2010 Full year results - Unibail-Rodamco

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NEW EFFICIENT MARKETING TOOLS TO REACH OUT TO NEW CUSTOMERS Loyalty card Gift card • Launched in 5 centres in 2010 in France and Sweden • 50,000 subscriptions in Q4 2010 • 2011: Roll out in Unibail-Rodamco‟s other shopping centres • Introduced in 20 of Unibail-Rodamco‟s shopping centres in France, Spain, Sweden and Austria at the end of 2010 • Partnership with Natixis in France • €5.8 Mn sales over Christmas 2010 • 2011: Roll out in all French and Central Europe shopping centres 32
Another successful innovation in 2010 was the launch of a new customer relationship strategy with the implementation of gift and loyalty cards. Gift cards offer flexibility to the buyer and a wide range of choices to the recipient, who can use them in all of the shops in that centre, or even a selection of Unibail-Rodamco‟s centres in the region. Loyalty cards allow to benefit from several advantages such as private sales, special offers (-25% in Rosny 2 UGC cinema, -10% once a month in Auchan at Les Quatre Temps…), special free services like a personal shopper, beauty coach, kindergarten, parking… 33
Page 1 and 2: 2010 Annual Results Back to growth
Page 3 and 4: DISCLAIMER Unibail-Rodamco S.E., a
Page 6 and 7: FULL-YEAR 2010 FINANCIAL RESULTS in
Page 8 and 9: ASSET VALUES UP AGAIN IN 2010 in
Page 10: OUTPERFORMING OPERATIONAL RESULTS L
Page 13 and 14: Total consolidated shopping centres
Page 15 and 16: Despite the impact of bad weather i
Page 17 and 18: Focusing on the French portfolio, w
Page 19 and 20: Unibail-Rodamco‟s shopping centre
Page 21 and 22: Unibail-Rodamco has been very activ
Page 23 and 24: Dynamic leasing activity, especiall
Page 25 and 26: Large shopping centres continue to
Page 27 and 28: La Maquinista was extended by 16,14
Page 29 and 30: Donau Zentrum was extended by 25,87
Page 31: Lyon Part-Dieu was extended by 14,9
Page 35 and 36: Mobile applications are becoming an
Page 37 and 38: The Paris market accounted for 43%
Page 39 and 40: The office division in France perfo
Page 41 and 42: The environment remained challengin
Page 44: A STRATEGY PERFECTLY TAILORED TO FI
Page 47 and 48: There is a strong appetite from inv
Page 49 and 50: Unibail-Rodamco is focusing its att
Page 51 and 52: On July 15, 2010, Unibail-Rodamco f
Page 53 and 54: Unibail-Rodamco is focusing on larg
Page 56 and 57: A UNIQUE DEVELOPMENT PIPELINE ACROS
Page 58 and 59: SIGNIFICANT INCREASE IN DEVELOPMENT
Page 60 and 61: MAJOR ACHIEVEMENTS IN 2010 (1) Coun
Page 62 and 63: 50% OF JUMBOS TO BENEFIT FROM MASSI
Page 64 and 65: DELIVERING UNIQUE PROJECTS IN A LOW
Page 66: CHOOSING PRIME LOCATIONS IN PRIME C
Page 69 and 70: Construction works at Badajoz start
Page 71 and 72: Through the plan for “Grand Paris
Page 73 and 74: Unibail-Rodamco is investing in 2 t
Page 76 and 77: A SOUND FINANCIAL STRUCTURE AFTER D
Page 78 and 79: LOW COST OF DEBT SECURED FOR THE NE
Page 80 and 81: DISTRIBUTION • For 2010 fiscal ye
Page 82:
OUTLOOK Täby Centrum - Greater Sto
Page 85 and 86:
(1) Compound annual growth rate 85
Page 88:
2010 Annual Results Carré Sénart
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2010 Full year results - Unibail-Rodamco

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