Boxoffice-April.27.1964

In 

APRIL 27, 1964 

Two Sectiofli—Swtioo One 

r— 

The Eostman Kodak Pavilion at file New Yoric World's Fair, which opened Wednesday (22) and in which a 

variety ot filmed subjects is being presented, some of which will promote forthcoming films from nine 

major producing and distributing firms. Included is a resume of Eastman's part in motion picture history 

in addition to an exhibit that highlights the history of photography . . . Story on page 16. 

BOXOFFICE 

AROMETER 

FOR 1963-1964 

'VL EXECUTIVE EDITION 

S«1iml Nmi Pim of All C

UA 

proudly 

congratulates 

Academy Award 

Winner 

Sidney 

rbitier 

BEST ACTOR OF THE YEAR! 

...and our thanks to 

Producer Ralph Nelson 

and his associates 

for this delightful, 

heart-warming 

motion picture

' 

1 o]ores Barusch, 25 Taydvtay 

3-4813. 

rirtnla R. Collier, 2129 

N. W. DUpoot 7-0892. 

i . 

In 

Cauda 

Ijn 314, 625 Belmont St.. 

tVaterloo. Sara Babb. 

Bayrlevv Ave.. Wlllowdale. 

* flit Bureau o( Circulati( 

>Iy, except one Issue it 

sMlated Publications, Inc., 

I Blvd., Kansas City, Ml«- 

-libscriptlon rates: Sectional 

r -vcar: foreign $10. N»- 

e Edition, $10; foreign. 

ny 35c. Second class postansa.i 

City, Mo. 

2 7. 19 64 

No. 1 

THE BRIGHTENING PICTURE 

PRODUCT and production news took 

the limelight in the reports of the 

past week and, eii toto, it adds up to a 

brighter outlook, both for the immediate 

present and long-range future. 

From the Motion Picture Ass'n of 

America came the report that film revenues 

for the past year had shown the 

first important increase of more than 

five per cent since the leveling off of the 

downtrend that had extended from 1947 

through 1957. Ralph Hetzel, acting president 

of the MPAA, further said that preliminary 

reports for the first quarter of 

1964 show an even greater increase than 

for 1963. He viewed this and other factors 

as holding an ever-brightening picture 

of increased exhibition and distribution 

revenues, as well as greater variety 

and quality of film production. 

"The industry today is in a very strong 

position," said Mr. Hetzel. "Exhibitors 

report excellent and improving returns 

at boxoffices all across the country." And 

he added, "There is new strength in the 

great variety of highly entertaining and 

unusual pictures scheduled and we believe 

this trend will continue." 

Based on early reports, Mr. Hetzel said 

1964 would see a substantial increase in 

the number of feature releases. And he 

viewed, as especially important to the industry's 

continuing growth, the potential 

inherent in the expanding market of 

the young adult group — those between 

20 and 29 years of age—which is expected 

to increase about 25 per cent during 

the next five years. 

Giving accent to Mr. Hetzel's encouraging 

outlook are the product announcements 

issued during the week by five 

major companies. 

Among these, high significance attaches 

to the resui-gence that has taken 

place at the 20th Century-Fox studios, 

which got underway just one year ago. 

From an actual shutdown of this company's 

film plant, productional activity 

now has hit a high stride, added to which 

is production in work at its London studios. 

The program outlined several 

months ago is progressing "according to 

plan," under the direction of Richard 

Zanuck, head of 20th-Fox production. 

And the objective to have 41 major productions 

in release by the end of 1965 

looks to be assured. 

In Chicago this week. Rube Jackter, 

vice-president and general sales manager 

of Columbia, announced a minimum 

of 15 features to be released from now 

till the end of the year with "every corner 

of the potential market in mind." The 

list is an impressive one, and each picture 

is to be backed with extensive pre-selling 

campaigns, set forth to Columbia's sales 

and field forces by Robert Ferguson, vicepresident 

in charge of advertising and 

publicity. 

American International reports that 

21 of the 24 features it had announced 

for release in 1964 have been completed 

or are in finishing stages of production. 

This represents a substantial increase in 

that company's output, from the standpoint 

of quality, as well as quantity. 

At Paramount's opening sales meeting 

in Philadelphia, Charles Boasberg, general 

sales manager, announced an array 

of strong product for release this summer, 

citing high grossing marks attained by 

several of these productions in prerelease 

openings. Paramount earlier had 

announced its full program to which it 

keeps adding new and important releases. 

Allied Artists has boosted its schedule 

of releases for 1964, with 12 features already 

completed, to which at least six 

more are to be added by the end of the 

year. Here, too, there is a marked stepping 

up in quality as well as in total output. 

The other major companies previously 

announced their production and release 

programs for the ensuing year, in every 

case of which significant increases have 

been scheduled. 

Checking over each company's schedule, 

it will be noted that, as Mr. Hetzel 

said in his report, "there is a greater 

variety and quality of film production . . . 

and a new vitality and freshness" that 

does, indeed, present a brightening picture. 

• • 

Incidentally, this issue of Boxoffice is 

accompanied by its annual Barometer 

Edition, which provides the industry with 

a utilitarian compendium of production 

—past, present and future. It takes into 

account all essential data on pictures released 

in the past season, listing them 

company-by-company. This also is done 

on forthcoming product under the departmental 

heading of "Looking Ahead," 

which contains advance production information 

on 388 features scheduled for 

release after January 1. 1964. 

QÂi^

Hetzel Reports Increase 

In Industry 

NEW YORK—An ever-brightening 

picture 

of increased exhibition and distribution 

revenues, as well 

as greater variety and 

quality of film production, 

was reported 

to members by Ralph 

Hetzel. acting president 

of the Motion 

Picture Ass'n of 

America. 

"The industry today 

is in a very strong 

position." Hetzel said. 

"Exhibitors report excellent 

Ralph Hetzel 

and improv- 

ing returns at boxoffices 

all across the country. There is 

new strength in the great variety of highly 

entertaining and unusual pictures scheduled 

and we believe this trend will continue." 

SHOWED BIG GAIN IN 1963 

Revenues of MPAA member companies 

in motion pictm-e distribution in the U.S.. 

in a general decline from 1947 until they 

leveled off from 1957 through 1962. last 

year had the first important increase of 

more than five per cent. Hetzel said. Preliminary 

reports for the first thi'ee months 

of 1964, he continued, show an even greater 

increase than for 1963. 

Early reports, he said, indicate the total 

number of feature films to be released by 

MPAA member companies in 1964 may 

year, when eight com- 

exceed that of last 

panies released 151 new features. Based 

on plans for the first six months, distribution 

of new features should increase substantially 

this year, he said. 

An expanded market potential—and in 

particular the forecast that the young 

adult group, those between 20 and 29 

years of age, will expand by 24 per cent 

between 1965 and 1970— will give the industry 

an excellent opportunity to make 

important gains in those years. Hetzel reported. 

Ticket sales, according to the Department 

of Commerce, he added, continue to 

account for two-thirds of the nation's 

spectator amusement expenditures. 

ea'i 

SCREEN TIME ABROAD 

Abroad, U.S. films occupy 60 per cent 

of the screen time and foreign revenues of 

major distributors are expected to continue 

at a $300,000,000 annual level this 

year, he noted, adding, "According to preliminary 

indications, foreign revenues appear 

to be holding their own. They will 

no doubt continue to accoimt for 50-55 

per cent of the world gross of the members 

of the Motion Picture Export Ass'n." 

Of film production. Hetzel said. "More 

variety in types of pictm-es and a new 

vitality and freshness have characterized 

the most successful pictures of the past 

winter quarter. There appears to be a rejection 

of the old formula-type production." 

He pointed out that hits ranged from 

madcap slapstick, such as "It's a Mad. 

Mad, Mad, Mad World," through satire, 

such as "Dr. Strangelove," to impressive 

Revenues 

National Allied Board 

To Meet May 1, 

Detroit 

DETROIT—The annual spring meeting 

of the Allied States board of directors 

will be moved ahead three 

weeks and held at the Sheraton- 

Cadillac Hotel, Detroit, the weekend 

of May 1-3, Allied executive director 

Milton H. London announced Wednesday. 

This will replace the meeting 

hitherto scheduled for Pittsburgh, opening 

May 23. 

The advanced board meeting: will 

deal with several important issues, 

notably the proposals for a single national 

exhibitor organization, plus the 

immediate creation of a joint interim 

executive committee with Theatre 

Owners of America. 

London has scheduled talks on important 

industry problems before the 

annual meetings of two Allied organizations— 

April 23 for the Western 

Pennsylvania Allied at Pittsburgh, and 

April 30 for Allied of Illinois at the 

Sheraton-Blackstone Hotel, Chicago. 

dramas, like "The Cardinal" and "Backet." 

Among the quarter's most successful, Hetzel 

listed "Soldier in the Rain," "The 

Prize," "The V.I.P.s," "Love With the 

Proper Stranger," "Move Over, Darling,' 

"Cleopatra," "Tom Jones," "Charade," 

"Captain Newman," "America America" 

and "The Incredible Mr. Limpet." 

Hetzel noted that there is a major modernization 

of Hollywood facilities under 

way, with MCA constructing a new $25,- 

000,000 Universal City Plaza and Columbia, 

MOM and 20th-Pox planning a $100,000,- 

000 production center in Malibu. 

"There is also a boom in theatre building," 

he said. "Exhibitors report that 320 

new theatres were either opened, announced 

or placed under construction in 

1963, with a record $97,411,500 expended. 

There is strong emphasis on smaller houses 

in suburban shopping centers. In addition, 

670 theatres were remodeled during the 

year. Approximately 150 houses closed during 

the year, but 179 closed houses were reopened." 

Among the large circuits recently 

announcing expansion plans, he said, are 

Stanley Warner Corp.. National General 

Corp. and Cinerama. 

AIP Tenth Anniversary 

Sales Drive July 22-Aug. 4 

HOLL"YWOOD—The period from July 22 

through August 4 has been set for American 

International Pictures' Tenth Anniversary 

Sales Drive by AIP sales chief Leon P. 

Blender. 

Major goal of the anniversay drive, said 

Blender, will be to set a playdate for at 

least one AIP release in every theatre in 

the United States during that period. He 

said the company already is on its way towards 

the biggest and most successful year 

in its history. 

UA First Quarter Ne( 

'Highest in History' f 

NEW YORK—The net earnings, aftaxes, 

for the first quarter of 1964 f 

United Artists Corp. are approximatt; 

$2,025,000, or $1.10 per share, the "highi 

net earnings of any quarter in the histi! 

Robert S. Benjamin 

of the company," according to Robert 

Benjamin, chairman of the board, si 

Arthm' B. Krim, president, in a letter 

stockholders. 

These earnings do not reflect, in 

way, the proceeds from a recent TV 

work deal made with ABC-TV, the : 

said. 

The results of operations for 1963 

far less favorable "because a number 

motion pictures in release early in 1 

did not meet with popular acceptance a] 

because it was considered prudent to p 

vide additional write-offs of $4,000.0000 

anticipate losses in these pictures." '!e 

operations foi' 1963 showed a net lossf 

$831,000, or 45 cents per share, afteii 

net credit of $935,000 for taxes on inco;!. 

This compared with net earnings for 12 

of $3,815,000, or $2.06 per share. The P 

share figures for both years are compud 

on the 1.848.630 shares outstanding at «: 

end of 1963. 

Gross income for 1963 was $124,573,(1, 

compared with $126,259,000 for 1962. IiS 

loss is the first dui-ing the 13-year tene 

of the present management. A charge! 

$5,000,000 net of credit for Federal tas 

on income was made to retained earniiS 

to give effect, as of the end of 1963, t.a 

revaluation of the cost of acquisition fi ft 

the television film library series acqui 

for syndication. 

In the stockholders' letter, the compiI 

expressed confidence that, based on e 

pictui'es in release and the prospects!' 

coming releases, "1964 will become e; 

most successful year in the history of «' 

company." The successful pictm'es in |- 

lease include "Tom Jones," the Acadeyi 

Award winner, "It's a Mad, Mad, Mk 

Mad World," "Lilies of the Field," "Fifl' 

Russia With Love," "The Pink Panth" 

"The World of Hem-y Orient," "The lit 

Man," Irma La Douce" and "The Gi.t; 

Escape." the major impact of these 0) 

be felt in the balance of 1964. 

Tors on 'Rhino!' Tour 

NEW YORK—Ivan Tors, producer iJ 

MGM's "Rhino!," and Ian Player, Zulul;* 

game warden, began a four-week southil.'- 

tour April 22 in behalf of the film, Tlill' 

itinerary included Charlotte. Winsti-? 

Salem. Greensboro. Raleigh, Durham, '*; 

liuTibia, Pensacola-Mobile, Baton RoiS- 

Shreveport, Dallas, Fort Worth, Austin, .'R! 

' 

Antonio and Houston. 

BOXOFFICE : 

: April 27, 1* 

: 

ii

. 

• 

in 

ftS-PT Profit Up 20% 

Fir 

First Quarter 

;2W YORK—American Broadcasting 

'aiimount Theatres reports net earnings 

rci operations for the first quarter of 

were $2,865,000. or 63 cents per share, 

9i 

.nticrease of 20 per cent over the $2,389.- 

lOi or 52 cents per share, for the same 

9( period, according to Leonard H. Gold- 

11, n. president. 

nings including capital gains were 

SBS.OOO, or 65 cents a share, compared 

n\ $2,512,000, or 55 cents per share, for 

asl year's first quarter. 

' 

20 per cent increase in earnings rean 

increased audience reception of 

iu 1963-64 broadcasting schedules, the 

eont reduction in Federal tax rates and 

in;nprovement in our theatre operations." 

;t.-ôn said. "Based on present indi- 

~ we can expect that the improve- 

earnings will continue during the 

;eond quarter of the year." 

is-PT successfully launched a new acin 

another entertainment medium. 

Ultimate theatre, when "High 

.N. based on Noel Coward's "Blithe 

3pit." opened on Broadway with Beiti:e 

Lillie and Tammy Grimes starred 

—|id it is the town's newest smash hit. 

'Tl? return on this investment should 

)earther enhanced by the original Broadva 

cast album to be released by a subidry. 

ABC-Paramount Record." Golden- 

»!; noted. 

i' also noted that ABC-TV's prime evelirl 

time schedule places the network in 

ecfid place in those markets where the 

hij? national networks have equal comjeiiive 

facilities. 

inerican Broadcasting-Paramount Theiti|5 

will hold a special meeting of stockio[ers 

May 19. 1964 called by the board 

)f[irectors to consider and act upon a 

)r(iosal to eliminate cumulative voting 

jyMockholders in the election of direcoii 

by amending the certificate of incor- 

Jo'tion and bylaws so as to delete the 

Jrijisions presently contained which prowd 

for cumulative voting. The special 

mtjiing will take place one hour before 

ihii annual meeting the same day. 

sldenson acquired 13.530 common 

shies by exercising a stock option bringin!|his 

total ownership to 70.000 shares. 

Abert Warner Finances 

^|ami Hospital Addition 

lIAMI—Maj. Albert 'Warner, one of the 

eX|Utives and founders of 'Warner Bros., 

hai given Mt. Sinai Hospital in Miami $1 

"lilon to help finance a new convalescent 

bujling. Maj. 'Warner presented the milliQ 

dollar check to Max Orovitz. chairm^ 

of the hospital's board of trustees. 

lie new building, to be called the Albej 

and Bessie 'Warner Pavilion of Mt. 

Siji Hospital, will contain 100 beds. It 

enjodies the most modern concept of 

tojl patient care, in which the patient 

Prjresses from Intensive care, to acute 

bejide care, to convalescent care. 

!aj. 'Warner recently became interested 

in,ie program when he was a patient at 

thj institution. A Miami Beach resident 

fO;35 years, he was one of the hospital 

M ders. 

Columbia Will 

Release 

15 Films to Yearend 

CHICAGO—The current market situation 

in the motion picture industry is one 

that holds "the 

brightest future only 

for those who are 

able to keep pace with 

the continually 

changing needs and 

taste of the nation's 

moviegoers," Rube 

Jackter, Columbia 

Rube Jackter 

Pictures vice-presid 

e n t and general 

sales manager, told a 

conclave of his sales 

managers here. He 

said Columbia would 

release at least 15 pictures from now till 

the end of the year with "every corner of 

the potential market in mind." 

Jackter spoke at the opening session. 

Monday i20i of a five-day sales manager 

convention convened by Columbia 

Pictures at the Ambassador East Hotel 

here. District and branch sales managers 

from all points in the United States and 

Canada gathered to discuss sales policies 

for the remainder of the year and to learn 

the details of Columbia's product lineup 

for 1964. 

Pointing out that the Columbia sales 

force had the advantage of top product 

in dealing with the continually changing 

picture in the industry today. Jackter 

asked his staff to "keep treating each picture 

as a separate and distinct new project," 

as the first rule in maintaining the 

pace of Columbia's bright future. 

Picture-by-picture sales flexibility, according 

to the Columbia sales chief, "is 

the key factor that is making this company's 

sales position as strong as it is." 

Jackter told the sales managers that 

forthcoming product during the remainder 

of 1964 was "ideally suited for creative 

salesmen." Eight of the 15 upcoming Columbia 

films were on the immediate schedule 

for bookings during the summer 

months. At least seven others represented 

Columbia's roster for fall and early 

winter. 

In the first category. Jackter named 

David Swift's "Good Neighbor Sam." 

Robert Cohn's "The NE'W Interns." Irving 

Allen's "The Long Ships." Hanna-Barbera's 

"Hey There. It's Yogi Bear." the general 

release of Sam Spiegel's Academy Awardwinning 

"Bridge on the River Kwai." Art 

& Jo Napoleon's "Ride the Wild Surf. 

Hammer's "Devil Ship Pirates" and Hammer's 

"Crimson Blade." 

For fall and winter. Jackter cited Fi-ed 

Zinnemann's "Behold a Pale Horse," Robert 

Rossen's "Lilith, " Youngstein-Lumet's 

"Fail-Safe, " Pakula - Mulligan's "T h e 

Traveling Lady," James Woolf's "The 

Pumpkin Eater," Norman Maurer's "The 

Three Stooges Meet the Gunslingers" and 

Jerry Bresler's "Major Dundee. 

The Columbia sales team attending the 

opening session of the convention also 

heard an address by Columbia senior vicepresident 

Sol Schwartz. Conventioneers 

also attended a screening of Fred Zinnemann's 

"Behold a Pale Horse" after business 

sessions ended. 

Ferguson Outlines Columbia Plans 

For Preselling Every Picture 

CHICAGO— Robert S. 

Ferguson. Columbia 

vice-president in charge of advertising 

and publicity, outlined 

promotion campaigns 

designed to 

presell every picture 

on the Columbia slate 

from now until the 

end of the year before 

division and branch 

sales managers attending 

a five-day 

sales convention here 

this week. In addition, 

Ferguson provided 

a roundup of 

Robert S. Ferguson 

long - range promotional 

plans for many of the films on the 

company's 1965 slate. 

Asserting his complete agreement with 

the remarks of Rube Jackter. vice-president 

and general sales manager, citing "pictureby-picture 

sales flexibility" as a major factor 

in the company's strong position in the 

industry. Ferguson said his department 

would explode every weapon in its arsenal 

to maximize penetration of the potential 

audience. "Our promotional forces also depend 

upon flexibility." he said. "'We achieve 

our best results from programs that afford 

each picture the unique and special distinction 

it deserves." 

Ferguson noted that the primary source 

of strength of the sales forces and the promotional 

forces in the product itself and he 

detailed the available and projected product 

to illustrate the kinds of films and the kinds 

of promotional campaigns the sales force 

could expect from now through next year. 

The account of promotion plans for specific 

pictures to be released before the end of the 

year was followed by highlights on special 

prerelease plans for "Behold a Pale Horse." 

produced by Fred Zinnemann and starring 

Gregory Peck. Anthony Quinn and Omar 

Sharif. 

Glen Alden Annual Meet 

Scheduled for May 15 

NEW YORK—Glen Alden Corp.. of w-hich 

RKO Theatres is a subsidiary, has proposed 

to stockholders that the present slate of 11 

directors be re-elected at the annual meeting 

May 15 at the Park Sheraton Hotel 

here. One of the directors is Harry Mandel, 

president of the theatre company. 

Stockholders are also asked in a proxy 

statement to approve of purchase by Glen 

Alden of up to 1.000.000 shares of its common 

stock out of its unrestricted capital 

surplus within a year. They approved at 

last year's meeting of company acquisition 

of up to 1.000.000 shares, and the company 

acquired 712.878 shares. 

BCÔFFICE :: April 27, 1964

. . . Hush, 

' 

Remarkable Resurgence 

Seen at 20th-Fox Studio 

HOLLYWOOD — The progress of 20th 

Century-Fox in the one year since studio 

facilities were reactivated—on April 22, 

1963—was viewed this week on the anniversary 

of that date by studio production 

head Richard D. Zanuck as one of the most 

remarkable resurgences in motion picture 

annals. 

Four major films now are in production 

on the Westwood lot and four high-budget 

projects will go before Cinemascope 

cameras within two weeks, making a total 

of eight features shooting simultaneously. 

Zanuck. who became vice-president in 

charge of production last August 23. continued 

adding to the talents of production 

and creative department staffs, until today 

more than 3.000 persons are working 

at the 20th-Fox studio—involving the largest 

payroll in a decade. A year ago, less 

than 200 employes were on the 20th -Pox 

studio payroll. 

WRITING STAFF INCREASED 

In the last six months an average of 26 

writers have been preparing screenplays, 

and indicative of the increased production 

activity on the lot is the fact that the 

studio commissary, the Cafe de Paris, 

which was dedicated 30 years ago by Will 

Rogers and Pifi D'Orsay, today is preparing 

an average of 1.200 meals per day. 

The revitalized television operation of 

the company soon will activate at least four 

new video series, scheduled for network 

airing this fall. Office space and stages 

on the lot are at a premium, and the company's 

Western avenue studios in Hollywood 

will be reopened this month to handle 

production of two of the new TV 

series. 

More than 45 top stars are engaged in 

films now in production or scheduled for 

immediate starts. 

In addition to the studio activities, the 

company is producing two features abroad, 

"Guns at Batasi" in England, and "Zorba 

the Greek," in Crete. Three others are 

scheduled to start production abroad in 

May: "Those Magnificent Men in Their 

Plying Machines," "High Wind in Jamaica" 

and "EJpitaph for an Enemy." 

SEVERAL MAJORS READY 

All of these projects are the forerunners 

of the minimum of 41 major-budget pictures 

which Darryl F. Zanuck, president of 

20th-Fox Film Corp., said would be produced 

during 1964-65—the largest production 

program in the company's history. 

These include the just completed "Fate 

Is the Hunter," "Rio Conchos," "John 

Goldfarb, Please Come Home," "Goodbye 

Charlie," "The Sound of Music," "Erasmus 

With Fi-eckles," "The Pleasure Seekers," 

"The Reward," "The Agony and the 

Ecstasy" (to be filmed in Rome), "Hush 

Sweet Cha-lotte," "Von Ryan's 

Express," "Morituri," The Sand Pebbles," 

and "The Fantastic Voyage." 

This extensive lineup compares with 

production just one year ago, when Richard 

Zanuck, as production representative, 

RICHARD D. ZANUCK 

triggered the start of "Take Her, She's 

Mine" in reopening the studio. In quick 

order, three other pictures were placed before 

the cameras, "Move Over, Darling," 

"Shock Treatment" and "What a Way to 

Go!" 

Among the 45 stars in upcoming productions 

are Glenn Ford, Suzanne Pleshette. 

Jane Russell, Richard Boone, Stuart Whitman, 

Edmond O'Brien, Shirley MacLaine, 

Peter Ustinov, Tony Curtis. Debbie Reynolds, 

Julie Andrews, Christopher Plummer, 

James Stewart, Fabian, Ann-Margret, 

Carol Lynley, Pamela Tiffin, Joan Crawford, 

Bette Davis, Joseph Cotten, Frank 

Sinatra, Marlon Brando, Yul Brynner, 

Steve McQueen, Richard Attenborough, 

Jack Hawkins, Flora Robson. Anthony 

Quinn, Fernandel, Alberto Sordi, Robert 

Morley, Charlton Heston and Rex Harrison. 

'Smash' Opening Reported 

For Cinerama Drive-In 

LOS ANGELES—A "smash" opening was 

reported by William R. Forman. Cinerama. 

Inc. president, for the world's first drivein 

theatre equipped to show films in the 

Cinerama process on Friday (17). The 1,- 

250-seat Century Drive-In Theatre, Inglewood, 

Calif., fully re-equipped with specially 

designed mobile equipment to handle 

the new innovation in exhibition, opened 

with the first Cinerama feature, "This Is 

Cinerama." 

The drive-in, owned by Pacific Drive-in 

Theatres, has the largest motion picture 

screen ever used, a deeply curved screen 

180 feet wide and 60 feet high. Specially 

developed projection equipment, mounted 

upon huge trucks, support the three Cinerama 

projectors. 

Forman said that many other drive-ins 

throughout the United States will follow in 

the footsteps of this initial opening, and he 

expects this new form of Cinerama exhibition 

to be a valuable additional source 

of revenue for the film company. 

Gates opened well in advance of the 

advertised opening in order to avoid congesting 

major traffic arteries. 

Fox Sues Liz-Burton^ 

For 50 Million Dollar: 

NEW YORK—Twentieth Century-J 

Film Corp. and 20th-Fox Producti( 

filed suit in federal court here Wedn 

day 1 22 1 against Elizabeth Taylor a 

Richard Burton, seeking $50,000,000 da 

ages in connection with "Cleopatra." 

Asking $20,000,000 in the first part 

the suit against Miss Taylor, the film co 

pany charged her with breaching her cc 

tract "by not reporting for work; by i 

reporting for work on time: by not pi 

forming her services with due diligen 

care or attention; by reporting for wi 

in a condition which did not permit 1 

to perform her services; by suffering b 

self by her own acts and fault to beco 

disabled, incapacitated, or unphotograt 

able and unable to perform her services 

"By conspiring with and inducing oth 

• 

to breach their agreements faithfully 

perform their services in the production 

'Cleopatra,' by suffering herself to be hi 

up to scorn, ridicule and unfavorable pi. 

licity as a result of her conduct and i- 

portment both during the subsequent i 

the production of 'Cleopatra' and while 

was being distributed so as to become 

fensive to good taste and morals andi 

depreciate the commercial value I 

'Cleopatra.' " 

The company asserted that, as a res 

it had suffered damages not "fully a- 

putable at the present time, but which! 

not less than $20,000,000." 

A second claim, leveling the S8! 

charges against Burton, seeks $5,000,(', 

and a third claim, against both Miss T- 

lor and Burton, asks an additional $:;• 

000,000 and asserts that 20th-Pox has bp 

damaged by "their conduct with each otr 

although each was to the public kno|edge 

at these times, married to anothf" 

and by "holding themselves up to the pjlie 

scorn and ridicule." 

An injunction to prevent Miss Ta;r 

from continuing to impugn the qualitjl 

the picture also is sought. 

Wometco Has 35% Gain 

In First Quarter Net 

MIAMI—A 35 per cent increase in t 

income after taxes and a 33 per cent^crease 

in per share earnings for the qur 

ter ended March 21, were announced M- 

day (201 by Wometco Enterprises. P,' 

quarter earnings after taxes were $710,11. 

compared to $524,647 for the same peii 

in 1963. Per share earnings were 40 ce:i. 

compared to 30 cents a year ago, v3 

earnings per share adjusted for the 20 r 

cent stock dividend in Etecember 1963. 

Gross income was up 32 per cent to :• 

658,365, compared with $5,035,824 in e 

first quarter of 1963. Cash flow for e 

current quarter was 62 cents per sh;'. 

compared with 47 cents in the same quter 

a year ago. First quarter figures • 

elude the operations of the Coca-Ca 

Bottling Works in Nashville, Tenn.. anc' 

the Plattsburgh. N.Y., Coca-Cola BottJ 

Corp., acquired last fall, but do not • 

elude operations of the Anderson, £< 

Vending Companies, acquired on Aprilt 

BOXOFHCE April 27. li 

k 

^

)j\IGRATULATIONS FROM COLUMBIA PICTURES 

The 

Academy 

Award 

Winner 

for 

Best Short 

Subject 

(CARTOON) 

\ 

CRITIC 

by Director * "^SIl 

Ernest Pintoff 

and Comedian 

Mel Brooks — 

COLOR

THE ACADEMY 

AWARD WINNER 

Patricia Neal 

Best Actress Of The Year ("HUD") 

NOW IN A NEW TRIUMPH. ..EXCITINGLY TEAMED 

WITH THE SENSATIONAL STAR-DISCOVERY SAMANTHA EGGi 

^^^ 

w'/

THE ACADEMY 

AWARD WINNER 

Sidney Poitier 

Best Actor Of The Year ("Lilies of tlie 

Field") 

C|W STARRING IN THE WORLD'S MOST EXCITING ADVENTURE!!! 

Mi PI 

'km COLUMBIA!

IJ 

ACADEMY AWARDS '6 

BEST PrCTURE 

BEST FILM 

EDITING 

"Tom Jones," a Woodfoll Production, United Artists-Lopert 

Pictures. Tony Richardson, Producer. 

"How The West Was Won," Metro-Goldwyn-Mayer & Cin 

rama. Harold F. Kress. 

BEST PERFORMANCES 

Actor; Sidney Poitier in "Lilies Of The Field," A Rainbow Production, 

United Artists. 

Actress: Patricia Neal in "Hud," A Salem-Dover Production, 

Paramount. 

Supporting Actor: Melvyn Douglas in "Hud," A Salem-Dover 

Production, Paramount. 

Supporting Actress: Margaret Rutherford in "The V.I.P.s," 

Metro-Gold wyn-Mayer. 

BEST DIRECTION 

"Tom Jones," A Woodfall Production, United Artists-Lopert 

Pictures. Tony Richardson. 

BEST FOREIGN LANGUAGE PICTURE 

"Federico Fellini's 8y2," A Cineriz Production (Italy), Embassy 

A\i 

Pictures. 

BEST WRITING 

Screenplay (Based on Material from Another Medium): "Tom 

Jones," A Woodfall Production, United Artists-Lopert Pictures. 

Screenplay by John Osborne. 

Story and Screenplay (Written Directly for the Screen): "How 

the West Was Won," Metro-Goldwyn-Moyer and Cinerama. 

Story and screenplay by James R. Webb. 

BEST SOUND ACHIEVEMENT 

"How The West Was Won," Metro-Goldwyn-Mayer Stu( 

Sound Department. Franklin E. Milton, sound director. 

BEST SOUND EFFECTS 

"It's A Mad, Mad, Mad, Mad World," A Casey Producti(, 

United Artists. Walter G. Elliott. 

BEST MUSICAL ACHIEVEMENTS 

Best Song (First Used in an Eligible Motion Picture): "Call 

Irresponsible" from "Papa's Delicate Condition," Amro 

ductions. Paramount. Music by James Van Heusen. Lyricsf 

Sammy Cahn. 

Best Music Score (Substantially Original): "Tom Jones,") 

Woodfall Production, United Artists-Lopert Pictures. Joi 

Addison. 

Best Scoring of Music (Adaptation or Treatment): "Irmo i 

Douce," A Mirisch-Phalanx Production, United Artists, fi^ntij 

Previn. 

BEST SHORT SUBJECTS 

Live Action: "An Occurrence At Owl Creek Bridge," Films i 

Centaure-Filmartic, Cappagariff-Janus Films. Paul 

Roubaix and Marcel Ichac, producers. 

Cartoons: "The Critic," Pintoff-Crossbow Productions, Colu^ 

bia. Ernest Pintoff, producer. 

I 

BEST ART DIRECTION 

Black-and-White: "America America," An Athena Enterprises 

Production, Warner Bros. Gene Callahan. 

Color: "Cleopatra," A 20th Century-Fox Ltd.-MCL Films S.A.- 

WALWA Films S.A. Production, 20th Century-Fox. John 

DeCuir, Jack Martin Smith, Hilyard Brown, Herman Blumenthal, 

Eiven Webb, Maurice Felling and Boris Juraga. Set 

Decoration: Walter M. Scott, Paul S. Fox and Ray Moyer. 

BEST CINEMATOGRAPHY 

Black and White: "Hud," A Salem-Dover Production, Pa 

mount. James Wong Howe. 

Color: "Cleopatra," 20th Century-Fox, Leon Shamroy. 

BEST COSTUME DESIGNS 

Black-and-White: "Federico Fellini's 8V2," A Cineriz Produc 

tion. Embassy Pictures. Piero Gherardi. 

Color: "Cleopatra," A 20th Century-Fox Ltd.-MCL Films S.A. 

WALWA Films S.A. Production, 20th Century-Fox. Irene Shar 

off, Vittorio Nino Novarese and Renie. 

BEST DOCUMENTARY 

Feature: "Robert Frost: A Lover's Quarrel With the WjSri" 

WGBH Educational Foundation. Robert Hughes, produir. 

Short Subject: "Chagall," Auerbach Film Enterprises, Ltd.-Fg 

Films. Simon Schiffrin, produir. 

11 ^/>

F3IICIIDE 

PARAMOUNT SALUTES 

PATRICIA NEAL 

BEST ACTRESS 

MELVYN DOUGLAS 

BEST SUPPORTING ACTOR 

JAMES WONG HOWE 

BEST CINEMATOGRAPHY 

* * 

jk- 

AND FIRE ANOTHER SALVO FOR 

EVERYONE WHO CONTRIBUTED TO THE CREATION 

>^ THIS GREAT AND MAGNIFICENTLY ACCLAIMED MOTION PICTURE!

The 1963 Best Picture Aword for "Tom Jones" is 

accepted by David Picker (right), vice-president of 

United Artists, the film's distributor. Jack Lemmon, 

master of ceremonies at the Academy 

Awards presentation, is shown at the left. 

Sam Spiegel (left) who received the Irving G. 

Thalberg Memorial Award voted by the Academy's 

board of governors for "distinguished motion 

picture production." Presenting the award 

is Arthur Freed, president of the Academy. 

The Italian film, "8V2," was voted the best I 

eign language film." It was produced 

Federico Fellini, shown receiving his Oscar, wh 

was presented to him by Julie Andrews. 

TOP ACADEMY AWARD WINNERS. 1928 TO 1963 

YEAR

" 

. 

m ADD TO M-G-M's OUTSTANDING LIST OF 

ifARDS FROM THE ACADEMY OF MOTION 

ICTURE ARTS AND SCIENCES... 

FE BY 

YN 

MARGARET 

RUTHERFORD 

FOR HER PERFORMANCE AS 

BEST 

SUPPORTING 

ACTRESS" 

IN 

M-G-M's 'THE V.I.P.'s 

I^LMA 

low BREAKING ALL RECORDS 

IM ITS FIRST REGULAR SHOWINGS 

I . 

IWAILABLE FOR SUMMER BOOKINGS 

CURRENT. . 

"MURDER, SHE SAID" 

"MURDER AT THE GALLOP" 

"THE V.I.P.'S" 

COM/NG SOON . 

"MURDER MOST FOUL"

Family Films 

Promotion 

Urged at Ark. Meeting 

Samuel Burger Dies 

NEW YORK—Services were held April 22 

for Samuel N. Burger. 72, for 30 years foreign 

sales manager of Metro-Goldwyn- 

Mayer, who died after a brief illness. He 

was a nephew of Nicholas M. Schenck and 

Joseph M. Schenck, MGM executives. He 

was a 33rd degree Mason and a life member 

of Mecca Temple. 

Cinerama 'Circus World' 

For N.Y., Dallas in June 

NEW YORK—Cinerama, Inc., has set the 

first two U.S. engagements for Samuel 

Bronston's "Circus World" in New York 

and Dallas late in June, according to B. G. 

Kranze, vice-president in charge of worldwide 

sales. 

"Circus World," which will be distributed 

by Paramount Pictures, will open at Loew's 

Cinerama Theatre in New York June 25, 

one day following the opening at the Capri 

Theatre, Dallas, June 24. 

Free TV Signatures 

Over Calif. 

Quota 

LOS ANGELES — Initiative petiti! 

against pay television and for preservati 

of free TV in the home have been sig 

by more than 1,057,000 California 

HOT vot 

SPRINGS, ARK.—Theatremen at 

representing one out of six of the 6,359 

the 45th annual convention of the Independent 

Theatre Owners Ass'n of Ar- 

Detroit Theatres Again ary 1. The figures were revealed Monjp 

voters registered in the state as of Jay! 

kansas here Wednesday (22) were advised 

(20) when petitions were filed with re.^ 

to make use of the Green Sheet in booking 

and advertising films. 

In 

trars of voters 

Co-op 

throughout the state. 

Promotion 

A total of only 468,259 signatm'es 

Calvin Mannen, manager of the Daily- DETROIT—Teamwork to advertise films needed to qualify the measui'e for the 

Leader at Stuttgart. Ark., declared exhibitor 

support of The Green Sheet rat- 

and sell tickets completed its eighth year vember 3 general election ballot, and 

here with a record $306,372.30 spent on Secretary of State reported that the pi* 

ings will help not only to brighten the public 

image of the motion picture industry 

some 70 screen programs. The teamwork ious record for certified signatures o;4 

involved 20 suburban theatres and 11 driveins, 

known as the Metropolitan Exhibitors more than one million total, 717,000 '^ 

in promoting theatre attractions. 

statewide initiative was 633,230. Of 

but | 

also will win newspaper cooperation 

of Detroit, and film companies. 

natures came from Southern Califoija 

Mannen appeared on a convention panel The cooperative advertising group is directed 

by a committee composed of Alden the state. 

and 340,000 from the northern part^ 

on how theatre operators can improve 

their public relations. He called on theatremen 

to press for more and more famoperative 

Theatres: William M. Wetsman voters Ben Hite said all records v^ 

W. Smith, executive vice-president of Co- 

In Los Angeles County, registrant 

ily-type pictures if they want to improve 

their public image and gain the ac- 

and Irving Goldberg, Community Theatres, Leaders of the Citizens Committee for litf 

of Wisper & Wetsman Theatres: Adolph broken with more than 454,000 signatia 

tive support of news media. 

and Milton H. London, president of Michigan 

Allied 

TV presented the petitions to Hite 

"Let's have more family entertainment 

and 

and executive director of National 

Allied. 

committee, said, "The public has l* 

Don Belding, statewide chairman of ig 

less sex. blood and horror." he advised. 

"Newspapers just won't promote for The Allied of Michigan office collects stirred by revelations that California's 

you the gory, | 

sex-filled movies cui'rently 

and disburses all 

on 

funds and coordinates TV law was rushed through the legiiture 

last year in just eight days. lit 

theatre screens. You won't get to first 

the activities. The advertising is 

base 

under the 

as long as this is the type of product 

personal direction of 

you 

Robert Solomon of repugnant to the average Americana 

show. Newspapers are glad to help 

the Solomon-Sayles advertising 

promote 

agency. see what amounted to a monopoly franc* 

good, family entertainment. 

The 1963 expenditure of $306,372 (in 

"Bringing 

addition 

to 

put through without permitting oppoij 

in a few low-grade films to 

your 

each theatre's advertising 

movie 

budget) groups such as women's clubs, labor unit 

houses will leave a stain which 

was nearly double 

camiot 

that of 1962. The 

be 

group and civic groups to express their view 

erased from the minds of parents." 

also put over several institutional promotions. 

signatm-es foretells the doom of pay 

"This almost unbelievable turnoutifc 

Declaring "the honeymoon 1 

is over for 

During 1963, the newspapers got 50 

television," Mannen per in California when the voters answei* 

declared: "People are 

cent of the advertising budget, 

getting more and more 

an increase the ballot box on November 3 the sirlii 

tired of commercials 

stacked 

from 39 per cent spent in 

back 

newspapers the question, 'Do you want to stop pay If 

to back on their home 

previous year. 

screens. More 

The big cut 

and more 

was in radio from capturing your favorite televift 

people are going 

time: down to 20 

to movie 

per cent as against 41 

theatres 

per programs and begin charging you ]( 

in the evening rather 

cent in 1962. Television 

than view commercials 

came in for 221/2 per them?' " 

stacksd on commercials 

cent, a slight increase over 

on 

the previous 

their sets. 

year's 20 

"This 

per cent. The 

trend 

remaining 71/2 per 

creates a bright spot in your 

cent 

future. No 

was spent 

TV on a 

owner 

number 

BV Promotion Man Aidin 

of unusual 

is prepared to sit 

promotions, including 

transfixed 

contests 

before that LITTLE and personal 

SCREEN!" 

'Mary Poppins' Opening: 

The appearances in 

newspaperman 

the theatres by TV 

also m-ged the film 

NEW YORK—Paul Lyday of Buena \t» 

personalities 

companies 

and such stars as 

to bring 

Jerry 

in more stars in cities 

has begun a series of visits to theatreiUi 

Lewis. 

where their pictures are showing. 

14 cities to aid exhibitors with the adr* 

Because of 

J. C. Barr, 

competitive bookings 

engineer 

not all 

for Southwestern 

Using and publicity for premiere eng;ements 

of Walt Disney's "Mary Poppii,* 

theatres 

Bell 

participated in 

Telephone 

every 

Co., gave 

campaign. 

a lengthy demonstration 

on 

The amount spent 

proper 

on each program 

use 

varied 

of telephones in 

starring Julie Andrews and Dick Van L& 

considerably, 

helping maintain 

from as high as 

good 

$13,000 to 

public image. 

His itinerary follows: Gary Theatre, iston; 

Midtown, Philadelphia; Nixon, Ps- 

as "How low as $640, 

you answer 

depending 

the phone 

on the potential 

or talk on 

of 

the 

the attraction. 

phone makes an 

Most of the 

impression, whether 

campaigns 

burgh; 

used 

Loew's Ohio, Cleveland; Adams, e- 

it be 

a combination 

a 

of 

good one or a bad 

newspaper 

one," 

ads with 

Barr said. 

troit; State Lake, Chicago; Martin's Ce» 

either radio or 

"It 

television. Twenty-four 

is possible used 

to alienate a large segment 

newspapers 

rama, Atlanta; Loew's Mid-City, St. Lcs; 

of a 

with radio 

theatre's and 12 

patrons if employes 

used newspapers 

with 

are 

Delman, 

not encouraged 

Houston; Esquire, Dallas; Alacn, 

TV. Twenty-one 

to use com-tesy when 

campaigns 

answering 

Denver; Centre, Salt Lake City; St. Frais, 

featured display 

the 

ads in the 

telephone." 

newspapers 

only. 

Others on 

Only 

San Francisco, 

the 

one 

panel 

campaign 

and Grauman's Chinese, OS 

included 

used television 

Al Pollard 

Angeles. 

exclusively. 

of 

All 

the Brooks-Pollard 

three media 

Advertising 

were 

Agency 

used in 

in 

the 

Little Rock; 

remaining The New 

campaigns. 

York premiere will be at Ri? 

B. Pinley Vinson, president. 

First National Bank of Little Rock, 

City Music Hall in the fall. 

and others. A film, "Courtesy Is Contagious' 

was screened for the group. It was provided 

"Pumpkin Eater' for Cannes Festivl 

by Filmack Studios, Chicago. 

NEW YORK—James Woolf's "The PuPkin 

Eater," starring Anne Bancroft, f* 

Finch and James Mason, which was nit' 

in England for Columbia Pictures reT» 

has been selected over six other BrsS 

entries for showing at the Cannes 'M 

Festival, to be held April 26 through W 

31, to festival audiences. The picture, w* 

was written by Harold Pinter, basecOD 

Penelope Mortimer's novel, was directeite 

Jack Clayton and features Sir Cedric H| 

wicke and Richard Johnson. 

I 

14 

BOXOFHCE April 27,

(ônarutuiuiions 

ft 

OUTSTANDING PHOTOGRAPHIC ACHIEVEMENT 

IN 

COLOR 

LEON SHAMROY, as c 

20th Century-Fox Productloris 

DIRECTOR O^ftiOTOGRAPHY 

"cleopItra" 

Ltd.-MCL Films S.A.-WALWA Films S.A. 

Released by 20i/ica^r)

Eastman Pavilion fo Present Variety 

Of Film Offerings at World's Fair 

NEW YORK — The Eastman Kodak 

Pavilion, one of the ten largest industrial 

buildings at the New York World's 

Pair, which opened Wednesday i22>. will 

offer visitors free motion pictures displaying 

spectacular new cinematographic 

techniques as well as special historical exhibits 

detailing the growth of photography 

and will emphasize photography's 

role as a medium of international communication. 

A 20-minute film, "The Searching Eye," 

produced by Saul Bass & Associates of Hollywood 

for the Eastman company, will be 

seen free of charge by as many as 30.000 

persons a day in one of two special theatres 

in the Kodak Pavilion. 

CALLED FILM ABOUT 'SEEING' 

In making the film, Bass concentrated 

on beauty to make what he calls a "film 

about the idea of seeing." The producer 

said, "I particularly like the idea of taking 

something with which we all are familiar 

and transforming it into something that 

prompts us to look at it in a slightly different 

way." In the picture, he turns a 

ten-year-old boy's walk along the beach 

into a memorable treat in which objects 

such as pebbles, flowers, sea birds and sand 

castles reveal unsuspected universes of 

visual experience. 

He employs techniques .such as timelapse 

photography to show an apple tree 

growing from seed to fruit-bearing maturity 

in a few seconds, underwater and 

aerial photography, microphotography 

and stop-action filmed at up to 2,500 

frames a second. Images include a 90- 

second segment showing creation of the 

earth, a drop of water splattering to form 

a fairy crown and toy soldiers coming to 

life to fight a rousing duel. A multi-image 

film, it requires two projectors and use of 

70mm Eastman Color film. 

The Pavilion is a free-form building 

about 400 feet long and more than 200 feet 

wide. Rising eight stories above the Pairgrounds 

is a circular picture tower surrounded 

by five huge color prints, each 

measuring 30x36 feet. The tower, illuminated 

day and night by a special lighting 

system, is visible for miles around and has 

become a Pair landmark. Pictures in the 

tower are to be changed about every four 

weeks. 

CHEMISTRY WORLD SUBJECT 

In addition to the showing of "The 

Searching Eye" in a circular theatre just 

below the picture tower, in which viewers 

will stand or sit on luxurious carpeting, a 

film tour of the world of chemistry will be 

offered in a dome-shaped theatre at the 

opposite end of the Pavilion. The film will 

include projection of 70mm film that fills 

the front of the dome with an image that 

dominates the room: special projectors 

made by planetarium specialists that make 

the viewer feel he is swimming through 

the heavens or sitting inside the atom, and 

exotic music from many sources, each individually 

controlled to immerse the viewer 

in a constantly changing sea of sound. 

The historical display, one of more than 

Dr. Louis K. Eilers (left), executive 

vice-president and Gerald B. Zornow 

(right), vice-president of marketing, 

discuss the spectacular 70mm, multiimagre 

color film, "The Searching 

Eye," with its producer, Saul Bass, at 

the Kodak World's Fair Pavilion. 

20 individual exhibits in the Pavilion, 

traces the history of picture-making and 

photography from 400 years past, starting 

in 1533 with the "camera obscura," a device 

which helped artists to sketch by 

throwing images on their drawing paper. 

This display also will include antique 

equipment and photographic samples from 

the Eastman House collection in Rochester, 

N.Y. 

Other Film Exhibits 

At the N.Y. Fair 

NEW YORK—Commercial films, most of 

them with entertainment and minus commercial 

plugs, are being seen in a number 

of buildings and exhibits at the New York 

World's Pair, in addition to those at the 

Hollywood Pavilion and the Eastman Kodak 

Pavilion and in other exhibits as reported 

in BoxoFFicE last week. 

Cinerama developed two film techniques 

for the Pair, one at the Federal Pavilion, 

where the audiences are carried through 

the screens, and at the Transportation and 

Travel Pavilion, where viewers of the 

Spacearium film will be surrounded by the 

picture. Jeremy Lepard, production director 

for Cinerama, described the film exhibit at 

the Pederal Pavilion, where 2,000 viewers 

an hour, 20,000 a day can be accommodated. 

"Pifty-five viewers at a time sit in 

an open conveyance and are whisked 

through an environment like a big, twisting 

tunnel to create an overall feeling of 

the American historical heritage." The narration 

was written by Ray Bradbury and 

is delivered by John Mclntire of "Wagon 

Train" TV fame. 

The Cinerama Exhibit at the Spacearium, 

called "To the Moon and Beyond," is narrated 

by Rod Serling. Viewers are in special 

seats which tilt up to 35 degrees and experience 

the sensation of soaring toward 

the moon, over it and then beyond it into 

outer space. This show, 15 minutes long, 

was filmed via animation techniques and 

with scale models with some portions of 

live-action photography. Graphic Pilm^ 

Los Angeles handled the actual prod'^ 

tion of the film. 'Li 

Metro-Goldwyn-Mayer was represeril| 

at three exhibits on opening day: with'ff 

own Bounty display at the Marina, vh 

the Paris Grand Vetore set from "The 1. i 

sinkable Molly Brown" at the Hollyw, WiLl 

Pavilion, and with trailers from the mi 

cal at the Eastman Kodak exhibit, 

i^ 

Also on the Fairgrounds, Johnson's 1 \i 

has its own Golden Rondelle Pavilion whin iff 

is exhibiting a 12-minute film, "To je 

Alive." projected on three 18-foot-vte 

screens in a 500-seat theatre. "To Be Ab" 

was made by Francis Thompson and '|. 

exander Hamid, veteran documentary p.. 

Zi 

ducers, is in color and is filled with mag,:.i 

icent shots of people, places and the /} 

of living. Admission to the Johnson's \x 

Golden Rondelle, is, of course, free. 

The Billy Graham Pavilion is showg 

a 70mm Todd-AO color film. "Man in le 

Fifth Dimension." a 28-minute picture, d 

DuPont's "Wonderful World of Chemist." 

produced and directed by Michael Brci, 

a musical revue with a 70mm color anii*- 

tion sequence by Ernest Pintoff, Acadtj 

Award winner for "The Critic," is big 

presented 40 times daily on three moin 

picture screens at the Chemistry Pavili 

Frank Capra, four-time Academy Awd 

winning director, has produced a fi, 

"Reaching for the Stars," which is b('.g 

shown at the Hall of Science building, id 

Walt Disney produced a film for the Pe;i-i,|3'«' 

Cola exhibit. 

Michael Stern Has Talks 

With All-Star Officials 

HOLLYWOOD — Michael Stern, Iî ^^ 

Films' executive vice-president, planed iiO' 

'^ 

Los Angeles from Rome for meetings vh-; 

-i^ 

Alex Alexander, president of AUfir 

f 

Films, in connection with the June 1 i- 

^ 

tional release of "Love—Italian Sty," ;;* 

starring the newest screen sensation, Ite -^^ 

Sommer. The film was produced in Eoei -^ 

by Itam Films and sold to AllStar foi t|«i 

American distribution. 

While here. Stern also will diSiS 

American premiere plans with J. R. "Jjll 

mie" Grainger, executive vice-presiQE 

and general sales manager of AUSr. 

This is AllStar's first release. 

Filmed in Technicolor, "Love—Itam 

Style" features in addition to Miss Somsi 

such continental favorites as War 

Chiari and Ugo Tognazzi. 

New PCS Division to Aid 

Film Company Publicity 

NEW YORK—Planned Communicam 

Services plans to aid motion picture ciipanics 

in mass media publicity distribuin. 

A new division headed by Ron Wolin Uj 

produce and distribute publicity matial 

to outlets in television, radio and prin'" 

Hollywood films in production and in 3- 

tional release. It will also distribute edirial 

featui-es to magazines and newspaH 

and syndicated clo;sed-end radio inrviews 

to radio stations. 

PCS recently completed special injects 

for Paramount's "Pall of the RoiW 

Empire" and "Becket," Warner Bs. 

"America America" and MGM's "Mail r- 

der Bride." 

16 

BOXOFFICE :: April 27, M

22 

. the 

\P Finishes 21 Films 

} 24 1925 Releases 

liW YORK — American International 

a.';ompIeted or has in production all but 

hi;' of the 24 features scheduled for re- 

>a. in 1964, including three reissues, "Cirus)f 

Horrors," "The Pit and the Pendum 

and "The House of Usher," 

I addition to the nine pictures released 

nvigh April, the May releases will be 

Bl:k Sabbath" and "Evil Eye" with 

Uiier Age," "Some People" and "The 

lajue of the Red Death" scheduled for 

ir. 

"ikini Beach," now in production, will 

e le July release, "The Time Travelers" 

nc Warlords of Space" are scheduled for 

utet, "Captive City" and "Operation War 

[e;l will be released in September, "Scart 

riday" will be the October release and 

Rijable" and "When the Sleeper Wakes" 

iljbe the November and December re- 

;a:'s. respectively. All but "Scarlet Pria^ 

"Warlords of Space" and "When the 

le ler Wakes" are completed or filming. 

C: the 24 features, 12 were filmed either 

I ?igland or in Italy. 

DA Continuing Demand 

)c[J Outlaw Showcasing 

r|w YORK—The Independent Theatre 

>wprs Ass'n of New York will continue 

mpaign for an end to the system of 

nc^case runs, according to Harry Brandt, 

reident, and Max A. Cohen, board chaira) 

A ITOA statement said it would be 

re;atui'e to conclude that the govern- 

181 will not act on exhibitor complaints 

galist the system. It acknowledged that 

ie;)epartment of Justice had indicated a 

eli,' there is "nothing inherently illegal" 

iti licensing pictures for first runs in a 

jbantial number of theatres instead of 

;stcting exhibition to one or two houses. 

rpA took the position that when showjsi 

selling plans are proved to have no 

ai ards or when the standards are 

ia;ed to suit different circumstances or 

iff'ent customers and unfairly deprive 

nhiitors of established runs and clearnd, 

then the attorney general must recgn'e 

basic discrimination and illegality. 

Bmdt and Cohen said ITOA will meet 

it) representatives of the Department of 

usbe this month. They indicated there 

reireas where ITOA disagrees with the 

ov nment on decisions on blind bidding. 

"any members now feel that meetings 

itl; sales executives offer no remedies," 

:e;!said. "It is indeed possible that this 

rg^Lization which has fought regulatory 

Jgijition will now have to proceed with 

JgHtory regulation as the lesser of two 

Djlphins' at NEA Confab 

NvV YORK—The National Education 

SS[ will schedule the showing of a feair^ 

motion picture at its annual convenon,for 

the first time when Universal 's 

tsl id of the Blue Dolphins," the Robert 

iidnitz production in Eastman Color 

iSE; on Scott O'Dell's Newberry Medal 

3V; is screened for the 10,000 delegates in 

vo|creenings at the Palomar Theatre in 

sate starting July 3, according to word 

cqed by Universal Pictures. 

'Hard Day's Night' Is Title 

Of Beatles' Film for UA 

LONDON—"A Hard Day's Night" has 

been set as the release title for the 

Beatles' first feature picture, now before 

the cameras with Walter Shenson producing, 

according to George W. Ornstein, head 

of British production for United Artists, 

which will distribute the film. 

Anna Quayle, recently the star of "Stop 

the World, I Want to Get Off," the Broadway 

hit musical, who won the Antoinette 

Perry Award for her performance, has 

been signed to play Millie in the Beatles 

film, which also features Wilfrid Brambell, 

of British TV fame. Richard Lester 

is directing from a screenplay by Alun 

Owen. UA plans the picture's release for 

August. 

The Beatles held a mass trans-Atlantic 

telephone conversation from London with 

a group of American newspaper, T'V-radio 

reporters and disc jockeys gathered in the 

New York executive offices of UA Wednesday 

1 

) opening day of the New York 

World's Fair. 

The Beatles, John Lennon, Paul McCartney, 

George Harrison and Ringo Starr, 

answered questions of American newsmen 

while the singing group were guests of 

honor at a reception given by the Australian 

Consul General in Australia House 

in London. Overseas and domestic communications 

facilities were made available 

by the New York Telephone Co. and the 

A.T.&T. 

"A Hard Day's Night" will have its world 

premiere at a charity opening in London 

July 6 which will be attended by Princess 

Margaret and the Earl of Snowden. The 

picture will open in the U.S. in August. 

Embassy Promotes Steisel 

To Sales Assistant 

NEW YORK—Lou Steisel, Embassy Pictures' 

western and New York metropolitan 

sales supervisor, 

has been promoted to 

assistant general sales 

manager by D. J. 

Edele, general sales 

head. 

-»'"" 

•# A veteran of 25 

-t^ jMJk years in the film in- 

".^g^P^k dustry, Steisel joined 

^^^^^^^^fc Embassy in January 

^^« ^^^M 1962 as New York dis- 

^^'^^^ 

W^KWJB^^M manager. Sub- 

^^^^ iB^^^B 

sequently, he was 

Lou Steisel named assistant to 

the general sales 

manager, then western and metropolitan 

New York sales supervisor. Prior to joining 

Embassy, he held various sales posts 

with Columbia Pictures. 

Medallion to 

Film Several in Rome 

HOLLYWOOD—B. R. Schrift, president 

of Medallion Pictures Corp., announces that 

negotiations have been completed to film 

several science -fiction features in Rome, 

copioduced with Italian money, but featuring 

American personalities. Producer Tom 

J. Corradine is currently gathering sciencefiction 

screenplays. 

Hawaiian Film for July Release 

HOLLYWOOD—Filmed in Hawaii, "Surf 

on the Wild Side," a 20-minute featurette 

in color, has been set for national release 

July 1, by Seymour Borde and Associates. 

Drive-In Mfg. Buys Out 

RCA In-Car Speakers 

KANSAS CITY — Drivc-In Theatre 

Mfg. Co., Inc., of Edwardsville. Kas., 

formerly of Kansas City, announced it has 

purchased the Radio Corp. of America's incar 

speaker business, including dies, tooling 

and inventory of finished items. The 

business includes in-car speakers, junction 

boxes and miscellaneous parts. Drive- 

In will continue to manufactui'e the equipment 

to RCA designs and will use the RCA 

tools. 

Founded in 1948 by George P. Heller, in 

1951 Drive-In Theatre Mfg. Co. was expanded 

to include a transformer company 

and in 1954 an electronics division was 

added and the corporate name was 

changed to Dit-Mco., Inc. In 1959 Drive-In 

Theatre Mfg. Co. was sold as a separate 

company and took back its original name, 

and is now operated by P. W. Keilhack, L. 

E. Higginbotham, and George W. Higginbotham, 

representing ownership and 

management. 

Drive-In now produces electric in-car 

heaters, in-car speakers and a complete 

line of theatre directional lighting, and 

many other products for theatres. 

COMPO Urges the Showing 

Of National Anthem Trailer 

NEW YORK—The Council of Motion 

Picture Organizations has sent a letter to 

the presidents of all exhibitor organizations, 

asking them to urge their members 

to show a trailer on which "The Star 

Spangled Banner" is played over a pictorial 

background. This is being done at the 

request of Under Secretary of the Navy 

Paul B. 

Fay jr. 

It is urged that the trailer, which National 

Screen has in its exchanges, be 

played especially on May 29, the birthday 

of the late President Kennedy. The COMPO 

request suggested that the trailer be played 

at the start and end of each show. 

COMPO has sent its request to the following 

organizations: Allied States Ass'n 

of Motion Pictm'e Exhibitors, Independent 

Theatre Owners Ass'n, Metropolitan Motion 

Picture Theatres Ass'n, Theatre Owners 

of America, Northern California Theatres 

Ass'n, Theatre Owners of North & 

South Carolina, Motion Pictui'e Theatre 

Owners of Metropolitan D. C, Motion Picture 

Theatre Owners of Arkansas, Mississippi 

and Tennessee, Montana Theatres 

Ass'n, United Theatre Owners of the Heart 

of America, Southern California Theatre 

Owners, Ass'n; Missouii-Hlinois Theatre 

Owners, Theatre Owners of Washington. 

Northern Idaho and Alaska, Allied Motion 

Picture Theatre Owners of Western Pennsylvania, 

United Theatre Owners of Oklahome. 

Inc., Tennessee Theatre Owners Ass'n, 

Allied Motion Picture Theatre Owners of 

Maryland and Theatre Owners of New 

England. 

Crown Changes Three Release Dates 

HOLLYWOOD—Newton P. Jacobs, president 

of Crown International Pictures, announces 

new release dates for three featui-es 

upcoming from the company. "Carnival of 

Crime," starring Jean Pierre Aumont is 

now set for April 15; "Escape From Hell 

Island," starring Mark Stevens, April 22 

and "Vengeance" June 17. 

33«FnCE April 27, 1964 17

more 

20 

I 

~L^ 

cast 

berg, 

AA Has 12 Sei for '64; 

'Red Line' Mass Dates 

NEW YORK—Allied Artists, which will 

give it5 first A.C.E. production, "The Thin 

Red line," multiple 

engagements in California, 

starting in 

mid-May, has a total 

of 12 features completed 

for 1964 release 

and expects to 

have at least six 

, 

.^^^^ for release in 

^^^^^^fc the calendar year, ac- 

"^Mj^^^^H corduig to Ernest 

^t'' ^^^H Sands, general sales 

'-M-^^^^M manager, this state- 

Ernest Sands ment being confirmed 

by Edward Morey, 

AA vice-president. 

The sales approach to "The Thin Red 

Line," based on the best-selling novel by 

James Jones, will be "a flexible one tailored 

to each individual area," Sands said. The 

multiple dates in the Los Angeles area 

will total 55-60, including a number of 

chains such as Pacific Drive-In Theatres, 

National General and Fred Stein cu-cuits. 

This booking, a "record west coast satui'ation 

for Allied Artists," will be followed 

by a saturation throughout the state of 

Florida and multiple dates In the Carolinas 

and Charlotte areas later in May. 

To take care of these satm-ation bookings, 

AA will work with 200 prints of "The 

Thin Red Line" during the late spring. 

The picture, the most important for AA 

in 1964, is being released dm'ing a period 

that has often been slow "in keeping with 

the company's interest in the current drives 

aimed at maintaining a steady flow of 

top product," Sands pointed out. 

For the promotion campaign on "The 

Thin Red Line," the first to be handled 

from the new AA publicity-advertising 

headquarters in New York, the company 

has prepared a kit "worthy of a roadshow 

picture." 

In addition to "The Strangler," "Never 

Put It in Writing" and "A Yank in Viet- 

Nam," AA releases for March and April, 

Allied Artists will release "The Naked 

Kiss" in May and will also release "Train 

349 From Berlin," starring Jose Ferrer and 

Sean Flynn, and "Clash by Night" and 

"Master Spy," two British-made pictui'es, 

duiing the summer period, Morey said. 

"Station Six-Sahara," starring Carroll 

Baker, will be an early fall release. 

Discussions have been going on with 

Sidney Markley, A.C.E. Films president, 

for the next picture for AA release, according 

to Morey. 

Pintoff Live-Action Film 

Shooting in N.Y. Locations 

NEW YORK—"Harvey Middleman, 

Fireman," the Ernest Pintoff-Robert L. 

Lawrence featm-e which will be distributed 

by Columbia Pictures, went before the 

cameras on locations in the west part of 

Manhattan Monday 1 1 . Starring in the 

film: Hermione Gingold, Jerry Stiller, the 

nightclub comedian who will play the title 

role, and Arlene Golonka, featui'ed in the 

Broadway hit, "Come Blow Yom- Horn," 

who wil play Mrs. Middleman. Pintoff, who 

made the prize-winning cartoon, "The 

Critic," is directing. 

18 

Technicolor Reports Gain 

In First Quarter Net 

NEW YORK—Technicolor, Inc. and its 

wholly owned subsidiaries earned $969,587 

or 34 cents per share on 2.886,445 shares 

outstanding for the first quarter of 1964 as 

compared to $913,265 or 32 cents per share 

on 2.840,980 shares outstanding for the 

same period of 1963, according to Patrick 

Frawley, chairman of the board and chief 

executive officer. Consolidated net sales 

for the first quarter were $21,204,424 as 

compared to $19,476,005 for the same period 

of 1963. 

At the same time, Frawley announced 

that the board of directors of Technicolor, 

Inc. declared a regular quarterly cash dividend 

of 12 '2 cents per share payable April 

29, on shares of record at the close of business 

on April 8. 

Big Summer Grosses 

Seen by Paramount 

PHILADELPHIA — An unusually strong 

summer season for both Paramount Pic- 

i 

^l(^^^^ 

j 

i 

ts ^ ^ 

i 

Charles Boasberg 

tui-es and its exhibitor 

customers was forehere 

Wednesday 

1 22 ) by Charles Boas- 

general sales 

manager, at the opening 

of the first of 

three regional sales 

meetings to be held 

throughout the U.S. 

Boasberg, citing 

outstanding grosses 

on such recent releases 

as "Becket," 

"The Pall of the Roman 

Empire," "Seven Days in May," "Love 

With the Proper Stranger" and "Hud," for 

which Patricia Neal and Melvyn Douglas 

won Academy Awards, pointed to a group 

of eight pictures set for May through August 

release containing "gi'eat audience appeal 

and potential." In addition, he said, 

the roadshow films, "Becket" and "The 

Fall of the Roman Empire," will open in 

many new engagements this summer. 

"The Carpetbaggers,' which heads the 

group of May-August releases, Boasberg 

said, "shapes up as one of the great alltime 

grossers on the basis of its spectacular 

performance in its special Denver premiere 

engagement." Strong business also is foreseen, 

he continued, on "Lady in a Cage," 

"Robinson Crusoe on Mars," "The Patsy" 

and "The Son of Captain Blood." 

"All of these pictures,' he said, "are on 

our schedule because they have something 

special that both exhibitors and our own 

merchandising and marketing forces can 

get behind." 

In addition, Boasberg described three 

action films, "Law of the Lawless," "Stage 

to Thunder Rock" and "Walk a Tightrope," 

as "more than strong enough to be 

booked alone or as top features in doublefeatui'e 

situations." 

"Circus World," is expected to be a top 

grosser in its Cinerama engagements this 

summer, Boasberg said, although Paramount 

will not distribute the film until 

1965. "You can be sure that when we get 

around to handling 'Circus World' in 35mm 

it will be already established as one of the 

great blockbusters," he said. 

Paul Lazarus Elected 

Subscription-TV Vee| 

NEW YORK—Paul N. Lazarus jr., uj 

recently executive vice-president of Saml 

Bronston Prod 

tions, where he 

vided his time 

tween the New Yk 

headquarters and e 

Madrid Studios, ^ 

been elected a v- 

president of STV I. 

grams. Inc., a who'. 

owned subsidiary il 

Subscription T e - 

vision, according 

Sylvester L. "I," 

Paul N. Lazarus jr. Weaver, STV pn. 

dent, following le 

April board meeting here. 

Lazarus will devote his efforts to im;. 

menting the motion picture programn.g 

plans of STV, which is scheduled to srt 

operations on the west coast July 1, Weiir 

said. Lazarus will be active in the ;• 

velopment, procurement and programnig 

of motion picture entertainment for le 

subscription TV system. 

"We are indeed delighted to have r. 

Lazarus in our company—an executive vh 

31 years of experience in the motion ;- 

ture field," Weaver said. "His area of )- 

erations will include discussions id 

negotiations with top level executives inie 

film industry." 

Lazarus, who will make his headquarrs 

in the New York office of Subscription 1- 

evision, has recently been filming "The 6- 

port: Teen-Agers and Sex," an indepeniDt 

film feature still in production, but iiis 

will not be affected by his new po:! 

Before joining Bronston Production in 

1962, Lazarus was with Columbia Pictes 

from 1950, moving up to vice-presiderin 

charge of advertising and publicity id 

then management duties. Earlier, he id 

been director of advertising and lblicity 

and executive assistant to the piident 

of United Artists from 1943 to 50 

and, from 1933 to 1942, in advertising id 

promotional posts with Warner Bros. 

Board of IFIDA Ratifies 

Michael Mayer Contract 

NEW YORK—The governing 

commee 

of Independent Film Importers & Distiutors 

of America announces that the brd 

of directors has ratified a one-year n- 

ployment contract with Michael F. Misr. 

executive director and general counsel be 

contract to run from May 1, 1964. MiBr, 

a partner in the law firm of Spriri 

Mayer, has been executive director nd 

general counsel of IFIDA since its incefon 

in September 1959. 

IFIDA has accepted an applicatior'M 

membership from Altura Films Intentional, 

distributor of foreign films ith 

Clem Perry, president, representing AlW 

on the IFIDA board. Perry left for Eupe 

Saturday (25) to attend the Cannes H" 

Festival and then go to Paris and Lorm 

Bambi Award Again to Sophia Lore 

NAPLES—Sophia Loren has won '^ 

Germany's Bambi Award as most poiW 

foreign actress for the fourth consec* 

year. 

BOXOFFICE : 

: April 27, ^

America's most riotous Comedy 

l^rew is 

heading your way this 

Summer in their ci pQT 

ULL-LENGTH fUaURE ,« COLOR!

ITS ERIM\E 

AND HIS 

ENTIRE 

CREW... 

They'll 

have 

you rolling 

in 

the Isles... 

the Pacific Isles... 

when they set 

sail 

on their 

maddest escapade! 

starring 

ERNEST 

BORGNINE 

co-starring 

JOE FLYNN 

TIM CONWAY 

and 

VINSOf, 

• 

CARL BALLANTINE GARY 

• 

BILLY SANDS EDSON STROLL 

• 

GAVIN MacLEOD JOHN WRIGHT 

YOSHIO YODA BOB HASTINGS 

with 

CLAUDINE LONGET 

JEAN WILLE! 

Screenplay by 

FRANK GILLJR. and : 

G. CARLETON BROWN 

Story by SI 

ROSE 

Produced and Directed by 

EDWARD J. MONTAGNE 

Associate Producer SI ROSE 

A UNIVERSAL PICTURE

' 

c-ision 

' 

i 

I 1962, 

I 

new 

; 

on 

j 

I 

; 

semi-obstructed 

lick Duties Expand 

21

. . . Norman 

. . After 

. . Rod 

. . Shirley 

. . Dan 

' 

ôUcftif^d ^cîont 

.By SYD CASSYD 

PRODUCER Stan Margulies has moved koff has been made William Wyler's assistant 

on "The Collector," Columbia Pic- 

the starting date of "Those Magnificent 

Men in Their Flying Machines" up tures release, now in production . . . Ralph 

from mid-June to May 12. The adventurecomedy 

in color and Todd-AO stars Stuart producer Jacques Bar in France which will 

Nelson will direct "Scratch a Thief" for 

Whitman. Terry-Thomas. Sarah Miles and be a Metro-Goldwyn-Mayer release. Zekial 

Pernandel with Ken Annakin directing Marko will write with Alain Delon in the 

for 20th Century Fox . . . Lewis Milestone 

will produce and direct "She Fell ates under the name of John Trinian as 

starring role. Marko is a scribe who oper- 

Among Thieves." a novel by Gretchen author of the book, "Any Number Can 

Travis, which Doubleday published. With Win." 

the acquisition of the property, he has 

assigned Robert Bagley to write a treatment 

of the comedy. The film name will be 

Peter Sellers, now recovering from a 

heart attack, received an assignment from 

"The Second Time Around" . . . Shannon 

M. J. Frankovich of Columbia Pictures 

Productions has been formed by Robert 

for the starring role of Pagin in the John 

Culp, star of "Sunday in New York," to 

Bryan produced film version of the successful 

Broadway play, "Oliver." Filming 

film his own screenplay. "The Summer 

Soldiers." He will play his third role in 

will take place early next year in England 

the production by taking over one of the 

by Brookfield Productions, Ltd., a partnership 

of Sellers and Bryan. The musical 

leads making him a writer-producer-actor. 

Taui'og and Michael Hoey will 

stage play by Lionel Bart is based on the 

produce "Runaway Adventure," a story by 

Charles Dickens' classic . . . Jonathan 

Colin C. Mouat and W. Eben Smith . . . 

Winters, radio and television's contribution 

Norman Jewison will film "A Hero of 

to films, has been signed by Tony Richardson 

and producers John Calley and Has- 

Oui- Times." the Mikhail Lermontov Russian 

classic, under Simkoe Productions, in 

kell Wexler to star in "The Loved One," 

1965 . . . The new production company, 

the Metro-Goldwyn-Mayer production. He 

Leo and Kay Lewis Enterprises, is shooting 

"The Confession" in Kingston, Jamaica. 

will play a dual role in the film based on 

Evelyn Waugh's satirical novel about a 

Hollywood mortuary establishment. Winters 

Joseph E. Levine and Eugene Frenke was starred in "It's a Mad, Mad, Mad, Mad 

will do an original Dalton Ti-umbo 

World" . Taylor will star for producers 

Robert Graff and Robert Emmett 

story, 

"Will Adams," which is an adventm-ehistorical 

pictm-e of the 17th century. Pinna in "Young Cassidy," the screenplay 

The film will be produced in Japan and based on the early years of Irish playwright, 

Sean O'Casey. Ten weeks for shoot- 

the United States . . . Michael Gordon 

is preparing "The Smashmaster Caper" 

ing has been budgeted, with Ireland and 

for production by producer Aaron Rosenberg 

at 20th-Pox . . . Frank Capra shoots 

London locales. Dame Flora Robson vrill 

play O'Casey's mother. John Whiting wrote 

one for the New York World's Fair 

the script, which is based on O'Casey's 

titled 

"Reaching for the Stars." The veteran 

autobiography. John Ford will direct for 

director holds a degree from Cal-Tech 

Sextant Film Productions, which is owned 

and was head of Army Pictorial Services 

production in World War II with 

by Graff. Ginna and Milton Pruchtman. 

Metro-Goldwyn-Mayer will release the film. 

rank of colonel. Recently he completed 

foui- science films for the telephone company, 

and is very knowledgeable in the field Elke Sommer, who starred in "The 

... At Metro-Goldwyn-Mayer, Anatole Prize," will costar with James Garner and 

de Grunwald has been signed by Robert M. Dick 'Van Dyke in Universal International's 

Weitman, studio head, to produce the Ross Hunter production of "The Ai-t of 

James Michener romantic adventure story Love." The role is that of a French girl 

set in Afghanistan. Henri Verneuil will 

who becomes involved with Van Dyke, after 

direct, with shooting set for early next he foils her suicide attempt. Norman Jewison 

will direct, with a June start set for 

year in Europe. De Grunwald is wrapping up 

"The Yellow Rolls Royce" in England. the feature . Jones will star 

opposite Tony Randall in Universal's 

"Fluffy," an original comedy about a college 

professor experimenting with a lion. 

This is Miss Jones' second pictm-e at Uni- 

. . . Anjanette \% 

legitimate starring role opposite Anthc 

Newley in "Stop the World, I Want to C 

Off." United Artists is releasing the fi] 

Though no picture has been mentioni 

Lee Remick was just inked by 20th-Ii 

to a one-picture pact, 

'• 

with an option 

Comer a second film 

signed a non-exclusive feature film cci 

tract with Metro-Goldwyn-Mayer and W; 

Filmways. The young star, who hit 

multiple-starring jackpot, granduated 

Pasadena Playhouse less than one 

ago . . . Gert Probe will play the title, 

in the new Ian Fleming British pri 

tion, "Goldfinger," which will come 

London as a United Artist release, Tj 

is the veteran German actor's first Englifft 

Oliver will p.< 

language role . . . Susan 

in Metro-Goldwyn-Mayer's Hank Williat 

film, as Mrs. Hank Williams. The film| 

called "Your Cheatin' Heart" . . Delo| 

. 

Wells, Mary Hughes, Salli Sachse, Lift, 

Opie, Darlene Lucht and Luree Holms ha' 

featured roles in American Internationsi 

"Bikini Beach." 

Charles Boyer will star with Rock Hi.; 

son in "The Favor," a Universal-Lanki. 

ship Gibraltar production of Shapiro al 

Monaster, which Robert Arthur will hanj, 

as executive producer . . . Keenan Wsi* 

joins the long list of star players in Am.S 

ican International's "Bikini Beach," nTJ 

in production, with William Asher direi 

ing . Duryea's son, Peter, will wi^ 

in a pictm-e, "Taggart," which costars ij! 

elder thespian. The 24-year-old ma!; 

his debut in features with television • 

perience under his belt. Jean Hale al 

David Carradine also get featured ns 

. . . Clint Walker is back at War:t 

Bros, with Frank Sinatra in "None Ki 

the Brave" . . . Several celebrations ;?; 

being noted on the set of the A. C. Ljif 

comedy, "Young Pm-y," with Jay RipV 

after 52 television appearances, makji 

his motion picture debut and Lon Chaip 

making his 32nd year in films. Clareij' 

Greene and Russell Rouse drafted their 1' 

friend. Broderick Crawford, for a get 

starring role in their Embassy Pictui' 

production, "A House Is Not a Hoir' 

which is based upon the autobiogiaphyf 

the late Polly Adler, infamous brot, 

madam of the 1930s. 

"Little Stevie" Wonder and The Excitl 

have been signed for featm-ed guest sJ 

roles in American International's "Bill! 

Beach," according to James H. Nicholii 

and Samuel Z. Arkoff, AIP toppers. Wonr 

is the talented blind 14-year-old sirir 

who scored a big hit in his motion picte 

debut in "Musical Beach Party." The 1- 

citers, musical group, provided the excitS 

rhythms for twist dancer Candy Johnsorn 

her night club appearances. Miss Johnu 

; 

is .. 

Walter Grauman has been signed by 

Walter Mirisch to direct the John O'Hara 

controversial novel "A Rage to Live" versal City, where she had starred with 

which will be scripted by John Kelley. The Marlon Brando and David Niven in "Bedtime 

is one of the stars of the AIP musil 

comedy, which started production in Howood 

Story" . . . Margaret Rutherford, 

on April 20. Top stars of "Bilil 

here in Hollywood. Suzanne Pleshette will whose performance in "The V.I.P.s" Beach" are Prankie Avalon, Annette Ff 

United Artists release will roll June 1, 

won 

play the beautiful Eastern socialite moved her an Oscar this year, is going to have cello, Keenan Wynn, Martha Hyer, Hary 

by illicit compulsions. Grauman recently her husband, Stringer Davis, join her in Lembeck, Don Rickles, John Ashley 

completed "633 Squadron" for Mirisch in an important role in her latest MGM 

Jody McCrea. William Asher will dirt, 

England . winning the short subject 

film, "Murder Ahoy," currently before the with filming set in color and Panavisii. 

award for "The Critic" Ernest Pintoff cameras in England. They have appeared 

starts his "Harvey Middleman, Fireman," together in a number of stage plays during 

their many years of marriage . . . Anna Director Tay Garnett, in collaboratn 

which he wrote, and will direct in New 

York, for Columbia Pictures release. The Quayle, British actress, will make her motion 

with novelist and magazine writer Frei* 

pictui-e debut in "The Beatles," which Balling, has completed the novel. "Yo!"e ;.,, 

New York experimental school and actors 

laboratory, the Actors' Studio, saw the producer Walter Shenson has before the Laughing With Tears in My Eyes," whn l^T 

woven around anecdotes involving G'ti 

original of the project, which has been cameras in London. In order to accept the 

part. Miss Quayle had to bow out of her nett's entry into the film production a**'!;;^ 

expanded into a film . . . Serge Petschni- 

W 

22 

BOXOrnCE : 

: April 27, iW ^ 

4

BETTERS (Letters 

)r Mom Answers Another 

P: the article "Why Does Typical Family 

eeêw Movies? A Typical Mom Answers." 

B(i:oFFicE, April 6, 1964. 

jrewith a Typical Exhibitor's wife an- 

WG Typical Mom. 

Viere have you been the past ten 

ea;. Tj'pical Mom, buried in a hole? 

[a n't you ever read a review telling 

ouvhat a fine family picture 'Walt Discs 

has just made—to mention but one 

raacer? Didn't you ever see a label on 

sJeen ad saying, "this is family enterjiinent? 

Haven't you ever read an arcl 

" 

urging people to support family pic- 

" 

ii- so that producers would make more 

f rem? We have done all the things that 

Oh suggested to "lure you back," all 

jhjiies but one; but you have ignored us. 

"ijur final suggestion— that we put in 

at)-sitting service—was an insult, and 

thetr. 

leily showed your ignorance of the 

audiences of the past ten years. We 

a\ been child-sitting for the past ten 

ea,i. for a fee of 25 cents for two-andneialf 

to five houi-s of service. Now, 

oi;are asking us to take care of your 

for nothing. How brazenly irresponbl 

if: its 

can parents get? This very attitude 

asjeen the chief cause of grief and exer,? 

to the exhibitor today. 

link back. Typical Mom. When you 

rei a child, you were taken to the movies 

y |Dur Mom and Dad. You were taught 

) alk quietly, speak softly and sit still 

mug the show. By the theatre manager? 

eninly not! By your Mom and Dad, beau 

you were their responsibility. They 

lulit you to have fun and still respect the 

igls of others. But you. Typical Mom, 

Dii,.vant to defeat the very pui'pose of a 

m;y night—togetherness. You want to 

urj) youi' responsibility of teaching youihi'ien 

to be ladies and gentlemen; either 

y aving them at the theatre door while 

ouirive off to other pursuits, or by leavig 

hem in a baby-room for strangers to 

JP vise. 

Tese untutored, orphaned infants be- 

3ir. the restless, loud-talking, disaueous 

children of the theatre audinc 

Still later, they become the insolentloihed 

teenaged seat-cutters, stink bomb 

irc ers, mirror-breakers and admissionhe 

ers. This vicious trend is not in thetr(| 

only, but in every phase of public 

fe^There is irreverence in Chuixh and 

ui ay School, mischief in school, vandal- 

;m n communities, hooliganism in pubc 

;jrks, stabbings, beatings, murders by 

hijren from six to 18 years of age. 

Vike up. Typical Mom, take your little 

ne|by the hand and be with them in 

utj: places, theatres or church! Teach 

lie) to be lovable people, with a regard 

OT-te rights and properties of others! 

F|ally, what you ask is impossible. Imgi< 

the staff, the room and equipment 

ec;sary to care for the collected progeny 

f 1st 25 couples. Imagine the lawsuits 

jaich we might become liable, if an 

ifa; was inadvertently injured, neglected 

r .ishandled. If you can't endure the 

oniany of youi- children. Typical Mom, 

*.'|)hould we provide for them? We have 

'atied theatre audiences come and go 

or ') years. We have wiped noses, toileted, 

'a^;d sticky hands and faces, applied 

ariiids, dried tears, made pillows of coats. 

must be signed. Nan 'ithhetd on reauest] 

visited with, comforted and disciplined 

more unhappy children in the past ten 

years than in all the preceding 20 years. 

You conclude your article by saying, " 

be honest, first with yourselves, then with 

me." I hand this back to you with brutal 

honesty. "Be honest, first with yom'self. 

Typical Mom. then with your children. 

Then you. your children and the exhibitors 

will all reap the benefit." 

Harlan Theatre, 

Harlan, Iowa 

MRS. S. J. BACKER 

Questions Regarding Title Changes 

Needless to say I read Boxoffice. 

Once publicity is out on a major production 

why is it changed? 

I refer to "Captain Newman, M.D." I 

caught this fine production at the Radio 

City Music Hall, and fell in love with the 

picture. At the moment I am working for 

the Skouras Theatre Corp. as a manager, 

and. when they permit it, I also do some 

limited promotions for other theatres in the 

chain. 

In spite of Universal's attempt to confuse 

the issue on the picture, it's doing 

business, for they suddenly dropped the 

M.D. from Captain Newman. Why? Did 

they think medical pictures are on the 

wane? Not because the title was too long! 

I even saw one ad that indicated it was 

an out-and-out comedy. 

Of course, we all know the picture is 

about the problems of a special doctor, 

one dealing with mental problems of 

people in the service, which today is a 

very important and complex field. The 

wild antics and, at times, harassing tactics 

of the base commander, and the heartwarming 

situations, with comedy added 

by Tony Curtis are the greatest. And Angle 

Dickinson never acted or looked better, 

and Eddie Albert in an important role 

which borders on the brilliant. 

What does all this add up to? Well, I 

made a phone call to Governor's Island 

and 1st Army Recruiting, and attempted 

to get a tiein with the Nurse Corps Recruiting, 

that had no approval for cooperation 

with the picture from Washington. 

So I called Washington and, 

based on that call, sent them a letter. The 

approval was granted for the Army to cooperate 

with that picture, however I did 

not get the word on it till I made a phone 

call to Washington three days before the 

pictm-e opened in several of om- locations. 

It turned out that a major was informed 

at the 1st Army Recruiting publicity 

branch two weeks ago, that it was approved 

and told to get in touch with me. 

I got fine lobby displays from the Army 

and took them around to six theatres. 

The day the picture opened, we had displays 

in bank store windows, etc., away 

from the theatre, with screen credits for 

and lobby displays with pamplets for Nurse 

Recruiting for the Army. 

Now, any fool knows that this was a 

good, limited promotion, but was too late. 

Now do we go back and say the Army was 

too slow? Actually, what I did was to get 

approval for tieups on the picture with 

the Army Nurse Corps, which should have 

been attempted by the publicity people 

at Universal. 

Now, on the heels of that approval. Universal 

changes the title to just Captain 

Newman. What is he? Captain Newman, an 

Infantry Officer, Signal Officer, Finance 

Officer, or Special Services Commander? 

The name Captain Newman tends only to 

link the picture to a type. 

This picture covers a period of time 

when the Air Force was known as the 

Army Air Force, the Captain is an Army 

Air Medical Captain, and so are the 

people. The Army cooperated with the fUm 

by making certain installations available 

to Universal. Actually on this I took a 

borderline picture and extracted one element 

of it to ask for cooperation from the 

Army. They bent a very fine point in 

granting it. 

This all was very important to me, not 

because it was granted, but because, in the 

past few years, the Defense Department has 

discoui-aged, in fact, outright ordered the 

services not to cooperate with theatre promotions. 

I think it's a sad state, when 

the motion picture industry allows its relations 

with the military to reduce itself 

to the present level; a level that caused 

the Defense to issue orders of strictly 

hands off the motion picture called "The 

Victors." 

For additional information, there is a 

directive that says that when a pictui-e 

has been approved for cooperation, it will 

be at no cost to the government. Since 

marching bands, tanks and troops cost 

somebody something, you can see that the 

old flash is just about gone, since theatre 

companies are just about as cost-minded 

as Defense. 

Perhaps the dropping of M.D. will bring 

in a couple of more million. I hope so. 

GENE EDWARDS 

Univ. Sets Multiple Runs 

For Hammer Film Duo 

NEW YORK—Universal will launch its 

double bill of Hammer Film thrillers, "The 

Evil of Fi-ankenstein" and "Nightmare," 

with a series of mutiple-run key city 

openings, starting May 20, according to 

Henry H. "Hi" Martin, vice-president and 

general sales manager. Both pictures are 

set for June release. 

Among the cities to start the multiple 

runs are Cleveland, Philadelphia, Youngstown, 

Toledo and Chicago. 

NGC Theatres Now Selling 

Tickets for Race on TV 

HOLLYWOOD—Tickets for the closedcircuit 

telecast of the Indianapolis 500- 

mile auto race classic for Memorial Day 

are now on sale at the National General 

Corp. theatres. The telecast will be shown 

at Grauman's Chinese; Fox Wilshire; Alex, 

Glendale: Fox, Pomona; Fox. San Diego; 

Fox, Sacramento; Valley Garden Arena, 

North Hollywood; Long Beach Sports 

Arena and Kansas City Music Hall Auditorium. 

French Film to Audubon 

NEJW YORK — Audubon Films has acquired 

the U. S. and Canadian distribution 

rights to the French film. "Les Insatisfaits." 

produced by Pathe Overseas Productions and 

directed by Ignacia F. Iquino with Colette 

Descombes and Emanuel Gil features. An 

August release is planned. 

OîFTICE April 27, 1964 23

BOXOFFICE 

BAROMETEIH 

IvIA m Mil

i 

would 

flw Charles Theatre 

ii 

in Atlantic City 

A'LANTIC CITY—The Surf Theatre. 

1^1 was destroyed by a blaze last Noiiier 

21. will be rebuilt and renamed 

rOharles Theatre, according to an anijcement 

by Charles Tannenbaum. 

Innenbaum is the son of the late Sam- 

\. Tannenbaum, who had operated 

1 

eSurf. Lyric and Palace theatres in 

isMew Jersey seashore resort from 1932 

itl his death in March of last year. 

Te new Charles Theatre will seat 600. 

;s'ned by architect Roy Anderson, the 

bUt theatre will have a frontage enrgi 

from that of the old theatre. It 

Ibe the first film theatre to be built 

.lantic City since 1941, Tannenbaum 

in It will feature first-run quality inrrltional 

films. 

•"He decision to build the Charles." 

irenbaum said, "was based on faith in 

tithe future of the motion picture in- 

'£(• and in the ever growing prominic« 

of Atlantic City as a great resort 

id''esidential area. 

"lovies are regaining their prewar emere 

in public entertainment and some 

te best motion pictures are produced 

irtd. thereby Atlantic City's visitors and 

sic'nts warrant a showplace and firstniieatre 

to exhibit this quality product." 

lev 1,800-Car Drive-In 

)pned at Lawnside, N. J. 

L'yNSIDE. N.J.—The new 1,800-car 

hi' Horse Pike Drive-In Theatre opened 

ecesday (22). It is located just off 

)u' 295 on the White Horse pike in 

isj'OUth Jersey community. 

Sfiuel Shapiro, president of the Saeri 

Theatres, owner of the new theatre, 

idlhis is the fourth new house the cirit 

,ias opened in the past few months, 

lejthers are the King on Route 202 in 

llli Forge. Pa., the Eric in Harrisburg 

id iie Eric in Pairless Hills. 

Lalnside Construction Co. was builder 

t;5 new White Horse Pike Drive-In, 

thi Damon & Poster the engineering 

nt ctor and Sidney Jelinek the archill.' 

[cyland Censor Pleads 

ads Tied on 'Promises' 

B/TIMORE—Elwood Gebhart, execu- 

'e l;sistant to Norman Mason, chairman 

tt Maryland Board of Motion Picture 

nsis, reported his office has received 

mlous calls inquiring "how can the film 

oijses, Pi-omises' be allowed." It opened 

tl! New Theatre April 22. 

'WJ would have preferred that 'Proms, 

jromises' not be shown," said GebrtjRecent 

decisions by the courts have 

t i 

with no choice. The board did not 

il 

e 

win in a com-t case against 

im." 

Haeferred to a 1963 ruling by the Maryid 

lourt of appeals. 

T 

' 

constantly narrowing of legal exiitja 

of obscenity emphasizes a need 

:islation to protect young people 

'ni(gross and wanton displays." said 

!bl!.-t. 

Three Theatres Ahead 

In Quaker City; Airer No 

PHILADELPHIA — Early start of construction 

of two theatres, one to seat 2,000 

and the other 1,300, were announced, while 

plans for building a third, a drive-in, were 

rejected by the zoning board of adjustment 

here during the week. 

Construction of a third theatre, the Andorra, 

was started last month by William 

Goldman Theatres in the Andorra Shopping 

Center at the junction of Henry 

Ridge and Cathedral avenues. It will seat 

1.000. 

William Goldman announced his company 

will build the 2,000-seater, to be 

named the Barclay, in the new Presidential 

Center to be erected on City Line avenue 

just west of Schuylkill Expressway. It will 

be the first building in the center. 

The general contract has been awarded 

to John McShain Corp. Thalheimer & 

Weitz are the architects, who said the 

Barclay will feature a facade with umbrella 

vaults soaring from slender columns. The 

marquee will jut out over a driveway that 

will bring patrons right to the door of the 

theatre, protected from bad weather. 

Three giant arches will be incorporated in 

the theatre front. 

The entire lobby will be visible from the 

outside through one-story-high glass 

panels. A landscaped plaza will be included 

in front of the building. A freestanding 

portico extends the full width of 

the theatre, providing shelter for the patrons. 

The white umbrella arches will be 

silhouetted against a facade of colored tile, 

featured by a bronze sculptural relief above 

the entrances. Oak paneling will cover the 

lobby and foyer. Recessed fixtures and 

glittering chandeliers will brighten the lobby 

and a central refreshment island. 

Goldman said the new Barclay will be 

equipped to "show any type of motion picture 

conceived to date." Sight lines will 

be direct so that the audience will be able 

to relax in upholstered seats and view the 

picture from any angle. Complete climate 

control will be Installed to assure ideal 

temperatm-e at any time of the year. 

The 1,300-seater was announced by 

Raymond L. Poesel, developer of the Lumar 

Shopping Center. The theatre, not yet 

named, will be con.structed in the far 

northeast section of the city at 11700 

Bustleton Ave. near Woodhaver road opposite 

the Lumar center. 

The theatre is designed by Robert 

Linder Associates. It will be operated by 

Poesel Enterprises, and will have its own 

1,000-car parking lot in addition to the 

Lumar Shopping Center parking area. 

The zoning board of adjustment rejected 

a proposal to build a 900-car drivein 

on Grand avenue near Roosevelt boulevard 

in the far northeast section. 

The city planning commission had 

recommended that the theatre be constructed. 

The zoning board's vote was 

4-0 to override the recommendation. 

Martin B. Ellis, head of the Ellis Theatres 

in this area, had planned to build the 

theatre on a 14-acre tract zoned industrial. 

Four neighborhood civic associations 

had opposed the proposal, contending 

that the drive-in would create traffic 

jams on Roosevelt boulevard, cause an 

overflow of autos on neighboring streets 

and affect the morals of the community. 

The zoning board had asked the planning 

commission for its views on the proposal. 

The planners gave their approval, 

despite the objection,s of the Philadelphia 

Industrial Development Corp., which had 

asked that the land be held aside for possible 

development by industry. 

The variance to build the drive-in was 

requested by Reuben E. Cohen, attorney for 

Betty Einbinder, the owner of the property. 

Cohen maintained the owner had 

been unable to sell the property for 

industry. 

Jim Powers Now Managing 

West Virginia Fairmont 

FAIRMONT, W. VA. — Jim Powers is 

managing the Stanley Warner Fairmont 

here instead of the Park Air Drive-In, as 

stated in last week's Boxoffice. 

Of course, there's no such drive-in in 

Fairmont, the Park Air instead being the 

SW Texas airer which Powers had been 

managing prior to being reassigned to Fairmont 

by the circuit. 

Architect's drawing of the new Barclay in Philadelphia. 

xcncE April 27, 1964 Erl

Tom 

22 

Tom Jones/ 'Cleopatra Benefit 

By Academy Awards; Holdovers Off 

NEW YORK—With a dearth of new pictures 

in the Times Square area ithe only 

new film since April 8 was an art house 

opening), the majority of holdovers were 

down, the exceptions being "Tom Jones" 

and "Cleopatra," both of which garnered 

Academy Awards, and "It's a Mad, Mad, 

Mad. Mad World." in its 22nd week of twoa-day 

at the Warner Cinerama. "Seven 

Days in May" was also up slightly in its 

ninth week at the Criterion. 

The others, even Paramount's two-aday 

pictures. "Becket," in its 

sixth week at 

Loew's State, and "The Fall of the Roman 

Empire." in its fourth week at the DeMille, 

were down although both are close to capacity 

for evening performances. "Prom 

Russia With Love" had a strong holdover 

week, although below the smash opening 

week at the Astor and Showcase theatres; 

"The World of Hem-y Orient" was just fair 

in its fifth and final week at the Radio 

City Music Hall, where another Peter Sellers-UA 

picture, "The Pink Panther," 

opened Thursday (23); "Paris When It 

Sizzles" was fair in its second week at the 

Paramount and Showcase theatres, and 

"Dr. Strangelove" was down because it 

opened in Showcase theatres, after 11 

strong weeks at the Victoria in Times 

Square and the east side Baronet— it continues 

at both first runs. 

Again, some of the art theatres continued 

to do better, particularly "Tom Jones," in 

its 28th week at Cinema I, where it is aided 

by the recent Academy Award for best film 

of the year; "The Best Man," very good 

in two art houses, the east side Coronet 

and the 34th Street East; "The Servant," 

good in its fifth week at the Little Carnegie, 

and "Yesterday, Today and Tomorrow," 

in its fifth week at the Festival Theatre 

TOP LIGHT OUTPUT 

FOR ALL INDOOR THEATRES 

with screens up to 65 feet 

AND ALL DRIVE-INS 

with screens up to 120 feet. 

The 

\ FUTURA 

Projection 

Arc Lamp 

efficiently utilizei standard 30-inth 

carbons to insure the most light per 

carbon dollar for 35inm and 70mm 

protection. 

Call or write your nearby N.T.S. branch . . . 

ALBANY 4, N. Y., 962 Broodway 

BALTIMORE 2, MD., 417 St. Paul Ploce 

BUFFALO 2, N. Y., 500 Pearl Street 

CINCINNATI 10, OHIO, 1638 Central Parkwoy 

NEW YORK 36, N. Y., 356 West 44th Street 

PHILADELPHIA 7, PA., 1310 Vine Street 

PITTSBURGH 19, PA., 84 Van Braam Street 

NATIONAL THEATRE SUPPLY COMPANY 

and Loew's Tower East, both art houses. 

Art house openings of the week were 

headed by "The Grand Olympics" at the 

Guild Theatre, and "Cool World." an independently 

made New York City picture. 

I 

(Average Is 100) 

Astor— From Russia With Love (UAl, 2nd wk. 

ot Showcase '80 

Baronet Dr. Strangelove (Col), 12th wk 140 

Beekman Adorable Julia (See-Art), 2nd wk. ..120 

Carnegie Hall Cinema Dimka (Artkino), 5th wk. 145 

Cinema Jones (UA-Lopert), 28th wk 195 

Cinema II Tom Jones (UA-Lopert), 10th wk 185 

Coronet—The Best Man (UA), 2nd wk 190 

Criterion Seven Doys in May (Para), 9th wk 130 

DeMille The Fall of the Roman Empire 

(Para), 4th wk. of two-a-day 165 

Embassy— Night Must Fall (MGM), 5th wk 120 

Festival Yesterday, Today and Tomorrow 

(Embassy), 5th wk 

5th Avenue- Open the Door and Sec All the 

People (Noel), 3rd wk 

Arts- -La Bonne Soupe {20th-Fox), 5th .140 

Guild Mistress tor the Su (American), 

3rd 

.125 

Little Carnegie The Servant (Landau), 5th wk. ..180 

Loew's Cinerama The Cardinal (Col). 4th wk. of 

Showcase ' '*5 

Loew's State Becket (Para), 6th wk. of two-a-day 180 

Loew's Tower East Yesterday, Todoy and Tomorrow 

(Embassy), 5th wk 150 

Murray Hill The Hustler (20th-Fox), rerun, 

2nd wk 145 

Paramount Paris When It Sizzles (Para), 

2nd wk 135 

Paris Bandits of Orgosolo (Pathe) 125 

Plaza— Chaplin Film Festival (SR), 20th wk 175 

Radio City Music Hall—The World of Henry 

Orient (UA), plus stage show, 5th wk 130 

Rialto The Silence (Janus), 11th wk 125 

Rivoli Cleopatra (20th-Fox), 45th wk. of two-a-day 145 

RKO Palace Pillow Talk (Univ); Operation 

Secret (Univ), reruns 130 

Sutton Sev Days in May (Para), 8th wk 145 

Toho Challenge to Live (Toho), 2nd wk 110 

Trans-Lux East—The Silence (Janus), llth wk 130 

' 

Trans-Lux 52nd St. Paris When It Sizzles 

(Para), 2nd wk 

34th Street East-The Best Man (UA), 2nd 

Victoria Dr. Strongelove (Col), 12th wk. .. 

Warner It's o Mad, Mad, Mad, Mod World 

(UA-Cinerama), 22nd wk. of two-a-day 

World Psychomania (Victoria), 10th wk. .. 

'Hud,' 'Lilies of the Field' 

.135 

.180 

.130 

Paired for 350 in Buffalo 

BUFFALO—The Academy Awards twin 

bill of "Hud" and "Ulies of the Field" 

brought resounding 350 per cent gross business 

to the Century Theatre. "Tom Jones," 

which had recorded 190 per cent the week 

before the Oscar annoimcements, shot up 

to the 200-mark after the Academy 

Awards telecast. "Mad World" tied this 

figure in its fourth week at the Teck 

Cinerama. 

Buffalo Flight From Ashiya (UA) 95 

Center Dr. Strangelove (Col), 3rd wk 130 

Century Hud (Para); Lilies of the Field (UA), 

reruns 350 

Cinema, Amherst Tom Jones (UA-Lopert), 

llth wk 200 

Granada Captain Newman (Univ), 5th wk 100 

Teck Cinerama— It's a Mad, Mod, Mod, Mad 

Paramount The Incredible Mr. Limpet (WB) .... 1 1 

World (UA-Cinerama), 4th wk 200 

Three Oscar Winners Profit 

At Baltimore Boxoffices 

BALTIMORE—An Oscar award boosted 

business for two established attractions 

"Tom Jones," which was already in the top 

CAPUCEVE MEETS SHO-WMEN - 

Capucine, star of "The Pink Panther, 

was a special guest at an exlubitor^'i 

merchandising session in New York fo 

the Mirisch-United Artists releas' 

which was also attended by UA vice 

president James B. Velde, left, and Nei 

York exhibitor Hy Bettinger. 

brackets at the boxoffice, and "It's a Wi, 

Mad, Mad, Mad World." "Lilies of j. 

Field" was brought back upon receiving tt 

Academy honor and scored better busir'ji 

for its opening than when originiy 

shown. Two new films, "Paris Whent 

Sizzles" and "Flight From Ashiya" are 

ported as "very good" and "fair" 

ively. 

Charles Tom Jones (UA-Lopert), 8th wk. 

Five West To Bed ... Or Not to Bed (Cont'l), 

Hippodrome Flight From Ashiya (UA) 

S' 

% 

4th wk 

Little Cleopatra (20th-Fox), rerun, 4th wk. ...» 

Mayfoir Seven Days in May (Para), 8th wk. ...» 

New Dr. Strangelove (Col), 7th wk w 

Playhouse Lilies of the Field (UA), rerun W 

Senator—The Pink Panther (UA), 5th wk .5 

Stanton Paris When It Sizzles (Para) ID' 

Town It's a Mad, Mod, Mad, Mad World ' 

(UA-Cineramo), 9th wk 10 

20th-Fox Horror Progrcon 

For New York April 29 

NEW YORK — "The Horror of PiJ 

Beach" and "The Cuise of the Li;ig 

Corpse," two horror features produced Id 

directed by Del Temiey with Alan V. Isb 

serving as associate producer, for '.b 

Century-Fox release, will open at the Piimount 

Theatre April 29, the first time ic 

first-run house has played a dual bi' 

Another 20th-Fox release, "The TiJ 

Secret," will open at the Trans-Lux 1st. 

Theatre Tuesday (28) instead of Aprilt 

as previously set. Still another 20th-!)X 

pictme, "Cleopatra," started its 46th V;*' 

of reserved-seat showings at the RflfU 

Theatre Wednesday 1 ) 

The two Tenney-Iselin horror 

opened in 22 first-run engagement^! 

the U.S. Wednesday (22), including 

lantic City, Trenton, Rochester, Wilmfe' 

ton, Reading, Scranton, Camden, Aintown, 

Bethlehem, Harrisbui'g. Wilkes-B(«. 

and Williamsport. Many of the thesjes 

are drive-ins. 

'Don't Tempt Devil' Bookd 

NEW YORK—"Don't Tempt the Del," 

French film directed by Christian-JiU^ 

from the Jean Laborde novel, "Les Boies 

Causes," for Mediterranee Cinema "" 

ductions, will have its American prenre 

at the Fine Arts Theatre April 27, folding 

a six-week run for "La Bonne Soi-- 

The picture is being distributed in the S, 

by United Motion Picture OrganizsoD, 

with Marina Vlady, Pierre Brasseur, Vn»> 

Lisi and Bourvil starred. 

E-2 BOXOFFICE April 27,

22 

Viriety Club Names Three 

relegates to Annual Event 

ÊW YORK—Charles A. Alicoate, Ed 

L;hman and Jack H. Levin have been 

diignated as official delegates to represe|t 

the New York Variety Tent No. 35 

atjthe 37th annual Variety Clubs Internfflonal 

convention in Buffalo June 30- 

Jil' 3. 

^nies J. Hayes, convention chairman 

ofthe event, has named committee chairnti. 

including Michael F. Ellis jr. as conv^tion 

vice-chairman and George C. 

Hbver as executive director. Myron Gross 

is In charge of the registration, Edward 

ivfjde is publicity chairman, Ingram 

Siirpe is chairman of the Journal, Thomas 

F«no will handle greetings and welcome, 

Hry L. Berkson will oversee finance, 

\\,liam J. Anderhalt will supervise hotel 

ari housing and Nathan Dickman will 

aiange forums and meeting rooms. James 

j|\rcara is in charge of transportation, 

Ai-hony Kolinski will supervise luncheons 

ail dinners and Joseph Pox and Clinton 

L: Flamme will act as liaison between 

Tjit No. 7 and the convention. The ladies 

w come under the jui'isdiction of Giannija 

Pappalardo. Dewey Michaels and Bern{ 

Burns will coordinate entertainment. 

i^rangements Completed 

Fir Skouras N. J. House 

,EW YORK — Skouras Theatres has 

cc'ipleted arrangements for the operation 

ofhe new Cinema 46 Theatre at Totowa, 

N. Salah M. Hassanein, president, said 

iti.-ill seat 1,200, have the latest in decor 

ai electronically controlled aid conditionin 

and heating, Hi-Fi stereo sound and 

we screen projection. It will open early 

'Yindjammer' in Cinerama 

lEW YORK—"Windjammer," the travel 

fej.ure which was originally presented in 

thj Cinemiracle process in 1958, will retuji 

to Broadway in Cinerama when it 

opns at Loew's Cinerama (formerly the 

Ciitol) Theatre Wednesday (29) folloiing 

a five- week Showcase run for "The 

Cfdinal." 

SWORN IN AGAIN—Leonard Rubin, 

ice-president of Gilliams and Rubin, 

idustry electrotype and stereotype 

lanufacturers, is installed as president 

|f New York's Cinema Lodge of B'nai 

'rith for a second term at the Hotel 

[stor by Max E. Youngstein, independent 

producer and past president 

jf the Lodge, as Mel Maron, MOM 

jiadshow manager, who was chairman 

|f the installation luncheon looks on. 

BROADWAY 

gERT OBRENTZ, general assistant to Columbia 

International's executive vicepresident 

Mo Rothman, went to Tokyo for 

business meetings while David Raphael, 

20th Century-Fox foreign manager, returned 

to the home office Tue.sday (21) 

following a 15-day tour of company offices 

in Central and South America, he 

being accompanied by Francisco Rodriguez, 

20th-Fox field supervisor for Latin 

America. * * * Herbert R. Steinman, executive 

of the Landau Company, left Tuesday 

(21) for a tour of Europe, which will 

include the Cannes Film Festival. 

• 

Julie Andrews, Christopher Plummer. 

Peggy Wood, Richard Haydn and Eleanor 

Parker the stars of "The Sound of Music," 

being filmed for 20th-Fox, took off for 

Salzburg with producer-director Robert 

Wise and crew members for eight weeks of 

location shooting in Todd-AG and color. 

Ernest Lehman, who wrote the script, left 

for London to see the current stage production 

of "Who's Afraid of Virginia 

Woolf?," which he will write and produce 

for Warner Bros. * • * William Mulvihill, 

author of "The Sands of Kalihari," which 

Joseph E. Levine will film in Africa this 

fall for Paramount release, went to 

Africa to do research. 

• 

Bernie Jacon, sales director for Gorton 

Associates, went to Charlotte to set up the 

first saturation bookings for "Panic Button." 

* * * At Paramount, Charles Boasberg, 

general sales manager; Tom Bridge, 

his assistant, Herb Gillis, national sales 

director for special productions, his assistant 

Mario Ohio, and Martin Schank, 

manager of branch operations, all headed 

for Montreal for the first of four sales 

meetings while Joseph Friedman, assistant 

director of advertising, i-ublicity and 

exploitation, Jerry K. Levine, advertising 

manager, and Lennen & Newell executives, 

returned to the home office following 

studio conferences. • * * Ruth Pologe, 

American International eastern publicity 

director, left for Hollywood Monday (20) 

for conferences on the forthcoming "Bikini 

Beach. 

• 

Stanley E. Dudelson, American International's 

TV vice-president in charge of 

distribution, left for Los Angeles Saturday 

(25) for discussions with James H. 

Nicholson and Samuel Z. Arkoff- • * « 

James R. Velde, United Artists vice-president; 

Al Fitter, assistant general sales 

head, and Eugene Tunick, eastern and Canadian 

division manager, returned to New 

Vork Wednesday 1 1 from the sales meeting 

in Toronto, * • * e. Herbert Johnson, 

assi"?tant treasurer of the Radio City Music 

Hall, sailed on the United States Thursday 

(23) for a six-week European trip 

with Mrs. Johnson. * * • Dick Perry, sales 

representative for Atlantic Pictures, who 

is recuperating at home from his recent 

illness wants to thank all his industry 

friends for their good wishes for his recovery. 

• 

As proof that Greta Garbo is not forgotten, 

the article on the great MGM star 

written by Lawrence J. Quirk, former 

tra(?epaper man who is now editor of TV 

and Movie Album, was reprinted in the 

Congressional Record at the request of 

Congressman Alonzo Boll of California. 

* * * Edward A. Sargoy, industry real 

estate expert who is president of the 

Copyright Society of the U.S.A., was guest 

lecturer and spoke on "Problems of Motion 

Picture Production, Distribution and Exhibition 

Under Copyright" at the Advanced 

Seminar for Graduate Students at the New 

York University Law Center. " * Tony 

* 

Richardson, producer-director of "Tom 

Jones," was honored with the Page One 

Award for motion pictures at the Newspaper 

Guild's Page One Ball Friday (24) 

and Tippy Walker and Merrie Spaeth, the 

young stars of United Artists "The World 

of Henry Orient," were guests of honor at 

the annual awards luncheon of the Girls 

Clubs of America Monday (20). 

• 

Sidney Poitier, winner of this year's 

Academy Award for his performance in 

"Lilies of the Field," is back in New York 

from Hollywood while Don Murray, star of 

"One Man's Way" for United Artists, returned 

to California Friday

. . . The 

. . . Production 

. . Robert 

. . Delmore 

. . Bogarde, 

^(Md(M ^C^lOnt 

DLL EYES of the industry are being 

fixed at the current talks now taking 

place between the Cinematograph Exhibitors 

Ass'n and the Board of Trade on the 

form of safeguards the theatre owners of 

the country can expect in the forthcoming 

pay television trials, which are expected to 

start at the end of September this year. 

The CEA is not in a strong position to bargain 

as the government is fully aware that 

unless the pay television contractors can 

receive assurances that will enable them to 

buy good feature films within about six 

months after general release, then they 

may refuse to accept the licenses for the 

three-year trial period. And as Parliament 

has accepted the necessity in principle 

of discovering whether the public 

wants toll TV, the government has no desire 

to frighten the contractors from investing 

vast sums of money in the experiment. 

Moreover, as at least three important 

sections of CEA—ABC, Granada 

and the Rank Organization have interests 

in pay television, there is not exactly unanimity 

on what the exhibitors should do 

about the question. 

The pay television contractors in turn 

have indicated that while they are prepared 

to compensate subsequent-run exhibitors 

whose business can be proved to 

be affected by their operations, they are 

not predisposed to throw their money 

about nor to be responsible for the loss of 

receipts which may be sustained by exhibitors 

who show their films a few weeks 

before the features go on pay TV. The 

contractors also insist and have gained 

the point from the government that pay 

television is in the theatre or cinema in the 

home. It should therefore be treated to 

the same quota as any first-run theatre. 

In other words, pay television stations 

should need to play only 30 per cent British 

product. This view differs from 

Film Council, which only recently recommended 

to the Board of Trade that pay 

TV should have the same quota as the 

BBC and commercial television—that is 

86 per cent of all product must be British. 

The government has now rejected the 

recommendation and it is believed will 

treat pay television like any cinema circuit 

even insisting that the stations contribute 

to the Eady Fund. The contractors 

are quite happy to do this, al- 

By ANTHONY GRUNER 

though the exhibitors are opposed to the 

entire principle. Nevertheless, it looks 

that by the end of the current negotiations 

it will be the pay TV people and not 

the CEA who will get their way. 

News in brief: Bob Lippert and Jack 

Parsons have two subjects ready for Fox 

release which they will make at Shepperton 

Studios: "Night Train to Paris" and 

. 

"The Childless Case" . Goldston 

will produce and Desmond Davis will direct 

a contemporary story set in the naval 

town of Plymouth with the title of "The 

Uncle." Davis has written the screenplay 

with Margaret Abrahams, the authoress 

of the book of the same name. He has recently 

completed "Girl With Green Eyes" 

for Woodfall starring Peter Finch and 

Rita Tushingham Productions 

headed by Jacques de Lane Lea will 

make a musical, "Just for You," at Shepperton 

Studios starring a number of young 

pop idols over here headed by Freddie and 

the Dreamers. He has also acquired the 

remake rights of "Clochemerle," the 

French comedy written by Gabriel Chevalier 

The majority of independent exhibitors 

and expects to go into production with 

decided last week to press for the following 

the property toward the end of the year 

safeguards before accepting the 

Warner Theatre, Leicester Square, 

trials: No cinema film should be made closed last week for extensive alterations 

available to pay TV until after the expiration 

of 12 months from the termination 

of 70mm projection equipment. It 

and improvements including the installation 

of the nonnal first-run cinema release 

reopens in August with Warners "Robin 

in the locality, unless otherwise and the Seven Hoods" with Frank Sinatra 

agreed with all exhibitors in the area; an 

The title of Walter 

and Dean Martin . . . 

after bar of three weeks from the termination 

Shenson's production starring the Beatles 

of any cinema run: no advertising of which had previously been called "Beatle- 

a film to be shown on pay television until mania" has now been changed to "A Hard 

after a seven-day period following the Day's Night." The picture is directed by 

termination of any cinema run; an adequate 

Dick Lester from a script by Alun Owen 

compensation scheme not limited and will feature eight new songs written 

only to the showing of films on pay TV by Beatles John Lennon and Paul McCartney. 

It will be for United Artists release 

prior to cinemas and not limited in respect 

of funds to a proportion of pay TV 

starts next month at As- 

receipts. 

sociated British Elstree Studios on the 

Warner Film, "Affair at the Villa Piorita," 

starring Maureen O'Hara and Rossano 

Brazzi. Delmer Daves produces and directs 

. . . Next Charles Schneer subject is 

"The Saint With Red Hands," which Peter 

Coe will direct for Columbia release . . . 

Dirk Bogarde to star in a new Betty Box- 

Ralph Thomas dramatic comedy to be 

made at Pinewood Studios and on location 

in Cyprus director 

. 

Joseph Losey and coproducer Norman Priggen, 

the team associated with "The Servant," 

have joined forces to make "Hamp," 

a drama set in France during the first 

world war. Costarring with Bogarde will 

be Tom Courtenay . . . UI's Milton Rackmil 

is due in London this week for discussion 

on product with Fred Thomas, 

managing director of Rank Film 

Distributors. 

New Screen Installation 

WORCESTER, N. Y.—A new screen and 

new projection lenses have been installed 

at the Worcester Theatre, which was opened 

for the season April 10 by Manager Orvis 

Lunn. The theatre will be open each Friday 

and Saturday until late fall. 

A. L. Stashower Named 

Aide to UA's Blumofe 

NEW YORK — Robert F. Blumofe, vie! 

president in charge of west coast operatio' 

for United Artists, announced the appoir 

ment of Arthur L. Stashower as his exec 

Arnold D. Burk Arthur Stashow 

tive asistant, effective May 25. He wiU suijf 

ceed Arnold D. Burk, who returns to N;1 

York as executive assistant to Arthur 

, 

Krim, president of United Artists. 

Stashower, who has been associated w,i 

the law firm of Kaplan, Livingston, Go(- 

win and Berkowitz for the past seven yea 

was born in Cleveland. He attended tl, 

University of Michigan and was graduat 

from that University's Law School in IS^, 

He practiced law briefly in Cleveland i\ 

then served three years as an officer in ij 

Coast Guard. Stashower was discharged 

i 

a lieutenant in Long Beach, Calif., in \% 

and joined the Kaplan firm almost irnmeately 

thereafter. 

Eberson Designs Drive-In 

For Blackpool, England 

, 

LONDON—Drew Eberson, New Yt 

architect, has been commissioned to - 

sign and supervise the construction o:9' 

1,000-car "all weather" drive-in in Bla.- 

pool, where it will be part of a large amument 

complex, including the Butlin H«- 

day Camp. This will be the first drives; 

theatre in England, Eberson said. 

The theatre is being built and wille 

operated by Associated British Pictus 

Corp., Ltd., and the Blackpool Corp. s 

approved the project and work will t 

under way immediately. 

Eberson created the original all-weatr 

design utilized in the Copiague Drive-In.n 

Long Island. 

Third Secret' Is Booked 

For New York April 27 

NEW YORK—"The Third Secret," * 

first directorial effort of Robert L. Josei, 

which was filmed in England for 2h 

Century-Fox release, will have its wed 

premiere at the Trans-Lux East There 

April 27. Stephen Boyd, Jack Hawks, 

Diane Cilento and Richard Attenboroh 

are starred. 

"I Like Money," the 20th-Fox Briih 

picture directed and starring Peter Sells, 

and "Please, Not Now," the Internaticil 

Classics release, had their first gemil 

release in the New York metropolitan a a. 

starting Wednesday (15). 

Jack Feltington in New Post 

AMENIA, N.Y.—Jack Feltington, fonJr 

manager of the Claridge Theatre on Aveie 

^^ 

P, now is managing the Astor at Platbh^î^ 

and Church avenues. 

E-4 

BOXOFFICE : 

: April 27, l'*1

. . Bartlett 

. . Joe 

. . 

Kiufman Named Gen'l 

Ciunsel of Paramount 

,EW YORK—Leonard Kaufman has 

bm appointed general counsel of Paraniiint, 

according to 

Bi|ney B a 1 a b a n, 

prpident. He was 

piiiously 

house 

coiicil in New York, 

ii.'eeding the late 

:- Phillips. to 

II! he was chief 

iParamount is very 

foûnate in being 

alT to fill such an 

in'ortant position 

frn within the compgy," 

Balaban said. 

Leonard Kaufman 

Society of the U.S. 

Niw Liquor Act Takes In 

Lgitimate Theatres 

'Ij his 15 years of service to Paramount, 

Kjifman has proven himself one of the 

fofmost legal experts in our industry." 

fore joining Paramount in 1949, Kaufmi 

was associated with Schwartz & Frohlic[, 

specialists in theatrical and motion 

pijm-e law, and he had been with the law 

ofbe of the late Nathan Burkan. 

graduate of Pordham Law School. 

Kafman is a member of the Bar of the 

U. Supreme Court. American Bar Ass'n, 

Nf York State Bar Ass'n. Ass'n of the 

Bij of the City of New York and the Copyrist 

iLBANY — The controversial, compro- 

' liquor control bill, which squeaked 

thjiugh both houses with the help of 

Dtiocratic votes at the special session of 

thi legislature, and which Gov. Nelson A. 

Rckefeller quickly signed, authorizes the 

issance of a special on-premises-consulption 

license for a legitimate theatre, 

bU] bans the same for a motion picture 

th|.tre. 

I;w York Liquor Authority regulations 

haj; long 

M 

banned beer licenses for drive- 

'lie 32-page measure also prohibits price 

di^rimination in sales to wholesalers and 

rerilers. bars liquor sales below cost at 

reiil for off-premises consumption, and 

inirdicts retail price advertising and regular 

the minimum consumer resale price of 

jnator John J. Marchi, Richmond 

CoiUy Republican and chairman of a joint 

leglative committee appointed to study 

an| revise the alcoholic beverage control 

la\j explained that the ban on special 

lici.ses for film theatre had not been "a 

bulling issue." He added, "The thinking 

wa that legitimate theatres attract adult 

auiences, while motion picture theatres 

many teenagers and children." 

Sri/ 

Fje at Monsey Airer 

3DNSEY. N. Y. — The interior of the 

aiijiing housing concessions and booth 

Eaclities of the Rockland Drive-In was 

?U"d by fire recently, the roof caving in 

aeVe the fire was extinguished. While 

th^building is being replaced, the Nyack 

D''j?-In on Route 303 has been opened to 

ac(|nimodate Rockland patrons. 

ALBANY 

The opening of the new 1.000-seat Branche 

Theatre on the Watcrvliet-Chaker road 

in Latham has been postponed from April 

30 to May 14. John Wilhelm. buyer-booker, 

said invitations will be .sent for the premiere 

to the mayors of Colonie and Albany, 

and industry figures. A buffet supper at the 

nearby Elks Club will be served. James H 

Branche, owner of a pharmacy on the same 

road, is principal in the Altros Development 

Corp., owner of the theatre. 

The Saturday issue of Knickerbocker 

News printed an editorial lauding the 

Academy Oscar given to Sidney Poitier 

for best actor, stating: "No one who saw 

'Lilies of the Field' could doubt that Sidney 

Poitier was deserving of the Oscar . 

the selection of the Negro actor had special 

significance in a year when civil rights 

has become a subject of intense concern. 

All of this year's Oscar winners are to be 

congratulated but a special word must be 

said for the motion picture industry which 

gained new stature through the democratic 

recognition of a talented and personable 

young actor." 

F. Chase Hathaway, owner of Hathaway's 

Drive-In, North Hoosick, was due in town 

April 22 from Hollywood, Fla., where he 

has constructed a cooperative apartment 

John Wilhelm of Wilhelm- 

building . . . 

Thornton is now buying and booking the 

Valley Brook Drive-In at Lowvllle for Mrs. 

Matuchek . . . Arthur J. Newman, distributor 

of independent product, reported 

heavy demand for prints of "At War With 

the Army," an early Martin and Lewis 

feature, which some theatres are dualing 

with "Soldier in the Rain." 

Donald G. Schine, vice-president of the 

theatres and recreation division of Schine 

Enterprises; George Lynch, chief buyer for 

the Schine circuit, and Seymour Evans, 

general manager, arranged an air trip to 

Hollywood for a preview of "My Fair 

Lady" . Hendricks will reopen 

the Little Cinema Theatre in Pittsfield, 

Mass., June 17 . . . The Delaware, Stanley 

Warner art theatre, booked "8' 2" for a 

two-week revival after the Italian film was 

judged by the Academy as the best foreign 

picture. 

Fred Dorr will be at the helm of Samuel 

E. Rosenblatt's Fort George Drive-In, Lake 

George Village, when it reopens May 1. 

Dorr, manager for Rosenblatt when the 

latter operated the Lake Theatre in that 

community, replaces Barry Rosenblatt, 

1963 manager, who joined the Army (short 

termi a month ago. Dorr, employed by 

Johnny Gardner at the Glen Drive-In, 

Glens Falls, before Gardner sold the 

ozoner to the senior Rosenblatt, managed 

the Kallet Theatres Rex in Bolton Landing 

last season . Sherman of Fair 

Haven. Vt., has acquired the Whitehall 

Drive-In at Whitehall and Aust's Open Air 

Theatre in South Glens Falls. On a visit 

to Filmrow, Sherman said he will relight 

both May 1. J. Harold Loomis. who managed 

the Capitol in Whitehall for Benton 

Theatres and more recently for Sherman, 

will manage the Whitehall. Sherman will 

direct Aust's and its adjoining miniature 

golf course himself. Sherman has been 

notified that his leases on the Capitol, 

Whitehall, and on the State in Mechanicvllle 

will end May 15. There are reports 

James E. Benton may demolish both 

theatres. 

Arthur F. Boyce of Loudonville, for 20 

years a field inspector with the motion 

picture division of the State Education 

Department and as such, a periodic visitor 

to film houses, recently retired. Well known 

to projectionists and to others, Boyce 

started as a trooper with the New York 

State police. He later served as chief 

deputy U.S. marshal for the eastern district 

of New York, working on bootlegging 

and smuggling cases; was a detective on 

the Nassau County police department at 

Mineola, L.I.; a sergeant with the New 

York Central railroad police in New York 

City; a patrolman with the State Department 

of Correction, and food inspector 

and liquor investigator for the state. 

Hale and hearty after 45 years of civil 

service employment, Boyce is now working 

for the Pinkerton National Detective 

Agency as a guard in Albany. 

Saul J. Turell to Cannes; 

Reade-Sterling Film at Fete 

NEW YORK—Saul J. Turell, president 

of Walter Reade-Sterling, left for Europe 

Sunday il9i to visit the company's British, 

French and Italian offices and to attend 

the Cannes Film Festival, which runs from 

April 29 through May 13, at which "Seduced 

and Abandoned," which Reade-Sterling 

will distribute in the U.S. will be the 

official Italian entry. 

"The Visit," the 20th Century-Fox picture 

directed by Bernhard Wicki with Ingrid 

Bergman and Anthony Quinn starred, 

has also been officially invited to be entered 

in competition at the Cannes Fete. 

At Cannes. Reade-Sterling will also screen 

"Point of Order." its documentary film 

about the McCarthy-Army hearings and 

offer 15 of its films for international sales. 

Walter Reade jr., chairman of the board 

of Reade-Sterling, will join Turell at the 

Festival as will Raoul Katz, the company's 

Eui'opean representative, and Reginald 

Baker, British representative. Mrs. Turell 

and Mrs. Reade will also attend. 

Receiving an unprecedented two-page 

spread in Women's Wear Daily were the 

two youngsters, Tippy Walker and Merrie 

Spaeth, who play important roles in UA's 

"The World of Henry Orient." 

loctci^fortke 

"''** 

THE 

WORLDS 

FINEST 

THEATRES 

nav ON 

HURLEY 

RIGHT SCREEN 

RIGHT PRICE? 

SUPEROPTICA 

SUPERGLO 

MATTE WHITE 

SCREENS, 

"""^*^^'^^-''-^'>' 

96-17 NwtWni IM Conw NY 1136! 

BqOFFICE April 27, 1964 E-5

. . A. 

. . Mildred 

' 

BUFFALO 

The Variety Club will give UA manager 

Robert L. Friedman a farewell dinner 

April 27 in the clubrooms on Delaware avenue. 

Friedman has been promoted to the 

manager at Philadelphia. It had previously 

been reported in error that Friedman 

was going to Detroit . S. Block, 

for many years assistant cashier at 20th- 

Fox. died. Miss Block was the daughter 

of the late Edward and Mabel Block and 

sister of Meyer. Peter and Freda Block. 

So successful was a previous coloring contest 

in the Union & Echo, local Catholic 

weekly, that Edward Miller of the Paramount 

was able to place another one, this 

time on "The Incredible Mr. Limpet," 

which brought the Paramount film a big 

three-column splash in the widely circulated 

publication. Miller offered a $25 

savings bond as the first prize and guest 

tickets to the next 50 best entrants. The 

contest was open to all up to the age of 16. 

Miller also tied in with the Woolworth National 

Fish Week promotion, which 

brought the Paramount attractive window 

displays in the Woolworth stores. 

William Trambukis, new Loew Theatres 

division manager in the northeast who 

headquarters in Providence, was in for 

conferences with Loew's city manager 

Frank Arena and Tom Harmon, manager 

of the Teck . T. Kolinski, manager at 

Warner Bros., arranged a tradescreening 

on Tuesday afternoon at the Colvin Theatre 

of "Youngblood Hawke." 

Under the heading, "Well-Placed Oscars," 

an Evening News editorial said: "Last 

night's top honors are likely to receive 

wide critical and popular endorsement, 

singling out as they did the justly celebrated 

'Tom Jones' as the year's best picture 

and an outstanding group of individual 

performers headed by Sidney Poitier 

and Patricia Neal. The diversity of the 

awards was especially impressive. In spite 

of the seeming dominance of two productions 

in the nominations, a variety of 

WAHOO is 

the 

ideal boxoffice attraction 

to increase business on your 

"off-niglits". Write today for complete 

details. Be sure to give seaN 

ing or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Oakton St. • Skokie, Illinois 

worthy films shared in the recognition 

actually granted. For all the tinsel and 

commercialization, these awards serve as 

both a stimulus to creative achievement 

and a reflection of continuing vitality in 

the celluloid medium." 

"Shuffle Off to Buffalo in '64" is the 

heading on a herald being distributed by 

James J. Hayes, chairman of the Variety 

Club convention, and his co-workers to call 

attention to the 37th annua! Variety International 

convention here June 30 to 

July 2. Included is a paragraph, "There 

are many exciting points of interest in the 

Buffalo-Niagara Frontier, such as Niagara 

Palls, Albright Art Gallery, Fantasy Island, 

Historic Fort Erie and Fort Niagara, 

Museum of Natural Sciences, Melody Fair, 

Buffalo Raceway, Canada just across the 

river, and nearby New York City and the 

New York World's Fair. See them all at 

the Variety International convention in 

Buffalo, June 30-July 2, 1964." 

Over 1,000 members and theii- wives are 

expected to attend the Variety Clubs International 

convention here June 30-July 

2 from England, Ireland, Mexico, Canada 

and the entire U.S. The convention will 

provide an excellent opportunity for business, 

industry, banking and civic organizations 

to boost Buffalo by advertising their 

products and services in the convention 

journal. The ads will not only help to 

sell a company's product or service, but 

will also help local Tent 7. James J. Hayes 

is general chairman of the convention and 

Michael P. Ellis jr., is vice-chairman. Edward 

P. Meade is publicity chairman, and 

Myron Gross, registration chairman. Other 

chairmen are: convention journal, Ingram 

Sharpe: greetings and welcomes. Tom 

Fenno; finance, Harry L. Berkson: hotel 

and housing; William J. Anderhalt: forums 

and meeting rooms, Nathan Dickman; 

transportation, James P. Arcara ; entertainment, 

Dewey Michaels and Bernie Burns; 

luncheons and dinners, Anthony Kolinski; 

Club 7, Joseph Pox and Clinton LaFlamme; 

ladies' events, Giannina Pappalardo. 

"Now I have it from the horse's mouth, 

Loew's is not leaving Rochester," said Hamilton 

B. Allen in a recent edition of the 

Rochester Times-Union. "Arthur Tolchin, 

assistant to the president of the theatre 

company, told me, in New York, that 

Loew's will have a new site selected and a 

theatre built by the time the Rochester is 

torn down. His statement seemed to nullify 

local reports that the new Zerox office 

building at Broad and Clinton will contain 

a movie theatre to be operated by the Loew 

company." 

Loren, Tognazzi Nominated 

ROME—Sophia Loren, star of Embassy's 

"Yesterday, Today and Tomorrow," and 

Ugo Tognazzi, star of Embassy's "The Conjugal 

Bed," have been nominated for the 

1964 Nastri D'Argento (Silver Ribbon i 

awards for best actress and best actor for 

their performances in these Italian-made 

pictures in that country. 

In Latin America, Gregory Peck,' star of 

Universal's "Captain Newman," has won 

the Moai Award as the most popular actor 

in the poll conducted by Ecran Magazine, 

Chile's leading film publication, which cast 

more than 3,000,000 ballots. 

Hetzel Presents Martin 

Picture Page Awards 

NEW YORK — Ralph Hetzel, act(J5 

I 

president of the Motion Picture Ass'nfy 

America, presented the first annual BiJ | 

Martin Motion Pictui'e Page Awards 

j 

representatives of three winning ne. 

papers at ceremonies at the Harvard Cj 

Wedne.sday (22i . The Boyd Martin Awas 

are presented for "good-looking, w- 

balanced, interesting motion picture pag" 

in honor of the pioneer motion picture u 

tor who reviewed "The Great Train R. 

bery" in 1910 for the Louisville Cour. 

Journal. Martin died in April 1963. 

Emery Austin, assistant director of . 

vertising, publicity and exploitation r 

MGM. representing the MPAA adver. 

ing and publicity directors commit^ 

opened the presentation ceremonies, c. 

gratulated the winners and indicated t.t 

the awards will be continued on an anr J 

basis. 

Accepting for the Patriot LedgenJ 

Quincy, Mass., (in the newspapers vh 

circulation under 100,000) was G. Presft 

Low, publisher; for the San Diego Ur'n 

(in the newspapers with circulationirf 

more than 100,000 but less than 250,C) 

was James S. Copley, head of the Coiji 

Press, and for the San Francisco Chrorle 

(in the newspapers with daily circulatis 

of 250,000 and over) was Charles DeYo;g 

Thieriot, publisher. Also attending ie 

ceremonies were Borah Burman, editoif 

Limelight Page of the Patriot Ledger; M- 

liam Kirtz, his assistant, and Taylor Ms, 

MPAA director of public relations, ,io 

served as master of ceremonies. 

In presenting the awards, consistinfof 

a permanent placiue and a scholanip 

check for $500, Hetzel said "Newspare 

and motion pictures are uniquely depelent 

on each other" and he concluded i.li 

the hope that "all other newspapers .ill 

take heed and maintain their part of Jr 

historic entente by preparing good-lookg, 

well-balanced motion picture pages." 

Irwin Marks Named Aide 

To UA Continental Head 

PARIS—Irwin Marks, who has been Ih 

United Artists since early in 1963 and as 

been acting as general assistant to CcJnental 

manager Norbert Auerbach in 

matters relating to sales, has been naad 

assistant Continental manager by 'ic 

Pleskow, vice-president in charge of teign 

distribution. Marks will continu(JtOij 

headquarter in Paris. 

Marks joined the film industry in 46~ 

and spent most of his career manang 

various territories in Latin America or 

Columbia Pictures. He was transferre to 

the Columbia New York home office sl"tly 

before joining United Artists. 

Lawrence Made Sales Hed 

Of Col. Record Companie 

NEW YORK — Ray Lawrence has en 

made general sales manager of Colpix nd 

Dimension Records by Don Kirshner,|;Xecutive 

vice-president of the music fwii 

record division of Columbia Pictiiffr 

Screen Gems TV. Bob Rosen has beenlwt 

in charge of distributor sales and Erv 

ley will handle one-stop and rack j' 

sales and promotion. Lawrence had pj 

ously served as national sales managi 

the two companies. 

bfi 

E-6 BOXOFFICE April 27,

I 

. . George 

. . The 

and 

George, 

. . 

i!l;ve Rodnok Holds 

1^ Helm of West Pa. 

jTTSBURGH—Steve Rodnok jr. was 

e-'ected president of Allied Motion Picui' 

Theatre Owners Ass'n of Western 

'eusylvania. Other officers—Elmer Hasey 

.'ice-president; Leonard Winograd, secet|'y; 

George Tice, treasurer, and George 

Itei, chairman of the board—also were 

e-ected at the annual session here 

:h -sday 1 23 1 

:ie film production plan that was proloai 

by the Council of Motion Picture 

)r:nizations was outlined by Milton Lonlot, 

of Detroit. National Allied executive 

ec tary. London also brought the western 

>e:'isylvania exhibitors up to date on the 

Uld insurance plan, merger discussions 

lit the Theatre Owners of America and 

hd'xhibitor fight against the pay television 

nd; in California. 

yi)rris Agency Handling 

Fûr French Pictures 

kw YORK — The William Morris 

igiicy is currently handling the sale of 

distribution rights to fom- French pic- 

[J.:, 

Hi's, according to Bernie Wilens, head 

3f4e agency's eastern motion picture depajment. 

'ne pictures are "Sweet and Sour" 

Digees au Poivrei. directed by Jacques 

Baitier, with Simone Signoret, Jean-Paul 

Beaondo, Marina Vlady and Alexandra 

Stvart in cameo roles, the picture having 

been shown at the New York Film 

Feiival in 1963: "The Animals" (Les Anim

. . William 

. . Sig 

. . William 

WASHINGTON 

Tânny Stutz, retired Cleveland exhibitor, 

with his wife, a former Washingtonian, 

called on longtime friend Sheldon Tromberg 

of Boxoffice Attractions, and other 

distributors along the Row. According to 

Stutz. he won $25 betting that Ward 

Marsh. Boxoffice Cleveland representative, 

would be right in his prediction that 

Sidney Poitier would win the Oscar for 

the best actor. Stutz lived in Washington 

while the Palace was being built, and managed 

the Columbia and Avalon theatres. 

Later, Stutz went to Chicago and took over 

the Circle, showing pictures through the 

week and roadshows on weekends. He also 

claims to be the first to equip a theatre 

with hearing aids. 

. 

Joe Rosen, Universal regional manager, 

was at the local exchange. Among the exhibitors 

who came by to see him were 

Lloyd Wineland jr., vice-president of 

Wineland Theatres ; Wade Pearson, division 

manager for Neighborhood Theatres; 

Harley Davidson, president of Independent 

Theatres, and Berney Lust, partner in Sidney 

Lust Theatres Milgram, 

who has a booking office in Philadelphia, 

conferred with Columbia manager Ben 

Columbia head booker Jesse 

Caplon . . . 

Smith, who lives near Andrews Air Force 

base, reports plaster was shattered recently 

from the ceiling of one of his bedrooms by 

a low-flying jet. 

John G. Broiunas, Broumas Theatres, 

opened within a week, the Vienna Theatre 

at Vienna and the Bradlick at Annandale. 

Both new theatres have the latest equipment 

in sound and projection . . . Joe B. 

Brecheen, Buena Vista manager, filled 

requests for repeat-run bookings of "The 

Miracle of the White Stallions" following 

the live performances of the Lipizzaner 

horses at the Washington Coliseum, which 

were complete sellouts . . . Tom Baldridge, 

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iEWS AND VIEWS THE PRODUCTION CEINTER 

(Hollywood Office—Suite 320 at 6362 Hollywood Blvd.) 

lilm Museum Benefit 

(f 'Garden' Tuesday 

OS ANGELES—"The Chalk Garden" 

wi open at Grauman's Chinese Theatre 

Tfsday night i28) in a $100 a seat benefi' 

preview sponsored by the Hollywood 

Mseum Women's Council. 

osalind Russell, ticket sales chairman, 

scl tickets No. 1 and No. 2 to Mayor SamueYorty 

at the city hall. Assisting in sellir^ 

the 1,200 tickets were Irene Dunne, 

M;i. Olin Wellborn III and Mrs. Norman 

Tiirog. 

committee, headed by Harry Volk, 

Ei|est Loebbecke and Frank King, covered 

th business, industrial and banking commiity 

with a block of 500 tickets, while 

Gnn Wallichs was in charge of the recoling, 

Y. Frank Freeman of the motion 

piure and Earl Rettig of the television 

ar radio branches of the entertainment 

inistry. 

I 

S^PER DANCE FOLLOWS 

he benefit preview was to be followed 

h}\ supper dance and entertainment in a 

sp;;ially erected tent on the Grauman's 

Clnese parking lot adjacent to the theatre. 

Ihe museum board has emphasized two 

pcits which have been raised as a result 

of ;;he necessity to make use of eviction 

las to clear the building site, namely the 

mseum is a nonprofit organization, and 

semd it is publicly owned by Los Anges 

County. 

Ii a formal statement, the board emphsized 

that the land and building, owned 

by he county, is to be subleased and operaU 

by the Hollywood Museum, a nonpr'it 

corporation, which will run it as a 

Pijlic facility in accordance with laws 

ertjted by the state legislature and appr'ed 

by the governor. 

Pl!)FITS 

GO TO COUNTY 

any aspects of its operation to be other 

than financially prudent. 

The museum officers and directors act 

without compensation. They are currently 

engaged in raising a fund of approximately 

$61 2 million dollars to be donated from 

private souixes to cover the cost of installing 

and maintaining educational, scientific 

and cultural displays. 

Members of the museum board of directors 

are: 

Horry Ackermon Arthur B. Krim 

Desi Arnoz Curtis Kenyon 

Barney Balabon Sol Lesser 

Steve Broidy Robert M. Light 

Leroy Collins Harold Lloyd 

John L. Dales Richard F. Mahn 

E. L. DePatie Mervyn LeRoy 

Roy O. Disney Thomas J. McDermott 

Walt Disney Gregory Peck 

A. E. Englond Mary Pickford 

Si Fobian Word L. Quaal 

Arthur Freed Milton Rockmil 

John Guedel Burton E. Robbins 

Y. Frank Freeman Abe Schneider 

Mendel Silberberg Spyros Skouros 

Mrs. Normon Tourog Charles E- Toberman 

Mrs. C, E. Toberman Oscar A. Trippet 

Joseph R. Vogel Glenn Wollich 

Jock L. Warner Jock Wrother 

Ernest E. Debs 

The Hollywood Museum Lease Corp. is 

composed of A. E. England, Norman Freeman, 

Y. Frank Freeman, Bram Goldsmith, 

Frank L. King, Sol Lesser, Ernest Loebbecke, 

Irving Michelman, Henry Salvatori, 

Jesse W. Trapp, Oscar Trippet and Willard 

Keith. 

New Jack Copeland Honor 

HOLLYWOOD — Producer-directorwriter 

Jack L. Copeland, 12 times an 

award winner in the documentary field, has 

received word that his newest film has 

been nominated for the best film award 

at the American Film Festival to be held 

in New York April 29-May 1. The film, 

"Promise for Tomorrow," is a 28 '2 -minute 

documentary in color, narrated by James 

Stewart and screenplay by Don Hall. 

Nat James Is 

Hired 

HOLLYWOOD—The new Leo & Kay 

iHder the terms of the sublease and Lewis Enterprises—William Marshall Productions 

opiating agreement between the museum 

a« has retained publicist Nat James 

as west coast director of publicity and 

the county i 

which is a matter of 

Ptlic record), all profits from the museins 

public relations. The company is currently 

operation, after setting up neces- 

headquartering in Kingston, Jamaica, 

saj reserves, will be deposited in the shooting "The Confession" with William 

coity's general fund. 

Dieterle directing. Stars are Ginger Rogers, 

overing point 2, the Hollywood Muse

| 

Capacity Crowd for Denver 'Carpetbaggers' Premieri 

A capacity audience of 2,100 invited gruests and general patrons 

attended the gala premiere at the Paramount Theatre in Denver 

of "The Carpetbaggers." Left photo shows Joseph E. Levine, the 

producer, with stars George Peppard and Carroll Baker and 

George Weltner, vice-president of Paramount Pictures. Phoi 

at right shows the crowds jamming the street outside the Pari 

mount Theatre for the gala premiere festivities. The film grossf 

' 

$5,884 in its opening week. 

Alaska Exhibitors 

Plan to Rebuild 

SEWARD. ALASKA—In the aftermath 

of the violent Good Friday earthquake 

which shook Alaska and caused millions of 

dollars in damages, exhibitors this week reported 

to BoxoFFicE on their theatres and 

on plans for the future. 

W. E. Fletcher of Fletcher & Sons Theatres. 

Inc., owner of a number of houses in 

the 50th state, said most extensive damage 

occurred at his Orpheum Theatre in Kodiak, 

which now has been razed. In the 

wake of the violent quake and the subsequent 

tidal wave, which virtually inundated 

the island community, the Orpheum had 

about ten feet of water in its auditorium. 

However, the staff managed to salvage most 

of the equipment. 

With tides still running eight to ten feet 

above normal, Fletcher added, it has been 

impossible to rebuild the house on its present 

location, but, he continued, "We intend 

to rebuild bigger and better than ever, just 

as quickly as we can." 

Following the tradition of "the show must 

go on," Fletcher said, temporary emergency 

theatre operations were set up in the National 

Guard Armory and within ten days 

theatre entertainment again was available 

in Kodiak. 

In Seward, Fletcher's Liberty Theatre 

suffered very little damage and was placed 

back in operation the following Thm-sday. 

"The entertainment was welcomed by one 

and all," Fletcher said. "We were so 

happy to have been able to withstand the 

shakeup that we gave the first night's 

showing free and a chain reaction took 

place with other businesses, such as free 

coffee and doughnuts from the bakery the 

following day. 

"The Catholic church was badly damaged." 

he continued, "but services are being 

held in the Liberty Theatre each Sunday 

morning. Special services of thanksgiving 

were held." 

Fletcher's Center Theatre in Palmer also 

suffered slight damage but was operative 

within 24 hours. 

In Anchorage, nearer the epicenter of the 

quake, the massive tremor cut the earth 

from below a long section of Fourth Avenue 

and the Denali Theatre sank many feet below 

street level, along with other business 

buildings adjoining it. One could step from 

the sidewalk into the second floor of the 

Denali, owned by Chris Poulsen. 

Pay TV Repeal Campaign 

Chairmen Appointed 

LOS ANGELES—Permanent chairmanships 

in the statewide campaign to repeal 

California's pay-TV law, including Don 

Belding, as state chairman, were announced 

by the Citizens Committee for 

Free-TV. The state vice-chairman will be 

Mrs. Fred S. Teasley, radio and television 

chainnan for the California Federation of 

Women's Clubs. 

The Southern California chairman will 

be Frederick C. Dockweiler, Los Angeles 

attorney. Democratic leader and Catholic 

layman, with Mrs. Harry Umkey, Los 

Angeles clubwoman, as vice-chairman. The 

northern California chairman will be 

Stephen C. Leonoudakis, San Francisco attorney, 

Democratic leader and director of 

the Golden Gate Bridge Authority, while 

the vice-chairman will be Mrs. G. Frederick 

Norman, president of the California 

Federation of Women's Clubs Legislative 

Council for San Francisco, Marin and San 

Mateo counties. 

Initiative petitions are expected to be 

qualified in the near future placing the 

free-TV measure on the November 3 general 

election ballot. California's pay-TV 

law permits pay-TV through use of a 

telephone hookup with home TV sets, circumventing 

the Federal Communications 

Commission, which to this date has banned 

pay-TV in all but a few cities. 

Monte Vista Airer Open 

MONTE VISTA, COLO.—George Kelloff 

has reopened his Star Drive-In here for 

the summer season. 

New Lippert Theatre 

In Panorama Center 

LOS ANGELES—Robert L. Lippert T - 

atres, which operates 38 theatres i,l 

large drive-ins in California and Oregi, 

will construct an 800-seat theatre, tee 

called the Americana, in the Panoraa 

City Shopping Center on Van Nuys botvard 

between Roscoe and Parthenia. 

The formal opening is planned for J e 

10. 

The deluxer will feature popular pris 

for the entire family, and special c - 

dren's programs on Saturday and Suny 

afternoons. 

Lippert is a leading independent in 

producer and has motel, office builc-g 

and apartment holdings besides theatre i 

Delay for 20th-Fox 

HOLLYWOOD — Twentieth-Fox W 

been given an additional 30 days to ans;r 

the charges filed March 25 in a fedal 

court by Elizabeth Taylor and MCL Fiis 

of S. A., of which Miss Taylor is a shi?- 

holder. The suit charges 20th-Fox fa^d 

to abide by the terms of a contract to ly 

MCL a share of the gross receipts of "C> 

patra," which allegedly exceeds $20,000,iO. 

The suit charged the defendant had "iproperly 

managed" and directed distr'jtion 

of monies. 

Award for Don Murray 

HOLLYWOOD—Don Murray, who phed 

the the role of Dr. Norman Vincent P.l« 

in "One Man's Way," will be presentf a 

special award by the California Fedation 

of Women's Clubs at its convenf 

here April 28. 

Ira Gottlieb to Wolper 

HOLLYWOOD— Ira Gottlieb resigned] 

president of Flamingo Telefilm Sales 

was appointed head of the new east 

headquarters of Wolper Productions. 

W-2 BOXOFHCE April 27,

. . Continental 

. . Jules 

:DS ANGELES Oscar Event Creates Much Needed 

Itfiur L. Stashower will become ex- 

I'cutive assistant to Robert P. Blumofe. 

FnM Artists vice-president in charge of 

eg coast operations, on May 25. Stasovr. 

who has been with the law firm of 

;a an. Livingston. Goodwin & Berkowitz, 

ucêds Arnold D. Burk. who returns to 

le^ York as executive assistant to UA 

rodent Arthur B. Krim. 

^^b Copelan, zone maanger for Stanley 

ler Theatres, returned from a meetn 

New York called by S. H. Fabian 

Ted Lay, B. F. Shearer Co., was in 

Gabriel Hospital undergoing rest and 

ment ... A permit for building the 

new hardtop theatre in Las Vegas 

g the past ten years has been granted 

ational General Corp. The site is in 

he Charleston Plaza Shopping Center. 

. 

. 

( arles Kranz, independent distributor, 

ijrated a birthday Gerelick 

ivorite Films and Crown International 

I 

icares returned from a San Francisco 

uness trip Theatres, 

ejjed by Alex Cooperman. Shan Sayles 

iniSam K. Decker, opened its newly reno'?led 

Esquire Theatre with "Lilies of 

h(3Pield." 

(^yton Pantages, Cinema Distributors of 

inirica sales chief, was here arranging the 

vl: 13 multiple-run premiere of "The 

^\('.\ Eaters." Pat McGee, CDA division 

leî. was in San Francisco booking the 

!7-;ieatre opening of "Common-Law Wife" 

)n|he 22nd. 

frmation of an Actors fa la Peace) 

;;o|is, like the Peace Corps, the members 

jf Ihich would volunteer to work in foreign 

fili|5 for coin commensurate with that 

3a native players, is advocated by Jack 

='a nee. who has made films in England, 

3p|n. Mexico, Germany, Italy, Yugoslavia 

mi Prance. With polls giving us a baoii>ter 

concerning which player is most 

Joilar in a given foreign country, 

'aince believes that said player's films 

ihald not only be made in that particular 

ire. but that the player should work in 

I Im there as well. This might make a 

let'r impression than that which is given 

rdi time to time by some of our film 

ixMs. 

.fred Hart, president of the City National 

3a|k and a member of the board of Co- 

. 

urpia Pictures, has been appointed chairn^ 

of the fund development committee 

AIP's 

01 the Hollywood Museum 

'Oliath and the 

. 

Vampires" 

. 

opened 

iV^nesday (22) in 40 area theatres and 

iri;-ins. 

jie Mesa Theatre at the intersection of 

^ 

31i|Son avenue and Crenshaw boulevard, 

vhh has been vacant for sometime, was 

ie;royed by fire, which also damaged a 

iai;e studio, routing 64 people from a 

lal;e class; and eight small shops. The 

osis estimated at $40,000. 

Fresh Interest in 

LOS ANGELES—The marquee sparkle 

of the Oscar-winning pictures and players 

added lustre to the boxoffice returns this 

week. It brought back many a lackadaisical 

moviegoer, so that the general tally was the 

best in some time. A newcomer, "The Best 

Man." did 210 per cent. Continuing to pull 

them in with a 235 each was "Yesterday, 

Today and Tomorrow" and "Dr. Strangelove." 


Beverly— Dr. Strangelove (Col), 9th wk 235 

Chinese Seven Days in May (Para), 7th wk 125 

Cinerama— It's o Mad, Mod, Mod, Mad World 

(UA-Cineramal, 24th wk 260 

Egyptian South Pocific (20th-Fox), reissue, 

3rd wk 115 

El Rey, Hillstreet, Hollywood, Village Hud 

(Para), rerun 130 

Fine Arts—The Best Man (UA) 210 

Four Star, Warren's Lilies of the Field (UA), 

reissue 1 60 

Hollywood Paramount The Pink Panther (UA). 

5th wk 115 

Lido, Ins— S'A (Embassy); The V.I.P.s (MGM), 

reruns 110 

Pantages Cleopatra (20th-Fox), 44th wk 210 

Pictoir, Vogue Tom Jones (UA-Lopert), 

21st wk 175 

Warner Beverly Becket (Para), 5th wk 180 

Warner Hollywood How the West Was Won 

(MGM-Cinerama), 61st wk 260 

Wilshire Yesterday, Today and Tomorrow 

(Embassy), 5th wk 235 

1 19 1 of the second 

wk. . 

The Carpetbaggers' Continues 

Torrid Pace in Denver 

DENVER—Continuing its record-breaking 

pace at the Paramount Theatre, Joseph 

E. Levine's "The Carpetbaggers" 

grossed a sizzling $21,225 in the first fourdays 

ending Smiday 

week of its world premiere engagement. 

The second weekend gross was virtually 

neck-and-neck with the opening weekend, 

indicating unusually strong word-of-mouth 

for the provocative drama. 

Aladdin— Dr. Strangelove (Col), 7th wk 100 

Aurora, Mayan. Woodlown, Lakeshore, Monaco, 

South, North— Kissin' Cousins (MGM); various 

cofeatures 1 50 

Centre— Sunday in New York (MGM) 105 

Cooper— How the West Wos Won (MGM- 

Cmerama), 59th wk 240 

Crest, Towne Tom Jones .250 

Denham The Foil of the 

(UA-Lopert), 

Roman 

9th 

Empire 

(Para), 3rd wk 100 

Denver— Soldier in the Rain (AA); War Is Hell (AA) 100 

Esquire Cleopatra (20th-Fox), 2nd wk 160 

International 70 Paris When It Sizzles (Para), 

4th wk 50 

Paramount The Carpetbaggers (Para), 2nd wk. 275 

Vogue Macbeth (Prominent) 1 20 

Rerun of 'Hud,' 'Lilies' 

400 in San Francisco 

SAN FRANCISCO—Academy Award 

winners "Lilies of the Field" and "Hud" 

brought excellent business to the Pox-Warfield, 

especially on Saturday night. The 

boxoffice take was also up at the United 

Artists with "Tom Jones" in the 18th week. 

"It's a Mad World" was up at the Orpheum 

and "Dr. Strangelove" continued to hold 

firm at the Stage Door, where it will remain 

for several more weeks. 

Embassy Night Must Fall (MGM) 80 

Fox-Warfield— Hud (Para); Lilies of the Field 

(UA), reruns 400 

LA Theatres 

. . 

Golden Gate Captain Newman (Univ), 5th wk. 

Metro The Silence (Jonusi, 9th wk 

Orpheum— It's a Mad, Mod, Mod, Mod World 

80 

125 

(UA-Cineromo), 19th wk 500 

Poramount Advance to the Rear tMGM) 125 

Presidio My Life to Live (Union), 3rd wk 90 

Stage Door Dr. Strangelove fCol), 9th wk 300 

St. Francis Sunday in New York (MGM), 90 

3rd wk. 

United Artists Tom Jones (UA-Loport). 18lh wk. 325 

Vogue My Enemy, the Sea (Ishihoro) 225 

Academy Award Winner 

250 Ninth Portland Week 

PORTLAND—"Tom Jones," set for a 

tenth week, continues to hold at a steady 

250 per cent. Stan Smith, Irvington Theatre 

owner-manager, says each weekly total 

has exceeded the opening week of his last 

record-breaker, "Irma La Douce." 

Broadway Captain Newman (Univ), 7th wk.; 

He Rides Toll (Univ), 2nd wk 145 

Fox Dr. Strangelove (Col), 3rd wk.; Love on the 

Riviera (Ultra) 140 

Hollywood It's a Mad, Mad, Mod, Mod World 


Irvington Tom Jones (UA-Lopert), 9th wk 250 

Music Box The Fall of the Roman Empire 

(Pora) 175 

Orpheum, 104th Street Drive-In Hud (Para); 

The L-Shoped Room (Col), reruns 145 

Four Seattle Holdovers 

Lead by 'Tom Jones' 225 

SEATTLE—"Tom Jones" led the field 

with 225 per cent in its seventh week at the 

Blue Mouse. The other thi'ee holdovers 

Dr. Strangelove, Cleopatra and Irma La 

Douce—put in profitable weeks but the 

new products ran into rough openings and 

failed to break above average. 

Blue Mouse Tom Jones (UA-Lopert), 7th wk 225 

Coliseum Dr. Strangelove (Col), 4th wk 125 

Fifth Avenue Cleopatra (20th-Fox), 7th wk 130 

Music Box Irma La Douce (UA), 39th wk. . . 140 

Orpheum Kissin' Cousins (MGM) 95 

Paramount Goliath and the Vampire (AlP) ....100 

To Work on MP Image 

HOLLYWOOD—Anna Rosenberg, serving 

as a public relations consultant with 

the Motion Picture Ass'n to help film industry 

improve its public image, arrived 

for a meeting of the studio publicity directors 

committee. This is her first trip to 

Hollywood since assuming the position. 

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IQOFnCE April 27, 1964 W-3

. . Sam 

SAN FRANCISCO 

. . . Mrs. 

Tn booking and buying were Charles P. 

Leonard. Carson Theatre at Carson 

City: John Dolezal. Niles at Alturas: William 

Garren, Albany Theatre, Albany, and 

Harry Hayashino of Stockton 

Gerald L. Des Laurier will preside at the 

monthly meeting of the East Bay Motion 

Picture and Television Council Monday. 

May 4. in Oakland. In keeping with Law 

Day May 2. Mrs. Arthur Horsell will introduce 

the speaker, Thomas Schneider, a 

lawyer whose topic will be "Censorship 

and the Law." 

James McMillan has been appointed manager 

of the Alhambra Theatre, according 

to Jack Dostall of the Nasser circuit . . . 

A month-long Bette Davis film festival 

opened at the Richelieu Theatre . . . Two 

Warner Bros, tradeshowings— "Kisses for 

My President" on the 14th and "Youngblood 

Hawke" on the 21st—were held at 

the Alhambra Theatre. 

Kenichi Horie, who sailed from Osaka to 

San Francisco in a 19-foot sloop on a 94- 

day voyage alone in 1962, returned aboard 

the liner President Wilson to attend the 





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125 HYDE • SAN FRANCISCO 2, CAIIF . GERRY KARSKI. PRES 

American premiere of the film made about 

his life, "My Enemy, the Sea." presented at 

the Vogue Theatre Wednesday evening 

1 15) ... Joan Crawford stopped here on 

her way to preside over the Kaiser aluminum 

foils annual cookout championship 

in Honolulu. On her return, she will begin 

working on a new film. "Hush. Sweet 

Charlotte," with Bette Davis. 

The first 25 patrons at the Paramount 

Theatre Friday (17 1 received a gift of the 

New Christy Minstrels' recordinug of "Today" 

from the film "Advance to the Rear," 

the current attraction . . . Morrie Nimmer, 

Y Drive-In Theatre, Spokane, was in town. 

UCT Indoor-Outdoor 

Unit for Sacramento 

SACRAMENTO — Ground was broken 

early this month for a drive-in theatre of 

a type rarely seen on the west coast. It will 

be a conventional alrer with space for 1,000 

cars combined with a closed theatre with 

seating for 750 patrons. Cost is estimated 

at $400,000. 

The new drive-in will be the third airer 

in the Sacramento area for United California 

Theatres. Actual site is a 30-acre 

plot on Stockton boulevard, south of Mack 

road. Three of Sacramento's indoor theatres—Alhambra, 

Manor and World—also 

are owned by UCT. 

The new drive-in will include a two-story 

projection room and snack bar building of 

7.410 square feet in addition to the 8.890 

square feet for the 750-seat theatre. A 

single screen will show the picture for both 

indoor and outdoor patrons. 

The theatre was designed by San Francisco 

architect George K. Read and 

Associates. 

Starring in the Joseph Conrad adventure 

classic, "Lord Jim," a Columbia release, are 

Eli Wallach, Peter O'Toole, Jack Hawkins. 

James Mason. Cuit Jmgens, Paul Lukas 

and Daliah Lavi. 

WAHOO \i 

the 

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"off-nights". 

plete details. 


Write today for com* 

Be sure to give seat* 


3750 Oaklon St. • Skokle, IlirnoU 

DENVER 

Jôger Sargent is now operating the PlaJ 

Theatre in Deadwood. S. D. . . . 

Rob, 

John Musgrave will operate the Pao:i 

(Colo.) Drive-In due to the poor heai 

of Tom Poulos. Filmrow personnel all wi 

Tom a speedy recovery . . . Sympathy, 

Mrs. C. Lloyd of AIP on the death of )> 

mother, Mrs. Marietta Garramone. £| 

was 76 . . . Janice Jean, daughter of m 

and Mrs. Dorrance Schmitt. Trail TheaW 

Bridgeport. Neb., recently was married' 

Lt. Duanne Bright and is residing in Bel. 

vue. Neb. 

Charles J. "Chuck" Kroll, new city ms. 

ager for Cooper Foundation in Colorii 

Springs, is back ai 

job he held fori 

while, starting ^ 

1956. He was movt 

from Lincoln, wh; 

the Cooper organi:- 

t i n headquarti 

Kroll was b o i 

in Helvey, Neb., aj 

started in t h e a t'; 

work at the Sunbei. 

in Geneva, N e, 

helping in the batand 

on the oji 

Chuck Kroll 

Sweepstakes g i \> 

away game. He was a Navy ensign in V 

last war as shipboard motion picture olcer. 

He has served Cooper in Grand Juition, 

Stuart and Lincoln, Neb. He is m&- 

aging the new Cooper Theatre in Colorsj 

Springs. He and his wife Sally have th;,! 

sons and three daughters. 

; 

John Finn, from Boston, is the new W 

versal manager replacing Murray Gersi, 

resigned . Dare, Columbia meager, 

traveled to Chicago for sales meetii's 

. . . Gale-like winds did considerable damage 

to the Starlite Drive-In at Sterl;r 

and also damaged the Valley at Ft 

Morgan. 

John Dobson of United Artists. Chic IM 

of AIP, George Fisher of MGM, Joe KB 

of Warners, Mark Sheridan of 20th-F., 

Bill Peregrine of Paramount and Bri3 

Marshall of Columbia will attend meetiis 

with members of press and radio in Casp. 

Dick O'Rear. Doug Lightner and 

'• 

M. 

Smith of Commonwealth Theatres are ao 

making the trip—another in the series'f 

meetings to take the story of motion p- 

tures into the territory. 

; 

"The Patsy," a Paramount release, 's 

Jerry Lewis' 30th motion picture producti'.. 

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W-4 BOXOFFICE April 27. H*

' 

'Loman Empire' Opens 

Vith 250 in Chicago 

HICAGO — "The Pall of the Roman Empi 

" was a 250 per cent grosser in its open- 

...' 

at the Michael Todd. With several 

piip benefits lined up for the epic, the 

pispects for a substantial run look good. 

Mscle Beach Party," which opened at the 

R.ksevelt with a muscle man contest staged 

b>3&K in front of the theatre, started out 

wi upper bracket receipts. "From Russia 

h Love" also did well as a new entry at 

ti- Woods. Holdovers which have bagged 

gtd business during the past weeks held 

uiwell at their respective boxoffices. "Tom 

Jces," which promptly opened in a select 

gtup of neighborhood houses following its 

stmg 17-week run at the Michael Todd, 

cctinued to do booming business in its first 

oUying swing. 

(Averoge Is 100) 

Cqegie—The Silence (Janus), 5th wk 100 

Cfiago— Captain Newman (Univ), 5th wk 185 

Ci,mo_To Bed . . . Or Nof to Bed (Cont'll, 

(Para),' 5th wk 200 

(;,:stoge— Becket 

Dr. Strongelove (Col), 9th wk 150 

Esiire— 

Lc—The Silente (Janus), 5th wk 95 

M ickers— it's a Mad, Mad, Mod, Mod World 

lA-Cineramo), 22nd wk 115 

M loel Todd The Foil of the Romon Empire 

ora) 250 

Onfol—One Man's Way (UA), 2nd wk 165 

Re evelt—Muscle Beach Party (AlP) 195 

St. Lake The Pink Ponther (UA), 5th wk 185 

Sl—Point of Order (Cont'l), 2nd wk 170 

Ufied Artists Seven Doys in Moy (Pora), 9th wk. 200 

w'ds— From Russio With Lore (UA) 200 

W-d Playhouse The Doll (Kanawha). 4th wk. 200 

"Gptain Newman' High 250 

A: Two KC Theatres 

LANSAS CITY—Of two new openers 

( ptain Newman" was the top attraction, 

a-lraging 250 per cent at both the Uptown 

Kij. Granada. "Tom Jones" still holds the 

Wl with 700 per cent at the Kimo. "Dr. 

Sjangelove" scored 300 per cent in its fifth 

Wfk at the Brookside. "It's a Mad World" 

reiistered 150 per cent at the Empire in its 

Uh week. "Cleopatra" chalked up 125 per 

c(t in its 23rd and final week at the Capri, 

were "Pall of the Roman Empire" opened 

Tarsday (23) after a gala benefit showing 

tl' night before. 

Bikside Dr. Strongelove (Col), 5th wk 300 

Ct'i—Cleopotro (20th-Fox), 23rd ond finol 125 wk. 

Enre— It's o Mod, Mod, Mod, Mad World 

IJA-Cineromo), 1 8th wk 1 50 

K(o Tom Jones (UA-Lopert), 9th wk 700 

Pamount Paris Pickup (Para); Hud (Para), 

issue 105 

R

KANSAS CITY 

pox Midwest Theatres managerial changes 

are announced by Fred Souttar, area 

supervisor, as follows: Joe Borders, transferred 

from the Brookside to Topeka 

drive-ins, replaced by Chuck Barnes of 

the Granada, Kansas City. Kas.; C. A. 

"Cubby" Stewart from the Uptown to 

the Granada as city manager: Darrell 

Shelton from the Strand. Council Bluffs, 

Iowa, to the Uptown; Dale Buckholz from 

the Grand, Topeka. to the Strand. Council 

Bluffs: Ray Monzingo from the Dodge, 

Dodge City, to the Pox. Atchison. Kas.: 

Tom Coggins from the Isis. Kansas City, 

to Dodge City: Jesse Spain from the 

Beyers. Excelsior Springs, to the Isis; and 

Ted Lord from Topeka to Excelsior 

Springs. 

Bill Shoopman has succeeded Carl Whitney 

as purchasing agent for the local 

National Theatre Supply branch. Whitney 

retired after 26 years with the company. 

Shoopman was formerly at the Missouri 

Theatre Suply and Exhibitors Film Delivery 

. . . Glenn Slipper. NTS branch 

manager, reports the installation of all 

new equipment for the concession stand 

at the Golden Spike Drive-In, Omaha; 

new carpeting and Simplex mechanism for 

the Missouri Theatre at St. Joseph; new 

chairs, carpets and decorations for the 

Rialto, Fort Dodge, Iowa; new chairs, car- 


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SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Kansas City, Mo. 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

lis WOTt Itth Kama* City I, M*. 

BaMinor* 1-M7Q 

C-2 

pets, draperies, furnishings and redecorating 

at the Sun, York, Neb., and new lamps 

at New 50 Drive-In. 

WOMPI members will be honored by the 

Motion Picture Ass'n of Greater Kansas 

City with a special luncheon Tuesday, May 

5. at the Red Door, Union Station, starting 

at noon. It has been an annual tradition 

of the MPA to honor the women for 

their service to the industry. Reservations 

are urged to be made by noon Monday, 

May 4, with any of the following 

committeemen: Bud TruOg, Dick Conley, 

Dick Durwood, Phil Blakey and Harold 

Guyett. 

Kenneth V. Howard, 62, manager of Jay 

Wooten's Drive-In at Liberal, Kas.. since 

1949, died. A native of Missouri, he formerly 

managed theatres in Winfield. Kas., 

and Clay Center, Kas. He also was with 

the Air Force, did repair work for Shreve 

Theatre Supply and is a past master of 

the Masonic Lodge at Liberal. He is survived 

by his wife, who manages the concession 

stand at the theatre, a daughter 

In Tulsa and four grandchildren . . . 

Eleanor O'Connor of Missouri Theatre 

Supply went to Madison, Wis., to attend 

the funeral of her brother. Herbert Sarver, 

40. 

Two screen towers at area drive-ins were 

reported blown down during the wind and 

hailstorm early last week. The gust affected 

William D. Bancroft's Hillcrest at 

Ottawa, Kas.. and W. O. Woody's Lucky 

13, Bolivar. The latter's wooden tower was 

just recently erected. 

Screenings of the week: "The World of 

Henry Orient" (UA) at 20th-Pox Monday 

(20) afternoon; "Youngblood Hawke" 

(WBi at the Fairway Theatre Tuesday 

evening (21) ; "Only One New York" (Embassy) 

at 20th-Fox Wednesday (22) afternoon: 

"The Silence" (Janus) at the Rockhill 

Theatre Thursday afternoon (23) 

"Flipper's New Adventure" (MGM) at 

20th-Fox Thursday afternoon (23). 

United Artists will sneak preview the following 

two: "The Best Man" at the Brookside 

Theatre Tuesday evening (28) and 

"From Russia With Love" at the Uptown 

Theatre Friday evening, May 1. Invitations 

with a secret message that could be 

read only by placing the card in water 

were sent out by UA for "From Russia 

With Love." 

Out-of-town exhibitors on the Row: 

From Kansas—Clara Bullard, Arkansas 

City: Glen Cooper, Dodge City; Hank 

Doering, Garnett; Paul Ricketts, Ness City; 

Leon Robertson, Ottawa; Jay Wooten, 

Dennis Montee, Hutchinson. Fi'om Missouri—Elmer 

Bills sr. and jr.. Salisbury 

and Moberly; Jim Cook, Maryville; Harley 

Fryer, Lamar; Ed Harris, Neosho; A. 

E. Jarboe, Cameron; Frank Weary jr., 

Richmond, and Ken Winkelmeyer. Boonville, 

Fayette. Ray Pite, retired Kansas 

exhibitor, was on the Row visiting friends. 

The MPA benefit showing of "The Fall of 

the Roman Empire" at the Capri brought 

in many exhibitors on Wednesday. Also 

many were in to attend the United Theatre 

Owners board meeting. 

Phil Blakey, manager of the Crest Theatre 

for Commonwealth, and Marl 

Stone. Mercury Advertising and Drive-| 

Recording Sei'vice, were on WHB's Nig 

Beat program Monday night

Nick 

1 

THEWTRE 

i 

. . Warner 

. . William 

.kM Firm Will Build 

Ig Airer at Aurora 

iHlCAGO—J. R. Gottlieb, president of 

M Management Co.. announced that 

oing had been cleared for construction 

)f 1,200-car drive-in theatre at the southve 

corner of Randall road anti Oak street 

n 'forth Aurora east of here. It will be 

a 'd the Randall Drive-In. Construction 

s cheduled to start within the next 30 

la;, and opening in mid-June is a goal. 

le Ballantyne Co. of Omaha, Neb., has 

)ei engaged for engineering and equipn(t. 

Gottlieb said the new drive-in will 

je n ultramodern structure with an overiizi 

concession area and a complete kiddy 

jUground. 

& M Management Co. is the owner and 

)P ator of the Isle Theatre at Aurora, 

jU ten drive-ins and six theatres in Chialiland. 

bbert Bachman is vice-president and 

e;ral manager of the L&M properties. 

NDIANAPOLIS 

U-tnan Black, UA salesman, announced he 

is a grandpa. His son Bruce and wife 

beiime parents of a son named Steven 

. Bii:e B. N. Peterson of National Thea- 

. . 

In'Supply reports he has a new granddaihter, 

born to B. N. Peterson jr. and 

wi at Zanesville, Ohio. 

rs. W, F. Long is general chairman of 

thcard party and raffle planned by the 

Wpen of Variety the evening of May 15. 

M.'. Lee Heidingsfeld is cochairman, with 

m'. Fred Mound, Mrs. H. H. Mitchusson, 

M , Schmidt and Mrs. Al Pi-iller on 

th' committee . Bros, screened 

"ftingblood Hawke" at the Vogue Theatre 

ort',he 

11th. 

larreU Moseley has leased the KenfUcky 

Tljatre in Hartford. He also has the Vieto: 

in Calhoun, Ky. . J. Haney, 

wlj had owned and operated the theatre at 

Mim for many years died there recently. 

Hi;iey and his wife Helen were in vaudevi 

for more than 20 years in an act billed 

as:Helen Stewart and the Three Johnnies." 

H( later was in several films with Bob 

Hye. He authored a number of campaign 

jirles for the Democrats in the 1930-40 

ca;paigns. Survivors include his wife Helen 

ar a daughter, Mrs. June Kennedy of 

OJord, Ohio. 

A|iy Anderson Re-Elected 

frr) Mideast 

lOLEDO 

Edition 

— Urban "Andy" Anderson, 

mliager of the Colony Theatre, de luxe 

ne hborhood house, has been renamed 

exjiutive secretary of the Colony MercUnts 

Ass'n. 

EQUIPMENT 

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Unique College Screenings Utilized 

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KANSAS CITY—Samuel Goldwyn jr.'s 

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$3.85 per 1,000 in smaller lots. 

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iTnroTTOTTirrBTnrjroTroTnrirrjnnil 

BC OFFICE April 27, 1964 C-3

. . . David 

. . . The 

. . Phil 

. . Barbara 

. . Sam 

. . John 

. . Some 

. . The 

. . 

. . 

, 

CHICAGO 

Tack Clark, head of Allied Theatres of 

Illinois, has been named chairman for 

the benefit premiere of "My Fair Lady" at 

the Palace here October 24, which will be 

sponsored by the Variety Club. He has a 

special phone. HA 7-7272, for ticket orders 

.... Variety Tent 26 will stage a gin 

rummy tourney and buffet supper May 11. 

The club has revived its Saturday night 

get-togethers in the clubrooms at the Pick- 

Congress . . . The Women of Variety has 

arranged a birthday salute for members, 

and will serve champagne and cake to 

celebrators. Notify Virginia Grand or Jean 






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3750 Oaklon it. • Skokie, Illinois 

Schoenstadt . Regan is picking 

up prizes for the "Night in Tahoe" which 

Women of Variety is sponsoring to benefit 

La Rabida. Phone her at HA 7-1412 or MA 

6-2600. 

Ira Kutok and Charles Wolk went to St. 

Louis to attend services for Almo J. Gaubatz, 

who was well known in this area as 

a sound service engineer. . 30 theatres 

joined the first multiple run of "Son 

of Captain Blood" . Levinsohn of 

the Chicago Used Chair Mart is settled in 

new and larger quarters at 1320 South 

Wabash. Used Chair is rebuilding 1,500 

chairs in the RKO Palace at Cincinnati 

and has completed a reseating job in the 

RKO Orpheum at Champaign . . . James 

G. Glanville, 31, script writer, who had 

worked for Wilding Films and Coronet Instructional 

Films here died. 

The third annual Midwest Film Festival 

got under way here with a screening of 

Joseph von Sternberg's rarely seen 1935 

picture "The Devil Is a Woman." The 

University of Chicago documentary film 

section is host for the festival, which is 

planned and conducted by university students. 

Other films scheduled in the series 

were "The Past" and "A Tout Prendre" 

Wallerstein, president of B & K 

Corp., received a "Mousecar" award from 

Walt Disney following a recent preview of 

Disney's "Mary Poppins" in Hollywood. 

Moe Dudelson, independent distributor, 

was in Detroit organizing openings there 

of Stormwind, The Wild Reindeer and 

Shaggy Chimp . . . Evelyn Venerables has 

joined the 20th-Fox publicity section 

headed by Sol Gordon . Howard 

Theatre is operated by Tracy Theatres 

headed by Tracy Lamb. 

Herb Sorock is moving his office to Filmrow. 

. Miller, active Variety Club 

member, has moved to Los Angeles . 

Lester and Virginia Grand returned from a 

holiday in Arizona . and Ellen 

Semedales were vacationing in Florida . 

The Chicago-made "Goldstein" has been 

selected to represent the United States in 

the Critics Choice section at the Cannes 

Festival. It was written, directed and produced 

by Ben Manaster, Phil Kaufman and 

Zev Braun who will fly to Cannes for the 

screening on April 29. 

David Wallerstein, president of B&K, was 

named chairman of a ten-man committee 

by Mayor Daley to study the feasibility of 

building a domed sports arena for Chicago 

National Ass'n of Concessionaires 

will hold its midyear board meeting here 

May 28. High on the agenda will be such 

subjects as the 1964 convention and tradeshow 

scheduled for September 27-October 

2 at the Conrad Hilton ... A screening of 

"The Best Man" will be held at the Little 

Theatre atop the Chicago Theatre April 27, 

prior to the opening at the State Lake 

April 30. . . . The Midwest Screen Directors 

Guild is hosting a party for the crew and 

cast of "Mickey One," which is being shot 

in Chicago by Arthur Penn. director, and 

starring Warren Beatty. 

The United Artists-Lopert release, "Tom 

Jones," was produced and directed by Tony 

Richardson. 

Charles Carpentier 

Dies in Illinois 

SPRINGFIELD, ILL. — Charles F. C. 

pentier, Illinois secretary of state who t; 

achieved promine 

j 

as a motion pict; 

exhibitor, died . 

cently in a hospl 

here f o 1 1 o w i n |i 

heart attack. He 1) 

been in the hospl 

since an earlier hf't 

attack forced him) 

retire as a candles 

for the Republl.) 

nomination for g. 

ernor. He had bji 

C. F. Carpentier 

regarded as a se 

winner of the noir . 

ation in the April 14 primary. 

The son of Belgian immigrants. Carpitier, 

who was 67, entered the theatre biness 

in 1919 with his brother Emil. Ty 

built and operated the East Moline Strsi, 

still in business, and also operated e 

former Lyric and Majestic theatres. He f 

a vice-president of the Memri and Sel 

drive-in theatres and served many yis 

as vice-president of the Quad-City Thei 

Managers Ass'n. 

Carpentier got into politics in anger 

a street carnival that set up shop out* 

his theatre in East Moline. It was 1924 fl, 

there was no city ordinance regulaiig 

carnivals. He ran for alderman, determi,d 

to set up some regulations. He won andi 

the next 40 years was never out of politil 

office. He was elected alderman tlte 

times, mayor of East Moline five tiis, 

state senator four times, and was comps" 

ing his third four-year term as secre "y 

of state. 

Carpentier is survived by his wife Ay, 

a son. Senator Donald Carpentier, 1^ 

Moline; a daughter, Mrs. Caryl Marie Pir, 

Ohio, 111.; two brothers and two sister' 

j 

1 

Champaign Manager Lynk 

Panelist on Movie Ads 

CHAMPAIGN, ILL.—When the Cha:el 

12 Community Concern series focusedJB 

the present state of movie advertising fid 

related problems on a recent Wednei^y 

night program. Manager Richard J. Lj'-h 

of the Art and Encore theatres was ne 

of the panelists. Others were Rober J. 

Waaler, state's attorney for Champ jn 

County, and Robert F. Grubb, presiderof 

Grubb Advertising, Inc. 

The panel's discussion centered on 1»1 

questions, matters of taste, accurac:of 

the advertising and use of sensational'a 

according to the Champaign-Urbana Crier, 

whose publisher. Byron C. Vedder, «• 

sented a filmed statement concerning he 

newspaper view of the movie advertii? 

situation. Vedder's interview was shvn 

on Channel 12 in connection with he 

movie advertising panel discussion. 

Renovated House Trade P *« 

From North Central Edition 

ALEXANDRIA, MINN. — A renoviOn 

program has been completed at the JW 

Andria Theatre. The modernization ofh« _ 

front, exterior and interior has ell'M 'Sij 

favorable comments and attendanc " 

gaining steadily. 

''0i 

C-4 BOXOFFICE April 27, 

!

in 

( H 

WARNS ARKANSAS EXHIBITORS 

THAT PAY TV MUST BE BLOCKED 

Jcin 

Rowley Terms Fund 

Fr Anti-Pay TV Fight 

'Sirvival 

Insurance' 

OT SPRINGS, ARK.—John H. Rowley, 

Dsas. president of the Theatre Owners 

ofimerica. said Tuesday that the TOA 

m>t head off moves to advance the spread 

of ay television in the U.S. 

Jnless we lick pay TV in California, 

ou future is going to be mighty gloomy 

beiuse pay TV will spread everywhere," 

R(tley told the 45th annual meeting of 

th' Independent Theatre Owners of 

Aiansas, holding a two-day conference 

he!;. 

Ihe circuit owner said that pay TV "is 

oui greatest concern." This Is especially 

tr California, where the legislature 

la: year legalized the pay TV via telephone 

wi's, Rowley said. He urged the owners to 

co:ribute to the Committee Against Pay 

T^^ saying that such payments would be 

thir "premium insurance for survival." 

!='ay TV in California is only a springbc'rd 

into other states," Rowley warned 

th delegates at a noon luncheon kicking 

of the meeting. 

Mother problem which Rowley touched 

ericas "blind bidding." 

PRCTICE MORE DISTURBING 

this practice is becoming more and 

m|e disturbing," he said. "In some instaces 

we are being asked to bid on pictuj's 

that haven't even been completed." 

H'said one company had even gone so 

fa as to ask for bids on a film set to be 

reased next Christmas. "We have disciied 

the problem at great length, and 

h;e written a joint letter with Allied 

Sttes Ass'n to presidents of all film comp?ies," 

he revealed. A personal call on 

eM;utives of all of the film companies is 

pl'ined for early May to follow up the 

leer, Rowley said. 

TJO ANTITRUST SUITS 

,eturning to pay television, Rowley said 

tKt the proponents of pay TV have begun 

toealize that they are being fought, since 

thy recently initiated two antitrust suits, 

nijiing TOA as codefendant in both. In 

oij. Subscription Television, Inc., has filed 

si^ for $117,000,000, naming TOA, along 

wh 19 other defendants. Rowley termed 

tb move an "obvious attempt to try and 

sc'e off exhibitor support" to outlaw pay 

te'vision. 

ihe other suit has been filed by RKO 

Giieral, whose Phonevision is now operatiig 

on a three-year basis in Hartford, 

C«in. The suit names Universal, 20th-Fox, 

ai} several circuits and associations, incl|iing 

TOA. The distributors are charged 

\v 1 refusing to provide product to PhoneviiDH 

for its Hartford subscribers. 

I'hree formal discussions have been held 

wa Allied in regard to the creation of a 

ny national exhibitor organization, he 

t 16mm competition, and (6i bad 

prints. 

"Despite changes that have taken place 

and changes that will come, I believe the 

motion picture theatre is on solid ground," 

Rowley declared. He listed several requirements 

for the industry to maintain 

satisfactory progress : keeping theatres 

clean; (2) building of new theatres when 

they are needed;

. . Kip 

. . 

. 

{ 

MEMPHIS 

H large delegation from Memphis attended 

the Arkansas Theatre Owners convention 

April 21, 22 at Hot Springs. A wellknown 

man in the Memphis trade territory, 

where his company operates several theatres. 

John Rowley, national TOA presi- 

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DISTRIBUTORS: 

Upholstery fabrics, general seat supplies. 

ASSEY 

SEATING CO. 

dent, spoke. Rowley's headquarters are In 

New York and his home in Dallas. Among 

those going from the Memphis trade territory: 

Lillard Whelan, Paramount branch 

manager, and Mrs. Whelan; Louis Geisbeck. 

Universal sales manager; Henry Hammond, 

salesman. Allied Artists; Jack Durrell, 

Rowley United booker; Ed Doherty, 

Exhibitors Services, and Gene Boggs, W&Y 

Film Exchange. 

Mr. and Mrs. Perry McCowan, who operate 

the Ritz at West Point, Miss., are both 

back on the job after a round with the hospital. 

First he was ill at Baptist Hospital. 

When he was able to go home, Mrs. Mc- 

Cowan became a patient. Both have recovered 

and they are celebrating their 13th 

year of operation of the Ritz. 

Orris Collins, owner-operator of the 

Capitol Theatre at Paragould, is renovating 

and remodeling his theatre with new seats 

and lots of other new equipment . . . William 

Lovell has reopened the Palace at 

Ridgely and will be represented in Memphis 

by Exhibitors Services. Exhibitors has also 

started booking and buying for the Wayne 

Theatre at Waynesboro, Tenn., operated by 

J. T. Hassle . . . William Ellas has reopened 

the Ellas Drive-In at Osceola, Ark., for the 

season. The 67 Drive-In at Corning, Ark., 

also has been reopened. 

W. F. Ruffin jr., Ruffin Amusements Co., 

Covington, has closed the Benton Theatre 

at Benton, Ky. Ruffin has opened the Raco 

Drive-In at Covington for the season . 

The All Star Drive-In at Holcomb, Mo., and 

Jacksonville Drive-In at Jacksonville, Ark., 

are open for fuUtime operations. 

Oscar Winning Film 

Adds Memphis Points 

MEMPHIS — Following the Oscar announcements, 

"Tom Jones," in its eighth 

week at the Palace, began to pick up even 

more business and wound up with 225 per 

cent for the latest seven-day report period. 

The Palace management was expecting the 

film to do even better in its ninth week. 


Guild— Die Fledermaus (Casino) 40 

Maico—The Prize (MGM) 150 

Palace—Tom Jones (UA-Lopert), 8th wk 225 

Plaza—The Prize (MGM) 1 50 

State— Cleopatra (20th-Fox), rerun, 3rd wk 100 

Strond— Kissin' Cousins (MGM), 3rd wk 130 

Warner— Dr. Strangelove (Col), 2nd wk 200 

CHARLOTTE 

Qeorge Roscoe, exhibitor relations representative 

for Theatre Owners of America, 

spent Monday and Tuesday here calling 

on members of TOA, as well as spending 

time in the office of Theatre Owners of 

North and South Carolina, an affiliate of 

TOA. 

J. L. Hyatt, owner of the Motor-In, Lancaster, 

has completed renovation of the theatre, 

including painting of the screen . 

Olin Mock, 20th-Fox exchange manager, is 

a patient at Presbyterian Hospital. He is 

recuperating most satisfactorily following 

surgery . Smiley, who was Paramount 

branch manager here from 1961 to 

1963, has resigned as Paramount exchanff 

head in Pittsburgh to accept a positli 

with Georgia Theatres in Atlanta. 

North Carolinians on the Row: 

Wilson, Roanoke Rapids; Roy Champi 

Wilson; Rudy Howell, Smithfield; W. 

Moffitt, Sanford; M, N. Holder, Pilot Mod 

tain; Sam Irvin, Plaza, Asheville, and Kc|l 

neth Benfield, Colonial, Valdese. Soi 

Carolinians here to book and buy: Mr. a, 

Mrs. E. M. Mobley, Edgefield; S. J. Woi 

man. Woodruff; Jack FMller, Ritz, Colu 

bia; Harold Armistead, Colony, Easli 

Carmen Bunch, Navy booker, Charlestc 

C. H. Morgan, Plaza, Greenville; Mrs. P 

rence Tarleton, Orangeburg Drive-, 

Orangeburg, and Harry Osteen, Fox Drl'i 

In, Seneca. 

Warner Bros, invited exhibitors and otl.' 

guests to a screening of "Kisses for '.< 

President" at the Dilworth Theaj 

Wednesday (15). The picture casts Per 

Bergen as the first woman president of ; 

U.S., with Fred MacMurray as the natioi 

first male "F^rst Lady," and is a dellg!. 

fully entertaining picture . . . Joe Johnst,, 

Wilby Kincey Theatres, is recuperatlngt 

home after undergoing surgery recentlyt 

Charlotte Memorial Hospital. 

Mrs. Amalie Gantt has been re-elecil 

WOMPI president for 1964-1965. Otf 

WOMPI officers to serve with her j 

Jeannette Royster (Buena Vista) , vipresident; 

Ruth Svoboda (20th-Pox, seed 

vice-president; Virginia Porter (Columbi, 

recording secretary; Barbara Wyatt (Doinant 

Pictures) , corresponding secreta:; 

Betty Beatty (MGM), treasurer; D(S 

Ducker (20th-Fox), Mildred Hoover (Pajmount) 

, Mabel Long (Columbia) and Mail 

Winn (Carolina Films) were elected b 

serve on the board of directors. The of 

ers will be installed at the June meet!{. 

They were elected at the April lunchiii 

meeting at Delmonico Restaurant. 

i 

New St. Louis Crestwood 

Using 90-Ft. Steel Beams 

ST. LOUIS — A picture showing in 

workers trussing up 90-foot steel beams •• 

ing used as the foundation for the rooi)( 

the Crestwood Theatre was featured i)a 

recent issue of the Post-Dispatch. 

Twenty-five of the 90-foot beams e 

being used in the theatre, which is b(iB 

constructed at 9821 Highway 66. They ''6 

said to be among the largest ever used in le 

St. Louis area. 

New sound in Vnia Grow 

Central Edition 

VILLA GROVE, ILL.—Installation ca 

transistorized sound system is roundg 

out the modernization program at the Cm 

Theatre, which is managed by HaW 

Ramage. The system being replaced M 

been in the theatre since it was buil 

CIOIKINC SERVICES 

221 S. Clwnk St^ ClMricH*. N. C 

FRANK LOWRY . . . TOMMY WMITI |l*|» \ 

PHONE FR. S-7717 

SE-2 BOXOFFICE April 27,

1 

. . The 

. . Milton 

. . The 

. . 

. . Tom 

N!:Lendon Theatres Buys 

C)p» Ala„ Dixieland 

pp. ALA.—The Dixieland Drive-In near 

le' has been bought by Fred T. McLendon 

^âtres of Union Springs from George S. 

3v,n. who said he plans to devote all his 

,ir' to operation of his downtown Royal 

riatre. 

wen announced that two other drive-in 

.hitres he owns in this area will be disnatled 

and the real estate sold. The two 

ins to be razed are the Midway and Opp. 

owever, the Royal is to be redecorated 

n renovated, the exhibitor said, the work 

luto start very soon. 

/TLANTA 

^. and Mrs. R. V. Smith of Theatre 

'Service Co. are in Philadelphia this 

ivek attending an ATI meeting. James H. 

Bi^vn, with Theatre Service in Atlanta, is 

filng in as terminal manager for Paul 

Snth of Nashville who is also attending 

thi ATI stockholders' meeting in Philadefhia. 

artha Hall, MGM exchange manager's 

sei'etary, is driving to Florida for a few 

da; of vacation . new employe at 

MiM is Linda Spruell, who will work in 

thi booking department. 

[be WOMPI nominating committee, 

heded by Louise Bramblett of Wil-Kin, 

is vorking on a slate of officers for the 

coing year. Other members of the comm:ee 

are Polly Puckett, Embassy; Edythe 

Biant. National Screen: Mrs. Oris Smith, 

MiM, and Mary Jane King, Warner Bros. 

rs. Jean Mullis, immediate past presideit 

of WOMPI International, is looking 

fo|ârd to an addition to her family in 

effy October. This announcement has 

criited much excitement among Jean's 

WOMPI Pat 

m|iy friends on Filmrow . . . 

BijWn, cashier at Warner Bros., has recuerated 

wonderfully well from her recent 

ocation and she expects to return to 

W(ik next week. Anita "Bootsie" Wright, 

seetary at Embassy Pictures, went to 

Etjvvah, Tenn., last week to visit her aunt, 

wl is 

ill. 

ut-o£-town visitors seen on the Row were 

Pi|l Jabley, owner of the Princess Theatre, 

LcJrange; R. H. Dunn, owner of the Camia, 

Camilla: Harold Smith, Newport, 

Tin., and R. C. Cobb, owner of the Cobb 

ciuit with headquarters in Fayette, Ala. 

Riiert Lam of Lam Amusement Co., Rome, 

k; also in town. 

;an and John Mullis and Nell and Red 

dleton spent last weekend with Myrtle 

it| Bill Parker in Charlotte. They had a 

wjiderful visit with the Parkers and some 

Jflhe Charlotte WOMPI. 

NEW ORLEANS 

^^hen the "Macbeth" film starring Maurice 

Evans and Judith Anderson, made 

in Technicolor in Scotland, was shown at 

the Peacock Theatre, ticket stubs were at a 

premium. Nelson McNaughton, the manager, 

reported some English teachers assigned 

the picture to their pupils and asked 

them to turn in the ticket stubs to show the 

assignment was completed. Bob Sublette of 

the States-Item reported: "Every school 

child compelled to wade through 'Macbeth' 

in the classroom should be compelled to 

see this exciting, bloody drama on the 

screen. Perhaps for the first time they will 

discover that Shakespeare can be fun 

... If you viewed it on television like I 

did, don't let that 'It's television' tag keep 

you away . inadequacies of the 17- 

inch screen in your living room has again 

been demonstrated with the release of 

George Schaefer's production of 'Macbeth' 

for theatre showing . . . Any comparison 

between what is shown on the Peacock 

screen and what we saw on a television 

special presented by NBC's Hall of Fame is 

almost coincidental although this Is the 

same production of 'Macbeth'." 

Lillian Sherick and Betty Ogden from 

MPA; Doris Stevens, Warners; Helen Bila, 

Paramount Gulf; Lee Nickolaus, Kay Enterprises; 

Gene Barnette, Delta Theatres, 

and Rolande Guma helped entertain wom- 

. . Nell Renfro 

en at St. Ann's Home . 

ticketed Thursday i30) for the reopening 

of her Ren Drive-In at McComb . . . The 

67 Drive-In at Texarkana is open full time 

after an interruption of several months. 

Ray Allen is the owner-manager . . . Jack 

Minckler also resumed full time at the 

Jack's Drive-In, Bogalusa . . . Masterpiece 

Pictures acquired Woolner's "Edgar Allan 

Poe's Castle of Blood" and "Hercules in 

the Haunted World." The film package is 

scheduled for a late May release . . . Phil 

Sliman, president of Masterpiece Pictures, 

was at the Gulf States Theatres home office 

to confer with T. G. Solomon, president. 

Robert Hames of Continental Films, here 

on a round of buying and booking offices, 

dropped in at Paramount where he once 

held the top post now occupied by Bill 

Briant . Dureau, Masterpiece, was 

. 

on a trek along the Gulf coast into Florida 

. . . Sidney Cospelich, manager of the Clabon 

Theatre, was on a vacation, but Ruby 

Conrad, manager of the Nola Theatre, 

worked through hers to fatten her week's pay 

check and clothe her three youngsters for 

their first communion day, Sunday 

Lillian Gracinette, United Artists staffer, 

took an early vacation to be with her 

husband Warren who is escorting a group 

of Golden Agers of the New Orleans recreation 

department on a chartered bus tour 

with stopovers in Las Vegas, Los Angeles, 

San Francisco, etc. . . . Paul Back, Buena 

Vista, was on a two-week trip in the Memphis 

territory. 

Joe Springier, who has taken leave from 

Warner after 22 years in the booking department, 

was entertained at a farewell 

dinner party by his fellow workers, their 

wives, husbands and dates at the Smokehouse 

restaurant Saturday night i25i. 

Springier has taken a position as supervisor 

for Rene Brunet Enterprises, including the 

Famous Theatre operation and Nassau 

Realty Co. engaged in the construction of 

houses and rental agency . Mix, 

Filmrow personality who has been shut-in 

several years at a local hospital, dropped 

in on Buena Vista staffers Jeanne Crozat, 

Helen Pabst and Valerie Hogan just to say 

hello and let them know he's back on the 

job, he said. 

George Edwards of the Dome Theatre, 

Hattiesbuig, was among the very few exhibitors 

calling on the trade. 

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JACKSONVILLE 

"Mr. and Mrs. Fred Kent, owners of the 

Kent circuit, went to Gainesville to 

witness the graduation of their son John 

from the University of Florida Law School 

... Ed McLaughlin. Columbia manager, 

jetted to Chicago to attend a company executive 

sales gathering . 

Lamb, 

new WOMPI member from Meiselman 

Theatres, became the top scorer in the 

WOMPI bowling league known as That's 

Show Biz. 

Herman B. Meiselman, owner of Meiselman 

Theatres, came in from his Charlotte. 

N. C. headquarters to announce that C. H. 

"Danny" Deaver has been promoted to the 

city managership of his four local theatres, 

consisting of two indoor, first-run houses, 

the Town and Country and the Cedar Hills, 

and two subrun outdoorers. the Fox and the 

Midway. Danny, who joined the Meiselman 

circuit three years ago. is one of the best 

known showmen of the area and has long 

been active in the social and business 

affairs of Filmrow. Meiselman also stated 

that his circuit now has 22 operating theatres 

in Florida. Georgia and the Carolinas 

and that five more are under construction. 

Florida State Theatres officers held a 

spring planning session here April 17. President 

Louis J. Finske presided at the meeting, 

which was also attended by vicepresident 

LaMar Sarra; northeast district 

manager Robert Heekin of this city; Bob 





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Harris. Suncoast district manager, Tampa; 

Harry Botwick. Goldcoast district manager, 

Miami; French Harvey, circuit concessions 

chief, and JoAnne Starr, advertising executive. 

. . B. P. Goodrich has reopened 

The Palace Theatre at Tampa reopened 

April 15 with a roadshow engagement of 

"Cleopatra" under the directorship of Donald 

Holcomb . 

his Orange Lake Drive-In near 

Gainesville. 

Dick Eason, booker for MGM Theatres, 

Leesburg, has taken over operation of the 

41 Drive-In, Brooksville, from former owner 

Howard Smith . F. Parmalee is planning 

to reopen the Cinemarada Drive-In 

May 1. It is located on Islamorada, one of 

the larger islands in the Florida Keys, and 

Pete Dawson of United Booking Service in 

Miami will handle bookings . Ellen 

Boyd has taken a maternity leave of absence 

from the Warner Bros, office . . The 

. 

Joylan Drive-In at Dade City has been reopened 

by Floyd Theatres . . . Carroll Ogburn, 

Warner Bros, manager, and his staff 

entertained a large group of exhibitors and 

other guests at a special morning screening 

of "Youngblood Hawke" in the Florida 

Theatre. 

Mrs. Sue Spencer, who resides here on 

Clapboard creek, has sold the motion picture 

rights of her best-selling book, "African 

Creeks I Have Been Up," for $25,000. 

She said that Universal Pictures will produce 

the motion picture. The wife of a 

mining engineer, Mrs. Spencer's book is 

based on a collection of letters to her children 

in the United States while she was in 

Africa with her husband. She plans on 

returning to Africa in June with her two 

sons who are now attending local Bolles 

School. Her daughter Susie has been assigned 

to French West Africa as a Peace 

Corps worker. "She'll be the only girl in 

the Peace Corps whose mother follows her 

around and looks after her." Mrs. Spencer 

said. 

Filmrow visitors included Eddie Stern, 

Wometco Enterprises film buyer, Miami; 

Judson Moses, MGM publicist from Atlanta; 

Joel Floyd, owner of the Central Theatre, 

Willachoochee, Ga.; Harry Dale, Lake, 

Lake Butler. Mr. and Mrs. R. C. Bailey, 

Blountstown, and Howard Pettengill, AIP 

exploiteer from Miami . Walker, 

former manager of the Town and Country, 

is now managing the Cedar Hills which has 

gone into holdover dates with the southern 

premiere of "Mediterranean Holiday." 

MIAMI 

Qeorge Bourke, amusements editor of the 

Miami Herald, reports that playwright 

Joseph Hayes is back at his Sarasota home 

after a trip to California and Warner Bros., 

from which he returned richer by $200,000 

(before taxes). The studio paid that sum 

for film rights to his "The Third Day." The 

trip also included script huddles with producer 

Howard Koch. Hayes is the civicminded 

author, Bourke said, who gave a 

percentage of the profits from two of his 

recent projects— a play "Calculated Risk" 

and a movie which starred Susan Hayw£|,' 

—to New College of Florida. 

( 

"Flipper's New Adventure," the MC 

follow-up to "Flipper." doesn't have 

t'| 

original porpoise. Mitzi, but it does hfi 

music. Chris Crosby has just recorci' 

"Imagine" and Jerry Wallace has etclii 

"It's a Cotton Candy World." 

Claughton theatres are holding over "1 

Incredible Mr. Limpet" but it's a quest, 

whether it's the movie or the ten-mini 

short. "The Beatles," that is bringing 

i 

the family trade. It's at the Trail, Gin, 

North Miami and Hollywood theatres al 

when the Beatles come on, the kids tryi 

jump on stage just to touch the screenj 

Florida State Theatres has snared 

film version of "Becket," the Richii 

Burton-Peter O'Toole historical drai 

about the conflict between King Henry [ 

and the Archbishop of Canterbury. It ij 

open at the circuit's prestige house, 'j 

Miami Beach Colony June 18. according'ji 

Miami's a.m. paper. When the film sta:i, 

it will put Burton in competition wi 

himself, since his "Cleopatra" is still rining 

at the nearby Lincoln Theatre i 

Lincoln Mall. 

Sandy Beach, Walt Disney's record ni 

in the southeastern area, is throwinfa 

"Mary Poppins" preview party at his hois 

in Miami Beach. Radio disc jockeys ti 

movie reviewers have been invited to hi 

and criticize the album from the Disiy 

production which will be released next II. 

James A. Johnston, vice-president of 'W't 

Disney Enterprises, will fly in from Ho'lwood 

to attend the party. 

, j 

Mitchell 'Woltson, president of Wom^ 

Enterprises, was guest speaker at a meet?* 

of the Security Dealers Ass'n of Gresr 

Miami April 20 at the Dupont Plaza Hd. 

Wolfson. company officers and Womf,o 

divisional heads took part in a question id 

answer section with the dealers. 

Among the 14 men and ten women tc« 

nominated for awards as Dade's outsta.iing 

citizens, with one man and one worn 

to be chosen at a luncheon May 4 at le 

Dupont Plaza Hotel, is Mrs. Lillian Clauiton. 

head of Claughton Theatres, "for ;r 

efforts in the City of Miami beautifican 

program." The awards are sponsoredijT 

the Sholem Lodge of B'Nai B'rith. 

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BOXOFHCE April 27,

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P emiere of 'Circus' 

A Dallas June 24 

lUXAS—The Capri Theatre has been 

;el:ted for the world premiere showing on 

Ju" 24 of the newest Cinerama production, 

ecus World." which has John Wayne, 

:ii:dia Cardinale and Rita Hayworth in 

;hi starring roles. The arrangements for 

hfworld premiere were made in Los Anel; 

by Earl Podolnick, president of the 

ms-Texas Theatres circuit, which owns 

hCapri. 

ie film will open in New York on June 

25 'the day following the festive Dallas 

jp.ilng. 

number of stars from the film are expe^'ed 

to be in Dallas for the opening of 

;hifilm. which was produced by Samuel 

Briston. The film, which as indicated by 

thi title, takes a widescreen look at life 

ji-tr the big top, was dii-ected by Henry 

Hdnaway, who was director of one of the 

the segments of "How the West Was 

W(i." 

Id Cooper, general sales manager of 

Cikama, and Podolnick completed the detai 

Cooper mentioned that the film would 

. 

plii its New York engagement at the Loew's 

Ci^rama. 

ne film, which was shot in Spain, headquters 

of the Bronston filmmaking empi), 

has no other dates in Texas at the 

tntjient. 

tOUSTON 

O; Balkin, publicist here for Columbia, 

been named special representati\' 

nationally for the full-length cartoon 

fe'ure, "Yogi Bear." Balkin is scheduled to 

fl;to New York, then to Los Angeles where 

he'will start on a nationwide tour in beh£: 

of the film . . . Here for the preview 

of'The Fall of the Roman Empire," held 

at;the Tower, was Bebe Row Walker, 

pijiident of Judy Lee Jewels, who flew in 

hip. Kansas City. 

(ob Moscow was here in behalf of the 

oilning of "The Molesters" at Loew's 

S^te. On the opening day there will be a 

gifiaway of 5.000 small blue whistles to 

"^,rd off the molesters." 

I^jopening Iowa Theatre 

Fri| North Central Edition 

(RIDGEWATER. S.D.—J. M. Robinson, 

wj) has been operating the local Home 

Tâtre. is transferring his activity to the 

G'nd Theatre in Sheffield. Iowa. Robinson 

eêcts to reopen the Sheffield theatre 

aijund May 1. 

L')n R. Dickson Dies 

DALLAS—Leon R. Dickson, who had 

ben employed at the downtown Majestic 

Tfcatre as an electrician for 40 years, died 

r^ntly. He had been retired for some 

tiie. 

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Amusement Writers 

Saluted by Circuitmen 

DALLAS—Interstate-Texas Consolidated 

executives, theatre managers and publicists 

from 26 circuit cities—more than 110 

in all—saluted their amusements editors 

at a luncheon and special film premiere at 

the closing session of the recent three-day 

circuit convention at the Holiday Inn Central 

here. 

The amusements editors were starred 

in a short, made by Interstate, called 

"Dateline: Dallas 1964." The picture, in 

color was directed and produced by Conrad 

Brady and Art Katzen. The art work 

was by Bill Elliott. It depicts the "glamorous" 

life of the amusements writer in a 

humorous vein, and the cast was the 26 

editors in the 26 Interstate-Texas Consolidated 

cities. 

There were Jack Gordon and Elston 

Brooks of Port Worth. Houston's Millie 

Stokard and George Christian. Dallas' 

Fairfax Nesbitt. Bob Brock. Don Safran. 

John Rosenfield, Tony Zoppi, Eugene 

Lewis. 'Virgil Miers. Bob Porter and Wanda 

West. 

1964 BUSINESS GOOD 

Motion picture business has been good 

this far in 1964 and should get better as 

the year moves along. This was the view 

expressed by Bernard Levy. AB-PT liaison 

executive for the four southern affiliated 

circuits, one of which is Interstate-Texas 

Consolidated. Levy spoke at an opening 

day session. In an interview he said: 

"The movie business generally and especially 

in the south and southwest has 

been better so far in 1964 than it was dui'- 

ing the same months a year ago. We can 

project a look into the months ahead 

through September and believe we can see 

even greater improvements thi'ough the 

summer. 

HAVE ALL INGREDIENTS 

"We movie people are not infallible in 

predicting which pictures will turn in big 

business, but such movies as 'Carpetbaggers,' 

'What a Way to Go,' "The Unsinkable 

Molly Brown' and others have all the ingredients 

that should make for popular entertainment—star 

casts, excellent stories 

and quality photography." 

Kyle Rorex. executive director of COMPO 

of Texas, spoke on "The Threat of Censorship," 

and Mrs. Roderic B. Thomas, 

chairman of the Texas Motion Picture 

Board of Review, on "Preventing Schisms 

from Becoming Chasms." Interstate executives 

discussed various matters pertaining 

to the operation of theatres. 

Ten 4x6-foot panels of pictures on the 

general theme of "Pi'om Footlights to Film" 

were on display at Holiday Inn Central during 

the 3-day convention. The pictures 

from the Hoblitzelle Theatre Arts Library 

at the University of Texas trace the development 

of entertainment from the earliest 

days of vaudeville through the silent 

film era and the talkies to the present 

day spectaculars presented in widescreen 

from 70mm negatives. 

It was announced at the convention's 

final session, when amusements editors 

Karl Hoblitzelle, left, president of 

Interstate-Texas Consolidated Theatres, 

is pictured with Bernard Levy, 

liaison executive with the American 

Broadcasting-Paramount Theatres organization, 

at the opening luncheon 

of the annual Interstate convention in 

Dallas. 

from the Texas cities served by Interstate-Texas 

Consolidated were saluted by 

the theatres, that the panels woul go on 

tour and would be shown in most of these 

cities. A truck has been especially remodeled 

to transport the panels. 

The library was established in 1954 by 

the Hoblitzelle Foundation, of which Karl 

Hoblitzelle is president. Over the years since, 

the foundation has been able to add to the 

library significant collections of American 

and English theatrical memorabilia rich in 

photographs, books, music, manuscripts, 

letters, design drawings, models and the 

like dating back as far as 1750. 

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3750 Ookton Sf. • Skokle, llllnolf 

B«COFnCE April 27. 1964 SW-1

ll 

Lively Chapter in El Paso History 

Ends With Crawford Theatre Closing 

EL PASO—There are no more chorus 

girls to stir up the dust on the Crawford 

Theatre stage. The second balcony no 

longer echoes with the applause and cheers 

for the musical comedy performers who 

played the famed showplace in El Paso's 

early days. Curtains hang in tatters from 

the giant loft, and what once was the 

dressing room area under the stage is now 

cluttered with old papers and a small workshop. 

A storeroom at stage level was once 

a dressing room and a faded star still is 

visible above the door. 

The Crawford closed Tuesday evening, 

March 31, to a capacity audience. "The 

Cardinal" was the last pictm-e. Workmen 

now are preparing to move in with demolition 

equipment and begin razing the 58- 

year-old theatre and the Angelus Hotel 

building adjoining it. Perhaps it is just as 

well, because the old theatre has outlived 

its usefulness. It is now a faded recollection 

of a bygone era, and it has been 

tumbling away into a sad ruin the past few 

years. 

The Crawford, which was built by L. M. 

Crawford in 1906, was one of several converted 

stage theatres which still are used 

today, but for motion pictures. The Palace, 

which still possesses a huge stage behind 

its Cinemascope screen, was once the showplace 

of the southwest with Moorish architecture 

inside and out. It suffered in the 

process when it was remodeled several 

years ago. It is almost like any other old 

theatre now. 

Gypsy Rose Lee once played the Colon 

Theatre stage, and live acts still periodically 

perform at the recently remodeled theatre, 

which specializes in Spanish-speaking 

motion pictures. Although the Colon is no 

longer the ornate vaudeville theatre it was 

when it opened in 1925, its stage facilities 

are still considered adequate and its 1963 

remodeling has made it a pleasant place to 

watch a show. 

The city's most impressive modern-day 

theatre, the Plaza, still possesses a wellequipped 

stage, and its dressing rooms need 

little more than a good dusting to put them 

back in shape for stage productions. But it 

would take four men to move the king-size 

Cinemascope screen to the back wall of the 

big stage. 

But the Crawford was the most wonderful 

remnant of the vaudeville and roadshow 

era. which stretched from the turn of 

the century until motion pictures came into 

their own in the early 1930s. It was the 

only house left in El Paso with the characteristic 

two balconies, the top one called 

the gallery for those folks who could not 

afford more than a dime but wanted to see 

the show. 

The Crawford had a rather stormy history. 

After it was built on the site of a 

"natatorium," or pool, there was some question 

over where the Angelus Hotel property 

line ended and the Crawford's began. The 

hotel was built in 1903. Finally, Crawford 

bought the Angelus in 1929, remodeled the 

theatre with new seats and scenery and engaged 

stock company shows. 

Crawford had two sons, C. P. "Chet" 

Crawford and O. T. Crawford, and they 

toured the entire southwest ani played 

the Myar Opera House, one predecessor of 

the Crawford, with the "Hottest Coon in 

Dixie" company. The Crawfords also played 

in a tent show on the present site of the 

St. Regis Hotel, also an El Paso landmark. 

L. M. Crawford came to El Paso in 1896 

with his sons and he leased the Myar Opera 

House, operating it until it burned in 1903. 

Sam S. Cohen, veteran El Paso theatreman, 

was a stagehand at the Crawford, 

and several other early-day theatres, during 

the stage show era. "When the Crawford 

first opened, it was used primarily for 

dramatic stock shows. Then, in the period 

1913 and 1916, the town was flooded with 

girlie shows," Cohen remembers. "They 

were not girlie shows like girlie shows today, 

and besides, the word builesque was 

illegal in Texas theatre advertising. These 

shows were more like present-day musical 

comedies." 

Cohen said stagehands got $12 a week, 

and finally had to go on strike for almost 

a year before they got $17. "The problem 

Start BOXOFFICE coming . 

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D 2 years for $8 (SAVE $2) D 1 

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These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 

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BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

was they didn't want to pay the help mtc 

than the actors," Cohen explained. i 

P. C. "Frisco" Gutierrez, scenic deslgr 

and artist-painter for the Plaza Theat 

remembers El Paso's early theatrical h 

tory. He recalls that the Palace open 

about 1919 with silent pictures and Pa 

tages vaudeville. The Palace used to 

called the Alhambra, and it was the nictheatre 

in towa. "It was very ornament 

with its Moorish architecture and colum 

The lobby was in red and gold, and thi 

was a confectionary and a nursery :• 

youngsters in the balcony," Gutierrez say 

The Plaza, completed in 1930, 

!)! 

remay li« 

the grandest of El Paso showplaces still, H 

operation. Its stage is as good, if not bv ->'• 

ter, than Liberty Hall, but it was not sn, 

quate to handle the Ziegfield Folli;, 

which came here in the mid- 1930s, acco)' 

ing to Gutierrez. "The show called for ;i 

lines for scenery, but the Plaza has only . 

However, the lighting setup we haves 

superior," he quipped. 

El Paso had some 24 theatres in 19. 

There may have been more, but the c> 

directory lists that number. Among thi t' 

were the Franklin, which was opened ii 

p 

1906 on Second avenue, now Paisano dr), 

more or less, and was later converted it) 

a barbershop and cafe. 

El Paso soon will be left with only c 

"inside" theatres—the Plaza. Capri. CoF, 

Palace. Pershing, and the Texas in YsU., 

The Crawford will be gone, the Valley i. 

Alameda avenue is closed and all of 't 

equipment removed, and the State Is sch.- 

uled for razing in the not-too-distant - 

ture. Not too many years ago. the Yand 

Theatre was converted to a Knights of i- 

lumbus hall. The Mission has been ji 

Mine-Mill hall for several years, and - 

cently. the old Alcazar became a reil 

business establishment on South El PO 

street. : 

Other early day theatres and what - 

cupies their sites today include: Alam'a 

(International Key Shop) ; Bijou (Uniid 

Army SuptJly) ; Okay, later the Cry! 

(Stan's Used Clothing) ; Eureka (a barr 

shop) ; Grecian (Venice bar and oaf": 

Hidalgo (Pan-American Supply) ; In! 

(vacant) : Imperial (club society) ; Majec 

(La Barata Dry goods); Star ivacar' 

Lyric ( Geneva Loan Co ) 

Old Asbestos Curtains 

Found in Denison Rialto **' 

DENISON. TEX.—Two asbestos curtaA 

used during the old vaudeville days, ve 

found in the fly loft of the Rialto There 

where they had hung for 40 years. The C- 

tains were shipped by W. L. Samuel, imager 

of the Rialto. to the Hoblitzelle T;- 

atre Ai-ts Library at the University of Teis 

in Austin, which had been searching )r 

such curtains for some time. The theire 

library was established In Austin by le 

Hoblitzelle Foundation created by III 

Hoblitzelle. Dallas philanthropist and (}*n 

of Texas theatre owners. The Rialto ism 

Interstate operated theatre, headed 

Hoblitzelle. 

The imiversity has collected a \i^ 

variety of paraphernalia and relics ideifled 

with the theatre through the years, ut 

had lacked oldtime stage curtains. 

An alert home office employe of In^ 

state saw the curtains on the inventor;! 

the Rialto Theatre, which led to tl 

discovery. 

it 

m 

:nl 

SW-2 BOXOFFICE April 27, 

i

. . Tom 

L 

PASO 

f 

1 located eight miles east of Las Cruces, 

i>J.M., has been purchased by Fox 

itmountain Theatres, according to Mike 

altny, city manager in that community, 

"hi purchase includes 48 acres of choice 

9l ngs between Las Cruces and Organ and 

potential commercial development, 

akny added. He pointed out that Fox is 

sosidiary of National General Corp. of 

e\rly Hills, which also deals in mobile 

•ml units. Zalesny said that the purchase 

le land could be considered "an investle', 

in the community." Water facilities 

hh can produce 280 gallons a minute has 

Irtdy been dug on the property. 

le 36th annual Academy Awards show 

,p: 13 gave at least two El Paso theatres 

h to be thankful for! The Capri Theare'iad 

"Tom Jones." and now, according 

3 jll T. Bohling. manager, "we have taken 

piiptions on the film." Nacim Miledi, 

ici)er at the Five Points Pershing Theare.vhere 

"Cleopatra" opened to complete 

ellJts two weeks ago, also picked up after 

neiwards. Says Miledi, "People are comigoack 

for a second look." The southretirn 

premiere of the picture was given 

ulj.reatment. 

Irry L. Gaines, from Trans-Texas' 

lol'wood Theatre in Fort Worth, was in 

htSun City reviving acquaintances and 

is;ng favorite haunts in Juarez. 

Umpromise Clears Way 

"tr San Jose Cinerama 

inWestern 

Edition 

JOSE, CALIF.—Way for a 950-seat 

£'.N 

;iirama Theatre on the grounds of the 

Vi:hester Mystery House finally was 

ileled when homeowners who had battled 

heproposal and the developer reached a 

;oioromise before the board of superisis. 

i.reement came when homeowners ac- 

;ei:;d an offer to hold the height of the 

irilar theatre building to 50 feet instead 

>f jo feet proposed originally. This was 

rh65olution proposed several weeks ago by 

ircitect Vincent Raney but it took nearby 

loieowners a while to come around to his 

vaof thinking. 

tual site of the theatre will be on the 

we side of Winchester road between the 

Ju|pero Serra freeway and Olin avenue. 

Itfe will be a 25-foot wide landscaped 

buier strip along the west side of the 

acâge, plus a solid masonry fence to 

priect home sites. Developers promised 

toiontrol parking around the theatre to 

avd nuisances to the homeowners. 

Ji-iging Rules Adopted 

Ftr Kovacs Fellowship 

frcj Western Edition 

J)S ANGELES—Judging procedures for 

thi Ernie Kovacs comedy fellowships are 

bet; set up by a committee comprising 

H^y Ackerman of the TV Academy 

Faidation; Thomas Sarnoff. NBC coast 

viq-president. and Don McGannon. Westins 

ouse Broadcasting Co. president. 

Gi Its are for students in the communicatic,; 

arts, and winners will serve apprentic.hips 

in the field of creative comedy. 

Frinds of Kovacs have made contributions 

tone fund. 

Austin Paramount Sign 

Makes Its Absence Felt 

AUSTIN—To Austin oldtimers, the downtown 

night scene just doesn't look right 

this spring. What's missing is the famous 

illuminated name sign of the Paramount 

Theatre on Congress avenue. 

The Austin Statesman, which ran a picture 

showing the huge sign being removed 

by a crane, noted its passing thus: 

"The big sign, like the dinosaur, finally 

fell victim to its own size and unwieldiness 

when the tedious job of relamping the 

many-bulbed sign became an expendable 

inconvenience and when its rococo appearance 

seemed incongruous to the Paramount's 

modern new marquee. The theatre 

plans a more compact name sign for 

its facade." 

SAN ANTONIO 

rieorge Watson, city manager for Interstate, 

has announced that "My Fair 

Lady" will open November 11 at the Broadway 

Theatre . . . Mrs. Richard Roth, executive 

editor of Avon Pocket Books, was 

here conferring with local author Patricia 

Gallagher. Mrs. Roth said she is negotiating 

with Saul David of Hollywood about 

making a film of Mrs. Gallagher's recent 

novel. "Answer to Heaven." 

R. A. Barron, owner of the Independent 

Theatre Supply Co.. has purchased lock, 

stock and barrel, all the equipment and 

furnishings of the Grand Theatre in 

Granger, which has been closed since about 

1958. Barron has added Teresa Ramirez to 

the ITS office staff. Miss Ramirez speaks 

Spanish fluently and will serve the many 

Spanish-speaking patrons who visit the 

local equipment house . Powers, 

city manager for the Cinema Aits The- 

arranged screening at the Josephine 

atres, 

Theatre of "Point of Order" for the San 

Antonio Bar Ass'n. and invited clergymen 

and others. 

Booking "The Flesh Eaters' 

From Western Edition 

HOLLYWOOD—Crest Films, which distributed 

"Poor White Trash" and now has 

"Common-Law Wife" in 50 area distributions, 

has booked its next exploitation 

special, "The Flesh Eaters," in 43 sites with 

more to be added before the multiple Los 

Angeles opening May 13, according to Jerry 

Purcell. In Chicago, the picture opens May 

22 in 60 theatres. 

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risie Parish, on the Rowley United Theatres 

office staff, was elected president 

of the Dallas WOMPI Club: Juanita 

White. Index Booking 

Service, was named 

first 

vice-president; 

Ora Dell Lorenz, 

MGM. second vice- 

^^^^ 

president; Linda Pat- 

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^^ '^^^^^^ Marie Russey. 20th- 

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Owens. Interstate, 

Thelma Jo Bailey 

treasurer, and Rosemary 

White. Estelle Redd and Laverne 

Gordon as directors. Thelma Jo Bailey was 

selected WOMPI of the Year. 

. . 

Pat Griffin of the AIP staff was at St. 

Paul's for medical examinations . . . Paul 

Backus. AIP salesman, left the hospital 

Karen 

and is recuperating at home . 

Bonner won the Miss "Muscle Beach" contest 

sponsored by radio station KBOX in 

" 

behalf of "Muscle Beach Party . . . Buck 

Buchanan, Paramount booker, was at Oklahoma 

City to confer with circuit bookers. 

In town dm-ing the week were V. E. 

Hamm of Lawton. Okla.; Claud Thorp. 

Empress at Waurika; Mrs. R. J. Young of 

the Joy at Mount Vernon; Mrs. T. C. 

Beshear. Sinton at Sinton. who will reopen 

Marvel Sullivan, 

the airer on May 1 . . . receptionist, was back at Paramount 

after a week's vacation spent nursing her 

sister, who arrived ill from her home in 

California. 

"Lilies of the Field," which did less than 

satisfactory in its first run at the Tower 

Theatre here, and better on a second run 

at the Wilshire. is being brought back 

again, this time at the Village, with prospects 

that it will be off and running this 

time due to the Academy Awards ... A 

film produced here by Harold Rose and 

Larry Buchanan called "The Trial of Lee 

Harvey Oswald" was premiered in Milwaukee 

during the week. The picture presumes 

to describe what would have happened 

if the alleged assassin of Pi-esident 

Kennedy had gone to trial. 



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Patricia Diane, daughter of Charles Hudgens. 

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Help. Ushers were David, a brother of the 

bride, and Danny Snider, son of Dan 

Snider, Universal booker . the first 

time in history, every film that won an 

Academy Award was on hand or had been 

on a local screen. Pour were current. Tom 

Jones, Cleopatra. Irma La Douce and Hud. 

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"Muscle Beach Party" completed a week's 

run to great business at six theatres and 

drive-in situations in the Barton circuit, 

and then was moved to other lineups. It's 

a Screen Guild release in this territory . . . 

E. M. Prieburger of Bartlesville. former 

owner of the Dewey Theatre, reports Robert 

Getter, Video manager at Bartlesville. and 

wife became parents of a baby son. Walter 

Bell now operates the Dewey, renamed the 

Capri, in Dewey Scott of Screen 

Guild visited relatives over the weekend at 

Tenkiller Lake in eastern Oklahoma. 

Jerry Brewster, UA head booker, reports 

the office in the old National Screen Service 

building at 625 West Sheridan has been 

redecorated the first time since NSS moved 

out to Dallas. Prank Rule is the UA 

manager. 

On the Row were Dick Thompson, who 

has theatres in Healdton, Lindsay and 

Walters, and his brother John, who books 

for a theatre and drive-in at Atoka: L. A. 

White of the Tech at Weatherford, who reports 

his leg is in service again after an operation: 

Clint Applewhite. Carnegie: Dennis 

Collier, Weatherford and Kingfisher, in 

the beard which he is growing for Kingfisher's 

75th anniversary celebration : Frank 

Henry. Anadarko: Mrs. Walter Christianson. 

Rex at Konawa, who reports her theatre 

is for sale on account of ill health: 

Bob Shepard, Broncho at Edmond; Paul 

McCaskill and wife of Maysville: C. G. 

Johnson and wife of Sentinel: Paul Stonum, 

Anadarko: Jimmy Leonard, Chandler: Volney 

Hamm, Lawton: Wesley Collier, brother 

of Dennis of Weatherford: Don Gilbert, 

Dalhart. here for a back examination, after 

which he plans to spend a week or two in 

bed, and Seibert Worley, recently elected 

mayor of Shamrock. 

In from Dallas were Bernard Bragar, 

Paramount manager: Sebe Miller, Buena 

Vista, and Fred Beiersdorf jr.. distributor, 

calling on Video officials and bookers . 

Jack LaMonte, Mistletoe Express general 

manager, and wife celebrated their 25th 

wedding anniversary April 18 . . . Eddie 

Greggs, UA salesman, celebrated a birthday 

on the same day—the 39th and then some! 

Britton Constructing 

lOOO-Seal Theatre 

From Southeast Edition 

LARGO, FLA.—Construction has been 

started by S. E. Britton, prominent Florida 

theatreman, on a $350,000 indoor theatre 

in Walsingham Plaza at Walsingham 

road and alternate U.S. 19. Britton built 

the Auto Park Drive-In and the Britton 

Theatre in Britton Plaza, both in Tampa, in 

recent years. 

To be known as the Pinellas Britton, the 

new theatre is designed to seat 1,000 persons 

in the luxui-ious comfort of relax-reclining 

seats. The auditorium is to be decorated 

in Grecian design and feature a 60- 

foot floating screen. Electronic sound 

equipment will include stereophonic sound 

and projectors to carry 35mm and 70mm 

films. The building is being constructed by 

the Haley Construction Co.. Birmingham, 

Ala., with a November 1 opening expected. 

First Major Updating! 

In Drew in 23 Years 

, 


DREW, MISS. — Redecoration and i 

modeling of the local theatre is in progre 

marking the first improvements made thi 

in 23 years. The renovation program » 

inaugurated in response to the desires a 

demands of the public for more comfort a 

up-to-date sound and screening technique 

A new screen will be installed, along w 

sound equipment which is as good as a' 

in the mid-South. New carpet will cover li 

inner lobby, the standee area and aisles 

the auditorium. Another major feature vi 

be addition of new ceramic tile restrooi. 

An outer lobby is being added to ellmiii) 

noise and confusion to those viewing \> 

picture and to allow easy access to custom) 

other than theatre patrons who wish to v 

and use the concession stand. 

The new concession stand will featurii 

variety of food in its short order menu su 

as carry-out orders of fried chicken j 

shrimp. 

Mr. and Mrs. George T. Davis and 

and Mrs. Jackie LaMastus will direct 

operations of the much improved theatre 

Movie Revaluation Urged 

By Critic Pauline Kael 


MINNEAPOLIS—The University of M- 

nesota's annual Creative Arts Festival Is 

year stressed the "Liveliest Art," the gd 

old movies, as its central theme. A relspective 

showing of some of the best-kncn 

films of Joseph von Sternberg, oldtime J.- 

lywood director, highlighted the week-lg 

affair, with Von Sternberg himself in ^ 

tendance lecturing on moviemaking and;- 

troducing such movie classics as Moroi), 

The Devil Is a Woman, The Blue AI|J1 

and Shanghai Gesture to a new generain 

of moviegoers. 

Also in attendance was nationally rd 

San Francisco film critic Pauline KJ, 

whose lectures proved her one of the iê; 

"intellectual" critics that are an exhibit's 

best friend. 

Miss Kael in her talks deplored the In 

dencies of the high-brow magazines to i^ 

ate a cult of followers of the obscure, avitgarde 

Italian and French films at the i- 

pense of alienating the general public fa 

the commercial domestic movie produce a 

situation long a source of puzzlemenlW 

exhibitors attempting to sell what they el 

to be a superior product to an increasiily 

shrinking and discriminating movie aience. 

Mincing no words, the outspoken IM 

Kael called for a re-evaluation of the lid 

of movies that have made America it 

world's leader in film entertainment or 

over a half-century, a prospect to whichtie 

exhibitor can only add, "Amen." 

Reopening Updated Rivd 

From Southeast Edition 

' 

SPRINGVILLE, UTAH—Following enpletion 

of remodeling, the Rivoli There 

! 

will be reopened by V. O. Gilhool, he 

owner. 

The theatre has been closed for 

j 

sM 

time and Gilhool's decision to renovate nd" 

reopen the property came as a surprisW 

more than 200 citizens who were tang, 

an active part in a drive to raise f| 

to buy and operate the theatre. 

SW-4 BOXOFHCE April 27,

I 

lad. 

i 

(Average 

lorn Jones' in Gain 

k Milwaukee Houses 

— MILWAUKEE "Kissin' Cousins" was 

received by the younger patrons at 

fitnly 

Riverside, where it opened its Mil- 

111 

^Tfkee run with 135. "Tom Jones" got a 

if, at both the Cinema II and the Mayfa 

from its Oscar winning in Santa Monet 

and as a result its sixth week was a 

ting 250 per cent, well in front of "It's 

Mad, Mad, Mad World" at the 

:;ii?ma I. 

Is 100) 

;irina I— It's o Mod, Mod, Mod, Mod World 

A-Cinerama), 7th wk 

:,â 

1 

Mayfair Tom Jones (UA-Lopert), 

wk. .250 

To Bed . . . Or Not to Bed (Cont'l), 

.fwk 150 

iital Tower—Any Number Con Win (MGM).... 75 

(e Point Paris When It Siizles (Para) 75 

:^ Kissin' Cousins (MGM) 35 

America America (WB), 3rd wk 

1 

100 

-Coptoin Newmon (Univ), 4th wk 90 

^"Aer—South Pocific (20th-Fox), 2nd wk 25 

1 

V>rld,' 'Jones,' 'Becket' 

Mlgnificent in Omaha 

MAHA—The Academy Oscars garnered 

by'Tom Jones" gave attendance an added 

bc;t at the Admiral Theatre. The colorfuipicture 

of English life a few centuries 

as has had nine highly successful weeks 

in,)maha and has drawn high praise from 

pfons. Also holding up in the higher 

br';kets are "Becket" at the Cooper and 

Ti a Mad, Mad, Mad, Mad World" at the 

Inian Hills Theatre. Other offerings 

skded in the face of the strong cinema 

ccipetition, a packed list of special attr'itions 

on the stage and good weather 

folyard work. 

Aaral—Tom Jones (UA-Lopert), 9th wk 250 

Co|er— Becket (Para), 4th wk 200 

n Hills— It's a Mod, Mod, Mod, Mod World 

|A-Cinerama), 3rd wk 300 

0n|ia— Dork Purpose (Univ) 90 

Oreum— Shock Treatment (20th-Fox) 80 

Stt)—A Tiger Wolks (BV), 4th wk 85 

W!ather Frustration Plagues 

M|ineapolis Area Theatres 

IINNEAPOLIS—Spring's rainy reluctaj3e 

thus far in Mill City once again 

spied bad weather and worse business for 

Io|l exhibitors, as percentage retui'ns 

sl-^nk generally below average. Only "How 

til West Was Won," secure in its customi'y 

hard-ticket reservations, retained 

mj;h boxoffice oomph at 150. 

Coitus, Suburban World The Silence (Janus), 

d wk 105 

Ce|jry— Cleopatra (20th-Fox), 43rd wk 

Ccer—How the West Wos Won (MGMleroma). 

70 

58th wk 150 

Gc,er—The Strangler (AA) 

Ly|— One Man's Woy (UA) 

100 

80 

Moi—South Pocific (20th-Fox), 90 

reissue 

Stlûis Pork Seven Days in Moy (Para), 10th wk. 80 

St

MILWAUKEE 

\X7ith the premiere of "The Ti-ial of Lee 

Harvey Oswald" produced by Falcon 

International Corporation. April 22 at the 

Warner Theatre here, the touch of publicity 

man "Bud" Rose again was conspicuous. 

Harold Hoffman, president of the firm. 

and Larry Buchanan who directed the 

filming, were squired by Rose on a round 

of the newspapers, radio and TV, winding 

up with a press luncheon at the Milwaukee 

Press club. Rose got the "ink" as usual. 

As the opening date of the luxurious 

new Stanley Warner Capitol Court Theatre 

draws near. "Jerry" Bierce. assistant 

manager at the Riverside Theatre has been 

selected to manage the house. Bierce began 

his career as an usher under the late 

"Pappy" MacDonald at the Warner, more 

than ten years ago. In addition to his 

chores at the Riverside. Bierce has been a 

relief manager during the vacation period 

for Standard Theatres houses in the Milwaukee-Waukesha 

area. 

Morey Anderson, who functions as Independent 

Film Distributors, has given away 

more than 50 dogs since February. He has 

a deal that more exhibitors might be interested 

in, which involves a coloring contest 

in conjunction with the film "My Pal. 

Wolf," with a puppy as the "grand" prize. 

and the next ten, two theatre passes. Contact 

Morey at Broadway 3-6922 for details. 

A deal of some importance to exhibitors 

appears to be in the offing, if everything 

goes well. The Miller Brewing Co., with a 

library of more than 2,000 films, is interested 

in making them available to the 

movie industry. The first conference was 

attended by Ed Johnson, president of Allied: 

Henry Kratz, executive secretary for 

Allied: Al Wolf and Tom Kappele, public 

relations and manager of community relations, 

respectively for the Miller company. 

The second meeting was attended by Morey 

Anderson, Johnson, Wolf and Kappele. 

While Miller's films are all 16mm, Wolf 

is of the opinion that converting a few into 

35mm for the experiment might be worth 

while, with the future dependent upon exhibitor 

acceptance. 

Another tiein possibility has entered the 

pictui-e. James E. Seidcheck, district sales 

manager for Continental Can Co. here (and 

a born promoter ) , announces that he will 

be receptive to any type of a promotion 

where both exhibitor and his firm wind up 

with some "ink." Jim some years ago was 

in public relations for the Miller Brewing 

Co., and is acquainted with exhibitors and 

their objectives. 

"Live Wire" Steve Johnson, who operates 

the Wisconsin Theatre at Sheboygan, 

latched onto the concessions contract for 

that city's park system for the second year 

(19641. He has six spots, with three girls at 

each location. Keeps his inventory back 

stage. 

Al Meskis, manager of the Downer Theatre, 

is at St. Mary's Hospital for a checkup. 

Holding the fort in his absence is Wal- 

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ter Riek, who in addition also handles 

( 

Varsity Theatre. 

The religious film made at Baraboo^ 

appear at the New York World's Fair i 

stirred up a controversy. The film, 3 "P 

i 

able," has a circus setting and deals 

bolically with the evils of prejudice, 

honesty, trickery, dictatorship and s 

tude. The film is sponsored by the Proti. 

ant Council of the City of New "york.i 

a letter to the council, Robert Moses, j 

president, questioned the propriety ij 

good taste of portraying Christ as a cloi, 

and suggested that the council reconsif 

its plan to show the picture. The coui 

is reported to have responded that e 

main character of the film, a circus cloi, 

was not meant to represent Christ, i 

suggested the Christ image. The film j 

made last October by Niles Communicati'j 

Centers, Chicago. Baraboo was chosen '. 

cause of properties available at the Ciij 

Museum. Some Baraboo people were 14 

for minor roles. 

Mount Mary Collegre here will honor H'» 

per Lee, author of "To Kill a Mockingbi'" 

which won the Pulitzer Prize and wounc'p 

as a film boxoffice success, at commer 

ment exercises May 31. Miss Lee will* 

honored for making "a contribution* 

American literature." She lives in M: 

roeville, Ala. 

Lovelock, Nev« Theatre 

Starts Renovation Early 

From Western Edition 1 

LOVELOCK, NE'V.—Renovation of it 

Lovelock Theatre was started a moh 

earlier than planned after a roof fire bie 

out on a Saturday evening during a sh'- 

ing of "Wine and Roses." 

Since the Lovelock is largely fireprfii|i« 

the fire was confined to backrooms vi 

for the furnace and storage and a sill 

part of the roof, doing about $3,000 diiage 

that was covered by insurance. 

The "Wine and Roses" audience was !• 

missed when the fire was discovered id 

fire passes issued to patrons, who «« 

admitted free to a show the following wt 

Repainting of the interior and other ro 

vation projects were started the Moriy 

after the fire, although the updaig 

planned prior to the fire wasn't schediHl 

to start for another four weeks. The L(!' 

lock is managed by Ron Brown. , 

New Owner Ed Nicolai Is 

Renovating Milaca House 

MILACA, MINN.—A renovation was i- 

nounced for the Milaca Theatre by M 

Nicolai of South Dakota when newsof 

his purchase of the property from SE. 

Heller Co., Grand Rapids, was made piic 

recently. 

Nicolai said he would install a new bting 

system and redecorate the entire i- 

terior. He also plans to present moes 

nightly seven days a week and supplennt 

the night fare with matinees on Satuiiy 

and Sunday afternoons. 

Form Proteus Productions 


HOLLYWOOD—Proteus Productions 

been formed by director Robert Gist, l^ 

licist Worley Thome and actress Si'ii 

Davis for production of legitimate pl 

and films. 

BOXOmCE : 

: April 27, 

| 

d

. . 

. . . Cooper 

. . . There 

KINNEAPOLIS 

T]- severe windstorms of last week were 

nerely the latest in the series of bad luck 

ales dealt local open-air exhibitors by 

Dfiie Nature this miserable Minnesota 

ipng. Opening the season late due to 

;h prolonged ice and sub-zero weather, 

;hi'drive-ins were walloped by gales clocked 

jy he weather bm-eau at 80 mph in their 

fir. full week of operation. Fortunately, 

la age was less than catastrophic for most 

Df :he theatres, with repairs conducted 

n' reopenings within a matter of two or 

th'e days. It is obvious, though, that the 

sk oppers are hoping fervently for a long, 

eiirely Indian Summer come September 

as reward for some pretty tough sledding 

— erally—through April. 

roceeds of the 17th annual Parade of 

Siirtets, featm-ing barber shop singers 

frî as far away as Miami, held at Northip 

Auditorium on the University of 

M;nesota campus, were donated to the 

sp ial equipment fund of the Variety Club 

Hat Hospital on the campus. The hospiii 

has fully recovered from the recent 

fir, which damaged the upper stories of the 

buding. 

ob Thill of the Maco Century and Lyric, 

PI u'ow's most avid baseball fan. is curre 

!ly scanning pages of the Sporting News 

inapport of his predictions of a good seaso 

for the Twins . . . The Cozy Theatre 

in Jclntosh recently held a benefit perfonance 

with all proceeds donated to the 

ton's library. Admission was by either 

caa donations or a gift of a book for the 

lit^ry. 

Ihe crew demolishing the 75-year-old 

Gmd Hotel and Majestic Theatre at Shebo^jan, 

Wis., had a unique audience of 

siqwalk engineers during the latter phases 

of'heir work. Mourners of the passing of 

thiold vaudeville and movie emporium sat 

infalcony seats to bid their farewells . 

Mi and Mi-s. Chuck Meister held an open 

hose with free movies, prizes, and refnhments 

at the Roso Theatre, Roseau. 

asa thank-you gestui-e to patrons. The 

Misters took over the property in Octofr. 

LINCOLN 

pi the Academy-winning "Tom Jones" at 

the State, Manager Bert Cheever sees 

atieast a six-week or longer engagement. 

Itipopularity with Lincoln audiences, plus 

thi 756-seat capacity of the recently rem^leled 

downtown theatre, was giving Bert 

see problems, especially on weekends. 

Ttt is. until patrons discovered the wise 

th.ig was to come to the early evening 

shv instead of the last performance. 

Closing the late performance meant 

striding in around-the-block lines and 

gîbling on whether you'd be one of severi 

hundred not being accommodated. 

B^: reported that on several nights the 

cr.i'ds were so big the customers on the 

inâe couldn't get outside after they'd 

seti 

the picture. 

bcording to present 84th & O schedulini 

"Tom Jones" will be on the open air 

tHitre screen about June 17. In the meantime, 

84th Manager Dan Flanagan will 

offer his patrons last year's Academy winner, 

"Lawrence of Arabia" for a week commencing 

April 29. Preceding this will be 

" 

"Seven Days in May was some 

free daytime entertainment earlier this 

month at the 84th when the outdoor screen 

tower was painted, all because the trio 

of painters picked out a windy day to do 

the job. The wind finally won out as the 

three men in the swinging chairs called it 

a day early and came back next morning to 

finish the job. 

"Act One," plus a Celanese fashion show 

sponsored by the Miller & Paine department 

store, brought out a capacity crowd 

at the Varsity on the morning of April 25 

city manager Walt Jancke 

caught up on two former Lincolnites via the 

long distance lines the other night. He 

found his son Ed busy cramming for exams 

at a photography school at which he's enrolled 

in Santa Barbara, and a call to Colorado 

Springs brought the good news that 

Clayton Cheever had left the hospital 

there and gone home to Grand Junction 

where he manages Westland's two theatres. 

Clayton, brother of Bert Cheever of Lincoln, 

was suffering extreme headaches and 

entered the hospital for tests. Earlier in the 

month he was one of five passengers in a 

car accident en route to Kansas City but 

his injuries were slight. 

. . . Lincoln 

In the list of new Phi Beta Kappa honorary 

members at University of Nebraska is 

Karen Thompson. She's the daughter of 

Cooper Foundation president Elwood and 

Mrs. Thompson of Lincoln 

teenagers, memories fresh from reading the 

Melville classic this semester, will be strong 

supporters of "Billy Budd," which opens 

April 29 at the Varsity. 

Dan Flanagan of the 84th & O won't 

be father of the bride but of the bridegroom 

come Dan's October 11 birthday. 

Son Dan jr., called up the other day from 

the east coast to tell them he would complete 

his four years of Navy duty in June, 

come home and then return to Bridgeport, 

Conn., in October to marry Diana Niper of 

that city. Dan jr. plans to make Lincoln 

home for him and his bride. 

University of Nebraska graduate Bruce 

Conner, now of Wichita, won a $10,000 

Ford Foundation grant for his 12-minute, 

16mm film, "A Movie." Conner, an experimental 

filmmaker and frequently associated 

with surrealism, Dadaism, folk and 

pop art, was one of 12 winners from a 

field of 177 "lone stylists" in art films. He 

also has attended the University of Wichita, 

Brooklyn Museum School of Art, the Kansas 

City Art Institute and the University of 

Colorado. 

Mrs. Don L. Tracy Dies; 

Former N.D. Exhibitor 

CARRINGTON, N.D.—Funeral services 

were held here recently for Mrs. Don L. 

Tracy, mother of Raymond Ti-acy who 

operates the Grand Theatre. Mrs. Ti-acy 

died Monday (13) in a local hospital. 

She and her husband Don operated the 

Grand Theatre from 1927 until 1955, when 

they retired. Her husband, however, still 

keeps his hand in exhibition occasionally 

by assisting Raymond at the Grand. 

Mrs. Ti-acy is also survived by another 

son, Judson D. Ti'acy, also of Carrington. 

A TTENTION! 

Central and North Central 

Drive-In Theatre 

Owners and Managers 

LET US DO YOUR 

DRIVE - IN 

SCREEN PAINTING 

No lodders, scaffolding, swings or other 

outmoded equipment to mor the 

surtoce of your screen 

HEIGHT IS NO PROBLEM! 

The picture above shows Noble painting the huge 

"41 Twin Outdoor" screen. This 103 foot high 

tower puts every square inch of your screen 

within easy reach—nothing is missed or overlooked. 

you WILL SAVE TIME! 

The portable 103 foot aeriol tower comes in 

ready for action. There ore no ladders, rigs— no 

ropes to worry about. No donger of foils, etc. 

We know how the job should be done, ond we 

do it thot way! 

YOUR MONEY GOES INTO YOUR SCREEN - 

Not for paying workmen climbing all over your 

screen, not for setting up and tearing down oldfashioned 

rigging. There is no waste motion. 

Our aerial tower allows us to reach corners, 

crevices usually overlooked when working from 

shoky swing stages or scaffolds. 

ASK OUR CUSTOMERS: 

We have painted some of the largest and finest 

drive-in screens in the country. Names on request. 

DON'T DELAY-NOW IS THE TIME- 

FOR APPOINTMENTS 

To Get Your Screen Ready for the New Seoson 

Write or Wire 

DEAN NOBLE 

NOBLE AERIAL SERVICE 

ROCHESTER, WISCONSIN 

or Phone 534-2741, Woterford, Wis. 

BC:OFFICE April 27, 1964 NC-3

. . . Joe 

. . Exhibitors 

. . Traveling 

. . Fred 

D E S 

MOINES 

pilms or "Flit?"—Individuals representing 

different facets of the local industry 

expressed a single opinion last week: "The 

Academy Awards TV show 'stinks'." Their 

unanimity had nothing to do with the individual 

Oscar selections, but rather with 

the overall format and presentation that 

lumbered into the nation's living rooms. 

Harshest criticism was aimed at the commercials, 

and the fact that the show sold 

toothpaste and home permanents instead 

of motion pictures. lOne of the local critics 

proved the sponsors didn't get their message 

across to him. He grumbled about the 

"Flit" ads. when it was Lilt they were trying 

to sell). In a nutshell, there seems to be 

strong feeling that with a captive audience, 

the industry itself should be the logical 

sponsor. 

Off the ground. "The Brass Bottle" promotion 

was ready for the downtown countdown 

with Universal's "Flying Carpet" airmobile 

due to float over loop streets on 

Monday the 27th. Leon Doherty, manager 

of the Paramount Theatre where the fantasy-comedy 

will be playing, predicted the 

WAHOO is 

the 

ideal boxofFlce attraction 


"off-nights". 


details. 

ing or car capacity, 



3750 Ookton St. • Skokle, llllnoli 

"rigged rug" would be the "biggest thing 

to hit downtown Des Moines since the tornado 

of '88." Retail Merchants were backing 

the promotion . 

(by more 

conventional means i to Denver for Paramount's 

regional sales meeting on April 

28 was branch manager Charles Caligiuri 

Jacobs, Columbia chieftain here, 

attended sales sessions in Chicago the previous 

week. 

Turnabout! With the trend toward theatres 

moving to the shopping centers, it is 

of interest that the "mountain is going to 

Mohammed" here in Des Moines. News 

that the outdated Uptown business district 

will be leveled for a new shopping center 

means that Bob Fridley's beautiful Capri 

Theatre will find itself directly across the 

street from the newest outlying business 

"Mecca." 

Clock- watcliing! Each weekend finds 

more cities approving daylight saving time, 

as the move to set Iowa clocks ahead edges 

westward. 'While some Mississippi river 

towns were on fast time before, this year 

marks the breakthrough in "inland" centers. 

Thi-ee of Iowa's largest cities. Cedar 

Rapids, Waterloo and Davenport, are 

among the 60 cities and towns in the state 

now in the fast time fold. The issue is under 

consideration by many other city councils, 

including Des Moines and Sioux City. 

One drive-in manager estimated the loss to 

outdoor theatres resulting from moving 

the clocks an hour- ahead ranges from 15 

to 30 per cent. 

Family fare and fairways! Fort Dodge 

Theatreman Joe Cole's son Dan was a 

winner at the recent Iowa High School 

Science Pair in Des Moines . . . Dave Gold, 

20th-Fox manager here, admits he is enjoying 

golf as a spectator these days, virith 

son Steve on the Valley High School golf 

team. The elder Gold also reports that 

"South Pacific," out of circulation since 

1960, is being rereleased, opening here at 

the Capri April 22, and on May 1 at the 

Orpheum in Omaha. 

Guestbook! James Frew of Embassy Pictures 

was in Des Moines from Atlanta . . . 

From Omaha, Meyer Stern of AIP was in 

on business . on the Row included 

Walt Allen of Davenport and Moline: 

Dorothy Thiess, Waverly; Harrison 

Wolcott, Eldora; Ade Mueting, Pocahontas; 

M. L. Dickson, Mount Pleas^; 

Dwight Hansen, Rockwell City, and Crl 

Schwanebeck, Knoxville . Mcjt 

was in from Humbolt, and Bob Davis f||ii 

' 

Emmetsburg. 

Sympathy! Friends of Eddie Gruenl-g 

were saddened to learn of his death at i- 

mont. Gruenberg, who was retired, 

been an RKO salesman in Des Moines 

| 

Omaha. His wife Eula lives at Lamonll 

OMAHA 

Irving Beck, veteran theatre owner at ' 1- 

ber, was re-elected mayor in the rent 

municipal election. He was chosen t a 

write-in vote, edging out Walter Baie:oy 

318 to 268. Beck had served as 'Wei 

mayor for seven terms before being eitd 

out by Baier two years ago. The hid 

flyers for Beck stated that the people Bd 

received nothing for higher taxes, jhe 

valuation of homes has dropped becise 

of the unnecessary widening of the stiits 

and the destroying of trees. It added at 

to get the city back on a sound busiiss 

basis, it was necessary to have a "Cch 

mayor in the Czech capital of Nebra.'i," 

and that the people should vote for "a an 

of sound judgment and business abili'." 

It marked the first time in the histoi of 

Wilber that a mayor was elected by a wîn 

campaign. 

* 

Charlie Amnions, head of the Va^ty 

Club Golf League this season, said a yi-ng 

buck who is a newcomer to the tent's iks 

brigade took the measure of the old lis 

in the first week's play. Fred Kalanja, 

with radio station WOW, fired an 83-Ml 

for low net. The weather was fine foi,he 

opening of league play but most of he 

swingers were saying nothing about eir 

scores . . Bill Wink, Allied Artists cice 

. 

manager, was apartment hunting last «!!:- 

end. The Winks have sold their house nd 

Bill said this offers a fine opportunil' to 

shed yardwork and snow shoveling. 

John Francis, son of Allied Artists br ich 

manager Sol Francis, was married to iWa 

Roach of Omaha at the St. Francis Xier 

Church, with auxiliary Bishop Daniel £eehan 

officiating. The newlyweds will li' in 

Omaha. Sol formerly had his own dist})Ution 

company, American Distributing, .nd 

then bought a Monogram franchise, li^ch 

he sold to Allied. 

BiU Arts, who has the Carroll, lowa.oe- 

and drive-in. has been busy witlhis 

j 

atre 

justice of peace duties . . . Work is fOg- | 

concessions faoties 

| 

ressing on the new 

at the Golden Spike Drive-In. The bulling I. 

should be ready within a month. Th.oW A 

facilities were destroyed by fire Uted X 

. . . 

Artists held a screening of "The Best iw" f 

at the Admiral Theatre. 

Nulli Workshop Formed 


HOLLYWOOD—The Albert Nulli 'lotion 

Picture Workshop has been foned 

here, with weekly fee of $3.50 enting 

talent to see and hear film tests of t^mselves 

for study. Nulli plans to pnuce 

featm-e-length films next for a Little heatre-type 

film operation, using new t''^^ 

•>« 

He now has synopses on 12 stories 

budgeted at $50,000 each. 

NC-4 

BOXOFFICE :: April 27,964

: April 

Bgh Gross Figures 

Pevail in Detroit 

iv(t 

ETROIT—Honors of the week again 

to two outlying houses, topped by the 

u)iising piclcup of "Tom Jones," in its 

h week at the Trans-Lux Krim, and the 

ifiover of "Muscle Beach Party" at the 

M Kai. The big downtown houses were 

eiby the second week of "The Pink Pan- 

•h'" at the Adams. 


Mns_The Pink Panther (UA), 2nd wk 150 

7 Foces ot Dr. Loo (MGMI; The Cenion 

the (SR), and Glodiator 2nd wk 140 

Circus— Kissin' Cousins (MGM); 3rd 

Lafoyette 

aco), 2nd wk 110 

î-son Or. Strangelove (Col), 4th wk 145 

^g-jry—Captain Newman (Univ), 

wk Not Aval loble 

cj 

^J,cKol— 2nd wk 175 

Muscle Beach Party (AlP), 

K,,,,igon— Paris When Sillies (Para), 2nd 115 

It wk. 

P(3 s_The Horror of Party Beach (20th-Fox); 

,e . 

Curse of the Living Corpse (20th-Fox) 

rrc^-Lux Krim—Tom Jones (UA-Lopert), 9th wk. 200 

Rube Jackter Confers With Showmen 

Rube Jackter, general sales manager for Columbia, third from left, met with 

] 

: 

Bi'iness for Oscar Winners 

Sl'iots Up in Cleveland 

LEVELAND — "Hud" was in the van- 

BCpmCE 27. 1964 ME-1 

,id of returning "Oscar" winners and. top exhibitors at a recent luncheon in Cincinnati as part of his tour of five key 

uruestionably because of the "Oscars" exchange centers in the east. From left to east: Phil Fox, Columbia manager; 

wich went to Melvyn Douglas and Patf'.a 

Mike Chakeres, Cincinnati exhibitor; Jackter; Sam Galanty, district manager, 

Neal. it has done better at the box- 

and exhibitors John Goodno, Jack Haynes, and Roy White. 

of:e than it did initially. "Tom Jones" 

Lilies of the Field" broke in the subur 

in center, and such business 

Coliy—Act One 

nentol—And Suddenly It's (Royal) 

The 

He Its, Westwood 

Incredible 

Dr. Strangelove (Col). 8th wk. 

Mr. 

120 

Limpet (WB) 85 

Hipdrome Soldier in the Rain (AA), 2nd wk. . 60 

(WB) 60 

Murder 

. 

.105 

-The Fall of the Roman Empire (Para) 225 

e— It's a Mad, Mod, Mad, Mad World 

Release of Stock Rights of Current 

Films Protested by Ken Prickett 

».-Cinerama), 8fh wk 50 

Std— Hud (Para), return run 175 

mer season of COLUMBUS—Release of stock company 

1 1 

Playhouse-on-the-Green in 

T;ii Jones' 10th Week Better 

rights to such properties as "My Pair Lady" suburban Worthington. 

exhibitors. 

"It seems ironic that for the peanuts that 

tractions. Playhouse-on-the-Green also is 

scheduled to present "A Thousand Clowns." 

Tlitn 9th at Cincinnati Times 

and "The Night of the Iguana" before exhibitors 

have a chance to show the screen Kenley organization has announced its line- 

Since Prickett's bulletin was sent, the 

[NCINNATI—With a few exceptions atlance 

at first-run theatres was very 

version was criticized by Ken Prickett, executive 

secretary of the Independent Thea- 

A Shot in the Dark. Camelot. A Thousand 

up for the 14-week season. Sound of Music, 

gol this week. Academy Award winner 

tre Owners of Ohio, in a bulletin to Ohio Clowns and Little Me are among the at- 

'l;m Jones" at the Times led the varied 

an entertaining bill of amusement fare. 

company would see fit to dissipate the potential 

the Kenley production of "A Shot in the 

Alll..— Night Must Fall (MGM), 2nd wk 80 

Cofol— It's Mad, Mod, Mad, Mad World 

accrue through the stock rights, a film Screen star June Allyson is to appear in 

^VCinerama), 18th wk 165 

Hyde income for the exhibitor by allow- 

Dark," Van Johnson will appear in "A 

Esc-e, Park Dr. Strangelove (Col), rerun.. 180 

GrC|i The Fall of the Roman Empire (Para) .150 

Gu Mondo Cane (Times), rerun 110 ing these plays to appear in summer stock," Thousand Clowns," Phyllis McGuire in 

Ke —A Tiger Walks (BV) 1 00 

" 

e— 7 Foces of Dr. Lao (MGM), 4th wk 80 said Prickett. 

"Little Me" and Anita Bryant in "Sound of 

\,—Tom Jones (UA-Lopert), 10th wk 225 "In many cases the casts of summer stock Music." 

[/—South Pacific (20th-Fox), reissue 1 50 

groups leave a great deal to be desired and 

quite a different aspect can be gathered of 

Nw Saenger Twin Is 

a motion picture by the exposure of the Patrons Test New Seating 

Tl) name was selected from a hundred when buying motion picture rights." 

atre tickets. 

public to a stock showing by sometimes From Central Edition 

Noned the Orleans 

pretty immature actors. 

CHAMPAIGN-URBANA, ILL.—While the 

Southeast Edition 

"It also seems very peculiar to this RKO Orpheum is awaiting installation of 

EW ORLEANS—Walt Guarino, manage 

of the Saenger Theatre, announced distributors, as a matter of fact, can wi'ite one of them is on display in the lobby 

writer that MGM or Warner Bros, or other the new theatre seats it has on order, 

thi the new theatre now under constructici 

in the mezzanine area of the show- 

deal, but claim that they are powerless in and comfort. Some of those who accept 

such tough terms when it comes to a film and patrons are invited to try it for size 

caj will be called the Saenger Orleans. demanding logical terms and privileges the invitation are rewarded with free the- 

ari. more entries submitted by employes "My Fair Lady," starring Ray Milland 

ofiâramount Gulf Theatres, which operies 

the Saenger. The name was sug- 

open the Kenley Players summer stage sea- 

and a feminine star to be announced, will 

ge.;d by two female staffers in Paramount son here June 9 at the 4,000-capacity Veterans 

Memorial. "The Night of the Filmack is Showman's 1st Choice 


Gil home office, Diana Rothschmitt and 

Inji Lea, who agreed to split the offered 

Iguana" has been announced for the sum- 

Filmack's Fufl Color 

le name-selecting contest among the 


Prices Reduced 

colDany employes 

ARE A "MUST" in every tiv€wire 


ran for two weeks. 

10% to 25%. 

M| Rothschmitt You can now have 

has been with Paramjnt 

Gulf Theatres film buying depart- 

THE BIG COMBINATIONS 



mn for six years and Mrs. Lea has been COME 

inhe 

FROM 

When you need the finest a substantial savings 

bookkeeping department for three 

quality in the fastest possib/e 

, . . ideal for merchant 

Pr!; of $100. 

timet order from 


yes. 

Allied Film Exchange Imperial Pictures 

jie grand opening of the Saenger 

102« Fox Building 

Oiâns Detroit, Mich. 

is expected to be about June 1. 

riLMACK TRAILER CO.

. . Edward 

DETROIT 

Joseph Fleishhacker's Hoover Theatre on 

the west side has become a small auditorium 

and renamed Laur Hall. Down the 

street, the former Stanley Theatre is now 

the Burton Hall, while nearby in Dearborn 






i^'

I 

. . . Film 

. . Rhoda 

. . Mr. 

. . Mr. 

. . . The 

. . Likewise 

. . Mr. 

. . Peter 

'LEVELAND 

dales of cats this week ! buildng 

people are moving around. Sam 

sh'.', UA manager, is being transferred to 

et'iit early in May. He came here two 

a. half years ago from Philadelphia. He 

illje succeeded here by Gordon Bugie, 

ooted from salesman . Koret, 

irr?rly with Academy Films and more renv 

with the Cleveland Playhouse, left on 

pr 20 for Israel to visit her parents there, 

erather's health is not too good. 

lV Horwitz of the Washington circuit 

as'een one of a group of seven who have 

la:d poker together for the past six 

loihs. From each hand they donated a 

iif amount to a "fund." planned to 

nice a trip. This year six of the seven 

w Las Vegas, but Lew had an invitation 

) jtend the Thursday night screening of 

MlFair Lady" at the Egyptian Theatre in 

ollwood, so he and one of the others will 

y rect to Los Angeles. 

P|er and Mrs. (Mae) Rosian are vacaong 

in Miami until May 4. He has been 

it' Uiiiversal for 25 years . and 

[r:, Gerry Kerner of MOM are moving 

01 Northwood road, their home for 13 '2 

eaj, to their new home on Washington 

ou vard in University Heights . and 

hi Steve Foster of Youngstown were at 

le'^'ilm building Monday (20). They're 

rev excitedly waiting to greet their 

aihter and her husband Dr. and Mrs. 

lie Limbert, who are coming from their 

or: in Hawaii. They'll stop in San F^-anisc 

then on to Cleveland for three weeks. 

Iwell Blossom, son of Mi's. Freda Blossom 

f le Little Flower Drive-In at Ottawa, 

)h|. has gone to Chicago with big promoioiplans 

for Volkswagen . . . Irv Shenker 

f \e ABC Vending Co. has fancied up his 

la,' delivery trucks in a repainting pro- 

Evelyn Abazia of East Cleveland, 

evlto the film industry, replaces Betty 

:a|an at MGM . . . Eva. Baker of Steubenill! 

and aunt of Jean Roe of Associated 

h'tre was in a hospital there for 

Liriiry. 

Ftricia Varkle, daughter of Ted Levy of 

W'H Vista who is in her third year at 

io her College in Baltimore, has just been 

Wided one of the 12 scholarships awarded 

atnally to children of employes by the 

)ia;y Foundation. Pat has had very good 

H- 

NO HAT 

«« ) TRICKS 

NEEDED 

Tit EXTRA CASH comes easier when 

y|| take advantage of the IDEAS every 

MJik 

in 

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marks all through school . "Tom 

Jones" Wellman of Girard and Youngstown 

made the rounds of the Film building 

on the 20th . Sam Lichter of 

Willoughby . and Mrs. Julius Knight 

of the Findlay Drive-In were in town combining 

a business trip to the film building 

with plans to attend the opera, in this case, 

"II Trovatore." 

. . . Allied 

Paul Vogel of the Midway at Ravenna and 

the Liberty at Wellsville, recently opened 

for the season, and the always-open Benjies 

at Baltimore was described as "cavorting" 

around the Film building, meaning he's 

carefree and business is good 

Artists will soon hold a drawing for the 

lucky number in the Ernie Sands contest 

. . . Cheryle Lange of UA finally was able 

to see one of her company's own pictures. 

"Lilies of the Field," at the Center-Mayfield. 

Although she wasn't checking the 

house she reported business was good. 

Frank Masek, formerly with National 

Screen, and father of Mrs. Miles (Betty) 

Mutchler, was in Tucson, Ariz., for surgery 

Palls Theatre at Chagrin Falls, 

operated by Hazel Solether, has just had 

new stage curtains installed and the seats 

upholstered, all by National Screen. NSS 

also put up a new screen tower at Strasburg. 

The old one was a casualty of the 

gentle Ohio winds in March. The manager 

is Dick Retting. 

Denver Webber Renovated 

And Becomes First Run 


DENVER—A first-run film policy has 

been instituted at the Webber Theatre, 119 

South Broadway, operated by Atlas Theatres. 

C. U. Yeager, president of the Atlas 

circuit, announced the policy change prior 

to the Webber's recent grand opening after 

extensive remodeling. 

Comfortable loge chairs in a deep shade 

of red have been installed, as has new carpeting 

in beige and red. The new drapes 

are of beige satin. Other improvements include 

new marquee letters and marquee redecoration, 

installation of a fine Walker 

Crystalgain screen and the latest in Simplex 

projection and sound. 

Lee Christy is managing the Webber. He 

has been with the circuit for five years, 

most recently as manager of the Golden 

Theatre, 

On Saturday and Sunday the theatre 

opens at 12:45 p.m. and starts out at 1 

o'clock with the feature first. 

16mm Group Eyes Vaults 

For Children's Films 


HOLLYWOOD—With a view of alleviating 

the shortage of motion pictures suitable 

for viewing by children and young 

people, 16mm distributors have launched 

a campaign to obtain all possible motion 

pictures of the past ten years or longer 

that have not yet been released in nontheatrical 

channels. Ideal Pictures, a national 

distributor of 16mm films in nontheatrical 

markets, and a group of associates 

has appointed Martin Hersh, 

member of the Hollywood law firm of 

Hersh & Gardy, as counsel in the campaign 

to obtain features and shorts of all 

kinds, now reposing in film vaults, that 

would make desirable programs for youngsters 

of adolescent and preadolescent years. 

Tomorrow, scientists 

may discover the 

cause of leukemia. 

But today 

we need your iielp. 

The American Cancer Society is 

devoting more research money to 

leukemia than to any other form 

of cancer. Many different possibilities 

are being explored — 

viruses, anticancer drugs, early 

diagnosis, immunology, bone 

marrow transplantation. 

Progress is being made. Lives 

are prolonged by many months, 

sometimes by years, with drugs 

and other therapy. The course of 

leukemia has been slowed and 

even temporarily halted by chemicals 

and blood transfusions. 

And today there is hope. Many 

research scientists believe that 

the next major breakthrough 

may be against leukemia. But 

much more could and should be 

done — now. This will take money noney 

—lots of money. 

Your dollars will help 

bring closer the day of victory. 

Please give generously. 

Mail your check to 

CANCER, c/o your local 

post office. 

II 

AMERICAN CANCER SOCIETY 

BOXOFFICE 

ICJDmCE :: April 27, 1964 ME-3

. . John 

. . The 

. . Mary 

. . "My 

^ 

^ 

CINCINNATI 

"The 1,000-car Valley. Hamilton, owned by 

the Cincinnati Theatres, opened its 

spring-summer season April 15 with Robert 

Tieman as manager . FYank L. 

Weitzel Booking Service has moved to 

larger quarters at 1436 Jamestown St. in 

the Price Hill section of the city. 

Victor Lewis, producer of "Country Music 

on Broadway." was in town to set up promotions 

for the film which is expected to 

have a saturation between 70 to 80 situations 

in the area beginning in late May, according 

to the JMG Film Co., area distributor. 

Lewas is presently engaged in a live 

production of country music at the Madison 

Square Garden in New York City. 

Jack Haynes, Cincinnati Theatres general 

manager, is very proud and happy with his 

fourth grandchild, Paula Jo. whose mother 

is Judy Haynes Moutard . Ashcraft 

is a new 20th-Fox booker's clerk, succeeding 

Judy Knarr, who resigned to enter another 

business . Wooten, formerly with 

Realart Pictures which closed its office in 

late March, has joined Universal as shipper 

. . . Donald Duff, AIP manager, has 

resigned. 

In to book and buy were Ed Hyman, 

Huntington, W. Va.; Howard Sheldon, 

Vanceburg. Ky.: Ohioans, Fred Ki'imm, 

Dayton: Charles Williams, Oxford, and 

Chalmers Bach, Brookville. Lou Marks, 

MOM central division sales manager; H. 

Russell Gaus. exchange manager, and William 

A. Meier, Paramount manager, were 

in Springfield, visiting the Chakeres circuit. 

"The Fall of the Roman Empire" opened 

at the Grand April 15 under the sponsorship 

of the Junior Chamber of Commerce, 

with the proceeds going to the Jaycee 

activities fund. "The Fall" succeeded 

"Cleopatra" which played for 42 weeks. 

Straws in the wind include the effort 

that Joe Alexander, Albee manager, was 

expending to induce more people to come 

down town on Sundays. The Albee and the 

Cincinnati Transit Co. cooked up a deal 

whereby patrons coming by bus on Sundays 

to the Albee will have free bus transportation 

back home. Alexander says the 

plan, tentatively set to start April 26, will 

be on trial for a month. If it proves popular, 

it will be expanded. 

This city might wind up with a double 

plum. The Shubert Theatre, which plays 

live attractions, is to be renovated before 

the fall season opens. The Shubert interests 

also own the Cox Theatre next door to the 

Shubert. While here last week, Lawrence 

Shubert Lawrence jr. said there is a possibility 

of turning the Cox into a downtown 

art theatre. When told the city has four art 

houses, he noted that none is in the downtown 

area . Pair Lady" opens at the 

Valley in November. 

A Goodman-Ross Combo 


LOS ANGELES—Mort Goodman, advertising 

agency head, and Jerry Ross, publicist, 

have combined their organizations. 

Beatrice Fox Assigned 

By FMT to Bob Dudley 


BEATRICE, NEB.—Bob Dudley, 

^ 

started working in theatres more tha:20 

years ago when he was a boy, Is ^ 

managing the Fox Theatre, coming xt 

from the Capitol Theatre in Grand Islid, 

After attending Phillips Universlt:ln 

Enid, Okla., Dudley was with Video 'leatres 

in Oklahoma for 13 years biire 

coming to Nebraska to join Cooper Fou a. 

tion Theatres in Lincoln for four yrs. 

He later served a year as manager oihe 

Rivoli in Hastings and for two yeai in 

Waterloo, Iowa, as manager of the rl- 

States Strand, before going to Gnd 

Island to manage the Capitol. 

At the local Fox Midwest Theatres' jj, 

Dudley succeeds Ed Beaman, who is i,n. 

^ 

aging a theatre in Carrollton, Mo. 

Houston Cinerama Sues 

Projectionist Union 

From Southwest Edition 

HOUSTON—The Jefferson Amuse;nt 

Co. has filed suit against the Houston lotion 

Picture Operators Local 279, ai'mg 

$3,800 damages because projectionisi at 

the Windsor Cinerama Theatre, whichefferson 

operates, failed to show upfor 

work. 

The suit seeks recovery of $1,800 claied 

lost in reserved-seat ticket sales, and2,- 

000 for "loss of prestige and reputatioioecause 

the theatre was closed." 

The suit mentions the date, Nov 22, 

1963. This was the day that Present 

Kennedy was assassinated in Dallas 

EVERY 

WEEK 

Opportunity 

Knocks 

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ME-4 BOXOFnCE : 

: April 27.'**

i 

series 

Channel 

dependent 

Hild and Wonderful' 

toy COMPO Film 

})STON—Universars 'Wild and Wonef-il." 

the Harold Hecht production in 

lam'an Color starring Tony Curtis and 

hstine Kaufmann, will open at the 

:e,h's Theatre Friday, May 29, as part 

of key city openings for the 

f 

lAorial Day weekend holiday and 

ivching a COMPO New England terrier 

saturation, it was announced by 

1 le-y H. "Hi" Martin, vice-president and 

ejral sales manager. 

1 connection with the COMPO Plan 

le England openings, Joseph B. Rosen, 

jp-ersal's regional sales manager, acouanied 

by Herman Kass, executive in 

h:ge of national exploitation, went to 

Soon Wednesday i22) for a screening 

if ire picture for New England exhibitors 

inl a meeting to formalize the COMPO 

jrJiotional plans on the pictui-e. 

iîld and Wonderful" is set for July 

by Universal. 

ell.se 

3rtford Pay TV Moving 

to Apartment Field 

}\RTFORD—RKO General, Inc., operitt; 

America's first over-the-air subscripiO|TV 

experiment, via Hartford's WHCTrv 

I 

18), is launching another 

ai,;t test area. 

station spokesman disclosed that resile 

s in an East Hartford apartment block 

la'' been informed via mail that for those 

vi.iiig to subscribe to the service, the 

ip tment house management will pick up 

ncjidual installation fees ($5 instead of 

;i(if more than 25 decoders are installed) 

ma monthly rental fee of $3.25. The only 

;o^ for resident families will be individual 

iriram charges. 

lie upcoming plan is comparable in a 

pi! re-and -scope to that enjoyed by downovi 

Hartford Hotel customers. The manigaent 

pays the basic cost; patrons are 

;h ged for what they see. 

'le apartment project is designed solely 

;oi;esting the area and methods of operatic; 

through which subscription TV can 

oe.asily expanded. Of more than 50 resile' 

units, 14 indicated acceptance within 

;8 hours. The remainder have until 

Ws 1 to reply. 

I 

Icin Lowe Stills to Be 

IrNew Crowther Book 

ORCESTER—Silent film stills in Cinni 

. . . I's John Lowe collection will 

3e;icluded in New York Times film critic 

Boi?y Ci-owther's upcoming book on the 

JOjreatest motion pictures of all time. 

JVC subm-ban di'ive-ins—the E. M. Loew 

Vuji-n and West Boylston—hosted the 

:eiral Massachusetts premiere of Allied 

^rjts' "The Strangler." 

ae Worcester area Association for Re- 

'a(;d Children sponsored Cinema ... I's 

Prjiiere of "Seven Days in May" (Para- 

A 

Chabot in Hartford 

sts 

^mTPORD — AB-PT Allyn manager 

Rej McNamara hosted Amedee Chabot of 

AIjs "Muscle Beach Party" at a press 

lu^heon. 

Encouraging Patron Response Marks 

Start of Connecticut Airer Season 

By ALLEN W. WIDEM 

HARTFORD — Analysis of early 1964 

season business at Connecticut's 50 drivein 

theatres finds encoui-aging elements. 

For one thing, product has opened 

strongly, despite unevenness of spring 

weather, tremendously stepped-up competition 

from other outdoor recreation 

(most notably added large-scale golfing 

facilities, miniature golf and golf putting 

plus increased boating) and lack of topcalibre 

attractions to carry sustained impact 

from week to week at both the largercity 

drive-ins and the smaller-town underskyers. 

Filmrow observers assert that "Premiere 

i 

Showcasing," a highly controversial subject 

subsequent-run situations, of course, 

I dislike choice-and-selection of outlets over 

other outlets), is certain to be a way-ofbusiness-economy 

this 1964 calendar year. 

Only a trickle of product played drive-ins 

on a first-run basis last year at Bridgeport, 

New Haven and Hartford; 1964 

promises to make up for lost time. 

Advertising and promotion expenditures 

are on an even keel with last year. To 

date none of the drive-ins has started 

any institutional advertising activity, but 

it is felt that once schools are in summer 

recess this aspect will be covered in depth. 

The triple-featui'e plan, considered both 

an asset and disadvantage upon 

the individual showman's boxoffice response), 

isn't being pushed too strongly 

Danbury Drive-In Adds 

Places for 300 Cars 

DANBURY, CONN. — The expanded 

Danbm-y Drive-In was opened for the season 

with several innovations for its patrons, 

including in-car heaters—an important 

item for early spring evening 

operation. 

The airer, now equipped to accommodate 

1,000 cars with both speakers and 

heaters, has a nursery room, exclusively 

for infants, featui-ing diaper change tables 

and bottle warmers; a new snack bar; 

Candy Cane City, a fenced-in area with 

merry-go-rounds and many other play 

equipment for youngsters to enjoy prior 

to screen time, and a hi-fidelity sound system 

speaker for each car. The drive-in's 

former capacity was 700 cars. 

The theatre is under the management 

of Bert Lavoie. 

Objectionable Films Are 

Among Targets at Barre 

BARRE, VT.—A proposed six-pronged 

program to strengthen brotherhood in 

Barre City and Barre Town will include 

campaigns to increase opposition to objectionable 

motion pictures and the sale 

of pornography and suggestive magazines 

and literature. 

The program will be sponsored by the 

Barre Ministers Ass'n, headed by Rev. 

John R. Christensen, president. 

Catholic clergy will also aid in the program, 

which will include opposition to all 

forms of racial discrimination. 

thus far. One school-of-thought here maintains 

that screening three major films only 

tends to "cheapen" or "downgrade" overall 

effect. Another observer moves that 

triple-features, if drawing patronage otherwise 

disinclined towards drive-in attendance, 

can be praised many-fold. 

Trading stamps, an off-and-on again 

aspect of 1963's drive-in operations across 

the state, have yet to make their appearance. 

Richard Wilson, Lockwood & Gordon 

Theatres, told Boxoffice he intends to 

book as many "live" attractions as possible, 

for the minutes preceding screen time at 

the East Hartford and East Windsor driveins. 

The attractions, understandably 

enough, will be of modest cost, primarily 

drawn from area radio and television stations. 

Brooks LeWitt, owner-operator of the 

Berlin Drive-In, reports a fine audience 

response to the newly iirstituted plan of 

serving free coffee at late intermission 

time nightly. 

Richard Buzzell, E. M. Loew's Hartford 

Drive-In, reopening for the year, admitted 

all opening night patrons as guests of the 

management. 

Hector Frascadore, E. M. Loew's Farmington 

Drive-In, was cited by the Air 

Force recruiting office here for providing 

institutional copy on his marquee 

through the winter months. The citation 

was presented by an officer. 

August 24-26 Chosen 

For TONE Regional 

BOSTON—The 1964 annual regional convention 

of Theatre Owners of New England 

will be held August 24-26 at the Mayflower 

Hotel in Plymouth, Malcolm C. 

Green, general chairman of the 33rd annual 

event, announced. 

The TONE meeting will be attended by 

all segments of the motion picture industry 

in New England, including theatre 

owners, concessionaires, film distributors, 

equipment dealers, suppliers and radio 

and TV and press representatives. 

National industry figm-es will speak at 

the meeting and the convention committee 

includes: W. Leslie Bendslev, Lloyd Clark, 

Edwin J. Fedeli, Henry Gaudet, Ben Greenberg, 

James Guarino, Arthm- K. Howard, 

Arthur H. Lockwood, E. M. Loew, Albert 

B. Louxie, James Mahoney, Steve Minasian. 

Samuel Pinanski, Edward S. Redstone, Julian 

Rifkin, Richard A. Smith, Joseph 

Stanzler, Chester L. Stoddard and James 

M. Totman. 

New Haven Airer Admits 

250 Free for Opening 

NEW HAVEN — The Starlite Drive-In. 

playing an all-horror show, offered free 

guest passes to the first 250 paid admissions 

opening night. 

On the screen: Allied Artists' "The 

Giant Behemoth," "The Hypnotic Eye" 

and "Frankenstein 1970." 

BOiDFTICE April 27, 1964 NE-1

Warners 

and 

Embassy), 

. . The 

Exhibitor Must Know His Customers 

If He's to Sell Films Effectively 

By ALLEN M. WIDEM 

WORCESTER. MASS.—"Mutual respect 

and trust can do more for the mediumsized 

city's first-run theatre than a lot 

of splashy, spectacularly conceived advertising 

and promotion," says John P. Lowe 

of Redstone Theatres. 

Now supervising the imposing, de luxe 

Cinema ... 1 here. Lowe told a Boxoffice 

correspondent that all too often a firstrun 

manager can find himself thinking 

in salesmanship above the common-man's 

outlook, and never bothering to stand in 

the lobby and indulge in the ever-vital 

chit-chat in an honest, sincere effort to 

learn what's liked and what's not liked in 

both screen entertainment and theatre 

service. 

"We're doing things at the Cinema ... 1 

that are geared to the family level," he 

added. "'We don't want the super-chi chi 

element, because this is the minority and 

not the category that can provide tremendous 

grosses." 

A concrete example finds Lowe booking 

a series of children's adventure films, 

screening them Saturdays at 10 a.m. and 

12 noon, charging $2 for a series ticket, 

75 cents for single admission, children, $1 



SPECIAL TRAILEBS 

ARE A "MUST" in every Kvewire 



quality in the fastest possib/e 



Reduced 

Prices 

10% to 2S%. 







FILMACK TRAILER CO 

Another 

Boxoffice 

Plus . . . 

JonrtAO^ 


WBATM 

i 

I 

for adults. In addition, he has a special 

group rate in effect. 

Screenings: "Hatari!" (Paramount), "Hercules 

Unchained" "Lad: a 

Dog" 

I "Geronimo!" lUA). 

Carrying his pet theory a step further, 

Lowe has voluntarily participated in speaking 

schedules, most recently as discussion 

leader on "The Putm-e of the Movie Industry," 

subject of a WTAG radio program. 

Above all, Lowe makes a steady habit of 

greeting old patrons in the lobby, particularly 

at intermission time during evening 

hours. 

"People like to talk. They like to discuss 

their pet peeves as well as favorite 

films and if that theatre manager is alert 

enough to want to listen, just to listen, 

why, he'll come across a whopping amount 

of material that will stand him in good 

stead, both when booking film and sitting 

down for an advertising layout." 

Lowe is about to leave Worcester after 

a year's stint; he will be supervisor of 

Redstone's now-under-construction dual 

theatre complex, to be known as Cinema 

One and Cinema Two in rapidly growing 

West Springfield in western Massachusetts. 

He's already taken a number of trips into 

West Springfield to discuss likes and 

dislikes with townspeople — in supermarkets, 

restam-ants, et al. 

"I'm going to open the two theatres 

later in the year knowing what will go 

and what won't go in West Springfield," he 

told Boxoffice. 

Davis Film Distributors 

Acquires Family Film 

BOSTON—The success of recent family 

films has prompted Davis Film Distributors, 

a Boston-based company, to acquire 

the exclusive distribution rights for the 

BOXOFFICE'S 

industryfamous 

equipment, supply 

and refreshment section. 

Answers, articles, reports, 

studies for you on all phases 

of indoor and drive-in theatre 

operation. 

Timely. Practical. 

Bound in . . . every 

month! 

Large Core 

Greater Crater Area 

. ' MAXIMUM LIGHT 

EvenJy Disfribwfed 

United States and Canada for the Eastta 

Color and UltraScope motion pictt; 

"The Magic Fountain." Produced Lj 

directed by Allan David, it stars: Sir (ij|. 

ric Hardwicke, Hans Conried as "Otto.ij 

Owl" and Buddy Baer as "Big Benjani," 

The film's title song has been wriM 

and composed by Steve Allen of televjS 

and stage fame. The story based onS 

of the better-known Grimm's fairy tW 

"The Water of Life," will have its Anican 

premiere in more than 75 drivln 

theatres in mid-July, according to anlt 

nouncement by Stan and Mel Daviijjl 

Davis Film Distributors, Boston. It wiift 

attended by a huge saturation camp pi 

in newspapers, radio and television inn 

areas where the film will play. 

NEWHAMPSHin 

The stage of the Palace Theatre in ^n- 

Chester was once more turned in a 

big and modern kitchen April 21 ven 

the three-day 13th annual Greater Inchester 

Cooking School was opened t;re 

under sponsorship of the Manch';er 

Union Leader and New Hampshire Saay 

News. The public was invited to the ajrnoon 

and evening classes and there 'as 

no admission charge. 

William J. Robidoux, 56, janitor at',he 

Scenic Theatre in Rochester, died ainis 

home April 13. He was a native of Jaey 

and moved to Rochester about five jirs 

ago. Survivors include a sister, Mrs. Ina 

Bui-ke of Dover . Pine Isnd 

Drive-In in Manchester was featui-ing idney 

Poitier in "Lilies of the Field" i:ht 

after he had won the Academy A'lrd 

as the best actor of the year and b- 

phasized his achievement in its newsF)er 

advertising layouts. 

Trini Lopez, who became a teenagedol 

with "If I Had a Hammer" and "Ks 

City" recordings, will present a conce at 

the State Theatre in Manchester, Ma: 27. 

The attraction, which will benefit thoystic 

fibrosis fund, was booked by BC 

Productions, of which Leo E. Cloutier i.he 

producer-director. 

Lynn, Mass., Paramount 

Site Sold for $80,000 

LYNN, MASS.—Sale price of the ih' 

mount Theatre property at Union ndi 

Joyce streets was reported as $80,00 by 

the Lynn Item when John P. Greish 

of Boston bought the site recently jm 

New England Theatres. The Parairint 

was torn down in January. 

The deed was filed at the Registi od 

Deeds office in Salem and the traferi 

of property consisted of 116,988 squarejeet 

of land. Broker for the deal was Ber^m 

A. Druker of Boston. 

York— Sun Corbon Co., 630 — 9th Ave., New York City — 

Circle 6-4995 

Notional Theotre Supply, 500 Pearl St., Buffalo, N. Y. 

Phone TL 4-1736 

Albany Theotre Service, Albany, New York. Ho 5-5055 

ochusetts—Massachusetts Theatre Equipment Co., 

Boston, Liberty 2-9814 

i 

NE-2 BOXOFFICE :: April 27,964

\ÔY/ERfDl\ 

>OViERf\JL\ 

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IT'S PLAYING THE BEST THEATRES IN THE COUNTRY 

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tailored to your situation. Each playdate is an EXCLUSIVE AREA ENGAGEMENT. So beat your 

opposition to the punch! Book it now for the BIGGEST GROSSING PLAYDATE OF THE YEAR! 

GUARANTEED BOXOFFICE SATISFACTION! 

WRITE, WIRE OR PHONE: 

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3413 St. John Avenue 

Kansas City, Missouri 

Phone: 816-241-2627 

Representing 

WORLD-WIDE DISTRIBUTOR: 

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3470 Hedgely Road 

Springfield, 

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Phone: 513-325-2740 

THE MOST BREATHTAKING BIRTH SCENES EVER SHOWN TO THE PUBLIC 

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iO!)mCE :: April 27, 1964 NE-3

, . Mike 

' 

Conn. Amusement Co. 

Leases Meriden Unit 

MERIDEN. CONN.—Connecticut Amusement 

Co.. which is headed by Wilbur 

Snaper of New York, has taken a tenyear 

lease on the Capitol Theatre. 61 

Grove St., assuming direction of its operation 

early this month. 

The Capitol, along with the Meriden 

Theatre, is being supervised for the new 

lessee by Charles Tolls. 

For the last 34 years the Capitol was 

under the ownership and management of 

the late Joseph M. Ricci and his son A. 

Leo. the latter having leased the property 

to Connecticut Amusement. 

Ricci said his principal reason for giving 

up actual operation of the Capitol is 

because he has been operating several 

other businesses and would like to devote 

full time to them. He will maintain an office 

at 79 Grove St., in another building 

he owns. 

Connecticut Amusement also operates 

the Triangle Booking Service through 

which it buys and books pictui'es for about 

100 theatres throughout New York. New 

Jersey and Pennsylvania, according to the 

Meriden Record. The Record also said 

that the same organization under another 

name also operates three airers in New 

Haven. 

Irving Dollinger. also of New York, is 

treasurer of Connecticut Amusement Co. 

Film Council Panel 

SPRINGFIELD—The Springfied 

Motion 

Pictm-e Council hosted a panel discussion 

on teenage values in motion pictm-es. 

Pimstein General Attorney 

BOSTON — General Drive-In Corp. of 

Boston has announced the retention of 

Harry Pimstein of 521 5th Ave., New York 

City, as its attorney. 






FUTURA 

^^^ Projection 

Arc Lamp 




projection^ 


37 Winchester St. Boston 16, Mass. 


Theatre Nights Sponsored 

By Hartford Steak House 

HARTFORD—In a 

promotion precedent 

for Connecticut first-run situations, Ollie's 

Steak House, in downtown Hartford, has 

lined up three first runs, the AB-BT AUyn, 

the E. M. Loew's (independent) and the 

Stanley Warner Strand, for Theatre Night 

Plan on Mondays and Tuesdays. 

The plan, designed to bolster restaurant 

and theatre business the early part of the 

week, is highlighted by restaurant presentation 

of the price of a single adult theatre 

ticket to each couple patronizing the 

restam-ant on Monday or Tuesday. The 

couple may select the theatre. 

Cooperative advertising is being used. 

HARTFORD 

Otanley Warner has decided not to renew 

the lease on the first-run Palace, Norwich, 

after June 15. The SW and its predecessor 

company, Warner Bros. Theatres, 

at one time had three theatres in Norwich, 

the Broadway, the Breed and the 

Palace. 

Hartford is forecast as commercial and 

cultmal center of the 27-town capital 

region, according to a newly annomiced 

land use plan by Capitol Region Planning 

Agency. The proposal provides high density 

residential development in five areas, 12 

commercial centers and eight new industrial 

sites, as based on a modified lineal 

plan of development adopted by CRPA. 

The agency anticipates a population jump 

from 500,000 to 1,200,000 by the year 

2,000. 

NEW HAVEN 

T eonard Sampson, partner in the Nutmeg 

circuit, has resumed his duties, following 

an extensive checkup at the New Haven 

The 

Hospital-Medical Center upstate Canaan Drive-In 

, , 

resumed 

. 

operations 

for 1964, distributing free candy bars 

to all youngsters and coffee and doughnuts 

to all on opening night. 

Mrs. Margaret Mortensen, SW Capitol, 

reports modest Willimantic response to 

her Shoppers' Special plan on Thursday 

nights, admitting all women patrons at the 

reduced rate of 50 cents , Adorno, 

M&D Theatres, distributed free photos of 

those tremendously successful recording 

artists, the Beatles, during a recent Palace, 

Middletown, kiddies matinee. 

Norwich Marie Theatres 

Sued for $20,000 Damages 

HARTFORD—George M. Coggan of Miami 

Beach, Fla., has filed a Connecticut 

Superior Court suit against Marie Theatres, 

Norwich, for $20,000 damages. 

Coggan charges that the theatre firm, 

which is headed by Nicholas Zeo jr. of 

Springfield. Mass., defaulted on a $10,000 

note dated January 31, 1962, and payable 

January 31. 1964. 

Pending hearings, an attachment has 

been placed on the theatre company's 

Plainfield Indoor-Outdoor Theatre, Plainfield. 

Steady Attendance 

Throughout Boston 

BOSTON— It was another healthy ,x. 

office week, even the lowest report arnj 

the first-run theatres being above aveje. 

Leading the pack was Academy A,nl 

winner "Tom Jones" with 200 at the Beon 

Hill, and grosses ranged down to 12!:oi 

the seventh week of "America Ameia,' 

still a good sound figure. "7 Faces olir. 

Lao" and "Advance to the Rear" opiej 

with 175 and 150 respectively at the Pamount 

and Orpheum theatres, 


Astor— Dr. Strongelove (Col), 4th wk 175 

Beacon Hill Tom Jones (UA-Lopert), 18th wk. 200 

Boston— It's a Mod, Mod, Mod, Mod World 

(UA-Cinerama), 23rd wk 180 

Capri Paris When it Sizzles (Para), moveover 

from Music Hall, 3rd wk.; The Servant 

(Landau), 4th wk 150 

Center Muscle Beach Party (AlP); Storfighters 

(5R), 4th wk 

Cinema, Kenmore 

150 

Square Wuthering Heights 

(MGM), reissue 130 

'UO 

Exeter Tiara Tahiti (Zenith). 2nd wk 

Gary The Pink Panther (UA), 5th wk 13i 

Mayflower— Kissin' Cousins (MGM); Dime With 

a Halo (MGM), rerun 160 

Memorial Captain Newman (Univ); The Dreom 

Makers (Univ), 5th wk 150 

Music Hall A Tiger Walks (BV), opened 

Monday (20); previous week rented to . 

Metropolitan Opera Company Not Avofaje 

Orpheum Advance to the Rear (MGM) 150 

Paramount 7 Faces of Dr. Lao (MGM); Girls flt ' 

Sea (SR) .175 

Paris Cinema 125 

America America (WB), 7th wk. 

Saxon-The Cardinal (Col), 19th wk 150 

West End Cinema War of the Buttons 

(Bronston) '155 

Eleven Hartford Theatres 

Showing 'Kissin' Cousins' 

HARTFORD — MGM set a prec-.ent 

with an alltime record of day-and;ate 

openings for a "Premiere Engagernt" 

booking of "Kissin' Cousins." Elevenlaatres 

played the film; heretofore, a rord 

high of six day-and-daters dominate the 

situation. 

Allyn, Meadows Drive-In Muscle Beach Party 

(AlP) 100 

Art Cinema— Hallelujah the Hills (SR), 2nd wk. . M 

Berlin Drive-In, Central, Crown, Eastwood, Fan 

ington Dnve-ln, Hartford Drive-In, Eost Harttc 

Drive-In, Lenox. Newington, Plaza, Webster 

Kissin' Cousins (MGM), various cofeature .125 

Burnside Seven Days in May (Para), 4th wk. ...150 

Cine Webb Tom Jones (UA-Lopert), ICth wk. ,.150 

Cinerama— It's a Mod, Mod, Mad, Mod World 


Elm, East Windsor Drive-In Night Must Fall 

(MGM), various cofeatures 

M. Loew's The Victors (Col), E. 4th wk 

Loew's Palace Cleopatra (20th-Fo>t), 4th wk. 

Loew's Poll, Manchester, Pike Drive-In Paris 

When It Sizzles (Para), various cofeatures 

Rivoli 81/2 (Embassy); Hud (Para), reissues . 

Strand—A Tiger Walks (BV) 

"Captain Newman' Brisk 145 

In New Haven Opening 

NEW HAVEN — Paramount's "ariJ 

When It Sizzles" by-passed downtow for 

its local bow, opening day-and-da in 

two hardtops and three di-ive-ins. 

Bowl, Milford and New Haven drive-ins, Westvi 

Whitney Paris When It Sizzles (Paro), vorioi 

cofeatures 

S 

Crown— 8I/2 (Embassy), reissue '* 

Lincoln Point of (Cont'l), Order 2nd wk 

Loew's College Captain Newman (Univ) •'*: 

Paramount Night Must Fall (MGM). 2nd wk. -1^ 

SW Cinemart The Servant (Londau), 2nd wk. »• 

. • 

SW Roger Sherman— How the West Was Won 

(MGM-Cinerama) '2 

Whalley—Cleopatra (20th-Fox), 16th wk " 

Italian Film Import 

SPRINGFIELD—An Italian import The 

Anatomy of Life," was screened at SOents ^ 

admission at the Springfield Colleg' i 

NE-4 

BoxorncE April 271964

, !-nott, 

' 

'ustees 

( rt Prevost Elected 

liebec Pioneers Head 

KiNTREAL—Canadian Picture Pioneers 

t?ir annual dinner dance elected Mort 

e.st as president of the Quebec division 

s'^ceed W. Harold Giles. 

Oiers named were Harry Cohen, vicecflcnt 

and chairman of the finance 

iriittee: John Papineau, vice-president 

id'-"hairman of the welfare committee: 

ilim Trow, vice-president and chairarof 

special events; William Mannard, 

crary; Irving Goldsmith, treasurer, and 

ih| C. Sperdakos, chairman of publicity. 

G;s was named chairman of the nomatig 

committee: Armand Besse, chairar 

of membership committee: Allan 

3e;;er, editor of Pioneer News, and Wilin3uss, 

chairman of the advisory board. 

lie advisory members are W. Eteveault: 

N. Gordon: L. E. Detner. Len 

R. Johnson. District representatives: 

iu|', 

uG'c City, H. Vance; Sherbrooke, M. 

ia;uf, and Trois Rivieres, G. T. Robert. 

,4JRICE, 

BAHEN ADDED 

Tl> committee also recommended that 

lOiiames be added to the board of trusesPhil 

Maurice and A. P. Bahen, this 

;a.t; Pictui'e Pioneer, and that the board 

at a future meeting name a 

lanian and secretary-treasui-er. 

T'lstees of the association are William 

es r. W. Singleton, Tom Cleary. R. Van- 

"tt and P. E. Peters. Past presidents are 

in,;ton, Cleary, W. Elman, Peters, Vannt 

Phil Maurice and Bahen. 

Hiring president Giles presented to Art 

al'a the Picture Pioneer of 1963 award. 

B'len, eastern division manager for 

df'i Theatres, who has 29 years of ex- 

?r:iice in the industry, said indications 

•e|riat boxoffice receipts across Canada 

illîe higher this year than at any time 

nc| television threatened to destroy the 

lir'industry. 

I 

Oî BEATING FIVE YEARS 

"icause of the novelty of TV, motion 

ct e house operators took a real beating 

't\;en 1956 and 1961," said Bahen. "How- 

'ei| the audiences have started coming 

icljto the movies. According to the latest 

ir\/. approximately 2,500,000 tickets are 

ildjn Canada every week. Films being 

10' 1 today are more mature and exciting 

laithey have ever been in the history 

rjtion pictures. Audiences have become 

«'a| of this and are returning to the 

ov houses more often. They demand 

Ja.'y now. Producers have awakened to 

iLS|act and are giving it to the public." 

Bjien predicted that "Tom Jones" will 

oBbly be the biggest moneymaker in 

leyes across Canada this year. He said 

ia

. T 

MONTREAL 

Ch^rr.pUir. 

Montreal Tom Jones 

Run Unlil Fall Seen 

1 

-The Fol of tke Rom 

MHiofe 

iai^ movie 

rbec City re- 

;- -— .'t. . _ rxa» 

: -:- —Uwler Ike Ybb Ybb Tree 

: ; -?5 —Oo«> Srre Up ffce ai»" " 

: — - i : '*oi. Mad. Mad, Mad WoHi* 

-The Swiu i 5- - a 

E—Pore Whez It Sizzles -zrz 1-.; li*. x 

—The Cer&mal C: 1— -• £>o"» 

;_——To« Joaes .---rc-e^ 5— -«- bcMff 

Becket' "Empire' Each 125 

In Good Toronto Week 

V/AHOO is 

the 

tc'^ce ottrocfien 

HOLlYVi'OOD AMUSEMENT CO. 

Pnwipf tWotre semce frc-n 

^•atified penoaaei 

CMBplete pro i ccliua & 

tqmpmemts 

ports olvafs ob hami 

BEST THEATRE SUPPLY BEGD 

*tî Sstir :«tis arte* Muj . ' J BUI 34. Qa*. 

Phaw: K2-C7C2 

Ohio Board Hears Claim 

For Censor Fees' Refund 

fisBS iiac 

board ftf 

tbe state. 

Finns ptt 

are: ârair: 

S133.731: ? 

I $90 763: C 

Hockey Pkrfoffs on TV 

Hobble Vancouver Grosses 

VAXCOUVER — Buaness was icj 

i:--r t:-.-'.- a" aroond tamn until si 

li.v.T -.r.T :i -:;;.; Hockey League's 

r - i r. 1 tie Oscar awnd 

:;:^ :: -.i- TV 

. ,: ; _ : - T oiislness 

tommitted t i 

-if-^ be fdt 

Slave Qacf -i 

... 

^ 

K-2 

SOXOFFKX :: AprHtt.*

. . The 

. . The 

Capitol played up Albert Finney, an Oscar 

favorite, in "Night Must Fall." 

'J^NCOUVER 

TORONTO 

The fourth and fifth drive-ins reopened 

bj Canadian Picture Pioneers. British last week to complete the list for the season 

in the Ottawa area. The latest were sors gave the Adult Entertainment 

The Ontario Board of Motion Picture Cen- 

lOlumbia branch, has a pleasant suriS'for 

president Harry Howard when he the Star-Top on the Cyrville road and the classification to the following eight features: 

America America, Gli Artigli Invis- 

tills from a vacation in Mexico, plus Aladdin in the south end. The first to reopen 

was B. W. Freedman's Auto-Sky on bili del Dr. Mabuse, Purple Noon. Shock 

buness trip in eastern U.S. and Canada. 

11 receive a check for $3,000. the proecjfrom 

the shows CPP sponsored dur- 

$118,000 for reconstruction of the Grand tors. Via Mala and Winter Light. Classi- 

March 20 . year-long drive to raise Treatment. Torna a Septembre. The Vicg 

je winter season in behalf of its benol]it 

fund. 

at Kingston, formerly operated by Famous fied for Restricted Attendance were Ritual 

Players, approaches the end April 30 with of Love and Senilita. 

a community committee working to secure 

Mrgarel Morrison, Paramount back the $40,000 balance. 

Exhibitors of many cities and towns in 

or staffer, reports Elsie Bronger, who 

Ontario were caught almost flat footed 

jnd many years for IFD. has returned "Dr. Strangrelove" held for a second week with the adoption of summer time this 

itJan extended visit in Holland and Calir,. 

. . . Jack Aceman. who operated the while "LawTence of Arabia" did likewise light saving was scheduled to start April 

at Odeons the Elmdale and Somerset, year. They had to be reminded that day- 

,o'on the lower east side for many years, at the Britannia Drive-In. The Frenchlanguage 

"La Prostitution" was worth a of Toronto's Canadian National Exhibi- 

26 . . . Jack Arthur, grandstand impresario 

ntmes his flair for showmanship as a 

alstate developer. He imported six palm second week at the Cinema de Paris. 

tion, has booked Jack Carter, comedian, 

ecat a cost of $250 each to decorate the 

as headhner of performances at the big 

itmce to his new Westview Gardens 

annual fair August 27-September 7. 

lajments in North Vancouver. To make 

rdihe trees will survive the local wlnrsie 

has equipped them with 

Oscar Previews Used A somewhat belated start for the season 

has been made by a number of drive-in 

electrical 

theatres in Ontario. Tw-o opened at Brantford 

on successive nights, the Breezes and 

iairs and wires to keep them warm dur- 

On Canadian Network 

|0sty days and nights. 

TORONTO—Charles S. Chaplin. Canadian 

the Sunset, the latter a FPC operation. Two 

Jsies Clavell, writer whose latest is 

others 

sales manager—vice-president of 

in eastern Ontario got under way 

Ur Rat." and family have settled in a Seven Arts Associated Corp. of New York last week ... In observance of the 400th 

wiome at Whytecliffe in the west side who serves as public relations chairman anniversary of the birth of William Shakespeare. 

tesix months in Hong Kong, where he for the industrj-. arranged extensive Academy 

awards promotions which were Canadian premiere of "Macbeth. " starring 

Loews Uptown has booked the 

ittred material for a new book. Clavell. 

acwrote "The Sweet and the Bitter" broadcast over 35 TV stations in the Canadian 

Broadcasting Corp. network. 

Maurice Evans and Judith Anderson. It 

rîs commuting to Hollywood where he 

was filmed in Scotland. 

ti write a screenplay for the Mirisch A series of Academy Awards preview Three theatres in nearby Hamilton made 

ot^rs. 

shows, utilizing fUm clips, stills, etc.. supplied 

hay in connection with Academy Awards. 

Areal "old style" promotion stunt ran 

by motion picture companies were "Cleopatra" was in its ninth week at the 

'oiiof present-day traffic laws and 

prepared by Chaplin for telecasts. 

therer 

jt more space than ever. To 

20th Century Strand while the Century 

"The best part of this preview show 

publicize 

was showing "How the West Was Won" 

promotion," Chaplin said, 

rtiFall of the Roman 

"was that there 

Empire." an enter- 

for a fourth week and "Tiilies of the Field" 

was 

"isJg publicist arranged to have 

no cost involved to any station, which 

the print 

went into the Odeon Hyland . Variety 

Club is preparing for its annual bene- 

proves 

!li|red by chariot from 

again that imagination and not 

the airport to 

necessary dollars 

)W;own Vancouver. However, 

makes a good promotion." 

the departen 

of highways 

fit baseball game for the Variety Village 

The complete CBC network used Parade, 

does not allow horse 

Vocational School. Arrangements for the 

afb on the high speed Oak 

which promoted the nominated best songs, 

street bridge, 

event, a scheduled International League 

plus a round 

idis a consequence, the horses and 

up of previous Oscar winners. 

chart 

Id to be loaded on 

game here June 2 between Toronto and 

on AprU 9 from 9:30 to 10 

a truck 

pjn. The CBC 

at the air- 

Buffalo, were to be discussed at a luncheon 

April 30 at the Park Plaza Hotel. The 

eastern 

)rt;nd of the bridge and 

major market net telecast 

off loaded 

Observer, 

at 

le 'ancouver end. which made 

which featured fUm cUps from the 

a juicy 

games have been played for 18 years. 

;njfor front page boxes. The 

nominated best pictures and scenes highlighting 

the 

picture 

)e^d at the suburban 

nominated best actors 

Stanley on 

and actresses, 

on April 9 from 6 to 7 pjn. north Toronto. "Dr. Strangelove" is reach- 

After 12 weeks at the Odeon Fairlawn in 

the 

itlj 

Preview shows and fUm cUps on newscasts 

were used by stations ranging from the downtown Carlton. "It's a Mad. Mad, 

ing the end of its run after 18 weeks at 

fljh the exception of "Cleopatra." vtrlal 

all the Academy Award pictures were Halifax to Vancouver, Timmins to Prince Mad. Mad World is expected to wind up 

" 

1 J? local screens. "Tom Jones" was still Albert. 

soon. 

Ki at the Odeon: ditto "lilies of the 

:ell starting its eighth week in the subbs 

Varsitj-. both still at capacity. 

3u' was back ui the downtown Dominn. 

America America." while it didn't 

t '3e best picture award, was already Start BOXOFFICE coming . . 

ajog to move in the Ridge following 

tcênt word-of-mouth. the Vancouver 

'stjal's award winner. "Irma La Douce." 

3 years for $10 (SAVE 

aS|5tarting its seventh month of connUJs 

showing, with no end in sight, at 

$5) 

le D 2 years for $8 (SAVE 

I'ircle. 

$2) D 1 year for S5 

n PAYMENT ENCLOSED D SEND INVOICE 

These 

jTTAWA 

rates for U,S., Canado, Pan-America only. Other countries: S10 a year. 

THEATRE „ _ „ 

T»i-Vcademy .\ward influence was evident 

STREET ADDRESS 

.1 the Canadian capital where various 

ie,res of prominence scored nicely with 

TOWN __ „ STATE ZIP NO. 

ni,« pictures such as "Tom Jones." in 

NAME 

POSITION 

s ith week at the Elgin: "How the West 

a^VVon." doing a fourth week at the 

elSn, and 

BOXOFFICE — THE NATIONAL FILM WEEKLY 

the Regent, capturing attenowth 

a comeback 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

of "Hud." The big 

O^'inCE AprU 27. 1964 K-3

ANY WAY YOU MEASURE IT 

BOXOFFICE IS FIRST AND FOREMO'^1 

— read and relied ory by more tbeatremen than any otbef film trade }ourrtal in the world!

, ALfHmsnisiu 

. fMHienof 

;KUt 

' 

xi* 

M>E HS B«f> 

SHOirS 1E-£>^ SWHT 

•JHOfT SUBETT RSUIEVS 

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'(niL'Ticnr iirtsnunoma '•c v-;i i- niiimm .'nr;ii I'v tint 

prommiDr dtioiuik it jot "ran: : 

•• jmi Titjniii": n V.iL'i.:!: Iisn.:i 

iftiinv' IT titt Du -00 V'omett "iiaurtt mu wisaiur In«fir. V'rtr Jimtet r. 

tlcimuor one jomue Z. Mnuat- or nmu tt ottnuli toi osnsoianii. t ua Hu iiin. 

"'iiyrt Kfljri otne- ucommiom tr fttt jixrfv. 

~nt nctr DiTtun jnowr ^lontt oim::?- Juiy wui:. oîpnuitir ir 'tlu imtir 

tnntn. tatimnu: t^-aitOT -hu ^svt, ant jr fittrremt iiplr. murhur adimti imnnr 

jnn -./mtn asniofirrftTte; hu tlunzie wrh jutv wir-I,taL 

r^hiL' nnvinui in::iuiis( t mr^- td "hu "wuicu iiBun ''trrv' NBrtDS Iv 

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JTirî 

miTTiur Dtciun. HtimiT: nat wsrt ntitsj^ 

koii «tiru iniuu!! ijuuuv

I 

'RISE OR LEAVE' 

Showman Who's Not Afraid of Controversy 

Plays National Anthem at Intermission 

Richard Howley, right, orgonist ond choral director at 

Austin High School in El Paso, Tex., is entertaining 

nightly on the new Rodgers Theatre organ, recently 

installed in the Capri Theatre. His initial program 

begon on Sunday evening Morch 22. Hawley, who is 

working on his Master's degree at Arizona State University, 

sard the S5,000 organ is unique in the field 

of electronics. It contains no vacuum tubes, no 

moving ports (other than the keys), and its three-bank 

console and more than 150 individually tuned oscillators 

moke possible an independent tone source for 

every note. Pictured at left is Bill T. Bohling, manager 

of the Capri, a Showcase of Trans-Texas 

Theatres. 

Shown in the photograph is Joe Wills, manager of 

Robert L. Lippert's Starlite Twin-Vue Drive-in in 

Fresno, Colif., holding up a sign on "Man's Favorite 

Sport?" Wills stonds beside a jeep Wogoneer 

and a blowup still of Rock Hudson. Coption reads, 

"Rock Hudson enjoys 'Man's Favorite Sport?' ... A 

Jeep Wagoneer." Two additional Wogoneer units 

were used downtown by the dealer, Slavich Bros., thus 

giving the picture ample coverage with excellent 

no-cost 

publicity. 

^ 

AXnUteODHlEY 

naUKODIMBV 10 

Should a good theatre operator take 

sides and drag his theatre along with him 

to be counted? 

The answer, based on statements at exhibitor 

conventions in recent years, is a 

strong yes—on matters such as civic betterment, 

adequate entertainment for children, 

cleanliness, comfort, and maybe 

motherhood, but on all other subjects, 

positively no. 

Hugh Thomas qualifies as a competent 

showman. Since acquiring the Grove Theatre 

in Upland, a community about 70 

miles east of Los Angeles, nearly four years 

ago Thomas has increased the attendance 

more than two and a half times by good 

public relations, bookings aimed at maximum, 

steady response and effective promotions. 

OW-NS TWO THEATRES 

Another successful Thomas theatre, at 

Huntington Beach, also in the Los Angeles 

area, is managed by a son Larry. 

Thomas' most effective promotions 

haven't been of the quick-cash type, but 

those which required that he take a stand, 

on one side of the patronage fence or the 

other. For example, from the start, he 

publicized the Grove is a place for family 

recreation, showing only pictures that entertain 

all age groups, and he has never 

compromised on this point in his regular 

shows. 

When a number of customers began 

making requests for special pictures, 

Thomas did not yield to the temptation to 

break his family policy occasionally. Instead 

he established an "8:00 Curtain Theatre, 

' and presented the special films 

every Tuesday night. He explained, in the 

Upland Daily Report, and in heralds that 

the idea of the Tuesday night showings 

came from his patrons and that the Grove's 

family policy prohibited him from screening 

some of the requested pictures designed 

for adult consumption only. 

"STAND UP OR GET OUT" 

However, last September, Thomas 

started a policy based only on his own 

idea, but an idea which events have proved 

is common to a lot of other people. With 

a desire to instill and further patriotic 

sentiments in his fellow citizens, especially 

the younger generation, he started playing 

the National Anthem at the beginning of 

the featuie, and he established a rule that 

meant in plain terms, "stand up or get 

out." 

The Anthem is introduced over the 

sound system thus: Our National Anthem 

will be played in a few seconds. We ask 

that all stand for 1 '/i minutes, handicapped 

John Cusak, general manager of the Astor Theatre on 

Broadway, gave important lobby display space to this 

40x60 in advance of his opening of 'The Incredible 

Mr. Limpet." The poster features the "Limpet" 

Sweepstakes, offering outstanding prizes, and the 

Arthur Godfrey recording of "I Wish I Were a Fish" 

from the comedy-with-music. 

persons excluded, of course. If standing 

for the Anthem violates your religious convictions, 

then kindly step out into the lobby 

until it is over. 'We do require everyone in 

the auditorium and those w-ithin sight of 

our screen to stand. 

"Without hesitation we ask those who 

ridicule or remain seated during the period 

to leave the theatre," Thomas reports. 

Naturally, there was controversy; even 

the inclusion of the name of God in public 

school programs has created plenty of 

that. And Thomas has asked some 300 

persons, some of them "pretty prominent," 

to leave the Grove for not paying proper 

' 

respect to the flag" in five months after he 

started the National Anthem. But he has 

stuck by his policy and forthrightly defended 

it by office interviews, by personal 

letters and in the newspapers. 

Late in January the Ontario-Upland 

Daily Report, in an article headed, "Rise 

or Lieave," related that the playing of the 

National Anthem has not hurt the Grove 

business at all; if anything, it has increased 

business. 

Thomas admits that persons who find 

fault with the policy do not write their 

protests and sign them in letters. On the 

other hand he gets lots of letters commending 

his stand on patriotism. An example 

of one of the laudatory letters he 

has received follows: 

SUPPORT AT BOXOFFICE 

"After attending your theatre last night 

my wife and I mutually agreed to attend 

your shows more often. This decision was 

made not because of the coiu-tesy extended 

by your employes, the excellent 

program or the cleanliness of your theatre. 

Our decision was based on your having 

everyone stand and sing the National Anthem 

... Do continue your patriotic intermission." 

Another letter: 

"I want to commend you for your fine 

patriotic spirit in trying to help people 

become more aware of the freedom symbolized 

by our National Anthem and our 

flag. Even though you probably have lost 

a few people in making this wonderful 

stand, you will gain more because you 

are standing up and being counted." 

The same policy is followed in Thomas' 

Huntington Beach theatre. The American 

Legion there gave son Larry a special 

commendation for the "stand-up" for patriotism. 

FIRM IN HIS POLICY 

Thomas has explained to various dissenters 

that although he operates a business 

that serves the public, "it is operated with 

rights granted to us by the Constitution 

and the free enterprise system." And one 

of these rights is follow a precept engraved 

on a card stuck up on the door 

jamb of his theatre office: 

"Patriotism means to stand up for your 

coimtry.—Theodore Roosevelt." 

Harry Rackin, who headquarters on 

South "VeiTnont in Los Angeles, is Thomaa' 

buyer and booker. 

— GG BOXOFFICE Shewmandiser : : April 27, 1964

j 

of 

I manager 

; in 

j 

and 

I 

fashioned 

I 

I 

I 

I He 

j 

taking 

i 

selling 

j 

, 

21 

j 

inee, 

'. 

autograph 

I 

I 

' 

t 

He 

; 

two 

• 

At another time he gave out chocolate 

kisses—kisses of the vampire! 

had a local hobby shop give away 

monster kits to the youngsters attend- 

ing the Satm-day matinee in "the most 

gruesome monster" outfits. 

and his wife had honeymooned 

in Acapulco (just a matter of months pre- 

, and he had some genuine Mexican 

on hand ready for just such a picture 

as "Fun in Acapulco." So the Ritz 

manager put on Mexican costume—a Mexshirt 

with red and white sash, a somblack 

pants, etc.—and walked a- 

round town telling the natives about the 

attraction. 

j 

I 

I 

Lowrey 

I 

\ 

viously) 

; 

articles 

j 

: 

ican 

1 

brero, 

j 

I 

on 

' 

I 

j 

I 

I 

, 

above 

I 

BOXOFFICE 

. . 

Real Vampire in Lobby 

Autographs Heralds 

A frightening male vampire, complete 

with black cloak and fangs, roamed the 

streets of Russellville, Ai-k., prior to "Kiss 

Jack Lowrey masquerades as a vampire at the Ritz 

Theatre in Russellville, Ark. 

the Vampire." The vamp was friendly 

of the Ritz Theatre, Jack Lowrey 

costume! 

The black coat was Lowrey 's old tuxedo 

from college days, taken from the closet 

dusted off; the vampire teeth were 

gratis by a local dentist, while 

his wife and mother-in-law made his redlined 

cloak. As a final ghastly touch, Lowrey 

put some red food color on his fangs 

and chin. 

used the getup a week in advance, 

up tickets on Saturday night and 

them in the boxoffice on Smiday 

night. The reaction of the kids and underelement 

was great. At the Saturday mat- 

"Dracjac the Vampire" even gave his 

in blood (red ink) on the backs 

of heralds! 

"Believe it or not, the children lined up 

I to get the vampire's autograph," Lowrey 

reports. 

The time was late last fall, so Lowrey put 

a genuine Mexican Christmas pinata 

breaking in front of the theatre. A pinata 

is a hollow papier-mache animal that is 

filled with all sorts of toys and goodies. 

Childi-en are blindfolded and given sticks; 

the trick is to break the pinata hanging 

their heads. 

Clock in Strangelove' Time Contest 

Keeps Window Display Alive 14 Days 

A "Guess When the Clock Will Stop" 

contest got a window display at the busiest 

downtown corner in Utica, N.Y., P. W. 

Woolworth's, for "Dr. Strangelove or: How 

I Learned to Stop Worrying and Love 

the Bomb" at Kallet's Olympic Theatre. 

J. R. O'Brien, Kallet manager, had a 

large eight-day Regulator clock in the window, 

starting one week prior, with a onesheet, 

eight 8x10 stills, the Life magazine 

article on "Dr. Strangelove" and entry 

blanks. Copy urged, "Guess when the clock 

will stop." Entry blanks were available at 

an information desk in the rear of the 

store, where a large poster was used. 

The clock didn't run down in eight days; 

it continued to run for 14 days, right into 

the run of "Dr. Strangelove," which gave 

more time than originally planned for the 

window display. The winner of the contest 

received a six-month pass to the Olympic. 

Local deejays plugged the guess-whenthe-clock-stops 

contest and also a Guess 

the Tune competition. Passes were sent 

out to people naming the tunes. 

A one-sheet with this copy, "We have 

the HOT LINE in spring shoe fashions . 

See the HOT LINE comedy at the Olympic 

Theatre, etc.," was put up in the Thom 

McAn shoe store. The display was moved 

to the lighted doorway in the evenings. 

Four days in advance, O'Brien taped the 

glass theatre doors with masking tape and 

placed Civil Defense posters on them. 

Stenciled on the glass in fluorescent red 

paint was "We are ready for the BOMB 

SHELL of laughter ... See DR. STRANGE- 

LOVE." The stencil also was used on the 

sidewalk in front. 

Air Force cutouts obtained from the local 

recruiting office were placed in the outer 

lobby. 

On opening day, O'Brien had a six-foot 

There was a big crowd and a big time at Loew's 

Theatre in Syracuse, N.Y., on Easter Monday morning, 

as an interesting collection of prizes displayed here 

assured. Each year Noah's Ark, which has a group of 

toy, sports and auto accessory stores in Syracuse, 

sponsors a big matinee. With the big list of prizes, 

the attendance of many adults was assured. Manager 

Sam Gillman had admissions set at SO cents children, 

75 cents adults. 

5££ THE TRUE\ 

CONFESSIONS H 

SALESMAN/ 

see'whats up front"^ starts wed. 

Robert Oda, who contrives to come up with a striking 

promotion for nearly every attraction at his Twin 

Drive-In at Cincinnati, put up signs like this one tor 

"What's Up Front." The cincher was the bras, which 

odded to "salesman" and "confessions," plus the 

title made for a real interest arouser. It was a clever 

adaptation of a pressbook idea. 

balloon flying about six feet above the 

marquee. It was lettered, "See Dr. Strangelove." 

Directly beneath was a 30x40 sign, 

"When will the balloon go up?" after the 

cliche in the film on when will the bomb 

drop and the war start? 

A two-column ad in the local college 

paper read in black type: "All Indications 

Are That at Least a Dozen People 

in the Utica Area Will NOT Want to See 

"Dr. Strangelove or : How I Learned to Stop 

Worrying and Love the Bomb' . . . We 

Thought the Rest of You Would Like to 

Know That It Opens (playdate) at the 

Olympic Theatre, Downtown Utica." 

Les Coulter, exploitation manager for 

Kallet Theatres, helped in the campaign. 

O'Brien reports "Dr. Strangelove" gave the 

theatre its best two-week engagement. 

Pressbook Ideas Work 

Well for 'Charade' Run 

Thi-ee of the "Charade" pressbook ideas 

were used by Ed Kidwell, manager for 

Frontier Theatres at Roswell, N.M., for the 

showing at the Plains Theatre. 

Leaflets telling how to play the orange 

game were passed out a week in advance 

to two high school girl clubs. "Cheek to 

cheek and chin to chin, hold your partner 

close to win . . . Everybody Plays the CHA- 

RADE Orange Game!" read the leaflet 

toplines. 

Other leaflets, made up from the pressbook 

mat, on the "Charade" Crime Maze 

went to barber shops, and were passed out 

at the door of the theatre. 

"The "Charade" Crossword Puzzle leaflet 

was mailed to all beauty parlors in the 

area with the following mimeographed 

letter signed by Kidwell: 

Hello: 

Do you have any crossword pu2zle tons there 

under the dryers? 

Give them one of these enclosed CHARADE Crossword 

Puzzles to work. You will note thot the first 

100 correct ones turned into the Plains before 

receive a free ticket to see Cory Grant 

(dote) 

and 

will 

Audrey Hepburn in CHARADE which starts 

(dote), at the Plains Theatre. 

We hope you will toke the time to see this picture, 

and we're enclosing a couple of complimentary 

tickets for you to use. 

Showmcmdiser : : April 27, 1964 — G7

' 

j 

' 

Richord Howley, right, organist and choral director at 

Austin High School in El Paso, Tex., is entertaining 

nightly on the new Rodgers Theatre organ, recently 

installed in the Capri Theatre. His initial program 

began on Sunday evening March 22. Hawley, who is 

working on his Master's degree at Arizona State University, 

sard the $5,000 organ is unique in the field 

ot electronics. If contains no vacuum tubes, no 

moving parts (other than the keys), and its three-bank 

console and more than 150 individually tuned oscillators 

make possible on independent tone source for 

every note. Pictured at left is Bill T. Bohling, manoger 

of the Capri, a Showcase of Trans-Texas 

Theatres. 

q ROCK HU 

MansRwow 

Tamwambth 

Shown in the photograph is Joe Wills, manager of 

Robert L. Lippert's Starlite Twin-Vue Drive-ln in 

Fresno, Calif., holding up a sign on "Man's Favorite 

Sport?" Wills stands beside a jeep Wagoneer 

and a blowup still of Rock Hudson. Caption reads, 

"Rock Hudson enjoys 'Man's Favorite Sport?' ... A 

Jeep Wagoneer." Two odditional Wagoneer units 

were used downtown by the dealer, Slavich Bros., thus 

giving the picture ample coverage with excellent 

no-cost 

publicity. 

RWIKCSCAPWtSllf HB 

Ibteteif*Mitini«t oomc n-^m '\ 

'RISE OR LEAVE' 

Showman Who's Not Afraid of Controversy 

Plays National Anthem at Intermission 

Should a good theatre operator take 

sides and drag his theatre along with him 

to be counted? 

The answer, based on statements at exhibitor 

conventions in recent years, is a 

strong yes—on matters such as civic betterment, 

adequate entertainment for children, 

cleanliness, comfort, and maybe 

motherhood, but on all other subjects, 

positively no. 

Hugh Thomas qualifies as a competent 

showman. Since acquiring the Grove Theatre 

in Upland, a community about 70 

miles east of Los Angeles, nearly fom' years 

ago Thomas has increased the attendance 

more than two and a half times by good 

public relations, bookings aimed at maximum, 

steady response and effective promotions. 

OWNS TWO THEATRES 

Another successful Thomas theatre, at 

Huntington Beach, also in the Los Angeles 

area, is managed by a son Larry. 

Thomas' most effective promotions 

haven't been of the quick-cash type, but 

those which required that he take a stand, 

on one side of the patronage fence or the 

other. For example, from the start, he 

publicized the Grove is a place for family 

recreation, showing only pictures that entertain 

all age groups, and he has never 

compromised on this point in his regular 

shows. 

When a number of customers began 

making requests for special pictures, 

Thomas did not yield to the temptation to 

break his family policy occasionally. Instead 

he established an "8:00 Curtain Theatre," 

and presented the special films 

every Tuesday night. He explained, in the 

Upland Daily Report, and in heralds that 

the idea of the Tuesday night showings 

came from his patrons and that the Grove's 

family policy prohibited him from screening 

some of the requested pictures designed 

for adult consumption only. 

"STAND UP OR GET OUT" 

However, last September, Thomas 

started a policy based only on his own 

idea, but an idea which events have proved 

is common to a lot of other people. With 

a desire to instill and fm-ther patriotic 

sentiments in his fellow citizens, especially 

the younger generation, he started playing 

the National Anthem at the beginning of 

the featm-e, and he established a rule that 

meant in plain terms, "stand up or get 

out." 

The Anthem is introduced over the 

sound system thus: Our National Anthem 

will be played in a few seconds. We ask 

that all stand for 1 Yz minutes, handicapped 

John Cusak, general manager of the Astor Theatre on 

Broadway, gave important lobby display spoce to this 

40x60 in advance of his opening of "The Incredible 

Mr. Limpet." The poster features the "Limpet" 

Sweepstakes, offering outstanding prizes, and the 

Arthur Godfrey recording of "1 Wish I Were a Fish" 

from the comedy-with-music. 

— G6 

: 

persons excluded, of coui-se. If standing 

for the Anthem violates your religious convictions, 

then kindly step out into the lobby 

until it is over. We do require everyone in 

the auditorium and those within sight of 

our screen to stand. 

"Without hesitation we ask those who 

ridicule or remain seated during the period 

to leave the theatre," Thomas reports. 

Natm-ally, there was controversy; even 

the inclusion of the name of God in public 

school programs has created plenty of 

that. And Thomas has asked some 300 

persons, some of them "pretty prominent," 

to leave the Grove" for not paying proper 

respect to the flag" in five months after he 

started the National Anthem. But he has 

stuck by his policy and forthrightly defended 

it by office interviews, by personal 

letters and in the newspapers. 

Late in January the Ontario-Upland 

Daily Report, in an article headed, "Rise 

or Leave," related that the playing of the 

National Anthem has not hurt the Grove 

business at all; if anything, it has increased 

business. 

Thomas admits that persons who find 

; 

fault with the policy do not write their 

protests and sign them in letters. On the 

other hand he gets lots of letters commending 

his stand on patriotism. An example 

of one of the laudatory letters he 

has received follows: 

SUPPORT AT BOXOFFICE 

i 

: 

"After attending youi- theatre last night 

my wife and I mutually agreed to attend 

your shows more often. This decision was 

made not because of the courtesy extended 

by yom- employes, the excellent 

program or the cleanliness of your theatre. 

Our decision was based on yom- having 

everyone stand and sing the National Anthem 

... Do continue your patriotic intermission." 

Another letter: 

"I want to commend you for youi- fine 

patriotic spirit in trying to help people 

become more aware of the freedom symbolized 

by our National Anthem and our 

flag. Even though you probably have lost 

a fevsr people in making this wonderful 

stand, you will gain more because you 

are standing up and being counted." 

The same policy is followed in Thomas' 

Huntington Beach theatre. The American 

Legion there gave son Larry a special 

commendation for the "stand-up" for patriotism. 

FIRM IN HIS POLICY 

Thomas has explained to various dissen- 

; 

ters that although he operates a business 

that serves the public, "it is operated with 

rights granted to us by the Constitution 

and the free enterprise system." And one 

of these rights is follow a precept engraved 

on a card stuck up on the door 

jamb of his theatre office: 

"Patriotism means to stand up for your 

country.—Theodore Roosevelt." 

Harry Rackin, who headquarters on 

South Vermont in Los Angeles, is Thomas' 

buyer and booker. 

BOXOFTICE Showmcmdiser : : April 27, 1964 

J

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and 

I 

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! 

selling 

j 

, 

21 

1 

inee, 

', 

autograph 

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I 

I to 

I 

He 

; 

two 

At another time he gave out chocolate 

kisses—kisses of the vampire! 

had a local hobby shop give away 

monster kits to the youngsters attend- 

ing the Satm-day matinee in "the most 

gruesome monster" outfits. 

and his wife had honeymooned 

in Acapulco (just a matter of months previously) 

, and he had some genuine Mexican 

on hand ready for just such a picas 

"Fun in Acapulco." So the Ritz 

manager put on Mexican costume—a Mex- 

ican shirt with red and white sash, a somblack 

pants, etc.—and walked a- 

town telling the natives about the 

attraction. 

j 

I 

I 

Lowrey 

I 

I 

; 

articles 

I 

ture 

j 

i 

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brero, 

I 

round 

I 

1 

on 

• breaking 

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, 

above 

I 

Real Vampire in Lobby 

Autographs Heralds 

A frightening male vampire, complete 

with black cloak and fangs, roamed the 

streets of Russellville, Ai'k., prior to "Kiss 

Jack Lowrey masquerades as a vampire at the Ritz 

Theotre in Russellville, Ark. 

of the Vampire." The vamp was friendly 

manager of the Ritz Theatre, Jack Lowrey 

in costume! 

The black coat was Lowrey's old tuxedo 

[ 

from college days, taken from the closet 

dusted off; the vampire teeth were 

fashioned gratis by a local dentist, while 

his wife and mother-in-law made his redlined 

cloak. As a final ghastly touch, Low- 

rey put some red food color on his fangs 

and chin. 

He used the getup a week in advance, 

taking up tickets on Saturday night and 

them in the boxoffice on Sunday 

night. The reaction of the kids and underelement 

was great. At the Saturday mat- 

"Dracjac the Vampire" even gave his 

in blood (red ink) on the backs 

of heralds! 

"Believe it or not, the children lined up 

get the vampire's autograph," Lowrey 

reports. 

The time was late last fall, so Lowrey put 

a genuine Mexican Christmas pinata 

in front of the theatre. A pinata 

is a hollow papier-mache animal that is 

filled with all sorts of toys and goodies. 

Childi-en are blindfolded 

, 

and given sticks; 

the trick is to break the pinata hanging 

their heads. 

Clock in Strangelove' Time Contest 

Keeps Window Display Alive 14 Days 

A "Guess When the Clock Will Stop" 

contest got a window display at the busiest 

downtown corner in Utica, N.Y., P. W. 

Woolworth's, for "Dr. Strangelove or: How 

I Learned to Stop Worrying and Love 

the Bomb" at Kallet's Olympic Theatre. 

J. R. O'Brien, Kallet manager, had a 

large eight-day Regulator clock in the window, 

starting one week prior, with a onesheet, 

eight 8x10 stills, the Life magazine 

article on "Dr. Strangelove" and entry 

blanks. Copy urged, "Guess when the clock 

will stop." Entry blanks were available at 

an information desk in the rear of the 

store, where a large poster was used. 

The clock didn't run down in eight days; 

it continued to run for 14 days, right into 

the run of "Dr. Strangelove," which gave 

more time than originally planned for the 

window display. The winner of the contest 

received a six-month pass to the Olympic. 

Local deejays plugged the guess-whenthe-clock-stops 

contest and also a Guess 

the Tune competition. Passes were sent 

out to people naming the tunes. 

A one-sheet with this copy, "We have 

the HOT LINE in spring shoe fashions . . . 

See the HOT LINE comedy at the Olympic 

Theatre, etc.," was put up in the Thom 

McAn shoe store. The display was moved 

to the lighted doorway in the evenings. 

Four days in advance, O'Brien taped the 

glass theatre doors with masking tape and 

placed Civil Defense posters on them. 

Stenciled on the glass in fluorescent red 

paint was "We are ready for the BOMB 

SHELL of laughter ... See DR. STRANGE- 

LOVE." The stencil also was used on the 

sidewalk in front. 

Air Force cutouts obtained from the local 

recruiting office were placed in the outer 

lobby. 

On opening day, O'Brien had a six-foot 

There was a big crowd end a big time at Loew's 

Theatre in Syracuse, N.Y., on Easter Monday morning, 

as an interesting collection of prizes displayed here 

assured. Each year Noah's Ark, which has a group of 

toy, sports and auto accessory stores in Syracuse, 

sponsors a big matinee. With the big list of prizes, 

the attendance of many adults was assured. Manager 

Sam Giilman had admissions set at 50 cents children, 

75 cents adults. 

S££ THE TRUE\ 

CONFESSIONS H 

SALESMAN/ 

see'whats up front" starts wed. 

if i;. . I 

Robert Oda, who contrives to come up with a striking 

promotion for nearly every attraction at his Twin 

Drive-ln at Cincinnati, put up signs like this one for 

"What's Up Front." The cincher was the bras, which 

added to "salesman" and "confessions," plus the 

title made for o real interest arouser. It was a clever 

adaptation of a pressbook idea. 

balloon flying about six feet above the 

marquee. It was lettered, "See Dr. Strangelove." 

Directly beneath was a 30x40 sign, 

"When will the balloon go up?" after the 

cliche in the film on when will the bomb 

drop and the war start? 

A two-column ad in the local college 

paper read in black type: "All Indications 

Ai-e That at Least a Dozen People 

in the Utica Area Will NOT Want to See 

"Dr. Strangelove or : How I Learned to Stop 

Worrying and Love the Bomb' . . . We 

Thought the Rest of You Would Like to 

Know That It Opens (playdate) at the 

Olympic Theatre, Downtown Utica." 

Les Coulter, exploitation manager for 

Kallet Theatres, helped in the campaign. 

O'Brien reports "Dr. Strangelove" gave the 

theatre its best two-week engagement. 

Pressbook Ideas Work 

Well for 'Charade' Run 

Thi-ee of the "Charade" pressbook ideas 

were used by Ed Kidwell, manager for 

Frontier Theatres at Roswell, N.M., for the 

showing at the Plains Theatre. 

Leaflets telling how to play the orange 

game were passed out a week in advance 

to two high school girl clubs. "Cheek to 

cheek and chin to chin, hold your partner 

close to win . . . Everybody Plays the CHA- 

RADE Orange Game!" read the leaflet 

toplines. 

Other leaflets, made up from the pressbook 

mat, on the "Charade" Crime Maze 

went to barber shops, and were passed out 

at the door of the theatre. 

"The "Charade" Crossword Puzzle leaflet 

was mailed to all beauty parlors in the 

area with the following mimeographed 

letter signed by Kidwell: 

Hello: 

Do you have any crossword puzzle fans there 

under the dryers? 

Give them one of these enclosed CHARADE Crossword 

Puzzles to work. You will note thot the first 

100 correct ones turned into the Plains before 

(dote) will receive a free ticket to see Cory Grant 

and Audrey Hepburn in CHARADE which starts 

(date), at the Plains Theatre. 

We hope you will take the time to see this picture, 

and we're enclosing a couple of complimentary 

tickets for you to use. 

BOXOFFICE Showmandiser : : April 27, 1964 — G7

i 

' 

XHIBITOR HAS HIS SAY 

5. lABOUT PICTURESI 

ALLIED ARTISTS 

Play It Cool lAA>—Bobby Vee. Helen Shapiro, 

Billy Fury. For a teenage musical, 

good songs and good cast, with English 

stars and rock 'n' roll. The teens came to see 

it, but left. Did not fill here. Need the 

Beatles? Played Fri., Sat. Weather: Fair.— 

Ken Christiansen, Roxy Theatre, Washbui'n, 

N. D. 

BUENA VISTA 

Bon Voyage iBV> — Fred MacMurray, 

Jane Wyman, Michael Callow. I usually 

don't say anything about Disney, but "Bon 

Voyage" is the most. This movie had everything 

for everyone. It's one of the oldtime 

great huinan interest comedies. Wonderful.—W. 

S. Punk, Kingstree Drive-In, 

Kingstree. S. C. Pop. 2,500. 

COLUMBIA 

Running Man, The iCoU—Laurence Harvey, 

Lee Remick, Alan Bates. In color and 

'scope. Part of the cast with English accent 

hard to understand. Not much of a 

story and not much of a picture. Played 

Sun.. Mon., Tues. Weather: Okay.—E. A. 

Reynolds, Strand Theatre, Pi'inceton, Minn. 

Three Stooges Go Around the World in a 

Daze, The (Col)—Moe Howard, Joe De 

Rita, Larry Fine. This didn't do the business 

of the previous escapades but still 

drew slightly above average. Lots of action 

and corn, two excellent ingredients 

for a pictui-e. Played Sun., Mon. Weather: 

Good.—Leonard J. Leise, Roxy Theatre, 

Randolph, Neb. 

METRO-GOLDWYN-MAYER 

Captain Sindbad (MGM) —Guy Williams, 

Heidi Bruhl, Pedro Armendariz. Another 

wonderful and entertaining Arabian-nights 

tale that the kids and teenagers go for 

and adults bring their children with them. 

Keeps them quiet! Business was good. 

Played Thurs., Fri., Sat. Weather: Nice.— 

Paul Fournier, Acadia Theatre, St. Leonard, 

N. B. Pop. 2,150. 

Flipper (MGM)—Chuck Connors, Luke 

Halpin, Kathleen Maguire. A big, so-called 

family pictm-e that was a dud here. The 

"fish" rental was more than John Wayne's 

"Donovan's Reef," and yet, never reached 

50 per cent of "Reef's" gross. Even the kids 

didn't go for "Flipper." Played Sun., Mon. 

Weather: Warm.—Ken Chi-istiaiison, Roxy 

Theatre, Washburn, N.D. Pop. 913. 

Follow the Boys (MGM)—Connie Francis, 

Russ Tamblyn, Paula Prentiss. Not 

nearly as good as "Where the Boys Are." 

Business only fair. Connie Francis is a 

much better singer than actress. Played 

'ThnlY Spool of TV 

Enjoyed in Carolina 

"The Thrill of It All" is a top picture 

for anyone, anywhere. Doris has been 

getting better, since the early '50s. A 

wonderful "spoof" on TV. I liked it. So 

did my patrons. 

W. S. FUNK 

Star Theatre 

St. Stephen, S.C. 

High Praise Is Given 

'Lilies of the Field' 

I believe that "Lilies of the Field" is 

the finest, the best picture I have ever 

shown. The acting was wonderful, the 

story clever, the touch of religion was 

just right. Play it. You will go home 

with a good, rich feeling. 

Opera House 

Miltonvale, Kas. 

JOHN BAILEY 

Sun., Mon. Weather: Fair and cool.—Terry 

Axley, New Theatre, England, Ark. Pop. 

2,136. 

Hootenanny Hoot (MGM)—Peter Breck, 

Pamela Austin, Ruta Lee. The crowd that 

goes for this type of music ate it up. Same 

old Sam Katzman formula, but they satisfy. 

Played Sun., Mon. Weather: Mild.—Jim 

Eraser, Auditorium Theatre, Red Wing, 

Mima. Pop. 12,500. 

Tarzan's Three Challenges (MGM)—Jock 

Mahoney, Woody Strode, Ricky Der. As far 

as action, thrills and scenery this picture 

had everything. It's too bad Metro can't 

find an actor that acts, talks and looks 

like Tarzan is expected to. I think Jock 

Mahoney is eventually killing Tarzan trade. 

As far as I'm concerned Johnny Weismuller 

played the best. Put an actor similar to him 

into the lavish productions we have today 

and I'm sure Tarzan would boom once 

again. Business: average. Played Thurs., 

Fri., Sat. Weather: Cold.—Joseph Machetta, 

Emerson Theatre, Brush, Colo. 

V.I.P.S, The (MGM)—Elizabeth Taylor, 

Richard Burton, Louis Jourdan. A long 

two houi's at an air terminal. Color photography 

good. Sound recording of high 

quality. Entertainment value questionable, 

as I had no one to see it. A few women 

wanted to see what Liz had that they didn't 

and if they had it how she used it. I'm 

sm-e it wasn't planned and produced for 

my situation. Played Sun., Mon., Tues, 

Wed. Weather: Okay.—E. A. Reynolds, 

Strand Theatre, Princeton, Minn. 

PARAMOUNT 

Come Blow Your Horn (Para)—Frank 

Sinatra, Lee J. Cobb, Molly Picon. One of 

Sinatra's best, but the kid brother almost 

steals the show. I want to repeat it some 

time when the weather is better as we almost 

got rained out. Played Sunday. 

Weather: Rain and fog.—I. Roche, Starlite 

Drive-In, Chipley, Fla. 

Donovan's Reef (Para)—John Wayne, 

Lee Marvin, Jack Warden. A real good 

show with beautiful scenery but for some 

reason or other it didn't draw like the 

usual Wayne pictures do. But the picture 

is sure worth a good playdate. Played Sun. 

thi-ough Wed., Weather: Good.—M. W. 

Long, Lans Theatre, Lansing, Iowa. 

Fun in Acapulco (Para)—Elvis Presley, 

Ursula Andress, Elsa Cardenas. Paramount 

seems to have the best results with the 

Elvis attempts. I expected a little more 

sea side photography. However, it was a 

fast-moving, pleasant little picture. Two 

or three very fine numbers. It does not 

measure up to "Blue Hawaii," however. 

Teenagers will tromp to it. Played Sun. 

through Wed. Weather: Good.—E. A. 

Reynolds, Strand Theatre, Princeton, Mimi. 

Wonderful to Be Young (Para)—Cliff 

Richard, Robert Morley, Carole Grey. This 

appealed to many teens. This was the fastest 

moving English-made musical we have 

shown here. The tempo kept the watchers 

wondering what was coming next. Cliff 

Richard sings beautifully. Played Fri., Sat., 

Sun. Weather: Cold.—C. D. Simmons, 

Grace Theatre, Grace, Ida. 

West Side Story (UA)—Natalie Wood, 

Richard Beymer, Russ Tamblyn. Believe it 

or not I had walk-outs on this pictm'e. I 

thought it was excellent entertainment but 

evidently not all my patrans shared my 

views. Didn't make a dime with UA's 

terms. Played Wed. through Sat. Weather: 

Cold.—Joseph Machetta, Emerson Theatre, 

Brush, Colo. 

UNIVERSAL 

The Birds (Univ)—Rod Taylor, Jessica 

Tandy, Suzanne Pleshette. Everyone said, 

"We saw it in and didn't like it." 

I still say it's a very good pictm-e. The big 

town milked this for us. Business below 

average for a thriller like this. Played Sun., 

Mon. Weather: Fair.—Ken Christiansen, 

Roxy Theatre, Washburn, N.D. 

King Kong vs Godzilla (Univ) — Michael 

Keith, Harry Holcomb, James Yagi. 

This was thoroughly enjoyed by the few 

children that tui'ned out. A few adults came 

out of their warm houses to see it, too. 

But as a three-day booking, it gave us a 

very poor Thm-sday, Friday, Satm-day. As 

a Satmday matinee program it might have 

been okay. Pretty good dubbing. I liked 

it, but it had no other adult appeal. Played 

Thurs., Fri., Sat. Weather: Cold.—Carl W. 

Veseth, Villa Theatre, Malta, Mont. 

Tammy and the Doctor (Univ)—Sandra 

Dee, Peter Fonda, Beulah Bondi, Macdonald 

Carey. Good, as are all Tammy programs. 

Cold weather hit us a low blow, so attendance 

was off, but this was the best of the 

Tammy pictures and we heard some real 

good laughter, for a change. Played Sun., 

Mon., Tues. Weather: Below zero.—Carl 

W. Veseth, Villa Theatre, Malta, Mont. 

To Kill a Mockingbird (Univ)—Gregory 

Peck, Phillip Alford, Mary Badham. A little 

deep for small towns, and cities drain you 

dry before you can play big pictures, usually. 

Only so-so business. Played Sun., Mon. 

Weather: Fair and cool.—Terry Axley, 

New Theatre, England, Ark. Pop. 2,136. 

WARNER BROS. 

Spencer's Mountain (WB)—Henry Fonda, 

Maureen O'Hara, James MacArthur. This 

was a wonderful picture. The scenery was 

beautiful. I believe from the exhibitors' 

viewpoint, boxoffice-wise, etc., that this is 

one of the best pictures of the year.—John 

Bailey, Opera House, Miltonvale, Kas. 

Dual-Bill Gives Best 

Weekend of Year 

Double billed UA's "Twice Told Tales" 

with MGM's "Captain Sindbad" for the 

best Friday -Saturday business we have 

had this year on a double-feature bill. 

Adults, as well as children, enjoyed it 

very much. 

Mansfield Theatre 

Mansfield, La. 

FRANK PATTERSON 

— 68 — BOXOFTICE Showmandiser : : April 27, 1964

' 

' 

} 

Ho 

' 

Drama 

I 

I ©Der 

I 

j 

j 

I 

.Vanguard 

An interpfetive analysis of lay and tradcpress reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

olso serves OS on ALPHABETICAL INDEX to teoture releoses. it) is tor CincmoScopo, V VutaVision; 

pi Ponovision; t Techniromo; s Other onomorphic processes. Symbol CJ denotes BOXOFFICE Blue Ribbon 

iÊVlEW DIGEST 

AND ALPHABETICAL INDEX 

ft Very Good; 

-t- Good; — Fair; — Poor; = Very Poor. In the summary H is rated 2 pluses, = as 2 minuses. 

J, I 

^, Ml 

SIO ©Becket (148) ® Para 3-16-64 A3 

816 Best Man, The (102) Drama. UA 4- 6-64 A4 

Com 

792 Billy Liar (96) © Com Dr Conf I 1- 6-64 A3 

CD 

+ + 

+ + 

>ii-|xcc£Eza 

. 

i 

H 

+ ± 

2-10-64 

4-13-64 A2 

5+ 

789 Act One (110) Bio Dr WB 12-23-63 A2 

++ -f 

-I- + 

811 Advance to the Rear (97) ® Com..MGM 3-23-64 

the Skin. An (102) Dr. .Zenith 2-10-e4 C 

'800 Affair of 

All 767 the Way Home (103) Dr Para 9-30-63 A2 

•787 ©Alone Against Rome 

2+ 

(100) Rom Spec Parade 12-16-63 ff 

H 

792 0*"ie'''" America (174) Dr WB 1- 6-64 A3 

tt 10 + 

-H- 

.'803. . And Suddenly It's Murder 

' 

(90) C Royal 2-24-64 A2 

H- 3+ 

Any Number Can Win (116) 

Ad»-Dr MGM 10-28-63 

H 5+ 

—B 

1820 ©Ballad of a Gunfighter 

. (84) Action West Parade 4-20-64 + 

H- tt ++ 

+ + + 

+ + ++ 

779 ©Blood Feast (71) 

Dr Boxoffice Spec- 11-18-63 

+ 4+ 

1804 Brass Bottle^ The (89) Com Fant.Univ 2-24-64 Al 

|764 Burning Court, The (102) 

Trans-Lux 9-16-63 A2 

tt + + 

776©Ca))tain Newman (126) Dr Univ 11- 4-63 A2 

++++++ 

+ ± 

|774 ©Cardinal, The (175) ® Drama Col 10-28-63 A3 

S20 ©Carpetbaggers. The (150) .p. Dr.. Para 4-20-64 B 

+ + 

749 Carry On Regardless (87) Com Governor 7-22-63 

'787 ©Cavalry Command (SO) Adv Dr.. Parade 12-16-63 Al ++ 

+ + 

+ + 

1792 Ceremony, The (105) Drama UA 1- 6-64 A3 

1318 ©Chalk Garden, The (106) Univ 4-13-64 A2 

1770 ©Charade (114) Mys-Com Univ 10- 7-63 A2 

1751 ©Checkered Flag, The (83) MPI 7-29-63 Dr -|- ± 

794 Children of the Damned 

(81) Hor Dr MGM 1-20-64 -|- A2 + 

Chushingura (108) (D Drama Toho 10-14-63 A2 W 

Ciske the Rat (SS) Melodrama 

(sub titles) Bakros 8-26-63 -f 

1-f 

)742 ©Cleopatra (221) Todd-AO 

H- ++11+ 

-I- Hist-Speclacle 20th-Fox 6-24-63 B ++ ++ 4+ 

'87 ©Comedy of Terrors, 

The (96) ® Farce AlP 12-16-63 B -f 

Comedy 

Commando (95) War Drama AlP 4-6-64 + 

|!16 

'n3 Common-Law Wife (81) Melodr CD A 10-28-63 -|b75 

Crawling Hand, The 

(89) Sc-Fic Hansen SR 11- 4-63 

bl3 ©Crimson Blade, The (81) (D Cos Dr Col 3-20-64 

' 

—1>— 

2-10-64 A2 + ± 

!50fl©0ark Purpose (97) Rom Dr Univ 

fS08 Day and the Hour, The (104) Dr. .MGM 

Dead Ringer (115) Drama WB 

+ 

+ ± 

3- 9-64 

;'97 2- 3-64 A3 

i'53 Defiant Daughters (91) Melodrama. .Times 8- 5-63 

•tt 

Rosenkavalier 

(200) Opera Showcorporation 

jSlSQDevil-Ship Pirates s Adv Dr.. Col 

(86) 

Devil and the Ten Commandments, 

j 

The (120) Episodes Union 

I 

©Die Fledermaus (107) Operetta. .Casino 

' 

©Dimka (75) Com Drama Artkino 

Doll, The (96) Psy Dr Kanawha 

isoi Dr. Crippen (97) Cr D WB 

li04O0ream Maker, The (86) Mus Univ 

'97 Dr. Strangelove or: How I Learned to Stop 

Worrying and Love the Bomb 

12-23-63 B 

2-24-64 

4- 6-64 

2- 3-64 C 

2-17-64 

2-24-64 Al 

2- 3-64 A4 

(93) Fantasy Dr 

—E— 

Col 

;06©Ensign Pulver (104) ® Comedy.. WB 3-2-64 

I S4 ©Europe in the Raw 

(70) Novelty Eve Prod 12- 2-63 

Easy Life, The (105) Dr Colorama 1-27-64 A4 

(73) Mys 20th-Fox 2-17-64 A3 

-"- 

83 Face of War, The (105) Doc Janus 12- 2-63 

19FB1 Code 98 (104) Doc Drama WB 4-20-64 Al 

|l6®Fall of the Roman Empire 

I 

(180) Period Spec ® Para 4- 6-64 Al 

'6©Fire in the Flesh 

(80) Rom MeloDr Pacemaker 11- 4-63 -(- 

Fire Within, The (110) MeloDr.. Governor 3-9-64 -f 

FUunboyant Sex, The 

(76) Drama Shawn Int'l 9-30-63 ± 

2 ©Flight From Ashiya (100) ® Adv..UA 3-23-64 A3 -|- 

»©4 lor Texas (115) Dr WB 1-20-64 B -f- 

S ©Froo Ruaa \Mtk Lw« 

++++ + + 

4-f 

± 4+4- 

ff 10+ 

-H- ++ 10+ 

+ 4+ 

-)- ++ 7+ 

=t + 5+1- 

++ 4+ ++ 10+ 

++ + ++11+ 

+ 3+1- 

± 3+1- 

2+ 

+ + 4+ 

+ 4+ 

++ ++ +11+ 

2+1- 

+ -f 4+ 

++ 4+ # 8+ 

+ + + 6+2- 

+ 2+ 

1+ 

4+1- 

+ 4+1- 

++ 5+ 

tt 6+1- 

2+ 

3+ 

4+2- 

H 6+1- 

H- 

1+ 

H- 4+1- 

+ 5+2- 

2+1- 

++ + 5+ 

+ -tt ± ++ 9+1- 

1+1- 

+ + + ++ 6+ 

1+ 

3+ 

3+1- 

tt 8+ 

1+ 

1+ 

+ 2+1- 

3+2— 

-f- 6+3- 

(118) Ac Dr UA 3- 2-64 B + 

2781 ©Fun in Acapuico (97) Para 11-25-63 ++ 

2789 Fury at Smuggler's Bay 

(92) Ac Dr Embassy 12-23-63 A2 ± 

2766 OCiant of Metropolis, The 

(91) Sc-Fiction Seven Arts 9-23-63 + 

2783 Girl in Trouble (82) MeloDr . 12- 2-63 + 

27S5 Glass Cage. The (841/2) 

Sus Drama Futuramic SR 12- 9-63 -t- 

2801 ©Gladiators Seven (92) ® Hist D MGM 2-17-64 Al + 

2799 Global Affair, A (84) Comedy MGM 2-10-64 A3 + 

Pressure of Guilt (113) Susp Dr (f) Toho 2-10-64 ++ 

Golden Plague, The (95) 

Melodrama (sub-titles) Bakros 8-26-63 ++ 

2817 Great Armored Car Swindle, 

The (59) Mys Falcon 4-13-64 + 

2805 Great Battle of Europe (60) 

Doc WWI I Artkino 3- 2-64 + 

2752 Greenwich Village Story 

(95) Drama Shawn IntI 7-29-63 + 

2804 Guest. The (105) Drama Janus 2-24-64 ± 

—H— 

Hand in the Trap (90) Drama. .. .Angel 8- 5-63 

2807 He Rides Tall (84) W Univ 3- 9-64 B 

++ 

+ 

Hidden Fortress, The (90) Melodr. .Albex 7-29-63 + 

2802 Hide and Seek (90) Susp C Univ 2-17-64 + 

High and Low (..) ® Mys ..Confl 2- 3-64 + 

Dr 

©Honoluiu-Tokyo-Hong 

Kong 

(102) Drama Toho 1-13-64 + 

2777 Householder, The (100) Com-Dr. . Royal 11-11-63 A2 + 

House on the Front Line, 

The (105) War Drama Artkino 9-23-63 ++ 

26S6©How the West Was Won (165) Cinerama 

Historical Drama MGM-Cincrama U-26-62 Al ++ 

2780 Hunchback of Rome, The 

(84) War MeloDr 

—1— 

Royal 11-18-63 + 

2771 y©lncredible Journey, The 

(SO) True Life Adv BV 10-21-63 Al ++ 

2795 ©Incredible Mr. Limpet, The 

(99) (g) Comedy WB 1-27-64 A 1 ++ 

2765 ©Invincible Gladiator, The 

(96) Adv Spec Seven Arts 9-23-63 + 

2761 Invitation to Murder (65) 

Sus Melodr Atlantic 9-9-63 + 

2811 Iron Angel (71) War Drama. ... Kennedy 3-23-64 + 

2780 ©It's a Mad, Mad. Mad, Mad 

World (195) ® Com UA 11-18-63 ++ 

2781 Journey Into Nowhere (75) 

Sus Dr Globe-SR 11-25-63 + 

Julie, the Redhead Shawn Int'l 12-23-63 + 

(96) Com.. 

2764 Just Once More! (78) Melodrama. Janus 9-16-63 ++ 

OD > iZ zee ^sizo 

± + + + + 7+- 

1+ 

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5+1- 

4+1-

REVIEW DIGEST 

II 

AND ALPHABETICAL INDEX Very Good; + Good; — Foir; — Poor; — Very Poor. In the summary ++ is rated 2 pluses, — as 2 minuses. 

s 

., 

i

' 

©The 

i 

©Gunfidht 

'• 

Tuesday 

I 

I 

BOXOFncE Rooir;nf:„i,i= 

. 

©-X"—The 

Anvil 97 1 Qfi4 

«tuf« Bfciductions bv compony in order o( release. Running time is in parentheses. © Is for CinemoScope; 

VirtoVisionr® Pono'ision; rir Techniramo; LSI Other onamorphic processes. Symbol U denotes BOXOFFICE 

Aword; © Color Photogrophy. Letters and combinations thereof indicate story type—(Complete 

ly on next poge). For 

uo Ribbon 

review dotes and Picture Guide poge numbers, see REVIEW DIGEST. 

ALLIED ARTISTS | H 

AMERICAN INT'L | =^ BUENAVISTA 

chart 

COLUMBIA >^ CONTINENTAL 

I 

Gun Hawk (91) . .Ac 

liory Culhoiin, liocJ Cameron. 

Buta Lm. ItoJ Lauren 

; Cry of Battle (99) D 

! Van llellln, lUia Moreno, 

James Mac.\rlliur 

©The Haunted Palace (85) 

{g Ho. .812 

Vmcenl Price. Lun Cbanej', 

liebra Paget 

The Three Stooges Go Around 

the World in a Daze (94) C. 

The 'lliree Stooges 

Shock Corridor (101) D. .6305 Man With the 

Peler lireck, Constance Towers, X-Ray Eyes (SO) ....SF..809 

Gene Evans, James Best Hay Mllland, Diana tan der Vlls 

©Summer Holiday 

(100) © C/M..S13 

(nlff Itlchard, Lauri Peters 

The Old Dark House (86). 

Tom Paston. llobert Murli 

Janette Scutt 

©The Running Man (103).. D. 

Laurence Harvey. Lee Uemlck. 

Alan Bates 

at Comanche 

Creek (90) W..6309 

Audle Murphy, Miller 

Colleen 

Soldier in the Rain (ST'/a) CD. .6401 

I Jackie Gleason. Steve McQueen, 

Weld. Tom Poston 

(Pre-release engagements only) 

©Pyro—The Man Without a 

Face (93) Ho 

Itarry Sullivan. Martha Hyer 

'u*©lncredible Journey. 

The (80) D..145 

True Life Adventure 

Emile Geneat, John Dralnle. 

Sandra Scott 

©Under the \ 

Tree (UO) 

.lack Lemmiin 

{lean Junes, 

Ladies Who Do (85) . Com. 

Hubert Moiley. Peggy Mount 

€)Goliath and the Sins of 

Babylon (80) ® Ac. 517 

Mark Forrest. Scllla Gabel. John 

Billy Liar (98) CD. 

Torn Courtenay. Mona Wa.'hhourn« 

©Samson and the Slave 

Queen (86) ® Ac. .821 

Allen Steele. Pierre Brice 

Life in Danjcr (63) Sus. .64(M 

Derrin .Nesbitt, Julie Hopkins 

Soldier in the Rain 

(General release-See November) 

©The Comedy of Terrors 

(85) (g) C..819 

Vincent Price. Peter Lorre 

High and Low (142) ® Mys 

Tnshlio Mlfune, Kyoto Kagawa, 

Tatsuya Nakadal 

War Is Hell (81) D..6308 

Tony Russell, Baynes Barron, 

Judy Dan 

A Yank in Viel-Nam (80) Ac. 

Marshall 

T1iom[)tiun 

Commando (95) Adv.. 822 

Stewart Granger, Iforlan Gray 

©The Misadventures of 

Merlin Jones (88) C..153 

Tommy Kiik. Aiuielte Funlcello, 

Lmn Ames 

The Victors (175) ® D..013 

Vincent Edwards, Mellna Mercourl, 

Jeanne Moreau. Romy Schneider 

Dr. StrangelovB or; How I Learned 

to Stop Worrying and Love the 

Bomb (93) C. .004 

Peter Sellers. Scott. 

George C. 

Sterling Ilayden 

To Bed. .Or Not to Bed (103). 

Alberto Sordi 

Point of Order (97) 

Array-McCarthy Hearings 

The Strangler (89) D..6403 

Victor Buono, Selette Cole, 

Robert 

Elseo 

Under Aoe (84) Tetn Or. .820 

Anne MacAiiams, Judy Adler 

(Hoadshow engagemenis only) 

©A Tijer Walks (91) . 

Vera Mllrs. Brian Keith. 

Pamela 

Franklin 

©The Swingin' Maiden (81).. C. 015 

Michael Craig, Anne Helm, Cedl 

Parker 

©Mediterranean Holiday 

(125) 

Narrated bv Burl Ives 

Never Put It in Writing 

(93) Susp Com. .6406 

Pat Boone. Fldelma Murphy 

©Some People (..) ..Teen M..818 

Kenneth More, Ray Brooks 

©Muscle Beacii Party 

(94) ® C..A01 

Frankle Avalon. Annette Funicello 

They All Died Laughing (94). 

Janet Munro, Leo McKern 

The Naked Kiss (921/2) ..D..6407 

Constancu Towers. Anthony Elsley 

The Last Man on 

Earth (86) SF..A03 

Vincent Price, Bettoia 

Franca 

0Goliath and the Island 

of Vampires (92) If) ..Ac..A02 

Gordon Scott, Gia -na Maria Câle 

Psyche 59 (94) D. .017 

Patricia Neal. Curt Jurgens, 

Samantha Bggar 

Quick Gim (88) W. 

Audio .Murphy. Merry Anders 

Black Like Me (107) 0. 

James Whllmore. 

©Day the Earth Froze 

(67) © SF..A09 

Nina .Vnderson. Jon Powers 

Evil Eye (93) Ho. .814 

Leticia Roman, John Sa:[on 

The Organizers ( . 

. ) — "j . 

Marcel Mastrolanni, Annie Olrardot 

©Black Sabbath (95) ....Ho.. 815 

Boris Karlult, Mark Damon 

©Masaue of the Red 

Death ® (..) Ho. .A05 

ViiicenI Price. Hazel Court 

©Three Lives of 

Thomasina (97) Ac . . 151 

Patrick McGoohan. Hampshire 

Susan 

The Unearthly 

Stranger (.,) SF..Aa4 

John Neville, Philip Stme 

Master Spy Bus . 

Maiirlre J. Wll.snn. June Thorbiirn 

Train 349 From Berlin (9S) .D. . 

Jose Ferrer, Sean Flynn 

Clash by Nijht D., 

Terence Lonsdon. Jayne 

Jennifer 

The Thin Red Line (99) D . 

Kelr Dullea, Jack Warden 

©Bikini Beach ® Teen C. 

'>ankle Avalon. Annette Funlcello 

©Time Travelers, The ....SF.. 

Preston Foster, Philip Carey 

Warlords of Space ® SF.. 

Captive City Ac. 

Darid Niven. Ben Gaxzan 

Moon-Spinners 

El WaUach, 

Hayley Mills. 

Irene PippaA 

. 

D.. 

Lilith 

Wiirren Realty. Jean Seberg 

The Long Ships D. 

Richard WiilnKirk. Poltier 

Sidney 

Hey There. Ifs Yogi 

Bear Anim Cart 

Good Neighbor Sam Com.. 

Jack Lemmnn. Rnmy Schneider. 

r>Qrothy 

Pro\1ne 

The Love Goddesses Anth. 

The World's Greatest 

Swindles Com D . 

International Cast 

Omicron Com D 

Renato Solvatori

.Uko 

.Kenato 

. 

D. 

..C/D 

, 

FEATURE 

EMBASSY 

CHART 

M-G-M 

Th* key to letteri ond combinations thereof Indicating story type: (Ad) Adventure Droma; (Ac) Act) 

Drama; An) Animated-Action; (C) Comedy; (CO) Comedy-Diomo; (Cr) Crime Droma; (DM) Drat 

with Music; (Doc) Documontory; (D) Drama; (F) Fantasy;(Ho) Horror Drama; (Hi) Historical Drama; (M) Music 

(My) Mystery; (OD) Outdoor Dramo (S) Spectacle; (SF) Science-Fiction; (W) Western. 

PARAMOUNT 

20TH-FOX 

UNITED 

ARTISTS 

The Conjuoal Bed (86) D. .401 

(tull;in) ToKnuazl. 

\l»rlri« \nady. Walter Oilier 

The PajsionatB Tliief (95).. C. 307 

(BiiR-diihbed) . Anna Magnanl 

The Hellfire Club (90) Ad. 334 

Kelili Michrll. Adrlenne Corrl, 

Peter Cushlng 

(SThe Hauntino (112) (B 0. .401 

ll.irrl.s. Julie Clalrr RInom. 

Iflohard Juhnson. Uuss Tarahlyn 

. ©The V.I.P.s (119) .402 

Kliz.ihrth Tavlor. lllfhard Burton, 

Uul-i Juurdan. Bl.w Martlnellt, 

Margaret Kulherrnrd. Rod Tiylor 

Wives and Lovers (103). C. 6303 

.liuet l,elt;h. Van Johnson. 

Shelley Winters, Martha Hyer 

©A New Kind of Love 

(110) C..6304 

Paul Newman. Joaruie Woodward. 

Thelma RItter. Maurice Chevalier 

The Young Swingers 

(..) © 

Itod I,auren, Molly Bee 

The Condemned of Allona 

(109) © D .312 

Sophia Loren, Maxmlllian Schell 

©Marilyn (83) © Doc. 302 

Narated by Rock Hudson 

Thunder Island (65) © D..326 

Gene Nelson. Fay Spata 

©The Leopard (165) © ...0..311 

Burt Lancaster, (âudja (Ordinate 

(General 

release) 

©Twice Told Tales (119) H..631I,' 

Vincent Price. Marl Blanehard 

Johnny Cool (101) D..631!, 

Sllva. Henry Elizabeth Montgomer 

©Stolen Hours (97) ....D..632:i 

Susan Hayward. Michael Craig 

©My Son, the Hero (111) C .6321) 

Pedro Arroendaria 

^ 

©The Wheeler Dealers 

(106) © D. 

Janies Clarner, Lee Remlck 

Square of Violence (96).. D.. 329 

Broderick Crawford, Valentlna 

Cortesa 

©Take Her, She's Mine 

(98) © C..323 

James Stewart, Sandra Dee 

©McLintock! (125) (Pi CD.. 63?.! 

John Wayne, Maureen O'Hara 

©It's a Mad, Mad, Mad, Mail 

World (192) CiB C..640: 

Spencer Tracy. Milton Berle 

Fury at Smuogler's Bay 

192) Ac. 333 

I'eter Ciishlni;. John Kraser, 

.lime Tllorbum 

©The Prize (135) ® P.. 412 

I'aul Newnran, Edviard Robinson, 

G. 

Kike Sommer 

Any Number Can Win 

(118) © D..421 

Jean Gabln. Alain Deloo 

©Who's Minding the 

Store? (90) C 6306 

Jerry Le.tls. Jill St. John. 

Agnes Moorehead 

©Who's Been Sleeping in My 

Bed? (103) C 6310 

I)ean Martin. Elizabeth Montgomery, 

Carol Burnett 

©Move Over, Darling 

(103) © C..324 

Doris Day. James Garner, 

Polly Bergen 

Harbor Lights (68) © ....D..317 

Kent Taylor, Jeff Morrow 

©Kings of the Sun (108) Ad.. 6401 

Vol Rrytmer, George Oiaklrls 

Ladybug, Udyhug (86) D..640! 

The Licht Fantastic (S5)..D..308 

llnlores MollouBal, Barry Bartle 

The Easy Life (105) D. .402 

Vittorlo Oassman, Jean-Loul« 

Trlntlgnant 

the Damned 

Children of 

(81) ® D..414 

Ian lltndry, Alan Bade! 

in Monkey Winter (104) CO.. 

Jean Gabin, Jean-Paul Belmondo, 

Suzanne Flon 

©The Man In the Middle 

(94) © D..401 

Robert Mitchum. France Nuyen, 

Keenan Wvnn. Trevor Howard, 

Barry 

Sullivan 

The Ceremony (105) D..640'. 

Laurence Harvey. Sarah Miles 

©Sunday in New 

York (105) (E) C..413 

Cliff Roberison. Jane Fonda, 

Rnil Taylor 

Love With the Proper 

Stranger (100) C..6312 

-Vatalie Wood. Steve MrQueen 

The Eyes of Annie Jones 

(73) SUS..404 

Richard Conte, Prancesca Annis 

One Man's Way (105) D..S4M 

> 

Don Murray, Diana Hyland 

. 

©The Talking Bear (S6) ..C,.305 

(Kng-dubbed) Riscel, 

Francis Blanche 

A Global Affair (83) C..416 

Rob Hope. Lllo Pulver 

Mail Order Bride (86)

ixomCE Rnoi,i„r:„;îlp. Brian Keith, 

Judl 

Dickinson 

JThs Brass Bottle (89) . .C. .6409 

Tony Randall. Burl Ives, Barbara 

Eden 

Meredith 

)The Chalk Garden (105). . 

Peborah Kerr. John Mills 

ioMmare (83) Susp.. 

I>;nld Knlghl, Moira Redmond 

ide and Seek D . . 6406 

Curt Jurgen«, Janet Munro 

arnie 

Ippl Hedren. Sean Omntry 

jiThe Evil of Frankenstein 

I (87) Ho.. 

l i'eter Cusfalni. Kathy Wild 

q 

©The Caslihan (129) ® AD.. 352 

Cesar liDmero. t'rankle Avalon, 

Broderlck Crawford. Allda ValU 

Wall of Noise (112) Ac .351 

Suzanne Pleshetle. Ty Hardin, 

liorothy Provlne 

©Rampaoe (98) Ad. 353 

Robert Mllchum. MartlnelU. 

Elsa 

Jaefc 

Hav^klns 

©Mary, Mary (126) C..354 

Debbie Reynolds, Barry Nelson 

Michael Rennie 

©Palm Springs Weekend 

(100) CD.. 355 

Troy Donahue. Coraile Stevens 

©4 for Texas (115) D . 

. 356 

Frank Sinatra, llean Martin. 

Anlia Bkberg, Ursula Andress 

The Man From Galveston 

(57) D..360 

Jeffrey Hunter, Preston Foster, 

Joanna Moore 

America America (168) ...D..3S8 

Stathls Glallells, Elena Karam 

©The Incredible Mr. 

Limpet (99) C. .559 

Don Knotts, Carole Cook, Ja«k 

Weston. Andrew Dvggan 

Act One (110) D..362 

Jason Robards Hamilton, 

Jr., George 

HI Wallach 

©A Distant Trumpet (117) . .D. .363 

Troy Donahue, Suzanne Pleshette 

FBI Code 9S (104) 0..364 

Jack Kelly, Ray Danton. Andrew 

Duggan 

©Robin and the 7 Hoods 

(120) (?) C..365 

Frank Sinatra. Dean Martin 

©Ensijn Pulver (104) (g)..C..366 

Robert Walker, Burl Iteg 

_ 

Cheyenne Autumn Ad . 

Spencer Tracy. Richard Wldmark 

Sex and the Single Girl C. 

Tony CMrtls. Natalie Wood . 

Youngblood Hawke Rom Dr.. 

James Francisais. Suzanne Pleshette 

Kisses for My President C. 

Fred MacMurray. Polly Bergen 

A. D. P. 

©Bullet (or Billy the Kid 

(62) West.. Nov 63 

Sieve Brodle 

APEX 

Hand in the Trap (90) Jul 63 

Elsa Daniel, Francisco Rabal 

ARTKINO 

The Great Battle of Europe 

(60) Doc. .Jan 64 

ASTOR 

During One Night (54). D. . 

Don Borisenko. Susan Hampshire 

Five Minutes to Live (80) Cr. . 

Johnny Cash. Donald Woods 

ATLANTIC PICTURES 

Invitation to Murder 

(65) Su$ Dr. .June 63 

Robert Beatty. Lisa Danlcly 

BOXOFFICE SPECTACULARS 

©Blood Feast 

(71) Ho..MeloDr..Sep 63 

Thomas Wood, Mai Arnold 

©Two Thousand Maniacs 

(84) Ho Mclo..Mar64 

Connie Mason. Thomas Wood 

Scum of the Earth! (75) MeloDr. . 

Vickie Miles, Thomas Sweetwood, 

SaJidra Sinclair 

BRENNER, JOSEPH ASSOCIATES 

Karate (80) Ad.. 

.Infl Holt. Frank Blaine 

Ravaged (73) Semi Doc ... . 

CINEMA DISTRIBUTORS OF 

AMERICA 

I Hate Your Guts (87) D..Jun63 

William Shatner, Beverly Lunsford 

Flesh Eaten. Tlie (92) SF Jan 64 

Peter Koslect, Barbara Wilkin 

Fat Black Pussy Cat, 

The (90) D..64 

Frank J«mus. Janet Damon 

Common Law Wife (81) Melo 

Lacy Kelly. Shugfoot Ralne; 

CINEMA-VIDEO 

The Right Hand of the 

Devil (72) Ho.. Jul 63 

Aram Katcher. Lisa McDonald 

Hot Head (72) D.. Jul 63 

John Delgar, Robert (Jlaia 

Perils of the Jungle 

(..) D.. Aug 63 

Clyde Beatty, Stanley Farrar 

No Man's Land (72) Dec 63 

Husi Harvey. Kim Lee 

Week-End (84) D . . Feb 64 

Jena Osterholm. Bruel 

Blrglt 

©Handle With Care 

(82) Mus..Mar64 

Georgia dn. Otis Qreen (all Necro) 

COLORAMA 

The Girl Hunters (103) Mrs..Jun63 

Mickery Spniane. Uoyd Nolan 

Murder Can Be Deadly 

(60) My.. July 63 

Liz Fraser. Kenneth Griffith . . . . 

CROWN-INTERNATIONAL 

Terrified (81) Ac. Sep 63 

Rod Lauren. Tracy Olaen 

As Nature Intended (64) D..0ct63 

Paniela Green 

The Sltydlvers (75) ..Aih..Ho»6S 

Kevin Casey. Erie ToroUn 

Madmen of Mandoras 

(75) SF..Nov63 

Walter Caire 

Blocker. Audrey 

DAVIS DISTRIBUTORS 

©Passion Holiday 

(75) Melo..Nov63 

Chrbty Foushee, Unda Hall 

EMERSON FILM ENTERPRISES 

©The King's Musketeers 

(96) Ac. Jul 63 

Sebastian Stone 

(ôt. Jeffrey 

Monstrosity (65) Ho.. Sep 63 

Erlka Peters, Judy Baraber 

The Jolly Genie 

..(41) Fantasy .Jan64 

A Swingin' Affair (85) Dr.. Dec 63 

Arllne Judge. Bill Wellman 

Two Living One Dead 

(92) Dee 63 

Virginia Travera 

McKenna, BlU 

©Halfway Honeymoon 

(95) D.. 

Ludmllla Tcherina, Anthony Steele 

EVE PRODUCTIONS 

©Europe in the Raw 

(70) Novelty.. Nov 63 

FAIRWAY INTT. FILMS 

The Sadist (84) Ac .Jul 63 

)r.. Arch Hall Helen Hovey 

©The Incredibly Strange Creatures 

Who Stopped Living and Became 

Mixed Up Zombies! 

(..) Mus Feb 64 

(}aab Brandt, Carolyn Brandt 

©What's Up Frontl (83)..Jun64 

Tommy llnlden. Marilyn Manning 

©Tickled Pink (75) Jul 64 

Tommy Holdeo, June Parr, 

Margo Mehllnc 

FALCON 

The Man Who Couldn't 

Walk (64) AdT. .Jane4 

Eric Pohlman, Peter Reynolds, Pal 

Clavin 

The Great Armored Car 

Swindle (59) Mys. .April 64 

FANFARE 

The Playgirls and Vampire 

the 

(76) Ho MeloDr.. Aug 63 

Lyla Rocco. Maria Giovaimlnl 

FILM-MAKERS 

Twice a Man 

(60) Exper Feat... Dec 63 

Paul Kllb. Albert Torgersen 

FUTURAMIC-SR 

The Glass Cage 'B41/2) Sus Dr Dec 63 

John Hoyt, Eilsha C!ook 

Lonnie (75) Susp Dr Dec 63 

Scott Marlowe. Frank Silvera 

GILLMAN FILMS 

Strange Lovers (73) D.. Mar 64 

Walter Kocnig. Sally Le Ojycr. 

Elaine Kaye 

GLOBE 

Journey Into Nowfiera 

(75) Susp Dr. . Dec 63 

Sonja Ziemann, Tony Wright 

The Ship uf Condemned 

Women (83) Melo. Nov 63 

Kerima, Dttore Mannl 

GOVERNOR 

Carry On Regardless 

(87) C. Jul 63 

Sidney James. Kenneth Coruior 

The Lady Doctor (103) ..C. Nov 63 

Abbe Lane, Vlttorlo DeSlea, Toto 

A Touch of Hell (87) D . 

.Anthony Quale, Sarah Churchill. 

Tomorrow at Ten (..).. D -. Mar 64 

John Greeson, Alec Clunes, 

HANSEN ENTERPRISES-SR 

The Slime People 

(60) Ho. Oct 63 

Robert Hutlon, Les Tremayne 

The Crawling Hand 

(89) SF..0ct63 

Peter Breck, Kent Taylor, 

Rod Lauren 

HARLE(3UIN-SR 

Promises! Promises! 

(75) C. Oct 63 

Jayne Mansfield. Maile McDonald. 

HERTS-LION INT'L 

©The Telegian 

(75) © ScFle Feb 64 

Dungeons of Horror (74) Ho.. Feb 64 

Russ Harvey 

©Gorilla (90) © Adv.. Mar 64 

Gla Petry 

The Captives (75) Adv.. Mar 64 

Christine Doermer, Susan Korda 

Bay of St. Michel (90) D. .Apr 64 

. . 

Keenan Wynn. Mai Zetterllnc 

©White Hunter (86) 

® Doc .Apr 64 

(Jeorge Michael, June Michael 

JANUS 

Sparrows Can't Sing 

(93) C..Jun63 

James Booth, Bart>ara Windsor 

Heavens Above (U7) C. Jun 63 

Peter Sellers, Cecil Parker, Brock 

Peters 

The Face of War (105) Doc. . Nov 63 

Just Once More (78) Melo.. Aug 63 

LilU Bergman, Gosta Ekman 

Nurse on W/heels (86) C. Nov 63 

Juliet Mills. Ronald Lewis 

Tlie Guest (105) D.. Feb 64 

Donald Pleasence, Bates 

Alan 

KENNEDY 

War Iron Angel (71) ..D.. Feb 64 

Jim Davis. Margo Wood 

LAKE ENTERPRISES 

There Is Still Room In Hell 

(90) Sus Dr.. Jul 63 

Barbara Valentin, Paul Glawlon 

LOPERT FILMS 

©Tom Jones (131) ...C. Oct 63 

Albert Finney, Susannah York 

©Muriel (115) D.. Nov 63 

©Buddha (134) D.. Jan 64 

Kojlno Honga. Machiko Kyo 

MEDALLION 

(78) D . . 

©Alone Against Rome 

..(100) ® Dec 63 

Rossana Podesla. Jeffries Lang 

©The Witch's 

® 

Curse 

Nov 63 

Kirk Morris. Helene Channel 

The Wastrel (84) D. Mar 64 

Van Heflln, Kille Lambetll 

©The Avenger (108) (f) D.. Mar 64 

Steve Reeves. Cupla Marlier 

©Duel of Champions 

(..) ® D.. May 64 

Alan Ladd 

©Invasion 1700 (..) (s) D. May 64 

Jeanne Craln. John D. Banymore 

MOTION PICTURE INVESTORS 

The Checkercil Flag (83) . 

. 

. July 63 

Evelj-n King Charles Martin 

MPA FEATURE FILMS 

Four for the Morgue (84).. Ac 

Stncy Harris. Louis Slrgo 

PACEMAKER PICTURES 

©Fire in the Flesh 

(80) MeloDr.. Jul 63 

Claudlne Dupuls. Brno Crlsa 

PARADE RELEASING ORG. 

CjCavalry Command 

(84) Ad. Oct 63 

John Agar, Richard Arlen, Myron 

llcaly 

©Ballad of a Gunfighter 

(84) Ad.. Mar 64 

Marty Rut>blns 

Shock (84) Drama Jan 64 

Shell 

Beach Dickerson. Carl Crow, 

PROMINENT FILMS 

Macbeth (120) D.. Oct 63 

.Main ice Evans. Judith Anderson 

RANK-ZENITH 

No. My Darling Daughter! 

(96) Com.. Feb 64 

Jlicliael Redgrave, Michael Craig 

RIVIERA PRODUCTIONS 

©The Starfiohtcrs (81) Jan 64 

ROYAL FILMS INT'L 

The Steppe (. .) Dr. Oct 63 

Charles Vanel. Marina Vlady 

The Reluctant Saint (105). CO.. 

Maximilian Schell. Illcardo Montalban 

of The Hunchback Rome 

(84) MeloDr.. Nov 63 

Gerald Blaln. Anna Maria Ferrero 

©Love on a Pillow 

(102) © Dr.. Jan 64 

Brigitte Bardot, Robert Hossein 

. . . And Suddenly It's Murder 

(90) © Com.. Jan 64 

Vlltorio Gassman. Silvana Mangano 

Red Lips (90) D.. Mar 64 

Cliiistine Kaufmann, Gabrlele FiTzeti 

SEVEN ARTS 

Small World of Sammy 

Lee (105) Aug 63 

Anthony Neuiey. Julia Foster 

©The Giant of Metropolis 

(92) Sc F Sep 63 

Gordon MltcheU. Bella Cortez 

©The Invincible Gladiator 

(96) Adv.. Sep 63 

Richard Isabelle Corey 

Harrison. 

No Tree in the Street 

(96) Melo.. Feb 64 

Sylvia SyTns. Herbert Lom 

SHAWN INTERNATIONAL 

Greenwich Village Story 

(95) D.. July 63 

Robert Hogan, MeUnda Plan* 

Night Encounter 

(SO) War Dr.. Jan 64 

Psychomania (90) . Mar.64 

TOPAZ FILMS 

Atom Age Vampire (87) Ho.. Jun 63 

Albert Lupo. Susanne Loret 

©Battle of the Worlds 

(84) SF..Jun63 

Claude Rains, BUI Carter 

TRANSOCEAN FILMS 

Ordered to Love (82) . D . 63 

Maria Perscliy. Harry Meyen 

TRANS-LUX 

The Burning Court (102) . . . Aug 63 

Nadja Tiller, Jean-Claude Brlaly 

ULTRA PICTURES 

©Two Nights With Cleopatra 

(. .) ® Com. .Jun 63 

Sophia Loren. Alberto Sordl 

Love on the Riviera 

Com (88) Dr.. Aug 63 

Marcello Mastrolannl. Alberto Sordl 

UMPO 

Double Deception 

(101) My. Jul 63 

Jacques Rlberolles. Alice Kessler, 

Rllcn Kessler 

UNION 

The Break (80) Adv.. Sep 63 

Tony Brltlon. William Lucas 

The Playglrl and the War 

Minister (90) . .Comedy. . 63 

Ian Carmlchael. Joan Greenwood 

The Laugh Makers (80) Com.. Nov 63 

Ring CYosby. Bob Hope 

The Sound of 

Laughter (75) Dec 63 

All Star Comedy 

VICTORIA 

Violated Paradise 

(67) Doc.July63 

Narration: Row, Paulette 

Thomas L. 

Gliard 

Psychomania (90) Mys Mar 64 

L« Phlllins. Shepperd Strudwlck 

WESTFIELD PRODUCTIONS 

©Playgirls International 

(71) Doc. Dec 63 

Retty Andrew"!, Eileen Traynor 

WOOLNER BROS. 

Edgar Allan Poe's Castle of 

Blood (91) Ho.. Apr 64 

Itarbara Steele. George Riviere 

©Hercules in the Haunted 

World (89) (T) Ho Apr 64 

Christopher Lee. Reg Parks 

Invasion From the Moon 

(86) SF..Jun64 

ZENITH 

©Tiara Tahiti (lOO) D. Nov 63 

Janes .Mason. John Mills 

An Affair of the Skin 

(102) D.. Jan 64 

Vlveca IJndfors. Kevin McCarthy

. Jul 

. Nov 

. Oct 

May 

.Apr 

Aug 

Sep 

. Nov 

. . Mar 

Nov 

^HORTS CHART 

Tree (7'/,) Sep 63 

4603 Un'n Atom Oct 63 

(6) 

4(504 Robin Hoodlum (7) Nn 63 

Nov 63 

4605 Two Lary Crows (7) . . 

4606 Leave Us Chase It 

(61/2) Bee 63 

LOOPY de LOOP 

(Color Cartoons) 

7709 Sheen Stealers 

Anonymous (7) Jun 63 

7710 Wolf in Shceo's Clothing 

(7) Jul 63 

4701 Not in Notlinpham (7) Sep 63 

4702 Dnimsticked (7) Oct 63 

4703 Bear Uo Nov 63 

(7) 

4704 Crook Who Cried 

Woll (7) Dee 63 

MR MAGOO REISSUES 

(Technicolor) 

Matarfor Manoo (6) 7758 

. .Jul 63 

4751 Destination Magoo 

(6'/,) Sep 63 

4752 Maooo's Check Up (6V2) 

Oct 63 

4753 Maooo Express (et-;) 63 

ONE-REEL SPECIALS 

f?>Three Stooges 

4651 

Scraphook (8) Sen 63 

4652 The Little Star of 

Bethlehem (10) Nov 63 

The Critic Release 

) ( Special 

SPECIAL COLOR FEATURES 

7446 Wonrterfiil Beauheu (18) Jul 63 

4441 Swiss Water Paradise 

(18) Sen 63 

4442 Song of London (..).. Dec 63 

SERIALS 

(15 Chanter- Reissues) 

7160 Cunfighters of the 

Northwest 63 

4120 Captain Video (15) Nov 63 

STOOGE COMEDIES 

(Re 

7408 Co 

Ocean (17) Jul 63 

4401 Pest Man Wins (16) ..Sep 63 

4402 A Missed Fortune (16'/,) 

Oct 63 

Short subjects, listed by company, In order 

ot lelcosc. Running time follows title. 

Dote is notional release month. Color and 

process as specified. 

BUENA VISTA 

4403 Listen Judoe(17) Nov 63 (9) Jun 63 

(All in color) 

WORLD OF SPORTS 

7308 Green Gold (9) July 63 

FEATURETTTE SPECIALS 7801 Huntino Unlimited (91/2) Jun 63 7301 Two on a Pass (..) . . Nov 63 

IIJ The Hound Tliat Thoucht 

7802 Ra«lin' Rampage (91/2) Aug 63 7310 Spotlight on Tasmania 

He Wai .1 R.1CC0O" (48) 

(9) Dec 63 

lis Horse With the Flying Tail CROWN INTERNATIONAL 7311 The Swedish Look (9) . .Dec 63 

(48) 

COLOR SUBJECTS 

7312 Portugal (..) Dec 63 

150 Yellowstone Cubs (48) 

The Plucky Plumber . 

(18) 62 7305 San Fan See (..) Dec 63 

0094 Lcoeiii ol Sleepy Hollow (33) 

TERRYTOON 2-O's 

REISSUE CARTOONS 

FAIRWAY-INTERNATIONAL 

All Ratios—Color 

19301 The Liltlc Whirlwind (7) 

One Reel Comedy 

5303 The Missing Genie (6) Apr 63 

19302 The Whalers (7) 

Goof on the Loose (8) Apr ! I 64 5304 Tea Party (6) Apr 63 

19303 First Aiders (7) 

METRO-GOLDWYN-MAYER 5305 Sidney's White 

19304 The Army Mascot (7) .. 

TOW AND JERRY CARTOONS Elephant (6) Jun 63 

19305 Goofy Gymnastics (7) . . 

All 1.75-1 Ratio 

5306 Trouble in Baghdad (6) Jun 63 

19306 Home Made Home (7) 

(Color— All New) 

5307 A Bell for Philadelphia 

19307 Foul Huntino (7) 

C6431 Dickie Moe (7) 

(6) Jul 63 

193CS Timber (7) 

C6432 Cartoon Kit (. .) 

5308 Driven to 

19309 Truant Officer Donald (7) 

C6433 Tall in the Trap (. .) 

Extraction (..) Auo 63 

19310 Golden Eons (7) 

C6434 Sorry Safari (7) 

5309 The Big CIcan-Up (..) Sep 63 

19311 Test Pilot Donald (7) ... 

C6435 Buddies Thicker Tlian 

5310 Split-Level Trechouse (6) 

19312 Lambert, the Sheepish 

Water (. Nov 63 

) 

Lion (7) 

C6436 Carmen Get it (..) 

5312 King Rounder (6) . . Dec 63 

SINGLE REEL CARTOONS 

GOLD MEDAL REPRINTS 

TERRYTOON CINEMASCOPES 

123 The Litterbuo (7) 

(Tom and Jerrys) 

5323 Juggler of Our Lady 

101 How lo Have an Accident 

W6561 Yankee Doodle Mouse (8) 

(9) reissue Mar 63 

at Woik (7) 

V'6562 Mmise Trouble (7) 

5324 Pearl Craiy (6) May 63 

149 Toot. Whistle. Plunk & Boom 

TWO-REEL CARTOON SPECIALS 

W6563 Mouse in Manhattan (8) . . . 

5325 Cherry Blossom Festival 

W6C64 Two For Tee (7) 

(-.) 

122 Donairt and the Wheel (IS) . 

119 Sana ol Windwaoon 

W6565 Flirty Birdy (7) 

5326 Spooky-Yaki (6) 

Smith (14) . 

W6566 Oniet Please (S) 

IH2 Noah's Ark (20) 

nn97 

W6567 Springtime for Thomas (S) UNIVERSAL 

. . 

Golialh II (15) 

W6568 The Milky Waif (7) 

ONE-REEL COLOR SPECIALS 

139 A Symposium on Popular 

WS569Trao Happv (7) 

4374 End of the Plaint ....Apr 63 

Sontrs (20) 

THREE REEL LIVE ACTION 

W6570 Solid Serenade (7) 

4375 Island Spectacular May 63 

SPECIALS 

W6571 Salt Water Tabby (7) 

4376 South of the Amazon. .Jun 63 

"'6572 Mouse in the House (8) 4377 Land ol the Extremes. .Jul 63 

. . 

106 Mysteries of the Deep (25) 1 

W6573 The Invisible Mouse (7) ... 4378 Land of Homer Auu 63 

lOS Islands of the Sea (28) 

Wfi'r74 The Truce Hurts (8) 

TWO-REEL COLOR SPECIALS 

0099 Eyes in Outer Snace (26) ... 

W6575 Kilty Foiled (7) 

4306 Four Hits and a 

THREE REEL CINEMASCOPE 

Mister ( ) Apr 63 

0079 Japan (28) 

0086 The Danube 

PARAMOUNT 

WALTER LANTZ CARTUNES 

(27) 

THREE REEL REISSUE 

COMIC KINGS 

(All run between 6 and 7 min.) 

127 HIGH TOPPERS 

4316 Charlie's Mnther-in-Law Apr 63 

Bear Country (33) 

(Sinnle 

131 Water 

Reel-B*Wl 

4317 Stowaway Woody (WW) May 63 

Birds (31) 

137 The Olympic Elk (27) 

MODERN MADCAPS 

4318 Hi-Seas Hi-Jacker ...May 63 

4319 Shutter Bug (WW) ..Jun 63 

(Technicolor) 

COLUMBIA 

M23-1 

4320 Salmon Loafer Jul 63 

Harry Happy (7) Sep 63 

ASSORTED & COMEDY FAVORITES M23-2 Tell Me a Badtime 

4321 Cov Decoy (WW) . . . Jul 63 

417? Goose in the Rough ,,. .Aug 63 

(Reissues) 

Stor: (7) 

74^6 Pardon My Terror 

M23-3 Th Pig's Feat (7) . Oct 63 

4323 The Tenant's Racket 

(16",) June 63 M23-4 

(WW) Sep 63 

Sour Gripes (7) Oct 63 

Ji?l nnwn the Hatch (17'/,) Sep 63 M23-5 

4324 Peskv Pelican Sep 63 

Good ie Good Deed 

4472 How Sory I Am (18) Nov 63 

4411 Kids Will Be Kids (16) 

Oct 63 

for . 

4432 Tricky Chicks (I6V2) ..Nov 63 

NOVELTOONS 

4328 Science Friction Dec 63 

4433 A Huntino They Did 

(Technicolor) 

7S56 No. 6. Series 4 (SVa) Jul 63 

P23-3 Hound for Pound (7) Oct 63 (O)lor Cartunes . . Can be projected 

a-^Fl No 1. Series 5 (lO'A) 63 

P23-4 The Sheepish Wolf 

in the anamorphic process. 2.35-1) 

(7) Nov 63 4334 International Woodpecker 

Anr 63 

P23-5 Hiccup Hound (7) . . 

4336 Round Trip to Mart Jun 63 

7614 Bon Bon Parade (g) Jun 63 

4337 Dopy Dick, the Pink 

7615 Madeline (7) Jul 63 E23-1 Beach Peach (7) Sen 63 Whale Jul 63 

4601 Carnival Courage (7).. Sep 

E23-2 Jitterbug Jive (7) Sep 

63 

63 

J602 Woodman Spare that 

E23-3 Popeve Makes a 

WARNER BROS. 

Movie (7) Sep 63 BLUE RIBBON HIT PARADE 

E23-4 The Fly's Last Flight 

(Technicolor Reissues—7 min.) 

(7) Sep 63 

E23-5 How Green Is My 

4325 Short in the 

4552 No. 

4329 Calling 

2. 

Dr. 

Series 5 

Woodpecker 

Sen 

(11). .Nov 63 

Saddle 

COLOR FAVORITES 

(WW) 

Nov 63 

Oct 63 

M23-6 Muogy-Doo Boycat 

4326 Goose Is Wild 

(7) Dec 63 

Oct 63 

63 

P23-6WhlJ Quiz Kid (7) Dec 63 

4327 Tenee 

(Technicolor 

Go (I61/2) Dee 63 P23-1 Gramps to the 

(WW) Dec 63 

CANDID MICROPHONE 

Rescue (7) Sep 63 

(Reissues) 

P23-2 Hobo's Holiday (7) . Ort 63 WALTER LANTZ REISSUES 

Two (WW) 

(WW) 

Reissues) 

POPEYE CHAMPIONS 

Sninach? (7) Set! 63 

E23-6 Gym Jam Sep 63 

(7) 

SPECIALS 

(Color) 

on'?-! Snortarama (65) 63 

B23-1 Jamboree at 

Marathon (19) Feb 64 

B23-2 Wyoming Snapshot 

(19) Mar 64 

TRAVELRAMA 

(Single Reel-Color) 

64 

T23-1 Fascinating Finland. 

T23-2 Mayflower. U.S.A May 64 

LESTER A. SCHOENFELD 

FEATURETTES 

©Travel Game (30) 

Made Car (30) Jul 63 

©Three Is Comnany (30) ..Aug 63 

ONE-REELERS 

Heath and His 

Thed 

Orchestra (10) Jun 63 

Modern Rhythm Jul 63 

(10) 

©Color Symphony (10) 63 

in ©Pictures the Fire (10) Sep 63 

©Michelangelo and 

Raphaello (10) Sep 63 

TWO-REELERS 

(All in Color) 

©Wedding of the Year (22) 

. .Jun 63 

©Greek Rock (17) Jun 63 

©Extravananza (15) Jut 63 

©Jackaroo (20) Jul 63 

©Holiday (IS) Aug 63 

(^ris Barber Jazz Band (15) Aug 63 

©Yorkshire Sand! (15) 63 

(^Thousand Island Summer 

' 

riS) Oct 63 

©Cattle Ranch (20) Oct 63 

20th CENTURY-FOX 

MOVIETONE CINEMASCOPES 

(Color, unless specified) 

7306 Rangers of Yellowstone 

1312 Satan's Waltin Jul 63 

1313 Big Top Bunny Aug 63 

2301 Yankee Dood It Sep 63 

2302 Gone Batty Oct 63 

"03 From A to Z-Z-Z. . . . Nov 63 

2304 Tweet Zoo Dec 63 

2305 Weasel Stop Jan 64 

2306 Tobasco Road Feb 64 

2307 Greedy for Tweedy. . 64 

2308 The High and the 

Flighty Apr 64 

BUGS BUNNY SPECIALS 

(Technicolor—7 Min ) 

7771 Mad As a Mars Hare.. Oct 63 

2722 Dumb Patrol Jan 64 

2723 Dr. Devil and Mr. Hare Mar 64 

MERRIE MELODIES 

LOONEY TOONS 

(Technicolor—7 min.) 

1711 Bantv Raids Jun 63 

1712 Now Hear This Jul 63 

1713 Chili Weather Aug 63 

2701 Tile Unmentionables ... Sep 63 

2702 Aqua Duck Sep 63 

2703 Claws in the Lease ... Nov 63 

. 2704 Transylvania 6-5000 61 

7705 To Beep or Not to Beep Dec 63 

2706 A Message to Gracias. .Jan 64 

2707 Bartholomew vs the 

Wheel Feb 6 

2708 Freudy Cat Mar 64 

2709 Nuts and Volts Apr 64 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Color Reissues) 

(Two-Reel) 

2001 With Their Eyes on 

the Stars Jan 64 

(One-Reel) 

1506 Switzerland Sportland. Aug 63 

2503 Cheyenne Days Dec 63 

2504 Kingdom of the 

Saguenay Feb 64 

2501 A Wish .Sep 63 

and Ticino. . . 

2502 Unfamiliar Sports .... Oct 63 

FOREIGN LANGUAGE 

FEATURE REVIEWS 

The Silence 

f ^g'^?- 

"j,*^"^, 

Janus Films 95 Minutes Rel. April '6' 

Widely heralded in Europe as Ingmar Bergman' 

"most controversial film," the noted director' 

latest Swedish-language effort for Svensk Filmin 

du.=tri is also his most erotic and obscure althougl 

it is undeniably fascinating, as are all his films' 

Dealing with two sisters, one with Lesbian tenden 

cies, the other a nymphomaniac with an 11-year-oli 

son, who are traveling in a foreign country (no' 

identified 1 , the picture is so startlingly frank and sex; 

that it is strictly adult fare—another big sellin 

point for class patrons who freciuent the art spot; 

where Bergman and his most popular star, Ingri 

Thulin, have tremendous draw. Bergman, who als 

writes his own stories, stresses symbolism but sue 

scenes as the child peeking through a keyhole as hi 

mother makes love to a waiter she has picked up an 

one where the older sister watches with disgust a 

the mother and her lover embrace while almost nud' 

are too explicit for sensitive patrons. Miss Thulin i 

no less than superb as the older sister and her deal, 

agonies are harrowing while Gunnel Lindblom : 

equally fine as the sensual sister. Jorgen Lindstroi. 

is natural and touching as the bewildered youngste. 

Bu-ger Malmsten (another Bergman regular! is th 

animalistic lover and Hakan Jahnberg completes th' 

cast as an elderly hotel waiter whose mumbling dia 

log is not translated in the English subtitles. Sve 

Nykvist's stark photography is among today's fines, 

Ingrid Thulin, Gunnel Lindblom, Birger Malmsten. 

Tv70 Nights With Cleopatra 

Ultra Pictures 90 Minutes Rel. Mar. '( 

Ten years ago, an Excelsa-Rosa picture, made 

: 

the Ponti-De Laurentiis Studios in Rome, featured 

young starlet, Sophia Loren, and a hammy comi 

Alberto Sordi, playing a burlesque version of tli 

Queen's amatory adventures. Miss Loren was beat 

tiful, but wooden and Sordi mugged through his ro 

to get laughs, as directed by Mario Mattoli. Nowi 

days, the picture is only moderately amusing ai 

must rely entirely on the subsequent fame of its tV 

stars in its delayed U.S. release. As Italian-languat 

fare, it's below the standards for the art houses, b 

may get by as a supporting dualer in the exploit: 

it 

tion spots by stressing the title and stars. The feeb 

screenplay by Nino Maccari and Ettore Scola h 

Sophia playing both the raven-haired Cleopatra al 

the blonde double who takes her place during tl 

Queen's absences. Sordi plays a boastful guard wl' 

manages to enter the Queen's bedchamber unawa 

that the woman there is not Cleopatra. He do 

spend two nights there—but mainly because he ge 

drunk. The handsome Ettore Manni plays Ma 

Antony. This old picture will do nothing to e: 

hance the fame of the now-fine actress Loren ai 

the subtly amusing comedian Sordi. 

Sophia Loren, Alberto Sordi, Ettore Manni. 

Invest In 

U.S. DEFENSE BONDS 

Now Even Better 

BOXOFFICE BookinGuide :: April 27, 111

Glenn 

long 

Delgar 

who 

Opinions on Current Productions 

Symbol O denotes color; © CinemoScope; ® VistoVision; ® Tcchnln 

ÊATURE REVIEWS 

norphic processes. For story synopsis on each picture, see nyenm M«. 

Mediterranean Holiday 

Continental 130 Minutes 

TravelOQ 

Wonderama 

O 

Rel. AprU '64 

Originally produced by George M, Reuther as a followup 

to the magnificent ocean travel feature in Cinemiracle, 

•Windjammer" of 1958, this, too takes place on a merchant 

marine training schooner and was filmed in Eastman 

Color in scenic locations ranging from Sweden to 

Naples, Egypt, France, Spain and Portugal. Narration by 

Burl Ives, who also appears in the opening shot and sings 

some sea chanties, has been added for popular appeal, but 

the big selling point now is Wonderama, the new. inexpensive 

three-dimensional screen process with which 

Reade-Sterling is selling the film. Today's enormous 

traveling public will delight in the fine camera shots of 

many of the world's scenic wonders, plus some striking 

foreign events and customs, while the younger set will be 

intrigued by the happy-go-lucky adventures of the 22 

teenage cadets who sail the three-masted clipper ship, all 

of them natural and engaging youths. A daring Grand 

Prix motor race in Monte Carlo and an exciting bullfight 

in Seville are two of the thrill highlights. Even Princess 

Grace of Monaco and Prince Constantine of Greece are 

shown briefly. Directed by Herman Leitner and Rudolph 

Nusagruber. 

Burl Ives and Captain Shoglund and officers and 

crew of the Flying Clipper. 

J- 

Ratio: Documentary 

Point of Order! 

1.S5-1 

1I 

Continental 97 Minutes Rel. Apr. '64 

Fascinating footage, from standpoint of sociologicalpolitical 

manifestations, this Emile de Antonio-Daniel 

Talbot production, skilfully edited from a whopping 188 

hours of TV over 36 days of 1954's Army-McCarthy hearings. 

The hearings, which absorbed millions of viewers 

and forcefully demonstrated, for the first time, the tremendous 

impact of television reportage in depth, is prime 

entertainment, particularly for the cosmopolitan centers 

where McCarthyism, despite the intervening decade, 

hasn't disappeared as a conversation piece. Documentaries 

on the more vital aspects of American life have 

played to sizable grosses in past years and there's no reason 

to doubt like boxoffice performance here. The cast of 

"characters" reads like a veritable Who's Who of Top 

Page One "names" of the mid-50s—McCarthy, Joseph 

Welch, Roy M. Cohn, G. David Schine, John G. Adams, 

John G. McClellan. Karl E. Mundt, General Cornelius 

Ryan. Henry M. Jackson, Robert Kennedy and Stuart 

Symington. Robert Duncan's editorial prowess is excellent; 

he has culled strikingly significant highlights, 

never dawdling over irrelevancy, its uniqueness notwithstanding. 

It is a picture that can be sold to thinking 

audiences everywhere. 

Documentary with Joseph McCarthy, Roy Cohn, 

G. David Schine, Joseph Welch, Robert Kennedy. 

Panic Button 

Ratio: 

1.S5-1 

Comedy 

Gorton Associates 

90 Minutes Rel. Apr. '64 

A fast-moving and often frantically funny farce-comedy 

filmed by producer Ron Gorton against thie scenic backgrounds 

of Rome and Venice during the annual Film 

Festival, this is light and entertaining fare for mass audiences. 

Jayne Mansfield, more subdued and covered-up 

than usual, and Maurice Chevalier, romping through the 

role of an aging, has-been film star, will attract contrasting 

types of moviegoers, and Eleanor Parker adds charm 

and name value generally. As directed by George Sherman, 

from a screenplay by Hal Biller based on Gorton's 

story, the humor is anything but subtle, being filled with 

chases, including one with Chevalier masquerading as a 

nun. a burlesque of a "method" film director and similar 

high jinks and slapstick touches designed to get laughs. 

The romantic plot is decidedly secondary but neatly handled 

by la Mansfield and handsome Michael Connors. Although 

there is one brief shot of Miss Mansfield in a 

bikini, the picture is better suited to family patrons even if 

some exhibitors may prefer to play up the sex angle. 

Chevalier handles two songs in his pleasing style. Akim 

Tamiroff muggs and poses in outrageous fashion as a 

hammy director. A Yankee production. 

l Maurice Chevalier, Jayne Mansfield, Eleanor Parker, 

IVIichael Connors, Akim Tamiroff, Carlo Croccolo. 

' 

^= 

OCC 

The Empty Canvas 

Ratio: 

1.85-1 

Drama 

Embassy (404) 104 Minutes Kcl. May '64 

Art houses will find this Joseph Levine presentation 

typical and Alberto Moravia's reputation in literary circles 

is well enough known to draw attention. This is his 

eleventh story to be adapted for the screen but his first 

English language film. In his "Two Women," Sophia 

Loren won an Academy Award. Bette Davis plays the 

domineering mother of the mixed-up young man played 

by Horst Buchholz, two marquee names of value and Catherine 

Spaak is convnicing as the amoral young artists' 

model. Producer Carlo Ponti and Damlano Damiani have 

concentrated their efforts on adult patrons who will not 

be shocked by the scene where the desperate young lover 

covers the nude body of the model with paper money. 

Actually there is less exposure than the oft-depicted bikini 

bathing suits but the novelty of such a bizarre romantic 

scene will have impact. A more shocking scene is the 

canvas shown painted by the elderly painter rival in which 

both are nude, he on all fours and she riding him. Yet 

while this is about immoral actions of amoral people it is 

not an immoral picture for it does not present these as 

desirable. The acting is excellent and the dialog natural 

without vulgarity. The studio atmosphere and paintings 

add interest. 

Bette Davis, Horst Buchholz, Catherine Spaak. Isa 

Miranda, Lea Padovani, Ekiniela Rocca, Georges Wilson. 

The Magic Fountain 

Davis Film Distributors 

85 Minutes 

Ratio: 

1.85-1 

Grimm Fairy Tale 

UltraScope © 

Rel. May '64 

An international cast of distinction, a fairy tale classic 

of international repute and renown and a musical theme 

by the tremendously gifted Steve Allen combine to make 

of this filmed-in-Europe attraction entertainment at once 

children's fare and product that can be relied upon to 

intrigue age brackets far beyond the anticipatory attendance. 

Allan David is both producer-director, working 

from John Lehmann's screenplay, wh'ch was based on a 

Grimm Brothers tale. Sir Cedric Hardw'cke is both star 

las a dying king in quest of magic-life-giving waters' and 

narrator, Hans Conried is heard as the voice of a wiseand-worldly 

owl, and Peter Nestler and Catherine Hansen 

are credibly cast as the leading young couple. The 

excellent sound effects are enhanced and embellished by 

UltraScope and Eastman Color. The picture, moreover, 

isn't excessive in running time, an important selling factor, 

primarily for the young fry. and yet long enough to entertain 

the more discerning and demanding ch'ldren. Acting 

is at high caliber and David's directorial prowess is to 

be commended for maximum effect. 

Sir Cedric Hardwicke, Hans Conried, Buddy Baer. 

Helmo Kinderman, Catherine Hansen, Peter Nestler. 

Hothead 

Cinema -Video Int'l 

72 Minutes 

Post-teenage 

Rel. 

Dram 

A promising production team—producer Milton Mann, 

whose writing credits include Republic's "Scandal Inc.." 

of several years ago, and director Edward Mann, responsible 

for editing of United Artists' much-acclaimed "Birdman 

of Alcatraz"—is to be congratulated for the immediacy 

of dramatic delineation vividly captured in screen 

terms during the course of their post-teenage psychological 

study, peopled out with vigorous portrayals, particularly 

by John Delgar and Barbara Joyce, both marking 

their screen debuts: Robert Glenn, an accomplished 

character and second lead-performer: and Steve Franklin. 

The quartet convey realistic touclres to the modernday 

yarn, backgrounded against burgeoning Los Angeles, 

i i 

of the young man in his early 20s finds 

himself much tormented because of childhood neglect by 

< i 

a father since missing from home and 

hearth. Edward Mann's directorial prowess 's to 

be commended for maximum effect within a mii'mal 

time span il2 minutes over an houn. Moreover, tbe very 

freshness of the leading players lends an admirably devised 

authenticity. 

John Delgar, 

Robert Glenn, Barbara Joyce. 

Steve Franklin 

The reviews on these pages moy be filed for future reference in ony of the following ways: (1) in ony standord three-ring 

card inde« or in the BOXOFFICE PICTURE 

S file; (3) loose-leaf binder; individually, by company, in any stan dord 3 

GUIDE three-ring, 

(2) 

pocket-size bindei The latter, including o year's supply of booking ond doily business record 

postage 

sheets. 

paid 

moy bo obtained from Associated Publications, 825 Von Brunt Blvd., Kansas City 24, Mo., for $1.50, 

2822 BOXOFFICE BookinGuide April 27, 1964 2821

. . . Now 

. . Society 

SEE 

. . The 

. . . Wonderama, 

an 

. . For 

. . 

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Program 

THE STORY: "The Empty Canvas" (Embassy) 

Dino iHorst Buchholzi rebels against the life of luxury 

in the home of his too possessive, wealthy mother iBette 

Davisi, as did his father before him. Living a Bohemian 

life as a struggling artist in Rome he only comes home 

when he needs money. Meeting a young model who has 

been an aging painter's mistress. Dino is .so fascinated 

oaat he continues to keep his studio after he realizes his 

lack of talent and destroys his abstract paintings, saying 

an empty canvas is symbolic of his work. In his jealousy 

over the model. Cecelia (Catherine Spaaki. he tries to 

bribe her to stay away from anotlier—then races his car 

and is nearly killed. This brings him to his senses and he 

is ab"e to resist the girl when he recovers. 

EXPLOITIPS: 

Stand an empty canvas in the lobby, surrounded by abstract 

paintings by local artists. Use stills of the money 

fcene in which her lover covers the nude model with paper 

money. Feature Bette Davis and Horst Buchholz with 

scenes from the picture in which they appear to 

advantage. 

CATCHLINES: 

Startling Love Scenes in a Villa ... In a Garret Studio 

... In a Car ... On a Couch ... On a Beach . . . Love, 

Wild and Abandoned. Which Cannot Satisfy . . . Mixed- 

Up Youth and Their Mad Love Capers. 

THE STORY: "The Magic Fountain" (Davis) 

A dying king's 'Sir Cedric Hardwicke) three sons hear 

of a magic fountain whose waters will cure the fatally ill. 

Its secret is known to a dwarf, whose steady companions 

are a boy and an owl (voice of Hans Conriedi that can 

talk. Wlien the two older princes tease the dwarf, he 

angrily turns them into ravens. Their younger brother. 

Prince Peter Nestler. searching for the pair, learns that 

the magi3 fountain is in an enchanted castle, guarded by 

beautiful Princess Catherine Hansen, latter telling him 

he has to first lift a long standing castle curse with aid 

of a magic sword. The two other brothers, restored to 

regular form unappreciatively, trick Nestler, stealing the 

magic potion and water he serves his father nearly kills 

the older gentleman. In return, the king orders his exeût'on, 

but the huntsman allows him to escape. The people's 

envoys tell the king the real story and the two older 

. 

brothers are banished. Nestler returns with Catherine as f',^" 

his wife. 

r""' 

EXPLOITIPS: 

This is based on world-loved Grimm fairy tale, "The 

Water of Life." Musical theme is by multi-talented Steve 

Allen. 

CATCHLINES: 

An Unforgettable Spectacle of Magic and Enchantment 

for the Very First Time ! the Magic of 

Grimm's Fairy Tales Come to Life! . . . Filmed in Bavaria's 

Black Forest and King Ludwig's Fabulous Castle! 

THE STORY: "Hothead" (Cinema -Video) 

John Delgar, hostile young man, is fired by his Los Angeles 

employer, persumably for stealing, but, in reality, 

because of his inability to get along with fellow workers. 

Hurting because of this slur on his personality, Delgar 

vows someday to kill his errant father, if he ever finds 

him. Relaxing w'th pal Steve Franklin and latter's girl 

friend, Barbara Joyce, Delgar finds something familiar 

about middle-aged hobo Robert Glenn, whom they meet at 

the beach. Glenn, hi a playful yet gainful mood, breaks 

into a cliff-top house, plying his youthful friends with 

absconded liquor. A quirk of fate unmasks Glenn as the 

long-missing father, and only Franklin's physical force 

removing Delgar from the stranger saves the latter's life. 

Glenn slips out of Delgar's life, still a stranger to the 

mu3h-tormented boy. 

EXPLOITIPS: 

Get social workers to comment on case histories, 

with no names of actual persons, of course, for pressradio-TV. 

Ask your local hot-rod clubs to provide a street 

parade opening night. 

CATCHLINES: 

Here Comes Trouble! . 

Branded Him "Hothead" 

Was He Now to Be Called "Killer"? . Hot- / (t 

head—Every Crowd Has One. Discontented! Dangerous! V^ 

THE STORY: "Mediterranean Holiday" (Cont'l) 

In Goteborg, Sweden, the Flying Clipper, a threemasted 

sailing ship takes aboard 22 teenage youths as 

trainees on a world cruise which takes the ship to Egypt, 

Monaco, Seville for the bullfight, Lebanon, Gibraltar, 

lurkey, Greece, Yugoslavia, Portugal and other European 

lands. When one of the trainees has an attack of appendicitis, 

he is removed by helicopter to the U.S.S. 

Shangri-La while the other boys continue their 

adventures. 

EXPLOITIPS: 

In addition to Reade-Sterling's three-dimensional 

Wonderama process, which is the distributor's big selling 

point, make tieups with travel agencies and air-steamship 

lines for window displays of the foreign lands visited in 

"Mediterranean Holiday." Music shops will display the 

album from the film as well as the many record albums 

of Burl Ives, one of the great ballad singers. Riz Ortolani, 

who wrote the score, and his singing wife. Katyna Ranieri, 

are also well known to lovers of popular music. 

CATCHLINES: 

An Exciting Journey to the Birthplace of Civilization 

Miracle of Modern Science, Brings Colorful 

Lands of Far Away to Thrilling Life . . . Burl Ives, 

Famed Ballad Singer, Is Your Host, on a Sail to Romantic 

Lands. 

THE STORY: "Point of Order!" (Conti) 

From April through June of 1954, the U.S. Army's 

charges that U.S. Senator Joseph R. McCarthy and his 

chief counsel. Roy M. Cohn, tried to get a commission for 

Pvt. G. David Schine, a former investigator on the Mc- 

Carthy committee, are aired by a Senatorial committee, 

the episode also serving to highlight McCarthy's probing 

questions about Communist infiltration in Army ranks. 

Besides McCarthy, chairman of the Senate Committee on 

Government Operations and of the Permanent Investigations 

sub-committee, dramatis personae includes Senators 

John G. McClellan, Karl E. Mundt and Stuart Symington; 

and Joseph Welch, special counsel for the Army, 

and Robert Kennedy. 

EXPLOITIPS: 

Get political columnists and other opinion-makers to 

develop paragraphs in reminiscent frame. Set up special 

photo layouts in television sections of the community 

press, citing the original television source material. 

CATCHLINES: 

Now ! Era That Rocked a Nation . . . The Army-Mc- 

Carthy Hearings—a Study in Political Imagery! . 

Joseph McCarthy vs. the U.S. Army—the 1954 Hearings, 

With Vital Highlights! 

THE STORY: "Panic Button" (Gorton) 

, 

Pagano Enterprises, faced with a heavy income tax 

return unless the firm loses a half-million dollars in a 

business venture, decides to make a purposedly bad TV 

pilot film. Maurice Chevalier, a has-been film star, is 

signed at a huge salary, negotiated by his ex-wife, Eleanor I 

Parker. Michael Connors, young Pagano executive, hires ! 

a "method" director and an amateur actress, Jayne Mans- 

! 

field, to make a version of "Romeo and Juliet." Chevalier, 

not realizing the pilot film will be terrible, steals the completed 

negative and plans showing it at the Venice Film 

Fete. With Connors in pursuit, Chevalier and Miss Parker 

pose as nuns and unreel the pilot film at the Festival, 

where it gets howls from the audience, who think it is a 

satire. Chevalier is crestfallen but, when the film wins an 

award as "Best Comedy," he accepts his new fame and 

the money benefits that go with it. Connors, meanwhile, 

falls in love with Jayne and becomes head of a new film 

production company. 

EXPLOITIPS: 

Although some exhibitors may want to 

play up Jayne 

Mansfield in a bikini bathing suit to attract male patrons, 

the glamor star's appearance will not shock family audiences. 

For regular situations, Maurice Chevalier is a better 

selling name and Eleanor Parker also is well-known. 

CATCHLINES: 

Wild, Wicked and Wonderfully Fumiy . 

Frantic Comedy—Press the Panic Button. 

Explosive, 

BOXOFFICE BookinGuide April 27, 1964 

iri

I 

jervice. 

- uld 

: 

, Century, 

Toledo 

4207 

! per ward, minimum $2.00, cash with copy. Fout consecutive insertions {or price 

ilLOSING DATE: Monday noon preceding publication date. Send copy and 

vs to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

tel wanted. Experienced, hard 

' 

.45. spot, lirst Hot run locas 

igeles area. Top salary and 

,' 

lor top man. Replies coniij'ollice, 

9860. 

lid Piojection Technician for 

tal Florida theatre circuit 

lilCumbaa, Box 401, Leesburg, 

fing qualifications, personal 

fejices and solary expectations. 

promotion-minded man- 

Permanent insurance bene- 

^^..., circuit needs you. AH rend' 

confidential. Send complete 

pltograph, salary requirements. 

49. 

IPRESENTATIVEl Outdoor Ad- 

Compensation comhth 

ability. Protected territory. 

;t6 

adCompony, Chetek, Wise. 

P.SrriONS WANTED 

end theatre manager available 

tel Send address and will give 

Sales & Service Co . 

Lawnview, Dallas 

28, Texas 

qiplete resume. Best of referixjiitation, 

advertising and glmidt 

or drive-in theatre. Man and 

m ho. Raymond Walton, P.O. Box 

"' Ala. 

EQUIPMENT WANTED 

Top Prices Poidl For soundheads, lamphouses, 

rectifiers, projectors, lenses and 

years in house and 2 years portable projectors. Wtiat have you? STAR 

Hke to get in with some CINEMA SUPPLY, 621 W. 55th Street, 

toqie summer starting about June New York 19. 

s or Mississippi. E. L, Dard 

Manager, all phases, family 

w [iployed, honest, sober, avalland 

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A- 

30 

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years experience, 

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ler^resently employed as manbrk 

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Iperience booker major exfeking 

position as booker, 

Sithern Calif, or Arizona. Box- 

87) 

S'OND PROJECTION 

ACXNANCE MANUAL & 

'Tl Y SERVICE BULLETINS 

'OUND AND PHOIECTION 

LY' SERVICE BULLETINS and 

: anual tell you "HOW" lo re- 

Motiograph, Brenirelco 

Projectors, (16, 35 and 

ilienls). How lo easily Service 

fikes of Sound Equipment, 

speakers. Maintenance of 

- Lamps, Xenon, rectifiers, 

'A Course on Servicing 

^ment (Electronics)", every 

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News and Equipment News. 

ansistor sound. A "must" 

Exhibitors and Projectionists. 

Better Projection and Sound. 

e vmter, 14 years technical 

3rn Theatre. Price: Service 

i year and Manual, $7.95; 

•Trl'^S°^' Check or P.O. No 

l(ÛY TROUT, Editor, P. O. 

BD, OKLAHOMA. 73701. 

ITLMS WANTED 

""

proudly 

congratulates 

WOODFALL PRODUCTIONS, 

"Tom 

Academy 

Award Winner 

Best Picture 

of the \ear 

Best Director 

ARDSON 

Best Screenplay (fro^nmoSe^meoium) 

Best Music Score 

UNITED ARTISTS -LOPERT PICTURES

Boxoffice-April.27.1964

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