part of "The
Longest Day" opening festivity were officers
representing 42 countries in their
colorful imiforms. All 75 were introduced
from the stage. Col. James B. Shay, one
of the technical advisors on the film, was
one of them. The two Medal of Honor
winners were presented two framed proclamations
by Leavenworth mayor Victor
Shalkowski. The 371st Army band gave a
25 -minute stage concert. There was the
presentation of colors.
Outside, with proper lighting, an Anny
"duck," or landing craft such as used in
Prance on D-Day, was parked. A PA set
announced the arriving officers, and all
week played soundtrack airs.
Showman Is First MOD Donor
Lew Bray jr., manager of the Texas
Theatre in Pharr, Tex., came through with
the first donation to the March of Dimes
telethon auction—50 theatre passes—and
the presentation to the MOD chairman
was depicted in a three-column photo in
the local paper. The Telethon auction was
scheduled for December, and a benefit
show at the Texas in January.
Rental to Chamber of Commerce
Fred McBee rented the Piqua (Ohio^
Theatre to the Chamber of Commerce for
an October 25 Kiddy show.
BOXOFFICE Shownnandiser Dec. 9, 1963
*''
The boxoffice was really "thrilled"
when "The Thrill of It All" played at the
Twin Drive-In at Cincinnati. Knowing
that movie addicts pride themselves on
remembering stars from away back,
Twin manager Robert L. Oda aiTanged
a contest to test their skill.
Prizes and passes were awarded to
movie patrons who could correctly
identify actors and actresses who were
Academy award winners from 1928
through 1962.
He received permission from the
Kresge store, located in the heaviest
V)H)
'f'lH FREE mS£S' - ^"^
NAME THE MYSTERY
ACTRESS OR «TOR
100 BIO PRIZES// 9 (fl(l 100 BIO Htl2iV
traffic area in the Swifton Shopping
Center, to use a window to display the
stars' photos.
Contestants were requested to identify
the photos marked with red stars and
black numbers, which matched the correct
names on the entry blanks.
Oda also was given free space to advertise
the contest in the Swifton Center's
big sales promotion supplement
which ran in the Post and Times-Star.
These two promotions provided the
Twin boxoffice "thrill," reports the energetic
drive-in operator.
Stay Out of Rut; Variety Is Spice of Theatre Life
Richard I. Cosby and Merrill L. Johnson
don't like to get into a rut, especially with
their theatre advertising and promotion.
Their motto is—change your ad style,
change your promotion pace, add something
new to the program schedule, give
the theatre a change in personality often.
Cosby and Johnson were managers of
the Indiana Theatre in Salem, Ind., several
seasons ago.
As for ads, they reported they avoid
using the same size of ad all the time, or
putting the same punch (adjectives) into
their layouts day after day; "We try to
make each ad as different in personality
and atmosphere as our pictui-es are."
Occasionally they have ads as large as 15
and 18 inches deep and three columns
wide in the Salem leader.
One time, for a change in program pace,
the partner-managers got a print of
"Grand Canyon," a Walt Disney feature,
from the Indianapolis BV exchange and
invited all the childi'en in the elementaryschools
to see the film as guests of the theatre,
580 at one matinee and 565 at another.
Buses transported the youngsters to
and from school. To speed up things,
there were no previews, or concessions sold.
It was purely a goodwill event.
They include gimmicks in their ads.
For example, they will advertise they are
going to make ten telephone calls on a
specified day and give passes to all persons
answering with the words of the cur-
— 195 —
rent film title and theatre name before
saying "Hello" or anything else. On one
occasion they gave out 75 passes thus, since
it seemed everybody was answering correctly.
Imagine all the people they didn't
call that were answering with "(film title
is at the Indiana."
This is what a "yum yum" tree looks like in Albuquerque.
This one was used as odvonce promotion
for "Under the Yum Yum Tree," which opened at
the Fox-Winrock Theatre in that city. This tree and
several others in the Winrock Shopping Center were
decked out with lorge heart-shaped cardboord signs,
^
on which was printed the word "yum." The stunt
was arronged by Winrock assistant manoger Dan

MGM
—
—
Exhibitor has his say
^^^^^^^^^^^ ABOUT PICTURES ^^^H
Who's Got the Action? fPara) — Dean
Martin, Lana Turner, Eddie Albert. I'm
still waiting to find out. Missed the boat.
Only fair business. Played Sun., Mon.
Weather: Hot and dry.—Terry Axley, New
Theatre, England, Ark. Pop. 2,136.
ALLIED ARTISTS
El Cid AAi—Charlton Hestoii. Sophia
LoiTii.
I
Raf Vallone. A very fine picture
and enjoyed by those who saw it. Business
was disappointing on this one. I think
that people are getting tired of this particular
type of picture. Small towns should
especially beware. It's good, but watch
that price. Played Fri. through Mon.—
Harry Hawkinson jr., Orpheuni Theatre,
Marietta, Minn. Pop. 380.
AMERICAN INTERNATIONAL
Premature Burial lAIPi—Ray Milland.
Hazt-1 Court. Richard Ney, Used this on a
midnight show and served the purpose admirably.
Played Fri. midnight. Weather:
Good.—E. A. Reynolds. Strand Theatre,
Princeton. Minn. Pop. 2.108.
BUENA VISTA
Miracle of the White StalUons iBVi —
Robert Taylor, Lilli Palmer, Curt Jurgens.
Very slow. Too much talk, little action.
One of Disney's poorest offerings. A fewwalkouts,
unusual for a Disney show. Not
worth the high terms.—Leonard J. Leise,
Roxy Theatre, Randolph, Neb. Pop. 1,029.
Savage Sam

.JimsnluirL^r'IJntiBJViaiional
SHOWMAN'S MANUAL
AND PRESS BOOK
A
NEW
DOUBLE
BARRELED
ACTION
PACKAGE
^frORTUh
ituy
.eHHE,Bsiss-r":;::^w\o\R^oRfB^^^^^^,,o
.^s.^^° ----'^ ---ISiT^
>*0
VAr
NEWS COPY IN THIS PRESS BOOK IS INTENTK
DIFFERENT. IT IS THE RESULT OF AlP SURVEYS A
' MOTION PICTURE EDITORS OF LEADING NEWSPAPERS WHO ASKED FOR
RELEASES WITH A GIMMICK UPON WHICH THEY CAN HANG AN UNUSUAL
PICTURE AND A CATCHY HEADLINE. ART AND STORIES IN THIS PRESS BOOK '
HAVE BEEN WRITTEN AND SELECTED WITH THIS IN MIND. BE SURE TO CALL THEM
TO THf ATTENTION OF THE MOTION PICTURE EDITOR IN YOUR CITY.
'^ INCHED,
-A NEW KIND OF NEWS RELEASE
MIGHTIEST OF MUSCLE MEN COMING TO LOCAL THEATRE
Minor, minor, on the wall, who's the mightiest man of all?
The prodigious feats of strength performed by the legendary
heroes of old have run a gamut from the slaying of a thousand
Philistines with nothing more than a mule jaw for a weapon
to the single-handed destruction of massive temples and yet
neither Gohath. Samson. Hercules, Ajax nor Atlas holds the
undisputed world championship.
So now come Samson and Goliath to match muscles in
an American International double spectacular bill of "Samson
and the Slave Queen" and "Goliath and the Sins of Babylon"
which opens at the Theatre.
Significantly, this story of Samson's adventures does not
recreate his most celebrated feat of annihilating 1.000 men.
It is another phase of the strong man's exciting career in
which he helps the good heir to a throne foil the nefarious
plans of the bad pretender to the royal sceptre.
And in the accompanying saga of Goliath's gamboling, the
other leviathan of legend similarly saves a village and a comely
collection of its virgins from a fate worse than death.
Heaped high in excitement and adventure, with romance to
boot, the mighty deeds of Samson and Goliath are fused into
sweeping stories of dramatic conflict and ancient warfare
which are held within the bounds of credibility while subtly
depicting the classic triumph of good over evil.
Of course, the championship will remain unsettled by
these two new AIP sagas but movie fans were never exposed
to more awe-inspiring scenes, rich in color and lush in costume
from the times when men were mighty and their numbers
were many.

PUBLICITY
SYNOPSIS
Motion Picture Strong Men Are
"Goliath and the Sins of Babylon"
Organic Health
Food Addicts
spectacular Gobath !
los of specializ«d diets inn
their select companj such
1 and TV stars as Clint 'Chevstrength
as Goliath Is a six foot 198-
pound health food faddist who was described
by the late physical culturist
s Adonis with a
has concentrated
carbonated
there is i
weight
behemoths
hfters
of hoisting 1
International
I COL SCENE MAT-GD
Spartan Giants Went to War
1 COL. SCENE MAT-GC
Sartorially Dressed to Kill
less fop-
Etladlhelmets
kneedd
splendor
bounty to kings 1
ladies viewing
youngsters s
regalia for i
plenty to stimulate the imaginathough
Mark Forest's
ief, covering only one
muscular shoulder l
suspected thi that :
01 time before some aomt enterprising shirt-
maker has them the

BOXOFFICE
An interpretive onalysis ot loy and tradcprcss
Run time is in parentheses. The plus and
ninus signs indicotc degree or merit. Listings
cnt reviews, updotcd rogulorly. This deportment
OBo survfi OS an ALPHABETICAL INDEX to feature releases. (C) is tor CinemaScopc; V VistoVision;
If)
Panovision; a Tcchniromo; b Other onomorphie processes. Symbol i; denotes BOXOFFICE Blue Ribbori
Award; O color photography. Legion ot Decency (LOD) rotings: A1— Unobjectionoblo lor General Potronoge;
A2— Unob/cctionoble tor Adults or Adolescents; A3— Unobiectionablo tor Adults; A4— Morally
Unobjectionable tor Adults, with Reservations; B Ob|cctionablo in Port for all; C^Condemncd. For
listings by compony in the order ot release, sec FEATURE CHART.
BOOKINOUIDE
Review digest
AND ALPHABETICAL INDEX
T+ Very Good; ' Good; Fair; — Very Coor. In tho summary ;t Is rated 2 pluses, — as 2 minuses
?

advertisingI
Should Muscle Men Wear Beards
Is Movie Producer's Problem WW
SAMSONvs GOLIATH
ALL NEW. ..NEVER SEEN
!?Sr(ty

Theatre,
'
SEAT SELLERS
He was the STRONGEST MAN on earth... she was
~
the TIGRESS
of an
,
EMPIRE!
—-JSsON
fc
R-^; SMVEQUEEH
ADVERTISING BILLING
STARRING
'
PIERRE BRICE jj^ ^^2e
i
ALAN STEEL requiremenl
MOIRA ORFEI '
DIRECTED BY UMBERTO
LENZI— 15'~;
SCREENPLAY BY GUIDO
MALATESTA AND UMBERTO
LENZI— IS-'i
PRODUCED BY FORTUNATO
MISIANO— 15'^c
IN COLORSCOPE— 259t
SHOWMAN'S MANUAL
AND PRESS BOOK
^0
\\
DOUBLE : / ^^""^^^''^^/^Jfe
BARRELED
EASY-TO-PLANT
COLUMN ITEMS
Mork Forest, who stors in the title role of
Americon Internotionol's "Golioth and the Sins of
Babylon" opening at the
Theotre, is known os "the Adonis with the perfect
physique" among physicol culturists.
Alon Steel, muscle man starred in the title role
of American Internotionol's action spectocle
"Samson and the Slave Queen" opening an
pushups
ot the Theatre, does 250
doy to keep in shape.
COLUMN ITEMS
NIGHTS OF PLEASURE...DAYSofTERR.R|
GOUATH.
THE
SWSorBABYIps'
-COLOR.„TECHN,SC'
-M/)RK FOREST
The 70 horses used in a chariot rocing scene in
American International's action spectacle "Golioth
ond the Sins of Bobylon," storring Mark forest, on
the screen at the Theotre, were hired
COMPLETE CAMPAIGN
MAT
A Special complete advertising camivailable
from National Screen Serv-
from on Itolion stable keeper who bought the
sfollions from the producers of "Ben-Hur."
Sloe-eyed Italian beauty Moiro Orfei, femme
lead in American International's action spectacle
"Somson and the Slave Queen" opening
ot the - uses only eye mokeup
[!|»iiiiiiW|iuJiUMiyM|ijj^if
One column scene mat— G.C.
1 before going before the
in the picture but it took h'
ALL.NEW THRILLS!
'^
NEVER
One column combination ad
n ad mat—C-20f
SEAT SELLING SLANTS AND PROMOTION IDEAS
Mark Forest, storred in the Title role of American
Internotionors action spectocle "Golioth and
the Sins of Babylon" opening at the
Theotre, says it's true o mon can
readily tell a girl she hos a pretty ankle on Rome's
Vio Venuto "but he mustn't go any higher."
Feorful that his parents would object to his
body building regime, octor Mark Forest who
stors in the title role of Americon Internotionol's
GOLIATH^ SiNSoBAB 3
ADVERTISING BILLING
2 COL » 1 INCH—2S LINES
SEEtheTHOUSAN. ,:0*
(
ORGIES o^VTUBi
Jtie :- ;-
Cin-WIDE CONTEST-Develop with o top radio slotion a contest to hove the public list
"Goliath and the Sins of Babylon" opening .
the MODERN SAMSONS. The longest, most occurote and encompassing list to win
theotre posses ond prizes promoted from sports goods and heolth food stores. Lists
should be developed from todoy's strong men such as Los Angeles Dodgers' Frank
Howord, outstanding wrestlers such as Argentino Rocco, powerful men in professionol
footboll ond other sports.
A NEW KIND OF NEWS RELEASE-
at the Theatre, kept his bar bells
secreted in his room for over o yeor. The cot
popped out of the bog one evening when he
dropped one-
THEATRE STUNTS-Use costumed muscle men ond Amazon-sized girls as ushers during the
engagement. Uniqueness of big youngsters in full regolia showing potrons to seats
should be good for o newspoper story ond picture. Poll your oudiences (with use of
MIGHTIEST OF MUSCLE MEN COMING TO LOCAL THEATRE
Muscle man Alan Steel, who stars m the ti
role of American International's "Samson and I
Slave Queen" opening ot the
Theotre, has engaged in hundreds of on-scre
simple cords possed out by ticket taker? on whether or not they think men look more
monly with or without beords. See speciol story in press book. Results should be
good for newspoper story. Poll should cause considerable word-of-mi
STREET BALLYHOO-ls there o chariot in your town? And a young gjont capable of driving
it? Stort a search for both with the cooperation of your locol newspoper.
Should you find both, costume the driver, emblozon the sides of the choriot with
The prodigious teats of strength performed by the legendary
heroes of old have run a gamut from the slaying of a thousand
Philistines with nothing more than a mule Jaw for a weapon
to the single-handed desCmctlon of massive temples and yet
neither Goliath. Samson, Hercules, Ajax nor Atlas holds the
undisputed world championship.
So now come Samson and Goliath to match muscles In
an American International double spectacular bill of '"Samson
and the Slave Queen" and "Goliath and the Sins of Babylon"
which opens at the Theatre.
[iath's gamboling, the
other leviathan o
1 village and a comely
collection of its
Heaped high i
nighty
which are held within the bounds of credibility while subtly
depicting the classic triumph of good over evil.
Of course, the championship will remain uiisettled by
fights but says the best tip on self defense he c
give is "walk away when things get too hot."
The more powerful o mon is the more likely he
is to get slugged by o Milquetoast-sized pedestrion.
according to Alan Steel and Mark Forest
who stor in the title roles of Americon International's
"Samson ond the Slave Queen' ond
"Goliath and the Sins of Bobylon" opening .
STORY AND SCREENPL.AY BY
ROBERTO GL\N\TTI .\ND
FRANCESCO SC-\RD.4MAGLJA
your playdotes ond hove the chariot driven around to schools ot lunch and dismissol
times; olso hit the main city thoroughfores during rush hours.
Significantly, this story of Samson's adventures does not
recreate his most celebrated feat of annihilating 1.000 men.
It is another phase of the strong man's exciting career in
ot the Theotre. "The little guys ore out
to build reputation as toughies and we hove to
be on the olert oil of the time." they soy.

COLUMN ITEMS
EASY-TO-PLANT
COLUMN ITEMS
Mark Forest, who stars in the title role of
American International's "Goliath and the Sins of
Babylon" opening at the
Theatre, is known as "the Adonis with the perfect
physique" among physical culturists.
NIGHTS OF PLEASURE...DAYS ofTERROR!
Alan Steel, muscle man starred in the title role
of American international's action spectacle
"Samson and the Slave Queen" opening on
at the Theatre, does 250
pushups a day to keep in shape.
The 70 horses used in a chariot racing scene in
American International's action spectacle "Goliath
and the Sins of Babylon," starring Mark Forest, on
the screen at the Theatre, were hired
from an Italian stable keeper who bought the
stallions from the producers of "Ben-Hur."
Sloe-eyed Italian beauty Moira Orfei, femme
lead in American International's action spectacle
"Samson and the Slave Queen" opening
at the Theatre, uses only eye makeup
in the but it took her an hour each day
picture
to put it on before going before the camera.
AD MAT 217
2 COL. X 31/2 INCHES—98 LINES
Mark Forest, starred in the title role of American
International's action spectacle "Goliath and
the Sins of Babylon" opening at the
Theatre, says it's true a man con
readily tell a girl she has a pretty ankle on Rome's
Via Venuto "but he mustn't go any higher."
Fearful that his parents would object to his
body building regime, actor Mark Forest who
stars in the title role of American International's
"Goliath and the Sins of Babylon" opening
at the Theatre, kept his bar bells
secreted in his room for over a year. The cat
popped out of the bag one evening when he
dropped one.
Muscle man Alan Steel, who stars in the title
role of American International's "Samson and the
Slave Queen" opening
at the
Theatre, has engaged in hundreds of on-screen
fights but says the best tip on self defense he can
give is "walk away when things get too hot."
The more powerful a man is the more likely he
is to get slugged by a Milquetoast-sized pedestrian,
according to Alan Steel and Mark Forest
who star in the title roles of American International's
"Samson and the Slave Queen" and
"Goliath and the Sins of Babylon" opening
at the Theatre. "The little guys are out
to build a reputation as toughies and we have to
be on the alert all of the time," they say.
ADVERTISING BILLING
"GOLIATH AND THE SINS
OF BABYLON"— 100%
STARRING
MARK FOREST
(No size requirement)
AD MAT 215
With JOSE GRECI and GULIANO
GEMMA (No size requirement)
DIRECTED BY
MICHELE LUPO—15%
IN TECHNICOLOR AND
TECHNISCOPE—25 %
PRODUCED BY
ELIO SCARDAMAGLIA—15%
STORY AND SCREENPLAY BY
ROBERTO GIANVITI AND
FRANCESCO SCARDAMAGLIA
—15%
AN AMERICAN INTERNATION-
AL PICTURE—15%.
2 COL, X 1 INCH—28 LINES
SEE THE THOUSAND AND ONI
' /! ORGIES OF TORTURE
M 'L
I
The nights of Pleasure..
The days of Tenor
h(dtheSWS
Ofl
COLOR' ,TECHH\SCOPt
AD MAT 118
COL X 4 INCHES—56 LINES

!
2779©
I
Ho
[
(114)
I
2757
I
I (94)
! 27390Battle
'
2705
'
I
;
2751
,
2742
'
®
I
I
I
'
I
2753
I
2751
BOX OFFICE
An interpretive onalysis of toy and trodcpress revic
linus signs indicate degree or merit. Listings cover
i^^^,-— ;^
BOOKINGUIDE
ng lime ii in parentheses. The plus and
-c..s^Sy.bo, O ^no^^^
.j^
Panav.s,on^a^TecHn,ron,a,
Award; ©
age; A2— Unobjectionable tor Adults Adolescents; A3— Unoblcctionablo for Adults;
Unobjectionoble for
A4—Mo ally
Adults, with Reservations; B—Object „.„ Part tor oil; C—Condomncd.
listings by company in the order of release, see FEATURE CHART
Review digest
AND ALPHABETICAL INDEX
H Very Good; + Good; — Fair; — Fair; = Very Poor. In the summary ' is rated 2 pluses, — as 2 minuses.
? J?.
CO > ul Leo; ^x zo
All the Way Home (103) Dr Para 9-30-63 A2 + ff ff + ff j^ io-|-
Any Number Can Win (116)
Adv-Dr MGM 10-28-63 + + + ff 5_|-
(^Ballad of a Hussar, The
Operetta Artkino 7-29-63
of the Worlds (84) SF. .Topaz 6-17-63
27S0 ©Beach Party (100) (g Com AlP 7-22-63 A3
2750 Bio Risli, The (111) . .Susp-Dr UA 7-22-63 A3
2732 Black Fox (S9) Doc'y Capri 5-20-63 Al
Blood Feast (71)
Dr Boxoffice Spec. ll-lS-63
OBIuebeard (Reviewed as Landru)
Com-Dr (sub titles) ..Embassy
Bomb for a Dictator (73) Ac. .Medallion
2727 Break. Tlie (75) Ac Dr SR
2764 Burning Court, The (102)
Drama
—C—
Candida (90) Satire
Trans-Lux
(sub titles) Union
2776 0Captain Newman, M. D. (126) Dr. .Univ
2774 ©Cardinal, The (175) (g Drama Col
2757 Caretakers, The (97) Melodrama UA
2749 Carry On Regardless (S7) Com Gov. Films
2772 ©Castilian, The (129) Adv-Dr. ...WB
2770 ©Charade (114) Mys-Com Univ
Flag, ©Checkered The (83) Dr MPI
©Chushingura (lOS) (§) Drama Toho
Ciske the Rat (88)
Melodrama
(sub titles) Bakros
©Cleopatra (221) Todd-AO
Hist -Spectacle
20th-Fox
2705 ©Cleopatra's Daigbter (93)
Adv Spectacle Medallion
2773 Common-Law Wife (81) Melodr CDA
2764 Condemned of Altsiia. The
(114) © Drama 20th-Fox
Conjugal Bed, The (90) Com Embassy
2775 Crawling Hand, The
(89) Sc-Fic Hansen SB
2704 Crooks Anonymous (S7) Comedy. .Janus
Cross of th« Living (90) Drama Cari
!
2770 Cry of Battle (99) Drama AA
—D—
2735 Day m Court, A (70) Ena-dublad
Episodes Ultra 6- 3-69 A3
Defiant Daughters (91) Melodrama. .Times 8- 5-63
Double Deception (101) Melodr UMPO 7-29-63
2704 During One Night (84) Dr
—E—
Astar 2-11-53 C
V/i (135) Dr-Fantasy Embassy 7-15-63 A4
i 2725 ©European Nights (82) Tour of
27S4 ©Europe in the Raw
! (70) Novelty Ei
Europe's night spots Burstyn 5-13-63
—F—
2783 Face of War, The (105) Doc Janus
2703 Fatal Desire (80) Melodrama Ultra
Fiasco in Milan (104) Comedy A-T-U
2730 ©55 Days at Peking (150) ®
(
Adventure Drama AA
I
2776 ©Fire in the Flesh
(80) Rom MeloDr Pacemaker
2708 Five Minutes to Live (80) Crime.. Astor
Flamboyant Sex,
The
(76) Drama Shawn Int'l
2744 ©For Love or Money (106) Comedy Univ
270SFour for the Morgue (84) Action.. H PA
2694 Freud: The Secret Passion (120)
Drama
Unhi
2729 Fruit Is Ripe, The (90) Eng-dubbed
Melodrama
Janus
2781 ©Fun in Acapuico (97) Para
5- 6-63 B
2736 Atom Aje Vampire (S7) Ho Tonaz 6-3-63 i: 1-^1-
2-1-
1-fl-
9+1-
2+1-
8+
2737 Garbage Man, The (86) Com-Sath'e. .CDA
2741 Get On With It (SS) Comedy Gmemor
27G6©Giant of Metropolis, The
(91) Sc-Fiction Seven Arts
2753 U©Giiloet Goes to Rome (101) Com Col
2738 Girl Hunters, The (103) ® Cr. .Colorama
27S3Girl in Trouble (82) MeloDr. .Vanguard

REVIEW DIGEST
AND ALPHABETICAL INDEX In the lummory t+ ii rated 2 pluses, - as 2 minuiet. Very Good; + Good; — fair; — Poor; — Very Poor.
27210Mondo C»n« (102) Documentary. .Times
2735 0Mi>use on the Moon. The
(82) Comedy lofat
2758 Murder at the Gatlop (81)
Mystery-Com
267D Murdo- Can Be Deadly
MGM
(60) Sus. Melodr Colorama
2748 Murder on the Campus
(61) Mys-Melo Colorama
My Life to Live (85) Drama. ... Union
My Name Is l>an (97) Melodr..Sio Shore
My Hobo (98) Comedy Toho
2767 QMy Son, the Hero (lU) Ac Dr..UA
—N—
2765 0Nature's Sweethearts (63) Ikay
2755 0Nero's Mistress (86) ®
Period Comedy MFI
2760(£>New Kind of Love, A (110) Com Para
2697 No Exit (SS) Drama Zenith
Z7U No Tint to Kill (70) Melodr ADP-SR
2777 Nurse on Wheels (86) Com Janus
1^
i
2759 eOt Love and Desire
(97) Drama 20th-FOK
Loie mi Lust Com-Dr F-A-W
Of (109)
2774 Old Dark House. The (86) HoC Col
2761 Ordered to Love (65) Drama. .Transocean
—PC—
2777 ©Palm Springs Weekend (100) Com..WB
2776 Passionate Thief, The (95) Com. .Embassy
27730Passion Holiday (75) Melodr. .Davis
Pickpocket (75) Drama Ddahaye
Z766 Pair of Briefs, A (90) Comedy Davis
2727 Pillar of Fire (75) Eng-dubbed
War Action Drama Nod Maadow
2734 QPIayboy of tlie Western World,
Ttw (100) Corn-Drama Jania
2778 Playgirl and the War Minister,
The (90) Com Union
2779 Playoirls and the Vampire,
The (76) Ho MeloDr Fanfare
2783 ©Playoirls International
(71) Doc Wcstfield Prod-SR
Z745 Please, Not Nowl
(74) © Rom-Com ZOth-Fox
2753 Prelude to Ecstasy (84) Sut Melo Hanson
2780 Promises! Promises! (75) Com..NTD SR
2716 OPT 109 (140) (E) War Or WB
2687 Quar« Fellow, Tka (85) Dram Astw
Z733 Quick and the Dad, The (90)
War Dram* Bcckgm
2765 0Ragt of tla Buccanears
(90) © Colorama 9-16-63
2746 Raiders of Leyte GuH
(80) Ac-Dr Henisfheri 7- 8-63
2757 ©Rampage (98) Adv-Drama WB 8-26-63 B
2765 Reach for Glory (89) War Dr Col 9-23-63
2760 Reluctant Saint, The (105)
Drama Davis-Royal 10- 1-62 Al
2701 ©Rice Girt, The (90) © Drama. . Ultra 2- 4-63 A3
2755 Right Hand of the Devil, The
(72) Farce Cinema- Video 8-13-63
2681 ©Roommates (91) Comedy Herts-Lion 11-12-62
2692 Run Across the River (74) Ac. Citation 12-17-62
Run With the Devil (93) Dr Jillo 11-11-63
2768 ©Running Man, The (103) g Dr.. Col 9-30-63 A3

Feature productions by company in order of releose. Runnin
® ViltaVision; (g Panovision; it) Tcchniroma; ;si Other onor
Blue Ribbon Award; Q Color Photography. Letters and cor
and
I time is in parentheses.

C«XIIDC ^UADT
^•'* '">' *" I'Mcrs and combinations thereof indicating jtory type: (Ad) Adventure Drama; (Ac) Aclian
rCAIUKC LnAKI Oroma; An) Animoted-Action; (C) Comedy; (CD) Comedy-Droma; (Cr) Crime Drama; (DM) Dromo
with Music; (Doc) Documentary; (Dr) Drama; (F) Fontasy; (Ho) Horror Drama; (Hi) Historical Droma; (M) Musical
(My) Mystery; (00) Outdoor Drama (S) Spectocle; (SF) Science-Fiction; (W) Western.
1

i!ll
.
..
. D .
.
.Vlttorlo
, Krwishlro
TosWro
C.
. D
( Shochiko) . , Setsuko
D.
. . . Aug
.9-30-6
UNIVERSAL
AKiss of the Vainpira
(88) Ho.. 6318
Clifford Brans, Jemlfer Dinlela,
Bdward De Sauza
©Charade (120) ® . . . .MyC. .6401
Gary Grant, Audrey Hepburn,
Walter Matthau. James Oibum
Young and Willing ( . . )
Virginia Maslteli, Paul Rogers
6402
©Darli Purpose D..6403
Shirley Jones, Braaal,
Rossano
George Sanders
Pre-relea.'te
It's All Happening (..) 6404
©Man's Favorite Sport
(120) C.
Rock Hudson, Paula Prentiss,
Maria Perschy
Hide and Seek ( .
Curt Jurgens, Janet Mimro,
Ian Carmlchael
)
WARNER BROS.
©The Castilian (129) m AD.. 352
Osar Romero. Prankle Avalon,
Broderick Crawford, Altda Valll
Wall of Noise (112) Ac. 351
Suzanne Plesliette, Ty Hardin,
Dorothy Provlne
®For Love or Money (108) C. .6319
Kirk Douflas. Mltzl Oaynor,
©Rampage
Robert Mitctaim,
(98) Ad.. 353
Martlnelll,
Elsa
Jack Hawkins
Olg Toung, Thelma Rltter
©Mary, Mary (126) C..354
Debbie Reynolds, Barry Nelson
Michael Rennle
©Palm Springs Weekend (100) CD .
Troy Donahue, Connie Stevens
©4 for Texas (..) D..356
Frank Sinatra. Dean Martin,
Anita Ekberg, Ursula Andress
The Man From Galveston
(..) D..360
Jeffrey Hunter, Preston Foster,
Joaima Moore
Dead Ringer (..) D..357
Bette Davis, Karl Maiden
Dr. Crippen (98) D..361
Donald Pleasence, J. R. Justice
America America D .
Stathls GSallelis, Elena Karam
Rel.
Date
Terence Longdon, Donald Gray,
Diana C!t&re
CROWN-INTERNATIONAL
Terrified (81) Ac..May«3
Rod Lauren, TVa^T Olsen
As Nature Intended (64) 0.. May 63
Pamela Green
EMERSON FILM ENTERPRISES
©The Khio's Musketeers
(96) Ac. Jul 63
Seba.itlan Stone,
Ctbal, Jeffrey
Marina Bertl
Monstrosity (65) Ho.. Sep 63
Brlka Petrm. Judy Bamber
EVE PRODUCTIONS
©Europe in the Raw
(70) Novelty.. Nov 63
FANFARE
The Playgirls and the Vampire
(76) Ho MeloDr. .Aug 63
Lyla Rocco, Maria Giovannini
FAIRWAY INT'L
The Sadist (94) Ac..Jun63
Arch Hall Jr., Helen Hovey
GOVERNOR
Carry On Regardless
(57) C. Jul 63
MISCELLANEOUS
A.D.P.
Paranoiac (SO) D . . 6309
PRODS.-SR
Slihiey
©Island Jamea.
of Love
Kenneth
(101)
Connor
® C..264 No Time to Kill
Janette Scott, Oliver Reed,
Get On With
lioberi
It
I'reston, Tony
(88) . .Jun
Uandall,
63
(70)
Sheila Burrell
Dr.. Mar 63 Hob .Moiikbuune.
Ueoi-gla Moll
Kcnnrih Connor,
Jolui lrclan

'
FEATURE REVIEWS
Story Synopsis; Exploitips, Adiines for Newspaper and Program;
I
THE STORY: "Move Over, Darling" (20th-Fox)
Just about the time James Garner goes before a judge
to have his long-missing wife. Doris Day, declared
legally dead after five years in order tliat he can marry
Polly Bergen, Doris is rescued from a desert island.
Landing in San Pedro, Doris is unable to phone her
home and she speeds there—only to hear the news about
Garner's marriage from his astonished mother, Thelma
Ritter. Doris then goes to tho honeymoon hotel, just
as he arrives there with Polly. Garner still loves his
wife and Doris insists he tell Polly before the honeymoon
starts. The hotel manager is amazed at Garner's
shuttling between two wives in different bedrooms and
Uie frantic husband is forced to fake a back injury to
get away from Polly. Meanwhile, he accidentally learns
that Doris had spent the five years with another man
on the island—and he finds him to be the Tarzan-like
Chuck Connors. After more mixups, Polly walks out
on Garner, leaving him free to be reunited with Doris.
EXPLOITIPS:
Stress the fact that the stars of the smash comedy,
"The Thrill of It All." are reunited in another hilarious
picture. Also play up Polly Bergen, recently starred in
"The Caretakers."
CATCHLINES:
Pun in a Honeymoon Hotel With Two Wives in Different
Bedrooms ... A Long-Lost Wife Returns—to Meet
Her Husband's New Bride.
THE STORY: "The Glass Cage" (Futuramic)
A prowler, sudden death and a routine verdict of justifiable
homicide bring together a lonelv girl (Arline Sax)
and police detective Robert Kelljan. Disturbed by the
mysterious disappearance of Arline's dominating older
sister (this is a dual role^ Kelljan defies the advice of
his superiors and becomes emotionally involved. Helplessly
trapped, Arline is savagely raped by crazed beatnik
King Moody and ultimately pursued into a macabre and
terrifying world of living nightmare. Resolute, resouixeful
Kelljan dashes handsomely to her rescue.
EXPLOITIPS:
Get psychiatrists to comment for publication on manifestations
of abnormal behavior. Ask veteran drama >
columnists to comment on distinguished career highlights '''"'
of John Hoyt and Elisha Cook.
CATCHLINES:
Most Unusual Motion Picture in a Generation! . . .
Innocent, Tender Young Love—Blasted by Soul-Searing
Shock! . . . Shattering Emotional Impact!
THE STORY: "Lonnie" (Futuramic)
Down on his luck, Scott Marlowe puts his sole possession,
a Cadillac, up for hire, unknowingly becoming
involved in a diamond robbery when Prank Silvera,
Spanish revolutionary, takes on his service. Marlowe falls
in love with Joan Anderson, part of the Silvera couterie,
and finds himself aiding the Silvera forces by getting a
boat enabling them to leave the mainland. Other gangsters
try to muscle in on the diamond haul that Silvera is
plannmg to use for revolutionary purposes. Turina
Hayes, who has always loved Marlowe, is instrumental in
helping Marlowe escape these sinister forces; in the
climactic moments, Turina fatally shoots Silvera.
EXPLOITIPS:
Tie up with boating sales concerns for lobby and
window displays to stress nautical theme. Teaser ads
run-of-paper, might ponder the question, "Whatever
Happened to 'Lonnie'?"
CATCHLINES:
Tension Strained to Breaking Point! . . . Blazing Fury
of Enraged Youth, Tortured by the Love That Would
Never Be His! ... He Wanted to Cross Over the Sunnyside,
the Moneyside. But There Was No Room for Bodies
or Buckshot!
ROYnFFTCF.
Br
THE STORY: "The Prize" (MOM)
The Nobel Prize winners assembling in Stockholm to
receive their awards from the King of Sweden include
Paul Newman, a disillusioned American author who
admits he only wants the $50,000; Edward G. Robinson,
a scientist refugee from Nazi Germany; Gerard Oui'y
and Micheline Presle, a husband-and-wife team, who are
liaving marital difficulties, and Kevin McCarthy and
Sergio Pantoni. rival surgeons. Newman and Elke Sommer,
the Swedish girl assigned to guide him during his
stay, become involved in the plot to kidnap Robinson
and prevent him from making patriotic remarks at the
award presentation. Newman, who learns that Robinson's
Communist-minded brother is impersonating the scientist,
has several attempts made on his life, but he
manages to rescue the kidnapped Robinson and bring
him to his last-minute appearance at the Nobel Prize
ceremony.
EXPLOITIPS:
Make tieups with bookshops for widow displays of
Irving Wallace's best-selling novel as well as tieups with
travel agencies for air trips to Stockholm.
CATCHLINES:
From the Sizzling Best Seller Comes the Most Exciting
Film of the Year . . . Paul Newman, Star of the Controversial
"Hud," in Another Brilliant Portrayal . . . The
Powerful Novel of Nobel Prize Winners Makes Pulsating
Screen Entertainment.
THE STORY: "Who's Been Sleeping in My Bed?" (Para)
Dean Martin, who plays the handsome doctor hero of
a top-rating TV series, is constantly being pursued by
his worshipping fans, most of them women. Every
Wednesday Martin plays poker with his pals, Martin
Balsam, Louis Nye, Richard Conte and Jack Soo, while
the wives of the latter feel neglected and make mysterious
phone calls to have private consultations with their
TV idol. Martin, who is engaged to Elizabeth Montgomery,
manages to fend off the amorous advances of
Jill St. John and the other wives. Martin finally goes to a
psychiatrist and tells him all, while the latter's receptionist,
Carol Burnett, eavesdrops. Being a close friend of
Elizabeth, Carol plots to hasten the wedding to Martin.
She arranges a phoney marriage to another man for
Elizabeth, followed by a phoney Mexican divorce, before
she gets Dean and his fiancee wed.
EXPLOITIPS:
The biggest selling angle is the first screen appearance
of Carol Burnett, who sprang to fame on television, recently
starred on TV in "Calamity Jane" and is scheduled
to star in a Broadway musical, "A Girl to Remember,"
early in 1964. Martin and Jill St. John, recently in "Come
Blow Your Horn," are other names.
CATCHLINES:
Dean Martin Asks the Hottest Question of the Day and
Gets a Dozen Female Answers . . . For a Make-Believe
Doctor, His Practice Was Perfect.
THE STORY: "Tiara Tahiti" (Zenith)
Just after World War II in Germany, a British Army
captain, James Mason, is convicted of smuggling art
treasures into England after John Mills, the colonel in
his regiment, informs on him. Mason is dishonorably
discharged and, several years later, is living in Tahiti
with his native mistress, Rosenda Monteros. Mills, who
has become a wealthy hotel developer, goes to Tahiti
with plans for a new luxury hotel for tourists. Mills is
embarrassed to find Mason there, but they pretend
friendship. During a night of heavy drinking. Mason
and Mills come to blows and the latter passes oul;—to be
attacked later and nearly killed by Herbert Lom, a
Chinese art dealer who desires Mason's mistress. Mills
is arrested but. when Mason recovers, he is forced to
leave Tahiti without his hotel plans realized or his selfesteem.
Mason resumes his life of indolence.
EXPLOITIPS:
In addition to exploiting James Mason as star of
"20,000 Leagues Under the Sea" and numerous other
Hollywood films, and John Mills as star of "Great
Expectations" and the more recent "Tunes of Glory"
and "Swiss Family Robinson," use photos of the beauteous
Rosenda Monteros in her scanty native costumes.
CATCHLINES:
Two Friendly Enemies in Beautiful Tahiti . . . James
Mason and John Mills in Their Most Powerful Dramatic
Roles.
iPfi^

'
'
manager
"
. V,
,
|20(£ per word, minimum $2.00, cash with copy. Four consecutive insertions for pnc
CLOSING DATE: Monday noon preceding publication date. Send copy
c|;wers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo.
LCLfflRlOG HOUSE
HELP WANTED
drive-in theatre. Eastern sea-
No buying or booking, pervoflice,
9771.
r,
iDfiate opening for experienced mans
Working managers only, need op-
:t have reterences, ambition, and
iMg Send complete resume and
letter. Armstrong Circuit, Inc.,
Bowling Green, Ohio.
red drive-in managerl Acm
neviTspaper, herald and g[im-
'ising. Interesting proposition,
-round employment. Work hard
-:ng v/inter vacation. New Engcomplete
resume, replies held
Boxoffice, 9783.
ml! Manager for small Ohio town,
]!i one indoor and one outdoor
re Please state previous experience,
V ?sired, etc. Boxoffice, 9784.
jil-g manager for conventional theii:
around operation. Salary comwith
proven ability. Ideal cli-
Southwest. Rephes coniidential,
ior chain operating
in North and South Carolinas,
:ind Florida. Send resume first
: :: opportunity with expanding
:!!ice, 9789.
int : manager. experienced an(
work. Permanent position. Re
-rences. Hudson Theatres Co.
i^i aire Bldg., Richmond, Indiana.
Opening for experienced their
for Intermountain States
have knowledge all phases
jperation including advertising,
is, concessions, good housekeepapable
of completing normal theirts.
Send resume of past extogether
with salary desired to,
695, Salt Lake City, Utah.
I'OSinONS WANTED
ijeionistl Four yea experience.
inij. Steady work. Boxoffici
young advertising-promotion
alizing in drive-in programs,
suits and references. Boxoffice,
ing and publicity! College grad
'
business experience seeks to
::eative side of motion pictures.
9791.
AGENCY WANTED
tn4ion Agency! Willing to represent
-•'
ucer of Motion Picture or Dis-
-ompany for the West Indies,
"i Dutch Guianas. Contact:
Thomas, Ltd., 34 Charlotte
.^:unte
"-of-Spain, Trinidad, W.I.
MISCELLANEOUS
^^r Attractions are big business!
Mus m. 100,000 visitors
estaurant. Concessions. Mane.
Box 56, Crown
=d or lea
York.
|T PAYS TO
ADVERTISE IN
50XOFFICE
.-J,
or:cE December 9, 1963
EQUIPMENT WANTED
THEATRES FOR SALE
tv^^Hltn mn'^^vnh'' A^^llW °' West Co«t th.atr.i tor .aU. Write
r^''"^''
for
type HI-5a-100,
I
volts 42-45-50 continuous list. Theatre Lxcnange Company 260
amps. Kearney Street.
[vrr.^Tw'^'"''n /'''i"^u''^'^^''°°
San Francisco 8. Lync Coli-
Iheatre, Oxford, Miss. lornia.
Wonted: one all electric popcorn machine.
Good condition, reasonably oriced
Mr. Robert Long, 1010 S. Adelaide, Fenton,
Mich., 48430.
GENERAL EQUIPMENT—USED
For sale: Wagner aluminum letters, 570
size 8" & 4". Also, 20'x2' glass with bars
All good, Salem Theatre, P.O. Box 8
Salem, Va., DUpont 9-2521.
Complete RCA magnetic, optical soundheads,
ampliiiers, three speakers, anamorphics,
projection heads, lamps, bases,
generator, rewind. Boxoffice, 9785.
E-7 mechanisms and Ballantyne mechanisms.
Ballantyne 200 watt dual amplifier
system for drive-in. W. E. sound heads
and 5pt bases, RCA soundheads and
light
LOU
weight bases
WALTERS
to match.
SALES &
Priced to
SERVICE
sell
CO.,
4207 Lawnview Ave., Dallas, Texas.
WONDERFUL VALUE! Government surplus
E7 mechanisms, beautiful condition,
guaranteed, only $349.50 pair; changeovers,
$22.50 pair. STAR CINEMA SUP-
PLY, 621 West 55th St., New York 19.
DRIVE-IN THEATRE EQUIPMENT
Drive-In Theatre Ticketsl 100.000 lx2"
special printed roll tickets, $40.75. Send for
samples of our special printed stub rod
tickets for drive-ins. Safe, distinctive, private,
easy to check. Kansas City Ticket
Co., Dept. 10, 109 W. 18th St., (Filmrow),
Kansas City 8, Mo.
EQUIPMENT REPAIRING
fEiREPRESENTATrVESI Outdoor The-
Jtertising Service. Compensation
iCt^irate with ability. Protected terridetails,
Romar
All
ment
makes, all
repaired.
models projection
LOU WALTERS
equip-
SALES &
contact: Vide
Chetek, Wise.
DALLAS 27, TEXAS
ANTIQUE EQUIPMENT
For sale: Powers 6-A projector, silent,
35mmi complete, original, first class condition.
Also have other collectors items.
C. J. McConnell, 220 Commerce Bldg.,
Kansas City 6, Mo.
BUSINESS STIMULATORS
Bingo, more action $4.50 M cards. Other
games available, on, off screen. Novelty
Games Co., 106 Rogers Ave., Brooklyn
N. Y.
Build attendance with real Hawaiian
o/chids. Few cents each. Write Flowers of
Hawaii, 670 S. Lafayette Place, Los Angeles
5. Calit.
Bingo Cards. Die cut 1, 75-500 combinations.
1, 100-200 combinations. Can be
used for KENO, $4.50 per M. Premium
Products, 339 West 44th St., New York
36, N. Y.
FILMS WANTED
Wanted; 35mm & 16mm prints, negatives,
trailers, posters, pressbooks, etc. on 1934
feature "The Scarlet Letter" starring Colleen
Moore. SIGNATURE FILMS, 2120 Cross
Bronx Expressway, Bronx, New York. 10473.
Any "Tab Hunter" iilmsl 16mm or 35mm,
top prices paid. Boxoifice, 97£1.
Theatre ior lale in Beculilul Morro Day,
Calilornia, ocean resort town, iamily operation.
Boxoifice, 9779.
4Sa-car drive-in theatre in Northeastern
Wisconsin. Located on junction ol highway
to good resort area. Boxoffice, 9780.
FLORIDA'S GREATEST bargain since
Ponce de Leon sold the Fountain of Youth
for 400 pesos) 700-seat theatre, 250-car
drivo-in, room for 100 more. County seat,
16,000 people and growing fast. Largest
closed town in state. Turned down $165,-
000 in 1956, Offered for sale four years
ago lor $150,000, two years ago lor $100-
000, last July for $80,000 Will accept best
bid by February Isl above $65,000. Two
pulp mills, box factory, two fertilizer
plants, canning plant, shrimp fleet, state
park in city limits, two million tourists
through a year. Land alone easily worth
$45,000. Finest equipment, including
$16,500 Carrier air conditioning. Steal
this and make fortune as 1 have here
since 1938. C. E. Beach, Box 747, Fernandina
Beach, Fla. Phone: 261-4292.
THEATRES
WANTED
Want to lease with option to buy, drivein
or indoor theatres in South Texas
WHATLY THEATRES, Box 330, Harlingen,
Wanted to Buy or Lease: Indoor theatre
in metropolitan areas, population at
least 75,000, Contact William Berger,
Metropole Hotel, Cincinnati, Ohio,
Wanted to Buy or Lease: Indoor theatre
Metropolitan area. Population at leas
in
200,000. Contact Harry Wald, 506 St
Charles St., St. Louis, Mo.
Will invest up to $50,000 cash, plus exrellent
credit rating in profitable theatre
Dperotion. What have you? Boxoffice, 9778.
Drive-ins wanted ir
sylvania, Connecticut
Boxoffice, 9786.
ply;
York, Penni
Jersey. Re-
SOUND PROJECnON
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
TROUT'S SOUND AND PROJECTION
LOOSE-LEAF Service
Manual and Monthly
Service Bulletins. "How" to keep your
equipment in good running condition;
"How" to repair projectors, arc lamps
and keep in tip-top running condition.
"How" to easily service Sound Equipment;
Sound heads, amplifiers and speakers.
Data on 16, 35 and 70mm. Data on Xenon
lamps and new transistor sound systems.
"Simplified Course on servicing Sound
Systems for Theatres," each month. Used
by leading theatres as a guide for
Belter Sound and Projection, For EX-
HIBITORS and PROJECTIONISTS, Edited
by Wesley Trout. Technical Editor, Modern
Theatre 13 years! Manual and MONTHLY
SERVICE BULLETINS ior one year, only
$7.50. Cash, Check or P,0, No CODs,
WESLEY TROUT, Pubhsher, Box 575,
OKLAHOMA,
POPCORN MACHINES
ENID,
Brand new counter model, all electric
Car^acity, hundred portions per hour.
$199 OC Replacement kettles all machines
120 S Hoisted, Chicago 5. Ill
RECORDS
JON BRENT'S "Plaza Theatre Organ
Overtures." Monaural, $4,00, Stereo, $5,00,,
Dostpaid. Alpha Records, 5965 West Blvd.,
Los Angeles, Calif., 90043.
THEATRE SEATING
Specialiili in rebuilding chairs. Best
workmanship, reaaonanle pticoi. Have
men, will travel. Rebuilt Iheatre chairs lot
sale. Neva Burn Hroducli Corp., 282 South
St., N.Y.C.
CHAIRS REBUILT ANYWHEREI Expert
workmanship, personal service, finest materials.
An-rHlffl JUDGE, 2100 E. Newton
Ave., Milwaukee, Wisconsin.
We SDecialiu in rebuilding opera
chairs Our 40 years experience your
guarantee. Factory trained men
is
do the
job properly. Write lor our low prices
We go anywhere. Sewed covers to III
your seats, $1.65 each. Chicago Used
Chair Marl, 829 So. Stale St.. Chicago 5
Illinois Phone: WEbsler 9-4519.
ANTI-THEFT
SPEAKER-HEATER PROTECTION
ANTI-THEFT SPEAKER CABLE PRICE RE-
DUCED! Protect your speakers-heaters for
less than 75c per unit! Complete satisfaction
reported by chains and exhibitors.
saker Securi
oboken. N J.
Handy Subscription
BOXOFFICE:
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825 Van Brunt Blvd.,
Kansas City 24. Mo.
Please enter my subscription to
BOXOFFICE, 52 issues per year
(13 of which contain The MODERN
THEATRE SecKon).
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STATE
29

J^7^jm44m^Su^Ji^^^:im lUILI ROGERS HOSPlV,
D O'DOnnELL mEmORini research LflBORRTORi
1501 BROADWAY, NEW YORK 36, NY