2010 Full year results - Unibail-Rodamco

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DELIVERING GROWTH THROUGH REMARKETING Find my way Find my car HOME ACCESS CENTRE FINDING THE SHOPPING CENTRE Connect with my Facebook friends IN THE CAR PARK Find my shop Book my restaurant AT THE ENTRANCE Find my way with indoor GPS See special offers SOCIALISING & RESTING BEING WELCOMED Check cinema listings and book my seat GO SHOPPING GO SHOPPING LOYALTY CARD - GIFT CARD 34
Mobile applications are becoming an essential tool for shopping and for communications between the customers and the shopping centre. It is a fantastic tool to keep customers informed about new retailer introductions, events and special offers and entice them to visit the shopping centre more frequently. In Q4 <strong>2010</strong>, applications were launched for Vélizy 2 in France and La Maquinista in Spain, before being rolled out in several other shopping centres. The applications were downloaded more than 42,000 times during the last 3 months of the <strong>year</strong>. The iPhone application for Les Quatre Temps was launched at the start of 2011 and was the most downloaded lifestyle application in the first week of 2011 ahead of Shazam, Auchan, Leclerc and Le Printemps. Links to several social networking sites (e.g. Facebook) have also been developed. La Maquinista has more than 52,000 fans on Facebook for instance. This demonstrates that shopping centres are an easy and obvious place to meet and that people like to stay up to date on events in the centre. 35
Page 1 and 2: 2010 Annual Results Back to growth
Page 3 and 4: DISCLAIMER Unibail-Rodamco S.E., a
Page 6 and 7: FULL-YEAR 2010 FINANCIAL RESULTS in
Page 8 and 9: ASSET VALUES UP AGAIN IN 2010 in
Page 10: OUTPERFORMING OPERATIONAL RESULTS L
Page 13 and 14: Total consolidated shopping centres
Page 15 and 16: Despite the impact of bad weather i
Page 17 and 18: Focusing on the French portfolio, w
Page 19 and 20: Unibail-Rodamco‟s shopping centre
Page 21 and 22: Unibail-Rodamco has been very activ
Page 23 and 24: Dynamic leasing activity, especiall
Page 25 and 26: Large shopping centres continue to
Page 27 and 28: La Maquinista was extended by 16,14
Page 29 and 30: Donau Zentrum was extended by 25,87
Page 31 and 32: Lyon Part-Dieu was extended by 14,9
Page 33: Another successful innovation in 20
Page 37 and 38: The Paris market accounted for 43%
Page 39 and 40: The office division in France perfo
Page 41 and 42: The environment remained challengin
Page 44: A STRATEGY PERFECTLY TAILORED TO FI
Page 47 and 48: There is a strong appetite from inv
Page 49 and 50: Unibail-Rodamco is focusing its att
Page 51 and 52: On July 15, 2010, Unibail-Rodamco f
Page 53 and 54: Unibail-Rodamco is focusing on larg
Page 56 and 57: A UNIQUE DEVELOPMENT PIPELINE ACROS
Page 58 and 59: SIGNIFICANT INCREASE IN DEVELOPMENT
Page 60 and 61: MAJOR ACHIEVEMENTS IN 2010 (1) Coun
Page 62 and 63: 50% OF JUMBOS TO BENEFIT FROM MASSI
Page 64 and 65: DELIVERING UNIQUE PROJECTS IN A LOW
Page 66: CHOOSING PRIME LOCATIONS IN PRIME C
Page 69 and 70: Construction works at Badajoz start
Page 71 and 72: Through the plan for “Grand Paris
Page 73 and 74: Unibail-Rodamco is investing in 2 t
Page 76 and 77: A SOUND FINANCIAL STRUCTURE AFTER D
Page 78 and 79: LOW COST OF DEBT SECURED FOR THE NE
Page 80 and 81: DISTRIBUTION • For 2010 fiscal ye
Page 82: OUTLOOK Täby Centrum - Greater Sto
Page 85 and 86:
(1) Compound annual growth rate 85
Page 88:
2010 Annual Results Carré Sénart
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2010 Full year results - Unibail-Rodamco

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