Boxoffice-September.07.1964

SEPTEMBER 7. 1964
%7^ e^i^ /^«&«. ^^3?^ iU^
A sparkling coot of pomr was given to both the (cathered Indian and his spotted pony when the Chief
Drive-ln Theatre oldest outdoor theotre in Austin, Tex ,
was given a thorough-going modernizotion this
summer In foct the entire screen tower was resurfaced, and a twin boxoffice, a new attraction sign,
remodeled concessions areo and new equipment were added The Chief is a Trans Texas Theotres property.
XECUTIVE EDITION
IN Tins ISSUE.
THi
MUM
THHATRB

m
p^p^
3MONTHS1
LOS ANGELES
*"
(Beverly W.lshire)
SMpNTHS!
BALTINIORE
(Mayiair)
3Mp^H^
)NASHmGTON,D.C,
AND THE SAl^E
EXCITING BOXOFFlCEi
JOSEPH E.LEVII^
ITTORIO
RCELLO
^i^;«i;u
mdMORROW
STORY IN 21 OTHER
i
LONG RUN SUB-TITM
VERSION ENGAGE»AEN|
10 STILL RUNNIN61
^^Xm PONTI
» CHkman coHCORBW nm •
Screenplay by tl8(f!I0 UORAVIA.
CFSARE imniHl EDIURDO De FIIIPTO
embassy pictures riieke

SiNSATIOHAL
'KORD-CRASH/NG
BUNS AS THE
'Gl'SH-UNGOAGE
'ERS/ON STARTS
NEBAl RELEASE!
^'^'^fMultp/e.
OALUS r .
'^*-''n/A,Mu/t,p,e. MIAMI M ,
'"'^'W/, Multiple
llfcr .
""rrALO,
Pni IC
Center
"L/S,Gofc.DAyTON,c„,„„„
Tomorrow
ITS RUNAWAY
BUSINESS WILL
MAKE IT
EMBASSY'S
AND YOUR
BIGGEST
BOX OFFICE
C/Ty,Beac..ER/E,,3,„„
"'"^-.es
. STAMFORD,s..,o.
— and the sai,
talent-team
promises you
your
Merriest
Christmas
ever!
MARRIAGE,
ITALIAN
STYLE"

GET
FIRST
OPENINGS IN
" GLEVELAND^
PHILAGELPHIA
GINGINNATI
1 KANSAS GITY
AND OTHER KEYS AROUND THE COUNTRJ
A BOKOFFIGE BONANZi)
SANDRA DEEV
ROBERT GOULET
ANDY WILLIAMS
HERMIONE GINGOLD
/a^^^:^m\mn^^^^i^^C^ /
CHARLIE RUGGLES tiT IBIVIAUKIbt ^^^fei^^J
GENE RAYMOND ^^^ af PHFVAI IFR ^^^Kl
M^^B^\^ ^KT V I IL V flLI LI I IS Philip Dulaine ^^^^^V/
«..„. ..OSCAR BRODNEY. NORMAN KRASNA S^^M 1 ^f
J
iISStS";"""! IB iAJ watch the playoff deliver the big payoffi?

. Ward
-Equipment
7/ie 7i(£4e oft/ie 7/ML(m Ptclwie /fiduAPz^
)NAL FILM WEEKLY
I Mint Stctional Editions
S H L Y E N
hief and Publisher
MERSEREAU, Associate
isher & Generol Manoger
\^ Managing Editor
E Field Editor
;HER. Editor
.
tUOZMAN, Business Mgr.
(ices: 825 VuD Brunt Blvd..
\l,i i;il24. .lesse Shlyeri.
or Miirris Sctllozman, Hiisilidtli
Kiazc. Field Ediiiir;
, &lltor Tlie Mortem Theatre
hone Cllestniit 1-7TTT.
m- 1270 SIxlh Ave.. Rocke-
Nevi York. N.Y. 10020.
ersereiiu. Associate I'libllsher
lanaser; Frank Leycndecker.
teleplKine COlunihiis 5-fi3"0.
»: Edlloilal—920 N. Mlch-
Mcauo 11. 111.. FraDCcs B.
IK Slperlor 7-3072. Adver-
Norili Lincoln. Loiiis Dldler
derick. Telephone LOntbeach
:e»: 6362 Hollywood Blvd.,
:«llt. 90028. Syd Cassyd,
llyviood 51 186.
!—Anthony Cruner. 1 Wood-
Flnchlcy, N. 12. Telephone
»N TI1E.\TKE Secllon is in-
[ first is.sue of each month.
S. Conneni. 140 Slate St.
Mlddlcton. 198 Luckio NW.
George Browning, 208 E.
'
Lliinesloru 80 Boylston,
lanche farr. 301 S. Church
Frances Hanford, UNherslty
Marsh. Plain Dealer.
'red Oestrelchtr. 52 \4 W
iduay.
e Oulnan. 5927 Wlnton
X Marshall, 2881 S. Oierry
Pat Cooncy. 2727 4i>th St.
F. Iteves. 906 Fox Theatre
od«arrt 2-1144
lien M. Wldcm. CH fl-8211.
Norma Ceraghly, 436 N.
Robert Cornwall, 1199 Edge-
N. II: Guy Ungley. P.O.
lull .Vrtiims. 707 Sprinc SI.
ha l.iimmiis. 622 N.E. 98 St.
ffm. Nirhol. 2251 S. Layton.
Jon Pankake. 729 8th Ave.
i: Mrs. Jack Auslet. 2208>^
p
Ave.
Ity: Sam Brunk. 341G N,
IK Raki-r, 5108 Izard St.
: Al Ziinwski, The Bulletin.
H. F Kllngensmilh. ."ilG Jeanilreihiirg.
412-241-2Sn

i
Chrysler Head to Keynote
Allied States Convention
DETROIT—The keynote address at the
national convention of Allied States Ass'n
will be delivered by Lynn A. Townsend.
youthful and dynamic president of Chrysler
Corp. Townsend, who is an engaging, personable,
interesting speaker, is responsible
for the productive programs of management,
marketing and merchandising which
brought spectacular changes in the fortune
of Chrysler. Townsend is today universally
recognized as one of the foremost business
and industrial executives in the nation, if
not the world.
Jerome P. Cavanagh. mayor of the city
of Detroit, will welcome the theatre owners
and will introduce this distinguished
speaker at the opening convention luncheon
on Tuesday, October 20, in the Grand
Ballroom of the Sheraton-Cadillac Hotel.
Progressive. informed, knowledgeable
Mayor Cavanagh has been written up in
Life Magazine as one of the outstanding
young men in the United States, one of
the select new breed of leaders characterized
as "the take-over generation."
It is believed that Townsend will draw
a parallel between the automotive and motion
picture industries, pointing out that
both achieve success by mass production
and volume consumption, that both depend
upon capturing the imagination of a
fickle public taste, that both require a period
of lead-time between design and production,
that both must gamble on anticipating
trends and responses, and emphasize
that both must constantly apply astute
and dynamic merchandising in order to
be successful.
Townsend appeared on the cover of Time
Magazine in connection with a featm-e
article crediting him with making Chrysler
the "comeback story of U.S. business" and
which states that the commanding lead
which Chrysler has in the development of
the tmbine car may revolutionize the automotive
industry.
In addition to heading the Chrysler
Corp., Townsend is treasurer of the Automobile
Mfg. Ass'n: trustee of the Automotive
Safety Foundation; director of the
Economic Club of Detroit, the Detroit Athletic
Club, and the United Foundation;
member of the Society of Automotive Engineers,
American Institute of Accountants,
American Accounting Ass'n and Michigan
Ass'n of Certified Public Accountants.
Allied Convention Party
To Feature Phil Silvers
DETROIT—A nightclub party at the
Elmwood Casino near Windsor, Ontario,
hosted by the Pepsi-Cola Co., will be one
of the social highlights of the Allied States
Ass'n 35th annual convention here October
19-22, it has been announced by Pepsi-Cola
executive Edward G. Pinneran and Allied
convention chairman William M. Wetsman.
Finneran, manager of the theatre sales
for Pepsi-Cola, said that on Wednesday
afternoon. October 21, some 1.000 theatremen
and their wives will be transported
in a cavalcade of chartered buses from the
'Cleopatra' NY Run
Ended at 63 Weeks
New York— "Cleopatra" ended a run
of 63 weeks and five days August 31 at
the Rivoli Theatre with a boxoffice
take of $2,554,373. Joseph M. Sugar,
20th Century-Fox vice-president in
charge of domestic sales, said that
659,510 persons paid to see the film.
He called the engagement one of the
most successful ever presented here,
with the average week's gross reaching
$40,545. The largest weekly ticket sale
was $82,767 in the fourth week following
the opening June 12, 1963.
The run was the longest the 20th-
Fox attraction has had to date. Its
current engagement at the Pantages
Theatre, Los Angeles, where it opened
June 19, 1963, is expected to continue
at least to November 1.
The company said some time ago
that rentals totaling $44,000,000 will
be needed to meet production and distribution
costs.
Sheraton Cadillac Hotel here across the
border to Canada.
A cocktail party will be followed by a
dinner of choice sirloin steak with all the
trimmings, from jumbo shrimp cocktail
and French onion soup to a frozen eclair
dessert.
Phil Silvers will star In the elaborate
cabaret floor show featuring many
talented entertainers.
Conventioneers will be returned to the
U.S. at midnight.
Another high point of the convention
will be the presentation of an all-leather
executive briefcase containing a 1965 booking
calendar and a year's supply of booking
sheets to each exhibitor registering In
advance for the convention. The cases will
be the gift of Universal Pictures Co.. it was
announced by Universal vice-president and
general sales manager Henry H. "Hi"
Martin.
George Wiemann Is Named
Controller of 20th-Fox
NEW YORK—George Wiemann has been
appointed controller of 20th Century-Fox,
succeeding Robert McElfresh, resigned, according
to Seymour Poe, executive vicepresident.
Wiemann joined the company in
December 1962 as assistant controller. He
previously was controller for four years
with William Skinner & Sons, textile firm,
and with Bates Fabrics six years as corporate
secretary, controller and a member
of the board.
A native New Yorker, he attended Middlebury
College where he majored in
economics and pre-law before earning a
master's degree in business administration
at Columbia University. He lives with his
wife and four children at Manhassett, Long
Island.
Prior Restraint Suit
,
Appeal to High Court-
WASHINGTON—A suit Involving pr:-
restraint and censorship this week %;
appealed directly to the U.S. Suprev
Court from district court in New York, h-
passing the appellate court, by James M-
Gate Film Club in New York. The appii
Bride and Jack Baran, partners of tf?
based on the claim that the Gate case;
is
identical with another .suit now before t-
Supreme Court—that of Ronald L. Free,
man vs. Maryland.
McBride and Baran assert that the N
censorship laws are "an unconstitutioil
prior restraint on the freedom of c,
pression in violation of the Constitutii
of the United States, especially as applil
to an exhibitor who refu.sed and still h
fuses to apply for a license to show motii
pictures to the public."
The partners allege they were stopd
from showing a film—in which no quition
of obscenity arose—because they hi
no license, nor had applied for any, for c-
hibition of motion pictures. They contel
that going through the appellate court ;
most likely to be futile to the petitionin
the light of the present interpretation f
this court's opinion in the Times Fii
Corp. vs. Chicago." I
The New York attorney general is oppiing
the petition to the high court on t-
grounds that there are differences betwei
the New York and Maryland cases and tl:
the partners have no right to bypass it
appeals court. i
Don Kirshner Appointed
}
Col. Music President
NEW YORK—The appointment of oi
Kirshner to president of the music divisii
of Columbia Pictures-Screen Gems. Ir.
was announced here Friday (28> by
Schneider, president of Columbia ai
Screen Gems. Kirshner, who has be;
serving as executive vice-president of t»
division, has been signed to a seven-yf^
contract in the newly created post. 5
president, he will direct the activities {
Columbia Pictures music and Screen Gei;
music as well as Gower Music. Screi
Gems. Columbia Music. Inc.. and Colge^
Music Corp.
Kirshner joined Columbia In May IS
when the company acquired the assets f
Aldon Music-Dimension Records, of whif
Kirshner was one of the principals, :
Three Industry Leaders
Named Kennedy Trustees
WASHINGTON—Three motion pictr
industry executives were among the >
trustees named this week by Preslde,t
Lyndon B. Johnson to the John F. Kenne'
Center for the Performing Arts. They ai:
Leonard Goldenson, president of Americi
Broadcasting-Paramount Theatres: Edwi
L. Wcisl, attorney and chairman of t"
Paramount Pictures executive committ
and Hollywood director Arthur Penn.
i
Trustees for the center, which will i
built by a combination of private dontions
and a U.S. government approprlatic
were named following a Congressional K
which expanded the board membership
BOXOFnCE :: September 7. 13

. was
; now
when
United
hree Films on Harlow
ife Story in Offing
lULLYVVOOU— Plans toi
a llurd fi'aUiiv
n production about the life of actress
,n Harlow wore unveiled hero Monday
ig. 31 1 producer Joseph E. Loe
announced that he would produce a
DOO.OOO film based on the Irving Shuln
book, "Harlow." as part of his 23-
turc deal with Paramount Pictures.
jcvine said ho had purchased the book
y an hour before the press conference.
; that he had planned to make the
n as early as a year ago as a starring
liclc for Carroll Baker.
[ust last week, 20th Century-Pox aninced
plans to make a film titled "Jean
rlow" from an original screenplay by
ela Rogers St. Johns, with Aaron Roseng
producing and production slated to
!in October 15. In addition, the Skolsky
formed recently by columnist Sidf
Skolsky and Harold A. Abies and anunced
that it. too. plans to produce a
sion of the Harlow life story.
>vine called attention to a September.
i3 Satiu'day Evening Post story as evi-
:icc that he and Paramount were not
ihnn.vs-come-lately" in the Harlow proction
planning, for they had hired
otographer Halsman more than a year
3 to shoot pictures of Miss Baker as the
ned glamor star.
He told the newsmen that the "war of
meo machines compels me to reveal the
me of this film now." and added that.
ce Miss Baker's appearance in "The
rpetbaggers." he had registered many
les for her. With director Gordon Dougproducing
"Sylvia" for Paramount
th Miss Baker starring. Levine said their
irk would be carried on with Douglas also
•ecting "Harlow."
The news conference, in typical Levine
wa.s highlighted with a blast of music
^le.
d the appearance on a screen at the end
the room of Miss Baker, dressed in
e white peignoir which Jean Harlow
ide famous, and seated in a 1932 vintage
3tta Fraschini. with a uniformed chaufnr
at the wheel.
Levine. who w'ill personally produce the
cture in widescreen and color, said the
m would be a faithful translation of
iss Harlow's life within the context of
T screen stardom and referred to the late
tress as "high-strung, under-loved and
er-sexed, a victim of her times and her
m celebrity."
fniversal Votes Dividend
NEW YORK—Universal Pictures direcrs
voted a quarterly dividend Septem-
T 2 of 25 cents a share on the common
ock. payable September 28 to stock-
)lders of September 17. Decca Records,
irent company, voted a quarterly divi-
;nd of 30 cents on the capital stock, pay-
)le September 30 to stockholders of record
;ptember 16.
oger Gorman in New Offices
HOLLYWOOD—Roger Corman. who re-
'ntly signed a long-term multiple picture
;al. checked into his new offices at Coimbia
on Gower Street at the studio where
e will now look at properties. One of
wse under consideration is the Robert E.
ee story.
Aggresshe Selling to
Public Urged by Levine
New MGM Record Gross
Of Over $4,000,000
New York— .\n MGM worldwide film
rental rfoss of over $4,00(1.000 for the
.August 'il-Sl period broUKht to a close
the company's most outstandinK summer
season, it was reported by Robert
H. O'Brien, president. The 11 -day fisure
completed a record fourth-quarter
gross, he said. MGM already has exceeded
the S3,000,0Cfl worldwide mark
five times in eicht weelis, beginning
with a $3,350,000 figure for the first
weelt in July.
Bill
Slaughter Appointed
TDITOA Conclave Head
DALLAS—The Texas Drive-In Theatre
Owners Ass'n board of directors, meeting
here this week, began
plans for its 1965
convention, to be held
at the Statler-Hilton
Hotel February 22-
25. with the naming
of Bill Slaughter of
Rowley United Theatres,
as convention
chairman.
C o-c h a i r m e n
named include Harry
McCartney of Stanley
Warner Theatres,
Bill Slaughter
Dallas, and Jack Arthur,
Starlite Drive-In, Stephenville. Tex.
An invitation was extended to the Theatre
Owners of America to hold its midwinter
board meeting here February 20-
21, prior to the drive-in convention. Edwin
Tobolowsky, general counsel of TDITOA.
reported. It also was announced that Tobolowsky
and Earl Podolnick, president of
Trans-Texas Theatres and of TDITOA.
had been named delegates to the TOA convention
in Chicago.
WOMPI 1965 Convention
To Be Held in New York
NEW YORK—The New York chapter of
the Women of the Motion Picture Industry
will play hostess to the international convention
of WOMPI. in September 1965. at
the Astor Hotel in New York City.
Among the New York delegates attending
the WOMPI convention in St. Louis
this year w-ill be president Hilda Prishman
lUnited Artists), Sadie Castanza (Triangle
Theatres), Gertrude Pierce (Paramount
) i
and Clara Cohn Artists i
Trans-Lux Issues Dividend
NEW YORK—The directors of Ti-ans-
Lux Corp. on August 27. declared the
regular quarterly dividend of 15 cents per
share on the common stock, payable September
25, to stockholders of record at the
close of business September 11.
PLYMOUTH, MASS.—"Complacency is
the mother of disaster," Joseph E. Levine.
president of Embassy Pictures, warned exhibitors
at the Theatre Owners of New
England convention. He called for "new
thinking, new ideas—hard-sell of motion
pictures at the grassroots level."
"Its more important to sell at the grassroots
level than anywhere else," he said.
"Portland, Me., is as much grassroots as
Portland, Ore. Everything starts—everything
finishes at the grassroots level."
Levine, who arrived on his yacht, sailing
into Plymouth Harbor, urged exhibitors
to adopt four of the five newspaper W's—
Who, When, Where, What—as guides for
exploiting their motion pictures. "Don't Just
stand there," he thundered. "Don't just sit
there. Gear youi'selves for the bright and
exciting future. This is a dynamic business,
but it takes dynamic people to make it operate.
Accept each day as a challenge, as a
mark of progress.
"Remember that aggressive merchandising
isn't a one-way street. No one has a
corner on enterprise or resourcefulness,
and I have the evidence to prove it. What
you boys did with the weekend matinee
performances of 'The Talking Bear' set the
pattern across the nation. This is an example
of a producer-distributor having an
idea and you grabbed the ball. For this I
salute Joe Wolf (manager Embassy Boston
branch) and all of you. And I salute
all of you again and again because saturations,
as we know them today, had their
birth in New England.
"We in production and distribution give
you the production and over-all planning.
It is then up to you to implement or integrate
our plans with your local needs. T
put it another way. we give you the car
and the keys. It is up to you to put the
car in motion.
"If we are showmen, then we must act
like showmen and make noises like showmen!
It isn't enough to change a few stills,
change the marquee and insert an ordinary
ad. You talk about a picture's 'ingredients'
or 'boxoffice chemistry.' But, that's the
picture. What about the ingredient you
add—the merchandising ingredient.
"There are some prophets of doom who
will say 'nothing helps.' To those people.
I say they're 'nothing people.' There is an
audience for every motion picture. And if
they don't come to you it's because you
didn't go to them with yom- story."
Bud Edele, general sales manager for
Embassy Pictures Corp., flew in from New
Yoi'k for the business session and was introduced
to the New England theatre owners
by Mai Green, president of TONE.
Featurette From MGM
NEW YORK—MGM has begun distribution
of a special eight-minute featurette in
connection with the forthcoming release of
Martin Ransohoff's production of "The
Americanization of Emily." The featurette
which relates the problems encountered in
the filming of the World War II D-Day
sequence of the picture, highlights stars
James Garner and Julie Andrews.
OXOFTICE September 7, 1964

. .
I
La
Conflagration
J
j
^
Rowley Urges Support
To Fighl Toll TV
PLYMOUTH. MASS.—The exhibitororganized
California Citizens Committee
for Free TV faces an urgent need for more
funds to reach the more than 7.000.000
voters in that state on voting to outlaw
Subscription Television in the November
elections. TOA president John Rowley told
the Theatre Owners of New England
convention.
Continued contributions to the California
fight against pay TV were urged
"as a form of business insurance."
"Some say that pay TV is uneconomical
and that the public will not buy it. but we
cannot afford to take such chances." Rowlev
warned.
"In the next few weeks, the Pat Weaver
organization (Subscription Television.
Inc.
I will be throw-ing everything but the
kitchen sink into an effort to brainw-ash
the public into believing that pay TV will
be an amusement paradise.
"There is a simple answer," he declared.
"Just keep the films off those slot
machines."
Emphasizing that exhibitors can be sure
that Hollywood companies will sell films to
the "slot machines" if Subscription Television
and other systems gain a revenueproducing
foothold, Rowley said:
"Leave the pictures where they belong
in the theatres. If the companies had not
sold their pictures to free television, just
think how much better off we would be.
But you cannot convince them of that as
long as revenues are coming in.
"The same thing is happening again
with pay television," he continued. "Four
companies to date are selling to Subscription
Television, Inc., in California, on a
clearance of six to nine months after first
run.
"Why? They will claim that they have
to because of legal reasons. This is the
same old bugaboo and is not true .
But you can be assured that they will go
where the pot of gold is."
Discussing the proposal for an all-industry
conference put forth by him several
weeks ago in Virginia, Rowley reiterated
that it is not vi-sualized as a one-shot deal,
but as a national board that would meet
at least four times a year.
He admitted preliminary talks had been
held with several "outside agencies" with
a view to gaining assistance in setting up
a "communications system for the industry,
to clear up misunderstandings and exchange
views on a businesslike basis."
"However, we should make every effort
not to wash our linen in public with outsiders
without a good college try on our
own," he said.
Rowley reported that TOA is studying a
program for creation of a school for training
theatre managers, and hopes to make
an announcement on details at the upcoming
TOA convention in Chicago.
He concluded with emphasis on the importance
of exhibitor organizations in
coping with local legislative problems, saying
the best examples are in California
and Kansas City.
"Daylight saving in Kansas City was almost
a sure thing in June when United
Theatre Owners of the Heart of America
stepped in with a walloping drive and
helped to kill it by a wide margin of citizen
votes," he said.
Business Really Better
In Cincinnati! Look—
Cincinnati—Business is so good on
Saturday nights at the Times Theatre
that entertainers are being hired to
amuse patrons waiting in long, long
lines for their turn at the Times boxoffice.
For several Saturdays, an accordionist
has been delighting waiting patrons
with his melodies as he wandered up
and down the lines. This past week, in
addition to the accordionist, the Times
hired Al Schenck, longtime theatre
and night club entertainer, to spark
the preshow fun outside the theatre.
Dressed in a loud pink coat appropriate
for "The Pink Panther" theme being
used by the Times, Schenck sported a
gaily trimmed straw hat and cane as
he strolled up and down the block
and a half-long line shaking hands and
quipping with the delighted patrons.
AIT's First Fiscal Year
To Show Rapid Growth
NEW YORK—American International
Television will have put into distribution
at the end of its first fiscal year April 30.
1965, 101 full-length features in color and
black and white for the domestic market
and 172 features for the international market,
according to Stanley E. Dudelson.
vice-president in charge of distribution.
"The difference in the total product
available domestically and internationally
is the 69 productions consisting of two
packages." he said at a press luncheon
September 2 at Danny's Hide-Away. "One
Selma and the other AIP. distributed by
is
Screen Entertainment Corp. in the U.S.
only, a deal set before the formation of
AIT. As a matter of fact, we have concluded
deals for the majority of the 69
productions in Egypt, the Philippines and
Puerto Rico."
Dudelson planned to leave in a few
days for Rome, Munich, Paris, London
and Madrid to learn the prospects for increased
distribution. New programs will be
announced soon. Advertising and publicity
are being stepped up, he said, with a
budget of $100,000 to go in the TV trades
starting in October. Kits are being serviced
to all stations and there will be monthly
mailers and by-monthly newsletters. James
H. Nicholson, president, and Samuel Z.
Arkoff. executive vice-president, are constantly
traveling in a search for product.
Dudelson introduced members of the TV
staff: Salvatore Billitteri, eastern production
head: Milton I. Moritz, national advertising-publicity
director; Ruth Pologe,
eastern advertising-publicity director; Barbara
Boyle, head of the eastern legal department;
Mort Golden, head of the service
department and Louis A. Lagalante,
controller.
Burton Bobbins Marries
NEW YORK— Mrs. Lucy Salkin Gallin
and Burton E. Robbins, president of National
Screen Service Corp., were married
August 26 at a private ceremony conducted
in the study of the Senior Rabbi of Congregational
Emanu-el. Rev. Dr. Julius Mark
officiated.
N.Y. Festival Program
For Sept. 14-26 Set
NEW YORK—The program for
the second
New York Film Festival was completed
this week with scheduling of the 26
pictures to be shown announced by Richard
Roud. program director of the non-competitive
event, which will be held Septem-
, Argentina;'
i . Japan:
ber 14-26 in the Philharmonic Hall of
Lincoln Center.
The selections include award-winners I
from other festivals as well as 1964 pic- i
tures which have never been seen at other
such events and which have never been
shown here. They represent the output of
ten nations. Japan, with five features
'.
scheduled, has the most entries.
'
The program, in the order scheduled for
showing, includes: "Hamlet," Russia; "The'
Inheritance" iLa
i
Herencia
"Fail Safe," U.S. (Columbia Pictures
i : "Nobody
Waved Good-Bye," Canada: 'Woman'
in the Dunes," Japan: "Hands Over the
City" iLe Mani Sulla Cittai, Italy: "Sal-'
vatore Giuliano," Italy; "Une Femme Est
Una Femme" lA Woman Is a Woman i.
France-Italy; "Band of Outsiders"

; Won
lept. of Defense Rebuts
'imes' Filmdom Story
WASHINGTON—A New York Times
)iy lAuKUst 201 by Peter Bart of HoUy-
)0d scoffed at the Department of Defense
sistance. or lack of assistance, to the
ation picture industry. The item points
the Pentagon's "antimilitary tone of
me recent pictures." then attempts to
iplify.
BoxoFFiCE queried Donald Baruch. Dense
chief of motion pictures, and was
Id: "Since the article says the Depart-
;nt of Defense has 'further tightened its
ceptability standard.' the facts are no
anges have been made in its established
ilicy which became effective Jan. 21,
64, nor are any changes contemplated,
gives a.ssistance upon request. The script
read, discussion of the handling of cerin
characterizations and scenes follow."
Concerning "Tlie Bedford Incident" and
chard Widmark's comment as to "no
al" in obtaining Navy vessels and stock
otage. Baruch said "the Department ob-
:ted to the film showing accidental firss"
as they do not happen because of
ilitary safeguards." The Pentagon has
rrently under discussion Prank Capra's
larooned," based on Martin Caltin's novel
r Columbia release.
Additional information on this topic may
found in Boxoffice July six issue, page
8. Baruch was for the past six years
e U.S. official representative to the
nice Film Festival on childrens films
d documentaries. He is the nephew of
irnard Baruch.
ctober Bell Ringer Award
by 'Fail Safe'
NE'W YORK—Scholastic Magazines, one
the nation's most widely read group of
ident media, has awarded its coveted
11 Ringer Award for outstanding motion
:tures to Max E. Youngstein's suspense
m. "Fail Safe."
All of the Scholastic Magazines, which
n the gamut from grade school ages
rough college, will feature "Fail Safe" in
!tober issues, highlighting the magales'
selection of the Columbia Pictures
lease as the award winner and presentg
a full description and review of the
m by Scholastic critic Phillip T.
irtung.
Formal presentation of the Bell Ringer
vard plaque and inscribed brass bell was
ade to A. Schneider, president of Columa
Pictures, and producer Max E. Young-
NEW YORK—Max E.
Youngstein's susnse
film, "Fail Safe," has been chosen
;venteen Magazine's "Picture of the
onth" for October, according to Columbia.
,e distributor.
Dnly One New York' Now
1 National Release
NEW YORK—Joseph E. Levine's "Only
ne New York" is currently in national
lease through Embassy Pictures. It was
reeled and photographed by Pierreominique
Gaisseau, who did the Academyward
winning "The Sky Above—the Mud
elow," and was produced by Serge de
ietrich.
Six New Martin Circuit Theatres
To Be Constructed in Georgia
UA Releasing 'Chagall/
Oscar Award Winner
New York — "('haBall." this year's
Academy Award-winner as best documentary
two-reel short subject, has
been acquired for national distribution
by United Artists. I'hotoRraphed in
color and narrated by actor Vincent
Price, the film runs 26 minutes and will
be sold by UA with its quality feature
films. Marc ChaRall, the subject of this
documentary, is the modern painter
with a worldwide following eager to
see his complete works, as shown in
this film.
Virginia School Project
Thanks MPAA for Films
NEW YORK—The Motion Picture Ass'n
of America has been warmly thanked by
the Prince Edward Free School Ass'n of
Farmville, Va., for 16mm prints of appropriate
films supplied during the 1963-
64 school year and a period when all Virginia
public schools were abolished following
the U.S. Supreme Coui't decree that
all schools should be integrated.
The films were supplied by member
companies of the MPAA at the instigation
of the association to four schools serving
1,200 students, both Negro and white. The
free school project closed recently.
"Theatres are now open to all citizens
in the county, a wonderful change from last
year," wrote W. D. Edgerton. director of
the audio-visual education department. It
is a known fact the association has made
thousands of friends here. The motion pictures
supplied constituted the bulk of the
entertainment during the year."
Neger Resigns 20th-Fox
Managership in K.C.
KANSAS CITY—Joe Neger has resigned
as branch manager here for 20th Century-
^^^ Fox, after 35 years
with that company.
^^H The resignation is to
^H be effective on Oc-
^^^ tober 24. at which
"^^M time Neger will an-
E^^H
nounce his future
f^M plans. .
^^H Coming to Kansas
I^H City in 1948, Neger
^^ previously held 20th-
\ V Fox sales and managerial
posts in Milwaukee.
Chicago and
Joe Neger
Indianapolis. He was
a member in the 'Variety Clubs in those
cities and an officer in the Motion Picture
Ass'n of Greater Kansas City.
'Sing and Swing' From Universal
"Sing and Swing" is released by Universal
—not Allied Artists. The distributor was
printed erroneously in a review of the feature
in the August 31 issue.
COLUMBUS, GA.—Announcement of six
more theatres to be constructed ...
Georgia, including three additional "Gateway"
theatres for metropolitan Atlanta,
was made here by Roy E. Martin jr. and E.
D. Martin, top Martin Theatres' executives,
at the circuit's headquarters. Two of
the new theatres are to be de luxe driveins.
The ambitious Martin building program
includes these specific projects:
North Gate Theatre, to be constructed at
the intersection of Roswell road and
Perimeter highway lalso known as Interstate
285) in the Sandy Springs area.
East Gate Theatre, to serve Decatur and
central DeKalb County, will be built In the
Suburban Plaza Shopping Center, at the
intersection of the Lawrenceville highway,
Scott boulevard and North Decatur road.
South Gate Theatre, in Clayton County,
is to be constructed at the intersection of
the Perimeter highw-ay, the business route
on US. 41 and 19 South and the old Dixie
highway.
West Gate Theatre, not Included In the
.six theatres just announced but completing
Martin's series of "Gateway" theatres
in Atlanta, already under construction in
the West Gate Shopping Center at the intersection
of Campbellton road, the Lakewood
expressway and Perimeter highway.
The fourth indoor theatre included in
the latest Martin construction announcement
will be known as the Village Theatre,
designed to serve north and northeast
DeKalb County. This theatre is to be in
the Briarcliff Shopping Center at the junction
of Briarcliff road and LaVista road,
just off the Perimeter highway.
Rounding out the six latest theatres announced
by Martin are two Cobb County
drive-ins for which sites have been acquired.
The South Cobb County Drive-In
will be a dual-purpose unit with speakers
for 800 cars, plus 800 seats in a conventional
indoor theatre. The North Cobb
County Drive-in's capacity will be 700
cars.
September 15 will mark the construction
start on Martin's previously announced
Georgia Theatre on the North Druid Hills
road at the intersection of the Northeast
expressway.
The circuit is al.so considering sites for
new theatres in Doraville lat the intersection
of the Perimeter highway. Peachtree
Industrial boulevard and Buford
highway! and in the southeast DeKalb
County area. Martin executives also are
in the process of acquiring property for
another de luxe theatre on the Four Lane
highway between Marietta and Atlanta.
Theatre Arts Guild Adds Two
SAN FRANCISCO—Two more houses
have been added to the Theatre Arts
Guild chain—the Opera House at Grandville,
Ohio, and the National Theatre in
New Orleans. Bart Miller, setting up the
new situation in Grandville, has appointed
Fred Wirt manager. The booking office
has been moved to the Carnegie House,
100 West 57th St.. New York. A managers
meeting will be held in Scottsdale September
19-28.
3XOFFICE September 7, 1964 9

jiamor Returns fo Hollywood
or 'Mary Poppins Premiere
By SYD CASSYD
HOLLYWOOD— All that was missing
as the friendly smile and greeting of Sid
rauman. The rest of the icing on the
ike was there at the Grauman's Chinese
heatre for the world premiere of Walt
Isney's "Mary Poppins." The glamor
hich Grauman brought into focus with
s opening nights on the boulevard in the
nter of Hollywood was repeated in this
lantasmagoria and color and sound. A
owd of thousands of fans lined the streets
id were given all the pomp and circumance
which they had come to expect
om Hollywood.
As William Thedford. Pacific Coast dision
manager. Fox West Coast Theatres,
It it. commenting on the first Disney preiere
since "Snow White and the Seven
warfs" started its famed career 27 years
;o, "I wish we could have more Disney
lenings." He was referring to the manr
of staging the opening, the size of the
isney crew supplementing the large staff
Fox West Coast Theatres and the giaour
of the operations. It was a successful
eatre show in the best tradition of showisiness.
Thirty Disneyland hostesses in colorful
:otch hats ushered the people from their
rs down a red-carpeted path to the doors
lere 14 National General Corp. girls in
ary Poppins costumes and 14 young men
skimmers and Dick Van Dyke blazers
aced them in their seats. Supervising the
oceedings were tall English "bobbies"
th their British police helmets outlined
ainst the colored klieg lights, with mul-
)Ie gels, using all the primary colors. A
Metromedia television station, KTTV.
:al
rried the pre-premiere festivities with
e image projected on a theatre screen inie,
through closed-circuit, as an added
ature.
Streetside entertainment from Disneyid
in the form of a 125-piece "pearlie"
nd, singing groups and 8 chimney
eep dancers joined 20 famous Disney
aracters from his films who came up in
eight-car train with locomotive. In a
ectacular display, the top came off and
100 balloons reflected the lights as they
lated upward, to the cheers of mingled
light and awe of the crowd.
Walt Disney was interviewed on the there
grounds and told the story of his apoach
to Julie Andrews while she was aparing
in the Broadway stage version of
ly Fair Lady."
With Miss Andrews looking on approv-
?ly, he said," At first she was reluctant,
t as we discussed it, when she came off
e stage, after the performance, and I
tlined what I had in mind, she was sold
." Miss Andrews broke in with, "Yes,
sold me, and I am delighted."
Before the film went on, Disney was in-
)duced by Mrs. Richard Von Hagen,
airman, board of trustees, of the Cali-
•nia Institute of the Arts, the school
sting the world premiere. The 500 guests
?sent paid no admission charge, nor
re any solicitations made for fimds. The
ique method of a film premiere was designed
to Introduce the Institute to the
cultural, political and educational leadership
of Los Angeles. Disney cooperated by
supplying the film, and additionally producing
the 15-minute picture, "The Cal
Arts Story," for the school.
Discussing "Mary Poppins," he said, "Our
little outfit has been going on for about
40 years. Wij've been praised and condemned,
but we're lucky, for we've been
rolling and rolling, and building and building.
Our friends and critics agree that
this is Disney's best and for once I'm not
going to disagree with the critics."
He then went on and suggested that the
guests avail themselves of the champagne
toast to the picture by the Technicolor
Corp., provided in a colorful tent alongside
the Fox West Coast Grauman's Chinese
Theatre. He took this occasion to compliment
Technicolor, which had provided a
booklet for the affair with a congratulatory
message. It stated, "Technicolor Corporation
congratulates Walt Disney Productions
on its outstanding presentation of
'Mary Poppins.' We are proud to be a part
of this fine motion picture production and
proud of the association which has made us
a part of every color film ever produced by
Walt Disney."
Disney, in an expansive mood, quipped,
"Our good friend the Technicolor Corp.
is throwing a champagne salute in the
200-year old garden outside ... I might
add we Just put it up this morning.
"I had the great honor in 1932 of being
the first to use the famous three-color
Technicolor process. To me, it was a new
door to film greatne.ss which had been
opened. I am very grateful to Technicolor.
Since 1932, all Disney color films have been
in Technicolor. This is from my heart, for
nothing in my contract, states that I have
to tell the facts about Technicolor."
Among those present w-as Francis X.
Bushman, now 83, who told the happy Dick
Van Dyke that his performance was
"therapeutic." Van Dyke responded. "I'm
now the therapeutic Mr. Van Dyke." He
also remarked that he hadn't seen the
film with the animation before this showing.
Many notables were in attendance, both
from within and without the industry and
from across the country and London, from
whence came Mrs. P. L. Travers. authoress
of the "Mary Poppins" books on which
the picture is based.
Again the scene of Hollywood glamour is Grauman's Chinese Theatre in
"
Hollywood for the world premiere of Disney's "Mary Poppins starring Julie Andrews
and Dick Van Dyke, shown in the lower photograph with the beaming
Walt Disney, as he is joined by his famed cartoon characters in the forecourt of
the theatre.
•XOFFICE September 7, 1964 11

. . Carlo
. . Tony
. . Jon
. . Saul
. . John
. . Otto
. . Bernard
'
*i¥Mfe4/wid ^c^K^
MORMAN MAURER has been named by
Mike Frankovich, Columbia production
topper, to use the talent pool of writers,
directors, producers and young players
under the banner of Creative Group Productions.
Maurer is producer of Normandie
Productions, a company owned by the
Three Stooges. He told Boxoffice that he
has many properties to develop and that
the new company is not related to Normandie
Productions . . . John Prankenheimer
has checked into Mirisch Corp. offices on
the Goldwyn lot to prepare his first picture
under that banner for United Artists
release. "The Confessor," based on the
novel by Jack Donahue, will be adapted by
playwright Lewis John Carlino for producer
Edward Lewis with Prankenheimer
directing and starring Henry Fonda and
Tony Curtis . Lazzarino will
produce a space age epic, based on the
exploration program in the ozone carried
on by the government. The deal was set
with NASA sometime ago. Material will
be made available from government files.
and cooperation from various bases in
space probes is expected by the producer
who made "X-15" for United Artists release.
The deal comes under the combo of
Gotham-Rhodes, Ltd. and Joseph M.
Schenck Enterprises. Both GR prexy, Kenneth
T. Hoeck and Bernard Schwartz of
JMS announced the deal as their second
.
joint production. The film is tentatively
titled "Apollo" . . Sherlock Holmes has
provided material for years for jokes, films
and currently for the Alexander H. Cohen
Broadway musical, "Baker Street." Metro-
Goldwyn-Mayer made a preproduction deal
on the latter, with MGM Records getting
the original cast album rights. The story
is adapted from Arthur Conan Doyle's stories
by Jerome Coopersmith. The play opens
in February.
"A Gift Prom Heaven," which Gottfried
Relnhardt will produce and direct for Paramount
Pictui'es release, will costar Michael
Connors along with Alec Guinness and
Robert Redford. The production goes before
the cameras in Munich, Germany, in
late September. The story is based on
Robert Shaw's book, "Hiding Place." and
was written for the screen by Sylvia and
Gottfried Reinhardt. It covers the problems
of two American airmen hidden in a cellar
by Guinness as a lonely German air-raid
warden during the closing days of World
War n . . . A. C. Lyies' fifth Paramount
release will be an outdoor adventure drama
called "Town Tamer," with the film scheduled
in tinted Technicolor. Frank Gruber,
who has written 48 books, with his "Town
Tamer," the 22nd to be made into a motion
picture, also will write the screenplay.
This will be his 55th screenplay and he has
also written 200 television scripts and
400 short stories. The present property was
published by Rinehart and in paperback
by Bantam . Ponti's picture based
on the controversial Russian writer's story,
the late Boris Pasternak's Nobel Prize
winning novel, "Dr. Zhivago," will be
filmed in Madrid, Spain, with production
set for late this year. David Lean will direct
from a screenplay by Robert Bolt.
.By SYD CASSYD
Stanley Goldsmith has been signed by
Metro-Goldwyn-Mayer as production manager
on the film . David will produce
"Fantastic Voyage," science-fiction thriller
for 20th Century-Fox in October, with
Richard Fleischer directing. Also on the
producer's schedule for the company is
"Marianne," psychodrama published in
England under the title of "Dance Macabre."
He is currently producing "Von
Ryan's Express," starring Prank Sinatra.
Elvis Presley's picture for Allied Artists
release, to be produced by Ben Schwalb
as a glamour ranch story with Elvis as a
bronco rider, will be directed by Norman
Tam-og. The film titled, "Tickle Me," rolls
next month from a screenplay by Elwood
UUman and Edward Bernds . . . Carter
De Haven jr. was given the status of associate
producer on "Synanon," the Richard
Quine production for Columbia, along
with his first assistant director chores. The
film stars Stella Stevens, Eartha Kitt and
Alex Cord . Hall has completed his
first feature, "Surf Terror," as a director.
The star will edit and score the film with
producer Edward Janis and also costarred
with Sue Casey in the original screenplay
by Joan Gardner . Hugh has
formed Nova Film Productions to film his
own original story, "A Cry of Laughing
Owls." Novelist Philip Wylie had adapted
the story for the screen, with Thomas
Blackburn and Paul Crabtree completing
wnniNER BROS. PICTURES
INC.
AT VVOOLNERS' OPENING — Actress
Anna Capri, featured in Warner
Bros.' "Kisses for My President," poses
with Dave and Larry Woolner at the
"open house" festivities marliing the
opening of Woolner Bros, new headquarters
at 8961 Sunset Blvd. Larry
and Dave, together with the third
Woolner brotlier, Barney, head the
company which recently transferred
its base of operation from New Orleans.
In addition to distribution. Woolner
Bros, have a heavy production schedule
for 1964-65. Among the features
produced by them are "Mutiny in
Outer Space." "The Human Duplicators"
and "Five Billion Years."
the final screenplay. The Shamrick St
dios, Orlando. Pla., will be used for prodc
tion, which gets under way in Octobi
Paul Wendkos directs . . . Clarke Reynoh'
who wrote "Genghis Khan" for produc
Irving Allen, has been re-signed to wr
an original western, "The Tall Gun,"
be produced for Columbia late this year
Europe .
Pieminger will ma
"Bunny Lake Is Missing" for Columb
with location slated for England in spri
of 1965 . Woolner of Woolr,
Pictmes has signed a coproduction dt
with Mirko Films of Rome for "A Swo
for the Emperor," and "In the Name
Rome." The color and CinemaScope spe
tacle type films will have Lang Jeffr,
and Rosanna Schiaffino in top starri
roles in the latter film ... A delay due
a change in casting on the picture caus'
Gene Kelly to withdraw from the director,
seat on "That Funny Feeling" to concei
trate on the forthcoming production
"Beau Geste," which he will produce a:i
direct. Bobby Darin will costar in "Tlx
Funny Feeling" with his wife, Sandi-a I>.
Originally cast in the role opposite M.,
Dee was Warren Beatty. This will be t
third big featui'e for the husband and w^
team of Darin and Dee, their previous f*
being "If a Man Answers," and "Cor
i
September."
Maria Schell has been signed by Geor
Sidney to star in "The Land Bird," a 9
minute special to be made about and f;
the United Nations. Don Mankiewicz h
written the script from a story by Ti'
Mosel. The films will be made with fun
provided by the Telsum Foundation, In
a non-profit organization headed by Pa
Hoffman, managing director of the I,
special fund. The documentary-type pr
ject dramatizes the plight of thousands
refugees who have received no asylu,
since World War II, and who, as war
of the UN, must spend their lives aboa'
ships traveling the seven seas. The fill
will first appear on television . . . Shirl
Jones has been signed by Metro-GoldwT
Mayer to star in the Andrew and Virgin,
Stone production. "The Secret of My Su
cess." Miss Jones plays the romantic i,
terest of fast-rising English actor Jam
Booth in the suspense comedy, which Sto;
will produce and direct from his owti o
iginal screenplay. Ernest Gann is workii|
on the screenplay for the Stones' next pr,
. . .Twent;
ject, "The Winning of the Skies," whii
will be filmed in the United States. "Su
cess" will be shot in England late t^
Sean Connery is the fii'st star ,
fall
be
. . .
signed for "The Hill," a Metro-Gol;
wyn-Mayer and Seven Arts productio
Kenneth Hyman produces and Sidney L;
met will direct from a screenplay by R;
Rigby, with filming starting Septemb
14 on location in Almeria, Spain. An aba;
doned Spanish fortress will be converts
to one of the principal sets for the story
a group of British soldiers confined to
stockade during World War II
year-old Linda Foster
\
has been signed
an exclusive Universal contract and wi
live in California with her parents. Sl|
made three guest appearances on a 11
series and landed a featme contract . J
Susan Hart has been signed to costar oi
posite Vincent Price in "The City in tl
Sea." by James H. Nicholson and Samu
Z. Arkoff. AIP toppers, with this markii
her first leading lady role. The film rol
in England.
12 BOXOFFICE September 7, 19f

•
CEA
, that
, British
. . . Ernest
. . Robert
i6«teCo*t
^cfront
E CINEMATOGRAPH Exhibitors Ass'n
has leconimcnded to its members not
look any feature films made by Samuel
dwyn or any company under his control.
took the step foUowinR the conlation
that the veteran Hollywood proer
had sold 50 of his best films to Asated
Television, one of the largest
itnercial contractors. Although the extors'
decision captured the lieadlines of
press, there was not all that hiatus
)ng the knowing veterans of Wardour
et. It is several years since Goldwyn
made a film and there is little indicahe
is contemplating one in the
His last picture. "Porgy and Be.ss."
ire.
most unsuccessful in this country aligh
the picture previous to it. "Guys
Dolls." has been doing reasonable busi-
> as a reissue. The price that Goldwyn
elleved to have sold his feature packfor
is in the region of $1,500,000.
• • •
erb Jaffa and Phil Peldman of Seven
> Productions arrived in London last
k for a series of production conferences
three of the company's forthcoming
ures. The two executives met with
ineth Hyman. producer of the Sean
nery picture. "The Hill." which goes
ire the cameras in Almeria. Southern
in. They have also had discussions
1 James Carreras. head of Hammer
is. in connection with the Hammer-
?n Arts coproduction "She," which beshooting
in color at Associated British
ree Studios last week. They and Cars
are also involved with the Tallulah
khead starrer. "Fanatic," which is bemade
over here under the Hammer's
iuction auspices.
alian actress Monica Vitti, who made
reputation in such Antonioni pictures
L'Avventui-a" and "La Notte," has been
;ted to play the title role in "Modesty
se," the female equivalent of James
d: tough, fearless and streamlined,
desty Blaise" is the title of the heroine
cartoon strip which has been
iicated in many countries, including
USA. She is a beautiful woman who
dies a gun and can beat any man in a
!h house fight. The film will be died
by Sidney Gilliat. who is also writthe
screenplay. It will be produced by
ph Janni. in association with Stanley
ens, and released throughout the world
jion International.
It Cohen and Stuart Levy, joint mang
director of Anglo Amalgamated, aniced
their line of production plans for
latter part of 1964 and early 1965,
:h will call for a minimum financial
stment of $8,500,000, which is the
est amount spent in one given year in
production by the company. The most
litious picture will be produced for
lo by Joseph Jannl and directed by
1 Schlesinger, the team responsible for
ing "A Kind of Loving" and "Billy
Iter this month, they go Into producwlth
"Darling," the story of an amoral
By ANTHONY GRUNER
model, which will star Laurence Harvey,
Julie Christie and Dirk Bogarde. The
.screenplay has been written by Frederick
Raphael, who recently scripted the successful
black-and-white comedy, "Nothing
But the Best," another Anglo offering.
The film will be made in Rome and London.
Now in completion is the Peter Rogers'
tenth comedy for Anglo release In the
Carry On series, "Carry On Cleo." which
is reported to be the funniest of them all.
It stars Kenneth Williams. Sidney James
and Kenneth Connor and has been directed
by Gerald Thomas and scripted by
Talbot Rothwell.
Later this month, sees the start of a new
musical starring one of Britain's current
teenage idols. Bill Fury, plus The Batchelors,
Amanda Barrie and other pop and
recording artists. The picture will be produced
by Larry Parnes and directed by
Kenneth Hume.
Anglo will also be partners in the new
coproduction spectacle, which begins production
for American International Pictures
at Associated British Elstree Studios
in October, entitled "The City in the Sea."
It will be directed by Jacques Tourneur and
is set in 18th century Britain. With big
underwater sequences, the color spectacle
will star an international cast whose names
will be announced shortly.
Peter Rogers will be the executive producer
of another musical from Anglo,
titled "One Day in London." Set in
and around London, the story takes a
page out of a Continental star's life when
she accidentally becomes the guest of a
group of teenagers who show her exciting
parts of Britain's capital. The story and
screenplay, as well as the music and lyrics
of 18 songs, have been written by Leslie
Bricusse. the author of "Stop the World I
Want to Get Off." Stars include the
French singer-actress-dancer Sophie
Hardy, singer Joe Brown and Sidney
James. It is directed by Sidney Hayers and
produced by Jack Hanbury. Rogers is to
produce two further subjects for .shooting
early in the New Year.
The spring of 1965 will also see "Lock Up
Your Daughters," a costume comedy, in
color, written by Keith Waterhouse and
Willis Hall, with lyrics by Lionel Bart.
Producer is David Deutsch. Also in preparation
is a Janni-Deutsch production,
"Tall, Dark and Handsome," a comedy
directed by Clive Donner and written by
Stephen Lewis. In addition to this lineup,
Nat Cohen declared last week that there
would be one additional subject which
"would be the most costly and exciting
ever to come from Anglo." It would star
at least three international players and be
directed by one of the top men in the field.
Two further best-selling novels had al.so
been purcha.sed by Anglo and when the
negotiations were complete, details of
shooting date, stars and production team
would be announced.
Producer Michael Relph went to Los
Angeles for discu.ssions with David Picker
and Bud Ornstein on future Relph-
Dearden productions for United Artists.
He will visit New York to discuss promotion
plans with UA for "Woman of Straw,"
starring Glna Lollobriglda and Sean Connery,
and will al.so set arrangements for
the launching of the newest of their productions,
"Shabby Tiger," stan-lng Cliff
Robertson and Jack Hawkins, which colleague
Dearden is now completing at
Pine wood.
News In brief: Tommy Cummins retires
as editor and general manager of Pathe
News at the end of the month and Is succeeded
by Terry Ashwood. the present general
manager of the company's Documentary
and Pictorial Department. Harry
Field, general manager of the Associated
British-Pathe TV, Commercial Division,
will take over Ashwood's duties In addition
to his own ... A new ABC Theatre in
Wimbledon, a suburb in southwest London,
will open later this month. The new
cinema will seat 1,035 and stands on the
site of the former Elite Cinema. Its total
transformation cost over $300,000. A big
opening ceremony is promised by the circuit
which will be attended by leading per-
.sonalities in films and television . . . Walt
Disney's new British picture, "The Legend
of Young Dick Turpin," will commence
shooting at Pinewood Studios later this
month . B. Radnitz. whose latest
production Is "Island of the Blue Dolphins"
arrived in London for a number of interviews
with the national and tradepress
A. Stern, past chief barker of
Pittsburgh, Tent No. 1. arrived in London
recently and was guest of honor at a reception
given for him by international
chief barker Jim Carreras . . . Hollywood's
King Vidor and Steven Pallos are forming
a filmmaking partnership. In association
with Pallos, Vidor is preparing and casting
a film based on the famous novel by
Nathaniel Hawthorne, "The Marble Faun"
. . . EHi Wallach and Yvonne Mitchel have
joined the cast of "Genghis Khan," which
is being produced by Irving Allen and directed
by Henry Levin in Yugoslavia for
Columbia release.
'Over There, 1914-1918'
Ready for Release in U.S.
NEW YORK—A featuiT-Iength documentary
film on World War I, "Over There,
1914-1918," is ready for national release, Leo
Dratfield, vice-president of Pathe Contemporary
Films, announced on August 27.
With an English adaptation by Titra Sound
Co., the French-made documentary will
be booked in key U.S. cities to coincide
with the war's 50th anniversary, celebrated
this year.
Directed by Jean Aurel and written by
French historian Cecil Saint Lam-ent, the
film has been hailed by European cities
as the most complete treatment of the war
ever shown.
'Lilies of the Field' Wins
Foreign Press Award
NEW YORK—The producer-director
of
"Lilies of the Field," Ralph Nelson, accepted
the Best Film of 1963 award given
by the Foreign Press Ass'n, Tuesday (1),
at the Foreign Correspondents Center here.
The film is a United Artists release.
Nelson is currently preparing to film
"The Seventh Pile" for UA, in which Sidney
Poitier also will star. This is the first
of a two-pictui-e deal set by UA with the
newly formed Nelson-Engle Productions.
OFFICE September 7, 1964
13

BOXOFFICE
BAROMETEI!
This choft records the performance of current attractions in the opening week of their first runs i
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new run
are reported, ratings ore added and averages revised. Computation is in terms of percentage it
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol,
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.
o
(A

; humor
'
was
'
imedy Remains King
1 Screens at Buffalo
UFFALO — 'Other movie trends may
e and go, but comedy remains the
!, at least as far as area theatrcKOors
concerned," wrote Bob Sokolsky in a
rier-Express column. "The old bi'lief
is the top boxoffice draw durthe
summer months was more than
eld, a siuvey of Buffalo's first-run
houses revealed.
)nly two straight dramas, the Center
atre's 'The Carpetbaggers' and the
nada's 'The Fall of the Roman Em-
,' broke into the top popularity circle,
thcr Granada attraction, the current
iiterranean Holiday' travelog was also
•ime attraction. Otherwise, it was cornall
the way.
'etcr Sellers was the individual favorite
ing Buffalo patrons. His two films,
; Pink Panther' and 'A Shot in the
k,' were the best draws at both the
lerst and Cinema theatres. Another
srs vehicle, 'The World of Henry Orithe
leading first-run attraction
he Kensington.
itaian comedy, represented by 'Yester-
Today and Tomorrow,' also fit the
ern with this film an effective magnet
Center customers.
rhe big budget spectaculars held up
mgh most of the summer. In addition
Carpetbaggers' and 'Roman Empire'
; Unsinkable Molly Brown' drew a
vy share of the customers' attention at
Paramount. 'It's a Mad, Mad, Mad,
1 World' upped the list of Shea's Teck
ures.
["eenage fascination for the Beatles
le 'A Hard Day's Night' the No. 1
y at the CentiU'y this summer. The naal
trend was reflected at Shea's Bufwhere
the late Ian Fleming's popular
), James Bond, headed the list with
m Russia With Love.' 'What a Way to
had a simultaneous first-run engageit
at the Buffalo and Colvin and did
illent business at both theatres."
vine Seeks FCC License
r Long Island Station
EW YORK—A license to operate a
•'-TV station for the Riverhead-
;hogue, L.I., area is being sought by
ph E. Levine's Embassy Pictures, which
filed papers with the Federal Comlications
Commission. A decision is exed
within six months. The station
d be in operation within 18 months,
he UHF should become an important
idcasting medium in that community,
irding to E. Jonny Graff, Embassy
-president in charge of T'V, and re-
; some of the same exploitable and
vmanlike qualities as the company's
ion pictm-e properties.
cap's 50th Anniversary
irked by Gold Plaque
EW YORK—At the New York World's
'
Pavilion, on September 2. a gold
lue in commemoration of the 50th anrsary
of the founding of the American
ety of Composers. Authors and Pub-
5rs was presented to Stanley Adams,
iident, by Barrie Best, national execudirector
of the Society for the Preseron
and Encouragement of Barber Shop
rtet Singing in America.
AlP Hosts Theatre Men on Anniversary
Among those who attended the AIP screening and luncheon, left to right,
are: Fred Ilerkowitz, KKO national advertising and publicity director; Bernie
Friedman, RKO booker; George Waldman, AIP franchise holder in New York,
Buffalo and Albany; Ida Cohen, RKO booker; Martin Perlberg. RKO booker;
Matthew Polon, RKO executive vice-president; Ruth Pologe, AIP eastern advertising-publicity
director, and Harry Mandel, RKO president.
NEW YORK—American International
Pictures held a screening and luncheon
last week for executives, division, district
and theatre managers, at which was
stressed the importance of advertising and
publicity promotion for new product.
Following the screening of "Bikini Beach,"
which opens with "Masque of the Red
Death" September 16 in this city, addresses
were made by George Waldman
of AIP in New York, Buffalo and Albany;
Ruth Pologe, eastern ad-pub director, and
Roger Corman, producer of the company's
successful Poe films. 'Vincent Price and
Annette Funicello also addressed the
luncheon guests via a recording.
N.Y. Theatres to Show
Football on Closed TV
NEW YORK—Four theatres in this area
and the Westchester County Center in
White Plains, seating more than 22,000,
will present three home games of the New
York Giants football team this fall on
large-screen, closed-circuit television. The
first will be presented September 25.
The agreement involved the Giants and
TCT, joint ventui'e of International
Telemeter Corp. and Theatre Color-"Vision
Corp., subsidiaries of Paramount and National
General Corp., respectively. Similar
arrangements w-ere previously made with
the Chicago Bears and the Detroit Lions.
Tickets will sell for $6. The theatres are
Loew's 175th Street, RKO 86th, Skouras'
Academy of Music, Fabian's Fox, all in
New York, and Stanley Warner's Stanley
in Jersey City.
Ely Landau Off to Europe
NEW YORK—Ely Landau, producer of
"Long Day's Journey Into Night," The
Pawnbroker" and "The Fool Killer." left
last week for a brief visit to 'Venice, Paris
and London where he will meet with Herbert
R. Steinmann, \ ice-president of The Landau
Co.. and his international sales manager,
William Shelton, who have been on the
continent for the past two months. The
meetings are designed to formalize plans
for upcoming Landau properties.
Corman discussed his recently completed
"House at the End of the World," which he
produced in England. This is another Poe
film based on "Ligeia," and stars Price.
Among those also present for RKO were
Harry Mandel, president; Milt Samuels,
Marty Perlberg, Ida Cohen, Bernie Friedman,
Pat Grosso, Blanche Livingston, Hortense
Grant, Salvatore Parete, Nicola Constable,
Rosemary Sunday, Jerry Leige, Lillian
Mann, Arthur Koch, Richard Clark,
Warren Rodenbach, Prank LaCava, Louis
Grossman, Anthony Belmonte, Fred Smith.
Albert Jaffrey, Jack Reis, Sylvia Baratz,
Jack Cahn. Joseph Marchetti, Martin
Rosen, Maxwell Levine and Mel Rheinfeld.
MTOA Award Presented
To AIP at Convention
BALTIMORE—A President's reception
and awards banquet brought down the
cui'tain on the Maryland Theatre Owners
Ass'n fomth annual convention at Ocean
City, with mianimous opinion it was the
MTOA's most successful meeting.
An award for outstanding contributions
to the motion picture industry was presented
to American International Pictm'es.
Honors also were bestowed on Douglas
Connellee, chairman of the legislative committee
and Dave Glnsburg, chairman of
general activities.
During the three-day sessions, in addition
to addresses by John Stembler and
Ernest Stellings of TOA, Lee Artoe presided
at an equipment seminar and representatives
of distribution gave a product
seminar. In line with those sessions, Ray
Thompson, Ernie Johnston, Richard Harrison
and Ed Rosenfeld provided an advertising
seminar.
Convention guests were treated to a midnight
screening at the Capitol Theatre
through the courtesy of Walter Gettinger
and Cliff Jarret. The film was Universal's
new comedy "Send Me No Flowers."
Tilyou Kas New Owner
NEW YORK—Sam and Estelle Horwitz
have leased the Tilyou Theatre in Brooklyn.
They were formerly operators of the
Tuxedo and Mermaid theatres, also in
Brooklyn.
OFFICE September 7, 1964 E-1

Nothing
'Cleopatra Ends Lengthy NY Run;
Broadway Grosses Continue Good
NEW YORK — While "The Uiisinkable
Molly Brown" continued to impress the industry
with its terrific run at the Radio
City Music Hall and several other films
did well despite humid weather and the
approach of Labor Day, perhaps the big
news was the end of the run of "Cleopatra"
at the Rivoli after 63 weeks and
five days and admissions amomiting to
$2,554,373 paid by 659,510 persons. While
not a record, it was a most successful engagement,
with an average weekly gross
of $40,545. The record belongs to "This
Is Cinerama," which played for 122 weeks
and three days.
Taking over at the Rivoli September 1
was Joseph E. Levine's "A House Is Not a
Home" with a gala premiere attended by
Levine, president of Embassy; stars Shelley
Winters and Ralph Taeger, and six of
"Polly's girls." The entire industry and
the public were well represented.
Other top films were Behold a Pale
Horse. Night of the Iguana. A Hard Day's
Night, Yesterday, Today and Tomorrow
in subsequent run, "It's a Mad, Mad. Mad,
Mad World, Circus World, Becket and
little One Potato, Two Potato, which set
a record for a fifth week at the Embassy.
Carl Peppercorn, executive vice-president
of Cinema V. said that while "Potato"
had cost only $250,000 to produce, it had
grossed almost $500,000. He said the figui'es
should encourage American production.
Astor—A Hord Day's Night (UA), 3rd wk 170
Baronet—The NEW Interns (Col), 2nd wk 165
Carnegie Hall Cmemo Dragon Sky (Lopert) ....110
Cinema I But the Best (Royal), 6th wk.
Cinema II Los Tarontos ;SigmG III), 9th wk
. . 1 50
160
Criterion Kisses for My President (WB), 2nd .165
DeMille
wk. .
The Night of the Iguona (MGM), 4th wk. 175
Embassy One Potato, Two Potato (Cinema V)
5th wk 90 1
Festival Cartouche (Embassy), 4th wk 135
5th Avenue The Lovers (Zenith), 4th 150
wk
Fine Arts Girl With Green Eyes (UA), 3rd wk. 185
Forum The NEW Interns (Col), 2nd wk 175
Guild The NEW Interns (Col), 2nd wk 130
Lincoln Art Cortouche (Embossy), 6th wk 120
Little Carnegie The Servant (Landau), 24th wk...l50
Loew's Cinerama Circus World (Bronston-Cinerama),
10th wk. of two-a-day 175
Business Can Be Better!
There is nothing wrong -with
Theatre Business that a
"good picture" cannot cure
unless Your Theatre has:
POOR SEATS
BAD SIGHT LINES
DIRTY DRAPERIES
SOILED WALL COVERINGS
Take a good look at your chairs and evaluotc
the tacts. It they need recovering, rebuilding,
new bocks, hardware, repainting or respocing
WE ARE YOUR "MAN"
Guarontccd work. Your choirs will be as good
OS new. Your drapes will look fresh and inviting.
And for safety soke we will flameproof per legal
requirements to ovoid possible trouble as your
business
improves.
(.all or wrile today,
tsttmotes cheerfully given.
NEVA-BURN PRODUCTS CORP.
242 South St. Now York 2, N. Y.
Tel. YU 2-2700
Loew's State— Becket (Para), 25th wk. ot
two-a-day 1 70
Loew s Tower East The Night of the Iguana
(mGM), 4th wk 1 75
Murray Hill One Potato, Two Pototo (Cinema
V), 5th wk 180
Por.s That Man 155
From Rio (Lopert), 12th wk
Hlozo Chaplin Film Festival (SR), 39th wk 140
Radio City Music Hall—The Unsinkoble Molly
i-rown (MGM), plus stage show, 7th wk 215
Rivoli—Cleopatra (20th-Fox), 65th wk. ot
two-o-day 110
RKO Palace Yesterday, Today and Tomorrow
(Embassy), 2nd wk 190
Sutton Behold a Pale 190
Horse (Col), 3rd wk
Toho Harakari (Shockiku), 4th wk
Trans-Lux East A Hard Day's Night (UA),
wk
120
Jrd 175
Trans-Lux 58th St Kisses for My President
(WB), 2nd wk 145
Trans-Lux 52nd St. Disney True-Life Adventure
Festival (BV), 6th wk
Victoria— Behold a Pale Horse (Col), 3rd wk
Warner Cinerama- It's a Mad, Mad, Mad, Mad
1 8C
World (UA-Cineramo), 40th wk. of two-o-doy .180
Buffalo's High Mark of 170
By "The NEW Interns'
BUFFALO—"The NEW Interns"
opened
strong at the Centm-y and Colvin theatres
with a 170 rating. "McHale's Navy"
was a good 160 at Shea's Buffalo, which
shared the film with three drive-ins, the
Aero, Sheridan and Star.
Buffalo McHale's Navy (Univ) 160
Center Yesterday, Today and Tomorrow (Embassy),
3rd wk 140
Century, Colvin 170
Cinema, Amherst
The NEW Interns (Col)
A Shot in the Dark (UA),
6th wk 110
Granada Mediterranean Holiday (Cont'l),
3rd wk 110
Paramount The Unsinkoble Molly Brown
(MGM), 5th wk 100
Teck Circus World 90
(Bronston-Cinerama), 4th wk. . .
'World of Henry Orient' 165
At Two Baltimore Houses
BALTIMORE—The Little and Senator
theatres opened "The World of Henry
Orient" for a combined percentage of 165,
both theatres busy throughout the week.
All other attractions were holdovers.
"Becket" scored better in its third week
than during its fii'st seven days.
Charles Tom Jones (UA-Lopert), 27th wk 105
Five West Seduced and Abondoned (Cont'l),
2nd wk 125
Hippodrome The Unsinkoble Molly Brown
(MGM), 6th wk no
Little, Senator Henry Orient (UA) ..165
The World of
Mayfoir Becket (Para), 3rd wk 160
New What o Way to Go! (20th-Fox) 140
Playhouse Nothing But Ihe Best (Col), 3rd wk. ..125
Stonton A House Is Not o Home (Embassy),
3rd wk 125
Town The Night of the Iguona (MGM),
5th wk no
Dual Bill Breaking Records
SPRINGFIELD, OHIO — The feature
combination, "No Greater sin" and "The
Story of Birth," is doing record-breaking
business in Cincinnati, according to Claude
Alexander of the Alexander Enterprises here.
The showing at the Twin Drive-In has
created traffic jams in all directions, Alexander
said. Jack Haynes, district supervisor
of the Cincinnati Theatre Co.. operators of
the Twin, reported "the highest gross in
years."
THEATRE SERVICE
backed by experience and resources of
Radio Corporation of America
RCA SERVICE
165 Vorick St.
COMPANY
New York 13, New York LExington 2-0928
'Daniella' Licensing
Ordered by Regents
ALBANY—The Board of
Regents licensi
"Daniella by Night" on the basis of una
imous July decision by Appellate Divisi(,
Third Department, in "The Twilight Gir'
that "nudity" is not obscene.
In granting a State seal to the Re;
Thevent production, the Regents reversi
the State Education Department's motii
picture division. Director Louis M. Pe;;
had ordered two scenes be deleted. C\
shows a group of gals doing a strip-tea
with exposure of bosoms and buttock.';
holding of the former. Second spotlighi
disrobing of a blonde performer beh;
transparent curtain by two men on a :
club stage, while patrons applaud.
Elke Sommer, a principal with Pe
Sellers in "A Shot in the Dark," advertiil
to open at an Albany first run several dfk
after the Regents anounced their decisii,
plays the destripped girl in "Daniella."
'Millionaire' Ideas to Sell
'I'd Rather Be Rich'
NEW YORK—Universal's "I'd Rati-
Be Rich" is being pre-released in 18 tl
atres in the Metropolitan area on S«
tember 2 as part of a "Perimeter" e^
gagement. and will be heralded by a "llif
lionaire's Day" at the RKO Palace \
Broadway.
Stunt at the Palace will include a fashi
show and distribution of a "millionai'
kit to the first 100 ladies to attend. On d
play under armed guard will be the millii
dollar Cartier jewel collection worn
Sandra Dee in the picture.
'Devil Doll' in 146 Theatn;
In Northeastern U.S.
PHILADELPHIA— "Devil Doll," the m:
tery horror thriller, opens 'Wednesday
in 146 theatres and drive-ins all over ti
northeastern part of the United States
its initial break.
According to Joe Solomon, president
Fanfare Films, "this break on 'Devil D
is probably the biggest multiple ever t
by an independent for an exploitation p-
ture." All major circuits are participati!
in this multiple, including Fabian, Lot
General and Paramount theatres.
Foreign Film Outstanding
MUNICH—Luis Bunuel's "The Diary
a Chambermaid" which will be shown n^
month at the New York Film Festival
Lincoln Center, continues to attract o|standing
grosses in the first three days f
its second week at the Sendlinger Tor a I
Tathaus Theatres here. The drama \l
hold for at least a third week at b()i
theatres.
"The Diary of a Chambermaid" is be: [
released in the United States by Inten
lional Classics. It stars Jeanne Morri
and Michel Piccoli. was directed by Bum
who also collaborated on the screenpi
with Jean-Claude Carriere.
Starring with Charlton Heston in C"
lumbia's "Major Dundee" are Richd
Harris. Jim Hutton, James Coburn a^
Michael Anderson jr.
E-2 BOXOFFICE :: September 7, 19:

ORK
Jj/nenlcaru all ^ntannjjLiioruzL

30
. .
B RO ADW Ay
"
IRVING H. LUDWIG, president and general
sales manager for Buena Vista, has
retui-ned to New York from Hollywood
where he met with Disney executives and
attended the world premiere of "Mary
Poppins" • * • Richard Avedon is in northern
California doing a special photographic
stint on Richard Burton and Elizabeth
Taylor in connection with MGM-Pilmways'
"The Sandpiper."
* * • George Segal is
in New York for promotion in connection
with Columbia's "The NEW Interns." He
was first to finish his role in Stanley
Kramer's "Ship of Fools
AIP producer-director Roger Corman,
who recently completed "The House at the
End of the World" for that company and
also "The Secret Invasion" for UA release,
has been in town in connection with both
films, as well as the upcoming "The
Masque of the Red Death" * * • Ralph
Nelson, producer-director of "Lilies of the
Field," has received the Best Film of 1963
award from the Foreign Press Ass'n • • *
Mike DeLisio, publicity coordinator for
MGM's "The Yellow Rolls-Royce" is back
in New York from Europe.
Norman Taurog. who directed several
of Elvin Presley's boxoffice successes, will
also handle the forthcoming "Tickle Me,"
which starts shooting in October • * *
Lewis J. Rachmil, producer of the forthcoming
"A Rage to Live," in New York
to confer with UA heads for the Mirisch
Co. • • * John Springe is now in northern
California in connection with publicity on
the Taylor -Bui-ton "Sandpiper" for MGM-
Filmways.
•
Andrew and Virginia Stone, husbandand-wife
filmmaking team, left for London
following conferences with MGM in
connection with "The Secret of My Success,"
to be filmed in England * » * Jerry
Cutler of AIP's ad and publicity department,
has become engaged to Hanna
Prancesca Seidens, a teacher in the city's
elementary school system. The futui-e bride,
known professionally as Hanna France,
starred in the off-Broadway production,
"The Sage of Rottenburg," and has appeared
in numerous professional plays.
Screenwriter Helen Deutsch arriving
here on September 2, the day MGM's "Lili"
reopened at the Tians-Lux 52nd Street
Theatre, found her name also currently on
another screen, that of the Music Hall
where "The Unsinkable Molly Brown" is
playing • • Andy Williams recorded the
theme song from MGM-Pilmways' "The
mam.
CUT YOUR PREVUE
COSTS BY USING
Filmack's
TEASERETTES
As A Low Priced
PREVUE SERVICE
I
Americanization of Emily." Johnny Mercer
wrote the lyrics, Johnny Mabel the score
• •
Sheree North back to Hollywood to
start work in Martin Pool's "Sylvia" which
stars Carroll Baker and George Maharis
* * *
Harper's Bazaar profiles Rita Tushingham,
the British actress who stars
with Peter Finch in Lopert Pictures' "Girl
With Green Eyes."
•
Sammy Cahn, four-time Academy Award
lyricist, who recently collaborated with
composer James Van Heusen on the title
song for Joseph E. Levine's "Where Love
Has Gone," returned to Hollywood last
Sunday
1
1
after a two-day stay in New
York. Producer Sam Katzman arrived in
New York on August 31 to supervise the
filming of two recording groups for his
MGM production, "The Swingin' Set" . . .
Stefanie Powers, who was such a hit in
the first "The Interns," and now stars in
Robert Cohn's "The NEW Interns," will
be the subject of the "Birth of a Star" segment
of David Wolper's "Hollywood and
the Stars" appearing on NBC-TV .
Leonard Lightstone, Embassy Pictures executive
VP, is now in Rome for production
meetings on Joseph E. Levine's forthcoming
"Casanova 70."
•
Bernard Donnenfeld has arrived from
Hollywood to assume his new post as assistant
to George Weltner, Paramount
president, on production activities. He has
been executive assistant to Jack Karp,
studio vice-president, and is also an assistant
secretary of the corporation. * * *
Jose Ferrer has arrived from Hollywood,
having finished his role in Stanley Kramer's
Columbia film, "Ship of Pools." * ' *
Walter Shenson, producer of "A Hard
Day's Night," was due to leave for London
to prepare for a second Beatles film
for United Artists release.
When Julie Andrews arrived here for
interviews in connection with her first
and great film hit, Walt Disney's "Mary
Poppins," she was practically mobbed by
pressmen who had seen previews of the
remarkable, magical film . . . Broadwayites
are talking about Lee Remick who,
after winning an Oscar nomination for
her performances as an alcoholic in "Days
of Wine and Roses," is now doing a switch
as the leader of the Temperance women in
John Sturges' "The Hallelujah Tiail."
The Mirisch Corp production will be released
by United Artists.
Bernard Diamond, general manager of
Loew's Theatres, has announced the appointment
of Donald Stewart Meyers as
manager of Loew's Mid City, St. Louis,
Mo. . . . Peter Stone, who wrote the screenplay
for Universal's "Father Goose," the
Granox Co. Production in Technicolor
starring Gary Grant and Leslie Caron,
which will be the Christmas attraction at
Radio City Music Hall, has arrived
New York for press interviews.
in
Perhaps the most successful of the comparatively
few motion picture press agents
who have become producers is Walter
Shenson, now the proud creator of The
Beatles' "A Hard Day's Night," He arrived
Brandeis University Honor
Leo Jaffe of Columbia
NEW YORK—At the national dinner ,
the entertainment industry to be tendere
by Brandeis Un
versify on October
at the Americana Hi
tel here, Leo Jafl
executive vice-pres
dent of Columbi
will be inducted as
fellow of the Un
versity. In her c-
pacity as gener
chairman of the dii
ner, Joan Crawfo
declared that the o
Leo Jaffe
casion "will provi'
the opportunity {;
the University to express its appreciatic
to Mr. Jaffe for the leadership and su
port he is giving to the development
Brandeis of one of the finest entertaiii
ment arts school in the country."
The Brandeis theatre and motion pij
ture arts program is currently being bu
around the Nate B. Spingold and Frand
Spingold Theatre Arts Center at the uij
'
versity's campus at Waltham, Mass,
The Brandeis honor represents only o,
of Jaffe's most recent recognitions as
supporter of major civic and welfare pr
jects, among which are a citation by t
President of Italy for his role in strengt
ening relations between Italy and Amerii
in New York last weekend for furthr
discussions about his fabulous theatre i-
takes for that picture. Naturally, he is nr
considered a brand-new genius, fresl'
discovered by older showmen. He is bei:
given the VTP treatment. * * ' Stanl'
Kramer, a less-new addition to the artis;
production of consistently improved screefare,
is also being hailed for his newe,
"Mad, Mad, Mad, Mad World," now in
42nd week at New York's new
i
Warr
Cinerama. * * * Shelley Winters, ballyhcing
Joseph E. Levine's Embassy "A Hoi'
Is Not a Home," arrived in New York i
August 31, to attend the gala premit!
Sept. 1, and engage in a series of rad.
TV and press interviews.
Vital statistics from United Artist
John Fitzgerald, in charge of the da
processing department, and his wife. Bet,
are the parents of a son, Roger Andrt,
born August 31 at the Medical Cen"
Hospital. Angela Simonelli, secretary J
Arthur Reiman, contract manager, vs
married September 5 to Vito Lawo f
Webb & Knapp.
J. Galley New Filmways
Executive Vice-President
NEW YORK- John Calloy. vice-predent
of Filmways for the past four yes,
has been named to the newly creai
company post of executive vice-preside
according to Martin Ransohoff. chairnii
of the board. Calley, 34, has been with 1"
Ted Bates Advertising Agency, Henry Ja;
Enterprises and NBC. He is a Colum>
University graduate and was in the Uniil
States Army. Cm-rently, Calley is produo!
the company's "The Loved One" for MCI
release.
E-4 BOXOFFICE :: September 7, l!l

Come Cry with Us . . . All the Way to the Bank!
$21,080.00
TWIN DRIVE-IN
Cincinnati
LAST WEEK! $24,000.00
OLYMPIC
DRIVE-IN
St.
Louis
(Tlie f>«»/rf/.s irf Dririiif; ihv Traffic i'.ttps Crazy!
Never in the History of the Motion Picture
Industry Has There Been Anything LUce It I
IT'S TRIPLING
NORMAL BUSINESS
GUARANTEED BOXOFFICE SATISFACTION!
"NO GREATER SIN
TIES UP TRAFFIC
Huge Iroffie joms hove been in evidence eoch evening this
week olong Reading Rood, in the vicinity of the Twin Orive-
In Thcotre.
"No Greater Sin" ond "The Wondrous Story of Birth" opened
there Wedncsdoy night to o full house, ond hos been playing
to capacity crowds coch night since.
Cloude Alcxondcr, the producer ot the picture, who wos in
town for the engoqemcnt, stated fhot the crowds were even
larger in Chicoso and St. Louis, where the program ployed its
only two previous engagements.
The program deols with the problems of life and morrioge,
is with portions on childbirth, and soid be the most in-
to
formative and revealing progrom on this subject yot filmed.
—CINCINNATI POST & TIMES STAR, August 31, 1964
"
"lURRY! There's still time for a Fall Record-Breaking engagement in your drive-in theatre!
lUwh entiniiement receives USDIVWI AL RO iDSIlOW H iM)U!\(i— If e lay out a hard-hiltiiifi rum-
IKiiiiii lailorctl lo your silaalion. Each i>laydale is an EXCLVSllE AREA EISGAGEM EIST . So beat your
oppositiou lo the paarh! Hook it aon for the BIGGEST GROSSiyG PL.iYD.iTE OF THE YEAR!
An Emotional Expenente
r:
^
ITou IVill Never Forget
^ae TV r»E ADULT sasa^se;^
MMTTER Of!TM9MiOeMU NO OHE
UNDER 16 ADMITTED
-'S
r^tcS»^
V
so POWCKFUL MANy WILL FAINT
Ian
fac"
•ec
tm
UhslCENSOREP! UMCUT
AVISUAU STORY OF LIFES
GREATEST EXPERIENCE
THE MOST BREATHTAKING BIRTH SCENES
EVER SHOWN TO THE PUBLIC.
mjJL
mvmmim-mmiim-um
Bold, and Vital AduH Program You'll Ga$|>-you'll Wince-You'll Shudder
PROD I C El) BY CLAUDE ALEX A \ D E K
ALEXANDER ENTERPRISES 3470 Hedgely Road Springfield, Ohio
Phone: 513-325-2740
OFFICE :: September 7, 1964
E-5

. . . Maryland
I
jHfATRiCAL
2310
where
. . Woody
. . Jascph
. .
Helen
. . "Tom
. . Walter
.
j
j
WASHINGTON
pred Sapperstein has been promoted from
salesman to manager for Columbia
Pictures here, succeeding
the late Ben
Caplon. Sapperstein.
with Columbia 13
years, is a former
band leader and well
known as a master
of ceremonies. He will
serve under Sam Galanty.
mideast and
division
.southern
manager. The Columbia
exchange is
Fred Sapperstein
at 711 Fourth St.
NW. Harley Davidson.
Independent Theatres president, and his
staff gave Sapperstein a welcoming luncheon.
Assisting as hosts were Curtis Hilderbrand.
IT general manager; James Moore,
son Duane, and Columbia booker Charles
Hurley, who was bartender. Present from
the exchanges were Ben Bache, Edwin
Bigley. Eddie Fontaine. Shep Bloom. Joe
Brecheen. Otto Ebert. Joe Kroneman, Jack
Howe. Harold Kimmell. Milt Lipsner. Alex
Schimel and Bill Michaelson. Jerome
Sandy and Sam Wheeler were out of town.
Television equipment is being installed in
the White House motion picture theatre
by the three networlis. which also are arranging
for the services of technical crews.
In the future the President will make his
television appearances from the theatre
exhibitors at the recent
MTOA convention in Ocean City viewed
"Send Me No Flowers" as guest of Universal
Pictures.
Carrol Brown, secretary to Universal
manager Alex Schimel, retired with best
wishes and gifts from her friends and
fellow w'orkers. Elaine Labrozzie returned
to Filmrow to succeed Carrol. Sterling
Brown succeeded Bob Martin as assistant
shipper. The accounting office got a thrill
when it made out Brown's first check.
His 11 deductions sets a record at Universal.
Makers of Controversial
Film on Promotional Tour
NEW YORK^Sam Weston, producer,
and Larry Peerce. director of the controversial
American film. "One Potato, Two
Potato," are here after the first lap of their
i
national tour to promote the film in advance
of openings. Key cities include Denver.
Los Angeles film has just
opened). San Francisco, Washington, Chicago,
Philadelphia. Boston and Cleveland.
The w'orld premiere engagement in the
greater New York area is now in its second
month.
A^FAN
PHOTO
8" ^.^^\" Sl^tO Per Thousand FOB Drt.
X lU '•' (Minimum Ordir l.OOO •
Check with o,d.ri
I
NO C.O.D.l
ADVERTISING CO.
Cojj Detroit 1, Mich.
Jo-Mar Starts Its Second
New Theatre in Rochester
BUFFALO—Ground has been broken for
Rochester's next new film house, the second
to be constructed by the Jo-Mar Enterprises,
Inc. The theatre w-ill open during
the Christmas holiday time on Jefferson
road in the new Jefferson Plaza opposite
Southtown.
Meanwhile, it is reported that Jo-Mar is
negotiating for another site in the Brighton
area on which to build this year, with
December as the opening target.
The Jefferson Plaza theatre will be ultramodern
in exterior design and equipped
with a new type of flexible screen that
can be curved or made straight and can
accommodate any type of projection, including
Cinerama. An outer lounge beyond
the entrance foyer, plus luxurious
decor, are in the plans outlined by William
Laney. general manager for Jo-Mar, owned
by John R. Martina and Morris P. Slotnick.
The company also owns the newly opened
Stoneridge Theatre and the Coronet and
North Park drive-ins, and operates the
Fine Arts and Cinema, which are individually
owned by the partners.
Previously the firm had announced it
would open a downtown house, the Towne
Theatre, in the Temple building late next
winter to bring its total operations to eight
theatres.
BALTIMORE
Ted Schiller, general manager for JF
Theatres, plans extensive alterations
and improvements at the Uptown, de luxe
suburban theatre, including elimination
of the loges. moving the manager's office
downstairs, remodeling the boxoffice, revamping
the marquee and revising the adjoining
parking lot and adding new lights
Jenkins, manager of the Bel
Air Drive-In. was at St. Joseph's Hospital
here, recovering after sui-gery . .
Simpson Pike. Wheeler Films representative
in this area, has retui-ned from a vacation
at Virginia Beach.
Two performances of a fashion show
with local department store models on
the stage of the New Theatre last Wednesday
evening featured gowns worn by Shirley
MacLaine in "What a Way to Go!"
currently at the New Jones
.
was in its 27th week at the Charles, but
ads mentioned the film was in its "final
weeks" . . . Bill Michaelson and Jerry Sandy
of the AIP Washington office, were visitors
in Ocean City Wilensky.
.
private secretary to Milton Schwaber at
Schwaber Theatres, suffered several
cracked ribs and a knee injury in an auto
accident while motoring to New England
on a vacation with her husband. They were
obliged to cancel plans and return home.
George Roscoe, director of exhibitor relations
for Theatre Owners of America,
was here from New York Getlinger,
head of Gettinger Amusement Co.
.
and local exhibitor, purchased at auction
a tract of ground in Ocean City, which
he will utilize for an addition to the Stowaway
motel in w^hich he holds controlling
interest Grant, head of the
.
Northwood and Hillendale theatres, was
in New York on business.
BUFF ALO
The entertainment world's annual fm
drive for the Will Rogers Hospital
,
Saranac Lake is sure to be a success loca!
because of the help of hundreds of teena
volunteers. "This is all we needed." sa
Sidney J. Cohen, president of Allied Th
atres of New York State and a memb
of the Will Rogers board of trustees. T)
teenagers, members of the two Peppermi.
Stick teen clubs, are visiting area driw
in theatres to ask patrons for contributioj
Cohen said that the one sore spot in tj
annual drive has been finding enough vc
unteers to carry out the "grassroots" pal
"In spite of this, we raised $28,000 Ik
year," he said. "This year, w'ith the ho
of these wonderful teenagers, we shovj
raise $50,000."
Morris Slotnick's Fine Arts Theatre \
Rochester is getting further glamour treiment
with the entire front being repainti
in royal blue and white. Bill Laney, geeral
manager for Jo-Mar in Rochester, if
ports that "McHale's Navy" opened to c^
pacity crowds at the new Stoneridge THatre
with hundreds turned away at bdi
matinees and evening performances, li
Stoneridge, opened just nine weeks, Y\
caught the fancy of Rochester's movgoers.
I
Joe Garvey, manager of Schine's Ginada.
back from a vacation motor tji
to Washington and the World's Fair wi
his family, was loud in his praise of t;
big show. On September 15. Garvey lA
open "Quo 'Vadis" at his popular Non
Main house, a unit in the Schine circuit .|.
Lou Lieser. manager at Allied Artis.
spread enthusiasm over AA's forthcomi;
"Station Six—Sahara." which will open i
Sept. 16th at the downtown Cent,.
The pictm'e received a two-page pictorl
preview in the Sunday Comier-Exprti.
Richard Burton's "Hamlet" in Electroivision"
will be shown at the Paramou
Theatre for four performances Septemlf
23. 24 and Manager Edward Miller is piing
every stop to put the film versi'
made direct from the Broadway stage p^
duction. over. Tickets are being sold ,i
advance and are going okay. Miller u.'j
special ads in several Canadian cits
along the border nearby Fort Erie, i.
Catharines and Hamilton.
Falconer Memorial Rites
NEW YORK—Memorial services will ^
held Wednesday i9i for Richard Falcor.',
son of Haven Falconer of the MGM prodition
and research department. There vl
be afternoon services at 1:05 o'clock at ••
Paul's Chapel. Broadway and Fulton streo.
and evening services at 8:30 o'clock at fe
West Park Presbyterian Chm-ch. West 8n
St. and Amsterdam Ave.
DRIVE-IN SCREEN SURFACING
Twice tbt Briohtness Siurpff
ON BETTER DRIVE-INS EVERYWHERE
THE GEORGE ENGLISH CORP.—Berwyn, P«.
.Natlonwlilc Sertlce . . Ulemure . . Tfl. Nla«iri 4-4Ji
E-6 BOXOFFICE :: September 7, H

ere is the NEW-TESTED-PROVEN
PERMANENT INSTALLATION
EVERYTHING ENCLOSED
SPEAKERS ALWAYS DRY
NEVER HANDLED
NO MAINTENANCE
REG. U.S. PAT, OFF. W TRADt mark
HIGH-FIDELITY • STATIC FREE
IN-CAR SPEAKER SYSTEM
STOPS
DAMAGE & LOSS From
EACH DUAL UNIT
FULLY EQUIPPED
SERVES TWO CARS
NO INSTALLATION CHANGE
Veather-Theft-Pilfering
Install on present post unci sound system.
Eliminates
continuous replacements.
Uninterrupted
operation.
All component parts locked within heavy
aluminum housing.
Sound chambers designed to send clear,
instant sound through flexible steel tube
with tough neoprene jacket.
Volume control for each car.
Attractive plastic sound heads that
swivel to any position.
IAN NOW .
ramps
. . to fill your
PERMANENTLY!
Local Area Dealers to Be Announced
RDER YOUR FIRST
END
NOW - DIRECT
UNIT
CHECK OR MONEY ORDER
(M) C.O.D. OR MEMO ORDERS PLEASE)
SINGLE » S^^^Cn
>'0B.
UNIT SOQOO PORT
PRICE ^m %0 WORTH
"^^^^
Only
Limited
Amount of
One Unit
Orders Will
Be Shipped
Direct

! _

. Three
:
&
EWS AND VIEWS THE PRODUCTION CEMTER
lealre Guild to
Id
Filmmaking
Go
)LLYWOOD — After its 40 years of
nation of quality legitimate producand
leadership in outstanding tele-
1 plays, the Theatre Guild expects to
to coproduction deals on motion picproperties
have been schedfor
filming in association with Gar-
Films "Love and Corrupt," another
based on the life of birth control
r Margaret Sanger, and "Cast the
Stone."
he Naked Prey." Cornel Wilde's pano-
; adventure film in Panavision and
nicolor for Paramount release, is behot
in Pretoria. South Africa. Sven
en. a producer and cameraman on
res. documentaries and television, has
signed by Wilde as associate proon
the film.
ques Tourneur has been signed to di-
"The City in the Sea" American Intional's
terror thriller wliich starts
ing in London, England, October 19.
film is a coproduction in color and
vision.
t
Rites for Gracie Allen,
nous Comedienne
ENDALE. CALIF.—Funeral services
held Monday (31
1 at the Forest Lawn
;h of the Recessional here for actress
e Allen, 58, who died Thursday at
s of Lebanon Hospital following a
attack.
s Allen, who gained renown for her
-Dora characterization, began her
in stock as partner to George Burns
r
! Burns & Allen vaudeville team. She
Burns were married several years
forming the team. She appeared on
with Burns for the British Broadg
Corp. and made her U.S. radio
with Eddie Cantor in 1930, followed
iiately by the appearance of the
Allen team on the medium.
1931. she and Burns made their mopicture
debut in Paramount short
:ts. Their first feature picture was
Big Broadcast of 1936." This was
ed by other films, such as "Interna-
House." "Love in Bloom." "College
." "Gracie Allen Murder Case" and
and Mrs. North." The team also
lued appearing on radio and. beginn
1950. appeared on television,
s Allen retired several years ago. In
on to her husband she is survived by
idopted children, Sandra Jean and
d.
(Hollywood OfHce—Suite 320 at 6362 Hollywood Blvd.)
Says Actors Hurt Selves
By Turning Down Roles
HOLLYWOOD—"Too many good roles
are being turned down by actors who think
they are in the drivers' seat," warns Jack
Cummings. MGM producer. "And, with
rare exceptions, players are not good judges
of stories.
"The continued paucity of big names
has made this condition, people who want
to take over a production lock, stock and
barrel. But I believe the situation will be
alleviated sooner than the most optimistic
producer thinks, if only because in recent
years the public has begun to pick a new
crop of new faces as star material. The
past two years have seen more new names
on the film horizon than at any time during
the past 25 years, according to Cummings.
"In view of that, perhaps even the small
number of truly big boxoffice individuals
will come to see that, in insisting on story
rights, they are wrong. An established
player now, who wouldn't think of trying
to supervise the camera or sound in a production,
has no qualms in declining a role
which a story editor or a producer thinks
perfect for him. He assumes the role of
story analyst and critic, often to his discredit.
"There have been numerous instances
in which a player has refused a role, only
to have it given to a newcomer, who makes
a smash hit. This will undoubtedly happen
in the future, too," Cummings says, "and
if stars continue to refuse such roles they
have only themselves to blame if they are
shouldered out by a fresh talent."
CBS Buys New TV Series
Of Plautus Productions
NEW YORK—"The Quest." a new weekly
television series planned for next year, has
been purchased by the Columbia Broadcasting
System from Herbert Brodkin's
Plautus Productions, a subsidiary of Paramount.
It will differ from other series,
since the stories may run from 90 minutes
to as long as four hours over a number of
weekly programs, depending on the drama.
Production will start next January at the
Paramount studios in Hollywood. Other
episodes will follow in New York and London.
Brodkin will be executive producer.
The details were supplied at a press
conference September 1 attended by George
Weltner. Paramount president: Michael H.
Dunn. CBS programs vice-president: Brodkin:
Martin Davis. Paramount vice-president
in charge of advertising and publicity,
and Arthur Joel Katz, executive vice-president
of Plautus.
Upswing in Progress
For Mexican Films
NEW YORK—Film business prospects in
Mexico are on the upswing, according to
Mo Rothman, executive vice-president of
Columbia International. While he did not
refer to some recent downbeat reports, it
was evident they did not disturb him.
Rothman returned last week from a
business visit to Mexico City. While there,
he said Juan Pellicer. head of the Operadora,
government-controlled circuit, said
he was hopeful that an admission price increase
would be approved by the new administration
which takes office in December.
Prices now are pegged at four pesos
(32 centsi maximum, except for a few special
films that are allowed five pesos and
one 70mm theatre that charges eight pesos.
The Columbia executive said the current
business level indicated that Columbia will
hit $2,500,000 in the territory in the current
fiscal year, more than double the billings
of any other American company. He
also said Columbia will continue its Mexican
production program.
Jerry Lewis Plans New Type
Kiddy Shows for STV
HOLLYWOOD—Jerry Lewis, in association
with Subscription Television, Inc., will
develop new programing concepts in origination
of programs for children, and with
children. Production will be handled by
Jerry Lewis Productions and distribution
by STV. according to an announcement
made jointly by Lewis and Sylvester L.
"Pat" Weaver jr., president of STV, Inc.
Another project will be a Jerry Lewis
Workshop in which young talent, representing
all forms of creative entertainment,
will be given a chance to prove themselves.
Experimentation in both of these concepts
for STV programing will begin early this
fall and results will be presented to subscribers
of the service as soon as Lewis and
Weaver feel they are ready for their
presentations.
Lewis is confident of cultivating new
ideas, new concepts, new performers, and
new writers and originators at the workshop.
He has just completed a film at
Paramount. "The Disorderly Orderly." and
is expected to go into production with his
next one in November.
Wanger in Product Deal
HOLLYWOOD—A Walter
Wanger production
deal with Mark Lawrence has been
started with acquisition of the rights to
"Instant Gold." a Prank O'Rourke novel.
Lawrence is working on another property.
FICE September 7. 1964
W-1

'Mary Poppins
Alltime First
LOS ANGELES—Following up its brilliant
world premiere at Grauman's Chinese
Theatre. "Mary Poppins" scored the second
high gross percentage for an opening
week in the history of the famous showplace,
a sterling 430. "A Shot in the Dark"
recorded its seventh strong week at the
Fine Arts and Vogue theatres, this time
scoring 370, just five points off its preceding
week's pace. "Behold a Pale Horse."
which enjoyed a 300 opening week at the
Beverly, followed up with a 310 second
week. Also gaining ten points over the
preceding week was "It's a Mad. Mad.
Mad. Mad 'World." the fourth ranking
film percentagewise, with a solid 300.
.
(Average Is 100)
El Eoldwin, Rey, Hollywood, Village, Warren's
What o Woy to Go! (20th-Fox) 110
(Col), Beverly Behold
Chinese—Mory
i_incroma— Its
a Pole
Poppins
Mod, Mod,
Horse
(BV)
Mod,
.310
430
2nd wk.
o Mod World
(UA-Cineramai, 43rd wk 300
Crest, Orpheum Looking for 75
Love (MGM)
Egyptian—The Unsinkoble Molly Brown
IMGM), 10th wk 250
Fine Arts, Vogue—A Shot in the Dork (UA),
7fh wk 370
Four Stor, Los Angeles, Pix Ride the Wild Surt
(Col) 75
no
Hillstreet, Loyola— Bikini Beach (AlP), 2nd wk
Hollywood Poromount The Night of the Iguan
(MGM), 5th wk
Ins, State, Wiltern— McHale's Navy (Univ) ..
Lidc Seduced and Abandoned (Cont'l), 3rd wk
Music Hall Los Toiontos (Emerson), 2nd wk.
Pontoges Cleopatra (20th-Fox), 63rd wk
Warner Beverly Becket (Para], 24th wk
Warner Hollywood How the West Wos Won
(MGM-Cinerama), 80th wk
Wilshire— Bedtime Story (Univ), 3rd wk
430 Second Highest
Week at Graumans
.225
. 95
170
.200
.120
.100
'Night of Iguana' Impressive
500 in San Francisco
SAN FRANCISCO—"The Night of the
Iguana" had one of the strongest opening
weeks in some time at the Fox-'Warfield.
The Paramount Theatre drew fairly well
with the first week of "The NE'W Interns.
" Holdovers doing a good second
week were "Mamie" at the Golden Gate.
"Honeymoon Hotel" at the St. Francis, and
"A House Is Not a Home" at the Clay and
Stage Door theatres. "Grand Olympics"
was to move over to the Larkin September
4. "Becket," closing after 14 weeks at the
United Artists, opens 'Wednesday (9) at
the Royal Theatre.
Clay—A House Is Not a Home (Embassy), 3rd wk. 125
Embossy— The Patsy (Para), 2nd wk 90
Fox-Warfield—The Night of the Iguana (MGM) . .500
Golden Gate— Mcrnie (Univ), 2nd wk 150
Lorkin— Mojor Barbara (Ellis), reissue, 2nd wk. 100
Metre Yesterdoy, Today and Tomorrow
(Embossy), Uth wk ICO
8"xlO" ^1500
/vnyfAu
PHOTO
Check with Order!
THEATRICAL ADVERTISING CO.
NO C.O.D.i 2310 Cass Detroit 1, Mich.
Mu Hall—The Grand Olympi( (Til
4th
125
Orpheum It's a Mad, Mod, Mad, Mod World
(UA-Cineramo), 38th wk 550
Paramount The NEW Interns (Col) 150
Preiid.o—The Servont (Landau), 10th wk 100
Royal 633 Squadron (UA) 175
St. Francis Honeymoon Hotel .90
Stage Door
(MGM), 2nd wk
A House Is Not a Home (Embassy),
3rd wk 275
United Artists 80
Becket (Para), Uth wk
Vogue The Seventh Juror (Trons-Luxi 100
'How the West Was Won' 300
Leads Strong Denver Week
DENVER—"A House Is Not a Home" embarked
on its Paramount run with a hardy
160 opening week and "McHale's Navy"
compiled an average of 135 per cent at five
theatres in its local debut. "How the 'West
Was 'Won" topped everything in the city
with 300 in its 78th week at the Cooper, and
"The Unsinkable Molly Brown" had a rousing
250 in its 12th week at the Denham.
Aladdin The Niqht of the Iguana (MGM), 7th wk. 110
Centre Good Neighbor Sam (Col), 5th wk. . . . 100
Cooper How the West Wos Won (MGM-
Cineramo), 78th wk 300
Crest A Shot in the Dork 210
(UA), moveover
Oenhom The Unsinkoble Molly Brown (MGM)
12th wk 250
Denver—The NEW Interns (Col), The Crimson
Blode (Col), 2nd wk 80
Esquire Lawrence of Arabia 110
(Col), rerun
International 70 Seduced and Abandoned
(Confl)
no
Paramount A House Is Not a Home (Embassy) ..160
Towne, Wadsworth, West, South, Monaco
McHale's Navy (Univ) 1 35
Seattle Boxoffices Busy
As 'Shot in Dark' Leads
SEATTLE—"A Shot in the Dark" wound
up its second week at the Blue Mouse at
the top of the first runs with 175 per cent.
It was followed closely by the Beatles'
"Hard Day's Night." which completed a
very successful third week at the Paramount
with 150. "The Unsinkable Molly
Brown" continued to do good business at
the Music Box, chalking up 125 per cent
for its ninth week.
Blue Mouse— A Shot in the wk. 175
Coliseum Good Neighbor
Dork
Sam
(UA),
(Col);
2nd
The
Swingin' Moiden (Coll, 4th wk 120
Fifth Avenue The Night of the Inguano (MGM)
4th wk
Music Box— The Unsinkable Molly Brown (MGM),
120
9th wk 25 ]
Orpheum The Moon-Spinners (BV), 2ric! wk 95
Paramount A Hard Day's Night (UA), 3rd wk. ..150
Special 'Hamlet' Shows
In Southern California
NE'W YORK — Twenty-eight Southern
California theatres will show Richard Burton's
"Hamlet" for four performances September
23. 24—two matinees and two evening
performances. This production of
"Hamlet" will play on the same two days
in more than 1.000 theatres in the U.S. and
Canada, including 52 in the New York area.
Embassy Pictures' "Crazy Desire" is rated
for adults by the Green Sheet.
Robert V. Perkins Named
To MPEA Far East Post
NEW YORK—Robert V. Perkins ai
been appointed to the staff of the Mcji
Picture Export Ass'n of America by acni
president Ralph Hetzel. who this weeko.
nounced that after a period of brief in
New York. Perkins will move to
ii
the a
East as assistant to Irving Maas, le
president in charge of the Australaji
area.
Perkins, born in New Jersey and m
cated in Shanghai and Tokyo, startedil
film career with the Cathay-Grand thfji
chain in Shanghai, then joined Param'n
Films of China and subsequently &
transferred to the Philippines as Pa
mount acting manager.
Imprisoned by the Japanese in Shanii
in 1941. he was returned to the U.S.
1
prisoner exchange the following year oi
at the conclusion of 'World 'War II sej
and operated the O'WI film unit in b
Philippines. commercially distribua
American-made films until the major Is
tributors were able to re-establish tn
own offices. He then became Paramin
manager, and in following years sep
with that company in Hong Kong, jr
mosa and Japan. He resigned in 1!
become a director of Kenya Product;
Nairobi, Kenya, and in recent yeaism
held film posts in the U.S.
I
Irene Cuffe Fan Cll
at Pine on T'V and in a
Three Westchester Girls
Form
LONE PINE, CALIF.—An Irene C
fan club has been founded by three '.s :
Chester girls who saw the "Actress of in
Faces"
Ranch
and
Lone
owner of the Cuffe G«
miie
The club already has 40 members.
The Cuffe ranch formerly was usedjo
location filming of westerns. A foi
owner was Clarence Badger, early dayli
rector, who died in June in Australia ati
age of 84. Badger first gained fame as d|c
tor of the Mack Sennett comedies in
and 1916 and his reputation was enhaja
by his direction of 'Will Rogers films. Hqe
ceived an award for Paramount's
starring Clara Bow and made MGM's
feature film. "One Night in Rome." in lf<
Just recently. Irene Cuffe did the sr
of Clarence Badger for the U.S. Ar
Forces radio and television services, a le
hour documentary that went worldwic
MGM's 'Quo Vadis' in 60
Key Sept. Bookings
NEW YORK—When MGM's "Quo
opens at the Capital Theatre.
iVii
Cincl clni
and the Capitol Theatre. Salt Lake eel
on Wednesday. September 2, it will
the return of filmtown's first great mot
spectacular motion picture, and the fir
more than 600 September bookings for
Robert Taylor-Deborah Kerr-Peter l)
nov-Leo Genn stai'rer.
Jannaifte
800NT0N, N. J.
Large Cor«
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed
Shearer Company, Los Angeles -Republic 3-1145
Califarni( -B. F.
B. F. Shearer Company, Son Francisco -Underbill I-I81«
1 Washington— :, Sheerer Company, Seattle— MAin 3-8247
?arcr Company, Portland—Capitol 8-7543
1 Oregon— B, F. S
Colorado—Dcnv
Shipping & Inspection Burcou, Denver—Acomo 2-5614
I
W-2 BOXOFFICE :: September 7, 5^

BiMGlWtlHlbWLRON
^/i/nenlaaru ^ ^nZannatiu/ial
• S. Parnell
cond Avenue
, Woshington
n 4-6234
DENVER
Chick Lloyd
2145 Broadway
Denver 5, Colorado
TAbor 5-2263
SALT LAKE CITY
Fred C. Palosky
252 East First South
Salt Lake City, Utah
DAvis 2-3601
LOS ANGELES
Harry Levinson
1918 So. Vermont Avenue
Los Angeles 7, California
REpublic 1-8633
SAN FRANCISCO
Hal Gruber
255 Hyde Street
San Francisco 1, California
PRospect 6-4409

. . . Bertha
. . Lloyd
. . . National
. . Many
. . Robert
. . . Condolences
. . Russell
LOS ANGELES
T ester Bluinberg of Principal Theatres
was going over his plans with National
Theatre Supply representatives on
a second theatre he will construct in Santa
Maria, this one a 600-seater on the south
side. Principal is opening a new 850-seat
theatre in Santa Maria on the 9th . . . Jack
Lowell. Academy Theatre at San Diego,
was on the Row booking and buying . . .
Bob Berkum, Ken-Art Theatre at San
Diego, was in conferring with Jack Sherriff
of Manhattan Films.
Jay Fineberg came in from the Arizona
desert to the cool breezes here to buy
and book. He has the Continental Theatre
in Phoenix . Katz of the Nevada
Theatre Corp. at Las Vegas called at National
Theatre Supply on a carpet-buying
trip . . . Fred Weimar, manager at National
Screen Service, was vacationing with his
family at Disneyland Hotel in Anaheim
Rahiiisky. Columbia staffer,
was getting some medical tests.
The revolutionary, proven
Xenon Light System for Quality
Motion Picture Projection.
xenosol features
these advantages:
COLOR FIDELITY — pure
Jeanette Bank, former secretary to Morxenosol
whitecolored
light — equally effective for
black and white or color films.
ECONOMY — far lower current consumptjon.
Bulb guaranteed 1,500 hours
— bulb averages 2,500 hours.
SUPERIOR QUALITY PROJEC-
TION — permanent adjustment. Even
distribution of light over screen. Low
temperature. No buckling of film.
TROUBLE-FREE — uninterrupted
performance — operates without routine
maintenance. No carbons to
change.
CLEAN OPERATION — no residue
from combustion—no waste gases, no
ventilation required, lower cleaning
and maintenance costs.
IMMEDIATE STARTING — no
burning in or heating up time — the
lamps can be turned on just before
changeover.
CINE ELECTRONICS SYSTEMS INC.
980 Madison Ave.. N. Y., N. Y. 10021
Telephone YUkon 8-8000
A.N .tFI-ILl.ME W CITY I.NVESTING fOMl'.\.NY
THEATRE
SERVICE
backed by experience and resources of
Radio Corporation of Americo
RCA SERVICE
COMPANY
909 North Orange Drive
Hollywood 38, Calif. OLdfleld 4-0B80
rie Sudmin, 20th-Fox manager, celebrated
a birthday . W. Selig of National
General Corp, came back from Salt
Lake City and Denver to oversee the opening
at the Grauman's Chinese Theatre of
the Walt Disney's "Mary Poppins." There
were 1,500 guests at the black tie affair
which delighted Hollywood boulevard merchants.
.
Herb Copeland, zone manager for Stanley
Warner Theatres, retm-ned from a New
York trip and announced a new Stanley
Warner theatre at the Claremont Mesa
Shopping Center in San Diego . . . James
Velde, United Artists sales manager, conferred
with Ricard Carnegie, local manager,
and Bill Wasserman, sales manager
General toppers Irv Levin.
Dick Graff, Albert Jaeger and Les Bowman
met in Chicago to discuss the NGC
community TV attenna system, which has
31.000 subscribers principally in Mississippi.
Virginia, Michigan and Pennsylvania
theatremen on the Row
attended the funeral of Gracie Allen, the
comedienne.
Jim Garner, the actor, is a director of
the Silverlake National Bank which will
open its new executive office building at
1824 Sunset Blvd. soon after Labor Day
with a celebration which will include film
and television personalities, free refreshments
and gifts . . . William H. Thedford
of Fox West Coast Theatres presided an
exhibitor-distributor kickoff luncheon
meeting hosted at 3540 Wilshire Blvd. by
Western Carloading Co. to plan industry
participation in this year's United Crusade.
Serving as cochairman with Thedford
are Sherrill Corwin. Metropolitan
Theatres, Fred Stein. Statewide Theatres;
Pat Notaro, Pacific Drive-In Theatres;
Ida Schreiber. Southern California Theatre
Owners Ass'n; Morris Sudmin, 20th-
Fox; M. J. E. McCarthy, Allied Artists,
and Al Lapidus, representing allied industries.
ALBUQUERQUE
^he 19th annual convention of the New
Mexico Theatres Ass'n will be held at
the LaPonda Hotel in Santa Fe in mid-
June next year, the board of directors decided
at a recent meeting here. Gene Haubner,
manager for Frontier Theatres in the
capital city, is a member of the board.
The Electronovision production of
Richard Burton's "Hamlet" will be screened
four times at the 1,000-seat Sunshine Theatre
here September 23. 24.
Eddie Forester, publicity director for
Frontier Theatres who died in Dallas August
28. started with Frontier at Roswell
in 1949. and within a year was moved to
the head office in Dallas ... A three-week
festival of film operettas, including Brigadoon.
Naughty Marietta, etc.. started at
Don Pancho's Art Theatre here August 27.
Ed Lowrence is the manager.
Starring in Fred Zinnemann's production,
"Behold a Pale Horse," a Columbia release,
are Gregory Peck, Anthony Quinn and Omar
Sharif.
Sacramento Lincoln Now i
Has Chance to Survive !
SACRAMENTO. CALIF. — The fate
the Lincoln Theatre, which has been in f
balance since plans for redevelopment '
the downtown area were conceived, ha
begun to take a turn for the better. T.
Sacramento Redevelopment Agency h
given 4-to-l approval of plans for t
modeling the theatre, which is owned '
Natsuko Nakatani, Frank N. Yokoi and ft
S. Yokoi.
There's one condition. To get t|
agency's unconditional approval the owi
ers have to negotiate a land transaction i
provide a service access corridor to the re
of the theatre, which is on the south si<
of L street between Fourth and Pit
streets. A strip 15 feet wide along the wi
side of the building is to be obtained
the theatre owners through an easeme
or purchase transaction.
The strip involved is owned by t
agency but is part of the property coi
mitted several months ago to investc;
Charles E. Brown and George McKei
for a $5,000,000 office building develc
ment.
As part of the transaction, according
the Sacramento Bee. the theatre ownr,
are to relinquish their rights to an all'
south of the theatre. The alley is to *
closed to accommodate the office buildi;
development.
SAN FRANCISa
VA/alter Kessler scheduled a series of pry
interviews for coproducer and distrittor
Leonard Gruenberg prior to the opeing
of "Los Tarantos" at the Music HI
Theatre ... An MGM crew has constri,-
ted sets for the filming of "The Sandpip

ere is the NEW-TESTED-PROVEN
PERMANENT INSTALLATION
^
HIGH-FIDELITY
EVERYTHING ENCLOSED
SPEAKERS ALWAYS DRY
^^* REG U.S. PAT. OFF W TRADE MABK
• STATIC FREE
IN-CAR SPEAKER SYSTEM
STOPS
NEVER HANDLED
% a AA A ^^ I ^S.f e-
NO MAINTENANCE DAMAGE 6l LOdO FrOm
EACH DUAL UNIT
FULLY EQUIPPED
SERVES TWO CARS
NO INSTALLATION CHANGE
Veather-Theft-Pilfering
histall
on present post and sound system.
Eliminates oontinnoiis replacements.
Uninterrupted
operation.
All component parts locked within heavy
aluminum housing.
Sound chambers designed to send clear,
instant sound through flexible steel tube
with tough neoprene jacket.
Volume control for each car.
Attractive plastic
swivel to any position.
sound heads that
LAN NOW ... to fill your
ramps
PERMANENTLY!
Loral Area Dealers to Be intuntiired
RDER YOUR FIRST
UNIT
NOW - DIRECT
END CHECK OR MONEY ORDER
!\(} C.O.D. OR MEMO ORDERS PLEASE)
SINGLE
OJ^ACn ^^^
UNIT d^DOU FORT
PRICE ^m%3 WORTH
^Uti
Only
Limited
Amount of
One Unit
Orders Will
Be Shipped
Direct

DENVER
. . John
. . Frank
I
NKW WESTERN SUPPLY HOME—Bob Tankersley's Western Service &
Supply Co. has moved to the former Paramount exchange building at 2100 Stout
St. in the heart of Denver's Filmrow. The building was extensively remodeled and
redecorated following its purchase from Vera Cockrill. Air conditioning and new
furnishings were installed. The first floor houses a new Century screening room
which features a refreshment bar, while the clerical and executive offices and
equipment display and demonstration rooms are on the second floor. Included
is a private office for the convenience of out-of-town exhibitors.
Circuit of Airport Theatres Could
Develop From Denver Pilot Project
Dernie Newman, Gem Theatre, Walsh, waj'
introducing his new bride and Junnit
is the name . Ashley, star o:
"Bikini Beach," accompanied by Chid
Lloyd and Murray Gerson of American International,
gathered publicity for thi
opening of their pictuie . Aydelotte.
Aggie Theatre, Fort Collins, and hi:
son Robert are constructing a $100,001
restaurant and bar to be known as thi
Black Night. It will be on highway 287, i
mile south of Fort Collins: the openlnfi
is set for the first of the year.
Rocky Mountain Motion Pictuie Ass'l
members traveled to Rapid City, S.D., fo:
another of their business building forums
Making the trip were Chick Lloyd, Ameri-,
can International: Mark Sheridan jr.
20th Century-Fox: George Fisher, MOM
Joe Kaitz, Warner Bros.: Vern Fletcher
Paramount: Sam Dare, Columbia: Jacl
Finn, Universal, and Fred Knill, Knil
Booking, president of the a.ssociation. Thi
group met with many civic association;
and was granted radio and television in,
terviews as well as front page publicit;
in the press.
|
The annual dinner dance, sponsored b:'
the Rocky Mountain Motion Picture Ass'n
will be held at Park Hill Country Clul
DENVER—Stapleton Field has been persons sitting in cocktail areas at the airport
or strolling up and down the terminal.
September 22. Dinner is set for 8 p.m., fol
chosen by three men from San Francisco
lowing a cocktail hour. Tickets are onW
to test their plan to help air travelers enjoy
the sometimes lengthy waits between ment feel another potential audience in-
He said he and the News-Vue manage-
$5 and may be had by contacting Jacl,
Felix. John Dobson. Bates Farley, Ra;
Haselbush, Denver Post volves the 4.383 personnel based at Stapleton,
including maintenance personnel and
column.
flights. Willard
business editor, wrote in a recent
Davis
ment
or
for
Bruce
those
Marshall,
who are
A
so
golf tourna
inclined t
At the base of the new Stapleton Field employes of such installations as Clinton
scheduled for 9 a.m. the same day. Reser'
Tower, the experimenters—two motion picture
exhibitors and an attorney—have regulary dine at Sky Chef Restaurant.
and Combs Aircraft—plus Denverites who vations for golfers must be made a weel
in advance with Jack Felix. 1
opened an air conditioned 130-seat theatre. With Kelly in Denver for the test opening
were Manuel Levin, director of films The Fox Theatre, Trinidad, has a newl^
Haselbush's article continues:
They call their venture News-Vue Theatre.
It's located just beside the southern-
Francisco attorney.
spot on the main street . . . Phyllis Gil
for News-Vue, and Jerrold Boscoe, San remodeled marquee which is the brightes
most exit-entrance to the Denver airport's All had praise for the "perfect cooperation"
they received from mayor Tom Cur-
handling the buying and booking for thi
crest, daughter of Ray Bartlett. is nov
south concour.se. Signs at strategic points
inside the terminal call attention to its rigan and airport director Don W. Martin. Landsun Theatre . . . Lowell Cain. Gil>
presence.
"We chose Denver as our pilot city for Theatre, Silver City, NJVI.. is back froir
a.m. to 10 p.m. daily, travelers several said.
waiting for connections can enter the theatre
for 75 cents and view a series of spe-
be an outstanding international airport.
progressive city is developing will
When groundbreaking was held recentL'
for the
cial Technicolor features.
"It's a natural hub for transfer on
new Lakewood-Wheat Ridge For
Theatre, a
"This will not be a newsreel theatre as travels to anywhere in the nation, and
group picture of dignitarie.
it
present
such," says Jack L. Kelly, president of can only grow as a hub when
was taken by the Lakewood Jeffer
one-stop
News-Vue Theatres, 938 Market St., San through plane service between
son Sentinel. Those who got their picture
the Pacific
in the paper the next day were Richan
Francisco. "We'll have some filmed documentaries,
but the accent will be on sports begins."
Northwest and Atlantic Southeast cities
Crowther. architect for the project: Did
DeFord, East Jefferson Chamber of Com
and travel."
merce director: Dr. Forbes Bottomly. su
If the idea works in Denver—and Kelly
New Las Vegas Plant Wins perintcndcnt of schools: Ray W. Davis, Fo:
says a survey made for his firm by a Denver
advertising agency indicates it will Dr Pepper July Award
area supervisor: Max Saudcr. manager o
the East Jefferson Chamber of Commerce,
News-Vue Theatres will install similar LAS VEGAS, NEV.— Although it has
Mel C. Glatz, Fox: Rob Roy. contractor
movie houses in at least a dozen air terminals
across the country.
local Dr Pepper Bottling Co. won the na-
been in operation only four months, the
John Fortune and Paul Pattridge. Colder
owners of the land: Ted Mueller and Frei'
Reed Edgar of Edgar & Farris. 666 Sherman
St., said the .survey at Stapleton which July. Ernest F. Marmon, executive vicetional
Dr Pepper Co. President's Award for
Kirschke, Jefferson County Bank: Bll
Reitler, Chamber of Commerce: Robert Df
led to installation of the new theatre president, flew here from the national Dr
long, Chamber president, and Virgil Hil
covered a five-day period during which Pepper Co. headquarters in Dallas to present
the award in behalf of president
general manager of Consolidated-Mutua
1,663 persons sitting in chairs throughout
Water Co, At the ceremony, Davis told on.
the main lobby of the terminal were Wesby R. Parker to Bob Perrott. manager
lookers that the theatre's theme would b
interviewed.
of the Las Vegas firm. The award carries
"Making Jefferson County a Better Plac
Edgar said about 75 per cent of those interviewed—
1.241 out of the sample of achievement.
the public by December or early Januar>
a $750 cash prize and a certificate of
to Live." The theatre is to be ready fo
1,663—were waiting more than one hour. "The accomplishments by you and your
Prom 10 reasons." Kelly
and
"Denver is a
what
California.
"That's not enough time to go downtown organization in Las Vegas are tremendous."
or take a tour of Denver," he said. "But we Parker said in his letter notifying Perrott Buys Rome Strand Theatre
found most of those waiting just sitting of the award. "They have well exceeded From Eastern Edition
patiently or thumbing through a magazine
normal high results for a single month in ROME, N.Y. — The Strand Theatre
and looking bored."
a newly franchised area and we're highly closed several months ago, has been purl
Edgar said the survey did not include pleased."
chased by Elias J. Nickey.
I
W-6
BOXOFFICE :: September 7,
196'

I gracious
. . Mr.
. . Mary
. . Sheldon
25-27
leatre Innovations
\C Panel Subject
CenKal Edition
ilCAGO — Spiro J. Papas, exhibit
rman of the National Ass'n of Conccsliie.s
Industries Tradeshow to be held
ember 28-October 1 at the Conrad
m Hotel, has invited firms which will be
bitinK to join a panel of speakers on
)ber 1 to participate in "What's New
he Market Place."
irpose of this feature, said Papas, is
ally acquaint concessionaires and theowners
with new equipment, products.
Ices and other innovations currently
g introduced.
I a letter to the tradeshow exhibitors,
as stated: "With their sights trained
;he progress of the industry, it is evii
that equipment manufacturers, pm--
and suppliers are most knowledgewhen
it irs
comes to introducing new
IS and innovations that are likely to
;fit everyone concerned by their evalua-
.
of such items."
e further pointed out that such a peril
evaluation of any new items by exting
firms will serve a very useful and
structive purpose, as the October sesis
being entirely devoted to equipment
products that will do a better job
concessionaires and theatre owners.
dated Chicago Carnegie
ms Shakespeare Series
Central
Edition
HICAGO—The Carnegie Theatre on
near north side, owned by Oscar Brot-
1, has been operating continuously de-
,e the upgrading activity which gives
theatre new carpeting, new lobby furrings
and a new concessions counter.
! lobby has the dignity of a spacious
livingroom, offering all the
iforts of home, plus top movie fare,
ohn Butkovich, who has been garnering
steady week-to-week patronage with
lething different in promotional ideas
:e assuming the post of manager, has
aside a portion of the lobby for sit-
'n coffee service.
lutkovich is, through the media of
ited pamphlets, alerting his patrons
a festival of four films. October 9 to
/ember 5. honoring the 400th anniveri^
of the birth of William Shakespeare.
snry V" will start the series, followed
"Julius Caesar," "Romeo and Juliet"
1 "Hamlet." Series ticket for four permances
are being sold at the Carnegie
:office for $5, making a savings of
20 over regular admission.
arlequin to Produce
lO Shorts for Cinebox
iOLLYWOOD—Tommy Noonan's
son of Favorite Films vacationed in California
. Carey, 20th-Fox cashier.
Haruin
Productions will produce 200 shorts
the Cinebox coin-movie jukebox in-
Uations in the firm's new sound stage
201 N. Occidental Blvd.. it was announced
•e by Noonan. At the same time he
ted the firm had acquired 11 western
tes franchise to place the boxes in
erns, bars, restaurants, amusement arles
and soda fountains. Cinebox is a New
rk firm expanding its operations into
field which Jimmy Roosevelt tried to
)loit following World War II. Shorts
ige from 2'2 to 3 minutes.
SEATTLE
Frnic riro. niaiKiHcr at Bucna Vista, is rein
urn and can now play all the bridge
lie want.s to. Norman Chesler, from Salt
Lake City, will succeed him at BV. An industry
luncheon honoring Piro will be held
Thursday ild at the Dog House.
William Stahl, who had been associated
with National Theatre Supply here until he
went to Los Angeles several months ago.
died here of cancer. He returned to Seattle
when he became gravely ill. Stahl, born in
New York City, came to Seattle 12 years
ago. Survivors include his wife Mignon.
sons William jr. and Robert, and a daughter
Mrs. William Noble, all of Seattle.
Guy Edward Blakely, 46. died recently in
the booth of the Hi-Land Drive-In at
Pasco where he worked. In the winter he
was the projectionist at the Benton in
Pasco. He was secretary-treasurer of Local
234. Burial was in Kennewick . . . James
Selvidge will present a second Masterpiece
series at his Ridgemont Theatre, beginning
on the 9th with "The Balcony" and
"Billy Liar." Other bookings: Gervaise and
Modigliani of Montparnasse. September
12-14: A View Prom the Bridge and The
Entertainer. 15-18: Mr. Hulot's Holiday
and The Great Chase. 19-21: David and
Li.sa and The Mark. 22-25: A Taste of
Honey and Eighth Day of the Week. 26-
28: Testament of Orpheus and Black
Orpheus. Sept. 29-Oct. 2: and Shadows and
The Savage Eye, 3-5.
Frank Christie, 40-year veteran of the
motion picture business and film buyer and
chief booker for Evergreen Theatres, was
the subject of one of John J. Reddin's
Faces of the City profile in the local newspaper.
Reddin devoted two complete
columiis in an introduction of Christie to
the public at large. Frank is Filmrow's
favorite booker, not "bookie," as Reddin
was quick to point out in his article.
Sammy Siegel, Columbia publicist, was
here working on "The NEW Interns."
scheduled to open at the Paramount on the
16th .
and Mrs. Frank Millspaugh
and family returned from a two-week vacation
in the Chicago area . . . L. C. Tomlin-
took a week's vacation to entertain her
sister who was visiting from Salt Lake
City . . . Also on vacation was Carl Handsaker,
20th-Fox manager . . . Mr. and Mrs.
Howard McGhee of Mldstate enjoyed a
fishing trip.
A "men only" feature at the Palomar
Theatre ran for 3 days
1 1, with admission
open to only males between the
ages of 18 to 35 who had chalked up prior
service in the armed forces. A Reserve
Force captain turned the Palomar into a
recruitment office on the stage from 1 to
9 p.m. each day. Specifically, the crash
recruitment program was for the 941st
troop carrier group. Air Force Reserve,
whose base is Paine Field. Sterling Theatres
donated use of Palomar.
Independent Theatres' telephone operator
Jane Klotz was another retiree who
returned to the Row ... Sid Zins. Columbia
publicist, attended a home office meeting,
then left for Atlantic City on a special
assignment. Hank Kaufman, manager of
branch operations for Columbia, was at
the local exchange. Columbia head booker.
Jess Smith and wife celebrated their 40th
wedding aniversary. Staffer Gertrude
Finch vacationed in New York ... A melancholy
mood pervaded Filmrow after the
deaths of Chris Geoghegan. veteran exhibitor
of South Hill. Va.. and Enoch Martin,
owner of the West Point Drive-In at
West Point. Va. Tromberg of
.
Boxoffice Attractions returned from a trip
to Charlotte.
CUT YOUR PREYUE
COSTS BY USING
Filmack's
TEASERETTES
As A Low Priced
PREVUE SERVICE
:; Hi.iMK TK.\I1.KK With .STll.I-S And
(in STACK VOICK. Only .«.00 Eich.
rOUII SMCMl JKAIUKS fltOM OCPfNOABU f/lMACK
Start Boxoffice coming..
D 3 years for $10 (SAVE $5)
D
1
2 years for $8 (SAVE $2) D
year for S5
n PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rotes for U.S. Conodo, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
Boxoffice - THE national film
825 Von Brunt Blvd., Kanjoi City, Mo. 64124
weekly
XOFFICE September 7, 1964
W-7

ANY WAY YOU MEASURE IT
t
«
\
BOXOFFICE IS FIRST AND FOREMOS)
— read and relied on by more theatremen fhan any other film trade journal in the world!

I
hot in Dark' 400
KC Plaza Bow
\NSAS CITY— "A Shot in thu Dark"
way up to 400 per cunt for the openiny
at the Plaza, where the film is ex-
;
;d to hold for more record business as
"The Pnik Panther." Double average
reported at the Uptown with "I'd
ler Be Rich" in its first week. "A
i Day's Night," in its second week at
Fairway, also doubled average,
ket
" in its tenth week at the Brookand
"Tom Jones" in its 28th week
16 Kimo tied with 150. "Bikini Beach"
"McHale's Navy" tied with 125 per
in saturation runs. The weather was
isnt for the drive-ins.
(Average Is 100)
-Circus World (Bronston-Cineromo), 9th wk. 90
Riverside, Boulevard, Lokeside, 1-70,
Isis, loda, Parkway Two, Centre Bikini
ch (AlP); assorted coteotures 125
— It's a Mad, Mod, Mad, Mod World
.Cincramo], 37lh wk 125
(UA), 2nd wk y—A Hard Doy's Night 200
-Tom Jones lUA-Lopert), 28th wk 150
ount—The Killers (Univ), 2nd wk 90
Electric— A Shot in the Dark
,11—The Eosy Lite (Embassy)
400
100
(UA)
-The Unsinkable Molly Brown (MGM),
wk 100
itreet, Heart, Leawood, Hillcrest, Shawnee,
e Pork, Parkway One, Embassy Two,
rlond, Dickinson, Englewood McHale's
(Univ); assorted cofeatures 125
y
n— I'd Rother Be Rich (Univ) 200
1 ^^^^^i^^^ ^t^
rasotes Plan Intrigues
:kford Theatregoers
)CKFORD. ILL.—An architect's verof
the indoor-outdoor theatre to be
here by Kerasotes Theatres appeared
four-column cut in the Rockford Star
; with a story announcing the new
.re to local theatregoers.
e Star's story accompanying the illus-
)n follows:
ckford moviegoers will have an oppory
to attend either a drlve-in theatre
conventional theatre at the same locain
the near future, according to
ge Kerasotes, president of Kerasotes
tres, Springfield, and Oscar Grand-
, 703 King St., co-owners of the State
tre.
nstruction on the indoor-outdoor thewlll
begin as soon as zoning clear-
> are processed, the men said. The
re will be built on the east side of
ford on Illinois 20 near the northwest
ay.
1,000-seat indoor theatre will be conted
in the center of a 70-acre tract
(vill have a 500-car parking lot. The
re will be air conditioned and
ped to present Cinerama productions,
e outdoor theatre will have an 80x120-
icreen and ramped parking spaces for
cars. A centrally located projection
will serve both theatres.
le theatres will provide convenience
the ultimate in picture presentations
II segments of the public," said Kera-
"There will be a drive-in for those
prefer it and a conventional theatre
1 overcomes the problems of weather
daylight hours by permitting early
ings each day. including matinees, as
;d."
ikford has been chosen for the inoutdoor
venture, Kerasotes says, besurveys
indicate that Rockford is one
s fastest growing cities in the state.

. . . Ben
. . The
. . . Bernie
was
Columbia)
. .
They
i
KANSAS CITY
The United Theatre Owners monthly board
meeting has been called for Tuesday
il5> at Hotel Continental, it is announced
by Norris Cresswell. executive secretary.
The committees for Show-A-Rama will be
announced by Jay Wooten. UTO president.
Other important business also will be discussed
. . . Russell Borg, Warner Bros,
branch manager, who is area distributor
chairman for the Will Rogers Memorial
Hospital campaign, reminds exhibitors and
distributors to get their collections in as
soon as possible.
Don Knight of Florence has reopened the
Mayflower Theatre in Florence. Kas. The
Mayflower was the last motion picture
theatre in the county to close, the American
Legion having operated it for a time, after
the owner. Karl Gaston, closed it. Shows
are running Friday. Saturday, Sunday and
Monday nights . theatre in Minneapolis.
Kas., has been reopened after remodeling
and renamed the Esquire. Ronald
Rudy and Richard Carter, both of Salina.
Kas.. are the managers. Shows are seven
nights a week with matinees on Satiu'day
and Sunday.
F. J. "Mike" Lee, Embassy Pictures division
manager, was here from Minneapolis
Marcus. Columbia division manager,
who has stayed close to home the
past week, will be in Minneapolis this week
HUMDINGER SPEAKERS $3.50 each
HEAVY DUTY SPEAKER MECHANISM $1.65
MISSOURI THEATRE SUPPLY
IIS WMt Itth KaiMoi aty •, M*.
BolHmora 1-J070
DRIVE-IN OWNERS--
Now ... 4-inch cast aluminu
speaker, unpointed, with protective
$369
screen, straight cord.
SHREVE THEATRE SUPPLY CO.
217 West 18th HA 1-7849 Kansas City, Mo.
Evens. United Artists exploiteer.
is vacationing in Texas . . . Tom Gooch.
Paramount Pictures booker, headed for the
Ozarks for a week's rest . . . Dorothy
Wackerman. Embassy Pictur-es secretary,
vacationed for a week at Warsaw .
Patricia Pierstorff. secretary to Ben Marcus
at Columbia, had a big family reunion
with one brother visiting from Wisconsin
and another from Springfield.
Al Adler. MGM area representative, who
recently vacationed in Dallas, reported
that he played golf at the beautiful Brookhaven
Country Club there with a cousin.
Jack Ducate. and Jim Ronsiek. the assistant
branch manager of MGM Pictures
in Dallas. Ronsiek accomplished something
in the golf game of a rather dubious honor.
He shot a hole in one from the lOlh tee,
except the ball went in the cup on the 16th
green. A foursome on the 16th green also
were the witnesses of the event, which
caused a lot of laughs aroiuid the clubhouse.
Jim sends regards to all his friends
in the Kansas City territory.
William C. Maser, husband of Vonceil
I
Jeter), died recently in Barnett, at the
age of 76. Vonceil. who was a veteran
switchboard operator at Fox Midwest Theatres,
was given a farewell party last
November just before her marriage. During
the past year, the couple had settled
down for a quiet life in the Ozarks. Maser
was formerly an auditor at the President
Hotel.
Out-of-town exhibitors along the Row:
From Missouri—R. L. "Bob" Adkins, Higginsville;
Paul Eye, Appleton City; Jim
Cook. Maryville; Glen Jones, Gravois Mills,
and Jerry Wise. Brookfield. From Kansas
Ernie Block. Sabetha; Hank Doering, Garnett;
Fred Munson, Arkansas City, and Ben
Spainhour, Greensburg.
Screenings of the week: "Nothing But the
Best" (Royal I sneak previewed at Embassy
on Monday night (August 31) ...
"First Men IN the Moon"
i
was
sneaked at the Uptown Friday evening (4).
Peter OToole will play the title role in
Joseph E. Levine's "Will Adams," a Paramount
release.
Start BOXOFFICE coming . .
D 3 years for $10 (SAVE $5)
n 2 years for $8 (SAVE $2) D 1
D PAYMENT ENCLOSED D SEND INVOICE
THEATRE
year for $5
These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE — THE NATIONAL FILM
825 Van Brunt Blvd., Kansas City, Mo. 64124
WEEKLY
East Texas Theatres
Building in Longview
From Wosfern Edition
LONGVIEW, TEX. — A 1.400-seat th(
atre and a shopping center will be bui
here as soon as blueprints and coiistrw
tion details can be worked out, it W£
announced by Sam E. Tanner, genen
manager of East Texas Theatres, whic
has headquarters in Beaumont.
Site of the construction will be 23 acre
a half-mile west of the Longview dowr
town area and on the north side of Higlway
80. just west of Grace's creek bridg
The big circuit bought the tract ten yeai
ago with the plan of building thereon a
amusement and shopping center whe
business conditions were right.
Conferring with Tanner here when tt
announcement was released to the prei
were Robert Lugenbuhl of Jacksonvill
district manager in charge of East Texi
Theatres operations, and D. L. Elliott, ti
circuit's city manager here. The conferem
was held in the Arlyne Theatre offices,
Tanner said the new theatre will be <
most modern construction with the fine;
equipment available and will feature ti
latest innovations in theatre beauty, con
fort and decor.
The circuit has operated theatres hei
for more than 35 years, its present hole
ings being the Arlyne, an indoor theatr
and the River Road Drive-In. The circu
also owns and operates the Crim and Ki
gore Drive-In. Kilgore; Cozy. Gladewate
Paramount. Marshall. Strand. Henderso
as well as theatres in more than a doz<
southeast Texas counties.
Carrollton, Ohio, House
Reopened by Bud Weals
From Mideast Edition
CARROLTON. OHIO—After minor n
pairs, the Carrollton 700-seat 'Virgin
Theatre has been reopened by Horai
"Bud" Weals. Carrollton druggist, wii
Robert Tilton of Cadiz as manager. TllU
is also manager of the Cadiz Theatre
The Virginia, the only theatre in th
area equipped with widescreen and Gin
maScope projection facilities, has bef
closed since Oct. 12, 1963.
Weals is owner of McElroy's Drug Stoi
which he purchased from Harold B. Mi
Elroy Jan. 1. 1963. He and his wife Jack
and two sons. Butch. 14, and Rich. 11, n
side on Carrollton Route 2.
Patrons Think Greetings
Title of Current Film
From Eastern Edition
ONEONTA, N.Y. — "Happy Birthdl
David" read the Sidney Theatre marqu
recently when the manager's son celebrate
his ninth birthday.
However, Manager James Richards got
many inquiries from prospective patror
asking what time the film, "Happy Birthdi
David," would start ihat he was forced
change the marquee back to his regul
billing.
Added to "Synonon' Leads
From Western Edition
HOLLYWOOD—Stella Stevens and Alt
Cord join Eartha Kitt in producer-direct'
Richard Quine's Columbia release "Syni
"
non. will team in the roinant
leads. September 8 is starting date.
C-2 BOXOFFICE September 7, 191

ON
m scREtm
Jlmemaan. mr^'T^^^^^^^^^^'^
CHICAGO
Sam Seplowin
1301 So. Wabash Avenue
Chicago 5, Illinois
WEbster 9-2000
INDIANAPOLIS
Tom Goodman
411 Illinois BIdg.
Indianapolis, Indiana
MEIrose 4-4952
KANSAS CITY
John Wangberg
215 West 18th Street
Kansas City 8, Missouri
HArrison 1-2324
ST.
LOUIS
George
Phillips
3301 Lindell Blvd.
St. Louis 3, Missouri
JEfferson 3-6397

j
I
'
Louisville Theatre Construction Now
Heaviest Since '20s; Attendance Up
From Mideast Edition
LOOTSVILLE, KY.— 'Happy Days Back
for Movies, Indoor Theatres" read the
glowing headline on a recent Backstage
column in the Louisville Times by Dudley
Saunders. Here's how the well-known entertainment
editor gave his readers the
facts behind the rapid improvement of
movie business in all sections of the
country
Rising attendance! Heavier production
schedules! Increased construction nationally
of new indoor theatres! Tw-o and possibly
six new indoor theatres in Louisville!
That about sums up the movie business
these days across the nation and in Louisville.
There's fresh blood pumping through the
veins of the tired industry that television
almost killed.
Attenr'ance, locally and nationally, is well
ahead of last year and aiming at one of
the industry's highest income in recent
years.
Production of new films is up sharply and
next year may see the biggest crop in a
decade.
Construction of new indoor theatres has
increased nearly 400 per cent in the past
five years.
In October. National Amusements will
build twin indoor luxury theatres on Bardstown
road just south of 'Watterson expressway.
One will seat 1,200 and the other 750.
The Mall, on Shelbyville road, has announced
tentative plans for twin theatres.
Another chain is studying sites for one
or two suburban houses. There have also
been reports that a theatre will be included
in Watterson City, a planned development
at Watterson expressway and
Newburg road.
Even if only the two on Bardstown road
are built, it will still be the biggest indoor
theatre-bui'ding boom in Louisville since
the 1920s when most of the existing indoor
theatres were built.
Local construction follows a nationwide
trend that saw about 100 theatres built in
1961; 170 in 1962; 240 in 1963; and an expected
325 to 350 this year, half of which
will probably be in shopping centers.
Drive-in construction leveled off several
years ago.
After dropping to a low of 39.6 million
people per week in 1958, attendance
gradually rose to 43.4 million a week last
year, and is up to 45 million a week this
year.
Universal's production is highest since
1957 and Columbia has doubled its budget
for the next three years.
Similar reports of increased profits and
heavier production schedules come from
nearly every studio.
What's behind the upturn?
There are a number of factors ranging
from the emotional to the economic.
But the root of it is probably that the
entire industry finally decided that you
have to spend money to make money.
The distributors realized they had to
take their product to their market. This
meant following the population to newly
developed suburbs.
The producers, after many a season at
the wailing wall, finally realized they
couldn't sell a product unless they made it.
It was either gamble on a resurgence or
face eventual bankruptcy and subservience
to television.
Television was losing some of its appeal.
The product was getting worse. People
were tired of staying at home and wanted
to get out with other people.
The producers started making "more and
better pictures which would appeal to a
wider audience," as one distributor recent!
put it.
rhe national economy was and is high.-
Theatre managers all say that businej
is good in Louisville. The six first-rv
hju.=es downtown aren't making a killir
as one chain spokesman said, but they a
breaking even between the blockbusters.
The advent of new suburban first-n
theatres will hurt, but not ruin, downtov.
business, the managers say. Nor will ,
cause any of the downtown houses to cla
In fact, some of them foresee improv
downtown business regardless of what ha
pens in the suburbs.
They cite the expected increase in dow:
town apartment houses, which will gi
them a "captive audience."
After a long period of violent, realist
moralistic fi'ms, Hollyw-ood has reverted 1
the comedy and to the escapist adventui ^
film.
"People are tired of drabness. They wa,
to escape it. They want to believe "ther:
a better world than the one they live
Hollywood has started making
.
comedi
again and people want to escape in
them," said a manager.
"When the product is good, they (U
public) all buy. The producers are men;
concentrating on quality right now," sfi
one local manager.
The movies rode a gravy train for near
a quarter century. Then, in the late 194^
peop'e started watching television. T'
years 1951 and 1952 were fiscal wrecks
The advent of numerous widescrei
processes brought an upsurge in 1953 i
1955. The novelty wore off and busins
slumped again in 1956-1959.
Things leveled off in 1960-62, thi
started climbing, for the first time slrj
the mid-1950's, last year.
Business is still climbing. I
Paramus Officials Sued
By Century Amusements
Prcm Eastern Edition
i
PARAMUS, N.J.—The Paramus mayi
council and planning board are defendaii
in a suit filed by Century Amusemet
Corp., Floral Park, N.Y., asking that f-
perior com't set aside resolutions passl
by the council and planning board whii
block the building of a 2,000-seat tlatre
on Route 17 beside the Garden SUi
Plaza.
The suit charges that denials of appro'l
of site plans by the defendants were "arltrary,
capricious, unlawful and not suported
by proper grounds or evidenci'
Century asks that both bodies be requiil
to submit to the court a record of t?
firm's application and that the court i-
view- the record.
The theatre, first proposed more thi
a year ago. would be built where Esposits
Restaurant once stood. The site is jU
south of the large shopping plaza. Roche:
Park Township, which borders the pi^
posed site, protested building of a thea;
there bccaiuse of increased traffic the tlatre
would force into Rochelle Park eai
night.
Sidney Picker Marries
i
Fiom Western Edilu-n j
HOLLYWOOD—Sidney Picker, Mirif'i
Corp. executive, and Ann Peck were m;-
ried on Sunday i23) at the Beverly H:5
Hotel.
C-4
BOXOFFICE :; September 7. Ifl

1 Leonard
.
was
. . . Mary
|
THEATRICAL
2310
. . According
. . Joseph
. . The
. .
no WB Writer Deals;
ek Cavalry Song
Wcstfrn Ed.li n
OLLYWOOD—Two new wiitiii« deals
I'.vliiK upcoming productions were annced
by Warner Bros. Jerry DeBono
write a treatment on "An American
im." the new Norman Mailer novel.
:h ran serially in Esquire masazine, to
;h Warners recently acquired screen
ts. John Manlley was signed to do a
sh job on "My Blood Runs Cold." the
liam Conrad picture scheduled to folhis
just-completed "Two on a Guille
"
irector Harold Young will direct and
luce his own screenplay. "Lupita." with
ling tentatively set to begin in the late
eorge Furth. Universal-TV contract
chosen by executive producer Edd
J. Montagne for the starring role in
r Son. the Egg." episode of Universal-
3 Broadside, which started filming last
k.
jsry Owen." the regimental song of
U.S. Seventh cavalry, once under the
mand of General Ciister. will be the
sing musical theme of 20th-Fox's superenture
drama. "The Day Custer Pell."
mission is now being sought from the
;ent commander of the Seventh cavalry
ise the song, the lyricist and composer
which, according to producer David
isbart. are not Ascap.
changes have been made in MGM's
IS for "Say It With Music" produci
despite a story appearing in local
ers that the production had been de-
!d until 1965. Arthur Freed said
;inal schedules haven't been changed,
Gersh had been connected
h the production from its inception.
only will new Irving Berlin songs be
i. but his old ones are part of the protion.
"While we haven't given out any
lies of stars, we have been dickering with
ny top names, and will make this anincement
when the time is ripe," said
ed. "Specifically, I deny that there has
n any delay in production plans for this
;ure."
ttsford Developer Asks
irmit to Build Theatre
1 Eastern Edition
'ITTSFORD. N.Y.—An answer is exted
soon from the Pittsford zoning
rd as to whether developer Isaac Gori
will be given a permit to build a the-
! for Loew's operation in this suburban
ST.
LOUIS
TJein Rubukuk. manager of Loew's Mid-
City Theatre, has resigned and Is moving
to San Francisco to rejoin former employers.
In line with Loew's policy of advancement
from within their own ranks.
Donald Meyers, who has served as assistant
manager for 18 months, moves to the
top spot, and will be replaced in turn as
assistant by William Hobbs. former chief
of service and flooi' manager, according
to announcement by Bernard Diamond,
general manager, Loew's Theatres. New-
York ... A telephone call to CEntral
1-4000 in St. Louis, in addition to supplying
Loew's movie information, offers Loew's
Hotel Reservation Service. Eileen Cordet.
who has supervised the service for the past
year, moved recently into new quarters
established on the mezzanine of Loew's
State Theatre. Projected visitors to New
York and the World's Fair receive direct
w'ire service plus confirmations on reservations
in New York's American. Summit.
Regency, and Drake hotels and Midtown.
City Squire and Howard Johnson motor
hotels. The service extends to hotel reservations
in San Juan, Puerto Rico.
Loew's State patrons have long been impressed
by the stately, dignified and
friendly senior gentlemen who staff the
door at Loew's State Theatre. We learnea
from Russ Bovim. manager, that the senior
member of the team, a veteran of 12 years
on the door, who is in the eighties, is a retired
mounted policeman, who had long
served the Grand and Olive theatre district.
Edward earned the nickname of
"Candy Kid" because of a weakness his
horse had for candy. Theatre folk recall
the "Candy Kid" as the mountie. always
impeccably groomed, down to the spotless
w^hite gloves he wore. Elmer Horn, the
younger member of the team, in his seventies,
is a retired bus di'iver.
A phony bomb threat telephoned to the
submban Brentwood Theatre shortly after
9 p.m. August 27 caused the evacuation
of an estimated 400 patrons. Cash
refunds were made and the theatre was
closed. The smrounding area was roped off
while police and firemen conducted a futile
search of the building. The call was
received in the boxoffice by the cashier
who said the caller sounded like a boy and
said a bomb had been planted and would
go off at 10 p.m.
Late TV viewers of the Democratic convention
activities in Atlantic City observed
Senator Frank Reller. Wentzville. Mo.,
former exhibitor, being interviewed by St.
Louis newscaster Max Roby on the seating
fracas ... St. Louis Variety Tent 4 barkers
Joe Keegan and Tony Peluso are still
glowing about the red carpet treatment
extended them at the recent Variety convention
held in Buffalo.
imunity.
lordon's application was tabled for a
nth late in July when the zoning board
ed for more information regarding
ns on the proposed building, feasibility The format of things to come for the
Increasing the parking lot size and preition
of excessive water drainage from president Perri Moreno, will lead off with
Women's Variety Club, according to new^
parking lot.
the September 9 meeting featuring Father
Jordon would own and lease the theatre James P. Slattery. administrator of Our
Iding. around which he proposes to deop
a shopping center. Loew's downtown tober. Variety Women will entertain pros-
Lady of Grace Children's Center. In Oc-
t has been searching for a new locan
since news of its October replacement Winners of U.S. Savings bonds in American
pective members at a champagne tea . . .
the Xerox office building was made International Pictures playdate drive, as
3wn.
announced by George Phillips. Realart Pictures,
were Joe Lundburg, Starlite Drivein,
Salem. Mc, $100 bond; Russell Armentrout.
Armentrout Theatres, Louisiana.
Mo., $50 bond, and Robert Johnson, Casey
Drive-In, Casey, 111., $25 bond. All who
had playdates in the four-week drive which
began July 22 were included in the drawing.
Marcella DeVinney, booker at Buena
Vista, drew the names as exhibitor Phil
Nanos looked on . to a late
newscast August 30. the drive-in theatre
near Herculaneum, Mo., suffered windstorm
damage, w'hich included 100 feet of
fence.
INDIANAPOLIS
T^r. and Mrs. Paul Werner left to make
their home in San Francisco. Mrs.
Werner is the former Mrs. Marc J. Wolf
Long. UA, was vacationing at
Lake Tippecanoe in northern Indiana .
Janet AUam. 20th-Fox, was spending her
vacation in Pennsylvania .
Sugar.
20th-Fox distribution chief, was at the
Indianapolis exchange.
.
Joe Saunders, 85, father of Mrs. Rush
Williams, MGM. died at his home here
August 24. He was a retired postal clerk.
Other survivors are his wife Matilda; another
daughter. Mrs. V. Hal Kennedy.
Glens Falls. N.Y.. seven grandchildi'en and
three great-grandchildren . wife of
Paul E. Rice, manager at Paramount, died
August 26. She was 42. She had lived here
three months, coming here when her husband
was transferred from Dallas. Survivors,
besides her husband, are sons Bill and
Jimmy and a daughter Nancy .
Fox publicist Nonnan Delaney
. 20thwas
at
the local exchange.
The Beatles' "A Hard Day's Night"
opened to capacity audiences at the Circle
Theatre downtown and the Lafayette
Road and Shadeland drive-in theatres on
the 26th prior to their appearance at the
Indiana State Fair Thursday i3i.
Buys Bethlehem Nile
From Eastern Edition
BETHLEHEM, PA. — Harold E. Heydt
has purchased the Nile Theatre on West
Broad Street from Charles E. and Robert
L. Moyer for $150,000.
TV^FAN
PHOTO
8" 1 r\" SI SOO Per Thousand FOB Det.
X lU '*' (Minimum Ord«r 1.000 •
Check with o,de,!
NO C.0.D.1 I
ADVERTISING CO.
Con Detroit 1, Mich.
THEWTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAfOLIS, IND.
"Everything for the Theatre"
XOFFICE September 7, 1964 cs

. . Tony
. .
. . Dudley
CHICAGO
•Phe midwest premiere of Walt Disney's
"Mary Poppins" has been set for October
14 at B&K's State-Lake Theatre.
The Chicago Youth Centers will have a
benefit for the show's opening. Mrs. David
Wallerstein, wife of B&K's president, and
Elliot Epstein are acting cochairmen for
the theatre benefit.
Chicago newspapers carried the largest
amount of lineage for amusement advertising
during August than at any other time
this year. Cui-rent films are also being
advertised on numerous subway signs and
boards. Radio advertising, boosting films,
also increased in August.
Roy Peterson, manager of the Abbott
Theatre Supply Co., has returned to his
post after recovering from a serious foot
injury . . . Spiro Papas, executive vicepresident
of Alliance Theatres, has returned
from his trip to Greece, where he
went to bring his family back to Chicago
and to visit with relatives.
Ted LeitzeU, public relations director at
Zenith Corp., is retiring for health reasons
after 21 years w'ith the organization. He
w'as named director of public relations in
1945, w-ith prior service on numerous publicity
and promotional assignments. Leitzell's
retirement will bear fruition, since
he is an avid student of mathematics and
foreign languages, enjoys flying his Piper
Comanche and will have time to do some
free-lance writing.
Hone Swan, manager of Will Rogers Theatre,
is convalescing in St. Anne's Hospital
. . . S. C. "Colonel" Levin, manager of
B&K's State-Lake Theatre, is vacationing
in the Ozarks with his family .
"Cleopatra" will be shown at selected theatres
in this territory September 18-24,
according to R. R. Smertz, branch manager
of 20th Century-Fox . Weitzel,
— Our "21st" Year —
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR NEW —
COMPLETE PRICE LIST
Distributors
For
ORANGE CRUSH and
FULL LINE SYRUPS
POPCORN BUTTER CUPS
We Carry Full Line Hot & Cold Cups
Freight Paid on Orders of $150.00 or More
KAYLINE CANDY COMPANY
WE—9-4643
1220 S. Michigan Ave. Chicago 5, III.
THEATRE
SERVICE
bocked by experience and resources of
Radio
Corporation of America
RCA SERVICE COMPANY
1322 So. Wabash Avenue
Chicago 5, Illinois WAbosh 2-0679
Chicago American columnist and wellknown
to Filmrow, is on vacation . . . "To
Kill a Mockingbird" will be the first film
in a series to be shown by the Chicago
Historical Society. The fall series begins
September 20.
Perry Lieber, press chief for 20th Century-Fox,
was a recent Chicago visitor.
He spent an enjoyable time with his sons.
Perry jr. and Chuck, who are in the advertising
business here, and his grandchil-
The censor board reviewed 68
dren . . .
films during August. Two were rejected,
nine were cut, ten were labeled "adult"
and 27 were foreign.
"Tremendous" is the best word to describe
the teenager turnout for the Beatle
film, "A Hard Day's Night," at the Woods
Theatre. Long lines formed and traffic
was stopped. The film closed September
4. Admission was $1.50.
. . .
.
Begrinning September 11, Balaban &
Katz will feature the "A Hard Day's
The
Night" at five of their theatres
Starlite Outdoor Theatre, under Kohlberg
management, is currently running triplefilm
programs Gazzola has
sold the Imperial Theatre at 2321 West
Madison St. to Willard Cohen & Associates.
The new ownership has kept on
Charles Findler as manager.
A cordial invitation was extended by
Irving Tombach for the press screening of
the film, "One Potato, Two Potato," at
the Carnegie Theatre Friday i4>. Tombach
reports "The film was entered in the
Cannes Film Festival and earned enthusiastic
response from all, including a 15-
minute standing ovation, and the 'best
actress' award for Barbara Barrie. The producer,
Sam Weston, and director, Larry
Pierce, are two relatively unknowns in the
motion picture industry. The film is set to
open on September 11 at the Loop and
Carnegie theatres."
The Oakbrooli Theatre, under construction
by B&K, will use projection equipment
supplied by Abbott Theatre Supply
Co.
Moe Dudelson, president of Dudelson
Film Distributors, has a big fall program
with his assignment as distributor of
Stork Talk, The Mighty Jungle, Women
and War, Starfighters, Nightmare in the
Sun and Shell Shock. All films are scheduled
for early fall openings in the Chicagoland
area. Dudelson is also setting up
openings of "2,000 Maniacs" and "Color
Me Blood Red, both of which are Stanford
Kohlberg " productions.
Bob Morello and John Farley have
formed a partnership called Stage Right
Screen Renovations. They will operate their
business of painting motion picture screens
from headquarters located at 8254 South
Anthony, Chicago 16.
Hitchcock Team on Pilot
From V\/estern Edition
HOLLYWOOD — Producer-director-writer
team of Mort Fine and David Friedkin will
take a leave from their chores on Universal
TV's Alfred Hitchcock Hour series to work
on an hour-long comedy-adventure pilot
with Sheldon Leonard for NBC-TV.
Miami Latin Theatre
Haven for Refugees
Frcm ScutheasI Edition
MIAMI — "Like any other movie au(
ence, Miami's Latin colony wants to lauf
cry or tingle with suspense," movie crif
Herb Kelly wrote recently in the magazj.
section of the Miami News. "It's a woncl(
ful way to get away from their worri,
their problems and their loneliness. Al
any day of the week, especially on a Su.
day afternoon, the four theatres in Mia
I
that appeal exclusively to the Latin tra>
are like good old days in Cuba befc
Castro."
Kelly's article, "The Cinema Thj!
Strictly Spanish," continues in full:
Outside these theatres and in the lob
hundreds of men. women and childii
gather before and after the shows. Ht
they meet friends w^ho understand thu
and their language and they pass ale;
news, gossip, rumors and hopes. In otlr
movie houses around the city, Friday al
Saturday nights are the big ones but in (;
Spanish theatres the Sunday afternci
matinee is the time for them to turn o.
Parents bring their children, if the p-
ture is suitable for them, and it's likn
picnic. They buy soft drinks and they 'I
popcorn and candy. It was like that i
happy times and they've brouil
Cuba in
the tradition to Miami.
TIVOLI IS OLDEST
The Tivoli on West Flagler street nr
Seventh avenue is the oldest movie hoe
that is all-Latin. Charles Walder set e
policy more than five years ago. Rao
Centro on West Flagler street, just westf
the railroad tracks, has been in existed
for about the same length of time. It d-
centrates on Latin stage shows plusmies.
Wometco's Tower Theatre, Southwit
15th avenue and Tamiami trail, went I^n
more than a year ago and Jose Sirii,
who was a Havana lawyer and had t -
atres as a sideline, is in full charge.

;h directors. The comedies are spicy
the dramas deal with sex and marproblems.
But the Argentine output
uce. Most of the all-Spanish movies
from Mexico, where quantity rather
quality is stressed. Cubans are sharp
s when they attend the movies,
iier American or Spanish, and the
;an films get their verbal panning if
re not up to par.
erican movies, thoutih. are preferred
? all others, with a few exceptions,
must carry subtitles in Spanish. Dubwill
not be tolerated. "West Side
" was a blockbuster in Spanish thein
Miami. So were "Charade" and
Iny on the Bounty." "Hud" is coming
id one of these days "Cleopatra" will
leased to them.
Shreffler Takes Over
Castamba Theatre
(Iby
A.dcast
Eilition
ELBY, OHIO ^ Art Shreffler has
I over the Castamba Theatre from
Ichine circuit, which had operated the
tion since 1937. Shreffler himself has
associated with the Castamba since
when his father, the late Halmer D.
was manager. Art has been mansince
Jfler,
1956.
on assuming independent control of
;heatre, Shreffler asked for the coition
of Shelby parents and children
ake the Castamba a good place to
movies, rather than a center for
ilism and discipline problems. "The
re belongs in Shelby," he said, adding
benefit showings can be arranged for
groups wishing to raise money.
Rolling Meadows, III,, Seems Sure
To Get Long-Wanted Film Theatre
ROLLING MEADOWS, ILL.—A midwestern
movie circuit has made a tentative
commitment to Kimball Hill and A.ssociates
to construct/ a theatre in downtown Rolling
Meadows this fall, according to the Rolling
Meadows Herald.
The Herald said the working drawings
for the basic theatre design are ready and
groundbreaking should proceed around the
first week in October. Announcement of
the principals backing the project is scheduled
for when construction starts.
The Herald's account continues:
Negotiations for the theatre have been
under way since the end of last year, when
Hill revealed preliminary plans for the entertainment
facility on vacant property between
the Rolling Meadows Bowl and Salt
creek.
In April, a second theatre project was
announced by Harold Carlson, Baird &
Warner assistant vice-president in charge
of the Rolling Meadows Shopping Center
on the north .side of Kirchoff road. Carlson
said recently his negotiations were
"close" to consummation. Both Carlson
and Hill have said that whoever closed the
deal first would put up the theatre and
that the city cannot support two movies.
Carlson, away on vacation, was not available
for comment when Hill's plans were
learned Tuesday.
The Hill movie house is being planned
to seat 800. The site is large enough for
adequate parking. Outside design of the
building has not yet been determined.
A movie theatre has for years topped
the list of "most wanted" improvements in
the city. In a community attitude survey
conducted by the Rolling Meadows Jaycees
in 1963, with returns from approximately
50 per cent of the homes, the desire
for a local theatre was noted on 329
preference sheets.
Ed Koerner Signs Lease
For New Indoor Theatre
(rom Easturn Edition
PITTSBURGH -Garden City, in the expanding,
Monroe .'ille area, is to get a
modern 400-seat theatre. In the shopping
center there, the Teddy Plocus Realty Co .
developer, will build a fine concrete block
and steel theatre, 42x100 feet, for Ed
Koerner, who has signed a ten-year lease.
Garden City is largely a residential section
of Monroeville, recessed from Route
22, and its shopping center is nearly completed.
The unnamed theatre will have
modern design, materials, equipments and
fixtures, according to Ed Koerner, showman
hereabouts in recent years and employe
of the Union Railroad Co. Presently
he holds leases and operates the Lamp
Theatre at Irwin and the Capitol Theatre
at Braddock.
EVERY
WEEK
Opportunity
Knocks
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
• FEATURE REVIEWS for
Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any Issue.
Handy subscription blank on last page.
JFFICE September 7, 1964 C-7

Investment Opportunity
Thirty years from now this dreamer will be chasing
the sun around the earth in a silvery bubble satellite
—his eyes our eyes, his hands our hands, his heart
our heart.
Whose task is it to loft him to such heights?
Whose task to nurture him? Whose to take the long
years to train and teach him?
It is the task of all of us. Each of us must
take responsibility. Each of us has an investment
in him.
You can protect that investment by joining with
other leading American businessmen to promote
the Treasury Department's Payroll Savings Plan
for U. S. Savings Bonds. The Treasury's plan
. . .
works for strength in the defense of our liberties
soundness in the conduct of our personal and
national affairs . . . forethought and preparedness
in our thinking.
When you bring the Payroll Savings Plan into
your plant when you encourage your employees
to enroll—you are investing in the astronauts of
tomorrow. In all those children who dream of skies
beyond our skies and worlds beyond ours. You are
investing in America's future. In freedom itself.
Don't pass this investment opportunity by. Call
your State Savings Bonds Director. Or write today
directly to the Treasury Department, United States
Savings Bonds Division, Washington, D.C., 20226.
^^' in your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS
i^H
T7te U. S, Goventment does not pay for this advertisement. Tlie Treasury Department thanks, for their patrlotisntt The Advertising Council and this magazine.
BOXOFFICE
C-8 BOXOFFICE :: September 7, 19t

I houses
I Cinema
the
everal Miami Airers
[urt by Hurricane
JIAMI—Dnvi'-m.s m ihf ari'ii sulteri'd
TiaKC some of It severe, but most haidcame
through hurricane Clco
good shape, managers reported,
rhe North Dade Drive-In lost a screen
lel and is temporarily out of commis-
[1, Two wings of the Turnpike's screen
w down but the center, made of conte.
was undamaged. The plastic wings
i been added to widen the screen for
lemaScope films.
rhe Golden Glades' widescreen rode
ough the hurricane all right. The mas-
1 steel showboard had been tested to
hstand 180-mile-an-hour winds.
Vometco's 163rd Street Theatre lost its
ge directional sign and the glass in its
rquee which advertised current attracts.
Other hardtops on Miami Beach
1 in Miami suffered similar damage, all
lor.
)rive-ins opened on the night iWed-
;da.v, August 26 1 storm was due
arrive in this area, but when the winds
;an to rise the theatres were closed.
amlet, N.C., Remodeling
ssisted by Many Hands
iAMLET, N.C.—High praise for exhibi-
Pope Gantt of Cheraw was voiced by
Wingate Williamson, president of the
poration formed to reopen the Hamlet
eatre, at a committee meeting to report
advance ticket sales.
'ope, who operates a number of thees
in the Carolinas, has been remodelthe
Hamlet. Williamson praised the
atreman as "a successful businessman
will do much for the Hamlet comnity
in the way of providing wholesome
nily-type entertainment."
several local leaders, including John
ney and Williamson, as well as James
ibbs of Rockingham, have invested
!rally in the move to remodel the thee
for which 300 new seats were ordered
a cost of around $13,000. The renova-
1 is expected to run about $35,000. The
n which hung over the marquee for
ny years has been reinstalled, w'ith new
)n tubing, new wiring and a fresh coat
paint.
lichard Conder, as chairman of a spe-
1 committee on advance ticket sales.
3 has been a leader in the drive to re-
^n the Hamlet.
rry Ballard Appointed
iken Cinema Manager
IIKEN, S.C—Jerry Ballard has been apnted
manager of the local Cinema Thee,
it was announced by Charles Jones,
trict manager for Stewart & Everett
eatres of Charlotte. Ballard, formerly
the Propst Theatre in Lake City, is
graduate of the Wadesboro, N.C., high
lool and is married to Lane Rose, a
tnden girl formerly employed at the
morial Hospital in Charlotte as a meditechnologist.
Ballard succeeds Gary Jones, who has
umed operation of the Valley Drive-In
Gloversville. Jones was affiliated with
Theatre several years.
H.B. Meiselman Theatres
In $5 Million Expansion
CHARLOTTE—Five million dollars are
being invested in construction of theatres
and shopping centers in three states by
H. B. Mei.selman Theatres, it was announced
here at the circuit's headquarters
by president H. B, Meiselman. July 1965
is the target for the completion of current
projects in North Carolina, Georgia and
Florida.
In a progress report to Boxoffice, Meiselman
listed these 12 construction areas:
1. Jacksonville Beach, Fla. On property
owns, the circuit is building the Palm
it
Theatre and a mall.
2. Tallahassee, Fla. Meiselman is building
a shopping center and a theatre which will
be known as the 'Varsity.
1,000-SEAT THE.4TRE
3. Atlanta. The circuit is building the
Miracle City Shopping Center on South
Cobb Drive, the project including a 1,000-
seat theatie which Meiselman will operate.
4. In the Columbia 'Village Shopping
Center, Atlanta, Meiselman is completing
the Belvedere Theatre for opening September
17.
5. Also in Atlanta, construction started
on the Tacco Hills Theatre late in August.
6. At Miami, H. B. Meiselman Theatres
took possession on August 13 of the 22nd
Avenue Drive-In piuxhased from Leon
Task.
7. Meiselman is constructing a theatre
between Rockingham and Hamlet, N.C..
this theatre to be known as the Cinema
Plaza.
8. Jacksonville, Fla. The circuit is planning
to start construction of two drive-ins
and one indoor theatre, giving Meiselman
a total of eight theatres in Jacksonville,
half of them drive-ins.
PLANS MIAMI THEATRES
9. Miami. Two indoor theatres are in the
planning stage.
10. Charlotte. Meiselman has purchased
the Providence Road Shopping Center,
which includes the circuit's Manor Theatre.
The Manor will be operated under
the Meiselman banner next year when the
present lease expires.
11. At Whiteville. N.C., the circuit has
purchased the Columbia Theatre. It will
be operated by Meiselman next year, when
the present lease expires.
12. Titusville, Fla. Plans and specifications
for a new theatre are being completed
by the circuit.
Atlanta Area Gaining
Airer, Two Hardtops
ATLANTA—Three construction projects,
in addition to the big programs being carried
out in the Atlanta exchange area by
Martin Theatres and the Meiselman circuits,
added to Filmrow's cheery prospect
of the industry's future last week.
Weis Theatres of Savannah announced
plans to build a new 900-seat theatre in
Savannah to be known as the Weis Cinema.
R. M. Kennedy of Birmingham. Ala.,
announced that construction has started
on the new Eastwood Mall Theatre in
Birmingham. This will be a first-run house
and will seat 800. It will be equipped with
Heywood-Wakefield rocking chairs and
will be equipped to present all types of
pictures, including 70mm. The theatre is
expected to open around December 24.
The new drive-in theatre in Decatur,
Ala., known as the Thunderbird, opened
August 20. The owner is W. W. Hammond
of Albertville, Ala.
Frank Edward Benton;
Jacksonville Leader
JACKSONVILLE—Hundreds of persons
in the southeastern film industry mourned
the loss of Frank Edward Benton, 54. a
local resident since 1948 and vice-president
of Benton Bros. Film Express Co., a
leading traasportation firm which specializes
in the hauling of motion picture
films and theatre supplies through several
southeastern states. He died at his home
here on August 23 after a brief illness.
A dynamic executive, Benton had long
been a leader of the film industry in
Florida and was held in high esteem by
his industry associates in both exhibition
and distribution. He was a leader of the
Motion Picture Charity Club, a member
of the Florida Trucking Ass'n, a member
of the Jacksonville Power Squadron and
a past commander of the local U.S. Coast
Guard Auxiliary. Members of all the above
groups served as honorary pall bearers
at his funeral.
Smvivors include his wife Marion. 4224
Ortega Forest Dr.; a daughter, Mrs. Elizabeth
McGiffin of this city: two sisters,
Mrs. Arthur Swain of Atlanta and Mrs.
Ray Shirah of Rome, Ga.: and a granddaughter,
Marion McGiffin of this city.
Also surviving are three brothers, B. D.
Benton of this city, head of the Jacksonville
Film Service Co.; L. D. V. Benton
and S. L. Benton, both of Atlanta.
'Phoenix' Suggested Name
For New Hollywood House
HOLLYWOOD. FLA.—George Bouike of
the Miami Herald suggests the name of
Phoenix as one appropriate for Florida
State Theatres projected theatre to be
built in the new multimillion-dollar Hollywood
Mall Shopping Center. The new FTS
theatre w-ill replace the Florida Theatre,
which burned a year ago.
The shopping center itself is opening
October 14 with around 24 businesses expected
to be ready to join the grand opening.
The 30-acre complex at Hollywood
boulevard and Park road will house 57
establishments, including the 900-seat theatre
for which plans are under way.
Groundbreaking is expected to followshortly
after the final drawings are approved.
XOFFICE September 7, 1964 SE-1

. . Vacations
. . Linda
. . WOMPI
. . WOMPIs
ATLANTA
S tianta WOMPIs were entertained with
a hat show of new fall fashions at
their meeting last Wednesday. The hats,
furnished by Muses of Atlanta, were
modeled by WOMPIs Linda Richman,
MGM: Susan Jones, United Artists; Johnnie
Barnes, Wilby Theatres, and Juanita
Elwell. formerly with Bailey Theatres.
Several new WOMPIs were welcomed into
the club: Sara Vinson, Universal: Martha
Fox. Theatre Service: Marilyn Craddock,
Craddock Films: Melba McClure and Margaret
Crowder, National Screen: Marian
Stowe, Ann Coker, Alice Hicks, Pat Holt,
Carol Jones Mackin and Mary Ann Fuerstenau
of Buena Vista.
On Friday evening the WOMPIs entertained
ten girls from the Atlanta Girls
Club at a bowling party, after which all
present enjoyed a snack at the Atlanta
Bowling Center. WOMPIs participating in
this project were: Mary Jane Keen, Warner
Bros., service chairman; Nell Middleton,
TM^FAN
PHOTO
8",-in" $1'500 Per Thousand FOB Oet.
X lU '*' (Minimum Order 1.000 •
Check with Order!
THEATRICAL ADVERTISING CO.
NO C.O.D.s 2310 Cass Detroit 1, Mich.
RCA and Brenkert
Parts Available Thru Us
THE QUEEN FEATURE SERVICE, INC.
19121/] Motrlt Avenu* Phona 251-8665
Blrmlnghom, Aloboma
THEATRE
SERVICE
backed by experience and resources of
Radio Corporation of America
RCA SERVICE
COMPANY
1778 Marietta Blvd., N.W.
Atlanta 18, Georgia 355-6110
MGM: Alma Binford, Warner: Jean Mullis
and Martha Fox, Theatre Service Co.:
Anita Wright, Bailey Theatres; Dottie
Southerland and Susan Jones, United
Artists, and John Mullis, Co-WOMPI.
On Saturday, August 29, the Atlanta
Variety Club was to tip its hat to the motion
picture business. Hundreds of Filmrow
employes and exhibitors were expected to
enjoy the outing at the Variety Club's
Camp on Lake Allatoona.
WOMPI Bernice Wasson and husband
Tom recently enjoyed a vacation at Savannah
Beach. On their return, they
stopped to see retired WOMPI Lois Cone
and her husband. Dr. Mack Cone, who
are now living at Stilson.
.
Early in September Warner Bros, will
move into new offices in the 101 Marietta
Street Building . Opal Tate
has moved into a new home on Kings
Court continue on Filmi'ow.
Sarah Masdon, cashier at United Artists,
is visiting relatives in Houston, Tex. Ilene
Watson, cashier at MGM, spent her vacation
at Daytona Beach. Louise Bramblett of
Wil-Kin is having a week's vacation at
iiome enjoying the company of her niece
Robin Ginn. Mary Jane Keen of Warner
Bros, will vacation at Destin, Fla., where
she and her husband plan to do some
deep-sea fishing . . . Anita Wright of Bailey
Theatres just retui-ned from Miami and
Nassau.
Gerald Hart, son of WOMPI Helene
Spears, was to be married to Jackie
Gamble August 29 at the First Baptist
Chmxh of Atlanta. Jerry is a student at
Georgia Tech and will graduate next
June . Sue Bush, daughter of
WOMPI Sara Bush, was to be married
to Ronald Howze September 5 at the West
End Baptist Church . stuffed,
sealed and stamped envelopes for the
Cystic Fibrosis Research Society during
the recent drive.
WOMPI Martha Chandler, booker at
United Artists, had a very bad reaction
from a bee sting recently which confined
htr to her bed for several days . . . WOMPI
Marcelle Kohn and husband Sandy returned
from a vacation in Washington,
D.C., where they visited friends and took
in the sights.
HIGH QUALITY PURDUE HYBRID
Let Us Quote You 50 Lbs. or 50 Tons! POPrORN
' ^^ ' ^ ^ "^ '^
Delivered Anyiihere in Southeast! Satisfaction Guaranteed!
R. D. WORD & SON PO. box 179 Tel.: 574-1079 Scottsboro, Ala.
Charges Pay TV at Frisco
Shows Stuff Once Free
From Western Edition
SAN FRANCISCO—Pay television is a
ready charging the public for what it e:
sentially sees without cost on free "Ti
Stephen C. Leonoudakis, northern Cal
fornia chairman for free TV, said.
Leonoudakis pointed out that the recei
inaugural of pay TV featured "The Life i
Verdi," a film closely parallel to the opei
series recently shown free on KQED,
Francisco's educational television statio
A scuba diving film, "Territory Unde
water." features the same group involve
in subscription television's opening L
Angeles program, a film made by the Vc
Rubber Co., manufacturers of scuba tllvii
gear. The original film was shown he
free to many groups. On the pay 1
schedule is "Love Is a Ball," with Glei
Ford, Hope Lange, and Charles Boyer, ai
"Battlefield of Fame, a Decade of Ann;
Navy Football Thrills."
"This only bears out what I have be(
telling the people of northern Califom
seen on regular television—that there
not enough top flight entertainment to |
around. I urge Californians to vote yes i
Proposition 15 to defeat the pay 1
monopoly law."
Leonoudakis announced that Andrew
Biemiller, director of the department
legislation of the AFL-CIO, specifical
stated his organization is opposed to pt
TV of any kind. Biemillers" statement v\'
contained in a letter to George Harq
vice-president of the building service erii
ployes union.
]
"Mr. Biemiller's letter refutes oft-r '
peated claims of the pay TV promote
that the AFL-CIO is not opposed to wu
pay TV." Leonoudakis said.
Dallas MGM to Leave
Filmrow in December
From Southwest Edition
DALLAS—The MGM exchange is lea
ing Filmrow. The local office of the di
tributing company will move from 20
Jackson to the Tower Petroleum buildir
1907 Elm, in December, according to W
liam F. Burke of the southwestern divisi
accomiting department.
Burke noted: "In planning this mo
from the company's 35-year-old addre
which dates back to 1929, our officials fi
that these new offices will be better local
for the convenience of our customers ai
their booking agents."
All local offices and personnel of MG
will be quartered in the new offices. Th
include the southwestern division sales c
fice of Fred E. Hull jr., Dallas branch sal
office of Louis J. Weber, southwestern c
vision advertising, publicity and exploi'^
tion office of Tom W. Baldridge.
Burke's accounting division.
Although owning around 1,000 neckii
Jerry Lewis seldom wears one.
Jonnaifi^
BOONTON, N. J.
Large Cor*
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
in Georgia—Rhodes Sound & Projection Service, Savonnoh—ADams
3 8788
in North Carolina—Standard Theatre Supply, 215 E, Washington St.,
Greensboro, N.C.—BRoadwoy 2-6165
Standard Theatre Supply, 1624 W. Independence
Blvd., Charlotte, N.C— FRanklin 5-6008
SE-2 BOXOFFICE September 7, 19

Jj/nEilcan IJM -/nXannatloriCLl
LOTTE
Walter Pinton
1 So. Church Street
Charlotte 2, N. C.
PKanklin 5-5512
MEMPHIS
Charles Arendall
399 So. Second Street
Memphis, Tennessee
JAckson 6-8328
ATLANTA
V. J. Bello
193 Wolfon Street, N.W.
Atlanta 3, Georgia
MUrroy 8-9845
JACKSONVILLE
Charlie King
202 Florida Theatre BIdg.
128 East Forsyth Street
Jacksonville, Florida 32202
NEW ORLEANS
Mamie Dureau
215 S. Liberty Street
New Orleans, Louisiana

. . William
. . The
I
What we don't
know about
nitrates
and neutrons
can
fill
a book . .
BUT
what we do know
about seating
can fill your theatre!
Let us tell you more about these
MASSEY
No. 3100 - GRIGGS
International
Chair
The Internotionol chair line gives Griggs the
most complete line of theotrc seoting in the
industry. The beautiful, all new Griggs-lnternotional
line, now available in K.D. construction,
features the famous hingetess rod seat
assembly, and Griggs outstanding quality.
Both the Push-Back and Griggslnternational
Are Available in a Wide Choice of
Models Featuring Options, Such As
• Luxurious, Deep Spring Backs
• Beautiful, Durable, Laminated, Plastic
Back Panels
• Resilient Full Depth Foam Cushions
• Upholstered Arm Rests
GRIGGS
Snternational
No.
1052 -GRIGGS
Push - Back Chair
The Griggs Push-Back hos been notionolly accepted
OS the very finest in theotre seating,
tor its enduring beauty and luxurious comfort.
The push-bock olso allows for ease of movobility,
creotes added row space and stimulates concession
soles.
— Rehabilitation, Service & Parts"
Mossey Seating Company, the nation's leading
full service seating specialists, offer, in addition
to new seating, its custom theatre scot rehobilitation
service. This economical service allows
complete rehabilitation of your seating
without boxoffice interruption. Whether it be
new seating, rehabilitation, respacing, service
or ports, Masscy is geored to handle your scatino
needs. Call us today.
IlIASSEx Seating Company
100 TAYLOR STREET, NASHVILLE, TENN.—TEL. CHAPEL 2-2561
MANUFACTURERS:—Foam Rubber & Spring Cushions, Back & Seat Covers.
^ DISTRIBUTORS:—Upholstery Fabrics and General Seating Supplies.
Five Memphis Films
In 150-200 Range
MEMPHIS—Holdo\er.s in seven of eigt
first runs were doing very fine indee'
"Its a Mad. Mad, Mad, Mad World" an
"A Shot in the Dark," two United Artist
releases, doubled average grosses in the
third weeks in Memphis. Also doing e>
ceptionall.v good busine.ss was "Goc:
Neighbor Sam." 175 at the State and all
a third-week holdover.
(Average Is 100
Crosstown— It's a Mod, Mad, Mod, Mod World
(UA-Cineromo), 3rd wk 2i
Guild—Tioro Tohiti (Zenith)
(
Malcc—Mornie (Univ;, 3rd wk 1'
Palace—A Sliot in the Dork (UA), 3rd wk 2i
Plaza—The Carpetbaggers (Para), 7tti wk li
State—Good
Strand— Island ot the
Som
Blue Dolphins
wk
(Univ),
2nd wk. I,
Werner—A House Is Not o Home (Embossy),
2nd wk
MEMPHIS
\A7edding bells are the big news in tl'
families of two well-known Tennessf
exhibitors. Mr. and Mrs. Howard Nicho'
son. who operate the 51 Drive-In, Millins
ton, announced the approaching marriaf
of their daughter Janet to Lt. John Woo(
row Leonard jr. at Keesler Air Base, B
loxi, Miss., Friday (lit. Mr. and Mr
Aubrey Webb, who operate the Webb Thi
atre at Ripley, announced the marriage i
their daughter Dorothy Jane to Thomi
Kenneth Walker August 30 at the Metl
odist Church in Ripley.
W. V. Toney, National Theatre Suppi
Co. branch manager in Atlanta, was \
town visiting Bob Bostick, southern mai
ager, and the local office . . . C. E. Ma.
thews, NTS salesman, was on vacation . .
Theron Lyles, Ritz, Oxford, Miss., ai)
Hays Redmon, Strand, Millington, we::
among visiting exhibitors . , , Henry Have,
Imperial, Forrest City, and Ann Hutchin
State, Corning, w-ere among visiting A;
kansas exhibitors.
j
.
.
The Beatles' film, 'A Hard Day's Night'
opened simultaneously at eight Memph,
area theatres—Frayer Drive-In, Lama
Park, Lamar Drive-in, Rosemary, 61 Drivi
In, Summer Drive-In and Avon in We
Memphis, Ark., just across the river. A
reported big opening nights . Sk;
way Drive-In, Forrest City, Ark., wi
closed August 30
operation of the
, , J.
Gem
A. Ow'en
Theatre,
assumt
Amor;
The State Theatre, StarkvllI
Miss. . . .
Miss., was scheduled to reopen Sundf
(6i L. Welch has assimif
operation of Dixie Theatre at Ripley, Mis
"Born Free," a Columbia Pictures relea
will be made entirely in Kenya.
EBALLANTYNE IN-CAR
SPEAKERS
CONCESSION EQUIPMENT & SUPPLIES
^ PROJECTOR REBUILDING SERVICE
Prompt, Courteous Senrice 'Round the Clock
DIXIE
THEATRE SERVICE & SUPPLY Ca^
1010 Horih Slappcy Oriv*
P.O. Box 546 Albany, Gaoislo I
PhoiM: HEmlock 2-2SM
i
SE-4 BOXOFFICE September 7, 196

: has
; other
R. McLendon Plans Orris Collins Now Going Tirst-Class
!W Idabel Theatre
Soulhwcst
EJili in
ABEL. TEX.—Things are looking up for
Dn picture exhibition here. B. R. Mcon
of Dalla.s. who owns the Rancho
;-In east of town, has announced plans
ebuild the downtown Lyric Theatre
h was destroyed by fire several years
Not only is McLendon going to build
;,yric as a brick and concrete fireproof,
leat theatre, but he is remodeling the
-in, too.
contract for construction of the new
been signed by McLendon with the
'S Chance Construction Co.. Texarkana.
The Lyric will be operated by Mr. and
Jesse Gore, who aLso operate McLentheatre
property here.
iter Main for Drive-In
Stake in Lawsuit
Southwest
Edition
iN ANTONIO—A local realty company
suit in district court seeking a deitory
judgment against the city. The
itiff is the Live Oak Realty Co., and
suit names as defendents Bruce E.
e and Walter N. Garrison in addition
le city and city water board. Sasse is
ral manager and Garrison is director
ie mains and services department of
:ity water board.
le suit sets out that the realty comowns
property at 7142 San Pedro, the
ion of the San Pedro Outdoor Theatre,
alleged on July 27 the plaintiff reted
the city water board to connect
;heatre to the board's service main and
ly water there. The realty company
(is a check for $130 was sent to the
d as reimbursement for expenses in-
;d in connecting the theatre to the
r board's sen'ice main,
also alleges Garrison, acting for the
d, notified the plaintiff an additional
ge of $1,229 would be levied. This
e is computed as a pro rata charge at
•ate of $2.25 per linear foot of frontage
the plaintiff's property along the
d's service main. The plaintiff charges
pro rata costs are discriminatory In
customers who obtain water service
re the regulations setting out the pro
charges went into effect do not have
ly it.
IB realty company seeks a hearing on
ipplication for a mandamus and a
iratory judgment under which the
r board would be required to extend
ce to the theatre.
jht Economic Year
m for Minnesota
Morth Central Edition
[NNEAPOLIS—Gross national product
pected to rise to 625 billion dollars in
an increase of 40 billion dollars from
evel of 1963, Orvllle E. Deal, president
e Prudential Insurance Co. of America,
in an address given here recently,
rring to the midwest area. Beal said:
[ere in the center of activity for the
h Central states, it would appear that
xiW reap the benefits of an increasingly
ig economy and thus share, as you
in the past, in the nation's conng
prosperity."
In Paragould With Updated Capitol
PARAGOULD, ARK.—Orris Collins, who
reopened the Capitol Theatre in mid-
August after it had been clcsed 358 days
for remodeling, admitted to the Paragould
Press "it's really something to completely
renovate a downtown theatre in
this day and time,"
"A lot of people have looked at me
like they thought I was crazy," he told the
Press, "but it's the only business I know
and I think towns the size of Paragould
will always have a theatre. And, as long
as you are taking the trip, you might as
well go fii'st class."
He said that plans for the "new" Capitol
had been on the drawing board many years
and also noted that more theatres were
built in 1963 than in the last 15 years. The
Press described the renovated Capitol as
so new that only the location is the same.
NEW CONTOUR SEATS
"New contour seats have been installed,
as have new tile restrooms, a new lounge,
350 yards of carpet throughout the theatre,
new draperies, new scenery and new
lighting fixtures," said the Press after reporters
had toured the updated theatre
with Collins. "The theatre now seats 680
160 seats less than before the remodeling
began."
Collins explained that the respacing "allows
the larger person to be more comfortable
and gives everyone a better view of
the screen."
The new 1 5x30 li -foot screen is fronted
by a new curtain which is controlled from
the projection room. Stereotape music, in
addition to the regular theatre stereo
sound system, is used to entertain customers
at intermissions and before shows.
An all-new marquee, built by Paragould's
signman Lavelle George, features 734 light
bulbs plus 15,000 watts of backlighting.
THEATRE'S BIGGEST UPDATING
"This is the biggest major overhaul we've
ever done," Collins told reporters. "And,
we should soon know whether it has all
been worth it. 'We're hoping, of course,
that it will give area people the movie
habit again."
The Paragould exhibitor sees the movie
business as one of trends, according to
the Press; trends such as the Andy Hardy
cycle, horror pictui-es. big-budget westerns,
adult movies, Elvis Presley and so on.
"Moviemakers now are going for actual
locations and true backgrounds in trying
to make pictures better than ever," he
told the Press. "I don't think any producer
deliberately sets out to make a poor picture.
Even in the days when low-budget
films were the rule, everybody was trying
to produce the best that they could. Sometimes
the product wasn't what the public
wanted. The producers soon found that
the public shops for entertainment just
like it does for groceries."
The Capitol was built by John A. Collins.
Orris' father, and opened Oct. 15,
1925. It was converted to sound in 1931 and
installed a CinemaScope screen in 1954.
Collins claims it had the first cryroom of
any theatre he knows about, the room
being available to mothers with crying infants
when the theatre first opened in
1925. When sound came to theatres, the
Capitol cryroom was wired but, around
the middle of the 1930s, the room was
abandoned in favor of installing more
seats.
Since he reopened the Capitol with fanfare
and premiere glitter attended by Industry
guests from all over the area, Collins
has inaugurated weekday ladies matinees,
with a high fidelity music concert
preceding the regular film program at 2
p.m. Saturday and Sunday matinees also
are being continued, giving the Capitol
a daily matinee.
Boys Leave Concession
Stand in Gooey Mess
PARAGOULD. ARK.—A Ino of Paragould
boys entered the Sunset Drive-In
concession stand and dumped ice cream,
pickles, peanuts, candy, straws, ice and
syrup on the floor. To this mixture they
added the tromping of little feet. The result—a
gooey mess!
Later the youngsters were given an opportunity
to explain their actions before a
judge who was to decide what to do with
them. Police Capt. W. L. "Dub" Meadows
said the boys entered the unlocked concession
stand between 9 and 11:30 a.m. The
refreshment center doors were left open
by workers w-ho were hauling trash to the
city dump. Apparently the bo.vs. who are
12 to 14 years old. wandered into the stand
undetected. Before they left the theatre
property they strewed confections in the
parking area.
Meadows said the trail of refuse led him
to Para-Lanes where he found one of the
boys. The youngster readily admitted his
part in the mischief and revealed the
names of his two accomplices.
Under questioning the three boys admitted
their participation in the foray at
the drive-in and implicated a fourth boy
who in the company of one of the boys,
allegedly stole a number of tools from the
Woolworth Co. here.
You, too, can laugh
all the way to the bank
by using
BOXOFFICE'S
Clearing House for
BUYING-SELLING-TRADING
new or used equipment.
3FFICE September 7, 1964 SE-5

. . . Harold
Betty),
. .
. . "Marnie"
i
JACKSONVILLE
Qnly an undaunted few Filmrow workers
showed up for work the morning of
Friday. August 28. as hurricane Cleo,
which had wrought enormous destruction
along southeast Florida, was expected to
visit Jacksonville at 9 a.m. But this city
continued to have a charmed life, as far
as hurricanes are concerned, as Cloo moved
off Jacksonville Beach after leaving only
small rain squalls which only blew down
scattered palm fronds and patches of
Spanish moss. All theatres of the area
opened for business as usual but patronage
was far below average.
i
Mrs. Flora Fowler left the Howco Exchange
office August 28 on a maternity
leave of absence. Her place was taken by
Mrs. O. Glenn Gryder whose husband is
in charge of the Howco film shipping station
. . . Fay Weaver, secretary to branch
manager Fred Mathis at Paramount, retui'ned
to her duties after vacationing .
Al Rook, independent film salesman, and
Mrs. Rook a Paramount office
worker, left here for a ten-day freshwater
fishing trip to Dead Lake in the
backwoods of west Florida. Mrs. Rook's
mother accompanied them. Al recently retui'ned
from Chicago, where he obtained
an exclusive franchise for bookings of
"The Blood Feast" in the St. Louis, Mo.,
distribution area.
Floyd Theatres, one of the largest and
more successful circuits in Florida and
which is ow^ned by Carl Floyd of Leesburg,
has acquired the No. 1 Drive-In at Daytona
Beach from Bill Powell jr. . . W. B.
.
Harris has taken over the 90 Drive-In
at Baldwin from Marvin Skinner, although
Marvin is continuing to book the outdoorer
Spears jr., a trouble-shooter
with Floyd Theatres, came in from Leesburg
to assist Jim Kirby at the circuit's
booking office in the Lynch Building while
booker Harold Turbyfill went to a National
Guard encampment at Camp Stewart, Ga.
Louis J. Finske, president of Florida
State Theatres, and Mrs. Finske left their
Ponte 'Vedra Beach home for a vacation
trip to Lausanne, the capital of Vaud can-
CUT YOUR PREYUE
COSTS BY USING
Filmack's
TEASERETTES
hs A Low Priced
PREVUE SERVICE
.1 FIIAME TRAII.EIt With STILLS And
OFF STACiK VOICK,
mMmmmmmmmmi
Only S2.00 Each.
SNOWBALL SYRUPS
ROY SMITH CO.
365 Pork St. Jocksonville
ton in Switzerland, where they planned
to enjoy an extensive tour of the worldfamous
Swiss Fair, being held at Lausanne.
Shopping: for films along Filmrow dming
the week were Mack Grimes, Bailey
Theatres, Atlanta: John LaLonde jr. and
his son James, who operate theatres in
Folkston and Kingsland, Ga.: independent
bookers Dave Roper and Marvin Skinner;
Mr. and Mrs. R. L. Bailey and their son
Ralph from Blountstown; Capt. Hans Vige,
Pinecrest Drive-In, north Duval County;
Adelberto Carrera and Mr. Gomez, operators
of a large theatre circuit in Cuba
during pre-Castro days, but who now operate
the Trail Theatre in Coral Gables under
the banner of Windsor Enterprises . . . Lou
Formato, MGM executive from Washington,
DC, and New York, was a caller at
John Harlan,
the local MGM office . . .
FST home office, went on vacation.
Howard Pettingill, former head of the
FST home office advertising staff in this
city who later headed FST's advertising
office in Miami, has taken to the road as
one of the seven motion picture exploiteers
recently assigned to the field by American
Broadcasting-Paramount Theatres to assist
its affiliated circuits in forming promotional
campaigns for the new season.
Florida State Theatres is among the affiliated
companies.
Al Hildreth, a former assistant to Pettingill
and cui-rent manager of the downtown
Empress Theatre here, left his post
. . . Bob
for a quiet vacation at home
Pollard, Buena Vista salesman in this area,
held a morning promotional screening of
"Mary Poppins" at the downtown Center
Theatre with the assistance of Manager
Marty Shearn.
Jimmy Bello, AIP manager from Atlanta,
came here to confer with Charley King,
local AIP manager, concerning their dual
lucky playdate bonus drives being conducted
in the Florida and Georgia areas
during the June 1 -October 1 period. Prize
drawings for exhibitors of AIP product
will be conducted by persons outside the
industry in both Atlanta and this city the
afternoon of October 16. A total of $500
in prize money will be awarded to exhibitors
of the two areas.
Local schools opened a week early on
September 1 and the Monday through
Friday patronage of motion pictui-e theatres
by children and teenagers ended for
another summer . went on
the screen of the Florida, "The Carpetbaggers"
held for a seventh week at the
Center, "The NEW Interns" opened at the
Cedar Hills and the Town and Country,
the San Marco Art Theatre had a sneak
preview of "Dark Purpose" a few days before
closing the run of "Psyche 59" and
the Imperial went into a double billing
of "The Starfighters" and "Shell Shock."
New Writer John Gamble
Signed by Youngstein
From Western Edition
HOLLYWOOD — Producer Max Youngstein
has signed new writer John Gamble to
develop his original screenplay, "Savage
Pilgrim," story of the American Indian, as a
feature for Columbia release.
Gamble recently sold his first screenplay,
"The Touching and the Not Touching," to
independent producers Randall Hood and
Adam LaZarre.
26th Indoor Theatre
Being Built by Kent
JACKSONVILLE—Fred Kent, local a
torney and owner of the 25-house Kei
circuit, and Tommy Hyde. KT gener
manager, announced here that construi
tion has begun on a new 950-seat indoi
theatre to be operated by Kent Theatr
at the Pine Ridge Shopping Center ii
Cocoa.
William Gardener, manager of Wuestho
Properties, owners of the theatre propert
said that the cost of the theatre—whic
will have the most modern sound ar
projection equipment, as well as the mo
de luxe seating available—will cost in e;
cess of $250,000.
i
Kent has completed transactions provi(|
ing him with a 20-year lease on the th«
atre, which is scheduled for a mid-Decenber
opening.
In addition to the theatre at Coco
another indoor theatre is under constru'
tion for KT at nearby Neptune Beach.
Art Films Make Big Gains
In Commercial Theatres
MIAMI—Herb Kelly of
the Miami Ne\
has pointed out some pertinent facts abo
art pictures, saying that only a few yea
ago when a moviegoer preferred an a
pictui-e. he knew just where to go. Kel
added that something now has happeni
to the old order of things and today yi
often find an art picture playing a firs
run commercial house and a commerci
movie in the art places; actors who usi
to play to the exclusive art theatre auc
ence now are in the plush places whe
men, women and children sit and munf
on popcorn and eat hot dogs.
As an illustration in Miami. Kelly pointi
out that "The Night of the Iguane
which he maintained should be only
first-run theatres, did find its way in
several of them, plus some drive-ins,
well as two art houses, where it will pi;
for about a month.
Kelly went on that Peter Sellers, a nar
known only to art house patrons a ii,
years ago, today is one of the biggest dra'
ing cards in the movie business and 1
pictm-es now are exclusively in commerci
theatres. Kelly said that "The Pink Pa
ther" and " A Shot in the Dark " we
blockbusters in the popcorn and hot d
theatres. "Yesterday, Today and Tomo
row" would have been an art house mov
a year ago but not today, for it, too, is :
first-run houses, the same ones that pl;j
the Elvis Presley and Ann-Margret pro
ucts.
"In the past," said the Miami News fili
ran li'
editor, "the average moviegoer
crazy in the opposite direction if he »
an art movie or an art actor advertis
in his favorite theatre. His idea of a fo
eign picture was something in black ai
white with hard-to-read English subtitli
The men would be sloppy, the girl won
be sexy and there would be lots of symbc'
ism he wouldn't understand."
In his article about art movies, Ke'.
said the change in the habits of the fir;
run moviegoer came about by accide
and through a shortage of movies. May
it started around the time of "Mr. HulO'
Holiday." This was a whacky movie wi
hardly any dialog— all pantomime.
SE-G BOXOFTICE September 7, 19'

,
shopping
went
and
. . Curtis
the
t bit; in the art houses. About that
!, movie studios were in the throes of
Dr from television and they had reched.
Few pictuies were being turned
"Mr. Hulot" went into commercial
,tres and drive-ins as an experimental
n. These audiences loved it, too. "For
ly it was their first experience with an
movie."
elly continued:
ore recent pictures that graduated
art to commercial are "Never On
day," played in many so-called
itres. So did "Divorce—Italian
1
family
Style."
jssionally Alec Guinness' "Lavender Hill
)" was thrown in when product was
ce. Sellers' "Mouse That Roared"
ht follow a Jerry Lewis comedy. "Tom
es," purely an art picture, was first
ased in commercial theatres. "Lilies
he Field," another artie, won such wide
aim that almost any week you'll find
laying somewhere in the Greater Miami
I— in a drive-in, a neighborhood house
center theatre,
[oviegoers are growing up; so are the
)rs. Sellers, who used to appear in
f like "I'm All Right, Jack," "Up the
ek" and "Long Arm of the Law," tois
in "Dr. Strangelove," "Henry Orient"
other current comedies. Guinness, who
le from "Kind Hearts and Coronets"
"The
"
Bishop. to "The Bridge
the River Kwai " "Lawrence of
bia." The general public has been exed
to the choicest in the art movie
i. The change of pace is welcome. To-
. we look at a movie without asking,
it an art picture'? The only question
ask is 'Is it good'? And that always
been the way to judge a movie—art
Mmmercial.
orren C. Girton Leaving
dustry After 35 Years
1 Eastern Edition
UNBURY, PA.—After 35 years in exhibi-
1, 'Warren C. Girton has resigned as dist
manager in charge of 12 theatres of
Meco Realty Co. circuit, including the
il Rialto. Too young to retire, Girton exts
to announce his new business plans,
ich he said would have a Sunbury focal
nt, following a vacation with his family,
leco is successor in this area to Comeri
Amusement Co., with which Girton
rted as manager of the 'Williamsburg
Jitol in 1929. In 1934 he was apnted
manager of Comerford's newly built
Jitol in Milton, remaining there until
9, when he came to Sunbury for the first
le, serving until 1954 as manager of the
ilto. From 1954 to 1957, he was back in
Iton as manager again, but returned here
stay in 1957 when he was appointed dis-
;t manager for the circuit.
erald F. Whaley Named
^ometco PR Director
VIIAMI — Gerald F. 'Whaley, formerly
inager of information services for Nanal
Automatic Merchandising Ass'n,
licago, has been appointed director of
blic affairs for 'Wometco Enterprises, it
s announced here by Mitchell Wolf.^on,
ametco president.
Prior to joining the automatic vending
lustry's national trade group in 195D,
haley was director of public relations for
ok County, 111., sheriff's office. He also
IS active in the state as a political pubrelations
consultant.
MIAMI
Pven when south Florida and the Florida
Keys were on alert regarding hurricane
Cleo, it was reported via the press
that a hurricane already had hit the north
end of Crandon Park on Key Biscayne in
Miami, a storm created by the TV production
crew filming the Flipper scries for
NBC. They kicked up their storm with
two airboats, a wind machine and some
water pumps, and those who witnessed it
claimed it was quite convincing. Cliff Poland,
director of photography, calls the
Flipper series "Underwater Lassie."
A Miami visitor during the week was
Woody Woodard of Atlanta, Warner exploitation
man . Miller, supervisor
of Claughton Theatres, and Mrs. Miller
left on a two-week vacation. They
planned to motor to scenic spots around
the state ...CD. Crawford, the Claughton
assistant supervisor, and his wife returned
from two weeks in Jamaica and
Jacksonville . . . Paul Hepner, manager of
Claughton's Hollywood, Fla., theatre returned
to his post from a New York vacation,
during which he visited the World's
Fair. On his New York trip he also saw
Don Baker, who used to be manager of
the 170th Street Theatre, Miami Beach,
but now is in charge of publicity for
Loew's Theatres.
. . . Harry
A recent Miami visitor was producer Ely
Landau, who turned out "Long Day's
Journey Into Night" and has just finished
"The Paw-nbroker" with Rod Steiger . . .
Actress Denise Darcel has been vacationing
in the Miami Beach area
Botwick. official of Florida State Theatres,
retui-ned to his desk following a vacation
of several weeks in Connecticut.
Miami is getting another shot at a pre-
Broadway opening with "The Absence of
a Cello," legitimate theatre production at
the Coconut Grove Playhouse. 'Veteran
movie actor Fred Clark, Ruth White, Murray
Hamilton. Mala Powers and Ruth Mc-
Devitt have the leading roles. Miami has
been lucky for Clark. He opened here in
"Never Too Late" and his company went
on to big success in London. Miss White
won an Emmy Award for her performance
in "Little Moon of Alban" and the off-
Broadway "Obie" award for Beckett's
"Happy Days." Miss Powers was Roxanne
in Jose Ferrer's film version of "Cyrano de
Bergerac" and Miss McDevitt was a
Broadway regular with such shows as
'•The Solid Gold Cadillac."
After searching nooks and crannies of
the Coral Gables area for just the right
aging mansion as locale for "Caribbean
Adventures." director Del Tenney found
what he wanted in an old Coral Way landmark—the
former home of founder George
Merrick. For the present, Merrick Manor
is performing as a Hollywood horror house,
complete with mad scientist, buxom blonde
and a w-riter—but it's all for "reel." The
Del Tenney production for 20th Centui'y-
Fox is to be released in January.
A new candy counter is to be a part of
remodeling plans at the Trail Theatre,
which recently was purchased by Windsor
Enterprises from the Claughton circuit.
The Trail will continue its policy of firstrun
pictures, a>id manager of the theatre
is Edelberto Carrera jr., with Ed Roberts
the assistant manager.
It was reported in the a.m. newspaper
here that a good omen for the success of
the upcoming roadshow run of "My Fair
Lady" at the Lincoln Theatre is the fact
that contract for the exclusive run was
signed with the jackpot-win sounding name
of "Bingo"—Bingo Brandt, that is. Bingo
is executive vice-president of Brandt Theaties,
operator of the Lincoln Theatre on
Miami Beach.
Miami Beach Council Asks
Closer Look at 'Wonders'
MIAMI—The Miann Herald reports that
members of the Miami Beach city council
are going to get a chance to decide for
themselves if an 18-minute movie called
"Wonders of Miami Beach" is too sexy before
they pay for it. Seems the Miami
Beach public relations advisory committee
saw "Wonders" and recommended the city
withhold payment of $2,500 still owed the
producers of the film. The city, it seems,
already has paid a like amount.
The advisory committee, headed by Jesse
Weiss of Miami Beach, has expressed itself
as thinking that one of the scenes
is a little sexy and that some of the other
scenes are too commercial.
"Wonders, " Herald explains, is an
18-minute short subject soon to be released
by Columbia Pictures. The controversial
scene depicts a young couple "smooching"
in the surf while a new tune called "Falling
in Love Weather" is being crooned.
"It does put a little zip into the thing,"
the article quotes Jay Kashuk, Miami publicity
man and associate producer of
"Wonders" as saying. And he is quoted
as adding. "But it's not particularly
naughty. We thought it was more cute
than anything else." He also has said,
"It's a good picture and will make those
who see it want to hop a plane and get
right down here."
Kashuk has said he is going to have
a new print of the "Wonders" in soon and
will invite the Miami Beach council to a
special showing.
In the meantime, he is working on
"Wonders of the Bahamas," which he hopes
will go a little smoother.
Harold Marenstein New
Zenith Sales Manager
Frcm Eastern Edition
NEW YORK—Zenith International Film
Corp. has named Harold Marenstein national
sales manager, following his resignation
from Janus Films. Previously, Marenstein
has held positions with International
Releasing Organization. Warner Bros.,
Loew's, David O. Selznick and Paramount.
lOOKINC SERVICE
221 S. Chyrch St., ChoHott*, N. C
FRANK LOWRY . . TOMMY WHITl
PHONE FR. 5-7717
XOFFICE September 7, 1964 SE-7

. . Jimmy
. . Eugenie
. . . Paul
. . . "Becket"
. . Anna
. . Tom
. . Joe
, . The
[
i
j
'
j
NEW/
ORLEANS
riuU states has taken over operation of
the Lake Drive-In at Pascagoula.
Miss., effective the 6th. from Bill Butterfield,
who is joining Gulf as supervisor
of drive-in operations . Frew
of the Embassy Pictures exchange, Atlanta,
was here making the rounds of film buying
and booking offices, including a trip
to McComb to call on Gulf States. He
screened "Contempt" on the 25th.
Kermit Carr, Paramount Gulf Theatres
president; T. J. Howell, film buyer: Robert
Corbit. advertising-publicity head: division
managers Ben Becknell and Alex Thompson,
and Ted Hatfield, manager at Shreveport,
attended a meeting in Atlanta of the
AB-PT southern affiliates with Ernie Grosman.
Warner Bros, exploitation director
and W. O. Williamson, southern division
manager, on upcoming WB releases, including
"Kisses for My President" and
"Youngblood Hawke."
Maurice Barr, Paramount, was home recuperating
from an illness . . . T. G. Solomon,
his wife and family took in the Six
Flags of Texas amusement park at Dallas
over the weekend . Copping
left on a vacation, planned partly at
Chalmette with relatives, and in the Bayou
country with her son and family . . . Elizabeth
Bacon, UA office manager, attended
the wedding of niece Betty Bacon in La-
fayette on the 26th, then left on a vaci'
tion trip to Los Angeles.
[
Nicole Savoy, UA staffer, and her hi^
band left on a vacation trip to Bordeau
France, to
UA clerk
Houston
see
and
Vickie Ba;
relatives . . .
her husband motored
Among to visit relatives . . .
handful of exhibitors the roun
were Ad Orkin of Jackson, Miss.; Aubr
Lasseigne. Morgan City; Joe Barcelor
making
tl'
Baton Rouge, and Phillip Salles, Covin
ton . Claire Leggett was back
work at MGM after a vacation.
V. M. Saxon cut out midweek shows
the Lucky in Meadville. Miss., as is 1
custom . . . C. Nabor aimed to close t
Joy Drive-In at Milton. Fla., for the wint
on the 12th . Neeley sr., Nl
manager here, was in Meridian, Hattie
burg, Newton and other towns in the ar
Back, BV, was along the GiUf f*
a week, then checked in at the offi
for a week . and Al Silver ai
their wives returned from a vacation
Mexico. Joe to 20th-Fox and Al to Fil
Inspection.
Rosie Aleman, 20th-Pox staffer, w.
married to Roy Hardin on the 29th
the Little Flower of Jesus Christ . . . Eilei
Kaiser, Columbia head booker, was r
laxing at home for a week . Wonw
of Variety hosted a Hawaiian luau at ti
Profit by
the glassful with
\ CRAMORES
Dri-Syrups*
Glassful by glassful Cramores ade-type instant
beverage mixes build sales volume
and result in instant profits because there's
a built-in quality and flavor that creates
customer "wantedness". But there's more
than customer satisfaction involved. Cramores
Dri-Syrup beverage mixes are made
with only the finest
cane sugar and are
easy to prepare, serve and store. You simply
add contents of portion-packed, foillined
containers to water in your dispenser,
cool and serve. All ten popular flavors
-orange, lemon, pink lemon, lime, grape,
orange-pineapple, fruit punch, cherry,
strawberry and black raspberry are fortified
with Vitamin "C". Speak to your Cramores
wholesaler now and begin reaping
profits by the glassful.
^
I
CRAMORE PRODUCTS
INC.
A Division of Angostura-Wuppermann Corp.
Elmhurst, New York
clubrooms on a recent Satmday. After tj
feast, the group saw "I'd Rather Be Ricll
at the 20th-Fox screening room ...
the mail was an announcement from j]
Danford of JD Productions, HoUywod
heralding the release of "Weekend of Feai:
Business was remarliably hefty at t
Tiger Theatre during the run of "A Ha
Day's Night," as it was at theatres playii
this Beatle opus throughout the territo
was in a fifth week at tli
Saenger Orleans theatre, running at virtucapacity.
New Stanley Warner Unit
In Leesburg Shop Center
From Eastern
Edition
LEESBURG, VA.—A motion picture tb|
atre seating 1.136 patrons will be one
the commercial units in the Leesbui'g Pi
Park and Shop Center, scheduled to opi
next April. The theatre is to be operati
by Stanley Warner Corp. and will be o,
posite the Korvette store at Bailey's ores,
roads.
The shopping center here is one of foj
being developed by Rosenfeld Realty Co. ;
Washington. D.C., three in Virginia aii
one in Pennsylvania. The Leesburg sho:.
ping site will offer 90.000 square feet
store space with parking for 600 cars.
Dale Robertson to Durban
From Western Edition
HOLLYWOOD—Dale Robertson has goi
to Durban. South Africa, where he w
star in "Coast of Skeletons." an unde
water diamond mining film which Is bell
produced by British Lion and Constant!)
of Germany. British actor Richard To(
will star with Robertson, with Elpa Hci
derson. Mary Ann Koch and German act
Hans Drache. Herb Brenner of GAC he|
saiJ the budget is around $500,000. <
A "candy striper" in Paramount's "Tl
Disorderly Orderly" is a nm-se's aid. rankr
as a novice.
SE-8 BOXOFFICE September 7, 19i

I Southeast
I building
Billy I I
Award
but
where
. . That
Iiarles Freeman Dies;
Retired
Interstater
ALI.AS—Charlos J. Frucnian. rctiicd
•utuc booker for Interstate Theatres, a
laii show promoter, died here August
it I lie age of 83. Freeman, who retired
yiiu.s ago. had been with Interstate
V i!i:i9.
iuring the last world war. he took a
|/e to join the Red Cioss and help put
lidreds of on-the-spot shows for the
[rtainment of troops in England and
ica. He and his wife Carrie were diors
of the entertainment group of the
np and Hospital Service of the Dallas
iint.v Red Cross, and gave hundreds of
ws in recreation halls, service clubs
hospital wards. Their shows continued
veterans hospitals through the 1960s,
.'arlier he was a vaudeville booker in
York. Before coming to Dallas, he was
V
h the RKO theatre chain at Syracuse.
'.. as a booker. He also was head talent
ker for RKO of Hollywood.
'he theatre man was presented the Dai-
Entertainment in 1963
recognition of his theatrical work with
ingsters seeking a start in show busis.
He and Mrs. Freeman also were
ognized at the black-tie affair for enterling
hospitalized servicemen for 20
rs.
le was a member of the Variety Club
I the Red Ci-oss board of directors,
iui-vivors are his wife; four sons. Charles
r. of Niles, 111.: John and Mickey Freen.
Los Angeles, and Pat Freeman of
lias; a brother, Jesse Freeman of New
•k City; two sisters, Miriam Freeman
1 Mrs. Hattie Silverman of New York
and ten grandchildren.
y
.000,000 Building Plan
>r Stewart & Everett
Edition
'HARLOTTE — A building program,
tly under way and partly projected, will
t Stewart & Everett Theatres in excess
$1,000,000. it was reported to the circuit
sonnel by Charles B. Tiexler, president.
; figure given by Ti-exler does not inle
cost.s which landlords would Incur
leased facilities.
lajor item in the S&E program is the
lO-seat Capri Theatre under construction
he eastern area of Charlotte for an early
opening. This de luxe theatre, which
be the circuit's flagship, will cost around
O.OOO. The area near the Capri site
idly is becoming the fastest growing
pping and business region in the Carols.
he circuit has several other theatres in
ious stages of planning and development.
:t to be placed under construction will be
Cinema in Whiteville. where the circuit's
sent facility will be closed after the new
-700-seat theatre is completed. Sites for
Be more S&E indoor theatres are to be
ie public as soon as aU details of plans
contracts are ready,
'he circuit's remodeling program includes
se theatres: Stewart & Dunn theatres.
in: Center. Jacksonville: Colony. Wiligton:
Cinema. Concord, and Avon,
loir. all in North Carolina, and the Dun-
Theatre in Union, S. C. This program
mprovement and expansion will continue
an accelerated pace for the balance of
> year and early next year.
McLendon to Build Four
Drive-ins, One Theatre
DALLAS—The McLendon Corp. plans a
five-million-dollar expansion program
which will put the Dallas-based firm deeper
into the radio and theatre business. Board
chairman Barton R. McLendon revealed
the following expansionary moves:
1. Construction, starting immediately, of
a 2,000-car twin drive-in theatre at the
northeast corner of North Central Expressway
and Forest Lane.
Insofar as chairman Barton McLendon
knows, this drive-in ito be built on 28
acres of land, bought at a cost of $840,000.
with screens at both endsi will be the largest
drive-in theatre in Texas. Weather
permitting, the new drive-in will be in
operation next April 1.
2. Construction, also starting immediately,
of a 1.000-seat indoor theatre in the
Park Forest Shopping Center at Forest
and Marsh Lanes.
3. Construction is also being started on
a 1.000-car drive-in theatre in Buffalo,
N.Y. <
the McLendon Corp. owns
what it believes to be the most prominent
radio station. AM and FM
i
4. Soon to be announced iwhen negotiations
now under way are completed i
are two further drive-in theatres in the Dallas
area and one in the Fort Worth area.
5. Pui-chase of radio station KAFE-FM
in San Francisco. Calif., the most powerful
FM station in that city.
6. Purchase, now in the process of closing
revelation of its call letters would
I
be premature! of an FM radio station in
Chicago.
The McLendon Corp. cm-rently operates,
through a wholly owned subsidiary called
PICKS A WEVNER—Alfred Sack of
Sack Amusement Enterprises pulls a
number out of the jar at the recent
"bonus" drawing held by .American
International Pictures as a part of its
anniversary drive. Holding the jar is
Joy Surratt. WOMPI program chairman.
The drawing was held at the
August meeting of the Filmrow women's
club. The exhibitor winners of savings
bonds were Leiand Skaggs, Mount
Vernon; H. D. Brown, Sonora, and Tim
Stamps, Dallas.
Tri-State Theatres, 20 theatres—one in
Oklahoma, one in Louisiana and 18 in
Texas. Except for the Preston Royal and
Casa Linda theatres in Dallas, the Texas
theatres are in smaller cities.
It operates the following radio stations:
KLIF-AM and FM in Dallas; KILT-AM
and FM in Houston; KTSA in San Antonio:
WNUS in Chicago: WYSL-AM and
FM in Buffalo. NY.; KABL in San Francisco,
and XTRA in Los Angeles.
The company also operates broadly in
real estate and oil.
SAN ANTONIO
f^eorge Watson, city manager of the Interstate
Theatre Circuit, returned from
a 2.100 mile motor trip to the west coast
of Mexico. With Watson was his daughter,
Cindy . local motion picture fans
are out for laughter in their movies is attested
by the holdover of three comedies.
At the two downtown Interstate, the Aztec,
managed by Norman Schwartz, "A
Shot in the Dark" was in its third week,
and at the Majestic, where Lynn Krueger
is manager, "Good Neighbor Sam" was in
its second week. At the suburban Broadway.
Eric Brendler was holding over "It's
a Mad. Mad. Mad. Mad World" for its
seventh week.
On Thursday collections were taken up
in all theatres between each performance
to help support the work of the Will Rogers
Hospital and the O'Donnell Research Laboratories
at Saranac. NY.
Serge Bourguignon Signed
For Another Fox Film
From Western Edition
HOLLYWOOD — Serge
Bourguignon,
completing his first American picture at
20th-Fox. "The Reward." has been signed
for one additional film by the studio, but
first will complete two film commitments
in his native France. Bourguignon expects
to start "Never Surrender Any of Our
Dreams" in Paris Januai-y 2 for the producers
for whom he made "Sundays and
Cybele." The director has pacted Suzanne
Flon to star with two of his "Sundays"
stars. Daniel Ivernel and Nicole Courcel.
He now seeks a leading man and an American
actress for the romantic feminine lead.
'A Fine Madness' Script
Now Through First Draft
From Western Edition
HOLLYWOOD—Eliott Baker, writing in
London, has completed the first draft
screenplay of his $10,000 Putnam award
novel. "A Fine Madness." Pan Arts-Biography
Production for MOM.
Producer Jerome Hellman. director Delbert
Mann and Baker will meet in New
York next month to select Manhattan
locales for the film, scheduled for a late
fall
start.
XOFFICE September 7, 1964 SW-I

must
. . On
. . Water
OKLAHOMA CITY
gilly Lou Rice, wife of Paul E. Rice, died
in Indianapolis on the 26th. The body
was flown to Oklahoma City for the funeral
and burial. Rice is the branch manager
for Paramount Pictures in Indianapolis.
Mrs. Rice, a member of Christ the
King Church, was 42. She was born in
Hydro. Okla.. and had lived in Oklahoma
City most of her life. Mrs. Rice was very
active in the PTA at the church school
which two of her children attended. Rice
was transferred to the Dallas Paramount
exchange as sales manager last November
after many years here in the local Paramount
branch, and was promoted to Indianapolis
the first of June. Mrs. Rice was
ill for about three months. Besides her
husband she is survived by sons Jimmie
of Houston and Bill of Indianapolis, a
daughter Nancy of the home, Indianapolis,
her mother, a sister, two brothers of
Pontana, Kas.. and her grandmother. Almost
all Filmrow attended the services
as did many theatre owners. From Dallas
came Bernard Brager. Paramount manager,
and his wife, and Nelson Macarty
and his wife Jessie. Macarty was a pallbearer,
as were C. H. Weaver, Charles
Hudson, Jack Box, Bob Egbert and Jack
Ci-aig.
Dr. and Mrs. L. A. Newcomb and son
Webb will reopen the downtown Cooper,
which they purchased recently from Cooper
Foundation, Wednesday '9) after renovao
good number
to call -
CE 6-869/
THEATRE SUPPLIES
THEATRE EQUIPMENT
CONCESSION SUPPLIES
FULLY EQUIPPED
REPAIR DEPT.
"Your Complete
Equipment House"
-§00^
OKLAHOMA THEATRE SUPPLY CO,
628 West Grand Ave.
Oklahoma City 2, Okla.
8"vin" 51S00
/t^FAN
PHOTO
Pfr Thousand FOB Det,
X lU '•' (Minimum Order 1,000 •
Check with Order-
THEATRICAL ADVERTISING CO
NO CODt 2310 Coss Detroit 1. Mich.
tion and replacement of much of the equipment.
An invitational premiere will be
held Tuesday evening for prominent citizens,
friends, etc.
While in Pryor recently, we scanned
the local paper, the Jeffersonian, and came
across an article in which Hack Lee Gaither.
son of the publisher, reprinted a
parody on television watching, sent in by
a subscriber and clipped from another
magazine. It follows:
The 23rd Channel
My TV is my shepherd; my spirit and growth shall
want.
II moketh me to sit down and do nothing for his
namesake because it requireth all my spare time.
It keepeth me from doing my duty as a Christian
because it presenteth me shows that I see.
It restcreth my knowledge of the things of the world
and keepeth me from the study of God's word.
It leadeth me in the path of failing to attend the
evening worship service and doing nothing for the
kngdcm of God.
Vea though I live to be a hundred I shall keep on
viewing TV as long as it works for it is my closest
ccmponion.
Its sound and its pictures, they comfort me.
It presenteth entertainment before me and keepeth
n'e from doing important things with my fomily.
It fills my heod with ideas that ore different from
those set forth in the word of God.
Surely no good thing will come of my life because
my TV offereth me no time to do the will of God.
Thus will I dwell in the place of the devil forever
The following: news items were received
for this column from E. M. Freiburger,
Bartlesville, Okla., and former owner and
operator of the Dewey Theatre, Dewey:
The Osage Theatre, Bartlesville, will show
Richard Burton in "Hamlet" for two days
in Bartlesville at $2 per seat . . . Ringling
Brothers & Barnum & Bailey circus will
be in Tulsa September 11-12-13 at the new
assembly building, instead of at the fair
grounds pavilion as in the past. The new
spot is down town. Prices range from $2
to $3.50, somewhat higher than in the
past . . . Mr. and Mrs. Walter Bell of
the Capri Theatre in Dewey retm'ned recently
from Dallas where they bought and
booked pictures for their Art theatre.
Lake Eufaula near Eufaula and Checotah
IS rapidly filling with water and in the
next few months, with a few more rains
in that vicinity like those we have had
recently, it should be about brim full.
M. J. Dowling, owner of the Palace in
Eufaula. has his Decoy sporting goods shop
filled with every conceivable article for
recreation seekers and has a selection of
boats that would catch the eyes of the rich
folks to canoes for those not so rich. Dowling
saw the handwriting on the wall when
the lake was first started and got in the
sporting goods business early. Two fabulous
lodges are being constructed in the Checotah-Eufaula
vicinity and many lakeside
cabins will be constructed. In the next few
years, Eufaula should be one of the greatest
recreation areas in this area.
1
.
Exhibitors have been notified that all
film distributors will be closed on Monday
due to Labor Day the
7
1
,
14th. officers and directors of the United
Theatre Owners of Oklahoma and the
Panhandle of Texas will hold their first
meeting of the 1964-65 season, starting at
noon at Hardy's restaurant near Filmrow.
Exhibitors are invited to attend. Distributors
have been requested not to set
U|) any screenings scheduled on that day.
between noon and 2:00 p.m. The meeting
should be over by 2. Bill Slepka of Okcmah
wlil preside and appoint committees foi'
the following year.
Heavy rains, hail, wind and what havi
you struck the northern and eastern pari
of Oklahoma during the week of Augusi
24 with damage to theatres varying frorr
slight to heavy. We found Bill Pierci
working on a gravel road at his Tahlequal
Drive-In, some of which had been wash
away, due to the heavy rain ... J. "Edc
Jones, Rex and Skyvu, was out repa:;.
a section of the fence at the airer th;i
had been blown down the day before bi
high winds and in Dewey, Okla. Mr. anc
Mrs. Walter Bell stated that water hac
run into their living quarters, located nex
door . also ran into the fi'
of the Crown Theatre, Lincoln, Ark. ';
Crown is being operated by Mr. and :>.:
B. F. Benard.
In northern Oklahoma on August
severe winds, hail and rain did much d;
age and we understand that several di
in theatres had to be evacuated on
count of severe weather warnings. Se\i
tornadoes were reported in the area,
it seems that none hit the ground.
New Hollywood, Fla.
Shop Center Theatre
From Western Edition
HOLLYWOOD, FLA.—Movie business i
so good in this area that Florida Stat
Theatres has announced plans to build
shopping center theatre here to replace th
Florida, destroyed in a January fire.
Site of the new theatre will be in th
Hollywood Mall Shopping Center at Holl.v
wood boulevard and Park road, according t
the announcement from Harry Botwicl
southeast division manager for the circui
and by W. D. Horvitz, president of Holly
wood Mall, Inc., who pointed out that th
new theatre will service moviegoers in th
South Broward and North Dade areas,
The 900-seat shopping center theatre wi
be of novel construction, featuring th
latest type of equipment throughout, an
provided with its independent parking ares
Hal Stanton, longtime manager of th
Florida, will manage the new theatre whe
it's ready to open around the first of th
year.
New Fox TV Post for Self
From Eastern Edition
NEW YORK—William Self has signed
five-year contract as executive vice-presi
dent of 20th Century-Pox Television, ac
cording to Richard D. Zanuck, presiden
Self joined the company in 1959 as an e.\
ecutive producer and has been vice-presi
dent in charge of TV production the las
three years.
CUT YOUR PREVUB
COSTS BY USING
rUmack's
TEASERETTES
As A Low Priced
PREVUE SERVICE
SW-2 BOXOFFICE September 7, 196

THE 8CRttM\
Jimenlaan-WL, -Jm^^n/uztianaL
i
DALLAS
Don
Grierson
OKLAHOMA CITY
Lois
Scott
2011 Jackson Street
Dallas 1. Texas
Riverside 8-4964
708 West Sheridan
Oklahoma City, Okla. 73102
CEntral 2-3038

. . Leon
. . Word
. . Joan,
. . An
'
I
DALLAS
Two Sunshine coaches ordered by the
Variety Club were delivered in the last
two weeks, and chief barker Joe Jackson
and his crew made elaborate plans for the
Thursday i3i presentation of the coaches
to the Dallas Cerebral Palsy Treatment
Center and the Caruth Memorial Rehabilitation
Center. The coach bodies were
built by the Ward Body Works in Austin.
The first Variety Sunshine coach was given
to Brother Bill Harrod several years ago
for his work in West Dallas. The Variety
Club already is planning a fourth Sunshine
coach for an agency not yet selected.
The club will sponsor the premiere of "My
Pair Lady" at the Tower Theatre November
11 to raise funds for purchase of the
PROJECTOR
REPAIRS .
. .
We hove the best shop. Our shop specializes
in the repair of all makes of mechan'sms,
movements, lamphouses, arc controls. We have
parts for sale for all makes of equipment. All
work guaranteed. Fast service. Expert
mechan.es.
LOU
WALTERS
SALES & SERVICE CO.
4207 Lawnvicw Ave. Dallas 27, Texas
THEATRE
SERVICE
backed by experience and resources of
Radio Corporation of America
RCA SERVICE
COMPANY
2711 Irving Blvd.
Dallas 7, Texas MEIrose 1-8770
fourth coach. The coach presentations
ceremony was held at the Holiday Inn
Central.
The Greek community of this city will
sponsor the opening of "Mary Poppins"
October 22 at the Esquire Theatre as a
benefit for the Greek Orthodox educational
building fund . Abrahams of Long
Theatres was reported much improved at
St. Paul's Hospital . was received
here of the death in Indianapolis of the
wife of Paul Rice, promoted a few months
ago to manager for Paramount at Indianapolis.
Bernard Brager, local Paramount
manager: Gerry Haile, Linda Patterson.
Lillian Stockdale. James Broiles and Nelson
Macarty and wife attended the funeral,
which was held in Oklahoma City,
where the Rices had lived many years.
Buck Buchanan, Paramount booker, and
his wife Theresa report they found their
Willow Beach cottage near Hot Springs
quiet and peaceful. They were to visit relatives
in Little Rock and in Oklahoma City
before returning home.
The Paramount office here has set aside
October as Tom Bridge month. The former
local manager, now assistant sales
.
chief, is marking his 35th anniversary
with Paramount daughter of
Walter Armbruster, Universal manager,
was married Friday to David Pokladnik
in the St. Thomas Aquinas Church
The wife of Henry Sparks of the
. . .
Sparks
Theatre at Cooper, Tex., died recently.
MONTAY
DRIVE IN THEATRE IN-CAR SPEAKERS
^^SSSSSSSSSSSSSSSSSSSSSSSSS^SSSg
May We Help You?
"Satisfaction Guaranteed"
phone LA 8-6302 or write
Ted Lewis Booking Agency
^703 _No._ Central Expresswoy Dallos 5, Texos
Tiie Montoy Standard Speaker has earned its
reputation for quality by providing many years
of dependable service.
The Montay Re-Entry Speaker gives unrivaled
protection from damage by vandalism and
v\/eather while delivering new and surprisingly
clear sound Qualities.
Rugged Die Cast Aluminum—Exceptionolly Low In Price
MONTAY CO.-PO box 21-Cuthbert, Go.-Tei. 732-2501 Area Code 912
Mrs. Sparks had been active in the the'
atre operation with her husband, wh'
ranks as one the oldest exhibitors i
of
Texas.
Raymond Willie, general manager of to
terstate Theatres, reports he received som
weird requests from Beatle fans on th
eve of the opening of "A Hard Day's Night
at the Majestic. Several kids called in an
wanted to know if they could sleep in th'
lobby so they'd be the first in line at th'
boxoffice on opening day.
HOUSTON
IJay Boriski, operator of the Alray The
atre, home of foreign film showing'
in the city, has revealed that he hs
averaged about 80 foreign films a year. H
hopes to be able to increase this amoui
to 100 during the coming year . . . Holl,\
wood star Debbie Reynolds is schedule
to appear here in October at the Mus:
Hall during the eighth season of the CI
Omega Chautauqua. Miss Reynolds is pres;
dent of Thalians, a group of Hollywoo
film personalities interested in retarde.
children, and is making the special tri
here because the Chautauqua supper
emotionally retarded children.
Local drive-in theatres are taking evei
precaution in the fight against encephal
tis which has caused 17 deaths in tt,
city. There have been 368 cases reportt
of the mosquito-borne disease. All drive
ins are fogging their areas at least cm
each night, while a number are foggir,
twice each evening . exclusive sho^
ing will be held here during the month i
October of Columbia's film on Sir WiI^
ston Churchill, "The Finest Hours," as
feature of a British Festival Week.
New Gainesville Unit
For Florida State
From Southeast
Edition
GAINESVILLE, FLA.—Plans are beir
made to build a Florida State theatre her
Bill Duggan, manager of the Florida Thi
atre, told the Gainesville Sun.
The Sun said that Duggan could n-'
give details about the new theatre exce;
that its seating capacity is to be arouii
1.200.
Other new FST circuit Indoor theatr
are being planned for Fort Myers, ^
Petersburg and Daytona, Duggam told tk
'
Sun.
Southwestern Theatre Equipment Co., Irc
FAST • DEPENDABLE • SERVICE
CAPITOL 1-9461
1702 Rusk Are. Houston 2, T«ai
"Wt Appradot* Your BoliiMi''
Your Complete Equipment and Supply HouM
1/ CHECK WITH "MODERN" - for All Your Theatre Needs J
Call RI-7-3191 - 2200 Young St. - Dallas, Texas
MODERN SALES & SERVICE, Inc.
SW-4 BOXOFFICE ;: September 7, 19t
j

. Greene
. . Charles
. . "There
MINNEAPOLIS Yeah! Yeah! Noisy Buf Sweet Music
e hazardous teenage "kick" of sneaking
stowaways into diivo-in theatres via
trunks of automobiles has Ions been a
dachc to sky-top operators, some of
)m have set up look-out systems to
phone the theatre news of cars loadup
down the road. Henry Greene of
uiesota Entertainment Enterprises, lodrivi"-in
circuit, says he has the most
jble with stowaways early in the seahas
developed a practiced eye
"empty" cars ridins a bit low on the
r axle, however, and when the kids find
y can't fool him. the sneaking tapers
and lessens the danger of another asxiatcd
youngster.
'he last thing Ted Mann did before openhis
new Southtown Theatre to the pubwas
to hire a crew of husky 200-poundto
go through the house and methodily
bounce and rock each of the 1.200
lining seats. The controlled rowdyism
reted out 18 chairs which had been in-
Ued improperly and repairs were made
ore the theatre opened for business.
"he "Dungeon of Terror" show at the
inesota State Fair was created by Van A.
;on. president of Animated Display Crer.
The firm was organized and based in
ineapolis until 1958. when Olkon moved
business to Miami in response to proddemand
from South America. The
;rror exhibit took ten years to develop,
"
s Olkon. and is based directly on the
ror movies so popular with today's
ingsters.
Vishes for speediest recovery from this
ner to Mrs. Norma Sprow-l of Minne-
)lis' Cooper Cinerama, who is recuperig
at her home from a recent illness . . .
e Wheelock Whitney-for-Senator camgn
now numbers Don Dawson, manager
the Orpheum Theatre. Ortonville. as a
mber. Dawson has been appointed Big
me County chairman for the Republii
campaign . Steuerwald has
ig an "adults only" sign on the State
Huion, S. D.. for the run of "Tom
He announced that children will
les. "
admitted to the lusty film, however, at
discretion of their parents—a refreshliberal
and sane policy for the showing
sophisticated, quality films.
Dgue in Indianapolis
Dmpletes Renovation
Western Edition
n
NDIANAPOLIS—Kenneth Croft, man-
;r of the northside Vogue Theatre, comted
an extensive remodeling program
h the addition of a new air-conditioning
tern. The renovation program, extendover
the past year, includes a modern
*' front, redecorated lobby, concessions
a, lounge, restrooms and new full-depth
.m cushion seats.
rhe Vogue has stepped up first-run acity
in combination with other de luxe
ghborhood and outdoor theatres this
luner.
iltan-Worth to Desilu
n Centrol Edition
BOLLYWOOD—Arne Sultan and Marvin
)rth have been signed by Desilu to
ite
and produce TV series.
At Five Boxoffices in
MILWAUKEE—The Beatles' "A Hard
Day's Night" picture opened here Wednesday.
August 26. at the downtown Strand,
the Uptown and Avalon neighborhood
hou.ses. and the Starlite and Bluemound
drive-ins.
The Strand, apparently, was the hardest
hit. Teenagers began congregating in
front of the theatre at 3:30 a.m.. vouched
for by the fact that residents of the
Schroeder Hotel across the street complained
that the kids were making too
much noi.se. By 11 a.m. the line, four
abreast, led from the theatre to the alley,
down the alley to the intersecting alley and
around back on Fifth street. The crush
became so severe at one point while the
writer was taking pictures, that one of the
policemen ran over to Manager John
Roche, and said: "You better do .something
about this mob ! I know what you're trying
to do, holding 'em out for publicity sake,
so that guy can take pictures!"
"Jerry" Gruenberg. general manager,
then ordered the doors thrown open, and
the mad rush was on. with policemen
striving to force the teenagers into a solid
single line. Only those with tickets for the
first performance were allowed admission.
As soon as the 840 seats were filled, the
doors were closed and the remaining patrons
were lined up to await the 2 p.m. performance.
The same scene took place
throughout the balance of the day. up to
and including the last show in the evening.
Gruenberg. who al.so is part owner of
the Strand, said that about 50 stills advertising
the picture at the house's entrance
had been taken from the frames,
but added that he had anticipated this.
"They're good kids and entitled to the pictures."
he said. He put up more later.
A large number of the youngsters had
already purchased tickets for several
show's. One group reported that they were
going to the drive-in that night as well.
Milwaukee
Why all the screaming? Said one lass:
"Oh, the tension gets so great . . the
.
suspense builds up. you just have to let off
some steam!" Asked why they like the
Beatles, one group maintained that the
Beatles were grown-up men acting like
little kids . are no words for it,"
said their leader.
Uptown Theatre Manager Louis Orlove
reported about 2,600 advance tickets sold
for two evening performances, adding that
requests for tickets came from as far as
Iron Mountain, Mich. He said maintenance
man Rudy Meineger found two girls in
front of the theatre at 6 a.m.. with blankets
and a shopping bag full of lunch. They
said they wanted "good seats" for the movie
w-hich incidentally did not open until that
evening. Orlove increased his popcorn supply
and doubled his candy .stock in anticipation
of the hordes of teenagers.
Tony LaPorte. who operates the Avalon,
explained that he was uncertain as to
whether he would get the film until a fewdays
before, and therefore got a late start
on the promotion. However, he reported a
"very good response, boxofficewise."
Both the Bluemound and Starlite driveins
reported near capacity audiences. The
Strand. Bluemound and Starlite charged
$1.25 a ticket, while the Uptown and Avalon
listed their admission prices at $1.
However, the drive-ins also attracted large
advance sales at $5 a carload. Robert
Klein, manager of the Starlite. estimated
his top crowd at 900 cars, while Robert
Gross, who manages the Bluemound. reported
about 700 cars. He said the crowd
would have been larger, but some patrons
felt there would be no regular tickets for
sale at the entrance.
Gross had an added attraction, the
Ricochettes. a local quartet with Beatle
haircuts.
General comment? "You have to see this
to believe it!"
Ben Berger Urges Greater Militancy
By NCA Against High Film Rentals
MINNEAPOLIS—The 60
per cent terms
asked for top pictures are ruining small
exhibitors. Ben Berger. North Central
Allied board chairman, declared in a hardhitting
speech at the board's August
meeting. Berger demanded that the organization
adopt greater militancy in
fighting high film rental rates.
The group formulated plans for an allout
attack on daylight savings time at the
next session of the state legislature but decided
to take no definite action on proposed
pari-mutuel betting on horse racing.
The latter bill is expected to die a natural
death if it's ever advanced to the floor at
the capitol.
NCA directors unanimously endorsed
passage of the Taconite amendment which
will be submitted to referendum vote in
November.
Clarence Dilse of Bowman. N.D.. and A.
E. Munro of RoUa. N.D., were enrolled as
new NCA members to close the session.
The September NCA meetings also will be
held at the Inne Towne Motel in
Minneapolis.
CUT YOUR PREYUE
COSTS BY USING
nimack's
TEASERETTES
As A Low Priced
PREVUE SERVICE
mmvmnwimii
XOFFICE September 7. 1964 NC-1

I
2310
. . William
. . . Jim
DES MOINES
J^eet the Metcalfes: Roy Metcalfe of Cedar
Rapids. Iowa, newly elected president
of Allied Theatre Owners of Iowa, Nebraska
and South Dakota, is a veteran of
38 years in the film business, a lawyer,
yachtsman, art lover and positive-thinking
exhibitor. A law graduate of the University
of Oregon, he w-as a student of Prof. Wayne
Morse, now U.S. senator for Oregon. Metcalfe's
first film industry job was at Cando,
N.D.. as an operator and sign painter. Next
came a stint with Berger Amusement Co.,
Minneapolis, and then to Los Angeles,
where he was associated with Fox West
Coast Theatres. He and his wife Ida Mae
came to Cedar Rapids 19 years ago. There
they own the Times and New World Playhouse,
the latter, a de luxe operation, being
now four years old. Mrs. Metcalfe, an
artist, painted the murals in the theatre.
Metcalfe's chief interest, next to his theatres,
is in skippering a seaworthy craft.
Sculpture and paintings in his theatres reflect
the new Iowa Allied's appreciation
for art.
In our neighborhood, Beatle fans aren't
driving cars. They've just graduated to the
full-size bikes! The Saturday Evening
Post pitch sickened some of the more matui-e
12-16-year-olds . Arts,
who recently purchased the Carroll Theatre,
has resigned as Carroll justice of the
peace. Arts served in the latter capacity
w'hile managing the filmhouse for Pioneer.
Bob klutte of Leon didn't make it to the
Iowa Allied meeting here to elect a new
president. He was tied up in Atlantic City,
nominating another fellow. Representing
Hutte at the Allied meeting was Mickey
Meneough, Des Moines advertising execu-
71^^FAN
PHOTO
8"^ in" SfiOO Per Thousanif FOB Drt.
X lU
'•' (Minimum Ordtr 1.000 •
Check with Order!
NO C.O.D.i
I
THfUJKIQHL ADVERTISING CO.
Cosi Detroit 1, Mith.
tive . . . Allied's meeting certainly was one
of Great Expectations, despite a note of
sadness due to seeing former president
Neal Houtz leave the state. Neal, who is
highly respected among all who know him.
received a recognition plaque beautifully
executed by fellow-exhibitor Jim Watts of
Osage. Best wishes to Neal and Betty in
their new Ohio venture with the Armstrong
circuit . . . And to new Allied president
Roy Metcalfe and his wife Ida Mae.
The Cedar Rapids exhibitor took the helm
amid much genuine enthusiasm, especially
in the areas of prospective new membership,
exhibitor unity and what .sounds like
some solid groundwork in an all-out campaign
against daylight saving time. Most
drive-in operators were expecting the biggest
hurt from DST after school reopened.
Exhibitors on the Row the week of the
Allied meeting included the Metcalfes: Mr.
and Mrs. Tim Evans from Anamosa: th?
Jim Watts. Osage: S. J. Backer, Harlan,
Dwight Hanson, Rockwell City: Wes Mansfield,
Tama: M. L. Dickson, Mount Pleasant:
John Rentfle, from the World's Beef
Capital: Dick Kuhl, Greenfield's golfer,
and M. L. Lansing.
Exhibitor John Rentfle, former Chamber
of Commerce president in Audubon (the
World's Beef Capital', says people already
are flocking to town to see THE bull, "and
they haven't even dedicated it yet." That
ceremony is to be held in the near future.
Meantime, if you're in Audubon, you'll
have no trouble finding THE bull. It's 48
feet high and weighs 45 tons lof concrete'.
If you're still not impressed, they
just finished giving the hard-eyed animal
seven coats i60 gallons) of paint. Hereford
color.
Alden Schroeder of Herrington, Kas., has
been named manager of Commonwealth's
Theatre at Shenandoah. Frank Kennedy,
who served in that post for nine years, now
is managing two of the circuit's theatres
in Waynesville, Mo.
Lake City may have a new theatre, built
on the site of the Iowa Theatre, which
burned in 1958. City officials and civic
leaders have consulted with theatreman
Bob Fridley of Des Moines, who is a native
of Lake City, concerning the proposed venture.
Fridley was on vacation in California
the week of August 23. but a press
Start BOXOFFICE coming . .
D 3 years for $10 (SAVE $5)
n 2 years for $8 (SAVE $2) Q
1 year for $5
PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rates for U.S., Conoda, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE — THE NATIONAL FILM
825 Von Brunt Blvd., Kansas City, Mo. 64124
WEEKLY
NEW PRESIDENT—Roy Metcalfe
exhibitor at Cedar Rapids, Iowa, is thi
new president of Allied Independeni
Theatre Owners of Iowa, Nebraska ant
South Dakota. He was elected at :
meeting held in Des Moines to succeed
Neal Houtz, right, who has sole
out his interests at Marshalltown
Iowa, to move to Ohio.
report said he had agreed to lease, eqip
and operate a theatre if one should be bu
September bride: Joyce Brain, Paimount
exchange, will exchange vows
September 26 with Charles Taylor of I
Moines. That's why she's flashing I;
sparkler. Congratulations to both. Ma I
Magnusson, retired from Universal, at
Camilla Nealley of UA were to honor f
bride-to-be at a shower September 3 .
Carl Olson. UA western division sales meager,
was here on business. Wife Lynn
.
companied him and stayed over to vt
her parents who live here
Thomas, district manager for
. . Fra:
Allied A
ists, was in from Kansas City along wi
Sol Francis, AA Omaha branch manaj'
Travis of the Lakeland Drive
Milford. was here.
i
Y. Frank Freeman Name<
To Freedom Documents
From Western Edition
HOLLYWOOD—Y. Frank Freeman *
been named honorary president of
Freedom Documents Foundation, incf
porated May 7, 1962. for the purpose
distributing replicas of historical do(
ments to students, foreign countries, se
ice organizations and the like. The doiments
include the Bill of Rights, the M(
'
roe Doctrine, the first seven articles of s
Constitution, the Declaration of Impendence.
Honorary directors are Da 1
H. Caplow. C. Y. Dyke. Freeman F. G-
den, John Keesing, Daniel J. O'Conr^,
Jack Stewart and Oscar Cummins.
Peppard in 'Third Day'
From Western Edition
HOLL-rWOOD — George Peppard (s
been signed to star in Warners' filmi;-
tion of "The Third Day." by presidit
Jack L. Warner. Just published novels
by Joseph Hayes who aLso screenplajl
contemporary drama laid in New Engla;.
Currently Peppard is in London costarri?
with Sophia Loren in Carlo Ponti's prodition
of "Operation Crossbow" for MGM
NC-2 BOXOFFICE :: September 7, 114

.WAUKEE
Jimanlaaru at ^/iZarinaiianal

OMAHA
\A7inie Wilson of Murray Film Productions
had his game in the groove and
whomped Pat Halloran for the championship
of the Variety Club Golf League at
Dodge Park last week. Although there was
a sparse gallery, Willie electrified those
who saw the match with his steady brand
of golf for a 4-3 victory over the pride of
the old guard. Willie and other winners will
be honored at an awards banquet this fall.
Don Shane, city manager for Tii-States
Theatres, and his family returned from a
vacation at the Lake of the Ozarks. They
stopped at St. Paul, Kas., en route home for
a visit with son Don, who is now at the
Passionists Monastery.
A number of theatres are getting back
H
U

1
world.
; they
. .
. . The
INCINNATI Bill Settos Retires fo the 'Ranch'
; Servant." which opened at the Guild
this week, is a "find" which can very
stand on its own merits in the art
Art film devotees are flocking
he Guild, in appreciation and recogniof
a classic, well-knit, polished protion.
Joseph Losey. an American who
worked abroad for some years, died
this movie from a screenplay by
rising playwright Harold Pinter, bestwn
for "The Caretakers." which played
'
last summer at the Playhouse in the
i. Produced by the Landau Co.. "The
;ant" was one of 21 new films from
)ver the world, each screened just once,
jincoln Center's first New York Film
Edward Salzberg, Guild operator.
;ival.
) be congratulated and all art film fol-
!rs are hoping he can continue the high
idard set by "The Servant" in future
cings.
Incinnatians have had a rough two
coping with the Beatles. Their "Hard
Ics
's Night" played last week to screammobs
in a number of area theatres and
' were here "in the flesh" this week
a one-night stand at the Gardens. Now
have gone, it is hoped youngs
will settle down, with the opening of
)ols due in a few days.
ri-State Theatre Services is booking
buying for the new Dixie Drive-In,
liamsburg. Ky. The drive-in, formerly
ed by Foster Lane, was moved to a difnt
location in Williamsburg by the
Mark, the
ent owner. James Botner . . .
•-year-old son of Carl Ferrazza. Unial
field man. is recuperating nicely
1 major surgery at the Children's Hos-
1 . . . Filmrow office staffers Margaret
)druff, Columbia, and Lucille Arnold,
I'ersal, are sporting new^ cars—Woody
3rd and Lucille a Chevy.
.
icationists away for a few weeks in-
:e Margie Zahner. Columbia office
t; Jack Quigley, 20th-Pox salesman.
Janet Freeman, UA secretary
irow visitors noted were Peter F. Ros-
Universal regional sales manager: extors
John Goodno. Huntington, W. Va.:
land Jones. Franklin. Ky.. and Kip
arts. Greenville. Bob Laws, former Cobia
booker and now retiied. visited his
ler fellow-workers along the Row.
mittances From Brazil
e Speeded by MPEAA
Eastern Edition
EW YORK—Required deposit film acits
with the National Bank of Brazil
; been reduced 50 per cent, according
lalph Hetzel, acting president of the
ion Picture Export Ass'n of America.
negotiations were conducted by Robert
Corkery. MPEAA vice-president for
n America, and Harry Stone, manager
Brazil.
he new ruling will make available large
lunts of film earnings formerly tied up
ong as seven months without interest,
letting it. however, was a government
ig that a 20 per cent surcharge would
evied on all remittances. The net effect
substantial gain for the MPEAA memcompanies.
Hetzel said.
^starring in the Martin Poll production,
via," a Paramount release, is Aldo Ray.
After 52 Years in Ohio Exhibition
SPRINGFIELD— After 52 years in motion
picture exhibition, William Settos has
sold his local Liberty
Theatre and has retired
to his "ranch"
I^H BM^^^^H
^ll Sv^^^^^l
°'^ ^^''^'' ^'^-'''''^^ road,
where he used to
raise popcorn for his
concessions stand.
The Liberty, purchased
by the Martin
estate, which wa;i
represented by attorney
O.scar Martin,
will be remodeled for
BUI Settos other business use.
For the last year,
Settos opened it only four days a week
Saturday, Sunday. Monday and Tuesday.
Permanent closing of the Liberty. 16 East
High St.. leaves Springfield with three
downtown movie houses—the Regent. State
and Majestic—all operated by Chakeres
Theatres.
Settos was connected with the first theatre
ever operated in Springfield. He was
UDT's Grand Circus
Sold to Nick George
DETROIT — United Detroit Theatres,
which has dominated downtown exhibition
for decades by operating four of the six
first runs there, sold the 2.300-seat Grand
Circus Theatre, effective August 28, to
Nickolas George.
Except for a short time. UDT and its
predecessor, the Kunsky-Trendle
i
later
King-Trendlei circuit, have operated the
Grand Circus since its construction during
the first world war. The acquisition brings
the George chain to five theatres and four
drive-ins. with the theatres in the planning
stage, and gives him two first runs.
He is continuing his suburban Mai Kai
Theatre as a first run.
The UDT sale apparently is the first
step in a concentration in outlying population
centers, indicated about three years
ago by UDT president Woodrow R.
Fraught. The circuit can be expected to
increase its metropolitan area showcases
to augment its present de luxe neighborhood
theatres.
It was stre.ssed that the circuit will retain
its three remaining downtown first
runs, the Michigan. Palms and Madison.
Praught said: "We will pursue more aggressively
than ever the policy of promoting
downtown as the showcase for exclusive
first-run, quality motion pictures.
In our remaining theatres we have three of
the finest in the country with w-hich to
spearhead such a promotion.
"We will cooperate fully with the new
operators of the Grand Circus, as well as
the other downtown theatres, to promote
the present and future health of the theatre
business in the center of the city."
A bid for the first-run or roadshow
hou.ses was announced some time ago by
the Cinerama group with acquisition of
the Cass Theatre, in addition to the Music
born In Greece in 1898 and came to the
U.S. when he was six. At the age of 13, he
came to Springfield to live with his uncle
John Gregory, who had an interest in the
old Princess Theatre on West Main street,
just opposite the Fairbanks. The youngster
went to work at the Princess in 1911.
In 1922, Settos went to Lima with his
brothers to operate the Chakeres Interests
in a combined film and vaudeville theatre.
After a long trip through Europe, in 1926,
he returned to Springfield to manage the
old Victoria Theatre, which became the
Liberty in 1938 when it was remodeled.
One of the points of pride with Settos
was the quality of films he booked. "I've
always kept them clean." he told reporters
shortly before his retirement.
In addition to his exhibition interests for
more than a half-century. Settos was a
community leader in civic affairs, including
the Kiwanis Club and Salvation Army.
He once was named an honorary 4-H Club
advisor and helped lead the YMCA volleyball
to the state championship for 12 consecutive
years.
Hall, but this proposed conversion has not
yet been carried out.
The Grand Circus was extensively remodeled
three years ago. and. despite its
age. is highly modern in its decor. The
grand lobby was. in fact, recently selected
as the scene of a unique theatre breakfast
for the press by UDT.
Richard Sklucki. manager, will remain
with the house, as w'ill all regular theatre
employes, it was confirmed by George circuit
supervisor Joseph Busick.
The Mai Kai in Livonia, which just
closed "What a Way to Go" after eight
weeks while it was still drawing about
double normal business, will return to a
permanent first metropolitan run policy
in several weeks, according to Busick. It
has reverted to subsequent-run status with
"Seventh Dawn." to be followed by "A
Hard Day's Night." timed to play while the
Beatles are in town.
COLUMBUS
^he RKO Palace will be turned over to
delegates attending the Republican
state convention Thursday (17). The film
bill will be suspended for the one-day convention
. . . Loew's Ohio closed "The Unsinkable
Molly Brown" after a four-week
run which recorded the highest gross at
the Ohio in many years. "The Night of
the Iguana," which followed "Molly."
looks like another long run.
Larry Parks, screen, stage and television
actor, will appear in the touring company
of "Any Wednesday" booked to open
October 12 at the Hartman . planning
commission of suburban Whitehall is
studying a proposal to amend the community's
zoning laws to permit construction
of an indoor theatre. It has been reported
that a 1.000-seat theatre may be
built on East Broad street and Yearling
road.
:omcE September 7, 1964 ME-

. . Harold
. . The
I
poodle)
. . Hugh
. . Back
. .
Producer Hunter Projects Unique
Film -Stage Center at Cleveland
CLEVELAND—Ross Hunter, long a producer
of hit comedies for Universal, told
his hometowners in the Sunday Plain
Dealer that he intended to make this a
theatre center of the world with two "different
theatres" from those in operation
elsewhere in the country. In an interview
with Ward Marsh, the PD's film reviewer,
he disclosed the fact that he intends to
build two houses side by side, one for motion
pictures and the other legitimate.
A special board will select the film attractions
which will be of such nature as
to guarantee extended runs, perhaps fewer
than a dozen showing a year.
The legitimate house will be what he
described as an "exchange theatre," in
which the best talent in the American theatre
appearing here would go abroad in
CLEVELAND
Qther people's vacation stories
can make
pretty interesting reading— like "how
did they decide to go THERE? This year
there's been a great trek to Porchville and
to Verandah Beach, understandable since
the food is likely to be good and the sleeping
arrangements at least familiar.
Staying around Ohio is Bill Gloss,
booker at Columbia. Lea Appell, also of
the Columbia staff, who was undecided
when she left, landed at the World's
Fair . Henderson, manager for
Paramount, entertained Mr. and Mrs. Gordon
Dille and their three children from
New Jersey. Mrs. Dille is Mr. Henderson's
daughter . Miles "Bud" Mutchler
Jy^
CUT YOUR PREYUE
COSTS BY USING
Filmack's
TEASERETTES
As A Low Priced
PREYUE SERVICE
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
THEATRE SERVICE
balked by experience ond resources of
Radio Corporotion of America
RCA SERVICE COMPANY
5121 W. 161 St., Cleveland, Ohio
Zip Code 44135 Tele.: 671-3775
"exchange" for the finest players (in
drama, variety, ballet and all forms) in
other countries of the world.
Hunter was here for the premiere of his
ninth production in his home town, "I'd
Rather Be Rich." He brought with him
Robert Goulet, Jean Louis, a fashion show
and jewels worn by Sandra Dee in the film.
Hunter had to miss his own premiere because
the closing days of his next production.
"Art of Love," were on. He left the
stage festivities to Goulet who emceed the
fashion show. Reviewers here praised the
fi'm.
Hunter was born and educated here,
graduating from Western Reserve University
after which he taught in Glenville
High School prior to his stellar days with
Columbia Pictures.
family—Bud, Mrs. M., the boys and Gogie
— went again to Cape Cod to
EastHAM, very important pronunciation.
They caught no fish but lived it up on
lobster and clam.
Gary Musto, son of Frank Musto, office
manager at Universal Pictures, went
camping with a young friend into the Saranac
Lake, N.Y. area. They were within
shouting distance of the Will Rogers Memorial
Hospital complex, but had no acquaintances
there to shout at. After the
time at Saranac Lake the boys went over
into the province of Quebec for more camping.
Incidentally, Ann O'Meara, inspector
at Universal for years, is coming back to
work, after a long siege at Saranac.
Al Miller, night man at the Hippodrome,
has been spending considerable time at
a hospital having repair work done on a
hand injui-y in World War II. He's back
at work .
Owens, eastern sales
manager for Paramount, attended a sales
meeting here two days . to vacations
again, the man who really "had" one
is Art Ritari, one time mayor of Pairport
Harbor and owner of the Lyric Theatre
there. He decided to go to Europe, specifically
Finland and Helsinki, and flew
over. There he met up with relatives and
spent some time visiting the Finnish towns,
then went back to England and Liverpool.
With time to kill, he watched a plane preparing
to go to Switzerland and decided
to go along. A tour of Switzerland, then
back to Ireland, more sightseeing, then
to Scotland, then back home. All of which
adds up to quite a vacation, the more reremarkable
because unplamied.
Betty Kaplan, who has worked around
the film exchanges for some time, is now
with United Artists. Her niece Pern Smollin
was graduated in education from Ohio
University at Athens last spring and since
then Fern has worked for the automobile
license bureau. Starting this month she
will join the staff of East Clark School to
teach in the lower elementary grades .
John Mattey of Amherst, who some years
ago built the Amherst Theatre with the
first crying room for noi.sy, crying children,
was a visitor at the Film building.
Cleveland gets reports of two new theatres
about to come into being. One is
said to be Loew's, to be located in a wci
side section known as Rockport, that yea
ago was the home of a racetrack, Tl
other is promised for the Richmond Mi
Shopping Center on the east side, to
built by Vincent Marott and Sam Glast
partners. Rumor claims this will be
Stanley Warner house.
The Euclid Avenue Drive-In at Wic
liffe had a Will Rogers Hospital bei.
collection. WOMPIs who helped with
;
work were Grace Dolphin, booker at C
lumbia; Mary Ann Yemec. booker at Ur
versal, and Elna Gebhart, active in t
organization. The September meeting
the club will be held on the 29th at t
Gebhart home in Wickliffe. And Mrs. Ge
hart has been named as a delegate to •
WOMPI convention at St. Louis on .'^
tember 20, and Mary Lou Weaver of E
Vista as alternate.
Sol Gordon Starting
Screenads October 1
CLEVELAND—Screenads of Americ:
come into being when Sol Gordon u
his new office in t
Film Building Oct
ber 1. Screenads' «
vices will be for m«
chants as well as
theatres, chie
drive-ins in northe;
Ohio.
For the past
years, Gordon
been general ma
ager of Selected Tt
atres as well as sai
Sol Gordon manager of Selecl I
Pictures, both in t!
Film Building. Some of his duties there
quired him to furnish appropriate merca
tile advertising on screens and he repoi
that both merchants and theatres hi
been satisfied.
"I will be doing a good deal of the sa: i
kind of public relations I have been (
ing with and for Selected," Gordon sa
"and the same friendly cooperative spi
will continue to exist between us. I hr
five children and now is the time I m
break into business for myself. I am doi
it with Screenads, which is, as I have sa
much as I have been doing here, only
a wider and ever-expanding scale."
The Gordons live at 24758 Penshurst ;
in nearby Beachwood Village. Their c^ •
dren are a girl, 14; twins, boy and gj.
12: a girl, 7, and the youngest, a girl
years.
Prior to going with Selected, Gordon ^
with the Schine circuit in Gloversville
v., and later office manager of the {I
Selznick Releasing Organization here
New Upper Darby Thecrtn
For General Cinema Corp
From Eastern Edition
UPPER DARBY, PA. — The Che^
Times has published an architect's skefi
of the 16.000-square-foot theatre to be bit
at the Bazaar of All Nations Shopp!
Center on the Baltimore pike.
The 1.200-seat theatre is to be cc
structcd by the M. A. Kravitz Co. and (-
erated by General Cinema Corp., Host'-
The theatre will connect with stores of I-
shopping area.
ME-2 BOXOFFICE :; September 7, 1!»

mSCWEMl
Jimenlca/i-WL -JrttBnnaUomzL
DETROIT
Jack Zide
1026 Fox Building
Detroit 1, Michigan
woodward 2-7777
CLEVELAND
Bill
Kohagen
2108 Payne Avenue
Cleveland 14, Ohio
MAin 1-9376
CINCINNATI
Harold Rullman
1634 Central Parkway
Cincinnati 10, Ohio
621-6443

grossed
Multiple-Theatre Opening Week Mark
In Cincinnati by UAs 'Mad World'
CINCINNATI— -It's a Mad. Mad, Mad,
"
Mad World S95.643 in 11 Greater
Cincinnati area theatres to establish a new
first-week, multiple-theatre high, according
to James R. Velde, vice-president of
United Artists. Seven of the participating
theatres set alltime house records with
the first week of "Mad World" and nine of
them also broke all UA house marks. Meanwhile,
"The Pink Panther," another UA
film, scored an eighth 400 per cent week
at the Times Theatre. "The Night of the
Iguana" topped new product with 180 for
its first week, and "The Servants" came in
at 170.
(Average Is lOOi
Albee—Marnie (Umvi, 4th wk 140
Arr.bassadcr The Carpetbaggers 1 75
Para), 9th wk.
Esquire, Hyde Park—What a Way to Go!
(20th-Fox), subrun 00
1
Grand The Night of the Iguana (MGM) 1 80
Guild The Servont [Landau} 170
Keith— I'd Rother Be Rich (Unlv) 150
Internofional 70 Becket (Para), 6th 170
wk
Times—The Pink Panther (UA), 8th wk
Valley— Yesterday, Today and Tomorrow
400
(Embassy) 150
Second 250 Detroit Week
For "A Shot in the Dark'
DETROIT—The suburban theatres and
holdover features jointly shared the gross
percentage leadership of Detroit this week.
Topping everything was the third week of
"A Shot in the Dark" at the Mercury, followed
by the seventh week of "What a
Way to Go!" at the Mai Kai. Downtown, at
the Adams, "The Unsinkable Molly Brown"
continued as the pacesetter.
.150
p

. state
. .
'.W HAVEN TONE Members Urged to Fight Bock
Ml Picture Theatre Owners of Coii-
?cticut has named Max Hoffman of
onnccticul circuit and Sam Hadfl-
Bowl Drive-In. West Haven, to its
of directors. Hoffman fills the vacreatcd
by his brother B. E. Hoffmd
Hadelman fills the newly created
)n of director representing Connectidrive-in
theatres.
n Scanlon III, Danbiuy city manager
tanley Warner, has a tieup with a
ig alley, offering fi'ee bowling tickets
each admission: the bowling alley,
urn. provides free theatre passes good
le early part of the week. The "crossing"
is pronounced in theatre and
ig alley promotion. This tieup is for
alace.
iry Cohan. Perakos Beverly. Bridgehosted
Bridgeport's 17-year-old Lynn
Hafar. named "Girl of the Year"
18 Girls' Clubs of America, at the
ng performance o'f Columbia's "Good
ibor Sam."
AINE
Lisbon Drive-In in Lewiston provided
he ponies used for the free pony
feature of the big Lewiston Sum-
Festival. The ponies, which also are
for rides for youngsters at the driveere
quartered at Bates Field during
veek-long festival program.
many Maine theatres were show-
lile
A Hard Day's Night." the Beatles were
ig another kind of attention in
or. where teenagers picketed the stuof
WGUY. which had banned the
ih-singing idols' records. The station's
:al manager. William Hart, declared
JY would "no longer be part of a drive
ild a Beatle empire." Despite the teen-
;'
protest, several adults phoned the
Dn to voice their approval of the ban.
EW HAMPSHIRE
lliam M. Kidder, 86. who established
the first motion picture theatre in New-
Ion, died at New London Hospital
ist 21. He opened the theatre in 1922
continued its operation until 1948.
mist Liberace will appear in a concert
16 State Theatre in Manchester during
-mber. Proceeds will benefit the buildfund
for the new St. George Greek
lodox Church in Manchester.
Dks Classics Series
\ST HADDAM, CONN.—The Goodd
Opera House plans a fall and winter
!s of motion picture classics.
)mo Managing Mayor's Campaign
IDDLETOWN. CONN. — Joseph A.
vno. counsel for the Adorno Theatres,
been named campaign manager for re-
-ion of mayor Roth. Adorno is corporacounsel
of the city of Middletown
long prominent in the Republican party
level.
When Censors Attack Their Films
PLYMOUTH. MASS.—Over 400 Theatre
Owners of New England members and
their guests heard a stirring battle call to
stand up against censorship of films.
"Don't be panicked into giving in to the
cen.sors," Anson Smith, chief editorial writer
of the Boston Herald, warned theatre operators
at the three-day convention at the
Mayflower Hotel. "Continued knuckling
under to local censois and vigilante groups
—and the harsh fact is that a good many
theatre operators do knuckle under— will
greatly diminish the quality of motion
pictures shown. It's bound to. just as in the
newspaper business an unwillingness to
risk libel in every last edition will turn
a lively and informative newspaper into a
dull and stupid one in very short order."
Smith, whose editorials have combatted
a wave of censorship which has been plaguing
operators in New England in the last
six months, said: "I don't believe any of
you think that a business grown dull and
stupid is going to last very long. People
can get all the dullness and stupidity they
want by staying home and watching television."
SHOULDN'T BE PANICKED
"Of course, there are risks in standing
up and being counted against the censors,"
he continued. "But, again, don't be panicked
into giving in to them."
Smith doubted that any motion pictures
that theatre operators would ever have
occasion to show today are legally ceiisorable.
He w'ent on:
"The United States Constitution, which
even the lowliest constable in the lowliest
village in the Union is bound by oath to
support and obey, protects motion pictm-es
just as surely as it protects newspapers and
the man who mounts the soapbox to denounce
City Hall.
"It was not always thus. Back in 1915.
the U. S. Supreme Court held that films
had nothing to do with the constitutional
protection for free speech. But, by 1952, this
interpretation of the Constitution had been
completely reversed. The Supreme Court
Expression by means of motion
declared:
pictures is included within the free speech
and press guaranty of the First and Fourteenth
Amendments."
RESPOND WITH FIRMNESS
"The question that next arises. I think,
is what can you do when the local constable
or other licensing authority comes
around and orders you, or 'advises' you.
which is really the same thing, to stop
showing a film or to make cuts in it? First
of all. you might consider the polite approach.
"Tell him. or have your lawyer tell him.
that he is exceeding his authority; that
you are engaged in perfectly legal conduct:
that your business is just that—yom- business.
Tell him—again if your lawyer thinks
it appropriate—that his efforts to suppress
the showing of your motion pictures by
either express or implied threats to have
your license withdrawn may place him in
violation of the Civil Rights Act. under
which Federal Court injunctions may be
granted against him and damages imposed
upon him. Remind him that he is illegally
trying to impose his standards of morality,
rather than obey constitutional standards.
at your personal expense.
He added "One last word of advice
don't hesitate to take your case to the
nearest branch of the American Civil
Liberties Union. I cannot say too much for
the busy and capable lawyers who give
freely of their time to the work of this organization."
"But. of course, there is one form of expression,
whether it be found in print, in
speech, or on the screen— which is beyond
the pale of the Constitution. " he continued.
"This, as you know, is obscenity. Obscenity,
the couit said, seven years ago in the Roth
case, is the one censorable form of expression
because it is "utterly without redeeming
social importance.'
"The Roth decision also attempted to
establish a standard for drawing a line between
the ob.scene and the non-obscene.
Material is obscene if 'to the average person
applying contemporary community
standards its dominant theme appeals to
prurient interest.'
"I would doubt most seriously that any
film shown by any person in this room
had a 'dominant theme' appealing to
prurient interest,' or was 'utterly without
redeeming social importance.' I think
we all know what sort of a picture that is.
As Supreme Court Justice Stewart said,
concurring in the com-t's recent finding
that the French motion picture. 'The
Lovers.' was not obscene under the Roth
test: 'I have reached the conclusion .
that, under the First and Fouiteenth
Amendments, criminal obscenity law-s in
this area are constitutionally limited to
hard-core pornography."
TESTING STILL CONTINUES
"The theories of modified distribution
patterns, 'show-case runs,' drive-in and
conventional day-and-dating, widespread
bidding, shopping center theatres, have
been and are still being tested in this year of
tremendous change in our industry," Malcolm
C. Green, president of TONE, told the
conventioners in his welcoming address.
"Each year we rededicate ourselves to the
betterment of our industry through this
meeting, and each year we discern some
progress. Our efforts have achieved solid
benefits for our members. The work of oui"
capable executive secretary Carl Goldman
in cementing friendships for our industry,
in coordinating advertising cam-
I
Continued on next pagei
CUT YOUR PREYUE
COSTS BY USING
Filmack's
TEASERETTES
As A Low Priced
PREVUE SERVICE
OFFICE September 7. 1964 NE-1

i
j
TONE Members Urged to Fight Back
When Censors Attack Their Films
I Continued from preceding page)
paigns, and in organizing this convention,
has been outstanding."
Winning the distinction as the exhibitor
who traveled the farthest to attend the
convention was Julian Jablonow of Mid-
America Theatres, St. Louis. Mo.
George Roberts. Rifkin Drive-In Theatres,
known as "toastmaster general of
Filmrow," added another laurel to his
brow with the superb job as "roastmaster"
at the annual TONE banquet with verbal
quips and sallies that made the audience
roar with delight.
Two distinguished members made showmanship
arrivals, Joseph E. Levine being
ferried ashore from his $2,000,000 yacht
the Chara.v Mar II, and E. M. Loew, E. M.
Loews Theatres, arriving in a white Cadillac
with his booker Dick Owens. "Sis"
Shapiro of Concession Enterprises realized
her ambition, to have her photo taken with
Joe Levine. George Kraska, Levine's "man
in Boston," didn't make the boat ride out to
the Levine yacht—there was only room
enough for the photographers . . . George
had a big banner made up which furled
across one side of the yacht, but as it happened,
it was the side out to sea. Nothing
daunted, George got the banner off, ferried
it ashore, and had it stretched over the
hotel steps and foyer for the Levine party
LETS FACE IT!
no .siib»;titiite
There is
for experience!
AVAILABLE NOW
EXPERIENCED
DRIVE-IN
MANAGER
ALL PHASES
HAROLD H. GLEKEN
Formerly
Lowell Drive-In . . . Lowell
of
Skyview Dri% e-In . . .
Brocklon
(]o(l Drive-In . . . Falmoiitli
Contact:
HAROLD H. GLEKEN
163 Almont St. Mattapan, Mass.
Phone; CYpress 8-7522
THEATRE SERVICE
backed by experience and resources of
Radio Corporation of Americo
RCA SERVICE
COMPANY
48 North Beacon Street
Boston 34, Mass. Algonquin 4-2654
to walk on. It said 'Welcome to the TONE
convention."
Al Lourie, Lom'ie Theatres, surprised
himself by winning a prize at golf.
TONE wives got a course in diet and
exercise by slim curvaceous Beverly Blair
at the pool. Comedian Everett E. Everett
entertained both poolside and in the nightclub
for TONE while Teddy Bernard's orchestra
played on and on.
Carl Goldman, executive secretary and
convention coordinator, and lovely Miss
Yarchin, secretary in charge of convention
details, did yeoman w'ork in keeping
the big crowd of 400 on schedule and happy,
and got a big vote of thanks from the convention
committee.
Some fancy sports togs were displayed
at the convention, which fortunately got
good hot weather. Among the wearers were
Harvey Appell, AIP manager; Mel Safner,
Edward Ruff Film Associates, Inc.;
E. Meyer Feltman, Universal manager;
Julian Rifkin, Rifkin Drive-In Theatres;
Mai Green, Carl Goldman, Ii'ving Shapiro
of Concession Enterprises, and Al Lourie.
Len A. Turoldo. Theatre Confections,
Toronto, who advocated aisle cart vending
for theatres to increase revenue at the
NAC regional meeting, pressed his charming
wife into service as a photographer
and she made shots of the entire proceedings
of the concessionaires. Some of the
more hardy TONERS made the deep sea
fishing trip.
Eddie Comi, Massachusetts Theatre
Equipment Co., tried out his new Polaroid
color camera with some terrific shots of
the beautiful scenery.
Mason Candy Co. had a big exhibit in
the main lobby of the hotel manned by
regional manager Dennis Quigley, Lynnfield,
Mass.
Concessions Profits
From Aisle Selling
PLYMOUTH, MASS. — Selling of confections
in theatre aisles during intermissions
will bring in extra profits, Len A.
Turoldo of Theatre Confections. Ltd., Toronto,
reported at the eastern regional
conference of the National Ass'n of Concessionaires,
held at the same time as the
New England Theatre Owners convention
at the Mayflower Hotel here.
Speaking in place of Jack Fitzgibbons.
vice-president of Theatre Concessions.
Turoldo said pre-iced, pre-poured still
drinks capped with straws from the TC
Satellite bars, were one of the items in the
aisle vending. He commented that Theatre
Confections had a problem convincing executives
and exhibitors on the benefits of
aisle vending, and added:
"All we did was to utilize methods used
centuries ago, give it a new twist, and
brought it up to date. For example, a neat,
p'oasant. soft-spoken girl with a tray or
cart of refreshments, and at the start of
the intermission all she did was walk slowly
up the aisle from the orchestra pit .section
—the sales were automatic! The patrons
wanted refreshments but a good majority
remained in their seats, anticipating in
their minds having to wait in line
front, or being bumped about, but once t
refreshments were brought to them, th
were grateful and they bought."
Turoldo reminded that some produce
specify that no popcorn be sold du:i
showings of hard-ticket production?
Theatre Confections has found that
"still is a vast potential in the vendiiu
other commodities."
"Setting up supplementary or portal
units and carts in strategic locations in i
theatre lobby and foyer helps to elimii;;
congestion at the main confection b
during tliese intermissions." he said.
Theatre Confections operates the co
cessions in over 300 installations, fii
Newfoundland to Vancouver, includi
205 Famous Players Canadian Corp. i!
atres. Personnel policy is to hire
ployes who have come up througl.
theatres, starting as ushers.
Success
Credits TONE for
In Fighting Food Taxes
PLYMOUTH. MASS.—Milton Sta:
counsel for the American Civil Lib'
Union of Rhode Island, told the Th
Owners of New England convention u:
•
successful fight TONE led against
tion of foods in Rhode Island drive-in
atres. "On Jan. 1, 1964," he related,
tax administrator at Providence, R.I
dopted a new regulation, a tax on all >
whether served at drive-ins in cars or
stands. By quick action, he was inform)
that he had no right to broaden the lai
and that the action would make poli([
men out of drive-in theatre operatoi
'
That tax was abandoned."
VERMONT
When the Beatles' film, "A Hard Da
Night." opened at the Sunset Drivein
Burlington, an advertisement in ti
Burlington Free Press said : "Fasten y(
seat belts and away w-e go to this terrii
first run!" The admission was $1.25
adults, while children under 12 were i
mitted free. Free Beatle photos, .suita
for framing, were distributed.
J. Fred Muggs, the chimp who has h(
nobbed with movie and television ce
brities. is scheduled to appear at the Ri
land fair September 7-10. He will hea
line the children's day grandstand sh
Tuesday i8i.
Viveca Lindfors stars in Paramount ?
tures' "Sylvia," playing a dramatic vignet
1^^ MATCH PROJECTION IMPROyE ^'
^ Technikote i;
^" SCREENS ;;
^
Wow.' - The Only ;
^ ANTI-STATIC SCREEN 5;
Avorlobic from your aulhonicd
Theatre Equipment Supply Deolcr:
Export— Amity Intcmotionol Diitributorl
TiCHNIKOTI CORP. 63 Seabring St., B'klyn 31, N
NE-2 BOXOFFICE :: September 7, li»

THE SCRUM'.
JimaniacLruWi IZ/iZa/znaiia/ial
46 Church Street
Boston, Mossochusetts
Phone: Liberty 2-0677 or 78
Branch Manager: Horvey Appell

. . Ann
j
'House Is Not a Home Leads Boston
With Solid 225; Vale Horse 200
BOSTON—Although there was only one
new arrival at a Boston boxoffice this week,
business continued to boom with the fair,
pleasant weather. The pattern of cool
nights and big pictures has been bringing
lines to downtown de luxe houses.
There's a definite desire for motion picture
fare these days, exhibitors report, and
Ihey claim that it is the release of big
c;ntroversial-type pictures, like "A House
"
Is Not a Home, "The Night of the Iguana"
and "A Shot in the Dark," which is making
the difference at the boxoffice. Whatever
the reason, there's one fact that's beyond
argument—this is the best summer Boston
motion picture theatre operators have had
for decades.
The one newcomer, "Behold a Pale
Horse," made an impressive 200 entry at
the Gary. Standing out among the holdover
offerings was "A House Is Not a
Business Can Be Better!
There is
nothing wrong with
Tlieatre Business that a
"good picture" cannot cure
unless Your Theatre heis:
POOR SEATS
BAD SIGHT LINES
DIRTY DRAPERIES
SOILED WALL COVERINGS
Toke a good look at your choirs and evoluale
the facts. If they need recovering, rebuilding,
new backs, hardware, repointing or respacing
WE ARE YOUR "MAN"
Guoronteed work. Your choirs will be ot good
OS new. Your drapes will look fresh and Inviting.
And for safety soke we will flomeproof per legal
requirements to ovoid possible trouble as your
business
improves.
Call or write today*
Estimates cheerfully given.
NEVA-BURN PRODUCTS CORP.
262 South St. New York 2, N. Y.
Tel. YU 2-2700
8"x10" ^1500
/vifvrMt
PHOTO
,-r
Chock with Order!
THEATRICAL ADVERTISING CO.
NO C.O.D.s 2310 Coss Detroit 1, Mich.
Home," 225 per cent at the Beacon Hill.
A rundown of the percentages below, showing
every film was well-above average,
tells why Boston exhibitors are all smiles
these days.
(Averoge Is 100)
.160
Astor The Night of the Iguana (MGM), 4th wk.
Beacon Hill A House Is Not a Home (Embassy),
3rd wk 225
Boston Circus World (Bronston-Cineramo),
19th wk 135
Capn Lorna (SR), 10th wk 140
Center— Bikini Beoch (AlP), No, My Darling
Daughter (Zenith), 2nd wk 135
Cinema, Kenmore Square; Park Square Cinema
Seduced and Abandoned (Cont'l), 3rd wk 150
Exeter Nothing But the Best (Royal), 4th 125 wk.
Gory Behold a Pole Horse (Col) 200
Mayflower A Herd Day's Night (UA), 3rd wk. 160
Memorial Mamie ,Univ); Bullet for a Bodman
(Univ), 2nd wk 145
Music Hall—A Shot in the Dark (UA), 2nd wk. 175
Orpheum The NEW Interns (Col), 2nd wk 160
Paramount The Unsinkoble Molly Brown
(MGM), 6th wk 1 40
Pons Cinema Yesterday, Today and Tomorrow
(Embassy), 9fh wk 125
Saxon Becket (Para), 16th wk 130
Beatles' "Hard Days Night'
Still Big in Hartford
HARTFORD—Another triumphal week
for the Beatles' "A Hard Day's Night" was
worth a rating of 140 per cent at Loew's
Palace, far and away the best showing in
the area for the week. Next in line were
"The NEW Interns" and "Marnie," which
made their debuts with even 100s, right
on the average line.
Allyn; Manchester and Pike dnve-ins Ride the
Wild Surf (Col); various cofeatures 90
Burnside A Shot the Dork ((JA), 6th 95
in wk.
Cinerama— It's a Mad, Mod, Mad, Mad World
(UA-Cinerama), 29th wk 70
Cine Webb The Night of the Inguona (MGM),
4th wk 80
E. M. Loew's, Hartford Drive-In The NEW
Interns (Col); various cofeatures 100
Elm Yesterday, Today and Tomorrow (Embassy),
3rd wk 90
Loew's Palace A Hard Day's Night (UA),
2nd wk 140
Loew's Poll—Mornie 70
(Univ), 2nd wk
Meadows Marnie (Univ); Lover Come Back
(Univ), reissue 100
Rivoli The Christine Keeler Affair (JaGoId)-
Psychomania (SR), 2nd wk 90
Strand Mediterronean Holiday 100
(Cont'l)
New Films Pace Uptrend
In New Haven Theatres
NEW HAVEN—With "A Hard Day's
Night" leading the way with 150 and "A
Shot in the Dark" close behind at 140 per
cent, business at New Haven boxoffices
climbed to the highest levels of the summer.
Bowl, New Haven dnve-ins; Westville, Whitney
A House Is Not a Home (Embassy); various
cofeatures
1 ]5
Lincoln—The Cool World (SR)
90
'.'.'.'.'..'.]]'.
Loew's College, Post Drive-In A Hard Dov's
Night (UA) ' ,50
Milford Drive-ln Good Neighbor Som (Col);
Blue Hawaii (Para), reissue, 2nd wk 105
Paramount The Night of the Iguana (MGM)
2nd wk 100
^
Summit Drive-ln, Crown—McHole's Navy (Univ);
various cofeatures 90
SW Cinemort Yesterday, Todoy and Tomorrow
(Embassy), 4th wk 80
SW Roger Sherman The NEW interns (Coi);
The Quick Gun (Col), 2nd wk 80
Whalley—A Shot in the Dork (UA) 140
New Management Named
i
At Two Bridgeport Houses
HARTFORD— Independent ConnecticJ
exhibitor George Christ and real estaifi
developer-lawyer David Zimmer have as
sumed management of the Loew's Po
and Loew's Majestic, Bridgeport, followin
purchase by Zimmer of the two theatr
properties from Loew's Theatres for a re
ported $225,000.
Christ told Boxoffice he will contint
to operate the Rivoli, Bridgeport, a subsf
quent run. The Poll and Majestic are firsi
rtm theatres.
HARTFORD
Tn a Connecticut drive-in theatre "first
the Southington safety commits
checked 487 car owners at the Perakos cii
cult's Southington Drive-ln the other nigl
to see how many were using seat belt
Twenty-five per cent, it was learned, ha
seat belts, but only 12 per cent used thei
regularly. The survey was conducted
invitation of Peter G. Perakos jr., Perj
kos office manager.
Milton LeRoy, Blue Hills Drive-I)
hosted Long Don Wade of WDRC-Radi
at the opening night's program for Amer
can International's "Bikini Beach." "Lor
Don" emceed a concession building pn
showing entertainment session, featurir
the El Rich Trio and a combo . . . Ra
phael's, a department store in New Brit
ain, has purchased the Embassy Theati
Building in that city from Stanley Wan
ner Management Corp. for an undisclose
sum and intends to convert the space t
retail purposes. The action leaves SW will
only one theatre in that city of 100,000-.
the Strand, also a first run. 1
William Decker, Hartford resident man,
ager for Stanley Warner, and Mrs. Decke
have returned from a holiday along th
Connecticut shoreline . Lamo, Wet
ster house manager, is back at her des
after recuperating from auto accident in
"Hamlet," showing Septembt
juries . . .
22, 23 at the Allyn and Elm, will play fc
a $2.50 top.
Tlie Farmington Drive-ln. Route 6, i|
which E. M. Loew and Hector Frascador
are partnered, has increased its car ca
pacity from 750 to 1.000, repaved and oile'
the entire area. Four hundred heaters haV
been bought, adding the Farmington t
the roster of metropolitan Hartford under
skyers able to go through the cold months
Frascadore has named Norman Stanchi
field as house manager.
|
Mayor Reappoints Widem
HARTFORD—Allen M. Widem. Hart
ford Times amusements editor, has bee
reappointed by mayor Glynn to the cityfine
arts commission.
Janfiocac
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
k—Sun Carbon Co., 630 — 9lh Ave., New York City
Notionol Theatre Supply, 500 Pearl St., Buffalo, N. Y.
Circle 6-4995
Phone TL 4-1736
Albony Theatre Service, Albony, New York. Ho 5-5055
setts—Massochusctts Theatre Equipment Co.,
Boston, Liberty 2-9814
NE-4 BOXOFFICE :; September 7, 196

Archie Cohen, top photo at lett, of
'arner Bros., won the General Sound
ophy for second low gross at the 11th
mual Quebec Picture Pioneers golf
lumament. He is shown with Tom
leary. Pioneers trustee, and John
ilcullen, Montreal manager for Gen-
•al Sound & Theatre Equipment Co.
enter photo; Jim Speiran, manager
>r Theatre Confections, presents
jmpany trophy to Harold Giles, right,
f United Amusement Corp. for second
iw net. Bottom: Bill Murray, right,
AC, received the D. English trophy
:om Nat Gordon, English president,
as low gross winner. Mort Prevost,
!ft,
•uebec Pioneers president, is in cener.
row and Prevosl Are
oli Outing Winners
MONTREAL—Pioneer Bill Trow, indusite
George Prevost and guest Gilles
mcoeur were the low net winners in the
h annual golf tournament held at the
ntworth Country Club August 20. They
eived the George Ganetakos. the Mont-
,1 Poster Exchange and the Quebec
lema Booking trophies, in order named.
:"ier winners:
second low net winners were Harold
les of UAC, Theatre Confections trophy;
B. Mclnnis, George Panes prize, and J.
lliam.s of Columbia Records, Murray
iskin trophy.
rhird low net winners were G. Nadeau.
McQuestin.
Fourth low net: Keith Henry and J.
lod.
Low gross winners were Bill Murray of
iC: Paul Gendron and Prank Selke jr.
Second low gross: Archie Cohen of Warr
Bros.. Paul Pelletier and Charles
(Continued on page K-2)
Labyrinth Theatre-Film Project
To Bring New Viewing Technique
MONTREAL—The National Film Board.
Montreal, working for the World Exposition
to be held in Montreal in 1967, is deep
in a project to design not only a special film
on the story of man. but a special motion
picture theatre to show it in. Described as
a marriage of architecture and film, and
budgeted at $4,250,000. Labyrinth is the
most ambitious film project ever attempted
in Canada.
Some of the NFB's top filmmakers will
spend the next three years on it and some
distinguished consultants have been .secured
for it, like Dr. Northrop Frye. of the
University of Toronto, who will act as story
consultant, and filmmaker Francis Thompson
of New York, whose three-screen film
for Johnson's Wax Co. has been the sleeper
hit of the New York World's Fair.
PROCEDURE SEEMS FANTASTIC
The procedure for viewing the 30 to 40-
minute film seems fantastic. The audirnce
will move. 500 to 700 at a time,
through three different chambers of the
theatre, and at one point will be surrounded
by reflected images on all sides.
At another point, they will gaze down from
ramps on a huge screen 40 feet below and
if the filmmakers achieve the effect they
are after, will feel "not vertigo, exactly,
but still a sensation so strong they will want
to grip the handrails."
When all chambers of the theatre are
filled, the theatre will hold 1,500 to 2,000.
Estimates are that Labyrinth will show to
nearly 5.000,000 in six months. The Expo
Corp. administration leans strongly towards
free admissions.
DEVELOPED BY DR. FRYE
The "Labyrinth" theme, as developed by
Dr. Frye and the filmmakers, is patterned
on the minotaur legend of antiquity. Stone
labyrinths actually existed in antiquity and
expressed for the ancient peoples every
man's search for the clarification of his
own life. On one level, the filmmakers say,
they symbolized "the labyrinth of man's
own mind." Relating this idea directly to
the Expo 1967 theme, "Man and his World,"
the filmmakers point out that as the hero
Theseus picked his way through the labyrinth,
so does Man, the hero of this film,
as he discovers the planet earth from caveman
days through Greek and Roman times
and the Renaissance, into the modern
world and the world of the future, in space.
Producer Roman Kroitor says the aim
is that "having once seen the film, people
will never be quite the same again—the reaction
we're after is 'holy smoke'—that's
what it's all about," said Kroitor. The film
to illustrate this theme will be shot around
the world by half a dozen cameramen,
starting in January. There viill be no name
stars: the hero is Man.
Commenting on the project as "a marriage
of architecture and film," Labyrinth
designer Colin Low explained that in the
first chamber, viewers will be elevated to a
staging area 40 feet above the ground,
where they will watch the first part of the
film on two .screens, one on the ground far
below and the second on a 60-foot .screen
in front of them, displaying 70mm images
in Super Panavision. The large theatrical
screens today are only from 35 to 40 feet.
Physical innovations such as the floor
screen make it obvious. Low said, why the
theatre must be designed to fit the film.
In this first chamber, there will be an
introductory sequence on the screen ahead,
and "then bang, everything starts happening
on both screens at once—like Cinerama's
roller coaster ride, only a thousand
times more so. Suddenly far below, the
world; suddenly far above, the surface of
the sea." Roman Kroitor has said that
"the problem will be to tone it down, so
people won't have heart attacks."
For viewers who worry about being sufficiently
aware of what is showing, on one
screen, let alone on a multiplicity of
screens, Colin Low has reassuring words:
"You can't watch too many images—but
you can watch more than people think. If
it's u.sed well, the multiscreen technique is
very powerful."
Up ahead in Chamber I, there is further
reason for building the theatre to fit the
film. Here the film will play on five
screens at once, each screen the standard
20x30 foot size. This theatre will have to
accommodate a screen area five times
larger than in conventional theatres. While
the multiscreen process is not new—the
Czechs introduced it in the Brussels fair
in 1958 and the NFB has experimented
with it at two Canadian National Exhibitions,
this is probably the most elaborate
use of it to date.
Prom Chamber 2 the audience will
progress by ramp into a third chamber.
the labyrinth, where a system of reflecting
mirrors will give them the sensation of
being totally surrounded by images, on ceiling,
walls and perhaps on plate glass floors.
It is planned that "the doors will clang
shut behind everyone, inducing a trapped
feeling and some psychological nervousness."
As they visualize Chamber 3 "just when
people are wondering why they came without
tranquilizers, the walls will lift and
there, looking a little dazed, will be the
audience, seeing each other as a community,
perhaps for the first time since
they came in."
In each chamber the story line and the
angle of shooting will be coordinated to
produce .specific sensations. For example,
in the first chamber, in which the audience
looks down from a great height on the
screen in the floor, the story will begin
with a plunge towards earth at the speed of
"ght. The film would be shot from above,
to empha.size the sensation of zooming
down through the galaxies from vast
heights.
There are two words which explain what
I
Continued on next page)
Check with Order!
THEATRICAL ADVERTISING CO.
No Duty to Pay! 2310 Coss Detroit 1, Mich.
IXOFFICE September 7, 1964 K-1

.
' The
. Canadian
like watching tele\ision >
'
!'
MONTREAL
H good attendance and a good time
marked the llth anniial Quebec Picture
Pioneers golf tournament held at the
Wentworth Country Club on the 20th . . .
M. Brunet. op>erator of the Majestic Theatre
on Ontario street, has moved his
equipment to the Luxor Theatre on Henri
Bourassa boulevard in the north end. and
has renamed the cinema the Majestic.
The T. Eaton Co. department store ou
St. Catherine street sponsored a week-long
Teen Film Festival August 31 through September
5 at the Palace Theatre at a bargain
admission of 50 cents. Featured, one
showing each day, were Looking for Love.
Jailhouse Rock 'French version . Viva
Las Vegas. The Nutty Professor 'French
version > and Bikini Beach.
FoUowins the arrival home of his wife
from a trip to Paris to see her parents.
Gerald Nadeau of Best Theatre Supply
left on a vacation . . . John Sperdakos
United Amusement publicity sujjervisor
and his family were on a vacation, as were
Gordon Ughtstone jr.. 20th-Fos. and
Romeo Goudreau, Paramount manager .
Harry Burko of Burmoni Mercantile Co
was back from a trip into Ontario.
.\nita Lapensee, secretary to Pierre Dansereau
at Empire-Universal and Sovereign
Films, suffered a broken hip when she fell
while getting out of a taxicab . . . Owen
Lightstone, former manager at Empire-
Universal, died recently at the age of 44.
His father operated the Orpheum Theatre
here for years. Survivors include his wife
Betty, five children and his mother
Blanche.
••The DevQ and the. Ten Commandments'
drew excelJer-v business at the Orpheum
The AJain Delon starrer carries English
subtitles . . Brigine Bardot's "Contempt
.
was grossing well at the Snowdon . .
"West Side Story" was at the York . .
"My Fair Lady" will open at the Alouette
October 28 . . . Richard Burton's "Hamlet"
will be shown September 23. 24 at Loew's
the Snowdon and DorvaL There will be
four performances at each theatre in the
two days.
Jean Gordon heads the recently formed
Prestige Films distributing company.
George Boujie joined the concern as a
representative.
BEST THEATRE SUPPLY
4S10 Saint Denis Street
Montreal 24
Tel. No. 842-6762
REG'D
Can now serve you better from
larger quarters and extended
repair
department
Complete booth equipment
Auditorium
seating
Marquee letters
Sound screens & Scope lenses
Extensive stock of replacement ports
Marquee letters & boards
Bright Future Predicted
For Documentaries
MONTREAL — Norman McLaren, producer
with the National Film Board of
Canada, when in Buenos Aires predicted a
bright future for documentary and shortlength
experimental films not only in entertainment
but in the education field.
McLaren recently showed 12 such films
at the International Festival at Cardoba.
"There are themes, such as painting,
which can be explored and re-explored in
documentary films." said McLaren. "And
these short films have more than an entertainment
value. Each day their use is
beccming more important in schools."
McLaren recently showed 12 such films
methods, for which he has become worldfamous,
are simple—he draws directly on
the celluloid, then produces his own track
through a series of vertical scratches on
the film.
Coproduction Team
To Film 'Heroiques'
MON i KEAL—A Quebec financier and a
Canadian film producer will team soon with
a French script-writer and French screen
stars in the production of a psychological
motion film thriller. "Les Temps Heroiques"
Heroic Years
>
participation
in the film was assured when Aubert
Brillant, Quebec financier, and Roger Blais.
a Canadian filmmaker, signed the contract.
The Canadian filmmaker said the invitation
to participate in the film was made
to him directly by Jean Cayrol. French
writer, who has wrinen the script and who
will direct the film. It will be filmed in
France.
The stars signed for the film are Emmanuele
Riva. Michel Piccoli. Danielle Darrieux.
Yves Letoumeau and Celine Leger.
The story concerns a wartime Judas who.
after the war. is drawn back to the scene
of his crime and eventually pays the price
despite a p>erfect disguise.
It was Cayrol who suggested that Canada
participate in the financing as well as the
production of the film, in line with the
official accord for coproduction of motion
picture films signed last winter between
France and Canada. Canadian film commissioner
Guy Roberge will be an interested
observer of the progress of this coproduction
venture under the terms of the
Canada-France agreement.
The film pact between the Cinema
Society of Quebec and the Cinema Society
of France provides that Canada shall contribute
cash and services for the production
and in return receive one-third of
the profits from distribution in non-
English sp)eaking countries, one-half of
receipts in the United States and twothirds
in other English speaking countries.
Brillant, who provides the Canadian financial
support, is president of the Quebec
'
Cinema Society 'Soquema . F. R. Crawley,
head of Crawley Films. Ottawa, and
Roger Blais are also on the board of the
society.
It was stated that the production of the
film is of a scale and a promise likely to attract
much interest among film producers.
It is the first coproduction to include leading
stars and fictional script from a top
French writer for the screen.
Labyrinth Film Project
Brings New Technique
Contir.ued from preceding pagei
is being attempted—kinesthetic effects, th
sensation of bodily movement, and ttt
slons. known as muscle sense. In otbe
words, the filmmakers want the patnn'
body to participate in this film as wdl
his mind.
To help shove the \'iewer in the righ
direction, the filmmaker will also esperi
ment architecturally. The architects a
well as the filmmakers wUl contribute t
"Stronger kinesthetic effects by "
designin
viewing areas in which 500 people at on
time have "excellent" pwsitions.
Low explained "500 people can't ha*
ideal seats—there is only one ideal seat ii
a theatre, strictly speaking." But there c*
be exceOent seats, unlike those in the coo
ventional theatre where the majority c
the aud'ence is either too far to one sid
at which point they see the film wifi
distortion : too close grain > , or too U
I
back
Labyrinth is a joint Expo Corp.-NatJODi
Film Board project but sponsorshp baa
private industry will be welcomed, acconlii
to officials of both organizations. No
yet had a clear idea of the exterior form o
the theatre, except that it will be fr
regularly shaped to accommodate the b
regularly placed and sized screens inside.
Although an architectural firm has •
ready been hired to work with the
rinth project, the design of the chamba
and their screens is still in the experime
stage in rented space in Plant Two
Canadair, Ltd.. aircraft manufacturta
subsidiary of General Dynamics Corp.,
used as wartime assembly line.
The filmmakers are tinkering in a
hangar with "La Traviata" swellin
through the empty reaches as they
sound equipment. The core team, whk
will be greatly augmented as time goes a
now consists, in addition to Roman Kroiti
and Colin Low. of Hugh O'Connor, n
sjwnsible for the NFB's last two mnlC
screen exhibitions at the Canadian
tional Exhibition: the NFB produc
manager Desmand Dew. and Jim
lay, engineering draftsman, designer i
cameraman.
Mackay Pier, on Montreal Island, 1
been mentioned as a possible site for
KFB theatre. However, there is no
decision yet!
Trow and Prevost Are
Golf Outing Winners
'Continued from preceding pagei
Roche.
Third low gross : Pete Baird. Nick Martli
Fotirth low gross: Ben NeU and Ak
Morris.
Phil Maurice of Consolidated Theat
won the John Ganetakos cup for best I
gross 'Pioneer member' on nine holes.
Rod Dewar of radio station CJAD
low gross in his division.
Ben Lahaie won the J. P. Desmarai^
consolation prize.
Elie Tabah won the nongolfer puttlni
championship.
Maurice Phaneuf of Sherbrooke won tbl*^
Ben Lahaie prize as the most honest golfeif.
Elizabeth Ashley stars in "Ship of Fools,
released by Columbia Pictures.
K-2 BOXOFFICE :: September 7, 196

ON
M SCRUM
JJ/neniaarL, ^'iJnXennxjLXioacLL
exchang
)D
ae BIdg.
to St.
>, >NADA
BILL ELMAN
5800 Monklond Ave.
MONTREAL, CANADA
LEN HERBERMAN
162 Union St.
ST. JOHN, CANADA
MORLEY MOGUL
435 Befry Street
WINNIPEG, CANADA
SYD SNIDERMAN
3811 Edmonton Trail
CALGARY, CANADA
ABE
FEINSTEIN
2182 W. 12t(i Ave.
VANCOUVER, CANADA

. . Famous
. . "The
. . "Cleopatra"
on AW A
rjuring a closed-circuit demonstration of
color-TV, an announcement from the
Canadian plant of RCA-Victor at Prescott
stated that limited production of color
sets had been started. Already some 8,500
receivers are in use in Canada, mainly
close to the U.S. border where they get
American programs but none from Canadian
stations because of a government
ban Players stockholders have
.
received notice that dividend No. 122 for
the quarter-year ending September 30 will
be paid September 11, the amount being
the regular 25 cents.
Andy Williams, grandstand headliner at
Ottawa's Central Canada Exhibition,
played to capacity crowds each night during
the week of August 24. Between songs
he put in a commercial for the coming
Universal featme "Id Rather Be Rich" in
which he has a star role. Richard Hayman
of Hollywood also performed in the exhibition
show . Empty Canvas" was
playing at the 20th Century Nelson, Ottawa's
roadshow theatre, following the
presentation of "The Fall of the Roman
"
Empire for six weeks .
got
two weeks in its regular price engagement
at the FPC Regent which tmned to "Flipper's
New Adventui-e." Family-type pictures
are always popular at the Regent.
The Biltmore in Kingston had a problem
for the opening of "A Hard Day's Night"
when the print did not arrive on time but
the theatre had Beatle recordings to fill
the gap and the youthful throng screamed
anyway. To compete with the Beatle excitement,
the FPC Capitol in Kingston
fared nicely with "Bikini Beach." In Ottawa
the fans continued to storm two theatres
in the second week of the Beatle
opus, these being the downtown Rideau
and the Britannia Drive-In. At the ozoner,
1,012 cars were counted one night.
The advance sale is under way at the big
Capitol for the two-day engagement of
"Hamlet" September 23. 24, at $2 a night
and $1.50 for matinees. The Electronovision
production has also been booked
into the Paramount at Peterborough and
ii
FOR SALE
VfS/ 5,000 LATE MODEL
USED OR RECONDITIONED
THEATRE CHAIRS
Spring edge sfeel bottom seot cushions and
fully upholstered backs—spring back types olso.
Also new British-Luxury Chairs available
Indoor & Outdoor Stadium Chairs
Carpeting, asphalt, rubber. Vinyl tiles ond
linoleum.
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us Q line—we will give you photographs
and full information.
'LA SALLE
RECREATIONS, Ltd.
Tliatre Chaift, Carpet, Linoleum mi) Tile Dhlslon.
945 GRANVILLE ST., VANCOUVER
MUTUAL 5-5034, 5-5428
rtjin 11^ I
the Capitol at Kingston . . . The government
has given assui-ance that it will not
need the Regent Theatre site downtown for
a new public building until 1967, and intimation
has come from the Famous Players
head office that plans are now in
abeyance for the dividing of the 2,300-seat
Capitol here into two theatres. The Capitol
will continue to book occasional stage
shows, too.
The independent Centre, located on the
Ottawa Mall, really went to town in its advertising
campaign for "The Masque of the
Red Death," the cui'rent Astral release.
WINNIPEG
H seminar for Theatrofilm's "Hamlet,"
starring Richard Burton and booked for
the downtown Odeon September 23, 24, was
held at the suburban Kings Theatre.
Headed by Al Dubin, Warner Bros. Canadian
publicist, the meeting was attended
by Paul Morton, Odeon executive, and John
Ferguson, Famous Players area manager,
along with theatre managers Dave Robertson.
Odeon, Winnipeg: Hilliard Gunn,
Capitol, Regina; Reg Plumb, Capitol, Saskatoon:
Otto Bowles, Capitol, Moose Jaw:
John Pregenti. Strand, Brandon: George
Dowbiggin, FPC western division booker:
Phil Carlton, Warner Bros. Winnipeg
manager: Murray Vint, Kings: Richard
Zurba, Columbia Records, Toronto, and
Gene Telpner, Free Press columnist.
The Kings Theatre also housed an afternoon
session on upcoming 20th-Fox product.
This meeting was headed by Winnipeg
manager Phil Geller and attended by
local theatre executives and managers. A
film clip, with introductory pitch by Joe
Sugar, included bits from 11 completed or
near-completed films. The 'Visit, Sound of
Music, Agony and the Ecstasy and John
Goldfarb, Please Come Home were among
the most prominent.
Western Theatres, operating several
suburban houses in partnership with
Famous Players Canadian, announced several
managerial changes. Due to the retirement
of longtime Lyceum Manager
Harry Gray, Towne Cinema Manager Jack
Taylor moves to the downtown action
house. Nellie Maw takes over at the
Towne. Taylor will continue to manage the
suburban, second-run Macs.
The Palace Theatre is going back to fouiday
week from previous seven. The suburban
house, which instituted the sevenday
week when it went day-and-date with
the Lyceum on first-run action product,
will continue the first-run policy on the
cut-down schedule.
Tunick in West
TORONTO — Eugene Tunick, United
Artists eastern and Canadian division manager,
conducted a three-city sales tour of
the western Canadian territory last week,
accompanied by George Heiber, Canadian
supervisor. Tunick arrived in Winnipeg on
Monday, August 31, for the first leg of his
Western Canadian swing which also took
in Calgary and Vancouver. In all three
cities Tunick held seminars with the company's
branch personnel and meetings with
local exhibitors to discuss United Aitists
future product line-up.
Sunday Shows Gaining|
At Winnipeg Houses
WINNIPEG—Cool weather kept the local
boxoffices busy last week. "Zulu" wa?
extremely strong, going into a second week
and "South Pacific" and "A Hard Day
Night" maintained their opening wet
pace. The second Sunday since relaxatio:
of the blue laws was an improvement o:.
the first and seemed to indicate growing
public acceptance of the innovation.
Capitol Cleopatra (20th-Fox), 2nd wk Very &
Gaiety—The Moon-Spinners (BV) Very G:
Garrick A Herd Doy's Night (UA), wk. Excel
3rd
Kings— South Pocific (20th-Fox), 5th wk.,
reissue
Metropohton Zulu (IFD)
Exce
Very G
Odeon Bedtime Story (Univ). 2nd wk Aver;
Towne—The Empty Conros (IFD), 4th wk &;
'Excellent' Follow-Up Week
For Beatles in Montreal
MONTREAL—Good crowds were at t:
Capitol for "A Hard Day's Night." maii
teenagers but also many not so young,
the Palace, "What a Way to Go!" cont;
ued drawing big attendance in its si\
week. Attendance at the Kent was far bt.
ter than expected for "20,000 Leagues Dm
der the Sea," which was retained.
Alouette Zulu (IFD), 4th wk &.
Avenue Hot Enough for June (SR) G
Capitol—A Hard Doy's Night (UA),
2nd wk Excel _
Cinema Festival The Womon of the Sands
(SR), 3rd wk &;.
Cinema Place Ville Mane Yesterday, Today
and Tomorrow (Embassy), 6th wk
Gc;
Dorval (Red Room) The Great Escope
(UA)
Goo
Dorval (Salle Doree) A Hord Doy's Night
(UA), 2nd wk Exceller
Imperial— It's a Mod, Mad, Mod, Mad World
(UA-Cineroma), 37th wk Gos
Kent Leagues Under the Sea (BV),
20,000
3rd wk Excel ^
Loews—The Unsinkoble Molly Brown (MGM),
3rd wk Exec
Palace Whot a Woy to Go! (20th-Fox), 6th wk. G
Seville Becket (Para), 3l5t wk Gc.
Westmount Tom Jones (UA-Lopert), 24th wk. Exceller
Few Films Barred Under
New Alberta System
EDMONTON. ALTA.—The chairman
the provincial censor board here recentl
noted that fewer than a handful of the 3
to 40 films viewed monthly by the grou
have been rejected since the new^ "restric
five adult" motion picture category wi
adopted last May.
P. J. A. Fleming said "the sort of thin
now condemned is really only suitable fo
a stag party." He said the primary reason
given for rejection are brutality, \'lciousne^
and exploitation of obscenity and nudity.
Alberta now has three film censors.'
classes: restricted adult, 18 years and oveij
adult, 16 years and over if the patron Is ao
companied by an adult: and family, an
age.
"The Balcony," set against the bm'f;
ground of a brothel, and "The Wild and
Willing." dealing with British teenat
were recently banned. Appeals are penr.
in both cases.
Fleming added that use of the restrlc'
category has been limited and that ii
film distributors are happy about
present situation. However, N. S. Hoffn...-
Calgary theatre owner who specializes 1'
foreign films, expressed dissatisfactlor
"Everything we book is classified 'it
stricted' in Alberta." he said. "It cuts oi
audience potential. I do feel the censov
too harsh."
K-4
BOXOFFICE :: September 7, 196

It
M0BM1H
SEPTEMBER
1, 1964
ECTION OF BOXOFFICE
Large, handsome, illuminated display frames, in quantity, are used in the outer lobby of the Fox California Theatre, Son Diego,
to promote coming attractions. Two additional frames, on supporting pillars flanking the boxoffice, advertise current features.
featuring
rf/atauee, ^^i 'y rJLobb f
and esDidpluu

IT'S
NOT TOO LATE TO INSTALL YOUR
N
Don't wait to write! Call now — Keep those hard-won summer
customers. Add toasty comfort on those cool autumn and winter
evenings, without messing around with fuels. Ballantyne 360
provides full circle, non-directional, snug all-around heat and
efficiency. Check these features, then call us for all the facts:
All electrical connections are enclosed in rugged aluminum
housing. Heating element and motor secured for rough usage.
Trouble free switch. Thermostat is new type snap action. Fast
heating element. Trouble free motor with special bearing and
stainless steel shaft. Air Rotor guard heavy steel wire—corrosion
resistant. All parts aluminum or stainless steel may be
replaced individually without buying associated assemblies
Simplified servicing—one minute for disassembly.
a IIa n tyng
ALL ELECTRIC
PARTS TOTALLY
ENCLOSED
INSTRUMENTS & ELECTRONICS, INC.
A Division of ABC Consolidated Corporation
1712 Jackson SI. Omaha. Nebraska 6t102
The MODERN THEATRE SECTIO

WAGNER THEATRE
ATTRACTION PANELS
Box Office
More theatres incorporate
Wagner attraction panels in their
marquees than any other type.
24-hour visibility
Immediate passer-by impact
Low-cost, years of service
Fast letter changeability
One man using the patented
Wagner Mechanical Hand can
change your message in minutes,
without ladders. Exclusive tapered-slot
letters won't slip out of
place or fall off the board. Window-type
frames permit changing
fluorescent tubes and replacing
glass without removing frames.
Be sure to see our displav at the
1964 MOTION PICTURE AND
CONCESSIONS INDUSTRIES
TRADE SHOW: Chicago's Conrad
Hilton Hotel, September 28
to October 1, BOOTH 135.
Wagner Sign Service, Inc.
218 South Hoyne Avenue, Chicago, Illinois 60612
Please send more information about
Wagner Attraction Panels
OFFICE September 7, 1964

1929 1930
1931 1932
1933 1934
1935 1936
1937 1938
1939 1940
1941 1942
1943 1944
1945 1946
1947 1948
1949 1950
1951 1952
1953 1954
1955 1956
1957 1958
1959 1960
1961 1962
^ ^%. ^% #^ mM J0^ 10^ JR
No Charge
You don't pay a penny for our most valuable asset,
experience. This experience includes equipping and furnishing
many thousands of theatres in every corner of
the nation.
But all the experience in the world isn't much good if
you don't make use of it. We have. You'll find it in every
projector, every chair, every drive-in speaker, every
square yard of carpeting we supply.
The fact that most of our present customers are
exhibitors whom we have served once or many time
before . . . demonstrates how theatre owners depend oi
National as a reliable source of the industry's best prod
A National
THEATRE BUPPLV COMPANY
ucts at competitive prices.
You're way ahead of the game when you buy fron
National. Way ahead.
Subs.diaiy ol Genfral Piecision Equipmenl Cotpoulion (^B)
BRANCHES FROM COAST TO COAST • HOME OFFICE, 50 PROSPECT AVENUE, TARRYTOWN, NEW YORK • PHONE MEDFORD 1-620(
4 The MODERN THEATRE SECTIOI

LONG LIFE PORTABLE BATTERY OPERATED NEON
''YOUR SILENT PARKING ATTENDANT"
^
BRISTOL BEACONS are self contained, truly portable brilliantly lighted and most
modern advance in safety signs in the last 50 years
jL. The world's only portable battery operated flashing neon signs Weight with
batteries only 12 pounds. Uses two Eveready #520 batteries available at all hard
ware stores. Life approximately 750 hours Flashing rate adjustable
Outdoor theatre sizes 12" x 24" a*)d 18" x 24" available. Legend— including (orm
•ff
of letters or symbols (raised or flat) at discretion of purchaser to deliver any
message.
if BRISTOL BEACONS are weatherproof and waterproof.
EXIT
SODA
CANDIES 4
USE NEXT
ENTRANCE
PARKING
NEXT AREA
PARKING
THIS AREA
PARKING
FOLLOW ARROW
i>
"Z
^
edroiiit^j
BRBToiMiacoilS
WRITE FOR
BROCHURE
666 FIFTH AVENUE
NEW YORK CITY. N. Y. 10019
TEL. AREA CODE 212
581-3546 581-3547
JXOFFICE :: September 7, 1964

— -THB
MODBRH
SEPTEMBER 7, 1964
S,HNCE the purpose of the
theatre marquee and reader board is
to attract patrons and sell the pictures
being shown, it is obvious that modest
treatments of these superstructures will
fail to accomplish the desired results.
On the contrary, impact is achieved
by tremendous size and high-intensity
illumination.
Furthermore, since the attraction
board is meant to be read, changeable
letters should be tall enough to be
distinguished at a considerable distance
and, for emphasis, several sizes
are needed. They are available in
sizes from four inches to 31 or more
inches and in a variety of letter styles
and colors. The combination of sizes,
letter styles and colors, in good taste,
results in a patron-stopper.
One of the finest examples of exterior
display is pictured on page 8 of
this issue. It is the RKO International
70 in Denver. It has a massive marquee,
a high-rising upright sign, and is
further identified by huge letters on the
side of the building which adjoins a
parking lot.
A trend which is becoming almost
a "trademark" of the shopping center
or outlying hardtop is the use of a
drive-in-style attraction board at some
distance from the theatre, either at the
front or at an approach street. The sign
of the Walter Reade-Sterling Community
Theatre, in the Barclay Farms Shopping
Center, Cherry Hill, N. J., shown
on page 8, is typical
o n I e n t
^
Theatre Facades and Marquees Dominote Streets
By Sheer Size and Dramatic Values 8
A Cheerful Welcome in the Lobby 9
Second-Floor Theatre in Office Building 12
Maximum Screen Illumination Requires High-Light-Output
Lamps and Finest Lenses Wesley Trout 14
How You Rate With Your Creditors Con Be Your Biggest
Intangible Asset Harold J. Ashe 18
New Booth Equipment Proves Highly Satisfactory 19
Remodeled Cafeteria Brings Sales Increase Myra Stroud 20
Employ a Tax Consultant 23
Quaint Cart and Attendant Serve Pepsi and Popcorn
to Long Lines of Patrons 24
Steady Growth of Projector Repair Service 26
Unusual Construction Featured in Theatre Haviland F. Reves 31
^
DEPARTMENTS:
Projection and Sound 14 Readers' Service Bureau 33
. , .. .i j
Advertisers Index ii
n
Refreshment Service 20
New Equipment
and Developments 28 About People and Product 34
ON THE COVER
The new front and poster display cases were part of an extensive
remodeling of the Fox California in San Diego. The ten poster
cases were ciistom-madc by National Theatre Supply.

• NORELCO AAII Universal 70/35mm Projector • NORELCO FP-20S Pulse-Lite 35mm
Projector • NORELCO FP-22S Super Pulse-Lite 35mm Projector • NORELCO FP-20
Standard 35mm Projector • NORELCO FP-20G 35mm TELE-CINE PROJECTOR •
NORELCO 16mm PROFESSIONAL PROJECTORS • NORELCO 16mm TELE-CINE PRO-
JECTOR • ISCO PROJECTION LENSES for 16mm, 35mm and 70mm
NORTH AMERICAN PHILIPS COMPANY. INC.. 100 E. 42nd Street. N.Y. 17, N.Y. • Phone: 212-OX 7-3600
xorFi:;E September 7, 1964

THEATRE FACADES AND
MARQUEES DOMINATE
STREETS BY SHEER SIZE
AND DRAMATIC VALUES
The RKO International 70 in Denver, Colo., not only hoi a three-sided mar
quee with five lines of letters, the huge upright sign above the canopy con bt
seen lor blocks around. Further, giant letters on the side of the bu/'Mim
identify the theatre. The changeable letters, background panels and trad
are by Adier, and the signwork wos fabricated and installed by Denver Neoi
Co. Illuminated poster cases, including one "picture window" case at left
were made by Moncrief Law Construction Co., Denver.
The fieldstone facade of the Merrick Theatre, Merrick, L.I., N.Y. is highlighted by
illuminated display frames by Champion Moulding, Inc., New York City.
Custom-built display frames were installed by National Theatre Supply in the fi
Pahs Verdes (CalH.). The marquee uses Bevel ite changeable copy equipmen
Trans-Texas Theatres' remodeled Hollywood in Fort
Worth has a tall attraction board using Wagner
letters, and panels of corrugated plastic. McAx Sign
fabricated the sign and marquee.
Five- foot letters across a striped facade distinguish
New York City's Baronet and Coronet. Artkraft-
Strauss made the letters and poster cases. Changeable
copy is Adler.
A double-faced pylon stands in front of the Comrrtu
ty, Barclay Farms Shopping Center, Cherry Hill, ^
Red plastic, 17-inch letters are bung on Adler fro'
The sign is ten feet high, 20 feet wide.
8 The MODERN THEATRE SECTIO

1 CUeen^lul
glass-enclosed garden /ust oft the main lobby
le new 848-seat Freehold Theatre has become
, alk at the entire Freehold, N J area where the
re is located in the Freehold Mall Shopping
?f, ArtHicial trees and shrubs surround a flag
walk, and the water fountain In the center is
'reshing cynosure. The view looks out upon a
of the shopping center which provides parking
'
lor more than 1,500 cars Air conditioning
ghaut the theatre is zoned No more than two
ore on the same unit. The Freehold was ded
by Irving Glucksman and Salvatore Guzzo,
tects, lor Associated Independent Theatres.
for design was by Frederick K. Lee.
^
Color sets a warm note of hospitality in the lobby of
the Coronet Theatre, opened last year atop the
Baronet in New York City. In the foreground is a
unique, white and gold drum ticket counter which
blends pleasingly with the blue, glass mosaic floor.
The wall left of the boxoffice is covered with a
striking gold and red wallpaper. Overhead lighting
is a bank of fluorescent, soft-white lamps, surrounded
by recessed incandescent floods to give
maximum brilliance to this outer lobby Over the
door, in back of the boxoffice, is the closed-circuit
television camera that keeps the manager informed of
incoming patron traffic. On the right, partly bidden,
is the oversized frame for a current attraction display.
John J. McNamara, A.I A , was architect for the twin
Baronet and Coronet theatres project, owned by Walter
Reade-Sterling, Inc , and located on the east side.
^
of the unusual features of the new Rialto
tre in Atlanta, Go., is the reversible escalator
^ carries patrons to and from the second-floor
orium 0/ (he theatre, which is part of an office
ing. There is also an upper lobby-lounge and,
the two levels, there is plenty of room for those
ng for the beginning of each performance. A
on of the "floating stairway" may be seen
e the planter at left. The lobby floor is terrazzo.
Martin Rialto
enjoys a downtown, corner location
a population drawing radius of one and one-half
an. It is a first-run house with a seating capacity
',300. Norris L. McCollum is the manager.
pages 12, /3 for complete story of the Rialto.)
OFFICE September 7. 1964

downllghts over the concessions stand anc
its adjacent vending battery. The carpet Ir
the lounge is gold and the walls are coverec:
with gold vinyl.
Exterior of the building is of face bricli
and glass, with a two-story pictm-e window
on one side.
ij^
Gold damask draperies swath all three /alls, from floor to ceiTrng, /n the new Martin's Rialto, Atlanta, Go ,
(0 blend with the gold stage draperies. Booth-controlled lighting creates a charming pattern on the curtain
The porcelain enamel boxoffice is locatec
in the downstairs lobby which has a terrazzo
floor, and which features gracefu
plantings, particularly a luxuriant plantei
beneath the •'floating stairway."
Architect for the project was Pinch
Alexander, Barnes, Rothschild and Paschal
who also handled the decoration. The Martin
circuit operates some 150 theatres li
Alabama, Florida, Georgia, Kentucky anc
Tennessee. E. D. Martin is president, anc
Boy E. Martin jr. is chairman of the board
C. L. Patrick is executive vice-president
Prominent in the lounge of the Rialto is
bronze bust of the late Roy E.
i
Martin
father of E. D. and Roy jr., and founder o:
the circuit.
Present for the dedication of the Rialtc
were the Martins, sr. and jr., Patrick, Ronnie
Otwell, public relations director, anc
Robert Hosse, Atlanta booking office director.
William C. Blane is managing di-'
rector of the new theatre. He formerly wa;
the circuit's city manager in Valdosta
Mayor Ivan Allen jr., participated at ribbon-cutting
ceremonies and congratulatec
SECOND-FLOOR THEATRE IN OFFICE BUILDING
Plush New House in Heart of Atlanta Seats 1,300 Patrons Luxuriously
|
I HE NEW FLAGSHIP of Martin Theatres
of Georgia is the gracefully designed
and luxuriously appointed Martin's Rialto
in Atlanta which was built on the site of
the antiquated 900-seat Rialto which the
circuit purchased and razed. The new theatre
was built as the center of a complex
of office buildings, fronting on both Forsyth
and Luckie streets.
Entrance to the ground floor lobby is
from Forsyth and the exit is on Luckie
which avoids cross traffic when a show
breaks. A grand, "floating staircase" leads
to the second floor lounge, and there is also
a reversible escalator to help move the
crowds.
WALLS DRAPED IN GOLD DAMASK
a mezzanine lounge where restrooms are
is
located. Comfortable benches and chairs
grouped about low tables provide conversation
corners, and lighting is achieved both
by inset ceiling fixtures and also by bubbletype
suspended globes over the stairway.
Additional lighting consists of pendant
the Martins for their willingness to risl'
capital in Atlanta and thanked them for
becoming integral parts of the community
The opening night was sponsored by thi
Atlanta Junior Chamber of Commerce fo:
the benefit of the Warren Memorial Boy'
The l,300-.seat auditorium is thought to
be only the second in the country to be
located on a second floor iw'ith the exception
of the comparatively recent innovation
of penthouses in existing theatres).
It is a stadium-type house, with predominantly
gold decor. The auditorium
walls, both side and rear, are draped from
ceiling to floor in a rich gold damask to
match the screen close-in curtain. The
super-comfortable theatre chairs are upholstered
in red fabric, with end standards
in gold. The de luxe lounge chairs
have coll spring seats and backs.
In addition to the downstairs lobby, there
The 1,300 theatre chairs in the Rialto have coil spring cushions and lacks, and are staggered on wide
centers for the best sight lines and comfort. They are red, with gold end standards.
12 The MODERN THEATRE SECTIOf

) building fund, and some $10,000 was
;d by the Jaycces.
was the announcement of the purchase
he old Rialto by Martin Theatres and
subsequent announcement that the cirwould
replace it with a de luxe house
triggered a renewal of interest in thebuilding
that resulted in the gala.
Uiglited debuts of a quartet of expenand
luxurious new hardtops. within
one month in Atlanta, which had not
;rienced the opening of a new theatre
5 years.
DITS:
Conditioning: Carrier
dy and Cigaret Venders: Stoner
oet: Alexander-Smith
ngeable Letters, Marquee: Bevelite.
sviN Neon Signs
tain Tracks and Controls: Vallen
ifc Dispensers: Jet Spray, Dole
The beauty of the spacious first-floor lobby is enhanced by many plantings, most outstanding of which, is this
arrangement of exotic plants underneath the wide staircase leading to the second floor lounge and auditorium.
A reversible escalator is located on the opposite side of the lobby.
(Ac
Vender: Seeburg
dator: Otis Escalaire
erator:
RCA
Cream Cabinet: ABC Universal
ips. Rectifiers: Ashcraft
ies:
Kollmorcen
metic Sound: Altec
'ectors. Sound. Reivinds: Simplex
corn Warmer: Star
;en; Williams
ts;
Heywood-Wakefield
ts, Draperies, Curtain Tracks: Wil-
IN. Inc.
•A-
Only the corner of the Rialto Theatre is
shown in this picture, but the two- story
high, picture window wall which opens the
interior of the theatre to public view is
shown at the right. The theatre building
covers a city blocl( of downtown Atlanta
and small shops along one side of the
structure make up the complex. The
shops extend down the side of the building
to the left. The corner marquee was
designed to be read from three different
direc'.ions.
SOS Photo-Cine-Optics. Inc.. of New
York and Hollywood, has moved its New
York home office to 387 Park Avenue
South. New York, N. Y. 10016. Phone: area
code 212. MU 9-9150.
IT'S HERE! ALL NEW!
ELECTRIC
"CIRCLE- R"K-
rt, modern furniture creates a pleasant atmosphere to sit and chat on the second floor lounge while
ing for the beginning of a show. The refreshment area, which combines automatic vending and personal
s, may be seen at left rear of the picture.
.S>«> page 19!
COFFICE September 7, 1964 13

Maximum Screen Illumination
Requires
High-Light-Output
Lamps and Finest Lenses
By
WESLEY TROUT
P OR MANY
YEARS, the subject of
more and more light
for a better-illuminated
picture has been
discussed pro and con.
Today, there is no
reasonable excuse for
a poorly illuminated
picture. We now have
available projection
carbon arc lamps
Wesley Trout land xenon lamps)
that will deliver
plenty of light for any size projection
screen used in indoor or under-the-sky theatres.
Moreover, when used in conjunction
with the "right" type of projection lens and
screen surface, contrast is perfect. Blacks
become blacker—highlights become crisper
—color pictures take on their full richness
and brilliance—and one can obtain a more
sharply focused picture.
One should keep in mind, a theatre investment
in comfortable seats, good viewing
angles, proper auditorium lighting during
the program, are partly wasted if the
picture is dull, due, in most cases, to insufficiently
illuminated screen image.
Since patrons pay to see the picture, it is
evident that no effort should be spared in
projecting the best possible image on the
screen. To this end. projection arc and
xenon lamps, shutters, lenses and screen
surfaces have been developed to a point
approaching perfection.
But in order to obtain maximum light
on the screen, it is absolutely necessary to
have an arc or xenon lamp with sufficient
light output, plus the very finest in projection
lenses and the "correct type" of
screen surface for your particular theatre.
Auditorium width will, to a great extent,
determine the best type of screen finish for
good side viewing with a minimum of side
fadeaway, the most suitable for your particular
projection lamps, etc.
First, in order to obtain maximum light
output from any make of projection lamp,
the lamp must be carefully aligned optically.
The distance from the center of the
reflector to the film plane must be exactly
right. If the recommended distance is 36
inches from reflector to the film plane, this
distance should be maintained minus or
plus 2 or 3 inches, but try to set the lamp
Recommended Exhaust System for Arc Lamps
as near as you can to manufacturers
recommendation so that you will secure
good overall screen illumination. In my
loose-leaf service manual you will find correct
reflector distance for most leading
makes of arc lamps.
We have nm into several situations,
during our treks in the field, where we adjusted
the optical system and obtained ar
increase in light output and better centerto-edge
illumination by correctly aligning
the optical system. In some cases we hac
to raise the entire lamphouse slightly, ir
others, the nose cone had to be removec
and a special one used to obtain thf
recommended distance. Too. badly pittec
and discolored reflectors were replaced ir
order to secure maximum light output.
CARBONS NOT ALIGNED
In some -situations the projectionist wa:
careless in keeping the carbons in perfec
alignment—the positive carbon was no
aligned and the negative carbon too high
Such a situation makes a poor light am
a bad crater: likewise the voltage was no
correct for the particular size carbons fo:
maximum results. If it is a non-rotating
high-intensity arc and using 45 amperes
the arc voltage should be approximately 2:
volts, the length of the arc gap should bi
kept at three-sixteenths inch.
For brightest screen light possible, keei
your intensity near the recommende(
maximum and. at all times, maintain thi
recommended amperage, voltage and an
gap. For lamps with rotating positive car
bon. the proper alignment, impact poin
and angle of the negative carbon to thi
positive carbon should be maintained a
that the flame does not lick too far unde
the positive carbon; the flame from thi
negative should always lick only the lowe
edge of the crater of the positive carbon
Failure to observe this simple precautioi
will not only reduce the volume of light
but also result in faster burning of thi
positive carbon. In addition, it may causi
unburnt particles of the carbon core U
bombard the reflector, thereby causing un
necessary pitting or coating.
CAUSES OF INSTABILITY
This dray/ing illustrates the recommended exhaust system lor most makes of high intensity arc lamps, par
ticularly for Strong lamps. The by-pass opening in each lamp chimney duct should be opened a little at a
time, if necessary, with arc burning until unsteadiness of the flame crater is eliminated. Do not, however,
open by-pass to such extent that the draft gauge, sent with each lamp, for the current you are using will
remain field up into the chimney. Do not attempt to reduce the air flow by restricting the full eight-inch
pipe opening, either by the use of a damper or by use of smaller pipe. Never use too small exhaust pipe
OS it will not remove the heat nor keep the interior of the lamp properly ventilated.
Instability of the arc is caused by in
sufficient magnetic control of the flame
i.e.. weak magnets or magnets improper):
positioned, too low arc voltage, or too shor
an arc gap.
Sputtering: This is due to overloadlni
or too much moisture absorbed in the core
It should be needless to say that this wll
cause poor screen illumination. Keep you
carbons in a dry, cool storage, free of an:
moisture content. It is a good idea to plae
a few carbons in the lamphouse for dryini
out any moisture but if carbons are kept ii
dry storage, there will be no need to di
this. Just keep in mind that all carbon
absorb moisture.
Soot: We find many projectionists no
immediately separating carbons when th
arc is struck: one should promptly opei
the arc gap to the correct length and thi
will avoid soot. Do not shorten the arc toi
much as this will also cause soot. Soot oi
the reflector will cause considerable loss o
light.
In order to secure maximum light outpu
from any make of projection arc lamp, th
reflector must be designed to collect all o
Continued on page I
14 The MODERN THEATRE SECnO^

PARAMOUNT
THEATRE
HOLLYWOOD
BEVELITE'S
CHANNELITE
LETTERS
"^
G
R A U M A N
'
S
\ CHINESE
THEATRE
HOLLYWOOD
BEVELITE'S
SPARKELITE
LETTERS
r/^^r'S
RIGHT!
THEY^RE BEVELITEJ
Plastic Changeable Letters
ALWAYS FIRST WITH THE BEST!
DISTRIBUTED by
NATIONAL
THEATRE SUPPLY CO.
MFG. COMPANY
3626 ELEVENTH AVENUE
LOS ANGELES 18, CALIFORNIA
REPUBLIC 1-8644
FILL IN & MAIL TODAY
Firm Name_
Address
City
Zone
Signature
Title
Stafa.
SEND FOR PRICES, INFORMATION... & COMPLETE LETTERING GUIDE
)rnCE :: September 7, 1964 IS

• some
MAXIMUM SCREEN ILLUMINATION
Continued from page 14
the light produced by the arc and concentrate
it upon the cooling plate of the
projector. If the reflector is of proper design,
the spot at the cooling plate will be
exactly the right diameter to cover it fully
and project good, overall illumination on
the screen, free of discolored edges. Present-day
arc lamps have properly designed
reflectors, much larger than in the old
days of low-intensity lamps, practically
STEEL-ABILITY—In screen towers
that are built to stay put.
STEEL-ABILITY—In the industry's
most beautiful entrance and exit
canopies.
decorator-
STEEL-ABILITY -In
designed box offices.
STEEL-ABIUTY-In "Lite-Tite" all
steel "durability" fencing and
wing walls.
STEEL-ABILITY-For strength and
low maintenance.
16
(OR MORE INFORMATION AND PRICES WRITE
industries,
LIS ROAD — AKRON 1J, 0^
Cod.' 316 MO 6. 731 I
inc.
optically perfect for producing a perfect
spot at the cooling plate, provided the
carbons, reflector, mechanism and lenses
are carefully aligned.
The reflector has no part in maintaining
a constant and uniform quantity of light
on the screen. In order to obtain a uniform
light on the screen, the driving motor
lamps have motor for positive carbon
feed and one for the negative feed) of
the lamp must be designed to feed the
carbons at a predetermined rate which will
always cause a uniform current to flow
through the arc. Motors are of special design
for projection arc lamps .so that they
will operate efficiently ten or twelve hours
a day, and furnish power, smoothly, for
operating the carbon feed mechanism. This
will assure maintaining the correct arc
length gap so essential to good screen light.
CARE OF COMMUTATOR
If the commutator of the motor is not
Itept clean and a few drops of oil placed
every day in the motor bearings, it will not
operate smoothly and will cause irregular
feeding of carbons. Brushes should be
checked at least once a month, too.
Electrical Connections.' Electrical connections
must be kept clean and tight. We
have made several treks to clear trouble on
arc lamps, most of them caused by loose or
dirty connections at the carbon holders,
switches or at the motor terminals. One
exhibitor, awhile back, had trouble with
carbon feed. New drive gears and brushes
in the motor were installed, but still the
carbon would not feed steady. On a complete
checkup of the lamp, we found loose connections
at the rheostat that regulated the
speed of the motor. Simply cleaning the
terminals and making new connections
cleared up the troub'e. He could have
saved the expense of replacing all the new
parts if he had checked the connections.
However, there were many cases where the
trouble was due to dirty motor commutator,
dirty slide rods, etc.
ADJUSTING THE REFLECTOR
For good, overall coverage of light on
the screen, one should make adjustments
very carefully. Here is the best method we
have found: Start the projector, without
film, and project the light on the screen
without any house lights on except the light
used when the show is running. Adjust the
ref'ector until you have the brightest light
in the center of the screen.
Now. the color of the light is determined
or affected by the distance of the reflector
from the positive carbon crater. On lamps
with an adjustable feed indicator, adjust
the carbons by hand until you have the best
colored light and then move the indicator
cord to that position. Those lamps with
the fixed indicator cord usually have an
adjustment with which the distance between
the reflector and the positive carbon
crater may either be shortened or lengthened.
A yellow light shows that the distance
is too short. A faint bluish light indicates
that the distance is too long. For
best light, a pure white, of course, is preferred.
However, if there is just a trace of
yellow, you will find when the film is used
this yellow is accentuated, so it is better
to have a slight trace of blue rather than
yellow. Adjust your reflector and carbon
accordingly.
Finally, after the color check, note the
density of light on the screen. If there i
a difference either at the center or the cori
ners. it shows that the light is not focuse!
at the aperture. Lamphouse should b
moved slightly backward or forward unti
light is an even density over the entiri
screen area. Screens are not evenly illumi
nated under the best of conditions. lUumi
nation is always highest in the center. I
falls off sharply at the edges. The diffeJ
ence is often as much as 15 c.p. at centa
and as low as five at the margins of tn
screen. The decrease with film in the prq
jeetor, of fadeway. is not too noticeable tj
the eye except to patrons way over to otj
side of screen.
The projectionist should keep in mini
that arc light source is very sensitive t|
faults. Light production falls off rapidll
with careless adjustment of the lamp cor'
trols and mirror adjustment. All lamps ai
provided with means by which the pre
jectionist can observe the arc while it
burning, and there are controls for adjust
ing the carbons so they will burn correctlj
plus control for adjusting the carbon fee!
mechanism. So there is no reasonable e>
cuse for any projectionist letting the cai]
bons stay out of alignment or not fea
properly, or failing to keep the correct a^
gap length.
LUBRICANT IS IMPORTANT
Using the right type of lubricant is vei
important so that the feed mechanism w:
work easily and keep the carbons fed prod
erly. All parts of the lamp are exposed (|
very high temperatures. Metals used ft*
carbon holders and other exposed parts ai:
selected accordingly. Parts that requii
special lubricant must be the kind reconi
mended by the manufacturer to withstar
The Strong Bi-Powr silicon stack rectifier, designed
the operation of two projection ore lamps off of
single power supply, was recently installed in the 01
Theatre, Louisyille, Ky. Edwin Slelag, projectiimi
is shown in the picture. Other recent installotil
were made in the Stanton, Baltimore; and the H
lowing drive-ins: the Thunderbird, Atlanta, G.
Ascarate, El Paso, Tex.; Green Acres, Newport Ne\
Va.; Greater Pittsburgh, Irwin, Pa.; Sky tii, GiHelj
Wyo , Del Scgo, Oneonta, N.Y ; Motor-Vu, Mot
pelicr, Ida ; Starlighter, Espanolo, N M.; Jolly Roj
Dearborn, Mich., and Riverside, Evanston, Wyo.
The MODERN THEATRE SECTIC

)TS OF LIGHT
FOR SALE
of a Bargain
with Hih mantl of
pra/trt/M lamp.
NEW
^{•^FUTURA"
/^
MOST
LIGHT
PER CARBON DOLLAR
for 3Smm and 70inin pr
lection. Initant change fr
one lilm width to the other.
UEW
TOP LIGHT OUTPUT
door and driv
.NEW
^!«^FUTURA^
s Jf
THE MOST ADVANTAGES
Low original cost. Greater operator
convenience. Efficient
of ttondord 30-inch car-^
Electric
Corp.
city Park *v«., TaUdo, Ohi* 43*01
I
TIUPHONE: 241.3741
high temperature and not gum up on the
moving parts.
Projectionists should burn their carbons
as short as po.ssible. but they should know
approximately the length of carbon stub
that will run a reel of film but not burn so
short it will damage the carbon jaws.
Don't take chances, use a good make of
"carbon saver" that will prevent damaging
the jaws of the arc lamp. Use the ones
adverti.scd in Modern Theatre as they have
proven to be okay and have widespread use.
A good carbon saver, properly used, will
save many dollars In carbon stubs that
would otherwise have to be thrown away.
Carbon savers should be carefully aligned
so that the carbon will burn as straight as
possible.
USE MODERATE PRESSURE
It Is not necessary to clamp the carbon
excessively, nor to such degree that there
is danger of crushing it. A moderate pressure
is sufficient, just so that the carbon
is held firm and makes good electrical contact
in the carbon jaw.
In order to make good contact for the
carbon, carbon holders must be kept clean
and bright. Projectionists should give frequent
and careful attention to the holders,
removing all effects of corrosion or
burning on the surface so that carbons will
make good electrical contact. One should
know that spindling or arc instability is
often caused by defective contact between
carbon holder and carbon, not always due
to overloading of the carbons.
Checkup of feed rollers should be a daily
routine in any make of rotating type, highintensity
reflector lamps. They must be
kept very, very clean to assure accurate
feeding of the positive carbon; the rotation
of the carbon must be smooth in order
to maintain a symmetrical crater to secure
a good overall light on the screen. We have
improper feeding, in many theatres, of rotating
carbon lamps due to dirty and corroded
rollers, and not always to carbon
feed mechanism. Spare rollers should
always be kept on hand.
CAREFUL ADJUSTMENT REQUIRED
One should adjust arc controls methodically,
if the carbon trim di'ifts from optical
position and hand feeding is required frequently.
If the projectionist will carefully
read manufacturer's recommendation
on set controls, carefully follow the advice,
keep the feed mechanism clean and lubricated,
very little if any manual adjustment
will be necessary during the running of a
reel. Adjustments should not be made
piecemeal, set your adjustments as recommended
and you will have no further
trouble. Don't make adjustments in a careless,
haphazard manner.
Projectionists should examine the
asbestos leads to the carbon holders frequently
for good electrical contact; if they
feel stiff and springy they are all right. If
not springy, disconnect and cut back the
insulation several inches and reconnect,
scraping the connections so they will be
clean and bright when reinstalling wire.
These wires, as you know, carry a high
amperage and do get hot from the arc and
therefore must be kept in good condition
in order to secure full amperage, and the
contacts must be firm or they will get red
hot and the connection will soon burn out
and you will have trouble.
ICOI^I^]»IORGEN'
America's
number 1 source
of optimum
image quality!
Get all
the facts! Ask your equipment
dealer for the nev\/ 1964
Kollmorgen Projection Lens Catalog
or write us direct.
^kT"icox.xj»i:orgz:zv
OFFICE :: September 7, 1964 17

'
Eastman Kodak Appointments
Edward H. Carman has been named manager
of marketing agreements at Eastman
Kodak Co., and in his new position will be
a member of Kodak's marketing executive
staff. He has been with Kodak since 1946.
Carman has been succeeded by Carl V. Nitze
as administrative assistant to the director of
professional sales. Nitze came to the company
in 1947. He was first employed in the
industrial engineering department at the
Kodak Park Works. In 1957 he was assigned
to the general management staff.
TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
Ayailable at AH Theatre Supply Dealers
Fisher Manufacturing Co.
Ma*u4^aciu/U*t

Jew Booth Equipment Proves Highly Satisfactory
look
into
Steivart
Films creens
...the
choice
oS
experts
FILMSCREENS FOR SHOWMEN-Stewart
Proiection Screens-the choice of
15 major exhibitors at the New York
World's Fair!
'olt Super Core-Lite arc lamps and 12 pha^c nctifico «erc recently installed in the booth ol the 20th
iry Drive-ln Theatre, Tampa, Flo. The new lamps were burned at 145 amperes and 66 arc volts, and
'roiected picture was on a screen well in excess of 110 feet wide The theatre is owned and operated
le Carl Floyd circuit. The lamps and rectifiers were installed under superyision of W. V. Taney,
tnal Theatre Supply Co. branch manager in Atlanta, who was enthusiastic over the performance. Toney
tented: "When a new piece of equipment psriorms the way the customers expect it to perform, it must
j/if and good. It was a fine compliment to the equipment when our customer expressed his delight by
diately sending us his check in full for it."
If
Try
thi:
IMPROVE YOUR THEATRE
AND YOU
IMPROVE YOUR BUSINESS
INCREASE YOUR PROFITS!
Provide Comfort During the Cold Months!
CIRCLE-R n
IN-CAR HEATER
Puts fbe Heat Where You Want It!
• CHROME PLATED • FAST HEATING
• LESS MAINTENANCE • COMPACT • LIGHT
• STURDY DIE CAST ALUMINUM
• SAFE • EFFICIENT • HEATING ELEMENT COMPLETELY SEALED
• ALL ELECTRICAL PARTS ENCLOSED • SITS ON ANY FLAT SURFACE
NOW! For the first time you moy have hcot distributed to oil areas— not just straight
ahead! Here is fan-circuloted electric heat on a circular plane. PLUS radiated heat
vertically! Heater may be used on transmission hump, floor, top of dash, rear deck.
Sleet, rain, snow, humidity cannot affect or harm heater. Straight or coiled cord. Permanent
or plug-in installotion. Engineered survey forms. Aluminum baskets for honging at
posts. Wide range of voltoges and wattogcs.
NEW heater—You'll be glad you did. Call your theatre supply dealer now. Or write:
RIVE-IN THEATRE MANUFACTURING CO.
) Box 247 HAmilton 2-5400 Edwardsville, Kansas
ULTRAMATTE — for commercial playhouses,
theatre TV. viewing rooms
Seamless to 46 by 88 feet Optical
efficiency Durable economy.
LUXCHROME 50- seamless rear pro
jection Superior image contrast in
lighted rooms.
FILMSCREENS FOR FILM PRODUCERS
-used by CBS Studio Center. Columbia,
Desilu. Disney. Fox. Goldwyn,
Mom. Paramount. Revue. UPA, Universal,
Warners.
HI-TRANS- Academy Award background
screen-highest calibre
production "tool."
ULTRAMATTE gain white, and LUX-
MATTE white matte— front projection
screens Demanded by studios and
film labs for viewing during production,
dubbing, and scoring.
T-MATTE BLUE -rear-illuminated
screen for latest traveling-matte
process Practical for large and
small sets, major productions, or TV
commercials.
FILMSCREENS FOR TV PROOUCTION
TV-BLUE-background screen
Favorite of networks Versatile
Efficient.
LUXCHROME 80-neutral gray screen
for closed-circuit techniques, backgrounds
and rear projection viewing.
FILMSCREENS also designed for AV,
fairs, trade shows, exhibits, simulators,
plotting and display systems, and
special architectural requirements.
STEWART FILMSCREEN CORP.
1161 W. SepulvedaBlvd.
Torrance, Calif. 90503 (213) 328-1422
I want lo look (urther into Stewart Filmscreens.
Please send me additional
information on:
NAME
STREET
CITY
STATE
4
FFICE September 7. 1964 19

REMODELED CAFETERIA BRINGS SALES INCREASE
One of the four identical, SOfoothng service lines featured in the $200,000 improvement program recently
completed at Ronnie's Drive-In, St. Louis.
By
MYRA STROUD
K ONALD P. "Ronnie" Krueger, 24,
third-generation head of the pioneer
Wehrenberg circuit of theatres, recently
opened a remodeled and refurbished concessions
and service area at Ronnie's Drivein
Theatre, third to open in the St. Louis
area and located at Lindbergh and Baptist
Church roads.
The $200,000 improvement project is in
sharp contrast to the facilities of the firm
at its inception in 1906 in a vacant store
building with kitchen chair seating where
Ronnie's grandfather, the late Fred
Wehrenberg, ground out the reels on
manual projectors while his wife, Gertrude,
played appropriate musical accompaniment
on the upright piano . . and doubled
.
as cashier.
Ronnie's 1,140-car capacity drive-in
theatre leads the field in the area with
the first drive-in installation of Todd A-O
70min and has enlarged and resurfaced the
screen to attain the ultimate in viewing
pleasure.
The 7,000-square-foot-building designed
by George Berg and Associates, architect,
with Steve Kovac Construction Co. serving
as the general contractor, is completely
air-conditioned with Trane alr-condltloning
and heating; is equipped with automatic
doors and glare-reducing tinted window
glass.
Four identical 30-foot-long, self-service
lanes are featured in the 4,500-square-foot
concessions area.
The sparkling new concessions counters
were built by Servco Equipment Co., and
purchased from National Theatre Supply
Co. Other equipment purchased through
NTS includes: four serving counters of 14-
gauge stainless steel, each 30 feet in length;
two General Electric Rocket fryers; two
General Electric grills; one South Bend gas
pizza oven; one Cretors Olympic popcorn
machine: two Satellite beverage systems
four each of Star Metal Corp. VP-24 pop
corn warmers and V-90 food display warm
ers: one Helmco-Lacy hot chocolate ma
chine; one Cory coffee maker; four Je
Spray still-water drink dispensers, an^
four National cash registers with auto
matic changers.
The Torginol floor was installed by Re
Floors, Inc.
Projection booth equipment feature
Norelco 70/35mm projectors, Ashcral
Super Core-Lite lamps burning 13.6mi
carbon, 18-inch BalCold reflectors, Bausc
& Lomb 70mm and anamorphic lenses.
Restrooms were enlarged and renovate
to bring their facilities up to the latest con
cept in service and sanitation.
PATRONS APPROVE IMPROVEMENTS
The $200,000 investment has paid off i
increased sales in the concessions, and ps
trons have expressed their approval of tt
attractive refreshment area, the enlarge
resti'ooms and the fine projection an
sound.
Ronnie Krueger, who was literally reare
in the motion picture industry, was gradi
ated from Westminster College, Fultoi
Mo., and assumed the presidency of tl
firm at the death last year of his fathe
the late Paul Krueger, who had foUowe
the family tradition of personal supervisio
paired with an alertness to the times an
new innovations aimed toward the bettei
ment of the industry. Paul was an acti\
participant in industry organizational a:
fairs, served many years in the executii
branch of Missouri Illinois Theatre Owne:
and Theatre Owners of America, and wi
Continued on page
The new 7,000 square foot concessions and service building at Ronnie's Driveln Theatre, St. Louii
Painted white with aqua color accents it is of cinder block construction with Perma-Stone facing o'onj
one wall, and features a wide expanse of glare proof, tinted picture windows.
20
The MODERN THEATRE SECTIC

®w&
why we picked this promotion above all the others

'
REMODELED CAFETERIA
Continued from page 70
at h's death the Illustrious Potentate of
the Moolah Temple Shrine.
Ronnie'.s mother, the former Lillian
Wehrenberg, i.s a familiar figure at local
and national trade conventlon.s. first accompanying
her father on the many
junkets he made in the prominent role he
p'ayed in exhibitor organizations. Fred
Wehrenberg was one of the founding
fathers of the old Motion Picture Theatre
Owners of St. Louis. Eastern Missouri and
Southern Illinois, forerunner to the present
MITO, and served as its president for
many years. He was a charter member of
the original group which founded Theatre
Owners of America's predecessor, the
American Theatres Ass'n. and served as national
president of the interim group. Motion
Picture Theatre Owners of America.
Gertrude, Fred's widow, resides wi
their daughter. Lillian, and both still pe!
form active roles in the administration
the family firm.
Ronnie, married last January to t)j
former Harriet Kettenhofen of Tucso
Ariz., is the first member of the Mil
board to represent a third generation, ai
is also active in TOA. Emphasis of tl
current operation is on drive-in theatr
with properties including, St. Louis: Ro
nie's. South-Twin, 66 Drive-In, North
i
partnership!, Savoy indoor
i
; DeSoto, M(
Sky-View and Melba < indoor i
, Fulton, M(
Fulton Drive-In and King Cal lindoon.
The firm's peak pre-drive-in theat
complement consisted of 13 St. Louis ar
neighborhood theatres, all except one
which have been converted to other usag'
It is, however, conservatively estimat
that the entry of the Wehrenberg firm ir
the field of the airers has more th
trebled the potential in movie patrons.
li*«-^-w-^fl^
NEW 15« DOUBLE PACK
(60 ct.)
S>A^ITZER'S
Old- Fashioned Licorice
and Cherry Red in bars
and bags.
10C
Bar
(#'^&
(100
ttu-im
(12 or 24 ct.)
25« BAG
DRIVE IN
THEATRE
Jhe enlarged and resurfaced screen tower at Ronnie's Drive-In, built to accommodate Todd A 70m:
projection, the first such installation in the St. Louis area.
An old New Orleans atmosphere was carried out m the lobby of the remodeled Be/court Playhouse
Nashville, Tenn. Old-fashioned coach lamps were used as house lights, and on either side of the lobby o
indoor patios featuring wrought iron furniture and glass-top tables.
22
The MODERN THEATRE SECT''

: man.
'
savings
'
more
/ise to Employ a Tax Consultant
it
Expert Help, Reduce Your
orries.
Conserve Your Time
id Save on Your Income Tax
I N AN EFFORT to save a profesfee.
a Rood many exhibitors may pre-
[lal
•e their own annual income tax return,
few may become sufficiently expert to
a competent job. But, even they may
up badly on occasion. Other exhibitors,
I
scting professional help, may consistly
penalize themselves, year after year,
at they're blithely unaware that they are
.'ins higher income taxes than necessary
"sn't make the loss any le.ss real.
ers:ght can be
expensive
!ven a relatively small oversight or error
1 prove to be expensive, if it results in
;ing the amount of the income tax bill,
misinterpretation of the law may result
taking a deduction to which the taxlev
is not entitled, resulting in a careful
lit of his income tax return, and causing
ri to lose considerable time. Or. his miserpretation
may cause him to pass up
'aluable deduction to which he's rightly
entitled. Either mistake could have
n avoided by tax counsel,
ro keep reasonably abreast of all of the
mges in the law. the exhibitor will have
spend far more time in such study than
.varranted by the fee he's trying to save.
'11 still probably overlook some readily
lilable tax-saving devices. Even if he
kes himself a pretty fair do-it-yourself
: expert, he'll probably spend several
les as long in actually filling out his inne
tax return as would a professional
Instead of considering only the
to be saved, he should think in terms of
of his own time and its better
ployment elsewhere in management
as, the reduction in stresses and worries,
1 the greater prospect of filing an acate.
unchallenged income tax return,
even if the exhibitor employs a book-
;per—perhaps on a part-time basis—it
doubtful if the bookkeeper's experience
ludes competence in income tax matters,
iking out an income tax return requires
skill than adeptness at figures,
itrary to a widely held view. Of cour.se,
the exhibitor is using the bookkeeping
vices of an accounting organization,
i which includes handling income tax
ng, this is a different matter. From
niliarity with the exhibitor's business
i
le
problems, such an accountant may be
to do a superior job in preparing a tax
urn.
STILL
PAYS TO KNOW
rhis doesn't mean that a taxpayer should
iberately cultivate ignorance on income
cation and the governing fundamentals.
having a basic grasp of the income tax
V. such as is set forth in digest form in
siness magazine articles, the taxpayer
;omes a better manager. This alerts him
certain tax alternatives which he can
exercise to his advantage. He's made aware
of certain deductions and exemptions to
which he's entitled, and what steps to take
to lay claim to them. He knows what
records and supporting data he must have
to back up his tax returns. With at least
an elementary understanding of income
taxation, the exhibitor can more intelligently
discuss his Income tax problems
with tax counsel so they're more favorably
resolved.
But, having informed himself of income
tax fundamentals, the exhibitor will usually
be wise to seek out tax counsel. Tax counsel,
from long experience, can do quickly
and accurately, what the client would do
slowly, uncertainly—and probably with
errors.
In employing tax counsel, an exhibitor
should not hesitate to raise doubtful points
which may involve a possible Income tax
saving. But, he should trust counsel to resolve
these according to the Code, That a
certain deduction has been taken in the
past, without being challenged, does not
always mean that it's permissible. It may
only mean that it escaped the attention of
the Internal Revenue Service. Likewise,
even though a certain deduction has not
SNACK
VOLUME/PROFITS
Continued on page 25
are greater--per sq. ft.... with Gold Medal Snack Equipment
POPCORN SNO-KONES COTTON CANDY CARAMEL CORN
Everyone loves snacks and good snacks build traffic! '/ou can earn up to 90%
profit on every sale witti Gold Medal's compact, profit-making equipment.
POPCORN
STILL THE ^1 PROFIT MAKER!
America's favorite snack produces the greatest profit of
them all—over 8c profit
New Astro-Pop gives you
for every 10c sale.
• Best exterior/interior appearance
• Greater popping capacity
• More reliable performance
• Lovifest price
• Up to $51.75 sales per hour
Can be used as a separate unit or as part of a Snack Bar.
Modular
SNACK BAR
Unit:s
Gold Medal Modular Snack Bar Units give greater profits
— in minimum space. Choice of 14 separate, but completely
interchangeable units provide a
^
/
continuous counter
with a built-in look, to fit your specific desire and requirement.
Buy part now and add later.
This unit (popcorn. Sno-Kones, cotton candy) will produce 973S
If you are not in the snack business
profitably, it will pay you to
send today for full details and
the complete Gold Medal Catalog.
GOLD MEDAL PRODUCTS CO.
1849 FREEMAN AVE. • CIIMCINNATI, OHIO 4^814
XOFFICE September 7. 1964 23

Dr Pepper Record Sales
National sales of Dr Pepper In July set
a new all-time high with an increase of
23 per cent over the same month in 1963,
and the biggest volume month in the 79-
year history of the company. This marks
the 39th consecutive month in which Dr
Pepper sales have exceeded the same
month of the previous year and gives the
company better than an 11 per cent gain
over the seven-month period last year.
"1963 was our biggest sales year," stated
Wesby R. Parker, chairman and president.
"Continuing increases in national sales are
evidence that our 1964 objectives are producing
results. Particularly gratifying are
the consistent gains being made in longestablished
markets, plus the fact that the
increases are spread over a wide area."
Quaint Cart and Attendant
Serve Pepsi and Popcorn
To Long Lines of Patrons
During last year's Pepsi 'n Popcorn contest, Al Soc/is,
manager of the Fine Arts Theatre in Beverly Hills,
Calif., and his assistants were naturally eager to sell
as much popcorn and Pepsi as possible. They took
advantage of the welcome long lines of patrons waiting
for showtime by attractively decorating a cart—
"Ye Olde Pepsi 'n Popcorn Cart"— and rolling it out
on the sidewalk along the line of waiting patrons.
The usherette in attendance with the cart was attired
in an artist's costume with smock and beret. The
cart and costume blended in with the theatre motif
and the exclusive foreign film policy of the Fine
Arts. "Sales were great and, most important, were
welcomed by our waiting patrons," reported Sachs.
The first shovif
is in the lobby
Movies are better than ever. So are
the appetites of the people who
enjoy them. That's where your ice
cream novelties get into the act.
Especially when they have a 4-star
display in a Bally Case. Gleaming
Porcelain finish gives real showmanship
to your products. Whether it's
in theatre lobbies or in drive-in
refreshment counters, the result is
the same in both places ... increased
ice cream sales.
Model TI-30 above for
theatre lobbies, 30'
long, Approx. 875
novelties.
Model TI-43 to right
for drive-ins. 43"
long. Approx. 1194
novelties.
Write Dept. BX
for More Details,
Bally Case and Cooler, Inc.
Bally, Pennsylvania
|L| MANLEY, INC.
ARE YOU SATISFIED WITH
YOUR CONCESSION PROFITS?
Machines alone won't move food and
confections. Insist on Manley's longtime experience
in food handling, machine designing
and merchandising techniques. For over
a quarter of a century, Manley, Inc. has
helped leading theater owners to realize
their full profit potential.
• Popcorn Machines • Popcorn Supplies
MANLEY rS AT YOUR SERVICE
Get more facts today . . . write
p. O. Box 1006
1920 Wyandotte Street, Kansas City, Missouri 64141
The BIGGEST Name in Popcorn Throughout the World.
24 The MODERN THEATRE SECTlOl

maximum
. . slowly
LOY A TAX CONSULTANT
Continued from page 23
claimed in the past, this does not
n it is not deductible. It may have
overlooked or the poorly informed taxr
may have assumed it wasn't de-
Ible. It is in these areas of doubt by
:lient where a competent tax counselor
prove to be most helpful.
THE FACTS
jfore consulting a tax counselor, the
bitor should get all of the available
5 and figures that will be necessary to
are his iiicome tax return. These
lid include those "iffy" matters which
t be left to the counselor's judgment,
the judgment may be no better than
completeness of the facts. If this is
done at the outset, there mi»> be needdelays
while the client again goes
ugh his records. There's also the
?er, and this can't be blamed on the
counselor, that certain tax savings may
nerlooked because, so far as counse.'
ivs, they don't exist. An example of this
'here a taxpayer can claim as an extion
a dependent parent being jointly
jorted by two or more taxpayers, and
it which circumstances the tax counr
is in ignorance. Or, the client may
•look some personal deduction which,
idded to those already reported to
isel. would alter his decision to take
standard deduction.
'en with complete, accurate accounting
irds of his business, it may be neces-
'
for the exhibitor to dig out much of
required information. This is especially
likely to be the case in respect to nonbusiness
actions involving personal deductions
and exemptions. There may be
non-business income sources that create
deductible expenses. Until every last bit of
information Is dredged up that can shed
.some light on the client's circumstances,
and which can affect his income tax bill,
tax counsel can't give the taxpayer every
advantage to which he's legally entitled.
Getting this material Is the client's
responsibility.
Even a careful examination of a copy of
the previous year's return may not reveal
to tax counsel certain items which may
need to be reflected in the current return.
If certain depreciable assets have been
acquired during the year, counsel will not
automatically know that fact. Neither will
he be able to anticipate the existence of
other depreciable assets acquired in past
years—and not yet written off— if they
aren't included in last year's depreciation
schedule.
WATCH FOR OVERSIGHTS
It may even pay some exhibitors to take
a physical inventory of depreciable assets
not written off, and check these against
their last income tax return depreciation
schedule. Some may be missing from past
schedules. If such oversights are discovered,
the tax consultant can reflect
them in the current return, making recovery
over the remaining years on the
remaining unrecovered cost. If enough is
involved in income taxes, he may recommend
filing amended income tax returns
for prior years (subject to the statute of
limitations) to correct the oversight and
recover the amount of the income taxes
that were over-paid.
Soon after the fiscal or calendar year is
ended, the exhibitor should seek out tax
counsel. The longer he delays doing so,
the busier counsel will be, and the less time
he can spend with each client and his
problems. The best tax counselor in the
area may not be available, if there's a
delay.
Relying on tax counsel should not be
limited to once-a-year and the preparing
of the income tax return. One or more
situations may arise during the year that
involve serious income tax questions. Tax
counsel's advice may be helpful in composing
a particular action in such a way as
to reap the greatest possible income tax
advantage or avoid one that is disadvantageous.
If the exhibitor has never before employed
the services of a tax counselor, it
may be advisable for him to seek out one
before year-end. Counsel can tell him
exactly what information is needed and in
what form. This can save the taxpayer
considerable time as well as ensure a more
accurate and complete income tax return.
It may very well result in a substantial
income tax saving. Counsel, if his advice
is welcomed, may even suggest steps to
take before the year ends which can cut
the tax bill.
—Harold J. Ashe
Herman H. Waggershauser was elected a
director of Eastman Kodak Co. at the August
meeting of the board of directors in
Rochester, N.Y. He is an Eastman vicepresident
and is general manager of the
Apparatus & Optical Division. Waggershauser
joined Kodak in 1933.
THE JASTEST SANDWICH IN
THE WEST
IS A CASTLEBERRrS PIT -COOKED BARBECUE SANDWICH!
A BLAZING 3V4 SECONDS FROM ORDER TO CUSTOMER!
UP TO A WHOPPING 25c PROFIT ON EACH SANDWICH!
business .
West, east, north or south, you can't beat Castleberry's Barbecue
Sandwiches for speed, convenience, quality, profits! Just open a bun,
ladle it on, top and serve! With Castleberry's, you know you're serving
America's finest GENUINE Barbecue .
cooked for long, lazy hours over
open pits of glowing hickory coals! Genuine hickory smoked flavor and superior
quality guarantee you complete customer satisfaction . . excellent repeat
.
profit with minimum preparation time! You'll find
a real bonanza with Castleberry's Barbecue. Put it on your menu pronto!
CONTACT YOUR DISTRIBUTOR
OR WRITE:
CASTLEBERRY'S FOOD COMPANY
BOX 1010 AUGUSTA. GA
COOKED
PIT
BARBECUE
SELECTED EXCLUSIVELY BY N Y WORLD'S FAIR, INTERNATIONAL PLAZA c
^)
UarM sum StM
XOFFICE September 7, 1964 25

. , MONEY
. . the
. . and
Steady Growth of Projector Repair Service ^ote Bags Are Premiums
From local projector repair work
to a world-wide business is the story of
Lou Waiters Sales and Service Co. of Dallas.
Tex.—and Walters gives the credit to
BoxoFFicE advertising, backed up, of
course, by the quality of his service and
supplies. But let Walters, himself, tell the
story
In 1948 when I started in the projector
repair business here in Dallas I was doing
the repair work only for the local branch
of National Theatre Supply Co. I found
that this work was spasmodic, and had lots
of time on my hands, so I started advertising
in BoxoFFicE that my time and shop
were available. These ads were kept in the
southwest section and, while the advertising
helped locally, I still had shop time,
so I began to rotate my ads in other
regional editions of Boxoffice. Then the
work started to come in from all sections
of the country. I found I was no longer a
local operation but national in scope.
WORLD WIDE ORDERS
This was the situation until I started
the manufacture of the "Little Miser"
carbon saver, and then the orders came not
only from our states but from all over the
free world. Along with the carbon saver business,
orders for hard to get parts were sent
along and even today many supply dealers
check with our shop for parts that have
been discontinued. I am pleased to say we
NEW
ODELLS POPCORN
BUTTER
HIGHLY
CONCENTRATED
FOR
EXTRA VOLUME-PROFITS
99.80% PURE DAIRY CONCENTRATE
NO WATER -NO SOGGY POPCORN
NO WASTE • NO RANCIDITY • NO CURD
NEEDS NO REFRIGERATION
20% MORE VOLUME PER POUND
17 MORE SERVINGS PER POUND
HIGHEST SPREADING QUALITIES
ADVANCE BUTTERING NOW POSSIBLE
SAVES TIME • SPEEDS SERVICE
INCREASES SALES
MAKES MONEY .
, , .MONEY
•Ktr^'W-KT
JNUVV TEST DRUM
FOR FULL INFORMATION
TEL: (414) SPring 4-8467
ORDER ,1/30 LB.
EXCLUSIVE DISTRIBUTORS
DAIRY SERVICE CO.,INC.
1109 N. 108th ST. MILWAUKEE 13, WIS.
have helped many of them find parts that
are no longer available from the factories.
This business continues even today, although
we no longer manufacture the
"Little Miser" saver having sold the rights
to Theatre Products of Lancaster, Tex.,
but we still retail it to the theatres.
Our business has been typed as The
Repair Shop in the U.S. and we are very
happy for it. At present we are supplying
repair and rebuilding service to many supply
dealers who find, because of the uneven
flow of repair work, it is no longer
economical to operate their own shop.
Since the high-speed motor freight lines
bring shipments to our door in two or three
days, these dealers can continue to give
good repair service, using our shop. A number
of export firms are making use of our
complete rebuilding service, and our work
is being sent all over the world. Yes. ice are
typed, and are pleased to know that our
services are accepted not only locally and
nationally, hut world-wide.
After regrinding, at a nominal cost,
thousands of wide-tooth sprockets to narrow
tooth to allow the running of narrowhole
Pox prints, we are still getting
sprockets for regrinding.
SBA in Action 11 Years
The Small Business Administration, the
newest federal agency, celebrated its 11th
anniversary July 30. The Act of Congress
creating the SBA was signed into law on
July 30, 1953. The policy of Congress, as
stated in the Small Business Act, is "that
the government should aid, counsel, assist
and protect . interests of small business
concerns in order to preserve free competitive
enterprise . to maintain and
strengthen the overall economy of the
nation."
l^i^^^^^^^WWWWWW^

nother
FIRST!
to stimulate YOUR sales
BUTTERCUP
samplers
NEW! . . . real authentic
replica of the famous
BUTTERCUP containers.
/
Designed in a 5 oz. sample
size ... for use in providing
YOUR customers with a
tempting taste thrill!
Use them periodically to
stimulate your BUTTERCUP
sales profits.
BUTTERCUP Samplers...
newest members in the family
of profit producing BUTTERCUP
sales accessories.
f
it tastes /ike]
>
^

fastens
Important Innovations in
1965 Model Corn Popper
Gold Medal Products
Co.'s 1965 model
of its well-known Whiz
Bang popcorn machine,
while still retaining
the same
compact outside dimensions,
has been
redesigned inside to
include 1,600 more
cubic inches of working
space. This provides
additional safety
and greater operating
convenience, as
well as all-important
increased storage
space for peak demand.
Primary result of the new exterior
design is heightened visual appeal with the
addition of a bright, butter-rich-yellow, illuminated
dome w'ith the word "popcorn"
featured on it. Internal improvements include
features to provide longer maintenance-free
service, and it is said by the
manufacturer to be the only machine in
its price range with an enclosed motor for
safety and appearance. The Whiz Bang
still has the same super-speed, 12-oz.
kettle capable of 240 servings per hour.
Other features include: use of rust and
corrosion-resistant metals, thermostatic
temperature control, Chromalox replaceable
heating element, full-quarter-inchthick
plastic doors, and infrared Korn
Freshener. The machine is available in
both counter and floor models.
Self-Propelled Leaf and Litter
Sweeper for Outdoor Theotres
Acrni (iiii-
Strong Co., this ten horsepower model of
Lo-Blo, the Air Broom, may be the world's
lo the manufacturer, Atwater-
first, self-propelled, controlled air blast
utilized for clean-up chores in outdoor
areas such as drive-in theatres. It is maneuvered
"windrow" fashion, blowing
leaves, litter and debris to a central point
for gathering, saving time, labor, money
and tired muscles. The machine produces
a wind velocity of 150 mph, volume of
4.000 cubic feet per minute, has power drive
FOR MORE
INFORMATION
Use Readers'
Bureau Coupon on Page 33
on both rear wheels, clutch with dlfferent
al action, is powered by Kohler K-241
engine and weighs 215 lbs. For year-round
use, most of the eight models available,
have practical attachments such as a snow
removal blade, an attachment for strong
"blow washing" of areas by using water
from standard garden hose, and a misting
device for applying liquid insecticides, fertilizers
or weed killers.
Bottery-Operated Flashing Neon
Signs Control Drive-ln Traffic
CAUTION
Bristol Beacons, manufactured by Bristol
Electronics Sales, Inc., are self-contained,
portable, flashing neon signs designed
for highway approaches to drivein
theatres and to direct traffic to the boxoffice.
A beacon uses two Eveready No. 520
batteries (battery life is 750 hours) and,
with batteries, weighs only 12 pounds. The
signs are available in 12x24 and 18x24
inches. The legend, including form of letters
or symbols, either raised or flat, may
Claims mode for products described editorially
on this and other pages ore taken from the
manufacturers' statements.
be selected by the purchaser to deliver an>
message. The beacons are weatherprool
and waterproof, and are available foi
"horse mount" and "stanchion mount,'
and will rest on all flat surfaces. Th(
patented electronic circuitry and neor
tubing are guaranteed for five years, excepi
for breakage of tubing.
Self-Pumping Line Striper
For Parking Lots and Drive-ins
A totally new kind of line striping ma
chine for use in indoor theatre parkini
lots and drive-in theatres, or anjTVher
clear, clean-cut marking lines are needec
is the RoUmaster, manufactured by Roll
master. Division of Plippen Manufacturini
Co. By squeezing easy-grip handle control
operator engages a unique pump that i|
activated by the wheels of the machine a
it rolls along. Paint is pumped directl
from the paint can, through a small hoi
punched in the lid, directly into the rolle)
There is no mixing, thinning or pouring a
paint. Gallon-size can of any paint texcen
lacquer-base
1 securely in holdej
on top of RoUmaster. Paint can is neva
opened. No cleanup is required, becausj
the inexpensive tube and roller are dis
posable, and paint does not need to b
cleaned out of the machine. It saves hour
of work.
Treated Pads Quickly Remove
Scuff Marks From Floors !
A handy, new touch-up pad called Arm'
strong Floor Mark Remover has been de
veloped by Armstrong Cork Co.. especlall
designed to remove unsightly heel an
scuff marks which show up on floors be
tween regular cleaning. The pads contal
liquid cleaner and polish, and are use
simply by pressing down to saturate pa
surface, rubbing the mark and buffing wit
28 The MODERN THEATRE SECTIOl

, buffer.
'
again
I Cube
opposite side; thus pads clean and re-
( the floor simultaneously. The pads
be used whenever necessary to touch
shown above is available in two sizes, one
producing 350 lbs. of ice dally and the other
550 lbs. The continuous-flow model is also
available in two sizes, producing, respectively.
350 and 550 lbs. of Ice daily.
j^SSjgW
i^
:JM
Magic "Growing Animal"
Circus for Promotions
small areas ol lloorin!; without disruptnormal
business activity. Floor Mark
lover is the first commercial application
an unusual, new packaging process
ch makes it possible to store liquid
ning agents inside of a dry pad until
ly for use. One half of the pad conis
dozens of tiny, plastic capsules, each
iing a small amount of floor cleaner and
sh. The other half of the pad serves
The pad may be used over and
•
again until all of the capsules have
1 broken.
lomical Slides on Many
iects Permit Re-Use of Glass
B. Whitley offers exhibitors stock film-
> inserts on all feature films, including
Die-feature combinations, merchants
political candidates, refreshment servannouncements
and "old-fashioned or
ical." By using the filmslides the extor
can use the original glass over and
to promote concessions sales,
ounce special events, cultivate good will
community affairs, increase revenue
lugh the sale of intermission screen adising.
present special screen and border
:ts and promote coming attractions,
i-color tints are used on the slides.
tley also supplies the filmslides com-
; with glass.
Machine Produces
and Flake Ice
iamond Corp. announces its new Cube-
;e series of icemakers which give all
advantages of both cube and flake ice
1 one machine. By merely adjusting
B-Flake's exclusive ice-breaker screw,
operator can change from cube ice to
one of a wide range of flake ices in
nds. The manufacturer says Cube-
:e is a new kind of ice with the ad-
;ages of regular cubed ice, being hard
igh for long-lasting cooling and having
of surface area for rapid cooling with
imum dilution. Yet it is soft enough to
V. The Cube-Flake is available in two
els: the automatic, self-contained
el and the high-production, continuflow
model. The automatic model

Luxurious Seating Installed in Both New and Remodeled Theatres
Griggs Push Back chairs, upholstered in bright red nylon, were installed in the new When the York Theatre, Huntington, N.Y., was treated to a redecoration and n\
North Shore Shopping Center Theatre, Peabody, Mass. They are extra-wide and seating job last year, 1,050 Griggs Push-Back seats upholstered in nylon were,
installed on wide centers. installed, and were also generously spaced.
IMPROVE YOUR THEATRE AND YOU IMPROVE YOUR BUSINESS
Exterior Brick Wa
^
In this new Long Island, N.Y.
ADLER
LETTERS
ASSURE SELLING IMPACT
FOR YOUR CHANGEABLE SIGNS!
The ooly complete line of Plastic and Aluminum
letters, from 4" to 31", including "Snop-Lok"
Plastic Letters that won't blow off, won't foil off.
All sizes of Adier Plastic Letters available in
Red, Blue, Green, Opaque Block, For Free Cotolog
of Adler "Third Dimension" Changeable
Letters—Mechonicol Letter Changer— Stainless
Steel Fromes Glazed with Glass or Plastic—Low-
Cost "Sectionad ' Displays—Cast Aluminum
"Mountres" for building identificotion—write;
ADLER SILHOUETTE LETTER CO.
n843-A W. Olympic Blvd., Los Angelei 64, Calif.
house, the exterior of the Merrick
utilizes field stone and
red brick and the brick carries
through the all glass entrance
to form a lobby wall. The refreshment
area is located in the
lobby and coffee is also served
nightly. Hi-fi equipment
throughout the lounge and restrooms
ploys the latest stereophonic
recordings. The 600-seat
shopping center theatre provides
free parking for 650 cars.
The Merrick is owned by Irving
Hattem and Morton Sanders. It
completely air-conditioned,
is
with a multi-purpose central
unit that provides heat as well
as air conditioning.
Carbon Arcs .
. . ',
FOR FINEST PROJECTION
iriiHon
* Brighlar Light on Screen
• Longer Burning per Carbon
* More Economical ... /
CARBONS. INC.
Compact Xenon Arcs
En=iofj^ producti
f7A^f/jy lAMPHOUSES • yAJ^OAT POWER SUWIES
by Cinemeccanica by Christie
BOONTON. N. J.
30, The MODERN THEATRE SECTION
'

,
who
tul arches, a full glass front and a boxoffice (at rigttt) almost independer)t of the building, distinguish the Terrace Theatre in Livonio, Mich., a suburb of Detroit.
NUSUAL CONSTRUCTION FEATURED IN THEATRE
MVILAND F.
REVES
#%N ATTRACTIVE, modem, de luxe
rban theatre at Livonia, Mich., inorates
a number of significant features
oth decor and mechanical facilities.
Terrace is a 1,226-seat theatre, serva
fast-growing northwest section
rb of Detroit.
le Terrace project was designed and
rvised by Ted Rogvoy, A.I.A., of Dehas
been architect for a number
leatre projects, both new construction
remodeling, in this region, for more
two decades. The writer is indebted
is associate, G. Bruce Boore, for asnce
in the preparation of this article.
OPPOSITE SHOPPING CENTER
le sit€, occupying 160,000 square feet,
:ated across the Plymouth Road from
Important regional shopping center,
derland. but has been developed as a
active independent unit, rather than
art of the shopping center complex.
le building, entirely devoted to the
tre, is placed approximately An the
He of the site, with B*rimeter parking
able on all four sides for 380 cars.
positioning reduces the distance any
m must walk from his car to the
mce to a maximum of 250 feet. The
;re is set back 220 feet from the propline
at the highway,
selected area in front is used for landng,
with a miniature oriental motif,
; dwarf trees and shrubs,
le face of the building is in split-face
stone, in a mixture of tones with
5, reds, and browns predominating,
rials were chosen to give a "suburban
ig" to the structure, and the style and
icter are distinctly contemporary. The
of the auditorium proper rises above
marquee, and is a precast aggregate
1.
le barrel vault motif dominates the
ment of the front. This is controlled
large arched canopy over the lobby
and entrance area, 58 feet wide and rising
to a height of 15 feet at the apex. This
curve is repeated on a smaller scale in
similar arched groups—four arches to the
west—the theatre faces south—over a
canopy protecting the walkway leading to
the parking lot, and two arches providing a
canopy over the boxoffice and an entranceway
toward side and rear parking.
The boxoffice is placed almost independently
of the buUding, projecting from
the main rectangle. It is given further
distinctive character by the use of a different
material, ornamental brass etched
with acid to give it an antiquing effect.
The entire lobby and entrance area, beneath
the large canopy, is unusual in theatre
construction in having full-height
glass. This gives the desired effect of
openness characteristic of much modern
design. There are nine full glass doors
with stainless steel frames.
The exterior sidewalls of the building
and the rear are plain cinder block, painted
gray. The roof is of gypsum. Exterior
downspouts have been used to avoid transmission
of any sound of water flow into
the auditorium.
DECOR IN SPANISH STYLE
The general motif of the lobby is a contemporary
interpretation of Spanish style.
The carpeting is a specially designed wilton
pattern, based on a coat of arms originally
found in Spanish tapestry and
suitably adapted. It is two-tone, having a
deep red background with a contrasting
black design.
On the west side, opposite the boxoffice.
the fieldstone front and an exterior planter
are both carried right through the glass
front into the lobby, linking the approach
and the interior.
The center of the lobby is highlighted by
an elaborate and large chandelier, made by
Sterling Reflector, Chicago. This is a
cluster design, specially created for this
installation, giving the appearance of a
mobile. General lobby lighting is aided by
recessed Hi-Hat fixtures.
The candy counter is located along the
east side of the lobby, back of the projecting
boxoffice. It is finished in walnut.
with white Formica top. The backbar is
walnut-finish wood paneling. The counter
is highlighted by four suspended lighting
fixtures.
The patron, entering the foyer from the
lobby, views first a large terra cotta mural
which forms ' the backwall of the auditorium
itself. No standee rails are used.
This mural is a low-relief pattern of
natural, unglazed clay in tan monochrome.
THREE HANGING CHANDELIERS
The Spanish motif is continued into the
foyer, with the use of walnut paneling, the
same carpeting pattern, and three hanging
chandeliers similar to that in the lobby.
The lounges are approached from the
west side of the foyer. A common lounge
serves the powder room and both the
men's and women's rooms. The lounge has
a decorative screen and painted murals.
Carpeting continues the pattern used elsewhere.
Lighting is by Hi-Hat fixtures, set
off by a chandelier.
In the powder room the floor and vanity
have mother-of-pearl chips inset in epoxy
resin, giving a delicate kaleidoscopic color
effect.
In both toilet rooms, the partitions are
ceiling-hung, making it easy to clean
around them. Ceramic color is used on the
floors and the full height of the walls
brown tones in the men's room, blue in
the women's.
The mechanical equipment room is located
adjacent to the toilet rooms, with
two distinctive features:
1. It is depressed, so that the cooling
towers may be placed on the roof, and
Continued on following page
)FnCE September 7, 1964 31

UNUSUAL CONSTRUCTION
Continued from preceding page
remain concealed from view of anyone
outside the building.
2. The foundation and structural
steel of the equipment room are isolated
from the main building, so as to
avoid transmission of sounds or vibration
to the auditorium.
The carpeting directly carries the general
decor into the auditorium area, which is
screened from the foyer by the terra cotta
mural in the foyer. This wall, on the auditorium
face, is cinder block, finished in
dark blue, the same as the side walls of
the room.
The unusual design features to produce
optimum acoustic characteristics, such as
the e.xterior downspouts and the separate
foundations for the equipment room, are
given further and unique expression here.
1. The sidewalls are splayed—set at
such angles that sound is broken up
by the design of the room itself.
2. The rear wall is broken into six
surfaces, to achieve a similar effect in
breaking up the sound.
3. The acoustical plaster ceiling
slopes downward from the proscenium
toward the projection booth.
This combination of three new applications
in design has made unnecessary any
special acoustical treatment.
CREDITS:
Air Conditioning : Carrier
Carpet: Magee
Concessions Stand: Max Saberoff
Draperies: Premier Studios
Drink Venders: Apco
Ice Cream Cabinet: National Equipment
Interior Design: Sam Garfinkel
Lamps: Ashcraft
Lenses: Bausch & Lome
Marquee and Sign: Bevelite, Service
Sign Co.
Motor Generator: Hertner
Murals: Hans Teichert
Plumbing: American Standard
Projectors: Norelco
Screen: Hurley
Seats: Griggs
Sound: Eprad
The seats are acoustical type, generouslj
spaced 37 inches between rows. The nar
rowest seat is 21 inches, with varyini
widths used to achieve the best sight lines
The chairs are upholstered in blue nylon
and have metal backs.
Stage draping extends from wall to wall
covering the proscenium. All movabli
drapes are motor-operated, travelers onl;
being used. The proscenium opening 1
70x30 feet, and the screen is approximate!;
28x52 feet. All drapery lighting is place(
so that lamps may be replaced from a cat
walk in the attic space.
Physical development of the theatri
project was directed by E. Sloan and Co
headed by Eugene Sloan. Operation is b;
Suburban Detroit Theatres, Inc., with Did
Sloan, as president. The two Sloans ap
sons of the late Saul Sloan, a pioneer ex
hibitor of Detroit, and operate an inde
pendent circuit in the metropolitan area
with headquarters at the Mercury Theatre
Associated with them in the ownership o
the project, but not in the operation, an
two other major independent exhibitor or
ganizations. Community Theatres am
Wisper and Wetsman Theatres.
Free -Standing Attraction Board on Main Highway
Merrich.
LORE
:«.i|:i4:i
Kil«]:Ji3Uii.^ti:.ii:ii:f.Tii:v
CUT YOUH CONE HEfLACEMtNT COST
WITHOUT CUTTING OUAIITT
SPEAKER CONES REBUILT
GOOD AS NEW OR BETTER
GUARANTEED—WEATHERPKOOFEO
WESTIRN IIICTIIONICS CO., Dec' >. DH Ho^iiio. «.„ 1. To
/^^'^f*^^
Clean
T/i;s ii the top of a free-standing, double-faced attraction board located on tfie main highway in Merrick,
L.I., N.Y., to attract patrons to the new shopping center theatre. It was built by Long Island Neon Co,
using Adier components, for other pictures of the Merrick, see pages 8 and 30 in this issue
NAMA Convention and Exhibit
Vital sessions focusing on successful concepts
in marketing, merchandising, sales
and customer relations techniques for
vending operators are being plamied fo
this year's convention. "Every aspect o
The annual convention of the National the program will be designed to give hard
Automatic Merchandising Ass'n and its core, how-to-do-it ideas and informatioi
concurrent exhibit of vending machines that every operator can take home ani
and related products will be held in Chicago
October 17-20. The opening session,
the NAMA annual meeting, will be held at
McCormick Place. All other sessions will
be held at the Conrad Hilton Hotel. The
exhibit will be held at McCormick Place.
profitably apply to his own business,
promises Convention Chairman Davli
Bach and Program Chairman William H
Martin.
The program will feature nationally re
nowned experts as speakers: heavy use o
audio-visual techniques, and emphasis oi
audience participation.
32 The MODERN THEATRE SECTIOl

CONDENSED INDEX OF PRODUCTS
ATTRACTION BOARD LETTERS
AND FRAMES
Pogc
Adler Silhouette Letter Co 30
Bevelite Manufacturing Co 15
Wagner Sign Service. Inc 3
BARBECUED BEEP
Castleberry's Food Co 25
BUTTER FOR POPCORN
Dairy Service Co 26
BUTTERCUPS FOR POPCORN
Supurdisplay, Inc.,
Server Sales. Inc 27
CANDY
Switzer Licorice Co 22
CARBON SAVERS
Cali Products Co 18
DRINKS, SOFT
Coca-Cola Co 21
FILM CEMENT
Fisher Manufacturing Co 18
GLASS AND CHROME CLEANER
Kinner Products Co 32
ICE CREAM MERCHANDISERS
Bally Case & Cooler Co 24
IN-CAR HEATERS
Ballantyne Insts. & Elects 2
Drive-In Theatre
Manufacturing Co 13, 19, 26
Eprad, Inc
Back Cover
IN-CAR SPEAKER CONES REBUILT
Western Electronics Co 32
POPCORN EQUIPMENT
Gold Medal Products Co 23
Manley, Inc 24
Speed Scoop 22
PORTABLE, BATTERY-OPERATED
NEON SIGNS
Bristol Electronics 5
PROJECTION ARC LAMPS
Ashcraft Mfg. Co., C. S 26
Strong Electric Corp 17
PROJECTION CARBONS
Carbons, Inc 30
PROJECTION LENSES
Kollmorgen Corp 27
XOFFICE :: September 7. 1964
PROJECTORS
Poq,..
Nortli American Philips Co 7
SCREENS, INDOOR THEATRE
Stewart Filmscreen Corp 19
SCREEN TOWERS,
FENCES
BOXOFFICES,
Selby Industries, Inc 16
SEATING, HARDTOPS
American Seating Co 10, 11
Irwin Seating Co 32
Clip
Poge
SNACK BARS
Gold Medal Products Co 23
THEATRE EQUIPMENT, GENERAL
National Theatre Supply Co 4
TOILET PLUNGERS
Toilaflex, Stevens-Burt 29
XENON LAMPS & POWER SUPPLIES
XeTRON Div., Carbons, Inc 30
and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services
advertised in this issue of The Modern Theatre Section or described in the "New
Equipment and Developments" and "Literature" and new/s pages. Check: The advertisements
or the items on which you wont more information. Then: Fill in your
name, address, etc., in the space provided on the reverse side, fold os indicated,
staple or tape closed, and moil.
No postage stomp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of September 7, 1964
Page
D Adler Silhouette Letter Co 30
n American Seating Co 10, 11
D Ashcraft Manufacturing Co 26
n Ballantyne Insts. & Elects 2
n Bally Case & Cooler Co 24
D Bevelite Manufacturing Co 15
n Bristol Electronics 5
n Coli Products Co 18
n Costleberry's Food Co 25
n Coca-Cola Co 21
D Dairy Service Co 26
n Drive-In Theatre
Manufacturing Co 13, 19, 26
D Eprad, Inc Bock Cover
n Fisher Manufacturing Co 18
a Gold Medal Products Co 23
D Irwin Seating Co 32
D
Page
Kinner Products Co 32
n Kollmorgen Corp 17
D Manley, Inc 2*
n Nationol Theatre Supply Co 4
n North American Philips Co 7
n Selby Industries, Inc 16
D Speed Scoop 22
n Stewart Filmscreen Corp 19
n Strong Electric Corp 17
D Supurdisplay,
Inc.
NEW EQUIPMENT and DEVELOPMENTS
Poge
n 1965 Model Corn Popper 28
D Self-Propelled Litter Sweeper 28
n Battery-Operoted Neon Signs 28
n Line Striper for Parking Lots 28
Page
n Seal for Vending Machine Coin Boxes .... 29
Server Sales, Inc 27
n Switier Licorice Co 22
D Toilaflex, Stevens-Burt 29
n Wogner Sign Service, Inc 3
D Western Electronics Co 32
n XeTRON, Inc., Div. of Carbons, Inc 30
Page
Q Floor Mark Remover 28
n Economicol Theatre Slides 29
D Cube and Flake Icemaker 29
n Magic "Growing" Animal Circus 29

about PEOPLE /
Herbert J. Mossien, vice-president and
marketing manager, Bausch & Lomb, Inc.,
has announced several recent appointments
made necessary by the growth and
expansion of the scientific instrument
division. Elbert P. Day has been named
head of the commercial contracts department.
Section heads of newly created posts
are David Allen, military contracts section,
and Robert Thomas, photogrammetric
section. Day joined Bausch & Lomb in
1948 as a sales correspondent, and in 1951
was made assistant manager of photographic
sales. In 1956 he became section
head of defense contracts and in 1959 was
BOXOFFICE-MODERN THEATRE:
and PRODUCT
made manager of the photographic and
industrial optics department.
J. Paul Austin, president of The Coca-
Cola Co., has announced a consolidation of
the advertising and sales promotion activities
of the company, and increased emphasis
on industry-wide training activity.
The following appointments have been
made; E. Delony Sledge, vice-president,
will be director of advertising and sales
promotion; Fred W. Dickson, vice-president,
will be manager of advertising and
sales for the company; Sam N. Gardner,
Send me more information about the products and articles c/iec/ted on
the reverse side of tfiis coupon.
Name
Theotre or Circuit.,
Seating or Car Capacity..
Position..
vice-president, has been named staff vicepresident
with responsibility for plans and
training; and James F. Williams, formerly
assistant manager, bottler sales promotion
has been named manager of sales promotion
within the advertising and sales promotion
department.
M. M. Rand hat
been appointed dl.
rector of marketinj
for the Carbon Products
Division of Unioi
Carbide Corp. Succeeding
him as marketing
manager fo)
electrode and metallurgical
products t
Robert D. Kennedy
Rand has been witj
Union Carbide sinci
1948. Kennedy joine<
M. M. Rand
the company in 1955
Since June, 1963, he has served as produc
manager for electrical and mechanica
products in New York.
Charles S. Conklin has been appointee
vice-president-Plastics Operations of thi
Lily-Tulip Cup Corp. He joined Lily-Tulii
in 1955 as executive vice-president ant
general manager of its wholly owned sub
sidiary, L-T Plastic Packages, Inc. Hi
most recent post was general manager o
the L-T Plastic Packages Dinsion, th
latest name of the subsidiary.
y
Street Number
City
State..
A Fold along this line with BOXOFFICE address out. Staple or tape closed
HAVE YOU MADE ANY IMPROVEMENTS LATELY?
Ampex Corp. has named Robert R. Ower'
former south central regional manage
with headquarters in Dallas, national sale
manager. He joined Ampex in 1963, afte
serving as marketing director of Jamieso:
Industries, Los Angeles.
Dr Pepper Co. has appointed George
Laporte zone manager-franchise repre
sentative for eastern Canada. He will b
responsible for operations in Quebec, On
tario and Atlantic provinces and will head
quarter in Montreal.
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.—faster, easier or better—let other showmen in on them. Send
this material to:
The Editor
MODERN THEATRE
t Fold oiong this line with BOXOFFICE oddrcss out. Sfople or tooe closed.
BUSINESS REPLY ENVELOPE
First Closs Permit No. 874 - Section 34.9 PLiR - Kantoi City, Mo.
BOXOFFICE-MODERN THEATRE
825 Van Brunt Blvd.
David C. Yates has been named sak
engineer of S.O.S. Photo-Cine Optics, op
erating out of the western office in Hoi
lywood, Calif. A chemical engineer, Yat<
specialized in the field of motion pictur«
after post-graduate work at Brocks Insti
tute of Photography in Santa Barbara.
The U. S. Olympic team is to be supplie
with Royal Crown Cola Co. beverages durir
its stay in Los Angeles, and on flights I
and from Tokyo. The 18th Olympiad wl
be held in Tokyo October 10-24.
Recent installations of Ashcraft Supt
Core-Lite arc lamps have been made at ti
Bowline Drive-In, Decatur, Ala.; Llncol
Drive-In, York, Pa.; Bellevue Drlve-Ii
Memphis, Tenn.; R. Lewis Barton Drlve-I;
Oklahoma City, Okla.; Ronnie's Drive-!
St. Louis, Mo.; The Meadows, Hartfor
Conn.; Weis Drive-In, Macon, Ga.: Centui
Drive-In, Inglewood, Calif.; Marbro Drlvi
In, Chattanooga, Tenn.; Don's Drive-I
Port Arthur, Tex.; Round-up Drive-I
Scottsdale, Aiiz.; Hohday Drive-In, £
Louis. Mo., and The Colony, Cleveland. Ohi
The MODERN THEATRE SECTIO
KANSAS CITY, MO. 64124

Wis.)
some
• ADLINE5 & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE BELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANOISING IDEAS
THE GUIDE TOM BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Bonus Opening Night
For 'House Not a Home'
Opening night ot "A House Is Not a
Home" was bonus night at the Stanton
Theatre in Baltimore. That evening, final
showings of "The Carpetbaggers" were
added to the program, as w-as presentation
of prizes to the first 200 patrons.
The lucky first 200 received complimentary
copies of the tit'e song or a
ticket entitling them to a ride on the new
Hydrafoil. which operates from the Governor's
Club marina in Baltimore harbor.
All first nighters were given coupons good
for reduced-prize rides on the Hydrafoil.
The Friday after opening of "Not a
Home" the finals of the Miss Maryland
beauty pageant was held on the stage of
the Stanton, with the climax being the
coronation of the new Miss Maryland at
10 p.m. A television station and a modeling
school sponsored the event.
Bank and Theatre Join
In Junior Promotion
A recent Allied of Wisconsin Bulletin
<
describes a promotion used by the Reedsburg
I
Bank and the Badger Theatre
there.
The Reedsburg Bank pays special attention
to junior bankers. The bank gives its
youthful depositors the "red carpet" treatment.
A raised platform with railings on
three sides has been constructed in front
of a teller's cage. Two steps lead to the
platform and the steps and platform are
covered with red carpet.
When a child are brought in by
their parents at the ages of 3 and 4 > makes
his first deposit, he is given a Junior
Savings button and a Satellite bank molded
after the Redstone rocket.
Each young depositor receives a copy of
the quarterly Junior Bankers Bulletin
which features items of juvenile interest. A
birthday card is sent to each depositor and
the bank sponsors a Christmas movie party
at Reedsburg's Badger Theatre. The
Junior Savings pins admit wearers to the
theatre and entitles them to free popcorn.
A Disney Delight
Program
At New Haven. Conn., the de luxe Cinemart,
a first-run situation, offered a
"Disney Delight" of Disney attractions on
a recent Saturday afternoon, charging 50
cents for children.
50 'Thomasina' Winners
Dennis Rich of the Bristol (Conn.» Theatre
conducted a newspaper coloring contest
for "Thomasina," awarding free tickets
to 50 top winners.
People Buy the Best Today. So Walla Walla
Showman Sells Quality on Theatre Screen
Walla Walla, Wash., as showman Ralph
T. Fisher describes it, is "a great little
town, a bit more than 25.000 in population,
in one of the richest valleys in the nation,"
and it has cable television with around
4.500 subscribers.
Fisher manages the Liberty Theatre for
Midstate Amusement Corp. which also operates
the Roxy and Capitol and Skyvue
Drive-In there.
"But everyone PREFERS good movies in
the theatre," Fisher relates. "They are
convinced pictures today are much better,
and their only comment is that there
should be more pictures with general
audience appeal. The big families here do
enjoy doing things together."
And Walla Walla is a place where the
local newspaper, the Union-Bulletin, gives
motion pictures 100 per cent cooperation
at all times. It cosponsors the Liberty
Theatre's annual series of summer kiddy
shows 1 12 weeks), at which the average
attendance each Wednesday is 2,400, 10
a.m. to 5 pjn.
Fisher reports he organized "a big opening
ceremony " for "How the West Was
Won," which was a sellout with a turnaway
business the first five days and very
fine business for the entire two-week run.
The ceremony highlighted Walla Walla's
historic role in "the winning of the w'est,"
with the Daughters of the Pioneers, the
local DAR and the Walla Walla 59ers participating.
The latter group displayed two
of its stagecoaches in front of the theatres,
while the Walla Walla Valley Musket
Loaders had a display in a window at the
theatre. Arthur Hawman, local attorney, in
Showman Ralph Fisher holds hands with pretty twins
who served on o reception committee for a ceremony
he arronged for the opening of "Hlow the West Was
Won" ot the Liberty Theotrc in Wolla Wolla, Wash.
Sleep Passes for Seeing
Twin Bills in Series
Double features can steal too much
time, a fact recofrnized by the TePee
Drive-In on the outskirts of Toronto,
Ont. The theatre is offering sleep
passes for those who want to go home
after the first show. Once a week, the
order of the shows is reversed so that
the bleary-eyed patron may come back
to see the show be missed at no extra
charge.
a stage talk, reviewed how many individuals
and groups contributed to the settlement
of the west.
The picture held special significance to
the Liberty and the city. On the Liberty's
glassblock front is a bronze tablet, placed
there in 1918 by the DAR. signifying that
the theatre stands on or near the site of
the original Ft. Walla Walla, and is near
the spot where a treaty was signed in 1855
with the Indians.
"I find people today are eager to enjoy
our form of entertainment." Fisher comments.
"They are buying the best: they
don't wish to be sold a mediocre program
that is a waste of their time and money.
They have become fed up with oldies and
poor programs on TV. As our industry as
a whole understands this and follows
through, motion picture exhibition will
have a colorful future."
Convention Hall Hoopla
For 'President' Debut
The Screen Directors Guild Theatre in
Hollywood became a political convention
hall recently when Jack L. Warner hosted
a special screening of "Kisses for My President."
Placards, buttons, banners, bands,
hotdogs. popcorn and beer dominated the
hoopla. More than 300 motion picture personalities.
TV stars and press got on the
bandwagon. Heading the ticket, of course,
is Polly Bergen and Fred MacMurray.
500 Entries in Coloring Event
A crayon coloring contest, conducted by
Alan Iselin's Super 50 Drive-In on the
Schenectady-Saratoga, N.Y., road, for
"Zulu " in cooperation with the Schenectady
Union-Star attracted 500 entries.
BOXOFFICE Showmandiser Sept. 7, 1964 — 141 1

E
to heck with
SENSATIONALISM
...let's have the
truth about
r-urd tai an individual

Major News Break
From a Phone Call
George F. Forhan, manaKer of the
Paramount Theatre, St. John, Kot one of
his best news breaks when he played
James Stewart hi "Take Her, She's Mine."
He received a phone call from a lady who
stated that she was the stepmother of
James Stewart. She said she was presently
residing in Rothesay, outside St. John, and
asked if she might come in and see the
picture.
"We checked it out and found that she
most certainly was Mrs. Alex Stewart and
a native of St. John who had recently returned
here to reside after the death of
her husband in Indiana, Pa.," reported
Forhan.
"She arrived at the theatre and w'e afforded
her the red carpet treatment and
she was introduced before a packed audience
to heavy applause. A taped interview
was arranged in the office which was
beamed through the province on radio and
she also became A-1 news on television."
FEATURE STORY IN PAPER
In the Man on the Street column, the St
John Evening Times-Globe reported:
"Nita Stewart, widow of Alexander M.
Stewart of Indiana, Pa., and stepmother of
the great movie star Jimmy Stewart still
retains the aura of delicately feminine
Victorian charm that made her a reigning
New Brunswick beauty in her youth. "He
looks well. He's getting more and more like
h's father,' she said Saturday night, after
watching Jimmy in his latest starring role,
Take Her, She's Mine,' at the Paramount
Theatre.
"Mrs. Stewart, then Mrs. J. J. Stothart.
and active in local welfare and other organizations,
had outlived three husbands
a businessman, a doctor and a lawyer
when in 1954 she married widower Alex
Stewart. The couple had known each other
some years, and were married at the home
of Mrs. Stewart's niece. Mrs. Robert E.
Dingman, a neighbor of the Stewarts.
DIED IN 1962
"They had eight wonderful years together,
before Mr. Stewart's death in 1962.
during which they spent considerable time
with Jimmy and his wife Gloria in Hollywood.
The star and his wife offered her a
horn" with them, after her husband's
death, but she decided to first spend some
time 'at home' in the St. John area, where
most of her life had been lived, and close
to relatives and old friends.
"Nita Stewart, nee Golding. is truly the
grand old lady of the St. John area, if not
the province. Over the years always the
perfect hostess in her own home, she can
look back on a full and excitingly varied
life through which she has pursued her
gracious way. seemingly without effort, and
certainly without fuss.
"A hearty burst of applause followed her
introduction to the audience which had
watched the movie Saturday night. She
had slipped in unnoticed, to the afternoon
show, and it was only when she returned
for a second look at the film in the evening,
that she was 'discovered' by the management.
But the full day had no ill-effect
on the frail old lady, who was in her usual
health on Sunday and very happy about
her latest adventure."
Drive-ln Is SRO When Bikini' Star Visits;
Bikini Girl Listened to a Bedtime Story!
A multi-faceted promotion made the
most of the personal appearance of Jody
McCrea and the three Bikini Girls from
"Bikini Beach" at the Mount Clemens
(Mich.) Drivc-In. Supervisnig the exploitation
was Pearce Parkhurst, general manager
of the Joseph Ellul circuit. The
Bikini jazz combo appeared with them,
furnishing music both inside and outside
the concession building, which was the
focal point of activity.
The Mount Clemens Monitor-Leader
covered the event, with a photographer also
assigned to work with the reporter. Radio
station WBRB interviewed the stars, playing
back the tape the following day.
Mazur's Corral restaurant featured a
special Bikini cocktail for a whole week.
Guests of honor included Mr. and Mrs.
Joseph Ellul. circuit owners; the Ellul
children. Marilyn, Joseph jr, and Jimmio:
Ben and Julian Lefkowitz, L&L Concessions;
Marty Zide, AIP office manager, and
Alden Smith, head of Cooperative Theatres
of Michigan.
The guests were met some miles from
the theatre by a sheriff's escort of six men
who brought them to the theatre. All were
in open convertibles. As they drove into
the theatre, patrons saluted them by blowing
their own horns. They were then
escorted to the concession building for the
more formal part of the activity. The
guests were served a large cake and lemonade.
Mrs. Joseph Ellul presented McCrea
the key to the city, and a large bouquet of
flowers and individual corsages were presented
to the girls by her husband.
Autographed photos of the actors were
given to patrons, with the girls signing
them on the spot.
The well-planned personal appearance
drew nearly a full house.
Jody McCrea came to Detroit to participate in world
premiere activities tor his new "Bikini Beach." He
is seen here with Alden W. Smith, executive vicepresident
of Cooperative Theatres ot Michigan, who
met the handsome actor at the airport McCrea and
three "Bikini Girls" made 24 personal appearances
in Detroit area theatres.
BOXOFFICE Showmandiser Sept. 7, 1964 — 143 —
A young lady "dressed" in a bikini
wheeled a baby carriage around the downtown
area in San Francisco to publicize
the opening of "Bedtime Story" at the RKO
Golden Gate Theatre. The carriage was
bannered with, "I listened to a Bedtime
Story"—the stunt really caused people to
stop and take a second look.
Radio station KFRC asked listeners to
"send in your favorite or funniest dream"
to "Bedtime Story" contest. Each time the
contest was mentioned, picture and theatre
received credit. KFRC received approximately
500 entries. The first prize was
dinner for two and tickets to see "Bedtime
Story": 25 runnersup received passes.
Film Role Contest Held
For New England 'Beach'
The AIP Boston office and WBZ radio
station ran a star-search contest through
August 8, with the winner receiving a star
role in a new AIP picture, "Pajama Party."
The contest is being promoted in behalf
of the latest AIP release. "Bikini Beach,"
due for opening on multiple run in mid-
August in the New England area.
Bruce Bradley, WBZ radio disk jockey,
handled the radio promotion, while Harvey
Appell. AIP Boston manager, pulled out
all of the promo stops in the campaign to
pick a w'innlng film star from the area.
Contestants, boy or girl, had to tell why
he or she would like a film career in 25
words or less. The winner was to receive
the role in the new AIP film, plus an allexpense-paid
trip for two via TWA's Star
Stream jet to Los Angeles, and free accommodations
at the Wilshire House Hotel
in Beverly Hills.

. . ODEON
. .
CITATIONS FOR JULY-AUGUST
I^ETE Latsis, publicity-intblic relations tlirecloi jot National Gcncrnl Corp.. anil
Jack Case, advertising-publiviiy director for Pacific Drive-In Theatres, Los
Angeles. Their promotion of the Summer Is Movietime theme achieved fullpage
layouts in metropolitan newspapers.
Harold '"Bld" Rose, Milwaukee. Cited for his
campaigns on special assignments.
The Thin n,;] 1
Er.nest Shapiro, manager of KKO Proctor's. Neicark: N.J. Hi
Search was outstandingly successful.
13-«eek
Talent
Lyi.E I-'odnes, operator of the Roxy Theatre in llinningjord, l\el)., in belucen his
school teaching duties. His community-supported annual Elmer Night at the
Roxy is modeled after the annual Academy Awards presentation.
A. J. "'Kal" Kalberer, manager oj Switow's East 50 Drive-In, Washington, Ind.
Kalherer's long-standing success in maintaining excellent puhlic relations with
business and civic leaders culminated in a Free Movie Party (two nights I at
the East 50, sponsored by the McCord factory at Washingtun and attended
by 2,000 employes.
•
Maryon Hudgins, manager of the Capri Theatre in Dallas. Cited for his fine recorti
of showmanship, of which a blowup of a personal endorsement letter on
"Circus World" is an example.
•
Stanley Durwood, president of Durwood Theatres, and Robert Goodfrjend, general
manager. Their aggressive handling of a three-day personal appearance ol
actor Harve Presnell, followed up by a penetrating campaign in behalf of "The
I nsinkable Molly Brown," is illustrative of a bright, new wave of showmanship
among motion picture showmen.
•
Joe Reynolds, manager of the Towne Theatre, iVlilivaukee. The Milwaukee multidetailed
campaign for ""The Unsinkable Mollv Browii is anotlier triumph in
promotional teamwork.
Cliff Knoll, manager of the State Theatre in Sioux Falls, S.D. Cited for an
admirably e.xecuted campaign in behalf of the special premiere of "A Hard
Day's Night."
Showmandiser File Is Exploitation Boon
Every good showman has some system,
some method which he follows, which like
a fountain supplies him with a steady
flow of ideas.
For Bob Klinge. manager of Dickinson
Theatres at Joplin, Mo., it is a file of
BoxoFncE Showmandiser pages which he
keeps in hand notebooks. This was discovered
by Barrel Presnell, who recently
joined the advertising-promotion section
of the Dickinson head office at Mission.
Kas., on a visit to Joplin recently. In a
circular letter to Dickinson theatre managers
headed. "A Logical Approach to Exploitation,"
Presnell remarks:
"Bob Klinge, city manager, has for a
period of years kept a complete file of
the Showmandiser section of Boxoffice
magazine.
These are neatly kept in a loose-leaf
notebook so that Bob has immediate access
to a wealth of showmanship ideas.
"Almost every type of picture is represented
and he has, at hand, the accumulated
knowledge of every contributing
showman in the country.
"With this file of showmanship ideas
Bob can latch on to information, IM-
MEDIATELY. Good showman that he is,
however, he does not depend entirely on
the concept of promotion exactly as it is
set down in his file ... he uses these
ideas as guides to a fresh approach.
"Every good showman has some logical
approach to exploitation, promotion, and
publicity. We thought you might like the
way that Bob Klinge goes about it and
perhaps use it for your own situation."
'Patsy' Wardrobe in Spread
Jerry Lewis' elaborate wardrobe for "The
Patsy" was spotlighted in a two-page illustrated
fashion spread hi the Daily News
Record. The well-known trade journal
reaches thousands of retailers throughout
the country, and the "Patsy" break will
provide a wedge for exhibitor tieins on the
picture with clothing dealers.
The Genie of Weston, Ont. (also of "The Brass Bottle"),
meets Mayor George Bill and city councilor
Lindsay Scott on his rounds of the town passing out
"Draw Tickets to Treasures" coupon. Dick Warner of
the Odeon Biltmore in Weston arranged a Magic
Value Days downtown shopping promotion to get
prominent mention for "The Brass Bottle."
Genie and 17 Stores
Bring Magic Values
Seventeen merchants went in on a Magic I
Value Days downtown sales promotion at
|
the suggestion of Dick Warner, manager of f
the Odeon Biltmore in Weston, Ont. The
promotion, which brought oodles of news- ^
paper prominence to "The Brass Bottle," /f,
won a $50 showmanship prize donated by V-"
Universal, the distributor.
Magic Value Days, extending through a »
full week, involved the distribution by a I
"Genie" of coupons to citizens. These I
coupons, all plugging "Brass Bottle," when I
filled out, were eligible for an assortment |
of prizes, donated by the 17 merchants,
through drawings.
The Genie, in proper costume, rode a
convertible, provided by a participating
auto dealer, around town and appeared in
stores and on the streets all week distributing
the coupons. Stores also gave out coupons,
which also were printed in the Weston
Times Advertiser.
Yorkleigh, Ltd.. the car dealer, advertised,
"Discover a World of Values .
Only a Genie Could Match During Qui'
Magic Value Week." in a full page ad.
The Weston Times Advertiser with
several five-colmiin. full-page-deep ads
proclaiming:
MAGIC VALUE DAYS ARE HERE NOW!
You Don't Have to Pull a Rabbit
Out of a Hat to
Prove You're o Magician!
SHOP IN WESTON
during our Magic Volue Days ond
PROVE to yourself and your family
You con s-t-r-e-t-c-h
your dollar and vonisfi your worries.
Plenty of Parking
Uncrowded Streets
Values Galore
And the Friendliest
Most Helpful Merchants in the City.
SHOP IN THE WESTON AREA
Save Time! Save Energy! Save Money!
A nice-sized box included a coupon and
the copy: "This Is Your DRAW TICKET
TO TREASURES . BILTMORE,
WESTON, Presents THE BRASS BOT-
TLE, starring Tony Randall, Burl Ives,
Barbara Eden."
^
j
— 144 BOXOFFICE Showmandiser :: Sept. 7, 1964

An inferprefive onolysls of lov and Irodepron reviewi. Running time li In pai*nthBlack Sabbatli (99) Ha 0nma..AIP 5-11-64 B
M7ei6loed on the Balcony (92) Doc Jille 7-27-64
145 Bomb In the High Street
(60) Sus Dr Hemisphere 7-20-64
KM U Brass Bottle, The Fant Univ 2-24-64 (89) Com Al
;4SOBijllet for a Badman (SO) W..Univ 7-20-64 A2
H ± 3+1-
+ + + 3+
H H +f ++ ++ « 12+
+ ± + + + + 6+1-
8+
7+
4+1-
1+
5+1-
+ ± 2+i
+ + tt + + + 7+
+ + + + + + 6+
+

REVIEW DIGEST
AND ALPHABETiai INDEX Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minutts.
2S42 OLooking tor Love
(S3) (PI Com with Mus MGM 7- 6-64 B + + + +
2795 ©Love on a Pillow (102)
© Drama Royal Films 1-27-64 C++ ± + 4+1-
2S13 0l-ove on the Riviera (88) Com Dr Ultra 3-30-64 B + 1+
i=
4+
2807 Madmen of Mandoras, The
(74) Ho Dr Crovm
Mafioso (lOO) ItaL Melo Zenith
28210Maoic Fountain,
Th«
(77)

Feature chart
ALLIED ARTISTS s i° AMERICAN INT'L |
6UENA VISTA
ti COLUMBIA CONTINENTAL
\ Yank in Viet-Nam (SO) Ac. 6402
Marstiall 'lliompson
. riie Secret Door (72) Sus. 6405
llulirrl IIijUuii. Sandra llorne
Life in Danger (63) Sut..6404
Dcrrin Ncsbltt. Julie Hopklix
Commando (9S) Ad . . 822
Stewart Granger, Itorlan Gray
©The Misadventures of
Merlin Jones (88) C..153
'I'ltmmy Kirk. Anoette Fiinlcello.
The Victors (175) (R D..013
Vincent hjjvtardfl, .Mellim Mercourl,
Jeaime .Morcju, Itomy ScliiKlder
Or, Strangelove or: How I Lamed
to Stop Worrying and Love the
Bomb (93) C. .004
Peter Sellera, George C. Bcott.
Sterling Ilayden
rhe Stranjier (89)
Victur Hiiono, Selctte Cole,
lt(>1)ert KLsfi)
OMuscle Beach Parly
(94) (B C..A01
l''ranklc Funlcello
Avalon, Annette
©A Tiger Walks (91) . .
Vera Miles, Rrlan Kellh,
I'luiiela
Franklin
©The Swingin' Maiden (81).. C. 015
Michael Craig, ,\mt Helm, Cedl
I'arker
©Mediterranean Holiday
(125)
Narrated liy Burl lve«
The Last Man on
Earth (86) HO..A03
Never Put It in Writing
(93) Sus Com. .6406 Vlnc(f>t IMce, Franca Bettola
I'at lliwne, FMolma Murphy (^Goliath and the
Vampires (91) (f) Ac. .A02
(Gordon Scott
The Unearthly
Strango- (68) SF. .A04
John Neiille, Philip Stone
©Day the Earth Froie
(§1 (67) SF..A09
The Thin Red Line (99) . . D . . 640S
Kilr l)ulle.i. Jack Warden
Evil Eye (93) Ho. .814
lyCtlrl.1 Roman, John Saxon
Psyche 59 (94) D
Patricia Neid. Jurgens
Curt
The Naked Kiss (92) ....D..64D7
CoiisluJu-e 'I'owors, Anthony EUsley
.Ho,
The Hands ol Orlac (87) . .
Mel Ferrer, Chrlstoplier Ue,
Dany Carrel
@The Masque of the Red
Death (89) ® He
Vincent Price, Ila^el Court
©The Three Lives of
Thomasina (97) Ac . . 151
Patrick MrOoodan, Susan Hampshire
The Organizer (126) D
M;irccllo Ma.strnlannl, Annie Glrardot
j;Bikini Beach
(100) ® Teen C..A06
Frankie A»aIon, Annette Fiinlcello
©The Moon-Spinners (118)
llayley Mills, F^ll Wlllach,
I rr rie Papf)as
©Good Neighbor Sam
(130)
Jack Lemmon, Romy Schn
Itnrothy Provlne
Seduced and Abandoned (120)
Sleiiliania SandrelH, Saro Ural
Eicace by Night (75) ..D..6412
Terence Longdon, Jennifer Jayne
©Godzilla vs the Thing
(90) ® SF..A12
Aklra Takarada. Hoshl.
Jurlko
Iliroshl Koizumi
Voyage to the End of the
Universe (75) ® SF..A08
I>ennls Stephens, Francis Snolen
Lilith (..) D..
Warren Baatty, Je«n Sefcerg
Behold a Pale Horse (122) Ad. 004
Gregory Peck, Anthony (jiilnn,
Omar Stuiif
Bebo's Girl ( .)
CHaudla Cardlnale. George Oiaklrte
The Luck of Ginger Coffey (100)
Mary Ure, Robert Shaw
Blood on the Arrow (92) ....D..
Pale Robertson, Martha Hyer,
Wendell Corey
©Racing Fever (93) Ad. 6413
Joe Morrison, Bart»ra Blegart
©Tabu (..) D0C..A16
Diary of a Bachelor (89) ® I
William Traylor, Joe Silver
Fail Safe ( . . ) D
Ii.in O'Herllhy, Henry Fonda,
Walter Matthau
©Pajama Party (..) (g..C..A14
Tommy Kirk
Navaio Run (..) W..A15
Johnny Seven, Virginia Vincent
White Savage C.
.lanette Scott. Kelron Moore,
Alex.mder Knox
©Mary Poppins (140) F..157
Julie Andrews, Dick Van Dyke.
City (91) Ad..A10
Coniiucred
nivnls Jnhn.i
riavld Nivm. Ben G,izzara,
Balsam
©Those Calloways (130) C.
Martin
Operation Snafu Sus. .All Brandon de WUde. Brian Keith
Sean Connery, Stanley noUoway ©Emil and the Detectives
Waller Sle7,ak. Roger .Vobley,
Hrlan Rus-scll
©The Monkey's Uncle
Tommy Kirk. Annette, Loon Ames
The Love Goddesses Anth
The World's Greatest
Swindles Com D
International (?ast
Omicron
Com D
Itenato Salr&twl

FEATURE
CHART
The key to letters end combinotioni thereof tndicoting jtory type: (Ad) Adventure Droma; (Ac) Actlee
Drama; (An) Animoted-Aeticn; (C) Comedy; (CD) Comedy-Droma; (Cr) Crime Drama; (DM) Drama
with Music; (Ooc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Oramo; (M) Musical;
(My) Mystery; (OD) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; (W) Western.
EMBASSY s |6

[
Sleic
'
©Bullet
Ho.
. Mela
Nov
. . . Adv.
. D.
. D
Mar
Apr
Aug
. Feb
May
FEATURE
CHART
UNIVERSAL WARNER BROS. MISCELLANEOUS
Hide and Stek (90) D..6406
Dirt Jur^ens, Janet Monro
OMin's Favorite Sport?
(120) C..6405
Itock IIudKn, I'aula Prentlai,
Maria Perscliy
©Dark Purpose (97) ....D..5403
Shirley Junes, llicsalio Bra2zl,
George Sanders. Pre-releaae
The Dream Maker (86) ..M..6404
Tommy Steele, Michael Medvln
OCaptain Newman (126) CO.. 6407
(irftory Peck, Tony Olrtls,
Angla Dickinson
He Rides Tali (S4) ....W..6408
Tony Young. Jo Morrow, Dan Duryea
The Raiders (75) Dr.. 6410
l!i>bert Gulp, Brian Keith,
Juitl
Merettllb
SUThe Brass Bottle (89) C..6409
Tony RiuidaU, Burl Ives,
Barbara Gden
©The Evil of Frankenstein
(86) y
Peter Oushlng, Kathy W
©Bedtime Story (99) C..6417
Marlon Brando, David Nlveo,
Shirley
Jonee
aMarnie (129) D..641S
Tlppl Hedren, Sean Oonnery
e
Island of the Blue
Dolphins (99) 6419
Cella Rare. OMrgo Kenned;
©McHale's Navy (93) ..C..6420
Ernest Borgnlne. Joo Flynn, Tim
Oonway
(^Bullet for a Badman (80) W. .6421
Aiidle Murphy, Ruta Lee,
Darren McOa^ln
©The Killers (95) D..6424
Lee Manln, Angle Dickinson
©I'd Rather Be Rich (96) C. .6423
Sandra Dee. Robert Goulet,
Andy Williams
©Father Goose
dry Grant. Uslie Caron
©The Art of Love
Jamps Gamer, Dick Van Dyke
©The Adventures of All Baba
Peter M;mn. Laura Lane
©The Lively Set
(95) Rom Dr. .6425
UAmerica America (168) ..D..358
Slathis GlalleUs, Elena Karam
SUThe Incredible Mr.
Limpet (99)
DoTi KnolLs, Carol Cook,
Weston, Andrew Duggan
Act One (110) D.
J.non Itobartb jr., (jeorge
Hamilton, Ell Willach
FBI (^de 98 (104) D.
Jack Kelly. Ray Danton,
.\ndrew Duggan
©Robin and the 7 Hoods
(120) (P) C.
Frank Sinatj-a, Dean Martin
Hamlet (..) [
Electronovlslon Special Sep.
Rcihard Burton
My President
Kisses for
(113) C..451
Fred .MacMurray. Bergen
Polly
Ready for the People (54) 452
Simon Oakland, Everett Sluane,
Anne Helm
©Cheyenne Autumn Ad .
Spencer Trafy, Richard VTldmark
©Younoblood Hawke (137) D .
James Franclscus, Suzanne
Pleshetle
©My Fair Lady (g) MU5..479
Audrey Hepburn, Rei Harrison
for Billy thi Kid
(62) West. Nov 63
lirodle
ARTKINO
The Great Battle ol Europe
(60) Doc Jan 64
ASSOCIATED FILMS
Devil Doll (80) .0. Sep 64
Ur.vant IlalMay, William Silvester
ASTOR
During One Night (84) D..
Don Borl^mko, Siiaan IlalDpehlre
Five Minutes to Live (80) ...Cr..
Casli, Johnny Doiiald Wimj*
BOXOFFICE SPECTACULARS
©Two Thousand Maniacs
(84) Ho Melo .Mar64
Connie Maaon. Thomu Woolie Uuie, Vlttorlo DeSlca, Tola
A Touch of Hell (87) D . 64
Antliony Quale, Sarah Cluu-chlll
Tomorrow at Ten (80) D . . . 64
John Oregson, Alec Cluncs
Doctor in Distress
(103) Com.. July 64
Bogarde, Bamantba Eggar
)>lik
HEMISPHERE
Bomb in the High
Street (60) Sus. Jul 64
Tht Walls of Hell
(88) War D.. Aug 64
.l(trk .NLilioney, Fern.^mlo Poe jr.
.Mike Parsons, Paul Edwards jr.
HERTS-LION INT'L
©The Telegian
(75) (© ScFic..Feb64
Dungeons of Horror (74) Ho .Feb64
l^l^^^ Harrey
tSGorilla (90) ©
. . Mar 64
(lia Petry
The Captives (75) ..Adv.. Mar 64
rhrl*»tlne Doerinar. Susan Korda
Bay of St. Michel (90) . . 64
Keonan WsTV), Mai Zetterllng
©White Hunter (86)
® Doc. .Apr 64
George Michael, June Michael
HOLT INT'L
©Two in a Sleeping Bag
(75) Rom Com Aug 64
Siisrin Cramer, Han-; Nielsen
JAGOLD
The Christine Keelcr
Story (90) Melo Aug 64
Yvonne BiirkinKham. John Drew
Barrymr.re
JANUS
The Face of War (105) Doc. Nov 63
Nurse on Wheels (86) . C. . Nov 63
Juliet Mills. Ronald Lewis
The Guest (105) D. .Feb 64
Donald Pleasence. Alan Bates
The Troublemaker
(SO) Sat Com. .Aug 64
Tlmma-i Aldredge, Joan Darling
JILLO FILMS
©Blood on the Balcony
(92) Doc. Aug 64
KENNEDY
Iron Angel (71) ..War D. Feb 64
Jim Davis, Margo Wood
LANDAU CO.
The Servant (115) D. .May 64
Dirk Bogarde, Sarah Miles
LOPERT FILMS
©Tom Jones (131) C. Oct 63
Albert Finney. Sii.';annah York
©Muriel (115) D..No»63
©Buddha (134) D.. Jan 64
Kojlno Honga, MachUo Kyo
©That Man From Rio
(114) C. Jul 64
Jean-Paul Betoondo, Francolse
Dorleac
Chateau en Suede (. . .0. .) 64
Monira Vlttl, Curt Jurgens
Girl With Green Eyes (..) Jul 64
Peter Finch. Rita Tushlngham
MEDALLION
©Alone Against Rome
(100) ® Dee 63
Itoesana Podesta. Je/frles Lang
©The Witch's Curse
(78) D D.. Nov 63
Kirk .Morris. Helene CSannel
The Wastrel (84) D.. Mar 64
Van Heflin. Ellle Lambettl
©The Avenger (108) ® D. .Jun 64
Steve Reeves. Dipla .Marller
©Duel ot Champions
(93) t' D.. May 64
AI.-U1 Udd
©Invasion 1700 (..)!!) D.. May 64
Jeanne Crata, John D. Banrmnre
The Avenger (108) Jun 64
Sine l!,.pvp«. (-imla Marller
MOTION PICTURE INVESTORS
The Checkered Flag (83) .
.Jul 63
fXelj-n King. Charles G. Martin
MPA FEATURE FILMS
Four for the Morgue (84) .
Stary Harris. I^oula Sirgo
NOEL PRODUCTIONS
Open the Door and See All
.Ac .
the People (82). Sat C May 64
Maylipllo Vs.*. M.- Com. Jan 64
Vlttorlo Gassman, Sllvana Mangano
Red Lips (90) D. Mar 64
Christine Kaufmann. Gabrlelle
Feraetl
ONolhing But the Best
(99) Sat Com. Aug 64
Alan Bales. Denholm Billot
SELECTED PICTURES
©Voice of the Hurricane
(80) Racial Melo. Jul 64
Muriel Smith. Phyllk Konstam
SEVEN ARTS
No Tree in the Street
(96) Melo Feb 64
Sylvia Syms. Herbert l/>m
SHAWN INTERNATIONAL
Night Encounter
(80) War Dr.. Jin «4
TIMES FILMS
©The Grand Olympics
(120) Doc. Apr 64
The Greatest Train
Robbery (90) D. .Jun M
All Star Cast
©Highway Pickup
(100) D.. Jun 64
Robert Hosseln, Jean Sorel
The Red Lanterns
(100) D.. Jul 64
Jenny ICarezI, George Foondas
Pretty But Wicked
(90) 0.. Jun 64
©Of Flesh and Blood (95) D. .Jul 64
Robert Hosseln. Renato Salvalorl
TRANS-LUX
©Gone Are the Days
(97) Com 0.. Jul 64
Osslc Davis. Rubv Dee, Borrell
Bixike
UNION
The Playgirl and the War
Minister (90) .. Comedy .. Nm S3
Ian (^rmich-iel, Joan Greenwood
The Laugh Makers (80) Com.. Nov S3
lUng Crosby, Bob Hope
The Sound of
Uughter (75) Dec S>
All Star Comedy
VERMONT PRODUCTIONS
Halleluiah the Hills (82) C.
Peter 11. Beard. Sheila Finn
VICTORIA
Psychomania (90) Mys Mar 64
Lee Phillips. Shepperd Strudwlck
WESTFIELD PRODUCTIONS
©Playgirls International
(71) Doc.DecO
Betty Andrews. BUeen Traynor
WOOLNER BROS.
Edgar Allan Poc's
Castle of Blood (85) . . Ho. .Apr 64
Mutiny in Outer Space (..) Sep. 64
William Leslie. Dolores Faith,
Richard Garland
©The Human
Duplicators (..) Sep 64
George Nader. Barbara Nichols
©Hercules in the Haunted
World (89) ® Ho Apr 64
ChrL

.Marina
.Slmone
Paul
.Jean-Pierre
.Jean
.Alberto
.Koushiro
.Leon
.Carmen
ARGENTINA
Hand in the Trap (90) 8-. 5-63
(An-jd) Els« Daniel, Francisco
llibal
BRAZIL
Given Word. The (98) ....5-11-64
(Lionel) I.ronardo Vllar, (narla
MeiU'ii'S
DENMARK
A Stranjer Knocks (81).. 4-22-63
(Tnin.-;-l,ux) KrlcHle Kcderplel
Week End (84) 6-. 1-64
(Cliiema-Vldeo) Lotte Tarn,
liTis (Istrrliolm
FINLAND
Youno Love (80) 3-25-63
(Kxcliishc Infl) Peter Wcckstrom.
TIa Isia
FRANCE
Adorable Julia (94) 5-11-64
(See-Art) ..Ulll Palmer, Charles
Boyer
Army Game, The (87) 5-27-63
(SR). .C. dc Tilllcre, Itlcct-
Barrler
Candide (90) 2-18-63
(Union) . .Jean Cassel,
Pierre
Pierre Rras^eiir. Dahlia Lavl,
Nadla Gray
Crime of Monsieur Lange,
The (90) 6.-1-64
(Brandon) . -Rene Lefever, Florelle,
Henri GiiL

. A
-starring
pronounced
BOXOFFICE BookinGuide Sent. 7. 1964 2857
Opinions on Current Productions
Symkol O danotM color; '0 ClixmoSco^; (g) VMaVlitan; QD Technlromo; ti o Ihcr
^EATURE REVIEWS
>rphic procoui. For tlory rynopili on each picturo, n« rarafM iU»-
Maty Poppins
Ratio:
1.85-1
Musical
Fantasy
Buena Vista (157) Rcl. Oct. '64
Walt Disney's latest feature film is his best and will appeal
to audiences of all ages. It combines live-action
photography, animation and special effects that niu.st
oe seen to be believed. The story, based on Mrs. P. L.
Travers' famous books of the same naiTie, is enchanting
and absorbing. The photography and color are
strikinfj. the music and songs—by Disney composers
Robert and Richard Sherman—are memorable. Performances
are outstanding. Julie Andrews of "My Fair
Lady" stage and record fame plays the title role, that ol
an English nanny, who, escorted by a few fluffy clouds,
arrives from nowhere to save two lovable children (Karen
Dotriee and Matthew Garber. who also were in Disney's
"The Three Lives of Thomasina"i from yet another
grouchy nursemaid. Mary Poppins has extraordinary
powers, as has her friend Bert, a happy-go-lucky jackof-all-trades
who becomes involved with Mary and the
children in their new life of fairy-like adventure.s
magically done by Disney's special effects artists. Bert is
piayed by Dick Van Dyke, a superb dancer, singer and
comedian, who starred in "Bye, Bye, Birdie," and currently
is a television favorite in his own show. The film
directed by Robert Stevenson and photographed by Edward
Colman, is destined to make bo.xoffice history.
Julie Andrews, Dick Van Dyke, David Tomlinson,
Glynis Johns, V.d Wynn, Ilcrniione Baddelcy.
Topkapi
United Artists (6419)
120 Minutes
Ratio:
1.85-1
lie
©
Comedy
Rel. Sept. '64
Sometimes even crime can be fun or at least funny,
and that is the case with Topkapi
i Top
I
Cappy gay. supersophlsticatcd film, it combines the
talents of Melina Mercouri of "Never on Sunday" fame,
Maximilian Schell (Academy Award winner for "Judgment
at Nuremberg") and the inimitable Peter Ustinov.
The racy tale of international jewel thieves in Istanbul,
refreshingly without gunplay, is adapted from the novel,
"The Light of Day" by Eric Ambler. It is made in beautiful
color as vivid as the flashing emeralds in the dagger
the thieves covet. In fact, the film opens with a play of
colors figuratively representing jewels. Made by Jules
Dassin. a native American famous for his European
films, "Never on Sunday." "Rififi." "The Law" and
others, the action is fast, the dialog risque (eyebrowraising
actually), and the situations exciting. This is
fine escape entertainment for adults. Through a complicated
plot runs a tour of Istanbul, its treasure-filled
museum (Topkapi), once a sultan's palace, the spires of
St. Sophia Mosque, the busy Bosphorous separating
Europe from Asia and the quaint, crowded native streets.
Melina Mercouri, Peter Ustinov, Maximilian Schell,
Robert Morley, Akim Tamiroff.
Lorna
Ratio:
1.85-1
Eve Productions (SR) 77 Minutes Rel. Sept. '64
Producer-director Russ Meyer, who has ably enough
demonstrated his ability to turn out modestly budgeted,
mass-market, adult attractions in the past several
years, now concerns himself with an adult topic that
goes a step or two beyond the accepted theme of the
undraped-female-cavorting on palm-fringed beaches:
this Lorna Maitland (a newcomer and most fetchingly
i
garbed, too vehicle is a hard-hitting melodrama,
ending in tragedy (the girl and her latestacquired
boy friend of sorts (Mark Bradley) are killed in
a struggle with her sudden-arriving, understandably enraged
husband (James Rucker) and where the post-21
viewing element has flocked to see such goings-on. the
boxoffice black ink should be most pronounced. Meyer's
Eve Productions is releasing the film via major statesrights
distributors across the country. A local-level exploitation
campaign is indicated, the degree, of course,
dependent upon the individual showman's awareness and
acceptance of prevailing patron responsiveness. Acting
values are more or less within the sphere- and-scope of
time-tested melodrama tinged with strong sex angles.
Meyer's directorial prowess is sufficient for the genre indicated.
Lorna Maitland, Hal Hopper, Mark Bradley, James
Rucker, Doc Seortt, James Griffith.
Send Me No Flowers
Ratio: Romantic Comedy
1.85-1 O
t'nivcrsiil (6426) 100 Minutes Rel. Nov. '64
Two of the nation's top three money-makers of the
past five years, Doris Day and Rock Hudson, costar for
me third time in their best comedy to date, again under
i,ne guidance of executive producer Martin ivieicher.
It's a fast-paced tongue-in-cheek spoof on hypochondria.
Hudson is the beguiling victim who will draw sympathy
aiiu empathy as well as vast amu.sement from audiences.
His ever-loving wife who remains cool and objectively
uetacned through somewhat deva.stating experiences
as only Doris Day can—should gain approval by her
characterization of an efficient, fairly weil-to-uo homemaker
who acts and dresses the part, despite ramifications
of the plot and temptations obviously imposed by
famed dress designer Jean Louis. Funnyman Tony
Randall once again is their good and kind friend who
helps Hudson find a future husband for Miss Day.
Huge and handsome television player Clint Walker, of
the "Chcvenne" series, portrays a temporary romantic
menace with great aplomb. Paul Lyndc, another popular
TV actor, steals a memorable comic scene about cemeteries
and burial plots, a high spot in the Jules Epstein
adaptation of the Broadway play of the same name.
Norman Jewison directed for producer Henry Keller.
Doris Day, Rock Hudson, Tony Randall, Paul Lynde,
Hal March, Edward Andrews, Clint Walker.
Saturday Night Out
^^,
Topaz-states Rights 93 Minutes Rel.
A ship docks, and 14 hours in the lives of six men, all
intent on making the most of them before tney board
snip again, are realistically depicted here. Vignettes of
each man's experiences manage to give insight into their
respective characters and do credit to director Robert
Harttord-Davis. Since the men all head for bars, of one
sort or another, the seamier side of life in Dockland is
portrayed, with emphasis on the sordid. Against this
Dackground a touching romance blossoms between Colin
Campbell and Francesca Annis, familiar now to American
viewers as the young mystic in "The Eyes of Annie
Jones." "The Searchers." as entertainers in one of the
pubs, will be remembered from their appearances on the
Eel Sullivan and Johnny Carson shows and their "Needles
and Pins" album. In spite of the youthfulness of three of
the male characters. Campbell. John Bonney and Inigo
Jackson, the picture is definitely in the "adult" class.
Bernard Lee, whose shrewdness keeps him from being
victimized by blackmailers; Nigel Green, a sympathetic
drunk and David Lodge, a single-minded, salty individual,
give enough depth to the story to make it satisfying for
the adult audience.
Heather Sears, Bernard Lee, Erica Remberg, John
Bonney, Francesca Annis, Colin Campbell, David Lodge.
The Thrill Seekers 1.85-1
Topaz- States Rights 87 Minutes Rel.
A sensational film, produced and directed by Robert
Hartford-Davis in England, using faulty sex education as
a prop for a story line of wayward girls in a private girl's
school, this message picture allegedly speaks to parents
through a teenage cast. Scenes of teenagers at a depraved
party make it distinctly unsuitable for their own
age group. The school girls are attractive and convincing
as wholesome youngsters whose insecurity draws
them into a tragic little "sorority" sharing their new
experiences and flaunting them to each other by wearing
a teddy bear pin. its significance known only to the little
group on the inside. Their immoral behavior is promoted
and encouraged by the town prostitute who arranges
parties for them. The theme of parental laxity, even the
characterization of the nice girl holdouts w-ho are not
affected by the teddy bear group because of sound home
training, is so w'ell delineated and the moral so obviously
pointed out that the picture could have had a much
wider appeal if it had been handled differently. Jacqueline
Ellis is excellent as the teacher, involved through
her concern for the girls, and viewers will want to see
more of handsome John Bonney, the faculty member who
is in love with her.
Jacqueline Ellis, Annette Whiteley, Georgina Patterson,
.Vnne Kettle. Iain Gregory, Doug Sheldon.
Tht reviews on these pages may be filed for future reference in ony of the following ways: (1) in any standard throe-ring
loose-leaf binder; (2) individually, by compony, in any standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size l>inder. The latter, including a yeor's supply of booking and daily business record sheets,
may be obtained from Associotcd Publicotions, 825 Von Brunt Blvd., Kansas City, Mo., 64124, for $1.50, postage paid.

. . Men
. . MAGIC
. . . The
;ATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "Send Me No Flowers" (Univ)
i
George Kimball (Rock Hudson is a happily married
man ol good means who has a chronic case of hypochondria.
His wife Judy (Doris Day^i is understanding
and tolerant of this idiosyncrasy—until the day he
imagines hearing his doctor say he has only a few weeks
to live. On the way home to suburbia that evening.
George tells his good friend and neiglibor Arnold Nash
(Tony RandalU about the "tragedy" and his decision to
keep it a secret but find a prospective second husband to
care for Judy. Much of the plot evolves around the two
men's search for this ideal man and their misadventures
during the pursuit. When Bert Power (Clint Walker
rescues Judy from her runaway golf cart and turns out
to be her college sweetheart, now a wealthy and eccentric
millionaire, they pick him as George's lucky successor,
iweantime. Judy witnesses the grateful embrace of her
husband by a troubled neighbor and immediately jumps to
t.ie obvious conclusion. However. George's doctor (Edward
Andrews pays a friendly visit to the Kimballs and
i
the truth about the fatal illness comes to light.
EXPLOITIPS:
Have local lingerie shops show stills of Doris Day in
bedroom attire and sports stores exhibit stills of her in
golf cart. Plant newspaper stories on hypochondria and
the trouble it can cause its victims.
CATCHLINES:
Once Again the Nation's Favorite Romantic Team in
Their Best Comedy to Date.
'-''
THE STORY:
"Mary Poppins" (Buena Vista)
Mr. and Mrs. Banks of London (David Tomlinson and
Glynis Johns) are ready to interview prospective nui'semaids
when the east wind sweeps in Mary Poppins, the
"kind, witty, sweet and pretty" nanny they've been
dreaming about. From then on, their lives are filled
with magic. At the park the children i Karen
Dotrice, Matthew Garber) meet Bert (Dick Van Dyke),
a sidewalk artist. He takes them for an outing in one of
his chalk drawings. In a flash, Mary, Bert. Jane and
Michael are frolicking across the Engli-sh countryside
and riding carousel horses. When Jane and Michael tell
their father about these fantastic adventures, he tells
Mary he wants the house to run like the bank where
he works. At his office, they create such a stir that depositors
cause a run on the bank. Mr. Banks is dismissed
and realizes he doesn't really care. He joins the
children in the park and flies a kite, while Mary returns
to the sky she came from.
EXPLOITIPS:
Have local disc jockeys revive "My Fair Lady" songs
mentioning Julie Andrews in "Mary Poppins." Hold a
kite-flying competition for youngsters, using kites with
title and name of theatre.
CATCHLINES:
Hear the Best Song of the Year Titled "Supercalifragilisticexpialidocious"
Sung by Beautiful Julie Andrews
of "My Fair Lady" Fame . Is the Word for
"Mary Poppins"—Magical Photography, Songs, Dances.
THE STORY: "Saturday Night Out" (Topaz)
Five seamen and a passenger arrive in London and
have 14 hours to kill before their cargo passenger boat
sails. Jamie (Colin Campbell) young and innocent, goes
to a nearby pub with Harry dnigo Jackson) a tough,
wno flaunts his sophistication by picking up a tart and
assigning her shy girl friend to Jamie. Long after Harry
has jeit Margaret (Toni Gilpin) in disgust, Jamie and
jean iFrancesca Annis) are planning marriage. Paddy
(Nigel Green) who accompanied them, gets quietly drunk
at tne bar. Lee (John Bonney; a young Australian looking
for a concert, meets Penny (Heather Sears) a kooky
character and shares her hammock. Arthur (David
Lodge), a seasoned seaman, heads for the arms of the
girl who regularly beds and boards him. George Hudson,
the only passenger on the cargo boat, goes to a plushier
night spot, picks up a beautiful woman and invites blackmail.
Morning sees the
-
men gathered at the dock, Jamie ,
the only one lastingly impressed by the night's adventures.
EXPLOITIPS:
Have a drawing in the theatre to award dinner tickets
for two to a nearby restaurant. Exploit the popularity
of "The Searchers" and their personal appearances on Ed
Sullivan's show and the Johnny Carson show.
CATCHLINES:
A Lifetime in One Night for Men on a Spree . . . Let's
Make a Date for Saturday Night Out . Looking
for Fun and Girls Looking for Money ... A Night of
Romance With a Background of Music.
THE STORY: "The Thrill Seekers" (Topaz)
Sixteen year old Linda (Annette Whitely) belongs to a
select group who exploit the fact that thev are not
virgms by wearing a teddy bear pin. Thev hold parties
at the apartment of June Wilson (Jill Adams) a prostitute.
When Linda finds she is pregnant, June promises
to Una an abortionist, and shows Linda how she can
earn the money to pay for it, in her own profession
Linda is prevented from having the operation by her
father who finds out what has happened. Completelv
unsympathetic, Linda's parents fail to see that their own
absemies from home might have led to her predicament
and blame Jacqueline Ellis, a biology teacher, who had
learned the meaning of the teddy bears and tried to talk
to the girls about the sacredne.ss of sex. She is called
before the school board and reprimanded for her handling
of the situation. When her parents decide that Linda
shall go away "on a long trip" and have the baby .she
ruris away to London, presumably to take care of herself
and ply her new trade if necessary
EXPLOITIPS:
Try to get teachers to write letters to the newspaper
on the subject of how much sex information should be
taught at school. Ask PTA leaders and Scouting personnel
to give their opinions. Make press and radio tieups.
CATCHLINES
What They Learned at School Wasn't on the Report
Card . . . What Does the Teddy Bear Mean? . . Did They mi l
'
Go to School to Learn a Profession? > .
m-
'!„;,
THE STORY: "Topkapi" (UA)
Melina Mercouri conspires with her lover, Maximilian
Schell, to take the emerald-studded dagger of a sultan
and replace it with a fake. They acquire four amateurs
who, like themselves, have no police record. One, an
opportunist, Peter Ustinov, accepts $100 to drive their
car across the Turkish border where he is caught by
police. Now, he must spy for the Turks or go to jail.
Akin Tamiroff. the suspicious cook, tells Ustinov his employers
are Russian spies and he passes this on to his
police shadow. When Tamiroff injures the strong man's
hands. Ustinov is lured into the job by a promise of
$10,000. The action is swift. Mercouri diverts the lighthouse
keeper, while Robert Morley slows up the spotlight.
Gilles Segal is lowered by an agitated Ustinov, switches
daggers and is pulled back to the roof. The perfect crime
is accomplished—almost. Ustinov thought he had disposed
of his last spy message and had not, and a little bird is
caught in the museum and sounds the alarm. In jail,
Mercouri's suggestion that their next mission of intrigue
be the Romanoff jewels, gets a glum response.
EXPLOITIPS:
Play up the international appeal of Istanbul, city of
mystery, Maximilian Schell's Oscar and Melina Mercouri's
Best Actress Award at Cannes.
CATCHLINES:
Here's Sex at Its Most Sophisticated, Crime at Its
Cleverest . . . Topkapi Means Cannon Ball in Turkish.
But Here It Means Sex. International Intrigue. Jealousy.
THE STORY: "Loma" (Eve Productions)
Lorna Maitland, bored with one-year marriage to James
Rucker in a canal shack, walks in the woods near the
run-down community and is raped by prison fugitive
Mark Bradley. The sudden encountei- satisfies Lorna to
the point where she takes Bradley back to the shack for
continuation of dalliance and diversion. At the salt pit.
where he laboriously tries to earn a living, Rucker is
taunted by fellow workers about his sexual prowess and
a fist fight breaks out. Back at the shack. Rucker and
Bradley square off for a battle to the end; the climactic
moments finds both Bradley and Lorna accidentally
killed.
EXPLOITIPS:
Ask cooperative newspaper editors to run a contest,
offering guest tickets for longest listings of features containing
a single woman's name. Use run-of-paper teaser
ads far ahead of playdate.
CATCHLINES:
Everybody Is Talking About "Lorna" ! Woman
They Called a Savage! . . . Fight to the Death! A Voluptuous
Woman Spurs on a Vicious. Knock-Down. Drag-
Oiit Battle!
BOXOFFICE BookinGuide Sept. 7, 1964

, Boxoffice,
,
Mo,
Dept,
'
•
per word, minimum S2.00, cash with copy. Four consecutive insertions lor price
CLOSING DATE: Monday noon preceding publication date. Send copy
s to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City. Mo. 64124
riELP
WANTED
South cjii UL.e theatre manyoars
ot age, white or Negro,
ahlal status, salary expected.
2.
\SS INDOOR MANAGER for
an first run theatre in the
as-Ft Worth area. Must be
in all phases of operation
)n. Top salary for right man
Me details and snapshot in
Joxoffice, 9936.
and assistcmt managers for
wtres' new CINEMA 1 and IIigfield,
Mass. Experience
reference required. Contact:
CINEMA I. Worcester. Mdss.
PRESENTATIVEI Outdoor Ad-
»rvice. Compensation comith
ability. Protected territory.
Company, Chetelc, Wise.
jmONS WANTED
Seneral Manager, experienced
s of theatre business, availlights
and all day Saturday
9921.
3S years experience, main-
it.
ind and equipment. Desires
employment. Boxoffice, 9932.
r experienced manager in lop
idwest theatre. Will relocate
lami Beach or Ft. Lauderdale.
lEATRE TICKETS
»rvice. Special printed roll
,000, $4075; 10.000, $13 75,
Each change in admission
iing change in color, $4.25
lie numbering extra. F.O.B
Cash with order. Kancet
Co , II, 109 W. 18th
C:iv R Mo
Y! SELL!
FRADEJ
IND
or
HELP
>OSITION
Through
XOFFICE
ified
Advertising
;st Coverage in the
d at Lowest Cost
Per Reader
ons for the price of 3
September 7. 1964
GENERAL EQUIPMENT USED
For flalo: Two complete Holmes booths
with 40 or 50 amp. lamps and stands
with sound. Will trade. Harold Owen,
Eteymour, Mo.
Like newl Strong 115 amp. lamps; U5-
230 Hobart generator; Motiograph AA
booth. 1220 E. 7th St., Charlotte, N.C.
FR 5-8481.
FOR SALE: Complete 35mm sound and
projection system and other theatre iurnishings
and equipment. Located Regent
Theatre, Grand Rapids, Michigan. Contact
Charles F. Horstman, RKO Theatres,
1740 Broadway, New York 19, N.Y.
EQUIPMENT FOR SALE
EQUIPMENT WANTED
Simplex booth. 70 amp. or larger. Send
ge, condition and cash price. Will buy
eparate. No junk. Harold Owen, Seymour,
TOP PRICES PAID—for soundheads,
lomphouses, rectiiiers, projectors, lenses
and portable projectors. What have you?
STAR CINEMA SUPPLY, 621 West 55th
Street, New York, 10019.
LCLEBfilOG HOUSE
THEATRES FOR SALE
least 75.000. Contact William Berger,
Metropole Hotel. Cincinnati, Ohio.
CENTURY C MECHANISMS. CENTURY
R3 soundheads, rectifiers, anamorphics.
Wanted to Buy or Lease: Indoor theatre
in Metropolitan area. Population at least
EQUIPMENT REPAIRING
All makes, all models projection equipment
repaired. LOU WALTERS SALES 6
SERVICE CO., 4207 LAWNVIEW AVE.,
DALLAS 27, TEXAS.
DRIVE-IN THEATRE EQUIPMENT
In-a-car heaters. ..
vcle AC
500 walls, 10' cord, f6 50 ea. Herman
'
Sales, 524 Smith St., Toledo 1, Ohio.
New in-cor electric heaters
market, will increase profit:
r months. See ad on page 19
atre Section this issue
SOUND PROIECTION
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
ARE YOU INTERESTED IN SAVING
MONEY? Belter Projection & Sound?
TROUT S MONTHLY SERVICE BULLETINS
AND MAINTENANCE MANUAL c ::, :-
Service data on projeclors. arc lamps.
rectifiers, generators, lenses, screens, carbons
and new Xenon lamps. Data on leading
makes of sound equipment, plus
"Course on Servicing Sound Equipment"
each month. Service data on amplifiers,
speakers and soundheads, plus schematics
every month For the PROIECTIONIST,
"XHIrlTOR ADT ivTAlRM.'.!.' Bulletins
published monthly. Service Manual and
Bulletins lor one year, only S7.95: Canada
S8.50; Foreign SIO. P.O. Cash or check.
No CODs. WESLEY TROUT. Editor, Publisher.
Knox Bldg.. P.O. Box 575, ENID,
OKLAHOMA. 73701.
BUSINESS OPPORTUNITIES
MANAGER WANTED: Tourist
attractions
are big business! National pork. 200,000
visitors at $1.00. Lease, sell. Box 56, Crown
Point, New York.
For SaU: Dnve-ln Theatre, 91/2 acres,
downtown theatre. County seat, no opposition.
One owner 33 years, reliring
widow, $10,000 down. Bessie Cooper, Box
507, Antlers, Oklahoma.
For lale: Doop south Taxos, BOO-car
drive-in theatre. Open year 'round, excellent
equipment. Reason, business another
stale. Boxoilice, 9927.
East Texas Theatre. 598 seats, now
closed. Owner, a professional man. Will
sacrifice land, building, and equipment
for $45,000 00. 1415 West Illinois, Dallas.
Texas 75224.
growing section of the U.S. Good business,
good properties . . . Reason for selling?
lust wanted to sell—no bad
nothing distressing—no hurry! !
health
Please
don't apply unless you hove a good
reasonable cash d< down payment.
office. 9935
750-seat theatre, suburb of Detroit.
$12,000 puts you in. Boxoffice, 9940.
On account of my heolth. will sacrifice
my two theatres for quick sale. Ski
Vue Drive-ln and Moore Theatre, located
in Plainville, Kansas. George F. Moore,
539 So. Santa Fe, Salina. Kas.
THEATRES WANTED
Wanted to Buy or Lease: Indoor theatre
in metropolitan areas, population at
200,000. Contact Harry Wald, 506 St
Charles St., St. Louis. Mo.
Wanted to buy or lease indoor or drivein
theatre in or near Cincinnati, Ohio. Contact:
Frances Hanford, Box 20138, Cincin
nati. O.. 45220
THEATRES FOR RENT
For lease; Indoor theatre, small New
England town. Low overhead, shows a
profit every year. Ideal for husband-wife
ot:eration. Very little cash required. Boxoffice.
9933
BUSINESS STIMULATORS
Bingo, more action $4.50 M cards. Other
games available, on, off screen. Novelty
Games Co., 106 Rogers Ave., Brooklyn
N. Y.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers ol
Hawaii, 670 S. Lafayette Place, Los An
geles 5, Calif.
Bingo Cards. Die cut 1, 75-500 combinations
1. 100-200 combinations. Con be used
for KENO. $4.50 per M. Premium Products,
339 West 44th St., New York 36, N. Y.
COMIC BOOKS—Surprise Bags — Free
Catalog. Hecht Mfg., 184 West Merrick
Road, Merrick, New York.
Beatle pictures. 1. 000 (6x10) $27.00
1,000 (4x6) $13.00. Larger quantities al
reduced prices. Write or call Printing and
Packaging Specialists. 4534 Wornall Road,
Kansas City, Mo. Phone PLoza 3-I8I9.
BEATLE ITEMS: Rings, Buttons. I-D labels,
etc. Yogi Bear Buttons. Send 25c
stamps for samples. Box 248. Pulaski.
Wisconsin.
GIVE-A-WAYS: Individually wrapped
Bubble Gum, Suckers. $7.20, 1. 000. Southern,
Box 246, Atlanta, Georgia 30301.
THEATRE SEATING
CHAIRS REBUILT ANYWHEREl Expert
workman:. int. ;*:;, omi ;,'-rvice, finest materials.
AR'THUR JUDGE. 2100 E. Newton
Ave., Milwaukee, Wisconsin,
POPCORN MACHINES
Brand new counter model, all electric.
Capacity, hundred portions per hour,
$199 00. Replacement kettles all machines.
120 S. Hoisted. Chicago 6, 111.
FILMS WANTED
Silent Films, llxl4s, trade magazines.
611 North Fairfax, Los Angeles, California.
35MM. NEW WESTERN or spectacle
ilm, right for Hong Kong and Macao. Decls
reply Bcxoli.ce 9956
Handy
Order
BOXOFFICE:
Subscription
^
825 Van Brunt Blvd.
Kansas City,
Form
Mo. 641,',4
Please enter my subscription to
BOXOFFICE, 52 issueii per year
(13 ol which contain The MODERN
THEATRE Section).
D
1 YEAR $5
n 2 YEARS $8
D 3 YEARS $10
n Rcmittonce Enclosed
THEATRE
TOWN
POSITION
n Send
Invoice
STATE

90% Of the new heater installations in 1963 were Golden Hot-Shots. For complete information, write to us today.
The Golden Hot-Shot Heater
circulates more heat faster and
requires less maintenance
than any other drive-in theatre heater.
If you douht this statement,
ask any of the following exhibitors.
(Partial list
of Golden Hot-Shot installations)
Clappison Drive-in, Hamilton, Ont.
Twilite Drive-In, London, Ont.
Northwest Drive-In, Toronto, Ont.
Billikin Drive-ln, Anchorage, Alaska
Automotive Drive-ln, Fremont, Calif.
Coliseum Drive-ln, Oakland, Calif.
El Rancho Drive-ln, San Jose, Calif.
Geneva Drive-ln, San Francisco, Calif.
Monte Vista Drive-ln, Mountain y\ew, Calif.
Mission Drive-ln, Daly City, Calif.
Moffet Drive-ln, Mountain View, Calif.
Parkvi/ay Drive-ln, Petaluma, Calif.
101 Drive-ln, San Rafael, Calif.
49'r Drive-ln, Del Paso Hts., Calif.
Rancho Drive-ln, San Pablo, Calif.
Redwood Drive-ln, Redwood City, Calif.
Sky View Drive-ln, Salinas, Calif.
Starlite Drive-In, North Sacramento, Calif.
Salinas Auto Movies, Salinas, Calif.
Hilltop Drive-ln, Richmond, Calif.
Star-Vue Motor Movies, Santa Rosa, Calif.
Tropicaire Twin Vue Drive-ln, San Jose, Calif.
Vallejo Drive-ln, Vallejo, Calif.
West Lane Drive-ln, Stockton, Calif.
Winchester Drive-ln, Campbell, Calif.
Fox Centennial Drive-ln, Littleton, Colo.
Monaco Drive-ln, Denver, Colo.
Candlelite Pix Twin Drive-ln, Bridgeport, Conn.
Bowl Drive-ln, West Haven, Conn.
Hartford Drive-ln, Newington, Conn.
Danbury Drive-ln, Danbury, Conn.
Meadows Drive-ln, Hartford, Conn.
Milford Drive-ln, Milford, Conn.
Norwalk Drive-ln, Norwalk, Conn.
Norwich-New London Drive-In, Uncasville, Conn.
Pike Drive-ln, Newington, Conn.
Ellis Drive-ln, New Castle, Del.
Price's Corner Drive-ln, Wilmington, Del.
Sky-Vu Drive-In, Idaho Falls, Idaho
Nampa-Caldwell Drive-ln, Nampa, Idaho
Sunset Drive-ln, Salmon, Idaho
Belaire Drive-ln, Granite City, III.
Dundale Drive-ln, East Dundee, 111.
Halsted Outdoor Theatre, Chicago, III.
Harlem Avenue Outdoor Drive-ln, Chicago, III.
Shop City Drive-ln, East St. Louis, III.
Lake Park Drive-ln, Muncie, Kan.
Charles Bowles Jaxon Drive-ln, Jackson, Ky.
Kenwood Drive-ln, Louisville, Ky.
Pike 27 Drive-ln, Cold Springs, Ky.
Southland 68 Drive-ln, Lexington, Ky.
Twilight Drive-ln, Louisville, Ky.
Carlin's Drive-ln, Baltimore, Md.
Elwood Drive-ln, Hagerstown, Md.
Ritchie Open Air, Glen Burnie, Md.
Super 170 Drive-ln, Odenton, Md.
Valley Drive-ln, Baltimore, Md.
Lynn Open Air, Lynn, Mass.
Meadow Glen Twin Drive-ln, Medford, Mass.
Memorial Avenue Drive-ln, W. Springfield, Mass.
Plainville Drive-ln, Plainville, Mass.
Riverdale Drive-ln, W. Springfield, Mass.
Wamesit Drive-ln, Tewksbury, Mass.
Battle Creek Auto, Battle Creek, Mich.
Bel Air Drive-ln, Detroit, Mich.
Algiers Drive-ln, Wayne, Mich.
Gratiot Drive-ln, Roseville, Mich.
Jolly Roger Drive-ln, Detroit, Mich.
Lakes Outdoor Theatre, Linden, Mich.
Miracle Mile Drive-ln, Pontiac, Mich.
Twilight Drive-ln, Saginaw, Mich.
Troy Drive-ln, Troy, Mich.
Town Drive-ln, Detroit, Mich.
Sky Drive-ln, Adrian, Mich.
U.S. Drive-ln, Flint, Mich.
Lucky Twin Drive-ln, Minneapolis, Minn.
Fairyland Drive-ln, Kansas City, Mo.
Holiday Drive-ln, Overland, Mo.
North Drive-ln, St. Louis, Mo.
South Twin Drive-ln, St. Louis, Mo.
Benton Drive-ln, Ft. Benton, Mont.
Skyview Drive-ln, Omaha, Neb.
Midway Drive-ln, Reno, Nev.
Atlantic Drive-ln, Pleasantville, N. J.
Super 130 Drive-ln, Leavittown, N. J.
Walter Reads Drive-ln, Oakhurst, N. J.
Starlite Drive-ln, Glouchester, N. J.
Newark Drive-ln, Newark, N. J.
Circle Drive-ln, Maple Shade, N. J.
Fiesta Drive-ln, Las Cruces, N. M.
Sky Vu Drive-ln, Silver City, N. M.
Tri-C Drive-ln, Albuquerque, N. M.
Acme Auto Theatre, Fairfield, Ohio
Canal Road Drive-ln, Cuyahoga Heights,
Dixie Drive-ln, Dayton, Ohio
Ferguson Hills Drive-ln, Cincinnati, Ohio
Fremont Drive-ln, Fremont, Ohio
Howland Drive-ln, Niles. Ohio
Miracle Mile Auto Theatre, Toledo, Ohio
Mt. Healthy Drive-ln, Mt. Healthy. Ohio
Ramona Drive-ln, Hamilton, Ohio
Springmill Drive-ln, Mansfield, Ohio
Summit Drive-ln, Cleveland, Ohio
Torch Drive-ln, Reynoldsburg, Ohio
Sherwood Drive-ln, Dayton, Ohio
Exton Drive-ln, Exton, Pa.
Chester Pike Drive-ln, Eddystone, Pa.
61st Street Drive-ln, Philadelphia, Pa.
Prov-Paw Drive-ln, Providence, R. 1.
Route 44 Drive-ln, Smithfield, R. I.
Shipyard Drive-ln, Providence, R. I.
Amity Drive-ln, Ephraim, Utah
Big See Drive-ln, Brigham City, Utah
Mt. Vernon Drive-ln, Alexandria, Va.
Sunset Drive-ln, Woodbridge, Va.
Crab Orchard Drive-ln, Beckley, W. Va.
Beckley Open Air Theatre, Beckley, W. Va
Highway 15 Drive-ln, New Berlin, Wis.
41 Twin Outdoor Drive-ln, Milwaukee, Wii
Lusk Drive-ln, Lusk, Wyo.
Sold Internationally Thru Theatre Supply Dealers
Visit us at the
'^:^^H~~'^^H~3'^^V~^^H~'^W^
V'^'' "^ "* "'^
TOA Convention-Booth 52 |„^3HLi2jJ^^^^^H^^j|^^^^^ ALLIED Convention-Booth 11
1214 Cherry St. • Toledo, Ohio 43608
SPEAKERS . HEATERS . JUNCTION BOXES . CASH CONTROL SYSTEMS • SOUND SYSTEIJS