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BRITISH PROFESSIONS TODAY: THE STATE OF ... - Property Week

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The unique role of trust in professional societies<br />

Just as individuals have grown increasingly dependent on<br />

professionals, so society as a whole has also become reliant<br />

upon them. We depend on professionals to maintain our<br />

health, handle our legal and financial affairs, protect our<br />

political interests, and manage businesses that provide us<br />

with employment and consumer goods (Jennings et al.<br />

1987). People rely on the ethical integrity of professionals<br />

in a way unprecedented in other occupations because the<br />

services offered by a professional are characteristically<br />

different from goods that are sold by a manufacturer,<br />

merchant or retailer.<br />

A professional provides intangible services, and the purchaser<br />

has to take them on trust. It is in the nature of some of these<br />

services that they are going to be unsuccessful: half of legal<br />

advocates appearing before a court of law may lose their<br />

cases, and doctors will inevitably lose patients. Strong<br />

educational background and qualifications are thus necessary,<br />

but trust, measured by outward appearance and manner<br />

fitting the socially accepted standards of repute and<br />

respectability, is often just as important (MacDonald 1995).<br />

Professional bodies accordingly have a twin function in<br />

assuring quality services to the public, as well as representing<br />

their members in the regulative bargain with the state<br />

(Cooper et al. 1988).<br />

“ As the world has grown more<br />

specialized, countless such experts<br />

have made themselves similarly<br />

indispensable. Doctors, lawyers,<br />

contractors, stockbrokers, auto<br />

mechanics, mortgage brokers, financial<br />

planners: they all enjoy a gigantic<br />

informational advantage. And they<br />

use that advantage to help you, the<br />

person who hired them, get exactly<br />

what you want for the best price.<br />

Right?<br />

It would be lovely to think so.<br />

But experts are human, and humans<br />

respond to incentives.”<br />

(Levitt and Dubner 2005: 5)<br />

1.3 Declining public perceptions<br />

Though the professions have gained power in numbers and<br />

societal importance, equally they are criticised now more than<br />

ever before as, what George Bernard Shaw originally dubbed,<br />

“conspiracies against the laity.” It has become more and more<br />

popular to question the motives, ethics and value of our<br />

expert class. University of Chicago economist Steven Levitt<br />

and New York Times journalist Stephen J. Dubner summarise<br />

this view in the chart-topping book Freakonomics:<br />

British Professions Today: The State of the Sector © Spada Limited 2009 5

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