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“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

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Web 2.0<br />

• Now a huge influence on travel <strong>buy</strong>ing<br />

• Lonely Planet say:<br />

• Social networking sites have grown by 109% in the last 2 years;<br />

• 45% of all web users used a social networking site in 2006;<br />

• Myspace, Bebo and Facebook now rank in top 20 favorite travel<br />

websites.<br />

• Guest reviews – how should a hotelier manage them ?<br />

• Should I have a blog on my website ?

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