CEA 2010 Sustainability Report - Consumer Electronics Association

Sony ‘LEEDs’ the Way
Sony Electronics Inc. designed and constructed
a new U.S. head office building in San Diego,
Calif., which was awarded Leadership in Environmental
Design (LEED ® ) Gold certification from
the U.S. Green Building Council Institute. The
building’s design integrates a number of green
elements including bicycle racks and dedicated
parking spaces for staff who carpool to work
or drive fuel-efficient vehicles. In addition, 75
percent of the wood used in framing, flooring
and furniture is certified by the Forest Stewardship
Council as coming from a sustainably
managed forest.
The company also implemented a number
of water saving measures, including a system
that re-routes water discharged by the
air-conditioning system to a fountain in the
atrium, and motion sensors for the toilets
that flush a small amount of water when the
user moves. These efforts are expected to
reduce the consumption of water by 47
percent compared to conventional buildings.
Sony also designed its headquarters to maximize
energy performance by 22 percent by
installing automatic light sensors, variable
speed drives for A/C units and optimizing the
use of daylight as 75 percent of the facility’s
square footage receives natural daylight. This
building was conceived as part of broader
commitment by Sony to achieve zero
environmental footprint by 2050 with a
program known as the Road to Zero.
E N V I RO N M E NTA L
PERFORMANCE
SUSTAINABLE
PRODUCT DESIGN
SUSTAINABLE
PACKAGING DESIGN
SUSTAINABLE
FACILITIES
SUSTAINABLE
TRANSPORT
& DELIVERY
ENERGY
EFFICIENCY
ECYCLING
SOCIAL
PERFORMANCE
SOCIAL
CONTRIBUTIONS
CORPORATE
SUSTAINABILITY
REPORTING
Reducing Energy Consumption
and Greenhouse Gas Emissions
As society takes action to mitigate the impacts
associated with climate change, the CE industry
faces a challenge. It must continue to meet
the world’s growing demands for consumer
electronics while simultaneously reducing
operational energy consumption and
associated greenhouse gas (GHG) emissions.
Many CE companies have begun to track their
energy consumption, calculate their organizational
carbon footprints, and publicly report the findings
in annual corporate sustainability reports and/
or through GHG reporting programs such as the
Carbon Disclosure Project (CDP). Launched in
2000, CDP seeks to accelerate solutions to climate
change by harmonizing climate change data
from organizations around the world and developing
international carbon reporting standards.
The data reported by companies is then made
available for use by a wide audience including
institutional investors, corporations, policymakers
and their advisors, public sector organizations,
government bodies, academics and the public.
CE A 2010
SUSTAINABILIT Y
REPORT
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