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“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

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Benefits of Web 2.0<br />

• Additional Channels of Interactions<br />

• Blogs<br />

• RSS<br />

• Social Communication<br />

• Additional Means of Talking and<br />

Listening to the Customer<br />

• Platform to Inform, Brand and<br />

Market within a Social Forum

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