CEA 2010 Sustainability Report - Consumer Electronics Association

In addition to individual member initiatives, a
number of our members participate in working
groups, consortiums, and broader collaborative
projects to advance sustainability. One example
is The Sustainability Consortium’s Electronics
Sector Working Group, which is focused on
creating scientifically grounded and transparent
metrics for measuring and reporting the
environmental and social impacts of electronics.
We’ve also seen growth in the demand from
consumers and businesses for greener electronics,
which is a great sign for our industry. Unit sales
of EPEAT- (Electronic Product Environmental
Assessment Tool) registered products in the
U.S. grew by 10 percent in 2009, to a total
of 48.5 million products. Outside of the U.S.,
there were nearly 8,500 EPEAT registrations
of products. Although EPEAT is designed for
institutional purchasers some retailers advertise
product EPEAT status to consumers in response
to heightened consumer interest.
With respect to eCycling, two new third-party
certification programs have been initiated —
Responsible Recycling (R2) and E-Stewards —
to distinguish recyclers adhering to the highest
standard of environmental responsibility and
worker protection. CEA has also been leading
the development of a national, industry-wide
eCycling approach that will ensure all parties
involved are held to high industry practices,
accountability and standards, and will lead to
more electronics recycling. We are gearing
up to launch this exciting initiative in 2011.
As our understanding of sustainability and what
it means for our industry advances, so will the
expectations of our stakeholders. We have great
confidence in the CE industry’s ability to innovate
and we look forward to continuing our role in
aiding, advising, and guiding the industry to not
only provide great products, but also to preserve
our environment and enhance social well-being
in local and global communities.
Gary Shapiro
President and CEO
Consumer Electronics Association
Walter Alcorn
VP Environmental Affairs & Industry Sustainability
Consumer Electronics Association
CE A 2010
SUSTAINABILIT Y
REPORT
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