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“If you want a guarantee, buy a toaster.” - Clint Eastwood

“If you want a guarantee, buy a toaster.” - Clint Eastwood

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Background<br />

November 2007 – PriceWaterhouseCoopers report:<br />

• Suppliers are now providing the lowest-cost bookings available on the internet.<br />

• The balance of power in the online travel market is shifting from online<br />

agencies to the suppliers.<br />

• The consultancy group says over the past 12 months, online travel agents<br />

have lost their competitive edge while suppliers have been able to take control<br />

of their inventory and make use of high speed broadband internet connections.<br />

Airlines and hotels are in a strong position in a market where price and<br />

convenience are still the crucial differentiators.

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