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CEA 2010 Sustainability Report - Consumer Electronics Association

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E N V I RO N M E NTA L<br />

PERFORMANCE<br />

SUSTAINABLE<br />

PRODUCT DESIGN<br />

SUSTAINABLE<br />

PACKAGING DESIGN<br />

SUSTAINABLE<br />

FACILITIES<br />

6<br />

E N V I R O N M E N T A L P E R F O R M A N C E<br />

eCycling<br />

SUSTAINABLE<br />

TRANSPORT<br />

& DELIVERY<br />

ENERGY<br />

EFFICIENCY<br />

<strong>CEA</strong> estimates that the average<br />

U.S. household contains 25<br />

discrete CE products — televisions,<br />

computers, cell phones, gaming<br />

systems, DVD players and other<br />

CE devices. Eventually these<br />

products reach the end of their<br />

useful lives and should be recycled.<br />

In developing countries, there have been cases<br />

of used electronics being disposed of improperly.<br />

In addition, used electronics present a significant<br />

global resource issue due to its rich composition<br />

of metals, plastic and glass. Without capturing and<br />

recycling the materials in these products, society<br />

is missing an important resource conservation and<br />

recovery opportunity. Because of these factors,<br />

proper collection and recycling of electronics is a<br />

high priority for the CE industry.<br />

As the producers and distributors of these products,<br />

the CE industry knows it shares responsibility<br />

for recycling electronics, also known as eCycling.<br />

Ensuring that used CE products are managed<br />

responsibly at end-of-life is challenging, however,<br />

as electronics products are widely distributed<br />

around the country and their collection is largely<br />

dependent upon consumer behavior. To address<br />

this challenge and further improve the way CE<br />

products are managed at end of life, CE companies<br />

are taking the following steps:<br />

ECYCLING<br />

SOCIAL<br />

PERFORMANCE<br />

SOCIAL<br />

CONTRIBUTIONS<br />

CORPORATE<br />

SUSTAINABILITY<br />

REPORTING<br />

CE A <strong>2010</strong><br />

SUSTAINABILIT Y<br />

REPORT<br />

35

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