Boxoffice-March.01.1965

MARCH I, 1965 

Shirley MacLaine, who 

was nomed International 

Star of the Year by 

United Theatre Owners 

of the Heart of America, 

will receive the trophy 

signifying this coveted 

honor at the Show-A-Rama 

VIII convention in 

Kansas City this week. 

ACADEMY 

AWARD 

NOMINEES 

lONAL EXECUTIVE EDITION 

'I iiw ttclloiul Niwi Pun 1 All UMom

The red-hot 

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''My Blood Runs Cold" Jroy Donahue • Joey Heathertoii 

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NATIONAL FILM WEEKLY 

Publishtd in Nint Stclional Editioni 

BEN SHLYEN 

filor-m-Chief and Publiahot 

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Publisher & General Manager 

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965 

Jo. 19 

HOW RIGHT YOU ARE, MR. ADAMS! 

POINTING up how pernicious is the problem 

involved in advocations of film classification, 

John Q. Adams, executive vice-president 

of Interstate Theatres of Texas, presented some 

highly pertinent facts to the Dallas City Council, 

which is seeking to saddle motion picture theatres 

there with an impossible condition to even 

contemplate, let alone live up to. 

Cited by Mr. Adams are the differences of 

opinion that exist between reviewing committees 

of various organizations, as well as among 

themselves, as to whether a picture should be 

shown only to adults or not. None of these is 

a governmental group. This includes the Catholic 

Legion of Decency, Parent-Teachers Ass'n, The 

Green Sheet and the existing Texas Motion Picture 

Board of Review. And, as well, the opinions 

of respected magazines' motion picture critics. 

\ iz: The Green Sheet and the Legion of Decency 

designated "Tom Jones" as suitable for adults, 

but Life, Look, Time, Newsweek and many other 

magazines, Mr. Adams pointed out. applauded 

it as one of the funniest and delightful pictures 

in years; that it ran in Dallas for many weeks; 

that many people saw it two and three times; 

that some teachers of literature in the private 

and public schools of Dallas recommended that 

their students see 

it. 

"So," said Mr. Adams, "pictures recommended 

for adults are not all of an ilk. There are many 

shades." 

On the question of WHAT IS AN ADULT?, 

Mr. Adams cited the dictionary's definition: An 

adult is a MATURE PERSON. And, as to when 

a person is mature, he raised these salient 

fjuestions: 

Is a mature person one who is 16 years old 

and has been given the keys to the family car 

and bid goodnight with an admonition not to 

stay out too late? (With driver's training, this 

can take place at 15.) 

Is a girl who car-dates at 15 a mature person? 

Is a lad who puts on a uniform at 16 or 17 a 

mature person? 

Is a person 15. or 16, or 17, a mature person, 

assuming he is gifted? 

And. sadly enough, what about the people who 

are 21 years old. or more, who are still immature 

and irresponsible? 

Mr. Adams also pointed out: The law says 

that a person of 16, committing a felony, is responsible. 

We simply submit that one cannot 

separate the mature and the immature by age. 

To attempt to do so is a form of censorship, 

perhaps even more odious than total censorship. 

• • 

Indicating that the proposed Dallas ordinance 

would be a discriminatory act, Mr. Adams made 

the following remarks: 

Now, I think we have something else to regard: 

If the City of Dallas is going to set up 

a screening authority, then, to be consistent, it is 

going to need to police the other arts, such as 

books and magazines and other forms of communication. 

It seems to us that this new "Big Brother" null 

need to descend upo7i the libraries and the bookstores 

and the drug stores and diligently separate 

all this reading material into two groups: 

one suitable for adults and the other suitable 

for family reading. 

I would guess that all the family type books 

would be located on the first floor of the library 

and all the other books would be on tlie second 

floor. Could it be that no one under IS could 

take the elevator to the second floor? 

"Big Brother" will also want to take a look 

at television. We have here a list of 675 motion 

pictures, originally rated suitable for ADULTS 

which have been exhibited via television into 

homes. The operators of these television stations 

in Dallas and Fort Worth are our good friends. 

We are in the same business: Communication 

and entertainment. I would assume that the 

Committee— and the Council— must have given 

some thought as to how they are going to control 

television audiences. 

This new Authority will also want to take 

a look at the Dallas Theatre Center and Theatre 

3. and the other "little" theatres. Perhaps the 

Slimmer Musicals? 

And, of course, the daily press takes note of 

muggings, rape, murders and sexual deviation.^ 

every day. But, then, this is a form of communication, 

freedom of the press and free speech. 

No one in his right mind would question tlic 

right of the press to report and editorialize. 

One member of the Committee said to mc 

last summer: "We are not really concerned 

about the young people who live i7i the Park 

Cities or North Dallas. We are worried about 

the young people who live in West Dallas and 

who need to be protected from these films." 

If this is the sense of the Committee, then, 

in order to protect a relatively small number of 

people in West Dallas, many of whom can't afford 

to go to the movies anyway— they plan to 

install a cerisorship authority over the great 

bulk of our young people in the whole of Dallas. 

If the city of Dallas passes such an ordinance, 

it will apply only to the city limits. Now. bear 

in mind, most young people regard Adult pictures 

with a ho-hum attitude. Many adult-type 

pictures have complicated plots— are wordy— 

and often dull. Most young people prefer action 

pictures, western pictures, comedy pictures, Disney 

pictures and. even horror pictures. 

But, once you designate a picture as ADULT, 

and the AUTHORITY says: "You can't see 

this picture"— then you have created a challenge. 

Now, you have created a celebrated cause. 

And, like all young people all over the world, 

they will seek to beat it—and they will, i By 

driving to neighboring cities.) 

There seems to be ample documentation from 

sociologists, psychologists and dedicated social 

loorkers that morality begins in the home, plus 

Sunday School and the Church, and then the 

Scouts and the Y programs. 

Morality and good instincts cannot be 

legislated. 

(L

Learned 

Learned 

. . Hush, 

I Learned 

. . Hush, 

ACADEMY NOMINATIONS ANNOUNCED 

'Maty Poppins in Lead; 

Becket/ 'Fair Lady Near 

HOLLYWOOD—"Mai-y Poppins," Walt 

Disney production, distributed by Buena 

Vista, topped the list of nominations for 

the 37th annual awards of the Academy 

. 

of Motion Picture Arts and Sciences, scoring 

in 13 categories. "Becket" (Paramount) 

and "My Fair Lady" (Warner 

Bros.) followed with 12 each. 

"Zorba the Greek" and "Hush . . Hush, 

Sweet Charlotte," both 20th Century-Pox 

releases, tied for third place with seven 

nominations each. "The Unsinkable Molly 

Brown," MGM release, captuied six. 

The most startling upset in the selections 

was the omission of Audrey Hepburn 

among nominees for the best actress. She 

was expected to be named for "My Fair 

Lady." Julie Andi-ews, who originated the 

role of Eliza Doolittle in "My Fair Lady" 

but lost out in the film version to Miss 

Hepburn, was nominated for "Mary Poppins." 

Another musical performer, Debbie 

Reynolds, was named for "The Unsinkable 

Molly Brown." 

The Oscars will be presented April 5 at 

7:00 p.m. (PST) in the Santa Monica Civic 

Auditorium over the combined radio and 

television facilities of the American Broadcasting 

Corp. 

Best performance by an actor: Richard Burton in 

"Becket," a Hal Wallis production. Para.; Rex Harrison 

in "My Foir Lady," WB; Peter O'Toole in 

"Becket"; Anthony Quinn "Zorba the Greek," a 

in 

Rochley, Ltd. production, International Classics; Peter 

to Stop 

Sellers in "Dr, Strongelove Or: How 

Worrying and Love the Bomb," a Hawk Films, Ltd. 

production, Columbia. 

For the best performance by an actor in a supporting 

role: John Gielgud in "Becket"; Stanley Holloway in 

"My Fair Lady"; Edmond O'Brien in "Seven Days in 

May," Joel Productions, Para.; Lee Tracy in "The Best 

Man," a Millar-Turman production, UA; Peter Ustinov 

in "Topkapi," a Filmways Production, UA. 

Best performance by an actress: Julie Andrews in 

"Mary Poppins," Walt Disney Productions, Buena Vista 

Distribution Co.; Anne Bancroft in "The Pumpkin 

Eater," a Romulus Films, Ltd. production, Royol Films 

Int'l; Sophia Loren in "Marriage Italian Style," a 

Champion-Concordia production, Embassy Pictures; Debbie 

Reynolds in "The Unsinkable Molly Brown," a 

Marten production, MGM; Kim Stanley "Seance on 

in 

a Wet Afternoon," a Richard Attenborough-Bryan 

Forbes production, Artixo Productions, Ltd. 

Best performonce by an actress in a supporting role: 

Gladys Cooper in "My Fair Lady," WB; Edith Evans 

in "The Chalk Garden," Quota Rentals, Ltd. presents 

Q Ross Hunter production, Universol; Grayson Hall in 

"The Night of the Iguana," a Seven Arts production, 

MGM: Lila Kedrova in "Zorba the Greek," a Rochley, 

Ltd. production, International Classics; Agnes Moorehead 

in "Hush . . . Hush, Sweet Charlotte," on Associates 

8. Aldrich production, 20th-Fox. 

Best achievement in art direction of a black-andwhite 

picture: "The Americanization of Emily," a Martin 

Ransohoff production, MGM, George W. Davis, Hans 

Peters and Elliot Scott, set decoration: Henry Grace 

and Robert R. Benton; "Hush . . . Hush, Sweet Charlotte," 

on Associates 8. Aldrich production, 20th-Fox, 

William Glasgow, set decoration; Raphael Bretton; "The 

Night of the Iguana," a Seven Arts production, MGM, 

Stephen Grimes; "Seven Days in May," Joel Productions, 

Para, Cory Odell, set decoration; Edward G. Boyle; 

"Zorba the Greek," a Rochley, Ltd. production. International 

Classics, Vassilis Photopoulos. 

Best achievement in art direction of a color picture: 

"Becket," a Hoi Wallis production. Para., John Bryan 

and Maurice Carter, set decoration; Patrick McLoughlin 

and Robert Cartwright; "Mary Poppins," Walt Disney, 

BV, Carroll Clark and William H. Tuntke, set 

decoration; Emile Kuri and Hal Gausman; "My Fair 

Lady," WB, Gene Allen and Cecil Beaton, set decoration: 

George James Hopkins; "The Unsinkable Molly 

Brown," a Marten production, MGM, George W. Davis 

and Preston Ames, set decoration; Henry Grace and 

Hugh Hunt; "What a Way to Go," an Apjoc-Orchard 

production, 20th-Fox, Jack Martin Smith and Ted 

U A Tops With 8 

20-Fox, WB 5 Each 

Films; 

United Artists led the studios with 

eight pictures and nine nominations. 

Twentieth Century-Fox 

Bros, were next—20th-Fox 

and 

with 

Warner 

five 

pictures and 18 nominations, WB with 

five pictures and 17 nominations. Falling 

right behind: Paramount, four 

pictures, 16 nominations; MGM, four 

pictures, 13 nominations; Columbia, 

four pictures, 7 nominations, and Universal, 

three pictures, five nominations. 

A. Reiss. 

decoration: Walter M. Scott ond Stuart 

Best ochievement in cinematography of a black-andwhite 

picture: "The Americanization of Emily," a Martin 

Ransohoff production, M(3M, Philip H. Lothrop; "Fate 

Is the Hunter," an Areola Pictures production, 20th- 

Fox. Milton Krasner; "Hush . Sweet Charlotte," 

on Associates & Aldrich production, 20th-Fox, 

Joseph Biroc; "The Night of the Iguano," a Severi 

Arts production, MGM, Gabriel Figueroa; "Zorba the 

Greek," a Rochley, Ltd. production. International Classics, 

Walter Lassally. 

Best achievement in cinematography of a color picture: 

"Becket," a Hal Wallis production, Paro, Geoffrey 

Unsworth; "Cheyenne Autumn," a John Ford- 

Bernard Smith Production, Warner Bros., William Clothier; 

"Mary Poppins," Walt Disney, BV, Edward Colmon; 

"My Fair Lady," WB, Harry Stradling; "The Unsinkoble 

Molly Brown," a Marten Production, MGM, 

Daniel L. Fapp. 

Best achievement in costume design of a black-andwhite 

picture: "A House Is Not a Home," a Clarence 

Greene-Russell Rouse production. Embassy Pictures, 

Edith Head; "Hush . . . Hush, Sweet Charlotte," an 

Associates & Aldrich production, 20th-Fox, Norma 

Koch; "Kisses for My President," a Pearlayne production, 

WB, Howard Shoup; "The Night of the Iguana," 

a Seven Arts production, MGM, Dorothy Jeakins- "The 

Visit," a Cinecitta-Dear Film-Les Films du Siecle- 

P.E.C.S. production, 20th-Fox, Rene Hubert. 

Furse; 'Mary Poppins," Walt Disney, BV, Tony Walt 

"My Fair Lady," WB, Cecil Beaton. "The Unsinkable 

Molly Brown," a Marten production, MGM, Morton 

Haock; "What a Way to Go," on Apjac-Orchard production, 

20th-Fox, Edith Head and Moss Mabry. 

Best achievement in directing: "Becket," a Hal Wallis 

production. Para., Peter Glenville; "Dr. Strongelove Or; 

How I to Stop Worrying and Love the Bomb," 

a Hawk Films, Ltd. production. Col., Stanley Kubrick; 

"Mary Poppins," Walt Disney, BV, Robert Stevenson; 

"My Fair Lady," WB, George Cukor; "Zorba 

the Greek," a Rochley, Ltd. production, International 

Classics, Michael Cacoyannis. 

Best achievement in film editing: "Becket," a Hal 

Wallis production. Para., Anne Coates; "Father Goose," 

a Universal-Granox Production, Universal, Ted J. 

Kent; "Hush . . . Hush, Sweet Charlotte," on Associates 

& Aldrich production, 20th-Fox, Michael Luciano; 

"Mary Poppins," Walt Disney, BV, Cotton Worburton; 

"My Fair Lady," WB, Williom Ziegler. 

Best foreign language film of the yeor: "Raven's 

End," AB Europe Film (Sweden); "Sallah," a Sallah 

Film Ltd. production (Israel); "The Umbrellas of Cherbourg," 

a Parc-Madeleine-Beta Films Production 

(France); "Woman in the Dunes," Teshigahara production 

a 

(Japan); "Yesterday, Today and Tomorrow," a 

Champion-Concordia Production (Italy). 

Best music score—substontiolly original (for which 

only the composer shall be eligible); "Becket," a Hal 

Wallis production. Para., Laurence Rosenthal; "The 

Fall of the Roman Empire," a Bronston-Roma production, 

Poro., Dimitri Tiomkin; "Hush Hush, 

Sweet Charlotte," an Associates & Aldrich production, 

20th-Fox, Frank DeVol; "Mary Poppins," Walt Disney, 

Buena Vista, Richard M. Sherman and Robert B. Sherman; 

"The Pink Panther," a Mirisch-G-E production, UA, 

Henry Mancini. 

Best scoring 

which only the adapter and/or music director shall be 

eligible): "A Hard Day's Night," a Walter Shenson production, 

UA, George Martin; "Mary Poppins," Walt 

Disney, BV, Irwin Kostal; "My Fair Lady," WB, Andre 

Previn; "Robin and the 7 Hoods," o P-C production, 

WB, Nelson Riddle; "The Unsinkable Molly Brown," 

a Marten production, MGM, Robert Armbruster, Leo 

Arnaud, Jock Elliott, Jack Hayes, Colvin Jackson and 

Best song first used in an eligible motion picture: 

"Chim Chim Cher-ee" from "Mary Poppins," Walt 

Disney, BV, music and lyrics by Richard M. Sherman 

and Robert B. Sherman; "Dear Heart" from "Dear 

Heart," o W. B.-Out-Of-Towners production, WB, music 

by Henry Mancini, lyrics by Jay Livingston and Ray 

Evans; "Hush . . . Hush, Sweet Charlotte" from "Hush 

Sweet Charlotte," an Associates 8. Aldrich 

production, 20th-Fox, music by Frank DeVol, lyrics by 

Mock David; "My Kind of Town" from "Roljin and 

the 7 Hoods," a P-C production, WB, music by James 

Von Heusen, lyrics by Sammy Cahn; "Where Love Has 

Gone" from "Where Love Has Gone," a Paramount- 

Embassy Pictures production. Para., music by James 

Von Heusen, lyrics by Sammy Cahn. 

Best picture of the yeor: "Becket," a Hoi Wallis ;| 

production. Para., Hal B. Wallis, producer; "Dr. t 

Strongelove Or: How I Learned to Stop Worrying and i 

Love the Bomb," a Hawk Films, Ltd. production. Col., 

I 

Stanley Kubrick, producer; "Mary Poppins," Walt Dis- 

I 

ney, BV, Walt Disney and Bill Walsh, producers; "My i 

Fair Lady," WB, Jack L. Warner, producer; "Zorba i 

the Greek," a Rochley, Ltd. production. International 

\ 

Classics, Michael Cacoyannis, producer. 

| 

Best achievement in sound: "Becket," Sheppertijn Studio 

Sound Department, John Cox, sound director; 

"Father Goose," Universal City Studio Sound Department, 

Waldon O. Watson, sound director; "Mary Poppins," 

Walt Disney Studio Sound Department, Robert 

0. Cook, sound director; "My Fair Lady," Warner 

Bros. Studio Sound Department, George R. Groves, 

sound director; "The Unsinkable Molly Brown," Metro- 

Goldwyn-Moyer Studio Sound Department, Franklin E. 

Best ochievement in sound effects: "Goldfinger," an 

Eon production, UA, Norman Wanstall; "The Lively 

Set," Universal, Robert L. Bratton. 

Best achievement in special visual effects; "Mary 

Poppins," Walt Disney, BV, Peter Ellenshaw; "7 Faces 

of Dr. Loo," a Galaxy-Scarus production, MGM, Jim 

Donforth. 

Best screenploy—based on material from another 

medium: "Becket," a Hal Wallis production. Para., 

screenplay by Edward Anholt; "Dr. Strongelove Or; How 

to Stop Worrying and Love the Bomb," a 

Hawk Films, Ltd. production. Col., screenplay by Stanley 

Kubrick, Peter George and Terry Southern; "Mary 

Poppins," Walt Disney, BV, screenplay by Bill Walsh 

ond Don DaGradi; "My Fair Lady," WB, screenplay 

by Alan Joy Lerner; "Zorba the Greek," o Rochley, 

Ltd. production. International Classics, screenplay by 

Michael Cacoyannis. 

Best story and screenplay—written directly for the 

screen: "Father Goose," o Universal-Granox production. 

Universal, story by S. H. Barnett, screenplay by 

Peter Stone and Frank Tarloff; "A Hard Day's Night," 

a Walter Shenson production, UA, story and screenplay 

by Alun Owen; "One Potato, Two Potato," a Bawaico 

Picture Production, Cinema V Distributing, story by 

Orville H. Hampton, screenplay by Raphael Hayes and 

Orville H. Hampton; "The Organizer," o Lux-Vides- 

Mediterronee Cinema production, Walter Reode-Sterling- 

Continental Distributing, story and screenplay by Age, 

Scorpelli and Mario Monicelli; "That Man From Rio," an 

Ariane-Les Artistes production, Lopert Pictures, story 

J. P. and screenplay by Rapeneau, Arione Mnouchkine, 

Daniel Boulonger and Philippe De Broca. 

Best achievement in documentary production: Features: 

"The Finest Hours," Le Vien Films, Ltd., Columbia, 

Jack Le Vien, producer; "Four Days in November," 

David L. Wolper Productions, UA, Mel Stuart, 

producer; "The Human Dutch," Haanstra Filmproductie, 

Bert Haanstra, producer; "Jacques-Yves Cousteou's 

WORLD WITHOUT SUN," Flimad-Les Requins, 

Associes-Orsay- CEIAP, Col., Jacques-Yves Cousteau, 

producer; "Over There, 1914-18," Zodiac Productions, 

Pathe Contemporary Films, Jean Aurel, producer. Short 

Subjects: "Breaking the Habit," American Concer Society, 

Modern Talking Picture Service, Henry Jacobs 

and John Korty, producers; "Children Wiihout," National 

Education Ass'n, Guggenheim Productions; "Keno- 

)uak," Notional Film Board of Canada, "Nine From 

Little Rock," United States Information Agency, Guggenheim 

Productions; "140 Days Under the _>A'orld," 

Best achievement in short subjects: Cartoons: "Christmas 

Cracker," National Film Board of Canada, Favorite 

Films of California; "How to Avoid Friendship," 

Rembrandt Films. Film Representations, William L. Snyder, 

producer; "Nudnik No. 2," Rembrandt Films, Film 

Representations. William L. Snyder, producer; "The Pink 

Phink." Mirisch-(3eoffrey Productions. UA, David H. De- 

Potie and Friz Freleng, producers. Live action subjects: 

"Casals Conducts: 1964," Thalia Films. Beckmon Film 

Corp., Edward Schreiber, producer; "Help! My Snowman's 

Burning Down," Corson Davidson Productions, Pathe 

Contemporary Films, Carson Davidson, producer; "The 

Legend of Jimmy Blue Eyes," Robert Clouse Associates, 

Topaz Film Corp., Robert Clouse, producer. 

BOXOFFICE March 1, 1965

TOA Meeis, Reports 

Progress on Charter 

CHICAGO—Officials of Theatre Owners 

of America met in Chicago February 18 

and reported some progress made on revision 

of the proposed constitution and bylaws 

for TOA and Allied States Ass'n of 

Motion Picture Exhibitors. 

The changes are designed to meet some 

criticism and objections voiced at the 

Allied board meeting in January which 

delayed the expected completion of the 

charter. These changes are expected to 

reassure some small theatre operators who 

have had misgivings about circuit domination 

of the board of directors for the unified 

exhibitor organization, and effects on 

future membership in regional units of 

provisions limiting membership in the new 

national group to indi\iduals after existing 

organizations have been taken in. 

Contrary to earlier reports, no Allied 

representatives were on hand. Present were 

Sumner Redstone. TOA president: Joseph 

Alterman, executive secretary: John Rowley, 

John Stembler. Myron Blank. George 

Kerasot«s and Julian Rifkin. 

Selmur. AB-PT Affiliate. 

To Make 'Shindig' Film 

HOLLYWOOD — Selmur Productions 

plans to expand into motion pictmes with 

the filming of a "Shindig" musical in 

April and May, for release this summer, 

annoimces Selig J. Seligman, executive 

producer and president. 

Based on the weekly television series, 

the film will be produced and directed 

by Rod Amateau, with Joel Kane as the 

writer. These two were responsible for the 

successful "Dobie Gillis" TV series. 

Up to now, Selmui' has been active in 

television, with five network series. Besides 

"Shindig." Selmur, a subsidiary of 

American Broadcasting-Paramount Theatres, 

has on ABC-TV "Combat," "Day in 

Court," "General Hospital" and "Young 

Marrieds." 

Miss Kaufman Appointed 

Rank U.S. Sales Head 

NEW YORK — Eugenie Kaufman, new 

American representative of Rank Film 

Sales, Inc, has been 

made sales manager 

and secretary. She 

w'ill be responsible 

for U.A. distribution 

agreements. Her first 

was for "Seance on 

a Wet Afternoon." 

Negotiations are in 

work for the licensing 

of TV rights for a 

large number of 

Rank films to Walter 

Eugenie Kaufman Reade-Sterling. 

Before joining 

Rank in April 1960, Miss Kaufman was 

an account executive for Benjamin Sonnenberg. 

Inc., public relations company. 

Ad Film Festival Dates 

Changed to June 14-19 

CANNES—The Screen Advertising World 

Ass'n announced it has changed the dates 

for the 12th annual International Advertising 

Film Festival to June 14 through 

June 19 at Cannes. 

The dates originally were June 21 to 

June 26 here, but would have conflicted 

with the meeting of the International 

Union of Advertisers, scheduled June 22 

and 23 in Oslo. 

MGM, AADA Map 

Taleni Agreement 

NEW YORK— Talks are under way on a 

talent-development agreement between 

MGM and the American Academy of Dramatic 

Arts, which would provide for a 

yearly MGM grant to 

the academy, sponsorship 

of yearly scholarships and a 

"graduate" program conducted by the 

studio, with the academy taking part as 

an "advisor." Frances Puller, academy 

president, and her husband Worthington 

Miner, vice-president, announced the projected 

agreement. 

Benjamin Melniker. MGM vice-president 

and general counsel, said the company was 

enthusiastic and had "no doubt" that it 

would come about. Details, he added, will 

not be released until they are all worked 

out. He said MGM's agreement will differ 

somewhat from ABC's arrangement with 

the academy. 

The ABC agreement, announced February 

18, includes ABC granting $50,000 a 

year to the academy and also donating 

$12,000 a year or more for at least 16 

scholarship students, selected at auditions 

in New York, Los Angeles and Chicago 

each year, starting In May. After a year's 

training, the grants may be renewed to 

cover tuition for the second and final year 

of the course. 

The announced agreement was for ten 

years, with ABC having the right to cancel 

ahead of time. This agreement is exclusively 

for television. 

Michaels Joins Rugoff 

As Deneau Assistant 

NEW YORK—Ira Michaels has joined 

Rugoff Theatres as assistant to Sidney 

G. Deneau, executive vice-president and 

head of film buying. He left the post of 

vice-president and general sales manager 

of Janus Films to take the new position. 

Michaels entered the industry in 1936 

as a booker with Columbia. From 1937 to 

1949 he was New York sales manager 

for the Selznick Releasing Organization, 

and in 1956 became New York branch manager 

for Distributors Corp. of America. He 

joined Lopert Pictures five years later as 

New York sales manager and became vicepresident 

of Janus Films in 1960. 

Dual 'Cassidy' 

Premiere 

HOLLYWOOD—A dual world premiere 

of MGM's "Young Cassidy '—attended by 

a galaxy of famous film and civic personalities 

— took place in London's Empire 

Theatre and Dublin's Adelphi Cinema on 

February 24. The latter will benefit the 

Variety Club of Ii-eland. The two producers 

of the John Ford film hosted the two gala 

events. 

NOW THE SEARCH IS OVER! 

BOXOFnCE March 1, 1965

. . and 

Shooting Begins on Levine's 'Harlow' 

With June 25 Set for Release Date 

ers Ass'n (TEDA) has arranged an intensive 

working program for its meetings 

HOLLYWOOD—Champagne and caviar 

for breakfast to the tunes of a Dixieland WB Is Offering Exhibitors March 21-24 at Del Webb's brand new 

band and ceremonies reminiscent of Hollywood's 

"golden '30s" officially launched 

Free Short on 'Cheyenne' Towne House, Phoenix, Ariz. The meetings 

production of Joseph E. Levine's "Harlow" 

at Paramount Wednesday. February 

NEW YORK — 

originally 

Warner 

had been scheduled 

Bros, is offering 

for March 

14-17 in the 

free to exhibitors a 19-minute Technicolor 

same city. 

short, "The 

24. The picture is to be ready for opening 

Cheyenne Autumn 

These 

Trail." narrated 

by James Stewart, six weeks TEDA 

meetings will amount to a national 

convention for 

in advance 

of the national release of "Cheyenne 

and during the 

in 600 theatres June 25. Levine said, with 

four-day sessions they have scheduled two 

about $1 million expected to be spent for 

board of directors meetings 

Autumn," 

and their annual 

election of officers. 

April 14 for the Easter holiday 

advertising. 

season. "Cheyenne Autumn" TESMA also will 

completed its 

About 200 guests, including film stars, 

conduct its annual membership meeting 

studio people and correspondents from 

roadshow dates in Super Panavision 70 the 

and a board of directors meeting during 

newspapers, magazines, television and 

end of February in New York, Los Angeles, 

the sessions. 

Chicago, Denver and Houston. 

radio joined producer Levine. star Carroll 

Baker and Howard W. Koch. Paramount 

"The Cheyenne Autumn 

TEDA has invited theatre equipment 

Trail." which 

dealers who are not members of TEDA 

vice-president of the studio and production, 

for the event. 

invitation to members of Theatre Equip- 

was produced and directed by Ronald Saland. 

written by Bui-t Sloane and photo- 

to be present and has extended a special 

Featured with Miss Baker 

graphed by Ross Lowell, can stand as 

in the film 

a 

ment and Supply Manufacturers Association 

(TESMA) to participate. 

fine 

are Michael Connors, as the movie 

entertainment and informational short 

star; 

Red Buttons, the film agent; Angela Lansbury, 

who has the role of Mama Jean 

on any program but it is primarily a 

Phil Wicker, president of TEDA, has .said 

strong promotional buildup for the feature 

Bello, 

that the first three days of the meetings 

film. 

Jean Harlow's mother; Peter Lawford, the 

Telling the story of how the Cheyenne 

are to be a working forum, during which 

tribes 

enigmatic film executive, and Italian star 

went through the ordeal dramatized 

manufacturers have been invited to present 

in 

Raf Vallone. portraying Marino Bello, stepfather 

of Harlow. 

the John Ford feature, it also shows 

in detail to the dealers whatever new or 

how the tribe lives today as told through 

modified equipment they now have ready 

Levine pointed out that the start of production 

on the pictui-e marked the 

the eyes of John Woodenleg, cmrent president 

of 

for sale to theatres and auditoriums. 

culmination 

of exhaustive research and dig- 

the Northern Cheyenne Tribal Two manufacturers, Century Projector 

Council; Williamette Youpee, former Miss 

Corp., and Strong Electric Corp.. have arranged 

special meetings with their own 

ging. "We have used all of om- resources 

Indian America, and Richard Roundstone. 

and abilities so that we can present Jean 

a Cheyenne boy who lives on the Cheyenne 

dealers, and two other manufacturers, 

Harlow as she lived. We have taken 

Indian 

meticulous 

care with every detail. We have 

reservation at Lame Deer. Montana. 

Edw. H. Wolk, Inc., and C. S. Ashcraft 

Less than four per cent of the 19-minute Manufacturing Corp., are sponsoring 

footage of "The Cheyenne Autumn Trail" 

left nothing to chance." 

luncheons during the meetings. 

is 

In launching "Harlow" in Technicolor 

composed of brief flashes from the feature. 

Several manufacturers have indicated 

and Panavision, Levine said, "We've waited 

"Cheyenne Autumn" and, although that they will engage special VIP suites at 

the players are 

for this day for almost two 

not identified, 

hectic years. 

moviegoers the Towne House, for the entertainment 

will catch glimpses of 

We are reporting an 

Canoll Baker, 

era that's exciting 

Richard 

and education of dealers. 

and dramatic . the life of a person 

Widmark, Ricardo Montalban, Gilbert The Carbon Products Division of Union 

who lived through that era. Jean Harlow 

Roland and George O'Brien, as well as Carbide Corp. (National Carbons) will entertain 

at a cocktail party on the opening 

Stewart. 

is a part of America." 

To glamorize the production start, Levine 

took a page from Hollywood's most 

Warner Bros, has made 100 prints of evening (Sunday, March 21) which will 

the short to play theatres between March be followed immediately by a dinner and 

glorious past and re-created an event which 

and mid-April and is also making 16mm entertainment sponsored by TESMA. 

prints for clubs, schools, etc. 

would rival the days when Miss Harlow 

reigned as the movie 

Warner Bros, previously made a promotional 

short, "Vacationland. U.S.A.," to 

queen. 

promote "Spencer's Mountain" and one 

to promote "The Incredible Mr. Limpet" 

Embassy Releases Musical, 

'Seaside Swingers' 

NEW YORK—Joseph E. Levine's Embassy 

Pictures has acquired "Seaside 

Swingers," a British-made musical in 

Technicolor and Techniscope, for theatrical 

release in the U.S. and Canada. The 

pictm-e. which was produced by Maurice J. 

Wilson and Ronald J. Kahn and directed 

by James Hill, stars Fi-eddie and the 

Dreamers, British singing group who will 

introduce 14 new songs to American audiences, 

and John Leyton, Liz Eraser and 

Ron Moody. 

Embassy plans a spring release. 

Kubrick Named Director 

NEW YORK— Stanley Kubrick, who directed 

"Lolita" and "Dr. Strangelove." 

will direct "Journey Beyond the Stars" 

for MGM. Robert H. O'Brien, MOM president, 

said filming will start in Europe in 

August in the Cinerama process and in 

color. A novel with the same title is about 

to be published. The author, Arthur C. 

Clarke, is an authority on the communications 

satellite system. 

but these made greater use of trailer 

copy. In "Cheyenne Autumn Trail," the 

feature is never mentioned except at the 

end. 

"The industry should make more films 

Morris Agency Disclaims 

Public Ownership Rumor 

NEW YORK — The William Morris 

Agency has denied that it is soliciting 

public ownership. A belief that it arose 

as the result of newspaper articles about 

William S. Morris, Inc.. dealers in secui'ities, 

was expressed by Nat Lefkowitz, 

company treasui'er and senior executive officer 

here. He said public ownership would 

be wrong for his company as stockholder 

pressm-es for profits could affect its relations 

with the artists it represents. He 

said Wall Street has several times urged 

the company to go public. 

ReselTEDA-TESMA 

Meetings for Mar. 21-24 

NEW YORK—Theatre Equipment Deal- 

Columbia Meet Stresses 

Prospects in Far East 

TOKYO—The importance of the growing 

Far East market to Columbia Pictures 

was detailed by Leo Jaffe, executive 

vice-president, over the weekend to 

a meeting of 20 top-level executives convened 

by Mo Rothman, executive vicepresident 

of Columbia Pictures International. 

The sessions, which lasted four days, 

through February 23 were to provide plans 

for expansion of operations. They were the 

of this nature which, like the Johnson's 

Wax promotional feature, "To Be Alive," 

at the World's Fair, never actually mentioned 

the product but created good will for 

the company, according to George Nelson 

and Ernie Grossman of the WB home office 

second in a series of conferences started 

the week before in London. 

staff. 

Jaffe told key Par Eastern and Australasian 

representatives that the area 

"is one of the most important film markets 

in the world today," and noted that "Columbia 

has always studied these ten-itories 

carefully when fonnulating production 

plans." 

Among those attending were Bert 

Obrentz, assistant to Rothman; E. A. Levine. 

sales control manager for the international 

company, and Martin Blau, 

its publicity manager. They saw "Lord 

Jim," "Major Dundee" and "The Collector." 

The conferences will continue through 

April. A meeting in Rio de Janeiro will 

start April 3. 

BOXOFFICE

NGC 13-Week Gross 

Rises to $17,781666 

LOS ANGELES—Net opiTaUng income 

of National General Corp. for the 13 weeks 

ending December 29. rose to $644,833, or 

18 cents a share on the 3.593.973 common 

shares outstandins;, announces Eugene V. 

Klein, chairman and president. 

In the comparable 1963 period the theatre 

operator and entertainment company 

reported net operating income of 

$434,143. or 12 cents a share, on 3,590,443 

shares out^standing. 

Gross income for the 13 weeks, derived 

primarily from theatre admissions, sales, 

rentals and ser\ices. amounted to $17,781.- 

666. compared to $16,765,859 in the ycarago 

first quarter. National General's 

share of income from Columbia Savings 

and Loan A&s'n is included in NGC gross 

income and earnings during the new first 

quarter but not in the prior year period. 

Ken C. Banes. W. B. Uhlhorn 

Ncnned Alexander Veeps 

DENVER — Cortlandt S. Dietler. president 

of Alexander Film Co., has named 

Ken C. Banes, Hollywood, vice-president, 

production, and William B. Uhlhorn, Denver, 

vice-president-sales of this 46-year-old 

film production company. 

Uhlhorn. with an extensive backgi-ound 

of sales and marketing management, will 

assimie direct supervision of all sales efforts 

for Alexander which maintains sales 

offices in Chicago, Denver, Detroit, Los 

Angeles, New York, St. Louis and Toronto. 

Banes, who has 16 years in agency commercial 

production, recently headed TV 

production at Jen-y Fairbanks studio 

in Hollywood. He will supervise all production, 

which includes TV and theatre 

screen commercials, business, educational 

and industrial film, laboratory and distribution. 

He was formerly assistant director 

of television for D. P. Drother in Detroit. 

Davis, De Havilland Tour 

Five Keys for 'Charlotte' 

NEW YORK — Bette Davis and Olivia 

de Havilland, the two-time Academy 

Award-winning stars of "Hush . . . Hush. 

Swêet Charlotte," which 20th Century- 

Pox will release in April, started a tour 

of five key cities to promote the film 

February 25 in Dallas. The two came to 

New York February 26 to meet with representatives 

of newspapers and magazines 

and appear on radio and TV shows until 

March 4. 

The two stars W'ill go to Boston Friday 

^ tional Films, it was 

^g^^^^\ rcpoi'ted by James E. 

^K, ^ Perkins, president, at 

^HL^ 

I 

the end of the com- 

^^H|n| 4S* 

pany's t h r c e-day 

^^^^*^ 

sales meeting in Lon- 

^^|L ^^ don last week. Schack 

J^^k,^^^ has headquartered in 

^^^^fcT^^ Paris for four years 

^^H^^BpC^ in the same 

^^^^HIK^^^ continental Europe 

^^^^^^^" and the Near East. 

Guenter Schack Perkins al.so reported 

that Ai-mand 

Cardea will assimie new duties as executive 

coordinator for special promotional 

projects, reporting to Schack. He has been 

serving Paramount since 1950 in Europe 

in various capacities. 

Jerrold 

Siegel Named 

Ad Director by Filmack 

CHICAGO — Jerrold Siegel, who was 

heading his own agency, has joined the 

Filmack Trailer Co. as advertising director 

of its theatre division. He will direct 

the company's monthly publication Inspiration, 

and be in charge of trade paper and 

direct mail advertising. He also will be 

responsible for ideas for film trailers and 

help exhibitors in their film exploitations. 

Kranze Quits Cinerama 

Post; Consultant Now 

HOLLYWOOD - Bernard G Kranze. 

vice-president of distribution and exhibition 

for Cinerama, Inc., has resigned and 

has been named a consultant to the company, 

with headquarters in New York. 

Many of Cinerama's operations are beinu 

transferred from New Yoik to Los Angeles, 

as part of its reorganization as a motion 

picture and exhibition licensing company. 

The company is starting a drive to get 

back in the black. One major goal is to 

supply Cinerama theatres with enough 

product to keep them going consistently, 

including the first science-fiction Cinerama 

film, "Journey Beyond the Stars," announced 

by MGM for a production start 

August 16. 

Other pictures already relea.sed or due 

soon in the widescreen process include 

MGM's "Caravans:" UA's "The Greatest 

Story Ever Told," "Hallelujah Trail" and 

"Khartoum:" John Prankenheimer's 

"Grand Prix:" Warner Bros.' "Battle of the 

Bulge:" probably Martin Ransohoff's "Ice 

Station Zebra," also for MGM, and possibly 

"The Blue and White Nile," a Cineramaowned 

property. 

Pick 'Arabesque' Stars 

NEW YORK— Gregory Peck and Sophia 

Loren will star in "Arabjsque." to 

be produced and directed in England by 

Stanley Donen for Universal release. Color 

production will start in London in April. 

1 THE PRICE FOR UNCOVERING THE SECRET OF | 

1 THE SATAN BUG COMES HIGH -YOUR LIFE! F

— 

Womelco Net Earnings 

Climb to $3,053,597 

MIAMI—Earnings per share of Wometco 

sive yearly increase since Wometco first 

became a publicly owned corporation in 

1959. Net income after taxes for fiscal 1964 

rose 39.8 per cent to $3,053,597. In 1963, 

net income was $2,185,026. 

Gross income last year climbed 41.1 per 

cent to $31,991,705, compared with $22,- 

677,534 in 1963. Cash flow generated from 

earnings in 1964 amounted to $5,027,202 

or $2.26 per share, contrasted with $3,412,- 

546 and $1.56 per share in 1963. 

All figures have been adjusted for the 

25 per cent stock dividend paid in December, 

1964. Dividends paid in 1964 totaled 

$727,583. 

The year 1965 marks the 40th anniversary 

of Wometco. Incorporated in 1925, 

the company has grown from a one-theatre 

business to a diversified corporation. 

Screen Gems Buys Orleans 

TV Station for $8 Million 

NEW ORLEANS — Screen Gems has 

signed agreements for the purchase of 

100 per cent of the stock of the New Orleans 

Television Corp., licensee of WVUE, 

the ABC-TV affiliated station in New Orleans, 

for approximately $8 million, subject 

to PCC approval. 

Jerome S. Hyams, executive vice-president 

and general manager of Screen Gems, 

said this is the third venture into the 

broadcast field the company has made in 

four years. The company acquired WAPA- 

TV in San Juan, Puerto Rico, in 1962 

and KCPX-TV and KCPX-AM and FM 

Radio, Salt Lake City, in 1963. 

To Open First Cinerama 

Theatre in Puerto Rico 

SAN JUAN—Commonwealth Theatres of 

Puerto Rico, Inc., announces it has reached 

agreement with Cinerama, Inc., for the 

exclusive right to the process on the island 

and will open the first Cinerama theatre 

here. 

The new theatre is to make its debut 

during Easter week with "How the West 

Was Won." Commonwealth has opened the 

first art theatre here and its first 1.400- 

seat "pictui-e palace." The fii-m also is engaged 

in vending, screen advertising and 

film distribution. 

Manson Signs for Foreign 

Rights to 'Indian Paint' 

HOLLYWOOD — Manson Distributing 

Corp. has signed an exclusive deal with 

Eagle American Films for the foreign sales 

rights to the Johnny Crawford film, "Indian 

Paint," and "Naked and the Brave." 

The firm has agents in Germany and Austria, 

Chris Nebe, located in Munich and 

Alain Vannier in Paris where the firm 

covers France, Belgium, Switzerland and 

Holland. Gerald Fernback handles the 

United Kingdom from London for Edmund 

Boldman, president of Manson. 

Salvador Dali 'Creates' 

Art for 20th-Fox Film 

NEW YORK—Salvador Dall, worldcommissioned 

by Darryl F. Zanuck, president 

of 20th Century-Fox, to create his 

Enterprises climbed to a record $1.37 for first hallucinatory painting for the currently 

the year ending January 2, up 37 per cent 

from the previous year's $1 a share earningsstrated 

filming "Fantastic Voyage," demon- 

his unique (?) methods of painting 

the company has announced. 

at the National Cash Register Co. on 

Mitchell Wolfson, president, said 1964's Madison Avenue, where he was assisted by 

record earnings marked the sixth succes- 

the company's computer system in making 

outlandish markings on mat board 

and also on the Madison Avenue plate 

glass windows, as the press and crowds 

outside watched in amazement. 

Saul David, producer of "Fantastic 

Voyage," suspended shooting of the picture 

on the coast for two days to bring 

two of the stars, Stephen Boyd and newcomer 

Raquel Welch, to New York. Miss 

Welch, attired in a gold bikini, posed for 

Dali's painting. 

At a luncheon which followed at Delmonico's, 

Jonas Rosenfield jr., 20th-Fox 

vice-president in charge of advertising, 

publicity and exploitation, said that Dali's 

art work will probably be used in the ad 

campaign for the picture, which will be an 

important fall release. David, who has 

already completed "Von Ryan's Express," 

starring Prank Sinatra, for 20th-Fox. will 

produce "Our Man Flint" on completion of 

"Fantastic Voyage" in March. James Cobum 

will star in this, he said. 

Boyd, who said he is trying to "break 

away from costume pictures" (he starred 

in "Ben-Hur" and the more-recent "Fall 

of the Roman Empire") was nevertheless 

pleased to hear that his Italian costume 

epic, "Imperial Venus," made several 

years ago with Gina LoUobriglda, will 

finally be released in the UB. by Rizzoli 

Films. 

Legion of Decency Endorses 

'Greatest Story/ 'Music' 

NEW YORK—The National Legion of 

Decency has given A-1 classification to two 

major company roadshow films—George 

Stevens' "The Greatest Story Ever Told," 

a United Artists release, and Robert Wise's 

"The Sound of Music," for 20th Century- 

Fox. 

In regard to "The Greatest Story," the 

Legion declared that "this film deserves 

the patronage of the entire family." The 

Legion also praised "The Sound of Music" 

as "thoroughly refreshing family entertainment." 

"The Sound of Music" is the 38th pictui-e 

to be singled out by the Legion since 

its policy of six years ago. citing films 

which are considered especially worthy of 

attendance by Catholics. 

AIP Joins SIP 

HOLLYWOOD—Âmerican International 

Pictures has joined the Society of Independent 

Producers, Inc., according to a 

joint announcement by James Nicholson 

and Samuel Arkoff, AIP toppers, and 

Eugene Arnstein, executive vice-president 

of SIP. The Society's roster now includes 

13 independent producing companies. Otto 

Preminger's Sigma Productions and John 

Sturges' Alpha Productions and Kappa 

Productions recently joined the rapidly 

growing SIP roster. 

CALENDAH

JOHN STURGES JVHO GAVE YOU "THF 

]REAT ESCAPE" NOW BRINGS YOU 

ULTIMATE 

SUSPENSE! 

îfJ 

siarnng 

GEORGE MAHARIS 

RICHARD BASEHART 

ANNE FRANCIS 

DANA ANDREWS 

Produced and Directed by Screenplay by Based on the novel by 

JOHN STURGES JAMES CLAVELL.- EDWARD ANHALT IAN STUART 

Music JERRY GOLDSMITH A MIRISCH-KAPPA PICTURE 

BOOK IT 

NOW 

COLOR by DeLUXEPANAVISIOr

— 

- 

Sargent Contends His 'Harlov/' Film 

Will Not Conflict With Levines 

NEW YORK— "The Electronovision production 

of 'Harlow,' which will be filmed 

starting March 8 on a Hollywood sound 

stage with Dorothy Pi-ovine playing the 

screen star of the 1930s, will be completed 

by the end of March and will be released 

to theatres all over the U.S. in May," according 

to William Sargent jr., Electronovision 

president. 

While Joseph E. Levine started his production 

of "Harlow" with Carroll Baker 

as star in Hollywood February 24, 

and is planning to have it ready for 

release by Paramount in June, Sargent 

maintains that his Electronovision picture 

"has a totally different approach to the 

Jean Harlow story and will not conflict 

and may even help Levine's film," he 

stated in New York in February. Sargent 

was in Manhattan to introduce Miss Provine 

in her Harlow makeup on the Johnny 

Carson and Les Ci'ane TV shows to promote 

his picture. 

Sargent plans a semi-satm-ation booking 

for the Electronovision "Harlow" over 

a two-week period in May, with 600 prints 

to be used west of the Mississippi one week 

and east of the Mississippi the following 

week, or vice-versa, he pointed out. This 

will be a modification of the two-day showing 

of the Electronovision production of 

Richard Bmton's "Hamlet," which grossed 

over $3,000,000 in September, and is also 

different from his "The TAMI Show," 

'Pressure Gate' System 

Developed by Cinerama 

HOLLYWOOD—A major breakthrough 

projector design will enable Cinerama 

in 

films to reach a fidelity of projection never 

before achieved, according to William Forman, 

president of Cinerama. 

The new device, called a "pressure gate" 

directs an automatically controlled flow 

of air in the film aperture. The film is 

in an exact focal plane preventing focus 

drift and reduces picture instability. The 

new device also will enable high intensity 

light to be projected without any damage 

to the film and without loss of focus. 

Forman said that the development of this 

new film stabilization system is the most 

significant change In projector design in 

the last ten years and will enable Cinerama 

to provide maximum quality on the screen 

with maximum control of the film in the 

projector. 

"The development of the 'pressure gate'," 

Forman said, "together with Cinerama's 

earlier development of the louvered screen 

and special Cinerama lenses, now makes 

available to Cinerama theatres a high fidelity 

presentation of sound and film unparalleled 

in the motion picture business." 

The dramatic impact of the "pressure 

gate" was indicated by the acclaim it received 

when used for the first time in conjunction 

with the world premiere of the 

"Greatest Story Ever Told," Monday (15 1. 

Forman stated that the "pressure gate" 

will be used in all forthcoming Cinerama 

attractions, including "Hallelujah Trail," 

"Caravans" and "Grand Prix." 

which played in 33 theatres in the Los 

Angeles area late last year "to 85 per 

cent of capacity" and is now being handled 

by American International for general release. 

"The TAMI Show" was shown in 

Los Angeles 13 days after completion of 

shooting, he said. 

For the Electronovision "Harlow," Sargent 

has signed Karl Tunberg. of "Ben- 

Hui-" fame, to wi-ite the screenplay and 

Lee Savin to produce. 

For the future of Electronovision, Sargent 

plans one show each month for the 

rest of 1965, following "Harlow" in May, 

ordinarily an "orphan period" for new 

releases. He maintains that exhibitors need 

strong product for this "before summer" 

period, as they do in the early fall pre- 

Thanksgivlng period. Among the projected 

Electronovision pictures will be three stage 

productions, he said. 

"Harlow," which will be a presentation 

of Marshall Naify and Sargent, will be 

released by Magna Distribution Corp. 

Sargent will soon amiounce a new process 

for Electronovision filming "which will 

cut print costs in half." he said. For using 

this, he claims that exhibitors will not 

have to spend any money re-equipping 

their theatres. Among Sargent's future 

plans will be the first Electronovision picture 

in color and Electronovision Records, 

a subsidiary which will release scores and 

sound tracks from all its own productions. 

Paul N. Lazarus Sr. Dies; 

Veteran Film Executive 

NEW YORK—Paul N. Lazarus sr., 76, 

retired motion picture executive, died Friday, 

February 19, at Sarasota Memorial 

Hospital, Sarasota, Fla., following a brief 

illness. Funeral services were held in New 

York Sunday

PROVEN 

BOX OFFICE 

Soon at Theatres Across the Nation! 

A NEW. EXCITING 

SELLING APPROACH 

EXPLOITATION 

PICTURE 

FROM YOUR 

EXCHANGE 

'^^658 1658 ( CORDOVA STREET LOS ANGELES 7, CALIFOR^ 

has been retitled "Marriage on the Rocks." 

It stars Frank Sinatra, Dean Martin, Joey 

Bishop and Cesar Romero. Jack Donohue 

will direct and William Daniels produce. 

BOXOFFICE :: March 1, 1965

TYPICAL REVIEWS 

lMPERiAL:îB 

THEY WEAR 

STARTS 

TODAY! 

Lost Film of Lo^ 

Found bv Ri»v!; 

tne nuitop and start unleashing th 

nasty-looking spears at the camerania 

You re about ' to wish it was in 3- 

when you wake up to the fact it's i 

3-B. They're big and they're bare. N( 

YOU'VE GOT TO TELL 'EM .. .7* 

will be used in all forthcoming Cinerama the title of "The Affair at the Villa 

attractions, including "Hallelujah Trail," Piorita" "The Battle of the Villa Fiorita." 

to 

"Caravans" and "Grand Prix." 

show business, died February 24 at Mt. 

Sinai Hospital. He suffered a heart attack 

three weeks ago.

AN EXPLOITATION 

NATURAL! 

CA 

D 

n 

c 

m 

m 

> 

iNiwMOHS iviu 

dOJ aiNoisaa 

hu.s been retitled "MaiTiage on the Rocks." 

It stars Frank Sinatra, Dean Martin. Joey 



BOXOFTICE :: March 1, 1965

DELUXE 

ADVERTISING 

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ADVANCE 

TRAILER 

• 

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Complete line 

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accessories 

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will be used in all forthcoming Cinerama the title of "The Affair at the Villa show business, died February 24 at Mt. 

attractions, including "Hallelujah Ti-ail," Fiorita" "The Battle of the Villa Fio- Sinai Hospital. He suffered a heart at- 

to 

"Caravans" and "Grand Prix." rita." tack three weeks ago. 


filmed 

Kodak Reports a Record 

In Sales and Earnings 

ROCHESTER, N.Y. — Eastman Kodak 

Co. sales and earnings hit a new high in 

1964. according to Albert K. Chapman, 

board chairman, and William S. Vaughn, 

pii-sident. Coiisolidated sales of U.S. unites 

amounted to $1,237,176,239, an increase of 

about 12 ptn- cent above the 1963 figure. 

Net earnings were $187,248,263, an inerea.se 

of about 30 per cent. They equalled 

$4 64 a common share, compared with 

General Precision's Net 

Earnings to $3,770,000 

NEW YORK—General Precision Equipment 

Corp.'s net income for 1964 rose to 

$3,770,000 or $2.06 a common share, compared 

with $2,760,000 or $1.42 a share the 

previous year, board chairman James W. 

Murray and president D. W. Smith told 

the stockholders. 

Net sales were $219,400,000 in 1964, 

compared with $217,900,000 in 1963. A 30- 

cent dividend on common stock was declared 

by the board, payable March 15 to 

those on record February 26. Also declared 

were $1.18^4 on the $4.75 cumulative 

preferred and 40 cents on the $1.60 cumulative 

convertible preference stock. 

Austria Cites 'Strangelove' 

As Best Picture of Year 

VIENNA — Stanley Kubrick's "Dr. 

Strangelove or: How I Learned to Stop 

f Worrying and Love the Bomb" has been 

named "The Best Film of 1964" by the 

Union of Austrian Film Critics and will 

be awarded Austria's "Golden Pen" and 

diploma, that country's highest film prize 

at the fifth Vienna Film Festival. 

The presentation of the award, emblematic 

of motion picture supremacy and the 

Austrian equivalent of the Hollywood 

Oscar, will take place Thursday (4), opening 

day of the film festival. 

FEATURE REVIEW 

lord Jim' 

Columbia 

By FRANK LEYENDECKER 

J^ COLORFUL and exciting tale of high 

adventure, much in the tradition of 

"The Bridge on the River Kwai," this 

Richard Brooks production for Columbia- 

Keep is based on Joseph Conrad's famed 

S3.57 in 1963, on 40,301,359 shares outstanding. 

Fourth quai-ter total sales were $409,- 

274,694, a 12 per cent increase. Net eamuil;s 

novel once before by Paramount 

were $64,578,703. a 35 per cent in- 

The 

four decades agoi and has an international 

crease. latter equalled $1.60 a share, cast headed by Peter O'Toole. who was 

compared with $1.18 in 1963. 

acclaimed for his "Lawrence of Arabia" 

Officials said its motion picture products 

were well received b.v Hollywood producers, 

especially those in the non-theatrical and 

and has just been nominated for an Academy 

Award for his King Henry in "Becket." 

With all these exploitable angles, the picture 

television fields. They said about 80 per 

should do strong business in any type 

cent of the TV progi-ams seen dming prime of situation. 

time are now on film. 

Brooks, who directed and wrote the 

screenplay, spent nearly five months in 

the Far East with a company of 100 actors 

and technicians, filming mainly on the 

Hong Kong waterfront and then in Cambodia, 

where the bamboo huts, the temples 

and the ancient ruins, all magnificently 

photographed in Panavision 70 and Technicolor 

by Academy Award-winning cinematographer 

Fred Young, add tremendous 

beauty and realism to the main body of 

the story of smuggling of gunpowder and 

intrigue at the tui-n-of-the-century. O'- 

Toole. playing a young idealist who is 

branded a coward while in the British 

mercantile marine and who tries to redeem 

liimself while living in the jungles of 

the Malay Archipelago, encounters several 

"double-dyed viUains" who try his 

mettle and bring about scenes of mystery 

and foul play which will keep audiences 

enthralled. There is even a touch of romance 

with a young Eurasian girl, although 

this never goes beyond the handtouching 

stage. The spectacle, customs and 

way-of-life of little-known Patusan will 

prove fascinating to the majority of patrons 

just as the excitement and giuiplay 

will thrill the action enthusiasts. 

In his third major starring role. O'Toole 

again proves himself a facile performer 

who imparts gi-eat sympathy and intense 

conviction to the role of an incurable 

dreamer and romantic who gains strength 

and courage in the face of great danger. 

His portrayal is likely to be judged among 

the best of 1965. Of his six male costars, 

two are outstanding, Eli Wallach as the 

In 

"LORD JIM- 

Columbia 

Panovision 70 and Technicolor 

Running time: 154 Minutes 

CREDITS 

Written and produced by Richord Brooks os a 

Columbia-Keep coproduction, mode on location in 

Hong Kong and Cambodia. Bosed on Joseph Conrad's 

novel. Photographed by Frederictc A, Young, 

Production designer, Geoffrey Drake, Music by 

Bronislou Kopcr, conducted by Muir Mothicson, 

Film editor, Alan Osbiston, Costume designer, 

Phyllis Dolton Assistant director, Roy Stevens, 

Art directors, Bill t-tutchinson, Ernest Archer, Special 

effects, Cliff Richardson, Wally Vecvers, 

CAST 

Jim Peter OToole 

Gentleman Brown James Mason 

Cornelius Curt Jurgens 

The Generol Wallach 

Eli 

Morlow Jock Hawkins 

Stem Paul Lukas 

The Daliah Lovi 

girl 

Schomberg Akim Tamiroff 

Waris Ichizo Itami 

French Officer Christion Marquand 

Du-Romin Totsuo Saito 

Patno Engineer Jock MocGowron 

Captoin Chester Noel Purcell 

Captoin Brierly Andrew Keir 

and Eric Young, Walter Gotell, Newton Blick, Marne 

Moitlond, Rafik Anwar, A. J. Brown, 

shaven-headed, feudal warlord who terrorizes 

the peace-loving native population, 

a portrayal of intense evil, and Paul Lukas, 

who is Wallach's exact opposite, the gentle, 

sagacious Papa Stein, who collects butterflies 

and who offers the troubled hero his 

long-awaited "second chance." Lukas' 

bearded makeup is said to be similar to 

that of Joseph Conrad, himself. 

Although not on a par with these three 

splendid characterizations. Curt Jurgens 

does a good acting job as the cowardly, 

infamous Cornelius; James Mason is a 

sinister figiu-e as the buccaneer named 

"Gentleman Brown." even if his familiar 

voice immediately identifies him as the 

famed British actor, and Akim Tamiroff, 

another who always seems to be playing 

himself, but nevertheless adds a welcome 

touch of lightness to his role of the oily 

Schomberg, owner of a rundown waterfront 

hotel. Jack Haw^kins, who narrates 

the opening sequence, is seen for a comparatively 

brief period as Marlow, the 

British captain. 

Daliah Lavi, Israeli actress, is a lovely 

and touching figm-e as the Eurasian girl 

and two Japanese actors. Ichizo Itami and 

Tatsuo Saito. contribute notable performances 

as the young native Waris and his 

elderly father. Du-Ramin. 

The music by Bronislau Kaper. conducted 

by Muir Mathieson. is haunting at times, 

tempestuous at others, as the picture's 

mood demands. 

It all makes for high adventure filming 

at its best. 

Dassin Signs Three Stars 

NEW YORK — Melina Mercouri, Romy 

Schneider and Peter Finch have been 

signed for the key roles in Jules Dassin's 

"10:30 of a Summer's Evening" which 

United Artists will release. Dassin will direct 

and be coproducer with Anatole Litvak. 

with whom he has organized a new production 

company. Filming will start in 

Spain in August. 

Peter O'Toole. right, as Jim with Eli Wallach and Daliah Lavi in "Lord Jim." 

Sinatra Picture Retitled 

HOLLYWOOD — Artanis production 

"Community Property" at Warner Bros, 

has been retitled "Marriage on the Rocks." 

It stars Fi-ank Sinatra, Dean Martin. Joey 



BOXOFFICE :: March 1. 1965

. . Songstress 

ôUcfCiMMd êîont 

^HE BEATLES" go for the big time again 

with the start of their second film, tentatively 

titled "Beatles Two." Besides their 

feature, nine others are going before the 

cameras during the month of March. 

AMERICAN-INTERNATIONAL 

Ski Party. Following the pattern of their 

successful Beach Party films, with Frankie 

Avalon, Dwayne Hickman. Deborah Walley 

and Leslie Gore costarred, this is a musical 

comedy in which the group goes to the 

snows, as well as to the beaches with the 

Bikini Choir Girls. Roger Coi-man is producing, 

with Alan Rafkin directing. 

First Woman In Space. A Burt Topper 

independent production which AIP will release. 

It has James B. Brown and Francine 

York in the leading roles and the 

story takes place in the year 2,000 when 

people from our earth explore the planets 

for habitation. Leonard Katzman directs, 

with Burt Topper handling the production 

chores. 

PARAMOUNT 

Promise Her Anything. Seven Arts is 

producing this Warren Beatty-Leslie 

Caron-Bob Cummings starrer on location 

in London. The William Blatty screenplay 

was based on an original story by Arne 

Sultan and Marvin Worth. Producer, Stanley 

Rubin; director, Arthur Hiller. 

UNITED ARTISTS 

Beatles Two. This is a tentative title for 

the second Beatles film which rolls on 

location in Nassau this month. Producer 

Walter Shenson has signed Ray Simm and 

Julie Harris as art director and costume 

designer, respectively, for the picture which 

Richard Lester is directing. It is a spy 

comedy that takes them on a wild chase 

through the Bahamas and the Austrian 

Alps. 

Thunderball. Another James Bond mystery 

in which Sean Connery plays the 

leading role. This is an Eon Production 

and is being directed by Terence Young 

and produced by Kevin McClory. Joining 

Connery in the cast are Bernard Lee and 

Lois Maxwell. Filming is on location in 

England. 

UNIVERSAL 

The Faceless Men. With Dan Duryea 

and Robert Fuller costarred, this is a tale 

of a Confederate officer who was captured 

by Union forces and agi-ees to lead them 

to a cache of gold he helped hijack during 

the Civil War. Jocelyn Lane has just been 

set for the feminine role by producer 

Harry Tatelman and director Earl Bellamy. 

WARNER BROS. 

Inside Daisy Clover. The vicissitudes of 

a young actress, portrayed by Natalie 

Wood, who comes to Hollywood during the 

early '30s. Produced by Alan Pakula and 

directed by Robert Mulligan, picture costars 

Christopher Plummer and Robert 

Redford. 

,By SYD CAS5YD 

Production is the first fUm in which Nancy 

Sinatra appears with her famous father. 

It has a large starring cast headed by 

Prank Sinatra, Deborah Kerr. Dean Martin 

and Joey Bishop. Story of a troubled marriage, 

the film is being directed by Jack 

Donohue with William Daniels producing. 

INDEPENDENT 

Hooker. An independently made Ken 

Kennedy Production, with no release set, 

this is the story of a girl caught up in the 

awful truth of our society and her fight 

to uphold her morals in a man's jungle. 

An Arizona-based company, producer Pete 

Foley and writer-director Kennedy will do 

most of their filming in Phoenix and Las 

Vegas. No cast has been set as yet. 

Ten Little Indians. Hugh O'Brian is being 

starred by producer Oliver Unger in 

Agatha Christie's famous story of ten 

people who are invited for a week-end on 

an island, during which time killings go on 

systematically until the final disclosure. 

Costarring in this remake are Stanley 

Holloway, Wilfrid Hyde-White, Boris Kar- 

Hugh Griffith and Lilli Palmer. Filming 

loff, 

in its entirety will be in Salzburg, 

Austria, under George Pollock's direction. 

Geraldine Chaplin, daughter of the 

famed comedian, was inked by MGM for 

two additional motion pictures on the basis 

of her work, so far, in David Lean's filmization 

of Boris Pasternak's "Doctor Zhivago." 

Immediately after "Doctor Zhivago," 

the 20-year-old actress will star in 

"We Will Go to the City," which Nele Risi 

will direct in Poland and, following its 

completion. Miss Chaplin will star for Hal 

Wallis in the Anne Boleyn role in "Anne 

of a Thousand Days," to be filmed in 

England. In "Zhivago," Miss Chaplin portrays 

the young wife of Zhivago, played 

by Omar Sharif. Carlo Ponti is producing 

from a screenplay by Robert Bolt. 

Producer Julius Tannenbaum has arrived 

in Hollywood and signed Harold 

Jacob Smith to write the screenplay for 

"The Last Cowboy," which will be filmed 

independently in color this summer. Smith 

was an Academy Award winner with coauthor 

Ned Young for Stanley Ki-amer's 

"The Defiant Ones." "Cowboy" is a western 

thriller set in post-Civil War Arizona, 

in which the title character Is a Negro 

cowhand. 

Having completed his first feature "Last 

Message From Saigon" for Allied Artists, 

producer Peer Oppenheimer signed Burt 

Reynolds to a five picture pact to continue 

the character he portrayed, in a group of 

films to be made into a series and shot in 

several countries. John Hoyt, another actor 

in the cast, was also signed to continue 

his running character in the series. Negotiations 

are on for Allied Artists to distribute 

the futm-e pictures. 

Marriage on the Rocks. This Artanis Arthur Hailey, prominent Canadian 

author and TV writer, has arrived from 

Toronto to work at Warner Bros, on a 

script of "Hotel," the title of his just published 

novel. Simultaneously set to prepare 

another script, was Tony Barrett, who was 

engaged to write "The Weird World of 

Wes Beattie," based on the novel by John 

Norman Harris, which was recently purchased 

by the studio. Merwin Gerard will 

produce the latter picture. 

Claude A. Giroux. president of Allied 

Ai-tists, on a stopover here, made a deal 

with Richard Bernstein and Monte Proser 

for filmization of "Rebel in the Street," 

novel by Kitty Hanson. Shooting starts in 

April. AA has a 12-picture deal with Woolner 

Pictures and Al Zimbalist, both contingent 

on the success of the first few 

films. 

Anne Bancroft, Academy Award vnnner 

for her performance in "The Miracle 

Worker" will replace Patricia Neal in 

MGM's "Seven Women." Miss Neal is in 

"critical" condition at the UCLA Medical 

Centre, where she undei-went brain surgery 

last week . Barbara Werle 

goes into a straight acting role in Universal's 

"The Rare Breed" which William 

Alland is producing with stars James 

Stewârt, Maureen O'Hara, Brian Keith and 

Juliet Mills. 

Brad Dexter, young character actor, will 

play an eccentric detective in the Universal-Seven 

Pictures Production, "Blindfold," 

which costars Rock Hudson and Claudia 

Cardinale. The picture is currently before 

the cameras on location in Florida, with 

Philip Dunne directing and Marvin 

Schwartz producing. 

Sergio Fantoni, who recently completed 

a costarring role in "Von Ryan's Express" 

for 20th-Fox, joins Doris Day and Rod 

Taylor in the Melcher-Arcola Production 

"Do Not Disturb" as part of his non-exclusive 

contract with 20th-Fox. 

Alex North, noted composer, was set to 

write the original musical score for MGM's 

"Seven Women." Dame Flora Robson arrived 

from London this week, to commence 

her starring role in the Jolin Ford-Bernard 

Smith production. This will be North's 

second Ford production in a row, for he 

recently scored "Cheyenne Autumn." He 

also wrote the scores for "The Agony and 

the Ecstasy" and "The Outrage." 

Percy Faith, the noted composer-conductor-arranger, 

has composed an original 

score for the film, "The Love Goddesses." 

which was produced, written and directed 

by Saul J. Turell and Graeme Ferguson for 

Walter Reade-Sterling, Inc. 

Contract of Andrew Lawrence, Canadian 

actor who made his screen debut in "The 

Pleasure Seekers," has been renewed at 

20th-Fox by Richard D. Zanuck, vicepresident 

in charge of production. Next 

assignment will be announced shortly. 


I speak 

was 

'A fSport from the 

Motion Picture Industry's youngest 

Distribution and Producing 

Company 

0^^ 

tJisriTE:iz> «CF«E:E:isr >vfits 

Over the last months, a lot of people have asked me many questions about UNITED 

SCREEN ARTS, INC. like; "Why was it formed?" "What are you going to do?" "What have 

you done so far?" 

I'm taking this opportunity to give them — and everyone else in the motion picture world 

— a few of the answers. Let's just call this an informal progress report on our industry's 

youngest company. 

First of all, "WHY." Why yet another producing-distributing company in a very crowded 

business? 

Well, the answer to that comes right from my own experience. 

As a working actor-producer, with some forty feature pictures under my belt, I've been 

in contact with every kind of person connected with the movies; exhibitors, producers, 

investors, church groups, civic groups, and just plain moviegoers. 

Yet, all these people had two points-of-view in common. First, an unbounded confidence 

in the potential of our industry. Second, a deep concern about the dearth of product — 

superior saleable product. 

So I asked myself: Are there enough quality pictures to meet the needs of an expanding 

audience? The answer is — no. Next question; Is there room, then, for a new and energetic 

company in the field? The answer is — you bet! 

And that thinking triggered the start of UNITED SCREEN ARTS, INC. 

My next step was rounding up the staff to turn that promise into reality. I wanted the best 

— and I lucky beyond my wildest expectations. Our personnel has been recruited 

from the industry elite. It's composed of men and women with records of achievement in 

every aspect of film-making from production to sales, from financing to advertising and 

publicity. 

And, once they got rolling, 

the cameras got rolling, too. 

Currently, UNITED SCREEN ARTS, INC. has six features on the books. Our initial release 

will be the first full-length animated Western ever made; "THE MAN FROM BUTTON 

WILLOW," in color. Next on the schedule is "A SWINGIN' SUMMER," in technicolor, a 

production custom-tailored for the vast teenage audience. Also awaiting release is "THE 

REDEEMER" in color, a unique Biblical film with a contemporary feel. These will be followed 

by "ONE WAY WAHINE," a tale of madcap hilarious adventure filmed in Hawaii in 

breath-taking color, and "AMONG THE THORNS," a turbulent conflict of youth. 

And that's only the beginning. At this moment we're reviewing a raft of stories with an 

eye to tomorrow's pictures. Many completed features have been submitted in recent 

months, and several are under consideration and evaluation for release by U.S.A. 

for everyone at UNITED SCREEN ARTS, INC. when I express my confidence in the 

motion pictures we're releasing — and in the many, many more that we will bring to you 

in the future. 

In closing, I'd like to mix some pleasure with business, and nothing gives me greater 

pleasure than saying "thank you" to all of the exhibitors, producers, members of the trade 

press, motion picture editors of newspapers, national magazine editors, fan magazines 

and everyone associated with our industry that I have met with since U.S.A.'s formation — 

who have responded with such overwhelming enthusiasm to our pl^s for the future 

Thanks — and thanks again' 

ly, 

^^^_ 

P.S. Incidently we KNOW it's a tough busines; 

I 

i^^^n^Q^^ 

TSUAN 

rnn:i303JjpJâJDaouoQannf 

IHE SHiSgin' . 

One 

ij NEW YORK SALES OFFICE 

lOPER-V. p. and National Sales Mgr. 

adway. Suite 402. New York, N.Y. 10019 

QD 

CHICAGO SALES OFFICE 

GEORGE LEFKO 

1307 So. Wabash Ave,, Chicago. III. 60605 

Phone (312) 922-5'i25 

ATUNTA SALES OFFICE 

BOB HAMES 

205 Walton St., N.W., Altanta, Ga. 30303 

Phone (404) 524-8454 

M 

LOS ANGELES SALES OFFICE 

HARRY GAFFNEY- Western Sales Up. 

11969 Ventura Blvd.. Studio City. Calif. 91504 

Phone (213) 877-1584

^ 

BOXOFFICE 

BAROMETER 

This chort records the performance of current attroctions in the opening week of their first runs in 

cities five listed. the 20 key checked. Pictures with fewer than engagements ore not As new runs 

are reported, ratings ore added and avernges revised. Computation is in terms of percentage in 

to relation normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. 'Asterisk * denotes combinotion bills. 

Baby, the Rain Must Fall (Col)

I 

and 

and 

Four Films Establish 

Albany House Marks 

The Hellman. which opened "My Fair 

Lady" December 17. had drawn 70.000 

when the Knickerbocker News story appeared. 

Manager Dave Weinstein reported: 

"This is the hottest thing we have ever 

had. It has outgrossed and will probably 

outrun anything we have ever had." 

Drawing from points as distant as Newburgh 

and Utica. Weinstein thought the 

Warner Bros, musical might be held until 

June. 

The Delaware, which opened "Marriage 

Italian Style" Christmas Day. would sell 

its 35.000th ticket the night of February 18. 

Manager Ted Moisides said. The next week 

" 

would be a record tenth. The Embassy ation Crossbow 

feature also had proved itself a strong attraction 

to out-of-town patrons. 

The Strand, managed by Martin Burnett, 

had done record business with "Goldfinger" 

on a three-week engagement. Including 

the boxoffice figures at the Strand. 

Burnett said, "more money \vas spent for 

movies this past weekend in Albany than 

in any like period in the past 15 years." 

The News added that "All other theatre 

managers concurred with Burnett's statement." 

The Strand had played to 18.500 

in one week with "Goldfinger." 

"Mary Poppins" at the Palace "went over 

30.000" during the first week of its engagement. 

Adrian Ettelson. Fabian Theatres' 

district manager, told the News. The film 

bettered anything in the 34 -year history 

of the theatre. 

To Introduce New York 

Film Classification Bill 

ALBANY—Sen. Ivan Warner, education 

committee chairman, says the Regent's bill 

on optional classification of films will be 

introduced in the upper house this week. 

Another member of the committee will 

present it. 

The measure would pennit the admission 

of children over 8 and under 16 to a 

theatre unaccompanied by an adult—providing 

the films were classified as acceptable 

for showing. A separate section 

on the main or orchestra floor would be 

set aside and used exclusively for the children 

during non-school hours and where 

an attendent may be required by Regents' 

rules. Film classifying would be by the 

Motion Picture Division. Education Department. 

'Cheyenne' Reserved Seats 

Earnings Climb for MGM; 

More 'Roses Seen in '65 

ALBANY—The KiiickerbockiT News ran 

an att«ntion-aiiDsting st«ry. with audience 

figures, on the record business attracted 

to four Albany theatres by "My Fair Lady." 

NEW YORK—"Everything's 

"Marriage 

coming up 

Italian Style." "Mai-y Poppins" 

roses" for MGM during 1965. if the 

and "Goldfinger. 

highly 

" It stated: "These last 

favorable proceedings at the 

weeks have 

annual stockholders 

meeting at the Hotel Astor Pebi-u- 

made movie history in Albany. 

The four first-i-un theatres have posted 

ary '25 was any indication. 

new records for attendance and money 

The 13 incumbent members of the board 

of directors were re-elected and the board 

added two members. Frank E. Conant and 

Philip J. Levin. Robert H. O'Brien was reelected 

as president and chief executive officer 

and all other company officers were 

renamed. The board voted the regular 

quarterly dividend of 37 '2 cents per share. 

O'Brien told the stockholders about the 

favorable swing in earnings of $7,858,000 

between 1963 and 1964. for which he was 

lauded by many as doing the most to restore 

MGM to its position as "leading film 

company in the industry," and, as an 

added bonus. O'Brien w-as able to announce 

that the Radio City Music Hall, which had 

already booked MGM's "36 Hours." "Oper- 

"The Yellow Rolls- 

Royce" in 1965. has Just booked "The 

Sandpiper." starring Elizabeth Taylor and 

Richard Burton, for this summer. 

NEWLY ELECTED DIRECTORS 

The newly elected board members are 

Conant, vice-president of Chase Manhattan 

Bank, and Levin, a real estate and construction 

executive of Plainfield. N.J. The 

re-elected board members are Gen. Omar 

N. Bradley. Bennett Cerf. Ira Guilden. 

George L. Killion, J. Howard McGrath, 

O'Brien, Benjamin Melniker. William A. 

Parker, Philip A. Roth. Charles H. Silver, 

John I. Snyder jr., John L. Sullivan and 

Robert M. Weitman. 

In addition to O'Brien as president, the 

other MGM officers re-elected are Weitman 

as vice-president in charge of production, 

Melniker as vice-president and general 

counsel, Maurice Silverstein, Morris E. 

Lefko, Howard Strickling, Raymond A. 

Klune and John B. Burns as vice-presidents: 

Jason Rabinovitz, treasurer; Joseph 

A. Macchia, secretary: Thomas J. Devine. 

controller and assistant treasurer: Ii-ving 

H. Greenfield, assistant secretary: Saul N. 

Rittenberg. assistant secretary, and Dolph 

Schadler. assistant treasurer. 

The regular quarterly dividend of 37 '2 

cents per share will be payable April 15 

to stockholders of record March 17. 

To the stockholders, O'Brien cited "as 

dramatic evidence of the success of our 

new policies and new operations team" a 

profit of $17,624,000 in 1964, before interest 

and taxes, as compared with a loss of 

$30,234,000 in 1963. 

He further said that "in feature pictures, 

in television and in other activities 

of the company, the progress we have made 

under the policies now in effect gives us 

confidence that 1965 will be a better year 

than 1964 and that our earnings will continue 

to increase in 1966." 

MGM reported a profit of $1,566,000. or 

' 

NEW YORK—"Cheyenne Autumn, the 60 cents per share, for the first quarter of 

John Ford-Bernard Smith motion picture the current fiscal year, which ended Nov. 

production for Warner Bros., will open 26, 1964. This is more than double the 

limited reser\'ed-seat engagements March $685,000, or 26 cents per share, reported 

10 at the Bellevue Theatre in Upr>er Montclair, 

N. J., and the Syosset Theatre in Syosset, 

for the same quarter a year ago. 

Noting a sharp increase in both foreign 

Long Island. 

and domestic film rentals for 1963-64, 

O'Biicn attributed the uptuin to films such 

as "The Unsinkable Molly Brown," "The 

Wheeler Dealers." '"Viva Las 'Vegas," "The 

Night of the Iguana " "The V.I.P.s." 

He al.so di.scu.s.scd the company's Increased 

income from the distribution of theatrical 

features to tclevi.sion. which included 219 

po.st-1948 features, of which 58 are leased 

to the NBC-TV network, with the remainder 

in syndication. The company still 

has a backlog of 250 post- 1948 features 

that have not been released to television. 

"We shall probably stabilize a rotating 

inventory of features at approximately 

150 pictures, exclusive of pictures which 

are earmarked for theatrical reissue only," 

he said. He al.so pointed out that the continued 

ownership of the company's features 

will generate a substantial income in 

various ways over a period of years, specifically, 

pictiues can be reissued to television 

after a suitable period, the growth in 

the number of color receivers providing a 

brand new market for the many color 

films, and MGM retains the basic right to 

adapt feature films for TV series, as was 

done with "Northwest Passage," "Dr. Kildare," 

"National Velvet," "The Thin Man" 

and, most recently. "Flipper." 

O'Brien also told of other completed pictures 

for 1965. in addition to the four 

for Music Hall playing time, notably 

"Young Cassidy," "Girl Happy," "Joy in 

the Morning," "She," "The Rounders" and 

"Gunfighters of Casa Grande," all to be 

released before the fall. 

THREE ROADSHOW FILMS 

O'Brien said that MGM expects to have 

three roadshow films "to contribute to the 

earnings of the company for many years 

to come," David Lean's "Dr. Zhivago," now 

in production in Spain: "Caravans," based 

on the James Michener novel, which will 

be filmed in Afghanistan, and "Journey 

Beyond the Stars," to be made by Stanley 

Kubrick, both of the latter to be filmed in 

the new Cinerama process. He also announced 

that Debbie Reynolds, just nominated 

for an Academy Award for "Molly 

Brow'n," w'ill return to MGM to play the 

title role in "The Singing Nun." 

There was nothing but praise and commendation 

for O'Brien, even from those 

stockholders who normally take up time at 

film company stockholder meetings, such 

as Mrs. EveljTi Davis. Mrs. Wilma Soss, etc. 

Bill Would Ban Closed 

TV Boxing in New York 

ALBANY — Assemblyman Alexander 

Chananau. Bronx Democrat, is expected to 

introduce a bill this week that would ban 

the showing of boxing matches or exhibitions 

on closed circuit television in New 

York. The measure would take effect September 

1. 

The proposal says the owner, lessor or 

manager of a theatre, etc., who permits his 

establishment to be used to show boxing 

matches will be guilty of a misdemeanor. 

Chananau particularly opposes an imlicensed 

boxer in' New York participating 

in a closed circuit TV match in the state. 

BOXOFHCE March 1, 1965 E-1

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—— 

II 

Three-Day Holiday Boosts B'way 

Fare; 'Greatest Story 

NEW YORK—February's second threeday 

holiday, when banks, schools and offices 

were closed from Friday through 

Monday (22;, boosted business at the majority 

of the Broadway first nms with both 

"My Fair Lady" and the newcomer, "The 

Greatest Story Ever Told," giving added 

matinees to capacity trade. "Greatest 

Stoiy" also chalked up a record advance 

sale of more than $30,000 over the Washington's 

birthday holiday weekend. 

Benefiting by the holiday trade were 

"36 Houi-s," in its fourth week at the Radio 

City Music Hall, above the third week at 

the Hall; "How to Murder Yom- Wife," also 

better in its fomth week at the Victoria 

and the east side Cinema I; "Goldfinger," 

in its ninth week at the DeMille and the 

east side Coronet and Baronet theatres, 

and "Mary Poppins," in its third week at 

the Rivoli and ninth week at the Cinema 

Rendezvous. However, the two new films 

in the Times Square, "Joy House" at the 

Forum and "Fen-y Cross the Mersey" at 

the Astor and Trans-Lux East, both came 

in suddenly and had mild opening weeks. 

Much better were the long-running pictures 

at the east side art spots, particularly 

"Zorba the Greek," in its ninth week at the 

Sutton, and "Marriage Italian Style," in 

its ninth week at the Festival and Loew's 

Tower East, both of these benefiting by the 

Academy Award nominations announced 

Wednesday

' 

'Ten years 

have passed 

while she lay 

VINCENT ?^^|^ 

unchanging 

on her nuptial 

bed.-.yet 

each night 

he comes to 

caress that 

'!& 

"^"^^ 

pallid flesh 

to kindle 

anew the 

demon 

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passion 

that slumbers 

there -po£ 

.,«...R OBERTTOWNE' ÂR ALLAN POE' ToGERCORMA^ 

ntact your ./Imenlaan- '^JjntsruT^LtLoria^ 

SV YORK 

George J Waldmon 

630 Ninth Avenue 

New York 36, New York 

Circle 6-1717 

PHIUDELPHIA 

Joseph Quinlivar 

3 Penn Center Plaia, Rm. 

Philadelphia 2, Pennsyivi 

LOcust 8-6684 

WASHINGTON, D.C. 

Jerome Sandy 

713 Third St., N. W, 

Washington 1, D. C. 

District 7-2508 

PITTSBURGH 

Milton Brauman 

415 Van Braom Street 

Pittsburgh 19, Pennsylvanio 

ATlantic 1-1630 

BUFFALO 

George Waldmon 

505 Pearl Street 

BuHolo, New York 

TL 3-3857

. . 

. . Carl 

. . Jack 

. . Hush, 

. . Frank 

. . 

ALBANY 

T^r. and Mrs. Hyman Krenovitz were welcome 

February visitors at tlie film exchanges, 

searching for product for the 

Super 87 Drive-In, Plattsbui-gh. First 

opened last June, the drive-in may begin 

weekend operation this spring around 

March 20. Krenovitz said he has 300 heaters 

for the big airer and that the concessions 

building also Is heated. John Wilhelm, 

who buys and books for the Super 

87. accompanied the couple. 

Sy Kattelson is reported to have taken 

over the Woodstock Theatre in Woodstock 

from the ailing Abe Myers. Woodstock is 

in the Catskills ... As winter gripped the 

northeast, George Thornton of Thornton 

Theatres and his wife were sailing from 

New York on a Caribbean cruise, their fii-st 

in 15 years. Meanwhile their son Tommy, 

22, is serving as a first lieutenant at Ft. 

Sill, Okla. An honor granduate in engineering 

from Rensselaer Polytechnic Institute 

in Ti'oy and a graduate of the Fordham 

law school, Tommy long worked at 

his father's theatres and last year became 

associated with his dad and John Wilhelm 

in Thornton-Wilhelm. Tommy also 

is 

a licensed practitioner of law. 

Bill Barrinffton, assistant general manager 

of Iselin Drive-ins, had an unfortunate 

vacation. His daughter was hospitalized, 

then all three children and Bill 

and his wife were stricken with colds . 

Herb Schwartz, Columbia exchange manager, 

made a swing thi-ough Binghamton, 

Liberty and Woodstock. 

Troup Touring Michigan 

For MGM's 'Rounders' 

DETROIT— Producer Richard E. Lyons 

and director Burt Kennedy were in Detroit 

Thursday (25) with Joan Freeman 

and Hope Holiday to promote MGM's "The 

Rounders." 

The six-city Michigan torn- will be climaxed 

by ceremonies in Kennedy's home 

town of Muskegon, where Wednesday (3> 

has been declared "Burt Kennedy Day." 

Miss Freeman and Miss Holiday .started 

their 13-city tour in Texas. 

Booker, Drive-In Owner 

Take Over Ritz Operation 

CLARKSBURG, W. VA.—The Rltz, built 

by the late Jack Marks and operated by 

WB or SW circuit, has been transferred 

as of March 1 to Louis Hanna and Bert 

M. Steam, who operate a booking office 

in Pittsburgh, and Russell Lopez, ownermanager 

of the Park Drlve-In Theatre 

here. SW is withdrawing from exhibition 

here and in other West Virginia and western 

Pennsylvania cities and towns. 

'Masque of Death' Film 

Part of 'Horror' Study 

NEW YORK—Roger Corman's "Masque 

of the Red Death," film adaptation of 

the Edgar Allan Poe classic, will have 

screenings in New York's Museum of Modern 

Art April 7 through 10, as part of a 

retrospective on horror tales. Screenings 

begin with "Cabinet of Dr. Caligari," the 

early German version, and include the 

most notable films, 

MAN OF THE YEAR—Dr. 

Robert 

Warner (left), medical director of the 

Rehabilitation Center of the Children's 

Hospital in Buffalo, was selected as 

Man of the Year and presented with a 

Citation from Variety Club of Buffalo, 

Tent No. 7, bringing: to a close a 

ten-day observance of "Variety Week," 

in conjunction with Variety International. 

The presentation was made at 

an Award Luncheon in the Buffalo 

clubrooms, by Chief Barker Anthony 

T. Kolinski (center) and Variety Week 

chairman Thomas W. Fenno. 

'Nothing But a Man' Set 

For Three Keys in March 

NEW YORK—"Nothing But a Man," 

being distributed by Cinema V, which has 

been playing in New York at the Embassy 

and Mui-ray Hill Theatres for several weeks, 

will have three other key city bookings in 

March, according to Carl Peppercorn, executive 

vice-president and general sales 

head. 

"Nothing But a Man," a low-budget film 

made in the U.S. will open at the Playhouse, 

Washington. March 3, and the 

Cinema, Chicago, March 5, and later in the 

month at the Beverly Hills Music Hall and 

the downtown Orpheum, Los Angeles. In 

addition to New York, the picture has 

opened at the Lane, Philadelphia, and at 

the Paris Cinema, Boston, where it started 

Febniary 25. 

Frontier TV Asks Hearings 

On Proposed Buffalo CATV 

BUFFALO—The common council here 

and 16 legislative bodies in western New 

York have been asked for hearings on 

CATV by Frontier Television, a new company 

headed by Alfred E. Anscombe, past 

chief barker of Buffalo Variety Club. The 

company proposes to bring programs from 

outlying stations to Buffalo and most of 

Erie and Niagara Counties. 

In addition to the signals of four Buffalo 

TV stations and three others In Canada 

received in Buffalo by microwave, a 

viewer hooked into a cable system could get 

three New York City independent stations. 

Two CATV Requests 

NEW CASTLE, PA.—City council has 

received two applications for a cable television 

franchise, from Phillip Canfora and 

Rego Industries, Inc., of Hoboken, N.J. 

Action on the CATV solicitations was delayed. 

Another CATV Petition 

WILKINSBURG, PA.—Gateway Broadcasting 

Enterprises of New Kensington has 

petitioned the borough council for a CATV 

franchise to be placed in operation here. 

BUFFALO 

. 

J^lvin B. Wright, who operates the Aero 

Drive-In, Cheektowaga, is president of 

Holiday Showcase Restaurants, which has 

opened a $400,000 restam-ant next to the 

Aero Schaner. new managing 

director of the Century in downtown Buffalo, 

says "Get Yourself a College Girl" 

opens March 17, followed by "Marriage 

Italian Style" on March 24. The United 

Artist house currently is having a real good 

run with "Mary Poppins." 

Harold Bennett, past chief barker and 

chairman of the Tent 7 Heart Committee, 

is a salesman for WADV-FM Stereo, this 

city's first stereo station. He is a former 

. 

manager of the local National Screen 

branch Sturm, manager of the 

20th Century-Fox office here, arranged 

a meeting of exhibitors Wednesday i24) 

to acquaint theatremen with the campaign 

for "Those Magnificient Men in 

Their Flying Machines," to be released 

this summer. Sam Diamond, division manager, 

presided. Charlie Funk. Fox representative 

in Buffalo, also was on hand. 

. . . 

James Katz, producer's representative, 

was in Buffalo for "Hush . Sweet 

Charlotte," which opens March 10 in 

Lew 

Shea's Buffalo and the Aero 

Horschel. white-haired dean of Buffalo 

concessionaires, celebrated his 85th birthday 

with a party for 100 persons . 

James McGee, who was treasui-er of the 

Paramount, now being torn down, is assistant 

manager at Dewey Michael's downtown 

Palace. 

Sam Mills, director of advertising and i 

publicity for Schine Theatres, was in Buffalo 

Thursday (25) to discuss plans with 

Charles Funk of Pox for opening of "The 

Sound of Music" April 15 at the Monroe 

in Rochester. Funk also has been huddling 

with Frank Arena, Loew's city manager, on 

a campaign for the same production for 

Shea's Teck, opening March 31 . . . Peter 

G. Becker, property master of Tent 7, has 

been with the Dipson circuit several years. 

He is in charge of equipment and does 

some booking. His father Al Becker is the 

city's first projectionist . Lindcamp. 

manager of the RKO Palace in Rochester, 

put on a Washington birthday 

cartoon and prize show. He offered the 

children 25 cartoons and gave $650 worth 

of prizes, all of which he promoted from 

stores. Tickets were sold in advance. 

1st Theatre Being Built 

At Middletown, N. J. 

MIDDLETOWN, N.J.—Construction Is 

under way for Middletown's first motion 

picture theatre which Walter Reade-Sterling, 

Inc., is erecting on Route 35 at Palmer 

Avenue. It is to be open by late spring. 

Ground-breaking ceremonies were held 

Friday (19). 

The one-floor theatre will have a glass 

and stone front. The Interior, of contemporaiy 

design with a giant screen, will 

accommodate 1,000 people in wide pushback 

seats. Coffee will be served to patrons 

in the lounge, which also will feature 

art exhibits by local artists whenever possible. 

There will be parking facilities for 

over 500 cars with additional space for expansion 

when the need aiises. 

E-4 


! 

.^^^ni^^.v 

I 

1 iccption 

the 

1 281 

New York ADL Board 

To Honor Jack Levin 

NEW YORK—Jack Levin, head of Jack 

H. Levin Associates and Certified Reports, 

,.., theatrical market researchers, 

will be 

j 

' 

^^HEL^B ' 

honored by the New 

^^"^^^^^^ York regional board 

if tlie Anti-Defama- 

;ion League of B'nai 

th March 1 at a 

locktail party and 

in ADL 

hoadquarters. 

Levin will be honored 

for his years of 

exemplary service in 

Jack Levin '^^ cause of human 

rights, said board 

chairman Philip Sokol. The league was 

founded in 1913 expressly to combat anti- 

Semitism in America, and—In the words 

of original charter— "secure justice and 

its 

fair treatment for all citizens" through its 

educational and research program designed 

to combat bigotry and prejustice. 

Founder of the National Theatre Institute 

and fomier chief barker of the Variety Club, 

Levin has been active in theatrical humanitarian 

affairs, including Motion Pictui'e Pioneers. 

Will Rogers Research Foundation and 

Actors Temple. He is past president of 

Cinema Lodge and active for more than 25 

years in nearly every phase of B'nai B'rith. 

In 1936. he served as cochairman of the 

Metropolitan Councils ADL appeal. 

Piatt Is Luncheon Speaker 

At Cinema Lodge Meeting 

NEW YORK—Harvey Piatt, executive 

secretary of B'nai B'rith's District Lodge 

No. One. was the speaker at the election 

of officers luncheon of New York's Cinema 

Lodge at the Hotel Astor Wednesday i24). 

Howard G. Minsky. executive vice-president 

of Cinerama. Inc.. succeeded Leonard Rubin 

as president, the latter having held 

office for the past two years. Installation 

of 1965-66 officers will be held at a Hotel 

Astor luncheon April 6. 

Also elected as vice-presidents were Alex 

Amsvvalder, programing; Carl M. Levine. 

fund-raising and finance; Mel Marin, 

membership; Ted Lazarus, Anti-Defamation 

League; Leonard Kaufman, B'nai 

B'rith Youth Services, and Milt Livingston, 

public relations. Michael C. Shapiro was 

elected treasurer and Robert L. Turell, 

secretary. Alfred W. Schwalberg was reelected 

as honorary president. 

The Guide' in New Spot; 

'One Way Pendulum' Set 

NEW YORK—"The Guide. 

" 

pictuie 

with a screenplay by Pearl S. Buck and 

Tad Daneilewski. who also directed, which 

was filmed in India, opened at a second 

New York first-run theatre, the Fifth 

Avenue Cinema. Pebi-uai-y 24. in addition 

to continuing at the Lincoln Ai't Theatre, 

where it opened Febmary 9. Stratton Pictures 

is distributing the pictui-e in the U.S. 

Also set to open at the Baronet Theatre 

Tuesday 1 2), is the British film, "One Way 

Pendulum," distributed by Lopert Pictures. 

BROADWAY 

gLY LANDAU, head of the Landau Co.. 

left for Europe Friday il9i to view 

i-ushes of his new production, "The Secret 

Agents." now before the cameras In 

Europe and Africa. He will also visit Rome. 

Munich and Paris. Also headed for Europe 

was Amos 'Vogel, director of the New York 

Film Festival held annually at Lincoln 

Center, to attend the West German film 

festival at Obcrhausen. and Oskar Werner, 

German film star recently In Hollywood, 

who left for Dublin to join the cast of Martin 

Ritt's "The Spy Who Came in From 

the Cold," filming at Ardmore Studios for 

Paramount release. * • • Back from London 

were James E. Perkins, president of 

Paramount Int'l; Martin Davis, vice-president 

in charge of advertising and publicrelations, 

and Milton Goldstein, Perkins' 

aide for special productions, after an overseas 

sale and merchandising meet. 

• 

Carroll Baker, fully recovered from her 

brief bout with a vii-us Infection, was discharged 

from Beth Isreal Hospital Friday 

(19 > and returned to Hollywood, accompanied 

by her husband. Jack Garfein, to 

start filming "Harlow" for Joseph E. Levine. 

Also leaving for the west coast were 

Ruth Gordon, stage star, who has signed 

to play Natalie Wood's mother in "Inside 

Daisy Clover" for Warner Bros, release, her 

last WB film having been "Dr. Ehrlich's 

Magic Bullet" in 1940; and Richard Johnson, 

who flew in from London, and Geraldine 

Fitzgerald, who flew to the coast to 

play in "Power of Attorney" on the Alfred 

Hitchcock TV Hour. * • • Glenn Ford arrived 

from Hollywood Friday i26) to do 

promotion for "Dear Heart" and attend 

the premiere at the Radio City Music Hall 

March 6. 

< 

• 

Sam Horwitz and his wife, Estelle, who 

operate the Tllyou Theatre near Coney 

Island, started a weekend stage show 

19- 

policy Friday, Saturday and Sunday 

21) with a a Dick Richards Continental 

revue, "50 Million Fi-enchmen Can't Be 

Wrong," with the film "Lilith." Horwitz 

plans other stage attractions, including 

Rock 'N' Roll and even opera at the TUyou 

on future weekends. * * • Audubon Films 

gave a cocktail party to celebrate the New 

York Regents' passing of "Twilight Girls" 

for exhibition. Among those who attended 

were Thomas Rodgers, Bernard Brandt. 

Saul Schlffrin, Jerry Horwitz, Donald 

Velde, Saul Jeffe, Edward Schuman, Edward 

C. Oralnger. Sidney Klein and Felix 

Bllgrey, attorney for Times Film, with Ava 

Lelghton, Audubon sales head, as hostess. 

• 

Tommy Sands and Tony Bill, featured 

Frank Sinatra's "None But the Brave." 

in 

made personal appearances Friday. Saturday 

and Sunday i26. 27. 28 1 at 26 theatres 

in the New York metropolitan area, starting 

at the Academy. RKO 86th Street. 

Castle Hill, Royal and Fordham theatres on 

Friday and In Queens, Yonkers and Brooklyn 

houses the other days. Another Warner 

Bros. star. Joey Heatherton. who has 

completed "My Blood Runs Cold." left 

February 27 on a two-week personal appearance 

tour in Los Angeles, Denver. 

Kansas City. San Francisco. Chicago. Detroit, 

Pittsburgh, Dallas and New Orleans 

to promote the March release. Viveca 

Lindfors, who completed "Brainstorm" for 

Warners, is back from Hollywood to start 

rehearsals of "Brecht" and "I Am a 

Woman," with which she will tour the 

campus circuit early In March. 

• 

Phil Gravitz, MGM's New York branch 

manager, became a grandfather for the 

-second time late in February when a girl 

was born to his son. Michael and Mrs. 

Gravitz at Bridgeport Hospital. * • • Leslie 

R. Schwartz, president of Century Theatres, 

is on a vacation cruise with Mrs. 

Schwartz to Rio de Janiero on the Argentina 

and they will return to New York 

March 15. * • • 

Carol Channlng. star of 

"Hello. Dolly." Eli Wallach. Anne Jackson, 

Marge and Gower Champion and other 

Broadway notables attended a special preview 

of Reade-Sterling's "The Love Goddesses" 

at the Coronet Theatre Sunday 

before the picture's world premiere 

March 3. * * • The first 200 patrons attending 

"Ferry Cro.ss the Mer-sey" at the 

Astor Theatre on opening day receives recordings 

of the title song by GeriT and the 

Pacemakers, stars of the United Artists 

film. 

• 

Bernard Donnenfeld, recently named associate 

head of Paramount's studio activities, 

left for Hollywood to assume his new 

post and Irving H. Ludwig. Buena Vista 

president, left for California February 24 

for a series of studio meetings covering the 

Walt Disney pictures ready for release. 

* • * David Weisbart. producer of the 

forthcoming 20th-Fox epic, "The Day Custer 

Fell." also headed for Hollywood following 

pre-production meetings with home 

office executives. * « * 

Eugene Jacobs, 

United Artists southern division manager, 

returned FebruaiT 26 after a series of sales 

meetings in Dallas with UA branch personnel 

and leading exhibitors, before attending 

the Texas Drive-In Ass'n convention. 

Century Has Movie Club 

NEW YORK—CentmT Theatres has organized 

its own movie club for senior 

citizens. Martin H. NewTnan, vice-president, 

said membership cards will be available 

to all persons at least 60 years old for 

use at any of the 35 circuit theatres in 

Brooklyn, Queens and Long Island. 

X^ 

ATTENTION INDOOR t ORIVEIN THEATRES 

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BY SELLING YOUR OWN 

MERCHANTS! 

SCREEN ADSl 

WRITE FOR FREE NEW CATALOG & 

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WABASH FILMAGK 

BOXOFFICE :: March 1, 1965 E-5

. . Edward 

. . The 

23 

of 

. . 

. . 

A(Md(M êjîont 

HAVID CHASMAN, who took over as 

United Artists head of British and 

European production from George "Bud" 

Ornsteln, is getting well into his stride and 

making a name for himself as a production 

developer over here. UA, of course, is 

currently enjoying the biggest boom in the 

history of the company following the success 

of "Tom Jones," "A Hard Day's 

Night." "Goldfinger" and "A Shot in the 

Dark." Now. Chasman is looking around 

for new talent, both in the acting and 

writing as well as the producing and directorial 

fields. In spite of competition 

from Colxunbia. Fox. Paramount and MGM. 

Chasman is confident that UA is still the 

first company that the British independent 

producer tends to turn to when he is seeking 

a package deal and freedom from production 

interference. 

Chasman is not simply sitting around 

in Wardour Street or Les Ambassadors 

waiting for the projects to come to him. 

He hopes to make a tour of some of the 

provincial towns where there are first class 

reportoiT theatres and to see some of the 

young acting talent that is around in this 

country. He has already made himself 

known to the vast majority of producers 

and directors in the business and there 

are no shortages of projects on his desk. 

Like everything in the industry, each deal 

or package takes time to get off the 

ground.. But. judging by the speed of 

Chasman's cun-ent activities, the trade 

will be hearing a great deal of UA's production 

plans in the near future. 

By ANTHONY GRUNER 

MGM's "Young Cassidy" last wêek received 

two premiere performances over 

here. The first was the world premiere in 

Dublin in aid of the Variety Club of Ireland: 

the second on the same day, but at 

midnight, a gala premiere presentation at 

the Empire Leicester, attended by stars 

from the film and West End theatres. This 

Robert D. Graff/Robert Emmett Ginna 

production, directed by Jack Cardiff, received 

a warm reaction from the critics, 

for Sean O'Casey is a great favorite with 

the press over here. The performance of 

Rod Taylor, as Young Cassidy. and Maggy 

Smith were particularly singled out. The 

London premiere was one of the few in recent 

years to justify the description "starstudded" 

and the film received a tumultuous 

reception. 

"Life at the Top," adapted from the 

best-selling novel by John Braine, who also 

wrote "Room at the Top." will begin shooting 

at Shepperton Studios in early May. 

The starring role of Joe Lampton will once 

again be played by Laurence Harvey. Jean 

Simmons and Honor Blackman will costar 

with him. James Woolf will produce. 

Woolf and Harvey were associated in the 

successful production of "Room at the 

Top" . Judd and Keenan Wynn 

will play society drunks for cameo appearances 

in Charles Schneer's "You Must Be 

Joking." now being made at Shepperton 

Studios and on location, for Columbia release 

. . . "Bud" Omstein has signed up 

the Beatles to make a western comedy, 

which is being written for them by Richard 

Condon, author of "The Manchurian 

Candidate" . . . Jack Parsons and Bob 

Lippert have a new thriller now being made 

at Shepperton Studios, "The Murder 

Game," starring Ken Scott, Maria Landi 

and Trader Faulkner. Sidney Salkow directs 

. . . Hammer Films will be making 

four new horror films in color at its Bray 

Studios, it was announced last week. This 

is in addition to the current plans to produce 

between four to six features at Associated 

British Elstree Studios . . . Compton's 

European sales conference will be 

held at Copenhagen, under the auspices of 

Sam Lomberg, the company's European 

representative. In addition to Michael 

Klinger and Tony Tenser, the chairman 

and managing director of Compton, 

respectively, who are flying from London, 

Roman Polanski, director of "Repulsion," 

will also be present for the screening of 

his first film for an English company . 

Tom Stem, George Mikell and Nial Mac- 

Ginnis have joined the cast of Martin 

Ritt's "Tlie Spy 'Who Came in From the 

Cold," starring Richard Burton and Claire 

Bloom, now being made at Ardmore 

Studios . Royal Film Perfomiance, 

held last week in aid of the Cinema and 

Television Benevolent Fînd, raised nearly 

$100,000. The film shown was Richard 

Brook's "Lord Jim." The Queen Mother. 

Princess Margaret and the Earl of Snowdon 

attended the charity premiere at the 

Odeon Leicester Square. Stars presented 

to the Royal Party included the star of the 

film. Peter O'Toole. director-producer 

Richard Brooks. Curt Jurgens. James 

Mason. Jack Hawkins and Daliah Lavi . 

The King family (Peter and Sam Kingi 

are disposing half of then- interests in 

Shipman and King Cinemas, Ltd. to the 

Danziger Brothers, Edward J. and Harry 

Lee. Tliere are family ties, since Hari-y 

Danziger is married to Peter King's sister. 

Sam King is managing director of the 

company . . . Three films, Paramount's 

"Becket," Columbia's "Dr. Strangelove" 

and "The Pumpkin Eater." head the nomination 

list for the British Film Academy 

. . . Leo 

Awards for 1964 with seven votes 

McKern is to costar with the Beatles in 

their second film for Walter Shenson, 

which is yet untitled. Also playing in the 

film, to be directed by Dick Lester, is 

Eleanor Bron and not. as reported last 

week. Elizabeth Bron ... Sir Charles 

Evans, director general of the British Film 

Producers Ass'n. accompanied by Lady 

Evans, will head the British delegation to 

the Mar del Plata (Argentina^ Film Festival, 

which is taking place March 16-26. 

PARTYING FOR CARRERAS—A birthday party for James Carreras. president 

of Hammer Film Productions, London, was held in the "21" Club, sponsored 

by EUiot Hyman of Seven Arts Associated Corp. Left to right, front, are Mike 

Frankovich, 20th-Fox production head; Nat Nathanson, UA sales manager; "Hi" 

Martin, Universal sales manager; Milton Rackmil, Universal president; Robert 

Ferguson, Columbia vice-president; Philip Gerard, Universal's Eastern ad and 

publicity director; Monty Berman of London. Left to right, rear, are Jack Levin, 

chief barker, New York Variety; Morris Silverstein, MGM foreign department 

president; Carreras; Charles A. Smakwitz, zone manager, Stanley Warner Theatres; 

Mrs. Carreras; Harry Goldstone, Seven Arts sales manager, and Jeramy 

Hyman, executive assistant to Hyman, who was unable to attend. 

Actor John Kitzmiller 

Dies in Italy at 51 

ROME—John Kitzmiller, 51, American 

Negro actor who gained fame in Italian 

1 

films, died Tuesday 1 a liver ailment. 

He was a native of Battle Creek, Mich., 

and had completed work on "Uncle Tom'.'i 

Cabin," an Italian-German-French production 

filmed in Yugoslavia. It is scheduled 

for release in April. 

He got his start in Italian movies by 

playing an American soldier in the postwar 

picture "Vuvere in Pace" fTo Live in 

Peaces. He had appeared in more than 40 

movies. 

20th-Fox, MCA Dividends 

NEW YORK — Twentieth Century-Pox 

has declared a quarterly cash dividend of 

15 cents per share on the outstanding 

common stock, payable March 31 to stockholders 

of record March 15. The board of 

directors of MCA. Inc.. has also declared 

a dividend of 37 '2 cents per share on its 

outstanding convertible preferred stock, 

payable March 31 to stockholders of record 

March 18, 

E-6 BOXOFFICE March 1, 1965

. . . Broumas 

. . Divisional 

. . Henry 

. . Gina 

^^BOONTON. 

. . 

. . Rena 

. . 

WASHINGTON 

Qharles Hurley has been moved up to head 

booker at Colimibia replacing reth-ins; 

Jess Smith. Fi-ed Sapperstîn, Columbia 

branch manager, also has appointed Harold 

Levy, formerly a booker at 20th-Pox. 

to replace Hurley . sales manager 

Sam Galanty and publicist Sid Zins 

attended a screening of "Lord Jim" in New 

York at the Ciiterion Theatre and a special 

conference at the home office . . . Ted 

Krassner, Paramount manager, attended 

the national sales and merchandising conference 

at the home office. Otto Preminger's 

"In Hami's Way" was shown and a 

fonmi was presided over by the producerdirector. 

The film will have a posh premiere 

here at Loew's Palace April 7. 

Jackie Cooper was a guest of the National 

Press Club at the showing of the 

Navy's "Sea Power." a short with narration 

by Glenn Ford . Mancini. 

Acadenij' Award-winning composer of "The 

Pink Panther." "Moon River" and "Days 

of Wine and Roses." conducted the National 

SjiHphony Orchestra in a musicians' 

pension benefit concert at Constitution 

Hall 117). Mancini volunteered his services. 

Shep Bloom. 20th-Fox exchange manager, 

made a swing dowii to Richmond to 

call on Morton Thalhimer. chairman of the 

board of Neighborhood Theatres. Bloom 

and head booker Jack Kohler had a tenminute 

showing on "Those Magnificent 

Men in Their- Flying Machines" at the 

Apex for exhibitors from the Washington 

exchange area. Kohler's house guests over 

the weekend of the 22nd were his son John 

David and 12 of his friends at Annapolis 

Naval Academy. 

Edward Nell jr., training film production 

manager of the Naval Photographic Center, 

spoke before the Motion Pictui'e and 

Television council at its February meeting 

instead of Donald Baruch. The latter, motion 

pictme chief for the Department of 

Defense, was hospitalized with sui'gery and 

is now recovering at home . LoUobrigida 

was a one-day visitor promoting 

"Strange Bedfellows" . . . Alex Schimel. 

Umversal manager, spent the holiday 

weekend in New York. 

The annual W03IPI installation dinnerdance 

is set for June 5 at the Prince 

Georges Country Club. Election of officers 

will take place April 13 at the Variety Club's 

headquarters in the Willard Hotel, as will 

the March 9 meeting, with president Doris 

Chown of Wheeler Films presiding . 

Sam Wheeler, president of Wheeler Films. 

and his wife were vacationing in Florida. 

Among Filmrow visitors were producer 

John Kenlo. Ken Pi-oductions. whose headquarters 

are at Alexandria, La., and Floyd 

Davis. Neighborhood Theatres, Richmond 

Theatres has added two staffers, 

Dorothy Tewksben-y, secretary to 

president John G. Broumas. and Joan 

Baiss, receptionist. 

GOLDMAN HONORED — William 

Goldman (right), prominent Philadelphia 

theatre owner and philanthropist, 

is shown receiving the Annual 

Brotherhood Award of the Philadelphia 

County Council of Jewish Veterans, 

U.S.A. from county commander 

Leon C. Goldberg (left). Albert Katz, 

awards chairman, looks on. 

Rowland in Wilkinsburg 

Closes After 53 Years 

WILKINSBURG, PA. — Tlie Rowland 

Theatre, after 53 years of service, closed 

Satm'day i20'. The theatre had deteriorated 

and was sold by the Stanley Warner 

circuit to an investor and with a stipulation 

that it cannot be used as a theatre 

or as the site for a theatre. 

Built by the late industiy pioneer in 

exhibition, distribution and production, 

Richard A. Rowland, its early years featured 

vaudeville with movies used as a 

part of the program. 

Making the final checkout for SW was 

house manager Han-y Griser jr.. who is 

head teller at the Mellon Bank which adjoins 

the theatre building. In years past 

Wilkinsburg had seven theatres, then five, 

and for a number of years three and two 

theatres, but the Rowland has stood alone 

here for 15 years or more. Now it, too, is 

gone. 

Heston Gets Wanamaker 

Trophy for 'Story' Role 

PHILADELPHIA—Charlton 

Heston. who 

portrays John the Baptist in George Stevens' 

"The Greatest Stoi-y Ever Told," received 

the Wanamaker Trophy of Merit 

at ceremonies Wednesday

. . Samuel 

. . 

. . 

. . 

MPAA HOSTS WOMEN AND PRODUCER AT WASHINGTON HEAD- 

QUARTERS—Admiring MPAA booklet "Movies and You—R«el I" are (left to 

right) : Kenneth Clark, MPAA executive vice-president; Mrs. William H. Hasebroock, 

General Federation of Women's Clubs' president; Mrs. Margaret G. Twyman, 

director of MPAA's Community Relations Department; Mrs. Virginia 

Rollwage Collier, president of the D. C. Motion Picture and Television Council 

and also chairman of Drama and Literature for the D. C. Federation of Women's 

Clubs, and Robert Wise, producer of "The Sound of Music," which was screened 

for the dinner guests. Prior to the showing, Wise was awarded a Certificate of 

Appreciation by Mrs. Hasebroock and Mrs. Hasebroock received from Clark the 

first copies of the booklets. "Movies And You-Reel I And II," compiled by MPAA's 

Community Relations Department. 

PITTSBURGH 

a Hied MPTO will meet late in March to 

elect officers . . . Blatt Bros. Theatres 

rented the Arcadia, New Bethlehem, for 

revival meetings Febmai-y 22-25 . . . Andy 

Battiston, veteran of the business, turned 

up the other day with son Wally. We are 

always especially happy when they are 

around. Both are enjoying good health . 

At a hearing here in the banknjptcy of 

Richard Kane's Kadi Amusement Co. it 

was detemiined that there were no assets, 

with the company holding a lease for four 

more years at the Super 18 Drive-In. between 

Wampum and Koppel. Kane is reported 

in New York. 

Closing of the Rowland Theatre, Wilkinsbui-g, 

brought out, and published for 

the first time in the Gazette, a photo of 

the crew of 17 employes and five musicians 

taken the night the "theatre beautiful" was 

opened 53 years ago. All but a few in the 

picture are deceased but those who remain 

have wonderful memories of that "first 

night," including your correspondent, who 

provided the photograph. The Rowland 

came to "The End" Febmary 20 and Wilkinsburg 

is without a movie theatre. 

Frank Chiodo of Johnstown has petitioned 

the Clairton city council for a franchise 

to operate a CATV system there. He 

has antenna systems operating in Conemaugh 

and NantyGlo ... In a few years 

past. Erie had ten or a dozen so-called 

second-i-un theatres; now only one is in 

this classification, the Roxie. East avenue 

at 26th street. The oldtime Regent on Parade 

street has been the Regent Follies for 

a number of years, exhibiting peep shows, 

nudies and sex exploitation films of foreign 

and domestic manufacture. 

Opera star Nicla Moscona appeared in 

person with "O Asotos" at the South Hills 

Theatre, Dormont . R. LaRosa, 

foi-mer film salesman, founded the Mc- 

Keesport Boys Club Feb. 23, 1945, and he 

has continued as executive director through 

the 20 years of its successful operation . 

Beaver County Judge Ralph S. Scalera recently 

addressed the Confraternity of 

Christian Mothers of St. Titus Roman Catholic 

Church, Aliquippa, on the subject of 

indecent movies and literatiu-e. 

Squirrel Hill Theatre has an exploitation 

tieup with Poll Restaurant . . . Frank Jay 

"Bud" Thomas, theatre booker, was confined 

to his home for several days when 

his youngest children, Lila Dale and Beth 

Ann, were bedded with the mumps . 

Francis "Prank" Thomas, 20th-Fox and 

WAMO screening room projectionist, now 

has the Camp Home Drive-In booth. 

Mr. and Mrs. Abe Joseph turned up on 

Filmrow the other day. The former city 

exhibitor for many years now holds down 

a morning job as bartender and he is content 

to be working and being able to do so 

... In the Pennsylvania Legislature are 

bills and resolutions for legalized bingo 

which would give the commonwealth 5 

per cent of the gross take, or $10 million 

annually, and measures to eliminate obscene 

literature in all forms. 

Many honored graduate of the Bishop 

Carroll High School in Ebensburg is Paul 

Dawson, whose father Ken is a veteran 

Gallitzin theatre owner. Paul, 19, was 

named Student of the Year (1964) and won 

the Catholic War Veterans award: the 

Veterans of Foreign Wars. Ebensburg Post, 

award; the Prince Gallitzin General Assembly 

Knights of Columbus award; Catholic 

University of America scholarship; 

St. Francis College mathematics award, 

and the Cardinal O'Hara Memorial award. 

Paul had the highest average in education 

and in mathematics, joined the National 

Honor Society and wrote the lyrics 

to the Bishop Canoll High School alma 

mater. He's attending the Catholic University 

of America in Washington, D.C. 

Harlem Youth Film Project 

Is Aided by MPAA 

NEW YORK—A pilot project using outstanding 

Hollywood films to make Harlem's 

teenagers cinemate as well as literate has 

been announced by HARYOU-ACT and the 

Motion Pictm-e Ass'n of America. 

The project will include screening six 

films at the Apollo Theatre in Harlem 

starting with Columbia's "A Raisin in the 

Sun" March 6. Other films in the series 

include "On the Waterfront." "Shane" and 

"Island of the Blue Dolphins." 

Livingston L. Wingate, executive du-ector 

of HARYOU-ACT. described the program 

as one which will bring "a unique and 

exciting experience to thousands of Harlem 

youngsters. Poverty of aesthetics and 

moral values can be as damaging as any 

other facet of deprivation. Hopefully, this 

film series will provide an enriching new 

avenue of experience." 

Ralph Hetzel, acting president of MPAA, 

said the cm-rent project is part of an overall 

program designed to use the motion 

pictm-e to "create a better understanding 

of the world in which we live. 

"Now as never before young people are 

excited about motion pictures not only as 

entertainment but as a serious part of 

theii- cultui-al development. We feel that 

this cm-rent series may help the youth of 

Harlem to gi-asp social problems and to 

cope with life's situations more effectively." 

Aiuiouncement of the program was made 

in advance of a working session of the 24 

film discussion leaders who will direct the 

project using materials supplied by the 

Community Relations Department of 

MPAA. 

Claudia McNeil, who staned in "A Raisin 

in the Smi" along with Sidney Poitier, 

attended the meetings of members of the 

Domestic Peace Corps and other HARYOU 

instructors who will lead discussion groups 

after the screening of each film. 

Bob Schiffman, manager of the Apollo 

Theatre, where the film will be shown, is 

donating the theatre free for the project. 

Steve D'Inzillo, business representative for 

Moving Picture Operators Local 306, has 

indicated that the local will donate the 

services of projector operators for the series. 

NEEDY CONTRIBUTION — Mrs. 

Doris Chown, president of the Women 

of the Motion Pictures Industry, Washington, 

D.C. chapter, is shown presenting 

a check to Morris Schwartz, 

president of the Jewish Foundation for 

Retarded Children, Inc., at the 

WOMPI meeting held on Tuesday (19) 

at the Variety Club. 

E-8 

BOXOFHCE March 1, 1965

: 

HOLLYWOOD 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

42 Consuls Guests 

At 'Story' LA Bow 

bury, Jerry Lewis, David McCallum, Joel 

McCrea. Roddy McDowall, Dorothy Mc- 

Guii-e, Sal Mineo. Robert Mitchum, Jack 

Zanuck. 

62 Years for Ed Wynn 

With 'Brigitte' Picture 

HOLLYWOOD—Ed Wynn observed 62 

years in show business and 57 years as a 

top-ranking stage, radio, television and 

film star with his role in 20th-Fox's "Dear 

Brigitte," which opened a Greater Los Angeles 

multiple i-un February 17. Wynn has 

two Emmys, five Emmy nominations and 

one Oscar nomination to his credit, among 

numerous other awards. 

(Hollywood Office—Suite 321 at 6362 Hollvwood Blvd., 

Palance, Carl Reiner. Barbara Rush, Telly 

Savalas, Spencer Tracy, Max von Sydow, Named 'Best 

Ed 'Wynn, Elmer Bernstein, Robert Cohn, 

Armand Deutsch. Arthur- Freed, Eugene 

Prenke, William Goetz. John Green, Arthur 

Hanisch. Sheldon Leonard. Bart Lytton. 

Harold Mirisch. Marvin Mirisch. Walter 

Mirisch. Thomas McDemiott, Alan Pakula, 

Edwin Pauley, James Roosevelt, Jack Warner, 

Mayor Sam 'Vorty and Richard 

SPG Nominates 16 as Best 

Produced Films of Year 

HOLLYWOOD—Aubrey Schenck, chairman 

of the Screen Producers Guild Award 

Elke Sommer, Glenn Ford 

Dressed' 

HOLLYWOOD — Elke Sommer and 

Glenn Ford were honored Friday il9) as 

Best Dressed Actress and Best Dressed 

Actor of the Year by the California Fashion 

Designers Guild. Presentations highlighted 

the group's annual Mardi Gras 

Ball in the Beverly Hilton International 

Ballroom. 

Rites for Albert Shaff 

" 

HOLLYWOOD—Albert "Albie Shaff. 52. 

music editor on the Oscar award wirming 

"Lilies of the Field," died February 20 at 

the Motion Picture Home, Woodland Hills, 

Calif., after a lingering illness. A graduate 

of Yale in 1933 where he had been a member 

of the freshman crew, he started as a 

film cutter and w-orked up to music cutter. 

His credits were on "Cyrano de Bergerac," 

"Walk on the Wild Side" and many other 

important films. He is survived by his 

wife, a daughter, son, brother and sister. 

ACE Names Truman 

Top TV Personality 

LOS ANGELES—Harry S. Truman has 

HOLLYWOOD—The Los Angeles premiere 

of George Stevens' "The Greatest tion pictures have been nominated for the 

committee, announced that 16 feature mo- 

been voted a special "Eddie" as the Outstanding 

Television Personality of 1964 by 

Story Ever Told" was held in Pacific's 

best produced motion picture of 1964 

Cinerama in Hollywood February 17, with award. The wiiiner will be named by the 

the American Cinema Editors. It w'ill be 

one of the most impressive group of dignitai'ies 

and celebrities in years on hand. Dinner March 7 In the Beverly Hilton Awards Dinner March 14 in the Cocoanut 

SPG at the 13th Annual Milestone Awards presented at the ACE's 15th Annual Eddie 

Hotel. 

President and Mrs. Lyndon B. Johnson 

Grove. 

Those selected, listed in alphabetical 

were patrons for the event, held for the 

In announcing the award. ACE president 

order are: "A Shot in the Dark," "Becket," 

benefit of the Umted Nations Ass'n and the 

Gene Fowler said the "Eddie" is being 

"Behold a Pale Horse," "Dr. Strangelove," 

Eleanor Roosevelt Memorial Foundation. 

presented to Truman in recognition of his 

In attendance were consuls from 42 foreign 

TV series. "Decision: Conflicts of Harry 

motion picture television committee, 

and Mrs. Milton Gottlieb, coordinating as an executive in the trio's 

offices. "Mary Poppins," Unsinkoble Molly 

"My Fair Lady," "Becket" and "What a V/ay to Go." 

chairman. 

Merrin will be in charge of public relations, 

The television nominees are: 

and exploitation involving 

"Slattery's People," CBS-TV; "I, Dorrin, Take This 

named, included: 

Witch Somantha," "Bewitched," ABC-TV; "Little Girl 

Arrangements have been made with Lost " "Wagon Train," ABC-TV, ond "The Deadly 

Edie Adams. Eddie Albert, Polly Bergen, 

Pocket Books for a motion picture paperback 

edition of "Mister Buddwing." the Nominated for the best foreign or docu- 

Games Affair," "The Man From U.N.C.L.E." NBC -TV. 

Pat Boone. 'Victor Buono. Bobby Darin, 

Sandra Dee, James Garner, Mitzi Gaynor, 

Lome Greene, 'Van Heflin. Charlton Heston, 

Abbe Lane. Hope Lange. Angela Lans- 

Greek," "Rhino!" and "The Organizer." 

James Garner, Jean Simmons. Suzanne mentary film of the year are: 

Pleshette. Katharine Ross and Angela "Topkopi," "Marriage Italian Style," "Zorbo the 

Lansbury staiTer, Laurence said. 

Best actor and actress nominees are: 

Entertainment celebrities and industry 

executives on hand, besides those already 

"Prom Russia With Love." "Goldfinger." 

"Marriage Italian Style," "Mary Poppins." 

Douglas 

advertising 

the independent 

Laurence said. 

company, president 

countries, underscoring the fact that the 

S. Truman." Eddies also will be presented 

"My Fair Lady," "Night of the Iguana," 

premiere helped mai-k the UN's 20th 

to the winners in six categories of film 

"Pink Panther," "Seven Days in May," 

anniversary. 

production 

"Topkapi." "The Unsinkable Molly Brown." 

Premiere committee officers were Gov. 

Best Edited Motion Picture. Best Edited 

"World of Henry Orient." "Yesterday. Today 

and Tomorrow." 

Edmund Brown, honorary chairman: Donald 

W. Douglas jr., chairman: Danny Kaye. 

mentary Motion Picture, Best Performance 

Television Episode. Best Foreign or Docu- 

chairman, sponsors and host committee: 

by an Actor in a U.S. Film Debut. Best 

Samuel Goldwyn. honorary host chairman: M-L-W Productions Names 

Performance by an Actress in a U.S. Film 

Robert Blumofe. Arthur Hanisch and Jesse 

Debut, and the Outstanding Motion Picture 

Tapp. cochairmen: Greer Garson. Ross Dan Merrin to PR Post 

of the Year. 

Hunter and Gregory Peck, cochairmen, HOLLYWOOD—Dan Merrin has joined Nominated for the Eddie as the best 

and Mann-Laurence-Wasserman Productions 

MGM 

edited motion pictm-e of the year are: 

"The Brown," 

Do The Ignorant Sleep in Pure White Beds?," 

"No Dogs or Drovers," "Rawhide," CBS-TV; "Question: 

Stanley Holloway, David Tomlinson, Harve Presnell, 

Donneiiy Rhodes, John Leyton, Julie Andrews, 

Mary Ann Mobley, Tippy Walker, Kim Darby and 

Danielle 

Bionchi. 

Nominated as the Outstanding Motion 

Picture of the Year are: 

"My Fair Lady," "Mary Poppins," "Topkopi," "The 

Unsinkoble Molly Brown" and "Becket." 

Barry Sullivan Signs 

For AIP's 'Outlaw Planet' 

HOLLYWOOD—Barry Sullivan has been 

signed to star with Susan Hart in American 

International's "The Outlaw Planet," 

which starts production in Rome early in 

March, announces executive producers 

James H. Nicholson and Samuel Z. Arkoff. 

Tod Windsor also stars in the sciencefiction 

thriller which will be directed by 

Mario Bava from the screenplay by lb 

Melchior. Filming will be in color and 

scope. 

Sullivan costarred with Martha Hyer last 

year in AIP's thriller. "Pyro." He has since 

starred in two other films which have not 

yet been released. "Intimacy" and "My 

Blood Runs Cold." 

BOXOFFICE :: March 1, 1965 

W-1

(Jâcksti 

THE SETTING was right. The atmosphere 

was charged with activity. A 

hundred photographers 

and news media 

reporters, from television, 

press and 

radio, were having 

their breakfast on 

the Stage 4 at the 

Paramount lot. An 

t laborate breakfast 

tresh Beluga Russian 

ot 

caviar and 

champagne was being 

served by caterers 

from Chasens. Joe 

Le vine's "Harlow" 

was being kicked off in an aura of spellbinding 

ballyhoo. His words were not 

those of caution. He charged one man. 

who said he was on the Levine payroll, 

with an epithet of "liar," which accompanied 

the denial that the man was in 

his employ. As the laughter ran around 

the studio at the daring of the man, the 

"new look" in Hollywood, one couldn't help 

but study the other men at the head table: 

Adolph Zukor. Y. Frank Freeman, Howard 

Koch, Bernard Donnefeld. and Joseph E. 

Levine. In further array, Carroll Baker. 

Red Buttons, Peter Lawford, Michael Connors. 

John Michael Hayes. Gordon Douglas, 

Raf Vallone and Angela Lansbury, all 

of whom have the top roles in "Harlow." 

PRODUCTION HEAD 5 MONTHS 

As the shouting on the stage died down 

to a mild uproar, we approached Howard 

Koch, who agreed to this interview at the 

breakfast table. It was truly a "Backstage 

in Hollywood" item. For the past five 

months, since Koch had been appointed as 

head of the studio production and made a 

vice-president, we had met him at many 

affairs. As an acquaintance of many years, 

we observed that this man. with a wealth of 

30 years' background and production experience 

in Hollywood, fitted into his job 

with great ease. Koch never appears to be 

ruffled, always seems to be happy. 

This is a pro. working at his lifetime 

profession. His path was from one end of 

the studio backlot to the front office. The 

experience "bank" provided less sales 

know-how or promotion ideas than a full 

rack of motion picture-making skills. We 

wanted to know where this would take 

Paramount. 

REBIRTH OF OPTIMISM 

TH SYD CASSYD 

leaning out the windows. It was showmanship. 

"There is a tremendous expansion going 

on here," said Koch. "With television production 

and our schedule of pictures, we'll 

soon be busting out at the seams." What 

did this mean in actual figures? What was 

the amount of stories and properties which 

Paramount had accumulated over the 

years? 

Koch said that there are approximately 

500 properties in their possession—stories, 

scripts, packages, etc. How would this be 

placed into operation? With the rise of the 

independent packager, will the bulk of the 

new productions in the expansion stage 

stem from them? 

"The future of this lot is in Paramountproduced 

motion pictures," said Koch. "We 

will move in the direction of a combination 

of the top independents, like Levine, plus 

our own staff produced films." How many 

producers will this involve? "In our next 

three years of planning, we will have four 

or five main producers," said Koch. This 

would entail main productions from each. 

He extended this with the observation that 

major companies must have their own pictures. 

They must have ownership. 

"The profits of the picture business are 

in ownership of the properties. The practice 

of the independent coniing in with the 

package, which has developed over the past 

ten years during the upheaval in motion 

picture productions, will continue. They 

fill an important need. But, remember, we 

are an operating motion picture studio," 

and he pointed around him. "All this has 

to be working, all the time." 

Frisco Panel to Discuss 

Film Classification 

SAN FRANCISCO — "Should Films be 

Classified to Protect Children?" is the subject 

to be discussed on Radio KCBS March 

14 by a group of Bay area citizens, Mrs. 

Willard E. Vernon, motion picture chairman 

for the 14th district of PTA and 

Marin Motion Picture and Television 

Council: Roy Cooper, vice-president of 

Radio Artists Ass'n of America: Dr. R. 

Herrick, psychiatrist, affiliated with the 

Langley-Porter Clinic and moderator, and 

Rolfe Peterson, radio commentator. 

Mrs. Vernon originated the Movie Guide 

when she was in association with a PTA 

chapter at West-End School in San Rafael. 

Interest in the Movie Guide, supplied as a 

service to parents, came to the attention of 

the district board, and she was offered the 

job as chairman of the 14th district 

What had happened since Koch took the 

helm? What was. in his opinion, as an objective 

and observant executive, the major (Sonoma and Marin Counties). Her services 

change in direction? Koch was not hesitant. 

as a speaker became more in demand 

"I think the major event at this and the guide became better known. Last 

studio has been the uplift of morale—the fall she took part in a discussion of "Pay 

outlook of optimism. It has come about Television" on KTIM's "Sounding Board." 

for several basic reasons: The productions 

on the boards, as plans, have become working 

projects. Look around you at the excitement 

here this morning." He pointed HOLLYWOOD—The seven children who 

'Music' Premiere Guests 

the kickoff ceremonies for the Levine play the Von Trapp family will be honor 

to 

picture. The place was literally jumping. guests at the West Coast premiere of producer-director 

Somewhat like a ticker-tape parade on 

Robert Wises 

March 

"The Sound 

Lower Broadway in New York, workers in of Music" at the Fox Wilshire 10 

various production departments were for benefit of the American Cancer Society. 

3 Conner Theatres 

Executives Named 

TACOMA, WASH. — Will J. Conner, 

whose Conner Theatres Corp. has acquired; 

leases on the Tacoma Roxy, Rialto, Caprli 

and Temple theatres and Roxy in Enumclaw, 

has made the following staff appointments 

: 

R. H. Schmidt to direct operations of the 

Rialto and Temple, handle advertising and 

publicity for the four Tacoma theatres and 

handle bookings and promotions of the 

stage and concert attractions. 

James A. Keliher to direct operations of 

the Roxy and Capri and do the film bookings 

for the fom- Tacoma theatres, the 

Music Box in Portland and the Roxy in 

Enumclaw. 

Mrs. Katherine Marshall to join the 

Conner organization as office manager 

the Tacoma headquarters and assist Conner 

in supervising operation in Seattle, 

Portland and Enumclaw. For many years 

Mrs. Marshall dii-ected Hamrick Theatres 

and Edris Co., theatre division, in Portland.! 

NGC Releases Managerial 

Shifts for Fox W. Coast 

BEVERLY HILLS—John Klee, Pacifici 

Coast division manager for National General 

Corp., announces a series of managerial 

promotions and changes for Fox) 

West Coast Theatres in the Los Angelesj 

area. They are: 

Prank Ramsey, manager of the Bruin in 

West Los Angeles, moves into the Village 

Westwood, succeeding William Hertz, promoted 

to Los Angeles first-run district 

manager. Robert Siner, assistant manager 

at Grauman's Chinese Theatre and 

recently manager of the Carthay Circle, 

assumes managerial reins at the Bruin. 

Rxibert Valletta transfers from the Balboa 

in San Diego to the El Rey in Los Angeles. 

Gerald Nutting, who was on a temporary 

leave of absence, has returned to the 

Criterion in Santa Monica, replacing Donald 

Boxwell who was appointed manager 

of the Rialto in South Pasadena. 

Emrys Evans transfers from the D & R 

Theatre, Aberdeen, Wash., to the Turlock 

at Turlock, replacing Charles Eggleston, 

who moves to the Moon-Glo Drive-In at 

Fresno. Gary O'Reilly moves into the 

manager spot at the D & R Theatre, Aberdeen, 

from the Fox, Eugene, Ore., where 

he will be replaced by Don Henning. 

Palm in Imperial Beach 

Opens After Two Years 

IMPERIAL BEACH, CALIF.—Following 

a $25,000 remodeling project, the Palm 

Theatre was reopened Friday, February 12, 

by Jules Landfield, the new owner. The 

500-seat theatre had been closed for two 

years. 

Robert Ortega is managing the theatre, 

which is maintaining a family film policy, 

In addition to the shows each night, matinees 

are scheduled on Saturdays and 

Sundays. 

O'Brien ACE Presenter 1 

HOLLYWOOD — Edmond O'Brien, who' 

stars in 20th Centui-y-Fox's "Fantastic, 

Voyage," will be a presenter of awards 

at the American Cinema Editor's Annual 

Awards dinner March 14. 

W-2 

BOXOFHCE :: March 1, 1965

, 

ooBERT 

"Ten years 

have passed 

while she lay 

unchanging 


bed.-yet 

each night 

he comes to 

caress that 

pallid flesh 

to kindle 

anew the 

demon 

passion 

that slumbers 

there -po£ 

UgHA. 

CPlflH^copt 

TOVVN£_ 

T&DGAR ALLAN POE 7ogTr corman 

NTACT YOUR Jh?ianlaan^^^^^nXenjiaXi^ 

VLE 

Robert S. 

Pornell 

1316 Second Avenue 

>attle 1, Washington 

MAin 4-6234 

DENVER 

Chick Lloyd 

2145 Broadwoy 

Denver 5, Colorado 

TAbor 5-2263 

SALT LAKE CITY 

Fred C. Palosky 

252 East First South 

Salt Lake City, Utah 

DAvis 2-3601 

LOS ANGELES 

Harry Levinson 

1918 So. Vermont Avenue 

Los Angeles 7, California 

Republic 1-8633 

SAN FRANCISCO 

Hal Gruber 

255 Hyde Street 

San Froncisco 2, Californio 

PRospect 6-4409

— 

— 

— — — 

— — 

— 

— 

— 

— — 

— 

— 

. . 

. . . Mr. 

. . . Eve 

. . Carthay 

. . Booking 

. . Ifs 

. . Gladys 

. . 

'Greatest Story' 240 in LA Debut; LOS ANGELES 

Goldfinger 495 in Ninth Week 

LOS ANGELES — The much-heralded 

"Greatest Story Ever Told" opened with a 

240 per cent for its first six days. The fii'st 

day's receipts were donated to the United 

Nations-Eleanor Roosevelt Memorial Foundation. 

In general, fii'st-run business was 

brisk, due to the long Washington Birthday 

weekend and several strong openers. 

(Average Is 100) 

Baldwin, Los Angeles, Pix, Village 36 Hours 

(MGM) 1 40 

Beverly Fother Goose (Univ), 9th wk 130 

Chinese Goldfinger (UA), 9th wk 495 

Ltreranâ The Greatest Story Ever Told 

(UA), first SIX davs 240 

Crest, El Rey, Ins—Those Collowoys (BV), 2nd wk. 100 

Egyptian My Fair Lody (WB), 17th wk 475 

Fine Arts Zorbo the Greek (20th-Fox), 4th wk. ..260 

Four Star Daniella by Night (Cambist) 65 

Holivwood-Paramount Sex and the Sinale Girl 

(WB), 9th wk 90 

Hollywood, Warren's Deor Brigitte (20th-Fox) .... 90 

Lid= Seance on o Wet Afternoon (Artixo), 10th wk. 100 

Orpheum—Morv Poppins (BV), gen. rel., 

2nd 

Music Hall Major Barbara (Mayfair), reissue 

Pontages, State, Wiltern None But the Brave 

(WB) 

Vrgue Kiss Me, Stupid (Lopert), 10th wk. ... 

Warner Beverly The Americanization of Emily 

(MGM), 9th wk 

Warner Hollywood Circus World (BronstonlOth 

'ilsh're Marriage Italian Style (Embassy), 9th wk. 140 

Orab Some Easy Money 


MERCHANTS! 

SCREEN ADSl 



WABASH FILmACK 

RCA SERVICE COMPANY 

909 North Orange Drive 

Hollywood 38, Calif. OLdfield 4-0880 

lineups in its initial week at the International 

70 and was the standout newcomer. 

Another new film with an impressive first 

week gross percentage was "Those Galloways," 

175 at the Denver Theatre—one of 

its best opening weeks anywhere in the nation. 

"Seance on a Wet Aftemoon" also 

was big in its Equii'e debut, where the art 

film scored 225. 

Cooper— it's a Mad, Mad, Mad, Mod World 

(UA-Cineromo), 1 7th wk 280 

Crest Goldfinger (UA), moveover from Paramount 

200 

Denhom My Fair Lady (WB), I 5th wk 240 

Denver Those Galloways (BV) I 75 

Esquire Sconce on a Wet A«ernoon (Artixo) . . .225 

International 70— None But the Brave (WB); 

Master Spy lAA) 270 

Paramount 36 Hours (MGM) 125 

Towne; Centennial, Lakeshore drive-ins Code 7, 

Victim 5 (Col) 90 

Vogue Marriage Italian Style (Embassy), 9th wk. 135 

"Circus World' Torrid 425 

Leads Big Frisco Holiday 

SAN FRANCISCO — Offering a good 

choice of pictures, holiday business was 

better than average. Many patrons were 

turned 

'Brave' 270, 'Seance' 225 

away from the sneak preview of 

"Von Ryan's Express" at the Pox-Warfield 

Piiday night, February 19. The Sat- 

As Newcomers in Denver 

DENVER — "None But the Brave," in urday midnight Underground Cinema 12 

combination with "Master Spy" attracted had another full house with "La Poupee" 

and "Peeping Tom" at the Pi-esidlo Theatre. 

Alexandria How to Murder Your Wife 

(UA), 2nd wk 200 

Clay Murder Ahoy (MGM), 2nd wk 200 

Coronet My Fair Lady (WB), 12th wk 400 

Fox-Warfield Dear Brigitte (20th-Fox), 2nd wk. 150 

Golden Gate Strange Bedfellows (Univ) 100 

Larkin—World Without Sun (Col) 150 

Metro Morriage Italion Style (Embassy), 9th wk. 200 

Music Hall Seance on a Wet Afternoon 

(Artixo), 9th wk 1 50 

Orpheum-Clnerama Circus World (Bronston- 

Cineroma), 9th wk 425 

Paramount Those Galloways (BV), 2nd wk 100 

Presidio Womon in the Dunes (Pathe), 5th wk. 200 

Royal—Goldfinger 'UA), 9th wk 250 

St. Francis Mary Poppins (BV), 17th wk 135 

Stage Door Girl With Green Eyes (Lopert) 100 

United Artists— Boby, the Rain Must Foil 

(Col), 2nd wk 270 

Vogue Mofioso (Zenith), 2nd wk 1 50 

"Fair Lady' Portland Business 

Up After Oscar Nominations 

PORTLAND—"My Fair Lady," concluding 

its 14th week, may jump its boxofflce 

estimate following the Oscar nominations, 

It was listed at 200 per cent for the week, 

matching the "Goldfinger" estimate. 

Broodway, 82nd Street Drive-ln 36 Heura (MGM) 165 

Cinema 21—Sex ond tht SInglo GIri (WB), 

8th wk.; Youngblood Hawk* (WB), rerun, 2nd wk. 145 

Fine Arts Woman In the Dunei (Pathe' 

Fox— D«ar Brigitte (20th-Fox); Apache RIflei 

"" 

(20th-Fox), 

2nd wk 

Guild—Girl With Green Eye» (Lopert) 

Hollywood Mediterranean Holiday (Cont'l) 

Irvington—Goldfinger (UA); King of Wild Surf 

(SR), 12th wk 

Music Box—How to Murder Your Wife (UA) . 

Off-Broodwoy Marriage Italian Style (Embassy), 

8th wk 

Poromount My Fair Lody (WB), 1 4th wk 

^Jark Hendricks has been appointed to 

replace Roy Evans, who was named Marshall 

Naify's assistant, in charge of D-150 

sales, announces Fred Kunkel. Western division 

manager of United Artists Theatres 

. . . Bill Kelly and Kunkel were on Filmrow. 

Kelly is assistant to Robert Naify . 

Johnny Evens, motion pictui-e naval service 

booker, will start his annual visit to 

Navy and Marine Corps installations in 

California and Arizona. 

Harry Foster, Foster Theatres, San Pi'ancisco, 

Portland and Oakland, was visiting 

with Norman Jackter, Columbia district 

manager . . . Mi-, and Mi-s. Lloyd Katz, Nevada 

Theatre Corp., Las Vegas, amiounced 

the Bar Mitzvah of their son Bany. observed 

FebruaiT 20 . a girl for the 

Irwin Yablins. He works for the Paramount 

exchange as a salesman , Collins, 

Theatre Booking Service, is leaving this 

field to go into another phase of the industry. 

Congratulations to Mr. and Mrs. Ronnie 

Nichols, manager of Stanley Warner Wiltern 

Theatre, on their 30th anniversary 

and Mi's. Syd Cassyd of Boxoffice 

celebrated their 27th wedding anniversary 

February 22 . and buying on 

Filrm'ow were Mason Siler, Lido, Newport 

Beach and the Mesa of Costa Mesa, and 

Harold Martin of the Hemet and Perrls 

Meyer. Eve Productions, took off 

for the East with her husband's new film 

"Rope of Flesh." This is his seventh film 

and follows his successful "Lorna." 

. . . 

Manny Barling is recuperating at his 

Ken 

home following major surgery 

Kennedy, in from Phoenix, where Pete 

Foley and the production and distribution 

office of Kennedy Productions are headquartered 

. Circle Theatre held 

the preview premiere of "The Soimd of 

Music," with the Fox Wilshire the scene of 

the regular run. 

Tent 39 Sponsors TVIurder' 

At New Fox in Las Vegas 

LAS VEGAS — "How to Murder Your 

Wife," United Artists' release, will be given 

a gala benefit premiere March 4 at the 

opening of National General Corp.'s new 

$400,000 Fox Theatre in the Charleston 

Plaza Shopping Center. 

Proceeds from the event will go to the 

Heart of Variety Trust Fund of Tent 39, 

Variety Club of Southern Nevada. The 900- 

seat showcase is the latest in National General's 

announced plans to add to Its circuit 

of 216 theatres. 

Nineteen-year-old Beverly Adams has 

been signed to an exclusive contract by 

Columbia Pictures, making her the fourth 

to emerge from the new talent program. 

Californio— 

1 

B. F. Shearer Company, 

In Washington—B. F. Shearer Company, SeaHle—MAin 3-8247 

1 

^"^BOONTON. N. J. 

In Oregon— B. F. Shearer Company, Portland—Capitol 8-7543 

in Calerado—Denver Shipping & Inspection Bureau, Denver—Acoma : 

W-4 March 1, 1965

BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it publishes . . . 

MORE Local 

and National News 

lYlUKb Booking 

Information 

MORE Showmandising Ideas 

IwlUKb Operational 

Information 

MURC Equipment and Concessions Tips 

lYiUKb 

Convention Coverage 

MORE on all 

counts that count most 

—read and reliad on by MORE Theatremen 

than any other film trade paper In the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

BOXOFTICE :: March 1, 1965 

Yfri

where 

. . Camera" 

. . . Dorothy 

. . Frank 

. . Women 

. . "Dr. 

HONOLULU f^^^ 

By TATS YOSHIYAMA 

QARS PROM all directions were crowding 

the off-highway entrances to the 

Kam Hi-Way Drive-In for the smash, 

three-theatre opening week of "None But 

i 

the Brave." The HoUywood-Tokyo coproduction 

was also showing at the downtown 

Hawaii and Kaimuki theatres. Produced 

and directed by Frank Sinatra. "None But 

the Brave" was filmed on location on 

Kauai Island almost a couple of 

dozen pictures were shot in the last 

decade) and the principal players included 

stars from both shores of the 

Pacific. 

All is gold that glitters at the Kuhio. 

with "Goldfinger" tapping a mint in its 

fifth week, and at the Cinerama, where 

"My Pair Lady" has been .showing ten 

weeks and heading for a record run. The 

new Royal Theatre has Walt Disney's 

"Mary Poppins" adding extra morning performances 

to augment the already heavy 

coin that's poppin' in at the fifth lap 

around the calendar. Kaneto Shindo's 

Toho Co. release. "Onibaba" i 

Devil 

Woman). "Mondo Pazzo" and "My Blue- 

Eyed Bride." strongest runners-up in the 

big boxoffice derby. 

The de luxe new Royal in Waikiki announced 

the screening of Otto Preminger's 

"In HaiTO's Way" for April 7. A major 

portion of this star-studded film was shot 

in Hawaii. 

Edith Hanson, petite, blonde American 

girl who fell in love with Japan and especially 

a Japanese puppeteer, is delighting 

Honolulu audiences with personal appearances 

at the Nippon Theatre in conjunction 

with her movie, "Blue-Eyed Bride." 

Tops in Quality and Service 

Send your next order to us! 

GERRY KARSKI. 

PRES. 

|:MiM;lJ(î'l^l»i^;i7H^7y 

126 HYDE ST SAM FRANCISCO, CALIF, 94102 

OTHER HAWAIIAN AREAS 

surf adventure in color included recently 

shot sequences in Mexico, California and 

Hawaii. 

Former choreographer and producer of 

burlesque at the Roosevelt Theatre. Jack 

Clone, now Mr. Showmanship himself of 

four of Honolulu's top nightspots, signed 

Van Johnson for his Dunes-Theatre Restaurant 

following the two-week engagement 

of Pat Suzuki. 

There are no film societies in Hawaii, 

but the nearest programing could well be 

the frequent festivals of fUm classics at 

the University of Hawaii. The spring 

series of films from around the world sponsored 

by the International Student Ass'n of 

the University, with screenings scheduled 

for 14 Fridays, include "I Vitelloni." 

"Devi" and "Viridiana" which have never 

been shown here and a selection of prize 

winning featurettes and shorts. "Rocco 

and His Brothers." "Throne of Blood." 

"The Bicycle Thief." "The Island." "The 

Virgin Spring" and "Hiroshima, Mon 

Amour" are other choice titles for Hawai's 

ever-increasing "art" audiences. 

SAN FRANCISCO 

JUfayor John Shelley will be honorary 

chairman for the San Francisco premiere 

of "The Greatest Story Ever Told" 

set for March 23, at the Cinerama- 

Orpheum. A cocktail reception was held 

Tuesday (23) at the World Tiade Club for 

the sponsors . of Variety will 

meet tomorrow (2) in the Town House to 

formulate plans for the forthcoming 

Variety Clubs International convention 

here in May. Sylvia Levin is convention 

ladies' events chainnan. 

International star Toshiro Mifune will 

appear on the stage of the Toho Theatre 

March 5-7 to beat-the-drums for his new 

The French movie "Un Chant d'Amour" 

film, "Samurai." Following this engagement, 

Mifune Is taking the film to Los was ruled obscene Thursday (18) in Alameda 

Angeles and New York for prerelease promotional 

County Superior Court. The issue in Tennessee through the formation of a 

screenings. 

was the distributor's right to show the film subsidiary company, announces Van Myers, 

Local newspapers have been rejecting in Berkeley without interference from the senior vice-president of vending. 

many advertising copies due to suggestive police. Saul Landau, West Coast distributor, 

The companies purchased were Mar-Tab 

termed the decision "incredible" and 

illustrations, excessive nudity and border- 

Vending, division of Castlewood Interna- 

said he would appeal the ruling with the 

line selling copy. Movie titles, too, were 

tional, for about $425,000. and Kwik Kafe 

partially axed and the Roosevelt Theatre's help of the American Civil Liberties Union. Distributors and Kwik Kafe Vending of 

ads read "N . and "Scanty The film was scheduled again for public Coliunbia. S.C. for approximately $100,000. 

P " "Mondo Pazzo" and several showings last weekend in San Francisco, Wometco Vending of Tennessee is the 

films from Japan were forced to apply where it has been shown regularly since newly formed subsidiai-y. 

softer sell. 

fall . . . Clifton P. Reynolds, executive secretary 

With the expansion, Wometco's vending 

Ed de Priest's "Ride on the Wild Side" 

Northern California Theatre Ass'n. division provides automatic as well as 

played the surf circuit on Oahu and completed 

with his wife, have returned from a vacation. 

"manual" food and refreshments In 

Its run with a special run at the 

Florida, Georgia, Tennessee, South Caro- 

Conroy Bowl at Schofield Barracks with 

Panama Canal Zone, the Republic of 

lina, 

added live entertainment including wellknown 

combos and groups. The 90-minute tures, along with Mr. and Mrs. Mo Roth- 

Leo Jaffe, vice-president, Columbia Pic- 

Panama and the Bahamas, Myers said, 

man, arrived here en route home from 

Japan . Hughes, Ritz, Calastoga, 

was still in the Peninsula Hospital, recovering 

from a back operation. 

Gustavo Acosta, Columbia salesman and 

Jimmy Gilette, were In the exchange office 

after attending a meeting of the 

Spanish Exhibitors in Sacramento . . . The 

Ritz at Huron has been reopened by Barney 

Garcia . . . Frank St. Cyre of Blair 

Theatres, Cloverdale, and George Stamm. 

Antioch. were in town booking and buying 

Kerens has returned to her 

desk at Columbia after a vacation in Honolulu. 

Kim Stanley's 'Seance' 

Opens in Her Hometown 

ALBUQUERQUE — A special ceremony 

was held in Don Pancho's Art Theatre to 

mark the opening of "Seance on a Wet 

Afternoon." since the star of the picture 

Kim Stanley—is a former local girl. 

Miss Stanley is the daughter of J. T. 

Reid, retired professor at the University 

of New Mexico here. Prior to the showing, 

a brief ceremony was held on stage, and 

mayor Archie Westfall presented a congratulatory 

letter to the father, along with 

several mementos. Miss Stanley—known 

locally as Pat Reid—attended schools here 

and the University of New Mexico. 

ALBUQUERQUE 

Jôvie and television actor Kirby Grant 

was recently in Albuquerque on a brief 

stop . Strangelove" now back for a 

re-run at the Lobo Theatre . . . Actress 

Linda Darnell, who headlined the ten-day 

stage performance of "Janus" at the Albuquerque 

Little Tlieatre. stayed over with 

local friends for a couple of weeks after the 

run. She left here for Atlanta. 

Vincent Price was in Albuquerque with 

the public display of a collection of original 

art works he had selected for Sears Roebuck 

and Co. The showing was at the 

Sears store for ten days ... A bill aimed 

at making the distribution of obscene materials 

a crime in this state has been introduced 

in the 27th New Mexico legislature 

by Rep. Mike Frietze. iD) Las Cnices. 

His bill would make such dissemination 

a fourth -degree 

felony. 

Wometco Expands Vending 

Operations in Three States 

From Southeast Edition 

MIAMI—Wometco Enterprises has expanded 

its automatic vending division in 

Florida and South Carolina through the 

acquisition of two vending operations and 

Starting Two Theatres 

COCOA BEACH, FLA.—Construction has 

started for two 900-seat theatres at the 

Atlanta Shopping Center and First Federal 

Plaza. Charles Netter and Robert Veeneman 

will lease the structui-es from the 

builder, J. H. Mann, president, Mann Construction 

Co. 

Roger H. Lewis, who recently joined 

Columbia Pictures, will serve in an executive 

capacity covering advertising, merchandising 

and production activities in the 

new scope of Horizon Pictures. He will also 

produce films for Columbia. 

— 

W-6 BOXOFFICE March 1, 1965

Pebruan' 

1 

. . 

. . . Clay, 

United WanlsAirer 

In Housing Project 

From Southwest Edition 

DALLAS—Rowley Unitid Thoalrcs has 

asked permission from the East Dallas 

zoninir committee to build a drive-in theatre 

in an area presently zoned for single 

family residences. 

The request is being protested by a number 

of residents. Pi-incipal ai-guments 

against the proposed change were business 

zoning should not be allowed in a 

residential area and the fear that immoral 

movies might be shown. 

PORTLAND 

Cound of Music." booked as a roadshow 

into tho Pox for an April 7 premiere 

is reported sold out for opening night. The 

Young Women's Christian Ass'n puixhased 

the house . . . Visitors in town included 

John O'Leary. Embassy Pictmcs, and Robert 

Parnell. Fa\orite Films, here from 

Seattle. 

Rex Hopkins attended a Fox-Evergi-een 

manager's meeting in Seattle and heads 

with his wife Ruth for a vacation in Palm 

Springs. Mrs. Hopkins is convalescing after 

an extended illness ... A special 

screening of "Harm's 'Way" was held on 

Filmrow on Wednesday for exhibitors . 

Ed I. Pessler of the Cinema 21 and Pine 

Arts opened with "Seance on a Wet Afternoon 

24 following the Oscar 

" 

nominations amiouncements. The film goes 

into the Pine Arts for an extended engagement. 

Murray Lafayette was here Monday 

1 1 

to host a cocktail-buffet in the Galleria 

Room at the Portland Hilton for George 

Stevens' "The Greatest Story Ever Told." 

The pictm-e is scheduled for a March 25 

opening at Holl>'T.vood Cinerama here. Jack 

Matlack is handling Portland area details. 

the onetime Broadway theatre man- 

He is 

Concept Busy at Toronto; 

Two Films Scheduled 

Ffcm Canadian Edition 

TORONTO—Mr-. Mam-ice A. Ki-owitz of 

Concept Pi-oduction5 Corp. repoi-ts negotiations 

are being completed for the 

production of "Dino" by Reginald Rose in 

the spring. This is a drama about teenagers 

in a tenement neighborhood. 

Concept also is preparing to film "Hunter's 

Horn" from the book by Harriet Arnow. 

The screenplay is by Jack Jacobs 

who wUl produce the film in Toronto before 

summer. 

Negotiations are under w-ay to lease a 

theatre in Toronto where a policy will be 

established to present stage productions 

interspersed with unusual films from other 

countries, and specials from the United 

States. 

Through a subsidiary of Concept, "Valor 

9 Productions." a pilot on a television 

game show will be done in March with local 

personalities. Through another subsidiary, 

Ad Pro. a daily five-minute television show 

The Adventui-es of Robie Rascal, is being 

distributed. 

DENVER 

Columbia screened "Major Dundee" at 

the Century screening room ... It 

was "no runs, no hits and one error" for 

the bandits who purchased three tickets 

at $1 each before holding up Manager William 

MaiTC of the Mayan Theatre and 

escaping with exactly $3 . . . Katherine 

Tallman plans to open the Hills Drivc-In, 

Spearflsh, S.D., on March 31 and Prank 

Childs- Starlite Drive-In, Sterling, will 

open April 1. 

Dick Lutz, manager of National Tlieatre 

Supply, reports the installation of a new^ 

Walker Crystalgain screen at the Liberty 

Theatre, Kalispell. Mont., and a similar 

installation at the Ute Theatre in Colorado 

Springs. National Theatre Supply 

also completed installation of new American 

Bodiform chairs in the Paramount 

Theatre, Denver, and new Bevelite marquee 

letters at the Wyo Theatre, Laramie, Wyo. 

son of Clarence Batter, Batter 

Booking Service, was inducted into the 

Peace Corps and then fell ill in Milwaukee 

shortly after induction. 

Arrangements are being made for the 

speakers who will participate in the annual 

Rocky Mountain Motion Pictures Ass'n 

meeting, which will be held in the Brown 

Palace Hotel April 20, 21. Meanwhile, the 

Rocky Mountain Motion Picture Ass'n is in 

the midst of the annual membership drive. 

Recent visitors on the Row were George 

McCormick, Skyline, Canon City; George 

Kelloff, Star Drive-In, Monte Vista: Howard 

Campbell, Westland Theatres, Colorado 

Springs: Mitchell Kelloff, Uptown 

Theatre. Pueblo; Carman Romano, Rex 

Theatre, Louisville, and Neil Beezley, Midway, 

Burlington. 

Art Ziegler, Range Theatre, 

now operates a Jeep agency and a charter 

bus service in addition to running the theatre 

. . . Melvin Glatz, who has been with 

Pox Intermountain Theatres for the past 

24 years in an executive capacity, has resigned 

and will be associated with Joe 

Stone and Ray Near. Glatz designed and 

supervised construction of many theatres 

including the Center in Denver, the Cooper 

Cinerama theatres and the newly con- 

structcd Pox LakeRldge Theatre in the 

Lakewood area of Denver. 

Pierre Salinger, vice-president of National 

General Corp., flew to Denver Sunday 

1 21 1 for meetings with circuit executives, 

and to address a Democratic fundraising 

dimier in honor of Congressman 

Roy McVicker. 

ABC Consolidated Handles 

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MIAMI—To accommodate the growing 

number of students, Miami-Dade Junior 

College will have a specially designed selfservice 

cafeteria described as "a new concept 

in college feeding." Pinal designs for 

the construction and operation have been 

completed with the Berlo Division of ABC 

Consolidated Corp. 

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BOXOFFICE 

W-8 BOXOFTICE March 1, 1965

1 » and 

Shirley MacLaine Award 

To Be Given Thursday 

KanKis City — llighlifiht of the 

Sliow-A-Rama VIII coiivontion here 

this week will be the presentation of 

the United Theatre Owners of the 

Heart of America's coveted "Star of 

the Year" Award to actress Shirley 

MacLaine at the Thursday l4) Hollywood 

Stiir Luncheon. 

>Iany awards will be featured 

tlirough the convention, with the "Producers 

of the Year" honors goine to 

.lames H. Nicholson, president, and 

Samuel Z. Arkoff. vice-president. 

\mcrican International Pictures. 

New young stars also will be recognized, 

with "Star of Tomorrow" awards 

Koing to Joey Heatherton. star of "My 

Blood Runs Cold." John Ashley, staring 

in "Beach Blanket Bingo"; Johnny. 

Crawford, star of "Indian Paint," and 

."Mary Ann Mobley, star of "Young 

Dillinger." 

New 1,000-Seat Hardtop 

To Be Built in Michigan 

From Mideast Edition 

DETROIT—Planned construction of the 

first new hardtop theatre in Grand Rapids 

in about 30 years was reported as an expansion 

for John D. Loeks, western Michigan 

circuit operator. It is to be a 1,000- 

seat«r near Loeks present Beltline Drivein, 

with opening tentatively in late 

summer. 

Show-A-Rama VIII Focus 

On New Selling Methods 

1 

KANSAS CITY — Show-A-Rama VIII. Screen Arts, will speak on "Evolution of 

thL> annual spritig convention of the United Ccn.sor.ship" the same afternoon and will 

Theatre Owners of the Heart of America, be followed by Mrs. Margaret G. Twyman, 

opens here Tuesday 

( 2 1 at the Continental community relations director of the Motion 

Hotel, with almast 1.500 conventioners prepared 

to take a hard look at the problems Picture Ass'n of America. LaMar SaiTa, 

vice-president of Florida States Theatres 

facing the motion picture industry and to will detail the problems of use taxes. Curtis 

consider new methods of selling product 

Kent, public relations director for 

on today's market. 

Technicolor, will speak on "Bright Spots in 

The convention program traditionally the World of Color." and Ted Rand, of 

includes a big theatre equipment exposition 

radio station KBRS. Paragould. Ark., will 

discuss the role of radio in motion picture 

and concession display, which will 

open formally on Monday will selling. 

continue throughout the convention, clasing 

As in past Show-A-Rama conventions, 

Thuisday. 

major emphasis will be given to actual pic- 

Tuesday activities will be devoted to ture selling campaigns at the Wednesday 

consideration of industry problems, organizations 

business-building and ticket-selling 

showmen 

ses- 

and developments. With the sions. Five award-winmng will 

formal opening at the noon luncheon. present sales campaigns on specific pictures. 

Richard H. Orear, president of Commonwealth 

Harry Greene, general manager of 

Theatres, will serve as master of Welworth Theatres, Minneapolis, will be 

ceremonies, and Jay Wooten. UTOHA master of ceremonies for the morning session, 

and the award winning showmen in- 

president, will welcome conventioners. N. A. 

Taylor, president of Twinex Centuiy Theatres, 

clude: John Telia, Fox Theatre. Billings, 

Mont., selling "Major Dundee"; William 

Ont., will keynote the afternoon 

Toronto. 

session, discussing "A Hard Look Barber, advertising and publicity. Rowley 

Into the Future." Sumner Redstone, president 

of Theatre Owners of America, and Sweet Charlotte"; Dale Stewart, city man- 

United Theatres. Dallas. "Hush . . . Hush. 

Jack Armstrong, president of Allied States 

Theatres, Wichita, 

ager, Commonwealth 

Ass'n. will detail the activities of their Kas.. "The Rounders"; Tom J. Mitchell, 

respective organizations. 

manager of the Theatre, Paramount Baton 

Dale Robertson, president of United 

(Continued on next page) 

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ghow-A-Rama VIII is attracting VIPs from vice-president in charge of publicity, and 

the industry. Ralph Amacher, branch his assistant, Al Fisher: Al Fitter, general 

manager of United Artists, has these com- assistant sales manager; Gene Jacobs, 

pany officials coming in: Fred Groldberg, southern division sales manager—all from 

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Home OHice: Stoelting Bros. Co.—Kiel, Wis., Dept. K 

by 

i 

: 

. 

the New York office. Branch manaKcrs 

coming in include John Dobson. Dcumt 

formerly in the Kansas City office Jcjlin 

Dugan, Des Moines: Bob Malone, Minneapolis, 

and Ed Stevens, St. Louis . . . Jack 

Winningham, National Screen Service 

manager, reports Mel Gold, NSS sales 

manager, is coming from New York for the 

event Capitol Flag and Banner 

reports that whereas they usually only 

have to change the dates on the Show-A- 

Rama banners, this year they are adding 

"International" to them. How about that! 

The MPA has postponed its Pioneer of the 

Year dinner from April 5 to April 12 to 

avoid a conflict with Academy Award 

presentations. Frank Thomas, Allied 

Artists branch manager, has charge of the 

event and the Pioneer to be honored is 

Russ Borg. Warner Bros, branch manager. 

He was selected by a committee composed 

of Thomas, Gene Snitz of Columbia (cochairman 

) Sher of Central Shipping 

and Rube Finkelstein, exhibitor. The dinner 

will be held at Dickinson's Manor 

Barn, with cocktails at 5:15 p.m. and dinner 

at 6:15. A letter will go out soon detailing 

the arrangements and plans for 

making reservations. 

Martin Stone, president of MPA of Kansas 

ATTEND SHOW- A -RAMA VIII

I 

., i tailed 

. . There 

— 

Cii\. has named the following committee 

ch.iiinien for the year: Entertainment: 

Cli.iuinan. Phil Blakey of Commonwealth. 

vR-i -chairman, Dick Stafford. 20th-Fox 

blanch manager: membership: Gene Snitz 

of Columbia, Larry Biechele of Universal; 

cluuiiy and welfare: Prank Thomas. Allied 

Arti.sts branch manager; public relations 

ana publicity: Dan Meyers, Mercury Ad- 

, - ;tising. 

I run Brandt, general sales manager for 

It, was in town February 16 and 17 

on the Dickinson. Durwood. Fox 

FOR ALL YOUR 

DRUG NEEDS 

Muiwest and Commonwealth circuits . . . 

.lames McFail. American International 

auiiitor from the Hollywood office, has 

bun spending a couple of weeks with 

branch manager Earl Dyson in the Kansas 

Cny exchange and is not favorably impressed 

by the local weather . . KMBC-TV 

has donated the grand prize for the MPA 

ladies luncheon during Show-A-Rama VIII 

Wednesday i3i. It is a $100 Hamilton 

ladies watch. Mai-y Margaret Miller is in 

charge of women's activities for the convention. 

Martin and Sylvia Stone have returned 

from dodging Old Man Winter on a vacation. 

He followed them to Phoenix so they 

took off for Palm Springs. Los Angeles 

and Las Vegas. At the latter place. Martin 

insists that "like all tourists, we won 

but they keep adding rooms at the resort." 

Syh-ia confided: "Actually, we never play 

but we enjoyed some good floor shows and 

the luxury accommodations that one gets 

for economy rates paid for by the suckers 

who do" . were few exhibitors in 

last week. Filmrow was closed Monday 

(Washington's birthday ^ and the storm 

Tuesday kept all but a few hardy souls 

away. Hank Doering of Garnett was one 

who braved the storm and Jay Wooten was 

In from Hutchinson. Lem Jones of Gravois 

(Continued on next page) 

19 CONVENIENT LOCATIONS 

12»h & MeGee 

12th 

LInwood 

& Walnut 

& Troost 

31st & Von Brunt 

• 10th & Moin 

• 40th & Main 

• 63rd & Brookslde 

• 63rd & Prospect 

• SwiH & Armour 

North Kansas City 

• S2nd & Roe BKd. • Mail 

Roeland Park, Kas. 

• 75th & Metcalf 

• Independence & 

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• 75th & Broadwoy 

Welcome to Booth 34-35 .. . from "Drive -In"! 

.-

• They ore i 

KANSAS CITY 

I 

Continued from preceding page) 

Mills and WiU Parker of Albany were in 

the week before. 

Don Walker, Warner Bros, district 

publicist, is taking a party of newspaper 

and TV representatives from Kansas City, 

St. Louis, Omaha and Des Moines to New 

York Friday (5i for a press premiere of 

the company's "Dear Heart" Saturday (6). 

The guests will go by commercial jet 

plane and will be introduced to the 

Rockettes, given press interviews and also 

be presented to Tony Curtis at the press 

reception for him to introduce his "The 

Great Race" at the press reception and 

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dinner-dance at the Sherry-Netherland 

Hotel Friday. Activities for "Dear Heart" 

will be the next day and there will be 

press representatives from all over the 

United States for the screening and other 

events connected with it. 

Frank Thomas, Allied Artists branch 

manager, has received word that Nat 

Nathanson, general sales manager, and 

Jack Goldstein, division of publicity, will 

both attend Show-A-Rama VIII from the 

New York office . . . Ben Marcus, Columbia 

district manager, has been in New York for 

a .special screening of "Lord Jim," followed 

by a meeting for district managers. 

.41 Adier, MGM area representative, reports 

that Jewel Lamed (Mrs. Ralph) of 

the Paramount Theatre at La Crosse, Kas., 

is making a slow recovery from an automobile 

accident. The car in which she was 

driving was struck broadside in La Crosse 

. . . Also that J. B. Roshong, who with 

wife Vera operates the Cheyenne Theatre 

at St. Francis, Kas., wants all his friends 

to know that he is now feeling better than 

he has in years. 

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Artie Shaw, distributor of "Seance on a 

Wet Afternoon," came to town February 23 

to promote the film, which opens at the 

Dickinson Kimo March 19. Shaw appeared 

on TV and radio Wednesday and made tape 

recordings for later use in promoting the 

picture. 

Mrs. Anna Willard, the mother of Bernice 

Powell of Commonwealth Theatres, 

died at the Hyde Park Nursing Home here 

Thursday (25i morning. Mrs. Willard had 

been in ill health for some time. 

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C-6 BOXOFFICE :: March 1, 1965

— 

— 

'Mary/ 'Fair Lady' 

Gain in Kansas City 

KANSAS CITY -Maiy Poppiii.s" and 

My Pair Lady" showed the effects of their 

numerous Academy Awards nominations as 

tlicy both gained big points over the prer 

ding report period. Climbing 20 percentaui' 

points to 370. "Mary Poppins" led the 

city m its fifth week at the Uptown, while 

My Fair Lady" gained 70 points and fini.-lud 

its tenth week at the Capri with 250 

p. 1 cent, the second best mark m Kansas 

Ciiy. Sharing honors with it for second 

place, however, was Disney's "Those Galloways." 

which opened at the Brookside 

and Granada. 

(Averoge Is 100) 

ado—Those Colloways (BV) 250 

Riverside, 1-70, Dickinson, 

IS—Atrogon (AlP); plus assorted 

1-20 

250 

Co.i My Fair Lady (WB), 10th wk 

Empire Father Goose (Univ), 9th wk 110 

Arctic Safori (SR) 100 

Fairwa\ 

Kimo The Servant iLandau), 3rd wk 100 

Sylvia (Poro), Pcromount— 2nd wk 120 

1 

PiQza— Goldfinger (UA), 9th wk 50 

Roxy—36 Hours (MGM), 3rd wk 1 00 

Uptown Mory Poppins (BV), 5th wk 370 

Shakespeare Film Series 

Offered at the Fairway 

KANSAS CITY—A five-week Shakespearean 

film festival began Tuesday. FebruaiT 

23, at the Fairway Theatre to raise 

funds for the Kansas City Musemn of 

History and Science. The festival, sponsored 

by the Musettes, a women's group 

oiLianized to benefit the museum, is offered 

five motion pictui'es in all, each shown on 

a Tuesday. Wednesday and Thursday at 

4 30 and 7:30 o'clock. 

The first one was "Julius Caesar" with 

Marlon Brando, James Mason and Deborah 

Kerr. Next will be "Hem? 'V" with Laurence 

Olivier. March 2-4; "Romeo and 

Juliet" with Norma Shearer and Leslie 

Howard. March 9-11: "Richard HI" with 

Olivier, March 16-18; "Hamlet" with 

Olivier, March 23-25. 

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"Hush . . . Hush, Sweet Charlotte" was 

sneak previewed for a receptive audience 

at Ai-thui- Enterprises' St. Louis Theatre 

Sunday, February 28. 

Frank Plumlee, Parmington, president 

of the Missouri-Illinois Theatre Owners, 

garker Joe Keegan, St. Louis Variety Tent announced that the next regular meeting 

4, has been named campaign chairman of the organization wUl be held March 8 

on an-angements for the St. Louis participation 

in the May 11-14 International Vaeon 

with the agenda dedicated primarily to 

at the Chase Park-Plaza Hotel, a lunchriety 

Convention to be held at the Fairmont 

Hotel, San Piancisco, Calif., ac- 

to theatre owners. Prominent among mea- 

legislative problems of particular concern 

cording to an announcement by Chief sm-es to be considered are those familiarly 

Barker Joe Simpkins. Early reports indicate 

that the St. Louis contingent at the the "DayUght Savings Bill." It would be 

known as the "Minimum Wage Bill" and 

38th annual Variety meet will exceed all previous 

years. Keegan will be on hand to attendance at this most important meet- 

to the advantage of all exhibitors to be in 

accept reservations at the next regular 

meeting of Variety Pi'iday (5i at the Starlight 

Roof, Chase Park-Plaza Hotel. 

ing. Another feature of the meeting will 

be the report from delegates who were in 

attendance at Show-A-Rama Vin in Kansas 

City. 

Arthur Enterprises' St. Louis Theatre 

lAl Wheeler, manager! will be the scene 

March 31 and April 1 for the premiere 

benefit presentation of Rodgers and Hammerstein's 

"Sound of Music" sponsored by 

the Associated Alumnae of the Sacred 

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Heart of St. Louis with the cooperation of 

Stix, Baer and Fuller. Proceeds of the two 

evenings will be used for the completion of 

the Shrine of the Blessed Philippine Duchesne, 

located in subm-ban St. Louis at St. 

Charles, at the Sacred Heart Convent 

where Mother Duchesne lived and was 

buried. Greatest coup of the event is that 

Baroness von Ti-app, on whose life the 

musical play is based, will be guest of honor 

at the premiere and will be entertained 

afterwards at a reception 

Club. 

at the University 

The good news from Warner Bros, is 

that veteran filmman Lester Bona has been 

released from the hospital, is on the mend 

and is expected back on the job before long. 

St. Louis VVOMPIs Valentine party, held 

recently at Arthur Enterprises' Fox Theatre 

screening room, featured Eve Allen of 

Vivian Wodard Cosmetics demonstrating 

cosmetic techniques and "Lessons in Loveliness" 

to the local WOMPIs. The Ics.son 

in make-up was matched by an admirable 

lesson in make-DO by the charming young 

hostesses Donna Weisler and Joyce Ci'owell 

who quickly effected an appetizing buffet 

for an added treat to compensate for the 

caterer's oversight. It has been observed 

that lessons in charm for the WÔMPIs appear 

to be "gilding the lily." 

Filmfolk are reminded that Variety Women 

of St. Louis Tent 4 have established 

a "Tribute Fund," with a receipt mailed to 

the donor and a card mailed to the 

cipient and proceeds for the Variety Children's 

Charities. Both glad and sad occasions 

can be made doubly meamngful with 

your Ti-ibute check to Jo Lapin, 2637 Natural 

Bridge, phone JEfferson 1-4513. 

A recent New York syndicated column 

makes much of the fact that a theatre 

manager plans to screen for paying customers 

"for the first time" award winning 

television commercials. NOT SO! Indeed 

not the first time, for Mrs. Grace Piccione. 

Apollo Art Theatre, St. Louis, some three 

or four years ago, in cooperation with the 

Women's Advertising Club of St. Louis, 

screened what we believe to be the FIRST 

showing of award winning TV commercials 

presented to paying customers in a motion 

pictm-e theatre and duly reported in Box- 

, 

OFFICE. 

Kindhearted filmfolks are urgently reminded 

that a serious need exists for usable 

clothing for the indigent patients at 

St. Louis Chronic Hospital and that Marge 

Collins, WOMPI presideiit, has set up a 

collection depot at Allied Artists on Filmrow. 

The recent fires at the institution 

have magnified the need. 

Filmfolk with younger families are sought 

i 

by Mildred Joei Simpkins (Wydown 

3-08401 for their contributions to the Nm-- 

sery Box of St. Louis Variety Women. Discarded 

mittens, jackets, scai-ves, warai undierwear, 

sweaters and toys will be most appreciated 

. . . Pauline Wrozier has been 

named to head the nominating committee 

of the St. Louis WOMPIs. Committee members 

include: Gladys Shy, Joyce Crowell, 

Charlotte Klinger and Donna Weisler. 

Dalton Ti-umbo's screenplay of Embassy's 

"Will Adams" is based on the true 

adventures of a ship-wrecked British sailor 

who rose to power in the Japanese court of 

the early 17th century. It will go before 

the cameras in Japan in October. 

C-8 


Commonwealth Buys 

Winfield Drive-In 

WINPIELD. KAS—Commonwealth Thc- 

•' ~ of Kansas City has purcliascd the 

uld Drive-In from Mr. and Mrs. Fred 

on of Arkansas City. Commonih's 

general manager Douglas L. 

ner was in Winfield February 10 to 

the deal. With him were W. E. Har- 

of Great Bend. Commonwealth disv:wi 

manager, and Daie Stewart, city manaî 

at Wichita. David Learned, wlio has 

betii with Commonwealth in Wichita for 

fi\ I years, is now in Winfield preparing to 

take over the drive-in's management. 

Work has already started on remodeling 

ami lefurnishing the buildings and there 

ui'.l be some landscaping and remodeling 

L'f the grounds. The kiddies" playground 

will be surrounded by a new chain-link 

fence and a sidewalk built aroimd the concession 

stand, which is being repainted, as 

is the screen tower. A new type of drivein 

area road light effects will be installed 

land there will also be an updating of 

sound and projection equipment. 

Charles Tryon is in charge of this refurbishing 

for Commonwealth, which now 

has 55 drive-ins in eight states. Richard 

Orear is president of the circuit. 

Tri-States to Lease New 

.Theatre in Des Moines 

From North 

DES 

Central Edition 

MOINES — Ti-i-States Theatre 

Corp. has announced plaiis to lease a new 

800 to 900-seat theatre soon to be constructed 

in Merle Hay Plaza Shopping 

Center in northwest Des Moines. The 

85x150 foot structm-e will be built by 

Merle Hay Plaza. Inc.. and is scheduled 

to be open in late simimer. Architect is 

Henry George Greene of New York. Bids 

have been asked by Merle Hay Plaza. 

According to A. Don Allen, vice-president 

and general manager of Tri-States, 

the Plaza theatre will be of advanced 

design and equipped to present virtually 

all modern film techniques. Among the 

features will be a boxoffice with several 

cashiers to handle ticket sales and advanced 

sales for roadshow attractions. 

Theatre seats will be spaced 42 inches 

from seat back to seat back. 

Tri-States presently operates 16 theatres 

in Iowa. Nebraska, Missouri and Illinois. 

In Des Moines, the circuit has the Des 

Moines theatre, the Paramount and Ingersoll. 

The Plaza will be the first indoor 

theatre built in the Iowa capital city in 

several decades. 

IBen Schlanger Named 

;|IFK Center Consultant 

From Eostern Edition 

WASHINGTON—Ben Schlanger. architectural 

consultant on motion picture exhibition, 

has been named consultant on 

phases of movie exhibition in the John 

all 

F. Kennedy Center, announces Roger L. 

Stevens, board chairman. 

The center will not only be able to show 

every type of film art which has proven 

itself today, said Schlanger, but it also 

will be sufficiently flexible to exhibit any 

new methods which indicate they may 

achieve permanence. 

Greater Indianapolis Amusement Co, 

And Boothmen at Odds on Contract 

INDIANAPOLIS—Three fnst-ruii theatres 

operated by the Greater Indianapolis 

Amusement Co. have been open for business 

without .showing their current attractions 

since a contract dispute with projectionists 

came to a head Saturday night. 

About 4.000 moviegoers were in the Indiana. 

Circle and Lyric theatres when 

projectionists "walked out on their jobs 

without any advance notice." according 

to Ervin J. Clumb. general manager of the 

group. 

The break came in the middle of a showing 

of "Mary Poppins" at the Lyric. Audiences 

had gathered for night presentations 

of roadshow films. "My Fair Lady" 

and "The Circus." at the Circle and Indiana 

respectively. 

Neither side would explain just what the 

controversy was about, but it was believed 

to involve the number of operators to be 

employed in the circuit's projection booths. 

"We have no contract." John E. Mulry. 

business maanger of Local 194. lATSE, 

said. It was "an unauthorized violation of 

contract," a Greater Indianapolis .spokesman 

declared. 

All theatres involved kept their staffs on 

di-ive-in theatres showing first-run films. 

Mystery surrounding the situation deepened 

Tuesday when Climib announced pay 

checks for the past seven weeks were 

awaiting the projectionists, who asserted 

they had not been paid for .seven weeks. 

Checks w'ere for amounts agreed upon in 

negotiations for a new contract last year, 

Clumb said. The three houses employ 12 

projectionists, plus thcree swingmen. 

Loew's Circuit Leases 

New Detroit Drive-In 

Fr.im Midfoot EditKjn 

DETROIT—A new, luxury 1,500-car 

drive-in theatre in the Detroit, suburban 

area, has been leased by the expanding 

Loew's Theatre circuit, announces Arthur 

M. Tolchin and Bernard Myerson, the 

theatre circuit's chief executives. 

Loew's will operate the new^ open air 

theatre under a long-tenn lease signed 

with Krim Theatrical Enterprises, the developers 

of what is to be a major shopping 

center and motel complex adjacent to the 

drive-in theatre site. 

Located at 19-Mile road and Van Dyke, 

7 miles from Warren. Mich., the new theatre 

wUl be in the hub of one of the most 

explosive population areas in the Middle 

West. 

Equal Pay Bill 

INDIANAPOLIS—The Indiana Legisla- 

duty and continued their advertising 

schedules, ready to resume showings as 

soon as the dispute is settled. 

Loew's. the other downtown first run ture has rec?ived House Bill 1414. which 

here, was not affected and continued to provides for equal pay for equal work for 

operate normally, as did the Esquire, an women, abolishing wage discrimination 

art film house, and neighborhood and based on sex. 

According to first vice-president M. J. 

Frankovich, Columbia is continually on the 

market for new. yoimg, creative talent, as 

well as the estabiithed talent. 

BOXOFFICE March 1. 1965 

C-9

Morris 

Footlite 

INDIANAPOLIS 

— 

) 

; 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

Qivic Theatre and Footlite Musicals split Thomas Devine, 72, former manager of 

honors at the sixth annual Variety the Indiana Theatre and the Indiana Roof 

Club Encore Awards ball February 19. Balli-oom for 14 years, died Febmary 19 

Winners were: best actor—Bob Rutherfore 

at his home in Long Beach, Calif., where 

I 

Civic); best actress—Jerl DeWitt he had lived since 1940. Services were held 

(Civic); best supporting actor—John Galloway 

) Civic ) ; best supporting actress— Mrs. Jean Gavin, lives. Survivors, besides 

in 'Wichita Palls, Tex., where a daughter, 

Maxine Tudor ( St. Players 

) ; best Mrs. Gavin, include his wife Lucille and 

vignette—Howard Ashley 

' Civic ) ; best son John Devine, Carmel, Ind. Another in Hartford, many more viewers are necessary 

before the project is profitable. 

male singer—Kirby Hoke < Footlite ) ; best son, Thomas Devine jr., was killed dm-ing 

i 

female singer—Barbara Ballenger World 'War II while serving with the U.S. Pinto reported that the Hartford experiment 

indicated families view an aver- 

best female dancer—Nancy Balsbaugh ( Footlite 

) ; best director—Mary Helen Godage 

of two hours out of 30 hours of pro- 

Air Force. 

> 

behalf. 

Renato Pacini, associate conductor 

Land," Pinto, is well-known 

throughout the industry for his pioneer 

of the Indianapolis Symphony $150,000 Indoor Theatre 

Orchestra, 

work in the pay TV phase of the communications 

medium, projected facts on who To Be Built in Addison 

was awarded the local Hoosier Professional 

Merit Award. 

wants pay TV, and why; where it is today ADDISON, ILL.—Construction is to begin 

soon on a motion picture theatre cost- 

and what does pay TV mean to TV stations 

and networks, advertisers and agencies, ing around $150,000, according to the estimate 

of 'William Grady, building com- 

theatres and sports events and set owners. 

Pinto said the prospects for eventual missioner. 

national pay TV are bright but the industry 

"now faces an uphill fight." For theatre late last year. It will be built on 

Village officials approved zoning for the 

thehtre equipment 

example, permission of the Federal Communications 

Commission for RKO's ex- 

alley. The request for the zoning change 

Lorrine avenue across from the bowling 

I 

win Footlite ; best technical director 

James Nickell (Footlite). and best administration—George 

Skoulas (Footlite). Rob- 

Before It Makes Money 

weekly, it is obvious that pay TV will have 

Uphill graming in a week. Since average commercial 

TV viewing per family is 40 hours 

Fight for Pay TV 

ert Emhardt. longtime stage and television 

little 

CHICAGO—John H. Pinto, vice-president 

of RKO General Phonevision Co. of In conclusion, Pinto said, "In our ex- 

effect on regular viewing, Pinto said. 

actor and son of former Indianapolis 

mayor Christian J. Emhardt, was awarded New York, addressed members of the 

perienced opinion, pay TV will always 

the Variety Club's annual National Hoosier 

Chicago Federated Advertising Club on pay compete far more with outside boxoffice 

father 

accepted the trophy in his son's 

Professional Merit Award. Emhardt's 

TV. In discussing "An Advertising Man in 

Pay TV who 

attractions than with commercial TV." 

perimental project in Hartford, Conn., expiies 

June 29 and that company has indicated 

it plans to expand the program in 

the Hartford market. 

Pinto added that prospects of going into 

other markets hinge on the Zenith Radio 

Corp. application for FCC permission to 

extend pay TV nationally. RKO uses the 

Zenith Phonevision system of scrambling 

and unscrambling television signals under 

a licensing arrangement with Teco, a 

Zenith subsidiary. According to Pinto, 

though RKO has increased its pay TV 

viewers from 300 to 5,000 in its three years 

was presented by Fred Luke, local real 

estate man. 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to- 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

rAddi-ess your letters to Editor. 

I "Exhibitor Has His Say.- 82S 

1 Von Brunt BlTd» Kansas aty 24. 

I Mo. 

) 

BOXOFFICE 

Always in the Forefront With the News 

C-10 March 1, 1965

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1322 So. Wabash Avenue 

Chicago 5, Illinois WAbosh 2-0679 

March 10. Receiving the benefit is the 

United Nations Ass'n of the United States. 

United Nations diplomats and Hollywood 

celebrities wiD be on hand for the occasion. 

"Fanny Hill" will have its fli'st Chicago 

opening at the Playboy, Hugh Hefner's 

Theatre. American International, headed 

here by Sam Seplowin, is making big preparations 

for the "Fanny Hill" preopening 

campaign. Seplowin and his staff are also 

setting up an extensive exploitation program 

for the forthcoming opening here of 

"My Baby Is Black," a film which has 

already started a premiere run at the Fox 

Theatre in Detroit. 

. 

WOMPIs will be hostesses at 

luncheon March 10 at the Pick-Congress 

Hotel. Elaine Korose of Abbott Theatre 

Equipment Co. is listing registrations as 

each member sends in a check for $5.50, 

which pays for a club member and her 

boss . Chicago Theatre is installing 

the newest 70mm equipment for the premiere 

presentation of Otto Pi-eminger's 

"In Harm's Way," opening for an extended 

run April 16 . . Joseph Omerza, a former 

member of Local 110, died in Mensa, Ark. 

Burial was in Los Angeles. 

Ira Kutok of the Edward Wolk Co. is 

combining a business trip and vacation in 

Mexico. He is due back the latter part of 

March. 

Balaban & Katz signed to can-y the fourhour 

telecast of the 1965 Indianapolis 500- 

mile race at the State Lake in the Loop 

and the Uptown Theatre on the north side 

also at the Midway in Rockford. Tickets 

will go on sale at most B&K theatres 

around mid-March, at $4 for all seats. 

. 

Richard Kiel, 25-year-old, seven-foot, 

three inches tall, and star of "The Human 

Duplicators," was here in comiection with 

openings of the film in Chicagoland theatres 

Seating & Upholstering Co. 

is reupholstering the seats in the Logan 

Theatre, as well as the Music Box operated 

by Milt Levy. 

Warner Bros, publicist Frank Casey is 

making preparations for the visit of Joey 

Heatherton, who will do the press romids 

for ten days on behalf of "Blood Runs 

Cold" . Theatre Manager Ken 

Edgerly said he "is convinced that repeaters 

are responsible for the continuing 

crowds attending 'Goldfinger' " He polled 

his patrons and learned that one out of 

five weekenders was seeing the James Bond 

film for a second time; one out of 25, for a 

third time; and one out of 50, for a fourth 

time. 

The Chicago Theatre has — announced 

two important future bookings "Harlow" 

for late June and in late summer of 

" 

1965, "The Sandpiper Wallerstein, 

president of Balaban & Katz Corp., 

is chairman of a committee which is recommending 

a new sports arena for Chicago. 

The proposed all-weather arena would 

seat 60,000 and cost $22 million. 

Bireley's, Inc., a supplier handling a 

complete line of fountain syrup and related 

products, was welcomed as a new member 

of the National Ass'n of Concessionaires 

P. Garapolo, recently appointed 

midwest sales and sei-vice manager 

for Jet Spray Corp., succeeding Joseph 

Flymi who retired, will headquarter in 

Chicago. 

Manager MacFarland of the United Ai-tists 

Theatre has become used to packed 

houses for several of the movies featured 

in the B&K house within the past few 

months. He was in for a surprise when 

"How to Murder Your Wife" not only kept 

the house packed but lines formed for a 

half-block on both sides of the entrance 

throughout the weekend . commitments 

in London make it impossible for 

Bette Davis to make her scheduled visit 

here in comiection with "Hush . . . Hush, 

Sweet Charlotte." However, costar Olivia 

de Havilland will be here on March 6. 

Sun Theatre Is Reopened 

MAFUON. MICH.—The Sun Theatre has 

reopened here after being closed since May, 

announced Bud L. Crowe, who purchased 

the property from the Esther Ellis estate 

in November. 

The Three Stooges are the subject of a 

nationally distributed Oold Key comic 

book, promoting Columbia's "The Outlaws 

IS Coming. 

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.". SFILMACK 

C-12 


I 

CATV 

[y Fair Lady' 350 

Ith Memphis Week 

MEMPHIS - MGMs 36 Hours" came 

nto Menipliis with a 210 tirst week, good 

or third place among the city's first runs. 

Vuinbi'r cue was "My Fair Lady." recordu;; 

:!50 in its eighth week at the Crosstown, 

Hid •Goldfinger," 300 in its eighth week 

It tlu' Malco. 


lllrossto^^n My Fair Lody (WB), 8th wk 350 

5uild— The Freaks sR . Lo Poupeo (Llonex) 

lAoIco—GoldHngcr ,U-\!, 8th wk 

'Oloce— Kiss Mc, Stupid Lopcrt), 4th wk 

230 

300 

90 

Soromoutil The Pleosurc Sceken (20th-Fox), 

2nd wk 160 

?lozo—Mory Poppins (BV), 4th wk 150 

State—Deor Brigittc {20th-Fox) 1 50 

-' • R (MGM) 210 

CATV Franchise Awarded 

Gostonia-Cherryville Co. 

GASTONL'^, N. C—Cable television, providing 

11 channels to subscribers, will be 

available here within 15 months. Tlie city 

council has awarded the franchise for the 

$751 $750,000 project to Cablevision. Inc., a Gastonia-Cherr>Tille 

I 

Itoni 

firm. 

and Bristol, Va. 

Tiie nearby towns of Mount Holly, Bessemer 

City and Lowell already have franchises 

with the company. 

Actor Elvis Presley's Credit 

!Card in Oklahoma Mixup 

MEMPHIS—It was all a mistake out in 

:E1 Reno. Okla., where a filling station operator, 

HeniT M. Paulk brought a charge 

of obtaining money under false pretenses 

against movie star Elvis Pi-esley of Memphis, 

said EUis' father, Vernon Presley in 

Memphis. 

Paulk said Elvis drove his Cadillac into 

his service station last November 30 and 

charged $20.05 worth of gasoline on an expii-ed 

credit card. Paulk said he sent a 

registered letter with the bill to Presley 

and never got a reply. 

Elvis' father Vernon wired the $20.05 to 

Paulk and announced that all oil company 

credit cards issued to Elvis—except lifetime 

cards—were cancelled. 

Alan Forbis, driver for the singer, said 

he didn't know the card had expired when 

they bought the gasoline. 

Opens Hattiesburg Ionia 

HATTIESBURG, MISS—After two weeks 

Of repairs necessitated by a fire in the 

!e area, the Ionia Theatre has been reopened 

by Manager Doug Ferguson. Screen, 

curtains and audio equipment all had to be 

replaced while redecoration was being 

carried out in the damaged area. 

Orange. Black Carpeting 

In Updated Tringas 

FORT WALTON BEACH. FLA—Tringas 

Theatre, built in 1943. has been reopened 

after two months of remodeling which converted 

the 22-year-old house into a de luxe 

entertaiimient facility. 

Dominating the new lobby is swirl pattern 

carpeting in subdued oranges, yellows, 

browns and black. Orange droplights hang 

over the new concessions area. Restrooms 

now are bright in new pink and tinted green 

and both restrooms are equipped with new 

fixtures. 

The auditorium, where seats have been 

upholstered and a wider screen installed, is 

completely recarpeted in the swirl pattern 

of the lobby and the ceiling has been lowered. 

Acoustic plastics now cover the auditorium 

walls. Tu'o new central heating and 

air conditioning units have been installed 

at the Tringas, the booth re-equipped and 

rewired. 

Outside improvements started with the 

marquee, which was enlarged, and continued 

to the boxoffice, which was given a new site 

and equipped with a ticket machine. 

Subscribers to cable TV or community Frank Glusman Building 

anti.tenna TV ( > will pay a monthly fee 

mto receive service. A 

On Merritt Island, Fla. 

12th channel will be 

available for educational purposes. 

MERRITT, FLA.—Construction of an ultramodern 

Two towers—a 500-foot one in the northwest 

indoor theatre is moving forward 

at a satisfactory pace. The 864-seat theatre 

section of Gaston County and a 700- foot one in the Mount Holly-Belmont area is being built by Pi'ank Glusman of Merritt 

—will be erected. They will receive signals Island. 

from Charlotte, Greensboro, Winston-Salem, Booking for the Glusman situation will 

Chapel Hill and Asheville, and from Columbia, 

be handled by the Earl Tm-byfill Booking 

Service of Jacksonville. 

Greensville and SpartanbiU'g, S, 

C, 

Jonie Taps, Colimibia Pictm-es executive, 

has announced an advance sale of 25,000 

albums of the Bronislau Kaper score of 

"Lord Jim." 

Charlton Heston stars in Columbia's 

'Major Dundee." 

SUNSHINE COACH — Tent 20's 

special vehicle to transport crippled 

children and adults was dedicated at 

Court Square in Memphis as part of 

the Variety Week observance. Taking 

part in the dedication, left to right, are 

Congressman George Grider; two crippled 

children, Debbie Gierlach and 

Debra Buchanan; Mayor William B. 

Ingram of Memphis and Chief Barker 

Fred Gattas. The children are from the 

Shrine's Crippled Children's Hospital. 

The coach has a special platform 

which can be lowered to ground level 

so a patient in a wheelchair can be 

rolled into place and lifted to bed level 

of the coach and whisked away without 

strain or discomfort. Hydraulic 

lifts operate from the coach. Variety 

also is sponsor of the Children's Heart 

Institute in Memphis. 

Dianne Beasley Wins 

AIP Florida Drive 

JACKSONVILLE Chaiics King. AIP 

manager for F'londa. concluded his "lucky 

playdati' boiui.s drive" for the October- 

February period willi a .spirited drawing at 

the AIP offices m the Florida Theatre Building 

and awarded a total of $250 to four 

bookers of the area. The first prize of $100 

went to Dianne Beasley. Floyd Theatres 

booker: second prize of $75 to Robert Parber. 

Stein Theatres: Dick Eason of Leesburg., 

booker for MCM Tlieatrcs, third 

prize, $50 and fourth prize of $25 was captured 

by Bill Baskin, Florida State Theatres 

booker. 

The drawing was conducted by a person 

outside the industry. Susan Johnson of the 

Hazard & Fernandez law firm. Assisting 

King with the ceremony were members of 

his AIP staff, including salesman Don 

Weidick, booker Leonard Adams and Paulette 

Heiner and Renee Eckert. 

Immediately after the drawing, which 

held the attention of all exhibition bookers 

in Florida, King announced a new lucky 

playdate bonus diive for the February 1- 

June 1 period, which will be open to all 

bookers of AIP feature product. 

Raleigh Picture Critics 

Criticized by Boothman 

RALEIGH—A projectionist for the Ambassador 

Theatre, Raleigh's largest movie 

house, lowered the boom on the afternoon 

newspaper's movie critics in a letter to the 

editor. 

The day after the letter appeared the 

newspaper printed a note from the employe's 

superior, in which he said he "had no 

knowledge of the letter being written" and 

"it does not express our opinion." 

The newspaper was the Raleigh Times, 

the theatre official was W. G. Enloe, fonner 

Raleigh mayor and local district manager 

of North Carolina Tlieatres iWilby-Kincey), 

which owns the Ambassador. The projectionist 

was L. M. Brock, who said he was 

in his 29th year in movie entertainment. 

"Like all forms of entertainment the 

movies suffer an occasional flop." wrote 

Brock. "However, in all my years, the worst 

movie I have ever seen does not desei-ve the 

panning' yomcritics, and I use the word 

very lightly, give most movies playing in 

Raleigh." 

Brocks letter was a lengthy one and in 

it he said, among other things, that if the 

critics rapped the sales and merchandise of 

the department stores and other advertisers 

the way they hit the movies, the newspaper 

would be named defendant in many a damage 

suit, 

"Be fair to us," he concluded. "If we are 

to be panned, let it be by competent, qualified, 

but mot) disgruntled or grouchy 

critics." 

Enloe said in his letter he would not censure 

the projectionist and "neither will I 

defend the letter for him. Conversely, I 

will not defend all the reviews of yomcritics." 

Orleans Sets Shakespeare 

NEW ORLEANS—The Bryn Mawr Theatre 

is inaugurating a Thursday Shakespearean 

film festival. The first film will be 

"Henry V." followed by "Richard III." 

"Macbeth," "Julius Caesar," and "Romeo 

and Juliet," 

BOXOFFICE March 1, 1965 SE-1

. . The 

. . Mr. 

. . 

I 

LUXURY . 

To view a seating 

. . 

s IprAog- 

installation 

by Massey is to 

see the elegance and precision 

must 

inherent in a gem. 

To Massey, each job 

stand high and reflect 

[lawless quality and enduring 

satisfaction. Call on 

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requirement, no matter 

how small or large. 

-now featuring- 

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More durable, more comfortable, safer. 

Fire and moth-resistant, won't lump, sag or 

mat. Moulded to "breathe" and may be 

cleaned. Ask for samples. 

Memphis Suzore Theatre 

Damaged in Midweek Fire 

MEMPHIS—The Suzore Theatre, where 

Elvis Presley attended movies almost every 

night before he became a star, was hit by 

a damaging fire during the week. Fred Suzore, 

owner, said apparently youngsters 

climbed m through a broken window and 

started the fire. 

The Suzore is a Main street landmark in 

Memphis but has been closed and boarded 

up since 1960. It was well-known in silent 

movie days and also had vaudeville. The 

Suzore was built in 1926. then converted to 

sound movies when they came in and did a 

good business. 

2-3 New Loew's Units 

For Detroit Region 


DETROIT—Definite plans for construction 

of two to three new theatres in Detroit 

subui-ban areas were announced by 

Preston R. Tisch, executive committee 

chairman of Loew's Theatres on a visit 

here as part of the cuiTent national expansion 

program. 

Sites in shopping centers will be selected, 

with actual announcement probable in the 

next few months, it was reported. 

Jane Powell Is Chairman 

Of LA Easter Seal Drive 

From Western Edition 

HOLLYWOOD—Jane Powell has been 

selected as chairman of the Easter Seal 

campaign to be conducted March 18 

through April 18 by the Ciippled Children's 

Society of Los Angeles County, annoimces 

William C. Eldridge, society president. 

Miss Powell and Eldi'idge will cosign 

the 1,875,000 appeal letters to go to county 

residents with Easter Seals. Goal of the 

direct-mail campaign, the organization's 

only fund-raising method, is $875,000. 

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MEMPHIS 

. 

J^rs. Opal Ginn, owner, has closed the 

Mavon Theatre at Pickens, Miss., for 

repairs Bay Theatre at Red Bay, 

Ala., has been closed for remodeling . 

Jack Twiehouse, Skylark Drive-In, and Leon 

Rountree, Holly, Holly Springs, were in 

town from Mississippi Orris Collins, 

. . . 

Capitol, Paragould, and Mai-jorie Malin, 

Lura, Augusta, were among visiting Arkansas 

exhibitors . and Mi-s. Hays Redmon. 

Strand, Milllngton. and Louise Mask, 

Luez, Bolivar, were Tennessee visitors. 

Variety Week was climaxed in Memphis 

with a ball at which Miss Variety was named 

from among a group of five finalists in a 

beauty contest. Chief Barker Fred Gattas 

was honored at a luncheon. Variety's Sunshine 

Coach, equipped to transport crippled 

children and adults from hospitals and 

stitutions to and from entertainments v 

dedicated as a highlight of the week. 

Salinger to Make Film 

Bow in 'Do Not Disturb' 


HOLLYWOOD—Pierre Salinger, former 

U.S. senator and presidential press secretai-y, 

has been signed to make his motion 

picture debut in "Do Not Disturb," now 

filming at 20th Century-Fox. Salinger will 

portray the American coirsul in Paris who 

helps Doris Day when she becomes 

stranded. The romantic comedy also stars 

Rod Taylor, Sergio Fantoni and Hermione 

Baddeley. 

Following his defeat in the California 

elections in November, Salinger joined National 

General Corp. as a vice-president, 

with headquarters in Beverly HUls. "Do 

Not Disturb," a Melcher-Rosenberg production 

for 20th Century-Fox release, is 

being directed by Ralph Levy in Cinema- 

Scope and DeLuxe Color. 

Stone Ncrnied Coordinator 

For Katzman Productions 


HOLLYWOOD—Robert Stone has been 

named production coordinator and casting 

director for producer Sam Katzman's Four 

Leaf Productions. The 1965 production 

program begins at Metro-Goldwyn-Mayer 

with the tentatively titled Elvis Presley 

starrer, "In My Harem." 

The fUm, scheduled to go before the 

MGM cameras in mid-March, will be directed 

by Gene Nelson from a screenplay 

by Gerald Drayson Adams. 

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BOXOFFICE

"Ten years 

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each nigW 

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anew the y/^y//m>~ 

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URLOTTE

Films Showing Addiction, 

Violence 

Would Be Controlled by NC Bill 

RALEIGH. N. C. 

— Raleigh theatre officials 

will request a public hearing on a bill 

introduced in the North Carolina House of 

Representatives to prohibit the exhibition 

of motion pictures using acts of mayhem 

or addiction to drugs as the dominant 

theme. Rep. Steve Dolley of Gaston County 

is sponsoring the legislation. 

The bill would prohibit "extreme violence" 

as a "principal attraction" and would bar 

a film picturing the use of narcotic di'ugs in 

an "attractive manner." 

W. G. Enloe. former Raleigh mayor and 

district manager of North Carolina Theatres 

iWilby-Kinceyi. said he has not yet read 

the bill but that it would appear to prohibit 

a number of pictuies which in fact discourage 

the use of narcotics. Enloe mentioned 

"The Man With the Golden Arm," 

which played here several years ago. 

The prohibition against violence might 

stop a Popeye cartoon, Enloe said, for violence 

is often a principal theme. Enloe said 

he will talk with Dolley and probably request 

a public hearing. 

W. Sanford Jordan, manager of the State 

Theatre, said "I don't exactly know what the 

man has got in mind. I want to talk with 

him and see what he is getting at. I think 

a lot of things would be clarified at a public 

hearing." 

Phil Nance, a district manager for Consolidated 

Theatres, had no comment when 

questioned by a reporter. 

Rep. Dolley introduced the measure which 

would make violation a misdemeanor but 

did not prescribe a penalty. 

Dolley said the main effect would be felt 

by a few "key drive-in theatres." He cited 

thi-ee recent films in his home county—one 

of which he said "showed a woman being 

drawn and quartered and staked out on the 

ground." 

The legislator said he did not have television 

stations in mind. "Television stations 

would never show anything like that," he 

said. 

The bill, sent to the committee on manufacturers 

and labor, would prohibit what 

Dolley described as an emphasis on subjects 

having purely morbid appeal rather than 

artistic value. 

Daylight Savings Threat 

Again in North Carolina 

RALEIGH, N. C—Daylight saving time, 

a biennial legislative issue since the late 

1940s, has popped up again in the House 

of Representatives here. 

This time Rep. Claude Hamrick of Forsyth 

County thinks the bill's futui'e "looks more 

favorable than it has In the past." 

It would inaugtirate in this state the 

Virginia DST system—from the first Sunday 

in June until the Sunday after Labor 

Day—which is about two months shorter 

than federal DST limits. 

Traditionally, as the bill has been voted 

down every session, DST's opposition has 

come from drive-in theatre owners, baseball 

clubs and outdoor summer theatre operators. 

Rep. Nick Galifianakis of Dm-ham County, 

chairman of the judicial committee handling 

the bill and one of 11 house members 

who signed the proposal, said he felt "there 

is sufficient interest in this that it will warrant 

discussion on the floor." 

Galifianakis said public hearings on the 

proposal will be held around March 20. 

On a motion from Hami-ick, the committee 

referred the bill to a subcommittee chaired 

by the Forsyth legislator. 

New Columbus Center 

Not Likely. Says Official 


COLUMBUS—Pi-oposal to erect a 10,000- 

capacity convention hall here for entertainment 

events, sports and meetings was 

called a "pipe dream" by Franklin County 

commissioner William M. Hicks. He said 

the coimty's bonding capacity will be 

limited at least for the next four years because 

of the recent $15 million hospital 

bond issue. 

The proposal was voiced by Richard H. 

Heer, president of Colimibus Convention 

Bm-eau. He would like to see the huge hall 

built adjacent to the present 4,000-capacity 

Franklin County Veterans Memorial, 

which is used for stage shows, concerts 

and meetings. The site is on the Scioto 

River, across from the downtown theatre 

area. Heer said the new hall would be used 

200 nights per year. 

Freberg to Promote 

'Ship of Fools' Film 


HOLLYWOOD—Stan Freberg's organization. 

"Freberg, Ltd.," in addition to its 

established radio and television creations, 

moves into the field of theatre trailer advertising 

with the signing of a contract 

with Stanley Kramer and Columbia Pictures 

to create the entire advertising campaign 

for "Ship of Fools." 

According to the agreement, Freberg will 

receive a flat fee of $50,000 from Columbia, 

In addition to reimbursement of all 

expenses. The deal was finalized last week 

following Freberg's return to Hollywood 

from New York, where he met with Columbia's 

Robert S. Ferguson, vice-president 

in charge of advertising and publicity. 

•HOW TO MURDER' P.\RTY—Page 

Baker, Theatre Owners Service of New 

Orleans, United Artists exchange manager 

Gene Goodman, star Vima Lisi of 

"How to Murder Your Wife" and producer-writer 

George Axelrod are 

caught in a happy moment at the Al 

Hirtz Club party hosted by Miss Lisi 

and Axelrod for members of the National 

Press Ass'n. Guests were treated 

to a preview of the film at Loew's in 

New Orleans. 

Ohio Exhibitors Back 

Uniform Time Bill 

COLUMBUS — Theatremen throughout 

the state are expected to campaign vigorously 

for passage of a proposed constitutional 

amendment which would require 

uniform time in Ohio. The amendment will 

be introduced in the senate by David Matia, 

Democi-at, Cleveland. 

It is expected that the amendment will 

provide for approval by either the legi: 

tm-e or the voters. It is possible that daylight 

saving time could be adopted but 

it is considered much more likely that 

eastern standard will win a majority of 

votes, since most of the state now 

standard time throughout the year. Only 

a few communities in northeastern Ohio. 

including Cleveland, have used daylight 

saving time dm-ing the summer months. 

Ken Prickett, executive secretary of the 

Independent Theatre Owners of Ohio, m-ged 

Ohio exhibitors to contact their state representatives 

and m-ge approval of the 

amendment. Support of other business men 

also is solicited. 

"Unifoi-m time would benefit the film 

industry and many other businesses," said 

Prickett. 

'The Hot Bed' Completed 

By Trans American Corp. 

HOUSTON—"The Hot Bed," 

an exploitation 

picture filmed on location in Dallas, 

Houston and Mexico City, has been completed 

by Trans American Pictures Corp., 

which has headquarters here. Produced by 

Dale Berry and directed by Jorge Mldon, 

"The Hot Bed" will be distributed nationally 

by Crescent International Pictures. 

I 

' 

^^ BOONTON. N. J. 

'âu ^ mate — 'Pe'd U t^ C«^" 

Georgia—Rhodes 

E 

Sound & Projection Service, Savannah—ADams 

3-8788 

North Corollno—Standard Theatre Supply, 215 E. Washington St., 

Greensboro, N.C.—BRoadway 2-6165 

Standard Theotre Supply, 1624 W. Independence 

Blvd., Charlotte. N.C—FRonklin 5-6008 

SE-4 March 1, 1965,

. . Mrs. 

. . George 

. . H. 

. . 

. . WOMPI 

. . Our 

NEW ORLEANS LR. Gilland 'Mr. Top Hat of 1965' 

rêleste Holm. Acadciny Award-winner, 

spoke at two meetings February 18 and 

i!) of the women's division of the Jewish 

Welfare Fund campaign Maharis 

was in town to promote "Sylvia." 

which finished a one-week showing at the 

Saenger Lee Nickolaus. pre.sident 

. 

of WOMPI International, has named Lois 

Evaixs. Memphis, nominating committee 

chairman. Other committee members are 

Joan Shields. Toronto: Dorothy Pobst. Des 

Moines: Imelda Giessinger. New Orleans. 

and Frankie English. Atlanta. The committee 

will prepare a slate of officers to be 

presented at the New York convention September 

17-19. 

Exhibitors in town were A. L. Royal and 

his wife: Joe Barcelona. Regina. Baton 

Rouge: Charles Waterall. Area Drive-In. 

Grovehill. Ala.: Paul Wood. Century. Fla.: 

Edgar Roussell. Joy. Gramercy. La.: Bill 

Straub. Wiggins. Miss.: Randolph Ogden. 

Baton Rouge: Frank Pasqua. Gonzales. La., 

and Claude Bourgeois. Biloxi. 

The RKO Orpheum presented an early 

morning combination stage and screen show. 

"Love Has Many Faces" was screened and 

a fashion show was held, featuring a display 

of Edith Heads' $1 million wardrobe 

worn by Lana Tm-ner in the movie . 

Warner Bros, branch manager L. Conner 

screened "Cheyemie Autumn" at the neighborhood 

Famous Theatre . A. Arata. 

MGM branch manager, and Al Boykin, 

Warner salesman, called at the Gulf States 

buying and booking office. 

Director John Frankenheimer was in town 

to promote "The Train." which will open 

at the Loew's State in late spring . . . The 

February a6) dinner-meeting of WOMPI. 

which had a "Mardi Gras" look, was well 

attended, says Marie C. Berglund. publicity 

chainnan. Because of conflicting meeting 

dates of Exchange Employes Local 57. the 

WOMPI monthly meetings will be held on 

the fourth Tuesday of each month starting 

in 

April. 

Columbia Will Handle 

'Branded' Film Release 


HOLLYWOOD—Columbia Pictures will 

handle the theatrical release, and share in 

the financing of a three-part "Branded" 

film abroad, starring Chuck Connors. It 

be a joint venture between Columbia. 

will 

Connors' Sentinel Productions and Goodson-Todman 

Productions, a television company 

making its first venture into theatrical 

films. 

The three-parter, tentatively titled "The 

Mission" and written by Jerry Brewster, 

will start in about ten days. Dann Cahn 

has been promoted to associate producer of 

"Branded," and In turn has named Anthony 

Woolner and Eddie Mann film editors 

for the series. 

Rosener Retains Watters 


LOS ANGELES—Bill 

Watters & Associates 

has been retained to handle publicity 

and promotion for all Herbert Rosener Theatres 

in the Southland. Ti-io of houses includes 

the Beverly Canon and Music Hall 

Theatres in Beverly Hills and the Vagabond 

in mid-town. 

At WOMPIs Luncheon for Bosses 

CHARLOTTE — WOMPIs honored the 

men of the motion picture industry with a 

February 17 luncheon in the Pearl Room 

of the Delmonico Restaurant, using a 

theme of "Hats Off to Our Bo.s.ses." 

Joan Jackson. National Theatre Supply, 

who did an excellent job both as emcee at 

the luncheon and coordinator for the 

groups arranging the affair, announced 

that detei-mination of a "Boss of the "Vear" 

would be too difficult, since all bosses of 

WOMPI would qualify, therefore a drawing 

to name "Mr. Top Hat of 1965" was held. 

This was won by L. R, Gilland. Stewart & 

Everett Theatres, who was crowned with a 

top hat which he wore during the remainder 

of the program. Clarinda Craig 

crowned Gilland. who also was presented 

Ad Says 'Kiss Me' Not 

For Children or Adults 


DAYTON—The film. "Kiss Me. Stupid." 

opened in the Sherwood and Dixie Drive- 

In Theatres as part of a double-bill, sandwiched 

between "Night of the Iguana." The 

opening day's ad. a one-column announcement, 

included: "Kiss Me, Stupid" is not 

recommended for either Adults or Children. 

It is being played solely because of prior 

contractual commitments. 

The following day, the one-column ad 

for the film omitted this explanation. The 

Sherwood and Dixie are operated by the 

Levin brothers. The same film also was 

offered simultaneously at another drive-in. 

Southland 75. which proclaimed the film 

"for adults only." 

Originally, the film was scheduled for 

Loew's downtown at the same time, but 

Carl Rogers. Loew's manager, said he requested 

the distributors to postpone the 

local opening because "Goldfinger," in its 

seventh week, was still drawing heavy 

patronage. 'When "Goldfinger" continued 

to draw, Rogers said, his company did not 

feel they could ask for a second postponement 

on "Kiss Me," so It was withdrawn 

from the schedule. 

Robbery and Vandalism 

At Adamsville Airer 

GOLDSBORO, N. C—Vandals broke into 

the Air-Vue Drive-In at Adamsville February 

17. taking items valued at some $400 

and causing damage in excess of $1,000. 

Police officer C. M. Gilstrap said the 

thieves smashed the window, two windows 

in the projection room, a window in a rear 

door and the glass of a popcorn machine. A 

typew^riter, cigarettes and other items were 

taken. 

with the door prize. 

Each boss was asked to stand as he was 

introduced with a verse using his name. 

Introductions were followed with an 

acknowledgement by a quartet singing 

"Hello Bosses." a parody on "Hello Dolly." 

Betty Beatty. Clarinda Craig. Mabel Long 

and Joan Jackson were members of the 

quartet, accompanied by Rose Hutton. Columbia 

Pictm-es. who composed the parody. 

After a poll conducted by Joan Jackson 

to determine which of the men present had 

been employed the greatest number of 

years in the industry. R. L. Simril of National 

Screen Service was declared winner 

for his 53 years in the industry. He was 

given a present by the WOMPIs, 

Several of the bosses made impromptu 

talks and everyone appeared to have a most 

enjoyable time: In fact, it was suggested 

that the event be made an annual or semiannual 

affair. 

Tables were decorated with large replicas 

of black top hats at each guest's plate containing 

cigarets. gum and mints. The Verline 

O.sborn publicity trophy and the Will 

Rogers second place trophy (donated by 

Scott Lett I 

were di.splayed at the head 

table. 

Members of the luncheon committees, in 

addition to Joan Jack-son, were Betty 

Beatty. Margaret Brown, Clarinda Craig, 

Irene Monahan. Sara Short. Viola Wister 

and Amalie Gantt, 

A check for $150 was presented to the 

WOMPI charity fund by WOMPIs who 

work at the Carolina Film Sei-vice, The 

sum represents receipts from making and 

selling coffee in the office to visitors and 

industry people on Filmrow. 

Appointed as a nominating committee to 

select a slate of officers for the coming 

year were Jeanette Royster. chainnan: 

Buena Vista: Betty Beatty. MGM: Myrtle 

Parker. Paramount: Virginia Porter. Columbia, 

and Ruth Svoboda. 20th-Pox. 

CHARLOTTE 

Jack King, foiTnerly with Meiselman Theatres 

here, has resigned and accepted a 

position with Carl Floyd Theatres in Jacksonville. 

Fla. He will be missed by many 

friends on Filmrow who wish him every 

success in his new position . sympathy 

to Pearl Braswell of Carolina Film 

Service in the loss of her brother J. D. Griffin 

of Lynchburg, Va. , Doris 

Dillon is to be commended for contributing 

239 hours at the Coffee Shop at Presbyterian 

Hospital last year. 

Visitors on Filmrow included North Carolinians 

Claude Gray. Mount Gilead: Roy 

Champion. Wilson: Margaret Smith and her 

husband. Dunn: Homer Haynes. Morganton 

James Bullock. Fuquay Springs: Ken 

Benfield, Valdese: V, H, Fi'eeman. Ci-ossnore: 

Meyer Holder. King: Alonzo Parrish, 

Benson: William Morgan. Davidson Drive- 

In: Doug Ci-addock. Leaksville: Harry 

Cooke, Mount Olive: O, T, Kirby, Roxboro: 

C, H, Proctor, Louisbui'g: South Carolinians: 

C, H. Morgan, Greenville: Steve Mitchell. 

Greenville; Jim Wallace, Sumter; Leland 

Blackman, Hartsville; Buch Herlond, Saluda; 

S. J. Workman, Woodruff; Harold Armlstead, 

Easley, and Sam Bogo, Batesburg. 

Rory Calhoun stars in A, C. Lyles' "Young 

Fury," a Paramount Pictures release. 

BOOKING SERVICEl!^ 

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BOXOFFICE :: March 1, 1965 SE-5

. . . Walt 

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JACKSONVILLE 

îlUam C. 

Gehring, 20th-Fox's southern 

division manager from Dallas, and 

Henry Harrell, local 20th-Pox manager, 

held a morning promotional seminar for 

Florida exhibitors at the downtown Center 

Theatre February 18. Their presentation 

was centered around the roadshow film. 

"Those Magnificent Men in Their Plying 

Machines," scheduled for summer release, 

and consisted of a special ten-minute film 

and screen slides on the advertising, publicity 

and promotional plans for the 

picture. 

Robert Capps, MGM manager, kept on the 

go by attending a company sales gathering 

in Atlanta and by visiting Miami exhibitors 

after a brief stopover in his local office. 

Harold Spears jr., Floyd Theatres executive 

from Haines City, came in for talks with 

Jim Kirby, head of the Floyd booking office 

Meier, manager of the downtown 

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Florida, staged a well-attended Saturday 

night sneak preview of "The Rounders" near 

the end of his premiere run of "Strange 

Bedfellows" and also managed to give his 

patrons a good sample of his next attraction, 

"Dear Brigitte" . . . Carroll Ogburn, Warner 

Bros, manager, visited exhibitors of the St. 

Petersburg and Leesbuig areas. 

WOMPI members viewed a special morning 

screening of "A Place in the Country," 

which pictures the humanitarian work of 

the Will Rogers Memorial Hospital and 

O'Donnell Research Laboratories ... A hos- 

An extra holiday was enjoyed by Filmrow 

workers when exchange, booking and WOMPIs for the use of crippled multiple 

pital wheel chair has been donated by local 

circuit offices were closed February 22 in sclerosis patients . . . WOMPIs of the Columbia 

office will serve as hostesses for the 

observance of George Washington's birthday 

... An added attraction at Florida group's membership gathering March 23 in 

State Theatres' Silver Springs for a few the Motion Pictui-e Charity Club. 

days was the presence of Rock Hudson, 

Recipients of special 

who 

WOMPI birthday 

was there for the shooting of scenes 

awards were Betty Loop, Philomena "Phil" 

for "Blindfold," the working title of his 

Eckert, Betty Healy and Shirley Gordon 

new starring vehicle. 

... A fine Christmas letter has been received 

by WOMPI members from the mother of 

Sun Ok, a South Korean girl who receives 

a monthly check from WOMPI to provide 

her with food, clothing and educational expenses 

. . . Ida Belle Levey, WOMPI service 

chainnan, reported that WOMPIs donated 

needed funds and 88 houi-s of personal services 

to ten charitable pro.jects dui-ing January. 

. 

. 

The long run of "Mary Poppins " continued 

at FST's downtown Center and Sheldon 

Mandell held over his showing of "How 

Kent 

to Murder 'ifom- Wife" 

Theatres' drive-ins went into their third 

Carlton J. 

week with "Goldfinger" . . . 

Carter's Ribault Drive-In went into a firstrun 

policy for the screening of "A Boy Ten 

Feet Tall" showings of "The 

Seven Dwarfs to the Rescue," an Italian 

version of the Snow White legend, played 

weekend dates at FST's Capitol, Edgewood 

and Imperial. 

Embassy Opens Enlarged 

Washington Branch Office 

From Eastern Edition 

WASHINGTON — Representatives of 

private and governmental motion picture 

exhibitor organizations joined John A. 

Downing, Embassy Pictures vice-president, 

and other company executives in inaugurating 

Embassy's branch office in the 

Warner Bldg. 

Those attending included: from Stanley 

Warner, Charles Grimes, Washington, district 

manager, Merle Lewis and Rodney 

Collier; Fred Earllng of Loew's Theatres; 

Lee Rigney, Neighborhood Theatres; William 

Hoyle of District Theatres; and from 

the Army & Air Force Motion Picture 

Service, Raymond Beaudry, deputy chief 

for Washington, and Harold Todd. 

Host for the festivities was H. P. Kimmel, 

Embassy's Washington branch manager. 

Theatreman Is Named 


TOLEDO—Abe Ludacer, manager of the 

Esquire and Princess Theatres, has been 

named a member of the Lucas County 

Savings Bond Committee. He will sei-ve as 

chairman of the committee's theatre division. 

Showing of Obscene Films 

Stirs Parents in Orange 


ORANGE, TEX.—A campaign to investigate 

what citizens can do to cm-b the 

showing of obscene films has been started 

here by a group of local parents. 

Mrs. Sammie Parish, who initiated the ; 

movement for Orange County, said the 

, 

movement for more wholesome movies is 

not organized mider any specific name. 

; 

She said it is a group of parents working i 

to upgrade the standard of movies available 

to their children. 

"If we are to do anything, it isn't going 

. 

to be easy and it is going to take a lot of 

time. But if we are sincerely concerned - 

about om- youth then we will find the time 

; 

to work for them," said Mrs. Parish. 

Five committees have been organized to 

| 

get the gi-oup started, according to Mrs. i 

Parish. They include one to enlist civic ( 

organizations in the movement as well as 

speakers to addi'ess civic groups; a comi 

mittee to enlist the aid of the Orange 

1 

Ministerial Fellowship asking them to eni 

list their congregations; an evaluation 

committee to detennine which movies are i 

fit for children to see; a committee to enlist 

the local youth council and other youth 

organizations and another group to enlist 

the aid of other Texas cities in iiiforming 

lawmakers of the desires of the voters concerning 

this matter. 

Mrs. Parish said letters will be written 

to congressmen and city and county officials 

encouraging their support. 

American Seating Given 

Vivian Beaumont Pact 


NEW YORK—The seating 

contract for 

1.164 chairs to be Installed in the 'Vivian, 

Beaumont Theatre, now under construction! 

at Lincoln Center for the Performing Arts, 

has been awarded to American Seating Co. 

According to James M. VerMeulen, president 

of American, the chairs will be upholstered 

in fine-point, red wool fabric, 

and will be mounted, in part, on a turntable 

to permit their adjustment to either 

a proscenium or a thrust-type stage. The 

chairs will each have a bronze plaque engraved 

with row letter, seat number and the 

name of the donor. 

This is the fourth seating contract to 

be awarded American by Lincoln Center; 

the others are Philharmonic Hall, the New 

York State Theatre and the new Metropolitan 

Opera House. 

Two Students Receive 

Hugh O'Brian Awards 


HOLLYWOOD—The first annual Hugh 

O'Brian Acting Awards Competition at 

UCLA Theatre Arts was won by students 

Tina McGaughy and J. Maurer as best 

actress and best actor. Each received $500. 

Competition was judged by Robert Weitman, 

Cathleen Nesbitt, James Poe, David 

Swift, Dorothy Foulger, Henry Goodman 

and Robert Hethmon. 


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Frank Circuit Plans 

Ten New Theatres 

:, . Ed:t,on 

PLEASANTVILLE. N.J.—An expansion 

prolixin which includes coiistruction of 

luuc- indoor theatres and a drive-In has 

bt en announced by Al Pi-ank. president of 

I'l.uik Theatres. The circuit, which makes 

u> lu-adquarters here, also has taken additional 

executive office space at 303 North 

i:ith St. in Philadelphia. 

First on the program of expansion," 

Prank, "is the Beach Theatre in Beach 

sail! 

H.Mii, now under construction for readiihis 

coming summer. Next planned is 

;!ântic shopping plaza outside of At- 

K- City, where the Atlantic Drlve-In 

p: (-ntly is. The Atlantic Drive-In will be 

lolocated in the complex." 

Also to be located in tlie Atlantic City 

Shopping Plaza will be a new twin indoor 

theatre for the Frank circuit. Seven other 

indoor theatres to be built by the circuit 

are in the planning stages and Frank said 

locations and details of their design 

will be announced soon. 

I' 

Roanoke, Va., Jefferson 

Is Updated by Graver 

Edit 

ROANOKE, VA,—The Jefferson Theatre 

has become one of the most comfortable in 

the area as result of a renovation completed 

late last year by Craver Theatres. 

Previously seating 600, the updated 

Jefferson now has a capacity of 450. A blue 

and gold color scheme was carried out in 

new seats, new carpeting, new restrooms 

and lounges, as well as in new wall fabrics. 

MIAMI 

proniiere-huppiiiK Charlton Heslon arrived 

in Miami Thursday il8i for liis second 

premiere of "The Greatest Story Ever Told" 

in three days. The George Stevens' film had 

its Southern premiere at the Sheridan, a 

benefit for the United Nations and Eleanor 

Roosevelt Memorial Foundation. Hcston attended 

the Los Angeles premiere of the film 

earlier. A night after the film bowed, the 

Catholic Youth Organization bought out the 

theatre and sold tickets. Father W. J. Dockerill. 

director of youth activities, was in 

charge of the project. 

Sidney Meyer, financier and civic leader, 

who for many years was associated with 

Mitchell Wolfson in his Wometco Enterprises, 

has been selected by Variety Childrens 

Hospital as its first honorary godfather. 

He became the chaiter founder of 

the Honorary Godfather's Club, made up 

of those who donate at least $10,000 to the 

hospital. He is a Variety trustee, and board 

chairman of MGS Investments . . . Lopw's 

Theatres reportedly wiU add a St. Petersburg 

shopping center site to its chain . 

. 

"None but the Brave" will open here March 

4 in the Loew's Riviera and 170th Street 

houses E. Lewis was the first to 

subscribe a "gold table" ($500i for the 

for 

Gold Coast Capers of 1965, a March of 

Dimes event, at the Fontainebleau March 

12. 

"The Sound of Music" will have its Southern 

premiere March 17 at Florida State's 

Colony ... A 45-minute travel featui'e "Vacation 

Target, U.S.A." will be filmed in part 

at Miami Beach . O'Brian was in 

Miami as the weekend guest of the Carling 

Dinklers. He is on the board of governors 

of Dinkler's new Palm Bay Club, which is 

expected to open in a month . the 

fifth straight year. Bob Hope headlined the 

annual fund-raising dinner of the National 

Parkinson Foundation here . . . George Raft, 

who has been vacationing here, will leave for 

Spain May 1 to start work on "Sawdust 

Caesar," a picture on Fidel Castro. Montgomery 

Clift and Edward G. Robiason also will 

be in the film. 

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Business, shake hands with your future 

Business is facing real competition today— tomorrow 

it will be no easier. 

You will have to develop advantages-in product, 

in service, in operating costs. 

You'll need leaders. They'll provide ideas and initiative 

in research and development, distribution 

and sales, financial management and every other 

department of your business. 

Where will these leaders come from? 

From higher education, mostly. Business is the 

biggest user of the college product. A recent executive 

survey made of 100 manufacturing businesses 

revealed that of the 200 top executives, 86% 

were college-educated. 

But our colleges are facing problems. They need 

facilities, yes. But even more urgent is the demand 

for competent teachers. This is the human equation 

that will help America develop and maintain a 

higher mar-gin of excellence. 

It's everybody's job, but the business community 

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Published as a public service in cooperation with 

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IS' 

BOXOFFICE 

SE-8 BOXOFFICE March 1, 1965

; Social 

•. 

— 

24 

Judge Guitlard Heads 

Dallas Ban Study 

DAIjLAS—A 17-member committee, instead 

of the onginally proposed ten-peison 

group, has been named by the city council 

to study a proposed ordinance that calls 

for barring those under 18 from "adults 

only" films. Judge Clarence Guittard of 

the 14th Civil District Court was appointed 

chairman. 

The council said it wants the group to 

review the proposal and report whether the 

ordinance should be enacted. A report is 

expected in about a month. 

Other members of the committee include: 

Roy Dulak. executive director, Council 

Agencies: Charles Galvin. South- 

Methodist University Law School dean: 

e Haggar. businessman: Dr. R. L. Stub- 

Dleiield. psychiatrist: John Q. Adams, executive 

vice-president of Interstate Theatres: 

Herschel Forester. Citizens Committee 

for Decent Movies chairman: Mrs 

Thompson Laird. Texas Motion Picture 

Board of Review; Charles Watson, utility 

executive. 

Also. Mrs. Russell Pollard. PTA council 

president: Dr. Joseph Allen. Perkins Theology 

School; Robert Storey. Southwest 

Legal Foundation: Dru Sherrod. SMU student 

senate representative: Mrs. Edwin 

Ornish, housewife and writer: Edmund J. 

Kahn. businessman: Dr. Milton Curiy, 

Bishop College, and Ed R. Maher. auto 

dealer. 

Permit to Move Drive-In 

Denied in Mesquite, Tex. 

MESQUITE. TEX.—A special permit to 

shift the location of a drive-in has been denied, 

after more than 100 home owners met 

in City Hall to protest. The Trivoli Realty 

Co. of Dallas sought a permit to move an 

existing drive-in from the north half to the 

south half of a 15-acre tract. 

A plan was offered by A. B. Swink, architect 

for Ti-ivoli, to shift the theatre and 

develop the present site for a mall-type 

shopping center. According to Swink, the 

drive-in had been operated more than 18 

years at its present site and consequently 

was there before any of the homes of the 

protesting owners were built. Most of those 

protesting were from the adjoining Dallas 

area. 

Harold Stone, atorney, argued that the 

theatre lowered property values and created 

traffic and noise. Trivoli can continue to 

operate the drive-in at its present site. 

Costars of 'The Rounders' 

At TDITOA Convention 

DALLAS—Kathleen Freeman and Hope 

Holiday, who costar in MGM's "The Rounders," 

modern western comed.v starring Glenn 

Ford and Hem-y Fonda, were honored guests 

at the annual convention of the Texas 

Diive-In Theatre Owners in Dallas Thursday 

. . Hope 

. . 

! 

. . Tommy 

4 i ... 

. . Charles 

Unification of TOA, Allied Certain 

To Come in 

I 

Continued from preceding pagei 

exploitation. United Artists, New York: 

Melvin Gold, general sales manager, National 

Screen Service. New York; Roy 

Smith, Universal Film Exchange, Dallas: 

Bill Schaefer. Paramount publicity 

rector, Dallas, and Judson Moses. 

di- 

MGM 

publicity director, Dallas. Exhibitors with 

brief remarks were Robert Kirby, Ash 

Drive-In, Little Rock, Ark., and John H. 

Rowley, Dallas. 

TDITOA president Earl Podolnick, 

Trans-Texas Theatres, Austin, in his president's 

report and keynote address— '"This 

Is the Year That Was—Our 'Fair' Exhibitor"—gave 

highlights of major events 

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Tgnacio Torres, manager of the Alameda, 

Jack Cane Theatres' downtown Spanish 

language house, opened Monday (22) with 

the premiere showing of "El Bracero Del 

Ano," which was made in San Antonio. The 

second film on the dual-bill is the Beatles 

in "A Hard Day's Night" . Holiday 

and Joan Fi-eeman were here to promote 

"The Rounders." which is to open at the 

Majestic in March, says Lynn Ki-ueger, 

manager of the Interstate flagship . 

"The Night Walker" has opened at the 

Majestic after several postponements because 

of the record-breaking run of "Goldfinger." 

Tom Powers, city manager of the Cinema 

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"Return to Peyton Place" were so popular 

at the downtown Texas that the dual-bill 

has been booked for the suburban Josephine 

starting Thursday 1 Alameda 

executive Mam'ice Braha is president of the 

ARW Corp., which purchased the Aztec 

which houses the Aztec Theatre operated 

Bldg., 

within the industry in 1964 and how they 

by Interstate . Long, man- 

affect future operations. He reported on ager of the Trail Drive-In: Lee Lynch, 

TDITOA's 1964 activities, in which he manager of the Towne Twin Drive-In 

i 

north 

castigated censorship, pay television, shortage 

screen), and Frank Whisenant, manager of 

of product and blind bidding. 

the Fredericksbm-g Road Drive-In held a 

American International Pictures, with George Washington "hatchet party" Sunday 

Dallas branch manager Don Grierson as 

• 21). Special gifts were presented to the 

host, gave a •'Beach Party" cocktail and first 200 

buffet to close Wednesday (24i activities. 

In for personal appearances were AIP 

stars John Ashley and Deborah Walley. 

The Tuesday (23i cocktail party was 

HOUSTON 

cars. 

sponsored by Motion Picture Alexander 

Corp. The Wednesday (24) luncheon was "Jâry Poppins" ended an 18-week run at 

sponsored by the Pepsi-Cola Co. 

SAN ANTONIO 

the Delman February 23. The following 

day the film opened at the Garden Oaks 

and the Santa Rosa, two local Interstate 

Theatres. Delman manager Ellis Ford 

opened another Walt Disney film February 

"Those The local Woolworths 

is giving tickets to the current showing 

of "Baby, the Rain Must Fall," at the 

Majestic, to the first ten customers who 

purchase the Ava Records sound track album. 

Hollywood starlet Joan Freeman replaced 

Sue Ann Langdon in the tour in behalf of 

the MGM film "The Rounders." Miss Fi-eeman 

and Hope Holiday also rode in the 

opening day parade of the Houston Livestock 

Show and Rodeo . Payne, 

managing director of the Windsor Cinerama, 

has amiounced that "The Greatest 

Story Ever Told" is scheduled to open a road 

show engagement at the theatre March 18. 

March 4 Is Opening Date 

For Leon's New Theatre 

GARLAND. TEX.—March 4 has been announced 

by C. D. Leon as the opening date 

for his new Beltline 67 Drive-In at Beltline 

road and Highway 67, within the Garland 

city limits. 

Construction and equipment of this theatre 

is similar to Leon's Town & Country 

Drive-In, which was opened here in June 

1964. The major difference is that the Beltline 

67 is larger, having 1,100 speakers. 

Carl Stahl Dies at 47; 

Ass'n Films' Manager 

DALLAS — Carl L. Stahl, 47, veteran 

film distributor and manager of Ass'n 

Films' office in Dallas died February 9 

after a long illness. Stahl had served the 

firm nearly 27 years in various capacities. 

Survivors include the widow, Ava, and 

two children, John, 10, and Susan, 8, his 

mother and a sister. 

Special London police contmgents were 

assigned to handle the large crowds viewing 

the premiere of Columbia's "Lord Jim." 

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demon 

passion 

that slumbers 

there- pot 

^GAR ALLAN POE- 

ROBERT TOWNE-.-= 

, 

'rogTr corman 

bNTACT YOUR Jlmenlaan. mrSriHs/maZianal 

DALLAS 

OKLAHOMA CITY 

Lois 

Scott 

2011 Jockson Street 

Dallas 1, Texm 

RiTMide 8-4964 

708 West Sheridon 

Oklohoma City, Oklo. 73102 

CEntral 2-3038

Jess 

. . Nina 

OKLAHOMA CITY 

Theatregoers here soon will be able to 

view the much-talked-about "The 

Sound of Music," which is being released 

on a roadshow run by 20th Centm-y-Fox. 

Farris Shanbour of S&S Enterprises, which 

operates the Tower, Plaza and Hillcrest 

drive-ins, announced the picture will open 

at the Tower April 7 for an extended run. 

The legitimate stage play of "Sound of 

Music" rounded out 1,442 performances 

on the Broadway stage and the national 

Lm artoe 

silicon tube 

15 AMPERE 40% 

CASH 

5 

Lee ARTOE Carbon Co 

DISCOUNT 

^^^^ 

OUR CUSTOMERS^ 

appreciate the same day delivery of 

orders. Only a tremendous stock con 

assure this service." 

"Your Complete Equipment Home" 

OKLAHOMA THEATRE SUPPLY CO. 

621 WMt Grand Oklahoma City 

company played here in 1963. The pictui'e's 

opening in Oklahoma City follows closely 

upon the world premiere, which is scheduled 

March 2 in New York. 

C. M. Swabb, operator of the Cozy at 

Stroud, has taken over the Ritz at nearby 

Britton and changed its name to the Le 

Monde, an art theatre. "The Pumpkin 

Eater" opened February 21 . . . E. L. C^-osby 

of Wright City, father of Bill Crosby, 

owner and operator of the Little River 

Drive-In there, died at 81. 

Exhibitors visiting Filmrow were Mr. 

and Mrs. O. L. Zeek, Main, Stonewall: 

John L. Fagan, Bunavista Drive-In, Borger, 

Tex.: Eddie Jones, Rex, Nowata: Bill Cleverdon, 

Ritz. Eldorado: Clint Applewhite. 

Liberty, Carnegie: Virby Conley, Ellis and 

Ranger, Perryton, Tex.: L. L. (C!yi Thompson, 

Ritz, Tahhina; Jim McKenna, Circle 

and Tulsa at Tulsa, along with the manager 

of the Circle Bill Donaldson, who 

managed the Brook at Tulsa for many 

years. Also from Tulsa were Alex Blue, 

Admiral Twin Drive-In and Earl Snyder, 

Orpheum, Apache. Bellaire and Apache 

Theatres; L. A. iSmokeyi Adams, Alamo, 

Snyder; J. S. Worley, Texas, Shamrock, 

Tex.: Roy L. Rollier, Lament at Lamont; 

Ora Peters, Mew, Wapanucka: O. L. Smith, 

Alamo, Marlow; Orville Herman, Beaver 

at Beaver and Floyd Welch, Shattuck, 

Shattuck. 

Hayes Caldwell, 53, Dies; 

Hurt in Lawton Car Crash 

LAWTON — Hayes Ray Caldwell, 53, 

The 50th anniversary celebration of Motion 

Pictui-e Machine Operators. Local 30, 

projectionist at the Lawton Theatre here 

was held here Monday and Tuesday i22, 

for Video, died in a hospital of internal 

231, with a cocktail party and reception. 

injuries, following an automobile accident 

Joe Bruns is president of the local. Gold 

near his home Saturday afternoon (20). 

membership cards were presented to three 

His wife was injured slightly. 

charter members, Howard Wortham, Bert Two services were held for Caldwell. The 

Bell and Frank Holic . Milner, 

first held here Monday, where he was assistant 

business agent of lATSE Local 387, 

Screen Guild Productions cashier, visited 

a brother, who underwent surgery, in Dallas 

.. . Bollman, Oklahoma Tlieatre was a charter member of Local 679 and 

and the second in Miami, Okla., where he 

Supply, and Mr. and Mrs. Harry Mc- served as business agent. Caldwell still had 

Kenna, Screen Guild Productions, motored his home there and had continued to retain 

his Miami membership. Besides to Hot Sprmgs for a vacation. 

the 

wife, survivors include a son, one daughter, 

the mother, a brother and a sister. 

Columbia Pictures International is convening 

an around-the-world series of 

meetings of all key executives in a sevenweek 

period to insure superior promotion 

of their outstanding films on the 

THE BIGGEST COMPACT 

num 

CONVENTION IN THE LAND! 

mwu 

iiTED 

Storts - 9 AM 

Registrotion 

- 12 NO- 

Luncheon 

Soco. Hour -^y^ 

Dancing - 1° ""^ 

Entertainment 

OF OKLilHOUl 

SKIRVIN HOTEL -14th FLOOR 

OKLAHOMA CITY, OKLAHOMA 

TUESDAY, MARCH 9, 1965 

* • * * 

Two Outstanding Speakers: 

CLEM McSPADDEN — President Pro Tempore, 

Oklahoma State Senate 

Cup Company, 

VERN MAHONEY — Dixie 

Division of American Can Company 

* • • * 

STREAMLINED AND STIMULATING • UTOO CONVERGENCE • ONE DIG DAY AND NIGHT 

SW-4

— 

'Mary/ 'Fair Lady' 

300 in Milwaukee 

MILWAUKEE 'Mary Poppins" and 

"My Fair Lady" playod to capacity in 

tlip Capitol Court and Townc theatres 

rcspectiyely. thus sharing the city's firstrun 

lead with a brace of 300s. A close 

seccud was "Goldfingcr, " with 275 at the 

Warner Theatre. An interesting booking 

was the six-theatre showing of "Sex and 

the Single Girl." for which the combined 

first wt'i'k percentage was 145. However, 

the Point Theatre, which showed "Sex 

and the Single Girl" in combination with 

"Kiss Me. Stupid," reported 300 per cent. 

'Bedfellows,' 'How to Murder' 

Start Fast in Minneapolis 

MINNEAPOLIS — With "Goldfinger" 

heading for a house record at the Gopher, 

other first runs in Mill City have become 

accustomed to second place, even with such 

fine openings as greeted "Strange Bedfellows" 

and "How to Murder Yom- Wife." 

"Goldfingsr" had the golden touch for 200 

per cent in its ninth smash week, while the 

two comedies counted 170 and 160 respectively 

at the Mann and World. Pirst-run 

action, limited by a number of houses playing 

reissues or hosting stage presentations. 

was healthy. 

Academy—My Foir Lody (WB), 16th wk 150 

Cooper o Mod, Mad, Mod, Mod World 

It's 

(UA-Cineramo), 15th wk 155 

Gopher—Goldfinger (UA), 9th wk 

Lyric— Your Cheotin' Heort (MGM), 2nd wk 

Mann— Strange Bedfellows (Univ) 

St Louis Pork— Seance on o Wet Afternoon 

200 

140 

170 

lArt.xo) 100 

Stote—Mary Poppins (BV), 5th wk 

World— How to Murder Your Wife (UA) 

140 

160 

Omaha Boxoffices Do Well 

Despite 18-Inch Snowfall 

OMAHA—The 18-inch snow played hob 

with transportation and cut down weekend 

crowds but receipts held up remarkably 

well. The Admiral continued to pack 

them in with "Goldfinger" and the score 

for the eighth week was 260 per cent. Audiences 

contained many retui-nees and one 

group told the manager it was their fomth 

time to see the movie. "Mary Poppins" 

more than doubled average in its fifth week 

at the State and all others went above 

the average line. 

Admirol—Goldfinger (UA), 8th wk 260 

Cooper—My Fair Lady (WB), 13th wk 160 

Indian Hills—Circus World (Bronston-Cinerama), 

10th 

Orroho—Dear 

wk 

BriglHe (20th-Fox) 

150 

125 

Orpheum— Sylvia (Para) 110 

Stote—Mory Poppins (BV), 5th wk 225 

Exhibitor Tells Children 

He Can't Live on A Films 

NEW PRAGUE. MINN—When exhibitor 

George Jonckowski of the Prague Theatre 

got seventh and eighth graders of the 

Lonsdale parochial school protesting his 

showing of "Pajama Pai-ty" and "Sex and 

the Single Girl." he went to the school and 

leveled with the kids. 

"Most of you know that it was our policy 

to show nothing but Class A movies from 

the time we opened the theatre in 1957 

until just recently." he said. "Tlie policy 

didn't work. Prospective patrons, rather 

than patronize the Class A films, were 

going elsewhere to see the Class Bs. They 

just laughed at us for showing nothing 

all." 

Jonckowski also pointed out that plenty 

of B flicks turn up on TV where they're 

much more available to unrestricted viewing 

but these don't arouse nearly the 

volume of protests that the Bs bring to 

theatremen. 

NCA Will Petition 

For DST Referendum 

MINNEAPOLIS—The board of directors 

of North Central Allied have decided to 

petition both houses of the state legislature, 

now in session, to authorize a statewide 

referendum on the daylight saving 

time question. The action followed polls 

published in the Twin City papers indicating 

that urban businessmen favored extending 

fast time S'a months longer than 

the current June-August compromise 

Area drive-in owners are solidly 

.schedule. 

behind NCA's action. 

In other matters, the organization set 

April 6 and 7 as the dates for its annual 

convention but no location has as yet been 

chosen. 

President Ray Vonderhaar announced 

that the short film,, "On the Ramparts 

We Watch," a patriotic short subject prepared 

for the World's Fair, will be available 

to NCA members through the group's 

offices in Minneapolis with the cooperation 

of Byron Shapiro of the local Columbia 

branch. All proceeds from the film will go 

to NCA. 

Nebraska Legislators 

Kill Consent Bill 

LINCOLN Another bill unfavorable to 

the movie industry in the state has been 

batted down by the Nebraska Legislature. 

The public health and welfare committee 

killed LB 242, a measure that would 

have required youths to receive parents" 

consent before attending such public events 

as movies, plays and dances. The bill, introduced 

by Sen. Henry Pedersen jr. of 

Omaha, was killed. 5-1, after a public 

hearing by the committee. 

The proposal asked that any person 

under 17 be accompanied by a parent or 

guardian or to carry written authorization 

to attend theatres, floor shows, plays, dance 

Ford to Give ACE Awards 

Frcm Western Edition 

HOLLYWOOD—Glenn Ford has accepted 

an invitation by the American Cinema 

Editors to serve as a presenter at the 15th 

armual awards dinner on March 14 at the 

Cocoanut Grove. 

Harry Foster to Canada 

For Travelark Short 


NEW YORK—Harry Poster, producerdirector 

of Travelark featui-ettes for Columbia 

Pictui-es, went to Ontario, Canada, 

to film the Canadian Winter Carnival in 

Eastman Color, for which Bill Stem will 

do the narration for his "World of Sports" 

series. Bill Vaughan. composer, and Jimmie 

Rodgers, singing star, have been signed for 

Foster's "The Wonders of Kentucky," the 

20-minute color Travelark film made in 

the Blue Grass state. 

halls, fairs or carnivals. 

Pedersen said the bill was designed to 

force parents to "examine their consciences 

as to what their children were seeing or 

(Avcroge Is 100) 

but kid pictures." 

Avolon, Brown-Port, Blue Mound, Fox-Boy, Starlite, Jonckowski emphasized that it is suicide 

Victory—Sex ond the Single Girl (WB); various these days for an exhibitor to show only 

cofeatures '45 

CoDitol Court— Mary Poppins iBV), 5th wk 300 Class A pictures. "We have our entire life's 

Cinema I—Good Neighbor Sam (Col), Under the savings tied up in our business and we have 

Yum Yum Tree Coi}. reissues .• 50 

Downer—One Potato, Two Pototo (Cinema V), 

to protect it as long as we possibly can. 

2nd wk 100 I have to feed, clothe and shelter my famly, 

fulfill my church and other moral ob- 

Mayfor. Palace—Get Yourself o College Girl 

doing." 

(MGMi; various cofeatures 150 

Riverside— The Night Walker (Univ) 275 

"It 

ligations and if A 

would put responsibility squarely on 

pictures won't bring in 

Strand— Dear Briqitte (20th-Fox) 220 

the parent if a minor attends an adult 

Times- Bebo's Girl (Cont'l) 75 the business we have to resort to pictures 

movie." the legislator said and added it 

Towne—My Foir Ladv iWB), 8th wk 300 that will. We pass up a lot of B pictures 

Worner— Goldtinger (UA), 5th wk 275 

that I have to pay for and not show 

was aimed particularly at "dirty movies." 

at 

Oppcsition was led by Dr. Clyde Randall, 

chairman of the Omaha mayor's committee 

for wholesome literature and movies. 

A group of Lincoln teenagers, led by Norma 

Pace, an 18-year-old Southeast High 

School senior of Lincoln, testified against 

the proposal. The group said the bill was 

unworkable and would pose problems for 

such high school activities as plays, dances 

and sports events. Miss Pace pointed out 

that a fine of $500 would be assessed for 

attending a late movie, while any one buying 

liquor without a permit could be fined 

only $100. 

"Which should be cheaper to do?" she 

asked. 

Earlier the Nebraska Theatre Ass'n led 

a successful fight against a bill proposing 

daylight savings time. 

Lincoln Theatres Recover 

After Hectic Two Weeks 

LINCOLN—Movie business is 

back on an 

even keel again and doing well, observe 

veterans, after a hectic couple of mid- 

February wrecks. 

It started with the general Nebraska- 

Iowa power blackout hitting the matinee 

audiences, including the 'Varsity's fourweek 

running "Goldfinger." The Varsity 

refunded money or gave "rain" checks 

after a full house had waited for about two 

hours; then the power came on minutes 

after the last customer had left the 

theatre. 

About a week later came the big snow, 

which closed all theatres for all practical 

purposes. 

"In my 40 years of show business here, 

this was only the third time we've had a 

closedown," said Varsity's Walt Jancke. 

The other two were November 1963. when 

President Kennedy was assassinated, and 

back in 1948-49. when another blizzard 

closed the town. 

The February blow resulted in the Starview 

Drive-In dropping its weekend winter 

schedule until the weather breaks. The 

84th and O. after foregoing the Friday lor 

second snow storm dayi performance, is 

back on its three-day weekend, winter 

format. 

BOXOFFICE :: March 1, 1965 NC-1

. . . Byron 

. . Ord 

. . 

. . Loren 

. . Joella 

. . 

OMAHA 

ôn Shane, city manager for the Ti'istates 

circuit, announced the appointment 

of Bob Shields as his assistant at the 

Orpheum Theatre, which came as a sort 

of chain reaction move in circuit management 

duties. Dick Langridge, manager of 

the Capitol Theatre at Sioux City, resigned 

and Bob Montgomery, manager of 

the Fort Theatre at Rock Island, 111., was 

named to replace Langi-idge. Horace Spencer, 

manager of the Rivoli at Hastings, 

went to the Rock Island post and Eugene 

Kelly, formerly assistant at the Orpheum 

in Omaha, was moved to Hastings. Shields 

formerly was at the Dundee Theatre in 

Omaha and more recently at the Cooper 

Foundation Theatres' State in Omaha as 

manager. 

Scotty Raitt. exhibitor at Genoa, has 

announced he changed plans to close his 

theatre there and will continue to operate 

for another month . exhibitor Ed 

Christensen's son and daughter. Mr. and 

Mrs. Dean Flock, were in Omaha where 

Dean is checking the possibilities of entering 

medical school, either at Creighton 

University or the University of Nebraska. 

He at present is in service in California 

Hopkins, exhibitor at Glenwood. 

Iowa, is doing well after surgery . 

Wally Kemp, who has the Grand Theatre 

at Grand Island, has been adhering to 

"off-nights". 

Write today for complete 

details. 

WAHOO is 

the 

boxofFice attraction 

increase business on your 

ing or car capacity. 

Be sure to give seat* 

HOLLYWOOD AMUSEMENT CO. 

3750 Oakton St • Skokle, lllinelt 

SILICON 

Lee ARTOE CARBON CO. 

the doctor's strict diet orders and has 

dropped 34 pounds. He looks great and 

says he feels likewise. 

OrvUle Dodds announced that he is contemplating 

reopening his Burg Theatre at 

Stromsbm-g, in the not-too-distant future. 

The Bui-g has been closed since November 

. Landkammer, who has 

the CiTstal Theatre at Arapahoe, for a 

number of days had trouble getting back 

and forth from his acreage south of town 

to the theatre. That area received a heavy 

fall in the snow storm which blanketed 

the region and the natives were more than 

glad to put up with the driving difficulties 

in return for the much-needed moistm'e. 

Mrs. Milton Buck of the Granada Theatre 

at Oxford, Nebraska, was among the 

many residents of the Midlands who were 

laid low by the flu bug . . . Mi-s. William 

Zedicker of Osceola is happy to see the 

arrival of March. She has been pinchhitting 

as operator of the theatre for Bill, 

who has been at Kingman, Ai'iz., where 

he assembled a crew to lay concrete and 

do other work for the installation of a 

trailer com-t. He was due back home the 

first of the month. 

Mr. and Mrs. Marvin Jones of Red Cloud 

flew to Kansas City for a brief vacation 

last week. Marvin has the State Theatre 

and extensive farming interests at Red 

Cloud . Cohen, daughter of Columbia 

salesman Ed Cohen, went to New 

York for the opening of "Lord Jim." Joella 

is in the Columbia public relations department 

with headquarters in Chicago. 

The storm cut down the number of exhibitors 

visiting the Row. In town were 

S. J. Backer of Harlan, Iowa, Al Haals, 

also of Harlan; Jim Travis, Milford, Iowa; 

Sid Metcalf, Nebraska City, and Phil Lannon, 

West Point. 

MINNEAPOLIS 

phe Parkway Theatre in south Mill City 

cosponsored a benefit showing of "The 

Wonderful World of the Brothers Grimm" 

to raise funds to support foreign exchange 

students attending Washburn High School. 

Three youngsters—from Spain, Columbia, 

and Sweden—are now at the school largely 

through such commimity benevolence . 

The arsonist who set six fires in downtown 

Twin City buildings last week and then 

turned himself in after notifying the police 

via an anonymous letter struck close to 

the Maco State in one of his outings. 

Wednesday's blaze in the Walker Building 

caused the State to evacuate its auditorium 

when fire reached a storeroom overhead. 

No damage was reported by the State's 

Bud Wiggins. 

Minneapolis Industrial Park has purchased 

the old Maco Century theatre building.The 

old house will be torn down to 

make way for a parking ramp. Crowds 

gathered in Seventh street this week to 

watch a crane tear down the once mighty 

Centui-y marquee. ... A Minneapolis Star 

reader poll indicated that the movies top 

all competition as preferred entertainment 

for the traditional "night on the town." 

Answering a question that read, "If you 

were going to spend an evening on the 

town anywhere in the metropolitan area, 

what would be the most enjoyable thing 

you could do?" a full 27 per cent of responses 

placed the movies first, ahead of 

plays, sports events, dining and dancing, 

night clubbing and the like. Don't sell the 

old film house short. 

The Miller Theatre in Napoleon, N.D., has 

curtailed its operating schedule for the 

balance of the winter. It will show one 

change Saturday, Sunday and Monday. 

Manager John Wurl says that the house 

1^-111 resume seven-day two-change operation 

after Easter when the weather makes 

for easier travel into town for the outlying 

Dakotans. 

"Room at the Top" will open this week 

at the West Twins Drlve-In In St. Paul— 

closely following a local television date. 

Operator Saul Mallisow's reaction to this 

turn of events? He's happy as a lark. In 

fact, Mallisow first got the idea of running 

the picture watching it on TV. "Hey," he 

reports having said to his wife, "without 

all the ads and interruptions this is a great 

show." Next day, Mallisow got on the 

phone and booked the picture. "It was on 

TV? So what?" says the irrepressible Saul. 

"With all those Interruptions it was just 

like a long ad for us. That's the way I 

look at it. It's a fine show, even with the 

jingles and jangles that keep butting in 

but in a theatre it'll be great. TV? Poof!" 

Newspaper Wants to See 

More Films Like 'Mary' 

OMAHA—The visit of Dona Holloway 

here in connection with promotion for 

"The Night Walker" at the Omaha Theatre—brought 

out some interesting comments 

about the type of movies being produced—and 

led to editorial comment In 

the World-Herald. 

Miss Holloway, assistant producer with 

William Castle in a number of hoiTor 

movies, said that the film industry makes 

sex and horror pictures because it is "catering 

to the public's taste." 

At the same time Miss Holloway confided 

that she herself is a "Mary Poppins" girl. 

"We can't help wondering," the editorial 

noted following the publication of the interview, 

"that if, when Miss Holloway saw 

'Mary Poppins,' she noticed the long lines 

of customers at the ticket window. 

"Shouldn't there have been some indication 

of the kind of 'catering to the public's 

taste' that really pays off?" 

PTA Objects to Drive-In 

Film Fare, Asks Uplifting 


LEVITTOWN, PA.—Art films shown at 

the Roosevelt Drive-In here have drawn 

complaints from the Carl Sandburg 

Junior High School PTA on causing a 

traffic hazard on roads near the theatre. 

The theatre screen is visible from the 

highway running through the township 

and teenagers have been parking on the 

road. The PTA also objected to youngsters 

in nearby houses seeing the films from 

bedroom windows. 

The PTA said it would ask the manager 

to screen the area so it would not be visible 

to residents or parkers. not run the "enticing" 

advertisements in the newspapers 

and to raise the quality of the films being 

shown. 

— 


"Ten years 

have passed 

while she lay 

unchanging 


hed...yet 

each night 

he comes to 

caress that 

pallid flesh 

to kindle 

anew the 

demon 

passion 

CPISI^COPL 

11^ . 

that slumbers 

there- P05 

'rOgTR CORMAiM 

;^GAR ALLAN POE- 

ROBERT TOWNE 

, 

Jimen^Lcaru '^L IjnX^nnationaL 

.WAUKEE

: "Mary 

undesirable' 

LINCOLN 

Jrwin Dubinsky and his wife went south to 

Miami in time to miss Lincoln's big 

snow but the theatreman found the temperatures 

still low on his return the night 

of February 21. The couple's two-week visit 

in Miami with their son-in-law and daughter, 

Mr. and Mrs. James Radinberg. extended 

another week for Mrs. Dubinsky. 

Irwin Dubinsky and Sarge. his son and 

business asociate. will be among Nebraska 

showmen heading for Kansas City and 

Show-A-Rama Monday Q). 

With veteran Bert Cheever deserting theatre 

business here to go into another line 

of work. Gene Buhrdorf has been moved 

over as the State Theatre's manager. Buhrdorf 

formerly was house manager of the 

Varsity, the other Nebraska Tlieatre Corp. 

theatre in Lincoln. Working with 'Walt 

Jancke, city manager, at the 'Varsity are 

two training assistant managers, Raymond 

Snyder and Bill Goldfine. 

Dan Flanagan, manager of the 84th and 

O Drive-In, put in a busy final February 

weekend, starting with the Saturday, 

February 27, afternoon wedding of his son 

Richard, to Connie Larson in Christ 

Methodist Church: attending senior vespers 

of his high school graduate daughter 

Judy on Sunday and a departure Monday 

for Kansas City's Show-A-Rama. Attending 

the theatremen's gathering from the 

Brehm-Hi-uska drive-ins with Flanagan 

will be Russell Brehm and Willard Beck, 

assistant at the 84th and O here. 

The movie screen at the Stuart Theatre 

had two one -night rests in recent weeks; 

one for the Broadway Theatre League's 

"Oliver." drawing a full house, and again 

the evening of February 22 when a George 

Washington's holiday audience heard Tamara 

Milashkina, leading soprano of the 

Bolshoi Theatre in Moscow, sing with the 

Lincoln Symphony Orchestra. Her Lincoln 

appearance was one of three in the U.S., 

including her American, debut February 

Grab Qome £asy MonQy 


MERCHANTS! 

SCREEN ADSl 



1327SO.r|| Mil Alf CHICAGO, 

WABASH riLITIflVlV ILLINOIS 

15 at Philharmonic Hall in New York City's 

Lincoln Center. 

The latest issue of the Lincoln Better 

Films Guide to recommended films is interesting 

if related to a recent public mind 

letter written to the newspaper by an annoyed 

woman. She complained about finding 

only "one show in town any parent 

would allow his child to see lupon opening 

the paper to the movie pagei and I'm not 

too sure of that one." She asks "how can 

a city that is supposed to be decent, educated 

and churchgoing let itself be 

blanketed by the filth showing at our 

theatres?" She went on to ask, "Couldn't 

the Lincoln theatre people get together and 

i 

Jack Thompson, president of Cooper 

Foundation Theatres, and George Gaughan. 

Cooper vice-president in charge of 

operations, attended screenings in New 

York. Among other new product, they show only one of these pictures 

at a time?" Of 13 upcoming pictures 

viewed "The Greatest Story Ever Told." 

on the Lincoln Films Foram's latest guide, 

five are classified as family or general 

audience: "A Boy Ten Feet Tall," "Hong 

Kong" (an adventure travel picture lec- 

i 

ture Poppins," "Those Calloways" 

and "Yankee Sails the Nile." "Mary Poppins" 

rates an "outstanding film of its 

type" mention. Only three in the 13 pictures 

reviewed are rated as "adult" by the 

forum. Four are cited as suitable for 

"young people" or those over 12 years of 

age. 

Sheriff's office representatives were 

called on at two occasions in the last week 

or ten days when equipment in the 84th 

and O Drive-in's restrooms was damaged 

by some type of explosive. 

Lincoln morning paper subscribers were 

reminded in Robert Peterson's Life Begins 

at Forty syndicated column that Golden 

Age Clubs giving reduced movie tickets to 

senior citizens is a national practice. Lincoln 

oldsters get this break through Cooper 

Foundation Theatres' well-established 

Golden Age Club. Peterson recalls it was 

eight years ago that empty matinee movie 

seats about him one day prompted a 

column wish that "theatre owners would 

encourage elders to attend the movies by 

giving them a reduced tariff at the boxoffice. 

RKO officials responded by initiating 

the plan for 60 and older patrons 

a few days later. 

Stage, screen and television star Basil 

Rathbone was a visitor in both Lincoln 

and Hastings during February. He spent 

two days on the Hastings State College 

campus giving lectures, perfoi-mances and 

participating in discussion groups, then 

came to Lincoln for a weekend visit with 

longtime friends. Dr. and Mrs. G. H. Misko. 

Another movie great, who has turned to a 

political life. Senator George Murphy of 

California, will come to Nebraska March 

27 to speak at the annual state Republican 

Founders Day program in Kearney. The 

civic-minded actor will share the GOP 

spotlight with members of Nebraska's Republican 

delegation. 

It was an especially busy two weeks for 

Walt Jancke. who almost spent as much 

time in the Cooper Foundations Nebraska 

Theatre as his own Varsity. Walt was general 

chairman of the National Security 

Seminar February 15-26 in the Nebraska 

under sponsorship of the Lincoln Chamber 

of Commerce and other civic-business 

groups. The seminar, attracting 600 military 

people and civilians, including women, 

was a full ten days of 17 films and 33 lectures 

by a six-member team from the Industrial 

College of the Armed Forces in 

Washington, D.C. It, like other seminars 

held about the U.S., is aimed at giving the 

military and the civilian population a more 

understanding pictore of national security. 

Cooper Foundation cooperated in making 

the Nebraska available for the daily morning 

and early afternoon sessions. Their 

regular programs started after the 3:30 

p.m. seminar closing gavel was sounded. 

Cooper Foundation 

Re-Elects Officers 

LINCOLN—Cooper Foundation elected 

Samuel Waugh of Washington. D.C. and 

Mrs. Hermine Goldberg of Phoenix as honorary 

trustees at its annual meeting and 

re-elected these foundation officers: T. A, 

Sick, chairman of the board: E. N. "Jack" 

Thompson, president: C. Wheaton Battey 

and E. N. Home, vice-presidents: W. W. 

Putney, secretary-treasurer : 

Gaughan, vice-president in charge of theatre 

operations, and Herman Hallberg, assistant 

vice-president in charge of theatre 

operations. 

Waugh. former president of the Export- 

Import Bank and now director of the 

General Reinsurance Corp. of Pittsburgh, 

George 

Pa., is a former active trustee of the 

Cooper Foundation. He lived in Lincoln 

many years before going to Washington, 

D.C, as former deputy under secretary of 

state and then to the export-import post. 

Mrs. Goldberg, widow of Ralph Goldberg, 

former Omaha theatre owner, sold part of 

the Goldberg theatre buildings to Cooper 

Foundation in 1958. The remainder were 

donated to the foundation. 

Cooper theatre operations in Nebraska, 

Colorado and Minnesota and the philanthropic 

activities of the foundation are executed 

by the Cooper trustees. 

M\LV\/AUKEE 

The annual installation of officers concluded 

the week-long run of activities 

of Variety Week February 19 . . . Harry 

Buxbaum. Pox central division manager. 

Chicago, replacing the late Robert Mc- 

Nabb, headed a seminar in the Strand 

here February 17. Circuit heads representing 

more than 150 theatres attended the 

briefing, with clips on "Those Magnificent 

Men in Their Flying Machines" and other 

forthcoming films being shown. 

Universal-International's regional manager 

Peter Rosian, Cleveland, dropped in 

for his periodical visit. Rosian and "Pat" 

Halloran, U-I's branch manager here, made 

the rounds of the circuit. It was a busy 

week for Halloran, as a chief barker duiing 

Variety Week and his daily routine. 

Allied Artists' branch manager Meyer 

Kahn returned from a five-day convention 

in New York. With the addition of 

distribution for Landau Releasing Corp., 

as well as the Woolner Co., Kahn intimated 

that there would be plenty of film to 

handle for 1965. He has concluded a satui-ation 

covering 12 theatres in the upper 

peninsula on "Mara of the Wilderness," 

and anticipates a few more houses coming 

into the 

NC-4 BOXOFFICE :: March 1. 1965 

fold.

— 

— 

Times, 

— 

— 

Goidfinger Leading 

Jhree Columbus Duolers 

Detroit First Runs 

DETROIT — GolcllinKtT.' 

For General Cinema 

in a Uiiihgi-ossins 

soventl\ woi-k at the Woods Tlu-- 

Corp. 

atre. took over the top percent«se spot in 

the city with 275. closely followed by "Mary 

Poppins." 250 in its 17th week at the 

Adams, and "Father Goose." 225 at the 

Mercury, where the Gary Grant starrer was 

in its seventh week. Among the new films. 

"Baby, the Rain Must Fall" showed promise 

with 135 at the Michigan while "Those Galloways" 

opened at a combined 125 at the 

Grand Gircius and Mai Kai theatres. 


Adorns — Mory Poppins (BV), 17th wk 250 

Fov—Signpost to Murder (MGM); Hysteria 

iMGM), 2nd wk 95 

Madison—A Shot in the Dork (UA). The Pink 

Panther (UA), reruns, 2nd wk 125 

Mai Kai. Grond Circus—Those Colloways (BV) .125 

Mercury— Father Goose (Univ), 7th wk 225 

Michigan— Boby, the Roin Must Foil (Col) 135 

Palms The Night Wolker (Univ). Poronoioc 

(Univ), 2nd wk 115 

Radio Cit\— Kiss Me, ...200 

Stupid (Lopert), 7th wk. 

Trons-Luv Krim— Morrioge Itolion Style (Embassy), 

7th wk 160 

Woods Goidfinger (UA), 7th wk 275 

'How to Murder Your Wife' 

290 at Qeveland Trio 

CLEVELAND — "How to Muider Your 

Wife" was on the screens at the Detroit 

and Mayland theatres for 325 per cent 

Alien- Dear Brigitte :20th-Fox) 70 

Cinema—Sylvia (Para), 2nd wk 125 

Colony— My Fair Lody (WB), 15th 185 

wk 

Continental^The Luck ot Ginger Coffey 80 

(Cont'l) 

Detroit Mayland, Paloce How to Murder Your 

Wife (UA) 290 

Westwood 

Heights, 

Morrioge Itolion Style 

wk (Embassy). 9fh 145 

Hippodrome Those Colloways (BV), 2nd wk 75 

(BV), Poppins 10th wk 275 

Mary Ohio 

Stote— Ferry Cross the Mersey (UA) 125 

'Mary Poppins' High 450 

Tenth Cincinnati Week 

CINCINNATI—The opening of several 

new films and the continued interest in 

holdovers, made good boxoffice news this 

week. "Goidfinger." opening on an experimental 

multiple first-run policy in 

several suburban houses, ran up a 250 at 

the Hyde Park. "Mary Poppins," Keith; 

"My Fair Lady." Valley, and "A Shot in 

the Dark. ' were the leaders of the 

diversified bill. 

Albee Morrioge Itolion Style (Embassy) 175 

Ambassador— Sylvia (Para). 2nd wk 150 

Copitol None But the Brave (WB), 2nd wk 150 

Grond— Father Goose (Univ), 9th wk 100 

Hyde Pork Goidfinger (UA) 250 

International 70—Goidfinger (UA), 9th wk 125 

Keith—Mary Poppins (BV), 5th wk 450 

Times-A Shot in the Dark (UA), 1 8th wk 325 

Twin Drive-ln—Get Yourself o College Girl (MGM) 120 

Valley—My Foir Lady {WB), 16th wk 325 

GOLUMBUS—Twin indoor thealre.s will 

be built in the Town and Country and Great 

Western shopping centers by General Cinema 

Corp. of Boston and the Don M. Casto 

Organization of Columbus, it was announced 

by Prank S. Benson, vice-president of Casto. 

The de luxe houses are to be completed 

by late summer or early fall. A third twin 

theatre will be built in the Columbus area. 

Site will be disclosed later. 

ambulance. 

The Summit was long known as the Cass 

Theatre, a former Shubert legitimate theatre. 

It has been remodeled at a cost of more 

than $200,000. Equipment includes the new 

eight channel traiisistor Cinerama system. 

each, and at the Palace for 225. giving the 

United Artists' film a combined first week 

percentage of 290— a good mark in any 

weather, but especially in face of the dipping 

mercury with which Cleveland the- 

ABC-PT Detroit TV Station 

atregoers had to contend. "Mary Poppins" Buys 102 Universal Films 

also overcame the handicap of cold weather 

to record 275 in its tenth w-eek. "Ferry vision locally from Hollywood's own product 

DETROIT—Bigger competition on tele- 

Cross the Mersey" debuted with 125 at the is assured exhibitors by the annomicement 

State Theatre. 

of WXYZ-TV. one of the country's few 

ABC-PT-owned stations, of the purchase of 

'Indian Paint' Bookings 

Reach 1,000 Theatres 

BOXOFFICE :: March 1. 1965 

102 Universal featm-es for about $1 million. 

Included are 88 pictures made since 1956. 

and 14 in the 1952-56 period, "Pillow Talk," 

"The Great Imposter," "The Benny Goodman 

Story." "Battle Hymn" and "Operation 

Petticoat." WXYZ will use the films 

for tw-o featured programs—Premiere Theatre 

and Sunday night Movie 11. 

Viola Wister Appointed 

WOMPI International V-P 


NEW ORLEANS—Mrs. Lee Nickolaus. 

WOMPI International president, announces 

the appointment of Viola Wister 

of Charlotte. N.C.. as international vicepresident, 

succeeding Anna Belle Miller of 

Denver, who no longer is connected with 

the motion picture industry. 

Mrs. Wister. secretary to Scott Lett, 

general manager of Howco, has held the 

office of international treasurer two terms. 

She is a charter member of WOMPI. 

Each theatre, to be named Cinema I and 

Cinema II. will seat 1 .250 in one .section and 

750 in the other. The auditoriums will be 

joined by a common lobby, featuring an 

art gallery. Screens will envelop the end 

walls and stereophonic high fidelity speakers 

will be concealed in the walls. Air conditioning 

will be thei-mostatically changeable for 

heating or cooling. 

Richard Smith i.s GCC president. 

Detroit Summit Reopens 

Exhibitors Advertise 

As Cinerama Theatre 

DETROIT—Detroit's downtown Smnmit 

is to reopen March 16 as the second permanent 

home of Cinerama, with the Michigan DETROIT—The succe.s.sful efforts of De- 

Despite Detroit Strike 

premiere of "Cinerama Circus World." The troit exhibitors to reach the public during 

opening will be a benefit performance for the 134-day newspaper strike were recorded 

the Women's Auxiliary of Children's Hospital 

of Michigan, to buy a premature 

in an audit report issued to exhibitors by 

baby 

Donlon Named President 

Of Detroit Projectionists 

DETROIT — Melvin Donlon. vice-president, 

has succeeeded Dwight F. Erskine as 

president of lATSE Projectionist Local 199. 

He resigned. 

Erskine. a member of the local more than 

50 years, pleaded guilty in Federal Coui-t to 

improper reporting in connection with a 

fiscal transaction under the complex pro- 


DALLAS — "Indian Paint." the Texasmade 

film being released nationally April 

7 by Eagle-American International Films, 

has been booked by 1.000 theatres in the cedure required under the Landrum-Griffin 

south and southwest. 

Act. Three other charges were dismissed. 

Milton H. London, president of Allied Theatres 

of Michigan. 

Michigan Allied was the coordinating 

agency in organizing the Emergency Movie 

Directory, which was distributed through 

theatres chiefly after the first three weeks, 

and presented in special media. A total of 

105 theatres participated in pooling directoi-y 

advertising and costs to sei-ve the public. 

Drive-ins and first and second runs were 

billed at $100 per week, and subsequent 

runs $50, with billings at half these 

amounts during the first three weeks. Total 

receipts as adjusted, ran $123,075. 

The exhibitors, organized for such special 

cooperative functions as Metropolitan Exhibitors 

of Detroit, achieved a regular circulation 

of the two Detroit dailies. 

All amounts not spent in emergency advertising 

after accoimts were closed were 

refunded to the participating theatres, 

London said. 

Best evidence of the effectiveness of the 

pooled effort was the generally good level 

of grosses achieved dm-ing the more than 

foui- months without newspapers. The 

emergency setup served the function of 

making the public aware of what was playing 

at theatres, backed by radio advertising 

and special telephone services. 

NFB Film 'Joey' Will 

Be Televised March 10 

From Canadian Edition 

MONTREAL—The National Film Board 

has produced a film called "Joey" concerning 

a moving story of an adoption as seen 

through the eyes of the child. Joey is 7 

years old. 

Made with the cooperation of the 

Metropolitan Toronto Children's Aid Society, 

the film will be televised on the 

Canadian Broadcasting Television network 

on March 10 in the series NFB Presents. 

In his first acting role, young Miles Macnamara 

of Toronto portrays Joey. Irene 

Mayeska. who starred in the NFB feature 

"Drylanders," is the social worker. This 

NFB production was directed by Graham 

Parker and produced by Peter Jones. 

James Woolf ' will produce Columbia's 

new spy thriller, "The Looking Glass War." 

ME-1

. . . Max 

. .50 

. . Matt 

. . Bea 

DETROIT 

pred Sweet, managing director of the Telenews 

Tlieatre. was a busy worker for the 

election of Judge Joseph A. Gillis in the 

cm-rent election . . . Milton H. London, executive 

director of National Allied, earned 

his wings this week. He has been named an 

"admiral" of the Flagship Fleet by American 

Airlines . . . The Chandler, one-time east 

side Jack Brown operation, has become an 

automotive service building. 

.

"Ten years 

have passed 

while she lay 

unchanging 


bed.-yet 

each night 

he comes to 

:U^- on^copE 

caress that 

pallid flesh 

to kindle 

anew the 

demon 

passion 

that slumbers 

I2a6^%? 

ROBERT TOWNE-^-- 

TT^TaR ALLAN POl 

'ôgTr cqRM^_1^ 

Jbnenlcan. mr-^n£enna£Lon£d. 

DETROIT

. . . Myrna 

. . . Playhouse-on-the-Green, 

. . "Goldfinger" 

. . . The 

. . Ted 

. . Marvin 

. . 

. . Jack 

. . Robert 

COLUMBUS 

Jânager Ed McGlone of RKO Palace 

joined the downtown merchants in a 

Washington's birthday weekend promotion 

in which the merchants sponsored a Satui'day 

morning show with admission at five 

cents. The featm-e was "Days of Tin-ills and 

Laughter," with several color cartoons added 

Loy is the star of the stage 

comedy. "Barefoot in the Park" to be presented 

the week of March 15 at the Hartman 

summer theatre 

in subui'ban Worthington, will inaugm-- 

ate a new policy of weekly guest stars in the 

eleventh season which starts June 14. Two 

shows nightly will be given on Fi-iday and 

Satui-day nights, at 7 and 10 o'clock, which 

should cause added competition for film 

houses. 

Harriet Cherrington, widow of H. E. 

Chen-ington, theatre editor of the Dispatch, 

is back in her home here after a stay at 

Mt. Carmel Hospital . . . Bernard Ginley, 

manager of the Southern, will play host 

again to the Press Club Gridiron Show April 

27 and 28 . continued at 

Loew's Ohio for an eighth week with excellent 

prospects for a ninth . . . "The Sound 

r gilALITY ^ 

I I4SSUHI:II . 

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940 BELMONT AVE.. CHICAGO 

of Music" is scheduled as the fii'st reservedseat 

engagement at Northland Cinema opening 

April 7. 

Ron Pataky, theatre editor of the Citizen- 

Journal, is winning success in his avocation 

of song writing. His time "Ti Adoro" has 

just been released by Colimibia with Jerry 

Vale as vocalist. Seven new songs by Pataky 

are either recorded or scheduled to be waxed 

within the next few weeks by major artists. 

One of them, "While Stephanie Sleeps," is 

a joint effort by Pataky and Al Waslohn, 

music director of WLW-C video station 

here. The song has been recorded by Johnny 

Mathis for Mercui-y. Vale is scheduled to 

record Pataky's "Sogni D'oro" in March. 

An instnimental version of "Stephanie" is 

being recorded by Duke Ellington and Lionel 

Hampton will wax thi'ee instriunentals of 

other Pataky songs. Prankie Randall, new 

singer for RCA-Victor, will record Pataky's 

"I Hear a Bird." 

CLEVELAND 

The VVOMPIs held their Febioiary meeting 

116 1 in the Press Club, with Gerald 

Gold of the public defender's staff as 

speaker. His talk dealt with the operation 

of his office . . . Ruth Gardiner, secretary 

of Co-Operative Theatres, has returned 

from her Florida vacation with a slimmer 

figure: caused, she says, "by eating." . 

Harry Prank is doing the Cleveland territory 

for Sol Gordon's "Screenad of 

America." 

Born in Canada, Beverly Adams, young 

player in Columbia Pictures, has lived in 

Los Angeles for the last eight years. 



PearlBcent 

White 


PO. Box 54 Ph. 397-2976 Mount Vernon, Ohio 

Theatre Included in Plan 

For Natrona Shop Center 


NATRONA HEIGHTS, PA.—A zoningchange 

hearing disclosed that John Marino, 

developer of the Heights Plaza Shop- 

( 

ping Center here, has included a theatre in 

his long range plan. The proposed site of 

the theatre would be near the Plaza Lanes 

bowhng alleys, between Montana avenue 

and Sheldon Park, but first the developer 

wants to extract scrap metal and other 

materials from this slag area, after which 

this land would be leveled for auto parking 

and for construction of an indoor 

theatre. 

CINCINNATI 

Qn Filmrow during the week were Lou 

Marks. MGM central division sales manager, 

meeting with the sales representatives 

in the Cincinnati-Indianapolis territories: 

Edmond Deberry, southern division 

sales maanger, and Everett Olson, advertisement 

department. Paramount, to confer 

with manager, William A. Meier. Booking 

films were Noel Cadien, assistant regional 

manager, U.S. Public Health Sei-vice, St. i 

Louis, and Wally Allen, Chakeres circuit, 

Springfield. 

Exhibitors Ed Hyman, Huntington, W. Va., 

and J. C. Weddle, Lawrenceburg, Ind., were 

on the Row as were Ohio exhibitors Harry 

Wheeler, Galipolis: John Holakan, Dayton, 

and Jim Chakeres, Washington, C. H.; 

Hank Davidson, Lynchburg, and John 

Hewitt, West Union. The latter two looked 

fit and tamied when they were here, 

having just returned from Florida vaca- 

Managers Harold Rullman, AIP. was in 

Huntington and Charleston, W. Va., and 

Al Kolkmeyer, Universal, visited in Co- 

. 

. 

. 

. 

Nicky Amstein of General Theatres has tions. 

been working with screen advertisers for 

the Hub and Hi-Road . Davis 

the new manager of Kenton at Kenton. 

is 

He has been associated with General from 

three to four years Levy, district lumbus . Haynes, general manager, 

manager of Buena Vista, visited his new and Bob Rehme, publicist, Cincinnati Theatres, 

grandson Alan Rehack in Chicago. Levy's 

are shunting back and forth between 

daughter Patricia made the dean's list at Cincinnati and Colimibus, preparing for 

Goucher College, Baltimore . 

the Columbus opening of the reserved-seat 

. Remodeling 

work is expected to be completed by "Sound of Music" at the Northland Cinema 

April 7 . . Murray Baker, Continental 

mid-March at the Detroit, including a new 

lobby, carpeting and lighting throughout division manager, was busy during the 

new "shuttle service" for patrons week in the St. Louis territory. 

of the Detroit is proving successful. " Howto 

Murder Your 'Wife" is a huge success, 

Joe Alexander, RKO district manager, has 

returned 

and the opening weeks of "Topkapi" and 

from a short vacation at Hot 

Springs, Ark. . 

"Kiss Me, 

McKinley, is new 

Stupid," were doubled. 

manager at the Northland Cinema, Columbus, 

A daughter Nan was born to Jay and 

succeeding Edward Kennedy, who 

Barbara Schultz of Selected Pictures February 

resigned to return to Florida . 

Anne O'Meara. who had spent 

. . William 

Mart, new manager of the 700-car Woodlawn, 

20 . . 

half her life with Paramount, MGM, Columbia 

opening April 2, is receiving his pre- 

and Universal, died February 20. liminary training luider Robert Oda, Twin 

She had spent some time at Will Rogers Drive-In manager. 

Memorial Hospital, returning home in May. 

Survivors include the husband, a son and 

three sisters. 

Bill on Teenage Workers 

Goes to Senate for Action 


INDIANAPOLIS—The Indiana House has 

passed a teenagers' "right to work" bill. 

The proposal permits boys and girls from 

16 to 18 to work until midnight in drivein 

theatres and restaurants dm-ing summer 

vacation periods only, conditional on parental 

permission. Employers must provide 

transportation to and from work, if requested 

by parents of teenage workers. 

House Bill 1074 now goes to the Senate 

for action. 

ME-4 BOXOFnCE March 1, 1965

I 

300 

— 

— 

— 

— — 

— 

— 

'Goldfinger' Up 100 

Tenth Boston Week 

BOSTON — Holiday bu,siiu'.s.s boomed 

witli tlio big locki-d-in i)ictuii\s and films 

for children shooting to new highs. A 

deep freeze clutched the city, temperatures 

hovering 5 to 10 degrees above zero 

over the long weekend, but clear skies 

brought heavily wrapped lines at all the 

bm first-run houses. Tots in woolies lined 

up to send "Mary Poppins" flying up to 

in its 18lh week at the Gary. Tlieir 

elders converged in earmuffs on "Goldfinger" 

at the Music Hall, which soared 

to 350 in its tenth week. 


Astor Sylvio (Pora), 2nd wk 140 

Beacon Hill—How to Murder Your Wife (UA), 

2nd wk 250 

Boston—Meditcrroneon Holidoy (Confl), ISth wk,..l45 

Cinemo, Kenmore Square Marriage Italian Style 

(Embassy), 9th wk r30 

Copri Zorba the Greek (20th-Fox) 300 

Center Your Chcotin' Heart (MGM); Gunfighter 

ot Casa Grande (MGM) 1 50 

Exeter—World Without Sun (Col), 7th wk 155 

Gary—Mary Poppins (BV), 18th wk 300 

Memorial Strange Bedfellows (Univ); Toggart 

.215 

Mayflower The Outlaws IS Coming (Col), The 

Swingin' Maiden (Col) 160 

Music Hall—Goldfinger (UA), lOth wk 350 

Orpheum— Dear Brigitte (20th-Fox); The Raiders 

from Beneath the Sea (20th-Fox) 140 

Paromount 36 Hours (MGM); Wondering Wind 

(SR), 3rd wk 150 

Pork Squore Marriage Italian Style (Embossy), 

9th wk 130 

Pons 

18th wk. (extra 

"None But the Brave' Strong 

In Unique New Haven Booking 

NEW HAVEN — In an unprecedented 

gestm-e. Warner Bros., which premiered 

"None But the Brave" in a solo engagement 

at the downtown Stanley Warner 

Roger Sherman, opened the Frank Sinatra 

starring vehicle a week later day-and-dafce 

in two suburban drive-ins. All three situations 

had fine boxoffice response. 

None But the Brove 

Bowl, Miltord drive-ins 

WB); various cofeatures ( 150 

Crcwn Great Directors Festivoi (Various attractions, 

changed every few days, all reissues) 

70 

Loew's College Goldfinger (UA), 9th wk 115 

Lincolrv—Morriage Italian Style (Embassy), 

8th 

Paromount Your Cheotin' Heart (MGM); Stop 

(AA) Troin 349 85 

SW Cinemort Mory Poppins (BV), 4th wk 200 

SW Roger Sherman None But the Brave (WB), 

Whalley—36 Hours (MGM), 2nd wk 

Westville, Whitney World Without Sun (Col); 

Fail Safe (Col), reissue 

'Mary Poppins' 225 Far Ahead 

In Hartford First Run Race 

HARTFORD—That sigh of contentment 

emanating from the Lockwood & Gordon 

forces can be attributed to brisk-paced, 

extended engagements of UA's "Goldfinger" 

and Bronston-Paramount's "Circus 

World." New attractions chalked up only 

mild returns. 

Your 

Allyn; Manchester, Pike drive-ins 

Cheotin' 

Heort (MGM); Gunfighter at Coso Grande 

(MGM) 80 

Cinemo 

Art 

Scheherazade (Shown), Room 43 

(SR), reissue 90 

Berlin Dnve-ln— It's o Mod, Mad, Mod, Mod 

World (UA); Frightened City (AA), 2nd wk 100 

Burnside— Kiss Me, Stupid (Lopert), 5th wk 175 

Cinerama Circus World (Bronston-Para), 

17th wk 100 

Cine Webb—Goldfinger (UA), 9th wk 150 

Elm—Mory Poppins 'BV), 4th wk 225 

The Outlaws 

E. M. Loew's; Hartford Dirve-ln 

IS 

Coming (Col); Hey There, It's Yogi Bear 

90 

(Col) 

Rivoh Love—the Itolion Way (Trons-Lux); 

Millionoiress (20th-Fox), 2nd wk.... reissue, The 85 

Strond Those Collowoys (BV) 90 

Connecticut Exhibitors 

Form New Association 

HARTFORD — In an unprecedented 

gathering of all-exhibition forces throughout 

Connecticut, the United Motion Picture 

Theatre Owners of Connecticut has been 

formed to represent the industry in legis- 

matters. 

lative 

UMPTOC. with Herman M. Levy, form;'r 

Theatre Owners of America counsel, 

as general counsel, is an amalgamation of 

MPTO of Connecticut, Allied Theatre 

Owners of Connecticut and hitherto unaffiliated 

groups. 

Acting cochairmen are James M. Totman. 

Stanley Warner zone manager, and 

Maurice W. Bailey, president of the Bailey 

Theatres. James A. Bracken, assistant SW 

zone manager, is treasui-er. 

The executive committee consists of Bernard 

Menschell, president, Outdoor Theatres 

Corp. of Connecticut. Manchester; 

Melvin Miller, president, Stamford Theatres. 

Stamford; Sperie P. Perakos, vicepresident 

and general manager, Perakos 

Theatre Associates, New Britain; Sam 

Rosen, partner, Lockwood & Gordon Theatres, 

Hartford, and Robert C. Spodick, 

partner. Nutmeg circuit, which has headquarters 

in New Haven. 

Levy, who has registered with the Connecticut 

Secretary of State's office here 

as agent for the film industry during current 

state legislative session, will headquarter 

UMPTOC in his New Haven offices 

1152 Temple Sl.i. 

Warn TONE Against 

Spread of CATV in New England 

BOSTON—Many bills have been filed in 

the Massachusetts legislature affecting the 

motion picture industry, Carl Goldman, executive 

secretary and counsel, reported at 

the Theatre Owners of New England Midwinter 

meeting February 16 at the 1200 

Beacon Street Hotel. 

Among such pending legislation, Goldman 

said, are several daylight saving bills, 

several driver curfew bills and a bill to 

charge admission tax on theatres showing 

boxing. The organization will oppose these 

bills and a bill to change the driver's 

license age in the state from 16 to 18. 

Goldman reported TONE had been instrumental 

in filing a bill in Maine to change 

theatre opening time to 1 p.m.. from the 

current 3 p.m. restriction. 

Goldman also warned of the spread of 

CATV franchises in New England. Such 

franchises are being sought, he said, in 

Newport, R.I.; Biddeford. Me.; North 

Kingston and Woonsocket, R.I., and many 

other places which have not been publicized. 

He advised the setting up of committees 

to object to these CATV franchises 

on the grounds they are forerunners 

of pay TV systems. Public hearings should 

be held, Goldman said, with spokesmen 

other than theatre people. 

He warned that complaints are being 

received by TONE headquarters regarding 

adult trailers being run on children's matinee 

days and his advice to exhibitors was 

to have their operators clip such adult 

portions of trailers when used with a children's 

program. 

Principal addresses at the one-day session 

were delivered by Jack Armstrong, 

president. Allied States A.ss'n, and by 

Sumner Redstone, president, Theatre Owners 

of America, as reported in Boxoffice 

for Febi-uary 22. 

Barbara Scott, attorney for TOA, speaking 

on film censorship and classification, 

attacked the "Get-Rich-Quick" producer 

and operator, "who, for a small sum of 

money produces a cheap motion picture 

known as a 'nudie,' " which when shown 

in a community arouses public outcries for 

Classification, 

motion picture censorship. 

"I recently received a list of pictures 

which had played in a South Carolina 

drive-in during a six-month period, said 

Miss Scott. "You may have played some of 

these motion pictures. They include 

'Scantie Panties.' 'Naughty Nudes,' 'Nude 

on the Moon,' 'Diai-y of a Nudist,' 'Nudist 

Memories,' "Orgy at Lil's Place.' Let's think 

about those titles and the kind of public 

reaction they evoke. 

"In South Carolina, the reaction was 

several new proposals to regulate motion 

pictures. There can be no doubt that there 

is a direct relationship between the number 

of proposals in the South Carolina 

legislature and the type of motion pictures 

which have been shown in theatres in 

South Carolina. 

"As we achieve the right to fuller freedom 

of expression from the courts, we, as 

an industry, must become more conscious 

of our responsibility to the public and 

more willing to recognize our accounta- 

I Continued on following pagei 

iimiriiMiiiiTiiiiiiiii 

Grab Some £aei/ Moneij 


MERCHANTS! 

SCREEN ADSl 



.".SFILMACK 

[lrilttiHMJffl,Blf« 

BOXOFFICE :: March I, 1965 NE-1

. . Although 

a 

Warn TONE Against 

Spread of CATV in New England 

(Continued from preceding page) 

bility to the public for what is presented 

on the screen. 

"The producer and distributor must 

recognize the bounds of good taste in motion 

pictui-es which they produce and 

distribute. They must reject, without sacrificing 

the maturity of films, those stories 

which are designed only to titillate. They 

must be aware of the mores of the community 

and not overstep the bounds of 

good taste. Similarly, exhibitors must be 

responsible for the motion pictures which 

they select for exhibition in their communities 

. we may eventually 

have complete freedom of expression, it is 

our duty as a responsible industry to make 

sure that we never abuse this privilege." 

Classification, Miss Scott said, and not 

censorship is the tactic of legislators this 

year. 

"Classification of motion pictures as to 

their suitability for children is an appealing 

proposition. The advocates of classification 

say that they do not wish to ban 

any motion pictures but are merely recognizing 

that motion pictures are not acceptable 

for all persons and that children 

should not see certain motion pictures— 

proposition with which no one can quarrel. 

"But there are legal problems connected 

with this type of control. To date no classification 

statute has been held constitutional." 

Another general form of classification, 

according to Miss Scott, is the type of proposal 

which makes criminal the distribution 

or exiubition to minors of certain 

types of motion pictures. "Proposals of 

this type have been introduced in California, 

Oregon, Tennessee, South Carolina, 

Nevada, Missouri and Massachusetts. The 

constitutionality of this type of proposal is 

uncertain. Most of the exhibition-to-minor 

bills follow either a Rhode Island statute 

or a New York statute. Both are directed 

primarily at books and magazines rather 

than at motion pictures." 

Often what, on its face, appears to be 

an innocent proposal for protecting the 

young, turns out to be a back door attempt 

at censorship. Miss Scott continued. "Let 

me cite for example, a proposal of the 

current California legislature. This proposal 

would make unlawful the distribution 

or exhibition of indecent matter to 

persons under 18. It defines indecent 

matter and states that such matter must 

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Classification, 

be labeled as 'for adults only.' On its face 

this is a straight obscenity statute defining 

the sale of indecent matter to minors. 

But then the legislature has thrown in a 

hooker. 

"It says that a distributor or exhibitor 

may apply to the probation officer of the 

county prior to the sale or exhibition of 

the matter for determination as to whether 

it is indecent under the statute. If the 

probation officer rules that the matter is 

not indecent, then the distributor or exhibitor 

is immune from prosecution. In 

other words, the probation officer becomes 

the censor and classifier determining what 

can and cannot be shown to minors and we 

have a form of pre-censorship. 

"We of course are hopeful that this proposal 

wUl not be enacted but it is illustrative 

of the way in which we must carefully 

examine every piece of legislation which is 

introduced affecting motion pictui'es." 

Norman Knight. Knight Radio Stations, 

spoke on theatre radio promotions, and 

said, "We often find that people, if sold 

properly, will go to the theatres often. 

Theatres are showing signs of revitalization 

and profits are now many times what 

they were." 

"Radio stations are not unlike theatres," 

he said. "Establish a partnership with 

radio stations. Promotions do pay. It has 

to start with budgets for pictures the year 

around. Include the poor picture with an 

honest presentation." 

Knight pointed out, "The best pictures 

are relegated to an 'already presold 

status.' In any other business, the 

good product is the one they push the 

hardest—but not in the picture business." 

Knight speculated that "People have 

never wanted to leave their home as much 

as they do now—because of tedious TV 

routine programing. Today, pictm-es. 

great pictures are so inexpensive. We are 

seeing the kind of product it wasn't deemed 

possible to make ten years ago." 

Stewart Harnell, assistant to Mel Gold, 

National Screen Service, made a presentation 

of new showmanship aids for theatres, 

and presented the prizes to the winners of 

the TONE-National Screen Holiday Showmanship 

Contest. 

Richard Kalagher, Strand Theatre, 

Southbridge, Mass.. received $100 cash 

prize for "best general use of all NSS 

showmanship materials." Second prize, 

$25 cash, in this category, went to Joseph 

Bean, Revere Theatre, Revere, Mass. 

George S. Phelps, Park Theatre, Westfield, 

Mass., received $50 cash as first 

prize for "the exhibitor selling the greatest 

number of NSS merchant screen ad trailers." 

Malcolm Kenniston, Plymouth Theatre, 

Plymouth, N.H., received second 

prize, $25 cash. 

Robert Manley, Warwick Theatre, 


48 North Beacon Street 

Boston 34, Mass. Algonquin 4-2654 

Marblehead, Mass., received $50 cash as 

first prize "for the exhibitor providing 

evidence of the most effective use of NSS 

holiday displays and trailers." J. G. Corbett, 

Winthrop Theatres, Winthrop, Mass., 

won second prize, $25 cash. 

Walter Brooks, Civic Theatre, Portsmouth, 

N.H., received a $25 cash prize as 

"the exhibitor selling the greatest number 

of NSS Cinemotion Merchant Ads." 

Ray Canavan, E. M. Loew booker, presided 

at the opening session, while Saverio 

"Doc" Romano, B&Q general manager, was 

in the chair for the afternoon meeting of 

the all-day showmanship conference. Malcolm 

Green, TONE president, introduced 

speakers. 

Goldman said it was one of the best attended 

meetings in the organization's history, 

with more than 200 present. The 

Coca-Cola Co. hosted exhibitors preceding 

the luncheon. Among visitors were Ava 

Leighton and Rod Metzger of Audubon 

Films, New York. 

Kennedy Film Opens 

Boston War Memorial 

BOSTON—A film highlighted the dedi- 

War Memo- 

cation of Boston's $12,000,000 

rial Auditorium Sunday, Februai-y 21, kicking 

off a four-day observance of the city's 

new facility. The one hour and 20-minute 

film, the USIA documentary. "John F. 

Kenedy: Years of Lightning, Day of 

Di-ums," required a special act of both 

houses of Congress for showing in the late 

President's home city. By federal law, the 

film can otherwise only be shown in cities 

outside the U.S. 

The city's 5,800-seat auditorium has been 

constructed to provide for films, opera, 

ballet, musicals, concerts with an exhibition 

area for expositions. The dramatic 

attention of the film created a crisis for 

the auditorium commission as free tickets 

to showings were snapped up as fast as 

they reached the boxoffice. After more 

than 10,000 free tickets for the two public 

showings Sunday afternoon and evening 

were grabbed within two hours, six extra 

showings were hastily scheduled for February 

25, and 30,000 more tickets printed. 

Eli Goldstein, chairman of the dedication 

committee, said one of the problems 

was VIPs calling from all over the country 

asking for blocks of tickets, necessitating 

the showing of the JFK film for two extra 

days, February 26, 27. A "generous contribution" 

made to the dedication committee 

brought about the two extra days of 

showings. 

'My Fair Lady' Premiere 

At Portland Cinema I 

PORTLAND—Warner Bros.' "My Pair 

Lady" had its northern New England premiere 

at the Cinema I February 17, the 

opening night's proceeds benefitting the 

Pine Tree Society for Crippled Children. 

The film will not open anywhere else 

in Maine, New Hampshire or Vermont for 

the remainder of 1965. 

Cinema I is scheduling a minimum of 

ten screenings a week. 

News writer and tradepress contact m 

Columbia's publicity department, Joe 

Wolfe, has been named the company's 

radio and TV contact. 


'Ten years BS^V r 

each night 

have passed 

while she lay 

unchanging 


bed.-.yet 

he comes to 

caress that 

pallid flesh 

to kindle 

anew the 

demon 

passion 

that slumbers 

there 'P05 

'^^m^ 

cpisi^copt 

ROBERT TOWNE_ ,EDGAR ALLAN pO£-p.o.-«»' 'rogTr corman 

^yi/pzaalaa/i^ Mr^lm^ 

46 Church Street 

Boston, Mossochusetts 

Phone: Liberty 2-0677 or 78 

Branch Manager: Harvey Appell

'Bring-a-Pal 

Penny Parades' Still 

Utilized to Build Kiddies Trade 

By ALLEN M. WIDEM 

HARTFORD—The bring-a-pal "penny 

parade," a prominent part of Connecticut 

exhibition back in the penny-pinching depression 

years, is being valiantly continued 

in two diverse quarters of the state out of 

a basic desire to increase youngster patronage. 

The Adorno family, industry pioneering 

group in Middletown, 16 miles to the south 

of Hartford, has maintained the approach 

of admitting one yoimgster for a penny 

when accompanied by a regular children's 

price-paying patron on an occasional basis, 

at the first-run Palace in downtown Middletown. 

USES DEVICE SPORADICALLY 

Mike Adorno, second-generation manager 

of the theatre, feels that in continuing 

the idea of "penny parade" sporadically 

throughout the calendar year, he can induce 

greater theatre interest, particularly 

within the oncoming generation accustomed 

to viewing television in the home 

endlessly all week long. 

Adorno is quick to admit that the overflowing 

Satm-day matinee kiddies shows 

are a thing of the past: it's gratifying 

these 1965 weekends to see a good response, 

let alone a sold-out audience. And this 

thinking applies to exhibition quarters in 

which children's admission has soared to 

50 cents and higher. 

Middletown not too long ago vigorously 

supported three hardtops—the then Adorno 

interests' Palace, Middlesex and Capitol. 

Kiddies shows were accepted as paying 

propositions and apparently regardless of 

subject matter, the Saturday afternoon 

houi-s provided a handsome boxoffice return. 

With the advent of television and stepped-up 

competition from other leisure 

pursuits—bowling, boating, beach, et al 

the kiddies trade as such was winnowed 

away, much like exhibition showcases 

throughout Connecticut and across North 

America. 

SUSTAINS KIDDIES' INTEREST 

But the Adornos—the late Sal Adorno 

sr., was one of the forward-thinking exhibition 

leaders of the past decades in 

Connecticut—thought that if the kiddies 

trade in particular were encouraged, 

especially through a "penny parade" sustaining, 

the kiddies trade wouldn't disappear 

completely. The thinking has 

proven right, to modest degi'ee. 

Franklin E. Ferguson, general manager 

of the brisk-grossing Whalley-Westville- 

Whitney combine in New Haven, 35 miles 

to the southwest of Hartford, has used the 

"penny parade" pitch on an occasional 

basis. 

Ferguson is concerned that the youngsters 

growing to matm-ity won't be moviehabit 

conscious enough at adulthood. 

Ferguson reminded Boxoffice that no 

showman is naive or gullible enough to 

believe that a "penny parade" revival on 

— 

a national basis would be sufficiently 

strong to turn red ink into black for 

Satmday matinees. It's all a matter of 

social application, local procedm-e, he reasons, 

and it's up to the individual theatre 

operator to KNOW his situation 

enough so that he can book programs 

for weekend afternoons strong to bring 

the kids away from sandlot baseball in 

spring and touch football in the fall, for 

example. The "penny parade" can be employed 

sporadically for interest-arousing. 

Both Adorno and Ferguson sadly noted 

that not enough theatres, in Connecticut 

and elsewhere, are paying enough attention 

to kiddies trade over weekend afternoons. 

"Letting the sons and daughters of 

oui- adult patrons realize, through newspaper 

advertising, that our- theatre cares 

enough about them to schedule an attraction 

of prime children's interest, will do 

more for building tomorrow's audience 

than a lot of well-intentioned institutional 

ad copy," said Ferguson. 

E. M. Loew to Build 

In West Springfield 

WEST SPRINGFIELD — E. M. Loew, 

president of E. M. Loew's Theatres, has 

annomiced plans for an 1.100-seat motion 

pictm-e theatre at a cost of $200,000, on 

Riverdale street. His ciixuit already operates 

a drive-in in West Springfield. 

The new theatre's site is directly across 

the street from Redstone Theatres' newly 

opened dual theatre complex, called Cinema 

1 and 2. 

VERMONT 

The Strong Theatre in Burlington and the 

Paramount in Barre started regular 

showings of the new Walt Disney film, 

"Those Galloways," February 19. There 

had previously been a big New England 

premiere of the production at the Capitol 

in Montpelier. "Vei-monters are especially 

interested in the movie because much of it 

was shot in the Jeffersonville region of 

the state and Brandon DeWilde, star of 

the pictm-e, now has a home in Sharon. 

A bill introduced in the Vermont House 

of Representatives would boost this state's 

minimmn hourly wage up to the federal 

level of $1.25. The measure, supported by 

Governor Philip Hoff, was sponsored by 

Rep. Roland H. Foster of Moretown. Vermont's 

present minimum wage, covering 

intrastate industry, but exempting restaurants, 

hotels, motels and other service 

establishments, is $1 an hour. 

March Opening for Airer 

HARTFORD—Milton LeRoy, president 

of the Blue Hills Drive-In Theatre Corp., 

is readying a mid-March reopening of 

the Blue Hills Drive-In. 

"Kwai' on Film Series 

HARTFORD — Columbia's "The Bridge 

on the River Kwai" was brought back for 

a single showing in the Bushnell Memorial 

Auditorium under sponsorship of the Children's 

Museum of Hartford favorite film 

series. Admission was 75 cents. 

HARTFORD 

tJobert Carney, formerly with Loew's 

Poli-New England Theatres at Waterbury 

and more recently in independent 

exhibition at Wilmington, Del., has been 

named Stanley Warner city manager for 

Hartford, succeeding William Decker, who 

has been assigned to the newly opened 

SW White City Theatre. Worcester, Mass., 

as resident manager. Carney will headquarter 

at the SW Strand, Hartford. SW 

is aiming for a Decoration Day opening 

of the Cinema Theatre in the Danbury 

Shopping Plaza. 

George L. Spoil, son-in-law of the late 

Robert M. Sternbm-g, for many years president 

of New England Theatres, has been 

elected to his second term as president 

of the Home Builders Ass'n of Hartford 

County. 

NEW HAVEN 

Cperie P. Perakos chaired a special oneday 

alumni progi'am at Yale Univer- ' 

sity for fellow members of the class of 1 

1938. Some 30 states were represented. 

] 

Maurice Bailey's 1,800-seat Shubert 

hosted the pre-Broadway tryout of a new 

comedy mm-der mystery, "Catch Me If 

You Can," costarring Dan Dailey and Tom 

Bosley, playing at $4.80 top . . . Leonard 

Sampson and Robert Spodick of the Nutmeg 

circuit reported Embassy's "Marriage 

Italian Style" broke all existing house 

records at the Lincoln, New Haven. 

Raymond Crum Jr. Manager 

Of Redstone Cinema 1, 2 

WEST SPRINGFIELD—John P. Lowe, 

Redstone Theatres district manager, has 

announced appointment of Raymond Crum 

jr., formerly with B&Q Theatres, as resident 

manager of this commmiity's Cinema 

1 and 2. 

Crum, who had been managing the B&Q 

Bijou. Springfield first run, succeeds King 

Brown, resigned. 

At the same time, Lowe has named 

John Cauley, an industry newcomer, as 

assistant to Cnrni. Peter Russell, who held 

the post, has left the cii'cuit. 

N. England Holds JFK 

Premiere of 'Galloways' 

MONTPELIER, VT.—The New England 

premiere of Walt Disney's "Those Calloways" 

was held Wednesday il7) in conjunction 

with a fund raising dirmer benefiting 

the John P. Kemiedy Memorial Library. 

Brandon de Wilde, one of the picture's 

stars, was on hand for the premiere at 

the Capitol Theatre. Frank Petraglia. Buena 

Vista publicist, accompanied de Wilde. 

The motion pictm-e. in Technicolor, has 

a Vermont setting, with all outdoor scenes 

filmed in the state. 

"Sylvia' Sneak Previewed 

WEST SPRINGFIELD — Paramount's 

"Sylvia" was sneak-previewed at the Redstone 

Theatres' Cinema I. 

NE-4 BOXOFnCE :: March 1, 1965

— 

— 

— 

— — 

— — 

— 

and 

'Suitor' Very Good 

As Winnipeg Opener 

WINNIPEG—Returns droppod slightly 

from the previous week but remained well 

above average. Gradual decline in attendance 

at several long holdover situations 

and unsettled weather were governing fac- 

tors in the leveling off. "Mary Poppins" 

was the unchallenged leader for the week, 

with good support from newcomer "The 

Suitor," "My Pair Lady "A Shot in 

the Dark." the latter two in their fourth 

month. "Goldfinger" ended a two-month 

run on a softer note. 

Capitol—Sex and the Single Girl (MGM), 

3rd wk Good 

Goiety Mory Poppins (BV), 4th wk Excellent 

Gornck Topkopi ,UA), 2nd wk Good 

Shot in the Dork (UA). A 1 3th wk., 

Kings 

moveover .Very Good 

Lyceum Adventures of Scaromouche (IFD). 

Jungle Fighters (IFD) Averoge 

Metropolitan My Fair Lody (WB), 16th wk., 

roadshow Very Good 

Odeon Goldfinger Average 

(UA), 8th wk 

Towne—The Suitor (IFD) Very Good 

Roadshow Crowds Impressive 

In Good Montreal Week 

MONTREAL—Good crowds attended 

"My Pair Lady" at the Alouette and the 

more recent newcomer. "Circus World" at 

Cinerama's Imperial. At the Capitol. "The 

Disorderly Orderly" attracted a good number 

of younger movie fans, while at the 

Cinema Place Ville Marie "Marriage Italian 

Style." in its eighth week, also was 

good boxoffice. 

Alouette—My Fair Lody (WB), 17th wk. ..Excellent 

A Jolly Bod Fellow (5R) Good 

Avenue 

Capitol The Disorderly Orderly (Para), 2nd wk. Good 

Cinema Woman of the Sands 

Festival 

27th wk ;SR), Good 

Ville Cinema Place Mane Morrioge Itolion Style 

Excellent 

IFD), 8th wk 

(Col), 

Dorval (Red Room) Good Neighbor Som 

2nd wk Good 

Dorval (Salle Doree) The Devil Doll (SR) Good 

Imperial Circus World (Bronston-Ctneroma), 

wk 3rd Excellent 

Kent, Loews 

Good 

36 Hours (MGM), 3rd wk 

Polace Sylvio (Pora) Good 

Goldfinger (UA), Good 

8th wk Parisian 

Seville Le Gendomie de St. Tropez (SR), 

wk 8fh Good 

Westmount Mary Poppins (BV), 3rd wk Good 

Julie Andrews' Pictures 

Big Vancouver Grossers 

VANCOUVER—The big thing was Julie 

Andrews, whose "Mary Poppins" at the 

Strand and "The Americanization of 

Emily" at the Ridge, continued to do top 

business. "My Fair Lady" at the Stanley 

and "Father Goose" at the Park were tremendous, 

too. 

Capitol—The Pleasure Seekers (20th-Fox), 

2nd wk Average 

Coronet, four other houses Strongt Bsdfellowi 

:Univ) 

Average 

Dominion Gunflght ot th« O.K. Carrol 

(Para); Lott Troln From Gun Hill (Para), 

reissues 

Average 

Odecn—The Pumpkin Eater (Col), 4th wk Good 

Orpheum Pajama Porty (Astral) Average 

Pork, one other theatre Father Goose 

(Univ), 8th wk., moveover Good 

Ridge The Amerlconlzotion of Imlly (MGM), 

5th wk., moveover Very Good 

Stanley My Fair Lody (WB), 1 6th wk Excellent 

Strond Mory Poppins (BV), 5th wk Excellent 

Studio Let's Tolk About Women (Embossy), 

3rd wk Above Average 

Vogue, two other theatres—Goldfinger (UA), 

8th wk Above Average 

Ottawa Manager Dies 

OTTAWA—Frank Herbert Gallop. 55. 

manager of the Centre 17 years, died February 

18 of a heart attack. He had been 

in the theatre business 36 years and was 

a former president of the Ottawa Theatre 

Managers Ass'n. Survivors include the 

wife, two married daughters and two 

sisters. 

Films Rated for Age Groups Would 

Help Parents, Says Quebec Censor 

MONTREAL—A member of the Quebec 

Board of Cinema Censors said that until 

the movie and television Industries play 

the entertainment game according to the 

same set of censorship rules, the most 

effective film censor for children appear 

to be the parents. 

Nancy Cote of the censors board told the 

Montreal Council of Women that a film 

cut by a provincial censorship board or 

even refused entirely by the board could 

still be show-n on Montreal television stations. 

She cited an example of a film 

which had been refused a cinema censor 

board permit for children, was shown by 

a local TV station in the afternoon for all 

the children of all ages. 

"To be truly effective there should be 

collaboration between the television networks 

and the provincial film classification 

boards so that films would be classified by 

age groups in the cinemas and according 

to viewing time on television," said Mrs. 

Cote. 

"However, when you consider how many 

people in Canada have access to the United 

States television channels as well, let alone 

to the possible development of Telstar, it 

is obvious that there is no perfect system 

Eidophor Has Unlimited 

Future, Says UAC Official 

MONTREAI^George Destounis. executive 

vice-president of United Amusement 

Corp., which operates Montreal and Quebec 

Province's largest chain of motion picture 

theatres, said Eidophor, the system 

that resembles closed-circuit television, 

may in 1967 bring to Montrealers highlights 

of the World's Pair ito be held herei 

in the comfort of a theatre. 

Destounis, whose company rents theatres 

in which Eidiphor or "Magnavision" 

is now operating, says it already is being 

used in a variety of ways, and that future 

implications are unlimited. This year, he 

added, the Montreal Canadian Hockey 

Club is using "Magnavision" to television 

Sunday away-from-home games. 

The success of Eidophor. as in anything, 

hinges on the attraction being featured. 

Destounis mentioned several possibilities 

for Eidophor, including Broadway hits, 

newly-released movies as well as widelypresented 

fashion shows and technical 

demonstrations requiring large distribution. 

Owner Ray Hyne Reopens 

Evansville, Wis., Rex 

From North Central Edition 

EVANSVILLE, -WIS.—The Rex Theatre, 

after being closed six months, is being reactivated 

under the new management of 

owner Ray Hyne. Assisting him will be 

Mrs. Shirley Bird, who will serve as house 

manager, and James Kennedy, the business 

manager. 

In an effort to win back the patronage 

of adults. Hyne announced that strict control 

over unruly youngsters is to be maintained, 

the management reserving the right 

to refuse admission or expel anyone from 

the theatre who is found guilty of misconduct 

or malicious destruction of property. 

of censorship. It is here the parents have 

the opportunity to exercl.se their responsibility 

and keep themselves informed on 

what cla.sslficatlon has been accorded to 

a particular film and to act accordingly, 

she said. 

Mrs. Cote explained that the business 

of film cen.sorship could benefit with research 

by a social .scientl.st becau.se of the 

difficulty of making value Judgments on 

what was good or bad for children. 

She said the most concrete proposal of 

the Regis Committee on Film, named for 

Father Louis-Marie Regis, a Dominican 

priest who served as chairman, was the 

proposal that films should be classified 

according to age groups. "Parents would 

be able to see at a glance those films which 

would be suitable for their children and 

those that would not," Mrs. Cote added. 

"The commission also suggested that for 

this system of classification to be administered 

reasonably well, it would be necessary 

to appoint full-time classifiers (rather 

than censors I with a real knowledge of 

film and with experience in teaching or in 

youth work." Mrs. Cote said the board 

aimed at classification for ages 6 to 14, 

14 to 18 and over 18. 

FP Dividends Rise 

7-13c Share in '64 

MONTREAL—Famous Players Canadian 

Corp., had earnings of between $1.25 and 

$1.30 a share of common stock in the 1964 

fiscal year, said R. W. Bolstad. president 

and managing director. Tliis places net 

income for the year between $2,170,000 and 

$2,260,000 against actual $2,039,287 or $1.17 

a share of common a year earlier. 

Profit on sale of real estate, mainly unprofitable 

theatres included in net income 

will be lower than the $109,366 or equivalent 

to 6 cents per common share in 1963, 

Bolstad said. Theatre receipts for the 

movie "My Fair Lady" are ninning "quite 

a bit ahead of Cleopatra." he said, adding 

"I don't know how long it will run." 

Famous Players holds a 50 per cent interest 

in the Ontario Province franchise of 

Muzak Corp. of New 'Vork. Bolstad said 

that expansion would be sought this year 

in Hamilton, Ottawa and London. The 

company's pay-as-you-see television system 

In Etoblcoke, Ontario, continues to 

operate at a loss, he said. However, all 

are being absorbed by the controlling 

losses 

company. Paramount Pictures Corp. of 

New York. 

Five Independent Producers 

Nominated to MPPC Board 

Wcstc Edit 

HOLLYWOOD—Motion Picture Permanent 

Charities' board unaiumoasly approved 

admission of the Society of Independent 

Producers as one of the 12 industry-wide 

groups represented on the MPPC board 

and membership. Prank McCarthy, MPPC 

vice-president, said Eugene Arnstein, SIP 

executive vice-president, has been nominated 

for the MPPC board. Others desig- 

March 1, 1965 M

. . . Reported 

. . Claude 

. . Theatre 

. . Manager 

. . One 

MONTREAL 

Qonsolidated Theatres' "Le Pansier." is being 

completely remodeled. The 750 seats 

in the orchestra have been replaced by 

attractive modern ones. New canseting is 

being laid, and eventually seats in the two 

balconies will be replaced . . . Bernard 

Lahaie has moved into a new location near 

MGM's film exchange and now has more 

space and three screening rooms. He operates 

six cinemas in Quebec Province and 

does the booking for 

25 others. 

Cinematheque Canadienne featured "Potemkin," 

as first in a retrospective showing 

of all the films made by the great Russian 

film director Sergei Eisenstein. The print 

was presented to the film museum organization 

by Gosfilmofond, the Soviet film 

archive. Other films to be shown in the 

Eisenstein retrospective are "Strike; Alexander 

Nevsky," "Ten Days That Shook the 

World," "The General Line," "Tliunder 

Over Mexico" and "Ivan the Terrible," in 

Prompt theatre service from 

qualified personnel 

Complete projection & 

sound equipmeats 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG'D 

two parts. The film archive body also presented 

two more films made by Russians: 

"Ballad of a Soldier" and "Kean, ou le 

Desordre du Genie," made in France in 

1924 by a group of Russian emigres headed 

by director Alexander Volkov. 

The wife of Hector Beaulieu of Best Theatre 

Supply, has entered Notre-Dame-de- 

L'Esperance Hospital of Ville St. Laurent 

for a check-up . . . Prank Brennan, manager 

of Le Parisien Cinema, has retm-ned 

to full-time duties following an illness. 

Bernard Hamelin, formerly manager of the 

Passetemps, subbed for him. During Brennan's 

recuperation, Roland Lamontagne, 

assistant manager of Le Parisien, also was 

hospitalized. Lamontagne returned to work 

the same day as Brennan. 

George Destounis, vice-president. United 

Amusement Corp., has left for a threeweek 

stay at Miami Beach . Malo 

of Columbia Pictures spent some holiday 

time at the Quebec City Winter Carnival 

out of town on business were 

Roger Chartrand, MGM manager; Peter 

Dansereau, manager Empire-Universal and 

Sovereign Films, selling in the Gaspe Peninsula 

. . . Eloi CoiTnier of Paramount, 

has returned from an extensive trip in the 

Beauce County area. 

Jud Kinberg has been appointed to a key 

production role for Columbia Pictm-es and 

will also produce a number of films for the 

company. 

Ed Loomis of Elk Rapids 

Is Cited for Civic Work 


DETROIT — Edwin C. Loomis, former 

owner of the State Theatre at Elk Rapids, 

was honored for his contribution to community 

development by Gov. George Romney. 

He is one of ten persons to receive 

the Volmiteer Leadership awards of the 

Greater Michigan Foundation, presented 

at the Grand Rapids convention of the 

Michigan Ass'n of School Administrators. 

Loomis sei-ved as president of the Elk 

Rapids Industrial Development Corp. and 

as chairman of the Antrim County planning 

commission. The citation by the governor 

reads that Loomis "for 15 years led 

the effective industrial expansion program 

of his community with patience, perseverance, 

and modesty." 

OTTAWA 

Jânager Jim McDonough of the Capitol 

had a one-day revival engagement (17i 

of "Maytime" which he brought back as 

a tribute to the late Jeanette MacDonald, 

and the patronage response was extensive 

. . . P. E. Theriault, owner of the Plaza 

at Maniwaki, took an active part as a community 

booster for the 13th annual Winter 

Carnival there and played a special series 

of double bills during the eight-day period 

with good result. 

An announcement has not yet been made 

by the Ottawa Theatre Managers Ass'n on 

plans for a sweepstakes promotion on 

nominations for the Academy Awards 

April 5. In past years the local contest resulted 

in thousands of ballots from the 

fans . and film people in Ottawa 

and elsewhere in Ontario have been invited 

to take part in the 12th annual 

Movie Curling Bonspie! at Winnipeg March 

3, sponsored by the Manitoba Branch of 

the Canadian Picture Pioneers for which 

George Dowbiggin of the Winnipeg Capitol 

is handling entries . Leo 

Ouellette of the FPC Regent in Ottawa is 

still having a busy time with crowds for 

"Mary Poppins," which has completed its 

fifth week with no letup in sight. 

Manufactured by: O. DUCHARME &, FILS LIMITEE 

1290 Rosemont Boulevard, Montreal 35 

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PROVINCE 

At the Ottawa Capitol where "Goodbye 

Charlie" held for a second week, the 2.400- 

seat house had two performances booked 

for Thui'sday 1 25 1 of the controversial stage 

play "The Deputy." The touring Vienna 

Choir Boys will have a one-night concert 

appearance Thursday (4). The group has 

been here before . . . "Goldfinger" keeps 

going on and on at the Elgin, where Ernie 

Warren presides, the attraction having 

finished its second month in the 800-seat 

house . . . The revival run of "Psycho" got 

a second worthwhile week at two theatres, 

the roofed Rideau downtown and the Britannia 

Drive-In . . . Talks at various local 

theatres lead to the impression that business 

is steadily improving . Walt 

Disney and other pictures formed the program 

presented by the National Museum 

Theatre Saturday morning (20) for children 

who were admitted without charge 

... At Lakeside Gardens, operated by the 

municipality, the afternoon show for children 

was topped by "Old Yeller." The admission 

fee was 25c, while adiOts paid 50c. 

A free film show was presented by the fj 

Royal Commonwealth Society at the Mu 

seum Thursday night (18). 

BOXOFnCE March 1, 1965

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JJewly elected officers of the Vancouver tivities for the forthcoming season to be 

Film Board of Trade is president Bryan handled by Astral . Courchene 

Rudston Brown. Empire-Universal: vicepresident. 

and Lome Dainard of the Surrey and Hill- 

to 

Dawson Exley. 20th Century- crest Drive-ins were in set bookings 

Pox: secretary treasurer. Abe Feinstein. for early March openings. The Chilliwack 

Astral Films Picture Pioneer Drive-In has opened weekends, and other 

and Famous Players manager Dave Borland 

interior spots are setting up bookings for 

has announced his retirement. He is Maixh Coast booking president 

Canada's finest soccer players, and has Owen Bird reports that exhibitor Myron 

been managing theatres for 43 years. McLeod is out of the hospital after surgery 

Originally with Famous in the Vancouver and resting easy at home. He expects to be 

suburbans, he spent a stint at Prince Rupert, 

up and around to get in some spring golfing. 

retui-ning after World War II to manage 

the Dominion, where he was active 

until retirement. 

Ted Ross, IFD representative, reports that 

"Yesterday, Today and Tomorrow" has 

been doing well in such widely separated 

smaller cities as Prince Rupert and Kamloops. 

It was very strong in the Paramount 

New Westminster and is set to play the 

balance of the Famous Player's circuit 

Bockner. assistant general sales 

manager of Astral Films spent several days 

with local branch manager Abe Feinstein, 

meeting circuit heads and setting up ac- 

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Affiliate Members 

Accepted by ACE 


HOLLYWOOD—Following a mail balloting 

of the American Cinema Editors membership, 

the ACE board of directors has 

amended bylaws to include an affiliate 

membership category, president Gene Fowler 

said: 

"For a number of years, the American 

Cinema Editors have received numerous 

requests from people in allied fields of 

motion pictm'e production to play a more 

active role in supporting the progi'ams and 

goals of the ACE. The officers, members 

and board of directors voted overwhelmingly 

to accept this proffered support and 

recognition of the ACE progi-am." 

The new affiliate membership is restricted 

to executive and top supervisory 

personnel of companies and organizations i 

which are closely allied to film editing In 

the motion picture industi-y. 

Among the first affiliate members voted 

membership were Neal Gordon Keehn, 

Robert Albert Malham, Lew Mansfield, 

Mel G. Sawelson, Harold A. Scheib. Paul 

| 

A. Schwegler, Gilbert Richard Scott, Thomas 

George Sproul, John R. Aitkens, Sherman 

Grinberg and Guy Carleton Hunt. Fowler 

appointed Lew Mansfield interim chairman 

of the affiliate members pending the 

first general meeting. 

SMPTE Topics Are Listed 

For Semiannual Meeting 


NEW YORK—A dozen sessions scheduled 

for the next semiannual technical conference 

of the Society of Motion Picture and 

Television Engineers will deal with motion 

picture and television technological advances. 

The conference will be held in Los 

Angeles, March 28-April 2. 

Program chairman Dr. Richard J. Goldberg. 

Technicolor Corp., Burbank, Calif., 

has scheduled papers for multiple sessions 

in the following topic areas: "Aerospace 

Cinematography and Technology," "Instrumentation 

and High-Speed Photography." 

"Applications in Science and Technology," 

"Photographic Science and Engineering," 

"Television Developments," 

"Education" and "Film Laboratory Practices." 

A U.S. astronaut, identity not yet 

revealed, will 

highlight the conference at a 

special evening session March 29. 

More than 25 companies have already reserved 

space at the conference equipment 

exhibit, and many exhibitors will present 

papers and give demonstrations on new 

equipment during a morning session on 

March 31. 

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'36 Hours' Musical Score 

In National Distribution 


HOLLYWOOD—Dimitri Tiomkin's musical 

score for MGM's "36 Hours," waxed by 

Vee-Jay Records in an LP Sound Track 

Album, will be nationally distributed March 

15. backed by one of the studio's most intensive 

worldwide exploitation and publicity 

campaigns. Distribution of the album will 

coincide with the national opening of the 

Perlberg-Seaton production starring James 

Garner. Eva Marie Saint and Rod Taylor. 

Gould Named Head 

Cliff 

Of Casting at 20th-Fox 


HOLLYWOOD—Richard D. Zanuck, vicepresident 

In charge of production at 20th 

Century-Fox, named Cliff Gould as head of 

castings at the studio. Gould will be responsible 

for castings of feature films as well 

as television and will report directly to 

Owen McLean, executive head of talent. 

Karr Readies Three Films 


HOLLYWOOD—David Karr, Max E. 

Youngstein's partner in the Youngstein independent 

production company, returned 

from a home office conference in New 

York, where he conferred with executives 

on plans for forthcoming films. These include 

"Twinkle, Twinkle, Killer Kane," to 

be directed by Barry Shear, from the William 

Blatty screenplay; "The Man Who 

Shot Lincoln," and "The Green Beret." 

K-4 BOXOFFICE March 1, 1965

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

THE GUIDE TO :< BETTER BOOKING AND BUSINESS-BUILDING 

Best' Cooperation Spurs Fair Lady' Exploitation 

K. C Durwood Official 

Says Tieins Could Run 

Into 5-Figure Amount 

A good exploitation, promotion and advertising 

campaign is solidly behind the 

record-breaking run of "My Pair Lady" 

at the downtown Durwood Capri Theatre 

in Kansas City. 

The campaign is one which has brought 

the greatest cooperation from press, television, 

radio, music, civic fronts and department, 

specialty, apparel and men's 

stores. 

Too, the campaign is appraised as having 

spurred more than usual voluntary 

effort and material support—more, in fact, 

than most pictures the circuit has played 

in its years of exhibition. Stanley H. Durwood, 

president, said. 

According to M. Robert Goodfriend, 

general manager, tieins produced possibly 

more newspaper, television, radio and advertising 

plugs than for any picture in 

his memory. He said, "While we know it's 

difficult to assess precisely in dollars and 

cents, the time and lineage devoted to 

this picture would run well into five 

figures. Tack 

advertising 

a bonus that 

campaign—and 

size onto 

you have 

our 

an 

impact of imposing proportions." 

MATERL4LS ARE AVAILABLE 

All this was made possible because the 

Durwood office, as motivators of the campaign, 

made its ideas and all production 

and exploitation materials available to the 

participants. Feeling that the magnetism 

and magnitude of "My Fail- Lady" as one 

of the major film productions of recent 

years warranted it, circuit officials determined 

to mount a fitting campaign, 

extraordinary in both quantity and quality. 

The initial campaign effort was channeled 

into fom- benefit premieres, an unusually 

large number here, the foiu- nights 

immediately preceding the Christmas Eve 

opening of the regular engagement. Special 

exploitation for the December 20 benefit 

sponsored by the Kansas City Section 

of the National Council of Jewish 

) Women included extensive coverage in 

the area weekly papers, coordinated by 

Mrs. Goodfriend, who was publicity chairman 

of the event. A 15-minute segment of 

KCMO-TV's noon news also was devoted 

to the benefit, and 10 minutes of WDAF- 

Radio's "Bnmch on the Plaza" also focused 

on the event. As a follow-through to the 

Jack Henry, men's clothier in Kansas City, broke a 

precedent by taking port in its first tiein with a 

motion picture when a display window was devoted 

to Rex Harrison hats and illustrated with stills and 

posters from "My Fair Lady." Display was timed to 

coincide with pre-opening activities for the picture's 

engagement at the Capri Theatre. 

publicity in the subm-ban weeklies, a special 

mailing wênt to the membership of 

1,800 containing the news items along with 

a special "Fail- Lady" insert. The morning 

following the premiere, a photo and caption 

of the event appeared in the Kansas 

City Times. Free champagne, furnished 

by a grocer, was served to the 1,300 attending 

the premiere. 

The second premiere, December 21, in 

benefit of the University of Missouri at 

Kansas City, was jointly sponsored by 

WDAF and the Plaza MerchantJS Ass'n. 

WDAF's major contribution to the event 

was in the form of 97 T'V spots, one minute 

each, which would retail at about $6,000, 

and $5,000 worth of AM-PM radio spots. 

The university mailed 7,000 specially imprinted 

heralds to alumni and the Plaza 

Merchants distributed 10,000 of the heralds. 

On the premiere night, the station 

set up its TV cameras in the theatre 

lobby and filmed a 5 -minute show with 

commentator Betty Caywood. This was 

shown the next morning on Miss Caywood's 

8:25 show, which is a local segment of 

NBC's Today. 

This premiere, the most pretentiously 

conceived of the four, included a block 

BOXOFTICE Showmandiser :: Mar. 1, 1965 — 31 

of seats at $50 each, plus a black tie 

champagne supper after the show. It drew 

a follow-up story in the Kansas City newspaper 

on January 5, when the Plaza association 

tm-ned over the evening's profits 

to UMKC. 

The third premiere, December 22, was 

sponsored by the Downtown Rotary Club, 

in the interest of its youth program. The 

success of the ticket sales carried on 

by the organization and the audience's 

appreciation of the picture, Goodfriend 

feels, is bearing and will continue to bear 

fruit throughout the picture's run through 

goodwill and favorable word of mouth. 

447 SPOT ANNOUNCEMENTS 

The final premiere, sponsored by KMBC 

and the Law Enforcement Ass'n of 

Greater Kansas City, was a benefit for 

the Bar-H Boys Ranch at Nevada, Mo., 

and produced 447 one-minute spots on 

the station—about $5,000 worth—plus uncountable 

ad libs on all its deejay shows. 

Jim Gammon. KMBC personality, was 

featured in Car 98, regular station gimmick, 

actually selling tickets about town 

to the benefit. The law enforcement group 

sent out 800 mailers to a select list. 

A rewarding phase of the campaign was 

the special interest shown by the newspaper. 

Its amusement section devoted the 

full cover page to the picture, with large 

thi'ee-color photos, much more than is 

usually given to a pictuie opening. The 

initial announcement story of the engagement 

came nearly a month ahead of 

the opening, on November 29. 

The Star also sent its motion picture 

editor to Des Moines to see the picture 

and obtain his review, since no print was 

available here for a showing before the 

desired December 20 issue. The review 

appeared December 20 and later Giles 

Fowler included the pictiu-e in his list of ten 

best for 1964. 

EXTENSIVE SUBURBAN COVERAGE 

Subuiban paper coverage was extensive 

with stories in 22 such papers and the 

weekly Kansas City News Press. A special 

effort went into out-of-town newspaper 

coverage as well. 

The Durwood office mailed a stereo 

somidtrack album to 18 editors of Kansas 

and Missom-i papers within a 150 miles 

radius of Kansas City, together with promotion 

material on the pictm-e. All the 

papers ran announcement stories and mat. 

covering details of the engagement at the 

Capri Theatre plus a display ad for mailorders 

also placed in these papers. 

The lobby and front of the Capri were 

extensively redecorated using colors from 

the pictm-e and its promotion pieces. An 

(Continued on next page)

p 

K.C. Durwood Tair Lady Promotion 

(Continued from preceding pagei 

entrance canopy from the sidewalk to the 

lobby, a canopy above the concession 

stand, a skirting around the stand and 

other touches all are done in "lovely 

lavender." 

An exploitation measui'e closely linked 

to the pictm-e itself is a flower girl stationed 

in the lobby. The model—who bears 

a striking resemblance in face and figui-e 

to Audrey Hepbui-n—is dressed like Liza 

Doolittle in the picture. She presented 

sprigs of imported English heather to all 

the ladies at the premieres. She continues 

in the theatre weekends selling carnation 

corsages at 75 cents, and helps retain the 

live atmosphere of the pictm-e. 

Participating exploitation reached new 

heights here among merchandising concerns, 

two of which offered tickets on a 

"use yom- charge" basis. One used 15,000 

heralds as package stuffers, put a notice 

in its ads of tickets available and set up 

a special display at customer convenience 

centers where tickets were actually sold. 

TICKET BOOTH USED 

The other devoted two sets of Main 

street windows to the tiein, Christmas 

week, set up a ticket booth at the foot 

of the escalator on the main floor and took 

a page display ad in the newspaper, advertising 

the album and its ticket-charging 

service, in a tiein with Columbia Records. 

A particularly unusual touch and conversation 

piece brought the olfactory sense 

into the campaign in a nightly perfimied 

manner. In an aiTangement with a leading 

apparel store, imported Pi'ench perfimies 

were sprayed from giant atomizers at the 

front of the theatre dui-ing the holiday 

weeks and continuing on a number of 

weekends of the run. This consumed many 

gallons of perfume, estimated at retail as 

worth more than $3,200. 

Another company held a contest among 

its eight metropolitan stores for the best 

"MFL" windows, Christmas week. Each 

manager received a Colimibia soundtrack 

album and a souvenir program book, sent 

from the Durwood office, and the Penney 

firm pm-chased two tickets which went 

to the winning manager. 

A large jeweh-y organization placed a 

display "MFL" ad, keyed to a sales message. 

A great coup of the campaign came 

when a men's clothier took part in its 

first motion picture tieup when it devoted 

an entire window to Rex Harrison hats, 

with posters and stills from the film. 

A woman's specialty store took "MFL" 

as its Christmas advertising theme including 

a display ad campaign and a series 

of radio spots highlighting songs from the 

picture. 

BEAUTY SHOPS JOIN IN 

Beauty also had its inning in the campaign 

as copies of the 'Warner Bros. 12- 

page fact book on the picture were distributed 

to 250 leading beauty parlors 

through the George 'Weyer Company, 

beauty supply house. 

All Dm-wood circuit houses had 40x60- 

inch or larger displays in their lobbies, 

seven in Kansas City, plus theatres in 

Leavenworth, Kansas and St. Joseph and 

Jefferson City, Missouri. These are special 

custom-made displays which continue 

in these theatres throughout the Capri 

run. A nine-minute color short also was 

programed in each theatre during the advance 

campaign and is continuing to be 

shown, at times, plus a two-minute trailer 

in all Dm-wood theatres. A 16mm version 

of the special short subject has been shown 

in two high schools, at Meadowbrook 

Com-itry Club, on KCMO-TV, on the UMKC 

campus and before other gr-oups. The circuit 

makes a projector available to groups 

interested in showing this special short. 

As for post-opening exploitation to continue 

the momentmn of "My Fail- Lady," 

KMBC-AM conducted an "MFL" contest 

January 1-11 in a tieup with Columbia 

Records. Prizes were worth $1,000, including 

a $450 stereo multiplex console and 

a minimum of one spot each hour was 

given to contest rules and clues which 

Involved building a sentence about "My 

Pair Lady" from words given out one at 

a time. Richard Ware of Coliunbia Records 

cooE>erated with the station and the circuit 

in setting up this contest. 

Also in cooperation with Colimibia 

Flecords, music stores in Kansas City put 

in album displays. Starting January 14, 

another store devoted all of its important 

downtown window displays for a week of a 

" 

"Fair Lady tiein. Music from the album 

was piped through the store's sound system 

throughout the week. 

A major step in the continuing promotion 

is liaison with the city's new tom-ism 

campaign. A commission under direction 

of Mayor Ilus Davis aims at using the 

Capri's run of "My Fair Lady" to attract 

visitors to Kansas City from a surrounding 

area reaching out several hundred 

miles. The pictm-e is promoted via enclosed 

heralds in connection with information 

about hotels, restam-ants and travel 

facilities in a 40,000 mailing. The mailing's 

principal aim is to make it especially convenient 

for the visitor to make reservations 

for tickets to the theatre, hotel rooms and 

other facilities. 

RESERVATION REMINDER 

A plastic canopy-type awning over the 

Country Club Plaza ticket office, in the 

Fail- Lady shade of lavender, sei-ves as a 

wordless reminder to motorists and pedestrians 

alike that Capri reservations may 

be made there. 

Department stores in Joplin and Carthage, 

Missouri, and Pittsburg, Kansas, held 

a post-opening "MFL" promotion. The 

Joplin store used fom- display windows, the 

Pittsbm-g and Carthage stores used two 

windows each with 40x60 one-sheets, and 

other material from the pictm-e. It all culminated 

in a "Fair Lady" sale in the three 

stores. 

The Durwood circuit maintains a continuing 

rotation of mailings to youth, 

church and school gioups, to business and 

industrial fii-ms. and to incoming conventions 

to set up group sales progi-ams. 

Pointing out that promotion doesn't 

stop when the patron is seated to enjoy 

the pictm-e, Goodfriend said that audiences 

frequently feel impelled to applaud 

at intei-vals dm-ing the picture, but sometimes 

are embarrassed to do so. On Friday 

and Saturday evenings, theatre manager 

James LeRoy goes on stage before the pictm-e 

starts. Attired in semi-evening di-ess 

(tux and black tie) he introduces himself 

and reassures the audience that the 

f 'î' 

w i 

Model with strong natural resemblance in face and 

figure to Audrey Hepburn was attired in Liza Doolittle 

costume and stationed in lobby of Durwood 

Capri Theatre. She handed out gratis sprigs of 

heather to feminine patrons. In followups, she 

hawks carnation corsages ot 75 cents each on weekends 

to lend additional atmosphere. 

pictm-e has been applauded in every city 

where it has opened, and that if any or 

all of them feel the urge to clap, to please 

go right ahead. He reports excellent audience 

reaction to the suggestion. 

The evidence of the penetration of this 

overall campaign is seen not only in the 

regular boxoffice trade, but also in the 

large volume of mail orders and advance 

for 

many weeks ahead. 

Winnipeg Exhibitor Builds 

'Topkapi' Run With Contest 

Attendance at the 1,107-seat Garrick 

Theatre, Winnipeg, for United Artists' 

"Topkapi" has been aided by a "Topkapi 

contest." Entrant is required to answer 

a simple question—the name of the leading 

femme actress in the film—and of 

com-se, must attend the theatre in order 

to deposit the entry form. 

The contest, in association with Ben 

Moss, a jeweler, who provided three wrist 

watches, one to each of the winners, Odeon- 

Morton Theatres, operators of the Garrick, 

shared the advertising costs. Ads were 

placed in both local newspapers and handbills 

were made available at the theatre. 

The pictm-e ended its run at the suburban 

Odeon Drive-In after a week, but remained 

strong at the downtown house and went 

into its third week. 

'Loved One' Interviews 

Taped for TV, Radio 

Two double-star recorded interviews, focusing 

attention on MGM-Filinways' "The 

Loved One," are being processed for distribution 

to more than 350 key TV-radio 

commentators across the country. 

Robert Morse and Jonathan Winters are 

featm-ed on one tape, and John Gielgud 

and Robert Morley on the other. The pictm-e 

is directed by Academy Award-winner 

Tony Richardson. John Calley and Haskell 

Wexler coproduced. 

The Bing of Western Massachusetts Theatres 

has a new slogan, "Where You See 

the Best for Less," in its dally newspaper 

advertising. 

32. BOXOFTICE Showmandiser :: Mai'. 1, 1965

I 

[ 

Mobile Downtown Opens 

20th Anniversary Year 

With Father Goose' 

The Downtown Theatre in Mobile, constructed 

in the late World War II years 

by T. J, Rester and Kenneth Giddens 

under special Department of Defense permits, 

opened its year-long 20th anniversary 

celebration with Cary Grant's "Fathor 

Goose." 

Cary was the star of the theatre's 15th 

anniversai-y hit in "Operation Petticoat." 

In addition to the anniversary, the celebration 

also is a promotion to the recent 

completed renovation of the de luxe Downtovni, 

the second remodeling since its opening 

in 1945. 

Outstanding in the "Father Goose" 

campaign were a telegram from peremiial 

favorite Grant, blown up for display in 

the lobby, and a pen of long-necked Chinese 

geese of the breed used in the film. 

The geese placed in a tropical island setting 

out front, honked and hissed to all 

passersby, a spiel which had crowds 

around the pen early and late. Local newspapers 

multiplied the promotion with 

stories and pictures, both about the mes- 

.sage from Grant and the honking geese. 

Joe E. Lyons, manager, and Weldon 

Linmiroth, general manager for Giddens & 

Rester Theatres, had easel frames on both 

sides of the pen, one made up of still and 

other pictorial matter on the film, and 

the other featm-ing cutout pictures of the 

geese and copy describing the natural 

habitat of the species in the South Pacific. 

Kicking off the anniversary promotion 

were daily di-awings for the first 20 days, 

with lucky patrons receiving "Books of 

Happiness" theatre tickets and transistor 

radios. On the 20th day, all patrons registering, 

including those who had won the 

daily prizes, were included m a drawing 

for a grand prize, which was held on the 

stage of the Downtown. 

The first prize was a "Gold" pass good 

for two to the DowTitown for a year; the 

second prize was a Westinghouse table 

radio, plus other merchandise. 

Ads proclaimed that the Downtown had 

exhibited over 1,000 films since its opening 

20 years ago, which were viewed by 7,- 

000,000-plus patrons. 

Advertising in newspapers, on radio and 

television told of the Downtown's "20th 

Amiiversary Parade of 20 Hits"—including 

Those Calloways, 36 Hours, Strange 

Bedfellows, Girl Happy, Bus Riley's Back 

in Town, Mary Poppins, The Truth About 

Spring, The Yellow Rolls-Royce. The 

Sandpiper, with others to be announced. 

Newspaper feature articles described in 

detail the triumph of Giddens and Rester in 

overcoming w-ar priorities to obtain material 

to build the new theatre, of the 

gala opening night festivities, and of the 

extensive improvements completed late 

last 

year. 

Film Titles With Photos 

The Duquesne University Duke, student 

publication at the Pittsburgh school, made 

use of film titles in captioning pictures in 

its Campus Candids page of photo reproductions—Mary 

Poppins, underneath a picture 

of a coed singer; Goldfinger, Come 

Blow Your Horn. The Americanization of 

Emily, Kiss Me, Stupid, etc., 11 In all. 

b 

•'S^^» 

.fSii f* 

Sam Gilmon, manager of Locw's (N.Y.) Syrocuse, can take his tides long or take them short; the theatre's 

big marquee can accommodate them all—and then some! Here he not only has both titles of a double 

bill in full on the huge out-front display space, but has a couple of lines of selling copy—24 words in all. 

Note the horse-drawn hearse; it is 100 years old, and was drown down the main street, etc. 

Gina Girl Contest Held 

For 'Bedfellows' Premiere 

Universal conducted a 15 -city "Gina 

Girl" contest in Florida for the premiere 

of "Strange Bedfellows" in Florida State 

Theatres houses in Miami. Gina Lollobrigida 

stars in the film, with Rock 

Hudson and Gig Young. 

Describing the "Gina Girl" as one who 

looks well anytime of the day or night, 

the contest was to select the best in all 

the departments for which the word GINA 

spelled out stands—gowns, informal wear, 

night wear and aquatic wear. Local newspapers, 

radio stations, television stations 

and department stores, alone or in combination, 

in the 15 Florida cities, were asked 

to select their entrants to represent their 

city at the premiere activities in Miami 

starting February 8 with the winner selected 

on February 10, the day of the world 

premiere. The winner received a trip to 

New York in the spring to the World's Fair 

and an interview with Universal's talent 

representative in New York. Stores provided 

outfits for their local entrants. 

The entrants participated in the Miami 

premiere activities along with Miss 

Lollobrigida, Young and producer-director 

Melvin Frank. 

Edward G. Robinson Helps 

In 'The Outrage' Opening 

Edward G. Robinson was in Dallas to 

help publicize "The Outrage" at the Capri 

Theatre. Also in town was William Tuttle, 

head of the MGM makeup department. 

Robinson Is a star in the film. Advance 

promotion started with Tuttle doing a 

series of makeup routines using Dallas 

girls. Representatives from both daily 

newspapers took part in a cocktail session, 

where a pitch was made on "The Outrage" 

opening. A visit was made to Southern 

Methodist University and Tuttle put 

on a demonstration. 

Radio and television contacts also were 

made in the neighboring city of Fort 

Worth. Video tape and radio playbacks 

netted good publicity, says Maryon Hudgins 

of the Capri. 

BOXOFFICE Showmondiser :: Mar. 1. 1965 — 33 — 

'Poppins' Day in Columbus 

For Opening of Disney Film 

Manager Edward Kennedy of the Northland 

Cinema in Columbus, Ohio, staged 

an allout campaign for "Mary Poppins," 

which is breaking records at the new- 

Northland Shopping Center house. 

Mayor Maynard E. Sensenbrenner proclaimed 

January 29 as "Mary Poppins 

Day" in tribute to the picture. Nona Cavendish 

was chosen as the Columbus Mary 

PoppiiTS. Dressed in a costume similar 

to one worn in the film by Julie Andrew^s. 

Miss Cavendish was the headline attraction 

in the day's events. She rode in a 

Rolls Royce, donated through the courtesy 

of Les Mayers' Rolls Royce agency, visited 

Mayor Sensenbrenner's office and made 

radio and television appearances. 

All of the 49 merchants of Northland 

Shopping Center participated in the celebration 

with displays, free balloons and 

surprises for children who visited the 

center. Clerks wore Mary Poppins hats 

and there were Mary Poppins sundaes and 

other treats. 

The service staff of the Northland Cinema 

was attired in costumes appropriate 

to the picture. 

Merchants also cooperated by running 

a half-page ad in the Columbus Dispatch 

announcing Mary Poppins Day. 

An extensive TV and radio and newspaper 

ad campaign was part of the promotion. 

Kathryn Ryland Adept 

With Contests on Radio 

Fine radio contests are the order of the 

day for each attraction that Kathryn Ryland 

merchandises at the Bucyrus Theatre, 

Bucyrus, Ohio. For example, for "Behold 

a Pale Horse." listeners were asked where 

the title of this picture originated. Winners 

were given guest tickets, and the firstprize 

winner received a battery powered 

shaver which Kathryn promoted. For the 

"Rhino"' the contestant who submitted the 

most three-letter or more words from the 

word "rhinocerotidae" was given a dinner 

at a local restaurant and guest tickets to 

this 

attraction.

Good 

— 

S- 

XHIBITOR HAS HIS SAY 

ALLIED ARTISTS 

Never Put It in Writing (AA) — Pat 

Boone, Milo O'Shea, Fidelma Murphy. Pat 

Boone at his best. I haven't heard such 

laughter in a long time. I am going to 

bring this back as soon as AA will let me 

have a print. Played Sun., Mon., Tues. 

Weather: Good.—Paul Shafer, Strand Theatre, 

Leplanto, Ark. Pop. 2,556. 

AMERICAN INTERNATIONAL 

Muscle Beach Party (AIP)—Frankie 

Avalon, Annette Funicello, Buddy Hackett. 

Teenagers repeated their attendance, came 

again and again. Teiins were fair. A very 

good picture for a weekend. Book it, if you 

haven't already. Played Thurs., Fri., Sat. 

Weather: Fair.—C. D. Simmons, Grace 

Theatre. Grace, Ida. Pop. 725. 

COLUMBIA 

Bridge on the River Kwai, The (Col-Reissue)—William 

Holden, Alec Guinness, 

Jack Hawkins. This movie never gi'ows 

old and is a fine example of what they 

can do with a reissue and not sell it to TV. 

There are rumors that it is one of the biggest 

grossers of '64—and a reissue at that! 

Played Thm-s., Fri., Sat. Weather: Nice.— 

Paul Fouinier, Acadia Theatre, St. Leonard, 

N.B. Pop. 2,150. 

Siege of the Saxons (Col) — Janette 

Scott, Ronald Lewis, Ronald Howard. I 

have had enough of this type. This doublebilled 

with "Yogi Bear" did nothing for 

me but hurt. Played Thurs., Fri., Sat.—S. 

T. Jackson, Jackson Theatre, Plomaton, 

Ala. Pop. 1,480. 

Strait-Jacket (Col)—Joan Crawford, Diane 

Baker, Leif Erickson. Quite a picture. 

In fact, everyone lost their hea(is over it. 

Used this one for a Friday late show, following 

the football game and school dance. 

We came out smelling like a rose, as we 

packed them in. The teeners still thrill to 

the spookers and have a good time. As for 

myself, I am chicken about spooky shows. 

so, as a result, I didn't watch too much of 

it. But from the comments I hear, "It was 

the greatest." Played Fii.—Harry Hawkinson, 

Orpheum Theatre, Marietta, Minn. 

Pop. 380. 

METRO-GOLDWYN-MAYER 

Looking for Love (MGM)—Connie Francis, 

Jim Hutton, Susan Oliver. Good stars, 

story, etc., but the title killed it here. 

Played at a loss. Played Sun., Mon. Weather: 

Below zero.—Ken Christiansen, Roxy 

Theatre, Washburn, N.D. Pop. 968. 

Unsinkable Molly Brown, The (MGM)— 

Debbie Reynolds, Harve Presnell, Ed Begley. 

A really swell show for any age. More 

Profitable Playdate 

Recorded for 'Cleo' 

I came out okay on the Wednesday 

through Saturday dates of "Cleopatra," 

despite EUzabeth Taylor. More profit 

than usual for this change. 

Jackson Theatre 

Flomaton, Ala. 

S. T. JACKSON 

ABOUT PICTURESI 

Criticizes "B" Rating 

On Teen Musicals 

I've said it before on other teenage 

musicals—the Legion of Decency "B" is 

ridiculous on "Get Yourself a College 

Girl." Dandy picture for anytime your 

teenagers are looking for a movie to go 

to. 

Texas Theatre 

Pharr, Tex. 

LEW BRAY JR. 

like this one would be highly welcome. It 

is getting so difficult to book pictures with 

price tags we can touch. Outrageous percentage 

demands are made for features six 

months to a year old and many features 

we would like to show we just can't afford. 

Also, there is such a dearth of respectable 

pictures it is difficult to select a presentable 

progi-am.—Leonard J. Leise, Roxy 

Theatre, Randolph, Neb. Pop. 1,029. 

Viva Las Vegas (MGM)—Elvis Presley, 

Ann-Margret. Cesare Danova. What a 

team ! business. Be sui'e and play this 

one. In the automobile race, you felt as 

if you were in one of the cars. Great entertainment.—John 

M. Bailey, Opera 

House, Miltonvale, Kas. Pop. 911. 

PARAMOUNT 

Palm Springs Weekend (WB) — Troy 

Donahue, Connie Stevens, Ty Hardin. Here 

is the type everyone goes for—kids, adults 

and teens. If only there were more of these 

less sophisticated comedies, more westerns 

and more love stories (like "Back Street") 

we'd be in business again. Good business. 

Played Sun., Mon. Weather: Cool.—Paul 

Fournier, Acadia Theatre, St. Leonard, N. 

B. Pop. 2,150. 

Seven Days in May (Para)—Burt Lancaster, 

Kirk Douglas, Fredric March. Excellent. 

Sun., Mon.—S. T. Jackson, Jackson Thea- 

Business okay on this. 

Played 

tre, Flomaton, Ala. Pop. 1,480. 

Son of Captain Blood (Para) — Sean 

Flynn, Alessandra Panaro, Jose Nieto. A 

pleasant surprise at the boxoffice as it did 

above normal for this time of the year. The 

kids ate it up. Near normal attendance for 

this type. Flynn's acting was for the birds, 

but will do better. Played Fri., Sat. Weather: 

Fair.—Ken Christiansen, Roxy Theatre, 

Washburn, N.D. 

20TH CENTURY-FOX 

Move Over, Darling (20th-Fox) — Doris 

Day, James Garner, Polly Bergen. Next to 

Pi-esley, Taylor and Jerry Lewis, Doris Day 

is the most popular star here. We have 

never been disappointed on our "takes" 

from her pictures. This one's a real gem, 

a pictui-e enjoyed by kids as well as adults. 

Played Sun., Mon. Weather: Warm.—Paul 

Fournier, Acadia Theatre, St. Leonard, N.B. 

Pop. 2,150. 


Big Country, The (UA-Reissue)—Gregory 

Peck, Jean Simmons, Carroll Baker. 

This reissue did very well at the boxoffice. 

Good westerns are still our bread and butter. 

Outgrossed the Beatles and many of 

the so-called blockbusters. Played Fri., 

Sat. Weather: Cold—Ken Christianson, 

Roxy Theatre, Washburn, N.D. Pop. 968. 

One Man's Way (UA)—Don Murray, Diana 

Hyland, William Windom. Every showman 

should show this fine picture even if 

he loses money on it. All patrons should 

have the privilege of seeing it. This pictiu'e mar 

went over well, as it was sponsored by a -ru 

chuixh group. It's a proud feeling to have 

people commend you for showing this one. 

Played Wed., Thurs. Weather: Good.— 

Bob Smith, Grand Theatre, Canton, Okla. 

World of Henry Orient, The (UA)—Peter 

Sellers, Paula Prentiss, Angela Lansbury. 

Above average picture. A lousy title. Top 

rental to the year's lowest Sunday-Monday 

playdate. We talked to other exhibitors. 

They all said, "Don't mention that dog!" 

We have made mistakes, but never like 

weekend. Weather: Cool.—Ken Christianson, 

this. What a "World" that was. A lost 

Roxy Theatre, Washburn, 

N.D. 

UNIVERSAL 

Chalk Garden, The (Univ) — Hayley 

Mills, Deborah Kerr, John Mills. An excellent 

film. Our patrons enjoyed it, but complained 

they couldn't catch all the dialog. 

I wish the British would speak plainer. 

Played Thurs., Fi-i., Sat. Weather: Fair. 

C. D. Simmons, Grace Theatre, Grace, Ida. 

Pop. 725. 

Mamie (Univ)—Tippi Hedren, Sean 

Connery, Diane Baker. Pictm-e was okay, 

but very disappointing in gross. Title didn't 

help it here. Played Sun., Mon.— S. T. Jackson, 

Jackson Theatre, Flomaton, Ala. Pop. 

1,480. 

McHale's Navy (Univ)—Ernest Borgnine, -^ 

Joe Flynn, Tim Conway. This did little ' °^ 

business for me. I don't want any more of 

these TV series. I don't do so well with 

them. I am in favor of TV keeping their 

hits and film companies keeping theirs. 

Played Sun., Mon.—S. T. Jackson, Jackson 

Theatre, Flomaton, Ala. Pop. 1,480. 

Wild and Wonderful (Univ)—Tony Curtis, 

Christine Kaufmann, Larry Storch. It 

would be wonderful to report a profit on 

this picture, but we lost. Om- parents consider 

their offspring wild enough. Title 

poor; pictui-e fair. Played Sun., Mon., Tues. 

Weather: Fair.—C. D. Simmons, Grace Theatre, 

Grace Ida. Pop. 725. 

WARNER BROS. 

Kisses for My President (WB) — Fred 

MacMurray, Polly Bergen, Arlene Dahl. 

Fairly entertaining comedy that did positively 

nothing at the boxoffice. This appeals 

to the older set of which there are 

so few. There must be youthful talent in a 

show like this or we have none of the teenagers. 

Nothing in this pictm-e to appeal 

to them. Also, color was noticeably lacking. 

Played Sim., Mon. Weather: Good. 

Leonard J. Leise, Roxy Theatre, Randolph, 

Neb. Pop. 1,029. 

Patrons Really Liked 

'Good Neighbor Sam' 

They went for "Good Neighbor Sam," 

a fine comedy. A little spicy, but nothing 

like some. Did okay for three days. 

C. A. SWIERCINSKY 

Major Theatre 

Washington, Kas. 

34 — BOXOFFICE Showmandiser :: Mar. 1, 1965 

im 

'^^

SHOWMAN'S 

MANUAL 

FANTASTIC ARABIAN NIGHTS THRILLS WITH 

AU BABA AND HIS FABULOUS 40 THIEVES! 

SEE... The Secrets 

of the Kahn's Harem! 

The Torture Torment 

of the Tartars! 

The Cavern of 

Ten Milhon Treasures! 

The Miracle of the 

Magic 

Open Sesame"' 

• 

PETER MANN JOCELYN LANE FRANK McGRATH • • 

PETER WHITNEY 

: reenpiay by EDMUND HARTMANN and OSCAR BRODNEY pni nn 

Directed by VIRGIL VOGEL Produced by HOWARD CHRISTIE A UNIVERSAL PICTURE 

THEATRE 

LULUK 

Ad Mot No. 301—3 col. x 8'/2"—360 Lines 

Copyright 1965 -Unversal Picture". Co.

— 

Good 

— 

S- 

XHIBITOR HAS HIS SAY 


Never Put It in Writing (AA) — Pat 

Boone, Mile O'Shea, Pidelma Murphy. Pat 

Boone at his best. I haven't heard such 

laughter in a long time. I am going to 

bring this back as soon as AA will let me 

have a print. Played Sun., Mon., Tues. 

Weather: Good.—Paul Shafer, Strand Theatre, 

Leplanto, Ark. Pop. 2,556. 

AMERICAN INTERNATIONAL 

Muscle Beach Party (ATP)—Frankie 

Avalon. Annette PiuiiceDo, Buddy Hackett. 

Teenagers repeated their attendance, came 

again and again. Terms were fair. A very 

good picture for a weekend. Book it, if you 

haven't already. Played Thm-s., Fri., Sat. 

Weather: Pair.—C. D. Simmons, Grace 

Theatre, Grace, Ida. Pop. 725. 

COLUMBIA 

Bridge on the River Kwai, The (Col-Reissue)—William 

Holden, Alec Guinness, 

Jack Hawkins. This movie never gi'ows 

old and is a fine example of what they 

can do with a reissue and not sell it to TV. 

There are rumors that it is one of the biggest 

grossers of '64 —and a reissue at that! 

Played Thm-s., Fri., Sat. Weather: Nice. 

Paul Fomnier, Acadia Theatre, St. Leonard, 

N.B. Pop. 2,150. 

Siege of the Saxons (Col) — Janette 

Scott, Ronald Lewis, Ronald Howard. I 

have had enough of this type. This doublebilled 

with "Yogi Bear" did nothing for 

me but hurt. Played Thurs., Fri., Sat.—S. 

T. Jackson, Jackson Theatre, Plomaton, 

story, etc., but the title killed it here. 

Played at a loss. Played Sun., Mon. Weather: 

Below zero.—Ken Christianson, Roxy 

Theatre, Wa^hbmn, N.D. Pop. 968. 

Unsinkable Molly Brown, The (MGM) — 

Debbie Reynolds, Harve Presnell, Ed Begley. 

A really swell show for any age. More 

Proiitahle Playdate 

Recorded for 'Cleo' 

I came out okay on the Wednesday 

through Saturday dates of "Cleopatra," 

despite Elizabeth Taylor. More profit 

than usual for this change. 

Jackson Theatre 

Flomaton, Ala. 

S. T. JACKSON 

ABOUT PICTURESI 

Criticizes "B" Rating 

On Teen Musicals 

I've said it before on other teenage 

musicals—the Legion of Decency "B" is 

ridiculous on "Get Yourself a College 

Girl." Dandy picture for anytime your 

teenagers are looking for a movie to go 

to. 

Texas Theatre 

Pharr, Tex. 

LEW BRAY JR. 

like this one would be highly welcome. It 

is getting so difficult to book pictures with 

price tags we can touch. Outrageous percentage 

demands are made for features six 

months to a year old and many features 

we would like to show we just can't afford. 

Also, there is such a dearth of respectable 

pictures it is difficult to select a presentable 

progi-am.—Leonard J. Leise, Roxy 

Theatre, Randolph, Neb. Pop. 1,029. 

Viva Las Vegas (MGM)—Elvis Presley, 

Ann-Margi-et, Cesare Danova. What a 

team ! 

business. Be sui-e and play this 

one. In the automobile race, you felt as 

if you were in one of the cars. Great entertainment.—John 

M. Bailey, Opera 

House, Miltonvale, Kas. Pop. 911. 

PARAMOUNT 

Pahn Springs Weekend (WB) — Troy 

Donahue, Connie Stevens, Ty Hardin. Here 

is the type everyone goes for—kids, adults 

this type. Flynn's acting was for the birds, 

but will do better. Played Fri., Sat. Weather: 

Fair.—Ken Christianson, Roxy Theatre, 

Washburn, N.D. 

20TH CENTURY-FOX 

Move Over, Darling (20th -Fox) — Doris 

Day, James Garner, Polly Bergen. Next to 

Presley, Taylor and Jerry Lewis, Doris Day 

is the most popular star here. We have 

never been disappointed on our "takes" 

from her pictures This one's a real gem, 

a pictm-e enjoyed by kids as weU as adults. 

Played Sun., Mon. Weather: Wann.—Paul 

Pournier, Acadia Theatre, St. Leonard, N.B. 

Pop. 2,150. 


Big Country, The (UA-Reissue)—Gregory 

Peck. Jean Simmons, Carroll Baker. 

This reissue did very well at the boxoffice. 

Good westerns are still our bread and butter. 

Outgrossed the Beatles and many of 

the so-called blockbusters. Played Fri., 

Sat. Weather: Cold—Ken Christianson, 

Roxy Theatre, Washburn, N.D. Pop. 968. 

One Man's Way (UA)—Don Murray, Diana 

Hyland, William Windom. Every showman 

should show this fine picture even if 

he loses money on it. All patrons should 

have the privilege of seeing it. This picture 

went over well, as it was sponsored by a 

church group. It's a proud feeling to have 

people commend you for showing this one. 

Played Wed., Thm-s. Weather: Good.— 

Bob Smith, Grand Theatre, Canton, Okla. 

World of Henry Orient, The (UA)—Peter 

Sellers, Paula Prentiss, Angela Lansbm-y. 

Above average picture. A lousy title. Top 

rental to the year's lowest Smiday-Monday 

playdate. We talked to other exhibitors. 

They all said, "Don't mention that dog!" 

We have made mistakes, but never like 

this. What a "World" that was. A lost 

weekend. Weather; Cool.—Ken Christianson, 

Roxy Theatre, Washburn, N.D. 

UNIVERSAL 

Chalk Garden, The (Univ) — Hayley 

Mills, Deborah Ken-, John Mills. An excellent 

film. Om- patrons enjoyed it, but complained 

they couldn't catch all the dialog. 

I wish the British would speak plainer. 

Played Thurs., Pi-i., Sat. Weather: Fair. 

C. D. Simmons, Grace Theatre, Grace, Ida. 

Pop. 725. 

Mamie (Univ)—Tippi Hedren, Sean 

Connery, Diane Baker. Picture was okay, 

but very disappointing in gross. Title didn't 

help it here. Played Sun., Mon.—S. T. Jackson, 

Jackson Theatre, Plomaton, Ala. Pop. 

1,480. 

McHale's Navy (Univ)—Ernest Borgnine, 

Joe Flynn, Tim Conway. This did little 

business for me. I don't want any more of 

Ala. Pop. 1,480. 

and teens. If only there were more of these these TV series. I don't do so well with 

Strait- Jacket (Col)—Joan Crawford, Diane 

Baker, Leif Erickson. Quite a picture. and more love stories (like "Back Street") hits and film companies keeping theirs. 

less sophisticated comedies, more westerns them. I am in favor of TV keeping their 

In fact, everyone lost their heads over it. we'd be in business again. Good business. Played Sun., Mon.— S. T. Jackson, Jackson 

Theatre, Flomaton, Ala. Pop. 1,480. 

Used this one for a Friday late show, following 

the football game and school dance. Pournier, Acadia Theatre, St. Leonard, N. Wild and Wonderful (Univ)—Tony Cur- 

Played Sun., Mon. Weather: Cool.—Paul 

We came out smelling like a rose, as we B. Pop. 2,150. 

tis, Christine Kaufmann, Larry Storch. It 

packed them in. The teeners still thrill to Seven Days in May (Para)-Burt Lancaster, 

Kirk Douglas, Predric March. Ex- 

this picture, but we lost. Om- parents con- 

would be wonderful to report a profit on 

the spookers and have a good time. As for 

myself, I am chicken about spooky shows, 

cellent. Business okay on this. Played sider their offspring wild enough. Title 

so, as a result, I didn't watch too much of 

Sun., Mon.—S. T. Jackson, Jackson Theatre, 

Flomaton, Ala. Pop. 1,480. 

Weather: Fair.—C. D. Simmons, Grace The- 

poor; pictme fair. Played Sun., Mon., Tues. 

it. But from the comments I hear, "It was 

the greatest." Played Fii.—Harry Hawkinson, 

Orpheum Theatre, Marietta, Minn. Son of Captain Blood (Para) — Sean atre, Grace Ida. Pop. 725. 

Pop. 380. 

Flynn, Alessandra Panaro, Jose Nieto. A 

pleasant surprise at the boxoffice as it did 

WARNER BROS. 

METRO-GOLDWYN-MAYER 

above normal for this time of the year. The Kisses for My President (WB) — Fred 

Looking for Love (MGM)—Connie Francis, 

Jim Hutton, Susan Oliver. Good stars, 

Fairly entertaining comedy that did posi- 

kids ate it up. Near normal attendance for MacMurray, Polly Bergen, Arlene Dahl. 

tively nothing at the boxoffice. This appeals 

to the older set of which there are 

so few. There must be youthful talent in a 

show like this or we have none of the teenagers. 

Nothing in this picture to appeal 

to them. Also, color was noticeably lacking. 

Played Sun., Mon. Weather: Good.— 

Leonard J. Leise, Roxy Theatre, Randolph, 

Neb. Pop. 1,029. 

Patrons Really Liked 

'Good Neighbor Sam' 

They went for "Good Neighbor Sam," 

a fine comedy. A little spicy, but nothing 

like some. Did okay for three days. 

C. A. SWIERCBVSKY 

Major Theatre 

Washington, Kas. 

— 34 — BOXOFFICE Showmandiser

SHOWMAN'S 

MANUAL 

FANTASTIC ARABIAN NIGHTS THRILLS WITH 

ALI BABA AND HIS FABULOUS 40 THIEVES! 

TfieSword of 

SEE... The Secrets 

of the Kahn's Harem! 

The Torture Torment 

of the Tartars' 

The Cavern of 

Ten Million Treasures' 

The Miracle of 

the 

Magic "Open Sesame"' 

• 

PETER MANN JOCELYN LANE FRANK McGRATH PETER WHITNEY 

• • 

::reenpiay by EDMUND HARTMANN and OSCAR BRODNEY 

01)11)0 

Directed by VI RGILVOGEL Produced b, HOWARD CHRISTIE A UNIVERSAL PICTURE 

UULUtt 

Ad Mat No. 301—3 col. x S'/i"—360 Lines 

MAT No 301 

Copyright 1965—Ur.ivefjot Pictures Cc

HERE COMES A WONDER WORLD OF MAGIC, 

ACTION, ROMANCE WITH ALI BABA 

AND HIS FANTASTIC 40 THIEVES! 

%e Sworcf of 

An Baba 

W?; r«£ l^NTASTIC FEATS OF ALI BABA AND 

THIEVES, IN A WONDER WORLD 

OF MAGIC, ACTION, ROMANCE! 

^ FABULOUS SCREEN MAGHIFICENCE 

WITH ALI BABA AMD HIS 40 THIEVES! 

TtieSword of 

PETER MANN JOCELYN LANE FRANK McGRATH PETER WHITNEY 

„»w, tr EDMUND HARTMANN .a* OSCAR BRODNEY d, «». i, VIRGIL VOGEL p-i^d b, HOWARD CHRISTIE A u^mmi p,c 

Ad Mat No. 303—3 col. % SVi"—225 Lines 

THRILL WITH ALI BABA AND HIS 40 THIEVESl 

Tte Sword of 

AfiBaba 

PETER MANN 

JOCELYN LANE 

FRANK McGRATH 

PETER WHITNEY 

Ad Mot No. 202—2 col. x 2"—56 Lin 

UNIVERSAL PICTUREIkU 

MAT No. 303 

, 4 

PET ^ MANN JOCELYN LANE 

FRANK TIcGRATH PETER WHITNEY 

ScteenpliybyEDl I'lD HARTMANN and OSCAR BRODNEY Oirecid by VIRGIL VOGEL 

Ad Mat No. 2( 

tocei) by HOWARD CHRISTIE AUNIVERSAL PICTURE 

—2 coL x 6"— 160 Lines 

PETER MANN JOCELYN LANE 

FRANK McGRATH PETER WHITNEY 

sc»*>,[DHyNO HURTMANN-llSCAl! MNEYw-* VIRGIL TO 

PMwHOWNiDBIIEuintEiim!! COLOR. 

Ad Mat No. 206—2 col. x T'/i"—200 Lines 

Ad Mot No. 

101—1 col 

COLOR. 

Ad Mot No. 201—2 col 

PETER MANN JOCELYN LANE FRANK McGRATH - - PETER WHITNEY 

- 

. 

—L^ 

MAT No. 203 

Ad Mot No. 203—2 col. x 31/2"- 100 Lines 

Mot No. 

102—1 col 

SEE ADDITIONAL 

2 COLUMN AD 

DISPLAYED INSIDE

) =2

HOWMAN'S 

mUNIVERSAL 

f STUDIOS 

MANUAL 

FANTASTIC ARABIAN 

NIGHTS 

ADVENTURE 

with daring 

Baba and 

his fabulous 

40 Thieves! 

Ali 

PETER MANN JOCELYN LANE 

• 

FRANK McGRATH PETER WHITNEY 

screenplay by EDMUND HARTMANN and OSCAR BRODNEY 

Directed by VIRGIL VOGEL Produced by HOWARD CHRISTIE A UNIVERSAL PICTURE 

THEATRE 

nninn 

CULUti 

Ad Mat No. 302—3 col. x 8! -360 Lines 

MAT No. 302 

All advertising material in this press book, as well 

as all other newspaper and publicity material, 

has been approved under the MPAA Advertising 

Code as a self-regulatory procedure of the 

Motion Picture Association of America. 

All inquiries on this procedure, which is voluntarily 

subscribed to by the major motion picture 

companies, may be addressed to: Advertising 

Code Administrator, Motion Picture Association of 

America, 522 Fifth Ave., New York City 36, N.Y.

WB 

Manson 

BOXorricE 

An inlerprotivf analysis of loy ond fradepress '

REVIEW DIGEST 

AND ALPHABETICAL INDEX tf Very Good; + Good; ^ Fair; — Poor; = Very Poor. In the summary rt is rated 2 pluses, =^ as 2 minuses. 

2 5- Q i i £ 

7-20-64 A3 

Mafjoso (100) lUI. Melo Zenith 

Um 

Man Wiio Walked Through 

Wall. The (99) Shawn Infl 

2882©Malamondo (80) Magna 

Doc 

2837 ©Mamie (129) Sus Drama Univ 

2892 ©Marriage Italian Style 

(102) Drama Embassy 

2S5S©Mary BV 

Poppiris (140) Mus Fantasy.. 

2843 Master Spy, The (71) Spy Dr AA 

2S44©McHale's Navy Com (93) Uni» 

:|a.S|z si 

2856 MGM's Big Parade of 

Comedy (109) Com MGM 

2886 Model Murder Case. The 

(90) Mystery Drama ....Cinema V 

2899 ©Mondo Pano (94) Doc Rizzoli 

2841 ©Moon-Spinners, The (IIS) Ad..BV 

2877 Moro Witch Doctor (61) Ac Dr. .20th-Fox 

2862 ©Murder Ahoy (93) Mur-Cora. . . . MGM 

2853 Murder Most Foul (90) Mys....MGM 

2874 OQMy Fair Lady (170) ® Mus.WB 

My Wife's Husband (90) 

French Comedy Lopert

, 

. 

Blue Ribbon Award; Q Color Photogrophy. 

key on next page). For review dates and Pic 

releosQ Running 

Tibol U denotes BOXOFFICE 

thereof indicate story type— ^Complete Feature 

Guide page numbcn, ice REVIEW DIGEST. 

chart 


AMERICAN INTL 3 x. 

BUENA VISTA 

COLUMBIA I 1^ CONTINENTAL 

CDGodzilU vs the Thing 

(90) ® SF..6412 

Akira Takariiila. Jiirlkn IIubIiI. 

Illrn^l KolKiml 

©Ride the Wild Surf (101) D 003 

, 

Palilin, Tab Hunter, BboUey 

FibarM 

Voyaoe to the End of the 

Universe (75) ® ... SF. 

I tennis Steplirns. Krands Smol 

Behold a Pale Hone (122) Ad 

Crejory Peck, Anthony Qjilrai. 

Omar Sharif 

Blood on the Arrow (92) . D 

Hale KiiberlMin. M»rlhi Ily 

Woidell rorty 

(140) ...F. 

Wok Van Dyke, 

Olynle 

Jotana 

Fail Sate (111) .0 

Iian O'llerllhy. flenrv Fonda, 

Walter 

Matthau 

Realty. Jean Riiwri 

©First Men IN the Moon 

(103) ® SF. 

Edward Jiidd. Martha Hyer 

The Finest Hourt (U4) Doc. 006 

,le. George ChaMrU 

the 

World 

©Atrajon (88) ® ..SF Spec. .6417 

Tadao Takashlma, Yoko 

Yu Fujlkl 

T.A.M.I. (110).. Teen Mus. 

Tlie Beach Boys. The Bart); 

rhuck Berry 

©Emil and the Detectives 

(99) Ad 

Walter Sleiak. Roeer Mohley, 

Brian Russell 

Conquered City (91) Ai 

Uatld Mien. Ben Qaiaara. 

Marlln Balsam 

World Without Sun (Ul) D«..014 

Andre Fnlco. Pierre (Sullbert. 

liavmond Klentiy 

The Outlaws IS Coming (S9) FC. .016 

The Three Stooges, Nancy Koraek 

Adam West 

Baby, The Rain Must Fall 

(100) I 

Steve McQueen. Lee Remlck. 

Don Murray 

©Taffy and the Junjle 

Hunter (90) 

Jaoquee Berferae, Manuel radllta. 

Marshall 

Rlttrr 

©Those Calloways (130) 

Brian Keith. Vera Miles. Brandon 

de WUde. Walter 

Rd Wynn. Linda 1 

©The Gorgon (S3) Ho 

Peter Ctishlre, B.irbara Shelley 

©The Curse of the Mummy's 

Tomb (. .) Ho. 

Terence Morgan. Ronald Howard 

YoutiB Dillinier (90) 

Nick Adami, Mary Ann Mobley 

Victor Birono 

City of Fear (90) 

Tmy Moore 

©The Lost World of 

SInbad (..) S) Ad.. 6501 

Toshlro Mlfune 

©The War of the Zombies 

(..) D Ho.. 6502 

Jolin Barrjinore Jr. 

Jean Barlow. Brtillte BariJot 

©White Savaoe (..) I 

Jaoette Beott. Kdror Moore. 

Knoi 

©Beach Blanket Bingo 

(98) ® Teen C..6503 

FranHe Avalon. Annette Funlcell 

©Clarence, the Cross-Eyed 

Lion (98) C. 

Marshall Thompson. Drake. 

Betsy 

Richard Haydn. Cheryl Miller 

©It's > Wonderful Life 

(85) ® Mus 

CMtt Rldurd, Walter Slesat 

©Go Go Mania (70) M 

The Beatles. The Animals 

©Warlords of the Deep 

(S5) «> SF..65I 

Vincent Price, Tab Hunter. 

_Susaii_lIart 

©City in the Set (S) SF 

Vincent Price. Susan Hart 

OSki Party (^ 

Franklc Avalnn, neborah Walley 

©How to Stuff a Wild Bikini (p.. 

.\nnette Fimicelln. Paul LjTide, 

Ilnrrcy Lemheck 

©Sergeant Deadhead (?) 

Tnmmy Kirk, Deborah Wnlley 

©Lord Jim (R, 

Jaraet Mason. 

Jack Hawkins, 

The World's 

Swindles . 

(UbrlelH n 

(V-sel 

Renato galiitorl 

rOXOFFICE BookinGuide 

March 1. 1965

FEATURE 

EMBASSY 

CHART 

B ti 

(Cr) Crime Drama; (DM) Drama 

•ith Music; (Doe) Documentary; (D) Droma; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Drama; (M) Musical. 

iMy) Mystery; (OD) Outdoor Drama; (S) Spectacle; (SF) Science-Fiction; (W) Western.

C 

. Feb 

Mar 

Feb 

, Feb 

. 

Aug 

. D 

Feb 

.0. 

. Feb 

. 

FEATURE 

CHART 

UNIVERSAL 

U^lsland o( ine Blui 

Oolphint (99) 64U 

('•111 Ku't. Owri> KmbmI) 

(^Bullet tor a Bailman (SO) 

Audit Murphy, Kins Uf. 

Ilarren McOivlr 

ai'if Rattier Be Rich (96) C. 6423 

Sandra |i«. Robert Ooulet 

And; William 

QThe Livtiy Set 

(92) Rom Or 6425 

James Darren. Pamfia Tltlln 

OSend Me H» Flowers 

(100) d) CD 6426 

I>orla Day, Rock Hudson. 

Tony Randall 

Kitten With • 

Whip (83) SufP 0.6427 

Ann-Margret. John Foreythe 

Sing and Swing (75) Mus D..6428 

Kenny Ball It His Jainnen. Datld 

TTemlngs. Veronica Hurst 

OOFather Goose 

(117) War Cor 

Cary Oraot. Leslie Csron 

(99) Doc 6422 

The Night Wallier 

(86) Susp D 6503 

Robert Tajlor, Barbara Stanwyck. 

Uoyd Boctaner, Jnatb Meredtii 

OTaggart (85) W. .6504 

Tony Young. Dan Elaa 

Diiryea. 

Cardenaa. Dick Forao 

Man in the Dark (SO) 6506 

William Sylrester, Barbara Shelley. 

E31z3belh Shepherd. 

estrange Bedfellows (98) ..6505 

Rock HudaoD, Olsa Lollobrlcid*. 

(31g Tounf 

QBus Riley's Back in 

Town (93) 

Ann-Marp-et Michael Parte. 

©The Art of Love 

.lames Garner, Dick Van Dyke. 

Anslc Dlckteon, Elke Sommcr. 

Flhfl Merman 

©The Sword of AM Baba 

Pfter Mann. Jocelyn Une 

Andy (86) I 

Norman Alden, Tamara 

Daykarlianova 

WARNER BROS. 

lamlet (191) D..478 

UlertronoiLsloo 33-24 

Spvlal Kf 

Richard Riirtoo 

OKisses for My 

(113) C..451 

Fred MacMurray, Berieo 

Polly 

. Ready (or th. People (54) 452 

Simon Ouland. Rrarett Aloan*, 

Anne Helm 

UOMy Fair Lady 

(170) (p> Mus.,479 

Audrey liepburn. Harrison 

Rei 

Roadshow emtageniwiUi 

Girl (U4) CD. 

Tony ('urtls, Natalie Wood. 

Henry Fonda. Lauren Bacall 

©Cheyenne Autumn (158) 

Super ® 70 Ad. 

James Stewart, Carroll Baker. 

Rlcbard Wldmark 

rwo on a Guillotine (107) ®- 

Connie Stevens. Dean Jones, 

Cesar Romero 

©None But the Brave 

(105) ® 

Frank Sinatra, Clint Walker. 

Tommy 8and» 

©The Affair at the Villa 

Fiorita ® (..) 

Rossano Brazzl. Maureen (^Hara 

©Cheyenne Autumn (145) Ad. 

James Steivart. Carroll Baker, 

liichard Wldmark 

General Release 

BOXOmCE BookinGuide March 1. 1965 

ARTIXO 

Se.ince on a Wet Afttmoon 

(115) D, .0ec64 

kirn SUliley. mcbird Attcoboromh 

ASSOCIATED FILMS 

Devil Doll (80) Ho. .0. Sep 64 

llrtuit llall.tav. William Syiveater 

ATLANTIC PICTURU 

The Candidate (84) Melo... Nov64 

.Mamie Van Hacen. June WllkUaoli 

BOXOFFICt SPECTACULARS 

©Two Thousand Maniacs 

(84) Ho Melo Mar 64 

Connie Mason. Thomas Wood 

BRANSON 

©Of Star, and Mm (53) . . . .Jun 64 

(^toon nar: Harlow Bhapiey 

BRENNER, JOSIPH ASSOCIATES 

Ravagad (73) Stml D«. 

CAMBIST 

Oaniella by Night (83) Ac Nov 64 

Bike Sonuner, Ivan D«d

,Crac,c;:l 

Delphlne 

. Ugo 

.Maurice 

..lean 

ARGENTINA 

Hand in the Trap (90) ... 8- 5-63 

(Angel) . .Elsa Daniel. Francisco 

Rabal 

Terrace, The (90) 12-21-6

O'Casey's 

Opinions on Current Productions 

(S) CinemoScopa; ifi Panaviiian; (t Tachnliama; Si 

ÊATURE REVIEWS 

norphtc procetsvs. Fof ttory 

The Greatest Story Ever Told 

inited Artists (65011 221 .'Min 

Produccr-diicclor George Stevens put more than four 

years of preparation into his crowning film acliievement. 

the picturization of Fulton Oursler's famed boolc based 

on the Old and New Testaments. Magnificently filmed in 

Technicolor and Ultra Panavision 70 entirely in the 

American southwest, this monumental production will '''"=,^ 

^"'"^ 

attract audiences of all ages in every type of theatre 

and become one of the top grossers of all time. Stevens' 

"very new look at an old story." as he describes the 

picture, has breath-taking visual effects, fine use of 

subdued Technicolor tones and closeups of Max Von 

Sydow which seem to mirror Jesus' thoughts and express 

his great love for all humanity. It is in the inspiied 

casting of the noted Swedish actor that Stevens proves 

himself a master film-maker and Von Sydow proves to 

be the greatest portrayer of Christ in fihn history. Of 

the cast of 30 featured artists. Charlton Heston makes 

the strongest impression as John the Baptist, Jose Ferrer 

as Herod Antlpas and Telly Savalas as Pontius Pilate are 

tremendously convincing and Gary Raymond and David 

McCalliun stand out as Apostles Peter and Judas. 

Dorothy McGuire is ideal as Mary, the Mother. Alfred 

Newman's musical score deserves high praise in this 

greatest Biblical epic. 

Max Von Sydow, Charlton Heston, Jose Ferrer, Dorothy 

McGuire, Ed AVynn, Van Heflin, Roddy McDowall. 

Man in the Dark ^^^l 

Universal (6506) 80 Minutes Rel. March '65 

A well-made and interest-holding British program 

melodrama with illicit love and murder, this Tom Blakely 

production for Mancunian Film Corp. should make a 

good supporting dualer generally. Only the lack of 

marquee names keeps it in this category. The sole 

familiar player, William Sylvester, is an American who 

has starred in several British films, most recently in 

Paramount's "Ring of Tieason," and does a fine acting 

job as a blind composer with the attractive Barbara 

Shelley (currently in Hammer's "The Gorgon"), equally 

effective as his cheating wife. To interest teenagers, 

play up Ronnie Carroll's singing of "Where Ya Going" 

and "Blind Corner," the latter the original title of the 

film in England, the songs being part of the hero's TV 

program backgi-ound. Well directed by Lance Comfort 

from a taut screenplay by Peter Miller and James Kelly, 

which has an ironic twist .iust before the climax—and 

a good one it is. Miss Shelley's brunette beauty is neatly 

contrasted with that of blonde Elizabeth Shepherd, who 

plays Sylvester's adoring secretary, who gets him in the 

end. Mark Eden and Alex Davion also add acting 

strength as lovers of the conniving wife. Produced at 

the Pinewood Studios. 

William Sylvester, Barbara Shelley, Mark Eden, Elizabeth 

Shepherd, Alex Davion, Frank Forsythe. 

Invasion 1700 

"^ '-'"'/-"'-'' 

^^î 

Medallion 112 Minutes Rel. Jan. '65 

A bearded, brooding John Drew Barrymore. carrying 

one of the most illustrious names in global entertainment, 

toplines this impressive import, bearing the directorial 

mark of Fernando Cerchio. It contains much 

of the spirited spectacle, derring-do and attendant factors 

that have endeared such escapist fare to millions 

of avid viewers over the decades. The more discriminating 

audiences, understandably, may find much over 

which to quibble, but the general masses will be most 

appreciative. Jeanne Crain, she of the pensive smile of 

the romantic comedy hit of not too many years ago, 

and corpulent Akim Tamiroff, who has contributed 

immeasurably to scores of similar attractions, do much 

to enhance and embellish the adventure, its premise 

harking back to the dramatic days of invading Mongol 

aiTnies across the vastness of the European continent. 

Barrymore. in an essentially unsympathetic role, sei-ves 

a credible portrayal as a power-mad general, pacing out 

his role with sure, swift touches much in the manner of 

the spectacle stars long gone from the silver screen. 

Pierre Brice is a personable, handsome young romantic 

lead and Gordon Mitchell does nicely in a supporting 

role. The Henry Sienkiewicz novel. "The Elite of the 

Crowd." served as plotting source and Ben Schrift conceived 

the prologue. 

Jeanne Crain, John Drew Barrymore, Pierre Brice, 

.Akim Tamiroff, Gordon Mitchell. 

Young Cassidy 

:^, 

°'- 

.\1GM (517) UU Minutes Rel. March '65 

A highly dramatic, thoroughly absorbing semiautobiographical 

film of the young days of playwright 

Sean O'Casey, this was filmed in Technicolor on actual 

Irish locations with a brilliant cast of British players 

supporting Rod Taylor in the title role. This is out- 

!, 

standing fare for the art spots and can later play most 

) 

- regular situations. Started by John Ford for Sextant 

Productions, the great director's illness forced his 

replacement by Jack Cardiff, who kept to Ford's original 

ideas and the screenplay by John Whiting, based on 

O'Casey's autobiography, "Mirror in My House." The 

ruggedly hand.some Taylor does a fine acting .job, Edith 

Evans, superb as Lady Gregory, director of the Abbey 

Theatre, and Maggie Smith. England's finest young 

actress, as the loyal librarian who loves the budding 

playwright. Michael Redgrave as the pompous W. B. 

Yeats ol the Abbey and Philip O'Flynn and Jack Mc- 

Gowran. both members of the Abbey, contribute acting 

gems. The excitement of the Irish rebellion in 1911 and 

the turmoil caused by Cassidy's i realistic 

( 

"Plough and the Stars" are splendidly captured in Ted 

Scaife's color photography. Produced by Robert Graff 

and Robert Emmett Ginna. 

Roil Taylor. Flora Robson. Michael Redgrave, Maggie 

Smith, riiilip O'Flynn, Edith Evans, Jack McGowran. 

The Black Torment '^[ "%"' 

Governor 88 Minutes Rel. 

This Governor Films release has an adequate cast of 

actors who do a creditable job with a less than inspired 

script. While the ending is no surprise, since hints of 

the solution to the mystery are dropped from time to 

time, the film still provides enough interest to keep the 

audience satisfied. Billed with a co-feature that provides 

some real horror, "The Black Torment" plot is at least 

within the realm of possibility while the co-feature, "The 

Brain" is strictly science-fiction. The main characters 

are well known in British movie houses, but their names 

won't mean much to American audiences. They need to 

be billed for their shock value and, in houses that play 

this type of fare, they will have an appeal—mainly to 

children and young teens. Produced and directed by 

Robert Hartford-Davis, from an original screenplay by 

=^ Donald and Derek Ford, the picture gains immeasurably 

'»TB' from excellent color photography of Peter Newbrook. 

BSC. Heather Sears, in English nineteenth century costume, 

is pretty and appealing. John Turner makes a 

handsome young country squire and does a good job of 

portraying his own demented brother, the real villain 

of the plot. Annette Whitely. who has been seen here in 

other Governor releases, is particularly convincing. 

Heather Sears, John Turner, .Ann Lynn, Peter Arne, 

Norman Bird, Raymond Huntley, Annette Whitely. 

The Brain 

Governor 83 Minutes Rel.- 

A science-fiction tale mildly in the horror category, 

this stars Peter Van Eyck as the scientist who believes 

he can keep a human brain alive after the body has 

died. Working on this premise, he encounters all kinds 

of difficulties, moral and legal, in the pursuit of his belief, 

depending on telepathy to keep contact with the 

living organ that dominates him at intervals. The unlikely 

plot is no more improbable than the average theme 

of this type of fUm and will be accepted happily by its 

own following of viewers. The screenplay was based on 

a novel by Curt Siodmak called "Donovan's Brain." 

Peter Van E.yck, one of the best of the British screen 

actors carries his role well, while Bernard Lee is equally 

convincing as an associate physician interested, but not 

quite so dedicated, to their weird cause. Anne Heywood 

and Ellen Schwiers give handsome and competent 

assistance in their feminine roles. Played as second feature 

wîth "Tlie Black Torment." the dual bill should 

do well at drive-ins and theatres already established as 

catering to science-fiction fans. Billed as a double dose 

of shock and horror, this Raymond Stross-produced film 

will not disappoint its viewers. The screenplay was directed 

by Freddie Francis. 

— .\nne He.^^vood. Peter Van Eyck, Cecil Parker, Bernard 

'^'^ Lee. Ellen Schwiers. Maxine -Xudsley. Jeremy Spenser. 

n on ttiaM pag« moT M n 

hrc«-ring, pock*t-

FEATURE REVIEWS Story Synopsis; Exploitlps; Adiines for Newspaper and Programs 

THE STORY: "Young Cassidy" (MGM) 

' 

' 

20c per word, minimum S2.00, cash with copy. Four conscculivo insertions loi 

. CLOSING DATE: Monday noon preceding publication dale. Send copy an 

swers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City. Mo. 64124 

HELP WANTED 

CITY MANAGER FOR DIXIE 

GER. 

NEW 120 WATT DRIVE-IN amplifier, 

complete with cabinet, pre-amps. exciter 

supply, ramp panel, ale. $595 00, Like now 

ponable 35mm "Set-Up", includes two 

GERS AND ASSISTANT MAN- 

FOR ihree new Twin Shopping 

Acme projectors and sound-heads, 1 kw 

lamps, rectifiers, pedestals, amplifier, 

GENERAL EQUIPMENT. USED 

Mechaniams— £-7 and Sup« 

Brenkert, Lamphouses, bases, magazini 

soundheads. Simplex and RCA amplilie 

speakers, lens. 2.000 ft magazines, complete 

on platforms with rollers, con be 

used as rental set-up. or screening room; 

has oil plug-in connections, selling at half 

price, only $2,500, Lots of bargains; let us 

know your needs. HARDIN THEATRE 

SUPPLY CO., 714 SO. HAMPTON ROAD. 

DALLAS, TEX. 

LCLtflRlOG HOUSf 

THEATRES FOR SALE 

^LANSDALE THEATRE. LANSDALE. PA.; 

Wnle LansXle Th"oairB"i° Box"76?6. ffilodelphio, 

Pa,. 19101, Call Mr. Wilmording. 

LO 9-2100, 

requii 

1105 

;:>-;. r-.s in Houston, Texas. Exj: 

j u-lerences required. Opporor 

advancement with expanding 

y. General CINEMA Corp. Apply to 

son. Ir., P.O. Box 26717. Gullgale 

islon. Texas. Phone 713 932- 

Excellent oppor- 

Send complete job 

ences. photo and 

first letter, to Box- 

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GOOD USED SPEAKERS with koiled 

00, cords, $5 luaction boxes, $5,00. Howard 

Theaire S'upplies, PO Box 171, Saskatoon. 

Sask Canada 

EQUIPMENT FOR SALE 

NEW 

GER. EXPERIENCED IN HARDTOP 

-m theatre Send recent photo and 

to Box 310, Fayette, Alabama 

REPRESENTATIVE! Outdoor Ad- 

Service Compensation comite 

with ability. Protected territory, 

i/ide Company. Chetek, Wise, 

_ 

POSITIONS WANTED 

UTIVEGENEHAL MANAGER, 

in all phases of theatre busi 

week nights and all day S 

Sunday. Boxoflice, 10010, 

D AND PROJECTION ENGINEER. 

desires position with small circuit 

e'-Mar^lTTB. 

BMomce, 'lOoYs.'^ 

WIRE SHOWMAN. BEST 

industry 

in Miami area. Boxoffice, 1102. 

SETIC MANAGER: 

CE. all phases oj 

boxolfice minded 

jos-.tion Luke Smil 

Nebraska. 

coin,

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Joseph E.Levine 

coins a new word for"Box Office' 

coming in June . . 

backed with power-packed merchandising that'll mean Dingaka for y 

Joseph E. Levine p.êm, 

Stanley Baker Juliet Prowse ''Dingaka" sTegfried Mynhardt Ken campu coior °: 'Jamiej^

Boxoffice-March.01.1965

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