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Because I am a Girl - Plan USA

Because I am a Girl - Plan USA

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married couples who in 2008 participated<br />

in ‘Pretty Ermats Meet Proud Erpats’<br />

– Pretty Mothers Meet Proud Fathers<br />

(PEMPE). After the training, Arlyn told<br />

other wives in the village about the<br />

positive changes in her husband. “I woke<br />

up one morning surprised to see my<br />

husband walking towards the stre<strong>am</strong> with<br />

our dirty laundry. He has never done the<br />

laundry before.”<br />

Most participants said the training<br />

not only resulted in positive changes at<br />

home, but also in their children’s school<br />

performance. The teachers reported<br />

that children were better groomed,<br />

arrived in school early, and many had<br />

their homework done. “Parents are now<br />

minding their children’s assignments and<br />

lessons,” said Rose Baganes, Salcedo<br />

district supervisor of the Department of<br />

Education. More parents now participate<br />

in school activities.<br />

PEMPE is part of the implementation of<br />

the Progr<strong>am</strong> Effectiveness Service (PES)<br />

and Empowerment and Reaffirmation<br />

of Paternal Abilities Training (ERPAT)<br />

progr<strong>am</strong>mes that <strong>Plan</strong> Philippines<br />

supports in partnership with the<br />

Department of Social Welfare and<br />

Development.<br />

<strong>Plan</strong> organises and trains ERPAT<br />

fathers, who then facilitate parenting<br />

skills seminars and work in groups<br />

in the community. ERPAT – also a<br />

colloquial term for ‘father’ – has been<br />

hugely successful in terms of engaging<br />

fathers in childcare and increasing their<br />

appreciation of women’s roles and work.<br />

In Llorente, a town in East S<strong>am</strong>ar, the<br />

ERPAT session on monetising women’s<br />

household work has even led to some<br />

fathers stopping smoking in order to<br />

contribute more to household finances.<br />

“Changing traditional beliefs which<br />

have been passed from one generation<br />

to another is an uphill climb because<br />

these cannot be changed overnight,” said<br />

Godofredo Capara, a local ERPAT trainer<br />

and a father of seven. “What is important<br />

is that we have started on that road and<br />

we have seen positive results. We are<br />

banking on that.”<br />

B e n n o N e e l e m a n<br />

4 “Everybody has a penis” –<br />

gender stereotypes in<br />

the early years<br />

“Boys are not allowed to play with Barbies.”<br />

One pre-school boy to another 43<br />

“As a father of two small girls, aged three<br />

years and eight months, I <strong>am</strong> frustrated by<br />

my constant struggle to find toys and, more<br />

importantly, literature, beyond the realms<br />

of princesses and fairies (all of whom seem<br />

only interested in finding a prince, wearing<br />

dresses and getting married).”<br />

Andrew Kinmont 44<br />

“We’ve begun to raise daughters more like<br />

sons... but few have the courage to raise our<br />

sons more like our daughters.”<br />

Gloria Steinem, US writer and feminist<br />

Even in the places where feminism has<br />

made the most inroads, young children still<br />

seem to adhere to very specific ideas of<br />

what it means to be a girl or a boy and a<br />

man or a woman. In her book ‘Delusions of<br />

Gender’, UK academic Cordelia Fine talks<br />

about the Bem f<strong>am</strong>ily, who decided to try<br />

and raise their two children, a boy and a<br />

girl, in a gender-neutral way. This is what<br />

happened when their son Jeremy, then<br />

aged four, “decided to wear barrettes [hair<br />

slides] to nursery school. Several times that<br />

day, another little boy told Jeremy that he,<br />

Jeremy, must be a girl because ‘only girls<br />

wear barrettes’. After trying to explain to<br />

this child that ‘wearing barrettes doesn’t<br />

matter’ and ‘being a boy means having a<br />

penis and testicles’, Jeremy finally pulled<br />

down his pants as a way of making his point<br />

more convincingly. The other child was not<br />

Getting<br />

behind the<br />

wheel in<br />

Egypt.<br />

impressed and simply said: ‘Everybody has a<br />

penis; only girls wear barrettes’.” 45<br />

These stereotypes are reinforced by giving<br />

girls ‘female’ toys such as dolls and teasets,<br />

and boys ‘male’ toys such as trucks<br />

and trains. Children learn that adult men<br />

and women hold different types of jobs and<br />

learn to categorise the ‘gender’ of household<br />

objects (such as ironing boards and tool<br />

boxes). Once again, this is reinforced by the<br />

marketing of toys as either boys’ or girls’. 46<br />

Interestingly, the fathers we spoke to in<br />

Benin believed that it was acceptable for boys<br />

to play with dolls: they mentioned that boys<br />

could “play whatever they want” and that<br />

playing with dolls “developed the spirit”. 47<br />

Superheroes – from Superman and<br />

Spiderman to Robin Hood and Aragorn in<br />

‘Lord of the Rings’ – are almost always male.<br />

Gary Barker, developmental psychologist and<br />

International Director of Instituto Promundo,<br />

notes that: “There are debates about<br />

whether superhero play is only about men’s<br />

and boys’ dominance over girls. It also seems<br />

to be about how little boys feel powerless<br />

before other boys and men. They know that<br />

‘real men’ are supposed to be powerful,<br />

and wearing the cape is also about trying<br />

to protect themselves from bullying and the<br />

violence of other boys.” 48<br />

Perhaps one of the reasons that this<br />

doesn’t change is that it is actively promoted<br />

by those producing and selling goods for<br />

small children. In 2007, the toy industry in<br />

the US was valued at $3.2 billion. 49<br />

And this is not just a Northern phenomenon:<br />

many countries import toys from the big<br />

US and multinational toy companies. In El<br />

Salvador, <strong>Plan</strong>’s gender Adviser, Beatriz De<br />

Paúl Flores, noted that it was very difficult to<br />

find toys that were not differentiated by sex,<br />

“because they are all imported; we don’t make<br />

any toys here ourselves.” 50,51<br />

Swedish children take on<br />

Toys R Us<br />

In December 2008, a class of children in<br />

Sweden noticed the Christmas Toys R Us<br />

catalogue had pages of pink for girls and<br />

pages of superheroes for boys. Philippe<br />

Johansen and Ebba Silvert, both aged 13,<br />

were shocked by this.<br />

Ebba said: “I think that girls can be<br />

superheroes if they want to; they don’t<br />

How advertisers describe toys<br />

Selling to boys<br />

Selling to girls<br />

have to look like little princesses. The<br />

boys were action and fighting and stuff<br />

and the girls were sitting at home and<br />

being cute.”<br />

They wrote a letter to the Advertising<br />

Ombudsman and to Toys R Us and on 9<br />

October the Ombudsman reprimanded<br />

Toys R Us. They found that out of 58<br />

pages of toys there were only 14 where<br />

boys and girls were pictured together<br />

with the s<strong>am</strong>e toys. On 44 pages, girls or<br />

boys were playing separately.<br />

Ebba says: “The Toys R Us Christmas<br />

catalogue has to change for next year.<br />

It made me feel very proud that we<br />

succeeded and I <strong>am</strong> very happy I learned<br />

that you can make a difference even if it<br />

seems impossible.” 52<br />

C r y s t a l S m i t h / w w w . a c h i l l e s e f f e c t . c o m<br />

40 the s tate of the world’s girls 41

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