2010 Full year results - Unibail-Rodamco
2010 Full year results - Unibail-Rodamco
2010 Full year results - Unibail-Rodamco
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Mobile applications are becoming an essential tool for shopping and for communications between the customers and the<br />
shopping centre. It is a fantastic tool to keep customers informed about new retailer introductions, events and special<br />
offers and entice them to visit the shopping centre more frequently.<br />
In Q4 <strong>2010</strong>, applications were launched for Vélizy 2 in France and La Maquinista in Spain, before being rolled out in<br />
several other shopping centres. The applications were downloaded more than 42,000 times during the last 3 months of<br />
the <strong>year</strong>.<br />
The iPhone application for Les Quatre Temps was launched at the start of 2011 and was the most downloaded lifestyle<br />
application in the first week of 2011 ahead of Shazam, Auchan, Leclerc and Le Printemps.<br />
Links to several social networking sites (e.g. Facebook) have also been developed. La Maquinista has more than 52,000<br />
fans on Facebook for instance. This demonstrates that shopping centres are an easy and obvious place to meet and that<br />
people like to stay up to date on events in the centre.<br />
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