Boxoffice-December.12.1966

NATIONAL EXECUTIVE EDITION • DECEMBER 12, 1966
lr>clatflnt tht SKlloruJ Ntwl PlfO of A" Ultloni
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Adam ond Eve (Michocl Parks ond Ulla Bcrgryd) explore Paradise in the 20th Century Fox presentation,
"The Bible
. .
In the Beginning," as produced by Dino Do Lourcntiis and directed by John Huston
National Screen Council members voted it the BOXOFFICE Blue Ribbon Aword for November as
both outstanding ond suitable entertoinmcnt for whole fomilics ... See Showmandiser Section

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i
LONDON—
i con,
I rejection,
I
j
For
[
ported
I
of
: reduced
I terly
I
'
pany,
I
rectors
I
Edward
I
urrows Is President
Of Allied Artists
M.U '^URK. Allied Artists Pictures
x)ard realigned its top management funcions
by electing Claude A. Giroux chairnan
of the board and George D. Burrows,
.vho has been a member of the board since
1943 and has served as executive vice-presi-
Gcorjic BuiTo\>s
Claude A. Giroux
flent since December 1945, as the new
president. Roger Hurlock, vice-president,
|Was elected to succeed Girou.x as chairman
lof the executive committee, he having been
ia director since 1958 and will continue in
|his capacity as chief operating officer. Wil-
,frid E. Dodd. president of Allied Artists International
Corp., a wholly owned subsidilary,
and a director since 1964, was elected
Ivicc-president of the parent company.
Morey continues as vice-presijdent,
Leonard Bogdanoff as secretaryjireasurcr
and Roy M. Brewer as assistant
ivice-prcsident.
The seven incumbent nominees of Allied
|.Artists Pictures Corp. were re-elected to the
.board of directors by an affirmative vote of
S5.! per cent of the preferred shareholders
and 81.5 per cent of the common stockholders
at the meeting held Friday (2). The
re-elected board, to serve for the ensuing
year, consists of Giroux, Burrows, Dodd.
Hurlock, Edward Morey, Paul Porzelt and
l!manuel L. Wolf. The proxies totaled
40,694 preferred shared and 759,708 commen
shares.
the first quarter of the current fiscal
! year, ending October 1, Allied Artists reprofits
of S78.800 on total revenues
SI. 283.000. Short-term loans have been
approximately Si 77.000 in the first
I five months of this fiscal year, Giroux said.
The executive committee of the board of
directors voted to omit payment of the quardividend
on the 5'i per cent accumuiative
convertible preferred stock of the com-
which is payable December 15.
British
Lion Rejects Offer
From Balcon and Reade
British Lion Films. Ltd.. dihave
rejected a cash oiler of more
than $5.6 million for its
common stock outstanding,
made la.st month by an .'Xnglo-
American group headed by Sir Michael Bal-
British film producer, and the Walter
Reade Organization of New York. A director
of British Lion was quoted by the
Wall Street Journal as saying that the board's
in effect, precludes a takeover.
BOXOFFICE :: December 12, 1966
JACK WARNER BOARD CHAIRMAN
Ben Kolmenson Is Named
Warner Bros. President
NF.W YORK—Warner Bros. Pictures
Inc., has named Benjamin Kalmenson a
president and chief
executive officer, succeeding
Jack L. Warner,
who was named
chairman of the
hoard, a newly created
post, and who
will remain as the
executive producer in
charge of motion picture
production. The
his stock in the company to Seven Arts
Productions. Ltd.
In other action here this week, the Warner
Bros, board declared its regular quarterly
dividend of 121 2 cents per share, payable
February 6 to holders of record January
6.
Kalmenson has been executive vice-president
and a director of Warner Bros, for the
last ten years and is a veteran of almost 40
years with the company and its predecessors.
He entered the industry in 1927 in Pittsburgh
as branch manager for First National
Pictures, a Warner Bros, predecessor. He
later served as branch manager for that company
in .Albany, Omaha and Kansas City.
In 1934 Kalmenson joined the Warner
Theatres division, subsequently moving into
the company's distribution arm as Central
district manager and later Eastern district
manager. He served as Southern and Western
sales manager and became general sales
manager in 1941 and was selected president
of Warner Bros. Pictures Distributing
Corp. and vice-president of Warner Bros.
Pictures. He was named executive vicepresident
and a director in 1956.
Kalmenson will be the first non-member
of the Warner family to head the company,
which was founded by Jack and his brothers
Harrv, Albert and Samuel.
Seven Arts Offers to Buy
Rest oi Warners' Stock
NEW YORK— Seven Arts Productions,
Ltd., has revealed that it will "make or cause
to be made within a reasonable time" an
offer to buy all outstanding shares of common
stock in Warner Bros. Pictures, Inc.,
at terms "at least equivalent" to those under
which it purchased 1,573.861 shares from
Jack L. Warner, president, and related interests
at S20 per share.
In a statement issued here Monday (5).
Seven Arts said the offer is contained in a
provision of the agreement with Warner and
that it is being made public to halt speculation
over why the company bought Warner's
shares. There are about 4.877,000 shares
of Warner Bros, stock outstanding.
The Seven Arts statement said it is studying
the "terms of any such offer" and indicated
that the possible method of acquiring
the shares hasn't been decided yet.
Warner Bros, would not comment on the
Seven .Arts statement, but a company official
was quoted by the Wall Street Journal as
saying that negotiations between the companies
are not taking place now and haven't
been held in the past.
Two Stockholder Suits Filed
To Halt Warners Stock Sale
NEW \ORK — Two stockholder
suits
have been filed in federal court here seeking
to halt the sale of Jack L. Warner's stock
in Warner Bros. Pictures to Seven Arts Productions,
Ltd. Latest action was filed here
Tuesday (6) by WB stockholder Larry Silberberg,
who said he owns 2,600 shares of
WB common stock.
Naming Jack L. Warner, Seven Arts and
Warner Bros. Pictures, Inc., the action
charges violation of the Clayton antitrust
act and asks that Seven Arts be restrained
from voting the acquired .stock, that it be
required to divest such stock and enjoined
from acquiring its stock in the future. It
also asks an accounting from the defendants
of expenses involved in the stock transfer.
A similar suit was filed earlier by stockholder
William B. Weinberger.
Stanley Warner Holders
Meet Jan. 12 to Elect 3
NEW ^'ORK—The proposed re-election
for two-year terms of three of the six directors
of Stanley Warner Corp. will be
on the agenda at the annual meeting of the
company's stockholders on January 12 in
Wilmington, Del.
Proposed for the re-election are S. H.
Fabian, president; Samuel Rosen, executive
vice-president, and Nathaniel Lapkin, first
vice-president.
Still on the board for another year are
Charles F. McKhann. W. Stewart Mc-
Donald, vice-president and treasurer, and
David Fogelson, general attorney and secretary.
Fabian Enterprises owns 374,106 shares
of common stock of Stanley Warner, representing
approximately 18 per cent of the
total outstanding, according to the proxy
statement.
Stanley Warner pays S500.000 annually
to Fabian Enterprises for the ser\ices of
Fabian and Rosen under the terms of an
agreement. The amount paid to Lapkin in
the last fiscal year amounted to SI 66,000,
and McDonald. 585,500.

Dissident Director Philip Levin Launches
Proxy Fight for Control of MGM
Nl« ^Ork— Philip J. I.cxin. dissident director of Metro-Gold«>n-Ma.vcr who
has been attacking the film company management since last February and who owns
about 10 per cent of the MGM stock, has notified the Securities and Exchange
Commission that he is launching a proxy fight for control of the company.
Levin, a minority of one on the MGM 12-man board, told the SEC, "I am
dissatisfied with the present management and have concluded that, in order to protect
my in\estnient, it is necessary to seek a change in the board of directors." He
further said he intends to solicit proxies and will pay all expenses necessary.
MGM president Robert H. O'Brien said the company would begin an attack
to defeat Le\in and announced that MGM has retained attorney Eouis Nizer as
special counsel with instructions "to take all necessary legal steps immediately."
In his statement, O'Brien said, "To protect the interests of all the stockholders,
we will do e>erything necessary to defeat the purpose of Mr. Eevin and free the
company once and for all from his obstruction." O'Brien charged Levin with
harassing MGM and its stockholders for more than a year, asserting that his
previous actions "were merely to lay a foundation" for a move to obtain "personal
control" of the company.
Levin's attorney, Martin Horwitz, was quoted Thursday (8) by the Wall Street
Journal as saying that additional forms would be filed with the SEC in the next
week, but he declined to say who would file them, or give the amount of MGM
shares held by the group.
The levin-management dispute broke into the open last February, at which
time Levin was removed from the executive committee. He subsequently sought
proxies to defeat a management proposal for a 2-for-l stock split and increase in
authorized shares to 5,0()\ worldwide gross income
tor the first nine months of 1966 totaled
5133,620,000, as compared with 5143,905,-
000 for the same period in 1965.
The board of directors of United Artists
have voted a special cash dividend of 25
cents per share on its common stock, payable
December 29 to stockholders of recoril
at the close of business December 16.
John L. Sinn Resigns UA
As President ol Television
NEW YORK—John L.
Sinn has resigned
as president of United Artists Television,
the resignation to become effective at some
time in the next several months once the
transfer of Sinn's duties has been arranged,
according to .Arthur B. Knm. president of
UA Corp.
Sinn leaves United .Artists Television
when profits for the first nine months of
1966 are ahead of 1965. He began his career
in television in 1948 as president of
Ziv Television, following 12 years of association
with the Frederic Ziv Co. as executive
vice-president. He has been supervising
pre-production plans for several new
TV projects, including "The Insider." with
the first of 30 one-hour shows of the new
series going before the cameras in January.
Sinn is also at work with United Artists on
the development of theatrical features which
will ultimately become the bases for various
TV series.
United Artists Circuit Net
For Year Has Big Gain
NEW YORK— United Artists Theatre
Circuit, in its annual report dated November
25, reported net income of $1,311,071
for fiscal 1966. compared with $1,119,315
for the preceding )car. For the year, ended
August 31, gross revenue totaled $41,660,-
180, up from $41,048,058 in 1965.
Presiiient Marshall Naify, in his letter to
stockholders, said the year had been one of
growth with debts refinanced and wholly
owned subsidiaries mergeil into the parent
company. United California Theatres and
Rowley United Theatres were absorbed and
the remaining 50 per cent interest in Randforce
Amusement was acquired, he said.
Naify outlined company operations in
207 theatres, 121 of which are owned by
UATC, and at least a 50 per cent interest
in 83 others, 49 of which arc owned, and
he detailed other operations including seven
CATV systems, non-theatre real estate
holdings and research and development including
a half-interest in D-150.
UA Board Approves
Transamerica Plan
Ni:\V >C)RK--rhc L'nitcd Artists Corp.
hoard of directors on Tuesday (6) approved
a plan, announced on November 20, under
which Transamerica Corp. would acquire
the film distribution company. At the same
time, the company declared a special 25-
cent dividend and reported a rise in its ninemonth
earnings.
Directors voted to recommend acceptance
by stockholders of the Transamerica offer
to exchange one share of Transamerica common
for each share of UA. or. at the option
of the shareholder, a package consisting of
one-half share of Transamerica common and
one-eighth share of a new Transamerica
$4.80 di\ idend preferred for each U.A share
The new preferred stock will carry a
cumulative dividend of 54.80 per share, he
convertible at will into Transamerica common
at $30 per share, be noncallable b\
Transamerica for eight years and be callable
thereat ter at $104.80. Each full share ol
preferred stock will be entitled to one vole
It is anticipated that the exchange will be
tax-free and. accordingly, the offer will be
conditioned upon its acceptance by the holders
of at least 80 per cent of the outstanding
UA common stock. Transamerica shareholders
also must vote on the plan.
The offer will be made as soon as all legal
requirements have been met, including registration
of Transamerica's preferred and
common stock under the Securities Act of
1933. and will be made only by means of a
prospectus to all U.\ shareholders.
Robert S. Benjamin. UA chairman, and
Arthur B. Krim, president, reported thai
January-September net income increased to
$10,830,000, or $2.25 per share, from
$9,451,000, or $2.23 per share, in the corresponding
period of 1965. Gross income
declined t'o $133,620,000 from $143,905.-
000 a year earlier. Indicated third quarter
profit rose slightly to $3,289,000 from $3,-
262.000 in the same quarter a year ago.
while gross income dropped to $39,772,000
from $48,362,000.
International Committees
Of WOMPI Are Named
,
Ni;W >()RK Miss Horothx Reeves, ^1
president of the Women of the Motion Pic- il
ture Industry. International, has announced fl
the appointment of the following committee ^
chairmen for the fiscal year, 1966-67: Betty
Hcmsiock, Des Moines, membership; Betty
Hieke. New York, Bulletin: Myrtle Parker.
Charlotte, by-laws; FIsie Parish. Dallas, extension;
Gladys Melson, Kansas City, finance;
Sylvia Lowe, Charlotte, industry service;
Helene Spears, Atlanta, leadership development;
Hilda Frishman, New York, r
publicity; Mary Kathcrine Baker, Memphis,
ways and means; Mary Hayslip, Kansas l1
City, Will Rogers Memorial Hospital; Hazel I
LeNoir, Kansas City, historian.
^
For the 1967 convention to be held in
New Orleans, Marie Berglund and Lee
Nickolaus, both of New Orleans, will serve
as co-chairmen.
BOXOFFICE :: December 12, 1966

I
1
Seven
'
pleted
I
1
Girls,"
'
shooting:
I
I
i September.
'
I
Set
'
now
'
I Angels,"
!
of
'
in
'
both
! start
I "There
AIP Plans 19 Releases
January-October
LOS ANCil It S- American
International
Pictures will launch the new year with the
heaviest production-distribution schedule in
its history, with a minimum of 19 features
slated for release from January through
!October, it was announced here Tuesday
1(6) by president James H. Nicholson and
executive vice-president Samuel Z. Arkoff.
Of the 19 projects. 12 are scheduled to go
ibefore the cameras between now and Sepitember.
with seven of these in production
between December and March. Four new
'feature film projects were also announced.
will be no first-of-the-year slowidown
at American International." Nicholison
and Arkoff said, "Factually, it will be
just the reverse. We have one big picture
I
shooting now, another starting in January.
I
two features in February and three rolling
in March. Approximately seven of AIP's
feature output will be made right here in
Hollywood and adjacent locations."
of the 19 features are already comor
in the final editing stage, Nicholson
and Arkoff revealed. The four new
features announced were "The Black Jacket
drama scheduled for September
an untitled action drama to roll
in March; "The Island of Amazons." next
August in Mexico, and "The End," a drama
of the future to go before the cameras next
These will all be filmed in color
and Panavision.
for production starts between now
and early 1967 are "The Glass Sphinx."
under way in Cairo. Egypt, in associ-
alion with Italian International: "The Devil's
a motorcycle action drama, starting
in January: "Sunset Strip" and "House
Dolls." rolling in February, the former
Hollywood and the other in Dublin; "The
Trip." and "The Hatfields and the McCoys."
set for March starts. In July. AIP will
"The Puppet Masters." adventure horror
drama to be made in Hollywood, and
"2267 A.D.—When the Sleeper Wakes."
WB's 'Camelot' to Premiere
In New York Oct. 1967
HOLLYWOOD—The Warner Bros, motion
picture production of "Camelot" will
have its world premiere on Oct. 25. 1967,
at the Warner Theatre on Broadway in New
York, it was announced by Jack L. Warner,
WB president and producer of the Alan Jay
Lerner-Fredcrick I.oewe musical extravaganza.
The film in Panavision and Technicolor
will be on a reserved-seat basis.
Warner made his announcement at the
Warner Studios in Burbank. Calif., at a
gathering for the press Thursday ( 1 ) on the
huge "Camelot" set for King Arthur's Round
Table, where filming began Monday (5).
Joining Warner were the other "Came'ot"
principals: Richard Harris, portraying King
Arthur: N'anessa Redgrave, making her
Hollywood debut as Queen Guenevere:
Franco Nero, depicting Sir Lancelot, and
Joshua Logan, who is directing the film.
BOXOFFICE :: December 12, 1966
Majors List 78 Features
Available in December
By FRANK LEYENDECKER
NEW YORK—Twelve of the 13 major
companies, all except American International,
will have a total of 18 new features
for release during the lush Christmas-New
Year's period, when motion picture attendance
always booms after the slow period of
early December. Three new roadshows will
open in December in key cities, particularly
New York and in Los Angeles to qualify
for the Academy Awards.
The 18 December 1966 releases are two
more than the 16 features released in December
1965. In addition. Governor Films
releasing "Carry On Cabby" for the Christ-
is
mas period.
The December 1966 product is predominantly
in color, including the roadshows,
Columbia's "A Man for .'Ml Seasons," 20th
Century-Fox's "The Sand Pebbles" and
MGM'S "Grand Prix," the latter also in
Cinerama. Others, most of them ideal for
family showings, are Walt Disney's "Follow
Me. Boys." which is at the Radio City Music
Hall in New York and the majority of key
cities at Christmas time: "After the Fox,"
starring Peter .Sellers, and "A Funny Thing
Happened on the Way to the Forum." both
from United Artists: "Gambit" and "Funeral
in Berlin." both starring Michael Caine;
Arrivederci. Baby." starring Tony Curtis:
"Run for Your Wife," this being originally
scheduled for Movie Month release; "The
Spy With the Cold Nose" and ".Shoot Loud,
Louder ... I Don't Understand," both
Embassy releases; "The Brides of Fu Manchu."
"Penelope" and "One of Our Spies Is
Missing." made from the "Man From
U.N.C^L.E." TV series; "Rage." "Murderers'
Row," one of the Matt Helm spy series,
and "After You. Comrade." made in Australia.
However, a few of the more sexy
pictures, such as "Rage." "A Funny Thing
Happened" and "Murderers' Row," are better
suited to adult patronage.
.More than ever in 1966. the trend of
filmmaking is towards Europe, only "Follow
Me, Boys," "Penelope" and "Murderers'
Row" having been filmed in Hollywood.
Biaken down by companies, the December
1966 releases are:
ALLIED ARTISTS—"Run for Your
Wife." in color, starring Ugo Tognazzi.
Italian star, and Marina Vlady. Rhonda
Fleming and Juliet Prowse. this being originally
set for Movie Month release in October.
AMERICAN
INTERNATIONAL—No
regular December release.
BUENA VISTA—'Follow Me, Boys," in
color, starring Fred MacMurray, Vera
Miles, Lillian Gish and Charlie Ruggles.
COLUMBIA—"Rage." filmed in Mexico
in color, starring Glenn Ford and Stella
Stevens; "Murderers' Row," a Matt Helm
film in color, starring Dean Martin. .\nn-
Margret. Karl Maiden and Camilla Sparv,
as well as key city showings of "A Man for
All Seasoni," made in England in Technicolor,
starring Paul Scofield, Wendy Hiller,
Robert Shaw. Susannah York, Leo McKcrn
and Orson Welles.
EMBASSY— "The Spy With the Cold
Nose." made in England in color, starring
Laurence Harvey. Daliah Lavi and Lionel
Jeffries, and "Shoot Loud. Louder ... I
Don't Understand," made in Rome in color,
starring Marcello Masiroianni and Raquel
Welch.
CONTINENTAL— "After You, Comrade."
made in Australia in color, with
Jamie Uys starred.
MGM — "Penelope." made partly in New
York in color, starring Natalie Wood, Dick
Shawn, Ian Bannen and Peter Falk; "One
of Our Spies Is Missing." in color, made
from the TV series, "The Man From
U.N.C.L.E.," with Robert Vaughn, David
McCallum. Dorothy Provine and Rip Torn,
and the roadshow presentation of the
Cinerama picture. "Grand Pri.x," in color,
starring James Garner, Eva Marie Saint,
Toshiro Mifune, Jessica Walter and Yves
Montand.
PARAMOUNT — "Funeral in Berlin,"
filmed in that city in color, starring Michael
Cainc. llva Renzi. Oscar Homolka and Paul
Hubschmidt. and "Arrivederci. Baby."
filmed in Europe in color, starring Tony
Curtis and Rosanna Schiaffino with Nancy
Kwan, Lionel Jeffries and Zsa Zsa Gabor.
SEVEN ARTS—"The Brides of Fu Manchu."
filmed in Europe in color, starring
Christopher Lee with Marie Versini.
TWENTIETH CENTURY-FOX—"The
Sand Pebbles." filmed in Cambodia in
color, starring Steve McQueen. Richard
Attenborough. Richard Crenna and Candice
Bergen, for roadshow presentation.
UNITED ARTISTS—"After the Fox."
filmed in Rome in color, starring Peter
Sellers. Victor Mature and Britt Ekland
with Martin Balsam. Lydia Brazzi and Akim
Tamiroff. and "A Funny Thing Happened
on the Wav to the Forum.' filmed in Spam
in color, starring Zero Mostel. Phil Silvers.
Buster Keaton and — Jack Gilford.
UNIVERSAL "Gambit, " filmed in England
in color, starring Shirley MacLaine,
Michael Caine and Herbert Lorn.
WARNER BROS—"Any Wednesday,"
in color, starring Jason Robards. Jane Fonda.
Dean Jones and Rosemary Murphy.
Warner Bros. Film Retitled
HOLL>'WOOD — "Count Down" is the
new title for Warner Bros.' feature film
""Moonshot," story of man's conquest of
space based on the novel, "The Pilgrim
Project."

Corwin Scores Distributors for 'Racing'
To Show Their Major Films on TV
MILWAUKEE— Speaking before the
Wisconsin Theatre Owners Ass'n convention
here Tuesday (6). Sherriil C. Corwin.
president of the National Ass'n of Theatre
Owners, blasted at distribution's policies of
rushing theatrical features into television release,
charging that "we are approaching a
point where our living room competition
may soon be described as "last month's
movie' or maybe 'last week's" and we might
wake up tomorrow to find that we are playing
day-and-date.
Some Concurrent With Sub-Runs
"Whereas until the past year or so, the
features which were telecast 'hot off the
screen' were generally second-rate movies,
now caution, wisdom and logic seem to have
been thrown to the wind. Major caliber pictures,
the multimillion dollar type of attractions,
are being rushed to our customers'
2 1 -inch screens sometimes before they have
even finished their first theatrical cycle,"
Corwin continued. "Important pictures in
some cases are playing on TV concurrcnl
with sub-run showings."
He asked why these films must be "raced
to TV in a bare 18 months. 15 months or
sometimes a short year after we have used
our best efforts lo earn money for their distributors
in our first-run theatres." He emphasized
such releases were a year or \5
months after the firxi release and that with
limited numbers of prints, "sub runs are
being cold-bloodedly ignored and all theatres
endangered."
A "fearsome" aspect of the problem.
Corwin said, is that the present and future
treasury of alltime classics is being raided.
He specified those hits which could be
brought back several times for rerelease to
substantial grosses, such as "Gone With ihc
Wind," the many Disney reissues and the
recent rerelease of "The Ten Commandments."
Then, he added: "But now we read
that such blockbusters as "Cleopatra' have
been sold to TV long before their full theatrical
potential has been explored. Will we
read tomorrow that 'The Sound of Music'
is on its way, too?"
Time to .Viiswcr Queries
He emphasized that no distributor has yet
taken the step of making a condition of TV
sales the running of ai least a one-minute
trailer selling that company's new movie
which will be playing in Ihealres when the
older one is on TV.
"I believe," Corwin continued, "ilie hour
is at hand for company presidents to answer
our challenging queries: Do they want to
preserve the primary market—our theatres
—which deliver millions and millions in
grosses, and which build reputations for
their films that make them highly desirable
to TV networks? Will the distribution leaders
do everything within their power to
equalize the harm that is being done us?
Will they make a hard, honest and perhaps
agonizing appraisal of the dangerous future
that impends if they do not act?"
Corwin also acknowledged a resolution
adopted by the board of the Wisconsin Theatre
Owners Ass'n calling for a broad exploration
of National Movie Month and
containing proposals for its impro\emcnt.
He said the results of the recent Movie
Month are being thoroughly analyzed and
will be discussed at the NATO executive
committee and board of directors meeting
in January, when all suggestions, criticisms
and future prospects will be evaluated for
discussion when exhibition's leaders visit ihc
film company heads.
He said he plans to meet with distribution
sales executives this week in New York to
discuss the distressing situation faced by
small theatre owners and he hoped the talks
would lead to the development of workable
and reasonable formulas for the relief of the
litllc
exhibitor.
Wisconsin Theatremen
Rename E. E. Johnson
Mil. \VAI:KF:H— Edward E. Johnson was
re-elected president of the Wisconsin Ass'n
of Theatre Owners at the group's 3.^rd annual
convention here Tuesday and Wednesday
((i and 7). The other officers are Dean
Eitzgerald, vice-president; Ranee Mason,
secretary, and Harold Hamley, treasurer.
Henry Kratz was renamed executive secretary.
Directors besides the officers are Ben D.
Marcus of Milwaukee, at large; Rudy Koutnik.
New Berlin; Frank Eesmeister, Dodgeville;
Ed Boness, Elroy; Don Deakin, Wisconsin
Dells; Otto .Settele, Clintonville; Sig
Goldberg, Wausau; Larry Beltz, Wausau;
Jack McWilliams, Portage.
A registration of 250 persons marked the
largest gathering in years. Margaret Twyman,
community relations director of the
Motion Picture Ass'n of America, in her
address, reviewed some of the letters that
she received. She said she personally answers
each one, but some she puts in her
"crackpot file." .Xs an example, one person
wrote in complaint of "obscene motion pictures,"
and another wrote that those responsible
for ""obscene movies should drop dead "
.Mrs. Twyman also pointed up the need
for cooperation from all exhibitors in the
conmiunications project concerning the I'ederation
of Women's Clubs. She said prizes
arc being offered to encourage further participation.
Bjn Marcus, board chairman of the association
and Dennis C. Kelsey of the Small
Business -Administration also were speakers,
Elmer Brennan, manager of the West
Theatre in Green Bay. was named the Showman
of the year. He received a SI 00 savings
bond and a citation. First runner-up
was Wayne Berkely. manager of the Viking
in .Appleton, and second runner-up. Bud
Owen, manager of the Vic, Green Bay,
Public Relations Role
For Exhibitors Urged
Mll.W.M KEE— Because most citizens
never get any closer to Holl\ wood than to
you. Mr. Exhibitor, they must rely on you
for all projects which relate to motion pictures,"
Mrs. Margaret G. Twyman, director
of community relations for the Motion Picture
Ass'n of America, told the Wisconsin
Theatre Owners Ass'n convention here.
Speaking on "Teamwork's the Answer,"
Mrs. Twyman reported on her department's
work with the General Federation of
Woman's Clubs and the national awards
program for the most constructive club programs
about motion pictures. And, she
urged theatremen to provide their aid. saying,
"This project cannot succeed without
the dedicated assistance of exhibitors everywhere.
If I reflect a sense of urgency about
this program it is because I feel a sense of
urgency. We know that to most people in
most communities you are the movie industry."
Pointing out that her department is prepared
to help exhibitors. Mrs. Twyman
continued: "If a club leader approaches you
for help in planning a meeting, or asks you
to give a speech, let us know and we will
send you an industry spokesman's information
kit. which contains brief summaries of
important information about the motion
picture industry. It answers most of the
questions asked by most people about our
business.
""We are persuaded that women's clubs
play a vitally important role in the molding
of public opinion." Mrs. Twyman commented,
"and this applies to clubs in tiny
towns as well as those in big cities. In
turn, public opinion affects your boxoffice.
It affects the legislation which brings influences
to bear on our industry. And counting
organization leaders among our friends
certainly affects our own sense of well-being
in our neighborhoods and in our communities."
She concluded: "The public is our elusive
temperamental quarry, and we must not ever
'let down' in our efforts to win their understanding,
their praise and their respect."
High Court Upholds NLRB
In Projectionist Dispute
\\.\SH1NG10N - Ihc Supreme Court
on Monday (5) refused to review an lATSE
plea based on the contention that merely
because a film exhibitor looks to a union
for experienced projectionists, this does not
necessarily mean a closed-shop agreement in
Molaiion of the Taft-Hartley national labor
relations statute.
.According to the National Labor Relations
Board, the lATSE violated the law by
refusing to refer a non-member for a job
as a projectionist in one of seven theatres
operated by the Skouras circuit in Bergen
County, N.J.
The ruling was affirmed by the third
circuit
court of appeals.
8
BOXOFFICE :: December 12, 1966

I
Of
I
) More Committees
Named by NATO
MllAV.\LK.Ht— I he lorm.iiion of three
Sew national committees to expand the op-
'rrations of the National Ass"n of Theatre
Jwners was disclosed here Tuesday (6) by
'ihcrrill C. Corwin, president, in his speech
fiefore the Wisconsin Theatre Owners Ass'n
!;onvention. The committees are the public
iffairs committee, the audience trends
Lommittee and the young NATO committee.
the first, Corwin said: "The Public
Kffaii^ Committee will devote its efforts
•and talents to national promotions, public
relations, civic activities, community relations
and other matters in the sphere of public
affairs. We will thus have, at the national
level, a working group ready to handle mailers
of such scope as, for instance, a National
Movie Month or a Savings Bond
iDrive. They will also devise and develop
new campaigns designed to stimulate business
and polish the image of exhibition. They
will serve as a clearing house for ideas and
be available for many matters of universal
concern."
The audience trends committee, Corwin
said, will be composed of film buyers
and bookers for all sections of the country
and from various types of operations. "They
will gather periodically to discuss booking
patterns, audience reactions, changing
tastes, film ideas and other things which
might aid each of us. These experts, whose
duty it is to keep a finger on the public pulse
and an ear to the boxoffice heartbeat will,
in addition to their meetings, be in contact
by phone." Corwin emphasized that the
committee would, under no circumstances,
engage in anything that might be suspect
under antitrust laws. "Theirs will be conferences
on ways and means of improving
business through improved bookings, based
on experience throughout the land," he
added.
The goal of the young NATO committee,
Corwin continued, will be to organize
into a vital force the youthful members of
exhibition, the young executives and, in
some cases the second generation of exhibition's
pioneers, who will be looked to
lor leadership in the N.ATO of tomorrow.
"When they are rolling in high gear." Corwin
said, "we will anticipate from them a
new, unprejudiced, youthful look at our
business and our operations. They will center
and work on items of particular interest
to their age group, such as the recruitment
and training of new manpower and how to
step up the appeal of moviegoing to today's
generation."
Albert E. Sindlinger Weds
WALLLNGFORD, PA. — Albert E.
Sindlinger. president of the nationwide market
research firm of Sindlinger & Co., was
married to Nellie Hovanesian, daughter of
Mr. and Mrs. Avedia Hovanesian of Detroit,
in Wallingford Presbyterian Church here.
The Sindlingers will make their home here.
Officers of the Sindlinger firm are in Norwood,
Pa., Detroit and' New "i'ork City.
Show-A-Roma Conunittees
Meet to Set Up Plans
KANSAS Cn Y—A scries ot conuiiitlec
meetings were held here to set up plans for
Show-A-Rama X, annual exhibitor gathering-tradeshow
sponsored by the United Motion
Picture Ass'n, to be held February 27-
March 1 at the new Muehlebach Hotel Convention
Center.
The business building committee, headed
by Doug Lightner. chairman, met on Friday
(2), with Scott Dickinson, Dale Stewart and
Jack Winningham in attendance. Preparations
for the selection of the annual Showman
of the Year are now under way, with
suggestions now being solicited for the
award. The Showman of the Year award is
given to the representative exhibitor who
exercises the best procedures for good film
merchandising.
On Tuesday (6). general committee cochairmen
Leon Hoofnagle and Dick Conley
met with Lightner and arranged to push for
presentation of production reels from producer-distributors.
Practically all of the distributors
have agreed to participate in the
forthcoming product sessions of the convention.
Interest also is keen in the selection of top
personalities from Hollywood and other centers
to appear at Show-.-\-Rama X. Concentrated
study is being directed on the selection
of the Star of the Year and prospects
reportedly are bright with a glittering array
of stars available.
Jim Cook, chairman of the small business
committee, was here to work on numerous
projects. Cook is studying the format of a
proposal being prepared by Don Bowin,
Dickinson manager at Waterloo, Iowa, calling
for establishment of a retirement plan
for managers and exhibitors, especially in
towns and circuits where no such plan is
available.
Merchandising Meetings
Held by MGM on 'Prix'
NL;\\ 'tOkK— ,\ luo-d.iy merchandising
seminar was conducted by MGM on
"Grand Prix" Thursday and Friday (8, 9)
at the Americana Hotel here, according to
Dan S. Terrell, executive director of the advertising,
publicity and promotion departments.
The .sessions were attended by 80
members of MG.M's advertising, publicity
and exploitation departments.
Terrell said the purpose of the meetings
was to present "a comprehensive picture of
the campaign for the picture, which will
have its world premiere December 21 at the
Warner Cinerama Theatre here.
Both eight-day sessions were conducted
by Emery Austin, assistant director of advertising,
publicity and exploitation.
Sawyer-Dolby of Cromore
Elected Food Ass'n V-P
I IMHl RST. N.^.—Gordon R. Sawyer-
Dolby, vice-president for marketing of Cramore
Products. Inc., was elected vice-president
of the Institutional Food Service Manufacturers
Ass'n at its November meeting
held in Chicago.
Crown Int'I to Embark
On Global Expansion
HOLLYWOOD — Crown
International
Pictures will embark upon an important expansion
program in 1967 to become a major
independent distributor on a worldwide
basis, it has been announced by Newton P.
Red" Jacobs, president.
Jacobs said the program was prompted by
the lack ot a strong independent organization
"which many producers and production
companies are looking for today. These
producers," he said, "want an independent
organization where their features can get
the special handling required to secure distribution
in depth and maximum film rental."
He defined special handling with regards
to advertising and sales and he claimed
the majors arc not equipped to handle the
modest-budget features or art films because
they must concentrate their efforts on the
multimillion dollar productions.
Assisting Jacobs will be Mark Tenser,
vice-president in charge of advertising; Jules
Gerelick. general sales manager, and Albert
Schiller, controller.
Jacobs said that Crown would have either
its own exchange or a franchise distributor
in every distribution center m the U.S. and
Canada.
"Road to Nashville," Technicolor country
musical now playing prerelease engagements
in the South, will go into general distribution
in the spring. In addition, "Hell
on Wheels," now in production, will be a
spring release. Jacobs is negotiating for six
additional features to complete the 1967
schedule.
Jacobs, a veteran motion picture distributor,
was RKO's youngest branch manager
in 1924. He formed Favorite Films of
California, Inc., and became its president
in 194S. Favorite Films is the largest independent
distributor in the I .' Western states.
He formed Crown International in 1962, but
fell that the market was not right at that
time for what he termed the "big move."
OK Three More Petitions
For NGC Acquisitions
M \S ^Okk I'ciiiions In National
General Corp. for the acquisition of three
additional theatres have been approved by
Federal Judge Edmund L. Palmieri. The
house includes a 1.525-seater in South Euclid,
Ohio; a 900-seat house in Great Falls.
Mont., and a 1.000-car drive-in in Salt Lake
City, Utah. Decision was reserved on an
825-seat theatre in Provo, Utah.
20th-Fox to Distribute
MPO's 'Come Spy With Me'
NEW ^'ORR—Twentieth Century-Fox
has acquired distribution rights in the western
hemisphere to "Come Spy With Me,"
produced by MPO Pictures Corp. in association
with Futurama Entertainment Corp.
.Man v. Iselin was the executive producer
on the picture which was produced in the
Caribbean in De Luxe Color and directed
by Marshall Stone. Troy Donahue stars.
BOXOFFICE :: December 12, 1966 9

Reveals Drive-In Gross
Cut 22% Under DST
COLUMBUS, OHIO—Ken Prickeit.
executive secretary of the Independent Theatre
Owners of Ohio, in his December 5
bulletin to the memhcrship, asserted, "In
checking with the surrounding stales and
people who have had daylight saving time.
we find after very careful study that an outdoor
theatre that has to operate under DST
grosses 22 per cent less than the same theatre
that operates on Eastern standard time.
"We also find." Prickeit continues, "that
an indoor theatre operating where they have
DST grosses eight per cent less than a theatre
that operates under Eastern standard
time."
Prickett urged, "We feel it is economically
very important to every exhibitor in
this state to do his utmost to contact both
the senators and representatives and make
known your feelings concerning the law. I
repeat, unless a bill is passed by the Ohio
legislature making Eastern time the standard
time of his state, all of Ohio will automatically
go on DST April 1, 1967 and it will
continue for six months. There is no way to
avoid it, there is no local option and no local
choice. It must be by action of the legislature,
and while various groups may be affected
as much as the theatre industry, they
are all engrossed in their little private gain
or project and are paying very little attention
to this.
"Some exhibitors," Prickett wrote, "have
contacted legislators and made their wants
known, but in contacting legislators in quantities
as we do we find that most of them are
not even aware of this new law and very few
have had any kind of response from the
voters in their area. Now, if you wish to
defeat DST, you must make your wishes
known to your legislators."
20th-Fox Reported Hitting
AU-Time Production High
HOLLYWOOD — Produclion at 2nth
Century-Fox studio is at an all-time high,
according to a spokesman here. With approximately
S75 million invested in 51
films, of which 35 are in the editing stage
or awaiting release, vigorous activity is reported
in all departments.
Nineteen writers and 26 producers are
being kept busy. Also Harry Joe Brown jr.
has contracted to produce low-budget films
with New York locales. The ex-MGM director
is expected to join the company following
current New York meetings.
W. S. Connelly to New Post
In Kodak Controller Unit
K()( 111 SI I R. N "i Wilbur S C onnclly
has been appointed coordinator of accounting
manuals and procedures issued by
the general controller's office, Eastman Kodak
Co.
Connelly, who is a certified public accountant
of the state of Tennessee, has been
with Eastman since 1933.
Adleman Interests Merge
With Clark Service
I'HIl.VDEIPHl.A—States Film Service
and Victoria Shipping Services, Ltd., have
merged with the Clark Service, Inc., division
Shown above are Mover Adleman,
center, flunked by his sons, Edward
.\dlemun, left and Stanley .Adleman.
right.
of National Film Service, operating film
shipping depots in Albany, Buffalo, Chicago
and Washington, in addition to Philadelphia,
according to Meyer Adleman, president
of States and Victoria services.
Adleman will be the chief administrative
officer of all the companies; Thomas H.
Lark will continue as vice-president in
charge of the Clark Service division and
Edward and Stanley Adleman, Meyer's sons,
will continue in their capacities of heading
States Film Service in Cincinnati,
Cleveland and Indianapolis and Victoria
Shipping Services of Saint John, Toronto,
Winnipeg, Calgary and Vancouver in Canada,
respectively.
Louis Goffman acted on behalf of Mrs.
Margaret M. Clark, widow of the late
James P. Clark in the transaction, Adleman
and Clark having been lifelong partners.
National Film Service operates in 33 exchange
territories for the physical distribution
and inspection of film.
Cinerama Purchases Rights
To Life's MacArthur Story
NEW YORK—C inerama. Inc. and Time,
Inc., announce the acquisition by Cinerama
for an undisclosed sum of film rights for
Gen. Douglas MacArthur's "Reminiscences."
Life Mag.azine, through its parent company.
Time. Inc., controls all rights to the
book, which was originally published in its
pages, and will make its vast amount of research
gathered in connection with the
serialization available to Cinerama, as well
as helping in any other ways it can.
"The filming of this multimillion-dollar
production, the first film under ihe new
Cinerama production program, will take
place in the Far East on the actual sites of
historic importance," said William R. Forman,
president of Cinerama.
Milo O. Frank, vice-president in charge
of production for Cinerama, will supervise
the project. Howard G. Minsky, executive
vice-president, will coordinate. Time. Inc..
was represented in the negotiations by the
Mitchell J. Hamilburg agency.
Sfandard S- Poor's Survey Notes:
Film Showings on TV
Hurting Theatres
NIW YORK— Standard & Poor's, in its
current analysis of amusement business,
reported early this month that "It should
be noted that highly successful TV showings
reportedly have had an adverse impact on
theatre revenues."
The report pointed out that film production-distribution
has recei\ed substantial
publicity in recent months, much of it on
"record TV licensing agreements."
S&P recognized that the uptrend in prices ,
paid for telecasting feature films "undoubtedly
adds to the value of film libraries,"
hut it also cautioned that "profit margins
on TV licensing receipts will narrow
because of larger deferred costs and screen
guilds' participation in post- 1960 films.
"On balance," S&P concluded, "the increasing
importance of TV income adds
some stability to profits and boosts earnings
potentials, but public response to new feature
films will continue to be of major significance,"
Group Sales by Trans-Lux
For Non-Roadshow Pictures
NEW ^ORK—Trans-Lux The.itres plans
to pursue group sales lor non-roadshow pictures
of the type that "lend themselves tc
this type of activity," and will start a pilot
project with Universal's "Fahrenheit 451,"
scheduled to open a continuous run at the
Trans-Lux Playhouse, Washington, D.C.,
before Christmas, according to Richard
Carlton, vice-president in charge of the
company's entertainment division.
Carlton points to schools as a potent
group sales area which contributed to the
continuing success of MGM's hard-ticket
film, "Doctor Zhivago" at the new Trans-
Lux in Harrisburg, Pa., where it established
its own high in boxofticc receipts in its tenth
week ending November 29. "We attribute
much of this strength to a highly concentrated
group sales effort," he said.
He afso mentioned other areas which
could fall into group sales development,
such as the earl\ morning "nights out at the
movies" for industrial employes who end
their working days past midnight or in the
morning," which Trans-Lux m.ay establish
at its Detroit Krim Theatre,
"Theatre attendance is growing" and with
a liitic imagination and effort, we can certainly
hasten the pace at which the movie
habit penelraies even the strongest areas of
resistance," Carlton pointed out.
'Is Paris Burning?' Praised
In Catholic Film Newsletter
M:W 'lORK—The current December I
edition of the widely circulated Catholic
Film Newsletter contains a two-column recommendation
for the Paramount-Seven
.Arts-Ray Stark presentation of "Is Paris
Burning?"
10 BOXOFFICE December 12, 1966

I
based
. . Mel
. . Also
. . Producer
. .
"^^oUifdMMd '^cfront
Universal Starts Two New Films;
Busiest December Since 1954
With the ii.irt ot two new t'ilnib List ueck.
(Universal has embarked on its busiest Detember
feature production schedule since
[l954. The films are "Perils of Pauline" with
Pal Boone and Pamela Austin and "Games."
[Technicolor suspense shocker starring Si-
Imone Signoret. James Caan and Katharine
Ross. This makes four motion pictures now
jbefore the cameras. These, in addition to
ilhe 11 films in the television department.
imakes about 6.000 film workers collecting
ipaychecks. Universal contract actor George
IFurth has been assigned a featured role in
"Games." Furth will portray the role of a
"pop" artist who is the rage of New York.
Curtis Harrington is directing for producer
George Edwards . currently before
the cameras are "The King's Pirate." star-
Iring Doug McClurc. Jill St. John and Guy
jStockwell. and "The Battle Horns," toplining
Charlton Heston. Maximilian Schell,
Kalhryn Hays and Leslie Nielsen . . . Pro-
Iducer A. C. Lyies set veteran director Lesley
Sclander to handle his independent produc-
|tion for Paramount's "The Bushwhackers."
on a screenplay by Ste\e Fisher. The
film marks the 151st feature film for Sclander,
and his 30th year as a director.
I
Simultaneously
set was Howard Keel to play a
river boat gambler and gunfighter. and Roy
Rogers jr.. son of Roy Rogers and Dale
Evans, to make his motion picture debut as
a young rancher. The film goes before the
cameras this month . Mel Ferrer
has completed the casting for Audrey Hef)-
burn's starrer. "Wait . . . Until Dark." with
the signing of character actor Jack Weston
for the role of an e,\-cop con man. which
Ferrer is making for Warner Bros. Previously
signed are Alan Arkin. Richard Crenna.
Efrem Zimbalist jr.. Gloria Herron and international
model Samantha Jones . . . Producer
George Englund and director Jack
Cardiff are currently in Kingston. Jamaica.
to complete pre-production preparations for
MGM"s "Dark of the Sun." which starts the
middle of January with Rod Taylor and Jim
Brown co-starring. The company will headquarter
at Kingston and Port .Maria during
the extensive location filming.
'Girl in the Turquoise Bildni'
Set for NGP Schedule
National Ciencral Productions has set a
second project with Bud Yorkin and Norman
Lear's Tandem Productions and Columbia
Pictures, titled "The Girl in the
Turquoise Bikini." based on the novel by
Muriel Resnik. Yorkin will direct and Lear
produce "Bikini" with a screenwriter to be
set shortly, and shooting pencilled in for
late next year. Acquisition of the new property
marks the ninth film to ha\e been set
under the National General Productions
banner
, Ferrer said he obtained the
.By SYD CASSYD
rights for "Peter Pan." which he is casting
with Mia Farrow playing the lead, from the
Ormond Street Hospital for Sick Children.
This is the fund which was left the rights by
the author. It will be produced under the
Eady plan for nearly S5 million with Leslie
Bricusse writing both the new score and
screenplay . . . Levy-Gardner-Laven Productions,
in association with Four Star Productions,
has purchased "Circle of Jackals"
by Gilbert Ralston and Lou .Morheim. Producer
Arthur Gardner plans to film the
feature late in 1967 . . "How to Make
.
Yourself Miserable," a best-selling, non-fiction
book by Dan Greenberg and .Marcia
Jacobs, which is a collection of humorous
and satirical observations on the acceptance
of rejection in today's society, goes into a
Broadway play, under George Schlatter
Productions. Greenberg, who wrote "How
to Be a Jewish Mother." and Miss Jacobs
will be consultants on the property which is
also slated for the screen . . . Samuel Goldwyn
jr. announced the purchase of "Cotton
Comes to Harlem." an action-melodrama by
Chester Himes. Filming is planned following
".April Morning." which John Ford will direct.
Anthony Mann to
Produce,
Direct 'Dandy in Aspic'
Anthony Mann will both produce and
direct the screen version of Derek Marlowe's
best-selling no\el. "A Dandy in Aspic,"
Mann's first film in which he handles
both chores. The picture will be filmed entirely
on location in Austria, Germany and
London, for Columbia Pictures release. A
February starling date is planned with a
major cast soon to be announced . . Executive
.
producer Charles V'etter and producer
Charles Reynolds chose British stage and
screen actor Martin Benson for the major
role of General Chan Lu in the adventure
drama, "Battle Beneath the Earth," which
Montgomery Tully is currently directing in
London for .MdM release. Based on an
original screenplay by L. Z. Hargreaves. this
Reynolds-V'etter production has Kerwin
Mathews and Viviane Ventura starring.
Two-time Academy -Award-winner Tom
Howard director special effects . . .
is of
Serge Bourguignon was set to produce and
direct the original screenplay. "The Motorcycle."
following the closing of a deal
whereby the story rights were bought from
the Hakim Brothers by British producers
William Sassoon and Ronald O'Rahilly.
Preparations are already under way to start
filming the end of January in France.
Switzerland and Germany, following completion
of filming and editing of his current
production. "Two Weeks in September."
now filming in France with Brigitte Bardol
and Laurent Terzieff . . . Sydney Pollack
will direct the original screenplay by William
Norton, titled "The Scalphunters."
Start is set for Januarv in Technicolor and
Panavision. Burt Lancaster and Telly Savalas
will star in the Levy-Gardner-Laven Productions
film for United Artists release, with
Lancaster's Norlan Productions acting in association
with LGL . . . Richard Rush, now
that he has returned from a brief Mexican
vacation, has begun preparations on "Don't
Talk to Me, I'm in Training." which he will
produce and direct for American International.
George Peppard Stars Again
In Third for Universal
Cioorgc Pcpp.ird. for his third consecutive
picture at Universal, will star in the studio's
forthcoming suspense mystery. "Crisscross."
which will be produced by Edward
J. Montagne, from an original screenplay by
Phil Reisnian jr. Production is scheduled to
start in January. British director John Guillerman
will direct . . . Louis Hayward returns
to the screen to co-star with Rod Taylor
and Jack Ja^on in the Rodlor production,
"Chuka." the western which Gordon Douglas
is currently directing for Paramount. His
last film was Paramount's "Bridey Murphy"
in 1956. He recently finished producing a
television series "The Pursuers" in London
. . . Donald Pleasence will plav the feared
SPECTRE chief in "You Only Live Twice."
now before the cameras. The picture is the
fifth of the James Bond series to be produced
by Albert R. Broccoli and Harry
Saltzman for United Artists release, and
again stars Sean Connery as James Bond .
Hal Wallis, who first noticed Kaz Garas in
a television pilot, signed the six-foot, twoinch
actor to a term contract. On loanout to
Paramount. Garas was set by producerdirector
Henry Hathaway to co-star as the
romantic lead in Halhaway's "The Last
Safari." The high adventure film goes before
the cameras in Africa in December. No
other cast names have been announced.
Jerry Le'wis Adds Players
To 'Big Mouth' Cast
Jerry Lewis added Harold J. Stone, television
actress Gayle Hunnicult and Vern
Rowe and Charlie Callas to the cast of his
currently shooting motion picture, "The Big
Mouth," which Lewis directs, produces and
stars in. This Jerry Lewis production for
Columbia Pictures release is based on an
original story by Bill Richmond, with the
script written by Lewis and Richmond . . .
Ira Furstenberg, princess-turned-actress star
of United Artists' "Matchless," was signed
by producer Dino De Laurentiis for her
second film, "Matchless Caprice." .Mauro
Bolognini. director of the international Italian
hit. "Bel Antonio." will direct the actress
in the English-Italian language-comedy . . .
Alan Carney. Gil Lamb and Paul Bradley
join the cast of Walt Disney's comedy
feature, "Blackbcard's Ghost." starring
Peter Ustinov. Dean Jones and Suzanne
"The King's Pirate." from a
Pleshette . . .
script by Paul Wayne with Robert Arthur
producing, has completed casting with Peter
Church and David Frankham as crew members
of the British man-of-war. Starring in
the Technicolor adventure film are Doug
McClure, Jill St. John and Guy Stockwell.
BOXOFHCE :: December 12, 1966 11

ROCKHUDSONGi
GUY STOCKWELL
^B©K]K]Q©®[L®a'
M^s/c-BRONISLAW KAPER
Written by Directed by Produced by 9^
LEO V.GORDON -ARTHUR HILLED- GENE CORl
A Gibraltar-Corman Company- Universal Picture

ailMi

World Premiere
STATE LAKE THEATRE, CHICAGO, FEBRUARY B^
Nationwide Engagements Start Washington's Birthday

N.>.
New Jersey Exhibitor Group
Names Officer Nominations
UlSi I'A 1 HKS(.)N. N.J.— Ihc coinmilicc
chairmen at work on the formation of
Nc\^ Jersey's nc\\ exhibitor organization,
ScA Jersey Ass'n of Theatre Owners, made
ihcir reports at a meeting at the Westmont
Country Club Tuesday (6) with Edward
sniderman of Trenton submitting the first
Ji.ili of the new constitution.
Maury Miller. Passaic, reported on his
committee's suggestions for the dues structure
and Irving Dollinger submitted the selections
of the nominating committee, Philip
F. Harling, the committee's chairman, having
been out of town.
The slate of officers submitted will be
voted upon at the next meeting. They are
Howard Herman, president; Maury Miller.
chairman of the board; George Hamid jr..
Nicholas Schemerhorn. Jerry Swedroe. Fd
Sniderman, as vice-presidents; Henry Burger,
secretary: Harold Graff, assistant secretary;
Louis Beurer, treasurer; John Balmer.
assistant treasurer; Irving Dollinger.
delegate to NATO, and the following directors:
Henry Brown, Sam Engleman, John
Harvin, \V. E. Hunt. Joe Lefkowitz, Harold
Newman, Wilbur Snaper, Robert Smerling
and Jack Unger.
It is planned to have the organization in
formal operation by January 1.
Over 120 representatives of exhibition and
distribution attended the annual beef steak
and get-together, hosted by .Mlied Theatre
Owners of New Jersey, the evening of Tuesday
(6).
Producer of 'Tiger' Praises
New York Filmmaking
MU ^ORk I ,ilc Noscnibcr saw two
new features, Columbia's "The Tiger Makes
Out" and Hal Wallis' "Barefoot in the
Park," filming in New York, both with the
approval of Mayor John Lindsay and with
complete cooperation from the New York
police force. "The Tiger Makes Out" will
be made entirely in Manhattan, eight weeks'
filming in all, while "Barefoot" filmed only
New York City locations for a week ending
December 1 with studio filming in Hollywood.
George Justin, producer of "The Tiger
Makes Out," which Schisgal adapted from
his off-Broadway play, "The Tiger," in
which Wallach and Miss Jackson starred,
playing the same roles in the 45-miniite
play, had highest praise for Mayor Lindsay's
program to promote filming in New York.
"There has been a complete change of attitude
by New York toward the making of
pictures and the entire city has adopted a
positive outlook, this being a complete reversal
from the former point of view which
hindered filming here," Justin said, referring
to the difficulties encountered by Martin
Manulis during the New York filming of
MGM's "Mister Buddwing." Justin mentioned
the newly incorporated special unit
of police assigned to the production to expedite
all problems which come up, this police
unit to remain during the entire shooting,
starting October 17 through mid-Decjmber.
Only one permit is iu>« necessar\
lor filming in any part of New York, this
being applicable for any location, Justin
pointed out.
Approximately 70 per cent of "The Tiger
Makes Out" will be location shooting with
the rest being filmed in the Biltmore Studios
at 2nd ,-\venue and 4th Street, according
lo director Hiller. In contrast to the 45-
minute running time of the original Schisgal
play, the picture will run at least 100
minutes and will have bS speaking parts, in
contrast to the play's two. Playing supporting
roles are such well-known Broadway
actors as Dave Burns of "Hello, Dolly," and
Ruth White. Roland Wood, Bob Dishy,
Bibi Osterwald, Edgar Stehli, Rae Allen,
Oustin Hoffman, Jean Stapleton and
Schisgal, himself, in a non-speaking role.
Hiller directed two other pictures in 1966,
"Penelope," which is released by MGM in
December, and Universal's forthcoming
February 1967 release, "Tobruk." Wallach
and Miss Jackson, who formed Elan Productions
for their production of "The Tiger
Makes Out." which is being financed as
well as released by Columbia, will go to
Hollywood after completing this film to costar
with Dean Martin under Fielder Cook's
direction, in "Band of Gold," also a Columbia
release. The production cost of "The
Tiger Makes Out" will be "under $1,000,-
000." Justin said.
For the location filming of "Barefoot in
the Park," which is for Paramount release,
Jane Fonda. Robert Redford and Mildred
Natwick, three of the four stars, producer
Wallis and director Gene Saks came to New
York while the fourth star, Charles Boyer,
remained in Hollywood. Filming took place
in Cireenwich Village. Central and Washington
Square parks and the Plaza Hotel. The
original stage version of Neil Simon's play
is in its third year at the Biltmore Theatre
with Joel Crothers and Ilka Chase playing
the roles originally portrayed by Redford
and Miss Natwick, now making the film.
«$^Jl
Eli Wallach and Anne Jack.son, center,
scaled, stars of "Ihc Tiger Makes
Out," «iJh Arthur Hiller, dirccton
George Justin, producer, and Murray
Schisgal, author of the play and the
scrccnplaj , dirctlly behind the stars, at
a lunch break during the Interior filming
at the Biltmore Studios in New
York.
Filmways Nei for 1966
Is 58% Over 1965
Nl \\ >C)Rk 1 liiiiu.iss. Inc., reports
an increase in the company's net income of
5S per cent for 1966, $950,530, or SI. 34 a
share, compared to $602,676, or 88 cents
per share, over the 1965 record earnings,
according to Lee .Moselle, president.
The company's annual report also shows
a gross revenue increase to S3 1 .228,005
from last year's $25,473,613 and approximately
two and one-half times the 1964
gross of $13,681,630.
In theatrical motion pictures, under
chairman of the board Martin Ransohoff,
I'ilmwavs has completed three features for
MGM release in 1967, "Don't .Make
Waves." starring Tony Curtis, Claudia
Cardinale and Sharon Tate, the latter under
contract to Filmways: "The Vampire Killers."
directed by Roman Polanski with Miss
Tate starred, and "13," starring Deborah
Kerr, David Niven and Miss Tate.
Jack Clayton is currently producing and
directing "Our Mother's House," starring
Dirk Bogarde in the first of three pictures
he will make for Filmways. Filmways'
future production schedule includes "Catch-
22," from the Joseph Heller novel, to be
directed by Mike Nichols; "Tai-Pan," from
the James Clavell novel to be filmed for
MGM release; "Castle Keep, " from William
Eastlake's novel, to be made for Columbia
release: "Ice Station Zebra," to be directed
by John Sturges for MGM release, and
•Devil Take All " and "That's the Way the
Money Goes."
Filmways has also arranged with the
Royal Shakespeare Co. of England for the
filming of both "King Lear" and "Macbeth,"
both to star Paul Scofield, and ""A Midsummer
Night's Dream," these to be exhibited
on CBS television prior to worldwide theatrical
release by Filmways. Filmways is
distributing Roman Polanski's "Cul-de-Sac,"
starring Donald Pleasence and Lionel Stander.
through Sigma III.
In television, Filmways has five network
shows in color, including "The Beverly Hillbillies."
in its fifth year; ""Green .Acres." in
lis second year, and ""Petticoat Junction," in
lis fourth year, all on CBS; "The Pruitts of
Southampton," which began on ABC this
fall, and "Eye Guess," five times per week
on NBC since January. A new scries, "Doc"
will be on CBS next fall, all activities of
lilmwavs T\' being under the guidance of
Al Simon, president. Filmways of California,
under Will Cowan, president, is a major
producer of commercials for television.
To Raze Canajoharie Strand
C ANAIOHAkll , A theatre landmark
here, the Strand, vsent dark, as the
new owner prepared for its demolition, to
make «ay for a parking lot. The Strand, for
some time owned and operated by the late
Michael Cory, Canajoharie attorney, had
recently been conducted on lease by Bob
Flmendorf of Johnstown and Mrs. Evelyn
Kelley of Canajoharie.
BOXOFFICE :: December 12, 1966 E-1

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses os determined by the theatre managers. With 100 per cent os "normal,"
the figures show the gross ratings above or below that mark (Asterisk * denotes combination bills.)
1
Alfie (Para)

'
;'
The
I
voted
[
Howard
'<
Nicholas
NA
A
New Jersey Exhibitor Group
Names Officer Nominations
WhSl I'AIbKSDN, N.J.— Ihc comniilice
chairmen at work on the tormalion of
New Jersey's new exhibitor organization.
New Jersey Ass'n of Theatre Owners, made
their reports at a meeting at the Wesimoni
Country Club Tuesday (6) with Edward
Sniderman of Trenton submitting the first
I draft of the new constitution.
Maury Miller. Passaic, reported on his
committee's suggestions for the dues structure
and Irving I5ollinger submitted the selections
of the nominating committee, Philip
F. Marling, the committee's chairman, having
been out of town.
slate of officers submitted will be
upon at the next meeting. They are
Herman, president; Maury .Miller.
chairman of the board; George Hamid jr..
Schemerhorn. Jerry Swedroe. Ed
Sniderman, as vice-presidents; Henry Burger,
secretary; Harold Graff, assistant secretary;
Louis Beurer, treasurer; John Balnier.
assistant treasurer; lr\ing Dollinger.
delegate to NATO, and the following directors:
Henry Brown, Sam Engleman, John
Harvin, W. E. Hunt. Joe Lefkowitz, Harold
Newman, Wilbur Snaper, Robert Smerling
and Jack Unger.
It is planned to have the organization in
formal operation by January 1.
Over 120 representatives of exhibition and
distribution attended the annual beef steak
and get-together, hosted by .Mlied Theatre
Owners of New Jersey, the evening of Tuesday
(6).
Producer of 'Tiger' Praises
New York Filmmaking
MW "^ORk— I .lie Novcnibcr saw two
new features, Columbia's "The Tiger Makes
Out" and Hal VVallis' "Barefoot in the
Park," filming in New York, both with the
approval of Mayor John Lindsay and with
complete cooperation from the New York
police force. "The Tiger Makes Out" will
be made entirely in Manhattan, eight weeks'
filming in all, while "Barefoot" filmed only
New York City locations for a week ending
December I with studio filming in Hollywood.
George Justin, producer of "The Tiger
Makes Out," which Schisgal adapted from
his off-Broadway play, "The Tiger," in
which Wallach and Miss Jackson starred,
playing the same roles in the 45-minute
play, had highest praise for Mayor Lindsay's
program to promote filming in New York.
"There has been a complete change of attitude
by New York toward the making of
pictures and the entire city has adopted a
positive outlook, this being a complete reversal
from the former point of view which
hindered filming here," Justin said, referring
to the difficulties encountered by Martin
Manulis during the New York filming of
MGM's "Mister Buddwing." Justin mentioned
the newly incorporated special unit
of police assigned to the production to expedite
all problems which come up. this police
unit to remain during the entire shooting,
starting October 17 through mid-Detjml-er.
Only one permit is now necessar\
ior filming in any part of New York, this
being applicable for any locution, Justin
pointed
out.
Approximately 70 per cent of "The Tiger
Makes Out" will be location shooting with
the rest being filmed in the Biltmore Studios
at 2nd .Avenue and 4th Street, according
to director Hiller. In contrast to the ^5-
minute running time of the original Schisgal
play, the picture will run at least 100
minutes and will have 68 speaking parts, in
contrast to the play's two. Playing supporting
roles are such well-known Broadway
actors as Dave Burns of "Hello, Dolly," and
Ruth White, Roland Wood, Bob Dishy,
Bibi Osterwald, Edgar Stehli, Rae .Mien,
Dustin Hoffman, Jean Stapleton and
Schisgal, himself, in a non-speaking role.
Hiller directed two other pictures in 1966,
"Penelope," which is released by MGM in
December, and Universal's forthcoming
February 1967 release, "Tobruk." Wallach
and Miss Jackson, who formed Elan Productions
for their production of "The Tiger
Makes Out." which is being financed as
well as released by Columbia, will go to
Hollywood after completing this film to costar
with Dean Martin under Fielder Cook's
direction, in "Band of Gold," also a Columbia
release. The production cost of "The
Tiger Makes Out" will be "under 51,000,-
000." Justin said.
For the location filming of "Barefoot in
the Park," which is for Paramount release.
Jane Fonda. Robert Redford and Mildred
Natwick. three of the four stars, producer
Wallis and director Gene Saks came to New
York while the fourth star, Charles Boyer.
remained in Hiijlywood. Filming took place
in Cireenwich Village. Central and Washington
Square parks and the Plaza Hotel. The
original stage version of Neil Simon's play
is in its third year at the Biltmore Theatre
with Joel Crothers and Ilka Chase playing
the roles originally portrayed by Redford
and Miss Natwick, now making the film.
Eli Wallach and .\nne Jackson, center,
seated, stars of "The Tiger Makes
Out," with Arthur Hiller, director,
Gcortje Justin, producer, and Murray
Schisgal, author of the play and the
screenplay, direilly behind the slars. at
a lunch break during the interior filming
at the Biltmore Studios in New
York.
Filmways Net for 1966
Is 58% Over 1965
M \\ 'tORk 1 ilinw.iss. Inc., reporU
an increa.se in the company's net income of
.SS per cent for 1966, 5950,530, or 51.34 a
share, compared to 5602,676, or 88 cents
per share, over the 1965 record earnings,
according to Lee Moselle, president.
The company's annual report also shows
a gross revenue increase to 531.228,005
from last year's 525,473.613 and approximately
two and one-half times the 1964
gross of 513,681,630.
In theatrical motion pictures, under
chairman of the board Nfartin Ransohoff,
l'ilmwa\s has completed three features for
MGM release in 1967, "Don't Make
Waves," starring Tony Curtis, Claudia
Cardinale and Sharon Tate, the latter imder
contract to Filmways; "The Vampire Killers,"
directed by Roman Polanski with Miss
Tate starred, and "13," starring Deborah
Kerr, David Niven and Miss Tate.
Jack Clayton is currently producing and
directing "Our Mother's House." starring
Dirk Bogarde in the first of three pictures
he will make for Filmways. Filmways'
future production schedule includes "Catch-
22. " from the Joseph Heller novel, to be
directed by Mike Nichols; "Tai-Pan," from
the James Clavell novel to be filmed for
MGM release; "Castle Keep, " from William
l-'astlake's novel, to be made for Columbia
release; "Ice Station Zebra," to be directed
by John Slurges for MGM release, and
"Devil Take All " and "That's the \N'ay the
Money Goes."
Filmways has also arranged with the
Royal Shakespeare Co. of England for the
filming of both "King Lear " and "Macbeth,"
both to star Paul Scofield, and A Midsummer
Night's Dream," these to be exhibited
on CBS television prior to worldwide theatrical
release by Filmways. Filmways is
distributing Roman Polanski's "Cul-de-Sac,"
starring Donald Pleasence and Lionel Stander,
through Sigma III.
In television. Filmways has five network
shows in color, including "The Beverly Hillbillies."
in its fifth year; "Green .Acres." in
its second year, and "Petticoat Junction." in
Its fourth \ear. all on CBS; "The Pruilts of
Southampton," which began on ABC this
fall, and "Eye Guess," five times per week
on NBC since January. A new series. "Doc"
uill be on CBS next fall, all activities of
I ilmwavs TY being under the guidance of
\l Simon, president. Filmways of California,
under Will Cowan, president, is a major
producer of commercials for television.
To Raze Canajoharie Strand
C ANAJOH ARll .
.
theatre landmark
here, the Strand, went dark, as the
new owner prepared for its demolition, to
make way for a parking lot. The Strand, for
some time owned and operated by the late
Michael Cory, Canajoharie attorney, had
recently been conducted on lease by Bob
Elmendorf of Johnstown and Mrs. Evelyn
Kelley of Canajoharie.
BOXOFFICE :: December 12, 1966 E-1

—
—
—
—
— —
—
'Follow /We, Boys' Opens With 195
As Music Hall's Christmas Film
NEW '»ORK—The season's first wintry
weather and the approach of Christmas with
potential moviegoers more occupied with
shopping than entertainment, affected the
Broadway first runs, except, of course, for
the Radio City Music Hall, which opened
its annual Christmas show, headed by Disney's
"Follow Me, Boys." Thursday (1) and
brought out the expected waiting lines in the
mornings to result in a big opening week,
with bigger business in sight as the holiday
approaches. This was the only opening before
"A Man for All Seasons" opens a reserved-seat
run at the Fine Arts Monday
(12).
All of the long-run holdovers were down
somewhat, even the other two-a-day pictures,
"The Sound of Music," in its 92nd
and next-to-final week at the Rivoli Theatre;
"Doctor Zhivago," in its 50th week at
Loew's Capitol, and the newer reservedseat
films, "Hawaii," still close to capacity
in its eighth week at the DeMille; "The
Bible." in its tenth week at Loew's State, and
"Is Paris Burning?", in its fourth week at
the Criterion, which has been giving morning
performances for students.
Best of the other holdovers were again the
British films. "Alfie," in its 15th strong
week at the Embassy and the east side Coronet,
and "Georgy Girl," in its seventh week
at the Fine Arts, as well as at Loew's Tower
East, in its third week there. Also holding
up well enough were "The Professionals."
in its fifth week at the Victoria and the
Festival, and "Not With My Wife, You
Don't." in its fifth week at the Forum and
the RKO 23rd Street and RKO 58ih .Street,
both pictures scheduled to hold until the
Christmas attractions open during the week
of December 19. Also holding to fair business
is "The Liquidator," in its sixth week
at the Warner Theatre, where it will be
succeeded by MGM's "Grand Prix" on
two-a-day December 22. "The Defector"
was mild in its third week at the Astor and
will be succeeded by two reissues December
14 while "The Counterfeit Constable" lasted
just two weeks at the Little Carnegie.
Best of the foreign pictures were again
"Loves of a Blonde," in its sixth week at
the Sutton; "Fahrenheit 451," in its third
big week at the Plaza; "A Man and a Wo-
SERVING THE NATION
WITH TOP ADULT
EXPLOITATION PICTURES
SINCE 1919'
SACK
AMUSEMENT
ENTERPRISES
1710 Jackson — Rl 2-9445 — Dallas, Texas
Eastern Sales Office
4107 Bedford Rood, Baltimore 7, Md , HU
6-6654
man." in its 21st week at the Paris, and "\,
a Woman," in its eighth week at the Rialto
and the Trans-Lux 85th Street.
(Averoge Is 100)
Astor The Defector (Seven Arts), 3rd wk I 20
Baronet Texos Across the River (Univ), 2nd wk. 125
Bcekmon The Shameless Old Lody (Cont'l),
moveover, 10th «k 125
Carnegie Hall Cinema Chushinguro (Landberg),
6th wk 135
Cincmo I, Ciryemo II A Funny Thing Happened
on the Way to the Forum (UA), 7th wk 150
Cinemo Rendezvous The Chelsea Girls (FDC) ....150
Coronet Alfie iPoro), 1 5th wk 1 75
Criterion Is Poris Burning? (Paro),
of two-o-doy 4th wk. 185
DeMille Howaii (UA), 8th wk. of two-a-day 200
Embossy-Alfie (Para), 15th wk 185
Festivol—The Professionals (Col), 5th wk 150
Fine Arts- Georgy Girl (Col), 7th wk 200
Forum—Not With MY Wife, You Don't (WB),
5th wk 150
Guild My Foir Lady (WB), moveover,
continuous, 23rd wk 135
Lincoln Art Romeo ond Juliet (Embassy),
two-Q-doy 8th wk. of 125
Carnegie The Counterfeit Constabte
Little
(Seven Arts), 2nd wk 125
Loew's Capitol Doctor Zhivogo (MGM), 50th wk.
of two-a-doy 1 85
Loew's State The Bible (20th-Fox), 10th wk.
Girl (Col), 3rd wk
of
Loew's
two-a-dcy
Tower East — Georgy
200
165
Murray Hill The Defector iScven Arts), 3rd wk. 130
Pons—A Mon and o Womon (AA), 21st wk 150
PlozQ Fahrenheit 451 (Univ), 3rd wk 185
Radio City Music Hall Follow Me, Boys (BV),
plus Christmas stage show 195
Regency Loving Couples (Prominent),
moveover, 1 1th wk 125
Riolto— I, a Woman (Audubon), 8th wk 175
The Sound of Music (20th-Fox),
Rivoli
92nd wk of two-a-doy 180
RKO 23rd Street— Not With MY Wife, You Don't
(WB), 5th wk
RKO 58th Street Not With MY Wife, You Don't
120
(WB), 5th wk 145
Sutton Loves of o Blonde (Prominent), 6th wk 180
34th Street Eost What's Up Tiger Lily? (AlP),
3rd wk 145
Trans-Lux East The Defector (Seven Arts),
3rd wk 130
Trans-Lux 85th Street I, o Woman (Audubon),
8th wk 145
Victorio
Warner
The Professionals (Col), 5th wk 150
The Liquidator (MGM), 6th wk. 145
World--Thc Pink (Combist), Pussycat 17th wk. ..135
Grossers on Average Level
At Bufialo First Runs
BUFFALO—The preholiday slump hit
Buffalo first runs, all theatres running holdover
engagements. "The Professionals" continued
to set the pace, with 100 for its fourth
week at .Shea's Buffalo.
Buffolo The Professionals (Col), 4th
Center— Not With MY Wife, You Doi WB),
2nd wk
Century Texas Across the River (ijniv), 4th
Cinema, Amherst—The Fortune Cookie (UA)
.'
4th wk
Granada Doctor Zhivago (MGM), 28th wk. .
Kensington Georgy Girl (Col), 6lh wk
Teck Deor John (Sigmo III), 9th wk
100
The Bible,' 'Zhivago' Tie
With 200s in Baltimore
BAI I I.MOKi;— lo make room for "Hauaii'
Dcccniher 19, the New Theatre will
end a 9 1 -week showing of "The Sound of
.Music," which will break every known record
for a film shown in Baltimore.
Chorlcs Alfie (Para), 4th wk 200
Crest, Where the Bullets Fly (Embossy),
Little
2nd wk
Five West The Endless Summer (Cinemo V),
1 50
4th wk 200
Hillendale Hotel Porodiso (MGM), 2nd wk 150
Hippodrome The Bible (20lh-Fox), 4th wk 250
Lord Baltimore, Rex - -The Scnsuolists (SR) 140
Moyfoir— Doctor Zhivago (MGM), 35th wk 250
New—The Sound of Music ;20th-Fox), 89th wk. . .225
Northwocd, Uptown The Fortune Cookie
(UA), 5th wk 175
Playhouse—The Pad (Univ), 3rd wk 125
Rcisterstown Plaza, Senator— Not With MY Wife,
You Don't (WB), 3rd wk 150
Seven Eost—Gypsy Girl (Cont'l), 2nd wk 115
Town -Fonlastic Voyage (20th-Fox), 8th wk 150
'Sound of Music' to Play 9
Metropolitan Area Theatres
NFW YORK— Robert Wises 1 he Sound
of .Music." which wound up a 9.i-week reserved-seat
engagement at the Ri\oli Theatre
Sunday (11), will open December 21
on a scheduled performance basis in nine
theatres, one in each borough and one in
each of four counties in the metropolitan
area, according to Joseph M. Sugar. 20th
Century-Fox vice-president in charge of domestic
sales. "The Sound of Music" will be
shown three times daily, at 1, 4:45 and 8:30
p.m. during the holiday season and, after
January 2, at two performances daily, 2:30
and 8:30. except Saturdays and Sundays,
when it will have the three performances.
There will be no reserved seats and special
prices for children under 12 will be in effect
at all performances.
The picture, which has only played the
U.S. and Canada on a roadshow basis in
less than 300 situations to date, will be
shown December 21 at the Cinema Rendezvous
in NLinhattan: the Marine Theatre in
Brooklyn; the UA Theatre in Lefrak City,
Queens; the Valentine Theatre, the Bronx;
the Island Theatre. Staten Island; the UA
Theatre in New City. Rockland County; the
Whitman Theatre. Huntington. Suffolk
County; the Plaza Theatre. Scarsdale. Westchester,
and the Lynbrook Theatre in Nassau
Countv.
UA Division Heads Hold
Screenings of Westerns
M;\\ '»ORk--Uniled Artists held exhibitor
screenings of its two foreign-made
westerns. "A Fistful of Dollars" and "For
a Few Dollars More," both starring Clint
Eastwood, in Southern. Central. Eastern
and Canadian division cities. The two pic-
Uires. produced in color, were directed by
Sergio Leone and will be nationally' released
early in 1967.
Eugene Jacobs. Southern division manager,
supervised screenings Tuesday (6) in
Dallas. Wednesday (7) in Atlanta, Thursday
(8) in Jackson\ille and Friday (9) in
Charlotte, with John Leo. U.\ exploitation
manager, on hand.
Al Glaubinger, Central division manager,
held screenings Tuesday (6) in Cleveland.
Thursday (8) in Louisville and Friday (9) in
Pittsburgh. Eugene Tunick, Eastern and Canadian
division manager, ci>nducted screenings
Wednesdas (7) in Cincinnati and Frida\
(9) in Philadelphia. Howard Carnow,
L'.A advertising manager, was also on hand
in Cleveland. Cincinnati, Louisville and
Pittsburgh.
To Aid Flood Victims
M \\ 'lORK. -.\ henclit premiere will
be held on Paramount's "Arrividerci, Baby"
Tuesday (13) at the Forum Theatre on
Broadway to aid victims of the devastating
floods in Florence, Italy. A contribution of
|
$1 or more to the American campaign for
Italian Flood Relief will be the ticket of
admission to any one of three showings of
the comedy at 6:45, 8:45 or 11:30 p.m.
E-2 BOXOFTICE :: December 12, 1966

*;S
x.~ v; .
•
Tiny Idea: Great Future
Shown in actual size, shaped like a space rocket, this little device may one day get you to the moon - or
save your life. Developed for the Space Administration for their space satellites, it is already on the moon.
This is the PFET - photosensitive, field-effect, transistor. We're mentioning it here because when we
found out about this most advanced photoelectric device, we suspected it might have a place at Century.
It did - and now it Is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
Note the several advantages of the PFE7:
• It reproduces optical sound tracks (both single and multi-channel) with a signal to noise ratio and a quality
of reproduction equal to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• It can be used on black and white film prints, color prints - and even red dye tracks - its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
^^^^^^^^^ im^^^
Century Sound and Projection are Better than Ever!
Investigate this new PFET device, now supplied with all Century optical
sound systems - and only Century sound systems have it!
And if you have not already done so, discover Century's superlative CINE-
FOCUS* projection. Ask any theatre owner or projectionist who has used
a CINE-FOCUS film stabilized, controlled focus projector, he will tell you,
"I have never seen film projection so good!"
In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
better. Modernize with Century.
* U.S. Patent r3273953 — Registered Trade Mark o( Century Projector Corporation.
-6€!^
CENTURY PROJECTOR CORPORATION
New York. N.Y. I0019
J. F. Dusman Company
12 East 25th St.
Boltimore 18, Marylond
Joe Homstein Inc,
341 West 44th Street
New York 36, N.Y.
Capitol Motion Picture Supply Co.
630 9th Arenue
New York 19, NY.
Atlas Theatre Supply Company
1519—Forbo Arenue
Pitrsburgh,
Pa.
Albany Theatre Supply Co.
443 North Pearl St.
Albany 4, New York
Blumberg Bros. Inc.
1305-07 Vine Street
Philadelphia 7, Pa.
BOXOFTICE :: December 12, 1966 E-3

More Than 1000 at Walsh Salute;
Valenti and Fabian Top Speakers
NEW YORK—More than 1.000 members
of the motion picture, legitimate theatre,
television and allied fields attended the entertainment
industry's Silver Anniversary
Salute to Richard F. Walsh, national president
of lATSE, Saturday (3) at the Americana
Hotel.
Simon H. Fabian, president, Stanley
Warner Theatres, was toastmaster and introduced
a four-tiered dais of distinguished
guests, many of whom flew from England
or Hollywood. Highlights were the speech
by Jack J. Valenti, president of the Motion
Picture Ass'n of America, who also presented
Walsh with a 560,000 check for the
Walsh Foundation; other talks by Ned E.
Depinet, president of the Will Rogers Hospital;
Sir Tom O'Brien, secretary of the
National Ass'n of Theatrical and Kine Employes;
Jack L. Warner, president of Warner
Bros.; John A. Shuff. general secretarytreasurer,
lATSE; William Schnitzler. secretary-treasurer,
AFL-CIO. and Msgr. Francis
A. Growney, pastor of St. William's
Church, Buffalo, who has known Walsh for
27 years, he pointed out, as well as the cutting
of a Silver Anniversary cake by Walsh.
After praising Walsh for his 25 years of
leadership, Valenti said that the American
motion picture industry has ridden the tiger
of change in the past 25 years and has
emerged with its essentials stronger and its
potentials greater than ever before.
"By 1975, there will be 600 million more
people living on this earth. In just nine
short years, more than 56 per cent of all
Americans will be under 30 years old. Today,
teenagers in America spend 18 billion
dollars every year on entertainment.
In four short years from now, it is estimated
that the growing body of 40 million
.American teenagers will spend 30 billion
dollars every year. The motion picture industry
points toward youth, both as customer
for its films and custodian of its future,"
Valenti pointed out.
Valenti also said that to find, inspire, encourage
and develop young, deserving tallent—before
the camera, and behind it— is
as necessary to the enduring prosperity of
motion pictures as wisdom and courage and
imagination. He also noted the importance
of the National Student Film Awards, 1966.
a program which the Motion Picture Ass'n
sponsored, as indicating the presence of
abundant creativity on the campus of
•America—and a large and untapped pool of
innovative talent developing among student
li I m makers.
"No one recognizes this more than .
the
keen and perceptive mind of Dick Walsh,
who negotiated and signed the basic contractual
training program on Jan. 31,
1965," Valenti said, in mentioning that over
one-fourth of the 23 lATSE unions in California
arc rising to face the challenge of
tomorrow and have constructed apprentice
;ind training programs to develop their future
talent. "This is merely one specific result
of the long reach of Dick Walsh's wisdom."
he said.
Fabian, indulging in a moment of personal
privilege, mentioned that he first met
Dick Walsh back in 1930, four years before
he opened the Fox Theatre in Brooklyn.
".At that time, we were in our salad days,
but even then Dick was already president
of Local No. 4. He was a tough negotiator,
hut eminently fair, and a man of integrity.
Since that time a lot of water has flowed
under the bridge. We've changed and matured
with the business—but in terms of
character, Dick has never changed. He's
still a tough negotiator, but eminently fair
and deserving of all the accolades that will
come his way tonight from those who have
an intimate knowledge of his various activities.
They have come from distant places
and even foreign lands to participate in our
program," he said.
Fabian then introduced the other speakers.
Msgr. Growney, who presented Walsh
with a religious medal: Dcpinel. Schnitzler.
O'Brien, who gave an intcnscU witty speech.
Shuff, and finally Walsh himself.
In addition to the speakers, those on the four-tiered
dais in the Imperial Room of the Americona for the
Walsh Silver Anniversary Salute included: Robbi Ralph
Silverstein, A. Schneider, Milton R. Rackmil, Barney
Bolaban, Spyros P. Skouras, Judge Matthew M, Levy,
Norland Holmden, Herman D. Kenin, Hunter P, Whorton
and David Sullivan on the main dais; David A.
Cossidy, Victor Riesel, Harold Prince, Joseph Lewis, Mrs.
Anno Rosenberg Hoffmon, John H. Horns, Rudolf
Bing, Ed Sullivan, who acted os master of ceremonies for
the entertainment that followed; Charles Boren, Robert
M, Weitmon, Martin Dovis, William Forman, Soul
Jeffee, Anthony Bliss, Thomas W. Gleason, John J.
Coleman jr., John Schneider, Arthur Freed, G. Corleton
Hunt, Frederick O'Neol, Conrod Nogel, ond Wolter F.
Diehl.
Also James F. Gould, Burton E. Robbins, Fronk Murdock,
David Merrick, Eugene Picker, Martin Newmon,
Robert Dowling, Samuel Rosen, Horry Hershfield,
Fronkie Lome, Chorlcs E, McCorthy, Rolph Pries, Willord
C. Butcher, Robert Fryer, Horold F. Chodwick, Donold
M, Mersereau, Hugh J. Scdgewick, Charles Smokwitz,
Martin Quigley jr., Morton Sunshine, George J.
Flaherty, Edward J. Miller, Roy Gollo, John Horahon,
Roy R. Ruben and LeRoy Upton.
Vincent Lopez ond His Orchestro furnished the music
for doncing ond the entertainers included Loine ond
the Barry Sisters, London Lee, Potricio Welting of the
Metropolitan Opera, who opened with the Notional
Anthem, ortd Helen Gallagher, stor of "Sweet Chonty"
ond Herschel Bemordi, star of "Fiddler on the Roof."
Rich.ird F. \\alsh. upper left, iiils the anni>ersar> take at the .Silver .Vniiiversary
dinner nivcn by the eiitertainnieiil industry at the .Vnicricana Hotel in New
York Di'tembur .1. At fop riKht, .Sir loin O'Brien, Keiieral secretary of the National
Ass'n of Theatre and Kine Kniployes of (ireat Britain, and Jack I.. Uarner, pre.sidcnl
of Warner Bros., who flew to New York from London and Hollywood, respectively,
to attend the affair. Bottom, left, Walsh is flanked by Simon H. Fabian, left,
president of Stanley Warner Thealre.s who was loastinas'tiT for the dinner, and Jack
J. Valenti, president of the Motion Picture .Ass'n of America, who was principal
speaker. At rip;ht, Walsh Is congratulated by Donald M, Merscrcau, associate pulK
lishcr and general manager of BOXOFFICE.
Music Hall Books 'Hotel'
For January Showing
\l \\ >()kk Warner Bros. "Hotel.''
slarnng Rod laylor. Catherine Spaak, Kar'
Maiden. Merle Oberon. Melvyn Douglas
and Richard Conte in the Wendell Mayes
picluri/ation of Arthur Hailcy's best-selling
inncl. will have its world premiere at the
Radio City Music Hall as the first film of
I9fi7. according to Ben Kalmenson. president
of Warner Bros., and James F. Gould,
president of the Music Hall.
E^ BOXOFFICE :: December 12, 1966

''
\,
Herbert \Mlcox
Herbert Wilcox Planning
Film, Musical and Book
NEW ^ORK — Herbert Wilcox, the
famed British producer who has been inactive
in recent years.
'ff has been released
from bankruptcy and.
again in good health
ijT'j
n L/
alter his serious illness
of a year ago. is
visiting America to
close deals for a forthcoming
feature. "Wardour
Street." a stage
musical. "Scotch on
the Rocks." based on
the British film.
"Tight Little Island,"
a TV spectacular. "False Colors." and his
forthcoming autobiography. "Spring and
Autumn in Park Lane." Quite a schedule
for the veteran producer, who can boast of
47 years in the film industry and a total
of 310 pictures, many of them starring his
actress-wife. Anna Neagle. who is also making
a big comeback in London as star of
"Charlie Girl." a musical which will celebrate
a year's run at the Adelphi Theatre in
mid-December and has bookings far into
1967.
Wilcox, who was making his first visit
to the U.S. in two years, completed his tenday
visit Friday (9) without going to Hollywood
as he was able to complete his negotiations
in New York and was able to
talk to Peter Ustinov, who is writing the
foreword for Wilcox's book, by telephone
at the Walt Disney .Studio where he is making
a feature.
"Wardour Street." which is the Filmrow
of London and is adjacent to all the striptease
joints patronized by the teenagers and
the loose element of Londoners, will be a
black-and-white film because "it is a violent
story with a documentary flavor" which
doesn't need color. Wilcox will produce
"Wardour Street" (the title may be changed
for America) under his Everest Pictures
banner and he is currently negotiating with
Jack Clayton (of "Room at the Top" fame)
to direct and he hopes to interest Julie
Christie in the starring role. He hopes for
a co-production deal with an American
firm for 50 per cent financing and western
hemisphere distribution.
The stage musical, based on ihe film
"Whiskey Galore." which was retitled
"Tight Little Island" when released in the
U.S. by Universal in 1949. will first be produced
in London, then be brought to Broadway,
but he is also negotiating with an
American writer and composer. His autobiography,
covering his entire career from
the time he entered the motion picture busiiness
in 1919. through his producing career
with such great pictures as "Nell
Gwynn." "Victoria the Great," "No, No
Nanette" and "Forever and a Day," all of
these starring Miss Neagle. and his post-
World War II film musicals. "Spring in
Park Lane." (from which his autobiography
gets its title) and "Maytime in MaVfair,"
also starring Miss Neagle. The latter, incidentally,
is as lovely and graceful as ever
in her starring role in "Charlie Girl," the
BROADWAY
JAME.S E. PERKINS, president of Paramount
International, went to London
to attend the British premiere of "Is Paris
Burning?" Tuesday (6) at the Plaza Theatre
and then went on to Paris. Also heading for
London were Stanley F. Dudelson. vicepresident
of American International Television,
lor a week's sla\, and Ralph Roseman.
of Producing Managers Co., who flew over
Wednesday (7) to implement the expansion
of his organization there and to arrange for
the London production of "Absence of a
Cello." Raymond Kurlzman. vice-president
in charge of business operations for the
Mirisch Corp. and writer-producer John
Champion, left Monday (5) to join Cecil
Ford. Mirisch executive in charge of European
production, to prepare budgets on
three films to be made overseas for United
Artists release.
•
Heading for Rome were Everett C. Callow,
vice-president of United Screen Arts,
who left Monday (5) for a week's stay; and
Brian Keith, who returned there to resume
his featured role in "Reflections in a Golden
Eye." the Seven Arts presentation being
directed by John Huston for Warner Bros.
' * * Returning to Rome were the producers
of Rizzoli's "Africa Addio." Gualtiero Jacopetii
and Franco Prosperi. who had produced
"Mondo Cane," and were guests at a
cocktail party given by Irving Sochin at the
Warwick Hotel to promote the documentary
opening late in 1966 * * Alan Arkin left
for Paris to join the star cast supporting
Shirley MacLaine in Joseph E. Levine's
"Woman Times Seven." being filmed by
Vittorio De Sica. and Sheldon Reynolds,
director of "The Assignment" for Warner
Bros., who went to Switzerland to complete
the ski sequences of the film.
•
Gena Collens. wife of Hy Hollinger.
Paramount publicity manager, has returned
to the stage in a featured role in the revival
of Tennessee Williams' "The Rose Tattoo."
London musical, which has taken in o\er
5()().()()() pounds ($1,400,000) in its first year.
"Spring and .Autumn in Park Lane" will
be published in England by Bodley-Head.
Ltd.. in the spring of 1967 and the American
publication will follow. Wilcox is near
closing for a serialization in a class American
magazine before its hard-cover publication.
Wilcox returned to London happy at
meeting all of his old American friends, of
whom he particularly mentioned Charles
Levy of Buena Vista, Otto Preminger, Walter
Wanger, et al. He commented on the increased
interest by .American moviegoers in
British pictures and even Cockney accents
such as used in ".Alfie" during the past few
years. "Twenty years ago. you couldn't have
given "Alfie" away to an .American distributor."
he remarked.
1967 gives promise of being a big year
for Herbert Wilcox.
current at the Billy Rose Theatre • • •
Darren McGavin. one of the ten stars of
the revival of "Dinner at Eight." left the
cast temporarily for a starring role in L'niversal's
"The Outsider." being filmed in
Hollywood for NBC-TV showing on "World
Premiere." Julie Herrod. who is featured in
"Wail Until Dark." starring Lee Remick on
Broadway, has been signed by Warner Bros,
to repeat her role in a film which will star
Audrey Hepburn early in 1967.
Henry Harrell. Continental Disiributing's
district manager in .Atlanta, has been named
special sales coordinator for James Joyce's
"Ulysses" by Norman Weitman, general
sales manager. He will direct all national
sales activity on the picture and serve as liaison
between the Continental sales department
and Walter Reade jr., executive producer
of the film, which will be shown for
three days only. March 14-16 in 135 key
cities. • - * Another picture made in Ireland,
Brendan Behan's "The Quare Fellow,"
which was tradeshown when handled
by Astor Pictures in 19(i2. is playing its first
New York engagement at the 72nd Street
Playhouse, now being released by .Ajay
Films.
•
Ray Manderola has been transferred
from Century Theatres' Huntington Lanes
to the home office as head of the circuit's
merchandising department with .Allen Grant,
who formerly held that post, to be assigned
to another phase of Century's activities.
' '
Charles Kasher. producer of "Funeral
in Berlin." and Michael Caine. star of the
Paramount film, arrived in New York, the
former for home office conferences, the latter
to participate in prerelease activities for
the December 22 opening at the Forum.
Tower East and Guild theatres. • • * A
symposium to discuss Fred Zinnemann's
"A Man for .All Seasons" was held al the
Fine .Arts Theatre Thursday (8) for high
school and college newspaper editors with
Robert Bolt, author of the play, as guest of
honor.
Thomas McCue Dies
Nl \\ ^ ORK— .\ icquiciii mass was held
for Thomas V. McCue Wednesday (7) in St.
.Andrews .Avellino Catholic Church in
Oueens. He died Sunday (4) in the Elmhurst
Cieneral Hospital, and was a 4()-ycar
industry veteran. His most recent position
was auditor for Prominent Films.
Special
Christmas
NEW YEAR'S EVE
1327 S. WABASH A
CHICAGO, ILL. 6060S SHOW TRAILERS
WE MAKE 'EM "BETTa" AND "QUICKER"
BOXOFFICE :: December 12. 1966 E-5

. . The
'
ALBANY
phil Thome, whose persuasive pitch in a
letter to leading Ogdensbiirg area residents
last spring tor attendance at the newpolicy
Strand in that border city after he
became Schine manager, so impressed The
Journal that its managing editor wrote a
long, favorable editorial, has been transferred
to Panther Theatres" Oswego, Oswego.
This is also an ex-Schine house.
Thorne, employed by .Schine Theatres at
the Glove in Gloversville. Oneonta in Oneonta
and other situations for 12 years, was
succeeded at Ogdensburg by David Gilbert,
for five months assistant manager of Kent
in Kent, Ohio. Gilbert is from Gloversville,
Thorne from New Jersey.
Lewis A. Sumberg, attorney, who has
clients in the area motion picture business
and who partnered with the late Harry
Lamont in the operation of several theatres,
is making a gallant comeback from two injuries
that hospitalized him at Albany Medical
Center. Lew suffered a broken hip in a
fall at his Ten Eyck Hotel room. After recovering
from this, he had another fall
which broke the left leg near the knee. He
is back at work, in a wheelchair. Industryiics
marvel at Sumberg's indomitable spirit.
Nick Googin and his gracious wife from
the Town in Cazenovia, making their weekly
Filmrow visit, said they had encountered
snow driving East. Cazenovia is in the socalled
"snow belt," from which storms blow
off Lake Ontario. State University at Albany
has launched a project under which
the hope is such heavy falls could eventually
be "diluted" and spread thinly over upstate
New York. Oswego and Boonville are
now the two hardest hit spots in Albany
exchange territory.
Johnny Capano anticipated patronage
from collegians and film buffs for a Humphrey
Bogart Festival, December 7-12. with
three bills for two days each at the Cinema
Art Theatre, Troy. Set through Dominant
Pictures of New York, the opening bill comprised
"The Big Sleep" and "They Drive by
Night." Second: "The Maltese Falcon" and
"Dark Passage" (with Bette Davis): Third:
"High Sierra" (with Ida Lupino) and "The
Oklahoma Kid" (with James Cagney).
Capano did not schedule "Casablanca." a
Bogart blockbuster, because a print was
imavailable.
. . . "Jack
Columbia's "The Professionals" held for a
second week at Fabian's Palace. Albany,
and Proctor's Troy. It played at Sl.2.'i for
adu'ts in Haro'd de Graw's Oneonta, Oneonta
. name of the new highly competent
booker for 2nth Century-Fox is Rose
Norcus, previous!) misspelled
'COIDLITE PX' Front Surface RafUcteri
GUARANTEED MHf4TBi»AM6f "Pyrax"
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E-6
Prices
Frost" played a number of area theatres at
Saturday and Sunday matinees Decenibci
.^. 4. Independent houses included the
Branche in Latham and the Colony in Schenectady.
Disney's "Symposium of Populai
Songs" co-featured and the Bijou in Troy.
Fabian's Cohoes in Cohoes ran a large newspaper
ad on the kiddy film.
Herb Nitke's Glove, Gloversville, and
Paramount. Glens Falls, showed "The Greatest
Story Fver Told" for two days— at S1.2.'i
for adults, 7.'^ cents for students and 50
cents for children, afternoons, and $2 for
adults at night. A Paramount advertisement
suggested that parents write notes to schools
requesting their children be released to see
the Biblical picture.
The last close link to Donald McDonald,
founder of the McDonald Meter Works,
whose building, now owned by RT.'V Distributors,
houses five major film distributors,
was broken when his granddaughter.
Miss Alice Templeton, 99, a native of Albany,
died in her Argyle. Washington County
home. The last surviving member of
.Madison Ave. Presbyterian Church here,
siie moved to Argyle 30 years ago.
"Sallah," a prize-winning satire with a
cast of "Israeli" actors, was shov\ n Sunday
(II) at the uptown Madison, under the
auspices of the Albany Chapter of Haddasah.
Manager Joe Stowell handled the
arrangements.
General Aniline & Film Corp., which
operates a large Rensselaer plant, is among
district industries and businesses participating
in Albany area Chamber of Commerce's
"Operation Home Town Opportunity" project
at Schine-Ten Eyck Hotel, Tuesday
(27). College seniors, notified by letters sent
2.200 Albany sector graduates of high
s.hools in 196.^. are applying for interviews
with company representatives— to learn of
iob opportunities.
Only four area drive-ins, Fabian's Mohawk.
General Cinema Corp.'s Auto-Vision
and Super 50. and Esquire Theatres' Tri-Cils
Twins, were advertised as "open" in Sundas
Times-Union. Jim Fisher's Hollywood.
Averill Park, also was reported to be operating.
One. Auto-Vision, was full time.
Theatre Service in N.Y.
Aid to Out-of-Towners
NEW YORK—A new combined
ihealre
ticket-transportation service lor iheaireboimd
visitors from out-of-town, the first
of its kind in this city, has been inaugurated
at Ihe Barclay, Billmore ;ind Roosevelt hotels
in niiil-Manhallan.
The plan provides lor personal chauffeured
limousine service from the hotels to
any theatre and back for $5 a couple, with
the purchase of theatre tickets at any of the
hotels. The limousines, equipped with twoway
radios, will make pickups at the exact
lime specifieil .il the holds and later the the-
.itres.
Another "first" is that out-of-towners
may arrange for the service even prior to
iheir visit to New York by contacting the
Barclay, Biltmore or Roosevelt.
Albany MGM Manager
Ralph Ripps Honored
.\1,B.\NV—The largest recent turnout,
109. at an industry testimonial dinner here
heard Ralph Ripps. retiring Saturday (.M)
as MGM branch manager, praised for his
de\oted .^0 years' service with the company,
his fairness to exhibitors and his dedicated
elforts for the Will Rogers Memorial Hospital
at Saranac Lake.
Speakers Monday night (5) in the Empire
Room of Schine-Ten Eyck Hotel included:
his brother. Herman L., assistant general
sales manager for MGM; Charles A. Smakwitz.
Stanley Warner director of publicity
and public service: Sidney J. Cohen, president
of N,\TO of New York state, John G.
Wilhelm. dinner co-chairman and partner
in Wilhelm-Thornton Theatres, and Frank
Lynch. MGM salesman.
Geoff Davis, radio station WOKO personality,
former "voice" of the MGM Newsreel
and an ex-teenage emcee at the Strand
Theatre in Vancouver, B.C., during its era
as a "combination" house, scored as masterof-ceremonies.
The senior Ripps. who spent \5 years
here as MGM salesman and manager, announced,
during a half-kidding, half-serious
resume of his brother's career and achievements,
that Lynch had been appointed
Ralph's successor. The son of George V.
l.snch. long-time chief buyer for Schine
The:itres, was "the popular choice" for the
post. Herman commented.
Davis read telegrams from Morris Lefko,
vice-president and general manager of
MGM (who was on a European trip); Bernie
Myerson. Loew's Theatres vice-president:
Joe Ingber, Brandt Theatres buyer;
Dan Houlihan. Paramount's Buffalo manr-ger:
Lou l.ieser. Buffalo, and George and
Marion Lynch. Gloversville.
Wilhelm presented Ripps a gift cerlificale
for a television set and Travis, a silver monev
clip.
Director Antonioni in U.S.
For 'Blow-Up' Openings
NLW ^OKK liUematioiKilh acclaimed
director Michelangelo Antonioni arrived in
New York Wednesday (7) en route to Hol-
Kvvood on his first visit to the United States
in connection with the opening of "Blow-
Up." a Carlo Ponti production for Metro-
Goldw vn-Mayer. .Xnlonioni allended special
showings ot his first English-language film
I here.
Antonioni will return to New York to
attend the gala invitational world premiere
of "Blow -Up" on December 18 at the Coronet
Theatre here. The bizarre drama of
mood mvsiery opens at the Lido Theatre
in Los Angeles on December 21 to qualify
for Academy Award consideration.
Starring Vanessa Redgrave, David Hemmings
and Sarah Miles, "Blow-Up" was
filmed in color entirely on location in London.
Antonioni and Tonino Guerra wrote
the screenplay.
Jij
BOXOFFICE :: December 12, 1966

. . The
. . The
. . The
BUFFALO
The Will RoRors HospituI drive commitlcc.
with Sidney J. Cohen, head of the New
N ork Slate Ass"n of Theatre Owners, as exhibitor
chairman and Mike Klein, distribuloi
chairman, held a meeting to lay out a
prugrani to gain the participation of exhibitors
in the Christmas Salute, a membership
drive.
Al Wright is operating his Aero Drive-!
.Ml weekends only, as is the Blait Bros,' Star
lJri\e-ln at Ebenezer . Boulevard
Drivc-ln. operated by Harry Berkson, has
been closed . Sheridan Drive-In, with
Sidney J. Cohen as managing director, is
lo remain open all winter.
Dennis E. Carey, assistant manager of
Panther's Granada, has been named manager
of the company's State Theatre in
Hamilton, N.Y. David Giebel, former assistant
at the Genessee, succeeds Carey at
the Granada.
Ken Renter, United Artists branch manager,
and his wife are vacationing in Florida.
Fran Maxwell, office manager, is handling
the ""weighty" matters during Reuter's
absence . Exchange Employes Union
CE-9, lATSE. will hold its annual election
tomorrow (13) in the Motion Picture Operators
BIdg. William Abrams. Columbia salesman,
is president and business agent of the
union.
Tony Mercurio's parents Mr. and Mrs.
Joseph Mercurio observed their 50th wedding
anniversary. Tony is office manager of
the Paramount exchange.
Eddie Meade, press guy of Tent 7, did
such a fine job this year in the Sir Billy Butlin
Incentive Drive, when the local club was
co-winner, that he will have the saine job
next year.
W. C. Fields' "You Can't Cheat an Honest
Man and Mae West " in "She Done Him
Wrong" opened Thursday (8) at the Glen
Art Theatre in Williamsville for a six-day
run. ""We think there are himdrcds of people
who would like lo laugh again at W. C.
Fields and Mae West." said Ike Ehrlichman,
Universal branch manager, whose company
is reissuing the films. ""We also think there
are many younger people who will find this
ageless-brand of comedy as funny today as
it was .^0 years ago."
Frank DiProsa, Rochester Martina Theatres'
publicity manager, was passing out
cigars on the birth of his and his wife Joan's
6-pound 8-ouncc son in Northside Hospital.
Norm Pader, MGM press representative,
was here to confer with Ed Miller, managing
director of the Center Theatre, on
the "Penelope" campaign, the Christmas attraction
at the American Broadcasting Companies
house. While here. Pader also met
with Frank .Arena. I.oew's city manager, and
Mark Olson, manager of the Teck. on "Hotel
Paradiso," which opened Friday (9).
AWARD l(> AI.IKRMAN—Jacob
Moj;elcMT. left, head of film activities
for the Ireasury Department, presents
a Liberty Bell .Award to Joseph G. .VIterniun.
National .\s.s'n of Theatre
Owners executive director, for his help
in the industry's L .S. Savings Bonds
Program. The award is an exact replica
of the historic bell in Philadelphia. Presentation
was made at the N.VTO offices.
N.VrO niember-thcatrcs are now
showing "Hollywt)od .Star-.Spangled Revue,"
a one-reeler in color starring Bob
Hope, produced by Warner Bros.
Tom Delbridge to Nashville
As Loew's Manager
NASHVILLE — Thomas ""Tommy"' E.
Delbridge. who had managed Loew's theatres
for several years until 19.5.1. when he
went into business for himself, has been
named managing director of the Melrose
Theatre here, currently undergoing a SIOO.-
()()() remodeling, to open Christmas Day
with a new lobby, new carpet, new smoking
loge and new rest rooms, as Loew's Melrose.
Loew's acquisition of the theatre is subject
to the approval of the U.S. District
Court of the southern district of New York,
because of the consent decree to which
Loew's is bound. In I95.V Delbridge was
succeeded by Buford Cranch. present manager
of Loew's downtown theatre.
Name Mary E. Pappalardo
To Head Tent 7 Women
BLIIAIU
-
Ihe Wi-iiicn ol \ aricty.
Tent 7. elected Mary I!. Pappalardo president,
Mrs. Kenneth A. Reuter. wife of the
United Artists branch manager, and Rita O.
Inda. Century Theatre, vice-presidents; Mrs.
Herman M. Messinger. Mrs. Joseph F.
Schaefer and Mrs. Willard R. Hemedinger.
sjcretarics. and Ethel Tyler, treasurer.
Named directors for three-year terms are
Herbert A. Cohen. Mrs. Samuel A. Dine.
Mrs. Nicholas L. Fisher and Mrs. Ross M.
Dunwoodie; two years — Mrs. Walter E.
Cunningham. Molly P. Kavanaugh. Mrs.
Stuart Kraft and Mrs. Irving Sanders; one
year— Mrs. Carl Borman, Gladys Schultz.
Sakes Stephen and Elizabeth L. Wilcox.
IFIDA Director Hils
16min Film Proposal
M \S \\)\

. . MGM
I
. . Walter
. . Joe
. . Bob
. . Frank
WASHINGTON
T^otion picture producers, directors and
writers, needing technical assistance
and military cooperation in films concerning
the armed forces, often visit the Defense
Department's production branch and confer
with chief Donald Baruch. Among his recent
visitors were John Lee Barret. David
Diamond. Jerr>- Fairbanks, Carl Kruger.
Richard Ncwhafer. Norman Panama and
John and Michael Wayne.
Sid Zins, Columbia public relations director,
has plans in the making to receive nine
"slaygirls" Friday (23). They appear in
"Murderers' Row." which opens the same
day at four area theatres. Branch manager
Fred Sapperstein returned from a swing
down to Richmond and Nortolk. Claude
Ringer, shipping department head, is back
after a vacation and Becky Tintorri, secretary,
after a brief illness.
Ted Krassner, Paramount manager, had
an exhibitors' showing of "Red Tommy
Hawk" in the exchange screening room,
Thursday afternoon (8). Office manager
Jack Howe said former branch manager
Herb Gillis. now based in Chicago as divisional
manager, expects to be at his home
a month recuperating after hospitalization.
Ira Sichelman of Ira Sichelman Films
and his wife expect to vacation in Florida
until the new year. Paul Grub, manager of
the Wheaton Plaza, is helping out in Sichelman's
office.
James V. Sheahan, MGM regional publicist,
held an invitational preshowing of "Penelope"
at the MPAA Thursday evening
(8). Bill Tuttle, head of the MGM makeup
department, was on hand . staffer
Ida Sachs has returned to her booking department
duties after a vacation.
Debbie Reynolds was here Friday (2) to
accept the Saints and Sinners "Fall Gal"
Award and S3,0()() for her favorite charity,
the Thalians.
Due to arrive for the White House dinner
tomorrow (13), honoring members of the
National Council on the Arts, are Gregory
Peck, George Stevens and authors Harper
Lee and John Steinbeck.
Sheldon 'IrumberKi president of Boxoffice
Attractions, reports "Alley Cats" is
proving itself grosswise in the District of
Columbia. He expects the film to continue
through the holidays at the District Theatres'
Lincoln, as well as "The Endless Summer"
at the Field-Slate Janus.
The Wa-shington Film Council, whose
president is Kenneth Clark, executive vicepresident
of the MPAA, scheduled a special
screening of films from the San Francisco
Film Festival Thursday evening (8) in the
Federal Aviation Agency Auditorium.
The VVOMPI Christmas party was held
Friday evening (9) in the Variety Club headquarters
in the VVillard Hotel. Two club
members will observe their birthdays on
Christmas. They are Sara Young, retired
Iroin 2()ih Century-Fox, and Esther
Wheeler, wife of Sam Wheeler of Wheeler
ilms.
About 350 Washington correspondents
and authors attended a preview of "A Funny
Thing Happened on the Way to the
Forum" at the National Press Club's first
Author-Correspondents Dinner Friday (2).
Fletcher Knebel. author of "Seven Days in
May." was the principal speaker at the
event, which honored 50 members of the
National Press Club who have written
books. The MPAA arranged the showing of
the United Artists release.
BALTIMORE
T 1. Hank Vogel, Bcngies Dnve-ln, has
iinncd from Middle River to his bachelor
penthouse apartment in one of Baltimore's
new high-rise buildings . . Harry
.
K.uszmaul. owner of the Fast Coast Theatre
Supply Co.. called on projectionists Fred
Helmer and Charles Leventhai. Kuszmaul
was here en route to Florida for a vacation.
Ted Schiller, vice-president of JF Theatres,
reports "The Sound of Music" at the
New is in its 8Sth week and scheduled to
close Sunday (18). The picture has amassed
such records here as longest run. largest
boxotfice gross and largest attendance record
(more than 682.000). The local demand
lor tickets has steadily increased since the
closing date was announced.
Dick Harrison, publicity director for JF,
held a preview Saturday (3) at the Town of
Lane,
"The Professionals" . . . Elwood
owner of the drive-in at Bolivar, West Va..
was here on business at J.F. Ossman Theatre
Supply Co.
.
Nate Shore, owner of the Pikes at Rockville.
Md., is having the house remodeled.
New carpeting and a complete paint job is
included Teed, manager. Super
170 Drive-In, is closing the airer next week,
and will vacation in Boston and other New
England states.
William Meyers, Pocomoke Drive-ln at
Pocomoke City. Md., has been discharged
from a hospital . . Victor Savadow, Tunick
.
circuit, is having Patapsco, Victory and
HolKwiiod theatres redecorated in readiness
ti>r the holiday season . Walderman.
Park Theatre owner, has changed the
policy of the house from three to two
changes a week.
Lena Lee, owner ol the Biddle, is making
plans to attend the opening session of the
Maryland legislature as a newly elected
member of the house of delegates. She also
plans extensive improvements after the first
of the year at the Biddle.
Ronald l-'reedman, owner of the Lord
Baltimore and Rex, announced the opening
at both theatres Wednesday (21) will be
"The Immoral Mr. Teas," after being
banned by the Maryland Censor Board lor
six years . . . William Gude, manager of
the Northway of the Durkee circuit, is in
a hospital, recovering from surgery.
PITTSBURGH
Pill Spencer, 20th-Fox branch manager,
who has been here less than a year, has
been shifted to the Los Angeles office, starting
January 3. New local branch head will
be Ben Felcher, coming here from Buffalo.
He is a veteran filmman. formerly with
Columbia. Spencer and his wife are parents
of two children and they will make their
new home in Los Angeles. He succeeded
Leon Weston who is now with the company
at the Jacksonville. Fla., office. George Ball
remains as branch sales manager.
Adolph Farkas, pioneer in exhibition at
J(.>hnsiown. who is a diabetic, is in the Magee
Hospital for surgery and treatment. He
had additional trouble, too, when one of his
two theatres was destroyed by fire.
Dorothy Boyle, wife of Knute Boyle of
the Theatre Candy Co.. while in a hospital,
won a color tele\ision set from her bowling
circle . . . Theatre Candy, as in the past, has
invited the motion picture industry to its
Christmas party, which is scheduled Tuesday
(20). Boyle and Grace Showe will be
co-hosts.
Slow December is traditional in theatre
business, but grosses these past several
weeks are at record lows. Early week finds
i>nly one or two outdoor theatres in operation,
and newspaper listings are dropped
when there are fewer than five advertisers.
Product is scarce, and exhibitors are improvising.
Projectionist-s' Union lATSE Local 171
reports onl\ one theatre has staged canned
lood shows, admission for children being
a can of fruit, vegetables or meat products.
This food, in turn, is turned over to needy
families at Christmas. The one theatre involved
is the Regent Square, serving Squirrel
Hill. F.dgewood and Wilkinsburg.
.Some of the sick are mending. Hymie
Wheeler, salesman, continues to improve in
Montefiore Hospital. Dave Brown returned
home alter eye surgery at Mercy Hospital.
Frank P. "Bud" Thomas, booker, was recuperating
at home after an car infection.
Dave Kane, Columbia field representative,
was here exploiting "Murderers' Row" for
Columbia . Green, 46, formerly of
Filmrow. died suddenly last week of a
heart attack. In years past he was a Columbia
shipper and booker . . . Another anniversary
banquet was held Sunday (4) by
Tent 1. It was the club's 39th annual affair.
Mr. and Mrs. KInior Hasley are installing
a coinplcle sewage s\stem at their Lakeside
Dri\e-ln at C onneaut Lake. The septic sysiL-iii
.
will he removed Lewis of
the Blatl Bros. Theatres office has been undergoing
a physical checkup for several
weeks in Magee Hospital.
Bress Circuit Heads' Mother Dies
NORFOLK, VA. — Rebecca Bress,
mother of Louis H. and Phillip Bress, owners
of the Bress Bros. Theatres of Norfolk and
Portsmouth. Va., died November 29.
E-8 BOXOFFICE :: December 12, 1966

^OLLWPAD
NEWS AND VIEWS OF THE PRODUCTION CENTER
illoUywood Office— 171-f Ivar St.. Room 205. Phone: HO 5-1186)
Durante Gets Tent 25
Humanitarian Award
HOI l/l WOOD — Jimnu Durante received
the Variety Club ot Southern California's
Humanitarian award as guest of
honor and American International executive
vice-president Samuel Z. Arkoll was principal
speaker November 29 at a luncheon in
the Beverly Hills Hotel. The event was
opened by James H. Nicholson, Tent 25
chief barker, with Ezra Stern presiding as
chairman.
Among the film industry notables who
participated in toasting and roasting the
famed comic were Joey Bishop, More\
Amsterdam, Walter Brennan and .Abe Lastfogel.
As chief speaker, .Arkoff pointed up the
important charity work which is constantly
being conducted by Variety Clubs through
the Variety Boys Club, the Variety Children's
Heart Center and the Variety Sunshine
Coaches, emphasizing the importance
of providing for an uninterrupted continuance
of these activities through provisions
in final wills.
"Variety has pledged a hopeful future to
thousands of children who are depending on
us and the ever-increasing thousands coming
into the world who will need us in generations
to come," said Arkoff.
Golden Globe Screenings
Under Way in Hollywood
MOl 1 ^WOOD Ihe Hollywood Foreign
Press Ass'n was shown "The Black
Wind" Thursday (8). Mexico's entry in the
1966 San Francisco Film Festival. The film
is competing in the l.^th annual series of exclusive
foreign films for Golden Globe
.Awards. On Thursday (15) Japan's entry
in the Chicago Film Festival. "The Bride of
the .Andes" also will be shown to members.
Film on Giacomo Puccini
I
HOI 1 ^\\OOD ife of Giacomo Puccmi
has been written as a screenplay by Leo
Handell. writer and shorts subject producer
in the atomic energy field. He will produce
the film "Maestro."
Screening Room Open
HOLL^\\OOD — Charles Aidikoff, a
theatre executive at the Lytton Center of
the Visual Arts, opened a screening room
here Wednesday (7) at 9255 Sunset Blvd.
BOXOFFICE :: December 12, 1966
LOLIS B. MAM:R MKMORIAL CHMIR— Parlitipaliii); in the groundbreaking
ceremonies for the $250.0(»0 recreation complex are, left to riyhl: William
T. Kirk, executive director of the Motion Picture Relief I'und: Jeffrex Scl/nick:
Arthur Percira; Ramon Novarro; David Sel/niik, Intard niemhiT l.ouis B. Mayer
Foundation: Senator George Murphy; Cirecr (Larson: director Clarence Brown:
Georue I.. Baynall. president of the Motion Picture Relief Fund; producer Arthur
Freed, president of the .Vtademy of Motion Picture Arts and Sciences; Irank Me-
Carlhv, treasurer of the MPRF, and Myron Fox, head of the Louis B. Mayer Foundation.
Technicolor Honors
Long-Time Employes
IIOl lAUOOD — Tucl\e centuries i.>\
color motion picture experience were represented
by 44 Technicolor employes meeting
in the Los Angeles Club Friday (2) to
mark anniversaries of 25-to-35 years or
more with the company. Host was Paul W.
I assnacht, president and chief executive officer,
a 37-year veteran himself.
The longest service record is that of Walter
J. Feloney, supervisor in the negative
assembly department, who joined Technicolor
45 years ago. Others in the more-than
35-ycar group are Robert Riley, who retired
in November as vice-president, and Rudolph
E. T. Cave, shift boss in the control department,
both with 44 years' service, and Stanley
J. Gillis, supervisor of negative cutting.
43 years.
With 41 years of service are Edward O.
Fairley, who retired this year as supervisor
of the wet maintenance division; Richard M.
Blanco, sales vice-president. TV division,
and Wilford VV. Rector, negative development
shift boss. Sidney F. McElwee. who
retired this year as office shift boss in the
transfer department, served 40 years with
Technicolor.
Board chairman Thomas J. Welsh and
executive vice-president Charles F. Simonelli
also were among the company executives
and division heads who look part in the
honor luncheon.
Robert Wise Is Chairman
Of use Cinema Group
HOLLYWOOD— Producer-director Robert
Wise has agreed to become the founding
chairman of Cinema Circulus, support
group being formed for the cinema division
of the Performing Arts School at the University
of Southern California. At least 100
members will be needed before the group
can be chartered by USC as the 13th support
organization for one of its professional
schools.
Each member will give $100 or more a
year to support U.SC cinema students and
to aid academic and research programs, according
to Dr. Bernard L. Kantor, division
chairman and associate dean of performing
arts.
The name Cinema Circulus was chosen as
representative of the interlocking relationship
of all artists working on a film and
also indicative of the shape of a film reel.
W-1

I
1
(I5uch6ta^emm
THERE IS some doubt in the mind of director
Sheldon Reynolds whether the
casting problem doesn't stem from exhibitors,
more than the general public's appetite
for the top star in a picture. Due to the state
of the market, a star in a "bad" picture acts
as insurance for the picture and the studio
gets its investment returned. Exhibitors like
this safe method of insurance, too. But producer-director
Reynolds in an astute observation
says if he has to make a "good" or
"great" picture he questions the value of
the star to the picture. In other words he
looks at the trend of today's market as one
which has audiences putting greater values
on the story than ever before.
Unless the exhibitor can learn from this
new approach of the younger generation to
theatregoing and merchandises pictures in
a new manner, Reynolds sees great danger
from the narrowing list of top stars available.
As they grow older and their demands
for percentages of the pictures continue to
rise, the amount of income from the investment
must invariably go down.
Reynolds came from television where his
"Foreign Intrigue" series brought him a cool
SI. 5 million when he sold out. He now is
in the feature business. The same creativity
which gave him the margin of profit in television,
plus the background of his radio
writing, takes him away from the straitjacket
of producing films in a studio. He
has new ideas. For instance, when he shoots
his picture in Europe, as he is doing on "The
Assignment," his only arrangement for Hollywood
know-how is that he doesn't allow
it to complicate his operation. He uses a
complete European staff on his location
shooting in Switzerland. The Hollywood
production people are "great craftsmen" but
in most cases, says Reynolds, they represent
a studio-oriented point-of-view. Their principal
drawback is their lack of knowledge
of other languages. They don't understand
the other cultures, and though the technique
of getting an image on a piece of film is
ss^WITH SYD CASSYD^
universal, a common denominator for all
motion picture productions, the personnel
behind and sometimes in front of a camera
must be handled in a different manner.
What about the differences between
shooting for television and for theatrical
features? Reynolds says in the case of any
professional, the men are separated from the
boys very quickly. The pro uses his time advantageously.
If he is a writer-director, he
has the advantage of time and many angles,
but he doesn't waste either. On a television
show which is like a manufactured piece or
a product tailored lor a time segment and
made for one price only, the director must
leave out what Reynolds calls "that special
element which has developed while shooting
a scene." Leaving it out in a feature would be
like leaving "the cream off the cake." In a
more complete fashion Reynolds describes
it "as a flash of lightning which must be
captured once it has developed," while the
television director must move on past it.
On a feature the writer-director calls for another
angle, builds up the production values
and gives the editor more to work with in
the cutting room.
Reynolds says while it may be evident at
times, he finds little conflict between his
roles as writer and director. Based on his
upbringing in radio, where he had to change
direction without a "nervous twitch" he can
work well under pressure. During the radio
days, laughs were good on certain material
and sometimes in between commercials he
rewrote the original scripts to take advantage
of it. His idea is that when one has a
concept about a picture, it is easy to change
lines.
The current attitude toward the non-hero
who plays the villain has developed the type
of player and character in films who is a
guy who does the right things hut is only
a caricature of a villain. Reynolds handled
this in a more conventional manner: he has
a real villain, a 1967 villain, one whose
character development in the picture doesn't
change from the bad guy to the good guy.
"Spy stories, today, with their sexual overtones,
makes one wonder who is the hero
and who is the villain," he says.
Discussing stories, for which there is
greater need than ever before because of the
"wa\-out" pictures, the "Goldfingers,"
which make money without top stars. Reynolds
places the blame for a shortage of
these on the average studio head. He ex-1
plains this by noting the reading of a screen-
play is similar to handling anv technical document
which calls tor a special skill on the
part of the reader. Hollywood has suffered
because the man behind the desk in the
front office, not the caricature, but the real
live man, is there because of his ability as
a manager. His skill is handling New York
financial circles and demands and business
relationships. The man in New York is in
his own top spot because of his ability to
handle sales and know exhibitors' demands.
But the ability to read and spot a top
story might not be part of the makeup of
the studio manager. He doesn't have the
special ability. Reynolds illustrates this by
pointing out that "one wouldn't call the
head of a studio to read a blueprint and
then build a house for a client. Why then
should they be called upon to make story
decisions based on the technical makeup of
a photoplay?" Herein lies the problem of
Hollywood's conflict between an art and an
industrv, for seldom does one have both top
skills.
Despite all this, in the eyes of the world,
Hollywood has the stamp of approval to
make a motion picture come into its own.
When a picture has a Hollywood stamp on
it, it's in the "big-time."
Reynolds made a deal with Cinerama for
a picture of epic proportions to be shot in
Switzerland, where he makes his home. He
hopes that William R. Forman will accept
the idea and go ahead with his plans.
In passing it might be noted that the late
Malty Fox several years ago. in New York,
propositioned him to become the head of a
studio complex with Howard Hughes, but
Reynolds turned it down for it would have
taken him away from filmmaking where
he has made his mark.
Start BOXOFFICE coming..
a 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) D
1
D PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
Vwr for $5
These rates for U.S., Canada, Pan-America only. Other countrin: J10 o year.
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BOXOFFICE - THE NATIONAL FILM
825 Van Bmat BWd., Koiiiai City, Mo. 64124
WEEKLY
April 1 Release Date Set
For Sonney's 'She Freak'
HOI.I /> WOOD—Ihe new Sonney-I'riedman
horror picture has been given the release
title of "She Freak." It was written
and produced by Dave Friedman, directed
b\ Byron Mabe and introduces Claire Brennen.
The picture is scheduled for an April
I
release date via Sonney Amusement Enterprises.
Northwest United Theatres
Appoints Jerry Forman
PORTLAND—Jerry Forman, Portland
area manager, has been named general manager
of United Theatres of the Northwest,
succectliiig Jim Bonholzer. who resigned, according
to William R. Forman, head of the
circuit.
W-2 BOXOFFICE :: December 12, 1966

Warner Introduces
Xamelot' to
Press
HOI l/l WOOD — J.K-k 1.. Warner
l.iuiichcd the Hollywood phase of the multimillion-dollar
"Camelot," musical hit from
H roadway, with 200 press and news media
representatives in the "great hall" and
ilirone room" on Stage 7. They met the
ilircctor Joshua l.ogan. his east and production
crew. Though Warner announced over
Sll million will be spent on the production,
bringing it in at a lower figure than "My
Fair Lady." the veteran producer said the
cost of the film as a factor in its success or
failure was not the key to its value. The
conference was held on Thursday (1).
"Money does not make a motion picture."
said Warner. "The elements of success are
the people who are making it and their attitudes
towards the production."
Produced 5,000 Features
Saying he had produced 5,000 films during
his long career, Warner explained he
made some "greats" for $75,000 and some
great "flops" for $7.5 million. In the same
vein, when he discussed "stayaway" production
or "runaway," he said that Hollywood
was the colony that put films in the present
great position in the world of entertainment
and it was better to make them
here where thousands of technicians who
have learned their trade are working.
Logan discussed reasons to back arguments
of this kind by telling that .Spanish
locations had been used because of having
5,000 medieval castles, while in England,
many of these had deteriorated because of
climate and age. .Again it was a case of going
where the most value would be found for
the production.
Vanessa Redgrave plays Guenevere in her
first American film following ".MorganI"
Richard Harris will play King Arthur and
the role of Sir Lancelot goes to 25-year-old
Italian actor Franco Nero.
The set,
Set Cost $1 MilUon
one of the most striking ever devised
for a motion picture, was built at a
cost of nearly SI million. The detailed work
in the carvings, statues and incidental pieces
make the film set into a prized museum
exhibit. Logan explained the story takes
place in the sixth to seventh century, and
since it was a mythological tale, liberties
were taken with architectural details, ranging
in period from Roman to pre-Gothic.
Others in the cast are David Hemmings
as Mordred: Lionel Jeffries as Pellinore;
Laurence Nais. Merlin: Pierre Olaf. Dap:
Leon Greene, Turquinc: Brian Coburn. Meilion:
Gary Marshall, Sid Lionel, and .Anthony
Rogers. Sir Dinadan.
Richard Kline is in charge of photography:
.Alfred Newman, music; Folman
Blangsted. film editor, and Joel Freeman
is assistant to Warner.
The Hollywood work scheduled for the
Technicolor and Panavision film is expected
to run 16 weeks.
Supreme Court Abolishes
DGA's Anti-Red Oath
WASHING l(.)N — Ihe Supreme Court
on .Monday (5) turned down an appeals
court ruling that the anti-Communist oath
required for membership in the Directors
Guild of America is "an unreasonable and
unlawful requirement for union membership"
and thus remains in effect.
Louis Nizer, DG.A attorney, petitioned
the hight court for review on the grounds
that the .second circuit court of appeals in
reversing the trial court, "disregarded wellsettled
principles of law" by erroneously assuming
jurisdiction to judge the merits of a
case that reached it merely as an appeal
from a procedural motion for a preliminary
injunction.
What brought on the litigation was the
refusal by six members of the Screen Directors
International Guild to sign the so-called
"loyalty" oath after that organization and
DGA had agreed to merge last year. They
then were denied membership by DGA.
The case was taken to the courts by the
rejected members, who sought an injunction
against the denial of membership and
against the election of two SDIG officers to
the DG.A board subsequent to the merger
of the two motion picture and television
unions.
The lower court was against issuing a
temporary restraining order, but the circuit
tribunal overturned this ruling, holding that
the "loyalty oath is per sc an unreasonable
and unlawful requirement for union membership."
By refusing to review the appeals court
decision, the Supreme Court, in effect, affirmed
the validity of the circuit court's
finding, thereby writing "finis" to the DGA
loyalty oath, except in the unlikely event
that a request for reconsideration is granted.
Beatrice Straight, Allen
To Co-Produce 'Borrowers'
H01.I.Y\\0013—Stage actress Beatrice
Straight will go into co-production over in
England with Lewis Allen and his Vineyard
Films to make a feature on the Mary Norton
classic "The Borrowers." He made "Lord
of the Flies," "Half a Sixpence" and "Fahrenheit
451."
The screen adaptation of the fantasy-adventure
is being written by Jay Presson
Allen with the production start planned for
February. Miss Straight will not appear in
the film.
Seuss' Streamers
'Dr.
HOI I.YWOOD^ I cn-thousand window
streamers for the record album of Metro-
Cioldwyn-Mayer's "Dr. .Seuss' How the
Grinch Stole Christmas," produced b\
Chuck Jones and Ted Gcisel, author of "Dr.
Seuss." will be mailed to record distributors.
'Criss-Cross' 1st for Burr
HOI.I'* WOOD— Raymond Burr plays
starring role in "Criss-Cross." as the first
film in his new seven-year contract with
Universal. He plays a sinister business executive
in the mystery drama.
a
DGA Is Publishing
Own Magazine, Action
IIOI I ^\\()00- Ihe Directors Guild of
America is now publishing AtTioN. a slick
24-page house organ edited by David L
Zeitlin. who doubles as editor and publisher,
in addition to his duties with Life Magazine
on the Coast. Robert L. Lippert is featured
in a "Who Needs Nudies?" article, which
describes how he opened a 16mm house on
Sunset Strip and quickly switched from
nudies to so-called "vintage and underground"
films. The article was written before
the present trouble with riots and curfew
on the swinging Los Angeles street of
clubs and youngsters.
Other articles of interest are those pertaining
to the working conditions and guild
members' interests. "Film Buffs Dream Library,"
was written by Milton Luboviski, a
film-buff cinema-book bibliophile who operates
the Larry Edmunds bookshop on
Hollywood Boulevard. The writer describes
his list of 7.000 current titles about the motion
picture industry.
Curt Siodmak told the directors about his
adventures in filming behind the Iron Curtain,
where he described the Czechoslovakian
filmmakers as excellent craftsmen, but
found fault with their methods of scheduling
productions and people.
Julie Christie discussed her relationship
with directors, and the editor related that
she had turned down a "very large film for
an immensely large sum of money." because
the director has not been chosen for the picture,
and this she felt was the most important
phase of an artist's relationship in her
craft.
C. J. Tevlin Is Dead;
Former RKO Studio Chief
HOl.LtWOOD—C. J. Tevlin. 67, former
production executive for Howard
Hughes and vice-president of RKO Radio
Pictures in charge of studio operation in the
1950s, died of a cerebral hemorrhage in
Valley Doctors Hospital.
At the time of his death. Tevlin was an
administrative executive with Superscopc.
Inc.. national distributor of .Sony tape recorders
and Marantz high fidelity components.
He began his industry career in 1917
as a traveling auditor for the old Fox Film
Corp. and later was with Paramount. Realart
and Cosmopolitan Productions. In 1958
he formed Liberty Pictures and produced
•The Bat."
Tevlin leaves his wife Jessie, a son. a
daughter and three grandchildren.
Fess Parker Guest at 75th
Anniversary Observance
HOLLYWOOD— Fess Parker was a guest
at the 75th anniversary of the Children's
Home Society of California Saturday (10)
in Los Angeles. Parker, star of the "Daniel
Boone" television series, also was the official
"cake cutter" for the diamond jubilee,
which had more than 3,000 homeless youngsters
in attendance.
BOXOFHCE :: December 12, 1966 W-3

movccvcr
'Alf'ie Continues Torrid LA Pace
With 415 6th Week; 'Voyage 340
LOS ANGELES—The persistent
inclement
weather, in a section of the country
where the sun is always '"supposed" to shine,
had a strong effect on hoxoffice grosses, for
attendance took a sharp drop. Sustained
drawing power, however, was shown by a
number of holdovers, such as "Alfie" with
415, "Fantastic Voyage" at 340 and "The
Professionals" at 260.
(Average Is 100)
Beverly—The Bible {20th-Fox), 9th wk
Bruin Hollywood—The Russians Are Coming
315
(UA), 3rd wk 100
Chinese—The Fortune Cookie (UA), 4th wk 110
wk Cinemo— I, o Women (Audubon), 6th
Cineromo— Khortoum (UA), 24th wk
90
80
Crest— Alfie (Poro), 6th wk 415
Egyption— Howoii (UA), 8th wk 270
El Rey, Orpheum— Spinout (MGM), 2nd wk 85
Fine Arts— 10:30 P.M. Summer (Lopert), 5th wk. . . 65
Four Tiger Lily? (AlP), 3rd wk. 75
Hollywood-Poramount—Doctor Zhivogo (MGM),
Star—Whot's Up
50th wk
Iris, State—The Former's Other Daughter (UPRO);
145
Sex ond the Single Girl .VB), reruns 65
Lido—A Mon ond Woman lAA), 10th wk 155
Music Hall— Georgy Girl ,Col), 4th wk 160
Pantogcs— The Professionals (Col), 2nd wk 260
Picwood, Willcrn— Texas Across the River
(Univ), 2nd wk 85
Pix—Who's Afroid of Virginia Woolf?
'WB), 5th wk ,
110
Tiffany— Young Aphrodites (Janus), 4th wk 75
Villoge— Fantastic Voyage (20th-Fox), 4th wk. 340
Vogue—The Appaloosa (Univ), 6th wk 70
Worner Beverly—Romeo ond Juliet (Embassy),
8th wk.
Warner Hollywood— Is Paris Burning? (Para),
4fh wk
Warren's— Dr. Goldfoot ond the Girl Bombs
(AlP)
Wilshirc—The Sound of Music (20th-Fox), 91st
'Spinout' Ties 'Night Games'
With 300 in San Francisco
SAN FRANCISCO—"Spinout." "Night
Games" and "Hawaii" were far out in front
of the rest of the first-run field in a very
spotty week. "Spinout," opening at the
Warfield. and "Night Games," fourth week
at the Presidio, tripled average grosses for
those situations, while "Hawaii" grossed
2.35 in its sixth week at the Coronet.
Alexondrio—The Fortune Cookie (UA), 5th wk. ..120
SERVING THE NATION
WITH TOP ADULT
EXPLOITATION PICTURES
SINCE 1919'
SACK
AMUSEMENT
ENTERPRISES
1710 Jockson — Rl 2 9445 — Dollos, Texas
Eastern Soles Office
4107 Bedford Rood, Baltimore 7, Md , HU 6 6654
JJl
Special
Christmas
,
NEW YEAR'S EVE
U27 S. WABASH Ave. ,,,-,., ,„...,_,
CHICAGO, III 60605 \ SHOW TRAILERS
WE MAKE 'EM "BETTER" AND "QUICKER"
65
Cinema 21—Alfie (Poro), 6th wk 145
Coronet—Howoii
El Rey, Golden
(UA),
Gate, Spruce—Texas
6fh wk 235
Across the
River :Univ), 2nd wk
Empire, New Royol, New Mission, El Rancho—The
115
Professionols 'Col), 2nd wk 140
Lorkin—All the Other Girls Do Harlequin), 2nd wk. 90
Metro— A Mon ond o Womon :AA), 7th wk 130
Music Holl Hotel Porodiso MGM), 3rd wk 90
Orpheum— Doctor Zhivogo MGM), 42nd wk 140
Presidio— Night Gomes SR), 4th wk 300
Stoge Dcor— Romeo and Juliet (Embassy), 3rd wk. 100
St. Francis, Geneva— Not With MY Wife, You
Don't (WB), 2nd wk 100
United Artists—The Sound of Music (20th-Fox),
89th wk 160
Vogue—What's 90
Tiger Lily? (AlP), 2nd wk. . . Up
Warfield— Spinout (MGM) 300
"The Professionals' Starts
At 200 in Portland
l'ORTl..\ND- The- usual pre-Christmas
lull and wet weather set in here hut roadshows
still were holding up nicely. Estimates
were at 200 per cent for "The Sound
of Music," "Doctor Zhivago," "The Professionals"
and "The Blue Max."
,
Broodwoy, 82nd Street— Spinout (MGM), 2nd wk. 165
Cinemo 21 —Mondo Bizzaro (5R) 175
Eostgote (lorge), Sandy Boulevard—The Professionals
(Col) 200
Eastgate (small)—Texas Across the River
2nd wk (Univ),
Fine Arts—The
1 75
Gospel According to St. Matthew
(Cont'l) 1 50
Fox—The Sound of Music (20th-Foxl, 87th wk. .200
Guild— Hotel Porodiso (MGM); Bombole (Royal),
3rd wk 150
Hollywood—The Blue Mox (20th-Fox),
Irvington—Alfie (Para); A Thousand
11th wk.
Clowns
..200
(Poro), 8th wk 175
Lourelhurst— Fantastic Voyoge (20th-Fox); Born
Free (Col), rerun, 5th wk
Music Box—The Fortune Cookie (UA), 2nd wk.
Off-Broodwoy— Romeo ond Juliet (Embossy),
1 75
..165
7th wk 175
Orpheum— Not With MY Wife, You Don't
(WB); Never Too Late (WB), rerun 175
Paramount- Doctor Zhivago (MGM), 34th wk 200
'Georgy Girl' Only 200-Class
Grosser in Denver Theatres
Df-NVF.R— "GcorgN Ciirl" look over
first place among Denver first-run grossers
as it turned in 250 per cent in a third week
at the Vogue Theatre. Next high was the
composite \15 for "Texas Across the River"
at the Denver and Villa Italia.
Alald.n—The Sound of Music (20th-Fox),
S9th wk 125
Ccntri-Thc Fortune Cookie (UA), 3rd wk 100
Continental The Bible (20th-Fox), 8th wk 110
Ccopcr—The Best of Cinerama (Cineroma), 5th wk. 160
Crest, Townc -Alfie (Poro); Tom Jones
(Lopert), 5th wk 110
Denhom— Doctor Zhivago MGM), 36th wk 140
Denver, Villo Italic—Texos Across the River
(Univ), 2nd wk 17'.
Esquire— Is Paris Burning? (Poro), 2nd wk 125
Inicrr.ationol 70— Born Free (Col); The Trouble
With Angels 'Col), reruns 60
I nrnmnini Not With MY Wife, You Don't
iWBl; The Art of Love (Univ), 3rd wk 100
~. riui Georgy Girl (Col), 3rd wk 250
v.clih.r The Professionals (Col), 3rd wk No Precedent
Minister's Daughter Signs
For 'Peter Gunn' Role
IIOI 1 ^ WOOD - IJlonde 24-year-old
Martha I'riedrich, who has worked in moiion
pictures since she was 3 months old.
yoi her first salaried film joh Monday (.S),
when she was signed for a part in Blake
I dwards' Paramount Technicolor feature,
f'eter Gunn."
She is the daughter of the late Rev. James
1 riedrich. who for many years headed the
non-profit Cathedral Film Productions,
maker of religious pictures. She made her
dcSui before the camera as the Infant Jesus
in "Child of Bethlehem." then essayed
scores of other roles over the next two decades,
all for free.
In "Peter Gunn." which stars Craig .Stevens.
Miss Friedrich portrays an off-beat
beatnik, a lady of beauty and culture, who
dallies with the beatnik set just for kicks.
'Dutchman' Hollywood Bow
Set in Bid for an Oscar
HOLLYWOOD—"Dutchman." the film
of the controversial play of the same title,
which won the "Obie" award as the best
off-Broadway production, will have its world
premiere here at the Los Feliz Theatre for
a limited two-week engagement starting
Wednesday (28) to qualify for .Academy
.\ward consideration.
.Shirley Knight, twice an Oscar nominee
for her performances in "Sweet Bird of
Youth" and "Dark at the Top of the Stairs,"
pla\s ihc feminine starring role in the motion
piclurc. while .Al Lrceman jr. appears
in the male lead. Both starred in the muchdiscussed
show when it was presented on
stage last year at the Warner Playhouse in
Los Angeles during a five-month engagement.
Produced by Gene Persson and directed
by Anthony Harvey, film editor of such hits
as "Dr. Strangelove" and "The Spy Who
Came in From the Cold," "Dutchman" was
written by LeRoi Jones and ran in New
York for almost a year.
SAG Backs German Actor
Strike on Voice-Dubbing
HOLL\WOOD — The Screen Actors
Guild has notified the newly formed German
Actors Union that it will support its
strike to obtain iniprovements in wages and
conditions for performers who dub the
voices of American actors into the German
language for theatrical and television films.
More than 700 Germans stopped all dubbing
work November 1, SAG president
Charlton Heslon was informed by Helmo
AIP to Open Own Offices
In Favorite Films Cities
HOLLYWOOD—American
Kindermann. Cierman Actors Union board
member, who is the German voice of Heston.
International
president James H. Nicholson confirmed
a report that the firm is establishing offices
in Los Angeles and other cities formerly
covered by Favorite Films headed by Newion
P. "Red" Jacobs. Charles A. Newman
will head the Los Angeles branch, with the
s\\ilchover set for March.
'Arrivederci' Preview
To Aid Flood Victims
HOLLYWOOD—A preview of Paraniounl"s
"Arrivederci, Baby" will be used
to raise money for Italian flood victims.
Friday (16) a dollar or more contribution
will pay for a ticket to a preview of the
Technicolor comedy on the Paramount lot.
W-4 BOXOFFICE :: December 12, 1966

v*;S
,.A-.' "•^i". V.V '..••^ '../''• ',:-'. .j>»B,
"WiMM-iy--'-
Tiny Idea: Great Future
Shown in actual size, shaped like a space rocket, this little device may one day get you to the moon - or
save your life. Developed for the Space Administration for their space satellites, it Is already on the moon.
This is the PFET - photosensitive, field-effect, transistor. We're mentioning it here because when we
found out about this most advanced photoelectric device, we suspected it might have a place at Century.
It did - and now it is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
Note the several advantages of the PFET:
• It reproduces optical sound tracks (both single and multi-channel) with a signal to noise ratio and a quality
of reproduction equal to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• it can be used on black and wh.ite film prints, color prints -and even red dye tracks -its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
m
s^^Bg^gu^w.'>-^\iamt^^^^^
Century Sound and Projection are Better than Ever!
%e0^
Investigate this new PFET device, now supplied with all Century optical
sound systems - and only Century sound systems have it!
And if you have not already done so. discover Century's superlative CINE-
FOCUS' projection. Ask any theatre owner or projectionist who has used
a CINE-FOCUS film stabilized, controlled focus projector, he will tell you,
"I have never seen film projection so good!"
In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
better. Modernize with Century.
•
us. Patent ^3273953 — Registered Trade Mark of Century Projector Corporation.
CENTURY PROJECTOR CORPORATION
New York, N.Y. 10019
Western Theatrical Equipment Co.
187 Golden Gate Avenue
Son FranciKO, Colifomio 94102
Pembrex Theatre Supply Corp.
1969 South Vermont Ave.
Los Angeles 7, California
BOXOmCE :: December 12, 1966
L & S Theatre Supply Co.
214 East First South Street
Solt Lake City, Utoh 84111
John P. Filbert Co.. Ir
2007 South Vermont Are.
Los Anqeles 7, California
Pacific Theatre Equipment Co.
142 Leavenworth Street
Son Francisco, California 94102
Western Service & Supply, Inc.
2100 Stout Street
Denyer, Colorado 80205
S. F. Bums & Co., Inc
2319 2nd Atwm
Seattle 1, Washinjton
W-5

. . . Henry
. . Sam
LOS
ANGELES
^^illiam H. ThcdFord, vice-president and
co-director of theatre operations for
National General Corp., and his assistant
Ernie Sturm were in New York Saturday
(3) to attend a dinner honoring Richard
Walsh, president of lATSE . Aspaas
and Cal Tyler, National Theatre Supply, are
back from Grand Rapids and attending
the American Seating Co.'s showing of new
concepts in theatre seating.
Robert Selig, Pacific Theatres executive,
returned from a New York business trip
Ehrlich. Paramount Pictures exchange
advertising director, is back from
Portland, where he held sales and promotion
meetings with Portland and vicinity exhibitors
and sales staff.
Condolences to Chuck Piercy, whose wife
Lucille died. She also leaves a son Charles
Scth. Chuck Piercy was formerly head
booker lor Preferred Theatres, with houses
in San Diego and Bakersfield.
Bob Leach has been promoted to F-"avorite
Films* San Francisco branch manager by
Newton P. Jacobs, president. Leach, who
was San Francisco's Favorite salesman six
years will succeed Hal Gruber January 1.
U.S. Films, Inc., has acquired "The Diabolical
Dr. Z" and "Don't Move or You
Die" for release in the U.S. and will go
with the combination in the spring.
Director Michelangelo Antonioni's first
English-language picture "Blow-Up!" has
been booked into the Lido Theatre for an
exclusive engagement starting Saturday
Lee ARTOE ROMAN CARBONS
NviiCiijMn men to iou
Wid« Screen Lighting ^ Larger Croteri
THINK 1^
lee ARTOi CARBON CO
WRITE—
SEE EOR YOURSELF
The Exhibitor Has His Say
TO:
BOXOFFICE. 825 Van Brunt
(31) to qualify for Academy Award consideration
. . . The West Coast premiere of
Milos Forman's award-winning "Loves of a
Blonde" will be held Friday (23) at the new
Tiffany Theatre here.
"The Christmas That Almost Wasn't," a
Childhood production, will have a 40-theatre
Los Angeles multiple starting Saturday
(17), according to Harry Levinson. Favorite
Films branch manager.
Harold Goldman, president of Feature
Film Corp. of .'\merica. announced that
Masterpiece Pictures, Inc., will distribute
all the company's upcoming releases in the
South, with distribution handled out of their
New Orleans exchange. President of the
newly appointed distributor is Mamie C.
Dureau. Initial pictures to he handled under
the agreement are "Dimension— 5" and "Cyborg
2087."
.
Salvatore Billitteri, American International
East Coast production head, in Rom.-
and Cairo for production conferences witli
producer Lulvio Lucisano, for "The Glass
Sphinx" . . Alan Bates, star of "Gcorg\
Girl," will attend the world premiere of his
latest film "King of Hearts" Wednesday
(14) at the United Artists Theatre. United
Artists is releasing the film.
The benefit premiere of the Mel I'rank
production "A Funny Thing Happened on
the Way to the Forum" will be held Tuesday
(20) at Grauman's Chinese Theatre for
the benefit of the San Fernando Valle>
Child Guidance Clinic.
David Lean's MGM film "Doctor Zhivago,"
which has topped $1 million in its
local engagement and starts its .second year,
will have a two-a-day matinee and evening
performance schedule at the Hollywooil
Paramount Theatre beginning Saturday (I7l
I h rough January 2.
YOUR REPORT OF THE PICTURE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
Blvd.,
Kansas City. Mo. 64124
Puramount's "Funeral in Berlin" begins
an exclusive engagement Wednesday (21)
;t the Stanley Warner Beverly Hills The-
-Right Now
Twentieth-Fox has acquired Western
atre . . .
hemisphere distribution of "Come Spy
With Me." which was made in the Caribbean.
The HO-LA \\OMPI has added to its
wide variety of charity deeds by contributing
many hours of volunteer work to the job
of the Herald-Examiner in bringing necessities,
cheer and toys to the writers of "Santa
Claus" letters. Connie Bean, Ann Lewis and
Helen Troost were among those pitching in.
Puramount's "Is Paris Burning'.'" will feature
daily matinees during Christmas week
at the Warner Hollywood Theatre, where
it is showing on an exclusive reserved-seat
run. In addition, there will be two showings
New Year's Eve, at 8 o'clock and midnight.
A daughter Carol Ann was born Saturday
(3) to Mr. and Mrs. Ronald Leif in
C\*dars of Lebanon Hospital. The father is
a talent and literary agent and the mother
is the daughter of Lew Wasserman, president
of MCA, Inc.
$250,000 Remodeling
Al 2 Foster Theatres
SAN FRANCLSCO— Martin 1 osier Enterprises
has completed a S2.'^0.()()0 remodeling
project at its two East Bay theatres,
the 83()-seat Parkway Cinema in Oakland
and the S.SO-seal Piedmont at Piedmont.
New seats, carpeting and projection equipment
have been installed at both houses,
which have first-run policies. Martin Foster,
who heads the firm, also operates the Albany
Cinema in Berkeley. Additional theatres
are expected to be added to the circuit
in
the near luture.
New Arizona Governor Not
To Builci Rental Studio
niOl M,\. AKI/. Cui\. -elect .lack Wilii.uns
vmII not use any of the stale funds to
buiki a rental studio in his state to attract
"rLniawa\" productions. Private industry has
tills fiuiction. he said. He noted that many
Ho'Kwood firms use spots in the stale for
location shooting and that "Old Tucson." a
si.ite park, is used for features on occasion.
He said the state's industrial commission has
the job of encouraging outside productions.
The new governor was a radio announcer
and owns KOY, a station here. He takes
office in January.
TiUe
Comment
Company.
Days of Week Ployed
Exhibitor
SERVICE
GERRr KARSKI, PRES.
MOTION PICTURE SERVICE CO
Tgy 125 HTOE ST SANFRANCISCO. CALIF, 94102
W-6 BOXOFFICE :: December 12, 1966

Sutton Returns to Denver
To Open Fox's Century 21
DENVER—Three openings m a row as
man;>ger is the experience of James R. Sutton,
who opened the
1^g(J|k l.akeRidge here, then
M ^k was transferred to El
y 1 Paso to open the Fox
t2KS>£^L
and now he's being re-
'a^^lL ry turned here as man-
HR^BH ager of the new Cen-
-^'*^^
lury 21 Theatre,
which opens Thursday
(22). .Ml the appointments
were made
bv Jack .VIcGee. Mid-
James R. .Sutton
west-Mountain division
head for the National General Corp.
Sutton has been with Fox Intermountain
Theatres 21 years, starting with the company
while in high school. He continued with
Fox Intermountain while attending the University
of Wyoming. Later, he became assistant
manager of the Lincoln in Cheyenne,
manager of the Fox at Rawlins. Wyo., and
of the Wyo at Sheridan. Wyo.. then the Fox
at Laramie before he was shifted here to
open the LakeRidge.
Succeeding Sutton at the El Paso Fox is
Irwin L. "Joe" Ungerleider. manager of the
suburban Denver Fox .Aurora. Robert Blasingame.
manager of the Denver Ogden. will
move to the .Aurora and Jerry Keating, assistant
at the Fox in Billings, Mont., is being
transferred to manage the Ogden.
PORTLAND
Pirst interior remodeling in years is underway
at Trans-Beacon's downtown
Broadway Theatre, with new drapes, painting
and extensive seat repair. The theatre is
closed for matinee performances, with Columbia's
"Rage" playing evenings.
DENVER
^oing business on Filmrow were George
Kelloff, Vali Theatre, Monte Vista;
Sam Rosenthal. Bison. Buffalo. Wyo.; Russ
Berry and Carlin Smith. Highland Theatres,
Boulder; Dick Kline, Trojan, Longmont;
Verne Peterson, Paramount, Cheyenne,
Wyo.; John I.indsey, Loveland; Mitchell
Kelloff, Uptown Theatre. Pueblo; Frank
Piazza, Fox Theatre, Walsenburg; Joe
Mohesky, Mines Theatre, Idaho Springs;
J. K. Powell, Cliff, Wray; Lyle Meyers,
Yuma Theatre, at Yuma; Russ Dauterman
in from Salt Lake City to set dates for the
Fox Theatre. Rawlins. Wyo.; Carman
Romano. Rex. Louisville, and George
McCormick, Skyline Theatre. Canon City.
Condolences to Lou Kolocheski, general
manager of Atlas Theatres, on the death
John Roberts of Wolfberg
of his father . . .
Theatres is hospitalized following major
surgery , Universal salesman Grin Summers
. .
is winter
vacationing.
Fred Goldberg, vice-president; Al Fisher,
national exploitation director, and Carl Olson,
Western divisional manager for United
Artists, were in town for screening and exploitation
forums on "A Fistful of Dollars"
and "For a Few Dollars More." Both
features were screened at the Esquire Theatre,
with a luncheon break and meeting at
Romon's Camelol Restaurant between
screening sessions.
'Blow-Up' to Make Bow
For Oscar Consideration
HOI. l."* WOOD- Michelangelo .Anlonioni's
first English-language film "Blow-Up"
will open Wednesday (21) in an exclusive
engagement at the Lido Theatre here to
qualify for Academy Award consideration.
The Carlo Ponti production for Metro-
Cioldwyn-Mayer will have its world premiere
Sunday (18) at the Coronet Theatre
in New York.
Starring Vanessa Redgrave. David Hemmings
and Sarah Miles, "Blow -Up" was
written for the screen by Antonioni and
Tonino Guerra, who formerly collaborated
on the internationally acclaimed "La Notte."
"L'Avvcniura" and "L'Eclipse."
ENDLESS PROJECTOR CARBONS!
All Sizes
BURNS THE ENTIRE POSITIVE ROD
SAVE CARBON COST
(1) No More Stubs—No More Carbon Savers
(2) Very Low Burning Rate
(3) Produces Extremely Bright And Stabilized Arc
Sam Siegel, Columbia's Northwest representative,
was here working on "The Professionals."
which is reported going strong
at the Eastgate in the large auditorium.
Also in town was Norman Dclaney. 20th
Century-Fox. with a lineup of new product.
He conferred with Ken Sepka. branch manager,
and said "The Sound of Music" is expected
to hit its SI million mark at midmonth
with no letup in sight. Christmas and
New >ear's reservations are coming in nicely,
he added.
Murray Lafayette of United Artists was
here from San Francisco on a Northwest
tour of theatres.
Norm Ches.sler of Buena Vista will hold
an invitational screening of Walt Disney's
Christmas release "Follow Me. Boys" tomorrow
(13) at the Orpheum.
Fire Damages Drive-In
S.MT L.\KE CITY— .\ fire caused
d. image in excess of $20,000 at the Redwood
Drive-In here while a film was being
shown, according to Lynn Everill, manager.

CI 903 by The NVw York Times Co. Reprinted by pcrmlssloo.
M^Wj^:^^
it takes a good education, to get a good job today
As a businessman, you know what it takes to get ahead
in today's industry. But most young people don't.
Of all
those who will enter the labor force by
1970, 7.5 million will not have completed high
school. It's a big problem for our country. A
real problem for our economy . . . and for
industry, too.
What can you do about it?
Plenty ! In your own community, make it ynnr
business to show how important a K"od education
is in business today. Talk about it.
Write about it. Urge your business and civic
organizations to cooperate.
Convincing young people of the value of get-
ting all the education and training they can is
not only good for your community, it's good
for your business, too. After all, the quality of
your future employees depends a lot on their
educalion. Even your present employees can
benefit greatly by ui)-grading their skills
through on-the-job training or night school.
For more information on how you can help
solve the continuing education problem in
your community, write: The Advertising
Council, 25 West 45th Street, New York, New
York 10036.
^^!^
PublUhed aa
in cooperatiu
W-8 BOXOFFICE :: December 12, 1966

Seven New Directors
Elected by MPA
KANSAS Cn\ — The Motion Picture
Ass'n of Greater Kansas City elected seven
directors at the annual general membership
meeting held Monday evening (5) at Hotel
Bellerive. The new directors for four years
arc Gene Jones, 2()th Century-Fox; I. eon
Roherlson. Dickinson Theatres; Joe Ruddick.
Fox Midwest Theatres, and Louis Sutler.
E&S Theatres. Elected for three years:
Frank Monaco. Buena \ista, and Ro\
Tucker, Commonwealth Theatres, two
years. Lee Joehnck of Commonwealth was
named for one year.
Remaining on the hoard are Russell Borg.
Warner Bros.; Phil Blakey, Commonwealth;
Gerry Haile, Paramount; Leon Hoofnagle,
Commonwealth; Ray McKitrick. Universal;
L. VV. Morris, Commonwealth. Gene Snitz.
Columbia; Fred Souttar. Fox Midwest, and
Howard Thomas, Warner Bros.
Jack VVinningham. MPA president and
National Screen Service branch manager,
who conducted the meeting, was presented
an engraved plaque by vice-president Hoofnagle
as a token of esteem by the membership
for his past year's service.
Gene Snitz, membership chairman, announced
that 19 new members were added
to the roster during the year, making a
total of 179.
The organization voted a $50 donation to
the Mayor's Christmas Tree Fund and $50
to the MPA and WOMPI-adopted Pietro
family for the past several years. Frank
Thomas, who is in charge of the annual project,
announced that gifts of cash, food,
clothing and toys will be greatly appreciated.
There are four boys in the family, ages 6
to 16, no father, a sick mother, size 12 or
14. and an aged grandmother, size 221 2.
Checks may be sent to Frank Thomas.
114 West 18th St. Collection of clothing,
a.s in the past several years, will be handled
by Bill Jeffries. Columbia Pictures, 214 W.
18th St. Pickup will be arranced by calling
Jeffries at HA 1-3892.
It was suggested at the meeting that theatre
managers can cooperate by sending in all
unclaimed lost and found articles. 'What
the Pietro family can't use." WOMPI will
be able to use for its annual rummage sale.
Wolraven New Manager
(HWII'AIGN. ILL.- Oon.ikl I. Walraven,
former manager of the Home and
Rantoul drive-ins. has been named manager
of Co-F.d 1 and 11. He has been with Kerasotes
Theatres for about 20 years, 14 of
them in Rantoul.
SMILING FOR SI. I.OL IS TKI.ITHON— Participants in SI. Louis Variety
Club's 2U-hour KI'I.R-T\' telelhoii, which reccixcd $176,319 in contributiiins, are,
left to right. Father Slattery, hackground, executive director of lent 4'n Children's
World; singer Betty Johnsim: dancer Billy Lee: Chief Barker Kd Dorsev; "SniillnR"
Jack .Smith: Women of >'ariely uresideni Diana Maiulel: ere" members \\ alter
Pollard, background, and Milton Mundel: labor leader Johiinv (Gibson, background:
Michael I.andon of the "Bonan/a" IN series: general chairman Joe .Sinipkins:
Maureen .Arthur, star of the stage and screen productions of "How Jo .Succeed in
Business \Mthout Really Trjiiig" and daughter of Arthur LnterpriseN executive
David .Vrthur, and telethon expert Harrv Kodinsky, Pittsburgh > ariet> Club barker,
coordinator of the ev enl.
'Professionals' 325
Third Week in KC
KANSAS CITY— "The Professionals"
repeated its second week .^5 in a third week
at the Uptown Theatre and held on to its
lead among Kansas City"s first-run features.
Right behind, with .100 each, were "Alfie,"
on the screen at the Fine Arts Theatre for
the fourth week, and "The Sound of Music,"
showing for the 7.Vd week at the Midland.
"Santa's Christmas Circus." the Gold Star
Productions' picture, grossed better than
average at Saturday and Sunday matinees
at the Centre and Waldo theatres.
(Average Is 100)
Boulevard, Crest, 1-70, Riverside— Rospurin— the
Mod Monk (20rh-Fox); The Reptile
:20th-Fox;, assorted co-fcotures 70
Brooksds—The Appolooso iUniv), 3rd wk 200
Capr.— Doctor Zhivogo (MC-M), 36th wk 125
Oickinsori—Romeo and Juliet (Embassy), 2nd wk. 200
Embossy 1 , 2—Texos Across the River (Uncv),
Fine Arts—Alfic Para 4lh wk
Is Poris Burning? Poro), 2nd wk 150
4th
Glerwood—
wk 125
300
Heart, Stotc- Music City USA (SR); ossorted cofeatures
75
Kimo—A Man ond a Woman (AA), 2nd wk 250
Vidland—The Sound o» Music (20th-Fox),
73rd wk
Poromount—Not With MY Wife, You «)on'f
300
(WBl, 3rd wk 100
Plazo- The Fortune Cookie (UA), 3rd wk 150
R cktiill-Thc Shomclcss Old Lady (Conlll, 4th wk. 100
Ro>N-Thc Liquidolor .•SM), 2rsd wk 100
LI. ti*n -The Professionals Cnli 3rd wk ^T^
'Hawaii' 250 Seventh Week
Af Bismarck in Chicago
( IIK \(i{)— Ro.iilshow grosses held up
subsianiially, due primarily to group business.
",Mfie." in the fifth week at the F.squire.
was outstanding again as a top
grosser. "Doctor Zhivago," still going the
rounds of outlying theatres, was a solid
grosser.
Bismarck— Hawaii UA), 7th wk 250
Chicago The Professionals (Col), 3rd wk 175
C.ncstagc Is Poris Burning? (Para), 4th wk 185
Esquire Alfie Pirs Stti wk 200
Lcop— Mato Hori Agent H-21 (Mogna) 1 70
Crcntol Mister Buddwing MGM), 2nd wk
Michael Todd— The Sound of Music (20th-Fox),
115
90th wk. 200
Roosevelt— Not With MY Wife, You Don't (WB),
2nd wk.
Slote Lake—Texas Across the Rivet (Univ),
175
4th wk. . 125
United Artists—Any Wednesday (WB), 2nd wk. ..135
Woods—Woy . . . Way Out i20th-Fox). 5th wk. .140
William Graham is directing "Watcrholc
No. 3" for Paramount Pictures.
FINER PROJEaiON-SUPER ECONOMY

. . . .American
. . Universal
KANSAS CITY
John Cochran, ni;in;igcr of the Commonwealth
Uptown Theatre in CarroUton,
and his wife Penny, a local WOMPI member,
are sponsoring a benefit Wednesday
(14) of Columbia Pictures' "Finest Hours,"
with all proceeds being personally delivered
by them to the KU Medical Center here for
the research of cystic fibrosis. The Cochrans.
who lost their daughter Rebecca from the
disease, said they are trying to help make it
possible for other parents not to have to go
through their ordeal. Cochran added that if
all goes well he plans to make an annual
event of this benefit. Nothing like this has
been done in CarroUton and the public re-
ATTENTION
THEATREMEN!
only a few minutes
from
Filmrow
WHEN IN KANSAS CITY
BE OUR GUEST
at the beautiful modern
Hot,i
Bollprivp
KANSAS CITY'S FRIENDLIEST
fi?
Ill I lU^i
sponse has been great. The Beta Sigma Phi
sorority has been helping to sell tickets and
the Kiwanis Club members have purchased
tickets and have run ads in their club paper.
David, son of Melborne Sparks, Oakley,
Kas., is still in the KU Medical Center for
treatment.
Irma Woods, formerly with Paramount
Pictures, now is booking for the Frank
Thomas Film Distributing Co., which is the
name Thomas has given his new enterprise.
In addition to Allied Artists product the releases
for Rizzoli, Comet, Crown International
and World Entertainment Corp. are
being released. The address is 1 14 West 18th
St.
Phyllis Ancona, 20th Century-Fox secret.iry,
was named ".Secretary of the Day" by
KM BR radio November 30. She received an
MISSOURI
Theatre Supply Co.
115 W. 18fh— K. C, Mo.
BA 1-3070
Member TE.D.A.
New and Used Equipment
Rentals — Spotlights
1 6mm & 35mm Projectors
Modern Shop
Repair Work
orchid, a small trophy and dinner for two
at the Wishbone and two tickets to the
Plaza Theatre . . Neola Mayer is the new
.
receptionist and secretary for Dan Meyers
of Mercury .Advertising. She began work
Micheie Plummer is
there .Monday (5) . . .
the new ledger clerk at Columbia Pictures.
She began work November .^0.
Lois Anello, retired from the Kansas City
Ticket Co., reports her husband Vincent has
entered the Missouri Pacific Hospital in St.
loins to undergo surgery for a detached
retina. Cards may he sent to hiin at the hospital.
1755 South Grand Blvd.. Room .153.
St.
Louis.
Mrs. Wesley Bolcn, owner and operator
of the Cioveland Theatre, Quinter, Kas., has
announced she intends to close for a few
weeks after January 1. She will be on vacation
while the local haskcthallers dominate
weekend activities.
Mr. and Mrs. Sam Curry had their formal
opening of the Rilz in Council Grove,
Kas.. Thanksgi\ing day and report they
ucre pleased by the patron acceptance of
iheir remodeled theatre, which they acquired
Ironi long-time owner Cle Bratton.
Paramount screened "Red Tomahawk"
in the Commonwealth room November 30
International screened "Haliueination
Generation" Friday (2) at Commonwealth
. Films held an in-
\itational screening of "Tobruk" at the Fine
.Arts Theatre in f-airway on Friday (9).
Out-of-town exhibitors seen on Filmrow:
Dale Stewart, Wichita; Darrell Manes, Columbia;
Ed Harris. Neosho; Mr. and Mrs.
Elmer Follmer, Warsaw; Oscar Johnson,
Falls City, Neb.
F.d Roscnficid, Columbia Pictures exploiteer,
w.is here from New York last week
lo promote "Murderers" Row" and "Georgy
C>irl." He left for St. Louis Friday ( 10) to
exploit the two films in that area.
Superb accommodations for
luncheon groups
Cofcring especially tor wedding
portics and receptions
Poolside parties upon ad
voncc notice
Avoid city troftic congestion
Mid-town — oHering con
»cnient access to your
home away from borne
Where parking is free and
eosy
AFRICA ADDIO
A VERY HANDY MAN
MADAME BUTTERFLY
RIZZOLI
^%IB«\#^"
712 Fifth Avenue
New York, NY. 10019
JULIET OF THE SPIRITS (212) 245-0400
MOMENT OF TRUTH
UNDERCOVER ROGUE
RED DESERT
MONDO PAZZO
WELCOME TO THE FAMILY
FRANK THOMAS
214 East Armour Bl»d.
PLozQ 3-6565
KANSAS CITY ... ST. LOUIS
114 West 18th Street, Kansas City, Mo. 64108 (816) HA 1-2305
C-2 BOXOFFICE :; December 12, 1966

;:*i/> ••'

HU
. .
. . The
CHICAGO
H permit has been issued to Oscar Brotman
and Leonard Sherman for the rebuilding
of the Carnegie Theatre. It will be
a one-story masonry and steel structure.
70x100 feet. TTie theatre was damaged during
a fire which destroyed an entire block.
Fridstein & Fintch is the architectural firm.
"Martin Luther," which had its last Chicago
showing more than ten years ago, will
be shown again at the Clark Theatre in the
Loop. Church youth groups are reserving
seats at special reduced admissions . . .
Orders are piling up for "THE BIBLE .
In the Beginning," which opens at the Michael
Todd Theatre Friday (23). Showings
will be held daily from Saturday (24)
through January 2. The film will be shown
on a reserved-seat basis for every performance.
"A Man for All Seasons," the film version
of Robert Bolt's play, will open January 25
at the Esquire Theatre on a reserved-seat
basis. The advance reservations bit is a new
— Our "23rd" Year —
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR NEW —
COMPLETE PRICE LIST
Dislribulors
for
ORANGE CRUSH and
FULL LINE SYRUPS
POPCORN BUTTER CUPS
We Carry Full Ur

I
I fessionals."
I
I
I
I
i
Poromcunr—
I
I
Pkao
I
State—Spinout
I
Womer—Not
j
MEMPHIS—Three
i
good
'
I
earned
. s
Texas Across River'
Leading New Orleans
MW ORIJZANS—Thanksijiving holi-
J,i\s hoosicd grosses over the preceding repon
period at several New Orleans theatres.
"Texas Across the Riser" at the Joy jumping
from 150 to 275 per cent and "A Man
and a Woman" at the Geniilly increasing
from 200 to 225. "Spinout," in its second
week at the Orpheiim. held to its 250 level.
Average Is 100)
ond a Womon ;AA), . .Vniillv^A Man 3rd wk. .225
Tcxoi Across the River (Univ), 3rd wk 275
Jo— Khortaum UA renjn 70
35fh wk. .
Srsre— The Fortune Cookie (UA). 2nd wk. 100
C.ncrcma—The Protessionols (Col), 3rd wk. 225
^,jm— Spinout M&Mi, Ind wk 250
'• E Lee— Doctor Zhivago (MGM), .125
'Texas Across the River' Gains
50 Points in Memphis Run
first runs, after a
opening week, attracted even better
business in their second weeks. Malco reported
that "Texas .Across the River." which
300 in the first week, climbed to
350 in the following seven-day period. The
Warner experienced an average first week
with "Not With My Wife. You Don't" but
the film bounced up to 140 per cent in its
second week. The Plaza, showing "The Proreported
100 in the first week
but a surprising and substantial 150 the next
week.
Crosstown— Doctor Zhivago (MGM), 24lh wk 225
Guild—The Shameless Old Lady (Cont'l), 2rKj wk. 125
Malcc—Texos Across the River (Univ), 2nd wk. . .350
Is Poris Burning? (Pora) 100
Pork— Aifia (Para!, 2nd wk 170
The Professionals (Col), 2nd wk ISO
(MGM), 2nd wk 150
I
Sttxtio—Alley Cats (Audubon), reissue
With MY Wife, You Don't
125
(WB), 2nd wk
Whitetioven Cpnemo—Dead Heat on o
140
Mcrry-Go-Round (Col), 2nd wk 100
Name Georgia Circuit Head
Motor Contract Director
AllAMA— Ji'hn H. Sicmbler, president
of Georgia Theatre Co.. which operates
more than 50 conventional theatres and
drive-ins within the state, was elected a director
of Motor Contract Co., it was announced
by board chairman W. Clair Harris
after the annual stockholders meeting Thursday
(1). The company opened three subsidiaries
in Brunswick, Doraville and Marietta,
bringing to 24 the number of offices
in Georgia, Alabama, Tennessee and North
and South Carolina.
Stembler also is a trustee of the Georgia
Society for Crippled Children & Adults, the
Georgia American Cancer Society, a director
of the Atlanta Rotary Club and the
Peachiree Golf Club and chairman of finances
of the National Ass'n of Theatre
Owners.
TOP QUALITY AT BIG SAVINGS
MIAMI
^ fiimily guide lo the movies, compiled by
the Coral Gables Youth Advisory Committee,
is published in the weekh newspaper
serving that area. The guide lists films best
suited for children, teenagers and adults.
Joel Poss, former manager of Loew's
170th Street Theatre, now Southeastern
fieldman for Columbia, was here to set up
promotions for "Murderers' Row," which
opens for Christmas.
Miami Beach's Mt. Sinai Hospital's new
150-bed .Albert and Bessie Warner Pavilion
was dedicated Sunday (4). with Jackie Gleason
making an appearance at the ceremony.
Maj. Warner, one of the Warner brothers,
'-'2
million dollars
and his wife donated I
toward construction of the four-story wing.
PROPS, 75-member organization of
former actresses and musicians, raises money
for its scholarship program by a play. The
group writes the play, presents it and charges
admission. Mrs. Al Podvin. former PROPS
president, is head of the scholarship advisory
committee. She says drama and music
students are chosen for the grants through
lists supplied by college university deans.
Panther Leases Two More
Lexington, Ky., Theatres
FrLm M.deost Edition
LEXINGTON, K'l .—The Kentucky and
Cinema theatres have been leased by Panther
Theatre Corp., operator of the Strand,
with Mel Gaitskill. former manager of the
Kentucky, as overseer for all three houses.
Panther, which took over the operation
of the Schine chain from United Cinema.
Inc.. has a 25-year lease on the local theatres.
Sam Mills, former Strand manager
and now advertising and publicity director
lor the 60-theatre chain, said the three will
continue to operate as first-run theatres.
John HLitchings. former assistant manager
of the Kentucky, will operate the
Strand and Dave Blair, former assistant at
the Strand, will manage the Kentucky. Dorothy
Gaitskill will continue as the Cinema
manager. Sidney Levine, another former
assistant at the Strand, is head booking
agent for the Panther chain, headquartered
in New York.
Don Nice Named Manager
Of Kettering, Ohio, Fox
From Mideast Edition
KETTERING. Ohio— Don Nice, manager
of the Fox Plaza Theatre on Staten
Island. N.Y.. has been given the managerial
assignment of the new Fox Kettering Theatre
here, announces Roderick Smith, division
manager of Fox Eastern Theatres. ,1
subsidiary of National General Corp.
Nice, who has managed theatres for
NGC's Fox West Coast Theatres in California,
was transferred from the Loyola
Theatre in Los Angeles to New York in
June to head the Fox Plaza. The new Kettering,
set to open Christmas Day. is on
Dorothy Lane at Bobbie Boulevard and has
936 seats. Kettering is a suburb of Dayton.
.Millon Lehr, producer, is shooting a series
of filmeties at the pool side of the Imperial
House in Miami Beach, where he and his
wife live. They just returned from Madrid,
Spain, after finishing "Adventures of Xavier
Cugat in Madrid."
The city council, frowning on the North
Miami .Art Theatre's adult-type films, has
requested theatre owner Kdward N. Claughton
to "program some movies for children."
The iheaireman says he doesn't intend to
change his art policy, but will make available
his house for live productions for children
on Saturday mornings.
Elvis Presley is expected here in January
10 shoot some scenes for a film . . . Carl T.
Dreywe's silent film classic "The Passion of
Joan of Arc" is to be shown at Barry College
at a minimal price.
Tent 33 has named Jerry Ball chief barker.
Other officers are Peter Moser. Newell Taylor.
Paul Safer and Gordon Spradley. Directors
elected are Julian Cole. Sigmund Eisenberg.
Melvin Karl, Victor Levine, Harry
Lewis and Julius "Skip" Shepard.
Royal Circuit Reopens
Towne in Atlanta
.ATL.ANTA—Royal Theatres has made its
debut in Georgia with the reopening of the
4()()-seat Towne Theatre in the suburban
Avondale Estates. The house was purchased
from Charles Adams.
.Adams had started a 550,000 remodeling
program at the theatre, when he sold it to
the Royal circuit, which carried out the
project. Originally, the Avondale had 550
seats and 150 of these were eliminated. A
wall-to-wall screen was installed.
Lloyd Royal jr.. president of the circuit,
was present for the ribbon-cutting ceremonies,
in which Louis Rice, vice-mayor,
officiated. The Towne will operate under
an art policy and charge $1.50 for adults
and 75 cents for children and students.
Leslie Hagwood is the manager.
.Although "Games" has a New York background,
the entire picture will be filmed
within the gates of Universal City Studios.
NOW! WORLD-WIDE!
THE GIRL
WITH HUNGRY EYES
A totolly new concept in
motion picture for adults only.
For dates and deals phone or wire:
HARRY NOVAK
BOXOFFICE INT'L. FILM DIST., INC.
Ployboy Club Building, Suite 705
8560 Sunset Boulcvord
Hollywood 69, Colifornio
Phone: A/C 213, 657-7790
BOXOFFICE December 12, 1966 SE-1

heme
NEW ORLEANS
pilmrow hud quite an influx of visitors,
including John Luster of Natchitoches,
La., who was setting up bookings
for his various theatres; Bob Boovy
The New 1967 REED
DRIVE-IN
SPEAKERS
Can bg^
Ayo.lobit from your oulhorilod
ThootfO Equipmont Supply Doalar:
TECHNIKOTE CORP. 63 Sir.s S> . B'hiyn 31, N
WRITE—
The Exhibitor Has His Say
TO:
BOXOFFICE. 825 Van Brunt Blvd..
Title
Comment
Days of Week Played
Exhibitor
Kansas City. Mo. 64124
of Gulf States Theatres, McComb, Miss.;
Louis Formato. assistant general sales
manager of MGM. who spent three days
w th Hyp .Arata. branch manager of the
local oifice; George Josephs, World Entertainment
Pictures, who visited George Pabst,
Blue Ribbon Pictures, several days promoting
'Ciammera, the Invincible" and "Castle
of Lvil," "Gammera" is scheduled to open
in 72 situations in the New Orleans tcrriuiry
later this month. Before returning to
New York, Josephs spent a few days visiting
his daughter and grandchildren in Miami.
William Tuttlc. makeup artist for MGM,
accompanied by Tom Baldridge, arrived
Sunday (4) in connection with "Penelope"
opening Christmas week at the Lakeside
Theatre. During their stay, they were guests
at luncheon in Brennan's, which was attended
by Mayor Vic .Schiro, interviewed on the
"Midday" TV show, held demonstrations at
the Wooico department store, Tulane University
and Sophie Ncwcomb drama groups
and appeared on the "Johnnie Follies
Show." Arata and Bob Ragsdale, manager
of the Lakeside Theatre, accompanied them
on their assignments,
Ceorge Pabst of Blue Ribbon, distributor
of Rizzoli films in the Memphis and New
Orleans territories, has been advised b\' Rizzoli
that "Africa Addio" and "Madame Butlerfly"
will be available for booking in January.
YOUR REPORT OF THE PICTURE YOU
HAVE rUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
Bill Blunkeiiship, manager of the Gulf
St. lies theatre in i'ascagoula. will take over
the duties as manager of the company's
Sena Theatre here, scheduled to open Thursday
(22).
Gulf States was pleased with the grosses
IN-DOOR or OUT-DOOR THEATRES!
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Company..
— Right Now
on "Spinout," which opened Thanksgiving
throughout the circuit. Also doing well is
"Birth of Triplets." . . . Opening night viewers
of "Hawaii" will be served cocktails by
the stewardesses from the Delta and United
airlines, who will take over the duties of
hostesses for the opening Tuesday (20) at
Martin's Cinerama.
Latest addition to the staff of Ciulf States
Theatres is Faith Sartin, who will assist in
the advertising department and work with
Jim DcNeve. The circint will hold its annual
Christmas party Wednesdas (14) for
theatre managers, branch managers and
their wives.
"For Pete's Sake" opened at the Orpheum.
Holdovers were "Not With My Wife,
You Don't," Saenger; "Texas Across the
River," Jo> : "The Fortune Cookie," Loew's,
and "Is Paris Burning'?" began its third week
at the Saenger Orleans and "Doctor Zhivago"
was still holding at the Robert E. Lee.
Alvarez Kelly" returned in a 16-lheatre
multiple, and "Cinderella" w;ls shown at a
children's matinee Saturday (3) in II suburban
houses.
At its Thursday (1) meetiii};, WO.MPI laid
final plans for the Christmas parlies, including
the ones for the IJnderpriMleged Children,
St. .Anna's and the psychiatric ward
of Charity Hospital. The December meeting
was moved to Tuesday (20) to enable the
club lo hold a pre-Christmas party of its
oun.
Publicists to Hold Yule
Parties for Blind Children
Frcn, W,-^tcin L.lit.on
HOLL'i WOOD — More than
SOU children
from the Foundation for the Junior
Bhnd will receive Christmas gifts of phonograph
records at the annual Yule parties
Friday and Saturday (16 and 17), sponsored
hv the Motion Picture Publicists Guild
Local SI 8.
Record companies takuig part are Warner
Bros.. Screen Gems, RCA. Capitol, Disney
.uul Columbia, plus Herb Alpert and the
lijuana Brass. Toys will be distributed
ihrough the cooperation of the Southern
( .ilifornia Hobby Industries .Xss'n while
UhhI ,ind dnnk \mII be donated by business
linns.
led Switzcr and Dennis Shanahan are
cii-chairmcn of the party committee, whose
members include Dave Epstein, Dave Martin.
Robert Rhodes. Sam Spilzer, Hamel
I lelds, Frank Perrett, Robert Quinn, Lou
Weiner, Jake McKinncy, Julian Myers,
Marjorie Thomas. Lynn Hudson, Walter
.iiid Bob Joseph. Lloyd Ritchie is business
representative of the guild.
'Evening With Disney' Set
For Shreveport Theatre
Sllkl \ I I'ORl I he Don I
here,
opei.iled In the Gulf States circuil. is one of
200 houses in the nation selected for "An
Evening With Walt Disney," in which Disney's
Christmas release "Follow Me, Boys"
will be previewed. The event will be held
Tuesday evening (13), and the regular run
of the film will begin on Friday (23).
SE-2 BOXOFFICE December 12, 1966

*3
'^-;&:-si-
Tiny IdetK Great Future
Shown in actual size, shaped like a space rocket, this little device may one day get you to the moon - or
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It did - and now it is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
Nofe the several advantages of the PFET:
• It reproduces optical sound tracks (both single and multi-channel) with a signal to noise ratio and a quality
of reproduction equ^:to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• It can be used Qn black and white film prints, color prints -and even red dye tracks— its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
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Investigate this new PFET device, now supplied with all Century optical
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In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
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*
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CENTURY PROJECTOR CORPORATION
New York, N.V. 10019
Standard Theatre Supply Co.
215 E. Woshington St.
Greensboro, North Carolina
1624 W. Independence Bird
Charlotte, North Carolina
Joe Homstein Inc.
759 West Flagler St.
Miami, Florido, 33130
Hodges Theatre Supply Co. Inc.,
2927 Jackson
New Orleans, La.
Wil-Kin Theatre Supply, Inc.
301 North Avenue, N E.
Atlanta 8, Georgia
BOXOFFICE :: December 12, 1966 SE-3

U
C^veru ^u rt v V (addeu laddeu II II
Mas/er of
tampering
an d un "MP"
MEMPHIS
gob .McConaughy has bought the Yell Theatre
at Ycllville. .-Xrk., and will book
and buy in Memphis tor a full-time operation
The Variety Club held a buffet
. . . supper and cocktail party in honor of visiting
celebrities attending the Saturday (10)
Liberty Bowl football game in Memphis.
The party was on Thursday (8).
The Jacksonville Drive-In at Jacksonville,
. . . The
.-Nrk.. has closed for the season
Senio Theatre, Steele. Mo., has closed.
The Center-American Theatre has been
sold to Gary Harbor at Centerville, Tenn.
Its name has been shortened to Center Theatre.
The new owner is the brother of the
previous owner, Ivan Harber.
R. B. Gooch, Savannah at Savannah;
Amelia F.llis. Northgate, Frayscr, and
Howard Nicholson, 51 Drivc-ln, Millington.
were among visiting exhibitors from Tennessee.
Orris Collins, Capitol, Paragould, and
.Alvin Tipton, New. Manila, were in town
from .Arkansas.
Visitors from Mississippi included Leon
Roimtree. Holly, Holly Springs; Charles
Eudy, Houston, Houston: Valeria Gullett,
Crescent, Belzoni, and C. J. Collier, Ellis,
Cleveland.
Never, anywhere has any theatre given
its
patrons More to enjoy in comfort, beauty
and relaxing pleasure than is offered by
MASSEY'S de luxe
^oc/CerLouager
An achievement in new, better seating standords is here with Mosscy's
advanced chair creation, The Rocker Lounger, another forward step in
our endeavor to serve America's theatres and their patrons better. You
owe it to yourself and your patrons to see this moden gem of elegance
and eose. It's the chair of tomorrow! Sec it Today.
9
100 Taylor St., Nashville, Tenn.
Tel.: CHopel 2-2561
R. 1,. "Bob" Bostick, regional manager
for National Theatre Supply Co., is on a
business trip to Detroit, attending a manauers
meetinc
Tent 12 Gives Sunshine
Coach to UM Hospitals
Fr m North Central Edition
.MINNEAPOLIS—A year-long project of
the Variety Club of the Northwest reached
Its cultnination with the presentation to the
University of Minnesota Hospitals of an
$11,000 Sunshine Coach. The vehicle is
designed expressly to accommodate handicapped
or ailing children on journeys away
from hospitals in which they are permanent
or long-term patients.
Custom-designed, the coach has special
facilities to accommodate 22 patients in
uheel chairs, on crutches, in braces and
stretcher cases. Special equipment includes
an extra wide side door with an automatic
hydraulic lift for wheel chairs, an intercom
system, air-conditioning, atljustable scats
and safety glass and belts throughout.
loseph Podoloff, past chief barker of
Tent 12 and treasurer of Variety Clubs International,
made the presentation. He was
introduced by Robert H. Karatz, current
chief barker.
The coach will have daily designated runs
transporting patients at the University's
\ariety Club Heart Hospital. Masonic
Memorial Hospital, division of child psychi-
,itry. and Children's Rehabilitation Center
to such locales as clinics, workshops, ball
games, circuses and the zoo.
SE-4
BOXOFFICE December 12, 1966

. .
. .
. .
. .
Aztec in San Antonio
Has New Management
From Sourhrteif EJ f
SAN ANTONIO— Operation and management
of the Aztec, one of this city's
major motion picture theatres for a generation,
passed December 1 to a group which
owns the A/tec Building and operates the
Alameda, Nacional and Guadalupe, local
Spanish-language theatres. The change was
announced hy Maurice Braha. president of
the new owning group, and Raynumd Willie,
vice-president and general manager of the
Interstate Theatre Circuit, which had leased
and operated the Aztec since \9^^.
Braha. who said the Aztec will continue
to show the latest English-language pictures,
announced that the new manager will he
Herman Sollock. a well-kno\sn San .Antonio
showman since 19.^7 and manager of the
Woodlawn Theatre the last six years. The
change at the Aztec coincided with the
opening of Interstate's new Wonder Theatre
at the Wonderland Shopping City, as Norman
C. Schwartz, the former Aztec manager,
became manager of the Wonder.
Braha added that the Aztec will continue
to serve the community in all theatre phases
of social and civic cooperation and will
"welcome all suggestions for a more cordial
and pleasant association."
Starting December 1. the Aztec began
offering free parking after .Si.lO p.m., Monday
through Friday, and all day on Saturdays,
Sundays and holidays in cooperation
with the nearby Alamo National Bank
Garage.
The first film hooked under the new
management was "Who's Afraid of Virginia
Woolf?"
Film Festival Tribute
To Wolper Extended
From Eastern Edition
NEW YORK—The Gallery ot Modern
Art in New York, currently presenting a
film festival tribute to D;ivid 1.. Wolper, has
extended the tribute from December 4 to
Dec. 18 due to an unprecedented public demand
for tickets, according to Raymond
Rohauer, program director and curator of
the Gallery.
During the extension, the Gallery will
present premieres of the first part of Wolper's
"The Rise and Fall of the Third Reich"
and a National Geographic .Society special,
"The Hidden World of Insects," in addition
lo 20 other Wolper specials and a compilation
film originally scheduled for the festival.
ATLANTA
S n armed huiullt escaped from the Peachtree
An Theatre with S96 after holding
up the cashier. Mrs. F. D. Peeples .
Michael Caine arrived here Simday (4) for
a press screening of Paramouni's "Funeral
in Berlin" and interviews. The film is to
open Friday (2.^) at Wilby-Kincey's Roxy
Theatre.
R. C. Cobb jr., president of the circuit
bearing his name and operator of the 1.200-
car Thunderhird here, conferred with Jack
Rigg, head of Specialty Booking Service,
which handles the booking for the chain .
Edyihe Bryant, ex-president of WOMPI and
National Screen Service booker, elected to
wait for subfreczing weather before taking
her vacation.
Gerald Rafshoun, head of the advertising
agency bearing his name and who has the
Wilby-Kincey Theatres account and handles
Paramount advertising and publicity in the
.Southeast, is vacationing with wife Betty in
Jamaica . . . Anita Wright. United Artists
booking clerk, is vacationing in Alcoa.
Tenn.. where she is visiting Juanita Force
and Juanita Belleville of the l.akemont
Drive-In prior to her departure for Seoul,
Korea, where she has accepted a position
with the American Red Cross.
Gordon Craddock, head of Craddock
Films, has returned from the Charlotte and
Jacksonville territories promoting "Moonlighting
Wives." the Morgan production,
and "Weekend Warriors," Champion Films
Production, which opened a multiple run
Wednesday (7) at the Gordon Theatre and
six drive-ins.
Curlcy Burns, well known in Filmrow circles,
has joined the Craddock organization
as office manager and also is in charge of
F&B'CECO equipment distribution .
Mike Carothers has joined Specialty Booking
Service as assistant to Jack Rigg.
Pcachlrec Art sneaked Paramount's "Oh
Dad, Poor Dad. Mama's Hung ^ou in the
Closet and I'm Feelin' So Sad." Manager
Dave McKoy reports the viewers' reactions
were "mixed."
Cenini Production.s' "The Undertaker
and His Pals." distributed in Georgia and
Florida by Specialty Booking Service, got
off to an auspicious start in three drive-ins
in the Birmingham area and two additional
outdoor dates in Anniston and Montgomery.
Ala., despite the subfreezing weather .
Howard Pearl. UA's Southeastern fieldman.
told an Atlanta columnist about his attempts
to uet a soft drink on a jet flight from Jacksonville
to .Atlanta and was refused because
(the stewardess told him) "it takes five
minutes for the drink to stop fizzing and
we'll be landing before that."
Gcoree Ellis, stage, screen actor and television
show host, now owner-operator of the
95-seat Festival Cinema in the downtown
Bona Allen Bldg.. is displaying in the foyer
of his jewel box playhouse a framed "Honor
.•\ward for Design Excellence" given to the
theatre's architectural firm of Jova, Daniels
THE
2409
(Continued on next page)

. . Way
. . Marcella
. . Linda
ATLANTA
(Continued from preceding page)
and Busby by the Southeastern Atlantic Regional
Conference of the American Institute
of Architects. The little theatre is being used
more and more as a screening room.
Erhel Hartman, Columbia billing clerk, is
taking the last week of her vacation and
probably will complete her Christmas shopping
before returning.
Trade and press screenings at Columbia's
Filmrow Playhouse included "Hot Rod to
Hell" (MGM). "Halkicination Generation"
(AlP). "The Endless Summer" (Cinema
V). "Mondo Balardo" (Variety Films),
"Tall Women" (AA) and "Funeral in Berlin"
(Paramount). The 20th Century-Fox
screening room lit up once for the showing
of "The Defectors." a 7 Arts presentation.
The Capri Cinema sneaked MGM's
"Doctor. You've Got to Be Kidding" to a
capacity audience Friday night (2) and got a
Clyde Vaughan of
favorable reaction . . .
the War Eagle Theatre. Auburn. Ala., was
a Filmrow visitor.
Holdovers made a clean sweep in Atlanta
first-run situations in a rare week when not
a single new picture made its appearance,
attesting to the excellent drawing power of
the features being shown, to wit: Columbia's
"The Professionals" (Fox). Univcrsal's "The
Appaloosa" (Roxy), MGM's "The Liquidator"
(Capri Cinema—third week). Univcrsal's
"Texas Across the River" (Martin's Rialto).
Warner Bros.' "Not With My Wife,
You Don't" (Cherokee—third week), 20th-
Fox's "Zorba the Greek" (Fine Art third
week), Paramount's "Alfie" (Peachtree Art
— .seventh week), "Way . Out"
(Toco Hill), "Fantastic Voyage" (North
DcKalb/Lakewood), plus the four roadshows:
"The Sound of Music" (Martin's
Cinerama), "The Blue Max" (Rhodes),
"Doctor Zhivago" (Loew's Grand) and "Is
SERVING THE NATION
WITH TOP ADULT
EXPLOITATION PICTURES
SINCE 1919'
SACK
AMUSEMENT
ENTERPRISES
—
1710 Jackson — Rl 2 9445 — Dallas, Texas
Eastern Soles Office
4107 Bedford Rood, Bolnmorc 7, Md , HU 6 6654
1327 S. WABASH
CHICAGO, III. 60605 TRAILERS
WE MAKE EM •'BETTER" AND "QUICKER"
Pans Burning?" (Martin's Georgia Cini.-
rama).
I'nitcd Artists blew the lid off Filmrow's
Christmas office party season Friday (9) by
holding the annual dinner-dance in a private
dining room of the Henry Grady Hotel.
Bucna Vista has mailed out hundreds of
invitations to an "Evening With Walt Disney"
(featuring the screening of "Follow
Me. Boys") a'l Wilby-Kincey's 4.()()()-scal
Fox Theatre Tuesda> ( 13). The party will
interrupt the run of "The Professionals" for
one day. The latter feature will run through
Dec. 22, with the Disney Christmas picture
due to open the following day.
Jimmy Bcllo, AIP branch manager,
placed two classified ads, reading: "Are you
lonesome? Phone me at 523-4477." The numerous
people dialing the number heard a
sultry voice exclaim: "Hello, Lonesome Tiger,
purr-rr-rr. Come to see me in Woody
Allen's all-color 'What's Up Tiger Lily,' with
the Lovin' Spoonful starting December 7
at the North DeKalb and new Lakewood
theatres."
'I'he Miller Theatre has been opened in
Grantville, Ga. The owner-operator is Ray
Miller, who soon will be making visits to
r-ilmrow.
At the meeting November 30 WOMPI
conipleled plans for its Christmas activities,
including its own party to be held Saturda\
(17) in the Franklin Simon department
store tea room. Each member is to bring a
gift for the girls at the Georgia Training
School, an annual custom. The club presdent,
Louise Bramblett, will be host at a
party Saturday (10) in her home. Tuesday
(13) the club will hold its annual parly fur
the girls at Hillside Cottages, and on Christmas
Eve Bernice Wasson and a group of
helpers will distribute gifts to the girls at the
training school . Kohn. formerh
with United Artists, who resigned to gi\e
birth to a son. returned for her first mecling
since the blessed event and brought her
(^i-monlh-old child with her . Gayle
Steele of Capitol City Supply is a new
member . . . Sarah Bush, also formerly of
UA. was a visitor .. Christine Ryan, as-
.
sistant booker at Craddock f ilms, was the
i;uesl ol MariUn Craildock al the nieetini;.
Portland Cinemas Adopt
Reserved-Seat Policy
Ir r.i t^ow Enqlon.l Edition
PORTLAND— In a Maine exhibition
first." the Cinema I and II complex in the
Westbrook Shopping Pla/a has announced
a reservation service for patrons, to facilitate
sealing arrangements for both reserved
seal and general admission attractions.
"This policy," a theatre announcement
said, "is being introduced as a service to our
patrons, many of whom travel long distances
lo attend the cinemas, and are often turned
away because of capacity business or forced
lo stand outside in the cold or rain for some
lime to buv tickets."
Col. Files Suit Against
Restriction of 'Georgy'
CHICAGO — Columbia Pictures, protesting
the restrictive exhibition permit limiting
attendance to "Georgy Girl" at the
Playboy Theatre to those over 17, has filed
a suit seeking an injunction against the
censorship ordinance.
Filed on Monday (November 28), the
suit asks that a three-judge District Court
be convened to declare the ordinance unconstitutional
and to issue a permanent injimctiiin
against its enforcement. It also
asks the issuance of an unrestricted permit
for the exhibition of the British film distributed
by Columbia.
Under the Chicago censorship ordinance,
distributors and exhibitors are required to
secure permits from the police superin-1
tendent in advance of exhibition. Columbia
applied September 23 for a permit for the
pictiuc. which opened November IfS at the
Playboy. The superintendent refused an unrestricted
permit, but granted a special permit
prohibiting the admission of persons under
17. Columbia appealed to the Motion
Picture .Appeal Board, which upheld the decision.
Columbia charges that all prior restraints
on speech are invalid, that the ordinance
denies equal protection of the law to molion
pictures because it does not apply to
other public media in Chicago and the ordinance
places an unreasonable burden on
the compan\'s rights to do business here.
Regarding the action. Jack J. Valenti,
president of the Motion Picture Ass'n of
America, said the MPAA opposes censorship
and classification by law because "they
are alien to the American tradition of freedom.
Much of this nation's strength and
purpose is drawn from the premise that the
humblest of citizens has the freedom of his
own choice. Censorship destroys this freedom
of choice."
Jack Kaufman Is Named
Chief Barker of Tent 6
Frcm Midcait Edition
CLEVELAND—The Variety Club here
has elected Jack Kaufman of the Washington
Circuit chief barker. Also named were
Herbert Brown, Loew's Theatres, first a.ssistant:
Donald Schultz, Selected Theatres,
second assistant: William Kohagen. American
International, property master, and
Jack Silverthorne of the Hippodrome, dough
Making up the crew, besides those already
named, are Tony Graydon, Jules Livingston,
Miraheau Kraus, Dan Ro>^cnthal, Sanford
I eavitl. Pal Halloran, Irving Shenker (immediate
past chief barker), Ted Levy, Leonard
Mishkind and David Brunswick.
^ %>,_^^TM goo KING SERVICE
221 S. Church St., Charlotte, N.C.
FRANK LOWRY . . . TOMMY WHrTC
PHONE FR. 5-77«7
SE-G BOXOFTICE December 12. 1966

School principals
study a United Fund
agency that provides
the handicapped with
both vocational training
and work.
Attorneys, members
of a United Fund
campaign committee,
visit an agency
that helps youth, the
aged and the needy.
Union leaders chat
with a child being
helped by rehabilitation,
nursing and
other United Fund
An industrialist inspects
an agency that
provides a "day
camp" for children
of working mothers.
Your
Fair Share
Gift is
insured
When you contribute your fair
share to your local United Fund
or Community Chest campaign,
you can be certain that your gift
will be handled In a business like
manner.
Business, labor and the professions
are strongly represented
among the volunteer community
leaders who visit participating
agencies before each campaign
to study their programs, performance
and value to the community.
To these volunteers, a United
Way dollar looks like one of their
own, to be budgeted, allocated
and spent where it will accomplish
the most good. Their active
interest in both the humanitarian
and business side of United Way
operations is your assurance
that your United Way gift will
truly work many wonders.
Bank presidents call
on a family whose
three children were
adopted through an
agency of the United
Fund.
Your Fair Share Gift
is working
many wonders
THE UNITED WAY

—
.
. . Bob
JACKSONVILLE
^hc downtown Florida's patrons who attended
performances during the first
week of "Texas Across the River" did such
a good job of spreadini; the word about its
action and humor that Manager Walt Meier
went into many holdover dates and rewarded
his Saturday night fans with a well-received
sneak preview of "Appaloosa" . . .
Marty Shearn. manager of the Center, also
extended his playing lime for the many sophisticates
who flocked to see "The Fortune
Cookie."
Meiselman Theatres geared the reissue of
"The Guns of Navarone" at the first-run
Cedar Hills and Town and Country theatres
to the catch line of "still the greatest high
adventure ever filmed."
Two of Kent Theatres' local drive-ins
the Blanding and Main Street—and I5ixie
Drive-In Theatres" only local outdoorer
the Atlantic—stepped up to a first-run policy
temporarily with a switch from the usual
subrun family programs. They played dayand-date
with the screen offering of "Macabro,"
an adult, episodic product being distributed
by Trans-American Films . . . The
Pinecrest Drive-in's carload price for the
quadruple screen programs presented Saturday
nights by Capt. and Mrs. Hans Vigo
has been raised from $1 to .Si. 25, but the
other small, independent drive-ins of the
area have firmed their carload price at $1.
WOMPIs in the MGM branch office will
serve as hostesses for the annual Christmas
party for the membership . . . Filmrow's
earliest Yule party of the year was held Saturday
evening (3) at Charley's Oyster
NORELCO PROJECTORS
ROY SMITH CO.
365 Park St Jocksonvillc, Flo.
Hou.se, when W. A. "Bill" McClure and his
staff at Universal celebrated the Christmas
season with a number of invited guests from
other Filmrow offices.
The downtown public library and WJXT-
TV have pooled their 16mm film libraries
to offer a free service to nonprofit groups
and individuals who wish to present screenings
of the films. Any film in the large collection
may be obtained simply by the borrower
using his library card. A free Umini
screen program of art subjects is presented
in the downtown library's auditorium each
Wednesday night to capacity audiences.
The new Cinema 41 Theatre in Fort Myers
is scheduled to have its grand opening
on Friday (2.\). It is owned by South Trail
Ventures, Inc.. and Pete Dawson of the
United Booking Service, Miami, is the
booker . . . Mike Scravo, Warner Bros, salesman,
left here for a pre-Christmas swing
through his territory.
LaMar Sarra, legislative representative of
the .Motion Picture Exhibitors of Florida
lor many years, has been named among the
ten most influential lobbyists in the state,
according to the findings of a legislative
study made in Tallahassee, the state capital,
and reported here by Hank Drane, political
writer of the Florida Times-Union. Sarra
also is a vice-president and general counsel
of Florida Theatres.
Harry Botwick, FSI's south Florida supervisor,
reports the National Council of
Jevsish Women in Miami is sponsoring a
benefit premiere of "Hawaii" when it opens
at
the Colony Theatre there.
Mark DuPrcc, director of FST's Silver
Springs, and his wife Harriet have announced
their first grandchild Jill Rae Du-
I'ree was born to their son and daughter-inlaw
Frank and Janet DuPrcc in the Panama
Canal Zone.
Violet Davis, Universal office worker and
WO.MPI recording secretary, was ordered
Start BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) 1 year for S5
D PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rotes for U.S., Conodo, Pon-Americo only. Other countries: $10 o yeor.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
_
POSITION
BOXOFFICI — THE NATIONAL FILM
825 Von Bruat Blvd., Kansas City, Mo. 64)24
WEEKLY
.
to bed by her doctor when stricken by the
flu . Bowers, Universal staffer, returned
from a visit with exhibitors in Everglades
farming communities . . . WOMPI
held its November social get-together in the
1 8th floor Executive Parly Room of the
Universal Marion BIdg.
Exhibitors visiting here included Ralph
Bailey, Eagle Theatre, Blountstown: Henry
Koehne, Orlando, and S. E. McDaniel.
Mack's Drive-In, Marianna.
St. Louis Telethon Nets
$176,319 for Tent 4
From Central Edition
ST. LOUIS—A record SI 76.3 19 in contributions
was contributed to the Heart Fund
of the Variety Club here by the 20-hour
telethon, "Crusade for Forgotten Children,"
broadcast over KPl.R beginning the evening
of November 26.
Entertainment personalities headlining
the show were Mike Landon, "Little Joe"
of the "Bonanza" TV scries; Maureen
Arthur, star of the stage and screen productions
of "How to Succeed in Business Without
Really Trying. a former " St. l.ouisan
and daughter of David Arthur. Arthur Enterprises
executive; "Smiling" Jack Smith,
singing star of the "American West" series;
singer Betty Johnson and dancer Billy Lee.
They were supported by a host of local
musicians, launched with a 90-minute jam
session by Russ David and his orchestra in
ihe wcc hours and followed by contrasting
groups including Buddy Moreno, Dixieland
Singleton Palmer and Bob Kuban of the
"big beat" sound.
Hd Dorsey, chief barker, and Joe Simpkins,
past chief barker and broadcast chairman,
arranged for more than 2.'iO local
show business and entertainment figures to
put in appearances, many of whom came
directly from their Saturday night engagements
and worked thioughout the night.
\ aricty barkers, who number 240. and the
women's auxiliary, numbering 200, were
much in evidence throughout the telecast,
taking turns at the 100 phones installed to
accept pledges from viewers and hosting the
crowds who brought contributions directly
to the Khorassan Room in the Chase-Park
Pla/a Hotel and remained to participate in
the entertainment.
\ $100-a-plate dinner preceded the leleihon
and netted $.'^1,000. The event was an
all-out communit> effort supported by
countless contributors and volunteers from
all parts of the area, including clergymen,
business leaders, labor and civic dignitaries,
and a host of children who made neighborhood
collections.
Harold Koplar. who donated the 20 hours
of KPl.R time plus the facilities of his
Chase-Park Pla/a Hotel, was awarded a
scroll commending him for his outstanding
and continuing support of Tent 4's Heart
I tmd efforts.
Gar\ Merrill has been signed for a major
role in MGM's "Pistolero," joining Glenn
lord. Angic Dickinson and Chad Everett.
SE-8 BOXOFFICE December 12, 1966

V^*,S^
Tiny Idea: Great Future
Shown in actual size, shaped like a space rocket, this little device may one day get you to the moon - or
save your life. Developed for the Space Administration for their space satellites, it is already on the moon.
This is the PFET - photosensitive, field-effect, transistor. We're mentioning it here because when we
found out about this most advanced photoelectric device, we suspected it might have a place at Century.
It did - and now it is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
Note the several advantages of the PFET:
• It reproduces optical sound tracks (both single and nnulti-channel) with a signal to noise ratio and a quality
of reproduction equal to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• It can be used on black and white film prints, color prints -and even red dye tracks -its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
Century Sound and Projection are Better than Everl
Investigate this new PFET device, now supplied with all Century optical
sound systems -and only Century sound systems have it!
And if you have not already done so, discover Century's superlative CINE-
FOCUS* projection. Ask any theatre owner or projectionist who has used
a CINE-FOCUS film stabilized, controlled focus projector, he will tell you,
"I have never seen film projection so good!"
In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
better. Modernize with Century.
• us. Patent S3273953 — Registered Trade Mark of Century Projector Corporation.
^^^i^
CENTURY PROJECTOR CORPORATION
New York, N.V. 10019
Hardin Theatre Supply Co.
714 South Hampton Road
Dallas 11, Texas
Oklahoma Theatre Supply Co.
62S West Grand Are.
Oklahoma City 2, Oklahoma
Modem Sales & Service, Inc.
2200 Young SfrMt
Dallas 1. Taut
BOXOFTICE :: December 12, 1966 SW-1

OKLAHOMA CITY
j^ddic Greggs, UA salesman, and his family
were visited for two weeks by his
mother, who lives in Poplar Bluff. Mo. . . .
^00^
your complete
equipment house
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for
SUPPLIES
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Phone: CE 6-8691
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THE GIRL
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A totally new concept in o
motion picture for adults only.
For dotes and dcols phone or wire:
HARRY NOVAK
BOXOFFICE INT'L. FILM DIST., INC.
Playboy Club Building, Suite 705
8S60 Sunset Boulevard
Hollywood 69, California
Phone: A/C 213, 657-7790
Dottie Nelson. MGM, is back at her desk
after missing several weeks of work while
she recovered from a car accident . . . Fern
Marker and her mother arc recuperating at
home following an unusual accident. Fern
was injured seriously when her mother had
a slight stroke and fell on her.
Exhibitors visiting Filmrow. in addition
to those attending the November 29 UTOO
meeting, were: O. L. Smith, Alamo and
I.ong Horn. Marlow; Roy Rollier. Lamont,
l.amont: E. B. Anderson. Riverside. Norman:
Leon Kidwell. Majestic. Allen: Levi
.VIetcalf. Canadian. Purcell: James G. Leonard.
H&S, Chandler, and Frank Henn,'.
Caddo Drive-In. Anadarko, Scbe Miller of
the Dallas Buena Vista office also was here
to call on Video and Filmrow bookers.
Your correspondent took a few days off
during a lull in traveling and visited two
brothers and their families in Wichita, Kas.,
and friends in Ponca City. We are happy
25 HTOE ST. SAN FRANCISCO, CALIF. 94102
Manufacturer Discounts
Lee ARTOE CARBON Co
20% \Sy (^^ 33S: 4ov
The New 1967 REED DRIVE-IN SPEAKERS
Can be dropped or thrown from ( ar Windows on to solid concrete 100 or more
times without causing Cone/Mechunism to go Dead or OFF-tone. Low cost
break-a-way' Hanger Arm (easily replaced in field) minimizes damage to .Speaker
Case when run over.
Also repair parts for other makes, cords, theft resistant cables, volume controls.
New Cone/Mechanisms, etc., etc. Factory rc-nianutacturing of your old
Cone/ Mechanisms. WRITE FOR BROCHURE & PARTS CATALOG
REED SPEAKER COMPANY
(Spcokcn — Junction Hcodi — Ports)
Rt. 1, Box 561—Golden, Colo.
to report that Zack D. Pryse jr., one of our
godsons, has returned to the U.S. after many
months in Vietnam, where he flew over 100
missions. He came very close to having one
plane shot out from under him but came
through unscathed, for which we are very
thankful.
The National Rodeo finals were held here
December 3-10. cowboys from all parts of
the nation competing for thousands of dollars
in prize money. The rodeo, the second
such national event held here, attracted
tremendous crowds and featured the appearance
of Will Rogers jr.. son of Oklahoma's
most famous son and humorist, who served
as a judge in the roping contests held at the
Cowboy Hall of Fame and Western Heritage
Center.
Anti-DST Strategy
Planned by UTOO
OKLAHOMA CITY—A follow-up meeting
on daylight saving time strategy was
held November 29 at the headquarters of
the United Theatre Owners of Oklahoma
and the Panhandle of Texas. The meeting,
called by W. B. Sylvester, UTOO president,
following the November 21 conference of
olficers and directors, planned contacts with
iccenlh elected state senators and representatives
to win their support for an anti-DST
hill which will be introduced in the January
session of the state legislature.
Attending the November 29 meeting in
addition to Sylvester were Webb Newcomb.
Walt Haberlin. Paul Cornwell. Chris
Caporal. Farris Shanbour and John Harvey,
all of Oklahoma City; Horace Clark. Chickasha;
Johnny Jones, Shawnee, and Henry
I'ranke, editor of Fun Guide, the entertainment
section of the Oklahoma Journal.
New Producers Must Bow
To Financiers: Coppola
From New England Edition
HARTFORD—A prevalent need for
filmmakers to "compromise" means a newcomer
to production ranks must "bow" to
dictates of financial interests in the hope of
eventually making a picture on one's own.
This was the observation of Francis Ford
Coppola, co-writer of Paramount's "Is Paris
Burning?" addressing the Greater Hartford
I orum.
Hollis Alpert, film critic for The Saturday
Review, said that this need to "compromise"
has almost ruined the motion picture industry.
"Equally bad." he added, "is thai the film
industry does not develop original material
but scavenges from books and plays."
CAIIBONS, Ik. ^
imo—OKIJkHOMA THEATRE SUPPLY CO., Oklohomo City—
CE 6-8691
NATIONAL THEATRE SUPPLY, 700 Wast Sheridan A««.,
' ^^ Okkihomo City—232-0203
^n K. Cmtm
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TEXAS PROJECTOR CARBON, Doiku— Riverside 1-3807
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SW-2 BOXOFFICE :: December 12, 1966

This is the Big One! Texas Drive-in Theatre Owners
Association is holding its annual convention this year
on January 31, February 1 & 2. It's going to outdo
any convention we ever had! Everyone who has a
stake in the new golden dawn of drive-in biz will be
there. Members, suppliers, wives, friends, you name
'em.
Make your plans now to be at the Statler-Hilton Hotel in
Dallas
Starting January 31, '67. Get ahead of the Gold Rush crowd.
TEXAS DRIVE-IN THEATRE OWNERS ASSOCIATION
p. 0. BOX 30523
DALLAS, TEXAS 75230
BOXOFHCE :: December 12, 1966
SW-3

. .
. .
DALLAS
'£he Van Theatre at Van was heavily damaged
by fire which broke out at the
rear of the house during niidafternoon while
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4207 Lawnview Ave., Dolloi 27, Texoi
the theatre was empty. Fortunately there
was no damage to the valuable projection
equipment or to the booth area.
C. V. Jones, formerly with Rowley United
Theatres, had a cerebral hemorrhage while
on a deer hunt near Laredo. He was taken
to a clinic in Freer, where he was still under
doctors' care at the last report Sunday night
(4). The report then was that he was improving.
.
Jan Eaton, booker's stenographer at
American International, is in Oak Clifl
.Medical Clinic with virus pneumonia
Dorothy Chambliss of Stanley Warner is a
patient at Baylor Hospital . . . E. D. Hayle
of Jefferson Amusement is doing nicely
after eye surgery.
Texas Representative
Ready With DST Bill
PLAINVIHW, THX.—A bill has been
prepared by Rep. Ralph Wayne of Plainview
to present to the Texas Legislature in January
to exempt this state from the national
law putting all the country on daylight saving
time next year.
Wayne said many of his constituents object
to Texas being on daylight saving time.
He said drive-in movie operators particularly
object to the idea.
Texas would retain its central standard
lime the year round if the Texas Legislature
passes the bill.
HOUSTON
pay Boriski, owner and operator of the Alray,
presented a sponsored showing of
1 clix Greene's "China" December 11...
Michael Caine will be seen in three motion
pictures to be shown here at Christmas-time.
These include "Funeral in Berlin" at the
Metropolitan, "Gambit" at the Delman and
"Alfie" at Meyerland Cinema I and II.
Hollywood .screen star Janet Blair will be
seen in the title role of "Peter Pan," the
Southwestern Theatre Equipment Co., Inc.
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musical based on the play by James M. Barrie,
when it is presented at the Houston
Musical Theatre for a two-week period
Mark Twain's
opening December 17 . . .
"The Adventures of Tom Sawyer" was
shown Saturday and Sunday in special matinee
showings at the Cinema Gulfgate, Clear
Lake, Garden Oaks, Cinema Nleyerland,
Cinema Northline, Santa Rosa and Village.
There were two performances each day at
each theatre . . . In-car healers are available
at the Airline, Pasadena and Irvington driveins
when the weather warrants their use. A
nominal service charge is in effect.
SAN ANTONIO
Ted >\ag(;oncr, manager of Cinema I and
Cinema II in North Star Mall, for the
comfort of Christmas shoppers is opening
Cinema I daily at noon, the first feature
showing at 12:15 p.m. Special admission
iinlil 2 p.m. for shoppers is 50 cents .
"Moment of Truth," the authentic film of
a Spanish bullfighter's life, has been postponed
for a week at the suburban Laurel
Theatre, managed by Alvin Krueger, because
of the holdover of "Fantastic Voyage."
"For Pete's Sake," the latest film from the
producers of "The Restless Ones," is haviny
its premiere showing December 8-14 at the
Texas Theatre. Written and directed by
James F. Collier, the film's cast includes
Robert Sampson, Pippa Scott, Johnny Jensen,
John Milford. Al Freeman jr., Sam
Groom and Nick Surovy. The picture is
based on the Billy Graham crusade in Denver
and the evangelist makes an appearance
on the screen. More than 100 San Antonio
churches are cooperating in ticket sales, admission
at $1.
Noniiaii C. Schwartz, manager of the recently
opened Wonder Theatre in the Wontlerland
Shopping Center has instituted matinee
showings Monday through Friday. The
matinee showings are held from 12:15 until
2 p.m. with the first feature starting at
12:.^0.
Larry Lansburgh Films
Plans 3 Motion Pictures
Fiom Western Edition
HOLLYWOOD — Larry Lansburgh,
head of Lansburgh Films, announced plans
for producing three feature pictures, including
one lor Disney release based on his
original untitled story.
His schedule also includes another of his
originals, "The Devil's Choice," and "Bedlam
in the Bahamas," now being written by
William C. Anderson, author of novels "Penelope"
and "Pandemonium al the Pentagon."
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SW-4 BOXOFFICE :: December 12, 1966

I On
i
held
Two Roadshows Attain
300 in Minneapolis
\I1NM APOl.lS -Iwo h.ird-lieket at-
.iions. "Doclor Zhivago" and "The
iiul of Nfusic," soared to a spectacular
00 each as throngs flocked into the downi.>«n
area attracted by newly hung Christm.is
decorations, animated store windows,
l.ile shopping hours and—obviously
Lee Rothman Named Head of Tent 14
v..\tTal of the screen offerings. Now in its
'i week. "The Sound of Music" is tagged
Jcpari the Mann Theatre in January to
..ike way for "Is Paris Burning?" "Doci.T
Zhivago" is in its .^7th frame at the
Academy, where it continues indefinitely.
Here are the officers and can^asmen of Tent
right are Harry /aidins, Glenn Kalkhoff and Jerry
14 for the ciisuinu year. I eft to
Levy, can^asmeii: Ralph Banii-s,
BOXOFFICE December 12, 1966 ::
other hard-ticket fronts. "The Bible"
second assistant chief barker: Dick Kite, dough guy; John Pilmaier, property nia.ster;
firm at the Park Cinerama, and
Lee Rothman, chief barker;
"Russian
Adventure" sagged
Rudy kuutnik, canva>.nian: Fred kooni/, first assistant;
Edward Dittlof, canvasman-prcss slightly at the
guy, and Hugo Vogel, executive director.
Cooper Cinerama. Circuit owner Ted
Mann said that "Alfie" will run MILW.-\L'REE— lee Rothman. well manager
past
for Fox; Joseph Gould. Howard B. Katz,
Christmas at his World,
of radio station
grosses WRIT, there
has been
bolstered
elected Wallace Konrad, Keith La Vake. Harry
this past week by a
chief barker
visit of star Michael
Cainc, who snared hefty Koontz. general manager for
of the Variety Club here. Fred Pump. James Gahagan and Roben Frahm.
press, radio
the Prudential Among the visitors were Columbia's George
and TV coverage and a bouquet of
Theatres in Wisconsin,
plugs
was
not
named first assistant;
Levitt. UA's Bernard Caplan, and Ted
only for "Alfie" but for the upcoming
Ralph Barnes, sales manager for Witheril. Capital Theatre. Racine.
"Funeral in Berlin" and radio station "Gambit" WOKY,
as second
well.
assistant; Rothman said he would announce his
"La Dolce Vita" in its English-language
Richard Rite, Marcus Theatres Management,
program for the coming year at the next
version, did nicely at Cinema II, "The Fortune
Cookie" didn't crumble branch
dough guy, and John Pilmaier, meeting. Highlight of the meeting was a
in its second
manager for MGM, property master.
short talk by Leon Felson, administrator for
go-round at the Gopher, "Hotel Paradiso"
Retiring chief M. P. "Pat" Halloran. .Mount Sinai Hospital, headquarters for the
was "okay" in a right-on-average bow
who held the post for three terms,
at
will join Variety Club Epilepsy and Neurological
the Uptown, and both "Gigi" and
the past chief barker's circle.
"Texas
Center. He dwelt on statistics concerning
Across the River" held up well in extra Canvasmen named are Rudy
innings
of their respective who
Koutnik, the center since its inception when Variety
runs.
operates the Highway 1.5 Drive-In; Club members agreed to sponsor the clinic
^Average Glenn
Is 100)
Kalkhoff. international representative,
lATSE; Edward Dittlof. WITI-TV; Last year it was raised to $39,000. bringing
with an annual commitment of $25,000.
Acodemy— Doclor Zhivago (MGM), 36th wk 300
Cinema II— La Dolce Vito (AlP) 125
Cooper Cinerama— Russian Adventure Frank Fazio, Fazio's Restaurant;
(URP)
Jerry Levy, the club's total contribution thus far close
^5th wk ':
no Milwaukee Soap Co., and Harry Zaidins, attorney.
assertion that with the constantly increasing
to 5300,000. Gopher—The
He closed
fortune
his
Cookie
report
UA), 2nd wk
with the
125
Lyric—Not With MY Witc, You Don't
(WB), 3rd wk 90
Monr>—The Sound
New members inducted of Music
at the annual load at
(20th-Fox), the
88th
clinic, "it
wji! 300
will take S50,000 to
Orphcum— Tcxos Across the River (Univ) 2nd wk 175 meeting are Ray .Schultz. branch manager cover the bare necessities."
Pork Cineromo- The Bible (20th-Fox), 5th wk. . 200
Stotc—The Professionals :Col), 2nd wk 140
Suburbon Wcrl 1- Gigi MGM), reissue, 2nd wit 125
Uptown—Hotel Porodisio (MGM) 100
W-rld— Alfie iParo), 5th wk '_[', '2OO
Jack Thompson Appointed Chairman
'Coolde,' 'Mcrx,' 'Flintstone'
Double Omaha Average Of NTOA's Anti-DST
OM.-M-I.A —
Committee
Managers reported an upsurge
in grosses over the holiday weekend
LINCOLN, NEB. — Jack Thompson, the sentiment should be confirmed by a
and long-run offerings Cooper Foundation
as well
Theatres president, will
as new larger
fare
number of voting directors at a subsequent
meeting.
did well. The pace -setter was
head the
"The
Nebraska Theatre Owners Ass'n's
Fortune
Cookie" at the
special
.Admiral
commillee to
but
preserve
a number
Central Standard
of
CofC president Don Parker reported November
30 to directors that more than 300
others were close behind Time in the state as
at double now provided
the average
figure.
by
law. His appointment Thursday (1) followed members on seven different committees,
Admiral—The by one Fortune day Cookie
the Lincoln
(UA), 2nd wk Chamber of Commerce
decisive vote to introduce and sup-
210
such as aviation, transportation and business
Cooper— Doctor Zhivago ;MGM), 34th wk 175
Dundee—The Sound of Music expansion, (20th-Fox)
recommended the board support
87th wk 150
port legislation putting Nebraska on fast Daylight Saving Indion Time.
Hills- The Blue Max (20th-Fox), iVth wk. 200 time.
Omoho—Not With MY Wife, You Don't
(WB), "Naturally,
3rd wk 100 The
we will fight any
state theatre owners'
attempts to
fast action was
Orpheum—The Professionals Col) ... 175
change the
State— The Man Called Flintstone (Col) ..!!. !!'200 made
Nebraska law."
possible since a board
Dubinsky said.
meeting Thursday
He reported one of the strongest rea.sons to
( 1 ) had been set earlier for Lincoln by
maintain the state's standard
president Irwin
time is the
Dubinsky. Thompson's committee,
still to be
Midwest's natural of nearly
Vinton, Iowa, Citizens'
an hour
formed,
more
will meet often
of daylight over that
with the hoard
provided in
and
the Eastern
executive
Group
committee of
Buys Palace Theatre
states.
the state theatre association in the weeks
\lNTON. IOWA — Ray Hoffman has ahead, Dubinsky promised. He said theatremen,
Dubinsky said a periodical news bulletin
especially those in Lincoln, were sur-
proposed at the theatremen's board meeting
sold the Palace Theatre here to the Vinton
Theatre Corp., a group of ten citizens who prised to read November 30 about the chamber's
second vote on the issue since "Thompbers
informed on the Daylight Saving time
to be started early in 1967 will keep mem-
have launched a rejuvenation program
aimed at updating the house.
son had been told at the October meeting issue and other concerns to the industry.
Co-managers Ernest Severtsgaard and that he would be informed when the issue He appointed M. E. McClain. Fremont
Glenn Beresford are in the process of overhauling
equipment, with plans for redoing So few chamber directors were present to set the date and place for the organiza-
came up again for action. He wasn't."
board member, as chairman of a committee
the interior and exterior of the showhouse. for the October vote that officers decided tion's annual meeting next spring.
NC-1

. . Jacqueline
"
—
New Cooper Policy for Golden Agers
Provides More Free Shows Annually
LINCOLN, NEB. — Cooper Foundation
Theatres" custom of sending its 20.()()()-pius
Golden Age Club memhers a pass with each
birthday card is being changed with this
year's eighth annual Christmas parties.
The change, all for the better for Golden
Agers in Lincoln, Omaha, Greeley and Colorado
Springs, is something of a year-round
Christmas gift to them. The new membership
card has ten spaces for punching as the
senior card holder attends a Cooper theatre.
After 10 movies, the punched card becomes
a pass to a show. Then a new card
with ten more spaces will be issued.
This could mean three or four free shows
yearly for senior citizens compared to the
one in the birthday greeting, observes Larry
Louis, city manager for Cooper's Lincoln
theatres. He proposed this Golden Age Club
policy change at a recent Omaha meeting
of Cooper representatives from Nebraska,
Colorado and Minnesota.
Cooper welcomes any man or woman 60
DES MOINES
'J'his may be the last Christmas for "The
Sound of Music" at the Capri Theatre.
In BoxoiFicE Dec. 20, 1965, when the film
already had been running at the Capri since
the previous Easter, we invited Santa to see
it. Predicted if he couldn't stop long enough
to calch the picture in '65, he might still be
able to take it in Christmas '66. The rain
check will be honored. The film still is there,
after more than 900 performances ... In
Cedar Rapids (pop. 92,035) the number of
persons who saw "Music" during its long
run at the New Times 70 exceeded the population
of the city.
Condolences to Joe Ancher of Warner
Bros, here, whose mother Libby Ancher
died in Des Moines November 25 . . Joe
.
.Scott is new manager of the Iowa Theatre
in Bloomfield. He succeeds Harold Rogers
who has resigned to work with the OEO
poverty program out of Ottumwa.
Carl .Sokolof, NSS representative here, is
a now "grampa." The parents are his sonin-law
and daughter Capt. and Mrs. Meyer
Cohen of Washington, Sokolof and his wife
NOW! WORLD-WIDE!
THE GIRL
WITH HUNGRY EYES
A tofolly new concept in o
motion picture for odults only.
For dates and deals phone or vrire:
HARRY NOVAK
BOXOFFICE INT'L. FILM DIST., INC.
Playboy Club Building, Suite 705
8560 Sunset Boulevard
Hollywood 69, Californio
Phono: A/C 213, 657-7790
or older into its Golden Age Clubs, giving
them reduced admission prices to all regular
features. Specials or roadshows are excluded.
Louis is in the thick of preparations
for Cooper's Christmas party set for Friday
and Saturday mornings (16 and 17) at the
Stuart Theatre. There could be as many as
4.500 guests since this is the current Lincoln
membership.
Between 9 and 10 a.m.. when "April
Love" is scheduled to begin, members will
be served cookies and coffee. Each woman
will receive a Vanda orchid and each man,
a cigar.
The on-stage program will include the
presentation of a dozen roses to the oldest
feminine member present and a dinner-fortwo
gift certificate to the oldest gentleman
on board. Special Christmas music is being
arranged by Louis and Stuart manager Al
Schulter, who will share the master-of-ceremonies
role.
recently returned from Tulsa, Okla.. where
Ihey visited another son-in-law and daughter
Mr. and Mrs. James Maskc and children.
Branch manager Joe Young's artistic
talents
show up on the stark-white walls of the
new Warner Bros, office here. He has
mounted and specially processed two Maynard
Recce duck prints and appear as original
oils. He went to Dallas for a WB division
meeting on Tuesday and Wednesday
(13 and 14), but not before attending Warners
Christmas party in the Commodore
Hotel on Saturday (10).
MGM booker John Winn returned after
a week's vacation speiil puttering anniiKl
the house . Barclay, MGM
booker's clerk, was back at her desk following
And a speedy
hospitalization . . . recovery is wished lor the husband of
MGM's Shirley Wolf.
Twentieth Century-Fox launched "THE
BIBLE ... In the Beginning" with a press
premiere in the Ingersoll here Thursday
(1). The films goes inli> that theatre on Friday
(23). A similar Omaha premiere was
November 29 at the Indian Hills Theatre
Harry Buxbaum, Fox division
there . . .
manager from Chicago, was in Des Moines
I he week of November 27.
According to Universal chief Ralph Olson.
"Texas Across the River" is going great
guns everywhere. Lots of laughs for the
whole family. Universal is working on a
March 10 saturation of "Reluctant Astronaut."
a funny, starring Don Knotts, with a
big TV saturation campaign.
"Doctor Zhivago" rounded out its 24th
week at Bev Mahon's Holiday Theatre in
Des Moines and was going
in another "Dr." category.
strong . . . Ani.1
MGM sneaked
"Doctor, You've Got to Be Kidding" at the
Ingersoll November 25.
LINCOLN
\A^alf Jancke definitely will .spend Christmas
in Philadelphia with his son and
daughter-in-law Ed and Connie. Ed, on National
Guard assignment at Fort Polk, La,,
will meet his father in Omaha Saturday
(17) for a flight to Philadelphia. Both will
return here Thursday (29) and Ed will continue
on south to Polk.
Staff members of the Cooper, Stuart and
Nebraska theatres and their guests will have
their annual Christmas party on Friday
night (23). A special "busman's holiday"
a new movie— is scheduled following an 11
p.m. buffet.
Sonic pre-Christmas decorating, but not
the kind associated with the holiday, has
been accomplished at the Varsity. This was
renovation of both lobby and powder
rooms, including new lighting fixtures.
Jack Thompson, Cooper president; Walt
Jancke, Nebraska Variety Club leader, and
Tom Hermanson, Orthopedic Hospital administrator,
met for the first time in a series
of sessions to discuss policies for community
utilization of the Variety Club's New Sunshine
Coach. It's stationed at Orthopedic,
which has built-in users in boy and girl patients.
Their early Sunshine Coach trips
have included travel to a Lincoln Braille
benefit show given by magician Bill Morton
at the Varsity; some public school scientific
exhibitors and out to Nebraska Center
where Cornhusker football players and
coaches talked to the children. Jancke said
the user policy, when established, probably
will make the coach available to groups
mostly, such as handicapped children and
oldsters in homes like Tabitha and Madonna.
Being avoided strenuously are commitments
to provide individual services.
MM^N AUKEE
^Jcnibers of the industry "are jumping all
over." Between the annual Wisconsin
Ass'n of Theatre Owner's convention in the
Pfister Hotel, and Variety hawking tickets
at $5 each for the forthcoming premiere of
"Hawaii" Tuesday (20) at the Capitol Court
Theatre, evei7one seems to be doing someihing.
Both "The Sound of Music" and "Doctor
Zhivago" are running tar longer than had
been anticipated. The pictures slated to open
al the Strand and Cinema 1 here were put
on I he "waiting list." The Strand already
has passed the 1, 000th performance of
"Sound of Music," breaking all previous city
records.
ff
Special
Christmas
NEW YEAR'S EVE
SHOW TRAILERS
WE PNAKE 'EM "BETTER" AND "QUICKER
NC-2 BOXOFFICE December 12, 1966

'.-^-.'^•rV-
#3-
• •.•..>.*
Tiny Idea: Great Future
Shown in actual size, shaped lilte a space rocket, this little device may one day get you to the moon - or
save your life. Developed for the Space Administration for their space satellites, it is already on the moon.
This is the PFET - photosensitive, field-effect, transistor. We're mentioning it here because when we
found out about this most advanced photoelectric device, we suspected it might have a place at Century.
It did - and now it is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
'
Note the several advantages of the PFET:
• It reproduces optical sound tracks (both single and multi-channel) with a signal to noise ratio and a quality
of reproduction equal to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• It can be used on black and white film prints, color prints - and even red dye tracks - its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
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Century Sound and Projection are Better than Ever!
Investigate this new PFET device, now supplied with all Century optical
sound systems -and only Century sound systems have it!
And it you have not already done so, discover Century's superlative CINE-
FOCUS* projection. Ask any theatre owner or projectionist who has used
a CINE-FOCUS film stabilized, controlled focus projector, he will tell you,
"I have never seen film projection so good!"
In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
better. Modernize with Century.
• us. Patent S3273953 — Registered Trade Mark of Century Projector Corporation.
^^^1^
CENTURY PROJECTOR CORPORATION
New York. N.Y. tOOI9
Quality Theatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
Harry Melcher Enterprises
3238 West Fond Du Loc A.e.
Milwaukee 10, Wisconsin
Des Moines Theatre Supply Co.
1121 High St.
Des Moines 9, Iowa
Minneapolis Theatre Supply Co.
51 Glenwood Ait.
Minnaopolis 3, Minnesota
BOXOFFICE ;: December 12, 1966 NC-3

j
MINNEAPOLIS
T^ichael Caine spent a crowded day thumping
the tub for his upcoming "Funeral
in Berlin" (and also "Alfie" and "Gambit")
and made a hit with the local press corps.
Guided by Bob Miller of the Ted Mann
organization, Caine was prompt, obliging
and personable despite a schedule that saw
him whisked from a press breakfast to a
TV news conference and then a round of
other interviews and studio stops right up to
night time. Miller's personal coup: Deflecting
a pair of TV newsmen from a press conference
called by Harold LeVander, governor-elect.
As the video cameras focused
on Caine, one photographer observed: "The
governor'll just have to wait!"
Varietj Club of the Northwest elected a
new slate of board members (listed alphabetically)
Mike Adcock, Paul Ayotte, Ben
Berger, Harold Engler, Rodney Grubb
(press guy). Ralph Green. Clem Jaunich,
Robert Karatz. Martin Lebedoff, Don
Palmquist. Eddie Schwartz and Ray Scott
. . . Scott, broadcast "voice" of the Green
Bay Packers pro grid team, gave the meeting
the "inside" on what happened between
the Packers and the Minnesota Vikings.
Still with Tent 12, delegates to the International
conclave in Mexico City May 14
are Ben Berger, Sim Heller and LeRoy
Miller, with Eddie Schwartz as alternate
. . . International dough guy Joe Podoloff
and wife Grace will spend the next six
months in Florida, their sun-soaking sessions
interrupted only by attention to Variety
International matters.
Variety Club members were cheered by
the news that Al Gar Bloom is making solid
progress at Will Rogers hospital in Saranac
Lake, N.Y., and may be released in the near
future . . . Past Chief Barker LeRoy Miller
got the biggest guffaw of the night when he
explained why no tent has so far been organized
in Israel: "The boys in Tel Aviv
refuse to call their club a tent because of the
Arabs."
John McCashin, manager of the Fargo
(N.D.) Theatre, and Ardith Habiger, exchanged
nuptial vows, the rice-tossing taking
place at the Cathedral in Fargo. Next
attraction; .Selected short subjects . . . John
O'Rourkc. UA office manager, and Eddie
Stollcr split the cost of a Motion Picture
SERVING THE NATION
WITH TOP ADULT
EXPLOITATION PICTURES
SINCE 1919'
SACK
AMUSEMENT
ENTERPRISES
1710 Jackson — Rl 2 9445 — Dallas, Texos
Eastern Soles Office
4107 Bedford Rood, Baltimore 7, Md , HU
6 6654
Pioneer camera-award ticket—and won the
camera. They've made an equal-custody settlement.
Lorraine St. Mane, secretary to the
branch manager at Embassy Pictures, is hospitalized
. . . Bob Malone. UA branch manager,
and chum Bob McGarvey. frequent
luncheon partner with Malone, a coffee
connoisseur holding forth on the delights
of the nectar of the bean . . . "George" is the
new switchboard girl at 20th Century-Fox.
causing momentary confusion. Full handle:
Georjiann Stroud.
Harrj' Buxbaum, divisional manager for
20lh Centur\'-Fox. was in town calling on
circuits . . . Bob DeJarnette was named new
city salesman for 20th Century-Fox . . . Bob
Levy, exhibitor, was off to Saskatchewan
and other Canadian wilds to gun moose.
Levy left behind his good friend, LeRoy
Smith, for safety reasons. Explains Bob:
"Roy's an Elk."
Berger circuit managers huddled for a
meeting of the entire chain gang . . Len
.
Chapman, supervisor of George Granstrom's
Highland and Grandview Fine Arts theatres
in .St. Paul, reports extensive remodeling
at the latter theatre is completed, and a similar
project now is in full swing at the Highland.
The Grandview is the only theatre in
the capital city with a consistent, longestablished
"art picture" policy.
Tent 12 here was given a hearty editorial
pat on the back by the Minneapolis Star,
which hailed a million-dollar addition to the
Variety Club Heart Hospital, noting this
"calls attention to the generosity of the Variety
Club of the Northwest." Continued
the editorial: "The club contributed a third
of the cost of the original Heart Hospital,
added a fifth floor in 19.'i7, now has paid
for a two-story expansion, and has promised
to add two floors to the new addition. In
addition, the club pays part of the annual
operating costs." The printed salute noted
the increasing complex known as University
of Minnesota Hospitals and observed that
Masonic lodges and the American Legion
and Veterans of Foreign Wars have contributed
to companion institutions which
have attracted topnotch medics and researchers
to this area. Concluded the tribute;
"The Variety Club and the other contributors
are their sturdy allies."
Herman Black, Warners salesman, will
spend his Yulctide vacation in Florida with
his son and grandchildren . . . Irving Bravcrman.
Columbia branch chief, is mapping
an extensive "Murderers' Row" publicity
drive with Al Caldcr, in from New York
lor the campaign.
Joe Rosen and Birger Ronning. Paramount
salesmen, both off in mid-December
lor holiday-time vacations. Ronning is heading
for California for three weeks. Rosen
planning to stoke the hoine fires . . Mr
.
and Mrs. Bruce Harvatine. operators of the
Cornell (Wis.) Theatre, paid an infrequent
Robert Hahigorst. whu
Filmrow visit . . .
runs the Owen (Wis.) Theatre, was a visitor
at
the Paramount branch office.
OMAHA
Tliealre industr}' personnel and movie patrons
in Iowa and Nebraska were happily
surprised to read about an event that
occurred in the Nebraska Supreme Court.
Jeannette Schoeneman. 50. and Edward
Von Glan. 53, exchanged wedding vows in
the High Court in Lincoln, with Justice Hal
McCown performing the ceremony. The
bride is the former owner and operator of
the theatre at Wahoo. Neb. .Attending the
service in the Supreme Court were the
mayor of Hawarden, Iowa, Harry Lankhorst.
He formerly was an exhibitor at
Hawarden, which is the bridegroom's home
town. Mayor Lankhorst is the bride's brother-in-law.
The Wahoo theatre is now owned
by her brother-in-law Phil March and
Howell Roberts, also a relative. Justice Mc-
Cown is a close friend of the bride and he
asked her if she'd like a High Court wedding.
Von Glan was in the Navy at Pearl
Harbor when the Japanese attacked. He
took his bride to Hawaii for their honeymoon.
\Mlliani Hengslcr, who became the owner
aiul operator of the Lyric Theatre at Creigh-
. . . Mrs. Don Hood, whose
lon. Neb., about six months ago. now has
his rebuilt furniture store and funeral home
back in operation. The building was badly
damaged by fire several months ago. . . .
Wayne Pollock has closed the theatre at
Ewing for the winter and plans to reopen
after Easter
husband has the theatre at Ainsworth. Neb..
is home after a long stay in the hospital and
is
getting along satisfactorily.
Jack Klin^el, city manager for the Cooper
1 oundation Theatres, was pleased with the
comments that came following the special
screening for press, radio and television of
"THE BIBLE ... In the Beginning" at the
Indian Hills Cinerama Theatre. This will be
the attraction lor the Variety Club of Nebraska's
big Christmas benefit project Fri-
|l
day (23). Proceeds will go toward Tent 16 (
projects.
Sol Francis was reported petting along
well in Bishop Bergan Mercy Hospital. The
.Mlicil .Artists representative has been undergoing
treatments for several weeks.
Kxhibilors who visited Filmrow included
Ncbraskans John Casey. West Point; Mr.
and Mrs. Guy Griffin. Plattsmouth; Don
Johnson. Schuyler: Richard Smith. David
C it\. and Earl Nancel. Bellevuc; lowans
.Arnold Johnson, Onawa, and Byron Hopkins,
Glenwood, and Missourian Orviilc
Muiull. Rock Port.
Manufacturer
Discounts
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r
NC-4
BOXOFFICE ;: December 12, 1966

'Sound of Music' 355
88th Week in Detroit
1)1:1 KOI 1 — Ihc lop spot .iniong lirstriin
grosses continued to be held by "The
Sound of Music" at the Madison, showing
for 355 per cent in its 88th week. "The Endless
Summer" scored 300 in its second week
at the Studio-New Center for second place,
while "Alfie," a second week offering at the
Trans-Lux and Studio-S, was an easy thirdplace
winner with a composite 280 per cent.
Adams— Fontaitk
(Average Is 100)
Voyogc (20th-Fox), 8th wk. 100
Goteway, G#and Circus, Terroce, Wyandotte-Annex,
Rcdford, Royal Oak Teioi Across the River
(Univl, 2nd wk 95
Modisori—The Sound of Music (20th-Fox), SSth wk. 3SS
Mercury, Polms, Woods, Moi Kai The
Professionob (Col), 2nd wk 165
Michigon, Bloomf leld, Livonia Cinema I
Warren Cir^ema 1, Macomb Cinema I The
Liquidator (MGM) 90
Northland—The Fortune Cookie (UA), 4th wk ISO
Quo Vodis, Macomb Cmemo II, Radio City,
Universal City Not With MY Wife, You Don't
(Univ), 2nd wk 110
Studio-1— Le Bonheur (Clover), 5th wk 190
Studio-8, Trans-Lux Knm Alfie (Para), 2nd wk, . .280
Studio-New Center The Endless Summer Cinema
V), 2nd wk
Sludio-Nkirth—
300
A Man ond a Woman ;AA),
8th wk 1 80
Wovne, several other theatres Rosputin—the
Mod Monk (20th-Fox); The Reptile :20th-Fox),
reruns 1 00
"The Fortune Coolde' 450
Tops Cincy Holiday Week
CINCINNATI— Despite bad weather,
grosses at first-run theatres during Thanksgiving
week averaged a few percentage
points above the records for the like week
during the past five years. "Cast a Giant
Shadow" at the Valley was the only new
release on the amusement bill, which was
headed by "The Fortune Cookie," Times
Towne Cinema, and "Alfie" at the Princeton
Cinema.
Albee—Not With MY Wife, You Don't
(WB), 2nd wk
Copitol—Texas Across the River (Univ),
Grond— The Professionals Col), 2nd wk
Intcrnotionol 70—The Liquidator IMGM),
UO
125
1 75
110
2nd wk.
2nd wk.
Princeton Cinema Alfie (Poro), 2nd wk 200
Times Towne Cmemo The Fortune Cookie
(UA), 4th wk 450
Valley—Cost o Giant Shadow (UA) 125
Kentucky Exhibitor Wins
Col. Drive Grand Prize
C INC INNATI- O. G. Roaden of Roaden
Theatres in I.oyall. Ky., was proclaimed
the grand-pri/e winner in Columbia Pictures"
"Salute to Rube Jackler Drive" here
Friday (2) in formal ceremonies by Martin
Kutner, Hastern division manager.
Roaden won the two-week all-expensepaid
trip to Europe over 80 theatremen in
the United States and Canada, whose names
had been submitted by Columbia division
and branch managers for their contributions
to the drive. In addition, the company
awarded 80 prizes, including TV sets,
watches, clock-radios and table-model radios
to various exhibitors, managers, bookers and
film buyers.
While in Europe. Roaden will be greeted
by Columbia's foreign representatives and
given an on-location tour of several motion
pictures, which will be in production.
Harry Sukman. who won an Oscar for
"Song Without End," is scoring MGM's
"Welcome to Hard Times."
Detroit Daylight Lodge
Honors Jack Dickstein
DETROIT- Jack Dickstein. former theatre
owner and manager, who was for many
terms president of the Michigan Showmen's
Ass'n. was guest of honor at a dinner meeting
held by Daylight Lodge 525. Detroit's
unique theatrical organization, that drew a
representative turnout of showmen from
varied fields.
Dickstein was hailed by the honorary title
he has earned through many years as "Mr.
Daylight." and it was announced he was the
first man to be raised to the degree of master
Ma.son in the Detroit Masonic Temple.
The dinner commemorated the 40th anniversary
of that event.
Special guests were two men, honored
with the 33rd degree. Walter Fuller, fraternal
editor of the Detroit News and long
associated with the Shrine Circus, and
Eduard R. Werner, director of the Michigan
Theatre's 100-piece orchestra for many
years and president of the Detroit Federation
of Musicians 1 I years.
Among the other guests were Phil Majeske,
long-time projectionist, who twice
served as worshipful master, and concessioner
Sam Cooper, with the National Theatre
starting in 1927, who added the Loop
Theatre and opened the Famous Times
Square, with Jack Dempsey in the opening
production.
May Opening Planned
For Akron 800-Seater
AKRON—The lairlawn C incina. uhich
will be the city's fourth new theatre in recent
years, is exp)ectcd to open May 1. The 800-
seater will be located in the former O'Neil
Co. department store in the Fairlawn Plaza
Shopping Center. The store space will be
remodeled for occupancy by the theatre and
two retail stores, not yet leased, said Charles
Schwartz, of Westgate Realty Co., leasing
agent.
Fairlawn Cinema will be operated by Edward
J. Rabb. who also runs the Village
Theatre and Ascot Drive-In. Rabb said the
house will offer a new concept in seating.
Individual seats will be 44 inches apart to
provide ready-made aisles for viewers' comfort
and convenience. Architect for the theatre,
which will have a first-run policy, is
Keith Haag Associates, Cuyahoga Falls. The
remodeling will cost about $200,000, Rabb
estimated.
New
Clifton Reynolds Is
Chief Barker of Tent 32
SAN FRANCISCO — The Variety Club
here elected Clifton F. Reynolds chief barker;
Jack Dobbs. first assistant; NfanucI
Levin, second assistant; Ben Bonapart. property
master, and .Abe Berry, dough guy.
The new Tent 32 canvasmen are C. Connie
Carpou. Ralph F. Clark, John O. Denman,
Don Fuller. Al Racco and Jack Valle.
The nominating committee was composed of
Homer I. Tegtmeier. Jesse Levin. Jack D.
Marpole and Rotus Harvey.
Two Columbus Loew's
Theatres Set to Open
C OI.L .\IBLS. Ohio- l.oevK s .Morse Road
and its Arlington. 1.200-seat de luxe suburban
houses, will open on Christmas day.
about 100 days after the dual groundbreaking,
according to Bernard Diamond, general
manager of Loew's Theatres. The press
luncheon in the Sheraton-Columbus Motor
Hotel was hosted by Diamond; Ernest
Emerling. vice-president. and Herbert
Brown, division manager. Cleveland.
The two theatres join Loew's Ohio, downtown
3.(K)0-seat showca.>e opened in 1928.
All will play first runs. Opening attraction
at Loew's Morse Road will be "After the
Fox." and the Arlington will have "Arrivederci.
Baby."
The Morse Road is located just east of
the 1-71 freeway and is a free-standing
structure. The huge Northland Shopping
Center is nearby. Loew's Arlington is an
integral part of the new Northwest Shopping
Center at Henderson and Reed roads in the
booming Upper Arlington area.
The houses were designed by the Gahanna.
Ohio, architectural firm of Harold S,
Schofield Associates, Builder was Trans-
America Corp. of Columbus. Loew's Theatres
own the Morse Road property. William
Hadler Realty Co. of Columbus owns
the Arlington property.
Joseph Schuler. RtKhester. N.Y.. designed
the interiors, using bold colors in Kelh
green, royal blue, purple and black. Rocking-chair-type
seats are covered in purple
vinyl. Foyer areas are encased in 28-foot
high plate glass windows. Patrick Casey.
Rochester muralist. executed the montage
designs in the 75-foot murals in black and
white monotones. Familiar film symbols
also are used.
The 60-foot screens are surrounded by
solid-black masking, which automalicalh
adjusts to picture size. Projection equipment
can show all size film from 35 to 70mm. A
new projection device, a Cine-Focus Film
Stabilizer, prevents film buckling and eliminates
out-of-focus projection. Transistorcontrolled
air-conditioning adjusts to prevailing
temperature and humidity conditions.
Rein Rabakukk is managing director of
Loew's Morse Road and Harold Walton is
managing director of Loew's Arlington.
Brown will supervise both houses.
NOW! WORLD-WIDE!
THE GIRL
WITH HUNGRY EYES
A totolly new concept in a
motion picture for adulti only.
For dotes ond deols phone or wire:
HARRY NOVAK
BOXOFFICE INT'L FILM DIST., INC
Plorboy Oub BulUins, Suite 70S
•SM Sunset BouleTord
Hollywood 69, Collfornio
Phone: A/C 213, «S7-7790
BOXOFFICE ;: December 12. 1966 14E-1

DETROIT
Jcrn Gross, producer of "Girl on a Chain-
Gang," which has been setting records
at the Fox Theatre, was introduced about
everywhere in town by publicist Max Gurman.
He says through Max "I've been taken
more places and enjoyed more friendly
handshakes in Detroit than in the past five
years of my life."
Ed Susse, MGM manager, was host to an
unusual trade and sneak preview of "Doctor,
You've Got to Be Kidding" at the big
Michigan Theatre.
Visitors to Sam Oshry's UA exchange
find new faces at some desks. Don Fill, formerly
office manager-booker, is handling
publicity. George Rossman, formerly of
Warners, is office manager and Howard
Pearl, former publicist, has been transferred
to Atlanta.
Upstate exhibitor visitors of the week include
.Mr. and Mrs. Stacy Kortes of Plainwell
and Russell Chipman of Greenville . . .
Roberta Latimer, for years in the country
music business in Nashville, has joined the
SERVING THE NATION
WITH TOP ADULT
EXPLOITATION PICTURES
SINCE 1919!
SACK
AMUSEMENT
ENTERPRISES
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Detroit staff of General Cinema Corp. as
secretary to booker-buyer Nate Levin.
Arthur Pfleiderer, who represented the
bankers in handling affairs of the Fox Theatre
during the depression years, has been
named general manager of the Whittier
Hotel, former memorable scene of an Allied
Theatres (now NATO of Michigan) convention.
Mabic Brown, bookers' clerk for American
International, died suddenly of a heart
attack Thursday (I) at a service station en
route home from the office. She was for
about 25 years bookers' clerk for Allied
Artists until its closing about a year ago,
and for its predecessor. Monogram Pictures,
then an independent franchise exchange
held by William Hurlbut.
'Sound of Music' Setting
New Marks in Detroit Run
0I:TR01T—"The .Sound of Music,'"
which opened at United Detroit Theatres
Madison, headquarters house for the circuit,
on March 17, 1965, appears headed for an
all-lime Detroit exhibition record. The picture
is in its 90th week. This eclipses all
records for a non-Cinerama production,
taking over the crown from "Ben-Hur,"
which set a 65-week record at the United
Artists Theatre in 1960-61.
It also has risen above two of the trio of
Cineraina champions, all at the Music Hall,
ihc 7S-week runs of "Seven Wonders of the
World," 1956-58, and "South Seas Adventure,"
1958-60.
The all-time record for Detroit was set
in 1953-55 by the first production of Cinerama,
"This Is Cinerama," with 99 weeks.
Broker Points to FPC
As Good Investment
Frum Canadian Edition
MONTREAL—With movie attendance
climbing in most theatres across Canada, a
leading investment firm—Collier. Norris &
(Jiiinlan. Ltd., has called attention to the
allracliveness of the shares of I'amous Players
Canadian Corp., Ltd., listed on the Montreal
Stock Exchange.
"The shares are an excellent holding in
the entertainment field." the firm said.
"With people spending more time on leisure
pursuits, an opportunity now exists to take
part in this growth through purchase of the
company's shares and we would use any
market weakness to make new or add to
present holdings."
The stock is selling for around $26 on
Montreal Stock Exchanges. Estimated priceearnings
ratio for 1966 is 16.5. The company
has shown a strong upward trend in
earnings, which have increased at an 8 to
10 per cent annual rate within two years.
Consolidated net profit for the first half
of the current fiscal year was equal to 78
cents a share of common, up 24 per cent
from the similar 1965 period.
"If this trend continues for the next three
years, it is reasonable to expect per share
earnings of about $1.90 in 1969. and assuming
the company maintains its approximate
75 per cent payout, a dividend level of
about $1.40 could be expected in three
years' time."
Famous Players, the investment company
said, is the largest owner and operator of
cinemas in Canada. It also has interests in
CATV systems, the Ontario Muzak franchise,
radio and TV stations and has a
wholly owned confectionery operation to
service its theatres. At the end of the year,
FP had an interest in 257 theatres and 47
drive-ins, with 12 new theatre projects under
way.
Urges to Keep $1.25 Wage
For Ushers, Ticket Takers
From Eastern Edition
NEW YORK— Martin H. Newman,
chairman of the New York State Motion
Picture Theatre Owners minimum wage
committee, in public hearings here before
Industrial Commissioner Martin P. Catherwood,
last week urged retention of the new
prevailing state minimum wage rates of
$1.25 for ushers and ticket takers, when the
January 1 minimum wage hike to $1.50
goes into effect.
Under provisions of the law, minimum
wages rise 25 cents per hour except in areas
where the commissioner finds it will reduce
opportunities for certain employment.
Newman told the commissioner that "exceptions
and modifications to the minimum
wage law are indicated for ushers (the
youth) and ticket takers (the aged), in order
to preclude the curtailment of employment
opportiMiities in these classes of transient
and part-time workers in the motion picture
theatre
industry."
He cited certain "peculiarities" of the theatre
industry such as elderly openings and
late closings, long and irregular hours of operation,
business variations on weekends
and weekdays and during different hours
of the day and the influence of weather
and other competition.
Meantime, in Albany, Assemblyman Bertram
L. Podell (D., Brooklyn) pre-filed a
measure which would up the minimum wage
to $2.00 per hour effective July 1, 1967.
CARBONS, Inc. V—
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Michigon— l^ofional Thcotrc Supply, Dctroif—Woodward 1-2447
Kentucky—Stondord Vendors of Louisville, Inc., Louisville — Phone
587-0039
Detroit—Theatre Equipment Company— Phone 961-1122
ME-2
BOXOFFICE :: December 12, 1966

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Charleston Theatre Supply
506 Lee Street
Charleston 21, West Virginio
Theatre Equipment Co.
2211 Cast Arenue
Detroit 1, Michigan
Hadden Theatre Supply Co.
1909 Emerson A»e., (Box 4151)
Louisville, Kentucky 40204
Ohio Theatre Supply Co.
2108 Coyne Avenue
Clereland 14, Okie
BOXOFTICE :: December 12, 1966 ME-3

CINCINNATI
Pob Oda, assistant to Jack Haynes, general
manager of Cincinnati Theatres,
has returned from a vacation at Miami
Beach and Nassau . Also returning from
.
vacations arc
.
Wilbur Hetherington, UA
booker, and Lynn McEnemy, secretary to
Ralph Salyer. Warner Bros, branch manager.
Paul Enright, 20th-Fox booker, is
seriously ill in the Cleveland Clinic . . .
Filmrow welcomed exhibitors Mr. and Mrs.
Fred May, Dry Ridge. Ky.". Ohioans Frank
Yassenoff, Columbus; Lee Schuiz, Miamisburg;
F. D. Curfman, Westerville, and John
Hollakan. Dayton.
Tri-Stafe Theatre Services is booking and
buying for the Bein Theatres' Ambassador
and 20th Century.
A large audience attended the invitational
premiere of 20th-Fox's "THE BIBLE . . .
'COIOLITE* Front Surfoca Dichroic Radectori
4.Tfta COATING GU

'Hawaii' Sturdy 250
7th Week in Boston
BOSTON— ChristiiKis shopping is now in
open competition with film exhibition and
the traditional pre-Christmas drop in theatre
percentages is on. some houses holding
their attractions regardless of mild business
and others going to reissues. The only two
new arrivals, "Rage" at the Paramount and
Return of the Seven" at the Center, were
only average grossers. The general drop in
business, however, did not affect "I, a
Woman," which equaled the house record it
had set the preceding week at the West End
Cinema.
The Boston Theatre was closed for refurbishing
for the December 22 opening of
"Grand Prix" after playing "Russian Adventure"
for eight weeks for mild percentages.
(Average Is 100)
Aifor—Alfi« (Poro), 9th wk US
Beacon Hill—The Appoloosa (Univ), 2nd wk 100
Boston—Closed until the opening of "Gfond
Prix" December 22
Center— Return of the Seven (UA); Ambush Bay
(UA), rerun 100
Chen I—Georgy Girl ,Coll, 4th wk 140
Cheri II—The Fortune Cookie (UA), 4th wk 125
Circle Cinema Is Poris Burnins? (Paro), 4th 140 wk.
Exeter—The Endless Summer Cmcma V), 9th wk. 150
Gory— Howoii LA ^ih ^k 250
Kenmorc—The Shameless Okl Lady (Cont'l),
5th wk 120
Mayflower-The Wrong Box (Col); Walk,
Don't Run (Col), reruns
Music Holl—The Professionals (Col), 4th
Orphcum—Not With MY Wife, You Don't
wk.
100
..145
(WB), 3rd wk
Paramount—Roge (Col), A Study in Terror (Col),
100
rerun 100
Sovoy—Texas Across the River :Univ), 4th wk. 120
Soxon— Doctor Zhivogo MGM;, 28th wk 145
West End Cincmc— I, o Woman (Audubon), 3rd wk. 225
The Idol' 180, 'Rage' 175
In Their Hartford Bows
HARTFORD—The long-postponed regional
bow of "The Idol" and the eastern
premiere of "Rage" were among strong firstrun
"performers" of the week. In the holdover
category. "The Professionals," "The
Fortune Cookie" and "Doctor Zhivago"
demonstrated strong pulling power.
Allyn—Rag* (Col),
Art Cincmo— I, a
A
Woman
Study
Audubon);
in Terror (Col)
Flight
175
to
The Liquidcrtor' Scores 175
At 4 New Haven Theatres
MW H.W E-N—The week contained
encouraging quantity of brisk boxoffice response,
most notably from "The Professionals"
and "Alfic." in the holdover category,
and "The Liquidator" among the new
entries.
Bowl, MilforJ Cincrr;:, Wcstvillc, Whitney
The Liquidator \MGM1, various co-feotures
Lincoln— Loves of a Blonde (Prominent), 2nd
Paramount—The Professionals (Col) 3rd wk
SW Cinemort— Alfie , Parol 2nd wk'
SW Roger Sherman— Lo Dolce Vita (AIR)
Whalley— Doctor Zhivago (MGM), 28th wk
an
.175
110
.200
.160
.100
Sack Theatres Offering
Roadshow Gift Coupons
BOSTON—Sack Theatres is introducing
another innovation to filmgocrs here with
the presentation of a "multi-usable" gift certificate
to the movies.
The certificates on sale at the hoxofficcs
of all Sack theatres will be available in any
denomination and can be exchanged by the
receiver for reserved tickets to any one of
five roadshow attractions presently playing
at the Sack Theatres or opening in the near
future, according to general manager Alan
Kriedbcrg.
The films include "Doctor Zhivago" at
the Saxon: "Hawaii" at the Gary: "A Man
for All Seasons," which will open at the
Cheri 1 February 1; "The Bible," opening
at the Saxon Theatre February \5. and
"The Taming of the Shrew." which will begin
at Cheri II on March 22.
The recipient of the film coupon book
gift certificate may choose from five major
reserved seat motion pictures for as little as
S6.60 for two, and in this way the circuit is
Carl Foreman Appears
On Hartford Forum
HAkllORI) Call I oiL-iiuin. executive
for the first time making motion pictures
competitive for the Christmas shopping dollar.
Friedberg pointed out.
producer of "Born Free" and currently preparing
"MacKcnna's Gold" for Columbia
Pictures release, represented the film industry
in the Greater Hartford Forum series
November 29. The subject for this ycar\
series is "Evaluating Motion Pictures" and
Foreman's topic was "Are Today's Motion
Pictures Worthy of Their Audiences?"
Film critics Arthur Mayer and Bernard
Drew appeared on the program with the
producer-director. Before the forum session,
r'oreman took part in a taped TV interview
for the National Educational Television network
and attended a dinner for leading
educators, government officials and other
special guests presided over by forum director
Joseph L. Steinberg.
Earlier sessions of the series included
appearances by l.ouis Nizer. general counsel
of the Motion Picture Ass'n of America:
producer Otto Premingcr; film critics Andrew
Sarris and Pauline KacI: author Larry
Collins and screen writer Francis Coppola
Hartford Pay-TV Station
After New Subscribers
HAkllOkl) RKO Cn.nci.ll. owneroperator
of America's sole on-the-air STV
experiment, is still out for new subscribers.
The latest issue of "STV Magazine." the
twice-monthly program publication for
WHCT-TV (Channel 18), the .STV outlet,
offers S.'5.25 (one month's free service) for
submitting the name of an area resident
who becomes an STV subscriber. A business
reply card is inserted in the magazine.
At last count. STV here was being beamed
to some 7,000 subscribers.
Redstone Cinema III
Nearing Completion
WlSl Si'klNCil II I U. .\lA^S^^lnema
III. a sister showcase to Redstone Theatres'
Cinema I and II complex on Riverdale
street, is nearing completion.
The projected winter opening will mark
the initial triple-theatre unit in western New
F-.ngland.
John P. Lowe, Redstone division manager,
is supervising construction.
A similar triple-theatre plan is also under
way at Redstone's Cinema I and II complex.
Lawrence. Mass.
Three Catskill Theatres
Are Closed Indefinitely
llAKIIOkl) I Mice Miu.ll-linMi theatres
in the Catskill .Mountain area, just over the
Connecticut line, have been shuttered indefinitely.
The Amcnia Plashouse. Amenia. N.'Y..
and the Highland Theatre. Highland. N.Y..
are closed.
The Amenia theatre was unique in that
it offered, for a number of years, to refund
admission to anyone displeased with the
attraction after watching for a while. This
notice was prominently displayed at the
boxoffice.
The Highland, another small-town situation,
has posted this message on its street
marquee: "To Those Who Patronized Us
Our Thanks!"
The Woodbourne Theatre, at Woodbourne.
N.Y.. has closed but is expected lo
reopen during warmer weather.
Claude Rains Honored
BOSTON—Claude Rams has been appointed
a Fellow of the Boston University
Mugar Memorial Library in recognition of
his outstanding achievements in drama and
in appreciation of his contributions to the
library's special collection division.
Plans Exposition Stadium
M \\ H.W IN— .All c\posiii»ii sMdium
seating l.'i.OOO is part of the plans for a
projected S5() million commercial development
on 630 acres reclaimed from the city
harbor, as announced by architect-city planner
George W. Conklin.
G. Fred Aiken Dies
l'RO\ IIMNCF—G. Fred Aiken, Box-
111 1 1(1 correspondent here for many
years, died November 1.*^. Aiken, 62, was a
former Providence theatre manager. He is
survived by his daughter V. M. Aiken.
Connecficul Airer Closed
I'OKll AND. CONN.—The Sal Adorno
jr., operated Portland Drive-ln has been
closed for the winter months.
Drive-In Reduces Prices
.\]I;DF0RD. .mass. — The .Medford
Twin Drivc-ln has announced an admission
reduction, now charging SI. 25 per person.
BOXOFFICE December 12, 1966 NE-1

Imperial Negotiating
For Southbridge Site
SOL IHBRIDCil- MASS.— Bruce I.
Nutter, president and general manager of
the Imperial Cinema Co.. announced that
his company is negotiating with officials of
the Big Bunny Shopping Plaza for construction
of a motion picture theatre at the center.
Nutter told Boxoffice that Imperial
Cinema Co. also has plans on the drawing
board for a theatre proposed for a shopping
center in the Stafford Springs-Rockvilie area
of Connecticut.
Nutter said that Southhridgc selectmen
have told him a license for the theatre is
available. He added that with officials of the
Big Bunny Plaza drawing up specifications
and reviewing projected construction costs.
he is hopeful that a definite decision on
whether to go ahead with the theatre can be
made by the end of this month.
Imperial Cinema has offices and theatres
in Rhode Island. Massachusetts and Connecticut.
In Putnam the circuit took over
NEW
,
1 327 S. WABASH Ave. . _
Special
Christmas
YEAR'S EVE
CHICAGO. Ill 60605 ( SHOW TRAILERS
WE MAKE 'EM "BETTER" AND "QUICKER"
ownership of the Bradley Theatre last summer
Irom Harold Pc\ncr. proprietor of an
adjacent pharmacy in Putnam.
Southbridge has not had a motion picture
theatre since the Strand closed Feb. 28,
\9(t5. Since then, patrons wishing to attend
an indoor theatre have had to drive to Webster,
Putnam or Worcester; those seeking
outdoor theatre entertainment go to Sturbridge,
Webster or drive into Connecticut
to Quinebaug.
Anthony J. Deterando, who purchased
the Strand from the Milford Realty Corp.
of Boston, announced when he took over
.March 1, I96.S, that the building no longer
would be used for motion pictures.
The Big Bunny Shopping Plaza on West
Main Street has been in operation since late
1 964.
Taylor-Burton 'leaning' Set
For Royal Performance
From Eastern Edition
LONDON—"The
laming of the Shrew,"
Columbia Pictures release starring Elizabeth
Taylor and Richard Burton, will have its
world premiere as a Royal Film Performance,
attended by Queen Elizabeth, the
Queen Mother, at the Odeon Leicester
Square Theatre February 27 as a benefit
lor the Cinema and Television Benevolent
Renovation in Portland
PORTLAND, ME. — The first-run Empire
has closed for complete renovating.
BOSTON
Qinema Lodge. B'nai Brith, sponsored the
opening night of "Is Paris Burnini;''"
at the Circle Theatre with a capacitx cro\ul
lurning out. Bill K.umins, branch manager
of Warner Bros., was ticket chairman for
in Schools?" . . .
the event. The lodge held its first general
meeting and breakfast Sunday morning (4),
with members and their wives attending.
Waller Plotch of the Anti-Defamation
League
Our
spoke on "Does Bigotry Still Exist
Forty veterans from
the Veterans Hospital in West Roxbury were
guests of the Cinema Lodge at the Boston
Garden for the Celtics-St. Louis basketball
game.
Harvey Appcll, AIP manager here, said
Ihal 14(1 New Ljigland theatres are playing
the combination of "Dr. Goldfoot and
the Ciirl Bombs" and "Las Vegas Hillbillys"
in the December 7-14 period. Also being
well received is AIP's "Trunk to Cairo."
with Audie Murphy, and prints are going
fast.
Hollinger in Hartford
HAR 11 ORD — Hy Hollinger of the Paramouiil
Pictures home office advertising-publiciiN
department was a local visitor.
Airer Provides Free Gas
MI DIORD. MASS. — The Meadow
Glen Twin Drive-ln is pro\iding free gas
during colder months.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report
to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special InteTest
Address your letters to Editor,
'Exhibitor Has His Say," 825
Van Brunt Blvd., Kansas City,
Mo. 64124
BOXOFFICE
Always in the Forefront With the News
NE-2 BOXOFHCE :: December 12, 1966

;,/.A.'^.V;.i.
:•
c-.'*;*^
?.".;v;-
i:f:^^r-
Tiny Idea: Great Future
Shown in actual size, shaped like a space rocket, this little device may one day get you to the moon - or
save your life. Developed for the Space Administration for their space satellites, it is already on the moon.
This is the PFET - photosensitive, field-effect, transistor. We're mentioning it here because when we
found out about this most advanced photoelectric device, we suspected it might have a place at Century.
It did - and now it is the heart of all Century transistor sound systems, easily adaptable to present
systems, affording you and your customers a thrilling new fidelity in motion picture sound.
Note the several advantages of the PFET: j~
• It reproduces optical sound tracks (both single and multi-channel) with a signal to noise ratio and a quality
of reproduction equal to, or better than magnetic sound tracks. (Actually, a ratio of about 90 DB, with frequencies
up to more than 40 kilocycles and interchangeable with Century phototransistor devices previously
used.)
• It can be used on black and wh.ite film prints, color prints - and even red dye tracks - its color sensitivity
covers the complete light spectrum. (Studios and laboratories take note.)
• It will permit stereophonic, multi-track sound to be used in theatres with greatly reduced print cost, once
optical stereo prints are available. (NATO note.)
Century Sound and Projection are Belter than Ever!
Investigate this new PFET device, now supplied with all Century optical
sound systems -and only Century sound systems have it!
And if you have not already done so, discover Century's superlative CINE-
FOCUS* projection. Ask any theatre owner or projectionist who has used
a CINE-FOCUS film stabilized, controlled focus projector, he will tell you,
"I have never seen film projection so good!"
In short: Make your theatre the showplace of your area - the place
customers return to again and again because the film showings are
better. Modernize with Century.
• U.S. Patent r3273953 — Registered Trade Mark of Century Projector Corporation.
^6€f^
CENTURY PROJECTOR CORPORATION
New York. N.Y. 10019
Massachusetts Theatre Equipment Co.
Phones: LI. 2-9814— LI. 2-0356
20 Piedmont St. Boston 16, Mass.
BOXOFFICE :: December 12, 1966 NE-3

ROUNDABOUT NEW ENGLAND
-By
Protecting your employees'
health: your business.
As a boss. As a human being.
Protecting them against
America's No. 2 killer: cancer.
We can help. With a free
comprehensive employee
educational program: films,
speakers, exhibits, leaflets,
posters — all designed to help
save lives.
Call your local ACS Unit
and give us the
go-ahead.
You're the boss.
ALLEN WIDEM-
american
cancer ir
society'Y'
Jt's an open secret in New England exhibition
that the place in which to locate
a theatre costing several hundred thousand
dollars today must be adjacent to ample,
adequate and paved parking: the fact that
major circuits, as well as far-sighted independent
interests, are looking increasingly
to shopping center locales reflects this latterday
thinking.
"Without parking," lamented a key New
England theatre operator in conversation
with BoxonKE. '"our theatres are, in a
phrase, "dead." I don"t care how great the
attraction, the people simply aren't going to
come out of their homes, away from the
free television, or away from other leisuretime
pursuits not encompassing traveling,
unless they're assured that the family means
of conveyance can he left handily and can
he driven away after the show with a minimal
amount of bumper-to-bumper exiting."
That the city fathers and town leaders of
the six-state New England region are painfully
aware of the siphoning off of vital
downtown, hard-core shopping appeal to the
suburban shopping centers, with free, available
parking has been pointed up time and
again in public reporting of city council,
board of aldermen and other official gatherings.
Yet. because of the woefully inadequate
parking at peak shopping hours in these
major cities, in particular, the cities ha\e
lost imlold millions of dollars to the towns
in the general periphery.
.Some exhibitors bitterly tell Boxomke
that when they have approached a parking
lot in their immediate vicinity of a downtown
section and asked, first, for cooperation
to the extent of reduced prices for
patrons' cars, and, secondly, for assurance
that a certain amount of space with easy
exit to theatre entrance be committed on a
nightly basis, the parking lot owner-operator
interests turn a deaf ear.
"They tell us, in effect," lamented one
showman, "that they're going to get our
customers' cars at night anyway and why
should they bother with the added necessity
of more bookkeeping to 'accommodate' a
motion picture exhibitor?
"I try to argue right back that unless
they're willing to 'bend' a little and oblige
our customers, these same customers, turned
away from a filled-up lot at night, simply
will detour many blocks to another lot the
next day. I try lo tell these operators, too,
that they should undertake some sort of
'orientation' with their help, both 'oldlimers'
and newcomers, and have them make a
gesture of friendliness and courtesy. And
then I'm told, well, the help situation's brutal
Lee ARTOE ROMAN CARBONS
itANUncwuis nicii 10 roo
Wid* Screen Lighting mmmm Larger Craters
THINK W
lee ARTOE CARBON CO
SEE FOR YOURSELF
and the operator has his hands full getting
people, any people, to work moving cars
around and he can't be bothered."
Some of New England's largest circuits
ha\e had limited success in getting parking
lot managements to cooperate, although on
a long-range level, these touches of cooperation
still are costly, to \arying degrees, lo
the individual theatre. The theatres have to
pay so much (25 cents in smaller towns, 50
cents and up in the larger, metropolitan
centers) per car to the lot management and
agree to "boost" the lots via screen trailers,
lobby displa\s and newspaper advertising.
The ideal solution: more than mere "lip
service" to resolvement of downtown parking
lot woes on the part of the local chamber
of commerce and like-minded organizations.
One New England exhibitor remarked to
this BoxoiiicE reporter: "I pay my dues
lo our local chamber of commerce and 1
faithfully attend all the meetings. Each time
I show up with suggestions, to my own
ntind. that can reasonably apply some relief
to parking downtown, and each time, I'm
lold politely, firmly, that "Well get around
lo that someday, certainly.'
"Parking doesn't seem to be a problem to
I he city or town official who has a prescribed
space for his own car in a city or town
lot. He leaves his house and goes directly to
the space. No scrambling, no irritation. So
how can he. in all realit\. look to the 'problem'
of parking on the part of other people'.'
Sure, he's vitally concerned with the economic
and cultural growth of the community
and, sure, he'd LIKE to help out, but I
don't believe the c'wy or town officials of
most of the larger New l:ngland communities
stir out of their houses with the nightly
regularity of, say, a theatre or restaurant
manager. They don't have to sec the frustration
of a moviegoer getting unceremoniously
turned away from a parking lot next
to a theatre."
Many exhibitors feel, too, that once the
slate legislative bodies of New England start
annual sessions in January, there should be
a concerted effort by exhibitor groups to
make known such pressing matters as downtown
parking.
"After all," summed up one exhibitor,
"we've shown time and again that a theatre
brings countless thousands of people into
the central city after the regular business
day is over. Isn't there something more than
'eventually, we're going to lake care of parking'
in the minds ot the oificials? Theatres
and scores of other establishmcnis catering
lo leisure-bound people bring millions of
dollars into the cities. Let the cities extend
something more concrete than plaiiludes and
promises."
Comedy Shown af School
HARM ORO—A Martin and Lewis vintage
comedy, "At War With ihe Army,"
u.is screened at the Braeburn School, West
Hartford. Admission: adults, 50 cents; children,
35 cents.
NE-4 BOXOFFICE December 12, 1966

'
;
ten
,
display
I has
'
renovations,
; screen,
. . -Very
on AW A
Qtleon Theatres (Canada), Ltd., has extended
its reconstruction program in
eastern Ontario by conducting a $150,000
project at Peterborough on the modernization
of the two theatres, the Odeon and
Paramount, both having a capacity of more
than 900 scats. The work is to be completed
by Thursday (22). The Odeon is closed for
which include new seats.
drapes, carpeting and lights, while
various improvements are being made to the
Paramount without interruption to performances,
according to Manager Howard Binns.
He pointed out that "The Sound of Music"
had grossed $50,000 in its engagement of
weeks, now completed at the Paramount.
Both theatres will have new name signs and
windows and the Paramount already
an enlarged concession stand. Previously,
the Odeon and Hyland at Kingston had
undergone an extensive overhaul.
The final meeting of the year for the Ottawa
Valley Theatre Managers Ass'n was
held Wednesday (7) in the Holiday Inn,
with [)oug Pinder of the Ottawa Ridcau officiating
for the last time as president. His
successor is Doug Watt, Odeon supervisor.
Subjects included arrangements for a Christmas
gathering of theatre people.
A feature here for Canada's 1967 centennial
celebration will be a special film festival
for one week which is being organized by
the Canadian Film Archives, Ottawa. The
program is to consist of the 12 best film
comedies selected by critics and 38 features
and shorts produced in recent years, some
of which have not had theatrical release in
this country.
Trustees for the estate of Dorothy Killam
announced distribution of 530 million to
the Canada Council. Ottawa, a government
agency, and four other institutions for scholarship
funds. .She was the widow of I.W.
Killam, who was financially interested in
Famous Players Canadian Corp. during the
regime of the late N. L. Nathanson.
Manager Sven Pcdcrsen tells about the
progress of "Doctor Zhivago" in its fifth
month at the Ottawa Nelson, and it looks
like this attraction will be busy during
Christmas week and even beyond. Meanwhile,
"Alfie" has taken a fourth week for
Leo Ouellette at the Regent despite the "restricted
attendance" label. "Dear John," also
restricted to adults, is halfway through a
second month at one of the FIgins.
A prc-Christmas lull in stage shows is evident
at the FP Capitol, which has had a
good run with "Kaleidoscope." The big theatre
was to have presented a concert by Guy
Lombardo and His Royal Canadians, but
the announcement came of its cancellation
"owing to contractual difficulties."
Children had their morning free show
Saturday (3) at the National Museum. The
feature was Disney's "Perri." The series
continues four weeks.
lo Dolce Vita Rated Very Good'
In Toronto; 'Offering' 'Excellent'
TORONTO— First-run houses reported
good to excellent business. Twinex bookings
particularly grossing better than the previous
week. "La Dolce Vita" did very well in its
opening week and ".A Man and a Woman"
continued to excellent business for a third
«eek at the International Cinema. "Doctor
in Clover" had an excellent opening at the
Carlton, as did the local production, "The
Offering," in its Canadian premiere week at
the Danforth. "The Professionals" continued
in high gear in a third week at the Imperial
and three other I'amous Pla\e^^
houses.
Capitol, Birchchff, Wesfwood— Lo Doke Vito
(Astral) Very Good
Corlton— Doctor in Clover (20th-Fox) Excellent
Coronet— Lody Strlptcosc (Film Conado) . Good
Danforth— The Offering (Sector-Col) Excellent
Downtown, seven others—Dr. Goldfoot and the
Eglinton—The Sound of Music (20th-Fox),
Girl Bombs (Astral) Excellent
90th
Fairlawn—
wk
Georgy
Excellent
Excellent
Girl (Ccl), 3rd wk
Glendale Cmeromo— Is Poris Burning? (Para),
3rd wk Good
Hollywood, North Cinema—Who's Afraid of
Virginia Woolf? (WB), 18th wk Very Good
Hollywood, South Cinema— Alfie (Poro),
6th wk Strong
Hyland—flow to Steal o Million (20th-Fox).
8th wk Excellent
Imperial group—The Professionals (Col),
3rd wk Excellent
International Cinema—A Mon ond a Womon
(IFD), 3rd wk Excellent
Nortown— Doctor Zhivago (MGM),
5th wk,, movecver Big
Towne Cinema— Dioboliquc (Emp), 2nd wk Good
University— flawaii ;UA), 6th wk Very Good
Yorkdale Cinema—The King and I (20th-Fox),
reissue
Four Excellent Ratings
Reported in Vancouver
Good
VANCOLALR— While the Grey Cup
Capitol—Not With MY Wife, You Don't
(WB), 3rd wk Averoge
Coronet, seven other theatres—Texas Across
the River (Univ), 2nd wk Excellent
Dominion—The Lost Command (Col); Wall«, Don't
Run (Ccl), rerun Average
Line— Corcsscd 5R; Excellent
OrplKin- The Swinger (Poro) Fair
Od- n The Profcssionols (Col), 3rd wk Excellent
Pork The Pod Univ) Averoge
Ridae The Sound of Music (20th-Fox),
89th wk Average
Stanlev — Doctor Zhivago (MGM), 34th wk. ..Average
Strrnd- -Alfie Para', 6th wk Above Average
Stud.-) Flomc orKf the Fire 2nd wk. Average
(IFD),
Voquo Fantastic Voyage (20th-Fox) Excellent
Attendance Continues Good
At Montreal First Runs
.MONTRF.M.— I'irst-run motion picture
theatres continued to attract large numbers
of film fans. "Hawaii." in the sixth week at
the .Alouette. continued very popular, along
with "Russian Adventure" at the Imperial
in its fifth week. The extra-long runs of
"The .Sound of Music," in its 89th week at
the Seville, and "Onibaba," in a 62nd week
at the Cinema Festival, were continuing to
be very well patronized.
Alouetlc— Howoii (UA), 6th wk Excellent
Avenue— Alfie :Para), 3rd wk Good
Capitol— Stoge Show (Rcveen).
Cinema Festival—OnibolMi SR:, 62nd wk Good
Cinema Place Ville Mar c— Le Bombole SR) Excellent
Dorval (Red Room)—Cot on o Hot Tin Roof
(MGM), reissue Good
Oorval (Salle Ooree)—The Trouble With Angels
(Col), rerun Good
Elysee (Sollc Resrviis)—A Mon and a Woman
(IFD). I6tfi wk Good
Flyscc (Salle Eisenstem)— Good
Un Fillc ol let Fuilb (SR)
Fa rview (No I Cinema Kaleidoscope (WB) ...Good
Fairview No 2 C n. •,.:; Gigi "/CiM), reissue . .Good
Impenol— Russian Adventure SRj, 5th wk Good
Kent — Doctor Zhivago MG'." 6th wk Good
LoewV-Not With MY Wife, You Don't
(WB), 2nd ^- Good
Polace—The Professionals (Col), 2nd wk Good
Parisien— Lc Lit Coniugol (SR) Good
Seville— The Sound o» Music (20th-Fox), 89th wk. Good
Von Hornc- Hotel Paradise (MGM) Good
Vendome— The Green More SR), 9th wk Good
Westmount Kaleidoscope (WB) Good
York— Is Pons Burning' (Poro), 3rd wk Good
parade and football fe\er hurt the mainstem
Friday and Saturday, it was go-go at most of
the downtown spots as the Vogue. Odeon.
Coronet and Lyric all hit "excellent" figures.
"Texas Across the River' Shares
Winnipeg Lead With 'Zorba'
WINNlPHCi— Business was down a
shade but remained extra strong for this
time of year. Continuing on top was "Texas
Across the River," ending its first month,
but it shared the grossing lead with "Zorba
the Greek" and "The Sound of Music," the
latter picture picking up strongly with only
one week left after an 87-week run. ".Mfie,"
"Not With My Wife. You Don't" and "Doctor
Zhivago"" were all good enough lo be
held an additional week. "The Fortune
Cookie" ended a disappointing one-week
run.
Capitol—Not With MY Wife, You Don't
(WB)
.Good
Gaiety—Alfie Poro!, 6th wk
.Good
-Texas Across the River (Urvv)
4th k
Hyland—Zorbo the Greek '20th-Fox),
Very Good
reissue, 2rid wk
.Very Good
Kings—The Sound of Music (20th-Fox).
87th wk Very Good
Lyceum— Visit to a Smoll Planet (Poro); The
Bellboy (Poro), reissues Good
Metrcpolifan— Doctor Zhivago (MGM), 16tfi wk. Averoge
Odeon—The Fortune Cookie (UA) Good
Park—Morgan! (SR) Averoge
Towrc—Dear John (IFD), 5th wk Good
NFB Report Shows Drop
In Bookings, Productions
TORONTO—The National Film Board's
annual report shows that theatre bookings
were down slightly from a year ago, totaling
10,.^59 compared with 10,913 for the 1964-
65 period.
The 27th annual report, submitted by
Grant McI-can, acting government film
commissioner, lists an increase in 16mm
community screenings, up .'!.''().6(10 to a total
audience of .30,351,800.
Productions totaled 513 for the year,
compared with 653 for the same period a
year ago. However, the report p>oints out,
many of the newer productions arc longer.
Ottawa Well Represented
In Ontario Film Group
OTT.WN A—The new directorate of the
Motion Picture Theatres Ass'n of Ontario
has excellent representation from Ottawa.
Casey Swedlove of the Ottawa Linden and
G. B. Markell of Cornwall were re-elected
to the 12-man board. A new member is Bob
Maynard. also of Ottawa. Two former managers
here. Steve McManus and H. C. D.
Main, also are 1967 directors, following reelection
at the Toronto convention.
BOXOFFICE :; December 12. 1966
K-1

.
Start BOXOFFICE coming . .
MONTREAL
J^oger aGirurd, former manager of the Elysee
and Vendome theatres in Montreal. four in .San Francisco, four in Boston, four
weeks in New York, five in Los Angeles,
has been appointed in Chicago, four in Honolulu, six in Toronto,
three in Philadelphia, five in Montreal
m a n a g e r of Prima
Film. Inc.. here, according
to Richard ciner i9 weeks of playing time for a com-
and three in .St. Louis. The engagements
Moranville. president bined gross of SI. 07 1.998.
of the company. The
Walt Disney's "Follow Me, Boys," which
.ippointment is part of
^^
is playing at the Radio City Music Hall in
the company's cxpan-
New "Vork. will be given an invitational preview
screening in the Snowdon Theatre here
sion program of the
^^1^ ^' Tuesday (13).
ranville ^^ll
pointed out
VV.N. "Bill"
Roger
Murray,
general manager ing films showing here; "Feux Follets" at
Ihc National Film Board had the lollow-
Girard
of United Amusement Corp., has joined Famous
the Cinema Place Villc Marie: "The Big
Players Canadian Corp. in Toronto Swim" at the Van Home; "Octopus Hunt"
as director of purchasing, engineering and al the Dorval's Salle Doree; "Ralley des
maintenance.
United Artists' "Hawaii," having a run at
Neiges" at the Amherst and "The Drag" at
the Little Cinema Place Ville Marie.
the Alouette Theatre here, has. according to Film people were greatly pleased to learn
the company, broken every UA roadshow that Crawley Films. Ltd.. of Ottawa won
record in the company's history during its the International Film and TV Festival's
1966 gold medal for photography with the
first ten engagements. These include five
documentary "The Perpetual Harvest." The
film was produced for Mac.Millan. Bloedel,
Ltd.. Vancouver, one of Canada's largest
everything for a theatre • generators
pulp and papermakers. Directed by Peter
HAVING TROUBLE?
Cock, the film was photographed by Christopher
Chapman and Stanley Brede.
WANT TO MODERNIZE?
Try Us! We Never Sleep!
The Quebec Film Bureau announced a
NAME BRANDS
new repertory of short films are available
to the public through Montreal and Quebec
BALLANTYNE EPRAD STRONG
City distribution centers . . . Culminating
CENTURY SIMPLEX PHILLIPS HURLEY
eight years' work, the NFB is beginning to
HARKNESS GOLDBERG NEUMADE
present to 62 film libraries 17 films on Canadian
history. The films. Canada's centen-
PROJECTION OPTICS
COMPLETE EQUIPMENT
nial gift from the NFB, deal with early exploration,
IN STOCK AT ALL TIMES'
the struggle for self-government
REPLACEMENT PARTS GALORE'
and the prelude to confederation 100 years
ago. The board has been producing since
Reasonable Prices & No Strings Attached.
BEST THEATRE SUPPLY REG'D
I9.S,S. The films are being shipped from
Montreal to the regional offices of the NB
across Canada.
4810 St Dcnh St., Montreal 34
Gramc Fraser, vice-president of Crawley
Phone: Victor 2-6762
Films, Ottawa, has been named first president
ol the liilcrnalional Quoruni of Motion
licliet bo«es • replacements • rectifiers
3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) Q 1 year for $5
D PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rotes for US, Canada, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
"•"O^N STATE ZIP NO
^^^^
POSITION
BOXOFFICE-THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Kansas City, Mo. 64124
Picture Producers. The aim of the organization
is to broaden the scope and raise the
standards of industrial and television filmmaking
around the world.
1 he motion picture industry was happy to
learn that Montreal-born Genevieve Bujold
was named winner in Paris of the Suzanne-
Bienchetti Award as "the cinematic revelation
of the Near." She was chosen for her
role—her first film part—in new wave film
director Alain Resnais' "La Guerre est
Finie." The film is having a successful run
at France Film's St. Denis Theatre. Miss
Bujold was "discovered" by Resnais when
she appeared on the stage as a member of
a Montreal troupe, the Rideaii Vert in 196.S.
Since appearing in Resnais' movie, she has
made iwo others.
Iheodore J. Lake, a pioneer member of
I he Algonquin Council of the Bell Telephone
Co. of Canada, has been awarded the
Charles Fleetwood Sise Award of Merit for
outstanding service to the Telephone Pioneers
of America. Assisted by a team of
pioneer moviemakers, he directed and produced
a .'iO-minute documentary film. "The
Telephone Pioneer," which has won wide
acclaim across the United .States and Cana- I
da.
The NFB "Paddle to the Sea." filmed on
kicalions on Ihe Great Lakes and St. Lawrence
River, will he featured January 1 on
Ihe Canadian Broadcasting television network.
The film was produced by Julian
The Verdi Cinema, which has
Biggs . . .
for some time devoted itself to special film
weeks, has added the word "repertory"
to its name with the inauguration of a new
policy. The Verdi will show about 100 films
in the next three to four months (changing
the bill every two to three days), which will
be grouped by directors. It is to be called
a "Great Film Directors Festival" and will
revive the works of some of the better U.S.
moviemakers. .Some of the directors are Elia
Kazan, whose "East of Fden" and "Splendor
in the Grass" initiated the new policy;
Sidney Lumet. Franklin .Schaffner, Frank
Tashlin, Howard Hawks, Arthur Penn,
Alexander NLicKendrick, John Huston,
Robert Rossen. Samuel Fuller and John
Ford. I^ireclors from many other countries
also will be featured.
The communications department of Monirciil's
Loyola College, now a little more
I Man I -year-old, is well ahead of its objectives,
according to the Rev. John O'Brien,
depariment chairman. In February 1965 the
college announced formation of the deparlmenl
which had five main objectives, including
a course for those planning careers
as specialists in cinema and television. Father
O'Brien said the department already
has a sound studio and the college is planning
a combined television-motion picture
siutlio.
Ihe Alexis Nihon BIdg. here, where eventually
a L.'iOO-seat theatre will open, has
been topped off as far as its phase is concerned.
This retail mall is to be opened by
April 6.
dene Nelson has been signed to direct
'erils of Pauline" for Universal.
I
K-2
BOXOFFICE :: December 12, 1966

! Acquire
I
j
; rights
I
ern-day
'
pair
t land.
r
Receive 830 Entries
In Expo '67 Contest
\H)N I Kt \l - 11k- Mv: Japan. IS; .Mexico. 17: Czechoslovakia,
15. and Holland. 14.
Filmmakers taking part include Todor
Dinov (Bulgaria): Norman Campbell. Arnie
Gelbart, Carlos Marchiori. Pierre Morctti,
Louis Portugais and Graeme Ross (Canada).
Vladimir Lehky. Zdenek Miller and Zdenek
L. Kopac (Czechoslovakia), Nicholas Spargo
(England). Marcel Ichak (France). Yoram
Gross (Israel). Bruno Bozzetti. Ciona Carpi
and Harry Hess (Italy). Yoji Kuri and
Shinkichi Noda (Japan). Arne Skouen (Norway).
Jerzy Bossak (Poland), Carment
D'Avino (Robert Bercr. Ed Enshiwller. Isidore
Klein. Albert Maysles. Jimmy Murakimi
and Stan Vanderbeek (U.S.A.) and
Boris Kilar and Dusan Vukotic (Yugoslavia).
In January, a five-man Canadian jury will
screen all films submitted and award a grand
prize of $1 ().()()() (Canadian funds), along
with a gold medal to the author of the best
film and a silver medal to each of the nine
runners-up.
TTie ten winning films will be shown during
the eighth Montreal International Film
Festival, August 4 to 18, to be held as part
of Expo '67.
Film Rights
From Western Editon
HOLI.YVVOOD— Peer Oppenheimer and
1 Mike Frankovich jr. have acquired film
to "Once Upon a Mountain," a modaction-comedy
by Gene Levitt. The
will co-produce the picture in Switzer-
Oppenheimer is producing "A Lotus
for Miss Quon" in Hong Kong and Frankovich
is connected with Columbia.
^S HATCH PROJECTION IMPROyE 00^
S Technikote £
^ SCREENS ^Z
^ NEW "JET WHITE" 55
IS. "dXR-171
^yy///mm\i^!^^i^;ii^
AvoMoble ffom your outhoriied
Th«olr> Eaulpmani Supply D

ANY WAY YOU MEASURE IT
BOXOFFICE IS FIRST AND FOREMOSl
read and relied ort by more theatremen fhan any other film trade journal in the world!
K-4
BOXOFFICE ;; December 12, 1966

DECEMBER 12 1966
SpacioiiK hthliy of Inlcrstate's new >S6S-\cal Park\uis lluaiic. in //,......'. un Pasadena.
emphasizes charm, comfort, convenience. Floor is sand colored quarry tile. Carpeting is blue and green.
featuring
I V taintenance
Sc
an

' *— -- —TH]
MODERN
THBATRB
DECEMBER 12, 1966
o n t n I
B,hCGEST SELLING POINT of yOUr
snack bar "is its attractiveness, which is reflected
in cleanliness. Every piece of equipment—the
floor, the counters, the glass area
and point of purchase material—must be
scrupulously clean." Lee H. Joehnck, concessions
merchandising manager. Commonwealth
Theatres, Inc., Kansas City, keynotes
with this suggestion his article starting on
page 8. And he tells how Commonwealth
makes it happen.
Based on Commonwealth's Concessions
Manager's Manual, the article is the first
of an exclusive Modern Theatre series
covering all phases of concessions management.
Lee Joehnck's first article presents
22 specific duties to be carried out by personnel,
suggestions on warehousing concessions
supplies, tips on advance food preparation
and the service operation. A "Concessions
Cleanliness Report Form" is also provided.
It points up 38 items to watch. And
provides space for the inspector's score and
rating, his comments, time and date of inspection.
How the new I,200-sc;ii I'rinceton
Cinema achieves a welcoming "come in"
^
Glass Domes and Walls, Brilliant Chandelier Lighting Distinguish
New Princeton Cinema, Cincinnati Frances Hanford 4
TEDA-TESMA Conference Set for January 28-Fcbruary 1, in
Fort Lauderdale, Flo 7
"Biggest Selling Points of Your Snack Bar: Attractiveness and
Cleanliness"— First of a Series of Articles on Concessions
Management Based on Commonwealth Theatres' Concessions
Manager's Manual Lee H. Joehnck 8
Europe's Theatre Business Varies: An On-the-Scene Report by
Sol Shurpin, President, Technikote Corp 12
Coca-Cola Building New 12-Story Home Office in Atlanta 14
How to Avoid Damage and Scratching of Film: A Daily
Checklist Wesley Trout 16
1^
atmosphere and a distinctive identity in
Cincinnati's suburban Springdale, is reported
in the photo-story starting on page 4.
Twin glass domes, outside walls of glass and
two chandeliers—each reflecting light from
3,000 pieces of crystal—are some of the
features distinguishing the de luxe $700,000
shopping center hardtop. Owned and operated
by Cincinnati Theatres, a subsidiary of
Associated Theatres, Cleveland, the Princeton
Cinema is reported the Cincinnati area's
first new hardtop in 20 years.
"It is probable that more film is scratched
in the magazine valve rollers than in any
other pari of the projector," says Wesley
Trout, in his article on "How to Avoid Damage
and Scratching of Film." In addition to
what to do about magazine valve rollers, his
suggestions include answers on guide and
sprocket pad rollers, bad intermittent
sprockets, film loops, takeup tension, checking
the film path, rewind elements, film
nicks and perforations, splices and splicers.
Starts on page 16.
DEPARTMENTS:
Refreshment Service 8 Literature 24
Projection and Sound 16
., [.
New Equipment
Readers' Service Bureau 25
. , Advertisers' Index 25
and Developments 23 About People and Product 26
ON THE COVER
An "ullni-modern xliowplace of i luinii ami beauty," llie Inlcrsuilc
Circuit's new S6S-seat Parkview I luiiire. in Houston's sithurhan
Pasadena, hiffhlighis patron comfort and services, is part of Interstate's
current $6 million construction and acquisition program.
Custoin-huill concessions stand on rii;lit side of lobby is walnut
Formica. Manat;er's office at left of concessions has draw drapes of
olive green. Wall behind child-adult drinkini; fountain is in 6-inch
tiles arranged in vertical stripes of purple, blue, green. Seating by
Griggs.
CLYDE C. HALL, Managins Editor
The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial
or general business corresDonoence should be odaressed to Associated Publications, Inc., 825 Von
Brunt Blvd., Konsos City, Mo. 64124. Wesley Trout, Technicol Editor; Eostern Representative:
D. M. Marsereou, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020.

They're drawing the crowds...
PtiotogfaptieiJ in t^e Mai Ka( Thealer lobby in suburban Oefo4, on? of the many lhfatp'5 » • • odfr
Smith
and the crowds are walking on Crestwood carpet
Alexander Smith Crestwood is used in more movie houses and theaters than any other carpet.
Crestwood has tightly packed yarns for the best surface coverage: density squared times pile height—a formula
Alexander Smith employs to produce longest carpet wear and outstanding acoustical properties.
But Crestwood is as beautiful as it is durable, with the widest selection of patterns and colorings in a
collection that is immediately available with no minimum yardage required.
In addition, Alexander Smith's unsurpassed design facilities and unlimited manufacturing ability puts an
infinite variety of custom adaptations of Crestwood at your command.
Because Alexander Smith makes every kind of carpet, all fibers, all blends, all weaves—we can recommend
Crestwood for theaters without qualification, especially when installed over Alexander Smith cushion.
Want a hit underfoot? Remember, the best looking theaters get the best box office, too. Alexander Smith
has a commercial theater carpet specialist near you. Just write us for his name.
BOXOFFICE
December 12. 1966
Alexander Smith
CARPETS AND CUSHION
184s
295 FIFTH AVENUE, NEW YORK. NEW YORK 10016

—
GLASS DOMES, WALLS FOR PRINCETON
New 1.200-
seat Princeton
Cinema, in
suburban
Cincinnati,
features a
welcoming
"come in"
atmosphere.
^yitFi
By
FRANCES HANFORD
Typifying the trend for a theatre
to be the outstanding building in a shopping
center, the new 1,200-seat Princeton
Cinema, in the Princeton Plaza Shopping
Center, Springdale, Ohio, a Cincinnati suburb,
features an inviting, unique lobby with
twin glass domes, outside walls of glass, and
crystal chandeliers whose brilliant light
distinguishes the Princeton Cinema "for a
great distance" at night and gives it a welcoming
"come in" atmosphere. Costing
$700,000, the de luxe theatre is reported the
Cincinnati area's first new hardtop to be
built in over 20 years. It is owned and operated
by Cincinnati Theatres, a subsidiary of
Associated Theatres, Cleveland.
The two glass domes are connected by an
archway which forms the area for the main
lobby. Each chandelier lights a separate
dome. Made in Portugal, each chandelier
reflects light from 3,000 pieces of crystal
and is a "conversation piece" in itself. TTie
outside glass walls give the impression of
open space within the theatre and afford a
pleasant view of its inviting, elegant interior.
The main lobby is tastefully decorated with
palms and other potted plants. A ferncarrying
statue of Spanish origin stands in
front of one wall of the arch. Another focal
point is a hand made Spanish iron display
frame on the rear wall.
An open type ho-xoffice
is at the left.
From the entrance and boxoffice area, patrons
can go directly into the inner lobby.
Here a 300-year-oki Spanish throne of hand
carved wood and a Mexican bench and
candle holder are accented by a white brick
wall. The opposite wall contrasts, using a
fluted paneling with a rich hand finish and
beautified by potted plants.
Enhancing the beauty of the entrance to
the concessions area, which is at one end of
the inner lobby, are two works of art
antique Spanish king and queen statues.
Continued on page 6
De luxe $700,000 Princeton
Cinema features spacious, cheery
lobby with twin f;la\s domes.
outside wails of ulass, crystal
chandeliers with 3,000 prisms.
One of the focal points in lobby is
handmade Spanish oriental iron
display frame on rear wall. Spanish
statue holdim; a fern accent',
open type boxoffice in left
foreground. Princeton is owned.
operated by Cincinnati Theatres.
a subsidiary of Associated Theatres

NOW A NEW STRONG PROJECTION LAMP
JOINS THE FAMOUS FUTURA FAMILY*
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Burns a 13.6 MM POSITIVE TRIM of standard 20-inch
carbons. THE MOST POSSIBLE LIGHT PER CARBON
DOLLAR. Projects an extra reel per carbon. SIMPLE,
POSITIVE MANUAL ARC CONTROL. Just set at desired
amperage and forget It. LOW OPERATING TEMPERA-
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BLOWER COOLED FEED MECHANISM AND BASE.
Forced air cools both surfaces of the 18-INCH TUF-COLD
REFLECTOR. Keeps off products of combustion. Mirror
Is integral with rear door which swings out of the way to
facilitate retrimming and cleaning of lamphouse and reflector.
WATER-COOLED POSITIVE CONTACTS.
SINGLE KNOB CHANGES FROM 35 MM to 70 MM. ARC
IMAGER (Eliminates Parallax)-ARC CURRENT AMME-
TER-AUTOMATIC TRIMMING LIGHT INSIDE DOWSER
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of components for inspection and cleaning.
THE FUTURA FAMILY
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FUTURA I
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THE STROIMG ELECT RIC CORPORATION
11 City Park Avenue
Toledo, Ohio 43601
\
BOXOFFICE :: December 12, 1966

GLASS DOMES FOR PRINCETON
Continued from page 4
These arc life size and arc on opposite walls.
The theme of crystal chandeliers is also
carried from the outer lobby to the inner
lobby and concessions area by a large sparkling
chandelier centered in the ceiling. The
floor of the outer lobby is terrazzo tile. Carpeting
in the inner lobby is olive green
flecked with gold.
Streamlined marquees above the doors
complement the theatre's overall design. It
has no sign. Parking facilities for 1.000
cars are provided across the street—directly
opposite the entrance.
Walls Draped in Off-White Corduroy
The Princeton Cinema's 1.200 Heywood-
Wakefield "rocking chair" seats are upholstered
in brown with dark green flecks.
The auditorium walls are draped in an off
white corduroy material. The stage draperies,
by Novelty Scenic Studios, arc of gold
material overlaid with multi-colored plastic
designs. These give a shimmering effect in
the light — "a very effective and dramatic
detail." The gold carpeting is flecked with
brown and dark green. The screen is by
Tcchnikote.
The sound and projection booth, featuring
a striped effect, is suspended over a wood
paneled foyer. Back of the foyer, handy
vending machines dispense drinks and ice
cream, help relieve traffic at the concessions
stand during peak selling periods, provide
service during the entire show.
Sound and projection, design, equipment
and installation used at the Princeton Cinema
were engineered by Ballantyne under its
"all-in-one" theatre package plan. Sound
and projection equipment includes Noreico
70/ 35mm projectors, a Ballantyne 6-4-1 alltransistorized
amplification system with electronic
changeovers. a Ballantyne booth monitor.
Strong arc lamps, Kollniorgen and Kiptagon
lenses, kncislcy rectifiers and Neumade
film handling equipment. Stage equipment
includes the Tcchnikote screen and
Altec speakers.
Credit for the unique Princeton Cinema
goes to Jack Bialosky and Myron Manders,
Cleveland architects, and I.eRoy Kendis and
Marshall Fine, Associated Theatres. ,lohn
Zimmerman, of Ballantyne Tnstrumenls and
Electronics, and Roger Sherman, of RCA
Service Co., were the engineers who directed
installation of the equipment. The auditorium
setting was designed and selected by
LeRoy Kendis and installed by Ballantyne.
The concessions was equipped by ABC Consolidated
Corp., of which Ballantyne is a
division.
CREDITS:
Aiclutcct

Sherrill Corwin, NATO President, Keynote Speaker
TEDATESMA Meeting to
Be Held
January 28 Through February 1
T'li; t"ii ANNUAL conference of
the Theatre Equipment Dealers Ass'n and
the Theatre Kquipmeni and Supply Manufacturers
Ass'n, sponsored by TEDA, will
be held January 2S through February 1 at
the Sheraton Hotel. Fort Lauderdale, Fla.
Sherrill Corwin, president. National Ass'n
of Theatre Owners, will be the keynote
speaker, at the "kick off" luncheon, Monday,
January .^0. Board and business meetings
of the two associations, a joint TEDA-
TESMA meeting, reports on new products
and a technical symposium are included in
the program. A boat trip, scenic tour and
style shows are included in the ladies program.
E. H. Geissler is TEDA program
chairman. Working with him are Harold
Hornsiein, TEDA member, and Lee Jones,
representing TESMA. The two programs
follow:
Saturday, January 28
10:00 a.m.—TEDA board meeting.
TESMA board meeting.
Sunday, January 29
1:00 p.m.-5:00 p.m.-—Registration.
7:00 p.m.—Cocktail parly. Sponsored by
National Projector Carbons, Carbon
Products Division, Union Carbide
Corp.
8:30 p.m.— Dinner partv. Sponsored by
TESMA.
All registrants invited.
Monday, January 30
9:00 a.m.—TEDA continental breakfast
and membership meeting.
10:00 a.m.—TESMA membership meeting.
12:30 p.m.— "Kick off" luncheon.
Sponsored by EPRAD, Inc.
Sherrill Corwin, NATO president,
speaker.
2:00 p.m.—TEDA membership meeting
continued
Dinner and evening open.
Tuesday, January 31
Open for breakfast meetings
(Manufacturers and dealers).
10:00 a.m.—New products reports and
technical symposium.
12:30 p.m.— Luncheon sponsored by C. S.
Ashcraft Mfg. Co.
Technical speaker.
2:00-5:00 p.m.—Symposium continued.
Dinner and evening open.
Wednesday, Fcbruar> 1
9:00 a.m.— Breakfast.
10:00 a.m.—Joint TEDA-TES.MA meeting.
12:30 p.m.— Luncheon sponsored by Edw.
H. Wolk, Inc.
Afternoon open.
7:00 p.m.—CiKktail party sponsored by
LaVezzi Machine Works.
9:00 p.m.—TEDA dinner and night club
party ( black tie I
LADIES PROGRAM
Sunday. January 29
7:U() p.m. —Cocktail party and TESMA
dinner.
Monday, January 30
12:30 p.m.— "Kick off" luncheon.
2:00 p.m.— Boat trip.
Tuesday, January 31
10:00 a.m.—Ocean world.
12:30 p.m.—Luncheon and style show.
6:00 p.m.—Cocktail party.
Wednesday, February 1
10:00 a.m.—Scenic tour.
12:00 Noon— Luncheon, style show.
7:00 p.m.—Cocktail party and TEDA
dinner and night club party (formal).
Would you believe
\ a Kollmorgen
anamorphic?
It's gold...
and it's good!
I£OI^]^:i%IORGEIV
CORPORATION
ORTHAMPTON. MASSACHUSETTS
SOUKCe Of OPTimUV lUAOt QUAttrr
BOXOFFICE :: December 12, 1966

. t
'
Biggest selling points of snack bar:
Attractiveness
& Cleanliness
With this issue. The Modern Theatre
Section of ItOXOFFICE pre-
||
sents the first in a series of articles
|j
on concessions nuinuftenient and
supervision by Lee H. Joehnck, concessions
nierchtindisint: manager,
('oinnioiineallli Tlieatres. Inc. Excerptiiiti
('.ominoiiivetilth's Concessions
M

lliiiiiiiiiiiiiiiiiii^^^
CIVIC THEATER. SHREVEPORT. LOUISIANA
Is your showplace really a showplace?
. SB
It's no secret that audiences expect
a lot for their money. Theater
tradition has always recognized this
by dressing up the house. Indeed,
in many of our most successful
theaters the showmanship applied to
the house is considered as
important as the fare itself. And
the audience loves it.
Has time turned your showplace into
a no-place? Or, are you planning to
start again in a better location?
Either way, we can help you select
chairs you'll be proud of. American
Seating has learned a lot through
the years about filling theaters.
Like to know more?
Write Department 554 today!
AMERICAN
® SEATING ^B
WORLD'S LARGEST MAKER
OF FINE INSTITUTIOrtAL FURNITURE
GRAND RAPIDS, MICHIGAN 49S02
MA THEATER. WASHINGTON, DC.
FOX WINROCK THEATER. ALBUQUERQUE. NEW MEXICO

nobody makes
better theatre chairs
than AMERICAN
. SEATING
and there's no better
place to buy them than /frf^
\^
Why does NTS sell
so many American Seating chairs?
Because we do more than sell. Your NTS man is not just
a salesman, he's a theatre man. He knows your problems
and your needs. If you need chairs, for example, hell sit
down with you and help you choose the right chair for
your theatre.
He'll show you a complete line of American Seating
chairs and suggest styles that theatres like yours have
found practical. He'll give you the best chair at the best
price on the market. And he'll take care of delivery,
layout and installation as well as arrange for an extended
payment plan.
If you're in the market for theatre chairs, talk to the
man who does more than just sell chairs. Talk to
your theatre man ^^ —your National |V|-|+ir-|i-|Sal
f^.TS- IMaXIOilgl
theatre man. \^/ THEATRE SUPPLY COMPANY
BRANCHES FROM COAST TO COAST • HOME OFFICE: 411 SETTE DRIVE, PARAMUS, NEW JERSEY—PHONE (201) 265-2700
10
The MODERN THEATRE SECTION

SNACK BAR ATTRACTIVENESS
Coniinucil from pa\;e S
say if I came lo school looking like that?"
•please," said Johnny. "I'd he too polite to
mention it."
Shouldn't we be concerned that our cusivuiiers
might feel the same way about the
appearance of the snack bar and be loo polite
to mention it—and just not return to
make further purchases!
One keep-clean is better than 10 imtke-
I leans.
Good Housekeeping
I m si:k\ INC. cm n ri-RS should be
kept clean at all limes. Condiment counters
should be checked frequently (particularly
before and after intermission). The floor
should be policed as often as necessary
throughout the evening. It is also well to police
up the patio if your drive-in theatre has
one. Nothing—other than the quality of your
food-— is more important than cleanliness.
Responsibility, Duties
TlIP THEATRE MANAGER in OUr
operation has the responsibility of the concessions
operation. It is quite possible that
this responsibility has been delegated to
someone else, as it should be, but the responsibility
for proper delegation is still that of
the theatre manager.
The concessions supervisor is completely
responsible for the operation of the concessions
stand under the supervision, of course,
of the theatre manager. It is the concessions
supervisor's direct responsibility to see that
the following specific duties are carried out
to completion. These specific duties can be
delegated to other employes. But it is still
the responsibility of the theatre manager and
concessions supervisor to see that they are
accomplished.
1. Thoroughly clean and scour the popcorn
machine and kettle daily.
2. Thoroughly clean the entire bultcrniat
daily.
3. Thoroughly clean the coffee equipment.
4. Thoroughly clean the hot chocolate
equipment.
5. Clean and flush bubbler drink machines
(fresh water) at least once each week.
6. Clean and flush the three-drink dispensers
(with water bath) every week.
7. Clean condensing coils on drink machines,
ice cream cabinets and refrigerators
every other week.
8. Thoroughly clean and scour entire grill
—including grease trap.
9. Thoroughly clean and scour hot dog
machine.
10. Thoroughly clean sandwich warmers.
I 1 . Thoroughly clean popcorn warmers
plain and buttered.
12. Thoroughly clean refrigerators or
freezers every week or when stock permits.
13. Advise manager of necessary merchandise
and supplies to be ordered. Be cerlam
that this is gone over carefully, so that
\ou do not run short of merchandise or become
overstocked.
14. Important: Carefully check and inspect
all shipments of merchandise, to be
certain that the proper quantity, type and
quality of items are received. This is espe-
CONCESSIONS CLEANLINESS
REPORT FORM
CONCESSIONS STAND
General Appearance
Counter and Counter Front
Shelves Beneath Counter
Candy Case
Candy Display
Cabinets
Concessions Area (walls
and doors)
Floor
Freezer
Ice Bin
Lighting Fixtures
Back Bar
DRINK MAODNE
Exterior Appearance
Drip Pan
Faucets and Nozzles
Syrup Tanks
Water Bath Area
Condenser Coils
POPCORN MACHINE
General Appearance
Pan
Kettle and Lid
Glass and Doors
Middle and Lower
Compartments
Seasoning Well
BUTTER MACHINE
General Appearance
(exterior)
Butter Pan
Buttemiat Parts
HOT DOG MACHINE
General Appearance
Glass Area
Drum (Roto Grill)
Bun Drawer
(interior)
STORAGE ROOM AREA
Floor
Walls
Shelves
Sink
General Method of Storing
Concessions Items
Rotation of Stock
Facilitate Inventory
Score
Rating
Inspected by
Position
Dote of Inspection
Time: a.m p.m.
COMMENTS WITH RESPECT TO
INSPECTION:
Commonwealth Theatres, Inc.. includes
this form, in S'/i x 1 1 -inch size, in
its Concessions Manager's Manual.
cially important with respect to local deliveries:
Be certain that you receive the quantity
of merchandise indicated on the delivery
tjcket or invoice. If there is any question regarding
the shipment, be certain the theatre
manager is given full details, so that he can
check on it.
15. The warehouse or storage area shall
I'c immaculately clean at all times.
1(). The stock should be rotated, so that
the oldest merchandise is used first. This is
especially true of candy, popcorn, meats.
17. It is highly recommended that items
such as meats, candy, butter, ice cream, barbecue
meat, etc., be kept under lock and
key at all times.
18. Condiment tables should be cleaned
regularly during the evening, and the containers
sholud be cleaned and refilled periodically
during the evening.
19. Merchandise to be sold should be displayed
in sufficient quantity.
20. All illuminated signs should be cleaned
at least once each week.
21. Clean plastic nozzles and drip plate
on the dispensers daily.
22. Thoroughly clean and restock the
candy case weekly and clean the glass area
daily.
Warehousing
Supplies
H\^E ^oi iNsiM( III) the concessions
storage area in your theatre? Are the
shelves painted and clean? Are the floors
clean and painted? Make it a practice to inspect
and clean your storeroom thoroughly
at least once each week. This not only keeps
your storage area clean, but also has a tendency
to keep your stock rotated. This, in
turn, eliminates the possibility of serving
stale merchandise and certainly facilitates
ordering your concessions supplies.
The immaculate condition of your storage
area has its effect on the cleanliness and orderliness
of your complete concessions operation.
Food Preparation,
Service
Operation
The advance food preparation
technique used in your theatre will probably
determine the degree of success in the concessions
operation. It is a powerful totil when
used correctly, but it can be very detrimental
when used improperly. HViv.'' When used
incorrectly, it will drive the patron from
your snack bar. If your food is delicious, the
patron will return for additional purchases.
Make certain your ciistomers obtain delicious
food each time they visit the snack
bar. TTiis is the best way to obtain rep>eat
business, which means additional sales and
profit.
The decision as to the amount of food
to be kept on hand and prepared ahead must
be delegated to a very responsible person, as
the preparation of the food is of the utmost
Continued on following page
BOXOFFICE :: December 12, 1966 II

SNACK BAR ATTRACTIVENESS
Conlinued from preceding page
importance. The proper preparation of the
hot (Jogs and hamburgers is especially important
and should be carefully supervised.
Food preparation and cleanliness will demand
more attention than any other phase
of your concessions operation.
Good service is a basic fundamental. It is
nothing more than the quick and courteous
accommodation of patrons that they desire
from an immaculately clean concessions
stand, by employes who are well groomed,
and from a clean, functional viewpoint.
Train your employes to view the concessions
stand from the patron's viewpoint—from in
front of the counter. This would include the
appearance and attitude of the emplmev
plus the general appearance of the coikls
sions area and equipment. It is also recniii
mended that the condition and appear, mcL
of the "point of purchase material" bi.
viewed from the customer's side of the counter.
Remember, the primary motivation for
your customer may not be price alone but.
rather, the quality of your food, the service
and the cleanliness of the concessions area.
You should always endeavor to have quality,
service, appearance and value which will
attract the customer to your place of business.
It takes time, money aand effort to
build acceptance, goodwill and confidence.
Let's be certain that we guard it and never
take it for granted, but strive continual!) to
improve on this phase of our operation.
Europe's Film Business
Vories: Sliurpin
II
The Vendo 525 Candy
Merchandiser will
fit
beautifully into
your concession
operation because it
keeps right on working
even after your stand
has closed.
It can fit beautifully
into your theatre, too.
Our Area Design
Department will show
you how.
Business in European theatres
varies from "very good" to "not too good,"
says Sol Shurpin, president, Technikote
Corp., in a report to Boxoffice-Modern
Theatre on London, Paris, Rome, Zurich,
Florence and Tel Aviv. Shurpin and his wife
are making a combination business and
pleasure trip in Europe and the Near East.
In England about 3,000 of the 5,500 theatres
are now operating, says Shurpin. More
are closing. And only one new theatre is
being built. Many of the larger theatres have
been remodeled inside, so as to provide half
or less of the original seating capacity. The
balance of the space in these hardtops has
been converted to dance halls or bowling
alleys. There are not many 70mm installations.
" 'The Bible' in D-150 is doing very
well."
"Theatres in London have good projection
and sound," says Shurpin. "Philips
equipment is being used on a large scale.
Smoking is allowed in all parts of the theatres.
I learned that business has not been
too good, and the small independent exhibitor
is worrying."
Business in Paris cinemas "seems to be
pretty good," Shurpin reports. "There are
over 200 installations of 70mm. The reason
there are so many of these installations is
that a theatre can increase its admission
prices when making such an installation. A
theatre must get permission to increase admission
prices.
"1 was impressed with the manner in
which Paris theatres display pictures in
front of the theatres. They use beautiful
art work and tremendous posters, all of
which are very attractive. All theatres run
continuously, excepting those on a reserved
seat basis. The theatres I visited were immaculate.
Many types of equipment, including
American, are being used. The cost of
U.S. equipment, of course, is almost double
that of the European equipment. A number
of English speaking pictures are playing."
In Rome theatre business is "fair," states
Shurpin. This is based on information he received
from dealers and exhibitors. Rome
also does not have too many 70mm installations.
And only three theatres were playing
English speaking pictures. These had Italian
titles.
In Zurich, exhibitors say business "should
he better" than it is at present, reports Shurpin.
"The theatres I visited," he adds, "had
t]uite small screens. There are few 70mm
installations. The projection and sound is
L'OOd."
In Tel Aviv, he says, the larger theatres
"let you know that a theatre exists wjth advertising."
You cannot tell, however, that
many theatres exist, he adds, because there
IS no modern boxoffice or attractive lobby.
There also is "very little purchasing I'l new
equipment here at present."
Shurpin says that he and his wife survived
the floods in Florence and that it "was
quite an experience."
Ask your
concessionaire or
write to us.
KEEP YOUR POPCORN MACHINE SPARKLING CLEAN
Vot all-
WITH V^UETOt^S KETTLE CLEANERS
Cretors
S. ca*Hpa*uf
SINCE 1885
15 Popcorn BIdg., Neshville, Tenn.
Foctory: Chicogo, llllnoij
WRITE FOR FOLDER

."i
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Densm.on is acoustically approved for theaters
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Wear? Nothing can scratch, dent or mar DensyiN.
Not spike heels, not umbrellas. Even fixtures
id chairs can be placed directly on Densylon without
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And that includes the G. E. N. Y. World's Fair Exhibit
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without the slightest sign of wear.
In the highly-unlikely event that you do get a hole
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Densylon is a new. revolutionary and exclusive
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Coca-Cola Building U-Story Home Office
In A Sign
Its the Letters
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4. WIND RESISTANT
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4801 PACIFIC BLVD. VERNON. CALIF,
distributed by
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your local
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.
. .MONEY
:ontact (or , DAIRY SERVICE CO. INC.
1109 N. 108th Street
. MILWAUKEE. WIS. S3226
OOELL CONCESSION SPECIALTIES CO.
INC.
P.O. BOX 288, CALDWELL. IDAHO 83805
New Coca-Cola home office complex
now huikling in Atlanta includes
1 2 -story tower, auditorium-cafeteria,
warehouse parking garage.
5 TART OF CONSTRUCTION of a
new niiiltimillion dollar headquarters office
ct)inple.x in Atlanta is announced by the
Coca-Cola Co. The facility will include a 12-
siory home office building, a two-.story auditorium-cafeteria
building and a combination
warehouse and indoor parking garage for
525 cars. Completion is estimated for 1968.
The office building will be built on a site
adjacent to the company's present home
office building at North Avenue and Plum
Street. The office tower and auditoriumcafeteria
building will add about .100.000
square feet to the present office facilities.
These will remain as part of the complex.
In addition to the home office headquarters,
the present site includes the Atlanta branch
syrup plant, which manufactures all of the
company's soft drink syrups for distributit)n
throughout a seven-state area in the Southeast.
"Unprecedented Growth" Reported
In announcing the new facility, I. Paul
Austin, president, commented that the company's
imprccedented growth during the
last 10 years had been accompanied by a
corresponding growth in the number of
home office personnel. "The Coca-Cola
Co. has undergone a number of major
changes in the last decade," he said. "Until
the mid-1950s wc marketed only one product
in a single package. Beginning with the
addition of a number of other package sizes
in 1954. wc moved into additional soft
drink products and later to diversification
into other beverage products through the
acquisition of the Minute Maid Co. and
Duncan Foods Co. Today, the Coca-Cola
Co. manufactures more than 250 different
products in the soft drink, citrus, coffee and
tea fields."
The Atlanta headquarters of the Coca-
Cola Co. houses the main executive offices
of the company and most of the central
administrative and marketing activities for
carbonated soft drink products on the national
level. Headquarters for the Coca-Cola
Export Corp., which is responsible for most
overseas marketing activity, is in New York.
The Canadian subsidiary, Coca-Cola, Ltd.
is headquartered in Canada. Central administrative
offices for the Minute Maid Division
are in Orlando, Fla.. and for Duncan
Foods Co., in Houston. In addition to the
Atlanta branch, the Coca-Cola Co. has 10
other domestic syrup branches for soft drink
products and a number of other plants overseas
which manufacture soft drink concentrates
for distribution overseas. Worldwide,
products of the Coca-Cola Co. are distributed
by more than I.SOO bottlers.
Enlargements, Additions Made
The present office building and manufacturing
plant were originally constructed
in 1920. but a number of enlargements and
additions have been added since then.
Architects for the new facility are Finch,
.Alexander, Barnes, Rothchild & Pa.schal of
Atlanta. Contractor for the project is Daniel
Construction Co. of Georgia.
The principal exterior material of the new
building will be precast exposed aggregate
concrete panels. The main building will be
set back from the street with extensive landscaping.
Interior construction will utilize reinforced
concrete supported by a foundation
of piling.
Now Operates Worldwide
The Coca-Cola Co., which now has operations
throughout the world, began in Atlanta
when the product was first formulated in
1S86 by a pharmacist whose laboratory was
located on Marietta Street—only about a
mile from the company's present location.
The product was first sold at Five Points in
downtown Atlanta. The company was incorporated
in 1892, after Atlanta druggist
Asa G. Candler acquired full rights to the
trademark and product. There have been
eight "homes" of the Coca-Cola Co. since
its earliest days in Atlanta. The street on
14 The MODERN THEATRE SECTION

which the sixth home was located from 1 898
to 1910 is now called "Coca-Cola Place."
The present office building was built
shortly after the company was sold in 1919
to a group headed by Ernest Woodruff. The
business was reincorporated as a Delaware
corporation, and its common stock was put
on sale at $40 per share. Sales of the Coca-
Cola Co. and its divisions in 196.S were
reported 5864,041,454. Assets were reported
$571,839,262, and net profits $75,719,561.
Kodak Elects W. S. Vaughn
the call for
BUHERCUr
adds up to repeat sales— more profit
the "NAME-BRAND" profit package proved
by the nation's most successful concessionaires
Chairman of the
Board,
L K. Eilers President
Willl.ini S. N'aughn. president of Eastman
Kodak Co. since 1960, was elected chairman
of the board and chief executive officer,
effective January 1, at a meeting of the
board of directors last month. He succeeds
Dr. Albert K. Chapman, who announced
his resignation, effective January 1.
Dr. Louis K. Eilers. an executive vicepresident,
succeeds Vaughn as president.
Harry D. McNeeley. president. Tennessee
Eastman Co., was named a director and a
member of the executive committee.
Vaughn joined Kodak in 1928. Dr. Eilers,
who becomes Kodak's eighth president.
joined the firm in 1934. McNeeley has been
with Kodak since 1935.
Dr. Chapman joined Kodak in 1919. He
became general manager and a director in
194.^. president in 1952.
MAC Notes . . .
The National Ass'n of Concessionaires'
mid-year board of directors meeting will be
held May 23-24 in the Sheraton-Blackstone
Hotel. Chicago, says Louis L. Abramson.
executive director. NAC's annual convention
will be held October 16-20 at the
Americana Hotel. Bal Harbour. Fla. The
Motion Picture Theatre Equipment and
Concessions Industries Trade Show will be
held in the same hotel October 17-20.
New members, as reported by Augie J.
Schmilt. NAC membership chairman, include:
David Traister. Sack Theatres. Somerville.
Mass.: Irving Hulst. Chaffee Drivc-
In Theatres. Inc.. Port Jervis. N.Y.: French
Harvey, Florida State Theatres. Inc.. Jacksonville.
Fla.: William C. Lynch. Martinsville.
Theatre Management Corp.. Martinsville.
Va.. Irving Davis. Irving Davis Co..
Chicago: Henry Murphy. Murphy Caterers.
Inc.. Providence. R.I.; Leo Shear. Theatre
Candy & Popcorn Co.. Cincinnati; B. V.
Sturdivant, Silver Crest Enterprises, Yuma.
National Confectioners Ass'n has
named Walter H. Johnson, founder of the
NN'alter H. Johnson Candy Co.. honorary
chairman of its coming 84th annual convention,
says Burr Sifers. NCA's board chairman.
The convention will be held May 27-
31 in Chicago's Conrad Hilton Hotel. Johnson
became a director of Peter Paul. Inc..
when his firm merced with Peter Paul, in
Julv. 1966.
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threatre is indoor or outdoor, on
the drawing board or in operation,
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How to Avoid Damage^ Scratching
Of Film: A Day-tO'Day Clie delist
By
WESLEY TROUT
Wcslc'v Trout
From riME
lo TIME we receive
letters from projectionists
complaining
ahout films being received
in bad condilii)n.
We have received
samples of film
with very bad splices,
turn sprocket holes,
large punch holes and
long scratches — the
latter some careless
projectionist adding to the cue marks for
changeovers. Such marks on film do not
make for better projection. If a cue mark
is in a dark scene, then use a signal marker
that makes a round white circle around the
cue mark. This will not look so bad and can
be easily seen.
Good Projection Adds Patronage
There is no getting around the fact that
good projection adds patronage and m-
creased revenue to the theatre. This is entirely
dependent on the skill of the projectionist
and the condition of the film and
the projection mechanism. It is understandable
that satisfactory screen reproduction is
not possible with bad print regardless of
how efficient the projectionist may be.
Moreover, good results with a perfect print
cannot be expected from projectors in bad
repair. Through constant use, projector
mechanism parts (gears, sprockets, tension
shoes) become worn and reach the point
where they cannot project a steady picture
or run quietly. The replacement of worn
or damaged projector parts when needed
certainly represents a wise investment.
Careful Film Inspection Vital
Film exchanges should do the very best
inspection job on every film sent out— removing
splices that will cause trouble and
seeing that footage leaders are in good condition.
Punch and long scratch marks
should be removed if there will be no picture
information lost in so doing. We find
loo many film inspectors hurry unnecessaril\
and skip ni.iny splices and torn places
that should be eliminated before the film
was shipped out. This causes the projectionist
extra time in doing a job of film repairing
that should have been done at the exchange.
There are a few cases, of course,
when a first class inspection job cannot be
done because of time schedule to get the
film to a theatre. But in most cases there is
lime to do a better inspection of films
shipped from exchanges.
Projectionists should return film in good
repair to exchanges. They should remove
any bad places that might have occurred
during its run at the theatre.
The projectionist can do many things
which will aid in eliminating print damage.
There are many projector parts which may
sometimes seem unimportant but which require
frequent attention on the part of the
projectionist. Film damage may occur at
any one of them and may often be avoided
if some adjustments are made or replacement
made of some mechanism part. Most
neglected, we find, is badly worn sprocket
teeth, badly worn gate shoes, flat place.-, in
the idle rollers, badly worn magazine valves
and too much tension on the lakeup reel.
Avoid Scratching of Film
Magazine Valve Rollers: We still find
many projectionists not keeping their magazine
valve rollers clean and letting flat spots
develop. It is probable that more film is
scratched in the magazine valve rollers than
in any other part of the projector. This is
especially true for those rollers in the uppir
assembly (top magazine)—the first point
of contact with the film after it leaves the
top film reel. Dirt and bits of film, in time,
accumulate and prevent the rollers from
turning freely. Bits of film also lodge in the
rollers and stick there until they are removed,
often doing considerable damage to
the film. The relatively soft emulsion of a
new print is very susceptible to abrasion.
The scraping is frequently so deep that the
emulsion is completely plowed off. The
rollers should be completely removed at
least once every three months. It is a simple
and easy job and can he done in a few minutes
on any make of projector. The ends
of the screw or shaft of rollers should be
lubricated frequently for smooth running
and prevent rollers from sticking. Always
wipe off surplus oil with a clean rag.
If scraps of film cannot be brushed out of
magazine valve trap, use a short length (4
or 5 inches) of film and pull this back and
forth through the rollers. This will easily
and quickly remove the scraps. At lease once
every two to three months, remove the rollers
and give the rollers and trap a good
cleaning—both upper and lower magazines.
Check for tightness at the same time the
bolts that fasten the magazines. Also check
the magazines for alignment, so that film
will travel in a straight line and not run the
sides of the trap.
Keep Guide Rollers Clean
Guide Rollers: The guide rollers located
above the gate or trap should be kept clean
and free of any accumulation of oil and dirt.
The rollers serve as a guide for the film
as it passes down past the aperture to the
Continued on page J 8
16 The MODERN THEATRE SECTION

Selected for the Sack Cheri,
the first downtown theatre
to be built in Boston in years.
Sack Cheri owner Ben Sack built a first run, top
rate theatre that has the best of everything in
furnishings, decor and equipment. It is also notable
for something else. It has the very first Norelco
all transistor 6-4-1 sound system installed in a
U.S. theatre.
Academy Award winning Norelco AAII 70/35mm
projectors were the obvious choice for projection.
But the new Norelco sound system gives the Sack
Cheri all the benefits of superior Norelco sound as
well as sight. Benefits such as six individually adjustable
channels capable of attaining perfect
acoustical balance anywhere. Pushbutton sound
selection of 3 non-sync sources and every type of
film track from single channel optical to 6 channel
magnetic. All transistor plug-in amplifier units.
A built-in self-testing system. And the remarkable
achievement of compacting this entire ultra-versatile
system into two 15" wide wall-mounted
cabinets.
That's Norelco engineering for you. And now you,
too, can install all Norelco sight and sound. But
you won't be the first.
Your authorized Norelco supply dealer will gladly
provide all the facts.
m /Vore/co
MOTION
PICTURE
EQUIPMENT
DIVISION
North American Philips Company, Inc., 100 East 42nd Street, New York
BOXOFTICE ;: December 12, 1966 17

—
HOW TO PREVENT FILM DAMAGE
THEATHEMEN
HAVE KNOWN
iVen- cars . . . ride nice and quiet.
Your

'
i
hut in many we have checked over for picture
unsteadiness. Of course, the gate and its
shoes must also be adjusted correctly to obtain
a steady picture on the screen.
Bat! iiuermilleni sprockets: We find that
—through neglect and carelessness— intermittent
sprockets are frequently kept in
•.orvice until they develop pronounced cuts
or otherwise are so hadly worn (sprocket
iccih) as to cause serious perforation damage.
Often too much tension on the shoes
to avoid picture jump is also used. This
creates more perforation damage. Sometimes
the film is not guided straight down to
the intermittent sprocket and allows bad
teeth to strike the perforations noticeably
off center. The guide rollers and gale must
be adjusted correctly in order to obtain
straight guiding of the film to the sprocket.
Even the smaller cuts in worn sprockets
result in noisy operation, as they prevent the
film from leaving the sprocket teeth freely.
The cure for this is new sprockets with good
teeth.
Proper Size Film I.oups important
Film loops: In order to avoid damage to
film and have quiet operation of film
through the mechanism, do not make excessively
large loops. E.xcessively large loops
may allow the emulsion side of the film to
rub against metal surfaces and cause
scratches. The sound synchronization is also
affected by oversize intermittent loops. On
I
the other hand, loops— upper and lower
should be large enough to properly feed
film to the gate and from the intermittent to
the takeup sprocket for smooth operation
and quiet operation.
Takeup tension: The takeup adjustment
on the lower magazine should be just
enough to turn the lower reel when it is full
and not "sing" when it comes off the lower
sprocket of the soundhead and fed into the
lower reel. Older types of takeups require
more frequent checks than the newer types
of takeup mechanisms that have been
greatly improved for smooth operation. If
the tension is too great—as is often the case
when careless adjustments are made to avoid
the possibility of loose winding at the end of
almost a full reel of film—serious damage
to the hold-back edges of the perforations
in the first part of the roll may occur. This
MR. EXHIBITOR:
THE TEDA DEALER SPECIALIZES IN . . .
Abbott Theatre Equipment Co. Chicago, ill.
Best Theatre Supply Reg'd. Montreal, Canada
Blumberg Brothers, Inc.
Philadelphia, Pa.
S. F. Burns & Con

HOW TO PREVENT FILM DAMAGE
all over the world it s that time a^ain,
time lor holiday cheer and goodwill,
and from the folks at
I he Kneislcy tiectric Company
50 hearty wishes
for a
MERRy
CHRISTMAS
and the
best
NEW YEAR
C'oniinueil train preceding; page
a 5-inch huh should be used. Be sure the reel
is not bent and the hub is in good condition.
If the "puir' is too much when the reel gets
down to the last 50 or 100 feet of film,
trouble may develop. The film must come
off smoothly. The reel is turned faster as it
nears the end of the roll, and the film will
come off with a jerk and really cause damage
to perforations. Also, it is of extreme
importance to keep the shaft lubricated, both
upper and lower. This is particularly tnie
with old-type projectors.
Inspect Path of Film in Mechanism
Checkiiii; film path ihroiigh meclianism:
In order to avoid film damage, the projectionist
should make a thorough daily inspection
of the entire path of the film through
the projector mechanism—between and including
the upper and lower magazine and
through the soundhead at least once a week.
See that there are no worn parts that may
scratch the film or the sound track. A vast
amount, sometimes, of soft emulsion may
accumulate at any point when first-run film
is shown. Never allow emulsion or dirt to
collect on the shoes or sprockets, as this will
inflict a vast amount of damage to film.
C'ean the sprockets with a stiff-bristle tooth
i-rush and take out the gate and clean the
shoes, etc. It requires only a few minutes
and may save unnecessary damage to film.
Use a clean, lintless cloth for cleaning parts.
When inspecting the film track, run your
fingertips over these parts for any deposits
and accumulation of emulsion, oil or dirt
and remove it. Also examine the fire trap
rollers carefully every day. The aperture
plate tracks should also be examined before
re-treading the mechanism when running
first-run prints. This check will assure a
clean path for each reel of new film. If you
are running well seasoned prints this is not
necessary. The film path should be checked
occasionally when running old prims for
first
class projection.
.Xligning Hand, Auloniatic Rewinds
Rewind clemeius in tilii;nnu'nt: Projectionists
should frequently check hand and
automatic rewinds for proper alignment. If
Ihe hand rewind is bolted down on a bench,
it is not likely that it will get out of alignment
if properly aligned when installed on
the bench. Hand rewinds clamped to bench,
however, should often be checked for pertect
alignment, so that film will be in a
straight line from the dummy part to the
one that has the crank. If the flanged and
control roller (automatic rewinds) is cocked
slightly, either vertically or horizontally, undue
strain will result on the edge of the film,
FOR MORE INFORMATION about products described in this
issue, use postage-paid Reader's Service Bureau coupon
on page 25 of this issue of MODERN THEATRE.
especially if the tension is excessive and if
there is binding against a bad wheel flange.
Hand rewinding, however, seldom gives
Ihe smoothly woimd roll on the reel you
can obtain by motor rewinding, unless the
film is correctly guided to the reel. If film
20 The MODERN THEATRE SECTION

edges proirude from the reel after poor rewinding,
it will usually cause some damage
to the film. Therefore, it is very important
to see that the film is rewinding straight
irom one reel to the other.
Small nicks on etltje of film or perforations:
It is common practice to notch a
perforation if it occurs in one or two perlorations
or edge of film rather than having
io make a splice. But if there are several bad
sprocket holes, it is advisable to make a good
splice rather than take chances on these
notches catching on the guide rollers or
>prockets and tearing out a large chunk of
film. \Ve have often had these notches catch
on some part in the film path through the
projector and cause a large tear from the
film, so that we had to shut down the projector.
The practice of such edge notching is.
therefore, discouraged. And the film should
be repaired for smooth running and no
stopping of the show.
A protective leader should be kept full
length for perfect changeovers and guide for
running down the leader to the correct footage
for motor starting and perfect changeover.
The projectionist should keep a few
leaders on hand should he need them. Reels
should come from the exchange with proper
length and footage leaders. Too fast motor
rewinding will cause damage to the end
leaders before it is stopped at the end of the
tail
leaders.
Make good splices: We find much film
mined by poor splicing. Splices that are
is
wide, stiff, use an e.xcessive amount of film
cement, or made out of line might cause the
film to jump the sprockets, or cause it to
catch and result in torn perforations and
other damage. Buckled or bumpy splices
result from excessive scraping. This weakens
the base, and— if you use too much film
cement— it not only distorts the weakened
area when it dries but squeezes out under
pressure and attacks the base at either side
of the splice. This increases the possibility
of distortion. Use a small brush or applicator
carrying enough film cement so as to completely
cover the scraped area in one stroke.
Splicers: The small bench-top splicer
(Griswold) is the most widely used in the
projection room and in many film inspection
rooms. The pressure springs on this
type of splicer should be kept free of hardened
cement and scrapings. The springs
should also be kept properly spaced to insure
satisfactory contact across the full
length and width of the splice. The scraping
blade should be kept sharp, so that it will
remove the binder coating beneath the emulsion.
This is necessary to obtain a good
splice. Scraping blades are often kept in
service long after they have become ineffective
in their ability to remove the binder.
Usually a single-edge safety razor blade will
he found more satisfactory. After cleaning
the emulsion and binder off thoroughly, use
a clean rag and wipe surfaces of the splice
clean before applying cement. It is also a
good practice to wipe it again after removing
from splicer. Keep in mind that satisfactory
splices demand careful scraping. But
be careful not to scrape too much. This will
make a weak splice if you do. Just scrape
down to the binder. Wet emulsion just a
little. This will make it easier to remove.
ADLER
LETTERS
ASSURE SELLING IMPACT
FOR YOUR CHANGEABLE SIGNS!
The ooly complete line of Ploitic and Aluminum
letteri, from 4" to 31", including "S»o(>-Lok"
Plosric Letters that won't blow off, won't foil off.
All siies of Adier Plostic Letterj aroiloble in
Red, Blue, Green, Opaque Black. For Free Catolog
of AdIer 'Third Dimension" Chanjeable
Letters—Mechanical Letter Changer—Stoinless
Steel Frames Glaied with Glass or Plostic—Low-
Cost "Sectionod" Displays—Cost Aluminum
'Mounties" tor building identification— write
ADLER SILHOUETTE LETTER CO.
nt43-A W Olympic Blvd., Lot An««l*i M, Caltf.
THE
1^\!^M TO THE CONCESSIONS
IS FROM
MODEL 1060
. . . from
Pus/ABack^ CHAIRS
Griggs, of course!
ratron.s go to the concession stand more often — and without
causing otliei's to stand — when vou have tlte convenience of
Griggs PUSH-BACK chairs.
Like a magnet, tlie living room comfort of the deep coil spring:
cushions bring tliem l)ack again and again.
Ladies love having the seats always down
with less cruni])led dresses and coats.
it's sure seating
HOW GRIGGS PUSH-BACK CHAIRS WORK
When you are ready for a full house day after
day and heavy concession traffic by patrons who
enjoy the comfort and convenience of Griggs
PUSH-BACK seating, let us tell you the complete
facts. Remember, when patrons don't stand but
just push back to let others pass, everyone leaves
happy — to come back again soon. That's profit
building traffic!
GRIGGS Equipment Inc. • p. o. box 630, belton, TEXAS 76513
BOXOFFICE :: December 12, 1966 21

For
YOUR
BOXOFFICE
Houston Popcorn Firm in New Building
Engraved b y
our exclusive
process on lucite
to your
specifications.
LAMOLITE*
ILLUMINATED PRICE ADMISSION SIGNS
Our cnlorged plant focilities ossure OVERNIGHT
service from coost to coast.
Plostic Signs Engraved for the Entire Thcotre
Send for Folder 'Pot pend.
DURA ENGRAVING CORP.
c
L
S • All makes
•SO years' experience
E
REPAIR
SERVICE
Minnesota Fire Extinguisher Co.
646-1374
2476 University Ave., St. Paul, Minn.
TICKET PRINTERS SINCE I898_
WRITE US
ABOUT YOUR
NEEDS
•ct in every particular
WELDON, WILLIAMS 6* LICK
SOI SU 3.4113 • P.O.B.. 168
FORT SMITH, ARKANSAS 72901
MINIATURE GOLF COURSES
Eom $12,000—JIS.OOO
Installed indoors or outdoor'.
No more scosons.
Priced of $3,795
Ixcellent financing ovoilable.
LOMMA ENTERPRISES, INC
Scronlon 7, Po
,Vcir 290-fool-lon^ huildirif;
lahove) provide; 48,500 square
feel of showroom and warehouse
space for Auf,'ie J. Sch milt's
Houston Popcorn & Supply Co.
and Champion Restaurant
Equipment Co., in Houston.
A NEW 48,-
SOO-square-foot showroom
and warehouse
has been opened by
Houston Popcorn &
Supply Co. at 4321
Old Spanish Trail,
Houston, says Augie
J. Schmitt, president.
The building also provides
display, wareht)use
and service department
facilities for
Aui;ie J. Schmitt
Champion Restaurant I'.quipnient Co.
Schmiit is also president of Champion. The
29()-foot building includes a salesroom of
(i.5()() square feet in which a collector's item,
a 1910 Cretors popcorn wagon, is featured.
The front is set off by full length windows.
The color scheme is royal blue, avocado
green and lipstick red, which is .set off by
custom made stands of gold painted metal
and Formica.
The warehouse contains two large cooling
rooms for storage of grain popcorn and raw
peanuts in the shell. Manufacturing space
includes an automatic peanut roasting and
packaging plant. Other facilities: a prepoppcd
popcorn processing room and a
service repair shop that includes a paint
spray booth and steam cleaner.
A Former President of NAC
Schmitt is a member of the National
Ass'n of Concessionaires and was NAC's
president in 1961-62. He has been a consultant
on concessions equipment for many
large stadiums and amusement projects. He
is also a member of the Texas Restaurant
Ass'n. Food Service Hquipment Industry
Ass'n, Rotary International, and a past officer
of the Variety Club of Houston. His two
sons, Steve and Tom, and his son-in-law,
Sanford E. Manning, arc associated with
him in the business. Houston Popcorn &
Supply was founded in 194S. Branches include
CC Concession Supply Co.. Corpus
Christi. and Champion Concession Supply
Co., Harlingen, Tex.
^' CARBONS, Inc. 10 Saddle Road
Cedar Knolls, N. J. 07927
products diyision
for excellence in
Motion Picture Projection
products
division
^"^
XENON
LAMPHOUSES-POWER SUPPLIES-BULBS
22 The MODERN THEATRE SECTION

«^jjUULOJUL)LILajLIUL>LOJL

.
SUPER CORE-LITE
CORE-LITE
CINEX SPECIAL
35/70
PROJECTION LAMPS
AND HIGH -REACTANCE
MULTI. PHASE RECTIFIERS
*
World's
Projection
Standard
of
Excellence
Member of TESMA
It's no box office secret. .
every ticket purchaser
expects and deserves
a well-lighted
screen presentation
ATIONAL.
ARC CARBONS
The No. 1 Choice for
• Uniform Light Distribution
• Superior Arc Stability
• True Color Fidelity
• Unequalled Light Efficiency
CARBON PRODUCTS
DIVISION
NEW PRODUCTS,
DEVELOPMENTS
Coniiiiucd front piwediiii; pui;e
huiter eggs are also being introduced by its
subsidiary. H. B. Reese Candy Co.. Inc.. as
a companion iicni to Rccse"s "Pcaniii Butter
Cup."
Hershey's coconut cream eggs are colorfully
foil-wrapped in 24-count display boxes.
They are also offered in a film-wrapped sixpack
of unwrapped eggs. Hershey's specialty
Easter package contains four solid chocolate
molded figures and colorfully foil-wrapped
eggs. A plastic tray inserted into a window
frame type box gives the appearance of a
blister pack, eliminates overwrapping and
keeps the package pilfer-proof. Reese's peanut
butter eggs are wrapped in colorfully
printed foil and featured in 24-count display
boxes. A film overwrapped six-pack of unwrapped
eggs is also available.
Carpet 'Conditioner' Lifts Pile,
Brushes, Combs, Vacuums at Once
says American Cleaning Equipment Corp.
The "conditioner" features a special built-in
power spra\ unit that emits a controlled,
steady, even stream of shampoo and fibre
brightener. the firm slates. Cylindrical
brushes will clean out embedded grit, dirt
and sand, even through the most heavily
matted carpet, it adds. A sand and dirt trap
protects the motor from tacks, hair pins and
other foreign objects. Other reported features:
(I) Easily cleaned in seconds. (2)
Non-slip gear drive provides positive action
on all types of carpets. (.?) Will not tip or
v\obble. (4) Spra\ unit ma\ be used with
firm's liquid soil retardant. anti-statics (to
eliminate carpet shocks) and moth proofers.
De-icer Skidproofs Icy Surfaces,
Starts to Melt Ice instantly
Containing chemically active abrasives,
the new 'P-247 Flash De-icer," developed
by Ranco Industrial Products Corp., will
skidproof icy surfaces on contact, start to
melt ice instantly even in sub-zero temperalures
and remain to prevent further ice
formation, says the firm. The fast acting ice
control compound melts ice by heat generation
faster than rock salt and other ice
melting materials, Ranco adds. Its fine
particle size permits uniform coverage,
eliminates
falls.
AAassey Seating Co. Acquires
Peabody Seating Division
Purchase by Massey Seating Co., Nashville,
of the auditorium and stadium seating
division of Peabody Seating Co.. North
Manchester. Ind.. is announced. The transaction
is to be effective January 1. Fred H.
Massey, president, Massey Sealing, says the
Peabody operation will be moved to Nashville
and integrated into the Massey manufacturing
lines. Those include the new de
luxe "rocker lounger" chairs. The combined
lines ()f the two firms will give Massey a
comp'ele line of auditorium seating for all
markets, he adds, including stadiums as well
as municipal auditoriums.
STAGE CURTAINS
TRACKS • MOTORS • MASKING
FABRIC WAJT COVERING
ROCkWOOL INSULATION
Permanently Flame Resistant Fabrics
Velour Rope t Stanchions
iiiinaiiiKKiiinH
432 EAST 91rt STREET, NEW YORK, NY. 10028
212 TR 6-0800 INQUIRIES INVITED
lifting the pile of the carpet, brushing,
combing and vacuuming can all be done in
a single operation with its new multi-duty
carpet shampoo and conditioning machine.
The following concerns have recently
filed copies of interesting descriptive literature
with the Modern Theatre Information
lliirean. Readers who wish copies may ohinin
thcnt promptly hy using the Readers'
Service Bureau coupon in this issue of The
Modern Theatre.
\i\ liVINS POI'CDRN AND CONCESSION SUPri
> Co. is offering a new catalog on its full
line of concessions equipment and supplies.
KATO ENf.iNEERiNG Co. is distributing
a new brochure on its high voltage AC generators.
The four-color brochure describes
construction features, insulation methods,
windings, generator controls, electrical tests
and specifications.
24 The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS
Poqc
\TTRACTION BOARDS
AND LKTTERS
Adier Silhoueite Letter Co 21
Bevelite Mfg. Co 14
BARBECUED MEATS
Smithfield Ham & Products
Co., Inc 16
BOXOFFICE ADMISSION SIGNS
Dura Engraving Corp -2
BL'TTER CUPS FOR POPCORN
Supurdisplay, Inc.
Server Sales. Inc 15
BUTTER OIL FOR POPCORN
Dairy Service Co.. Inc 14
Odell Concession Specialties
Co., Inc 14
BUTTER SERVERS
Supurdisplay, Inc.
Server Sales, Inc 15
CARBONS
Lorraine Arc Carbon Div..
Carbons. Inc 22
Union Carbide Co 24
CARBON SAVERS
Cali Products Co 18
CARPETS
Alexander Smith Carpets 3
Commercial Carpet Corp 13
DOOR CLOSERS
Minnesota Fire Extinguisher Co. .
. 22
DRI\ E-IN THEATRE EQUIPMENT
Baliantyne Insts. & Elects., Inc. ... 16
Drive-In Theatre Mfg. Co 18
Noreico 17
North American Philips Co 17
Sclby Industries, Inc 20
David Siegel Engineers 19
FILM CEMENT
Fisher Mfg. Co 23
HEATERS, IN-CAR
Baliantyne Insts. & Elects.. Inc 16
Drive-In Theatre Mfg. Co 18
JUNCTION BOXES
Drive-ln Theatre Mfg. Co 18
MINIATURE GOLF COURSES
Lomma Enterprises, Inc 22
PAINT FOR DRIVE-IN SCREENS
Seiby Industries. Inc 20
POPCORN EQUIPMENT
AND SUPPLIES
Cretors and Co 12
Speed-Scoop 16
PROJECTION ARC LAMPS
C. S. Ashcraft Mfg. Co 24
Strong Electric Corp 5, 18
PROJECTOR LENSES
K-ollmorgen Corp 7
PROJECTOR PARTS
LaVezzi Machine Works 20
PROJECTORS
Baliantyne Inst. & Elects 16
Noreico 17
North American Philips Co 17
RECTIFIERS
C. S. Ashcraft Mfg. Co 24
Kneisley Electric Co 20
REFLECTORS
Strong Electric Corp 5, 18
SCREEN TOWERS. BOXOFFICES,
CANOPIES, WINGS, FENCE
Po9c
Drive-ln Theatre Mfg. Co 18
.Sclby Industries, Inc 20
David Siegel Engineers 19
SEATING, HARDTOPS
American Seating Co 9
Griggs Equipment, Inc 21
SPEAKERS, IN-CAR
Baliantyne Insts. & Elects., Inc 16
Drive-ln Theatre Mfg. Co 18
STAGE CURTAINS, TRACKS,
MASKING
Novelty Scenic Studios, Inc 24
THEATRE EQUIP.MENT, SUPPLIES
Baliantyne Insts. & Elects.. Inc 16
National Theatre Supply Co 10
Pogt
Theatre Equipment Dealers Assn . . 19
TICKETS
Weldon, Williams & Lick 22
TOILET PLUNGERS
Toilaflex 23
TRANSISTORIZED SOUND
Baliantyne Insts. & Elects., Inc 16
Noreico
North American Philips Co 17
VENDING MACHINES
Vendo Co '2
XENON LAMPS & POWER SUPPLIES
Kneisley Electric Co 20
XeTRON Div., Carbons, Inc 22
Clip and Mail This Postage -Free Coupon Today
FOR MORE INFORMATION
This fortn is designed to help you get more informotion on products and services
advertised in this issue of The Modern Theatre Section or described in the "New
Equipment and Developments" and "Literature" and news pages. Check: The advertisements
or the items on which you want more information. Then: Fill in your
name, address, etc, in the space provided on the reverse side, fold as indicated,
staple or tape closed, and mail. No postage stomp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of December 12, 1966
Poge
D Adier Silhoutte Letter Co 21
n Alexander Smith Carpets 3
n American Seating Co 9
Ashcraft Manufocturing Co., C.S 24
D
n Baliantyne Insts. & Elects., Inc 16
G Bevelite Manufacturing Co 14
G Coli Products Co 18
n CCC 13
n Commercial Corpet Corp 13
n Cretors and Co 12
Dairy Service Co., Inc 14
n
n Dura Engraving Corp 22
n Drive-ln Thcotre Mfg. Co 18
C Fisher Mfg. Co 23
n Griggs Equipment, Inc 21
Kneisley Electric Co 20
C
L Kollmorgen Corp 7
n UoVczzic Machine Workt 20
Lomma Enterprises, Inc 22
G Minnesota Fire Extinguisher Co 22
D
'"^
Page
Notionol Tlieotre Supply Co 10
n Noreico
'^
G
G
G
G
G
G
NEW EQUIPMENT and DEVELOPMENTS
Page
Portable Reserved Soot Ticket Rock 23
Ice-in-the-Cup Drink Mochine
Makes Instont Ice Cubes 23
Film Cleaning, Conditioning System 23
LITERATURE
Page
Blevins Popcorn and Concessions
Supply Cotolog 24
North American Philips Co 17
Novelty Scenic Studios, Inc 24
Odell Concession Spcciolties Co K
Selby Industries, Inc 20
David Siegel Engineers 19
Alexander Smith Carpets 3
Smithfield Hom 8i Product Co., Inc 16
G Speed-Scoop 16
G Strong Electric Corp 5, 18
G Supurdisplay, Inc., Server Soles, Inc 15
G Theatre Equipment Dealers A«'n 19
C Toilaflex 23
G Union Carbide Co 24
Q Vendo Co '2
G Weldon, Willloms & Lick 22
C: XeTRON Div ,
Carbons, Inc 22
Page
G Hershcy Eostcr Eggs, Spcciolly Package;
Reese Pconut Butter Eggs 23
G Corpet Conditioner Lifts Pile, Brushes,
Combs, Vacuums at Once 24
G Dc-lccr Skidproofs Icy Surfoces,
Melts Ice Instantly 24
Page
G KATO Engineering Brochure on
High Voltoge AC Generators 24
BOXOFFICE :: December 12, 1966
OTHER NEWS OF PRODUQS AND EQUIPMENT
Poge
Q Massey Seating Adds Peobody Eprad All-Transistorized
Page

about PEOPLE /
Union Carbide Corp.; H. B. Allpoit is
named manager of technical services in the
marketing organization of Union Carbide's
Carbon Products Division. He will be hc;ntquartered
in the division's Parma technical
center, near Cleveland, Ohio. He joined Union
Carbide in 1942 and was chemical products
marketing manager.
and PRODUCT
named vice-president: and Charles H. Brinkmann.
Westinghouse HIectric Corp., Springticld.
Mass.. was named treasurer. New directors
include: Fred W. Conrad. Rogue
Valley Vending Service. Inc.. Medford. Ore.;
A. I". Dicdcrich. National Vendors. St.
I oui^: RoIhti D. Flickingcr. Automatic
I quipmcnt Corp.. Buffalo; Charles H.
Cikieck. Charles Corp., Warrensville
Heights. Ohio; and Alex Kramer. Interstate
I'niled Corp.. Lincolnwood. III.
Nation.\l AuTo.M,.\Tic Merchandising
Ass'n has elected James T. McGuire president.
He is vice-president of Canteen Corp..
Chicago. Meyer Gelfand. Macke Co.. Washington.
D.C.. was elected senior vice-presi-
\'AMA's new officers (left to riglit):
Brinknumit. McGuire, Gelfand. Martin.
deni of the association; William H. Martin.
Automatic Candy Co.. Columbus. Ga.. was
i;\srMAN Kodak Co. was awarded the
gold "Oscar-of-lndustry" award for the best
corporate report of 1965. in a competition
sponsored by Financial World Magazine.
Kodaks 36-page report featured a threedimensional
color photograph on the cover
,md numerous other color illustrations.
BOXOFFICE-MODERN THEATRE
Send me more information about the products and articles checked on
the reverse side of this coupon.
*^°""
Position
Theatre or Circuit
Seating or Cor Copocity
Street Number
C'*"
State
Zip Code
^
Fold olono this line with BOXOFFICE address out. Staple or tape closed.
Frank J. Kiernan is
named director of
plannini;. General
Precision Controls,
a subsidiary of
General Precision
Equipment Corp.
He was vice-president
and general
iihina!>er, GPC's
Graflex, Inc.
Dr Pepper Co.: Over 1.500 Dr Pepper
bottler franchise reprcsentali\cs altendcd the
firm's marketing and ad\eriising presentation
in Beverly Hills. Lincoln. Chicago, Dallas.
Atlanta and Washington. D.C. Participants
in the program included: Wesby R.
Parker, board chairman; H. S. Billingsley,
president; W. W. Clements, vice-president
SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS
We'd like to know about them and so would your fellow exhibitors.
If you've installed new equipment or made other improvements in your
(or marketing; John C. Simmons, vice-president
for advertising; Robert L. Stone, vicepresident
for sales; Woody Reeves and Bill
Kcnyon, area sales managers; Vol Martin,
sales training manager; Joe K. Hughes, e.xeculi\c
vice-president. Grant Advertising.
theatre, send us the details—with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations, concessions
sales, etc.— faster, easier or better— let other showmen in on them. Send
this material to:
The Editor
MODERN THEATRt:
-i
Fold olong this line with BOXOFFICE address out. Staple or tope closed.
BUSINESS REPLY ENVELOPE
Closs Permit No. 874 S«ction 34 PL4R - Komos City,
First - 9 Mo
BOXOFFICE-MODERN
THEATRE
l.prad all-transistor .sound systems were
installed recently, says Paul Voudouris,
firm's sales manager, at Lakewood
Theatre, Atlanta: IVillow Drive-ln,
Ypsilanti, Mich.: Britton Theatre, Plant
City. I- la.: Sherwood Theatre. Gainsville.
Ga. Hand ilcfi) indicates .size of
equipment.
THI

'
.
• tDLINES t EXPLOITIPS
• ALPHASmCAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANOISING IDEAS
THE GUIDE TO -
BETTER
BOOKING AND BUSINESS-BUILDING
Fort Worth Street Bally Pulls Attention
"^
As a stunt for "Girl on a Chain-Gang"
at the Detroit Fox Theatre, publicist
Maxwell Gurinan. center, and Jerry
Rosen pull on the fetters that bind
H'JLB disc jockey Martha Jean. Lookins
on, background, is Fox managing;
itirccior H'iliioni Broun.
Concentrated Detroit
Bally tor 'Chain-Gang'
A hc.i\> promotional campaign for the
Detroit opening of "Girl on a Chain-Gang,"
new Jerry Gross production, brought new
records for the 5.000-seat Fox Theatre
(second largest in America) in the film's
Midwest premiere. The picture is exceptional
in having been shot "under cover" in the
South to show the "evils, violence, and
destruction of this social problem."
Promotion for the release was directed by
Maxwell M. Gurman, screen publicist.
Gross was in town for a couple of days in
advance of the opening, and returned to
spend a week on personal appearances and
associated activities. He appeared on 1
radio programs and three television shows,
as well as to various groups.
A highlight of the opening day promotion
at the Fox was the personal appearance of
Gross and a leading Detroit disc jockey.
Martha Jean, "the Queen from WJLB." on
the stage of the Fox. She gave away 1,000
records from the soundtrack of the film,
featuring a new song "Girl in Chains," together
with 500 slave bracelet chains, and
ten turkeys to tie in with Thanksgiving.
.An on-stage stunt brought much comment,
when Gurman and Jerry Rosen placed
fetters on Miss Jean, chain-gang style, as
Fox managing director William Brown
watched from the background.
BOXOFFICE Showmandiser :: Dec. 12, 1966
To Hollywood Theatre's liquidator' Date
By sending a bikini-clad model in a transparent
trench coat, armed with a tommygun,
around Fort Worth, the Hollywood Theatre,
managed by Harry Gaines, not only received
a quarter-page art break in the Press for
•The Liquidator." but WBAP-TV filmed
shots of the public's reaction to the stunt for
presentation on news programs.
The campaign for the playdate was
planned and carried out by Dick Empey,
advertising-publicity director of Trans-Texas
Theatres; Ron Boatman. MGM publicist:
Cecil Pearson of radio station KXOL and
Roy Stamps of the William Armstead Advertising
Agency in Dallas.
The day after Kim Stevens, Dallas model,
pulled off the street stunt, another promotion
was carried out. Four Pontiac convertibles
were promoted and driven around town, with
another model (Jo Henderson) seated in the
lead car. Signs on the cars listed playdate
credits.
A cross-plug was set up with WBAP-TV
and six music stores arranged window displays
on the soundtrack album and records.
Also, in addition to the regular spots on
/4 V « slim:
'.
'
"J he Lii/ii: :,.:" ;• ,. ,;,;', ^: . _. ; .
Texas Hollywood Theatre in Fort
IVorth, model Kim Stevens prepares to
cut loose with her tommygun, as Dick
Empey cringes in mock terror. He's advertising
and publicity director for the
Trans-Texas circuit.
— 189 —
KXOL, a contest was held to find the code
word in "Liquidator." First prize was the
use of a new Pontiac convertible for a
weekend. Second prize was a six months'
pass and third prize, a three month's pass to
the Hollywood. Five runners-up received a
pair of guest tickets.
In another stunt, three loud-ticking alarm
clocks were purchased, wrapped in light
cardboard so the ticking could be easily
distinguishable and placed on the desks of
amusement editors during their absence. A
card was wrapped with the clocks calling
attention to the picture title and playdate.
Jack Gordon of the Fort Worth Press told
Gaines later he had dunked the container
in a container of water ( just to be on the
safe side).
Crest Books Publishes
'Sand Pebbles' Paperback
The p.ipcrb.ick version ol Richard Mc-
Kenna's prize-winning novel "The Sand
Pebbles," upon which Robert Wise's film
is based, has been published by Fawcett
Crest Books and distributed to the paperback
outlets throughout the country. The
initial print order is for 300,000 copies.
The jacket features the 20th Century-
Fox logo from the national advertising campaign,
plus cast and credits highlighted by
a color photograph from the production.
"The Sand Pebbles" relates the adventures
of the crew of the USS San Pablo, a gunboat
patrolling the Yangtze River in China
during the turbulent 1920s. McKenna, himself
a retired sailor who served aboard a
gunboat in China, was awarded the SI 0,000
Harper I'rize in 1962 for the book, his first
novel, which became an immediate bestseller.
Designer Edith Head's TV
Film Promotes 'Penelope'
I diih Hc.id reported to NK.M November
30 for filming of a 15-minute TV color promotion
for "Penelope." The fashion designer
illustrated split personality psychology of
feminine viewpoint on fashions with the
S250,000 wardrobe worn by Natalie Wood
in the new comedy which goes into general
release in Januarv'. The picture currently is
showing at the New York Radio City Music
Hall.
I

. .
—
. .
ihe Shawnee Mission
Hiiih School
Hand and the Pom
I'oin Girls, lop. perform
at the openint;
of Dickinson's
$500,000 Glenwood
theatre. Bottom, the
drill team from the
Shawnee American
Lei;ion Post 327
\land ai attention
while the national
anthem is played.
Durwood Siyles Dale
To Legit Production
Special ircalmcnl ol "Slop the World
I Want to Get Off" in presentation, advertising
and promotion sparked interest in its j|
engagement at Durwood's Studio Theatre Uo
in Kansas City to the point of giving the
picture a very successful four weeks.
The crux of the handling was presenting
the picture as a legitimate theatre production,
and hence the booking into the little
Studio, where the atmosphere automatically
is akin to that of the legitimate theatre, was
especially appropriate.
Frank .\dvertising Copy
Newspaper copy and spot announcements
on KBEY-FM used a different approach.
In all frankness the ad copy read, "We will
be the first to admit 'Stop the World' is not
a picture for everyone. However:
"// you are a connoisseur of theatre . . .
"If you are a devotee of musical comedy
Dickinson Theatres Introduces Its De Luxe
816-Seat K. C Glenwood in Ceremonial Fashion
The elaborate promotion for the opening
of Dickinson Theatres" luxurious 816-seat
Glenwood in Kansas City"s Overland Park
area was well paced and carried out.
A benefit performance of "Is Paris Burning?"
was held November 22 under the
sponsorship of the Motion Picture Ass'n of
Greater Kansas City for the Crippled Children's
Nursery School. A cocktail party for
the Gold Ticket holders (SIO a seat) was
held. Silver Tickets (S5) also were sold.
Performance by Band
The Shawnee Mission South High School
Band performed in the east parking lot of
the $500,000 theatre. There were searchlights,
a string trio and a color guard.
The public premiere of the dc lu.xc house,
which was five years in planning, was on
the following night. A strolling trio entertained
patrons as they arrived for a tour of
Ihe theatre. Hostesses, costumed in dinner
pajamas, escorted them to their reserved
seats.
Dick Wall of KCMO radio station was
master-of-cercmonies both nights and introduced
the notables, including Overland
Park Mayor Marvin Raincy and the circuit
head Glen Dickinson. In turn, Dickinson
presented Bror Unge, the French consul,
who entertained briefly with a play of languages,
then told of the liberation of Paris,
about which the film is devoted.
Veteran Gets Tribute
A special tribute was given to Charles
Dillon of Leawood, Kas., who took part in
the liberation. Fifteen members of the Shawnee
American Legion Post drill team performed
the flag ceremony and stood at attention
for the national anthem prior to the
screening of "Is Paris Burning?"
A week earlier (November 16), a preview
party was held at the theatre, with
many executives from major distributing
companies on hand.
ssssssssssssssssssssssssssssss
1 hi\ ; .'/;, I.; //;, ;/(/)( Best & Co. windows
in New York displayint; "Hawaii"
photo/graphs and Vogue Magazine fashions
featured in the November issue.
Large in-store displays on every floor
complement the promotion. Best's
hranch stores in New York, New Jersey,
Pennsylvania, Massachusetts,
Maryland and Delaware also will carry
the promotion for the United A rtists release.
The picture is in its si.xlh week of
its roadshow engagement at the DeMille
Theatre in New York.
"If you have an adult approach to life . . .
"If you have a creative imagination .
"If you consider yourself well above average
in taste and sophistication. Then .
"You arc one of the highly select minority
for whom the film version of this smash
Broadway musical was designed. If the
shoe fits— please wear it."
Thus being conditioned by advertising the
patron further was alerted on attending the
theatre to find the picture treated as a pla\'. "
''"'
Durwood Theatres printed a special playbill
which gave the patron the cast and credits,
as would a program in a legitimate theatre.
To further the special impression the
opening credits were cut off the screen,
while the soundtrack played the introduction
as an overture and the house lights
gradually dimmed. As the traveler opened
in the film, the theatre traveler also opened
to immediate action as in the legit manner.
An intermission was inserted and another
overture sequence was taped from the
soundtrack and pla\ed prior to the second
act.
Excellent Playdatc
M. Robert Goodfriend, Durwood general
manager, said the picture received excellent
reception, showed good strength throughout
its run and would not then have been taken
off had the theatre not been locked into
uiolher booking.
Pictures set into the Studio usually arc
art films or first run downtown of current
substantial releases, and the method of playing
"Stop the World" fit the category well.
'Spinout' in Philadelphia
l\wi ol KC AA iclor's regular TV shows,
staged by the Ka\niond Rosen Co., will be
devoted to "Spinout" in the Philadelphia
area. WFIL will ask listeners to send in
postcards with handwritten film and playdate
credits for a random drawing on prizes,
including watches, dinners and bowling gift
certificates. Over WIBG, 15 soundtrack albums
are being given away in a promotion
on the picture.
— 190 — BOXOFTICE ShowmandiBer :: Dec. 12, 1966

. .Toshiro
. . The
'The
Bible' (20th-Fox) Winner
November Blue Ribbon Award
By VELMA WEST SYKES
JJATIONAI. Screen Council members voted The Bible ... In the Beginning" as the
most outstanding picture suitable for whole-family entertainment in November.
Thus it is the Blue Ribbon .Award winner for that month. The 2()ih Century-Fox opus,
as directed by John Huston (who also plays the role of Noah), with a screenplay by
British poet-playwright Christopher Fry and produced by Dino De l.aurentiis. is now
playing in cities over the nation on a roadshow basis. Perhaps the second part of the
title should be emphasized, for only a small part of the Bible is dramatized, but that
part contains some of the most colorful portions of Old Testament writing. The production
problems of pulling these stories of '"the beginning" into plausible screen fare must
have been tremendous, particularly in the first section of the film, by far the most
impressive in its spiritual impact.
The review in Boxofficf on October 24
had this to say in part about the film: ".A
magnificently .scenic, tasteful and dignified
picturization of the early chapters of 'The
Bible ... In the Beginning." this splendid
Dino Dc l.aurentiis production should be
seen by every serious-minded moviegoer
—and that takes in all age groups, particularly
the children to whom it will be a
revelation of Biblical lore. The creation of
Man, taking in Adam and Eve, through
Noah's .Ark and the saga of Abraham and
Isaac, has rarely been filmed and never
more impressively." Its boxoffice score is
now 292 per cent of average business, on
first-run reports from key cities.
God's Aliveness Shovtm
NSC members had these comments to
make about it on their returned ballots:
A beautiful and marvelous way to study
the first 22 chapters of Genesis. John Huston
deserves much credit.— Dr. James K.
Loutzenhiser. film chairman. Missouri
Council of the Arts ... In this "God-Is-
Dead" age. how wonderful that a picture
showing his "aliveness" could be shown.
Mrs. J. J. Cowan, Knoxville Better Films
Council . . . "The Bible ... In the Beginning"
is a must for all.—Mrs. Harry T.
Jarvis, Greater Detroit MPC.
This is an excellent film of its kind. The
Noah's Ark episode alone is worth the
ticket price.— Mrs. Roderic B. Thomas,
Texas MP Board of Review. Dallas ... A
magnificently scenic film of the carlv
chapters of the world's greatest book. The
Bible.— Mrs. Wayne F. Shaw, N.S.U.S.D.
IS12. Lawrence. Kas. . acting was
superb and photography good. We need
this for a good lesson for peace.—Mrs. L.
M. Callaghan. pres. Greater Pittsburgh BF
iV
TV Council.
We gave this our Special Merit Award
in October. We rated the film "mature"
for children and suggested that they be
familiarized with the stories involved lesi
they find some sequences frightening.-
Ann D. Kenny. Parents' Magazine. (In
this connection, one remembers certain
\iHmger children found parts of Disney's
"Snow White" frightening.—V.W.S.) . . .
Regardless of mixed reviews—and violently
against in many cases— I believe "T>ie
Bible" is worthwhile because it is handled
in good taste, and it uses actual, scriptural
words to tell much of the story. Too. the
photography is beautiful.— Howard Pearson,
Deseret News.
At last a good Bible epic has been put
on film. After years of mediocre films
based on Biblical stories, John Huston has
brought us a truly memorable production.
He deserves an Academy Award for both
direction and acting.—Kim l.arsen. Denver
Register . . . What better family entertainment
could we offer'.'— Bob Battle.
Nashville Banner ... A sensitive and
magnificent creation on film of great importance
to Christian and Jew alike, as
well as to others.—W. A. Payne, Dallas
News.
iiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiitiiitiiiiiiniiiininiiiiiiiiiiiiiiiiiiiiiiMii
LOTS AIFE lELEOSORA ROSSI DRAGOi LOOKS BACK AT
SODOM BURNI^G AND IS TURNED TO A PILLAR OF SALT
AFTER THE RAINS. NOAH (JOHN HUSTON) SENDS FORTH
A DOVE TO SEE IF THE WATERS HAVE ABATED ENOUGH
ABRAHAM (GEORGE C. SCOTT) IS DISTRESSED TO HEAR
THE LORD ASKING HIM TO SACRIFICE HIS SON ISAAC
lllllllllllllllllllllllllllllltllllllllllllllllllllllllllllllltllllllllllllllllllllllllllllllll
The Cast
Adam
MtCHAEi. Parks Al'tiihtini
George C. Scott
Eve Ui 1 A BiRGRVi) Saralt
Ava Gardner
Cain Richard Harris The Three Angels Peter OToole
y^ffel
Franco Nero Hagar
ZoE Sallis
l^oah
John Hlston Loi
Gabriels Ferzetti
Nimrixl
Stephen Boyd Lot's Wife Eleonora Rckssi Draco
Isaac
At berto Lucantoni
Production Staff
.
Producer
DiNO De Laurentiis
Director John Huston
Screenplay hy
Christopher Fry
Musical Score hy Mayi /imi
Associate Producer LuiGl Luraschi
Assistant Directors Van a Carl so.
Ottavio Oppo
BOXOFFICE Showmcmdiser :: Dec. 12, 1966
f ilni Editor Ralph Kemplen
Director of Photography
Giuseppe Rotunno
S'arration hy
John Huston
Sound Recording
Fred Hynes
Color by
De Luxe
— 191 —
This award is givn each month by the
National Scfeen Council on the basis of outstanding
merit and suMability for family
entertainment. Council membership comprises
motion picture editors, radio and TV film
commentators, representatives better films
of
councils, civic, educational and exhibitor organizations.

—
—
—
XHIBITOR HAS HIS SAY
s. ABOUT PICTURES!
COLUMBIA
Ride Beyond Vengeance (Col) — Chuck
Connors. Michael Ronnie. Kathr\n Hays.
Please stop making these hrutal, bloody and
sadistic westerns. My folks want "Tickle
Me" type stories, or something like "Wild
Wild West" of TV fame. This is a fine example
of what they do not want. Played
Sun., Mon., Tues. Weather: Chilly.—Charles
Burton. Cozy Theatre. Lockwood, Mo. Pop.
S52.
Silencers, The (Col) — Dean Martin,
Stella .Stevens, Daliah Lavi. Probably any
audience that doesn't enjoy this melodrama
is already dead or puritanical. The girls stun
you and the hero enjoys them. too. Nice
work if you can get it! Played Sun., Mon.
Arthur K. Dame, Scenic Theatre, Pitlsfiekl.
N.H. Pop. 2.300.
Trouble With Angels, The (Col)—Rosalind
Russell, Hayley Mills, Binnie Barnes. With
two stars like Hayley Mills and Rosalind
Russell, this one did business. The story was
there along with a bit of comedy. The emotionally
effective ending certainly had those
that attended in tears. Better than average
business for only four days. Weather: Cold,
rain.—W. F. Nokes, Odeon Oakville Theatre.
Oakville. Ont. Pop. 45,000.
METRO-GOLDWYN-MAYER
Hold On! iM(iM)— Herman's Hermits.
Did okay, with the young folks turning out
in good numbers. Plenty of fun.—C. A.
Swiercinsky, Major Theatre, Washington,
Kas.
Singing Nun, The (MGM)—Debbie Reynolds.
Ricardo Montalban, Greer Carson.
Ideal family entertainment, with color,
scope, a good cast and interesting story. 'Vou
can't go wrong. A little bit slower than usual
at the boxoffice for this one. but then we
can't fill the house all the time. Good picture.
Play it, if you haven't. Played .Sat..
Sun.— Harry F. Hawkinson, Orpheum Theatre,
Marietta, Minn. Pop. 380.
.Singing Nun, The (MGM)— Debbie Reynolds.
Ricardo Montalban, Greer Garson.
Enough entertainment for any audience.
Debbie is always good and supporting cast
is excellent. Played Fri., Sat.—Arthur K.
Dame, Scenic Theatre, Pittsfield, N.H. Pop
2,300.
PARAMOUNT
Ten ('(ininiandnii'iils, I he fPar^i-Roissuc)
Hudson Is Excellent
In 'Seconds' Role
Rock Hudson did un excellent job in
I'aramount's "Seconds." This was one
of the best thrillers to come along for
some time. Ihe picture is geared to
keep you in suspense and it sure did.
Star Theatre,
St. Johnsbur>, Vt.
PETER SILLOWAY
'Silencers' Reception
Surprised Showman
I pulled Columbia's "Ihe Silencers"
once. I'hought it was too spicy and I'd
hear about it. I redated it. Result is: I
don't know what people will accept.
Business was ver> good all three days
and nobody said a word. They laughed.
So, what do I know about show business?
In it over 40 years. Answer: almost
nothing.
Major Theatre,
\>ashington, Kas.
C. A. SWIERCINSKY
The picture was one of the best in
—Charlton Heston. Yul Brynner, Anne
Baxter. We played this for the second time.
photography.
The scenes, the color and the acting
were excellent. Played Sun., Mon., Tues.
Weather: Good.—Peter Silloway, Star Theatre,
St. Johnsbury, Vt. Pop. 6.000.
TWENTIETH CENTURY-FOX
Agony and the Ecstasy (20th-Fox) —
Charlton Heston, Rex Harrison, Diane
Cilento. This was a very good action picture.
The scenes were excellent as well as
the acting. However, the people seemed to
have forgotten about it. The roadshow was
too long and we were late in getting it.
Played Sun.. Mon., Tues. Weather: Good.
Peter Silloway, Star Theatre, St. Johnsbury,
Vt. Pop. 6.000.
Dog of Flanders, A (20th-Fox— -Reissue)
—David I. add. Donald Crisp, Theodore
Bikel. Now, here was a sleeper. Print good
as new and it held up. Doubled with "The
Guns of Navarone" and they told me "Dog"
was the one they came for. Played Fri.,
Sat.—Charles Burton, Cozy Theatre, Lockwood,
Mo. Pop. 852.
Wild on the Beach (20th-Fox)— Frankie
Randall, Sherry Jackson. Jackie and Gayle.
This is a fair rock-and-roll picture. It is a
light story and Ihe songs did not go over
loo well with our audience. Played Sat.,
Sun. Weather: Cloudy and cool.—John
Hcberle, Capitol Theatre, Rochester, N.Y.
Pop. 330,000.
UNITED ARTISTS
Boy. Did I Gel a Wrong Number! (IJ.\)
Bob Hope. Hike Sommer, Phyllis Diller.
One of Hope's best in a long time. Lots of
fun in this with Phyllis. It has some hilarious
spots that brought out uproarious laughter.
—C. A. Swiercinsky, Major Theatre, Washington,
Kas.
What Did You Do in the War, Daddy?
(DA)—James Coburn, Dick Shawn, Sergio
Fantoni. I thought this was a fairly good
action picture, but very poorly titled. This
picture pulled everyone, including children,
but they didn't like it. Should he played to
adult crowds only. Played Wed. through
Sat. Weather; Good.—Peter Silloway, Star
Theatre. St. Johnsbury, Vt. Pop. 6,000.
UNIVERSAL
Ghost and Mr. Chicken, The (Univ)
Don Knotts. Joan Staley. Skip Homeier. Although
I played this one real late and people
said. "Oh. 1 saw it." I still had the best
crowd of the year on Thanksgiving. If you
have not played it, be sure to get it. People
still love this slapstick comedy.—John M.
Bailev. Opera House, Miltonvale, Kas. Pop.
') 1 1 .
'
War Lord, The (Univ)—Charlton Heston.
Richard Boone, Rosemary Forsyth.
OuchI The worst gross this season with
this. Just made the film rental—didn't break
even this weekend. Second feature— "Code
7. Victim 5." Played Fri., Sat., Sun. Weather:
Good.—Don Stott. Calvert Drive-In
Theatre. Prince Lrcdcrick. Md.
WARNER BROS.
Lady, A (WB)—
Big Hand for the Little
Henry Fonda, Joanne Woodward. Jason
Robards. This is a western with a different
ending. The audience will love the ending,
along with the plot. The acting is superb.
Don't miss this one.—John M. Bailey, Opera
House, Miltonvale, Kas. Pop. 911.
Never Too Late (WB)— Paul
Ford, Connie
Stevens, Jim Hutton. Frankly, I was surprised
by the fine gross this one showed
us. I had figured might be a little too
it
spicy, but this is not the case. We had many
adults whom we don't normally see. An enjoyable
picture in color and scope. Played
Sat., Sun.—Harry F. Hawkinson, Orpheum
Theatre, Marietta, Minn. Pop. 380.
MISCELLANEOUS
Las Yegas Hillhillys (Woolner)—Ferlin
Husky. Mamie Van Doren, Jayne Mansfield.
Just what the rural customers want to see.
But here, we fell short on this one because
of stiff competition. Don't play these country
music shows too close together. Weather:
Good.—Leon Kidwell, Majestic Theatre,
Allen, Okla. Pop. 1.000.
Nightmare in the Sun (SR)—Ursula
Andress. John Derek. Aldo Ray. I played
this with "What's New Pussycat?" (UA)
and it is a very good picture in color gone
to waste. Played Wed. through Sat. Weather:
line.—Harold Bell, Opera House Theatre.
Coaticook. (,)uc.. Canada. Pop. S.OOO.
Patrons Have Good Time
With Presley's 'Spinout'
".Spinout," from Metro-Goldwyn-
Mayer is Elvis Presley's latest picture
and a good one at that. Elvis still has
some drawing power in our area. Everyone
had a good time and enjoyed
the show. The racing scenes in this one
are well done as are the scenes with the
pretty girls, of which there are plenty.
Orpheum Theatre,
Marietta, Minn.
HARRY F. HAWKINSON
H.
— 192 — BOXOFFICE Showrnondiser :: Dec. 12, 1966

B O X O F F I C E BOOKINGS IDE
An interpretive anolyiij of lay ond tradcprcsi rovicwj Running lime i» in ponnlhcJO Ttio plui and
minus iiqni indicate d«9ro« of mcnt. Listings cover current reviews, updated regukirly. This department
obo serves os on ALPHABETICAL INDEX to feature releases. C is for CinemoScope, .1 VutaVuion;
r Ponavision; t Techniroma, s Other onamorphic processes Symbol U denotes BOXOFFICE Blue Ribbon
Award; C Color Photography. Notional Catholic Office iNCOl rotings: A1 — Unobjeclionablc lor General
Potronagc; A2— Unoblcctionobic for Adults or Adolescents; A3— Unobjectionable for Adults; A4—Morally
Unobjeclionoble for Adults, with Reservations; B Obiectionoble in Port for All; C—Condemned. For
listings by company in the order of relcose, sec FEATURE CHART.
/^£VI£W DIGEST
AND ALPHABETICAL INDEX
Very Good; ; Good; Poor, — Very Poor In Ihc summary v is rated 2 pluses, — os 2 minuses.
"! I s I s £^ s
3052 ©Allii (U4) ® Or Pin S-29-66 A4
3062OAI

.
. . Way
REVIEW DIGEST
AND ALPHABETICAL INDEX Very Good; - Good; — Fair; — Poor; — Very Poor In the summory t- is rated 2 pluses, — as 2 minuses.
":
a.
=
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s
a:
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Bonne Feflimes MHo. Haiiim 7-11-66 Les (95)
3061OLets Kill Uncle (92)
.
Ho Sus . Uni» 10-10-66
+
- A2 -r
30eZ OLiguidator,
The
(105) li Spy D MGM 10-10-66 A3 -f +
3027 0Lost Commind (129) War Dr Col 6- 6-66 A3 ++ +
OLolna (Swi(t) (8S) Melo Pol-Ton Films 6-Z7-66 -f
Love and Marriage
(106) Episode C«m Embassy g-22-66 C :t :*:
3077 Lo«e Merchant, The
(SO) Melo General Studios-SR 12- 5-66 -7
Loves of a Blonde, The
(88) CD Prominent 11-21-66 C +
Loving Couples (113) Dr Prominent 10-31-66 C +
3028 OLt. Robin Cruwe, U.S.N.
(110) Com Buena Vista 6- 6-66 Al + ±
—M—
3037©Macabro (90) Doc AlP 7-11-66 :£
3ie Star, American Style or
LSD, I Hate You
(99) Fan Dr .... Famous Players-SR 7-25-66 +
3031OMunstef, Go Home (90) Com Unii 6-20-66 A 1 -|-
3033 ©Mystery of Thug Island, The
(96) Ad« Or Col 6-27-66 A2 +
3063 Mystifiers, The (115) Melo. .Goldstone 10-17-66 -f
o > b.|xa:|£zzo
+
++ +
+ +
+f -f
2+
6-r4-
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10+
2+1-
4+4-
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3+
3+1-
+ + + + 6+1-
1+1-
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3048ONainu, the Killer Whale (89) Ad..UA 8-15-66 Al + -f -|- ± + 5+1-
3077ONaih»ille Rebel (90) s Country M..AIP 12- 5-66 + -) + 3+
3030ONevada Smith (128) (B W Dr.. Para 6-13-66 A3 + ± + ++ ± ± 7+3-
3067 ©Navy vs. the Night Monsters,
The (87) Melo Realarl 10-31-66 + + 2+
3075 Nightmare Castle (90) Ho Dr ..AA 11-28-66 + 1)
3067 ©Not With MY Wife, You
Don't -|- -(- + 7+
(118) Com WB 10-31-66 A3 + f| -f
3049 ©Oh, Those Most Secret
Agents! (83) Com AA 8-22-66 ± 1+1-
3063 GOne Spy Too Many (102) Spy Ad MGM 10-17-66 A2 + + + + 4+
3038 3n Her Bed of Reset
(104) Murder-Sex Dr.. Famous Players 7-11-66 ± 1-fl-
30S/©0.S.S. U7— Mission for a Killer
(84)
3034 ©Out of
(Bj Spy Dr
Sight (87) Com
—PC—
Embassy
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3028 ©Paradise— Hawaiian Style
(91) Drama with Music Para 6- 6-66 Al ^ jj.;.
3038 Party's Over, The (95)
3072 ©Penelope 197) .f Com
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3078 Pink Pussy Cat, The (80) Melo. Cambist 12- 5-66 + 1+
3071 ©Pistol (or Ringo, A
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3045 ©Place Called Glory, A (92) W Embassy
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3073 ©Poppy Is Also a Flower,
The (100) Ac D Comet 11-21-66 A2 + + 2+
3070 ©Professionals, The
(117) ij, Outdoor Dr Col 11- 7-66 A3 + + + •[+ ++ 7+
3058 ©Psycho A Go-Gol
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MISCELLANEOUS
FEATURE
CHART
AMERICAN
OCurl of Anjio,
The ®
INTERNATIONAL
W" Se«..
01.000,000 Eyes o( SuMuru
The
A""'-
Krankle Aitlon. Georte Ktiet.
Shlrler E»trrs
The Hoi Hand (100) D.
J:ioques Chassler, Macha MerO
METRO GOLDWYN MAYER
2001: a Space
Odyssey. Cinerama
Kclr Hiillea. (Jary Lockwood
OOh Dad. Poor Dad, Mama's
Hung You in the Closet and
I'm Feelin' So Sad
20TH
CENTURY-FOX
OTwo (or the Road ® C.
Audrey llrptxim. Albert Finney
UNITED
ARTISTS
OHow to Succeed In Business
Without Really Trying ..Mus C. .
Rnborl Morse. Jllchelle Lee. Hudy
Vallee
UNIVERSAL
WARNER
BROS.
ADELPHIA
EMPIRE PICTURES
. 66 Naktd and the Braie (92) D Jan 66
All Men Ate Apes (8S) .
Of I'aase. .Mirk Sc!bavld Brian
Linda rhrlstian. Mifuel MifueltD
Ciish yinct. l.li Renay
Common ORun Like a Thief (94) ..Jan 67 Juliet of the Spirits
Law Wife (84) . D. Jan 66
Kleeon Moore. Keesian Wyrm, Ina (144)
Ijrpy
D..Ftt66
Kelley
Ililln. Fernando Key
Olullrtu Maslna. Sandra MOo
CHAMPION FILM
PRODUCTIONS, INC.
GOLDSTONE ENTERPRISES ROADSHOW ATTRACTIONS
The Weekend Warriors
OEighteen in the Sun
OCountry Music Cararan
(90) Soorts Doc Not 66 (85) CD. Oct 65
(83) Mus-.SeB65
Cathrrlne Spaak
Jin Reeves. Ray Price, Minnie Pearl
CHILDHOOD PRODUCTIONS
Intimacy (87) 0.. May
OSnow
66
OTennessct Jamborte
While (74) Oct 65
Jack Glne. Joan Blackman, Nancy (75) Mus .Sep65
.\arr:itor: Paul Tripp
Malone.
Jim Re»TeTl«nn. Robert Auirust OWeb of Violence
Morgan! (97) ...Com Dr May 66 (90) Ac Ad ROYAL .66
FILMS INT'L
Life at
\:in..|nrtnn
Terror on Blood Island
(88) SF. 0ct66
John A«hley. Kent Taylor,
Beierly Pom en
Chaolin's Art of Comedy
(85) C Sep 66
Itiulle
Oiaplln
INTERNATIONAL CLASSICS
Zorba the Greek (142) D.. Jan 65
Anthony Qulnn, Alan Ratea,
Irene Papas
Thank Heaven for Small
Faiors (84) C. .
Rapture (104) D. Sep 65
Mrlryn Doiiclai. Dean Storkwell
JANUS
OChina! (65) Dm .Jun65
JERAND
The Playground
(95) Satire Nov 65
Rees Siritton
Vauthn. Ingar
LANDAU-UNGER
Sands of Beersheba (90) Or Jun 66
LION-LENART
The Uncle (87) Melo .Aug 66
Rupert Da>le

.Ipanne
Jean-riniide
Tlernnrletle
Rohcrl
nana
( ra.sino) . .Barbara
.Arthur
.Annette
.MIcheIc
.Sandra
.Slmnne
)
( Lopen ) . .Nino
Nino
.Michiyo
.Edivard
.Zblgnlew
CHINESE
Come Drink With Me (97) . U- 7-66
{Kun Him Sliau ) . . Oieng Peo-ptl.
OEnchanting Sludmr, The
(84) 8-30-65
(Run Run Eaim)..Lab Tlh.
Ul
t-hao
. . Female Prince. The (105) 8-30-65
(ton Kim Sh«ii)..l>T Ling Po
Grand Substitution, The
(116) 12-13-65
(Frank I-ee Infl) LI Ll-Hu». Ivy
Line Co. Ym Thim
Ol.ast Woman of Shang,
The (109) 11-22-65
(Fnuik Lee) Pat Tins
Lin Dal.
Hune, Shin Yunc-Kyoon
Madame White Snake (105) 12-20-65
(Frank !>1jerg.
Karavlyov
Enough Rope (104) 5- 2-66 r:ei.ird lllaln
Marriage of Balzaminon,
(Ar'hn) nert Frohe. Marina Facts of Murder, The (110) 8-23-65
The (90) 7-25-66
VIndv. Rnherl ITo«i.|n
(Seven Arts) . . Pletro Cerml.
(Vrtkino) . Genrgl Vllsln. Lyudmlla
Shacalova. I,ydla Smlmova
Father of a Soldier (83) 3-28-66 Cl.niMlla Cardlnale. Claiidln Cora
(Arlklnnl . 8y, Kleonora Ron^l-Drago
Every Day Is a Holiday (77) 7-18-66
Mar'e Frnnre Rnyer
Lo.e a la Carle (98) ... 2-15-65 (Col) Mirlwl., Angel Peralla
Les Bonne! Femmes (95) 7-11-66 (Promenade) . Slgnoret. Heroira (105) 11-22-65
(ITuklml .
Lafnnt.
Marcello Ma.'rtrolannl
(Rnlay) . Kitty de Hoyod, Jitae
no'hllde Jonno
Love in 4 Oimeniions (105) 10-25-65 Sanrhez. Otto Slrgo
Life UPslde Down (93) 10- 4-65 (ITIdnrado) . Mcrder. La Tia Tula (9B) 7-26-65
fl*ftndau) . .diarlfs Ticnnrr. Anna Philippe Leroy
(I'nited Infl) . -Aurora BaiitLsla.
Oavlcir
Magnificent Cuckold, The
CarliK Flrtrsda
©Male Companion (92) . 2-1466 (113) 6- 7-65 Not on Your Life (90) . . 4-19-65
(Infl rlarslpi) . Jean-Pierre
(Confl) . .Claudia Cardlnale.
(PC) . Manfredl, Emma
ra.^^e'. Patherlne Fieneuve
I'go Tognaizl
I'anella. Jnse Isbert
Male Hunt (92) 5-31-65 Mandragola (97) 7- 4-66
(P-ri . jMn-PauI Belmondo,
(Biimplx) . .Rosaima 8chla/flno.
Fnincnlfle rtnrlcflc
Philippe Ix-roy. Jean Claude Brialv SWEDISH
Man and a Woman. A (102) 7-25-66 Moment of Truth, The (105) 8-23-65 ©All These Women (80) .. 11-30-64
(AA)..Anouk .\lmee. Jean-Lotilji (RIZMll) Mlgiiel Mateo Mlcuelln (laniis) .- Harriet Andersson,
Trinllcnant
New Angels. The (94) . . . 6-21-65 E\a Dahlheck
Masculine. Feminine (104) H-21-66 (Prnmcnade)
Dear John (115) 3-28-66
(R'lvall .Tmu Pierre Uaiid.
Railroad Man. The (95) . .11-29-65 (Sigma IlI)..Jarl Kullc. Christina
ni.nnt.ll flova
(Cnnfl). .Pletro Germl. Bytn
Schnllln
Married Woman. The (94) 10-25-65 Kf' sex cliama which is explicit as to dialog
and bi'droom encounters, this co-production of
Nordi.sic Film.s of Copenliagen and Europa Films,
Stockholm, can be exploited to big retm'ns in dowTitown
key city spots and many of the art houses.
Playing up the attractive new star, Essy Pensson,
will draw male patrons. Now being shown in its original
Swedish-language version, a dubbed-English
\ersion will be available in the spring of 1967. Directed
by Mac Ahlberg from a screenplay by Peer
Guldbrandsen. based on the novel by Siv Holm, the
story opens as the young heroine (Essy Persson)
makes a date with a chance acquaintance and, as
she eagerly awaits his visit, her thoughts flash back
to her many love affairs, stai-ting with her frigid
boyhood sweetheart, then a wealthy patient who seduces
her during her niu'.se's training, a sailor who
wants to marry her and a sm'gcon, who is also willing
to give her a wedding ring—but she realizes she
enjoys sex but can never be faithful to one man. The
finale finds her laughing at the tough-guy visitor,
who proves to be her counterpart. The many sex
episo(ies arc daringly portrayed without being tasteless,
but the picture is obviously strictly adult fare.
Miss Persson is most effective, both as to acting and
body exposure, while Preben Malirt is suave as the
wealthy patient.
Essy Persson, Jorgens Reenberg, Preben Mahrt,
Bcngt Brunskog, Frankie Steele.
Write—
YOUR REPORT OF THE PICTURE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE FOR FELLOW EXHIBITORS.
— Right Now
The Exhibitor Has His Say
BOXOFFICE. 825 Van Brunt Blvd.,
Kansas City, Mo. 64124
Title
Comment
Days of Week Played .
Weather
Title
Comment
Days ol Week Played
Weather
Exhibitor
Company..
Company
City State Zip Code
10 BOXOFFICE BookinGuide :: Dec. 12, 1966

Opinions on Current Productions ^EATURE REVIEWS
Symbol O denotes color; ^g; CincmoScopo; (f) Pa

. . . How
. . . He's
—
. . Charles
. .
FEATURE REVIEWS Story Synopsis; Exploitips; Adiines
for Newspaper and Programs
THE STORY: "Kun for Your Wife" (AA)
Ugo Tognazzi, a middle-aged Italian bachelor on a
business visit to the U.S., learns from a boyhood friend
who has married a rich American widow of the joys of
luxui-y living and he decides to become an American
citizen by finding a wife. He starts his search in Miami,
where he is intrigued by Juliet Prowse until he learns she
has a hasband at Cape Kennedy, then he is invited to a
party by Rhonda Fleming, a Texas ranch-owner, who he
later learns has had a succession of husbands. Plying back
to New York, Ugo meets Graziella Granata, an airline
stewardess, who merely laughs at his marriage proposal.
In New Orleans, Ugo meets Marina Vlady. a divorcee with
small childi-en. who seriously considers his proposal until
she decides to retmn to her ex-husband. When even a
New York call-girl turns Ugo down, he returns to Italy
a disillusioned man.
EXPLOITIPS:
Lobby display should have heads or cutouts of the
five beauties. Juliet Prowse, Rhonda Fleming, Marina
Vlady, et al, suirounding a rueful pose of the famed
Italian Uuo Tognazzi, who has starred in "The Conjugal
Bed" and other Italian imports.
CATCIILINES:
An Italian's Travels From Coast to Coast With Object
Matrimony to an American Girl ... All American Girls
Are Beautiful—But Very Few Have Marriage in Mind
Can a Foreign Bachelor Find an American Wife?
THE STORY: "The Texican" (Col)
Framed by Broderick Crawford, ruthless boss of the
Texas frontier town of Rimrock, for a crime he did not
commit, Audie Murphy is a Texicano, a name given to
dJ'ifters and outlaws seeking sanctuary in Mexico. Vowing
never to retmn to Texas, his home, he quickly
changes his mind when he learns from a cabaret girl
that two more nun have been disposed of in Rimrock
one of whom is Miuphy's brother, a newspaperman dedicated
to revealing the truth about Crawford and his gang
Arriving in Rimrock, Murphy quickly becomes the target
for Crawford's gunmen, but with fast thinking and
drawing, is able to handle the situation without getting
himself killed. He becomes attracted to Diana Lorys
whom Ciawford also likes, making the tension between
them even more taut and grim. He gatliers conclusive
information and evidence that his brother's murderers
are Crawford and his men. from Luz Marquez and from
a saddle ornament which had fallen from Crawford's
saddle in the location of the killing. Muiphy succeeds in
cutting down Ci-awford's men and killing Crawford.
EXPLOITIPS:
Tie up with Audie Muiphy's name as the most decorated
American hero of World War II and also mention
Broderick Crawford's Oscar for "All the King's Men."
CATCHLINES:
Who Is the Trigger Man They Call "The Texican"?
Double Trouble! Driven by 'Vengeance.
THE STORV: "Cul-de-Sac" (Sigma IH)
Two woundc d gangsters, Lionel Stander and Jack Mac-
Gowran. fleeing from a job. seek shelter in a medieval
castle reached only by a causeway and try to telephone
their gang leader. Tlie lonely castle is inhabited by Donald
Pleasence. a middle-aged character with a beautiful
but bored wife. Francoise Dorleac. who often flirts with
male visitors. MacGowran succumbs in the rising tide,
but Slander takes over the hou.sehold while awaiting aid
from his leader, which never conns. Wlien visitors arrive.
Stander hides the truth of the situation from them.
Eventually, Francoise goes off with a handsome stranger
and, after the now-crazed Pleasence shoots wildly and
kills Stander, he is left sitting on a rock in the rising
tide weeping and calling for his lost wife.
EXPLOITIPS:
To attract cla.ss patrons, stress Roman Polanski, whose
two previous films, "Repulsion" and "Knife in the Water,"
attracted a discriminating clientele, and Donald
Pleasence, fine British character actor. Mention that the
picture was named best film at the 1966 Berlin Film
Festival, where Polanski's "Repulsion" won the same
award in 1965. Cul-de-Sac means blind alley.
CATCHLINES:
Roman Polanski's Finest Work Which Won the Best
Film Award at the 1966 Berlin Film Festival . . . Gangsters
Invade a Medieval Castle From Which There Is No
Escape ... A Bizarre and Suspenseful Drama.
THE .STORY: "After the Fox" (UA)
Switching places with the prison doctor who comes to
examine him. Sellers as a relatively harmless criminal
mastermind known as "The Fox" manages to break out in
order to save his sister. Britt Ekland. from becoming a
"girl of the streets." and also to .smuggle into Rome the
loot from a $3,000,000 Cau'o bullion robbery organized
by arch criminal Akim Tamiroff. Dming the wild scenes
that follow upon his arrival at home, he discovers that
his sister is only making "new-wave" movies. He thus
hits upon an ingenious idea: First of all he makes a 50-50
deal with Tamiroff through his sister, Maria Grazia Bucella,
with whom he also manages to fall in love. Next
he passes himself off as Fedcrico Fabrizi, "new-wave"
film director, with the plan to use Victor Matui'e, a hasbeen
star, and an entire fishing village to unwittingly
help land the gold ashore as part of the script. The
scheme fails after Mature's manager, Martin Balsam,
catches on and tips off the police. Sellers' own film footage
gives away his scheme, and he lands back in prison,
only to escape again at the finale.
EXPLOITIPS:
On radio or TV. the MC can give away free tickets to
the first caller who can give the titles to two other Sellers
comedies with animals in the titles.
CATCHLINES:
The Whole Town's Going "After the Fox" ... If You're
Sold on Sellers, See His Latest— "After the Fox."
THE STORY: "Where the Bullets Fly" (Embassy)
Tom Adams, a British secret agent, once again saves
England from disaster by disguising himself as a woman
tourist and managing to "eliminate" enemy agents who
plan to launch a guided missile aimed at the Houses of
Parliament. Adams' next assignment is to foil a spy ring
headed by Michael Ripper from stealing a nuclear bomb
encased in lightweight metal. Adams is captured by Ripper's
men and forced under drugs to reveal tile location
of the plant manufacturing the metal. The Russians then
enter the act and try to get a .sample of the bomb, but
Ripper and his men board an experimental plane with
Adams also getting on and managing to dispose of Ripper.
Adams then finds he is unable to land the huge aircraft.
However, a helicopter with Dawn Addams. a WAF officer,
gets near the aircraft and she is able to guide the
plane to safety. Then Dawn puts the plane on automatic
control as Adams makes love to her.
EXPLOITIPS:
Stress that Tom Adams, who played "The 2nd Best
Secret Agent in the Whole, Wide World," is back in another
James Bond-tyix; of spy adventure and play up
Dawn Addams and other beautiful gii'ls in the film
CATCHLINES:
The Second Best Secret Agent Knows Where All the
Very Best Enemy Agents Hang Out . Vine, a
Secret Agent Who Means Death to Enemy Agents and
Romance to Beautiful Women.
THE STORY: "The Devil's Sisters" (Thunderbird)
Humiliated by the man she loves, Sharon Saxon seeks
a new life in the city of Tijuana. Falling prey to blandishments
of Anita Ci-ystal, she finds her.self in a secluded
hacienda at the edge of town, now a captive in a windowless
room. She is beaten and starved, eventually forced
to accept attentions of many men. After a corrupt police
officer, Fred Pinero, turns out to be the man Sharon has
been pining over. Anita hurriedly packs the girl off to
"the barn." a lonely country place where sick, pregnant
and rebellious girls are imprisoned pending sale to "girl
buyers" from other locales. Condemned to death after a
fellow prisoner is run down with a truck, tossed in an
open grave and bm-ned with gasoline. Sharon escapes to
a .small settlement, where she alerts the police.
EXPLOITIPS:
Use teaser ads rmi-of-paper for several weeks ahead
of opening.
Use spot announcements on radio and television.
Set up a lobby display with recent headlines on
similar case studies.
CATCHLINES:
Tliey Corrupted the Sweetest Sin Known to Man! .
A True Stor.v—Torn From Today's Headlines! . . . Daring!
Incredible! True! Taken From True Life! The People
Are Real! The Treatment Inhuman! ... A Ti-ue Story
for Matme Viewers!
BOXOFFICE BookinGuide Dec. 12. 1966

i sh
,
^
RflES: 20c per word, minimum S2.00, cash with copy. Four consecutive inaerlion* lor pric
oi hree. CLOSING DATE: Monday noon preceding publication dale. Send copy
• answers to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City. Mo. 64124
HELP WANTED
^EATRE MANAGERS WANTED
Live ond work in Sunny
Southern Colifornio!
Top Drive-in Circuit!
Excellent Medical-Group
Insurance Plans! Pension!
Good Salary and Participation!
And There's Room At the Top!
/rite Frank Diaz, Div. Manager
acific Drive-ln Theatres Corp.,
141 So. Robertson DKd.
Los Angdes, 48
lanagei ior drivo-in theatre. Ohio ter-
: xcellent opportunity, including
heotre Manager Wanted. Mature and
>enenced. Write or call: Jack Silvert
*
n, Esscness Theatres Corp.. 54 W. Ran-
crh St.. Chicago, Illinois, 60601. AC 312
t 2-7465
'BOIECTIONISTSI For indoor and drivetheatres-
Permanent positions for right
ijn Write: P.O. Box 538, Franklin, Vir-
Phone: AC 703 LO 2-4755.
)istrict manager for group of Northc
Iliana theatres. Drive-Ins and hard tops.
'ootres. Bob Tempter, 1325 South Wo
Ave., Chicago. Illinois, 60605.
THE
ODDS
ARE
You'll gef
POSITIONS WANTED
Elxpotioncod proioctioniat j:..r mainte-
" h ha:J top and d:ivf-in. Prefer
ber and honest. BoxoUlce 1412.
Qualitied district manager and film
..*: presently employed Southern Call*
:.ia. Age 45, family Boxolfice. 1417
Projectionist. 20 yeais. Reliable, no
.i;i.-iker. Wife excellent janitor if needed.
Go anywhere. Appreciate a job. available
immediately. Boxoffice. 1416.
Presently employed diilrict manager.
impatient for advancement. Knows driveins.
hard tops, policy, advertising, promotion,
booking, concessions, etc. Top my
annual $13 M with circuit opportunity or independent
profit porticipation on West
Coast Conlidential resume? Of
Boxoffice. 1421.
Outstanding Circuit advertising, publicity,
exploitation head, presently employee^
major East company. Desire same
position m Caliiornia. Boxoffice, 1422.
EQUIPMENT WANTED
WAMED: TICKET ISSUING and coin
makes and models
needed. Condition unimportant. Call or
write: CONSOUDATED TICKET REGIS-
TER CORP., 1468 Coney Island
Brooklyn. New York 11230.
Avenue,
-.J quarters. Concession position changing machines. All
Reply, giving previous experi-
:orences and salary required. Box-
1414.
Top Prices Paid for soundheads, lamphouses,
-rectifiers, projectors, lenses and
portable projectors. What have you?
STAR CINEMA SUPPLY, 621 WEST 55TH
STREET, NEW YORK 10019.
EQUIPMENT FOR SALE
Ma:,:.:-::,
New japanoiio lonb, Anamorphics, Century
CO R-3 sound heads, used, rebuilt,
all makes, models. THEATRE EQUIPMENT
CO , 1220 East 7th St., Charlotte, North
Carolina.
.
GENERAL EQUIPMENT USED
USED EQUIPMENT BARGAINS! Simfrfex,
Brenkeri. Century Projectors, lamphouses.
qenerators. rectifiers, sound heads, lenses.
we will save
Send us your needs . .
you money. Also first class repair service.
Shreve Theatre & Equipment Co.,
541 Arm. Kansas Citv. Kans^
We buy and sell all types used booth
equipment! 1123 E. Henderson St., Cleburne,
Texas.
Ultra Panatar CinemaScope lenses
with correctors, like new, $150.00. Vallons
curtain control, late model, perfect, $50 00
Boxolfice. M2C,
LCLfflRlOG HOUSE
THEATRES WANTED
fhe job done
SOUND EQUIPMENT
through
BOXOFFICE
CLEARING
HOUSE
HIRE
When you want to
HELP ... GET A JOB
DONE SELL BUY
EXCHANGE.

;
QUIUkER.
"At last a spy you can believe
London Daily Mirror
"Simply sensational spy hero..
He's great!"
News Of The World
"Thriller in classic tradition.^
extraordinarily refreshing!**'
London Times
"We could stand more spy films
they were all like this one!"
London Daily Express
"Hits the mark entertainingly
efifectively...real tension!"
Variety
'S
n
^B^^
"^•fi%..
20'hCentury- Fox pre
IVAN FOXWELL'S
PRODUCTION of
Mein^randu
^r
GEORGE SANDERS-ROBERT HELPMANN
^r
""^TIVAN F0XWELL""'3ICHAEL ANDERSON ^"n^HAROLO PINTEI
NOW SETTING RECORD BUSINESS IN LONDON PANAVISIONU,. DELUXE
r,,,^^, ,^ ,^^^,^,, Century-Fox Film Corporation
AMERICAN PREMIERE -BEEKMAN THEATRE.N.Y- DECEMBER 15
in association with National General Productions. Inc.