2010 Full year results - Unibail-Rodamco
2010 Full year results - Unibail-Rodamco
2010 Full year results - Unibail-Rodamco
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A STRATEGY PERFECTLY TAILORED TO FIT THE CURRENT ENVIRONMENT<br />
Strategic Vision<br />
Environment & Opportunity<br />
• Refocus on large malls and capture value through<br />
disposals of mature assets<br />
• Strong investment market for quality assets<br />
• Extract growth in prime assets through<br />
• Re-tenanting<br />
• Re-designing<br />
• Re-marketing<br />
• Prime retailers focus on large shopping centres with<br />
sales intensity and traffic<br />
• Shopping centres with the widest retail and<br />
entertainment offer appeal to customers<br />
• Huge potential from deeper penetration into<br />
primary catchment area<br />
• Develop/Acquire prime new projects<br />
on a counter-cyclical basis<br />
• Limited competition from developers<br />
• Attractive land pricing<br />
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