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married couples who in 2008 participated<br />
in ‘Pretty Ermats Meet Proud Erpats’<br />
– Pretty Mothers Meet Proud Fathers<br />
(PEMPE). After the training, Arlyn told<br />
other wives in the village about the<br />
positive changes in her husband. “I woke<br />
up one morning surprised to see my<br />
husband walking towards the stre<strong>am</strong> with<br />
our dirty laundry. He has never done the<br />
laundry before.”<br />
Most participants said the training<br />
not only resulted in positive changes at<br />
home, but also in their children’s school<br />
performance. The teachers reported<br />
that children were better groomed,<br />
arrived in school early, and many had<br />
their homework done. “Parents are now<br />
minding their children’s assignments and<br />
lessons,” said Rose Baganes, Salcedo<br />
district supervisor of the Department of<br />
Education. More parents now participate<br />
in school activities.<br />
PEMPE is part of the implementation of<br />
the Progr<strong>am</strong> Effectiveness Service (PES)<br />
and Empowerment and Reaffirmation<br />
of Paternal Abilities Training (ERPAT)<br />
progr<strong>am</strong>mes that <strong>Plan</strong> Philippines<br />
supports in partnership with the<br />
Department of Social Welfare and<br />
Development.<br />
<strong>Plan</strong> organises and trains ERPAT<br />
fathers, who then facilitate parenting<br />
skills seminars and work in groups<br />
in the community. ERPAT – also a<br />
colloquial term for ‘father’ – has been<br />
hugely successful in terms of engaging<br />
fathers in childcare and increasing their<br />
appreciation of women’s roles and work.<br />
In Llorente, a town in East S<strong>am</strong>ar, the<br />
ERPAT session on monetising women’s<br />
household work has even led to some<br />
fathers stopping smoking in order to<br />
contribute more to household finances.<br />
“Changing traditional beliefs which<br />
have been passed from one generation<br />
to another is an uphill climb because<br />
these cannot be changed overnight,” said<br />
Godofredo Capara, a local ERPAT trainer<br />
and a father of seven. “What is important<br />
is that we have started on that road and<br />
we have seen positive results. We are<br />
banking on that.”<br />
B e n n o N e e l e m a n<br />
4 “Everybody has a penis” –<br />
gender stereotypes in<br />
the early years<br />
“Boys are not allowed to play with Barbies.”<br />
One pre-school boy to another 43<br />
“As a father of two small girls, aged three<br />
years and eight months, I <strong>am</strong> frustrated by<br />
my constant struggle to find toys and, more<br />
importantly, literature, beyond the realms<br />
of princesses and fairies (all of whom seem<br />
only interested in finding a prince, wearing<br />
dresses and getting married).”<br />
Andrew Kinmont 44<br />
“We’ve begun to raise daughters more like<br />
sons... but few have the courage to raise our<br />
sons more like our daughters.”<br />
Gloria Steinem, US writer and feminist<br />
Even in the places where feminism has<br />
made the most inroads, young children still<br />
seem to adhere to very specific ideas of<br />
what it means to be a girl or a boy and a<br />
man or a woman. In her book ‘Delusions of<br />
Gender’, UK academic Cordelia Fine talks<br />
about the Bem f<strong>am</strong>ily, who decided to try<br />
and raise their two children, a boy and a<br />
girl, in a gender-neutral way. This is what<br />
happened when their son Jeremy, then<br />
aged four, “decided to wear barrettes [hair<br />
slides] to nursery school. Several times that<br />
day, another little boy told Jeremy that he,<br />
Jeremy, must be a girl because ‘only girls<br />
wear barrettes’. After trying to explain to<br />
this child that ‘wearing barrettes doesn’t<br />
matter’ and ‘being a boy means having a<br />
penis and testicles’, Jeremy finally pulled<br />
down his pants as a way of making his point<br />
more convincingly. The other child was not<br />
Getting<br />
behind the<br />
wheel in<br />
Egypt.<br />
impressed and simply said: ‘Everybody has a<br />
penis; only girls wear barrettes’.” 45<br />
These stereotypes are reinforced by giving<br />
girls ‘female’ toys such as dolls and teasets,<br />
and boys ‘male’ toys such as trucks<br />
and trains. Children learn that adult men<br />
and women hold different types of jobs and<br />
learn to categorise the ‘gender’ of household<br />
objects (such as ironing boards and tool<br />
boxes). Once again, this is reinforced by the<br />
marketing of toys as either boys’ or girls’. 46<br />
Interestingly, the fathers we spoke to in<br />
Benin believed that it was acceptable for boys<br />
to play with dolls: they mentioned that boys<br />
could “play whatever they want” and that<br />
playing with dolls “developed the spirit”. 47<br />
Superheroes – from Superman and<br />
Spiderman to Robin Hood and Aragorn in<br />
‘Lord of the Rings’ – are almost always male.<br />
Gary Barker, developmental psychologist and<br />
International Director of Instituto Promundo,<br />
notes that: “There are debates about<br />
whether superhero play is only about men’s<br />
and boys’ dominance over girls. It also seems<br />
to be about how little boys feel powerless<br />
before other boys and men. They know that<br />
‘real men’ are supposed to be powerful,<br />
and wearing the cape is also about trying<br />
to protect themselves from bullying and the<br />
violence of other boys.” 48<br />
Perhaps one of the reasons that this<br />
doesn’t change is that it is actively promoted<br />
by those producing and selling goods for<br />
small children. In 2007, the toy industry in<br />
the US was valued at $3.2 billion. 49<br />
And this is not just a Northern phenomenon:<br />
many countries import toys from the big<br />
US and multinational toy companies. In El<br />
Salvador, <strong>Plan</strong>’s gender Adviser, Beatriz De<br />
Paúl Flores, noted that it was very difficult to<br />
find toys that were not differentiated by sex,<br />
“because they are all imported; we don’t make<br />
any toys here ourselves.” 50,51<br />
Swedish children take on<br />
Toys R Us<br />
In December 2008, a class of children in<br />
Sweden noticed the Christmas Toys R Us<br />
catalogue had pages of pink for girls and<br />
pages of superheroes for boys. Philippe<br />
Johansen and Ebba Silvert, both aged 13,<br />
were shocked by this.<br />
Ebba said: “I think that girls can be<br />
superheroes if they want to; they don’t<br />
How advertisers describe toys<br />
Selling to boys<br />
Selling to girls<br />
have to look like little princesses. The<br />
boys were action and fighting and stuff<br />
and the girls were sitting at home and<br />
being cute.”<br />
They wrote a letter to the Advertising<br />
Ombudsman and to Toys R Us and on 9<br />
October the Ombudsman reprimanded<br />
Toys R Us. They found that out of 58<br />
pages of toys there were only 14 where<br />
boys and girls were pictured together<br />
with the s<strong>am</strong>e toys. On 44 pages, girls or<br />
boys were playing separately.<br />
Ebba says: “The Toys R Us Christmas<br />
catalogue has to change for next year.<br />
It made me feel very proud that we<br />
succeeded and I <strong>am</strong> very happy I learned<br />
that you can make a difference even if it<br />
seems impossible.” 52<br />
C r y s t a l S m i t h / w w w . a c h i l l e s e f f e c t . c o m<br />
40 the s tate of the world’s girls 41