CEA 2010 Sustainability Report - Consumer Electronics Association

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120 100 AV E R AG E W E I G H T O F E L E C T RO N I C S P RO D U C T S E N V I RO N M E NTA L PERFORMANCE SUSTAINABLE PRODUCT DESIGN 80 SUSTAINABLE PACKAGING DESIGN POUNDS (LBS) 60 40 SUSTAINABLE FACILITIES SUSTAINABLE TRANSPORT & DELIVERY 20 ENERGY EFFICIENCY 0 08 09 10 TV LCD 17 – 39 IN. 08 09 10 TV PLASMA OVER 40 IN. 08 09 10 LCD MONITOR OVER 19 IN. 08 09 10 LAPTOP COMPUTER ECYCLING Figure 1: Average weight of a select group of electronics product types over time. This data was gathered by the WMMFA during the years indicated. SOCIAL PERFORMANCE SOCIAL CONTRIBUTIONS Motorola Goes Green with CITRUS TM In 2010, Motorola launched its latest green phone, the CITRUS . Powered by Android 2.1, the Motorola CITRUS delivers an affordable, entry-level, customizable smartphone in a compact design that is environmentally conscious. CITRUS features a housing made from 25 percent post-consumer recycled plastic. The new, recycled plastic saves 20 percent of the energy needed to make the phone housing when compared with standard plastic. It also results in less landfill waste and encourages more recycling by creating a market for used materials. The phone is also certified CarbonFree ® through an alliance with Carbonfund.org . Motorola offsets the carbon dioxide generated to manufacture, distribute and operate the phone during its lifetime through investments in energy efficiency and reforestation. Additionally, the phone is BFR- and PVC-free, is made of 99 percent recyclable housing, and comes with an energy-efficient charger. CORPORATE SUSTAINABILITY REPORTING CE A 2010 SUSTAINABILIT Y REPORT 12
Growth in Sales of Green Electronics The CE industry is also designing products to be certified to the Electronic Product Environmental Assessment Tool ® (EPEAT) criteria. EPEAT evaluates electronics products relative to 51 total environmental criteria. Products are then ranked in EPEAT according to three tiers of environmental performance — Bronze, Silver, and Gold based on the number of criteria met. Procurement professionals and individual consumers can then evaluate, compare and select electronic products based on their environmental attributes. 48,532,667 EPEAT-certified products sold in the United States in 2009 According to the Green Electronics Council — which manages the EPEAT program — global demand for sustainable electronics has increased. U.S. sales of EPEAT-certified desktops, laptops, and displays grew nearly 10 percent in 2009, to a total of 48.5 million units (see Figure 2). Outside of the U.S., there were nearly 8,500 EPEAT registrations of products. The Green Electronics Council claims that EPEAT purchases in 2009 alone saved more than 10 billion kWh of electricity, which is equivalent to the energy needed to power 900,000 U.S. homes for a year. It will also reduce use of primary materials by 19 million metric tonnes, equivalent to the weight of more than 148 million refrigerators. By designing sustainable products from the beginning, CE companies get a head start on the road to sustainability. E N V I RO N M E NTA L PERFORMANCE SUSTAINABLE PRODUCT DESIGN SUSTAINABLE PACKAGING DESIGN SUSTAINABLE FACILITIES SUSTAINABLE TRANSPORT & DELIVERY ENERGY EFFICIENCY ECYCLING SOCIAL PERFORMANCE SOCIAL CONTRIBUTIONS EPEAT-REGISTERED PRODUCTS SOLD IN UNITED STATES (MILLIONS) 50 40 30 20 10 0 E P E AT S A L E S G ROW T H CORPORATE SUSTAINABILITY REPORTING 2006 2007 2008 2009 Figure 2: Growth in EPEAT-registered products sold in the U.S. CE A 2010 SUSTAINABILIT Y REPORT 13
Page 1 and 2: E N V I RO N M E NTA L PERFORMANCE
Page 3 and 4: L E T T E R F R O M T H E C O N S U
Page 5 and 6: A B O U T T H E C O N S U M E R E L
Page 7 and 8: R E P O R T O R G A N I Z A T I O N
Page 9 and 10: Sustainable Product Design CE A 201
Page 11: Image source: http://www.apple.com/
Page 15 and 16: Sustainable Packaging Design CE A 2
Page 17 and 18: DIRECTV Boosts Efficiency by Packin
Page 19 and 20: Sustainable Facilities Image courte
Page 21 and 22: Sony ‘LEEDs’ the Way Sony Elect
Page 23 and 24: To achieve these goals, CE companie
Page 25 and 26: Sustainable Transport and Delivery
Page 27 and 28: Walmart Seeks to Double U.S. Fleet
Page 29 and 30: Energy Efficiency CE A 2010 SUSTAIN
Page 31 and 32: Helping Customers Find Energy Effic
Page 33 and 34: Panasonic Develops Energy Efficient
Page 37 and 38: Xerox Partners with Close the Loop
Page 39 and 40: Social Contributions CE A 2010 SUST
Page 41 and 42: Photo courtesy of the City of Livin
Page 43 and 44: Intel Empowers Teachers Around the
Page 47 and 48: A B O U T T H E A U T H O R S Five

CEA 2010 Sustainability Report - Consumer Electronics Association

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