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“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

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Benefits of Web 2.0 continued…<br />

• Mass Appeal<br />

• Easily Segmented<br />

• Viral<br />

• Brand Building<br />

• Loyalty Building<br />

• Allows for Sales<br />

Differentiation<br />

• Cheap

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