Boxoffice-June.19.1967

NATIONAL EXECUTIVE EDITION • JUNE 19, 1967 

Including the Sectional News Pages or All Editions 

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Four Will Rogers Golden Stotuettes, presented tor distinguished service during the 1966-67 fundraising 

campaign in behalf of the Will Rogers Hospital, were awarded of the hospital's annual 

directors meeting in Saranac Lake and Lake Placid, NY. on June 9. From left, the winners are: 

Frank Lindcamp, Exhibitor Man of the Year Award; Martin Newman, Special Award for the Best 

Circuit Campaign, David Titleman, Distributor Man of the Year Award, and Charles 

Smakwitz, Outstanding Performance Award. For full report on the meeting see page 6. 

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Vol. 91 

JUNE 1 9, 

No. 9 

1967 

WANTED: MORE HAPPY THEMES 

RECENTLY a young couple of our acquaintance 

returned from a Saturday 

night visit to the movies and expressed 

their pleasure over the film 

shown— "The Russians Are Coming the 

Russians Are Coming." 

"What delightful entertainment!," 

they beamed. "Everyone came out of the 

theatre smiling, showing they had enjoyed 

themselves. It was a relaxing evening." 

Without disparaging the many fine 

dramatic films which have raised the artistic 

level of motion pictures in general, 

but are aimed at intellectuals and special 

audiences, we should like to emphasize 

the need for more gay and light-hearted 

films for "the masses." We repeat—for 

the masses. There are so many more 

moviegoers who go—or did go—to the 

theatre for relaxation, rather than for 

reasons of aesthetic appreciation, often 

being given a hard look at dope addicts, 

homosexuals, nymphomaniacs and other 

depressing creatures. 

The peddlers of gloom and doom have 

their place on the screens, since the 

world is not altogether a place of sweetness 

and light (to use a cliche) , but there 

is also the need to look on the brighter 

side of life, to show the average trials and 

triumphs of normal people— yes, even to 

show happy endings. These may not be 

as frequent as earlier movies indicated, 

but they do happen. 

We were impressed by a recent article 

in the Pittsburgh Press by Kaspar Monahan. 

As a member of the National Screen 

Council, which is celebrating the 35th 

year of the Boxoffice Blue Ribbon 

Award for family pictures, Monahan 

picked the 12 motion pictures during 

that period which he considered most 

outstanding and suitable for whole family 

entertainment. After his selection, he 

realized he had failed to include musicals, 

so chided us, saying: 

"I . . . believe that Boxoffice should 

have included two lists—one for straight 

dramas and comedies for the whole family 

and the other for musicals. Actually 

most musicals— if they're free of bedroom 

shenanigans — are simply perfect 

for the whole family. Most are simple in 

story line and their tunes please all 

ages." 

We agree—and we strongly urge producers 

to keep this in mind and continue 

to supply theatres with happy themes. Of 

late, we have had numerous definitions 

beginning "Happiness is— ." A certain 

amount of happiness is essential to human 

welfare and there is vicarious happiness 

in seeing others happy. 

Among the "inalienable rights" mentioned 

in the Declaration of Independence 

is "the pursuit of happiness." This: 

has nothing to do with thrills brought on: 

by "pot" or LSD. It means here we have 

a right to expect a certain portion of the 

films offered the public will not cater to 

gloom and doom, but to gaiety andf 

laughter and a hopeful outlook on life. 

Such films could bring much of the so-j 

called "lost audience" back into the thea-- 

tres, as is evidenced by the high rate of 

success, recently and currently, scored by 

comedies, musicals and the like. 

Speaking of films made for their purely 

entertainment values readily brings i 

to 

mind Walt Disney whose pictures invariably 

stressed happiness, giving countless 

happy hours of relaxed pleasure to millions 

of people around the world. This 

has been widely recognized, both within 

and outside the motion picture industry, 

meriting the extraordinarily high honors 

(more than 900) , which include the Presidential 

Medal of Freedom, the highest: 

civilian recognition from the U.S. government, 

and similarly significant honors 

from the governments of other countries. 

Currently under consideration is the 

nomination of Walt Disney by Representative 

Sam Steiger (R-Ariz,) for the Nobel 

Peace Prize for "his creative genius . 

to produce films for 

. . 

the world and promote 

understanding, peace, unity and 

brotherhood." 

A proposal also has been made to Postmaster 

General Lawrence F. O'Brien by 

Saul Jeffee, president of Movielab, Inc., 

for the issuance of a Commemorative 

Stamp in honor of Walt Disney. It already 

has the support of Governor 

Ronald Reagan of California, Senator 

George Murphy and leaders from various 

branches of the motion picture and related 

industries. Mr. Jeffee is asking diverse 

groups and individuals to write the 

Citizens' Stamps Advisory Committee in 

Washington to give favorable consideration 

to the prosposal—which we urge our 

readers to do—to honor "the genius and 

artistry of this great American filmmaker 

who has become a world legend." 

\J&^>rJ

NGC Promotes Poller 

To Production Post 

HOLLYWOOD—Dan A. Poller, National 

General Corp. vice-president and one of 

the circuit's major 

theatre operations 

executives, has been 

promoted to a primary 

role in the company's 

rapidly expanding 

motion picture 

production and dis- 

Dan A. Poller 

tribution activities, it 

has been announced 

by Irving H. Levin, 

executive 

vice-president. 

In his new post. Poller will work with 

Levin in areas dealing with the creative and 

business affairs of National General Productions, 

film production arm of NGC, and 

National General Pictures, newly formed 

International distribution organization. 

He will relinquish his current posts as 

theatre operations co-director and as director 

of the film buying departments, and his 

successors in those posts will be announced 

soon. Levin said. 

"Mr. Poller's vast experience and knowledge 

in various areas of the motion picture 

business will greatly implement our accelerated 

efforts in both production and 

distribution," Levin said. "National General's 

increased production program, which 

now has 12 films either in release, production 

or in various stages of pre-production, 

plus the expansion of our new distribution 

company called for the addition of an 

executive of Poller's stature and diversified 

experience." 

With Levin heading all NGC operations, 

the new appointment will find Poller working 

with him and the following heads of the 

various film operations: Jules Schermer, 

National General Productions vice-president 

in charge of production; Albert Jaeger, 

vice-president in charge of production administration; 

Allen "V. Martini, Londonbased 

head of European production activities; 

Richard B. Graff, National General 

Pictures vice-president and general sales 

manager. 

Poller, a native of Atlanta and veteran of 

World War II, joined Fox West Coast Theatre's 

advertising department after the war. 

In 1946, he was transferred to the booking 

department, rising to supervisor, and later 

to director of the film buying departments. 

In 1963, Poller was named vice-president of 

NT&T Corp. and, in 1964, assistant vicepresident 

of NGC. He was appointed co-director 

of theatre operations in 1965 and a 

year later was elevated to vice-president of 

NGC. 

Rome Co. Opens Office 

NEW YORK — World Film Export of 

Rome, a newly formed organization here 

for the importation of quality films from 

continental Europe, has opened offices at 

1 East 42nd St. in Manhattan. Henry Landowski 

is the U.S. representative of the firm. 

UA STOCKHOLDERS MEETING 

Record Earnings for 1967 

Predicted by Benjamin 

NEW YORK — United Artists, now a 

subsidiary of Transamerica Corp.. held its 

annual — and perhaps 

its last — stockholders 

meeting last 

week (13) at the 

Hotel Americana 

here, with a small 

group of shareholders 

in attendance hearing 

board chairman Robert 

S. Benjamin report 

that earnings for 1967 

Robert S. Benjamin 

would be "even more 

profitable" than those 

which broke records in 1965 and again in 

1966. 

The meeting lasted less than ten minutes 

and Benjamin said that in the future UA 

probably will distribute only informational 

reports, rather than submit proxy statements, 

to the 2 per cent of the original 

UA 

holders who chose not to convert their stock 

to Transamerica. The new parent company 

owns 98 per cent of UA stock, or more 

than 4,500,000 shares, and how UA will 

conduct its future business for the remaining 

UA stockholders will depend on various 

SEC and state regulations. 

Last Year's Earnings Record 

Benjamin repeated the previously announced 

net earnings, after taxes, for the 

year 1966 which aggregated $13,616,000, 

or $3.21 per share, compared with the 1965 

net of $12,843,000, or $3.03 per share, both 

years computed on the 4,239,818 shares 

outstanding at the end of 1966. 

Also previously announced, net earnings 

for the first quarter of 1967 amounted to 

$3,780,000, as compared with $3,720,000 

last year, or 89V2 cents per share compared 

to 87 cents per share in 1966. Benjamin 

said he anticipated that second quarter results 

this year would be "somewhat comparable, 

perhaps a little more" than for the 

same quarter in 1966. 

The slate of 13 directors was elected, including 

the UA holdovers Benjamin, Arthur 

B. Krim, president; Seward I. Benjamin, 

Robert W. Dowling, Joseph Ende, Leon 

Goldberg, William J. Heineman, Seymour 

M. Peyser, Arnold M. Picker and David V. 

Picker. Three new directors, from Transamerica, 

are John R. Beckett, Lloyd Mazzera 

and Edward L. Scarff. 

To Recommend 25-Cent Dividend 

Benjamin said that the newly elected 

board of UA would meet within a month 

and that a continuation of the 25-cent per 

quarter dividend would be recommended by 

management. He noted that Transamerica 

has been distributing 25 cents per quarter 

plus a 2 per cent stock dividend in recent 

years. TTiose who elected to keep their UA 

stock will have the same rights as before, 

Benjamin said, except that the shares will 

not be listed on the stock exchange and 

there can be no further trading of UA for 

Transamerica, unless another tender offer 

is made. 

The board chairman said UA has not 

needed financing, asserting that "our cash 

is more than adequate for production purposes," 

and he added that the main reason 

for the UA-Transamerica consolidation was 

that T-A, with its $2.5 billion in assets is 

more of a blue chip stock, "more secure 

than the UA stock," and that the kind of 

cash reserve that Transamerica has would be 

useful in the event of "acquisition within 

our industry" by UA. 

David, Arnold Picker 

To Elevated UA Posts 

NEW YORK — Following the annual 

stockholders' meeting last week ( 13). David 

V. Picker, first vice-president of United 

Arnold M. Picker David V. Picker 

Artists, was elected executive vice-president 

of the company, succeeding his uncle Arnold 

M. Picker, who was made chairman of the 

executive committee. 

The announcement was sent by Robert 

S. Benjamin, chairman of the UA board, 

and by Arthur B. Krim, president of the 

company, and came as a surprise to industryites 

who were given no indication of the 

imminent news at the brief shareholders' 

meeting one hour earlier. 

David Picker's newest advance Is one 

more step toward the very top of the film 

industry's executive ladder. He joined UA 

in 1956 and there is considerable speculation 

that the two Pickers will take an even more 

active part in the company, with both Benjamin 

and Krim curtailing their positions. 

Both Benjamin and Krim have been mentioned 

in published reports as perspective 

political appointees with the U.S. government. 

They are partners with the law firm 

of Phillips, Nizer, Benjamin, Krim & Ballon. 

BOXOFFICE :: June 19, 1967

Columbia Sets Flexible Sales Policy 

To Meet Changing Times: Rothman 

MIAMI BEACH—Columbia Pictures is 

creating innovations in sales policy to keep 

pace with changing market conditions and 

to meet the ever-increasing 

competition 

lor the amusement 

dollar. Mo Rothman. 

vice-president, 

told 

domestic branch and 

division managers 

gathered at the company's 

sales convention 

at the Americana 

Hotel here Monday, 

(12). 

Mo Rothman 

Because of increased 

affluence, it is the public which changes 

the ground rules, Rothman said, adding: 

"Greater affluence creates more competition 

because people have the opportunity to 

indulge in leisure activities previously out 

of their reach. Then, as more leisure dollars 

become available, other competitors are 

attracted to the market. 

"Complicating the situation further is that 

competition leads to the development of 

new activities to lure leisure dollars." Rothman 

continued. "This forces existing 

business to find new ways of attracting 

customers. And our continued prosperity 

depends upon our ability to develop new 

policies in this direction." 

The public. Rothman said, is demanding 

more personalized treatment. "That's why 

all forward thinking industries are emphasizing 

a 'we care' policy, the most important 

part of which is making it more convenient 

for the public to acquire their products 

and services." 

In this 

Change in 'Seasons' Showings 

regard, he noted that Columbia is 

foregoing the traditional two-a-day roadshow 

policy for "A Man for All Seasons" 

at the Fine Arts Theatre in New York in 

order to offer the public three performances 

each day, making it easier for people to 

attend at their convenience. The company 

also is releasing that film and "The Taming 

of the Shrew" slowly in a gradually blossoming 

pattern. With certain films, Rothman 

said, this allows time for word-of-mouth 

to permeate through to the smaller markets 

and increases income in all markets. 

The company, he said, will not necessarily 

follow what was done with previous product 

"no matter how similar the films may be," 

Rothman continued, adding: "Markets 

change so rapidly that policies become outmoded 

almost as fast as they are developed. 

Columbia will continue to confront outworn 

tradition with bold new policies. 

"Unfortunately," Rothman continued, 

"although the public is extremely fickle, 

distribution methods often show their creators 

to be the real creatures of habit. When 

a policy works they often think they have 

found iln- formula. Today's hip teenyboppers 

are quite different from yesterday's 

bobby-soxers, although there's just a few 

years in between them. The formula that 

worked for one will not always work for 

the other." 

He emphasized that market conditions are 

in a constant state of change. "Columbia 

is and will continue to keep abreast," Rothman 

said. "Our company will continue to 

lead the industry with its bold and effective 

new policy innovations. Only in this way 

can we continue to hold and increase the 

number of moviegoers. Only in this way will 

the company, and the entire industry as 

well, maintain and increase its revenues." 

Conference Call by Jackter 

The domestic sales convention began here 

Friday (9) and concluded Tuesday (13). In 

attendance from the home office were general 

sales manager Norman Jackter, who 

called the meeting; vice-president Robert 

S. Ferguson, Milton Goodman, Martin 

Blau, Leo Greenfield, Don Weissman, Vincent 

Borelli, Dan Rothenberg, Leonard 

Beier, Georgiana Morrison, George Berman, 

Sam Reice, Nat Goldblatt and Jerry Esbin. 

The Canada division was represented by division 

manager Harvey Harnick and other divisions included: 

Eastern—division manager Martin Kutner and branch 

managers Tom F. O'Brien, Boston; Herb Schwartz, 

Buffalo; Phil Fox, Cincinnati; Walter Silverman, New 

Haven; Jules Rieff, New York; Harry E. Weiner, 

Philadelphia; Frank Silverman, Pittsburgh, and Fred 

Sapperstein, Washington. 

Midwestern—division manager Milt Zimmerman 

and branch managers Murray Devaney, Chicago; Jules 

Livingston, Cleveland; Jim R. Ricketts jr., Des Moines; 

Bill Wood, Detroit; Paul Webster, Indianapolis; Jock 

Dionne, Milwaukee; Irving Braverman, Minneapolis, 

and Stanley Smith, St. Louis. 

Western—division manager Byron Shapiro and 

branch managers Sam Dare, Denver; Tom L. Baldwin, 

Kansas City; James Whiteside, Los Angeles; Bob 

Steed, Salt Lake City; Mel Klein, San Francisco, and 

Morris Sherman, Seottle. 

Southern—division manager Paul Hargette and 

branch managers Lamar McGarity, Atlanta; Marvin 

Schuberg, Charlotte; Ray McCafferty, Dallas; Edward 

J, McLaughlin, Jacksonville; Frank Owen, Memphis; 

John Winberry, New Orleans, and Ed Harris, Oklahoma 

City. 

Asks Time to Study Appeal 

On ABC-ITT Merger 

WASHINGTON—Donald F. Turner, assistant 

attorney general in charge of the 

antitrust division of the Department of 

Justice, in a letter to the Federal Communications 

Commission last week, asked for 

time to consider an appeal if the FCC again 

approves the American Broadcasting Companies-International 

Telephone & Telegraph 

Corp. merger. 

The letter said that "in the event the commission 

renders a decision which approves 

the proposed transfers, it will be incumbent 

on this department carefully to review such 

a decision to determine whether it would be 

appropriate to perfect an appeal . . . For this 

to be done in a deliberate and thorough manner, 

we respectfully request that any commission 

order approving the transfer should 

provide an effective date 30 days after its 

issuance." 

Completed Campaigns 

Outlined by Ferguson 

MIAMI BEACH — 

concluded its five-day 

the Works in 1967- 

68" domestic sales 

convention here Tuesday 

(13), with vicepresident 

Robert S. 

Ferguson presenting 

completed campaigns 

on upcoming films 

and urging the branch 

and division managers 

Columbia Pictures 

"Columbia Shoots 

to encourage theatremen 

in their terri- „ , „ „ 

Robert S. Ferguson 

tories to concentrate 

on the promotion and exploitation of the 

films. 

Asserting that Columbia "always has and 

always will go all out to create tailor-made 

advertising campaigns for its product," 

Ferguson said: "The campaign the exhibitor 

finally sees is not simply the result of what 

a few individuals think might sell 

a particular 

film, but what three or more interacting 

organizations have developed as the best 

of all possible approaches." 

He explained that the company and its 

own advertising specialists worked with advertising 

agencies, in some cases two or 

more, to obtain the most effective campaigns 

possible. 

Need Help of Exhibitors 

"But we still need every exhibitor's help 

in promotional areas," Ferguson said. "Encourage 

the theatremen in your territories 

to concentrate on the promotion and exploitation 

of the films, urge them to develop 

local tie-ins, persuade them to secure editorial 

space in newspapers and on radio and 

television. Tell them to get opinion-makers 

in their community to lend support to the 

engagement. Let them do what they can do 

best, and we will do what we do best." 

Among the campaigns outlined by Ferguson 

were those developed for Fred Zinnemann's 

Academy Award-winning "A Man 

for All Seasons," the Burton-Zeffirelli production 

of "The Taming of the Shrew" and 

Charles K. Feldman's "Casino Royale." 

Introducing campaigns for Columbia's 

summer lineup, Ferguson discussed and displayed 

advertising materials for "Divorce 

produced by Norman 

AMERICAN Style." 

Lear: James Clavell's production of "To Sir, 

With Love"; Jerry Lewis' "The Big Mouth!"; 

the Martin Manulis production of "Luv" 

and Sam Katzman's production of "The 

Love-ins." 

For autumn, Ferguson discussed advertising 

methods on "Who's Minding the Mint?" 

produced by Norman Maurer; the Robert 

Cohn presentation of "Young Americans"; 

the Carl Reiner-Joseph Stein production of 

"Enter Laughing"; Walter Shenson's "30 Is 

a Dangerous Age, Cynthia," and "The Tiger 

Makes Out," produced by George Justin, as 

well as Herman Cohen's "Berserk"; the Milton 

Subotsky-Max Rosenberg production of 

"Torture Garden"; Harry Joe Brown's "The 


Long Ride Home": "Seven Guns for the 

MacGregors." produced by Dario Sabatello, 

and the rerelease of Irving Allen's previous 

Matt Helm hits "The Silencers" and "Murderers' 

Row." 

In addition to presenting elements of the 

advertising campaign for the year-end holiday 

release of Irving Allen's "The Amhushers," 

Ferguson also discussed campaigns for 

some of Columbia's 1968 releases, including 

"In Cold Blood." written for the screen and 

directed by Richard Brooks; Stanley Kramer's 

"Guess Who's Coming to Dinner?"; the 

Sam Spiegel production of "The Swimmer": 

the Stanley Shapiro production of "Band of 

Gold," and Anthony Mann's "A Dandy in 

Aspic." 

Other important campaigns covered by 

Ferguson were those for the company's 

three upcoming roadshow productions, Carl 

Foreman's "Mackenna's Gold," the William 

Wyler-Ray Stark production of "Funny 

Girl" and John Woolf's "Oliver!" 

Kollmorgen and Macbeth 

Boards Vote for Merger 

HOLYOKE, MASS.—Directors of Kollmorgen 

Corp. and Macbeth Corp. have 

agreed in principle to a merger of the companies 

through an exchange of stock, it was 

announced here last week by Richard 

Rachals, Kollmorgen president, and Norman 

Macbeth, chairman and president of 

the Newburgh, N.Y. -based company. 

Under the terms of the agreement, Macbeth, 

a family owned company and maker 

of devices used in the photographic and 

graphic arts industries and of scientific lighting 

equipment, would become a wholly 

owned subsidiary of Kollmorgen. Rachals 

would continue as president and chief executive 

officer and Macbeth would be chairman, 

a position that has been vacant. 

Combined annual sales of the companies 

were estimated to exceed $20 million, with 

combined earnings of about $1 million. 

Kollmorgen last year reported $15,053,000 

in sales and net income of $534,698. 

Campaign Is Under Way 

For Walt Disney Stamp 

NEW YORK— Movielab president Saul 

Jeffee has suggested to U.S. Postmaster 

General Lawrence F. O'Brien that a U.S. 

commemorative stamp be issued in honor 

of Walt Disney. The Citizens' Stamp Advisory 

Committee, which is authorized to 

make such decisions in behalf of the government, 

has taken the suggestion under 

consideration. 

Jeffee said last week that he is "presently 

soliciting assistance from many diverse 

groups and individuals throughout the country 

to get behind this effort which will reflect 

credit on the genius and artistry of 

this great American filmmaker who has 

become a world legend." 

Jeffee urged that those favoring the issuance 

of a Disney stamp "communicate with 

the Citizens' Stamp Advisory Committee to 

this proposal." 

Volenti Urges Women's Clubs Bock 

Code Seol ond Motion 

SAN FRANCISCO — Jack J. Valenti, 

president of the Motion Picture Ass'n of 

America, speaking before the 67th annual 

convention of the General Federation of 

Women's Clubs here Thursday (8) evening, 

urged the more than 15,000 clubs to support 

the Production Code and the Code Seal 

campaigns in their communities and to 

wield their power in helping others to evaluate 

and assess the film art. 

After reviewing the role of the motion 

picture both worldwide and domestically, 

Valenti also turned to its effect on youth, 

asserting that "The film may well be the answer 

to the most pressing problems of education—how 

to achieve new techniques for 

speedy absorption and therefore enlargement 

of our curriculi, how to develop the 

inner-sources of man so that he will be 

more qualified morally to direct the scientific 

powers in his hands for humanistic 

purpose." He foresaw a future in which film 

education might well be the universal method 

of teaching, and he added his conviction 

that the MPAA must involve itself with 

young people, "not only as a source of a 

continuing talent to refurbish the creative 

color of movie production, but to find a 

rapport with the new audience for 

film." 

Valenti pointed to the MPAA co-sponsorship 

of the National Student Film 

Awards and to the creation, only a few days 

before his speech, of the long-sought American 

Film Institute. 

Admitting that there are some films 

bounds of discretion, 

which go beyond the 

he outlined the objectives of the Code Seal 

and told the clubwomen they could "make 

Mitchell Wolfson Honored 

By Miami-Dade College 

MIAMI— Mitchell Wolfson, president of 

Wometco Enterprises, Inc., was honored 

early this month when 

Miami-D a d e Junior 

College renamed its 

Learning Resources 

Building on the giant 

north campus of the 

college as the 

Mitchell Wolfson 

Learning 

Center. 

Resources 

The center is a 

$3.8 million facility 

Mitchell Wolfson 

containing a 56,000- 

volume library, audio visual facilities and 

four multi-media auditoriums. 

Wolfson is a charter member of the college 

advisory committee and, in announcing 

the renaming of the center. Dr. Peter Masiko 

jr., college president, said the honor was 

bestowed on the theatre executive because 

of his "years of invaluable service given to 

Miami-Dade since he became a member of 

the advisory committee in 1959 prior to the 

Picture Art 

the Seal more powerful, more influential, 

by working with your local theatre owners. 

Give them support for their exhibition of 

Code Seal pictures." He urged them also 

to utilize the information provided concerning 

individual pictures, particularly those 

"Suggested for Mature Audiences," and he 

added: "The parent is the only person 

with both the obligation and the authority" 

to decide what his child should see. "No 

one," he continued, "is wise enough or prescient 

enough, nor divinely inspired to make 

such a decision for a parent." 

He complimented the GFWC for its cooperation 

in the MPAA-sponsored "Movies 

and You" program, and he listed three specifics 

of how the clubs could enlarge their 

film programs: 

"I. 

Learn more about today's motion pictures. 

"2. Teach others how to evaluate and 

assess the film art—be critical, and more 

importantly, help your children to do likewise. 

"3. Finally, and most importantly, learn 

how to select the excellent films and support 

them when they come to your community. 

This is the power you wield. By what you 

support you also help create." 

Valenti also urged that the clubwomen 

call their newspapers and ask that they 

carry more information about current film 

content, and he asserted that "The time has 

come—and it is now—for local leaders to 

stop beating an antique drum—but instead 

issue a loud, clear call to support excellent 

films that come to town." 

opening of the college in 1960." 

After the dedication ceremonies. Dr. Masiko 

also announced that Wolfson had been 

elected chairman of the advisory committee. 

The Miami-Dade Junior College has 

two major campuses with an enrollment of 

21,000 students and a faculty of 650. 

Set Two Premiere Dates 

For 'What Am I Bid?' 

HOLLYWOOD — Producer Wendell 

Niles jr., 

has announced that the world premieres 

of Liberty-International's musical 

feature, "What Am I Bid?" will open at the 

Capri Cinerama in Dallas on July 27 and 

at the Paramount Theatre in Nashville on 

July 28. The film, which stars LeRoy Van 

Dyke, Kristin Nelson, Stephanie Hill, Bill 

Craig, Johnny Sea, and special guest stars, 

Al Hirt, Tex Ritter and Faron Young, is 

said to be the first original countr>' musical 

ever made for the screen. 

Written and directed by Gene Nash, the 

film has 12 original musical productions 

composed by Nash and arranged by Ernie 

Freeman. Emerson Film Enterprises is handling 

the release of the film. 


Rogers Hospital Sum Tops $1 Million^ 

Picker Reports at Annual Meeting 

By DON MERSEREAU 

LAKE PLACID. N.Y.—The Will Rogers 

Hospiial Memorial Fund for 19(i(i-67 was 

a "record-niaker." according to Eugene 

Picker, fund committee chairman, who said 

that contributions from special events and 

other sources brought the final total for the 

year to over $1 million. 

This report was presented at the annual 

board of directors meeting at the Whiteface 

Inn. Whiteface, N.Y.. Saturday (10) on the 

final day of the three-day '"pilgrimage" by 

over l.'Ô leading industryites to the Will 

Rogers Hospital and O'Donnell Research 

Laboratories, Lake Saranac, N. Y. The 

breakdown of the Memorial Fund was as 

follows: Audience collections, .$727,421; 

Christmas Salute, $145,663, and raffle, 

$69,710. With the special events and other 

sources, the year's total was $1,110,474. 

Last year's campaign brought in $706,- 

894, without including a raffle. This year, 

a total of 4.046 theatres participated in 

audience collections compared with 4,975 

for last year. New York led the major 

metropolitan areas with contributions totaling 

$317,205. Los Angeles came in second 

with $54,077. The '66-67 drive ran from 

March 31. 1966. to March 31, 1967. 

An analysis of this year's efforts shows 

that, while total receipts from audience 

collections were up. the number of theatres 

and circuits participating dropped. The circuit 

decline was from 263 to 193. The average 

receipts per theatre, however, went up 

from $123 to S215, while the average per 

circuit more than doubled, $2,152 to $4,523. 

In Picker's report, the circuit figures were 

as follows: Stanley Warner-Fabian, $116,- 

064; Loew's, $72,481; ABC, $72,475; Skouras-UA-Randforce, 

$67,915; Century, $67,- 

047, and RKO, $45,373. 

Income from the sponsored rooms for the 

1966-67 period was $37,500. The board of 

directors was told that the committee is 

working on developing a list of 100 room 

sponsors at $2,000 annually, and now has 

19 such sponsors. Also. Variety Clubs International 

is working on a program to enroll 

sponsorship for each Variety tent, with clubs 

in New York. Dallas and Milwaukee already 

participating. The report stated that the 

world premiere of UA's "Hawaii" last fall 

brought $82,534 for the fund. 

Audience participation is not conducted 

in Detroit, but the United Detroit Fund 

donated $25,000 for its share of the contributions 

to the fund. The permanent 

charities committee this year contributed 

$21,529 to Will Rogers. 

The report praised the contribution made 

by the film tradepress to the success of the 

Will Rogers campaign. "By publishing so 

freely the Will Rogers stories, announcements 

and advertising, the tradepress furthered 

our purposes and made a notable 

contribution to this year's successful campaign. 

We acknowledge the influence of the 

tradepress and thank the publishers for the 

complimentary advertising space they authorized. 

And we thank the editors, columnists, 

reporters, rewrite men and the advertising 

and production staffs for the work they 

put in on the Will Rogers program." 

Radio and television participation "is 

climbing, however slowly," according to the 

report, and distribution chairmen were 

urged "to involve radio-TV executives in 

their areas." 

MGM's vice-president, Morris Lefko, 

was extended "sincere thanks," having 

served two terms as national campaign 

chairman. The report also thanked Mel 

Maron, referred to as Lefko's "right-hand 

man," to Sid Stockton and Si Seadler, who 

it was noted, "pulled out all stops in creating 

and developing publicity and promotional 

ideas and vehicles which built greater aware- 

ness of what we are doing at Will Rogers 

and attracted the unprecedented results." 

Lefko's two-year tenure was called '"the 

greatest success of our entire history in the 

annual message by Ned E. Depinet. president 

of the Memorial Fund. Depinet said 

that 20th-Fox's Joseph M. Sugar and 

Skouras Theatres president Salah Hassanein, 

national chairman and national exhibitor 

chairman respectively for 1967-68, had the 

"experience, knowledge and personal ingenuity 

and determination" to guide the new 

drive "to even higher plateaus." 

View New Diagnostic Equipment 

Most impressive was the new modern 

equipment available for diagnosing patients 

breathing problems. Any patient's visit to 

the "Pulmonary Function Room" can determine 

in about an hour the extent and 

dimension of a lung disorder. 

The clinical research laboratory on the 

first floor is probably the most extensive 

research center available to test and (analyze) 

the results of pulmonary disorders. It 

works in cooperation with the University of 

Rochester and Eastman Kodak. But the 

most spectacular research operation is based 

in the O'Donnell Memorial Research Laboratories, 

named for the late board chairman, 

R. J. O'Donnell, who gave "so much of 

himself" to 

promoting the hospital. 

Here today they are studying the properties 

of lung tissue — elastic protein — to 

determine what causes its breakdown during 

emphysema for the prevention of disease 

and cure. 

Following the tour of the hospital, the 

visitors gathered in the Montague Study 

Center, a new library named for the late 

A. Montague, former fund president, where 

Richard F. Walsh, present board chairman, 

introduced the hospital's highly trained 

staff. Dr. Edgar Mayer was the center's 

first medical advisor. He is now with the 

Rochester Medical University. Dr. Mayer 

presented Dr. Fred Ayvazian, the current 

medical director, and top permanent staff 

members. 

niustrates Work Being Done 

Planners of the 1967 fund-raising campaign for the Will Rogers Hospital 

gathered at the annual meeting of the hospital's board of directors in Lake Placid, 

N.Y. Above, left to right: Ned Shugrue, executive director of tbe hospital; Salah 

Hassanein, Skouras Theatres president and national exhibitor chairman for the 

1967-68 drive; Richard Walsh, president of the lATSE and chairman of the board 

of the hospital; Ralph Pries, Variety Clubs International president; Joseph Sugar, 

vice-president and general sales manager for 20th Century-Fox who is national campaign 

chairman for the drive, and Jonas Rosenfield jr., 20th-Fox vice-president in 

charge of advertising, publicity and promotion, who is national publicity chairman. 

Dr. Ayvazian described the crippling effects 

of emphysema and other lung disorders 

and then dramatically showed the corrective 

work done by the hospital, by introducing 

two released patients. Saul Lux, 83 years 

old. lATSE stagehand and electrician, suffered 

from an advanced case of emphysema 

but after only six weeks intensive treatment 

regained excellent use of his lungs and is 

now back on the job. Another stagehand, 

John Rogers, age 39, had gained his 

breathing through surgery at Will Rogers, 

Dr. Carl E. Merkel, his surgeon, was on 

hand with the former patient to show by 

X-ray slides just what treatment had been 

performed and the results. 

For three months, "investigators" — or 

practicing physicians who specialized in lung 

disorders, gather with a selected group of 

students to assimilate the work of Will 

Rogers facilities during the year. Following 

these sessions, the papers have been pub- 


$1,5 Million Rogers Goal 

In 'Breath of Life' Drive 

NEW YORK—The "new look" for the 

1967-68 Will Rogers memorial fund drive 

was the highlight of the board of directors 

meeting held on the last day of the entertainment 

and communication industries threeday 

visit to the Will Rogers Hospital and 

O'Donnell Memorial Research Laboratories 

at Lake Saranac, N.Y. 

Joseph Sugar, 20th-Fox's vice-president 

in charge of domestic sales, told the board 

and the guests that the goal of the national 

fund committee, under his supervision as 

national chairman, would be $1,500,000. 

The "new look" which is based on the 

slogan "Breath of Life" was created by another 

20th-Fox executive, Jonas Rosenfield, 

vice-president and director of advertisingpublicity 

and exploitation. Using the kickoff 

tag line "Beat Lefko," this year's drive will 

headline the banner, "Give the Breath of 

Life." "Beat Lefko," a term used in jest, was 

in reference to the MGM sales executive, 

Morris Lefko. who spearheaded the 1965 

and 1966 campaigns, each of which was a 

record-breaker. 

3n addition to Rosenfield, special credit 

for the current campaign was given to Mike 

Shapiro, also of 20th-Fox, who has worked 

with Rosenfield in organizing and coordinating 

the 1967 fund drive. 

lished with wide recognition of their outstanding 

contribution. 

Dr. Norton Nelson, provost of New York 

University's post-graduate medical center 

and head of the Will Rogers medical advisory 

committee, confirmed the excellence 

of the hospital's program, staff and its position 

of esteem in the medical world. 

Stanton M. Osgood, business manager of 

Will Rogers, reported that "The federal 

government's introduction of Medicare had 

a direct bearing on the net cost of operations." 

The hospital benefited from Medicare 

payments of $113,615, with the final 

audit, ended March 31, 1966, showing 

hospital operations at a net cost of $630,314. 

The Osgood report further revealed that 

the Will Rogers Hospital, in cooperation 

with the Trudeau Institute, "is embarking 

on a joint medical research library venture 

pooling the services of chief medical librarians 

to oversee the joint operation of 

both medical library facilities." 

Lon Jones to Paramount 

On 'Sixpence' Openings 

NEW YORK — Lon Jones has joined 

Paramount Pictures to coordinate the 

worldwide marketing & merchandising campaign 

launching the roadshow openings of 

the motion picture version of "Half a Sixpence," 

it was announced by Joseph Friedman, 

the company's vice-president-advertising 

and public relations. 

Jones, who was director of publicity for 

Dino De Laurentiis in Rome for six years, 

will make his headquarters in New York. 

WB Stockholders to Meet 

In Wilmington July 14 

NEW YORK—Warner Bros, has announced 

that its board of directors had 

called a special meeting of stockholders to 

be held on July 14 at its Wilmington, Del., 

office to consider and act upon the plan for 

the sale of the assets of WB to Seven Arts 

Associated Corp., the wholly owned subsidiary 

of Seven Arts Productions, Ltd. 

The board had previously accepted the 

offer of Seven Arts, announced on April 

14 and subsequently amended, in which 

each share of WB will receive as a "liquidating 

dividend" $5 cash, one-third of a common 

share of Seven Arts, and $10 principal 

amount of a 5 per cent convertible subordinated 

debenture due 1988 of Seven Arts. 

The conversion price of the debentures is 

to be 10 per cent above the market price of 

the common shares of Seven Arts on the 

date of the special meeting, but not to 

exceed $33 per share. 

The WB board also announced a dividend 

of 121/2 cents per share on the company's 

common stock, payable July 17, to shareholders 

of record June 22. 

Zanuck Issues Denial 

Of Merger Reports 

NEW YORK—Darryl F. 

Zanuck, president 

of the 20th Century-Fox Film Corp., 

on Friday (9) issued a statement in which 

he unequivocally denied reports of merger 

talks or stock acquisitions by a cosmetics 

firm or others. In his statement, Zanuck 

said: 

"As president of 20th Century-Fox and 

a very substantial stockholder, I deplore the 

rumors which have now gotten into the 

press that the company is about to be 

merged with another unrelated business or 

that a takeover bid might be offered to our 

stockholders. A motion picture company's 

success is more dependent on good management, 

creative and administrative, than most 

any other business. Our own company's 

turn-about in the past five years is conclusive 

proof of this fact. 

"As head of the management of 20th 

Century-Fox and as a large stockholder, no 

proposal has been made to me of any suggested 

merger or stock purchase. In my 

opinion, these rumors are not conducive to 

the continued sound prosperity of our company 

to which the management is dedicated." 

The report was said to have originated in 

Wall Street, supposedly in explanation of a 

continuing rise in the price of 20th-Fox 

stock and" mentioned Rayette-Faberge, cosmetics 

firm, as a party to a possible merger. 

'Wild Rebels' to Crown Int'l 

HOLLYWOOD — Crown International 

Pictures has acquired worldwide distribution 

rights to "Wild Rebels," it has been announced 

here by Crown president Newton 

P. Jacobs. Produced by Comet Pictures. Inc.. 

in Miami, the color film is set for national 

release July 26. 

Puritan Fund Sells 

Half Its MGM Shares 

NEW YORK—The quarterly report of 

Puritan Fund, Inc., covering the threemonth 

period ended April 30, revealed that 

the Boston-based firm had sold 209,475 

shares of its Metro-Goldwyn-Mayer stock 

to an unidentified buyer, the Wall Street 

Journal reported on June 8, adding that the 

buyer was "reliably reported to be Edgar 

Bronfman," whose family controls Distillers 

Corp.-Seagrams, Ltd., of Montreal. Bronfman 

heads the U.S. affiliate, Joseph E. Seagram 

& Sons, Inc. 

The Journal said that it was believed that 

Bronfman agreed to purchase the MGM 

shares last February, and such a purchase 

would have increased his holdings in the 

film company to slightly more than 400,000 

shares, about 8 per cent of the outstanding 

stock. It also reported that Bronfman was 

known to have made a tender offer in April 

to buy up to 250,000 MGM shares at $43 

per share. 

Bronfman, the Journal continued, is said 

to have formed a "loose alliance" with 

Philip J. Levin, dissident MGM shareholder 

who lost a proxy fight with management 

last February, at which time Puritan Fund 

voted all of its 418,050 MGM shares for 

the management team headed by Robert 

H. O'Brien, president. 

Levin owns 552,000 shares of MGM 

stock, about 1 1 per cent of that outstanding, 

and the Journal said he is believed to be 

asking a strong minority position on the 

MGM board as his price for not starting 

another proxy fight. 

Columbia Special Meeting 

Advanced to July 13 

NEW YORK — The Columbia Pictures 

board of directors has advanced the date for 

its special meeting of stockholders of common 

stock from July 27 to July 13, 1967. 

Stockholders will be requested to approve 

an increase in authorized common stock 

from three million shares of $5 par value 

to 10 million shares of $2.50 par value, and 

a two-for-one split of the common stock 

to be distributed to shareholders of record 

at the close of business July 13. 

Goldstone Handles Release 

Of 'Clouds Over Israel' 

HOLLYWOOD—Appointment of Harry 

Goldstone as national distributor of "Clouds 

Over Israel," the Oscar nominated foreignlanguage 

film, was announced here by Harold 

Cornsweet, producer. Due to the Israeli 

crisis, Goldstone initially launched a campaign 

to build the film into a money-raising 

film for the possible assistance of the people 

of the surrounded nation. 

Cornsweet is a former commander of the 

Jewish War Veterans and recruited pilots 

for the Haganah during the 1947-48 emergency. 


iîational Sales Meet 

Conducted by MGM 

NKW YORK — Mctro-Goldwyn-Maycr 

held a !wo-day sales and merchandising 

conference last week (15-16) on the company's 

1967 release schedule in conjunction 

with the world premiere activities for "The 

Dirty Dozen," which opened Thursday (15) 

at 1 oew's Capitol here. 

The sessions, held at the Hotel Warwick, 

marked the first national sales meeting 

since Arnold Shartin and VV. W. Sherrill 

were recently appointed to their respective 

posts of West Coast and southern division 

managers. In addition to Shartin and Sherrill. 

division managers included Saal Gottlieb, 

eastern division manager: Lou Marks, 

central division: William A. Madden, midwest 

division: Fred G. Hull, southwestern 

division, and Hillis Cass, general manager 

of MGM Canada. Home office executives 

attending were Herman Ripps and Lou Formato, 

assistant general sales managers to 

Morris E. Lefko, MGM vice-president and 

general sales manager, and Mel Maron. 

roadshow sales managers. 

Discussion centered on the distribution 

plans for MGM's major summer, fall and 

winter releases— "Far From the Madding 

Crowd." "The Dirty Dozen," "Gone With 

the Wind" reissue. "Don't Make Waves," 

"Point Blank!," "The Girl and the General," 

"Jack of Diamonds." "The Fearless Vampire 

Killers or Pardon Me, But Your Teeth Are 

in My Neck," and "The Comedians," among 

others. 

20th-Fox Managerial 

Changes Announced 

NEW YORK.—Joseph M. Sugar. 20th 

Century-Fox vice-president of domestic 

sales, announced last week a series of managerial 

changes in domestic branch offices 

of the company which will become effective 

the first week of July. 

Dick Stafford, formerly San Francisco 

branch manager, is being promoted to western 

district manager and will report to Mike 

Powers, western division manager. In his 

new post, Stafford will cover the same 

branches, which include Denver, Kansas 

City, Los Angeles, Salt Lake City, Portland, 

Seattle and San Francisco. 

Replacing Stafford in San Francisco will 

be Gene Jones, formerly Kansas City 

branch manager. In turn, Roy Hurst, 20th- 

Fox salesman in Kansas City, will become 

branch manager of that office. 

'Tiger' Adds 'Pussycat' 

In U.S. Title Change 

NEW YORK—"The Tiger and the 

Pussycat" 

is the title for Joseph E. Levine's 

"The Tiger," which is for use now only outside 

the U.S. TTie new name will be used for 

this country and Canada. 

Produced in color by Mario Cecchi Gori's 

Fairfilm Production for Embassy Pictures 

release, the film, directed by Dino Risi and 

starring Vittorio Gassman and Ann-Margret, 

is the current boxoffice champion of Italy. 

Arnold Shartin, left, newly appointed 

MGM West Coast division manager, 

and W, W. Sherrill, southern division 

manager, Shartin, former Los Angeles 

branch manager, fills the position held 

by the late William J. Devaney, covering 

the Los Angeles, San Francisco, 

Denver, Salt Lake, Seattle and Portland 

areas. Sherrill succeeds Herb Bennin, 

who has resigned, and will cover 

the Atlanta, New Orleans, Washington, 

D.C., Charlotte and Memphis branches. 

John Q. Adams Heads 

Two Texas Circuits 

DALLAS—John Q. Adams was elected 

president of Interstate Circuit, Inc. and 

Texas Consolidated Theatres, Inc., by the 

boards of directors at a meeting Wednesday 

(14). He formerly was executive vice-president. 

Raymond Willie was named executive 

vice-president of Interstate Circuit, Inc., 

while W. E. Mitchell was named executive 

vice-president of Texas Consolidated Theatres, 

Inc. They formerly were vice-president 

and general manager of the respective 

companies. Joe S. Jackson was named vicepresident 

of Interstate Circuit, Inc. He will 

retain supervision of the booking department. 

All present officers are veteran employes 

of Interstate, representing more than four 

decades of service. The combined Texas circuits 

are affiliated with the American Broadcasting 

Co., headed by Leonard H. Goldenson. 

The promotions in executive personnel 

were brought about by the death last March 

of Karl Hoblitzelle, long-time president and 

founder of the statewide pioneer theatre circuit. 

Hoblitzelle built the first Majestic Theatre 

in Dallas in 1905, and the circuit at 

present operates more than 80 theatres in 

28 Texas cities. 

Saul David Signs Contract 

With Selmur Productions 

NEW YORK—Samuel H. Clark, group 

vice-president of the American Broadcasting 

Companies, last week announced that Saul 

David and his independent company have 

been signed under a motion picture deal 

with Selmur Productions, the wholly owned 

subsidiary of ABC. 

The pact was signed following a series of 

meetings between Clark, David, Leonard 

Goldenson, president of ABC. and Selig J. 

Seligman, president of Selmur Productions. 

Spencer Tracy Is Dead; 

Noted Star 37 Years 

HOLLYWOOD — Private services for 

actor Spencer Tracy were held Monday 

(12) at the Immaculate Heart of Mary 

Catholic Church, with interment following 

at Forest Lawn Memorial Park. The veteran 

Milwaukee-born actor, who was 67, 

died in his sleep of a heart attack on Saturday 

(10). He was an international star for 

37 years, and had just completed his last 

film. "Guess Who's Coming to Dinner?" for 

Stanley Kramer. 

Tracy was nominated eight times for an 

Academy Award and won twice—in 1937 

for "Captains Courageous" and the following 

year for "Boys Town." He was a tremendous 

favorite with both moviegoers and 

co-workers alike, having appeared in many 

top films, which included "Judgment at 

Nuremberg," "Inherit the Wind," "Father 

of the Bride," "The Old Man and the Sea" 

and "It's a Mad, Mad, Mad, Mad World." 

Among his survivors are his wife, a 

daughter Suzy, his son John and an older 

brother Carroll. 

The family asked that contributions 

in his memory be made to the 

John Tracy Clinic at the University of 

Southern California. The clinic was established 

after Tracy's son was born deaf, and 

has been devoted to research and training 

in aid of the deaf. 

Two Ga. Firms Enjoined 

In 'Coke' Substitution 

ATLANTA—U.S. District Judge Frank 

A. Hooper has entered final judgment 

against two Georgia corporations in substitution 

cases involving the use of the tradenames 

"Coca-Cola" and "Coke." 

The defendants were Gem, Inc., operating 

under the trade style of Roaring Sixties, and 

Distinctive Foods & Entertainment Corp., 

operating under the trade style of Sans 

Souci. They were enjoined from selling or 

supplying on calls for "Coca-Cola" or 

"Coke" any product other than the plaintiff's 

without explanation and for selling or 

offering for sale in response to orders for 

"Coca-Cola" or "Coke" any other product 

not the plaintiff's without at that time giving 

the customer verbal notice that he is being 

sold a product other than that manufactured 

by the plaintiff. 

Novak, Atamian to Boston 

For 'Mondo Mod' Premiere 

HOLLYWOOD—Harry Novak and Gi! 

Atamian, producers of 

"Mondo Mod," and 

the picture's director, Peter Perry, will fly to 

Boston on June 2 1 for the premiere opening 

of the film in 20 theatres in the New England 

area. Novak reported last week that the 

picture opened at the Berlin Drive-In in 

Hartford, Conn., recently to set a new 

house record. 

"Mondo Mod" will open in six theatres in 

Washington, D.C., on June 28. The film, 

Novak said, has been received very well by 

both teenagers and adult audiences. 

8 BOXOFFICE :: June 19, 1967

*i¥oUtftif6cd êfrwt 

The Plot' and The Sweet Ride' 

Charted for 20th-Fox Stages 

Two new productions were announced 

last week at 20th Century-Fox, with William 

Fairchild completing the screenplay for the 

highly publicized Irving Wallace novel, "The 

Plot," to be produced by Mark Robson- 

David Weisbart Productions with Robson 

directing and Weisbart producing. 

Fairchild 

also penned the script for Robert Wise's 

currently shooting "Star!" and Robson directed 

the now-completed "Valley of the 

Dolls," both also for 20th-Fox release. 

Joseph Pasternak picked "The Sweet Ride" 

as his first under his three-picture contract 

with 20th-Fox. Tom Mankiewicz wrote the 

screenplay and Harvey Hart will direct, 

with Bob Denver starring as a somewhat 

"square" bandleader in what is 

described as 

a modern beach-scene drama ... A bigbudget 

western in a suspense mood is the 

next directing chore for Henry Hathaway 

at Paramount. Hathaway teams with producer 

Hal Wallis for the film, now called 

"Five Star Stud," based on a script by Marguerite 

Roberts. An October 1 start is scheduled 

at the studio and on location for the 

color, widescreen spectacular . . . Hy Averback 

will direct the Doris Day-starrer, 

"Where Were You When the Lights Went 

Out?" which producers Everett Freeman 

and Marty Melcher plan to start in mid-July 

at Metro-Goldwyn-Mayer. Averback moves 

over from Warner Bros, where he has been 

an executive producer in that studio's television 

division and producer-director of the 

"F Troop" TV series. Comedian Bobby 

Morse will appear in one of the four starring 

roles. Freeman and Karl Tunberg coauthored 

the script. 

Otto Preminger Gets Rights 

To 'Love Sounds of a Wife' 

Otto Preminger has acquired the motion 

picture rights to "Love Sounds of a Wife," 

original story by Gail Sheehy, which will 

follow his production of "Too Far to Walk." 

Both will be released by Paramount. "Love 

Sounds of a Wife" deals with the emotional 

experiences of a young woman who learns 

that her husband is unfaithful. The author 

has completed the motion picture treatment 

and is now working with Preminger on the 

screenplay . . . John Barry, who received 

an Oscar for his song for "Born Free," 

was chosen by producer Paul Monash to 

write the musical score for 20th-Fox's 

"Deadfall," now filming in Spain under the 

direction of Bryan Forbes, starring Michael 

Caine, Giovanna Ralli, Eric Portman and 

Nanette Newman . . . Delia Reese and her 

manager Lee Magid hired Mort Goode to 

research material for their forthcoming 

film, "Blue Soul," based on the life of 

.By SYD CASSYD 

. . . 

Bessie Smith, famed blues singer of the 

early 1930s. Goode is working with composers 

J. C. Johnson and Perry Bradford 

and with Miss Reese's husband. Jack Gee 

Anthony Newley and Leslie Bricusse 

have turned in to producer Jerry Gershwin 

the title song they wrote for "Sweet Novem- 

. . . 

ber," Gershwin-Kastner production for 

Warner Bros. The Technicolor film stars 

Sandy Dennis and Anthony Newley and is 

being directed by Robert Ellis Miller. Recent 

addition to the cast was Martin West, 

who will play one of Miss Dennis' lovers 

Don Black was signed to compose the 

theme and title song for American International's 

"House of 1,000 Dolls," which has 

just completed filming in Madrid with Vincent 

Price, Martha Hyer and George Nader 

starred. Based on an original story by Peter 

Welbeck, the adventure drama, in Technicolor 

and Techniscope, is directed by Jeremy 

Summers. 

Delbert Mann Back at Univ. 

To Meg 'Jolly Pink Jungle' 

Delbert Mann, who hasn't been at Universal 

since he directed "A Gathering of 

Eagles" five years ago, returns to the studio 

to direct "The Jolly Pink Jungle," starting 

next month with Stan Margulies producing 

and James Garner starred. Based on the 

Alan Williams novel, "Snake Water," the 

comedy-adventure, set in a remote area of 

South America, finds Garner playing the 

role of a fashion photographer . . . Producer 

Hal E. Chester, back from London, is 

completing post-production chores on the 

Universal-Albion Corp. production, "Harry 

Frigg," shot under the title, "Meanwhile, 

Far From the Front," with Paul Newman 

and Sylva Koscina starred. Jack Smight 

directed from a screenplay by Peter Stone 

and Frank Tarloff, based on Tarloff's original 

story . . . Producer Gabriel Katzka 

added a new purchase to his company's 

1968 production slate, procuring the screen 

rights to "Long Goodbye," one of the two 

Raymond Chandler mysteries which has 

never been filmed. Currently there are nine 

properties in various stages of preparation 

for production by Katzka-Berne Productions, 

in which Gustave Berne is partnered. 

Four are for MGM release. 

Isobel Lennart Completing 

Tunny Girl' Final Draft 

Isobel Lennart. who wrote the book for 

the Broadway version of "Funny Girl." 

checks onto the Columbia lot to complete 

the final draft on the screenplay. Barbra 

Streisand and Omar Sharif head the cast 

for the William Wyler-Ray Stark production 

. . . Michael Gordon, set to direct 

MGM's "The Impossible Years," will work 

with Academy Award winner George Wells, 

who is writing the script for this screen 

version of the hit comedy by Bob Fisher independent banner. 

and Arthur Marx, which is in its second 

year on Broadway. With David Niven heading 

the cast, the picture goes before the 

cameras in October . . . Among writerproducer 

Sy Bartlctt's future projects is his 

own updated adaptation of the Hendrik 

Ibsen drama, "The Master Builder," woven 

aroiuid a domineering father. Bartlett is 

currently preparing "The Shadow World" 

for Columbia, based on his own original 

. . . Aldo Ray, via his independent 

screenplay 

production company, Crockett 

Productions, Inc., is having Paul Fuller do 

the screenplay for his recently purchased 

"Soldadares," based on an original story by 

Edwin Gottlieb. 

Nancy Sinatra, Elvis Presley 

Co-Star in 'Speedway' 

Robert M. Weitman, MGM vice-president 

and studio head, is pairing Nancy Sinatra 

with Elvis Presley in "Speedway," marking 

the actress' most important film role to date. 

Miss Sinatra will have several duets with 

Presley in the romantic comedy. Principal 

photography on the Phillip Shuken screenplay 

begins at the end of this month at the 

studio, with Douglas Laurence producing 

and Norman Taurog directing . . . Producer 

George Pal makes his acting debut with 

literally a "bang" in a dramatic sequence of 

MGM's "The Power," starring George 

Hamilton and Suzanne Pleshette. He joins 

extras reacting after Hamilton crashes his 

yellow convertible through the guard rail 

of the Henry Ford Avenue drawbridge in 

Long Beach for a thrill scene in the film. 

It is Pal's first film appearance in his 13th 

feature production . . . Three members of 

producer Stanley Rubin's family will appear 

in "The President's Analyst," Panpiper production 

starring James Coburn for Paramount 

release. Rubin's actress wife, Kathleen 

Hughes, and two of their children, 

John, II, and Chris, 8Vi, will portray roles 

as White House tourists. Theodore J. Flicker 

directs from his own screenplay. Miss 

Hughes is a regular on TV's "Peyton Place" 

and the two children also have had TV and 

film experience. 

Max von Sydow to Star in 9th 

Film for Ingmar Bergman 

Max von Sydow will star for the ninth 

time for producer-directoi-writer Ingmar 

Bergman in an as-yet-untitled film to be 

produced by Svensk Filmindustri of Stockholm. 

Bergman scripted the film, which is 

scheduled to begin at the end of August. 

Before reporting for this film. Von Sydow 

is scheduled to star with Bibi Andersson in 

"Black Palm Trees. " . . . Universal 

will star 

. . 

Claudia Cardinale opposite Rod Taylor in a 

World War II Technicolor film, "A Time 

for Heroes," with a start set for July. Termed 

a romantic action drama of liberated Europe 

after the war, it will be directed by Joseph 

Sargent, with Stanley Chase producing . 

Diana Darrin was signed by producer 

Walter Koenig for a featured role in "I 

Wish I May," a science-fiction story which 

Tony Franke is directing under his own 

BOXOFFICE :: June 19, 1967 

9

BOXOFFICE 

BAROMETER 

This chort records the performance of current oHracHons in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage In 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) 

Busy Body, The iPara)

2? a 

Jo» 

that »»»>?») 

motion 

^ 

could 

^^ 

y^.i 

:> f 

Time? 

m

' 

H 

Caprice i20th-Fox) 

^Cosinoôyale (Col) 

Chuka (Para) 

Cool Ones. The (WB) 

190 _1_50 

600 

^ 

Corrupt Ones, The (WB) 

Countess From Hong Kong. A (Univ 

Covenant With Death, A (W Rl 

Deadly AHair. The (Col) 

Deadly Bees. The (Para) 

Defector, The (Seven Arts) 

Devil's Angels (AIP) 

I 

ISEPH E. LEVINE presents 

HIRLEY MacLAINE 

LAN ARKIN 

OSSANO BRAZZI 

ICHAEL CAINE 

inORIO GASSMAN 

ETER SELLERS 

ARTHUR COHN production 

VITTORIO De SICA's 

fllTA EKBERG 

.SA MARTINELLI 

lOBERT MORLEY 

:X BARKER 

i\TRICK WYMARK 

c by 

Screenplay by 

I ORTOLANI- CESARE ZAVATTINI 

lutive Producer Produced by 

SEPH E. LEVINE • ARTHUR COHN 

r:ted by 

TTORIO De SICA 

• m COLOR PrintsbyPathe 

An Embassy Pictures Release

WORLD PREMIERE 

NEW YORK JUNE 27 

LOEWS TOWER EAST / 57 ST LINCOLN ART THEATR: 

WEST COAST PREMIERE 

LOS ANGELES JUNE 29^" 

VOGUE THE ATI 

BOOK IT NOW.. FROM EMBASSY

Variety Club Support 

To Hospital Clinic 

NEW YORK—Variety Club of New 

York, Tent 35, is supporting the construction 

of the largest clinic in the nation for 

mentally retarded children by backing a 

$1,500.000 campaign to raise funds for the 

project, it was announced last week at a 

luncheon by S. F. Fabian, president of 

Stanley Warner. Fabian is the campaign 

chairman for what is to be called the Variety 

Center for Mental Retardation. 

The Public Health Service has awarded a 

$3 million grant toward this project, which 

is operated by the New York Medical College, 

Flower and Fifth Avenue Hospital. 

The clinic is now in cramped quarters. 

Plans call for six stories of the Baird Hall of 

the college, covering 86,000 square feel of 

space, adequate for 400 new patients a 

year 

plus re-visits for long-term treatment, to be 

headquartering the new project. The clinic 

currently has only 141 staff members, of 

which 72 are full-time workers. 

Among those participating in the luncheon 

ceremonies were Irving DoUinger. Tent 

35 chief barker, and industry lawyer Louis 

Nizer. Senators Jacob Javits and Robert F. 

Kennedy were scheduled to join in the 

luncheon committee but were held in Washington, 

D.C., on business. 

Fabian said that the campaign approach 

will include audience collections, which received 

vocal support from theatre owner 

Harry Brandt, film premieres and a television 

tie-in such as telethons. 

'Woman Times 7' to Debut 

At 57th St. Lincoln Art 

NEW YORK — "Woman Times Seven." 

Joseph E. Levine's Shirley MacLaine comedy 

with an all-star male supporting cast. 

will have its gala invitational world premiere 

on Tuesday (27) at the 57th Street Lincoln 

Art Theatre in New York. Regular performances 

commence on Wednesday (28) at 

both the Lincoln Art and Loew's Tower 

East Theatres. 

Miss MacLaine, the director Vittorio De 

Sica, and co-star Peter Sellers will attend 

the opening. The Embassy Pictures release 

was produced by Arthur Cohn and filmed 

entirely in Paris. Alan Arkin. Rossano Brazzi, 

Michael Caine, Vittorio Gassman, Anita 

Ekberg and Elsa Martinelli also star in the 

color comedy. 

Silber Joins AIP Staff 

NEW YORK — Martin Silber has replaced 

Tom Miller as American International 

contact for film and television trade 

publications and newspaper and wire services. 

Miller recently moved to a similar position 

at Embassy Pictures. Silber for the past 

two yeajfs was an assistant to columnist Sidney 

Fields, who writes "Only Human," for 

the Daily News, America's largest circulation 

newspaper. 

Jacques Bar is producing "Guns of San 

Sebastian" for MGM. 

BOXOFFICE ;: June 19, 1967 

Panther Circuit Purchases 

Bijou, Lansingburgh, N.Y. 

ALBANY — The Bijou in Lansingburgh 

(North Troy), renovated and renamed, will 

become a first run under the banner of the 

Panther Theatre Corp. on lease from Johnny 

Gardner Wednesday (2S). when "The 

Sound of Music" opens a selective engagement. 

Herbert Nitke, Panther president, and 

Gardner, long a highly successful independent 

exhibitor, agreed to terms. 

P. P. Gardner, who started as a projectionist 

at the Strand. Albany, purchased the 

700-seat. air-conditioned house and a package 

liquor store, in an adjacent building, 

from Wilson Estate last spring. Charles W. 

Wilson, close friend of Gardner, operated 

the solidly constructed Bijou as a subsequent 

run for years, until retirement. Frank Purner, 

official of a Cohoes bank, had conducted 

it on lease for a decade; usually darkened 

during the summer. 

Panther closed the house several weeks 

ago for refurbishing. Some supplies reputedly 

were transferred from the demolished 

Avon, Watertown. This includes partial recarpeting, 

wood paneling the lobby, a 

changed lighting system and a new sign. 

Lee Willis, former Northeastern New York 

group chief for Schine Theatres and present 

general coordinator of Panther field operations, 

has been in that city, along with Bill 

Straub. of Glens Falls, 

regional coordinator. 

Straub will supervise the Troy, plus the 

Glens Falls, Saratoga Springs and Hudson. 

Local 171 Charter Member 

At Union's 58th Birthday 

PITTSBURGH — Moving Picture Machine 

Operators Local 171, lATSE, observed 

its 58th anniversary Sunday (18) in 

the Sherwyn Hotel. The special guest was 

Clyde Cain, only remaining charter member. 

Oldest in-service projectionist, Cain 

started here in 1909 at a nickelodeon on 

Liberty Avenue. Admission was 5 cents for 

a 15-minute show. He worked 85 hours a 

week for $15. When he retired March 4 

he was receiving $133.50 for 24 hours a 

week. 

He projected thousands of stars through 

his machines in 58 years but has never met 

one. Proudly he says there was never a time 

when he couldn't keep the projectors running, 

that the theatre never had to refund 

admissions because of mechanical failure. 

In addition to Cain, other members of 

Local 171 for 50 or more years of service 

were honored at the banquet. Included were 

John Indo, Harry Levin, LeRoy McConnel, 

Meyer Miller, John Nicholsen, Lawrence 

Reiily. Albert Ross. James A. Sipe. David 

L. Thomas, John T. Richardson and Charles 

N. Haviland. who is deceased and was honored 

posthumously. 

AIP Deal in Spain 

Nl-W YORK—A three-picture agreement 

has been made with Hispamex of 

Spain for the distribution of American International 

films in that country. The films 

are Roger Gorman's "The Wild Angels." 

"Fireball 500" and "War Italian Style." 

University Film Bills 

Draw IFIDA Protests 

NEW YORK— Michael F. 

Mayer, executive 

director of the Independent Film Importers 

& Distributors of America, last week 

(12) sent a letter to Rep. Ralph Smith of 

the Illinois House of Representatives urging 

defeat of two measures. HB 2152 and 

SB 1585, which Mayer said "would block 

or impede the showing of 'entertainment 

films' in your state." 

In his letter, Mayer wrote: 

"We respectfully urge the defeat of such 

legislative efforts to impede the flow of distinguished 

foreign and domestic films to 

university campuses. In this connection I 

enclose herewith copy of a resolution approved 

by the membership of our organization 

on this general subject. I want you to 

know that many of our films, foreign and 

domestic, are not booked by theatres and 

accordingly would be denied any showplace 

in the universities if such legislation as that 

proposed is passed. I am sure you will agree 

that this is a most unfair limitation on our 

right to do business. 

"We have always taken the position that 

theatres are entitled to fair clearance for 

films played and are thereby protected from 

any inequity in college and other communities. 

Legislation, however, that would prevent 

or hinder our showings of films even 

where exhibitors reject our pictures, should 

be considered grossly unjust," Mayer concluded. 

Charles E. Nolte Dies; 

Aged Baltimore Showman 

BALTIMORE — Charles Elmer Nolte, 

83. executive vice-president and general 

manager of F. H. Durkee Enterprises, of 

which he was a founding partner, is dead. 

The veteran theatreman opened a nickelodeon 

m 1906 in a converted three-story 

house on South Broadway. He worked the 

projector, a simple hand-crank machine 

with broomstick-type legs. His theatre, the 

Palace, went out of business before World 

War I because of competition. 

In 1912. Nolte invested $350 in a theatre 

on South Linwood Avenue and was operator-manager 

for the next four years. Then, 

in 

1916, he helped found the Durkee circuit, 

which now operates 25 theatres in Baltimore, 

Annapolis and Havre de Grace. 

Active in industry affairs, Nolte was a 

past president of the Allied Motion Picture 

Theatre Owners of Maryland (now NATO 

of Maryland). He leaves three sons, all 

Durkee employes, C. Elmer jr., vice-president 

and managing director: H. Vernon, 

booking manager, and August, concession 

manager. 

Mrs. Walter F. 

Diehl 

NEW YORK— Madeline E. Diehl. wife 

of Walter F. Diehl. assistant international 

president of the lATSE. died suddenh on 

Monday (12) at their home in Forest Hills. 

She also leaves three children. Walter F. 

Diehl jr.. Mrs. Virginia Ann Foster and 

Mrs. Madeline E. Rutkowski. 

E-1

, 

. , 

. ^ 

n 

— 

' 

'Barefoot' Has Third Smash Week, 

Jokers Still Strong on Broadway 

NEW YORK—The summer's first really Bcckman— Blow-Up (Premier), moveover, 

... ^^. 25th wk 

1 

60 

oppressive heat wave melted boxornce Copitoi—Cosino "Royoic (Coi), 7th wk 155 

gros.ses all over the city and in several first- ^°omgifc,h°2nd'"r°r''""' .*°. i"""^""* 1 50 

run theatres the long run of the current Cinema i—Cosino Royoie (Coi), 7th wk. ... i!.'!! 155 

, 

Cinemo II—Accident iCincnia V), 8th wk 

, , 175 

hookiny was proving to be a handicap, the Cinemo kcndezvous—The Sound of Music 

niitili.- %h.ivvino (20th Fox), 

.tt>finili- lii^>; iif inliMi»st 

25th wk ot scheduled shows 150 

puniK snowing aeimitL loss OI iniCICSl. coronet—The Toming ot the Shrew (Col), 

However. "Barefoot in the Park" continued '''th wk. ot two-a-day 165 

, , , , I. n , ^- Criterion—Thoroughly Modern Millie (Univ), 

into ;i third smash week at the Radio City 12th wk ot iwo-a-doy .....185 

Miiî.- Mill ni-irlv tonninu DcMillc— Hpwoii 

ihi- ill-lini,- 

(UA), 35th wk. of 

MUsli. Hail, nearly toppint. tnc an tinu 

two-a-day ...150 

86th street East—The Woy west (UA), 3rd wk. . 140 

records tor June. 

Kestlval a King's story (Cont'l), 3rd wk 165 

..Tu 11 " . .u t- . . 1 .u '"'"^ ^'^^— A ^Ô" *"' All Seasons (Col), 

The Jokers, at the Sutton tor a tourth 27th wk. of two-a day 200 

week, continued as the stroncest of the east ''°'MZirt 

*^"'?^ '". *''^ Morried Man 

* (20th-Fox), 3rd wk 

1 80 

side an house attractions. .At ihe Plaza. Guild— Alfie (Para), moveover, 32nd wk 135 

.. T- , .u i» J •' .u Little Carnegie—Mode in Italy (Roval) ^•^"y^'i, 

moveover,^ 

Two lor the Road, in a seventh moveover ^th wk. 

^^ 

week trom the Music Hall, was packing in 

Loew's state—the Bible (20th-Fox); sVth 

* ^ wk, of two-Q-day 

1 75 

class audiences and completely erasing the Murray Hill— a Guide tor the Married Man 

effects of the poor showing the film made in New°Embassy-^Biow''.Up (Premier); moveover,'" 

i,ji II 

PQîs—A 

its original engagement. The Plaza expects „ 25th wk I65 

Man and a Woman (AA), 48th wk 180 

",, 

, 

the COmed\-drama to hold throughout the Paza—Two tor the Rood (20th-Fox),' 

moveover 

' 7th 

MininitT 

wk 

'..175 

^""""'-'- Radio City Music Hall— Barefoot in the Park 

.Among new entries. "Rush to Judgmenf (Para), 3rd wk 200 

. ., ,.' , 

,, ,1 ^. " , Rivoh—The Sand Pebbles (20th-Fox), 25th wk. 

at the Carnegie Hall Cinema was doing lair of two-a-day 150 

business, considering Us subject matter and ,; 1' 

• 

^ ' ^^yh°"^r"^'J%"'^'*^ 34th Street m'h"'-'' .f^t' V^ I,' 

East—Mode in 'u 

Itoly (Royal), 6th wk Iff 155 

ihe capacity Ol this pint-sized, intimate Trans-Lux East—The Honey Pot (UA), 3rd wk. .175 

, 

Trans-Lux West—The Honey Pot (UA,) 3rd wk. . .160 

"''U'S- Trans-Lux 85th Street— Ulysses (Cont'l), 12th wk 170 

In the hard-ticket arena. "Thoroughly Warner—Grand Prix (mgm), 

=• -' 25th wk. of two-a-day . . 150 

Modern Millie" began to slip in its 12th 

week at the Criterion. At the Fine Arts in its First Hot Weather Slows 

27th stanza, "A Man for All Seasons" held Business in Buffalo 

w.th solid grosses. On the Broadway strip 

fiUFFALO-Hot weather and social ac- 

" ; ^.J^' ^'^^'- r^' ^'"'^ tivities again took their toll on weekend 

I'ebbles P hK, and Hawaii were limping in thoo.,-o u..^:^^^,. „ u- 

1 

*^ 

° theatre business, resulting in slow returns at 

their long-run engagements. ,. „ , tt- ..r> -> 1 ^ 

,. ,1°.'' 

. 

, ,. ..„ '"^ boxoffices. 

I ,. 

Caprice, at the Center 

Concluding their runs, Casino Royale 

theatre and Wehrle Drive-In, led the firstday-dating 

at the Capitol and Cinema I 

^^^ percentages with a mild 110. 

ended on a healthy basis in the seventh o ,, , _ Z „ .. 

1 J ..TL Tw >w Buffalo—For a Few Dollars 

.. 

More 

. 

(UA), 2nd wk. . 95 

week and Ihe Way West came to a close s-enter, Wehrie—Caprice (2oth-Fox) no 

Century—Africa 

in its third wppk thp Astnr -inH Sfith 

Addio (Rizzoli) 

m US iniru week at ine AStOr ana hCtn 100 

Cmema, Amherst—The Honey Pot (UA), 2nd wk. 95 

Street East after a disappointing showing. coivm—The Sond Pebbles (2oth-Fox), isth wk, .. 90 

c ..• . .u .. , L. : Granada— Hawaii (UA), 8th wk 110 

Fitting into the good business category Teck—The Bible (2oth-Fox), 25th wk 90 

were "A Guide for the Married Man," 

appearing for a third week at the Forum -Mime,' 'Man and Woman' Only 

and Murray Hill, and "The Honey Pot" at 

250 Grossers in Baltimore 

the Trans-Lux West and Trans-Lux East in d.i -riN^r^Dc n^ . , 

BALTIMORE—Motion picture business 

its third week 

"Ulvsses," up to its 12th stanza at the f^''' \° " crawl here as the city worked 

'^^ 

Trans-Lux 85,h Street, was still doing ^^V through the irst heat wave of the 

„L^ , I . ^ summer and 

, 

the tina -week-ot-schoo activphenomenal 

business on a reserved-seat •. -ru . ,^^1 ui , 

ities. The only tilms able to come up with 

l,gjj^ 

While the report week was slow, business- Ifj^'T''' '\?' °^ n-"''"^'''''"" 

Thoroughly Modern n^ 1 '^.' Millie." a thirdat 

the doorstep to stir up excitement. "You ^^ t I '1 E''"^°"'^'*°" ^'"^8^ 

'^.' 

wise, four theatres had James Bond waiting ""^'l 

Only Live Twice" came into the Astor, Vic- ^.^f''"; f"'* ^ ^"° .^°'*. ^ ,}^°"^^"'"' 

, 

toria. Orpheum and Barone, as the week ^^t ^^", '^"" ^^^ '" ''' l^th week 

at the Five-West. 

closed. 

(Averoge Is 100) 

^TcoU^'l'tlTwk'"^* Cinema—Casino Royale 

Astor--The VVoy West (UA), 3rd wk 130 Char°es—A Mon' for Ali Seasons (Col),' i 5th wk 200 

Earcnet—You re o Big Boy Now (Seven Arts), ' 

Crest, New, Northwood— Fahrenheit 451 (Univ) 200 

'^'h '"''^ 125 Edmondson Village—Thoroughly Modern Millie 

_^ ' 

(Univ), 3rd wk 250 

Five-West—A Man ond a Woman (AA), 1 6th wk 250 

_-.__,_ „,,,,„. „ Hippodrome—The Bible (20th-Fox), 31st wk 90 

TRAFFIC BUILDING Little— - l, a Woman (Audubon), 4th wk 200 

M CONCESSION '^X-y. 5even-East-The Game Is Over ^^^ 

f^lV, 

^^^l^^fc****!^^!^ Pike's—The Deadly Affair (Col), 3rd wk, ! 

150 

.-. 

ia'wi

THIS SUMMER'S 

No. 1 ATTRACTION! 

New Jersey Association of Theatre Owners Convention 

at the WORLD'S FOREMOST RESORT HOTEL 

The CONCORD 

Kiamesha Lake, N. Y. 

August 7-10, 1967 

Hear NATO Pres. Sherrill C Corwin and other industry leaders. Get 

valuable information on how to improve your theatre business. 

Round-table 

discussions. 

Fun in the sun for the whole family! Free golf! Indoor tennis, ice-skating, 

swimming pool! Top headliners of the show world! Premiere of a major 

new motion picture! Glittering cocktail parties, souvenirs for the ladies, 

scores of prizes and other extras—all 

below regular summer rates. 

at the LOW "package deal"—far 

DON T DELAY - WRITE or PHONE TODAY for 

RESERVATIONS 

Howard Herman 

New Jersey Association of Theatre Owners 

300 Lafayette Ave., Hawthorne, N. J., 07507 

Phone 201 -427-0260 

(NATO of New York State will 

be meeting at the Concord at the same time.) 

BOXOFFICE :: June 19, 1967 E-3

ALBANY 

Pscjuirc IhiMtri's ol Amcricii, Inc. has 

purcluiNcd (he Valley Drive-ln, Little 

Kalis, Iroiii Boh Baranolf, one-linic Schinc 

manager in the Mohawk Valley city. .Sitiialeil 

ahout 15 miles from F.squire"s Sk\ler 

Dri\e-In. near Frankfort (which is in the 

process of expansion) it will have a .second 

screen by the end of July. The Valley was 

.1 Baranoff operation for years. 

Scenic I)rive-ln 

Theutre Corp. registered a 

certificate with the Department of .State, 

.Mbany. to conduct the Valley. Attorney 

Edward Rappapori, Gloversvillc, drafted on 

capital stock of 200 shares, 100 par value 

the papers. Process address is c/o Stephen 

Minasian, Esquire Theatres. Boston, Mass. 

Minasian won recognition here as a knowledgeable 

drive-in official, when he supervised 

the construction and opening ten 

months ago of the Tri-City Twin Drive-ln, 

Menands, Albany-Troy Road. The first twin 

built in this section, it has accommodations 

for 1 ,600 cars. 

Seymour Morris Organization, Cilovcrsville, 

handled the air promotion of several 

area dates for Seven Arts' "You're a Big 

Boy Now," which opened Wednesday 

(14) at Stanley Warner Strand, Albany. 

inde- 

Former Schine-owned WPTR and the 

pendently operated WTRY (studios in 

Proc- 

tor's Theatre Bldg.) were among the stations 

employed to promote the farce-comedy, 

listeners of WHRL. East Greenbush, the 

only area FM stereo outlet, reported hearing 

"Big Boy" plugged on Benny Reehl's 

late Sunday afternoon "Show Business" 

program. Pairs of tickets were offered to 

eight winners in a production-number.s 

identification 

contest. 

Oncontn, where Harold de Graw conducts 

the only indoor film house, would 

have a television station operated by Susquehanna 

Broadcasting, Inc. on Channel 

15, if the Federal Communications Commission 

granted the former's application. 

Oneonta is now chiefly served by WKT, 

a Binghamton station (former Kallet Theatres 

property) in Utica and by WRGB, 

Schenectady. A cable television service, 

which conducts a vigorous advertising 

campaign, offers subscribers the choice of 

numerous outlets. 

George Thornton has been experimenting 

The Sugar is 

real and so are the profits 

CRAMORES 

it 

Dri-Syrups® 

costs you only IVzi per drink to serve 

Cramores...but you can give your customer 

a choice of marvelous true-fruit 

flavors sparked with energy-giving goodtasting 

real sugar that satisfies, and 

makes him come back for more. Cramores 

Dri-Syrup beverages come in orange, 

lemon, lemon-lime, pink lemon, lime, 

grape, orange-pineapple, fruit punch, 

cherry, strawberry and black raspberry; 

and every delicious one is fortified with 

Vitamin "C". All are easy to prepare, 

serve and store; you simply add contents 

of portion-packed foil-lined containers to 

water in your dispenser, cool and serve. 

That's Cramores. Better tasting; greater 

profits. Order from your supplier now. 

c 

CRAMORE PRODUCTS 

INC. 

A subsidiary of 

Angostura-Wuppermann Corp. 

Elmhurst, New York 

y 

. . . 

with longer runs for certain pictures at 

Jim Branche 

the Orpheum in Saugerties . . . 

played United Arti.sts' "Eight on the Lam" 

first run. So did the Colony, Schenectady 

Dave Weinstein has been tieing in copy 

on dinner in the Imperial Room of Neil 

Hellman's Thruway Motor Inn with choice 

seats for adjoining the Hellman Theatre, 

over weekends. 

The Cinema Delaware, Albany, is aiming 

at Saurday morning patronage by bused 

school children 

for Columbia's "A Man for 

All Seasons." High schoolers pay $1 per 

admission; sixth to eight graders, 75 cents. 

Public and parochial school pupils are included, 

with teacher emphasis on "Fine 

Entertainment As Art." Joe Stowell, Stanley 

Warner district manager, temporarily is 

directing the Delaware. 

Mrs. Ann Hosley, bookkeeper-secretary 

for Alan Iselin Enterprises, recently became 

a grandmother for the seventh time, when 

her daughter, Mrs. Louis Peck, gave birth 

to a boy in a Vermont hospital. 

Ralph Ripps, retired MGM manager, and 

Frank Lynch, present managers, were reported 

to have made the annual trek to the 

Will Rogers Memorial Hospital, Saranac 

Lake, with Adrian Ettelson, exhibitor chairman, 

for the board meeting. 

Czech Filmmakers Arrive 

For Lincoln Center Fest'l 

NEW YORK— Four Czech filmmakers 

are visiting New York in conjunction with 

the Festival of New Czechoslovak Cinema, 

currently being presented under the joint 

auspices of the film department of Lincoln 

Center for the Performing Arts and the 

Museum of Modern Art through June 28. 

This film festival is part of Lincoln Center 

Festival '67. 

The filmmakers are directors Jaromil 

Jires, Ladislav Rychman and Vera Chytilova, 

one of the few women directors in 

the 

world. Also cinematographer Jaroslav Kucera, 

who is married to Miss Chytilova, 

made the trip to this country. 

E-4 BOXOFFICE :: June 19, 1967

I 

I 

Knox 

I 

j 

47th 

I 

I 

I 

New 

1 right 

' 

Lulu, 

B RO ADW A"/ 

JNSIDE JOKES can go pretty far. but one 

of the farthest is to be seen in the newest 

James Bond adventure. "You Only Live 

Twice." Not only does actor Alexander 

not get screen billing, along with some 

other familiar faces like Robert Hiitton. but 

he is shown sitting in front of a picture of 

president Woodrow Wilson, whom he portrayed 

in the film biography produced by 

Darryl F. Zanuck 22 years ago. Knox was 

nominated for an Oscar for his role in "Wilson." 

In the Bond film he plays an anony- 

mous U.S. president. 

• 

One way to find out when and where a 

picture is going to open is to watch the 

Broadway hillhoards. One of the largest, that 

one embracing two sides of the DeMille at 

and Broadway, is now sporting in place 

of the old "Hawaii" advertisement a hrandnew 

sign for Columbia's Jack Lemmon picture. 

"Luv." 

York is a fun city if you go to the 

parties. Last week there was a lulu for 

the British songbird, who makes her 

screen debut in James ClavelTs "To Sir, 

With Love," a Columbia release. Guess who 

gave the party! 

• 

One of Warner Bros.' biggest stars of the 

'40s, Alexis Smith, was almost unnoticed in 

the crowd attending the post-preview party 

at the One Note last week. This jazz night 

spot was the scene of the "Gunn" party in 

honor of the star Craig Stevens and the 

Gunn Girls. Miss Smith was there because 

she is Mrs. Stevens in private life. Also in 

the same party was England's Jean Shrimpton, 

model turned actress, in Universal's 

soon-to-be-seen "Privilege." 

Eight of the "Dirty Dozen." plus director 

Robert Aldrich and producer Kenneth Hyman, 

turned up at the premiere of MGM's 

he-man adventure which opened last week 

at the Loew's Capitol. This World War II 

adventure drama also was the reason why 

more than 200 pressmen and women were 

here, courtesy of MGM, for a three-day 

promotional film junket. 

Currently appearing with Betty Grable. 

who is being hailed as just right as "Hello. 

Dolly!" is Max Showalter. the one-time 

Casey Adams, who was a 20th-Fox leading 

man when she was queen of the lot in the 

194 J to 1954 period. 

• 

On the move this week are Robert Evans, 

Paramount's vice-president of production, 

and Bernard Donnenfeld, the company's 

vice-president of administration and studio 

operations, here from Hollywood for a week 

of conferences: 20th-Fox vice-president and 

director of advertising, publicity and exploitation 

Jonas Rosenfield jr., off to Europe 

to meet with the head of 20th-Fox's 

European production, Andre Hakim; and 

Italian producer Mario Cecchi Gori. producer 

of Joseph L. Levine's "The Tiger and the 

Pussycat" and "Catch As Catch Can," who 

is on his way back to Rome, following a 

week-long visit 

with I.evine. 

• 

I'he Whitney Museum, which is the city's 

newest art showca.Ke aiul taking the edge off 

the popularity of the Museum of Modern 

Art. will he the site of some scenes from 

Paramount's new James Cobiirn starrer, 

"T.P.A." Tire title means "The President's 

Analyst." Another Paraniount location 

team 

coming in next week will be Jack Lemmon 

and Walter Matthau to shoot .some sequences 

in the picturesque upper West Side 

for the movie version of "The Odd Couple," 

Neil Simon's Broadway smash. 

• 

Columbia is offering $500 for the recovery 

of the original art, created by Playboy 

artist Leroy Neiman for Charles K. Feldman's 

"Casino Royale," which was stolen 

from the Loew's Capitol lobby during the 

film's first-run engagement. 

• 

Paramount has three magazine breaks currently 

on the newsstattds: Laura Devon, the 

girl frieiul of Peter Gunn in "Gunn." is featured 

in the July issue of Esquire; Michael 

Caine is the interview subject in the July 

Playboy, and producer Ivan Tors is profiled 

in this week's issue of Time in the "Show 

Business" section. 

• 

More than 50 top fashion editors and 

writers attended a fashion show at the Plaza 

Hotel last week to see the first public showing 

of the costumes designed by William 

Travilla for 20th-Fox's "Valley of the 

Dolls." Barbara Parkins, Patty Duke. Sharon 

Tate and Susan Hayward are the gals who 

wear the gowns in the film. 

• 

Rayburn Wright, the Radio City Music 

Hall's co-director of music, received a University 

of Rochester alumni citation at the 

school's commencement exercises. He has 

been with the Music Hall .since 1950 and 

is a graduate of the Eastman School of 

Music at the University of Rochester. 

• 

At press time. United Artists has moved 

into first place in the Motion Picture Industry 

Softball League by downing Movielab, 

8-7. 

• 

Alene Strausberg, daughter of Mr. and 

Mrs. Solomon M. Strausberg. was married 

Thursday (8) in the Plaza Hotel here to 

Roland David Gwyn-Rees of Amersham, 

Buckinghamshire, England. The couple will 

live in England. Mrs. Solomon Strausberg 

is board chairman of the Interboro circuit. 

• 

Seven Arts Associated Corp. and the J. B. 

Williams Co. have made contributions of a 

gift for every golfer participant in the 1 6th 

annual film industry golf tournament being 

sponsored this week by the New York 

Cinema Lodge of B'nai B'rith at the Briar 

Hall Golf and Country Club, Briarcliff 

GUEST AT LUNCHEON—Mario 

Cecchi Gori, producer of Joseph E. 

Levine's "The Tiger and the Pussycat" 

and "Catch As Catch Can" (the latter 

title for use outside the U.S. only), was 

guest of honor at a press luncheon 

Tuesday (6) at the Four Seasons Restaurant 

in New York, where additional 

Levine-Gori film collaborations were 

announced. In the photo, left to right: 

Leonard Lightstone, Enibas.sy executive 

vice-president; Gori; Gila Golan, 

co-star in "Catch As Catch Can," and 

Joseph Levine, president of Embassy. 

Manor, N.Y. National Screen Service has 

again donated the prizes for the foursome 

winners and ABC Consolidated for the 

foursome runnersup. 

• 

Sandy Dennis, who is going to the Moscow 

Film Festival in July with her Warner 

Bros, film "Up the Down Staircase," is 

studying Russian in preparation. Another 

star making the trip is Kirk Douglas, but he 

speaks the language fluently having a Russian 

ancestry. "The Way West" and "The 

War Wagon" will give the USSR a look at 

Douglas. 

Coca-Cola Golf Tourney 

Held for Rogers Board 

NEW YORK—The Coca-Cola golf tournament 

was held on the first afternoon (8) 

of the three-day Will Rogers Memorial 

Fund weekend at the Whiteface Inn. Lake 

Placid, for members of the communications 

and entertainment industries who traveled 

to the Adirondacks for the annual Will 

Rogers board of directors meeting and visit 

to the Hospital and O'Donnell Memorial 

Research Laboratories. 

Three major prizes of gift certificates to 

Saks Fifth Avenue in the amount of $100, 

$75 and $50 were won by Charles Alicoate, 

publisher of the Film Daily: Arkie TrcDto, 

American Seating Co., and John E. Currie, 

National Theatre Supply Co., respectively. 


. . Franco 

^(McUm ^CflMt 

pHF BRITISH FILM industry Ihroiigli 

united action has convinced the government 

to accept its proposals for a voUinlary 

implementation of the Monopolies Report 

on the supply of films for exhibition in 

cinemas, last week it was announced that 

the Rank Organization and Associated British 

Picture Corp. had agreed to extend the 

practice of flexible booking; that both the 

Cinematograph Exhibitors Ass'n and the 

independent exhibitors had agreed to recommend 

to their members to adopt a flexible 

attitude to the booking of films; that 

the industry would establish a trade disputes 

committee and an appeals committee to 

deal with disputes over the allocation of 

films on their merits; that no cinema should 

to show '"Look at Life" magazine programs 

not more than 39 weeks each year instead 

of the present 52. In the remaining 13 weeks 

ihey will book other documentary and short 

films on their merits; that no cinema should 

operate bar on a 35mm film for more than 

four weeks after starting to show the film. 

In the case of 70mm films, a maximum bar 

of 16 weeks will apply in an existing situation; 

that the Kinematograph Renters Society 

would not make the hiring of any film 

conditional upon the acceptance of other 

films and also undertake to rescind the 

three recommendations which the Monopohes 

Commission proposed they should 

rescind. 

Confirmation that the government was in 

full support of the trades recommendations 

came from Douglas Jay. president of the 

Board of Trade, who said last week in the 

House of Commons: 'T am satisfied that this 

settlement should go a long way to improve 

the competitive conditions in the film industry 

and I welcome the spirit in which 

the various sections of the industry have 

collaborated in reaching it." 

One of the biggest programs of British 

feature production was announced 

last week by United Artists' head of production 

David Chasman. who reported that 15 

features will have started or been completed 

by the end of summer and that five others 

will 

begin preparation before the end of the 

year. The films are the Mirisch Corp. "Inspector 

Clouseau." with Alan Arkin. which 

began last week at MGM Boreham Wood 

Studios, produced by Lewis Rachmil and 

directed by Bud Yorkin. Also starting production 

at the same time was "Sinful 

Davey," the John Huston picture produced 

by William Graf with John Hurt and Nigel 

Davenport and to be shot at Ardmore 

Studios; "Salt and Pepper," starring Sammy 

Davis jr. and Peter Lawford, to be produced 

by Milton Ebbins and directed by Richard 

Donner at Shepperton Studios, starting June 

26, and "Twist of Sand," starring Richard 

Johnson, produced by Fred Engel and directed 

by Don Chaffey on location in Malta 

By ANTHONY GRUNER 

and Tripoli. A week later. "The X Men" 

starts in Scotland and at MGM Boreham 

Wood Studios for Oakmont- Mirisch under 

producer John Champion and director 

Irving Tcmaner. Next comes Albert R. 

Broccoli's musical fantasy, "Chitty Chitty 

Bang Bang," which begins shooting July 17 

imder Ken Hughes at Pinewood Studios 

starring Dick Van Dyke and Sally Anne 

Howes. On September 4, Edward Small begins 

his courtroom drama. "Hostile Witness," 

at Shepperton Studios, starring Ray 

Milland. who will also direct. In November. 

Billy Wilder arrives in London to produce 

and direct "The Private Life of Sherlock 

Holmes" for Mirisch. Other UA films in 

preparation include the next James Bond 

film. "On Her Majesty's Secret Service." 

which will be jointly produced by Harry 

Saltzman and Albert "Cubby" Broccoli: 

Saltzman is also preparing "Written in the 

Sand" for Michael Caine, to be directed by 

Rene Clement. Bryan Forbes will be directing 

"Brigadier Gerard" which Henry Lester 

and Gene Gutowski will produce. Producer 

will film a comedy called "Three Cheers for 

Nothing" and Walter Shenson has his new 

picture starring The Beatles to go into production. 

In addition to these future offerings, 

Chasman pointed out that the company has 

a number of others in post-production stage, 

including Saltzman's "Billion Dollar Brain" 

with Michael Caine; Max J. Rosenberg and 

Milton Subotsky's "The Eliminator" with 

Richard Johnson: John Danischewsky's 

"Avalanche" and Gerry and Sylvia Anderson's 

"Thunderbirds II." 

Delegates from 13 Eastern Hemisphere 

territories where the Rank Organization has 

film distribution outlets arrived in London 

last week for a sales and publicity convention, 

the highlight of which was the presentation 

of three important films for which 

Rank has distribution rights either worldwide 

or in the Eastern Hemisphere. They 

were Ken Annakin's color production. "Tlie 

Long Duel," a factual adventure drama, 

starring Yul Brynner and Trevor Howard, 

based on events in India during 1920; 

"Stranger in the House." the Dimitri de 

Grunwald suspense thriller, directed in color 

by Pierre Rouve from the Georges Simenon 

novel, starring James Mason. Geraldine 

Chaplin and Bobby Darin, and "The Magnificent 

Two," the Hugh Stewart comedy 

in color, starring Eric Morecambe and Ernie 

Wise in their third comedy for Rank. The 

latter film's title overseas will be "What 

Happened at Campo Grande?" 

W. H. Jamieson, director of sales for the 

overseas film distribution division, presided 

at the convention which was opened and 

closed by Colan MacArthur, the managing 

director. 

An original screenplay by Alistair Mac- 

Lean, "Where Eagles Dare," is to be filmed 

by Jerry Gershwin and Elliott Kastner for 

MGM. Starring Richard Burton, this is a 

World War espionage drama scheduled to 

start in November in Austria or Switzerland 

. Zeffirelli's "Romeo and 

Juliet" is to be produced by Anthony Havelock-Allan 

and John Brabourne for Paramount 

release, with two young unknowns, 

Leonard Whiting, age 16, and Olivia Hussey, 

age 15, playing the principal roles. 

A significant meeting was held last weekend 

at the Cafe Royal between the leaders of 

the American and British film technicians 

organizations: the Directors Guild of America 

and the Ass'n of Cine Technicians. 

Among the items which were discussed were 

the payment of residuals when films were 

shown on television and the mutilation of 

these features when shown on the small 

screen. Leaders of the DGA included 

George Schaefer. vice-president from New 

York; Delbert Mann, vice-president from 

Hollywood; John Rich, treasurer; Joseph 

Youngerman, national executive secretary; 

David Zeitlin, editor of the DGA magazine; 

George Stevens, former DGA president, and 

George Sidney, national president. Before 

the conference. ACTT presented Sidney 

with an honorary membership to the British 

union and Sidney, in turn, presented an 

j 

honorary membership to the DGA to 

ACTT's president. Among the British dele- 1 

gation were directors Sir Carol Reed, Lewis 

| 

Gilbert, Jimmy Hill, Karel Reisz and Jo 

Losey. 

i^ ^ if 

News in brief: APJAC is to film "The 

; 

Lonely Passion of Judith Hearn" entirely on 

location in Belfast next year. Jerome Hell- 

, 

man will produce and Irvin Kirshner will 

direct from a screenplay written by Brian 

Moore, author of the novel. A second 

APJAC production which is scheduled for 

United Artists release is "The Midnight 

Cowboy," which will be produced by Hellman 

and directed by John Schlesinger from 

the James Leo Herlihy novel and scripted 

by Jack Gelber . . . Ted Richmond comes 

to Europe shortly to film "Red Sun" for 

Paramount. Based on an original story by 

Laird Koenig, the film is about the adventures 

of two men and a beautiful Japanese 

girl . . . "Angel" is to be filmed later 

this year by National General Productions 

from a screenplay by Mel Chaitlin based on 

the novel of Mark McShane entitled "The 

Passing of Evil." Jules Schermer, NGP 

vice-president in charge of production, will 

be supervising the preproduction stages of 

the film which is set in London and calls for 

a cast of six international stars. 

The 20th Century-Fox production of 

"Nine Tiger Man" will be on location in 

England later next month with George 

Cukor directing and Gene Allen producing. 

The film is a romantic story set in India 

during the mutiny and was written by Lesley 

Blanch. Robert Shaw has been assigned the 

lead in the picture, sequences of which will 

Hammer pro- 

be filmed in India . . . The 

duction of "The Legend of Robin Hood" 

has now been changed to "A Challenge for 

Robin Hood." 

E-6 BOXOFFICE :: June 19. 1967 

j

I 

I ization 

I 

I 

from 

I 

establish 

I world 

I 

representative 

I 

for 

I 

i 

I 

ROCHESTER, 

j 

N.Y.—The Kodak Park 

Works engineering division of Eastman Koi 

dak 

I 

I 

will be accepted by Norman F. Beach, vice- 

president and general manager of Kodak 

Park Works, on July 8 in Hartford, Conn., 

the annual meeting of the society. 

June 10, Kodak was honored by the 

New York State Society of Professional Engineers 

at its annual meeting, when William 

j 

I 

during 

I On 

I 

Movielab Starts School 

To Train Technicians 

NEW YORK—Movielab, Inc., has established 

its own "in-plant school for the education 

and training of film technicians in a 

processing laboratory." which, accordhig to 

company president Saul Jeffee, will help 

"fill 

the vacuum that government and industry 

ignore." 

Jeffee said last week that "There is no 

such school in the U.S. or. as far as I know, 

within the orbit of Western Culture. It is 

my hope that the school will be able to expand 

its horizons to encompass courses on 

the highest technical level and provide incentives 

for those in our employ who wish 

to progress." 

Attendance at the classes, which are held 

daily on Movielab's premises, is mandatory 

for all new workers. Jeffee is now in the 

process of preparing long-range curricula 

for special courses covering all phases of 

laboratory processing. The basis courses 

now cover a three to six-week period with 

30 students presently in attendance. From 

250 to 300 Movielab employes will be enrolled 

in the school during the first year of 

operation at current estimate. 

Pablo Weinschenk, who previously was 

chief engineer of Alex Laboratories in Argentina, 

is supervising the instruction. Jeffee 

emphasized that the school is being conducted 

with the full cooperation of the Motion 

Picture Laboratory Technicians. Local 702. 

lATSE. and its president C. W. Vitello. 

Movielab's John Kowalak 

To Conference in USSR 

NEW YORK— Movielab vice-president 

John J. Kowalak has left for the U.S.S.R. to 

participate in the forthcoming conference of 

the International Organization for Standard- 

scheduled for June 14 to 28 in 

Moscow. 

The lOS session brings together experts 

50 national standardization bodies to 

uniform standards and promote 

trade through greater interchange- 

1 

ability of goods and improved international 

I understanding. Kowalak will serve as a U.S. 

on the technical committee 

cinematography standardization. 

Two Engineering Awards 

Won by Eastman Kodak 

Co. has won the 1967 industrial professional 

development award of the Nation- 

I 

al Society of Professional Engineers, which 

D, McFadden, assistant director of the engineering 

division at Kodak Park Works, 

accepted a citation and scroll commending 

Kodak for its excellence of industrial professional 

development in 1967. 

BUFFALO 

Jo-Mor's new Stutsoii Theatre will open 

Tuesday (27) at Irondequoit with a preview 

oh "The Dirty Dozen," sponsored by 

the Park Avenue Hospital Women's Auxiliary. 

Proceeds will go to the new Parkridge 

Hospital. The 450-seater will have its public 

opening the following night. John R. Martma 

and Morris P. Slotnick are top officers 

of Jo-Mor, with Bill Laney as general manager. 

Snow While and the Seven Dwarfs from 

Disneyland were here to promote the Disney 

reissue, which will open Wednesday (21) at 

Cinema L where Lou Levitch is managing 

director. 

Producer Harold Hecht, in Rochester to 

promote "The Way West," opening soon 

at the Stutson, said this summer he will 

began filming "Kid Shelleen," a sequel to 

"Cat Ballou," with Lee Marvin in the title 

role. 

Art Welch, projectionist at Panther's 

Granada Theatre, is sporting a new sports 

car . . . James A. Manuel is business promoting 

his summer programs at the Geitner 

Theatre in Silver Creek, N.Y. 

Bennett Cerf, president of Random House 

Publishing Co. and long-time panelist on the 

"What's My Line?" TV show, was in the 

city as guest of Milk for Health, the dairy 

farmers' organization, at the high school 

editors' conference in the Statler-Hilton 

Hotel. 

Mike Klein, Warner Bros, branch manager, 

tradescreened "The Naked Runner" 

Saturday (17) and "The Family Way" Friday 

(9) in the Operators screening room. 

Herb Schwartz, Columbia exchange manager, 

returned from his company's Miami 

sales meeting with enthusiasm for summer 

and fall product, which he believes should 

keep booker Jerry Yogerst busy. 

Norm Fader, MGM fieldman, was here 

working on "Hot Rods to Hell," which has 

been booked for the Abbott, Bailey, Riviera 

(North Tonawanda) and Wehrle and Lake 

Shore drive-ins. He also worked on "Don't 

Make Waves," scheduled for the downtown 

Center Theatre and 129 Drive-In. 

A former employe of the Seneca Theatre 

at Seneca, in a letter published in "Everybody's 

Column" in the Evening News, said 

the "rumors spread by a small minority 

caused the closing" of the house. For years 

the Seneca was an outstanding community 

theatre and part of the late Michael Shea's 

circuit. The theatre had been operated by 

Harry E. Lotz, son of Harry E. Lotz, onetime 

manager of the old Realart exchange 

on Filmrow. 

Reservations are coming in for the testimonial 

dinner honoring Dan Houlihan, 

Paramount branch manager who was transferred 

to Washington to head the exchange. 

A cocktail hour will begin at 6 p.m. Monday 

(26) in the Tent 7 clubrooms, followed by 

the dinner. Making up the reservation 

committee are Jack Chinell, Ken Reuter and 

Clint l.aFlamnie. 

The Niagara unit of the American Theatre 

Organ Enthusiasts has restored the 

Wurlitzer pipe organ at the Riviera Theatre 

at no cost to the management (Frank Guzzeta). 

The organization rented the theatre 

Monday (26) for a program, featuring organist 

Lowell C. Ayars and a silent film "Poor 

Fish," starring Charlie Chase. Admission 

will be $1. 

Dick Aaron, Variety Club entertainment 

chairman, has appointed a committee for 

the annual golf party in July. Members are 

Jake Stefanon, Jack Chinell and Hugo Di- 

Guilio . . . Joe Mintz, active in Tent 7 

affairs, sent ten tickets to the tent for the 

Shrine Circus. These were given to patients 

at the Children's Hospital. The circus was 

Friday through Sunday (16-18) in Memorial 

Auditorium. 

Sidney J. Cohen, NATO of New York 

State president, has been appointed an admiral 

of the flagship fleet by president C. R. 

Smith of American Airlines. 

Columbia's Jordan on Tour 

To Latin Am. Exchanges 

NEW YORK—Marion F. Jordan, executive 

vice-president of Columbia Pictures 

Int'l, is off on a month-long tour of the 

company's Latin American branches. The 

purpose of his visit is to familiarize himself 

with the various Latin American territories 

and to discuss first hand with company 

branch managers the upcoming Columbia 

product. 

Jordan will be visiting the Dominican 

Republic, Puerto Rico, Venezuela, Panama, 

Colombia, Ecuador, Peru, Chile, Argentina, 

Uruguay and Brazil. 

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were 

. . The 

WASHINGTON 

Qunimcr film eiilcrlainnicnt tor underprivileged 

children was discussed by 

Vice-President Hubert Humphrey Thursday 

(8). He is chairman of the President's 

Council on Youth Opportunit\. Film industry 

members have been invited to serve 

on the local entertainment task force to help 

make the national capital area a "model" 

in recreation programs. Attending the 

luncheon-meeting branch 

, managers 

Edwin Bigley. United Artists: Otto Ebert, 

MGM, and Jerome Sandy, AIP, who also is 

Variety Club chief barker. Morton Gerber, 

head of District Iheatres. was the exhibitor 

representative. George Fishman. Warner 

Bros., was in Atlantic City and unable to attend. 

Ernest Johnson, Buena Vista and Paramount 

publicist, and Sid Zins, Columbia 

publicist, were on hand. 

Dan Houlihan, transferred from the Buffalo 

exchange to head the local Paramount 

branch, was introduced to area exhibitors at 

luncheons here and in Baltimore by Phil 

Isaacs, eastern and southern division manager. 

Former exchange manager Ted Krassner 

has not announced his future plans. 

Also introduced was new salesman Dan 

Fellman, son of Nat Fellman of the Stanley 

Warner home office. Young Fellman returns 

here from the Dallas exchange. Herbert 

Thompson, former salesman, has 

joined Associated Pictures, headed by Phil 

Glazer, as general sales manager. 

Scenes for Paramount's "T.P.A." ("The 

Presidents Analyst"), were shot last week 

at the Ellipse, Smithsonian, Supreme Court, 

Dulles Airport and the Lincoln Memorial. 

The cast includes James Coburn, Joan Delaney 

and Severn Daren. 

Wineland's 1,000-seat New Carrollton 

will hold a posh invitational opening Tuesday 

(20). The Carrollton (Md.) mayor will 

officiate at the opening ceremony, which 

will feature a strip of film, instead of the 

traditional ribbon. The theatre will open to 

the public Wednesday. 

Arthur Friedman, UA salesman, has been 

transferred from the Boston office to the 

exchange here. His brother is UA branch 

manager in Philadelphia. 

Jules Lapidus of the Warner Bros, home 

office and Mort Magill, Buena Vista district 

manager, headquartered in Philadelphia, 

were visitors to their respective exchanges. 

Fred Sapperstein, Columbia branch manager, 

returned from Miami Beach where he 

attended his company's national sales meeting 

(9-13). 

Columhia publicist Sid Zins was in Norfolk 

on a campaign for "The Taming of the 

Shrew." His son Alan has been discharged 

from a hospital following surgery. 

Ben Bache, Warner Bros, branch manager, 

launched the Will Rogers fund drive 

Monday (5) at the 20th Century-Fox screening 

room. He was substituting for the new 

Paramount branch manager Houlihan. 

Women of Variety Installs 

Officers at Pittsburgh 

PlITSBURGH— Mrs. David Silverniaii 

was installed as president of the Women of 

Variety, succeeding Mrs. Joseph Price, at 

the annual president's luncheon in the Bigelow 

Apartments. Harry Kodinsky, Variety 

International representative, was the installing 

officer. 

Other officers are Lois Werl, vice-president; 

Mrs. Marco Sacco and Mrs. Charles 

Levey, secretaries; Mrs. Jack Kaufman and 

Esther Middleman, assistant secretaries; 

Mrs. John Copcland, treasurer; Mrs. James 

DeStout. assistant treasurer; Mrs. James 

Nash, financial secretary; Mrs. Bert Stearn, 

audiii)!, and Mrs. Ed Steele, ass't auditor. 

BALTIMORE 

. . Leon 

phe Edmondson Village Theatre and shoping 

center have been sold to Sam Weinberg 

of Honolulu, Hawaii. I. M. Makover 

will continue as general manager . 

Back, general manager of Rome Theatres, 

was in Washington and took part in a golf 

match with Morton Gerber, president of 

District 

Theatres. 

Phil Isaacs, Paramount eastern division 

manager, held a luncheon-meeting Tuesday 

(1.3) to introduce Dan Houlihan, transferred 

from a similar post in Buffalo to head the 

Washington exchange, and Daniel Fellman, 

new salesman from Dallas. 

Phil Glazer, president, announced he 

appointed Herbert Thompson, former Paramount 

salesman, as general manager of 

Associated Pictures. 

A testimonial dinner was held for 

Thompson Wednesday evening (14) in the 

Edmondson Village Hall. Industryites on 

hand included Vernon Nolle, Fred Schmuff, 

John Emanuel, John Recher, Mike Leventhal, 

Lou Gaertner, L M. Makover, Wilbur 

Brizendine, Howard Wagonheim, Walter 

Gettinger, Fritz Goldschmidt, Judge Joe 

Grant, Jack Fruchtman, Aaron Seidler, Dan 

Sattler, Jack Levin, Leon Back, Victor Savadow, 

Mickey Hendricks, Joe Walderman, 

Ed Flax, T. T. Vogel, George Brehm, Irwin 

Cohen, Moe Cohen, Phil Glazer, Dan Weinberg, 

Harry Bondurant, William Meyers, 

Ray Thompson, George Krieger, Abel Cap- 

Ian, George Kelly, Jack Howel, Phil Isaacs, 

Pete Prince, Harry Hower, Ross Wheeler, 

Fred Sapperstein, Chick Wingfield, Ed 

Kimple. 

Francia Feikin, JF Theatres publicity department, 

already has started a campaign 

for the November 2 Hippodrome opening 

of "Gone With the Wind" reissue in 70mm. 

Shore Takes Over Theatre 

NEW YORK—Shore Theatres Corp. has 

taken over the Columbia Theatre in Far 

Rockaway. It will be renovated and refurbished 

and open with the new name, the 

Town Theatre. According to Shore president 

Martin Wurtzberg, the theatre should 

be ready by late June. 

PITTSBURGH 

Q.eorge Stern of Associated Theatres is area 

chairman for the annual Will Rogers 

Hospital campaign . . . Jimmy Totman, 

Stanley Warner zone manager in New England 

six years and formerly associated with 

SW and Warner Bros, in Pittsburgh, will partially 

withdraw from theatre circuit activity, 

tapering off until he retires. 

Mrs. C. W. Murphy, communications 

chairman of the county Federation of Women's 

Clubs, presented a plaque to Wales' 

young actor Hywel (HEWell) Bennett, who 

makes his first screen appearance in Warner 

Bros.' "The Family Way," which will 

open July 12 at the Squirrel Hill Theatre. He 

was here to exploit the picture. 

The 43rd annual meeting of the Tri- 

State Ass'n, lATSE, was held in the Viking 

Motel, with Pittsburgh Local 171 as host. A 

number of lA executives were on hand, as 

were leaders from Ohio, Pennsylvania and 

West Virginia. The association will meet 

next year in York, Pa. 

Frank Silverman, Columbia branch manager, 

is back from a sales meeting in Miami 

Beach. 

Gabc Rubin, veteran theatreman. is president 

of the Pipers, Pittsburgh's entry in the 

American Basketball Ass'n. He signed a 

three-year contract for holding the games 

in the civic arena. 

Legislation in the general assembly hopper 

would legalize horse racing and parimutuel 

betting. Another bill would authorize 

a state lottery. 

Paramount's "Barefoot in the Park," 

sneaked at Morris Finkel's new Chatham 

Cinema, will open at the house in early 

August . booking and collection 

drive of 20th-Fox will end July 15, according 

to Ben Felcher, branch manager. 

Ernie Stern has docked his 60-foot 

cruiser, which he brought up from Florida 

via inland waters, on the Allegheny River. 

MGM has a long-term lease at 1623 

Boulevard of the Allies and will not change 

its address. Columbia, also at that address, 

will move into the Fulton BIdg. by next fall. 

Stan Kaufman, ADV Agency, reports exhibitors 

are ordering more heralds than ever 

before, and he is receiving a lot of outside 

offset printing business at the Filmrow shop. 

Chas. Schlaifer Receives 

Mental Health Fellowship 

NEW YORK — Charles Schlaifer was 

given a special honorary fellowship on 

June 6 by the Postgraduate Center for 

Mental Health at its annual graduation 

ceremonies at the Carnegie International 

Center. 

Schlaifer heads his own advertising agency, 

which is active in the motion picture 

industry. He has been active in the mental 

health field 

for almost 20 years. 

E-8 BOXOFFICE ;: June 19, 1967

OLLYWOOD 

NEWS AND VIEWS THE PRODUCTION 

(Hollywood Office—1714 Ivar St., Room 205. Phone: HO 5-1186) 

Mirisch Production 

AtAll-TimeHigh 

HOLLYWOOD — With "Sinful 

Davey" 

starting last week under the direction of 

John Huston, the Mirisch Corp. reported 

that it had reached its most extensive level 

of production at any single time in its tenyear 

history, with five important features 

currently before the cameras with a total 

production cost of more than $19,000,000. 

Harold J. Mirisch. president of the independent 

filmmaking company, also reported 

that two additional films are scheduled to 

Legin before the end of the year, bringing 

the company's slate to seven for 1967 and 

raising the negative cost to more than $25 

million. All features will be released through 

United Artists. 

"Sinful Davey," which Huston is directing 

in Ireland, is a ribald comedy about a 

19th Century Scottish "mod," with John 

Hurt in the title role and Robert Morley 

co-starring. 

Now in his third consecutive film with 

Mirisch, Norman Jewison began producing 

and directing "The Crown Caper" Tuesday 

(6) on locations in Boston. A suspense 

romance, the film stars Steve McQueen, 

with Faye Dunaway and Paul Burke costarred. 

Alan Arkin stars in the title role of 

"Inspector Clouseau," which started filming 

Thursday (1) in London, with Lewis J. 

Rachmil producing and Bud Yorkin directing. 

Also returning to the company in a 

current film are Peter Sellers and Blake 

Edwards, now producing "The Party," in 

which Sellers stars as a confused East Indian 

actor who accidentally gets invited to a 

lavish Hollywood party. Edwards is producing 

and directing. 

The first Mirisch picture to go into production 

this year was "Attack on the Iron 

Coast," now shooting in London, with Lloyd 

Bridges starring, Paul Wendkos directing and 

John C. Champion producing. 

Two films now in preparation are Billy 

Wilder's "The Private Life of Sherlock 

Holmes," in which Walter Matthau has 

been signed to star as Professor Moriarty. 

and "Submarine X I," which John C. Champion 

will produce upon completion of "Attack 

on the Iron Coast." 

In nine years, Mirisch has presented 36 

films. This year, the company released "How 

to Succeed in Business Without Really Trying" 

and has three additional films slated for 

release the next few months. These are "In 


PRODUCERS GUILD OFFICERS—Here are the new officers and directors 

of the Producers Guild of America. Seated are, left to right, Frank McCarthy, 

secretary; William H. Wright; Aubrey Schenck, treasurer; Stanley Rubin; Saul 

David and WilUam Froug. Standing, left to right, Lou Greenspan, executive director; 

Robert Cohn; Philip Barry jr.; Leonard Freeman; Norman Felton, president; 

David Dortort, vice-president; Richard Wilson; David Weisbart and Jack 

Warner jr. 

the Heat of the Night," starring Sidney 

Poitier and Rod Steiger, produced by Walter 

Mirisch and directed by Norman Jewison, 

set for summer release; "Hour of the Guns," 

starring James Garner, Jason Robards and 

Robert Ryan for producer-director John 

Sturges, for fall release, and "A Garden of 

Cucumbers," starring Dick Van Dyke, 

Barbara Feldon, Edith Evans and John 

McGiver, directed by Delbert Mann and 

produced by Walter Mirisch, for Christmas 

release. 

Paramount Joins Domestic, 

Foreign Publicity Units 

HOLLYWOOD — Paramount 

Pictures" 

studio publicity department, which previously 

had domestic and foreign divisions, has 

been consolidated into one operation, under 

the supervision of Bob Goodfried, studio advertising-publicity 

manager. 

In announcing the new arrangement. Joseph 

Friedman, vice-president of advertising 

and public relations, said the updated, integrated 

service is part of Paramount's continuing 

program of establishing a unified 

worldwide procedure for all of its marketing 

and merchandising programs. 

Paramount's consolidation of foreign and 

domestic publicity at the studio brings an 

end to the long-time Hollywood practice of 

handling the American and international 

press corps as separate entities, it was pointed 

out. 

Gregory Peck Elected 

Academy President 

HOLLYWOOD—Gregory Peck has been 

e'ected president of the Academy of Motion 

Picture Arts and Sciences 

for 1967-1968. 

Other officers 

e'ected for the coming 

year and the Academy 

branches they represent 

include Elmer 

Bernstein (music), 

first vice-president; 

Steve Broidy (administrators), 

second 

vice-president; H a 1 

Elias 

(short subjects), 

secretary; Hal Mohr (cincmatographers). 

assistant secretary; Macdonald Carey (actors), 

treasurer; and Walter W. Mirisch 

(producers), assistant treasurer. 

Peck formerly was the Academy's first 

vice-president. He has been an actors branch 

represenlali\e on the board of governors 

since 1964. 

Bernstein has been second vice-president 

for the past year. Macdonald Carey, assistant 

treasurer. Broidy has been a governor 

for nearls eight years. Mirisch a governor 

since 1964. This will be the 12th successive 

term Elias has served as secretary, and the 

eighth that Mohr has been assistant secretar\. 

Gregory 

Peck 

W-1

(I5achdtdue 9i 

pAR ABOVE and beyond the call of an 

ordinary film for boxoffice receipts is 

the task of an extraordinary high-grossing 

phenomena of this industry. In this class, 

"The Sound of Music" is making history, 

while in the foreign-language class, "A Man 

and a Woman" is doing the same for its 

American distributor. Less noticed, but 

equally as important, is the impact of a film 

on a particular theatre. Such is the case of 

Allied Artists' Los Angeles run of "A Man 

and a Woman" at the Regent Theatre in 

Westwood. near the 35,000-student UCLA 

campus. 

Max Laemmle. ouner of the Regent, 

(bought this extraordinary enough to phone 

BoxoFUtE to say the film had grossed 

enough at the house to pay for the theatre, 

and this in its .second-run situation (a moveover 

from the Fox West Coast Lido, where 

it had plaved for I I weeks and grossed 

S7I,000). 

.Asked if this film was a near recordbreaker 

in the Los Angeles-Southern California 

area for a foreign-language film, 

Laemmle said it was. 

"A Man and a Woman" has taken in 

more than $330,000 in its playdates here," 

said Laemmle. "I believe this constitutes a 

record of all time for foreign-language films. 

"La Dolce Vita," which played in a day-anddate 

situation, brought in $325,000 when it 

played the Music Hall and the Beverly 

Canon. We are only in the middle of our 

run, and the tremendous audience response 

continues," he said. 

Discussing the fact that the cost of building 

this new house was recouped from this 

one film during a 25-week period, Laemmle 

said the theatre will celebrate its first anniversary 

September 7. 

WITH SYD 

CASSYD^ 

The proud and successful owner did 

point out the important fact was he had a 

favorable deal, which was due to his negotiating 

ability, and the fact that this was 

a moveover, classified in some places as a 

"second run." There is no doubt that the 

picture had several things in its favor, even 

before it became an Academy Award winner, 

he said. Its extraordinary quality of 

message and production values, proximity 

to a location which is a natural for the 

intellectual quality of this film, its description 

in Hollywood as a "motion picture 

man's motion picture" and the fact that it 

was playing during the time when the 30,000 

members of this entertainment colony 

wanted to see it. This last, in itself, is not 

enough to justify such a success, for it is the 

public which is interested and is buying. 

Close to the Regent Theatre, construction 

of another Laemmle house started in the 

same year. On June 30, following a two-day 

sold-out house of 657 seats, the premiere of 

Paramount's "Barefoot in the Park" will 

open the new Plaza Theatre. The house will 

be scaled at $2.50 with special daily matinees 

throughout the run. 

+ * * 

THE MAGIC OF GRIMM'S 

FAIRY TALES COME TO LIFE!^ 

^ . . _ 

FILMED . KING LUOWIG'S 

IFABULOUS CASTLE!-—-THC' 

In a business with strange sources of 

financing, Ferde Grofe, now a producer, 

arranged for a film at a crap table. Passing 

a galloping dominoes game going on in the 

Swiss Inn, over in Manila, Grofe said he 

stopped to watch. The three men at the 

table started a conversation and it worked 

into a deal. Grofe has just returned with his 

film, "War Kill," produced under the deal 

set up at the crap table. The film, starring 

George Montgomery, is being prepared for 

distribution with 12 more being planned. 

George Dew and Dimitri Tuason are part- 

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ners with Grofe in Balut Productions. The 

name was taken from the delicacy served at 

the inn and it describes embryonic duck 

eggs, an island food. 

The first film on which Grofe worked 

was sold here to television. Now the firm is 

coming into features, with "War Kill" 

liroughl in for $500,000. 

Heyward to Head AIP's 

European Production 

HOLLYWOOD— Louis 

M. "Deke" Heyward 

has been appointed director of European 

production by American International 

Pictures and will leave for London on Tuesday 

(20) to establish new AIP headquarters, 

it was announced by American International's 

company heads Samuel Z. Arkoff and 

James H. Nicholson. 

"This will be AIP's first move in setting 

up a permanent overseas production office 

to handle our rapidly expanding motion 

picture activities," stated Nicholson and 

Arkoff in announcing Heyward's promotion. 

Heyward's responsibilities will include the 

overseeing of independently produced AIP 

pictures in Europe as well as an imposing 

schedule of important co-production features 

for which arrangements were recently 

finalized, and also the acquisition of already 

completed motion picture properties. 

The first feature production to be filmed 

in conjunction with AIP's new foreign production 

office facilities will be "The Marquis 

de Sade," a drama to be produced 

from a screenplay by Richard Matheson. 

It will be made in England in affiliation 

with Anglo-Amalgamated Film Distributors, 

Ltd. of London with filming to be in color 

and Panavision. 

Charles Robinson Makes 

Tour of Eight Cities 

NEW YORK—Charles Robinson, who 

co-stars in 20th Century-Fox's reserved-seat 

attraction, "The Sand Pebbles," made a 

five-day whirlwind tour of eight cities in 

connection with openings of the adventure 

drama in Seattle, Portland, Wichita, New 

Orleans and Chicago. 

Additionally, Robinson will make appearances 

in Houston, St. Louis and New 

York, where the Robert Wise production has 

already opened. 

Robinson, press, radio and TV representatives 

from Seattle and Portland flew to 

New Orleans Tuesday (13) as part of a tiein 

between 20th and Continental Airlines, 

celebrating their inaugural flight from the 

Pacific Northwest to New Orleans. While 

in the Louisiana capital, Robinson was presented 

with the keys of the city by Bill 

Robert, executive secretary to New Orleans 

Mayor Victor H. Schiro. 

Robinson arrived in New York Friday 

(16) to make a return appearance on the 

nationally syndicated television program, 

the "Merv Griffin Show." before flying 

back to Los Angeles. 

MGM's "The Busiest House in Naples" 

concerns a hapless husband who believes 

his mysterious benefactor is a ghost. 

W-2 


Crown to Research 

Habits of Patrons 

HOLLYWOOD—Newton P. "Red" Jacobs, 

president of Crown International Pictures, 

has announced the formation of a 

psychological research department to explore 

in depth the theatre patron's mind. It 

will try to answer two basic questions of 

what will the patron want to see next and 

what t>pe of advertising campaign will attract 

them? 

"Trends begin and end quite suddenly." 

Jacobs said, "and with this department we 

will be in a better position to strike at the 

beginning of a cycle as soon as a new trend 

is detected in the fickle moviegoer's mind. 

"Getting in on the ground floor is very 

important for an independent company." 

he continued, "and we intend to 

be there at 

the beginning and. hopefully, first. Being 

independent also has its advantages, as we 

can make our decisions rapidly and move 

with the necessary speed to produce and exploit 

the subjects." 

Jacobs has assigned Crown executives 

Mark Tenser, vice-president; George Josephs, 

assistant to the president, and Jules 

Gerelick general sales manager, who. in addition 

to their other duties, will serve on 

this committee. Also on the committee are 

producer Robert Patrick and two theatre 

managers. Louise De Haven and Ross Wyse. 

Monthly meetings will be held with a 

psychologist and various exhibitors to take 

the public's pulse and analyze questionnaires 

will be to find what type of actor or actress 

a theatre patron likes to identify with and 

what kind of emotional experience they are 

looking for. 

that will be distributed at selected test theatres 

coast-to-coast. They also will hold personal 

interviews with moviegoers. 

Another interesting facet of this research 

Disney Employes' Children 

Receive College Grants 

HOLLYWOOD—Two additional full-tuition 

and five half-tuition scholarships have 

been given to children of employes of the 

Walt Disney Productions by the Disney 

Foundation. This brings the total to nine 

scholarships and twenty-four half scholarships 

since the awards were started. .Started 

in 1951 by the Disneys. the $200,000 initial 

sum has grown to $1,866,000. 

Directors of the foundation are Roy Disney, 

Sharon Dianne Miller, daughter of the 

late Walt Disney, and Richard T. Morrow, 

attorney. Their latest 

choices for full-tuition 

grants are Wendy Dishman. E. Carey Jones, 

Keith Keller, Eric Patterson and Torri 

Walsh. 

Wendy is the daughter of Arthur Dishman. 

Carey is the son of Edward Jones. 

Keith is the son of Raymond Keller; Eric 

is the son of Roderic Patterson, and Terri 

is the daughter of James Walsh, all employed 

by the studio. 

Winners can select the college of their 

choice in working toward a bachelor's degree. 

Full tuition brings a minimum of $1,- 


Disney's 'Happiest Millionaire Bow 

To Be Lavish Benefit for Cal-Arts 

HOLLYWOOD— Stars, producers, directors, 

writers and executives will honor Walt 

Disney in force Friday evening (23) at 

Pacific's Pantages Theatre for the premiere 

of "The Happiest Millionaire." 

To benefit Disney's life-long charity, the 

California Institute of the Arts, the premiere 

and parly following at the Palladium will 

feature all of the showmanship that Disney 

Studios and Disneyland can muster for the 

1.500 guests. 

The theatre will have a green-grass-garden-party 

look, with the Disneyland Band. 

string orchestras and 200 Disneyland hostesses 

greeting arriving guests. Argyle Street 

will have a 1.200-foot canopy down its 

middle, with live entertainment all along 

the way. 

Stars will arrive and depart by antique 

autos. and the Palladium will be transformed 

into a replica of the 1916 mansion of Philadelphia's 

eccentric millionaire Anthony J. 

Drexel Biddle. inside and out. The party, 

sponsored by Technicolor, will feature alligators, 

prize fighters, dancers, a giant cake 

baked by Helms, several orchestras and 

various and sundry souvenirs and surprise 

entertainers. 

Besides the cast. 

000 and half tuition $500. with an incidental 

$100 to winners for incidental fees and 

expenses. Special tests to determine winners 

are administered by Educational Testing 

Service of Berkeley. The selection committee 

is made up of people outside the Disney 

organization. 

Pasadena Playhouse Lists 

Hope Honorary Chairman 

HOLLYWOOD—Long in financial trouble, 

the Pasadena Playhouse has taken a 

new lease on life when Bob Hope was 

named honorary chairman of the association 

at 

its.annual meeting. 

Known as the training ground for many 

of today's stars, who tread its boards in the 

1920s and later, the playhouse is directed 

by TV producer Albert McCleery. A performing 

arts college is part of the complex. 

With the advent of television and the growth 

of Hollywood live-stage performances, the 

theatre has seen bad days. Plans are being 

made to change the situation. 

Producer Offers Picture 

In Israel Fund Campaign 

HOLLYWOOD—With the Israel situation 

still dangerous despite the clear-cut 

victory, producer Harold Cornsweet is offering 

use of his Israel-produced "Clouds 

Over Israel" to the Jewish Federation Council 

here for use in fund raising. The film was 

one of five foreign-language nominees, and 

will possibly be dubbed for further distribution. 

Fred MacMurray, Tommy 

Steele. Greer Garson. Geraldine Page, 

John Davidson, Lesley Ann Warren, Eddie 

Hodges, Joyce Bulifant, Paul Petersen and 

probably Gladys Cooper and Hermione 

Baddeley, a partial list of the Hollywood 

celebrities and executives who have accepted 

includes: 

Joan Crawford and Helen Hayes (from 

New York), Bob Hope, Sonny and Cher, 

Irene Dunne. Bobby Darin. Jane Wyman, 

Zsa Zsa Gabor, Eva Marie Saint, Nancy 

Sinatra jr.. Milton Berle, Chuck Connors. 

Annette Funicello, Maureen O'Hara, 

Michael Ansara, Barbara Eden. Suzanne 

Pleshette, Dean Jones, Fess Parker, Desi 

Arnaz, Ralph Edwards, the Thomas 

Sarnoffs. 

The Mervyn LeRoys, the Buddy Fogelsons, 

the Roy Disneys, the Richard Zanucks. 

the Jules Steins. Buddy Rogers, Cesar 

Romero, James MacArthur, Robert Stack, 

Robert Cummings. the George Bagnalls, the 

Abe Lastfogels, Walter Brennan, Buddy 

Ebsen, Kay Gable, Janet Blair. Frances 

Marion. John Gavin and the Patrick J. 

Frawleys. 

Chairman Mrs. Norman Taurog and her 

committee, including Sybil Brand, Irene 

Dunne and Rosalind Russell, are expecting 

a sellout. 

Universal City Hotel 

Starts Construction 

UNIVERSAL CITY—Ground was broken 

Monday (12) for the multi-million dollar 

Sheraton-Universal "Hotel of the Stars" 

at Universal City Studios. The 21-story, 

500-room luxury hotel, to be constructed 

on the southwest corner of the studio overlooking 

the Hollywood Freeway, will be the 

tallest building in San Fernando Valley and 

the first major hotel to be built there. 

Designed by William B. Taber, the structure 

will have a roof-top cocktail lounge 

with a panoramic view of the San Fernando 

Valley, a ballroom with a capacity of 1,000 

persons, a swimming pool with a cocktail 

lounge overlooking the pool patio, specialty 

stores and a parking area. 

Robert E. McKee General Contractor, 

Inc.. of Los Angeles will build the all-concrete 

hotel using new earthquake-proof construction 

methods. William K. Jakeman will 

be the project manager and Jim Higgins 

the superintendent of the construction. Mc- 

Kee also constructed the 15-story Tower 

BIdg. at the studio. 

Lee ARTOE CARBONS.^, 

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PORTLAND Public Interest in Mideast News 

\X7illiani Byrne, Warner Bros, branch manager, 

has returned to New York and 

will take a leave of absence for health reasons. 

Succeeding him here is Jesse Wright 

Reflected in 

LOS 

I 

! 

FREE TRAILER 

^ CATALOGS 

the eighth week of "The Taming of the 

ORDER ALL YOUR SPECIAL TRAILERS FROM Shrew" at the Crest. 

FILMACK 1312) HA 7-3395 

Aloddm The Sond Pebbles (20th-Fox), 4th wk. .150 

1327 S. Wabash Chicago, 60605 Centre Thoroughly Modern Millie (Univ), 

- III. 

3rd wk 250 

interest in the 

of Warners" San Francisco office. 

ANGELES— Public 

Mideast War was reflected at first-run boxoffices 

as people were reluctant to attend 

Journal Entertainment Editor Arnold theatres while "hot news" was being announced. 

Marks returned after two weeks in Canada 

As a result, the week's over-all 

and the New York area. 

grosses were soft although the American 

International Pictures' "Devil's Angels" 

Charles Robinson, 20th Century- Fox actor, 

who plays the ensign in Robert Wise's 

opened with a sound 200. 

(Average Is 100) 

Sand Pebbles," entertained with a Beverly The Bible (20th-Fox), 36th wk 110 

Bruin Two for the Rood (20th-Fox), 3rd wk. . . .575 

act at the Shriner's Hospital for Crippled 

Children. He arrived with his wife Cinerama Grond Prix (MGM), 25th wk 245 

Chinese How to Succeed (UA), I2th wk 70 

Crest Persona (Lopert), 5th wk 90 

Joan. They were dressed for the occasion Egyptian Howaii (UA), 35th wk 120 

Fine Arts Accident (Cinema V), 6th wk 100 

white tie and tails and formal evening gown Four Star The Endless Summer (Cinema V), 

—which caused something of a stir aboard 8th wk 180 

Hollywood-Paromount Doctor Zhivago (MGM), 

the jet northbound from Los Angeles 77th wk 110 

Lido Blow-Up (Premier), 25th wk 155 

"Boy, when that couple goes first class they Los Angeles, Pix Devil's Angels (AlP) 200 

go," was the comment of one pas- Music Hall A Mon for All Seasons (Col), 

26th wk 540 

Following luncheon, the couple Pontages Casino Royole (Col), 7th wk 1 80 

Picfoir 

another plane for Seattle where 

A Matter of Resistance (Royal) 75 

Regent— A Mon and a Woman (AA), 24th wk. .310 

they appeared before another group of children. 

Warner's Beverly The Toming of the Shrew 

(Col), 12th wk 110 

Warner's Hollywood Thoroughly Modern Millie 

(Univ), 9th wk 260 

Robinson and his wife will visit other 

Wilshire The Sand Pebbles (20th-Fox), 24th wk. 150 

cities en route to New York where he will 

"Thoroughly Modern Millie' 

do his act on the Merv Griffin Show. In a 

newspaper interview, he told how 

High 350 in San Francisco 

he was 

asked by a mother superior in Taiwan (while 

SAN FRANCISCO—"Thoroughly Modern 

Millie" has been at the Orpheum three 

"The Sand Pebbles") to do his act 

orphans. Before he left the island, he weeks and San Franciscans still are flocking 

had appeared before more than 

in to 

6,000 

enjoy the tunes and atmosphere of the 

children 

and had performed 19 shows—much flapper era, the big musical grossing 350 in 

like an old Keith-Orpheum circuit tour. 

the third week. With not a single new film 

appearing on the scene, "Don't Look Back" 

rated 280 in its third week for second place 

'Decent Literature' Group among the holdovers. The other high grosser 

was "Grand Prix." scoring 200 per cent 

Opens Los Angeles Office 

in its 19th week at the Golden Gate. 

HOLLYWOOD—Reported opening of a 

Alexondrio Cosino Royale (Col), 5th wk 100 

West Coast office of a Cincinnati pressure Alhombra, Crown, Esquire, Spruce Triple Cross 

group. Citizens for Decent Literature, was (WB), 2nd wk 120 

Balboa Doctor Zhivago (MGM), 2nd wk. at 

announced here by Operation Moral Upgrade 

in its newsletter. Financial backing is 

popular prices 1 60 

Cinema 21 You're a Big Boy Now (Seven Arts), 

4th wk 90 

being made by Readers Digest's De Witt Cloy Blow-Up (Premier), 21st wk 50 

Coliseum, El Rey, New Mission, Mission 

Wallace, who reportedly has great interest Perils of Pauline (Univ) 100 

Coronet Hawaii (UA), 33rd wk 70 

in CDL. About 300 units are reported in the 

Empire, New Royal, El Rancho Eight on the 

fight against pornography. 

Lam (UA), 2nd wk 130 

Golden Gote Grand Prix (MGM), 19th wk 200 

Lorkin Lo Vie de Chateau (SR), 2nd wk 60 

Metro The Toming of the Shrew (Col), 13th wk. 80 

Accept 50 Apprentices 

Music Hall Persona (Lopert), 3rd wk 50 

Orpheum Thoroughly Modern Millie (Univ), 

maximum of 50 ap- 3rd wk 350 

Parkside The Honey Pot (UA), 2nd wk 1 50 

for the joint Motion Picture Presidio Don't Look Back (SR), 3rd wk 280 

Electrical Technicians, Stage Door A Man for All Seasons (Col), 

19th wk '80 

Local 728, apprenticeship program United Artists—The Bible (20th-Fox), 24th wk. ,100 

Vogue 

were accepted in order of filing Thursday 

A Man ond a Woman (AA), 34th wk. . . 90 

at the Ass'n of Motion Picture and 

Twelve of 14 First Runs 

Television Producers. To apply, applicants 

Gross Above 100 in Denver 

had to be 18 to 30 and a high school gradu- 

DENVER— Exhibitors had one of the 

ate. 

better weeks of the young summer, marked 

by six features posting 200-300 per cent re- 

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sults and six others grossing between 100 

and 200 per cent. The highest percentage 

was the 300 for the third week "I, a 

Woman" at the Vogue Theatre, with 250s 

going to the third week of "Thoroughly 

Modern Millie" at the Centre Theatre and 

Lower LA Grosses 

Century 21 Casino Royale (Col), 7th wk 90 

Cherry Creek, Villo Italia The War Wagon 

(Univ), 3rd wk 200 

Continental The Bible (20th Fox), 35th wk 95 

Cooper Grand Prix (MGM), 20fh wk 160 

Crest The Taming of the Shrew (Col), 8th wk. . .250 

Denhom Hawaii (UA), 17th wk 120 

Denver For a Few Dollors More (UA), 3rd wk . .165 

Esquire—A Mon for All Seasons (Col), 17th wk. .175 

International 70 Triple Cross (WB), The Viscount 

(WB), 3rd w). 1 10 

Poramount El Dorado (Para) 215 

Towne A Man ond o Womon (AA), 5th wk 240 

Vogue I, o Womon (Audubon), 3rd wk 300 

Portland First-Run Grosses 

Aided by Rose Festival 

PORTLAND—With the Rose Festival at 

an end, most theatres here reported excellent 

boxoffice returns during the annual 

event which brings in thousands of visitors. 

"The Sound of Music" repeated 200 in the 

114th week at the Fox, a gross percentage 

matched by several other features. 

Bagdad A Man for All Seasons (Col), 9th wk. . .200 

Broadway 

Cinema 21 

The 

I, 

Bible 

Woman 

(20th-Fox), 

(Audubon) 

19th wk 150 

135 

a 

Eastgote Thoroughly Modern Millie (Univ), 

2nd wk 200 

Fox The Sound of Music (20th-Fox), 114th wk. 200 

Guild Georgy Girl (Col), 24th wk 200 

Hollywood Grand Prix (MGM), 19th wk 200 

Irvington Casino Royale (Col), 7th wk 150 

Music Box Eight on the Lom (UA), 2nd wk 200 

Off-Broadwoy A Mon and a Woman 

(AA), 3rd wk 200 

Orpheum For a Few Dollors More (UA), 2nd wk. 200 

Paramount Howaii (UA), 5th wk 200 

Villoge Tho Taming of the Shrew (Col), 4th wk. 200 

"Hombre' Strongest Grosser 

Among Seattle First Runs 

SEATTLE— "Hombre" held up well in 

a second week at the Coliseum, grossing 175 

per cent. "The Sound of Music" improved 

in its 115th week, climbing to 150. Sharing 

strong 125s were "Hawaii," in its 16th week 

at the Blue Mouse, and "A Man for All 

Seasons," on the screen for the 13th consecutive 

week at the Paramount. 

Blue Mouse Hawaii (UA), 1 6th wk 125 

Coliseum Hombre (20th-Fox), 2nd wk 175 

Fifth Avenue The Sound of Music 

(20th. Fox), 1 15th wk 

.150 

Music Box Doctor Zhivago (MGM), 63rd wk. 80 

Paromount—A Mon for All Seasons (Cot), 

13th wk 

.125 

Seattle 7th Avenue Triple Cross (WB); Once 

Before I Die (SR) 

80 

Town Eight on the Lam (UA), 4th wk 60 

Uptown You're a Big Boy Now (Seven Arts), 

3rd wk 75 

"The Sweet Ride" is the first of three 

motion pictures Joseph Pasternak will produce 

for 20th Centurv-Fox. 

1 

FINER PROJEGION-SUPER ECONOMY

j 

LOS ANGELES 

Uiirn Kai-kiii anil Syd Lehman's lAhibr- 

. . Pacific Drive-ln 

iiiiN ScTx ice will handle the hooking 

and bii\ing lor I rank Lee's l-.iiropa Theatre 

on Bcseriy Boule\ard . 

Iheatres breaks ground this week for a 

hardtop in Lakewood Center, a l.20()-seater 

. . . Elmer Hollander, Hollander Enterprises, 

is back from San Francisco where he set up 

"I, 

go to 

a Woman," for Bay Area release and will 

Den\er for the same reason. 

Mr. and Mrs. Newton P. "Red" .lacobs. 

Crown International Pictures, returned from 

New York, where he made dubbing arrangements 

on Crown's new release, "Fountain 

of Love," made in Germany . . . Jules Gerelick, 

general manager of Crown, has been 

visiting in Denver and Salt Lake City on 

company business . . . Ida Marshall, secretary 

at John P. Filbert Theatre Supply Co., 

spent her \acation in Hawaii. 

Jerr> PcrselL Crest Films, is happy to be 

back Irom the European Film Festival . . . 

E. "Pat" Patterson, for 20 years owner of 

the Lake Theatre in Elsinore, has closed the 

house and will retire . . . Another closing is 

Jack Schwartz's Vogue Theatre in South 

Gate . . . Alex Weissman, former MGM 

salesman, sends word from the Will Rogers 

Hospital in Saranac, N.Y.. that he is feeling 

fine, says "hello" and would appreciate 

hearing from his old friends. 

Louis Meyer, 76, film man for 50 years, 

died May 26. For many years he was associated 

with MGM, where he created the 

MGM trade mark—the roaring lion. He 

also created the Columbia trade mark. 

"Miss Liberty." Meyer leaves his wife Dorothy, 

his daughter Beatrice and a son Henry. 

Tickets are already on sale for the world 

premiere of MGMs "Far From the Mad- 

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dnig C I'owd." set for the Loew's Capitol 

Theatre in New York October 18. The initial 

,M) engagements have been booked. The 

West Coast premiere of the Joseph Janni 

production will be October 19 at the Fox 

Wilshire, followed by the Rhodes Theatre, 

Atlanta: Mayfair, Baltimore; Boston Cinerama, 

Boston; Century, Buffalo; Cinestage, 

Chicago; State, Cleveland; International '70, 

Cincinnati; RKO Grand, Columbus; 

Cooper, Denver; Summitt, Detroit; Windsor 

Cinerama, Houston; Circle, Indianapolis; 

Empire. Kansas City; Sheridan. Miami 

Beach; Cinema I, Milwaukee; Mann, Minneapolis; 

Martin Cinerama, New Orleans; 

Midtown, Philadelphia; Kachina, Phoenix; 

Hollywood, Portland; Hope Cinema, Providence; 

Towne, Rochester; Martin Cinerama, 

St. Louis; Villa, Salt Lake City; Center, San 

Diego; Penthouse, San Francisco; Music 

Box, Seattle, and Uptown, Washington. 

Five months ahead of the premiere date, 

"Camelot" has drawn more than $85,000 

in advance for the local run, through group 

sales to charity and industrial organizations, 

it was reported by Warner Bros. The total 

does not include the gross for the premiere, 

which has been bought by Cedars-Sinai 

Medical Center. The opening will be November 

1 at the Dome Theatre. 

William H. Thedford, vice-president and 

co-director of theatre operations for National 

General Corp., and Ernest Sturm, assistant 

co-director of theatre operations, are 

back from Provo, Utah, where they attended 

the opening of the new Fox Theatre. 

Iâwrence Weingarten is in New York for 

the dual purpose of casting discussions on 

the hit comedy "The Impossible Years," 

which he will next produce for MGM, and 

for a conference with MGM executives on 

"Dingus McGee," which he plans to put 

before the cameras next year. 

Frank Sinatra introduced the four winning 

students and presented each with a 

cash prize at the UCLA concert Saturday 

(10) at Royce Hall Auditorium. Two first 

prizes of $2,000 were given to an instrumentalist 

and a vocalist. Second prizes were 

$500 in each category. 

"Gone With the Wind," a film that has 

become part of the nation's cultural heritage, 

returns to the screen October 1 1 for 

its sixth reissue. It will he premiered at the 

Carthay Circle Theatre as a benefit for the 

Auxiliary of the Hospital of the Good Samaritan 

Medical Center. Mrs. John A. Zaro. 

auxiliary president, has appointed Mrs. Ellsworth 

H. Kendig jr., as chairman of the 

benefit, with Mrs. Clark Gable serving as 

honorary chairman. 

Crown International Pictures acquired 

worldwide distribution rights to "Wild 

Rebels," it was announced by Newton P. 

Jacobs, president. July 26 has been set as 

the national release date. 

More than 250 Los Angeles high school 

teachers and representatives attended screen" 

ings of Warner Bros.' "Up the Down Staircase" 

Wednesday (14) at WB Studios unde 

the auspices of the L.A. city schools audio, 

visual 

section. 

DePatie-Freleng's Academy Award-nom 

inated short subject "The Pink Blueprint' 

has been selected as an official entry it 

three different film festivals: the tenth In 

ternational Vancouver, British Columbi; 

Film Festival, the 12th International Filn 

Festival of Cork, Ireland, and the 19th an. 

nual Venice International 

Exhibition. 

Installation of officers for the Motioi 

Picture Country House and Hospital Guile' 

were held in the lounge at the CountrJ 

House in Woodland Hills, it was announced 

by George L. Bagnall, president of th( 

MPRF. Participating in the ceremoniesj 

were Mrs. William Margulies, current pres 

idenl, who turned the gavel over to Mrs 

Michael Pate, newly elected president. Mrs 

George Bloedel and Mrs. James Peters sueceed 

retiring officers Mrs. Robert Flynn ano 

Mrs. Albert Todd as vice-president and sec-i 

retary-treasurer, respectively. Officiating a* 

the ceremonies were Bagnall, William T 

Kir, executive director of the fund; Barbarf 

Grounds, administrator, and Marjorie Sells 

director of volunteers. 

Chief Barker Al Lapidus, Variety Club oil 

Southern California, announced the tent will 

honor Mervyn LeRoy Thursday (22) at a! 

luncheon in the Beverly Hilton Hotel. Le- 

Roy is being cited for his humanitarian ef-. 

forts for many worthy causes duing his long! 

and noteworthy career as a leading motion 

picture industry figure. The chairman will: 

be Herbert Copelan, with television personality 

Dennis James serving as master ot 

ceremonies. 

Howard W. Koch jr., son of Paramounf 

producer Howard W. Koch, was married 

Thursday (8) to Rita Litter. 

Robert Evans, Paramount vice-president 

of production, planed to New York for ai 

week of executive meetings with home of-i 

fice officials. Bernard Donnenfeld, Paramount 

vice-president of production administration 

and studio operations, also is attending 

the 

meetings. 

Leon P. Blender, AIP senior vice-president 

of sales and distribution, left on al 

swing around the southern exchanges for 

conferences on current and upcoming prod-, 

uct. 

Irving Townsend of Columbia Records 

has been elected president of the Los Angeles 

group of the National Academy of 

Recording Arts and Sciences at a meeting of 

the organization's board of governors. The 

entire slate of officers are new, other than 

Lou Busch, who was re-elected as first vicepresident. 

Also taking seats are Sid Feller, 

second vice-president; Dave Axelrod, secretary, 

and Jimmy Bowen, treasurer. 

Universal's "The Jolly Pink Jungle" is a' 

comedy adventure set in a remote area of 

South America. 

W-6 BOXOFFICE :: June 19, 1967

, 

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' 

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HOLLYWOOD— 

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; made 

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SEATTLE 

r* F. Powers jr., 20th-Fox division man- 

. . Craig Turner, 

ager, was up from San Francisco visiting 

the local exchange . 

Paramount office manager, returned from 

vacation, which included a visit to Milwaukee. 

"The Honey Pot" opened Wednesday (14) 

at the Town Theatre. Another opener was 

"Way Out" at the Seattle 7th Avenue. 

"Snow White and the Seven Dwarfs" 

opens Wednesday (21) at the John Danz. 

LA WOMPIs Honor 

Industryites 

At Annual Awards Dinner-Dance 

& Clark and Northgate theatres . . . 

seats are available at the boxoffice 

or by mail for "The Sand Pebbles," which 

opens Wednesday at the Paramount . 

"THE BIBLE ... In the Beginning" will 

at the Fifth Avenue Wednesday (28). 

Norman Delaney, 20th-Fox publicist, was 

up from San Francisco to work on the open- 

ing. 

Dorothy Collins will play the feminine 

lead in "The Sound of Music" July 26-30 

at the Opera House. 

Filmrow visitors included Clyde Dunn of 

Wapato. 

$10 Million Plus Raised 

In Hollywood for Israel 

Pledges and contribuof 

more than $10,000,000 have been 

here from various drives and a rally 

in the Hollywood Bowl toward the $25,000,- 

) 000 goal established for aid to Israel. 

At the big Bowl rally, some 18,000 persons 

attended to hear speakers that included 

Ronald Reagan, Los Angeles Mayor 

Yorty and U.S. Sen. George Murphy. 

expenses shared by Technicolor, Inc., 

Schick Razor, the rally raised nearly 

$6,000,000. 

Another $2,000,000 was raised from some 

persons attending a meeting at the home 

Jack L. Warner, at which Abshalohm 

Israel consul general here, spoke, and 

'additional pledges and contributions came 

from most major studios. 

Pacific's Lakewood Unit 

To Be Opened This Fall 

LOS ANGELES — Construction began 

Monday (12) on Pacific Drive-In Theatres" 

$1,000,000 indoor theatre in the Lakewood 

Shopping Center with the contractors planning 

to have the house ready for a fall opening. 

Blueprinted to seat 1.200 patrons in luxurious 

comfort, the Lakewood Center Theatre 

is 

designed by George T. Nowak, architect, 

and Ernest W. Hahn is the contractor. 

Art Gordon, Southern California walk-in 

division manager, and field supervisor Bill 

Upham will be in charge of the project for 

the circuit, which is headed by William Forman. 

The Lakewood Center is to be 

equipped to show Cinerama and all other 

current projection processes. 


Newly elected Los Angeles WOMPI officers are with Margaret Twyman, 

director of community relations for the Motion Picture A.ss'n of America, who came 

from New York to install them. Left to right are Lucille Moore, second vice-president; 

Ruth Stephens, first vice-president; Vini White, president; Mrs. Twyman; 

Helen Spears, treasurer; Anita Goetzman, recording secretary, and Luz Hill, corresponding 

secretary. 

LOS 

ANGELES—The WOMPI organization 

honored industry leaders with certificates 

of appreciation at its annual awards 

dinner-dance Saturday (10) in the Beverly 

Hills Hotel. 

Those receiving awards were Vance King 

for "his genuine comprehension of the 

importance of communications to create the 

finest mental image of our entertainment 

industry" and Al Lapidus, Tent 25 chief 

barker, for "his repeated endeavors to assist 

industry and community through humanitarian 

service." KABC commentator Pat 

McGuinness was emcee and presented the 

citations. 

Membership classification awards went to 

Eleanor Lewis for membership, presented by 

Lloyd Ownbey, "founding father" of 

WOMPI and president of Bevelite Corp.; 

$1,000 Exhibitor Donation 

Starts Will Rogers Drive 

LOS ANGELES — A check for $1, ()()() 

from an anonymous exhibitor was presented 

to the Will Rogers Memorial Fund Drive 

Wednesday (6), according to Irwin Yablons, 

area distributor chairman who presided over 

the meeting. The money had been won by 

the exhibitor for naming AIP's "Those Fantastic 

Flying Fools" in a contest. The check 

was the start of a $75,000 campaign. 

Hollywood Park will be the scene of the 

second annual "Day at the Races," scheduled 

July 21. Tickets for the club house 

already are on sale. Tying in with the citywide 

promotion, the winning horse in the 

"Will Rogers Memorial Handicap" will be 

honored by a prominent member of the 

community who will place the wreath on 

the horse in the winners circle. 

Those on hand for the "Breath of Life" 

campaign at NATO headquarters were 

Herb Copelan, area exhibitor chairman, 

Stanley Warner Theatres; Frank Diaz, Pacific 

Drive-in Theatres; Bill Hertz, National 

Ruth M. Stephens for community service, 

presented by actor John Smith on the request 

of sponsor John Green, who was 

working in London; Gretchen Fine for industry 

service, presented by sponsor Norman 

Taurog. director; Helen Perkins Troost for 

presented by producer 

WOMPI of the year, 

Joe Pasternak. 

Among the community leaders attending 

were Sybil Brand, Sylvia Yuster and Elsa 

Carrow. representing the mayor's office; 

Peter Pasternak. Mrs. Norman Taurog, 

Mrs. Vance King. Rosemary Boutross, the 

Academy of Motion Picture Arts and Sciences, 

and Mr. and Mrs. Michael Robinson 

of the Los Angeles Orthopedic Hospital. 

Radio personality and humorist Geoff 

Edwards provided the entertainment, with 

assistance from his wife. 

Gencial; Robert Stein, Statewide Theatres: 

Roy Evans, United Artists Theatres; Bob, 

C-irpcnter, Universal branch manager; Milt 

Charnas, Warner Bros, branch manager; 

Jim Whiteside, Columbia branch manager; 

Morris Sudman. 20th Century-Fox branch 

manager; Andy Hedrick, Buena Vista 

branch manager; George Fisher, new 

branch manager for Metro-Goldwyn-Mayer, 

and Arnold Shartin, West Coast division 

manager of the same company. 

To Honor Jean Renoir 

HOLE'* WOOD—The retrospective film 

committee of the Hollywood Foreign Press 

Ass'n will present "An Evening With Jean 

Renoir" when it screens the famed director's 

1950 production of "The River." 

The showing will be held on Monday (19) 

at 8:.'?() p.m. in the Lyiton Center. SI 50 

Sunset Blvd. Renoir and producer Kenneth 

McEklo\Mies will attend the screening. 

Post-production work is under way on 

MGM's "The Extraordinary Seaman" after 

location filming at Coatzacolacos, Mexico. 

W-7

. . . Jack 

. . . Warner 

' 

:' 

,; 

DENVER 

\A7olfbcrg Theatres have set up a long lerm 

lease ol the Arvada Plaza ami the Havanna 

and Wadsworth drive-ins from Empire 

Theatres, it was announced by Tom 

Smiley, general manager of Wolfberg, and 

Vera Cockrill, president of Empire. The 

conventional Arvada Plaza was constructed 

two years ago and the Havanna Drive-In 

was built last year. Wolfberg operates the 

Paramount and Crest theatres and seven 

drive-ins in the area. Mrs. Cockrill will concentrate 

on operation of the downtown Denham 

Theatre. 

Jack Felix of Favorite Films of California 

was calling on accounts in Salt Lake City 

Lustig, branch manager for National 

Screen Service, attended sales meetings 

in Los .Angeles . . . Sam Dare, branch 

manager for Columbia Pictures, returned 

from sales meetings in Florida. 

Paul Cory has taken over operation of 

the Panhandle Drive-In at Kimball. Neb., 

and Batter Booking will handle the account 

, . . Jim Trabern plans to reopen the Flagler 

Theatre at Flagler about July 1. The theatre 

has been closed several years. 

Tom Smiley, general manager of Wolfberg 

Theatres; Sid Page of Fox Intermountain 

Theatres and Jack Finn, branch manager 

of Universal, were elected to the board 

of directors of the Rocky Mountain Picture 

Ass'n. The board will schedule a meeting 

and elect officers for the coming year. 

. . 

J. Earl Peterson is leaving the booking 

desk at American International Pictures and 

will move to the local Paramount exchange 

Bros, screened "The Naked 

Runner" at the Century screening room . 

TRAILERS 

GERRY KARSKI, PRES. 

i'.\'iU';>ia[ii'i;j»n;i', 

is 

165 children. 

Abe Blumenfeld, Roy Cooper and Rob-j 

ert L. Lippert all attended the board of di- 

rectors meeting of the National Ass'n of 

Theatre Owners in Palm Springs. The board 

voted unanimous support for the Motion 

Picture Ass'n Production Code and Seal, 

They also authorized a campaign to eliminate 

discriminatory practices in newspaper 

amusement advertising rates. Members are 

asked to furnish NATO with specific evidence 

of discriminatory rates for 

' 

submission 

to the Federal Trade Commission. 

Msgr. Vincent McCarthy, pastor of St. i 

Patrick's Church and chaplain for the Variety 

Club of Northern California, died Friday 

(2) after a long illness. He was a native of, 

San Francisco's South of Market district 

and he spent most of his life there. The 

i 

priest was in charge of St. Patrick's 12 

years and he was chaplain for the San Fran- 

Cisco fire department. Msgr. McCarthy had 

devoted many years to assisting mission 

work in Central and South America. He 

left the bulk of his estate for the education 

of poor Latin American boys who want to 

become priests. 

8"vln" $1500 r«r Thouund FOB Dil. 

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W-8 BOXOFFICE :: June 19, 1967

1 pletion 

; 

HOUSTON—A 

I 

here 

I 

' 

; 

Cost 

— 

— 

— 

— 

I 

of 

SHREW DEBUT—The St. Louis 

premiere of "The Taming of the Shrew" 

and the grand opening of the Stadium 

Cinema, Arthur Enterprises' new downtown 

showcase, brought out, left to 

right. Milt Zimmerman, midwest division 

manager for Columbia Pictures; 

Mayor Alphonso J. Cervantes of St. 

Louis; Edward B. Arthur, general manager 

for Arthur Enterprises, and Jerry 

K. Levine, Columbia's director of advertising 

and publicity for roadshows. 

Houston Drive-In Set 

For Completion June 29 

Prom Southwest Edition 

tentative June 29 comdate 

has been scheduled for the new 

'twin-screen drive-in theatre being erected 

on Telephone Road near Pearland by 

I Stanley Warner Theatres. 

Charles A. Smakwitz, national director of 

public relations, publicity and advertising 

I 

I for the circuit, was here late in May for 

conferences with Albert Reynolds. SW 

iTexas zone manager, and Marshall Nichols, 

[local manager for the circuit, regarding conjstruction 

of the 1.500-car ozoner. 

The Telephone Road Twin Screen Drivein 

will have four lanes of traffic entering 

the lot and four boxoffices for easy traffic 

jflow. It also will feature a prism screen 

Mirface and an ultra-modern circular concession 

building with an exterior of brick 

and glass and interior of stainless steel and 

Formica, with dual check-out station and 

nvo high-speed service lanes. Complete food 

rand drink automatic auxiliary vending stations 

and extra-large, all tile restroom faciliities 

also will be housed in the concession 

;building. 

of the drive-in will exceed $500,000. 

Mr. and Mrs. R. L. Adkins 

Add Odessa, Mo., Theatre 

ODHSSA, MO.— Mr. and Mrs. R. 1 . 

Adkins of Higginsvillc have purchased the 

Dixie Theatre here from Mr. and Mrs. 

Da\ld Reed and Mr. and Mrs. Jerry Mc- 

Nalt, who have operated the theatre eight 

\ears. 

The Dixie has been closed for remodeling 

and repairs and is expected to reopen next 

month. The theatre building is owned by 

Mrs. Harry Mattingly, and Adkins leased it 

from her. 

Mr. and Mrs. Adkins also have the Hillcrest 

Drive-In and a skating rink at Higginsville. 

the Uptown Theatre at Sweet Springs. 

Linn Theatre. Pleasanton. Kas., and the Hl- 

Jon Theatre at Brunswick. 

NGC Opens $500, 

Theatre in Topeka 

TOPEK.A. K.AS.—The S500.000 White 

Lakes Theatre, first hardtop to be built here 

in 35 years, opened Wednesday (14). The 

85()-seater is operated by the Fox Midwest- 

Mountain Division of Fox West Coast 

Theatres, a subsidiary of National General 

Corp. 

United Artists' "Eight on the Lam" was 

the initial attraction. Festivities outside the 

theatre included a Shrine band and a square 

dance. For the kiddies there was an electric 

tram. 

On hand tor the opening were William H. 

Thedford. vice-president and co-director of 

theatre operations for NGC; Ernest Sturm, 

assistant director of theatre operations; Fred 

C. Souttar, district manager; Harold Hume, 

film buyer; actor Chill Wills and executives 

from Kansas City's Filmrow. 

The theatre was built by the White Lakes 

Industrial Park. Inc., at Croix and Harrison 

streets, near the White Lakes Shopping 

Center. 

'War Wagon' Grosses 

350 in Multiple Bow 

KANSAS CITY—"The War Wagon." 

making its debut at ten area theatres with 

assorted co-features, built up a composite 

.V5() per cent for by far the highest grossing 

percentage among first-week product. 

However. 

"Hells Angels on Wheels" brought in 

twice average returns at six situations and 

"Chuka," opening at the Paramount, had 

an above average 1 10 week. As usual, the 

week's big percentages went to "A Man for 

All Seasons." 500 at the Fine Arts; "The 

Taming of the Shrew." 400 at the Glenwood; 

"Georgy Girl," 375 at the Kimo. 

and "The Sand Pebbles," 375 at the Empire 

1. 


. 

Boulevard, Crest, Heart, Hiwav 40, Lakeside, 

Twin Hells Angels on Wheels (US); assorted 

co-features 200 

Brookside Doctor Zhivogo (MGM), 16th wk, 

at popular prices I 50 

Copri Hawaii (UA), 16th wk. 

of roadshow 100 

The Caper of the Golden Bulls 

Embassy 1 , 

2 

(Embassy), 2nd wk 100 

Empire 1 The Sond Pebbles (20th-Fox), 

13th wk roadshow 375 

Empire 2 Grond Prix (MGM), 17th wk. 

of roadshow 175 

Fairylond, Kansas, New Claco, Shawnee, State 

1, Twin II, Centre, Engtewood, Metro 2, Parkway 

2 The War Wagon (Univ); assorted 

co-features 350 

Fine Arts A Man for All Seasons (Col), 

13th wk 

Glenwood The Taming of the Shrew (Col), 

500 

8th wk 400 

Kimo Georgy Girl (Col), 10th wk 375 

Midland The Bible (20th-Fox), 25th wk. 

of roadshow 1 00 

Paramount Chuka (Pora) 110 

Plaza, Electric Eight on the Lam (UA), 2nd wk. 200 

Rockhill Crazy Quilt (Cont'l); Dutchman 

(Confl) 100 

Roxy Caprice (20th-Fox), 3rd wk 100 

Uptown Casino Royole (Col), 7th wk 175 

Chicago Rejects 5 Films 

CHICAGO — During May the censor 

board reviewed 119 films, five of which 

were rejected and three were given an 

"adult" label. Of the total. 18 were foreign 

films. 

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30XOFFICE :: June 19. 1967 C-1

— 

^ 

\ 

KANSAS CITY 

The iiniiiial picnic, sponsored by the Molion 

Picture Ass'n of Greater Kansas 

City, is definitely set lor Monday (26) at 

Fairyland Park, starting at 2 p.m. Gerry 

Haile. Paramount branch manager, who is 

in charge of the event, announces a softball 

game (gals vs. guys), bingo with the 

W'OMPIs and a free movie at dusk. The 

kiddies will receive free pop and discount 

prices on the roller coaster. Phil Blakey. 

MP.A president, is urging members and 

their families to attend and bring their own 

food. 

Mclro-Goldwjn-Mayer moved to the 

Continental Plaza Bldg., 3130 Broadway, 

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Andrea Smith, who will be a senior at 

.Soullnscsl High School this fall, will be 

working in Commonwealth's concession 

department this summer as an assistant to 

Betty .Siiiylhc and Lee Joehnck. 

Two of the major film companies have 

held sneak previews. Twentieth Century- 

Fox sneaked "The Flim-Flam Man," starring 

George C. Scott and Sue Lyon, Friday 

(2) at 8 p.m. in the Roxy Theatre. United 

Artists screened "The Honey Pot" at the 

Plaza Theatre Friday (9) at 8 p.m. United 

Artists invited the viewers to stay and see 

the regular feature "Eight on the Lam." 

2()th-Fox also sneaked "A Guide for the 

Married Man" at the Roxy Saturday (17), 

7:45 p.m. 

Five trade screenings were held in the 

Commonwealth Screening Room. Twentieth 

Century-Fox screened "St. Valentine's Day 

Massacre" Tuesday (6) at 1:30 p.m. Universal 

screened "The King's Pirate" Thursday 

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( 1 ) at 1 :30. Warner Bros, screened "The 

Naked Runner" Wednesday (7) at 2 p.m. 

MGM showed "The Dirty Dozen" Tuesday 

(13), 1:30 p.m., and 20th-Fox screened 

"The Viking Queen" Friday (16), 1:30 p.m. 

Actor Chill Wills was a guest on WHB's 

Nitebeat Monday (12). Wills talked briefly 

about attending the opening of the new 

Fox White Lakes Theatre in Topeka 

Wednesday (14) and instructed the listeners 

to be sure to attend the Dickinson, Commonwealth, 

Durwood and Fox theatres 

because they were all friends of his. Wills 

recalled his visit to Kansas City for Show- 

A-Rama X and talked to various people 

that he had met in Kansas City in the course 

of his career. 

Two film distributors were in Kansas 

City: Art McManus from St. Louis, and 

George Regan of Chicago. 

Johnny Long of Regan Film Distributing 

Co. has a really cute "fish story" that has 

been making the rounds of Filmrow. He 

went fishing with Wayne Regan, the brother 

of George Regan, his wife and seven children. 

They went to a cabin near Paola, Kas., 

to a well-stocked lake with a spillway. The 

\ 

children were playing on the other side of 

the spillway and the adults were fishing 

when the parents heard a commotion and 

rushed to see what had happened. Fish had 

come through the spillway and they picked 

up 700 pounds of fish. Not knowing just 

how to get rid of the fish, they called the 

rural operator who put in an emergency 

call to all phones, telling them of the fish, 

and by 6 p.m. all 700 pounds were gone. 

Out-of-town exhibitors seen on Filmrow: 

From Missouri—Shelby Bourne, Warrensburg; 

Ed Beaman, Trenton; Jim Cook, 

Maryvilie; Elmer Bills, Moberly; Carl 

Schwanabeck, Bethany, Myron Woolever, 

Unionville. From Kansas—Leon Robertson, 

Wichita; C. B. Crocker, Ulysses; Joyce 

Hitchings, Osage City. 

| 

Jesse Shiyen, managing editor of Boxoffice, 

was in San Antonio for the graduation 

of his son Sanford from officers training 

school at Lackland Air Force Base. 

After being commissioned as a second lieutenant, 

Sandy is now at Lowry field, Denver, 

for training in precision photographic 

processing. Mrs. Shiyen and daughter 

Nancy also attended the OTS ceremony . . . 

Velma West Sykes, Boxoffice staff member, 

is back from Charlottesville, Va., where 

she attended the graduation of her grandson 

William Sullivan, who majored in political 

science, at the University of Virginia. He is 

now in Boston as a public information 

officer for the Department of Defense. 

Three men were arrested Friday night (2) 

at the 1-70 Drive-In after a fight with an 

off-duty Independence policeman. The fight 

was the climax of trouble caused through 

the evening by the men. Earlier they had 

pushed a clerk in the concession building 

after being asked to wait at the rear while 

someone was paged on the public address 

; 

system. Franklin Eugene Mason was ar- 

C-2 BOXOFFICE :: June 19, 1967

aigned on two charges of felonious assault 

on a policeman. Bond was set at $3,500, 

and a preliminary hearing was scheduled for 

Tuesday (13). 

Chuc Barnes, executive secretary for the 

United Motion Picture Ass'n, left Friday 

(2) for a three-week tour of Europe with his 

Jones, secretary to Tom 

family Donna . . . 

Baldwin of Columbia Pictures, is spending 

. . . 

her vacation in Honolulu. She plans to stay 

two weeks Ray McKitrick, Universal 

branch manger, was on a fishing trip in 

Minnesota. 

Grace Roberts observed her 25th year 

anniversary with 20th Century-Fox May 19. 

She is a cashier. 

Jean Calvert, booker at Universal, is on 

vacation. Visiting her is her daughter 

Suzanne Stark from Mount Vernon, Ind. . . . 

Herman Gorelick of Crest Films in St. 

Louis was a Kansas City visitor. 

A mid-Missouri saturation on "Hells 

Angels on Wheels" starts Wednesday (14). 

Towns included in this are Columbia, 

Sedalia, Jefferson City, Boonville and 

Moberly. 

'Big Mouth' in Multiple 

St. Louis Bow June 21 

ST. LOUIS — "The Big Mouth," Jerry 

Lewis" latest comedy for Columbia Pictures 

release, will have its simultaneous world 

premiere in more than a dozen theatres here 

Wednesday (21). it has been announced by 

the distributor. 

Produced, directed and co-scripted by the 

comedian, "The Big Mouth" will be 

launched with extensive promotional activity 

involving major retail outlets, municipal and 

state VIPs, concentrated radio, television 

and press activity and an area-wide poster 

and advertising campaign. 

"The Busiest House in Naples" stars 

Sophia Loren and Vittorio Gassman. 

ST. LOUIS 

Anna Maria Alberghetti, appearing in the 

Municipal Opera's opening attraction, 

"West Side Story," was the headliner at the 

Charlotte Peters Show at the Ladies Baseball 

Clinic Wednesday (7) at Busch Memorial 

Stadium. Featured event at the stadium 

was a showing of some of the fashions from 

the $100,000 wardrobe from Universal's 

"Thoroughly Modern Millie." Models 

wearing the flapper fashions arrived on the 

field in cars provided by Antique Auto Club 

of America, through arrangements of UA 

publicist Al Elewitz. 

Britain's famed Scots Guards will play 

themselves in Columbia's "Anzio." 

Hazel Fintom has leased her Starlite 

Drive-In. Boonville, to Henry Niederhelm 

. . . Missouri 

Theatre Supply has a new 

secretary, Billie Masterson, who started 

May 29. 

Warner Bros, will turn the distribution of 

its trailers to National Screen Service, 

effective Wednesday (28). Warners will 

continue to produce the trailers. 

The Sugar is 


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The Dickinsons say they are receiving 

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met hod iif exploitation, 

Harold Abbott jr. announced Abbott 

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Abbott is installing 1.080 Griggs' 

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time in Arizona, are to arrive here this 

month for a two-month stay. 

Film Classification 

Change by Church 

From Canadian Edition 

MONTREAL — The office 

Catholique 

National des Techniques de Diffusion announced 

the Catholic Church has changed 

its film policy and no longer will forbid 

French-speaking members of the church 

from seeing films it considers immoral. 

The church has dropped its system of 

moral classifications of movies and will concentrate 

on the positive, rather than the negative, 

content of such films, according to 

Msgr. Aurele Plourde. 

The group up to now classified films for 

"everybody," adults and adolescents, adults, 

adults with reservations, not recommended 

and forbidden. The latter two will be 

dropped and the church will aim at informing 

Catholics about the human and Christian 

values of the films. However, the 

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EXCHANGE GAVELS—Dick Van 

Dyke, star of "Divorce AMERICAN 

Style," and Leo Tinkham exchange inscribed 

gavels at ceremonies installing 

Tinkham as president of the first Chicago 

chapter of Big Brothers of America. 

Van Dyke, a national vice-president 

of the organization, attended the 

group's kickoff meeting while in Chicago 

as part of a national personal appearance 

tour in behalf of the Columbia 

Pictures-National General Productions 

presentation. 

church will continue to mention aspects of 

films it considers morally objectionable. 

While the educational level is improving, 

there still is too much ignorance existing for 

the church to abandon its policy of moral 

guidance for films, said Msgr. Plourde. He 

said the French-Canadian screening office 

now will be known as Office des Communications 

Sociales and is not connected with 

Quebec's film censor board. 

The former ratings were based on an assessment 

on the moral influence of the average 

person, which is difficult because of the 

improbability of defining such an individual, 

Msgr. Plourde pointed out. The new 

system takes account of the evolution of 

people through education and respects their 

human dignity, their liberty of choice and 

their personal responsibility. 

The Catholic agency screens the films 

with a team composed of three priests, two 

married couples, a children's teacher, a person 

with a film background and a university 

student. 

New ratings will be indicated by figures: 

I, masterpiece; 2, excellent; 3, very good; 4, 

good; 5, average; 6, mediocre, and 7, poor. 

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Detroit Variety Club Sets 

Golf Outing for June 26 

From Mideast Edition 

DETROIT—The annual golf outing of 

Tent 5 will be held Monday (26) at the Hillcrest 

Country Club, 20 miles north of 

Detroit. 

The day's events will include swimming 

and dinner, as well as golf. The grand prize 

will be a Buick Skylark convertible. Ticket 

chairman for the event is Tom Byerle of 

co-operative Theatres of Michigan. 

0^4 BOXOFFICE :: June 19, 1967

' 

i 

, 

With 

[ 

NEW 

' 

good 

' 

three 

'. 

2nd 

i 

I big 

: 

who 

'. 

; Dwarfs," 

, 

cey's 

I 

' 

I 

Ivan 

I with 

; 

Diane 

' 

radio 

i 

Tom 

—— 

— 

'Seasons' Slill Tops 

With 500 in Memphis 

MEMPHIS—"A Man for All Seasons" 

continued at the top of the city's first-run 

gross percentages by compiling a 500 mark 

in the eighth week at the Memphian. The 

Academy Award winner has maintained 

upper-level grossing figures at the Memphian 

throughout its run, which started with 

1.000-first week. "Caprice" was the week's 

a 

strongest new film, as witnessed by 220 per 

cent for the film's opening at the Warner 

Theatre. Second best percentage for the 

; 

week, however, among all films playing here 

was the 300 per cent reported for "The 

Sand Pebbles," playing for the sixth week at 

the Crosstown. 


Crosstown The Sond Pebbles (20th-Fox), 6th wk. 300 

Guild A Mon and a Woman (AA), 6th wk 200 

Moico The Reluctant Astronaut (Unlv) 80 

Memphian A Man for All Seasons (Col), 8th wk. 500 

Polace Eight on the Lorn (UA) 175 

Paramount Hawaii (UA). 8th wk 100 

Park Double Trouble (MGM) 175 

State The Million Eyes of Su-Muru (AlP) 100 

Studio La Fuga (IC), 2nd wk 60 

. Warner Caprice (20th-l-ox) 220 

"The War Wagon' Starts 

350 in New Orleans 

ORLEANS—All percentages were 

here, the debut of "The War Wagon" 

at the Joy Theatre outgrossing the other 

first-run pictures with 350 per cent. 

" 

One Million Years B. C." had a scorching 

second week at the Orpheum, resulting in a 

275 percentage which was good for second 

place in the strong lineup. 

Joy—The Wor Wagon (Univ) 350 

Joy's Aereon Alfie (Para), 12th wk 200 

Orpheum One Million Years B. C. (20th-Fox), 

wk 275 

Robert E. Lee A Mon for All Seasons (Col), 

8th wk 250 

Snow White, Dwarfs Visit 

Atlanta to Plug Picture 

ATLANTA—Dopey and Bashful made a 

hit. but it was Snow White (Lisa Binney) 

stole the show wherever she appeared 

here with the Seven Dwarfs from Disneyland 

to promote the one-week engagement 

of Walt Disney's "Snow White and the Seven 

scheduled to open at Wilby-Kin- 

Fox Theatre Friday (23). 

Headed by Marcia Miner, Disneyland 

ambassador, the troupe took part in a down- 

!town parade. During the march, excitement 

was added when a policeman was informed 

' 

a holdup was in progress. He rushed into 

the bank and stopped the holdup man, who 

;had nearly $1,500 in a sack. 

The group visited the office of Mayor 

S. Allen jr. and newspaper offices. 

iMiss Miner and Miss Binney had luncheon 

film critics Terry Kay (Journal) and 

Thomas (Constitution), and Snow 

[White and the dwarfs were interviewed on 

and television programs and visited 

.Egleston Hospital for Crippled Children. 

Garrison, Disney Studios tour man- 

|ager, brought the group here as part of an 

18-city tour in 21 days. 

"The Sweet Ride" will go into production 

July 17, with extensive location shooting at 

Malibu, Calif. 

NEW ORLEANS 

âcation time has rolled around again. 

Earle Frisard, of Film Inspection Service, 

is spending a week at home. George 

Pabst, Blue Ribbon Pictures, and his wife 

Claire are planning to spend their two 

weeks' vacation in Florida. 

Harrj Ross of United Producers Organization 

was in town setting up the publicity 

campaign for the saturation of "Spree," 

which will be distributed in the New Orleans 

and Memphis territories by Blue Ribbon. 

While here he made a visit to the Gulf 

States Theatres in McComb, Miss. 

Lois Maxwell, (Miss Moneypenny of the 

James Bond pictures) checked in Thursday 

(15) to talk about the latest United Artists' 

James Bond picture "You Only Live Twice," 

booked for the Loew's State Theatre. 

Bob Ragsdale will be leaving the Lakeside 

Theatre to take over the job as manager of 

Cinemas I and II, which are scheduled to 

open in the Oakwood Shopping Center. 

Succeeding him is Mike Guidry of Houma. 

La. 

Tent 45 screened one of the 

Charlotte WOMPIs 

Seat New Officers 

Sugar Bowl 

CH.ARLOTTE—Virginia Porter, Columbia 

Pictures, was installed for a second 

term as WOMPI president Saturday (10) at 

the 12th annual installation and awards banquet 

in the Sharonview Country Club. 

Other officers seated by Mrs. George A. 

Royster. past president, are Sylvia Lowe, 

Stewart-Everett Theatres, and Mrs. A. A. 

Svoboda, 20th-Fox, vice-presidents; Mrs. 

John P. Brown, National Theatre Supply, 

and Mrs. Charles B. Collins, Columbia Pictures, 

secretaries, and Mrs. Coleman Goodson, 

United Artists, treasurer. 

Other members of the executive board 

include Amalie L. Gantt and Mrs. Emery 

Wister, Howco; Arietta Craft, Exhibitors 

Service; Mrs. W. T. Parker jr.. Paramount; 

Mrs. Bufort Hagler, Consolidated; Mrs. Ed 

Guyer, Columbia, and Mrs. George A. 

Royster, Buena Vista. 

M. R. Holder presented the WOMPI-ofthe-Year 

award, and scholarships were presented 

to Brenda Hough, Sherry Flowe and 

Sharon Hysinger. George A. Royster was 

emcee. 

Nine medical volumes were purchased lor 

the Abe Montague Memorial Library at 

sÎIOOKIMC SEinricE^^ 

221 S. Church St., Chorlott*. N.C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 5-7787 

games on Men's Night Monday (12). Chief 

Barker Don Kay, with the assistance of 

Mrs. Farlea Perez, new secretary to officers 

of Tent 45, has taken over the editing of the 

tent's Billboard. Connie Aufdemortc, president 

of Women of Variety, was the former 

editor. 

"Double Trouble" opened at the Orpheum 

Theatre and "For a Few Dollars 

More" at the Loew's State. A double Walt 

Disney bill, "The Absent-Minded Professor" 

and "The Shaggy Dog," returned for 

a multiple run at six hardtops and three 

drive-ins. Also returning lor a multiple run 

was "Hombre" at five drive-ins. Also returning 

for a multiple run was "Hombre" 

at five drive-ins and six hardtops. 

The Martin Cinerama Theatre held an 

invitational premiere of Metro-Goldwyn- 

Mayer's "Grand Prix" for radio, television, 

press and civic leaders. For the premiere, 

the attractive girl ushers were dressed in 

traditional racing togs and the local racing 

club displayed six competition cars in the 

front of the theatre. The car pictured above 

attracted considerable attention before the 

performance and during the intermission. 

Will Rogers Hospital in memor> of five 

industry executives 

and two WOMPI members. 

The deceased executives were R. L. 

Pinson. W. G. Carmichael, J. O. Mock. J. 

H. Dillon and R. M. Simril. The WOMPIs 

were Annie Mae Williams and Nancy Wise. 

Plaques dedicating the volumes were presented 

to the families. 

CIP's 'Hell on Wheels' 

Makes Bow in Nashville 

NASHVILLE — The world premiere of 

"Hell on Wheels" was held at the Paramount 

Theatre here Friday (16), with a contingent 

of Hollywood personalities on hand. 

Included were producer Robert Patrick, 

Gigi Perreau and John .Ashley. 

The Crown International Pictures film 

went into general release after the premiere, 

according to CIP president Newton P. 

Jacobs. 

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MEMPHIS 

Qrosstown Theatre, without missing a single 

performance, has changed to rocking 

chair-type seats. Installation started on the 

back rows and each night a few more pa- 

Irons found themselves seated in the lap of 

luxury. 

Park Theatre sneaked Paramount's "Bareloot 

in the Park" Sunday (11). John Gannon 

operates the Park. 

Vtebb Theatre, Ripley, Tenn. 

operation Friday (16). 

resumed 

Hillc-rest Drive-ln, Heber Springs, Ark., 

by J. O. .Smith, opened for fullt.nie 

operation Friday (16). 

Tent 20 staged a Sadie Hawkins Day 

dance at the club Saturday (17) . . . Charles 

Matthews, salesman. National Theatre 

Siipply Co., is vacationing- in Los Angeles. 

Jack Lowrey, Lowrey, Russellville; Ann 

Hutchins, State, Corning, and William Elias, 

Elias Drive-In, Osceola, were in town from 

Arkansas. 

From Tennessee came Maurice Basse, 

Starlite Drive-In, Union City; Howard Nicholson, 

51 Drive-In, Millington, and Ernest 

Pollock, Strand, Hohenwald. And from 

Mississippi were Leon Rountree, Holly, 

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New Film Actor Was Named 

For Early Day Favorite 

From Western Edition 

HOLLYWOOD—A long time ago, Dustin 

Hoffman, who makes his motion picture 

debut starring with Anne Bancroft and 

Katharine Ross in Embassy's Lawrence Turman-Mike 

Nichols production "TTie Graduate," 

learned that his first name was a 

subject of constant inquiry and he's given 

up being evasive about it. 

"Sure," he shrugs, "I was tagged for Dustin 

Farnum, the old-time western star. 

You've got to be 100 years old to remember 

him—but somehow everybody does." 

Dustin's father for many years was head 

of prop designing for Columbia Studios and 

his mother was a movie buff. 

"And that's not all," said Dustin. "My 

brother, who's a professor of economics at 

the University of Hawaii in Honolulu, got 

it too. He's Ronald Hoffman—named for 

Ronald Colman. 

"Sure as shooting, if we'd had a sister, 

she'd be Greta." 

Young Hoffman was plucked by director 

Nichols and producer Turman for the title 

role in "The Graduate" from the off-Broadway 

stage where he'd won high critical acclaim 

for his performances in "Journey of 

the Fifth Horse" and "Eh?" 

Production on MGM's "Where Were 

You When the Lights Went Out?" will start 

July 17 at the Culver City Studios. 

SE-2 


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REALLY "BIG" SUMMER BOXOFFICE WINNER 

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THERE EXISTS NOW A PLACE THAT IS ILLEGAL 

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PROTESTING AGAINST DULLNESS AT A WELL GUARDED RENDEZVOUS! 

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lyjGM exchiinjjc niuiuiKi'r Woody Shcrrill 

has been pronioied to southern division 

manager, and Robert Capps, manager of 

the Jaeksonviile braneh. was transferred 

here to succeed him. Charles Turner succeeded 

Capps in Jacksonville. 

Judson Moses, MGM sontheaslern lleldman. 

has returned from Nhrlle Beach. .S.C.. 

where he participated in the world premiere 

of "Don"! Make Waves . Hargette. 

Columbia's southern district manager; Lamar 

McGarity, branch manager, and Joel 

Poss. fieldman. have returned from a Miami 

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It's >acation time. Relaxing in Florida are 

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hooking clerk Brenda Clay; Bill Andrews, 

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at Columbia.) Also heading for a 

Florida holiday was Cokmibia office manager 

Robert Burnett. Others on vacations 

arc Cecil Peacock and Ben McChesney. 

20th-Fox salesmen; Marian Jones, secretary 

to UA office manager CD. Touchon. and 

Elizabeth Miller, UA billing clerk. 

Virginia Clifton, Columbia booker, has 

returned from a Valdosta (Ga.) vacation. 

She reported the exciting experience of 

watching a tornado in action, while she and 

her party were en route to a lake. Fortunately, 

they were not in its path. 

Donna Beck is the new face at Martin 

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Ralph Buring, 20th-Fox fieldman, lined 

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convention in Mexico City, then on to Acapulco. 

However, at Mexico City he developed 

a bad case of the hives and was con- 

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fined to his hotel under a doctor's care. 

They had to skip their planned week at 

Acapulco. Buring has recovered and has 

been working in Miami to set up the Friday 

(.^0) multiple run of "A Guide for the 

Married Man" and a July roadshow engagement 

of "The .Sand Pebbles" in Jacksonville 

at the Plaza Theatre, managed by 

Howard Palmer. 

Dottic Southerland, UA secretary-receptionist, 

with her mother and sister Jean, 

went to Detroit to visit sister Joyce Woodburn 

. . . Howard Pearl, UA fieldman, also 

is working in Florida after settling down 

from his month's vacation in Europe. 

Ken Smith, Universal fieldman, has returned 

to his duties after taking a leave of 

absence to handle promotions for the Indianapolis 

500 Mile Race. 

A special screening of the Paul Mart's 

"The Naked World of Harrison Marks" was 

held Tuesday (13) in Colurnbia's Filmrow 

Playhouse. The invitations came by mail 

from Hollywood and Al Rook of Jacksonville 

made the arrangements. Mart was on 

hand . . . Wilby-Kincey's Fox Theatre 

sneaked "A Guide for the Married Man" 

Sunday (11). 

Screenings included three AIP films at 

the Columbia screening room: "Those Fantastic 

Flying Fools," "Born Losers" and 

"The Christmas Kid." Harry Purdy, 20th- 

Fox office manager, screened three of his 

company's pictures: "Two for the Road," 

"A Guide for the Married Man" and "Further 

Perils of Laurel and Hardy." 

Linda Crain, Columbia secretary, took a 

day off to participate in her brother's wedding 

. . . UA sales manager R. W. Tarwater 

is making his periodic swing through Alabama 

. Castleberry has joined the 

UA exchange at its Filmrow quarters as a 

member of the accounting department. 

Robert Wagner and Jill St. John, scheduled 

to make personal appearances at the 

world premiere of "Banning" in Nashville, 

are expected to visit here before the picture 

opens at the Rialto. 

Harold Smith of the Woodzo Drive-In, 

Newport. Tenn., was a Filmrow visitor. 

Atlanta scored well at the Variety convention, 

when Ralph W. Pries of Philadelphia, 

a vice-president of ABC Consolidated, 

was elected president. He is the son of 

Mr. and Mrs. Jacob Pries of Atlanta. Also, 

E. D. Martin, president of Martin Theatres, 

was named vice-president of exhibitor relations. 

Opening here were "Gunn" at Loew's 

Grand, "Double Trouble" at Wilby-Kincey's 

in Georgia—Rhodes Sound & Projection Service, Savannah—355-1321 

CARBONS, Inc. > Box K, Ctdor Knolls, NJ. 

in Florida—Joe Homstein, Inc., 273 W. Flagler St., Miami, Flo. 

FRanklin 3-3502 

SE-4 BOXOFTICE June 19, 1967

I 

I 

covering 

1 Founders' 

' 

principal 

' 

; 

from 

' 

Opal 

1 chairman, 

Roxy and "The War Wagon," which bowed 

a week late at Martin's Riaito when Columbia's 

"Casino Royaie" was held for its seventh 

week. "Africa—Texas Style!" opened 

in a multiple run at three hardtops and ten 

dri\e-ins and "Wild. Wild Planet" bowed at 

tivc theatres and ten drive-ins. 

Terry Kay, Journal amusements editor, 

interviewed Otto Preminger by telephone. 

The producer said the reason "Hurry Sundown" 

was filmed near Baton Rouge instead 

of in Georgia as originally planned 

was "Georgia belongs to the jurisdiction of 

New York unions, which are tough to deal 

with. 1 tried to make a deal but couldn't. 

Louisiana, however, belongs to the jurisdiction 

of the Chicago unions, and they are 

much easier to deal with. It amounted to a 

great saving for us, especially since the entire 

film was shot on location." 

J. D. "Woody" Woodard, veteran Warner 

Bros, southeastern fieldman, is reported re- 

after heart surgery in Emory University 

Hospital here. 

Jacksonville, N. C, Airer Nearing 

Completion for August 1 

JACKSONVILLE, N.C. — Construction 

of Stewart & Everett Theatres' 613-car 

drive-in is expected to be completed by 

August 1, announced Charles B. Trexlcr, 

president of the circuit. The airer is being 

erected on Bell Fork Road at the edge of 

this city. 

A modern, all-steel screen is being constructed 

by D&D Fabrication & Erection 

of Fort Worth. Century projection and 

sound equipment will be installed and a 

large concession building, with two cafeteria 

lines, also is planned. 

Premiere 

Stewart & Everett now operates four 

hardtops here, two of which are first-run 

situations, one a subsequent-run operation 

and the other one has a mixed policy. The 

new drive-in will operate first run, said 

Trexler. 

The $250,000 drive-in will be under the 

supervision of city manager Sherrill Strickland. 

Young TV actor Bob Denver has been 

signed to co-star in "The Sweet Ride" for 

20th Century-Fox. 

Special Effects Have Big 

Role in Films, Says Dunn 

HOLLYWOOD—Linwood Dunn, president 

of Film Effects of Hollywood, who 

was head of special photographic effects at 

the old RKO Studios before establishing 

his own company, presented a demonstration 

of his work to 500 cinema students in 

the Lytton Center for the Visual Arts. 

The film presentation was highlighted 

with original storm-scene footage from 

"Hawaii" and "Focal Point," a 70mm documentary 

featuring mobile multi-panel widescreen 

projection made for Expo 67 in 

Montreal. 

Dunn said the idea was to demonstrate 

to future filmmakers how special visual 

effects have been and can be utilized to 

overcome economic infeasibility and/ or 

physical impracticality in creating an illusion 

of reality or fantasy. 

Students on hand were from USC, UCLA, 

San Fernando Valley State College, Los 

Angeles Valley College and Columbia 

School of Broadcasting. 

Atlanta WOMPI Holds 

Day Meeting 

ATLANTA — Founders' Day was observed 

at the May WOMPI meeting in the 

downtown YMCA, with Mary Webb, 

executive director of the Georgia Society 

for Crippled Children and Adults, as the 

speaker. She was introduced by 

Margaret Baker of Wil-Kin Theatre Supply. 

President Louise Bramblett presided, and 

Bernice Wasson presented a wheelchair 

the club to the Easter Seal Society. 

Tate, Rogers Hospital committee 

presented Rogers Library bookplates 

to Stella Poulnot and Jean Mullis, 

past presidents of WOMPI International, in 

memory of deceased members Mildred 

C astleberry and Mrs. Ray Collins. 

Mrs. Bramblett told of the Variety Clubs 

International convention in Mexico City 

and of the post-convention tour to Acapulco. 

The Sugar is 


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BOXOFFICE :; June 19, 1967 SE-S

— 

JACKSONVILLE 

p became evident during the first week 

of "Thoroughly Modern Millie" at 

Sheldon Mandell's suburban Five Points 

that he has a blockbusting boxoffice winner 

which should compare with his run of "The 

Sound of Music." As pointed out by Leonard 

Allen, an independent publicist from 

Atlanta, when he came here to launch Mandell's 

exploitation campaign. "Millie" is a 

three-layer cake with Carol Channing and 

Mary Tyler Moore added to Julie Andrews. 

Local exhibitors were prepared for the 

exodus of children from schools the moment 

that their summer vacations began . . . 

Florida State Theatres' downtown Florida 

drew youngsters and their elders with a holdover 

of Bob Hope's newest family film 

"Eight on the Lam," and Kent Theatres' 

new Plaza Rocking Chair Theatre had the 

big Disney reissues "The Absent-Minded 

Professor" and "The Shaggy Dog" which is 

drawing heavy in early openings over the 

country. 

Three of the Kent drive-ins provided a 

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double-horror first-runner for young dating 

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. . Meiselman's Town & Country 

lured the family groups with "Africa 

Texas Style!" and the Fox and Midway 

drive-ins merited holdovers for "The Reluctant 

Astronaut." with "Grand Prix" continuing 

its long run at the Cedar Hills. 

FST's little San Marco Art Theatre continued 

to be the mecca for discriminating 

filmgoers who are flocking to see "Blow- 

Up" in its sixth week of playing time . . . 

"Tammy and the Millionaire" had a brief 

first run at FST's suburban Edgewood before 

yielding the screen to William Castle's 

new "The Spirit Is Willing." 

In common with many American cities, 

Jacksonville residents have moved into 

homes far from the city's heart and have 

left the inner city to become a smaller 

entity than it was 30 years ago. As a result, 

downtown (hardly the "downtown" of the 

popular song of the day) now has only three 

motion picture houses against the seven it 

had a few scant years ago. However, the 

city's metropolitan area now has 28 theatres. 

Ten of them are drive-ins, three are 

down at the ocean beaches, three are Negro 

houses from the leftover days before segregation 

was swept away. Eight are going concerns 

in major suburban shopping areas and 

one is a nudie house which operates in a 

marginal area. 

Horace Denning, district supervisor for 

' 

Dixie Drive-In Theatres, had the first run 

of "Hot Rods to Hell" at the company's 

Atlantic Drive-In on a single-run bill. 

Oliver "OIlie" Mathews, Universal office 

manager, and his wife are vacationing along 

the ocean front at nearby Ponte Vedra with 

naEs 

i/ir/TASCOPE *Ho EAS^M^HUiV1a»^ 

SIR CEDRIC HARDWICKE • HANS CONREID • BUDDY BAER 

THE A T R E 



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CONTACT: 

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AREA CODE 617 

426-0717-8 

426-2274-5 

their fishing equipment ... Ed Bledsoe, 

Universal salesman, ranged through the 

Miami area to inform exhibitors of the company's 

new release schedules. 

E. C. Kaniaris, owner of the San Marco 

Drive-In, St. Augustine, visited bookers 

along Filmrow ... In with the Metro- 

Goldwyn-Mayer staff to shift plans with 

reassigned personnel was Judson Moses, the 

southeastern exploitation chief from Atlanta. 

The local press reported the movement 

of Ed McLaughlin, Columbia branch manager, 

as he traveled to Miami to participate 

in a major Columbia sales meeting. 

Ludwig Pays Tribute 

To Industry Women 

^rom Eastern Edition 

NEW YORK—Betty Hieke of Fabian 

Theatres was installed as president of the 

New York chapter of Women of the Motion 

Picture Industry recently at the organization's 

seventh installation dinner. 

Guest speaker Irving H. Ludwig, president 

of Buena Vista, highlighted the meeting, 

calling for a more important role to be 

played by the distaff members of the film 

industry. He said that "I have benefited 

personally from the unique business qualities 

women contribute," making special 

comment on the invaluable "woman booker." 

Ludwig told the approximately 130 guests 

that "There are higher goals for women in 

our industry, as salesmen or heads of playdate 

departments. I see no logical argument 

that would forbid a woman from even becoming 

a district manager, possibly in a 

few years from now, perhaps a general sales 

manager, too." He added that at the present 

time there is a "need for fresh talent in our 

business . . and we are asking for more 

. 

women to join with us." 

The gathering, which was the largest in 

the history of the New York chapter of 

WOMPI, also saw Muriel Myerson, president 

of Variety Club Women, Tent 35, in 

addition to seating Mrs. Hieke as president, 

install Amy Rohde of MOM, first vicepresident; 

Said Castanza of Triangle Theatres, 

second vice-president; Phyllis Schaeffer. 

Island Theatres, corresponding secretary; 

Gertrude Pierce, Paramount, recording 

secretary, and Gertrude Noyes, UA, 

treasurer. 

The WOMPI of the Year award went to 

Said Castanza and the 1967 Service award 

was given to Mrs. Hieke. An appreciation 

award was presented to Philip Castanza, 

for service on behalf of WOMPI, by entertainer 

and singer Julie Wilson. Harold 

Chadwick of Local H-63, lATSE, served as 

master of ceremonies. 

Also attending were Dorothy Reeves, 

WOMPI International president; Rosalind 

Lieberman, International corresponding 

secretary; Viola Wister, International past 

president 

and Catherine Murphy and Margaret 

Hillier, president and president-elect 

of the Washington, D. C, WOMPI club. 

SE-6 BOXOFFICE :: June 19, 1967

Why Western Electric re\A/lred Its 

safety program to Include training In defensive 

driving. And why you should too. 

Last year, American industry lost over 22,000 trained 

employees killed in otf-the-job tratfic accidents. 

And 1>^ billion dollars in lost time and production. 

But, hundreds of companies—big and small—are 

doing something about it. Like Western Electric. 

In the last two years, Western Electric trained 

800 employees with the National Safety Council's 

Defensive Driving Course. And hundreds more are 

signed up to take this complete course in 

new and 

of your plant, office or facility. The National Safety 

Council will be glad to tell you how to set up the 

Defensive Driving Course in your company. And 

reduce traffic accidents among your employees 

significantly. 

Mail the coupon today. 

r" 

Special Projects-Public Information 

National Safety Council 

425 North Michigan Avenue 

Chicago, Illinois 60611 

Please mail me full details on the Defensive Driving Course. 

tested concepts and techniques of defensive driving. 

You can do the same thing for the employees 

Name_ 

Title- 

Firm Name- 

Address 

City _State_ _Zip code- 

Published to save lives 

in cooperation with 

The Advertising Council 

and the National Safety Council 

^:^:i^. 

*

. 

— 

MIAMI 

Tîanii-Dadc Junior College Thursday (6) 

named the learning building for 

Mitchell Wolfson. head of Wometco Enterprises, 

who is a charter metnbcr of the advisory 

committee. The $3.8 million structure 

contains a 56,000-volume library. He 

not only helped guide the 7-year-old college 

through its first years, but is continuing to 

serve on the advisory board. 

The program also opened Thursday (15) at 

the company's Broward County theatres 

Gateway, Fort Lauderdale; Plaza, Hollywood, 

and the Boca Raton. 

Florida State Theatres launched its Summertime 

Fun Shows for children Wednesday 

(14) at its Boulevard, Shores, Sheridan, 

Gables, Paramount and Suniland theatres. 

Protecting your employees' 

health: your business. 

As a boss. As a human being. 

Protecting them against 

America's No. 2 killer: cancer. 

We can help. With a free 

comprehensive employee 

educational program: films, 

speakers, exhibits, leaflets, 

posters — all designed to help 

save lives. 

Call your local ACS Unit 

and give us the 

go-ahead. 

You're the boss. 

american 

cancer 

society 

Snow White and the Seven Dwarfs, accompanied 

by Marcia Miner, Disneyland 

ambassador, were here to promote the 

Buena Vista reissue, which opened in a special 

engagement Friday (16) at Florida 

State Theatres" first-run situations. 

Charles Moskowitz, retired vice-president 

and treasurer of MGM, is visiting in 

Miami Beach. 

MGM is filming in Jamaica "Dark of 

the Story," a story of a war in the Congo. 

It stars Rod Taylor, Jim Brown and Yvette 

Mimieux. 

Wometco's Summer Movie Club for 

Children started Tuesday (13) at the Miracle, 

163rd, Palm Springs and Twin I theatres. 

FINER PROJEQION-SUPER ECONOMY 

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HURLEY SCREEN 

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COMPANY, Inc. 

26 Soroh Drive Formingdale, L. I., N. Y., 11735 

Texas COMPO Warns 

Of New Tax Threat 

From Southwest Edition 

DALLAS—Kyle Rorex, executive director 

of Texas COMPO, has warned exhibitors 

to be watchful of attempts by Texas 

towns and cities to enact—through local 

option elections—city sales tax laws, as a 

result of recent state legislation. 

In a bulletin to exhibitors, Rorex said: 

"While it will be called a city sales tax, the 

state will collect it by adding a penny to 

the present 2 per cent sales or use tax and 

remitting the levy back to the city. Since 

theatre tickets are under an admission tax 

structure, they will not be affected, but the 

added tax will apply on your theatre concession 

sales. 

"Cities seeking the tax," Rorex continued, 

"will probably stir up an issue between 

property owners and the public by stressing 

the point the tax will relieve home owners 

and place the tax on the consumer public. 

"Chief opponents will likely be merchants, 

especially car and appliance dealers 

and others selling merchandise costing hundreds 

of dollars. Others who might organize 

to oppose the issue are housewives who have 

recently been protesting rising costs. These 

are the best groups for exhibitors to lend 

their support. 

"Campaign material is being designed," 

Rorex continued, "and will be available to 

assist you and others interested in defeating 

a local option election on the city sales tax." 

Start BOXOFFICE coming . 

D 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) Q I year for $5 

D PAYMENT ENCLOSED D SEND INVOICE 

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 

THEATRE 

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BOXOFFICE - THE NATIONAL FILM 

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WEEKLY 

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SE^ BOXOFFICE :: June 19, 1967

HOUSTON 

Qene Tierney, also known in Houston as 

Mrs. Howard Lee. held a party for 80 

guests honoring actor Bruce Cabot during 

his brief stay here on his promotional tour 

in behalf of "The War Wagon." Miss Tierney 

is scheduled to leave for Europe soon 

. . . Writer Pat O'Bryan just leased and 

opened the Fain Movie Theatre in Livingston. 

Pat's wife will run it while he commutes 

to his typewriter in Houston. 

Snow White and the Seven Dwarfs were 

here on a promotional visit in behalf of 

"Snow White and the Seven Dwarfs," which 

opens at the three Cinema I's and Memorial 

Theatre Thursday (22). During its stay, the 

troupe visited St. Luke's Hospital and the 

Children's Medical Center. Lisa Binney, a 

recent college graduate, is being seen as 

Snow White. 

Fabian traveled 4,470 miles visiting 16 

Texas cities, including Houston, promoting 

"Thunder Alley" in addition to signing 

2,000 photographs— all in eight days recently. 

Fabian learned that Texans don't exaggerate 

when bragging about the size of 

Texas . . . Michele Lee, who is being seen 

in the motion picture version of "How to 

Succeed in Business Without Really Trying," 

will open at the Tidelands Club July 10 for 

a two-week engagement . . . Chris Robinson, 

who is in "The Sand Pebbles," currently 

at the Gaylynn, will fly in with a 

Continental Airlines inaugural flight 

Orleans. 

to New 

Director Ned Bobkoff is using film clips, 

five movie projectors and three slide projectors 

in Barbara Garson's political-Shakespearean 

satire, "MacBird," being presented 

on the stage of the Old Inn Theatre. 

The local Interstate theatres are identified 

as a circuit house in each individual ad in 

the local dailies. Previously the cut said 

,, 'Majestic, now it's Interstate's Majestic" 

. . . Bargain matinees have been instituted 

at all Interstate neighborhood theatres Monday 

through Friday. Admission will be 50 

cents from opening until 1 p.m. New confection 

facilities with an array of delicious 

food, including golden chicken and shrimp, 

can now be found at Interstate's Shepherd 

Drive-In and Interstate's South Main Drivein. 

Gates open each night at 7:30 p.m. New 

restrooms are available at both theatres. 

"Two for the Road" will replace 

"Hawaii," currently at the Alabama Theatre 

in its 25th week of a roadshow engagement. 

June 29. The Alabama will go back to continuous 

showings for the Audrey Hepburn- 

Albert Finney film. 

Southwestern Theatre Equipment Co., Inc. 

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Houie 

Okia, Legislators Supporting DST 

Ignore Exhibitors Protest Letters 

OKLAHOMA CITY—No state 

senators 

who voted for daylight savings time have 

answered letters from exhibitors, it was revealed 

at the June 5 board meeting of the 

United Theatre Owners of Oklahoma and 

the Panhandle of Texas in the Oklahoma 

Room of the Black Hotel. At the request of 

the UTOO, state exhibitors had been asked 

to write to senators who had supported the 

daylight saving time measure, then .send 

copies of answers from the senators to the 

UTOO executive secretary. Thus far, Sam 

Brunk, executive secretary, revealed, no 

copies of such answers— if they were ever 

made—have been received. 

Also at the board meeting, Oklahoma 

City exhibitors Maurice Ferris and Sam 

Caporal reported that the distribution of 

passes to members of the state legislature 

while it was last in session had proved to 

be an unsatisfactory means of entertaining 

the members. The exhibitors suggested that 

some other method of entertaining the legislators 

will have to be provided when the 

legislature meets next January. 

Johnny Jones reported concerning a free 

show that had been planned for the legislators, 

relating how it fell through after several 

hindrances apparently had been overcome. 

A report on a Will Rogers audience collection 

meeting was given by Horace Clark. 

However, it was decided to go into this 

problem in depth at the next board meeting 

on Monday. September 11, after most vacations 

are over. 

Officers in attendance included W. B. 

Sylvester, Weatherford, president; Horace 

Clark, Chickasha, president-elect; Webb 

of course... 

Lee ARTOE CARBONSJW 

MONTAY 

Newcomb, vice-president; William B. Turk, 

treasurer; Sam Brunk, executive secretary, 

and director Sam Caporal, Oklahoma City. 

Also attending were Homer C. Jones, Alva; 

Fred Brewer, Ada; Paul Gay, Stillwater; 

Don Gilbert, Dalhart, Tex.; Johnny Jones, 

Shawnee; Paul Stonum, Anadarko; Bob 

Powell, Guthrie, and honorary life member 

H. D. Cox, Binger. 

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SW-I

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J!^\ 

Wolf, president of Acme Film Distributors, 

announced that his company has 

acquired a package of 12 Continental Piclures" 

releases for distribution in the Dallas- 

Oklahoma City area. The deal was made 

with Budd Rogers of Ultra Films of New 

ôrk. 

Coiignitulations to Alan H. Meyers, son 

of Mr. and Mrs. Frank Meyers, and Porter 

K. Johnson 111, grandson of P. K. Johnson. 

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GERRY KARSKI, PRES. 

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,MOTION PICTURE SERVICE CO. 

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former!) ul Interstate Theatres. Both boys 

were graduated in June from Highland Park 

High .School. 

LasJ week we reported that Vcrn Fletcher 

of Paramount and his family were vacationing 

in Colorado, where they were to 

attend their daughter's commencement 

exercises in Denver. On the way, however, 

Mrs. Fletcher suffered an acute attack of 

glaucoma and had to be hospitalized in 

.Amarillo overnight, then flown to Dallas for 

surgery. Following the operation, surgeons 

reported her eyesight progressing even better 

than they had expected at that early 

date. The Fletchers' youngest daughter returned 

to Dallas on the emergency trip with 

her parents and grandfather but found that 

some family friends had planned a trip to 

Denver. .So the girl rode to Denver with 

them and arrived in time to see her sister 

graduate. 

WOMPIs will install officers Wednesday 

(21) when they meet in the auditorium of 

the Lone Star Gas Building. To be installed 

are Mrs. Mable Guinan, president. Paramount: 

Mrs. Laverne Gordon, Interstate, 

second vice-president, in charge of programs; 

Mrs. Elaine Marriott, Interstate, second 

vice-president, in charge of membership; 

Glynna Farquhar, Universal, recording 

secretary; Mrs. Evelyn Neeley, Sack 

Amusement, corresponding secretary, and 

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Margaret Walsh, Universal, treasurer. Retiring 

president Mrs. Marie Russey will announce 

the name of the member to be honored 

as WOMPl of the Year. WOMPIs 

from Universal—Nelda Kirley, Glynna 

Farquhar, Orlean Goldman and Margaret 

Walsh— will be in charge of the program. 

Sympathy is extended to Mrs. Bertie 

Hansen and her daughter and son-in-law 

Mr. and Mrs. R. Chambers of Richardson. 

Brad Chambers, who was 13 and who would 

have been president of the student council 

at Richardson's North Junior High School 

this fall, died in a Dallas hospital after an 

extended illness. Bertie Hansen, who started 

her film industry career in 1910, retired 

recently as film inspector at General Films. 

Her son Walter is a Universal salesman. 

Mr. and Mrs.. Debbs Reynolds and family 

will leave for Seattle, Wash., Thursday (22) 

to attend their son's wedding June 24. The 

son, Robert Michael Reynolds, a cum laude 

graduate in electrical engineering from 

Southern Methodist University, recently received 

a master's degree in oceanography 

from the University of Washington. He and 

his bride, Christina Carlyle, a student at the 

University of Washington, will leave in 

January for Australia where Mike will work 

on his Ph. D. at Flint University, Adelaide. 

The Saturday wedding will take place at the 

First Congregational Church in Bellevue, 

vv'here Miss Reed's father is the pastor. 

Your correspondent had a most enjoyable 

visit at the Lou Walters Sales & Service shop 

and was amazed at the amount of parts 

and equipment Lou has on hand. At one 

time he carried only the necessary parts to 

take care of his repair work, which by the 

way, extends all over the free world. However, 

with the upward trend in theatre business, 

new theatres being built, closed thej 

I 

atres being reopened and emergency equipment 

and parts needed on short notice (Lou 

has calls for practically everything used or 

needed in a theatre booth)—with this demand 

for parts of all types and an amazing 

number of projectors, sound equipment and 

lamphouses, etc., being sent him to be 

updated—he has enlarged his warehouse 

and can handle needs of any nature for the 

theatre booth promptly upon order. 

Having been in business 50-odd years, 

serving both as a projectionist and repair 

and serviceman, he is well versed in theatre 

equipment needs and knows just where to 

get them. He enjoys a tremendous volume 

of business and it is growing steadily, which 

is easily recognized after viewing his stockroom 

and seeing the numerous crates labeled 

ready for pickup to all parts of the world 

from cities in Texas to Thailand and other 

foreign 

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SW-2 BOXOFFICE :: June 19, 1967

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OKLAHOMA CITY 

\X7e asked Volney Hamm, who operates 

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how DST is affecting his theatre business 

and he answered: "It hasn"t affected my buso 

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mess too much but it sure has affected me." 

We've heard similar statements from a lot 

of people with whom we've talked in the last 

few weeks. We seldom come across anyone 

who likes DST and most people hope something 

can be done about it next year. 

Most Filmrow employes who could get 

away from their offices attended funeral 

services Wednesday (7) for Robert W. Egbert, 

MGM exchange manager. Many exhibitors 

from out of town also were present 

for the services. 

Exhibitors visiting Filmrow included 

Dean Fox, Rex, Leedey; V. E. Hamm 

Mount Scott and Hankins drive-ins. Law 

ton; Robert D. Rice, Cinema, Boswell 

Eddie Jones, Rex and Skyvu, Nowata 

George Jennings, 81 Drive-In, Comanche 

Mr. and Mrs. J. O. McKenna, General Theatres, 

Tulsa; Bill Wilkinson, Pirate, Bristow; 

Mrs. Frank Henry and son, Caddo Drivein, 

Anadarko; Everett Mahaney, Corral 

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Drive-ln, Guymon; Bill 

Slepka, Crystal and 

Jewel, Okemah; Levi Metcalf, Canadian and. 

Skyvue, Purcell; Mr. and Mrs. Fielding 

Norton, Bi-State Drive-In, Caldwell, Kas,;]' 

Paul .Stonum, Redskin and Miller, Anadar-j 

ko; Don Gilbert, Mission and El Rancho, 

j 

Dalhart, Tex.; W. B. .Sylvester, Tech and! 

forty-WEST Drive-In, Weatherford; Milan' 

G. Steele, Buffalo Lakeside, Pawnee, and 

Roy L. Rollier, Lamont at Lamont ... 

Glenn Fannin, Embassy Pictures, Dallas, 

was here conferring with Video and Filmj 

row bookers. Also here was Tom Kirby, 

< 

who operated a theatre in Wetumka for 

many years. 

The Diana Theatre, Lawton, i 

was evacuated 

Wednesday night (7) by 100 patrons 

while police, firemen and members of a Ft. 

.Sill demolition squad searched the theatres 

for a bomb. Alfred Hennessee, police chief, 

announced afterwards that Lawton businessmen, 

apparently tired of the hoaxes, have 

offered a $200 reward for information concerning 

the anonymous caller who informed 

the theatre management that a bomb had 

been placed in the house, which is owned 

and operated by Video Independent Theatres 

of Oklahoma City. False bomb threats 

also have been received by a bank, radio 

station and department store in Lawton. 

A luncheon honoring Andrea Lee Samara, 

bride-elect of Dr. Johnny H. Jones 

jr., was held Tuesday (6). Hostesses included 

Mrs. Kay Eddie and Mrs. B. D. Eddie 

of Nichols Hills. Miss Samara and Dr. Jones 

were married Saturday (17) at St. Paul's 

Episcopal Cathedral in Oklahoma City, the 

ceremony being performed by the Rev. H. 

N. Conley, rector of St. John's Episcopal 

Church, and the Rev. Elias G. Karim of the 

St. Elijah Antiochian Orthodox Church. 

Parents of the bride are Mr. and Mrs. N. E. 

Samara, while Dr. Jones is the son of Mr. 

and Mrs. Johnny H. Jones sr. of Shawnee. 

Johnny Jones sr. is city manager and partner 

in the operation of the Shawnee theatres. 

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SW-4 BOXOFFICE :: June 19, 1967

! Omaha 

; 

OMAHA—The 

{ 

Cooper 

j 

here 

I More" 

I "The 

I 

figure 

j 

"The 

' 

i 

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— 

— 

— 

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End-of-School Rain 

Cause Gross Upturn 

MINNEAPOLIS— It was a winning combination: 

the end of the school year and a 

week-long rain. The latter not only snapped 

an impending drouth but, combined with 

the streams of teens suddenly liberated from 

classrooms, also brought out the green at 

the boxoffices. Grosses that had been sagging 

for nearly two months snapped back to 

life. Holdovers, however, proved the biggest 

lures. Among new films, "Honey Pot" was 

an okay "Pot" of gold at the World 

with 140 but even with Doris Day, 

"Caprice" could muster no more than 

100 at the State and "Caper of the Golden 

Bulls" was not as golden as its title, emerging 

with 90 at the Lyric. Interestingly, 

"Eight on the Lam" showed a 33 '/a 

increase 

in its second week, a result of the end of 

school. Even local drive-ins thrived, despite 

the showers, the warmer weather helping. 

Now the No. 1 song among theatremen who 

had been singing the blues: "Happy Days 

Are Here Again." 


Academy Hawaii (UA), 17th wk 170 

Cooper Cinerama Grand Prix (MGM), 18th wk. .190 

Gopher Eight on the Lam (UA), 2nd wk 200 

Lyric The Caper of the Golden Bulls (Embassy) . 90 

Mann The Sand Pebbles {20th-Fox), 15th wk. .165 

Orpheum The War Wagon (Univ), 2nd wk.. ....180 

Park Cinerama—A Man for All Scosons (Coi), 

9th wk 200 

State Caprice (20th-Fox) 100 

Suburban World Erie Soya's 17 (P-W), 5th wk. . . 1 60 

World—The Honey Pot (UA) 140 

'A Man for All Seasons' 

Pacesetter With 150 

150 grossed by "A Man 

for All Seasons" in the eighth week at the 

Theatre represented peak business 

for the week. "For a Few Dollars 

opened with 120 at the Admiral, 

Sound of Music" scored this same 

in its 113th week at the Dundee and 

Bible" rated 130 at the Indian Hills 

Theatre to round out the quartet of mildly 

above-average grossers. 

' 

wk. 

Admiral For 

Cooper—A Mon 

a few 

for 

Dollars 

All Seasons 

More (UA) 

(Col), 8th 

120 

..150 

: Dundee The Sound of Music (20th-Fox), 

1 1 13th wk 120 

Indion Hills The Bible (20th-Fox), 24th wk 130 

Omaha Triple Cross (WB), 2nd wk 95 

State Blow-Up (Premier) 90 

Gebhardt Plans 6 Films 

At New Utah Studio 


HOLLYWOOD — Fred Gebhardt, 

producer, 

is planning a six-picture schedule this 

year and next with the launching of the new 

Green Acres Studio on Utah's U.S. highway 

40 between Fort Duchesne and Roosevelt, 

covering 500 acres, including 12,000 feet 

of interior film sets. 

"We will produce pictures suitable for the 

family audiences," Gebhardt said. "Our 

plans also include co-production deals with 

established companies, including both theatrical 

and television productions." 

As a former Los Angeles theatre manager, 

Gebhardt said, "The very real philosophy 

of this nation is bound up in a return 

to morality and decency on a 

the film world." 

grand scale in 

Wisconsin Exhibitor Ben Marcus Is 

Honored by Milwaukee Film Council 

Seated at the head table during the IVIilwaukee Better Films Council annual 

luncheon are, left to right, Peter Kintas, public school supervisor; Otto Schlaak, 

WMVS station manager who was guest speaker; Mrs. Raymond Pfelffer, council 

president, presenting a plaque to Trueman Schroeder of the Marcus circuit in behalf 

of Ben Marcus; Mrs. George Prentice, corresponding secretary; Father Jakubek; 

Dennis Brule, who was awarded a scholarship in arts and films to the University of 

Wisconsin, and Mrs. Edward H. Moll, attendance chairman. 

MILWAUKEE—Ben Marcus, who heads 

a 50-theatre circuit, is the recipient of the 

Milwaukee Films 

Council annual 

award, given to the 

industryite who has 

contributed time and 

effort 

"beyond the 

call of need" toward 

the aim of the council. 

Accepting 

the 

award for Marcus, 

who was unable to be 

Ben Marcus 

present at the luncheon 

in the Athletic Club, was Trueman 

Schroeder of the Marcus staff. 

Mrs. Raymond Pfeiffer, council president, 

introduced the industry people on 

hand. Otto F. Schlaak, WMVS station manager, 

the guest speaker, spoke on "Movies 

on TV." 

Saying movies "are killing creative television," 

Schlaak pointed out that commercial 

and educational TV stations could compete 

with the films, but "there will have to 

be some upgrading in programing." 

Movies, he said, 

are better than television 

shows, with superior talent, established actors, 

directors and sufficient time to spend 

on them. He indicated that movies are leading 

TV to longer programs, with the 30- 

minute show being killed 

out. 

Schlaak said the fall network programs 

will include many top films, such as "The 

Great Escape." "Where the Spies Are." "Cat 

on a Hot Tin Roof" and "The Days of 

Wine and Roses." 

Some of the films "will be considered 

pretty frank," Schlaak explained. For example. 

"Tom Jones" and "Never on Sunda\." 

Although the "adult themes have been pretty 

much rejected, the practice appears to 

be 

loosening." 

Those on hand for the affair included 

Andy Spheeris, Towne Theatre and WEMP; 

Russ Mortenson, Standard Theatres; Fred 

Koontz, Milt Harman and Don May, Prudential 

circuit; M. P. "Pat" Halloran, Universal 

branch chief; John Pilmeier, MGM 

branch manager: Eddie Gavin. AlP branch 

head; Harry Mintz, Stanley Warner Theatres; 

Harold Janecki. Kohlberg Theatres; 

Harold Ross, Paramount exchange manager; 

Val Wells, Motion Picture Commission. 

Walter Blaney. Falls Theatre; Jerry 

Gruenber, Strand Theatre; Joe Reynolds, 

Town Theatre; Bob Brill, Point Theatre; 

Roland Koutnik. 15 Drive-In; Bill Nichol, 

BoxoFFiCE representative; Ray Schulz. 2()th- 

Fox; Estelle Steinbach, Cinema I and II; 

John McKay, Riverside Theatre; Ed Dittlof, 

WITl-TV; Rod Synnes, WTMJ; Wade Mosby. 

editor of the Journal Green Sheet; Lee 

Rothman, WRIT: Gerry Franzen. Cinema. 

Inc. 

Award to Ray Vonderhaar 

MINNEAPOLIS — The annual 

meeting 

of the Minneapolis .Ass'n for Retarded Children 

presented a merit award to Ray Vonderhaar. 

president of N.'\TO of North Central 

States, in connection with the December 

Toys for Tots matinee held by North 

Central 

theatres. 

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BOXOFFICE :: June 19, 1967 NC-1

MINNEAPOLIS 

The Ted Mann circuit, largest hereabouts, 

has now taken over operation of yet 

another theatre. Cinema 21 in Rochester. 

The hardtop, formerly operated by James 

R. Fraser, bowed under the Mann aegis with 

"The War Wagon" (9) . . . Ted' Mann. 

meanwhile, continues to commute between 

here and his Hollywood base on the Paramoimt 

lot. His visits are at two-week intervals. 

His brother Marvin oversees the circuit 

operations. 

Lowell Kaplan of the Bennie Berger 

chain was as happy as the most ecstatic pupil 

when schools let out. Grosses soared at 

ihe Gopher Theatre, playing Bob Hope's 

,^, 1^ 

"Kight on the Lam" . . . New face along 

Filmrow: Larry Gallegos, sales trainee and 

ihc latest addition to branch manager Robert 

Malone's United Artists' crew. 

Filmrow visitors included Paul J. Perrizo. 

.•\valon Theatre, Blue Earth, Minn.; Kenneth 

Michaelson, Metro Theatre, Pine Islam!, 

Minn. 

Vincent Tubbs, Warners exploiteer, was 

in town whipping up excitement for "Up 

Leroy Smith, 

the Down Staircase." . . . 

MGM branch manager, exuding plenty of 

enthusiasm upon his return from a two-day 

huddle in Chicago at which MGM bared its 

roadshow plans. Smith points out the geewhiz 

grosses being piled up by "Grand 

Prix" at 

the Cooper Cinerama here and says 

it will play there "clear into fall." Says 

Smith: "We'll be offering two roadshow attractions 

a year for the next five years, with 

"Gone With the Wind' in 70mm and 'Far 

From the Madding Crowd' with Julie 

Christie this fall—and '2001: A Space Odyssey' 

next spring." 

Irving Braverman, Columbia branch boss, 

back (13) and bubbling with enthusiasm after 

attending a Miami sales convention . . . 

Roy Miller, Universal branch chief, also a 

returnee (12), winging in from the Will 

Rogers Memorial Hospital fund drive meeting 

at Lake Placid, N.Y., and reporting a 

"very enthusiastic meeting, excellently handled." 

Bob Conn, Warners Midwest division 

sales manager, cut short his visit here due 

to a death in his family . . . Chauncey Curtis, 

manager of the Empire Theatre, Minnesota 

Amusement Co. house in Grand Forks, 

N.D.. and Hap Hasselo, manager of 

MACO's Empire Theatre in Minot, N.D., 

both here for conferences with home office 

officials. 

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Angostura-Wuppermann Corp., 

Elmtiurst, New York 

Paramount salesman Joe Rosen is back 

from a two-week swing through North and 

South Dakota. He carried the happy news 

that extensive rains in those two agricultural 

states have lifted the crop outlook into the 

"excellent" category, a cheering report for 

the economy of this entire agrarian area. 

MILWAUKEE 

îrcuit owner Ben Marcus, who also has a 

restaurant chain, has added another 

Big Boy Restaurant. Located at Oakland 

and Capitol Drive, the establishment was 

opened in showmanship style. There also 

were free comic books and balloons for the 

children. 

Pamela Powell, daughter of June Allyson 

and the late Dick Powell, is a freshman at 

Marquette University's College of Journalism. 

She says she has no aspiration to become 

an actress. After completing summer 

school. Miss Powell plans to spend August 

in Spain, where her mother will make two 

films. 

Eddie J. Weisfeldt, 75, former manager 

of the Riverside Theatre here, died in his 

Seal Beach (Calif.) home. Burial was at 

Spring Hill Cemetery here. Weisfeldt, who 

retired in 1958. began his career with the 

Saxe circuit. At 28 he was manager of the 

old Alhambra Theatre. In 1945 he directed 

theatrical productions for the Milwaukee 

centennial. Two years later he moved to 

Detroit to become general manager of Associated 

Theatres. In the '50s he worked as a 

production executive for producer Mike 

Todd and handled "Around the World in 

80 Days." 

Hy Averback will direct MGM's "Where 

Were You When the Lights Went Ouf?" 

NC-2 BOXOFFICE :: June 19, 1967


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8440 SUNSET BLVD.. BRAEMORE TOWERS, Suite 616. LOS ANGELES, CALIF. (213) 656-2232

— 

Thirty -Minute Deluge on Friday (9) 

Swamps Drive-Ins Near Des Moines 

By PAT COONEY 

DES MOINES — This city came very 

close to becoming a seaport Friday night 

(9), when nearly four inches of rain fell 

within 30 minutes. Tornadoes also were 

spotted all over the area. While none hit 

the ground, it was a night to remember. 

A spot check at some of the local airers 

found these results: At the Planlation. Manager 

Dell McCaulley donned his oilskins as 

Walnut Creek flooded to within half a foot 

of the premises. The deluge dropped si.x 

inches of water in the concessions building 

and turned the whole place into a lake. With 

water shooting out of every drain in the 

place, and tornado sirens wailing in the distance. 

McCaulley said ""llO carloads of nuts 

sat out there on the ramps." The Plantation 

was still closed Saturday night for nioppingup 

operations. 

The Town Drive-In lost power early in 

the storm, according to Jerry Bloedow and 

there was no extensive damage there, just 

lots of water. Jim Gray had a nice crowd 

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at the S.E. 14th. but lost them when the 

tornado warnings were sounded. He kept his 

patrons informed of the weather report as 

a responsible public service. They were 

cleaning up the water and mud there on 

Saturday for a show that evening. 

At the West-Vue, Lloyd Knode established 

a lookout on a nearby hill and kept 

his patrons up to date on the path of the 

storm. There was no serious flooding there 

and only a momentary loss of power. 

At the Capitol, Manager Lloyd Hirstine 

reported no damage of any consequence, 

but water did enter the booths and concessions 

building. 

During the deluge, and with the Civil 

Defense warning wailing, a good size crowd 

stayed for the picture at the Plaza. Lights 

flickered at the Paramount and Capri, also 

indoor theatres, but the power stayed on as 

did most of the audience. Water reached 

the inside of the Eastgate, and patrons as 

well as management were greeted with water 

rushing out of their cars when they went 

to the parking lot and opened the doors. 

At the Varsity, there were three feet of 

water in the women's lounge and the carpet 

was floating. 

With the big drench climaxing two weeks 

of wet and turbulent weather, the drive-in 

." 

operators can be heard muttering a little 

ditty. It goes, "Rain, rain, go away . . 

OMAHA 

Jûssell Brehni of Lincoln was here in 

connection 

with his circuit's drive-in business. 

He said the start of the circuit's new 

hardtop at Eighty-Fourth and Center Streets 

would be later this month as scheduled 

weather permitting—and that the new entertainment 

facility should be ready early in 

December as planned. The rainy spell has 

slowed construction in the area, but as a 

general rule most theatremen have welcomed 

the moisture and its beneficial effect 

on the farmers outlook, even though continued 

rain and storms have cut into drivein 

attendance. 

One veteran in the Midlands film industry 

said there is an undercurrent of pessimism, 

however, as theatre operators wait 

to see what the over-all effect of the new 

sales tax and daylight savings time will be. 

He said for one thing, these two things 

have been factors in the discontinuance of 

double features by many exhibitors, both 

by four-wallers and drive-ins. "I think, too, 

that in our area we're feeling the pinch of 

tight money . . . people are not spending 

money unless for something they really 

want to see . . and my opinion is that with 

. 

the world situation and the war and all, 

they 

want something that will take their minds 

off troubles." 

Dick Resch, Buena Vista branch manager, 

left Omaha Monday on a three-week 

organizational tour as part of a BV management 

training program. Resch. Norm 

Chester of Seattle and Phil Smith, an attorney, 

are among a group representing all 

facets of Disney productions who will attend. 

Gary Wallace, BV booker, left Sunday 

(18) for two weeks of army reserve 

simimer camp at Fort Gordon, Ga. . . . 

Vivian Schertz, branch manager's secretary, 

is back from vacation and ready to carry 

on. 

Others in town included Nebraskans Harry 

Hummel, Scribner; Jack March, Wayne; 

Don Johnson, Schuyler; Sid Metcalf, Nebraska 

City; Richard Smith, David City; 

Mr. and Mrs. John Casey, West Point; 

lowans John Rentfle, Audubon; S. J. 

Backer, Harlan, and Jim Travis, Milford, 

and Missourian Orville Mundt. Rock Port. 

LINCOLN 

^^hen Lincoln Northeast High School has 

a graduation each June, so does Clarence 

Frasier at his suburban Joyo Theatre. 

The owner-operator traditionally employs 

Northeast pupils since the theatre has a 

weekly night only and weekend matinee 

schedule, which fits nicely into a teenager's 

school timetable. Those graduating from 

both school and the Joyo to other jobs this 

month were Peggy Woodrum, Mary Jean 

Anderson and Carol Bickford. The new 

pupils rotating at the ticket office, door and 

concession stand are Linda Fuller, Sheryl 

Owen and Terry Gardener. Still on Clarence 

Frasier's staff is son Paul, who's a Northeast 

junior. 

These are busy weeks for Russell Brehm 

so maybe it's just as well he winds up a 

three-year term on the Lincoln-Lancaster 

health board July 1 as chairman. This is his 

third time at the three-year terms. He is eligible 

for a fourth after two years off. Keeping 

him busy in the months ahead will be 

construction of the Douglas Theatre Corp.'s 

first conventional house, the Cinema-Center 

in suburban Omaha, on which bidding specifications 

were sent out Monday (12) for 

opening in two weeks. Later this month 

Brehm, his wife and daughters Mary Jo 

and Debbie will fly out to California to attend 

Buena Vista's gala event at Disneyland. 

Meanwhile, the girls and Mr. and Mrs. 

Brehm have been traveling closer to home, 

going to North Platte, Marshalltown and 

Audubon, Iowa, where their Frosty Bonanza 

horse gathered up more championship 

honors in shows. 

Richard Lewis will produce "A Lovely 

Way to Die" for Universal. 

sssssssssssssss 

Lee ARTOE REFLECTORS 

NC-4 BOXOFFICE :: June 19. 1967

three weeks' confinement. She was ini 

jured 

, Dorsey 

1 named 

! seum 

[ ated 

j 

about 

1 Bluffton 

I 

' 

as 

; 

patrons. 

I 

; 

prised 

I 

CLEVELAND 

nonnie Lymon, daughter of Harry Lymon 

of States Films and a niece of Betty 

Kaplan, secretary at 

R^jgESB^ 

United Artists, gradu- 

J^HLî^^ 

ated from Heights 

High School Tuesday 

after 

Bonnie Lymon 

(13). She plans to enter 

Miami University 

at Oxford, Ohio, in 

the fall . . . Katie Silverthorne, 

wife of 

Jack Silverthorne of 

the Hippodrome, was 

expected to be rej^^^^j 

^^^^^ ^ j^^^pj,^, 

in a golfing cart accident at Pine 

Ridge Country Club. 

Brown, MGM salesman, has been 

president of the Cleveland Colosof 

Motion Picture Salesmen. Bill 

Spensley of Warner Bros, is secretary-treasurer. 

This column May 29 itemed that Frank 

Musto, Universal salesman, and his family 

intended to have three of the children, ages 

12, 13 and 14, of a late cousin move in 

with them. The father of the children died 

at Christmas, leaving a large family. The 

Mustos offered to have the children stay 

with them for at least part of the summer. 

The item has proved embarrassing to Musto, 

and for this we apologize. No offense or 

embarrassment was intended. 

The State Theatre at Bellevue is to be operated 

by Wilton C. Hill, who also has the 

Temple at Willard . . . Fred Blossom's Little 

Flower Drive-In at Ottawa settled out of 

court with a group using baseball night 

lights to the detriment of its film presentations. 

The JayCee at Dresden reopened Friday 

(16) as the Roxy Theatre and will be oper- 

by Frank Mills. It had been closed 

a year . . . The Parma Theatre at 

has been closed for remodeling 

work. 

The Amherst at Amherst is to close after 

many years in operation. It still is described 

a "beautiful hometown theatre." A feature 

of the house is the crying room, where 

mothers with noisy or tearful children may 

see the picture without hindrance to fellow 

A glass wall divider is used. 

Mary Jane Hillenbrand of Universal ob- 

served a birthday Sunday (11). She was sur- 

when her neighbors gathered on her 

front lawn and sang "Happy Birthday." She 

also is secretary-treasurer of Local CE-5. 


— 

— 

— 

— 

— 

— 

Detroif Theatres Enjoy Good Week; 

'Man for All Seasons Tops at 550 

DETROIT—"A Man for All Seasonsstill 

held a comfortable lead with 550 per 

cent at the Studio-New Center in its 11th 

week, although other Detroit first-run films 

were well patronized and grossed at a lively 

pace. Running second at 400 per cent was 

"Thoroughly Modern Millie," at the Northland 

for the third week. "Loves of a 

Blonde," the best grosser among the firstweek 

films, placed third in the city as it 

opened at the Studio-1 with 250 per cent. 

Next in line was "Georgy Girl," 210 in its 

23rd week at the Studio-North. "Alfie," in 

its 29th week at the Studio-8, and "The 

.Sound of Music," showing for the 15th 

week in its popular-price run at three theatres, 

reported 200 each. 

— 

— 


Adams The Coper of the Golden Bulls (Embassy) 100 

Allen Park, 23 other theatres Eosy Come, Easy 

Go (Para) '20 

Americano Hurry Sundown (Para), 4th wk 175 

Fox Death Curse of Tartu (5R); Sting of Death 

(SR) 150 

Grond Circus, Royol Oak, Wyandotte-Main, 

Livonia Ctnema I, Macomb Cinema I, Warren 

Cinema Coprice (20th-Fox) 125 

Madison—The Bible (20th-Fox), 1 7th wk 225 

Mercury The Taming of the Shrew 

(Col), 1 1th wk 160 

Northland Thoroughly Modern Millie (Univ), 

3rd wk 400 

Norwest, Quo Vodis Doctor Zhivago (MGM), 

11th wk. at popular prices 190 

Radio City, Terrace, Gateway, Vogue, Palms, 

Redford, Wyondotte-Annex Casino Royale 

(Col), 5th wk 150 

5tudio-l Loves of o Blonde (Prominent), 

3rd wk 250 

5tudio-8—Alfie (Para), 29th wk 200 

Studio-New Center A Mon for All Seasons 

(Col), nth wk 550 

Studio-North Georgy Girl (Col), 23rd wk 210 

Trans-Lux Krim Blow-Up (Premier), 14th wk. ..100 

Universal City, Camelot, Mai Kai The Sound of 

Music (20th-Fox), 15th wk. at popular prices . .200 

Village, Punch & Judy, La Parisien Blow-Up 

(Premier), 2nd wk 175 

"Thoroughly Modem Millie' 

450 Second Cincy Week 

CINCINNATI — "Thoroughly 

Modern 

Millie" enjoyed good patronage for a 

second week at the Valley Theatre and 

grossed at a 450 per cent rate, carrying off 

top honors among first-run films. "Casino 

Royale" leveled off at 100, the exact average 

percentage, in its sixth week at the Albee. 

but every other first-run 

feature grossed 

well above-average business. "One Million 

Years B. C," the only new picture on the 

Cincinnati scene, doubled average at the 

Twin Drive-In. 

Albee Casino Royale (Col), 6th wk 100 

Ambassador A Mon for All Seasons 

(Col), 8th wk 350 

Grand Caprice (20th-Fox), 2nd wk 125 

International 70 The Sand Pebbles (20th-Fox), 

15th wk '70 

Kenwood Cinema Hawaii (UA), 1 6th wk 225 

Times How to Succeed (UA), 1 Ith wk 275 

Twin One Million Years B. C. (20th-Fox) 200 

Volley Thoroughly Modern Millie (Univ), 2nd wk. 450 

Cleveland Grosses Hold Firm 

As Hot Weather Arrives 

CLEVELAND — Percentages did not 

change a great deal although the thermometer 

soared to the 90s for the first time 

this summer. The initial heat wave usually 

has a deleterious effect on film grosses. 

"Thoroughly Modern Millie," which had led 

Cleveland percentages in its sixth week with 

375, was again the leader in its seventh 

— 

— 

— 

—— 

week with 350. "The War Wagon" made 

a distinguished entry as it doubled average 

;it six theatres, scoring slightly ahead of 

"Persona," which ran up 175 in its debut 

at the Heights and Westwood theatres. 

. .200 

Al'en—The Sand Pebbles (20th-Fox), 16th wk. .. 90 

Cinerama, Great Northern, Lake, Mercury, 

Embassy, Severance The War Wagon (Univ) 

Colon/— Hawaii 

Continental 

(UA), I 6fh 

A Man and a 

wk 

Womon 

100 

(AA), 17th wk 100 

Heights, Westwood Persono (Lopert) 175 

Hippodrome Dutchman (SR) 95 

Loew's Ohio The Bible (20th-Fox), 1 6th wk 100 

Loew's Stote, Fairview, East Side, Cloverleof 

Eight on the Lam (UA) 125 

Maylond The Taming of the Shrew (20th-Fox), 

2th wk 120 

I 

Palace Thoroughly Modern Millie 

(Univ), 7th wk 350 

Vogue My Sister, My Love (Sigma III) 95 

COLUMBUS 

fâses of Leroy Griffith, operator of the 

Gayety. burlesque theatre, and three 

strippers in the "Harlem's A-Poppin'," show 

were continued to Monday (19) in Municipal 

Court. Police vice-squadmen arrested 

Griffith and Jeanette Thomas, Zola Singletary 

and Paula Woods. They were charged 

with violating the city's burlesque control 

ordinance which forbids such shows within 

a mile of a church. The Gayety was formerly 

— 

the Livingston, East Side film house. 

Jim McCafferty, theatre editor of the Columbus 

Dispatch, is vacationing at Manitoulin 

Island in Georgian Bay. 

Manager Robert McKinley of Northland 

Cinema is bringing in "Thoroughly Modern 

Millie" starting Thursday (22). 

New Developing Machine 

Unveiled by De Luxe 


HOLLYWOOD—De Luxe 

Laboratories' 

West Coast division has unveiled a 35mm 

developing machine which it says is capable 

of processing color positive film at more 

than 200 feet a minute and color negative 

at 100 feet a minute. 

Developed at the General Film Laboratories 

here, the turbine-drive is said to 

guarantee greater reliability than previous 

developing machines and to provide unusual 

flexibility in the processing of 35mm and 

35/ 32mm (double 16mm) films. Other 

advantages claimed include a new "perf 

tear detector" to warn of breaks in film and 

an "electric film break" on the put-on end 

uêd for splicing rolls continuously. 

TRAFFIC BUILDING 

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ME-1

. . . Bob 

DETROIT 

\A7;irrfn Camier, lormer manager ol the 

t'inema and other theatres here and 

now a resident of Hollywood, is on a twomonth 

annual sight-seeing trip of the country 

with his family. He postcards from Salt Lake 

t'it\ and reports intermiiicnt rains for a 

week. 

Veteran Carl "Cully" Buerniele has returned 

to his office at Co-Operative Theatres 

alter ten days in the hospital for sciatica 

and a pinched ner\e. A cane has been added 

to his accouterments. 

Kii'hard Kemp, formerly of the Carmen 

m Dearborn, is now operator at the Main 

\n Ro\al Oak . . . Ellsworth Miller, former- 

Iv of the Center, has returned to the Washington 

in Royal Oak after a 90-day leave of 

absence. 

.\lex Jasmin, head of T. Jagmin. Inc.. 

founded b> his late father, reports completion 

of four drive-in concession redecorating 

projects—the Tri-City Drive-In at Bucyrus. 

Ohio, for L&L Concessions and Jack Loeks' 

irio at Muskegon, the Auto. Getty and 

North drive-ins— for Confection Cabinet 

Corp. 

. . . 

Richard Duyck is operator at the Atlas, 

succeeding Robert Trainer, Manager Joseph 

Oleszkowicz 

MGM manager, 

reports Edward Susse, 

. . . 

vacationed around Boston 

and attended his niece's graduation there 

Eugene E. Grew, manager of the 

Northland, is proud of his "perfect staff" 

of .^0 in this roadshow house. 

Herb Hurwitz, assistant vice-president of 

General Cinema, was in town from Boston 

Skolak, assistant manager at Warren 

Cinemas I and II, moved over to the 

same post at Livonia Cinemas I and II. 

Martin Shafer of the Wayne Amusement 

Co. took his wife and mother to New York 

to pick up his son who has been at school 

there . . . Al Scrivener, projectionist at the 

Durand Theatre in Durand for years under 

former owners, has leased the house from 

realty owner. George Goward, who is returning 

to Florida. John Dembek will continue 

to book for Scrivener. 

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Stephen F. Booth, producer of "Brighty 

of the Grand Canyon," is spending a week 

in Texas for press, radio and television appearances 

in connection with the saturation 

booking of the film, which started Thursday 

(15). He will cover Dallas, Austin, San Antonio 

and Houston. The film, which is the 

story of the burro who opened trails in the 

Grand Canyon at the turn of the century, 

is set to open in several other cities a week 

later. 

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opened as a dual first run November 9, 

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CINCINNATI 

n spirited meeting lor the kickoff of the 

l^)(i7 Will Rogers Hospital drive was 

held Monday (5) in Filmrow's screening 

rooin. with Phil Fox, Columbia branch 

manager, this year's distribution chairman, 

presiding, Mike Chakeres, vice-president, 

Chakeres Theatres, Springfield, is exhibitor 

chairman. 

Office personnel Helen Fitzwater, Columbia, 

and Carmel McCiill. Universal, are on 

vacation . 

Woodruff. Columbia 

booker, who vacationed at Daytona Beach, 

stayed at the Surf Motel, which is owned 

bv Mr. and Mrs. Lew Hensler. Hensler was 

The Sugar is 

a Kentucky district manager for the .Schinc 

circuit a number of years ago. 

J. F. Carnahan. a long-time Kentucky exhibitor, 

and his wife drove over to visit 

Woodruff from their home at Ormond 

Beach. She also saw Vance Schwartz, former 

exhibitor here, who now operates the 

fun game "Jai Alai" at Daytona Beach. 

Marshall Fine and Leroy Kindis, Associated 

Theatres, Cleveland, and Sid Stockton, 

MGM branch manager, were Filmrow 

visitors. 

Exhibitors visiting the Row included Joe 

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Joseph, Parkersburg, W, Va.; Bud Hughes, 

Ernie Powell, McKee, Ky.; Ohioans Tom 

Farrell. Hamilton; Moe Potasky, Dayton: 

Harry Wheeler. Galipolis. and Wally Allen. 

Springfield. 

Architect's sketches for the renovation of 

Holiday Amusement's New Court Theatre 

at Hamilton sparkle with fresh ideas. Renovation 

of the house should be completed 

sometime in late fall. 

Young.sters in Erlanger, Ky., had a special 

matinee treat at the Village Cinema 14 

which played Disney's "The Absent Minded 

Professor" and "The Shaggy Dog." 

Attorney Gen. Ends Fuss 

Over School Film Showing 


SAN FRANCISCO — Attorney Gen. 

Thomas Lynch has ruled that school boards 

may delegate the selection of specific instructional 

material to an administrative or 

teaching staff after the "overall purpose of 

the instruction" has been approved by the 

board. 

Involved was the attempt to recall the 

Rev. Elliott Paulsen, president of the Union 

City school board in Alameda County, because 

a controversial film about Negro 

life in the South, "Nothing But a Man," 

was shown in the district. Parents of the 

children attacked the film because they said 

it "shows a debased life, immorality and 

profanity, plus poor judgment on the part 

of the teachers who chose it." 

Lynch also held, "There is no statute authorizing 

a limitation on instruction or instructional 

materials solely because they are 

deemed to be controversial." 

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Robert Morse and Doris Day were the 

first two of four major stars to be signed 

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B 

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Elmhurst, New York

— 

— 

— 

— 

— 

— 

— 

— 

Hot Weather Lowers 

Boston Percentages 

BOSTON—The long-delayed hot weather 

(temperatures in the low 90s) struck this 

area on the June 3 weekend, causing boxoffice 

grosses to drop 25 to 50 percentage 

points below the preceding report period's 

rainy holiday highs. Holdovers played to 

sparse houses on the June 3 weekend as 

Bostonians took off for beaches, parks and 

pools. "The Sand Pebbles," 175 in a fifth 

week at the Gary, ranked first among the 

holdovers, slightly ahead of "A Man for 

All Seasons," which scored 170 in its 20th 

week at the Cheri One. The week's sole 

newcomer was "Devil's Angels," a 145 

grosser at the Center Theatre. 


Astor— Caprice (20th-Fox), 2nd wk 115 

Beaccn Hill— The Honey Pot (UA), 2nd wk 140 

Boston— Grond Prix (MGM), 25th wk 125 

Cambridge Esquire Persona (Lopert), 3rd wk. ..140 

Center Devil's Angels (AlP) 145 

Charles Hurry Sundown (Poro), 2nd wk 120 

Chen One— A Man for All Seasons (Col), 

20th wk 170 

Chen Two The Taming of the Shrew (Col), 

12th wk 120 

Circle Cinema Thoroughly Modern Millie (Unjv), 

10th wk 155 

Exeter Mode in Itoly (20th-Fox), 4th wk 165 

Gary The Sand Pebbles (20th-Fox), 5th wk 175 

Kenmore Square The Deadly Affair 

(Col), 7th wk 125 

Music Hall For a Few Dollars More (UA), 

4th wk 130 

Orpheum Triple Cross (WB), 2nd wk 130 

Paris Cinema Blow-Up (Premier), 17th wk 130 

Park Square A Man and a Womon (AA), 

moveover, 34th wk 120 

Saxon The Bible (20th. Fox), 1 6th wk 115 

Symphony Cinema One My Sister, My Love 

(Sigma III), 1 2th wk 120 

West End Cinema I, a Woman (Audubon), 

29th wk 115 

'The Sand Pebbles' Grosses 165 

15th Week in New Haven 

NEW HAVEN—The regional premieres 

of "Triple Cross" and "Africa Addio" highlighted 

the first-run parade, although the 

boxoffice response wasn't particularly distinguished. 

Bowl, Center, New Haven, Westville, Whitney 

Triple Cross (WB); various co-features 

Crown La Vie de Chateau (SR) 

Lincoln My Sister, My Love (Sigma III), 3rd wk, 

Loew's College, Milford Cinema, Summit Eight 

on the Lam (UA); various co-feotures, 2nd wk. 

SW Cinemort The Sand Pebbles (20th-Fox), 

15th wk 

SW Roger Sherman Good Times (Col) 

Wholley A Man for All Seosons (Col), 8th wk, 

, 

'Few Dollars More,' 

'Viscount' 

100 

100 

90 

70 

165 

70 

105 

Show Strength in Hartford 

HARTFORD — Newcomers — among 

them "For a Few Dollars More" and "The 

Viscount" — registered reasonably strong 

grosses. 

Allyn, Bristol, Cinema One, Plaza, Farmington, 

Meadows For a Few Dollars More (UA); 

various co-features 150 

Cine Webb Hawaii (UA), 1 7th wk 85 

Cinerama Grand Prix (MGM), 1 7th wk 90 

Eost Hartford, Monchester, Pike The Viscount 

(WB); vorious co-features 125 

Elm—The Bible (20th Fox), 1 6th wk 80 

E- M Loew's Casino Royole (Col), 7th wk 115 

Rivoh The Game Is Over (Royal) 130 

Strand—A Mon for All Seasons (Col), 8th wk, . , , 85 

Re-Elect John St. Peter 

From Mideos' Edition 

DETROIT—John St. Peter has been reelected 

president of Local 94, International 

Alliance of Billposters and Billers. Other 

officers named are: vice-president, Melvin 

Magnotti: secretary-treasurer, George Kapano, 

and business representative. Cass 

Fredericks. 

'Total Electric' Award 

To William V. Hayden 

BEVERLY, MASS.—A "Total Electric 

Building" award was presented to William 

V. Hayden, manager of the Cabot Cinema, 

lollowing the theatre's renovatii>n. 

1 honias A. Krueger. commercial sales 

representative for the Massachusetts Electric 

Co., and Vernon Tremblay, MEC 

commercial sales manager, made the presentation. 

Tremblay said the award was made to 

Hayden for installing in the Cabot "a 

tlameless electric heating and cooling system 

which is accomplished by electric heal 

pumps." 

Perakos to Update 

Elm in Hartford 

HARTFORD—Sperie P. Perakos, vicepresident 

and general manager of Perakos 

Theatres Associates, has disclosed plans to 

remodel the Elm, built in 1947. 

New carpeting, drapes, sound and lighting 

will be installed. In addition, a modern 

counter boxoffice will replace the existing 

street-side boxoffice. 

The Elm is one of the few metropolitan 

Hartford showcases equipped for all-size 

projection, including 70mm. It is supervised 

by John D'Amato, Perakos metropolitan 

Hartford district manager. 

Art Houses Close ior Summer 

From Mideast Edition 

DETROIT — Albert and Phyllis Dezel. 

operators of a circuit of art theatres, are 

closing the Oakdale in Hazel Park and the 

Plymouth Art in Plymouth for the summer, 

with fall reopenings planned. 

TUNE TAPE — Harr> 

Schwab of 

Esquire Theatres of America, left, 

presents 

a "The Gretschmen" taping to 

West Hartford's Mr. and Mrs. Corrado 

Bordonaro, whose son John appears 

with that group in Boxoffice International's 

"Mondo Mod," which had its 

world premiere at E.squire's Berlin 

Drive-ln in suburban Hartford. 

Roxbury Judge Rules 

'Chelsea' Obscene 

BOSTON — Judge Samuel Eisenstadt, 

Roxbury district court judge, ruled that 

rhe Chelsea Girls" is obscene, after viewing 

the film, and has fined the Symphony 

Cinema Two, where the picture had been 

seized by the vice squad after a week's 

showing, $2, ()()() on four counts of obscenity. 

Previously, other area courts had overruled 

obscenity charges against three other 

lilms, seized at various times since last 

November by the vice squad, "I, a Woman," 

now in Its 3()th week at the West End Cinema; 

'Night Games," dropped by the Kenmore 

Square Cinema after a vice squad 

raid and "My Sister, My Love," now in its 

12th week at Symphony Cinema One. 

Attorneys for the Symphony Cinema said 

after the decision that they would appeal 

Judge Eisenstadt's ruling. The move against 

these films was felt by exhibitors here to be 

an attempt to invoke censorship again in 

Boston, a battle which has been waged by 

censorship" forces here ever since precensorship 

of films by a censorship board 

was outlawed by the State Supreme Court 

some years ago. 

Two years ago, the then attorney general 

Edward Brooke, now a U. S. Senator, issued 

an order prohibiting city and town officials 

on licensing boards from precensoring films. 

A recent case against showing of "Blow-Up" 

in Maynard, Mass., was thwarted when 

Boston newspapers blew up the attempts by 

the selectmen to stop showing the picture. 

HARTFORD 

ânny Cahn of the Universal home office 

exploitation department was in town, 

conferring with Robert E. Carney, SW 

Strand, on the June 22 Connecticut premiere 

of "Thoroughly Modern Millie" , . . 

Buddy Horan, manager of the Webster, has 

branched out, taking on a public relations 

chore for the newly formed New Britain 

Bees, a professional football team. 

Lee Kennedy, formerly assistant manager 

at the independent Star-Lite Drive-In, downstate 

Stamford, has joined General Cinema's 

Meadows Drive-In, Hartford, in a similar 

capacity. He replaces Livio Dottor, who 

resigned to rejoin Perakos Theatres Associates 

as manager of the Southington Drive- 

In, succeeding Edward Stankiewicz. resigned. 

Mrs. Lilli M. Cody Dies; 

Vermont Theatre Owner 

MONTPELIER, VT.— Mrs. Lilli M. 

Cody, associated with her husband Richard 

in ownership and operation of motion piclure 

theatres in Vermont, including the firstrun 

Strong Theatre, Burlington, the state's 

largest city, died at their Montpelier home 

after a short illness. 

Survivors, in addition to her husband, include 

tour sons, one daughter and 2 1 

grandchildren. 

BOXOFFICE ;: June 19, 1967 NE-1

. . Dan 

BOSTON 

^îlliani Mutton, manager of llic Merrimack 

Park Dri\c-ln at Methuen invited 

the sisters and children ot St. Ann's Orphanage 

in Methuen to a showing of "The Shaggy 

Dog" the night of June 6. Hutton 

provided transportation and refreshments 

tor his guests, many of whom asked why 

lhe\ couldn't stay to see "The Abscnl-Minded 

Professor." The explanation, of course, 

was that they had to go to school the next 

day and couldn't stay through a double feature. 

Huiton succeeded Norman MacLcon. 

who died following a heart attack April 9. 

as manager of the drive-in. 

.\iiiii' Murie, daughter of Warner Bros. 

hooker Bill Kremmell, was graduated from 

Boston College June 5 magna cum iaude. 

She was awarded a scholarship to Columbia 

Graduate School, where she will study for a 

master's degree in social welfare. 

Bob Moore, who had been serving as 

Paramount's exchange manager in Albany 

and formerly office manager for the company 

here in Boston, is returning to this area 

to replace Joe Kelly as manager at Redstone 

theatres. Bob's father John is Paramount 

exchange manager here. 

Universal's "The Reluctant Astronaut" 

and "The Perils of Pauline" opened in New 

England June 14 at 150 New England theatres. 

There was wide television, press and 

General Theatres' Uptown. 

radio coverage . . . 

Boston, was closed the week of 

June 

-S lor the board meeting of the Christian 

Science Church . Hoolihan, Paramount 

exchange manager in Buffalo, N.Y., 

is being transferred to Washington, D.C., in 

the same capacity. 

Vice-president Irving Sochin of Rizzoli 

Films was here for the advance promotion 

on "Africa Addio," which opened in the 

city June 7. A large campaign was set up 

by Art Moger, who had 24 sheets posted 

everywhere and a tie-up with Rexall drug 

stores and music stores, the latter featuring 

albums from the film. Sochin attended a 

round of TV, radio and press interviews. 

Bill Huglies, son of Lester Hughes, Nordica 

Theatre and city commissioner in Freeport, 

Me., was graduated from the Harvard 

Law .School June 15. Bill plans to take bar 

exams in both Maine and Massachusetts . . . 

Interstate Theatres is opening all of the circuit's 

Cape Cod units June 21. 

NEW HAVEN 

Jjric Sherman, son of veteran Hollywood 

The Sugar is 


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INC. 



Elmtiurst, New York 

film director Vincent Sherman, is 

among 14 members of the incoming senior 

class at Yale University selected as "scholars 

of the house." They take no courses and 

are not required to undergo the departmental 

examinations. Each works independently 

under the supervision of a faculty sponsor 

during his concluding undergraduate year. 

Sperie P. Perakos, vice-president and general 

manager, Perakos Theatre Associates, 

independent Connecticut circuit, and a 

member of the Yale alumni film board, will 

be working with young Sherman in helping 

the latter to develop his interest in motion 

pictures. 

"Orinoco." a South American adventure 

story, is on Universal's production schedule. 

WANTED 

MOTION PICTURE 

OPERATOR 

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For Further Information. Write: 

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ALLEN WIDEM- 

Qne of Ihis industry's most elusive elements—call 

it "pride." "glamor" or change of outlook." 

uh\, I've happil)' encountered a complete 

even "alertness"—has been tarnished in 

I.owe feels that all too often disgruntled 

recent years through disuse and apaih\, exhibition aides, not particularly desirous of 

HoweNer. if a few ke\ exhibition exeeuii\cs m.magemcnl slalus, can talk to the new 

we've talked with have their way. there'll iramecs and tell them that there are plenty 

soon be a sense of status and pride second 

to none. 

alter-sunset and weekend hours. 

of jobs in other industries not requiring 

In the opinion of John P. Lowe, western "It's more a matter," Lowe asserts, "of 

New England division manager for Redstone 

Theatres, getting enough "core" per- 

Alter all. our company, and companies like 

rapport, of communication, than argument. 

sonnel, preferably people in their teens, ours, can spend millions of dollars in the 

interested in exhibition management careers immediate months and years ahead but 

can contribute immeasurably to a feeling of what good are the best-designed showcases 

industry pride. 

without the proper and promising personnel? 

"It's all a matter of seeking out the I've told our resident managers to take 

younger element, the kids who'd LIKE to the time to seek out reliable young people, 

work in a motion picture theatre, and instilling 

in them a feeling of pride, of being school and college counseling personnel 

especially those recommended by high 

part of a vast team that has many imitators and work with them, as much as time and 

but no real duplicates." observed Lowe. patience will allow, showing them most 

"It's not an impossible dream, because we've emphatically, that motion picture exhibition 

seen it work, most emphatically, on the isn't passe. If anything, it's on the threshold 

of its most tremendous era." 

Redstone circuit." 

"There's nothing so demoralizing, even Raymond T. McNamara, Hartford resident 

manager for New England Theatres, 

to people such as myself who have been in 

exhibition all of their teen and adult lives, makes a point of having all incoming calls 

as to come across kid applicants for theatre answered, "Good morning (or afternoon or 

jobs who profess a strong dislike for working 

nights and weekends," Lowe admitted. downtown Hartford showcase. 

evening), this is the Allyn Theatre." for the 

"When I've had the time to sit down and McNamara feels most strongly that getting 

theatre personnel to answer in such 

talk with them about the advantages of working 

in motion picture exhibition, particularly 

in surroundings that are the rule in our tion picture theatre and. in turn, on the 

manner reflects most favorably on the mo- 

modernistic de luxe Cinema 1 and 2 complexes 

that are spreading across the country. "There's nothing like a grouchy 'Hello' 

industry. 

from a cashier to set off a bad feeling on 

the other end of the wire," he asserts. "It 

SPECIAL TRAILERS For means occasional reminding, perhaps even 

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ORDER ALL YOUR SPECIAL TRAILERS FROM Going along with the prevailing mood of 

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1327 S. Wabash Chicago, 60605 exhibition executives who'd like to see a 

- III. 

feeling of pride manifested, Sperie P. 

Perakos, vice-president and general manager. 

Perakos Theatre Associates, operating 

seven hardtops and two drive-ins in Connecticut, 

makes it a point of visiting all nine 

theatres at least once a week. 

Although Perakos has district managers 

and supervisors who could readily report 

on the most minute matter affecting a 

Perakos showcase, he feels that his appearance 

on at least once-a-week basis instills a 

feeling of the home office "caring" about 

the theatre staff. 

"Everybody in this business," he mused, 

, 

"has a lot of civic responsibilities. We can't 4 

ever do enough for fine projects on a local 

level—the service clubs, the cultural scene. 

But we mustn't overlook our prime source 

of revenue. We must go the 'rounds,' sitting 

with our theatre managers, hearing their 

plaints and points, and reminding that they 

are mdeed part of a giant industry that 

hasn't laid down and is playing dead. If anything, 

we are moving ahead to meet a tremendous 

challenge. We have to tell our 

managers in the field about upcoming product—and 

for this we have to thank the alert 

tradepress, particularly Boxoffice's Feature 

Product Section—and we have to find ways 

and means of working the theatre, per se, 

into the main stream of civic activity, 

through rentals and the like. We can't do 

this by sitting at our desks or in our homes 

and checking, in a desultory manner, by 

phone or mail. We've got to get into the 

field, listen to the field, help the field, and 

then return to do more of the same. It's a 

positive approach and it's the only decent 

approach for the executive level of motion 

picture exhibition in 1967!" 

PROVIDENCE 

^he Albee, which had been closed four 

weeks for its annual summer vacation, 

reopened June 21 . Leroy, Pawtucket, 

is due to end its vacation June 28 

when it reopens with "Wild, Wild Planet," 

planning to operate seven days a week, with 

shows continuous daily from 1 p.m. . . . The 

Darlton. Pawtucket, closed for its summer 

resp.te June 11. finishing an engagement of 

"A Man for All Seasons." 

Start BOXOFFICE coming . 

n 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) Q 1 year for $5 

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These rates for U.S., Canodo, Pan-America only. Other countries: $10 a year. 

THEATRE 

STREET ADDRESS 

TOWN STATE ZIP NO 

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BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

. 

Operating engineers at the downtown 

theatres had the air conditioning systems in 

perfect running order and were ready for 

. 

"1. 

. a Woman," 

the first onslaught of really hot weather the 

first week of this month . 

which ran a successful 19-week engagement 

at the Columbus Theatre earlier this year, 

opened its first drive-in booking June 14 

at the Shipyard. 

Roger Norburry, projectionist at the 

Strand, is on a three-week vacation. Sol 

Turek, manager of L&G Art Cinema, was 

expecting big business with "The Immoral 

Mr. Teas." a French comedy which did 

fine business on the West Coast . . . Ev Rancourt. 

manager of the Avon Cinema, will 

open "Barefoot in the Park" June 28, forecasting 

a long run for the much publicized 

film in the 500-seat theatre. 

NE-4 BOXOFFICE :: June 19, 1967

1 

— 

Committee Selecting 

Films for Festival 

MONTREAL •— The preseleclion 

committee 

is under way with three weeks of 

screenings to select films for the fifth Festival 

of Canadian Films, scheduled August 1 

and 12 as part of Expo 67"s World Festival 

of Entertainment during the Montreal 

International Film Festival. 

The committee is composed of Rene 

Bossay, CBC director; Robert Daudclin, 

assistant festival director; Marc Herbert, 

film editor; Claude Nadon, Cinematheque 

Canadienne; Gerald Potterton, NFB director; 

Robert Russell, communications specialist, 

and Roland Smith, Verdi Cinema 

program manager. 

Films selected will vie for a $5,000 award 

in the feature-length category, $1,000 for 

the best medium length and $1,000 for the 

best short film. 

Rock Demers, director of the international 

festival, said 12 to 15 world premieres 

will be presented at this year's event, 

scheduled August 4 to 18. He and Daudelin 

spent two months overseas screening films 

tor the festival. 

About 170 feature films and 160 shorts 

were reviewed in the countries visited: 

Algeria, Austria, Belgium, Bulgaria, Czechoslovakia, 

England, France, Germany, 

Greece, Holland, Hungary, India, Italy, 

Japan, Poland, Portugal, Romania, Spain, 

Sweden, Russia and Yugoslavia. 

Canadian Library Ass'n 

Holding Ottawa Conclave 

OTTAWA—The National Film Board 

has a feature role in the week-long annual 

meeting of the Canadian Library Ass'n. The 

convention, bringing together 1,200 librarians 

from across Canada and the United 

States, will continue through Friday (23). 

Toronto's controversial philosopher of 

communications Marshall McLuhan, head 

film librarian of the Enoch Pratt Free 

Library in Baltimore Violet Meyer and 

NFB producer Guy Cote were invited to 

participate in the opening-day session Saturday 

(17). 

A screening of centennial films by the 

National Film Board was held and included 

the Academy Award nominee "Helicopter 

Canada." Others were "Canadians Can 

Dance" and "Precision." 

Ontario Labels Five Films 

As Adult, Restricts Four 

TORONTO— Five films have been classified 

as "adult entertainment" in Ontario. 

They are "Hired Killer" (Para), "Love Parade" 

(Astral), "Tall Women" (Astral), "Triple 

Cross" (WB) and "What's New Pussycat" 

(UA), formerly "restricted." Also, 

"Doctor Zhivago" no longer is classified as 

"adult." 

Four other films were given a restricted 

label: "Amok" (Cinema Ellas), "Devil's Angels" 

(Astral), "La Guerre Est Finie" (Film 

Canada) and "Very Handy Man" (Tempo). 

Canadian Film Expert Sees Expo 67 

Revolutionizing Making of Pictures 

MONTREAL—Jeremy Ferguson, public 

relations officer for Canadian Kodak, said 

films of the future will involve the viewers 

emotionally in the action and physically as 

well. 

"I am convinced," he said, "that as a 

result of Expo 67 this type of cinema will 

be available readily in the immediate future." 

He speaks with authority, since he's 

probably the only man who has viewed 

every motion picture film at the fair. 

After experiencing the futuristic film 

experiments at Expo, Ferguson said moviegoers 

will never again be satisfied with 

conventional presentations, especially those 

using only one screen. He has spent the last 

few weeks gathering notes on the multitude 

of visual presentations at the exposition. He 

said the average visitor would have to spend 

at least eight hours a day for two weeks if 

he wished to take in the major shows offered. 

This would be quite a task, as "these 

films demand that you react. They grab 

at your emotion, releasing you only when 

the projector has sent its last image." 

Discussing the impact of the visual arts of 

Quebec Industry Act 

In Second Reading 

MONTREAL—The bill in the Quebec 

legislature to revise the 

1925 motion picture 

act is in its second reading. Premier Daniel 

Johnson said the main aim of the bill was 

to permit the showing of uncensored films 

at Expo 67. 

He said the bill would make it possible 

for films, which are forbidden in the rest 

of Quebec, to be screened at the fair, if it is 

desired. 

However, the bill would set up a grading 

system for the government to decide what 

age group may see which film; would 

create a spe'cial permit to allow banned films 

to be shown to "restricted" audiences; grant 

permission to the cinema supervisory board 

(new title of the censor board) to ban films 

which would be prejudicial to public order 

or good morals. Also, the bill would approve 

the establishment of drive-ins. 

Johnson said the second aim of the bill 

was to make it easier for families to attend 

films through drive-ins. 

Pierre Laporte, member of the Liberal 

Opposition, criticized the government's bill 

tor creating a category of "super spectators," 

which would be granted special viewing 

privileges. 

Johnson said films to be shown in that 

classification would not be intended as 

entertainment. He gave an example of technical 

films, which would be seen, for instance, 

by medical men. 

Laporte also attacked the bill for not 

developing a Quebec cinema policy, which 

the exposition, Ferguson said, "Wc realized 

even before the opening that Expo would 

set film techniques forward—or backward 

at least ten years." 

It is evident now, he said, that Expo is 

proving to be "the big breakthrough in 

photography." He said the more progressive 

members of the film industry were worried 

about the success of their avant-garde experiments. 

If they failed, the powers with 

the money would refuse to risk supporting 

any new ventures. 

However, the long lines at the National 

Film Board's labyrinth exhibit is a powerful 

witness to the experiment's success. He also 

rates the Czechoslovakian pavilion's kineautomat 

high on the list of excellent film 

presentations. The audience decides the outcome 

of a film through a vote. "You come 

away feeling that you've really participated," 

said Ferguson. 

On the basis of the giant strides made in 

the film industry at the world's fair, Ferguson 

said the "feelly films" are only a 

step 

away. 

would have included a center for preparation 

of provincial feature-length films. 

The premier said the bill was intended to 

fill a limited purpose only, and after jurisdiction 

has been transferred from the provincial 

secretariat to the cultural affairs 

department, a more complete bill would be 

presented. 

Two Join Ontario Ass'n 

TORONTO—The Listowel Drive-In and 

the Cinecity have joined the Motion Picture 

Theatres Ass'n of Ontario. 

"off-nights". 


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HOILYWOOD AMUSEMENT CO. 

3750 Oakton St. Skokie, tllinots 

BOXOFFICE June 19, 1967 K-1

— 

I 

Expo 67 Depresses Theatre Grosses 

By Drawing 10,610,000 in 5 Weeks 

MONTREAL—Expo 67 has a 

record of 

I O.d 10.000 admissions for its first five 

weeks and a local daily newspaper, making 

a survey of theatres and other commercial 

establishments along St. Catherine .Street, 

reported that business on the main thoroughfare 

had fallen 20 to 60 per cent at 

most esiabiishmenis since the fair opened. 

Aloucttc— Thoroughly Modern Millie (Univ), 

8th wfc Good 

Atwotcr— Hombrc t20th-Fox), 2nd wk Good 

Avenue— The Toming of the Shrew (Col), 

1 1 f h wk Good 

Capitol—Eosy Come, Easy Go (Para) Good 

Cinema Bonaventure— Mode in Itoly (Col). 

2nd wk Good 

Couples (IFD). 

Cinema 

18th 

Festival—Loving 

wk Good 

Cinema Place du Canada The Honey Pot (UA), 

2nd wk Good 

Cinema Place Ville Morie—Blow-Up (IFD), 

1 1 th wk Good 

Elysee (Resnais)—A Mon and a Womon (IFD), 

43rd wk Good 

Elvsee (Eisenstein)— La Punition (SR), 2nd wk. . .Good 

Fleur de Lvs— Lo Scconde Vcrife (SR) Good 

Imperiol— Grand Prix tMGM), 3rd wk Good 

Kent— Doctor Zhivogo (MGM), 33rd wk Good 

Loew's— Eight on the Lam (UA), 2nd wk Good 

Palace—Triple Cross (WB) Good 

Parisien—The Corrupt Ones (SR) Good 

Seville—El Greco iSR) Good 

Van Home— Fahrenheit 451 (Univ), 6th wk. . .Good 

Vendome— Russion Film Festival Good 

York—The Sand Pebbles (20th Fox), 11th wk. . Good 

"Thoroughly Modem Millie' Scores 

Triumph in Toronto Opening 

TORONTO—With warm summer weather 

felt for the first time, receipts at motion 

picture theatres continued fairly strong. 

"Thoroughly Modern Millie" had a big 

opening week at the University as did "For 

a Few Dollars More" at the Carlton. "The 

Deadly Bees" did only fair in a week's run 

at the Downtown and other Twinex locations 

and receipts were down for both "The 

Sand Pebbles." showing for the 15th week 

at the Capitol Fine Art, and "Grand Prix," 

in a 19th week at the Glendale Cinerama. 

All Odeon first-run houses continued to do 

very well, the Fairlawn showing "A Man for 

All Seasons" in a 25th week. 

Capitol Fine Art—The Sond Pebbles (20lh-Fox), 

15th wk Excellent 

Carlton — For a Few Dollars More (UA) ...Excellent 

Coronet, 13 others— Casino Royole (Col), 

moveover 

Excellent 

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Donforth—The Taming of the Shrew (Col), 

1 0th wk Very Good 

Downtown group—The Dcodly Bees (Para) Fair 

Eglinfon—The Sound of Music (20th-Fox), 

117th wk Still Strong 

Fairlawn —A Man for All Seasons (Col), 

25th wk Excellent 

Glendale Cinerama—Grand Prix (MGM), 

19th wk Good 

Hollv'wood, North Cinema— In Like Flint 

(20th-Fox) 

Good 

Hollvwood, South Cinemo— You're a Big Boy Now 

(WB), 2nd wk Fair 

Hvlond—The Honey Pof (UA), 2nd wk Excellent 

Imperial group^^Hotel (WB), 2nd wk Very Good 

International Cinema—A Mon ond a Woman 

(IFD), 31sf wk Good 

Nortown— Doctor Zhivogo (MGM), 34th wk Bia 

Tnwne—Accident (IFD), 4th wk Good 

Universitv—Thoroughly Modern Millie (Univ) . .Strong 

2nd wk Strong 

Yorkdale Cinema—Blow-Up (SR), 14th wk Good 

Tor a Few Dollcrrs More' 

'Very Good' in Winnipeg 

WINNIPEG—Business was in the middle 

of the summer doldrums, most theatres 

grossing only average or slightly better. A 

good gross was built up by "For a Few 

Dollars More" but it was below the previous 

week's figure for the picture. "Eight on the 

Lam" and "A Man for All Seasons" were 

strong, although down slightly from the preceding 

week. With "The Sand Pebbles" and 

"The Taming of the Shrew" set for opening 

this coming week, an improvement in business 

is anticipated. 

Capitol—Grond Prix (MGM), 3rd wk Good 

Gaiety—Oh Dad, Poor Dad (Para) ....... -Average 

Garrick—For a Few Dollars More (UA), 

2nd wk Very Good 

Hvland—Closed for rc-'êoting. 

Kings—Hawaii (UA), 16th wk Average 

Metropolitan—Doctor, You've Got to Be Kidding! 

(MGM) 

Good 

Odeon— Eight on the Lam (UA). 3rd wk Good 

Park—A Mon for All Seasons (Col), 14th wk. . .Good 

Towne—A Man and a Woman (IFD), 7th wk. Average 

Heat, Military Competition 

Styniie Vancouver Grosses 

VANCOUVER—The weekend was a sizzler 

and the heat, plus competition of the 

Centennial Military Tattoo, was just too 

much for the theatres to cope with. Only 

"One Million Years B.C.," aided by sensational 

grosses in the suburban drive-ins, 

posted better than average figures. 

Capitol—The Corrupt Ones (WB) Fair 

Coronet, Froser— For a Few Dollars More (UA), 

2nd wk Above Average 

H"land—A Man for All Seasons (Col), 14th wk- Fair 

i^de^n — The Honey Pot (UA) Average 

Oroheum—The Poppy Is Also o Flower (Astral), 

2nd wk Fair 

oark— Hawoii (UA), 24th wk Fair 

Ridoe—The Sond Pebbles (20th-Fox), 3rd wk. . .Good 

Strand —The Gome Is Over (Col), moveover, 

2nd wk- Fair 

Studio—The Idol (IFD) Poor 

Voaue, seven other theatres—One Million Years 

B.C. (20th-Fox) Good 

MONTREAL 

JJirk Douglas, his wife and producer-director 

Sam Spiegel were here visiting Expo 

67. Douglas termed the fair "fantastic." 

Ovila Cote, long-time Quebec theatre 

manager, was honored at a retirement dinner 

in the Auberge Vouverneur at Quebec 

City. Presiding was Harold Giles, vicepresident 

of United Amusement. 

National Film Board films featured at 

local theatres are "5,000 Miles" at the Francais, 

"La Chasse a la Pieuvre" at the Granada, 

"Judoka" at the Westmount, "Winter 

Ballye" at the Pointe Claire's Cinema II, 

Hommes" and "Homme Chemi- 

"Terre dcs 

nee" at the Amherst and "Man and His 

World" at the Festival and Place Ville 

Marie. 

The Canadian Center for Art Films has 

received a $25,000 grant from the centennial 

commission to increase its number of 

films on art available across Canada. Under 

sponsorship of the National Gallery and 

the NFB, the center promotes the use of 

films 

on art. 

Producer Walter Wanger, whose many 

pictures include "Cleopatra," was here for 

Expo 67. He indicated he would like to make 

a picture with the fair as a background. Of 

the fair, he said, "For anyone interested in 

the new world of 1967, this exhibition is the 

perfect translation of a spirit into an ideology. 

Expo is a tribute to your mayor (Jean 

Drapeau), one of the great men of our time. 

The programing is brilliant. The fair sends 

people home with hope and reduces a lot of 

their frustrations. Expo is an electronic 

mecca." 

TORONTO 

Qtlo Preminger, here for a 

CBC program, 

helped to promote his "Hurry Sundown," 

which opened Wednesday (14) at 

the Imperial, Yorkdale, Golden Mile and 

i 

Runnymede. He was escorted by Paramount's 

local publicist Win Barron and took 

part in interviews by the press and television 

and radio. 

The premiere performance for "Warrendale" 

was held Tuesday evening (6). A re- I 

ception was held afterward at the Casa 

Loma, sponsored by Allen King Associates, 

which produced the controversial film. The 

opening was in benefit of the Ontario Ass'n 

for Emotionally Disturbed Children. 

There has been considerable activity in 

the Odeon art department. Yosh Togawa, 

art director, and his assistant Glen Lettau 

were doing some original art work for the 

Belmondo-Andress comedy "Up to His 

Ears" and Gert Froebe-Mirielle Dare come- 

, 

dy "Refifi of Panama." Also they worked 

out some ad layouts for "You Only Live 

Twice" and "The Honey Pot." 

Charles Mason, Odeon advertising director, 

is back to his duties after a month's 

vacation . . . Congratulations to Brian Linehan, 

also of the local Odeon head office, 

for his being cited by a trade publication 

as one of the youngest (under 25) film executives 

in North America. , 

Popular and hard-working Jack Fitzgibbons, 

president of Theatre Confections, is 

offering additional cash awards to accounts 

which take prizes in the third annual Concessions 

Idea Man-of-the-Year contest of 

the National Ass'n of Concessionaires. The 

deadline for entries is August 15. 

(Continued on page K-4) 

K-2 BOXOFFICE :: June 19, 1967


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VANCOUVER 

Qui- piilurc ihal has bucked the weather 

aiul ihe oulsiile allractions consistently 

since opening on the May 24 holiday is Columbia's 

"The Endless Summer." The first 

week ai Odeon's Varsity broke the house 

record and it has continued to top the best 

succeeding weeks in 

the house ever since. 

Calliii); on the local United Artists branch 

to install new booker Charles Klassen from 

Toronto was Canadian general manager 

Charles Heiber. While here he visited local 

circuit heads and exhibitors accompanied 

by branch manager Harry Woolfe. 

Film exchange tnicker Paul Harasmachuck 

was kept on the move as he moved 

new seats across to Vancouver Island for 

the Odeon Duncan, which is being remodeled, 

including new carpeting and a complete 

paint job. He still found time to cart 

a load of library books down to Northland 

Navigation for a youth organization, which 

spiinsors reading libraries in the Coastal Indian 

.Schools. 

\n early holiday-maker was Rene 

Rheaume of Metro-Goldwyn-Mayer who 

tiHik advantage of the balmy spring air for 

a much needed rest. 

Several regular participants were missing 

from the Canadian Picture Pioneers annual 

golf tournament. General Sound's Ray 

Townsend was at 100 Mile House to supervise 

the opening of the Drive-ln, which 

played Universal's "The Appaloosa" . . . 

Barney Regan, Guildford Town Cinema 

manager, was in Toronto for a meeting. 

Odeon managers Len St. Laurent of the 

New Westminster and AI Jenkins of the 

Vogue, who tied for first place in the campaign 

contest on "The Trap," were in Las 

Vegas as their merited prize. Second-place 

winner Bob Fraser of West Vancouver 

stayed home to spend his "loot." Also absent 

were regular top prize winners Bob 

McEwan and Gordy Dalgleish, the latter 

sidelined with a foot injury suffered at the 

J. M. RICE and CO. LTD. 

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Ballantyne Sound Systems. 

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Variety Clubs liilernational convention in 

Mexico City. 

While feature production on ihc West 

Coast is at a standstill, the CanaWest Studios 

are going full blast. The Vancouver 

subsidiary' of Bellingham KVOS-TV and 

its staff of artists, inkers and animators were 

called off an Abbott and Costello TV cartoon 

series to work on another that Hanna- 

Barbera wanted ready for NBC. Through a 

teclinicalilN', that series has gone back to 

Hanna-Barbera in Hollywood and Jack Gettles 

and his gang have been ordered back 

to work until December to get it ready. 

Gettles went to Seattle for a former Disney 

cartoonist and to Tacoma for a Walter 

Lantz alumnus. An idea man is slated to 

arrive from Australia and another animator 

from Korea. An artist from Yugoslavia is 

due very shortly. Gettles also has asked for 

two more artists from 

on 

Yugoslavia. 

A^N A 

The birth of a baby in an Ottawa hospital 

cost Robert Gauthier of suburban 

Eastview $2,450 when he could not attend 

D. B. Stapleton's Centre where his name 

was called for the chief Foto-Nite Award 

in the competition conducted by four local 

theatres. Regularly for 12 years, Gauthier 

said, he had been present for prize announcements 

without success but instead of 

going to the Centre this time he rushed to 

the hospital where his wife gave birth to an 

8-pound child. 

"The Taming of the Shrew" is booked 

into the Odeon Elmdale to open its Ottawa 

roadshow engagement the last week of June, 

following "A Man for All Seasons" now in 

its fourth month. 

"Grand Prix" had its Ottawa premiere 

Wednesday (14) at the 20th Century Nelson 

as a hard-ticket attraction, with the advance 

sale 

also being conducted by the Regent. 

Casey Swedlove, well-known proprietor 

of the Linden, and his wife have announced 

the engagement of their daughter Carol-Sue 

10 Jack Shapiro, a graduate of the University 

of Ottawa and son of Mr. and Mrs. 

Abraham Shapiro. The wedding is planned 

for August. 

After many weeks Ottawa's elaborate 

shopping mall extending for three blocks on 

downtown Sparks Street has been completed. 

This means easy access, at last, to the Centre 

Theatre. 

The Rideau, managed by Doug Pinder, 

is undergoing a redecorating project without 

interference of performances, while new 

screens are to be installed shortly in two 

20th Century theatres here, the Main Elgin 

and Rideau. 

"Doctor Zhivago" had a third week at 

$2 top at G. B. Markell's Capitol in Cornwall 

where it was followed by "Tobruk." 

At Kingston the roadshow engagement of 

"A Man for All Seasons" came to a close 

at the Odeon Hyland where it opened April 

13. 

Program changes were made at a number 

of Ottawa theatres in the heat wave which 

arrived suddenly after weeks of unusually 

cool weather, but the drive-ins were reaping 

the benefit. The new pictures included 

"Blow-Up" and "Loving Couples" at the 

two Elgins, "The Deadly Affair" at the 

Somerset, "The Spy With a Cold Nose" at 

the Rideau and Britannia, "Hombre" at the 

Capitol and "Three Bites of the Apple" at 

the 

Regent. 

The FPC Capitol presented two more 

stage musicals as a break in film policy. 

They were Hank Snow and the Ranch Boys 

on Tuesday (13) and Don Messer's Jubilee 

Show Thursday (15). 

Oscar Contest in Canada 

Receives 313,482 Entries 

TORONTO—A total of 313,482 completed 

ballots were received by the Toronto 

Daily Star in the "Guess Who Wins the Oscars" 

Academy Awards contest for a sixweek 

period for the April 10 event, according 

to Charles S. Chaplin, vice-president 

and general manager of Seven Arts Productions, 

Ltd., who has been public relations 

chairman for the Motion Picture Industry 

Council of Canada 17 years. 

Of the entries, 188 persons correctly 

chose all the Oscar winners. All winners 

were entered in a tie-breaking contest, where 

they had to guess the seven-day total attendance 

in eight theatres here from May 28 

to Saturday (3). 

The Star published contest ballots in more 

than 15 million copies of the newspaper. 

The first prize, donated by General Motors 

of Canada, is a 1967 Pontiac Firebird, followed 

by a color TV and stereo console, a 

year's supply of groceries (valued at $1,000) 

and 60 additional prizes of season passes for 

two to a theatre. 

"The space devoted to the contest (by the 

Star) was the largest ever given the Academy 

Awards promotion or any industry in 

Canada," Chaplin said. 

A complete report of the 13th annual 

Academy Awards promotion is being prepared 

by Chaplin at the request of the 

Academy of Motion Picture Arts and Sciences. 

TORONTO 

(Continued from page K-2) 

Ontario theatremen are troubled about 

having "O Canada" as the recognized national 

anthem, as it does not lend itself well 

to a shortened version, as did "God Save 

the Queen." The issue is under study by the 

Ontario Motion Picture Theatres Ass'n. 

MGM's "The Girl and the General" is 

scheduled for national release this fall. 

K-4 BOXOFFICE :: June 19, 1967

.atUiûc&^K. • ^nlpment • C»fvaeddi»K4> • nftUtdtnoAtu. 

M©© 

JUNE 

19, 1967 

Storey Theatres' new $500,000 North 85 Drive-In Theatre, Atlanta, provides fast, efficient 

service for patrons in spacious concessions building. Counters have wood face. Formica top. 

featuring 

ciDrli/e-^n 

eJjei/elofjmentd

"m 

MOMRM 

THlAmB 

A 

Hn adaptation or new use of the 

world's greatest merchandising methods 

possibly could lead to ever greater potentials 

and profits in drive-in theatre concessions 

operations, says Mel Glatz. in the third of 

his series of "look ahead" articles. He lakes 

a look at the "scramble system," which is 

reported "serving more people faster than 

any other system as well as making more 

sales per person." and— presenting an actual 

layout—applies it to a 1.200-car drive-in 

theatre. Article, layout are on page 4. 

In Atlanta, planning, innovations and 

service keynote the new $500,000 North 85 

Drive-ln of Storey Theatres. In line with 

plans, it first accommodated 900 cars, then 

was increased to handle 1,000, will next go 

up to handle 1 ,200. Its boxof fice and concessions 

building are octagonal. And atop 

the concessions building is an octagonal 

projection booth. 

Original plans also provided for a playground 

and landscaped garden behind the 

concessions building. When Georgia adopted 

Daylight .Saving Time, the playground was 

installed 

before the law went into effect. 

Says James H. Edwards, the circuit's vicepresident 

in charge of operations: 

"Normally 

we have to wait until 8:30 p.m. before 

it is dark enough to get a picture on the 

screen. With DST, our starting time became 

9:30 p.m. That means our outdoor theatres 

begin filling up earlier, and there is little for 

the youngsters to do if they don't have a 

place to play. So now the North 85 has a 

fully equipped playground, and it is getting 

a good play." 

Story and pictures on the North 85 start 

on page 8. 

In McAlester, Okla., "the world's first 

drive-in bank type boxoffice" is speeding 

ticket service 20 per cent, helping cut personnel 

costs and helping reduce slip-ins at 

Carlton and Marge Weaver's 300-car 

Carlton 

Drive-In. Story and pictures start on 

page 14. 

And how and 

why M & R Amusement 

Companies built a new 2.000-car twin airer 

in 60 days, in Wheeling, 111., is reported on 

page 20. 

JUNE 1 9, 1 967 

o n t n t 

A 

New Merchandising Methods: Key to Bigger Profits in Operating 

Drive-ln Concessions Me/ Glatz as told to John Rose 

Innovations Keynote Storey's New North 85 Drive-ln Theatre, 

Atlanta 

Sam Luccbese 

Corpus Christi's $600,000 Deux Cine: First Side-by-Side Twin Hardtop 

for Texas 

"First Drive-ln Bank Type Boxoffice in World" Speeds Service at 

Weavers' Carlton Drive-in, McAlester, Okla Sam Brunk 14 

Record 1966 Candy Sales Are "Best in History" 18 

M&R Twin Drive-ln for 2,000 Cars Completed in 60 Days, in 

Wheeling, III 20 

Twin Drive-ins Offer Advantages, Says Bill Selby 23 

NAC Directors Plan Expanded Services, Tradeshow, Convention at 

Chicago Meeting 24 

Photo Review: Commonwealth's New Antioch Theatre, Kansas City 

North; Loew's in Parsippany-Troy Hills, N.J.; Coca-Cola's 

World Series Baseball Film; Pathe's Hollywood Laboratory 

Gets New Equipment 30 

How to Obtain a Good, Bright Focus Picture in Drive-ln Theatres 

Wesley Trout 32 

Durwood's Capitol Theatre, Jefferson City, Mo., Gets $100,000 

Remodeling, Refurbishing 36 

DEPARTMENTS: 

^ 

Drive-ln Developments 4 Readers' Service Bureau 45 

Refreshment Service 8 Advertisers' Index 45 

Projection and Sound 20 About People and Product... 46 

New Equipment and Developments 41 

ON THE COVER 

Large plate glass windows, Formica-topped counters faced with 

wood, fast cafeteria style service keynote sparkling concessions 

facilities of Storey Theatres' new North 85 Drive-ln Theatre. Atlanta. 

Facilities are housed in octagon-shaped, air conditioned building and 

handle two lines— or three lines when traffic gets busy. Eight persons 

are on duty during peak periods. Playground, landscaped garden are 

immediately behind concessions building. 

CLYDE C. HALL, Managing Editor 

The MODERN THEATRE is a bound-in section published eoch monfh in BOXOFFICE. Editoriol 

or general business corresponaence should be addressed to Associated Publications, Inc., 825 Von 

Brunt Blvd., Kansos City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representotive: 

D, M. Mersereou. 1270 Sixth Ave., Rockefeller Center, New York. N. Y. 10020. 

8 

10

Of all 

the land animals, the elephant carries 

the most weight. He covers lots of ground . . . 

without even moving. 

And speaking of things on a large scale, consider 

our Dr Pepper sales staff. We're big 

enough to handle your problems, small enough 

to care about them. Whatever your size, wherever 

you may be, you can count on the 

Dr Pepper people to come charging to your 

side whenever you need service. 

So think big. Think Dr Pepper. For information 

on how we can help, write: Fountain Division, 

Dr Pepper Company, P. O. Box 5086, 

Dallas, Texas 75222. 

Pepper 

Dr Pepper Company, Dallas, Texas, 1967 

BOXOFFICE :; June 19, 1967

. 

NEW MERCHANDISING: Key to Bigger Airer Profits 

Mel Glatz is a theatre (h"iif;n specialist of international reputation, and is presently 

desii;ning, thiough the Mel Glatz & Associates, Lakewood, Colo., many of the 

finer theatres in the nation. For many years he was construction engineer and 

piirchasini; agent for Fox Inter-Mountain Theatres, a subsidiary of National General 

Corp. Mel Glatz designed and supervised the construction of the first round 

motion pictine theatre in the nation— the Cooper in Denver— with the same design 

being used for several other theatres of similar nature. Previous articles in this 

series appeared in the October 24, 1966, and February 20, 1967, issues. 

Mel Glatz 

By MEL GLATZ as told 

to JOHN ROSE 

An Adaptation or New Use of 

Ihc world's greatest merchandising methods 

possibly could lead to ever greater potentials 

and profits in drive-in theatre concessions 

operations. In mind is the "scramble system." 

This system is not particularly new 

in food service. But it is being used in mass 

feeding and — reportedly — serving more 

people faster than any other system as well 

as making more sales per person. It is the 

same basic system of merchandising being 

employed by the great merchandisers — 

supermarkets, super-drugstores, W o o 1- 

worth's, etc. 

While the use of the "scramble system" 

for concessions sales in drive-in theatres is 

quite controversial, and some operations 

have attempted its use in a limited way, the 

employment of such a tremendous merchandising 

method—with its unlimited possibilities 

both in sales and showmanship and variety—makes 

this system seem worthy of 

further study. 

Its potentials, in addition to those mentioned 

above, are: 

1 "Eye and buy" appeal 

2. Speed in service 

3. Greater turnover 

Continued on page 6 

'Scramble system': unlimited potential for sales, showmanship, variety . . . 

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The MODERN THEATRE SECTION

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— 

MEW MERCHANDISING IN AIRERS 

Continued from pai-e 4 

4. Complete self service, except at special-order 

locations and checkout 

stands. 

5. Less service people needed 

6. No standing in line for the customer 

7. Showmanship possibilities unlimited 

8. "Carnival" or "circus" atmosphere 

9. Colorful, bright and light 

10. Flexibility 

This system can capitalize 

on the desired 

fun atmosphere where your eyes arc larger 

than your stomach. Full use is made of impulse 

buying. 

The accompanying floor plan sketch 

represents 

one of a great variety of approaches 

possible in the use of this system. It was 

designed to handle a 1,200-car drivc-in. 

Patrons Drawn to Center 

The patron enters the foyer (preferably 

carpeted) under a "hardtop" type, glamorous 

marquee canopy and display. The foyer 

serves both restrooms and concessions area. 

You will note that the entrances and exits to 

the restrooms draw the patrons to the center 

forcing full view of the merchandise 

area. The approach to the merchandise area 

is through a bank of turnstiles. From this 

point on. the patron is free to shop easily 

for prepackaged merchandise "to his 

heart's 

content." Or he may proceed directly to the 

item desired and check out his selections at 

the cashier's station. 

Each separate stand or merchandise location 

has its own individual, colorful, illuminated 

mural canopy. And each would be 

decorated in a completely different color 

scheme. 

In this layout the customer may order a 

dinner or the specials at the special order 

booth. Tlie order is relayed by phone to the 

special order counter and is prepared while 

the customer completes his shopping tour. 

Each Stand Features Services 

You will note each stand, as such, may 

feature hot food or popcorn, for instance, 

but the patron also can pick up his hot or 

cold drink at this location. 

The storage and work room behind the 

display area are open to free traffic for fast 

loading of each stand, to keep the number 

of employes to a minimum. 

Remember—to be successful, self-service, 

or the "do it yourself" theme, is important. 

As will be apparent to the reader, the system 

and its success, or degree of success, is 

dependent on sales and eye appeal, impulse 

buying, showmanship and color. The system 

is 

flexible to expand or contract to the largest 

or smallest crowds. 

Sometime, somewhere, some brave exhibitor 

will give this idea and system a full 

trial. 

Bally Appoints Two New 

Regional Sales Managers 

Paul Rosie and Harry W. Johnson have 

been appointed regional sales managers for 

Bally Case and Cooler, Inc., says Leon 

Prince, vice-president in charge of sales. 

Rosie will handle Bally's equipment for the 

Paul Rosie (left) and Harry W. Johnson 

food serving industry in Massachusetts and 

Rhode Island. His office is in Medford, 

Mass. For the past 14 years he was a manufacturer's 

representative, working mainly 

with refrigeration equipment. He also continues 

as a representative for Victory Metal 

Products Co. in the same territory. Johnson 

will cover central Indiana and will handle 

sales of both Bally food serving industry 

and dairy industry equipment. His sales 

experience extends over 35 years, the last 

15 of which have been in the refrigeration 

field. His office is in Bluffton, Indiana. 

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"Cot* Con tni) CokB we f»qiiterea t/iij«m«ft» which .r*g.ii«r*(] if(4*m«ikioi Ih« Co

Innovations Keynote Storey's North 85 

James H. Edwards 

Frederick G. Storey 

(right) is president of 

the expanding circuit, 

which is 

A tlanta-based. 

(left) is vice-president 

in charge of 

operations for 

Storey Theatres. 

By SAM F. LUCCHESE 

I* L A N N I N G, INNOVATIONS AND 

SERVICE keynote Storey Theatres' new 

$500,000 North 85 Drive-In Theatre. It is 

7 miles from the heart of Atlanta on a 30- 

acre site of natural beauty alongside historic 

Peachtree Creek. Carved out of a wooded 

area and rimmed by tall pine trees that are 

green the year around, the site offers nature's 

"own air conditioning" for the patrons. 

It is located "just off" Interstate 85 

and is easily reached from two access roads 

about a mile apart. The ground was specifically 

purchased for the North 85. And the 

layout is clearly visible to busy I-85's northbound 

traffic. 

Frederick G. Storey is president of the 

circuit. "We are not in the real estate business," 

he says. "Any land we buy will 

eventually become the site of an open air 

theatre or a free standing four-wall motion 

picture house." James H. Edwards is the 

circuit's vice-president in charge of operations. 

Manuel F. Rodriguez is Storey's 

buyer and booker. James E. Mayhall is 

manager of the North 85. 

As a free service for its patrons, the airer 

provides windshield cleaning. A sign directs 

incoming cars to where this is done, and 


Manuel F. Rodriguez 

(right) is 

buyer and hooker 

for the Storey 

circuit. 

Octagon-shaped hoxoffices match North 

85's concessions building (photo above), 

which is topped by octagonal projection 

booth. Screen behind ho.xoffice at right 

is 52 feet high, 125 feet wide. 


In the stadium. In the 

balcony. At the ball game. 

Matinees. Amusement 

parks. Bowling centers. 

Skating rinks. People look 

for Sprite wherever fun is 

sold. It's to your credit when 

they find it. Sprite. So 

tart and tingling, we just 

couldn't keep it quiet. 

Order Sprite from your 

wholesaler for Coca-Cola. 

bople look for 

wherever fun is

STOREYS NORTH 85, ATLANTA 

Continued from paiie S 

nuiny drivers take ad\aniagc of ihc management's 

thoiighifiil gesture. 

The North 85 was planned as a 

1.200-car 

operation. In May ramps were alread\ 

graded and shaped to increase the present 

capacity from ^)l)0 to 1.000 cars, says Edwards, 

and all equipment was ready to he 

installed "before school lets out." An additional 

200 places for cars will he added 

during 1968, he states. 

Playground Helps .\gainsl Daylight Time' 

When the North 8.*! was huilt, a playground 

was not installed. The airer's plan, 

however, did allow for installation of playground 

equipment in an area behind the 

concessions building, where no cars could 

be parked. Then came the fight over the 

Uniform Time Act — a compromise bill 

passed by the Georgia General Assembly 

which provided that Georgia would keep 

standard time if two of the five neighboring 

states rejected daylight saving time. None 

did. Florida. Alabama, Tennessee and 

North Carolina adopted DST. .South Carolina 

bottled up its own bill and automatically 

went on "fast time." Edwards immediately 

ordered pla\ground equipment, and it 

was installed before the DST provisions of 

the UTA went into effect — in the landscaped 

garden area directly 

behind the concessions 

building. 

'"Normally," he explains, "we have to wait 

until 8:30 p.m. before it is dark enough for 

us to get a picture on the screen. With Daylight 

Sa\ing Time, our starling time became 

9:W p.m. Thai means our outdoor theatres 

begin filling up earlier, and there is little for 

Ihc youngsters to do if they don't have a 

place to play. So now the North 85 has a 

fully equipped playground, and it is getting 

a good play." 

The airer's 52 x 125-fool screen is faced 

with asbestos shingles on a steel frame 50 

feel above the ground. The projection booth 

is 

octagonal and perched atop the octagonal 

concessions building. Two boxoffices at the 

entrance are also octagonal — carrying out 

the concessions building's and the projection 

booth's motif. Automatic car counters by 

Drive-In Theatre Manufacturing Co. are 

used. Instead of a fence surrounding the 

layout, a '4 -inch wire rope has been 

stretched through holes drilled in railroad 

rails set 16 feet apart. Turnbuckles keep the 

wire rope taut. Blue lights are set on the 

"posts" and outline the perimeter of the 

airer. 

Octagon Concessions Building 

North 85"s octagon-shaped, air conditioned 

building, which has large plate glass 

windows, is designed for efficiency and fast 

cafeteria style self-service. Its counters are 

faced with wood and have Formica tops. 

It handles two lines and, when the traffic 

gets heavy, a third line. Eight persons — including 

the cashier — are on duty during 

the peak periods, and the doorman 

"doubles." Corn dogs have become one of 

the most popular items. And self-service 

french fry racks also are very popular. 

The racks are installed at waist level. They 

include Keating warmers which keep the 

french fries hoi and crisp with infra-red 

rays. The french fries are prepared in Star 

Manufacturing cookers. Other menu items 

include: hamburgers, hot dogs, barbecue 

sandwiches, shrimp and pizzas. Cigarets are 

sold from vending machines. 

Additional concessions equipment includes: 

a Crelors popcorn machine, Coca- 

Cola "Satellite" four-beverage dispen.ser, 

Scotsman ice machine. "Vittle Vendor" 

self-service food dispensers by Star Metal 

and Toastwell food warmers. 

As local preference is for soft drinks containing 

ice, all of the circuit's drive-in theatres 

and all of its hardtops have ice machines—and 

"plenty of ice at all times"— in 

their concessions facilities. In the summer, 

the circuit has also found cotton candy and 

snow cones are big sellers. And at its Glenwood 

airer it used a special concessions 

trailer for dispensing them. The twowheeled 

trailer was 12 feet long. 4 feet wide. 

Before the show started it would be moved 

to the playground. When the show started, 

it was returned to the patio at the airer's 

concessions building. The Storey management 

is now "toying with the idea of setting 

up a carnival type stand to take its place, as 

snow cones are quite popular with the moppets 

and the lure of the cotton candy machine 

and its 

product never seems to diminish," 

Packaged ice cream items, such as 

"Hunkies," and novelty frozen treats also 

"sell well." 

The concessions stand provides service 

only during showtime. Edwards says that 

all-day service from the concessions stand 


The $600,000 Deux Cine: First SiJe-by-Side Twin Hardtop in Texas 

TO BE OPEN by the Christmas holidays. Corpus Christi Theatres' 

$600,000 Deux Cine (above) is said to be the first side-by-side twin indoor 

theatre in Texas and the state's second all-electric theatre. It will have 

two screens for simultaneous double showinss. One auditorium will 

seat 700 persons, the other 500. The 500-seater will be a de luxe 

"showcase" house, be used almost exclusively for roadshows, long-run 

films. The Deux Cine will have a central boxoffice. large concessions 

area. Its lobby will feature elaborate ornamental lighting. Atop power 

shovel at ground breaking ceremonies (left) are: B. L. Collins sr. (left) 

vice-president. Corpus Christi Theatres; Valora Noland, Universal star; 

Emil Stefek. general contractor. On ground (left to right): Noah 

Kennedy, county judge; Chester Wine, vice-president-advertising. 

Central Power & Light Co.; Jack Blacknion, Corpus Christi's mayor. 

Architects for Deux Cine: Kipp and Winston. 

10 The MODERN THEATRE SECTION

U.S. PRINTS DOLLARS 

James River Brand 

SMITHFIELD 

BARBEQUE 

S-T-R-E-T-C-H-E-S 

em 

Tempting James River 

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. . 

are ready to "heat 'n eat" in seconds . . . 

and cost just 1/lOth of a cent to serve! 

Complete meals-on-a-bmi brimming with 

world-famous Smithfield 

%. 

flavor. All you do is heat 

and serve the choice, lean 

meats, savory seasonings 

prepared in the 300 year-old tradition. 

Faster service, bigger gross profits and 

more customer satisfaction are yours when 

you serve Genuine Smithfield Barbeques. 

Make your own box office news. Try the 

Smithfield way to greater profit! 

SMITHFIELD HAM AND PRODUCTS COMPANY, INC. 

Smithfield 29, Virginia 


II

New Bally ice cream 

merchandisers make 

extra refreshment sales 

Patrons are tempted to add ice cream 

novelties to their refreshment purchases 

when the dramatic displays In 

Bally Merchandisers go to work. 

New design is outstanding when featured 

as a single display ... or blends 

perfectly Into counter lineup. Made 

with new features including urethane 

moisture-proof insulation . . . unconditional 

5-year guarantee. 

Model 

I

CilKH IK 

WHILG 

irsHirr! 

The new Pepsi-Cola "Cold" campaign has 

turned out to be the hottest soft-drink advertising 

of the year! It's pre-selling everybody who 

likes cold drinks really cold. Because it identifies 

ice-cold refreshment exclusively with 

Pepsi-Cola. Make sure you're selling the one 

that's presold. Pepsi-Cola. The cold fact is: you 

can't afford not to. 

"PEPSI-COLA" AND "PEPSI" ARE TRADEMARKS OF PepsiCo, INC., REG. U.S. PAT. OFF. @ 1957, PepSiCo, INC. 

BOXOFFICE :: June 19, 1967 13

Tirst Drive-In Bank Type Boxoffice in the World' 

Speeds Service at Weavers' Carlton Drive-In 

I HE "world's first 

drive-in 

boxoffice for any theatre." That's how Carlton 

Weaver and his wife, Margo, describe 

the "bank" type boxoffice for their 300-car 

Carlton Drive-In Theatre, in McAlester, 

Okla. Using sliding cash drawers — similar 

to those in drive-in banks — and a two-way 

intercom system, the boxoffice is speeding 

up ticket sales by 20 per cent. It is also helping 

get patrons "in and out quickly," helping 

save money by eliminating attendants, 

helping reduce slip-ins. And making it a 

"pleasure to greet patrons and transact business 

from inside it — out of the weather 

and away from insects." 

"Bank" Boxoffice Cost $1,100 

By SAM BRUNK 

"Bank" type boxoffice at 300-car Carlton Drive-In 

Tlwatre, of Carlton Weaver and his wife, Margo, in 

McAlester, Okla.. uses sliding cash drawers, /M'o-M'a>' 

intercom and speeds service 20 per cent. It was 

designed by Mrs. Weaver— shown at window. 

The "bank" boxoffice was designed by 

Mrs. Weaver and cost $1,100 when installed 

in May, 1965. It is built of plywood on a 

concrete island between two 9-foot drives 

and is 7x7 feet. Cashier windows and sliding 

cash drawers and intercoms are on two 

sides. A large window on the front enables 

the cashier to see incoming cars. Space below 

the windows is faced with ceramic tile. 

A l3x28-foot canopy extends across the top 

LETTERS: 4'/2" TO 31" - COLORS: RED, BLUE, GREEN, BLACK 

BACKGROUND - TRACK - ACCESSORIES 

Beveuite Mfg. Co. 

4801 Pacific Blvd. 

Vernon. Calif. 90058 

Phone (2r3) 581-0121 


. 

\ lor more ilriiie-iK»jroliis 

To Vittle Vendor quick service . . 

Carlton and Margo Weaver, owners of 

300-car airer, say "bank" boxoffice 

helps cut personnel costs. 

of the boxoffice and over the two drives. 

The canopy is made of plywood and has a 

gravel roof. 

Inside the boxoffice the walls are paneled. 

It is air conditioned, heated by electricity, 

and has six electrical circuits. The "minia- 

"Patrons drive right in . . . and love it. 

rOR YOUR DRIVE-IN— 

MORE SAIES-MORE PROFITS 

PER INTERMISSIONwith 

VITTLE VENDOR 

self-service equipment 

At intermission, time is money! 

The more people you can 

move through refreshment lines, 

the more your profit . . . 

With VITTLE VENDOR 

self-service hot-food dispensing 

lines you can give your 

customers a greater variety, 

instant food service AND 

BY SERVING MORE, make those 

greater profits. 

Your choice of 

overhead warmers, 

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free-standing 

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units 

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Write today for free 

Vittle Vendor catalog 

and price list, and the 

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No obligation, of course. 

ADD Cooling and Coffee-Making Units 

Two-way intercom . . . window in drawer. 

ture bank windows" were made in a local 

cabinet shop and use regular glass. Bulletproof 

glass was considered too expensive. 

says Carlton Weaver. Another intercom also 

connects the boxoffice with the manager's 

office, projection booth and concessions 

stand. 

Operation of the boxoffice is much like 

that ef the teller's window at a drive-in 

Continued on following page 

STARBREW Deluxe and ALL 

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POLAR CUB sandwich-salad, 

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PHILADELPHIA 34., PENNA. 


15

\Mould YOU believe . . . 

MORE THAN 500% PROFIT SELLING 

BANK' BOXOFFICE AT CARLTON 

SNO-BALLS 

"SPECIAL OFFER" 

SNO-MASTER ICE SHAVER shipped on 

six weeks trial for $35.00. Includes—supplies 

ond cups— to bring back. 

FIFTY DOLLARS ($50.00) 

End of trial period can apply to purchase 

or rental, or can be returned with 

No Further Obligation 

HERE'S HOW COST 

100 lbs. of ice $1.25 

400 Wooden Spoons 50 

400 8-oz. Cups (.? $4.00 M 1.33 

3 gal. Fountain Syrup 

@ 1.75 gal.* 5.25 

400 8-oz. SERVINGS 

are used. 

$8.33 

$31.67 PROFIT 

DO WELL LIGHTED THEATRES REALLY 

BUILD BIGGER PROFITS? 

Yep! Your customers are used to beauty and convenience everywhere 

they go. DRIVE-IN'S extensive line of lighting is not just 

ADAPTED for drive-in theatre use . . . It's mode SPECIFICALLY for 

tir~" 

drive-ins ... to perform properly and to stand up under rugged 

wear. The added beauty and convenience our lights provide really 

will help build BIGGER PROFITS. 

DRIVE-IN 

1

All new concessions equipment and counters 

were installed in the Carlton Drive-In. 

by doing away with attendants," says Weaver. 

Also, the cashier can take care of the 

telephone and write down the license numbers 

of cars that have only one boy or one 

girl in them. We have found that 90 per 

cent of our slip-ins come in these cars. In 

addition, no one is out in the weather. And 

it is a pleasure to be able to greet patrons 

and transact business from inside it — out 

of the weather and away from insects. It is 

something my wife and I are really proud 

of." 

Added Promotion Opportunity 

The Carlton's boxoffice has also produced 

a surprise promotion opportunity. 

"Many children have been so fooled by our 

boxoffice that they ask for balloons — like 

they get at banks," says Weaver. And he 

adds: "Not a bad idea to have them, either." 

"How do your customers like the 'bank' 

boxoffice?" we asked him. "Great," was his 

answer. "People from all over the U.S. have 

commented on it. Customers love it." 

Gene DeFrange, Krebs, Okla., was general 

contractor for the boxoffice. 

To provide better and faster concessions 

service, the Weavers also remodeled their 

drive-in's concessions facilities. Walls were 

paneled in knotty cedar. New concrete 

floors were installed. Air conditioning was 

added. New counters in a Formica "wood 

pattern" and all new equipment were installed. 

Their 300-car airer has a 38 x 70-foot 

screen and occupies nine acres. 

this "NAME-BRAND" means PROFIT 

to 

the nation's most successful concessionaires 

^>, 

Knotty ( cdar paneling was used on walls 

of remodeled concessions . . . new 

concrete floors, air conditioning added.

Here's the all new line of 

MANLEY ServORamic^ eqmpmenV. 

Choose from colorful Formica or satin stainless 

steel. Many combinations. Completely flexible. 

ALL METAL 200 SERIES 

All metal, with stainless steel on top and 

front. Any piece of Manley equipment goes 

with it. Drop in regular or heavy duty food 

warmers. Use moist heat or dry heat units. 

Or a combination of both. 

¥ 

300 SERIES 

Colorful plastic pattern mounted on heavy 

marine plywood. Any Manley equipment can 

be put into or onto the counter. Your choice 

of food warmers, heat units. 

MODEL 220 HEAVY DUTY FOOD WARMER 

All stainless steel food warmer in several combinations: one, two, or three 

compartments. Dry heat or moist heat. Improved illumination. Precision 

temperature control. 

Faster heat up. Designed for easy cleaning. Larger 

capacity than previous units. Load from the rear, serve from the top. Has 

spare storage cabinet beneath top trays. Can be placed in either the 200 

or 300 series counters. 

FIND OUT MORE! Get all of the facts on this all new line of equipment. 

Write, wire, or call collect: 

MANLEY, INC. 

P.O. Box 1006, 1920 Wyandotte, Kansas City, Mo. 64141 

PHONE: 816-421-6155 

FOR MORE INFORMATION about products described in this 

issue, use postage-paid Reader's Service Bureau coupon 

on page 45 of this issue of MODERN THEATRE. 

AUTOMATIC SOUND CUT-OFF SPEAKERS 

Exclusive design prevents damage to amplifier and 

requires no conversion. No mechanical parts to maintain. 

Sound cuts off as speaker is hung on iunction 

box. Does not affect quality of sound. Trouble free. . 

DRIVE-IN "^^^fe 

MFG. CO.. INC. 

c^"^ 

709 Hoftft sth Street • Kanut Citj, kaniw 66101 Arei CtiK I13—FA 1-M79 

Record 1966 Candy Sales 

Are 'Best in History' 

With 1966 candy sales reaching $1,544 

billion at the wholesale level and per capita 

consumption jumping to 19 pounds, the 

U.S. candy industry reports 1966 was its 

best year in history. The sales increase was 

8 per cent above the 1965 total of $1,429 

billion. And per capita consumption in 1965 

was 18.2 pounds. Production also reached 

a new high in 1966 of 3.65 billion pounds, 

up 5.1 per cent from the 1965 level of 3.476 

billion pounds. The statistics are reported in 

the 40th annual report by the U.S. Department 

of Commerce on "Confectionery 

Manufacturers' Sales and Distribution," 

which was released at the 84th annual convention 

of the National Confectioners Ass'n, 

in Chicago's Conrad Hilton Hotel in May. 

"Package goods" candy is reported the 

leader in sales and accounts for 40.6 per cent 

of the total. Candy bars are second and represent 

33.6 per cent. 

Five-cent and 10-cent 

specialty items account for 11.8 per cent, 

penny candy for 4 per cent. The industry 

spent an estimated $589 million for ingredients 

used to produce over 2,000 varieties 

of candy. 

Viewing 1967, Robert L. Richards, NCA's 

president, says that candy sales may well rise 

5 per cent to $1,621 billion, and volume 

could increase by 4 per cent to reach 3.796 

billion pounds, with a corresponding per 

capita increase. 

Kodak Sees Continuing Gain 

In Its '67 Sales, Earnings 

Continued gains in sales and earnings 

were forecast for 1967 by Dr. Louis K. 

Eilers, president, Eastman Kodak Co. 

Kodak's forecast "for the year as a whole," 

he told the Los Angeles Society of Investment 

Analysts last month, "calls for growth 

in both sales and earnings and, hopefully, 

for an acceleration in the rate of gain during 

the final half of 1967." 

Sales by Kodak units in the U.S. advanced 

7 per cent to about $373 million 

during the first 12 weeks of this year, he 

said. Net earnings rose 1 per cent to about 

$61 million. Both sales and earnings reached 

record high levels in the first quarter. 

"Kodak expects a good earnings performance 

in 1967," Eilers said. However, he 

cautioned the analysts against the assumption 

that the company's earnings will advance 

at so rapid a pace as they have in 

recent years. During the three years 1964- 

66, net earnings by Kodak increased at an 

average rate of about 30 per cent, Eilers 

remarked. 

He also noted that Kodak's business has 

advanced for a considerable length of time 

at well over twice the rate of gain enjoyed 

by the U.S. economy as a whole. "Last 

year's 19 per cent gain in sales by the company's 

U.S. units was 3V2 

times the increase 

realized by real gross national product," 

Eilers said. 


Royal Crown Cola Co. Columbus, Georgia ROYAL CROWN AND RC ARE TRAOEMAHItS Of ROVAL CROWN COlA CO. REG. U.S. PAT. OF*. C '987 ROYAL CROWN COLA CO. 

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It's hard to keep those cups filled with so many 

people demanding RC. And Royal Crown Cola syrup 

offers more servings per gallon and lower initial 

cost than its largest competitor. That means bigger 

profits for you! Royal Crown Cola heads a 

brilliant cast at your refreshment center. ..co-starring 

with such audience favorites as popcorn, candy and snacks. 

RC is the critics' choice for profitable performance. 

And the movie-goers' choice for quick, fresh energy. 

More and more people are asking for RC. They like 

that taste of zippy refreshment only RC has. So book 

it now for a long, profit-making run. You'll like 

that taste of money only RC syrup has.

New 2.000-car M&R 

Twin Drive-In, in 

Wheeling, III., a 

Chicago siihitrh, had 

to meet 60-day construction 

deadline. 

Selhy .screens are 

51x120 feel and 

42'/2x98 jeet. 

M&R Twin Drive-ln Completed in 60 Days! 

How DO YOU BUILD a $1 

million 

twin drive-in for 2.000 cars in 60 days? 

•Well." says Sidney Rohbins, of the S. N. 

Rohhins Co.. Chicago contractors, "it takes 

a marshalling of manpower, resources and 

equipment. And some luck!" But Robbins 

did it. He credits teamwork, planning and 

resourcefulness—and fair weather. "Enough 

rain to slow us down," he says, "but not 

cripple us." 

Raymond J. Marks and Martin Rosenlield. 

of Mi.

He Has Ho Problems 

-How About Youl 

Sometime after midnight there's an old-time 

projectionist who understands what Strong 

keeps talking about. He can tell when the picture 

on the screen is ail that a patron could 

desire. Crisp, and constantly brilliant. The fact 

is that the Futura was designed for him, and 

built for such a man, who when the last reel 

has been spun off can lock the projection room 

with an inner glow of having done his job well. 

He loves the likes of the Futura for he can depend 

on it, knowing it has made his task easier 

and costs the boss less to do a superb job than 

any lamps he's ever owned. So when your business 

is not up to snuff consider the possibility 

of poor screen lighting being the cause and 

then take the logical step, have your supply 

dealer install a pair of Futures. 

Send for literature 

THE 

I 1 

The World's Leading Manufacturer of Motion Picture Lighting Equipment 

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DESIGNERS AND DEVELOPERS OF THE ACADEMY AWARD WINNING AIR BLOWN CARBON ARC PROJECTION LAMP 

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BOXOFFICE 

:: June 19, 1967 21

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American Seating chairs— unsurpassed for comfort, style and 

ruggedness. And, of course, Simplex sound and projection— the most 

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always get the NTS touch of quality. And that's one of the things that 

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New seats or a complete theatre—whatever you need 

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faster, more complete service than ever before. Call 

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NAC Directors Plan Expanded Services 

Puni.ICATION OF A PERSONNEL 

iraining nianiial, a fifth .supplement to the 

NAC" Concessions Handbook and a second 

Concessions Idea Man of the Year manual; 

expansion of services; tie-ins with the CIMY 

contest; reports on the coming industry 

iradeshovv and conventions; membership 

gains and awards; and planning for regional 

meetings highlighted the agenda of the midyear 

meeting of the board of directors of 

the National Ass'n of Concessionaires, in 

Chicago's Sheraton-Blackstone Hotel last 

month. Twenty-seven officers, directors 

and committee chairmen attended the meet- 

Bert Nathan, Spiro Papas Honored 

Lifetime honorary board memberships 

were awarded by the board to two past 

presidents: Bert Nathan, Bert Nathan Enterprises, 

Oceanside, N.Y., and Spiro J. Papas, 

Alliance Amusement Co., Chicago. The 

awards were made '"in grateful appreciation 

and recognition of their many years of loyal 

and devoted service to the association." 

Over 85 per cent of the available 148 

booths for the industry tradeshow at the 

Americana Hotel, Bal Harbour, Fla., October 

17-20, have already been reserved, 

reported Van Myers, Wometco Enterprises, 

Miami, who is NAC's executive vice-president 

and exhibit chairman. On the basis 

"strong interest," he looked forward to a 

complete sell-out shortly, he added. 

A new high in attendance at the concurrent 

convention was predicted by Nat Buchman. 

Theatre Merchandising Corp., Boston, 

who is NAC's first vice-president and general 

convention chairman. The advance registration 

policy established for last year's 

convention will be repeated this year, he 

stated, and midnight October 13 has been 

set as the deadline for receiving advance 

registrations at NAC headquarters. No reg- 

J. 

of 

istrations will be accepted at the convention. 

Because of the large anticipated attendance, 

he added, two other hotels, the Balmoral 

and Beau Rivage, will also be used to accommodate 

the overflow at the Americana. 

.Julian l.efkowitz. L & L Concession Co., 

Detroit, NAC's second vice-president and 

1967 CIMY contest chairman, reported that 

over 25 refreshment concessions operators 

and managers have entered the NAC-sponsored 

"Concessions Idea Man of the Year" 

competition, with more entries coming in 

daily. 

contest now being conducted 

Lefkowitz also called the board's attention 

to a tie-in 

by J. J. Fitzgibbons jr., of Theatre Confections 

Ltd., Toronto. TCL is offering prizes 

to managers who either win the grand 

award or one of the several merit awards. 

Bernard Helfand, American Broadcasting 

Companies, New York City, and Nat Buchman. 

Theatre Merchandising Corp., Boston, 

Continued on page 26

. 

'TheWonder Theatre's 

sound 

IS as good as any 

in the country'' 

NORELCO all transistor theatre sound system, 

as installed at the new Wonder Theatre, 

San Antonio, Texas... an Interstate Circuit, 

Inc., theatre. 

When the Wonder Theatre selected 

new Norelco transistor sound to go 

with their Norelco A All 70/ 35mm 

projectors, it was the first installation 

of the system in the southwest. How 

did it work out? Here are a few quotes 

from the supply dealer (Modern Sales 

& Service, Inc.) and from owners and 

film company representatives . . 

"It was a pleasure to install beautiful 

equipment and find that when you 

push the button, it works." 

"Extremely pleased with the installation. 

Went together beautifully, no 

problems involved whatsoever." 

"With the combination of sound 

equipment and acoustic treatment in 

the auditorium, I believe we have as 

good sound as is presented anywhere 

in the country." 

"Everyone praised the sound." 

"Completely pleased with the lack of 

problems on the job." 

"The two principal operators came off 

of the oldest established downtown 

theatre just to be able to work in this 

beautiful new booth." 

Academy Award Winning Norelco 

AAll 70/ 35mm projectors were the 

obvious choice for projection. The new 

Norelco sound system gives the Wonder 

Theatre all the benefits of superior 

/voreA 

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PICTURE 

EQUIPMENT 

DIVISION 

Norelco sound as well as sight. Benefits 

such as six individually adjustable 

channels capable of attaining perfect 

acoustical balance anywhere. Pushbutton 

sound selection of 3 non-sync 

sources and every type of film track 

from single channel optical to 6 

channel magnetic. All transistor plugin 

amplifier units. A built-in selftesting 

system. And the remarkable 

achievement of compacting this entire 

versatile system into two 15" wallmounted 

cabinets. 

Your authorized Norelco supply 

dealer will gladly provide all the facts. 

NORTH AMERICAN PHILIPS COMPANY, INC. • 100 EAST 42ND STREET, NEW YORK. N.Y. 10017 


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You can keep your equipment rolling 

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thousands of other exhibitors do now. 

Write or phone for details. 

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NAC DIRECTORS MEET IN CHICAGO 

Continued from page 26 

urcs about refreshment and concessions 

sales in all areas of the amusement, recreation, 

in-plant feeding and merchandise 

vending industries. 

Another hiyhliyht of the meeting was a 

report that NAC has experienced substantial 

membership gains since the New York 

convention. Augie .1. Schmitt. Houston 

Popcorn Co., Houston. NAC past president 

and membership chairman, reported that 30 

new members have been added in recent 

months from such diverse fields as roller 

skating rinks, retail popcorn establishments, 

discount and department stores, auditoriums, 

theme parks, in-plant feeders, state 

parks, caterers and others. NAC plans to 

step up its membership diversification efforts 

in all fields. 

Emphasis on NAC Programs 

J. C. Evans, Gold Medal Products Co., 

Cincinnati, an NAC director, is chairman 

of its membership diversification committee. 

The committee's goal will be "to develop and 

undertake an effective campaign to make 

every refreshment concessions operator in 

all fields of the amusement-recreation industry 

aware of the program of the National 

Association of Concessionaires and to emphasize 

the worthwhile benefits of membership 

in NAC." Cooperation of all NAC 

supplier and jobber-distributor members 

will be enlisted in this effort. 

The board also voted approval for creation 

of a membership award to be made at 

the annual convention to the NAC member 

who signs up the greatest number of new 

members between July 1 and October 1 

Details for the annual convention program 

in Bal Harbour, Fla., were discussed 

and a report was made by Lester Grand, 

ARASERV. Inc., Div. of Automatic Retailers 

of America. Inc., who is NAC's convention 

program chairman. Grand indicated 

delegates attending the convention will be 

treated to an interesting and varied program. 

Two Regional Meetings Set 

Arrangements were completed for NAC 

regional meetings to be held in Bretton 

Woods, N.H.. August 28-31 and in Toronto. 

September 25-27. The former is being held 

in conjunction with the 36th annual convention 

of the Theatre Owners of New England 

at 

the Mt. Washington Hotel, and the latter 

with the combined motion picture industry 

of Canada in the Queen Elizabeth Building, 

Canadian National Exhibition Grounds. 

The Canadian convention will also include 

a mammoth trade show under the management 

of the NAC Canadian regional area. 

John Burlington, The "Vendo Co., Kansas 

City, NAC director and chairman of a 

special committee on volume feeding, announced 

that his committee is scheduled to 


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I 

Look! A new ''no-standing" 

theatre chair... 

it 

slides bacl(... 

she won't even drop a glove 

And she'll enjoy the performance more 

because you've eliminated the annoying 

disturbances. This automatic retractor chair 

easily slides back and forth within a 

five-inch area. Makes walking in between 

rows less of an inconvenience to everybody. 

Lets your patrons select the position most 

comfortable for them. When unoccupied, 

the chair retracts to an upright position 

and the seat automatically folds to a 

% position. This feature makes the retractor 

chair a big attraction with your maintenance 

crew after hours. 

Choose from a wide range of designer 

colors, fabrics and end standard treatments. 

The Stellar' retractor chair reflects 

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GRAND RAPIDS, MICHIGAN 49502

Photo Revietv . • • 

.-.\i^3a?i: 

Hal Gibson (left) assistant to vice-president. 

Fountain Sales Dept., Coca-Cola 

Co.. presents John McHale, administrator 

of baseball, with first copy of Coca-Cola's 

new film on 1966 World Series. The 40- 

minute color film is eighth in 

series by firm. 

Commonwealth Theatres new 910-seat Antioch Theatre, in Kansas 

Citv North, is de lii.xe free-standing hardtop with special portico 

entrance permitting cars to drive up. patrons enter without worrying 

about weather. Location: Antioch Shopping Center. 

Facade of Commonwealth's t\ew Antioch 

is virtually all glistening glass. Seats are 

in gold. Draperies completely circle 

audience. Equipment will handle all 

types of film, .'sound— including six-track 

stereo. Roy Tucker, Commonwealth's 

head of purchasing and construction, 

supervised construction of the Antioch, 

designed its interior decor. Phil Blakey, 

circuit's district manager, supervises 

operation. Byers Jordan is manager of 

new hardtop. Milton Costlow Architect 

& Associates designed the building. 

Charles R. Evans (left), executive 

vice-president, Pathe Laboratories, Inc., 

explains new $65,000 printer in Hollywood 

lab to John P. Cassidy (center) 

and Robert J. Stevenson, Los Angeles 

city council executives. Pathe installed 

over SI ,300,000 of new motion picture 

film processing equipment in 

lab, increased technician staff 

of 320 to over 500. 

Large, brightly lighted refreshment stand 

(right) in lobby of Loew's new 1 ,200-seal 

luxury theatre, in Parsippany-Troy Hills, 

N.J., provides patrons "instant service," 

is augmented by bank of built-in vending 

machines. Paintings hy local artists grace 

wall in background. Carpeting is kelly 

green, turquoise, royal and purple blues. 


NAC DIRECTORS MEET IN CHICAGO 


meet in July. Purpose of this commiitee is 

to seelc out all available information and 

data, so that guidelines can be developed 

and established to assist NAC members 

concerned with this phase of the food service 

industry. 

Louis L. Abramson, NAC executive director, 

made his annual report to the board 

and gave a complete outline of the organization's 

activities during the past year. 

Andrew S. Berwick jr., Wright Popcorn 

& Nut Co., San Francisco, NAC treasurer 

and chairman of the finance committee, 

reported on the state of the organization's 

finances. 

A proposal to switch the locale of the 

NAC mid-year board meeting from Chicago 

to other cities is being considered. Final 

decision on this proposal—made by Harold 

F. Chesler, Theatre Candy Co., Salt Lake 

City, and a NAC director and regional 

meeting chairman—will be made when the 

NAC board meets in Bal Harbour, Fla. 

NAC will also offer the services of its 

speakers bureau to organizations in related 

fields and will expand its schedule of regional 

meetings. 

Two bylaws revisions, to be voted on at 

the annual membership meeting in October, 

were approved by the board. One deals with 

the appointment, term of office, geographic 

areas and duties of the NAC regional vicepresident. 

The other creates a council of 

past presidents as honorary members of 

the board of directors. 

Ad Award for PepsiCo 

If you're decorating 

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Soundfold Acoustical Wallcovering Systems are today's answer to 

decorating the side and back walls in new and remodeled theatres. 

This pleated drapery system covers unsightly existing walls or new 

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materials. 

The Soundfold System provides adequate acoustical conti'ol when 

applied over concrete block. Additional backing material is not required. 

All materials are flameproof to meet Underwriters tests. 

Soundfold creates a "living room" atmosphere that is today's trend 

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the Soundfold System is the answer to your acoustical and 

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Donald M. Kendall (left), president and 

chief executive officer, PepsiCo, Inc., 

receives sixth annual "Pro Bono Publico" 

award of Dallas Advertising League for 

firm's advertising program. Making 

presentation is Morris Hite (center) 

chairman, DAL's advertising recognition 

month observance, and Bill Cunningham, 

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How to 

Obtain 

T-Kiptagon for 70mm projection. 

Most widely used in the world. 4" 

O.D., focal lengths from 2.14" to 6.9". 

Super Kiptar for 35mm projection. 

Super fast fl.6 in focal lengths from 

1.8- to 4.15-, fl.7 in EF 4.35" and 

4.55".'and fl.8 in EF 4.75". 

Kiptar Anamorpliolic for Cinema- 

Scope 'projection. Preferred spherical 

construction. Focuses for distances 

down to 17", 

Hijii Speed tl.S lens for 16mm pro 

jection in focal lengths of J", 1.4" 

?•. 2.75-. 3.35- and 3.95". 

NORTH AMERICAN PHILIPS COMPANY INC 

fqu.pmen; inr>'^'".'°.1''"Î'"^ Division 

100 East 42na Street, New York, NY. 10017 

A Good, 

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Trout 

Bright 

By WESLEY TROUT 

Airers 

For a good 

and bright focus 

picture in a drive-in 

necessary to have a 

iheatre, it is absolutely 

good screen surface, 

the very finest in projection 

lenses, and 

projection lamps with 

adequate light output. 

All these units work 

hand in hand, if 

you want satisfactory 

screen results. Moreover, a drive-in screen 

should be refinished at least every two years, 

if it is the painted type. And other types of 

screen surfaces should be maintained as 

recommended by the manufacturer, of 

course. An ounce of prevention is worth a 

pound of cure, they say. 

Keep Screen Surface Clean 

To prevent a 

screen surface from becoming 

excessively dirty is common sense, for 

soiled screens cause a considerable loss of 

light and good picture definition. Screen 

paint may be obtained at very reasonable 

cost and can be easily applied with a roller 

or blown on with a paint gun. The surface 

should be carefully cleaned before applying. 

Drive-in screens are subject to considerable 

dust and bad weather at times and, therefore, 

screen deterioration is much faster and 

the screens should be refinished or cleaned 

in order to maintain a good reflecting surface 

with good picture resolution. 

Improvements in Lenses 

The most efficient projection lenses currently 

available are the high speed, anticoated 

types in a rugged screen barrel and 

in a rugged mount that will hold the lens 

steady and free of any vibration. There 

have been, of course, vast improvements in 

projection lenses and, with several of the 

well 

known makes, a perfect picture can be 

obtained. Experience has shown that the 

best overall performance is given by 4-, 

4'/2- and 5-inch lenses — which are being 

quite widely used. Of course, there is now 

a variance in focal lengths used — depending 

on the distance from projection room to 

the screen and picture width. We find that 

most drive-ins place their projection rooms 

around 200 to 250 feet from the screen. 

We cannot overstress the importance of 

having a projection room large enough to 

properly house your equipment. In most 

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BOXOFFICE 

32 


installations it requires about 8 feet for one 

projector and 6 feet for each additional 

projector. There should be enough room on 

either side of the projector for efficient 

servicing and cleaning. If you are cramped 

for space, it is not possible to make quick 

repairs — particularly so on the left side, 

where the gears of the mechanism, soundhead 

and projector drive are located. 

When 

it is necessary to remove the gear cover, 

change lubricant, or remove the intermittent 

unit, you need enough space to work. 

Install Porthole Blower 

Sometimes you are plagued with insects 

flying head-on into the lenses and projection 

room through the lens ports. We suggest installing 

a small fan or a porthole blower for 

keeping these insects out — keeping the size 

down small enough but still allowing free 

passage of the widescreen and scope picture 

to get out without striking the sides. This 

setup will also help to keep out dust and 

thereby keep the front surface of lenses 

cleaner. We have installed many of these 

blowers and found them to do an excellent 

job where glass cannot be used. The lens 

and observation ports should have a small 

shadow box (outside) surrounding the ports 

to keep out rain, the top projecting further 

than the side but not enough to interfere 

with the projected light beams. Glass can be 

used in the observation ports — installed in 

frames for easy cleaning. It should be installed 

with a slight slant to prevent reflection 

into the projectionist's eyes, of course, 

and the frames and inside of the ports 

should be painted a flat black. All lighting 

shoidd be in back of the projectionist except 

lights (goose-neck type) for threading projectors, 

making repairs and oiling projectors. 

A work light with a long cord on a reel 

should be in every projection room. 

Every projection room should have a 

film storage cabinet fully approved by the 


Strong Lamps for Airer

HOW TO OBTAIN BRIGHT PICTURE 

Continued from preceding page 

70mm reels. It should be not less than 10 to 

12 reels in size. And it should have 1 '/a -inch 

double wall construction of extra heavy 

gauge steel throughout — filled with the 

patented plastic heat resisting compound. 

It should be built to withstand the most 

severe fire and it should be fitted with doors 

that will automatically shut tight and stay 

closed. The best type is "cradle" container 

doors that hold the reel as it is opened and 

make it easy for the projectionist to insert 

or remove reel, then close tightly when 

pushed closed. 

fire 

imderwrilers for storage of either 35 or 

Steel Rewind Table Vital 

-0 V-" ^'"^ send (orbrocH"!^^^ 

'e (419) 248-3741 

A projection room steel rewind table is 

a "must" for all modern projection rooms. 

The film storage cabinet can be placed under 

it and the rewind on top. If it is a fairly 

large one, place the enclosed electric rewind 

on top and the hand rewind, properly 

aligned, at each end for film inspection. It 

can also serve as a work bench in addition 

to using for film inspection. Also, you can 

use your Griswold film splicer here. Most 

benches have one or two drawers for tools 

and trailers. Trailers should be put in a 

drawer or cabinet and marked for easy 

finding when needed. 

INSTANT HIT . . . 

DO IT YOURSELF WITH 

THEATRE CHAIR 

ENAMEL 

Carbon stub cans with a lid should be 

placed under or by the projector base. Stubs 

should not be left in the lamphouse, where 

they can cause a short or foul up the arc 

feeding mechanism. Carbon stubs are usually 

hot and should not be disposed of in 

anything but a metal container. Another 

item we can suggest for every projection 

room is a scrap film can — with an inner 

galvanized pail and a step-on lever which 

lifts the cover. Keep your scrap paper and 

film in this can and your projection room 

neat. 

DISPOSE-A-BRUSH 

Now you can RE-DU Chairs 

like new. Maintenance personnel 

does it fast. No priming. 

RE-DU Kit packed with 

each gallon. White or Standard 

chair colors. 

Enamel and 

your labor cost, about 80

capacity should not be less than 50 cubic 

feet of air per minute for each arc lamp 

connected thereto. The blower must be connected 

to the projection room wiring system 

and conlro'led by a separate switch. These 

blowers may be purchased direct from the 

manufacturer or through local theatre supply 

dealers at a reasonable cost. 

We still 

Remove All Fumes, Sool 

find a few installations using only 

a small exhaust fan mounted in the ceiling 

and the pipes from the lamphouses leading 

to it and then outdoors through the ceiling. 

For the modern, high powered lamps, however, 

such a system is very inadequate and 

will not completely remove all the carbon 

fumes and soot. etc. 

Frequently we find exhaust fans or blowers 

are used which exhaust too great a 

volume of air. This causes the arc to waver 

with resultant unsteady light on the screen. 

This will not happen, however, if the damper 

is used at each end of the pipe — the 

main pipe going into the lamp and a small 

extension at a right angle being provided 

for the dampers and weight regu'ators. Remember, 

downdraft will also cause arc wavering, 

and it may even cause outages by 

actually blowing the arc out. 

made. The units also have "guide" pins, so 

that units can be replaced exactly in proper 

position for smooth operation. In most 

modern makes of projectors, it is impossible 

to reassemble the mechanism units incorrectly. 

Every part is precision manufactured, 

and the exacting demands of perfect 

projection 

for big outdoor screens has been accomplished 

by manufacturers. 

The only daily care now required is the 

dusting and cleaning of mechanism, cleaning 

of gate and shoes, film tracks, sprockets 

and lenses. And of course using the proper 

type of lubrication is very important for 

quiet operation and longer wearing of the 

moving parts. Keeping the surplus oil wiped 

off is the duty of every projectionist, as surplus 

oil makes a mess and. when it gets on 

moving parts with dust, it will cause rapid 

wearing of parts. Keep in mind that oil will 

cut down wear of moving parts and your 

projectors will run quieter and smoother. 

Oil and special greases should be purchased 

from your local theatre supply dealer. 

Projectors Unit Constructed 

Most 35/ 70mm projectors are unit constructed, 

easy to operate and easy to replace 

parts on when needed. They are not too 

complicated to operate, and the change 


Designing Ventilation System 

For those more modern arc lamps now 

available which contain their own exhaust 

systems — the amount of air that should be 

exhausted is established by the lamp manufacturer. 

The ventilating system should, 

therefore, be designed to handle the specified 

amount of air. 

The new improvements during the past 

several years in arc projection arc lamps 

make them outstanding over the older types 

They are not 

and able to deliver more light. 

complicated to operate and will give years 

of practically trouble-free operation. The 

greatly improved reflectors, feed mechanisms, 

carbon holders, motors and methods 

of burning carbons to obtain the utmost in 

light production are outstanding in engineering. 

Lamp manufacturers are to be congratulated 

for their efforts in constant research 

work to produce a better arc lamp. 

Likewise, carbon manufacturers are constantly 

improving their product to meet exacting 

requirements of these new lamps. 

Larger Picture Sizes in Airers 

Due to increased drive-in picture sizes to 

fit screens ranging from 35 x 70 feet up to 

83 X 146 feet, it is understandable that 

projector manufacturers had to improve — 

and they have! — their projector mechanisms, 

so that a rock-steady picture would 

be projected without any side motion or 

up-and-down movement. This has been 

made possible by heavier, sturdy type film 

gates, improved lateral guide roller assemblies, 

heavy duty intermittent movements, 

rugged projection lens mounts to 

hold widescreen and CinemaScope lenses 

rigid, heavier projector bases, etc. 

Mechanism units are now of unit construction, 

so that replacements can be easier 

BOXOFFICE :; June 19, 1967 

Be thrifty... install genuine Hot-Shot heaters. 

Eprad Hot-Shots may cost a little extra when you buy them. But you get a 

lot of extras that mean greater savings in the long run. For example. O Extra 

quality like General Electric Calrod^" heating element (no one else uses it) 

and a special weatherproofed motor. Trouble-free long life means savings. 

D Extra performance like keeping customers warmer and coming back. Repeat 

attendance puts money in your savings account. D Extra assistance like wiring 

diagrams, promotion paks and winter operation manuals. These can save and 

make money for you. D Extra service like that provided by your Eprad theatre 

equipment dealer. Among other things, this saves long-distance phone 

calls. About the only extra you don't get with Hot-Shots is extra maintenance 

costs (you get that with cheaper heaters). D So think twice and beware 

of imitators when you buy . . . Install genuine Eprad Hot-Shots . . . 

the proven heater . . . and save money. 

SPEAKERS 

• HEATERS • JUNCTION BOXES 

Sold Internationally Thru Theatre Supply Dealer* 

CASH CONTROL SYSTEMS • SOUND SYSTEMS 

Visit Us • NATO Show • Booths 123-124 incorporated 

1214 Cherry Street • Toledo, Ohio 43408 

SERVING THE THEATRE INDUSTRY SINCE 1946 

35

the 

Albert Boos, St. Joseph, Mo., is district 

TECHNIKOTE CORP. manager. 

largest 

63 SEABRING ST. • BROOKLYN 

bank of seats is now in the center of 

31,N.Y. 

A $WO, 000 Remodeling Job for Durwood's Capitol Theatre 

FAMOUS NAMES 

IN THEATRE 

New marquee. 

EQUIPMENT! 

)>lassweld from 

and attraction 

hoards were part 

of $100,000 

remodellng-refiirhishinfi 

pro- 

FRED MACMURRAY 

SCREEN 

WALT DISMEYS 

TRHMICOLOa 

ME BOYS 

gram for Durwood's 

Capitol 

tears of research, testing and development 

Theatre, in Jefferson 

City. Mo. 

hove brought Technikote Screens to o stotc 

of perfection which will meet the most 

exoctmg pro)Cction requirements. 

Technikote Screens are seamless in con 

struction, have perfect uniformity of surface 

ond will give the finest results for all systems 

ond ore unconditionally 

of proiection . . . 

guofontecd 

The Finest in Drive-In Screen Paint. 

A $100,000 remodeling and refurbishing 

"SUPER-WHITE7"HI-DENSITY" 

of the Capitol Theatre, Durwood's "key 

house" in Jefferson City, Mo., started at are used to accent the panels. 

. . . old stand-by! / ... for stipple effect 

Better than ever. / with lamb's wool roller. the front and extended throughout the 

New seats were installed in the redeco- 

house, says the Kansas City-based circuit. 

fin I LrXU I L mi« (or clean surfaces. 

Everett Hughes is manager of the Capitol. 

BOXOFFICE: 

Subscription 

Order Form 

825 Von Brunt Blvd., Konsos City, Mo. 64124 

The Capitol received a new glassweld 

front and a new marquee, plus new attraction 

boards, signs and bronze colored anodized 

aluminum doors. The boxoffice was 

relocated from the center of the front to 

the west side of the lobby. New carpeting 

was installed in the lobby, auditorium, 

mezzanine and balcony. And the lobby was 

made more attractive by a lowered ceiling 

and by Formica paneling. Vinyl foil strips 

rated auditorium. The seating plan was also 

changed from the former three-aisle arrangement 

to a two-aisle arrangement. The 

the theatre. New drapes and a glass fiber 

traveler also help brighten the auditorium. 

Hollis Jack, Kansas City, handled the decor. 

A new concessions stand was located at 

the rear of the lobby. A set of remote control 

drink dispensers is a feature of the new 

stand. 

Please enter my subscription to BOXOFFICE, 51 

issues per yeor (13 of which contain The MODERN 

THEATRE section). 

$5.00 FOR 1 YEAR 

n S8 00 FOR 2 YEARS 

D $10.00 FOR 3 YEARS 

THEATRE 

STREET 

TOWN 

NAME 

Remittance Enclosed 

D Send Invoice 

STATE 

ZIP. NO. 

Glass fiber traveler and 

new drapes comhine with 

a new floor plan at 

Durwood's renovated 

Capitol to give a feeling 

of spaciousness. New seats 

are arranged in a twoaisle 

plan, with largest 

hank in center of auditorium. 

The $100,000 

program started at front, 

extended throughout 

the theatre. 

POSITION 

€ CARBONS, ,nc. 10 Saddle Road Cedar Knolls, N. J. 07927 

products division 

for excellence in 

Motion Picture Projection 

products dirision — 

XENON 

LAMPHOUSES-POWER SUPPLIES-BULBS 

36 




EPRAD has 3 ways to stop drive-in "cash leakage." 

from 35mm to 70mm can be made in few 

minutes. Likewise, changing aperture plates 

to various ratios can also be readily accomplished. 

Some are gear driven and several 

use silent chain drives. Using 70mm 

prints will give more light for drive-ins. 

There are many installations of 35/ 70mm 

projectors in drive-ins. Maintenance, changing 

from 35 to 70mm, and vice versa, and 

threading of most late type 70mm models 

is explained in our loose-leaf service manual. 

Heavy Lens Mount Needed 

A heavy lens mount for projectors is one 

of the many improvements made. It is a 

"must" for drive-ins for holding Cinema- 

Scope lenses rigid and eliminating vibration 

— thereby projecting a steady picture, provided 

the gate has the correct tension and 

the intermittent movement and intermittent 

sprocket are in good condition. There also 

have been some improvements made in 

many projector shutters — allowing more 

light transmission, particularly in 70mm 

projectors. 

Among the outstanding improvements in 

sound systems are the new transistor preamplifiers 

and power amplifiers. New installations 

are practically all transistor sound 

systems for more power and less space. Today 

the transistor has taken the place of 

vacuum tubes. However, there are a few 

systems that use a combination of tubes and 

transistors with excellent sound reproduction. 

The new systems are more compact 

and take less current and produce more 

power. With the popularity of hi-fi in the 

home, "so-so" theatre sound can no longer 

be tolerated. Many drive-ins with old systems 

have installed new transistor types. 

With proper care and maintenance, transistor 

systems will give long service and better 

quality sound reproduction at a moderate 

cost to the exhibitor, we find. 

Range of Normal Hearing 

It is now possible, with properly recorded 

sound, to cover the complete power range of 

normal hearing, if the theatre is equipped 

with high quality in-car speakers, good 

soundheads and transistor sound equipment. 

Late type soundheads are now equipped 

with solar cells. The Century reproducer is 

equipped with "PFET" — photosensitive, 

field-effect, transistor, an advanced photoelectric 

device. It reproduces optical sound 

tracks (both single and multi-channel) with 

a signal to noise ratio and a quality of reproduction, 

according to the company, equal to 

magnetic tracks. (Actually, they state, a 

ratio of about 90 db, with frequencies up to 

more than 40 kilocycles and interchangeable 

with Century phototransistor devices 

previously used). "Simplex XL" sound- 

New/ ECR 

Electronic Cash Reg ister is brand new and 

priced right. Includes patron pay indicator, rebutton 

corder unit, cashier 

control, special 

electric treadles. Tell: s patron amount to pay. 

Records number of tickets sold, passes retheatre, 

ceived, cars entering 

turn-outs. Iijde- 

pendent system for each lane. Only counts 

cars entering theatre, Can be operated in conjunction 

with General Register ticket machine. 

CAR-CHEK 

Most deluxe system 

available. Does everything 

the ECR does 

plus . . totals all admissions, 

. 

has a 

transaction 

counter for a 

cross-check, provides 

for two sets of admission 

prices. 

WATCHDOG 

Low, low cost and accurate. 

Includes a recorder 

unit and a 

special electric 

treadle. Counts cars 

only. One-way directional 

kit optional. 

Want proof? Phone a few users. Send us the bill.* 

Best way to check a product is to talk to users. Here are a few users. For a longer 

list.write to us today. 

Morton Gerber, District Theatres Corporation, Washington, D. C. (202) 667-3000 

Morris M. Gotcher, McLendon-Republic Theatres, Dallas, Tex. (214) 747-9311 

Edward Redstone, Redstone Management, Boston, Mass. (617) 482-5400 

R. A. Howell, Howell Theatres, Inc., Smithfield, N. C. (919) 934-8202 

Clarence E. Miller, Essaness Theatres Corporation, Chicago, III. (312) 332-7465 

Julian Rifkin, Rifkin Theatres, Boston, Mass. (617) 426-2698 

*State whom you called, the time and charges. Refund limited to $5.50 (sufficient 

to pay for five 3-minute nite rate station calls to anywhere in the continental U. S.). 

ASK YOUR EPRAD DEALER ABOUT OUR 

SPECIAL "ANTI-INFLATION" DISCOUNT. 

Moving? 

SoM Internationalty Thru Theatr* Supply Oe.fers 

incorporated 

1214 Cherry Street .Toledo, Ohio 43608 

Continued on following page

; 

! 

BIG 

SOUND IN 

'66 

BIGGER 

IN 

67 

'P%a'fectcd SoU4idf 

... try P.S. 

MANUFACTURER AND DIRECT SUPPLIER OF 

/ac. plainfield, Indiana 

IN-ACAR SPEAKERS • JUNCTION BOXES • COMPONENT PARTS FOR ALL SPEAKERS 

USE UP those CARBONS! Full 

T/iey soye 21% or more o/ carbon costs. 

Per Hundred, postpaid: Not packed in 

Mixed Sizes. 

6mm S2.7S 8mm $3.25 

7mm $3.00 9inm $4.00 

No worrying about injury to high priced carbon 

savers. Burn 'em up, you still p ofit. 

The WORLD'S LARGEST Producer of 

Refund 

if not 100% 

Satisfied 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular carbon saver. Used by more 

theatres than ALL other makes COMBINED. 

CAlh/PRODUCTS 

THERE ISA CARBON SAVER FOR EVERY ARC LAMP 

POST OFFICE BOX 214291 SACRAMENTO. CALIFORNIA 95821 

At all progressive theatre supply houses. 

Carbon Savers 

Coming August 21: 

FOOD and 

REFRESHMENTS issue 

Advertising Deadline: July 31 

BOXOFFICE-MODERN 

THEATRE 

82S Van Brunt Blvd., Kansas Citv. Mo. 64124 


Coiuiniicd from preceding page 

hcad.s are equipped with the new solar cells. 

These new soundheads will dehver very 

high quality sound for drive-in theatres, 

provided the other units (amplifiers—speak-i 

ers) are of the same high quaHty necessary 

for high quality sound reproduction, ofi 

course. 

There are still quite a few drive-in the-' 

atres using "raw" AC for current for exciter! 

lamps. The Kneisley Electric Co. has de-i 

signed a new DC exciter lamp power pack 

that will eliminate the background hum of 

AC-operated lamps. 

Causes of "Roughness" 

Even though the speaker cones in driveins 

are usually small (generally 4 inches in 

diameter), their response to a wide band of 

audio frequencies is broad. When AC current 

is employed, a definite 60 cycle hum is 

induced in the output of the sound system, 

because the exciter lamp filament heats and 

cools in resonance with the supply frequency. 

This 60 cycle hum, generated by the 

exciter lamp itself, modulates the sound frequencies 

over the entire audible range and 

causes "roughness," which results in poor 

rendition. 

Heavier lamp filaments are used in AC 

exciter lamps in an attempt to minimize the 

cooling effect at the zero part of the cycle 

for the purpose of hum reduction. This is 

helpful but not a cure, and the only way to 

overcome this trouble is to use DC supply. 

In recent years all sound systems have converted 

to DC supply for exciter lamps. 

There are thousands of sound systems, however, 

still using AC, and these should install 

this new DC power pack. It will mean better, 

clearer sound reproduction. 

There have been, of course, considerable 

improvements made in speakers—namely. 

Ashtraft, Norelto Units 

i

etter and larger cones, improved voice 

coils and housing. For best results, we find 

no less than a 4-inch cone speaker should 

be used for better range of frequencies. 

Speakers, in the higher quality class, are 

more rugged in construction, and will withstand 

more abuse. Never neglect checking 

your speakers every day and replace cones 

when one shows the least bit faulty sound. 

Powerful Light Output 

There is now no reason for a poorly 

illuminated drive-in picture. There have been 

great strides made in improving projection 

arc lamps the past several years—a lamp 

large enough to fit every requirement in 

modern projection. The new Strong "Futura" 

arc lamps and the new Ashcraft "Core- 

Lite" lamps will supply plenty of light output, 

even though some states now have daylight 

saving time to contend with. In some 

cases, if it does not interfere with the picture 

viewing, a shadow box may be used to help 

cut out unwanted daylight. This will depend, 

to a certain extent, on which way the screen 

is facing, etc. When possible, the screen 

should face the east, but this is not always 

feasible in some locations. 

Selection of Arc Supply 

The selection of an arc supply is very important. 

TTie new types of rectifiers have 

become very popular the past two to three 

years. They are more economical to operate, 

and maintenance is not necessary. They 

can also be obtained large enough for all 

the high amperages used for large screen 

projection. We have had many years of 

experience with installation of rectifiers and 

can recommend them very highly. The new 

types have a very high efficiency and will 

give years of practically trouble-free operation. 

The next very important projection 

item 

is high quality projection lenses that will 

give more light than those made, say, five 

to 10 years ago, and a much better focus for 

big picture presentation. With the new 

curved gates and air cooled apertures, the 

new types of lenses will be easier to focus 

and keep in focus. Do not expect results, 

however, with some off-brand or cheap 

lenses. 

Proper Maintenance Urgent 

And in closing this article, we cannot 

overstress the importance of the projectionist 

keeping his equipment clean and properly 

adjusted for trouble-free operation. When 

parts are needed to keep the equipment 

functioning 100 per cent, do not wait until 

you have a breakdown before making a 

replacement. Do it before it does happen, 

is our advice. Don't be a "penny-wise saver," 

when you think you can buy something 

cheaper and save money. It just does not 

work out that way, you will find, in the 

projection room. 

Kodak Re -Elects Vaughn, 

Eilers; Appoints Four 

New Officers at Meeting 

William S. Vaughn was re-elected chairman 

of Eastman Kodak Co., and Louis K. 

Eilers was re-elected president and chairman 

of the executive committee by Kodak's 

board of directors at its regular organization 

meeting in May, the firm announces. Four 

new officer appointments and re-election of 

other officers is also announced. 

Brereton to Executive Committee 

Harmar Brereton—who is vice-president, 

general counsel, and a director—was appointed 

to the company's executive committee. 

He succeeds C.L.A. Wynd, who recently 

retired, but continues as a director. 

He joined Kodak in 1941. 

Phil T. Elliott was elected a vice-president. 

He is an assistant general manager of 

the Kodak Park Works and has been with 

the firm since 1929. 

James A. Hill jr., and Kenneth G. Stuart 

were elected assistant vice-presidents. Hill, 

who joined Kodak in 1933, is general manager 

of the company's Customer Equipment 

Services Division. Stuart has been an assist- 



jifiKiaBr TON. KODAK RE-ELECTS OFFICERS 


.ml treasurer and director of corporate marketing 

research. He is assisting general maniigenient 

in organization planning studies. 

Gabel Executive Vice-President 

40 

PIC UP SALES 

WITH PIC 

IHSliT ON 

FREE ONE-MINUTE TRAILER. CLOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 7965 to 1966 PIC sales to 

drive-ins hit an all-time high. 

topic 

Write 

CORPORATION 

28-30 Canfield St, Orange, N.J. 07050 

IN CANADA 

Atlantic Import Co, 

131 John St. S., Hamilton, Ont, 

Conada Fishing Tackle & Sports Ltd 

91 Wellington St. W., Toronto, Ont. 

Rooney & Mervyn, Ltd 

801-805 Queen St. E,, Sault Ste. Marie, Ont. 

Oilier officers and the positions to which 

ihey were re-elected are: M. Wren Gabei, 

executive vice-president; Harmar Brereton, 

vice-president and general counsel; Gerald 

B. Zornow, vice-president, marketing; Robert 

VV. Miller, vice-president; Austin J. 

Gould, vice-president; Herman H. Waggershauser, 

vice-president and general manager 

of the apparatus and optical division; Norman 

F. Beach, vice-president and general 

manager of consumer markets division; 

S. Welsh, vice-president; John A. Leermakers, 

vice-president and director of Kodak 

Research Laboratories; Thomas E. Mc- 

Grath, vice-president, distribution. 

Allendorf Assistant Vice-President 

Also, Joseph R. Allendorf, assistant vicepresident 

and director of special marketing 

promotions; A. Dexter Johnson, assistant 

vice-president and director of advertising; 

Donald E. Hyndman, assistant vice-president 

and general manager of motion picture 

and education markets division; Wyiie S. 

KoOson, assistant vice-president and general 

manager of consumer markets division; 

Alvin W. Streitmatter, assistant vice-president 

and general manager of professional, 

commercial and industrial markets division; 

George R. Struck, assistant vice-president 

and general manager of radiography markets 

division; Kenneth C. Ogden, assistant 

vice-president and assistant general manager 

of apparatus and optical division; Arthur B. 

Simmons, assistant vice-president and director 

of research and engineering, apparatus 

and optical division; William P. Lane, assistant 

vice-president and general manager 

of international markets division; James M. 

Arnold, assistant vice-president and general 

manager of business systems markets division. 

Shepard Re-elected Secretary 

Also, William F. Shepard, secretary and 

assistant general counsel; Ira C. Werle, assistant 

secretary and assistant general counsel; 

Andrew P. Donovan, assistant secretary; 

J. Donald Fewster, treasurer; David H. 

Fulton, assistant treasurer; Carl L. Stevenson, 

assistant treasurer; Douglas H. Foxall, 

assistant 

treasurer; Edmund R. King, assistant 

treasurer; J. Leslie Harper, general 

comptroller; R. Lynn Galloway, assistant 

comptroller; Carl H. Grashof, assistant 

comptroller; Thomas M. Bonnar, assistant 

comptroller. 

In addition, all present officers of Tennessee 

Eastman Co., Texas Eastman Co., 

Carolina Eastman Co., and distillation 

products industries divisions of the company 

were re-appointed for the ensuing year. 

For: Magazines & Hand Rewinds 

Carbon Butt Cans 

Replacement Parts 

For 

Projectors and Arc Lamps 

Hi-int. Silver Contacts 

Wolk-Lube For All Arc Lamps 

Available through your local theatre supply dealer 

EDW. H. WOLK INC 

1241 S. Wabash—Chicago, III. 

Coble "EDWOLK" 312 939-2720 

"ONE-WAY" CAR COUNTER (*) 

Counts cars entering— none leaving 

No overlapping—each driveway post "Box Office" 

COUNTED ON SEPARATE COUNTER 

standard counter, 2 cumulative counters, 

2 driveway treadles and all parts S 99.50 

Same with 2 turn-back to zero counters $114 50 

(*) "One-Way" Counter (IN ONLY) as shown $164.50 

(Single Lane Counter $79.50) 

K-HILL 

SIGNAL CO. 

Uhrichsville, Ohio 44683 614-922-0421 

Get Your Copy of 

Boxoffice 

Fast as Possible 

• 

Make Sure Your 

Zipcode Is 

Label of 

on the 

Your Copy 


magnetic, 

J 

EQUIPMENT & DEVELOPMENTS 

Directional Lighting for Drive-ins 

Visible Anywhere, Cuts Repair Bills 

hour are possible with its new de luxe "Bliz 

Whiz" ice shaver, says Gold Medal Products 

Co. The machine features an illuminated 

red plastic dome, a polished aluminum 

cabinet that is polyurethane-insulated for 

holding the shaved snow. Shaving action 

is in full view of customers so as to increase 

attention. The "Bliz Whiz" is also said to 


r 

-m^^ 

Designed to offer visibility from any direction 

and to help reduce the cost of replacing 

damaged lighting units, a new endpost, 

perimeter and roadway light of all 

metal construction has been developed for 

installation in any size drive-in theatre, says 

T. C. Lighting Co. The low cost light will 

adapt to all voltages and bulh wattages, the 

firm adds, and is guaranteed for a year. It 

was field tested for over a year in a major 

city drive-in theatre, where replacement and 

maintenance costs to fixture and posts had 

totaled "'several hundred dollars per year." 

Costs dropped to nothing, "except for possibly 

an occasional light bulb," states T. C. 

Lighting. 

'De Luxe' Ice Shaver Makes Possible 

1,000 Sales of 'Sno-Kones' An Hour 

Sales of "Sno-Kones" in even the most de 

luxe settings and at a rate of up to 1,000 an 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 45. 

Bfi^LLANTYNE 20/2^ 

SOUND GIVES YOU 

A CHOICE OF 26 

DIFFERENT SYSTEMS 

..#*"' 

For either hardtop or drive-in 

theatres, Ballantyne means selectivity 

in high quality 20/20 sound. 

Complete transistorized, 6-4-1, 

4-1 , 

optical, straight 

tube, 70 to 35 mm in many combinations 

of power are all 

available. 

What may be most interesting 

of all is the prJce-to-power 

ratio or just the price alone. We 

can generally give you more 

pow/er and more dependability for 

less money. One quote and you'll 

have a pretty good idea, so let us 

know about your needs. 

a Ila n tyng 

INSTRUMENTS AND ELECTRONICS, INC. 

« DIVISION Of ABC CONSOIIDAIEO COHPORAIION 

\ni JACKSON STREET OMAHA. NEBRASKA tJIC 

FOR OVER THREE DECADES, THE 

INDUSTRY'S UNCHALLENGED 

LEADER IN SOUND 

^ mms 

0mn,fo 

ililliliflSJBE 

• • 

Q^_"flTiI Tat" 

' 

C^^3 i 

' 

'^l^SggEPf *:r 

BOXOFHCE :: June 19, 1967 

41

NEW EQUIPMENT; DEVELOPMENTS 

there are more than 

Drive-In Installations 

in the United States 

There are others in 

•« 

SI-467-39 

CANADA, VENEZUELA 

right 

PUERTO RiCO and the 

BRITISH WEST INDIES 

tables, 

HERE'S WHY: 

' 

offers 

Topographical Planning 

and Design 

Screen Towers 

Wings and Fencing 

• Box Offices 

• Canopies 

' 

Speaker Posts 

Colors; Are Cooler; Cut Breakage 

• Lighting Posts 

Engineered- Built To Stay Put 

Industries, 

3920 Congress Parkway, West Richfield, Ohio 44286 

Precision 

ON CALL 24 HOURS A DAY.. (216) 659-6631 

Continued from preceding pcif-e 

have only one moving part: a specially 

hardened stainless steel blade that will provide 

lip to 50,000 sales between honing. 

Companion items include: "Sno-Kone" 

printed cups that are "waxier" and made 

from thicker paper stock especially for 

"Sno-Kones"; "EE-ZEE" powdered syrup 

concentrates: "Sno-Sipp'rs," the "Sip'n 

Chip" stick made especially for use with 

"Snovv-Kones." Food cost of the dime "Sno- 

Kones" is said to be 2 cents. 

Radiation Plates on Hot Food Tables 

Keep Food at the Right Temperature 

Radiation plates that keep foods at the 

temperature and moisture content for 

freshness are exclusive features in its redesigned 

"Tempaire" open base hot food 

says Star Metal Corp. The units also 

feature a stainless steel "Change-A-Pan" 

that converts any compartment from dry 

heat to wet heat in seconds, the firm states. 

Other reported features: (1) interchangeable 

top panels designed to receive all 

standard round pots, full or fractional pans, 

(2) individually controlled compartments, 

(3) die-formed, coved construction, (4) 7- 

inch-wide maple cutting boards. The units 

are available in gas and electric models. 

Sealed Beam Flood Lamps Provide Six 

A new line of sealed beam flood lamps in 

six colors with lenses that are relatively cool 

during operation and thus less subject to 

breakage when exposed to rain and snow is 

announced by General Electric's Large 

NATIONAL 

CHANGEABLE 

LETTERS 

3/15" Masonite—Baked Wrinkle Finish 

Red or Black, With Non-Sliding Hooks. 

Mode to Fit Any Type Track. 

Weatherproof—Long Lasting. 

Used by Hundreds of Theatres 

Throughout the U.S. 

8" -85c 10" -$1.00 

16" -$1.75 

Also 6" -17" -24" 

Write for Free Sample Letter 

Specify Type Track 

Order Thru Your Supply Dealer! 

Monafoctiirad 

by 

NATIONAL DEVICES 

COMPANY 

3955 Oneida St. Denver 7, Colo 

Do a slow burn. 

Slow burning, brighter burning 

National® projector carbons— like the new 

L-0110 — give more light per lamp trim. At less 

cost. The special rare earth core of this new 

11-mm carbon permits operation in the 110- 

130 amp range, with top performance at 125 

amps, compared to the 120-amp maximum for 

standard 11-mm by 20 in. positives. Check to 

see if you can get the extra advantages of this 

new 11-mm carbon for your screen. 

More than ever, it pays to specify 

National projector carbons. Union Carbide Corporation, 

270 Park Avenue, New York, New 

York 10017. In Canada: Union Carbide Canada 

Limited, Toronto. 

CARBON PRODUCTS 

TICKET PRINTERS SINCE l898_..-r-r^\>'?.tx^\ 

RESERVED 

ROLL- MACHINE 

BOOK STRIP 

Portable 

Ticket Racks Correct in every particular 

WELDON, WILLIAMS {r LICK 

501 SU 3.4113 • P. O. Bo« 168 

FORT SMITH, ARKANSAS 72901 


Lamp Department. The 150 watt bulbs 

have dichroic filters which provide "rich, 

saturated colored light in amber, blue, bluewhite, 

green, red and yellow." Because of 

the application of the color filter to the 

inner surface, the new lamps have beam 

spreading prisms on the outside of the lens. 

The microscopically thin filters — proof 

against chipping, scratching or peeling — 

are designed, says GE, to transmit wavelengths 

of a desired color and reflect or 

trap all other visible radiation wavelengths. 

The resultant beam, GE adds, has a clearer, 

brighter color than can be produced by bulb 

lenses with enamel coatings. 

Electric and Gas Model Griddles 

Give 12% More Griddling Area 

(!:> 

(§:' ^- 

jaasesiii- 

Electric and gas model griddles that provide 

12 per cent more griddling area within 

standard griddle width are announced by 

Star Manufacturing Co. Called the "Designer 

Series" line, both the electric and the gas 

griddles have high wrap-around splash 

guards and gallon capacity grease drawers. 

Both types are available in 24-inch, 36-inch 

and 48-inch widths. The electric model 

(shown at top in accompanying photo) also 

features an individual thermostat, signal 

light and a heating element for each 12 

inches of griddling width, which insures fast 

heat-up and recovery, says the firm. The 

front door pulls down for easy installation 

and maintenance. Electric models are available 

for operation on 208 or 236 volt, single 

or three-phase electrical supply, it adds. Surface 

of the gas model (shown at bottom in 

accompanying photo) can be cleaned with 

water while hot, and its plate tilts up for easy 

cleaning and maintenance, says Star. Automatic 

safety pilots are furnished as standard. 

Refrigerated Base Units Have 2-Inch 

Maple Tops, Require No Floor Drain 

Refrigerated base cabinets equipped with 

automatic condensate evaporators that eliminate 

need for floor drains were shown by 

Glenco Refrigeration Corp. at the National 

Restaurant Show, Chicago. The units are 

available with counter high 2-in-thick maple 

tops, or heavy gauge stainless steel tops, or 

as under-counter models. "One-shot" foamed-in-place 

insulation is on all doors. Re- 


MATERIALS for 

OUTDOORS 

jii^ 

>W)# 

// 

For information about these and 

other chemical maintenance materials, 

write to The C. B. Dolge Company, 

Westport, Connecticut 

DRIVE-IN MAINTENANCE 

SS WEED KILLER 

PREVENTS DESTRUCTIVE GROWTH 

Dolge SS Weed Killer destroys all plant 

life. 

Prevents destruction of black top surfaces, 

ramps, road shoulders; prevents 

rotting out of wooden fencing, rusting of 

speaker posts. Kills vegetation where 

mosquitoes breed. 

AAALATHION 

,„^S^ 

Drive-in Theatres use this method to combat 

the annoyance of flies, mosquitoes 

and other flying insects. Many advertise 

this feature. Dolge Fogging Insecticide 

holds fog near ground long enough to get 

a good kill. Also covers adjacent areas. 

BRITEWAY 

CLEANER- 

SANITIZER 

Britewoy cleans, disinfects, deodorizes. 

Cuts labor costs by 50%. In the sameoperation, 

Briteway removes dirt, kills 

bacteria, banishes offensive odors ... A 

superior cleaner for counter tops, fixtures, 

walls, floors and throughout washrooms. 

ROUNDS DEODORANT BLOCKS 

Fragrant, laborless deodorant discs for 

urinals, bowls, garbage pails. Fragrance 

is locked in; no harsh "moth cake" odor. 

Packed in individual airtight wrappers 

eight to box which also contoins easy-toshape 

Holzit wire holder. 

WIND-O-SHINE VOLATILE 

Ammoniated to clean windows in concessions 

and ticket booths most efficiently. 

Dries fast. 

Leaves no film. 

VtL'/MMi^*^£ffAy^- 

OLOE 

NEWSfromMISCO 

MODEL D-4-UL-NOW AFTER ONE FULL 

YEAR - WE CAN REPORT NO FAILURES 

AMONG THOUSANDS IN USE. 

• Direct replacement for virtually all 4" cone units 

THE 

"ULTIMATE" • Full face neoprene gasket 

REPLACE- 

MENT 

CONE 

Write for 

UNIT 

MINNEAPOLIS SPEAKER COMPANY 

• Neoprene floating mount— Eliminates buzzes and rattles 

• Cone protector and plastic treated cone 

brochure—See your equipment dealer 

3806 GRAND AVENUE 

MINNEAPOLIS, MINN. 55409 

BOXOFTICE :: June 19, 1967 43

' 

Built-in 

. . means 

YouMI end 

those 

audience 

provoking 

interruptions 

when you 

install 

NewKNI-TRON 

Twin 

Silicon 

Rectifiers 

byKNEISLEY 

2 Twin Models 

T115RTK2 

D.C. Voltage 

45/61 

D.C. Current 

75/115 

T140RTK2 

D.C. Voltage 

47/65 

D.C. Current 

90/140 

» Two completely independent 

rectifiers in one case; two sets 

of primaries and two sets of 

secondaries. 

• Either rectifier operates either 

lamp, and both lamps during 

on emergency changeover. 

' Twin Silicon Stacks, 480 amperes 

each, insure unlimited stack life. 

Current minimizers are not required 

to protect the husky 

diodes. 

Automatic Arc Striking 

Minimizers prevent damage to 

expensive reflectors and carbon 

craters. 

Individuol fine current adjustment 

switches— full wide range 

adjustment—broad AC voltage 

range. 

THE KNEISLEY ELECTRIC 

OCCUPIES 3 SQ. fT. 

See your supply dealer 

Of write us direct. Address 

department L. 

COMPANY 

P^BOX 1506 TOLEDO, OHIO 43603 

American Seating Names 

Richard D. Kennedy 

Merchandising 

Richard D. 

Director 

Kennedy was named director 

of merchandising for American Seating Co., 

effective June 1, says Henry F. Schaefer, 

general sales manager. Kennedy will 

coordinate 

advertising, sales promotion and mar- ! 

ket research activities of the company. He 

replaces L. W. Brant, who in 1966 was ap- 

\ 

, 

pointed president of Universal Bleacher Co., 

Champaign, 111., a subsidiary of American 

Seating Co. 

Kennedy comes to American Seating 

from the General Electric Co., where he 

was merchandising manager. Consumer 

Electronics Div., Syracuse, N. Y. He also 

I 

served in various phases of merchandising 

I 

and sales management with other General 

j 

Electric divisions. In addition to earning a 

B.S. degree in electrical engineering from 

Carnegie Institute of Technology, Kennedy 

has done graduate work at Rensselaer Polytechnic 

Institute. 

NEW EQUIPMENT; 

DEVELOPMENTS 


frigerated storage space of up to 1.2 cubic 

Summer Comfort All Winter Long 

because CIRCLE-R's unique circular design warms in ALL directions 

... not just straight ahead. This is the only UL and CSA approved 

heater with a 1000 watt capability and is available in several 

different wattages. 

Special Epoxy coating resists, weather elements . 

longer 

life. Heater motor will NOT burn out even if stalled. 

Order a dozen heaters and see why CIRCLE-R was selected as 

STANDARD EQUIPMENT by many of the nation's largest circuits. 

feet is provided. The units have stainless 

steel exterior fronts and ends and aluminum 

interiors. They operate on regular 115 volt 

current. Self-contained models, which include 

automatic condensate evaporators, 

are available in 6-foot and 8-foot sizes. Remote 

units are available in 4-foot, 6-foot 

and 8-foot sizes. 

'Non-Piercing' Electric Barbecue 

Cooks 48 

Frankfurters at Once 

DRIVE-IN "^^^^^ 

MFG. CO., INC. 

L r- 

709 North 6th Street • Kansas City, Kansas 66101 Area Code 913—FA 1-3978 

44 

Coming August 21: 

FOOD AND 

REFRESHMENTS issue 

Advertising Deadline: July 31 

BOXOFFICE-MODERN THEATRE 

825 Van Brunt Blvd., Kansas City. Mo. 64124 

Self-leveling cradles eliminate piercing of 

frankfurters, and 48 "franks" can be cooked 

at one time in its new model electric barbecue, 

says Cradle Queen Barbecue Corp. The 

compact stainless steel unit will cook up to 

300 frankfurters an hour, the firm also says. 

Size: 21 Vz inches high, 26 inches wide, 21 

inches deep. The unit has a thermostat control 

and is easy to load and keep clean, the 

firm adds. 


CONDENSED INDEX OF PRODUCTS 

ACOUSTICAL WALL COVERING 

Humble Mfg. Co _ 

Soundlold ~ 

ADMISSION CONTHOLS SYSTEMS, 

Pogc 

31 

31 

DRIVE-INS 

Eprad, Inc _ 33, 35. 37 

K-Hill Signal Co. 40 

ATTRACTION BOARDS AND LETTERS 

Adler Silhouette Letter Co 5 

Bevelite Mig. Co _ 14 

Notional Devices Co _ 42 

AUTO RAIN VISORS 

Dri-View Mig. Co. 

32 

BARBECUED MEATS 

Castleberry's Food Co 6 

Smithlield Ham & Pioducts Co. 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp 

BUTTER CUPS FOR POPCORN 

Supurdisplay, Inc, 

Server Sales, Inc 

BUTTER OIL FOR POPCORN 

Dairy Service Co., Inc 

Inc. 

Odell Concession Specialties Co., Inc. 

BUTTER SERVERS 

Supurdisplay, Inc. 

Server Sales, Inc _ _.., 

CARBONS 

Lorraine Arc Carbon Div., Carbon, Inc. .... 

Union Carbide Corp. ...„ „ 

CARBON SAVERS 

Cali Products Co „ 

CONCESSIONS FOODS 

Castleberry's Food Co „ _ 6 

Smithlield Horn & Products Co.. Inc 11 

DEODORANTS 

C. B. Dolge Co _ _ 43 

DRINKS, SOFT 

Coca-Cola Co 7. 

Dr Pepper Co. 

11 

37 

17 

17 

... 3G 

.... 42 

38 

9 

3 

13 

13 

9 

Pepsi-Cola Co. 

Royal Crown Cola Co. 

Sprite 

DRIVE-m THEATRE DESIGN 

Ballontyne Insts. & Elects., Inc. 41 

Drive-In Theatre Mig. Co 16, 18, 44 

Selby Industries, Inc ., „ 42 

David Siegel Engineers 24 

DRIVE-IN THEATRE EQUIPMENT 

Ballontyne Insts. 6, Elects., Inc 41 

D i D Fabrication & Erection _ 26 

Drive-In Theatre Mig. Co. 16, 18, 44 

Eprod, Inc 33, 35, 37 

Minneapolis Speaker Co - _ 43 

Nolionol Theatre Supply Co 23 

Norelco - _ 25, 32 

North Americon Philips Co. 25, 32 

Projected Sound, Inc. _ -38 

Rodio Service Co., Div. Radio Corp. o£ 

America - _ 28 

Selby Industries, Inc - 42 

T.C. Lighting Co 24 

FIREWORKS DISPLAY 

Liberty Displcry Fireworks Co., Inc 32 

FOOD SERVICE EQUIPMENT 

Manley, Inc - 18 

15 

Star Metal Corp 

HEATERS, IN-CAB 

Drive-In Theatre Mig. Co. ... 

Eprad, Inc _ 

ICE CREAM MERCHANDISERS 

Bally Cose & Cooler, Inc. .. 

INCINERATOR CARTS 

County Specialties „ 

INSECTICIDE FOGGING SPRAY 

C.B. Dolge Co 

JUNCTION BOXES, SPEAKER BASKETS 

Drive-In Theatre Mig. Co 16, 18 

16, IS, 

33, 35, 

... 12 

.. 2G 

44 

Eprad, Inc 33, 35. 37 

38 

Projected Sound, Inc. 

LIGHTING, DRIVE-IN THEATRE 

Drive-In Theatre Mig. Co 

T.C. Lighting Co 

MOSQUITO REPELLANT 

Pic Corp 

PAINT FOR DRIVE-IN SCREENS 

Selby Industries, Inc 

Technikote Corp „ 

PAINT FOR SEATS 

Spotz Point Industries, Inc. 

POPCORN EQUIPMENT AND SUPPLIES 

Cretors & Co - 

HoUyvrood Servemaster Co 

Manley, Inc „ _ - 

Speed-Scoop „ 

PROJECTION ARC LAMPS 

C. S. Ashcrolt Mig. Co _ - 

Strong Electric Corp — 

PROJECTOR LENSES 

KoUmorgen Corp 

Norelco 

North American Philips Co 

PROMOTIONS 

Flowers of Hovraii, Ltd - 

PROJECTOR PARTS 

LoVezzi Machine Works .— -... 

Edw. H. Wolk, Inc - _ 

PROJECTORS 

16, 18, 

43 

44 

24 

40 

42 

36 

34 

22 

28 

18 

. 12 

27 

21, 34 

Ballcmtyne Insts. & Elects., Inc - 41 

Norelco - 25, 32 

32 

North American Philips Co 25, 

RECTIFIERS 

C. S. Ashcrolt Mig. Co - 

Kneisley Electric Co. — - 

Strong Electric Corp .- - 21, 

REFLECTORS 

Heyer-Shultz- Inc - 

Strong Electric Corp. — - 21, 


39 

32 

32 

12 

33 

40 

27 

44 

34 

24 

34 

REPLACEMENT PARTS—SOUND, ARC LAMPS 

PROJECTORS 

RCA Service Co. Div. Radio Corp. of 

America 

Edw. H. Wolk. Inc 

SCREENS. INDOOR 

Technikote Corp 

SCREEN TOWERS. BOXOFFICES, CANOPIES 

WINGS, FENCE 

Page 

28 

40 

D & D Fabricotion & Erection 

26 

Drive-In Theatre Mig. Co _ 16, 18, 44 

Selby Industries, Inc „ 42 

David Siegel Engineers 24 

SEATING, HARDTOPS 

Americon Seating Co 29 

SNACK BAR 

Castleberry's Food Co 6 

Smithlield Ham d Products Co., Inc 11 

SNOWBALL EQUIPMENT 

Sno-Moster Mig. Co. 16 

SPEAKERS, IN-CAR 

Ballontyne Insts. & Elects, Inc 41 

Drive-In Theatre Mig. Co 16, 18, 44 

Eprad, Inc _ _ 33, 35, 37 

Projected Sound - 38 

38 

Page 

THEATRE EQUIPMENT & SUPPUES 

Ballontyne Insts. & Elects., Inc 41 

Notional Theatre Supply Co 23 

Theotre Equipment Deolers Ass'n 22 

TICKETS 

Weldon, Willioms & Lick 42 

TRANSISTOREED SOUND 

BoUontyne Insts. & Elects.. Inc. 41 

Notional Theatre Supply Co 23 

Norelco - 25, 32 

North American Philips Co 25. 32 

WALL COVERING, ACOUSHCAL, DECORATIVE 

Humble Mig. Co - 31 

Soundlold -..- 31 

WEED KILLER 

C.B. Dolge Co 43 

WINDOW CLEANING COMPOUND 

C.B. Dolge Co. _... 43 

WRAPPING FILM, PLASTIC 

Roll-0-Sheets, Inc. 28 

XENON LAMPS & POWER SUPPLIES 

Kneisley Electric Co 44 

XeTRON Div., Corbons, Inc - 38 

Clip and Mail This Postage-Free Coupon Today 

D Adler 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services advertised in 

this issue of The Modern Theatre Section or described in the "New Equipment and Developments" ond 

"Literature" and news pages. Check: The advertisements or the items on which you want more informotion. 

Then: Fill in your name, address, etc., in the spoce provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stomp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of June 19, 1967 

Silhauette 

Page 

Letter Co 5 

n American Seating Co 29 

n Ashcratt Manufacturing Co 27 

n BoUontyne Insts. & Elects., Inc 41 

n Bally Case & Cooler, Inc 12 

n Bevelite Manufocturing Co 14 

D Coli Products 38 

n Castleberry's Food Co 6 

D Coca-Cola Co 7, 9 

n County Specialties 26 

D Cretors & Co 22 

Dairy Service Co., Inc 12 

D & D Fabrication & Erection 26 

D Dr Pepper Co 3 

n Dolge Co., C.B 43 

D Drive-In Theatre Mfg. Co 16, 18, 44 

D Dri-View Mfg. Co 32 

Dura Engraving Corp 37 

n Eprad, Inc 33, 35, 37 

n Flowers of Hawaii 12 

D Hollywood Servemaster Co., The 28 

D Heyer-Shultz, Inc 24 

n Humble Mfg. Co 31 

D K-Hill Signol Co 40 

D Kneisley Electric Co 44 

n KoUmorgen Corp 39 

n LoVezzi Machine Works 33 

n Liberty Display Fireworks Co 32 

n Manley, Inc '8 

D Minneopolis Speaker Co 43 

Directional Lighting for Drive-Ins 

NEW EQUIPMENT and 

Page 

Is Visible Anywhere 41 

Thousand Sales of "Sno-Kones" an Hour 

With De Luxe Ice Shaver 41 

Hot Food Tables Hove Radiation Plates 

For Keeping Food at Right Temperature .... 42 

C Sealed Beom Floodlomps for Six Colors 42 

D "Scramble System" for Drive-In 

Page 

D National Devices Co 42 

n National Theatre Supply Co 23 

D Norelco 25, 32 

North American Philips Co 25, 32 

D Odell Concession Specialties Co 12 

D Pepsi-Cola Co 13 

D Pic Corp 40 

n Projected Sound, Inc 38 

U RCA Service Co., 

Div. Radio Corp. of America 28 

n Roll-0-Sheets, Inc 28 

n Royal Crown Cola Co 19 

D Selby Industries, Inc 42 

n David Siegel Engineers 24 

D Smithtield Ham & Products Co., Inc 11 

G Sno-Moster Mfg. Co 16 

D Soundfold 31 

D Spotz Point Industries, Inc 34 

D Speed-Scoop 12 

D Sprite 9 

n Star Metal Corp 15 

O Strong Electric Corp 21, 34 

D Supurdisplay, Inc., Server Sales, Inc 17 

D T. C. Lighting Co 24 

n Technikote Corp 36 

n Theotre Equipment Dealers Ass'n 22 

D Union Carbide Corp 42 

D Weldon, Willioms & Lick 42 

D Edw. H. Wolk, Inc 40 

D XeTRON Div., Carbons, Inc 36 

n 

D 

G 

DEVELOPiVIENTS 

Electric and Gas Model Griddles Offer 

Page 

12 Per Cent More Griddling Area 43 

Refrigerated Base Units With 2-Inch Maple 

Tops; No Drain Needed 43 

"Non-Piercing" Electric Borbecue Cooks 

OTHER NEWS of PRODUCT and EQUIPMENT 

Page 

48 Frankfurters at Once 44 

f°9e 

Easier Installed Roin Visor for Cars 12

mboat PEOPLE 

z 

and PRODUCT 

and western Pennsylvania. He formerly was 

merchandise manager, Britts Department 

Store Div., J.J. Newberry Co. 

E\STMAN Kodak Co.: Gerald B. Zornow. 

K.oiiak"s vice-president for marketing, received 

the sales manager of the year award 

from the National Account Marketing 

Ass'n, at NAMA's annual convention in 

Atlantic City in May. 

Pepsi-Coi \ Co.: Harvey C. Russell, vicepresideni-planning. 

has been named to the 

business leadership advisory council on 

poverty programs by Sargent Shriver. director 

of the Office of Economic Opportunity. 

He joined Pepsi-Cola in 1950. 

Other Pepsi-Cola Co. appointments include: 

Anthony C. Corcoran as employe 

relations coordinator; Gerald F. Bourgeois 

as director of sales training; .Saul H. Rosen 

as art director in the display advertising 

department. Corcoran previously was personnel 

representative. Bourgeois was assistant 

sales training director. Rosen was an 

art director with Fisher Radio Corp. and 

Sussman and Sugar Advertising Agency. 

Wyandot Popcorn Co.: Gerald K. 

Vance is named regional sales manager of 

Wyandot Popcorn and of Popped-Right 

Corn Co., says George K. Brown, executive 

vice-president. His territory includes: Ohio, 

Michigan. Indiana, West Virginia, Kentucky 

"n 

Adler Silhouette Letter Co.: Barclay 

W. Ardell is named general manager, says 

Ben H. Adler. president. Ardell formerly 

was vice-president and general manager, 

B. F. Shearer Co., Los Angeles. 

Coca-Cola Co. announces that its 60- 

second "Strings" radio commercial, which 

features Ray Charles' rhythm in blues rendition 

of the jingle "Things Go Better With 

Coke" was awarded a golden "Spike" as the 

world's best radio commercial for 1966 by 

the Hollywood Radio and Television Society. 

The society also awarded the "Homemaker" 

campaign for "Coke" a certificate 

as one of the best broadcast advertisements 

of 1966, the firm reports. 


Send me more information about the products and articles checked on 

the reverse side of this coupon. 

ABC Consolidated Corp. has named 

Shelley Feldman a vice-president in its Berlo 

division. He previously was general sales 

manager for the American Machine & Foundry 

Co. Food Service division. 

Name 

Theatre or Circuit.. 

Seating or Cor Capacity.. 

Position 

Dr Pepper Co.: A galionage increase of 

almost 1 1 per cent in May marks the 73rd 

consecutive month in which sales topped 

the same month of the previous year, says 

the firm. Sales for the year are up over 14 

per cent, it adds. 

Street 

Number.. 

City.. State Zip Code.. 

^ 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

ABC Consolidated Corp.: Ralph W. 

Pries and Peter K. Moser, both corporate 

vice-presidents, are named directors. Pries 

joined ABC in 1951. Moser joined ABC in 

1954. Both became vice-presidents in 1966. 

Pepsi-Cola Co. states its "girl watcher" 

commercials have been awarded two "Clio" 

awards by the eighth annual American Television 

Commercials Festival. One was for 

"the best in the soft drinks category, the 

other for best musical scoring." 

Ampex Corp.: 

Seventy Audio Engineering 

Society members attended a demonstration 

of the new Ampex theatre sound system 

at the Todd-AO sound studio, in Hollywood, 

during the recent spring conference. 

The demonstration was co-sponsored by 

Ampex, Todd-AO Studio and D-150, Inc. 

Todd-AO has installed the first Ampex 

system in its quality control room to evaluate 

the quality of film sound. 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

American Machine & Foundry: Maurice 

J. Becker is named national sales manager 

of AMF's food service division, says 

David A. Ward, AMF's sales manager. 

BUSINESS REPLY ENVELOPE 

First Class Permit No. 874 - Section 34.9 PL&R - Kansos City, Mo. 


Lily-Tulip Cup Corp. has elected H. 

Robert Kobrick a director. He is vice-president-planning 

and joined the firm in 1944. 

Dr Pepper Co.: Ned Kirby is named 

franchise contract manager. He has been 

associated with the firm since 1952 and 

was president and general manager of Dr 

Pepper Bottling Co., Corpus Christi. 

"Hic cinc rtiix 

825 Van Brunt Blvd. 

KANSAS CITY, MO. 64124 


• ADLINES t EXPLOITIPS 

• ALPHABH-ICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS 

RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

THE GUIDE TO I BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Repeat Patron Discount Renews Run^ 

Builds Record for Theatre in 

Dallas 

Fort Worth Hollywood Theatre doorman 

Dennis Parish, who's also chiefof-staff, 

prepares to leave the Trans- 

Texas house to strum his way around 

town as a stunt for "The Happening." 

Manager Harry Gaines also had him 

passing out pages from "The Happening" 

paperback. Radio station KXOL 

held a contest in conjunction with the 

playdate, giving away ten soundtrack 

albums and guest passes to the theatre. 

SSSSSSSSSSSSSSSSSSSSSSSSSSSSSS 

ROTC Units Help 

'Tobruk' Bow in KC 

In an unusual campaign, more than 800 

high school pupils of the Reserve Officers 

Training Corps helped to launch "Tobruk" 

in its engagement at the Durwood Metro 

and Parkway theatres in Kansas City. They 

sold tickets in advance of the opening, May 

24, at the regular boxoffice price, $1.50. 

Evidently, the cadets had a good drive, 

they sold more than $2,000 worth of tickets. 

Durwood contributed half of the advance 

ticket sale receipts to the ROTC summer 

camp fund, said M. Robert Goodfriend, 

Durwood general manager. 

The incentive for the cadets was to raise 

extra funds to send members to a training 

camp at Ft. Carson, Colo. At a cost of 

$44.20 a person, the corps will be able to 

send a good many more cadets to camp, it 

was pointed out by Col. Robert Adams, 

ROTC official. 

The tickets sold in advance were good for 

any time except 

admission to the theatres at 

after 6 p.m. Friday and Saturday. 

In addition to the word of mouth spread 

through the ticket sale, the promotion itself 

drew a story in the Kansas City Star. 

as 

After "A Man and a Woman" apparently 

had played out its rerun of eight weeks, 

after first playing the Festival Theatre in 

Dallas last fall. Norm Levinson, president 

of Academy Theatres, which operates the 

Festival, came up with a gimmick that has 

tripled weekday business and doubled the 

weekend gross. And the picture still is playing. 

A contest also has been promoted with 

the Dallas Times Herald, with prizes to the 

person who can guess the exact number of 

weeks the picture will run. 

Academy Awards Booking 

Levinson returned "A Man and a Woman" 

March 27 to capitalize on the Academy 

Awards. At the ceremonies April 10. 

the film won two Oscars, and this added 

plus business at the boxoffice. Then, a few 

weeks later, as was expected, business 

started to slide. 

Levinson, aware the picture was playing 

to an unusually large number of repeat 

patrons, introduced, on Monday of the 

eighth week of the rerun, a special halfprice 

discount to patrons who wanted to 

"see it again." The offer was set up for 

weekday business, Monday through Thursday 

only. 

Newspaper Stories, Ads 

News stories appeared in the Dallas 

Morning News on the promotion. Said 

Levinson, "It was not our aim to 'bargain' 

the price, merely to emphasize the fact that 

this picture stood out like no other in getting 

repeat customers. The stories and ads said 

just that." , 

The weekday business jumped 300 per 

cent. "Then we worried that weekend business 

would be hurt," Levinson explained, 

"but Friday, Saturday and Sunday doubled 

the previous week and exceeded every 

weekend except the first three." 

The second week of the promotion shot 

business 50 per cent ahead of the first week. 

In the tenth week, the gross was ahead of 

each week except the first. 

"We feel confident (the film) will run 

another ten weeks," said Levinson. "No picture 

ever has played more than six weeks 

at the Festival, including such first runs as 

".Waii-IIomuir Repeal 

Tickets to Sell at $1 

A. 

DiiUar Ri-pvatcT 

yoton Wfokends 

I 

«iToT aManancIaWoman 

'Rvpcutcr' Burgain Kd/c 

Hesutnc at ike festival 

p 

PRoveM 

pPOttO 

6M)FFlC£ 

RESUtlff -H»«/, i.t-^**St>J 

This is a montage of some of the ads 

and news stories in the Dallas Morning 

News on the Festival Theatre's plan 

for 50 per cent discount on admissions 

to resee "A Man and a Woman." Initiated 

by Norm Levinson, president of 

Academy Theatres which operates the 

Festival, the plan was credited with 

boosting business 300 per cent, Monday 

through Thursday, and doubling 

the weekend gross. 

"Darling." 'The Wrong Box" and 'Georgy 

Girl.' 

"We have been advised by Ed Cruea, 

general sales manager of Allied Artists, that 

this promotion is being adopted by most 

exhibitors playing "A Man and a Woman' 

in the country." 

'El Dorado' Comic Book 

Dell Publishing Co. is releasing a movie 

classic comic book of Paramount Pictures' 

"El Dorado" to coincide with the July national 

release of the picture. The cover 

features the film's stars John Wayne and 

Robert Mitchum. 

BOXOFFICE Showmandiser :: June 19, 1967 — 93 — 1

a 

«SSSSSSSSSSSSSSSSSSSSSSSSSSSSSi 

CITATIONS FOR APRIL 

AND MAY 

I.oi IS Alduiuck. iiiaiuiiifr oj kcrasotes' Gem Theatre In Cairo. III., is cited for his 

t'ffeilivi' allciition-'ietting canipaipn for a iniiiniglit ilouble-liorror hill, "Dratuhi, 

Prince of Darkness" and "Plague of the Zombies." 

John Twi.oh. manager of Gulf Stales. Parantoiuil Theatre in Greenivood, Miss., 

whose «lu'cl-of-forlune display enabled patrons to spin llif ulieel for guest passes. 

H. .\. Benctsson. city manager in l-'url U alton Beach, Fla.. jar Gulf Slates Theatres, 

who used his shownianship kiinulio\s to liuild "Doilor Zhivajio" into a Hollywood 

-type premiere. 

M. K. Y.WKOVICH, managing director of Cinema I and II in Louisville, earns a citation 

for his overall excellent saturatioi\ campaign for '"Fantastic Voyage" at Cinema II. 

• 

Dale Bichholtz. manager of the Fox Midwest Plaza Theatre in Kansas City: Joe 

RlDDlcK. Fox district manager, and Bernie Evens, United Artists fieldman. 

whose tie-in with Forum re>taurants proved to be a topnotch promotion for "A 

Funnv Thing Happened on the Wav to the Forum." 

• 

Jl\i \^ ILEY. manager of Blumenfeld's Esquire-Cinerama Theatre in Sacramento, for 

his exciting, well-paced promotion for "Grand Prix." 

HE-\RY "Bi'd" SommERS, Durwood Theatres city manager in Leavenworth, Kas., whose 

concentrated efforts put over an opera film ("Madame Butterfly" I in his small 

citv of 22.000. 

• 

("harles Zinn. manager of Minnesota Amusement Co.^s Norslar Theatre in St. Paul, 

who gained tlie support of the citvs nuns to put over "A Man for All Seasons." 

• 

Harry Gaines, manager of the Trans-Texas Hollywood Theatre in Fort Worth, who 

has earned previous awards for his excellent showmanship, is cited for his 

attention-getting Q-foot cutout of Raquel Welch in his campaign for "One Million 

Years B.C." 

• 

Tai, Richardson, owner-operator of TaFs Midland Theatre and TaTs Drive-In at 

Cofjeyville, Kas.. whose lovelorn column-type ads added a unique touch to his 

campaign for "'Georgy Girl." 

«SSSSSSSSSSSSS^5SSSSSSSSSSS^SSSSSSSSSSSSSSSSSSS^5S^SSSSSSSSSS 

Gunn Girls' Launch Three-Week Tour 

"TTie Gunn Girls," three sets of beautiful 

twins who appear in Blake Edwards' production 

of "Gunn" for Paramount Pictures, 

were the guests of honor at a double-barreled 

bon voyage and dinner party Friday 

night (2) aboard the "Mansion Belle" in 

Long Beach (Calif.) harbor before their 

departure on a six-city, three-week promotional 

tour for the film. 

The boat is a luxurious red-plush sternwheeler 

that plays an important part in 

"Gunn" as the ark. the romantic playground 

of the twins. May and Kay Galbreath, 

Suzanne and Louanne Robaire and Keiko 

and Helen Funai. 

Targets for the promotional tour are Los 

Angeles, San Francisco, Denver, Chicago, 

Atlanta and New York, where the twins will 

be saluted by "Gunn" star Craig "Peter 

Gunn" Stevens at a press party in their honor. 

They are to participate in a series of 

events in each city, in addition to discussing 

their roles in "Gunn" on leading network 

and local television and radio programs and 

with representatives of major newspapers, 

syndicates and national magazines. 

"The Gunn girls" are being provided with 

additional ammunition for the tour— 

fashion newsmaking wardrobe which includes 

the costumes they wear in the film, 

designed by Jack Bear, in addition to specially-created 

"way-out" fashions. Among the 

latter are a full array of plastic, vinyl, silver 

foil and paper outfits with the emphasis on 

the mod, mini-skirt look. 

"The Gunn Girls," who are of international 

origin, also will participate in local 

contests, street parades and public functions 

in each city on their tour. 

Arlene Dahl, in St. Louis jar a cosmetic 

company, helps to plug Universal's 

"Thoroughly Modern Millie" on 

KMOX. She and William Wolff, president 

of the Diabetic Children's Welfare 

Ass'n, are interviewed by Harry Fender 

on his 40-state Sunday night radio network 

broadcast from the Tack Room of 

the Chase-Plaza Hotel. The picture 

opened Wednesday night (14) at the 

Crestwood Theatre in a benefit for the 

association's St. Louis Camp for Diabetic 

Children. The interview was arranged 

by Universal fieldman A I Elewitz. 

SSSSSSSSSSSSSSSSSSSSSS^BSSSSSS 

'Up Down Staircase' Gets 

Three-Page Play in Look 

Look magazine is giving three pages of its 

Tuesday (27) issue to Warner Bros.' "Up 

the Down Staircase" as it focuses on three 

of the young New Yorkers who make their 

motion picture debuts in the Technicolor 

film version of Bel Kaufman's best-seller: 

Jeff Howard, Jose Rodriguez and Ellen 

O'Mara. 

None of the three youngsters has ever 

acted professionally. They appear in the 

film with Academy Award-winner Sandy 

Dennis. 

Produced by Alan J. Pakula and directed 

by Robert Mulligan from Tad Mosel's 

screenplay, the film will be the next attraction 

at Radio City Music Hall in New York. 

The picture is the official United States 

entry in the coming International Film 

Festival in Moscow. 

'Valley of Dolls' Outfits 

In New York Exhibition 

Seventy-five of the more than 90 costumes 

designed by the noted couturier William 

Travilla for 20th Century-Fox's "Valley 

of the Dolls" were shown for the first time 

in New York at a Plaza Hotel fashion show 

Thursday (15) for 50 fashion editors and 

writers. Travilla was in from Hollywood to 

present his fall collection. 

Produced by David Weisbart and directed 

by Mark Robson, the picture "Valley 

of the Dolls" is before the cameras in Hollywood. 

Starring in the CinemaScope and 

De Luxe Color attraction are Barbara Parkins 

as Anne, Patty Duke as Neely, Sharon 

Tate as Jennifer and Susan Hayward as 

Helen Lawson. 

— 94 BOXOFFICE Showmandiser :: June 19, 1967

I 

- 

A GUIDE FOR THE MARRIED MAN 

11 If 

"A Guide For The Married Man," 20th Century-Fox's delightful marital comedy, hailed 

by Bosley Crovi/ther of the New York Times as "The broadest and funniest farce that 

has come from Hollywood since the Russians came last year," can be your "Guide" to 

smashing summer box office. 

"Guide" which world premiered at New York's Forum and Murray Hill Theatres broke 

records by registering the biggest grosses of the year in both theatres with a combined 

first week figure of $62,422! 

I 

ATTENTION ALL MARRIED MEN! 

You can get a free ticket 

to the 20th Century Fox stag premiere ot 

"A GUIDE FOR THE MARRIED MAN" 

-BUT FIRST 

YOU MUST GET YOUR WIFE'S PERMISSION I 

HAVE YOUR WIFE FILL OUT 

THIS PERMISSION SLIP NOW 

••GUIDE", ROOM 516 

20th Century Fox Film Corp 

444 West 66th Street 

N«w York, New York 10019 

T»a'« at « CuiOt '0' 'HE MattAiEO M»M 

- 

ai 

/ AND KAUIU "Guide" TV and radio are fasii- 

!d to enhance fast-moving, light-hearted comedy values of 

picture; the stylish, sexy vignettes on improper behavior, 

galaxy of comedy star favorites, and the overall feeling of 

il 

fun and laughter! Special TV spots geared to female audits, 

a la Dear Abby, will help establish a solid word-of-mouth 

the distaff side, especially when aired in conjunction with 

les' 

shows. 

SAILERS Available through National Screen Service, 

theatrical trailer highlights the breezy, laugh-loaded comedy 

;3Cts of the film, the surprise appearances of the guest stars, 

; the sophisticated, sparkling approach to philandering 

iVican style. 

I 

PREMIERE GUIDE' --« 

WITH STAGS AND HENS! L 

P ) 

IT IS rULlT JMUSTOOO HMT « WKJ. 

;-j 

rwu. TKxcn uwTto to ntc camoty or TMfATWs 

KXTIfAl Th, hr* 100 n*rr«d iw< ID •-•# x W«r p» 

The Uevi York Premiere of "Guide For The Married Man" offers a proven way to build up 

exciting word-of-mouth that snowballs! Separate premieres were staged for married men and 

their wives: an evening "Stag" Preem for the guys and morning "Hen Parties" for the gals! 

A special coupon ad (see above) offers married men, who received consent from their wives, 

free admission to the New York Premiere while also providing their spouses with a similar 

opportunity to attend a special screening the next A.M. An added extra gave the first 100 

married men who responded to this ad an opportunity to attend a swinging Post-Premiere 

blast at New York's Metropole Cafe. Local premieres, patterned after New York's successful 

opening, will provide alert exhibitors with a word-of-mouth campaign that just won't stop! 

'I 

UIDE BOOK 

e, Stern and Sloan, pubi;rs 

of the wildly success- 

"How To Be A Jewish 

itier," has published the 

ticover edition of Frank 

isff's "A Guide For The 

i'ied Man" and is backing 

) with an extensive adsing 

co-op campaign with 

A GUIDE 

FOR THE 

MARRIED 

MAN 

FRANK 

TARLOFF 

ADVERTISING 

The ad look for "A Guide For The Married Man" 

is geared to the mass market by capitalizing on 

the provocative title, the inherent popularity of 

Academy Award winning Walter Matthau, Broadway's 

Robert Morse, lovely Inger Stevens and 

14 of America's grooviest swingers. These ingredients 

are combined with a liberal dosage of 

the rave reviews which the film received (See 

right). 

"A GUIDE FOR THE MARRIED MAN.,. 

THEY SAID n COULONT BE DONE SEX FOR UUDHS 

TRULY SOULT FARCEi THE NAME OF THE 

GAME IS INFIDELITY AMERICAN STYLE! 

f 

"ROARING TRAVESTY THE BROADEST AND FUNNIEST 

fSRCE THAT HAS COME FROM HOLLYWOOD SINCE THE 

RUSSIANS CAME LAST YEAR 

I 

stores across the nation. 

r have also instituted a iiational advertising campaign to 

nde key newspapers in major cities, Saturday Review, The 

& Yorker, Publisher's Weekly, etc. Contact your local book- 

:^5s or department and chain stores for tieups. Window and 

U banners and mobiles are available through your Fox 

};man. 

mm 

4 GUIDE 

mRRIED 

mn 

y AMERICA'S 

!«OST FAMOUS 

WINGERS! 

"GUIDE 

DO'S 

A 12-page booklet illustrating the 

do's and don'ts of roving, with some 

of the hilarious scenes from the 

film (see left) offers the enterprising 

showman a clever give-away 

item. The "Guide" booklet is available 

with imprints from: 

Harry K. McWilliams Associates, Inc. 

431 West 28th Street 

New York, N.Y. 10001 

GUIDE 

RECORD 

The Turtles, one of the hottest singing groups 

in the nation, have recorded a 45 rpm single 

of the title song on the White Whale label. Promote 

tie-ins with chain, department and record 

stores to give "Guide" additional box office 

appeal with the teenage crowd. 

PROMOTE GUIDE 

WITH 

itunu 

f 

MtB 

^^^ \tl^ 

MAGIC CHEF AND WESTERN UNION 

Western Union and American Gas Company's subsidiary, 

eauuu ikEiKMn 

rtuituna at 

KIT u&iaei 

Vlt's A Snusli Boiotfice Sensatoii At Foruin And Hurray Hill Dnavesl') 

Magic Chef, have prepared broad merchandising 

campaigns utilizing scenes from the picture. Contact your local gas company affiliate 

or gas appliance stores as well as Western Union Offices to arrange money-making promotions 

in your area.

— 

. 

S- XHIBITOR HAS HIS SAY 

lABOUT PICTURES 

AMERICAN INTERNATIONAL 

WUd Angels, The (MP)— Peter Fonda, 

Nancy Sinatra, Bruce Dern. It is too bad 

that Roger t'orman has not made a more 

serious study of this subject matter. To me, 

he has piled too much sensationalism, despite 

some good acting and photography, 

thai ruins the whole story. Furihcrniore, I 

don't think there has been a good sludv in 

adolescence since James Dean"s 1955 'Rebel 

Without a Cause."— Paul Fournier, Acadia 

Theatre. .St. I eonard. N.B. Pop. 1,900. 

BUENA VISTA 

Fighting Prince of Donegal, The (BV) — 

Peter McEnery, .Susan Hampshire, Tom 

.Adams. The least of recent Disney's and 

really only just a picture. The fact it has 

been done so many limes before holds it 

from giving much of a thrill today. Played 

Sat., Sun.—Arthur K. Dame, .Scenic Theatre, 

Piltsfield, N.H. Pop. 2.300. 

COLUMBIA 

Lost Command, The (Col) — Anthony 

Quinn, .Alain Delon, George Segal. Can you 

do business with .Anthony Quinn and a good 

war story? If so. this is it. Played Wed. -Sat. 

—Harold Bell, Opera House, Coaticook, 

Que. Pop. 8,000. 

Professionals, The (Col)—Burt Lancaster. 

Lee Marvin, Claudia Cardinale. Rough and 

tough and mighty good. Played Fri., Sat. 

Weather: Cold.—Charles Burton, Tri-Cities 

Drive-In, Lockwood. Mo. 

Wrong Box, The (Col) — John Mills, 

Ralph Richardson. Michael Caine. A most 

unusual comedy that should tickle the intelligentsia. 

The others may not grasp it. 

Played Wed.—Arthur K. Dame. Scenic Theatre, 

Pittsfield, N.H. Pop. 2,300. 

EMBASSY 

Spy With a Cold Nose, The (Embassy) 

Laurence Harvey. Daliah Lavi, Lionel Jeffries. 

As far as spy pictures go, it was okay 

but who needs 'em. My customers and 

myself are sick of spy movies. Aren't there 

any other kinds? Played Sun., Mon., Tues. 

Weather: Good.— Peter Silloway. .Star Theatre, 

St. Johnsbury, Vt. Pop. 6.000. 

METRO-GOLDWYN-MAYER 

Harum Scarum (MGM)—Elvis Presley, 

Mary Ann Mobley, Fran Jeffries. Played 

late and over a great many better judgments. 

Awful trash, poor print, poor story, 

terrible waste of a great guy. Oh, yes, poor 

'Batman' Is Very Good 

For Small Town House 

"Batman" from 20th Century-Fox 

is very good for a small town theatre. 

Also good for town with many children. 

Tazewell Theatre, 

Washington, 111. 

PAUL THEWLIS 

'Dad, Poor Dad' Termed 

One of Funniest Films 

Paramount's "Oh Dad, Poor Dad . . 

etc.," is one of the funniest pictures I 

have seen come along for .some time 

and everyone liked it very much. The 

acting and color, plus the scenes, were 

excellent. 

Star Theatre, 

St. Johnsbury, Vt. 

PETER SILLOWAY 

business. Played Sun., Mon., Tues. Weather: 

Chilly.—Charles Burton, Tri-Cities Drive- 

In. Lockwood, Mo. 

2Sth Hour, The (MGM) — Anthony 

Quinn, Virna Lisi, Michael Redgrave. This 

was a very good picture and very well received 

by those who saw it. The story was 

excellent, the acting very good. Play it. I 

am sure you'll agree. Played Wed.-Sat. 

Weather: Good.—Peter Silloway, Star Theatre, 

St. Johnsbury, Vt. Pop. 6,000. 

PARAMOUNT 

Arrivederci, Baby! (Para)—Tony Curtis, 

Rosanna Schiaffino, Lionel Jeffries. Why 

didn't Paramount leave the title of "You 

Just Kill Me" on this? My folks couldn't 

pronounce the release title and didn't know 

what it meant. It's good, too. Played Fri., 

Sat. Weather: Chilly.—Charles Burton, Tri- 

Cities Drive-In, Lockwood, Mo. 

Naked Prey, The (Para)—Cornel Wilde, 

Gert Van Den Berg, Ken Gampu. One of 

the best adventure films in many a day. Play 

it, by all means. Played Fri., Sat.—Arthur 

K. Dame, Scenic Theatre, Pittsfield, N.H. 

Pop. 2,300. 

20TH CENTURY-FOX 

Dear Brigitte (20th-Fox)— James Stewart, 

Glynis Johns, Fabian. This was a very 

delightful little picture and, as always, with 

Jimmy Stewart, good family entertainment. 

But where are the families? I don't know. 

They were probably watching good old 

movies on TV. What a laugh! Played Fri., 

Sat. Weather: Cool and nice.—Paul Fournier, 

Acadia Theatre, St. Leonard, N B 

Pop. 1,900. 

That Tennessee Beat (20th-Fox)—Minnie 

Pearl, Merle Travis, Sharon DeBord. All 

the tradepapers I take listed this as in color. 

I must be color blind, because I saw no 

color. This was just a picture on my screen. 

No draw at all, not even teenagers. Played 

Thurs., Fri., Sat. Weather: Cool.—M. W. 

Long, Lans Theatre, Lansing, Iowa. Pop. 

1,328. 

UNITED ARTISTS 

Duel at Diablo (UA)—James Garner. 

Sidney Poitier, Bibi Andersson. A darn good 

western and pleased all who saw it. Drew 

slightly more than average attendance. 

Played Fri., Sat. Weather: Good.—W.L. 

Stratton, Lyric Theatre, Challis, Ida. Pop. 

728. 

Viva Maria! (UA) — Brigitte Bardot, 

Jeanne Moreau, George Hamilton. Here is 

a movie that has a variety of stuff, from a 

striptease to a revolution. It is pretty well 

made and shouldn't offend anybody. It did 

better than average. Played Thurs., Fri., 

Sat. 

Weather: Good.—B. Berglund. Trail Theatre, 

New Town, N.D. Pop, 1,200. 

What Did You Do in the War, Daddy? 

(UA)—James Coburn, Dick Shawn, Sergio 

Fantoni. A lousy show and a bore, but average 

business. All it has going for it is its 

title. Played Sun., Mon., Tues. Weather: 

Cool.—Charles Burton, Tri-Cities Drive-In, 

Lockwood, Mo. 

UNIVERSAL 

Arabesque (Univ)—Gregory Peck, Sophia 

Loren, Alan Badel. Excellent, but what a 

bad title. Business would have doubled with 

a title like "The Spies Will Get You if You 

Don't Watch Out." Played Fri., Sat. Weather: 

Cool.—Charles Burton, Tri-Cities Drive- 

In, 

Lockwood, Mo. 

Out of Sight (Univ) — Jonathan Daly, 

Carole Shelyne, Karen Jensen. Just what the 

small towns like and your teenagers. 

Comedy, music and it is clean. Played Sat., 

Sun., Mon. Weather: Good.—Leon Kidwell, 

Majestic Theatre, Allen, Okla. Pop. 1,000. 

WARNER BROS. 

American Dream, An (WB)—Stuart Whitman, 

Janet Leigh, Eleanor Parker. Played 

this under the title of "See You in Hell, 

Darling." It did not help. Played Wed.- 

Sat.—Harold Bell, Opera House, Coaticook, 

Que. 

Any Wednesday (WB) — Jason Robards, 

Jane Fonda, Dean Jones. This racked up 

our worst Sunday night to date. Too bad, as 

our people would really have liked it. Our 

town is hard hit with the shops on layoff 

and "down" for us is all the way down, I 

guess. Played Sun., Mon. — Arthur K. 

Dame, Scenic Theatre, Pittsfield, N.H. Pop, 

2,300. 

Battle of the Bulge (WB)—Henry Fonda, 

Robert Shaw, Robert Ryan. This is a wellmade 

war story. It did fairly well. Probably 

should have played Thursday, Friday and 

Saturday. Quite a few of the boys from this 

area were in the battle. Played Sun., Mon., 

Tues. Weather: Good.—B. Berglund, Trail 

Theatre, New Town, N.D. Pop. 1,200. 

MISCELUNEOUS 

Arctic Safari (Ron Hayes-SR)—A wildlife 

adventure film, in 16mm, but what a 

crowd-pleaser. Played against strong competition 

at advanced admission. This was a 

solid surprise as it did 30 times what we 

normally do on Mondays. Played Mon. 

only. Weather: Snow.—Ken Christianson, 

Roxy Theatre, Washburn, N.D. Pop. 968. 

Moonlighting Wives (SR)—I was afraid 

of this. I was wrong. Very good. Will do 

extra business. No kicks. Played Thurs., Fri. 

Weather: Rainy and cold.—W, S. Funk, 

East Main Drive-In, Lake City, S.C. Pop. 

3,500. 

— 96 — BOXOFFICE Showmandiser :: June 19, 1967

— 

Reviewed 

Issue 

An interpretive ona lysis of lay and trodcprcss reviews. Running time is in porcntheses. The plus and 

minus signs indicate degree of merit. Listings cover current reviews, updated regularly. This department 

olso serves as on ALPHABETICAL INDEX to feature releases, c; Is for CinemaScope; V VistaVision; 

p^ Panovision; f; Techniramo; s Other anamorphic processes. Symbol ^) denotes BOXOFFICE Blue Ribbon 

Award; Cotor Photography. National Cotholic Office (NCO) ratings: AT — Unobiectionoble for Gcnerol 

Potronoge; A2—Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; A4—Morolly 

Unobjectionable for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. For 

listings by compony in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

tt Very Good; + Good; — Fair; Poor; Very Poor. In the summary H is rated 2 pluses, — as 2 minuses. 

4016 ©Accident (105) D Cinema V 

Adolescents, The (SO) 

D Patlie Contemporary 

4001 ©Adventures of Bullwhip Griffin, 

The (110) W Com BV 

3095 ©Africa Addio (125) ® Doc Rizzoli 

4022 ©Africa—Texas Style! (105) 

African Ad Para 

3080 ©Aflcr the Fox (103) ® Com..UA 

4017 ©After You, Comrade (S4) C Continental 

Aoe of Illusion (97) D Brandon 

4010 Aiiony of Love, The (S3) 

Psych. Melo Boxoffice Infl 

All the Other Girls Do (90) CD Harlequin 

3084 ©Arrivederci, Baby! (105) C Para 

—B 

4028 ©Barefoot in the Park (106) C....Para 

4019 ©Biknri Paradise (89) C AA 

Birds, the Bees and the Italians, The 

Blacli 

(115) C Seven Arts 

God and White Devil 

(100) Melo Rocha Films 

i0S3 Blow-Uu (110) Murder D Premier Prods 

4028 ©Bobo, The (105) p; CD WB 

Boudu Saved From Drowning 

(84) Satire Pathe Contemporary 

3084 ©Brides of Fu Manchu, 

The (94) Dr Seven Arts 

4011 ©Brighty of the Grand Canyon (89) 

Animal Ad.. Feature Film Corp. 

3089 ©Bubble, The 

(112) 4-D SPace Vision SF Arch Oholcr 

3093©Busy Body, The (90) ® C Para 

In 

NCO 

4025 ©Caper of the Golden Bulls, The 

(104) Ad Embassy 

4023 ©Caprice (98) D with Mus Para 

3089 ©Come Spy With Me 

(85) Spy C 20th-Fox 

4027 ©Cool Hand Luke (129) ® WB 

3097 ©Cool Ones, The (95) ® Mus C...WB 

309S ©Corrupt Ones, The (92) ® Ac Melo WB 

4010 ©Countess From Hong Kong, A 

(108) C Rom Univ 

3088 ©Covenant With Death, A 

(95) Cr D WB

— 

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; + Good; - Foir; - Poor; = Very Poor. In the summary +t is rated 2 pluses, = as 2 minuses. 

E 2 R 5 s- S 

L« Carabinlers 

;80) Melo 

. 

Lo>e. Lent (80) Psychological 

L«s Films Mirceu 1-30-67 

Study Emo Nisio 1-23-67 

4012 Loit Now ... Pay Liter 

(82) Melo Mishkin 4-10-67 

—M 

©Made in Italy (101) Omnibus ..Royal 5-15-67 

3086 O OMan (or All Seasons. 

A (120) Period D Col 1. 9-67 Al 

i095Ollifat/Sade (U5) UA 213-67 A4 

4022OMidsummer Night's Dream, A 

4002 O Mikado, 

(93) Ballet Col 5-15-67 

The (125) Comic Operetta WB 3- 6-67 Al 

4a24 0Million Eyes of Su-Muru. Thi 

(71) ^ Spy AlP 5-22-67 

4029 0Mondo Mod (89) AC 

Doc Timely M.P.. Inc. 6-12-67 

3092 v; GMonkeys. Go Home! (101) Com BV 1-30-67 Al 

4011 Moonlighting Wiies 

(83) Melo Craddock Films 4-10-67 

4013 QMummy's Shroud, 

The (90) Ho 20th-Fox 4-17-67 A2 

3082 ©Murderers' Row (108) Espionage C Col 12-19-66 

—N— 

Naked Among the Wolies 

(100) War D Lopert 5- 8-67 A2 

4001 ©Naked Witch, 

The (80) Melo Mishkin 3-6-67 

3077 ©Nash

•ON 

Pti 

»Ul 

r -5 

:s ;1S 

Z 

V3 

— a 1. . M — 

SSI 

s 

£ 

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>- 

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adAj 

>- 

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UJI 

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, 

9 

CSt = 

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o — o 

— O o 

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w,^ 

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S «?•: 

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Animated 

.Teenage 

. 

.. 

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. 

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. 

. 

Mar 

. 

. . 

FEATURE CHART 

Rel. 

COMING 

MISCELLANEOUS 

Date 

ALLIED ARTISTS 

©Your Teeth in My 

AMERICANA ENTERTAINMENT EUROPIX CONSOLIDATED PRODUCERS RELEASING 

Neck Ho Satire. ASSOCIATION 

©Island of the Doomed Ho. 

ijKill Baby Kill 

ORGANIZATION 

Jack MacGowran. Sharon Tate,, Alfle 

Cameron Mitchell 

The Weird World of LSD 

(83) Ho Melo.. May 67 ©The Fickle Finger of 

Bass 

(72) Melo-Fantasy. May 67 G. Rossi Stuart. Erika Blanc, Max Fate My C. Mar 67 

Nightmare Castle Ho. 

Terry Tessem, Yolanda Mnrino, ,\nn Lawrence, Giana Vivaldi 

Tab Hunter, Gustavo ICojo 

Hiirbara Steele 

Lindsay, Robert Jacksoti. Ray Sound of Horror (85) .. Ho. .May 67 The Phantom of 

Becker, Cliff Anderson 

.lames Philbrook. Arturo Fernandez, Soho Ho My. Mar 67 

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PARAMOUNT 

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In combination with 

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Taylor, 

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©The Last Safari Ad Girl With the Hungry 

67 

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McCoys ® C. Brian 

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.Apr 67 

I'hyllis nlller 

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. 

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(cast 10 be annnunccd) 

Gene Barry, Elsa Martinelli 

Venus in Furs (75) ..Sex D..Jun67 Richard Fgan. Allchnel Ansara, Flame Over Vietnam 

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Hi Doc. 

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Jan 67 

(cast to tie annoiincefl) 

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©2267 A. D.—When ©The Unkillahles 

the 

Ad., Story of Artist Studio Secrets 

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lialiii, 

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and white and 

©Girl of the Nile Jul 67 

Ceraldlne Page 

Rei Harrison, Samantha color 

Eggar, Barbara Wood. Frank Spencer, 

Avant-Gardc , , Feb 67 Rnry Calhoun, Mara Cniz 

.\nt)iony Newley, Richard 

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Voices or Ptill Harris. I-nuis Prima. 

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RIZZOLi 

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PRODUCTIONS, INC. 

(74) D. -Spring 67 ©Africa Addio (125) D Doc .Mar 67 

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Hardy (99) 

©The Weekend Warriors 

Miguel Chacniir. VIrai Amnnsln. 

A Very Handy Man 

©Tony Rome Detective D (90) Sports Doc, Nov 

Jean-Francois 

66 

Gobbl. Stasia Gelber 

(95) CD.. Jan 67 

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CHILDHOOD PRODUCTIONS 

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GOLDSTONE 

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Wasn't (96) Nov-Dee 66 

67 

Dean Martin, Stella Btetens, HI 

Henry SUva, BHsa Martinelli, Jack 

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ROYAL 

Wallach. Anne Jackson, Betty Field 

Klugman 

FILMS INT'L 

UNITED ARTISTS 

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(98) 

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(B D.. Jan 67 

©Clambake Mus C. The Hours of Love (89) 

Jane Fonda, Peter McEnery, 

Dors 

Elris Presley. Shelley Fabares 

Ueo TognaEzl. Bmmanuele Rlva, The Man Who Finally Died 

Jllchel Plccoll, Tina Marquand 

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(98) D..Jan 67 

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(92) C Rom. Mar 67 

Elaine May 

(92) Doc. Sep 66 

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©Web of Violence 

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(90) Ac Ad .66 

Jack Palance, Beverly Adams, Burgess 

Meredith, Peter Gushing 

COMET 

©What Next, Fitzwilly? C. 

Bret Halsey. Margaret Lee 

Cottonplckin' Chickenpickers 

Dick Van Dyke. Barbara Feldon, 

(91) ..Country Music C May 67 

©The Gentle Rain 

Day of the Nightmare (89) Ho, .66 

. 

©30 Is a Dangerous Age. 

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Del Reeves, Hugh X. Lewis, Bonny 

(110) Rom D.. Sep 67 John Ireland, Elaine Verdugo, 

Tufts. Ula Lee, Slapsy Maile 

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ICosenbloom 

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©The Poppy Is Also a 

Carry On Cabby (91) ..C.Nov 66 

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MachlavellJ 

Flower (100) Ac D. .Nov 66 Sidney James. Hattie Jacques 

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Hint? C. 

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C. 

(91) C..6S ©Sting of Death 

Jim Hutton, Dorothy Provlne, 

Trevor Howard, E. G. Marshall, Konneth Williams. 

Neil Connery, Daniela Blanchl 

Bernard Cribbins. 

(76) Ho Melo,,Jun67 

Milton Berle, Joey Bishop 

all-star cast 

Juliet Mills 

Joe Morrison. Valerie Hawkins. John 

©Savage Pampas (97) Ac D.. Apr 67 

©Young Americans (104) ..Mus... 

Carry On Jack (91) C..66 Vella, Jack Nagle. S.andy Lee Kane, 

Robert Taylor. 'lY Hardin. Marc 

The Young Americans, MUton Kenneth 

C. 

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INT'L 

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(85) Polish Doc Nov 66 

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TRANS AMERICAN FILMS—AlP 

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based on Richard Wagner's 

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music Feb 

(84) Shock Sus..Jun 67 

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ffilfs a Bikini World 

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anil cast of thousands 

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stars 

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Doug McCltire, Nancy Kwan, James 

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(Reissue of famous classic in 70mro 

and stereophonic sound) 

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Crowd Classic D. 

Julie Christie. Terence Stamp, Peter 

Finch. Alan Bales 

©The Last Challenge (© West Ad.. 

Glenn Ford, Chad Bierett, Angle 

Dickinson 

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WARNER BROS. 

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Patrick O'Neal, Sir John Clelgtid 

Mus... 

Vanessa Redgrave, Richard Harris, 

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James Caan. Joaiuia Moore 

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BOXOFFICE BookinGuide ;: June 19, 1967 

DE LEM FILMS 

Diary of a Swinger 

(75) Expl D, ,May 67 

.loanna Cunnlnghan> 

Kitten in a Cage 

(72) ...Expl Ac Melo -May 67 

Miriam Eliot. John Dunham, June 

Morgan 

EMERSON FILM ENTERPRISES 

©The Devil's Mistress 

(66) My D..66 

Joan Stapletnn. Robert Gregory 

©Manos, the Hands of Fate 

(74) "» 

Tom Neyman, Diane Mabree, 

Hal Warrec 

The Sailor From Gibraltar 

(89) D. Apr 67 

Je.-nnie Mitreau. Ian Banncn, 

Vene*;sa Redgrave 

©King of Hearts (102) C Jan 67 

.Van Itale^. Genevieve Biijold 

Persona (81) D . 67 

Bibi Andersson. LIv Ullmann 

PIKE 

PRODUCTIONS 

Feeliu' Good (85) Mus D Mar 67 

PREMIER 

PRODUCTIONS 

Blow-Up (110) D. Jan 67 

Vane.ssa Redgrave. David llemoilncs 

nichard Gllden. Harry l/ivejoy, RImn 

KlltlUT 

WOOLNER 

©Lightning Bolt (91) ASr 67 

\nlliony Elslpy, Kolco Ijillll, Sophia 

Mari 

©Red Dragon 

(90) Ac Apr 67 

Stewart Granger. Itosanna Schtafflno 

CHillbillys in a Haunted House 

(91) May 67 

Rasll Rathhone. I,nn Chaney. John 

( arradine, Ferlln Musky. Joi 

Lansing

Aug 

. Feb 

. May 

Jul 

. 

. . . Anr 

. 

. .Jul 

. Feb 

^HORTS CHART 

. 

170 Coldm Horitstioe Rerut (48) . 

I. 

8UCNA VISTA 

lAll in color) 

FEATURETTE SPECIALS 

150 Yfllowjtonf Cubs (48) 

152 Ditnnliid After Dark (48)... 

155 A'iiona S)iKlM)o« 

(n-ulMUt) (22) 

. . . 

171 Tjltoofd Police Horse (48) 

175 » Country Covole Goes 

HollywMd (37) 

176 Flash, (he Tetnsof Otter (48) . 

189 Run. AdmIoosj. Run! (48) 

REISSUE CARTOONS 

Opinions on Currenf Productions ÊATURE REVIEWS 

Symbol ® denotes color; © CinemoScope; ® Panovislon; ® Techniroma; (f) 

other anamorphic processes. For story synopsrs on each picture, see reverse side. 

Divorce AMERICAN Style 

^^[ 

comedy^saure 

Columbia (002) 109 Minutes Rel. July 'G7 

From the opening cacaphony of sound—a discoid of 

suburbia—which introduces the titles, this Tandem Proauction-National 

General Corp. presentation offers a 

witty, satirical and often biting look at contemporary 

mores and the cause and effect of divorce and remar- " 

riage in modern subui'bia, all combined in a Technicolor 

film with sure boxoffice pull. Producer Norman Lear, who 

also wrote the screeziplay from a story by Robert Kaufman, 

and director Bud Yorkin lead a first-rate cast 

through highly amusing situations, presenting enlightening 

glimpses of couples embroiled in domestic wrangles, 

aided and abetted by their friends, lawyers and marriage 

counselors. Dick Van Dyke shines in a role, not too far 

from his usual metier, as the husband on the brink of 

fmancial disaster as the result of his divorce, and Debbie 

Reynolds, as the wife, enjoys one of her best roles in some 

time. Jason Robards and Jean Simmons are outstanding 

as another couple entrapped in the divorce-alimony web, 

and Van Johnson's portrayal of a used car dealer and potential 

husband augurs well for a renewed popularity. 

Adding to the hilarity are Joe Flynn and Emmaline 

Hem-y, Martin Gabel and John J. Anthony, as an angry 

judge. 

Dick Van Dyke, Debbie Reynolds, Jason Robards, 

Jean Simmons, Van Johnson, Joe Flynn. 

To Sir, With Love 

Columbia (003) 105 Minutes 

Ratio: 

1.S5-1 

Comedy 

Drama 

Rel. June '67 

This British production by James Clavell, who also directed 

and wrote the screenplay—from E. R. Braithwaite's 

novel—is along some of the same lines as "Blackboard 

Jmigle" and "Up the Down Stauxase." Laid in 

London's East End, a young teacher (Sidney Poitier) is 

frustrated by the attitudes and sophistication of his teenage 

pupils from miderprivileged homes. Racial differences 

are not stressed but will undoubtedly have some 

influence on the film's acceptance in certain areas. Poitier 

has been particularly adroit in playing roles where he 

stands out from the rest of the cast, mostly white, as a 

heroic figui-e—winning an Academy Award for this in 

"Lilies of the Field." Humorous touches relieve the stark 

moments when tough youngsters make life miserable for 

teachers, some of whom treat their pupils as brats, but 

are won over when treated with dignity by Poitier. The 

girls, physically yomig women without the mental matui'ity 

to cope with life—the boys, fully grown but whose 

environment developed low standards of conduct—are 

what Poitier changed by precept and example. Judy Geeson, 

Christian Roberts and Suzy Kendall co-star and 

pop singer "Lulu" is introduced. Faith Brook, daughter 

of Clive Brook, plays a sympathetic part. 

Sidney Poitier, Judy Geeson, Suzy Kendall, "Lulu," 

Ann Bell, Faith Brook, Christopher Chittell. 

Gunn 

Ratio; Melodrama 

1.S5-1 

_ © 

Paramount (6634) 95 Minutes Rel. July '67 

The TV series "Peter Gunn" has taken a surprisingly 

long time to move onward and upward into a big featm-e 

film. Since the height of this video detective's popularity 

in the late '50s, time has made the character in the 

person of Craig Stevens just a bit square and too Ivy 

League for the swinging '60s. However, writer/ director 

Blake Edwards and his co-writer William Peter Blatty 

have seen fit to pit the old smoothie against some really 

stylish brutality which more than updates this veteran 

private eye. Edwards, who gained his first prominence 

from the TV series, hasn't got the best plot working for 

him either, but, nonetheless, dresses up the proceedings 

with good casting, expensive production values and lots of 

sex and violence. The series, which has been off the air 

some years, but is still seen through syndicated reruns, 

can guarantee a ready-made audience for the film. And 

there are always the crime and action fans from the general 

market, too. Paramount should be hitting high boxoffice 

scores this stammer with "Gunn." This Geoffrey 

Productions, Inc., pictm-e, filmed in Technicolor, was 

produced by Owen Ci'ump with music by Henry Mancini, 

whose fame and fortune also began with the original TV 

show. 

Craig Stevens, Laura Devon, Edward Asner, Albert 

Paulsen, Sherry Jackson, Helen Traubel, 

VEST 

o26- 

GEr 

44th 

Ratio: My&tery Drama 

2.35-1 © 

United Artists (6710) 109 Minutes Rel. July '67 

Just as the original novel, the first of three thus far 

by John Ball about the Negro detective, Virgil Tibbs, was 

received with wide acclaim and equally wide popularity, 

the film version is undoubtedly headed in the same successful 

direction, but even more so! Director Norman 

Jewison, whose "The Russians Are Coming, etc." was one 

of the best films last year, has tui-ned "In the Heat of the 

Night" into one of the better movies of 1967. With the 

help of a vividly realistic screenplay by Stii'ling Silliphant 

and with not one false note in the brilliant casting of the 

pictm-e, Jewison has come up with another winner which 

will be an omnibus entry in both the art house and the 

general market. While the story is basically a murder 

mystery case, the finer side of the film is the feeling and 

atmosphere and re-creation of a small town, in this case a 

bigoted southern one, which overshadows the crime tale 

with both power and meaning. Haskell Wexler's De Luxe 

Color photography is a vital ingredient in Jewison's 

accomplishment. Quincy Jones' score is first-rate. Of the 

cast of this Walter Mirisch-Norman Jewison production 

no one performance can be singled out; they are all just 

right. Stars Sidney Poitier and Rod Steiger sm-pass even 

their outstanding past portrayals. 

Sidney Poitier, Rod Steiger, Warren Oates, Lee 

Grant, Larry Gates, Beah Richards. 

In the Heat of the Night 

EI Dorado 

Ratio: Western 

1.S5-1 © 

Paramount (6625) 126 Minutes Rel. July '67 

Producer-director Howard Hawks, now 71 and Hollywood's 

leading exponent of the Damon and Pythias theme 

for almost 40 years, has made but a half-dozen westerns, 

a fact hard to believe since he is often identified with the 

gem-e. The reason is, of com-se, the Hawks westerns all 

tm-ned out to be the very best of the breed. His latest 

film, which Paramount has withheld from release 

in this country for almost a year, is true to the master's 

form and theme of man against man, old enemies tm-ned 

new friends, and idealized father-son relationships between 

the older and yomiger generation. The stars, 

John Wayne and Robert Mitchum are at their protessional 

peak, which is hard to top in or out of a western. 

Other veterans, like Arthm- Hunnicutt, Paul Fix (truly 

one of the most under-rated of all western performers) 

and R. G. Armstrong, round out a really excellent cast. 

The newer players, James Caan and Charlene Holt, easily 

fit into the Hawks mold. All of which should leave the 

exhibitors and the general market action fans basking in 

perfect entertainment in the best tradition of Hollywood. 

The Leigh Brackett screenplay is based on a novel by 

Harry Brown. Nelson Riddle did the music and Harold 

Rosson the cinematography for this Technicolor film. 

John Wayne, Robert Mitchum, James Caan, Charlene 

Holt, Paul FLx, Arthur Hunnicutt. 

Sullivan's Empire 

Universal (6721) 

85 Minutes 

Ratio: 

1.85-1 

Adventure 

© 

Melodrama 

Rel. Aug. '67 

From television pilot to progiamer in theatres is an 

old story now, particularly in the case of Universal. The 

latest in their expanded TV shows, which fomid no sponsors 

and then must go begging into the movie houses, is 

called "Sullivan's Empii-e." As a programer, despite the 

obvious studio jungle, this one isn't at all bad. if taken 

on its own extremenly limited ground. The plot is really 

a copycat situation about a father and three sons, like the 

popular "Bonanza" TV series. The difference is that the 

period western setting of "Bonanza" is updated to the 

modern jungles of the Amazon and the villains di-ess like 

Castro's bearded forces of Cuba. The cast works hard— 

the three brothers played by Martin Milner, Liiiden Chiles 

and Don Quine, look neither like brothers nor like their 

father. Arch Johnson—but that never stopped any movie. 

Johnson is a fairly good actor. Jeanette Nolan, that fine 

character actress, is on the scene for Pop's romantic 

interest, too. Produced by Frank Price and co-directed 

by Harvey Hart and Thomas Carr, this small-time entry 

is 

for the kids and less discriminating patrons. 

Martin Milner, Clu Gulager, Karen Jensen. Linden 

Chiles, Don Quine. Jeanette Nolan. .\rch Johnson. 

The reviews on these pogcs moy be filed for future reference in ony of the follow.ng -oys (D. '".''">'„„''°"''°''* 

p,ctiir7 

loosc-lcaf binder; (2) individually, by company, in any standard 3x5 cord index file; or (3) in the BOXOFFICE PICTURt 

GUIDE three-rina, pockef-siie binder. The lotter, including a year's supply of booking ond doily record sheets, 

may be obtoined from Associated Publltotions, 825 Van Brunt Blvd., Kansas City, Mo. 64124. tor $1.50, postage poid 

4032 BOXOFFICE BookinGuide :: June 19, 1967 4031

. . Maybe 

. . Rough, 

. . When 

. 

!RE REVIEWS Story Synopsis, Exploitips; Adiines for Newspapers and Programs 

I UK STORV: "In the Heat of the Night" (UA) 

THE STORY: "Divorce AMERICAN Style" (Col) 

Policoman Warren Oates linds the body of wealthy 

When the 17-year marriage of Dick Van Dyke and 

indiisuialist. Jack Teter, one night on his patron car 

Debbie Reynolds begins to break apart, they receive disastrous 

assistance from their close friends, their lawyers 

rouncis. Teter had come to the small Mississippi town to 

build u large factory. Police chief, Rod Steiger. looks for 

and a marriage comiselor, all leading inevitably to the 

any strangers in town ana arrests aidney Poitier at the 

divorce com't. There an embittered judge gives Miss Reynolds 

a settlement that leaves Van Dyke exactly $87.50 a 

tram station. Poitier turns out to be a Phiiaaelphia detec- p|„|, 

tive and Steiger tricks him into helping solve the crime, k . nJ week. Van Dyke meets Jason Robards, an alimony-paying 

Scott Wilson is arrested, but lound innocent. Rivalry -b»' 

bi-iween Poitier and Steiger leads to the latter having uu 

former arrested again. Lee Grant, the vviaow, insists that 

Poitier stay on the case. The town resents Poitier and 

some tough young men try to beat him up. Tlie old aristocrat. 

Larry Gates, who is opposed to the Teter DuUaing 

project. IS suspected ana. wn.^n Quentin Dean is discovered 

to be pregnant. Pouier susupects the truth. The local allnight 

diner attenaant. Anthony James, killed Teter for 

money for Miss Dean's abortion. 

EXPLOITIPS: 

ihis is a class entry best sold via television and radio 

spots, and featuring quotes from critics' reviews. Tie-ins 

with the theme song sung m ihe film by Ray Charles and 

the Qumcv Jones music should be popular with the young. 

CATCHLINES: 

They Got a Murder on Their Hands, They Don't Know 

What to Do With It . . . They're Going to Pin Something 

on That Smart Cop Prom Philadelphia . a Medal. 

Maybe a Mm'der ... No Witnesses, Not Even a Cat. 

' 

• husband who is trying to marry off his ex-wife, Jean 

Simmons, and who decides Van Dyke is the ideal mate 

for her. In an attempt to relieve Van Dyke of his alimony. 

Robards introduces Miss Reynolds to used car dealer Van 

Johnson, and everything goes well until the night the 

final decree is to become effective. All the "combatants" 

wind up at a nightclub where hypnotist Pat Collins mesmerizes 

Miss Reynolds and the latter performs a wild 

watusi, then goes into the audience to kiss the man she 

really loves—Van Dyke. The couple toss the divorce out 

the window and go home. 

EXPLOITIPS: 

Have a radio write-in contest listing the gi'eatest number 

of Debbie Reynolds film titles. Tie in with local restam-ants 

on an "Enjoy Dinner American (Chinese, Italian) 

Style Before Seeing 'Divorce AMERICAN Style.'" 

CATCHLINES: 

A Madcap Marital Mixup . Fi'iends and Lawyers 

Try to Help a Marriage, Divorce Is Inevitable ... A 

Hilarious Look at Marriage and Mores in Submbia. 

THE STORY: "El Dorado" IPara) 

This is one of those plots built around ranch wars 

where hired gimlighters were called in, but John Wayne 

tm'iis down rancher Edward Asner's offer when advisea 

to by his old buddy, Sheriff Robert Mitchum. Later 

Wayne accidentally Kills the son of Asners rival, R. G. 

Ai'mstrong, after which the sister, Michele Carey, tries to 

kill 

him. Wayne has his scruples and feels he owes Armstrong 

something for Killing his son and when Mitchum 

goes on a big oimiK over a woman, Wayne and their old 

gii-1 friend, Charlene Holt, w'ho operates the saloon, are 

able, with the help of Mitchum's deputy, young knifethiower 

James Caan, to rout the killer Christopher 

George and gang that Asner has hiied and bring them to 

justice. Arthm' Hunnicutt helps in bmiibling fashion since 

Wayne has a paralyzed right hand and Mitchum is noi 

only drunk, but on crutches from a leg wound. 

. answers 

.1 Midwest 

i Konsai 

I.TES: 20c per word, minimum $2.00. cash with copy. Four consecutive insertions for price 

, three. CLOSING DATE: Monday noon preceding publication date. Send copy an 

to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City, Mo. 84124 

HELP WANTED 

.lANAGERS WANTED. Thecrtre company 

has openings and will hire 

experienced men or men inter- 

iahiied 

in learning theatre management, 

(od luture. For further write 

XOFFICE 1506. 

lANAGER — Drive-in theatre. Kansas 

I'ed 

(n earn while they learn. Good pay, 

details— 

(y area. Year round operation. Salary, 

Inelits. State experience, references. 

ite BOXOFFICE 1516. 

•JCPERIENCED PROJECTIONIST wanted, 

-City Drive-In Theatre, Bucyrus, Ohio. 

I jne: (419) 562-2118. O. F. Martin. 

'VANTED — Projectionist, Simplex XL 

J chines. Alabama territory—Write BOXfFICE 

1522. 

POSITIONS WANTED 

I4ANAGER: 17 years experience, hordiis 

and drive-ins. Now employed, un- 

(mished reputation, excellent backjnd. 

Southern Calilornia. BOXOFFICE 

4. 

FILMS FOR SALE 

GOOD ACTION 35mm sound lea- 

I'lFTY 

ses with posters, $15.00. Fifty comedies, 

iOO. Portable projectors. Gerald Pipes, 

B?ds Spring, Missouri 65737. 

IbMM CLASSICS. Theatncal-non-theatri- 

Catalog. Manbeck Pictures, 3621 

1. 

jikondg Drive, Pes Moines, Iowa 50321. 

COLLECTION OF 8MM silent comedies, 

Japlin, Laurel

Out for kicks... in for 

trouble! She's going 

to Join the. 

fl< 

I 

r 

/ 

Kj 

.^rr 

V * 

/k 

/ 

FROM 

1 

\ 

AMERmmmmmm.^XXM!SK 

STARRING 

TOM 

n 

ELIZABETH 

JEREMY 

u 

u 

Wfl/rtcfs 

DON HENDERSON -sT.C. FRANK=-; DELORES TAYLOR 

— -JAMES LLC 

ft) 1967 AmRric;)n Intprnalionall

Boxoffice-June.19.1967

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