2010 Full year results - Unibail-Rodamco

The environment remained challenging but improved compared to 2009. There was significant momentum at premium
shows with 51,500 exhibitors in 2010, representing a 3.6% increase compared to 2009. The number of visits to
professional shows increased by +2.6% compared to 2009.
In total, 942 events were held at VIPARIS venues in 2010: 309 shows, 126 conventions, and 507 corporate events. Q4
2010 was particularly strong, with several large shows such as the Motor show, the Boat show and SIAL.
The major shows have not been particularly affected by the crisis, as they have become landmark events for the public at
large. These established favourites include the “Agriculture show” (since 1926), the “Motor show” (since 1898), the “Boat
show” (since 1961), the “Paris Fair show” (since 1926) and the “Maison et Objet” furniture and decoration show (since
1998).
A new hall (35,000 m²) was opened in July 2010 in Villepinte, which is now the 5 th largest venue in Europe. This new hall
has been let to VIPARIS for 97 years.
Despite the impact of strikes and the adverse weather in December, visit numbers were satisfying with more than 9
million visits to VIPARIS‟ 10 venues in 2010, representing an increase of 245,000 over 2009.
At year-end 2010, pre-booking levels for 2011 are at 88%, within the normal level of 85-90%.
(1) NOI = net operating income
(2) Results consolidated under the equity method before allocation of financial costs
Figures may not add up due to rounding 41